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Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

Motion  Picture  and  Television  Reading  Room 
www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
www.loc.gov/rr/record 


JULY  5,  1954 


35c  PER  COPY 


IN  THIS  ISSUE: 


Houston  hits  a 


MILLION! 


Metropolitan  Houston  reached  the  million  population  mark 
on  July  3rd.  This  fabulous  industrial  giant  of  the  Gulf  Coast, 
representing  a  net  effective  buying  income  of  $1,856,123,000.00, 
becomes  the  first  million  population  metropolitan  area  in  the  South. 
Tremendous  expansion  of  the  city  itself  barely  keeps  pace  with  the 
ever-increasing  demands  of  industry.  A  million  strong  today,  with 
the  promise  of  an  eminently  greater  future,  Houston  proudly  claims 
the  slogan  of  "Industrial  Frontier  of  the  South." 

KPRC  is  FIRST 

KPRC  radio  and  television  remains  FIRST  in  the  hearts  of 
the  metropolitan  million.  First  in  morning  .  .  .  afternoon  .  .  . 
evening  .  .  .  first  all  the  time. 


NBC  and  TON 
on  the  Gulf  Coast 


NBC  •  ABC 
CHANNEL  2 


gdent  and  General  Manager  •  Nationally  Represented  by  EDWARD  PETRY  &  CO. 

i  4  s  FIRST  MILLION  METROPOLITAN  MARKIT& 


20  Mule  Team  —  early  method  of  transporting  Borax  out  of  Death  Valley,  California  The  public  has  been  overwhelming  with  compliments 

for  the  rebirth  of  "Death  Valley  Days"  on  Television. 


PACIFIC  BORAX  CO.  DOES  A  COMPLETE  JOB  .  . 


WMBG 
WCOD 
WTVR 


>   DO   HAVENS  AND   MARTIN,  Inc.  STATIONS 


Maximum  power — 
100,000  warts  at  Maximum  Height- 
1049  feet 


The  "Old  Ranger"  and  his  associates  in  the 
"Death  Valley  Days"  show  on  television  feature 
the  virtues  of  20  Mule  Team  Borax  and  Boraxo. 

20  Mule  Team  Borax  —  to  speed  and  sweeten  all 
laundry,  diapers,  and  for  housecleaning. 

Boraxo,  powdered  hand  soap  —  tackling  dirt  plain  soap 
can't  wash  .  .  .  works  gently  and  quickly  in  cold  water. 


From  one  pioneer  to  another  .  .  .  Havens  &  Martin,  Inc. 

doffs  its  hat  to  Pacific  Borax  Co.  and  the  "Old 

Ranger."  Pioneers  build,  and  WMBG,  WCOD  and  WTVR 

continue  to  build  audiences  and  sales  results 

for  advertisers.    Join  the  other  advertisers  using 

the  First  Stations  of  Virginia. 

WMBG  am  WCOD  m  WTVR 


FIRST    STAT'ONS    OF  VIRGINIA 

Havens  &  Martin  Inc.  Stations  are  the  only 
complete  broadcasting  institution  in  Richmond. 
Pioneer  NBC  outlets  for  Virginia's  first  market. 
WTVR  represented  nationally  by  Blair  TV,  Inc. 
WMBG  represented  nationally  by  The  Boiling  Co. 


'Have  a  nice  Fourth?' 


"Yeah.  Exploded  a  myth. 
About  radio.    People  do  listen." 


WMT 

CBS  for  Eastern  Iowa 
Mail  Address:  Cedar  Rapids 
National  Reps:  The  Katz  Agency 


*4  I 


n^ofll6 1  ev£T&  M,?,nd? V'  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Public vrioxs  Inc  Vm 
DeSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,'  1879 


WGAL  •  33rd  year 

Year 

WGAL-TV*  6th  year 

Lancaster,  Penna. 


Steinman  Station 
Clair  McCollough,  President 


Represented  by 

M  E  E 

New  York 
Los  Angeles 


K  E  R 

Chicago 
San  Francisco 


Page  4    •    July  5,  1954 


Broadcasting   •  Telecasting 


closed  circuit 


ABC  RADIO,  which  wanted  once  before 
to  go  to  single  rate  for  daytime  and  night- 
time but  was  rebuffed  by  affiliates,  now 
understood  to  be  planning  new  move  in 
same  direction  as  counter  to  CBS  and  NBC 
projected  15-20%  reduction  in  evening 
network  radio  rates — but  this  time  sta- 
tions will  be  more  told  than  asked  about 
it,  on  theory  ABC  must  "keep  competi- 
tive." Unlike  CBS  and  NBC,  ABC  plans 
to  accomplish  nighttime  reduction  by 
straight  rate  cuts  rather  than  raising  dis- 
counts. Necessary  advance  computations 
make  it  unlikely  any  definite  move  can  be 
made  before  latter  part  of  July. 

★  ★  ★ 

NEXT  major  headache  in  tv  advertising 
bureau  project,  now  that  industry  schism 
has  been  headed  off,  will  be  underwriting 
of  up  to  million  dollars  annually  to  match 
operations  of  competitive  media.  On  top 
of  that  will  come  another  potential  million 
dollars  to  finance  vast  tv  audience-circula- 
tion count,  entirely  separate  from  adver- 
tising bureau  but  expected  to  provide  basic 
sales  material. 

★  ★  ★ 

TAB  or  TvAB?  There's  sentiment  for 
both  sets  of  initials  to  designate  new  tv 
advertising  bureau.  While  backers  of 
TvAB  version  concede  it  can  be  confused 
with  independent  unit  formed  during  Chi- 
cago NARTB  convention  in  May,  they 
point  to  exploitation  of  visual  medium 
inherent  in  such  title. 

★  ★  ★ 

WHEN  ROBERT  K.  RICHARDS,  admin- 
istrative vice  president  of  NARTB,  leaves 
his  $25,000  a  year  post  October  1  to  set 
up  his  own  public  relations  business, 
NARTB  will  be  numbered  among  his  cli- 
ents at  approximately  $12,000  per  year. 
Mr.  Richards  also  will  participate  in  policy 


direction  of  two  West  Virginia  stations — 
WHAR  Clarksburg  and  WKYR  Keyser — 
his  acquisition  of  which  now  awaits  FCC 
approval. 

★  ★  ★ 

WOR-AM-TV,  which  have  had  hard  going 
in  highly  competitive  New  York  market, 
turned  corner  in  June  with  black  ink  op- 
erations. WOR-AM,  it's  learned  authori- 
tatively, made  money  in  May  while  tv 
outlet  showed  profit  in  June.  Gordon 
Gray,  veteran  broadcaster,  became  vice 
president  and  general  manager  of  opera- 
tions last  December  at  which  time  stations 
were  believed  to  be  losing  in  excess  of 
$100,000  monthly. 

★  ★  ★ 

DON'T  WRITE  off  Bricker  bill  (S  3456) 
to  authorize  FCC  to  license  and  regulate 
networks  directly  on  same  basis  as  indi- 
vidual station  licenses.  Chairman  Bricker 
(R-Ohio)  of  Senate  Commerce  Commit- 
tee is  considering  appointment  of  special 
committee  expert  to  research  and  draft 
plans  for  hearings  on  his  bill,  introduced 
May  13  and  now  pending  before  Senate 
Communications  Subcommittee.  There's 
reportedly  Senatorial  support,  too,  since 
most  legislators  cannot  understand  why 
broadcast  field  is  only  "half  regulated," 
with  stations  licensed  but  networks  outside 
regulatory  scope  except  through  "back 
door"  of  owned  and  operated  network 
outlets. 

★  ★  ★ 

WHILE  health  was  given  as  principal  rea- 
son for  resignation  of  Edward  T.  Stodola 
as  chief  examiner  of  FCC  after  only  three 
and  a  half  months  of  service,  to  return  to 
Civil  Aeronautics  Board,  there's  more  to 
it  than  that.  Old  line  FCC  examiners,  it's 
understood,  made  Mr.  Stodola's  job  tough 
when  he  sought  to  check  status  of  cases 


and  jog  them  along  on  initial  decisions. 
They  cited  Administrative  Procedures  Act 
and  so-called  McFarland  Amendments  as 
grounds  for  ignoring  pleas.  These  pro- 
visions are  regarded  as  unrealistic  and 
untenable  by  many  officials  on  independent 
agencies. 

★  ★  ★ 

THOUGH  there's  no  announcement,  Sen- 
ate Communications  Subcommittee  either 
informally  or  formally  will  suggest  to  FCC 
that  it  supply  Edward  Lamb,  publisher- 
broadcaster,  bill  of  particulars  on  renewal 
proceedings  in  advance  of  public  announce- 
ment, to  enable  him  to  prepare  his  re- 
sponse. This  is  in  keeping  with  suggestion 
that  Comr.  John  C.  Doerfer  testified  he 
had  made  to  FCC  only  to  be  voted  down. 

★  ★  ★ 

BRIEFING  ON  how  to  win  votes  and 
influence  electorate  via  microphone  and 
camera  was  given  representative  group  of 
Democrats  last  Tuesday  under  auspices  of 
Democratic  National  Committee.  J.  Leon- 
ard Reinsch,  managing  director  of  Cox 
stations  and  consultant  to  committee,  at 
request  of  Stephen  Mitchell,  national  chair- 
man, indoctrinated  some  35  members  of 
Congress,  administrative  aides  to  Senators 
and  others  in  party  councils  on  techniques 
in  campaigns  for  fall  elections. 

★  ★  ★ 

IT  WAS  no  simple  task  to  get  broadcast 
point  of  view  into  Federal  Bar  Journal 
symposium  on  Congressional  Hearings  and 
Investigations  (see  story  on  page  50).  Al- 
though FBA  committee  asked  NARTB 
attorneys  Vince  Wasilewski  and  Abiah 
Church  to  do  piece,  it  kept  asking  them 
to  be  "objective."  It  got  so  that  two 
NARTB'ers  finally  told  FBA  they'd  either 
write  piece  their  way,  or  someone  else 
could  be  given  assignment.  After  that, 
they  were  left  alone. 


the  week  in  brief 

NARTB,  TvAB  merge  promotion  efforts   31 

Air  Force  is  looking  for  its  1955  agency  .  32 

Grey  Agency  advises  on  packages  and  color  tv .  .  32 

Voices  in  the  news  by  wire  service?   35 

►  Networks'  1954  May  beats  1953's  by  17%.  ...  40 

^  North,  South  Carolina  broadcasters  convene  ....  43 

Westinghouse  sales  chief  cites  need  to  sell   45 

Musicians,  networks  negotiate  fund  payments ...  46 

Broadcasters  resist  Senate  curb  attempts   48 

Broadcasting    •  Telecasting 


NARTB  executives  defend  tv's  right  to  access .  .  50 

Comr.  Doerfer  wins  a  seven-year  term   51 

Potter  subcommittee,  FCC  to  confer  on  uhf  woes  52 

Impersonation  charged  in  San  Antonio  tv  contest  55 

Air  Force  goes  into  the  tv  business   63 

NBC  affiliates  to  study  future  of  radio  networks .  .  67 

NBC  has  a  midget  mike-transmitter   69 

Ads,  Women  8C  Boxtops:  Part  V   73 

Houston — nation's  newest  million  market   76 

Canadian  tvs  boost  share  of  audience   85 

Telestatus:  tv  stations,  sets,  target  dates   95 

July  5,  1954     •    Page  5 


nnouncing 

the  appointment  of 

R  inc. 


as  the  National  Representatives 


for  Radio 


r 


O   M  A 


Another  step  toward  even  better  service  for  KOWH  advertisers  is  the  appointment  of  H-R  Inc.  as 
National  Representatives  for  "America's  Most  Listened-To  Independent  Station." 

And  just  to  cinch  the  "Most  Listened-To"  title  even  more  firmly,  KOWH  just  completed  its  32nd 
month  in  first  place  in  Omaha  by  setting  a  new  record.  With  a  day-time  rate  of  46.2%,  KOWH  has 
just  topped  the  mark  for  share  of  audience  in  a  six-station  area. 

And  with  an  average  like  that,  any  spot  you  pick  at  random  has  a  better  than  even  chance  of  delivering 
you  a  bigger  listening  audience  than  a  spot  on  all  other  Omaha-Council  Bluffs  stations  combined! 


CONTINENT  BROADCASTING  CO. 


KOWH 

Represented  by 
H-R  Inc. 


General  Manager;  Todd  Storz 
WTIX 

Represented  by 
Adam  J.  Young,  Jr. 


WHB 

Represented  by 
John  Blair  &  Co. 


Page  6 


July  5,  1954 


Broadcasting   •  Telec 


asting 


at  deadline 


Another  Veteran  Evicted; 
Auto-Lite  Quits  'Suspense7 

ELECTRIC  Auto-Lite  Co.  will  drop  sponsor- 
ship of  Suspense  on  CBS-TV  (Tues.,  9:30-10 
p.  m.)  after  Aug.  17  broadcast,  as  result  of 
network's  notification  that  in  view  of  realign- 
ment of  Tuesday  night  programming  Suspense 
could  not  be  renewed  in  present  time  period. 
CBS-TV  issued  statement  Friday  saying  it  has 
"and  will  continue  to"  offer  alternate  time 
periods  and  alternate  programs  to  Electric 
Auto-Lite.  Company  has  decided  to  exercise 
option  and  stop  sponsorship  after  Aug.  17 
program  although  original  contract  ran  to 
February  1955. 

Hubbell  Robinson  Jr.,  program  vice  presi- 
dent of  CBS-TV,  said  Friday  plans  for  replace- 
ment of  Suspense  were  not  ready  for  announce- 
ment. Evicting  Suspense  from  its  current  spot 
follows  pattern  established  by  both  NBC-TV 
and  CBS-TV  in  realigning  program  schedules. 
NBC-TV  moved  U.  S.  Tobacco's  Martin  Kane, 
Firestone's  Voice  of  Firestone  (which  switched 
to  ABC  Radio  and  ABC-TV),  and  Speidel  Co.- 
Block  Drug  Co.  Name  That  Tune,  while  CBS- 
TV  has  served  similar  notice  on  Lever  Bros.' 
Big  Town. 

KPIX(TV)  Transfer 

To  Westinghouse  Approved 

TRANSFER  of  KPIX  (TV)  San  Francisco  to 
Westinghouse  Electric  Corp.  probably  will  take 
place  "late  this  month,"  it  was  announced  Fri- 
day by  E.  V.  Huggings,  Westinghouse  vice 
president  for  corporate  affairs,  following  FCC 
approval  for  sale  of  ch.  5  CBS  affiliate  to 
Westinghouse  for  $6  million  by  Wesley  I. 
Dumm  and  associates  [B»T,  April  12]. 

In  revision  of  multiple-ownership  rule  inter- 
pretation, FCC  also  declared  subsidiary  West- 
inghouse Broadcasting  Co.  to  be  within  legal 
limit  of  station  holdings,  stating  WBC  now  has 
"interest"  in  six  radio  and  four  tv  outlets. 
Commission  approved  waiver  of  rules  to  allow 
Westinghouse  to  continue  prosecution  of  pend- 
ing bids  for  two  more  tv  outlets. 

Aside  from  KPIX,  Westinghouse  owns  WBZ- 
TV  Boston  and  WPTZ  (TV)  Philadelphia.  It 
bought  WPTZ  in  early  1953  from  Philco  Corp.  for 
record  $8.5  million.  FCC  ruled  Westinghouse 
would  be  considered  to  have  "interest"  in  fourth 
tv  outlet,  ch.  13  KTLK  (TV)  Houston,  for  purpose 
of  multiple  ownership  rule  in  view  of  minority 
holding  in  KTLK  of  Westinghouse  Electric  direc- 
tor Dillon  Anderson. 

WBC  radio  stations  are  WBZ  Boston-WBZA 
Springfield,  Mass.,  KDKA  Pittsburgh,  KEX  Port- 
land, Ore.,  KYW  Philadelphia  and  WOWO  Fort 
Wayne,  Ind.  Multiple  ownership  rule  limits  single 
entity  to  seven  am,  seven  fm  and  five  tv  stations. 

Westinghouse  is  applicant  for  ch.  11  at  Pitts- 
burgh and  ch.  8  at  Portland,  Ore.  In  latter  case, 
initial  decision  has  been  issued  by  hearing  ex- 
aminer favoring  North  Pacific  Television  Inc., 
chiefly  owned  by  KING-AM-TV  Seattle,  but 
Westinghouse  plans  to  appeal  [B«T,  June  28]. 

Consideration  in  KPIX  sale,  involving  part 
cash  and  part  stock,  was  held  by  FCC  to  have 
total  market  value  of  $7.6  million  as  of  June  2. 
S6  million  value  was  that  at  time  of  sales  con- 
tract, it  was  explained.  Westinghouse  also  ac- 
quires all  KPIX  profits  retroactive  to  first  of 
this  year,  it  was  reported. 

Mr.  Dumm,  who  was  controlling  stockholder 
of  KPIX,  retains  ownership  of  KSFO  San  Fran- 
cisco, not  involved  in  sale  of  KPIX.  Philip  G. 
Lasky,  vice  president-general  manager  of  KPIX 
and  KSFO  under  Dumm  group  ownership,  is  to 
continue  as  directing  head  of  KPIX  under  West- 
inghouse. KPIX  staff  will  be  retained,  it  was 
said. 

In  letter  revising  its  earlier  interpretation  of 
applicability  of  multiple  ownership  rule  to  West- 
inghouse [B'T,  Feb.  22,  15],  FCC  noted  Westing- 
house Electric  director  John  L.  Hall  has  severed 
connection  with  parent  firm  of  WHDH  Boston 


FOUR  MINUTE  SHOW? 

NBC-TV  has  obtained  exclusive  rights 
to  telecast  of  "Dream  Race"  between 
mile  runners  Jack  Landy  of  Australia  and 
Roger  Bannister  of  Great  Britain  in 
Vancouver,  B.  C,  Aug.  7.  Transmission 
was  arranged  in  cooperation  with  CBC, 
which  will  make  actual  telecast.  Signal 
will  be  beamed  from  Vancouver  to  Se- 
attle and  thence  by  closed-circuit  to  Buf- 
falo. It  will  be  fed  to  NBC-TV  in  New 
York  for  showing  between  5  and  6  p.m. 
EDT,  as  well  as  to  CBC  Television  Net- 
work. Both  runners  have  broken  four- 
minute  mile. 


(ruled  earlier  to  constitute  Westinghouse  "in- 
terest"). 

Letter  indicated  interest  of  director  John  M. 
Schiff  in  Transcontinental  Properties  Inc.  no 
longer  appears  attributable  to  Westinghouse. 
Transcontinental  is  parent  firm  of  ch.  38  WFTV 
(TV)  Duluth,  ch.  23  KETV  (TV)  Little  Rock, 
Ark.,  ch.  36  KCTV  (TV)  Sioux  City,  Iowa,  and 
ch.  20  WICS  (TV)  Springfield,  111.  WFTV  and 
WICS  are  on  air.  Mr.  Schiff  holds  15%  non- 
voting preferred  stock  in  Transcontinental,  and 
has  been  unable  to  find  suitable  buyer,  it  was 
reported  earlier  [B-T,  March  29]. 

NARTB  Seeks  to  Appear 
At  Senate  Rules  Hearing 

REQUEST  to  present  broadcasting  industry's 
position  covering  radio-tv  pickups  of  Senate 
investigating  committee  made  Friday  by 
NARTB  Vice  President  Ralph  W.  Hardy  in 
letter  to  Sen.  William  E.  Jenner  (R-Ind.),  chair- 
man of  Senate  Subcommittee  on  Rules  of 
Committee  on  Rules  &  Administration  (see 
early  story  page  48). 

Reminding  that  much  testimony,  some  of  it 
adverse,  had  been  taken  by  subcommittee  and 
that  eight  resolutions  on  subject  were  pending, 
Mr.  Hardy  asked  permission  to  appear  before 
subcommittee  on  behalf  of  radio-tv  coverage 
of  hearings. 

New  Record  Policy  Protested 

VIGOROUS  protest  against  adoption  by  record 
companies  of  45  rpm  disc  voted  unanimously 
by  joint  convention  of  North  and  South  Caro- 
lina broadcasters  at  Myrtle  Beach,  S.  C,  last 
Friday  (see  earlier  story,  page  43). 

Convention  also  approved  resolution  oppos- 
ing Bryson  Bill  to  ban  alcoholic  beverage  ad- 
vertising, on  ground  that  any  legal  commodity 
may  be  legally  advertised. 


TESTING  GROUND 

NEW  gimmick  on  new  program,  Good 
Morning,  which  starts  today  (Mon.)  on 
WABC-TV  New  York,  Monday-through- 
Friday  8-9  a.m.,  is  attempting  to  get  ad- 
vertisers to  use  it  as  "proving  ground"  to 
pre-test  tv  commercials  before  putting 
them  on  network  or  film  for  nationwide 
use.  Produced  by  John  Moses  Assocs., 
package  programs  firm,  Good  Morning 
will  feature  Allen  Ludden  as  m.c.  and 
Scotty  Scott,  station's  weather  .girl,  both 
as  entertainers  and  commercial  announc- 
ers. 


•   BUSINESS  BRIEFLY 

CAT'S  PAW  ON  ABC  •  Cat's  Paw  Rubber 
Co.,  Baltimore,  will  sponsor  Monday  portion 
of  Modern  Romances  five  times  weekly,  11- 
11:15  a.m.,  on  ABC  Radio,  effective  July  26. 
S.  A.  Levyne  Co.,  Baltimore,  is  Cat's  Paw 
agency.  Additionally,  ABC  said  new  sponsor 
for  Tues.-Fri.  portions  of  series  would  be  an- 
nounced shortly. 

SHORT  BUT  HEAVY  •  General  Foods  (Max- 
well House  instant  coffee)  preparing  saturation 
radio  spot  announcement  campaign  using  as 
many  as  75  spots  a  day  per  market,  60  seconds 
and  20  seconds,  mostly  from  7  to  9  a.m.  on 
July  21,  22,  23  in  Southwest.  Benton  &  Bowles, 
N.  Y.,  is  agency. 

FALL  TV  CAMPAIGN  •  Burlington  Mills 
(Cameo  hosiery)  planning  to  use  fall  spot  an- 
nouncement campaign  in  tv  in  about  40  scat- 
tered markets.  Donahue  &  Co.,  N.  Y.,  is 
agency. 

PREAM  EXPANDS  •  M  &  R  Dietetic  Labs 
(Pream),  Cleveland,  through  Benton  &  Bowles, 
N.  Y.,  expected  to  add  16  Midwest  radio 
markets  early  in  August.  This  is  in  addition  to 
20  markets  added  effective  today  (Mon.). 

GROVE  LOOKING  •  Grove  Labs,  through 
its  agencies,  Gardner,  St.  Louis,  and  Harry  B. 
Cohen,  N.  Y.,  lining  up  availabilities  for  fall 
radio  and  tv  spot  announcement  campaign. 


Guild  Films  Reports  Gains 

RAPID  growth  of  Guild  Films  Co.,  N.  Y., 
since  its  establishment  two  years  ago  is  pointed 
up  in  company's  semi-annual  report  made  pub- 
lic today  (Mon.)  by  Reub  Kaufman,  president. 
Gross  billings  for  first  six  months  of  1954 
amounted  to  $2,200,000  as  compared  with 
$350,000  for  corresponding  period  of  1953, 
representing  increase  of  about  600%.  Other 
increases  reported  for  six-month  period  were 
those  of  600%  in  number  of  finished  shows 
(from  26  half-hour  telefilms  to  160  half-hours); 
700%  in  number  of  weekly  telecasts  of  pro- 
grams (from  48  to  360);  800%  in  number  of 
licensees  or  sponsors  of  shows  (from  39  to  309). 

Luckies'  Auctioneer  Dies 

F.  E.  BOONE  SR.,  61,  whose  voice  was  known 
to  American  radio  listeners  as  auctioneer  on 
American  Tobacco  Co.  programs,  died  of  heart 
disease  at  his  home  in  Robersonville,  N.  C.  Mr. 
Boone  performed  auctioneer's  chant  on  Lucky 
Strike  broadcasts  from  1937  to  1951. 

Twelve  Renew  'Lives7 

ZIV  Television  Programs  Inc.  announced  Fri- 
day that  12  additional  sponsors  have  renewed 
for  second  year  of  I  Led  Three  Lives  tv  film 
series,  raising  to  77  number  of  current  adver- 
tisers who  have  signed  52-week  renewals  at 
expiration   of  current  contracts. 

Weed  to  Move  Headquarters 

WEED  &  Co.  and  Weed  Television  Corp., 
station  representatives,  will  move  headquarters 
offices  to  597  Fifth  Ave.,  New  York  17,  effec- 
tive July  10.    Telephone  will  be  Plaza  9-4700. 


Broadcasting   •  Telecasting 


July  5,  1954     •    Page  7 


•  New  Programs      •  New  Talent      •  New  Personnel 


To  keep  ahead  of  the  ever-expanding  Atlanta  market  and 
to  build  an  even  larger  listening  audience,  wide-awake 
WAGA  has  built  vigorous  new  programs,  obtained  new 
talent,  employed  sales-minded,  sales-making  personalities. 

Let  us  show  you  how  this  up-to-date  streamlining  can 
create  sales  for  your  product  or  service — give  you  more 
for  your  advertising  dollar. 


NEW  PROGRAM 

"GEORGIA  PANORAMA" 

6:1  5  -  6:45  p.  m. 
Featuring  Three  Top  Local  Personalities — 

*  Dale  Clark 
Les  Henrickson 

★  Ed  Blair 

with  local  news,  commentary,  sports 
and  "Atlanta  Speaks." 

Follows  Allen  Jackson  and  the  News 
(CBS)  6—6:15  p.m. 
Precedes  Lowell  Thomas 
(CBS)  6:45—7  p.m. 


Represented  Nationally  by 
the  KATZ  AGENCY,  Inc. 
Tom  Harker,  V.P.  and  Nat'l  Sales  Director, 
118  E.  57th  St.,  New  York  22 

Bob  Wood,  Midwest  National  Sales  Manager, 
230  N.  Michigan  Ave.,  Chicago 


Page  8 


July  5,  1954 


Broadcasting    •  Telecasting 


PEOPLE 


at  deadline 


Three  Television  Grants 
Made  Final  by  Commission 

GRANTS  for  three  new  vhf  tv  stations  made 
final  by  FCC  Friday:  ch.  12  to  WBLK  Clarks- 
burg, W.  Va.;  ch.  2  at  Henderson,  Nev.,  to 
Southwestern  Pub.  Co.  (KFSA-AM-TV  Fort 
Smith,  Ark.),  and  ch.  9  at  Dothan,  Ala.,  to 
Ala.-Fla.-Ga.  Tv  Co. 

In  Clarksburg  case,  Commission  affirmed 
earlier  grant  to  WBLK  and  denied  Sec.  309(c) 
economic  protest  of  Clarksburg  Pub.  Co.,  which 
claimed  tv  station  would  injure  its  local  news- 
papers. FCC  found  no  Grade  A  overlap  would 
occur  between  WBLK-TV  and  WTRF-TV 
Wheeling,  under  common  ownership.  Final 
ruling  also  declared  media  diversification  issue 
not  pertinent  since  WBLK-TV  parent  firm, 
while  publishing  papers  and  owning  stations 
in  other  cities,  did  not  have  paper  in  Clarks- 
burg. 

Southwestern  was  only  bidder  for  ch.  2  at 
Henderson  following  dismissal  of  competitive 
application  by  KRAM  Las  Vegas.  In  Dothan 
case  Commission  denied  competitive  bid  of 
WOOF  Dothan  in  default. 

Chs.  4,  5  Get  Protection 

TV  channels  4  and  5  are  going  to  be  better  pro- 
tected from  interference  from  fixed  stations  oper- 
ating in  the  72-76  mc  band,  it  was  indicated  in 
FCC  order  issued  Friday.  Channels  straddle  fixed 
station  band — ch.  4  on  66-72  mc  and  ch.  5  on 
76-82  mc. 

New  order,  which  finalizes  proposals  made  in 
1952,  provides  that  (1)  all  operations  in  72-76  mc 
band  must  not  cause  harmful  interference  to  tv 
reception  on  chs.  4  and  5;  (2)  present  fixed  opera- 
tions in  72-76  mc  band  may  continue  but  inter- 
ference complaints  must  be  cleared  up  in  90  days; 
(3)  fixed  stations  within  10-80  miles  of  tv  chi.  4 
or  5  transmitters  must  meet  certain  technical 
criteria;  (4)  no  fixed  station  in  this  band  will  be 
authorized  if  its  transmitter  is  10  miles  or  less 
from  a  ch.  4  or  5  tv  transmitter.  Amended  rules 
become  effective  Aug.  9. 

Uhf  Applicant  Quits  Contest 
WGRD  Grand  Rapids,  Mich.,  granted  petition  to 
dismiss  bid  for  ch.  23,  but  FCC  ruled  action  was 
"with  prejudice"  because  hearing  was  concluded 
in  contest  with  Peninsular  Broadcasting  Co.  and 
awaiting  initial  decision  by  Examiner  J.  D.  Bond. 
WGRD  said  it  dropped  out  in  view  of  testimony 
before  Senate  Communications  Subcommittee  on 
problems  of  uhf  [B«T,  May  24  et  seq.]. 

Raleigh-Durham  De-Intermixture 
DE-INTERMIXTURE  of  commercial  channels  in 
Raleigh-Durham  market  through  switch  of  edu- 
cational reservations  there  from  uhf  to  vhf  is 
asked  in  petition  filed  with  FCC  Friday  by 
WNAO-TV  Raleigh,  operating  on  ch.  28.  Educa- 
tional ch.  40  at  Durham  would  become  commer- 
cial, reservation  going  to  ch.  11,  under  permit 
to  WTVD  (TV)  there,  which  plans  September 
commencement.  At  Raleigh,  reservation  on  ch. 
22  would  be  switched  to  ch.  5,  sought  by  WPTF 
and  WRAL,  whose  bids  are  in  hearing. 

KTHE(TV)  Keeps  Alive 

CONTINUED  operation  of  KTHE  (TV)  Los 
Angeles,  Hancock  Foundation  educational  sta- 
tion, was  promised  by  U.  of  Southern  Califor- 
nia last  week  following  resignation  of  Capt. 
Allan  Hancock  from  directorship  of  foundation 
of  same  name  and  as  chairman  of  U.  S.  C. 
board  of  trustees  [B«T,  lune  14].  University 
spokesman  said  station's  present  20-hour  weekly 
schedule  would  be  maintained  "as  long  as  possi- 
ble," but  cautioned  that  station  "must  live  within 
budget."  Hancock  Foundation  has  $2.15  mil- 
lion fund  to  support  all  its  projects  (KTHE, 
KUSC  [FM],  schools  of  telecommunications, 
aeronautics  and  oceanography).  Rumor  denied 
that  Capt.  Hancock  had  stipulated  fixed  percent- 
age of  fund  for  KTHE  support  until  1955. 


SAFETY  FOURTH 

ACTING  upon  plea  from  President 
Eisenhower  for  safe  Fourth  of  July  week- 
end, Thomas  F.  O'Neil,  president  of 
Mutual,  had  recording  made  in  which 
he  referred  to  President's  appeal  and 
urged  caution  during  holiday  weekend. 
Special  message  was  to  be  presented  con- 
sistently on  560  stations  of  coast-to-coast 
Mutual  network,  starting  Friday  and  end- 
ing today  ( Mon. ). 


Bendix  Doubles  Facilities 
For  Auto  Radio  Production 

OUTPUT  of  car  radio  production  facilities  to 
be  doubled  by  Bendix  Communications  Div.,  of 
Bendix  Aviation  Corp.,  which  already  operates 
in  Baltimore  one  of  industry's  longest  auto 
radio  assembly  lines.  Part  of  increase  will  be 
production  of  50%  of  six-tube  sets  for  1955 
Fords,  according  to  Edward  K.  Foster,  Bendix 
vice  president  and  division  general  manager. 

Pre-production  shipments  will  start  this  fall. 
Bendix  has  been  making  auto  radios  for  Ford 
for  six  years,  and  will  reach  2,000,000th  Ford 
unit  near  end  of  1954.  New  six-tube  model 
will  take  up  less  space  than  previous  types. 

AT&T  Connects  Four 

FOUR  more  tv  stations — KCBD-TV  and 
KDUB-TV  Lubbock,  Tex.;  WDBO-TV  Orlando, 
Fla.,  and  WISH-TV  Indianapolis — were  tied 
into  AT&T's  intercity  tv  facilities  in  time  to 
receive  live  network  video  programs  Thursday, 
AT&T  reported  Friday.  KZTV  (TV)  Reno  is 
scheduled  to  be  interconnected  tomorrow 
(Tues.);  WL AC-TV  Nashville  and  WTVI  (TV) 
Terre  Haute,  July  15. 

RCA  Sets  Dividends 

RCA  board  Friday  declared  quarterly  dividend 
of  25  cents  per  share  on  RCA  common,  payable 
Aug.  23  to  holders  of  record  July  16,  and  divi- 
dend of  87 Vz  cents  per  share  of  first  preferred 
for  period  July  1-Sept.  30,  payable  Oct.  1  to 
holders  of  record  Sept.  13. 

KING-TV's  First  Color 

COLOR  tv  made  its  bow  in  Pacific  Northwest 
with  Salute  to  Seattle  telecast  by  KING-TV. 
Seattle  outlet  has  been  testing  color  bar  test 
patterns  and  plans  motion  picture  films  in  color 
by  early  autumn. 


UPCOMING 

July  8-9:  Virginia  Assn.  of  Broadcasters, 
Natural  Bridge  Hotel,  Natural  Bridge. 

July  9:  Air  Force  briefing  of  advertising 
agencies  on  bids  for  fiscal  1955  re- 
cruiting contract.  Pentagon,  Washing- 
ton.   Room  5A1070.     10  a.m. 

July  10  (tentative):  Senate  Communica- 
tions Subcommittee  meets  with  FCC 
on  status  and  development  of  uhf. 
G-16,  Senate  Wing,  U.  S.  Capitol. 
Closed. 

For  other  Upcomings  see  page  101. 


RICHARD  F.  GOEBEL,  member  of  adver- 
tising department.  Nestle  Co.,  named  adver- 
tising manager  in  charge  of  media,  it  was  an- 
nounced by  DONALD  CADY,  vice  president 
in  charge  of  advertising  and  merchandising. 
Mr.  Goebel  joined  Nestle  in  1952  and  is  at 
company's  executive  offices  in  White  Plains, 
N.  Y. 

WILLIAM  STARK,  salesman,  WINS  New 
York,  joining  New  York  office  of  WLW  Cin- 
cinnati radio  sales  staff,  succeeding  BEN  F. 
CONWAY,  who  has  resigned  to  move  to 
California. 

MARK  WEBB  JR.,  recently  discharged  from 
Marines,  named  sales  representative,  WSAZ- 
TV  Huntington,  W.  Va. 

FREDERICK  W.  FLORENZ  of  Cupples  Co., 
St.  Louis,  to  sales  staff,  WBAL  Baltimore. 

ROBERT  SIEGRIST,  formerly  of  WGST  At- 
lanta, named  news-special  events  director, 
WEAS  Decatur,  Ga. 

GEORGE  C.  VAUGHAN,  director  of  spon- 
sorship for  The  Advertising  Council  for  past 
three  years,  has  resigned,  effective  July  12, 
to  join  New  York  sales  staff  of  MCA-Tv  Ltd. 
His  duties  at  council  will  be  assigned  tempo- 
rarily to  other  members  of  New  York  staff. 


Film  Suit  Amendment  Planned 

AMENDED  SUIT  charging  that  Matthew  Fox, 
president-board  chairman  of  Motion  Pictures 
for  Television,  acquired  1 1  feature  films  as  pay- 
off for  engineering  sale  of  Eagle  Lion  Classics 
to  United  Artists,  is  expected  to  be  filed  to- 
morrow (Tuesday)  in  Los  Angeles  Superior 
Court.  Suit,  for  $2.5  million,  involves  charges 
by  six  independent  movie  companies  that  five 
distribution  firms  prematurely  released  their 
features  to  tv. 

New  Agency  Announced 

MARTHA  D.  LEVY  and  James  Carvin  form 
new  advertising  and  public  relations  agency, 
Levy-Carvin  Adv.,  at  921Vi  Ryan  St.,  Lake 
Charles,  La.  Miss  Levy  formerly  was  copy- 
writer at  Friend,  Reiss,  McGlone,  N.  Y.,  and 
Mr.  Carvin  was  former  production  supervisor 
of  McGraw-Hill  advertising  department. 
Agency  will  have  radio  and  television  accounts 
on  local  and  regional  basis. 

WFBR's  President  Dies 

FUNERAL  services  for  Robert  S.  Maslin  Sr., 
president  of  WFBR  Baltimore  since  1930,  were 
to  be  held  last  Saturday  at  his  home.  Mr.  Mas- 
lin, 79,  died  Thursday.  Surviving  are  his  son, 
Robert  S.  Maslin  Jr.,  WFBR  vice  president  in 
charge  of  advertising  and  promotion,  and  daugh- 
ter, Mrs.  Hope  Barroll  Jr. 

WOW  Boosts  Radio  Rates 

ADVERTISING  rate  increase  announced  by 
WOW  Omaha,  with  current  advertisers  pro- 
tected for  year.  Station  explained  542,000  new 
radio  sets  have  been  sold  in  Nebraska  and  Iowa 
alone  in  last  7>Vi  years,  according  to  manufac- 
turers' data. 

European  Tv  Conferences 

TWO  European  conferences  looking  toward 
creation  of  permanent  continental  network 
scheduled  this  month  in  Paris  and  Rapallo, 
Italy,  with  members  of  European  Broadcasting 
Union  taking  part.  BBC  tv  executive  said  meet- 
ings will  look  into  plans  to  maintain  existing 
temporary  network  for  several  months. 


Broadcasting    •  Telecasting 


July  5,  1954     •    Page  9 


RADIO  STATION 

WSAZ 

HUNTINGTON,  WEST  VIRGINIA 
SERVING  3  STATES 


We  Would  Like 
You  To  Meet  .  .  . 


JIM 
TH ACKER 

NEW 
WSAZ 

SPORTS  DIRECTOR 

THE  FAVORITE  SPORTSCASTER 
OF  THE  TRI-STATE  AREA  .  .  . 
Bringing  the  latest  local,  re- 
gional and  national  events  to  the 
listening   audience  at 

6:05  P.M. 

MONDAY  THRU  SATURDAY 

"TIME  FOR  SPORTS" 


5,000  WATTS  DAY 
1,000  WATTS  NIGHT 
930  KC 


WSAZ 


index 


BROADC 


TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertising  &  Agencies  32 

At  Deadline    7 

Awards   83 

Closed  Circuit    5 

Editorial  :  102 

Education    85 

Facts  &  Figures  40 

Feature  Section  71 

Film   '.  .  .  34 


For  the  Record  86 

Government   48 

In  Public  Interest    ...  26 

In  Review   15 

International    85 

Lead  Story   31 

Manufacturing  69 

Milestones    62 

Networks    67 


On  All  Accounts  .....  22 

Open  Mike   18 

Our  Respects    20 

Personnel  Relations  .  46 

Professional  Services  36 

Programs  &  Promotion  80 

Program  Services  ...  35 

Stations   64 

Trade  Associations  43 


TELEVISION  AFFILIATE 
WSAZ^TV 
Represented  by  THE  KATZ  AGENCY 


Page  10    •    July  5,  1954 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  J.  Frank  Beatty,  Earl  B.  Abrams, 

Associate  Editors;  Fred  Fitzgerald,  Assistant  Managing  Editor;  Law- 
rence Christopher,  Technical  Editor;  David  Glickman,  Special  Projects 
Editor;  David  Berlyn,  Harold  Hopkins,  Don  West,  Assistant  Editors; 
Patricia  Kielty,  Special  Issues;  Staff:  Ray  Ahearn,  Jonah  Gitlitz,  Louis 
Rosenman;  Editorial  Assistants:  Kathryn  Ann  Fisher,  Peter  Pence,  Joan 
Sheehan;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &       John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
READERS'  SERVICE   Robert  Deacon,  Betty  Jacobs,  Joel  H.  Johnston,  Sharleen  Kelley,  Wil- 
liam Phillips. 

BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  New  York  Editor;  Bruce  Robertson, 
Senior  Associate  Editor;  Florence  Small,  Agency  Editor;  Rocco  Fami- 
ghetti,  Joyce  Barker,  Selma  Gersten. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 
Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35^  per  copy;  53d  and  54th  issues:  $5.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


On  the  Washington  scene. 


Her 
column 

*  tops 

*  'email! 

O) 


You  might  not  think  it,  to  look  at  slim, 
diminutive  Elinor  Lee. . .but  she's  one  of 
Washington's  best-known,  most  influen- 
tial women.  For  one  thing,  she's  food 
editor-columnist  of  Washington's  largest 
newspaper,  The  Washington  Post  and 
Times  Herald.  For  another,  she's  the  dean 
of  women  broadcasters  in  the  capital, 
with  an  award-studded  record  of  more 
than  25  years  as  a  dietician,  homemaker 
and  consumer  service  expert.  (One  of  her 
WTOP  shows  was  sponsored  by  Potomac 
Electric  Power  Co.  for  11  years!) 

But  what's  most  important . . .  her  daily 
column  of  the  air,  "At  Home  with  Elinor 
Lee,"  is  (by  a  wide  margin)  Washington's 

highest-rated  women's  program,  month 
after  month,  year  after  year! 

If  Washington  women  interest  you  (and 
remember  that  we  have  the  highest 
major-market  family  income  in  the  na- 
tion here),  reach  them  with  Washing- 
ton's most  interesting  woman,  WTOP 
Radio's  Elinor  Lee. 

WTOP  RADIO 

Represented  by  CBS  Radio  Spot  Sales 


MM 


HORIZONTAL    FIELD  PATTERN 
DOUBLE   SLOT   UHF  ANTENNA 
/  =  490MC  0.358 

b|-o.d.  PIPE 


y5 

RIZONTAL  FIELD  PATTERNX    /X  / 

FREQ-533MC   gj  0.0.  PIPE 

/  .*.0L3n~r~ 


tusiLOtJCL..    ...  ij 


Do  you  require 
"single-direction"  coverage? 

If  so,  RCA  has  UHF  Pylons  that  can  produce 
horizontal  field  patterns  shaped  like  a  Car- 
dioid.  Figure  1  shows  the  calculated  pattern, 
and  a  measured  model  pattern,  of  a  "Cardioid 
directional"  Pylon.  Operating  frequency, 
532  Mc. 

Do  you  require  "elongated"  coverage? 

If  so,  RCA  has  UHF  Pylons  that  produce  a 
horizontal  field  pattern  shaped  like  a  peanut. 
Figure  2  shows  the  calculated  pattern,  and  a 
measured  model  pattern,  of  this  type  of  di- 
rectional Pylon  antenna. 

Do  you  require  "circular"  coverage? 

If  so,  RCA  has  a  wide  selection  of  UHF 
Pylons  that  produce  equal  signals  in  all 
directions. 

Do  you  want  BETTER  overall  coverage- 
lower  signal  losses? 

All  RCA  UHF  Pylons  (directional  and  cir- 
cular patterns)  have  built-in  "Beam  Tilt." 
Easily  adjusted  at  your  station  by  moving  the 
inner  conductor  of  the  antenna  up  and  down, 
this  feature  assures  best  possible  coverage, 
with  minimum  power  loss  in  vertically  polarized 
radiation. 


Do  you  need  BETTER 
"close-in"  coverage? 

New,  advanced  null  fill-in  system,  used  in 
conjunction  with  beam-tilting,  offers  ex- 
cellent close-in  coverage — even  for  the  "diffi- 
cult" sites.  Figure  4  is  a  typical  measured 
vertical  field  pattern  of  an  RCA  UHF  Pylon. 
Figure  3  is  a  nearly  ideal  field-distance  curve- 
produced  by  a  "contour-engineered"  UHF 
Pylon  (actual  record  of  a  commercial  TV 
station  now  "ON-AIR"). 

How  much  UHF  gain  do  you  need? 

RCA  standard  UHF  Pylons  can  be  furnished 
with  gains  of  21,  24  and  27  .  .  .  Directional 
UHF  Pylons  with  maximum  gains  of  40  to 
50,  the  realizable  maximum  gain  depending 
upon  channel  and  pattern  shape.  No  tuning 
compromises — with  resultant  loss  of  gain 
(such  as  caused  by  cross-polarized  compo- 
nents). You  get  published  gain! 

RCA  UHF  Pylon  design  is  simplicity— plus! 
Just  one  feedpoint  for  the  line  input 

You  find  no  protruding  elements  on  RCA 
UHF  Pylons.  The  smooth  surface  of  the  metal 
cylinder  is  the  antenna  itself.  No  physical 
connections  on  the  antenna.  Nothing  to 
bend  or  break  under  ice  or  wind  load.  Signal 
loss  in  rain  or  heavy  icing  is  negligible. 


Typical  installation  of  an 
RCA  Adjustable  Beam, 
High-Gain  UHF  Pylon 


BBBBBBBBB  BBBBIIBBBBBBBBBI 

"  "□□□^□□^□□□□□□□□EHEin 

"■"  uorrri'::::  -  -"a  :  :  - 

■UK 

unmn     -  □□DUBQDDncXi-- 

BBBBBSBBBniirflBUBBBBflBBBnUUBBBBBi 


IKBBB 

BSBr 


iBVJBBBBilBf 


6      8  >.-■  10     12  ,14 


ABOVE  HORIZONTAL      VERTICAL  ANGLE ,  DEGREES       BELOW  HORIZONTAL 
PLANE  .  PLANE 


+14+12  +10  +8  +6  +4  +2  0  -2 
ABOVE   HORIZONTAL   PLANE  DEGREES 


-4  -6  -8  -10  -12  -14 
BELOW  HORIZONTAL  PLANE 


signal  where  Ike  population  is 

with  an  RCA  "contour-engineered"  Pylon 

NOW. .  •  Free  Measured  Vertical  Patterns  and 
Power  Gains  with  Every  RCA  UHF  Antenna 


Up  to  500  KW  ERP ! 

For  maximum  power  on  all  UHF  channels,  RCA 
UHF  antennas  and  the  TTU-12A  transmitter  are 
the  answer.  Up  to  300  Kw  ERP  can  be  attained 
with  RCA  Standard  UHF  Pylons— and  up  to  500 
KwERP  with  RCA  custom  high  gain  UHF  antennas. 

RCA  UHF  Pylons  are  shipped  complete  in  one 
unit — "custom-tuned"  for  your  frequency  at  the 
RCA  factory  —  and  tested  by  the  most  modern 
methods  known. 

Select  the  RCA  UHF  Pylon  to  meet  your  requirements 
Power  input  ratings  up  to  50  KW ! 


Channel 


14-83 
14-30 
14-30 
31-50 
51-83 
14-30 

14-30 

31-50 

51-83 


Type 


TFU-24C* 
TFU-21DL 
TFU-24DL 
TFU-24DM 
TFU-27DH 
TFU-21  DAL 
(Custom) 

TFU-24DAL 

(Custom) 

TFU-24DAM 

(Custom) 

TFU-27DAH 

(Custom) 


No.  of 

Sections 


Gain  in 
Db 


13.8 

13.22 

13.8 

13.8 

14.31 


Power 
Gain 


TV  Power  Rating* 


KW 


50.0 
10.0 
10.0 
10.0 
10.0 


DBK 


17.0 
10.0 
10.0 
10.0 
10.0 


Directional  Types:  Horizontal  pattern  shapes, 
RMS  and  maximum  power  gains  depend  on 
channel.  Beam-tilting  and  null  fill-in  features 
'  are  included.  All  directional  antennas  are 
custom-built  and  specifications  are  subject 
to  individual  study  and  application. 


'Preliminary  data.  **Power  ratings  given  are  maximum  visual  power 

to  input  of  antenna  and  assume  aural  carrier  of  one-half  peak  of  visual  sync- 
rating.  For  other  values  of  aural  carrier  the  total  average  power  is  1.1  X  TV 
power  rating  listed  above. 


RCA  supplies  specially  matched 
UHF  transmission  lines 

No  UHF  antenna  functions  properly  un- 
less your   transmission   line  matches 
your  antenna  closely.  RCA-designed 
line,  not  available  anywhere  else,  has 
measured  performance  (VSWR)  that 
is  better  than  1.05  to  1.0 

RCA  UHF  TV  Waveguide^ 

RCA  supplies  complete  UHF  accessories 

Only  when  everything  in  your 
transmitting  system  is  matched — 
from  transmitter  to  antenna — can 
you  be  sure  of  maximum  perform- 
ance. In  this  respect,  RCA  can 
supply  each  and  every  accessory  required  to 
completeaUHFantenna  installation,  including 
the  tower,  mitered  elbows,  line  transformers, 
spring  hangers,  dummy  loads,  wattmeters, 
frequency  and  modulation  monitors,  filter- 
plexers,  and  hardware — down  to  the  very  last 
bolt.  Everything  is  designed  specifically  to 
work  with  the  UHF  Pylon.  And  remember, 
everything  is  available  from  ONE  responsible 
equipment  manufacturer — RCA  ! 

For  planning  help,  call  your  RCA  Broad- 
cast Sales  Representative. 


4  New  Books  on  UHF 


•  12. page  brochure  on  RCA-UHF 

TV  Pylon  Antennas 

•  12-page  brochure  on  RCA's 

12.5  Kw  UHF  Transmitter 


•  12-page  brochure  on  RCA-UHF 

TV  Waveguides 

•  28-page  brochure  on  RCA-UHF 

Transmission  lines  and  fittings 


Ask  your  RCA  Broadcast  Sales  Representative  for  copies. 


RADIO  CORPORATION  OF  AMERICA 


ENGINEERING    PRODUCTS  DIVISION 


CAMDEN,  N.J. 


21 
II 


TELEVISION 

Channel  6 


•  RADIO 

960  Kilocycles 
Birmingham,  Alabama 


BECOMES 


July4,b 

WBRC  Radio  and  Television  "ROCKETS"  ahead 
with  the  nation's  Number  One  Network,  CBS, 
July  4th!  Offering  unsurpassed  coverage  over  a 
35  county  area  in  the  Industrial  Center  of  the 
South. 


■  :1' 


3m. 


IN  REVIEW 


THE  GARY  CROSBY  SHOW 

Network:  CBS  Radio 

Time:  Sun.,  8-8:30  p.m.  EDT 

Writer-Producer:  Bill  Morrow 

Director:  Murdo  MacKenzie 

Music:  Jeff  Alexander 

Star:  Gary  Crosby  .  . 

Origination:  Hollywood  by  transcription 

Production  Costs:  ?4,160  per  week 


THE  CROSBYS  believe  in  keeping  their  ra- 
dio contracts  in  the  family.  Back  when  summer 
was  just  around  the  corner  it  was  time  to  think 
about  a  replacement  for  Bing  Crosby's  weekly 
radio  show  on  CBS.  Son  Gary,  who  has  been 
cautiously  feeling  his  way  around  show  busi- 
ness for  the  last  few  years  under  the  expert 
tutelage  of  his  famous  father,  got  the  job. 
The  Gary  Crosby  Show  is  now  a  regular  CBS 
attraction  each  Sunday  night. 

The  show  is  a  junior  version  of  its  predeces- 
sor. Its  star  is  a  carbon  copy  of  the  original. 
This  will  assure  Gary  a  sizable  following  for 
awhile  at  least.  Whether  or  not  his  father's 
fans  will  permanently  accept  him  on  the 
strength  of  the  similarity  between  them  in  both 
personality  and  performance,  is  another  matter. 
Time — and  the  fans — will  decide  that. 

At  any  rate,  the  young  Mr.  Crosby,  who 
celebrated  his  21st  birthday  on  his  show  last 
week,  has  inherited  a  good  deal  of  his  father's 
charm  and  talent  for  pleasing  his  listeners.  He 
is  relaxed,  congenial  and  confident.  He  has 
even  made  a  stab  at  developing  his  own  singing 
style  although  his  voice  and  song  delivery  have 
definite  traces  of  the  Crosby  touch. 

A  more  pointed  and  bothersome  trace,  how- 
ever, is  in  the  dialogue  between  Gary  and  the 
guests  who  appear  on  the  show.  Bill  Morrow, 
who  writes  scripts  for  the  The  Bing  Crosby 
Show,  is  also  supplying  the  spoken  word  for  its 
replacement.  It  is  to  Gary's  disadvantage  that 
Mr.  Morrow  is  still  writing  for  Bing.  Perhaps 
a  writer  cannot  change  his  style  but  in  order 
to  establish  himself  •  as  a  personality— not  a 
mimic — Gary  Crosby  would  probably  be  wise 
if  he  changed  his  writer. 


THE  WORLD  OF  MR.  SWEENEY 

Network:  NBC-TV 

Time:  Tues.-Fri.,  7:30-7:45  p.m. 

Origination:  New  York 

Star:  Charles  Ruggles 

Cast:  Glenn  Walken  and  Helen  Wagner 

Producer:  Sam  Schiff 

Director:  Alan  Neuman 

Writer:  Arthur  Stander 

Sponsor:  Offered  for  co-op  sponsorship 

Production  Costs:  $9,000-$10,000  per  week 


NBC-TV's  The  World  of  Mr.  Sweeney  is  in  the 
grand  tradition  of  radio  and  television  situation 
comedies.  The  recipe  calls  for  a  principal 
character  (Mrs.  Goldberg,  Mamma,  Maxie  the 
Taxi,  Mr.  Peepers,  et  al.)  and  a  setting.  The 
latter  can  be  a  family,  a  taxicab,  a  school,  an 
office  or  a  country  store.  The  country  store 
was  chosen  for  Mr.  Sweeney's  locale. 

Cicero  P.  Sweeney  is  the  "prop."  of  the 
Mapleton  (U.S.A.)  general  store.  Played  by 
the  ineffable  Charlie  Ruggles,  Mr.  Sweeney  is 
the  town  "character,"  who  is  friend,  judge,  fixer- 
upper,  philosopher  and  what-have-you  to  every- 
one in  the  mythical  community.  Title  and  sur- 
name to  the  contrary,  Mr.  Ruggles  gives  his 
character  a  stock  Yankee  quality,  at  least  in 
the  first  show  which  appeared  on  the  country's 
screens  last  Wednesday. 

Since  the  new  series  runs  for  only  15  minutes, 
Tuesdays  through  Fridays,  the  situation  in 
The  World  of — necessarily  is  limited.  The  net- 
work used  the  right  word  when  it  spoke  of  a 
"vignette." 


In  the  first  essay,  Mr.  Sweeney  helped  bring 
the  town's  social  leader  (distaff  department) 
down  to  more  humane  size — through  a  rather 
implausible  plot  contrivance.  Nevertheless, 
the  quarter-hour  gave  Mr.  Sweeney  time  to 
expound  New  England-edged  homilies  and  "hey 
rube"  witticisms. 

Mr.  Ruggles,  who  has  been  in  show  business 
for  48  years  (his  count),  hopes  that  The  World 
of — will  be  expanded  to  30  minutes.  Since  the 
15-minute  series  derives  from  his  once-a-week 
characterization  of  the  mellow  storekeeper  on 
the  Kate  Smith  Hour,  it  is  to  be  hoped  that  the 
half  hour  is  not  too  far  in  the  future.  With 
that  amount  of  time,  a  craftsman  like  Mr. 
Ruggles  could  really  sink  his  teeth  into  the  role. 

Promised  are  the  appearances  from  time  to 
time  of  seven-year-old  Glenn  Walken  as  Kip- 
pie,  Mr.  Sweeney's  grandson,  and  Helen 
Wagner,  as  the  boy's  mother. 
SELLING  AND  PROMOTING  RADIO  AND 
TELEVISION,  by  lacob  A.  Evans.  Pub- 
lished by  Printers'  Ink  Pub.  Co.,  205  E.  42d 
St.,  New  York.  $5.95. 
IN  SIMPLE  language,  with  explicit  detail  and 
many  pertinent  examples,  NBC's  director  of 
national  advertising  and  promotion  in  this  348- 
page  volume  has  spelled  out  exactly  what 
every  time  salesman  or  promotion  man  needs 
to  know  about  his  station,  his  market  and  his 
clients.  This  book  belongs  in  every  station 
library  as  a  textbook  for  the  beginner,  a  re- 
fresher course  for  the  veteran  and  a  handy 
reference  for  the  station's  management.  One 
of  broadcasting's  all-time  great  salesmen,  Niles 
Trammell,  former  NBC  president,  supplies  the 
foreword. 

DIRECTORY  OF  IOURNALISM  FILMS, 
compiled  by  Assn.  for  Education  in  Journal- 
ism. Iowa  State  College  Press,  Press  Bldg., 
Ames,  Iowa.  95  pp.  $1. 
THIS  paper-bound,  mimeographed  booklet  lists 
some  450  available  films  in  six  major  areas  of 
mass  communications,  and  is  intended  to  in- 
crease the  use  of  film  materials  in  journalism 
education  in  both  colleges  and  high  schools. 
The  film  listings  come  under  general  headings 
as  follows:  advertising  and  business  side  of 
journalism;  graphic  arts;  magazine  field;  news- 
paper field;  public  relations,  public  opinion  and 
propaganda;  radio  and  television,  and  miscel- 
laneous films.  Data  includes  titles,  description, 
size,  whether  color  or  sound,  time,  sponsor,  and 
cost,  if  any,  of  purchase  or  rental. 

FUNDAMENTALS  OF  TRANSISTORS,  by 
Leonard  M.  Krugman.  John  F.  Rider  Pub- 
lisher Inc.,  480  Canal  St.,  New  York.  160 
pp.  $2.70. 

THIS  book  is  designed  to  consolidate  in  prac- 
tical form  for  the  technician  and  amateur  all  the 
fundamentals  necessary  to  assure  a  complete 
understanding  of  basic  transistor  operation, 
performance  and  characteristics.  It  also  is 
intended  that  this  book  will  serve  the  initial 
needs  of  engineering  students  and  engineers 
who  are  confronted  with  transistors  for  the  first 
time. 

HOW  TO  LOCATE  AND  ELIMINATE  RA- 
DIO AND  TV  INTERFERENCE,  by  Fred 
D.  Rowe.    John  F.  Rider  Publisher  Inc., 
480  Canal  St.,  New  York.  128  pp.  $1.80. 
ALTHOUGH  interference  investigation  is  a 
specialized  field,  the  aim  of  this  book  is  to 
assist  the  service  technician  in  overcoming 
these  difficulties  by  supplying  him  with  the 
fundamental  reasons  why  they  occur.  Since 
the  basic  methods  of  locating  and  eliminating 
many  troubles  are  equally  applicable  to  both 
radio  and  tv,  no  fine  line  of  demarcation  is 
drawn  between  the  two,  except  in  special  cases. 


COVER 

NORTH 
CAROLINA'S 

RICH,  GROWING* 

"GOLDEN 
TRIANGLE" 


WITH 


WSJS 

TELEVISION 
CHANNEL 


*A  24  COUNTY 
MARKET  WITH 
A  POPULATION 

OF  1,303,700 

(Sales  Management  1954 
Survey  of  Buying  Power) 


Interconnected 
Television  Affiliate 


Broadcasting 


Telecasting 


National  Representative: 

The  Headleg-Reed  Company 

July  5,  1954  •    Page  15 


With  CBS  Radio 

Spot  Sales  assisting . . . 


With  our  help,  you  can  operate  with  a  sure  and 
steady  hand  in  thirteen  of  your  most  crucial  areas. 
We'll  provide  you  with  everything  you  need  to  come 
through  brilliantly . . . 

the  RIGHT  medium:  In  these  areas 
—thirteen  of  the  nation's  biggest  markets— you'll  find 
31%  more  radio  families  today  than  in  1947,  before 
television.  And  family  ownership  of  radios  has  in- 
creased 7 1  %  during  the  same  period.  And  radio  set 
sales  are  running  166%  higher  than  television  set 
sales.  Radio's  the  right  instrument  for  the  most  deli- 
cate—or the  toughest— operation! 

the  right  statiohs:  Our  thirteen 
stations  command  more  than  36%  of  the  nation's 
total  population ...  more  than  38%  of  the  nation's 
retail  sales.  And  each  station  delivers  the  biggest 
average  share  of  audience  in  its  area,  day  and  night, 
year  after  year  after  year!  In  radio,  the  stations  we 
represent  represent  radio  at  its  best! 

THE  RIGHT  REPRESENTATIVE: 

We're  an  outfit  of  88  full-time  radio  people,  includ- 
ing the  largest  research  and  promotion  departments 
in  the  spot  business,  so  that  our  account  executives 
can  give  you  all  the  answers  all  the  time . . .  can  pre- 
scribe the  right  availabilities  for  the  right  kind  of 
sales  results  in  every  one  of  the  thirteen  markets. 

Call  us  in  for  consultation  about  your  operation, 
won't  you?  Maybe  we  can  be  a  real  lifesaver. 

CBS  RADIO  SPOT  SALES 

Representing:  WCBS,  New  York-WBBM.  Chicago-KNX,  Los  Angeles 
WCAV,  Philadelphia-KCBS,  San  Francisco-KSL,  Salt  Lake  City 
WCCO,  Minneapolis-St.  Paul-WBT,  Charlotte-WMBR,  Jacksonville 
WEEI,  Boston-WRVA,  Richmond-WTOP,  Washington-KMOX.  St. 
Louis—Columbia  Pacific  Radio  Network  and  Bonneville  Radio  Network 


All  sources  on  request.] 


LOOKING 
AT.. .AND 
LOVlNGr 

KNOE'TV 

IN  3 
STATES 


Owners  of  140,500  sets  in  Ark- 
ansas, Louisiana  and  Mississippi 
consider  KNOE-TV  their  home 
station.  That's  clearly  indicated 
by  local  advertising  from  cities 
like  Shreveport,  El  Dorado, 
Vicksburg,  Natchez,  Alexandria, 
Minden,  Ferriday,  etc.  People 
in  our  area — and  there  are  1,- 
664,000  of  them — with  spend- 
able income  of  $1,591,352,000, 
look  to  us  for  their  public  serv- 
ice programs  and  announce- 
ments. Alexandria  police  called 
on  KNOE-TV  to  telecast  picture 
of  criminal  who  escaped  from 
their  jail.  We  were  chosen  by 
Cerebral  Palsy  for  their  telethon 
in  this  region  and  raised  over 
560,000  on  a  $40,000  quota, 
which  was  considered  an  ambi- 
tious goal  by  CP  officials.  Money 
came  in  from  as  far  away  as 
Marshall,  Texas,  Little  Rock, 
Arkansas  and  Jackson,  Miss. 
You  can  sell  this  rapidly  ex- 
panding 3-state  market  with 
KNOE-TV.  Call  us  or  H.  R. 
Television,  Inc. 


Represented 
Nationally  by 


H-R  TELEVISION,  INC. 


mom 

Channel  8 — Monroe,  La. 

CBS  —  NBC  —  ABC  —  DUMONT 
Paul  H.  Goldman,  V.P.  &  Gen'l  Mgr. 
A  JAMES  A.  NOE  STATION 


OPEN  MIKE 


'Ads,  Women  and  Boxtops' 

EDITOR: 

Your  series  "Ads,  Women  and  Boxtops"  by 
Duane  Jones  is  a  most  excellent  series. 

I  note  in  this  week's  Broadcasting  •  Tele- 
casting that  this  series  is  condensed  from  a 
forthcoming  book.  Will  you  be  kind  enough  to 
advise  me  the  title  and  availability  of  this  forth- 
coming book?  We  certainly  want  same  for  our 
library  .  .  . 

Lloyd  D.  Loers,  Tv  Sis.  Mgr. 
KGLO-AM-FM-TV  Mason 
City,  Iowa 

[EDITOR'S  NOTE:  Final  publishing  plans  are 
not  complete. 

Thomas  Doubted 

EDITOR: 

Someone  sent  me  the  clipping  of  the  Norman 
Thomas  letter  you  published  in  your  current 
issue  [June  21]  headed  "No  Knights  Needed." 
Since  I  am  the  "knight"  to  whom  Mr.  Thomas 
refers,  may  I  make  it  clear  that  my  original 
intention  was  not  to  debate  Mr.  Thomas  on  the 
merits — or  lack  of  them — of  Facts  Forum,  but 
to  question  him  on  his  rather  serious  allega- 
tions concerning  the  organization.  .  .  . 

I  know  nothing  about  H.  L.  Hunt  or  his 
motives — good  or  bad — in  sponsoring  Facts 
Forum.  But  I  believe  he  has  as  much  right  to 
go  into  the  tv  business  as  has  Henry  Ford  Jr. 
through  his  Ford  Foundation.  As  yet,  I  haven't 
noted  Mr.  Thomas  raising  any  objections  to 
Mr.  Ford's  activities.  Why? 

But  what  really  got  me  was  Mr.  Thomas 
pressuring  a  network  to  keep  Facts  Forum  off 
the  air — and  this  in  the  name  of  "cultural  free- 
dom." This  hardly  made  sense  to  me  since 
Mr.  Thomas'  most  recent  book  assails  pressures 
on  networks  when  pro-Communist  entertainers 
are  involved.  .  .  . 

Victor  Lasky 
New  York 

News  When  It  Is 

EDITOR: 

Your  editorial,  "Vicious  Horse  Play,"  in 
June  14  B«T  certainly  hit  the  nail  on  the  head 
in  more  ways  than  one.  I  am  happy  to  see 
you  take  up  the  fight  for  radio  stations  to  be 
able  to  broadcast  news  when  it  is  news  whether 
it's  a  horse  race  or  anything  else.  .  .  . 

Fred  M.  Wood,  Gen.  Mgr. 

WWBZ  Vineland,  N.  J. 

Round  and  Round  (Cont.) 

EDITOR: 

With  regard  to  the  "major"  record  companies 
recent  action  (the  change  to  45's  etc.),  it's  too 
bad  that  we  have  to  use  that  much  used  quota- 
tion "We  have  just  begun  to  fight." 

But,  fight,  we  will! 

Here  in  Texas,  and  I  hope  in  every  state,  a 
movement  is  underway  to  enlist  the  aid  and 
written  sentiments  of  every  broadcaster,  on 
these  issues.  Look  out  record  companies,  when 
every  state  association  gets  this  ball  rolling.  .  .  . 

Les  Eugene,  Sta.  Mgr. 

KTFS  Texarkana,  Tex. 

Left  Out 

EDITOR: 

We  note  the  story  on  page  62  of  the  June  28 
issue  in  which  recognition  is  given  the  suc- 
cessful "Dollar  Days"  staged  by  the  Charlotte 
(N.  C.)  Broadcasters  Assn.  and  the  Charlotte 
Merchants  Assn.  It  appears  that  WIST  was  ap- 
parently inadvertently  omitted  in  the  broad- 
casters' group  which  was  credited  with  the  proj- 
ect. I  hasten  to  point  out  that  WIST  was  very 
much  a  part  of  this  successful  project,  and  we 


are  most  pleased  with  the  successful  promotion 
our  media  had  on  this  occasion.  .  .  . 

W.  Frank  Harden.  Mng.  Dr. 

WIST  Charlotte,  N.  C. 

Fun  for  Fellowship 

EDITOR: 

In  the  June  28,  1954  issue  of  Broadcasting  • 
Telecasting,  page  98,  there  appeared  a  car- 
toon by  G.  C.  Troop  which  we  would  like  to 
include  in  copy  for  a  future  issue  of  our  pub- 
lication, "Visual  Education  Fellowship  News- 
letter." .  .  . 

June  Kushino,  Administrative 

Sec'y 

Dept.  of  Audio-Visual  &  Radio 
Education 

National  Council  of  the 
Churches  of  Christ 
Chicago. 

[EDITOR'S  NOTE:  Permission  granted.] 

Capital  "J",  All  the  Way 
EDITOR: 

On  May  31,  1954,  there  appeared  an  article 
in  your  magazine  .  .  .  (and)  reference  was  made 
to  Technicolor  .  .  .  But  we  note  that  on  one 
instance  the  word  Technicolor  was  used  with 
a  small  "t"  whereas  the  words  Ansco.  Kodo- 
chrome  and  Kodak  were  used  with  initial  capi- 
tal letters  in  all  places  as  befits  their  proper 
usuage  as  proper  nouns. 

.  .  .We  wish  ...  to  call  this  to  your  atten- 
tion and  to  be  diligent  in  protecting  our  regis- 
tered trade-mark  Technicolor. 

Volney  F.  Morin,  Resident 

Counsel 
Technicolor  Motion  Picture 
Corp. 


Freak  Tv  Signals  Are  Back 

THAT  old  midsummer  madness — freak  tele- 
vision reception — is  back  with  us  again,  as 
correspondence  at  B*T  revealed  last  week. 

At  least  three  television  stations  were 
pleased  to  acknowledge  distant  viewers — 
some  of  them  thousands  of  miles  away. 

CJON  St.  John's,  Nfld.,  reported  receiving 
a  portion  of  the  Army-McCarthy  hearings 
from  WSYR-TV  Syracuse,  N.  Y.,  on  the 
17-inch  Marconi  tv  set  at  its  studios. 

WABC-TV  New  York,  key  ABC-TV  sta- 
tion, said  its  signal  was  picked  up  400  miles 
away. 

WCCO-TV  Minneapolis-St.  Paul  said  it 
had  so  many  reports  of  reception  from  dis- 
tant points  that  it  is  saving  up  a  collection  of 
cards  and  letters  from  distant  viewers.  These 
distant  postmarks  now  number  22. 

One  WCCO-TV  viewer  was  a  man  aboard 
a  ship  off  the  eastern  coast  of  the  U.  S.,  who 
watched  a  basketball  game  from  "thousands 
of  miles  away";  other  messages  were  re- 
ceived from  Florida,  Pennsylvania,  Texas, 
Alberta  (Canada),  Flordia,  Georgia,  Mis- 
sissippi and  Louisiana. 

WABC-TV's  and  WCCO-TVs  explana- 
tions of  the  phenomena  differ  somewhat. 
WCCO-AM-TV  Engineering  Director  John 
M.  Sherman  says  it's  the  troposphere  acting 
up,  caused  by  mysterious  spots  on  the  sun 
which  create  layers  of  gaseous  substances 
in  the  troposphere  to  act  as  a  giant  reflector 
to  a  radio  or  tv  signal. 

ABC  Engineering  Vice  President  Frank 
Marx  calls  it  abnormal  temperature  inver- 
sion, resulting  from  a  cold  front  moving  in 
rapidly  over  a  warm  front. 


Page  18    •    July  5,  1954 


Broadcasting   •  Telecasting 


WORLD'S  TALLEST 
MAN-MADE  STRUCTURE! 

KWTV 

OKLAHOMA'S  NO.  1  TV  STATION! 


NO.  1  IN  HEIGHT—i  572-foot  tower,  tallest  in  the  world! 
NO.  1  IN  POWER_3 16,000  watts! 
NO.  1  IN  COVERAGE__wj||  bring  viewing  to  Oklahoma 
areas  never  before  served  by  television! 

The  first  35  feet  of  KWTV's  massive  tower  (at  left)  swings  into  place. 
This  section  weighs  64,000  pounds.  In  the  other  picture  workmen 
set  the  solid  steel  cap  on  a  cluster  of  21  porcelain  insulators.  The 
insulators  are  four  inches  in  diameter. 

NOW  is  the  time  to  start  your  (sales)  building  with  KWTV.  Ask  us 
for  the  complete  story! 


EDGAR  T.  BELL,  Executive  Vice  Pres 
FRED  L.  VANCE,  Sales  Manager 


^  OKLAHOMA  CITY; 


AFFILIATED  MANAGEMENT  KOMA  CBS 


REPRESENTED  BY  AVERY-KNODEL,  INC. 


Broadcasting 


Telecasting 


July  5,  1954    •    Page  19 


even  HAMILTON  watches 


WHEN 


IT  takes  two  to  make  a  duel, 
but  better  a  bullet  in  the  back 
than  miss  a  single  moment  of 
the  fun  on  Channel  8. 


The  eyes  of  Hamilton  are  on 
the  target  that  really  matters 
.  .  .  WHEN-TV,  where  top 
score  is  perfect  pleasure  and 
everyone  gets  top  score. 

Hamilton  is  only  one  of 
the  250  upstate  New  York 
communities  that  happily 
shoot  the  works  on  WHEN-TV 
advertised  products.  And 
every  day,  every  night  the 
target-wise  Hamiltonians  fix 
their  sights  again  on  Chan- 
nel 8. 

Want  to  draw  a  bead  on 
a  covey  of  prospective  cus- 
tomers .  .  .  and  bag  some 
top  sales  for  your  product? 


SEE  YOUR  NEAREST  KATZ  AGENCY 


our  respects 


to  KIERAN  THOMAS  MURPHY 


CHANNEL  8 

SYRACUSE,  N.Y. 


DETERMINATION  to  succeed  is  the  backbone 
of  Kieran  Thomas  Murphy's  story. 

Growing  up  on  the  sidewalks  of  the  Bronx, 
young  Kieran  learned  the  value  of  a  dollar  the 
hard  way  when  in  his  teens  both  parents  died, 
leaving  eight  Murphy  children. 

At  this  stage  of  life  Kieran  Murphy  had  to 
think  quickly.  He  shouldered  his  responsibilities 
— quit  school  and  took  the  first  job  he  could 
find.  It  was  these  early  experiences  with  the  art 
of  making-do  with  what  little  you  have  that 
started  Mr.  Murphy  on  the  ambitious  climb  to 
his  present  position  as  vice  president  and  treas- 
urer of  the  Crosley  Broadcasting  Corp. 

He  began  as  office  boy  with  King  Features. 
Running  messages,  going  for  coffee  and  assisting 
the  bookkeeper  seemed  to  him  to  be  menial 
tasks.  The  necessity  of  completing  his  formal 
education  seemed  apparent. 

Determined  to  get  ahead,  he  enrolled  in  night 
school  to  complete  his  high  school  requirements. 
Then  he  entered  Pace  College,  majoring  in 
accountancy,  and  graduated  after  eight  years  of 
evening  classes. 

From  there  his  career  started  to  take  shape. 
He  left  King  Features  and  joined  the  fledgling 
Hearst  Radio  Inc.  where  he  was  soon  promoted 
to  a  position  with  Hearst  Enterprises  Inc.  The 
next  step  up  was  as  assistant  chief  accountant 
for  Hearst  Enterprises,  a  job  that  encompassed 
the  management  side  of  newspapers,  magazines, 
radio  stations  and  other  properties  reaching 
across  the  country. 

At  the  age  of  28,  in  1943,  Mr.  Murphy  was 
made  business  manager  of  the  Hearst-owned 
WINS  New  York.  Three  years  later,  when 
Crosley  purchased  WINS,  Mr.  Murphy  stayed 
with  the  station  and  began  his  career  with 
Crosley. 

In  1949,  he  was  appointed  manager  and  con- 
troller of  WINS.  Under  his  direction  the  sta- 
tion hit  its  top  level  for  net  profits. 

To  Headquarters 

Mr.  Murphy's  career  began  to  mushroom. 
Because  of  his  skill  with  corporate  finances  he 
was  transferred  about  a  year  later  to  Crosley 
Broadcasting  Corp.'s  headquarters  in  Cincin- 
nati as  comptroller.  In  1951,  at  the  age  of  36, 
Mr.  Murphy  was  elected  a  vice  president  and' 
named  treasurer  of  the  firm. 

His  activities  as  head  of  all  the  accounting 
departments  of  the  multi-million  dollar  organi- 
zation keep  him  constantly  on  the  move.  As 
part  of  the  weekly  work  diet  he  keeps  a 
watchful  eye  on  income  and  expenditures  of 
WLW  Cincinnati  and  the  four  Crosley  tele- 
vision   outlets:     WLWT    (TV)  Cincinnati, 


WLWD  (TV)  Dayton,  WLWC  (TV)  Colum- 
bus and  WLWA  (TV)  Atlanta.  He  also  is 
charged  with  inter-company  industrial  relations 
and  the  acquisition  and  sale  of  Crosley  prop- 
erties. 

During  the  week,  he  is  as  much  at  home 
on  an  airliner  flying  to  New  York,  Atlanta, 
Chicago  or  some  other  city,  as  he  is  in  his  office. 

Business  from  Sickbed 

It's  a  difficult  task  to  keep  the  stocky,  broad- 
shouldered  Mr.  Murphy  out  of  things.  A  short 
while  ago  he  was  ordered  hospitalized  for  a  rest. 
The  doctor  turned  a  deaf  ear  to  his  many  pleas 
to  get  back  to  work.  Finally,  after  adamant  re- 
quests, the  doctor  agreed  to  have  a  telephone 
installed  in  the  room  so  that  Mr.  Murphy 
"might  talk  to  his  friends."  Once  the  phone  was 
connected  Mr.  Murphy  was  negotiating  the  final 
details  of  Crosley's  recent  sale  of  WINS. 

In  addition  to  all  this,  Mr.  Murphy  works 
directly  with  the  U.  S.  government  each  year 
on  the  cost  of  operating  the  Crosley-built  Voice 
of  America  transmitters  located  at  Bethany, 
Ohio,  about  30  miles  north  of  Cincinnati.  Each 
transmitter  has  a  power  of  200  kw. 

Mr.  Murphy's  present  plans  for  improving 
the  financial  functioning  of  Crosley  are  many. 
He  is  in  the  midst  of  reorganizing  a  number  of 
corporate  divisions  and  is  eyeing  new  ways 
of  speeding  up  the  processing  of  financial  re- 
ports and  new  methods  to  effect  a  closer  finan- 
cial liaison  between  and  firm's  varied  enterprises. 

In  his  office,  amidst  ledgers,  tax  books  and 
corporate  reports,  Mr.  Murphy  has  a  table  set 
aside  for  four  pictures — those  of  his  sons, 
Kieran  Jr.,  11.  and  Peter,  8,  his  wife,  Anne, 
and  his  cousin,  comedian  Dennis  Day.  The 
Murphys  are  a  singing  Irish  family  and  St. 
Patrick's  Day  finds  their  home  full  of  music 
with  the  County  Cork  flavor. 

Mr.  Murphy,  who  is  also  known  as  K.  T., 
Kieran  or  just  Murph,  is  fond  of  trout  and 
deep  sea  fishing  and  bowling,  and,  when  peace 
and  quiet  are  available,  reading — either  news, 
business  magazines  or  historical  novels.  At 
present  he  is  taking  some  extra  time  to  set 
his  new  home  in  order.  It's  on  the  western  ap- 
proach to  Cincinnati  and  has  plenty  of  ground 
for  Mr.  Murphy  to  toy  with  when  his  busy 
schedule  permits. 


Page  20    »    July  5,  1954 


Broadcasting    •  Telecasting 


Higher  Tower,  f  Higher  Power 


Tower 
Power 
Households 
Farm  Households 
Tv  Homes 
Retail  Sales 
Farm  Income 
Food  Store  Sales 
Drug  Store  Sales 
Counties  Covered 


For  topnotch  national  and  local 
programming,  topnotch  facilities, 
topnotch  signal  and  a  topnotch  market, 

see  WFBM-TV. 

*  Data,  based  on  Nov.  Nielsen, 
compares  new  coverage  area 
with  coverage  prior  to 
po  wer-tower  increase. 


add  12,000  sq.  mile 
coverage  area 


UP  Now  1019  feet 

UP  Now  100,000  watts 

UP  76.1%* 

UP  147.3% 

UP  59.5% 

UP  71.8% 

UP  141.1% 

UP  74.3% 

UP  20.3% 

UP  122.2% 


WFBM-TV 

Indianapolis  •  CBS 

Represented  Nationally  by  the  Katz  Agency 
Affiliated  with  WEOA,  Evansville;  WFDF,  Flint;  WOOD  AM  &  TV,  Grand  Rapids 


1_X 


! — -J--  .  1__ 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  21 


HtLL,YS5/ 


Passing  lures  doiTt  take  away  our  listeners.  We  stack 
up  .  .  .  for  we  carry  the  20  top-rated  programs,  day 
and  night.  And  for  faithful  listening,  WHYS  has 
lasting  appeal  —  a  greater  tune-in  than  all  other  local 
stations  combined! 


CBS  for  CENTRAL  OHIO 


ASK 

JOHN  BLAIR 


radio 

COLUMBUS,  OHIO 


EDWIN  REYNOLDS 

on  all  accounts 

EDWIN  (RED)  REYNOLDS,  director  of  radio 
and  television  for  Fletcher  D.  Richards  Inc., 
New  York,  is  one  of  the  most  talented  promo- 
tion executives  in  the  country.  Moreover — -as 
one  agency  man  who  has  known  him  for  18 
years  put  it — "When  they  start  passing  out 
honors  for  nice  guys  in  the  industry,  there'd  be 
no  way  in  the  world  of  keeping  Red  Reynolds 
off  the  first  team." 

Actually.  Mr.  Reynolds  has  another  and 
earlier  claim  to  Ail-American  distinction — as 
oarsman  on  a  championship  Princeton  crew  of 
the  late  '20s.  An  alumnus  of  the  class  of  '29, 
he  was  also  a  member  of  the  famed  Triangle 
Club  there  in  the  era  that  produced  Josh  Logan, 
Henry  Fonda  and  James  Stewart,  fellow  grads. 

Bucking  the  business  world  in  the  first  year 
of  the  depression,  Mr.  Reynolds  started  out  as 
an  investment  adviser,  the  first  of  a  series  of 
depression  jobs  that  led  him  eventually  to  his 
destined  field  of  promotion.  As  far  back  as 
1931  he  saw  the  potential  of  frozen  foods  and 
initiated  the  first  successful  promotion  of  the 
infant  Birdseye  Food  Co.,  introducing  its 
products  on  menus  of  leading  restaurants. 

In  1932  he  joined  R.  H.  Macy's  department 
store,  where  one  of  his  duties  was  to  write  a 
show  each  Friday  for  Macy's  on  WOR.  That 
was  his  introduction  into  radio.  When  the 
station  moved  from  Newark  to  New  York  the 
officials  there  invited  him  to  join  the  station 
as  promotion  manager.  He  accepted  and  re- 
mained with  WOR  in  that  capacity  until  1936 
when  he  accepted  an  offer  from  CBS  to  serve  as 
copy  chief  under  Vic  Ratner,  then  head  of 
promotion.  Soon  after  that  he  was  appointed 
manager  of  all  CBS  owned  and  operated 
station  promotion.  He  stayed  with  the  net- 
work for  15  years,  leaving  in  1950  to  join  the 
National  Collegiate  Athletic  Assn.  in  Chicago, 
as  its  television  director. 

He  remained  with  NCAA  for  six  months  and 
then  accepted  a  bid  from  the  Richards  agency 
to  function  as  program  director  in  charge  of 
the  Royal  Showcase. 

Among  the  accounts  that  he  supervises  in 
radio  and  television  are  U.  S.  Rubber  (partici- 
pations on  NBC-TV  Today,  live  tv  spot  cam- 
paign in  85  cities),  Avoset  Mfg.,  Qwip  (CBS- 
TV  Morning  Show),  Eastern  Airlines  (91-sta- 
tion  radio  spot  schedule)  and  American  Ma- 
chine Foundry  (participation  on  CBS-TV  Omni- 
bus last  year). 

Mr.  Reynolds  has  been  married  for  the  past 
18  years  to  the  former  Charlotte  Fairchild. 
They  live  in  a  Manhattan  apartment. 

Mr.  Reynolds  lists  photography,  the  theatre 
and  the  Brooklyn  Dodgers  among  his  hobbies. 


Page  22    •    July  5,  1954 


Broadcasting    •  Telecasting 


G<we/uiXf&  to-  McUoU  the  ManJzet 

Represented  Nationally  by  CBS  Radio  and  Television  Spot  Sales 


WBT-UJBTV 


CHARLOTTE,   N.  C. 


The  Radio-TV  Services 
of  ihe  Jefferson  Standard 
Life  Insurance  Company 


The  signs  of  Charlotte  are  signs  of  a  market 
bigger  by  far  than  city  population  indicates. 
Take  air  traffic,  for  example: 

in  air  passengers  per  thousand  population,  Charlotte 
ranks  fourth  in  the  nation,  surpassed  only  by  Miami,  Dallas 
and  Atlanta — surpassing  such  air  travel  centers  as 
Washington,  Kansas  City  and  San  Francisco-Oakland. 

Charlotte's  bulging,  pre:war  air  terminal  gives  way 
to  a  plush,  new  $1,500,000  terminal  building  due  for 
dedication  this  spring. 

Such  busy-ness  cannot  be  accounted  for  alone  by  the  fact 
that  there  is  no  rival  commercial  airport  for  60  miles 
in  any  direction  but  only  by  the  additional  fact  that 
this  60-mile  area  is  densely  populated  with  prosperous 
people  who  depend  upon  Charlotte  for  air  travel 
and  myriad  other  services,  including  — 

—  Radio  and  television.  Charlotte's  great  area  stations, 
WBT  and  WBTV  unite  hundreds  of  populous  textile 
communities  into  one  integrated  market  ranking 
in  the  first  25  markets  of  the  nation. 


WHICH  WAY  IN? 


How  to  make  the  most  memorable  impression 
on  the  human  mind  is  the  subject  of  a  now 
classic  debate  among  the  advocates  of  mass 
advertising  media. 

It  started  with  the  advent  of  radio  and  the 
thesis  that  the  living  voice  best  moved  men 
to  action  because  it  could  tell  your  story  with 
human  persuasiveness,  give  it  the  precise 
emphasis  your  message  required,  and  make 
every  line  a  headline. 

The  partisans  of  the  printed  page  have  cited 
arguments  as  old  as  Confucius  and  held  that 
in  addition  to  the  authority  of  the  printed 
word,  the  use  of  pictures  could  arrest,  clarify, 
evoke  a  mood  and  a  desire  to  buy  that  the 
spoken  word  alone  could  never  achieve. 

Since  the  appearance  of  television,  the  debate 
seems  somewhat  academic.  We'd  like  to 
participate  in  it,  but  nobody  wants  to  listen. 
For  we've  never  found  anyone  who  doubted 
television's  impact . . .  even  before  it  began. 

It  was  obvious  at  once  that  television  makes 
the  strongest  impression.  But  it  was  not  so 
certain  to  make  it  with  comparable  economy. 

Yet  television  already  wins  larger  audiences 
than  any  other  mass  medium.  And  it  already 
reaches  more  people  per  dollar  than  printed 
media.  To  deliver  the  same  total  circulation 
today,  television  costs  half  as  much  as  a 
group  of  magazines  and  a  quarter  as  much 
as  a  group  of  newspapers. 

And  in  all  television,  the  network  with  the 
lowest  cost  per  thousand  is  CBS  Television 
—  20%  lower  than  the  second  network. 

Advertisers,  convinced  that  the  eye  and  ear 
work  best  together,  seem  to  have  settled  the 
debate  with  some  finality.  In  the  first  four 
months  of  1954,  they  made  a  greater  investment 
in  the  facilities  of  CBS  Television  than  in  any 
broadcasting  network  or  national  magazine. 


CBS  TELEVISION 


r 


i 


"Bui  is  (his  one 

REALLY  complete?" 

If  you  want  to  be  100%  "thorough"  in  covering  Kentucky  with 
radio,  more  power  to  you — and  you'll  need  plenty! 

On  the  other  hand,  if  you  want  to  reach  51.3%  of  the  State's 
total  purchasing  power,  at  minimum  cost,  you  can  do  it 
with  just  one  station!  5000-watt  WAVE  delivers  the  big 
Louisville  Trading  Area  intact — covers  it,  plus  a  quarter-billion 
dollar  chunk  of  Southern  Indiana,  thoroughly,  and  without 
waste  circulation.  To  get  the  remaining  48.7%  of  the  State's 
income,  you  need  many  of  Kentucky's  47  other  radio  stations. 

Check  NBC  Spot  Sales  for  full  details! 


5000  WATTS 

NBC  AFFILIATE 


WAVE 

LOUISVILLE 


NBC  Spot  Sales,  Exclusive  National  Representatives 


IN  PUBLIC  INTEREST 


'Highway  Cavalcade  1954' 

WTTM  Trenton,  N.  J.,  has  launched  its  High- 
way Cavalcade  1954,  a  public  service  safety 
program.  The  campaign,  which  lasts  to  Labor 
Day,  each  weekend  features  36  hours'  contin- 
uous programming  of  music,  news,  sports,  traf- 
fic bulletins  and  highway  detour  details.  In 
addition  five  quarter-hour  broadcasts  are  aired 
each  week  on  various  aspects  of  safety.  The 
program,  which  began  in  1951,  has  won  two 
public  interest  awards  from  the  National  Safety 
Council. 

Wichita  Marathon 

A  WICHITA  broadcast  marathon  brought  in 
more  than  $62,000  for  the  Cerebral  Palsy  Fund 
campaign  last  month.  Facilities  of  KEDD  (TV) 
Wichita  were  offered  by  lohn  North,  general 
manager,  with  KAKE,  KANS,  KFBI  and 
KWBB  taking  part.  The  16Vi-hour  marathon 
was  aired  from  the  Arcadia  Theatre. 

Patriotic  Contest 

WOR-AM-FM-TV  New  York  has  launched  a 
public  service  campaign  to  elicit  audience  re- 
sponse on  the  subject  "Why  I  Have  Faith  in 
the  Future  of  America."  Listeners  and  viewers 
have  been  asked  to  enter  a  50- word  letter- 
writing  contest  designed  to  dramatize  the  Ad- 
vertising Council  campaign  on  "Economic  Facts 
of  Life,"  part  of  a  continuing  project  on  "The 
Future  of  America." 

WFDF  Airs  Cancer  Data 

CANCER  from  the  specialists'  point  of  view 
recently  was  brought  to  listeners  of  WFDF 
Flint,  Mich.,  when  the  station  recorded  a  panel 
discussion  of  five  nationally  prominent  cancer 
specialists  taking  part  in  the  .ninth  annual  Can- 
cer Day  program  at  Flint's  Hurley  Hospital 
and  broadcast  the  discussion  the  evening  of  the 
same  day.  A  special  talk  on  Cancer  Research 
was  prepared  for  the  program  by  Dr.  Leonard 
A.  Sheele,  surgeon  general  of  the  U.  S.  Public 
Health  Service. 

WJBF-TV  Aids  ACS  Fund 

FORMER  victims  of  cancer  made  two-min- 
ute television  appearances  in  a  two-day  satura- 
tion campaign  by  WIBF-TV  Augusta,  Ga.,  as 
part  of  the  Cancer  Crusade  fund  appeal.  Work- 
ing in  cooperation  with  the  American  Cancer 
Society  and  the  local  Richmond  County  Medi- 
cal Society,  WIBF-TV  presented  case  histories 
of  one-time  patients,  crediting  cures  to  re- 
search made  possible  by  contributions  to  ACS. 
As  a  result,  a  marked  gain  in  donations  over 
former  campaigns  was  reported. 

WOW-AM-TV  Palsy  Telethon 

AN  ESTIMATED  $135,000  for  cerebral  palsy 
victims  of  eastern  Nebraska  and  southwestern 
Iowa  was  brought  in  by  a  16-hour  telethon  car- 
ried by  WOW-AM-TV  Omaha,  Neb.,  according 
to  lohn  Dickman,  national  telethon  chairman 
for  United  Cerebral  Palsy  Assn.,  and  Mrs.  Ben 
Cowdery,  president  of  the  Omaha  chapter. 
Dragnet  star  Ben  Alexander  and  radio-tv  actress 
Toni  Gilman  co-emceed  the  program. 

KYW  Helps  Ease  Traffic 

KYW  Philadelphia's  Open  Road  U.S.A.,  series 
of  weekend  programs  to  aid  motorists,  received 
commendation  from  L.  Ralph  Phillips,  super- 
intendent of  Valley  Forge  Park,  for  airing  traffic 
conditions  throughout  the  area  over  the  spring 
weekends.  KYW  news  department  kept  in 
touch  with  Pennsylvania  police  and  Valley 
Forge  Park  police  for  reports  on  crowded  roads 
and  highway  conditions  with  suggestions  of 
alternate  routes  to  and  from  park  grounds. 


Page  26 


July  5,  1954 


Broadcasting 


Telecasting 


,655  VAN  NESS  A 


VEN 


March  29,  1951* 


LIFORNIA  •  P 


RosPtcT  6-5100 


Bear  «r.  Haist:  vQU  toow  how  n'^fef  that  we  have 

television  transraxT>  ing  hours  t> 

The  «. - ^        r-£c»=snSM  ^ 
Vpderal  Communications       oo0-watts,  xna 

Into  She  dummi [^f  ^/capability  fc  000 

Stter  has  excess  po  .T^. 1» 

hours  in  the  Prereduction  xn  their       7  ,000  hours  |  n 
^tion  and  knowing  our  P  ^  sincerely, 


STATIONS  RELY  ON  IT! 


35  KW*  LOW  CHANNEL 

TV  AMPLIFIER 


COMPARE  THESE  FEATURES  ...  YOU'LL  BUY 
GENERAL  ELECTRIC  HIGH  POWER,  TOO! 

•  EXTRA  LONG  tube  LIFE.  Operating  and  maintenance  expense 
greatly  reduced. 

•  BUILT-IN  RF  SWEEP  simplifies  alignment. 

•  PICTURE  QUALITY  MAINTAINED  AT  ANY  POWER  FROM  35  KW 
DOWN  TO  15  KW.  Get  bonus  tube  life.  When  you  can  use  it 
...higher  power  is  at  your  fingertips. 

•  POWER  GAIN  OF  7.  Full  power  output  from  any  5  KW  driver. 

•  SINGLE-TUBE  AMPLIFIER.  Highest  circuit  reliability. 

•  TUNEABLE  TO  ALL  LOW  CHANNELS. 

•  SIMPLIFIED  INSTALLATION. 


"Progress  /s  Our  Most  Important  Product 

GENERAL  A  ELECTRIC 


BROADCAST  EQUIPMENT  SECTION,  SYRACUSE,  NEW  YORK 


J 


Record-Breaking  Ratings ! 


iiiiiiiiiiiiiiiiiiii^iii^i^ii^iimvijmnpni 

SPOSSOR-TELEPILSE  ratings  of  top  spot  film  shows 

Chart  covers  half-hour  syndicated  film  programs     specially  mads  for  t* 

Rank 

Top  7  0  shows  in  10  or  more  markets 
Period  1-7  April  1954 

Average 
Rating 

22  MARKETS  SURVEYED 

1 

I  Led  Three  Lives*  ™  <■» 

25.7 

N.Y.,  L.A.,  Boston,  Chi.,  Mpls.,  Seattle,  St.  L, 
Wash.,  Atlanta,  Bait.,  Buffalo,  Cine,  Cleve., 
Columbus,  Dayton,  Detroit,  Milw'kee,  Phila., 
_S.  Fran.,  Birm._,  Charlotte,  New  O. 

-FACTS  AND  FIGURES 


BROADCASTING 
TELECASTING 


April  12,  1954 

ZIV's  THREE  LIVES  TOPS 
FILM  VIDEODEX 


Record-Breaking  Renewals!  It's  terrific!  Stations 

and  sponsors  rushing  to  renew  months  before  expira- 
tion date.  Renewed  for  second  year  by:  PHILLIPS 
PETROLEUM  COMPANY  in  23  markets;  COORS  BEER  in 
8  markets;  WIEDEMANN'S  in  3  markets;  FALLS  CITY  in 
Huntington;  IDEAL  LAUNDRY  in  Fort  Smith;  ECKERD'S 
DRUGS,  INC.  in  Charlotte;  KCBD-TV,  Lubbock,  Texas; 
WNAC-TV,  Boston;  KTNT-TV,  Tacoma;  KRON-TV,  San 
Francisco;  GOLDEN  STATE  CO.,  LTD.,  in  8  markets. 


CONSISTENTLY  AT  THE  TOP  LOCALLY 

Buffalo,      53.0  New  Orleans,  58.0 

TetepuUe  T»lcpul$« 

Charlotte,     59.3  Milwaukee,  47.0 

Telepulse  Tetepuiso 

Cincinnati,    47.7  Salt  Lake  City,  39.6 

ARB  ARB 

Houston,      36.0  St.  Louis,  44.3 

T«lepvi$«  T»l«pu!«s 


Record-Breaking  Results!  Sponsors,  agencies  and 

stations  speak  for  us  in  these  quotes  from  typical  un- 
solicited letters. 

F.  L.  Rice,  Manager,  Advertising  Department 
PHILLIPS  PETROLEUM  COMPANY 

"Our  average  rating  over  23  TV  stations  used  has  steadily  in- 
creased.  With  I  LED  3  LIVES  we  are  getting  more  than  our  share 
of  the  viewing  audience  in  tough,  multi-station  markets." 
Carl  L.  Nelson,  Advertising  Manager 
GOLDEN  STATE  COMPANY,  LTD.,  California 

"Every  day  we  receive  enthusiastic  reports  from  our  sales  staff,  from 
letters,  comments  from  market  owners,  customers  or  people  who 
have  switched  to  Go/den  State  products  because  of  the  show." 


I 


don't UP(CK  BLIND 


IN  SHREVEPORT! 


LOOK  AT  KWKH'S  HOOPERS! 


JAN. -FEB.,  1954  — SHARE  OF  AUDIENCE 


KWKH  is  a  50,000-watt  station  — 
reaches  out  far,  far  beyond  Metro- 
politan Shreveport.  Even  so,  look 
how  the  hometown  people  like  us, 
as  proved  by  Hooper! 


TIME 

KWKH 

STATION  B 

STATION  C 

STATION  D 

STATION  E 

MON.  thru  FRI. 
8:00  A.M.  -  12:00  Noon 

38.1 

19.5 

6.2 

16.0 

19.5 

MON.  thru  FRI. 
12:00  Noon  -  6:00  P.M. 

44.3 

21.2 

9.2 

6.1 

19.4 

SUN.  thru  SAT.  EVE. 
6:00  P.M.  -  10:30  P.M. 

54.6 

11.2 

8.5 

24.0 

look  at  KWKH'S  SAMS  AREA! 

KWKH  reaches  22.3%  more  people,  daytime,  than  all  other 
Shreveport  stations,  combined!  Cost-per-thousand  listeners, 
however,  is  far,  far  less  than  any  other  station  in  the  area. 

Ask  The  Branham  Co.  for  detailed  data! 

50,000  Watts    •    CBS  Radio 

The  Branham  Co.,  Representatives 
Henry  Clay,  General  Manager 
Fred  Watkins,  Commercial  Manager 


LOUISIANA 


BROADCASTING 
TELECASTING 

July  5,  1954  Vol.  47,  No.  1 


NARTB,  TVAB  FACTIONS  MERGE 
FOR  ALL-INDUSTRY  FALL  PUSH 

Speed  is  the  word  as  merger  developments  nip  a  potential  video 
industry  feud  in  the  bud,  with  both  NARTB  and  TvAB  agreeing  on 
a  bureau  to  begin  early  promotion  of  tv.  Both  sides  give  ground, 
NARTB  in  sanctioning  formation  of  the  bureau  outside  its  fold,  and 
TvAB  in  conceding  membership  to  networks. 


TELEVISION  will  enter  the  advertising  marts 
this  autumn  with  its  own  all-industry  promotion 
bureau  following  a  series  of  fast  merger  de- 
velopments that  stopped  a  potential  intra-tv 
feud. 

National  spot,  network,  regional  and  local  tv 
will  jointly  face  other  media  in  the  battle  for  ad- 
vertising dollars,  backed  by  a  sales  project  that 
developed  last  week  when  NARTB  and  Tele- 
vision Advertising  Bureau  (TvAB)  agreed  to 
combine  their  separately  conceived  plans  [B«T. 
June  28]. 

The  merged  tv  bureau  will  be  new  and  limited 
in  scope  during  early  weeks  but  it's  conceived 
by  its  sponsors  as  a  competitive  weapon  that 
will  match  the  million-dollar  Bureau  of  Ad- 
vertising maintained  by  newspapers  and  similar 
media  enterprises. 

Action  came  quickly  last  week  as  NARTB 
and  TvAB  blended  their  separate  projects. 
Final  decision  to  solve  the  matter  peacefully 
was  reached  Wednesday  when  the  groups  agreed 
at  a  Washington  meeting  to  pool  their  resources. 

Within  hours  a  new  committee  was  formed, 
representing  all  industry  facets.  It  will  report 
by  mid-August  with  final  details  of  an  autono- 
mous agency  that  will  be  independently  financed 
and  operated. 

Speed  Emphasized 

Speed  will  be  emphasized  in  an  effort  to  pro- 
duce sales  material  answering  the  claim  of 
newspapers  that  they  are  the  basic  advertising 
medium.  It  appeared  obvious,  however,  that 
many  months  will  be  required  before  the  tv 
bureau  can  reach  the  effectiveness  of  the  news- 
papers' bureau,  or  of  radio's  Broadcast  Adver- 
tising Bureau. 

The  new  bureau  will  be  completely  inde- 
pendent of  another  project — the  NARTB  tele- 
vision audience  and  circulation  bureau,  also  in 
an  embryo  stage.  NARTB  has  been  working 
on  its  circulation  measurement  idea  as  well  as 
a  sales  promotion  bureau  since  late  in  1952, 
with  both  designed  to  be  independent  units  out- 
side the  NARTB  fold. 

The  merger  ended  a  two-month  period 
marked  by  swift  formation  of  TvAB  as  NARTB 
looked  on  with  growing  concern  while  continu- 
ing work  on  long-range  plans  to  set  up  a  sales 
bureau  and  then  turn  it  loose  to  operate  as  an 
independent  corporation  along  the  lines  of  BAB. 

Enthusiastic  comments  greeted  the  merger 
from  both  sides.  NARTB  officials  didn't  want 
to  be  quoted,  but  they  indicated  the  way  was 
clear  to  set  up  a  bureau  that  would  truly  rep- 
resent networks  and  stations.  They  attained 
several  key  points,  including  network  participa- 


tion, but  gave  up  the  privilege  of  first  organiz- 
ing the  bureau  inside  the  association. 

Richard  A.  Moore,  KTTV  (TV)  Los  Angeles, 
acting  chairman  of  TvAB,  called  Wednesday 
"a  great  day  in  television  history."  L.  H. 
Rogers,  WSAZ-TV  Huntington,  W.  Va.,  who  in- 
troduced a  merger  resolution  a  few  minutes 
after  TvAB's  executive  committees  met  in  New 
York  Tuesday,  said  the  accord  is  "wonderful." 

TvAB  organizers,  convinced  that  the  need  for 
speed  in  setting  up  the  bureau  was  imperative, 
felt  its  two-month  campaign  had  served  to  in- 
still the  need  for  fast  action  in  the  minds  of  the 
NARTB  Tv  Board,  which  just  a  week  before 
had  shrugged  off  the  TvAB  project  and  had 
decided  to  get  its  own  bureau  on  the  road. 
NARTB  has  held  all  along  that  any  tv  sales 
bureau  must  include  networks  as  well  as  sta- 
tions, whereas  TvAB,  formed  under  station 


day  to  draw  up  plans  for  the  new  bureau  con- 
sists of  five  TvAB  committeemen  and  five 
NARTB  tv  directors.  From  TvAB  are  Mr. 
Moore;  Roger  W.  Clipp,  WFIL-TV  Philadel- 
phia; L.  H.  Rogers;  Henry  W.  Slavick,  WMCT 
(TV)  Memphis,  and  George  B.  Storer  Jr., 
Storer  Broadcasting  Co.  Representing  NARTB 
are  five  association  tv  directors,  Clair  R.  Mc- 
Collough,  Steinman  Stations,  NARTB  Tv  Board 
chairman;  Campbell  Arnoux,  board  vice  chair- 
man; Kenneth  L.  Carter,  WAAM  (TV)  Balti- 
more; Merle  Jones,  CBS,  and  W.  D.  Rogers 
Jr.,  KDUB-TV  Lubbock,  Texas. 

First  committee  meeting  will  be  held  within 
a  fortnight.  At  that  time  the  10-man  group 
will  pool  the  extensive  file  of  NARTB  prepara- 
tory work,  prepared  over  a  19-month  period, 
and  the  TvAB  plans  and  promotion  material. 

Besides  organizing  groundwork  supplied  by 
TvAB  and  NARTB,  the  committee  will  work 
out  ways  of  raising  money  to  finance  the  enter- 
prise, dues  structure,  administration  and  office. 

If  necessary  other  meetings  will  be  held  in  late 
July  and  early  August,  with  a  formal  operating 
plan  to  be  submitted  by  mid-August.  NARTB, 
it  is  understood,  will  supply  temporary  funds 
and  clerical  help  to  the  committee.  Should 
the  committee  become  the  nucleus  of  a  board 
of  directors,  their  next  job  will  be  to  sell  the 
sales  promotion  project  to  the  industry. 

Networks  will  respond  favorably,  it's  be- 
lieved, since  they  enjoy  full  participation  in  the 
plan.  The  money-raising  job  will  have  the  bene- 


ACTIVE  FIGURES  in  the  merging  of  NARTB  and  TvAB  tv  sales  promotion  bureaus  in- 
cluded (I  to  r)  Clair  R.  McCollough,  Steinman  Stations,  NARTB  Tv  Board  chairman; 
L.  H.  Rogers,  WSAZ-TV  Huntington,  W.  Va.,  who  introduced  the  TvAB  merger  resolu- 
tion; Richard  A.  Moore,  KTTV  (TV)  Los  Angeles,  acting  TvAB  chairman;  W.  D.  Rogers 
Jr.,  KDUB-TV  Lubbock,  Tex.,  NARTB  Tv  director  and  participant  in  forming  TvAB. 


representative  encouragement,  had  excluded  net- 
works except  through  their  owned  stations. 

NARTB  flatly  refused  to  have  anything  to 
do  with  a  bureau  that  excluded  networks,  con- 
tending such  a  promotion  project  could  not  be 
financed  without  their  help. 

TvAB  will  close  its  temporary  headquarters 
at  the  New  Weston  Hotel,  New  York,  as  soon 
as  routine  commitments  have  been  handled. 
It  has  a  nest  egg  of  station  dues  that  awaits 
formal  action.  Richard  P.  Doherty,  who  had 
been  consultant  to  TvAB,  was  understood  to  be 
under  contract  but  Neville  Miller,  legal  con- 
sultant, was  said  to  be  on  a  per  diem  basis. 

The  joint  industry  committee  named  Wednes- 


fit  of  the  impetus  already  supplied  by  TvAB, 
which  had  been  conducting  a  campaign  for 
funds. 

First  steps  to  prevent  a  tv  industry  split  and 
then  to  bring  the  competing  NARTB-TvAB 
projects  under  one  roof  were  taken  June  24, 
the  day  after  NARTB's  Tv  Board  had  decided 
to  go  ahead  with  its  19-month-old  bureau  plan. 
Mr.  McCollough  and  W.  D.  Rogers  Jr.  con- 
tacted key  parties  in  TvAB,  with  Mr.  Rogers 
operating  both  as  an  NARTB  tv  director  and 
a  participant  in  TvAB's  organization  meeting 
during  the  Chicago  convention  in  May. 

Their  warnings  about  the  dangers  of  an  in- 
dustry split  and  the  need  for  an  all-industry 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  31 


NARTB,  TV  AS  MERGE 


ADVERTISERS  &  AGENCIES 


promotion  apparently  were  heeded  because 
merger  talk  developed  as  soon  as  TvAB's  com- 
mitteemen assembled  in  New  York  last  Tuesday. 
L.  H.  Rogers  emphasized  these  points  when  he 
introduced  a  merger  resolution  10  minutes  after 
the  TvAB  meeting  convened. 

Besides  agreeing  to  meet  the  next  day  with 
NARTB  representatives,  the  TvAB  committee- 
men worked  on  organization  details  and  even 
discussed  proposed  selections  of  executive  per- 
sonnel. Mr.  Moore  reported  many  inquiries 
had  come  from  advertising  agencies  for  market 
data. 

Attending  the  TvAB  Tuesday  meeting  were: 
Messrs.  Doherty;  Moore;  Slavick;  Storer;  Miller; 
L  H  Rogers;  Ben  Berenston,  WGN-TV 
Chicago;  Charles  Crutchfield,  WBTV  (TV) 
Charlotte,  N.  C;  David  Gentling,  KROC-TV 
Rochester,  Minn.;  F.  E.  Fitzimonds,  KFYR-TV 
Bismarck;  Paul  Adanti,  WHEN-TV  Syracuse; 
Robert  B.  Hanna,  WRGB  (TV)  Schenectady; 
Tom  Harker,  Storer  Broadcasting  Co.;  Payson 
Hall,  Meredith  stations;  William  Rines,  WCSH- 
TV  Portland,  Me.;  Jack  Harris,  KPRC-TV 
Houston;  Harold  P.  See,  KRON-TV  San  Fran- 
cisco; G.  Bennett  Larson,  KTVT  (TV)  Salt 
Lake  City;  Gordon  Gray,  WOR-TV  New  York; 
Don  Searle,  KOA-TV  Denver. 

Meeting  Wednesday  at  NARTB  Washington 
headquarters  were  Messrs.  Moore,  L.  H.  Rogers, 
Slavick,  Storer  and  Clipp  for  TvAB;  for 
NARTB,  Messrs.  McCollough,  Carter  and  Pres- 
ident Harold  E.  Fellows,  who  presided. 

Mr.  Fellows  opened  the  merger  meeting  by 
stating  the  association's  position  and  emphasiz- 
ing the  common  dangers  involved  in  a  feud. 
He  said  NARTB  felt  strongly  that  television 
should  be  sold  on  an  all-industry  basis  and  not 
exclude  any  group  such  as  networks.  He  said 
he  hoped  a  plan  could  be  developed  that  would 
attract  every  tv  station  in  the  country. 

A  statement  announcing  the  merger  was 
drawn  after  an  agreement  was  reached  and 
cleared  by  telephone  with  key  officers  and 
directors  of  the  two  organizations. 


GETTING  acquainted  with  Sinclair  Refin- 
ing Co.'s  operation  at  Marcus  Hook,  Pa., 
are  (I  to  r)  Stanley  F.  Ellsworth,  vice 
president  and  account  executive,  and  Wil- 
liam L.  Wernicke,  radio-tv  director,  both 
of  Morey,  Humm  &  Johnstone,  Sinclair's 
agency;  James  J.  Delaney,  Sinclair  ad- 
vertising manager;  R.  J.  Self,  superintend- 
ent of  the  Marcus  Hook  refinery,  who  is 
describing  the  plant,  and  John  R.  Gam- 
bling, m.c.  on  WOR  New  York's  breakfast- 
time  program,  which  Sinclair  sponsors. 


Air  Force  to  Brief 
Competing  Ad  Agencies 

Meeting  this  week  will  center 
around  the  filing  of  bids  for  a 
$1.2  million  recruitment  ad- 
vertising program  to  be  con- 
ducted by  the  Air  Force  for 
fiscal  year  1.955.  The  1952  ad- 
vertising policy  will  continue, 
however.  This  excludes  the 
purchase  of  radio-tv  programs 
or  spots.  Broadcasts  now  are 
on  a  public  service  basis. 

ADVERTISING  agencies  will  be  briefed  this 
Wednesday  by  the  U.  S.  Air  Force  at  the  Penta- 
gon in  Washington,  D.  C,  on  the  filing  of  bids 
for  a  $1.2  million  recruitment  advertising  pro- 
gram. 

The  contract  will  cover  fiscal  1955,  which  be- 
gan last  Thursday  and  ends  June  30,  1955.  Re- 
cruitment advertising  now  has  been  split  be- 
tween the  Air  Force  and  the  Army,  a  departure 
from  the  former  program  which  was  operated 
jointly. 

Questionnaires  in  the  hands  of  agencies  in- 
terested in  the  account  must  be  returned  by  July 
20.  The  Air  Force's  Headquarters  Air  Material 
Command  (Wright-Patterson  Air  Base,  Dayton) 
is  letting  the  bids. 

Time  Purchasing  Policy  Continues 

The  Air  Force  says  that  it  will  continue 
its  1952  policy  on  time  purchasing.  This  policy 
rules  out  purchases  of  radio  or  tv  programs  or 
spots.  Broadcasts  now  are  on  a  public  serv- 
ice basis.  The  military  pays  for  production  costs 
but  not  for  station  or  network  time.  Wednes- 
day's briefing  will  be  held  in  Room  5A1070,  10 
a.m.  EST. 

At  the  same  time,  the  Army  Recruiting  Serv- 
ice announced  that  Dancer-Fitzgerald-Sample, 
New  York,  would  continue  to  handle  its  ad- 
vertising through  fiscal  year  1955.  D-F-S  has 
had  the  account  since  October  1952.  The  re- 
newed budget  with  D-F-S  is  for  $500,000. 

However,  the  Army  said  that  it  also  would 
ask  for  bids  from  agencies  for  the  following 
fiscal  year — July  1,  1955,  through  June  30, 
1956.  Contract  award  will  be  announced  next 
April,  the  Army  said,  with  the  selected  agency 
being  briefed  during  May  and  June  in  1955. 

Package  Designing  for  Tv 
Seldom  Advisable — Grey 

IN  appraising  package  design  and  the  way 
it  looks  on  color  tv,  as  many  advertisers  and- 
agencies  are  doing  these  days,  don't  overlook 
that  the  appeal  of  the  package  on  the  shelf  to 
the  purchaser  in  the  store  is  the  most  important 
consideration,  according  to  the  July  1  issue  of 
Grey  Matter,  advertisers'  bulletin  published 
semi-monthly  by  Grey  Advertising  Agency. 

"Color  television — coming  on  top  of  the 
self-service,  self-selection  retail  revolution — will 
make  the  package  a  still  more  important  mem- 
ber of  the  product  selling  family,"  Grey  Matter 
states. 

"But  let's  always  remember  that  the  first  and 
foremost  package  consideration  must  be  the 
appearance  of  the  package  under  typical  light- 
ing and  shelf  display  conditions  in  the  more 
important  retail  outlets.  Then,  if  the  package 
design  that  functions  most  efficiently  under 
these  circumstances  does  not  'come  over'  well 


JOHNSON  &  JOHNSON  Co.  has  signed 
as  one  of  the  sponsors  of  next  fall's  Imo- 
gene  Coca  show  featuring  the  former 
NBC-TV  Your  Show  of  Shows  co-star. 
L  to  r:  Robert  W.  Sarnoff,  executive  vice 
president  of  NBC;  Edward  G.  Gerbic, 
sponsor's  vice  president  and  director  of 
merchandising  and  advertising;  Sylvester 
L.  Weaver  Jr.,  NBC  president;  Miss  Coca. 

on  the  home  color  tv  screen,  the  problem  is 
easily  solved  by  hand  color-corrected  samples. 

"So—: 

"1.  Don't  design  your  package  expressly  for 
color  tv. 

"2.  It  is  not  necessary — it  will  seldom  be 
advisable. 

"3.  The  first  and  darn  near  the  last  consid- 
eration of  package  design  is  its  appearance  on 
the  retail  shelf — for  color  tv  presents  few 
package-design  problems.  To  the  contrary, 
color  tv  presents  unique,  new  and  persuasive 
package  promotional  opportunities." 

Brewery  to  Boost  Radio-Tv 

PORTENT  of  future  activity  in  the  western 
"battle  of  the  brews"  [B»T,  May  24]  was  the 
opening  last  fortnight  of  a  new  $20  million  An- 
heuser-Busch brewery  in  Van  Nuys,  Calif., 
with  an  announced  production  capacity  of  1.8 
million  barrels  annually.  With  an  intense  battle 
now  underway  for  the  western  beer  market,  the 
firm  is  expected  to  augment  its  current  radio- 
tv  schedule  in  that  area. 

Part  of  the  campaign  is  the  recent  purchase 
of  the  Stories  of  the  Century  series  in  six  north- 
west markets  for  52  weeks  [B»T,  May  24]. 
Agency  is  D'Arcy  Advertising  Co. 

Hartnett  Heads  Tobacco  Unit 

TIMOTHY  V.  HARTNETT,  who  retired  as 
president  of  Brown  &  Williamson  Tobacco 
Corp.  on  June  30,  has  been  named  full  time 
chairman  of  the  Tobacco  Industry  Research 
Committee,  O.  Parker  McComas,  president  of 
Philip  Morris  &  Co.,  announced  last  week. 
The  committee  was  formed  early  this  year  by 
15  tobacco  manufacturers  and  organizations  to 
sponsor  research  on  tobacco  and  health. 

Matthews  to  FC&B 

WILLIAM  C.  MATTHEWS,  who  recently  re- 
signed as  president  of  Abbott  Kimball  Co., 
New  York,  has  returned  to  Foote,  Cone  & 
Belding,  New  York,  as  a  vice  president  and 
account  executive. 


Page  32    •    July  5,  1954 


Broadcasting    •  Telecasting 


Amoco  Buys  Network  Time 
On  ABC-TV,  CBS  Radio 

SIGNING  of  the  American  Oil  Co.  to  sponsor 
all  the  12  home  and  away  games  of  the  profes- 
sional football  Washington  Redskins  over  an 
ABC-TV  network  serving  the  'Southeast  was 
announced  by  ABC-TV  last  week.  The  schedule 
will  begin  Sept.  26  and  end  Dec.  12.  All  are 
Sunday  games  with  the  exception  of  a  Saturday 
night  game  Oct.  2. 

Arrangements  were  completed  by  George  M. 
Glazier,  manager  of  advertising  and  sales  pro- 
motion for  Amoco;  Robert  H.  O'Brien,  execu- 
tive vice  president  of  ABC;  John  McHugh,  vice 
president  of  the  Joseph  Katz  Co.,  Baltimore, 
agency  for  Amoco,  and  George  Preston  Mar- 
shall, president  of  the  Redskins. 

Amoco  also  has  signed  to  sponsor  a  full 
hour  of  CBS  Radio  Network's  three-hour 
On  a  Sunday  Afternoon  program  starting  yes- 
terday (Sunday).  This  buy  is  in  addition  to 
its  sponsorship  of  Edward  R.  Murrow  and  the 
News  on  CBS  Radio,  five  times  weekly.  The  new 
buy  expands  Amoco's  sponsorship  to  two  and 
one-fourth  hours  per  week  on  CBS  Radio. 

The  Amoco-sponsored  hour  portion  of  the 
three-hour  series  will  be  entitled  "Rhythm  on 
the  Road,"  4:30-5:30  p.m.,  and  will  feature 
the  "Sunday  Afternoon  Regulars,"  Eddie  Gal- 
laher  as  host,  Louis  E.  Carlyle  and  Stuart 
Foster  as  vocalists,  and  Russ  Case  and  his  26- 
piece  orchestra. 

SPOT  NEW  BUSINESS 

Sunset  Oil  Co.,  L.  A.  (Golden  Eagle  Service 
stations),  is  conducting  13-week  radio-tv  spot 
announcement  campaign,  with  singing  jingle 
created  by  Song  Ads  Inc.,  Hollywood,  using  100 
spots  weekly  on  two  local  radio  and  20  spots 
weekly  on  one  tv  station,  with  possibility  of  ex- 
panding both  spots  and  stations.  Agency:  Wil- 
liam W.  Harvey  Inc.,  Hollywood. 

Richfield  Oil  Corp.,  L.  A.  (for  subsidiary  Rocket 
Gasoline),  starts  continuing  radio  spot  an- 
nouncement campaign,  using  one-minute  and 
20  second  jingles  on  10  Oregon  and  Washing- 
ton stations  in  connection  with  local  dealers. 
Agency:  Hixson  &  Jorgensen  Inc.,  L.  A. 

NETWORK  NEW  BUSINESS 

Whitehall  Pharmacal  Co.,  N.  Y.,  has  signed 
Monday  night  portion  of  the  Doug  Edwards 


An  Ad  Veteran  Retires 

FORTY  key  members  of  Lennen  &  New- 
ell, New  York,  met  last  Wednesday  in 
the  agency's  conference  room  to  pay 
tribute  to  Phillip  W.  Lennen,  who  re- 
tired on  that  day  as  director  and  chair- 
man of  the  board  of  Lennen  &  Newell. 
The  retirement  was  in  fullfilment  of  his 
plans  made  two  years  ago.  It  was  effective 
on  June  30  on  his  67th  birthday. 

H.  W.  Newell,  agency  president,  made 
a  presentation  to  the  Lennen  &  Newell 
organization  of  a  portrait  of  Mr.  Len- 
nen which  had  just  been  completed  by 
Gerald  L.  Brockhurst,  noted  artist. 

Mr.  Lennen  plans  to  leave  with  his 
family  for  Europe  soon,  where  he  expects 
to  spend  the  summer.  He  plans  to  write 
a  book  on  advertising,  not  for  the  trade 
but  for  the  consumer,  telling  some  of  the 
exciting  advertising  exploits  in  which  he 
has  taken  part  during  the  past  half  cen- 
tury. 


news  show  on  CBS-TV  and  alternate-week  spon- 
sorship of  Name  The  Tune,  Thursdays,  10:30- 
11  p.m.  on  ABC  Radio.  Biow  Co.,  N.  Y.,  is 
agency. 

NETWORK  RENEWALS 

Ralston  Purina  Co.,  St.  Louis,  and  Nestle  Co. 

Inc.,  White  Plains,  N.  Y.,  have  renewed  52-week 
sponsorship  of  Space  Patrol  (ABC-TV,  Sat., 
11-11:30  a.m.,  EDT),  starting  Sept.  4. 
Agencies:  Gardner  Adv.,  St.  Louis  (Ralston) 
and  Cecil  &  Presbrey,  N.  Y.  (Nestle). 

AGENCY  APPOINTMENTS 

American  Can  Co.  (fibre  milk  container  dept.), 
appoints  Compton  Adv.,  N.  Y. 

Tilghman  Sales  Co.,  Tilghman,  Md.,  appoints 
M.  Belmont  Ver  Standig  Inc.,  Washington,  for 
its  Old  Salt  brand  of  sea  food  products. 

Grocery  Store  Products  Co.  (Foulds  Macaroni 
div.),  Chicago,  appoints  Clinton  E.  Frank  Inc., 
same  city. 

District  of  Columbia  Building  &  Loan  League 

appoints  Kal,  Erhlich  &  Merrick,  Washington, 
to  handle  advertising  for  drive  for  new  savings 
accounts  to  start  this  fall.  R.  Edward  Hotze  is 
account  executive. 

Lee-Tex  California  (balloon  manufacturers), 
Los  Angeles,  appoints  The  Edwards  Agency, 
same  city,  to  handle  national  advertising. 

Adam  Scheidt  Brewing  Co.  (Valley  Forge  beer, 
Prior  beer,  Rams  Head  .ale),  appoints  Al  Paul 
Lefton  Co.,  Philadelphia. 

Milnot  Co.,  Litchfield,  111.,  appoints  McCann- 
Erickson  Inc.,  N.  Y. 

Good  Luck  Products  Div.  (Good  Luck  Cream 
Sauce  Mix  &  new  products),  Lever  Bros.  Co., 
N.  Y.,  appoints  Foote,  Cone  &  Belding,  N.  Y. 

American  Woolen  Co.,  N.  Y.,  appoints  Weiss  & 
Geller,  N.  Y. 

Max  Factor,  Hollywood  (Erace,  cover-up  used 
before  make-up),  appoints  Doyle  Dane  Bern- 
bach  Inc.,  N.  Y. 

MCA  Tv  Ltd.  appoints  Paris  &  Peart  Adv., 
N.  Y.  Donald  C.  Porteous  is  account  execu- 
tive. 

Globe  Brewing  Co.,  Baltimore,  for  Arrow  77 
beer,  appoints  AWL  &  Golnick  Assoc.,  same 
city. 

AGENCY  SHORTS 

Maurie  H.  Orodenker,  moved  to  larger  quar- 
ters at  1530  Land  Title  Bldg.,  Phila. 

Ewell  &  Thurber  Assoc.  July  1,  moved  eastern 
offices  from  New  York  to  56  Grand  St.,  White 
Plains,  N.  Y. 

A&A  PEOPLE 

Ben  R.  Donaldson,  advertising  and  sales  promo- 
tion director,  Ford  Motor  Co.,  named  director 
of  Ford  institutional  advertising. 

George  E.  White,  production  manager,  Max- 
well House  Div.,  General  Foods  Co.,  named 
advertising  and  merchandising  manager  of  di- 
vision. 

Harold  G.  Abernathy  promoted  to  national  sales 
promotion  manager,  Dr.  Pepper  Co.,  Dallas, 
Tex.,  succeeding  Robert  L.  Stone,  recently 
named  national  sales  manager,  fountain  divi- 
sion. 

William  F.  Stalker,  formerly  vice  president, 
Simon,  William  &  Roberts  Adv.,  Youngstown, 


SATTLER'S  Department  Store  will  sponsor 
filmed  Waterfront  on  WGR-TV  Buffalo.  Sign- 
ing (I  to  r):  seated — Joe  Bernard,  WGR-TV 
gen.  mgr.;  Aaron  Rabow,  Sattler's  pres.;  stand- 
ing, 01  lie  Howard,  WGR-TV  sis.  mgr.;  Bob 
Cornelius,  prom.-mchdsg.  v. p.,  Sattler's;  Manny 
Roizen.  Roizen  Adv.;  Frank  Brill,  slsmn ., 
United  Tv  Programs,  film  dist. 


WHAS-TV  Louisville  will  carry  live  Hayloft 
Hoedown  for  alternate  sponsors  Delmonico  and 
Stokely-Van  Camp.  L  to  r:  Al  Gillen,  WHAS- 
TV  sis.  mgr.;  Hugh  Hunter,  Stokely  rep.;  Don 
Cotton,  Delmonico  rep.;  Jack  Markward, 
WHAS-TV  sis.  rep. 


TOLEDO'S  four  Chevrolet  dealers  inaugurated 
a  Father  of  the  Year  contest,  tied  in  with  ad- 
vertising on  WSPD-AM-TV.  L  to  r:  seated, 
George  Kopf,  Kopf  Motor  Sales  Co.;  Bob  Lowns- 
bury,  Lownsbury  Chevrolet  Co.;  Jack  Senn, 
Jim  White  Chevrolet  Co.;  Jim  Ward,  Carl  F. 
Weissenberger  Inc.;  standing,  Bill  Rimmelin, 
acct.  exec,  WSPD;  Bob  Evans,  acct.  exec, 
WSPD-TV. 


SERUTAN  Co.  will  sponsor  live  mystery,  The 
Stranger,  on  WABD  (TV)  New  York  and  Du- 
Mont  Tv  Network.  L  to  r:  seated,  Walter 
Craig,  v. p. -adv.  dir.,  Serutan;  Ted  Bergmann, 
DTN  mng.  dir.;  standing,  William  Koblenzer, 
DTN  eastern  sis.  mgr.;  Edward  Kletter,  pres., 
Edward  Kletter  Assoc.,  Serutan  agency. 


Broadcasting 


Telecasting 


ADVERTISERS  &  AGENCIES  • 


Ohio,  named  sales  promotion  manager,  Cen- 
tury Food  Markets  Co.  (chain  food  stores), 
headquartered  in  Youngstown. 

Peter  La  Rosa,  president,  V.  La  Rosa  &  Sons, 
Brooklyn  (macaroni  products),  elected  presi- 
dent, National  Macaroni  Mfrs.  Assn. 

Douglas  Meservey,  account  executive,  J.  Walter 
Thompson  Co.,  L.  A.,  transfers  to  agency's  San 
Francisco  office  in  similar  capacity. 

Alan  B.  Miller,  formerly  with  Carter  Products 
Inc.,  N.  Y.,  appointed  an  account  executive, 
Weiss  and  Geller  Inc.,  Chicago. 

Warren  P.  McKenna,  advertising  manager,  John 
W.  Williamson  &  Sons  Inc.,  Montebello,  Calif., 
to  Hill  &  Christopher  Adv.,  L.  A.,  as  account 

executive. 

Russel  A.  Behr  named  account  executive,  Ayres, 
Swanson  &  Assoc.,  Lincoln,  Neb.,  effective  to- 
morrow (Tuesday). 

George  Height,  onetime  production  supervisor, 
Robert  Montgomery  Presents,  to  McCann- 
Erickson,  Hollywood,  as  production  supervisor. 

Joseph  G.  Ferrara,  formerly  with  production 
dept.,  Lawrence  Fertig  Agency,  N.  Y.,  ap- 
pointed production  manager,  Levy  Adv.,  New- 
ark, N.  J. 

Christy  Walsh  Jr.,  press  information  dept.,  NBC 
Hollywood,  to  Ted  Bates  &  Co.,  that,  city,  as 
director  of  public  relations. 

Frederick  Sherman,  formerly  senior  copywriter, 
Lynn  Baker  Inc.,  N.  Y.,  to  publication  division 
of  copy  staff,  Erwin,  Wasey  &  Co.,  L.  A. 

John  J.  Ennis,  Benton  &  Bowles,  N.  Y.,  to 
media  staff,  Bryan  Houston  Inc.,  N.  Y. 

H.  Kendig  Eaton,  public  relations  director, 
Mathisson  &  Assoc.,  Milwaukee,  appointed  edi- 
tor of  Torch,  official  publication  of  Milwaukee 
Adv.  Club. 

Mary  Harris,  freelance  writer,  director  and  pro- 
ducer in  radio  and  tv,  to  r,adio-tv  department, 
McCann-Erickson,  N.  Y.,  as  a  production  super- 
visor. 

Douglas  K.  Burch,  formerly  with  Benton  & 
Bowles  Inc.,  N.  Y.,  to  Stockton,  West,  Burk- 
hart  Inc.,  same  city,  as  manager  of  tv  and 
radio  programming. 

Jess  L.  Hadsell,  advertising  manager,  WOWO 
Ft.  Wayne,  Ind.,  to  contact  dept.,  Gray  & 
Rogers,  Phila. 

John  B.  Fergison,  formerly  with  Oregon  Journal, 
Portland,  to  Hyster  Co.,  same  city,  as  copy 
chief,  succeeding  Edward  Cauduro,  resigned. 

Lyman  Cooper,  formerly  of  McCann-Erickson, 
N.  Y.,  to  Street  &  Finney  Inc.,  same  city  ,as 
art  director. 

James  Monley,  Foote,  Cone  &  Belding,  N.  Y., 
to  art  directors  staff,  Ted  Bates  &  Co.,  same  city. 

C.  Murray  Crumming,  Erwin,  Wasey  &  Co., 
N.  Y.,  and  Len  Hall,  Animated  Productions, 
to  tv  copy  dept.,  Benton  &  Bowles,  N.  Y. 

John  D.  Finley,  formerly  assistant  advertising 
manager,  J.  R.  Watkins  Co.,  Winona,  Minn.,  to 
Bruce  B.  Brewer  &  Co.,  Minneapolis,  as 
copywriter;  David  Riebe,  formerly  with  Repro- 
duction Services,  to  art  staff,  Brewer  agency. 

Beatty  Stevens,  66,  formerly  head  of  his  own 
Seattie  advertising  agency,  died  June  18. 


FILM 


FILM  GROUP  PLANS 
N.  Y.  COLOR  SHOWING 

,  Film  Producers  Assn.  and  NBC- 
TV  to  demonstrate  color  film 
findings  resulting  from  joint 
study  of  several  months. 

FILM  PRODUCERS  Assn.  will  hold  a  closed- 
circuit  demonstration  of  films  for  color  tv  at 
NBC-TV's  Colonial  Theatre  in  New  York  on 
July  12.  It  is  said  to  be  the  first  demonstration 
that  will  feature  35mm,  as  well  as  16mm  color 
film. 

FPA  has  been  working  closely  with  the  NBC 
color  corps  for  several  months  shooting  tests 
on  three  main  types  of  film  in  the  studios  of 
various  members  of  the  group.  Products  and 
packages  were  obtained  from  advertising  agen- 
cies, with  more  than  50  varieties  included  in  the 
footage.  It  consists  of  Technicolor  35mm, 
Eastman  35mm  and  commercial  Kodachrome 
16mm,  with  filming  done  under  identical  con- 
ditions for  all  three  types.  Reduction  prints 
of  Technicolor  and  Eastman  to  16mm  also  will 
be  screened. 

The  demonstration  on  July  12  will  be  fol- 
lowed by  a  panel  discussion  including  the  direc- 
tors, art  directors,  cameramen  and  the  NBC 
color  corps,  who  participated  in  the  actual 
preparation  of  the  films. 


New  Telefilm  Representatives 

APPOINTMENT  of  various  regional  represent- 
atives to  the  staff  of  Telefilm  Enterprises,  New 
York,  was  announced  last  week  by  Charles 
Wick,  president,  and  Bud  Austin,  vice  president 
and  general  manager.  The  company's  initial 
film  property  is  Fabian  of  Scotland  Yard,  a 
series  of  39  half-hour  films,  based  on  cases  from 
the  files  of  Scotland  Yard. 

New  representatives  are  Al  Levine,  Chicago; 
Bob  Gabriel,  Philadelphia;  Robert  Blair,  Cleve- 
land; W.  D.  Besselieu,  Miami;  Martin  Hogan, 
Richmond;  R.  B.  Davis,  Nashville,  and  Ed  Stev- 
ens, Atlanta.  Jim  Kier  will  cover  Arkansas 
and  Louisiana  and  KTTV  (TV)  Los  Angeles 
will  represent  Telefilm  on  an  exclusive  basis 
for  11  western  states  and  Texas.  It  was  an- 
nounced that  Bill  Russell  and  Ed  Freeman  have 
been  added  to  Telefilm's  New  York  staff. 


Reynolds  Forms  Own  Firm 

SHELDON  REYNOLDS,  producer-director- 
writer  of  the  Foreign  Intrigue  tv  series  of  half- 
hour  filmed  programs,  has  formed  his  own  dis- 
tribution company, 
Sheldon  Reynolds 
Productions,  to  syn- 
dicate the  series  for 
markets  outside 
those  eastern  cities 
in  which  the  pro- 
gram is  sponsored 
by  Ballantine  &  Sons. 
The  new  firm  will 
have  headquarters  at 
1740  Broadway,  New 
York.  Another  Rey- 
nolds series,  Sher- 
lock Holmes,  which 
has  been  in  produc- 
tion in  Europe  for  several  months,  is  being  syn- 
dicated by  Motion  Pictures  for  Television. 


Rebellion  on  Film 

CBS  Newsfilm  claims  to  be  first  on  the 
air  with  action  films  on  the  rebellion  in 
Guatemala,  according  to  Bill  Corrigan, 
Washington  manager  of  CBS  Newsfilm. 
Cameraman  Bruce  Hoertel  of  Newsfilm's 
Washington  headquarters  left  the  U.  S. 
by  airliner  June  23,  arriving  at  Teguce- 
galpa,  Honduras,  the  same  afternoon  in 
time  to  film  a  student  riot  in  the  Hon- 
duras capital.  The  films  were  flown  back 
to  New  Orleans,  where  they  were  origi- 
nated the  following  day,  June  24,  on  CBS- 
Tv's  Douglas  Edwards  &  the  News  (7:30- 
45  EDT).  Mr.  Corrigan  said  that,  al- 
though Mr.  Hoertel  has  a  private  pilot's 
license,  he  has  been  forced  to  travel  by 
muleback.  He  said  Mr.  Hoertel,  travel- 
ing with  the  rebel  army,  has  sent  several 
action  film  sequences  back  to  CBS  since 
the  June  23  riot. 


MR.  REYNOLDS 


Freight  Savers  Announces 
Client  List  of  22  Stations 

CURRENTLY  in  operation  as  tv  film  shippers, 
Freight  Savers  Inc.,  Hollywood  and  New  York, 
has  announced  a  client  list  of  22  stations  across 
the  country.  The  firm  expedites  film  shipments 
and  saves  individual  stations  "prohibitive"  ship- 
ping costs  by  consolidation,  according  to  Hal 
Marienthal.  president,  and  former  traffic  man- 
ager, Lou  Snader  Telescriptions,  Hollywood. 

Other  officers  include  George  G.  Meyer, 
Beverly  Hills  advertising  agency  executive,  as 
vice  president,  and  Sidney  Dorfman,  secretary- 
treasurer.  Offices  are  located  at  1133  Broad- 
way, New  York,  where  Philip  Jaffe  is  general 
manager,  and  at  735  Seward  St.,  Hollywood. 

Suit  Against  Webb  Dismissed 

DAMAGE  suit  for  $100,000,  filed  in  Los  An- 
geles Federal  Court  against  Jack  Webb,  KNBH 
(TV)  Hollywood  and  others  by  Lewis  E.  Smith, 
carnival  operator,  was  dismissed  last  week  by 
U.  S.  Judge  William  C.  Mathes,  who  ruled  that 
it  contained  no  cause  of  action  in  a  federal 
court.  The  plaintiff,  who  last  March  reported 
that  a  black  panther  was  loose  in  the  Los  An- 
geles area  and  later  revealed  the  story  was  a 
"publicity  stunt,"  charged  that  the  June  8  broad- 
cast of  NBC  Radio  Dragnet  invaded  his  privacy, 
implied  he  was  insane,  was  adapted  without  his 
permission  and  was  factually  incorrect.  He 
also  had  asked  for  a  court  order  to  prevent  Mr. 
Webb  from  rebroadcasting  the  radio  program 
and  telecasting  a  tv  version  on  his  NBC-TV 
series. 

INS-Telenews  Film  Sales 

NINE  new  sales  of  INS-Telenews  tv  film  serv- 
ices were  announced  last  week  by  Robert  H. 
Reid,  manager  of  the  International  News  Serv- 
ice tv  department.  INS-Telenews  daily  film 
service  was  sold  to  KRON-TV  San  Francisco 
and  KSWS-TV  Roswell,  N.  M.;  INS-Telenews 
weekly  news  review  was  sold  to  Indianapolis 
Power  &  Light  Co.  by  WISH-TV  Indianapolis, 
and  to  Quality  Southern  Pine  Producers  over 
WALA-TV  Mobile,  Ala.,  while  General  Tire  & 
Rubber  Dealers  added  WDAK-TV  Columbus, 
Ga.,  and  WMSL-TV  Decatur,  Ala.,  for  the  INS- 
Telenews  weekly  sports  review,  and  Radiodifu- 
sora  Nacional  Tv,  Bogota,  Colombia,  purchased 
all  three  news  film  services  offered  by  INS- 
Telenews. 


Page  34    •    July  5,  1954 


Broadcasting   •  Telecasting 


—  PROGRAM  SERVICES 


Rogers  to  Ask  Rehearing 
On  Film  Release  Edict 

WITH  filing  deadline  tomorrow  (Tuesday), 
Roy  Rogers  Enterprises,  through  Attorney  Fred- 
erick Sturdy,  announced  it  definitely  will  peti- 
tion for  a  rehearing  on  the  U.  S.  Circuit  Court 
of  Appeals  decision  permitting  tv  showings  of 
the  star's  old  theatrical  pictures  [B«T,  June  28]. 

In  its  ruling  June  4  [B*T,  June  14],  appellate 
court  held  that  the  injunction  issued  previously 
by  Federal  Judge  Peirson  M.  Hall  restraining 
Republic  Pictures  from  selling  the  old  Rogers 
films  to  tv  was  in  error. 

Sutherland  to  Gross-Krasne 

SIGNING  of  A.  Edward  Sutherland,  director 
of  production  in  the  radio-tv  department  of 
McCann-Erickson  Inc.,  New  York,  as  vice  pres- 
ident of  Gross-Krasne  Inc.,  Hollywood,  has  been 
announced  by  Jack  J.  Gross  and  Philip  N. 
Krasne.  Mr.  Sutherland  will  serve  as  executive 
producer  on  both  the  Big  Town  and  O.  Henry 
Television  Playhouse  film  series.  Creator-pro- 
ducer-director of  NBC-TV's  Martin  Kane  for 
Kudner  Agency,  New  York,  he  first  entered 
the  production  field  as  assistant  to  Charlie 
Chaplin  on  "The  Gold  Rush"  feature  film. 

Simultaneously  announced  was  the  signing  of 
Mark  Stevens,  star  of  Martin  Kane,  to  portray 
Steve  Wilson  in  Big  Town,  which,  with  a  re- 
vised format,  is  scheduled  for  NBC-TV  this 
fall. 

'Racket  Squad7  Renewals 

RENEWALS  of  Racket  Squad,  98  half-hour  tv 
film  dramas,  total  85.7%  since  the  series  was 
made  available  for  syndication  last  fall,  George 
T.  Shupert,  president  of  ABC  Film  Syndication 
Inc.  has  announced.  In  9.5%  of  the  markets, 
new  buyers  picked  up  the  series  within  10  days 
of  the  expirations  of  the  original  contracts,  he 
said. 

Texas  markets,  with  100%  renewal  of  the 
series,  set  the  Racket  Squad  geographical  record, 
Mr.  Shupert  noted,  with  57%  of  all  renewals 
coming  from  western  markets,  where  the  pro- 
gram is  second-run  in  all  but  three  markets. 

Kirby  Suit  Still  On 

MOTIONS  to  dismiss  the  $250,000  suit  by  Col. 
Edward  M.  Kirby  against  movie  star  Broderick 
Crawford,  Al  Gannaway  and  William  F.  Broidy 
was  denied  by  Federal  District  Judge  Edward  A. 
Tamm  in  Washington  last  fortnight.  The  suit 
claims  that  Col.  Kirby,  former  chief  of  the 
Army  radio-tv  branch,  was  hired  by  the  defend- 
ants to  secure  U.  S.  Treasury  Dept.  permission 
to  use  Secret  Service  symbols  in  radio,  tv  and 
motion  picture  productions.  The  Hollywood 
figures  deny  that  any  such  contract  existed. 


ZIV  TV  PROGRAMS  begins  producing  the 
second  year  of  /  Led  Three  Lives  with  65 
markets  pre-sold.  Actor  Richard  Carlson 
(r),  star,  and  Maurice  (Babe)  Unger,  Ziv 
West  Coast  operations  vice  president, 
study  a  script  of  the  upcoming  teleplays. 


FILM  SALES 

Sportsvision  Inc.,  S.  F.,  delayed  tv  sports  films, 
has  sold  All  American  Game  of  the  Week  foot- 
ball series  to  KIVA-TV  Yuma,  WKOW-TV 
Madison,  Wis.,  KPHO-TV  Phoenix,  KCMO-TV 
Kansas  City,  WTOK-TV  Meridian,  Miss., 
KWK-TV  St.  Louis,  WSM-TV  Nashville  and 
WTSK-TV  Knoxville,  Tenn. 

Guild  Films  Co.,  N.  Y.,  reports  that  li  con- 
tracts have  been  signed  embracing  19  tv  mar- 
kets, for  the  new  Florian  ZaBach  Show,  which 
was  released  for  sale  on  June  21.  Series  will  go 
on  the  air  in  September. 

International  Harvester  (Truck  Division)  starts 
weekly  half-hour  C;7y  Detective,  KNXT  (TV) 
Hollywood  for  23  weeks,  starting  today  (July 
5).  Series,  starring  Rod  Cameron,  is  made  by 
Revue  Productions.  Agency:  Young  &  Rubicam, 
Chicago. 

FILM  PRODUCTION 

Dynamic  Films  Inc.,  N.  Y.,  has  had  its  pro- 
duction "Leather  in  Your  Life"  selected  by  NBC 
for  reportedly  first  color  telecast  of  a  motion 
picture  on  a  national  hook-up. 

Wayne  Steffner  Productions,  Hollywood,  will 
film  16  quarter-hour  Pigskin  Prediction  pro- 
grams, with  Tom  Harmon,  for  syndication  dur- 
ing forthcoming  football  season.  Programs  will 
feature  Mr.  Harmon's  predictions  plus  inter- 
views. 

FILM  PEOPLE 

Lynn  Marks,  Screen  Gems,  N.  Y.,  promoted  to 
publicity  assistant,  advertising  and  promotion 
dept. 

Richard  F.  Reynolds,  formerly  with  Fuller  & 
Smith  &  Ross  Inc.,  Cleveland,  appointed  general 
manager,  Cinecraft  Productions  Inc.,  same  city. 

Ted  Swift,  account  executive,  WBZ  Boston,  to 
Sportsvision  Inc.,  S.  F.,  as  New  England  states 
representative. 

Hugh  W.  McFadyen,  control  operator,  CFRB 
Toronto  to  S.  W.  Caldwell  Ltd.,  Toronto,  tv 
film  distributor.  Richard  Cox  to  head  tv  com- 
mercial art  work  and  animation  dept.,  S.  W. 
Caldwell  Ltd. 


'WIRE  SERVICE'  FEED 
OF  VOICES  SUGGESTED 

Cleveland  Heights  radio  sta- 
tion owner  proposes  that  wire 
services  furnish  the  voices  of 
people  in  the  news  just  as  they 
transmit  news  copy. 

PLAN  to  feed  live  voices  of  White  House  and 
Capitol  Hill  officials  to  radio  stations  through- 
out the  country  has  been  proposed  to  White 
House  News  Secretary  James  C.  Hagerty. 

Mr.  Hagerty  has  not  only  shown  great  in- 
terest, but  he  has  promised  to  take  up  the  mat- 
ter with  the  wire  services,  reports  S.  R.  Sague, 


manager  of  WSRS 
Cleveland  Heights, 
Ohio,  who  proposed 
the  idea  last  week 
in  Washington. 

Basis  of  Mr.  Sa- 
gue's  plan  is  that  just 
as  the  wire  services 
feed  news  copy  to 
newspapers  they 
might  also  feed  re- 
cordings  of  the 
voices  of  the  actual 


participants     in     a  MR.  SAGUE 

news  event  to  sub- 
scribing radio  stations  throughout  the  coun- 
try.  Stations  would  record  this  feed  and  use 
the  voices  in  their  regular  or  special  newscasts, 
Mr.  Sague  feels. 

Although  he  has  not  checked  the  technical 
or  economic  feasibility  of  his  plan  with  any- 
one, Mr.  Sague  said  he  felt  that  such  a  service 
might  cost  subscribing  stations  about  $100 
a  month. 

Cites  Parallel 

"Voices  are  our  business,"  Mr.  Sague  said 
last  week,  "just  as  the  printed  word  is  that 
of  the  newspaper.  The  more  we  can  broadcast 
the  actual  words  spoken  by  the  one  who  is 
making  the  news,  the  more  effective  will  we 
make  our  medium." 

Part  of  Mr.  Sague's  thinking  is  that  there 
would  be  fixed  microphone  facilities  at  various 
important  news  fronts  in  the  capital  (the  White 
House,  Capitol,  various  government  depart- 
ments, etc.).  These  could  be  "opened"  any 
time  occasion  arose  and  the  resultant  broadcast 
recorded  at  a  wire  service's  bureau  headquar- 
ters. These  would  be  collected  and  at  a  specified 
hour  each  day  would  be  transmitted  over  broad- 
cast quality  lines  to  subscribing  stations.  At 
present,  of  course,  network  affiliates  get  this 
service  on  national  network  newscasts. 

The  idea,  Mr.  Sague  said,  is  an  extension  of 
WSRS'  technique  in  covering  the  1.5  million 
population  of  greater  Cleveland.  Station  has  a 
microphone  installation  in  the  Cleveland  City 
Hall  and  the  city  halls  of  nine  suburban  com- 
munities. A  line  feeds  them  all  into  the  WSRS 
studio  where  any  public  announcement  can  be 
taped  for  use  by  the  station. 

Seven-year-old  250  w  WSRS  (on  1490  kc) 
is  known  as  the  "community  information  sta- 
tion" in  the  Cleveland  area.  During  the  last  four 
years  it  has  won  national  awards  for  its  news 
programming.  Station  runs  a  five-minute  news- 
cast every  hour  on  the  half-hour,  a  15-minute 
newscast  at  8  a.m.  and  4  p.m.,  and  30-minute 
programs  at  6:30  a.m.,  8:30  a.m.,  and  5:30  p.m. 

A  B«T  check  with  AP  and  UP  indicated  late 
last  week  that  neither  had  heard  from  Mr. 
Hagerty,  but  that  from  time  to  time,  a  few 


$2  Million  for  'Oakley' 

FILM  SYNDICATION  deal  involving 
more  than  $2  million  in  time  and  talent 
charges  and  thought  to  be  the  largest  in 
tv  to  date  was  completed  last  week  when 
B  &  B  Enterprises  (Tv  Time  foods) 
signed  a  contract  with  Annie  Oakley  Pro- 
ductions Co.  through  CBS  Television 
Film  Sales  for  use  of  Annie  Oakley  films 
throughout  the  U.  S.  for  two  years  be- 
ginning in  October,  to  advertise  Tv  Time 
popcorn.  Sherwin  Robert  Rodgers  & 
Assoc.  is  agency  for  Tv  Time  foods. 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  35 


PROGRAM  SERVICES 


—  PROFESSIONAL  SERVICES  — 


stations  have  suggested  plans  along  this  line. 
Spokesmen  for  both  services  expressed  doubt 
that  radio  stations  could  afford  such  a  service. 
AP  spokesman  said  its  radio  service  is  not  de- 
signed for  this  type  of  service;  it  provides  only  a 
teletype  of  the  news.  UP  spokesman  said  it 
would  put  the  suggested  service  into  effect  if 
stations  were  willing  to  pay  for  it. 

An  AT&T  Long  Lines  spokesman  said  that  he 
had  not  heard  such  a  plan  broached  before.  He 
also  said  that  until  it  was  known  exactly  what 
facilities  were  required,  it  would  be  difficult  to 
estimate  costs. 

200  Million  '45s'  Sold 
In  Five  Years — Folsorn 

THE  PHONOGRAPH  RECORD  industry  has 
been  revitalized  by  the  45  rpm  recording  sys- 
tem introduced  by  RCA  five  years  ago,  with 
more  than  200  million  "45"  records  sold  during 
that  period,  Frank  M.  Folsom,  president  of 
RCA,  declared  last  week. 

Mr.  Folsom  said  13  million  homes  now  have 
turntables  capable  of  playing  "45s"  and  esti- 
mated that  within  another  five  years,  the  "45" 
will  account  for  more  than  75%  of  the  total 
record  volume. 

"The  '45'  records  now  represent  more  than 
50%  of  all  single  records  sold,"  Mr.  Folsom 
said.  "The  older  78-rpm  records  are  obsolete. 
In  1949,  when  RCA  introduced  the  '45'  system, 
record  industry  sales  totaled  $160  million. 
This  year,  because  of  the  interest  the  system 
has  generated  for  all  types  of  records,  the  sales 
volume  for  the  industry  should  be  greater  than 
$225  million — and  the  quarter-billion-dollar 
figure  is  only  a  matter  of  time." 

Clubtime  Productions  Begins 
Transcribed  Artists  Series 

RECORDS  with  a  preceding  voice  track  by  an 
artist,  to  be  used  with  disc  m.c.'s  introduction 
of  that  artist's  transcribed  musical  number,  have 
been  prepared  in  kits  for  distribution  to  radio 
stations  by  Clubtime  Productions  Inc.,  Holly- 
wood radio  program  syndication  firm. 

Stations  will  receive  Clubtime's  present  list 
of  100  introduction-and-record  kits  by  50  artists, 
including  Frank  Sinatra,  Tex  Beneke,  Vic  Da- 
mone,  Jeff  Chandler,  Frankie  Laine,  Giselle 
MacKenzie  and  Champ  Butler,  at  the  rate  of 
two  each  week  during  a  year's  period. 

The  firm  announces  that  stations  KROW  Oak- 
land; KRIZ  Phoenix;  KOB  Albuquerque;  KBTS 
Bakersfield,  Calif.;  KNGS  Hanford,  Calif.; 
WLEU  Erie,  Pa.;  KCNA  Tucson;  WAIT  Chi- 
cago; CKLW  Windsor,  Ont.,  and  WAFB  Baton 
Rouge  currently  are  leasing  service. 

Diversified  Program  Needs 
For  Radio  Cited  by  Weis 

SPREAD  of  radio  receivers  and  radio  listening 
from  living  room  to  all  other  rooms  of  the 
house  and  to  auto,  playplace  and  factory  as 
well  calls  for  a  new  versatility  of  programming 
by  radio  stations,  Pierre  Weis,  general  manager 
of  World  Broadcasting  System,  transcription 
library  service,  said  last  week,  following  a 
series  of  field  conferences  with  stations  re- 
garding the  new  WBS  ComET  plan  [B*T, 
May  31]. 

"The  mass  of  statistical  data  assembled  by 
different  research  agencies  proves  that  radio, 
far  from  dwindling  in  its  effectiveness,  is  more 
powerful  than  it  ever  was  in  the  past — pow- 
erful in  a  unique  way  through  its  personal 


penetration  at  the  local  level. 

"The  pattern  of  listening  and  set  use  is  chang- 
ing," he  said.  "Radio's  strength  is  in  the  local 
community  and  the  people  in  the  community 
identify  themselves  with  their  own  station.  To 
serve  the  community  properly  the  station  must 
have  at  hand  or  must  be  able  to  supply  a  variety 
of  programming  appeals  and  special  material 
for  almost  any  occasion  or  season.  In  addition 
since  the  community  depends  so  greatly  upon 
radio  for  the  news  of  the  products  it  buys,  the 
station  must  be  able  to  accommodate  any  ad- 
vertiser whether  he  is  a  national  spot  adver- 
tiser, a  regional,  or  a  local  retail  advertiser. 
Each  has  his  own  requirements  and  each  has 
his  own  personalized  message.  A  variety  of 
programming  gives  the  station  the  versatility 
he  needs -to  serve  all  three  equally  well." 

Declaring  that  "the  spot  advertiser  on  par- 
ticipating spot  carriers  still  forms  the  backbone 
of  radio  advertising,"  Mr.  Weis  pointed  to  the 
success  of  the  ComET  plan  in  providing  for  the 
stations  the  type  of  program  material  that 
serves  a  number  of  advertiser  categories. 

275  Take  ComET  Plan 

WORLD  Broadcasting  System  business  for  the 
three  weeks  following  the  NARTB  convention 
at  the  end  of  May  was  the  highest  in  the  com- 
pany's history,  Dick  Lawrence,  WBS  sales  man- 
ager, announced  last  week.  In  that  period,  he 
said,  27  new  affiliates  were  signed,  and  the  total 
number  of  stations  taking  the  new  world  ComET 
plan,  launched  just  before  the  convention,  has 
risen  to  275. 

PROGRAM  SERVICES  PEOPLE 

J.  Samuel  Garrison,  formerly  radio  sales  promo- 
tion executive,  WPEN  Philadelphia,  named  di-. 
rector  of  sales.  Bob  Bingham  Productions  (pro- 
ducer of  radio  and  tv  shows),  Miami,  Fla.  S.  S. 
Beneckson,  former  news  commentator,  WKAT 
Miami  Beach,  named  assistant  general  manager. 
Bingham  Co. 

Kathryn  A.  Wolff,  formerly  director  of  public 
relations,  Moore  Institute  of  Art,  Phila.,  to 
programming  dept.,  Tel  Ra  Productions,  same 
city. 

Malcolm  Boyd,  former  tv  program  packager- 
producer,  ordained  minister  in  Episcopal  Church 
in  Los  Angeles,  June  21. 

PROGRAM  SERVICES  SHORTS 
Altes  Brewing  Co.,  Detroit  (Altes  Golden 
Lager),  signs  Tv  Spots  Inc.,  Hollywood,  to 
create  six  live  action  tv  spot  announcements 
for  summer  programming.  Agency:  W.  B. 
Doner  &  Co.,  Detroit. 

Gotham  Recording  Corp.,  N.  Y.,  announces 
addition  of  complete  filming  and  production 
services  to  existing  recording  facilities,  and  is 
now  equipped  to  handle  entire  production  of 
tv  spot  and  industrial  films,  according  to  the 
company. 

Standard   Radio   Transcription   Services  Inc., 

Chicago,  moves  to  larger  quarters  in  London 
Guarantee  Bldg.,  360  N.  Michigan  Ave.,  where 
firm's  headquarters  have  been  located  for  past 
15  years. 

Spectacular  Radio  &  Television  Productions 
Inc.,  new  production  company,  establishes  head- 
quarters at  1042  Warwick  Ave.,  Norfolk,  Va., 
until  first  of  year  when  it  is  planned  to  set  up 
offices  in  New  York. 


Law  Firm  Changes  Name 
To  Haley,  Doty  &  Wollenberg 

NAME  of  the  Washington  law  firm  of  Haley, 
Doty  &  Schellenberg  has  been  changed  to 
Haley,  Doty  &  Wollenberg,  it  has  been  an- 
nounced. J.  Roger  Wollenberg,  former  FCC 
assistant  general  counsel,  joined  the  firm  early 
this  year  [B»T,  Feb.  8].  Mr.  Wollenberg  was 
graduated  from  the  U.  of  California  Law  School 
in  1942,  served  as  a  Navy  lieutenant  in  the 
Pacific  during  World  War  II,  and  as  a  law 
clerk  to  Associate  Justice  William  O.  Douglas. 
After  five  years  with  the  Justice  Department, 
he  joined  the  FCC  in  1952.  Howard  J.  Schellen- 
berg Jr.,  who  joined  the  Haley  firm  in  1952, 
established  his  own  office  in  association  with 
James  P.  O'Laughlin  several  weeks  ago  [B«T, 
June  7]. 

PROFESSIONAL  SERVICES  SHORTS 

John  Feller  Assoc.,  N.  Y.,  public  relations  firm, 
has  been  formed  by  John  Feller,  president  and 
treasurer.  Offices:  11  West  42d  St.  Other 
officers  are  Dr.  Lawrence  D.  Brennan,  vice  presi- 
dent; Stanley  Strand,  secretary,  and  T.  J. 
Mackay,  director  of  sales  promotion  division. 

Lou  Brott,  formerly  with  WOL  Washington, 
opens  public  relations  office  at  1616  K  St., 
N.W.,  that  city.  Telephone  is  Metropolitan  8- 
1441. 

WABI-AM-TV  Bangor,  Me.,  appoints  Dean  & 
Schultz,  N.  Y.,  to  handle  national  publicity. 

Ted  Ashley  Assoc.  N.  Y.,  radio-tv  agents  and 
producers  moves  to  new  offices  on  penthouse 
floor  of  579  Fifth  Ave. 

San  Francisco  Chamber  of  Commerce  through 
its  special  "Keep  California  Green"  committee 
is  distributing  five  20-second  and  two  one- 
minute  public  service  spot  announcements  to 
radio  and  tv  stations  throughout  northern  Cali- 
fornia urging  forest  fire  prevention. 

PROFESSIONAL  SERVICES  PEOPLE 

Albert  L.  Capstalf,  president,  Lower  Columbia 
Broadcasting  Co.  (KVAS  Astoria,  Ore.  and  ap- 
plicant for  Portland,  Ore.,  station),  and  Walter 
Compton,  RKO  Pictures,  Hollywood,  to  Wal- 
ter E.  Kline  &  Assoc.,  Hollywood  advertising 
and  publicity  firm,  as  executive  vice  presidents 
in  charge  of  New  York  and  Hollywood  offices, 
respectively.  Mr.  Capstaff  retains  his  radio 
interests. 

Ursula  Halloran,  formerly  vice  president  in 
charge  of  the  New  York  office  of  Rogers  & 
Cowan,  forms  public  relations  firm,  Ursula 
Halloran  &  Assoc.,  N.  Y.,  for  tv  and  commer- 
cial accounts.  Office  is  at  5  E.  57th  St.  Tele- 
phone is  Plaza  1-1543. 

Felix  Mendelsohn  Jr.,  Hollywood  freelance 
publicist,  to  Rogers  &  Cowan,  Beverly  Hills 
public  relations  firm,  as  publicist  on  financial 
and  commercial  accounts. 

Roy  Mack,  partner  in  Hollywood  talent  agency, 
forms  own  agency  with  offices  at  9128  Sunset 
Blvd.  Telephone  is  Crestview  1-2141. 

Harold  Rosenzweig,  formerly  with  Toni  div., 
Gillette  Co.,  named  a  partner  in  Ira  Rubel  & 
Co.,  Chicago,  certified  public  accountants  and 
management  consultants. 


Page  36    •    July  5,  1954 


Broadcasting    •  Telecasting 


8/ 


AUDIENCE  JUMPS  11% 

DVER  LAST  YEAR! 
AUDIENCE  LISTENS  27% 
MORE  THAN  LAST  YEAR! 

Things  are  jumping  at  KDKA! 
A  comparison  of  February- 
March,  1954  Nielsen  with  that 
of  the  previous  year,  charts  big 
gains  for  advertisers.  And  that 
goes  for  Pulse,  too.  Hour  after 
hour,  any  day  of  the  week, 
KDKA's  audience  is  up  thou- 
sands over  last  year  ...  far 
beyond  that  delivered  by  any 
other  station  in  the  108-county 
Pittsburgh  trading  area.  It's  all 
in  Nielsen.  Give  it  a  look.  Better 
still,  call  John  Stilli,  Sales  Man- 
ager, KDKA,  GRant  1-4200  or 
Eldon  CampbeU,  WBC  National 
Sales  Manager  at  PLaza  1-2700, 
New  York. 


WESTINGHOUSE  BROADCASTING 
COMPANY,  INC. 

KDKA,  Pittsburgh;  WBZ-WBZA  •  WBZ-TV, 

Boston;  KYW'WPTZ  (TV),  Philadelphia; 
WO  WO,  Fort  Wayne;  KEX,  Portland,  Ore. 
National  Representatives: 
Free  &  Peters,  Inc. 
444  Madison  Avenue, 
New  York  22,  N.Y. 


KDKA 

PITTSBURGH 


Get  in  the 


Largest 
average  audience, 
day  and  night 


Most 
quarter-hour  wins, 
day  and  night 


6  of  the  top  10 
nighttime  shows 


picture! 


7  of  the  top  10 

weekday 
daytime  shows 


Most  of  the  top  10 
daily  local  shows 


For  the  best 

exposure 

in  the  nation's 

number  one 

market,  get  on 

the  number  one 

station: 

WCBS-TV 

New  York 

CHANNEL  2 


Source:  ARB,  May  '54 


CBS  Owned... 
Represented  by 
CBS  Television  Spot  Sales 


FACTS  &  FIGURES 


RADIO-TV  NETWORK  GR 
IN  MAY  COMPARED  TO  S 


SALES  UP  17% 
'53 


Time  sales  figures  reported  by 
PIB  also  show  that  combined 
radio-tv  time  sales  for  Jan- 
uary-May 1954  are  up 
20.3%  over  the  same  period 
last  year. 

COMBINED  gross  time  sales  of  the  nationwide 
radio  and  tv  networks  in  May  totaled  $38,039,- 
744,  a  gain  of  17%  over  the  May  1953  gross 
of  $32,500,335.  according  to  figures  compiled 
by  Publishers  Information  Bureau.  Radio  net- 
work billings  for  May  were  down  14.2%  from 
the  previous  May,  but  tv  network  billings  rose 


41%  to  more  than  offset  the  radio  decline.  All 
figures  are  gross,  calculated  at  the  one-time 
rates,  before  discounts  or  commissions. 

For  the  January-May  period,  combined  radio- 
tv  network  time  sales  totaled  $189,247,658,  up 
20.3%  from  the  same  five-month  period  of 
last  year.  For  the  five  months,  radio  networks 
showed  a  decrease  in  gross  time  sales  of  8.3%, 
while  tv  networks  were  up  42.9%  from  the 
1953  level. 

Network-by-network  time  sales,  for  radio  and 
tv,  for  May  and  January-May,  this  year  com- 
pared to  last,  and  each  network's  month-by- 
month  time  sales  for  1954,  as  computed  by 
PIB,  follow: 


NETWORK  RADIO 


May 

May 

Jan. -May 

Jan. -May 

1954 

1953 

1954 

1953 

American 

• 

Broadcasting  'Co. 

$  2,307,029 

$  2,593,923 

$12,764,603 

$13,242,1 16 

Columbia 

Broadcasting  System 

5,115,837 

5,334,225 

Z  J  ,  J  .j  Z  o  1  / 

Mutual  E 

roadcasting  System 

1 ,894,474 

2,038,210 

9,501,810 

9,466,887 

National 

Broadcasting  Co. 

2,780,725 

4,141,070 

TOTAL 

$12,098,065 

$14,107,428 

$63,750,794 

$69,527,804 

NETWORK  TELEVISION 

May 

May 

Jan. -May 

Jan. -May 

1954 

1953 

1954 

1953 

American 

Broadcasting  Co- 

$  2,411,656 

$  1,813,985 

$  12,889,785 

$  8,268,952 

Columbia 

Broadcasting  System 

11,497,850 

7,622,432 

54,477,931 

36,837,673 

DuMont 

988,350 

903,945 

5,816,015 

4,654,553 

National 

Broadcasting  Co. 

11,043,823 

8,052,545 

52,313,133 

38,044,773 

TOTAL 

$25,941,679 

$18,392,907 

$125,496,864 

$87,805,951 

NETWORK 

RADIO   TOTALS  TO 

DATE 

ABC 

CBS 

MBS 

NBC 

Total 

January 

$  2,830,654 

$  5,166,174 

$  1,896,925 

$  3,391,873 

$13,285,626 

February 

2,494,737 

4,749.512 

1,783,452 

3,176,849 

12,204,550 

March 

2,764,547 

5,456,351 

2,034,961 

3,639,278 

13,895,137 

April 

2,367,636 

5,044,943 

1,891,998* 

2,962,839 

12,267,416* 

May 

2,307,029 

5,115,837 

1,894,474 

2,780,725 

12,098,065 

TOTAL 

$12,764,603 

$25,532,817 

$  9,501,810 

$15,951,564 

$63,750,794 

NETWORK  TELEVISION  TOTALS  TO  DATE 

ABC 

CBS 

DuM 

NBC 

Total 

January 

$  2,780,574 

$10,713,329 

$  1,445,608 

$10,116,937 

$  25,056,443 

February 

2,502,372 

9,965,481 

1,108,157 

9,368,148* 

22,944,158* 

March 

2,640,699 

11,379.631 

1 ,205,526 

10,981,690* 

26,207,546* 

April 

2,554,484 

10,921,640 

1,068,374 

10,802,535* 

25,347,033* 

May 

2,411,656 

1 1,497,850 

988,350 

11,043,823 

25,941,679 

TOTAL 

$12,889,785 

$54,477,931 

$  5,816,015 

$52,313,133 

$125,496,864 

*Revised 

as  of  June  24,  1954. 

PLEASED  at  Los  Angeles  reception  to  his  presentation,  "Television's  Daytime  Profile," 
[B»T,  June  14]  is  Dr.  Thomas  Coffin  (I),  manager  of  research,  NBC;  and  three  of  his 
audience  (I  to  r):  Raymond  R.  Morgan,  president  of  his  own  Hollywood  advertising 
agency;  Larry  Nolte,  advertising  director,  Los  Angeles  Soap  Co.,  and  John  K.  West, 
vice  president  in  charge,  NBC  Pacific  Division. 


43  Million  a  Week 

NEARLY  43  million  families  use  their 
radios  during  a  typical  week,  according 
to  a  special  study  made  March  7-13  by 
A.  C.  Nielsen  Co.,  which  showed  92% 
of  all  U.  S.  homes  tuned  in  at  some  time 
during  the  week  and  the  average  home 
using  radio  20%  hours  a  week,  or 
virtually  one  full  day  out  of  the  seven. 
Radio-only  homes  had  slightly  higher 
figures — 95%  used  their  radios  during 
the  week  for  an  average  of  30Vi  hours. 
Among  tv  homes,  90%  used  radio  for 
14V2  hours  on  the  average. 


Quarte 
Shi 


rly  Radio  Set 
Tabulated 


MANUFACTURERS  shipped  1,369,157  radio 
receivers,  not  including  auto  sets,  to  dealers 
during  the  first  four  months  of  1954,  according 
to  Radio-Electronics-Tv  Mfrs.  Assn.  April 
shipments  totaled  384,390  sets  compared  to 
418,997  in  March,  a  five-week  month. 

Following  are  radio  set  shipments  to  dealers 
by  states  for  the  first  four  months  of  1954: 
Total 


State 

Alabama 

Arizona 

Arkansas 

California 

Colorado 

Connecticut 

Delaware 

Dist.  of  Col. 

Florida 

Georgia 

Idaho 

Illinois 

Indiana 

Iowa 

Kansas 

Kentucky 

Louisiana 

Maine 

Maryland 

Massachusetts 

Michigan 

Minnesota 

Mississippi 

Missouri 

Montana 

Nebraska 


15.681 

7,199 
11,341 
100.877 

8,914 
23,329 

2.643 
15,268 
33,124 
21,339 

2,830 
97,804 
24,854 
16.284 
10,890 
16,620 
17,860 

5.086 
24.222 
46.988 
61,698 
21,096 
10,769 
28.643 

4,260 

8,722 


State 

Nevada 

New  Hampshire 
New  Jersey 
New  Mexico 
New  York 
North  Carolina 
North  Dakota 
Ohio 

Oklahoma 

Oregon 

Pennsylvania 

Rhode  Island 

South  Carolina 

South  Daktoa 

Tennessee 

Texas 

Utah 

Vermont 

Virginia 

Washington 

West  Virginia 

Wisconsin 

Wyoming 


Total 

1.289 

3,440 
71.943 

3,761 
246,252 
23,224 

4,077 
80.483 
11,760 

7,676 
93.816 

7,132 
10,104 

5.480 
20,576 
54,608 

4.558 

2,309 
20.973 
19.459 

9,273 
26,610 

2,013 


TOTAL  1,369,157 


Groucho  in  First  Place 
On  Nielsen  Radio  List 

NBC  Radio's  You  Bet  Your  Life  (the  Groucho 
quiz  show)   headed  the  Nielsen  radio 
evening  once-a-week  listings  for  the 
In  second  place  was  CBS 


Marx 
network 

week  of  May  16-22 
Radio's  Lux  Radio  Theatre. 


The  Nielsen  list: 


Homes  Reached 

Rank          Program  (000) 

Evening,  Once-a-Week  (Average  for  All  Programs)  (1,539) 

1  You  Bet  Your  Life  (NBC)  3,359 

2  Lux  Radio  Theatre  (CBS)  3  032 

3  Big  Story  (NBC)  2^519 

4  Charlie  McCarthy  Show  (CBS)  2,332 

5  Amos  'N'  Andy  (CBS)  2,332 

6  Dragnet  (NBC)  2,332 

7  Jack  Benny  Show  (CBS)  2,286 

8  Hallmark  Radio  Hall  of  Fame  (CBS)  2,286 

9  Meet  Mr.  McNutley  (CBS)  2  286 
10  F.B.I,  in  Peace  and  War  (CBS)  2,239 
Evening,  Multi-Weekly  (Average  for  All  Programs)  (886) 

1  News  of  the  World  (NBC)  1633 

2  Fibber  McGee  &  Molly  (NBC)  1,446 

3  Gabriel  Heatter  (American  Home)  (MBS)  1,446 
Weekday                       (Average  for  All  Programs)  (1,679) 

1  Romance  of  Helen  Trent  (CBS)  2  519 

2  Guiding  Light  (CBS)  2^472 

3  This  Is  Nora  Drake  (Toni)  (CBS)  2,426 

4  Aunt  Jenny  (CBS)  2  426 

5  Stella  Dallas  (NBC)  2,426 

6  Perry  Mason  (CBS)  2,379 

7  Wendy  Warren  and  the  News  (CBS)  2,379 

8  Young  Widder  Brown  (NBC)  2,379 

9  Arthur  Godfrey  (Toni)  (Fri.)  (CBS)  2,332 
10  Ma  Perkins  (CBS)  2,332 
Day,  Sunday                  (Average  for  All  Programs)  (746) 

1  Shadow,  The  (MBS)  1,959 

2  Sunday  Gatherin'  (CBS)  1,399 

3  Galen  Drake  (General  Foods)  (CBS)  L213 
Day,  Saturday                (Average  for  All  Programs)  (1,120) 

1  Stars  Over  Hollywood  (CBS)  2,006 

2  Mary  Lee  Taylor  (NBC)  1,726 

3  Bill  Shadel  and  the  News  (CBS)  1,586 

Copyright  1954  by  A.  C.  Nielsen  Co. 


Page  40 


July  5,  1954 


Broadcasting 


Telecasting 


Planning  fall  schedules?  Remember  . . . 
The  Southwest  listens  to  WOAI! 


If  you  want  real  coverage  in  the  Southwest, 

use  the  truly  effective,  economical  method  .  .  . 

WOAI!  With  this  one  advertising  "buy" 

you  get  radio  coverage  throughout  the  Southwest 

.  .  .  coverage  that  no  combination  of  media 

can  give  you  nearly  as  economically. 

WOAI's  50,000  watt  clear  channel  signal 

blankets  the  entire  Southwest.  And  WOAI's 

combination  of  local  and  NBC  programs 

are  by  far  the  most  popular  in  its  listening  area. 

For  that  fall  schedule  you're  planning. 

get  the  lowest  cost  radio  coverage  of 

the  Southwest  by  placing  your  advertising  on  .  .  . 


"The  most  powerful  advertising 
influence  in  the  great  Southwest" 

1200  on  every  dial 
50.000  watts  clear  channel 
San  Antonio,  Texas 
NBC  Affiliate 

represented  by  Edward  Petry  &  Co.,  Inc. 


Broadcasting 


Telecasting 


July  5,  1954    •    Page  41 


Page  42    •    July  5,  1954 


Broadcasting   •  Telecasting 


TRADE  ASSNS. 


CAROLINIANS  HOLD  JOINT  CONVENTION 


Myrtle  Beach  sessions  review 
radio  and  television  opera- 
tions in  the  two  states. 

BROADCASTERS  of  North  and  South  Caro- 
lina— some  200  strong — took  stock  of  their 
operations  in  radio  and  television  at  the  first 
joint  annual  convention  of  the  two  state  asso- 
ciations Thursday  and  Friday  at  Myrtle  Beach, 
S.  C. 

From  advertisers,  agencies,  networks  and  fel- 
low station  spokesmen,  they  heard  ways  and 
means  of  keeping  radio  sold  and  of  getting  into 
television  on  the  proper  economic  foot. 

At  the  Thursday  session,  Dick  Lewis  Jr., 
president-general  manager  of  WINC  Winches- 
ter, Va.,  recounted  how  his  station  had  sold 
Sears,  Roebuck  a  regular  schedule,  overcoming 
one  of  the  "hardest  sells"  in  radio.  Tv  pro- 
duction was  covered  by  Fred  Coe,  NBC's  top 
television  producer.  Millard  C.  Faught,  publi- 
cist and  consultant  to  Zenith  on  Phonevision. 
made  another  in  his  series  of  lectures  on  the 
importance  of  subscription  television  in  the 
economic  future  of  the  visual  medium.  War- 
ren E.  Foster,  Coca-Cola  Co.,  Atlanta,  re- 
counted the  importance  of  radio  and  television 
in  the  advertising  and  promotion  activities  of 
his  company. 

Meagher,  Reinsert  Speak 

At  Friday's  meeting,  John  F.  Meagher,  re- 
cently named  vice  president  for  radio  of 
NARTB,  and  J.  Leonard  Reinsch,  managing 
director  of  the  James  M.  Cox  stations,  shared 
the  program  with  presentations  on  what's 
ahead  in  radio,  covered  by  Mr.  Meagher,  and 
efficient  radio  and  television  management,  by 
Mr.  Reinsch. 

Radio  faces  a  bright  future,  and  color  tv 
may  help  brighten  it,  Mr.  Meagher,  NARTB 
radio  vice  president,  told  the  Carolina  group. 

Tv  stations  will  give  newspapers  plenty  to 
worry  about  when  color  comes,  he  predicted, 
adding,  "There  are  certain  large  advertisers, 
particularly  among  the  department  stores,  who 
have  been  rather  immune  to  radio's  blandish- 
ments. I  anticipate  that  color  television  may 
provide  the  catapult  for  destroying  their  fixed 
patterns  of  newspaper  preference,  and  that 
radio  may  then  gain  access  to  sell  its  services 
for  rounding  out  their  coverage  pictures." 

With  technological  progress,  the  relationship 
between  broadcaster  and  audience  continually 
becomes  closer,  he  said.  "We  can  and  we  will 
maintain  radio  broadcasting's  position  as  the 
most  immediate  and  effective  medium  of  mass 
communication  ever  enjoyed  by  man,  as  well 
as  the  most  economical  force  for  sales  ever 
devised  by  man,"  he  said. 

Every  time  he  hears  a  broadcaster  moan 


about  business,  Mr.  Meagher  said,  he  looks 
around  and  finds  no  business,  including  tv, 
where  a  profit  is  guaranteed.  "I  know  one 
broadcaster,"  he  recalled,  "who  is  getting  a  little 
bearish  about  his  250  w  radio  station  because 
its  earnings  are  down  to  $3,000  a  month,  not 
nearly  enough  to  meet  the  monthly  deficit  of 
his  television  station,  which  is  getting  a  sub- 
stantial part  of  its  revenue  from  advertising 
lured  away  from  his  radio  station." 

He  urged  broadcasters  to  see  that  "your 
salesmen  know  as  much  about  selling  your 
time  as  you  do."  He  noted  the  increase  in 
local  billings  that  has  offset  losses  from  net- 
work income.  "Under-the-table  deals  and  rate- 
cutting  have  no  place  in  the  radio  profession," 
he  contended,  calling  for  adherence  to  NARTB's 
radio  standards  of  practice  in  their  individual 
roles  as  "good  citizens  of  the  industry." 

Dr.  Faught  said  subscription  tv  would  add 
new  revenue  and  new  program  service  oppor- 
tunities, increasing  tv's  scope  and  uses  as  an 
advertising  medium.  He  called  subscription  tv 
"the  only  basic  solution  to  tv's  present  eco- 
nomic limitations,  contending  it  is  compatible 
with  and  a  supplement  to  conventional  tv  com- 
mercial programming,  requiring  no  separate 
channels;  that  it  would  provide  new  revenue, 
adding  premium  programs  not  now  sponsorable 
and  expanding  the  audience,  and  finally  reduc- 
ing advertisers'  share  of  all  tv  costs. 

ACT  NOW  ON  COLOR 
AAW  IS  ADVISED 

Western  ad  executives  meet- 
ing in  Salt  Lake  City  hear 
RCA's  Elliott  describe  magni- 
tude of  color  television. 

COLOR  tv  will  be  the  "biggest  thing"  for  ad- 
vertising agencies  in  the  media  field,  Joseph 
B.  Elliott,  executive  vice  president,  Consumer 
Products,  RCA,  predicted  before  delegates  to 
51st  annual  Advertising  Assn.  of  the  West 
convention  in  Salt  Lake  City  last  week. 

Terming  color  tv  "no  longer  a  dream,"  Mr. 
Elliott  advised  agency  executives  that  firms 
desiring  to  protect  and  augment  their  shares 
of  the  market  "will  start  a  campaign  in  color 
this  fall."  The  new  NBC  rate  manual  for  color 
was  cited  as  proof  the  networks  are  not  lag- 
ging in  promotion  of  the  medium,  with  the  new 
rate  structure  "an  eye-opener"  in  countering 
rumors  on  color  cost. 

"RCA  has  complete  confidence  in  acceptance 
of  color  tv  by  the  American  public.  We  be- 
lieve demand  for  sets  this  year  will  exceed 
supply,"  he  said,  with  "several  hundred  thou- 
sand" sets  selling  in  1955,  about  1%  million  in 
1956,  three  million  in  1957  and  five  million  in 
1958. 

"The  advertiser  can  look  forward  to  a 
rapidly  expanding  area  wherein  he  can  tell  his 
story  with  a  greater  impact  than  through  any 
other  medium,"  he  concluded. 

Clair  H.  Henderson,  Denver,  was  elected 
president  of  AAW,  succeeding  Robert  R.  Gross. 
Other  officers  elected  were:  John  Kemp,  Los 
Angeles,  senior  vice  president;  Audrey  Calder, 
Oakland,  vice  president  at  large;  Earl  J.  Glade 
Jr.,  Boise,  Idaho,  secretary,  and  Carol  O'Rourke, 
Portland,  treasurer. 

New  district  vice  presidents  are  E.  M.  McKim, 
Denver;  Harold  McLain,  Portland;  Martha 
Jeffries,  Los  Angeles;  Sam  Ross,  Vancouver, 
B.  C,  and  Florence  Dieves,  San  Francisco. 

With  approximately  500  advertising  execu- 


tives  in  attendance,  the  four-day  convention  was 
held  Sunday  through  Wednesday. 

Besides  Utah  Gov.  J.  Bracken  Lee  and  Salt 
Lake  City  Mayor  Earl  J.  Glade  (onetime  gen- 
eral manager  of  KSL  there),  12  nationally- 
known  advertising,  sales  and  marketing-research 
experts  spoke. 

Thomas  D'Arcy  Brophy,  chairman,  Kenyon 
&  Eckhardt,  New  York,  discussed  "Adver- 
tising and  Selling — America's  Prosperity  Tools 
for  1954";  Esther  Latzke,  director  of  the  con- 
sumer service  department,  Armour  &  Co., 
Chicago,  gave  her  observations  on  advertising 
and  selling  at  the  consumer  level. 

Other  previously  announced  speakers  were 
Everett  J.  Runyon,  manager  of  advertising  and 
sales  promotion,  California  Packing  Corp.; 
David  Bascom,  partner,  Guild,  Bascom  &  Bon- 
figli;  M.  A.  Mattes,  advertising  manager,  Stand- 
ard Oil  Co.  of  California;  Stan  Galli,  adver- 
tising artist,  all  San  Francisco;  Hal  Stebbins, 
president,  Hal  Stebbins  Inc.,  Los  Angeles;  Sam- 
uel G.  Barton,  president,  Marketing  Research 
Corp.;  Richard  L.  Scheidker,  vice  president, 
American  Assn.  of  Advertising  Agencies;  Wal- 
ter P.  Margulies,  industrial  designer;  Dr.  Ray- 
mond Moley,  contributing  editor,  Newsweek 
magazine,  all  New  York,  and  Charles  Downs, 
advertising  manager,  Abbott  Labs,  Chicago. 

24  Stations  Join  BAB 

TOTAL  of  24  radio  stations  and  one  station 
representative  firm  joined  BAB  in  the  five 
weeks  preceding  June  30,  Arch  L.  Madsen, 
director  of  member  service,  reported  last  week. 
The  representative  is  George  P.  Hollingbery 
Co.,  13th  radio  representative  to  join  BAB. 

New  BAB  station  members  are:  KBIZ  Ottum- 
wa,  Iowa;  KB  OR  Brownsville,  Tex.;  KDHL 
Faribault.  Minn.;  KHQ  Spokane;  KMON  Great 
Falls,  Mont.;  KOFO  Ottawa,  Kan.;  KOIL  Omaha; 
KPDQ  Portland,  Ore.;  KROY  Sacramento;  KSIG 
Crowlev,  La.;  KSO  Des  Moines;  WAVI  Springfield, 
Ohio;  WCHV  Charlottesville,  Va.;  WEAW  Evans- 
ton,  111.;  WGST  Atlanta;  WHOS  Decatur,  Ala.; 
WHVR  Hanover,  Pa.;  WNXT  Portsmouth,  Ohio; 
WPIK  Alexandria,  Va.;  WSGN  Birmingham; 
CFNB  Fredericton,  N.  B.;  CHUM  Toronto;  CHML 
Hamilton,  Ont.;  and  CKOM  Saskatoon,  Sask. 


NCAB  Protests  45s 

PROTEST  against  proposal  of  major 
record  manufacturers  to  provide  only  45 
rpm  records  to  broadcast  stations  has 
been  made  by  North  Carolina  Assn.  of 
Broadcasters.  In  telegrams  sent  to  all 
major  labels  following  announcement 
that  45s  had  been  selected  for  radio  re- 
leases as  an  economy  move  [B«T,  June 
14],  J.  T.  Snowden  Jr.,  WCPS  Tarbara, 
N.  C,  NACB  secretary,  said  the  change 
"will  require  a  minimum  cost  of  $300  per 
station  to  sell  your  records."  NCAB  has 
104  member  stations. 


NEWLY-ELECTED  president  of  Southern 
California  Broadcasters  Assn.,  Robert  J. 
McAndrews  (I),  commercial  manager, 
John  Poole  Broadcasting  Co.,  Hollywood, 
receives  the  gavel  of  office  from  (I  to  r) 
Thelma  Kirchner,  general  manager,  KGFJ 
Hollywood  and  SCBA  secretary-treasurer; 
Norman  J.  Ostby,  vice  president  of  sta- 
tion relations,  Don  Lee  Broadcasting  Sys- 
tem, Hollywood,  and  SCBA  vice  presi- 
dent; Frank  Crane,  SCBA  managing  dir. 


Broadcasting    •  Telecasting 


July  5,  1954   •    Page  43 


'5/  "tftvt  ^ 

'53  "TRed  &ot  item 

54 


February  1951,  Movie  Stars  Parade  Magazine 
acclaims  Robin  Seymour  youngest  of  winning 
disc  jockeys. 

Billboard,  bible  of  show  biz  places 
Seymour  in  nations  top  10  platter 
spinners. 


77%  of  the  buying  power  of  Michigan, 
almost  6  billion  dollars  yearly,  lies 
within  reach  of  the  "Golden  Triangle" 
formed  by  Detroit,  Jackson  and  Flint. 
Cut  yourself  a  big  slice  of  this  market. 
It's  ready  to  serve!  Come  and  get  it! 
Look  at  these  figures— radios  in  nearly 
100%  of  the  homes— over  85%  of  the 
automobiles.  A  package  buy  of  these 
three  strategically  located  Michigan 
stations  offer  you  maximum  coverage 
at  minimum  cost. 


WKMH 


DEARBORN 

5000  WATTS 
1000  WATTS  -  NIGHTS 


Hit  Parader,  national  song  sheet  rates 
Robin  the  Bobbin  man  3rd  in  the  entire 
nation! 


Here's  your  opportunity  to  drop  a  real  bomb  on 
the  Detroit  Market!  Bobbin  with  Robin  is  nation- 
ally acclaimed  the  number  3  disc  jock  show  .  .  • 
your  sales  message  on  this  top  program  reaches 
the  tremendous  Detroit-Wayne  County  billion 
dollar  market— and  it's  a  fact,  "Almost  everyone 
in  Detroit  listens  to  WKMH." 


Michigan's 
Golde 


REPRESENTED  BY 
HEADLEY-REED 


WKHM 

JACKSON 
lOOO  WATTS 


WKMF 

FLINT 
1000  WATTS 


MR.  CAMPBELL 


Campbell  Cites  Need 
For  Radio  Sales  Push 

WBC  sales  manager  makes  a 
point  of  the  products  which 
weren't  sold  last  year,  and 
says  radio  will  do  its  part  in 
selling  the  yet-unsold  market. 

AMERICAN  industry  soon  will  be  spending 
S 1 0  billion  yearly  for  advertising,  and  "radio 
will  get  its  share  because  radio  will  do  its  share 
of  the  sales  job,"  Eldon  Campbell,  national 
sales  manager  of 
Westinghouse  Broad- 
casting Co.,  told  the 
Oklahoma  City  Ad 
Club  Wednesday. 

Measuring  the  size 
of  the  nationwide 
sales  job  by  a  nega- 
tive formula,  Mr. 
Campbell  said  that 
last  year  "47  million 
American  families 
did  not  buy  a  food 
freezer;  46  million 
did  not  buy  a  room 
air  conditioner;  45 
million  families  did  not  buy  a  cleaner  or  re- 
frigerator; 44  million  men  did  not  buy  an 
electric  shaver  'maybe  because  Gillette  is  doing 
such  a  good  job  with  its  Cavalcade  of  Sports 
on  both  television  and  radio'."  He  listed  data 
for  washing  machines,  house  painting  and  vaca- 
tions, including  41  million  families  that  didn't 
buy  a  tv  set. 

"This  vast,  untouched  market  calls  for  lots 
of  sales  tools,  and  foremost  among  them  is 
advertising,"  he  said.  "And  that  sightless  won- 
der which  is  radio  will  do  its  share  of  the  ad- 
vertising job  —  persuasively,  in  unexpected 
places,  at  all  kinds  of  odd  hours,  and  eco- 
'  nomically." 

A  Puzzler 

As  a  seller  of  both  radio  and  tv  time,  Mr. 
Campbell  confessed  he  is  puzzled  by  those 
who  say,  "Get  me  television  time.  Any  time. 
And  you  can  sign  me  to  a  52-week  contract  for 
$3,000  a  week."  Others,  he  said,  "are  actually 
dropping  all  advertising  until  they  can  get  the 
spot  on  television  they  want  adjacent  to  /  Love 
Lucy  or  Dragnet." 

Reminding  that  13  million  radio  sets  were 
turned  out  last  year,  he  said  consumers  paid 
$300  million  for  them — "actually  more  radios 
than  were  being  purchased  per  year  before 
commercial  television  was  firmly  established. 
Even  before  the  sale  of  those  13  million  new 
sets,  there  were  in  excess  of  100  million  radio 
sets  in  use  in  American  homes." 

Mr.  Campbell  said  he  "believes  that  the  man 
who  pays  a  nickel  for  a  newspaper  reads  it 
and  that  a  woman  who  pays  $100  for  a  vacuum 
cleaner  sweeps  the  floor  with  it."  He  con- 
tinued, "I  also  believe  that  the  13  million  who 
bought  radios  in  1953 — plus  the  100  million 
radios  bought  before  1953 — are  tuning  in  to 
radio  news  and  sports  and  soap  operas  and 
music  every  day  and  every  night.  And  I  know 
that  I  am  not  unique  in  my  belief  that  those 
100  million  radios  are  being  listened  to." 

Local  sponsors  are  spending  twice  as  much 
for  radio  advertising  as  they  were  spending  in 
1947,  he  said,  and  25%  more  in  1953  than 
1950. 

Looking  at  the  Westinghouse  radio  stations, 
all  of  which  are  in  markets  having  tv,  he  said, 
"Local  merchants  are  spending  more  dollars 


on  every  one  of  those  five  stations  in  June 
1954  than  they  spent  in  June  1953.  At  two 
of  our  stations  local  sales  for  this  June  are 
more  than  50%  higher  in  dollar  volume  than 
for  June  of  last  year.  I  can  only  conclude 
that  advertising  on  our  Westinghouse  stations 
is  making  the  doors  spin  around  for  local 
merchants.  And  what's  true  of  us  must  be  true 
of  other  radio  stations  across  the  nation." 

Mr.  Campbell  cited  a  success  story  in  which 
a  savings-loan  association  found  in  late  1952 
that  eight  spot  announcements  brought  $40,000 
in  new  deposits.  In  1953  a  $7,500  radio  budget 
was  allocated  and  as  a  direct  result  the  associ- 
ation had  $lJ/4  million  in  new  deposits.  Another 
story,  built  around  the  Hollinator  home  in- 
cinerator, found  that  70%  of  the  leads  resulted 
in  sales  at  $150  each. 

Only  Radio  Can  Reach 
Food  Market,  Kimble  Says 

RADIO  was  termed  last  fortnight  by  R.  David 
Kimble,  BAB  director  of  local  promotion,  as 
the  "only  medium"  that  can  reach  the  entire 
consumer  market  for  the  food  industry. 

Mr.  Kimble  spoke  before  the  Tri-City  Food 
Brokers  Assn.  at  Bristol,  Tenn.-Va.  He  docu- 
mented his  claim  by  quoting  results  from  sales 
effectiveness  research  studies  underwritten  by 
BAB  for  the  Kroger  Co.  on  the  retail  store  level 
and  for  the  McCormick  Tea  Co.  on  the  manu- 
facturer level.  He  cited  the  following  conclu- 
sions from  the  study: 

1.  While  you  can  always  reach  part  of  your 
food  potential  with  visual  advertising,  to  reach 
all  your  potential  customers  you  must  use  radio 
advertising  too.  (2)  Even  when  used  domi- 
nantly,  radio  advertising  and  visual  advertising 
reach  and  produce  buying  action  from  almost 
exclusive  audiences — with  relatively  little  over- 
lap. 

As  evidence  of  the  food  industry's  confidence 
in  radio,  Mr.  Kimble  reported  that  50%  of  the 
supermarkets  in  the  country  and  60%  of  the 
top  1,000  food  manufacturers  currently  are 
regularly  using  radio. 

Jean  Elliot  to  Head 
Ohio  AWRT  Organization 

JEAN  ELLIOT,  vice  president-treasurer  of 
WCUE  Akron,  has  been  named  president  of 
the  Ohio  provisional  chapter  of  American 
Women  in  Radio  &  Television.  The  organiza- 
tional meeting  was  held  in  Cleveland  last 
month  at  the  call  of  Ellamae  Casteel,  WKBN 
Youngstown  and  national  chairman  of  the  cen- 
tral area  AWRT. 

Other  officers  chosen  were:  Marjorie  Mariner, 
WFMJ  Youngstown,  corresponding  secretary; 
Jean  Shea,  WBNS-TV  Columbus,  treasurer; 
Penny  Pruden,  WLW  Cincinnati,  membership 
chairman,  and  Mart  Holt,  WJMO  and  WSRS 
Cleveland,  recording  secretary.  Directors  of 
the  state  chapter  include:  Dorothy  Fuldheim, 
WEWS  (TV)  Cleveland;  Margot  Graham, 
Margot  Graham  Shows,  Dayton,  and  Eleanor 
Hansen  Sands,  WHK  Cleveland.  Cleveland  has 
been  selected  as  the  site  for  the  October  con- 
vention. 

Alabamans  Meet  Oct.  8-9 

THE  ALABAMA  Broadcasters  Assn.  will  hold 
its  fall  meeting  Oct.  8-9  at  the  U.  of  Alabama, 
Tuscaloosa,  it  was  announced  last  week  by  J. 
Dige  Bishop,  president.  Plans  for  the  event 
were  adopted  at  a  recent  Birmingham  meeting 
of  the  board  of  directors.  Lionel  Baxter,  WSFA 
Montgomery,  is  program  chairman  and  Dr. 
Jack  Morton  of  the  university  is  chairman  of 
the  arrangements  committee. 


RETMA  Vo  ices  Protest 
To  Subscription  Tv  Bill 

CLASSIFICATION  of  subscription  tv  as  a 
common  carrier  service  is  an  "arbitrary"  move, 
Radio  -  Electronics  -  Television  Manufacturers 
Assn.  told  the  House  Commerce  Committee  last 
fortnight.  RETMA  opposed  the  bill  (HR 
643 1 )  introduced  by  Rep.  Carl  Hinshaw  (R- 
Calif. )  which  would  make  subscription  tv  a 
utility  type  service. 

No  one  proposes  that  he  be  licensed  by  the 
government  to  provide  this  service,  RETMA 
said.  Subscription  tv  is  not  a  common  carrier 
service  within  the  meaning  of  that  term, 
RETMA  said. 

"Merely  charging  the  public  a  fee  for  listen- 
ing to  a  particular  program  does  not  change 
the  operation  from  being  a  broadcast  service," 
RETMA  said. 

The  manufacturer's  organization  asked  that 
the  FCC  be  permitted  to  use  its  discretion  in 
the  matter. 

It  added  that  the  bill  as  now  drawn  might 
affect  community  television  systems. 

If  broadcasters  had  to  assume  common  car- 
rier obligations  in  order  to  render  subscription 
tv  service,  RETMA  said,  it  would  "clearly  pre- 
vent or  seriously  retard  the  establishment  of 
this  new  service."  RETMA  asked  that  it  be 
given  the  opportunity  of  appearing  if  hearings 
are  held. 

Common  carriers  are  not  only  subject  to 
FCC  regulation  but  their  rates  are  also  fixed  by 
the  FCC.  Broadcast  operations,  also  under 
FCC  regulation,  are  not  rate-regulated. 

Rep.  Hinshaw  introduced  his  bill  last  July. 
The  FCC  last  month  also  opposed  enactment  of 
the  bill.  It  said  that  if  it  found  subscription  tv 
to  be  in  the  public  interest  it  could  authorize  it 
as  a  broadcast  service  [B°T,  May  17]. 

South  Dakotans  Elect  Eppel 

RAY  EPPEL,  KORN  Mitchell,  has  been  elected 
president  of  South  Dakota  Broadcasters  Assn., 
succeeding  Max  Staley,  KIJV  Huron.  Byron 
McEUigot,  KSDN  Aberdeen,  is  new  vice  presi- 
dent, and  Jim  Slack,  KUSD  Vermillion,  secre- 
tary-treasurer. Officers  were  elected  at  the 
June  22-24  state  meeting  and  BMI  clinic,  held 
in  Huron.  North  Dakota  stations  met  simul- 
taneously with  the  South  Dakota  group,  taking 
part  in  the  clinic  sessions. 


MEDAL  OF  HONOR  presented  annually 
by  Radio-Electronics-Tv  Mfrs.  Assn.  is  given 
to  Robert  C.  Sprague  (I),  retiring  RETMA 
chairman,  by  Glen  McDaniel,  president, 
at  the  June  15-17  meeting  in  Chicago. 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  45 


TRADE  ASSNS, 


—  PERSONNEL  RELATIONS  — 


TOP:  Attending  the  meeting  of  the  Assn.  of  Independent  Metropolitan  Stations  at 
Portsmouth,  N.  H.  [B*T,  June  21],  were  (I  to  r):  seated,  John  Engelbrecht,  WIKY 
Evansville,  Ind.;  Jock  Fearnhead,  KYA  San  Francisco;  Chuck  Balthrope,  KITE  San 
Antonio;  standing,  Bob  Leder,  WINS  New  York;  Steve  Cisler,  KEAR  San  Mateo,  Calif.; 
Robert  Enoch,  WXLW  Indianapolis,  AIMS  vice  chairman;  Fred  Rabell,  KSON  San  Diego. 


BOTTOM:  Also  present  (I  to  r):  seated,  Claire  E.  Grant,  KCBC  Des  Mo  ines;  Paul  Lytle, 
WNEB  Worcester,  Mass.;  Ed  Weldon,  WKYW  Louisville;  Jock  Maurer,  WCUE  Akron; 
standing,  Ed  McCann  Jr.,  WNEB;  Will  Dougherty,  WDOK  Cleveland;  John  Hurley, 
WNEB;  Lawrence  Reilly,  WTXL  West  Springfield,  Mass.;  Sherm  Marshall,  WOLF  Syra- 
cuse, AIMS  president. 


AHF  Cites  Radio  Spot 
Aid  for  Freedom  Crusade 

ESTIMATED  700,000  radio  spot  announce- 
ments on  behalf  of  the  American  Heritage 
Foundation  Crusade  for  Freedom  project  were 
broadcast  during  the  recently-concluded  cam- 
paign, it  was  announced  last  week. 

This  estimate  was  reached  by  the  Foundation 
on  returns  from  questionnaires  to  well  over 
1,000  radio  stations,  which  were  used  as  a 
statistical  base.  It  was  indicated  that  about 
95%  of  stations  used  Crusade  material  from 
January  through  April  and  that  about  30%  of 
the  stations  used  feature  material  or  engaged 
in  special  activity. 

The  Crusade,  which  was  designed  to  raise 
funds  for  Radio  Free  Europe,  also  made  use 
of  tv  programming.  It  was  estimated  that  a 
total  of  IVi  to  2  billion  radio  and  television 
home  impressions  (one  message  in  an  individual 
home  at  one  time)  carried  the  Crusade  to  every 
part  of  the  nation. 


N.  Y.  Pioneers  Pick  Officers 

FRANK  SILVERNAIL,  radio  and  tv  manager, 
BBDO,  was  elected  president  of  the  New  York 
chapter  of  Radio  Pioneers  for  the  coming  year 
at  the  chapter's  final  meeting  of  the  1953-54 
season.  Charles  Butterfield,  Associated  Press, 
was  elected  first  vice  president;  Henriette  Har- 
rison, broadcast  consultant,  second  vice  presi- 
dent; Bruce  Robertson,  B«T,  third  vice  presi- 
dent; Myer  H.  Shapiro,  BMI,  secretary;  Charles 
Wall,  Associated  Music  Publishers,  treasurer, 
and  Arthur  Simon,  Radio-Television  Daily,  re- 
cording secretary. 

TRADE  ASSNS.  PEOPLE 

Don  Larson,  former  advertising  manager,  Hoff- 
man Radio  Corp.,  L.  A.,  named  general  man- 
ager, West  Coast  Electronic  Mfrs.  Assn.  New 
headquarters  of  group  are  located  at  339  S. 
Robertson  Blvd.,  Beverly  Hills. 
Ru  Lund,  manager,  Moore  &  Lund,  Portland, 
Ore.,  radio-tv  station  representatives,  elected 
president,  Oregon  Advertising  Club. 


AFM  NEGOTIATES 
ON  FUND  PAYMENTS 

Tv  networks,  film  distributors 
press  for  payment  of  flat  sum 
to  musicians  performance  trust 
fund  instead  of  present  per- 
centage basis  payments. 

NEGOTIATIONS  were  reported  in  progress 
last  week  between  the  American  Federation  of 
Musicians  and  the  television  networks  and  tv 
film  distributors  on  devising  a  new  method  of 
royalty  payments  to  the  musicians  performance 
trust  fund  for  use  of  tv  filmed  musical  programs. 

Presently  networks  and  tv  film  distributors 
pay  a  percentage  fee,  but  they  are  pressing  for 
the  adoption  of  a  flat  sum  to  be  earmarked  for 
the  fund.  Under  a  new  arrangement  proposed 
to  AFM.  it  is  reported  that  the  networks  would 
pay  $750  for  first  run  on  a  half-hour  filmed 
show;  $300  for  second",  third  and  fourth  runs, 
and  $200,  for  fifth  and  subsequent  runs.  Dis- 
tributors would  pay  $400  for  first  run;  $250, 
second  run;  $200,  third  and  fourth  runs  and 
$100,  fifth  and  subsequent  runs. 

James  C.  Petrillo.  AFM  president,  is  said  to 
be  mulling  over  the  offer  but  has  come  to  no 
decision. 

It  is  the  belief  of  distributors  that  the  new 
arrangement  would  stimulate  use  of  musicians 
in  tv  filmed  productions  and  thereby  benefit  the 
trust  fund.  They  contended  that  the  percentage 
formula  does  not  achieve  AFM's  objective  of 
building  up  the  fund  and  providing  more  work 
for  musicians,  claiming  that  it  serves  to  re- 
strain production  of  musical  tv  filmed  shows. 
They  believe  that  more  such  programs  would  be 
made  if  the  new  formula  were  adopted. 

TWA  to  Consider  Strike 
Against  Davis  Enterprises 

A  STRIKE  vote  against  Joan  Davis  Enter- 
prises, producers  of  NBC-TV  /  Married  Joan, 
currently  is  being  taken  by  Television  Writers 
of  America,  with  mail  ballots  returnable  by 
the  night  of  a  membership  meeting  this  Wednes- 
day. 

The  union  contends  the  move  is  merely 
"precautionary."  Although  Davis  Enterprises 
recently  "switched"  negotiators,  after  joining 
Alliance  of  Tv  Film  Producers,  no  trouble  is 
expected  in  reaching  an  agreement,  TWA 
spokesmen  said.  The  new  contract  was  vir- 
tually completed  when  ATFP  became  the  Davis 
negotiators,  union  officials  declared,  and  the 
hitch  arose  after  ATFP  indicated  the  whole  con- 
tract would  have  to  be  re-negotiated,  instead 
of  four  minor  points  which  still  are  unsettled. 

IATSE  Candidates  to  Debate 

RICHARD  F.  WALSH,  incumbent  president  of 
International  Alliance  of  Theatrical  &  Stage 
Employes,  tentatively  has  agreed  to  debate 
campaign  issues  with  former  Hollywood  IATSE 
representative  Roy  M.  Brewer,  candidate  for  the 
IATSE  presidency,  at  a  dinner  meeting  in  Holly- 
wood July  8. 

The  Brewer-for-president  committee,  which 
will  stage  the  Hollywood  meeting  and  debate 
for  a  Southern  California  delegation  to  the 
IATSE  convention  in  Cincinnati,  to  start  Aug. 
9,  reports  the  press  will  be  barred  from  cover- 
ing the  meeting  at  Mr.  Walsh's  request. 


Page  46    •    July  5,  1954 


Broadcasting   •  Telecasting 


EXCB  L  in 


Selling/ 


THE  WDAFTV  KITCHEN  KLUB 


A 


BETTE  HAYES,  a  Bradley  University  home  economics 

graduate,  won  several  awards  as  a  Westinghouse  demonstrator  before 
WDAF-TV  discovered  her.  Bette  is  a  TV  natural.  She  never  reads  a 
commercial.  She  learns  the  product  and  delivers  the  advertiser's  message 
straight  into  the  camera's  eye  in  her  easy  mid-western  style. 
Bette  works  in  a  beautiful,  modern  kitchen,  and  Bette  is  a  beautiful  girl. 
But  her  viewer  friends  don't  envy  her.  They  like  her  because  she  doesn't 
talk  over  them,  below  them,  or  to  them.  She  talks  WITH  them. 


Here  are  seme  excerpts  from  WDAF-TV  KITCHEN  KLUB'S  heavy  mail: 


BOB  KERR 


has  won  his  place  in  the  hearts  of  WDAF-TV 
viewers  with  his  quick,  puckish— not  cornball— wit.  When  Bob  is  not 
performing  as  general  taste-tester,  he  helps  Bette  sell  products  with  a 
warm  conviction  that  homemakers  admit  they  just  can't  resist. 
Bob  won  a  recent  poll  conducted  throughout  the  Kansas  City  area  by 
TV  GUIDE  io  determine  "The  local  personality  in  the  Kansas  City  seven- 
station  market  area,  most  deserving  of  network  recognition." 


And  here  is  a  sampling  of  the  consistent  participating- 
sponsor  company  that  Bette  and  Bob  keep: 


You  are  by  far  the  sweetest  little  homemaker  that  I  have  seen  on  any  TV  station  .  .  . 
and  you  are  so  refreshing— so  neat  and  you  truly  make  cooking  an  exciting  and 
challenging  affair.  Kansas  City,  Missouri 

It  is  1  o'clock  p.  m.  and  your  daily  program  is  just  over  as  usual  every  day.  I  have 
been  listening,  enthralled  to  every  word  ...  Of  course  I  am  just  one  person  who  is 
profiting  by  your  priceless  cooking  directions.  If  only  the  young  brides  or  those  who 
are  not  wise  in  the  culinary  methods,  would  listen  to  you,  how  much  worry,  even  ex- 
pense, they  might  save  themselves  ...  As  I  believe  I  told  you  in  a  previous  letter 
that  I  am  quite  an  old  lady  (93)— the  daughter  and  grand-daughter  of  two  good 
cooks  and  thought  I,  also,  knew  pretty  well  how  to  cook  ...  I  have  learned  quite 

0  lot  from  listening  to  you.  Kansas  City,  Missouri 

At  our  house  Kitchen  Klub  time  is  the  TV  event  of  the  day.  I  am  a  regular  viewer 
because  of  the  variety  of  ideas  and  practical  suggestions.  After  thirty  years  as  a 
homemaker  .  .  .  one  is  likely  to  find  ones  self  in  a  rut,  so  your  program  is  an  inspira- 
tion to  many  of  us.  Offawa,  Kansas 

We  really  like  your  helper  Bob.  We  had  seen  him  many  times  on  the  TV  newscast, 

but  we  really  had  no  idea  how  nice  he  was,  until  we  met  him  on  your  program. 

It  is  just  like  being  in  the  kitchen  with  you.  St.  Joseph,  Missouri 

Our  Study  Club  is  having  a  lesson  on  Famous  American  Women  in  Home  Economics 
and  Business,  and  I  hive  chosen  you  as  my  subject  on  July  23rd.  The  Ludlon  Study 
Club  members  all  enjoy  your  Kitchen  Klub  very  much.  You're  also  so  bright  and 
cheery  that  it  is  impossible  not  to  smile  all  the  short  half  hour.     Ludlon  Missouri 

1  try  and  use  the  products  you  advertise  as  we  enjoy  your  program. 

Offawa,  Kansas 

Keep  up  your  good  work,  good  ideas,  and  helpful  hints.  They  are  a  blessing  to  us 
housewives.  I  sometimes  throw  up  my  arms  in  despair,  for  I  cannot  get  any  new 
ideas  as  to  what  I  should  fix  for  my  family  for  supper  ...  But  since  I  have  been 
watching  your  TV  shows,  it  has  given  me  a  new  outlook  on  life.  I  now  have  some 
new  wonderful  ways  to  fix  our  meals.  Kansas  City,  Kansas 


General  Foods 
Knox  Gelatine 
Safeway  Stores 
Wearever  Aluminum 
Eatmor  Cranberries 
Sunkist 

Procter  and  Gamble 
Carnation  Co. 
Lever-Upton 
Armour  &  Co. 
Mirro  Products 
Purex 

General  Baking  Co. 
Louisiana  Yams 
Culligan  Water  Softener 
Nestle 


Lee  Foods 

Sunshine  Biscuit 

Mrs.  Tucker's  Shortening 

Whirlpool  Washers  and  Dryers 

General  Electric  Co. 

Holsum  Products 

Dracket  Co. 

Washington  Apples 

Wish-Bone  Salad  Dressing 

Walcott  Oven  Cleaners 

Kerr  Glass 

Minnesota  Mining  Co. 
Texas  Rice 
Princess  Place  Mats 
Harpel  Salad  Dressing 


The  Kitchen  Klub  is  just  one  of  the  outstanding  local  programs  produced  b> 
a  staff  of  television  pioneers  on 


WDAFTV 

KANSAS  CITY 

The  Television  Station  of  The  Kansas  City  Star 


Represented  by  Harrington,  Righter,  and  Parsons 


Broadcasting   •  Telecasting 


July  5,  1954    •    Page  47 


GOVERNMENT 


SENATE  CRITICS  OF  RADIO-TV 
EVOKE  INDUSTRY  OPPOSITION 

Senate  Rules  group  holds  hearings  on  investigative  procedures.  Oft- 
repeated  is  suggestion  that  broadcast  media  be  barred. 


Welcome — For  Now 

THE  SUBCOMMITTEE— of  the  Sen- 
ate Rules  Committee  —  that  heard  a 
string  of  Senators  testify  against  the 
evils  of  radio-tv  coverage  of  investiga- 
tion hearings  with  many  lawmakers 
strongly  urging  a  broadcast  blackout  on 
Capitol  Hill,  had  this  to  say  in  its  original 
announcement  of  its  own  hearing  last 
week: 

Motion  picture,  television,  broadcasting 
and  recording  devices  will  be  permitted  to 
be  operated,  subject  to  the  objection  of 
any  witness  while  testifying.  In  the  event 
there  is  objection,  use  of  the  devices  will 
be  suspended  during  the  testimony  of  the 
objecting  witness. 


PROTESTS  from  harassed  broadcasters,  faced 
with  loss  of  rights  to  cover  Congressional  com- 
mittee procedures  with  microphone  and  camera, 
mounted  in  volume  last  week  as  a  key  Senate 
subcommittee  heard  influential  Senators  decry 
the  media's  presence  on  Capitol  Hill. 

The  Senate  Rules  subcommittee  last  Monday 
opened  a  three-day  hearing  on  Congressional 
investigating  committee  procedures.  It  is  con- 
sidering a  number  of  resolutions  to  overhaul 
present  procedure  by  setting  up  a  new  code. 

Among  the  various  proposals  are  those  affect- 
ing radio-tv  coverage.  They  break  down  into 
three  distinct  types.  These  include  the  prohibi- 
tion of  all  televising  of  Congressional  proceed- 
ings (S  Res  86  authored  by  Sens.  Olin  D.  John- 
ston [D-S.  C]  and  John  C.  Stennis  [D-Miss.]); 
permission  for  radio-tv  left  up  to  the  individual 
committee  chairman  but  any  witness  can  ask  not 
to  be  on  tv  or  radio  against  his  will  (S  Res  256 
by  Sen.  Estes  Kefauver  [D-Tenn.]);  ban  of  any 
commercial  sponsorship  of  Congressional  hear- 
ings (S  Res  249  by  Sen.  Wallace  F.  Bennett 
[R-Utah]). 

In  addition,  there  are  companion  proposals 
in  the  House  plus  H  Res  550,  by  Rep.  George 
Meader  (R-Mich.),  which  would  permit  com- 
mittee chairmen  in  the  House  to  decide  if  hear- 
ings be  broadcast  or  telecast. 

As  the  subcommittee  heard  Senator  after 
Senator  take  the  stand  in  opposition  to  radio-tv 
coverage,  network  representatives  and  the 
NARTB  formed  plans  to  testify  in  defense  of 
the  media's  right  for  equal  access  with  the 
press. 

By  today  (Monday)  the  subcommittee  re- 
portedly will  have  a  formal  letter  from  NARTB 
asking  that  it  be  heard.  CBS  and  NBC  also 
are  contacting  the  subcommittee  for  appear- 
ances, it  was  learned. 

At  the  same  time,  the  Radio-Tv  Correspond- 
ents Assn.  in  Washington  was  expected  to  lodge 
its  protest  and  possibly  request  an  appearance. 

From  New  York,  the  Radio-Newsreel-Tele- 
vision  Working  Press  Assn.  sent  a  letter  to 
Chairman  William  E.  Jenner  (R-Ind.)  of  the 
Senate  Rules  Committee  (and  also  chairman  of 
the  subcommittee)  protesting  the  Senators'  testi- 
mony. 

'Beacon  Light' 

Arnold  Lerner,  president  of  the  association, 
urged  Senators  "to  keep  ever  in  sight  the  bea- 
con light  of  the  freedom  of  public  information." 

Reviewing  historical  precedent  for  radio-tv 
and  newsreel  coverage  of  the  flow  of  informa- 
tion, Mr.  Lerner  said  that  "to  turn  back  the 
calendar  of  mass  communications  by  barring 
newsmen  of  radio,  theatrical  newsreels,  and  tele- 
vision from  public  hearings  covered  by  the 
newspaper  press  would  be  an  unthinkable  step. 
It  would  be,  in  effect,  an  attempt  to  repeal  the 
Twentieth  Century." 

He  said  the  association  subscribes  to  any 
changes  in  rules  that  would  "enhance  the  dignity 
of  the  legislature  and  the  country  and  insure 
fair  and  equitable  treatment  for  witnesses  with- 
out detracting  from  the  Senate's  power  to  in- 
vestigate within  the  constitutional  framework." 
But,  he  said,  "We  ask  only  that  no  proscriptions 
on  the  freedom  of  public  information  be  adopt- 
ed without  reference  to  the  spirit  of  the  Bill 
of  Rights." 

For  Senators  opposing  broadcast  coverage, 
the  subcommittee  permitted  an  open  season. 


Broadsides  fired  by  the  lawmakers  did  not  hew 
to  party  line.  Both  Republicans  and  Democrats 
joined  in  the  hunting  and  the  subcommittee 
membership,  as  represented  at  the  hearing  by 
Sen.  Jenner,  Sen.  Carl  Hayden  (D-Ariz.),  and 
Sen.  Frank  Carlson  (R-Kan. ),  seemed  to  go 
along. 

Strongest  testimony  delivered  against  radio- 
tv  coverage  was  presented  by  Sen.  Bennett. 
The  Senator  spoke  on  behalf  of  his  resolution 
to  bar  commercial  sponsorship  of  hearings. 
During  his  testimony,  however,  he  urged  that 
the  Rules  Committee  separate  his  proposal  from 
the  others  and  place  it  on  the  calendar  for 
immediate  consideration. 

Sen.  Bennett  saw  in  this  move  an  opportunity 
to  enact  his  proposal  while  the  Senate  committee 
further  deliberated  on  other  resolutions  to  shear 
the  rights  of  broadcast  coverage. 

Key  portion  of  Sen.  Bennett's  testimony 
follows: 

This  rule  would  not  prevent  broadcasts  or  re- 
cordings devoted  exclusively  to  a  survey  or  sum- 
mary of  news  of  current  events  even  though  such 
newscasts  were  commercially  sponsored.  It 
would  not  prevent  unsponsored  broadcasts  or 
those  broadcast  as  a  public  service. 

I  have  serious  doubts  about  the  advisability  of 
broadcasting  any  Seriate  proceedings  under  any 
circumstances  even  though  this  resolution  would 
prohibit  only  those  broadcasts  that  are  to  be 
commercially  sponsored.  To  allow  the  broadcast- 
ing' of  committee  proceedings  raises  some  ex- 
tremely difficult  problems. 

'Questionable  Commercialism' 

Sen,  Bennett  said  the  McCarthy-Army  hear- 
ings, which  were  broadcast  and  telecast  and 
during  which  a  limited  type  of  sponsorship  was 
permitted,  were  marked  by  "questionable  com- 
mercialism." He  said,  "I  cannot  but  feel  that 
the  sale  of  Senate  proceedings  is  a  prostitution 
of  the  legislative  process." 

He  also  said  sponsorship  would  expose 
Senators  to  new  political  and  commercial 
"pressures." 

Boiled  down.  Sen.  Bennett's  objections  to 
radio-tv  coverage  of  hearings  are:  omission  of 
material  broadcast  will  distort  "real  picture" 
of  the  Congressional  workday;  broadcasting 
destroys  the  "total  normal  atmosphere  of  com- 
mittee proceedings"  and  fails  to  project  it; 
encourges  "brashness  and  scene-stealing";  raises 
question  of  violation  of  right  of  privacy  of  a 
witness;  opens  door  to  abuse  of  senatorial 
immunity;  works  to  advantage  of  party  which 
through  control  of  committees  frequently  can 
determine  when  and  what  shall  be  broadcast 
according  to  political  purpose.    He  said: 

I  hope  that  this  resolution  will  not  be  blank- 
eted in  with  other  legislation  -pending  before 
this  committee  pertaining  to  the  interrogation 
of  witnesses  and  designed  to  set  a  pattern  for 
the  actual  conduct  of  the  hearings  themselves, 
but  will  be  separately  reported  for  prompt  con- 
sideration by  the  Senate. 

Also  testifying  before  the  subcommittee  were 
Sens.  Prescott  Bush  (R-Conn.);  Thomas  C. 
Hennings  (D-Mo.);  Irving  M.  Ives  (R-N.  Y.); 
Wayne  Morse  (Ind.-Ore.);  Guy  M.  Gillette 
(D-Iowa);  Herbert  Lehman  (D-N.  Y.);  A.  S. 
Mike  Monroney  (D-Okla.);  Robert  C.  Hen- 
drickson  (R-N.  J.);  Charles  E.  Potter  (R- 
Mich. );  Herman  Welker  (R-Idaho). 

Most  of  the  Senators  were  critical  of  radio- 
tv.  Those  who  were  not,  did  not  mention  the 


subject.  The  following  is  a  rundown  on  Sen- 
atorial opinion  expressed: 

Sen.  Hennings  —  McCarthy-Army  hearings 
were  "tawdry,  tedious  and  shameful"  and  a 
national  "disgrace."  Tv  lights  and  equipment 
are  distracting  and  disconcerting  to  witnesses. 
"I  feel  .  .  .  that  rather  than  having  the  com- 
mittee accommodate  itself  to  this  media  and 
overtaxing  the  physical  limitations  of  the  hear- 
ing rooms,  television  should  itself  make  the 
adjustment."  He  said  no  doubt  such  advances 
will  be  made  by  the  industry. 

Sen.  Ives — Tv  in  particular  has  taken  the 
committee  investigation  into  the  living  room  and 
has  pin-pointed  the  conduct  of  these  investi- 
gations in  the  public  mind. 

Sens.  Morse,  Gillette,  Lehman,  Monroney 
and  Potter  made  no  specific  mention  of  radio 
or  tv  in  their  prepared  testimony.  However, 
Sen.  Lehman  noted  that  "members  of  the  press 
have  been  called  before  investigating  com- 
mittees in  an  attempt  to  intimidate  and  to 
smear  them.  This  is  a  violation  of  the  freedom 
of  the  press." 

Sen.  Potter  in  an  off-the-cuff  remark  when 
he  appeared  before  the  subcommittee  said  it 
was  a  relief  to  be  before  a  Senate  group  with- 
out the  glare  of  tv.  He  said  he  believes  "much 
more  can  be  accomplished  without  cameras" 
in  committee  proceedings. 

Sens.  Hendrickson  and  Welker  only  briefly 
mentioned  the  broadcast  media.  Both  were 
critical  of  their  effects  on  the  conduct  of  investi- 
gations. Sen.  Hendrickson  said  he  thought  a 
witness  should  have  the  right  not  to  have  his 
testimony  broadcast  or  televised. 

Bricker  Among  'Anti's' 

In  a  statement  filed  with  the  subcommittee, 
Senate  Commerce  Committee  Chairman  John 
W.  Bricker  (R-Ohio)  said  hearings  ought  to  be 
televised  only  when  approved  by  a  majority 
vote  of  the  full  committee  "but  in  no  event 
over  the  objection  of  any  witness."  He  also 
gave  his  support  to  Sen.  Bennett's  resolution. 

Sen.  Olin  D.  Johnston  (D-S.  C.)  in  a  state- 
ment endorsed  Sen.  Bennett's  stand  against 
commercials,  hit  against  grandstanding,  pointed 
up  a  complaint  that  only  portions  of  a  hearing 
are  presented  and  cited  violation  of  a  witness' 
privacy. 

Sen.  Alexander  Smith  (R-N.  J.)  filed  with  the 
committee  a  statement  which  included  a  recom- 
mendation that  no  radio  or  tv  ought  to  be  per- 
mitted when  a  witness  asks  they  be  discontinued. 

Sen.  Styles  Bridges  (R-N.  H.)  in  his  sub- 
mitted statement  said  nothing  about  the  media. 

The  hearing  continues  tomorrow  (Tuesday) 
before  the  Senate  Rules  subcommittee.  Or- 
ganizations such  as  the  AFL  and  the  CIO 
among  others  are  expected  to  testify.  A  hearing 
also  will  be  held  Wednesday  and  in  subsequent 
weeks  on  Tuesdays  and  Wednesdays,  accord- 
ing to  current  plans  of  the  Rules  group. 


Page  48    •    July  5,  1954 


Broadcasting    •  Telecasting 


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TV'S  RIGHT  IN  HEARINGS  DEFENDED 


NARTB  attorneys  answer 
point-by-point  the  objections 
raised  to  telecasting.  In  same 
special  issue  of  'Federal  Bar 
Journal'  are  anti-tv  articles  of 
Vice  President  Nixon  and  Har- 
vard's Dean  Griswold. 

NARTB  attorneys  Vincent  T.  Wasilewski  and 
Abiah  A.  Church  stand  in  defense  of  the  tele- 
vising of  Congressional  hearings  in  a  special 
issue  of  the  Federal  Bar  Journal  dealing  with 
Congressional  hearings  and  investigations,  pub- 
lished last  week. 

Taking  issue  with  every  suggestion  that  tele- 
vision be  barred  from  public  hearings,  the 
NARTB  lawyers  cite  the  history  of  the  struggle 
for  open  hearings  to  plead  that  tv  be  treated  on 
the  same  terms  as  any  other  news  medium.. 

The  symposium,  the  work  of  an  FBA  com- 
mittee headed  by  Washington  attorney  Ralph  E. 
Becker,  is  primarily  concerned  with  Congres- 
sional hearing  procedures  and  rules  of  conduct. 
Although  subsidiary  to  the  main  concern  of  the 
writers  (rights  of  witnesses,  purposes  of  investi- 
gations, etc.),  television  is  mentioned  vigor- 
ously and  in  the  negative  by  two  of  the  contrib- 
uting authors.  They  are  Vice  President  Richard 
M.  Nixon,  in  the 
foreword,  and  Har- 
v  a  r  d  Law  School 
dean,  E  r  w  i  n  N. 
Griswold. 

Mr.  Nixon  hails 
the  advent  of  televi- 
sion as  one  of  the 
best  means  of  in- 
forming the  public. 
But  the  vice  presi- 
dent sees  dangers  in 
the  televising  of 
Congressional  hear- 
ings. Repeating  his 
1952  speech  to  the 
Los  Angeles  Bar  Assn.,  Mr.  Nixon  expresses 
the  fear  that  television  imbues  hearings  with  a 
"circus  atmosphere"  and  fosters  "playing  to  the 
audience"  on  the  part  of  participants. 

Television,  he  says,  may  be  an  "unreasonable" 
burden  on  the  average  witness. 

Mr.  Griswold  has  even  harsher  words  for  tv. 
He  calls  for  a  rule  forbidding  broadcasting, 
television,  newsreel  cameras  "or  any  other 
form  of  recording  or  reproduction  except  the 
ordinary  stenographic  transcript."  He  then  goes 
on: 

Even  flashing  flash  bulbs  can  be  an  indignity 
and  a  source  of  strain  to  a  witness.  It  is  high 
time  that  we  recognized  and  accepted  the  fact 
that  legislative  investigations  are  not  a  part  of 
show  business.  Witnesses  should  not  be  required 
to  testify  in  order  to  provide  a  spectacle  for  the 
public.  Requiring  testimony  under  such  condi- 
tions is  not  compatible  with  any  sound  notion 
of  due  process  of  law,  and  I  would  expect  our 
courts,  as  some  have  already  done,  to  uphold  a 
witness  who  refuses  to  testify  for  broadcast  of 
any  sort.  We  have  even  had  Congressional  in- 
vestigations put  on  with  sponsors,  with  adver- 
tising during  the  intervals.  Can  anyone  pos- 
sibly defend  such  a  practice? 

Stout  defense  of  television's  right  to  "cover" 
hearings  by  Messrs.  Wasilewski  and  Church 
is  premised  on  the  theme  that  television  only 
widens  the  public  attendance  at  open  hearings. 

Citing  legal  patriarch  Blackstone  and  Beu- 
than  and  their  encouragement  of  widest  possible 
publicity  at  trials  and  hearings,  the  two  NARTB 
attorneys  take  each  of  the  objections  raised  to 
the  televising  of  Congressional  hearings  and 
answer  them. 

Government  today  is  too  vast,  too  imper- 
sonal, they  point  out.  Through  the  medium  of 


MR.  NIXON 


television  it  is  possible  to  bring  back  the  town 
hall  idea  enabling  all  citizens  to  participate  in 
the  activities  of  their  government. 

To  the  argument  that  tv  is  distracting  to  the 
witness  because  of  lights,  cameras,  equipment 
and  personnel,  Messrs.  Wasilewski  and  Church 
point  to  two  1952  court  decisions  in  which  the 
judges  denied  that  contention  on  the  part  of 
Kefauver  investigation  witnesses  who  had  re- 


MR.  CHURCH 


MR.  WASILEWSKI 


fused  to  testify.  The  cases  were  those  of  U.  S. 
v  Kleinman  and  U.  S.  v  Moran.  They  also 
point  to  the  experience  of  WKY-TV  Oklahoma 
City  which  "covered"  a  court  trial  and  sessions 
of  the  Oklahoma  legislature.  The  station  re- 
ceived commendation  from  the  judge  and  from 
the  legislature  for  the  inobtrusiveness  of  its 
apparatus.  They  also  call  attention  to  the 
number-  of  church  ceremonies  televised  with- 
out objections. 

The  NARTB  lawyers  deny  that  tv  inter- 
feres with  witness'  right  to  privacy,  calling 
attention  to  the  accepted  legal  theory  that  when 
a  citizen  becomes  newsworthy  he  loses  that  pro- 
tection. 

To  objections  that  tv  would  give  a  one-sided 
or  incomplete  presentation,  they  answer  that  no 
medium  is  perfect  in  covering  an  event.  To  the 
charge  that  tv  might  lend  itself  to  slanting  the 
event,  they  vehemently  object.  "Tv  lets  the 
viewer  see  and  hear  for  himself,"  they  say. 

They  also  take  issue  with  the  theory  that 
televising  a  witness  who  refuses  to  testify  on  the 
ground  that  his  answers  might  incriminate 
him  denies  to  him  the  protection  of  the  Fifth 
Amendment.  The  Fifth  Amendment  clause 
protects  a  witness  against  prosecution  for 
wrong-doing  which  is  revealed  by  his  answers; 
it  does  not  protect  reputations,  Messrs.  Wasilew- 
ski and  Church  state.  They  call  attention  to 
bankruptcy  proceedings,  which  are  legal,  but 
which  certainly  reflect  on  the  reputation  of  the 
bankrupt. 

"Honest,  forthright  witnesses  should  welcome 
television's  candid  portrayal,"  they  say  in  re- 
sponse to  arguments  that  participants  might 
"put  on  an  act"  before  tv  cameras. 

Outside  of  Congressional  bills  and  resolutions 
regarding  television  (see  main  story  on  page 
48),  the  American  Bar  Assn.,  the  Federal 
Bar  Assn.  and  the  New  York  State  Bar  Assn. 
have  passed  resolutions  opposing  the  televising 
of  Congressional  hearings. 

KELP-TV  Seeks  Lower  Vhf 

KELP-TV  El  Paso,  Tex.,  petitioned  FCC  a 
fortnight  ago  to  change  the  educational  reser- 
vation on  ch.  7  there  to  ch.  13,  assignment  on 
which  it  expects  to  commence  operation  in 
September,  so  as  to  allow  a  switch  to  ch.  7. 
Reason  is  to  avoid  the  "competitive  disadvan- 
tage" of  being  at  the  top  of  the  dial,  away  from 
the  other  vhf  stations  now  operating  in  the  area. 


'Compromise'  Liquor 
Bill  Offered  by  Pelly 

Washington  Republican  would 
ban  such  advertising  during 
the  5  p.m.  to  7  p.m.  period 
when  children  watch  and  lis- 
ten to  radio-tv. 

A  "COMPROMISE"  measure  that  would  ban 
beer,  wine  and  liquor  advertising  on  radio  and 
tv  between  5  p.m.  and  7  p.m.  was  introduced  in 
the  House  Thursday  by  Rep.  Thomas  M.  Pelly 
(R-Wash.). 

In  speaking  to  the  House,  Rep.  Pelly  said 
his  bill  was  designed  as  a  compromise  to  the 
pending  Bryson  bill.  The  latter  proposal  would 
prohibit  all  alcoholic  beverage  advertising  on 
all  media. 

The  Pelly  bill,  he  said,  would  set  aside  a 
time  when  "parents  can  allow  their  children 
to  watch  television  or  listen  to  the  radio  with- 
out any  fear  that  they  will  be  subjected  to 
harmful  or  objectionable  advertising." 

Rep.  Pelly  also  warned  that  he  had  doubts 
whether  Congress  would  approve  the  Bryson- 
type  legislation  and  that  he  wished  it  to  be 
"crystal  clear  ...  I  do  not  align  myself  with 
either  the  'dry'  or  the  'wet'  forces  in  this  coun- 
try ..  .  On  the  contrary,  I  do  align  myself 
with  those  who  believe  in  moderation  in  the 
use  of  alcoholic  beverages  and  with  those 
parents  who  feel  that  their  children  should  be 
allowed  to  watch  television  and  listen  to  the 
radio  during  the  early  evening  hours  without 
concern  over  the  advertising  they  are  apt  to  see 
or  hear." 

The  bill,  which  was  referred  to  the  House 
Interstate  &  Foreign  Commerce  Committee 
that  already  has  held  hearings  on  the  Bryson 
measure,  would  make  the  two-hour  ban  a  con- 
dition in  the  issuance  of  station  licenses.  This 
would  be  done  by  amending  the  Communi- 
cations Act. 

At  the  same  time,  Capitol  observers  dis- 
counted any  possibility  that  either  the  Bryson 
bill  in  the  House  or  the  Langer  bill  in  the 
Senate  (both  measures  are  the  same)  would  get 
far  in  these  waning  days  of  Congress. 

The  Langer  bill  still  is  in  committee.  But 
because  of  its  highly  controversial  matter,  it 
would  be  necessary  to  bring  it  to  the  Senate 
floor,  if  and  when  cleared  by  committee,  where 
it  would  face  debate.  The  issue  is  much  the 
same  with  the  Bryson  bill  in  the  House. 

Sheppard  Again  Submits 
Anti-Network  Legislation 

RADIO  and  television  networks,  with  the  toc- 
sin already  sounded  in  the  Senate  by  Sen.  John 
W.  Bricker  (R-Ohio)  in  introducing  a  bill  for 
FCC  licensing  of  networks  (S  3456),  were 
alerted  further  last  week  by  a  similar  bill  in- 
troduced in  the  House  by  Rep.  Harrv  R.  Shep- 
pard (D-Calif.). 

The  Sheppard  proposal  was  referred  to  the 
House  Interstate  &  Foreign  Commerce  Com- 
mittee. 

Rep.  Sheppard's  bill  (HR  9700),  which 
caught  Congressmen  getting  ready  to  head 
homeward,  coupled  the  proposal  for  FCC  reg- 
ulation of  networks  with  another  authorizing 
radio  and  tv  stations  to  rebroadcast  sponsored 
programs  in  the  U.  S.  with  permission  of  the 
sponsor,  or  unsponsored  programs  with  ap- 
proval of  the  person  or  "originating  station" 
bearing  the  greatest  expenses  (non-transmitting 
costs)  of  the  program. 

The  California  Congressman's  proposal  on 


Page  50    •    July  5,  1954 


Broadcasting    •  Telecasting 


rebroadcasting  offered  a  new  section  (Sec.  332) 
to  the  Communications  Act.  A  twin  bill  intro- 
duced by  Rep.  Sheppard  (HR  9701)  would 
amend  Sec.  325  (a)  of  the  Act  to  include  the 
rebroadcasting  proposal. 

During  the  82d  Congress  Rep.  Sheppard  also 
introduced  a  bill  (HR  73)  seeking  FCC  control 
of  networks,  with  an  endorsement  by  then  FCC 
Chairman  Paul  A.  Walker,  and  a  rebroadcasting 
bill  (HR  10),  but  no  action  was  taken  on  either. 

Rep.  Sheppard's  stand  on  network  regulation 
and  rebroadcasting  dates  back  through  several 
Congresses.  In  asking  anti-network  legislation, 
the  Congressman  often  has  called  attention 
to  backing  by  a  number  of  broadcasters.  Among 
the  latter,  the  most  outspoken  has  been  Gordon 
P.  Brown,  WSAY  Rochester,  N.  Y. 

In  a  statement  on  behalf  of  his  network 
regulation  bill,  Rep.  Sheppard  said  many  radio 
stations  have  discontinued  operation  and  others 
are  operating  "in  the  red"  because  of  "network 
chain  monopolies." 

He  also  blamed  the  networks  and  the  FCC 
for  the  plight  of  uhf  operators  who  he  said 
failed  to  get  high  quality  network  programs. 

He  said  the  FCC  was  responsible  for  uhf 
troubles  through  its  "quicky"  vhf  tv  grants 
to  applicants  who  filed  "complicated  merger 
television  applications  .  .  .  with  the  FCC  ex- 
actly at  their  closing  time  of  5  o'clock  on  Tues- 
day afternoon,  and  then  the  FCC  promptly 
granted  these  applications  at  10  o'clock  on  Wed- 
nesday, the  next  day,  without  the  Commission- 
ers ever  having  a  chance  to  look  into  these 
complicated  applications  to  determine  if  the 
grant  .  .  .  would  be  in  the  public  interest." 

He  praised  Comr.  Frieda  B.  Hennock,  who, 
he  said,  "refused  to  be  a  party  to  such  illegal 
'quicky'  television  grants.  .  .  ." 

Approval  of  WINT  (TV)'s 
Ft.  Wayne  Site  Protested 

WKIG-TV  Fort  Wayne,  Ind.,  operating  on  ch. 
33,  and  Anthony  Wayne  Broadcasting  Co., 
recommended  in  an  examiner's  initial  decision 
for  a  grant  on  ch.  69  in  that  city,  have  protested 
to  FCC  a  request  by  ch.  15  WINT  (TV) 
Waterloo,  Ind.,  for  approval  of  main  studio 
in  Fort  Wayne  and  designation  as  a  Fort 
Wayne-Waterloo  outlet. 

They  charged  that  the  move  violates  FCC's 
allocation  principles  and  constitutes  misrepre- 
sentation in  view  of  WINT's  earlier  statements 
to  the  Commission  respecting  studio  and  trans- 
mitter sites  at  Waterloo.  Both  asked  for  a 
"reprimand"  of  WINT  to  discourage  other  at- 
tempts to  avoid  FCC's  normal  procedures. 

WKIG-TV  also  questioned  whether  acquisi- 
tion of  minority  holdings  in  WINT  by  principals 
in  WIR  Detroit  constitutes  illegal  transfer  of 
control  without  approval. 

WKJG-TV  pointed  out  that  in  WINT's  pub- 
licity to  the  trade  press  the  Waterloo  station  al- 
ready is  identifying  itself  as  a  "Fort  Wayne" 
station  [B*T,  June  7].  WKJG-TV  noted  ch.  15, 
according  to  FCC's  allocation  plan,  is  assigned 
to  Angola,  Ind.,  but  was  approved  initially  for 
WINT  at  a  site  in  Waterloo  14.2  miles  south 
of  Angola.  This  site  later  was  moved  seven 
miles  farther  south  of  Waterloo,  21  miles  from 
Angola,  the  Fort  Wayne  station  said,  and  WINT 
now,  through  request  for  special  temporary 
authority,  seeks  to  become  a  Fort  Wayne  outlet. 

WKJG-TV  charged  that  WINT  admitted  in 
its  request  for  STA  it  had  not  begun  construc- 
tion at  Waterloo  and  that  "it  had  no  intention 
of  constructing  studio  facilities  in  accordance 
with  the  representations  which  it  has  repeatedly 
made  to  the  Commission." 


DOERFER  WINS  UNANIMOUS  CONFIRMATION 


Commissioner  is  sworn  in  to 
full  seven-year  term.  Fast 
Senate  action  follows  collapse 
of  objections  posed  by  broad- 
caster Ed  Lamb. 

THE  SENATE  unanimously  confirmed  John 
C.  Doerfer  last  Tuesday  to  a  full,  seven-year 
term  on  the  FCC.  The  confirmation  rode 
through  without  an  objection,  in  effect  giving 
the  Commissioner  a  full  vote  of  confidence. 

In  informal  ceremonies  Thursday  afternoon 
in  his  office,  Comr.  Doerfer  took  his  oath  of 
office  before  Betty  Ferro,  notary  public  and 
chief  of  the  FCC  Common  Carrier  License 
Branch.  The  only  others  present  were  Mrs. 
Doerfer,  their  son,  lohn,  and  members  of  his 
office  staff. 

The  Senate's  action  came  after  an  unprece- 
dented attack  by  a  broadcaster  against  the 
FCC  nominee,  an  attack  that  lost  its  punch  in 
the  closing  session  of  a  two-day  hearing  held 
by  the  Senate  Interstate  &  Foreign  Commerce 
Committee  a  fortnight  ago  [B»T,  lune  28]. 

Setting  off  the  note  of  approval  was  swift 
clearance  of  President  Eisenhower's  re-appoint- 
ment of  Comr.  Doerfer  by  the  Commerce  Com- 
mittee on  Monday.  The  committee,  apparently 
finding  no  basis  for  the  charges  against  Comr. 
Doerfer,  voted  approval  without  a  dissent. 

Charges  by  broadcaster-publisher-industrialist 
Edward  Lamb  of  Toledo  collapsed  when  in 
testifying  before  the  committee,  Comr.  Doerfer, 
on  his  own  behalf,  and  Benito  Gaguine,  former 
FCC  examiner  and  legal  aide  to  Chairman 
Rosel  H.  Hyde,  and  now  a  Washington  attor- 
ney, explained  FCC  procedure  in  the  Lamb 
case. 


Playing  Politics 

Mr.  Lamb  had  charged  that  Comr.  Doerfer 
had  been  playing  politics  and  had  prejudged 
him.  These  complaints  were  treated  point-by- 
point  by  Comr.  Doerfer  in  his  testimony,  pre- 
senting his  own  version  of  each  charge.  When 
the  hearing  ended,  the  consensus  was  that 
Comr.  Doerfer  had  made  an  excellent  ap- 
pearance. 

Hub  of  the  case  was  that  one  of  Mr.  Lamb's 
applications  has  been  set  aside  by  FCC  for 
hearing  on  the  ground  that  he  concealed  Com- 
munist Party  and  communist  association  activi- 
ties [B»T,  Oct.  26,  1953,  et  seq.]. 

Comr.  Doerfer,  49,  is  a  Wisconsin  Re- 
publican. He  was  nominated  by  President 
Eisenhower  March  20,  1953,  as  successor  to 
Comr.  Eugene  H.  Merrill,  a  recess  appointee 
of  Mr.  Truman.  Taking  office  April  15,  1953, 
Comr.  Doerfer  served  out  the  term  of  Robert 
F.  Jones,  who  had  retired  from  the  Commis- 
sion. The  term  ended  last  Wednesday. 

President    Eisenhower    nominated  Comr. 


FCC  Budget  Clears 

FCC  is  operating  its  broadcast  service 
this  fiscal  year,  which  began  last  Thurs- 
day, with  $1,230,000,  some  $374,000  less 
than  the  sum  available  for  the  1954  fiscal 
year  which  ended  Wednesday. 

President  Eisenhower  signed  the  Inde- 
pendent Offices  appropriation  bill  June 
24  providing  $6,544,400  for  all  of  FCC's 
operations  in  fiscal  1955. 


Doerfer  for  a  new  and  full  term  on  the  FCC 
early  last  month  [At  Deadline,  June  7]. 

Comr.  Doerfer  is  credited  with  quickly  clear- 
ing a  backlog  of  public  utility  rate  cases  before 
the  Wisconsin  Public  Service  Commission.  He 
was  appointed  to  that  commission  in  1949,  and 
was  chairman  when  appointed  to  serve  on  the 
FCC. 

Born  in  Milwaukee,  Comr.  Doerfer  attended 
schools  there  and  in  1924-28  attended  the  U. 
of  Wisconsin  at  Madison,  where  he  received 
a  B.A.  in  commerce. 

After  college,  he  worked  as  an  accountant, 
and  acquired  an  interest  in  law  that  culminated 
in  a  doctor  of  jurisprudence  degree  cum  laude 
in  1935.  He  was  in  private  law  practice  in 
West  Allis,  a  Milwaukee  suburb,  and  served 
three  terms  as  city  attorney,  beginning  in  1940. 

STODOLA  RESIGNS 
FROM  FCC  POST 

EDWARD  T.  STODOLA,  chief  FCC  hearing 
examiner,  resigned  last  week  to  return  to  his 
previous  position  as  a  hearing  examiner  with 
the  Civil  Aeronau- 
tics Board.  Ill  health 
was  given  as  the  rea- 
son for  Mr.  Stodola's 
return  to  a  non-ad- 
ministrative job. 

Appointed  FCC 
chief  examiner  only 
last  March  [B»T, 
Feb.  15],  Mr.  Sto- 
dola  was  the  second 
chief  hearing  exam- 
iner in  the  FCC's 
annals.  The  first 
was  the  late  I.  Fred 
Johnson,  appointed 
in  1950  but  who  died  in  May  of  that  year. 

At  the  present  time,  the  FCC  has  17  hearing 
examiners.  This  number  is  scheduled  to  be 
reduced  to  about  11  by  the  end  of  the  year. 

Simpson  Bill  Would  Eliminate 
Excise  Tax  on  Radio,  Tv  Sets 

A  BILL  to  add  radio  and  tv  sets,  phonographs 
and  tubes  to  the  list  of  goods  exempted  from 
the  10%  manufacturers'  excise  tax  was  intro- 
duced in  the  House  last  Tuesday  by  Rep.  Rich- 
ard M.  Simpson  (R-Pa.).  The  bill  (HR  9742) 
was  referred  to  the  House  Ways  &  Means 
Committee  of  which  Rep.  Simpson  is  third- 
ranking  Republican  member. 

The  bill  would  amend  Sec.  3404  (a)  of  the 
Internal  Revenue   Code  to  read  as  follows: 

"(a)  Radio  receiving  sets,  automobile  radio  re- 
ceiving sets,  television  receiving  sets,  automobile 
television  receiving  sets,  phonographs,  and  com- 
binations of  any  of  the  foregoing  of  the  entertain- 
ment type,  and  tubes  of  the  type  used  on  or  in 
connection  with  or  as  component  parts  of  any 
of  the  foregoing  articles." 

Meanwhile,  in  the  Senate,  an  amendment 
to  eliminate  the  Federal  excise  levy  on  all- 
channel  tv  sets,  introduced  by  Sen.  Edwin 
C.  Johnson  (D-Colo.),  pends  before  the  Senate 
Finance  Committee. 


MR.  STODOLA 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  51 


GOVERNMENT 


SENATE  UNIT  SETS 
SESSION  ON  UHF 

The  Potter  subcommittee  meets 
Thursday,  reportedly  to  plow 
through  all  suggestions  made 
at  the  recent  hearings  on  uhf, 
with  FCC  discussing  each. 

FIRST  attempt  to  get  the  uhf  question  out  of 
Senate  drydock  is  set  tentatively  for  Thursday. 

Members  of  the  Senate  Communications 
Subcommittee  and  the  FCC  meet  behind  closed 
doors  that  day  for  a  shirt-sleeve  session  on 
problems  of  uhf  television.  The  session  will 
be  held  as  an  aftermath  of  the  subcommittee 
hearing  on  which  the  record  has  been  closed 
[B«T,  May  24,  et  seq.]. 

In  the  meantime,  Radio-Electronics-Tv  Mfrs. 
Assn.  told  the  Potter  subcommittee  in  a  letter 
that  it  was  opposed  to  the  recommendation 
that  the  Senate  group  approach  the  Attorney 
General  for  an  opinion  on  whether  an  anti- 
trust exemption  would  be  in  order  for  tv  set 
manufacturers  who  agree  to  produce  only  all- 
channel  receivers  [B»T,  June  28]. 

RETMA  President  Glen  McDaniel  said  such 
a  move  would  be  a  "serious  mistake"  in  that 
it  would  weaken  the  manufacturers'  protection 
under  the  anti-trust  laws  and  would  permit 
government  regulation  of  the  tv  set  manu- 
facturer. He  said  he  doubted  whether  such 
legislation  would  be  constitutional. 

While  cognizant  of  the  broadcaster's  prob- 
lems, "under  no  circumstances  [does  the  set 
manufacturer]  .  .  .  believe  that  it  would  be 
proper  or  desirable  to  solve  the  problem  by 
carrying  out  exceptions  to  the  anti-trust  laws 
or  by  imposing  Federal  regulation  .  .  ."  Mr. 
McDaniel  said. 

The  subcommittee,  headed  by  Sen.  Charles 
E.  Potter  (R-Mich.),  held  an  executive  session 
last  Tuesday  at  which  time  the  FCC-Senate 
conference  was  discussed. 

Details  Slim 

Details  are  slim  on  any  concrete  plans  on 
the  uhf  situation.  But  reportedly  the  execu- 
tive session  Thursday  will  adopt  the  procedure 
of  taking  up  point-by-point  all  recommenda- 
tions proffered  during  the  hearing.  FCC  will 
be  asked  by  the  Senators  to  discuss  each  point. 

Preliminary  work  thus  far  has  been  to  sift 
the  more  reasonable  suggestions  from  the  less 
probable — such  as  proposals  for  government 
subsidies  to  uhf  operators. 

The  make-up  of  the  subcommittee  member- 
ship has  changed  since  the  group  was  created 
by  Commerce  Chairman  John  W.  Bricker  (R- 
Ohio)  early  in  the  year.  Two  Senators — Dwight 
Griswold  (R-Neb.)  and  Lester  C.  Hunt  (D- 
Wyo.) — have  died.  Sen.  Earle  C.  Clements 
(D-Ky. )  just  last  Thursday  was  assigned  to 
the  Democratic  vacancy  (see  story,  this  page). 
Sen.  Eva  Bowring  (R-Neb.)  last  May  succeeded 
the  late  Sen.  Griswold. 

Thus,  the  five  members  of  the  subcommittee 
would  be  Sens.  Potter;  Andrew  F.  Schoeppel 
(R-Kan.);  Bowring;  John  O.  Pastore  (D-R.  I.) 
and  Clements. 

In  addition  to  the  suggestion  that  the  At- 
torney General  be  sought  out  on  a  set  manu- 
facturer agreement,  other  proposals  want  to: 

1.  Foster  an  all-out  campaign  to  eliminate 
immediately  the  excise  tax  on  all-channel  tv 
receivers  (see  set  tax  story,  page  51). 

2.  Increase  the  supply  of  tv  film  for  stations 
through  tax  inducements. 

3.  Create  a  special  advisory  committee,  made 
up  of  industry  experts,  to  study  channel  alloca- 


Intermixture  Answer 

ANSWER  to  the  problem  of  intermixture 
of  both  vhf  and  uhf  in  the  same  city  was 
supplied  to  FCC  last  week  by  13-year-old 
Jay  Millard  of  Brookhaven,  Ga.  Sub- 
mitting a  detailed  revision  of  the  U.  S.  tv 
allocation  table,  Jay  said,  "I  hope  you 
think  this  is  satisfactory,  but  if  you  don't, 
I  take  defeat  gracefully."  Done  on  tablet 
paper  with  black  pencil  for  commercial 
channels  and  red  pencil  for  educational, 
revision  would  alter  assignments  of  some 
200  existing  stations,  delete  another  50. 


tions  with  a  view  to  solving  the  problem  of 
mixed  markets  (uhf-vhf  market). 

4.  Request  FCC  to  be  more  flexible  in  its 
allocations  table  and  in  its  multiple  ownership 
rule. 

5.  Freeze  immediately  all  vhf  applications 
and  grants. 

6.  Bolster  the  two  trailing  tv  networks. 

7.  Eliminate  intermixture  in  the  same  mar- 
kets. 

8.  Cut  back  power  and  antenna  height  of  vhf 
stations  to  equal  uhf. 

Bricker  Unit  Reports 
Radso-Tv  Curb  Bill 

WITH  little  delay,  the  Senate  Commerce  Com- 
mittee last  week  reported  the  so-called  anti- 
gambling  bill  desired  by  the  Justice  Dept. 

The  measure  (S  3542),  authored  by  Sen.  John 
W.  Bricker  (R-Ohio)  upon  request  of  the  Justice 
Dept.,  would  ban  broadcasting  and  other  inter- 
state transmission  of  "gambling  information" 
on  certain  sports  events  and  would  require  an 
hour's  time  lag  before  details  of  a  horse  race  or 
dog  race  are  put  on  the  air  [B«T,  June  14  et 
seq.]. 

The  committee  then  sped  the  bill  to  the  Sen- 
ate floor. 

As  the  bill  was  placed  on  the  Senate  calendar, 
Sen.  Bricker  moved  quickly  to  pull  back  a  long 
pending  bill  (S  2314)  which  is  similar  to  the 
Bricker  measure  except  that  it  contains  a 
penalty  provision.  The  latter  measure  would 
make  the  Justice  Dept.  primarily  responsible 
for  law  enforcement  as  contrasted  to  the  Bricker 
bill  which  places  the  .administrative  burden  on 
the  FCC. 

S  2314  was  authored  by  the  late  Sen.  Charles 
W.  Tobey  (R-N.  H.)  early  in  the  first  session  of 
the  83d  Congress.  It  was  the  measure  preferred 
by  the  FCC.  It  cleared  the  Senate  Commerce 
group  last  summer  and  was  placed  on  the  Sen- 
ate calendar  where  it  gathered  dust.  Sen. 
Bricker  had  the  bill  returned  to  committee  so 
it  would  not  be  in  the  position  of  favoring  two 
differing  bills  on  the  same  subject. 

Observers  close  to  the  situation  now  predict 
this  anti-gambling  bill,  thought  by  many  to  be 
restrictive  toward  the  broadcast  media,  also  will 
linger  on  the  calendar.  Since  the  legislative 
slate  will  be  wiped  clean  when  Congress  soon 
adjourns  there  seems  little  hope  for  the  Bricker 
anti-gambling  measure. 

Reportedly  the  Justice  Dept.  feels  that  even 
though  the  legislation  it  sponsors  may  fail  to  see 
the  light  of  day,  Congressional  intent  via  com- 
mittee will  be  placed  on  record.  FCC,  of 
course,  feels  the  same  way.  Some  observers 
see  in  this  tit-tat-toe  a  point  of  no  return  and 
obviously,  little  chance  for  the  anti-gambling- 
legislation,  FCC-  or  Justice  Dept. -sponsored. 


SEN.  CLEMENTS 


Clements  Assigned 

To  Potter  Subcommittee 

ASSIGNMENT  of  Sen.  Earle  C.  Clements  (D- 
Ky.)  to  succeed  the  late  Sen.  Lester  C.  Hunt  (D- 
Wyo.)  as  a  member  of  the  Senate  Communica- 
tions Subcommittee 
chairmanned  by  Sen. 
Charles  E.  Potter  (R- 
Mich.),  was  an- 
nounced Thursday. 

Sen.  Clements,  as- 
signed by  the  Senate 
leadership  to  the 
Senate  Interstate  & 
Foreign  Commerce 
Committee,  thus  will 
be  the  second  new 
face  on  the  com- 
munications group 
since  its  creation 
early  in  the  year. 
Sen.  Eva  Bowring  (R-Neb.)  succeeded  the  late 
Sen.  Dwight  Griswold  (R-Neb.)  [B«T,  May  10]. 

A  former  governor  of  Kentucky,  Sen.  Cle- 
ments has  served  in  the  Senate  since  Nov.  27, 
1950.  His  term  expires  in  January  1957.  Sen. 
Clements  was  shifted  to  Commerce  from  the 
Senate  Interior  Committee. 

Sen.  Hunt  died  June  19  from  a  self-inflicted 
bullet  wound. 

Educ.  Uhf  WKAR-TV  Seeks 
Non-Commercial  Vhf  Channel 

FCC  was  asked  last  week  to  change  commercial 
ch.  10  at  Parma-Onondaga,  Mich.,  to  "reserved 
for  education"  in  a  petition  filed  by  Mich- 
igan State  College's  ch.  60  WKAR-TV 
East  Lansing,  educational  noncommercial  out- 
let which  fears  it  "is  in  immediate  danger  of 
being  the  only  uhf  island  in  a  sea  of  vhf  serv- 
ice." 

Ch.  10  presently  is  in  contest  among  four 
commercial  applicants,  although  the  formal 
hearing  has  not  been  scheduled.  Seeking  the 
facility  are  Booth  Radio  &  Tv  Stations  Inc. 
(WIBM  Jackson),  Tv  Corp.  of  Michigan  Inc. 
(WILS-AM-TV  Lansing),  Jackson  Broadcasting 
&  Tv  Corp.  (WKHM  Jackson)  and  Triad  Tv 
Corp. 

Live  Programs  Cited 

Citing  its  record  of  80%  local  live  program- 
ming and  other  achievements,  WKAR-TV 
pointed  out  "the  highest  tower,  the  greatest 
power  and  the  finest  local  and  live  program 
service  are  not  sufficient  in  themselves  to  mo- 
tivate or  develop  a  general  acceptance  by  the 
general  public  of  uhf  and  its  service."  Set  con- 
version in  the  station's  radius  is  only  25-30%, 
WKAR-TV  said,  with  less  than  5%  in  rural 
areas.  Construction  cost  was  more  than  $500,- 
000  and  annual  operating  budget  is  in  excess 
of  $350,000,  WKAR-TV  related. 

WKAR-TV  submitted  an  engineering  survey 
which  it  contends  shows  that  (a)  greater  cover- 
age can  be  obtained  on  ch.  10  than  on  ch.  60; 

(b)  Parma-Onondaga  receives  at  least  10  com- 
mercial vhf  signals,  including  all  four  networks; 

(c)  no  vhf  educational  operations  have  been 
allocated  to  central  Michigan,  and  (d)  if  ch.  10 
is  designated  for  noncommercial  use,  it  will  not 
deprive  Parma-Onondaga  of  "several  good  com- 
mercial tv  services." 


Page  52    •    July  5,  1954 


Broadcasting 


Telecasting 


YOU  MIGHT  GET  A  141/2-LB.  BROOK  TROUT*— 


BUT  .  .  .  YOU  NEED  WKZO  RADIO 

TO  LAND  SALES 
IN  WESTERN  MICHIGAN! 


PULSE  REPORT— 100%  YARDSTICK 
KALAMAZOO  TRADING  AREA— FEBRUARY,  1953 
MONDAY— FRIDAY 


6  A.M. 

12  Noon 

6  P.M. 

to 

to 

to 

12  Noon 

6  P.M. 

Midnight 

WKZO 

59%  (a) 

59% 

48% 

B 

21 

14 

23 

C 

5  (a) 

4 

6 

D 

4 

4 

4 

E 

3 

4 

7 

MISC. 

9 

14 

12 

(a)  Does  not  broadcast  for  complete  six-hour  period  and 
the  share  of  audience  is  unadjusted  for  this  situation. 


If  WKZO,  Kalamazoo,  isn't  part  of  your  Western 
Michigan  advertising — believe  us,  you're  letting  the  big 
one  get  away! 

Pulse  figures,  left,  prove  WKZOs  dominance,  morning, 
afternoon  and  night.  On  a  quarter-hour,  52-time  basis, 
WKZO  gets  181.0%  more  morning  listeners  and  321.4% 
more  afternoon  listeners  than  Station  B — yet  costs  only 
35.3%  more  money! 

Nielsen  figures  confirm  WKZOs  superiority.  They 
credit  WKZO  with  181.2%  more  daytime  radio  homes 
than  Station  B ! 

Let  Avery-Knodel  give  you  the  whole  WKZO  story. 


WKZO  —  KALAMAZOO 

WKZO-TV  —  GRAND  RAPIDS-KALAMAZOO 

WJEF  —  GRAND  RAPIDS 

WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 

KOLN  —  LINCOLN.  NEBRASKA 

KOLN-TV  — LINCOLN.  NEBRASKA 

Atsociated  with 
WMBD  — PEORIA.  ILLINOIS 


CBS  RADIO  FOR  KALAMAZOO 
AND  GREATER  WESTERN  MICHIGAN 

Avery-Knodel,  Inc.,  Exclusive  National  Representatives 


*  Dr.  W .  J.  Cook  caught  a  brook  trout  this  size  on  Nipigon  River,  Ontario,  in  July,  1916. 


USE  THE  BIG  GUN! 


50,000 
WATTS 


when  you  want  the  people 
of  Southern  California  to  get 
your  Sales  Message 


0-0-H"*  A  BOOM"  WITH  A  BONUS! 

A  recent  Pulse  Report  (Feb.  1954)  shows  that 
KMPC  dominates  Southern  California's 
*  OUT-of-home  audience  : 

KMPC  tops  all  Los  Angeles  stations,  except  one 
network  outlet,  in  total  0-0-H  ratings. 

KMPC/  except  for  just  one  network  outlet,  has  a 
larger  0-0-H  audience  than  any  other  Los  Angeles 
station  —  including  the  networks! 
A  1953  survey  estimates  2,804,196  automobile 
radios  for  0-0-H  listening  in  Southern  California. 

KMPC  reaches  them  ALL ! 

KMPC  The  One-Station  Network 
You  could  buy  38  stations  in  this  area  and  still 
not  get  this  great  KMPC  coverage. 

KMPC  IS  A  24-HOUR  STATION 


IfcMPC 


710  kc,  Los  Angeles 


GENE  AUTRY,  President  •  R.  O.  REYNOLDS,  Vice-Pres.  &  Gen.  Mgr. 

Represented  Nationally  by  A.  M.  Radio  Sales  Company 
NEW  YORK     •     LOS  ANGELES    •  CHICAGO 


Page  54 


July  5,  1954 


Broadcasting 


Telecasting 


GOVERNMENT 


Impersonation  Charged 
In  San  Antonio  Case 

Private  detective,  said  to  be  of 
firm  retained  for  KONO,  is 
charged  with  representing  self 
as  FCC  official  to  obtain  finan- 
cial data  on  KMAC  tv  venture. 

ARREST  of  a  private  detective  on  the  charge 
of  impersonating  an  FCC  official  in  soliciting 
credit  information  on  a  competitive  television 
applicant  was  disclosed  Tuesday  by  FCC  coun- 
sel in  the  San  Antonio  ch.  12  case  before 
Examiner  James  D.  Cunningham. 

Contestants  are  KMAC  and  KONO,  both  San 
Antonio. 

It  is  charged  that  the  detective,  working  for 
Texas  Industrial  Survey,  an  investigation  firm 
retained  by  one  of  the  officers  of  KONO, 
impersonated  an  FCC  official  in  questioning 
sources  of  financial  support  for  KMAC's  tv 
venture. 

KONO  spokesmen  testified,  however,  that 
they  were  unaware  of  the  investigation  tech- 
nique used. 

No  one  disputed  the  propriety  of  a  credit 
check,  per  se,  of  a  competitive  applicant. 

Assistant  U.  S.  Attorney  Bradford  Miller, 
San  Antonio,  late  Thursday  told  B«T  that  a 
"complaint"  had  been  filed  before  the  local 
1  U.  S.  Commissioner  on  Monday  against  James 
R.  Duncan,  described  as  a  "private  detective" 
of  Texas  Industrial  Survey.  The  complaint,  he 
said,  charges  Mr.  Duncan  with  "falsely  repre- 
senting himself  as  an  officer  or  employe  of 
FCC"  in  violation  of  Sec.  912  of  Title  18  of 
the  U.  S.  Code.  The  law  pertains  to  imperson- 
ation of  federal  officials. 

Mr.  Miller  said  Mr.  Duncan  was  arrested 
Monday  and  he  posted  $1,500  bond.  The  case 
will  be  put  before  the  San  Antonio  grand  jury 
in  October,  he  stated. 

Mr.  Miller  said  his  office  is  "still  investi- 
gating" whether  there  has  been  a  possible  vio- 
lation of  Sec.  605  of  the  Communications  Act. 
Sec.  605  forbids  wiretapping. 

The  ch.  12  hearing  was  recessed  Wednesday 
until  July  20. 

Paul  Dobin,  counsel  for  KMAC,  told  the 
examiner  that  he  may  petition  later  for  en- 
largement of  issues  in  the  ch.  12  case  when  the 
facts  surrounding  the  charges  filed  in  San 
Antonio  are  established. 

KONO  counsel  is  Edward  P.  Morgan.  Pas- 
quale  Valicente  represented  FCC  Broadcast 
Bureau's  Hearing  Division. 

Diversification  Argument 
Highlights  Mobile  Contest 

ISSUE  of  mass  media  diversification  was  put 
before  FCC  Tuesday  in  oral  argument  on  an 
examiner's  initial  decision  proposing  to  grant 
ch.  5  at  Mobile,  Ala.,  to  Mobile  Television 
Corp.  rather  than  WKRG-TV  Inc.  [B»T,  Feb. 
15]. 

WKRG-TV  Inc.,  which  includes  principals 
in  WKRG  and  local  theatre  interests,  argued  the 
examiner  overlooked  the  diversification  factor 
when  he  ruled  for  Mobile  Television  on  the 
ground  of  better  prospects  for  carrying  out  its 
program  proposals  in  view  of  studio  design, 
production  equipment,  staff  training  and  expan- 
sion potential. 

On  these  grounds  WKRG-TV  Inc.  claimed 
equality  and  said  it  should  have  been  preferred 
because  Mobile  Television  is  owned  in  part  by 
the  city's  "monopoly  newspaper,"  the  Mobile 

|  Broadcasting    •  Telecasting 


GOV.  JOHN  LODGE  (r)  of  Connecticut 
congratulates  Eric  Hatch,  new  owner  and 
general  manager  of  WBIS  Bristol,  Conn., 
during  a  recent  visit  to  the  station. 


Press-Register  Inc.  (WABB  Mobile),  and  in 
part  by  WDSU-TV  New  Orleans  principals, 
who  also  are  interested  in  WAFB-TV  Baton 
Rouge.  This  concentrates  control  of  three  tv 
stations  in  the  same  Gulf  Coast  area,  FCC  was 
told. 

FCC  Broadcast  Bureau  counsel  cited  the 
"close  working  arrangement"  proposed  between 
the  Mobile  Television  station  and  the  Press- 
Register,  but  this  was  defended  by  Mobile  Tele- 
vision on  the  ground  only  the  supply  of  "raw 
news"  is  involved  and  other  sources  of  news 
are  retained. 

Mobile  Television  also  argued  it  has  "wide- 
spread local  roots,"  saying  it  is  owned  by  69 
people  in  95  local  businesses  and  has  ties 
with  150  community  organizations. 

James  A.  McKenna  Jr.,  argued  for  WKRG- 
TV  Inc.:  W.  Theodore  Pierson,  Mobile  Tele- 
vision; Jerome  S.  Boros,  FCC. 

General  Teleradio  Purchase 
Of  WHBQ  Memphis  Approved 

ACQUISITION  of  WHBQ-AM-TV  Memphis 
by  General  Teleradio  Inc.  [B»T,  May  3]  was 
approved  Thursday  by  FCC,  along  with  corol- 
lary disposal  of  KGB  San  Diego,  required  under 
multiple  ownership  rules. 

The  Memphis  properties  were  acquired  from 
Harding  College.  General  Teleradio  now  owns 
the  maximum  five  tv  stations.  Its  owned  prop- 
erties, besides  Memphis,  include  WOR-AM-TV 
New  York,  WNAC-AM-TV  Boston,  KHJ-AM- 
TV  Los  Angeles,  WEAN  Providence,  KFRC 
San  Francisco,  and  majority  interest  in  WGTH- 
AM-TV  Hartford,  Conn.  The  company  controls 
Mutual  Network,  and  owns  Don  Lee  and 
Yankee  networks. 

According  to  FCC,  the  WHBQ-AM-TV  as- 
signment involves  a  leasing  arrangement  for  15 
years  at  total  rental  of  $2,879,046,  with  oppor- 
tunity to  re-lease  at  an  annual  rental  of  $12,000 
or  purchase  for  fair  market  value  or  $50,000, 
whichever  is  greater.  The  FCC  approval  was 
conditioned  on  disposal  of  KGB. 

WHBQ  operates  with  5  kw  power  on  560  kc. 
It  is  a  Mutual  affiliate.  WHBQ-TV,  which  went 
on  the  air  in  1953,  is  a  CBS  affiliate. 

Assignment  of  the  KGB  license  to  Marion  R. 
Harris,  KGB  manager,  was  approved.  This 
General  Teleradio  sale  involves  a  $27,500  an- 
nual lease  until  Dec.  31,  1960,  with  the  assignee 
having  option  to  purchase  during  1959  at  fair 
market  value. 


FTC  Trade  Practice  Rules 
Readied  for  Submission 

PROPOSED  trade  practice  rules  for  the  radio 
and  television  industry,  amending  the  3 1  rules 
offered  by  the  Federal  Trade  Commission  in 
September  1953,  will  be  submitted  "in  a  very 
short  time"  for  eventual  consideration  by  FTC 
members,  according  to  H.  Paul  Butz,  FTC 
attorney  who  has  been  in  charge  of  drawing 
up  the  proposed  amendments. 

Mr.  Butz,  who  held  two  hearings  last  year 
[B*T,  Dec.  14,  Oct.  12,  1953]  on  the  proposed 
rules,  said  his  report  will  go  through  the  FTC's 
chief  of  trade  practice  conferences  and  in  turn 
to  the  director  of  the  agency's  bureau  of  con- 
sultation, with  both  incorporating  their  own 
reports  before  the  proposed  rules  go  to  the 
FTC  membership  for  review. 

Several  controversial  points  on  the  proposed 
rules  came  up  at  the  October  and  December 
hearings,  among  them  a  proposal  by  Allen 
B.  DuMont  Labs  that  proposed  Rule  2  (d)  be 
amended  to  describe  as  an  unfair  trade  practice 
the  failure  to  label  or  advertise  a  television 
set  according  to  the  number  of  channels  it  is 
capable  of  receiving. 

Comment  from  11  tv  set  manufacturers  was 
elicited  by  a  May  28  letter  sent  by  Mr.  Butz 
to  19  manufacturers,  said  to  represent  90%  of 
the  total  set  output,  to  ascertain  their  views 
on  the  DuMont  proposal.  Of  the  1 1  who  re- 
plied, nine  were  against  the  amendment  and 
two  were  in  favor.  DuMont's  reply  had  not 
been  received  by  last  week,  Mr.  Butz  said. 

Pro  and  Con 

The  UHF  Tv  Assn.  seconded  the  DuMont 
proposal,  but  Radio-Electronics-Tv  Mfrs.  Assn. 
objected  to  the  amendment  in  a  letter  sent  to 
the  FTC  by  RETMA  President  Glen  McDaniel 
after  discussions  by  RETMA's  Set  Division  at 
a  June  16  meeting  in  Chicago. 

After  stating  RETMA's  belief  that  the  current 
uhf  economic  predicament  is  a  basic  one  and 
not  caused  by  individual  trade  practices,  Mr. 
McDaniel  said  his  association  feels  no  decep- 
tion was  involved  in  sale  of  21  million  tv  sets 
before  uhf  channels  were  allocated;  that  his 
organization  does  not  believe  failure  to  disclose 
affirmatively  the  technical  limitations  of  a  piece 
of  equipment  is  deceptive,  and  that  if  such  were 
the  case,  sale  of  an  am  set  without  noting  its 
lack  of  fm  tuning  facilities  also  would  be 
deceptive. 

Mr.  McDaniel  said  he  doubted  that  the  FTC 
has  authority  to  require  such  affirmative  label- 
ing without  special  legislation  to  that  effect. 

Even  if  failure  to  label  were  deceptive,  Mr. 
McDaniel  said,  it  would  not  help  present  busi- 
ness practices  because  many  manufacturers 
ship  only  all-channel  sets  to  areas  where  there 
are  both  uhf  and  vhf  signals,  while  merchants 
who  sell  vhf  sets  only  in  these  areas  are  limited 
in  their  advertising  claims.  He  said  if  the 
amendment  is  considered  by  the  FTC  the  hear- 
ing should  be  reopened  so  it  might  receive 
fuller  discussion. 

Ill  Witness  Excused 

EUGENE  ROTH,  president  of  KONO  San 
Antonio,  applicant  for  ch.  12  in  contest  with 
KMAC  there  (story  this  page),  was  excused 
from  further  testimony  last  week  in  the  hear- 
ing before  FCC  Examiner  James  D.  Cunning- 
ham because  of  illness.  His  examination  has 
been  completed  by  stipulation.  On  Monday 
afternoon,  just  as  KMAC  counsel  began  cross 
examination,  Mr.  Roth  complained  he  did  not 
feel  well  and  was  excused.  Later  it  was  dis- 
closed he  recently  suffered  from  heart  attacks 
on  two  occasions. 

July  5,  1954    •    Page  55 


H 


GOVERNMENT 


Eight  Plan  Protest 
In  Daytime  Skywave 

INTENTION  of  eight  limited-time  stations  to 
protest  FCC's  proposed  rule-making  in  the 
daytime  skywave  case  was  set  forth  Thursday 
at  a  meeting  of  the  stations  in  Washington. 
They  charge  that  their  sunrise  and  sunset  op- 
erations will  be  restricted  excessively  by  the 
proposed  increased  protection  to  Class  I  clear 
channel  station  [B®T,  March  15  et  seq.]. 

The  eight  stations  plan  to  file  briefs  with  the 
Commission  by  deadline  on  Thursday  of  this 
week  and  will  cite  loss  of  program  service  to 
the  public  and  of  revenue  to  the  outlets  if  the 
restrictions  are  allowed  to  become  effective,  it 
was  pointed  out. 

Oral  argument  on  merit  of  the  FCC  plan  is 
scheduled  luly  15  while  comments  on  the  pro- 
posed rule-making  are  due  Aug.  2  [B»T,  June 
14.  7].  FCC  indicated  existing  daytime-only 
stations  now  on  clear  channels  would  not  be 
affected  "at  this  time"  but  certain  secondary 
limited-time  outlets  in  the  eastern  U.  S.  may 
have  to  modify  their  operations  at  certain 
hours. 

Those  attending  the  Washington  meeting  in- 
cluded: Morris  Novik,  WLIB  New  York;  Robert 
Miller,  WAIT  Chicago;  Jack  Carr,  counsel,  and 
George  Lohnes,  consulting  engineer,  for  WJJD 
Chicago;  Dr.  Herman  H.  Hohenstein,  KFUO 
Clayton,  Mo.;  Ted  Baron,  counsel,  and  J.  B. 
Maurer,  WHKK  Akron,  Ohio;  Michael  R.  Hanna, 
WHCU  Ithaca,  N.  Y.;  Seymour  Kreiger,  counsel, 
WOS0  Columbus,  Ohio;  ex-Gov.  Charles  M.  Dale 
of  New  Hampshire,  WHEB  Portsmouth,  N.  H, 
and  Leonard  H.  Marks,  counsel  for  WLIB  WHCU 
WAIT  WHEB. 

WSPA-TV  Stay  Order 
To  Be  Argued  July  8 

ARGUMENT  for  an  order  temporarily  staying 
the  construction  of  WSPA-TV  Spartanburg, 
S.  C,  on  Paris  Mt.  outside  Greenville,  S.  C, 
will  be  held  July  8  in  the  U.  S.  Court  of  Ap- 
peals in  Washington. 

Appeal  against  the  FCC's  grant  for  the  Spar- 
tanburg station  to  move  its  ch.  7  transmitter 
to  the  Paris  Mt.  site  was  filed  two  weeks  ago 
by  WGVL  (TV)  Greenville,  operating  on  ch. 
23.  The  appeal  followed  the  FCC's  denial  of 
the  WGVL  protest  against  the  grant  last  month 
[B«T.  June  7]. 

The  court  still  has  not  acted  on  a  request 
for  a  temporary  stay  against  the  WSPA-TV 
site  modification  brought  by  WAIM-TV  An- 
derson. S.  C,  and  argued  two  months  ago 
[B»T,  May  31]. 

The  main  contention  of  both  WGVL  and 
WAIM-TV  is  that  the  move  of  WSPA-TV 
nearer  Greenville  upsets  the  allocations  table 
and  in  practice  puts  another  station  in  Green- 
ville. They  also  claim  that  WSPA-TV's  move 
was  made  necessary  in  order  to  overcome 
overlap  with  WBTV  (TV)  Charlotte,  N.  C,  and 
thus  enable  it  to  secure  a  CBS-TV  affiliation. 
The  FCC  has  consistently  denied  these  petitions 
and  protests  on  the  ground  that  the  Spartan- 
burg station's  new  site  meets  all  FCC  require- 
ments. The  same  fight  developed  earlier  this 
year  when  WSPA-TV  got  temporary  authority 
to  move  to  Paris  Mt.  for  interim  operation. 
The  court  issued  a  stay  after  the  same  protesting 
stations  asked  for  one  [B»T,  Feb.  1  et  seq.]. 


11.  GOV.  Harold  W.  Handley  of  Indiana 
officiates  at  the  controls  of  the  new  trans- 
mitter of  WFBM-TV  Indianapolis.  Pre- 
viously, Mr.  Handley  pulled  the  switch 
to  increase  the  station's  power  and  add 
10,000  square  miles  to  its  coverage.  Ex- 
plaining details  of  the  panel  board  are 
(I  to  r):  Robert  Flanders,  assistant  chief 
engineer;  William  A.  Shepler,  public  re- 
lations director,  and  Harold  Holland, 
chief  engineer. 


Cohen,  Schine  Hurt  Morale 
Of  VOA,  USIA— Monroney 

THE  Voice  of  America,  at  the  time  of  Soviet 
Premier  Joseph  Stalin's  death,  was  reduced  to 
a  "stutter  and  a  stammer"  by  Roy  M.  Cohn  and 
G.  David  Schine,  aides  on  GOP  Sen.  Joseph 
R.  McCarthy's  investigation  subcommittee,  Sen. 
A.  S.  Mike  Monroney  (D-Okla.)  charged  last 
week. 

Sen.  Monroney,  testifying  before  a  Senate 
Rules  subcommittee  on  his  resolution  which 
would  help  enable  the  Senate  to  curb  probes  it 
feels  have  gone  to  excesses,  said  the  tour  of 
Europe  as  Senate  representatives  by  Messrs. 
Cohn  and  Schine  last  year  damaged  the  morale 
of  the  Voice  and  its  parent,  the  U.  S.  In- 
formation Agency. 

In  contrast,  Sen.  Monroney  said,  a  Senate 
Foreign  Relations  subcommittee  headed  by 
Sen.  Bourke  B.  Hickenlooper  (R-Iowa),  during 
the  same  period  conducted  a  quiet  and  effective 
study  of  the  overseas  information  program. 
The  Hickenlooper  subcommittee  logically  was 
the  only  Senate  group  entitled  to  make  the  in- 
vestigation, he  indicated. 

'Voice'  Men  Go  Abroad 

TO  SURVEY  tv  developments  outside  the  U.  S., 
two  Voice  of  America  representatives  will  spend 
the  next  six  weeks  abroad,  J.  R.  Poppele,  direc- 
tor, has  announced.  Vestel  Lott,  chief  of  the 
Voice's  central  program  services  division,  left 
New  York  for  a  European  tv  survey  covering 
France,  England,  The  Netherlands,  Belgium, 
Germany,  Switzerland,  Italy  and  Spain.  Sidney 
N.  Berry,  tv  development  officer  of  the  Voice, 
will  leave  later  this  month  for  a  similar  survey 
of  Latin  America,  visiting  Brazil,  Argentina, 
Chile,  Panama,  Colombia,  Venezuela  and  Cuba. 


SAVANNAH  RIVALS 
EXCHANGE  BLASTS 

PROGRAMMING  and  premature  construction 
were  points  argued  Thursday  before  FCC  in 
oral  argument  on  the  Savannah,  Ga.,  ch.  3 
initial  decision  which  would  grant  WSAV  and 
deny  WJIV  there  [B«T,  April  12]. 

WJIV  told  the  Commission  WSAV  should  be 
disqualified  on  the  basis  of  premature  construc- 
tion of  antenna  footings  and  a  transmitter- 
projection-control  room  atop  Savannah's  Liberty 
National  Bank  Bldg.  As  to  criticism  of  its 
radio  programming,  WJIV  contended  its  service 
was  meeting  the  needs  of  the  Negro  population. 

WSAV,  however,  minimized  the  premature 
construction  and  said  even  if  it  was  ruled  im- 
proper, the  Commission  could  condition  the 
grant  so  as  to  preclude  its  use.  WSAV  attacked 
the  WJIV  program  record,  charging  WJIV  aired 
fortune  telling  and  palmistry  announcements  as 
well  as  commercial  religious  shows,  including 
one  by  Evangelist  J.  Harold  Smith. 

Rev.  Smith  at  one  time  was  denied  a  license 
by  FCC  to  cover  the  permit  for  WIBK  Knox- 
ville,  now  off  the  air. 

Charging  WJIV  with  airing  indecent  records, 
WSAV  showed  the  Commission  a  passage  from 
one  WJIV  record  in  support  of  the  WSAV 
contention. 

Marcus  Cohn  appeared  for  WSAV:  Philip  M. 
Baker  for  WJIV. 

Belknap  Says  WMCT  (TV) 
Protest  Belongs  in  Court 

IF  WMCT  (TV)  Memphis  fears  that  commu- 
nity television  systems  in  Poplar  Bluff  and  Ken- 
nett,  Mo.,  will  "pirate"  its  programs,  let  it  go 
to  court,  J.  E.  Belknap  &  Assoc.  told  the  FCC 
last  week  in  moving  for  dismissal  of  WMCT's 
protest  against  the  common  carrier  grant  to 
the  Belknap  group  [B«T,  June  21]. 

WMCT  protested  against  the  grant  on  the 
ground  that  it  endangered  its  property  rights  in 
programs.  It  also  asked  the  Commission  to 
look  into  community  tv  systems. 

The  Belknap  group  received  permission  early 
in  May  to  construct  a  microwave  relay  to  pick 
up  Memphis  tv  signals,  relay  them  to  com- 
munity tv  operations  in  Poplar  Bluff  and  Ken- 
nett  [B»T,  May  10]. 

Since  it  is  a  common  carrier,  Belknap  said 
in  its  answer  to  the  WMCT  protest,  the  only 
recourse  WMCT  has  is  against  the  community 
tv  systems  which  may  use  its  programs.  Belk- 
nap said  all  it  would  do  would  be  to  furnish 
traffic  on  order  to  subscribers.  It  said  it  would 
presume  that  community  systems  would  make 
arrangements  with  stations  whose  programs 
were  to  be  picked  up  before  ordering  Belknap 
facilities.  Belknap  claimed  that  WMCT  has 
no  standing  as  a  "party  in  interest,"  nor  has  it 
shown  economic  injury. 

Texans  Protest  Tacts  Forum# 

A  RESOLUTION  has  been  adopted  by  the 
Texas  State  Federation  of  Labor  (AFL)  calling 
for  protest  to  FCC  of  the  Facts  Forum  radio-tv 
program  underwritten  by  oilman  H.  L.  Hunt. 
The  union  group  has  asked  stations  to  allot 
equal  time  for  rebuttal  programs,  it  was  re- 
ported. The  resolution  described  Facts  Forum 
as  a  "biased  program  of  propaganda"  and  "a 
fraud  and  a  misrepresentation." 

Broadcasting    •  Telecasting 


TRANSFORMERS  FOR  BROADCASTERS 


GATES-ATLANTA 


13th  &  Spring  Sfs.,  N.  W. 
Tel.  Elgin  0369 


Page  56 


July  5,  1954 


) 


LISTENING  TIME 


Y3s,  summertime  is  listening  time  ...  as  a  matter  of 
fact  ...  all  the  time  is  listening  time  in  the  KVOO 
area!  More  people  listen  to  KVOO  more  of  the  time 
than  to  any  other  station  in  Oklahoma's  Number  One 
Market.  What's  more,  KVOO  listeners  know  from  many 
years'  experience  that  they  always  get  the  best  from 
Oklahoma's  Greatest  Station  .  .  .  that  they  hear  the  news 
FIRST  and  hear  it  RIGHT.  Advertisers  know,  too,  that 
when  they're  fishing  for  customers  their  advertising  hook, 
baited  with  a  KVOO  quality  show,  brings  in  the  biggest 
results  the  quickest!  If  YOU  haven't  tried  a  KVOO 
schedule  set  one  up  for  the  summer  months  and  reap  a 
rich  reward  of  results! 


SHARE  OF  TULSA  AUDIENCE 


The  Pulse,  Inc. 

February,  1954 

MONDAY-FRIDAY 

Station 

6  AM- 
1  2  Noon 

1 2  Noon- 
6  PM 

6  PM- 
10:30  PM 

KVOO 

33 

38 

45 

"B" 

21 

18 

23 

"C" 

20 

21 

15 

"D" 

5 

5 

5 

9a 

10a 

* 

"F" 

9 

5 

6 

Misc. 

3 

3 

5 

Total  Percent 

100 

100 

100 

Average  Va  hour 
Homes  using  radio 

17.9 

20.4 

20.0 

a  Does  not  broadcast  for  complete  six  hour 
audience  is  unadjusted  for  this  situation. 

period  and 

share  of 

Not  on  air 


Call  your  nearest  Edward  Petry  &  Company  office  or 
KVOO    direct   for   availabilities.    Do    it  now! 


RADIO  STATION  KVOO 


50,000  WATTS 


NSC  AFFILIATE 

EDWARD  PETRY  AND  CO.,  INC.  NATIONAL  REPRESENTATIVES 


OKLAHOMA'S     CREATEST  STATION 


TULSA.  OKLA. 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  57 


Aviation  Groups  Urge 
Tower  Standards  Study 

STUDY  of  means  to  increase  the  effectiveness 
of  marking  and  lighting  tv  and  radio  towers 
was  urged  last  fortnight  by  the  Air  Transport 
Assn.  and  the  National  Assn.  of  State  Aviation 
Officials. 

In  testimony  before  the  working  committee 
of  the  Washington  Air  Coordinating  Com- 
mittee, Frank  B.  Brady,  representing  the  ATA, 
said  that  present  marking  and  lighting  standards 
were  inadequate. 

He  urged  the  committee  to  begin  working  on 
methods  of  improving  tower  identification,  in- 
cluding the  use  of  some  sort  of  an  electronic 
device  which  would  warn  pilots  they  were  ap- 
proaching a  tower  even  under  conditions  of 
extreme  poor  visibility.  He  said  ATA  was  in- 
terested in  marking  guy  wires,  but  more  con- 
cerned with  identification  of  the  main  structure. 

Col.  A.  B.  McMullen,  NASAO  representa- 
tive, also  called  for  the  committee  to  investigate 
means  of  improving  marking  and  lighting  of 
tall  structures.  He  said  state  aviation  officials 
had  "intimate  knowledge"  of  aircraft  accidents 
resulting  from  collision  with  tall  structures,  and 
many  near  misses,  "most  of  which  received  little 
or  no  publicity."  He  did  not  enumerate.  Mark- 
ing of  guy  wires  is  practically  non-existent,  Col. 
McMullen  said,  "although  these  wires  are  caus- 
ing an  ever  increasing  number  of  accidents." 
He  also  recommended  that  the  committee  con- 
sider the  relationship  between  location  and 
marking  of  towers. 

In  a  summary  of  state  activities,  Col.  Mc- 
Mullen revealed  that  the  Bonneville  Power 
Administration  and  Washington  State  College 


No.  1  R  adio  Buy 

in  New  Haven 

M  erchandising 

more  guaranteed  in-store 
food  display  than"  any 
other  New  Haven  station. 

■  •   •   •   •'  •  • 

Programs 

live  wire  local  plus  NBC 
affiliation  -  proven 
audience. 

Saturation 

run  of  station .  •  day  and 
night  •  20  spots  a  week 

•  1-13-26  week  package 

•  $45  — $48  — $60  per 
week. 

—  three  steps  cover  - — 
New  Haven's  ultra-rich 
market  on 

WNHC 

radio*  ask  katz 


were  cooperating  in  a  test  of  neon  lights  on 
catenary  wires  above  canyons  and  streams.  He 
also  said  that  the  Idaho  Aeronautics  Commis- 
sion had  experimented  with  a  large  2^ -ft. 
orange  colored  sphere  on  a  6,000-ft.  high  ten- 
sion line  crossing  Panther  Creek;  the  Pennsyl- 
vania commission  has  experimented  with  re- 
flective paint  and  has  tested  the  use  of  spheres; 
Massachusetts  commission  recommends  the  use 
of  an  electronic  warning  device  on  towers, 
using  200-400  kc  for  this  purpose,  and  the 
Minnesota  Department  of  Aeronautics  suggests 
experiments  on  a  permanent  array  of  lights  in 
"ladder-type  configuration;  the  ladders  extend- 
ing from  the  tower  in  the  center  to  the  points 
where  the  guy  wires  are  anchored." 

The  working  committee  was  established 
early  this  year  as  a  group  within  the  Air- 
dromes, Air  Routes  and  Ground  Aids  Subcom- 
mittee of  the  Washington  ACC  [B*T,  Jan.  11 
et  seq.].  Its  mission  is  to  (1)  determine  whether 
present  marking  and  lighting  standards  are  ade- 
quate, and  (2)  if  it  decides  they  are  not,  to 
recommend  methods  of  improving  tower  identi- 
fication. The  group  consists  of  representatives 
of  government  and  military  services,  plus  asso- 
ciates representing  the  broadcast  and  aviation 
industries. 

Contract  of  Private  Facilities 
For  VOA  Approved 

PRIVATE  broadcasting  facilities  will  be  used 
on  contract  basis  by  the  Voice  of  America,  the 
U.  S.  radio  arm,  during  fiscal  1955. 

The  Congress  last  week  approved  and  sent 
to  the  , White  House  an  appropriations  bill  that 
permits  $200,000  of  USIA's  fiscal  1955  budget 
to  be  earmarked  for  "the  utilization  of  private 
broadcasting  facilities."  Radio  programs  under 
this  plan  would  be  sent  to  Tatin  America  and 
Western  Europe  "as  well  as  other  areas  of  the 
free  world,  which  programs  shall  be  designed 
to  cultivate  friendships  with  the  peoples  of  the 
countries  of  those  areas,  and  to  build  improved 
international  understanding." 

This  figure  was  a  compromise  struck  between 
Senate  and  House  conferees  for  the  fiscal  1955 
budget  for  USIA.  Senators  originally  asked  for 
$300,000  but  later  concurred  with  House  con- 
ferees' requests  the  figure  be  scaled  down  to 
$200,000. 

"Radio  broadcasting  and  Soviet  orbit  pro- 
gram" in  the  budget  would  receive  $18,039,000, 
compared  to  $13,049,000  for  the  press,  motion 
picture  and  information  center  services. 

Overall  appropriation  for  USIA  came  to  some 
$77  million,  $6  million  less  than  the  current 
operating  budget. 

Doerfer  Says  Competition 
Is  Answer  in  Uhf-Vhf  Row 

FCC  Comr.  John  C.  Doerfer,  appearing  on  a 
forum  program  on  WTTG  (TV)  Washington 
Thursday  with  Comr.  Frieda  B.  Hennock,  said 
he  hasn't  heard  one  word  from  the  public 
about  their  being  hurt  in  the  current  uhf-vhf 
controversy  (See  story,  page  52). 

"Let  the  evil  be  demonstrated  first,"  Comr. 
Doerfer  said  of  the  uhf  problem,  "then  the 
people  will  call  for  legislative  remedy."  Indi- 
cating he  is  against  excessive  regulation,  Comr. 
Doerfer  said  the  "natural  forces  of  competition" 
should  be  allowed  to  operate  and  find  the  level 
of  how  many  stations  a  market  can  support. 

Comr.  Hennock  charged  the  public  won't  be 
satisfied  with  250  vhf  stations  when  the  alloca- 
tion can  accommodate  2,000  outlets.  She 
said  the  present  situation  accounts  for  85%  of 
the  tv  advertising  dollars  going  to  two  networks 
and  held  little  hope  for  the  other  two  networks 
if  remaining  uhf  stations  die  off. 


FTC  ACTS  TO  STOP 
POLLSTER-SALESMEN 

AN  INITIAL  decision  by  a  Federal  Trade 
Commission  hearing  examiner  has  been  en- 
tered against  an  encyclopedia  firm  whose  sales- 
men, FTC  charges,  gained  admittance  to  homes 
on  the  pretense  they  were  conducting  a  radio-tv 
public  opinion  poll. 

FTC  Hearing  Examiner  Webster  Ballinger's 
proposed  decision  is  entered  against  Universal 
Educational  Guild  Inc.,  Brooklyn,  publisher  of 
World  Scope  Encyclopedia,  and  six  other  cor- 
porations which  distribute  the  books. 

The  others  are:  Book  Distributors  Inc.  and 
Public  Distributors  Inc.,  affiliates  of  Universal, 
and  all  sharing  the  same  offices;  New  England 
Home  Educators  Inc.,  Boston;  Eastern  Guild 
Inc.,  Philadelphia;  Keystone  Guild  Inc.,  Pitts- 
burgh, and  National  Distributors  Inc.,  Detroit. 

The  decision  would  prohibit  salesmen  from 
saying  they  are  conducting  a  poll  without  first 
disclosing  they  also  are  selling  encyclopedias. 

Mr.  Ballinger  said  World  Scope  salesmen 
had  entered  into  a  contract  with  Radio  Best 
Magazine,  subsequently  known  as  Radio  Best 
and  Television  Magazine  and  Tv  Screen, 
whereby  salesmen  could  conduct  a  poll,  using 
questionnaires.  A  similar  contract  later  was 
made  with  Academy  Magazine,  he  said. 

Radio-Tv  Network  Ads 
Top  FTC  Deceptive  List 

RADIO  and  television  network  broadcasts 
have  produced  the  highest  number  of  adver- 
tisements considered  as  questionable  by  the 
Federal  Trade  Commission  and  set  aside  for 
further  checking,  according  to  Daniel  J.  Mur- 
phy, director  of  the  FTC's  Bureau  of  Anti- 
Deceptive  Practices. 

Mr.  Murphy's  remarks  on  radio-tv  and  other 
advertising,  made  in  an  address  at  a  Federal 
Communications  Bar  Assn.  luncheon,  were  en- 
tered last  Wednesday  in  the  Congressional 
Record  by  Rep.  Thomas  J.  Lane  (D-Mass.). 

Accordingly,  Mr.  Murphy  said,  "greater  em- 
phasis has  been  placed  on  the  review  of  the 
radio  and  television  network  material." 

The  next  highest  number  of  questionable  ads 
set  aside  by  the  FTC  is  from  newspapers  and 
magazines,  with  local  radio  and  television  com- 
mercials ranking  third,  Mr.  Murphy  said 

FTC  began  the  study  in  1929  of  newspaper 
and  magazine  ads.  added  radio  in  1934  and  tv 
in  1948.  FTC  examines  sample  commercials 
on  all  the  networks.  2,365  local  radio  stations, 
111  tv  stations,  and  advertisements  in  302 
magazines,  504  newspapers  and  various  mail 
order  catalogs,  he  said. 

Study  Began  in  '29 

Advertising  has  improved  over  the  years,  Mr. 
Murphy  said.  But  he  criticized  "the  so-called 
twilight-zone  copy  which  does  not  come  clean 
with  the  truth  but  relies  on  half-truths,  false 
innuendos  and  deceptive  stratagems.  .  .  .  Many 
forms  of  misrepresentation  are  so  subtle  that 
the  consumer,  exercising  his  own  faculties  and 
initiative,  cannot  determine  whether  he  is  being 
deceived  or  not,"  he  said. 

Mr.  Murphy  described  how  in  1950  the  FTC 
put  a  stop  to  an  advertisement  inserted  in  more 
than  1,000  newspapers  by  an  organization 
known  as  American  Television  Mfrs.  Assn. 
The  advertisement  tried  to  stimulate  tv  set  sales 
by  shaming  parents  into  buying  tv  sets  for  their 
children,  he  said. 

He  described  tv  as  "the  most  powerful  and 


Page  58    •    July  5,  1954 


Broadcasting   •  Telecasting 


KEDD 

WICHITA  KANSAS 


most  effective  medium  for  mass  merchandising 
ever  devised,"  calling  the  medium  "the  sales- 
man's dream"  because  "instead  of  one  foot  in 
the  door,  he  is  right  in  the  living  room."  The 
responsibilities  of  television  as  a  guest  in  the 
home  is  well  recognized  by  the  NARTB's 
Television  Code,  he  added. 


WTVI  (TV)  Appeals  Against 
Denial  of  Ch.  4  Protest 

WHETHER  FCC's  grant  of  St.  Louis  ch.  4  to 
merged  KWK  St.  Louis  was  made  after  or 
before  a  hearing  again  was  argued  before  the 
U.  S.  Court  of  Appeals  in  Washington  last 
week. 

Case  for  issuance  of  a  stay  order  was  made 
by  ch.  54  WTVI  (TV)  Belleville,  111.,  in  the 
St.  Louis  area.  WTVI  appealed  to  the  court 
after  its  protest  against  the  grant  to  KWK  was 
denied  by  the  Commission  on  the  ground  that 
the  uhf  station  could  not  protest  against  a 
grant  made  after  a  hearing  [B«T.  lune  28]. 
Protest  provisions  of  the  Communications  Act 
may  be  used  only  against  grants  made  without 
a  hearing. 

After  the  grant  to  KWK,  the  uhf  station  filed 
a  court  appeal  against  the  Commission's  denial 
of  its  application  for  St.  Louis  ch.  4.  This  was 
filed  two  days  before  the  FCC  finalized  an 
examiner's  initial  decision  in  favor  of  the  KWK 
grant.  The  Commission  held  that  the  WTVI 
application  was  foreclosed  because  KWK  was 
in  hearing  status.  A  request  by  WTVI  for  a 
temporary  stay  was  denied  by  the  court.  A 
further  request  by  KWK  to  have  the  WTVI 
appeal  dismissed  also  was  denied  by  the  court. 
Still  pending  is  the  appeal  from  the  Commis- 
sion's denial  of  the  WTVI  application. 

Grant  was  made  to  KWK  after  competing 
applicants  Missouri  Valley  Broadcasting  Co. 
(comprising  KSTP-AM-TV  St.  Paul  and  St. 
Louis  businessmen)  and  KXOK  withdrew  [B*T, 
I     May  3]. 

FCC  Re-Defines  Policy 

On  'Commercial7  Accounting 

THE  FCC  modified  a  20-year  policy  last  week 
in  announcing  changes  in  application,  license  re- 
newal, and  assignment  and  transfer  forms. 

New  forms,  which  become  effective  30  days 
after  publication  in  the  Federal  Register,  de- 
fine a  commercial  program  to  permit  use  of 
15-minute  segments.  Thus,  explained  the  FCC, 
if  an  hour  film  is  scheduled  and  one  spot  is 
sold,  only  the  15-minute  segment  in  which  the 
spot  announcement  occurs  must  be  called  com- 
mercial. The  other  45  minutes  may  be  speci- 
fied sustaining. 

For  years,  broadcasters  have  hammered  at 
the  FCC  in  an  attempt  to  force  it  to  revise  its 
thinking  along  the  line  of  realities  rather  than 
dictum.  One  of  the  attacks  on  the  Commission's 
1 946  Public  Service  Responsibility  of  Broadcast 
Licensees  report  (more  commonly  known  as 
the  Blue  Book)  was  the  unfairness  of  its  ac- 
counting of  the  amount  of  '"commercialism" 
on  radio  stations. 

Other  changes  made  in  the  forms  (Nos.  301, 
303,  314  and  315)  refer  to:  (1)  color  television, 
(2)  films  from  network  (instead  of  network  re- 
corded), (3)  station  location  instead  of  studio 
location,  (4)  interpretation  from  secretary  of 
state,  where  articles  of  incorporation  do  not 
specify  broadcasting.  Other  revisions  are  mainly 
editorial,  in  order  to  bring  the  forms  into  line 
with  recent  rules  adoptions. 

Broadcasting   •  Telecasting 


Talkathon  in  Knoxville 

REP.  PAT  SUTTON  (D-Tenn.),  seeking 
the  Senatorial  nomination  in  the  August 
Democratic  primary,  staged  a  26Vi-hour 
Talkathon  over  Knoxville  radio-tv  sta- 
tions during  lune.  Starting  at  8  p.m.  and 
running  until  10:30  p.m.  the  next  day, 
Rep.  Sutton  stated  his  position  on  over 
4,000  questions  telephoned  in  to  him.  The 
Talkathon,  which  cost  in  excess  of  $7,000, 
was  produced  by  WROL-WATE  (TV) 
Knoxville  and  Robert  Venn. 


FTC  Examiner  Underscores 
Bait  Advertising  Profits 

A  WASHINGTON,  D.  C,  vacuum  cleaner 
retail  concern  has  grossed  $290,000  to  $364,000 
annually  during  the  past  three  years,  largely 
through  bait  advertising  practices,  a  Federal 
Trade  Commission  hearing  examiner  said  last 
fortnight  issuing  an  initial  decision  which  would 
prohibit  such  practices. 

The  initial  decision  was  issued  against  Clean- 
Rite  Vacuum  Stores  Inc.  by  FTC  Hearing  Ex- 
aminer Earl  J.  Kolb.  The  challenged  adver- 
tising offers  were  made  in  published,  broadcast 
and  telecast  advertisements,  he  said. 

Examiner  Kolb  said  the  firm's  advertised  offers 
of  reconditioned  Electrolux  vacuum  cleaners  at 
$8.75  and  $10.95  were  not  bona  fide,  but  were 
made  to  secure  prospective  customers,  who  in 
many  cases  were  induced  to  buy  more  expensive 
vacuum  cleaners.  Corporate  officers  cited  in 
the  initial  decision  are  Samuel  and  Etta  Beren- 
son. 

First  Section  of  VOA 
Moved  to  Washington 

VOICE  OF  AMERICA'S  Engineering  Dept. 
has  moved  to  Washington,  D.  C,  as  the  first 
step  in  bringing  the  entire  broadcast  operation 
to  the  Nation's  Capital.  The  department  is 
housed  in  the  Dept.  of  Health,  Welfare  &  Edu- 
cation Bldg.  About  80  persons  were  involved 
in  this  move.  When  the  whole  operation  is 
housed  in  Washington,  some  200  persons  will 
be  affected. 

Top  personnel  in  engineering  include:  Ed 
Mailin,  chief  engineer;  Julius  Ross,  chief  of 
the  engineering  division;  George  Jacobs,  acting 
chief,  central  frequency  staff;  Charles  Pease, 
chief  technical  inspector  of  the  division,  and 
Harold  Wright,  chief  of  facilities. 

Further  Voice  moves  will  take  place  from 
September  to  November. 


Secrest  FTC  Nomination 
Passes  Committee  Hurdle 

THE  NOMINATION  of  Rep.  Robert  T.  Se- 
crest (D-Ohio)  for  membership  on  the  Federal 
Trade  Commission  was  approved  Thursday  by 
the  Senate  Commerce  Committee.  Sen.  Thomas 
A.  Burke  (D-Ohio)  spoke  to  the  committee  on 
Rep.  Secrest's  behalf.  Sen  John  W.  Bricker 
(R-Ohio),  chairman  of  the  Senate  group,  also 
indicated  his  approval  of  Rep.  Secrest  for  the 
post. 

The  Ohio  Congressman,  if  approved  for  FTC 
membership  by  the  Senate,  would  replace  FTC 
Comr.  Albert  A.  Carretta,  Democrat,  whose 
term  on  the  FTC  expires  Sept.  20. 


REPRESENTED  BY 


Edward  Petry  &  Co.,  Inc. 


July  5,  1954    •    Page  59 


Toledo  Ch.  79  Asked; 
Other  Changes  Sought 

BECAUSE  of  the  desire  of  Woodward  Broad- 
casting Co.  to  establish  a  uhf  station  in  Toledo, 
Ohio,  FCC  has  announced  proposed  rule- 
making to  add  ch.  79  there.  Comments  are 
due  July  19. 

Owned  by  Detroit  department  and  drug  store 
operator  Max  Osnos,  Woodward  purchased  the 
ch.  62  WCIO-TV  Detroit  for  $100  from  UAW- 
CIO  Broadcasting  Corp.  of  Michigan,  subject  to 
FCC  consent  [B»T,  June  21].  Woodward  pro- 
poses to  drop  its  application  for  ch.  50  at  De- 
troit, in  competition  with  WJLB  there. 

Woodward  petitioned  FCC  to  add  ch.  79  at 
Toledo  and  to  switch  the  educational  reserva- 
tion from  ch.  30  to  79,  indicating  it  would  file 
for  a  new  commercial  station  on  ch.  30.  The 
firm  noted  Toledo  has  been  assigned  only  two 
vhf  channels,  11  and  13,  and  one  uhf  assign- 
ment, ch.  30.  WSPD-TV  is  operating  on  ch.  13 
while  ch.  11  is  sought  by  seven  applicants  with 
hearing  scheduled  July  23  [B»T,  June  28]. 

Meanwhile,  FCC  also  announced  proposed 
rule-making  to  substitute  ch.  70  for  ch.  15  at 
Port  Chicago,  Calif.,  and  ch.  35  for  ch.  28  at 
Salinas-Monterey,  Calif.  Change  was  asked  by 
ch.  14  KTRB-TV  Modesto  to  eliminate  inter- 
ference potential. 

KFBC-TV  Files  for  New  TV; 
To  Rebroadcast  Own  Programs 

APPLICATION  for  a  new  tv  station  on  ch.  10 
at  Scottsbluff,  Neb.,  by  ch.  5  KFBC-TV  Chey- 
enne, Wyo.,  was  filed  with  the  FCC  last  week. 

Frontier  Broadcasting  Co.,  licensee  of 
KFBC-TV,  plans  to  utilize  "in  large  part"  the 
programs  broadcast  by  KFBC-TV  as  "the  only 
feasible  manner  in  which  it  can  establish  a 
television  station  at  Scottsbluff."  Programs  will 
be  rebroadcast  in  the  Scottsbluff  area  by  means 
of  off-the-air  pickup  of  the  KFBC-TV  signal. 
A  combined  transmitter  and  studio  location, 
"essential  to  the  establishment  of  local  tv  in 
this  relatively  sparsely  settled  area,"  would  be 
located  approximately  10  miles  south  of  Scotts- 
bluff, the  application  disclosed. 

A  16mm  sound  motion  picture  camera,  a 
tv  film  camera  and  a  slide  projector  will  be  used 
for  the  broadcast  of  special  events  in  the  local 
Scottsbluff  area.  This  will  be  augmented  by 
personal  appearances  on  KFBC-TV  to  be  broad- 
cast over  both  stations,  the  application  noted. 
Plans  call  for  the  addition  of  live  studio  cam- 
eras within  3  years. 

Amateur  Rules  Highlighted 

FCC  last  week  called  attention  to  new  radio 
amateur  rules  which  became  effective  June  10 
enabling  amateur  groups  to  give  novice  and 
technician  examinations.  The  Commission  ex- 
pressed the  hope  that  amateur  radio  groups 
throughout  the  country  would  establish  exami- 
nation committees  to  assist  amateurs  within 
their  areas  in  examinations  for  the  licenses. 
FCC  field  engineering  offices  will  offer  assist- 
ance to  groups  desiring  to  establish  examining 
committees,  it  was  pointed  out. 

FCC  Transcript  Contract 

FCC  announced  last  week  the  contract  for 
stenographic  reports  of  its  hearing  during  the 
fiscal  year  1955  (which  began  July  1)  has  been 
awarded  to  Howard  B.  Smith,  724  Ninth  St., 
N.  W.,  Washington,  D.  C.  Prices  for  transcripts 
were  announced  as  follows:  Ordinary  copy  per 
page  for  hearings'  in  Washington,  25  cents 
(hearings  outside  Washington,  35  cents);  daily 


copy  per  page  for  hearings  in  Washington,  45 
cents  (outside  Washington,  65  cents);  immedi- 
ate copy  per  page  for  hearings  in  Washington, 
95  cents  (outside  Washington,  95  cents).  Last 
fiscal  year,  service  was  handled  by  Electroporter 
Inc.,  Washington,  D.  C. 

Written  Testimony  to  Lead 
CBS-Zenith  Ch.  2  Hearing 

CHICAGO  ch.  2  tv  hearing  between  CBS 
(WBBM-TV)  and  Zenith  Radio  Corp.  will  begin 
with  written,  rather  than  oral,  direct  testimony, 
it  was  decided  last  fortnight. 

Such  testimony — on  which  of  the  two  con- 
testants is  better  qualified  to  operate  the  ch.  2 
frequency — is  due  to  be  presented  to  FCC 
Hearing  Examiner  Herbert  Scharfman  by  Sept. 
15.  By  Sept.  30,  both  parties  must  tell  the  ex- 
aminer which  witnesses  it  desires  to  cross- 
examine.  Oral  testimony  is  scheduled  for  Oct.  4. 

CBS  bought  the  facilities  of  the  then  WBKB 
(TV)  from  ABC  early  in  1953,  following  FCC 
approval  of  the  amalgamation  of  ABC  and 
United  Paramount  Theatres  Inc.  It  paid  $6 
million  for  the  then  ch.  4  facility,  which  was 
moved  to  ch.  2  following  the.  issuance  of  the 
Sixth  Report  and  Order.  Zenith  had  an  ap- 
plication pending  for  ch.  2  in  Chicago,  but 
the  Commission  dismissed  this  on  the  grounds 
that  Zenith  had  failed  to  participate  in  the  allo- 
cation proceeding  and  the  WBKB  renewal  case. 
Zenith  appealed  to  the  U.  S.  Court  of  Appeals 
in  Washington,  which  ordered  that  Zenith 
should  have  a  comparative  hearing  with  CBS. 

FCC  Intercession  Asked 

On  MBS  Equal  Time  Request 

LEAGUE  for  Industrial  Democracy  called  on 
the  FCC  yesterday  (Sunday)  to  request  Mutual 
Broadcasting  System  to  allot  to  the  League  or 
some  similar  group  a  weekly  period  in  which 
its  representatives  may  be  able  to  present  a 
viewpoint  different  from  that  of  MBS  com- 
mentator John  T.  Flynn.  Mr.  Flynn  has  a  week- 
ly MBS  show  on  Sunday,  12:45-1  p.m.  EDT. 

In  a  letter  to  FCC  Chairman  Rosel  H.  Hyde, 
Dr.  Harry  W.  Laidler,  executive  director  of  LID, 
said  he  previously  had  written  to  Mutual,  ask- 
ing for  a  period  to  present  a  view  different  from 
Mr.  Flynn's.  He  added  he  had  received  a  reply 
from  Milton  Burgh,  Mutual  director  of  news, 
saying  that  the  network  had  considered  the 
League's  proposed  series  but  could  not  undertake 
it  because  of  "our  crowded  news  and  general 
program  schedule." 


FCBA's  Spring  Outing 

THE  Federal  Communications  Bar  Assn. 
held  its  first  spring  outing  last  week  at 
Prince  Georges  Golf  and  Country  Club, 
Maryland,  outside  Washington,  D.  C. 
About  50  FCBA  members  spent  the  day 
golfing  and  swimming,  and  attended  din- 
ner at  the  club  in  the  evening.  Golf  prizes 
went  to  Philip  M.  Baker  and  Lyon  L. 
Tyler  Jr.,  low  gross  (88);  R.  Russell 
Eagan  and  John  M.  Murray,  low  net 
(72V2);  Nad  A.  Peterson,  runner-up,  low 
net  (73);  John  Rafter,  longest  drive;  Vin- 
cent A.  Pepper,  high  gross  (129);  Tem- 
ple W.  Seay  and  Frank  Roberson,  put- 
ting contest;  Jerome  H.  Heckman  and 
Arthur  H.  Schroeder,  runners-up,  put- 
ting contest;  Howard  J.  Schellenberg  Jr., 
hole-in-one  contest  (49  inches  from  pin). 
Mr.  Schellenberg  was  chairman  of  the 
outing  committee. 


Editors7  Opinions  Solicited 
On  Television-Delinquency  Tie 

OPINIONS  of  "crime  and  violence"  programs 
available  to  young  listeners  have  been  solicited 
from  more  than  150  radio  and  tv  editors  across 
the  country  by  Sen.  Robert  C.  Hendrickson 
(R-N.  J.),  chairman,  Senate  Judiciary  subcom- 
mittee probing  juvenile  delinquency.  The  sub- 
committee already  has  held  an  exploratory  hear- 
ing on  radio-tv's  relation  to  juvenile  delinquency 
[B*T,  June  14]. 

Sen.  Hendrickson  noted  he  has  received 
thousands  of  letters  suggesting  a  "relationship 
between  certain  material  presented  through  mass 
media  and  juvenile  delinquency."  He  said 
public  hearings  would  be  held  on  the  matter 
soon.  "We  believe  that  the  public  has  a  right 
to  the  most  reliable  information  available  on 
the  subject,  whether  it  supports  or  disproves 
the  contention  that  crime  and  violence  on  tv 
contribute  in  some  degree  to  juvenile  delin- 
quency." 

DuMont  Files  Protest 
To  Exclusivity  Plan 

OBJECTION  to  FCC's  proposal  to  further  re- 
strict the  territorial  exclusivity  provision  of  its 
network  rules  has  been  filed  with  the  Commis- 
sion by  Allen  B.  DuMont  Labs.  It  was  the 
only  new  filing  received  by  FCC  after  extend- 
ing the  deadline  when  only  a  handful  of  parties 
offered  comment  at  the  original  deadline  [B*T„ 
May  10]. 

FCC  proposes  to  amend  Sec.  3.658(b)  of  its 
rules  so  as  to  reduce  from  "area"  to  "com- 
munity" the  territory  in  which  a  network 
affiliate  may  exclude  network  programs  from 
being  aired  on  competitive  stations.  Purpose  of 
the  Commission  proposal  is  to  prevent  affiliates 
in  a  principal  community  from  keeping  net- 
work shows  off  stations  in  secondary  communi- 
ties even  though  the  first  outlet  does  not  air 
the  show. 

DuMont  told  the  Commission  the  revision 
"would  impose  an  artificial  obstacle  on  the 
power  of  the  weaker  stations  to  bargain  for  a 
position  which  would  strengthen  their  competi- 
tive potential  and  would  increase  wasteful 
duplication  of  program  service  to  the  same 
areas." 

Adler  to  Operate  'Booster7 

PERMIT  for  a  new  experimental  tv  "booster"' 
station  to  operate  in  conjunction  with  ch.  53 
WATR-TV  Waterbury,  Conn.,  was  granted  by 
FCC  last  week  to  Adler  Communications 
Labs  [B»T,  June  21].  Purpose  of  the  experi- 
mental outlet  is  to  obtain  engineering  data 
on  booster  service  for  uhf  reception  in  "shad- 
ow" areas.  The  booster  will  operate  on  week- 
days only  between  9  a.m.  and  5  p.m.  on  a 
channel  assigned  by  the  Broadcast  Bureau  with 
an  effective  radiated  power  of  40  w. 

Part  3  Amendment  Proposed 

NOTICE  of  proposed  rule  making  to  amend 
Part  3  of  FCC's  rules  with  respect  to  require- 
ments for  type  approval  of  frequency  monitors 
for  visual  and  aural  transmitters  and  for  modu- 
lation monitors  for  the  aural  transmitters  of 
tv  broadcast  stations,  has  been  announced  by 
FCC.  The  frequency  tolerance  rule  would 
make  the  tolerances  for  the  aural  transmitter 
the  same  for  monochrome  as  for  color  instead 
of  the  two  tolerances  now  provided.  Comments 
are  due  Aug.  16. 


Page  60    •    July  5,  1954 


Broadcasting    •  Telecasting 


WSAY  DENIED 

IN  APPEALS  COURT 

REQUEST  that  the  profits  of  WHEC-TV  and 
WVET-TV  Rochester,  N.  Y.,  ch.  10  share-time 
stations,  be  impounded  pending  adjudication  of 
the  WSAY  Rochester  appeal  before  the  U.  S. 
Court  of  Appeals  in  Washington  [B«T,  June 
21]  has  been  denied  by  the  court. 

Court  issued  a  per  curiam  decision  which 
gave  no  reason  for  the  denial. 

Still  pending,  of  course,  is  WSAY's  appeal 
from  the  FCC's  share-time  grant  to  the  two 
Rochester  stations  and  the  denial  of  WSAY's 
application,  filed  six  days  after  the  Commission 
made  the  Rochester  grant.  Gordon  Brown, 
owner  of  WSAY,  also  claimed  that  the  Com- 
mission erred  in  dismissing  his  protest  against 
the  grant.  The  case  is  due  to  be  heard  in  the 
court's  fall  term. 

Takes  Germany  USIA  Post 

APPOINTMENT  of  Joseph  B.  Phillips,  deputy 
assistant  secretary  of  state  for  public  affairs,  as 
public  affairs  director  for  the  U.  S.  High  Com- 
mission in  Germany,  was  announced  last  week 
by  Theodore  C.  Streibert,  U.  S.  Information 
Agency  director.  Besides  overseeing  programs 
of  the  22  U.  S.  information  centers  in  Germany, 
Mr.  Phillips  will  be  responsible  for  the  work 
of  RIAS,  the  West  Berlin  radio  station  operated 
by  the  Voice  of  America.  He  succeeds  Alfred 
V.  Boerner,  who  will  attend  the  National  War 
College. 


Calif.  Revises  Work  Order 

INSTEAD  of  depending  upon  their  agents 
to  find  work  for  them,  unemployed  actors 
must  now  augment  those  efforts  by  per- 
sonally trying  to  get  jobs,  according  to  a 
revised  order  from  the  California  State 
Unemployment  Dept. 

Failure  of  an  actor  to  make  some  effort 
on  his  own  behalf  to  find  work  may  re- 
sult in  denial  of  his  unemployment  work 
benefits.  This  advice  is  now  being  given 
to  players  applying  for  such  relief  and  to 
all  talent  agencies. 


Chronicle  Seeks  Marion  Am 

APPLICATION  for  a  new  standard  250  w 
daytime  station  on  860  kc  at  Marion,  Ind.,  has 
been  filed  with  the  FCC  by  Chronicle  Pub.  Co., 
licensee  of  WMRI  (FM)  there.  Chronicle  Pub- 
lishing, headed  by  Gardner  J.  Thomas,  is  pub- 
lisher of  the  Marion  Chronicle,  Leader  Tribune 
and  Sunday  Chronicle-Tribune,  all  in  Marion. 
David  B.  Lindsay  Jr.  and  Richard  E.  Lindsay 
are  Chronicle  Publishing  vice  president  and 
secretary,  respectively.  The  Lindsay  family  has 
controlling  interests  in  Lindsay  Newspapers  Inc., 
and  the  Sarasota  (Fla.)  Herald-Tribune  and 
Journal. 


Rybutol  Case  Closed 

As  VCA  Agrees  to  Modify 

VCA  LABS  (also  trading  as  Vitamin  Corp.  of 
America),  Newark,  N.  L,  has  agreed  to  modify 
its  published  and  broadcast  claims  for  the  vita- 
min preparation  Rybutol  in  a  stipulation-agree- 
ment accepted  last  fortnight  by  the  Federal 
Trade  Commission.  FTC  closed  the  case  with  a 
statement  that  its  acceptance  of  the  stipulation 
makes  further  proceedings  unnecessary. 

FTC  said  ownership  and  management  of  the 
company  changed  shortly  before  the  complaint 
was  issued  and  that  the  new  owners  had  estab- 
lished new  advertising  policies.  FTC  had 
charged  misrepresentation  of  Rybutol  in  ad- 
vertisements that  the  product  possessed  value 
in  treatment  of  certain  conditions  accompany- 
ing the  advance  of  age  into  middle  and  later 
life. 

KNUZ-TV  Houston  Suspends 

KNUZ-TV,  Houston's  only  operating  uhf  sta- 
tion, suspended  operations  on  June  25,  FCC 
records  disclosed  last  week.  The  ch.  39  fa- 
cility began  operating  Oct.  22,  1953,  and  is  the 
13th  operating  tv  station  to  suspend  program- 
ming while  retaining  its  permit. 

Difficulty  in  obtaining  a  substantial  amount 
of  network  programming  was  cited  by  Max  H. 
Jacobs,  president,  as  the  chief  reason  for  the 
shut-down. 

KNUZ-TV  plans  to  retain  its  permit  and  be- 
gin, operations  again  in  the  event  the  FCC 
reallocates  tv  channels  in  the  Houston  market 
to  make  them  all  uhf  or  vhf,  it  was  reported. 


II' 


i  •  i  ■ 


■""inn 


national   advertising  representatives 


NEW  YORK         CHICAGO  DETROIT  DALLAS  ATLANTA  CHARLOTTE 

ST.  LOUIS  MEMPHIS  SAN  FRANCISCO  LOS  ANGELES 


Broadcasting   •  Telecasting 


July  5,  1954    •    Page  61 


GOVERNMENT' 


Bond  Denies  FTC  Charges 
Of  Misleading  Advertising 

DENIAL  of  the  Federal  Trade  Commission's 
complaint  of  alleged  deceptive  practices,  in- 
cluding "bait"  advertising  on  radio,  television 
and  in  newspapers,  was  made  last  week  by  Bond 
Vacuum  Stores  Inc.,  Washington,  D.  C,  in  an- 
swer to  an  FTC  complaint  released  June  8. 

FTC  had  charged  the  Washington  firm  with 
advertising  representations  which  were  not  bona 
fide  in  offering  reconditioned  Electrolux  vacuum 
cleaners  for  $10.95  and  reconditioned  Singer 
sewing  machines  for  $21.50.  Bond  also  denied 
FTC's  charges  that  the  company  offered  "big 
trade-in  allowances"  and  five-year  guarantees 
on  sewing  machines  and  used  fictitious  pricing. 
Bond's  answer  also  denied  that  Julius  Langsner, 
cited  in  the  FTC  complaint  as  secretary  of  the 
corporation,  was  in  any  way  associated  with 
the  company. 

The  company  admitted  charging  purchasers 
a  $2.50  sales  contract  "recording  fee"  for  which 
no  recording  was  made,  but  maintained  it  was 
within  its  rights  because  it  assumed  the  "risks" 
involved. 

Tavern  Tv  Not  Taxable 

RESTAURANTS,  bars  and  other  such  estab- 
lishments do  not  have  to  pay  the  Federal  caba- 
ret tax  of  20%  when  the  only  entertainment 
furnished  is  via  a  tv  set,  the  Bureau  of  Internal 
Revenue  has  announced.  The  publication  of 
the  rule  made  public  a  policy  that  has  been  in 
effect  since  1948-49.  Under  Sec.  1700  (e)  of 
the  Revenue  Code,  any  dining  or  drinking 
establishment  furnishing  entertainment  is  liable 
to  the  20%  cabaret  tax. 


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Radio,  Tv  Aren't  Excluded 

A  LONG-STANDING  Virginia  law  regulating 
spending  in  political  campaigns  has  been  con- 
strued by  Virginia  Attorney  General  J.  Lind- 
say Almond  Jr.  as  permitting  candidates  to  buy 
radio  and  tv  time  in  general  elections. 

Sec.  24-440  of  the  Virginia  Code  fails  to  men- 
tion radio  and  tv.  The  law  was  passed  in  1919. 
Another  section  dealing  with  primaries,  how- 
ever, specifically  authorizes  spending  of  money 
for  radio  and  tv  time.  The  attorney  general 
held  "there  was  and  is  no  intention  on  the  part 
of  the  Legislature  to  prohibit  (radio  and  tv) 
expenditures  for  such  purposes."  The  question 
was  raised  by  Levin  Nock  Davis,  secretary  of 
the  State  Board  of  Elections,  on  behalf  of  a 
former  Norfolk  candidate. 

Protests  to  Ch.  12  Grant 
Not  Specific,  WJR  Asserts 

WJR  Detroit  charged  last  fortnight  that  protests 
to  FCC  of  the  final  decision  .granting  WJR  a 
permit  for  a  new  tv  station  on  ch.  12  at  Flint, 
Mich.,  failed  to  be  specific  and  raised  issues 
already  considered  by  the  Commission  in  its 
findings  [B*T,  June  21,  May  17]. 

In  the  ch.  12  case,  FCC  overruled  a  hearing 
examiner's  initial  decision  which  favored  the 
application  of  WFDF  Flint.  The  Commission, 
however,  found  WJR  more  qualified  than  either 
WFDF  or  the  third  contestant,  W.  S.  Butterfield 
Theatres  Inc.  Both  WFDF  and  Butterfield 
petitioned  for  reconsideration  and  a  protest 
also  was  filed  by  a  newly-formed  Flint  citizens 
committee. 

WJR  argued  that  the  citizens  committee  could 
not  be  considered  a  party  in  interest  within 
the  meaning  of  the  Commission's  rules  and 
held  that  its  complaint  was  not  timely  filed. 

WJR  also  held  that  there  is  no  merit  to 
Butterfield's  request  for  reopening  of  the  record 
to  show  subsequent  acquisition  of  minority 
holdings  in  ch.  15  WINT  (TV)  Waterloo,  Ind., 
by  certain  of  the  WJR  principals  since  the  Flint 
decision  found  no  difference  between  the  two 
applicants  on  the  issue  of  media  diversification. 
Additionally,  parties  to  the  WJR  bid  no  longer 
have  any  connection  with  WGAR-AM-FM 
Cleveland,  WJR  noted. 

D'Franssia  Changes  Advertising 

D'FRANSSIA  LABS,  Los  Angeles,  and  the 
three  partners  in  the  concern  have  agreed  to  dis- 
continue certain  advertising  claims  made  in 
Spanish-language  broadcasts  in  the  Los  Angeles 
area,  on  behalf  of  five  of  the  firm's  medicinal 
preparations,  under  a  stipulation  approved  by 
the  Federal  Trade  Commission.  Named  by  the 
FTC  as  partners  in  the  firm  are  Julio  David 
Liberman,  Jose  Liberman  and  Luis  Jorge  Betz. 
The  products:  EstomaYerbin,  Bromogenol, 
Kinamole,  Trisal  and  Kortamina. 

FTC  Hits  Perfumer's  Ads 

THE  Federal  Trade  Commission  has  ordered 
Helen  Wilson,  trading  as  Mail  Today  Co.,  De- 
troit, to  stop  alleged  misrepresentation  in  radio 
continuities  and  advertising  circulars  of  per- 
fumes and  a  hair  preparation  offered  for  sale  by 
the  company.  The  order  affirmed  an  initial  deci- 
sion entered  by  default  May  5  by  FTC  Hear- 
ing Examiner  James  A.  Purcell  prohibiting  the 
claims  after  the  respondent  failed  to  answer  the 
complaint  made  last  October  and  failed  to  ap- 
pear at  a  scheduled  hearing. 


MILESTONES 


►  ROBERT  KELLER,  president  of  Robert  S 
Keller  Inc.,  New  York  sales  promotion-repre' 
sentative  firm,  celebrated  30  years  in  radic 
June  24. 

►  The  Joseph  Jacobs  Organization,  New  York 
Jewish  advertising,  merchandising  and  public 
relations  firm,  celebrated  its  35th  anniversary 
June  15. 

►  WCCO-TV  Minneapolis-St.  Paul  observed  its 
fifth  birthday  July  1. 

►  WSBT  South  Bend,  Ind.,  claims  to  have  one 
of  the  oldest,  unbroken  series  of  broadcasts, 
On  June  7,  1929,  the  station  began  airing  The 
Polish  Hour,  a  music  program  which  com- 
pleted its  2,029th  broadcast  June  13. 

►  WHAM-TV  Rochester,  N.  Y.,  celebrated 
its  fifth  anniversary  June  11. 

►  WOPI  Bristol,  Va.,  celebrated  25  years  oi 
broadcasting  June  15. 

►  WFBR  Baltimore's  Radio  Mass  program  has 
presented  its  400th  broadcast.  The  Rev. 
Joseph  Dougherty,  S.  J.,  founder  and  director 
of  the  program,  was  honored  at  a  dinner  and 
received  a  plaque  from  WFBR's  engineering 
staff. 

►  WPIX  (TV)  New  York,  in  celebrating  its 
sixth  birthday  last  month,  noted  expansion 
from  two  to  four  studios,  from  9.25  kw  to 
100  kw  with  more  than  16  million  persons  in 
four  states  in  its  audience;  points  with  pride  to 
its  civic,  news  and  sports  programming  and  re- 
calls its  "first"  of  February  1951  when  WPIX 
originated  the  Kefauver  crime  hearings. 

►  TAPE  RECORDINGS  of  six  famous  guest 
stars  on  CBS'  Edgar  Bergen-Charlie  McCarthy 
Show  marked  completion  of  the  program's  16th 
year  on  the  air  June  20.  The  tapes  recalled 
appearances  of  W.  C.  Fields,  John  Barrymore, 
Rudy  Vallee,  Don  Ameche,  James  Stewart  and 
Marilyn  Monroe  on  the  program,  with  Nelson 
Eddy  present  in  person  as  co-narrator  and 
singer. 


IIP 

Postal  Receipts  ^201% 


1940 


1952 


From  9  rich  counties  come 
PO  money  orders  for  goods 
advertised  over  KGVO. 
Are  they  your  products? 

serving  Western  Montana 


I 


1290—5  KW.  Day  &  Nite 

MISSOULA,  mont 


Reps.  GILl-PERNA;  NY,  IA,  SF  and  CHI. 


Page  62    •    July  5,  1954 


Broadcasting   •  Telecastin< 


STATIONS 


LOW  POWER  TV 
BEGINS  AT  AF  BASE 

Limestone,  Me.,  and  White 
Sands  Proving  Grounds  pro- 
vide limited  television  service. 
One  radio  station  voices  con- 
cern about  'encroaching'  on 
private  industry. 

FIRST  television  station  to  be  operated  by 
the  Armed  Forces  was  scheduled  to  be  dedi- 
cated officially  yesterday  (Sunday)  at  Limestone 
(Me.)  Air  Force  Base  amid  critical  reports 
from  management  of  WAGM  Presque  Isle, 
Me.,  that  the  tv  station  represents  "'government 
encroachment  on  private  broadcasting." 

The  5  w  tv  station,  said  to  be  the  smallest 
in  the  world,  was  previewed  for  newsmen  last 
Wednesday.  Air  Force  officials  said  the  station, 
which  operates  on  ch.  8,  has  a  maximum  cov- 
erage of  only  three  miles  and  was  designed 
to  provide  ten  hours  of  major  network  pro- 
gramming daily  for  more  than  15,000  airmen, 
their  dependents  and  civilian  employes  at  the 
base.  On  the  air  for  approximately  six  months 
on  an  experimental  basis,  the  station  telecasts 
kinescope  recordings  of  network  shows  and 
also  three  daily  "live"  newcasts  and  twice- 
daily  "weatherman"  programs. 

A  second  low-power  tv  station,  on  uhf  ch. 
44,  was  to  start  operating  July  1  at  White 
Sands  Proving  Grounds,  N.  M.,  retransmitting 
signals  of  KROD-TV  El  Paso,  FCC  was  in- 
formed by  the  Dept.  of  the  Army.  The  station 
has  8  w  power  and  is  designed  to  serve  the 
3,000  military  and  civilian  personnel  at  the 
remote  base.  FCC  approved  the  station  on 
condition  programs  consist  only  of  rebroad- 
casts  from  tv  stations  authorized  by  the  Com- 
mission and  with  the  provision  that  operations 
cease  if  interference  is  caused  any  non-govern- 
ment station  or  if  a  satisfactory  signal  is  put 
into  the  area  by  a  tv  broadcast  outlet. 

NARTB  Acts 

NARTB  showed  concern  over  legislation 
(S  3401)  authorizing  the  furnishing  of  infor- 
mational, radio  and  tv  entertainment,  and 
"similar  education  for  personnel  in  the  Armed 
Forces,  and  for  other  purposes."  NARTB  Presi- 
dent Harold  E.  Fellows  wrote  Chairman  Leroy 
Johnson  (R-Calif.)  of  the  House  Armed  Services 
Subcommittee  No.  3  that  the  bill,  as  now 
written,  might  "unintentionally  establish  au- 
thority for  the  operation  of  government-owned 
broadcasting  facilities  in  competition  with  those 
operated  by  private  citizens." 

Mr.  Fellows  wrote  that  is  has  been  "the 
wise  and  historic  policy  of  Congress"  to  refuse 
grants  of  government-owned  stations  competing 
with  private  citizens.  "Safeguards"  were  sug- 
gested to  provide  definition  of  "isolated"  posts, 
size  of  area  covered  and  possible  tv  competition 
with  commercial  radio  stations. 

RCA  designed  special  equipment  for  the 
small  station  at  Limestone  and  built  it  at  cost. 
A  grant  of  $34,000  from  the  Strategic  Air  Com- 
mand Welfare  Fund  paid  for  the  equipment 
and  its  installation.  Studios  and  transmitter  facil- 
ities are  housed  in  an  enclosure  measuring 
10x13  feet.  Technical  director  of  the  station, 
called  AFTV  Limestone,  is  2d  Lt.  Charles 
Hughes,  formerly  with  WTOP-TV  Washington. 

In  preview  ceremonies,  Francis  H.  Engel, 
assistant  to  the  vice  president  and  general  man- 
ager, engineering  products  division  of  RCA,  told 
newsmen  that  "the  lessons  learned  by  our 
engineers  in  simplifying  and  miniaturizing  tele- 
vision equipment  to  be  used  by  our  Armed 


AdvtrtUement 


From  where  I  sit 
6y  Joe  Marsh 


Wise  Stepmother 


Have  you  heard  about  young 
Skeeter  Roberts'  unusual  pet,  the  tame 
owl  "Blinky"?  He's  had  her  around 
the  farm  about  three  years. 

/  say  "her"  because  up  to  a  couple 
of  weeks  ago  nobody  was  quite  sure. 
But  now  " Blinky' s"  a  full-fledged 
mother— of  two  chicks! 

Seems  "Blinky"  had  been  acting 
kind  of  strange— so  on  a  hunch,  Skeeter 
put  a  couple  of  hen's  eggs  in  her  nest. 
Darn  if  "Blinky"  didn't  set  on  them 
for  5  days!  Last  Friday  they  hatched, 
and  now  "Blinky 's"  as  proud  as  a 
mother  hen!  (So's  Skeeter.) 

From  where  I  sit,  there's  a  lesson 
for  all  of  us.  Guess  you'd  call  it 
"tolerance."  Birds  and  animals  often 
seem  to  do  better  in  that  respect  than 
humans.  If  I  like  a  glass  of  temperate 
beer  with  supper  and  you'd  rather 
have  cider— it  should  be  okay  with 
both  of  us.  Neither  of  us  should  give  a 
"hoot"  what  the  other  fellow  likes, 
says,  or  does,  as  long  as  he  follows 
the  law  of  the  land.  Right? 


Copyright,  1954,  United  States  Brewers  Foundation 


Broadcasting 


Telecasting 


July  5,  1954    •    Page  63 


WTVR  (TV)  Richmond  executives  inspect  part  of  the  first  shipment  of  25  RCA  color 
tv  receivers  to  that  city.  L  to  r:  Wilbur  M.  Havens,  president-general  manager; 
William  Filer,  local  tv  sales  manager;  Reginald  Reith,  chief  accountant;  Walter  A. 
Bowry  Jr.,  assistant  general  manager;  Bob  Kahle,  merchandising  and  promotion  di- 
rector, and  Frank  Wilson,  assistant  program  director  for  radio  (affiliated  WMBG). 
WTVR  expects  to  be  relaying  color  by  late  summer. 


Forces  enabled  us  to  design  and  construct  this 
miniature  station."  Mr.  Engel  noted  that  less 
than  three  months  after  Gen.  Curtis  E.  Lemay, 
commander,  SAC,  sought  assistance  from  Brig. 
Gen.  David  Sarnoff,  chairman  of  board  of  RCA, 
in  building  a  station  to  entertain  personnel  at 
isolated  bases,  AFTV  Limestone  went  into 
operation. 

Col.  Bertram  C.  Harrison,  commander,  42d 


The  best 
way  to 

sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 
FARM 

STATION 


WIBW 


CBS  RADIO 
in  Topeka 

Ben  Ludy,  Gen.  Mgr.,  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


Bombardment  Wing  at  Limestone,  hailed  the 
"Tom  Thumb"  tv  setup  as  "a  truly  significant 
experiment"  and  expressed  the  hope  it  will  be 
used  as  "a  pattern  to  bring  television  to  U.  S. 
military  personnel  stationed  at  isolated  bases 
around  the  world."  He  stressed  that  the  Air 
Force  plans  to  operate  tv  stations  only  in  areas 
where  tv  programming  is  not  available  from 
commercial  outlets  and  added  that  Limestone 
will  surrender  ch.  8  if  commercial  operators 
in  the  area  take  steps  to  start  a  tv  outlet  there. 

In  an  interview  with  B*T,  a  spokesman  for 
WAGM,  which  is  located  about  11  miles  from 
Limestone,  said  the  station's  opposition  to 
AFTV  was  based  on  a  conviction  that  govern- 
ment is  "encroaching"  on  private  industry.  He 
denied  reports  that  criticism  stemmed  from  ad- 
verse effects  on  WAGM  advertising,  pointing 
out  that  the  station's  volume  has  not  suffered 
since  the  advent  of  tv  operations  last  Christmas. 

He  disputed  the  Air  Force's  statement  that 
the  station's  coverage  area  is  three  miles  and 
said  it  was  "more  like  15  air  miles."  He  said 
that  as  "a  rough  estimate,"  there  were  about 
1,000  tv  sets  owned  by  civilians  in  the  station's 
area  that  can  receive  AFTV's  signal. 

Spokesmen  for  WAGM  would  not  confirm 
reports  that  his  company  plans  to  enter  com- 
mercial tv,  though  he  acknowledged  that  the 
economy  of  the  area  is  not  conducive  to  sup- 
porting a  tv  operation  at  the  present  time. 

KTLA(TV)  Gears  for  Color 

COLOR  tv  transmission  experiments  currently 
are  underway  at  KTLA  (TV)  Hollywood's  new 
Sunset  Blvd.  studios,  with  televised  tests  ex- 
pected within  three  months,  Klaus  Landsberg, 
vice  president  and  general  manager  of  the  in- 
dependent Paramount  Tv  Productions  station, 
disclosed  last  week.  Mr.  Landsberg  said  that 
the  station  has  $350,000  of  color  equipment  on 
order,  with  some  pieces  already  delivered. 

WOAI-TV  Color  Circuits 

WOAI-TV  San  Antonio  last  week  was  scheduled 
to  begin  regular  telecasting  of  NBC-TV  color 
programs,  with  completion  of  circuits  to  San 
Antonio  by  Southwestern  Bell  Telephone  Co., 
according  to  Hugh  A.  L.  Halff,  station  president. 
He  said  WOAI-TV  has  been  telecasting  network 
color  programs  experimentally  since  March  31. 


WCBM  Elects  Roeder; 
Promotes  Pirie 

GEORGE  H.  ROEDER,  general  manager, 
WCBM  Baltimore,  Md.,  has  been  elected  execu- 
tive vice  president  and  general  manager,  John 
Elmer,  president  of  the  MBS  affiliate,  announced 
last  week. 

Mr.  Elmer  also  announced  the  appointment 
of  William  S.  Pirie  Jr.,  formerly  with  WFBR 
Baltimore,  as  director  of  sales.  WCBM  operates 
on  680  kc  with  10  kw  day,  5  kw  night. 

WHAM-TV  Shifts  Channel; 
Power  Boosted  to  100  Kw 

WHAM-TV  Rochester  on  July  18  will  shift 
from  ch.  6  to  5  and  at  the  same  time  increase 
its  power  to  100  kw,  the  station  announced 
last  week.  A  new  six-bay  antenna  is  being 
placed  atop  the  497-foot  Pinnacle  Hill  installa- 
tion which  WHAM-TV  shares  with  ch.  10  share 
timers  WVET-TV  and  WHEC-TV  Rochester. 
The  shift  is  in  accordance  with  a  U.  S.-Canada 
agreement  made  to  prevent  interference  be- 
tween stations  near  the  border,  WHAM-TV  said. 


Patriotic  Fourth 

AT  ONE  MINUTE  after  midnight  on  the 
Fourth  of  July,  in  the  shadow  of  the  Lib- 
erty Bell,  Independence  Hall,  WCAU 
Philadelphia  was  to  broadcast  the  initial 
program  of  The  American  Story,  BMI 
historical  script  series.  Joseph  Connolly, 
WCAU  program  vice  president,  obtained 
special  permission  to  have  the  Hall  opened 
for  the  broadcast,  as  the  site  so  perfectly 
suits  the  program. 


WABB  Establishes  'One  Rate1 

ESTABLISHMENT  of  a  "one  rate"  card,  effec- 
tive July  1,  covering  all  19V£  broadcast  hours 
of  WABB  Mobile,  Ala.,  has  been  announced 
by  Dewey  Long,  general  manager.  Added  to 
WABB's  frequency  discount  structure  will  be 
allowances  for  104,  156  and  260  times,  and  two 
special  weekend  fixed  time  packages.  The  new 
card  has  been  sent  to  the  station's  represent- 
atives, the  Branham  Co. 


Altoona,  Pa. 

Thirty  years  radio  experience  and 
Roy  Thompson's  life  dedicated  to 
the  community  has  made  WRTA 
Altoona's  friendliest  station.  Peo- 
ple like  to  do  business  with  friends. 
Of  course,  WRTA — advertised  prod- 
ucts— selll 


ont. 


\pion 


Represented  by 
Robert  Meeker  Auocfatet 


Page  64    »    July  5,  1954 


Broadcasting   •  Telecasting 


Tv-Taught  Tot 

TELEVISION  in  the  home  can  educate 
as  well  as  entertain.  As  proof: 

Mr.  and  Mrs.  John  Horowitz  of  Okla- 
homa City  were  startled  when  their  two- 
year-old  son,  Danny,  learned  to  read  by 
watching  tv  commercials. 

Danny  caught  the  attention  of  Prissy 
Thomas,  public  service  director  of  WKY- 
TV  there,  and  made  two  appearances  on 
her  show,  Guest  Room.  On  the  last  show 
Danny  really  showed  what  he  could  do. 
He  ran  through  a  set  of  cards  prepared 
for  him  by  the  station  that  included 
simple  geometric  figures,  six-digit  num- 
bers, percentages  and  dollar-and-cents 
totals.  He  identified  the  figures  and  read 
the  rest  so  rapidly  that  Miss  Thomas  had 
to  ask  Danny  to  repeat  so  the  viewers 
could  understand  him.  Danny  also  sang 
"Heart  of  My  Heart"  without  accompani- 
ment, and  on  leaving  the  studio  he  no- 
ticed a  picture  of  a  doughnut  package 
on  a  monitor — and  immediately  identi- 
fied the  brand. 


WHDH  Business  Reported 
Up  17%  Over  Last  Year 

BILLINGS  at  WHDH  Boston  for  the  year 
ended  June  30,  1954,  will  be  17%  over  the  pre- 
ceding 12-month  period,  William  B.  McGrath, 
managing  director  of  the  station,  has  reported. 

During  the  first  half  of  1954,  Mr.  McGrath 
continued,  national  spot  business  increased  10% 
over  the  corresponding  period  while  local  bill- 
ings were  up  23%.  Mr.  McGrath  attributed 
the  upswing  in  business  activity  largely  to  an 
expansion  in  the  sales  force  a  year  ago. 

Noting  that  56%  of  total  WHDH  business 
is  local,  Mr.  McGrath  expressed  the  belief  that 
the  station's  policy  of  exclusive  local  program- 
ming is  a  factor  contributing  to  increased  bill- 
ings. The  station's  basic  format  is  built  around 
music,  news  and  sports. 

KDYL-TV  Now  KTVT  (TV) 

CALL  LETTERS  of  KDYL-TV  Salt  Lake  City 
were  changed  last  Thursday  to  KTVT  (TV), 
an  announcement  by  Intermountain  Broadcast- 
ing &  Television  Corp.  said  last  week. 

Intermountain,  a  subsidiary  of  Time  Inc., 
said  KDYL,  radio  affiliate,  will  remain  the 
same,  with  the  change  being  made  in  the  tv 
station's  call  letters  to  "lend  greater  emphasis 
and  personality  to  each  station  similar  to  the 
pattern  of  Time,  Life  and  Fortune,"  Time  Inc. 
magazine  publications.  No  other  changes  are 
being  made,  Intermountain  said. 

New  WAAM  (TV)  Transmitter 
Slated  for  Mid-July  Testing 

WAAM  (TV)  Baltimore  will  begin  airing  test 
patterns  by  mid-July  from  its  new  RCA  TT50- 
AH  tv  transmitter,  with  which  the  station  ex- 
pects to  begin  programming  this  fall  or  winter 
with  maximum  power  of  316  kw,  Ken  Carter, 
general  manager,  said  last  week. 

WAAM's  half-million-dollar  project,  on 
which  construction  began  last  November,  in- 
cludes the  new  transmitter,  a  new  wing  on  the 
WAAM  facility  on  Television  Hill,  a  redesigned 
semi-automatic  master  control  room  and  the 
latest  film  and  slide  projection  facilities  for 
monochrome  and  color,  Mr.  Carter  said.  Ben 


Wolfe,  engineering  director  of  the  ch.  13  sta- 
tion, with  Glenn  Lahman,  chief  engineer,  and 
the  engineering  staff,  are  working  on  the  trans- 
mitter installation. 

Mr.  Carter  said  WAAM's  present  signal, 
which  he  said  now  extends  about  40  miles  out, 
will  be  extended  to  55  miles  when  the  new  trans- 
mitter begins  operation. 

WKRC-TV  Names  Schlinkert 
To  Head  Sales  Operations 

ROBERT  SCHLINKERT,  sales  manager  of 
WKRC-TV  Cincinnati,  has  been  named  general 
sales  manager  and  under  the  new  alignment 
will  supervise  both 
national  and  local  tv 
sales,  Radio  Cincin- 
nati Inc.  announced 
last  week. 

Mr.  Schlinkert 
served  as  sales  man- 
ager three  years  at 
WWJ-TV  Detroit  be- 
fore joining  WKRC- 
TV  in  1951  and 
before  that  was  dis- 
trict public  relations 
representative  for 
American  Airlines  in 
Detroit. 

Kenneth  Church  continues  as  vice  president 
and  national  sales  manager  for  Radio  Cincinnati 
and  WTVN  (TV)-WHKC  Columbus.  Don 
Chapin  recently  was  named  national  sales  di- 
rector for  the  Tri-State  Network,  serving  the 
Columbus  and  Cincinnati  stations  as  well  as 
WHIO-TV  Dayton. 


WDTV  Fills  the  Breach 

WHEN  WENS  (TV)  Pittsburgh  discon- 
tinued live  programming,  WDTV  (TV) 
that  city  agreed  to  carry  out  a  commit- 
ment WENS  has  made  before  the  base- 
ball season  to  pick  up  eight  games  at 
Forbes  Field,  Pittsburgh,  for  a  St.  Louis 
tv  station.  WDTV  General  Manager  Har- 
old C.  Lund,  hearing  of  the  WENS 
problem,  assigned  a  WDTV  crew  to  pick 
up  the  games,  three  the  last  week  in 
June  (one  was  rained  out),  three  in 
August  and  two  in  September. 


MR.  SCHtlNKERT 


Orlando  Gets  First  Tv, 
Indianapolis  Gets  Second 

THE  FIRST  tv  station  for  Orlando,  Fla.,  and 
the  second  for  Indianapolis  began  commercial 
operations  last  Thursday. 

WISH-TV  Indianapolis  (ch.  8),  operating 
with  full  316  kw  power,  held  a  dedicatory  pro- 
gram that  featured  appearances  by  C.  Bruce 
McConnell,  president;  Robert  B.  McConnell, 
vice  president  and  general  manager,  and  Stokes 
Gresham  Jr.,  vice  president  in  change  of  en- 
gineering. The  station  is  affiliated  with  all  four 
networks  and  is  RCA-equipped  throughout,  with 
a  50  kw  transmitter.  It  will  operate  from  a  new 
three-story  addition  to  the  WISH  radio  studios 
and  is  equipped  for  color  transmission.  WISH- 


7 


PYRAMID  PLAN 
FOR  COLOR  TV 


ten 


***** 


on* 


AND 


\.0t*V 


CO 


i00 


Broadcasting   •  Telecasting 


July  5,  1954    •    Page  65 


TV  is  represented  by  the  Boiling  Co. 

WDBO-TV  Orlando  (ch.  6),  also  affiliated 
with  all  four  networks,  will  serve  central 
Florida.  It  will  operate  with  full  100  kw  power. 
At  the  outset,  seven  local  programs  per  week  are 
scheduled.  Blair  Tv  Inc.  is  its  representative. 

WBRZ  (TV)  Baton  Rouge,  La.,  expects  to 
begin  regular  programming  by  Jan.  1.  A  new 
building,  costing  about  $200,000,  is  being 
erected.  It  will  house  the  transmitter,  studios, 
control  room  and  business  offices.  The  station 
will  use  an  RCA  10  kw  transmitter,  operating 
with  a  radiated  power  of  100  kw.  The  12- 
bay  antenna  will  reach  1,001  feet  above  sea 
level  and  980  feet  above  average  terrain.  It 
is  expected  WBRZ's  class  B  contour  will  fall 
within  the  city  limits  of  New  Orleans. 

The  following  stations  have  reported  they 
expect  to  begin  regular  operations  by  July  31: 

WMSL-TV  Decatur,  Ala.  (ch.  23);  WTHI- 
TV  Terre  Haute,  Ind.  (ch.  10);  KETC  (TV)  St. 
Louis,  Mo.  (ch.  9),  educational;  KDRO-TV 
Sedalia,  Mo.  (ch.  6);  KXJB-TV  Valley  City. 
N.  D.  (ch.  4);  WCET  (TV)  Cincinnati  (ch. 
48),  educational. 

(For  details  see  Telestatus,  page  95.) 

Fountain  Firm  Buys 
WJBF  for  $125,000 

SALE  of  WJBF  Augusta,  Ga.,  NBC  outlet,  for 
a  stripped  price  of  $125,000  by  J.  B.  Fuqua  to 
a  new  company  headed  by  V.  E.  Fountain, 
North  Carolina  broadcaster  and  attorney,  was 
announced  Friday,  subject  to  customary  FCC 
approval.  Mr.  Fuqua  will  devote  his  full  time 
to  WJBF-TV,  it  was  stated. 

The  transaction,  handled  through  Blackburn- 
Hamilton,  media  brokers,  covers  all  broad- 
casting equipment,  goodwill  and  going  concern, 
but  not  the  real  estate,  accounts  or  other  assets 
of  the  selling  company. 

The  station  went  on  the  air  in  1946  as  WTNT 
and  was  acquired  by  Mr.  Fuqua  in  1949.  The 
purchaser,  Media  Inc.,  in  addition  to  Mr. 
Fountain,  includes  J.  T.  Snowden  Jr.,  manager 
of  WCPS  Tarboro,  who  becomes  vice  president 
and  treasurer  and  will  move  to  Augusta.  Other 
stockholders  include  Frank  Meadows,  Rocky 
Mount  accountant,  and  Vinson  Bridges  and 
Marvin  Horton,  Tarboro  attorneys. 

Mr.  Fountain  is  president  of  WCPS  and  part- 
owner  of  WOXF  Oxford,  N.  C.  Donald  N. 
Kelly  Jr.,  executive  vice  president  of  WJBF- 
AM-TV,  will  devote  full  time  to  tv,  Mr.  Fuqua 
said. 

REPRESENTATIVES  PEOPLE 

Jerry  McNally,  CBS-TV  network  sales  dept., 
to  New  York  office,  Blair-Tv,  as  account  execu- 
tive. 

Jacques  Sammes,  formerly  a  presentation  writ- 
er, ABC,  to  sales  promotion  dept.,  CBS  Radio 
Spot  Sales  in  same  capacity,  succeeding  Murray 
Gross,  named  sales  promotion  manager  for  net- 
work's WCBS  New  York. 

Mario  Messina,  formerly  with  Burke,  Kuipers 
&  Mahoney  Inc.,  newspaper  representatives,  to 
Clyde  Melville  Co.,  Dallas,  radio  and  tv  sta- 
tion representatives. 


STATION  PEOPLE 

James  E.  Blake  Jr.,  sales  staff,  KSTP  Minne- 
apolis, appointed  assistant  national  sales  man- 
ager, KSTP  Inc.  (KSTP-AM-TV). 

Don  Whitman,  program  director,  KGW  Port- 
land, Ore.,  resigns  effective  July  11. 

James  Brown,  promotion  director,  KMYR  Den- 
ver, named  national  sales  manager,  KBTV 
(TV)  same  city. 

H.  Richard  Maguire, 

general  manager, 
KFJI  Klamath  Falls, 
Ore.,  and  president, 
KWIN  Ashland, 
Ore.,  to  KUAM 
Agana,  Guam,  as 
resident  manager. 

Francis  Hays,  ac- 
count executive, 
WGST  Atlanta,  to 
WLWA  (TV)  same 
city,  in  same  capac- 
ity. Gordon  Waltz 
named  production 

manager,  WLW  Cincinnati  and  Bob  Roberts 
named  production  manager,  WLWT  (TV)  same 
city. 

Edwin  L.  Dennis  and  Winton  H.  Johnston,  sales 
representatives,  with  former  sharetimer,  WHB- 
AM-TV  Kansas  City,  to  fulltime  KMBC-TV 
there,  as  local  tv  sales  manager  and  tv  sales 
representative,  respectively. 


MR.  BROWN 


MR.  DENNIS 


MR.  JOHNSTON 


M.  C.  (Jim)  Gregory,  sales  manager,  WRDW 
Augusta,  Ga.,  appointed  manager. 

Michael  Ruppe  Jr.,  formerly  with  WILS-TV 
Lansing,  Mich.,  named  to  handle  tv  continuity, 
WISH-TV  Indianapolis,  Ind. 

Arnold  Starr,  formerly  with  North  Jersey 
Broadcasting  Co.,  appointed  merchandising  co- 
ordinator, WAAT  Newark,  N.  J.  Charles  M. 
Campbell,  former  news  editor,  WLIB  New 
York,  to  WAAT  where  he  presented  premiere 
broadcast  of  Monday-Friday  series,  News  From 
Around  the  World. 

Dick  Weeks,  program  director,  and  Gene  Wag- 
ner, chief  announcer,  KMO-AM-TV  Tacoma, 
to  KTAC  Tacoma,  Wash.,  as  program  director 
and  special  events  director,  respectively.  Burt 
McMurtrie  also  joins  KTAC  staff. 

Larraine  Crabtree,  formerly  with  KOOS  Coos 
Bay,  Ore.,  and  Don  Haggerty,  formerly  with 
KPOA  Honolulu,  to  KGMB  latter  city,  as  radio 


copywriter  and  staff  announcer,  respectively. 

Ted  Price,  floor  manager,  WPIX  (TV)  New 
York,  promoted  to  director.  Gordon  E.  Mc- 
Namee  succeeds  as  floor  manager. 

Tom  Grant,  announcer,  WGLV  (TV)  Easton, 
Pa.,  named  director  of  programming  and  pro- 
duction. 

Ted  Liss,  writer  and  producer,  WBBM-TV  Chi- 
cago, to  KWK-TV  St.  Louis,  as  production  man- 
ager. 

Walter  Coblenz,  producer,  WLWD  (TV)  Day- 
ton, Ohio,  to  WHAS-TV  Louisville,  in  same 
capacity. 

Ernie  Greup,  named  program  director,  WTVD 
Durham,  N.  C. 

Gary  Segar,  KOLT  Scottsbluff,  Neb.,  to  KVWO 
Cheyenne,  Wyo.,  as  assistant  news  director. 

Tom  Conneen,  engineering  staff,  WPOR  Port- 
land, Me.,  named  chief  engineer;  Kenneth  Gar- 
land, disc  m.c,  WKBR  Manchester,  N.  H.,  to 
WPOR  in  same  capacity. 

Gordon  E.  McNamee,  named  floor  manager, 
WPIX  (TV)  New  York. 

Donald  J.  Hudnall  named  to  sales  staff,  WSVS 
Crewe,  Va. 

Bill  Bertenshaw,  assistant  producer  of  State  of 
the  National  and  Answers  for  Americans,  addi- 
tionally joins  WHBI  Newark,  N.  J.,  as  summer 
relief  announcer. 

Henry  Bollinger,  publicist,  Loew's  Inc.,  N.  Y., 
to  KTLA  (TV)  Hollywood,  in  similar  capacity. 

Bob  McLaughlin,  president,  newly-formed  Club- 
time  Productions  Inc.,  Hollywood,  adds  duties 
as  disc  m.c.  of  six-weekly  five-hour  KULA 
Honolulu  programs,  plus  similar  KULA-TV 
The  Picture  Album.  He  will  commute  twice- 
monthly  from  Honolulu  to  Hollywood. 

Torkel  Westly  named  comptroller,  Hawaiian 
Broadcasting  System  (KGMB-AM-TV  Hono- 
lulu and  KHBC  Hilo). 

Jeff  Scott,  WPWA  Chester,  Pa.,  to  announcing 
staff,  KYW  Philadelphia.  Tom  Lindsey  to  engi- 
neering staff,  same  station. 

Richard  B.  Barnhill,  producer-director,  WMAL- 
TV,  Washington,  D.  C,  appointed  production 
manager,  WUNC-TV  Chapel  Hill,  N.  C,  U.  of 
North  Carolina  Woman's  College  station. 

Carolyn  Corrington  named  secretary  to  General 
Manager  Lester  G.  Spencer,  WKBV  Richmond, 
111. 

Benton  Paschall,  vice  president-general  manager, 
WNOE  New  Orleans,  elected  treasurer,  Muscu- 
lar Dystrophy  organization  there. 

William  Dempsey,  educational  director,  com- 
mercial KPIX  (TV)  San  Francisco,  named  by 
U.  S.  National  Commission  for  UNESCO  to  at- 
tend an  international  discussion  and  study  group 
on  television  in  London,  July  5-24. 

Harold  Storm,  director  of  promotion,  KMBC- 
AM-TV  and  KFRM  Kansas  City,  named 
"Editor  of  the  Year"  by  Kansas  City  Industrial 
Editors  Assn. 

Stacey  Cole,  farm  director,  WKNE  Keene, 
N.  H.,  elected  acting  president,  New  Hamp- 
shire Farm  Bureau  Federation. 

Lonne  Greene,  former  freelance  Toronto  an- 
nouncer and  national  news  commentator, 
Canadian  Broadcasting  Corp.,  to  star  as  "Peter" 
in  Warner  Brothers  "The  Silver  Chalice," 

Vincent  Travers,  46,  orchestra  leader  and  for- 
merly musical  director,  WCAU  Philadelphia, 
died  June  25. 

Albert  F.  (Red)  White,  advertising  salesman, 
KFXJ  Grand  Junction,  Colo.,  died  June  21. 


TRANSFORMERS  FOR  BROADCASTERS 


GATES -HOUSTON 


2700  Polk  Ave. 
Tel.  Atwood  8536 


Page  66    •    July  5,  1954 


Broadcasting    •  Telecasting 


NETWORKS 


NBC  AFFILIATES  TO  APPRAISE  FUTURE 


Group  meeting  last  week  in 
New  York  plans  to  undertake 
study  of  the  outlook  for  net- 
work radio  and  status  of  net- 
work-affiliate relationships. 

AN  APPRAISAL  of  the  future  of  network  ra- 
dio and  of  network-affiliate  relationships  will 
be  undertaken  shortly  by  NBC  Radio  affiliates. 

This  decision  to  look  into  network  radio's 
future,  coming  at  a  time  when  CBS  Radio  had 
won  acceptance  by  its  own  affiliates  of  a  15- 
20%  cut  in  its  own  evening  rates,  and  when 
NBC  Radio  had  proposed  a  comparable  evening 
reduction,  was  reached  by  the  affiliates  at  a 
meeting  Monday  in  New  York. 

The  study  will  be  conducted  by  an  as  yet 
unchosen  expert  under  the  direction  of  an  affili- 
ates' subcommittee  to  be  named  within  a  month. 
Key  affiliates  reported  that  the  stations  would 
probably  pay  for  any  representatives  retained 
in  their  behalf,  though  exact  financial  arrange- 
ments remain  to  be  determined.  The  study  is 
expected  to  take  at  least  four  months. 

Swezey  Draws  Support 

The  affiliates  also  re-elected  Robert  D. 
Swezey,  WDSU  New  Orleans,  to  head  the  NBC 
Affiliates'  Executive  Committee.  Thus,  they 
clearly  gave  their  support  to  the  committee  or- 
ganization, an  issue  which  Mr.  Swezey  had 
asked  them  to  put  on  the  top  of  the  meeting 
agenda  [B»T,  June  21]. 

The  executive  committee  is  slated  to  report 
within  six  months  on  a  projected  reorganiza- 
tion of  a  permanent  organization  of  NBC  affili- 
ates. 

The  affiliates  discussed  at  length — and  appar- 
ently acceded  to — the  network's  proposal  to  cut 
compensation  of  affiliates  by  20%  in  nighttime 
hours  to  accommodate  a  nighttime  rate  reduc- 
tion— to  be  achieved,  as  in  the  case  of  the  CBS 
Radio  move,  by  raising  discounts  rather  than 
changing  the  rate  card  itself — for  advertisers. 

Executive  Committee  Chairman  Swezey  said 
"the  meeting  accomplished  its  purpose  in  de- 


REACHING  agreement  that  will  give 
WTVD  (TV)  Durham,  N.  C.  (ch.  11),  a 
basic  NBC  affiliation  when  it  begins  regu- 
lar programming  next  September  are  (I 
to  r):  Harry  Bannister,  NBC  vice  president 
in  charge  of  station  relations,-  Paul  Ritten- 
house,  NBC  southeast  representative,  and 
Harmon  Duncan,  president  of  WTVD. 

Broadcasting    •  Telecasting 


veloping,  through  detailed  discussion  and  ques- 
tions from  the  floor,  a  complete  understanding 
of  NBC's  position  and  plans." 

These  were  spelled  out  by  a  group  of  execu- 
tives that  included  President  Sylvester  L.  Wea- 
ver Jr.;  William  H.  Fineshriber  Jr.,  vice  presi- 
dent in  charge  of  the  radio  network,  and  Ted 
Cott,  operating  vice  president. 

Mr.  Weaver  voiced  NBC's  confidence  in  its 
ability  to  build  network  radio  to  greater  stature 
and  service  through  "new  program  excitement" 
along  with  a  wider  range  of  opportunities  for 
advertisers.  Progress  in  sales  development, 
programming,  and  promotion  was  reported  by 
Mr.  Fineshriber  and  Mr.  Cott. 

The  affiliates  voiced  their  confidence  in  the 
subcommittee  principle  by  voting  to  reconsti- 
tute the  present  subcommittee  as  a  permanent 
executive  committee.  In  addition  to  Chairman 
Swezey,  the  members  are:  Robert  Hanna,  WGY 
Schenectady,  and  E.  R.  Vadeboncoeur,  WSYR 
Syracuse,  vice  chairmen;  Harold  Essex,  WSJS 
Winston-Salem,  secretary-treasurer,  and  Paul 
W.  Morency,  WTIC  Hartford;  George  Norton, 
WAVE  Louisville;  Milton  Greenebaum,  WSAM 
Saginaw,  Mich.,  and  Richard  H.  Mason,  WPTF 
Raleigh. 

Columbia  Files  Suit- 
On  'Eternity'  Tv  Parody 

TV  PARODY  versions  of  motion  pictures  was 
again  the  basis  of  court  action  when  Columbia 
Pictures  Corp.  filed  suit  in  Los  Angeles  Fed- 
eral District  Court,  charging  that  the  "From 
Here  to  Obscurity,"  comedy  skit  which  ap- 
peared on  NBC-TV's  Show  of  Shows,  Sept.  12, 
1953,  "maligned  and  libeled"  Columbia's  award- 
winning  "From  Here  to  Eternity"  and  consti- 
tuted unfair  competition  and  copyright  infringe- 
ment. Further,  the  studio  charges  that  NBC 
took  advantage  of  an  extensive  promotion  cam- 
paign for  the  picture  when  the  lampoon  was 
aired. 

Temporary  injunction  was  asked  of  the  court, 
forbidding  reshowing  of  the  Sept.  12  kinescope. 
An  unspecified  sum  in  damages  was  asked, 
plus  an  accounting  of  profits  from  parody  show- 
ings. 

Previously,  Loews  Inc.  and  playwright  Pat- 
rick Hamilton  filed  suit  against  CBS-TV  and 
comedian  Jack  Benny  for  a  parody  of  the  film 
"Gaslight."  Decision  in  this  case  is  currently 
under  consideration  by  Federal  Judge  James 
M.  Carter. 

CBS-TV  Briefs  Admen 
On  Color  Television 

COLOR  TELEVISION  is  a  new  tool,  not  a 
new  medium,  E.  Carlton  Winckler,  production 
manager  of  color  programming  for  CBS-TV, 
told  more  than  200  advertising  agency  execu- 
tives attending  a  Wednesday  afternoon  forum 
on  color  programming  presented  by  the  CBS- 
TV  color  staff  in  the  network's  New  York 
Studio  21. 

Richard  Lewine,  executive  producer  of  CBS- 
TV  color  programs,  conducted  the  forum,  which 
Hubbell  Robinson  Jr.,  vice  president  in  charge 
of  network  programs,  CBS-TV,  opened  with  a 
brief  address,  saying  that  the  purpose  of  the 
forum  was  to  share  with  the  advertising  agen- 
cies the  knowledge  the  network  has  acquired 
in  all  phases  of  color  programming. 

Pre-planning  is  of  the  utmost  importance  in 
color  programming,  Mr.  Winckler  said,  calling 
it  the  "key  to  a  good  color  show."  Because  of 
the  impact  of  color,  scenery  and  set  dressings 


should  be  kept  simple  and  in  subdued  colors, 
so  as  not  to  overpower  the  story  line.  Similar- 
ly, a  low-level  light  source,  providing  trans- 
parent shadows,  is  best  for  colorcasting,  and 
simple  make-up,  even  the  same  as  for  street  use, 
is  enough. 

In  a  question-and-answer  period  that  con- 
cluded the  forum,  Messrs.  Lewine  and  Winckler 
were  aided  by  Joyn  Koushouris,  engineer  in 
charge  of  color  operations;  Sal  Bonsignore,  su- 
pervisor of  lighting  for  color,  and  Mildred 
Trebor,  coordinator  of  costume  design  for 
color. 

ABC-TV  June  Gross 
Over  $18]/2  Million 

Record  month  is  chalked  up  by 
the  network  last  month. 

RECORD  total  of  $18,652,700  in  gross  time 
sales,  representing  $15,820,400  in  new  business 
and  $2,832,300  in  renewal  orders,  was  placed 
with  ABC-TV  by  14  of  the  nation's  leading 
advertisers  during  the  past  month,  it  was  an- 
nounced last  week  by  Charles  R.  Abry,  ABC- 
TV  director  of  national  sales. 

New  business  placed  with  ABC-TV  by  10 
advertisers  includes: 

Van  Camp  Sea  Pood  Co.,  through  Brisacher, 
Wheeler  &  Staff,  for  alternate  week  sponsorship 
of  The  Name's  the  Same  (Tues.,  10:30-11  p.m., 
EDT),  effective  June  1;  The  Firestone  Tire  & 
Rubber  Co.  through  Sweeney  &  James,  for  The 
Voice  of  Firestone  simulcast  (Mon.,  8:30-9  p.m., 
EDT),  effective  June  14;  The  Minute  Maid  Corp., 
through  Ted  Bates  &  Co.,  for  the  last  half-hour 
portion  of  Super  Circus  (Sun.  5-6  p.m.,  EDT), 


Covet  Central 
Missouri  wHh 


m 


Reach  this  central  Mis- 
souri market  with  186,- 
323  radio  families  *  and 
a  consumer  income  of 
$698,285,000*,  in  a 
thirty  county,  four  city, 
Vi  mv  area  covered  by 
KFAL. 

*  SRDS  and  Sales  Management  Survey 
Write  today  for  particulars! 


K  I 

900  Kc 
FULTON. 


A  L 

1,000  Watts 
MISSOURI 


July  5,  1954     •    Page  67 


NETWORKS 


KWK-TV  St.  Louis  and  CBS-TV  sign  affiliation  [AT  DEADLINE,  June  28].  L  to  r:  C. 
Arthur  Weis,  vice  president-treasurer,  St.  Louis  G/obe-Democraf  and  KWK  Inc.  director; 
Clark  A.  (Fritz)  Snyder,  CBS-TV  stations  relations  director;  V.  E.  Carmichael,  vice 
president-sales  director;  Robert  T.  Convey,  president-general  manager,  both  KWK-TV. 


effective  June  27;  The  Florida  Citrus  Commission, 
through  J.  Walter  Thompson  Co.,  for  Twenty 
Questions  (Tues.,  8:30-9  p.m.,  EDT),  starting- 
tomorrow  (Tuesday) ;  A.  E.  Staley  Mfg.  Co., 
through  Ruthrauff  &  Ryan,  for  Tuesday  and 
Thursday  9:30-9:45  a.m.,  EDT,  segments  of 
Breakfast  Club  (Mon.-Fri.,  9-10  a.m.,  EDT), 
starting  July  27. 

Lehn  &  Fink  Products  Corp.,  through  Lennen 
&  Newell,  for  joint  sponsorship  by  Dorothy  Gray 


PULSE 

OF  SYRACUSE 

February,  1954 

shows  overwhelming  lead- 
ership in  this  5-station 
market  for 

WSYR 


of  72ii 


5-min.  periods 

6  a.m.  to  midnight 

WSYR  1st  in  54 
WSYR  2nd  in  18 

72 

ACl/SE 

570  KC 

NBC  Affiliate  In  Central  New  York 


Page  68    •    July  5,  1954 


Cosmetics  and  Lehn  &  Fink  Division  for  the  new 
Ray  Bolger  Show  (Fri.,  8:30-9  p.m.,  EDT),  effec- 
tive Sept.  17;  American  Motors  Corp.,  through 
Geyer  Adv.,  for  weekly  half-hour  sponsorship  of 
Disneyland  (Wed.,  7:30-8:30  p.m.,  EDT),  effec- 
tive Oct.  27;  Derby  Foods  Inc.,  through  McCann- 
Ericks'on  Inc.,  for  half-hour  alternate  week  spon- 
sorship of  Disneyland  starting  Oct.  27;  American 
Dairy  Assn.,  through  Campbell-Mithun,  for  half- 
hour  alternate  week  sponsorship  of  Disneyland, 
effective  Nov.  3;  The  Elgin  National  Watch  Co., 
through  Young  &  Rubicam,  for  The  Elgin  Hour 
(alt.  Tues.,  9:30-10:30  p.m.,  EDT),  effective 
Oct.  5. 

Renewal  orders  placed  by  four  advertisers 
during  the  past  30  days  include: 

The  Brown  Shoe  Co.,  through  Leo  Burnett,  for 
Smilin'  Ed's  Gang  (Sat.,  10:30-11  a.m.,  EDT), 
effective  Aug.  21;  The  Ralston  Purina  Co., 
through  Gardner  Adv.,  for  alternate  week  spon- 
sorship of  Space  Patrol  (Sat.,  11-11:30  p.m., 
EDT),  effective  Sept.  4;  The  Nestle  Co.  Inc., 
through  Cecil  &  Presbrey,  for  altenate  week 
sponsorship  of  Space  Patrol  (Sat.,  11-11:30  a.m., 
EDT),  effective  Sept.  11,  and  Mars  Inc.,  through 
Leo  Burnett,  for  second  half-hour  portion  of 
Super  Circus  (Sun.,  5-6  p.m.,  EDT),  effective 
Sept.  26. 


Shaffner,  Eliasberg 
Promoted  at  ABC 


MR.  ELIASBERG 


MR.  SHAFFNER 


PROMOTION  of  Dean  Shaffner  from  director 
of  ABC  network  radio  research  to  director  of 
ABC  Radio  network  sales  development  and 
market  research  counsel  and  the  appointment 
of  Jay  Eliasberg  to  succeed  him  as  director  of 


radio  network  research  were  announced  last 
week  by  Oliver  Treyz,  director  of  the  ABC 
Radio  Network. 

Mr.  Shaffner,  formerly  manager  of  radio  and 
tv  research  for  the  Biow  Co.  for  five  years,  and 
before  that  with  C.  E.  Hooper  Co.  and  Crosley 
Inc.,  joined  ABC  in  1949  as  a  sales  presenta- 
tions department  writer.  He  has  since  been, 
successively,  manager  of  television  sales  devel- 
opment, assistant  director  of  research  and  sales 
development  for  radio  and  tv,  and  director  of 
network  radio  research.  His  new  promotion 
was  effective  July  1. 

Mr.  Eliasberg,  who  joined  ABC  on  July  1, 
has  been  director  of  advertising  research  for 
Foote,  Cone  &  Belding  for  the  past  two  and 
a  half  years.  Before  that  he  was  director  of 
media  research  and  statistical  analysis  for  Ken- 
yon  &  Eckhardt  for  two  years. 

OVERALL  APPOINTED 
TO  CBS  RADIO  POST 

JOHN  R.  OVERALL,  since  1950  eastern  sales 
manager  of  MBS,  has  been  appointed  to  the 
same  position  with 
the  CBS  Radio  Net- 
work, effective  to- 
morrow (Tuesday), 
John  Karol,  vice 
president  in  charge 
of  network  sales, 
CBS  Radio,  an- 
nounced last  week. 
Mr.  Overall  succeeds 
Dudley  W.  Faust,  re- 
cently named  sales 
manager  of  the  CBS 
Radio  Network. 

With  MBS  for  18 
years,   Mr.  Overall 


MR.  OVERALL 


was  an  account  executive  from  1936  to  1946, 
division  sales  manager  in  New  York,  1946-50, 
and  eastern  sales  manager  since  then.  He  was 
with  NBC  sales  from  1931-1936. 

Montgomery,  Jackson  Linked 
With  AT&T  Relay 

SECOND  section  of  a  new  telephone-television- 
radio  relay  route  in  the  Southeast  has  been 
placed  in  service  between  Montgomery,  Ala., 
and  Jackson,  Miss.,  AT&T  reported  last  week. 
The  first  section,  between  Atlanta  and  Mont- 
gomery, was  opened  in  March  for  tv  service, 
with  telephone  channels  put  into  operation  in 
May.  Equipment  for  transmitting  color  tv 
programs  also  is  being  installed. 


VIOLATION 


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Broadcasting   •  Telecasting 


MANUFACTURING 


NBC-TV  Gets  NBA  Games 

NBC-TV  will  telecast  the  games  of  the 
National  Backetball  Assn.  each  Saturday, 
starting  Oct.  30,  it  was  announced  jointly 
last  week  by  Thomas  S.  Gallery,  NBC 
sports  director,  and  Maurice  Podoloff, 
president  of  NBA.  Through  Nov.  27, 
the  games  will  be  carried  at  the  conclu- 
sion of  NBC-TV  telecast  of  Canadian 
professional  football,  and  thereafter  will 
begin  at  3  p.m. 


ABC-TV  Adds  Two  Affiliates 

WLWD  (TV)  Dayton  and  WMTW  (TV)  Mt. 
Washington,  N.  H.,  will  become  affiliates  of 
ABC-TV  network  Sept.  1,  Alfred  R.  Beckman, 
national  director  of  ABC's  station  relations  de- 
partments, announced  last  week.  In  Dayton, 
WLWD  replaces  WHIO-TV  as  the  ABC-TV 
affiliate. 

NETWORK  PEOPLE 

Jack  Kuney,  formerly  program  manager,  WLIB 
New  York,  and  production  manager,  WNEW 
New  York,  named  producer,  dept.  of  public 
affairs,  CBS  Radio. 

Dave  Green,  purchasing  dept.,  NBC  Hollywood, 
transfers  to  continuity  acceptance  dept.  as  an 
editor.  He  succeeds  Bob  Wood,  promoted  to 
assistant  manager  of  continuity  acceptance, 

Bob  Banner,  formerly  with  NBC-TV  Dare 
Garroway  Show,  and  CBS-TV  Omnibus,  to 
NBC-TV  Dinah  Shore  Show  as  producer- 
director  for  1954-55  season,  succeeding  Alan 
Handley,  who  will  develop  new  properties  for 
NBC. 

Robert  M.  Fairbanks,  promotion  copywriter, 
KCBS  San  Francisco,  transfers  to  Columbia 
Pacific  Radio  Network  and  KNX  Hollywood 
as  sales  promotion  assistant. 

William  H.  Fineshriber  Jr.,  vice  president  in 
charge,  NBC  Radio,  appointed  chairman  of  the 
radio  and  tv  committee,  American  Jewish 
Tercentenary,  which  is  organizing  the  celebra- 
tion of  the  300th  anniversary  of  Jewish  settle- 
ment in  the  U.  S. 

John  Rich,  NBC  staff  correspondent  in  Far 
East,  named  winner  of  sixth  annual  fellowship 
award  of  Council  on  Foreign  Relations,  which 
provides  for  study  and  research  on  foreign 
affairs  from  September  1954  to  June  1955  at 
council  headquarters  in  New  York  and  nearby 
universities. 

Alex  Quiroga,  senior  light  engineer,  ABC-TV 
Hollywood,  awarded  1954-55  WAAM-TV  Balti- 
more fellowship  for  graduate  study  at  Johns 
Hopkins  U.  there. 

James  F.  Owens,  for  the  past  four  years  a  mem- 
ber of  the  New  York  sales  staff  of  the  DuMont 
Tv  Network  and  formerly  with  Television 
Magazine  and  Radio  &  Tv  Daily,  died  June  20. 

Berry  Merritt  Clevenger,  34,  publicist,  CBS-TV 
Hollywood,  died  June  24.  Listed  by  police  as  a 
suicide,  she  had  suffered  a  nervous  breakdown 
three  months  ago.  Surviving  are  her  husband, 
Raymond  Clevenger,  stage  manager,  KHJ-TV 
Hollywood,  and  son,  Raymond  Jr. 


Tiny  Mike-Transmitter 
Demonstrated  by  NBC 

A  TINY  wireless  microphone-transmitter  that 
can  be  worn  by  a  performer,  freeing  him  of 
the  restrictions  of  conventional  microphones 
and  cables,  was  demonstrated  Thursday  in 
New  York  by  NBC,  whose  engineers  developed 
the  new  device.  Joan  Diener,  of  the  Broadway 
musical  "Kismet,"  who  demonstrated  the  as- 
sembly, wore  the  microphone  (about  the  size 
of  a  half-dollar)  concealed  in  the  bodice  of 
her  costume,  the  transmitter  (somewhat  larger 
than  a  pack  of  king-size  cigarettes  and  utilizing 
eight  transistors)  on  her  hip  and  the  antenna 
loop  around  her  waist. 

Whole  assembly  weighs  less  than  eight 
ounces,  is  powered  by  a  cell  battery  expected 
to  provide  five  hours  of  continuous,  reliable 
transmission,  will  cover  an  area  of  5,000  square 
feet,  develops  about  50  milliwatts  of  power  at 
about  530  kc,  but  radiates  less  than  100  micro- 
microwatts  and,  because  of  the  low  power  and 
low  frequency,  does  not  require  an  FCC  license. 

The  wireless  microphone,  which  is  still  in 
the  experimental  stage,  was  built  by  the  NBC 
engineering  department  on  a  directive  issued 
several  months  ago  by  O.  B.  Hanson,  then 
NBC  vice  president  and  chief  engineer,  recently 
promoted  to  RCA  vice  president.  Operations 
Engineering.  J.  L.  Hathaway,  assistant  group 
manager,  and  Ray  Lafferty,  engineer,  handled 
the  project  under  the  supervision  of  George 
M.  Nixon,  manager  of  the  group.  Robert  E. 
Shelby,  who  succeeded  Mr.  Hanson  as  NBC 
vice  president  and  chief  engineer,  presided  at 
the  showing  and  described  the  device. 


Tv#s  Birthplace 

SPECIAL  BOOTH  commemorating  Pas- 
saic, N.  L,  as  the  "Birthplace  of  Tele- 
vision" was  set  up  at  the  Broadmoor 
Hotel,  Colorado  Springs,  Colo.,  for 
the  34th  annual  convention  of  the  Junior 
Chamber  of  Commerce  of  the  U.  S. 
The  booth  featured  a  display  of  tele- 
vision receivers  from  Allen  B.  DuMont 
Labs  Inc.,  which  in  1937  set  up  its  first 
manufacturing  plant  in  Passaic.  A  Du- 
Mont spokesman  said  that  the  first  com- 
mercial electronic  tv  receivers  rolled  off 
the  assembly  lines  at  the  Passaic  plant  in 
1938. 


Turner  Co.  Chairman  Dies 

DAVID  TURNER,  72,  board  chairman  of  Tur- 
ner Co.,  Cedar  Rap- 
ids, Iowa,  electronics 
manufacturing  con- 
cern, and  board 
chairman  of  a  Cedar 
Rapids  mortuary 
firm,  died  June  9  of 
asheart  ailment.  Mr. 
Turner  was  a  patron 
of  the  late  Grant 
Wood,  noted  Cedar 
Rapids  artist.  Sur- 
vivors include  his 
wife,  a  daughter,  a 
son,  John  B.  Turner 
II,  with  whom  he 
founded  the  Turner  Co.,  and  two  sisters. 


Do  You  Know  This  Woman? 

She  is  Mary  M.  Foy,  general  manager  of  WSWN,  Belle  Glade, 
Florida.    She  says — 

"WSWN,  the  Little  Station  with  the  Long  Reach,  particularly  enjoys  the  use  of 
SESAC's  short  tune  section  as  it  gives  us  the  chance  to  do  justice  to  our  spot  an- 
nouncements on  participating  shows." 

The  SESAC  Library  is  lowest  in  cost  for  a  complete  Program  Sendee 
SESAC  TRANSCRIBED  LIBRARY 


475  Fifth  Avenue 


New  York  17,  N.  Y. 


Broadcasting 


Telecasting 


July  5,  1954    •    Page  69 


Now! 


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written  for  promotion  men  and 
salesmen  in  the  radio  and  tele- 
vision field  .  .  . 

"An  important  contribution  to 
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—Says  NILES  TRAMMELL 
NBC's  former  Chairman  of  the 

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RADIO  AND  TELEVISION 

By  Jacob  A.  Evans,  Director  of 
National  Advertising  and  Promotion, 
National  Broadcasting  Company 


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Page  70    •    July  5,  1954 


MANUFACTURING' 


Gross  Named  Emerson  V.  P.; 
Four  Others  Promoted 

SERIES  of  five  promotions,  highlighted  by  the 
appointment  of  S.  W.  Gross  as  vice  president 
and  assistant  to  the  president  of  Emerson  Radio 
&  Phonograph  Corp.,  were  announced  last  week 
by  Benjamin  Abrams.  president.  Mr.  Gross, 
formerly  vice  president  in  charge  of  sales  for 
Emerson,  has  been  associated  with  the  com- 
pany for  24  years. 

In  other  personnel  changes,  Michael  Kory, 
administrative  director  of  the  sales  department, 
was  named  director  of  sales;  Arnold  Hender- 
son, assistant  to  the  vice  president  in  charge 
of  sales,  was  promoted  to  director  of  sales  ad- 
ministration; Leo  Hahn,  radio  sales  manager 
since  last  December,  was  appointed  sales  man- 
ager of  television  and  radio,  and  Israel  Levine, 
shipping  manager  for  six  years,  was  designated 
distribution  manager. 

Manson  in  New  Post 

STANLEY  H.  MANSON,  manager  of  adver- 
tising and  public  relations  for  the  radio-tele- 
vision division  of  Stromberg-Carlson  Co.,  has 
been  named  to  the  newly-created  post  of  public 
relations  director  for  the  company.  He  joined 
Stromberg-Carlson  in  1927  and  has  served  in 
virtually  all  areas  of  the  company's  operations. 

MANUFACTURING  SHORTS 

Frank  A.  Emmet  Co.,  L.  A.  electronics  equip- 
ment representatives,  appointed  to  represent 
General  Electric  Co.  of  England  (telephone  re- 
lays, stepping  relays,  special  measuring  instru- 
ments), in  Southern  California.  Nevada,  Ari- 
zona and  New  Mexico.  The  Emmet  organiza- 
tion has  also  been  named  to  represent  George 
F.  Wright  Co.,  Worcester,  Mass.  (steel  guy  wire, 
other  products),  in  California,  Arizona  and 
Nevada. 

Videocraft  Manufacturing  Co.  (deflection  yokes, 
magnetic  focalizers),  and  Wen  Products  (solder 
guns  and  sanders),  names  John  B.  Tubergen 
Co.,  L.  A.,  as  sales  representative  in  southern 
California,  Arizona  and  Hawaii. 

Cinema  Engineering  Co.,  Burbank,  Calif.,  has 
started  manufacturing  a  new  encapsulated  re- 
sistor identified  as  Type  38042. 

Pickering  &  Co.,  Oceanside,  N.  Y.,  announces 
its  model  260  turnover  pickup  cartridge  is  now 
available  with  diamond  stylus  for  long-playing 
recordings  and  sapphire  stylus  for  standard  78 
recordings. 

Radio  Communications  Div.,  Bendix  Aviation 
Corp.,  Detroit,  through  Carl  Byoir  &  Assoc. 
Inc.,  announces  it  will  manufacture  all  radio 
receivers  for  the  1955  Lincoln  and  Mercury 
automobiles. 

Turner  Co.,  Cedar  Rapids,  Iowa,  now  has  avail- 
able a  new  microphone  identified  as  the  Turner 
50D-TV  Dynamic  Microphone. 

Radio  Receptor  Co.,  N.  Y.,  has-  changed  the 
name  of  its  Seletron  &  Germanium  Div.  to 
Semi-Conductor  Div. 

Mark  Simpson  Mfg.  Co.,  Long  Island  City,  N. 


Y.,  appoints  Howard  F.  Condon  Co.,  Denver, 
as  representatives  to  the  electric  wholesale  trade 
in  Colorado,  Utah,  Wyoming,  New  Mexico, 
and  the  cities  of  Scottsbluff  and  Grand  Island, 
Neb.,  and  El  Paso.  Fred  A.  Bennett  Co.,  De- 
troit, appointed  as  representatives  in  Michigan 
among  the  electrical  wholesalers,  hardware  dis- 
tributors and  automotive  distributors. 

MANUFACTURING  PEOPLE 

Kittleson  Co.,  Hollywood,  electronics  equip- 
ment representatives,  moves  to  416  N.  La  Brea 
Ave. 

Dr.  Allen  B.  DuMont,  president  of  Allen  B. 
DuMont  Labs,  named  by  Boys  Clubs  of  Ameri- 
ca as  "Father  of  the  Year"  in  field  of  science. 

Gordon  C.  Hoit,  executive  vice  president  and  a 
director,  Stromberg-Carlson  Co.,  Rochester, 
elected  vice  president,  finance  div.,  American 
Management  Assn. 

D.  Wallace,  Pittsburgh  district  manager,  Gray- 
bar Electric  Co.,  elected  a  director. 


G.    Leonard  Werner, 


MR.  WERNER 


sales  manager,  Mark 
Simpson  Mfg.  Co., 
resigns  to  accept  ap- 
pointment as  general 
sales  manager,  The 
Astatic  Corp., 
Youngstown,  Ohio. 

Frank  W.  Edmonds 

elected  president, 
Pacific  div.,  Burnell 
&  Co..  Yonkers, 
N.  Y.  (toridal  coils, 
audio  and  r.f.  filters 
and  related  net- 
works). 


William  Bryant  named  San  Francisco  branch 
manager,  E.  V.  Roberts  &  Assoc.  (electronics 
manufacturers  representatives),  succeeding 
Frank  Lebell,  transferred  to  Los  Angeles  head- 
quarters as  Southern  California  area  sales  engi- 
neer. 

Robert  W.  Eckman  appointed  northwestern 
regional  manager,  tv-radio  div.,  Westinghouse 
Electric  Corp.  Walter  J.  Bressert,  formerly  Chi- 
cago-Rockford  district  manager,  appointed 
regional  sales  promotion  manager.  William  A. 
Phillips  succeeds  Mr.  Bressert. 

Erwin  M.  Weiss,  formerly  chief  color  tv  engi- 
neer, Muntz  Tv  Inc.,  named  chief  engineer  in 
charge  of  instrumentation,  Magnecord  Inc., 
Chicago.  Michael  G.  Seidl  promoted  to  chief 
engineer,  technical  section,  newly-created  com- 
mercial music  div. 

George  J.  Koeck  Jr.  appointed  district  sales 
representative,  Zenith  Radio  Corp.,  Chicago. 
He  will  headquarter  in  Kansas  City. 

.Tack  Gavin,  former  director  of  advertising  and 
public  relations,  Magnecord  Inc.,  Chicago,  to 
copy  and  contact  staff,  Lester  L.  Jacobs  Inc., 
same  city. 

S.  John  La  Puma  appointed  publicity  director, 
JFD  Mfg.  Co.,  Brooklyn. 


TRANSFORMERS  FOR  BROADCASTERS 


GATES-QUINCY,  ILL 


123  Hampshire  St. 
Tel.  8202 


Broadcasting 


Telecasting 


BROADCASTING 

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TELECASTING 

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alii  res 


of  articles 
ring  In  this  KCtlOfl 

art  available 
at  nominal  cost  Writ*  to 
aaoAOCAariN* .  tilicastins 


TV  CLINICS 

Will  Be  Bigger  Than  Ever . . . 

.  .  .  according  to  the  response  from  TV  station  owners 
and  managers  throughout  the  country.  They  voted, 
by  better  than  15  to  1,  to  continue  the  series  of  BMI 
TV  Clinics  which  proved  so  successful  in  the  past. 


Three  dates  have  been  set: 

NEW  YORK 

(Hotel  Biltmore) 
Monday  &  Tuesday 
AUGUST  2  &  3 


CHICAGO 

(Hotel  Sheraton) 
Thursday  &  Friday 
AUGUST  5  &  6 


LOS  ANGELES 

(Hotel  Statler) 
Monday  &  Tuesday 
AUGUST  9  &  10 


The  BMI  TV  CLINICS  are  open  to  managers  and  personnel 
of  all  BMI-licensed  stations.  THEBE  IS  NO  BEGIS- 
TBATION  FEE  —  but  please  enroll  your  staff  in  advance. 


Every  Important  Phase  of  TV  Will  be  Thoroughly  Covered 

Local  TV  News  and 
Special  Events 


Brass  Tacks  of  Local 
Production 


Film  Buying  and 
Programming 

Public  Service  and 
Allied  Subjects 

Low-Cost  Local 
Programming 

TV  Film  Clearance 


Operating  for  Profit 

Camera  Techniques  —  Art 
Scenic  Effects,  etc. 

Low-Cost  Music 
Programming 


Programs  and  Sales 
(Plus  discussions,  open  forums  and  bull  sessions) 

Write  today  for  your  enrollment  form 

BROADCAST  MUSIC  inc. 

589  FIFTH  AVENUE,  NEW  YORK  17,  N.  Y. 

NEW  YORK      •      CHICAGO      •      HOLLYWOOD      •      TORONTO      •  MONTREAL 


The  color  camera  can  pick  up  the  slightest  change  in 
an  actress1  complexion.  But  unless  the  radio  relay  and  coaxial 
cable  routes  that  carry  this  picture  are  specially  equipped, 
her  blush  would  never  reach  the  nation's  screens. 

It  is  a  big  job  to  install  new  equipment,  necessary  for 
color  transmission,  along  thousands  of  channel  miles  in  the  Bell 
System  network.  Personnel  must  also  be  trained  in  the 
new  techniques  of  transmitting  color  signals. 

But  the  work  is  well  under  way,  with  facilities  now  serving 
an  increasing  number  of  cities  with  color  television. 
The  Bell  System  will  keep  pace  with  the  industry's  needs  for 
color  television  networks. 


BELL  TELEPHONE  SYSTEM 

PROVIDING  TRANSMISSION  CHANNELS  FOR  INTERCITY  RADIO  AND  TELEVISION  TODAY  AND  TOMORROW 


Bell  System  technicians  testing  transmission  of  the 
color  signal  over  radio  relay  facilities. 


Page  72    •    July  5,  1954 


Broadcasting 


Q 


Telecasting 


ADS,  WOMEN  and  BOXTOPS 


by  DUANE  JONES  as  told  to  Mark  Larkin 
Chapter  V 

SOAP  SALES  AND  RALPH  WALDO  EMERSON 


IN  AN  essay  entitled  "Civilization," 
written  about  the  time  the  Argonauts 
were  prodding  their  ox  teams  and  "wimmen- 
folks"  across  the  plains  in  the  California 
Gold  Rush,  Ralph  Waldo  Emerson  created 
the  phrase,  "Hitch  your  wagon  to  a  star." 

It  is  among  our  most  widely  quoted 
aphorisms,  to  use  a  15-cent  word.  The  rea- 
son I'm  putting  this  aphorism  to  work  here 
is  because  it  fits  an  angle  of  package  prod- 
ucts advertising  as  neatly  as  a  cellophane 
wrapper. 

During  the  depression,  when  I  first 
switched  from  general  practitioner  to  spe- 
cialist in  the  advertising  business,  the  value 
of  hitching  your  wagon  to  a  star  quickly 
became  apparent.  I  saw  that  by  adapting 
the  venturesome  spirit  of  this  quotation,  it 
could  be  put  to  practical  use  as  a  package 
goods  advertising  technique,  one  that  would 
open  new  avenues  in  a  hitherto  unexploited 
field. 

The  first  attempts  to  extract  commercial 
value  from  the  Emerson  philosophy  were 
demonstrated  in  the  tie-ups  between  pre- 
miums and  radio  programs.  These  tie-ups 
provided  a  built-in  impact  obtained  from 
endorsements  of  premiums  by  soap  opera 
stars. 

In  consequence  a  new  kind  of  sales 
strategy  was  created,  one  widely  used  now- 
adays in  advertising  package  foods  and  cer- 
tain types  of  proprietary  drugs,  all  because 
we  introduced  the  plan  at  the  Benton  & 
Bowles  agency  21  years  ago.  At  the  time 
we  wondered  what  would  happen,  for  with 
it  we  also  introduced  the  first  premium 
ever  offered  via  network  radio — a  Super- 
Suds  seed  deal  for  Colgate-Palmolive.  It 
was  carried  over  NBC  on  the  daytime 
serial,  Clara,  Lu,  'n'  Em.  And  the  idea  was 
such  an  unknown  quantity  then  that  we 
tied  it  not  to  just  one  star,  and  not  to  just 
two  stars,  but  to  all  three  stars. 

They  told  their  feminine  listeners,  very 
confidentially,  of  course,  all  about  the  flower- 
seed  premium  we  planned  to  offer,  how  they 
too  were  going  to  plant  these  same  seeds 
and  grow  flowers  just  like  those  in  the  gar- 
dens of  the  Hollywood  screen  stars. 

After  Colgate-Palmolive  had  cashed  in  on 
this  project,  thus  proving  its  worth  as  a 
technique,  it  soon  became  common  prac- 
tice to  hitch  premiums  to  soap  opera  stars. 

Sales  for  a  number  of  products  advertised 
by  us  in  this  manner  zoomed  upward  over- 
night to  more  than  100,000  units  daily  for 
each  brand  advertised.  Moreover,  unit  sales 
for  these  brands  (meaning  the  sales  of  in- 


dividual packages),  maintained  a  daily  aver- 
age of  100,000  packages  for  several  days 
before  gradually  tapering  off.  SweetHeart 
Soap  got  a  healthy  assist  with  this  kind  of 
forced  selling.  And  Hudson  Pulp  &  Paper 
Corp.'s  products  were  helped  into  top-rank 
market  positions  which  they  still  hold.  So 
"hitching  your  wagon  to  a  star"  is  here  to 
stay  as  a  package  goods  advertising  credo. 
Like  many  other  intangibles,  such  as  good 
"reason  why"  copy,  correct  space  mechanics, 
psychological  timing,  concentration,  etc.,  it 
is  an  important  sales  "plus"  that  has  steadily 
gathered  momentum  ever  since  its  first  ap- 
plication back  in  1933. 

But  to  gain  the  greatest  benefit  from  it, 
you  have  to  find  new  ways  of  unlocking  its 
nuclear  sales  power. 

A  long  time  ago,  when  I  was  a  high  school 
student,  I  worked  part-time  in  a  grocery 
store  in  San  Diego.  I  picked  up  a  lot  of 
helpful  information  about  the  grocery  trade 
on  that  job.  In  fact,  I  got  the  idea  for  the 
new  use  of  another  scientific  formula  while 
sorting  over  my  San  Diego  reminiscences. 
I  had  learned  that  hitching  your  wagon  to  a 
premium  pays  out.  So,  I  reasoned,  why  not 
try  hitching  it  to  a  grocery  commodity — 
say  soap  or  some  other  fast-selling  article 


THIS  SERIES,  CONDENSED  FROM  A 
FORTHCOMING  BOOK,  IS  APPEAR- 
ING EXCLUSIVELY  IN  B*T. 


in  the  galaxy  of  package  goods,  so  long  as 
its  orbit  was  within  the  self-service  market? 
Not  exactly  syllogistic  reasoning,  perhaps, 
yet  not  far  from  it. 

Almost  every  woman,  when  she  goes  to 
the  neighborhood  market,  has  eggs  or  butter 
on  her  shopping  list  as  one  of  the  items  she 
plans  to  purchase.  Both  are  fast-moving 
articles  that  take  off  from  the  store  counter 
almost  as  fast  as  they  can  be  replaced.  Then 
why  wouldn't  it  be  smart,  I  wondered,  to 
offer  half  a  dozen  eggs  free  when  the  house- 
wife purchases  that  fighting  brand  you  are 
advertising.  Or  you  could  present  a  loaf  of 
bread  for  free,  or  offer  10  cents  off  on  a 
pound  of  butter.  That's  what  the  San  Diego 
grocer  did  whenever  he  got  stuck  with  some- 
thing that  wouldn't  move — that,  or  some- 
thing like  it. 

During  World  War  II,  an  excellent  op- 
portunity presented  itself  to  put  this  plan 
into  practice.  Among  our  clients  at  that 
time  was  Wilbert  Products  Co.,  an  alert 
and  progressive  firm  always  on  the  lookout 


for  new  items.  Because  of  scarcities  in  all 
lines,  new  products  were  much  in  demand 
as  substitutes  for  old  ones  that  could  be  had 
only  in  short  supply,  if  at  all.  It  was  a  good 
sideline  too,  this  search  for  new  merchan- 
dise, for  there  was  always  the  chance  that 
a  "war  baby"  might  develop  into  a  profit- 
able and  well-established  brand. 

Among  household  commodities  then 
being  marketed  by  Wilbert  was  a  synthetic 
vanilla  called  Cakex.  To  speed  up  its  sale 
I  decided  to  try  hitching  it  to  a  free  offer  of 
six  eggs,  which  were  unrationed  and  there- 
fore scarce  and  high  in  price.  This,  I  felt 
sure,  would  induce  housewives  to  buy  and 
try  the  artificial  vanilla  as  a  substitute  for 
the  real  thing. 

Much  to  my  surprise,  results  exceeded 
all  preconceived  notions  of  what  might 
occur.  In  fact,  they  proved  beyond  question 
that  I  had  streamlined  a  basic  principle 
that  would  work  as  well  in  New  York  as  in 
San  Diego,  clear  across  the  continent— a 
fundamental  principle  that  could  be  uni- 
versally applied. 

Not  until  I  established  my  own  agency 
in  1942,  however,  did  a  completely  satis- 
factory formula  emerge  for  hitching  my 
wagon  to  a  star.  But  by  combining  past 
experience  with  the  teamwork  of  experts, 
a  format  was  finally  evolved  that  worked  as 
well  on  the  air  as  in  print.  Essentially  it 
was  the  Wilbert  format,  except  that  we  re- 
fined it  to  the  nth  degree.  More,  we  proved 
its  efficiency  through  a  series  of  super-tests 
in  New  England  that  culminated  in  a  cam- 
paign for  Megowen  Educator  Foods. 

The  technique  used  was  dramatic  and 
new  in  the  invaded  territory,  and  more 
important  still,  it  procured  increased  sales 
against  strong  competition  for  both  Me- 
gowen's  "Crax"  and  "Educator"  saltines,  in 
a  region  famous  for  chowder,  soups  and 
shore  dinners,  a  salty  section  where  the 
cracker  is  king. 

At  that  time  the  Megowen  market  was 
primarily  confined  to  New  England,  so  nat- 
urally we  undertook  a  regional  approach. 
We  bought  popular  newscasts  on  the  Yankee 
Network.  Where  it  gave  us  a  market  ad- 
vantage we  also  used  local  independent 
programs  beamed  especially  at  women.  To 
support  this  radio  drive  we  took  news- 
paper space  in  14  New  England  cities,  in 
all  of  which  we  had  a  strong  network  or 
local  station  coverage. 

Our  sales  messages  hitched  Megowen's 
crackers  to  a  star.  For  every  box  of  crackers 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  73 


that  a  customer  bought,  she  got  10  cents  off 
the  regular  price  of  a  pound  of  butter. 

I  am  deeply  indebted  to  Mr.  Megowen 
and  the  Megowen  Educator  Food  Co.  It 
was  through  his  vision,  his  willingness  to 
cooperate,  and  his  coverage  in  risking  ad- 
vertising dollars  on  a  new  and  wholly  ex- 
perimental plan  that  enabled  me  to  prove 
and  establish  another  package  goods  ad- 
vertising technique.  As  a  forcing  method , 
it  surely  fits  the  famous  Emerson  quotation. 
For  the  guide  book,  I'd  write  it  this  way: 

"Hitch  your  wagon  to  a  star.  But  don't 
star  your  own  product.  Star  the  other  fel- 
low's. It's  his  fast  moving  item  that  will 
give  your  product  a  lift.  If  you  do  it  the 
other  way  'round,  you'll  fit  your  action  to 
a  famous  phrase  all  right,  but  it  will  be  the 
wrong  phrase,  for  you'll  be  "putting  the 
cart  before  the  horse." 

EVER  since  Claude  C.  Hopkins  estab- 
lished testing  as  a  basic  advertising 
need,  its  use  has  been  increased  and  re- 
fined until,  insofar  as  package  products 
are  concerned,  it  has  become  an  indispen- 
sable selling  technique. 

Fundamentally,  testing  is  nothing  more 
than  making  sure  you  are  right  before 
going  ahead. 

When  you  undertake  testing,  however, 
you  must  be  prepared  to  accept  failure 
rather  than  risk  a  national  catastrophe.  This 
is  not  double-talk.  Actually  it  means  that 
you  win  when  you  lose,  for  think  of  the 
money  you  save  if  your  test  fails  and  you 
thus  avoid  the  costly  mistake  of  an  unsuc- 
cessful national  campaign. 

There's  nothing  profound  in  this  state- 
ment, nothing  that  will  shake  the  founda- 
tions of  economic  history.  Yet  it  can't  be 
over-stressed  or  over-accented.  And  it  can't 
be  repeated  too  often  as  reminder  copy. 
Almost  every  day  I  am  astonished  at  the 
brave,  inexperienced  advertising  souls  who 
rush  in  where  even  a  Broadway  angel  would 
fear  to  tread.  And  as  a  consequence  they 
wind  up  in  an  advertising  graveyard  with 
a  wasted  budget  for  a  headstone. 

In  the  game  of  package  goods  advertising, 
you  are  not  playing  with  marbles.  It's  big 
time  stuff.  Gordon  C.  Bowen,  president  of 
the  Premium  Assn.  of  America,  said  a  short 
time  ago  that  the  premium  business  (pack- 
aging's  closest  ally)  is  a  billion-and-half  dol- 
lar industry.  Early  this  year  a  popular  pack- 
age designer  set  forth  the  claim  that  Ameri- 
can manufacturers  spend  about  $12  million 
annually  for  packages  to  contain  their 
products. 

Testing  is  used  mostly  these  days  by  fight- 
ing brands,  by  those  products  of  proved 
merit  that  are  comparatively  unknown  and 
therefore  must  win  their  way  to  the  house- 
hold shelf  so  they  can  establish  a  profitable 
position  in  the  market. 

You  should  always  select  a  typical  city  in 
which  to  test  a  campaign.  It  can  be  large 
or  small,  so  long  as  the  buying  habits  of 
the  people  are  what  we  term  standard.  Of 
course,  much  depends  on  the  product  you 
set  out  to  advertise.  In  certain  cities  the 
foreign  element  might  conceivably  affect 
your  test.  Take  San  Francisco  or  Boston; 
a  heavy  Italian  influence  is  felt  in  those 
cities.  Therefore  a  macaroni  test  might  pos- 
sibly misguide  you  regarding  the  general 
sale  of  that  particular  article  elsewhere. 

Page  74    •    July  5,  1954 


Angles  of  that  sort  should  be  watched. 

For  the  sake  of  getting  a  comprehensive 
cross  section,  we  have  tested  in  a  small  city, 
a  medium-sized  city,  and  a  large  city,  all 
part  of  the  same  operation.  However,  re- 
sults average  out  as  a  rule.  The  important 
thing  is  to  determine  product  preferences. 
A  test  of  Mexican  beans  in  El  Paso,  for 
instance,  wouldn't  fit  St.  Louis.  So  you 
don't  take  coal  to  Newcastle  if  you  want  to 
test  coal,  or  beer  to  Milwaukee  if  you  want 
to  test  beer. 

The  geographic  locations  of  cities  may  at 
times  affect  market  conditions,  provided  a 
seasonal  or  regional  slump  is  involved.  For 
example,  when  timber-cutting  is  at  a  low 
ebb  and  the  lumber  industry  is  shut  down, 
and  if  deciduous  fruit  crops  are  off  or  low- 
priced,  Northwest  cities  may  not  prove  too 
good  for  testing — depending  again,  of  course, 
on  the  product  to  be  tested.  However,  we 
tested  the  3-Cake  Deal  for  SweetHeart  Soap 
in  Seattle,  Spokane,  and  Portland,  thus  suc- 
cessfully introducing  the  "let  us  buy  you" 
technique  to  the  purchasing  public  via  a 
regional  approach.  But  business  in  the 
Northwest  was  normal  at  that  time.  And 
just  recently  we  tested  7-MINIT  Fluffy 
Frosting  across  the  continent,  using  New 
York,  Cleveland,  and  Los  Angeles  as  our 
markets.  In  each  city  sales  achieved  com- 
parably high  averages.  So  we  took  that  as  a 
good  sign  that  sales  would  average  out 
equally  high  on  a  national  basis,  and  we  set 
our  radio  schedule  accordingly,  supporting 
it  with  large  space  in  Life,  This  Week  and 
Parade. 

In  the  test  city  that  you  choose  you 
should  always  make  sure  the  product  you 
are  advertising  has  at  least  80%  distribution. 
Otherwise  you  may  find  yourself  testing  an 
item  that  consumers  can't  find  in  the  gro- 
cery stores  where  they  trade. 

Always  take  the  same  size  space  or  the 
same  amount  of  air  time  in  your  test  that 
you  plan  to  purchase  for  your  national  or 
regional  campaign.  Use  exactly  the  same 
copy  too,  as  well  as  the  same  radio  and  tv 
commercials. 

Response  to  the  newspapers,  newscasts, 
participating  shows,  etc.,  will  guide  you  in 
deciding  whether  to  pinpoint  your  markets 
with  local  advertising,  both  in  print  and  on 
the  air,  or  whether  you  can  do  better  by 
taking  advantage  of  national  rates  in  news- 
papers and  on  radio  and  tv  networks. 

As  a  yardstick  for  your  tests  you  will 
need  to  include  a  checkable  feature  of  some 
sort — say  a  coupon  or  premium  offer — by 
which  to  measure  response  and  calculate 
sales.  The  manner  in  which  you  use  it  will 
depend  on  whether  you  make  your  test  at 
the  point  of  purchase,  or  in  a  campaign  by 
air  or  in  the  daily  press. 

Your  test  will  reveal  anything  wrong. 
Then  you  can  correct  your  errors  and  re- 
test,  correct  your  errors  again  and  re-test, 
ad  infinitum,  until  your  campaign  is  smooth 
enough  for  national  coverage. 

Copy,  of  course,  is  the  important  thing. 
Copy  convinces  the  consumer  that  he  should 
buy.  Good  copy  gives  the  customer  a  simple 
but  logical  reason  that  he  can't  resist. 

In  your  headline  you  should  flag  your 
market.  And  in  your  copy  you  should  offer 
to  take  a  chance  on  the  customer.  You 
should  take  advantage  of  continuity  too, 


and  of  repetition  and  reiteration.  And  you 
should  cash  in  on  the  housewife's  inertia 
and  lethargy.  But  above  all  you  should 
slant  your  advertising  at  prospective  buyers, 
concentrating  your  firepower. 

All  in  all,  you  shouldn't  overlook  any 
bets.  For  even  after  going  to  great  lengths 
to  follow  the  rule  book,  you  may  find  your- 
self in  unexpected  trouble. 

A  case  in  point  that  I  shall  long  remem- 
ber occurred  when  I  was  handling  the  Heinz 
Ketchup  account  at  Maxon's.  It  certainly 
built  up  to  a  terrific  bang. 

We  had  been  running  a  Heinz  Ketchup 
ad  on  the  back  cover  of  the  Saturday  Eve- 
ning Post.  It  had  been  producing  excellent 
results  so  we  decided  by  to  try  it  in  Mac- 
Lean's  magazine,  which  is  the  Saturday 
Evening  Post  and  Ladies'  Home  Journal 
combined  in  Canada. 

The  ad  showed  a  very  pretty  waitress 
balancing  a  silver  tray  at  shoulder-height 
and  smiling  down  at  a  typical  businessman, 
presumably  at  lunch.  In  the  center  of  the  tray 
was  a  bottle  of  Heinz  Ketchup.  It  was  surely 
a  beautiful  ad,  reproduced  in  full  color. 

The  headline  read,  "What  she  knows 
about  your  husband." 

And  the  copy  went  on  to  explain  that 
smart  waitresses  know  that  all  husbands 
want  Heinz  Ketchup. 

Soon  after  the  plates  and  proofs  arrived 
at  MacLean's,  the  advertising  manager 
phoned  me  from  Toronto. 

"Look,  old  chap,"  he  said,  "we  cawn't 
run  that  ad  in  Canada,  just  cawn't,  y'know." 

"What's  wrong  with  it?",  I  asked. 

"Why,  my  dear  fellow,  the  headline  im- 
plies that  the  waitress  is  having  an  affair 
with  the  husband." 

That  floored  me.  "Well  what  about  the 
art  and  the  rest  of  the  copy?" 

"Oh,  that's  fine,  he  replied.  "It's  just  the 
headline." 

Suddenly  an  idea  hit  me.  "Tell  you  what," 
I  suggested.  "You  write  a  headline  that 
you  like,  then  read  it  to  me  and  I'll  try  to 
get  Mr.  Heinz  to  okay  it." 

"Righto,"  he  said,  and  hung  up. 

Next  day  he  called  back,  all  enthusiasm. 
"I've  got  it,"  he  said,  "I've  got  it!" 

"You  mean  you've  got  a  headline  that 
doesn't  compromise  my  waitress?" 

"Yes,"  he  said.  "Canadian  wives  will  love 
it." 

"Well,  let's  hear  it." 

He  cleared  his  throat,  then  read  with  great 
pride,  "He  gets  it  when  he's  down  town  so 
why  not  let  him  have  it  at  home?" 

At  first  I  was  speechless,  then  I  roared 
with  laughter.  When  I  told  it  to  Frank  Bell, 
advertising  director  for  the  Heinz  Co.,  he 
roared  too. 

"But  look,"  he  said.  "I  see  what  the  guy's 
driving  at.  Here,  I'll  show  you  how  to  clean 
it  up." 

He  scribbled  a  head  on  a  memo-pad  and 
handed  it  to  me.  I  read,  "He  gets  Heinz 
Ketchup  when  he's  down  town  so  why  not 
let  him  have  it  at  home?" 

And  that's  how  the  ad  ran  in  Canada. 

But  to  define  testing  as  a  package  goods 
advertising  technique,  I'd  say  you  can  wrap 
it  up  in  two  fast  phrases. 

The  first  is:  "Don't  buy  a  pig  in  a  poke." 

The  second  is:  "Try  it  out  on  the  dog." 

(To  be  continued) 
Broadcasting   •  Telecasting 


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I 


HARRISON.  N.J. 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  75 


AMERICA'S  NEWEST 
MILLION  MARKET 

OIL,  CHEMICALS,  PORT— AND  TEXAS  PRIDE-MAKE  HOUSTON  BOOM 

by  J.  Frank  Beatty 


HOUSTON,  industrial  giant  of  the  South 
and  Southwest,  now  boasts  that  it  is 
the  first  market  in  that  fast-growing  area  to 
reach  the  million  mark. 

Just  118  years  after  a  log-cabin  settlement 
was  started  on  Buffalo  Bayou,  the  city  cele- 
brated "M-Day" — "M"  for  million.  Over 
the  weekend  it  threw  the  biggest  whing-ding 
in  its  history  to  honor  the  event. 

The  Houston  market — Harris  County — 
had  a  population  of  only  44,000  at  the  turn 
of  the  century.  This  skyrocketing  expan- 
sion, carrying  the  market  well  toward  the 
top  of  the  nation's  metropolitan  areas,  has 
Houstonians  convinced  their  city  will  be- 
come the  third  largest  in  America  one  of 
these  days — and  not  too  many  days,  at  that. 

Last  week  was  "Inventory  Week"  in  met- 
ropolitan Houston.  In  every  branch  of 
commercial,  industrial,  civic  and  cultural 
life  the  city  took  stock  of  its  resources — 
incidentally,  of  course,  keeping  an  eye 
peeled  toward  the  next  goal,  the  two-million 
mark. 

What  the  inventory  takers  found  looked 
good  to  Houston.  Their  report?  were  com- 
piled in  time  for  M-Day,  which  was  cele- 
brated Saturday  in  a  market-wide  promo- 
tion. The  city  spent  the  weekend  looking 
with  pride  at  its  deep-water  harbor,  its  oil 
and  chemical  (petro-chemical)  industries 
and  its  agricultural  resources. 

All  this  growth  they  traced  to  their  far- 
sighted  forefathers,  who  brought  the  Gulf 
of  Mexico  50  miles  through  the  stark  Texas 
prairie  into  Buffalo  Bayou.  The  port  itself 
is  a  $2  billion  business. 

In  this  area  eight  radio  and  two  com- 
mercial television  stations  are  bringing  en- 
tertainment, information  and  consumer  edu- 
cation. They  provide  a  major  stimulus  to 
Houston's  commerce  and  industry,  serving 
275,000  radio  homes  and  201,260  tv  homes 
in  the  metropolitan  area. 

The  Houston  story  dates  from  1836  and 
the  bloody  battle  of  San  Jacinto,  where  Gen. 
Sam  Houston  won  independence  for  Texas. 
A  team  of  New  York  investors,  Augustus  C. 
and  John  K.  Allen,  founded  the  Buffalo 
Bayou  community  shortly  after  the  victory, 


buying  land  for  as  little  as  $1  per  acre  that 
now  is  worth  $2,000  a  front  inch. 

The  Aliens  persuaded  the  Texas  congress 
to  pick  Houston  as  temporary  capital.  In- 
flated currency,  yellow  fever  epidemics  and 
other  frontier  hazards  struck  the  community, 
but  stores,  school,  theatre,  jail  and  court- 
house-quickly  appeared.  On  July  5,  1837, 
the  town  was  incorporated.  Two  years 
later  a  government  commission  decided  to 
put  the  capital  at  Austin.  Houston  rode  out 
this  blow  and  by  1840  a  chamber  of  com- 
merce was  leading  the  town's  expansion. 

Through  the  transition  of  Texas  from  a 
republic  to  a  state,  Houston  developed  its 
commerce  and  by  1858  its  warehouses  held 
over  10,000  bales  of  cotton.  Main  St.  was 
being  paved  with  shells  as  rumors  of  civil 
war  reached  the  area.  Texas  joined  the 
Confederacy  in  1861  and  eventually  suf- 
fered the  penalties  of  defeat,  along  with  the 
rest  of  the  South. 

Riding  out  another  crippling  epidemic 
of  yellow  fever  in  1867,  Houston  started 
continuous  dredging  in  Buffalo  Bayou.  Large 
ships  were  able  to  come  up  from  the  gulf 

THE  HOUSTON  MARKET 

1,000,000  people. 

Building  permits  (1953),  $274 
million. 

Labor  force,  383,626. 

Factory  output,  $860  million. 

Individual  income,  $1.7  billion. 

Retail  sales,  $1.15  billion. 

Bank  deposits,  $1.67  billion. 

Port  tonnage,  44  million  a  year. 

Eight  radio  stations. 

Two  tv  stations. 

275,000  radio  homes  (Harris 
County). 

201,260  television  homes  (Harris 
County;  CBS  -  Nielsen  esti- 
mate) . 


and  turn  around.  That  year  the  first  street 
car  came  to  the  city,  and  then  the  carpet- 
baggers, who  took  over  city  offices.  Despite 
carpetbaggers  and  the  Ku  Klux  Klan,  trade 
kept  increasing  as  ships  unloaded  lumber, 
lime,  cement,  railroad  iron,  salt  and  other 
products. 

Texas  rejoined  the  Union  March  20,  1870. 
Easterners  were  becoming  interested  in  the 
area  so  the  mayor  paid  a  visit  to  several 
eastern  cities.  He  came  back  with  plans  for 
asphalt  paving,  iron  bridges,  parks  and  a  city 
market,  promising  the  city  someday  would 
be  the  "Chicago  of  the  South." 

A  new  charter  was  given  the  city  in  1874, 
stimulating  both  residential  and  commercial 
development.  Soon  the  city  was  moving 
out  into  the  plains.  Morgan  Steamship 
Lines  and  railroads  extended  their  facilities 
into  Houston  and  the  city  soon  was  closely 
tied  into  the  nation's  commerce. 

By  1900  the  45,000  citizens  claimed  first 
place  among  Texas  cities  in  industry  and 
commerce.  Oil  was  discovered  near  Beau- 
mont in  early  1901.  That  started  the  petro- 
leum boom,  which  was  spurred  in  1904  by 
opening  of  the  first  well  in  Harris  County. 
Houston  soon  was  recognized  as  the  wealthi- 
est market  in  the  state. 

Through  the  first  decade-and-a-half  of 
the  century,  work  proceeded  on  the  ship 
channel,  including  a  cut-off  that  saved  pre- 
cious time.  In  August  1915  the  port  was 
opened  to  deep  sea  commerce  and  the  first 
large  ocean-going  vessel  arrived  in  the  1,300- 
foot  turning  basin  inside  the  city  limits. 
Population  had  increased  to  78,000  in  1910 
and  ground  was  broken  in  1912  for  Rice 
Institute. 

In  1920  the  population  was  155,000  with 
industrial  plants  lining  the  ship  channel.  A 
building  boom  took  place  during  the  '20s, 
adding  skyscrapers  to  the  downtown  area 
and  major  industrial  plants.  Municipal  lim- 
its were  extended  out  to  an  area  of  70  square 
miles.  The  first  air  mail  landed  Feb.  6, 
1928,  and  the  municipal  airport  was  offi- 
cially opened  a  month  later.  The  city 
claimed  first  rank  in  Texas  as  an  industrial 


Page  76    •    July  5,  1954 


Broadcasting   •  Telecasting 


center,  and  sixth  rank  among  the  nation's 
ports. 

Oil  joined  cotton  as  a  major  shipping 
item  during  the  '30s  and  the  building  boom 
easily  rode  out  the  nationwide  depression, 
with  new  structures  piercing  the  skies.  Fed- 
eral funds  went  into  the  ship  channel,  new 
public  works  were  completed  in  the  city 
and  Harris  County,  and  port  tonnage  kept 
moving  ahead.  Even  bank  clearances  kept 
rising  during  the  depression  years.  In  1938 
alone,  50  new  plants  were  added  to  the 
industrial  area. 

Defense  preparations  in  1940  spurred 
the  boom  and  that  year  646  industries  were 
operating.  Ordnance  and  chemical  plants 
were  important  additions. 

Three-fourths  of  the  chemical  plants  built 
in  the  nation  since  the  defense  preparations 
started  are  in  the  Houston  area,  with  most 
of  them  still  running  during 
peacetime.    One-fifth  of  all  . 
chemical  employment  on  the  ; 
Gulf  Coast  had  been  centered  5 
in  the  city  by  1944,  with  over 
$300  million  spent  on  chemi- 
cal plants  along  the  ship  chan- 
nel  during  the  war.  Twice 
that  sum  has  been  spent  since 
the  war,  with  many  more  in 
the  offing. 

Other  industries  that  have 
moved  rapidly  are  paper, 
paint  and  metal  goods.  The 
city  boasts  it  is  the  hub  of 
the  fastest  growing  industrial 
area  in  the  nation,  with  its 
major  marketing  expansion 
still  to  come.  Construction 
has  exceeded  $1  billion  in 
metropolitan  Houston  during 
the  last  five  years,  split  be- 
tween residential  and  non- 
residential types.  Huge  office 
buildings  have  been  going  up, 


n 


along  with  churches,  schools  and  a  $100 
million  medical  center.  A  54%  increase  in 
population  from  1940  to  1950,  with  the  proc- 
ess continuing  unabated,  gives  the  city  over 
10%  of  the  entire  population  of  Texas. 

The  19  counties  in  the  Houston  territory 
have  6%  of  the  state's  area  but  produce 
14.3%  of  the  oil  output,  which  is  a  lot  of 
oil,  and  40.7%  of  the  state's  refinery  op- 
erations. The  area  produces  7%  of  the 
total  oil  in  the  nation.  Harris  County  alone 
has  36  oil  fields  and  1,835  oil  wells.  Pro- 
duction of  natural  gasoline  as  well  as  natu- 
ral gas  are  enormous,  and  many  of  the  in- 
dustries are  powered  by  natural  gas.  Petro- 
chemical output  is  constantly  increasing  and 
becoming  more  diversified. 

The  10,000  retail  establishments  have 
sales  of  $1,150  million  annually.  Electric 
utilities  have  314,450  customers,  with  an- 


: 


Forty-four  million  tons  of  cargo  are  handled  annually  in  Houston's  harbor. 


other  287,564  natural  gas  customers.  The 
city  has  350,996  telephone  connections. 

There  are  eight  radio  stations:  KCOH, 
1430  kc,  1,000  w,  D,  licensed  to  Call  of 
Houston  Inc.;  KLBS,  610  kc,  5,000  w,  li- 
censed to  Howard  Broadcasting  Co.;  KNUZ, 
1230  kc,  250  w,  licensed  to  Veteran  Broad- 
casting; KPRC,  950  kc,  5,000  w,  licensed 
to  Houston  Post  Co.  (NBC),  with  KPRC- 
FM  on  102.9  mc,  57  kw;  KTHT,  790  kc, 
5,000  w,  licensed  to  Texas  Radio  Corp. 
(MBS);  KTRH,  740  kc,  50  kw,  licensed  to 
KTRH  Broadcasting  Co.  (CBS)  and  KTRH- 
FM,  101.1  mc,  29.5  kw;  KXYZ,  1320  kc 
5,000  w,  licensed  to  Shamrock  Broadcasting 
Co.  (ABC);  KYOK  (formerly  KATL), 
1590  kc,  5,000  w,  licensed  to  Texas  Broad- 
casters Inc. 

There  are  two  commercial  television  sta- 
tions—KPRC-TV,  ch.  2  (NBC,  ABC), 
KNUZ-TV,  ch.  39.  KNUZ- 
TV  has  temporarily  suspend- 
ed operations.  An  educa- 
tional station,  KUHT  (TV), 
is  operated  on  ch.  8  by  U.  of 
Houston.  KGUL-TV  Gal- 
veston is  CBS  station  for  the 
area. 

Six  major  railways  serve 
Houston — Fort  Worth  &  Den- 
ver (Burlington):  Missouri- 
Kansas-Texas;  Missouri  Pa- 
cific; Rock  Island;  Santa  Fe 
;  and  Southern  Pacific.  They 

.  ,  ,  >vw  v  handled  15  million  tons  of 
freight  last  year.  Air  lines 
are  Braniff,  Continental,  Del- 
ta-Chicago &  Southern,  East- 
ern, International,  Mid-Con- 
tinent, Pan  American,  Pio- 
neer and  Trans-Texas.  These 
airlines  handled  787,000  pas- 
sengers last  year.  A  new 
$3.5  million  terminal  building 
has  been  completed.  Thirty- 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  77 


two  motor  carrier  lines  and  145  other  regu- 
lated carriers  serve  the  city  along  with  major 
bus  lines. 

Houston  has  three  daily  newspapers,  the 
Chronicle,  Post  and  Press.  The  Post  op- 
erates the  three  KPRC  stations,  with  W.  P. 
Hobby  heading  the  newspaper-electronic 
properties.  Total  lineage  of  the  newspapers 
has  increased  127%  since  1940.  The  Chron- 
icle is  published  by  Jesse  H.  Jones.  Poster 
advertising  has  grown  78%  in  the  last 
decade. 

Wealthiest  for  Size 

Houston  likes  to  remind  that  within  a 
200-mile  radius  more  wealth  is  taken  out 
of  the  soil  than  out  of  any  other  area  that 
size,  anywhere.  This  wealth  includes  oil, 
natural  gas,  rice,  sulphur,  cotton,  salt,  timber 
and  many  other  products. 

With  all  the  city's  natural  and  man-made 
resources,  Houston  boosters  look  hopefully 
to  the  future.  With  typical  Texas  confidence 
they  dream  unblushingly  of  No.  3  position 
among  American  cities  without  specifying 


RADIO  has  come  out  of  hiding  in  Roanoke, 
Va. 

WSLS,  the  am  adjunct  of  the  am-fm-tv 
trio  operated  by  Shenandoah  Life  Insurance 
Co.,  has  reversed  the  usual  radio  order  by 
opening  new  sidewalk  studios  on  a  corner 
with  a  traffic  count  of  24,000  persons  a  day. 

The  doors  are  open,  and  the  public  is 
welcome,  according  to  James  H.  Moore, 
executive  vice  president.    Visitors  are  free 


to  roam  around  the  studios,  which  are  dec- 
orated in  red-and-white  striped  canopy  cov- 
ers giving  a  carnival  atmosphere.  Air  con- 
ditioning has  been  installed. 

Large  display  windows  promote  products 
advertised  on  WSLS.  A  large  thermometer, 
clock  and  weather  forecast  dial  attracts  in- 
terest, as  do  bulletin  displays  of  sports  results 
and  news.    A  Roanoke  wildlife  farm  has 


the  number  of  years  that  will  be  required 
to  achieve  this  marketing  miracle. 

Operators  of  the  port  are  pleased  with 
their  improved  channel.  New  wharves  and 
cargo  handling  equipment  are  being  added 
to  accommodate  increasing  tonnage.  The 
petrochemical  industry  can  be  broadened — 
it  produces  raw  materials  in  abundance  but 
not  too  many  finished  products  except  in- 
secticides, detergents  and  fertilizers.  One  of 
these  days  the  city  expects  to  be  a  leading 
producer  of  end  products  made  out  of  its 
own  raw  materials. 

The  area's  agriculture,  with  over  a  mil- 
lion acres  of  land,  is  doing  well  and  expects 
to  keep  pace  with  commerce  and  industry. 
Rice  is  the  most  important  crop  but  ranch- 
ing is  thriving  and  the  calf  market  is  fourth 
largest  in  the  nation  as  well  as  first  in  Texas. 
Fine  breeding  cattle  are  adding  to  the  qual- 
ity of  herds.  Houston  is  the  distribution 
point  for  footstuffs  coming  in  from  foreign 
countries  by  air,  water,  rail  and  truck,  as 
well  as  from  domestic  points.  Wholesalers 
supply  over  2,000  retail  sources  with  food. 
A  huge  new  produce  terminal  is  expected 


eye-catching  window  displays. 

Does  it  pay?  "Sales  results  are  showing 
already,"  Mr.  Moore  says,  "though  the  stu- 
dios were  just  opened  last  Memorial  Day. 
All  Roanoke  is  talking  about  our  radio  stu- 
dios. Many  salesmen  representing  national 
advertisers  drop  in  for  a  look. 

"It's  a  place  for  people  to  meet,  leave 
packages,  call  a  cab  or  just  watch  what's 
happening.    Disc  jockeys  work  in  full  view. 


Announcers  go  right  out  on  the  sidewalk 
with  200  feet  of  line  to  interview  pedestrians, 
bus  riders,  and  even  a  man  getting  shaved 
in  a  barber  shop.  Sixteen  news  programs 
originate  daily.  An  outside  speaker  keeps 
pedestrians  informed  as  they  pass.  Studio 
displays  include  photos  of  air  personalities. 

"The  public  is  showing  new  interest  in  an 
'old  medium'  and  radio  has  found  fresh 
vitality." 


to  expand  the  growing  food  industry.  It 
was  built  by  the  Santa  Fe  and  Fort  Worth 
&  Denver  railroads  and  is  owned  and  op- 
erated by  produce  companies  as  a  group. 
Three-fifths  of  Houston's  retail  food  sales 
is  handled  by  independent  stores. 

Building  Permits  Ahead 

With  building  permits  in  the  first  quarter 
of  1954  running  $4  million  ahead  of  the 
same  period  a  year  ago,  the  predictions  that 
construction  will  continue  its  dramatic  ex- 
pansion are  being  borne  out.  Bureau  of 
Labor  Statistics,  U.  S.  Labor  Dept.,  ranks 
Houston  sixth  in  the  nation  in  its  total  con- 
struction— fourth  in  new  residential  con- 
struction and  fourth  in  stores  and  other 
mercantile  buildings.  Last  year  14,500 
new  dwelling  units  were  built.  Major  proj- 
ects include  a  $4  million  plant  for  the  Hous- 
ton Post,  plus  two  important  bank  buildings. 

Riding  the  Houston  wave  are  such  sub- 
urban communities  as  Pasadena,  Galena 
Park,  Clinton,  Deepwater,  Greens  Bayou, 
Jacinto  City,  Deer  Park,  Channel  View, 
Baytown  and  others. 

Looking  ahead  is  Houston's  favorite  past- 
time.  Already  some  optimistic  Houstonians 
are  talking  about  another  M-Day — only  this 
time  it  will  be  2M-Day.  It  may  take  a  few 
years,  or  even  a  score  of  years,  but  Houston 
is  headed  forward  and  figures  the  first  mil- 
lion is  the  hardest. 


inn 

Advance  Schedule 
Of  Network  Color  Shows 

CBS-TV 

August  22:  Toast  of  the  Town,  Lincoln 
Mercury  Dealers  through  Ken- 
yon  &  Eckhardt 

August  25:  The  Big  Payoff,  Colgate-Palm- 
olive Co.  through  William  Esty 

August  31:  Danger,  Block  Drug  Co. 
through  Cecil  Presbrey 

NBC-TV 

Following  is  a  list  of  mobile  unit  seg- 
ments to  be  shown  on  Home  and  Today 
shows  on  days  indicated: 

July  8-9:  Karamu  House,  Cleveland 

July  15-16:  Washington,  D.  C. 

July  21-23:  Ft.  McHenry  and  B  &  O 
Roundhouse,  Baltimore 

July  29-30:  Philadelphia  Rookie  Fire- 
men and  Philadelphia  Art  Mu- 
seum 

August  3-6:  Boston 

August  12-13:  New  York 

July  8,  15,  22,  29,  August  5,  12,  19:  "The 
Marriage"  —  situation  comedy, 
sustaining 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  Issue  of  B>T] 


WSLS  Brings  the  Outdoors  Indoors  in  Roanoke 
With  Its  Sidewalk  Studios 


NEWSMEN,  disc  jockeys  and  other  performers  on  WSLS  Roanoke,  Va.,  work  in  full 
view  of  the  public  in  new  sidewalk  studios.  Passers-by  are  welcome  to  meet  there, 
leave  packages,  call  cabs  or  just  watch  what's  going  on. 


Page  78    •    July  5,  1954 


Broadcasting    •  Telecasting 


Only  STEEL  can  do  so  many  jobs  so  well 


Visitor  from  Outer  Space?  No,  despite  its  strange,  other-worldly  appearance,  this 
is  no  product  of  extra-terrestrial  intelligence,  no  flying  saucer.  It's  a  perfectly 
practical,  very  down-to-earth  catalyst  collector  in  a  large  petroleum  refinery.  Note- 
worthy, however,  is  the  extensive  use  of  USS  Stainless  Steel  in  its  fabrication  .  .  . 
to  provide  corrosion  resistance  combined  with  great  strength. 


Amputations  Reduced.  This  new  surgical  clamp, 

handmade  of  sanitary  corrosion-resistant  Stainless 
Steel,  can  grasp  a  human  blood  vessel  or  artery  firmly 
during  a  deucate  operation  without  injuring  the  ves- 
sel wall.  This  clamp  has  already  helped  to  reduce 
substantially  the  number  of  amputations  resulting 
from  war  wounds. 


Handkerchief  Test  proves  that  you  can't  beat  this 
drum  for  cleanliness!  Rub  a  clean  handkerchief  briskly 
around  the  inside  of  a  USS  Drum.  The  handkerchief 
stays  clean.  No  grease,  dirt,  scale  or  rust  show  up  to 
contaminate  drum  contents.  Why?  Because  of  a  new 
U.S.  Steel  process  that  results  in  drums  absolutely 
clean,  completely  scale-free,  fully  rust  inhibited. 


SEEthe  United  States  Steel  Hour.  It's 
a  full-hour  TV  program  presented 
every  other  week  by  United  States 
Steel.  Consult  your  newspaper  for 
time  and  station. 


This  trade -mark  is  your  guide  to  quality  steel 


Built  tO  be  Buried.  That's  true  of  these  National  Seamless  Steel  Bottles,  produced  by  U.S. 
Steel.  For  these  bottles  are  filled  with  gas  and  buried  underground,  where  weather  and 
temperature  changes  don't  affect  gas  pressure.  This  is  the  modern  way  to  store  gas  .  .  . 
the  safer  way. 

UNITED  STATES  STEEL 


For  further  information  on  any  product  mentioned  in  this  advertisement,  write  United  States  Steel,  525  William  Penn  Place,  Pittsburgh,  Pa. 

AMERICAN  BRIDGE  .  .  AMERICAN  STEEL  X  WIRE  and  CYCLONE  FENCE  .  .  COLUMBIA-GENEVA  STEEL  .  .  CONSOLIDATED  WESTERN  STEEL  .  .  GERRARD  STEEL  STRAPPING  .  .  NATIONAL  TUBE 
OIL  WELL  SUPPLY  .  .  TENNESSEE  COAL  &  IRON  .  .  UNITED  STATES  STEEL  PRODUCTS  .  .  UNITED  STATES  STEEL  SUPPLY  .  .  Division,  of  UNITED  STATES  STEEL  CORPORATION,  PITTSBURGH 
UNITED  STATES  STEEL  HOMES,  INC.  •  UNION  SUPPLY  COMPANY  •  UNITED  STATES  STEEL  EXPORT  COMPANY  ■  UNIVERSAL  ATLAS  CEMENT  COMPANY  4-694 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  79 


PROGRAMS  &  PROMOTION 


KTUL'S  'MINOR  MANOR' 

FREE  soft  drinks  and  chaperones  are  pro- 
vided to  teen-clubs  who  book  KTUL  Tulsa's 
Saturday  night  Minor  Manor  broadcast,  which 
is  geared  specifically  to  the  teen-agers.  This 
major  contribution  to  the  entertainment  of 
the  minor  population  was  conceived  by  disc 
m.c.  Buddy  Hamilton  as  an  innovation  for  his 
10:30-12  p.m.  show  and  features  "on-the-air" 
dancing  parties  held  in  one  of  KTUL's  studios. 
Teen-age  listeners  are  encouraged  to  form 
"dance-at-home"  parties  and  special  requests 
are  accepted  from  those  groups.  Community 
acceptance  of  the  show  is  evidenced  by  the  num- 
ber of  favorable  phone  calls  and  letters  from 
parents,  according  to  the  station. 

ABC  KINESCOPE  DISTRIBUTION 

SOME  50  kinescopes  of  "Atomic  Attack,"  one- 
hour  dramatic  program  presented  over  ABC- 
TV  on  May  18,  will  be  turned  over  to  the 
Federal  Civil  Defense  Administration  within  the 
next  few  weeks  for  distribution  to  organiza- 
tions throughout  the  country.  In  a  telegram 
to  Robert  E.  Kintner,  ABC  president,  Val 
Peterson,  director  of  FCDA,  expressed  "sin- 
cere appreciation"  for  the  production  of 
"Atomic  Attack,"  and  added:  "Mature  dra- 
matic programs  of  this  kind  will  do  much  to 
help  the  American  people  understand  that  the 
advent  of  the  hydrogen  bomb  calls  for  more 
civil  defense  and  not  less  of  it — if  we  wish  to 
survive  as  a  nation." 

ROY  ROGERS  BIRTHPLACE  CONTEST 

THE  FIRST  three  viewers  to  name  the  exact 
spot  in  Cincinnati  where  "King  of  the  Cow- 
boys" Roy  Rogers  was  born  will  be  declared 
the  winners  of  WLWT  (TV)  that  city's  Puppy 
Contest.  Each  winner  will  receive  a  puppy 
from  the  litter  of  "Bullet,"  Roy's  canine  com- 
panion. In  addition,  winners  also  will  receive  a 
letter  from  Mr.  Rogers.  The  pups  were  flown 
via  TWA  from  Mr.  Rogers'  ranch  to  Cincinnati 
and  are  part  of  a  promotional  tie-in  with  the 
return  of  the  Roy  Rogers  show  to  WLWT  after 
a  brief  absence. 

WMT-TV  'IOWA'  BROCHURE 

WMT-TV  Cedar  Rapids,  Iowa,  is  sending  to 
agencies  and  advertisers  a  12-page  brochure 
titled  "987  Miles  West  of  Madison  Avenue," 


JACK  BARRY,  program  director,  WDOT 
Burlington,  Vt.,  receives  last-minute  in- 
structions from  Maj.  Raymond  Stewart, 
commanding  officer,  37th  Fighter  Intercep- 
tor Squadron,  Ethan  Allen  Air  Base,  be- 
fore take-off  on  his  jet-to-earth  broadcast. 


which  is  the  main-line  distance  between  New 
York  and  Iowa.  The  illustrated  brochure  re- 
veals information  on  the  state's  industry  and 
farming  in  addition  to  personal  income  sta- 
tistics, which  place  per  capita  Iowa  income 
about  60%  above  the  national  average.  Fig- 
ures, in  many  cases  explained  by  charts,  on 
population,  sales  and  coverage  are  provided 
for  comparison.  Pointing  out  that  Iowa's 
market  is  spread  out  in  communities  of  10,000 
and  under,  WMT-TV  claims  the  best  coverage 
in  the  eastern  part  of  the  state.  The  brochure 
is  rounded  out  by  information  on  program 
ratings,  studio  facilities,  news  coverage,  pro- 
grams, personalities  and  a  map  of  the  coverage 
area. 

PORTABLE  RADIO  PROMOTION 

TO  PROMOTE  "Everready"  radio  batteries, 
National  Carbon  Co.,  through  its  agency, 
William  Esty  Co.,  N.  Y.,  launched  a  publicity 
project  directed  to  1,330  disc  jockeys  across 
the  country  on  the  theme  "June  is  Portable 
Radio  Month."  The  promotion  features  facts, 
anecdotes  and  news  items  for  use  in  urging 
listeners  to  get  the  "portable  radio  habit"  dur- 
ing the  summer  months  when  family  recreation 
moves  from  living  rooms  to  backyards,  beaches, 
camps  and  picnic  grounds. 


THIS  "license  plate"  number  being  held 
by  model  Mara  Mueller  (wife  of  NBC 
press  staffer  Bob  MacDonald)  may  not 
get  one  very  far  in  traffic,  but  its  NBC's 
claim  that  an  advertiser  can  go  far  if 
he  uses  it.  The  numeral  represents  the  mail 
count  of  replies  to  the  network's  Road- 
show program,  license  number  identifica- 
tion contest.  For  every  eight  numbers  an- 
nounced during  a  broadcast  (based  on 
license  numbers  previously  "registered"  by 
listeners)  an  average  of  seven  call  back, 
according  to  NBC,  showing  that  "Road- 
show listeners  don't  just  listen  .  .  .  they 
actively  participate." 


KEX  SPONSORS  KARDINALS 

KEX  Portland,  Ore.,  is  sponsoring  a  Portland 
Little  League  baseball  team  as  a  summer  pro- 
motion. The  station  provides  the  "KEX  Kar- 
dinals"  with  uniforms  that  identify  KEX  per- 
sonalities. The  team,  comprised  of  boys  8-12 
years  old,  plays  regularly-scheduled  games  in 
Portland  parks.  Team  coaching  is  handled  by 
the  station. 

KFWB  PALLADIUM  LUNCHEON 

OVER  500  station,  network  and  agency  execu- 
tives, radio-tv  personalities  and  press  members 
attended  a  special  luncheon  at  Hollywood  Pal- 
ladium given  by  KFWB  Hollywood  to  mark 


M.  S.  KELLNER,  am  sales  manager  of  The 
Katz  Agency,  radio-tv  station  representa- 
tives, is  convinced  of  the  pulling  power 
of  WGBS  Miami.  During  a  recent  visit 
to  the  station,  Mr.  Kellner  went  fishing 
off  Miami  Beach  and  caught  this  35-pound 
dolphin.  Signal  strength  was  reported  to 
be  so  powerful  that  another  16  dolphins 
were  hooked  by  the  party. 


the  first  broadcast  of  Monday-Saturday  two 
hour  and  45-minute  Larry  Finley  Time.  Mr. 
Finley,  who  recently  signed  a  seven  year  con- 
tract with  the  station  [B*T,  May  31],  also  is 
host-m.c.  of  the  daily  six-hour  late  evening 
KFWB  Larry  Finley  Show.  In  addition  he 
heads  his  own  Hollywood  tv  film  production- 
packaging  firm  and  operates  two  Southern 
California  restaurants. 

'DOMESTIC  TRAVELCADE' 

WNBC-WNBT  (TV)  New  York  devoted  a  total 
of  144  hours  of  programming — 72  hours  on  ra- 
dio and  72  hours  on  tv — to  modern  travel  in  the 
U.  S.  on  its  Domestic  Travelcade  supplement. 
This  was  the  stations'  second  weekend  supple- 
ment which  introduced  a  concept  of  integrated 
programming  and  selling  patterned  after  the 
Sunday  newspaper  supplement.  Modeled  after 
the  European  Travelcade  carried  on  the  two 
stations  last  month,  the  new  supplement  is 
designed  to  appeal  to  advertisers  catering  to 
individuals  with  "two  weeks  off  in  the  summer." 

WBT  CHARLOTTE  'PULSE' 

A  SALES  instrument  called  the  "1954  Pulse 
of  Charlotte  (N.  C.),"  has  been  published  by 
the  Jefferson  Standard  Broadcasting  Co.,  op- 
erator of  WBT  Charlotte.  The  Charlotte 
Pulse  "slide  rule,"  which  was  conceived  by 
WBT's  promotion  department,  shows  the  quar- 
ter-hour ratings  and  share  of  audience  for  each 
Charlotte  radio  station  on  a  seven  day  average. 
Included  is  a  chart  which  will  convert  WBT 
ratings  into  listening  homes  within  the  basic 
service  area.  . 

BALLOTING  BY  RADIO 

FOR  the  first  time  in  the  20-year  history  of 
the  All-Star  baseball  game,  balloting  for  selec- 
tion of  players  to  appear  in  the  annual  classic 


Page  80    •    July  5,  1954 


Broadcasting   •  Telecasting 


Roger  Hibner  over  at  BVG&L  is  a  nature  lover.  At  lunchtime 
you're  as  apt  to  find  him  feeding  the  pigeons  in  Central  Park 
as  fancying  a  Martini  at  Twenty-One.  Roger's  love  for  birds 
and  beasts  is  deep  and  abiding. 

Roger  also  loves  a  buck  (the  folding  kind) .  That  accounts  for  the  fact 
that  in  his  plush  Madison  Avenue  office  there's  a  well-worn  copy  of 
the  Telecasting  Yearbook  and  Marketbook  on  top  of  his  Audubon. 
The  Telecasting  Yearbook  contains  vital  data  that  Roger  uses  to  plan 
television  campaigns  for  those  blue-chip  clients  of  BVG&L. 

If  you're  in  television  and  want  the  top  timebuyers  to  know  it,  your  ad 
belongs  in  the  Yearbook,  the  book  that  decision  makers  use  all  year. 

In  tv  today— if  you're  anyone  at  all— the  Yearbook  is  yourbook! 


MEtropolitan  8-1022  Washington 

Call  your  nearest  B»T  office  for  details.  (Final  deadline  August  1.)  PLaza  5  8355  New  York 

CEntral  6-4115  Chicago 

Hollywood  3-8181  Hollywood 


PROGRAMS  &  PROMOTION 


on  July  1 1  will  be  conducted  on  a  radio  station. 
WINS  New  York  reported  it  has  acquired  ex- 
clusive rights  to  balloting  in  the  New  York 
area,  and  will  promote  the  project  over  all  pro- 
grams, particularly  on  its  New  York  Yankee 
baseball  game  broadcasts.  The  balloting, 
which  previously  had  been  conducted  solely 
by  newspapers,  ended  July  3. 

WSIX-TV  MERCHANDISING  PLAN 

WSIX-TV  Nashville,  Tenn.,  has  inaugurated 
a  new  merchandising-sales  promotion  plan 
which  provides  local  and  national  food  adver- 
tisers air  time  which  the  advertisers  earn  by 
installing  the  WSIX-TV  "shelf-talkers"  on  all 
products  advertised  on  the  station.  Each  week 
a  retail  food  store  has  an  advertised  meat, 
produce  and  grocery  item  featured  on  the 
Thursday  and  Friday  segments  of  What's  Cook- 
ing? WSIX-TV  homemaker  show.  Eight  major 
retail  groups  are  participating  in  the  promotion; 
one  group  a  week  with  each  repeating  every 
eighth  week.  These  groups  account  for  an 
estimated  92%  of  all  the  food  sales  in  the 
Nashville  market,  the  station  reports. 

WCAU-TV  BLIMP  TELECASTS 

ANOTHER  television  "first"  is  claimed  by 
WCAU-TV  Philadelphia  for  its  series  of  tele- 
casts from  a  Navy  blimp  1,000  feet  up,  the  first 
time,  the  station  contends,  that  a  tv  station  has 
produced  a  picture  from  that  height.  The  blimp 
telecast  was  part  of  the  promotion  connected 
with  WCAU-TV's  switch  to  maximum  power 
and  height  with  its  "Sky  Tower"  (see  cut),  re- 
portedly the  highest  structure  in  Philadelphia. 
Reception  was  excellent,  according  to  the  sta- 
tion, despite  some  technical  difficulties  caused 
by  wind  drift.  The  blimp  was  loaned  to  the 
station  by  the  Naval  Air  Station  at  Lakehurst, 
N.  J.,  and  contained  Navy  personnel  and  station 
representatives. 

SHOW  SALUTES  RCA  DEALERS 

MUSICAL  recordings  from  Enrico  Caruso  to 
Eddie  Fisher,  historical  recordings  like  the 
Hindenburg  explosion  and  King  Edward  VIII's 
"Woman  I  Love"  abdication  speech  and  the 
well-remembered  "hall  closet  crash"  of  Fibber 
McGee  and  Molly  were  broadcast  a  fortnight 
ago  by  NBC  Radio  Network  in  a  special  salute 
to  RCA  dealers.  Perry  Como,  long-time  RCA 
Victor  recording  artist,  served  as  host-narrator 
in  the  special  half-hour  program,  Through  the 
Years  With  RCA.  The  program  was  pro- 
duced by  Al  Tennyson  and  written  and  directed 
by  Ward  Byron. 

WCCO-TV  'GOPHER'  COVERAGE 

THE  COMING  season's  feats  of  the  U.  of 
Minnesota's  football  team  will  be  seen  over 
WCCO-TV  Minneapolis-St.  Paul.  The  station 
recently  signed  a  contract  for  all  rights  to  the 
sponsored  television  appearances  of  new  head 
football  coach  Murray  Warmath  and  use  of 
game  films.  An  hour  each  Sunday  night  will 
be  devoted  to  the  showing  of  important  plays 


of  Minnesota's  preceding  Saturday  game.  Mr. 
Warmath  will  narrate,  explaining  the  gridiron 
strategy.  Under  NCAA  orders  none  of  Min- 
nesota's games  will  be  televised  live  or  nation- 
ally this  year.  Each  Thursday  night  preceding 
a  game  Mr.  Warmath  will  be  featured  on  a 
30-minute  football  program  reporting  on  the 
condition  of  his  players,  revealing  something  of 
his  game  plans  and  evaluating  the  Big  Ten 
football  situation. 

CFJB  GOLFING  PROMOTION 

GOLF  score  booklets,  which  can  conveniently 
fit  into  a  cigarette  case,  are  being  distributed 
to  advertisers  and  potential  advertisers  by 
CFJB  Brampton,  Ont.  The  leatherette  cov- 
ers carry  a  station  advertising  message  and  the 
inside  of  the  book  contains  a  regulation  golf 
score  pad. 


MAYOR  Joseph  S.  Clark  Jr.  of  Philadel- 
phia places  his  signature  on  the  new  cov- 
erage map  of  WCAU-TV  there  with  a  "Sky 
Tower"  pen,  a  replica  of  the  station's  new 
1,000-foot  tower.  The  station  noted  in- 
creased coverage  in  10  local  markets 
following  erection  of  the  tower  and  a 
boost  to  maximum  power.  With  the  mayor 
are  Donald  W.  Thornburgh  (I),  president 
and  general  manager  of  WCAU-AM-TV, 
and  Joseph  L.  Tinney,  stations'  executive 
vice  president  and  asst.  general  manager. 


ATLANTA  FACT  BOOKLET 

THE  ATLANTA,  Ga.,  Chamber  of  Commerce 
has  produced  for  free  distribution  a  40-page 
pocket-sized  booklet  titled  "Facts  and  Figures 
About  Atlanta,"  which  shows  by  charts  and 
graphs  the  growth  and  development  of  the 
Georgia  capital  city.  Population  figures  are 
shown  and  comparisons  are  made  to  other 
leading  southern  cities.  Also  contained  are 
data  on  transportation,  communications,  in- 
dustry, education,  business  and  government, 
retail  sales,  housing,  points  of  interest,  con- 
vention facilities,  climate  and  health  conditions. 
Booklets  may  be  obtained  from  the  Industrial 
Bureau  of  the  Atlanta  Chamber  of  Commerce. 

KTTV  (TV)  FILM  PROMOTION 

TO  herald  the  world  debut  of  Stories  of  the 
Century,  sponsored  by  Sears,  Roebuck  &  Co. 
in  that  firm's  first  film  purchase,  KTTV  (TV) 
Hollywood  took  250  press  members,  tv  per- 
sonalities, station  and  film  executives  on  a 
special  six-car  Santa  Fe  train  trip  to  "Century- 
ville,"  located  someplace  in  Southern  Califor- 


nia. For  a  reported  cost  of  $10,000,  KTTV, 
which  acquired  rights  to  the  series  in  five  west- 
ern states  from  Hollywood  Television  Service, 
telecast  the  arrival  of  the  guests  before  serv- 
ing dinner  and  previewing  the  first  film,  "Quan- 
trell  and  His  Raiders."  Series  is  produced  by 
Studio  City  Television  Productions.  An  un- 
scheduled high  light  was  a  Mrs.  Johnson  who, 
clutching  a  ticket  for  San  Bernardino,  unknow- 
ingly boarded  the  wrong  train  and  joined  the 
premiere  party  for  what  she  said  was  the  time 
of  her  life. 

WBZ-TV  SPONSORS  BOYS 

SIGHT-SEEING  trips  of  Washington,  D.  C, 
were  awarded  the  30  winners  of  WBZ-TV 
Boston's  "Why  I  Would  Like  to  Visit  My 
Nation's  Capital"  contest.  The  contest,  con- 
ducted by  WBZ-TV's  Bob  Emery  in  coopera- 
tion with  the  Big  Brother  Movement  of  Amer- 
ica, was  open  to  boys  aged  8-16  and  winners 
were  chosen  for  their  letters  and  essays  on 
"Why  I  Would  Like  to  Visit  My  Nation's 
Capital."  The  youngsters  were  flown  to  Wash- 
ington by  Eastern  Air  Lines  after  first  circling 
the  historical  landmarks  in  and  around  Boston. 
In  Washington  they  were  taken  on  tours  of 
the  Capitol,  White  House,  Jefferson,  Lincoln 
and  Washington  Memorials  and  other  points 
of  interest  and  were  introduced  to  New  Eng- 
land Senators  and  Representatives. 

WTTV  BREAKS  PARK  RECORD 

THE  FIRST  annual  "Western  Ledger  Round- 
up" conducted  by  WTTV  (TV)  Bloomington, 
Ind.,  attracted  35,000  people  to  a  Sunday  after- 
noon outing  in  a  state  park,  topping  by  about 
31,000  the  previous  highest  one-day  attendance 
there.  Western  Ledger  has  been  a  WTTV 
children's  feature  for  four  years  and  all  pro- 
motion was  conducted  on  that  show,  which 
is  emceed  by  Bob  Hardy.  Mr.  Hardy  and  his 
horse,  "Rhythm,"  participated  in  entertainment 
activities  which  ran  continuously  for  seven 
hours,  and  included  many  other  WTTV  per- 
sonalities. Admission  was  the  regular  12  cents 
Indiana  park  admission  fee  plus  the  regular  10 
cents  for  each  of  the  8,000  cars.  The  state 
park  grossed  $5,000  from  admission  fees,  ac- 
cording to  the  staion,  and  the  large  attendance 
has  prompted  Fair  Boards  in  Indianapolis  and 
Lafayette  to  consider  a  similar  project  in  those 
cities. 

LIVE  PROGRAMS  DECENTRALIZED 

AN  INCREASE  in  the  development  \of  live 
tv  programs  in  centers  of  Canada  other  than 
Toronto  and  Montreal  is  heralded  with  an- 
nouncements from  CBUT  (TV)  Vancouver 
and  CBOT  (TV)  Ottawa.  CBUT  is  beginning 
auditioning  of  nine  live  shows  and  CBOT  plans 
live  summer  telecasting  of  Holiday  Ranch, 
western  singing  and  musical  comedy  show,  the 
station's  first  deviation  from  only  news  event 
coverage.  At  CBUT,  where  live  telecasting  has 
been  mostly  confined  to  news  and  sporting 
events,  shows  are  being  tested  for  quarter-hour 
or  half-hour  five  days  a  week  presentation. 
Station  plans  an  early  July  starting  date  for  its 
new  format. 

WEDDING  CONTEST  WINNERS 

WLBK  DeKalb,  111.,  has  announced  the  winning 
couples  in  its  wedding  contest  sponsored  by 
local  merchants  during  April  and  May  for 
people  married  during  June.  Prizes  include  two 
seven-day  honeymoon  cruises  on  the  Great 
Lakes  with  stopovers  at  Niagara  Falls  and 
Mackinac  Island,  and  two  honeymoon  week- 


Page  82    •    July  5,  1954 


Broadcasting    •  Telecasting 


AWARDS 


COMMENTATORS  and  stations  received  awards  recently  from  the  Chicago  Council 
on  Foreign  Relations  in  recognition  of  their  contribution  to  "world  understanding." 
Receiving  awards  from  Melvin  Brorby  (c),  Needham,  Louis  &  Brorby,  are  (I  to  r): 
Leslie  Atlass  Jr.,  who  accepted  for  WIND;  Donley  Fedderson,  winner  for  his  WIND 
Forum  of  the  Air;  Clifton  Utley,  television  winner  for  his  newscasts  on  WNBQ  (TV), 
and  Judith  Waller,  head  of  NBC  Central  Division's  public  affairs  and  education  de- 
partment. CBS'  Edward  R.  Murrow  also  received  a  distinction  award  in  absentia. 


ends  at  the  Conrad  Hilton  Hotel  in  Chicago. 
Other  prizes  also  were  contributed  by  sponsor- 
ing stores,  which  featured  window  posters  pro- 
moting the  WLBK  campaign.  Winning  couples 
were  announced  by  George  C.  Biggar,  WLBK 
president  and  general  manager. 

COVERING  MID-GEORGIA 

MARKET  study  citing  growth  and  changes  in 
the  middle  Georgia  market  and  coverage  of  the 
47-county  area  by  WMAZ-TV  Macon  was  dis- 
tributed last  week  to  national  advertisers  and 
agencies  by  the  station's  representative.  Avery- 
Knodel  Inc.  Titled  "About  the  Middle  Georgia 
Market  .  .  .  And  How  the  Media  Picture  Has 
Changed,"  the  report  includes  detailed  market 
statistics,  the  station's  coverage  map  and  data 
on  county-by-county  populations,  families,  re- 
tail sales,  and  tv  set  circulation. 

WNYC  AIRS  SUMMER  MUSIC 

AS  PART  of  a  celebration  for  its  30th  anni- 
versary on  the  air,  New  York-owned  WNYC 
this  summer  will  broadcast  all  major  band  and 
orchestra  series  being  presented  in  New  York, 
including  those  of  the  Lewison  Stadium  Sym- 
phony Orchestra,  Goldman  Band,  New  York 
Festival  Band  and  Naumburg  Memorial  Or- 
chestra. A  total  of  42  musical  broadcasts  from 
several  points  in  the  city,  each  lasting  from  two 
to  three  hours,  will  be  •  presented  over  the 
station. 

FLYING  CHIMPANZEE 

J.  FRED  MUGGS,  chimpanzee  star  of  NBC- 
TV's  Today  (Mon.-Fri.,  7-9  a.m.  EDT)  left 
New  York  for  a  goodwill  plane  trip  around 
the  world  [Closed  Circuit,  June  21].  He  was 
accompanied  by  his  co-owners — Roy  Waldron 
and  Bud  Menella — and  Mary  Kelly  of  the 
Today  staff,  and  a  cameraman,  who  will  make 
filmed  highlights  of  the  journey  for  later  pre- 
sentation on  Today. 

'LET  THERE  BE  LIGHT' 

SEARCHLIGHTS  with  combined  illumination 
totaling  over  11  billion  candlepower  will  bright- 
en Philadelphia's  Independence  Mall  for  the 
televised  10th  annual  Bulletin  Independence 
Day  celebration,  July  5.  WCAU-TV  that  city, 
will  cover  the  events  as  part  of  the  plans  an- 
nounced by  Reginald  E.  Beauchamp,  Philadel- 
phia Bulletin  special  events  director.  Inde- 
pendence National  Historical  Park  and  Inde- 
pendence Hall  will  be  shown  during  the  telecast, 
which  is  scheduled  for  9:30  p.m. 

DUMONT  SCORES  'FIRST' 

DUMONT  Television  Network's  closed-circuit 
facilities  were  utilized  on  June  23  to  present 
what  was  said  to  be  "the  first  direct  consumer 
sales  presentation  in  the  financial  field  of  a 
commodity  by  a  manufacturer."  The  demon- 
stration, which  was  conducted  at  the  Reming- 
|  ton  Rand  Electronics  Computing  Service  Center 
|  in  New  York,  revolved  around  the  operation 
of  Remington  Rand's  Univac,  electronic  system 
for  processing  business,  engineering  and  scien- 
tific data. 

KTRE  FEEDS  'RECORD'  TIE-UP 

KTRE  Lufkin,  Tex.,  reports  feeding  a  broadcast 
to  what  is  believed  to  be  the  largest  group  of 
Texas  radio  stations  ever  connected  together. 
The  occasion  was  the  opening  of  Governor 
Allan  Shivers'  campaign  for  re-election  when 
62  stations  were  fed  the  broadcast,  including 
the  combined  facilities  of  the  Texas  State  Net- 
work and  the  Texas  Quality  Network,  according 
to  KTRE. 


IN  RECOGNITION 

Edward  J.  Lynett,  owner,  WQAN  Scranton, 
received  public  service  award  from  Greek  gov- 
ernment in  recognition  of  his  "valuable  assist- 
ance to  earthquake  victims  of  the  Greek  Ionian 
Islands"  during  August  of  1953.  Cecil  Wood- 
land, WQAN  general  manager,  also  was  cited 
for  cooperation. 

Film  documentary  program  prepared  by  KABC- 
TV  Hollywood  news  and  special  events  dept. 
last  summer,  The  Taft  Story,  won  award  from 
California  Associated  Press  Radio  Assn.  Pro- 
gram, pieced  together  of  selected  film  clips,  with 
live  narration  by  Mark  Jordan,  highlighted  the 
late  Senator's  career.  It  was  on  air  within  hour 
after  Mr.  Taft's  death. 

WJAR-TV  Providence,  R.  I.,  awarded  Disabled 
American  Veterans  certificate  of  merit  for 
cooperation  and  courtesies  extended  to  disabled 
veterans  during  the  past  year.  Jay  Hoffer,  pro- 
motion manager,  received  the  award  for  WJAR- 
TV. 

Additional  award  for  best  1953  radio  documen- 
tary was  presented  KABC  Hollywood  for  A 
Cell  in  the  Country  by  Radio-Tv  News  Club 
of  Southern  California  at  annual  presentation 
ceremonies  last  month  [B«T,  June  28].  Station 
shared  honors  in  category  with  KNX  Holly- 
wood The  Troubled  Air.  Also  presented  was 
best  sports  reporting  award,  to  Bill  Brundige, 
KHJ-TV  Hollywood. 

Leo  Egan,  sports  editor,  WBZ-WBZA  Boston- 
Springfield,  presented  first  annual  award  from 
students  at  Cambridge  (Mass.)  School  of  Radio 
Broadcasting  for  his  Over  the  Plate  and  All 
About  Sports  programs. 

George  W.  Shannon,  farm  service  director, 
WWL  New  Orleans,  honored  by  Louisiana 
Assn.  of  Future  Farmers  of  America  during  its 


25  th  annual  convention,  for  his  outstanding 
work  in  farm  broadcasting. 

Noble  Sissle  and  Phil  Goulding,  co-conductors 
of  Rhythm  of  America  on  WMGM  New  York, 
awarded  scrolls  by  United  Negro  College  Fund 
for  promoting  good  interracial  relations  in  New 
York  City. 

American  Legion's  National  Public  Relations 
Commission   has   commended   NBC  Radio's 


TRANSFORMERS  FOR  BROADCASTERS 


GATES-LOSANGELES 


7501  Sunset  Blvd. 
Tel.  Hollywood  2-6351 


DALTON  A.  LeMASURIER,  president-gen- 
eral manager  of  KDAL  Duluth,  has  in- 
augurated a  KDAL  Merchandising  Award 
to  encourage  its  advertisers  to  promote 
and  merchandise  their  campaigns  on  the 
station.  Mr.  LeMasurier  (I)  presents  the 
first  award  to  George  Conrad,  division 
manager  for  General  Foods,  for  outstand- 
ing merchandising  and  effective  use  of 
KDAL's  radio  programs. 


Broadcasting    •  Telecasting 


July  5,  1954    •    Page  83 


ANNUAL  Philco  Award  of  Merit  for  outstanding  service  to  the  community  and  its  tele- 
vision dealers  and  service  men  is  presented  to  Stanley  Durwood,  president  of  KEDD 
(TV)  Wichita,  Kan.,  by  William  Johnson,  president  of  Jonsco  Corp.,  Wichita  Philco 
distributor.  Three  of  these  awards  are  given  by  Philco  each  year.  At  the  ceremony 
(I  to  r):  Dill  Dunaway,  Jonsco  Corp.  service  manager;  Mr.  Johnson;  Mr.  Durwood,  and 
George  Smith,  KEDD  (TV)  chief  engineer. 


ACCEPTING  for  WEEI  Boston  a  certificate 
of  appreciation  for  work  during  the  1954 
Easter  Seal  campaign  is  Harvey  J.  Struth- 
ers  (I),  WEEI  general  manager.  Making 
the  presentation  is  John  I.  Ahern,  vice 
president,  New  England  Electric  System, 
and  Boston  area  campaign  chairman. 


Inheritance  (Sun.,  10-10:30  p.m.  EDT)  as  "a 
great  contribution  to  the  patriotic  thinking  of 
Americans  and  to  the  Americanism  program  of 
the  Legion." 

Dr.  Frances  Horwich,  conductor  of  NBC-TV 
Ding  Dong  School,  received  honorary  doctor  of 
padagogy  degree  from  Bowling  Green  State  U. 
June  4.  She  also  is  recipient  of  merit  award 
for  community  service  from  Northwestern  U. 
Alumni  Assn. 

Harry  Campbell,  WLS  Chicago  announcer,  re- 
ceived gold  cup  second  place  award  in  Dupage 
squadron  annual  spot  landing  contest  conducted 
by  Civil  Air  Patrol. 

Gene  Roberts  and  Ed  Hallack,  studio  supervisor 
and  chief  engineer,  respectively,  KRLD-TV 
Dallas,  Tex.,  received  honorary  instructor  cert- 
ificates from  Dallas  County  Chapter,  American 
Red  Cross.  Seven  other  KRLD-TV  staff  mem- 
bers were  presented  with  instructor  certificates. 

KQV  Pittsburgh  received  commendation  at 
National  Catholic  Education  Assoc.  conven- 
tion for  Sights  Unseen,  blindness  series,  pre- 
sented in  cooperation  with  local  Catholic  Guild 
for  the  blind. 

George  J.  Abranis,  advertising  manager,  Block 
Drug  Co.,  Jersey  City,  presented  with  "Out- 


FOR  ITS  PROGRAM  of  public  education  in 
traffic  safety,  WTVJ  (TV)  Miami,  Fla.,  re- 
ceives Alfred  P.  Sloan  Highway  Safety 
Award  [B«T,  May  24].  Accepting  the 
award  from  Alfred  P.  Sloan  (r),  board 
chairman,  General  Motors  Corp.,  is 
Mitchell  Wolfson,  WTVJ  president. 


standing  Young  Advertising  Man  of  the  Year" 
award  by  Assn.  of  Advertising  Men  and  Women. 

Raymond  Walton,  sports  and  news  announcer, 
WIBG  Philadelphia,  named  first  annual  Audu- 
bon, N.  J.,  "Dad  of  the  Year"  after  letter 
nomination  by  his  11-year-old  son,  Allan. 

KXYZ  Houston  has  received  American  Legion's 
eighth  district  Americanism  award.  It  is  the 
first  time  award  went  to  a  Texas  radio  station, 
according  to  Legion  officials. 

WPTS  Pittston,  Pa.,  received  certificate  from 
American  Legion  Auxiliary,  same  city,  in  recog- 
nition of  its  "important  contribution  to  the  edu- 
cation, entertainment  and  inspiration  of  the 
community  .  .  ." 


SHELDON  PETERSON  (c),  news  and  spe- 
cial events  director  of  KLZ  Denver,  has 
been  presented  a  public  service  award 
from  the  Assn.  of  Social  Workers  of  Colo- 
rado for  his  radio  program  The  Sounding 
Board,  discussions  of  community  problems. 
Mr.  Peterson  here  meets  with  A.  J.  Auer- 
bach  (I),  executive  director  of  the  Colo- 
rado Jewish  Community  Centers,  and  Ray- 
mond Gordon,  executive  secretary  of  the 
Denver  Area  Welfare  Council. 


Page  84    •    July  5,  1954 


Broadcasting   •  Telecasting 


EDUCATION 


New  York  Group  Granted 
Educational  Tv  Charter 

A  CHARTER  was  granted  by  the  New  York 
State  Board  of  Regents  on  June  25  authorizing 
formation  of  the  Metropolitan  Educational 
Television  Assn.,  a  non-profit  organization  that 
plans  to  establish  a  non-commercial  educational 
tv  station  on  ch.  25  [WGTV  (TV)]  in  the  New 
York  City  area. 

The  association's  job  is  to  obtain  funds  and 
gifts  necessary  to  construct  and  operate  the 
station,  which  will  serve  New  York  and  West- 
chester and  Nassau  counties.  It  will  manage 
the  projected  station,  developing  educational 
tv  services  and  providing  facilities  for  use  by  the 
city's  educational  institutions. 

The  application  for  incorporation  of  the 
association  was  signed  by  Dr.  Buell  Gallagher, 
president,  City  College  of  New  York;  Dr.  David 
D.  Henry,  executive  vice  chancellor,  New  York 
U.;  William  Jansen,  superintendent  of  schools 
i  of  the  City  of  New  York;  Frank  Karelsen, 
chairman,  Metropolitan  New  York,  Coordinat- 
ing Council  for  Educational  Television,  and 
Ordway  Tead,  member  of  the  Board  of  Higher 
Education  in  New  York  City. 

UCLA-ABC  Training  Program 

A  RADIO  study  group  of  approximately  40 
UCLA  students  is  receiving  several  weeks  of 
on-the-job  training  at  KABC-ABC  Radio  Hol- 
lywood studios,  under  direction  of  network 
executives  and  UCLA  radio  instructor  Arthur 
Friedman.  All  departments  are  open  to  stu- 
dents, who  observe  and  work  with  regular  per- 
sonnel. The  vocational  training  program  was 
!  set  up  by  Jack  Meyers,  production  manager, 
KABC-ABC  Radio  Western  Division,  and  Mr. 
Friedman. 

Texas  Group  Asks  Continuance 

NEWLY-appointed  Texas  Commission  for  Ed- 
ucational Television  has  approved  a  resolution 
requesting  FCC  "to  continue  for  an  indef- 
inite time  the  18  tv  channels  reserved  for 
educational  use  in  the  state."  The  educational 
commission,  comprised  of  representatives  of 
;  education,  business  and  the  communication 
media,  was  appointed  in  mid-June  by  J.  W. 
Edgar,  Texas  commissioner  of  education,  at 
the  suggestion  of  the  state  legislature. 


******* 


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BEST  PROGRAM  FACILITIES, 
AND  NOW— 

5000  WATT  OUTPUT! 

JOS.  WEED  &  CO. 
350  MADISON  AVE.,  NEW  YORK, 
CAN  TELL  YOU  MORE  ABOUT 

CHNS 

HALIFAX       NOVA  SCOTIA 


INTERNATIONAL 


Canadian  Tvs  Boost 
Shore  of  Audience 

Television  viewing  in  the  Do- 
minion continues  its  fast  rise, 
according  to  Elliott  Haynes' 
report  for  June. 

FURTHER  INCREASE  in  the  size  of  the  audi- 
ence of  Canadian  tv  stations  in  areas  where 
U.  S.  stations  also  can  be  seen  is  noted  in  the 
June  Teleratings  report  of  Elliott-Hay- 
CANADA  nes  Ltd.,  Toronto.  In  the  most  con- 
centrated tv  audience  area  in  Canada, 
the  Toronto-Niagara  Falls  area  where  CBLT 
(TV)  Toronto  and  WBEN-TV  Buffalo  are  the 
predominant  stations,  CBLT  scored  a  60.2 
rating  with  the  Jackie  Gleason  Show  the  first 
week  of  June,  as  against  Canadian  viewers' 
first-placed  WBEN-TV  program  Dragnet  with 
rating  72.1. 

Ranked  as  the  first  10  programs  on  CBLT 
in  June  were  Jackie  Gleason  60.2,  Holiday 
Ranch  45.9  (Canadian),  Toast  of  the  Town 
35.5,  Our  Miss  Brooks  35.2,  Douglas  Fairbanks 
Presents  32.2  (British),  Liberace  29.9,  Wrestling 
29.9  (Canadian),  Stock  Car  Racing  29.5  (Cana- 
dian), Foreign  Intrigue  28.6,  and  Four  Star 
Playhouse  28.5. 

WBEN-TV  in  the  same  week  had  these  shows 
as  most  popular  with  Canadian  viewers:  Drag- 
net 72.1,  Four  Star  Playhouse  67.7,  Ford  Thea- 
tre 62.1,  Arthur  Godfrey  60.9,  Groucho  Marx 
60.5,  Kraft  Theatre  60,  Martin  Kane  58.2,  Top 
Plays  of  1954  56.6,  Fireside  Theatre  53.4,  and 
/  Love  Lucy  52.8. 

On  the  other  side  of  the  continent,  at  Van- 
couver, where  Seattle  and  nearby  stations  are 
competitive  with  CBUT  (TV)  Vancouver,  the 
leading  shows  on  CBUT  were  Jackie  Gleason 
47.9,  CBC  Theatre  45.8  (Canadian),  Dennis 
Day  45.7,  Our  Miss  Brooks  45.6,  and  Four 
Star  Playhouse  44.8. 

In  other  Canadian  centers,  where  there  is  no 
competitive  viewing,  sets-in-use  figures  show  a 
slight  drop.  Montreal  English  station,  CBMT 
(TV)  Montreal,  had  a  sets-in-use  index  of  68.6; 
CBFT  (TV)  Montreal,  French-language  station, 
a  figure  of  65.2,  and  CFPL-TV  London,  an 
index  of  70.1. 

Elliott-Haynes  Ltd.  reports  a  total  of  about 
686,000  tv  sets-in-use  in  Canada  now,  with 
monthly  sales  averaging  about  30,000  sets. 
From  surveys  made  in  cities  where  new  stations 
have  been  opened  and  where  there  has  been 
no  tv  viewing  before,  the  report  points  to  sales 
to  about  5%  of  the  homes  within  a  month  of 
start  of  regular  tv  programming,  to  16%  within 
six  months  and  to  27%  within  one  year. 

Tv  Network,  Station 
Rates  Revised  by  CBC 

NEW  CANADIAN  Broadcasting  Corp.  tv  net- 
work rates,  effective  July  1,  have  been  an- 
nounced in  rate  card  number  6  with  increases 

noted  in  a  number  of  cases.  New 
CANADA       rates  also  were  announced  by  CBC 

for  stations  CBMT  (TV)  Montreal, 
CBUT  (TV)  Vancouver,  and  CBOT  (TV) 
Ottawa. 

The  Class  A  hourly  rates  of  network  sta- 
tions connected  by  microwave  are:  CBLT  (TV) 
Toronto,  $750;  CBOT,  $230;  CBMT,  $470; 
CHCH-TV  Hamilton,  $300;  CKCO-TV  Kitchen- 
er, $275;  CFPL-TV  London,  $275;  CKLW-TV 
Windsor,  $420  (to  start  Sept.  1);  CBFT  (TV) 
Montreal,  $490;  CFCM-TV  Quebec,  $160.  Net- 
work rates  of  non-connected  network  stations 


are:  CHSJ-TV  St.  John,  $165;  CKSO-TV  Sud- 
bury, $150;  CBWT  (TV)  Winnipeg,  $160; 
CKCK-TV  Regina,  $160,  and  CBUT,  $250. 

New  non-network  rates  announced  for  CBMT 
start  at  $500  an  hour  Class  A  time;  CBOT, 
$250,  and  CBUT,  $270. 

Canadian  Talent  Search 

A  CANADA-WIDE  SEARCH  for  live  talent 
for  television  and  radio  has  been  started  by 
the  Canadian  Broadcasting  Corp.,  with  Geoffrey 

Waddington,  CBC  director  of  mu- 
CANADA       sic,  and  Drew  Crossan,  CBC  tv 

producer,  conducting  auditions  in 
20  Canadian  cities  during  July.  They  will  be 
assisted  at  each  city  with  one  or  more  local 
talent  adjudicators.  Plans  are  to  audition  be- 
tween 1,000  and  1,500  applicants  during  the 
talent  hunt,  with  expectations  that  many  of 
those  auditioned  will  be  placed  on  CBC  radio 
and  tv  networks  this  fall  and  winter. 

WRUL  Ups  Spanish  Newscasts 

TO  KEEP  Central  American  listeners  abreast 
of  developments  in  Guatemala,  WRUL,  inter- 
national station  with  studios  in  New  York  and 
transmitters  at  Scituate,  Mass.,  has  stepped  up 
its  Spanish  newscasts  to  Central  America  by 
three  hours  a  day,  plus  an  extra  newscast  in 
English.  New  schedule,  which  went  into  effect 
on  June  19,  before  the  outbreak  of  the  Guate- 
malan insurrection,  will  be  maintained  through- 
out the  present  crisis,  Walter  S.  Lemmon, 
WRUL  president,  reported. 

WRUL  programs  to  Central  America  are  re- 
ceived both  by  direct  shortwave  from  the  U.  S. 
and  via  a  network  of  local  stations  organized 
to  rebroadcast  them. 


WANT  TO  SELL 
CANADA? 

One  radio  station 
covers  40%  of 
Canada's  retail 


sales 


CFRB 

TORONTO 

50,000  WATTS,  1010  K.C. 

CFRB  covers  over  1/5  the  homes  in 
Canada,  covers  the  market  area  that 
accounts  for  40%  of  the  retail  sales. 
That  makes  CFRB  your  No.  1  buy  in 
Canada's  No.  1  market. 


REPRESENTATIVES 
United  States:  Adam  J.  Young  Jr.,  Incorporated 
Canada:  All-Canada  Radio  Facilities,  Limited 


Broadcasting 


Telecasting 


July  5,  1954 


Page  85 


-  FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B»T) 

June  24  through  June  30 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  nhf — 
ultra  high  frequency,  ant. — antenna,  aur. — auraL 
vis.  —  visual,   kw  —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc  — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


FCC  Commercial  Station  Authorizations 
As  of  May  31,  1954  * 


AM 

FM 

TV 

Licensed  (all  on  air) 

2,552 

528 

101 

CPs  on  air 

-23 

21 

t296 

CPs  not  on  air 

111 

18 

176 

Total  on  air 

2,575 

549 

397 

Total  authorized 

2,686 

567 

573 

Applications  in  hearing 

129 

4 

183 

New  station  requests 

158 

5 

45 

Facilities  change  requests 

139 

15 

20 

Total  applications  pending 

670 

98 

230 

Licenses  deleted  in  May 

0 

2 

0 

CPs  deleted  in  May 

3 

1 

10 

*  Does  not  include  noncommercial  educational 
fm  and  tv  stations, 
t  Authorized  to  operate  commercially. 


Am  and  Fm  Summary  through  June  30 


On 
Air 

Licensed 

CPs 

Appls. 
Feed- 
ing 

In 
Hear- 
ing 

Am 
Fm 

2,592 
562 

2,561 
536 

161 
40 

174 
6 

129 
4 

New  Tv  Stations  .  .  . 

APPLICATION 

Scottsbluff,  Neb.— Frontier  Bcstg.  Co.  (KFBC- 
TV  Cheyenne,  Wyo.)  vhf  ch.  10  (192-198  mc);  ERP 
12.3  kw  visual,  6.1  kw  aural;  antenna  height 
above  average  terrain  618  ft.,  above  ground  117.3 
ft.  Estimated  construction  cost  $67,000,  first  year 
operating  cost  $48,000,  revenue  $48,000.  Post  Of- 
fice address  2923  East  Lincolnway,  Cheyenne. 
Studio  and  transmitter  location,  10.25  miles 
south  of  Scottsbluff.  Geographic  coordinates 
41°  42'  46"  N.  Lat.,  103°  38'  52"  W.  Long.  Trans- 
mitter and  antenna  RCA.  Legal  counsel  Bernard 
Koteen,  Washington.  Principals  include  Cheyenne 
Newspapers  Inc.  (33%);  President  Robert  S.  Mc- 
Craken;  Vice  President  W.  A.  Corson  (11.2%); 
Secretary  O.  B.  Koerfer  (3.1%);  Treasurer  Wil- 
liam C.  Grove  (13.12%);  Tracy  S.  McCraken 
(5.3%),  and  Lillian  D.  McCraken  (5.3%).  Chey- 
enne Newspapers  publishes  Wyoming  State  Tri- 
bune and  Eagle.  Filed  June  28. 

Existing  Tv  Stations  . 

ACTIONS  BY, FCC 

WTOP-TV  Washington,  D.   C.  —  WTOP  Inc. 

granted  mod.  of  CP  for  vhf  ch.  9  to  change  ERP 
to  316  kw  visual,  174  kw  aural;  antenna  height 
above  average  terrain  530  ft.  Granted  June  15; 
announced  June  29. 

WALB-TV  Albany,  Ga.— Herald  Pub.  Co.  grant- 
ed mod.  of  CP  for  vhf  ch.  10  to  change  ERP  to 
56.2  kw  aural;  antenna  height  above  average 
terrain  390  ft.  Granted  June  24. 

WCNY-TV  Carthage,  N.  Y— The  Brockway  Co. 

granted  mod.  of  CP  for  vhf  ch.  7  to  change  ERP 
to  174  kw  visual,  91.2  kw  aural.  Granted  June 
10;  announced  June  29. 

WLAC-TV  Old  Hickory,  Tenn.— WLAC-TV  Inc. 

granted  mod.  of  CP  for  vhf  ch.  5  to  change 
studio  location  to  159  Fourth  Ave.  N.,  Nashville. 
Granted  June  23;  announced  June  29. 


REVERSAL  PROCESSING 


Write  for  free  catalogue. 


NATIONAL  CINE  LAB 

Box  4425  Washington  17,  D.  C. 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  7  7,  7952: 


Commercial 
Educational 


vhf 

244 
13 


uhf 

308 
17 


Total  Operating  Stations  in  U.  S.: 
rhf  uhf 

Commercial  on  air  256  120 

Noncommercial  on  air  3  3 


Total 

552i 
30 


Total 

376 
6 


Applications  filed  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

920 

337 

713 

525 

1,239- 

Educational 

54 

27 

26 

54» 

Total 

974 

337 

740 

551 

1,291* 

1  Eighty-six  CP's   (14  vhf,  72  uhf)   have  been 

returned. 

2  One  applicant  did  not  specify  channel. 

3  Includes  30  already  granted. 

4  Includes  582  already  granted. 

•     *  • 


APPLICATIONS 

WMSL-TV  Decatur,  Ala.— Tenn.  Valley  Bcstg. 
Co.  seeks  mod.  of  CP  for  uhf  ch.  23  to  change 
ERP  to  15.8  kw  visual,  8.5  kw  aural:  antenna 
height  above  average  terrain  348.8  ft.  Filed  June 
23. 

KMJ-TV  Fresno,  Calif.— McClatchey  Bcstg.  Co. 
seeks  mod.  of  CP  for  uhf  ch.  24  to  change  ERP 
to  170  kw  visual,  91.7  kw  aural;  antenna  height 
above  average  terrain  2,329.7  ft.  Filed  June  24. 

WGN-TV  Chicago,  111. — WGN  Inc.  seeks  mod. 
of  CP  for  vhf  ch.  9  to  change  ERP  to  158  kw  aural; 
transmitter  location  to  130  W.  Randolph  Drive, 
Chicago;  antenna  height  above  average  terrain 
868.2  ft.  Filed  June  23. 

KAKE-TV  Wichita,  Kan.— KAKE-TV  Inc.  seeks 
mod.  of  CP  for  vhf  ch.  10  to  change  ERP  to  232 
kw  aural:  transmitter  location  to  1.3  miles  W 
of  Colwich,  Kan.;  antenna  height  above  average 
terrain  1,032  ft.  Filed  June  23. 

WTRI  (TV)  Schenectady,  N.  Y.— Van  Curler 
Bcstg.  Corp.  seeks  mod.  of  CP  for  uhf  ch.  35  to 
change  studio  location  to  15  No.  Pearl  St.,  Me- 
nands,  N.  Y.  Filed  June  23. 

WILK-TV  Wilkes-Barre,  Pa. — Wyoming  Valley 
Bcstg.  Co.  seeks  mod.  of  CP  for  uhf  ch.  34  to 
change  ERP  to  789  kw  visual,  394.5  kw  aural; 
antenna  height  above  average  terrain  1,095  ft. 
Filed  June  24. 

CALL  LETTERS  ASSIGNED 

WEDM  (TV)  Munford,  Ala.— Alabama  Educa- 
tional Tv  Commission,  noncommercial  educa- 
tional ch.  9. 

KNAC-TV  Ft.  Smith,  Ark.— American  Tv  Co., 

vhf  ch.  5. 

KOVR  (TV)  Stockton,  Calif— Television  Diablo 
Inc.,  vhf  ch.  13.    Changed  from  KHOF  (TV). 

WJRT  (TV)  Flint,  Mich.— WJR,  The  Goodwill 
Station  Inc.,  vhf.  ch.  12. 

KTVT  (TV)  Salt  Lake  City,  Utah— Intermoun- 
tain  Bcstg.  &  Tv  Corp.,  vhf  ch.  4.  Changed  from 
KDYL-TV. 

WOAY-TV  Oak  Hill  (Beckley),  W.  Va.— Robert 
R.  Thomas  Jr.,  vhf  ch.  4. 

New  Am  Stations  .  .  . 

ACTION  BY  FCC 

Tyrone,  Pa. — Cary  H.  Simpson  tr/as  Tyrone 
Bcstg.  Co.  granted  1580  kc,  250  w  daytime.  Esti- 
mated construction  cost  $9,280,  first  year  operat- 
ing cost  $32,000,  revenue  $40,000.  Mr.  Simpson  is 
Vz  owner  WKBI  St.  Marys,  Pa.,  48%  stockholder 
WFRM  Coudersport,  Pa.,  and  31%  stockholder 
WPXY  Punxsutawney,  Pa.  Post  office  address 
Box  466,  St.  Marys,  Pa.    Granted  June  30. 


APPLICATIONS 

Auburn.  Calif. — Melvin  L.  Munkres,  Albert  E. 
Furlong,  Howard  N.  Martineau  d/b  as  Sierra 
Bcstg.  Co.,  1490  kc,  250  w,  unlimited.  Post  office 
address  %  Melvin  L.  Munkres,  120  Awali  Ave. 
Estimated  construction  cost  $7,645.  first  year  op- 
erating cost  $36,000.  revenue  $48,000.  Principals 
in  general  partnership  include  Howard  N.  Mar- 
tineau (50%),  KBID-TV  Fresno,  Calif.,  employe; 
Melvin  L.  Munkres  (25%),  radio-tv  repair  work, 
and  Albert  E.  Furlong  (25%).    Filed  June  22. 

Marion,     Ind. — Chronicle     Pub.     Co.  (WMRI 

(FM)),  860  kc.  250  w,  daytime.  Post  office  ad- 
dress 610  South  Adams  St.,  Marion.  Estimated 
construction  cost  $24,700,  first  year  operating  cost 
$35,000,  revenue  $50,000.  Principals  include  Pres- 
ident Gardner  J.  Thomas  (2.65%);  Vice  President 
David  B.  Lindsay  Jr.  (8.04%):  Secretary  Richard 
E.  Lindsay  (16.8%);  Treasurer  Edward  W.  Camp 
(4.24%),  and  Katherine  Thomas  (16.8%).  Chroni- 
icle  Pub.  Co.  publishes  the  Leader  Tribune, 
Marion  Chronicle  and  Chronicle-Tribune.  Lind- 
say family  owns  the  Lindsay  Newspapers  Inc., 
publisher?  of  the  Sarasota  Herald-Tribune  and 
Sarasota  Journal,  in  Sarasota,  Fla.   Filed  June  8. 

Henderson,  N.  C. — Howard  V.  Harrell  d/b  as 
Vance  County  Bcstg.  Co.,  1450  kc,  250  w,  unlim- 
ited. Post  office  address  Hillsboro  St..  Oxford. 
N.  C.  Estimated  construction  cost  $14,767,  first 
year  operating  cost  $27,500,  revenue  $43,000.  Mr. 
Harrell  is  chief  engineer  at  WOXF  Oxford,  N.  C. 
Filed  June  22. 

Painesville,  Ohio — Theodore  H.  Oppegard  & 
Carl  R.  Lee  d/b  as  Somerset  Bcstg.  Co.  (WVSC 
Somerset,  Pa.),  1460  kc,  500  w,  daytime.  Post 
office  address  %  T.  H.  Oppegard.  P.  O.  Box  231, 
Somerset,  Pa.  Estimated  construction  cost  $21,682, 
first  year  operating  cost  $54,000,  revenue  $68,000. 
Principals  in  general  partnership  include  Theo- 
dore H.  Oppegard  (50%),  and  Carl  E.  Lee  (50%). 
Filed  June  22. 

Carthage.  Tex.— Thomas  F.  Alford  &  F.  E.  Barr 
d/b  as  Carthage  Bcstg.  Co.,  1260  kc,  1  kw,  day- 
time. Post  office  address  %  T.  F.  Alford,  1119 
Locust  St.,  Texarkana,  Ark.  Estimated  construc- 
tion cost  $17,500,  first  year  operating  cost  $30,000, 
revenue  $40,000.  Principals  in  general  partner- 
ship include  Thomas  F.  Alford  (50%),  former" 
50%  owner  KDAS  Malvern,  Ark.,  and  F.  E.  Barr 
(50%),  furniture  and  appliances.    Filed  June  22. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

KHJ  Los  Angeles,  Calif. — General  Teleradio 
Inc.  granted  CP  to  change  from  DA-1  to  DA-N 
on  930  kc,  5  kw  unlimited  and  to  accept  any  inter- 
ference caused  by  new  station  at  Oxnard,  Calif., 
proposed  by  Oxnard  Bcstg.  Corp.  Granted  June 
30. 

KBIM  Roswell,  N.  M.— Taylor  Bcstg.  Co.  grant- 
ed CP  to  increase  power  from  1  kw  to  5  kw  on 
910  kc  daytime.    Granted  June  30. 

WACH  Newport  News,  Va. — Eastern  Bcstg. 
Corp.  granted  CP  to  change  transmitter  location 
to  studio  location  at  114  24th  St.,  Newport  News. 
Granted  June  22;  announced  June  29. 

WRON  Ronceverte,  W.  Va. — Blake  Bcstg.  Co. 

granted  mod.  of  license  to  change  studio  location 
to  1.6  miles  N  of  Ronceverte  on  Rt.  219,  Fairlea, 
W.  Va.    Granted  June  22;  announced  June  29. 

New  Fm  Stations  .  .  . 

ACTION  BY  FCC 

Waltham,    Mass. — Charles    River    Bcstg.  Co. 

granted  CP  for  new  Class  B  fm  station  on  ch. 
273  (102.5  mc);  ERP  2.95  kw;  antenna  height 
above  average  terrain  82  ft.    Granted  June  30. 

Existing  Fm  Stations  .  .  . 

ACTION  BY  FCC 

WOPI-FM  Bristol,  Tenn. — Radiophone  Bcstg. 
Station  WOPI  Inc.  granted  CP  to  change  ERP 
to  9.7  kw  and  antenna  height  above  average 
terrain  to  260  ft.    Granted  June  30. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

KBIG  Avalon,  Calif— John  H.  Poole  tr/as  John 
Poole  Bcstg.  Co.  granted  voluntary  assignment  of 
CP  to  John  Poole  Bcstg.  Co.  Mr.  Poole  retains 
sole  ownership.    Granted  June  23. 

KYOS-KVME  (FM)  Merced,  Calif. — Merced 
Bcstg.  Co.  granted  voluntary  transfer  of  control 
to  Charles  O.  Chatterson  and  Glenn  E.  McCormick 
through  sale  of  all  stock  for  $150,000.  Mr.  Mc- 
Cormick is  president-majority  stockholder  KSLM 
Salem,  Ore.,  and  KGLM  Chehalis,  Wash.  Mr. 
Chatterson  is  president-stockholder  KWLK  Long- 
view,  Wash.    Granted  June  30. 

KLZ-AM-TV  Denver,  Colo.— Aladdin  Radio  & 
Tv  Inc.  granted  voluntary  transfer  of  control 
and  assignment  of  license  to  LTF  Bcstg.  Corp.  for 
$3  533,760.  LTF  will  have  77.3%  interest  and 
Printing  Development  Inc.  22.7%.  LTF  Bcstg. 
and  Printing  Development  are  subsidiaries  of 


Page  86    •    July  5,  1954 


Broadcasting 


Telecasting 


Time  Inc.,  publisher,  80%  owner  KDYL-AM-FM- 
TV  Salt  Lake  City,  Utah,  and  50%  owner  KOB- 
AM-TV  Albuquerque,  N.  M.    Granted  June  25. 

WBLN  (TV)  Bloomington,  HI. — Cecil  W.  Roberts 

granted  assignment  of  CP  for  uhf  ch.  15  to 
WBLN  Tv  Inc.  No  consideration  involved. 
Granted  June  23. 

WAAB  Worcester,  Mass. — WAAB  Inc.  granted 
voluntary  transfer  of  control  to  George  F.  Wilson 
(80%)  and  Kathleen  I.  Wilson  (20%).  No  con- 
sideration involved.    Granted  June  24. 

WAAB-TV  Worcester,  Mass. — Wilson  Enter- 
prises Inc.  granted  assignment  of  CP  for  uhf  ch. 
20  to  WAAB  Inc.  No  consideration  involved  as 
application  is  for  merger  purposes  and  owner- 
ship is  retained  by  George  F.  and  Kathleen  I. 
Wilson.    Granted  June  24. 

WGAN-AM-TV  Portland,  Me.— Guy  Gannett 
Bcstg.  Services  granted  involuntary  transfer  of 
control  to  Old  Colony  Trust  Co.,  Jean  G.  Wil- 
liams and  John  H.  Gannett,  executors  and  trus- 
tees of  the  estate  of  Guy  Gannett  (99%),  de- 
ceased.   Granted  June  24. 

WCOW  South  St.  Paul,  Minn. — Victor  J.  Te- 
desco,  Albert  S.  Tedesco,  Antonio  S.  Tedesco 
and  Nicholas  Tedesco  d/b  as  South  St.  Paul 
Bcstg.  Co.  granted  voluntary  assignment  of  li- 
cense to  Victor  J.  Tedesco,  Nicholas  Tedesco  and 
Antonio  S.  Tedesco  d/b  as  South  St.  Paul  Bcstg. 
Co.  Victor  J.  and  Nicholas  Tedesco  obtain  25% 
interest  of  Albert  Tedesco  in  exchange  for  $5,000 
and  their  %  interest  in  KDUZ  Hutchinson,  Minn., 
and  each  will  now  own  371/2%-    Granted  June  30. 

KDUZ  Hutchinson,  Minn. — Victor  J.  Tedesco, 
Albert  S.  Tedesco  and  Nicholas  Tedesco  d/b  as 
McLeod  County  Bcstg.  Co.  granted  voluntary  as- 
signment of  license  to  Albert  S.  Tedesco  and 
Patricia  W.  Tedesco  d/b  as  McLeod  County  Bcstg. 
Co.  Mr.  Albert  Tedesco  obtains  remaining  2/3  in- 
terest in  exchange  for  his  25%  interest  in  WCOW 
South  St.  Paul,  Minn.,  and  $5,000.  Granted  June 
30. 

WHED  Washington,  N.  C— Beaufort  Bcstg.  Co. 
granted  assignment  of  license  to  Pamlico  Bcstg. 
Co.  for  1-year  lease  at  $300  per  month  with  op- 
tion to  buy  for  $25,000.  Granted  June  30. 

KASH  Eugene,  Ore.— Radio  Air  Ways  Inc. 
granted  voluntary  acquisition  of  control  by  E.  L. 
Kincaid  through  purchase  of  49.8%  stock  interest 
of  G.  G.  Van  de  Vlugt  for  $75,000.  Mr.  Kincaid 
will  now  own  99.6%,  interest.    Granted  June  30. 

APPLICATIONS 

WSGN-AM-FM  Birmingham,  Ala.  —  Jemison 
Bcstg.  Co.  seeks  voluntary  transfer  of  control 
through  sale  of  all  stock  to  wholly  owned  com- 
pany, Tepper  Brothers  Inc.,  for  $25,000.  Princi- 
pals include  President  Robert  M.  King;  Vice 
President  Cly  de  Reagen,  and  Secretary  W.  B. 
White  Jr.    Filed  June  23. 

KCOK-KWG  (TV)  Tulare,  Calif.— Sheldon  An- 
derson seeks  voluntary  assignment  of  license  to 
Sierra  Bcstg.  System  for  $175,000.  Principals 
include  Byron  J.  Walters  (45%),  Los  Angeles 
Municipal  Court  Judge;  Cordell  W.  Fray  (45%), 
tv  and  motion  picture  producer,  and  Milton  M. 
Stewart  (0.7%),  building  industry.   Filed  June  24. 

Aurora,  Colo. — Arline  S.  Hodgins  seeks  volun- 
tary assignment  of  permit  for  new  am  station 
on  1430  kc  to  David  M.  Segal  tr/as  Mid-America 
Bcstg.  Co.  for  $3,000.  Mr.  Segal  is  owner  of 
KUDL  Kansas  City,  Mo.,  KDKD  Clinton,  Mo., 
771/2%  owner  WGUM  Greenville,  Miss.,  and  79% 
owner  KTFS  Texarkana,  Tex.    Filed  June  23. 

WINZ  Miami-Hollywood,  Fla.  —  Hollywood 
Bcstg.  Co.  seeks  transfer  of  control  to  Rex  Band 
through  sale  of  approximately  64%  interest  for 
$35,000.  Mr.  Band  is  president  of  WINZ  and 
president-stockholder  ch.  33  WMFL  (TV)  Miami. 
Filed  June  22. 

West  Palm  Beach,  Fla.— WEAT-TV  Inc.  seeks 
acquisition  of  positive  control  of  ch.  12  per- 
mittee by  James  Robert  Meachem  through  pur- 
chase of  150,000  shares  of  stock  for  WEAT-AM. 
Mr.  Meachem  formerly  owned  20.36%  interest 
and  will  not  own  50.58%.    Filed  June  24. 

WJPF  Herrin,  111. — Orville  W.  Lyerla  seeks 
voluntary  assignment  of  license  to  Egyptian 
Bcstg.  Co.  "Voice  of  Egypt."  No  consideration 
involved  as  Mr.  Lyerla  retains  99.6%  interest. 
Filed  June  23. 

WKAI  Macomb,  111. — Macomb  Bcstg.  Co.  seeks 
voluntary  transfer  of  control  to  William  E. 
Schons  and  Edward  Schons  through  sale  of 
60%  interest  for  $22,027.  Messrs.  Edward  and 
William  Schons,  associated  in  the  ownership  of 
WDUZ  Green  Bay,  Wis.,  and  WMAW  Menominee, 
Mich.,  will  each  now  own  50%  interest.  Filed 
June  23. 


KLIL  Estherville,  Iowa — Estherville  Bcstg. 
Corp.  seeks  voluntary  transfer  of  control  to  Ed- 
ward Schons  and  William  E.  Schons  through 
sale  of  50%  interest  for  $19,000.  Messrs.  Edward 
and  William  Schons,  associated  in  the  owner- 
ship of  WDUZ  Green  Bay,  Wis.,  and  WMAW 
Menominee,  Mich.,  will  each  now  own  50% 
interest.    Filed  June  23. 

KXGI  Ft.  Madison,  Iowa— KXGI  Inc.  seeks 
voluntary  transfer  of  control  to  J.  R.  Livesay, 
R.  Karl  Baker  and  Greg  Rouleau  through  sale 
of  all  stock  for  $44,000.  Principals  include  J.  R. 
Livesay  (1/3).  president-general  manager-50.5% 
stockholder  WLBH-AM-FM  Mattoon,  111.,  and 
president-33.7%  stockholder  WHOW  Clinton,  111.; 
R.  Karl  Baker  0/3),  general  manager-10%  stock- 
holder WLOS-AM-FM  Jacksonville,  Fla.,  and 
Greg  Rouleau  (%),  general  manager  KXGI. 
Filed  June  23. 

KTAG-TV  Lake  Charles,  La.— KTAG-TV  Inc. 

seeks  transfer  of  control  to  Warren  Berwick, 
Harold  Knox  and  R.  B.  McCall  Jr.  through  stock 
redistribution  and  debenture  reapportionment. 
Filed  June  24. 

WGUY-AM-FM  Bangor,  Me.— Murray  Carpen- 
ter seeks  assignment  of  license  to  Sherwood 
Tarlow  for  $17,000  plus  4-year  lease  at  $375  per 
month.  Mr.  Tarlow  is  owner-general  manager 
WHIL  Medford,  Mass.,  y2  owner  Mass.  Teleradio 
Bcstg.  Corp.,  applicant  for  ch.  5  at  Boston,  and 
applicant  for  new  am  stations  at  Beverly,  Plym- 
outh and  Newburyport,  Mass.    Filed  June  24. 

WCIO-TV  Detroit,  Mich.  —  UAW-CIO  Bcstg. 
Corp.  of  Mich,  seeks  voluntary  assignment  of 
license  to  Woodward  Bcstg.  Co.  for  $100.  Wood- 
ward Bcstg.  is  applicant  for  ch.  50  at  Detroit 
and  will  dismiss  this  bid  upon  FCC  approval. 
Principals  include  President-Treasurer  Max  Os- 
nos  (93%),  department  store,  retail  drugs;  Vice 
President  Jacob  Kellman  (4.5%),  department 
store;  Waldo  Abbott  (1.2%)  U.  of  Mich,  pro- 
fessor, and  George  Edwards  (1.2%),  Probate 
Court  judge.    Filed  June  25. 

WATZ  Alpena,  WMBN  Bear  Creek  Twp.,  Clam 
Lake  Twp.,  WATC  Gaylord,  WTCM-WPBN-TV 
Traverse    City,    Mich. — Midwestern    Bcstg.  Co. 

seeks  voluntary  acquisition  of  control  of  licensee 
corporation  by  Les  Biederman.  Edward  Bieder- 
man  transfers  225  shares  of  stock  as  a  gift,  35 
shares  to  corporation  and  190  shares  to  Les 
Biederman.  Les  Biederman  will  now  own  50.77% 
interest.    Filed  June  23. 

WPME  Punxsutawney,  Pa.— Sheridan  W.  Pruett, 
Andrew  G.  MacCombee  and  Charles  M.  Erhard 
Jr.  d/b  as  Punxsutawney  Bcstg.  Co.  seek  volun- 
tary assignment  of  license  to  Punxsutawney 
Bcstg.  Co.  No  consideration  involved  as  princi- 
pals remain  the  same.  Joseph  A.  Pelletier  ob- 
tains 3%  interest  in  payment  of  consulting  en- 
gineering services.  Filed  June  24. 

WIAC  Santurce,  P.  R. — Radio  Station  WIBS 
Inc.  seeks  voluntary  relinquishment  of  control 
by  Jose  E.  del  Valle  through  sale  of  12y2%  in- 
terest for  $15,000  to  WIAC  chief  engineer  Tomaz 
Muniz  who  will  now  own  25%  interest.  Filed 
June  22. 

WBEU  Beaufort,  S.  C— Louis  M.  Neale  Jr.  and 
John  M.  Trask  d/b  as  Beaufort  Bcstg.  Co.  seek 
assignment  of  license  to  Beaufort  Bcstg.  Co.  for 
$20,900.  John  M.  and  Flora  G.  Trask  will  now 
be  sole  owners.    Filed  June  24. 

WTTN  Watertown,  Wis.— Watertown  Radio  Die. 

seeks  transfer  of  control  to  Carl  V.  and  Marcella 
E.  Kolata  through  sale  of  40  shares  of  stock  for 
$10,250.  Mr.  &  Mrs.  Kolata  will  now  be  sole 
owners.    Filed  June  24. 


Hearing  Cases  .  .  . 

OTHER  ACTIONS 

Denver,   Colo.— Vhf   ch.   7   protest.     FCC  by 

memorandum  opinion  and  order,  denied  an  April 
27  petition  by  Denver  Television  Co.,  loser  in 
comparative  hearing  for  ch.  7,  requesting  re- 
instatement of  its  application,  revocation  of 
KLZ-TV  CP  and  grant  of  Denver  Television  Co. 
application,  and  withholding  of  action  on  KLZ 
transfer  meanwhile.    Action  June  25. 

Orlando,  Fla. — FCC  designated  for  hearing  on 
July  23  applications  of  WORZ,  WHOO  and  Mid- 
Florida  Tv  Co.  for  new  tv  station  on  vhf  ch.  9. 
Action  June  24. 

Beaufort,  N.  C. — Richard  Ray  Cummins.  FCC 
designated  for  hearing  bid  for  new  am  station 
on  1400  kc,  250  w  unlimited  and  made  WGTN 
Georgetown,  S.  C,  and  WLSE  Wallace,  N.  C, 
parties  to  proceeding.    Action  June  30. 


Levittown,  Pa. — Levitt-Fairless  Hills  Bcstrs. 
FCC  designated  for  hearing  application  for  new 
am  station  on  1490  kc,  250  w  unlimited  with  ap- 
plications of  Mercer  Bcstg.  Co.,  Trenton,  N.  J.; 
Delaware  Valley  Bcstg.  Corp.,  Morrisville,  Pa.r 
and  O'Keefe,  Dash  &  Waterbury,  Levittown- 
Fairless  Hills,  Pa.,  all  requesting  same  facilities; 
made  WDAS  Philadelphia,  WLDB  Atlantic  City 
and  Greenwich  Bcstg.  Co.,  Greenwich,  Conn., 
parties  to  proceeding.    Action  June  30. 

Toledo,  Ohio — FCC  designated  for  hearing  on 
July  23  the  applications  of  WTOL,  WTOD,  To- 
ledo Blade  Co.,  Citizens  Bcstg.  Co.,  Maumee 
Valley  Bcstg.  Co.,  Great  Lakes  Bcstg.  Co.  and 
Anthony  Wayne  Tv  Corp.  for  new  tv  station  on 
vhf  ch.  11.    Action  June  24. 

Proposed  Rules  on  Political  Broadcast  Charges 

—The  Commission  proposed  rule  making  to  in- 
corporate in  its  am,  fm  and  tv  broadcast  rules 
a  1952  amendment  to  the  Communications  Act 
which  stipulates  that  the  charges  made  by  any 
broadcast  station  for  broadcasts  by  a  legally 
qualified  candidate  for  public  office  shall  not 
exceed  the  charges  made  for  comparable  use  of 
the  station  for  other  purposes.  Comments  will 
be  received  on  or  before  July  26.    Action  June  24. 

Anderson,  S.  C— FCC,  by  memorandum  opinion 
and  order,  denied  protest  of  June  1  by  William 
E.  Hall,  permittee  of  Tv  station  WAIM-TV,  ch. 
40,  Anderson,  S.  C,  directed  against  Commission 
action  of  April  30  in  granting  without  hearing 
application  of  Spartan  Radiocasting  Co.  (WSPA- 
TV)  for  mod.  of  CP  (BMPCT-2042)  to  locate  its 
tv  transmitter  on  Paris  Mountain,  etc.  Comrs. 
Hennock  and  Bartley  dissented.    Action  June  30. 

Tv   Allocation— Uhf   ch.    79  to    Toledo,  Ohio 

On  petition  filed  May  20,  1954,  by  Woodward 
Bcstg.  Co.,  Detroit,  Mich.,  the  Commission  in- 
vites comments  on  or  before  July  19  to  rule 
making  proposal  to  assign  tv  ch.  79  to  Toledo, 
Ohio.    Action  June  24. 

Tv  Assignments— On  petition  by  KTRB  Bcstg. 
Co.,  Modesto.  Calif.,  filed  June  2,  the  Commission 
invites  comments  on  or  before  July  19  to  tv  rule 
making  proposal  to  assign  ch.  70  in  lieu  of  ch.  15 
to  Port  Chicago,  Calif.,  and  ch.  35  in  place  of 
ch.  28  to  Salinas-Monterey,  Calif.  Action  June  24. 


Hearing  Calendar 


July  6 

Indianapolis,  Ind.— Vhf  ch.  13,  further  hearing 
conference  before  Examiner  Millard  F  French — ■ 
WIRE,  WIBC  Inc.,  Mid-West  Tv  Corp.  and 
Crosley  Bcstg.  Corp. 

Central  City,  Ky.-New  am,  1380  kc,  further 
hearing  conference  before  Examiner  Hugh  B. 
Hutchinson — L.  L.  Stone,  A.  E.  Stone  and  R.  G. 
Utley  d/b  as  Central  City-Greenville  Bcstg.  Co., 
Muhlenberg  Bcstg.  Co. 

Buffalo,  N.  Y. — Vhf  ch.  7,  further  hearing  con- 
ference before  Examiner  H.  Gifford  Irion — Great 
Lakes  Tv  Inc.,  Greater  Erie  Bcstg.  Co.,  WKBW. 

Odessa,  Tex.— Vhf  ch.  7,  further  hearing  before 
Examiner  John  B.  Poindexter — Odessa  Tv  Co. 
(a  joint  venture)  and  Clarence  E.  Wilson  and 
Philip  D.  Jackson  d/b  as  Odessa  Tv  Co. 

July  7 

Jacksonville,  Fla. — Vhf  ch.  12,  further  hearing 
before  Examiner  Charles  H.  Frederick— WJAX, 
WPDQ  and  Fla.-Ga.  Tv  Co. 

July  8 

Charlotte,  N.  C— Vhf  ch.  9,  further  hearing 
before  Examiner  H.  Gifford  Irion — WSOC,  Pied- 
mont Electronics  &  Fixture  Corp.  and  Carolinas' 
Tv  Corp. 

July  9 

Oakland,  Calif.— Vhf  ch.  2,  before  Examiner 
Thomas  H.  Donahue — KROW,  Television  East 
Bay,  Channel  Two  Inc.,  San  Francisco-Oakland 
Tv  Inc. 

Wichita  Falls,  Tex.,  Lawton,  Okla. — New  am, 
1050  kc,  further  hearing  before  Examiner  Thomas 
H.  Donahue — White  Radio  Co. 


Rule-Making  Petitions  .  .  . 

6-17-54 — Jackson  Bcstg.  &  Television  Corp., 
Jackson,  Mich. — Petition  for  Amendment  of  Sec. 
3.607,  3.611,  and  3.606  of  the  Commission's  Rules 
and  Regulations  (Sec.  3.607,  3.611  and  3.606  ch.  10). 

6-22-54 — Trinity  Bcstg.  Corp.,  El  Paso,  Tex. — 

Petition  for  Amendment  of  Sec.  3.606  Table  of 
Assignments,  Rules  Governing  Television  Sta- 
tions (3.606  ch.  13). 


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2279  AL1ESANDRO  STREET 
LOS  ANGELES  39,  CALIFORNIA 
TELEPHONE:  NOrmondy  2-2161 


Broadcasting   •  Telecasting 


July  5,  1954    •    Page  87 


FOR  THE  RECORD 


6-22-54 — Daytime  Bcstrs.  Asso.  Inc.,  Mattoon, 
111. — Response  of  Radio  Service  Corp.  of  Utah, 
licensee  of  KSL,  Salt  Lake  City,  Utah,  to  Petition 
for  Amendment  of  Part  3  of  the  Rules  and  Regu- 
lations Concerning  Daytime  Operation  filed  by 
Daytime  Broadcasters  Operation  (Part  3). 

6-23-54 — Radio  Americas  Corp.,  Mayaguez,  P.  R. 
—Petition  for  Amendment  of  Sec.  3.606  Table  of 
Assignments  for  Television  Stations,  San  Juan, 
P.  R.  (chs.  11  and  6)  (Sec.  3.606). 


Routine  Roundup 


June  17  Decisions 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Fanney  N.  Litvin 

WOL  Washington,  D.  C,  Peoples  Bcstg.  Corp.— 
Granted  petition  for  leave  to  amend  its  applica- 
tion (Docket  9967;  BR-1130),  to  show  substitu- 
tion of  Washington  Bcstg.  Corp.  as  the  applicant 
(action  of  6/21). 

Little  Rock,  Ark.,  Arkansas  Tv  Co.;  No.  Little 
Rock,  Ark.,  Arkansas  Telecasters  Inc.— By  Mem- 
orandum Opinion  and  Order,  denied  petition  of 
Arkansas  Tv  Co.,  to  enlarge  the  issues  in  pro- 
ceeding re  ch.  11  (Dockets  10610-11),  so  as  to  in- 
clude a  determination  of  whether  the  available 
funds  of  Ark.  Telecasters  will  give  reasonable 
assurance  that  the  proposal  set  forth  in  its  appli- 
cation will  be  effectuated  (Action  of  6/18). 
By  Hearing  Examiner  John  B.  Poindexter 

Huntington,  W.  Va.,  Greater  Huntington  Radio 
Corp.,  Huntington  Bcstg.  Corp.— Postponed  from 
June  28  to  July  12  the  hearing  in  re  ch.  13  (Dock- 
ets 10863,  10865)  (Action  of  6/14).  Also  granted 
petion  of  Greater  Huntington  for  leave  to  amend 
its  application  to  show  certain  changes  in  officers 
and  directors  (Action  of  6/21). 

By  Hearing  Examiner  Elizabeth  C.  Smith 

Portland,  Ore.,  Westinghouse  Radio  Stations 
Inc.,  Portland  Tv  Inc.,  No.  Pacific  Tv  Inc.,  Cas- 
cade Tv  Co.— Denied  request  of  Portland  Tv  and 
No.  Pacific  for  supplemental  findings  in  re  pro- 
ceeding for  ch.  8  (Dockets  9136  et  al).  Also  de- 
nied motion  bv  Westinghouse  to  strike  "rebuttal" 
of  North  Pacific  filed  Oct.  29;  and  denied  petition 
of  North  Pacific  to  reopen  the  record  in  this 
proceeding. 

By  Hearing  Examiner  Claire  W.  Hardy 

WCBI,  Columbus,  Miss.,  Columbus  Bcstg.  Co.— 
Granted  petition  for  leave  to  amend  its  am  ap- 
plication (Docket  10882;  BP-8977),  so  as  to  re- 
design its  daytime  directional  pattern. 

By  Hearing  Examiner  Hugh  B.  Hutchison 

Central  City,  Ky.,  Central  City-Greenville 
Bcstg.  Co.,  Muhlenberg  Bcstg.  Co. — On  petition  of 
Central  City-Greenville,  cancelled  oral  argu- 
ment scheduled  for  June  21,  and  continued  hear- 
ing to  July  2;  further  ordered  that  the  hearing 
on  that  date  will  commence  with  a  conference 
between  Hearing  Examiner  and  representatives 
of  all  parties  to  the  proceeding,  and  the  taking 
of  testimony  will  commence  July  6  (Dockets 
10849,  11028)  re  am  applications. 

By  Hearing  Examiner  Charles  J.  Frederick 

Pittsburgh,  Pa.,  Westinghouse  Bcstg.  Co., 
WWSW  Inc.,  Pittsburgh  Radio  Supply  House  Inc. 

— Scheduled  August  2,  as  the  date  for  taking  oral 
testimony  in  proceeding  re  ch.  11  (Dockets  8694 
et  al). 

June  24  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 
KDBC  Mansfield,  La.,  De  Soto  Bcstg.  Corp. — 
License  to  cover  CP  (BP-8913)  as  mod.,  which 
authorized  new  standard  broadcast  station  (BL- 
5342). 


KMRC  Morgan  City,  La.,  Tri-City  Bcstg.  Inc.— 

License  to  cover  CP  (BP-8677)  as  mod.,  which 
authorized  new  standard  broadcast  station  (BL- 
5340). 

WLAS  Jacksonville,  N.  C,  Seaboard  Bcstg. 
Corp.— License  to  cover  CP  (BP-8893)  as  mod., 
which  authorized  new  standard  broadcast  sta- 
tion (BL-5345). 

WDIA  Memphis,  Tenn.,  Bluff  City  Bcstg.  Co. — 
License  to  cover  CP  (BP-8343)  as  mod.,  which 
authorized  change  frequency;  power,  hours  of 
operation,  transmitter  location;  type  transmitter 
and  installation  of  directional  antenna  for  day 
and  night  use  (DA-2)  (BL-5341). 

WJPG  Green  Bay,  Wis.,  Green  Bay  Newspaper 
Co., — License  to  cover  construction  permit  (BP- 
8949)  as  mod.  which  authorized  increase  in  day- 
time power,  installation  of  new  transmitter  and 
make  changes  in  daytime  DA  (BL-5339). 

Remote  Control 

KSFA  Fort  Smith,  Ark.,  Southwestern  Radio 
and  Television  Co.— (BRC-426). 

WGNR  New  Rochelle,  N.  Y.,  Radio  New  Ro- 
chelle  Inc.— (BR-2577  resubmitted..) 

WICK  Scranton,  Pa.,  Scranton  Radio  Corp.— 
(BR-2944.) 

Modification  of  CP 

WTAO-TV  Cambridge,  Mass.,  Middlesex  Bcstg. 
Corp.— Mod.  of  CP  (BPCT-1485)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  1-5-55  (BMPCT-2207). 

Modification  of  License 

WKNY  Kingston,  N.  Y.,  J.  K.  C.  Bcstg.  Corp.— 
Mod.  of  license  to  change  name  from  J.  K.  C. 
Bcstg.  Corp.  to  Kingston  Bcstg.  Corp.  (BML- 
1588). 

Applications  Returned 

WSSO  Starkville,  Miss.,  Grady  Imes,  Miss  Ruth 
Hartness,  Executrix  of  the  Estate  of  James  P. 
Hartness,  deceased,  C.  C.  Hollinshead  and  Joe 
Phillips,  a  Partnership  d/b  as  The  Starkville 
Bcstg.  Co. — Voluntary  assignment  of  license  to 
Joe  Phillips,  Grady  Imes,  C.  C.  Hollinshead  and 
Mrs.  Harriet  K.  Harness,  d/b  as  The  Starkville 
Bcstg.  Co.  (application  incomplete). 

KBOY  Medford,  Ore.,  Clarence  E.  Wilson  and 
P.  D.  Jackson  d/b  as  Medford  Bcstg.  Co. — Volun- 
tary assignment  of  license  to  Clarence  E.  Wilson, 
P.  D.  Jackson  and  William  H.  Hansen,  d/b  as 
Medford  Bcstg.  Co.  (filed  on  wrong  form). 

License  for  CP 

KRON-FM  San  Francisco,  Calif.,  The  Chronicle 
Pub.  Co. — License  to  cover  CP  (BPH-869)  as  mod. 
which  authorized  new  fm  station  (BLH-975). 

WSEI  (FM)  Effingham,  111.,  Illinois  Bcstg  Co.— 
License  to  cover  CP  (BPH-1925)  which  author- 
ized new  fm  station  (BLH-976). 

WSJS-FM  Winston-Salem,  N.  C,  Piedmont 
Pub.  Co.— License  to  cover  CP  (BPH-1914)  which 
authorized  new  fm  station  (BLH-973). 

WRHI-FM  Rock  Hill,  S.  C,  James  S.  Beaty,  et 
al  d/b  as  York  County  Bcstg.  Co. — License  to 
cover  CP  (BPH-1864)  which  authorized  new  fm 
station  (BLH-974). 

Modification  of  CP 
WHBT-FM  Harriman,  Tenn.,  Harriman  Bcstg. 
Co.— Mod.  of  CP  (BPH-1859)  which  authorized 
new  fm  station  for  extension  of  completion  date 
(BMPH-4924). 

Remote  Control 
WRVC  (FM)  Norfolk,  Va.,  Larus  &  Brother  Co. 

— (BRCH-93.) 

Renewal  of  License 

KCSM  (FM)  San  Mateo,  Calif.,  San  Mateo  Jun- 
ior College  District— (BRED-116.) 

WBJC  (FM)  Baltimore,  Md.,  Baltimore  Junior 
College— (BRED-75.) 

WMMI  (FM)  Meridian,  Miss.,  Meridian  Munici- 
pal Jr.  College— (BRED-72.) 

Modification  of  CP 
WTBO-TV  Cumberland,  Md.,  Maryland  Radio 
Corp.— Mod.  of  CP  (BPCT-1146)  which  authorized 


ALLEN  KANDER 

CNjtqotialor 

FDR    THE    PURCHASE   AND  SALE 
□  F    RADID    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia  Savings   Bank  Bldg.    •    Atlanta  3,  Ga., 

LAmar  2036 


new  tv  station  for  extension  of  completion  date 
to  2-1-55  (BMPCT-2218). 

KMBC-TV  Kansas  City,  Mo.,  WHB  Bcstg.  Co.— 
Mod.  of  CP  (BPCT-292)  as  mod.,  which  author- 
ized new  tv  station  to  change  corporate  name 
to  KMBC  Bcstg.  Co.  (BMPCT-2220). 

KGGM-TV  Albuquerque.  N.  M.,  New  Mexico 
Bcstg.  Co.— Mod.  of  CP  (BPCT-1393)  as  mod., 
which  authorized  new  tv  stations  for  extension 
of  completion  date  10-6-54.  (BMPCT-2217). 

WVEC-TV  Hampton,  Va.,  Peninsula  Bcstg, 
Corp.— Mod.  of  CP  (BPCT-1475)  as  mod.,  which 
authorized  new  tv  station  for  extension,  of  com- 
pletion date  to  12-4-54  (BMPCT-2216). 


June  25  Decisions 

ACTIONS  ON  MOTIONS 
By  Commissioner  Robert  E.  Lee 

KLIF  Dallas,  Tex.,  Trinity  Bcstg.  Corp. — Grant- 
ed petition  for  extension  of  time  to  July  12 
within  which  to  file  its  reply  to  the  petition  of 
Southland  Industries  Inc.,  for  leave  to  intervene 
in  proceeding  re  Dockets  11024  et  al. 

Point  Pleasant,  W.  Va.,  Hi  Kinco  Bcstrs.;  Spen- 
cer, W.  Va.,  Ohio  Valley  on  the  Air  Inc. — Denied 
petition  of  Ohio  Valley  for  leave  to  amend  its 
am  application  (Docket  11023),  for  the  purpose 
of  submitting  additional  material  in  support  of 
said  application. 

Shreveport,  La.,  Southland  Tv  Co.,  Radio  Sta- 
tion KRMD,  Shreveport  Tv  Co. — Granted  in  part 
petition  of  Southland  Tv  for  extension  of  time 
in  which  to  file  exceptions  to  initial  decision  in 
re  ch.  12  (Dockets  10522  et  al),  and  the  time  was 
extended  to  and  including  July  8. 

Memphis,  Tenn.,  WREC  Bcstg.  Service,  WMPS 
Inc. — Granted  petition  of  WMPS  Inc.  for  extension 
of  time  to  and  including  June  25  within  which 
an  appeal  may  be  filed  to  Examiner's  ruling  made 
on  June  15,  with  respect  to  acceptance  of  certain 
depositions  and  exhibits  in  proceeding  re  ch.  3 
(Dockets  10761-62). 

By  Hearing  Examiner  Harold  L.  Schilz 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  from  June  18  to  June  23 
within  which  to  submit  proposed  findings  in  re 
applications  of  Radio  Associates  Inc.  and  WLOX 
for  ch.  13  in  Biloxi,  Miss.  (Dockets  10844-45). 

By  Hearing  Examiner  Isadore  A.  Honig 

Omaha,  Neb.,  KFAB  Bcstg  Co.,  Herald  Corp.— 

The  Examiner,  on  his  own  motion,  ordered  that 
the  further  hearing  conference  in  proceeding  re 
ch.  7,  previously  scheduled  for  June  24,  be  ad- 
journed until  some  date  thereafter  to  be  desig- 
nated (Dockets  9009,  10909). 

By  Hearing  Examiner  Elizabeth  C.  Smith 

WCUE  Akron,  Ohio,  Akron  Bcstg.  Corp. — 
Granted  petition  for  leave  to  amend  its  applica- 
tion (Docket  10851;  BP-8478),  to  submit  a  revised 
program  schedule. 

By  Hearing  Examiner  H.  Gifford  Irion 

WJET  Erie,  Pa.,  The  Jet  Bcstg.  Co.— Granted 
petition  to  reopen  the  record  in  proceeding  re 
Docket  10732,  for  admission  of  supplemental  en- 
gineering data,  and  thereupon  closed  the  record; 
and  extended  the  final  date  for  the  submission 
of  proposed  findings  in  this  proceeding  from 
June  28  to  July  6,  and  the  date  for  submission 
of  conclusions  and  objections  to  such  findings 
is  extended  from  July  8  to  July  15  (Action  taken 
6/23). 

On  request  of  applicants,  continued  from 
June  29  to  July  6,  the  hearing  conference  Sched- 
uled in  proceeding  re  applications  of  Great  Lakes 
Tv  Inc.,  et  al  for  ch.  7  in  Buffalo,  N.  Y.  (Dockets 
10968  et  al)   (Action  taken  6/22). 

By  Hearing  Examiner  William  G.  Butts 

Binghamton,  N.  Y.,  Southern  Tier  Radio  Serv- 
ice Inc.;  Endicott,  N.  Y.,  Ottaway  Stations  Inc. — 

On  request  of  Ottaway  Stations,  extended  to 
and  including  June  28  the  time  for  filing  replies 
to  proposed  findings  in  proceeding  re  ch.  40 
(Dockets  10681-82)  (Action  taken  6/24.) 

Detroit,  Mich.,  Booth  Radio  &  Tv  Stations 
Inc.,  Woodward  Bcstg  Co. — Ordered  that  the  par- 
ties in  proceeding  re  ch.  50  (Dockets  10660-61), 
shall  submit  copies  of  their  direct  cases  to 
each  other  and  to  the  Chief  Broadcast  Bureau 
and  to  examiner  at  a  time  to  be  scheduled  by 
future  order  and  introduce  into  evidence  their 
direct  cases  at  a  further  hearing  to  be  scheduled 
by  future  order  (Action  taken  6/23). 

(Continued  on  page  92) 


HERBERT  STEWART 

TELEVISION  CONSULTANT 
Experienced  In  All  Phases 

•  Applications 

•  New  Stations 

•  Established  TV  Stations 
P.  O.  Box  2440  Phone  26262 

Miami,  Florida 


Page  83    •    July  5,  1954 


Broadcasting   •  Telecasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY 

cecutive  Offices 

1735  De  Sales  St.,  N.  W. 
ffiees  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
"ashington,  D.  C.         ADams  4-2414 
Member  AFCCE  * 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  BIdg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 


—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE  * 


GEORGE  C.  DAVIS 

501-514  Munsey  BIdg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  * 


ommercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
JTERNATIONAL  BLDG.       Dl.  7-1319 
WASHINGTON,  D.  C. 
O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  * 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
MUNSEY  BLDG.  REPUBLIC  7-2347 

WASHINGTON  4,  D.  C. 

Member  AFCCE* 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  BIdg.      National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 


Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8213 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


FRANK  H.  MclNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  * 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  BIdg. 

Washington  5,  D.  C.  REpubtie  7-3984 

Member  AFCCE  * 


WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Dallas,  Texas 

1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCE  * 


PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 


KEAR  &  KENNEDY 

302  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 


LYNNE  C.  SMEBY 

"Registered  Professional  Engineer" 

11  1  G  St.,  N.  W.  EX  3-8073 

WASHINGTON  5,  D.  C. 


ROBERT  L.  HAMMETT 

CONSULTING  RADIO  ENGINEER 
!30  BANKERS  INVESTMENT  BLDG. 
SAN  FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 


OWELL  R.  WRIGHT 

Aeronautical  Consultant 

ormerly    Department   of  Commerce — C.A.A. 
«nber  Washington  Airspace  Subcommittee) 
Offers  a  specialized  consulting  service 
to  the  Radio  and  Tslevision  Industry 
on  aeronautical  problems  created  by 
tower  construction. 

F.  D.  No.  2.  BOX  29,  HERNDON,  Va. 
■uburban  Washington,  D.  C.)  Tel.:  II4-M 


A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 


GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Television- 
Electronlcs-Communicatlons 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C 
Executive  3-1  ISO — Executive  S-SSS1 
(Nighta-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 


JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.  Hiland  7010 

KANSAS  CITY,  MISSOURI 


QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 


GUY  C.  HUTCHESON 

P.  O.  Box  32  AR.  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  BIdg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 


IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 
contact 

Broadcasting  •  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 





ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE* 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  * 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 


SERVICE  DIRECTORY 


lustom-Built  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 


TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 


Broadcasting   •  Telecasting 


July  5,  1954   •    Page  89 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.  Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20<t  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 
$2.00  minimum. 

All  other  classifications  300  per  word — $U.OO  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Manager.  Ability  and  experience  in  sajes  main 
requisites,  programming  desirable.  Prefer  family 
man  desiring  to  settle.  High  calibre  person. 
Civic  minded.  Educated.  Worker.  Eventual 
part  ownership  possible.  Midwest.  Daytimer. 
Submit  ability  and  character  references,  salary 
needed,  resume,  photo.    Box  862D,  B'T. 


Manager.  5  kw  near  Chicago.  Great  opportunity 
for  right  man.  Strong  on  sales,  economy  minded. 
Box  885D,  B-T. 


Manager  wanted  for  daytime  station  in  one  of 
ten  largest  metropolitan  markets.  Must  have 
previous  sales  manager  experience.  Fine  chance 
for  advancement.    Box  896D,  B«T. 


Salesmen 


A  central  Pennsylvania  radio  station  with  tv  op- 
eration soon  to  begin,  needs  an  aggressive,  hard- 
hitting salesman  who  can  become  part  of  an  or- 
ganization that  has  plenty  of  broadcasting  know- 
how.  The  man  we  want  has  the  ability  to  handle 
top  local  accounts,  develop  "package  sales"  and 
give  merchandising  assistance  to  clients.  Com- 
pensation is  commensurate  with  ability  to  pro- 
duce .  .  .  the  sky's  the  limit.  Excellent  list  of 
basic  accounts  ready  to  turn  over  to  the  right 
man.  Give  full  details  in  letter  with  photo.  Box 
814D,  B.T. 


Salesman.  First  class  ticket  desirable.  Midwest. 
Daytimer.  Good  market.  Looking  for  person 
interested  on  long  term  basis,  no  floaters.  Box 
863D,  B-T. 


Want  hard  worker.  Specify  salary  or  percentage 
required.    Midwest.    Box  876D,  B-T. 


Immediate  need.  Aggressive  salesman  in  market 
of  more  than  300,000.  Midwestern  city.  Excel- 
lent drawing  account  and  15%  commission.  In- 
come limited  only  by  sales  ability.  Second  year 
income  should  be  in  five  figures.  Must  be  of 
temperate  habits.  Prefer  family  man.  Box  894D, 
B'T. 


Experienced  radio  salesman  wanted.  Prefer  Fred 
Palmer  graduate.  Established  1,000  watt  south- 
west Mutual  station,  friendly  town  of  8,500.-  Per- 
manent position.  Send  complete  account  of  sales 
background,  references  and  salary  expected. 
Contact  Dave  Button,  Manager,  KSVP,  Artesia, 
N.  M. 


WFAR,  Farrell,  Pa.,  target  date  mid-August,  has 
commercial  manager  opening. 


Top  salesman  wanted.  Salary-commission,  grow- 
ing area.  Great  opportunity  upward  for  the 
right  man.    WHFB,  Benton  Harbor,  Michigan. 


Salesman  at  once,  man  or  woman.  25%  commis- 
sion, 5000  watt,  day  and  night.  WKNK,  Muske- 
gon, Michigan. 


Salesman  wanted:  Wonderful  opportunity  for 
right  man.  Chance  for  advancement  to  commer- 
cial manager.  Top  draw  against  commission.  Do 
not  apply  unless  you  have  good  personal  and 
sales  record.   WTJH,  East  Point,  Georgia. 


Announcers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 


Girl  DJ  needed  at  once.  Must  be  good,  have 
office  experience.  Send  tape,  other  facts,  Box 
853D,  B'T. 


KOA-Radio  wants  top  RFD  to  ride  herd  on  sta- 
tion's extensive  farm  service  programming.  West 
or  midwest  agriculture  background  necessary. 
All  replies  confidential.  Contact  Jim  Atkins, 
KOA,  Denver.  

WFAR,  Farrell,  Pa.,  target  date  mid-August,  has 
opening  for  announcer.  

Combination  announcer-first  class  engineer 
wanted  for  one  kw  independent  station.  Send 
disc  or  tape  and  picture  to  WFPM,  Fort  Valley, 

Georgia. 


Help  Wanted— (Cont'd) 


Combo  with  first  class  ticket.  No  maintenance; 
strong  DJ,  news.  Salary  commensurate  with 
experience.  Full-time  kw  indie.  Send  back- 
ground, tape,  photo  to  General  Manager,  WITY, 
Danville,  Illinois. 


Combination  man  .  .  .  announcer  and  play-by- 
play sports  for  football  and  basketball.  No  sum- 
mer play-by-play.  Must  be  good  announcer,  good 
salary,  excellent  working  conditions.  Audition 
tape  and  interview  necessary.  Apply  WJBC, 
Bloomington,  Illinois. 


Announcer  wanted  immediately.  Wide  awake 
morning  man  to  do  hillbilly  record  show.  Must  be 
able  to  do  commercials  that  sell.  Excellent  pay 
and  working  conditions.  WTJH,  East  Point, 
Georgia. 


Technical 


Engineers  and  operators  for  tv  and  am  station 
located  in  large  midwest  city.  Please  supply  edu- 
cation, experience  and  snapshot.  Reply  Box 
789D,  B.T. 


Chief  engineer  interested  in  good  place  to  work. 
Must  do  some  general  announcing.  250  watt 
midwest  Mutual  willing  to  pay  good  salary  for 
good,  experienced  man.    Box  831D,  B.T. 


Engineer-announcer.  Established  station  in  mid- 
south  community  wants  stable,  capable  1st  class 
engineer  who  can  do  some  announcing.  Must 
have  good  references.  Apply  to  Bill  Hart, 
KBTM,  Jonesboro,  Arkansas. 


Chief  engineer-announcer — proficient  at  both,  1 
kw  full-time  independent.  Salary  open.  Wire 
collect.  Program  Director,  KGBC,  Galveston, 
Texas. 


Chief  engineer  looking  for  permanent  position 
with  ambition  to  advance  himself  and  station. 
Position  is  engineering  board,  air  work  and  main- 
tenance. Station  is  top  equipment  southwest 
1,000  watts  Mutual.  Good  staff,  friendly  town. 
Top  salary  for  honest,  efficient,  cooperative  fam- 
ily man  with  car,  who  has  good  voice.  Prefer 
at  least  three  years  experience  as  chief.  If  you 
are  non-alcoholic,  not  a  hop  head  and  a  level 
headed  genius,  contact  Dave  Button,  Manager, 
KSVP,  Artesia,  New  Mexico. 


First  phone  operator  for  network  station.  Con- 
tact WSYB,  Rutland,  Vermont. 


Production-Programming,  Others 


Local  newsman:  Station  which  recognizes  local 
news  as  most  valuable  asset,  seeks  newsman  who 
feels  same  way.  Must  have  solid  reporting  back- 
ground and  good  voice.  Good  opportunity  at 
financially  sound  independent.    Box  726D,  B«T. 


Need  program  director-announcer.  Some  sales. 
Illinois.    Box  877D,  B-T. 


Experienced  tv  film  salesman,  film  editors,  script 
writers,  cameramen,  directors,  send  resume  to 
William  A.  Riddle,  Television  Broadcasting  Serv- 
ice Inc.,  91  Central  Park  West,  New  York  23,  N.  Y. 


Television 


Help  Wanted 


Salesmen 


A  leading  vhf  network-affiliated  station  in  one 
of  the  south's  major  markets  has  an  immediate 
opening  for  an  experienced  television  salesman. 
Southern  background  preferred.  Good  salary  and 
incentive  bonus  plan.  Write  full  details  first 
letter.  All  replies  held  in  strictest  confidence. 
Box  893D,  B-T. 


Help  Wanted— (Cont'd) 


Topnotch  TV  salesman  for  topnotch  TV  station 
in  rich  market.  WFMY-TV,  Greensboro,  N.  C, 
wants  to  hire  a  man  of  high  caliber,  excellent 
sales  record,  good  character,  keen  judgment  and 
pleasant  personality  to  represent  station  as  ac- 
count executive.  TV  experience  not  necessary, 
but  radio,  a  must.  Will  pay  substantial  base 
salary  plus  good  commission.  Send  detailed  in- 
formation about  background  and  small  photo. 
WFMY-TV  operation  and  Greensboro  market 
will  pleasantly  surprise  you.  Position  available 
immediately. 


Announcer 


Wanted:  WUSN-TV,  channel  2,  Charleston,  S.  C, 
is  accepting  applications,  and  will  need  the  fol- 
lowing personnel  in  early  September;  experi- 
enced male  and  female  personalities,  capable  of 
diversified  operational  activities;  film  men;  cam- 
eramen; engineers.  Submit  experience  and  sal- 
ary requirements. 


Announcer,  experienced  for  vhf.  Send  resume, 
photo,  tape  and  references.  Also  engineer  for 
vhf.  Send  resume  and  references.  Box  139 
Albany,  Georgia. 


Production-Programming,  Others 


Artists  for  midwestern  metropolitan  tv  station. 
Send  details  and  minimum  financial  require- 
ments.   Box  898D,  B-T. 


Situations  Wanted 


Managerial 


I  sincerely  believe,  you'll  not  find  a  more  capable 
experienced,  industrious,  well-recommended,  ma- 
ture radio  man  for  your  operation.  Be  it  sales, 
programming,  administration.  For  particulars. 
Box  856D,  B«T. 


Salesmen 


Salesman:  Extensive  all  'round  radio  background. 
Can  sell,  announce,  program,  write  copy,  handle 
personnel.  Stable  and  dependable.  Box  871D, 
B»T. 


Announcers 


Sportscaster,  7  years  experience,  outstanding 
play-by-play  football,  basketball,  baseball.  Ex- 
cellent voice,  reliable,  accurate.  Desire  college 
or  pro  games.   Box  723D,  B«T. 


Sports-sales.  Sports  announcer  and  salesman, 
now  employed,  available  September  first.  Box 
770D,  B-T. 


Several  months  experience.  Strong  news,  DJ, 
easy  style.    Draft  exempt.    Box  781D,  B.T. 


Newsman:  6V2  years  radio.  Authoritative,  com- 
mercial delivery.  Young,  single.  Interested 
major  market — 5  kw  up.    Box  841D,  B«T. 


If  you  desire  announcer  with  superb  voice,  drop 
me  a  line.   Box  845D.  B'T. 


Radio  announcer,  many  years  experience.  Year 
and  half  tv.  Forty  years  old.  Full  particulars  on 
inquiry.    Box  849D,  B>T. 


Outstanding  play-by-play  man  now  employed  as 
sports  director,  midwest  am  and  tv  in  medium 
market,  ready  for  bigger  things.  Available  Au- 
gust 1st.  Interested  in  West  Coast  metropolitan 
area  with  tv.  Complete  brochure,  top  references, 
tape  and  film.    Box  851D,  B-T. 


Two  combo  men,  first  phone,  desire  jobs  immedi- 
ately. Prefer  coasts  of  California,  Texas,  Florida 
or  overseas.    Box  854D,  B-T. 


Announcer.  Four  years  experience  network,  in- 
dependent stations.  College  graduate.  Finest 
recommendations.     Box  857D,  B'T. 


Graduate  radio  school-staff -news-sports.  Single. 
Desires  opportunity  anywhere  in  U.  S.,  good  ap- 
pearance. Have  limited  experience.  Tape,  pic- 
ture on  request.   Box  859D,  B'T. 


Opportunity  knocks!  Chance  to  engage  young 
announcer,  BA  degree,  single,  vet,  mature  voice. 
Versatile  from  sports  to  classical  music  and  oper- 
ate board.  Particularly  strong  popular  DJ,  clas- 
sical, newscasting  and  editing.  SRT  graduate, 
approx.  2  years  experience,  plus  1  year  AFRS. 
Box  860D,  B-T. 


News  editor.  Anywhere  East,  Maine  to  Florida. 
Resume.    References.    Tape.    Box  878D,  B«T. 


Situations  Wanted  (Cont'd) 


Situations  Wanted  (Cont'd) 


Production-Programming,  Others 


Announcer— DJ— 13  years  experience,  news,  mu- 
sic play-by-play  sports.  Now  program  director, 
wishing  to  "change  to  larger  market  on  active  air 
work  Married  with  family.  Would  consider  good 
stable  position  with  opportunity  for  advance- 
ment. Box  880D,  B-T. 


Experienced  announcer,  seeking  security.  Pres- 
ently employed.  Box  883D,  B-T. 


Sportscaster— Experienced  all  types  play-by-play. 
Have  first  phone-combo  experience.  Want  to 
concentrate  on  sports  with  engineering  or  an- 
nouncing secondary.   Box  884D,  B«T. 


Announcer  staff— One  year  experience,  will  trav- 
el relocate.  Veteran,  tape,  resume.  Box  886D, 
B-T. 


Announcer — presently  employed — desires  change. 
2  years  all-around  experience.  Box  887D,  B«T. 


Announcer,  light  experience,  good  DJ.  news, 
sports,  board.  Disc,  tape.   Box  888D,  B«T. 


Experienced  all-around  announcer.  Good  all 
phases  operations.  Excellent  selling  voice.  Strong 
sports,  plav-by-play.  Desirous  city  approximate- 
ly 100  000  Tapes,  resume.  Furnished  proof  in 
pudding.  Box  889D,  B-T. 


Announcer,  light  experience,  commercial  voice, 
DJ,  news  sports,  board,  tape.  Box  890D,  B'T. 


Announcer,  vet,  DJ,  strong  news,  commercials, 
experienced,  travel.  Resume.  Tape.  Box  891D, 
B'T. 


Light  experience,  personality  DJ,  news,  control 
board,  strong  comm.  Will  sell.  Baritone,  neat 
appearance.  Just  try  me.  Personal  audition  with- 
in 300  miles  of  N.Y.C.  Box  892D,  B'T. 


Sports  commentator — and  that  only.  Age  35. 
Power-packed  analyst.  Wants  station  in  large 
city.  Box  895D,  B-T. 


Announcer,  morning  man.  Experienced  all  phases, 
2  years  program  director,  6  years  radio.  BA  de- 
gree. Married.  Prefer  am-tv  outlet  east  coast 
but  will  consider  all  replies.  Want  permanent 
position  with  promise  of  advancement  for  initia- 
tive. Presently  employed.  Call  N.Y.C.  Gedney 
4-1918.   Box  897D,  B'T. 


Newswriter,  2V2  years  newspaper,  3  months  ra- 
dio-tv  experience.  Veteran,  single.  Box  899D, 
B-T. 


Experienced,  versatile  announcer.  News,  smooth 
night  dee  jay.  Special  events.  Employed.  Ma- 
ture. Want  locate  reasonably  near  New  York 
City.   Box  900D,  B'T. 


Eight  years  in  radio-tv  as  staff  announcer  and 
accordionist.  Dee  jay,  news  and  continuity.  As 
accordionist — any  style  music.  Ambition.  Mar- 
ried, age  32.  Bob  Barry,  303  Belmont  Ct.,  Bur- 
lington, Iowa. 


Recent  graduate  of  announcers  school,  seeking 
employment.  Even  as  summer  replacement.  In- 
formation on  request.  Robert  Daniels,  Hoopes- 
ton,  Illinois. 


Veteran  radio  newsman  originally  from  midwest, 
last  nine  years  Florida.  News  and  sports  direc- 
tor, extensive  experience  as  stringer  for  major 
wire  services  and  Florida  dailies.  Age  36,  mar- 
ried, two  children.  Travel  anywhere  for  right 
opportunity.  Available  for  personal  interview. 
Bob  Delaney,  1921  Atapha  Nene,  Tallahassee, 
Fla.  Phone  2-8681. 


Announcer-newscaster-newswriter.  Disc  jockey, 
am  and  tv.  Excellent  voice.  Experience.  College 
BA,  MA.  Sales  background.  Single  top  refer- 
ences. Resume,  tape.  Larry  Durand,  WITY,  Dan- 
ville, Illinois.   Phone  1312. 


Female  personality,  presently  daily  commentator, 
slight  British  accent,  can  write,  office  experi- 
ence. Specialize  women's  DJ  show.  Ronnie 
Jennings,  18  Fayette  Street,  Concord,  New  Hamp- 
shire. 


Combo  man — three  years  most  phases  radio,  some 
tv.  Excellent  voice.  Desire  permanent  position. 
Self-starter.  Call  5-5967,  Dennis  O'Malley,  1824 
Ave.  M,  Galveston,  Texas. 


Negro-jive-spirituals,  little  experience,  tape, 
ticket,  references.  Buddy  Redd,  107  Princeton, 
Hempstead,  N.  Y. 


Announcers-writers,  thoroughly  trained  all  phases 
by  top  professionals.  Midwestern  Broadcasting 
School,  228  S.  Wabash  Ave.,  Chicago  4,  111. 
Wabash  2-0712. 


Top-flight  announcers,  copywriters,  engineers. 
Tapes  available.  Academy  of  Broadcast  Arts, 
10  East  40th  Street,  New  York  16.    MU  6-3714. 


Technical 


Assistant  chief  wants  job  as  chief.  10  years  ex- 
perience with  one  station.  Box  796,  B.T. 


Recording  engineer  wants  work  as  music  or  dub- 
bing mixer  with  major  recording  or  film  studio. 
Box  797D.  B.T. 


Experienced  1st  phone  engineer,  former  chief. 
Good  voice  with  news.  DJ  and  interview  experi- 
ence. Want  New  England  or  New  York  area 
location.  Family  and  community  man.  Require 
$120.  week.    Write  Box  852D,  B'T. 


Am-tv  engineer  desires  to  relocate.  6  years  ex- 
perience all  phases — emphasis  xmtrs.  Permanent 
jobs  preferred.   Box  867D,  B-T. 


Chief  engineer,  wide  experience  all  phases,  good 
voice  but  announcing  secondary.  Amateur  li- 
censee. Family.  Southwest  preferred.  Any  size 
station.  Employed.  Box  869D,  B'T. 


Engineering  director,  chief  engineer  or  construc- 
tion engineer  for  company  or  individual  with 
expansion  ideas  for  minimum  cost.  Complete 
experience  and  top  record  in  all  phases  of  am, 
fm  and  tv  from  design  and  FCC  applications, 
through  construction  and  operation — 100  watts  to 
50  kw  am,  vhf  or  uhf.  Age  40,  well  educated, 
family  man,  with  top  references. '  Box  903D,  B'T. 


Production-Programming,  Others 


Girl  Friday.  Continuity,  traffic,  mike  work.  Ex- 
cellent references.  Midwest  preferred.  Box 
790D,  B.T. 


Program  director:  10  years  experience,  5  as  pro- 
gram director.  Family  man,  age  27.  Desire  posi- 
tion as  program  director  or  producer  in  metro- 
politan radio  or  tv  station.  Available  August 
1st.    Box  865D,  B'T. 


Farm  director,  high  school  graduate,  exerienced 
other  phases  too.  Good  voice,  now  employed. 
Prefer  upper  midwest  or  New  England  area.  Will 
consider  others  too.  Box  902D,  B'T. 


Television 


Situations  Wanted 


Managerial 


As  commercial  manager  put  television  station  on 
air  in  black  in  5  months.  Before  that,  doubled 
billings  of  radio  station  in  5  years  that  had  been 
on  the  air  18  years.  Desire  to  advance  by  be- 
coming general  manager  of  your  television  sta- 
tion.   Box  847D,  B'T. 

 «  

Announcers 


Tv  personality  announcer  desires  to  progress  to 
am-tv  operation  seeking  creative  personnel  for 
both  mediums.  Ten  years  broadcast  experience. 
Two  years  tv  staff  experience.    Box  798D,  B.T. 


Network  news  editor"-national  newsreel,  wire, 
newspaper  experience.  Capable  of  creating,  writ- 
ing and  directing  superior  caliber  show.  Per- 
manent change  desired.   Box  874D,  B'T. 


Experienced,  versatile  director.  All  phases  pro- 
duction including  voice  work.  Diversified  back- 
ground including  public  relations  and  teaching. 
Graduate  level  in  production,  screen  and  light- 
ing. Top  references  including  present  position. 
Available  on  adequate  notice.    Box  842D,  B-T. 


Production  manager,  now  employed  large  mid- 
western  television  station,  desires  to  relocate 
with  progressive,  live-wire  operation.  Experi- 
enced personnel  management,  studio  operations, 
film  production.  Family  man.  Veteran.  Available 
two  weeks  notice.  All  inquiries  answered  prompt- 
ly.  Box  870D,  B«T. 


Film  editor,  year  experience.  Young,  vet,  single, 
will  travel.  Box  872D,  B-T. 


Women's  program  director — tv  station  or  agency. 
Extensive  experience  in  front  and  back  of  cam- 
era. Writer,  producer,  MC,  women's  and  chil- 
dren's shows.  Presently  in  southwest.  Will  re- 
locate.  References.   Box  882D,  B-T. 


For  Sale 


Stations 


Modern  250  watt  station,  100%  Collins  equipment, 
located  in  modern  building  on  station-owned 
land  in  Southern  California  town  of  15,000.  Box 
846D,  B'T. 


Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose, 
Los  Angeles  29,  California. 


Radio  and  television  stations  bought  and  sold. 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment,  etc. 


One  General  Electric  audio  console  and  48  inch 
rack  of  associated  equipment.  A-l  condition — 
Best  offer.    Box  715D,  B-T. 


G.E.  BT2B  fm  transmitter,  250  w  to  1  kw.  Mod- 
ulation and  frequency  monitor  plus  2  bay  an- 
tenna for  95.9  mc  and  500  ft.  S-450  7/a  coax  cable. 
Send  offer  to  Box  778D,  B-T. 


Gates  52-C  studioette  console,  model  MO-3388, 
never  used,  2  new  .001  mfd  12,500  volt  CD  mica 
capacitors,  type  250-50,  1  new  EIMAC  450TH.  All 
correspondence  answered.    Box  838D,  B'T. 


RCA  BTA-10F  5/10-kw  am  transmitter.  Almost 
new  condition.  August  delivery.  $18,500.  Box 
843D,  B'T. 


RCA  BTF-10B  lOkw  fm  transmitter.  Fine  con- 
dition. Immediate  delivery.  Packed  for  ship- 
ment.   $4,500.    Box  844D,  B'T. 


Magnemite  610-SD  battery  operated  tape  recorder 
like  new.  Make  offer.   Box  848D,  B-T. 


Gates  500-D  transmitter — excellent  condition — 4 
years  old.  Immediate  delivery.  Best  offer. 
Box  875D.  B'T. 


M-ll  Altec  Lansing  pencil  mike  system.  Cost 
$230  00  Price  $110.00.  Excellent  condition.  Box 
879D,  B-T. 


General  Electric  4-bay  fm  antenna,  used  on  98.7 
mc.  Unmounted,  less  pole.  Also  isocoupler  and 
automatic  dehvdrator.  All  available  at  great 
sacrifice.    Box  901D,  B'T. 


Newly  established  wired  music  company.  City 
over  150,000.  Unlimited  potential  for  expansion. 
Everything  for  sale,  including  present  accounts. 
Price'd  reasonably.  Music  Service,  15  E.  York 
St  -eet,  Savannah,  Georgia. 


(Continued  on  next  page) 


^^^^^^^^^^^^^^^^^^^^ 

i      NATIONAL  RADIO  SALES  MORE  THAN  DOUBLED! 
LOCAL  RADIO  SALES  MORE  THAN  TRIPLED! 

In  Highly-Competitive  Major  Market 
(5  AM— 3  VHF  Stations) 

That's  my  4-year  record  as  Sales  Manager  network  radio  station — which  has 
just  been  sold.  New  owners  asked  me  to  stay,  but  I  want  to  make  future  in 
TV  even  if  temporary  financial  sacrifice  necessary  (I  don't  insist  on  it).  Desires 
Sales  or  Sales  Management  job  with  station  seeking  intelligent  application  of 
maximum  effort  without  high  pressure. 

Excellent  radio  experience  all  phases  but  technical.  Top  references.  I'm  33 — 
married — one  child.  Now  on  West  Coast.  Let's  make  beautiful  money  together! 

Box  881D,  B«T 


For  Sale — (Cont'd.) 


Television 


For  Sale 


Projectall — Permits  using  two  film  projectors, 
transparencies,  opaques  through  one  Ike  chain. 
Split  mirrors  model.  600  opaque  holders,  175 
transparency  slide  mounts.  Includes  clock,  news 
ticker  tape,  title  pull  down.  Fades,  cross  fades, 
dissolves,  supers  over  film.  Remote  controlled. 
Excellent  condition.  Used  less  than  one  year. 
$1,490.00  FOB  Colorado  Springs,  Colorado.  Willis 
Shanks,  KKTV,  512  South  Tejon. 


3kw  Gates  fm  amplifier  with  tubes  and  spares— 
$800.00.  Jones  micromatch  complete  with  three 
and  one-eighth  inch  line  flange— $50.00.  700'  three 
and  one-eighth  Andrew  coax — $1.50  per  foot. 
3Ve  and  1%  90°  and  45°  elbows  and  miscellaneous 
three  and  one-eighth  transmission  line  items,  2/3 
off.  Like  new  Communication  auto  eryaire  de 
hydrator  model  46  with  meter  and  fittings — 
$125.00.  G.  E.  frequency  and  modulation  moni- 
tor—$150.00.  Contact  A.  H.  Kovlan,  WATH, 
Athens,  Ohio. 


Rust  remote  control  1  year  old,  completely  re- 
built and  made  new,  shipped  direct  from  factory 
to  you.    WDIA,  Memphis,  Tenn. 


Western  Eelectric  console,  type  number  23C 
speech  input  equipment.  Designed  for  two  stu- 
dios.   WGNI,  Wilmington,  N.  C. 

|, 

Wanted  to  Boy 


Stations 


Interested  purchase  of  radio  station,  all  or  part. 
Write  details,  terms  to  Box  839,  B'T. 


Non-directional  1,000  or  under,  operating  cp  or 
grant  in  Florida.  State  price  and  terms.  Box 
850D,  B«T. 


Station  daytime  or  full-time  in  town  of  10,000  to 
100,000.    All  cash.    Box  858D,  B«T. 


Local  radio  station  in  Florida.  Principals  only. 
Write  T.  L.  Bennett,  Box  413,  Saratoga  Springs, 
New  York. 


Equipment  Etc. 


Wanted,  complete  fm  system  for  high  power  op- 
eration.   Send  list,  price,  etc.,  to  Box  779D,  B«T. 


Antenna  tower,  350  to  450  feet,  insulated.  Must 
be  in  good  condition  and  cheap.   Box  855D,  B«T. 


Wanted  used  broadcasting  transmitter,  250  or 
1000  watts.  Write  Chief  Engineer,  KSWI,  or  call 
4041  Council  Bluffs,  Iowa. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd..  Hol- 
lywood, California. 


Help  Wanted 


Salesmen 


ACCOUNT  EXECUTIVE 

One  of  our  top  executives  is  leaving 
us  to  accept  an  executive  position  in 
another  market.  We  have  an  immedi- 
ate opening  for  an  experienced,  ag- 
gressive account  executive.  We  are 
one  of  the  nation's  top  independent 
stations.  Man  selected  will  earn  a 
minimum  of  $10,000  first  year,  with  an 
opportunity  to  make  $15,000  to  $20,- 
000  yearly,  depending  upon  aggresive- 
ness  and  ability.  Send  complete  per- 
sonal data,  resume  of  experience  and 
late  photo  to  Box  823D,  B»T.  All  re- 
plies confidential. 

| 

Page  92    •    July  5,  1954 


Help  Wanted 

Salesmen 


TV  FILM  SALES  AGENTS 

Wanted  to  represent  film  distributor  on 
new  sports  series  for  television  for  the  fol- 
lowing territories:  New  York  City,  Phila- 
delphia, Atlanta  and  Dallas.  Write  Box 
868D,  BoT.  All  replies  held  confidential. 


Situations  Wanted 


Managerial 


EXECUTIVE 

Six  months  ago  this  southern  NBC 
Regional  in  anticipation  of  expanded 
operations,  engaged  a  high-calibre 
man  with  18-years  radio  administra- 
tive experience.  Through  no  fault  of 
his  or  ours,  these  plans  did  not  ma- 
terialize. Consequently  we  are  unable, 
to  fulfill  our  obligation  to  him.  We 
will  be  proud  to  recommend  him  to 
any  station  needing  a  quality  admin- 
istrative addition  to  its  staff.  He  is 
thoroughly  capable,  reliable  and  per- 
sonable gentleman,  available  upon 
request  by  mutual  understanding. 

Box  864D,  B«T 


Announcers 


TOP  PERSONALITY 
DISCOMEDIAN — 33 

For  Large  Metropolitan  Area 
12  Years  Radio— 1  Year  TV 
Now  Doing  Successful  Daily  Dee  Jay 
Show  on  Radio  and  TV.  Intelligent  Hu- 
mor— Fluent  Ad-Lib.  Can  Really  Sell 
Commercials.  Informal  and  Planned 
Humor  Audience  Participation  a  Spe- 
cialty. Miami  and  New  York  City  Ex- 
perience. One  Year  Mutual  Network 
Show.  Professional  Showmanship  and 
Know-How. 

DESIRES  CHANGE  OF  LOCATION 
Excellent  References  from  Past  and 
Present  Employers.  Wish  Guarantee  of 
$150-$200  per  Week  with  Talent  Possi- 
bilities. Tape  and  Pressbook  on  Request. 
Box  866D,  B«T 


Newscaster  Editor  * 

Commentator 

Competent,  widely  traveled.  Have 
master's  degree,  specializing  in  Mass 
Communications  and  Political  Science. 
Background  includes  5  years  in  radio 
and  3  in  government  overseas  propa- 
ganda. Considerable  supervisory  ex- 
perience as  organizer,  administrator. 
Married,  33,  veteran,  mature,  stable. 
Will  settle  wherever  best  opportunity 
lies.    Anxious  to  get  TV  experience. 

Box  873D,  B»T 


Production-Programming,  Others 


Young    •    Ambitious    •    Hard  Working 

PROGRAM  DIRECTOR  WITH  IDEAf 
MEDIUM  MARKET  POSITION 

with 

Challenge  -:-  Responsibility  -:-  Future 

"Ail-Around"  Announcer  -:-  News 
REFERENCES  Box  861D,  B*T 


Equipment 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 

6100  N.  E.  Columbia  Blvd., 
Portland   1  1 ,  Oregon 


Miscellaneous 


THE    BEST    IN  COMPLETE 

ERECTION  OF  TOWERS 

ANTENNA  LIGHTS  CO-AX  CABLE 

WRITE        CALL  WIRE 

J.  M.  HAMILTON  &  COMPANY 

PAINTING        ERECTION  MAINTENANCE 

YEARS   OF  EXPERIENCE 
Box   2-132,  T.I.  4-2115,   Goitoma,   N.  C. 


Employment  Service 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive  Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  &  Radio  Management  Consultants 
708  Bond  Bldg.,  Washington  S,  D.  C. 


Many  Openings  in  TV  &  Radio 

Can  Place  Qualified  Personnel  in  Many 
Sections.    Effective,  Confidential  Service 
to  Employees  and  Stations. 
Write 

RADIO  &  TV  PERSONNEL  DIVISION 
Bob  Bingham  Productions,  Inc. 

7117  Biscayne  Blvd.,  Miami,  Fla. 


—FOR  THE  RECORD  

(Continued  from  page  88) 

June  25  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 
KIMR  Lamar,  Colo.,  The  Southeast  Colorado 
Bcstg.  Co.— Mod.  of  CP  (BP-7783)  which  author- 
ized change  in  frequency,  increase  power,  in- 
stall new  transmitter  and  DA-N  use,  for  exten- 
sion of  completion  date  (BMP-6564). 

License  for  CP 

WPKM  (FM1  Tampa,  Fla.,  Frank  Knorr  Jr., 
et  al  d/b  as  Fm  Bcstrs. — License  to  cover  CP 
(BPH-1896)  as  mod.  which  authorized  new  fm 
station  (BLH-977). 

Modification  of  CP 

KCMO-FM  Kansas  City,  Mo..  Merp<1ith  Engi- 
neering Co.— Mod.  of  CP  (BPH-1832)  which 
authorized  changes  in  licensed  station  for  ex- 
tension of  completion  date  (BMPH-4925). 

Renewal  of  License 

WPAR-FM  Parkersburg,  W.  Va.,  Ohio  Valley 
Bcstg.  Corp.— (BRH-375.) 

WOI-FM  Ames,  Iowa,  Iowa  State  College  of 
Agriculture  &  Mechanic  Arts— (BRED-30.) 

Modification  of  CP 

KTKA  (TV)  Topeka,  Kan.,  Alf  M.  Landon— 

Mod.  of  CP  (BPCT-1079)  which  authorized  new 
tv  station,  for  extension  of  completion  date  to 
1-10-55  (BMPCT-2222). 

WGAN-TV  Portland,  Me.,  Guy  Gannett  Bcstg. 
Services— Mod.  of  CP  (BPCT-639)  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  January  1955  (BMPCT-2224). 

WTVU  (TV)  Scranton.  Pa.,  Appalachian  Co. — 
Mod.  of  CP  (BPCT-506)  as  mod.,  which  author- 
ized new  tv  station  for  extens;on  of  completion 
date  from  7-29-54.  (BMPCT-2208). 

KTLG  (TV)  Corpus  Christi,  Tex..  Trinity 
Bcstg.  Corp.— Mod.  of  CP  (BPCT-1032)  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  February  1955  (BMPCT-2210). 

Broadcasting    •  Telecasting 


KTSM-TV  El  Paso  Tex.,  Tri-State  Bcstg.  Co.— 
Mod.  of  CP  (BPCT-999)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  1-17-55  (BMFCT-2223). 

KCEN-TV  Temple,  Tex.,  Bell  Pub.  Co.— Mod.  of 
CP  (BPCT-1426)  as  mod.,  which  authorized  new 
tv  station  for  extension  of  completion  date  to 
12-1-54  (BMPCT-2225). 

WSAZ-TV  Huntington,  W.  Va.,  WSAZ,  Inc.— 
Mod.  of  CP  (BPCT-896)  as  mod.,  which  author- 
ized changes  in  facilities  of  existing  tv  station  for 
extention  of  completion  date  to  2-1-55  (BMPCT- 
2219). 

WRBL-TV  Columbus  Ga.,  Columbus  Bcstg.  Co. 
—Mod.  of  CP  (BPCT-1759)  as  mod.  which  auth- 
orized new  tv  station  to  7-31-54  (BMPCT-2226). 

WTVH-TV  Peoria,  111.,  Hilltop  Bcstg.  Co. — Mod. 
of  CP  (BPCT-1023)  as  mod.  which  authorized 
new  tv  station  to  12-11-54  (BMPCT-2205). 

KCMO-TV  Kansas  City,  Mo.,  Meredith  Engi- 
neering Co.— Mod.  of  CP  (BPCT-291)  as  mod. 
which  authorized  a  new  tv  station  to  2-3-55 
(BMPCT-2229). 

KOB-TV  Albuquerque,  N.  M.,  Albuquerque 
Bcstg.  Co.— Mod.  of  CP  (BPCT-1693)  as  mod. 
which  authorized  chanees  in  facilities  of  exist- 
ing station  to  9-1-54  (BMPCT-2231). 

WHUM-TV  Reading.  Pa.,  Eastern  Radio  Corp.— 
Mod.  of  CP  (BPCT-268)  as  mod.  which  auth- 
orized new  tv  station  to  2-1-55  (BMPCT-2227). 

WJHL-TV  Johnson  City,  Tenn.,  WJHL,  Inc.— 
Mod.  of  CP  (BPCT-845)  as  mod.  which  authorized 
new  tv  station  to  11-1-54  (BMPCT-2228) 

June  29  Decisions 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Herbert  Sharfman 
Miami  Beach,  Fla.,  WKAT  Inc.— Granted  pe- 
tition for  leave  to  amend  its  application  for  ch. 
10,  by  deleting  information  concerning  Walter 
A.  Callahan  who  has  resigned  as  vice  president 
and  director  of  applicant  (Docket  9321  et  al.) 
(Action  of  6/23). 

Knoxville,  Tenn..  Scripps-Howard  Radio  Inc., 
Radio  Station  WBIR  Inc.,  Tennessee  Tv  Inc. — 
Granted  motion  of  Tennessee  Tv  and  Scripps- 
Howard  for  extension  of  time  to  file  proposed 
findings  in  proceeding  re  ch.  10  (Docket  10512 
et  al.),  and  such  time  is  extended  to  July  19,  with 
counter-findings,  if  any,  due  15  davs  thereafter 
(Action  of  6/25). 

By  Hearing  Examiner  Claire  W.  Hardy 
Bluefield,  W.  Va.,  Southern  W.  Va.  Tv  Inc., 
Daily  Telegraph  Printing  Co.— Gave  notice  of  a 
hearing  conference  to  be  held  July  2  in  proceed- 
ing re  ch.  6  (Dockets  11042-43).    Testimony  will 
not  be  received  on  that  date  and  no  witnesses 
will  be  present,  nor  does  this  conference  affect 
the  pre-hearing  conference  scheduled  for  June  30. 
By  Hearing  Examiner  Millard  F.  French 
Indianapolis,    Ind.,    Indianapolis    Bcstg.  Inc., 
WIBC  Inc.,  Mid-West  T.  V.  Corp.,  Crosley  Bcstg. 
Corp. — Ordered  a  further  hearing  conference  to 
be  held  in  proceeding  re  ch.  13,  on  Tuesday,  July 
6  (Dockets  8906  et  al.). 
By  Hearing  Examiner  James  D.  Cunningham 
San  Antonio,  Tex.,  Mission  Telecasting  Corp., 
The    Walmac    Co. — Issued   an   order  governing 
hearing  in  re  ch.  12  to  commence  on  June  24 
(Dockets  11000-01). 

By  Hearing  Examiner  Annie  Neal  Huntting 
Naples,    Fla.,    Collier    County    Bcstrs.    Inc. — 
Granted  petition  of  applicant  for  continuance  of 
hearing  scheduled  for  July  2  until  July  22,  in  re 
application  for  am  CP  (Docket  11044). 

BROADCAST  ACTIONS 
Actions  of  June  25 
Granted  License 
WCBS-TV  New  York,  N.  Y.,  Columbia  Bcstg. 
System  Inc. — Granted  license  covering  changes 
in  facilities  and  correction  in  coordinates  (not  a 
move)  (BLCT-134);  granted  license  covering  in- 
•  stallation  of  auxiliary  transmitter  in  conjunction 
with  main  station  (BLCT-135). 

WPTX  Lexington  Park,  Md.,  Patuxent  Radio 
Inc. — Granted  license  covering  change  in  fre- 
quency, power,  and  make  changes  in  antenna 
system;  condition  920  kc,  500  w,  D  (BL-5329). 

KLEA  Lovrngton,  N.  M.,  Prosperity  Land  Bcstg. 
Co. — Granted  license  covering  change  in  fre- 
quency, increase  in  power,  change  in  type  trans- 
mitter and  changes  in  antenna  system;  630  kc, 
500  w.  D  (BL-5337). 

WCCO-TV  Minneapolis,  Minn,  Midwest  Radio- 
Television  Inc. — Granted  license  covering  changes 
in  tv  broadcast  station  (BLCT-141). 

Modification  of  CP 
The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown:  WHK- 
TV  Cleveland,  Ohio,  to  1-25-55;  KTSM-TV  El 
i  Paso,  Tex.,  to  1-17-55;  KGGM-TV  Albuquerque, 
N.  M.,  to  1-6-55;   WGAN-TV  Portland,  Me.,  to 
1-19-55;  KCEN-TV  Temple,  Tex.,  to  1-19-55. 
Actions  of  June  24 
WRVC  Richmond,  Va.,  Larus  &  Brother  Co., 
Inc. — Granted  authority  to  operate  transmitter 
by  remote  control. 

Modification  of  CP 
WVEC-TV    Hampton,    Va.,    Peninsula  Bcstg. 
Corp. — Granted  Mod.   of  CP  for   extension  of 
completion  date  to  1-4-55. 

Broadcasting   •  Telecasting 


Actions  of  June  23 
Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown:  WKNY- 
TV  Kingston,  N.  Y.,  to  1-22-55;  WJIM-TV  Lansing, 
Mich.,  to  1-18-55;  WFAM-TV  Lafayette,  Ind.,  to 
1-23-55;  WBUF-TV  Buffalo,  N.  Y.,  to  1-21-55; 
KDRO-TV  Colorado  Springs,  Colo.,  to  1-19-55; 
WNBK  (TV)  Cleveland,  Ohio,  to  1-19-55;  WTAO- 
TV  Cambridge,  Mass.,  to  1-5-55;  KGBT-TV  Har- 
lingen,  Tex.,  to  1-20-55;  WBAP-TV  Fort  Worth, 
Tex.,  to  1-19-55. 

Actions  of  June  22 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control:  WLAU 
Laurel,  Miss.;  KFSA  Fort  Smith,  Ark.,  while 
using  nondirectional  antenna;  WKDA  Nashville, 
Tenn.;  KYOK  Houston,  Tex.,  while  using  non- 
directional  antenna. 

Granted  License 

KPAL  Palm  Springs,  Calif.,  Desert  Radio  and 
Telecasting  Co. — Granted  license  for  am  broad- 
cast station  and  specify  studio  location;  1450  kc, 
250  w,  U  (BL-5254). 

WOI-FM  Ames,  Iowa,  Iowa  State  College  of 
Agriculture  &  Mechanic  Arts — Granted  license 
for  changes  in  noncommercial  educational  sta- 
tion; ch.  211  (90.1  mc),  16  kw,  U;  antenna  480 
feet  (BLED-153). 

WNBC  New  York,  N.  Y.,  National  Bcstg.  Co.  

Granted  request  for  six  months'  extension  of 
authority  to  employ  periodically  during  regular 
operation  sub-audible  amplitude  modulation  not 
in  excess  of  forty  cycles  per  second;  maximum 
percentage  of  modulation  not  to  exceed  ten  per- 
cent period. 

Modification  of  License 

KOTV  (TV)  Tulsa,  Okla.,  Osage  Bcstg.  Corp.— 
Granted  Mod.  of  license  (BMLCT-24),  Mod.  of  CP 
(BPCT-1786,  as  mod.  which  authorized  changes 
in  station)  (BMFCT-2152)  and  Mod.  of  license 
(BMLTP-8)  to  change  name  to  KOTV  Inc. 

Modification  of  CP 

WPKO    Waverly,    Ohio,    Hi    Kinco    Bcstrs. — 

Granted  Mod.  of  CP  for  extension  of  completion 
date  to  8-1-54;  conditions  (BMP-6551). 

Actions  of  June  21 
Remote  Control 
KDTH    Dubuque,    Iowa,    Telegraph    Herald — 

Granted  authority  to  operate  transmitter  by  re- 
mote control  while  using  nondirectional  antenna. 

Granted  License 
WBUZ  (FM)  Oakland,  Md.,  Chesapeake  Bcstg. 
Co.— Granted  license   to   cover  CP  (BPH-1930) 
which  replaced  expired  permit;  ch.  238  (95.5  mc), 
18  kw  (BLH-957). 

Modification  of  CP 
WKBS  Mineola,  N.  Y.,  Key  Bcstg.  System,  Inc. 
— Granted  Mod.  of  CP  for  approval  of  antenna, 
transmitter  and  studio  location  (BMP-6493). 

Actions  of  June  15 
Modification  of  CP 
WRAK-TV    Williamsport,    Pa.,    WRAK  Inc.— 

Granted  Mod.  of  CP  for  extension  of  completion 
date  to  1-12-55. 

Actions  of  June  10 
Modulation  of  CP 
WMAZ-TV  Warner  Robbins,  Ga.,  Southeastern 

Bcstg.  Co. — Granted  Mod.  of  CP  to  change  type 
transmitters  and  install  amplifier;  completion 
date  1-5-55  (BMPCT-2150). 

WEEK-TV  Peoria,  HI.,  West  Central  Bcstg.  Co. 
— Granted  Mod.  of  CP  for  extension  of  completion 
date  to  12-27-54. 


June  30  Decisions 

TV  AND  AM  BROADCAST  ACTIONS 
Adler  Communications  Labs. — Granted  CP  for 
experimental  tv  "booster"  station  to  operate  in 
conjunction  with  WATR-TV  (ch.  53),  Waterbury, 
for  obtaining  engineering  data  on  booster  service 
for  uhf  reception  in  "shadow"  areas.  Will  op- 
erate between  9  a.m.  and  5  p.m.  Mondays  through 
Fridays  with  power  not  in  excess  of  10  w  (40  w 
ERP),  100  ft.  antenna,  on  ch.  80  or  such  other 
frequencies  as  may  be  assigned  by  Chief  Broad- 
cast Bureau.  Engineering  conditions  with  respect 
to  interference,  etc.;  station  identification  to  be 
followed  by  statement  that  operation  is  experi- 
mental and  temporary.  Adler  has  experimental 
tv  station  at  New  Rochelle,  N.  Y.,  which  is  en- 
gaged in  developing  and  testing  linear  radio 
frequency  amplifiers  which  may  be  suitable  for 
uhf  boosters. 

Renewal  of  License 

The  following  stations  were  granted  renewal  of 
licenses  for  the  regular  period:  WPAC  Patchogue, 
N.  Y.;  WCSS  Amsterdam,  N.  Y.;  WMMW-FM 
Meriden,  Conn.;  WMMI  (FM)  Meridian,  Miss.; 
WNRC  New  Rochelle,  N.  Y. 

June  30  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 
WAWZ-FM  Zarephath,  N.  J.,  Pillar  of  Fire  Die. 
—Mod.  of  CP  (BPH-1858)  which  authorized  new 
fm   station  for  extension   of   completion  date 
(BMPH-4927). 

WHAT-FM  Philadelphia,  Pa.,  Independence 
Bcstg.  Co.— Mod.  of  CP  (BPH-806)  as  mod. 
which  authorized  new  fm  station  for  extension 
of  completion  date  (BMPH-4926). 

Renewal  of  License 
WDBJ-FM  Roanoke,  Va.,  Times  World  Corp. — 
(BRH-252). 

Modification  of  CP 

KISJ  (TV)  Pocatello,  Idaho,  Tribune-Journal 
Co.— Mod.  of  CP  (BPCT-1556)  as  mod.  which 
authorized  new  tv  station  for  extension  com- 
pletion date  October  25  (BMPCT-2232). 

WAAM  (TV)  Baltimore,  Md.,  WAAM  INC— Mod. 
of  CP  (BPCT-757)  as  mod,  which  authorized 
changes  in  facilities  of  existing  tv  station  to  ex- 
tend completion  date  to  12-1-54  (BMPCT-2234). 

WBTW  (TV)  Florence,  S.  C,  Jefferson  Standard 
Bcstg.  Co.— Mod.  of  CP  (BPCT-1341)  which 
authorized  new  tv  station  to  extend  completion 
date  to  12-1-54  (BMPCT-2235). 

License  for  CP 

WGAL-TV  Lancaster,  Pa.,  WGAL  Inc.— License 
to  cover  CP  (BPCT-910)  which  authorized 
changes  in  facilities  of  existing  station  (BLCT- 
214). 

WILK-TV  Wilkes-Barre,  Pa.,  Wyoming  Valley 
Bcstg  Co.— Mod.  of  CP  (BPCT-231)  as  mod.  which 
authorized  new  tv  station  extend  completion  date 
1-25-55  (BMPCT-2233). 

KTVP  (TV)  Houston,  Tex.,  R.  L.  Wheelock,  et  al 
d/b  as  UHF  Television  Co. — Mod.  of  CP  (BPCT- 
826)  as  mod.  which  authorized  new  tv  station  ex- 
tend completion  date  to  1-1-55  (BMPCT-2191). 
Renewal  of  License 

WIIM  Wilmington,  Del.,  Delaware  Bcstg.  Co. — 
(BR-745). 

WGET  Gettysburg,  Pa.,  Times  and  News  Pub. 
Co.— (BR-2503). 

Application  Returned 

Salt  Lake  City,  Utah,  Ralph  Elwood  Winn  tr/as 
Seagull  Bcstg  Co.— CP  for  new  standard  station 
on  1100  kc,  with  1  kw,  daytime  (Engineering 
dated  after  Section  I). 

Modification  of  CP 

WPBN-TV  Traverse  City,  Mich.,  Midwestern 
Bcstg.  Co.— Mod.  of  CP  (BPCT-1781)  which 
authorized  new  tv  station  for  extension  com- 
pletion date  to  12-31-54  (BMPCT-2239). 


July  5,  1954    •    Page  93 


Southern  Network 
9I3J.OOO.OO 

Major  thriving  market  makes  this  under-developed  station  a 
prize  huy  for  alert  owner-operator.  The  station  is  well  equipped, 
well  known  and  well  accepted.  Some  financing  available. 

Appraisals    •     Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 

RADIO-TV-NEWSPAPER  BROKERS 

WASHINGTON.  D.  C.  CHICAGO  SAN  FRANCISCO 

Washington  Bldg.  Tribune  Tower  235  Montgomery  St 

Sterling  3-4341-2  Delaware  7-2755-6  Exbrook  2-5672 


$18,990  BEECHCRAFT  BONANZA 


Use  America's  only  "3-state  one-station 
TV  network"  and  save  —  in  just  32 
weeks  of  a  10  minute  show  aired  five 
times  weekly  — the  cost  of  an  $18,990 
Beechcraft  Bonanza. 

Average  time  costs  run  54%  less  than 
the  combined  cost  of  the  three  TV  sta- 
tions giving  next  best  coverage. 


COVERS  THREE 

Mt.  Washington's  more-than-a- 
mile  high  TV  station  covers  most 
of  the  three  states  of  Maine,  New 
Hampshire  and  Vermont.  On  the 
air  in  August. 


OUTREACHES  THEM  ALL 

Covers  virtually  all  the  families 
local  TV  stations  do  and  reaches 
thousands  of  families  they  can- 
not reach.  TV  homes;  219,461  as 
of  April  30  -  RETMA 


CBS-ABC 


Channel  8 


WMTW 


Represented  nationally  by 
HARRINGTON,  RIGHTER   &   PARSONS,  Inc. 


Page  .94    •    July  5,  1954 


Broadcasting    •  Telecasting 


FOR  THE  RECORD 


TELESTATUS 

July  5,  1954 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B-T  estimate. 
Stations  in  italics  are  grantees,  not  yet  operating. 


ALABAMA 

Birmingham — 

►  WABT  (13)  NBC,  ABC,  DuM;  Blair;  260,000 

►  WBRC-TV  (6)  CBS;  Katz;  219,454 
WJLN-TV  (48),  12/10/52— Unknown 

Decaturt — 
WMSL-TV  (23)  Walker;  12/26/52-7/15/54 

D°AIa-Fla-Ga  Tv  Inc.  (9)  Initial  Decision  5/26/54 
Mobilet — 

►  WALA-TV    (10)    ABC,   CBS,   NBC;  Headley- 

Reed;  72,500 

►  WKAB-TV  (48)  CBS,  DuM;  Forjoe:  72,800 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 

Montgomery —  _. 

►  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

WSFA-TV  (12)  Headley-Reed;  3/25/54-10/1/54 

Munfordt — 
WEDM  (*7)  6/2/54-Unknown 

Selmat — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  (Phoenix)—  ,  . 

►  KTYL-TV    (12)    NBC,    DuM;  Avery-Knodel; 

94,250 

Phoenix —   ,„„ 

►  KOOL-TV  (10)  ABC;  Hollingbery:  93,300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  94,250 
Arizona  Tv  Co.  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Forjoe;  24,916 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  24,916 

Yumat — 

►  KIVA  (11)  DuM;  Grant;  18,581 

ARKANSAS 

El  Doradot — 

KRBB  (10)  2/24/54-Vnknown 

Fort  Smitht—  „  _ 

►  KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 

18,500 

KN AC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springst— 
KTVR  (9)  1/20/54-Unknown 

Little  Rock— 

►  KARK-TV  (4)  NBC;  Petry;  65,091 
»►  KATV  (7)  (See  Pine  Bluff) 

KETV  (23)  10/30/53-Unknown 
Pine  Blufft— 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  74,36a 
Texarkana — 

►  KCMC-TV  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield — 

►  KABK-TV  (29)  ABC,  DuM;  Forjoe;  63,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

121,354 

Berkeley  (San  Francisco) — 

►  KQED  (*9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  42,220 
Coronat — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 

Eurekat — 

►  KTEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,000 
Fresno — 

►  KBID-TV  (53)  Meeker:  92,052 

►  KJEO-TV  (47)  ABC,  CBS;  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  85,841 
Los  Angeles — 

KBIC-TV  (22;  2/10/52-Unknown 

►  KABC-TV  (7)  ABC;  Petry;  1,851,810 

►  KCOP  (13)  Katz;  1,851,810 

►  KHJ-TV  (9)  DuM;  H-R;  1,851,810 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,851,810 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,851,810 

►  KTLA  (5)  Raymer;  1,851,810 

►  KTTV  (11)  Blair;  1,851,810 

►  KTHE  (*28) 

Modestot — 

KTRB-TV  (14)  2/17/54-Vnknown 
Montereyt — 

+■  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 385,234 


Sacramento — 

KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 

KCRA  Inc.  (3)  6/3/54-Unknown 
McClatchy    Bcstg.    Co.    (10),   Initial  Decision 
11/6/53 
Salinast — 

►  KSBW-TV  (8)  ABC,  CBS.  NBC,  DuM;  Holling- 

bery; 457,863 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  214.771 

►  KFSD-TV  (10)  NBC;  Katz;  214,771 
KUSH  (21)  12/23/53-Vnknovon 

San  Francisco — 
KBAY-TV    (20),    3/11/53-Unknown  (granted 
ST  A  Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  970.180 

►  KPIX  (5)  CBS,  DuM;  Katz;  970,180 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  970,180 

►  KSAN-TV  (32)  McGillvra;  47,000 
San  Joset — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispof — 

►  KVEC-TV  (6)  DuM;  Grant;  67,786 
Scin  t  ti  Bsrbsrs- — 

►  KEYT   (3)   ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 443,872 
Stocktont — 

►  KTVU  (36)  NBC;  Hollingbery:  76,000 

KOVR  (13)  Blair;  2/11/54-9/1/54 
Tulare  (Fresno) — 

►  KVVG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,    DuM;  Hollingbery; 

45,191 

►  KRDO-TV  (13)  NBC;  McGillvra;  36,000 

Denver — 

►  KBTV  (9)  ABC;  Free  &  Peters;  220,778 

►  KFEL-TV  (2)  DuM;  Blair;  220,778 

►  KLZ-TV  (7)  CBS;  Katz;  220,778 

►  KOA-TV  (4)  NBC;  Petry;  220,778 
KRMA-TV  (*6),  7/1/53-1954 

Grand  Junctiont — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  44,340 
KDZA-TV  (3).  See  footnote  (d) 

CONNECTICUT 

Bridgeport — 
WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 

Hartfordt— 
WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  H-R;  10/21/53-8/1/54 

New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  176,068 

New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 

WNLC-TV  (26)  12/31/52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordt — 

WSTF  (27),  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC,  DuM;  Stuart;  134.400 

DELAWARE 

Dovert — 
WHRN  (40),  3/11/53-Unknown 

Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  216,139 
WILM-TV  (83),  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington— 

►  WMAL-TV  (7)  ABC;  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  618,000 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 
>■  WTTG  (5)  DuM;  Blair;  612,000 

WOOK-TV  (50)  2/24/54-Unknown 
FLORIDA 

Clearwatert — 
WPGT  (32)  12/2/53-Unknown 

Daytona  Beacht — 

Telrad  Inc.  (2)  6/7/54-Unknown 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
dae  for  grantees. 


12"  diam.  mast  l^h"  diam.  mast 
The  Type  1040  slotted  ring 
transmitting  antenna  bay  shown 
above  mounts  on  a  pole  and  handles 
20  kilowatts  with  a  power  gain  of 
approximately  four.  Additional  bays 
give  additional  gain  and  capacity. 
VSWR  is  1.10  or  less.  Antenna  is 
of  rugged  construction,  has  few  seals, 
is  de-iced.  Write  for  bulletin  -654. 


ANTENNA   SYSTEMS  -  COMPONENTS 
AIR   NAVIGATION   AIDS  -  INSTRUMENTS 


4|5k  ALFORD 

^[^5    Manufacturing  Co.,  Inc. 

299  ATLANTIC  AVE.,  BOSTON,  MASS. 


Broadcasting 


Telecasting 


July  5,  1954    •    Page  95 


A-TV 

Covers  the  prosperous 
Keokuk,  Iowa 
Hannibal,  Missouri 
Quincy,  Illinois 
Area 

There  are 

129,405 

Families  Unduplicated 
by  service  from 
any  station  outside 
KHQA-TY's 
Class  B  Contour 


■  NOW  115,9981 


TELEVISION  HOMES 

in  KHQA-TV's 

100  mv/m  CONTOUR 

Exclusive  CBS  and 
DuMont  Television  Outlet 
For  Keokuk-Hannibal-Quincy 
Area 
You  need 

KHQA-TV— Channel  7 

to  cover  this  market 

Represented  by 
WEED  TELEVISION 

Chicago,  New  York,  Detroit, 
Atlanta,  Boston,  Hollywood, 
San  Francisco 

Tower 

886  Feet  above  Average  Terrain 
12  Bay  RCA  Antenna 
36.3  KW  ERP  Now 
,       316  KW  ERP  CP 

For  availabilities  write: 

WALTER  J.  ROTHSCHILD 
National   Sales  Manager 


QUINCY,  ILLINOIS 
Affiliated   with  WTAD-AM-FM 


Page  96    •    July  5,  1954. 


Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Venard;  107,200  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,000  . 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  NBC,  DuM;  CBS 

Spot  Sis.;  261,006 
WOBS-TV  (30)  Stars  National;  8/12/53-Sept.  '54 

Miami — 

►  WITV  (17)  See  Fort  Lauderdale 

WMIE-TV  (27)  Stars  National;  12/2/53-9/30/54 
WTHS-TV  (*2),  11/12/53-Unknown 

►  WTVJ   (4)   ABC,   CBS,  NBC,  DuM;   Free  & 

Peters;  249,300 
WMFL  (33),  12/9/53-Unknown 
Orlando — 

WDBO-TV  (6)  CBS.  ABC.  NBC.  DuM;  Blair; 

10/14/53-7/1/54  (granted  STA  June  10) 

Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  9,500 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  59,500 

►  WPFA  (15)  CBS,  DuM;  Young;  21,760 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC.  CBS,  NBC,  DuM;  Weed; 

81,000 

Tampat — 

Tampa  Times  Co.  (13),  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  Initial  Decision  7/13/53 
West  Palm  Beach — 

WEAT-TV  Inc.  (12)  2/18/54-12/15/54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 
WJNO-TV  (5)  NBC;  Meeker;  11/4/53-8/15/54 

GEORGIA 

Albanyt— 

►  WALB-TV  (10)  ABC,  NBC;  Burn-Smith;  41,564 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  386,925 

►  WLWA  (11)  ABC,  DuM;  Crosley  Sis.;  386,925 

►  WSB-TV  (2)  NBC;  Petry;  413.235 
WQXI-TV  (36),  U/19/53-Summer  '54 

Augusta — 

►  WJBF-TV  (6)  ABC.  NBC,  DuM;  Hollingbery; 

96,200 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  93,100 
Columbus — 

►  WDAK-TV   (28)  ABC,  NBC.  DuM;  Headley- 

Reed:  53,849 

►  WRBL-TV  (4)  CBS;  Hollingbery;  68,401. 
Macon — 

►WNEX-TV  (47)  ABC,  NBC;  Branham;  34,662 

►  WMAZ-TV    (13)    ABC,    CBS,    DuM;  Avery- 

Knodel;  75,593 

Romet — 

►  WROM-TV  (9)  DuM;  Weed;  100,006 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC.  DuM;  Katz; 

46,000 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 

Thomasvillet — 

WCTV  (6),  12/23/53-Unknown 

Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS;  Free  &  Peters;  33,800 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 

Idaho  Falls— 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  GiU-Perna; 

26,500 

K1FT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nam  pat — 

KTVI  (6)  3/11/53-Unknown 

Pocatellot — 
KISJ  (6)  CBS;  2/26/53-November  '54 
KWIK-TV    (10)    ABC;    Hollingbery;  3/26/53- 
Nov.  '54 
Twin  Fallst— 
KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Sept.  '54 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)  — 

►  WTVI  (54)  CBS,  DuM;  Weed;  239,000 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS.  NBC,  DuM;  Hollingbery;  307,000 
WTLC  (*12),  11/4/53-Unknown 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,840,000 

►  WBKB  (7)  ABC;  Blair;  1,840,000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840,000 
WHFC-TV  (26),  1/8/53-Unknown 
WIND-TV  (20),  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840,000 
WOPT  (44)  2/10/54-Unknown 

WTTW  ("11)  11/5/53-Fall  '54 


Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 
Decatur — 

►  WTVP    (17)    ABC,  DuM;   George   W.  Clark; 

81,780 

Evanstonf — 

WTLE  (32),  8/12/53-Unknown 

Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  30,000 

Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 149,359 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 

Quincyt  (Hannibal,  Mo.) — 

►  KHQA-TV  (7)  (See  Hannibal,  Mo.) 

►  WGEM-TV    (10)    ABC,   NBC;  Avery-Knodel; 

114,000 

Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  200,000 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV    (4)    ABC,    CBS,    DuM;  Avery- 

Knodel;  264,811 

Springfield— 

►  WICS  (20)  ABC,  NBC,  DuM;  Young;  78,000 

INDIANA 

Bloomington— 

►  WTTV  (4)   ABC,  CBS,  NBC,  DuM;  Meeker; 

539,788 

Elkhartt— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  118,000 

Evansvillet — 

►  WFIE  (62)  ABC,  NBC,  DuM;  Venard;  56,000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  78,937 

Anthony  Wayne  Bcstg  Co.  (69),  Initial  De- 
cision 10/27/53 

Indianapolis — 

►  WFBM-TV  (6)  CBS;  Katz;  475,000 
WISH-TV  (8)  CBS;  Boiling;  1/28/54-7/1/54 

(granted  STA  April  5) 

LaFayettet — 

►  WFAM-TV  (59)  DuM;  Rambeau;  50,670 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man, Walker;  71,300 

Princetonf — 

►  WRAY-TV  (52)  McGillvra;  59,600 
South  Bend— 

►  WSBT-TV  (34)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  109,630 

Terre  HauteT — 

WTHI-TV  (10)  CBS;  Boiling;  10/7/53-7/15/54 
Waterloof  (Fort  Wayne) — 

WINT  (15)  4/6/53-9/1/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS,  DuM;  Weed;  240,000 
Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116.444 

►  WMT-TV  (2)  CBS;  Katz;  234,850 

Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 

Des  Moines — 

►  KGTV  (17)  Hollingbery:  46,713 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  227.000 

Fort  Dodget— 

►  KQTV  (21)  Pearson;  42,100 
Mason  Cityt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  90,932 
Sioux  City — 

KCTV  (36),  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  107,870 
KT1V  (4)  Hollingbery;  1/21/54-8/16/54 

Waterloo — 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reed; 

106,230 

KANSAS 

Great  Bendt — 

KCKT  (2)  3/3/54-Vnknovm 
Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  117,096 
Manhattant — 

KSAC-TV  (*8),  7/24/53-Vnknown 
Pittsburgt — 

►  KOAM-TV  (7)  ABC.  CBS,  NBC,  DuM;  Katz; 
I  57,565 

Broadcasting   •  Telecasting 


Topeka — 

KTKA  (42),  11/5/53-Vnknown 
>■  WIBW-TV  (13)  ABC.  CBS,  DuM;  Capper  Sis.; 

53,692 
Wichita — 

KAKE-TV  (10)  Hollingberv;  4/1/54-Sept.  '54 

►  KEDD  (16)  ABC,  NBC,  Petry;  91,035 

KENTUCKY 

Ashlandt — 
WPTV  (59)  Petry;  8/14/52-Unknown 

Hendersont  (Evansville,  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  51,097 
Lexingtont — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  4/13/54-Unknown 
Louisville — 

►  WAVE-TV   (3)   ABC,  NBC,  DuM;   NBC  Spot 

Sis.;  369,634 

►  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.    See  footnote  (b). 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  For  joe;  1/15/53-Summer  '54 
Newportt — 

WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Alexandriat — 

KALB-TV  (5)  Weed;  12/30/53-9/1/54 
Baton  Rouge — 

►  WAFB-TV  (28)  ABC,  CBS,  NBC.  DuM;  Young; 

49,000 

WBRZ  (2)  Hollingbery;  1/28/54-9/1/54 
Lafayettet — 

KVOL-TV  (10)  9/16/53-Unknown 

KhFY-TV  (10)  Rambeau;  9/16/53-Unknown 
Lake  Chariest — 

KPLC-TV  (7)  Weed;  11/12/53-9/1/54 

►  KTAG  (25)  CBS.  ABC,  DuM;  Young;  17,000 
Monroe — 

►  KNOE-TV  (8)  CBS,  NBC,  ABC,  DuM;  H-R; 

140,500 

KFAZ  (43)  See  footnote  (d) 
New  Orleans — 
WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

►  WDSU-TV  (6)  ABC,  CBS.  NBC,  DuM;  Blair; 

258,412 

WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 
65,691 

WTLO  (20),  2/26/53-Unknown 
Shreveport — 

►  KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 

44,650 

Shreveport  Tv  Co.  (12)  6/7/54-Unknown 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangort — 

►  WABI-TV  (5)  ABC,  CBS,  NBC.  DuM;  Holling- 

bery; 71,345 
WTWO  (2)  5/5/54-Unknown 
Lewiston — 

►  WLAM-TV   (17)    CBS.   DuM;  Everett-McKin- 

ney;  19,667 
Polandt— 

WMTW  (8)  7/8/53-Summer  '54 
Portland — 

►  WCSH-TV  (6)  NBC;  Weed;  110,890 

►  WGAN-TV  (13)  ABC,  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  42,100 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC.  DuM;  Harrington,  Righter 

&  Parsons;  549.782 

►  WBAL-TV  (11)  NBC;  Petry;  549,782 
WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 
WMAR-TV  (2)  CBS;  Katz;  549.782 
WTLF  (18)  12/9/53-Summer  '54 

Cumberlandt — 

WTBO-TV  (17)  11/12/53-Summer  '54 
Salisbury* — 

WBOC-TV  (16)  Burn-Smith;  3/11/53-July  '54 
(granted  ST  A  Feb.  18) 

MASSACHUSETTS 

Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,451 
Boston — 

WBOS-TV  (50)  3/2G/53-Unknown 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,186,439 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,186,439 
Brocktont — 

WHEF-TV   (62),  7/30/53-Fall  '54 
Cambridge  (Boston) — 

►WT  AO-TV     (56)     DuM;  Everett-McKinney: 

122,000 
New  Bedford  t — 
WTEV-TV  (28)  Walker;  7/11/53-Summer  '54 


Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  136,000 

►  WWLP  (61)  ABC.  NBC;  Hollingbery;  128.000 

Worcester — 

WAAB-TV  (20)  8/12/53-Aug.  '54 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  51,150 

MICHIGAN 

Ann  Arbor — 

►  WPAG-TV  (20)  DuM;  Everett-McKinney;  19,800 
WUOM-TV  ('26),  11/4/53-Unknown 

Battle  Creek— 

WBCK-TV   (58)  Headley-Reed;  11/20/52-Sum- 
mer  '54 

WBKZ  (64)  see  footnote  (d) 
Bay  City  (Midland,  Saginaw) — 

►  WNEM-TV    (5)    NBC.    DuM;  Headley-Reed; 

205,160 

Cadillact— 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  42,772 
Detroit — 

WCIO-TV  (62),  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1.420.500 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1,286,822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,140,000 
East  Lansingt — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
WTAC-TV  (16)  See  footnote  (d) 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

429,984 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  406,922 
Lansing — 

►  WILS-TV  (54)  ABC,  DuM;  Venard;  45,000 

►  WJIM-TV  (6)   ABC,  CBS,  NBC,  DuM;  H-R; 

260,000 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegont — 

WTVM(35),  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51),  10/29/53-Unknown 

Traverse  City  t — 

WPBN-TV  (7)  Holman;  11/25/53-8/1/54 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC,  DuM;  Pearson;  92,869 
Dulutht  (Superior,  Wis.)— 

►  KDAL-TV  (3)  NBC;  Avery-Knodel;  56,500 

►  WDSM-TV  (6).    See  Superior,  Wis. 

►  WFTV   (38)   ABC,  CBS,  NBC,  DuM;  Young; 

36,000 

Hibbrngt— 

KHTV  (10),  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

►  WCCO-TV    (4)    CBS.   DuM:    Free   &  Peters; 

452.300 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Family  Bcstg.  Corp.  (9)  6/10/54-Unknown 

Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  70,000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  456,100 

►  WMIN-TV  (11)  ABC;  Blair;  427,000 

MISSISSIPPI 

Jackson — 

►  WJTV  (25)  CBS.  DuM;  Katz;  50.224 

►  WLBT  (3)  NBC;  Hollingbery;  87.085 

►  WSLI-TV  (12)  ABC;  Weed;  88,650 
Meridian! — 

►  WCOC-TV  (30) 

►  WTOK-TV  (11)  ABC.  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeaut — 

KFVS-TV    (12)    CBS;    Pearson;  10/14/53-Un- 
known 

KGMO-TV  (18),  4/16/53-Unknown 

Claytont — 

KFUO-TV  (30),  2/5/53-Unknown 

Columbia — 

►  KOMU-TV  (8)  ABC,  CBS,  NBC,  DuM;  H-R; 

43,559 
Festust — 
KACY  (14)  See  footnote  (d) 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


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Broadcasting    •  Telecasting 


July  5,  1954    •    Page  97 


FOR  THE 


RECORD 


Hannibalt  (Qulncy,  111.)— 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  115,998 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityf — 

Jefferson  Tv  Co.  (13)  6/10/54-Unknown 
Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-8/15/54 

Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  399,555 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  399,555 

►  WDAF-TV   (4)  NBC;   Harrington,  Righter  & 

Parsons;  399,555 
Kirksvillet — 

KTVO  (3)  12/16/53-8/16/54 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  104,944 
St.  Louis — 

KACY  (14)  See  Festus 
KETC  (*9)  5/7/53-July  '54 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis; 

643,738 

►  KSTM-TV  (36)  ABC;  H-R;  215,000 
WIL-TV   (42),  2/12/53-Unknown 

►  WTVI  (54)  See  Belleville,  HI. 
KWK-TV  (4)  4/21/54-Vnknown 

Sedaliat— 

KDRO-TV  (6)  Pearson;  2/26/53-7/15/54 
Springfield — 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  44,676 

►  KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 

MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS,  DuM;  Headley-Reed; 

15,000 

Buttet— 

►  KOPR-TV  (4)  CBS,  ABC;  Hollingbery;  7.000 

►  KXLF-TV  (6).    No  estimate  given. 
Great  Fallst— 

►  KFBB-TV  (5)  CBS,  NBC,  ABC,  DuM;  Headley- 

Reed;  6,500 


WASHINGTON 


D.C 


<y{{t'</tvatj  between  ^ 
and  /Ae  c€a/iifof  Jj^r- 


Directly  opposite  the  FEDERAL 
COMMUNICATIONS  COMMISSION 

JOSEPH  MASSAGLIA,  JR.,  PRESIDENT 
JOEL  E.  BAUGH,  MANAGER 

Other  Massaglia  Hotels 

•  MIRAMAR,  Santa  Monica,  California 

•  SENATOR,  Sacramento,  California 

•  EL  RANCHO,  Gallup,  New  Mexico 

•  SINTON,  Cincinnati,  Ohio 
BOND,  Hartford,  Connecticut 


J 


SITE  of  proposed  studio  expansion  by 
WSJV-TV  Elkhart,  Ind.,  ABC-TV  affiliate, 
is  shown  to  ABC  President  Robert  E.  Kint- 
ner  (r)  by  John  F.  Dille  Jr.,  station  presi- 
dent. WSJV-TV  is  on  eh.  52. 


Missoulat — 

KGVO-TV  (13)  CBS;  Gill-Perna;  3/11/53-7/1/5^ 

NEBRASKA 

Holdrege  (Kearney)  — 

►  KHOL-TV  (13)  CBS,  DuM;  Meeker;  34,750 
Lincoln — 

KFOR-TV  (10)  See  footnote  (d) 

►  KOLN-TV  (12)  ABC,  CBS,  DuM;  Avery-Kno- 

del; 86,562 

Omaha— 

►  KMTV  (3)  ABC,  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  DuM,  NBC;  Blair;  245,038 

NEVADA 

Hendersonf — 
Southwestern   Publishing    Co.    (2)  6/7/54-Un- 
knovm 
Las  Vegast — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

14,925 

Renot — 

►  KZTV  (8)  ABC,  CBS,  NBC,  DuM;  Pearson; 

15,428 

NEW  HAMPSHIRE 

Keenet — 

WKNE-TV  (45),  4/22/53-Unknown 
Manchester! — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  220,000 
Mt.  Washingtont — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

►  WRTV  (58)  107,000 
Atlantic  City— 

WFPG-TV  (46)  see  footnote  (d) 
WOCN  (52),  1/8/53-Unknown 
Camdent — 

WKDN-TV  (17),  1/28/54-Unknown 

Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 

New  Brunswickt — 

WTLV  CIS),  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquet — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,000 

►  KOB-TV  (4)  NBC,  DuM;  Branham;  43,797 

Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker; 

21,118 

NEW  YORK 

Albany  (Schenectady,  Troy) — 
WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV    (41)    ABC,    CBS,    DuM;  Boiling; 

92,000 

WTVZ  (*17),  7/24/52-Unknown 


Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Boi- 

ling; 278,733 
WQTV  (*46),  8/14/52-Unknown 

Bloomingdalet  (Lake  Placid) — 

WIRI  (5)  12/2/53-Summer  '54 
Buffalo — 

►  WBEN-TV  (4)  ABC,  CBS.  DuM;  Harrington, 

Righter  &  Parsons;  403,210.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

150,000 

WTVF  ("23)  7/24/52-Unknown 
WGR-TV  (2)  NBC;  Headley-Reed;  4/7/54-Aug. 
'54 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-Sept. 
'54 

Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE   (24)  ABC,  CBS,  NBC,  DuM;  Forjoe; 

31,500 

Ithacat — 

WHCU-TV  (20)  CBS;  1/8/53-November  '54 
WIET   (*14),  1/8/53-Unknown 
Kingston — 

►  WKNY-TV  (66)  ABC,  CBS,  NBC,  DuM;  Meeker 

New  York — 

►  WABC-TV  (7)  ABC;  Petry;  4.150.000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,150,000 

►  WATV  (13)  See  Newark,  N.  J. 

*•  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,150,000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,150.000 

►  WOR-TV   (9)    WOR;   WOR-TV  Sis.;  4,150,000 

►  WPIX  (11)  Free  &  Peters;  4,150,000 
WGTV  (*25),  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 

Rochester — 

WCBF-TV   (15),  6/10/53-Unknown 

►  WHAM- TV  (6)  ABC,  NBC;  Hollingbery;  230,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 

210,000 

WRNY-TV  (27),  4/2/53-Unknown 
WROH  (*21),  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 

Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis.;  301,650 

►  WTRI  (35)  CBS;  Headley-Reed;  85,050 

Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,855 
WHTV  (*43),  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  345,855 
Utica — 

WFRB  (19),  7/1/53-Unknown 

►  WKTV   (13)   ABC,  CBS,  NBC,  DuM;  Cooke; 

141,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  ABC,  CBS,  NBC,  DuM;  Boiling; 

22  525 

WLOS-TV  (13)  Venard;  12/9/53-Aug.  '54 

Chapel  Hillt— 
WUNC-TV  (*4),  9/30/53-September  '54 

Charlotte — 

►  WAYS-TV    (36)    ABC,    NBC,    DuM;  Boiling; 

48,000 

►  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis.; 

407,222 

Durhamt — 

WTVD  (11)  ABC,  NBC;  Headley-Reed;  1/21/54- 

Aug.  '54 

Fayettevillet — 
WFLB-TV  (18)  4/13/54-Vnknovm 

Gastoniat — 

WNSC-TV  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV    (57)    ABC;   Boiling;  U/20/52-Vn- 

known 

►  WFMY-TV  (2)  ABC,  CBS.  DuM;  Harrington. 

Righter  &  Parsons;  231.184 
Greenville — 

►  WNCT  (9)  ABC,  CBS,  NBC,  DuM;  Pearson; 

60,879 

Raleigh — 

►WNAO-TV  (28)  ABC,  CBS,  NBC,  DuM;  Avery- 
Knodel;  61,410 
Wilmingtonf — 

►  WMFD-TV  (6)  NBC;  Weed;  25,934 
WTHT  (3)  2/17/54-Aug.  '54 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Page  98    •    July  5,  1954 


Broadcasting 


Telecasting 


Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  213,267 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  51,300 

NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV  (5)  CBS.  NBC,  DuM;  Blair;  6.125 
Fargo t— 

►  WDAY-TV  (6)  ABC.  CBS.  NBC.  DuM;  Free  & 

Peters:  42.260 

Grand  Forkst — 
KNOX-TV  (10)  3/10/54-Unknown 

Minott — 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed; 

22,000 

Valley  Cityt— 
KXJB-TV  (4)  CBS;  Weed;  8/5/53-July  '54 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  56,199 
Ashiabulat — 

►  WICA-TV  (15)  20,000 

Cincinnati — 

WCET  (*48)  12/2/53-July  '54 

►  WCPO-TV  (9)  ABC.  DuM;  Branham;  525,000 

►  WKRC-TV  (12)  CBS;  Katz;  525.000 

►  WLWT  (5)  NBC  WLW  Sis.;  525.000 
WQXN-TV  (54)  Forjoe;  5/14/53-October  '54 

Cleveland — 
WERE-TV  (65).  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1.036,720 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  883,980 

►  WXEL  (8)  ABC.  CBS.  DuM;  Katz;  823.629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS:  Blair;  307.000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307.000 
WOSTT-TV    C34).  4/22/53-Unknown 

►  WTVN  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  ABC,  CBS,  DuM;  Hollingbery; 

637.330 

WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  NBC;  WLW  Sis;  320,000 
Elyriat— 

WFOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (5)  Weed;  12/4/52-Summer  '54 

►  WLOK-TV  (73)  ABC,  CBS,  NBC,  DuM;  H-R; 

59,166 
Mansfieldt — 

Fergum  Theatres  Inc.  (36)  6/3/54-Unknown 
Massillont — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►-WSTV-TV  (9)  CBS:  Avery-Knodel;  1.083.900 
Toledo— 

►  WSPD-TV  (13)  ABC,  CBS.  NBC,  DuM;  Katz; 

286,382 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  115,000 

►  WKBN-TV    (27)    ABC,   CBS,   DuM;  Raymer; 

131.838 
Zanesville — 

►  WHTZ-TV  (50)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 35,000 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  160,953 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 

Enidt— 

KGEO-TV  (5)  ABC;  Pearson;  12/16/53-July  '54 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Everett-McKinney;  48,185 
Miamif — 

KMTV  (58),  4/22/53-Unknown 
!  Muskogeet — 

KTVX  (8)  Avery-Knodel;  4/7/54-Unknown 
Oklahoma  City — 

►  KMPT  (19)  DuM;  Boiling;  98,267 

►  KTVQ  (25)  ABC.  NBC;  H-R;  113,208 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  271,841 
KETA  (*13)  12/2/53-Unknown 

Tulsa— 

►  KCEB  (23)  NBC,  DuM;  Boiling;  80,000 

►  KOTV  (6)  ABC,  CBS,  NBC,  DuM;  Petry;  229,100 
KSPG  (17)  2/4/54- Unknown 

Central  Plains  Enterprises  Inc.  (2)  Initial  Deci- 
sion 6/8/54 

OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

13,000 
Medford — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

20,600 

Broadcasting   •  Telecasting 


Portland — 

►  KOIN-TV  (6)  ABC,  CBS;  Avery-Knodel;  182,283 

►  KPTV  (27)  ABC,  NBC.  DuM;  NBC  Spot  Sis.; 

177,383 

Oregon  Tv  Inc.  (12),  Initial  Decision  11/10/53 
North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
Salemf— 

KSLM-TV  (3),  9/30/53-Unknown 

PENNSYLVANIA 

Allentownt — 
WFMZ-TV    (67)    Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53— Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC.  CBS,  NBC,  DuM;  H-R; 

428,774 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker,  74,803 
Chambersburgt — 

►  WCHA-TV  (46)  CBS,  DuM;  Forjoe;  20.000 
Easton — 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,410 

Erie— 

►  WTCU  (12)  ABC,  NBC.  DuM:  Petry:  208.500 

►  WSEE  (35)  CBS;  Avery-Knodel;  20,404 
WLEU-TV  (66)  12/31/53-Unknown 

Harrisburg — 

WCMB-TV  (27)  Cooke;  7/24/53-S/1/54 
►WHP-TV  (55)  CBS;  Boiling;  118,150 

►  WTPA  (71)  NBC;  Headley-Reed;  118,150 

Hazletont — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
Johnstown — 

►  WARD-TV  (56)  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  769,656 

►  WGAL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker; 

297,652 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
Lebanont — 

►  WLBR-TV  (15)  Burn-Smith;  151,200 
New  Castlet— 

►  WKST-TV     (45)     DuM;  Everett-McKinney; 

139,578 
Philadelphia — 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,609.667 

►  WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 
W7BG-TV  (23),  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,767.042 
Pittsburgh — 

►  WDTV  (2)  ABC,  CBS,  NBC,  DuM;  DuM  Spot 

Sis.;  1,119,210 

►  WENS  (16)  ABC.  CBS;  Petry;  307,149 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  (»13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknovm 
Reading — 

►WEEU-TV    (33)    ABC,    NBC;  Headley-Reed; 

54,206 

►  WHUM-TV  (61)  CBS;  H-R;  175,000 
Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  154,000 

►  WGBI-TV  (22)  CBS;  Blair;  160,000 

►  WTVU  (73)  Everett-McKinney;  150,424 
Sharont — 

WSHA  (39)  1/27/54-Unknown 
Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  160,000 

►  WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

173,000 
Williamsportt — 
WRAK-TV    (36)    Everett-McKinney;  11/13/52- 
Summer  54 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 

►  WSBA-TV  (43)  ABC;  Young;  76.100 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1,120,- 

925 

►  WNET  (16)  ABC,  CBS,  DuM;  Raymer:  34,100 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  44,150 
Camdenf — 

WACA-TV  (15)  6/3/53-Unknown 
Charleston — 

►  WCSC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Free  & 

Peters;  114,170 
WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/1/54 
Columbia — 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  53,200 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  105,258 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  53,454 


Florencet — 

WBTW  (8)  CBS;  11/25/53-Sept.  '54 
Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,662 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 

Spartanburgt — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Aug.  '54 

SOUTH  DAKOTA 

Rapid  Cityt—  .  * 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst — 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

75,187 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham; 90,000 
Jacksont — 

WDXI-TV  (9)  Burn-Smith;  12/2/53-Aug.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 

Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  78,626 

►  WTSK  (26)  CBS,  DuM;  Pearson;  74,700 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  283,350 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  283,350 
Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  191,810 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  191,810 
Old  Hickory  (Nashville) — 

WL AC-TV  (5)  Katz;  8/5/53- Aug.  '54 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  33,217 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  50,846 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  50,846 

KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

71,000 

Beaumontt — 

►  KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  19,128 
KTRM-TV  (6)  Initial  Decision  7/22/53 

Big  Springf— 

Big  Spring  Bcstg.  Co.  (4)  Initial  Decision  6/11/54 

Corpus  Christit — 

►  KVDO  (22)  Young 

KTLG  (43)  12/9/53-Unknown 
Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas — 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-8/1/54 

►  KRLD-TV  (4)  CBS;  Branham;  388,771 

►  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry;  390,000 
El  Paso— 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

52,422 

►  KTSM-TV  (9)  NBC:  Hollingbery;  41,229 
KELP-TV  (13)  Forjoe;  3/18/54-Sept.  '54 

Ft.  Worth— 

►  WBAP-TV    (5)    ABC,   NBC;    Free   &  Peters; 

374,600 

Galveston — 

►  KGUL-TV  (11)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

300,000 

Harlingenf  (Brownsville,  McAllen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  34,727 

Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  344,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  22,156 
Lubbockt — 

►  KCBD-TV  (11)  ABC,  NBC;  Pearson;  56,026 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

56,026 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMTD-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

34,500 

July  5,  1954    •    Page  99 


FOR  THE  RECORD 


San  Angelo — 

►  KTXL-TV  (8)  CBS;  Venard;  28,035 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  195.233 

►  WOAI-TV  (4)  NBC;  Petry;  193,778 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwatert — 
KPAR-TV  (12)   CBS;  Avery-Knodel;  8/26/53- 
Unknown 
Temple — 

►  KCEN-TV  (6)  NBC!  JHollingbery;  80,758 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 
Tyler!— 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 

KLTV  (7)  1/27/54-Fall  '54 
Victoriaf — 

KNAL  (19)  Best;  3/26/53-Unknown 
Wacot — 

►  KANG-TV  (34)  ABC;  Pearson;  36,860 
Weslacof  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  67,003 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85.300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KTVT  (4)  NBC;  Blair;  162,600 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

162,600 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-8/15/54 
VERMONT 

Montpeliert — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/6/54 

VIRGINIA 

Danville! — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,500 
Hampton  (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  100,300 


Food  sales  in  El  Paso  and  its  24  county 
trading  area  were  $120,633,000  in  1953. 

KROD-TV  operates  on  56,300  watts— 
VHF4.  Our  mountain-top  TV  installa- 
tion .  .  .  the  highest  in  Texas;  5,285 
feet  above  sea  level  and  1,585  feet  above 
average  terrain  gives  greater  coverage 
than  any  other  station  in  our  trading 
area  .  .  .  KROD-TV  is  affiliated  with 


Page  100    •    July  5,  1954 


Harrisonburg! — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Devney; 

84,328 

Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

113.440 

Newport  News — 

WACH-TV  (33)  See  footnote  (d) 
Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  319,564 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  105,200  1 

►  WVEC-TV  (15)  See  Hampton 

Petersburg! — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  450,144 
Roanoke — 

►  WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel; 

261,893 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  68,216 
Seattle— 

►  KING-TV  (5)  ABC;  Blair;  354,800 

►  KOMO-TV  (4)  NBC;  Hollingbery;  354,800 
KCTS  (*9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Vnknown 
Spokane — 

►  KHQ-TV  (6)  ABC,  NBC;  Katz;  75,757 

►  KXLY-TV    (4)    CBS,    DuM;  Avery-Knodel; 

75.968 

Louis  Wasmer  (2)  3/18/54-Sept.  '54 
Tacoma — 

►  KMO-TV  (3)  Branham;  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  354,800 
Vancouver! — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 

Yakima — 

►  KIMA-TV  (29)  ABC.  CBS,  NBC,  DuM;  Weed; 

23,975 


KROD  -  600  K.C.  —  CBS  -  5,000  watts. 
Owned  and  operated  by  the  El  Paso 
Times,  Inc. 

Roderick  Broadcasting  Company 
Dorrance  D.  Roderick,  President 

Val  Lawrence,  Vice  Pres.  &  Gen.  Mgr. 

Dick  Watts,  Sales  Manager 

Represented  Nationally  by 
The  BRANHAM  Company 


WEST  VIRGINIA 

Charlestont — 

►  WKNA-TV  (49)  ABC,  DuM;  Weed;  40.000 
WCHS-TV  (8)  CBS.  DuM:  Branham;  2/11/54- 

8/1/54  (granted  ST  A  June  17) 

Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 
Fairmont! — 

►  WJPB-TV  (35)  ABC.  NBC,  DuM;  Gill-Perna; 

34,500 

Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC.  DuM;  Katz;  411,792 
Oak  Hill  (Beckley)!— 

WOAY-TV  (4)  6/2/54-Unknown 
Parkersburg! — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281.811 

WISCONSIN 

Eau  Claire! — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 
Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed; 

191,253 

WFRV-TV  (5)  3/10/54-Unknovm 
La  Crosse! — 
WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  10/28/53- 
8/1/54 

WTLB  (38)  12/16/53-Unknovm 
Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  50,000 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  54,000 
Marinette! — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/53- 
August  '54 
Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  352,760 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  297.500 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  679,256 
Milwaukee  Area  Telecasting  Corp.  (12)  6/11/54- 
Unknown 
Neenah! — 

►  WNAM-TV  (42)  George  Clark 
Superior!  (Duluth,  Minn.) — 

►  KDAL-TV  (3).  See  Duluth,  Minn. 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  48,700 
Wausau! — 

WOSA-TV  (16)  Rambeau;  2/10/54-7/1/54 
Wisconsin  Valley  Tv  Corp.  (7)  5/12/54-Unknovon 

WYOMING 

Casper! — 

KSPR-TV  (2)  5/14/53-Unknown 
Cheyenne! — 

►  KFBC-TV  (5)  CBS,  NBC;  Hollingbery 

ALASKA 

Anchorage! — 

►  KFIA  (2)  ABC,  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  8,000 
Fairbanks! — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAII 

Honolulu! — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  56,000 

►  KONA  (11)  DuM,  NBC;  NBC  Spot  Sis.;  56,000 

►  KULA-TV  (4)  ABC;  Headley-Reed;  56,000 

PUERTO  RICO 

San  Juan! — 

►  WAPA-TV  (4)  ABC,  NBC,  DuM;  Caribbean 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter- American;  30,000 

CANADA 

Hamilton! — 

►  CHCH-TV  (10) 
Kitchener! — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy;  ! 

50,000 
London! — 

►  CFPL-TV  (10)  CBS;  35.000 
Montreal — 

►  CBFT  (2)  201,433 

►  CBMT  (6)  201,433 
Ottawa — 

►  CBOT  (4)  10,100 
St.  John,  N.  B.— 

►  CHSJ-TV  (4)  CBS 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 

Broadcasting   •  Telecasting 


Sudburyt — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 

da.  Weed;  7,326 
7,326 
Toronto — 

►  CBLT  (9)  222,500 
Vancouver — 

►  CBUT  (2)  CBS 
Windsor— (Detroit,  Mich.) 
«v  CKLW-TV  (9)  Young 
Winnipeg! — 

►  CBWT 

MEXICO 

Juarezf  (El  Paso,  Tex.)— 

►  XEJ-TV  (5)  National  Time  Sales;  20,000 
Tijuanat  (San  Diego) — 

►  XETV  (6)  Weed;  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
382;  total  cities  with  stations  on  air:  255.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 


Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.    Total  sets  in  use  30,927,786. 
*  Indicates  educational  stations, 
t  Cities  NOT  interconnected  with  AT&T. 

(a)  Figure  does  not  include  309,309  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B-T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's:  KDZA- 
TV  Pueblo,  Colo.;  WKLO-TV  Louisville,  Ky.; 
KFAZ  (TV)  Monroe,  La.;  WBKZ  (TV)  Battle 
Creek,  Mich.;  WTAC-TV  Flint,  Mich.;  KACY 
(TV)  Festus,  Mo.;  KFOB-TV  Lincoln,  Neb.; 
WFPG-TV  Atlantic  City,  N.  J.;  WECT  (TV) 
Elmira,  N.  Y.;  WIFE  (TV)  Dayton,  Ohio;  WKJF- 
TV  Pittsburgh,  Pa.;  KNUZ-TV  Houston,  Tex.; 
WACH-TV  Newport  News,  Va. 


JULY 

July  7-10:  First  Advertising  Agency  Group,  an- 
nual conference,  Northernaire,  Three  Lakes, 
Wis. 

July  8-9:  Virginia  Assn.  of  Broadcasters,  Natural 
Bridge  Hotel,  Natural  Bridge. 

July  9:  Air  Force  briefing  of  advertising  agencies 
on  bids  for  fiscal  1955  recruiting  contract,  Pen- 
tagon, Washington.    Room  5A1070.    10  a.m. 

July  10  (tentative):  Senate  Communications  Sub- 
committee meets  with  FCC  on  status  and  de- 
velopment of  uhf.  G-16,  Senate  wing,  U.  S. 
Capitol.  Closed. 

July  24-31 :  Radio-Tv  Workshop,  American  Baptist 
Assembly,  Green  Lake,  Wis. 

AUGUST 

Aug.  1-4:  National  Audio-Visual  Convention  & 
Trade  Show,  Conrad  Hilton  Hotel,  Chicago. 

Aug.  2-21:  Summer  Tv  Workshop,  Michigan 
State  College,  East  Lansing. 

Aug.  9  (week  of) :  International  Alliance  of 
Theatrical  Stage  Employes,  Netherlands  Plaza 
Hotel,  Cincinnati. 

Aug.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
summer  conference,  New  York. 

Aug.  25-27:  Western  Electronic  Show  &  Con- 
vention,-Ambassador  Hotel,  Los  Angeles. 

Aug.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
Hotel,  Atlanta,  Ga. 

Aug.  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake. 

Aug.  30-Sept.  4:  11th  International  Workshop  In 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

SEPTEMBER 

Sept.  1:  Deadline  for  entries  in  1953-54  public 
interest  awards  for  exceptional  service  to  farm 
safety,  National  Safety  Council. 

Sept.  13-14:  British  Columbia  Assn.  of  Radio  & 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  26-29:  Pacific  Coast  Council,  American 
Assn.  of  Advertising  Agencies,  Hotel  Del  Coro- 
nado,  Coronado,  Calif. 

Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington,  D.  C. 

Sept.  30-Oct.  1:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference. Hotel  Sherman,  Chicago. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama, Tuscaloosa. 

Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations,  French  Lick  Springs,  Ind. 

Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler,  Boston. 

Oct.  13-17:  Audio  Engineering  Society.  Hotel 
New  Yorker,  New  York. 


HOWARD  E.  STARK 


=     so  EAST  98«  STREET 


LDORAD° 


Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

NOVEMBER 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 


SPECIAL  LISTING 

BAB  Clinics 


July  12:  Burlington,  Vt. 
July  13:  Boston,  Mass. 


July  15:  Syracuse,  N.  Y. 
July  16:  New  York  City. 
July  19:  Tampa.  Fla. 
July  20:  Charlotte,  N.  C. 
July  20:  Detroit,  Mich. 
July  22:  Richmond,  Va. 
July  23:  Washington,  D.  C. 
July  26:  Philadelphia,  Pa. 
July  27:  Pittsburgh,  Pa. 
July  29:  Cleveland,  Ohio. 
Aug.    9:  Milwaukee,  Wis. 
Aug.  10:  Chicago,  111. 
Aug.  12:  Los  Angeles,  Calif. 
Aug.  13:  San  Francisco,  Calif. 
Aug.  16:  Portland,  Ore. 
Aug.  17:  Seattle,  Wash. 
Aug.  19:  Montana 
Aug.  20:  Boise,  Idaho. 
Aug.  23:  Salt  Lake  City,  Utah 
Aug.  24:  Denver,  Colo. 
Aug.  26:  Albuquerque,  N.  M. 
Aug.  27:  Wichita,  Kan. 
Aug.  30:  St.  Louis.  Mo. 
Aug.  31:  Indianapolis,  Ind. 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 

Placid,  N.  Y. 
Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 

Pittsburgh. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  7-8:  NARTB  Dist.  10,  Fontentelle  Hotel, 
Omaha. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:  NARTB  Dist.  15,  Clift  Hotel,  San 
Francisco. 

Oct.  25-26:  NARTB  Dist.  16,  Camelback  Inn. 
Phoenix,  Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.   4-5:   NARTB  Dist.   12,  Jens  Marie  Hotel, 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


THE 


DETROIT 


AREA 


In  the  Detroit  Area,  CKLW-TV  with 
its  325,000  watt  power  penetrates 
a  population  grand  total  area  of 
5,416,375  in  which  82.7%  of  all 
families  own  TV  sets.  Of  these 
1,305,520  TV  families  88.2%  are 
covered  by  CKLW-TV  channel  9,  or 
a  grand  total  coverage  of  1,151,554 
TV  families.. 

CKLW-TV 

Guardian  Bldg.  •  Detroit 


Adam  J.  Young,  Jr.,  Inc., 
National  Rep. 


J.  E.  Campcau 
President 


Broadcasting   •  Telecasting 


July  5,  1954  •    Page  101 


editorials 


No  Sensible  Alternative 

LAST  WEEK'S  consolidation  of  television  sales  promotion  into  a 
single,  all-industry  effort  was  the  only  conclusion  a  rational 
group  of  businessmen  could  reach.  A  duplication  of  activity  be- 
tween rival  groups,  as  had  been  threatened,  was  unthinkable. 

The  new  formula  of  a  truly  all-industry  bureau  promises  a 
larger  budget  and  hence  more  effective  work  than  could  have  been 
managed  by  a  group  relying  on  fewer  than  all  the  elements  in  tele- 
casting. To  say  that,  however,  does  not  detract  from  the  organiza- 
tional job  done  by  the  stations  and  representatives  involved  in 
Television  Advertising  Bureau.  It  cannot  be  denied  that  the  TvAB 
movement  was  the  catalytic  agent  that  precipitated  the  formation 
of  an  all-industry  group.  Without  that  movement,  the  central 
bureau  for  all  telecasting  probably  would  not  have  materialized 
as  quickly. 

Though  some  may  try  to  call  it  such,  the  merger  of  the  two 
promotion  groups  was  neither  victory  for  one  nor  capitulation  for 
the  other.  It  was  the  result  of  sensible  negotiation  and  compromise, 
conducted  among  good  businessmen  who  realized  that  factionalism 
in  such  a  project  would  only  guarantee  weakness. 

The  Great  Anti-Gambling  Hoax 

A GREAT  hoax  was  perpetrated  by  the  Senate  Commerce  Com- 
mittee last  week.  It  approved,  unanimously,  an  anti-gambling 
bill  (S  3542)  which  discriminates  against  broadcast  services  in 
favor  of  the  printed  media.  It  demolishes  the  "radio  on  a  parity 
with  the  press"  thesis. 

The  bill  would  bar  stations  from  transmitting  horse  or  dog  race 
information  by  invoking  a  one  hour  lag,  except  for  one  feature 
race  per  day.  Newspapers  and  "tip  sheets"  can  go  to  press  at  will. 
The  Dept.  of  Justice  wanted  the  bill.  The  FCC  didn't.  It  makes 
campaign  fodder  for  the  November  elections. 

The  legislation  probably  won't  be  enacted  at  this  session — with 
only  a  month  remaining.  It  goes  on  the  consent  calendar  and  one 
objection  can  block  it. 

But  where  were  the  broadcasters  when  the  bill  was  in  committee? 
Probably  one  Senator  could  have  blocked  it.  We  have  it  on  good 
authority  that  not  a  single  committee  member  was  even  approached. 

This  is  censorship.  It  interferes  with  the  right  of  stations  to 
handle  legal,  legitimate  news  when  it  is  news.  Horse  racing  is 
legal.  News  about  it  must  be  legal  too. 

Some  seem  to  argue  that  to  oppose  this  bill  is  to  favor  the  bookies 
and  the  racketeers.  That's  sheer  fantasy.  The  bill  impinges  upon 
the  freedom  of  the  broadcast  media.  It  should  be  resisted  as 
strongly  as  if  it  provided  for  full  program  censorship.  There  is  no 
middle-ground. 

Doctored  Diversification  Doctrine 

WITH  INCREASING  frequency  the  question  is  being  asked 
whether  the  FCC  staff  is  still  functioning  under  New  Deal 
policies,  rather  than  under  free  enterprise  concepts  of  the  GOP. 

"There's  little  doubt  about  the  validity  of  the  question.  In  a 
half-dozen  current  cases  awaiting  FCC  action,  the  Broadcast  Bureau 
has  violently  opposed  recommendations  by  examiners  favoring 
newspaper  applicants  over  non-newspaper.  In  other  cases,  there 
have  been  initial  decisions  by  examiners,  picking  up  the  same  so- 
called  diversification  of  control  theme,  not  only  against  newspaper 
applicants  but  against  applicants  who  may  own  other  radio  or 
television  stations. 

The  FCC  has  not  adopted  a  firm  "diversification"  policy.  In 
fact  it  has  disclaimed  "discrimination"  against  any  class  of  applicant, 
except  in  those  instances  where  a  grant  would  result  in  a  "monop- 
oly" of  the  avenues  of  information  in  a  given  area. 

The  Broadcast  Bureau  functions  as  a  party  in  all  comparative 
hearings.  Aggrieved  newspaper  applicants  are  contending  that  it  has 
adopted  an  "anti-newspaper"  policy.  The  record  seems  to  support 
that  conclusion. 

The  examiners  sit  as  trial  judges.  But  they  do  not  decide  cases; 
they  simply  recommend.  They  issue  "initial  decisions"  which  are 
subject  to  exception,  argument  and  review  by  the  FCC.  The 
"initial  decision"  thus  is  a  misnomer. 

Examiners  don't  like  to  be  reversed.    Hence,  with  a  weather 

Page  102    •  July  5,  1954 


Drawn  for  Broadcasting  •  Telecasting  by  Frank  Tabor 


"In  just  one  moment,  the  Tasty  Soda  Cracker  program,  but  first,  a 
testimonial." 

finger  to  the  FCC  wind,  some  may  reach  conclusions  which  they 
feel  might  win  Commission  approval. 

For  years  lip  service  has  been  given  to  "diversification  of  the 
mass  media  of  communication."  It  is  rare,  these  days,  to  find  an 
examiner's  report  that  does  not  run  head-long  into  this  highly 
sensitive  and  little  understood  doctrine.  Cases  are  cited  where 
the  examiner,  for  dozens  of  paragraphs,  may  indicate  superiority' 
of  an  applicant  (a  newspaper  or  multiple  owner)  only  to  conclude 
that  an  opposing  applicant  (more  than  likely  a  newcomer)  is 
entitled  to  the  grant  because  he  isn't  in  the  newspaper  business,  or 
because  he  doesn't  own  a  standard  station. 

Congress  has  made  clear  its  position.  It  wants  no  part  of  dis- 
crimination. Eight  years  ago  it  first  sought  to  write  a  specific  anti- 
newspaper  discrimination  provision  into  the  law.  Two  years  ago, 
it  dropped  such  an  amendment  upon  assurances  from  FCC  spokes- 
men that  there  had  been  no  discrimination  and  would  be  none. 

But  it  appears  to  us  that,  since  commissioners  come  and  go, 

Congress  had  better  have  its  say,  so  that  FCC  employes,  whether 

New  Deal,  Fair  Deal  or  Republican,  will  understand  precisely 

what  Congress  intends.   The  so-called  "Newspaper  Amendment" 

proposed  in  the  last  Congress,  but  then  dropped  (and  which  goes 

beyond  newspaper  ownership),  sounds  good  to  us.  It  reads: 

The  Commission  shall  not  make  or  promulgate  any  rule  or 
regulation  of  substance  or  procedure,  the  purpose  or  result  of 
which  is  to  effect  a  discrimination  between  persons  based  upon 
interest  in,  association  with,  or  ownership  of  any  medium  pri- 
marily engaged  in  the  gathering  and  dissemination  of  informa- 
tion and  that  no  application  for  a  construction  permit  or  station 
license,  or  for  the  renewal,  modification,  or  transfer  of  such  a 
permit  or  license  shall  be  denied  by  the  Commission  solely 
because  of  any  such  interest,  association,  or  ownership. 

Causes  and  Cures 

TO  JUDGE  by  the  testimony  of  several  Senators  at  last  week's 
hearings  before  a  subcommittee  of  the  Senate  Rules  Committee, 
there  is  strong  sentiment  in  favor  of  kicking  radio  and  television 
off  the  Hill. 

This  sentiment  is  founded  in  the  hope  that  the  removal  of  radio 
and  television  from  Congressional  hearings  will  somehow  perform 
the  magic  of  making  all  Senators  and  Congressmen  behave.  The 
fact  that  such  a  hope  was  never  realized  before  the  arrival  of  radio 
and  television  does  not  seem  to  strike  the  anti-broadcasting  element 
as  inconsistent. 

If  a  girl  has  a  wart  on  her  nose  which  disturbs  her  when  she 
looks  in  a  mirror,  the  condition  will  not  be  cured  by  throwing  all 
the  mirrors  out  of  her  house.  Similarly,  the  Congress  cannot  clean 
up  its  own  blemishes  by  kicking  out  the  two  news  media  which 
provide  the  most  accurate  reflections. 

Fortunately,  the  Senate  subcommittee  reviewing  rules  of  conduct 
will  continue  with  its  hearings  this  week.  Radio  and  television 
broadcasters  owe  it  not  only  to  themselves  but  also  to  the  American 
public  to  see  that  the  argument  regarding  radio-tv  coverage  of 
Congress  is  not  confined  to  the  one  side  so  far  presented. 

Broadcasting   •  Telecasting 


Jim  DeLand 
Drives  Your 
Sales  Message 
Home  ...  . 

in 


Every  night  at  5  PM  on  WWJ,  Jim 

DeLand  drives  home  amid  the  bulk  of 
Detroit's  975,000  auto-riding  workers. 
His  program  is  smack  in  the  middle  of 
the  daily  homeward  rush. 


This  is  a  WWJ  show  with  lots  of  appeal  to  drivers.  The  records  are  sweet 
and  lively.  The  baseball  scores  are  hot.  The  safe-driving  tips  are  subtle. 
The  commercials  are  blended  with  DeLand  piano  ramblings.  And  the 
voice  . . .  that  voice  of  DeLand' s  is  the  most  persuasive  in  Detroit  radio  as 
it  rolls  out  from  under  the  dash,  driving  home  a  sales  message. 


YOUR  PRODUCT  BELONGS  IN  GOOD 
COMPANY,  DRIVING  HOME  WITH  JIM  DELAND 


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WORLD'S  FIRST  RADIO  STATION   •   Owned  and  Operated  by  THE  DETROIT  NEWS    •    National  Representatives:  The  GEORGE  P.  HOLUNGBERY  CO. 


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The  purchase  of  Midlaiu 
Broadcasting  Company,  operator 
IP  of  KMBC-TV,  by  the  Cook  Paint  and  Varnis! 

Company,  operators  of  WHB-TV,  has  been  approved  by  th 
Federal  Communications  Commission.  The  two  stations  have  beei 
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THE  BIG  TOP  IS 
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The  tallest  tower  in  the  Heart  of 
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using  BIGgest  power  and  TOP-height 
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by  its  top  coverage  of  the  rich  Kan- 
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STARRING  THE  CBS-TV  NETWORK! 

Full  CBS-TV  network  programming — the  big,  top  television  shov 
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FEATURING  KANSAS  CITY'S 
GREATEST  TALENT! 


The  biggest  personalities,  the  top  local 
programs  of  the  two  stations  are  now  ex- 
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THE  "COLOSSAL-COVERAGE' 
RADIO  TEAM— KMBC-KFRM! 

Now  under  "Big  Top"  direction  is  also  the  great  radio  team,  KM 
KFRM,  covering  the  Kansas  City  and  Kansas  radio  markets  as  no  of 
Kansas  City  station  can.  It's  CBS  Radio,  of  course,  on  "The  Team!" 

DON  DAVIS 
Vice  President 


KMBC  Building 
11th  and  Central  Stj., 
Kansas  City,  Mo. 


JOHN  T.  SCHILLING 
Vice  Pres.  &  Gen.  Mgr. 


GEORGE  HIGGINS 

Vice  Pres.  &  Sales  MgrH 

DICK  SMITH  MORI  GREINER,  Jr\ 

Director  of  Radio  Director  of  Televisioni 

HENRY  GOLDENBERG,  Chief  Engineer 


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FCC  Suggests 
hf-Vhf  Remedies 

Kools,  CBS  Set 
Novel  Contract 


Page  27 


Page  29 


ipposit 


ition  Voiced 
Skywave  Plan 
Page  42 


19"  C 


olor  Tube 
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Page  76 


^TURE  SECTION 

egins  on  Page  79 


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IT'S  HIGHLY  CONCENTRATED! 

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right  inside  the  city — or  in  the  heavily 
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You  can  reach  them  all — 375,000  radio 
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IN  BALTIMORE 


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W-I-T-H  leads  every  other  radio  and 
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Get  the  whole  story  about  W-I-T-H  and 
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WLS  has  long  been  noted  for  its  station 
personality —  and  for  the  personalities 
on  the  station.  One  of  those  who  has 
helped  to  build  that  reputation  is  .  .  . 

MARTHA  CRANE 

Martha  Crane  came  to  WLS  "fresh"  from  Mt.  Pleasant, 
Iowa,  via  Iowa  Wesleyan  and  the  Northwestern  University 
School  of  Journalism,  after  a  journalistic  tour  of  Europe. 

From  that  time  on  she's  been  the  "homemakers  broad- 
caster" on  WLS.  By  far  the  oldest  continuous  homemaker 
program  feature  on  any  Chicago  station,  today  Martha 
Crane's  broadcasts  enjoy  greater  response  than  ever  before. 

During  her  years  with  WLS,  Martha  has  established  her 
own  home  and  raised  her  own  family.  She  has  encountered 
all  the  problems  and  lived  the  same  life  as  have  the  women 
who  listen  to  her  daily.  And  she  has  applied  the  same  practi- 
cal advice  and  philosophy  to  her  program  that  she  has  to  her 
own  successful  career  as  a  homemaker. 

Is  it  surprising  that  she  has  developed  a  loyal,  believing 
following  of  women  throughout  the  vast  WLS  coverage 
area?  Is  it  surprising  that  the  resulting  listener  loyalty,  built 
and  nurtured  over  many  years,  is  reflected  in  the  increasing 
sales  results  of  advertisers  who  participate  in  her  program? 


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DeSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


7 


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Page  4    •    July  12,  1954 


Broadcasting   •  Telecasting 


closed  circuit: 


MAYBE  it  was  try  for  size,  or  maybe  it 
was  serious  bid,  but  small  group  of  NBC 
Radio  affiliates,  at  June  28  meeting  in  New 
York  [B»T,  July  5],  proposed  that  NBC 
consider  proposition  to  sell  radio  network 
to  affiliates.  Response  from  '"top  brass" 
of  RCA-NBC  was  that  proposition  could 
not  be  entertained  at  this  time. 

★  ★  ★ 

WITH  PASSING  of  another  week  of  non- 
action on  FCC  chairmanship,  more  specu- 
lation developed  concerning  creation  of 
"vacancy"  to  permit  appointment  of  out- 
sider as  chairman.  This  centered  around 
possible  shift  of  Comr.  Robert  E.  Lee  to 
U.  S.  Controller  Generalship,  post  now 
being  contested  for  by  Mark  Trice,  Senate 
Secretary,  and  Rep.  Sterling  Cole  (R- 
N.  Y.) .  Mr.  Lee  is  well  qualified  by  virtue 
of  accounting  and  Congressional  appro- 
priations committee  background,  but  is 
happy  on  FCC.  If  this  should  eventuate, 
however,  it's  again  presumed  that  new  FCC 
chairman  would  be  George  C.  McCon- 
naughey  of  Ohio,  chairman  of  Renegotia- 
tion Board,  disciple  of  Sen.  Bricker  (R- 
Ohio)  and  former  chairman  of  Ohio  Public 
Service  Commission. 

★  ★  ★ 

DESPITE  SLIGHT  dip  this  summer  in 
national  spot,  both  radio  and  tv,  station 
representatives  foresee  biggest  fall  ever  for 
both  media.  And  biggest  windfall  should 
be  from  cigarette  manufacturers,  who  are 
hard-put  to  buck  lung  cancer  scare  and 
trend  toward  pipes  and  cigars. 

★  ★  ★ 

JUSTICE  DEPT.  in  eleventh-hour  attempt 
to  get  anti-gambling  bill  (S  3542)  through 
Congress  has  reworked  Bricker  bill  via 
conferences  with  Budget  Bureau  and  FCC. 
Reportedly  amendments  would  delete  cur- 
rent measure's  limitation  on  number  of 


horse  or  dog  racing  broadcasts  per  day; 
do  away  with  one  hour  time  lag  on  broad- 
cast. New  proposal  also  places  broad- 
casting of  racing  information  on  par  with 
newspapers,  which  in  current  bill  has  been 
touchy  point  with  radio-tv  industry  (see 
story  page  56).  Justice's  latest  version, 
presumably  to  be  introduced  on  Senate 
floor,  permits  broadcasts  of  such  informa- 
tion providing  they  are  intended  for  use 
as  news  reports. 

★  ★  ★ 

AMERICAN  FARM  Bureau  Federation 
and  National  Grange,  two  of  largest  farm 
organizations,  are  strongly  opposing  any 
move  to  cut  down  coverage  of  tv  stations 
either  through  single  market  plan  or  direc- 
tional antennas.  They've  notified  farm 
blocs  in  Congress  that  such  modifications 
would  degrade  tv  service  to  rural  areas 
and  deprive  farmers  of  service.  Same 
groups,  plus  others,  have  been  in  forefront 
of  clear  channel  fight  over  years  in  oppo- 
sition to  breakdowns. 

★  ★  ★ 

CBS  Television  has  notified  new  ch.  13 
group  in  Houston  (Houston  Consolidated 
Television  Co.)  that  it  will  continue  its 
affiliation  with  KGUL-TV  Galveston,  ch. 
1 1  outlet,  as  its  Houston  area  affiliate.  Ch. 
13  group,  headed  by  John  T.  Jones,  presi- 
dent of  Houston  Chronicle,  presumably 
will  affiliate  with  ABC-TV  and  DuMont. 
KTRH-AM,  owned  by  Chronicle,  is  CBS 
Radio  affiliate. 

★  ★  ★ 

NAME  change  for  BAB  is  in  works,  sub- 
ject to  board  and  membership  approval  in 
November.  On  decision  of  BAB  executive 
committee  last  week,  subject  to  approvals, 
name  will  switch  on  Jan.  1  "or  at  the  most 
propitious  moment"  to  Radio  Advertising 
Bureau. 


D'ARCY  Adv.  Co.  past  week  was  in  throes 
of  organizing  "autonomous"  Chicago  of- 
fice, to  be  devoted  "almost  exclusively" 
to  newly-won  Standard  Oil  (of  Indiana) 
account.  James  B.  Wilson,  heretofore  St. 
Louis  vice  president,  will  head  up  Chicago 
operation  and  Standard  account,  and  R.  P. 
Dunnell,  out  of  New  York,  will  be  radio- 
tv  director.  D'Arcy  will  maintain  20  to 
25  staffers  in  midwest  branch. 

★  ★  ★ 

THREE  NEW  members  to  CBS  Radio 
Affiliates  Board  elected  for  three  year 
terms  last  week,  according  to  certified 
report  submitted  to  Chairman  Kenyon 
Brown,  KWFT  Wichita  Falls,  Tex.,  by 
CPA  William  E.  Griess  of  Cincinnati. 
Wilton  E.  Hall,  WAIM  Anderson,  S.  C, 
elected  for  District  4  succeeding  Charles 
H.  Crutchfield,  WBT  Charlotte;  Charles  C. 
Caley,  WMBD  Peoria,  111.,  District  6,  suc- 
ceeding Hulbert  Taft  Jr.,  WKRC  Cincin- 
nati; F.  C.  Sowell,  WLAC  Nashville,  Dis- 
trict 9,  succeeding  H.  W.  Summerville, 
WWL  New  Orleans.  Six  hold-over  plus 
three  new  members  of  board  will  meet 
prior  to  Aug.  24  to  name  three  directors- 
at-large.  Incumbents,  who  can  succeed 
themselves,  are  George  B.  Storer,  John  F. 
Patt  and  John  E.  Fetzer. 

★  ★  ★ 

POLAROID  CORP.,  Cambridge,  Mass., 
television  spot  advertiser,  currently  handled 
by  BBDO,  New  York,  expected  to  name 
Doyle  Dane  Bernbach,  New  York,  to 
handle  its  advertising. 

★  ★  ★ 

THOUGH  final  decision  yet  unreached, 
Joseph  E.  Baudino,  vice  president  and 
general  manager  of  Westinghouse  Broad- 
casting Co.,  is  good  bet  to  be  invited  to 
succeed  Charles  C.  Caley,  WMBD  Peoria, 
as  chairman  of  board  of  BAB,  effective  in 
January. 


the  week  in  brief 

The  FCC  has  several  ideas  for  uhf 's  future .  .  , 
Kool  cigarettes,  CBS  try  unique  arrangement 
Ziv  pays  $4  million  for  'Corliss  Archer' .  .  .  . 

BMI  clinics  schedule  30  speakers  

P&G's  May  timebuys  top  $3  million  

ARB,  Nielsen  ratings  still  love  'Lucy'  

TvAB-NARTB  merger  draws  opposition .  .  . 
Fellows  cites  broadcasting's  contributions .... 
Daytime  skywave  plan  draws  protests  


27 
29 
31 
32 
34 
36 
38 
40 
42 


Broadcasting    •  Telecasting 


Jenner  group  will  hear  radio-tv  viewpoint   48 

President,  safety  officials  laud  radio-tv   62 

NBC  says  its  tv  clients  need  radio   74 

^  CBS  shows  off  its  19-in.  color  tube   76 

A  critical  look  at  the  Art  Directors  Awards ....  82 

How  local  news  films  pay  off   92 

►  Film  helps  KTTV  (TV)  into  the  black   94 

►  Ads,  Women  &  Boxtops:  Part  VI                   ,  103 

►  What  tv  did  to  politics  in  1952   108 

A  Holland  firm  will  make  the  Lawrence  tube.  .  115 

^  Telestatus:  tv  stations,  sets,  target  dates   127 

My  12,  1954     •    Page  5 


The  bigger 
the  better 


When  you're  spreading  spot 
radio  for  national  coverage, 
you're  smart  to  use  the  biggest 
units  you  can  get.  You  want 
stations  like  WJR — which  gives 
you  the  best  possible  radio 
coverage  of  a  market  of  15 
million  people,  some  10%  of 
the  nation's  buying  power. 
That  kind  of  mass  means  real 
economy.  Ask  your  Henry  I. 
Christal  representative 
about  WJR. 

The  Great  Voice  of  the  Great  Lakes 


Detroit 

50,000  watts    CBS  Radio  Network 


WJR's  primary  coverage  area: 
15,000,000  customers 


at  deadline 


New  19-ln.  Tube  Spurs 
CBS  Stock  to  Record  High 

CBS  "A"  and  "B"  stocks  spurted  to  1954 
record  closing  highs  of  67Vi  and  67 Va  respec- 
tively Friday  on  New  York  Stock  Exchange 
following  announcement  on  Wednesday  of 
CBS-Hytron's  demonstration  of  "205"  19-inch 
color  tube  (story  on  page  76).  CBS  "A"  and 
'B"  stocks  had  jumped  to  65%  and  64Vi 
respectively  Thursday  from  60%  and  6014 
Tuesday  before  announcement  of  new  color 
tube. 

Color  developments  included  announcement 
by  Motorola  Inc.,  Chicago,  that  it  will  be 
first  manufacturer  to  offer  receiver  with  CBS- 
Hytron  tube  to  distributors.  It  plans  60-90 
day  jump  on  competition,  says  first  samples 
will  be  on  way  in  10  days,  expects  1,000 
receivers  ready  for  sale  by  Labor  Day. 

Motorola  large-screen  sets  will  sell  at  $895 
for  consolette,  $995  for  others.  Paul  V.  Gal- 
vin,  company  president,  unveiled  sets  at  an- 
nual convention  of  distributors  and  salesmen 
in  Chicago.  He  said  models  are  first  to  be 
offered  under  $1,000,  predicted  firm  would 
sell  25,000  sets  this  fall. 

Also  displayed  at  meet  were  17  new  black- 
and-white  models,  with  price  reductions  up 
to  $50. 

Tv  Sales  Bureau  Group 
To  Hold  Meeting  Aug.  5 

FIRST  meeting  of  committee  named  to  draw 
up  plans  for  all-industry  tv  sales  promotion 
bureau  will  be  held  Aug.  5  at  Mayflower 
Hotel,  Washington.  Committee  is  to  merge 
work  done  by  NARTB  and  Television  Adver- 
tising Bureau  (TvAB),  which  combined  their 
sales  projects  at  Washington  meeting  held 
lune  30  [B#T,  July  5]. 

Committee  is  to  report  by  mid-August  with 
formal  plan  for  operation  of  independent  sales 
promotion  bureau  (see  TvAB  story  page  38). 
Its  members  are  Clair  R.  McCollough,  Stein- 
man  Stations,  NARTB  Tv  Board  chairman; 
Kenneth  Carter,  WAAM  (TV)  Baltimore; 
Campbell  Arnoux,  WTAR-TV  Norfolk,  Va., 
Tv   Board  vice  chairman;   Merle   S.  Jones, 

'  CBS;  W.  D.  Rogers  Jr.,  KDUB-TV  Lubbock, 
Tex.;  Richard  A.  Moore,  KTTV  (TV)  Los 
Angeles;  Roger  W.  Clipp,  WFIL-TV  Phila- 
delphia; Lawrence  H.  Rogers,  WSAZ-TV 
Huntington,  W.  Va.;  Henry  W.  Slavick,  WMCT 
(TV)  Memphis;  George  B.  Storer  Jr.,  Storer 

i    Broadcasting  Co. 

With  speed  as  watchword,  joint  committee 
will  have  benefit  of  18-month  study  by  NARTB 
along  with  material  prepared  by  TvAB  prior 
to  recent  merger  agreement.  All-industry  aspect 
of  sales  promotion  project  will  be  emphasized; 
tv  networks  are  repiesented  on  committee  be- 
sides participating  in  sales  promotion  functions 
once  new  bureau  is  in  operation. 

With  TvAB  discontinuing  its  New  York 
temporary  office  in  New  Weston  Hotel,  present 
operations  of  new  project  are  using  facilities 
provided  by  NARTB.  Association  is  expected 
to  continue  lending  staff  and  financial  aid  on 
temporary  basis  until  formal  organization  is 
set  up  and  funds  are  available. 

Broadcasting   •  Telecasting 


FLEXIBILITY  PLUS 

TO  KEEP  tv  flexible  for  local  adver- 
tisers who  need  frequent  changes  in  com- 
mercial copy  and  who  don't  want  to  have 
films  or  slides  specially  made  for  each 
change,  WBNS-TV  Columbus,  Ohio,  to- 
day (Mon.)  starts  all-day  live  chainbreak 
schedule,  with  studio,  cameras  and  crew 
ready  to  put  on  live  commercials  from 
7  a.m.  to  sign-off. 

Tad  Reeves,  program  director,  an- 
nounced innovation  Friday  in  New  York. 
He  also  said  that  station's  library  of  some 
500  slides  for  commercial  and  station 
program  promotion,  now  syndicated  to 
10  other  stations,  will  be  distributed  by 
Sterling  Television  Co.,  starting  immedi- 
ately. 


Bold  Radio  Advertiser 
Can  Reap  Reward — Treyz 

RICH  harvest  of  sales  awaits  first  large  ad- 
vertiser who  has  courage  to  enter  night  radio 
"with  buckets  instead  of  teaspoons,"  Oliver 
Treyz,  ABC  Radio  Network  director,  told 
advertising  and  agency  executives  in  San 
Francisco  and  Hollywood  last  week. 

Present  trend  toward  minute  spots  in  night 
radio,  instead  of  large  block  purchases  of 
past,  "mystified"  him,  he  told  listeners.  Citing 
recent  Politz  study,  he  stated  that  night  radio 
still  has  largest  listening  audience  of  any  of 
24  hours  of  day. 

Dispersal  of  radio  in  all  rooms  of  house, 
on  roads,  in  resorts  has  made  it  "most  ubiqui- 
tous advertising  medium  in  the  U.  S.,"  he 
declared. 

Program  Honors  Mrs.  Firestone 

IN  MEMORIAL  tribute  to  widow  of  Harvey 
S.  Firestone  Sr.,  Mrs.  Idabelle  Firestone,  79, 
who  died  last  Wednesday,  ABC's  simulcast  to- 
day (Mon.)  of  Voice  of  Firestone  (8:30-9  p.m. 
EDT)  will  feature  six  of  Mrs.  Firestone's  own 
compositions  as  well  as  four  of  her  favorite 
numbers.  Rise  Stevens,  one  of  Mrs.  Firestone's 
favorite  singers,  will  be  soloist  on  simulcast. 

WNAM-TV  Signs  with  ABC-TV 

ADDITION  of  WNAM-TV  Appleton,  Wis. 
(uhf  ch.  42),  as  affiliate  of  ABC-TV,  effective 
last  Tuesday,  announced  Friday  by  Alfred  R. 
Beckman,  ABC's  national  director  of  stations 
relations  departments.  WNAM-TV  is  owned 
and  operated  by  Neenah-Menasha  Broadcasting 
Co.  with  Don  C.  Wirth  as  general  manager. 

Another  for  Murrow 

EDWARD  R.  MURROW,  CBS  commentator, 
named  by  Freedom  House  as  winner  of  annual 
Freedom  Award  to  be  presented  Oct.  3.  Mr. 
Murrow  was  cited  for  his  "contributions  in 
television  and  radio  activities,  particularly  the 
See  It  Now  series  addressed  to  the  basic  prob- 
lems of  freedom." 


•   BUSINESS  BRIEFLY 

TWO  NEW  TO  C  &  P  •  Cecil  &  Presbrey, 
N.  Y.,  which  loses  Block  Drug  account  and  tv 
billing  temporarily  on  Electric  Auto-Lite  when 
that  company  drops  Suspense  [B*T,  July  5] 
as  result  of  network  eviction  notice,  is  expected 
to  get  two  new  clients,  one  of  which  will  be 
heavy  television  advertiser. 

COLGATE  ON  DAYTIME  TV  •  Colgate 
Palmolive  Co.,  Jersey  City,  N.  J.,  last  Friday 
was  close  to  signing  for  part  sponsorship  of 
two  daytime  tv  shows  on  NBC-TV  to  start 
in  fall.  Colgate  probably  will  sponsor  12:30- 
45  portion  of  12:30-1  p.m.  series,  show  as  yet 
unrevealed,  and  part  of  or  all  of  4:45-5  p.m. 
soap  opera  strip. 

GROVE  CAMPAIGN  •  Grove  Labs.,  St. 
Louis,  preparing  annual  radio-television  spot 
announcement  campaign,  starting  on  varied 
dates,  Oct.  4  and  Oct.  11,  with  length  of  con- 
tract running  from  20  to  22  weeks,  in  large 
number  of  markets.  Harry  B.  Cohen,  N.  Y., 
is  agency. 

WINSTON  BUDGET  UP  •  R.  J.  Reynolds 
(Winston  cigarettes),  Winston-Salem,  N.  C, 
expanding  television  spot  campaign  in  South 
and  Southwest  starting  immediately.  William 
Esty  Co.,  N.  Y.,  is  agency. 

PIERCE'S  PLANNING  •  Pierce's  Proprietor, 
Buffalo,  N.  Y.  (Dr.  Pierce's  products),  through 
Kastor,  Farrell,  Chesley  &  Clifford,  planning 
to  launch  radio  spot  announcement  drive  Sept. 
27  for  13  weeks  on  more  than  100  stations, 
similar  to  campaign  placed  last  year. 

CROSLEY  TV-SHOPPING  •  Crosley  (tv 
sets)  has  asked  its  agency,  BBDO,  N.  Y.,  to 
recommend  nine-month  advertising  campaign 
to  start  in  September.  Principal  part  of  ad 
budget  will  be  allocated  to  television.  Agency 
currently  is  deciding  whether  to  -  place  it  in 
spot,  network,  or  film  show  on  regional  basis. 
Mid-August  is  deadline  for  final  decisions. 

RADIO  FOR  PINKHAM  •  Lydia  Pinkham 
Co.,  Lynn,  Mass.,  preparing  16-week  radio  spot 
announcement  campaign  in  number  of  markets 
starting  about  Sept.  15.  Harry  B.  Cohen,  N.  Y., 
is  agency. 

WHEATENA  BUYS  NEWS  •  Wheatena  Corp., 
Rahway,  N.  J.,  planning  to  sponsor  five-minute 
early  news  programs,  starting  Sept.  7  in  25 
radio  markets.  Agency  is  Brisacher,  Wheeler 
&  Staff,  N.  Y. 

PHILLIPS  RENEWS  •  Lambert  &  Feasley, 
N.  Y.,  for  Phillips  Petroleum,  has  renewed 
Ziv  Tv  series,  /  Led  Three  Lives,  for  fall  in  23 
markets. 

ANAHIST  SCHEDULE  •  Anahist  Co.,  Yon- 
kers,  N.  Y.,  for  Super  Anahist,  beginning  to 
prepare  fall  radio-tv  schedule  to  start  in  number 
of  markets  about  Sept.  20.  Ted  Bates,  N.  Y., 
is  agency. 

CANDY  ON  ABC  •  Rockwood  Candy,  Brook- 
lyn, N.  Y.,  expected  to  sign  contract  to  sponsor 
portion  of  Breakfast  Club  on  ABC  Radio, 
starting  in  August.  Paris  &  Peart,  N.  Y.,  is 
agency. 

July  12,  1954     •    Page  7 


these 
trees 
grow  in 
Cleveland 


. . .  along  with  an  incredible  catalog  of  other 
industrial  products  as  small  (but  vital)  as 
nuts  and  bolts  ...  as  big  (and  complex)  as 
giant  turret  lathes.  They  are  only  part  of 
the  5  billion  dollars  worth  of  manufactured 
goods  turned  out  in  1953  by  some  3,000 
plants  in  the  Greater  Cleveland  area. 

Like  these  "tree-form"  columns— des- 
tined to  serve  in  the  rigid  framework  of 
some  modern  factory  half  a  continent  away 
—Cleveland  products  roll  out  in  a  golden 
stream  to  consumers  around  the  world. 
The  result:  last  year  busy  Clevelanders 
amassed  a  buying  power  of  over  3  billion 
...  an  average  of  about  $6,750  per  family— 
fourth  largest  of  all  U.  S.  metropolitan 
areas  and  about  25%  higher  than  the 
national  average! 

People  with  money  like  to  spend  money. 
Small  wonder  that  1953  retail  sales  in 
Greater  Cleveland  ranked  ninth  in  the  U.  S. 
And  WXEL  —  the  one  TV  station  geared 
directly  to  Cleveland's  thoughts  and  tastes 
—  helped  make  a  lot  of  them  for  an  illus- 
trious group  of  advertisers.  They've  found 
that  the  persuasive  power  of  WXEL .  .  . 
product  of  this  station's  close  identification 
with  Cleveland  interests  .  .  .  puts  stronger 
teeth  in  their  selling  messages.  And  so 
will  you. 

Ask  the  KATZ  agency  for  details. 


WXEL 


Cleveland 
Channel  8 


• « 


•M. 


PEOPLE 


More  Oppose  Skywave  Plan; 
WLAC  Wants  Special  Study 

AD  HOC  committee  to  study  daytime  sky- 
wave  problem  and  submit  recommendations 
is  suggested  in  brief  filed  with  FCC  by  WLAC 
Nashville  previewing  station's  position  at  oral 
argument  before  Commission  Thursday  on 
FCC  daytime  skywave  proposals  (early  story 
page  42).  WLAC  said  ad  hoc  group  worked 
in  tv,  can  do  as  well  for  radio. 

FCC  daytime  skywave  report,  recognizing 
interference  at  sunrise  and  sunset  hours,  pro- 
poses greater  protection  to  Class  I  clear  chan- 
nel outlets  from  secondary  station  operation. 

Other  briefs  reported  by  FCC  Friday  to 
have  been  filed  indicated  general  opposition 
to  Commission  plan.  KWBU  Corpus  Christi, 
Tex.,  said  FCC  report  lacks  adequate  evidence 
for  decision  proposed,  held  it  is  too  closely 
tied  up  with  older  clear  channel  proceeding 
from  which  daytime  skywave  case  had  been 
severed  for  separate  ruling. 

WWEZ  New  Orleans  submitted  engineer- 
ing study  and  alternate  plan  by  consulting 
engineer  A.  Earl  Cullum  Jr.  while  joint  op- 
position was  submitted  by  KNUJ,  KRMO, 
KMDO,  KLRS,  KWGB,  WMUU,  WAFC, 
WHJC,  WNAW  and  WAVL.  Petition  by 
KFUO  Clayton,  Mo.,  supported  earlier  oppo- 
sition of  limited  time  station  group.  KSL 
Salt  Lake  City  cited  greater  interference  that 
would  occur  during  transition  hours  under 
FCC  plan. 

KLRA  Little  Rock,  Ark.,  attacked  FCC 
plan  as  piecemeal  approach  and  involving 
illegal  procedures.  Both  WOSA  Columbus, 
Ohio,  and  WDGY  Minneapolis  charged  pro- 
posal is  "premature"  and  should  not  be 
considered-  in  advance  of  clear  channel  case. 
WVOK  and  WBAM  Birmingham  noted  FCC 
report  acknowledged  Class  II  stations  also 
suffer  from  daytime  skywave  interference  but 
protested  Commission  failure  to  afford  Class 
II  stations  "the  same  sort  of  protection"  it 
would  give  Class  I  outlets. 

KFAB  Omaha,  Neb.,  said  it  had  no  objec- 
tion to  proposed  plan  "if  it  be  assured  that 
the  rules  would  not  be  made  applicable  to 
existing  stations."  WNYC  New  York  had 
partial  objection  to  report,  citing  proposal 
would  cause  city-owned  station  to  lose  valu- 

,    able   part   of   its   "licensed   broadcast  time" 
during  which  numerous  public  service  shows 

j    are  aired. 

Chattanooga  Initial  Decision 
Favors  Mountain  City  Bid 

INITIAL  DECISION  proposing  to  grant  ch. 
3  at  Chattanooga,  Tenn.,  to  Mountain  City 
Television  Inc.,  identified  in  common  owner- 
ship with  WAPO  there,  was  issued  Friday  by 
FCC  Hearing  Examiner  J.  D.  Bond.  Com- 
petitive application  of  WDOD  would  be  denied. 

Examiner  favored  WAPO  on  basis  of  its 
greater  diligence  in  planning  and  developing  tv 
program  proposals.  Decision  also  noted  WDOD 
failed  to  fulfill  program  promises  made  in  its 

.j,    1948  radio  license  renewal  bid,  hence  could  give 

\    less  credibility  to  its  tv  plans. 

ACLU  Request  Denied 
INFORMAL  request  of  American  Civil  Liberies 
Union  that  FCC  hold  public  hearing  to  clarify 
and  restate  responsibilities  of  radio-tv  licensees 
and  "rights"  of  individuals  involved  in  contro- 


at  deadline 


versial  programs  was  turned  down  by  Commis- 
sion Friday.  FCC  letter  explained  long  series  of 
decisions,  as  well  as  earlier  hearing  on  editorial- 
izing by  broadcast  licensees,  amply  defined  rules 
"and  are  believed  to  be  well  known  to  broadcast 
licensees." 

WRAY-TV  Slates  Suspension 
WRAY-TV  Princeton,  Ind.,  operating  on  ch.  52, 
advised  FCC  Friday  of  intention  to  go  off  air 
Wednesday  until  Sept.  11  for  financial  reorganiza- 
tion. 

WVCH  Power  Boost  Approved 

WVCH  Chester,  Pa.,  awarded  proposed  boost  in 
power  from  250  w  to  1  kw,  operating  daytime  on 
740  kc.  in  initial  decision  reported  by  FCC  Fri- 
day. Only  minor  increase  in  interference  to 
WBMD  Baltimore  involved,  ruling  said. 

McCaw  Buys  KMO-TV 

From  Haymonds  for  $300,000 

PURCHASE  of  ch.  13  KMO-TV  Tacoma, 
Wash.,  by  J.  Elroy  McCaw  from  Carl  E.  and 
Carl  D.  Haymond  for  $300,000  announced 
Friday.  Sale,  subject  to  FCC  approval,  was  ar- 
ranged by  Blackburn-Hamilton.  Station  began 
operating  August  1953,  is  NBC  affiliate.  Messrs. 
Haymond  retain  KMO,  also  own  KIT  Yakima, 
Wash.  Mr.  McCaw,  recent  20%  owner  of  KLZ- 
AM-FM-TV  Denver  which  was  sold  to  Time 
Inc.  last  month  [B*T,  June  28],  also  has  25% 
interest  in  KONA  (TV)  Honolulu,  owns  KORC 
Mineral  Wells,  Tex.,  and  has  varying  stock- 
holdings in  WINS  New  York,  KYA  San  Fran- 
cisco, and  KYAK  Yakima,  KELA  Centralia 
and  KALE  Richland,  all  Washington. 

Kluge,  Assocs.  Buy  WPGH 

SALE  of  WPGH  Pittsburgh  to  John  Kluge 
and  associates  for  estimated  $50,000  announced 
Friday.  Deal  involves  purchase  of  all  stock 
of  Pittsburgh  Broadcasting  Co.,  licensee  of  1 
kw  daytimer  on  1080  kc.  Mr.  Kluge  and  as- 
sociates own  WGAY  Silver  Spring,  Md.;  WLOF 
Orlando,  Fla.;  KXLW  St.  Louis,  and  WKDA 
Nashville,  Tenn.  Blackburn-Hamilton  handled 
transaction. 

Streibert  Goes  to  Europe 

THEODORE  C.  STREIBERT,  director,  U.  S. 
Information  Agency,  and  Mrs.  Streibert  left 
New  York  Friday  for  London.  Mr.  Streibert 
will  make  one-month  review  of  USIA's  Euro- 
pean operations.  Itinerary  includes  London, 
Paris,  Amsterdam,  Brussels,  Bonn,  Berlin, 
Munich,  Vienna,  Zurich. 

Scripters,  Producers  Break 

SCRIPT  Supervisors  Guild  expected  to  sever 
contract  with  Alliance  of  Television  Producers, 
Hollywood,  today  (Mon.),  after  breakdown  in 
negotiations  for  new  wage  scale.  Producers 
offered  major  studio  rate  ($160.13  weekly); 
SSG  wanted  hourly  basis  [B*T,  June  28]. 


UPCOMING 

July  24-31:  Radio-Tv  Workshop,  Ameri- 
can Baptist  Assembly,  Green  Lake, 
Wis. 

Aug.  1-4:  National  Audio-Visual  Con- 
vention &  Trade  Show,  Conrad  Hilton 
Hotel,  Chicago. 

For  other  Upcomings  see  page  116. 


GEORGE  STANTON,  previously  Midwest  tv 
sales  manager,  Free  &  Peters  Inc.,  station  repre- 
sentatives, to  Dancer-Fitzgerald-Sample,  Chi- 
cago, as  media  manager.  He  succeeds  JOSEPH 
SAMPLE,  resigned. 

HERB  JAFFE,  director  of  sales  of  Official 
Films,  .N.  Y.,  elected  vice  president  and  mem- 
ber of  board. 

ANNE  NELSON,  associate  director  of  busi- 
ness affairs,  network  programs,  CBS  Radio 
Hollywood,  appointed  director  of  department, 
succeeding  KENNETH  CRAIG.  SHERMAN 
J.  McQUEEN,  recently  commercial  program 
supervisor  for  Don  Lee  Network,  named  as- 
sistant director  of  business  affairs. 

REGINALD  A.  BREWER,  head  of  New  York 
office,  MacManus,  John  &  Adams,  resigned  ef- 
fective Friday.  He  had  been  with  agency  since 
1923. 

ROBERT  CLARK  appointed  tv  art  director  at 
Campbell-Mithun  Inc.,  Chicago. 

C.  PETER  FRANTZ  appointed  plans  chief  at 
Waldie  &  Briggs  agency,  Chicago. 

CLARA  M.  IEHL,  chief  of  FCC  Broadcast 
Bureau  License  Division,  celebrated  her  25th 
anniversary  with  FCC  and  its  predecessor  Fed- 
eral Radio  Commission  yesterday  (Sunday). 


NARTB  Completes  Schedule 
Of  District  Meeting  Sites 

COMPLETE  district  meeting  schedule  an- 
nounced Friday  by  NARTB  Washington  head- 
quarters. Sites  for  three  meetings  were 
selected,  supplementing  preliminary  schedule 
(see  Upcoming,  page  116).  Three  sites  an- 
nounced Friday  include:  Dist.  4  (D.  C,  N.  C, 
S.  C,  Va.),  Sept.  20-21,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va.;  Dist.  8  (Ind.,  Mich.),  Oct. 

4-  5,  Sheraton-Cadillac,  Detroit;  Dist.  9  (111., 
Wis.),  Oct.  11-12,  Lake  Lawn  Hotel,  Lake 
Delavan,  Wis. 

5-  Day  Week  for  KTHE  (TV)? 

CURTAILED  OPERATION  and  staff  cut  at 
educational  KTHE  (TV)  Los  Angeles  seen 
certain  to  come  out  of  current  informal  meet- 
ings underway  between  U.  of  Southern  Cali- 
fornia executives  and  educational,  community 
groups.  Station  operated  on  7-day,  3-hour 
schedule  before  resignation  last  month  of 
benefactor,  Hancock  Foundation  head  Capt. 
Allan  Hancock  [B*T.  June  14].  Prospect 
now  is  that  operation  won't  be  cut  below 
5-day,  2-hour  schedule.  New  Foundation 
director,  Dr.  A.  S.  Raubenheimer,  has  no  tv 
background. 

CFCM-TV  Joins  CBS-TV 

CFCM-TV  Quebec  City,  Que.,  has  joined  CBS- 
TV  as  secondary  inter-connected  affiliate.  Ch. 
4  station  is  independently  owned,  but  is  repre- 
sented by  CBC. 

Chicago  Nears  Tv  Saturation 

NEARLY  eight  of  every  10  homes  among  esti- 
mated 1,820,000  in  Chicago  tv  area  will  be 
equipped  with  tv  receivers  by  year's  end,  ac- 
cording to  survey  announced  Friday  by  Westing- 
house  Electric  Corp.'s  radio-tv  division. 


Broadcasting    •  Telecasting 


July  12,  1954     •    Page  9 


PERSONALIZED 


Spots 


MAKES  SALES 
RECORDS 

Mort  Nusbaum  has  a  background 
of  many  years'  success  in  build- 
ing business  and  sponsors.  His 
all-new  afternoon  show,  "Off  the 
Record,"  is  already  exceeding 
his  previous  successes. 

Each  afternoon  from  2  to  3, 
Mort  has  a  sterling  array  of 
music,  talented  guests,  contests 
and  information.  Backed  by  his 
inimitable  personality,  "Off  the 
Record"  has  demonstrated  abil- 
ity to  move  products  and  services 
in  the  rich  Upstate  New  York 
market  called  WHAM-land.  Sell 
Western  New  York  with  highly 
Pulse-rated  participation  an- 
nouncements on  this  low  cost 
per  thousand  Iisten3rs  program. 

50,000  WATT  CLEAR  CHANNEL 


WHAM 

ROCHESTER  RADIO  CITY 

AM-FM  *  NBC  Affiliate 

Geo    P.  Hollmqbery  Co.,   Not  I  Rep 


Page  10    •    July  12,  1954 


BBOADC 


Advertising  &  Agencies  29 

For  the  Record 

117 

At  Deadline   

7 

Government  

42 

Awards  

18 

In  Public  Interest 

16 

Closed  Circuit  ...... 

5 

In  Review  

12 

Editorial   

134 

International  

Education   

114 

115 

Facts  &  Figures  

34 

Lead  Story  ...... 

27 

Feature  Section  : 

79 

Manufacturing 

76 

Film  

31 

Networks   

74 

ING 


TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


On  All  Accounts  20 

Open  Mike   24 

Our  Respects    22 

Personnel  Relations  78 

Professional  Services  36 
Programs  &  Promotion  113 

Program  Services  32 

Stations   62 

Trade  Associations  38 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  J.  Frank  Beatty,  Earl  B.  Abrams, 

Associate  Editors;  Fred  Fitzgerald,  Assistant  Managing  Editor;  Law- 
rence Christopher,  Technical  Editor;  David  Glickman,  Special  Projects 
Editor;  David  Berlyn,  Harold  Hopkins,  Don  West,  Assistant  Editors; 
Patricia  Kielty,  Special  Issues;  Staff:  Ray  Ahearn,  Jonah  Gitlitz,  Louis 
Rosenman;  Editorial  Assistants:  Kathryn  Ann  Fisher,  Peter  Pence,  Joan 
Sheehan;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &       John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
READERS'  SERVICE   Robert  Deacon,  Betty  Jacobs,  Joel  H.  Johnston,  Sharleen  Kelley,  Wil- 
liam Phillips. 

BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  New  York  Editor;  Bruce  Robertson, 
Senior  Associate  Editor;  Florence  Small,  Agency  Editor;  Rocco  Fami- 
ghetti,  Joyce  Barker,  Selma  Gersten. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 
Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35^  per  copy;  53d  and  54th  Issues:  $5.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  m  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


Another  Channel  10  First,  starting  July  19th! 


Only  daily  live  remote  TV  show  in  New  England.  Emceed  by 
charming  Nancy  Dixon  and  Peter  Carew  (piano  impressions 
and  satire)  with  3M's  three-piece  combo.  All  Channel  10's  talent 
and  celebs  visiting  Providence  will  guest.  Direct  selling  to  a 
tested  women's  audience  from  the  area's  leading  hostelry, 
Monday  through  Friday,  9:00  to  10:00  a.  m. 

Join  us  for  breakfast,  sample  your  products  to  100-plus  radiantly 
responsive  guests  in  the  Sheraton-Biltmore  Garden  Room.  Their 
approbation  will  register  for  sure  —  because  1,120,925  sets  in 
area  give  us  93%  coverage!  Availabilities  now  open  —  call 
WEED  Television. 

NBC -Basic 
ABC  —  DuMont  —  Supplementary 


Broadcasting 


Telecasting 


July  12,  1954    •    Page  11 


n 


It 

Was 

KBIG 
NEWS 


for  a  year-old  station  to  win 
A  1953  TOP  AWARD 

NOW  it's  headline  news  as  .  .  . 

KBIG  AGAIN  WINS 
NEWS  AWARD 

The  Radio  and  Television  News  Club 
of  Southern  California  judges  the 
hourly  five  minute  strips  "Listen  to 
Lisser"  to  be 

"The  Best  News  Reporting  of 
any  non-network  radio  station." 

KBIG  and  the  John  Poole  Broadcasting 
Company  are  grateful  to  the  News 
Club,  to  United  Press,  to  program 
director  and  newscaster  Alan  Lisser, 
news  director  Larry  Berrill,  Writer 
Margee  Phillips,  the  entire  Hollywood 
and  Avalon  announcing  staffs,  to  the 
advertisers  and  their  agencies  who 
make  it  all  possible. 

"Music,  news,  time — all  day  long." 


10,000  WATTS 

at740 


KBIG 


STUDIOS  IN  AVALON 
AND  HOLLYWOOD 


GIANT 
ECONOMY 
PACKAGE  OF 
SOUTHERN 
CALIFORNIA 
RADIO 


The  Catalina  Station 
JOHN  POOLE  BROADCASTING  CO 
KBID-TV  •  KBIF  •  KBIG 

6540  Sunset  Blvd.,  Hollywood  28,  Calif. 

Hollywood  3-3205 
Nat.  Rep.  Robert  Meeker  &  Assoc.,  Inc. 


IN  REVIEW 


THE  BLUE  ANGEL 

Network:  CBS-TV 

Time:  Tues.,  10:30-11  p.m. 

Star:  Orson  Bean 

Executive  Producer:  Richard  Lewine 

Producer:  Burt  Shevelove 

Music:  Norman  Paris  Trio 

Set  Designer:  Jack  Landau 

Production:  CBS-TV  Program  Dept.,  in  co- 
operation with  Herbert  Jacoby,  owner  of 
Blue  Angel 

Origination:  New  York 

Production  Costs:  Approximately  $12,250 


THE  BLUE  ANGEL  is  one  of  those  New 
York  east  side  supper  clubs  where  the  haute 
monde  go  for  sophisticated  entertainment  and 
which  seats  165  people  and  has  a  stage  slightly 
larger  than  a  fair-sized  living  room.  It's  all 
terribly  chi-chi  and  CBS  has  had  the  happy 
thought  of  using  this  setting  as  the  background 
for  what  might  turn  out  to  be  an  interesting 
— and  possibly  successful — half-hour  once  a 
week  to  showcase  performers  of  the  intimate 
type.  This  style  is  not  too  prominent  on  the 
video  air,  and  the  change  of  pace  from  the 
mass,  hit  'em  on  the  head,  variety  show  on 
the  initial  offering  sat  well  with  this  reviewer. 

The  show  got  off  on  a  good  right  foot 
last  Wednesday  night  with  five  acts — each  of 
which  had  that  rare  quality  of  leaving  the 
viewer  just  a  little  hungry  for  more. 

Casual  Orson  Bean,  featured  comic  of  the 
New  York  hit,  "John  Murray  Anderson's 
Almanac,"  is  the  m.c. — a  droll  spirit  whose 
humor  has  the  wry  quality  of  true  wit.  Sur- 
rounding Mr.  Bean  on  the  first  performance 
were  singer  Martha  Wright  ("South  Pacific"), 
monologist  Jonathan  Winters,  Martha  Davis 
and  Spouse  (subtle  piano-bass  fiddle  boogie- 
woogie  team),  novelty  drummer  David  Powell 
and  monologist  Jane  Dulo.  We  especially 
liked  Mr.  Winters  and  Miss  Davis — and  spouse. 
We  also  liked  the  camera  closeups  which  en- 
hanced the  feeling  of  coziness. 

The  whole  production  had  a  proper  supper 
club  tone.  Whether  this  type  of  worldly 
variety  will  meet  the  same  reaction  in  Scranton 
(to  twist  the  show  business  quip,  "It  was  a  hit 
in  Scranton,  but  how  will  it  go  at  the  Palace?") 
is  a  question.    It  will  be  a  shame  if  it  doesn't. 

★    ★  ★ 


A  TIME  TO  LIVE 

Network:  NBC-TV 

Time:  Mon.-Fri.,  9:30-45  a.m.  CST  (Pre- 
miere July  5) 
Origination:  Chicago 

Cast:  Pat  Sully,  Larry  Kerr,  Len  Wayland, 

Viola  Berwick,  Jack  Lester 
Producer-Director:  Alan  Beaumont 
Technical  Director:  John  Natale 
Writer:  Bill  Barrett 
Announcer:  Norman  Barry 
Production  Costs:  $7,500  per  week 
Gross  Time  Cost:  $11,395  for  51  NBC  basic 

stations 

An  Adrian  Samish  Production 


IN  PLANNING  a  reshuffle  of  its  daytime  pro- 
gramming pattern  to  accommodate  some  new 
dramatic  serials,  NBC-TV  elected  to  originate 
at  least  one  of  them  from  the  one-time  cradle 
of  radio  soap  operas  under  the  talented  writing 
hand  of  Bill  Barrett  (Hawkins  Falls,  others). 

Whether  this  offering  will  withstand  the 
ravages  of  time  is  conjectural,  of  course,  but  the 
start  was  promising,  as  daytime  serials  go.  At 
least,  all  the  ingredients  are  there  as  conceived 
by  Adrian  Samish,  who  previously  supervised 
all  NBC  daytime  tv. 

This  story  concerns  the  life  and  ambition  of 
one  Julie  Byron  (played  by  Pat  Sully),  who 
aspires  to  become  a  top  feature  writer-reporter 
on  a  large  metropolitan  newspaper.  As  the  pro- 


gram debuts,  she  is  seeking  an  interview  with 
her  boss,  editor  Carl  Sherman  (Jack  Lester), 
in  a  bid  to  convince  him  she  should  be  re- 
moved from  proofreading  and  given  an  oppor- 
tunity to  write.  A  reporter-friend,  Don  Rycker 
(Larry  Kerr),  goes  to  bat  for  her  and  the  inter- 
view is  arranged. 

It  matters  not  that,  in  the  opening  scene,  a 
neighbor  Chick  (Len  Wayland)  questions 
whether  she  wants  the  chance  as  'badly"  as  she 
claims,  or  whether  people  really  want  anything 
they  seem  to  feel  they  want.  (Her  credo,  as 
expressed  to  Boss  Sherman:  "I  know  I  could  be 
a  good  reporter.  I  know  that  sincerity  counts 
the  most.") 

In  the  end,  Mr.  Sherman  sets  her  out  on  a 
wild  goose  chase — tracking  down  a  seemingly 
innocuous  newspaper  "personal" — which,  ac- 
cording to  advance  NBC  advices,  leads  to 
eventual  intrigue,  blackmail,  near  mayhem  and 
a  steady  reporter's  job  at  headquarters  office. 

Out  of  this  lather,  only  Miss  Sully  comes 
alive  in  character,  though  not  because  of  any 
shortcomings  on  the  part  of  the  actors  involved. 

On  the  basis  of  this  plot — and  her  own 
naive  impression  of  a  reporter's  job  and  its 
remunerations — Miss  Byron  might  best  be  ad- 
vised to  stick  to  proofreading. 

BOOKS 

TECHNICIAN'S  GUIDE  TO  TV  PICTURE 
TUBES,  by  Ira  Remer.  John  F.  Rider  Pub- 
lisher Inc.,  480  Canal  St.,  New  York.  160 
pp.  $2.40. 

AS  THE  TITLE  of  the  book  indicates,  it  is  a 
picture-tube  servicing  guide  for  the  tv  installa- 
tion and  repair  man.  It  is  written  so  as  to  make 
easily  accessible  the  basic  and  specific  infor- 
mation on  the  picture  tube  and  its  accessories. 
Although  a  brief  explanation  of  the  relation- 
ship of  the  picture  tube  to  the  rest  of  the  re- 
ceiver is  given,  only  the  fundamentals  apply- 
ing directly  to  the  operation,  maintenance  and 
repair  of  the  picture  tube  and  its  accessory 
parts  are  discussed. 


Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

August  22:  Toast  of  the  Town,  Lincoln- 
Mercury  Dealers  through  Ken- 
yon  &  Eckhardt 

August  25 :  The  Big  Payoff,  Colgate-Palm- 
olive Co.  through  William  Esty 

August  31:  Danger,  Block  Drug  Co. 
through  Cecil  &  Presbrey 

NBC-TV 

Following  is  a  list  of  mobile  unit  seg- 
ments to  be  shown  on  Home  and  Today 
shows  on  days  indicated: 
July  14:  George  Washington's  home,  Mt. 

Vernon,  Va. 
July  16:  General  Lee's  Mansion,  Arling- 
ton, Va. 

July  21-23:  Ft.  McHenry  and  B  &  O 
Roundhouse,  Baltimore 

July  29-30:  Philadelphia  Rookie  Fire- 
men and  Philadelphia  Art  Mu- 
seum 

August  3-6:  Boston 

August  12-13:  New  York 

July  8,  15,  22,  29,  August  5,  12,  19:  The 
Marriage  —  situation  comedy, 
sustaining 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B«T] 


Page  12    •    July  12,  1954 


Broadcasting    •  Telecasting 


RABBITS  HAVE 
NOTHING  ON  US! 


WMAZ-TV, 


MACON,  ADDS  153  NEW  TV  FAMILIES  A  DAY*  IN  MIDDLE  GEORGIA! 
.  .  .153  NEW  CUSTOMER-FAMILIES  A  DAY! 


MACON  —  Middle  Georgia's  Retail  Trade 
and  Wholesale  Distribution  Center  — 
Just  Grows  and  Grows! 

173  manufacturers  in  75  classifications 
have  plants  here.  Among  them,  these 
8  leading  manufacturers: 

DURKEE  FOODS 
ARMSTRONG  CORK  CO. 
RALSTON  PURINA 
MACON  KRAFT  CO. 
INLAND  CONTAINER  CORP. 
STREITMANN  BISCUIT  CO. 
BORDEN  CO. 
BIBB  GROCERY  CO. 

Only  WMAZ-TV  adequately  serves- 
this  well-balanced  industrial  and  agri- 
cultural market  for  you! 


Write  for  free  brochure  on 
Macon  market 
and  WMAZ-TV 
specifications, 
rates,  etc. 


*Average  daily  growth  of  TV  homes  in  coverage  area 

Talk  about  audience  multiplication ...  this  is  it!  It's  only  natural,  though, 
when  you  consider  these  facts: 

The  rich  Middle  Georgia  market  surrounding  Macon  was  never  successfully 
tapped  by  TV— before  WMAZ-TV.  Because  Macon  is  93  miles  from  the 
closest  city  of  comparable  large  size... Atlanta. 

And  only  10  of  the  47  counties  now  blanketed  by  WMAZ-TV  received 
"good"  service  from  any  other  station . . .  after  five  years  of  on-air  operation. 
Significantly,  too,  the  remaining  37  counties  represent  80%  of  the  population 
in  WMAZ-TV's  entire  market... 81%  of  retail  sales! 

In  Metropolitan  Macon  alone,  population  has  almost  doubled  since  1940. 
There's  been  a  significant  increase  in  purchasing  power,  too  (income  per 
household  is  well  above  the  state's  average) . . .  and  wide  industrial  growth  has 
strengthened  and  stabilized  the  demand  for  every  product  sold. 


WMAZ-TV  DOMINATES  II  MACON  AREA  AUDIENCE  MORNING,  NOON  &  NIGHT! 


Sign-on  to  noon... 45% 


WMAZ-tv 

MACON,  GEORGIA  •  CHANNEL  13 

CBS,     DUMONT     &     ABC  NETWORKS 


Telepuis®**  proves  it! 
Sham  &§  Audience 

to  6  ?M. ...  68%    6  P.M.  to  Midnight ...  57% 
All  the  top  15  once-a-week  shows... 
All  the  top  10  multi-weekly  shows... 
are  on  WMAZ-TV 

**Telepulse,  Macon  Area  Report,  Feb.-Mar.  1954 


ask  your  AVERY-KNODEL  man 


Broadcasting 


Telecasting 


July  12,  1954    •    Page  13 


New!  Practical! 


PYRAMID  PLAN 
FOR  COLOR  TV 


Here's  how  to  take  color  TV  in  stride  at  your  station.  Here's 
how  to  capture  any  part  of  the  rainbow  you  want  and  have  it 
fit  your  purse  perfectly.  The  G-E  Pyramid  Plan  For  Color 
applies  to  all  broadcasters— small  or  large  alike— because  it 
stair-steps  equipment  facilities... because  it  stands  for 
realistic  color  telecasting. 

With  G-E  Chroma  coder  systems  you  enjoy  not  only  exceptional 
performance  but  maneuverability  on  remotes... stable  operation 
...and  greatly  reduced  maintenance  costs.  Only  with  G-E  do 
you  stand  a  chance  of  converting  black  &  white  cameras 
to  color  application— a  tremendous  potential  saving. 
For  film  or  slide  facilities,  nothing  on  the  market 
today  approaches  General  Electric's  inherent  quality. 

Add  up  all  these  advantages  and  you'll  decide  to 
plan  your  color  future  with  General  Electric. 


2. 


COMPLETE  FILM  and  SLIDE  FACILITIES.  G-Es 
basic  slide  scanner  was  designed  for  inte- 
grated use  with  one  or  two  continuous  mo- 
tion film  scanners.  The  complete  combina- 
tion occupies  just  32V2  square  feet  of  floor 
space.  Here  is  the  ultimate  in  versatile  equip- 
ment for  local  commercials  and  film  pro- 
gramming in  full  color. 


NETWORK  COLOR  and  SLIDE  COMMER- 
CIALS. Step  one  requires  low  cost  conversion 
of  existing  transmitters.  New  G-E  units  will 
incorporate  the  color  provision.  If  you've 
progressed  to  this  point  and  corrected  your 
transmitter  already,  G.E.  makes  it  easy  to  tele- 
cast local  commercials  with  an  exceptional 
2"  x  2"  color  slide  scanner  and  scanner  channel. 


Take  steps  now  to  have  the  G-E  Pyramid  Plan  For  Color 
presented  to  you.  Call  our  local  field  representative 
and  chalk  up  a  first  in  color  for  your  station.  Or, 
write:  General  Electric  Company,  Section  X264-7, 
Electronics  Park,  Syracuse,  New  York. 

In  Canada,  write:  C.  G.  E.  Electronics, 
830  Lansdowne  Avenue,  Toronto. 


4. 

CONVERT  B&W  CAMERAS  or  ADD  NEW 
UNITS.  Yes,  many  present  black  &  white 
cameras  can  be  converted  for  color  use.  Only 
General  Electric's  Pyramid  Plan  permits  this 
saving.  New  channels... added  as  you  need 
them. ..round  out  the  finest  color  picture  on 
the  horizon  today. 


LOCAL  COLOR  PROGRAMS.  The  G-E  Chroma- 
coder,  Encoder,  and  one  camera  channel  put  you 
in  high  gear  when  your  station  is  ready  to  broad- 
cast local  color  shows.  At  this  level  the  practical 
economy  of  General  Electric's  planning  for  your 
color  future  is  readily  apparent. 


look  at. 


knoejp 


Yes,  owners  of  145,700  TV  sets  in  Arkansas, 
Louisiana  and  Mississippi  indicate  more  every 
day  that  KNOE-TV  is  considered  their  home 
station.  Our  coverage  area  includes  1,664,000 
people  with  spendable  industrial  and  agri- 
cultural income  of  $1,591,352,000.  As  more 
and  more  industry  moves  South,  there's 
spectacular  growth  in  this  rich  3-state  market, 
and  it's  a  consistent,  sound  growth.  Sched- 
ules on  KNOE-TV  will  help  your  sales  keep 
pace  with  this  spectacular  growth.  Call  us 
or  H-R  Television,  Inc. 

Channel  8-Monroe,  La. 

CBS  —  NBC  —  ABC  —  DUMONT 
Represented  Nationally  by 
H-R  TELEVISION,  Inc. 

Paul  Goldman 

Vice  President  &  Gen'l  Manager 

A  JAMES  A.  NOE 
STATION 


IN  THE  PUBLIC  INTEREST 


Intra-Family  Counseling 

PANEL  of  four  outstanding  teen-agers  from 
local  high  schools,  plus  a  Los  Angeles  Superior 
Court  judge  and  occasionally  a  well-known 
parent,  hear  problems  of  both  a  parent  and  a 
youth  in  his  teens  on  weekly  KNBH  (TV) 
Hollywood  Teen-Age  Trials.  A  youth  and  par- 
ent, both  masked,  appear  before  the  panel  and 
tell  their  respective  sides  in  a  family  quarrel. 
The  panel  counsels  the  two  on  the  best  course 
to  follow. 

WIP  Studies  Delinquency 

WIP  Philadelphia  has  begun  a  new  series  de- 
signed to  combat  juvenile  delinquency  in  that 
city.  Mrs.  Norma  B.  Carson,  former  chief  of 
Philadelphia  policewomen,  will  conduct  the 
broadcast,  which  will  include  case  histories,  in- 
terviews with  persons  involved  with  juvenile  de- 
linquency and  a  round-table  discussion  of  the 
problem  with  prominent  Philadelphia  citizens. 

Police  Commend  WICS  (TV) 

WICS  (TV)  Springfield,  111.,  has  been  com- 
mended by  the  local  police  department  for  its 
aid  in  helping  to  identify  lost  children.  On  one 
occasion,  police  were  unable  to  identify  a  2Vi- 
year-old  girl  and  contacted  the  station  for  ar- 
rangements to  put  her  on  tv.  Within  seconds 
after  her  appearance  on  the  Wrestling  from 
Chicago  show,  she  was  identified  by  a  viewer. 
On  an  earlier  occasion,  a  child  was  lost  all  day 
and  found  by  the  police  department.  He  ap- 
peared on  a  WICS  newscast  and  was  identified 
before  it  went  off  the  air. 

Records  to  Children 

MORE  than  200  records  have  been  donated 
by  WDRC  Hartford  to  three  children's  institu- 
tions in  the  state — the  Newington  Home  for 
Crippled  Children,  the  Mansfield  State  Train- 
ing School  and  the  Southbury  Training  School. 

WBZ-TV  Traffic  Film 

THIRD  in  a  series  of  This  Is  Your  City  films 
prepared  and  shown  by  WBZ-TV  Boston  was 
aired  June  17  over  that  station.  It  deals  with 
traffic  conditions  in  Massachusetts,  the  road 
building  plan  underway  in  the  state,  and  its 
effects  on  New  England  travel.  The  film,  pro- 
duced in  color,  is  being  made  available  to 
schools  and  civic  groups. 

UCP  Telethons  Successful 

TWO  Illinois  stations  have  reported  success  in 
connection  with  United  Cerebral  Palsy  telethons 
conducted  the  past  fortnight.  WBKB  (TV) 
Chicago  reported  that  the  fifth  annual  telethon 
drew  nearly  $600,000  for  the  28-hour  program, 
while  WICS  (TV)  Springfield  claimed  over 
$20,000  pledged  for  its  18-hour  show.  WBKB's 
figure  bettered  last  year's  drive  by  $200,000.  A 
parade  of  celebrities  was  featured  on  both  tele- 
thons. In  Springfield,  radio  personalities  partic- 
ipated from  WCVS,  WMAY  and  WTAX,  all 
Springfield,  and  were  joined  by  others  from 
stations  in  Lincoln,  Jacksonville  and  Taylorville. 

Disaster  Practice 

KGW  Portland,  Ore.,  has  a  new  all-night  disc 
show,  utilizing  amateur  radio  operators,  design- 
ed as  a  disaster  communications  system  in  the 
event  of  emergency.  Hams  on  the  outside  Port- 
land area  accept  any  requests-tune  from  the  sta- 
tion's nighttime  coverage,  relaying  the  request  to 


CITATION  for  recruiting  efforts  of  Stars 
on  Parade  has  been  awarded  the  DuMont 
Television  Network  by  the  Army  and  Air 
Force.  Ted  Bergmann  (I),  managing  di- 
rector of  DuMont,  accepts  the  award  from 
Maj.  Gen.  Charles  E.  Christenberry. 

other  amateurs,  who  in  turn  call  it  into  KGW. 
In  the  event  of  disaster,  the  network  system 
would  be  converted  for  emergency  comunica- 
tions  use. 

KVOO  Safety  Campaign 

IN  AN  EFFORT  to  cut  down  traffic  deaths 
and  auto  accidents,  KVOO  Tulsa  has  launched 
a  campaign  for  safe  driving.  A  luncheon  for 
representatives  of  the  Tulsa  Police  Dept.,  the 
Oklahoma  Highway  Patrol,  Oklahoma  Safety 
Council,  Citizens  Safety  Council,  and  the  Tulsa 
County  Civil  Defense  was  hosted  by  William 
B.  Way,  KVOO  general  manager,  who  ex- 
plained .plans  for  the  "KVOO  Safe  Drivers 
League."  Local  newscast  and  spot  announce- 
ments plugged  the  League  and  listeners  were 
told  they  can  obtain  membership  cards  and 
day-glo  stickers  for  their  car  bumpers  by  writ- 
ing the  station.  In  addition,  wrecked  cars  are 
being  displayed  in  downtown  Tulsa  locations 
as  reminders  of  the  necessity  of  being  cautious 
drivers  and  careful  pedestrians. 

Five  UCP  Telethons 

FIVE  telethons  have  been  held  on  behalf  of 
United  Cerebral  Palsy  Assn.  over  KGBS-TV 
San  Antonio,  KOB-TV  Albuquerque,  WTAR- 
TV  Norfolk,  KGUL-TV  Galveston,  and  WFBC- 
TV  Greenville,  S  C.  Arrangements  were  com- 
pleted by  John  J.  Dickman,  manager  of 
Telethons  for  UCP. 


Safe  Driving  Awards 

WIP  Philadelphia,  cooperating  with  the 
Philadelphia  Automobile  Club  AAA, 
broadcasts  awards  daily  on  Heading 
Home  with  Bob  Menefee  for  motorists 
who  demonstrate  acts  of  safety  and 
courtesy.  Driver-instructors  and  safety 
engineers  from  the  club  take  to  major 
highways  during  the  4-6  p.m.  rush  hours, 
reporting  to  WIP  the  license  number  of 
courteous  and  safe  drivers.  Winning 
license  numbers  are  announced  by  Mr. 
Menefee  and  the  car  owner  is  invited  to 
call  WIP  to  identify  himself. 


Page  16    •     July  12,  1954 


Broadcasting   •  Telecasting 


NO  CRYSTAL  OVENS 


Simplified  frequency 
control  with 
low-temperature- 
coefficient  crystals 


NO  EXTERNAL 
EQUIPMENT 

other  than  one 
open  dry-type  plate 
transformer 


GOOD  OVERALL 
EFFICIENCY 
FROM  POWER 
LINE  TO 
ANTENNA 


EASY  ACCESS 
TO  ALL  RELAYS 


ALL  TUBES 
VISIBLE 


Ijil 


SMALLER 
PHYSICAL 
SIZE 


POWER 
REDUCTION 
SWITCH 


21E  5  kw  -  21M  10  kw  BROADCAST  TRANSMITTERS 


feature  for  feature  •  •  • 

COLLINS  offers  MORE  / 


Compare  Collins  5  kw  and  10  kw  broadcast  transmitters  feature 
by  feature  and  you'll  see  that  Collins  offers  more  for  your  money. 
In  addition  to  the  many  features  outlined  above,  Collins  offers 
simplified  circuitry  with  only  9  tube  types  in  the  21E  and  10  tube 
types  in  the  21M  —  a  total  of  only  25  tubes  in  the  21E  and  26 
in  the  21M.  You  save  on  operating  costs  as  well  as  spare  tube 
stocks.  These  transmitters  are  smaller  .  .  .  only  28"  deep  by 
105"  wide,  yet  all  components  are  easily  accessible  for  servicing. 
The  entire  RF  final  amplifier  network  is  double  shielded  in  heavy 
gauge  aluminum  to  reduce  spurious  radiation  to  a  minimum. 

The  5  kw  2  IE  may  be  converted  at  any  time  into  a  10  kw  21M. 
Any  specified  carrier  frequency  from  540  kc  to  18  mc  is  available. 

We  invite  you  to  write  or  phone  the  Collins  office  nearest 
you  for  descriptive  specifications,  price  and  delivery  information. 


21E  CONDENSED  SPECIFICATIONS 

Power  Output:  2 IE  5500  watts;  2lM  10,600  watts. 

Frequency  Range:  540-1600  kc  standard.  Frequencies 
to  18  mc  available. 

Frequency  Stability:  ±10  cps. 

Audio  Frequency  Response:  Within  ±2.0  db  from  50 
to  10,000  cps. 

RF  Output  Impedance:  75/50  ohms  standard.  Other 
impedances  available. 

Audio  Input  Impedance:  600/150  ohms. 

Temperature  Range:  +68°  to  +113°  F.  Ambient. 

Altitude  Range:  Sea  Level  to  6000  feet. 

Power  Source:  208/230  V  three  phase  50/60  cps. 

Weight:  21E  approximately  2700  lbs.;  21M  approxi- 
mately 3000  lbs. 
Dimensions:  105V4"  wide,  76"  high,  28"  deep. 


■ 


For  broadcast  equipment  quality,  it's 


COLLINS  RADIO  COMPANY,  Cedar  Rapids,  Iowa 


261  Madison  Ave.     1930  Hi-Line  Drive     2700  W.  Olive  Ave.    Petroleum  Bldg.     Dogwood  Road,  Fountain  City 
NEW  YORK  16  DALLAS  2  BURBANK  TALLAHASSEE  KNOXVILLE 

COLLINS  RADIO  COMPANY  OF  CANADA,  LTD.,  74  Sparks  Street,  OTTAWA,  ONTARIO 


Broadcasting   •  Telecasting 


July  12,  1954    •    Page  17 


AWARDS 


SANTA'S  HELPERS 


TRUSCON  MILLS 
AT  YOUNGSTOWN 


''ft1  MB 


AT  MUSKOGEE, 


DECEMBER  1. 


WWTV 

CHRIS7MAS 
SHOPPING.' 


A  90  Mile  signal  radius  from  a 
quarter  mile  of  steel  on  the  peak 
of  Michigan,  a  half  mile  above 
Lakes  Michigan  and  Huron! 

The  HOME  TOWN  STATION  of 

237  Michigan  Communities 

now  will  give  you 

FOUR  MAJOR  MARKETS: 

MUSKEGON 
GRAND  RAPIDS 

SAGINAW 

BAY  CITY 


CBS  —  DUMONT—  ABC 

REPRESENTED  8Y 

WEED  TELEVISION  -  W.  L.  SALES,  GRAND  RAPIDS 
SPARTON  BROADCASTING  COMPANY 


Dozen  Network  Programs 
Cited  by  Women's  Clubs 

FIVE  NBC,  three  ABC,  one  DuMont  and  three 
CBS  programs  have  been  named  winners 
in  the  national  poll  of  tv  and  radio  shows 
conducted  by  National  Federation  of  Business 
&  Professional  Women's  Clubs. 

NBC-TV  winners  were  Home  (Mon.-Fri., 
11  a.m.-12  noon);  Camel  News  Caravan  (Mon.- 
Fri.,  7:45-8  p.m.);  This  Is  Your  Life  (Wed., 
10-10:30  p.m.).  NBC's  One  Man's  Family 
(Mon.-Fri.,  7:45-8  p.m.)  was  cited  as  greatest 
human  interest  program  in  radio  and  Voice 
of  Firestone  (formerly  Mon.,  8:30-9  p.m.) 
was  adjudged  best  radio  musical  program. 

ABC  radio  winners  were  Adventures  of 
Ozzie  &  Harriet  (Fri.,  9-9:30  p.m.);  The 
Greatest  Story  Ever  Told  (Sun.,  5:30-6  p.m.), 
and  Mary  Margaret  McBride  (Mon.-Fri.,  2-2:30 
p.m.). 

CBS'  Edward  R.  Murrow  was  cited  for  best 
news  coverage  in  radio  and  CBS-TV  Mama 
and  Fred  Waring  Show  won  honors  in  tele- 
vision. 

DuMont's  Life  Is  Worth  Living,  featuring 
Bishop  Fulton  Sheen,  was  honored  as  the  best 
spiritual  program. 

IN  RECOGNITION 

Princeton  Film  Center,  Princeton,  N.  J.,  pre- 
sented an  award  of  merit  at  Boston  Film  Festi- 
val for  its  film  Via  Port  of  New  York,  which 
was  adjudged  "excellent"  in  the  sales  promotion 
category. 

KFEL-TV  Denver  presented  plaque  from  1954 
awards  committee,  Colorado  Optometric  Assn., 
at  Association's  annual  convention,  for  ".  .  .  tv 
station  which  contributed  the  most  to  the  gen- 
eral public  .  .  ." 

James  T.  Aubrey  Jr.,  general  manager,  Colum- 
bia Television  Pacific  Network  and  KNXT 
(TV)  Hollywood,  received  California  Veterans 
of  Foreign  Wars  special  achievement  award  "in 
recognition  of  his  outstanding  achievement  in 
the  field  of  public  service  telecasting  in  the 
interest  of  veterans'  affairs." 


RICHARD  MITTAUER  (I)  of  the  WOW-TV 
Omaha  news  staff  shows  James  McGaffin 
Jr.,  station  news  editor,  the  fellowship 
awarded  Mr.  Mittauer  by  the  American 
Political  Science  Assn.  Ten  fellowships 
are  given  annually  by  the  association  to 
finance  work  in  Washington  as  a  con- 
gressional interne  on  the  staffs  of  con- 
gressional committees  and  of  House  and 
Senate  members. 


Page  18    •    July  12,  1954 


Broadcasting   •  Telecasting 


new,  top-power  VHF  coverage 
of  1,000,000 


ians 


WBTW  TRANSMITTER 


A    JEFFERSON    STANDARD  STATION 


A  great  new  area  station  will  take  the  air  in  the  Carolinas 

on  September  26,  1954  —  WBTW  with  studios  and  transmitter  at 

Florence,  South  Carolina. 

WBTW's  Channel  8  is  the  only  VHF  allocation  in  a  70  mile  radius. 
With  316,000  watts,  the  station  will  serve  more  than  a  million  people 
within  its  computed  100  uv/m  contour.  Retail  sales  exceed  a  half 
billion  dollars.  As  of  November  1,  1953,  sets  in  the  WBTW  area 
exceeded  69,000  —  a  total  which  is  expected  to  grow  to  100,000 
by  debut  time. 

On  its  own,  the  WBTW  area  ranks  fourth  in  population  in  the 

two  Carolinas.  When  combined  with  WBTV,  Charlotte,  it  creates  VHF 

television  coverage  of  2  out  of  every  3  Carolinians. 


RENCE,  S.  C. 


Represented  Nationally  by  CBS  Television  Spot  Sales 


Broadcasting   •  Telecasting 


July  12,  1954    •    Page  19 


HARMON  O.  NELSON 

on  all  accounts 

NOW  radio-tv  director  of  young,  fast-growing 
Stromberger-LaVene-McKenzie,  Los  Angeles 
advertising  firm,  Harmon  O.  Nelson  began 
his  radio  career  while  a  U.  of  Massachusetts 
undergraduate,  performing  on  WBZ  Boston- 
WBZA  Springfield. 

After  graduating  in  1932  with  a  B.S.  in  edu- 
cation and  psychology,  he  immigrated  to  Holly- 
wood to  form  his  own  orchestra.  He  joined 
Rockwell-O'Keefe  talent  agency  in  1936,  when 
that  firm  merged  with  General  Artists  Corp. 
and  then  entered  advertising  as  radio  writer, 
supervisor  and  director  for  Young  &  Rubicam. 

Mr.  Nelson  enlisted  in  the  Army  in  1942, 
was  commissioned  and  went  on  to  command 
an  Armed  Forces  Radio  Service  unit  in  New 
Guinea  and  the  Philippines.  After  separation 
in  1945  he  joined  Roche,  Williams  &  Cleary 
Inc.  as  West  Coast  representative,  supervising 
radio  programs  for  the  Turns  account. 

Next  he  went  with  Berg-Ellenberg  Inc., 
Hollywood  talent  agency,  as  radio  director 
until  that  firm  was  absorbed  by  William  Mor- 
ris Agency  in  1950.  Mr.  Nelson  then  wrote 
and  supervised  radio-tv  programs  for  Kenyon 
&  Eckhardt  Inc.,  Hollywood,  as  general  assis- 
tant to  vice  president  Robert  Wolfe. 

He  was  named  program  director  of  KNBH 
(TV)  Hollywood  in  1952,  resigned  late  in 
1953,  and  joined  S-L-M  in  his  present  posi- 
tion March  1  this  year. 

As  radio-tv  director,  Mr.  Nelson  is  con- 
sulted on  programming  and  time  purchases 
for  such  S-L-M  clients  as  General  Petroleum 
Corp.,  for  whom  he  produces  MBS  Virgil 
Pinckley  and  KTTV  (TV)  Hollywood  special 
events  presentations,  and  for  Smart  &  Final 
Iris  Co. 

Increasingly,  tv  film  syndication  is  proving 
effective  in  putting  film  within  reach  of  most 
advertisers,  Mr.  Nelson  believes.  Certain  in- 
dividuals and  programs  on  live  tv  with  loyal 
followings  will  always  be  important,  but  they 
will  be  badly  crowded  for  desirable  time  as 
film  use  spreads. 

Merchandising  "plusses"  offered  by  progres- 
sive stations  must  be  increasingly  considered 
by  agencies  trying  to  do  a  job  for  their  clients, 
Mr.  Nelson  feels. 

His  wife  is  the  former  Anne  Roberts  (re- 
cently named  business  affairs  director,  CBS 
Radio  Hollywood).  The  Nelsons  live  in  Bev- 
erly Hills  with  their  2-year-old  daughter  Gaye. 
Mr.  Nelson  golfs,  flies  (though  not  as  often 
as  he  would  like,  these  days)  and  actively 
promotes  the  local  chapter  of  the  American 
Assn.  for  the  United  Nations. 


Page  20    •    July  12,  1951 


Broadcasting    •  Telecasting 


It's  No  Draw. ..In  Omaha 


KMTV  is  the  one  television  station  in  the  Omaha 
market  that  writes  the  ticket  everyone  ivants — the 
ticket  to  bigger  sales. 

The  latest  Pulse  survey  (May  15-21)  shows  these 
Omaha  audience  preferences:  KMTV  has  11  of  the 
top  15  weekly  shows  ...  7  of  the  top  10  multi-weekly 
shows  .  .  .  the  most  popular  locally  produced  shows 
.  .  .  and  a  dominant  popularity  leadership  in  both 
daytime  and  nighttime  quarter  hours. 

But  check  Pulse  for  any  time  you  prefer!  Monday 
through  Sunday,  7  a.m.  to  6  p.m.,  KMTV's  margin 
of  leadership  is  78  per  cent.  In  class  A  and  B  evening 
hours,  KMTV  leads  by  63  per  cent. 


As  a  truly  regional  station,  KMTV  has  a  3-to-l 
popularity  ratio  over  7  other  TV  stations  as  the 
best-received  and  most-watched  station  within  a 
100-mile  radius  of  Omaha.  (Name  of  this  impartial 
survey  and  statistics  on  request.) 

You'll  benefit,  too,  from  these  sales-producing 
bonuses  on  KMTV :  strong  merchandising  aids  .  .  . 
the  Midwest's  finest  live  commercial  facilities  .  .  . 
KMTV's  consistently  big  mail  response  .  .  .  special 
events  .  .  .  and  other  promotional  and  publicity 
extras. 

For  your  ticket  to  bigger  sales  in  this  booming 
market  of  one  million  people  with  two  billion  dollars 
to  spend,  contact  KMTV  or  Petry  today. 


SMART  ADVERTISERS  ALL  AGREE:  IN  OMAHA,  THE  PLACE  TO  BE  IS  CHANNEL  3 


TELEVISION  CENTER 

ffJHTP 

CHANNEL  3 

MAY  BROADCASTING  CO. 


•  CBS-TV 

•  ABC-TV 


•  DUMONT 


OMAHA 


Represented  by 


Edward  Petry  &  Co.,  Inc. 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  21 


SPURRED 

for 


With  Carolina 
Gamecock  precision, 
we  are  winning  sales 
battles  right  in  the  heart 
of  the  richer-than-ever 
Carolina  Piedmont 
(Spartanburg-Greenville) 
Area  . . . 


BECAUSE  WSPA'S  COVERAGE  IS  TOPS! 

In  November,  1953  .  .  .  The  Pulse,  Inc., 
completed  a  comprehensive,  Monday-thru- 
Friday  survey  of  280  quarter-hour  segments 
in  7  out  of  the  27  counties  blanketed  by 
WSPA — and  WSPA  was  way  out  front  in 
all  280  segments! 

IN  FACT: 

From  6:00  AM  to  1 2:00  Noon 

WSPA  enjoys  more  than  THREE  TIMES 
the  audience  of  the  next  highest  of  the 
seven  stations  reported  in  the  seven  counties 
surveyed! 

From  1 2:00  Noon  to  6:00  PM 

WSPA  enjoys  more  than  FOUR  TIMES  the 
audience  of  the  next  highest  station! 

From  6:00  PM  to  8:00  PM 

WSPA  enjoys  nearly  FOUR  TIMES  the 
audience  of  the  next  highest  station! 

MEANING: 

In  the  heart  of  WSPA's  27  county  coverage 
area . .  .WSPA  is  nearly  more  than  a  FOUR 
TO  ONE  popularity  winner! 

27-County  Total 

Retail  Sales  .....  $858,353,000.00 
Population    .  1,194,900 

*  Sales  Management  Survey  of  Buying  Power  1954 

Represented  by 

GEORGE  P.  HOLLINGBERY  CO. 

First  CBS  Radio  Station  For 
The  Spartanburg-Greenville  Market 

Walter  J.  Brown,  President 
Roger  A.  Shaffer,  Manager 
Ross  Holmes,  Sales  Manager 


WSPA 

5,000  WATTS  950  KC 

KM    South  Carolina's  Oldest  Station 

SPARTANBURG,    S.  C. 


Page  22    •    July  12,  1954 


our  respects 


to  MURRAY  DANFORTH  LINCOLN 


MURRAY  D.  LINCOLN,  president  of  Peoples 
Broadcasting  Corp.,  Columbus,  Ohio,  is  a  man 
whose  adult  life,  like  that  of  the  famed  Civil 
War  President,  has  been  dedicated  to  the 
proposition  that  the  public  can  and  must  be 
served. 

The  modern  Lincoln,  who  shares  a  common 
ancestry  with  his  illustrious  predecessor,  is  tall, 
erect,  square-jawed.  Like  Abraham  Lincoln,  he 
is  driven  by  the  urge,  as  he  puts  it,  to  prove 
that  "people  have  within  their  own  hands  the 
tools  to  fashion  their  own  destiny." 

Murray  Lincoln  has  attempted  to  translate 
this  personal  credo  into  practice  in  all  his 
manifold  business  activities,  starting  with  the 
cooperative  farm  movement  in  1916,  the  insur- 
ance business  as  far  back  as  1925,  and  most 
recently  in  the  broadcasting  field.  In  1946  he 
organized  Peoples  Broadcasting  Corp.,  one  of 
the  various  subsidiaries  of  Farm  Bureau  Insur- 
ance Cos.  of  Ohio,  of  which  he  also  is  president. 

It  is  estimated  that  about  $3V2  million  to  $4 
million  is  invested  in  Peoples  Broadcasting, 
which  currently  operates  WGAR  Cleveland; 
WTTM  Trenton,  N.  J.;  WRFD  Worthington, 
Ohio,  and  WMMN  Fairmount,  W.  Va.  It  re- 
cently sold  WOL  Washington. 

Mr.  Lincoln  credits  much  of  the  success  of 
Peoples  Broadcasting  Corp.  to  good  stations  in 
fine  locations,  to  an  outstanding  group  of  sta- 
tion managers  and  to  Herbert  E.  Evans,  vice 
president  and  general  manager  of  PBC,  who 
is  entrusted  with  the  responsibility  of  overall 
supervision  and  operation  of  the  broadcast 
properties.  Messrs.  Lincoln  and  Evans  eye  the 
future  with  plans  for  a  full  complement  of 
seven  radio  and  five  tv  stations. 

The  sense  of  public  service  that  Murray  D. 
Lincoln  brings  to  his  broadcast  operations 
threads  his  entire  business  career.  He  is 
descended  from  Abraham  Lincoln's  New  Eng- 
land stock:  the  Great  Emancipator's  great- 
grandfather had  two  brothers  and  Murray 
Lincoln  is  a  direct  descendant  of  one  of  them. 
He  was  born  near  Raynham,  Mass.,  on  April 
18,  1892,  and  was  graduated  from  the  Massa- 
chusetts Agricultural  College  (now  U.  of  Mas- 
sachusetts) in  1914. 

Following  various  jobs  in  banking  and  in  the 
farm  agent  field,  Mr.  Lincoln  was  appointed 
executive  secretary  of  the  newly-formed  Ohio 
Farm  Bureau  Federation  in  1920.  In  1925, 
members  of  the  federation  began  to  question 
what  they  believed  were  excessive  rates  for 
automobile  insurance,  Mr.  Lincoln  relates,  and 
with  $10,000  in  dues  they  set  up  the  Farm 
Bureau  Mutual  Automobile  Insurance  Co.  To- 
day, the  Farm  Bureau  insurance  group  also 
consists  of  a  fire  insurance  company  and  a  life 
insurance  company,  as  well  as  subsidiaries 
with  total  assets  of  more  than  $200  million. 


Since  1948  Mr.  Lincoln  has  not  been  affiliated 
with  the  Ohio  Farm  Bureau  Federation,  and 
the  insurance  companies  and  their  subsidiaries 
are  completely  separate  entities. 

Mr.  Lincoln  persuaded  FBIC  to  enter  radio 
in  1946.   He  explains  it  this  way: 

"We're  in  radio  to  bring  town  and  country — 
food  producer  and  consumer — closer  together, 
to  help  them  understand  one  another  and  realize 
they  have  things  in  common.  They  must  realize 
they  are  interdependent.  They  ought  to  know 
more  of  their  common  American  heritage,  both 
rural  and  urban.  And,  more  than  anything,  we 
are  trying  to  keep  open  the  channels  of  com- 
munications for  all  sides  of  every  issue. 

Mr.  Lincoln  points  with  pride  to  his  stations' 
dedication  to  public  service.  WRFD  broadcasts 
a  full  schedule  of  service  aids  to  farmers  but 
also  fulfills  the  needs  of  city  citizens. 

WTTM,  which  serves  the  rapidly  expanding 
Delaware  Valley  sector  with  its  new  steel  towns, 
manufacturing  areas  and  the  fertile  Pennsyl- 
vania farmland,  presented  the  first  broadcasts 
of  investigative  hearings  at  the  state  capitol 
(140  hours  of  it).  WMMN,  situated  in  a  heavily- 
industrialized  area,  broadcast  from  the  working 
face  of  a  coal  mine  shaft,  a  foundry  and  a 
glass  plant.  WGAR  presents  weekly  tape-re- 
corded broadcasts  of  city  council  meetings. 

Mr.  Lincoln  is  married  to  the  former  Anne 
Hurst  of  Taunton,  Mass.  They  live  on  a  200- 
acre  dairy  farm  near  Columbus,  where  Mr. 
Lincoln  operates  as  a  working  farmer. 

Mr.  Lincoln's  dedication  to  public  service 
extends  to  the  international  sphere.  In  the 
spring  of  1943  he  served  on  the  five-member 
U.  S.  delegation  to  the  United  Nations  Con- 
ference on  Food  and  Agriculture.  In  July  1945 
he  was  named  a  U.  S.  representative  to  the 
International  Cooperative  Alliance  in  London. 
Perhaps  Mr.  Lincoln's  outstanding  contribution 
in  the  realm  of  international  public  service  has 
been  the  role  he  has  played  with  CARE,  the 
organization  which  provides  food,  clothing  and 
other  necessities  to  needy  families  in  Europe 
and  Asia.  He  has  been  president  of  CARE 
since  it  was  organized. 

Long  interested  in  Currier  &  Ives  prints,  Mr. 
Lincoln  has  a  personal  collection  and  has 
fostered  a  company  gallery  of  120  rare  rural 
prints,  an  outstanding  collection  which  hangs 
in  Columbus  headquarters  and  is  frequently 
exhibited  around  the  nation. 

Although  Peoples  Broadcasting  has  its  sights 
on  television,  Mr.  Lincoln  is  highly  enthusiastic 
about  radio.  He  points  out  that  Americans  are 
a  mobile  people  and  tv  pins  them  down  too 
much.  Radio,  he  says,  permits  them  to  move 
around  at  will,  and  he  adds:  "Because  of  the 
capacity  of  radio  to  serve  people,  I  believe  in 
radio's  future  as  I  have  in  its  past." 

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like  shoot inq  fish 

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WTAR-TV  not  only  blankets  America's  25th 
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channel  3 
NORFOLK 


REPRESENTED  BY  EDWARD  PETRY  a  CO..  INC. 


Reprint  Request 

EDITOR: 

In  case  "How  Drug  Chain  Uses  Radio," 
page  70,  June  21,  is  reprinted,  we  shall  be 
glad  to  pay  for  two  or  three  dozen  of  them. 

Frank  E.  Wimberly 

Manager 

KWHW  Alms,  Okla. 

[EDITOR'S  NOTE:  A  limited  number  of  reprints 
is  available.    Mr.  Wimberly's  are  on  the  way.] 

Round  and  Round  (Cont.) 

EDITOR: 

We  thought  we'd  like  to  get  our  two  cents 
in  on  the  "swing  to  45"  record  setup.  When 
we  first  went  on  the  air  back  in  1950,  we 
decided  to  try  4'5's.  We  did  for  two  weeks 
and  decided  they  were  impractical.  Well, 
here  we  go  again.  When  notice  arrived  from 
the  record  companies,  we  started  pricing  the 
facilities  to  play  them  with,  and  found  them 
sky  high.  We  now  have  a  set-up  to  play  them, 
but  what  have  we  actually  gained?  The  whole 
thing  is  just  the  appeasement  of  one  large 
industrial  giant.  Actually,  if  the  record  com- 
panies were  out  to  save  space  and  money,  a 
microgroove  record  at  33-V3  the  size  of  the 
45  would  have  been  a  lot  better.  Oh  well, 
we  don't  like  'em,  but  we're  stuck  with  'em. 
So  we'll  sit  it  out  now  and  see  what  develops. 

Joe  Klarke,  Prog.  Dir. 
WATH  Athens,  Ohio 

A  Bull,  Literally 

EDITOR: 

Read  your  write-up  about  Perry's  Ridiculous 
Day  promotion  here  in  Perry  [B#T,  June  21]. 
It  was  a  fine  effort;  but  the  Washington  apart- 
ment dweller  who  scanned  the  photo  didn't  take 
a  close  enough  look.  That  was  a  cow  I  was 
pulling  and  not  a  bull.  It  was  the  "udder"  sex. 
In  Iowa  cows  are  cows  and  bulls  are  bulls  and 
they're  both  pleased  with  that  arrangement.  .  .  . 

Lowell  Jack,  Studio  Mgr. 

KWBG  Perry,  Iowa 

[EDITOR'S  NOTE:  The  B-T  staffer  who  identi- 
fied the  beast  as  a  bull  is  now  taking  a  course  in 
animal  husbandry.] 

Don't  Send  a  Boy 

EDITOR: 

After  reading  your  editorial  "Needed:  Sales- 
men" in  the  issue  of  June  28,  let  me  say  that 
there  isn't  a  man  who  realizes  the  truth  of 
that  editorial  more  than  I. 

Having  served  many  years  as  salesman- 
commercial  manager,  and  approximately  eight 
years  as  general  manager  of  stations,  I  know 
whereof  I  speak,  and  I  agree  with  Mr.  Oliver 
B.  Capelle,  advertising  manager  of  Miles  Labs 
when  he  says,  "We  have  more  confidence  in 
radio  than  broadcasters  themselves."  Let  me 
ask  a  question  and  hope  for  an  answer.  How 
in  the  name  of  -  common  sense  are  you  going 
to  get  good  salesmen  who  really  know  sales- 
manship when  so  many  station  owner's  seem 
to  think  that  $50-65-75  is  enough  to  pay  a 
salesman?  I  know  of  stations  who  have  put 
forth  those  figures  in  the  past.  They  want 
their  men  to  have  the  15%  commission  and 
make  $200  a  \yeek,  but  the  men  they  hire 
never  sold  radio,  had  no  knowledge  of  pro- 
gramming, packaging  or  any  of  the  dozens 
of  things  that  make  a  good  radio  salesman. 

You  can't  take  a  man  who  has  sold  gro- 
ceries or  some  specialty,  'and  send  him  out 
to  call  on  sharp  clients  for  a  station. 

N.  L.  Royster,  Sis.  Mgr. 
WATS-AM-TV  Charlotte, 
N.  C. 


Page  24    •    July  12,  1954 


Broadcasting   •  Telecasting 


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July  12,  1954    •    Page  25 

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Page  26    •    July  12,  1954 


Broadcasting   •  Telecasting 


BROADCASTING 
TELECASTING 


July  12,  1954 


Vol.  47,  No.  2 


WHAT'S  THE  FUTURE  OF  UHF? 
FCC  HAS  VARIETY  OF  ANSWERS 

INDIVIDUAL  FCC  commissioners  presented  their  views  on  the  uhf  problem  at  a 
closed  meeting  with  the  Potter  subcommittee  last  week.  The  most  extreme  of  all 
came  from  Comr.  Bartley  who  advocated  elimination  of  uhf  and  a  re-allocation 
within  a  wider  vhf  range  than  the  one  now  used  for  commercial  television  (see  page 
28).  Comr.  Hennock  stuck  with  her  proposal  to  move  all  tv  to  the  uhf  band. 
Others  proposed  more  moderate  action. 

At  week's  end  the  prospects  were  that  the  Potter  subcommittee  would  recom- 
mend three  short-range  steps  for  the  relief  of  uhf — lifting  excise  taxes  on  uhf-vhf 
receivers,  liberalizing  multiple  ownership  of  stations,  encouraging  manufacturers  to 
produce  all-range  sets.    But  more  drastic  cures  may  lie  in  uhf's  future. 


SENATE'S  IMMEDIATE  CURES 

A  THREE-PRONGED  offensive  for  the  relief 
of  distraught  uhf  broadcasters  by  the  Senate 
Communications  Subcommittee  appeared  in  im- 
mediate prospect  following  a  joint  closed  meet- 
ing last  Thursday  with  the  FCC. 

To  encourage  development  of  the  upper  tv 
band,  the  Senators  appeared  convinced,  upon 
recommendation  of  FCC  majority  members, 
that  these  short-range  steps  should  be  taken: 

1.  Lifting  of  the  10%  excise  tax  on  receivers 
embracing  the  uhf  range,  as  proposed  by  Sen. 
Edwin  C.  Johnson  (D-Colo.). 

2.  Liberalization  of  the  multiple  ownership 
rule  to  raise  the  present  five-station  ownership 
limit  in  tv,  to  allow  perhaps  two  additional  uhf 
stations  under  common  ownership  (which  would 
assure  network  service  and  improved  "circula- 
tion" in  many  areas). 

3.  Creation  of  a  study  group,  either  as  an 
ad  hoc  committee  of  outside  experts,  augment- 
ed by  government,  or  a  special  government 
group,  to  explore  long-range  means  of  allevi- 
ating the  overall  problem,  and  with  a  particu- 
lar look  at  the  use  by  government  of  channels 
that  might  be  diverted  for  vhf  tv  use. 

Progress  Made 

While  no  definitive  measures  were  decided 
upon  following  the  3Vi  hour  session  of  the 
Potter  group  with  FCC,  the  three-ply  ap- 
proach appeared  to  be  one  upon  which  all  con- 
cerned could  agree.  What  the  subcommittee 
may  construe  as  desirable  long-range  panaceas, 
if  any,  presumably  will  be  considered  after  a 
study  by  a  committee  of  experts  is  undertaken. 

There  appeared  little  likelihood  that  extreme 
proposals,  such  as  deintermixture  of  uhf  and 
vhf  in  the  same  markets;  curtailment  of  vhf 
service  to  something  approaching  single  market 
coverage,  or  movement  of  all  television  to  uhf, 
will  receive  immediate  committee  consideration. 
The  proposal  for  a  new  freeze  on  all  tv  authori- 
zations, pending  a  thorough-going  study,  also 
appeared  to  have  lost  committee  support. 

One  disconcerting  note  on  the  tax  relief  pro- 
posal, regarded  as  a  basic  first  step,  was  a  letter 
in  opposition  to  the  legislation  from  Fred  Bell, 
president  of  Packard-Bell  Co..  Los  Angeles,  to 
Chairman  Millikin  of  the  Senate  Finance  Com- 
mittee, where  the  Johnson  proposal  awaits  ac- 
tion, probably  this  week.  So  far  as  is  known, 


however,  this  is  the  only  industry  opposition, 
and  other  RETMA  members  reportedly  favor 
the  relief  as  a  means  of  stimulating  production 
of  all-band  sets  and  of  encouraging  development 
of  uhf  circulation. 

It  was  generally  agreed  by  committee  mem- 
bers that  the  unique  meeting  of  FCC  with  the 
subcommittee  was  salutary.  Each  Commis- 
sioner was  interrogated,  and  while  individual 
views  were  expressed  the  majority  generally 
conformed  with  those  expressed  in  public  hear- 
ing by  Chairman  Rosel  H.  Hyde,  as  FCC 
spokesman. 

The  Senators'  meeting  with  the  Commission, 
held  at  2:30  p.m.  in  the  Capitol,  informally  ex- 
plored all  recommendations  which  had  been 
presented  to  the  subcommittee  during  the  uhf- 
multiple  ownership  hearing. 

Individual  opinions  of  the  commissioners, 
who  were  encouraged  to  talk  freely,  were  so- 
licited on  each  proposal.  At  the  same  time, 
Comr.  Robert  T.  Bartley  unveiled  at  the  closed 


session  a  novel  proposition  which  espouses  the 
dropping  of  uhf  and  the  placing  of  all  tv  into 
a  broader  vhf  allocation  pattern  (see  Bartley 
story  next  page). 

Comr.  Bartley  had  proposed  a  Government 
commission  to  investigate  prospects  of  adding 
vhf  channels  by  assignment  of  unneeded  Gov- 
ernment reservations,  to  be  financed  by  Fed- 
eral appropriation.  Comr.  Robert  E.  Lee,  how- 
ever, had  urged  an  industry  group,  augmented 
by  Government  representatives,  along  the  lines 
of  the  ad  hoc  color  committee. 

After  the  session  broke  up,  Subcommittee 
Chairman  Charles  E.  Potter  (R-Mich.)  said  he 
expected  that  perhaps  as  many  as  three  execu- 
tive sessions  of  the  subcommittee  would  be 
necessary  before  decisions  are  made. 

First  of  these  sessions  will  be  held  this  week 
or  next,  committee  attaches  reported. 

Chairman  Potter  said  he  did  not  believe 
legislation  would  be  proposed  on  uhf  this  late 
in  the  congressional  session. 

He  revealed  that  various  proposals  for  so- 
called  advisory  committees  to  aid  the  subcom- 
mittee in  its  deliberations  had  been  discussed. 

No  subcommittee  decisions  were  made  during 
this  exploratory  meeting,  Sen.  Potter  declared. 
He  said  the  procedure  was  to  "pick  the  brains" 
of  the  various  commissioners  on  the  uhf  prob- 
lem. They  acted  individually,  not  taking  a 
"concerted"  position  as  a  Commission,  he  said. 

All  subcommittee  members — Chairman  Pot- 
ter, Sens.  Andrew  F.  Schoeppel  (R-Kan.),  Eva 
Bowring  (R-Neb.),  Earle  C.  Clements  (D-Ky.) 
and  John  O.  Pastore  (D-R.  I.) — attended  the 
meeting.  Also  at  the  session  was  Sen.  Johnson, 
top  ranking  minority  member  of  the  full  Com- 
merce Committee.  , 

FCC  Chairman  Rosel  H.  Hyde  and  Comrs. 
Frieda  B.  Hennock,  Lee,  E.  M.  Webster,  Bartley 


A  FEW  MINUTES  after  this  Senate  subcommittee-FCC  group  exchanged  greetings, 
the  closed  session  on  uhf  v/as  gaveled  into  order  by  Senate  Communications  Sub- 
committee Chairman  Charles  E.  Potter  (R-Mich.).  Seated,  I  to  r:  Sens.  Eva  Bowring 
(R-Neb.),-  Andrew  F.  Schoeppel  (R-Kan.);  Potter;  FCC  Comr.  Frieda  B.  Hennock,  and 
Sen.  John  O.  Pastore  (D-R.  I.).  Standing,  I  to  r:  FCC  Comrs.  E.  M.  Webster;  Robert 
E.  Lee;  Rosel  H.  Hyde  (chairman);  Nicholas  Zapple,  communications  expert,  Senate 
Commerce  Committee;  FCC  Comrs.  John  C.  Doerfer  and  Robert  T.  Bartley.  Comr. 
George  E.  Sterling  was  not  in  Washington.  Sens.  Edwin  C.  Johnson  (D-Colo.)  of  the 
Commerce  Committee  and  Earle  C.  Clements  (D-Ky.),  new  member  of  the  subcom- 
mittee, who  attended  the  session,  were  not  present  when  the  picture  was  taken. 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  27 


UHF'S  FUTURE 


and  John  C.  Doerfer  took  part.  Comr.  George 
E.  Sterling  was  vacationing  in  Maine. 

Also  reported  was  a  retreat  by  Comr.  Hen- 
nock  on  certain  extreme  positions  on  uhf,  al- 
though she  did  not  backstep  from  her  belief 
that  eventually  all  tv  ought  to  be  placed  in 
the  uhf. 

Miss  Hennock  is  understood  to  have  dropped 
her  demand  for  an  immediate  freeze,  and  also 
was  not  as  persistent  on  cutting  down  of  vhf 
power  and  coverage. 

The  meeting  was  called  as  a  sounding  of 
expert.  Commission  opinion  on  every  facet  of 
the  uhf  question,  and  the  purpose  apparently 
was  served.  Informality  was  the  rule  with  no 
stenographic  record  taken.  Reportedly  the  FCC 
will  be  asked  to  put  into  writing  what  was  ex- 
pressed before  the  subcommittee  last  week. 
This  will  permit  some  modification  and  recon- 
ciliation among  the  independent  FCC  views, 
although  there  would  be  dissents  and  separate 
opinions  filed  on  certain  issues. 

In  essence,  the  Bartley  proposal  was  said 
to  have  envisioned  a  turnback  to  commercial 
broadcast  use  of  vhf  spectrum  space  now  held 
by  the  Government  or  the  military.  The  vhf 
modification  would  include  use  of  directional 
antennas,  it  was  reported. 

Comr.  Webster  was  understood  to  have 
questioned  the  Bartley  proposal  mostly  on 
technical  grounds,  but  felt  there  was  some 
merit  to  the  suggestion  that  a  spectrum  study 
be  made  with  respect  to  use  by  government 
of  portions  of  the  spectrum. 

The  free,  open  exchange  between  Senators 
and  an  independent  agency  is  not  unprecedented 
in  Washington  annals  but  it  is  a  rare  procedure. 

Senators  seemed  satisfied  with  its  outcome. 
Sen.  Potter  said  he  saw  no  need  for  the  Com- 
missioners to  make  a  repeat,  closed  door  per- 
performance  on  uhf.  Sen.  Bowring,  as  she  left 
the  subcommittee  room,  commented  that  she 
was  certain  "something  is  being  done"  on  uhf 
and  "now  it  is  the  time  to  do  it,  before  it  is 
too  late." 

BARTLEY'S  STRONG  MEDICINE 

TELEVISION'S  only  chance  of  providing  a 
nationwide  competitive  service  lies  in  a  vhf-only 
system,  in  the  opinion  of  FCC  Comr.  Robert 
T.  Bartley. 

Convinced  that  uhf  will  never  be  a  major 
factor  in  tv,  Comr.  Bartley  told  the  Virginia 
Assn.  of  Broadcasters  Friday  at  Natural  Bridge 
that  new  channels  should  be  added  to  the  vhf 
band. 

He  feels  an  ad  hoc  commission  should  probe 
the  idea  and  report  to  Congress. 

Speaking  almost  in  the  shadow  of  the  first 
major  uhf  death — WROV-TV  Roanoke — Comr. 
Bartley  inadvertently  was  observing  the  first 
anniversary  of  this  event  ["What  Happened  in 
Roanoke,"  B«T,  July  13,  1953]. 

Wholesale  Changes 

The  change  from  a  two-band  to  single-band 
allocation  will  involve  major  shuffling  and 
costly  changes  of  transmitting  and  receiving 
equipment,  he  conceded,  but  it  is  the  only  hope 
for  television  to  fulfill  its  destiny.  He  said  the 
solution  is  up  to  Congress. 

This  dramatic  disclosure  of  an  idea  that  has 
hitherto  been  kept  behind  FCC  doors  poses 
several  problems,  all  of  which  Comr.  Bartley 
believes  are  trivial  compared  to  the  eventual 
tragedy  that  could  strike  the  video  system  and 
even  the  national  economy.  Here  are  some  of 
the  problems: 

•  Government,  communication,  and  military 


agencies  would  have  to  yield  spectrum  space 
between  216  and  470  mc,  in  exchange  for  uhf 
space. 

•  Uhf  stations  would  shift  to  perhaps  a  dozen 
or  more  new  vhf  channels  above  216  mc  and 
get  allocation  priority. 

•  Uhf  stations  would  have  to  convert  trans- 
mitters. 

•  Viewers  would  have  to  convert  receivers, 
though  in  many  cases  the  adjustment  would  not 
be  difficult  or  costly. 

•  The  spectrum  juggling  is  beyond  FCC  con- 
trol and  subject  to  White  House  and  Congres- 
sional mandate. 

•  Uhf  is  in  the  same  jam  as  fm;  moreover, 
uhf  is  not  a  superior  service  to  vhf,  in  Comr. 
Bartley 's  opinion. 

•  Federal  regulators  would  have  to  admit 
the  two-band  allocation  hasn't  turned  out  the 
way  they  hoped  when  the  plan  was  conceived 
and  executed. 

•  Manufacturers  would  redesign  set  tuners 
and  provide  conversion  gear  for  present  sets — 
both  believed  simple  in  comparison  to  the  uhf 
problem. 

•  Coverage  of  some  existing  vhf  stations 
might  be  curtailed. 

•  Directional  antennas  might  be  necessary. 
FCC  thoughts  on  the  vhf-uhf  crisis  were 

tapped  Thursday  afternoon  by  the  Senate  Com- 
munications Subcommittee,  meeting  in  execu- 
tive session,  with  Comr.  Bartley  understood  to 
have  submitted  his  ideas  (see  committee  story 
this  page). 

In  his  Natural  Bridge  talk,  and  in  informal 
conversations  afterward,  Comr.  Bartley  con- 
ceded his  plan  can  be  expected  to  draw  roars 
of  criticism  from  many  segments  of  government 
and  industry. 

Not  Too  Disturbing 

That  didn't  disturb  him  too  much,  he  ex- 
plained, when  he  took  a  look  at  what  is  happen- 
ing to  uhf  stations  and  when  he  contemplated 
the  future  of  a  television  industry  that  already 
is  in  the  first  stages  of  allocation  agonies  and 
faces  dangerous  crises. 

Every  day  of  delay  is  dangerous  and  intensi- 
fies the  hazards  of  finding  a  solution,  according 
to  Comr.  Bartley.  His  summary  of  what  is 
happening  sums  up  this  way: 

A  small  number  of  people  around  the  nation 
are  developing  powerful  tv  empires  under  the 
present  dual  allocation,  since  the  present  vhf 
band  can't  provide  a  nationwide  competitive 
service.  Except  for  a  few  uhf  oases,  the  uhf 
stations  appear  to  have  little  chance  of  becom- 
ing a  major  competitive  factor  in  television. 

Having  laid  that  background,  Comr.  Bartley 
told  the  Virginia  broadcasters  the  issue  narrows 
down  to  a  choice  between  the  value  of  the  com- 
petitive, free  enterprise  tv  system,  and  the  un- 
known value  of  government-controlled  com- 
munications channels. 

The  information  needed  to  decide  the  whole 
issue  simply  isn't  available,  he  said. 

The  obvious  answer,  he  argued,  is  for  Con- 
gress to  name  a  special  commission  to  assemble 
these  facts  and  report  within,  say,  six  months. 

Such  a  commission  could  have  access  to 
secret  allocation  data  and  the  uses  to  which  big 
hunks  of  spectrum  are  put.  It  could  investigate 
oft-heard  charges  that  valuable  frequencies 
have  been  hoarded  by  government  agencies 
and  the  military,  with  little  regard  for  their 
actual  need  or  the  nation's  desire  for  a  com- 
petitive tv  service. 

FCC  is  helpless  to  dip  into  these  reservoirs 
of  used  and  unused  channels  since  they  are 


controlled  by  White  House  mandate  at  the  re- 
quest of  federal  and  military  agencies. 

Supported  by  Congressional  fiat,  the  com- 
mission might  consist  of  two  persons  to  be 
named  by  the  President;  one  by  the  Vice  Presi- 
dent to  represent  the  Senate;  one  by  the  Speaker 
of  the  House,  and  one  by  the  FCC  Chairman. 
It  would  be  charged  with  a  fast  and  thorough 
investigation  of  the  tv  allocation  problem. 

Looking  at  the  tv  advertising  picture,  Comr. 
Bartley  recalled  that  a  year  ago  he  had  ex- 
pressed concern  over  the  fact  that  two  major 
networks,  possessing  great  program  resources, 
were  obtaining  much  of  the  available  time  in 
single-station  areas.  Here  the  problem  of  set 
saturation  becomes  important,  he  said,  since  in 
key  markets  around  70%  of  homes  own  a 
vhf  .receiver.  Advertisers,  therefore,  can  find 
no  effective  substitute  for  a  vhf  station,  he  con- 
tended at  that  time. 

Another  angle  of  the  commercial  problem, 
he  continued,  is  the  scarcity  of  adjacencies  to 
meet  local  needs.  The  split-band  system  leads 
to  high  rates  for  station  time,  with  the  result 
that  local  stores  and  service  firms  can  scarcely 
compete  against  big  local  or  national  spot  ad- 
vertisers. All  this  adds  up  to  encouragement  of 
monopolies  in  the  national  economy,  he  sug- 
gested. 

In  comparing  uhf's  problems  to  those  of  fm, 
Comr.  Bartley  noted  the  public  resistance  to 
conversion  of  tv  receivers  along  with  the  belief 
that  uhf  cannot  claim,  as  does  fm,  superiority 
from  a  technical  standpoint.  He  conceded, 
though,  that  the  uhf  band  has  some  advantages 
such  as  lack  of  crowding  and  interference.  On 
the  other  hand  uhf  coverage  is  limited  and  uhf 
receiving  equipment  is  of  poorer  quality,  he 
contended. 

Comr.  Bartley  said  he  is  opposed  to  plans 
to  move  all  television  into  the  uhf  band.  Con- 
ceding the  problems  involved  in  moving  uhf 
into  an  expanded  vhf  band,  he  said  com- 
promises would  be  necessary. 

Possible  Effects 

Station  coverage  might  be  affected,  he  said, 
since  the  main  problem  in  setting  up  a  widened 
vhf  band  would  center  around  separation. 
Here  the  engineers  fail  to  agree,  he  said. 

On  the  other  hand,  he  indicated  that  if  allo- 
cations are  provided  for  the  area  between  Nor- 
folk, Va„  and  Portland,  Me.,  the  rest  of  the 
country  can  be  taken  care  of  without  too  much 
difficulty. 

The  temporary  processing  procedure  adopted 
by  FCC  at  Congressional  suggestion  departs 
from  the  Commission's  policy  of  making  first 
grants  where  the  greatest  need  exists,  he  said,  a 
year  ago  in  dissenting  to  the  Denver  decision, 
citing  the  problem  in  Denver.  There,  he  said, 
three  grants  have  been  made  and  the  city  may 
wind  up  with  a  half-dozen  grants  before  the 
Commission  can  schedule  hearings  looking 
toward  a  second  grant  for  St.  Louis.  The  latter 
city  is  twice  as  large  as  Denver,  and  eight  other 
single-station  cities  also  are  larger,  he  pointed 
out  at  that  time. 

JOHNSON'S  EXCISE  TAX  IDEA 

SEN.  EDWIN  C.  JOHNSON  (D-Colo.)  said 
Thursday  he  would  "press  hard"  for  Senate 
Finance  Committee  action  on  his  proposal  to 
eliminate  the  Federal  excise  levy  on  all-channel 
tv  sets. 

Sen.  Johnson  said  the  committee  failed  to 
take  up  the  measure  last  Wednesday  because 
the  group  made  it  a  hearing  day  and  did  not 
consider  any  proposed  legislation. 

The  Johnson  proposal  is  seen  as  fundamental 
to  the  question  of  aiding  uhf's  plight. 


Page  28    •    July  12,  1954 


Broadcasting    •  Telecasting 


ADVERTISERS  &  AGENCIES 


KOOLS  BUYS  'LINEUP'  WITH  CONCESSIONS; 
PET  MILK,  AUTO-LITE  LOSE  TIME  SLOTS 

CBS  allowed  to  sell  Kools  show  to  other  sponsors  outside  the  50 
stations  taken  by  cigarette  firm.  'Amateur  Hour'  and  'Suspense' 
are  latest  casualties  to  network's  program  re-building. 


IN  a  new  arrangement  with  CBS — conceivably 
the  first  of  its  kind — Kool  cigarettes  last  week 
agreed  to  sponsor  in  the  fall  the  CBS-TV  Film 
Divisions  Lineup  series  on  50  stations  of 
the  CBS-TV  Network,  reserving  to  the  Film 
Division  the  right  simultaneously  to  sell  the 
show  to  other  sponsors  in  other  markets. 

Another  feature  of  the  unique  deal:  after 
six  months  CBS-TV  Film  Sales  will  inherit 
the  right  to  re-run  the  series  in  the  original 
50  Kool  markets  under  new  sponsorship  but 
with  a  different  title. 

Lineup  will  replace  My  Friend  Irma  for 
Kools.  Fridays.  10.10:30  p.m.  on  CBS-TV. 
Agency  for  Kools  is  Ted  Bates  Inc.,  New 
York. 

Other  important  business  actions  of  the  week 
include  the  following: 

Pet  Milk,  St.  Louis,  has  been  asked  by  NBC- 
TV  to  change  its  show  Original  Amateur  Hour 
next  season  or  vacate  the  time  for  another 
sponsor.  This  is  in  line  with  NBC's  sweeping 
program-building  policy  designed  to  strengthen 
the  audience  appeal  of  the  network's  lineup 
of  shows. 

Pet  Milk  sponsors  Original  Amateur  Hour 
Saturdays,  8:30-9  p.m.,  through  the  Gardner 
Agency,  St.  Louis. 

Campbell  Soup  Co.,  Camden,  through  BBDO, 
New  York,  after  several  months  of  screening, 
is  considering  two  properties  as  a  replacement 
for  its  Soundstage,  Fridays,  9:30-10  p.m.  on 
CBS-TV.  The  first  is  a  dramatic  series  titled 
Lassie  and  the  second  is  a  situation  comedy 
featuring  Peter  Lawford  in  Pheebe.  A  decision 
on  either  one  of  the  packages  for  the  Friday 
night  period  is  expected  shortly. 

Brillo  Mfg.  Co.,  New  York,  through  J.  Walter 
Thompson  Co.,  New  York,  will  start  sponsor- 
ship Aug.  5  of  So  You  Want  to  Lead  a  Band 


with  Sammy  Kaye  on  ABC-TV,  Thursdays, 
9-9:30  p.m.  for  39  weeks. 

S.  C.  Johnson  &  Co.,  Racine  (Johnson's 
wax),  through  Needham,  Louis  &  Brorby, 
Chicago,  is  expected  to  sponsor  Life  With 
Father  Tuesdays  at  9:30-10  p.m.  on  CBS-TV. 
The  time  was  vacated  by  Electric  Auto-Lite 
Co.  [B»T,  July  5]  at  the  request  of  the  network, 
which  had  notified  the  advertiser  that  in  view 
of  realignment  of  Tuesday  night  programming 
its  Suspense  series  could  not  be  renewed  in 
that  time  period.  CBS-TV  said  that  it  had 
and  would  continue  to  offer  alternate  time 
periods  and  programs.  Electric  Auto-Lite  Co., 
however,  cancelled  the  show  effective  Aug.  17 
and  late  last  week  gave  no  indication  as  to 
what  it  would  do — if  anything — in  television 
this  year.  Cecil  &  Presbry,  New  York,  is  the 
agency  for  Auto-Lite. 

Norcross  Inc.  (greeting  cards,  gift  wrap- 
pings, and  "signature  notes"),  New  York, 
signed  for  its  tv  debut  as  third  co-sponsor  of 
Ford  Foundation  Tv-Radio  Workshop's  Om- 
nibus when  it  resumes  on  CBS-TV  Oct.  17 
(Sun.,  5-6:30  p.m.).  Other  sponsors  already 
signed:  Scott  Paper  Co.  and  Aluminium  Ltd. 
of  Canada.  The  series  is  available  to  a  total 
of  four  non-competitive  sponsors.  Agency  for 
Norcross:  Abbott  Kimball  Co.,  New  York. 

Hotpoint  Realigns  Marketing 

HOTPOINT  Inc.,  Chicago,  last  week  an- 
nounced a  realignment  of  its  marketing  depart- 
ment involving  autonomy  for  various  products 
and  a  reshuffle  in  the  chain  of  command  for 
advertising.  A  sales  planning  manager  will 
head  each  product  group,  with  each  staff 
maintaining  responsibility  for  advertising,  sales, 
merchandising  and  other  activities.  Hotpoint 
sponsors  Ozzie  &  Harriet  on  ABC  radio  and 
tv  networks. 


B*T,  K&E  Cooperate  in  Merchandising  Study 


MERCHANDISING  services  offered  to  ad- 
vertisers by  U.  S.  tv  stations,  either  gratis 
or  on  a  fee  basis,  will  be  reported  in  full 
detail  in  the  1954  Telecasting  Yearbook- 
Marketbook,  to  be  published  in  mid-August. 
Later  in  the  year  a  similar  compilation  of 
data  on  the  merchandising  services  avail- 
able from  the  nation's  radio  stations  will 
be  published  by  B«T. 

Both  the  tv  and  radio  merchandising  re- 
ports are  the  result  of  a  cooperative  arrange- 
ment between  B«T  and  Kenyon  &  Eckhardt, 
New  York  advertising  agency  which  a  year 
ago  first  began  collecting  these  data  for  its 
own  use  and  subsequently  decided  to  make 
them  available  to  all  interested  advertising 
people  through  publication  by  B»T.  The 
first  tv  merchandising  survey  report  was 
published  in  the  1953-54  Telecasting  Year- 
book-Marketbook.  The  first  tabulation  of 
the  radio  stations'  merchandising  services 
was  published  by  B»T  as  part  II  of  the 
issue  of  Nov.  30,  1953. 

Four-page  merchandising  questionnaire 
was  sent  some  weeks  ago  to  more  than  350 
tv  stations  and  2,600  radio  stations  by 
Kenyon  &  Eckhardt,  whose  research  depart- 


ment is  now  tabulating  the  replies.  Returns 
to  date  indicate  that  even  more  stations  will 
respond  to  the  agency  questionnaires  this 
year  than  last,  when  some  80%  answered. 

Hal  Davis,  K&E  vice  president  in  charge 
of  promotion,  and  G.  Maxwell  Ule,  vice 
president  in  charge  of  research,  pointed  out 
last  week  that  the  stimulus  to  building  audi- 
ence and  sales  provided  by  station  merchan- 
dising and  promotion  is  an  important  vari- 
able in  the  selection  of  media  by  agency 
clients.  K  &  E's  belief  that  information  on 
merchandising  is  necessary  for  a  proper 
evaluation  of  markets  and  stations  was  the 
origin  of  the  surveys. 

Three-fold  purpose  of  the  agency's  broad- 
cast media  merchandising  survey,  K&E 
stated,  is:  to  acquaint  buyers  of  broadcast 
time  with  the  various  services  provided  by 
stations;  to  acquaint  sellers  of  the  time  with 
the  services  offered  by  other  broadcasters, 
and  to  compile  for  both  buyer  and  seller 
an  industry-wide  report  reflecting  the  current 
policies  and  practices  of  broadcasters  in 
offering  merchandising  services  to  their 
advertisers. 


RADIO  advertising  schedule  on  CBS  Ra- 
dio's KMOX  St.  Louis  for  summer,  fall  and 
winter  is  signed  by  Frank  Mayfield,  presi- 
dent of  Scruggs-Vandervoort-Barney  de- 
partment store.  Others  (I  to  r):  Earl  Col- 
lier, store's  ad  manager;  Robert  Hyland, 
KMOX  assistant  general  manager,  and 
Maurice  Hirsch,  Hirsch-Tamm  &  Ullman 
agency,  St.  Louis. 


Staley  Puts  $1  Million 
Into  Radio-Tv  Timebuys 

A  $1  MILLION  radio-tv  advertising  campaign 
is  being  launched  this  month  by  A.  E.  Staley 
Mfg.  Co.,  Decatur,  111.,  with  sponsorship  of 
network  radio  and  tv  properties. 

The  firm  (Sta-Flo  starch)  has  bought  Arthur 
Godfrey  Time  on  CBS  Radio  across  the  board, 
10-10:15  a.m.  EDT,  effective  July  19,  for  26 
weeks.  It  previously  had  purchased  Don 
McNeill's  Breakfast  Club  on  ABC-TV,  Tues.- 
Thurs.,  8:30-45  a.m.  CDT,  starting  July  27,  for 
52  weeks  [At  Deadline,  June  14].  Agency  is 
Ruthrauff  &  Ryan,  Chicago. 

The  outlay  also  was  understood  to  cover 
certain  dealer  aids  as  part  of  the  promotion 
drive,  and  will  supplement  expenditures  in 
newspapers,  magazines  and  other  media. 

Kellogg  Revises  Lineup 

For  'Hickok'  and  'Superman' 

KELLOGG  Co.,  Battle  Creek,  Mich.,  is  ar- 
ranging with  ABC-TV  to  clear  some  25  affiliates 
for  Superman  and  Wild  Bill  Hickok,  it  was 
confirmed  last  week. 

The  cereal  firm  currently  sponsors  the  two 
film  packages  on  80  stations  on  a  spot  basis 
throughout  the  country  and  is  seeking  smaller 
market  availabilities,  it  was  reported.  The 
series  will  be  launched  on  network  outlets  in 
mid-August.  Kellogg  agency  is  Leo  Burnett 
Co.,  Chicago. 

Where  cable  facilities  are  not  yet  available, 
stations  will  spot  the  shows  to  their  own  best 
competitive  advantage. 

Wedemeyer  Leaves  Avco 

RESIGNATION  of  Lt.  Gen.  Albert  C.  Wede- 
meyer (U.  S.  A.  Ret.)  as  vice  president  of  the 
Avco  Mfg.  Corp.,  New  York,  was  announced 
last  week.  Effective  Sept.  1,  Gen.  Wedemeyer 
will  become  vice  president  and  director  of 
Rheem  Mfg.  Co.,  New  York,  manufacturers  of 
shipping  containers,  household,  appliances  and 
ordnance  aircraft. 


Broadcasting 


Telecasting 


July  12,  1954 


Page  29 


ADVERTISERS  &  AGENCIES 


Emerson  Campaign 

LARGEST  and  most  ambitious  advertis- 
ing campaign  in  the  history  of  Emerson 
Radio  &  Phonograph  Corp.,  New  York, 
is  scheduled  for  next  year.  The  company 
plans  to  spend  more  than  $7  million  and 
will  use  co-op  radio  and  television.  Grey 
Adv.,  New  York,  is  agency  for  Emerson. 


Berech,  Manoff  Named 
Kenyon  &  Eckhardt  VPs 

WILLIAM  BERECH  and  Richard  Manoff,  ac- 
count executive  and  account  supervisor,  re- 
spectively, have  been  elected  vice  presidents  of 
Kenyon  &  Eckhardt,  New  York. 

Mr.  Berech  is  an  account  executive  on  the 
RCA  account  and  will  be  manager  of  the 


MR.  BERECH  MR.  MANOFF 


agency's  new  Philadelphia  office,  which  opened 
July  1.  He  has  been  with  the  agency  since  1950. 

Mr.  Manoff  is  account  supervisor  on  the 
Welch  Grape  Juice  Co.  account  (all  products) 
and  is  associate  account  supervisor  on  the 
Range  Joe  cereal  account.  He  joined  K  &  E 
in  1953. 

White  Resigns  Healing  Waters 

WHITE  Advertising  Agency,  Tulsa,  Oklahoma 
City  and  Hollywood,  has  resigned  the  Healing 
Waters  Inc.  radio  and  television  religious  ac- 
count, effective  July  30,  L.  E.  (Pete)  White 
Jr.,  head  of  the  agency,  announced  last  week. 

Healing  Waters,  which  is  the  healing  min- 
istry of  the  Rev.  Oral  Roberts  of  Tulsa,  is 
heard  over  about  200  radio  stations  weekly, 
including  part  of  the  ABC  Radio  network,  and 
was  on  about  25  tv  stations  until  the  produc- 
tion was  suspended  indefinitely  recently,  ac- 
cording to  Mr.  White. 

Mr.  White  said  he  had  handled  the  religious 
account  since  it  was  founded  some  seven  years 
ago  and  built  its  billing  from  one  local  station 
to  more  than  $350,000  last  year. 

New  agency  for  Healing  Waters  will  be 
C.  L.  Miller  Co.,  New  York  and  Chicago. 
According  to  Mr.  White,  the  account  executive 
for  Miller  Co.  on  the  Healing  Waters  account 
will  be  P.  P.  Hoffman,  whose  religious  broad- 
casting background  includes  handling  Detroit's 
Father  Coughlin  during  his  radio  career. 

Harrison  to  Head  LAA 

ELECTION  of  Lester  Harrison,  president  of 
Lester  Harrison  Inc.,  New  York,  as  vice 
president  of  the  League  of  Advertising  Agen- 
cies was  announced  last  week  by  Louis  E. 
Reinhold,  LAA  president.  Max  Pearlman, 
president  of  Leonard  Adv.,  New  York,  was 
chosen  a  member  of  the  board  of  governors. 


SPOT  NEW  BUSINESS 
U.  S.  Tobacco,  N.  Y.  (snuff  and  cigarette  prod- 
ucts), considering  expanding  its  radio  coverage, 
which  includes  spots  and  programs,  effective 
early  in  August.  Agency:  C.  J.  La  Roche,  N.  Y. 

Paper-Mate  of  Canada,  Winnipeg  (pens),  starts 
weekly  one-minute  filmed  announcements  on 
eight  Canadian  tv  stations,  adding  new  stations 
as  they  open.  Agency:  Stewart-Bowman-Mac- 
pherson  Ltd.,  Winnipeg. 

NETWORK  NEW  BUSINESS 

American  Tobacco  Co.,  N.  Y.  (Pall  Mall  cig- 
arettes), effective  Sept.  15,  will  sponsor  thrice 
weekly  news  broadcasts  of  Douglas  Edwards 
and  the  News  on  CBS-Radio,  Wed.,  Thurs., 
Fri.,  8:25-30  p.m.,  as  well  as  continuing  to 
sponsor  Mr.  Edwards  on  CBS-TV.  Agency: 
Sullivan,  Stauffer,  Colwell  &  Bayles,  N.  Y. 

Republic  Van  &  Storage  Co.,  L.  A.,  signs  for 
broadcast  of  Hollywood  Park,  Calif.,  Gold 
Cup  Race  on  six  CPRN  stations  July  17  (5 
p.m.  PDT).  Agency:  The  Lawrence  Co.,  Bev- 
erly Hills. 

International  Harvester  Co.,  Chicago,  starts 
Songs  From  the  Hills  on  CBS  Radio  California 
Network,  Monday  through  Friday,  7:15-7:30 
p.m.  PDT,  for  13  weeks  from  today  (July  12). 
Stations  are  KNX  Hollywood,  KCMJ  Palm 
Springs,  KERN  Bakersfield  and  KFMB  San 
Diego.  Agency:  Young  &  Rubicam  Inc., 
Chicago. 


BOXING  GLOVES  were  swapped  for  a 
mike  Thursday  at  WJBK-TV  Detroit  as 
Chuck  Davey  (2d  r),  ex-welterweight  con- 
tender, signed  exclusive  commentary  con- 
tract. His  schedule  includes  Wednesday 
Chuck  Davey's  Corner  sponsored  by  G. 
H.  P.  Cigar  Co.  (El  Producto)  and  a  five- 
weekly  evening  sports  roundup,  two  of 
which  will  be  sponsored  by  Household 
Finance  Corp.  L  to  r:  Clarence  Zimmer  of 
El  Producto;  Gayle  V.  Grubb,  WJBK-TV 
vice  president-managing  director;  Mr. 
Davy,  and  Harry  Stamm  of  El  Producto. 


AGENCY  APPOINTMENTS 

Pfaff  Sewing  Machines,  including  American 
Pfaff  Co.  branch  and  distributors  Pfaff  Amer- 
ican Sales  Corp.  (eastern)  and  A.  C.  Webber 
&  Co.  (western),  appoint  Dancer-Fitzgerald- 
Sample  Inc.,  N.  Y.  and  Chicago,  with  account 
headquartered  in  Chicago. 

Oelerich  &  Berry,  Chicago  (Old  Manse  syrup, 
preserves,  jellies,  jams),  appoints  Roberts,  Mac- 
Avinche  &  Senne,  effective  Aug.  1. 

Albert  Weiss,  N.  Y.  (costume  jewelry),  appoints 
The  Wexton  Co.,  same  city.  Ted  Gravenson, 
Wexton  Co.  vice  president,  is  account  executive. 


A&A  PEOPLE 

Joseph  M.  Dodge,  former  Budget  Bureau  Di- 
rector, re-elected  director,  Chrysler  Corp.  and 
president,  Detroit  Bank.  He  succeeds  Ray- 
mond T.  Perring  who  filled  both  positions 
when  Mr.  Dodge  became  Bureau  head. 

Paul  M.  Ruef,  retail  promotion  manager,  Dodge 
div.,  Chrysler  Corp.,  appointed  to  executive 
sales  staff,  Plymouth  Motor  Corp.  division. 

J.  B.  Shortlidge,  southern  regional  manager, 
American  Home  Food  Inc.,  N.  Y.,  named  field 
sales  manager  for  grocery  products;  J.  L.  San- 


ESSO  Standard  Oil  Co.  will  sponsor  the  entire  1954  Navy  football  schedule  on  a 
two-station  network,  WBAL  Baltimore  and  WRC  Washington.  Making  it  final  are 
(I  to  r):  Tom  White,  WBAL  publicity  manager;  Jay  Royen  (standing),  WRC  publicity 
director;  Leslie  H.  Peard  Jr.,  WBAL  manager;  William  N.  Farlie,  merchandising  man- 
ager, and  Charles  A.  Newland,  manager,  both  of  Esso's  Del.-Md.-D.  C.  division,  and 
Harry  Karr,  WRC  sales  manager.  Agency  is  Marschalk  &  Pratt,  New  York. 


Page  30    •    July  12,  1954 


Broadcasting   •  Telecasting 


ders  will  succeed  Mr.  Shortlidge  as  southern 
regional  manager. 

George  W.  Campbell  Jr.,  formerly  Washington, 
D.  C,  news  representative,  Peoples  Broadcasting 
Corp.,  named  manager,  radio-tv  bureau,  Farm 
Bureau  Insurance  Companies,  Columbus,  Ohio. 

Drucilla  Handy,  account  executive,  Theodore 
R.  Sills  &  Co.,  Chicago,  appointed  public  rela- 
tions and  educational  director,  toiletries  div., 
Helene  Curtis  Industries  Inc.,  same  city" 

Stalham  L.  Williams,  formerly  with  Earle  Lud- 
gin  &  Co.;  Paul  E.  Belknap,  formerly  with  Mc- 
cann-Erickson,  and  Vito  H.  Hall  elected  vice 
presidents,  Needham,  Louis  &  Brorby,  Chicago. 
Mr.  Williams  also  is  elected  member  of  plans 
board. 

Grant  Atkinson,  formerly  with  Kling  Studios, 
Chicago,  to  Camp- 
bell-  Mithun  Inc., 

same  city,  as  director 
of  radio  and  televi- 


Warren    E.  Kelley, 

formerly  senior  copy 
group  supervisor, 
McCann  -  Erickson 
Inc.,  Chicago,  to  Er- 
win,  Wasey  &  Co. 
L.  A.,  as  member  of 
creative  staff. 

MR.  ATKINSON 

George  Leech  named 
tv  director,  McKim  Adv.  Ltd.,  Toronto,  and 
Beverley  Nichol,  formerly  of  H.  N.  Stovin  & 
Co.,  Montreal  (station  representative),  named 
timebuyer. 

Stephen  Cosmopulos,  former  art  director,  Den- 
man  &  Baker  Inc.,  Detroit,  named  production 
manager  and  member  of  plans  board,  Power 
Adv.  Assoc.,  Palm  Beach,  Fla.  Herbert  E. 
Rachesky  named  account  executive  and  mem- 
ber of  plans  board. 

John  Brooks,  account  executive,  Compton  Adv. 
Inc.,  N.  Y.,  to  Needham,  Louis  &  Brorby  Inc., 
same  city. 

Ernie  M.  Taylor,  NBC-TV  New  York,  to  radio 
and  tv  dept.,  James  Fisher  Co.  Ltd.,  Toronto. 

Louis  Kraus,  senior  copy  writer,  Ruthrauff  & 
Ryan,  N.  Y.,  and  Reg  Damerell,  radio-tv  copy- 
writer, Dancer-Fitzgerald-Sample,  N.  Y.,  to 
Kenyon  &  Eckhardt,  same  city,  as  copywriters. 

Byron  H.  Clark,  formerly  with  Young  &  Rubi- 
cam  Inc.  to  executive  staff  of  Proebsting,  Tay- 
lor Inc.,  Chicago,  as  contact  supervisor  and 
director  of  new  business  activities. 

Clyde  H.  McDonald,  formerly  account  execu- 
tive, Young  &  Rubi- 
cam  Inc.,  Toronto, 
appointed  research 
director,  Bureau  of 
Broadcast  Measure- 
ment, same  city. 


R.  Earl  Cobb,  senior 
copy  writer,  Fuller 
&  Smith  &  Ross, 
N.  Y,  and  J.  Robert 
Pigott,  Young  & 
Rubicam,  radio  -  tv 
dept.,  to  Hicks  & 
Greist,  N.  Y.,  as 
copy  supervisor  and 
commercial  production  supervisor,  respectively. 

Hermine  Lueders,  to  copy  dept.,  Sullivan,  Stauf- 
fer,  Colwell  &  Bayles,  N.  Y.  Mrs.  Lueders  was 
formerly  with  Benton  &  Bowles,  N.  Y. 


mr.  Mcdonald 


ZIV  BUYS  'ARCHER' 
FOR  FALL  RELEASE 

TELEVISION  rights  to  Meet  Corliss  Archer  for 
a  reported  $4  million  were  purchased  last  week 
by  Ziv  Television  Programs  Inc.  from  F.  Hugh 
Herbert.  Ann  Baker  is  to  star  in  the  series 
planned  for  fall  release. 

Maurice  Rifkin,  vice  president  in  charge  of 
sales  for  Ziv  Tv,  announced  that  a  concen- 
trated sales  and  promotional  campaign  will  be 
launched  on  behalf  of  Meet  Corliss  Archer. 
Series  is  currently  under  production  in  Holly- 
wood, with  Eddie  Davis  directing  and  Helen 
McCaffrey  handling  the  script. 

Character  of  Corliss  Archer  originally  was  in 
Mr.  Herbert's  Broadway  play,  Kiss  and  Tell,  and 
later  was  source  of  motion  picture,  a  popular 
radio  series  and  most  recently  a  book.  Mr. 
Rifkin  noted  that  "the  previous  success  of  Cor- 
liss in  all  entertainment  media  assures  tele- 
vision stations  and  sponsors  of  a  pre-sold  money- 
maker." 

Acquisition  of  Corliss  Archer  marks  second 
major  television  transaction  by  Ziv  Tv  this 
summer.  Late  last  month,  company  negoti- 
ated a  seven-year,  $9  million  contract  with 
Eddie  Cantor. 

Pickford  Corp.  Sues 
Deluxe  Labs,  MPTV 

CHARGING  that  the  feature  film,  "Tonight 
or  Never,"  is  being  shown  on  tv  without  au- 
thorization, Pickford  Corp.  has  filed  suit  in 
Los  Angeles  Federal  Court,  asking  $50,000 
damages  and  a  permanent  injunction  against 
Deluxe  Laboratories  Inc.,  Motion  Pictures  for 
Television,  two  John  Does  and  six  Doe  corpo- 
rations. Alleging  infringement  of  copyright  and 
unfair  competition,  plaintiff  claims  in  1936  it 
acquired  the  rights  to  the  feature,  produced  the 
year  before  and  starring  Gloria  Swanson,  and 
in  1941  turned  over  a  35mm  negative  to  Deluxe. 
Prints,  according  to  Pickford,  were  to  be  made 
and  delivered  to  Astor  Films,  which  was  au- 
thorized to  reissue  the  film.  Suit,  filed  June  25, 
charges  that  in  1951  delivery  was  made  to 
MPTV  which  has  since  leased  the  film  for  tv 


INS-Telenews  Sports  Show 
To  Be  in  85  Markets  Oct.  11 

SALES  in  the  last  few  weeks  on  the  INS- 
Telenews  This  Week  in  Sports  weekly  film 
show,  featuring  Harry  Wismer,  have  raised  to 
85  the  total  number  of  markets  that  will  pre- 
sent the  program  as  of  Oct.  11,  it  was  reported 
last  week  by  Robert  H.  Reid,  manager  of  the 
INS  Tv  Dept. 

Mr.  Reid  said  the  program  currently  is  car- 
ried on  54  stations,  with  cooperative  sponsor- 
ship by  General  Tire  &  Rubber  Co.  dealers  in 
30  markets  under  the  title  of  General  Sports 
Time.  He  added  that  General  Tire  &  Rubber 
Co.  dealers  will  sponsor  the  show  in  31  more 
markets,  starting  Oct.  11. 

Three  Lives'  Rescheduled 

ZIV  Television  Programs  Inc.  reported  last 
week  that  at  the  request  of  the  U.  S.  Air  Force 
and  Air  Defense  Command  it  had  obtained 
the  cooperation  of  many  sponsors  and  stations 
in  rescheduling  the  sequence  of  its  /  Led  Three 
Lives  film  series  so  as  to  present  this  week  an 
episode  tying  in  with  the  July  14  Ground  Ob- 
server Corps  Day  observance. 


THE  RCA  Victor  Thesaurus  is  the  first  film 
service  contracted  for  by  WGR-TV  Buffalo, 
N.  Y.,  ch.  2  station  due  on  the  air  Aug. 
1.  Approving  the  agreement  are  Van 
Beuren  De  Vries  (seated),  WGR-TV  pro- 
gram director,  and  George  Field,  RCA 
sales  representative. 


Court  Recesses  Film  Case 

RECESS  until  July  19  has  been  declared  in 
the  $2.5  million  Los  Angeles  Superior  Court 
suit  involving  charges  by  six  independent 
motion  picture  companies  that  five  distribution 
firms  prematurely  released  their  11  feature 
films  to  television.  Adele  Springer,  attorney 
for  the  plaintiffs,  requested  that  Matthew  Fox, 
president  and  board  chairman  of  Motion  Pic- 
tures for  Television,  a  defendant,  be  produced 
in  court  before  she  completes  her  case. 

NBC  Film  Status  Report 

THE  NBC  Film  Division  currently  provides 
tv  stations  with  736  weekly  half -hours  of  film 
programming  as  compared  with  235  hours  at 
this  time  last  year,  Carl  M.  Stanton,  vice 
president  in  charge  of  the  division,  has  re- 
ported. He  noted  that  division  series  are 
seen  on  stations  throughout  U.  S.,  Canada, 
Alaska,  Hawaii,  Puerto  Rico  and  Venezuela. 

FILM  SALES 

CBS  Television  Film  Sales  announces  sales  of 
Range  Rider  tv  film  series  total  115.  Food  ad- 
vertisers are  reported  to  be  continuing  as  strong 
sponsors  of  the  western  series,  according  to 
Wilbur  S.  Edwards,  general  sales  manager,  not- 
ing that  among  the  newcomers  are  three  dairies, 
a  bakery  and  a  milk  company. 

Radio  Audizioni  Italiane  (RAI)  has  purchased 
39  Encyclopedia  Britanmca  film  shorts  through 
Fremantle  Overseas  Radio  &  Tv  Inc.  for  use 

in  Italian  tv  programming.  Films  are  sched- 
uled for  delivery  to  Italy  within  30  days. 

CBS  Television  Film  Sales  announces  recent 
sales  on  Art  Linkletter  and  the  Kids  have  in- 
creased markets  for  the  show  to  65.  Latest 
sales  were  to  WSLI-TV  Jackson,  Miss.;  KGLO- 
TV,  Mason  City,  Iowa;  KLAS-TV  Las  Vegas, 
Nev.;  WKNY-TV  Kingston,  N.  Y;  WCOC-TV 
Meridian,  Miss.;  KROD-TV  El  Paso  and 
WNAC-TV  Boston. 

WBNS-TV  Columbus,  O.,  has  acquired  two- 
run  rights  to  52  western  feature  films  from 
Louis  Weiss  &  Co.,  Los  Angeles.  Contract 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  31 


FILM 


PROGRAM  SERVICES  — 


goes  into  effect  Sept.  1  for  one  year. 

Sportsvision  Inc.,  San  Francisco,  through  Sales 
Manager  Al  J.  Madden,  reports  sales  of  firm's 
three  fall  tv  football  film  shows  now  number 
95,  far  ahead  of  last  year's  at  this  time. 

FILM  PRODUCTION 

Walt  Disney  Productions,  Burbank.  Calif.,  in 
August  sends  a  location  unit  to  Kentucky  and 
Tennessee  to  film  the  story  of  Davy  Crockett  for 
the  first  of  the  "Frontier  Land"  segments  on  the 
upcoming  ABC-TV  Disneyland  series.  These 
segments  are  described  as  consisting  of  "stories 
of  legendary  men  who  became  real  and  real 
men  who  became  legendary."  Heading  the 
location  unit  are  director  Norman  Foster  and 
producer  Bill  Walsh. 

United  World  Films  Inc.,  N.  Y.,  completes 
series  of  tv  commercials  for  Ruppert  Knicker- 
bocker (beer),  N.  Y.,  and  Procter  &  Gamble 
(Joy,  Golden  Fluffo),  Cincinnati,  and  is  pro- 
ducing series  for  Coca-Cola  Co.,  N.  Y.  Five 
film  series  have  been  sold  to  CMQ-TV  Net- 
work, Cuba:  Going  Places,  Headlines  on  Pa- 
rade, Stranger  Than  Fiction,  Earth  and  Its 
Peoples  plus  a  series  of  one-reel  short  subjects. 

Sunbeam  Corp.,  Chicago,  announces  tv  color 
spots  will  go  into  production  shortly  at  Atlas 
Film  Studios,  Oak  Park,  111.,  for  use  starting 
in  fall  on  NBC-TV's  all-color  "spectacular" 
shows. 

Kling  Studios,  Chicago,  announces  production 
of  new  tv  film  commercials  for  following  clients 
and  their  agencies:  Standard  Oil  Co.  (of  Indi- 
ana), through  McCann-Erickson,  Chicago; 
Nash  Coffee,  Campbell-Mithun,  Minneapolis; 
Kellogg  Co.,  Leo  Burnett  Co.,  Chicago;  Senti- 
nel Radio  Corp.,  placed  direct;  Chrysler  Corp. 
(Dodge  Div.),  Grant  Adv.  Inc.,  Chicago;  Cent- 
livre  Brewing,  Westheimer  &  Block,  St.  Louis, 
and  Charmin  Tissues,  Campbell-Mithun,  Chi- 
cago. Included  are  20-,  60-,  90-  and  120-second 
spots,  both  live  and  animated. 

Zahler  Films,  Los  Angeles,  has  produced  a 
series  of  thirteen  12-minute  films  on  home 
fashion  sewing,  titled  The  Sewing  Room,  which 
is  available  to  tv  stations  for  local  sponsorship. 
Series  was  produced  in  cooperation  with  Mc- 
Call's  Patterns,  Talon  Slide  Fasteners  and 
Cohama  Fabricas. 

General  Motors  Corp.,  Detroit,  has  produced 
18-minute  film,  "ABC  of  Jet  Propulsion,"  and 
13-minute  film,  "Passing  Fancy,"  stressing  high- 
way safety,  which  are  available  for  use  on  tele- 
vision. Films  may  be  obtained  through  GM's 
public  relations  department  in  Detroit. 

S.H.A.  Co.,  Hollywood,  has  started  shooting 
its  sixth  tv  film  series,  Buffalo  Bill  Jr.,  with 
Dick  Jones,  who  as  Dick  West  has  co-starred 
in  the  firm's  Range  Rider  series.  Series  has 
over-all  budget  of  $850,000  for  26  half-hour 
films,  which  will  be  released  by  CBS-TV  Film 
Sales.  Two  other  sustaining  characters  are  10- 
year-old  Nancy  Gilbert  and  Harry  (Pappy) 
Cheshire.  Armand  Schaefer,  S.H.A.  president, 
is  executive  producer;  Lou  Gray,  producer,  and 
George  Archinbaud,  director. 

RANDOM  SHOTS 

Federal  Civil  Defense  Administration,  Wash- 
ington, announces  availability  through  Capital 
Film  Labs,  that  city,  of  two  public  service 
films,  "Rescue  Street"  (how  a  rescue  truck  is 
employed  in  civil  defense  operations)  and  "The 
House  in  the  Middle"  (color  version  of  FCDA's 
black-and-white  picture  of  same  name  showing 

Page  32    •    July  12,  1954 


effects  of  atomic  blast  on  three  frame  houses). 
Civil  Defense  organizations  and  civic  groups 
may  borrow  same  by  communicating  with  their 
state  office  of  civil  defense.  Prints  may  be 
purchased  from  Capital  Labs,  1905  Fairview 
Ave.  NE,  in  16mm  size.  Prices  are:  14-minute 
"Rescue  Street,"  $45.56,  color  and  $14.60,  black 
and  white;  12-minute  "The  House  in  the  Mid- 
dle," $40.20  and  $13.23,  respectively.  Prices 
include  a  reel,  metal  container  and  fibre  ship- 
ping case. 

Abe  Saperstein,  owner  and  coach  of  Harlem 
Globetrotters  basketball  team,  has  formed  Abe 
Saperstein  Tv  Enterprises  with  offices  at  127 
N.  Dearborn  St.,  Chicago;  8506  Sunset  Blvd., 
Hollywood;  7614  Empire  State  Bldg.,  New 
York.  First  series  the  new  firm  will  distribute 
is  Kid  Magic.  Production  is  being  readied 
on  Children's  Hour  series  of  26  fairy  tales. 
Samuel  Rosen  will  be  in  charge  of  production 
and  distribution  in  Hollywood. 

FILM  PEOPLE 

Ben  D.  Kranz  named  production  manager, 
Screen  Gems  Inc.,  N.  Y.;  John  Brandt,  Warner 
Bros.,  appointed  layout  art  director;  and 
Arthur  Topol,  NBC  sales  and  network  time 
billing  coordinator,  named  sales  service  man- 
ager. 

Martin  Hersh,  New  York  attorney  and  former 
president,  Ideal  Factoring  Corp.,  to  Family 
Films  Inc.,  Hollywood,  as  executive  vice  presi- 
dent and  comptroller. 

Sid  Solow,  general  manager,  Consolidated 
Film  Industries,  Hollywood,  adds  duties  as  vice 
president,  Republic  Pictures. 

John  Garamoni  joins  TeeVee  Co.,  Beverly  Hills, 
as  midwest  sales  representative  with  head- 
quarters in  Chicago. 

Marvin  Schnall,  casting  director,  Screen  Gems 
Inc.,  Hollywood,  to  Frank  Wisbar  Productions, 
that  city,  in  same  capacity  for  NBC-TV  Fireside 
Theater. 

Alan  S.  Lee,  independent  Chicago  producer, 
named  writer-director,  Kling  Studios,  that  city. 

Fred  Maguire,  film  editor,  Roland  Reed  Produc- 
tions, Culver  City,  promoted  to  supervising 
film  editor.  He  succeeds  Roy  Luby,  who  joins 
Family  Films,  Hollywood,  as  producer. 

Lee  Traver,  casting  dept.,  Universal-Internation- 
al, to  Harold  Chiles  Inc.,  Hollywood,  as  as- 
sociate to  cast  independent  tv  films  and  motion 
pictures. 

William  R.  Johnson,  freelance  writer-director, 
to  Kling  Studios  as  script  writer. 

Kathleen  Freeman,  who  portrays  the  maid  in 
CBS-TV  Topper  film  series,  assigned  the  con- 
tinuing role  of  Marilly  in  upcoming  Mayor  of 
the  Town  film  series,  being  produced  by  Raw- 
lins-Grant Inc.,  Hollywood. 

Frederick  Gately,  cameraman,  Rawlins-Grant, 
Hollywood,  on  Mayor  of  the  Town,  adds  same 
duties  with  Gross-Krasne  Inc.  on  new  Big  Town 
series. 

Jean  Hersholt,  star  of  former  CBS  Radio  Dr. 
Christian  and  proposed  tv  film  version,  re- 
elected president  of  Motion  Picture  Relief  Fund 
for  the  17th  year.  George  Bagnall,  president  of 
George  Bagnall  &  Assoc.,  Beverly  Hills  distribu- 
tion firm,  re-elected  a  vice  president. 

Matthew  M.  Fox,  board  chairman  and  presi- 
dent, Motion  Pictures  for  Television,  and 
Yolande  Betbeze,  "Miss  America  of  1951,"  were 
married  July  4. 


30  Speakers  Scheduled 
For  August  BMI  Tv  Clinics 

MORE  than  30  tv  station  managers,  program 
directors  and  other  officials  will  serve  as 
speakers  at  the  three  BMI  tv  clinics  to  be  held 
early  in  August:  Aug.  2-3  at  the  Hotel  Bilt- 
more,  New  York;  Aug.  5-6  at  the  Hotel  Shera- 
ton, Chicago;  Aug.  9-10  at  the  Hotel  Statler, 
Los  Angeles  [B«T,  May  31].  Twelve  more  tv 
executives  will  serve  as  alternating  chairmen 
of  the  clinic  sessions,  one  to  be  held  each 
morning  and  afternoon  of  each  two-day  meet- 
ing. 

The  11 -speaker  teams  for  each  clinic  will 
treat  with  such  problems  of  tv  station  operation 
and  programming  as :  film  buying  and  operating 
for  profit,  time  and  money  saving  techniques  in 
production,  low-cost  local  programming,  local 
music  and  disc  jockey  treatment,  film  clearance 
and  music  rights,  local  news  and  special  events, 
tv  promotion  and  public  relations. 

Glenn  Dolberg,  BMFs  station  relations  vice 
president,  said  Friday  that  advance  registration 
for  the  clinics  indicates  representation  of  every 
state  in  the  Union  at  the  three  meetings. 
Accordingly,  he  said,  the  clinic  speakers  have 
been  chosen  from  widely  separated  markets 
from  all  parts  of  the  land,  as  well  as  to  repre- 
sent all  types  of  tv  markets  and  station  opera- 
tion, so  far  as  is  possible. 

CBS-TV  to  Use  33  l/3s#  45s 

PLANS  for  conversion  of  its  facilities  to  ac- 
commodate microgroove  recordings  were  an- 
nounced last  week  by  CBS-TV.  Frank  Falknor, 
vice  president  in  charge  of  operations,  explained 
that  the  move  was  based  on  the  "growing  im- 
portance" of  33  1/3  and  45  rpm  records  and 
"decreasing  availability"  of  78  rpm's. 

Horace  Guilotte,  director  of  operations,  CBS 
Radio,  said  similar  equipment  is  being  installed 
in  CBS  Radio's  originating  studios  in  Los  An- 
geles. The  network  already  has  such  equip- 
ment in  New  York. 

Tower  to  Handle  A-V  Tapes 

A-V  TAPE  Libraries  Inc.,  New  York,  an- 
nounced last  week  it  has  completed  arrange- 
ments with  Tower  Productions  Ltd.,  Ottawa, 
under  which  the  latter  firm  will  distribute  the 
A-V  line  of  recorded  tapes  in  Canada. 


NICK  BASSO  (r),  director  of  news  opera- 
tions for  WSAZ-AM-TV  Huntington,  W. 
Va.,  explains  the  operation  of  the  sta- 
tions' new  AP  Facsimile  machine  to  Leroy 
E.  Kilpatrick,  vice  president  and  technical 
director  of  WSAZ  Inc. 

Broadcasting    •  Telecasting 


8 

^  ^  BaTtimore 

More  in,^"-  ".rr— --■ 


one  36-mm  s    H  proce»ors.  ,„omar  \enseS. 


WMARzTV 


CHANNEL    2        SUNPAPERS    TELEVISION        BALTIMORE,  MARYLAND 


Telephone  MUlberry  5-5670         ★         TELEVISION  AFFILIATE  OF  THE  COLUMBIA  BROADCASTING  SYSTEM 

Represented  by  THE  KATZ  AGENCY,  Inc.   New  York,  Detroit,  Kansas  City,  San  Francisco,  Chicago,  Atlanta,  Dallas,  Los  Angeles 


P&G'S  NETWORK  TIMEBUYING  IN  MAY 
TOTALED  OVER  $3  MILLION,  PIB  REPORTS 

Tv  network  billings  rose  more  than  $400,000  in  month  that  normally 
marks  beginning  of  summer  decline. 


FOR  the  first  time  in  broadcast  history,  an 
advertiser  has  purchased  more  than  $2  million 
worth  of  time  in  network  tv  and  more  than 
$3  million  worth  of  time  in  network  tv  and 
radio  combined. 

In  May  1954,  Procter  &  Gamble  Co.  pur- 
chased tv  network  time  worth  $2,045,292  gross, 
according  to  a  B»T  compilation  of  this  com- 
pany's time  expenditures  as  reported  by  Pub- 
lishers Information  Bureau.  The  same  month, 
P  &  G  also  bought  $1,115,741  worth  of  radio 
network  time,  also  at  gross  rates  and  also  ac- 
cording to  PIB  data. 

The  tv  networks  in  May  also  had  another 
million-dollar  account,  another  soap  manufac- 
turer, Colgate-Palmolive  Co.,  but  P  &  G  was 

Leading  Radio  Network  Advertisers  by 
Each  Product  Group  During  May,  1954 


Agriculture  &  Farming 
Apparel,  Footwear 

&  Access. 
Auto.,   Auto.  Equip. 

&  Access. 
Beer,  Wine  &  tiquor 
Bldg.  Mat.,  Equip- 
ment &  Supplies 
Confectionery  &  Soft 

Drinks 
Consumer  Services 
Drugs  &  Remedies 
Food  &  Food  Products 
Gasoline,  Lubricants 

&  Other  Fuels 
Horticulture 
Household  Equipment 
Industrial  Materials 
Insurance 

Jewelry,  Optical 
Goods  &  Cameras 

Office  Equip.,  Station- 
ery &  Writing  Sup- 
plies 

Publishing  &  Media 

Radios,  Tv  Sets,  Phono- 
graphs, Musical  In- 
struments &  Access. 

Smoking  Materials 

Soaps,   Cleansers  & 
Polishes 

Toiletries  &  Toiiet 
Goods 

Transportation  & 
Resorts 

Miscellaneous 


Allis-Chalmers  Mfg.  Co.  $  43,029 
Knomark  Mfg.  Co.  61,510 

Chrysler  Corp.  290,710 

Anheuser-Busch  147,464 
Johns-Manville  Corp.  100,053 

William  Wrigley  Jr.  Co.  134,599 


American  Tel.  &  Tel.  Co. 
Miles  Labs 
General  Foods  Corp. 
Standard  Oil  Co.  of 

I  ndiana 
Ferry-Morse  Seed  Co. 
Philco  Corp. 
General    Electric  Co. 
Prudential  Insurance 

Co.  of  America 
Longine-Wittnauer 

Watch  Co. 
Hallmark  Cards 


Elcevier  Press 
General  Electric  Co. 


78  426 
521,241 
350,940 

101,186 

22  640 
77,381 
86,270 

63,469 

1 17,854 
83,250 


45,621 
69,108 


P.  Lorillard  Co.  292,983 

Procter  &  Gamble  Co.  693,308 

Gillette  Co.  451,651 

Assn.  of  American  RR  79,021 

American  Federation 

of  Labor  107,960 


the  only  such  client  of  the  nationwide  radio 
networks. 

Traditionally  marking  the  beginning  of  the 
summer  decline  in  network  time  sales,  May  of 
this  year  showed  little  difference  from  the  fig- 
ures for  April  [B»T,  June  21].  Radio  network 
billings  dropped  about  $160,000  and  tv  network 
billings  rose  a  little  more  than  $400,000. 

Leading  Tv  Network  Advertisers  by 
Each  Product  Group  During  May,  1954 

$  74,392 
68,272 

766,744 

219,280 
54,060 

207,764 


Agriculture  &  Farming 
Apparel,   Footwear  & 

Access. 
Automotive,  Auto. 

Equip.  &  Supplies 
Beer,  Wine  &  Liquor 
Bldg.  Mat.,  Equip. 

&  Fixtures 
Confectionery  &  Soft 

Drinks 
Consumer  Services 

Drugs  &  Remedies 

Food  &  Food  Products 
Gasoline,  Lubricants 

&  Other  Fuels 
Horticulture 

Household  Equipment 
Household  Furnishings 
Industrial  Material 
I  nsurance 

Jewelry,  Optical  Goods 
&  Cameras 

Office  Equip.,  Station- 
ery &  Writing  Sup- 
plies 

Publishing   &  Media 


Radio,  Tv  Sets,  Phono- 
graphs,  Musical  In- 


Monsanto  Chemical  Co. 
Knomark  Mfg.  Co. 

General  Motors  Corp. 

Pabst   Brewing  Co. 
Sherwin-Williams  Co. 

Coca-Cola  Co. 


Electrical  Cos.  Adv. 

Program  72,042 
American  Home 

Products  Corp  "31,433 

Genera!   Foods  Corp.  823,062 

Gulf  Oil  Corp.  127,452 

Florists  Telegraph  De- 
livery Service  Assn.  11,737 
General  Electric  Co.  487,233 
Armstrong  Cork  Co.  131,388 
Reynolds  Metals  Co.  166,245 
Prudential  Insurance 

Co.  of  America  122  628 

Benrus  Watch  Co.  86,575 

Hallmark  Cards  154,938 


Crowell-Collier  Publish- 
ing   Co.    and  Curtis 

Publishing  Co.   (each)  3,619 

Philco  Corp.  287,215 


Smoking  in  New  York 

TWICE  AS  MANY  New  York  men  and 
four  times  as  many  women  were  smoking 
filter  tip  cigarettes  in  May  of  this  year 
as  in  that  month  a  year  ago,  according 
to  a  new  study  issued  by  WOR  New 
York.  The  study  is  part  of  a  regular 
series  of  monthly  product  polls  conducted 
by  Pulse  Inc.  for  WOR  as  a  service  to 
the  station's  advertisers. 

The  study,  covering  interviews  with 
more  than  2,700  adults  in  1,500  house- 
holds, shows  that  the  proportion  of  men 
who  smoke  has  not  changed  in  the  past 
year,  while  the  proportion  of  women 
smokers  had  dropped  8%;  that  younger 
groups  of  both  sexes  include  a  larger 
percentage  of  smokers  than  the  older 
groups;  that  women  are  proportionately 
a  better  market  for  king-size  cigarettes 
than  men,  and  that  numerically  the 
greatest  number  of  both  male  and  fe- 
male smokers  is  in  the  36-50  age  group. 


Top  Ten  Radio  Network  Advertisers 
In  May,  1954 

1.  Procter  &  Gamble  Co.  51,115,741 

2.  Miles  Labs  521,241 

3.  Colgate-Palmolive  Co.  487,189 

4.  Gillette  Co.  451,651 

5.  Lever  Bros.  Co.  425,016 

6.  General  Foods  Corp.  350,940 

7.  Sterling  Drug  317,036 

8.  P.  Lorillard  Co.  292,983 

9.  Chrysler  Motors  290,710 
10.        American  Home  Products  Corp.  288,447 

Top  Ten  Tv  Network  Advertisers 
in  May,  1954 


struments  &  Access. 

1. 

Procter  &  Gamble  Co. 

$2,045,292 

Smoking  Materials 

R.  J.  Reynolds  Tobacco 

2. 

Colgate-Palmolive  Co. 

1,136,491 

Co. 

891,268 

3. 

General  Motors  Corp. 

910,492 

Soaps,   Cleansers  & 

Procter  &  Gamble  Co. 

,939,420 

4. 

R.  J.  Reynolds  Tobacco  Co. 

891,268 

Polishes 

5. 

General  Foods  Corp. 

823,062 

Toiletries  &  Toilet 

Colgate-Palmolive  Co. 

915,268 

6. 

American  Tobacco  Co. 

822,463 

Goods 

7. 

Gillette  Co. 

686,907 

Transportation  & 

Pan-American  World 

8. 

Chrysler  Corp. 

625,674 

Resorts 

Airways 

38,370 

9. 

P.  Lorillard  Co. 

596,623 

Miscellaneous 

Swift  &  Co. 

125,178 

10. 

Lever  Bros.  Co. 

576,570 

Gross  Radio  Network  Time  Sales  by  Product  Groups 
For  May  and  January-May,  1954,  Compared  to  1953 


Gross  Tv  Network  Time  Sales  by  Product  Groups 
For  May  and  January-May,  1954,  Compared  to  1953 


Mcy 

Jan. -May 

May 

Jan. -May 

1954 

1954 

1953 

1953 

Agriculture    &    Farming  $ 

85,408 

$  443,207 

$  113,992 

$  540,046 

Apparel,   Footwear  &  Access. 

74,649 

338,492 

101,985 

539,218 

Auto.,  Auto.  Access. 

&  Equipment 

957,352 

4,360,106 

510,950 

2,534,664 

Beer,  Wine  &  Liquor 

317,115 

1,261,898 

151,137 

773,338 

Bldg.  Mat.,  Equip.,  &  Fixtures 

138,760 

710,035 

67,634 

355,783 

Confectionery    &    Soft  Drinks 

195,715 

1,091,987 

307,513 

1,249,735 

Consumer  Services 

124,064 

578,027 

235,871 

1,086,837 

Drugs  &  Remedies 

1,513,334 

8,475,570 

1,935,999 

9,536,052 

Food  &  Food  Products 

2,280,160 

12,977,724 

3,212,301 

1 6,097,970 

Gasoline,  Lubricants  & 

Other  Fuels 

328,124 

2,495,316 

372,451 

2,082.907 

Horticulture 

34,920 

124.643 

33,136 

107,324 

Household  Equipment  &  Supplies 

342,022 

1,742,549 

61 1 ,506 

3,021,153 

Household  Furnishings 

224,901 

209,580 

945,202 

Industrial  Materials 

86,270 

386  167 

125,162 

708,795 

Insurance 

190,857 

972,713 

180,719 

820,387 

Jewelry,  Optical  Goods 

&  Cameras 

1 66,079 

677,155 

82,786 

463,266 

Office  Equip.,  Stationery  & 

Writing  Supplies 

156,106 

591,681 

83,225 

366,312 

Publishing  &  Media 

94,486 

335,578 

26,704 

94,296 

Radios,  Tv  Sets,  Phonographs, 

Musical  Instruments  &  Access. 

146,346 

914,943 

137,175 

965,616 

Retail  Store  &  Direct  by  Mail 

1,545 

6,489 

Smoking  Materials 

866,505 

5,090,891 

1,420,380 

6,884,794 

Soaps,    Cleansers    8>  Polishes 

1 ,287,269 

6,589,903 

1,257,500 

6,202,002 

Sporting  Goods  &  Toys 

294 

Toiletries  &  Toilet  Goods 

1,801,454 

9,068,351 

2,302,211 

11,431,051 

Transportation  &  Resorts 

91,143 

558,653 

63,392 

332,381 

Miscellaneous 

819,927 

3,740,010 

488,677 

2  2"6  445 

TOTALS  $12,098,065 

$63,750,794 

$14,013,531 

$69,352,063 

Source:  Publishers  Information  Bureau 

Agriculture   and  Farming 
Apparel,  Footwear  &  Access 
Automotive,  Auto.  Equip., 

&  Supplies 
Beer,   Wine  &  Liquor 
Bldg.  Materials,  Equip. 

&  Fixtures 
Confectionery   &    Soft  Drinks 
Consumer  Services 
Drugs  &  Remedies 
Food  &   Food  Products 
Gasoline,  Lubricants  & 

Other  Fuels 
Horticulture 
Household  Equipment 
Household  Furnishings 
Industrial  Materials 
I  nsurance 

Jewelry,  Optical  Goods 

&  Cameras 
Office  Equip.,  Stationery  & 

Writing  Supplies 
Publishing   &  Media 


Retail  Stores  &  Direct  by  Mail 
Smoking  Materials 
Soaps,    Cleansers    &  Polishes 
Sporting  Goods  &  Toys 
Toiletries  &   Toilet  Goods 
Transportation    &  Resorts 
Miscellaneous 
TOTALS 

Source:  Publishers  Information  Bureau 


May 
1954 

Jan. -May 
1954 

May 
1953 

Jan. -May 
1953 

$  74,392 

$  74,392 

215,270 

1,545,739 

214,093 

1,241,620 

2,476,046 
61 3,474 

11,444,117 
2,826,248 

1,517,467 
372,927 

7,003,147 
2,028,402 

1 54,970 
;  489,184 
72,042 
1,021,803 
5,064,958 

670,318 
3,061,614 

385,163 
5,597,914 
24,776,266 

52,500 
607,209 
52,464 
683,790 
3,441,395 

126,155 
2,602,912 

315,036 
3,959,898 
15,596,956 

192,382 
11,737 
2,159,186 
426,068 
575,356 
1 67,555 

1,363,364 
23,406 
10,974,958 
2,055,811 
2,619,637 
775,577 

291,180 
3,068 
1,610,757 
299,348 
420,474 
130,315 

1,416,132 
3,068 
7,530,622 
1 ,420,836 
2,069,969 
583,102 

296,057 

1,253,314 

271,123 

1,233,051 

476,280 
7,238 

1,981,948 
69,588 

160,934 
2,567 

568,204 
172,673 

i  894,090 

3,618,784 
3,005,350 

3,863,216 
42,345 
17,241,164 
13,902,248 
28,900 
17,121,316 
561,050 
1,237,251 

321,370 

2,940,523 
1,590,346 

1,559,103 
23,175 
14,204,920 
8,845,799 
15,038 
13,779,722 
222,774 
1,008.428 

3,607,999 
38,370 
283,088 

3,052,241 
12,149 
279  677 

$25,941,679 

$125,496,864 

$18,327,922 

$87,530,742 

Page  34    •    July  12,  1954 


Broadcasting    •  Telecasting 


•  ■  ) 


What  can  you  do 
with  $561? 


You  can  do  lots  of  things  with  $561.  You  could  take 
a  large  group  of  friends  wining  and  dining,  in  elegant 
style.  Or  buy  about  eight  shares  of  General  Motors 
Or  have  a  disastrous  afternoon  at  the  races! 


ON  WOAY  $561  will  buy  26  quarter  hours! 


WOAY,  Oak  Hill,  is  West  Virginia's  second  most 
powerful  station! 

Its  10,000-watt  signal  covers  21  counties  — 

delivers  a  total  Nielsen  audience  of  102,200  radio 
homes  — 

delivers  an  average  daily  Nielsen  audience  of  51,320 
radio  homes! 


WEST  VIRGINIA  STATION  COVERAGE  DETAIL 


Write  direct  for  all  the  facts. 


WOAY 

OAK  HILL,  WEST  VIRGINIA 

Robert  R.  Thomas,  Jr.,  Manager 
10,000  Watts  AM-20,000  Watts  FM 


Radio 
Homes 
in  Area 

NCS  Area 

No.  of 
Coun- 
ties 

DAYTIME 

4-Week  Cum. 

Weekly 

Average  Day 

NCS  Circ. 

%* 

NCS  Circ. 

%* 

NCS  Circ. 

%* 

20,370 

FAYETTE 

1 

18,490 

90 

18,220 

89 

10,150 

49 

18,190 

GREENBRIER 

3 

15,490 

85 

15,130 

83 

6,720 

36 

66,940 

KANAWHA 

1 

10,310 

15 

7,180 

10 

4,410 

06 

14,570 

LEWIS 

4 

3,110 

21 

2,280 

15 

1,680 

11 

18,260 

LOGAN 

1 

2,780 

15 

1,960 

10 

1,020 

05 

19,440 

MERCER 

1 

8,000 

41 

6,480 

33 

3,990 

20 

14,290 

NICHOLAS 

3 

11,450 

80 

11,080 

77 

6,620 

46 

23,930 

RALEIGH 

1 

20,220 

84 

19,610 

81 

8,540 

35 

12,290 

ROANE 

4 

2,720 

22 

1,990 

16 

1,460 

11 

16,750 

WYOMING 

2 

9,630 

57 

8,610 

51 

6,730 

40 

225,030 

10  TOTAL 

21 

102,200 

92,540 

51,320 

-%  of  Radio  Homes  in  Area 


Broadcasting    •  Telecasting 


July  12,  1954 


Page  35 


FACTS  &  FIGURES 


—  PROFESSIONAL  SERVICES  — 


VIDEODEX  TOP-TEN  SPOT  SHOWS* 

JUNE  1-7,  1954 


Name  of  Program 


1.  I  Led  Three  Lives   (Ziv  Tv) 

2.  Badge  714    (NBC  Film) 

3.  Liberace    (Guild  Films) 

4.  Annie   Oakley    (CBS-TV  Sales) 

5.  Kit  Carson    (MCA-TV  Ltd.) 

6.  Waterfront    (UTP) 

7.  Life  With  Elizabeth   (Ziv  Tv) 

8.  Cisco  Kid    (Ziv  Tv) 

Wild   Bill   Hickok    (William  Broidy) 

9.  Duffy's  Tavern    (WIPTV) 

City  Detective    (MCA-TV  Ltd.) 

10.        Boston   Blackie    (Ziv  Tv) 


*  Programs  appearing  in  a  minimum  of  20  markets. 


ARB  RATES  'LUCY' 
AT  TOP  WITH  56.8 

TOPPING  American  Research  Bureau's  ratings 
on  television  network  evening  once-a-week 
shows  for  the  June  5-11  period  was  CBS-TV's 
/  Love  Lucy,  for  both  rating  and  number  of 
viewers.  NBC-TV's  Dragnet  was  second  high- 
est in  ratings  and  CBS-TV's  Toast  of  the  Town 
was  second  in  number  of  viewers.  The  list: 


Program  Network 

Rating 

1 

1  Love  Lucy  (CBS) 

56.8 

2 

Dragnet  (NBC) 

41.9 

3 

Jackie  Gleason  (CBS) 

41.4 

4 

Toast  of  the  Town  (CBS) 

41.1 

5 

What's  My  Line?  (CBS) 

40.0 

6 

You  Bet  Your  Life  (NBC) 

39.9 

7 

This  Is  Your  Life  (NBC) 

38.1 

8 

Your  Hit  Parade  (NBC) 

36.7 

9 

Talent  Scouts  (CBS) 

34.1 

10 

I've  Got  a  Secret  (CBS) 

33.1 

Viewers 

Program  Network 

(Add  000) 

1 

1  Love  Lucy  (CBS) 

47,090 

2 

Toast  of  the  Town  (CBS) 

34  930 

3 

Jackie  Gleason  (CBS) 

33,890 

4 

Dragnet  (NBC) 

33,480 

5 

Your  Hit  Parade  (NBC) 

29,610 

6 

You  Bet  Your  Life  (NBC) 

29,270 

7 

Your  Show  of  Shows  (NBC) 

27,110 

8 

Milton  Berle  (NBC) 

25,500 

9 

Godfrey  and  His  Friends  (CBS) 

25,270 

10 

This  Is  Your  Life  (NBC) 

24,600 

7,713  COLOR  SETS 
PRODUCED  TO  DATE 

FACTORY  output  of  color  tv  sets  totaled  7,713 
receivers  in  the  first  five  months  of  1954,  Radio- 
Electronics-Tv  Mfrs.  Assn.  announced  today 
(Monday)  in  the  first  disclosure  of  production 
figures  [Closed  Circuit,  June  7]. 

RETMA  threw  no  light  on  what  happened 
to  these  color  sets  once  they  came  off  the 
factory  lines  nor  could  it  offer  any  data  on  the 
companies  that  turned  them  out.  Announcement 
of  total  month-by-month  output  had  been  de- 
layed because  figures  would  have  served  to 
reveal  the  RCA  production,  inasmuch  as  it 
was  first  to  get  its  lines  moving.  RETMA 
maintains  strict  secrecy  on  individual  company 
figures. 

Many  of  the  7,713  receivers  of  which  2,982 
were  produced  in  May,  are  being  used  for 
demonstration  and  industry  purposes,  with  an 
unknown  number  resting  in  warehouses  and 
showrooms. 

Monthly  figures  on  color  production  will  be 
issued  from  now  on,  unless  the  disclosure  prob- 
lem arises  again.  Delay  in  converting  to  larger 
color  picture  tubes  and  development  of  cheaper 
types  of  tubes  are  influencing  production. 

Usual  downward  trend  and  labor  problems 
caused  a  May  decline  in  total  output  of  both 
radio  and  television  receivers,  according  to 
RETMA.    Radio  output  totaled  722,104  sets 


%  of  Tv  Homes 

No.  of  Cities 

No.  Tv  Homes 

20.7 

109 

5,998 

18.9 

115 

5,180 

18.5 

121 

5,421 

16.1 

46 

2,823 

15.0 

63 

2,334 

14.9 

37 

1,994 

14.8 

50 

2,517 

14.6 

83 

3,667 

14.6 

70 

3,586 

14.4 

36 

2,218 

14.4 

43 

1,867 

13.9 

61 

2,656 

in  May,  lowest  figure  for  the  year.  The  total 
radio  output  for  five  months  of  1954  is  4,048,- 
904  sets.  May  tv  ouput  was  396,287  sets,  or 
2,301,005  for  the  year.  Last  year  3,309,757 
tv  and  6,102,711  radios  were  made  in  the  first 
five  months. 

Of  May's  radio  production,  9,189  sets  had 
fm  tuning  plus  721  tv  sets  with  fm  circuits. 
Uhf  tv  output  totaled  537,052  sets  for  five 
months,  less  than  25%  of  the  total,  with 
86,790  uhf-equipped  sets  produced  in  May. 

Factory  sales  of  tv  picture  tubes  totaled 
584,782  units  in  May  compared  to  727,655  in 
April  and  579,332  in  May  of  last  year.  Five- 
month  picture  tube  production  totaled  3,275,301 
units  compared  to  3,633,288  a  year  ago. 

In  May  28,650,825  receiving  tubes  were  sold 
by  factories  compared  to  29,640,942  in  April. 

Radio  and  tv  set  production  in  1954  follows: 
Television    Home  Sets  Portables 


January 

February 

March  (5  wks.) 

April 

May 

420,571 
426,933 
599,606 
457,608 
396,287 

271,036 
233,063 
244,110 
165,232 
173,480 

46,571 
98,275 
206,130 
175,424 
174,735 

TOTAL 

2,301,005 

1,086,921 

701,135 

Auto 

Clock 

Total 
Radio 

January 

February 

March  (5  wks.) 

April 

May 

394,442 
331,961 
370,249 
330,989 
316,519 

159,932 
105,933 
119,863 
73.590 
57,370 

871,981 
769,232 
940,352 
745,235 
722,104 

TOTAL 

1,744,160 

516,688 

4,048,904 

NNR  PUTS  'LUCY' 
FIRST  WITH  50.9 

THE  A.  C.  Nielsen  Co.  ratings  on  television 
network  evening  once-a-week  shows  for  the  two 
weeks  ending  June  12,  placed  CBS-TV's  I  Love 
Lucy  at  the  top  with  NBC-TV's  Dragnet,  Bob 
Hope  Show  and  Colgate  Comedy  Hour  holding 
consecutive  places  in  both  number  and  per- 
centage of  tv  homes  reached.   The  Nielsen  list: 


NUMBER  OF  TV   HOMES  REACHED 


Homes 

Rank 

Program 

(000) 

1 

1  Love  Lucy  (CBS) 

14,939 

2 

Dragnet  (NBC) 

13,152 

3 

Bob  Hope  Show  (NBC) 

12,329 

4 

Colgate  Comedy  Hour  (NBC) 

11,513 

5 

Ford  Theatre  (NBC) 

10,142 

6 

You  Bet  Your  Life  (NBC) 

9,998 

7 

Your  Hit  Parade  (NBC)  (American  Tobacco) 

9,844 

8 

Pabst  Blue  Ribbon  Bouts  (CBS) 

9,668 

9 

This  Is  Your  Life  (NBC) 

9,516 

10 

Jackie  Gleason  Show  (CBS) 

9,497 

PERCENT   OF   TV    HOMES  REACHED 
PROGRAM  STATION  BASIS 


Homes 

Rank 

Program 

% 

1 

1  Love  Lucy  (CBS) 

50.9 

2 

Dragnet  (NBC) 

45.7 

3 

Bob  Hope  Show  (NBC) 

44.3 

4 

Colgate  Comedy  Hour  (NBC) 

39.7 

5 

Ford  Theatre  (NBC) 

37.0 

6 

ThisJs  Your  Life  (NBC) 

35.8 

7 

You  Bet  Your  Life  (NBC) 

34.8 

8 

Jackie  Gleason  Show  (CBS) 

34.8 

9 

Buick-Berle  Show  (NBC) 

34.6 

10 

Your  Hit  Parade  (NBC)  (American  Tobacco) 

33.7 

Copyright  1954  by  A.  C.  Nielsen  Co. 


Scheiner  Joins  Cottone 
In  Radio-Tv  Law  Firm 

ARTHUR  SCHEINER,  who  resigned  last  week 
as  chief  of  the  FCC  Broadcast  Bureau's  Rules 
&  Standard  Division,  has  joined  in  the  private 
practice  of  radio-tv  law  with  former  FCC  Gen- 
eral Counsel  Benedict  P.  Cottone.  The  new 
firm  of  Cottone  &  Scheiner  is  at  1631  K  St. 
N.W.,  Washington,  D.  C.  Telephone:  Repub- 
lic 7-7795. 

A  native  of  New  York,  Mr.  Scheiner  attended 
New  York  U.  and  Columbia  U.  Law  School, 


MR.  COTTONE  MR.  SCHEINER 


receiving  his  law  degree  from  the  latter  in  1940. 
In  the  Army  from  1941-45,  Mr.  Scheiner 
joined  FCC  as  an  attorney  in  1946  but  left  the 
following  year  to  join  the  New  York  law  firm 
of  Barren,  Rice  &  Rockmore.  He  rejoined  the 
Commission  in  1948  and  in  1951  became  assist- 
ant chief  of  the  Rules  &  Standards  Division.  He 
was  promoted  to  chief  in  1952. 

Roberts  &  Mclnnis  Moves 

WASHINGTON  law  firm  of  Roberts  &  Mclnnis 
has  moved  to  Continental  Bldg.,  14th  St.  at  K 
St.,  N.W.,  Washington  5,  D.  C.  Telephone 
number  remains  Metropolitan  8-0032. 

PROFESSIONAL  SERVICES  PEOPLE 

William  H.  Gacke,  marketing  and  sales  con- 
troller, Leo  J.  Meyberg  Co.,  Los  Angeles  RCA 
distributors,  to  Gould,  Gleiss  &  Benn  Inc.,  same 
city,  marketing  consultants,  as  account  execu- 
tive. 

Robert  E.  Kenyon  Jr.,  advertising  director, 
Printers'  Ink,  advertising,  management  and  sales 
magazine,  N.  Y.,  named  publisher  and  vice 
president  of  Printers'  Ink  Publishing  Co.,  suc- 
ceeding C.  B.  Larrabee,  named  chairman  of  the 
board;  Richard  W.  Lawrence  Jr.,  formerly  vice 
president,  elected  president,  also  succeeding  Mr. 
Larrabee. 

Gardiner  &  Ross,  publicity  and  public  relations, 
Beverly  Hills,  moves  to  9956  Santa  Monica 
Blvd. 


Hold  That  Viewing 

MAJORITY  of  housewives  appear  to 
favor  a  limit  on  the  amount  of  television 
viewing  by  children  under  12  years  of 
age,  according  to  a  study  by  Schwerin 
Research  Corp.  made  public  today  (Mon- 
day). Interviews  were  conducted  among 
764  women  in  the  greater  New  York 
area.  It  showed  that  3%  of  women 
favored  no  tv  viewing  at  all;  55%,  one 
or  two  hours;  26%,  three  or  four  hours; 
3%,  five  or  six  hours,  13%,  as  long  as 
children  liked. 


Page  36    •    July  12,  1954 


Broadcasting    •  Telecasting 


IN  UTAH 


goes  on  the  air  September  7 
in  Salt  Lake  City.  It  is 
Utah's  most  powerful  sta- 
tion . . .  with  ABC  program- 
ming and  a  mighty  "plus" 
in  showmanship  for  its  Bil- 
lion Dollar  Market.  Now's 
the  time  to  see  your  George 
P.  Hollingbery  representa- 
tive for  full  information  on 
the  best  TVbuy  in  the  West. 

Buy  the  Big  2  in  Utah 

kiTtv 


TELEVISION  CENTRE  -  SALT  LAKE  CITY 

Broadcasting    •  Telecasting 


SRA  CITES  OPPOSITION  BY  TV  STATIONS 
TO  'ALL  INDUSTRY'  PROMOTION  PROGRAM 

SRA  Managing  Director  T.  F.  Flanagan  poses  some  questions  asked 
by  stations  about  the  move  for  a  tv  promotion  bureau,  and  in  an- 
swering them  indicates  networks  and  stations  are  natural  competitors 
on  the  national  spot  sales  level.  SRA  also  claims  networks  used 
undue  influence  in  NARTB  to  block  stations'  'own  organization.' 


OPPOSITION  to  the  proposal  to  merge  TvAB, 
formed  as  a  "station  only"  tv  promotion  and 
sales  organization,  into  the  "all  industry"  pro- 
motion program  sponsored  by  NARTB  [B«T, 
July  5]  appeared  to  be  forming  last  week,  ac- 
cording to  comments  made  by  tv  station  opera- 
tors to  their  sales  representatives  in  New  York. 

Asked  by  B»T  to  summarize  the  gist  of  the 
station  reaction,  T.  F.  Flanagan,  managing 
director  of  Station  Representatives  Assn.,  con- 
ferred with  SRA  members  and  reported  five 
major  questions  which  stations  are  asking: 

1.  Was  TvAB  founded  with  the  encourage- 
ment of  SRA? 

2.  What  kind  of  promotion  organization  do 
the  stations  want? 

3.  Why  did  NARTB  interfere  in  a  spontane- 
ous movement  of  the  broadcasters? 

4.  What  part  are  the  networks  playing  in  the 
NARTB  action? 

5.  Was  TvAB  conceived  as  anti-network  and 
how  about  SRA — is  it  anti-network? 

Echoing  the  provocative  tenor  of  the  ques- 
tions, SRA's  answers  (a  12-page  document) 
vigorously  emphasize  that  many  tv  station  op- 
erators still  feel  as  they  did  when  the  forma- 
tion of  TvAB  was  first  proposed — that  it  ought 
to  be  devoted  to  the  sales  problems  of  the 
stations,  who  individually  cannot  afford  the 
kind  of  research,  promotion  and  sales  develop- 
ment that  the  networks  can — and  do — easily 
maintain  for  themselves. 

Proudly  admitting  its  part  in  the  formation 
of  TvAB,  in  answer  to  the  first  question,  SRA 
reports  that  the  stations  had  for  some  years 
discussed  with  their  representatives  the  need 
for  a  collective  sales  promotion  organization, 
that  the  matter  had  come  up  at  SRA  meetings 
and  that  early  this  year  a  decision  was  reached 
to  hold  a  meeting  in  New  York  at  the  time  of 
the  ANPA  annual  meeting  when  many  tv  station 
executives  would  be  in  that  city. 

"No  other  form  of  organization  was  even 
remotely  on  the  horizon,  so  far  as  the  stations 
or  their  representatives  knew,"  SRA  states.  The 
plan  of  NARTB  for  a  tv  promotion  bureau, 
subsequently  revealed  [B*T,  May  3],  "must 
have  been  a  well  kept  secret,  because  certainly 
the  stations  did  not  know  it,"  said  SRA. 

'Station  Only'  Decided 

The  New  York  meeting,  April  22-23,  opened 
with  a  slide  presentation  made  by  SRA  on  the 
need  of  tv  stations  for  an  organization  to  do 
for  them  what  the  ANPA  Bureau  of  Advertising 
has  done  for  newspapers  and  wound  up  with 
some  25  stations  agreeing  to  launch  a  drive  to 
establish  TvAB  on  the  "station  only"  principle. 
SRA,  through  its  president,  John  Blair,  offered 
to  advance  the  new  organization  $5,000,  to  be 
paid  back  from  station  dues,  and  before  the 
session  ended  a  total  of  $12,500  had  been  raised 
for  immediate  expenses. 

Richard  A.  Moore,  KTTV  (TV)  Los  Angeles, 
elected  temporary  chairman,  called  a  meeting 
of  the  organizing  committee,  expanded  to  some 
40  station  officials,  for  May  14  in  Chicago. 
Here  the  enlarged  group  debated  long  and 
earnestly  the  type  of  organization  they  needed 


and  unanimously  decided  that  it  should  be  one 
to  serve  the  stations  in  developing  local  and 
national  spot  sales  [B»T,  May  17].  The  senti- 
ment of  the  group  is  described  by  SRA  as  fol- 
lows: 

"  All  industry'  is  an  engaging  but  misleading 
and  largely  emotional  slogan.  It  is  one  of  those 
easy,  pat  phrases  to  which  one  may  subscribe 
without  devoting  too  much  thought  to  it.  As 
we  have  pointed  out  before,  television  is  not 
one  industry,  it  is  several.  These  several  in- 
dustries have  many  common  problems,  to  be 
sure,  in  the  field  of  engineering,  government 
relations,  labor  problems,  program  standards 
and  allied  questions  on  the  operating  level. 

But,  in  the  sales  area,  they  are  distinctly 
separate  and  actively  competitive,  and  it  is  at 
this  level  that  there  must  be  a  separation  of 
function.  The  networks  must,  and  in  fact  can, 
solve  their  own  sales  problem  independent  of 
the  stations'  interest.  But  by  the  same  token 
the  stations  must  solve  their  own  sales  problem, 
which  can  be  done  only  by  unified  action  of  the 
whole  group  of  stations." 

Declaring  that  "there  is  no  question  in  the 
stations'  minds  about  the  competition  between 
network  and  spot  for  the  advertiser's  appropria- 
tion," the  SRA  review  of  the  TvAB  situation 
points  out  that  in  fact,  such  competition  is  re- 
quired by  the  FCC  Chain  Broadcasting  rules. 

"We  conclude,"  SRA  quotes  the  Commission 
Report  on  Chain  Broadcasting,  "that  it  is 
against  the  public  interest  for  a  station  licensee 
to  enter  into  a  contract  with  a  network  which 
has  the  effect  of  decreasing  its  ability  to  com- 
pete for  national  business.    We  believe  that 


the  public  interest  will  be  best  served,  and 
listeners  supplied  with  the  best  programs,  if 
stations  bargain  freely  with  national  adver- 
tisers." 

Further,  SRA  notes,  the  same  document 
states,  "...  The  network  may  have  interests 
quite  disparate  from  its  outlets.  ...  It  may  own 
stations  itself,  and  hence  be  in  a  position  where 
it  will  profit  more  by  favoring  the  scheduling 
of  programs  over  the  stations  it  owns  rather 
than  over  the  full  network." 

When  TvAB  organizers  reported  to  an  over- 
flow meeting  on  the  opening  day  of  the  NARTB 
convention  in  Chicago,  SRA  reports,  their 
whole  program  was  acclaimed,  and  before  the 
convention  was  over  105  tv  stations  had  made 
firm  or  provisional  enrollment  [B»T,  May  31]. 
Meanwhile,  NARTB  had  disclosed  its  long  study 
of  tv  promotion  and  its  plans  to  form  an  all 
industry  promotion  organization  for  television. 
But,  as  NARTB  spokesmen  said  at  the  time, 
it  serves  networks  as  well  as  stations  and 
cannot  therefore  join  in  any  activity  which  con- 
cerns only  a  part  of  its  membership. 

Networks  'Disproportionate' 

SRA  states  that  "the  networks  have  a  dis- 
proportionate representation  on  the  NARTB 
Board  of  Directors"  as  compared  to  station 
members  and  charges  the  networks  with  "using 
their  financial  directorship  and  personal  power 
in  NARTB  to  prevent  the  stations'  own  organ- 
ization." 

As  to  whether  TvAB  is  "anti-network"  SRA 
declares  that  it  is  so  "only  if  we  assume  that  a 
station's  own  efforts  to  sell  its  time  and  pro- 
grams is  'anti-network.'  TvAB  is  concerned  only 
with  making  the  sales  effort  of  the  individual 
station  more  effective.  .  .  .  The  simple  fact 
is  that  every  advertising  medium  with  which  the 
tv  station  is  in  competition  either  is  itself 
capable  of  carrying  on  a  coordinated  program 
of  national  promotion  or  is  represented  by  a 
strong  association  capable  of  doing  so.  Only 
tv  stations  remain  unorganized  and  therefore 
uncoordinated  in  their  approach  to  the  prob- 
lem of  promotion  of  the  medium  itself.  TvAB's 


A  HOST  of  personalities  gathers  at  a  meeting  of  the  Country  Music  Disk  Jockeys 
Assn.  held  at  WSM  Nashville,  Tenn.  The  association  was  formed  last  November 
at  the  National  Disk  Jockey  Festival.  L  to  r:  seated— William  R.  McDaniel,  WSM  di- 
rector of  public  relations;  Nelson  King,  CMDJA  president  and  disc  m.c.  at  WCKY  Cin- 
cinnati; Cracker  Jim  Brooker,  WMIE  Miami;  Jack  Stapp,  WSM  program  director; 
standing— Hardrock  Gunter,  WJLD-WJLN  (FM)  Birmingham,  Ala.;  Tommy  Sutton, 
CMDJA  secretary,  WING  Dayton;  Casey  Strong,  KALT  Texarkana,  Tex.;  Earl  Davis, 
CMDJA  vice  president,  WFHG  Bristol,  Va.;  Dal  Stallard,  CMDJA  treasurer,  KCMO 
Kansas  City;  Tom  Jackson,  WKAB  Mobile,  Ala.;  Eddie  Hill,  WSM,  and  Lute  Williamson, 
WREB  Holyoke,  Mass.   General  membership  meeting  is  planned  Nov.  18  at  Nashville. 


Page  38    •    July  12,  1954 


Broadcasting    •  Telecasting 


His  viewers  think  he's  the 

SMARTEST  MAN  IN 
SAN  FRANCISCO 

{his  local  sponsors  think  they  are!) 


ii 


Time  isn't  always  available  on  "William  Winter  and  the  News/'  San  Francisco's 
longest  continuously-sponsored  program  (one  segment  by  the  same 
sponsor  for  over  five  years). 

As  this  is  written,  it  is,  and  it's  worth  checking  for  William  Winter  means 
sure-fire  penetration  of  Northern  California. 

Consistently  among  the  top  ten  multi-weekly  TV  programs  since  1952  (something 
no  other  local  origination  can  boast),  "William  Winter  and  the  News," 

with  Winter's  startlingly  accurate  analysis  of  world  and  national  events,  has 
an  almost  fanatically  loyal  and  responsive  audience  of  thinking  Californians. 

Ask  your  Katz  man  about  this  "open  Sesame"  to  sales. 


KMX 


H    C  H 


A  N  N  E  L 


■5 


SAN  FRANCISCO,  CALIF. 
,  affiliated  with  CBS  and  DuMont  Television  Networks 
•  represented  by  the  Katz  Agency 


Broadcasting 


Telecasting 


July  12,  1954    •    Page  39 


TRADE  ASSNS. 


function,  therefore,  is  not  to  be  'anti'  any- 
thing, but  to  engage  in  healthy  competition 
with  all  other  advertising  media  for  the  national 
and  local  advertiser's  dollar." 

As  to  itself,  SRA  states  that  it  is  "pro-spot," 
that  it  "has  fought  valiantly  to  maintain  radio's 
and  television's  intrinsic  sales  value  and  rate 
card  integrity,"  that  "it  resists  network  rate 
cuts  and  the  new,  mostly  unsuccessful,  incur- 
sions of  the  networks  into  the  stations'  profitable 
spot  business."  Yet,  SRA  avers,  "the  stations 
it  represents  need  the  networks,  just  as  the 
networks  need  the  stations." 

Other  questions  directed  at  SRA,  its  statement 
concludes,  should  more  properly  be  addressed  to 
Mr.  Moore,  acting  chairman  of  TvAB,  and  it 
urges  stations  not  to  be  hesitant  about  letting 
him  and  NARTB  know  exactly  where  they 
stand. 

"The  stations  should  decide  what  kind  of 
promotion  bureau  they  are  going  to  pay  dues  to 
support.  The  reception  of  TvAB  prior  to  and 
at  Chicago,  and  since,  has  indicated  what  the 
stations  think.  When  TvAB  announces  the 
membership  acceptances  they  have,  and  the 
money  in  the  till,  it  will  be  clearly  seen  that 
TvAB  is  the  organization  the  station  wanted 
in  the  form  they  want  it." 

Tower  Urges  Broadcasters 
To  Heed  Wage-Hour  Rules 

BROADCASTERS  are  making  careful  studies 
of  their  staff  employment  and  the  regulations 
of  the  Wage  &  Hour  Division,  Charles  H. 
Tower,  NARTB  employe-employer  relations 
manager,  said  Thursday  in  an  address  to  the 
Virginia  Assn.  of  Broadcasters,  meeting  at 
Natural  Bridge. 

Mr.  Tower  warned  that  recent  inspections  of 
radio  and  tv  stations  by  the  division  are  bringing 
"disturbing  reports  of  a  high  incidence  of  vio- 
lation." 

Most  frequent  station  violations  reported  by 
the  division  are:  Announcers  and  other  non- 
exempt  employes  selling  on  their  own  time; 
permitting  an  hourly  rate  to  evolve  by  prac- 
tice into  a  fixed  salary  for  a  fluctuating  work- 
week; shift  trading. 

"One  of  the  most  important  services  that 
we  provide  for  NARTB  members  is  in  the 
area  of  the  application  of  wage-hour  rules," 
Mr.  Tower  said.  "Our  efforts  in  this  area  are 
two-pronged:  First,  to  get  the  most  realistic  offi- 
cial interpretation  that  can  be  secured,  and, 
second,  to  let  broadcasters  know  just  as  clear- 
ly as  we  can  what  these  interpretations  emanat- 
ing from  Washington  mean  at  the  local  level." 

Mr.  Tower  pointed  out  that  the  wage-hour 
law  sometimes  makes  an  "uncomfortable  bed- 
fellow" for  broadcasters  because  the  industry 
doesn't  run  on  a  continuous  eight-hour  basis 
and  a  stop  watch  cannot  measure  the  work  to 
be  performed.  He  argued  it  is  well  worthwhile 
to  keep  checking  the  adjustment  of  a  station 
to  federal  requirements.  His  address  covered 
many  of  the  operational  problems  now  con- 
fronting the  industry. 

N.  C.  Radio-Tv  Course  Ends 

CERTIFICATES  of  completion  have  been 
awarded  16  students,  following  completion  of 
the  Fourth  North  Carolina  High  School  Radio- 
Tv  Institute.  The  15-day  session,  sponsored 
jointly  by  the  North  Carolina  Assn.  of  Broad- 
casters and  the  U.  of  North  Carolina's  radio-tv 
and  motion  pictures  department,  was  designed 
to  give  the  students  practical  experience  in  the 
various  elements  of  broadcasting. 


INDUSTRY  CONTRIBUTION 
CITED  AT  MASS.  WORKSHOP 

Fallacious  criticisms  answered 
by  NARTB's  Fellows  in  de- 
scribing commercial  radio-tele- 
vision's record. 

AMERICAN  broadcasting,  responding  to  public 
interest  and  reflecting  tastes  of  the  millions,  has 
made  notable  contributions  to  the  nation's  cul- 
ture, NARTB  President  Harold  E.  Fellows  said 
Wednesday  in  an  address  to  the  communications 
workshop  held  under  auspices  of  the  Massa- 
chusetts Dept.  of  Education. 

Programs  of  penetrating  cultural  significance 
"have  been  provided  in  the  presence  of  millions 
of  people  where  but  a  few  years  ago  only  a 
handful  were  so  favored,"  he  said. 

Mr.  Fellows  referred  to  criticisms  some- 
times aimed  at  commercial  broadcasting  this 
way,  "I  am  sure  commercial  radio  and  tv  broad- 
casting has  been  a  disappointment  to  those 
few  who  conceived  of  it  as  an  exclusive  avenue 
for  reaching  America  with  a  steady  diet  of 
formal  cultural  programs.  Some  of  the  more 
vocal  of  broadcasting's  critics  have  tenaciously 
held  to  that  view,  and  in  contrast  to  it,  the 
commercially  sponsored  programs  that  fill  our 
homes  with  entertainment,  news  and  music  have 
been  repeatedly  characterized  as  heralding  the 
doom  of  our  cultural  standards.  I  reject  such  a 
narrow  concept,  and  I  believe  the  overwhelm- 
ing majority  of  Americans  reject  it  as  well." 

Reflects  Preferences 

Describing  the  "heart  of  our  manner  of 
broadcasting"  as  "the  voluntary  action  of  the 
listener  and  viewer  and  the  competitive  efforts 
of  program  producers  to  win  public  acceptance," 
Mr.  Fellows  said  it  is  inevitable  that  the  scope 
of  American  broadcasting  will  reflect  the  funda- 
mental tastes  and  preferences  of  the  people. 
This  leads  to  a  diversity  of  program  types,  he 
said,  "but  our  obligations  to  minority  interests 
lead  us  considerably  beyond  that  single  evalua- 
tion point.  It  is  here  that  one  of  the  most  in- 
teresting aspects  of  American  programming 
policy  comes  into  play.  By  deliberate  choice 
and  with  persuasive  social  and  economic  argu- 
ments in  full  view,  the  American  broadcaster 
does  not  deliberately  turn  his  back  on  anyone. 
As  he  responds  to  satisfy  what  research  has 
taught  him  is  a  minority  program  interest,  he 
undertakes  to  carry  with  him  an  accumulated 
audience  he  knows  will  not  accept  with  any 
marked  enthusiasm  his  shift  in  program  type." 

He  contended  this  challenge  results  in  the 


More  Radio  Successes 

BAB  has  distributed  to  members  four 
new  "Radio  Gets  Results"  stories  de- 
scribing successful  use  of  radio  adver- 
tising by  a  furniture  manufacturer,  an 
automobile  parts  and  accessories  shop,  a 
drug  store  chain  and  an  International 
Harvester  appliances  dealer.  The  release 
of  this  data  is  part  of  a  continuing  BAB 
service,  under  which  members  receive 
four  reports  each  month  on  "Radio  Gets 
Results."  The  latest  release  covers  back- 
ground information  on  the  advertiser, 
selling  objectives,  use  of  radio  and  results 
obtained  for  the  Blackstone  Corp.,  James- 
town, N.  Y.;  Day  and  Night  Auto  Parts, 
Yakima,  Wash.;  Peoples  Drug  Stores, 
Washington,  and  Glenn  Motor  and 
Equipment  Co.,  Satsop,  Wash. 


creation  of  new  production  techniques  blending 
the  unfamiliar  with  the  familiar.  While  critics 
charge  that  culture  is  diluted  and  education  is 
watered-down  in  this  process,  Mr.  Fellows  con- 
tended the  people's  interest  is  whetted  for  for- 
mal education  and  culture. 

Achievements  of  educational  and  public  serv- 
ice staffs  operating  in  the  great  majority  of 
radio  and  tv  stations  and  networks  are  unher- 
alded and  unappreciated,  he  said,  crediting 
them  with  "a  vital  role  in  preserving  and  im- 
proving our  broadcasting." 

He  said  the  typical  station  works  closely  with 
educational  institutions  and  recognizes  "that  the 
schools  possess  unusual  program  resources."  He 
voiced  appreciation  for  the  growing  awareness 
on  the  part  of  colleges  and  universities  in  pro- 
viding means  of  training  personnel  for  the 
broadcasting  industry  and  explained  how 
NARTB  supports  the  need  for  broad  general 
background  in  training. 

The  association  is  a  member  in  University 
Assn.  for  Professional  Radio  Education. 

AWRT  of  N.  Y.  Slates 
State  Conference  Oct.  8 

NEW  YORK  State  Conference  of  American 
Women  in  Radio  &  Television  will  be  held  in 
New  York  Oct.  8-10  at  the  Park  Sheraton  Hotel, 
officials  announced  last  week.  They  estimated 
about  300  women  would  attend.  Jane  Barton, 
program  director  for  the  New  York  State  Radio 
&  Motion  Picture  Bureau,  is  conference  chair- 
man, and  Barbara  Jones  of  Donahue  &  Coe  is 
vice  chairman. 

Other  committee  chairmen  are:  registration, 
Ruth  Crawford,  ABC;  arrangements,  Adele 
Kenyon,  WLNA  Peekskill;  hospitality,  Edythe 
Meserand;  information,  Viola  Becker,  of  V.  S. 
Becker  Productions  and  Iva  Bennet,  WNYC 
New  York,  co-chairmen;  and  publicity,  Hen- 
riette  K.  Harrison,  radio  and  tv  consultant  and 
producer. 

The  New  York  City  chapter  of  AWRT, 
headed  by  Nancy  Craig,  ABC-TV,  will  be  host. 
Sally  Work,  WBEN  Buffalo,  is  AWRT  state 
chairman. 

TRADE  ASSNS.  PEOPLE 

Jack  Northrup,  associate  advertising  manager, 
Purex  Corp.  Ltd.,  South  Gate,  Calif.,  elected 
president,  Southern  California  chapter,  Ameri- 
can Marketing  Assn.  Also  elected  were  Roger 
Cooper,  West  Coast  manager,  American  Re- 
search Bureau  Inc.,  Monterey  Park,  Calif.,  first 
vice  president;  Warren  Murdock,  market  analyst, 
Packard  Bell  Co.,  L.  A.,  second  vice  president; 
Russell  Chrysler,  associate  professor  of  market- 
ing, Los  Angeles  State  College,  third  vice  presi- 
dent; Robert  Rayce,  manager,  business  informa- 
tion division,  Dun  &  Bradstreet  Inc.,  L.  A.,  sec- 
retary; Donald  Towers,  market  &  sales  analyst, 
Rose  Marie  Reid  of  Calif.,  L.  A.,  treasurer. 
Elected  to  board:  Wilbur  Pearce,  Firestone  Tire 
&  Rubber  Co.,  L.  A.;  Charles  G.  Brown,  mar- 
keting analyst,  Max  Factor  Co.,  Hollywood; 
and  former  chapter  president,  A.  Kendall  Ow- 
Iie,  market  analyst  General  Petroleum  Corp., 
L.  A. 

John  L.  Esterhai,  assistant  counsel,  Philco  Corp., 
Phila.,  elected  vice  president,  U.  S.  Trade  Mark 
Assn. 

Richard  C.  Sickler,  assistant  division  manager, 
product  advertising,  E.  I.  duPont  de  Nemours 
&  Co.,  Philadelphia,  elected  a  vice  president, 
National  Industrial  Advertisers  Assn. 


Page  40    •    July  12,  1954 


Broadcasting    •  Telecasting 


THE  RIGHT  TRANSMITTER 
FOR  YOUR  "SPECIAL"  NEED 

Standard  Electronics  offers  you  the  most  adapt- 
able VHF  equipment  in  the  industry  today  ...  to 
solve  your  station's  expansion  problems  on  the 
basis  of  individual  needs  and  market  require- 
ments. 

For  example,  to  start  television  service,  you  may 
choose  an  economical,  trouble-free  5  or  10  KW 
100%  air  cooled  S-E  transmitter.  Later,  go  to  20, 
25,  40  or  50  KW  output,  simply  by  adding  a 
matching  S-E  amplifier.  You  get  the  right  com- 
bination of  the  best  equipment  to  give  you  the 
ERP  you  need  at  any  time. 

For  television  stations  now  on  the  air  who  want 
to  improve  their  competitive  status  with  a  maxi- 
mum power  signal  .  .  .  Standard  Electronics  offers 
a  complete  line  of  100%  air  cooled  amplifiers  .  .  . 
DESIGNED  TO  DRIVE  DIRECTLY  FROM  YOUR 
PRESENT  TRANSMITTER,  whatever  its  make  .  .  . 
with  no  need  to  replace  any  part  of  your  existing 
equipment.  YFS,  EVEN  IF  YOU  HAVE  A  2  KW 
TRANSMITTER,  IT  CAN  BE  EXPANDED  TO  20  KW 
WITH  ONLY  THE  ADDITION  OF  A  S-E  AMPLIFIER. 
Your  high  power  broadcasts  can  begin  SOON 
.  .  .  because  Standard  Electronics  has  a  reputa- 
tion for  deliveries  ON  TIME,  as  promised. 


(?QSHf2>CiJLCtrue  equipment  costs  .  .  .  not  just  initial  cost  .  .  . 
but  also  tube  replacement  an  dpower  consumption  costs.  (With- 
in a  five  year  period,  an  S-E  50  KW — VHF  transmitter  can  save 
you  up  to  $120,000  in  operating  expenses  alone.) 
Compare  circuitry  .  .  .  layout  and  control  simplicty  .  .  .  ease  of 
maintenance. 

Consider  the  advantages  of  S-E's  "Add-A-Unit"  design  that  makes 
it  easy  for  any  station  to  expand  to  higher  power  .  .  .  and  com- 
pare delivery  schedules  for  both  complete  transmitters  and  high 
power  amplifiers. 

Get  all  the  facts  .  .  .  and  let  them  help  you  decide  truly  which 
transmitter  best  serves  your  needs. 

standard  electronics  corporation 

A     SUBSIDIARY     OF     CLAUDE     NEON,  INC 
285-289    EMMETT    STREET      •      NEWARK    5,    N.   J . 

devoted  exclusively  to  the 
engineering,  manufacturing,  and  servicing  of  equipment 
for  the  broadcast  and  television  industry 

Comparison  Chart  of  VHF  High  Power  Transmitters 


AMPLIFIER  DRIVES  WITH  5  KW 

NO 

YES 

YES 

AMPLIFIER  WILL  OPERATE  WITH  ANY  MAKE  DRIVER 

YES 

NO 

NO 

NO 

™be  cost  [—;;'] 

* 

$6,138 
$  1,495 

$11,625 
$4,237 

$13,230  (est) 
$6,429  (est) 

$9,250  (est) 
$5,050  (est) 

AIR  COOLED 

★  YES 

YES 

NO 

NO 

POWER  LINE  REQUIREMENTS 
(at  black  level) 

* 

208/230  V 
60  cy,  3  0 
145  KW 

460  V 
60  cy,  3  * 
193  KW 

208/230  V 
60  cy,  3  0 
150  KW  (est) 

208/230  V 
60  cy,  3  * 
165  KW  (est) 

FLOOR  AREA  (including  power  equipment 
blowers,  etc.) 

* 

152  iq.  ft. 

1S4  sq.  ft. 

160  iq.  ft.  (est) 

ALL  TUBES  VISIBLE  FROM  FRONT 

YES 

NO 

NO 

NO 

SELF  CONTAINED  (no  separate  enclosures,  vaults, 
pumps,  etc.) 

YES 

NO 

NO 

NO 

INDIVIDUAL  CHASSIS  CONSTRUCTION 

YES 

NO 

NO 

NO 

|  INTERUNIT  CABLING  WITHOUT  TRENCHES 

NO 

NO 

NO 

OPPOSITION  BUILDS  UP 
AGAINST  SKYWAVE  PROPOSAL 

Clear  channel  group  protests  FCC's  daytime  skywave  plan  as  pro- 
viding insufficient  protection  while  secondary  outlets  hit  what  they 
claim  are  excessive  restrictions. 


ALTHOUGH  deeply  embroiled  in  the  uhf-vhf 
television  crisis  before  the  Senate  Communica- 
tions Subcommittee,  FCC  last  week  found  its 
daytime  skywave  proposal  affecting  radio  sta- 
tions has  become  a  second  Pandora's  box  as 
industry  opposition  mounted  with  the  filing  of 
briefs  Thursday. 

Only  two  petitioners  indicated  support  for 
the  Commission's  daytime  skywave  plan  as  a 
"reasonable  compromise"  (see  box,  page  44). 

Nearly  all  of  the  some  100  other  parties,  who 
filed  appearances  for  oral  argument  this  Thurs- 
day before  the  Commission  en  banc  on  the 
merits  of  the  first  part  of  the  FCC  report  ex- 
pressed objections  in  whole  or  in  part. 

Some  called  for  postponement  of  a  separate 
daytime  skywave  decision  until  the  older  clear 
channel  case  is  settled.  Others  argued  the  FCC 
plan  fails  to  afford  enough  protection  to  Class  I 
clear  channel  outlets.  Some  held  secondary 
stations  are  unduly  penalized.  Some  argued 
the  procedures  proposed  are  illegal,  irrespective 
of  merit.  Even  reallocation  of  clear  channels 
is  urged  in  one  quarter. 

Heading  FCC's  list  of  appearances  for  Thurs- 
day's argument,  Clear  Channel  Broadcasting 
Service  contended  the  FCC  proposal  fails  to 
give  Class  I  clear  channel  stations  sufficient  pro- 
tection and  actually  "offers  the  possibility  of 
substantially  increased  interference  to  the  Class 
I  stations." 

Calling  for  postponement  of  the  daytime  sky- 
wave  decision  and  re-integration  of  the  case 
into  the  overall  clear  channel  proceeding,  CCBS 
indicated  the  FCC  proposal,  if  adopted  now, 
would  pre-judge  the  clear  channel  ruling  and 
improperly  preclude  consideration  of  the  CCBS 
"20  station  plan"  specifying  750  kw  operation. 

CCBS'  Original  Proposal 

In  its  original  clear  channel  proposal,  CCBS 
asked  FCC  to  recognize  that  skywave  trans- 
mission, both  day  and  night,  as  well  as  ground- 
wave  must  be  considered  as  a  source  of  broad- 
cast service  and  interference  in  the  allocation 
of  daytime  and  limited  time  stations  on  clear 
channels.  CCBS  urged  that  all  Class  I-A  sta- 
tions "be  protected  from  skywave  and  ground- 
wave  interference  during  the  transition  and 
mid-day  periods  to  their  100  uv/m  groundwave 
contour  calculated  at  an  operating  power  of 
750  kw." 

In  addition,  at  that  time,  CCBS  asked  that  "in 
parts  of  their  service  areas,  certain  I-A  and  I-B 
stations  be  protected  from  skywave  and  ground- 
wave  interference  to  their  25  uv/m  contour 
calculated  at  an  operating  power  of  750  kw  to 
permit  them  to  provide  daytime  service  to 
'white  area'  listeners.  That  all  remaining  Class 
I-B  stations  be  protected  to  their  100  uv/m 
groundwave  contour,  calculated  at  operating 
power  of  50  kw,  from  daytime  skywave  or 
groundwave  interference." 

The  CCBS  brief  commented  that  these 
"original  conclusions  and  recommendations  are 
entirely  supported  by  the  record  and  should  be 
adopted."  It  noted  FCC's  report  recognizes  day- 
time skywave  as  a  "definite  source  of  inter- 
ference" although  failing  to  provide  "adequate 
protection." 

Daytime  Broadcasters  Assn.,  however,  while 
agreeing  with  FCC's  view  that  a  prompt  resolu- 
tion of  the  daytime  skywave  proceeding  is 


"feasible"  and  that  action  on  applications  for 
Class  II  daytime  only  and  limited  time  stations 
should  be  resumed  at  an  early  date,  charged 
that  "the  proponents  of  greater  protection  for 
Class  I  stations  have  failed  to  prove  that  day- 
time skywave  radiations  of  Class  II  daytime 
only  and  limited  time  stations  are  of  such  a 
nature  or  magnitude  as  to  cause  actual  harm- 
ful interference  to  Class  I-A  and  I-B  stations." 

DBA  recommended  that  the  notice  of  further 
proposed  rule-making  be  vacated  and  the  pro- 
ceeding be  completed  by  issuance  of  a  final  re- 
port determining  there  is  not  adequate  justifica- 
tion for  changing  engineering  standards  with 
respect  to  daytime  skywave. 

DBA  argued  "there  has  not  been  a  showing 
of  the  relative  merits  of  the  services  which  will 
be  lost  in  the  event  that  the  proposed  rules  and 
standards  are  adopted."  The  record  is  silent, 
DBA  said,  on  the  comparative  merits  of  the 
Class  I  services  which  would  be  favorably  af- 
fected and  the  Class  II  services  which  would  be 
adversely  affected. 

The  daytime  group  further  asked  FCC  to 
lift  the  seven  year  old  freeze  preventing  con- 
sideration of  applications  for  new  or  improved 
daytime  or  limited  time  operations  on  Class  I 
frequencies. 

DBA  attacked  the  100  uv/m  protection  con- 
tour proposal  of  the  clear  channel  group  as  ex- 
treme because  of  the  great  distances  involved 
and  the  atmospheric  noise  "distortion  zone" 


which  it  claims  renders  the  Class  I  signal  "virtu- 
ally useless"  at  the  100  uv/m  contour. 

Both  the  Restricted  Time  Radio  Stations 
Assn.  and  a  group  of  eight  limited  time  stations 
[B*T.  July  5]  protested  FCC's  proposal  and 
asked  that  the  daytime  skywave  ruling  be  post- 
poned until  decision  in  the  clear  channel  case. 

The  restricted  time  association  called  for 
further  studies  and  asked  that  "additional  testi- 
mony be  taken  on  more  broad  and  compre- 
hensive issues  with  respect  to  the  effect  of  day- 
time skywave  propagation  upon  the  service  areas 
of  all  classes  of  stations  and  upon  the  economy 
of  the  entire  broadcast  structure." 

RTRSA  charged  "that  existing  Class  I  sta- 
tions as  a  whole  do  not  now  furnish  a  primary 
signal  day  or  night  to  all  populations  and  areas 
of  the  country  and  that  the  secondary  service 
from  all  of  them  results  in  an  oversupply  of 
skywave  service  in  the  northeastern  section  of 
the  U.  S.  and  a  paucity  of  practical,  useful 
quality  signals  in  other  sections  of  the  country." 

Power  Boosts  Questioned 

FCC's  television  and  fm  allocation  plans 
"represent  an  attempt  by  the  Commission  to 
avoid  the  recurrence  of  the  experience  it  en- 
countered in  the  allocation  of  clear  channels," 
RTRSA  said,  noting  any  power  boost  for  clear 
channel  outlets  could  not  correct  allocation 
errors. 

RTRSA  said  FCC  cannot  improve  Class  I 
station  coverage  day  or  night  without  pursuing 
one  or  more  of  the  following  alternatives: 

1.  It  can  relocate  those  Class  I  stations  which 
contribute  an  oversupply  of  groundwave  cover- 
age day  and  night  to  regions  where  white  areas 
or  inadequate  groundwave  coverage  exists.  Such 
relocations  would  make  for  a  more  equitable  dis- 
tribution of  nighttime  skywave  field  intensities 
of  sufficient  quality  to  overcome  the  moment-to- 
moment,  night-to-night  fading  characteristics  of 
such  signals. 

2.  It  can  reclassify  those  Class  I  stations  which 
do  not  presently  contribute  to  an  equitable  dis- 


Summary  of  FCCs  Daytime  Skywave  Proposal 


FCC's  daytime  skywave  proposal  generally 
affords  Class  I  clear  channel  stations  greater 
protection  from  the  interference  caused  at 
sunrise  and  sunset  hours  by  certain  secondary 
stations  on  those  channels  [B»T,  March  15, 
et  seq\. 

In  substance,  FCC's  proposal  consists  of 
two  parts,  the  first  dealing  with  general 
principles,  the  second  with  implementation. 

Merits  of  the  first  part  are  to  be  argued 
before  the  Commission  this  Thursday  and 
briefs  were  filed  last  week.  Part  two,  a  notice 
of  proposed  rule-making,  is  subject  only  to 
written  comments  due  Aug.  2  with  replies 
due  Aug.  17. 

The  seven-year-old  daytime  skywave  case 
was  severed  from  the  older  clear  channel 
proceeding.  The  latter  appears  bogged  down 
for  an  indefinite  period  since  the  Senate 
has  yet  to  ratify  the  1950  North  American 
Regional  Broadcasting  Agreement,  the  key  to 
any  domestic  clear  channel  policy,  FCC  has 
explained. 

FCC's  report  and  order  comprising  part 
one  of  its  daytime  skywave  proposal  said 
basic  allocation  policy  must  await  final  re- 
view in  the  clear  channel  case  but  the  report 
( 1 )  recognized  that  secondary  stations  on 
clear  channels  cause  various  degrees  of  ob- 
jectionable interference  to  the  dominant 
Class  I  outlets  in  the  two-hour  periods  after 
sunrise  and  before  sunset  and  (2)  revised 
the  standard  broadcast  engineering  standards 
and  rules  to  provide  for  protection.  To  to- 
day's  concept   of   daytime   and  nighttime 


operations  would  be  added  a  third,  a  "transi- 
tion" period  for  the  two-hour  periods  at 
sunrise  and  sunset. 

In  part  two,  the  notice  of  proposed  rule- 
making, FCC: 

•  Cited  four  categories  of  existing  stations 
to  which  the  proposed  revision  may  be  appli- 
cable. These  are  (a)  Class  II  daytime-only 
stations:  (b)  Class  II  limited-time  stations;  (c) 
Class  II  unlimited  time  stations,  and  (d)  Class 
I-B  stations  located  eastward  of  the  other  I-B 
station  on  the  channel  and  commencing  night- 
time operation  at  sunset  at  the  westward  I-B 
station. 

•  Indicated  that  with  respect  to  existing 
Class  II  daytime-only  stations  "we  do  not 
propose  at  this  time  that  these  stations  be  re- 
quired to  comply  with  the  proposed  stand- 
ards." 

•  Stated  that  existing  Class  II  limited-time 
stations  generally  would  not  be  affected  "at 
this  time,"  but  that  those  limited  outlets  situ- 
ated to  the  East  of  their  dominant  stations 
would  have  to  cease  operation  at  local  sunset 
at  the  Class  II  station  in  lieu  of  the  dominant 
station  as  heretofore.  FCC  said  this  latter  con- 
dition up  to  now  has  been  a  "bonus  hour  op- 
eration" for  the  Class  II  outlet, 

•  Proposed  to  continue  the  seven-year 
freeze  on  processing  of  daytime-only  and 
limited- time  applications  on  the  clear  channel 
frequencies  specified  in  Sees.  3.25(a)  and  (b)  of 
the  rules  "in  order  not  to  prejudice  the  out- 
come of  the  clear  channel  proceeding." 

•  Revised  the  terms  of  the  freeze  upon  ap- 
plications for  changes  by  existing  daytime- 
only  and  limited-time  stations  on  U.  S.  Class 
I-A  channels,  in  view  of  the  proposed  changes 
in  standards. 

•  Lifted  the  freeze  upon  applications  for 
changes  by  existing  daytime-only  and  limited- 
time  stations  on  U.  S.  Class  I-B  channels,  but 
cautioned  them,  however  "against  extensive 
changes  in  antenna  systems  to  meet  the 
criteria  here  proposed  since  the  decisions 
made  in  the  clear  channel  proceeding  may 
render  useless  antennas  so  designed." 


Page  42    •    July  12,  1954 


Broadcasting    •  Telecasting 


HOW  MANY  EARS  HEAR 

THE  VOICE  OF  BALTIMORE? 


Some  smart  guy  came  up  with  a  quick 
answer:  "Twice  as  many  ears  as 
people!" 

But  it's  not  quite  that  simple!  For  in- 
stance, back  in  1922  when  WCAO  first 
went  on  the  air,  there  were  880,000 
people  in  Metropolitan  Baltimore. 
They  all  had  ears — but  they  didn't  all 
have  radio  sets.  Right  now  there  are 
1,455,000*  people  in  Metropolitan 
Baltimore — and  it  would  be  mighty 
hard  to  find  a  pair  of  ears  that  didn't 
listen  to  radio. 

PULSE  OF  BALTIMORE  tells  us 
that  WCAO  is  the  most  listened-to 
station  in  Baltimore.  So  that's  that. 
But,  WCAO's  5,000  watt  signal  goes 
a  long  way  beyond  Metropolitan 


27th  Anniversary 
of  affiliation  with 
CBS  as  a  basic 
radio  station 


Baltimore.  Our  mail  map  shows 
extremely  widespread  listenership 
beyond  the  limits  of  Metropolitan 
Baltimore. 

And  Baltimore's  wealth  is  increasing 
faster  than  Baltimore's  "ears".  In 
1922,  Baltimore's  spending  power  was 
reflected  by  retail  sales  of  $325,000,000. 
In  1927  (when  we  joined  the  CBS  net- 
work) retail  sales  were  $395,000,000. 
And,  in  1953,  Baltimore  retail  sales 
reached  a  whopping  $1,543,684,000*. 

In  other  words,  about  twice  as  many 
people  are  spending  nearly  five  times 
as  much  money!  And,  most  of  those 
1,455,000  (plus)  pairs  of  ears  listen 
to  the  "Voice  of  Baltimore". 

*  1954  Survey  of  Buying  Power 

WCAO 

74e  'Voice  o£  ^aCttnt&ie" 


All  programming  is  simulcast  by  WCAO-FM  (20,000  watts)  at  no  additional  cost  to  advertisers 


CBS  BASIC  •  5000  WATTS  •  600  KC  •  REPRESENTED  BY  RAYMER 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  43 


RADIO  STATION 

WSAZ 

HUNTINGTON,  WEST  VIRGINIA 
SERVING  3  STATES 


AP 

NEWSCASTS 

AVAILABLE 
ON 

WSAZ 

6:05 — 6:10  AM 

LOCAL  NEWS 

Monday  thru  Saturday 

8:50—8:55  AM 

LOCAL  NEWS 

Monday-Wednesday-Friday 
1:55  2:00  PM 

WORLD  NEWS 

Monday  thru  Friday 
4:15—4:20  PM 

WORLD  NEWS 

Monday  thru  Friday 

11.05—11:15  PM 

LOCAL  NEWS 

Monday  thru  Saturday 


CONTACT 

C.  T.  GARTEN  for 

Full  Information 


tribution  of  groundwave  coverage  day  and  night 
throughout  the  entire  nation  and  provide  for  new 
Class  I  stations  at  or  near  white  areas  or  under- 
served  areas  of  the  country. 

3.  It  can  make  more  or  all  clear  channels  avail- 
able for  I-B  operation  and  locate  more  dominant 
I-B  statidns  in  or  near  white  areas. 

4.  It  can  reclassify  some  Class  I  stations  and 
either  locate  new  Class  II  stations  or  reclassify 
existing  Class  II  stations  into  Class  I-B  stations 
in  or  near  white  areas. 

RTRSA,  described  as  an  informal  group 
formed  after  FCC  separated  the  daytime  sky- 
wave  case  from  the  clear  channel  proceeding, 
is  composed  of  the  following: 

WRXO  Roxboro,  WCKB  Dunn,  WCEC  Rocky 
Mount.  WADE  Wadesboro,  WLTC  Gastonia, 
WABZ  Albemarle,  WCPS  Tarboro,  all  N.  C,  and 
WDKD  Kingstree,  S.  C. 

The  limited  time  station  group  attacked  the 
legality  of  the  procedures  set  forth  by  the  Com- 
mission and  questioned  if  unlawful  modification 
of  licenses  of  certain  existing  stations  may  not 
be  involved.   Group  is  composed  of: 

WHCU  Ithaca,  N.  Y.;  WLIB  New  York;  KLIF 
Dallas;  WOI  Ames,  Iowa;  KGBT  Harlingen,  Tex.; 
WAIT  Chicago;  WEEU  Reading,  Pa.;  WGRD 
Grand  Rapids,  Mich.,  and  National  Assn.  of  Edu- 
cational Broadcasters. 

The  limited  time  group  charged  FCC's  re- 
port did  not  take  into  consideration:  (1)  The 
valuable  services  rendered  by  Class  II  stations 
to  the  communities  they  serve,  (2)  the  services 
that  are  available  in  areas  "where  this  newly 
discovered  alleged  'interference'  might  exist 
and  (3)  the  economic  implications  of  curtailed 
hours  of  operation  for  such  stations." 

The  brief  charged  FCC's  report  contains 
"only  a  small  portion  of  the  whole  story,"  deals 
exclusively  with  engineering  standards  "and 
completely  ignores  consideration  of  program 
content." 

FCC  "ignores  the  question  of  whether  clear 
channel  programming  satisfies  the  needs  of  the 
people  who  live  in  the  remote  areas  of  our 
country  and  whether  the  people  in  these  remote 
areas  will  have  any  other  program  service  avail- 
able to  them  if  daytime  and  limited  time  sta- 
tions go  off  the  air  in  order  to  increase  the  pro- 
tected coverage  area  of  clear  channel  stations," 
the  limited  time  group's  brief  held. 

Shying  clear  of  any  comment  on  merits  of 
FCC's  proposal,  the  Federal  Communications 
Bar  Assn.  asked  if  the  procedure  being  followed 
"in  connection  with  the  possible  modification 
of  the  licenses  of  individual  stations  is  in  viola- 
tion of  the  Communications  Act." 
'  FCBA  charged  specific  violation  of  the  Ad- 
ministrative Procedure  Act  to  footnote  20  of 
FCC's  report.  In  footnote  20,  it  is  explained, 
the  Commission  has  proposed  to  make  changes 
in  its  rules  and  standards  considered  "minor 
and  editorial  in  nature,"  hence  not  subject  to 
rule-making  procedure.  But  FCBA  contends 
the  changes  are  "neither  minor  nor  editorial  in 
nature"  and  their  adoption  without  rule-making 
procedure  "would  constitute  the  clearest  viola- 
tion of  law." 

NBC  Views 

NBC  pointed  out  the  FCC  proposal  "will  per- 
mit a  substantial  and  drastic  increase  in  interfer- 
ence to  the  service  areas  of  a  Class  I  station  dur- 
ing the  sunrise  and  sunset  periods  by  the  authori- 
zation of  new  and  changed  facilities  of  Class  II 
stations  operating  on  the  same  channel."  NBC 
is  licensee  of  four  Class  I  stations,  WNBC  New 
York,  WTAM  Cleveland,  WMAQ  Chicago  and 
KNBC  San  Francisco,  plus  Class  III  WRC 
Washington. 

The  network  contended  the  FCC  proposal 
does  not  establish  a  method  of  testing  whether 
the  grant  of  a  particular  Class  II  station  is  in 
the  public  interest  because  of  the  interference 
question.  NBC  recommended  FCC  (1)  reaffirm 
that  the  service  of  Class  I  stations  will  normally 
be  protected  to  their  0.1  mv/m  contour;  (2) 
adopt  adequate  diurnal  curves  which  will  re- 


Two  Support  Proposal 

TWO  votes  in  support  of  FCC's  daytime 
skywave  proposal  were  cast  last  week 
amid  the  multitude  of  objections.  KOA 
Denver  and  American  Broadcasting- 
Paramount  Theatres  Inc.,  in  separate 
briefs,  considered  the  proposal  a  "reason- 
able compromise."  Both  favored  the 
Commission's  plan  to  eliminate  evening 
"bonus  hour"  operation  by  secondary 
stations  located  eastward  of  the  dominant 
outlet  and  asked  that  this  provision  be 
adopted  irrespective  of  what  might 
happen  to  other  proposals  in  the  pro- 
ceeding. 


fleet  the  interference  condition  which  may  be 
caused  by  a  Class  II  station  within  the  normally 
protected  contour  of  a  Class  I  station  (a)  from 
sunrise  until  the  second  hour  later  and  (b)  from 
the  second  hour  before  sunset  until  sunset. 

Urging  that  its  own  computations  of  protec- 
tion be  substituted  for  the  radiation  curves  of 
the  Commission  at  such  time  as  the  daytime" 
skywave  report  is  made  final,  CCBS  offered 
three  explanations  of  its  engineering  data.  In 
graph  form,  by  maps  and  by  tables  of  mileage 
separation,  CCBS  snowed  where  secondary  sta- 
tions can  be  located  and  still  afford  clear  chan- 
nel protection  to  the  100  uv/m  contour,  based 
on  750  kw  operation  under  the  20-station  plan. 

CCBS  is  comprised  of  the  following  inde- 
pendently owned  clear  channel  stations:  KFI 
Los  Angeles,  WFAA  Dallas,  WSM  Nashville, 
WHAS  Louisville,  WHAM  Rochester,  WJR  De- 
troit, WOAI  San  Antonio,  WBAP  Fort  Worth, 
WCAU  Philadelphia,  WWL  New  Orleans,  WHO 
Des  Moines,  WSB  Atlanta,  WGN  Chicago  and 
WLW  Cincinnati. 

Concern  Voiced 

Storer  Broadcasting  Co.,  operator  of  seven 
radio  stations  ranging  from  Class  I-B  to  IV, 
said  a  careful  review  of  the  FCC  report  and  of 
engineering  studies  made  by  consulting  en- 
gineer A.  Earl  Cullum  Jr.,  "Storer  is  deeply 
concerned  that  the  Commission's  proposed  re- 
port and  order,  without  providing  any  sub- 
stantial benefit  to  Class  I-A  or  I-B  stations, 
threatens  a  major  change  in  standard  broadcast 
allocation  policies  which  will  seriously  impair 
the  service  areas  of  Class  I-B  and  Class  II  sta- 
tions." 

Storer  contended  an  "extremely  serious 
deficiency"  in  the  proposed  amendments  is  that 
"they  do  not  provide  any  means  for  determining 
the  degree  of  interference  or  loss  of  service 
which  will  result  from  daytime  skywave  trans- 
missions." 

Storer  called  for  "a  complete  reconsidera- 
tion of  the  basis  and  philosophy  of  the  pro- 
posed report"  because  "the  matters  involved  are 
of  such  serious  import  to  the  standard  broad- 
cast industry."  Storer  urged  these  modifica- 
tions upon  reconsideration: 

(a)  The  concept  of  "normally  protected  con- 
tours" should  be  retained  in  connection  with  pro- 
tection from  day-time  skywave  interference.  A 
full  and  complete  study  should  be  made  prior  to 
establishing  the  precise  contours  which  are  to  be 
normally  protected  from  daytime  skywave  inter- 
ference. 

(b)  The  amendments  should  contain  appropriate 
methods  for  determining  the  degree  of  inter- 
ference or  loss  of  service  which  will  result  from 
daytime  skywave  transmissions. 

(c)  Existing  Class  I-B  stations  should  be  re- 
quired to  provide  mutual  protection  to  each 
other  from  daytime  skywave  interference  only 
if  an  examination  of  the  gain  or  loss  of  service 
involved  justifies  such  protection  in  the  public 
interest.  In  other  words,  the  new  protection 
requirements  should  be  applied  to  existing  Class 
I-B  stations  on  a  case-by-case  basis. 

(d)  Class  I-A  and  I-B  stations  should  be  pro- 
tected from  daytime  skywave  interference  from 
Class  II  stations  in  a  degree  equal  to  the  protection 


5,000  WATTS  DAY 
1,000  WATTS  NIGHT 
930  KC 


TELEVISION  AFFILIATE 
WSAZ-TV 
Represented  by  THE  KATZ  AGENCY 


Page  44    •    July  12,  1954 


Broadcasting    •  Telecasting 


provides  QUALITY 
that  local  spoasors  Want! 


It's  not  uncommon  that  a  sponsor  asks  for  a  locally-pro- 
duced program  of  network  quality.  AP  newscasts  can  fill  the 
bill,  leaving  nothing  to  be  desired. 

WSAZ  of  Huntington,  W.  Va.,  has  the  proof.  Ander- 
son-Newcomb,  a  department  store  known  for  its  prestige 
brands,  was  in  the  market  for  a  program.  Having  used  a 
network  show,  the  store  was  skeptical  of  the  quality  of  a 
locally-produced  vehicle. 

WSAZ  proposed  a  news  program.  Station  pointed  out 
that  its  top  "news  voice"  would  do  the  presentation  . .  .  that 
everything  about  the  production  would  do  the  sponsor  credit 
.  .  .  that  the  program  would  carry  Associated  Press  news. 
Sponsor  agreed  to  a  contract,  with  right  to  cancel  if  quality 
failed  to  measure  up. 

That  was  nearly  five  years  ago.  Store  is  still  on  the 
air  . . .  still  using  AP  news  . . .  still  happy. 


If  your  station  is  not  yet  using 
Associated  Press  service,  your  AP 
Field  Representative  can  give  you 
complete 
information. 
Or  write — 


Mr.  C.  T.  Garten,  WSAZ's  man- 
ager, says:  "Our  ability  to  offer 
the  prestige  of  The  Associated  Press 
helped  us  to  sell  this  account,  and 
to  reassure  the  sponsor  about  high 
quality.  That's  a  'plus'  that  goes 
along  with  AP  membership." 


Those  who  know  famous  brands . . . 

know  the  most  famous  brand  in  news  isJP 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  45 


provided  to  Class  I  stations  from  other  Class  I 
stations.  Existing  Class  II  stations  should  be 
required  to  provide  such  protection  to  Class  I 
stations  only  if  an  examination  of  the  gain  or  loss 
of  service  involved  justifies  such  protection  in 
the  public  interest.  In  other  words,  the  new  pro- 
tection required  should  be  applied  to  existing 
Class  II  stations  on  a  case-by-case  basis. 

(e)  Class  II  stations  should  be  protected  from 
daytime  skywave  interference  from  other  Class 
II  'stations,  but  existing  Class  II  stations  should 
be  required  to  provide  such  protection  to  other 
Class  II  stations  only  if  an  examination  of  the 
gain  or  loss  of  service- involved  justifies  such  pro- 
tection in  the  public  interest. 

Mr.  Cullum  distributed  his  engineering  analy- 
sis of  FCC's  report  to  his  clients  some  weeks 
ago.  It  found  the  FCC  plan  would  actually  in- 
crease rather  than  reduce  intereference  to  clear 
channels  and  offered  a  substitute  plan  [B*T, 
June  14].  His  report  was  submitted  to  FCC  in 
a  joint  petition  in  behalf  of  WBAL  Baltimore, 
KWKH  Shreveport,  KTHS  Little  Rock,  WHDH 
Boston  and  Mr.  Cullum. 

WCKY  Submits  Proposal 

WCKY  Cincinnati,  Class  I-B  outlet  whose 
earlier  interference  troubles  with  a  proposed 
Philadelphia  station  is  a  basic  illustration  in  the 
Commission's  proposal,  submitted  a  modified 
proposal  for  permitting  a  more  orderly  transi- 
tion period  at  sunset  hours.  WCKY,  which  also 
is  in  court  with  KGBT  Harlingen,  Tex.,  in  an 
interference  dispute,  asked  that  the  proposed 
rules  be  modified  "so  as  to  provide  that  the 
permissible  radiation  towards  a  Class  I  station 
be  based  on  providing  protection  to  the  500 
uv/m  groundwave  contour  of  the  Class  I  sta- 
tion at  the  time  of  local  sunrise  and  the  time  of 
local  sunset  at  the  interfering  station." 

WHKK  Akron  and  WCAR  Detroit  charged 
FCC's  report  "is  replete  with  incomplete  state- 
ments of  fact,  emotionally  colored  language  and 
unwarranted  assumptions,  which  ostensibly  per- 
mit wrong  conclusions."  Both  held  the  Com- 
mission must  reconsolidate  daytime  skywave 
with  the  clear  channel  case,  take  up  further  con- 
temporary evidence  and  abandon  its  proposal 
to  recognize  daytime  skywave  interference. 

WHKK  further  asked  that  FCC  at  least  not 
adopt  its  proposed  redefinition  of  limited  time 
stations  "but  consider  and  adopt  standards  to 
prevent  daytime  skywave  interference  from 
limited  time  Class  II  stations  to  western  domi- 
nant stations." 

WJJD  Chicago,  a  limited  time  station  on  1160 
kc  with  50  kw,  also  contended  daytime  sky- 
wave  cannot  be  considered  "out  of  context" 
with  the  clear  channel  proceeding.  WJJD  said 
it  has  been  on  its  channel  since  1929  and  has 
received  no  complaints  of  interference. 

Hadacol  Dismissal  Finalized 

THE  FEDERAL  Trade  Commission  last  week 
affirmed  an  examiner's  initial  decision  drop- 
ping FTC's  complaint  of  false  and  misleading 
advertising  against  The  LeBlanc  Corp.,  Lafay- 
ette, La.,  for  "Hadacol,"  the  vitamin-mineral 
supplement  [B«T,  April  5].  The  dismissal, 
made  without  prejudice  to  the  FTC's  right  to 
reopen  the  case,  was  ordered  on  grounds  the 
firm  has  been  bankrupt  since  shortly  after  the 
complaint  was  issued  in  September  1951. 

Medal  Asked  for  Berlin 

THE  HOUSE  last  Tuesday  approved  a  bill 
which  would  authorize  the  President  to  present 
a  gold  medal  to  songwriter  Irving  Berlin  for 
his  services  during  World  War  II,  specifically 
his  composition  of  a  number  of  patriotic  songs, 
including  "God  Bless  America."  The  bill  was 
sent  to  the  Senate. 


VV  ^  

SEN.  KARL  MUNDT  (R-S.  D.)  (r),  in  a 
ceremony  at  his  office  presents  Norway's 
First  Secretary  Elvious  Mangor  with  a 
half-hour  program  featuring  Norwegian 
songs.  The  program  was  recorded  by 
KSOO  Sioux  Falls  during  the  local  June 
choral  festival  (National  Sangerfest)  and 
shipped  to  the  Senator  who  turned  the 
recording  over  to  Secretary  Mangor.  The 
program  will  be  broadcast  to  radio  sta- 
tions in  Norway  on  the  nationally-owned 
Norwegian  Broadcasting  System.  Sen. 
Mundt  hailed  the  "songs  across  the  sea" 
project,  saying  it  will  do  much  to 
"strengthen  the  already  strong  bonds" 
between  his  home  state  and  Norway. 


FCC  Calls  for  Hearing 
On  Providence  Fm  Bid 

FCC  last  week  advised  Nobscott  Broadcasting 
Corp.  that  its  application  for  a  new  fm  station 
on  ch.  268  (101.5  mc)  at  Providence,  R.  I., 
involves  questions  which  indicate  necessity  of 
a  hearing. 

The  McFarland  letter  noted  that  a  lease 
agreement  between  Nobscott  and  Providence- 
Barrington  Bible  College  raised  the  question 
whether  Nobscott  had  "retained  such  interests 
in  the  operation  of  the  proposed  station  as  to 
make  a  grant  of  the  subject  application  inimical 
to  the  public  interest,  convenience  and  neces- 
sity." 

The  letter  pointed  out  that  the  provision 
of  the  lease  gearing  the  rental  to  the  gross 
income  of  the  station  is  contrary  to  Commission 
policy.  The  letter  further  noted  that  the  lease 
provision  requiring  the  sustaining  broadcasting 
time  to  the  college  "raises  questions  as  to 
whether  the  proposed  licensee  would  have  full 
and  complete  control  of  the  proposed  station." 

The  letter  concluded  that: 

"Other  provisions  in  the  said  lease  agreement 
that  the  lessee  shall  broadcast  no  advertisements 
of  beer,  wine,  liquor  or  tobacco  .  .  .;  that 
the  lessee  may  add  to  or  improve  the  facilities 
of  the  station,  subject  to  the  approval  of  the 
lessor  .  .  .  and  that  the  lessee  shall  conduct 
its  operations  in  a  manner  in  keeping  with  the 
character  and  principles  of  the  lessor;  and  that 
the  lessee  shall  prohibit  personnel  from  smok- 
ing in  areas  not  approved  by  the  lessor,  upon 
penalty  of  dismissal  .  .  .;  all  appear  to  have  a 
cumulative  effect  of  denying  to  the  lessee  the 
full  control  of  the  operation  of  the  station 
which  is  required  of  it  as  a  licensee  operating 
in  the  public  interest,  convenience  and  neces- 
sity." 


FCC  Rules  Against 
Am  'Booster'  Bids 

USE  of  synchronous  amplifiers  to  extend  the 
coverage  area  of  Class  TV  local  stations  is  not 
desirable  and  is  contrary  to  standard  broadcast 
allocation  principles,  FCC  has  indicated  in  a 
ruling  to  dismiss  two  long-pending  bids  for 
am  "boosters." 

Dismissing  the  applications  of  WCMI  Ash- 
land, Ky.,  for  a  booster  at  Huntington,  W.  Va., 
and  WSAL  Logansport,  Ind.,  for  a  synchronous 
amplifier  at  Peru,  Ind.,  FCC  pointed  out  that 
two  stations  have  experimented  with  such  units 
in  the  past  but  "neither  the  technical  results 
of  these  operations  nor  other  technical  data 
before  the  Commission  appear  to  support  the 
possible  advisability  of  revising  present  rules 
to  permit  such  operations." 

Moreover,  FCC  continued,  "the  adoption 
of  any  such  revision  might  well  have  a  serious 
impact  upon  the  basic  standard  broadcast  allo- 
cation structure  now  contained  in  our  rules. 
For  example,  the  few  applications  specifying 
synchronous  operations  filed  with  the  Commis- 
sion have  in  each  case  sought  to  extend  the 
coverage  of  Class  IV  stations  operating  on 
local  channels  so  as  to  permit  coverage  of 
large  cities  and  metropolitan  areas. 

"Such  extension  would  obviously  be  prej- 
udicial to  the  assignment  of  other  Class  IV 
stations  to  the  smaller  towns  and  communities 
in  accordance  with  their  intended  purposes. 
For  this  reason,  as  well  as  the  technical  con- 
siderations involved,  the  institution  of  pro- 
ceedings looking  toward  the  revision  of  the 
Commission's  rules  to  permit  synchronous 
amplifier  operations  in  the  standard  broadcast 
service  would  not  appear  to  be  warranted  in 
the  absence  of  some  reasonable  prospect  that 
the  public  might  benefit." 

The  two  synchronous  amplifier  operations 
authorized  by  FCC  in  the  past  were  to  WWDC 
(now  WOL)  and  WINX  (now  WOOK),  both 
Washington,  D.  C.  WOL  continues  to  operate 
booster  but  WOOK  has  since  discontinued. 
Both  have  applications  in  hearing  status  re- 
specting their  booster  operation.  WOL  has 
pending  in  hearing  status  another  bid  for 
change  from  250  w  on  1450  kc  to  5  kw  on 
1460  kc,  directional  day  and  night,  and  pro- 
poses to  give  up  booster  operation  in  the  event 
the  1460  kc  facility  is  granted. 

Sarnoff  Talk  in  'Record' 

AN  ADDRESS  by  Brig.  Gen.  David  Sarnoff, 
RCA-NBC  board  chairman,  on  "Electronics  and 
Law  Enforcement,"  was  entered  in  the  July  1 
Congressional  Record  at  the  request  of  Sen. 
Pat  McCarran  (D-Nev.),  who  said  his  col- 
leagues should  find  the  talk  of  "considerable 
interest."  Gen.  Sarnoff  made  the  talk  June  11 
to  graduates  of  the  53d  session  of  the  FBI  Na- 
tional Academy  in  Washington,  D.  C.  [B»T, 
June  14]. 

FCC  Grants  Two  Fms 

GRANTS  of  Class  B  fm  facilities  to  two  exist- 
ing standard  stations  were  announced  last  week 
by  the  FCC.  Recipients  of  the  grants  were 
KSON  San  Diego,  for  ch.  268  (101.5  mc)  with 
effective  radiated  power  of  11  kw,  and  WDOK 
Cleveland  for  ch.  271  (102.1  mc)  with  effective 
radiated  power  of  9.4  kw. 


Page  46    •    July  12,  1954 


Broadcasting   •  Telecasting 


EVERYONE  AT  WDAY-TV 
LOVES  THE  TAX  ASSESSOR! 


WDAY-TV  is  the 

ONLY  TV  STATION 
WITHIN  50  MILES 
OF  FARGO! 


Ordinarily  you  catch  us  billing  and 
cooing  with  the  Tax  Assessor  about  as 
often  as  you  see  us  playing  around  with 
a  bunch  of  wildcats.  .  .  . 

This  year  it's  different.  In  May  we 
asked  the  City  Assessor  if  he  could 
check  Fargo's  Personal  Property  Tax 
rolls  and  tell  us  the  number  of  tele- 
vision sets  in  Fargo.  Nobody  lies  to 
increase  his  taxes!  And  65.5%  of  all 
Fargo  families  told  the  Assessor  they 


own  television  sets!  And  remember, 
that  was  back  in  May,  1954 — less  than 
a  year  after  we  went  on  the  air! 
We  do  a  pretty  fancy  job  in  the  rest  of 
our  coverage  area,  too.  Twenty  miles 
from  Fargo  the  TV  saturation  is  52%— 
fifty  miles  away  it's  28% — and  seventy 
miles  away  it's  almost  20%! 
Ask  Free  &  Peters  for  all  the  facts  on 
WDAY-TV — the  only  TV  station  in  the 
rich  Red  River  Valley. 


WDAY-TV 

FARGO,  N.  D.  •  CHANNEL  6 

Affiliated  with  NBC  •  CBS  •  ABC  •  DUMONT 

FREE  &  PETERS,  INC.,  Exclusive  National  Representatives 


Broadcasting   •  Telecasting 


July  12,  1954   •    Page  47 


RADIO-TV  TO  BE  HEARD  ON  COVERAGE 


Jenner's  Rules  group  will  set 

aside  time  to  hear  industry  on 

media's  Hill  coverage. 

RADIO-TV  industry  spokesmen  are  ready  to 
give  their  side  on  the  question  of  "live"  radio- 
tv  coverage  of  congressional  committees.  A 
Senate  Rules  subcommittee,  headed  by  Sen. 
William  E.  Jenner  (R-Ind.),  will  provide  the 
forum. 

The  Jenner  group  has  been  holding  hearings 
on  ways  and  means  to  overhaul  committee  pro- 
cedures, particularly  of  investigating  commit- 
tees. A  fortnight  ago,  fellow  Senators  appeared 
before  Sen.  Jenner  and  his  subcommittee  col- 
leagues, attacking  the  media's  presence  on  Capi- 
tol Hill  [B»T,  July  5]. 

A  staff  member  of  the  Jenner  subcommittee 
said  last  week  that  NARTB,  ABC,  CBS,  NBC 


and  the  Radio-Tv  Correspondents  Assn.  (NBC's 
Richard  Harkness  is  president)  had  requested 
appearances  before  the  subcommittee. 

The  radio-tv  people  will  appear  at  about  the 
same  time  although  no  firm  date  has  been  set. 

The  Jenner  subcommittee,  which  is  continu- 
ing its  hearing  on  committee  procedures,  held 
sessions  last  Tuesday  and  Wednesday.  It  will 
pick  up  in  its  hearing  tomorrow  (Tuesday). 

It  is  expected  the  Rules  group  will  hold  its 
hearings  into  the  summer,  even  after  Congress 
adjourns. 

Highlight  of  last  week's  hearing  was  an  ap- 
parent reversal  by  the  American  Civil  Liberties 
Union  on  the  question  of  permitting  radio  and 
tv  at  committee  hearings. 

Ernest  Angell  of  ACLU  told  the  subcom- 
mittee that  his  organization  at  first  had  opposed 
the  televising,  broadcasting  and  filming  of  in- 


R00B0 


TRACK  MEETS 


BASKETBALL 
BOXING 


MADISON  SQUARE  GARDEN^r 

. . .  pwed  Selling  Pomtt 


"The  'MADISON  SQUARE  GARDEN'  show 
turned  up  with  a  10  to  10:15  rating  of  24.5." 

KMTV  -  Omaha 


". .  .  in  response  to  a  short  announcement,  we 
received  an  unexpected  amount  of  cards  and 
letters  requesting  that  'MADISON  SQUARE 
GARDEN'  be  resumed  in  its  present  form  next 
season." 

Fuller  &  Smith  &  Ross,  Inc. 
(BURKHARDT  BEER,  Sponsor) 

26  FILMED  SHOWS  OF  THE  BEST  IN 
CURRENT  SPORTS  EVENTS  DIRECT  FROM 
THE  SPORTS  CAPITAL  OF  THE  WORLD 


produced  and 
distributed 
exclusively  by 


FILMS 


For  audition  print  and  full  details,  wire,  write,  calf 


WINIK  FILMS  Corp.,  625  Madison  Ave.,  NYC  —  PLaza  9-5350 


ATLANTA,  Co.:  Edward  H.  Stevens 
101  Walton  St.,  N.  W.  -  WA  3479 


CHICAGO,  III.:  Ben  Barry 

203  No.  Wabash -State  2-281B 


CINCINNATI,  Ohlat  George  Brongel 
3711  Petoskey 


DALLAS,  Texas:  W.  B.  Butz 

211  So.  Pearl  Expressway  —  Sterling  2304 


MIAMI,  Flo.:  W.  D.  Besselieu 
9336  N.E.  Second  Ave.,  -  78-2080 


NASHVILLE,  Tenn.:  Robert  B.  Davis 
414-A  Broad  St.,  -  97480 


PORTLAND,  Ore.:  Merriman  Holtl 
oil  No.  Tillamook  St. 


RICHMOND,  Va.:  Martin  L.  Hogon 
19  West  Main  St.,  -  72041 


TORONTO,  Canada:  Lloyd  Burns 
740  Davenport  Rd.  -  Oliver  8447 


vestigating  committee  hearings.  But  ACLU, 
he  said,  now  believes  that  the  prohibition  be 
favored  "unless  and  until"  Congress  adopts 
proper  rules  for  the  conduct  of  hearings  and 
establishes  a  satisfactory  practice. 

Once  these  rules  are  set  up,  he  said,  the 
ACLU  believes  there  ought  not  be  any  limita- 
tion. In  an  unusual  comment,  Mr.  Angell  said 
this  was  the  ACLU  position  but  that  he  did  not 
"personally  agree."  But  under  questioning  by 
the  subcommittee,  he  admitted  that  recordings 
and  cameras  give  a  fuller  and  more  accurate 
reporting  of  a  hearing  to  the  people. 

In  a  statement  before  the  lenner  group, 
Sen.  Earle  C.  Clements  (D-Ky.),  new  member 
on  the  Senate  Communications  Subcommittee, 
said  if  Congress  is  to  go  into  the  nation's  homes, 
"it  must  do  so  in  the  dress  of  a  respectable  and 
considerate  visitor,  not  in  the  cloak  of  a  brawl- 
ing, discourteous,  and  ill-mannered  person." 

One  principle  Congress  ought  to  adopt  to 
assure  a  fair  hearing,  he  said,  was: 

"No  oral  statement  during  the  course  of  the 
hearings  or  investigations  should  be  addressed 
to  any  public  media  of  communication  present, 
so  that  grandstand  plays  will  be  eliminated." 

Rep.  Emanuel  Celler  (D-N.  Y.),  ranking 
minority  member  of  the  House  Judiciary  Com- 
mittee, told  the  Senate  group  that  any  code  of 
"fair  committee  procedure"  should  include  as 
one  of  its  provisions  a  section  saying,  "No  wit- 
ness shall  be  forced  to  testify  before  television 
or  broadcasting  apparatus." 

Rep.  Celler  is  a  sponsor  of  a  measure  in  the 
House  which  incorporates  this  proposed  rule. 

Will  Maslow,  representing  the  American 
Jewish  Congress,  cited  the  need  for  protection 
of  witnesses  from  "undue  harrassment  or  dis- 
traction." He  approved  the  proposal  that  no 
witness  be  televised  or  photographed  over  his 
opposition.  Television,  and  the  accompanying 
"apparatus,"  and  "grinding  cameras,"  he  said, 
"confuse  witnesses,  distract  them,  sometimes 
give  them  stage  fright."  , 

'Play  to  Public' 

Another  witness,  David  A.  Rose,  Anti-Def- 
amation League  of  the  B'nai  B'rith  and  the 
AJC,  said  radio  and  tv  coverage  of  hearings 
have  tempted  some  witnesses  and  "even  some 
members  of  Congress  to  play  to  the  public  spot- 
light." He  urged,  as  a  measure  of  expediting 
hearings,  that  no  motion  pictures,  tv  or  broad- 
casts be  permitted  while  a  witness  is  testifying. 

Louis  J.  Cohen,  National  Community  Rela- 
tions Advisory  Council,  said  his  organization 
opposed  broadcasts  when  a  witness  objects.  He 
noted  that  the  courts  forbid  the  use  of  radio 
or  tv. 

In  a  statement  filed  with  the  Jenner  group, 
Bettin  Stalling,  Federal  Bar  Assn.,  said  the 
FBA's  executive  committee  suggests  that  Con- 
gress consider,  "Under  what  arrangements  can 
radio,  tv  and  news  facilities  be  employed  so  as 
not  to  be  unfair  to  witnesses." 

Another  legal  expert,  Ralph  Becker  of  the 
Bar  Assn.  of  the  District  of  Columbia,  cited 
rules  adopted  by  his  association.  Among  them 
was  the  rule  that  the  association  believes  that 
subjecting  a  witness  to  the  public  view  on  tele- 
vision, if  the  witness  is  unwilling  to  appear,  is 
an  invasion  of  his  rights.  Mr.  Becker,  directed 
a  Federal  Bar  Journal  symposium  on  the  sub- 
ject [B»T,  July  5]  said  insistence  on  broadcast- 
ing testimony  over  a  witness'  objection  already 
has  proved  "embarrassing"  and  "degrading." 

Mr.  Becker  said  that  under  the  association's 
rule,  a  witness  would  be  notified  in  writing  by 
the  committee  at  least  24  hours  in  advance  that 
the  testimony  would  be  broadcast.  The  witness 
then  could  ask  that  his  appearance  not  be 
broadcast  by  filing  such  a  request  with  the  com- 
mittee at  least  12  hours  before  he  is  scheduled 
to  take  the  stand. 


Page  48    •    July  12,  1954 


Broadcasting    •  Telecasting 


.   BIG  MIKE... 

the  butter  (,  egq  man 


Big  Mike  points  out  that  Omaha,  Nebraska's 
largest  city,  is  number  one  in  the  nation  for 
butter  production  —  40%  above  its  nearest 
competitor.  Big  as  it  is  (25-30  million  pounds 
a  year)  butter  is  only  part  of  Nebraska's  food 
processing  story.  Ranking  second  in  the  na- 
tion for  ALL  food  processing  Omaha's  poultry 
products,  processed  in  five  plants,  range  from 
dressed  birds  to  dehydrated  eggs.  Omaha 
meat  packers  process  nearly  six  million  head 
of  livestock  in  a  typical  year. 

Nebraska's  food  processing  story  is  a  mighty 
big  story  .  .  .  and  it's  getting  bigger  and  better 
every  year.  As  the  market  grows,  so  grows 
Big  Mike  .  .  .  with  more  listeners,  more  service 
.  .  .  more  success  stories  to  tell  you  about.  Free 
&  Peters  will  be  glad  to  give  you  the  facts  .  .  . 
So  will  Harry  Burke,  General  Manager. 


4 


Big  Mike  is  the  physical  trademark  of  KFAB  — 
Nebraska's  most  listened-to-station 


Broadcasting  •Telecasting 


July  12,  1954    •    Page  49 


GOVERNMENT 


LLU 


KALAMAZOO 


/ 


5,000  mm 


WESTERN  MICHIGAN'S  MOST  POWERFUL  INDEPENDENT 


MUSIC  •  NEWS 
19  HOURS  A  DAY 


SPORTS 
13  6  0  KC 


Now  ...  a  more  powerful  voice  in  Western  Michigan's  greal 
productive  market.  More  extensive  programming  .  .  .  more 
power  .  .  .  more  of  EVERYTHING  for  greater  listener  interest 
.  .  .  MORE  and  MORE  RESULTS  FOR  ADVERTISERS.  Get  the 
facts  from  our  representatives  or  phone,  write  or  wire  direct. 

National  Representative:  Forjoe  and  Co.,  Inc. 
In  Detroit:  Michigan  Spot  Sales 


Protest  of  Muskogee 
Ch.  8  Grant  Denied 

PROTEST  against  the  FCC's  grant  of  Muskogee 
ch.  8  to  Tulsa  Broadcasting  Co.  (KTUL),  filed 
by  three  Tulsa  tv  stations  last  May  [B«T,  May 
17,  10],  was  denied  last  week  by  the  FCC. 

The  Commission  said  the  three  stations — 
KCEB  (TV)  on  ch.  23,  KOTV  (TV)  on  ch.  6 
and  KSPG  (TV),  holding  a  grant  on  ch.  17 — 
had  no  right  to  protest  under  Sec.  309(c)  of  the 
Communications  Act  because  the  ch.  8  grant 
was  made  after  a  hearing.  The  Commission 
also  said  that  no  material  reasons  had  been  ad- 
vanced for  a  rehearing,  since  "the  matters  al- 
leged by  petitioners  are  insufficient  to  warrant 
absolute  disqualification  of  a  television  applicant 
in  an  uncontested  case." 

James  Leake,  vice  president  of  Griffin 
Grocery  Co.  which  owns  Tulsa  Broadcasting 
Co.,  said  Thursday  following  the  FCC's  action 
that  the  Muskogee  ch.  8  outlet  would  be  on  the 
air  bv  Sept.  1.  The  station,  serving  the  Musko- 
gee-Tulsa area,  he  said,  would  affiliate  with  ABC 
and  DuMont,  with  Avery-Knodel  Inc.  as  na- 
tional representative. 

Protestants  claimed  that  the  principal  owners 
of  Tulsa  Broadcasting  Co.  (John  T.  Griffin  and 
family)  also  own  50%  of  KWTV  (TV)  Okla- 
homa City  and  that  there  is  an  overlap  of  grade 
A  service  areas  between  that  station  and  the 
Muskogee  ch.  8  station. 

They  also  charged  undue  concentration  of 
control,  stating  that  the  Griffin  family  also  owns 
KATV  (TV)  Pine  Bluff,  Ark.,  and  KTUL  Tulsa, 
KOMA  Oklahoma  City  and  KFPW  Fort  Smith. 
Ark. 

One  of  the  reasons  for  the  protest,  the  three 
objectors  said,  was  that  Tulsa  Broadcasting  was 
advertising  that  the  Muskogee  ch.  8  station 
would  be  a  Tulsa-Muskogee  outlet  and  that 
"harmful"  attacks  had  been  made  on  uhf  tele- 
vision. 

The  Muskogee  grant  came  after  competing 
applicants  Oklahoma  Press  Publishing  Co. 
(Muskogee  Phoenix  and  Times-Democrat)  and 
Ashley  L.  Robison  withdrew. 

KCEB  said  it  had  invested  $850,000  in  build- 
ing the  uhf  station  and  that  it  was  losing 
$30,000  monthly  in  anticipated  revenues  fol- 
lowing the  grant  of  the  Muskogee  facilities. 

Appeals  Court  Denies  Bid 
By  WTVI  (TV)  for  Ch.  4  Stay 

U.  S.  Court  of  Appeals  in  Washington  has 
denied  the  request  of  WTVI  (TV)  Belleville, 
III.,  for  a  stay  order  against  KWK  St.  Louis, 
which  was  granted  ch.  4  there  after  the  two 
competing  applicants  merged  with  it  last  April 
[B°T,  May  3]. 

Although  it  denied  the  stay  request,  the 
court  told  the  FCC  not  to  issue  any  license  to 
the  merged  KWK  ch.  4  station  until  it  had 
decided  the  merits  of  WTVI's  appeal.  Issuance, 
however,  of  a  special  temporary  authority  for 
commercial  operation  was  all  right,  the  court 
said. 

WTVI,  which  operates  on  ch.  54  in  the  St. 
Louis  market,  filed  an  application  for  ch.  4 
there  two  days  before  the  FCC  made  final  an 
examiner's  initial  decision  in  favor  of  the  KWK 
grant.  The  FCC  refused  to  accept  the  applica- 
tion on  the  ground  the  frequency  requested 
was  in  hearing  status.  New  applications  may 
not  be  filed  beginning  30  days  before  a  hearing 
starts.  WTVI  also  protested  the  KWK  grant, 
but  this,  too,  was  denied  by  the  FCC  on  the 
ground  that  a  protest  may  be  filed  only  against 
a  grant  made  without  a  hearing.  The  uhf  sta- 
tion appealed  both  FCC  rulings.  Previously,  the 
court  had  refused  to  issue  a  stay  against  the 
KWK  grant  on  the  earlier  request  by  WTVI. 


WKMI  •  STEERE  BROADCASTING  CORP. 

KALAMAZOO,  MICHIGAN 


Page  50    •    July  12,  1954 


Broadcasting    •  Telecasting 


AVAILABLE 

Top-Notch  Grocery  Salesman 
For  Summer  Job 


network  TV  show.-  -The  « 
and  loved  by  ju*  ^Umed,  was  tested 

WorHo/M,S»«-y.  ove>. 

Working  Ho^^SroccupW  bV  *e 

Mr.  Sweeney" 

-rt  time.  You  can  buy  as  Uttle  as 
Full-time  or  part-tun  combinauon 

through  Friday. 

mnTa  Television  Co-op  bales, 
References. *  New  York  20.N.Y.  or 
30RockefellerJiK8tPation  noW  has  full  details, 
your  local  NBC  advertisement.  Be«er 

„■«,  or  eaZi  today. 
Write,  wire,  or  w 


Broadcasting   •  Telecasting 


July  12.  1954    •    Page  51 


ALL  YEAR  ROUNE 


WCKY...ON     THE     AIR     EVERYWHERE  #  TWE| 


3N  "SELL" 


— 


The  Cincinnati  Stations 

with 

I.  The  Greatest  Out-Of-Home  Audience 

I     F/ht  Place  82%* 

I.  The  Largest  Nite-Time  Non-TV 
Audience 

Z  flaS,  4?0  Families-92%  ** 


1  The  Nation's  Top  Disc  Jockeys 

1.  The  Fabulous  Mail  Record 
126,437  Sales  in  1  Month 

'ulse:  **Nielsen  ***Billboard  &  Movie  Star  Parade 


Call  collect  Tom  Welstead 
Eastern  Sales  Manager 
53  E.  51st  St.,  New  York  City 
Phone:  Eldorado  5-1127 
TWX  Ny  1-1688 
or 

C.  H.  "Top"  Topmiller 
WCKY  Cincinnati 
Phone:  Cherry  6565 
TWX:  Ci  281 


Y-FOUR     HOURS     A  DAY 


SEVEN    DAYS    A  WEEK 


(Formerly  St.   Louis  Browns) 


GOVERNMENT  • 


T^T  Last  4  years  carried  Wichita  Indians 
baseball  exclusive. 

/X, 

~k  Standard  Oil  Company  of  Indiana  yfo 
sponsored  all  at  home  and  away  ^y. 
Wichita  University 
last  2  years. 


football  schedule  '/yy 


~k  Theo.  Hamms  Brewing  Company 
has  sponsored  Wichita  Indians 
baseball  at  home  and  away,  last 
2  years. 

Represented  by 
George  W.  Clark,  Inc. 


hJci 


higher  tower 
higher)  power 


New  1019  ft.  tower,  new 
100,000  watts  power,  have 
added  12,000  sq.  miles  to 
our  coverage  area. 


Households: 
UP  76.1  °/o 


WFBM-TV 

Indianapolis  •  CBS 


Kerr  vs.  Turner 

TWO  POLITICALLY  prominent  per- 
sons, who  also  have  station  ownership, 
will  be  paired  off  July  27  in  a  Demo- 
cratic primary  runoff  election  for  the 
Oklahoma  U.  S.  Senate  race.  They  are 
incumbent  Robert  S.  Kerr  (D-Okla.), 
who  although  having  the  greater  num- 
ber of  votes  in  the  election  held  last 
Tuesday  failed  to  muster  the  required 
majority  of  the  total  vote,  and  challenger 
Roy  J.  Turner,  former  state  governor. 
Sen.  Kerr  holds  stock  in  KRMG  Tulsa 
and  WEEK  Peoria,  111.,  and  Mr.  Turner 
has  a  minority  interest  in  KWTV  (TV) 
Oklahoma  City. 


Flint  Citizens  Claim 

To  Be  Tarty  in  Interest7 

THE  PEOPLE  of  a  community  are  the  real 
"party  in  interest"  in  a  television  proceeding, 
FCC  has  been  informed  by  the  Citizens  Com- 
mittee for  a  Vhf  Television  Station  in  Flint, 
Mich.  The  committee  answered  a  petition  by 
WJR  Detroit  contending  that  the  citizens  group 
has  no  legal  standing  to  protest  the  final  grant 
of  ch.  12  at  Flint  to  WJR  [B«T,  July  5]. 

FCC's  final  decision  reversed  a  hearing  ex- 
aminer's recommended  decision  which  had 
preferred  WFDF  Flint  over  WJR  and  another 
applicant,  W.  S.  Butterfield  Theatres  Inc.  The 
citizens  committee  protested,  charging  a  grant 
of  ch.  12  to  WJR  would  make  the  new  tv 
outlet  a  Detroit  station. 

The  citizens  committee  told  the  Commission 
that  constant  use  of  the  phrase  "public  con- 
venience and  necessity"  may  have  caused  loss 
of  perspective  "as  to  the  real  nature  of  the 
public  and  the  identity  of  the  real  party  in  in- 
terest." 

The  pleading  said  "this  procedure  has  been 
held  and  will  be  held  to  determine  what  is  the 
best  interest  of  the  real  party  in  interest:  The 
Public,  and  to  protect  that  interest.  Now  that 
party  has  become  enormously  and  unanimously 
aroused  by  a  decision  which  it  deems  not  in 
its  best  interest.  Becoming  aroused,  it  has 
organized  and  become  vocal.  The  Commission 
should  not  deny  itself  of  the  benefit  of  this 
voice  of  the  public. 

"The  City  of  Flint  is  a  large  and  growing 
metropolis.  It  is  jealous  of  its  rights  and  its 
position.  It  no  longer  wants  to  be  a  distant 
suburb  of  Detroit.  .  .  .  Flint  does  not  want  to 
share  its  television  station  with  Detroit  or  any 
other  city.  It  wants  one  of  its  own." 

Trade  Practice  Rules 
Action  Held  Up  at  FTC 

SUBMISSION  of  initial  recommendations  on 
the  Federal  Trade  Commission's  proposed  trade 
practice  rules  for  the  radio  and  television  in- 
dustry will  be  held  up  at  least  two  more  weeks, 
according  to  H.  Paul  Butz,  FTC  attorney  who 
is  drawing  up  a  report  on  the  31  rules  pro- 
posed last  Sept.  10  by  the  FTC. 

Mr.  Butz,  who  presided  at  hearings  last  fall 
and  winter  [B*T,  Dec.  14,  Oct.  12,  1953],  said 
a  shortage  of  stenographic  help  last  week 
prevented  him  from  completing  his  report. 
He  begins  a  two-week  tour  of  active  duty 
today  (Monday)  as  an  Air  Force  reserve 
officer. 

Mr.  Butz'  recommendations  will  go  to  the 


FTC  membership  for  consideration  after  addi- 
tional reports  and  recommendations  by  the 
FTC's  chief  of  trade  practice  conferences  and 
the  director  of  the  agency's  bureau  of  consul- 
tation. 

Main  points  of  controversy  on  the  proposed 
rules,  as  indicated  by  the  two  hearings  and 
subsequent  comment  taken  into  the  record, 

are: 

1.  FTC's  proposal  to  require  that  tv  sets 
be  advertised  and  sold  according  to  the  hori- 
zontal and  vertical  measurements  of  screens, 
instead  of  the  present  diagonal  method. 

2.  An  amendment  to  the  proposed  rules  by 
Allen  B.  DuMont  Labs  which  would  require 
manufacturers  to  specify  whether  a  set  will 
receive  only  vhf  signals  or  any  combination 
of  vhf  and  uhf  short  of  all  channels. 

3.  FTC's  proposal  to  require  that  glass  en- 
velopes for  cathode-ray  tubes — when  the  enve- 
lope is  used  again  because  the  electronic  part 
of  the  tube  wears  out — be  labeled  as  a  "used" 
part. 

4.  FTC  and  other  proposals  regarding  the 
composition  of  radio-tv  cabinets.  (This  subject 
brought  heated  controversy  at  hearings  among 
manufacturers  of  woods,  wood  products,  plas- 
tics and  products  which  simulate  wood  grain.) 

5.  FTC's  proposed  incorporation  of  its  new 
standard  "push  money"  rule  for  certain  indus- 
tries, adopted  in  June  1953.  The  new  rule 
softens  somewhat  the  conditions  under  which, 
a  manufacturer  may  pay  "push  money"  to 
salespersons  in  the  employ  of  the  manufac- 
turer's customer. 

KEATING  REPORT  BAFFLES 
FORMER  FCC  CHMN.  FLY 

He  says  that  neither  he  nor 
Francis  Whitehair  were  ques- 
tioned, when  appearing  be- 
fore Keating  subcommittee, 
about  a  "thinly  veiled  threat" 
of  a  Senate  investigation  un- 
less suit  was  dropped  against 
a  client. 

ATTORNEY  JAMES  L.  FLY,  former  FCC 
Chairman,  said  Wednesday  he  was  "baffled" 
by  a  congressional  report  that  charged  him 
and  Francis  P.  Whitehair,  a  former  Navy 
official,  with  "gross 
impropriety"  in  al- 
legedly making  a 
"thinly  veiled  threat" 
of  a  Senate  investi- 
gation unless  former 
Attorney  General 
Tom  C.  Clark 
dropped  a  suit 
against  their  private 
client. 

Mr.  Fly  told  news- 
men when  ques- 
tioned at  his  Day- 
tona  Beach,  Fla., 
home,  that  neither 
he  nor  Mr.  Whitehair  were  questioned  about 
any  "thinly  veiled  threat"  against  anybody  in 
the  Justice  Dept.  Both  had  appeared  before 
the  Keating  subcommittee  which  released  its 
highly  controversial  report  last  week. 

Mr.  Fly  also  said  he  did  not  recollect  testi- 
mony to  that  effect  and  that  neither  he  nor 
Mr.  Whitehair  had  made  such  a  threat  in  the 
Attorney  General's  office. 

The  former  FCC  Chairman  maintains  law 
offices  in  Washington  and  New  York.  The 
Keating  report  dealt  with  Mr.  Fly's  client,  the 


MR.  FLY 


Page  54    •    July  12,  1954 


Broadcasting    •  Telecasting 


TELEVISION  STATION! 


NBC • ABC • DUMONT 

in  the 

RICH  SABINE  AREA 


BEAUMONT 


"GOLDEN  TRIANGLE" 

of  the  FABULOUS  TEXAS  GULF  COAST 


BEAUMONT,  TEXAS,  Jefferson  County  Seat,  home  of  Spindletop  FU!d,  birthplace 
of  the  modern  oil  industry,  a  shipping  center  with  a  30-foot  deep  water  channel  to 
the  sea,  an  oil  refining  center  responsible  for  more  than  10""  of  the  U.  S.  toiol,  as 
well  as  a  wholesale  and  manufacturing  center. 

PORT  ARTHUR,  TEXAS,  in  Jefferson  County,  also  an  Industrial  Center,  is  the  second 
largest  deep  water  port  in  Texas  with  a  36-foot  deep  water  channel  to  Gulf  of  Mexi- 
co Commodities  shipped  include  petroleum  and  by  products,  grain,  lumber,  and 
sulphur. 

ORANGE,  TEXAS,  Orange  County  Seat,  also  industrial  deep  water  port;  lumber, 
rice,  cattle  country,  on  Gulf  Coast  of  Texas.  Heavy  industrial,  petro  chemical,  steel 
fabrication  and  ship-building.  The  combined  tonnage  of  imports  and  exports  is  ex- 
ceeded only  by  one  other  U.  S.  port  New  York. 


BEAUMONT  — PORT  ARTHUR  —  ORANGE 

78th  in  population  in  the  US 
78th  in  manufacturing  employees 
75th  in  retail  sales 


PORT  ARTHUR 


REPRESENTED    NATIONALLY  BY 


AND 

COMPANY 


OFFICES  IN:  NEW  YORK,  CHICAGO,  LOS  ANGELES 

SAN  FRANCISCO,  ATLANTA,  DALLAS 

JOHN  ROSSITER 
Vice  President  -  Gen.  Manager 

FRANK  BROWNE 
Com.  Manager 


Broadcasting   •  Telecasting 


July  12,  1954    •   Page  55 


P.O.  Clerks  Sponsor 

NATIONAL  Federation  of  Post  Office 
Clerks  was  to  sponsor  a  special  program 
last  Friday,  10:30-45  on  the  DuMont 
Television  Network.  It  will  originate  in 
Washington,  D.  C,  and  feature  a  forum 
discussion  by  a  Democrat  and  a  Repub- 
lican congressman.  They  will  discuss  im- 
pending legislation  which  may  be  intro- 
duced in  Congress  at  the  request  of  Post- 
master General  Arthur  E.  Summerfield. 
The  contract  was  negotiated  through 
Robert  J.  Enders  Adv.,  Washington. 


Roy  E.  Crummer  Co.,  a  municipal  bond  firm. 

The  report  was  presented  to  the  House 
Judiciary  Committee  by  Rep.  Kenneth  B.  Keat- 
ing (R-N.  Y.),  chairman  of  a  special  subcom- 
mittee investigating  the  Justice  Dept.  The  re- 
port said  Mr.  Fly  was  retained  by  Mr.  White- 
hair  in  1945,  soon  after  Mr.  Fly  completed  his 
term  at  the  FCC.  Thereafter,  Mr.  Fly  is  men- 
tioned throughout  the  subcommittee  summary 
of  the  Roy  E.  Crummer  case. 

The  disputed  report  criticized  Supreme  Court 
Justice  Tom  C.  Clark  for  declining  to  testify 
after  he  joined  the  high  court  but  said  it  had 
no  proof  of  wrongdoing  while  he  was  Attorney 
General. 

The  document  drew  fire  from  Rep.  Byron 
G.  Rogers  (D-  Colo.),  a  member  of  the  subcom- 
mittee, who  dissented  hotly  from  the  Republican 
view.  Rep.  Rogers  pointed  out  that  Messrs. 
Whitehair  and  Fly  complained  to  Mr.  Clark 
that  "their  clients  had  been  denied  any  kind 
of  hearing  and  that  the  prosecution  represented 
an  outrageous  miscarriage  of  justice.  Such 
representations  and  requests  for  hearings  are 
part  of  the  day-to-day  business  of  the  Dept.  of 
Justice." 

Rep.  Rogers  bitterly  denounced  the  majority 
report  as  being  "shot  through  with  half-truths, 
innuendoes,  and  examples  of  the  smear  tech- 
nique." 

Sec  rest  Gets  FTC  Post 

THE  SENATE  has  confirmed  the  nomination 
of  Rep.  Robert  T.  Secrest  (D-Ohio)  as  a  mem- 
ber of  the  Federal  Trade  Commission.  Rep. 
Secrest  will  replace  FTC  Comr.  Albert  A.  Car- 
retta,  a  Democrat,  whose  term  on  the  FTC 
expires  Sept.  25. 

Sfev     -  •■' 


ANTI-GAMBLING  BILL 
SET  BACK  IN  SENATE 

THE  SENATE'S  anti-gambling  bill,  which  has 
the  Justice  Dept.'s  blessing,  is  not  the  good  bet 
for  passage  it  appeared  to  be  a  few  weeks  ago. 

A  group  of  Senate  Republicans,  as  repre- 
sented by  Sen.  Robert  C.  Hendrickson  (R- 
N.  J.),  who  acted  on  their  behalf  although  not 
necessarily  supporting  their  position,  in  effect 
spiked  the  measure  last  week,  probably  sound- 
ing its  death-knell  since  Congress  soon  will  be 
adjourning. 

The  measure  (S  3542),  introduced  by  Sen. 
John  W.  Bricker  (R-Ohio)  and  reported  by 
his  Senate  Interstate  &  Foreign  Commerce 
Committee  a  fortnight  ago  [B»T,  July  5],  made 
its  bow  on  the  Senate  "calendar"  Tuesday  but 
its  debut  was  short  and  its  apparent  demise 
swift.  Sen.  Hendrickson  asked  that  the  bill  be 
"passed  over." 

Behind  the  scene,  however,  moves  were  re- 
ported underway  to  save  the  Bricker  bill's 
chances  before  the  end  of  this  month  [see 
Closed  Circuit,  page  5]. 

Reportedly  among  a  number  of  Senators  who 
oppose  the  measure  are  Republicans  John  M. 
Butler  and  James  G.  Beall,  both  of  Maryland, 
and  John  Sherman  Cooper  of  Kentucky. 

The  Bricker  bill  would  ban  broadcasting  and 
other  interstate  transmission  of  "gambling  in- 
formation" on  certain  sports  events  and  would 
require  an  hour's  time  lag  before  details  of  a 
horserace  or  dog  race  are  put  on  the  air  [B»T, 
June  14  et  seq.]. 

■1 


Shreveport  Proposed  Grant 
Hit  by  KRMD,  Southland 

EXCEPTIONS  to  the  FCC  examiner's  initial 
decision  favoring  Shreveport  Television  Co.  for 
ch.  12  in  that  city  [B«T,  June  14]  were  filed 
last  week  by  KRMD  Shreveport  and  Southland 
Television  Co. 

Both  attacked  the  examiner's  ruling  that 
Shreveport  Television  is  to  be  preferred  because 
it  does  not  have  radio  facilities  and  has  pro- 
posed better  programming,  facilities  and  made 
staff  commitments. 

At  stake  is  the  ownership  of  KSLA  (TV), 
now  operating  under  a  temporary  FCC  order  on 
ch.  12.  It  is  owned  equally  by  the  three  appli- 
cants, who  established  the  interim  station  in 
order  to  bring  a  tv  service  to  their  city. 

Vigorious  protest  was  lodged  by  KRMD, 
whose  principals  also  have  interests  in  KLPC- 
AM-TV  Lake  Charles,  La.;  KALB-AM-TV 
Alexandria,  La.;  WSLI  Jackson,  Miss.,  and 
KRRV  Sherman,  Tex.,  against  the  examiner's 
attitude  toward  radio  ownership. 

"The  long  and  meritorious  past  performance 
and  service  of  an  existing  broadcaster  should 
be  given  controlling  weight  KRMD  said. 

The  ownership  interests  of  KRMD  principals 
are  counterbalanced,  KRMD  said,  by  the  owner- 
ship interests  of  Shreveport  Television  principals 
in  the  motion  picture  theatres.  A  grant  to 
Shreveport,  KRMD  said,  would  result  in  a 
greater  degree  of  concentration  of  control  of 
mass  media  in  Shreveport  than  would  result  in 
a  grant  to  KRMD. 

Southland  Television  Co.,  whose  principals 
own  KCIJ  Shreveport  and  WMRY  and  WCKG 
(TV)  New  Orleans,  objected  along  the  same 
lines. 

Shreveport  Television  is  owned  by  Don 
George,  who  owns  six  motion  picture  theatres 
in  the  Shreveport  area;  Ben  Heckham  Jr.  and 
Henry  E.  Linam,  oilmen;  and  Carter  Hender- 
son, real  estate. 

Biloxi  Initial  Decision 
Favors  WVMI  Over  WLOX 

INITIAL  decision  proposing  to  grant  WVMI 
Biloxi,  Miss.,  a  new  tv  station  on  ch.  13  there 
was  issued  last  week  by  FCC  Hearing  Examiner 
Harold  L.  Schilz.  The  decision  proposed  to 
deny  the  competing  application  of  WLOX  there. 

The  decision  concluded  that  preference  must 
be  given  to  WVMI  because  of  superiority  of 
integration  of  ownership  and  management,  more 
widespread  and  varied  experience  in  radio 
broadcasting,  conduct  and  demeanor  of  wit- 
nesses, and  superiority  in  its  proposals  as  to 
local  programming. 

Among  reasons  for  ruling  against  WLOX,  Ex- 
aminer Schilz  concluded,  was  the  admission  by 
J.  S.  Love  Jr.,  president  and  44.6%  stockholder 
of  WLOX,  that  he  operates  a  bar  in  Biloxi's 
Hotel  Buena  Vista,  contrary  to  Mississippi  state 
law. 


is  now  basic 


yp.  —  RADIO 

in  Buffalo 


The  mighty  array  of  CBS  talent  plus  the  longtime 
top-rated  local  WBEN  programs  make  WBEN  more 
than  ever  THE  buy  in  New  York  State's  second  market. 
Call  or  write  any  CHRISTAL  office 
in  New  York,  Chicago,  San  Francisco,  Boston  or  Detroit. 


Page  56    •    July  12,  1954 


Broadcasting    •  Telecasting 


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This  equipment  compliments  the  GPL  line  of  mono- 
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formance. 

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Inly  12,  1954    •    Page  57 


GOVERNMENT 


(or  the 
z'/it     best  in 


"LISTEN- 
APPEAL" 


it's 


SOUTHERN 
CALIFORNIA 


KG  E  R 

5,000  WATTS 


Los  Angeles  *  Long  Beach 

for 

W  inspirational 
programs 


KOME 

5,000  WATTS 


OKLAHOMA 


Tulsa 

for 

your  musical 


moods 


KUOA 

5,000  WATTS 


Siloam  Springs 

t;  for 
.'■rt-  regional 

farm  features 

■•>• 

The  Stations  of  the  American  Home 
Owned  and  Operated  by 


BROWN  SCHOOLS,  inc. 

John  E.  Brovyn,  Sr.,  Pres. 


You  can  get  choice  program  or  spot 
availabilities  in  these  three  great  market 
areas.  Buy  all  three  stations  as  a  package, 
or  any  one  individually.  Call  or  write  today. 

Represented  nationally  by  Gill-Perna  Inc. 


Daytona  Beach,  Tulsa 
Tv  Bids  Granted 

PERMITS  for  new  tv  stations  on  ch.  2  at  Day- 
tona Beach,  Fla.,  and  Tulsa,  Okla.,  were  granted 
by  FCC  Thursday  in  decisions  making  final 
earlier  initial  rulings  to  approve  the  bids  of 
Telrad  Inc.  at  Daytona  Beach  and  Central 
Plains  Enterprises  Inc.  at  Tulsa.  Latter  rep- 
resents a  merger  action. 

At  Tulsa,  Central  Plains  won  the  grant  fol- 
lowing dismissal  of  the  competing  application  of 
Oil  Capital  Television  Corp.  Certain  stock- 
holders in  Oil  Capital  received  option  to  pur- 
chase 15%  interest  in  Central  Plains  and  Oil 
Capital  was  reimbursed  $50,000  for  its  ex- 
penses. 

Central  Plains  is  composed  of  Sen.  Robert 
E.  Kerr  (D-Okla.)  and  D.  A.  McGee,  formerly 
owners  of  KRMG  there,  plus  KVOO's  W.  G. 
Skelly.  KRMG  was  sold  to  KWHW  Altus, 
Okla.,  so  Messrs.  Kerr  and  McGee  could  join 
Mr.  Skelly  in  the  ch.  2  venture. 

At  Daytona  Beach,  where  Telrad  is  under 
common  ownership  with  WMFI,  the  ch.  2  grant 
was  made  possible  by  dismissal  of  a  competitive 
bid  by  WNDB.  W.  Wright  Esch,  chief  owner 
of  Telrad  and  operator  of  WMFI,  hopes  to  have 
WMFI-TV  on  the  air  before  July  1  of  next 
year  [B'T,  June  14]. 

In  other  actions,  FCC  dismissed  with  prej- 
udice the  application  of  Woodward  Broadcast- 
ing Co.,  in  hearing  status  with  the  bid  of  WJLB 
Detroit  for  ch.  50.  WJLB's  application  was 
retained  in  hearing  status.  Woodward,  headed 
by  Detroit  department  and  drug  store  operator 
Max  Osnos,  has  bought  ch.  62  WCIO-TV  De- 
troit for  $100  from  UAW-CIO  Broadcasting 
Corp.  of  Michigan,  subject  to  FCC  approval,' 
and  has  petitioned  FCC  to  allocate  ch.  79  at 
Toledo. 

At  Woodward's  request,  FCC  has  proposed 
to  allocate  ch.  79  to  Toledo.  Woodward  pro- 
poses to  construct  a  new  station  on  ch.  79. 
Earlier  Woodward  wanted  Toledo's  educational 
reservation  changed  from  ch.  30  to  79,  but  since 
has  modified  its  request  [B*T,  July  5]. 

For  failure  to  answer  FCC  letters,  two  ap- 
plications for  ch.  34  at  Los  Angeles  were  dis- 
missed by  the  Commission  last  week.  This 
leaves  in  the  clear  the  bid  of  KFWB  there. 

FCC  Denies  Music  Bcstg. 
Protest  of  Versluis  Grant 

SUPPORTING  the  earlier  initial  ruling  of  an 
examiner,  FCC  last  week  denied  the  precedent 
Sec.  309(c)  economic  protest  of  Music  Broad- 
casting Co.  against  the  grant  of  ch.  35  at 
Muskegon,  Mich.,  to  Versluis  Radio  &  Televi- 
sion Inc.  [B«T,  Oct.  26,  1953].  Music  operates 
WGRD  Grand  Rapids. 

In  the  final  decision,  FCC  affirmed  the  grant 
of  ch.  35  for  Versluis'  WTVM  (TV)  originally 
made  in  December  1952.  This  grant  was  de- 
layed because  of  the  economic  protest  of  the 
Grand  Rapids  radio  station  which  won  a  hear- 
ing on  its  complaint  after  appealing  to  the 
courts. 

WGRD  charged  WTVM  in  effect  would  be 
a  Grand  Rapids  station,  a  conclusion  not  found 
by  the  Commission  to  be  supported  in  the 
hearing  record. 

The  final  grant  specifies  a  directional  an- 
tenna and  engineering  conditions,  to  be  met 
prior  to  the  issuance  of  a  program  test  author- 
ity, to  correct  a  defect  of  the  original  grant  in 
which  the  WTVM  signal  would  not  be  suffi- 
cient in  one  area  of  Muskegon.  The  defect 
was  disclosed  by  WGRD  during  the  hearing. 


The  final  decision  noted  that  "Music  has 
dwelt  at  some  length  in  its  argument  on  the 
fact  that  Versluis  was  unfeignedly  eager  to 
serve  other  areas  as  well  as  Muskegon  and 
that  even  after  deciding  to  apply  for  the  Mus- 
kegon channel  he  took  pains  to  insure  a  high 
grade  of  service  to  Grand  Rapids.  There  was 
no  showing,  however,  that  the  programs  would 
be  predominantly  directed  towards  the  Grand 
Rapids  audience  nor  that  the  bulk  of  adver- 
tising revenue  would  come  from  that  city  .  .  . 
The  doubts  have  been  settled  by  the  more  cal- 
culable factors  of  compliance  with  the  rules 
and  specific  program  proposals.  Such  facts 
show  that  ch.  35  will  be  utilized  for  a  Muskegon 
station." 

FCC  Approves  $270,000 
KGHL  Sale,  3  Others 

AMONG  transfers  approved  last  week  by  the 
FCC  were  KGHL  Billings,  Mont.,  WIFM-AM- 
FM  Elkin,  N.  C,  WHAP  Hopewell,  Va.,  and 
KBUC  Corona,  Calif. 

KGHL  was  sold  by  Northwestern  Industries 
Inc.  to  Midland  Empire  Broadcasting  Co.  for 
$270,000.  Midland  is  composed  of  a  group 
associated  in  the  oil  and  gas  production  busi- 
ness. 

Consideration  for  the  sale  of  WIFM-AM-FM 
to  a  new  corporation,  Tri-County  Broadcasting 
Co.,  was  reported  as  $35,000.  The  purchasing 
group  is  headed  by  Henry  F.  Laffoon,  publisher 
of  the  Elkin  (N.  C.)  Tribune.  His  associates  are 
Secretary-Treasurer  W.  P.  Erwin,  president- 
general  manager  and  50.2%  owner  of  WBRM 
Marion,  N.  C,  and  Vice  President  Ed  M.  An- 
derson, president-majority  stockholder  of 
WBBO-AM-FM  Forest  City,  WPNF  Brevard, 
vice  president-25%  stockholder  of  WBRM, 
owner  of  the  Sky  land  Post,  West  Jefferson;  Al- 
leghany News,  Sparta,  and  Transylvania  Times, 
Brevard,  all  in  North  Carolina. 

WHAP  was  sold  by  Hopewell  Broadcasting 
Co.  for  $38,000  to  Southern  Virginia  Broad- 
casting Corp.,  licensee  of  WSVS-AM-FM 
Crewe,  Va. 

Transfer  of  KBUC  control  to  Henry  Fritzen 
from  Elmer  J.  Bucknum  and  nine  others  also 
received  FCC  approval.  Mr.  Fritzen,  president 
and  70%  owner  of  KALI  Pasadena,  purchases 
70%  interest  in  KBUC  for  $12,117. 

FCC  Okays  WTRI  (TV)  Move 

CHANGE  of  the  main  studio  location  of  ch. 
35  WTRI  (TV)  from  Schenectady  to  Albany 
was  approved  by  FCC  last  week  in  action 
following  up  the  Commission's  earlier  approval 
of  the  station's  request  that  the  uhf  channel 
be  assigned  to  the  Albany-Schenectady-Troy 
area  as  a  whole  rather  than  just  to  Schenectady 
[B«T,  May  17].  Area-wide  service  is  pro- 
posed. The  studio  move  drew  dissent  from 
Comr.  Frieda  B.  Hennock.  Reallocation  of 
the  channel  was  unsuccessfully  protested  by 
ch.  41  WROW-TV  Albany. 

WHWD  Sale  Falls  Through 

WHWD  Hollywood,  Fla.,  has  advised  FCC 
that  sale  of  the  station  by  Circle  Broadcasting 
Corp.  for  $24,500  to  Arnold  Broadcasting  Co., 
approved  by  the  Commission  in  May  [B«T, 
May  31],  has  not  been  consummated  because 
of  default  on  the  part  of  the  buyer.  Ray 
Greene,  part  owner  of  WPNX  Phenix  City, 
Ala.,  is  chief  owner  of  Circle,  which  continues 
as  WHWD  licensee.  Meanwhile,  FCC  has 
approved  change  of  call  letters  of  the  outlet 
to  WGMA,  it  was  reported  last  week. 


Page  58    •    July  12,  1954 


Broadcasting 


Telecasting 


WESTINGHOUSE 

ROADCASTING  CO.,  INC. 

BZ-TV  •  WBZ-WBZA,  Boston 

;W  •  WPTZ  (TV),  Philadelphia 

KDKA,  Pittsburgh 
I  '  WOWO,  Fort  Wayne 
'  KEX,  Portland,  Oregon 

1  National  Representatives: 

I  Free  &  Peters,  Inc. 

!  444  Madison  Avenue 
*    New  York  22,  N.Y. 


WBZ  -TV 

Boston 


"Chases"  the  news 


on 


"NEW  ENGLAND 

TODAY"  and 
"NEWS  AT  NOON" 


JACK  CHASE  opens  WBZ-TV  at  6:50,  five 
mornings  a  week,  with  10  minutes  of  agricul- 
tural information,  market  prices,  weather,  and 
news  of  rural  interest. 

He  comes  back  on  during  NBC's  Dave 
Garroway  show  "TODAY"  at  7:25  ...  7:55  .. . 
8:25  ...  8:55  ..  .  with  five  minutes  of  news, 
traffic  information,  flight  and  ship  data,  school 
information — anything  that's  pertinent  to  the 
area  in  and  near  Boston.  And  he  is  on  again 
with  news  at  noon. 

An  ace  radio  news  director,  Lieutenant  Com- 
mander in  the  Naval  Air  Force,  free-lance 
writer  in  air  media,  public  relations  man  and 
world  traveler,  Jack  Chase  has  plenty  of 
background  to  make  a  news  show  come  alive. 
Put  it  to  work  for  you!  For  details,  rates, 
availabilities — call  Herbert  Masse  at  WBZ-TV, 
or  your  nearest  Free  &  Peters  "colonel." 


WBZ-TV  CHANNEL  *T 

Boston 


SPOTS 
TO 

F'RST  COME, 
FIRST  SERVED 


GOVERNMENT  • 


COURT  STAYS 

WS PA-TV  BUILDING 

WSPA-TV  Spartanburg,  S.  C,  was  temporarily 
barred  from  building  its  ch.  7  station  on  Paris 
Mt.,  outside  of  Greenville,  S.  C,  last  Friday 
when  the  U.  S.  Court  of  Appeals  in  Washington 
issued  a  stay. 

The  stay  followed  arguments  by  WAIM-TV 
Anderson  and  WGVL  (TV)  Greenville,  both 
S.  C.,  asking  for  the  court-imposed  ban.  Both 
stations  have  fought  WSPA-TV's  attempts  to 
move  its  transmitter  location  to  Paris  Mt.  from 
the  outset  [B»T,  Feb.  1  et  seq.]. 

The  court's  ruling,  which  also  consolidated 
all  previous  appeals  into  one  case,  came  the 
day  after  WGVL  had  argued  for  a  stay  and 
two  months  after  WAIM-TV  had  asked  for 
the  same  thing.  Since  the  court  is  now  in 
summer  recess,  it  does  not  appear  that  argu- 
ment on  the  merits  will  be  heard  before  fall, 
with  a  winter  decision  apparently  in  view. 

Both  objectors  are  uhf  stations — WGVL  on 
ch.  23  and  WAIM-TV  on  ch.  40.  They  claim 
that  the  move  of  WSPA-TV  nearer  to  Green- 
ville will  make  it  a  Greenville  station  rather 
than  a  Spartanburg  station.  They  also  charge 
that  the  move  was  necessitated  in  order  for  the 
Spartanburg  station  to  secure  a  CBS-TV  affilia- 
tion. The  FCC  has  denied  petitions  and  protests 
on  the  ground  that  the  change  in  transmitter 
location  does  not  conflict  with  any  of  its  re- 
quirements for  ch.  7  in  Spartanburg. 

Similar  objections  by  the  same  protestants 
were  made  earlier  this  year  when  WSPA-TV 
received  a  special  temporary  authority  to  begin 
operation  from  Paris  Mt.  on  an  interim  basis. 
In  that  case,  the  court  issued  a  stay,  and 
WSPA-TV  surrendered  its  STA.  This  was  fol- 
lowed by  station's  request  for  permanent  modi- 
fication of  CP  to  locate  on  Paris  Mt. 

Religious  Issue  Rises 
In  New  Orleans  Case 

RELIGIOUS  controversy  has  entered  the  New 
Orleans  ch.  4  television  hearing,  a  contest 
among  Loyola  U.'s  WWL,  Times-Picayune 
Pub.  Co.'s  WTPS  and  James  A.  Noe  &  Co.'s 
WNOE,  which  resumes  Tuesday  before  FCC 
Examiner  Elizabeth  C.  Smith. 

WNOE  has  requested  a  subpoena  to  compel 
Father  W.  Patrick  Donnelly,  president  of  the 
Jesuit  university,  to  produce  documentary  and 
other  evidence  relating  to  the  world  wide  or- 
ganization of  the  Society  of  Jesus,  the  U.  S. 
citizenship  of  its  members,  alleged  "control" 
over  Loyola  and  "all  educational  institutions 
and  commercial  and  communications  enterprises 
of  any  kind  whatsoever,  wherever  located  in  the 
U.  S.,  which  are  owned,  operated  controlled  or 
managed  in  any  degree  by  the  Society  of  Jesus." 

WWL  charged  the  attempt  of  WNOE  to  re- 
late this  information  to  the  background  and 
experience  of  Loyola  "is  an  attempt  to  smuggle 
the  legal  issue  in  by  the  back  door  when  it  has 
been  barred  from  the  front  door  by  the  Com- 
mission's express  finding"  that  all  applicants, 
including  WWL,  are  legally  qualified  applicants. 
The  examiner  has  no  jurisdiction  to  permit  such 
inquiry,  WWL  held. 

"Not  only  is  this  an  attempt  to  inquire  into 
religious  beliefs  and  organization,  which  are 
not  in  issue  in  this  proceeding,"  WWL  con- 
tended, "it  is  an  attempt  to  do  so  on  a  scale  so 
enormous  as  to  stagger  the  imagination." 

Comr.  Lee's  Aide  Weds 

MARRIAGE  July  3  of  Elizabeth  L.  Dannelly, 
confidential  assistant  to  FCC  Comr.  Robert  E. 
Lee,  to  A.  K.  Payne  of  Washington,  business- 
man, was  announced  last  week. 


Media  Safety  Advisors 

MEDIA  Advisory  Group  of  President's 
Action  Committee  for  Traffic  Safety, 
named  as  an  outgrowth  of  a  February 
safety  conference,  includes  Harold  E. 
Fellows,  NARTB  president;  Frank  Stan- 
ton, CBS;  Robert  E.  Kintner,  ABC; 
Thomas  F.  O'Neil,  MBS,  and  Sylvester 
L.  Weaver,  NBC.  The  committee  is  pro- 
ducing a  promotion  piece  showing  how 
to  use  radio,  tv  and  other  media  in  con- 
veying traffic  safety  messages  to  public. 


House  Committee  Praises 
Hearing  Coverage  in  N.  W. 

MEMBERS  of  the  House  Un-American  Activi- 
ties Committee  in  discussions  on  the  floor  last 
week  praised  local  radio,  television  and  press 
coverage  of  its  investigations  June  14-20  in 
Seattle  and  Portland.  Chairman  Harold  H. 
Velde  (R-Ul.)  who  headed  a  group  of  six  of 
the  committee  holding  hearings  in  the  Pacific 
Northwest  on  Communist  activities  there, 
praised  local  media. 

Rep.  Donald  L.  Jackson  (R-Calif.),  who  took 
over  as  chairman  of  a  subcommittee  in  the 
Seattle  hearings,  read  into  the  Congressional 
Record  a  number  of  letters  from  organizations 
congratulating  the  committee's  work,  including 
one  from  the  Seattle  AFTRA  local. 

WKLO-TV  Asks  Ch.  13 
For  Its  'Major  Market' 

WKLO-TV  Louisville,  ch.  21  outlet  which  has 
suspended  operation,  petitioned  FCC  last  week 
for  assignment  of  ch.  13  on  the  ground  the  city 
as  a  major  market  deserves  a  third  vhf  channel 
for  program  choice.  WKLO-TV  would  elim- 
inate ch.  13  from  Bowling  Green,  Ky.,  where 
no  bid  is  pending,  and  from  Indianapolis,  where 
four  applicants  go  to  hearing  Wednesday  before 
FCC  (see  Actions  of  FCC,  page  117). 

The  Louisville  station  suggested  that  in  the 
alternative  ch.  13  could  be  retained  at  Indian- 
apolis if  lower  power  or  directional  antennas 
were  authorized.  WKLO-TV  charged  that 
Louisville  is  larger  than  Indianapolis  but  only 
has  two  vhf  channels  allocated,  while  the 
Indiana  city  has  three  vhf  assignments  plus  a 
fourth  "in  effect,"  ch.  4  at  Bloomington,  since 
the  Bloomington  transmitter  has  been  permitted 
to  locate  within  32  miles  of  Indianapolis,  which 
it  also  serves. 

WPRO-TV  Protest  Denied 

FOR  the  second  time,  FCC  last  week  turned 
down  the  counter  protest  of  ch.  12  WPRO-TV 
Providence,  R.  I.,  against  operation  of  ch.  16 
WNET  (TV)  there.  WPRO-TV  complained 
about  the  WNET  commencement  after  the 
ch.  16  station  filed  a  Sec.  309(c)  economic 
protest  against  commencement  of  WPRO-TV 
on  ch.  12.  The  WNET  complaint  was  heard 
before  an  examiner  and  the  record  subsequently 
certified  to  the  Commission  for  a  decision,  now 
pending.  WPRO-TV's  first  counter  protest 
was  denied  in  March  [B»T,  March  22]. 


Broadcasting    •  Telecasting 


It's  as  simple  as  this: 

Highest  Tower  plus  Maximum  Power  equal  Channel  5 
To  a  television  station  already  great  by  any  normal  standards 

add —  Chicago's  Highest  Television  Antenna 
add—  Chicago's  only  station  with  maximum  power  authorized  by  the  FCC 
result—  WNBQ  —  now  delivering  in  the  teeming  heart  of 
America's  second  largest  market  a  better  signal  to  more  than  two  million  television  homes 

WNBQ— the  NBC  station  you  already  know  for  its  quality  in  programming,  audience  acceptance,  mer- 
chandising and  sales  impact  is  now  transmitting  a  more  powerful,  more  efficient  picture  to  an  even  greater 
portion  of  the  rich  heart  of  the  Middle  West.  This  market  represents  almost  15  billion  dollars  in  effective 
buying  power  and  is  now  dominated  by  the  vast  new  WNBQ  tower,  the  highest  TV  antenna  in  the  area. 
It's  obvious  —  your  television  advertising  will  look  better  to  more  people  on 


W^NBQ  channel  5 


IN  CHICAGO 

Represented  by  NBC  Spot  Sales 


Broadcasting   •  Telecasting 


July  12,  1954    •    Page  61 


RADIO-TV  PRAISED  FOR  ASSISTANCE 
IN  REDUCING  JULY  4  TRAFFIC  TOLL 

Both  President  Eisenhower  and  National  Safety  Council  laud 
media  which  helped  to  keep  traffic  fatalities  under  expected  total. 


THE  part  radio  and  television  played  in  keeping 
down  the  July  4th  holiday  traffic  toll  drew 
praise  and  thanks  from  President  Eisenhower 
and  the  National  Safety  Council. 

The  President  Wednesday  expressed  personal 
thanks  to  all  media  for  their  cooperation,  noting 
that  he  had  opened  his  news  conference  of  the 
previous  week  with  a  plea  for  a  safety  drive 
over  the  holiday  weekend. 

The  "great  cooperation"  by  radio-tv  net- 
works and  stations  and  other  public  information 
media  was  hailed  by  the  National  Safety  Coun- 
cil as  a  primary  factor  in  the  substantial  re- 


duction of  Independence  Day  traffic  deaths  from 
pre-holiday  estimates. 

In  an  exclusive  statement  to  B«T  last  Wednes- 
day, the  Council  lauded  networks  and  stations 
alike  for  their  use  of  caution  messages  in  help- 
ing to  cut  down  the  traffic  toll  not  only  from 
that  of  previous  years  but  far  below  that  of 
the  Memorial  Day  weekend.  Council  spokes- 
men also  paid  tribute  to  the  Advertising  Council 
for  its  cooperation,  and  singled  out  President 
Eisenhower's  appeal  for  media  support. 

The  official  toll  of  348  deaths  was  82  fewer 
than  the  430  predicted  by  the  Council  for 


July  4th.  For  the  first  time,  the  July  4  toll 
was  below  that  for  Memorial  Day  in  a  given 
year. 

The  Advertising  Council,  utilizing  two  sep- 
arate spot  announcement  allocations,  called  on 
advertisers  to  air  messages  on  their  network 
programs  on  July  5th  when  motorists  were 
heading  home  from  their  out-of-town  weekend, 
and  urged  pre-holiday  announcements  as  well. 
Radio  and  tv  networks  along  with  stations  were 
in  the  forefront  of  media  which  requested  suit- 


A  PUBLIC  SERVICE  radio  campaign  for  the 
weekend  motorist  has  been  launched  by  . 
General  Motors  Acceptance  Corp.  on 
WJBK  Detroit.  The  Friday  through  Mon- 
day morning  schedule  of  spot  announce- 
ments features  up-to-the-minute  traffic 
condition  reports,  safe  driving  and  car 
care  tips,  and  information  on  places  to  go 
in  and  around  the  Motor  City.  Working 
on  the  series'  details  are  (I  to  r):  Harry 
R.  Lipson,  WJBK-AM-FM-TV  assistant  man- 
aging director;  William  J.  Kennedy, 
GMAC  regional  manager  for  Detroit,  who 
supervises  each  week's  format,  and  Clar- 
ence R.  Watson,  GMAC  regional  dealer 
relations  manager  for  Detroit. 

able  material  from  the  National  Safety  Council. 
Local  outlets  incorporated  many  of  the  spots 
into  their  news  shows.  The  Ad  Council  also  co- 
operated on  a  similar  Memorial  Day  campaign. 
Text  of  the  NSC  statement  to  B*T  follows: 
The  National  Safety  Council  believes  that  the 
4th  of  July  traffic  toll  was  almost  100  below  its 
predicted  430  deaths  because  of  greater  coopera- 
tion by  public  information  media. 

The  Council  believes  cooperation  by  radio  and 
television  networks  and  stations  was  more  wide- 
spread during  this  holiday  period  than  during 
any  other.  This  participation  was  dramatized 
when  President  Eisenhower  made  an  urgent 
appeal  for  help  by  the  media  at  his  press  con- 
ference before  the  weekend  holiday  trek  got 
underway. 

The  Council  believes  that  the  efforts  made  by 
the  government,  public  officials,  volunteer  safety 
workers  and  public  information  personnel  per- 
suaded the  drivers,  themselves,  to  do  a  better 
and  safer  job  of  driving.  It  expresses  the  hope 
that  the  Labor  Day  toll  will  be  similarly  reduced — 
even  far  below  the  348  deaths  of  this  year's  4th 
of  July  toll. 

This  was  the  first  time  the  4th  of  July  toll 
failed  to  exceed  the  Memorial  Day  toll  of  the 
same  year. 

KCBH  (FM)  Goes  on  Air 

KCBH  (FM)  Beverly  Hills,  jointly  owned  and 
operated  by  Arthur  M.  and  Jean  Crawford, 
proprietors  of  Crawford's  Music  Store,  that 
city,  started  a  regular  eight  hour  daily  broad- 
casting schedule  June  30  from  the  site  of  the 
former  KMGM  (FM)  Culver  City  transmitter 
on  Breckenridge  Peak,  in  Santa  Monica  Moun- 
tains. The  station  operates  on  10  kw  power, 
with  50  kw  ERP,  on  98.7  mc.  Bulk  of  the 
equipment  was  purchased  from  KMGM,  includ- 
ing the  old  transmitter  building. 


Once  again,  it's  harvest  time  in  Kansas.  Despite 

earlier  predictions  of  perennial  crepe  hangers, 

huge  combines  again  sweep  across  billowing 

oceans  of  wheat  .  .  .  filling  bins,  elevators,  and 

freight  cars  with  golden  wealth  for  Our  Folks — 

the  farm  families  of  Kansas. 

Long  ago,  advertisers  learned  that  the  surest 
way  to  get  these  wealthy  families*  to  ask  for 
their  product  by  name  is  to  choose  the  station 
that  has  always  been  the  day-in-day-out  listening 


choice  of  Our  Folks  on  the  farm 


*58%  above  V.  S.  average 
Cons.  Mkts.  '53 


WIBW. 

TOPEKA, 
KANSAS 


Ben  Ludy,  Gen.  Mgr.  WIBW-WIBW-TV  and  KCKN 


Page  62    •    July  12,  1954 


Broadcasting    •  Telecasting 


Everyone 
has  something 
he  does  best. . . 


Here's  what  we  do  best.  We  give 
undivided  attention  and  skill  to  the 
responsibilities  of  representing  only 
television  stations  .  .  .  and  with  a 
quality  of  results  possible  only 
through  intense  specialization. 
Foremost  TV  stations  want  the  best. 
That's  why  we  are  privileged  to 
represent  those  you  see  below.  If 
you  share  their  standards,  you  may 
well  want  to  know  more  about  ours. 


Harrington, Righter  and  Parsons,  Inc. 


New  York 
Chicago 
San  Francisco 


the  only  representative  devoted  only  to  television 


WAAM  Baltimore 

W  BEN -TV  Buffalo 

JVFMY-TV  Greensboro 

WDAF-TV  Kansas  City 

WHAS-TV  Louisville 

WTMJ-TV  Milwaukee 

WMTW  Mt.  Washington 


3R0ADCASTING     •  TELECASTING 


July  12,  1954    #    Page  63 


STATIONS 


The  folks  in  Northeast  Florida 
are  "SWITCHING  TO  36"  at  a 
rapid  rate  .  .  .  and  no  wonder! 

From  these  studios  in 
JACKSONVILLE,  FLORIDA  .  .  . 


WJHP-TV 

Channel  36 

presents  174  weekly  quarter- 
hours  of  top  network  shows 

ABC  •  NBC  •  DuMONT 

plus  160  weekly  quarter-hours  of 
local  programs  and  film  presen- 
tations. 

§   §  § 

Last  year,  the  454,700  folks  in 
WJ HP-TV's  9-county  basic  cov- 
erage area  spent  $445,402,000 
for  retail  sales. 

This  year,  these  folks  are  spend- 
ing more  and  more  of  their  view- 
ing hours  watching  CHANNEL 
36  .  .  .  and  more  and  more  of 
their  Effective  Buying  Income 
purchasing  goods  and  services 
advertised  on  CHANNEL  36. 
§   §  § 

Just  another  reason  why  adver- 
tisers, too,  are  "SWITCHING  TO 
36"  to  sell  this  important  South- 
eastern market. 

For  the  complete  story,  call  Jack- 
sonville 98-9751  or  New  York 
MU  7-5047. 

§  §  § 

WJHP-TV 

JACKSONVILLE,  FLORIDA 

276,000  watts 

on  Channel  36 


Tulsa  Broadcasting 
Makes  Key  Changes 

SERIES  of  key  changes  in  the  administrative 
set-up  of  the  Tulsa  Broadcasting  Co.,  oper- 
ators of  KTUL  Oklahoma  City,  KFPW  Fort 
Smith,  Ark.,  and  KTVX-TV  Muskogee,  Okla., 
were  announced  last  week  by  L.  A.  Blust  Jr., 
vice  president  and  general  manager. 

Mr.  Blust  noted  that  the  addition  of  KTVX- 
TV  to  the  company's  operations  has  prompted 
the  increase  in  administrative  personnel  and 
also  has  made  it  necessary  to  expand  the  sales 
organization  of  the  three  stations,  with  a  divi- 
sion of  executive  responsibilities. 

Under   the   personnel   changes,    James  P. 
Walker,  former  general  manager  of  KATV 
(TV)     Pine  Bluff, 
Ark.,     has  been 
.  named  assistant  gen- 

eral manager  of  Tul- 
\  •'  sa  Broadcasting  Co. 

-  '  Before  joining 

\  "  "?    i        Jr         KATV  (TV  )  in  Au- 
.   ,  gust     1  95  3,  Mr. 

.~>r.^~~...  Walker  had  served 

Tulsa  Broadcasting 
■      '  since    1943,  starting 

as  an  account  exec- 
ilk  utive  with  the  KTUL 
i               >-     sa'es  staff  and  serv- 
MR.  WALKER             ing  later  as  general 
manager  of  KFPW. 
Ben  Holmes,  formerly  assistant  manager  of 
KOMA  Oklahoma  City,  has  been  named  na- 
tional sales  manager  for  the  three  TBC  fa- 
cilities.   Mr.  Holmes  had  represented  KOMA 
in  the  national  sales  field  for  more  than  five 
years. 

William  D.  Swanson,  since  August  1953 
general  sales  manager  for  TBC,  has  been  ap- 


MR.  HOLMES  MR.  SWANSON 


pointed  local  and  regional  sales  manager  for 
the  three  stations.  He  joined  the  organization 
in  1948  as  an  account  executive  on  the  KTUL 
sales  staff. 

WCFM  (FMj  Seeks  Am 
Affiliate  in  Washington 

WCFM  (FM)  Washington,  which  numbers 
three  AFL  union  groups  and  several  area  co- 
operatives among  its  stockholders,  is  in  the 
"exploratory  stages"  of  seeking  to  add  an  am 
facility  at  the  Nation's  Capital. 

The  station  is  seeking  $5,000  in  donations 
from  "friends"  of  the  station  to  support  the 


"general  operation"  through  the  summer  and 
into  the  fall,  according  to  W.  M.  Blaisdell,  gen- 
eral manager.  A  letter  circulated  to  listeners, 
dated  June  28  and  signed  by  C.  Edward  Behre, 
president,  suggests  $10  donations. 

An  "emergency  meeting"  of  "all  stockholders 
and  friends  of  WCFM"  has  been  called  for  July 
19  for  discussions  "in  terms  of  support  of  the 
operation  and  future  financing,"  Mr.  Blaisdell 
said. 

The  station  has  amended  its  bylaws  to  au- 
thorize labor  groups  to  buy  stock,  and  Central 
Labor  Union  (AFL),  Washington,  which  claims 
104  AFL  locals  with  155,000  members,  last 
April  became  the  first  union  stockholdertB'T, 
May  3],  Since  then  two  other  AFL  groups 
have  bought  stock:  Amalgamated  Assn.  of 
Street  Electric  Railway  &  Motor  Coach  Em- 
ployes of  America,  Division  689;  and  Interna- 
tional Union  of  Operating  Engineers,  Local  77. 
Several  cooperative  groups  also  are  stock- 
holders. 

The  WCFM  letter  states  that  the  fm  station 
has  added  seven  hours  to  its  broadcast  time 
and  that  "a  score  of  new  accounts"  has  brought 
WCFM  its  highest  gross  income  to  date. 

Creditors  Urge  Sale 
Of  WTAC-AM-TV  Flint 

SALE  of  WTAC-AM-TV  Flint,  Mich.,  to  Radio 
Hawaii  Inc.,  owners  of  KPOA  Honolulu,  is 
being  negotiated,  it  became  known  last  week 
when  a  creditors'  committee  circulated  a  consent 
letter  to  be  signed  by  creditors.  Sale  price 
is  understood  to  be  about  $275,000. 

Radio  Hawaii,  which  bought  KPOA  from 
J.  Elroy  McCaw  and  John  D.  Keating  for 
$400,000  is  a  subsidiary  of  Tele-Trip  Policy 
Co.  of  New  York,  aviation  insurance  spe- 
cialists [B*T,  March  29]. 

The  creditors'  committee  was  formed  last 
May,  following  the  financial  difficulties  of 
WTAC-TV  on  ch.  16.  It  is  headed  by  W.  G. 
Krapohl,  Raytheon,  and  includes  Dee  Cramer 
(heating),  Charles  E.  Pemberton  (landlord),  H. 
L.  Conrad  Jr.,  Christman  Co.,  and  John  Parker, 
Parker  Adv.,  Flint.  They  recommended  that  all 
creditors  consent  to  the  transfer  and  called  at- 
tention to  provisions  for  repayment  of  creditors 
on  a  sliding  scale  following  FCC  approval. 

All  creditors  will  receive  a  note  in  the  full 
amount  of  the  debt,  the  creditors'  committee 
said,  bearing  3Vi%  interest  to  be  paid  as  fol- 
lows: $200  or  less,  within  30  days  of  closing; 
$200-$500,  within  60  days  of  closing;  $500- 
$800,  within  90  days  of  closing;  more  than 
$800,  over  an  18-month  period  in  14  equal 
installments,  the  first  installment  to  be  paid  at  1 
the  end  of  the  fourth  month  after  closing. 

The  committee  also  called  attention  to  a 
$72,000  debt  due  George  W.  Trendle  and  the 
Trendle-Campbell-Meurer  Inc.,  to  be  paid  after 
all  creditors  are  satisfied.  The  same  interests 
own  and  produce  the  Lone  Ranger,  the  Green 
Dragon  and  other  productions.  The  stations  are 
licensed  to  the  Trendle-Campbell  Bcstg,  Corp. 

WTAC,  affiliated  with  ABC,  began  operations 
in  1946,  transmits  on  600  kc  with  1  kw  day, 
500  w  night,  directional.  WTAC-TV  started  in 
October  1953,  but  suspended  operation  last 
April  [B»T,  May  1]. 


Represented  nationally  by 
John  H.  Perry  Associates 


CANNON  CONNECTORS  IN  STOCK 


GATES-LOSANGELES 


7501  Sunset  Blvd. 
Tel.  Hollywood  2-6351 


Page  64    •    July  12,  1954 


Broadcasting    •  Telecasting 


I 

$20,000  CUSTOM  HINCKLEY  36 


THREE  STATE  CATCH 

Mt.  Washington's  more-than-a- 
mile  high  TV  station  covers  most 
of  the  three  states  of  Maine,  New 
Hampshire  and  Vermont.  On  the 
air  in  August. 


Use  America's  only  "3-state  one-station 
TV  network"  and  save  —  in  just  35 
weeks  of  a  10  per  week  20  second  spot 
campaign  —  the  cost  of  a  $20,000  Custom 
Hinckley  "36". 

Average  time  costs  run  54%  less  than  the 
combined  cost  of  the  three  TV  stations 
giving  next  best  coverage. 


EXTRA  COVERAGE 

Covers  virtually  all  the  families 
local  TV  stations  do  and  reaches 
thousands  of  families  they  can- 
not reach.  TV  homes:  219,461  as 
of  April  30  -  RETMA. 


CBS-ABC 


WMTW 


Channel  8 


Represented  nationally  by 
HARRINGTON,  RIGHTER   &   PARSONS,  Inc. 


Broadcasting 


Telecasting 


July  12,  1954    •    Page  65 


STATIONS 


higher  tower 
higher)  power 


New  1019  ft.  tower,  new 
100,000  watts  power,  have 
added  12,000  sq.  miles  to 
our  coverage  area. 


Food  Store  Sales: 
UP  74.3  % 


WFBM-TV 

Indianapolis  •  CBS 


I 
i 
i 
i 
i 
i 
i 
i 
i 


ROCK  ISLAND,  ILL. 

CBS  FOR  THE  QUAD-CITIES 

is  favored  by  location 
in  a  4-city  metropol- 
itan area,  surrounded 
by  10  of  the  most  pro- 
ductive rural  counties 
in  the  nation.  Over 
95%  of  all  families  in 
this  area  now  have  TV 
sets.  (264,800) 

Les  Johnson,  V.P.  and  Gen.  Mgr. 


i 
i 
i 


TEIC0  BUILDING,  ROCK  ISLAND,  ILLINOIS 

■  R«Pr«ented  by  Avery-Knodei,  Inc. 


WCAU-TV  Boosts  Power 
From  New  'Sky  Tower' 

WCAU-TV  Philadelphia  last  Wednesday  began 
operating  from  its  new  1,000-ft.  "Sky  Tower" 
and  increased  its  power  to  the  maximum  316 
kw,  enabling  it  to  almost  double  the  coverage 
area,  Donald  W.  Thornburgh,  president  and 
general  manager,  has  announced. 

The  new  tower,  located  on  a  30-acre  tract 
in  Roxborough,  is  reported  to  be  the  tallest 
structure  ever  built  in  the  Philadelphia  area.  It 
stands  1,261  feet  above  sea  level,  twice  as  high 
as  the  City  Hall  and  500  feet  above  WCAU- 
TV's  previous  antenna,  the  station  said.  The 
strengthened  ch.  10  signal  will  serve  a  four- 
state,  35-county  area,  reaching  sections  of , 
Maryland,  Delaware  and  New  Jersey,  in  addi- 
tion to  Pennsylvania.  This  enlarged  area  is 
expected  to  reach  six  million  people,  two  mil- 
lion more  than  previously  covered. 

After  early  morning  tests  the  past  two  weeks, 
reports  of  signal  clarity  and  brightness  have 
been  received  from  points  as  distant  as  New 
York  City;  Buffalo,  N.  Y.,  and  Richmond,  Va. 
WCAU-TV  uses  a  newly-designed  50  kw  trans- 
mitter. 


STRAUSS  Stores  (auto  accessories,  other 
supplies)  buys  a  year's  participations  on 
WMGM  New  York's  Ted  Brown  program. 
Signing  is  Les  L.  Persky,  president,  Prod- 
ucts Services  Inc.,  Strauss  agency.  Others 
(I  to  r):  Rhoda  (The  Redhead)  and  Ted 
Brown,  stars,  and  Sam  Faust,  WMGM  ac- 
count executive. 

WNBQ  (TV)  Assumes 
Full  100  Kw  Power 

WNBQ  (TV)  Chicago  has  begun  operating 
with  full  power  of  100  kw  on  ch.  5  and  new 
transmitter  antenna  towering  747  feet  from 
street  level  at  the  city's  Kemper-Civic  Opera 
Bldg. 

The  new  tower  is  120  feet  higher  than  the 
station's  original  antenna  and  will  provide 
greater  fringe  area  reception.  It  had  been  op- 
erating with  75  kw  until  July  2. 

WCBS-TV  Starts  Color  Show 

CBS'  WCBS-TV  New  York  is  presenting  a  new 
half-hour  color  tv  series  for  summer  viewing, 
Time  for  Color,  which  started  lune  28  and 
will  continue  through  Aug.  28.  The  film  series, 
which  will  be  shown  on  Monday,  5-5:30  p.m. 
EDT,  will  consist  of  color  subjects,  including 
Gene  Autry  westerns,  a  Hans  Christian  Ander- 
sen fairy  tale  and  a  Hal  Roach  featurette. 


Wine  on  WABD(TV) 

UNDER  a  contract  said  to  be  "one  of  the 
largest"  placed  by  a  winery  on  a  single 
station,  E  &  J  Gallo  Winery  has  signed 
for  1,300  eight-second  station  identifi- 
cation announcements  on  DuMont's 
WABD  (TV)  New  York.  In  announc- 
ing the  contract  last  week,  Lawrence 
L.  Wynn,  station  manager,  said  its  terms 
take  effect  immediately  and  will  continue 
until  May  29,  1955.  The  contract  calls 
for  daily  announcements,  seven  days  a 
week.  Agency  for  Gallo  is  Carlo  Vinto 
Adv.,  New  York. 


WTBO  Cumberland  Sold 
To  German  for  $110,000 

WTBO  Cumberland,  Md.,  was  sold  last  week 
to  Arthur  W.  German  of  New  York  by  Mary- 
land Radio  Corp.,  headed  by  Charles  E.  Smith, 
Howard  Chernoff  and  George  Clinton.  Con- 
sideration was  $110,000.  The  transfer  includes 
a  uhf  television  permit  for  ch.  17. 

Mr.  German  is  a  son  of  William  J.  German, 
head  of  the  firm  distributing  Eastman  Kodak 
films  in  the  United  States.  The  transaction  was 
handled  by  Blackburn-Hamilton  Co.  WTBO 
was  founded  in  1928.  It  operates  on  1450  kc 
with  250  w  power  and  is  an  NBC  affiliate. 

STATION  SHORTS 

KING  Broadcasting  Co.,  Seattle  (KING-AM- 
TV)  combines  radio  and  tv  news  staffs  into  one 
news-gathering  operation.  Charles  Herring  as- 
sumes newly  created  position  as  news  director 
for  the  company,  and  Richard  Ross  is  named 
associate  news  director  of  combined  operation. 

WIRK-TV  West  Palm  Beach,  Fla.,  announces  a 
plan  for  expansion  of  facilities  which  includes 
a  new  studio  camera  and  film  camera  chain. 
Air  conditioning  also  will  be  added  to  all  the 
studios  and  offices. 

WKNX-TV  Saginaw,  Mich.,  'announces  in- 
stallation of  UP  photo  facsimile  service  in 
conjunction  with  its  expansion  program.  Con- 
struction work  on  expanded  studio  and  trans- 
mitter building  is  progressing,  WKNX-TV  re- 
ports, and  power  boost  above  200  kw  ERP 
is  scheduled  for  late  summer. 

Retailers,  manufacturers  and  other  exhibitors 
at  Long  Beach,  Calif.,  "Do-It- Yourself"  Show 
were  given  opportunity  to  compose  and  record 
own  radio  commercials  at  tape  recording  booth 
maintained  by  KFOX  that  city,  during  show. 
Several  new  accounts  were  reported  by  station 
president  Franz  Fetsch,  as  result. 


RELAXING! 


•  ZIV'S  SUNNY  FUNNY  FAMILY 

*  See  pages 
87,  88  &  89 


Page  66 


July  12,  1954 


Broadcasting 


Telecasting 


WCCO  Radio's  emcee  Bob  DeHaven 
stands  6'  2"  and  weighs  240  pounds. 
Yet  DeHaven  is  no  Paul  Bunyan. 

No  comparison? 

Unless  you  compare  'em  like  this  .  .  . 
Bunyan  only  worked  a  12-hour  day. 
DeHaven  works  from  7:15  a.m.  to 
11  p.m.,  doing  23  programs  a  week  all 
told.  (Every  one  is  first  in  its  time 
period!)  Bunyan  could  be  heard 
several  miles  away  when  he  shouted. 
DeHaven  is  heard  at  least  once 
a  week  by  more  than  a  million  differ- 
ent people  in  WCCO's  109-county 
primary  area.  Bunyan  made  quite 
an  impression  on  everyone  he  met. 
DeHaven  makes  impressions  on 
people  he  never  even  met  —  total- 
ling more  than  6,000,000  listener 
impressions  a  week!  (Between 
broadcasts,  he  does  his  best  to  meet 
them  all,  by  making  personal  appear- 
ances throughout  the  Northwest.) 

Adds  up  to  this.  No  one  compares 
with  Bob  DeHaven  when  it  comes  to 
making  a  good  impression  for  your 
product  in  the  Northwest.  He  stands 
in  a  class  by  himself. 


Minneapolis-St.  Paul  WCCO  RADIO 
Represented  by  CBS  Radio  Spot  Sales 


KEDD 

WICHITA  KANSAS 
NBC* ABC 


STATIONS  < 


KEDD 


CHANNEL 


REPRESENTED  BY 


Edward  Petry  &  Co.,  Inc. 


Page  68    •    July  12,  1954 


KWK-TV  BEGINS; 
SIX  OTHERS  READY 

Second  vhf  station  in  St.  Louis 
commences  less  than  three 
months  after  the  final  FCC  go- 
ahead  was  given. 

JUST  one  day  short  of  1 1  weeks  since  receiving 
its  grant  for  ch.  4,  KWK-TV  St.  Louis  began 
broadcasting  the  second  vhf  signal  into  the 
market.  First  telecast,  last  Thursday,  was  at 
7  p.m.  Beginning  this  week,  KWK-TV  plans 
to  be  on  the  air  from  5  p.m.  to  midnight,  and 
by  Sept.  27  will  expand  to  a  full  7  a.m.  to  mid- 
night broadcast  day,  Robert  T.  Convey,  presi- 
dent of  KWK  Inc.,  announced. 

The  grant  was  made  April  21,  after  a  merger 
with  competing  applicants  Missouri  Valley 
Broadcasting  Co.  (KSTP-AM-TV  Minneapolis- 
St.  Paul  and  St.  Louis  businessmen)  and  KXOK 
St.  Louis.  Ownership  of  KWK  is  scheduled 
to  be  revised  so  that  previous  majority  owners 
(Mr.  Convey  and  associates)  own  28%;  KSTP, 
23%;  St.  Louis  Globe-Democrat,  previous 
minority  owner,  23%;  KXOK  owners,  23%, 
and  St.  Louis  residents  of  Missouri  Valley  ap- 
plicant, 3%  [B*T,  April  12].  It  also  was  agreed 
that  KXOK  would  be  purchased  by  Elzey  M. 
Roberts  Jr.  and  C.  L.  Thomas,  president  and 
general  manager  of  the  5  kw,  630  kc  facility. 

The  station  began  telecasting  with  a  CBS- 
TV  affiliation  from  studios  in  the  Globe-Demo- 
crat Bldg.  with  100  kw. 

Six  other  tv  stations,  bringing  the  first  local 
video  outlets  to  five  cities,  are  reported  sched- 
uled to  begin  regular  programming  this  week. 

The  new  stations,  four  vhf,  are: 

WMSL-TV  Decatur,  Ala.  (ch.  23),  July  15. 

WTHI-TV  Terre  Haute,  Ind.  (ch.  10),  July  15. 

KDRO-TV  Sedalia,  Mo.  (ch.  6),  July  15. 

KXJB-TV  Valley  City,  N.  D.  (ch.  4),  July  18. 

WCET  (TV)  Cincinnati  (ch.  48),  educational. 
July  19. 

KGEO-TV  Enid,  Okla.  (ch.  5),  July  15. 

These  will  be  the  first  local  tv  stations  for 
all  cities  except  Cincinnati.  The  start  of  edu- 
cational WCET's  programming  will  give  that 
city  its  fourth  outlet.  An  abbreviated  summer 
schedule,  4-5  p.m.  and  6-8  p.m.,  Monday 
through  Friday,  will  allow  WCET  time  to  test 
and  develop  its  programs  for  the  fall,  Uberto 
T.  Neeley,  general  manager,  said.  This  will  be 
the  seventh  educational  station  to  begin  regular 
programming. 

KGEO-TV  began  test  pattern  transmission 
last  Tuesday,  George  Streets,  general  manager, 
reported. 

WMTW  (TV)  Poland,  Me.  (Mt.  Washington, 
N.  H. ),  has  started  construction  on  the  foun- 
dation of  its  transmitter  building  atop  Mt. 
Washington.  It  will  take  winds  of  more  than 
231  mph,  highest  velocity  ever  recorded,  to  do 
even  slight  damage  to  the  foundation,  the  sta- 
tion reported.  A  one-story  building  will  be 
bolted  to  this  base. 

The  ch.  8  station  will  be  affiliated  with  CBS 
and  ABC  and  expects  to  begin  commercial 
operation  Aug.  15.  Weather  forecasts  will  be 
one  WMTW  feature.  The  U.  S.  Weather  Bu- 
reau has  a  station  about  100  feet  from 
WMTW's  transmitting  site. 

The  Southwestern  Publishing  Co.,  permittee 
of  ch.  2  at  Henderson,  Nev.,  has  appointed 
John  E.  Pearson  Co.  as  representative,  Donald 
W.  Reynolds,  president,  has  announced.  The 
station  is  expected  to  begin  programming  by 
Christmas. 

Two  more  stations  are  expected  to  begin 
regular  programming  by  July  3 1 :  WBOC-TV 
Salisbury,  Md.  (ch.  16),  and  KETC  (TV) 
St.  Louis,  Mo.  (ch.  9),  educational.  (For 
details  see  Telestatus,  page  127.) 


F.  R.  HOUSEHOLDER  (r),  president  of 
WJVA  South  Bend,  Ind.,  and  chairman  of 
the  Indiana  Broadcasters  Assn.  traffic 
safety  committee,  receives  a  state  recog- 
nition award  on  behalf  of  Indiana  radio 
stations  for  promoting  traffic  safety.  Pro- 
fessor Joseph  Lingo,  representing  Gov. 
George  N.  Craig,  makes  the  presentation. 

Draughon  Sells  Two-Thirds 
Of  WSIX-AM-TV  to  Local  Pair 

SALE  of  two-thirds  of  WSIX-AM-TV  Nashville, 
Tenn.,  to  two  local  businessmen  was  announced 
last  week  by  Louis  R.  Draughon,  present 
owner  and  general  manager.  Application  for 
FCC  approval  is  due  to  be  filed  this  week, 
after  auditing  of  station  assets  and  real  estate 
transfers  scheduled  over  the  past  weekend. 

New  owners,  with  one-third  each,  are  W.  H. 
Chriswell,  real  estate  dealer,  and  Robert  Stan- 
ford, lumber  and  business  supplies  merchant. 
Mr.  Draughon  retains  one-third  interest  and 
continues  as  general  manager  of  the  stations. 

WSIX,  with  5  kw  on  980  kc,  is  affiliated 
with  ABC.  WSIX-TV,  on  ch.  8,  is  affiliated 
with  CBS,  ABC  and  DuMont.  The  seven- 
month-old  outlet  has  been  operating  at  a  profit 
since  the  beginning  of  this  year,  it  is  under- 
stood. 

WNCT  (TV)  Switches  Towers 

WNCT  (TV)  Greenville,  N.  C,  has  started 
telecasting  from  its  new  878-ft.  tower  after 
going  off  the  air  for  two  days  to  make  the 
switch  from  the  temporary  325-ft.  structure. 
The  ch.  9  outlet  programs  continuously  from 
6:45  a.m.  to  11:30  p.m.  daily,  with  100  kw 
video  power  and  56  kw  audio.  It  is  expected 
the  new  tower  will  bring  improved  tv  service 
for  viewers  within  a  radius  of  50  miles  from 
Greenville. 


UMP- 
TEEN 


LAUGHS 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


Broadcasting 


Telecasting 


born  leaders 


•  ■  • 


--tops  in  Philadelphia  S 


WCAU-TV  is  now  transmitting  to  the  booming  Philadelphia  area 
from  its  new  maximum-height,  maximum-power  SKY  TOWER— 1000  feet 
tall  with  316,000  watts!  Reaching  out  into  a  35-county,  4-state  area, 
WCAU-TV  is  now  the  only  Philadelphia  station  operating  with  both 
maximum  height  and  maximum  power.  With  the  tenfold  increase  in 
power  doubling  its  coverage  area— WCAU-TV  now  reaches  over  6,360,000 
people— 2,000,000  more  than  before! 

Ten  big  markets  are  available  to  buyers  from  this  one  station: 
Philadelphia,  Chester,  Allentown,  Bethlehem,  Levittown,  Reading,  Camden, 
Trenton,  Atlantic  City  and  Wilmington— an  unparalleled  opportunity 
for  advertisers. 

Even  before  construction  of  the  SKY  TOWER,  WCAU-TV  enjoyed  an 
unchallenged  position  in  Philadelphia.  Now— WCAU-TV  reaches  45% 
more  people  than  before— twice  as  many  square  miles— 10  major  markets! 

Look  at  the  breakdown: 

Coverage   35  counties 

Population  covered   6,360,178 

Total  families  covered   2,292,300 

Total  retail  sales  $8,935,730,000 

Total  effective  buying  income    .  $13,418,528,000 

_  WCAU-TV 

TRENTON 

L£l/trrok/A/  blanketing  America's  greatest 

industrial  expansion  area 

•CAMOZN 

Mew  uefisey 


THE  PHILADELPHIA  BULLETIN  STATION       •       CBS  AFFILIATE       •       REPRESENTED  BY  CBS  TELEVISION  SPOT  SALES 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  69 


STATIONS  i 


WBRC-TV 

WPAG-TV 

KTSM-TV 

WCOV-TV 

WKZO-TV 

WVEC-TV 

WDAK-TV 

WJIM-TV 

WSVA-TV 

KVEC-TV 

WKNX-TV 

WKNA-TV 

KCCC-TV 

WOOD-TV 

WTAP-TV 

KRDO-TV 

WTAC-TV 

WBAY-TV 

KCSJ-TV 

WCOC-TV 

WMTV-TV 

WKNB-TV 

KCJB-TV 

WJMC-TV 

WATR-TV 

KOLN-TV 

CKCR-TV 

CMQ 

KHOL-TV 

WMBR-TV 

WKNY-TV 

WJ  HP-TV 

WLOK-TV 

WINK-TV 

WHIZ-TV 

WMAZ-TV 

KCEB-TV 

WEEK-TV 

WHP-TV 

WG  EM-TV 

WARD-TV 

WDAN-TV 

Staiiv 

I 

Partial 
our  TV 


LESS 

arc. 

List  of 
Towers 


Write,  wire 


or  phone 


WLBR-TV 

WREX-TV 

WEEU-TV 

WRAY-TV 

WHUM-TV 

WOC-TV 

WERC-TV 

KOAM-TV 

WCOS-TV 

WKLO-TV 

WNOK-TV 

WLAM-TV 

WMRC-TV 

WWOR-TV 

WHBQ-TV 

KTSM-TV 

KHOL-TV 

WMBR-TV 

WBRC-TV 

WPAG-TV 

KTSM-TV 

WCOV-TV 

WKZO-TV 

WVEC-TV 

WDAK-TV 

WJIM-TV 

WSVA-TV 

KVEC-TV 

WKNX-TV 

WKNA-TV 

KCCC-TV 

,  WOOD-TV 

WTAP-TV 

KRDO-TV 

WTAC-TV 

WBAY-TV 

KCSJ-TV 

WCOC-TV 

WMTV-TV 

WKNB-TV 

KCJB-TV 

WJMC-TV 

WATR-TV 

KOLN-TV 

CKCR-TV 

Greene  to  Head  KTVU  (TV); 
LaRue  Quits,  Sells  Interest 

DAVID  M.  GREENE,  operations  manager  of 
ch.  36  KTVU  (TV)  Stockton,  Calif.,  has  been 
appointed  manager  of  the  station  following 
resignation  of  Knox  LaRue,  it  was  announced 
last  week  by  Warren  Brown  Jr.,  president. 

Mr.  LaRue  has  sold  his  20%  interest  in 
the  station  to  Browen  Industries,  which  also 
has  acquired  the  5  %  holding  of  L.  E.  Chenault, 
manager  and  part  owner  of  KYNO  Fresno,  it 
was  disclosed.  Browen  Industries  becomes 
sole  owner  of  the  tv  outlet.  The  parties  re- 
fused to  disclose  the  price  until  an  interim 
ownership  report  is  filed  with  FCC. 

Mr.  LaRue  will  devote  his  time  to  managing 
the  three  California  radio  stations  in  which 
he  holds  substantial  minority  interests.  These 
are  KSTN  Stockton,  KONG  Visalia  and  KMOR 
Oroville.  Browen  Industries  publishes  several 
newspapers  in  California,  including  the  Rich- 
mond Independent,  Fontana  Herald  News  and 
LaMesa  Scout. 

Dodson  Named  to  Head 
WKY  Radio  Operations 

EUGENE  B.  DODSON,  administrative  assis- 
tant at  WKY-AM-TV  Oklahoma  City  since 
1951    and   former   newspaperman,  has  been 
named    to  succeed 
,t  Robert  E.  Chapman, 

who  died  May  26, 
•  >n  -.liuxioi    ;"    •  .■<.!>*• 
■H     operations,    it  was 
¥    ■         .      .  announced  last  week 

hy  P.  A  (Buddy) 
Sugg,  stations  man- 

%    "  ~  ager- 

Mr.  Dodson  joined 
jffla  s&Mfcy* gaa^^.,     the  ch.  4  outlet  in 
^O^HL^P^    1|hHB     1949  as  promotion 
H^Hn^    A,  fl^H     manager  and  previ- 
HHHHh,  i&al^H     ously  was  news  edi- 
MR.  DODSON  tor  of  the  Norman 

(Okla.)  Transcript 
from  1947-49  and  a  reporter  on  Oklahoma 
City's  Daily  Oklahoman  from  1934-42.  He 
was  a  reporter  and  desk  editor  with  the  AP 
in  Washington  from  1945-47. 

WLIB  Expands  Negro  Shows 

WLIB  New  York  has  increased  its  Negro  pro- 
gram block  to  68V4  hours  per  week,  Harry 
Novik,  general  manager  of  the  station,  an- 
nounced. Mr.  Novik  said  the  new  schedule 
will  give  WLIB  "the  largest  single  Negro  pro- 
gram schedule  of  any  station  in  New  York 
City  and  more  than  one-third  as  much  addi- 
tional time  devoted  to  Negro  programming 
as  that  of  the  next  nearest  station  in  this 
specialized  field." 

REPRESENTATIVE  APPOINTMENTS 

WNOW-TV  York,  Pa.,  appoints  Forjoe  Tv  as 
national  representative. 

WELI  New  Haven,  Conn.,  appoints  R.  C. 
Foster,  Boston,  as  New  England  representative. 

CKXL  Calgary,  Alta.,  appoints  Forjoe  &  Co., 
N.  Y.,  as  exclusive  representative. 

WAAB  Worcester,  Mass.,  appoints  Forjoe  & 
Co.,  N.  Y.,  as  national  representative. 


Page  70 


July  12,  1954 


STATION  PEOPLE 

Dick  J.  Kasten.  general  manager,  KSTM-TV 
St.  Louis,  and  president  and  general  manager, 
KSTL  same  city,  elected  to  board  of  directors, 
Broadcast  House  Inc.,  KSTM-TV  licensee. 

Joseph  Michael  Baisch,  assistant  general  man- 
ager, Milwaukee  Area  Telecasting  Corp.,  ap- 
pointed general  manager,  WREX-TV  Rockford, 
111.  Mr.  Baisch  remains  a  director  and  treas- 
urer of  the  Milwaukee  Corp. 

Glenn  Kyker,  Kenyon  &  Eckhardt,  Detroit,  ap- 
pointed sales  promotion  manager,  WWJ-AM- 
TV  same  city. 

Wayne  Muller,  Hollywood  account  executive, 
KBIG  Avalon,  promoted  to  national  sales  man- 
ager. 

John  S.  McSheehy,  local  sales  representative, 
WWOR-TV  Worcester,  Mass.,  named  promo- 
tion manager. 

Benjamin  Turnbull,  sales  staff,  WDOS  Oneonta, 
N.  Y.,  promoted  to  sales  manager. 

Jean  L.  Mowbray,  formerly  with  Kaufman- 
Strouse  Adv.,  Baltimore,  appointed  to  newly- 
created  position,  promotion  manager,  WFBR 
same  city. 

Wilburn  Smith,  program  director,  WFVA 
Fredericksburg,  Va.,  named  general  manager, 
WPRT  Prestonsburg,  Ky. 

Roderick  F.  MacDonald,  production  manager, 
WMTV  (TV)  Madison,  Wis.,  to  production 
staff,  WLWD  (TV)  Dayton,  Ohio. 

Donald  A.  Seeks,  engineer,  KLAS-TV  Las 
Vegas,  resigns  to  become  technical  director, 
KERO-TV  Bakersfield,  Calif. 

Frank  Struzzieri,  film  director,  WKNB-TV 
New  Britain,  Conn.,  to  WJNO-TV  Palm  Beach, 
Fla.,  in  same  capacity.  Dan  F.  Durniak,  pro- 
duction manager,  WTOV-TV  Norfolk,  Va.,  to 
WJNO-TV  as  assistant  production  director. 

Larry  Kirk  named  farm  director,  KFKA  Gree- 
ley, Colo.,  and  host  of  5:30-7  a.m.  Mon.-Sat. 
show. 

Robert  M,  Fairbanks,  promotion  manager, 
KCBS  San  Francisco,  named  sales  promotion 
assistant,  KNX  Los  Angeles  and  CPRN,  ef- 
fective today  (July  12). 

Richard  Gerkin,  John  Blair  &  Co.,  station  rep- 
resentatives, named  an  account  executive, 
WNEW  New  York  sales  department. 

John  Barrett  and  Orv  Kock,  KLMS  Lincoln, 
Neb.,  promoted  to  production  director  and 
chief  announcer,  respectively. 

Sam  Cohen,  staff  news  writer,  KFAB  Omaha, 
and  Hugh  McCoy,  newscaster,  same  station, 


FUN-KISSED! 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 

Broadcasting    •  Telecasting 


and 


The  GREAT  HOOSIER  HEARTLAND 


INDIANA 


SET  COUNT  -  545,535 

(RTMA  — May  1,  1954) 
• 

Grade  A  Coverage 
Indianapolis  •  Terre  Haute 


Grade  B  Pop.  •  1,922,150 


(SRDS  —  Consumer  Markets) 


©0 

television 


For  BLOOMINGTON  •  INDIANAPOLIS  •  TERRE  HAUTE 
and  all  the  Hoosier  Heartland 


WTTV  Channel  d£  Owned  and  Operated  by  Sarkes  Tarzian  in  Bloomington,  Indiana 


Represented  Nationally  by  ROBERT  MEEKER  ASSOCIATES,  Inc. 
New  York     •     Chicago     •     Los  Angeles     •     San  Francisco 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  71 


STATIONS 


ccounts  to  prove  you  get  more  results  at 


less  cost  with   KDUB-TV  in  Texas'  fastest 


growing    met.    area    —  LUBBOCK. 


CBS  &  DUMONT  TELEVISION 


KDUB-TV 

LUBBOCK,  TEXAS 


1 


W.  D.  "Dub"  Rogers,  Pres.  &  Gen.  Mgr. 
George  Collie,  National  Sales  Mgr. 

Page  72    •    July  12,  1954 


WKNB  New  Britain-WKNB-TV  West  Hart- 
ford President  Julian  Gross  (I)  presents  key 
to  Connecticut  Gov.  John  Lodge  (c),  who 
dedicated  the  new  WKNB  Television- 
Radio  Center  June  23.  At  right  is  Peter  B. 
Kenney,  general  manager  of  the  840  kc- 
ch.  30  outlets.  More  than  10,000  people 
toured  the  new  center  in  four  days. 

promoted  to  day  and  night  news  editor,  re- 
spectively. 

George  E.  Probst,  director  of  radio  and  tv,  U. 
of  Chicago,  effective  July  30,  appointed  director 
of  programs-assistant  general  manager,  educa- 
tional WGBH  (FM)  Boston  and  WGBH-TV 
Boston,  which  is  expected  to  begin  broadcast- 
ing this  fall. 

Robert  Mancuso  to  staff  of  WBEL  Beloit,  Wis., 
as  sales  representative. 

David  Piatt,  formerly  manager,  WKLM  Black- 
stone,  Va.,  to  sales  staff,  WGSM  Huntington, 
N.  Y. 

Ann  Williams,  continuity  and  women's  editor, 
WPTR  Albany,  N.  Y.,  to  WTRI  (TV)  Schenec- 
tady, N.  Y.,  in  same  capacity. 

Bill  Eubanks,  KVOR  Colorado  Springs,  Colo., 
to  announcing  staff,  WRNY  Rochester,  N.  Y.; 
Jo  Anne  Calkins  to  WRNY  staff. 

William  S.  Daniels,  KBIG  Avalon,  Calif.,  re- 
joins KFWB  Hollywood  announcing  staff  suc- 
ceeding Jim  Smallwood,  who  will  enter  the  in- 
surance field. 

Dick  Tufeld,  reporter-announcer,  ABC  Western 
Div.,  Hollywood,  to  KNXT  (TV)  same  city, 
in  similar  capacity. 

Mark  A.  Thoreson  Jr.,"  Ruthrauff  &  Ryan  Inc., 
N.  Y.,  to  copywriting  staff,  KGMB-TV  Hono- 
lulu. 

Mel  Mixon,  disc  m.c,  WJIV  Savannah,  Ga., 
to  KWEM  Memphis,  Tenn. 

Tom  Harvey  and  Ensor  Stoddard  named  sum- 
mer relief  announcers,  WIP  Philadelphia; 
Vivian  Cooper  returns  after  absence  to  program 
dept.;  Ernie  Merker,  formerly  program  director, 
educational  WPWT-FM  Philadelphia,  to  WIP 
engineering  staff,  summer  months. 

June  Healey,  news  dept.,  KNXT  (TV)  Holly- 
wood, named  secretary  to  General  Manager 
James  T.  Aubrey,  replacing  Flora  Cotrone,  re- 
signed to  join  U.  S.  State  Dept. 

Frank  P.  Fogarty,  general  manager,  WOW- 
AM-TV  Omaha,  Neb.,  named  president,  Omaha 
Chamber  of  Commerce;  Lyle  DeMoss,  assistant 
general  manager,  named  president,  Omaha  Ad- 
vertising Club;  Bill  Wiseman,  sales  manager, 


named  vice  president,  Omaha  Sales  Managers 
Assn. 

LaVell  Walrman,  sales  manager,  WAVE  Louis- 
ville, elected  president,  sales  executive  council, 
Louisville  Chamber  of  Commerce,  succeeding 
Douglas  Cornette,  assistant  to  general  manager, 
Courier  Journal,  Times  and  WHAS  same  city. 

A.  Boyd  Siegel,  chairman  of  board  and  manag- 
ing director,  WJPA  Washington,  Pa.,  installed 
as  president,  Rotary  Club,  same  city. 

W.  C.  Swartley,  general  manager,  WBZ-TV 
Boston,  installed  as  vice  president,  Rotary  Club, 
same  city. 

Sam  Zurich,  production  director,  WBTV  (TV) 
Charlotte,  elected  first  vice  president,  Exchange 
Club  of  Charlotte. 

Thomas  C.  McCray,  general  manager,  KNBH 
(TV)  Hollywood,  as  chairman,  Radio-Televi- 
sion -  Recording  -  Advertising  Charities  Inc., 
awarded  certificate  of  appreciation  by  Welfare 
Planning  Council,  Los  Angeles  region. 

Alan  Rock,  news  editor  and  director  of  public 
affairs,  WFEA  Manchester,  N.  H.,  selected  to 
serve  on  New  Hampshire  Traffic  Safety  Advi- 
sory Council. 

Walt  Novell,  program  director,  KBIF  Fresno, 
re-elected  to  Fresno  County  Democratic  central 
committee. 

Conway  Robinson,  farm  program  director, 
WBAL  Baltimore,  named  publicity  chairman, 
Maryland  beef  promotion  campaign. 

Paul  Hume,  music  editor,  Washington  Post- 
Times  Herald,  selected  as  commentator  for 
Guest  Conductor  program  over  WOL  there, 
according  to  announcement  from  American 
Trucking  Assns.  Inc. 

Ray  Perkins,  KIMN  Denver,  winner  of  Perry 
Como  Dream  Show  disc  m.c.  competition. 

George  Moskovics,  director  of  tv  development, 
KNXT  (TV)  Hollywood,  spoke  before  River- 
side Kiwanis  Club  on  use  of  tv  to  increase  retail 
sales. 

Jack  Zaiman,  commentator,  WDRC-AM-FM 
Hartford,  Conn.,  selected  as  most  outstanding 
graduate.  Weaver  High  School,  same  city. 

Milton  L.  Greenebaum,  president,  Saginaw 
Broadcasting  Co.,  Flint,  Mich.  (WSAM-AM- 
FM),  and  Attilia  Severno  were  married  July  1. 

Bill  Estes,  salesman,  WSB-TV  Atlanta,  Ga., 
father  of  boy,  June  28. 

Lathrop  Mack,  KFBB  Great  Falls,  Mont., 
father  of  girl,  Roberta,  June  26. 

Walter  L.  Tenell,  50,  secretary,  Door  County 
Broadcasting  Co.,  Sturgeon  Bay,  Wis.,  licensee, 
WDOR  there,  died  July  5. 


FRESH 


ASA 
WINK! 


•  2IVS  SUNNY  FUNNY  FAMILY 

•  See  pages 
87,  88  &  89 


Broadcasting    •  Telecasting 


OIL:  INDUSTRY  OF  OPPORTUNITY 


BROOKLYN,  N.  Y.:  Saying  good-bye  to  his  wife  and  5  year-old  son,  World  War  II  veteran  "Woodie"  Powers 
starts  his  day  of  work  at  an  oil  refinery.  "Woodie"  Powers'  father  and  grandfather  worked  in  refineries  before 
him  and  "Woodie"  can  tell  you  about  the  job  opportunities  opened  up  by  new  refineries.  Modern,  efficient 
plants  also  mean  more  and  better  oil  products  for  the  public. 

Oil  Puts  More  Men 
To  Work  In  '54 


CALIFORNIA:  Roderick  McPherson, 
operator  of  a  new  service  station  in 
Walnut  Creek,  looks  over  his  newly 
completed  home  with  his  wife.  He  says : 
"Thanks  to  the  opportunities  oil  offered 
me,  our  dream  of  owning  our  own  home 
has  come  true." 


In  1954,  U.  S.  oil  companies 

will  boost  America's  economy  by  invest- 
ing more  than  4  billion  additional  dollars. 

This  large  sum,  which  will  create  many 
new  jobs  this  year,  will  be  invested  in 
every  branch  of  the  industry  and  in  every 
state  of  the  union. 

As  one  of  the  nation's  leading 
newspapers  recently  commented:  "Much 
of  the  money,  of  course,  is  to  be  spent 
gambling  — gambling,  that  is,  on  the  pos- 
sibility that  oil  is  actually  to  be  found 
under  a  certain  piece  of  ground,  gambling 


that  oil  demand  in  a  certain  region  will 
justify  new  and  expensive  refining  and 
pipeline  installations  and  the  like.  Such 
'gambling,'  or  risk-taking  ...  is  of  course 
implicit  in  the  free-enterprise  system,  the 
risks  being  compensated  for  by  the  re- 
wards to  those  who  are  successful. 

"That  free  enterprise  works  is  nowhere 
better  illustrated  than  by  the  example  of 
the  oil  industry  and  of  the  magnificent 
success  it  has  had  in  meeting  our  vast  and 
growing  needs  for  essential  petroleum 
products." 


American  Petroleum  Institute,  50  West  50th  Street,  New  York  20,  N.  Y. 


OHIO:  Gordon  Meffley. transport  driver 
for  an  operator  of  a  new  bulk  storage 
depot  in  Lima,  Ohio,  banks  part  of  his 
pay.  Meffley  says,  "You  can  make  plans 
for  the  future  when  you  work  in  an  in- 
dustry as  stable  as  the  oil  business." 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  73 


I 

I 


higher  tower 
higher)  power 


New  1019  ft.  tower,  new 
100,000  watts  power,  have 
added  12,000  sq.  miles  to 
our  coverage  area. 


NETWORKS 


Farm  Households: 
UP  147.3 


WFBM-TV 

Indianapolis  •  CBS 


TV  CLIENTS  NEED 
TO  ADD  RADIO— NBC 

Use  of  200  NBC  Radio-affiliat- 
ed stations  will  add  17.1  mil- 
lion non-tv  homes  in  undupli- 
cated  circulation  to  a  full  net- 
work tv  advertiser's  audience, 
NBC  promotion  booklet  says. 

NETWORK  RADIO— specifically  NBC  Radio 
— duplicates  tv  "least"  and  complements  tv 
"best." 

This  claim  was  advanced  in  a  new  promo- 
tional booklet  prepared  by  NBC  and  distrib- 
uted last  week.  Titled  "Memo  to:  A  Tele- 
vision Advertiser;  From:  The  NBC  Radio  Net- 
work," the  booklet  contends  that  the  adver- 
tiser using  only  network  tv  must  complement 
this  advertising  for  full  national  coverage.  It 
points  out  that  even  the  television  advertiser 
with  a  full  tv  network,  whose  show  is  watched 
by  every  home  with  television,  still  misses 
17,100,000  non-tv  homes — or  37%  of  the  total 
47,560,000  homes  in  the  country. 

The  booklet  presents  a  chart  to  show  that 
even  with  a  full  tv  network,  NBC  Radio  adds 
the  most  unduplicated  circulation  to  television 
with  17,100,000  homes,  as  compared  with 
2,155,000  for  Life  magazine  and  3,574,000  for 
This  Week. 

The  basic  tv  network,  according  to  the  book- 
let, covers  49%  of  the  U.  S.  homes  having  tv 
sets  although  63%  of  the  homes  have  sets. 
Should  an  advertiser  decide  to  cover  all  29,- 
495,000  tv  homes,  it  is  pointed  out,  coverage 


RICHARD  MALTBY  and  his  Jazz  Classics  Orchestra 

"Richard  Maltby  and  his  Jazz  Classics  Orchestra  are  truly  superb  and  are  doing 
a  great  job  for  us.  SESAC  again  tops  everything  with  this." 

Frank  J.  Prendergast,  WTMV,  E.  St.  Louis,  Mo. 

"Maltby  has  the  clean,  fresh  modern  touch.  Ballads  and  Jazz  equally  well  arranged 
for  all  ears."  Larry  Kenfield  and  Ross  Miller,  WTIC,  Hartford,  Conn. 

"Cheers  for  Richard  Maltby  and  his  Jazz  Classics  Orchestra.  Wow!  What  a  band! 
SESAC  can  well  be  proud  of  this  group.  Our  listeners  constantly  ask  for  more  and 
more."  Boyd  Phelps,  WRRR,  Rockford,  III. 

The  SESAC  Transcribed  Library  is  lowest  in  cost 
for  a  complete  Program  Service. 

SESAC  INC.   475  Fifth  Avenue,  New  York  17,  N.  Y. 


Toscanini  Declines 

A  CABLE  from  Arturo  Toscanini  was 
made  public  last  week  in  which  he  de- 
clined the  invitation  of  the  former  NBC 
Symphony  to  conduct  its  concerts  next 
season.  Mr.  Toscanini  said  that  "my  age 
and  my  present  feeling  do  not  allow  me 
to  make  plans  for  the  future."  Following 
liquidation  of  the  orchestra  by  NBC  last 
April,  members  of  the  group  reorganized 
it  and  last  week  disclosed  plans  to  pre- 
pare papers  for  its  incorporation  to 
accept  concert,  radio  and  television  ap- 
pearances. 


would  go  up  21%  and  the  cost  50%.  The 
booklet  cautions  that  "full  tv  station  clearance  is 
virtually  impossible." 

Pointing  out  that  the  200  NBC-affiliated  radio 
stations  cover  98%  of  total  U.  S.  homes,  num- 
bering A6V2  million  homes,  the  booklet  states 
that  this  includes  non-tv  America,  comprising 
17,100,000  homes.  This  unduplicated  circula- 
tion, it  is  noted,  is  eight  times  that  of  Life  and 
more  than  four  times  that  of  This  Week.  One 
out  of  four  homes  in  the  165  top  markets  alone, 
the  booklet  stresses,  are  radio-only  homes,  cov- 
ering some  6,426,000  families. 

"No  wasted  dollars  when  you  go  for  maxi- 
mum audience  extension,"  the  booklet  states. 
"In  47  radio-tv  programs  studied  by  A.  C. 
Nielsen,  the  highest  delivered  audience  duplica- 
tion for  any  combination  was  4.3%.  The  aver- 
age duplication  for  all  47 — only  1.9%." 

The  booklet  concludes  by  offering,  at  no  cost 
to  the  television  advertiser,  a  complete  Nielsen 
analysis  of  the  firm's  television  advertising, 
combined  with  a  recommended  complementary 
schedule  over  NBC  Radio. 

The  booklet  was  prepared  by  the  NBC  Radio 
network  sales  development  group  under  the 
supervision  of  Howard  Gardner,  director. 

Three  Colorado  Tvs 
Form  Gold  Nugget  Net 

THREE  Colorado  tv  stations  have  banded  to- 
gether via  microwave  link  to  form  the  latest 
regional  network,  the  Gold  Nugget  Tv  Net, 
according  to  a  joint  announcament  by  Don 
Searle,  executive  vice  president  and  general 
manager,  KOA-TV  Denver;  Douglas  D.  Kahle, 
president  and  general  manager,  KCSJ-TV 
Pueblo,  and  Joe  Rohrer,  president  and  general 
manager,  KRDO-TV  Colorado  Springs. 

The  inaugural  telecast,  saluting  the  pro- 
posed Air  Force  Academy  to  be  located  in 
Colorado  Springs,  was  held  July  1  from  the 
KOA-TV  studios.  The  network  serves  a  mar- 
ket of  27  counties,  representing  more  than 
80%  of  the  state's  population  and  buying 
power,  the  announcement  said. 

Business  address  is  1625  California  St.,  Den- 
ver. William  F.  MacCrystall  has  been  named 
general  sales  manager.  Edward  Petry  &  Co. 
and  Avery-Knodel  Inc.,  who  represent  the 
member  stations,  also  will  represent  the  net- 
work. , 

WSPA-TV  Signs  With  CBS-TV 

SIGNING  of  WSPA-TV  Spartanburg,  S.  C,  as 
a  primary  interconnected  affiliate  of  CBS-TV,  . 
effective  Sept.  26,  was  announced  last  week  by 
Herbert  V.  Akerberg,  the  network's  vice  presi- 
dent in  charge  of  station  relations.  WSPA-TV, 
on  ch.  7,  is  owned  by  the  Spartan  Broadcasting 
Co.  Walter  Brown  is  general  manager. 


Page  74 


July  12,  1954 


Broadcasting 


Telecasting 


6.000 


ATTEND 


WMBD 


2ND  ANNUAL  JmUvoI o$  JIdwzaa 

Radio  isn't  dead  in  Peoria  .  .  . 

WMBD's  2nd  Annual  Festival  of  Flowers,  presented  in  cooperation  with 
the  Peoria  Park  District  and  promoted  EXCLUSIVELY  on  WMBD  Radio, 
was  an  even  greater  success  than  the  one  preceding  it.  3,000 
people  watched  the  presentation  of  regular  WMBD  live-talent 
shows  in  the  park  during  the  day,  and  6,000  people  attended 
the  big  hour-long  stage  show  and  broadcast  in  the  evening. 
IDEA  PROGRAMMING?    Yes  .  .  .  and  that's  just  one  of  the 
many  reasons  WMBD  maintains  its  CLEARLY  DOMINANT 
position  in  the  Peoriarea.    For  more  reasons,  see  Free  & 
Peters. 

TO  SELL  THE  HEART  OF  ILLINOIS- 
BUY  WMBD 


See 

Free  &  Peters 


FIRST  in  the 

Heart  of  Illinois 


PEORIA 

CBS  Radio  Network 
5000  Watts 


July  12.'  1954-   •    Page  75 


MANUFACTURING 


Newest  Southeast 
Kansas-Northeast 
Oklahoma  survey 
covering  11  county 
Coffeyville  trade 
area  (256,000 
people)  reports: 

KGGF  HAS  BIG- 
GEST AUDIENCE 
IN  45  OUT  OF  52 
MONDAY  THRU 
FRIDAY  Vi  HOUR 
STRIPS!  (6:00  A.M. 
to  6:30  P.M.) 

KGGF  with  10  KW 
on  690  KC  delivers 
primary  coverage 
to  a  total  of  87 
I  counties  in  Kansas, 
Oklahoma, 
Missouri  and 
Arkansas. 


KGGF 


690  KC  ABC 

COFFEYVILLE.  KANSAS 


CBS  DEMONSTRATES  19-IN.  COLOR  TUBE 


Company  is  ready  for  mass 
production  of  the  large-screen 
size,  and  predicts  the  industry 
will  make  50-60,000  this  year. 

DEMONSTRATION  of  the  mass  production 
of  a  19-inch  color  television  picture  tube, 
known  as  the  CBS-Colortron  "205,"  was  pre- 
sented last  Wednesday  by  CBS-Hytron,  tube 
manufacturing  subsidiary  of  CBS  Inc.,  at  its 
plant  in  Newburyport,  Mass.,  after  the  tube  had 
been  tested  for  newsmen  at  the  company's  plant 
in  Danvers,  Mass. 

The  tube  is  the  closest  in  viewing  size  to 
the  2 1 -inch  black-and-white  tube,  and  offers 
205  square  inches  of  picture  screen  area,  from 
whence  it  derives  its  name.  Its  curved  mask 
screen,  a  CBS-Hytron  spokesman  noted,  gives 
43  square  inches  more  picture  surface  than  a 
flat-mask  type  19-inch  tube. 

Charles  F.  Stromeyer,  president  of  CBS- 
Hytron.  disclosed  that  productive  capacity  of 
the  plant  at  Newburyport  is  10,000  "205"  tubes 
a  month,  and  voiced  the  opinion  that  industry 
demand  may  make  this  rate  necessary  by  late 
September.  He  indicated  that  the  development 
of  the  tube  has  broken  the  "bottleneck"  that 
has  plagued  color  television,  explaining  that  it 
can  be  mass-produced  and  achieves  a  picture 
that  will  be  large  enough  to  satisfy  the  public. 

Mr.  Stromeyer  predicted  that  the  industry 
will  produce  between  50,000  and  60,000  large- 
screen  color  tubes  this  year  and  that  CBS- 
Hytron  will  manufacture  80%  of  the  total  pro- 


D  u 


A  COiOR   p\TU  R 


■■■■  ? 


CBS-HYTRON  President  Charles  F.  Stro- 
meyer officiates  at  last  week's  demonstra- 
tion of  the  19-in.  color  tv  tube.  Here  he 
shows  its  construction  (I  to  r):  face  plate 
with  tricolor  phosphor-dot  screen,  light- 
weight shadow  mask,  glass  funnel,  three- 
beam  electron  gun. 

duction.  He  pointed  out  that  several  leading 
tv  set  manufacturers,  including  CBS-Columbia, 
Capehart-Farnsworth,  Motorola  and  Westing- 
house,  as  well  as  Pacific  Mercury  and  Warwick 
Mfg.  Co.  (both  principal  suppliers  of  Sears, 
Roebuck  &  Co.)  intend  to  incorporate  the  CBS- 
Colortron  "205"  into  their  fall  lines. 

The  price  of  the  "205"  tube  to  set  manu- 
facturers will  be  $175,  Mr.  Stromeyer  said,  and 
reflects  "the  inherently  lower  cost  of  the  CBS- 
Colortron's  simpler,  more  functional  construc- 
tion." 

Dr.  Frank  Stanton,  president  of  CBS  Inc., 
told  newsmen  that  the  tube  ends  "the  tug  of 


Long-Life  Tube 

RCA  announced  Friday  that  a  new  life 
record  for  transmitting  electron  tube  has 
been  established  by  an  RCA-8D21  at 
KRON-TV  San  Francisco.  This  RCA 
tube  is  reported  to  have  logged  "an  un- 
precedented" 15,646  hours  of  full-power 
operation. 


will  enable  color  television  to  get  "off  center" 
and  started  in  earnest  next  fall.  He  expressed 
the  opinion  there  will  be  60,000  color  receivers 
purchased  by  consumers  by  the  end  of  the  year. 

He  declined  to  set  a  price  for  color  receivers 
in  the  immediate  future,  but  replied  to  a  ques- 
tion from  newsmen  by  saying  that  some  "might 
be  less"  and  some  "might  be  more"  than  $1,000, 
depending  on  the  cabinet.  He  added  that  prices 
eventually  will  go  down,  following  the  pattern 
of  black-and-white  sets. 

The  "205"  employs  a  three-beam  electron 
"gun"  for  each  of  tv's  primary  colors,  green, 
blue  and  red.  Electrons  coming  from  the 
"guns"  light  up  the  different  sets  of  green,  blue 
and  red  phosphors  and  produce  the  complete 
picture. 

The  test  demonstration  of  the  tube  made  use 
of  Kodachrome  transparencies.  For  purposes, 
of  comparison,  the  transparencies  were  trans- 
mitted over  a  12-iHch  color  set  as  well,  and 
the  large-screen  presentation  showed  up  to 
marked  advantage. 

In  producing  the  "205,"  it  was  explained,  a 
photographic  technique,  similar  to  photo-en- 
graving, makes  it  possible  to  deposit  the  tube's 
picture  screen  directly  on  the  inside  of  the  tube's 
curved  face.  A  light  curved  shadow  mask  is 
positioned  behind  the  screen,  and  the  mask  is 
perforated  with  300,000  tiny  matching  holes 
through  which  the  electron  beams  from  the 
three-beam  gun  are  aimed  at  their  related 
phosphor  dots  on  the  picture  screen. 

Raytheon  Reports  Sales 

RAYTHEON  MFG.  CO.,  Waltham,  Mass.,  re- 
ported last  week  that  preliminary  figures  for 
the  fiscal  year  ended  May  31  showed  sales  of 
$177,090,790  and  net  earnings  after  taxes  of 
$3,523,316,  equivalent  to  $1.53  per  share  of 
common  stock,  as  compared  with  sales  of 
$179,179,000  and  net  earnings  after  taxes 
equivalent  to  $1.68  per  share  of  common  stock 
in  the  previous  fiscal  year. 

The  board  declared  a  regular  quarterly 
dividend  of  60  cents  per  share  on  the  $2.40 
cumulative  preferred  stock,  payable  on  Oct.  1. 


BOUNCY 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


Page  76    •    July  12,  1954 


Broadcasting 


Telecasting 


Think  of  all  the  things  you're  free  to  do 

because  there's  always  plenty  of  low-price  electricity 

that  can  automatically  run  and  control  your  washer  and  dl'yer 

range 
dishwasher 
air  conditioner 
heating  plant 
hot  water  supply 
refrigerator 
freezer 

and  other  appliances 


Today  you  have  twice  as  much  electricity  available  as 

you  had  in  1946  because  of  new  power  plants  built  by  electric 

light  and  power  companies,  and  you'll  have  50%  more 

by  1960.  So  you'll  always  have  plenty  ready  when  you  want  it. 

That's  why  there's  no  need  to  increase  the  public  debt 

by  building  federal  government  power  projects. 


Names  of  the 

Electric  Light  and  Power  Companies 
publishing  this  advertisement 
available  from  this  magazine. 

LIGHT  FOR  FREEDOM 
POWER  FOR  PROGRESS 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  77 


MANUFACTURING 


New  DuMont  Dolly-Boom 

ALLEN  B.  DuMONT  LABS,  transmitter  dept. 
at  Clifton.  N.  J.,  reported  last  week  it  has  placed 
on  the  market  a  microphone  boom  and  dolly 
combination  for  use  by  television  mike  boom 
operators,  studio  audio  engineers  and  program 
directors  to  conduct  audio  operations  during 
television  broadcasts.  The  combination  unit, 
called  a  DuMont  "Super  Boom,"  consists  of 
a  semi-fixed-length  boom  mounted  on  either 
a  DuMont  Clamp  Operated  Dolly  (steerable) 
or  a  DuMont  Porta  Dolly. 

Pye  Ltd.  Opens  N.  Y.  Office 

PYE  LTD..  Cambridge,  England,  has  opened 
an  office  in  the  U.  S.  at  200  5th  Ave.,  New 
York  10,  with  William  M.  Cagney,  formerly 
sales  manager  and  manager  of  the  sales  en- 
gineering department  of  Link  Radio  Corp.,  as 
regional  supervisor.  The  Pye  organization,  of 
which  Pye  Ltd.  is  the  parent  company,  consists 
of  various  divisions  devoted  to  the  design  and 
manufacture  of  electronics  equipment,  including 
radio  and  television  receivers  and  television 
studio  and  transmission  equipment. 

MANUFACTURING  SHORTS 

Precision  Equipment  Co.,  Chicago,  announces 
production  of  new  "Shop  Caddy,"  two-wheel 
loading  hand  truck,  embodying  hydraulic  lift 
for  raising  up  to  a  quarter-ton.  Price:  $139.50 
f.o.b.  Chicago.  Literature  on  this  and  other 
units  is  available  from  the  company  at  3714  N. 
Milwaukee  Ave.,  Chicago  41. 

Clarostat  Mfg.  Co.,  Dover.  N.  H.,  announces 
it  is  now  including  wiring  instructions,  dial 
plate  and  bar  knob  for  simplified  installation 


bin 


higher  tower 
higher)  power 


New  1019  ft.  tower,  new 
100,000  watts  power,  have 
added  12,000  sq.  miles  to 
our  coverage  area. 


Retail  Sales: 
UP  71.8  % 


WFBM-TV 

Indianapolis  •  CBS 


RCA's  first  12V2  kw  uhf  tv  amplifier  for 
both  color  and  black-and-white  has  been 
shipped  to  WBRE-TV  Wilkes-Barre,  Pa. 
The  new  equipment  will  increase  power  of 
the  ch.  28  station,  which  has  been  operat- 
ing since  Jan.  1,  1953,  from  18.75  kw  to 
225  kw.  WBRE-TV's  address  is  stenciled 
on  by  A.  R.  Hopkins,  manager  of  broad- 
cast marketing,  RCA  Engineering  Products. 

with  each  constant-impedance  attenuator  it 
packs. 

General  Electric  Co.,  Syracuse,  announces  de- 
velopment of  new  device  for  radio  and  tv  sta- 
tions to  control  automatically  variations  in 
audio  program  levels.  Known  as  Uni-level  am- 
plifier, device  is  designed  to  relieve  studio  en- 
gineering from  constantly  changing  program 
audio  level  controls  as  sound  levels  from  a  pro- 
gram in  progress  change. 

MANUFACTURING  PEOPLE 

Charles  E.  Rynd,  re-elected  chairman  of  board 
and  president,  Audio  &  Video  Products  Corp., 
N.  Y.,  and  its  subsidiary  divisions.  Also  re- 
elected to  board:  Irving  Buckley,  Max  Graff, 
Edward  V.  Otis,  Bernard  Smith,  Sidney  K. 
Wolf  and  Erwin  Wolfson.  Officers  re-elected 
are:  Thomas  Merson,  vice  president;  Richard 
Rynd,  vice  president-treasurer,  and  Joseph  G. 
Connolly,  secretary. 


Joseph  P.  Gavron,  for 

in  administrative  of- 
fices. Rockefeller 
Center  Inc..  N.  Y., 
appointed  assistant 
to  President  Jerome 
Taishoff.  Mycalex 
Corp.  of  America 
(manufacturer  of 
glass  -  bonded  mica 
products). 

E.  W.  D'Arcy,  vice 
president-chief  engi- 
neer, DeVry  Corp., 
to  the  Federal  Man- 
ufacturing &  Engi- 
neering Corporation, 


more  than  22  years 


MR.  GAVRON 
Brooklyn,  N.  Y. 


—  PERSONNEL  RELATIONS  — 

New  Contract  Drafted 
For  WBBM  Radio  Writers 

ONE-YEAR  contract  covering  14  members  of 
Radio  Writers  Guild  employed  at  WBBM-AM- 
TV  Chicago  and  providing  for  pay  increases 
and  certain  work  benefits  was  being  prepared 
last  Thursday  after  an  agreement  between  the 
independent  union  and  the  CBS  o&o  outlet. 

Aside  from  salary  boosts,  the  pact  also  pro- 
vides for  a  liberalized  vacation  policy,  late 
shift  pay  differentials,  and  a  "re-definition"  of 
writers'  rights  with  respect  to  material  written 
on  their  own  time,  according  to  guild  legal 
spokesmen.  Radio-tv  news  program  credits 
also  were  involved. 

The  new  scale  calls  for  the  following  break- 
down: $80  for  one  year's  service;  $82.50  for 
experienced  help;  $90  after  one  year's  service: 
$95  for  between  one  and  a  half  and  two  years; 
$100,  two  to  two  and  a  half  years;  and  $110 
for  two  and  a  half  years  and  over.  The  in- 
creases amount  to  $10-$  17  more  weekly.  The 
pact  is  retroactive  to  June  11. 

Settlement  was  reached  June  24 — eight  days 
after  the  end  of  a  four  and  a  half  days  walkout 
during  which  newscasters  and  newsroom  super- 
visors maintained  the  stations'  news  operation. 

SCA  Unit  to  Set  Up  Rules 
For  Music  Registration 

PREPARATION  of  a  "business  bible"  covering 
registration  procedures  for  music  in  the  radio- 
tv  and  motion  picture  fields  has  been  assigned 
to  a  committee  of  Screen  Composers  Assn., 
Hollywood  group  within  Local  47  (AFM),  with 
Bernard  Herrmann,  CBS  Radio  Crime  Classics, 
and  David  Raksin,  CBS-TV  Life  With  Father, 
as  co-chairmen. 

Marlin  Skiles,  CBS-TV  That's  My  Boy,  was 
named  chairman  of  the  new  SCA  expansion 
committee,  which  with  radio-tv  composers  will 
study  ways  Screen  Composers  can  represent 
them  in  exploitation  of  performance  and  other 
rights. 

Adolph  Deutsch  was  re-elected  president  at 
SCA's  annual  meeting.  Elected  to  three-year 
terms  as  directors  were  George  Duning,  former 
NBC  Radio  College  of  Musical  Knowledge; 
Herschel  Gilbert,  arranger,  former  CBS  Radio 
Chesterfield  Hour;  Mr.  Raksin  and  Victor 
Young,  CPRN  Hollywood  Music  Hall  and 
NBC-TV  Buick  Show. 

PERSONNEL  RELATIONS  PEOPLE 

Nat  James,  RKO,  elected  president  of  Publicists 
Guild;  Don  Morgan,  Universal-International, 
elected  vice  president;  Hilda  Black,  independent, 
secretary,  and  Dick  Carter,  Warner  Bros., 
treasurer.  Jerry  Conway,  CBS-TV,  and  Stanley 
Margulies,  Walt  Disney  Studios,  named  radio- 
tv  and  studio  trustees,  respectively. 

Richard  H.  Gordon  and  Jeffrey  Sayre  were  re- 
elected president  and  treasurer,  respectively, 
of  Screen  Extras  Guild.  Elected  to  three-year 
terms  on  board  of  directors  were  George  Bar- 
ton, Paul  Bradley,  Tex  Brodus,  Eva  Novak, 
Spencer  Chan,  Louise  Lane,  Ann  Roberts, 
Frank  Losee,  Emory  Dennis,  Willie  Bloom 
and  Connie  Conrad;  named  to  two-year  terms 
were  Carmen  Clifford  and  Evelen  Ceder;  one- 
year  terms,  Anna  Mabry  and  Vi  Ingraham. 


CANNON  CONNECTORS  IN  STOCK 

GATES-ATLANTA  WBrv* 


Pass  78    •    July  12,  1954 


Broadcasting    •  Telecasting 


BROADCASTING 


TELECASTING 


eecast 


FILM     FEATURE  SECTION 


section  of 
July  12. 1954 
MADCASTIN6  ■  TELECASTING 
1735  OeSales  St..  N.  W. 
Washington  6.  D.  C. 


wins 


th 


big  battles  for 
consumer  audiences! 


VICTORY  AT  SEA  is  a  show  of  enor- 
mous popularity  and  prestige. 

What's  more,  it  provides  the.vehicle 
for  hard-hitting  commercials  that  sell 
goods  of  every  description. 

In  23  of  the  25  markets  for  which 
ratings  are  available,  VICTORY  AT 
SEA  drew  higher  ratings  than  the 
programs  in  the  same  time  period 
before  or  after  VICTORY'S  run.  Aver- 
age ratings  in  the  other  two  markets 
were  37.8  in  St.  Louis  and  20.0  in  San 
Diego. 


Like  all  NBC  FILM  DIVISION  pro- 
grams, the  cost  per  thousand  is  re- 
markably low  .  .  .  and  gives  local  or 
regional  advertisers  million  dollar 
production  quality  that  consistently 
outrates  some  of  the  most  costly  net- 
work programs. 

For  highest  ratings  and  sales  results, 
advertisers  need  look  no  further  than 
this  series  of  26  half-hour  films  .  . .  the 
nation's  most  honored  television  pro- 
gram .  .  .  VICTORY  AT  SEA! 


For  prices  and  availabilities,  call  or  wire  today. 

NBC  FILM  DIVISION 

SERVING  ALL  SPONSORS  ...  SERVING  AJU  STATIONS 

NEW   YORK    •    CHICAGO    •    LOS  ANGELES 


Sheldon  Reynolds 


Production  of 


ERL06K 
HOLMES 

...Starring  Ronald  Howard  as  Sherlock! 


The  greatest  detective  of  all  time  comes  to  TV 

...on  film.  Here  is  a  series  that  is  backed 
ivith  one  of  the  most  extensive  presold 
audiences  in  TV  history.  For  almost  70  years 
the  adventures  of  SHERLOCK  HOLMES 
and  his  friend  Dr.  Watson  have  been  thrilling 
audiences  in  the  great  Arthur  Conan  Doyle  books! 
In  the  movies.. . on  the  stage . . .  and  in  daily  and  Sunday  newspapers 
...the  magic  name  of  SHERLOCK  HOLMES  ahvays  has  meant 
box  office!  And  now  —  as  a  TV  film  show  produced  by 
Sheldon  Reynolds,  creator  of  "Foreign  Intrigue",  and  starring 
Ronald  Howard,  brilliant  young  English  actor- 
the  potential  is  even  greater! 

SHERLOCK  HOLMES  (39  half-hour  programs,  custom 
filmed  for  TV)  is  ready  for  September  airing. 

SHERLOCK  HOLMES,  filmed  in  Europe,  is  a  natural  for  local, 
regional  and  national  spot  advertisers! 

For  A  Sure  Clue  To  Increased  Business  write,  wire  or 
phone  your  nearest  MPTV  Film  Syndication  Division : 


H.  Marion  Crawford 
as  Watson 


NEW  YORK 

E55  Madison  Ave. 
New  York  21,  N.Y. 
TEmpleton  8-200O 

BOSTON 

216  Tremont  St. 
Boston  16,  Mass. 
HAncock  6-0897 

ATLANTA 

Mortgage  Guaranty  Bldg. 
Carnegie  Way  &  Ellis  St. 
Atlanta,  Georgia 
Alpine  0912 


CHICAGO 

155  E.  Ohio  St. 
Chicago  11,  III. 
WHitehall  3-2600 

DETROIT 

2211  Woodward  Aire. 
Detroit  1,  Michigan 
Woodward  1-2560 

TORONTO 

MPTV  (Canada!  Ltd. 
277  Victoria  St. 
Toronto,  Canada 
Empire  8-8621 


LOS  ANGELES 

9100  Sunset  Blvd. 
Los  Angeles  46,  Calif. 
Crestview  1-6101 

SAN  FRANCISCO 

625  Market  St. 
San  Francisco,  Calif. 
Douglas  21387 

DALLAS 

3109  Routh  St. 
Dallas  4,  Texas 
STerling  4007 


These  MPTV  shows  are  available  now: 

V£  Hour  Shows:  Duffy's  Tavern  •  Flash  Gordon  •  Janet  Dean, 

Registered  Nurse  •  Sherlock  Holmes 

V4  Hour  Shows:  Drew  Pearson's  Washington-Merry-Go-Round 
Junior  Science  •  Tim  McCoy  •  •  •  plus  more  to  come 


Dramatic  Serial  5  quarter  hours  a  week  •  The  Heart  of  Juliet  Jones 


Page  80    •    July  12,  1954 


Broadcasting    •  Telecasting 


•  An  expert  criticism  of  the  Art  Directors  Awards 
for  television  filmed  commercials.    Page  82. 

•  This  medium-size  station  believes  local  news  films 
are  not  a  luxury.    Page  92. 

•  How  film  programs  helped  KTTV  get  into  the 
black  in  the  tough  Los  Angeles  market.    Page  94. 


WRESTLING  shows  come  and  go  on  television,  like  old  movies, 
but  few  of  them  seem  to  impart  the  particular  touch  utilized  by 
Russ  Davis,  a  veteran  in  Chicago  radio-tv  broadcasting  circles. 

Mr.  Davis  not  only  applies  a  tongue-in-cheek  technique  to  his 
own  commentaries  on  the  grunt-and-groan  art,  but  also  distributes 
|  wrestling  films  to  over  195  of  the  nation's  video  outlets.  He  is 
j  president  of  Imperial  World  Films  Inc. 

Russell  Warren.  Davis'  career  has  been  no  less  checkered  than 
that  of  some  of  the  grapplers  whose  activities  he  describes  on  his 
Wrestling  From  International  Amphitheatre.  Born  into  show  busi- 
,  ness  in  Kansas  City,  on  Jan.  15,  1901,  he  has  run  the  gamut  of 
radio-tv  announcing,  the  circus,  the  legitimate  theatre,  the  opera 
and  motion  pictures. 

As  a  youth  of  seven,  young  Russ  was  persuaded  by  his  parents 
(trapeze  artists  with  the  Wallace  Hagenbeck  Circus)  to  try  his 
hand  at  the  high  wires.  After  four  years,  he  gave  it  up  for  reasons 
of  physique.  (Today  Mr.  Davis  is  a  strapping  gent,  with  200 
pounds  measured  along  a  six-foot-plus  frame.) 

Toward  the  end  of  World  War  I,  Mr.  Davis  became  intrigued 
with  radio  and  went  to  sea  as  a  wireless  operator.  Upon  his  return, 
he  had  a  hand,  he  claims,  in  building  WSB  Atlanta.  Among  other 
stations  with  which  he  was  identified,  in  various  vocal  capacities: 
WDAF  Kansas  City,  KOY  Phoenix  and  KWTO  Springfield. 

In  1923  Mr.  Davis  concentrated  on  announcing  and  singing  in 


musical  comedies  and  operas.  Four  years  later  he  became  an  an- 
nouncer and  vocalist  on  WOQ  (now  defunct),  Kansas  City's  first 
radio  outlet,  and  then  got  the  wanderlust,  moving  on  to  the  pre- 
viously-mentioned stations. 

In  1940,  after  terms  with  National  Geographic,  World  at  Large 
and  Rand-McNally,  Mr.  Davis  joined  CBS'  news  staff,  traveling 
to  foreign  countries.  In  1945  the  next  step  was  television — that 
is,  after  he  married  the  former  Sylvia  Adele  Henrikson.  That  com- 
bination led  to  the  formation  of  Imperial  World  Films. 

Russ  Davis  had  more  than  a  modicum  of  confidence  that  tv 
would  put  over  wrestling.  Even  today,  he  continues  to  shoot  and 
release  a  new  show  each  week.  Adds  Mr.  Davis:  "I  have  placed 
my  confidence  in  the  knowledge  that  wrestling  in  color  for  television 
will  produce  enthusiastic  fans  from  people  who  heretofore  have 
remained  silent  in  their  praise  of  the  wrestling  show." 

It's  true  that  IWF  has  specialized  in  wrestling  but  it  has  other 
products,  including  its  newest,  a  series  of  Raymond  Massey  biblical 
readings,  which  was  released  June  14. 

Mr.  Davis,  who  is  regarded  as  a  sort  of  legend  in  Chicago  circles, 
also  confesses  to  being  a  cameraman,  writer,  producer  and  director. 
He  likes  hunting  and  is  planning  a  bear  hunt  in  Alaska  and  a  safari 
to  India.  But  he'd  still  rather  be  a  guest  in  the  viewer's  living  room, 
describing  the  frantic  antics  of  the  grapplers. 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  81 


ESTHETIC?  YES 
BUT  DO  THEY  SELL? 

AN  EXPERT  CRITICIZES  THE  ART  DIREi 


A  business  policy  at  Van  Praag  Produc- 
tions, New  York,  of  which  the  author  is 
executive  producer,  is  never  to  enter  con- 
tests for  awards.  For  that  reason,  and  be- 
cause he  is  an  expert  in  the  field,  B*T  asked 
Mr.  Van  Praag  to  evaluate  the  recent  Art 
Directors  Awards  to  tv  film  commercials. 
As  a  producer  who  has  turned  out  selling 
messages  for  such  tv  clients  as  Ford,  Lin- 
coln-Mercury, Bulova,  Esso,  Colgate-Palm- 
olive, Kellogg's,  Richard  Hudnut  and  Inter- 
national Nickel,  Mr.  Van  Praag  knows 
what  is  expected  of  a  commercial.  His 
main  criticism  of  the  Art  Directors  Awards: 
Not  enough  consideration  given  to  the  "sell." 

ADVERTISING  and  entertainment  are 
.  two  different  media.  That  which  en- 
tertains does  not  always  sell  and  vice  versa. 
The  classic  example  was  the  year  Lucky 
Strike's  "Be  Happy,  Go  Lucky"  was  the 
rage  while  Philip  Morris  was  running  its 
"Now  exhale  through  your  nose"  test.  My- 
ron Cohen  told  a  joke  (as  only  he  could 
tell  it)  of  a  fellow  who  walked  up  to  a 
cigar  counter  singing  "Be  Happy,  Go  Lucky" 
and  promptly  asked  for  a  package  of  Philip 
Morris. 

Commercials  are  made  for  one  principal 
reason — to  sell.  But,  nevertheless,  this  year's 
Art  Directors  Awards  have  already  been 
made  and  the  judgment  of  the  committee 
must  be  considered. 

The  Gold  Medal  Award  for  the  best 
commercial  in  all  classes  went  to  United 
Productions  of  America  for  Jello  Instant 
Pudding.  Jack  Sidebotham  and  Gene  Deitch 
were  art  directors;  Saul  Steinberg,  the  artist, 
and  Young  &  Rubicam,  the  agency. 

This  is  a  clever  commercial  based  on 
Steinberg's  drawings  with  bright  audio.  But 
I  felt  that  the  tuberculosis  commercial  made 
by  United  Productions  of  America  was 
more  deserving  of  the  award. 

Since  Mr.  Steinberg  himself  is  not  an  ani- 
mator, I  went  to  Mr.  Deitch  to  get  the 
history  of  this  film.  He  told  me  that  Young 
&  Rubicam  came  up  with  the  basic  idea  and 
suggested  using  Mr.  Steinberg.    Mr.  Stein- 


by  William  Van  Praag 


berg  supplied  sketches  and  UPA  took  it  from 
there,  given  a  maximum  of  artistic  freedom 
by  the  agency.  Fresh  as  this  commercial  is, 
I  wonder  if  the  magic  name  and  familiar 
style  of  Mr.  Steinberg  didn't  exert  some  un- 
due influence  on  the  judges. 

The  Full  Animation  Award  went  to  Acad- 
emy Productions  for  the  Ballantine  Ab- 
straction. J.  Walter  Thompson  was  the 
agency,  but  the  animator's  name  was,  un- 
fortunately, missing  from  the  list  of  credits. 
So,  I  contacted  Moray  Fontz,  president  of 
Academy  Productions,  who  told  me  that 
J.  Walter  Thompson  suggested  the  idea  of 
an  abstraction  but  gave  the  producer  com- 
plete freedom  of  action  and  concept.  The 
animator,  for  the  record,  was  John  Hubley. 
Film  supervisor  was  Ted  Smith. 

This  one  is  in  full  color,  photographed 
on  Eastman  negative-positive  stock,  and  is 
done  in  a  style  of  animation  that  was  used 
in  theatrical  commercials  in  Czechoslovakia 
around  1937.  Later,  the  style  was  used  in 
a  10-minute  short  by  Mary  Ellen  Bute  and, 
shortly  after  that,  by  Disney  in  Fantasia. 

This  is  an  interesting  abstract  commercial 


MR.  VAN  PRAAG 


(We  mustn't  ask  if  it  would  sell  beer!),  but 
it  is  an  experimental  piece  and,  I  think, 
should  have  received  a  special  award  for 
that  category.  (Committee,  please  note:  I 
have  yet  to  find  the  tv  station  that  televised 
this  film  during  the  1953-54  season.) 

Limited  Animation  Award  went  to  United 
Productions  of  America  for  the  show  open- 
ing of  the  Ford  Foundation's  Omnibus.  This 
excellent  film  was  designed  and  animated 
by  Gene  Deitch  and  photographed  by  Ken- 
neth Drake.  Again,  the  producers  were 
given  complete  freedom  of  expression. 

The  Live  Film  Award  went  to  Robert 
Lawrence  Productions  Inc.,  for  an  Ivory 
Soap  commercial.  Compton  Advertising 
was  the  agency.  Loren  B.  Stone  is  listed  as 
art  director.  Neither  the  film  supervisor's 
nor  the  director's  names  were  listed.  I  in- 
vestigated and  found  that  the  director  was 
Mickey  Schwarz  and  the  film  supervisors 
were  Jack  Zimmer  and  Ruth  Davis.  As  the 
film  animator  should  be  mentioned  for  pro- 
duction of  animation  commercials,  so  should 
the  director  and  film  supervisors  who  are 
the  key  men  in  the  production  of  a  live 
film  commercial. 

The  camera  technique  was  similar  to  that 
used  by  Robert  Montgomery  in  "Lady  in 
the  Lake."  To  me,  the  pace  was  a  little 
too  slow,  far  too  many  suds  were  used  than 
necessary— even  for  symbolism,  and  at  the 
tail  end,  the  dolly  back  into  the  Ivory  matte 
where  the  girl  appears  in  the  Ivory  "O" 
was  a  little  ragged.  I  felt  that  Ivory  Soap 
had  better  commercials  in  China  Doll,  Gen- 
erations, or  Eavesdropping  on  Eve.  This 
is  a  good  live  commercial — yes — but  not 
necessarily  the  best.  The  "Lady  in  the  Lake" 
technique  has  been  overworked.  It  may 
be  that  the  committee  didn't  think  so. 

The  Miscellaneous  Award  went  to  Georg 
Olden  for  his  tv  poster  The  Web  which  is 
used  as  a  telop  pre-announcement  of  the 
show.  Mr.  Olden  is  a  darned  good  art 
director  and  is  entitled  to  some  award, 
although  it  would  be  difficult  for  me  to 
(Continued  on  page  86) 


Page  82    •    July  12,  1954 


Broadcasting    •  Telecasting 


INNER:  tv  film  commercials, 
ull  animation 

dvertiser:  P.  Ballantine  &  Sons 
gency:  J.  Walter  Thompson 
'roducer:  Academy  Productions 
nimator:  John  Hubley 


WINNER:  limited  animation 

Client:  Tv-Radio  Workshop,  Ford  Foundation 
Producer:  United  Productions  of  America 
Designer:  Gene  Deitch 
Photographer:  Kenneth  Drake 


WINNER:  Gold  Medal  Award, 
best  of  all  commercials 

Advertiser:  Jello  Instant  Puddings 
Agency:  Young  &  Rubicam 
Producer:  United  Productions  of  America 
Art  Directors:  Jack  Sidebotham,  Gene  Deitch 
Artist:  Saul  Steinberg 


4  * 


WINNER:  live  film  commercials 

Advertiser:  Procter  &  Gamble 
Agency:  Compton  Advertising 
Producer:  Robert  Lawrence  Productions 
Art  Director:  Ldren  B.  Stone 
Director:  Mickey  Sclrwarz 
Supervisors:  Jack  Zimmer,  Ruth  Davis 


CROSBY  PACKAGE 


ft 


instrumental 


WRITE  .  .  .  WIRE  .  .  .  PHONE 

United 

Television 
Programs, Inc. 


HOME  OFFICE 
HOLLYWOOD 

630  N.  Bronson 
HO  9-8321 


the  Crosby  Package* 

Designed  for  your  own  particular  programming 
schedule.  Run  them  back-to-back  in  the  A.M.  Run 
them  across  the  board  in  the  P.M.  .  .  .  Here  are 
78  half-hours  that  fit  your  needs  and  your  pocketbook 
and  will  reach  every  member  of  the  family. 

THE  CROSBY  PACKAGE  WILL: 

•  Meet  your  programming  needs 

•  Meet  your  price  requirements 

•  Build  top  day  and  night  time  ratings 

•  Save  you  many  $$$$  in  shipping  and  handling 

Start  MODERNIZING  your  TV  schedule  today  .  .  .  and  make 
money  the  CROSBY  PACKAGE  way. 


NEW  YORK 

444  Madison 
PLaza  3-4620 


CHICAGO 

360  N.  Michigan 
CEntral  6-0041 


bringing  KTTV  the  largest  daytime  viewing 

audience  of  all  7  Los  Angeles  stations  .  .  . 


99 


KTTV 

5746  SUNSET  BOULEVARD  •  LOS  ANGELES  28.  CALIFORNIA 
HUJson  2.7111 

June  8, 


it  has  done  the 
same  for  53 
others  including: 

WABD 

New  York 


Mr.  Wynn  Nathan 

Vice  President  In  Charge  Of  Sales 
United  Television  Programs,  Inc. 
650  North  Bronson  Ave. 
Los  Angeles  U,  Calif. 

Dear  VJynn: 

We  are  very  enthusiastic  at  KTTV  about  our  successful 
use  of  half  hour  television  films  in  the  daytime  and,  as  your  Company 
has  provided  us  with  a  major  share  of  those  films,  in  the  form  of 
52  "ROYAL  PLAYHOUSE"  films  and  26  "COUNTERPOINTS,"  I  thought  you'd 
be  interested  in  the  results  we've  obtained. 

As  you  know,  we  run  two  of  these  half  hour  films  back-to- 
back  every  day  in  the  12 ihS  to  2  P.M.  period,  using  Steve  Martin  as 
host  and  commercial  announcer.    Before  we  started  this  program,  which 
we  call  "DOUBLE  DRAMA,"  the  January  ARB  cumulative  rating  for  the 
period  showed  KTTV  with  a  1.1.    With  "DOUBLE  DRAMA."  underway,  the 
February  ARB  showed  KTTV  with  a  cumulative  of  5»8  for  the  same -per- 
iod, and  it  has  continued  to  climb  with  the  most  recent  ARB,  May, 
giving  us  a  cumulative  of  7»5« 

These  ratings  go  hand  in  hand  with  a  list  of  happy  sponsors, 
all  of  whom  have  obtained  excellent  results  from  participation  in  this 
show.    For  example,  on  April  12th  a  single  participation  in  this  show 
brought  the  amazing  total  of  1,187  telephone  responses  within  a  two- 
hour  period. 

The  idea  of  using  quality  film  programs  like  "ROYAL  PLAY- 
HOUSE" and  "COUNTERPOINT"  in  the  daytime  hours  has  certainly  proved 
to  be  a  sound  one,  and  has  been  very  instrumental  in  briiiging  KTTV 
the  largest  daytime  viewing  audience  of  all  seven  Los  Angeles  stations. 

I  would  never  hesitate  to  recommend  these  films  to  any 
station  seeking  a  way  to  up-grade  their  daytime  programming. 

Regards , 


DW:JMB 


Lck  Woollen 
Film  Director 


LOS  ANGELES  TIMES  TELEVISION 


WXYZ 

Detroit 

WBZ 

Boston 

WBKB 

Chicago 

WBAL 

Baltimore 

WTTG 

Washington,  D.C, 

WNEM 

Bay  City 

WKOW 

j|  Madison 

I 

WBNS 

Columbus 
and  will  for 

YOU,  too. 


Royal  Playhouse  and  Counterpoint  are  Productions  of  Bing  Crosby  Enterprises,  Inc. 


J 


choose  from  the  many  fine  posters  he  has 
done. 

The  Art  Directors  Tv  Awards  Committee 
was  composed  of  Chairman  William  Duffy, 
art  director  of  McCann-Erickson;  Norman 
Tate,  art  director  of  N.  W.  Ayer;  Georg 
Olden,  art  director  of  CBS;  John  E.  Jamison, 
art  director  of  J.  B.  Matthews;  Robert  H. 
Blattner,  art  director  of  Reader's  Digest, 
and  Suren  Ermoyan,  art  director  of  Good 
Housekeeping. 

The  committee  had  to  select  the  winners 
from  approximately  300  entries  in  all  tv 
classes.  The  greatest  number  of  entries 
were  in  Full  Animation,  the  second  largest 
group  was  Semi-animation,  followed  by  Live. 
The   art   directors   solicited  most  of  the 


entries  through  their  club  mailing  list  which 
they  had  built  up  over  a  period  of  years. 
The  balance  of  entrants  apparently  heard 
about  the  competition  by  word  of  mouth. 
The  only  requirement  was  that  the  com- 
mercial had  been  telecast  at  least  once 
during  the  1953-54  season. 

I  questioned  William  Duffy  on  the  bases 
of  judging  the  commercials.  He  listed  the 
following  points — and  this  is  the  order  of 
importance  he  gave  them:  general  unique- 
ness; idea;  technique;  copy;  art;  general 
design  of  complete  unit;  artistic  merit;  over- 
all production  merit;  staging,  lighting,  sets, 
audio,  and  sales  conviction. 

Mr.  Duffy  stated  that  the  purpose  of  the 
award  was  to  advance  the  television  com- 


NOW. 


Famous  BALANCED  TV  Head 
supporting  a  TV  camera. 
Both  are  mounted  on  one  of 
our  all-metal  tripods, 
which  in  turn  is  mounted 
on  a  Ceco  Spider  Dolly. 
Here  is  a  "team"  outstand- 
ing for  versatility  and 
maneuverability  in  studio 
or  on  location. 


ALL-METAL 
TRIPOD 


Micro  wave  relay  beam  reflector  head,  also 
metal  tripod.  Head  is  perfect  for  parabolas 
up  to  6  ft.  diameter,  withstands  torque  spec's 
environmental  treated.  Tripod  legs  work  in 
unison,  one  lock  knob,  spurs  and  rubber  foot 
pads  included. 


New  Model  C  BALANCED  TV  Head  provides  correct 
center  of  gravity  in  a  FLASH —  without  groping. 

No  matter  what  focal 
,^$0     length  lens  is  used  on 
the  turret,  the  camera 
may  be  balanced  by 
the  positioning  handle 
|      without  loosening  the 
camera  tie-down  screw. 
Something  every  camera- 
i  man  has  always  desired. 


ROOFTOP 


CLAMPS 


Secures  tripod  of  camera  or  beam  reflector 
to  car  top.  Made  of  bronze  and  brass,  with 
ball-type,  yoke-swivel  construction.  A  lot  de- 
pends on  roof  clamps — that's  why  these  are 
made  with  EXTRA  care. 


Similar  to  BALANCED  TV  head 
but  much  lighter  in 
weight  (only  20  lbs,), 
this  new  Professional 
Junior  Spring  head  is 
ideal  for  Vidicon  cameras 
weighing  up  to  25  lbs. 
Spring  head  tilt  assures 
camera  will  return  to  neutral 
position  when  lever  is  in 
unlocked  position  .  .  . 
a  wonderful  safety  factor. 


NEW  PORTABLE  3-WHEEL 
COLLAPSIBLE  DOLLY 


Dolly  folds  to  fit 
nto  carrying  case-18"x12" 
x36"  Weighs  only  60  lbs.  Has 
wheel  in  rear  for  steering, 
which  may  be  locked  for 
straight  dollying. 


MINI-PRO 

New  lightweight  all- 
metal  MINI-PRO  Tri- 
pod fulfills  a  tre- 
mendous need — 
especially  for  Vid- 
icon cameras 
weighing  up  to  8 
lbs.  Low  height 
measures  33" 
and  maximum 
height  57".  Re- 
versible spur 
and  rubber 
cushions.  Max- 
imum leg  spread  35°. 


FRANK    C.  ZUCKER 


DOLLY  W  1 
COLLAPSED  -z:m 


(^flni€Rfl€(^jipm€nT^. 


DEPT.  B-8-1 3  1600  BROADWAY  r  NEW  YORK  CITY 


mercial  industry  artistically  and  that  sales 
conviction  was  not  necessarily  an  important 
consideration. 

When  questioned  as  to  whether  the  Tv 
Awards  Committee  was  representative 
enough,  he  offered  the  following  answer: 
Messrs.  Olden,  Tate  and  Duffy  were  selected 
because  they  had  television  commercial  mo- 
tion picture  experience;  Messrs.  Jamison, 
Blattner  and  Ermoyan  because  they  had  a 
special  interest  in  this  field,  and,  from  the 
Art  Directors'  overall  committee  of  33  men, 
these  six  were  the  best  qualified.  He  stated 
that  last  year  they  had  a  producer  serving 
on  the  committee. 

So,  there  you  have  it — except  for  one 
point:  How  would  I  go  about  improving  the 
situation?    Here  are  my  recommendations: 

1.  Since  "sell"  is  so  basically  important 
in  the  conception  of  any  commercial,  artistic 
achievement  should  be  judged  for  its  de- 
velopment and  exploitation  of  sales  ideas. 

2.  The  tv  awards  committee  should  be 
composed  of  people  thoroughly  familiar 
with  all  phases  of  the  tv  film  commercial 
medium,  including  perhaps  producers,  writ- 
ers, directors,  animators  and  even  camera- 
men as  well. 

3.  The  awards  committee  should  revise 
its  method  of  soliciting,  and  feel  free  to 
present  an  award  to  any  outstanding  com- 
mercial, whether  it  was  officially  entered  or 
not. 

4.  A  new  idea  and  experimental  award 
should  be  made  where  technical  perfection 
is  not  necessarily  an  important  factor. 

5.  The  tv  commercial  industry  should 
form  one  central  awards  group  similar  to 
the  Academy  of  Motion  Picture  Arts  and 
Sciences,  using  the  Art  Directors  Award  as 
a  nucleus. 

6.  Provision  should  be  made  for  a  cat- 
egory to  include  live  commercials  as  well 
as  film. 

7.  Credits  should  be  given  where  credits 
are  due. 


REAR  PROJECTION 


DEMONSTRATION  of  KMTV  (TV)  Omaha's 
new  Bodde  dual  rear  projector  was  at- 
tended by  25  Omaha  advertising  agency 
executives.  KMTV  says  it  is  the  only 
Omaha  station  equipped  with  the  unit. 
Above,  Millard  Rosenberg  (I),  partner, 
Universal  Advertising  Agency,  discusses 
the  unit  with  Gene  Edward,  Buchanan- 
Thomas  Agency. 


Page  86    •    July  12,  1954 


Broadcasting   •  Telecasting 


HERE'S  A  SALES-WINNING  NEW  SERIES  FROM 

ZIV-TV! 


UGH  AFTER  LAUGH! 


[I 


ANN 


rt,  Pr 
for 


Starring 
BAKER 


COMPARATIVE  NETWORK  TV  SHOWSHEET  » 


ABC 


SUNDAY 

CBS  DuMONT 


MONDAY 


1954  by  Broadcasting  Publications,  Inc. 

TUESDAY 


NBC 

ABC 

CBS 

DuMONT 

NBC 

ABC 

CBS 

DuMONT 

NBC 

ABC 

 X 

Revere 
Meet  the 
Press 
alt.  Sunday 
Pan  Amer. 
L 

Gen.  Foods 
Roy  Rogers 
F 

Toni  Co. 
College 
of  Musical 
Knowledge 

Co-op 
Capt. 
Video 

Co-op 
Capt. 
Video 

John 
Daly-News 

Co-op 
Marfje  iS 
Jeff 

Rea  Lemon- 
News  J.Daly 

Co-op 

Marge  & 
Jeff 

John 
Daly-News 

Reynolds 
Mr.  Peepers 
L 

Flight  7 

GM- 
Oldsmobile 
News  L 

Tony  Mar- 
tin Show 
Toni  Co.  L 

Men  of 

American 
Tobacco 
News  L 

Til        TT7       II  1 

The  World  oj 
Mr.  Sweeney 
L 

Sterling 
Drug 

Olds. 

H 

F-S 

Chesterfield 

Tv's 
Top  Tunes 

Camel 
News 
Caravan  L 

Tomorrow 

Summer 
Holiday 

S 

Camel 
News 
Caravan  L 

Mark 
Saber 

Chesi 
T 
Top 

Colgate- 
Palmolive 
Summer 

Derby  Foods 
Sky  King 

Carnation 
Burns  & 
Allen  (alt.)  L 
Goodrich 

Droodles 
L 

No  Net. 

Wrigley 
Gene 
Autry 
Show 
F 

Vitamin 
Corp.  of 
America 

The 
Goldbergs 

Midwestern 
Hayride 
L 

No  Net 

Godl 
Hisf 

T 

Comedy 
Hour 
L 

Voice  of 
Firestone 

Lever- 
Lipton 
Godfrey's 
Talent 
Scouts 
L 

Comment 
L&F 

Service 

Pharmaceu- 
ticals Inc. 
Juvenile  Jury 
L 

One 
Minute 
Please 

Assoc. 
Products 

Arthur 
Murray 

Party 

Service 

Godl 
His  F 
Frig 
alt. 

Goodyear 
Corp. 

(alt.  with) 
Philco 
Corp. 
TV 

Playhouse 

Junior  Press 
Conference 
S 

Philip 
Morris 
Public 
Defender 

F 

RCA  Victor 
Show 
(Dennis 
Day) 
L 

American 
Tobacco 
alt.  Dodge 
Danny 
Thomas 
Show 

Carter  Prod. 

alt.  wks. 
Meet  Millie 
L 

P&G 
Fireside 
Theatre 
F 

The  Big 
Picture 

Col 
It. 

Roxing 
From 
Eastern 

Gen.  Foods 
Instant 
Maxwell 

CofTee  L 

Masquerade 
Party 

Co-op 
Monday 
Night 
Fights 
Chris. 
Schenkel 

Johnson 
Wax 

alt.  with 
American 

U.S.  Steel 
United 
States 
Steel  Hour 

alt.  weeks 

Electric 
Auto- 
Lite 
Suspense 
L 

Helene 
Curtis 
Top  Plays 
of  1954 
F 

R 

Rey 
I've 

A  Si 

1 

Toni  Co. 
Dollar  a 

Parkway 
Neutral 
Corner 

Tobacco  Co. 

Robert 
Montgomery 

Presents 

Nash- 
Kelvinatoc 
alt.  wks. 

Truth  or 

Pa 
Sajei 
15) 
Rib 
Bo 
1 

Second 
L 

Westing- 
house 
Studio  One 
Summer 
Theatre 
L 

Block  Drug 
Danger 
L 

Conse- 
quences 
P.  Lorillard 

Wrestling 
from 
Rainbo 

Man  Against 
Crime 
R.  J. 
Reynolds 
F 

(  Co-op 
Who  Said 

Van  Camp 
Sea  Food  Co. 

The  Blue 
A  ngel 
S 

L 

L 

At 

Ringside 

That 
L 

Swan  son 
(alt.  wks.) 
The  Name's 

Mr.  &  Mrs. 
North 

Revlon  & 

Geo 
P 
Sport 

Longines 
Chronoscope 

The  Snmn 
±  tic  omiio 

L 

Congoleum 
Nairn 
L 

Loni 
dhrou 

w 


6:00  PM 


6:15 


6:30 


6:45 


7:15 


7:30 


7:45 


8:( 


8:15 


:30 


8:45 


9:15 


9:30 


9:45 


10:00 


10:15 


10:30 


10:45 


11: 


Jane 
Pickens 
Show 


The  Ameri- 
can Week 
S 


Skippy 
Peanut 
Butter 
You  Asked 
For  It 
L 


Pepsi- 
Cola 
riayhouse 


On  the 
Boardwalk 


Gruen- 
Am.  Safety 
Razor  Corp. 
W.  Winchel 


Packard 
Dealers 
Present 
Martha 
Wright 


Man 
of  the 
Week 
S 


Co-op 
Night 
Editor 


Renrus 
Watch  Co. 
Meet  Your 
Congress 


Earn  Your 
Vacation 


Am.  Tobacco 
Your 
Playtime 


Lincoln- 
Mercury 
Dealers 
Toast 
of  the 
Town 
L 


General 
Electric 

GE 
Theatre 
F 


Dr.  I.  Q. 

S 


Dodge 
Break  the 
Bank 


Bristol 
Myers 
Man  Behind 
the  Badge  1 
L 


P.  Lorillard 
The  Web 
L 


Jules 
Montenier 
alt.  wks. 
Remington 
Band 
What's 
My  Line  L 


Norwich 
Sunday 
News  Spec. 


A  ulhor  Meets 
the  Critics 


Clorcts 
& 

Pharmaceu- 
ticals Inc. 

Rocky  King 
Detective 


Plainclothes 
Man 


Belter 
Living 
Television 
Theatre 


ABC 


SUNDAY 

CBS  DuMONT 


NBC 


MONDAY  -  FRIDAY 

ABC  CBS  DuMONT  NBC 


ABC 


SATURDAY 

CBS  DuMONT 


NBC 


9:( 


9:15 


9:30 


9:45 


10:00 


10:15 


10:30 


10:45 


11:00 


11:15 


11:30 


11:45 


12: 


12:15 


12:30 


12:45 


1:15 


Voice  of 
Prophecy 
Faith  For 
Today  L 


What 
Catholics 
Believe 
S 


Cod's 
World 
S 


Quaker  Oats 
Contest 
Carnival 
L 


Breakfast 
Club 

Philco  Corp 
(M..  W.  & 
F.) 

Quaker  Oats 
(Tu  &  Th) 

A.  E.  Staley 
Co. 
(Tu  &  Th) 


Youth  Wants 
to  Know 
L 


The 
Morning 
Show  M^F 
7-9  a.m. 
Various 
Sponsors 


Garry 
Moore 
Show 
and 
Arthur 
Godfrey 
Time 

(See 
Footnotes 
For  New 

Time 
Schedule) 


Colgate- 
Palmolive 

M-F 
11:30-12  N 
Strike  It 
Rich  L 


Gen.  Mills 
(MWF) 
Valiant 
Lady 
Toni 
(Tu&Th) 


Amer.  Home 
All  Products 
Love  of  Life 
P&G 
Search  for 
Tomorrow 


P&G  Guid- 
ing  Light 
(M-F) 


Gen.  Foods 
Portia  Faces 
Life 
P&TT 
The  Seeking 
Heart 


General 
Mills,  Fri. 
Ding  Dong 

School  L 
Thursdays: 
Gerber 
Prods. 


A  Time 
to  Live 
L 


3  Steps  to 
Heaven 
P&G  L 


Ralston- 
Purina 
alt.  with 
Nestle  Co. 
Space  Patrol 


Home 
L 


TBA 


No 
Network 
Service 


Winky  Dink 
and  You 

S 


Campbell 

Soup 
Abbott  & 

(  riisl.cllo 


National 

Dairy 
The  Big 
Top 
L 


Gen.  Mills 
The  Lone 
Ranger 
F 


1:30  PM 


1:45 


2:00 


2:15 


2:30 


2:45 


3:00 


3:15 


3:30 


3:45 


4:00 


4:15 


4:30 


4:45 


5:00 


5:15 


5:30 


Kcllog 
5»per  ' 

(5-5: 


5:45  PM 


Mi  i 
Ma 
Got 

(5:".( 


FOR  JULY  1954 


■ 


SUNDAY 

MONDAY 

-  FRIDAY 

SATURDAY 

js  QutAQNT 

ABC  ■  CBS  r 

DuMQNT  NRC 

ABC 

CBS  DuMQNT 

NBC 

Religious 

Hour 
Frontiers 
of  Faith 
L 


No 
Network 
Service 


American 
Forum  of 
the  Air 
L 


Quaker  Oats 
Zoo  Parade 
L 


Hallmark 
Hall  of 
Fame 
(5-6  p.m. 
1  out  of  4) 
L 


TBA 


P&G 
Welcome 
Travelers 


Campbell 

Soup 
Double  or 
Nothing 
Tu-Th 
(See 
footnote) 


Art 
Linkletter's 
House  Party 

(See 
Footnote) 
2:30-3  pm 


Colgate  Big 
Payoff 

MWF  Big 
Payoff  Sust. 

Tu.,  Thur. 


Bob  Crosby 
(See  foot- 
notes) 


P&G 
The  Brighter 
Day 


The  Secret 
Storm  Am 

H.  Prod 
4-4:15 

M-W-F 
Sus.  Tu,  Th 


P&G 
On  Your 
Account 


Best  Foods 
St.  5/5  Wed 
4:45  5p.m 


Gen.  Mills 
Barker  Bill's 

Cartoons 
W&F  5-5:15 
p.m. 


Co-op 
Paul  Dixon 
Show 


One  Man's 
Family 
L 


T&rr 

Golden 
Windows  L 


Jergens  Co 
Bride  &  Gr'm 
(M-W-F)  L 


First 
Love 
L 

P&G  L 
Concerning 
Miss 
Marlowe 


Hawkins 
Falls 
L 


Belly 
While 
Show 
L 


Pinky  Lee 
Show 
L 


Howdy 
Doody 


The  Dizzy 
Dean  Show 

Falstaff 
and  Co-op 
Baseball 
Game  of 
the  Week 


What  m  We 
World 
S 


Racing 
Jamaica 
S 


Wrestling 

S 


Explanation:  Programs  In  Italics,  sustalnln; 
Time.  EST:  L.  live;  F.  film:  K.  Kinescope  r 
cording;    E.    Eastern    network;    M.  Midwestern 


NBC— Mon. 
p.m.  EST 


tliru  Fri.  "Kate  Smith  ITnur"  3-1 
Alt.  Mon.  3.45-4:00  p.m.  Corn  Prod- 
ucts Refining  Co.;  Tues.  3:45-4:00  p.m.  Dow 
Chemical  Co  :  Wed.  3:15-4:00  American  Hair 
&  Felt  Co..  Parker  Brothers,  Inc.,  The  Birden 
Co..  Gerbe-  Products  Co.:  Thurs.  3:1.1-4:00 
Ludens  Tnc. .  Doeskin  Products  Inc..  Simoniz 
Co..  also  S.O.S.  Co..  Bymart-Tintair  Inc..  Con- 
solidated Cosmetics. 

Mon.  thru  Fri.  Howdy  Doody"  5:30-0:00  p.m. 
EST.  Standard  Brands.  Inc..  Kellogg  Co..  Col- 
gate-Palmolive Co.,  Continental  Baking  Co.  Inc.. 
Ludens  Inc.,  International  Shoe  Co..  Welch 
Grape  luice  Co.,  Campbell  Soup  Co. 

CBS— Garrv  Moore  M. — Thu.  10-10:30  a.m.,  Fri. 

10-11.30  a.m. 
10—10:15  Mon.  Pacific  alts.  Masland,  Tue.  See- 

man.  Wed.  Simoniz.  Thu.  Swiftning.  Fri.  Swift 

All  Sweet. 

10:15-30  Mon.  Comstock  alt.  wks.  Hoover.  Tue. 
Kellogg.  Wed.  Best  Foods.  Thu.  Toni  alt.  wks. 
Chun  King,  Fri.  Noige. 


Bristol  Myers. 
Converted  Rice. 
Borden. 
.    Swift  Peanut  Butter. 

Tu.  &  Th.— Kellogg 
M.,  W..  Fri.— Lever 
M.-Thu. — Plllsbury 
Fri.   Bauer   &  Black. 


10:30-45  Fri. 
10:45-11  Fri. 
11-11:15  Fri. 
11:15-30  Fri. 
House  Party 
2:30-45  p.m., 
2:30-45  p.m., 
2:45-3  p.m.. 
2:45-3  p.  m 
Arthur  Godfrey  M. — Thu.  10:30-11:30. 

10:30-10:45  M.  &  W.  Minnesota  Mining 
Tu.   &  Th.  Frigidaire. 

10:45-11  M.  &  W.  Kellogg.  Tu.   &  Th. 

&    W.    Lever   Bros.,  Tu. 


Toni. 
&  Th. 


11-11:15  M. 
Nabisco. 

11:15-30  M.— Thu.  Pillsbury. 

Bob  Crosby  3:30-45  p.m..  Tue.— Toni,  3:30-45  Tru. 
— SOS,  alt.  wks.,  Fri. — Englander,  alt.  wks., 
3:45-4  p.m.,  Tu.  &  Th.  Am.  Dairy.  Mon..  Wed. 
&  Fri. — General  Mills 

Robert  Q.  Lewis  Mon..  Wed.,  Fri.  2-2:30 

2-2:15  Wed.— Best  Foods 


4* 

BROADCASTING 
TELECASTING 

July  12,  1954 


LOCAL  NEWS  FILMS 


A  CANADIAN  STATION  DEMONSTRATES  THEIR  VALUE 


AN  EARLY-EVENING,  sponsored  news- 
reel  show  on  local  events  of  the  day,  and 
one  which  would  create  considerable  envy 
among  many  stations  in  larger  markets,  has 
been  telecast  by  CFPL-TV  London,  Ont., 
since  the  outlet  went  on  the  air  last  Nov.  28. 

Planners  and  doers  of  the  10-minute  Your 
Television  Newsreel,  which  is  seen  Monday 
through  Saturday  at  7  p.m.  following  the 
national  news  feature  on  the  CBC-TV  net- 
work, appeared  to  know  what  they  wanted 
and  where  they  were  going  from  the  be- 
ginning. 

W.  J.  Blackburn,  president  of  the  London 
Free  Press  Printing  Co.  (CFPL,  London 
Free  Press) ,  figured  news  would  be  of  prime 
importance  in  any  sort  of  television  opera- 
tion in  the  area.  He  kept  this  in  mind  while 
planning  for  CFPL-TV,  although  privately- 
owned  tv  stations  had  not  been  authorized 
by  CBC  at  that  time. 

Mr.  Blackburn  turned  down  the  idea  of 
putting  together  CFPL-TV's  news  show  the 
easy  way.  He  felt  "stills"  had  a  limited 
place  in  television  and  that  it  would  compli- 
cate the  operation  to  develop  negatives  and 
put  them  straight  on  the  air  by  reversing 
the  polarity  of  the  tv  signal.    For  CFPL-TV 


it  was  to  be  a  modern  film  department. 

CFPL-TV  began  with  five  minutes  of 
Your  Television  Newsreel.  On  the  first  day 
of  operation  a  big  laundry  fire  broke  out 
and  the  London  outlet  put  the  first  spot 
newsreel  on  the  air  just  before  sign-off. 
Last  Jan.  1,  Newsreel  was  increased  to  10 
minutes. 

The  newsreel  program  covers  a  wide 
range  of  local  happenings.  One  day  it  is 
a  rally  of  young  people's  groups;  another 
time  a  human  interest  story  at  the  dog 
pound;  the  route  of  a  new  traffic  bypass;  a 
plug  for  the  opening  of  the  local  ballet 
group;  cheerleaders  doing  their  stuff  at  a 
public  school;  the  city  council  deliberating 
on  the  pros  and  cons  of  water  fluoridination, 
and  CFPL-TV  on  a  visit  to  the  dental  clin- 
ics; and  the  station's  newsfilm  men  are  not 
as  late  on  police  and  fire  stories  as  at  first 
anticipated. 

Heading  the  film  department  is  Ron  Laid- 
law,  former  newspaper  photographer.  His 
assistant  cameraman  is  Ken  Dougan,  for- 
mer Canadian  Army  motion  picture  pho- 
tographer and  former  newspaperman.  H. 
G."  Lane,  the  laboratory  man,  has  served 
with  the  National  Film  Board  and  is  trained 


IN  SINCERE  APPRECIATION 
to 

THE  ART  DIRECTORS  CLUB 

for 

AWARD  FOR  DISTINCTIVE  MERIT 


MICKEY  SCHWARZ 

director  of 

"Bather  Narrator" — Ivory  Soap  Commercial 
for  Procter  &  Gamble  Company — Compton 
Advertising,  Inc. 

Only  "live"  filmed  commercial  to  win  the  1954  award! 


RON  LAIDLAW 

Film  chief  for  CFPL-TV 

• 

to  repair  cameras.  Mrs.  Clifford  Broad- 
hurst  does  filing  at  the  film  library,  splicing 
and  other  secretarial  work. 

CFPL-TV  has  two  Bell  &  Howell  70  DL 
cameras,  a  Pathe  M  camera,  used  chiefly 
for  studio  commercials  and  on  the  animation 
stand,  and  an  Auricon,  200-foot  sound  cam- 
era. The  Free  Press  provides  two  Rollei- 
flexes  for  emergencies  and  CFPL-TV  owns  1 
a  view  camera,  for  making  slides,  and  a 
Rolleicord,  used  by  Farm  Editor  Roy  Jewell. 
The  department  has  a  Model  22  Houston 
Fearless  film  processor.  For  coverage  there 
is  a  Chevrolet  station  wagon. 

Right  now  CFPL-TV  is  experimenting 
with  speeding  up  processing,  already  has 
found  a  new  way  to  move  up  processing 
time  from  13  feet  per  minute  to  25  feet  and 
hopes  to  do  better. 

This  is  important,  CFPL-TV  feels,  since 
it  means  the  deadline  can  be  moved  back 
on  fast-breaking,  last-minute  stories,  such 
as  that  in  a  recent  day's  coverage. 

That  day  150  feet  of  film  was  sent  to 
the  laboratory  at  2  p.m.,  and  processed 
immediately.  Mr.  Laidlaw  then  worked  to 
3  p.m.  shooting  three  stories  and  this  300 
feet  was  processed  when  he  arrived  back. 
The  Newsreel  film  was  complete  by  6  p.m., 
but  the  early  story  was  not  ready  for  writing 
until  4:30.  The  writing  was  difficult  and 
did  not  reach  the  projection  room  until 
6:58:30,  but  Newsreel  made  it  on  schedule. 

Bob  Reinhart,  assistant  station  manager, 
is  commentator,  and  John  Trethewey,  CFPL 
radio  news  editor,  is  writer.  The  show  is 
sponsored  by  Canada  Bread  Ltd.  and  Burns 
Packing  Co.  (meats)  on  alternate  nights. 


REFRESHING! 


Page  92    e    July  12,  1954 

A 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 

Broadcasting    •  Telecasting 


star-studded  feature 


ilms 


for  TV. . . 


o  new 

are  still  reserved  for 
lotion  Picture  Theaters 


-  |ht  now,  you  can  sign  for  the  rights  to  the  showing  in  your 
irkef  of  every  one  of  the  30  recent,  major  studio  feature 
ns  never  before  seen  on  TV  which  make  up  the 
:  .jneral  Teleradio  "First  with  the  Finest"  film  franchise. 


yvon't  delay  your  scheduling  a  single  day 
It  twelve  of  these  films  are  so  recent  that  they  are 
ing  held  by  the  film  distributors  for 
Dtion  picture  showing  until  the  dates  listed. 


ou  can't  blame  them  when  you  consider  that  $45,000,000 
as  spent  to  produce  the  30  films  in  the  first  place. 

on't  you  be  left  waiting  in  line  in  your  market. 

ct  now.'  Call...  New  York-LO  4-8000  •  1440  Broadway 
Chicago  — WH  4-5060  •  Tribune  Tower 
Los  Angeles- HO  2-2133  •  7373  No.  Vine  St 


THE 


ARCH  OF  TRIUMPH  (now  available) 

BODY  AND  SOUL  (available  8/10/54) 

CASBAH  (now  available) 

CAUGHT  (now  available) 

COUNTESS  OF  MONTE  CRISTO 
now  available) 

THE  DARK  MIRROR  (now  available) 

DOUBLE  LIFE  (now  available) 

FABULOUS  DORSEYS  (available  11/13/54) 

FORCE  OF  EVIL  (now  available) 

FOUR  FACES  WEST  (available  8/10/54) 

LET'S  LIVE  A  LITTLE  (available  12/7/54) 

LETTER  FROM  AN  UNKNOWN  WOMAN 

(now  available) 

LOST  MOMENT  (now  available) 

LULU  BELLE  (available  9/7/54) 

MACBETH  (now  available) 

MAGIC  TOWN  (now  available) 

MAGNIFICENT  DOLL 

now  available) 


MIRACLE  OF  THE  BELLS 

now  available) 

MR.  PEABODY  AND 
THE  MERMAID  (now  available) 

NO  MINOR  VICES  (now  available) 

NORTHWEST  STAMPEDE 

(available  8/25/54) 

ONE  TOUCH  OF  VENUS 
(now  available) 

THE  OTHER  LOVE 

(available  10/13/54) 

PRIVATE  AFFAIRS  OF  BEL  AMI 

(available  10/16/54) 

RAMROD  (available  8/25/54) 

RUTHLESS  (available  9/12/54) 

THE  SCAR  (available  12/6/54) 

SECRET  BEYOND  THE  DOOR 
(now  available) 

THE  SENATOR  WAS  INDISCREET 

now  available) 

SO  THIS  IS  NEW  YORK 
(available  12/13/54) 


Broadcasting    •  Telecastin( 


July  12,  1954    •    Page  93 


1 


!  i 
!  GREAT  AMERICANS  I 

Superbly  produced  •  dramatically  portrayed 
26  quarter  hour  episodes  .  .  . 

I  This  saleable  prestige  TV  film  series  (authenticated 

:  by  Encyclopedia   Britannica)    highlights  lives  of 

|  these  great  Americans  and  their  contributions  to 

:  our  American  heritage. 


Christopher  Columbus 
Benjamin  Franklin 
Thomas  Jefferson 
Lewis  &  Clark 
John  Marshall 
Eli  Whitney 
Daniel  Webster 
Henry  W.  Longfellow 
John   C.  Fremont 
Andrew  Carnegie 
Susan  6.  Anthony 
James  Fenimore  Cooper 
John  Greenleaf  Whittier 


LaSalle 

George  Washington 
Daniel  Boone 
Alexander  Hamilton 
John  Quincy  Adams 
Andrew  Jackson 
John  C.  Calhoun 
Horace  Mann 
Abraham  Lincoln 
Booker  T.  Washington 
Washington  Irving 
Louisa  May  Alcott 
Oliver  Wendell  Holmes 


This  series  offers  unlimited  merchandising  op- 
portunities, local  school  and  civic  tie-ins,  etc. 

GREAT  AMERICANS  has  been  tested  and  proved 
by  such  outstanding  accounts  as: 

The  Michigan  Bell  Telephone  Co. 
Southwestern  Bell  Telephone  Co. 
North  Pole  Ice  Cream,  Pittsburgh 
Old  Stone  Bank,  of  Providence 
Adams    Dairy,    Kansas    City,  Mo. 

.  .  .  and  scores  of  other  "sales-conscious"  adver- 


J  Write  or  wire  today  for  audition  prints  and  rates. 
I   Exclusive  in  your  market. 


FILM  BUILDS  RATINGS 


HOW  FILM  HELPED  KTTV  GET  INTO  THE  BLACK 


by  Marjorie  Ann  Thomas 


w  "l/ie  library  thai  payt  for  it$el[" 

^  .Program  Service 


(A  division  of  Muzck  Corp.) 
221  Fourth  Ave.,  New  York  3,  N.  V.  •  OR.  Iiar.l  t-7100 


CAREFULLY  programmed  filmed  tv  shows 
are  given  much  of  the  credit  by  the  station's 
management  for  the  rapid  advance  of  KTTV 
(TV)  Hollywood  in  the  highly  competitive  Los 
Angeles  market.  Through  tv  films,  according  to 
Richard  A.  Moore,  station  vice  president  and 
general  manager,  "national  sponsors  can  reach 
the  public  on  a  local  level  with  nationally- 
known  entertainment  names." 

The  station's  steady  improvement  of  its  posi- 
tion, according  to  American  Research  Bureau 
ratings,  can  be  charted  since  the  emphasis  was 
placed  on  film  programming  a  little  less  than 
two  years  ago. 

The  Los  Angeles  Times-owned  station  had 
a  June  ARB  rated  33.1  share  of  audience  for 
Monday  through  Friday,  12  noon  to  6  p.m. 
period.  Moving  from  an  8.5  in  1952  to  a  22.6 
in  1953,  KTTV's  share  averaged  33.2  in  the 
first  six  months  of  1954. 

In  the  Sunday  through  Saturday,  6  p.m.  to 
12  midnight  slot,  KTTV  has  a  15.4  ARB  rated 
share  of  audience  for  the  first  six  months'  aver- 
age this  year. 

Believing  that  the  day  is  not  far  away  when 


d 
o 

<u 
u 

c 

o 


JOcJ^g^y  distributor  that  Bonded  TV  Film  Service  handles 
TV  film.  And  what  ff^^^'  ^oes  "nandle"  mean,  they  asked.  Well, 
I'd  YZy\Q^    to  tell  you,  I  said  and  did:  When  the  <^flw«J^ 


now, 

finishes  printing  a  film,  Bonded  takes  over.  We  attach  leaders,  mount 
on  a   \%q])   and  label  each  print  for  you.  If  it's  a  program,  we  splice 


in  commercials.  Next  we  mail  it  or   J-'^^V',  by 


& .  And  we 


keep  a  "Print  Control  Record"  of  where  every  print  is,  until  it  returns. 
Then  we  examine  each  print  carefully,  clean  and  repair  if  needed  and 
give  you  a  "Condition  Report"...  so  you'll  know  whether  those 
CENSORED  took  good  care  of  it  or  chewed  it  all  up.  This  is  so  you 
will  always  know  which  print  is  good  enough  for  a  big  city,  or  just  for  a 
small  city  or  only  for  the  And  Bonded  stores  vour<^^^o) 

it  out  again.  Interesting  part  is, 


until  you  tell  us  to 


we  can  do  all  this  cheaper  than  you  can  do  it  for  yourself,  by  the  dozen 
or  by  the  thousands.  That's  our  business  ar 

'/@^  us.  You'll  be  /^y  ]  you  did! 


and  we  '** 


DED  TV  FILM  SERVICE  Inc. 

LOS  ANGELES  ■  904  N.  La  Cienega  •  BR  2-7825 
NEW  YORK  •  630  Ninth  Avenue  •  JU  6-1030 


FASTER,  SAFER,  LESS  COSTLY ...  Because  It's  More  Efficient! 


sponsors  will  book  their  programs  into  individ- 
ual markets  with  advertising  messages  aimed 
at  that  market,  Mr.  Moore  declares  that  "all! 
business  is  local  whether  the  product  comes  i 
from  a  national  client  or  not,  because  the  viewer  j 
has  to  go  to  a  local  merchant  to  buy  it. 

"In  many  instances  the  greatest  results  come 
when  the  commercials  are  delivered  or  inte-i 
grated  by  a  local  personality,"  he  continues.  "A 
station  should  express  the  personality  of  the  I 
community.  It  can  do  this  best  by  the  develop-  j 
ment  of  station  personalities  and  announcers 
whom  viewers  feel  are  'neighbors.'  In  a  sense,  I 
it's  like  a  friendly,  respected  neighbor  recom- 
mending a  product." 

The  programming  philosophy  behind  KTTV, 
which  trade  sources  indicate  is  operating  in 
the  black  and  grossing  in  excess  of  $500,000  per 
month  on  total  time  and  program  sales,  is  based 
on  syndicated  film  packages,  strong  local  per- 
sonalities, complete  local  news  coverage  and  top 
children's  shows. 

And,  as  program  director  Robert  Breckner 
explains  it,  "our  key  is  the  area  between  5:30 
and  7  p.m.,  which  is  dominated  by  children's 
programs  and  news."  In  this  way,  "we  capture 
the  children  early,  hold  on  to  them  and  move 
into  family  fare,  and  by  the  time  we  swing  into 
adult  programming  our  audience  is  set." 

Regional  Control 

With  51  syndicated  film  packages,  either  on 
the  air  or  going  on  shortly,  KTTV  acquires 
film  on  a  regional  basis.  Though  he  asserts  the 
station  is  not  in  the  film  distribution  business, 
Mr.  Moore  says,  "advertisers  who  distribute 
regionally  are  becoming  more  and  more  anxious 
to  buy  top  programs  that  they  can  place  in 
more  than  one  market.  The  only  way  we  can 
assure  some  of  these  top  sponsors  that  privilege 
is  for  the  station  to  step  in  and  buy  properties 
outright  for  the  region,  making  them  available 
to  the  sponsor. 

"More  important,"  he  adds,  "the  sponsor  then 
has  the  privilege  of  selecting  the  city,  the  station 
and  the  night  on  which  he  wishes  to  show  the 
program  with  complete  regard  for  not  only  his 
own  sales  problem  but  for  the  local  viewing 
habits  of  the  individual  city." 

To  date,  KTTV  has  taken  Fabian  of  Scotland 
Yard  for  the  11  western  states  and  Texas  and 
Stories  of  the  Century  for  five  western  states. 
The  former  has  not  been  scheduled  for  tele- 
casting yet,  but  the  latter  is  sponsored  in  six 
markets  by  Anheuser-Busch  and  on  KTTV  by 
Sears,  Roebuck  &  Co.  By  making  these  regional 
rights'  purchases,  Mr.  Moore  believes  KTTV 
can  be  assured  of  the  very  best  video  film  series 


ATTENTION! 

FILM  EXPERTS 

Send  $2  for  the  new  plas- 
tic disc  computer  which, 
in  seconds,  accurately  com- 
putes timing  problems  for 
you. 

READY-EDDY 

SANDY   HOOK,  CONN. 


Page  94    •    July  12,  1954 


Broadcasting    •  Telecasting 


i 


On  the  set  of  "I  Love  Lucy,"  starring  Lucille  Ball  and  Oesi 
Arnaz.  The'  nation's  Number  1  TV  show  for  1951,  1952  and 
1953  is  a  pioneer  of  the  technique  of  filming  its  program  as  a 
live  show  with  audience.  Desilu  Productions  uses  three  Mitchell 
35mm  BNC  cameras  in  filming  "I  Love  Lucy." 


TO  1*11*11 


Joan  Davis  on  the  set  of  "I  Married  Joan,"! 
produced  by  P.  J.  Wolf  son  and  appearing . 
on  NBC.  Three  Mitchell  35mm  BNC  cameras 
are  used  on  this  top  TV  show,  Which  is  in 
its  2nd  year.  Jim  Backus  plays  the  male  lead. 


It  takes  more  than  just  a  good  script  to  insure  the  success 
of  a  top-rated  network  program.  The  on-stage  performances  of 
the  stars  and  supporting  cast  must  be  outstanding, 
carefully  timed,  superbly  directed.  And  the  camera  must 
perform  flawlessly  in  its  vital  role  of  recreating  the 
superior  quality  of  the  show  for  millions  of  TV  viewers. 

Mitchell  cameras— internationally  famous— provide  the 
matchless  photographic  performances  so  necessary  to  the 
successful  making  of  the  finest  theater  quality  films. 
That  is  why,  wherever  top  quality  filming  is  the  foremost 
consideration,  Mitchell  Cameras  are  to  be  found . . . 
bringing  success  into  focus. 


Dennis  Day,  star  of  "The  Dennis  Day  Show," 
a  top-rated  NBC  program.  Originally  "live," 
this  series  is  in  its  second  year,  and  is  now 
produced  on  film  by  Denmac  Productions, 
using  a  Mitchell- 35mm  BNC  camera. 


MITCHELL  The  only  truly  Professional  Motion  Picture  Camera 


CORPORATION 


666  West  Harvard  Street  •  Glendale  4,  Calif.  •  Cable  Address:  MITCAMCO 
•  85%  of  the  professional  motion  pictures  shown  throughout  the  world  are  filmed  with  a  Mitchell 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  95 


NO  ONE  KNOV/S  ASqs 


^  a  purpose  the 

,lCt;c  for  a  PU1^ 

As  vou'd  expect , »  '       MUZAU  dis. 

tingled  month  on  a  vn 

tract  baas- 


Audits  discs  ^d  sf. 


nvs  for  U«el' 

CAdWl      \  v   .  OUchard  4.7400 


WORDS  TO  THE  WISE 

MICKEY  SCHWARZ,  president  of  AT.V.  Film 

Productions,  has  been  assigned  by  Compton 
Advertising,  Inc., — for  the  Second  year 
— to  produce  and  direct  Procter  & 
Gamble's  "Fireside  Theater"  formats 
and  commercials,  featuring  screen  star 
Gene  Raymond,  for  the  1954-55  season. 


A.  T.  V.   FILM   PRODUCT  IONS,  Inc. 

1600  Broadway  •  New  York  19,  N.  Y.  •  Circle  7-6434 

"Creative  Motion  Pictures  for  Television" 


being  produced  with  which  to  compete  with 
network  programming. 

Of  the  top  25  syndicated  and/or  locally  pro- 
duced   programs,    according   to   April  ARB, 
KTTV  had  14;  of  the  top  37,  according  to  May 
ARB,  KTTV  had  23.  In  the  June  ARB  listing 
of  the  top  33  programs,  KTTV  accounts  for  17 
of  them.  The  programs  and  their  ratings  are: 
(1)  Badge  714,  27.6;  (2)  Paul  Coates  Confi-l 
dential  File,  26.8;  (4)  Life  of  Riley,  22  A;  (5) 
Waterfront,   21.1;    (6)    Superman,   20.8;  (9)| 
Annie  Oakley,  16.7;  (10)  Lone  Wolf,  15.1;  (11) 
/  Led  Three  Lives,  15.1;  (15)  My  Hero,  13.3; 
(18)  George  Putnam  News  (Wednesday),  12.7;l 
(20)  Favorite  Story,  11.4;  (21)  George  Putnam 
News  (Tuesday),  11.1;  (23)  Time  For  Beany 
(Wednesday),  10.5;  (24)  Flashback,  10.5;  (25)1 
George  Putnam  News   (Friday),   10.5;  (31) 
Rarnar  of  the  Jungle  (Tuesday),  10.0;  (32) 
Time  For  Beany  (Thursday),  10.0. 

A  new  departure  in  daytime  programming 
was  inaugurated  recently  with  the  use  of  two 
half-hour  tv  films,  previously  considered  of 
nighttime  quality,  in  a  daytime  across-the-board 
strip  in  the  12:45  p.m.  time  slot.  Now  com- 
pletely sold  out  on  a  participation  basis,  KTTV 
draws  from  such  series  as  Rebound,  Fireside 
Theatre,  Chevron  Theatre,  Schlitz  Playhouse, 
Hollywood  Offbeat  and  various  Bing  Crosby 
Enterprises  packages. 

Local  News  Stressed 

Borrowing  from  the  local  newspapers'  policy 
that  the  burning  down  of  the  local  department 
store  is  of  far  more  interest  than  something 
happening  in  New  York  and  oftentimes  in 
Washington,  KTTV  stresses  local  news  and 
special  events  coverage,  both  on-the-spot  and- 
film.  A  department  of  12  people  works  on  the 
newsreel  operation.  An  added  advantage  is  the 
station's  blanket  contract  with  General  Petro- 
leum to  sponsor  all  newsworthy  special  events, 
With  three  complete  remote  units,  each  of  which 
operates  separately,  KTTV  last  year  telecast 
more  than  1500  remotes  and  is  averaging  more 
than  17  per  week  currently. 

Additionally,  KTTV  has  two  half-hour  film 
programs  weekly,  Open  Road  and  Before  Your 
Eyes,  which  are  locally  produced  and  for  local 
viewing  only. 

After  viewers  become  aware  of  the  station 
through  emphasis  on  local  personalities  and 
local  news  and  special  events  coverage,  then, 
according  to  Mr.  Breckner,  expensive  film  pack- 
ages can  be  profitably  exposed.  And,  he  adds, 
"after  you  build  the  ratings,  see  to  it  there  are 
adjacencies  available  for  sponsors." 

The  station  programs  a  theatrical  movie  on 
Tuesday  evenings  at  9  p.m.,  one  on  Thursday 
evenings  at  9:30  p.m.  and  two  on  Saturday.  In 
addition,  each  week  night  KTTV  televises  two 
full-length  theatrical  films  starting  at  11 :20  p.m. 
Titled  Jackson's  Theater  with  Jackson  Wheeler 
as  host,  these  late  shows  have  produced  some 
impressive  sales  success  stories. 

"A  typical  example  is  the  result  obtained 
by  Tique  Ravive  Inc.,"  Mr.  Moore  reports. 
"The  firm  received  289  direct  orders  for  a  $2.50 


LAUGH 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


Page  96    •    July  12,  1954 


Broadcasting    •  Telecasting 


•   ...to  BIGGER  AUDIENCES 

...to  MORE  CUSTOMERS 

RALPH  BELLAMY 


...  a  great  star  bringing  realistic,  action  packed 
adventures  that  every  member  of  the  family  will  enjoy! 

Now,  82  half  hour  films  available 

•  Made  expressly  for  TV 

•  Ready  for  1st  or  2nd  run  sponsorship  m  leading  markets 


a  proven  success!  Originally  V 
telecast  as  "Man  Against  Crime"  \  1  J         T  V 
with  super-sized  national  ratings!  VI? 

That's  not  all!  ▼  f 

For  an  extra  sales  producing  wallop  you  get 
MCA  TV's  high  power  pre-planned  merchandising  with 

ready-to-use  promotion  and  point-of-sale  material  that 
will  multiply  the  impact  of  every  dollar  you  invest! 


This  is  the  way 


to  money  making  sponsorship  of  "Follow  that  Man!"  Call  your  nearest 
MCA  TV  office  about  availability  in  your  market  —  today! 


Now-Complete  Service  for  All  of  Canada:  MCA  (CANADA)  LTD. 

TORONTO,  ONTARIO,  CANADA:  111  Richmond  Street 
NEW  YORK:  598  Madison  Avenue,  PLaza  9-7500 
BEVERLY  HILLS: 

9370  Santa  Monica  Blvd.,  CRestview  6-2001  or  BRadshaw  2-3211 

ATLANTA:  515  Glenn  Building,  Lamar  6750 

BOSTON:  45  Newbury  Street,  COpley  7-5830 

CHICAGO:  430  North  Michigan  Avenue,  DEIaware  7-1100 

CLEVELAND:  1172  Union  Commerce  Bldg.,  CHerry  1-6010 


Broadcasting   •  Telecasting 


CINCINNATI:  3790  Gardner  Avenue,  SYcamore  9149 

DALLAS:  2102  North  Akard  Street,  Prospect  7536 

DETROIT:  837  Book  Tower,  WOodward  2-2640 

SAN  FRANCISCO:  105  Montgomery  Street,  EXbrook  2-8922 

SEATTLE:  715  10th  North,  Minor  5534 

ROANOKE:  3110  Yardley  Drive,  NW,  ROanoke  2-4857 

NEW  ORLEANS:  5405  South  Prieur,  UNiversity  5104 


My  12,  1954    •    Page  97 


starring  HUGH  MARLOWE  with  Florenz  Ames  as  Inspector  Queen 


Page  98    •    July  12,  1954 


Broadcasting   •  Telecasting 


Here's  a  new  TV  show  that's  as  reassuring  as  money  in  the  bank  ...  a  first-run  series 
that's  backed  by  a  25-year  habit  of  success. 

A  SUCCESS  IN  EVERY  MASS  MEDIUM 

In  print  ...  on  the  screen  ...  on  the  air— "Ellery  Queen"  has  consistently  spelled  "box-office". 
On  TV  live— on  a  handful  of  DuMont-cleared  stations— "Ellery  Queen"  demonstrated  an  amazing 
ability  to  dominate  its  period,  without  any  "inheritance"  .  .  .  against  any  competition. 
Now,  specially  filmed  for  TV  .  .  .  starring  the  man  who  created  the  radio  role,  "Ellery  Queen" 
is  marked  for  new  highs. 

A  TREMENDOUS  READY-MADE  AUDIENCE 

The  readers  who  made  "Ellery  Queen"  a  30,000,000-copy  best-seller  .  .  .  the  movie  goers  .  .  . 
the  former  listeners  and  viewers— these  are  the  people  who  give  this  new  series  a  ready  made, 
multi-million  audience.  Marlowe  fans  who  have  enjoyed  his  work  on  stage  and  screen 
("Voice  of  the  Turtle"  .  .  .  "Twelve  O'Clock  High"  and  many  others)  will  swell  the  figure. 
And  top  production— all  down  the  line— will  win  and  hold  new  viewers  for  this  series. 

A  SHOW  THAT  CANT  MISS 

To  the  proved  commercial  impact  of  mystery  shows,  "The  Adventures  of  Ellery  Queen" 

adds  the  power  of  a  great  name  .  .  .  the  prestige  of  fine  dramatic  programming.  Call,  write  or  wire 

for  the  full  story,  and  for  franchises  in  areas  where  you  need  a  show  that  can't  miss. 


f 

477  MADISON  AVENUE,  NEW  YORK  22,  N.  Y.  •  1041  N.  FORMOSA  AVENUE,  HOLLYWOOD  46,  CALIF. 

1 1  H^I^Hi^^^^^l^^HHBHB^^^^HHHfl^lSHHflHHH 


elevision  JfBro grams  of  Omerica,  inc. 


i 


Broadcasting 


Telecasting 


July  12,  1954    •    Page  99 


product  advertised  once  on  the  program  at  1 : 30 
a.m. 

"Running  nightly  movies  until  2:30  a.m.,  with 
all  participating  spots  sold  out  most  of  the  time, 
may  be  strictly  a  local  phenomenon,"  Mr. 
Moore  points  out.  "Los  Angeles  has  an  un- 
usually late  audience  because  of  the  swing  shifts 
at  aircraft  and  other  industries.  A  study  of  the 
situation  shows  that  in  this  area  there  is  a  tv 
audience  of  more  than  500,000  after  midnight." 

Incidentally  he  adds,  "the  quality  of  the 
theatrical  films  has  little  to  do  with  the  actual 
sales  results.  At  least,  that  has  been  our 
experience." 

Not  to  be  dismissed  lightly  are  the  efforts  of 
the  station's  sales  promotion  and  publicity 
directors,  Jack  O'Meara  and  Reavis  Winckler, 
respectively.  The  local  press  and  tv  columnists 
were  recently  taken  on  their  first  tv  press  junket, 
which  featured  a  trip  to  "Centuryville,"  some- 
where in  California,  via  a  five-car  Santa  Fe 


train,  to  herald  the  start  of  Stories  of  the  Cen- 
tury on  KTTV. 

It  is  not  unusual  for  metal  frogs  and  paper 
butterflies  to  jump  and  fly  out  of  the  station's 
press  releases.  In  the  past  few  months  these 
releases  have  contained  such  items  as  handcuffs 
(Captured),  puzzles  (Sherlock  Holmes  feature 
films),  card  case  (Lone  Wolf),  compass  (Water- 
front), wrist  watch  (Time  For  Beany),  Bromo 
Seltzer  (New  Year's  Day  parade),  pistol  (Annie 
Oakley),  miniature  skeleton  (Inner  Sanctum), 
rubber  snake  (Ramar  of  the  Jungle),  boot  and 
gun  charms  (Hopalong  Cassidy  feature  films), 
black  eye  patch  (Colonel  March  of  Scotland 
Yard),  and  the  6'  6"  beauty  winner  who  per- 
sonally delivered  the  releases  promoting  the 
station's  "Big  Saturday  Night"  program  sched- 
ule. 

No  new  program  seems  too  unimportant  for 
Messrs.  O'Meara  and  Winckler  to  come  up  with 
the  appropriate  attention-getting  gimmick  to 
promote  and  publicize  that  particular  program. 


A  BETTER  MARKET 


THAN  NEW  YORK,  CHICAGO 
OR  LOS  ANGELES 


Topeka  is  America's  14th  city*  in  Consumer  Spend- 
able Income  with  $6,804  per  household  .  .  .  29.7% 
above  the  national  average  .  .  .  outranking  New  York, 
Chicago,  or  Los  Angeles!  Each  Topeka  family  has 
$1,558  more  to  buy  your  product! 


WIBW-TV  SELLS  'EM- 


Sell  these  free-spenders  with  Topeka's  only  TV 
station— WIBW-TV  on  VHF  Channel  13.  Right 
now  we're  delivering  52,472  homes  on  interim 
operation.  But  that  figure  will  more  than  double 
as  soon  as  our  new  tower  hits  the  1000  foot 
mark. 


"Consumer  Markets  '54. 


The  Kansas  View  Ftoint 


CBS-DuMONT-ABC 
Interconnected 

TOPEKA,  KANSAS 

Ben  Ludy,  Gen.  Mgr. 

WIBW  &  WIBW-TV  in  Topeka 
KCKN  in  Kansas  City 


A  PAUSE 
FOR  STATION 
IDENTIFICATION 


COLOR-MINDED  WKY-TV  Oklahoma  City 
has  adopted  this  artist's  palette  as  a  sta- 
tion identification.  The  paint  daubs  are 
of  various  colors;  the  brushes  are  tipped 
with  red,  blue  and  green.  The  station 
has  a  regular  schedule  of  studio-origi- 
nated color  tv  programs. 


A  SEASONAL  motif  is  apparent  in  the  IDs 
on  WBRE-TV  Wilkes-Barre,  Pa.  This  one 
is  appropriate  to  the  summer  months.  The 
uhf  ch.  28  station's  channel  number  is 
prominent  on  the  identifications. 


KFYR-tv 


THE  CAPITOL  BUILDING  of  North  Dakota, 
a  local  and  state  landmark  is  featured  on 
this  station  ID  of  ch.  5  KFYR-TV  Bismarck. 


WDEF-TV 

channel  12 
CHATTANOOGA 


Page  100    •    July  12,  1954 


REMINDER  of  the  historical  heritage  of 
Chattanooga,  Tenn.,  is  supplied  by  this 
ID  of  WDEF-TV.  The  Civil  War-vintage 
cannon  is  on  an  outpost  overlooking  the 
city. 

Broadcasting    •  Telecasting 


from  ^ 


Interna 


,  marvelous  I  0f 


,n9  P.--,e  cVents  _Y«  popV»°f,lyanyone  in  *e 


extlus.ve  P  tha,  ,s 
.  nnd  o  ra'  9 


w.eW  W  se»ec.  9r-P 

est  list  ot  n»  are  now  r 

and  °9enC,eS.  teW  in  color- 
during  complete* 

OR  F°* 


imperial  WORLD  films,  inc 

49  EAST  OAK  ST.,  CHICAGO  11,  ILL. 
RUSS  DAVIS,  President 
Phone  Michigan  2-6200 


.y.v.V 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  101 


THERE  IS  A 

Eli 

FOR  EVERY  NEED! 


Whatever  your  requirements  in  motion  picture  or  TV 
film  processing  equipment,  Houston  Fearless  has  the  answer. 
16mm,  35mm,  70mm  . . .  black  and  white  or  color . . . 
negative,  positive,  reversal  or  positive-negative  color  film., 
from  5  to  250  feet  per  minute  . . .  from  the  smallest, 
most  compact  unit  to  the  largest  installation,  Houston  Fe_ 
builds  the  finest,  most  dependable,  best  engineered  of  all 
processing  equipment.  Houston  Fearless  is  a  major  supplier  to 
the  Military  and  is  known  and  respected  throughout  the  world. 
Only  a  few  of  the  many  Houston  Fearless  models  are 
shown  here.  For  complete  information  on  the  type  of  equipment 
best  suited  for  your  particular  needs  or  for  help  on  your 
special  requirements  and  problems,  send  the  coupon  below. 
Houston  Fearless  engineers  will  recommend  what  is  most 
appropriate  and,  if  desired,  plan  your  entire  film  processing 
lab  for  maximum  efficiency  and  highest  quality  results. 


r 


lm... 
Fearless 


Me 

HOUSTON 
FEARLESS 


"World's  Largest  Manufacturer  of  Motion  Picture 
Film  Processing  and  TV  Studio  Equipment" 


Houston-Fearless  C 


11807  W  n't"". ^orP°ro»''on 


s  6",  Colif. 


owing  purpose: 


11801  W.  OLYMPIC  BLVD.  LOS  ANGELES  64,  CALIF. 
BRadshaw  2-4331 
620  FIFTH  AVE.,  NEW  YORK  20,  N.Y.  Circle  7-2976 


ZONE, 


-STATE_ 


mm 


ADS,  WOMEN  and  BOXTOPS 

by  DUANE  JONES  as  told  to  Mark  Larkin 
Chapter  VI 

AN  EYE  FOR  AN  EYE,  AN  EAR  FOR  AN  EAR 


ONE  of  the  quickest  and  surest  ways  to 
get  behind  the  8-ball  when  building  a 
sales  curve  with  boxtops  is  to  try  to  make 
an  "eye-minded"  premium  do  the  work  of 
an  "ear-minded"  premium. 

I  found  that  out  in  1933  at  Benton  & 
Bowles  when  I  was  trying  to  set  up  the  first 
seed  premium  ever  offered  by  radio  network. 

Under  the  heading  of  "housewares," 
household  equipment  was  out  to  sell  itself 
in  new  clothes.  That  gave  me  the  idea  to 
offer  a  new-type  rotary  can-opener  as  a 
SuperSuds  premium  in  the  Benton  &  Bowles 
operation.  But  when  I  tried  to  figure  how 
a  can-opener  could  be  visualized  by  radio 
so  a  housewife  would  buy  a  package  of 
SuperSuds  just  to  get  one,  I  found  myself 
stymied.  Seeing  is  believing  when  it  comes 
to  anything  as  complicated  as  a  can-opener, 
which  means  it's  an  "eye-minded"  premium 
— something  a  woman  wants  after  she  sees 
it,  not  when  she  merely  hears  about  it. 

It  would  have  been  suicide  to  offer  a  can- 
opener  on  the  air  as  a  SuperSuds  premium. 
So  I  switched  to  flower  seeds,  offering  a 
"Hollywood  Garden,"  that  featured  flowers 
like  those  grown  by  the  screen  stars.  In  an 
earlier  chapter,  I've  already  told  how  this 
offer  became  a  tremendous  success. 

When  seeking  a  boxtop  idea,  I  always  shun 
premium  shows.  Instead,  I  follow  news 
trends.  Premium  shows  exhibit  stock  items 
available  to  all.  We  can't  use  stock  items. 
Our  clients  want  exclusive  premiums  that 
sell  goods.  And  we  provide  them.  Oft- 
times  when  reading  my  morning  paper,  I 
give  the  front  page  a  shake  and  out  of  a 
headline  tumbles  the  very  premium  idea 
we're  looking  for.  Such  was  the  case  with 
the  Eisenhower  Victory  Sword  Pin — an  offer 
as  yet  unequaled. 

Up  to  the  time  of  my  Benton  &  Bowles 
seed  deal,  no  one  had  ever  heard  of  either 
"eye-minded"  or  "ear-minded"  premiums. 
Radio,  therefore,  served  as  midwife  at  the 
birth  of  both. 

To  distinguish  between  them,  simply  men- 
tion a  can-opener  in  the  same  breath  with 
a  beautiful  flower — a  rose,  say,  or  sun- 
flower, carnation,  or  what-have-you.  Then 
try  to  find  a  housewife  that  can't  visualize 
the  flower  the  moment  she  hears  its  name. 
With  a  can-opener,  however — or  any  other 
intricate  gadget — you'll  either  have  to  show 
it  to  the  housewife  or  supply  a  diagram- 
matic picture  that  illustrates  how  it  works. 


"Eye-minded"  premiums  should  never  be 
used  on  the  air.  "Ear-minded"  premiums, 
however,  can  at  times  be  used  in  print.  But 
the  products  themselves  are  always  the  best 
media.  Therefore  "eye-minded"  premiums 
do  a  real  sales  job  when  advertised  on  can 
bands,  or  on  the  containers  themselves, 
either  via  label  or  direct  imprint  on  the 
package. 

During  my  20-odd  years  of  specializing 
in  package  goods  advertising,  I've  seen  many 
sales  records  hung  up  just  by  keeping  pre- 
miums in  their  proper  place.  Point  of  sale 
offers  always  depend  on  "eye-minded"  pre- 
miums for  their  sales  incentive.  Merely  by 
remembering  this,  the  Duane  Jones  Com- 
pany has  gained  new  customers  for  as  low 
as  2.6  cents  each. 

But  the  biggest  returns  come  from  "ear- 
minded"  premiums,  at  a  cost  usually  under 
$1.00  per  thousand  of  circulation. 

To  establish  such  low  costs,  we  use  "eye- 
minded"  items  such  as  carving  sets,  plastic 
can  covers  and  other  plastic  articles,  scissors 


THIS  IS  THE  CONCLUDING  ARTICLE 
IN  A  SIX-PART  SERIES  CONDENSED 
FROM  A  FORTHCOMING  BOOK.  THE 
SERIES  HAS  APPEARED  EXCLUSIVELY 
IN  B»T. 


and  knives  in  wide  assortment,  new  kinds 
of  clothes  pins,  knife-sharpeners,  can-open- 
ers and  similar  kitchen  equipment  or  related 
household  contrivances  that  must  be  seen  to 
be  believed. 

"Ear-minded"  premiums  boast  wider  va- 
riety. All  the  Blarney  stone  offers,  for  in- 
stance, and  the  cultured  pearl  pins,  along 
with  our  orchid  lapel  pin,  assorted  greeting 
cards,  an  income  tax  instruction  book,  and 
innumerable  others,  set  new  sales  records. 

A  good  25-cent  offer  still  pulls  the  largest 
number  of  returns,  but  most  25-cent  offers 
are  now  up  to  50  cents,  due  to  price  rises. 

To  gain  greatest  success,  all  premium 
deals  should,  in  my  opinion,  be  one-coin 
offers.  For  example,  three  pairs  of  nylon 
hose  offered  for  a  crisp  dollar  bill  will  find 
more  takers  than  one  pair  offered  for  35 
cents.  The  lesser  offer  requires  the  mailing 
of  three  coins;  the  greater  calls  for  only  one 
piece  of  money.  True,  there's  a  saving  of 
five  cents  on  the  dollars  deal,  but  in  this  case 
convenience,  not  economy,  is  the  big  incen- 
tive. 


In  setting  up  a  boxtop  deal  I'm  often 
asked,  "Which  comes  first,  media  or  pre- 
mium selection?"  That  reminds  me  of  the 
old  question,  "Which  came  first,  the  chicken 
or  the  egg?"  Generally  speaking,  media 
selection  comes  first.  That's  because  your 
campaign  is  usually  well  under-way  before 
you  decide  to  apply  forced  selling  techniques. 
But  it  could  be  the  other  way  around.  If 
you  had  on  hand  several  thousand  pairs  of 
boxing  gloves  for  premium  use,  you'd  prob- 
ably select  a  combination  of  radio  sports- 
casts  and  the  Police  Gazette  as  your  best 
media. 

All  forcing  methods  work  best  when  pre- 
ceded by  product  advertising.  This  again 
proves  that  if  your  product  won't  repeat 
after  baiting  your  advertising  hook  with  a 
good  premium  deal,  your  client  just  isn't  in 
business. 

Perhaps  the  most  important  thing  in  han- 
dling a  premium  operation,  however,  is  to 
make  sure  your  basic  thinking  is  right,  then 
go  ahead  regardless  of  doubts  and  misgivings 
that  may  beset  you  once  you're  under  way. 
After  you've  launched  a  boxtop  operation 
and  are  sure  you've  put  your  best  thinking 
into  it,  be  nonchalant  no  matter  what  hap- 
pens, for  the  unexpected  often  occurs.  Right 
thinking,  backed  by  assurance,  leads  to  suc- 
cess. 

For  the  record,  however,  always  remem- 
ber that  in  setting  up  a  premium  deal  it's  an 
eye  for  an  eye  and  an  ear  for  an  ear.  In 
other  words,  never  use  an  eye  or  an  ear 
premium  at  the  wrong  time  or  in  the  wrong 
place.  In  that  way  you'll  apply  a  package 
goods  advertising  technique  that  will  save 
you  many  a  headache. 

I HAVE  no  idea  who  first  thought  up  and 
applied  the  14  Sale  as  a  package  goods 
advertising  technique.  But  like  others 
who've  used  it,  I'm  well  aware  that  it  helped 
to  put  a  floor  under  a  new  and  highly  special- 
ized calling. 

When  Blackett-Sample-Hummert  took  me 
on  as  veepee  in  1934,  the  1^  Sale  was  a 
durable  tool  in  the  agency's  work  kit.  As 
I  look  back  on  those  early  days,  it's  with 
genuine  satisfaction  that  I  realize  my  name 
is  on  the  list  of  those  who  pioneered  this 
form  of  low-price  promotion.  In  fact,  I 
strongly  suspect  that  B-S-H  was  first  to  use 
it. 

A  1<£  Sale  is  exactly  what  it  says — the  sale 


Broadcasting   •  Telecasting 


July  12,  1954  •    Page  103 


15  RULES  OF  THE  GAME 

Here  are  the  15  techniques  of  package  goods  advertising  that  Duane  Jones  has 
described  in  this  series.  Mr.  Jones  himself  invented  some  of  them,  refined  others. 
Radio  was  the  principal  testing  ground  on  which  they  were  proved. 


1.  Select  a  low-cost,  responsive  medium 
in  which  to  advertise  your  product, 
one  that  will  gain  market  saturation 
for  your  sales  message. 

2.  Never  ask  the  customer  to  take  a 
chance  on  you.  Always  offer  to  take 
a  chance  on  him. 

3.  Be  sure  to  advertise  a  product  that 
is  good  enough  to  repeat  when 
sampled. 

4.  Be  sure  to  start  with  a  budget  big 
enough  to  pay  the  price  of  admission 
into  the  market  you  wish  to  invade. 
Concentrate  your  firepower  on  that 
market. 

5.  Get  continuity  into  your  campaign, 
putting  sales  messages  into  sequence. 

6.  Find  the  best  possible  reason  why  a 
customer  should  buy  your  product, 
then  syllogize  your  "reason  why" 
into  direct  sales  messages. 

7.  To  stimulate  purchasing  at  the  point 
of  sale,  put  a  can  band  on  your 
product.  Print  a  strong  message  on 
the  can  band  with  a  picture  of  an 
eye-minded  premium  the  housewife 
can't  resist. 


8.  Use  a  premium  as  your  yardstick  to 
measure  increased  sales  resulting 
from  forced  selling. 

9.  Let  the  strong  carry  the  weak.  In- 
troduce a  new  product  or  build  a 
weak  one  by  offering  it  for  sale  with 
a  strong,  well-established  item,  the 
latter  serving  as  the  premium. 

(0.  Glamorize  your  premium  offers. 

11.  Turn  a  slow-moving  product  into  a 
fast-moving  one  by  offering  a  "Three- 
Cake  Deal"  whereby  the  customer 
gets  three  packages  free  if  he  fulfills 
a  small  obligation  such  as  writing  a 
short  letter. 

12.  Capitalize  on  consumers'  lethargy 
and  inertia  which  will  assure  a  low 
percentage  of  redemptions  in  a 
"Three-Cake  Deal." 

13.  Always  test  a  premium  offer  before 
starting  a  campaign. 

14.  Use  the  1$  Sale  to  introduce  a  new 
product  or  stimulate  sales  for  an 
established  item. 

15.  Classify  premium  deals  in  "eye"  and 
"ear"  offers,  offering  those  that  ap- 
peal to  the  ear  on  radio  and  those 
that  appeal  to  the  eye  on  tv,  in  print 
media  or  at  point  of  sale. 


of  a  product  for  a  penny.  But  to  get  this 
particular  product,  you  must  buy  at  the 
regular  retail  price  at  least  one  other  like 
it. 

Let's  suppose,  for  example,  that  a  toilet 
soap  manufacturer  plans  to  build  up  business 
with  a  1((  Sale.  In  effect  he  says  to  the  con- 
sumer, "If  you'll  buy  three  cakes  of  my 
toilet  soap  at  the  regular  retail  price,  I'll  sell 
you  an  extra  cake  for  only  one  cent." 

Naturally  that  has  consumer  appeal.  In 
grocery  stores,  various  brands  of  popular- 
priced  toilet  soap  frequently  retail  in  units 
of  three  cakes  priced  up  to  say  nine  cents  per 
cake,  or  27  cents  per  unit.  For  a  1^  Sale, 
however,  the  soap  is  packaged  in  units  of 
four  cakes — three  at  the  regular  price  and 
the  fourth  for  only  a  penny  more.  On  that 
basis,  the  housewife  buys  a  four-cake  unit 
for  28  cents  and  saves  eight  cents. 

From  the  manufacturer's  point  of  view, 
this  kind  of  forced  selling  has  a  double- 
barreled  purpose:  First,  to  induce  the  re- 
tailer to  buy  more  soap;  second,  to  win  new 
customers. 

Now  before  soap  gets  to  the  retailer  it 
must  pass  through  the  wholesaler,  known  in 
the  trade  as  "the  jobber."  As  middleman, 
the  jobber  buys  soap  by  the  case  from  the 
manufacturer,  stores  it  in  his  warehouse, 
then  sells  it  in  job  lots  to  the  retailer.  Much 
of  the  toilet  soap  in  "regular"  or  facial  size 
is  packed  96  cakes  to  the  case.  But  for  a 
\$  Sale,  the  manufacturer  adds  32  free 
cakes  or  one-third  of  a  case.  This  is  a 
bonus  to  the  retailer  for  getting  behind  the 
sale  with  store  promotion,  display,  and  in- 
creased local  advertising.  He  sells  these 
additional  cakes  for  a  penny  apiece  and  adds 
the  take  to  his  profit. 

Soap  packed  for  a  1  $  Sale  is  much  heavier 


and  harder  to  handle  than  soap  shipped  for 
ordinary  trade.  Since  the  jobber  doesn't 
share  in  the  retailer's  bonus,  the  manufac- 
turer gives  him  a  discount  of  say  six  cents 
per  case  to  compensate  for  handling  the 
heavier  shipments  and  to  induce  him  to 
cooperate  in  selling  more  soap  to  the  retailer. 
On  volume,  this  discount  can  add  up  to 
quite  an  item. 

To  show  how  the  arithmetic  works  out 
in  practice,  we'll  assume  a  supermarket  takes 
on  a  1^  Sale  and  orders  50  cases  of  toilet 
soap  from  the  jobber.  That's  6,400  cakes 
of  regulars,  all  of  one  brand — 4,800  cakes 
to  be  sold  at  nine  cents,  and  1,600  at  one 
cent. 

For  the  soap  sold  at  the  established  retail 
price,  the  supermarket  gets  $432.00,  and  a 
$16.00  bonus  for  soap  sold  at  a  penny  per 
cake. 

Let's  say  that  the  mark-up  per  cake  is 
one  and  a  half  cents,  which  on  50  cases  of 
96's  adds  up  to  $72.00.  Tack  on  the  $  1 6.00 
bonus  and  the  supermarket  comes  out  with 
a  gross  profit  of  $88.00.  So  from  the  re- 
tailer's standpoint,  a  1<£  Sale  is  well  worth- 
while. Moreover,  with  commodity  prices 
at  an  all-time  high,  a  l(i  Sale  gets  quick  rec- 
ognition from  the  housewife.  She  is  in- 
trigued by  an  attractive  display  at  the  super- 
market— four-cake  units  of  a  top  toilet  soap 
neatly  bound  by  wide  paper  bands,  the  fourth 
cake  accented  by  a  standout  one-cent  price 
mark. 

Chances  are  the  housewife  has  already 
heard  of  the  sale,  either  on  the  radio,  or 
via  tv,  or  in  local  newspaper  ads.  For,  more 
than  likely,  the  manufacturer  is  conducting 
this  promotion  on  a  national,  or  at  least  on 
a  regional  basis.  If  he's  using  a  soap  opera 
or  tv  show,  he  has  probably  featured  the 


14  Sale  in  his  commercials  or  even  in  ti 
show  itself. 

Now  let's  see  what  the  manufacturer  ge 
out  of  all  this. 

If  overall  sales  build  up  as  they  shou 
under  pressure  of  this  kind  of  forced  sellin 
the  manufacturer  will  not  only  gain  a  goc 
profit,  he  will  likewise  gather  a  lot  of  ne 
users.  Under  the  law  of  averages,  half  < 
his  \$  Sale  purchasers  will  be  new  user 
And  eventually  half  of  those  new  users  w 
become  regular  customers. 

We've  used  toilet  soap  here  as  our  e: 
ample  because  it's  so  often  promoted  by  1 
Sales,  but  the  fact  remains  that  this  form  t 
sales  stimulation  is  applied  to  a  wide  ranj: 
of  package  products. 

In  my  opinion,  however,  a  1^  Sale  dot 
more  for  a  standard  product  than  for 
fighting  brand.  I've  found  that  other  tecl 
niques  are  more  effective  in  promoting  ne> 
products.  Nevertheless,  the  1^  Sales  ft 
mains  a  widely  and  effectively  used  sale 
tool. 

I  was  much  amused  when  Hill  Blackei 
first  explained  its  operation  to  me  soon  afte 
I  joined  Blackett-Sample-Hummert. 

"Now  that  I've  given  you  the  details  an 
the  background,"  he  said,  "I'll  tell  you  ho\ 
it  works.  A  big  and  imposing  account  ex 
ecutive  calls  on  a  major  client.  He  finds 
place  to  put  his  hat,  takes  the  most  com 
fortable  chair,  lights  a  cigar  and  goes  pufl 
puff,  puff. 

"The  client  eyes  him  coldly.  'Well,  Mi 
Account  Executive,'  the  client  says,  'wha 
have  you  got  to  tell  me  about  advertising  thi 
morning?' 

"The  account  executive  clears  his  throa 
and  replies,  'Well,  Mr.  Advertiser,  you  see 
it's  like  this.  Take  one  and  one,  for  ex 
ample.  Add  them  together  and  one  anc 
one  make  two.'  .  .  .  And  damned  if  th< 
client  doesn't  buy  it!" 

I  laughed,  of  course,  then  Hill  Blacket 
asked  suddenly,  "Know  who  that  big,  im- 
portant-looking account  executive  was?" 

"No,"  I  said,  still  laughing,  "who  was  he?' 

"You,"  Blackett  said. 

I  stopped  laughing  immediately,  for  1 
knew  Blackett  meant  by  that  bit  of  sarcasn 
that  I'd  better  get  out  and  sell  a  couple  of  14 
Sales. 

Fortunately,  I  had  a  few  prospects.  B.  T. 
Babbitt,  for  instance.  Babbitt  had  a  good 
cleanser — Bab-O.  Maybe  I  could  get  it  for 
an  account. 

Now  I  have  never  tackled  an  advertising 
solicitation  the  easy  way.  Instead  I've  always 
tried  it  the  hard  way  by  asking  for  a  chance 
at  the  prospect's  worst  market.  I  built  the 
Duane  Jones  Co.  on  that  basis.  If  you  can 
do  business  for  the  advertiser  in  his  worst 
market,  you'll  never  need  to  worry  about  his 
best  one. 

Not  long  after  starting  our  agency,  I  ran 
full  page  ads  in  the  New  York  Times  and 
Herald  Tribune.  One  ad  appeared  under  the 
headline  .  .  . 

WANTED:  YOUR  WORST  MARKET 

Another,  in  the  same  media,  was  headed: 

Why  Not  an  Award 
for  the  Ad  that 
Sells  the  Most  Goods? 
These  ads  opened  many  doors  for  us  and 
eventually  we  landed  several  top  accounts. 


Page  104    •  July  12,  1954 


Broadcasting    •  Telecasting 


in 


THC  REAL  OPEN  ROAD 


for  the  ASSOCIATION  OF  AMERICAN  RAILROADS 


Broadcasting    •  Telecasting 


July  12,  1954  •    Page  105 


all  because  our  advertising  dealt  with  what 
we,  in  our  naive  way,  believed  advertising 
to  be  about. 

Many  people  are  convinced  that  advertis- 
ing's function  is  to  build  good  will,  create 
acceptance  and  keep  the  name  of  the  prod- 
uct before  the  public.  But  my  credo  is  that 
the  good  will  which  advertisers  enjoy  most 
comes  from  the  use  of  their  products. 

So  the  Duane  Jones  Co.  has  always  ad- 
vocated strategies  designed  to  induce  con- 
sumers to  use  a  product  once,  twice  or  three 
times.  This  not  only  builds  good  will,  it 
pays  its  own  way  by  increasing  sales. 

The  purpose  of  one  kind  of  advertising — 
my  kind — is  to  sell  goods  at  a  profit.  The 
closer  advertising  sticks  to  that  job,  and  the 
better  it  does  it,  the  less  vulnerable  to  attack 
it  will  be. 

Don't  let  the  foregoing  make  you  think 
I've  loped  off  into  the  green  pastures  of 
wishful  thinking.  Actually  it  was  the  pre- 
sentation of  such  arguments  as  are  stated 
here  that  got  me  a  chance  at  Bab-O's  worst 
market. 

My  first  experience  with  a  1^  Sale  was 
in  St.  Louis.  There  we  offered  a  can  of 
Bab-0  for  one  cent  to  all  who  bought  an- 
other can  at  the  regular  retail  price.  Re- 
sults are  now  history.  The  1<£  Sale  went 
so  well  that  I  took  Bab-0  to  Blackett-Sample- 
Hummert  as  an  account  and  for  almost  six 
years  acted  as  account  man.  We  expanded 
the  1$  Sales  into  other  markets,  along  with 
many  other  techniques,  increased  our  radio 
coverage,  and  gradually  built  a  full  and 
comprehensive  national  distribution. 

When  I  left  Blackett-Sample-Hummert  to 
join  Maxon  in  1940,  with  the  former 
agency's  permission  I  took  Bab-O  with  me. 
For  two  years  I  serviced  it  as  a  Maxon 
partner  and  executive  veepee.  Then  when  I 
started  my  own  shop  in  1942,  again  I  took 
the  account  with  the  agency's  blessing,  and 
Bab-0  became  a  cornerstone  of  the  Duane 
Jones  Co.  During  the  eight  years  that  we 
held  it,  business  for  Bab-0  continued  to 
build  until  it  won  and  held  51%  of  the 
cleanser  market. 

So,  quite  naturally,  I  have  a  friendly  feel- 
ing for  the  1^  Sale  as  a  package  goods  tech- 
nique. Without  it  I  might  never  have  owned 
an  advertising  agency  with  all  its  head- 
aches, all  its  ulcers,  and  more  important 
still,  all  its  prestige  and  profits. 

ANY  premium  operation,  to  be  a  standout 
.  success,  must  be  self-liquidating. 
That  means  the  cost  of  the  premium,  in- 
cluding packaging  and  shipping,  must  be 
kept  within  20%  of  the  cost  of  the  entire 
operation.  Otherwise  the  deal  will  not  "wash 
its  own  face,"  meaning  it  won't  pay  its 
board  and  lodging. 

To  interpret  this  in  terms  of  package 
goods  advertising  techniques,  let's  consider 
costs  as  they  apply  to  an  individual  premium, 
one  that  can  be  had  for  a.  single  coin — say 
a  quarter  and  a  boxtop. 

Despite  the  scarcity  of  25  cent  premiums 
nowadays,  I  still  favor  them.  So  for  guinea 
pig  purposes,  let's  assume  we're  going  to 
offer  a  premium  for  a  quarter  and  a  boxtop 
and  want  to  give  the  client  an  estimate  of 
costs. 

Let's  take  a  taxable  premium  as  an  ex- 
ample— a  costume  jewelry  item,  say.  And 
to  make  it  easy  to  figure,  we'll  set  the  tax 


at  2.08  cents.  That's  slightly  under  1/12 
of  the  retail  price,  which  is  the  percentage 
you  normally  estimate  as  your  excise  tax. 

Now  to  make  all  premium  costs  under- 
standable, we'll  tabulate  them: 

Excise  tax  2.08^ 

Addressing  and  handling   3.50^ 

Postage  (under  permit)  1.50^ 

So  our  costs,  exclusive  of  the  premium 
itself,  total  7.08  cents.  Subtract  that  from 
the  25  cents  you  get  for  the  premium,  and 
you  have  a  balance  of  17.92  cents. 

In  other  words,  you  can  pay  up  to  17.92 
cents  for  a  25-cent  premium  and  still  have 
a  self-liquidating  deal.  If  you  get  a  satis- 
factory premium  for  less,  you  make  a  profit, 
and  that  can  be  applied  against  the  advertis- 
ing. We  had  an  instance  where  a  client 
saved  $21,000  on  his  annual  advertising 
appropriation  through  profits  on  his  pre- 
mium operations. 

If  you  are  issuing  a  premium  that  calls 
for  a  higher  redemption  than  a  quarter,  you 
can  still  make  it  self-liquidating  by  sticking 
close  to  the  cost  ratio  that  apportions  ex- 
penses for  a  25-cent  self-liquidator. 

The  premium  itself,  of  course,  is  always 
the  best  guarantee  of  self-liquidation.  I 


DUANE  JONES 


mean  the  motivation  that  gives  appeal  to 
the  offer.  A  premium  isn't  just  a  gimmick, 
you  know,  it's  an  idea  that  features  a  gim- 
mick. It  must  have  an  intangible  some- 
thing that  makes  housewives  want  it.  And 
premiums  of  that  sort,  as  I've  previously 
pointed  out,  often  fall  out  of  the  headlines. 
For  instance,  if  a  Queen  Elizabeth  lipstick, 
compact,  bag,  or  pocketbook  like  one  she 
carried  on  her  trip  could  have  been  issued 
as  a  premium  while  her  world-tour  was  still 
hot  news,  it  would  have  been  a  natural  that 
would  have  pulled  record  returns. 

But  let's  examine  the  ways  and  means  by 
which  premiums  are  processed,  for  even  if 
you  have  only  two  cents  left  for  processing 
after  earmarking  your  balance  for  postage, 
that  still  gives  you  a  budget  of  $10,000  if 
you're  mailing  out  half  a  million  25  cent 
premiums. 

And  don't  forget,  every  time  the  adver- 
tiser receives  a  coin  and  a  boxtop,  it  means 
he's  sold  another  package  of  his  product. 
So  he  pockets  the  profit  from  each  forced 
sale  without  applying  it  to  premium  costs. 
Multiply  each  forced  sale  by  half  a  million 


and  the  profits  add  up. 

There  are  times,  of  course,  when  sale, 
strategy  is  of  such  primary  importance  tha! 
it  is  expedient  to  forego  the  advantages  o> 
a  self -liquidating  premium.  Such  occasion' 
are  rare,  though,  and  as  a  rule  increased 
sales  or  the  winning  of  a  new  market  com  ! 
pensates  for  premium  costs. 

In  mailing  out  premiums,  three  thing 
are  vital:  1)  They  must  reach  their  desti 
nation  quickly.  2)  Deliveries  must  be  aj 
low  cost.  3)  They  must  get  the  premiun 
there  undamaged. 

When  I  think  of  punctuality  in  mailing 
it  reminds  me  of  another  story  that  Claud 
C.  Hopkins,  famous  copywriter,  used  t> 
tell.  It  seems  that  A.  D.  Lasker,  presiden 
and  principal  owner  of  Lord  &  Thomas 
had  a  relative  working  in  the  production  de 
partment  of  the  Chicago  office.  He  wa 
the  playboy  type,  and  work  often  inter 
fered  with  his  nightclubbing.  One  day  th 
gay  blade  made  a  mistake  that  cost  th 
agency  several  thousand  dollars.  So  th 
head  of  the  production  department  wen 
to  Mr.  Lasker  and  complained.  "Further 
more,"  he  added,  "he  was  late  to  worl' 
again  this  morning;  came  in  at  11  o'clock. 

"He  did?"  Mr.  Lasker  said.  "Well 
don't  ever  let  him  come  in  a  minute  earliei 
Think  what  it  might  cost  us." 

At  any  rate,  premiums  must  be  maild 
as  rapidly  as  possible  after  the  coins  am 
boxtops  arrive.  In  the  package  product 
business,  where  premium  promotions  pro 
vide  one  of  the  most  effective  methods  o 
mass  sampling,  this  prime  necessity  canno 
be  discounted.  It's  a  basic  responsibility 
You  are  dealing  with  Mr.  and  Mrs.  Con 
sumer  and  all  the  Little  Consumers.  The; 
live  everywhere  and  are  innumerable.  Breal 
faith  with  them  on  a  deal  and  you'll  los 
their  confidence.  Not  for  just  one  deal 
mind  you,  but  for  all  deals.  And  the  confi 
dence  of  their  friends,  too,  for  they'll  tel 
their  friends,  and  they  are  your  potentia 
boxtoppers  for  next  time. 

When  premiums  are  offered  on  a  limitei 
or  regional  basis,  the  mailing  operation  i 
usually  handled  from  the  advertiser's  hom 
office.  If  the  deal  is  carried  by  nationa 
network,  however,  returns  usually  becom 
too  heavy.  It  pays,  then,  to  farm  out  th 
mailing  task  to  a  competent  organizatioi 
that  specializes  in  processing  boxtop  return? 

As  a  technique,  the  need  for  setting  u] 
a  self-liquidating  deal  is  self-evident.  I 
serves  as  a  stabilizer,  and  helps  to  keep  th 
sales  power  of  package  goods  advertisin 
from  vaporizing  in  empty  dreams. 

No  phase  of  merchandising  demands  sucl 
practical  imagination  as  a  successful  pre 
mium  promotion.  The  way  to  get  out  fron 
and  stay  there  is  best  told  by  the  hard-bittei 
hero  of  Kipling's  famous  poem,  "The  Mar 
Gloster."  A  grizzled  old  sea  dog,  he  was 
who  owned  40  freighters  and  hired  10,001 
men,  and  here's  his  "how-to"  advice: 

And  they  asked  me  how  1  did  it,  and  I 

/  gave  'em  the  Scripture  text, 
'You  keep  your  light  so  shining  a  little  j 

in  front  o'  the  next!' 
They  copied  ail  they  could  follow,  but 

they  couldn't  copy  my  mind, 
And  I  left  'em  sweating  and  stealing  a 

year  and  a  half  behind. 

THE  END 


Page  106    •  July  12,  1954 


Broadcasting   •  Telecastin 


^  ANOTHER  TRUSCON 
THOUSAND  FOOTER  GOES 
^       ON  THE  AIR  a 


m 


•  Truscon  builds  them  tall!  Latest  Truscon  tower  of 
strength  to  lift  an  antenna  over  the  thousand  foot  mark 
now  is  on  the  air  for  WFMJ-TV  in  Youngstown.  This 
Truscon  triangular  uniform  guyed  tower  mounts  an 
RCA  antenna. 


n:1 


Your  own  tower  requirements  will  be  in  well-quali- 
fied hands  when  you  call  on  Truscon.  Truscon  knows 
towers.  Truscon  has  engineered  and  constructed  many 
hundreds  of  towers  that  now  stand  strong  and  tall  in 
all  parts  of  the  world,  in  all  kinds  of  wind  and  weather. 

Truscon  will  build  your  towers  tall  or  small .  .  .  guyed 
or  self-supporting  .  .  .  tapered  or  uniform  in  cross 
section  .  .  .  for  AM,  FM,  TV,  and  Microwave  trans- 
mission. Your  phone  call  or  letter  to  any  Truscon  dis- 
trict office  or  to  "tower  headquarters"  in  Youngstown 
will  get  your  tower  program  started  without  delay. 


TRUSCON 


TRUSCON  STEEL  DIVISION 

REPUBLIC  STEEL  CORPORATION 


1 074  Albert  Street       •      Youngstown  1 ,  Ohio 

Export  Dept.:  Chrysler  Bldg.,  New  York  17.  N.  Y. 

a  name  you  can  build  on 


Broadcasting   •  Telecasting 


July  12,  1954   •    Page  107 


TELEVISION  and  POLITICS: 
HOW  THEY  MIXED  IN  1952 

A  DETAILED  STUDY  WHICH  COULD  AFFECT  THE  1954  CAMPAIGNS 


PRIOR  to  the  1952  Presidential  campaign, 
Crosley  Broadcasting  Corp.,  Cincinnati, 
awarded  a  $10,000  fellowship  to  Miami  U., 
Oxford,  Ohio,  to  determine  what  influence 
television  would  have  on  the  fall  election. 
Crosley  Board  Chairman  James  D.  Shouse 
said  the  grant  was  offered  in  anticipation  of 
questions  and  speculation  "certain  to  arise 
as  the  result  of  the  first  nationwide  television 
political  campaign  in  history."  The  univer- 
sity's Department  of  Marketing,  under  Dr. 
Joseph  C.  Seibert,  conducted  the  study 
among  1 ,000  residents  of  the  Miami  Valley 
(biggest  cities:  Dayton,  Cincinnati).  B*T 
reported  the  preliminary  results  in  its  Feb- 
ruary 23,  1953,  issue.  The  final  results  are 
being  made  public  today,  and  are  described 
below  as  excerpted  from  the  official  report. 

BEFORE  attempting  to  investigate  the 
influence  which  television  may  have 
exerted  on  the  outcome  of  the  1952  election, 
it  seemed  wise  that  an  analysis  be  made 
first  of  the  election  itself.  Only  after  a 
background  had  been  drawn  of  the  events, 
the  issues,  and  the  areas  from  which  the 
victor  received  his  strength  could  a  reason- 
able interpretation  be  made  of  the  role  which 
television  was  able  to  play. 

The  analysis  starts  with  a  straw  vote 
taken  among  the  panel  members  previous 
to  the  Republican  convention,  which  was 
the  first  of  the  two  conventions.  Among 
all  the  presidential  possibilities  in  the  news 
as  of  late  June,  panel  members  placed  Rob- 
ert A.  Taft  in  first  place  as  the  most  likely 
candidate.  Dwight  D.  Eisenhower  was  a 
close  second,  and  Estes  Kefauver  was  third. 
Both  Sen.  Taft  and  Gen.  Eisenhower,  how- 
ever, led  Sen.  Kefauver  by  approximately 
three  to  one  margins.  Adlai  Stevenson  was 
sixth  in  line,  following  Harry  S.  Truman 
and  Earl  Warren,  as  well  as  the  three  lead- 
ers. A  previous  survey  made  in  Cincinnati 
in  March  by  the  Department  of  Marketing 
had  revealed  a  greater  popularity  for  Sen. 
Taft  in  a  similar  straw  vote.  In  March, 
Gen.  Eisenhower  was  second  but  his  total 
was  only  half  of  that  for  Sen.  Taft.  In 
those  days  Douglas  MacArthur  was  third, 


Sen.  Kefauver  was  fourth,  and  Gov.  Steven- 
son was  eighth.  Although  the  earlier  straw 
vote  covered  only  a  part  of  the  district  rep- 
resented by  the  entire  panel,  it  did  enable 
the  establishment  of  a  trend  in  the  pre-con- 
vention  period  which  was  in  favor  of  Gen. 
Eisenhower.  Among  the  Democratic  pos- 
sibilities, Sen.  Kefauver  was  the  one  who 
appeared  to  be  enjoying  the  strongest  up- 
surge in  popularity. 

The  rising  tide  in  favor  of  Gen.  Eisen- 
hower evidently  was  national  and  succeeded 
in  placing  him  at  the  head  of  his  party  in 
July.  The  trend  toward  Sen.  Kefauver 
however  did  not  carry  through.  Possibly 
the  trend  for  him  started  at  a  lower  level 
and  the  nomination  by  the  Democrats  had 
to  be  from  a  larger  field.  This  failure  by 
Sen.  Kefauver  to  gain  the  nomination,  how- 
ever, can  be  listed  as  one  of  the  first  ob- 
servations of  this  study  with  respect  to  the 
influence  of  television.  The  rising  favor  for 
Sen.  Kefauver  had  been  linked  to  television, 
and  had  its  inception  in  the  widely  viewed 
"crime  hearings"  of  a  few  months  previous. 
In  spite  of  his  television  popularity,  he  lost 
the  nomination  to  one  relatively  unknown 
to  the  video  audience. 

At  the  close  of  the  heated  activity  of  the 
two  conventions,  which  nominated  Gen. 
Eisenhower  and  Gov.  Stevenson  as  the  two 
candidates  for  the  presidential  office,  mem- 
bers of  the  panel  favored  Gen.  Eisenhower 
over  Gov.  Stevenson  by  slightly  more  than 
a  two  to  one  ratio.  Only  slightly  fewer 
than  one-quarter  of  the  voters  were  un- 
decided. In  reality  the  election  was  virtually 
decided  during  the  conventions.  Enough 
of  the  Eisenhower  voters  were  sure  of  their 
choice  so  that  Gen.  Eisenhower,  even  at  that 
early  date,  could  be  certain  of  about  two- 
thirds  of  his  final  vote.  Only  about  half  of 
those  who  favored  Gov.  Stevenson  were 
certain  of  the  selection  which  they  had  made. 
Even  if  all  those  who  favored  Gov.  Stevenson 
but  were  uncertain,  plus  all  those  who  were 
undecided,  had  finally  voted  for  Gov.  Ste- 
venson, the  total  would  have  fallen  short 
of  the  numbers  who  favored  Gen.  Eisen- 
hower at  the  close  of  the  conventions.  Gov. 


Stevenson,  therefore,  began  his  campaign 
against  tremendous  odds,  whereas  Gen. 
Eisenhower  had  only  to  maintain  his  stand- 
ing. This  certainly  restricted  the  influence 
which  television  might  bring  to  bear  on  the 
final  outcome  of  the  election. 

In  spite  of  his  early  lead,  the  first  phase 
of  the  campaign  widened  the  gap  in  favoi 
of  Gen.  Eisenhower  still  more.  After  a 
round  of  campaigning  which  ended  late  in 
September,  and  during  which  each  candidate 
appeared  before  the  public  with  important 
pronouncements  as  to  farm  programs,  for- 
eign policy,  and  labor  policy,  Gen.  Eisen- 
hower was  favored  by  a  three  to  one  mar- 
gin. Those  who  came  to  a  decision  during 
that  period  swung  to  him.  Gov.  Stevenson 
gained  very  little  ground. 

In  the  last  month  of  the  campaign,  how- 
ever, the  favorable  trend  for  Gen.  Eisen- 
hower, which  had  extended  from  the  pre- 
convention  days  in  March,  finally  leveled 
off.  Those  who  were  going  to  vote  for  Gen. 
Eisenhower,  for  the  most  part,  had  made 
up  their  minds  by  the  end  of  September. 
It  was  Gov.  Stevenson  who  profited  most 
from  the  activities  of  the  closing  month  and 
even  the  closing  days.  Almost  one-third  of 
his  vote  was  added  in  that  period.  This 
strong  finish  by  Gov.  Stevenson,  further- 
more, can  be  taken  as  a  first  observation  of 
the  relatively  greater  benefit  which  he  ob- 
tained from  television.  All  during  October, 
the  Democratic  candidate  was  scheduled  for 
bi-weekly  television  appearances.  Gen.  Eisen- 
hower, on  the  other  hand,  was  doing  con- 
siderable "whistle  stopping"  and  spent  a  large 
part  of  the  month  in  the  far  west.  It  may  well 
have  been  that  Gen.  Eisenhower  aided  his 
cause  in  the  areas  of  his  visits,  but  in  the. 
Cincinnati  area,  without  a  local  appearance,1 
and  with  few  television  appearances,  he 
gained  very  little  ground. 

Despite  the  favorable  trend  which  Gov.  j 
Stevenson  enjoyed  in  the  closing  phase  of 
the  campaign,  there  was  little  opportunity 
to  overtake  his  opponent.    The  decision  of 
1952  had  already  been  made  and  Gen.  j 
Eisenhower  emerged  the  victor  by  a  sub-  1 


Page  108    •  July  12,  1954 


Broadcasting    •  Telecasting 


! 


antial  margin.  Under  these  circumstances 
iy  influence  of  television  could  not  pos- 
bly  have  been  of  a  decisive  nature.  The 
:sults  apparently  would  have  been  the 
me,  with  or  without  this  new,  and  as  yet 
tested,  means  of  political  communication. 


rO  say  that  the  influence  of  the  new 
medium  was  not  decisive  is  not  to  say, 
owever,  that  the  medium  did  not  have 
ome  influence.  Viewing  audiences  for  po- 
itical  programs  were  estimated  to  have 
anged  up  to  as  many  as  50  to  60  million 
ieople.  The  opportunity  to  appear  before 
o  many  had  never  before  existed.  Tele- 
'ision  could  not  help  but  leave  some  im- 
print on  the  1952  campaign.  As  a  begin- 
-Mling,  in  the  measurement  of  that  influence, 
it  seemed  appropriate  to  construct  an  index 
if  television  impressions.  The  political  view- 
ng  record  of  each  of  the  panel  members 
vas  examined,  starting  with  the  conventions 
ii-md  lasting  throughout  the  campaign.  From 
'wlhese  records  an  index  of  viewing  was  de- 
termined for  Republican  programs  and  an- 
other index  was  constructed  for  Demo- 
cratic programs.  Each  panel  member  there- 
fore had  two  index  records  of  viewing,  one 
for  Republican  and  the  other  for  Demo- 
-P;ratic  programs.  Fifteen  programs  on  each 
3  side  were  selected,  and  the  number  viewed, 
n(Mtof  the  total  of  15,  determined  the  index. 
;:e'Tf  a  panel  member  viewed  five  of  the  15 
nH  Democratic  speeches  or  programs,  his  Dem- 


ocratic viewing  index,  as  an  example,  would 
have  been  33%.  For  the  measurement  it 
was  necessary  to  add  two  Richard  Nixon 
speeches  to  13  programs  in  which  Gen. 
Eisenhower  was  featured,  in  order  to  have 
15,  or  a  comparable  number  of  programs 
already  selected  for  the  Democrats. 

An  analysis  of  the  finished  indexes  re- 
vealed that  the  Republican  programs  were 
viewed  more  than  the  Democratic  programs, 
and  that  those  who  finally  voted  Republican 
watched  Democratic  programs  to  a  greater 
extent  than  Democratic  voters  watched 
Republican  programs.  From  this  it  appeared 
that  Republican  television  impressions  were 
more  numerous  and  that  television  was  there- 
fore of  greater  quantitive  influence  to  the 
Republican  cause.  Furthermore,  it  could  be 
said  that  television  offered  the  candidates 
opportunities  to  reach  voters  inclined  to  be 
in  the  opposite  camps,  to  a  degree  probably 
not  possible  through  other  media  of  com- 
munication. 

It  was  found  that  39%  of  the  panel  viewed 
no  more  than  9%  of  the  Eisenhower  and 
Nixon  programs,  but  that  53%  of  the  panel 
viewed  no  more  than  9%  of  the  Stevenson 
programs.  At  the  opposite  end  of  the  scale 
there  were  fewer  than  1  %  who  viewed  more 
than  90%  of  the  Republican  programs,  but 
none  at  all  who  viewed  more  than  90%  of 
the  Democratic  programs.  By  combining  the 
top  six  classifications  it  can  be  seen  that  a 


few  more  than  20%  of  the  panel  watched 
40%  or  more  of  the  Republican  programs 
or  speeches,  but  that  only  11%  watched 
40%  or  more  of  the  Democratic  programs 
or  speeches. 

Either  one  of  two  conclusions  might  be 
true.  First,  that  the  large  Republican  view- 
ing and  therefore  Republican  impressions 
resulted  in  a  large  Republican  vote,  or 
second,  that  those  who  planned  to  vote 
Republican  were  more  inclined  to  watch 
the  Republican  candidates.  Possibly  the  real 
answer  lies  between  the  two  extremes.  That 
part  of  the  panel,  for  example,  which  viewed 
no  more  than  9%  of  the  Eisenhower  or 
Nixon  telecasts,  was  made  up  of  67%  Re- 
publican voters  and  33%  Democratic  voters. 
That  is,  67%  of  this  group  finally  voted  for 
Gen.  Eisenhower,  and  33%  finally  voted  for 
Gov.  Stevenson.  As  would  be  expected  the 
share  of  the  audience  representing  Gov. 
Stevenson  voters  diminished  as  the  intensity 
of  the  viewing  of  Eisenhower  and  Nixon 
speeches  increased.  In  all  of  the  classifica- 
tions representing  Republican  impressions  up 
to  the  50%  level,  audiences  were  about  two- 
thirds  Republican  and  one-third  Democratic. 
Beyond  that  the  proportion  of  Republicans 
increased  and  the  proportion  of  Democrats 
decreased.  All  who  viewed  more  than  90% 
of  the  Republican  programs  voted  Repub- 
lican. In  those  classifications  representing 
60%  to  90%  viewing,  audiences  averaged 


.■on 


THE  MAJOR  SPEAKERS  AND  THEIR  SHARE  OF  AUDIENCE  RATINGS 


PRE-CONVENTIONS  CONVENTIONS 


22%  Decided 


mmm 


36% 


40%  Decided 


AUGUST 


6%  Decided 


31% 

■W:j.28% 


7%  Decided 


12%  Decided 


13%  Decided 


THE  upright  bars  in  the  chart  above  indicate  the  percentage  of 
members  of  the  Miami  U.  panel  who  saw  particular  tv  speeches  by 
key  political  figures.  The  figures  below  the  dates  indicate  the  per- 
centage of  panel  members  who  made  up  their  minds  about  their 
choice  of  candidates  in  the  periods  shown.  Note  that  22%,  all 
apparently  party  die-hards,  had  decided  to  support  party  nominees 
before  they  were  selected.  By  far  the  most  made  their  choice  during 

Broadcasting    •  Telecasting 


the  conventions,  when,  as  shown  by  upright  bars,  viewing  also  was 
heavy.  Each  upright  bar  represents  a  tv  speech  by  a  political  figure 
pictured  in  the  upper  part  of  the  chart.  The  September  Nixon 
speech,  which  outranked  all  other  post-convention  tv  appearances, 
was  his  now-famous  explanation  of  personal  finances.  The  biggest 
audience  was  won  by  Gen.  MacArthur's  keynote  address  to  the 
Republican  convention. 

July  12,  1954  •    Page  109 


I 


about  15%  Democratic  and  85%  Repub- 
lican. 

The  study  showed  that  television  offered 
Gov.  Stevenson  even  greater  opportunities 
to  reach  those  with  leanings  toward  the 
opposing  side  than  was  true  for  Gen.  Eisen- 
hower. In  the  group  of  panel  members  view- 
ing more  than  70%  of  Stevenson  speeches, 
for  example,  there  were  more  Republicans 
than  there  were  Democrats.  The  proportions 
of  Democrats  in  Gov.  Stevenson's  television 
audiences  increased  up  to  the  point  represent- 
ing the  audience  classification  which  had 
viewed  60%  of  the  Stevenson  programs. 
Beyond  that  the  proportion  of  Democrat 
voters  fell  off  and  the  proportion  of  Repub- 
lican voters  increased.  In  the  interpretation 
of  these  particular  findings  it  should  be 
pointed  out  that  some  classifications  repre- 
sent relatively  small  samples,  but  it  is  be- 
lieved that  the  general  pattern  would  not 
change  with  an  increase  in  the  sample  size. 

The  first  step  in  the  treatment  of  the  re- 
turns was  to  make  an  analysis  of  the  view- 
ing experiences  and  to  construct  indexes  to 
represent  the  television  viewing  records. 
According  to  these  indexes  it  became  evident 
that  the  viewing  of  speeches  made  by  Gen. 
Eisenhower  and  Mr.  Nixon  exceeded  the 
viewing  of  speeches  made  by  Gov.  Steven- 
son. The  Republican  candidates  therefore 
enjoyed  the  advantage  of  more  numerous 
television  impressions.  It  was  further  dis- 
covered that  these  Republican  impressions 
were  made  on  substantial  numbers  of  Demo- 


crats as  well  as  on  Republicans,  and  that  one 
important  influence  of  the  television  medium 
was  an  opportunity  to  reach  voters  with 
opposing  political  inclinations.  This  oppor- 
tunity in  the  1952  campaign,  however,  was 
greater  for  Gov.  Stevenson  than  for  Gen. 
Eisenhower,  since  the  number  of  Republi- 
cans in  Gov.  Stevenson's  television  audiences 
was  proportionately  greater  than  the  num- 
ber of  Democrats  in  Gen.  Eisenhower's 
audiences. 

THE  next  step  of  the  survey  examined 
into  the  "reason  why"  the  composite  in- 
dex of  viewing  for  the  Republican  programs 
and  speeches  exceeded  that  for  the  Demo- 
cratic programs.  The  chart  (preceding  page) 
has  been  prepared  as  a  summary  of  this 
analysis.  It  reveals  the  viewing  record  for 
the  most  important  campaign  speeches  made 
by  Gen.  Eisenhower,  Mr.  Nixon,  and  Gov. 
Stevenson.  The  viewing  record  in  turn  has 
been  placed  against  a  background  indicating 
the  times  when  the  voters  made  up  their 
minds.  According  to  the  chart,  49%  of  the 
members  in  the  panel  watched  Gen.  Eisen- 
hower make  his  acceptance  speech  at  the 
Republican  convention.  In  contrast  only 
35%  watched  Gov.  Stevenson  make  his 
acceptance  speech  and  only  30%  watched 
him  make  his  welcome  speech.  Gen.  Eisen- 
hower had  the  advantage  of  an  early  evening 
hour,  whereas  Gov.  Stevenson  had  the  dis- 
advantage of  a  mid-day  time  and  another 
time  in  the  wee  hours  of  the  morning. 
The  most  important  point  is  that  the 


SOUTHWEST  VIRGINIA'S  fti04tG€/l  RADIO  STATION 


This  is  our  31st  year  of 
SOUND  SELLING  to  Roanoke 
and  Western  Virginia 

•  26  County  Coverage  with  a  WEEKLY  audience  of  118,- 
560  families,  — 

a  DAILY  audience  of  92,070  families. 

•  All  week  long,  day  or  night,  WDBJ's  share  of  tuned-in 
Roanoke  audience  averages  51  to  59%.  Average  tune-in: 
7  a.m.  to  8  p.m. — 24.9%;  8  p.m.  to  11  p.m. — 19.4% 

•  About  25%  of  Virginia's  Retail  Sales  are  made  in  the 
WDBJ  area. 

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years. 

May  we  recommend  your  product  to  our  friends? 

Sources— A.  C.  Nielsen  Co.  and  Pulse  of  Roanoke 


spectacle  of  the  conventions  encourageti 
viewing  and  each  party  had  unusual  oppor 
tunities  to  make  television  impressions.  After 
the  conventions  political  viewing  fell  off.  All 
during  the  summer  and  right  up  to  within 
10  days  of  the  election,  panel  members 
turned  to  entertainment  rather  than  to  politi- 
cal speeches.  Television  audiences  for  politi- 
cal programs  generally  ranged  below  10% 
of  the  total  panel,  and  some  were  as  small 
as  5  % .  The  one  exception  was  the  audience 
for  the  much  heralded  Nixon  "financial' 
speech  from  Los  Angeles.  Circumstances  of 
the  campaign  advertised  this  speech  as  a  news 
event,  and  panel  members  turned  to  it  as 
such. 

Interest  in  the  campaign  increased  again 
in  late  October.  A  speech  by  Gen.  Eisen- 
hower in  Detroit  on  Oct.  24  seemed  to  mark 
the  turning  point.  This  particular  speech,  in 
which  he  made  the  dramatic  promise  to  go 
to  Korea,  if  elected,  was  viewed  by  23%  of 
the  panel  members.  The  Madison  Square 
Garden  speeches  were  viewed  by  about  30% 
of  the  panel  members  and  about  one-third 
watched  the  programs  on  election  eve.  Audi- 
ences were  large,  but  they  fell  short  by  sub- 
stantial margins  of  reaching  the  proportions 
attracted  by  the  history-making  political  con- 
ventions. 

With  this  review  of  audience  sizes,  at  least 
a  partial  explanation  of  the  greater  impres-  - 
sions  for  the  Republican  programs  and 
speeches  has  been  attained.  Republican  pro- 
grams and  speeches  were  timed  to  coincide 
with  the  periods  of  larger  viewing  audiences, 
but  the  Democratic  programs  in  many  in- 
stances were  scheduled  in  periods  when 
political  viewing  was  at  a  low  ebb.  All 
during  September  and  in  most  of  October, 
Gov.  Stevenson,  and  Gen.  Eisenhower  too, 
were  speaking  to  smaller  television  audi- 
ences. But  this  was  the  period  when  a  sub- 
stantial number  of  the  Stevenson  telecasts 
were  scheduled.  Gen.  Eisenhower's  televi- 
sion appearances  were  bunched  closer  to 
election  day.  Even  during  the  conventions 
he  spoke  at  a  popular  viewing  hour,  but  Gov. 
Stevenson  appeared  at  off  hours. 

The  benefits  to  the  Republicans  did  not 
end  with  just  the  larger  number  of  impres- 
sions. The  chart  indicates  further  that  these 
impressions  came  at  times  when  people  were 
making  up  their  minds  as  to  the  candidate 
for  whom  they  would  vote  in  November. 
More  minds  were  made  up  during  the  con- 
ventions than  at  any  other  time.  The  second 
most  important  time  of  decision  came  dur- 


YOU  LL  HOWL 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


WDBJ 


Established  1924  .  CBS  Since  1929 
AM  .  5000  WATTS  .  960  KC 
FM  .  41.000  WATTS  .  94.9  MC 


ROANOKE,  VA, 

Owned  and  Operated  by  the  TIMES-WORLD  CORPORATION 
FREE  &  PETERS.  INC,  National  Representatives 


Page  110    •  July  12,  1954 


Broadcasting    •  Telecasting 


is  in  the  making  .  .  .  the  Ideco  1572' 
tower  for  KWTV,  Oklahoma  City! 

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substantially  reduces  the  number  of  struc- 
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July  12,  1954  •    Page  111 


higher  tower 
higher  power 


New  1019  ft.  tower,  new 
100,000  watts  power,  have 
added  12,000  sq.  miles  to 
our  coverage  area. 


Farm  Income: 
UP  141.1  °/o 


WFBM-TV 

Indianapolis  •  CBS 


// 


GOODNIGHT,  SWEETHEART, 
GOODNIGHT 


RECORDED 

BY 

McGUIRE  SISTERS 

Coral 

SUNNY  GALE  ....... 

Victor 

GLURIA  MANN  

Jubilee 

ELLA  MAE  MORSE  ... 

Capitol 

JOHNNIE  &  JACK 

Victor 

SPANIELS  

Vee-Jay 

PUBLISHED  BY 

REGENT  MUSIC  CORP. 


example,  Gov.  Stevenson  enjoyed  a  34% 
increase  in  his  appearance  rating,  but  Gen. 
Eisenhower  suffered  an  8%  reduction  in  his 
rating.  This  is  in  spite  of  the  fact  that  Eisen- 
hower at  the  close  of  the  campaign  was 
still  rated  higher  than  Stevenson  as  to  this 
characteristic.  The  decline  in  the  rating  does 
not  necessarily  mean  that  people  thought  less 
of  Eisenhower's  appearance  at  the  end  of 
the  campaign  than  they  did  at  the  beginning, 
but  simply  that  at  the  end  of  the  campaign 
relatively  more  had  a  better  impression  of 
Gov.  Stevenson's  appearance  and  therefore 
rated  him  superior  to  Gen.  Eisenhower  in 
this  respect. 

Apparently  the  decision  to  use  television 
to  get  the  Democratic  candidate  better 
known  in  a  short  space  of  time  paid  off. 
Gov.  Stevenson's  rating  with  respect  to 
humor  among  those  in  the  television  audi- 
ence more  than  doubled,  and  his  ratings 
with  respect  to  friendliness  and  sincerity 
almost  doubled.  Only  in  the  traits  of  humility 
and  aggressiveness  did  he  fail  to  make  gains. 
Gen.  Eisenhower  gained  the  most  with  re- 
spect to  humility,  but  also  enjoyed  an  in- 
creased appreciation  of  his  intelligence, 
sincerity,  and  aggressiveness.  In  the  inter- 
pretation of  these  gains  it  must  be  remem- 
bered that  the  absolute  ratings  for  Gov. 
Stevenson  were  much  lower  at  the  start  of 
the  campaign  and  that  gains  were  therefore 
easier  to  accomplish.  This  does  not  remove 
the  general  conclusion  indicating  that  Gov. 
Stevenson  enjoyed  greater  relative  increases 
in  the  appreciation  of  his  personal  charac- 
teristics, but  it  does  reduce  the  significance 
of  the  sizes  of  the  increases  made.  A  detailed 
analysis  of  rankings  made  by  the  television 
audience  compared  with  rankings  made  by 
the  total  membership  of  the  panel  illustrated 
rather  conclusively  that  the  increased  ratings 
for  Stevenson  were  linked  with  his  television 
appearances.  His  benefit  from  television  was 
qualitative,  in  contrast  to  the  quantitative 
benefits  enjoyed  by  Eisenhower. 

SURVEY  impressions  having  to  do  with 
campaign  issues  are  more  mixed.  In 
almost  all  measurements  made  which  related 
to  the  influence  of  the  television  medium  as 
an  aid  in  the  communication  of  an  idea  or 
an  issue,  it  was  found  that  the  television 
audience  was  better  informed  than  the  public 
generally.  To  credit  television  with  this 
greater  awareness,  however,  would  have  been 
an  oversimplification  of  the  findings.  The 
greater  awareness  could  have  been  due  to  a 
greater  interest  in  the  campaign  by  those  in 
this  audience,  or  to  the  influences  of  other 
media  which  could  not  be  isolated  in  the 
measurement.  Many  panel  members  who 
claimed  that  television  was  their  main  source 
of  information  on  campaign  events  also  in- 
dicated that  they  were  spending  more  time 
reading  newspapers  than  had  been  the  case 
previous  to  the  campaign.  There  was  an  in- 


dication also  that  vested  interests  may  have 
been  of  greater  importance  in  accounting  for 
the  understanding  of  the  positions  taken  by 
the  candidates,  rather  than  the  medium 
through  which  the  debate  on  the  issues 
reached  the  public.  Laborers  were  better 
informed  with  respect  to  labor  issues,  and 
farmers  were  better  informed  with  respect 
to  the  farm  issues.  Those  with  vested  in- 
terests took  the  initiative  to  determine  each 
candidate's  position,  and  therefore  were  not 
fair  subjects  in  a  test  attempting  to  determine 
the  relative  influence  of  television.  As  a 
matter  of  fact,  the  evidence  collected  pointed 
more  to  the  newspaper  as  the  source  of  in- 
formation turned  to  by  those  anxious  to 
determine  the  position  taken  by  a  candidate. 

There  is  still  another  consideration  which 
"explains  why"  the  influence  of  television 
may  have  contributed  less  and  that  of  the 
newspaper  more  in  the  total  picture,  in  spite 
of  the  findings  which  showed  the  television 
audience  to  have  been  better  informed  than 
the  public  generally.  This  consideration  has 
to  do  solely  with  audience  size.  As  already 
pointed  out,  television  audiences  were  large 
during  the  conventions  and  in  the  closing 
few  days  of  the  campaign.  During  the  major 
part  of  the  campaign,  however,  the  television 
audiences  were  comparatively  small.  But  it 
was  during  this  time  of  smaller  television 
audiences  that  campaign  issues  were  debated. 
In  September  and  October  when  Gen.  Eisen- 
hower and  Gov.  Stevenson  were  advancing 
their  farm  programs,  labor  plans,  and  for- 
eign policies,  television  viewers  were  turning 
their  dials  to  entertainment.  In  that  period 
the  newspaper  became  the  source  of  informa- 
tion for  political  developments  and  events. 
The  larger  audiences  viewing  the  conventions 
and  the  closing  speeches  of  the  campaign 
were  treated  more  to  generalities,  and  no 
doubt  were  attracted  more  by  events  and 
personalities  than  by  issues. 

Finally,  in  the  composite  picture  relating 
the  influence  of  television  in  the  communica- 
tion of  campaign  issues,  there  is  the  appre- 
ciation of  the  lesser  importance  which  issues 
appeared  to  play.  The  election  decision  lay 
more  in  the  realm  of  personalities  than  in 
any  differences  in  platform  planks  or  candi- 
date proposals.  In  spite  of  Gov.  Stevenson's 
effort  to  swing  to  issues  and  "talk  sense  to 
the  American  people,"  only  vague  general- 
ities caught  on.  Some  panel  members  "feared 
a  change,"  but  most  believed  "a  change  was 
needed."  To  effect  this  change  furthermore 
they  placed  faith  in  the  personal  character- 
istics and  abilities  of  Eisenhower.  As  de- 
scribed above  they  especially  liked  his  sin- 
cerity, his  friendliness,  and  his  humility. 
Since  these  were  traits  which  the  television 
medium  helped  in  an  important  way  to 
project,  it  appears  reasonable  to  conclude 
that  it  was  in  these  areas,  rather  than  in  the 
area  of  issues,  that  television  contributed  the 
most  to  the  final  election  results. 


BROADCAST  MUSIC,  INC. 

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Tel.  Atwood  8536 


Page  112    •  July  12,  1954 


Broadcasting    •  Telecasting 


PROGRAMS  &  PROMOTION 


RADIO  SAVES  MONEY 

SUCCESS  of  radio  in  helping  to  build  up  de- 
posits in  the  leading  bank  system  of  Georgia 
is  detailed  in  a  new  four-page  Broadcast  Ad- 
vertising Bureau  (BAB)  folder  being  distributed 
members.  Title  "In  Georgia,  People  BANK  on 
Radio  Advertising,"  the  booklet  records  the 
history  of  the  Citizens  &  Southern  National 
Bank  and  its  20  offices  and  describes  the  adver- 
tising and  radio  results  achieved  by  that  firm. 

10,000  SEE  MERMAID 

OVER  10,000  southern  California  yachtsmen 
viewed  a  mermaid  last  week.  KBIG  Avalon's 
advertising  trademark,  which  employs  that 
fabled  sea  nymph,  covered  the  front  of  the  an- 
nual brochure  which  is  sent  to  boat  owners  by 
KBIG  and  the  Western  Amusement  Co.,  show- 
ing radio  and  theatre  facilities  of  interest  to 
navigators. 

WBTV  (TV)  FIRE  COVERAGE 

THE  LARGEST  fire  in  Charlotte,  N.  C,  his- 
tory was  telecast  live  by  WBTV  (TV)  that 
city,  through  the  quick  work  of  the  station's 
camera  crew  and  engineers.  Only  minutes  after 
the  first  alarm  was  sounded.  WBTV  reports  it 
was  ready  to  give  on-the-spot  coverage  of  the 
blaze  which  destroyed  the  block-and-a-half-long 
Southern  Railway  freight  depot,  causing  damage 
estimated  at  more  than  $500,000.  The  tele- 
cast was  made  from  the  roof  of  the  Wilder 
Building,  home  of  the  Jefferson  Standard  Broad- 
casting Co.,  licensee  of  WBT  and  WBTV  (TV) 
Charlotte. 

KFAB  DERAILMENT  'FIRST' 

KFAB  Omaha  claims  being  "first*'  on  the  scene 
with  direct  on-the-air  reports  of  the  derailment 
of  the  crack  streamliner  "Rocky  Mountain 
Rocket"  which  went  off  the  tracks  near  Hallam, 
Neb.,  about  75  miles  southwest  of  Omaha,  June 
25.  KFAB  also  claims  it  was  "first"  to  broad- 
cast the  most  complete  list  of  the  injured  and 
the  extent  of  their  injuries  from  the  hospitals 
that  cared  for  the  75  victims  of  the  wreck.  A 
mobile  short  wave  unit  and  a  remote  trans- 
mitter were  employed  at  the  scene  of  the  acci- 
dent to  carry  three  live,  on-the-scene  news  in- 
terview broadcasts. 

'ALICE'  WELL  COVERED 

KGBT-TV  Harlingen,  Tex.,  claims  to  be  the 
first  to  telecast  "Alice."  "Alice"  was  the  hur- 
ricane that  roared  inland  some  75  miles  south 
of  the  Lower  Rio  Grande  Valley  on  June  25 
and  KGBT-TV  reports  staging  what  it  believes 
to  be  the  "first"  telecast  by  a  Texas  station  on 
the  fringe  edge  of  a  hurricane.  The  station 
plotted  and  followed  the  storm  as  it  raged 
through  the  Rio  Grande  causing  winds  up  to 
68  miles  per  hour.  The  station  signed  on  an 
hour  earlier  than  usual  and  received  coopera- 
tion from  KURV  Edinburg  and  KRIO  McAllen 
who  informed  listeners  that  the  tv  outlet  had 
an  early  sign-on.  KGBT  scheduled  from-the- 
weather-bureau  reports  every  half-hour  and 
reminded  listeners  that  sister  station  ch.  4  was 
telecasting  on  alternate  periods  so  people  could 
keep  posted  on  the  storm  by  both  media. 

CBS-TV  LITERATURE  SERIES 

NEW  weekly  series  titled  Now  and  Then, 
featuring  a  discussion  on  the  world's  literary 
heritage,  is  scheduled  for  presentation  on  CBS- 
TV  on  Sundays,  6-6:30  p.m.  EDT,  starting 
August  1.  The  program  will  be  conducted  by 
Dr.  Frank  C.  Baxter,  professor  of  English  lit- 
erature at  the  U.  of  Southern  California,  who 
has  presented  the  award-winner  Shakespeare  on 
Tv  series  over  KNXT  (TV)  Los  Angeles. 


NEWSMEN  MEET  'MISS  MARLOWE' 

NEWSMEN  were  guests  a  fortnight  ago  at  a 
preview  of  Procter  &  Gamble's  newest  television 
daytime  serial,  Concerning  Miss  Marlowe, 
which  started  last  week  on  NBC-TV  and  fea- 
tures Louise  Albritton.  After  the  runoff  of  the 
first  script  of  the  series,  the  announcer  explained 
a  new  promotion  for  a  contest  to  be  held  early 
in  September  when  Procter  &  Gamble  and  its 
agency,  Benton  &  Bowles,  will  hold  an  audition 
for  talented  young  men  and  women.  Miss  All- 
britton,  the  producer,  and  the  director  of  the 
series  will  be  the  judges.  The  winner  of  the 
"Talent  Discovery"  contest  will  be  given  first 
call  status  on  P  &  G  commercials  as  well  as  a 
monetary  award  for  further  schooling. 

WDSU-TV  PILGRIMAGE  COVERAGE 

BRANDON  CHASE,  WDSU-TV  New  Orleans 
"Your  Esso  Reporter,"  is  scheduled  to  accom- 
pany the  Most  Reverend  Joseph  F.  Rummel, 
Archbishop  of  New  Orleans  on  the  forthcom- 
ing pilgrimage  to  Rome,  which  is  being  con- 
ducted in  observance  of  the  Marian  Year.  Mr. 
Chase,  who  will  be  assisted  by  a  photographer, 
will  make  a  complete  filmed  account  of  the 
pilgrimage,  and  will  also  send  back  film  re- 
ports on  special  interviews  with  European  not- 
ables for  daily  presentation  on  WDSU-TV  pro- 
grams. Photographs  of  famous  landmarks,  to 
be  later  used  for  background  sets  for  various 
WDSU-TV  programs,  will  also  be  taken  by 
its  representatives.  The  pilgrimage  departs 
from  New  York  July  20  to  visit  famous  shrines 
and  points  of  religious  interest  throughout 
Spain,  Portugal,  France  and  Italy.  Highlight 
will  be  a  trip  to  Rome,  where  the  group  will 
have  an  audience  with  Pope  Pius  XII,  who  will 


Fine#  and  Feathered 

KSIL  Silver  City,  N.  M.,  has  announced 
the  latest  addition  to  its  disc  m.c.  staff — 
Percy  the  Parakeet.  Percy,  at  present,  is 
an  apprentice  to  Gust  Boyd,  who  first 
introduced  the  bird  to  his  listening  audi- 
ence. Percy,  generally  perched  on  the 
microphone  or  Mr.  Boyd's  head,  com- 
ments on  the  record  choice  with  chirps, 
squawks  or  an  occasional  "Hello,  Percy, 
Hello,  Percy."  Mr.  Boyd's  protege  is  be- 
coming one  of  the  most  popular  person- 
alities in  the  area.  He  receives  phone 
calls,  fan  letters  and  is  currently  sending 
out  autographed  photographs.  It  is  hoped 
that  in  the  near  future,  Percy  will  branch 
out  on  his  own  show — something  for  the 
birds. 


address  them  in  English  and  give  the  Apostolic 
Blessing. 

WSB-TV  CRASH  COVERAGE 

UNDER  proper  circumstances,  tv  can  cover 
spot  news  ahead  of  the  press,  asserts  WSB-TV 
Atlanta,  after  that  station  showed  films  of  a 
2  p.m.  plane  crash  on  its  regular  6:15  p.m. 
newscast.  The  accident,  which  claimed  the  lives 
of  four  prominent  Wisconsin  businessmen,  oc- 
curred too  late  to  be  reported  in  the  final  home 
editions  of  the  afternoon  papers,  according  to 
WSB-TV,  but  the  films  gave  viewers  com- 
plete coverage  of  the  story,  which  was  a  front- 
page headliner  in  the  following  morning's 
papers.  WSB-TV  manager  Marcus  Bartlett  is 
convinced  he  made  the  right  move  in  hiring  a 


THE  TURNER  50D-TV  ARISTOCRAT 

A  new  dynamic  microphone— distinguished  by  its  modern,  incon- 
spicuous appearance— distinguished  by  its  oustanding  reproduction 
of  voice  and  music — distinguished  by  its  realistic  price,  $125.00. 
Response  range,  50  to  15,000  cps.  Level,  -56  db  at  high  impedance. 
Complete  with  matching  stand,  built-in  shockmount.  Please  mail 
this  coupon  for  complete  specif  cations  and  information. 


The  TURNER 
Company 

936  17th  Street  N.  E. 
Cedar  Rapids,  Iowa 


Please  send  me  specifications  on  the  Turner  50D-TV. 


Name- 


Station. 


Address. 
City  


-Zone. 


-State- 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  113 


LEE  NICHOLS 

Country  Music 
Man 


"Sagebrush  Serenade' 
"Western  Requestin" 
"Lee  Nichols  Show" 

THE  MART  STORES 

"For  the  first  time  we  had  volume 
sales  that  could  directly  be  at- 
tributed to  our  advertising." 


DOUGLAS  OPTICAL 


"We  attribute  a  good  share  of  our 
traffic  to  the  terrific  impact  of  our 
KWBB  spot  announcements." 


WICHITA'S    RADSO    ACTIVE  STATION 


|  H10  KC     • 1000  WATTS 


light 

the 
way. . . 


.  .  .  to  extraordinary  lighting  effects 
.  .  .  at  extraordinary  savings!  Rent 
whatever  you  need  in  specialized  display, 
theatrical,  studio  and  motion  picture 
equipment  from  Jack  Frost!  For  finer 
lighting  .  .  .  at  fewer  dollars  .  .  . 
for  complete  lighting  service  that 
includes  installation  and  removal 
wherever  you  are ... 
you're  headed  the  right  way  .  .  . 

I  way! 

For  Fall  Information  On  Rental  Equipment  Write: 

JACK  A.  FROST,  DEPT.  .C,  234  PIQUETTE  AVE. 
I>«frei»  2,  Michigan        •        TRinity  3-8030 


PROGRAMS  &  PROMOTION 


staff  photographer,  saying,  "It  proves  that  given 
the  right  personnel  and  equipment,  -tv  need 
take  no  backseat  on  spot  news  coverage." 

FILM  STARS  ON  RADIO-TV 

PERSONAL  appearances  of  movie  stars  on  tele- 
vision and  radio  disc  m.c.  shows  are  planned  by 
Metro-Goldwyn-Mayer  studios,  Culver  City, 
Calif.,  as  part  of  an  intensive  nationwide  pro- 
motion campaign  to  publicize  forthcoming 
major  summer  film  releases.  Also  under  con- 
sideration, according  to  studio  spokesmen,  are 
radio-tv  spot  announcement  campaigns  "where 
they  will  do  the  most  good." 

CHILD  EDUCATION  SPOTS 

PUBLIC  SERVICE  child  education  spots  in  the 
form  of  cartoons  with  accompanying  messages 
are  being  carried  by  WKJG-AM-TV  Ft.  Wayne, 
Ind.  For  example:  "Night  Owl"  (see  cut)  mes- 
sage is  advice  to  children  on  the  drawbacks  in 
keeping  late  hours;  an  unhealthy  looking  "Skin- 
ny Sparrow"  doesn't  eat  healthful  food  and 
drink  milk  regularly;  "Stray  Dog"  is  always  at 
the  neighbors  or  borrowing  other  people's 
property.  The  announcements  point  out  that 
neither  these  "animals"  nor  their  child  counter- 
parts will  benefit  from  such  foibles.  Jim  Mc- 
Bride,  WKJG  art  director,  originated  cartoons. 


EDUCATION 


EXAMPLE  of  child  education  spots  being 
used  by  WKJG-AM-TV  Ft.  Wayne  is  "Ollie 
the  Night  Owl."  This  "bird,"  young  view- 
ers are  told,  "just  won't  go  to  bed  when 
his  folks  tell  him  to.  He'll  sit  up  and  watch 
television  or  something." 

DETROIT  EDUCATIONAL  PREVIEW 

PREVIEW  of  what  the  Detroit  public  will  see 
next  year  over  ch.  56,  to  be  owned  and  operated 
by  the  Detroit  Educational  Tv  Foundation 
(DETVF),  was  presented  over  WWJ-TV,  that 
city,  by  Wayne  University  Television  of  Detroit 
in  collaboration  with  the  Detroit  Institute  of 
Arts.  DETVF  is  a  non-profit  organization  of  1 8 
educational  institutions  throughout  the  Detroit 
area.  Subjects  for  The  Drama  of  Industry  series 
included  "Wood,  Wind,  and  Water,"  "Coal, 
Iron,  and  Steam"  and  "Motors  and  Modern 
Man"  with  Franklin  Page  of  the  Art  Institute 
doing  the  moderating  and  guests  appearing  from 
the  Wayne  U.  history  department.  WWJ-TV 
loaned  Wayne  U.  its  studios  and  technicians. 

KEEPING  LOUISVILLE  INFORMED 

CURRENT  and  controversial  public  issues  are 
highlighted  Wednesday  evenings  on  WHAS-TV 
Louisville's  What's  Your  Question?  People 
telephone  in  their  queries  and  as  many  as  time 
permits  are  answered  on  the  half-hour  program. 
In  the  two  and  one-half  years  the  program  has 
been  aired,  12,709  questions  have  come  to  the 
station  of  which  7,887  were  answered  on-the- 
air  and  the  remainder  by  mail.  Guest  partici- 
pants have  included  Kentucky  and  Indiana 
governmental,  health,  legal  and  educational 
officials  and  topics  range  from  the  activities  of 
Santa  Claus — which  received  a  record  216  in- 
quiries— to  taxes. 


NCCET  CHALLENGES 
LEE  ON  EDUC.  TV 

FCC  Comr.  Robert  E.  Lee's  mid-June  speech 
[B»T,  June  21]  which  questioned  the  idleness 
of  many  educational  tv  channels  drew  a  reply 
last  week  from  the  National  Citizens  Committee 
for  Educational  Television  which  held  that  the 
new  medium  is  catching  on. 

In  its  weekly  news  bulletin,  NCCET  chal- 
lenged Comr.  Lee's  observation  that  "many 
prominent  industry  executives"  have  suggested 
the  decision  to  reserve  channels  for  educational 
use  "will  open  the  door  for  government  com- 
petition and  provide  the  basis  for  a  camouflaged 
attack  on  our  system  of  free  broadcasting." 
NCCET  said  it  informed  Comr.  Lee  it  knew 
of  no  such  suggestions  and  noted  the  reserva- 
tions were  made  after  open  hearing  in  which 
"the  oldest  and  most  respected  educational  as- 
sociations in  the  nation  testified  in  favor  of 
the  move." 

Citing  grass  roots  growth  toward  educational 
tv  stations  despite  the  fact  only  a  few  are  now 
on  the  air,  NCCET  concluded:  "It  is  true  that 
educational  television  has  not  grown  as  rapidly 
as  did  commercial  tv.  But  when  doctors, 
lawyers,  businessmen,  housewives,  boy  scouts, 
girl  scouts,  all  representing  national  organiza- 
tions, but  perhaps  more  important  representing 
the  interest  of  Americans  in  improving  them- 
selves— if  all  these  people  in  hundreds  of  com- 
munities can  amass  more  than  $15  million  in 
assets  as  is  the  case,  then  it  would  seem  that 
educational  television  has  a  sound  base." 

EDUCATION  PEOPLE 
Phillip  Essman,  radio-tv  consultant,  audio-visual 
education  dept.,  Los  Angeles  County  board  of 
education;  Mrs.  Robert  F.  Fifch,  tv  chairman, 
United  Church  Women  of  Southern  California 
&  Southern  Nevada,  and  Mrs.  Fred  Teasley, 
state  tv  chairman,  Calif.  Federation  of  Women's 
Clubs,  elected  to  first  three-year  terms  on 
board  of  directors,  National  Assn.  for  Better 
Radio  &  Television  (NAFBRAT). 

Re-elected  for  three-year  terms  are  Mrs. 
Gertrude  G.  Broderick,  radio-tv  specialist,  U.  S. 
Office  of  Education,  Washington,  D.  C;  Mrs. 
William  Boutwell,  editor,  Scholastic  Teacher, 
N.  Y.;  George  E.  Probst,  U.  of  Chicago;  Dr. 
Elizabeth  Hurlock,  psychologist,  U.  of  Penn- 
sylvania graduate  school;  Dr.  Russell  D.  Leigh, 
Russell  Sage  Foundation,  N.  Y.;  Miss  Gertrude 
M.  Blackstock,  Calif.  Dept.  of  Mental  Hygiene; 
Mrs.  Esther  Mat  lieu  son,  editor,  Los  Angeles 
School  Journal,  and  Mrs.  R.  C.  Haws,  national 
director,  National  Council  of  Catholic  Women. 

John  C.  Birrel,  formerly  commercial  manager, 
KWIL  Albany,  Ore.,  appointed  placement 
director,  Northwest  Radio  &  Television  School, 
Portland,  Ore. 


LAUGH- 


RIOT 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


Page  114    •    July  12,  1954 


Broadcasting    •  Telecasting 


INTERNATIONAL 


Holland  Firm  to  Make 
Lawrence  Color  Tube 

Ten  year  contract  covers  all 

markets    except    the  United 

States  and  Canada. 

N.  V.  PHILIPS  of  Eindhoven,  Holland,  will 
manufacture  the  Chromatron  (Lawrence)  color 
tv  tube  and  sub-license  all  Chromatic  patents 
•  on  a  world-wide  scale  under  a  10- 
HOLLAND  year  agreement  signed  in  London, 
Richard  Hodgson,  president,  Chro- 
matic Television  Labs,  has  announced. 

The  agreement  covers  all  markets  except 
the  U.  S.  and  Canada.  A  licensing  and  sub- 
licensing agreement  has  been  signed  between 
Chromatic  and  Famous  Players  of  Canada, 
Canadian  affiliate  of  Paramount  Pictures  Corp., 
which  owns  50%  of  Chromatic  stock. 

Mr.  Hodgson  said  that  the  10-year  contract 
calls  for  a  straight  royalty  arrangement  on 
tubes  manufactured  by  Philips  or  its  sub- 
licensees, with  initial  royalties  to  be  credited 
against  an  advance  payment  made  when  the 
agreement  was  signed.  Declaring  that  "Philips, 
with  its  cathode  ray  tube  manufacturing  plants 
in  The  Netherlands,  Great  Britain,  France 
and  Germany,  is  bound  to  be  one  of  the 
world  industry  leaders  in  color  tv  as  it  has 
been  in  other  electronic  fields,"  Mr.  Hodgson 
said  that  the  agreement  "means  the  recogni- 
tion by  the  world's  largest  electronics  manu- 
facturer outside  the  U.  S.  of  the  pre-eminence 
of  Chromatic's  color  tube  developments." 

Canadian  Broadcasters  Plan 
Public  Relations  Campaign 

E.  G.  ARCHIBALD,  CHOV  Pembroke,  Ont., 
has  been  appointed  chairman  of  the  Public 
Relations  Committee  of  the  Canadian  Assn. 

of  Radio  and  Television  Broadcasters. 
CANADA  Fred  Pemberton,  CKSF  Cornwall,  has 

been  appointed  to  the  committee  and 
other  broadcasters  are  to  be  appointed  soon. 
Mr.  Archibald  in  his  first  report  states  that 
the  committee  plans  to  make  the  Canadian 
public  conscious  of  the  role  of  private  radio 
in  Canada,  to  point  out  the  contributions  to 
national  programming,  the  size  of  the  private 
radio  payroll,  its  investment,  its  ethics  and 
other  pertinent  facts.  Meetings  are  being  held 
this  summer  with  various  sections  of  the 
Canadian  broadcasting  industry  to  plan  a 
campaign  to  acquaint  the  Canadian  public 
with  the  role  of  private  radio,  so  that  future 
Royal  Commissions  on  Broadcasting  will  hesi- 
tate to  say,  as  did  the  1951  Massey  Royal 
Commission,  that  the  word  "industry"  does  not 
apply  to  private  radio. 

CBC  Reports  Results 
Of  Educational  Tv  Test 

TELECASTS  of  school  broadcasts  have  to  be 
more  interestingly  presented  to  hold  public 
school  children's  attention.  That  is  the  con- 
sensus of  teachers  polled  after  an  ex- 
CANADA  periment  in  telecasting  educational 
programs  in  Canada  this  spring.  A 
series  of  four  school  broadcasts  not  only 
were  heard  in  the  classrooms  but  also  were 
seen  on  television  stations  at  Toronto,  London, 
Kitchener,  Sudbury,  Ottawa,  Montreal,  St.  John 
and  Vancouver  after  school  hours. 

Most  (89%)  of  the  reporting  teachers  said 
students  viewing  the  telecasts  could  recall 
salient  points;  87%  reported  that  student  view- 
ers had  a  better  knowledge  of  the  subject 
than  non-viewers,  and  80%   considered  the 

Broadcasting   •  Telecasting 


viewers  were  more  interested  or  better  moti- 
vated than  non-viewers.  While  students  heard 
the  programs  in  their  classrooms  during  school 
hours  from  local  stations,  they  did  not  see 
the  tv  programs  until  after  school  in  groups. 
Reports  of  students  after  seeing  the  programs 
showed  that  many  turned  the  sets  off  after 
seeing  only  part  of  the  programs,  others  turned 
to  more  interesting  programs  from  other  sta- 
tions, and  in  many  cases  the  viewing  time 
interfered  with  other  home  activities. 

A  detailed  report  on  the  results  of  these 
four  educational  telecasts  has  been  released 
by  the  school  broadcasts  department  of  the 
Canadian  Broadcasting  Corp.,  and  is  available 
from  CBC  at  Toronto,  entitled  "Can  Tv  Link 
Home  and  School?" 


Canadian  Tv  Set  Sales 
Reach  21,623  for  May 

A  TOTAL  of  21,623  television  sets  worth 
$7,049,743  were  sold  in  Canada  during  May, 
according  to  a  report  of  the  Radio-Television 

Mfrs.  Assn.  of  Canada.  This  brings 
CANADA  the  total  of  tv  set  sales  for  the  first 

five  months  of  1954  to  158,890,  valued 
at  $57,534,665,  as  compared  to  114,260  sets 
sold  in  the  same  1953  period.  Almost  half  the 
sets,  67,000,  were  sold  in  southern  Ontario. 
The  province  of  Quebec  accounted  for  55,000 
sales  in  the  first  five  months. 

Sales  of  radio  receivers  in  the  first  five  months 
of  1954  are  down  to  172,150  sets  compared 
with  246,217  in  the  same  1953  period. 


for  as  little 


($545  with  portable  case  as  shown) 


the  new 


Ampex 


(BdDCD 


At  a  price  that's  a  real  surprise,  here  is  the  kind 
of  performance  that  has  made  AMPEX  the  supreme 
name  in  tape  recorders.  The  new  Ampex  600  has 
been  simplified  to  reduce  its  size  and  price.  But  it 
retains  full  Ampex  precision  and  performance. 

As  a  portable  recorder,  the  Ampex  600  is  in 
a  class  by  itself.  It  weighs  only  28  pounds.  You 
can  carry  it  anywhere.  The  recordings  you  make 
"on  location"  will  match  those  made  on  the  finest 
studio  equipment. 


As  a  studio  recorder,  the  Ampex  600  out- 
performs many  others  twice  its  size.  It  serves 
ably  in  all  these  needs:  studio  recording  — 
line  recording  —  dubbing  and  editing  — 
broadcast  playback. 

To  assure  long  service,  major  components  of 
the  Ampex  600  have  been  subjected  to  tests 
equaling  more  than  10  years  normal  use.  An 
Ampex  pays  for  itself. 
Performance 

•  40  to  15,000  cycles  at  7>/2  in/sec. 

•  Signal-to-noise  ratio  over  55  db. 

•  Flutter  and  wow  less  than  0.25% 

•  3  heads  for  monitoring  tape  while 
recording 


For  further  specifications, 
write  today  for  descriptive 
bulletin  to  Dept.D-1701 


AMD 

3EX 

CORPORATION 

93-4  Charter  Street    •    Redwood  City,  California 

Distributors  in  principal  cities;  Canadian  distribution  by 
Canadian  General  Electric  Company 


July  12,  1954  •    Page  115 


INTERNATIONAL* 


U.  S.  Producers  Take  Part 
In  BBC  Tv  Programs  Course 

TV  PRODUCERS  from  Europe,  Asia  and  the 
U.  S.  are  taking  part  in  a  three-week  study 
course  on  tv  programming  at  the  British  Broad- 
casting Corp.'s  London  studios.    The  study, 

which  started  last  Monday,  ends 
ENGLAND      July  24.  It  was  organized  by  the 

United  Nations  Educational,  Scien- 
tific and  Cultural  Organization  (UNESCO)  with 
the  cooperation  of  BBC. 

U.  S.  representatives  are  Perry  Wolff,  CBS 
news  and  public  affairs  department  (producer 
of  Adventure),  and  William  Dempsey,  educa- 
tional director  for  KPIX  (TV)  San  Francisco. 
Four  Americans  were  named  to  participate  as 
experts  on  selected  subjects:  Martha  Gable, 
director  of  tv  for  Philadelphia  public  schools, 
on  school  programming;  Father  R.  C.  Williams, 
tv  coordinator,  Creighton  U.,  Omaha,  on  tv  in 
adult  education;  Morris  Novik,  consultant,  Na- 
tional Assn.  of  Educational  Broadcasters  and 
the  Joint  Committee  on  Educational  Television, 
on  educational  policies;  Douglas  MacAgy, 
Museum  of  Modern  Art,  on  use  of  tv  by 
museums. 

CJCB-TV  Sets  August 
For  Start  of  Operation 

CJCB-TV  Sydney,  N.  S.,  ch.  4,  plans  to  start 
telecasting  at  the  end  of  August,  according  to 
J.  Marven  Nathanson,  president  and  general 
manager.  Studio  and  transmitter  building,  en- 
tirely apart  from  the  radio  affiliate 
CANADA  CJCB,  was  completed  in  June  and 
is  located  on  the  highest  hill  in  the 
Sydney  area.  It  has  two  studios,  one  measuring 
75  by  38  feet,  and  the  second  35  by  40  feet. 
The  transmitter  room,  with  projection  section, 
measures  60  by  29  feet.  A  10  kw  RCA  trans- 
mitter will  be  used  with  a  399  foot,  12  slot  RCA 
wavestack  directional  antenna.  The  station  will 
have  100  kw  video  power,  60  kw  audio.  Equip- 
ment includes  two  DuMont  live  cameras,  two 
DuMont  film  camera  chains  with  flying  spot 
film  projection,  two  16mm  projectors,  two  slide 
projectors  and  one  opaque  projector,  all  with 
DuMont  flying  spot  scanner. 


Serving 
East  Texas 


LONGVIEW 
TEXAS 

In  the  heart  of  East 
Texas'  new  indus- 
trial empire. 


James  R.  Curlis,  President 


FOR  THE  RECORD 


UPCOMING 


JULY 

July  24-31 :  Radio-Tv  Workshop,  American  Baptist 
Assembly,  Green  Lake,  Wis. 

AUGUST 

Aug.  1-4:  National  Audio-Visual  Convention  & 
Trade  Show,  Conrad  Hilton  Hotel,  Chicago. 

Aug.  2-21 :  Summer  Tv  Workshop,  Michigan 
State  College,  East  Lansing. 

Aug.  9  (week  of) :  International  Alliance  of 
Theatrical  Stage  Employes,  Netherlands  Plaza 
Hotel,  Cincinnati. 

Aug.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
summer  conference.  New  York. 

Aug.  25-27:  Western  Electronic  Show  &  Con- 
vention, Ambassador  Hotel,  Los  Angeles. 

Aug.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
Hotel,  Atlanta,  Ga. 

Aug.  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake. 

Aug.  30-Sept.  4:  11th  International  Workshop  In 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

SEPTEMBER 

Sept.  1 :  Deadline  for  entries  in  1953-54  public 
interest  awards  for  exceptional  service  to  farm 
safety.  National  Safety  Council. 

Sent.  13-14:  British  Columbia  Assn.  of  Radio  & 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  26-29:  Pacific  Coast  Council,  American 
Assn.  of  Advertising  Agencies,  Hotel  Del  Coro- 
nado,  Coronado,  Calif. 

Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington,  D.  C. 

Sept.  30-Oct.  1:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show.  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference. Hotel  Sherman,  Chicago. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  TJ.  of  Ala- 
bama, Tuscaloosa. 

Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations,  French  Lick  Springs,  Ind. 

Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler,  Boston. 

Oct.  13-17:  Audio  Engineering  Society.  Hotel 
New  Yorker,  New  York. 

Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

NOVEMBER 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 

Plaza,  New  York. 
Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 

at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 


SPECIAL  LISTING 

BAB  Clinics 

July  12:  Burlington,  Vt. 
July  13:  Boston,  Mass. 
July  15:  Syracuse,  N.  Y. 
July  16:  New  York  City. 
July  19:  Tampa,  Fla. 
July  20:  Charlotte,  N.  C. 
July  20:  Detroit,  Mich. 
July  22:  Richmond,  Va. 
July  23:  Washington,  D.  C. 
July  26:  Philadelphia,  Pa. 
July  27:  Pittsburgh,  Pa. 
July  29:  Cleveland,  Ohio. 
Aug.    9:  Milwaukee,  Wis. 
Aug.  10:  Chicago,  111. 
Aug.  12:  Los  Angeles,  Calif. 
Aug.  13:  San  Francisco,  Calif. 
Aug.  16:  Portland,  Ore. 
Aug.  17:  Seattle,  Wash. 
Aug.  19:  Montana 
Aug.  20:  Boise,  Idaho. 
Aug.  23:  Salt  Lake  City,  Utah 
Aug.  24:  Denver,  Colo. 
Aug.  26:  Albuquerque,  N.  M. 
Aug.  27:  Wichita,  Kan. 
Aug.  30:  St.  Louis,  Mo. 
Aug.  31:  Indianapolis,  Ind. 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 

Placid,  N.  Y. 
Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 

Pittsburgh. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.   7-8:   NARTB  Dist.   10.   Fontentelle  Hotel, 

Omaha. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:   NARTB  Dist.   15,   Clift  Hotel,  San 

Francisco. 

Oct.  25-26:  NARTB  Dist.  16,  Camelback  Inn. 
Phoenix,  Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel, 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 
Nov.  4-5:   NARTB  Dist.   12,  Jens  Marie  Hotel, 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


Southern  Network 

mio9ooo.oo 

Major  market  operation  with 
well  above  average  fixed  assets. 
The  station  needs  a  capable  owner- 
manager  to  take  over.  Some  financ- 
ing available. 


Midwest  Independent 

$135,000.00 

Successful  operation  located  in 
one  of  the  largest  and  most  attrac- 
tive radio  markets  in  the  country. 
Rich  in  retail  sales  and  family  in- 
come. Some  net  quick  is  included 
in  this  sale. 


Appraisals    •    Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON.  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbrook  2-5672 


Page  116    •    July  12,  1954 


Broadcasting    •  Telecasting 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •  T) 

July  1  through  July  7 

ncludes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
-enna.  ERP — effective  radiated  power.  STL — 
-tudio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
jltra  high  frequency,  ant. — antenna,  aur. — aural. 
jis.  —  visual,    kw  —  kilowatts,   w  —  watts,   mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc  — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


FCC  Commercial  Station  Authorizations 

As  of  June  30,  1954  * 


Licensed  (all  on  air) 
CPs  on  air 
CPs  not  on  air 
Total  on  air 
Total  authorized 
Applications  in  hearing 
New  station  requests 
Facilities  change  requests 
Total  applications  pending 
Licenses  deleted  in  June 
CPs  deleted  in  June 


AM 

FM 

TV 

2,565 

529 

104 

18 

24 

t298 

114 

16 

171 

2,583 

555 

402 

2,697 

569 

573 

129 

4 

183 

156 

5 

14 

132 

12 

23 

722 

104 

219 

1 

0 

0 

2 

0 

7 

fm 

!  f 


*  Does  not  include  noncommercial  educational 

and  tv  stations, 
f  Authorized  to  operate  commercially. 


:  Am 
Fm 


and 

Fm  Summary  throu 

gh  July 

7 

Appls. 

In 

On 

Pend- 

Hear- 

Air 

Licensed  CPs 

ing 

ing 

2,583 

2,571  134 

159 

129 

555 

530  42 

6 

4 

Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  II,  7952: 
vhf  uhf 


Commercial 
Educational 


246 
13 


308 
17 


Total  Operating  Stations  in  U.  S. 

vhf  uhf 

Commercial  on  air  259  120 

Noncommercial  on  air  3  3 


Total 

5541 
30 


Total 

379 
6 


Applications  filed  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

921 

337 

713 

526 

1,2402 

Educational 

54 

27 

26 

54> 

Total 

975 

337 

740 

552 

1,294* 

1  Eighty-seven 

CPs 

(14  vhf, 

73  uhf) 

have 

been 

returned. 

2  One  applicant  did  not  specify  channel. 
8  Includes  30  already  granted. 
1  Includes  584  already  granted. 


ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

GRANTS 

Dothan,  Ala. — Ala-Fla-Ga  Tv  Inc.  granted  vhf 
ch.  9  (186-192  mc);  ERP  55.6  kw  visual,  27.8  kw 
aural;  antenna  height  above  average  terrain  537 
ft.,  above  ground  440  ft.  Estimated  construction 
cost  $198,100,  first  year  operating  cost  $120,000,  rev- 
enu  $120,000.  Post  office  address  P.  O.  Box  505, 
Dothan.  Studio  and  transmitter  location  Cotton- 
wood Road,  Dothan.  Geographic  coordinates  31° 
11'  8"  N.  Lat.,  85°  22'  13"  W.  Long.  Transmitter 
and  antenna  RCA.  Legal  counsel  Miller  &  Schroe- 
der,  Washington.  Consulting  engineer  Richard  I. 
Kearley  Jr.,  Nashville,  Tenn.  Principals  include 
President  Charles  Woods  (5%),  farming;  Vice 
President  J.  T.  Thrower  (5%  jointly  with  his 
wife),  hardware;  Treasurer  Dr.  Paul  Flowers 
(5%),  physician;  Richard  Kearley  (5%),  engineer 
WSM  Nashville,  and  Dr.  Norman  W.  Homan; 
Vice  President  H.  L.  Holman  Jr.  (2%),  architect- 
engineer  and  stockholder  WOZK  Ozark,  Ala. 
Granted  July  2. 

Henderson,  Nev. — Southwestern  Publishing  Co. 
(KFSA-AM-FM-TV  Ft.  Smith,  Ark.)  granted 
vhf  ch.  2  (54-60  mc);  ERP  10.96  kw  visual,  5.48 
kw  aural;  antenna  height  above  average  terrain 
258  ft.,  above  ground  601  ft.  Estimated  construc- 
tion cost  $227,000,  first  year  operating  cost  $104,400, 
revenue  $132,000.   Post  office  address  105  Friedman 


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INTERNATIONAL  SALES  COMPANY 

414  E.  Bolrimore  Streel,  Pep)  l_*^8olli more  1,  Maryland 


Bldg.,  Las  Vegas.  Studio  and  transmitter  location 
737  Main  St.,  Las  Vegas.  Geographic  coordinates 
60°  10'  48"  N.  Lat.,  115°  08'  24"  W.  Long.  Trans- 
mitter RCA,  antenna  RCA.  Legal  counsel  Haley 
&  Doty,  Washington.  Consulting  engineer  Craven, 
Lohnes  &  Culver,  Washington.  Principals  in- 
clude President  Donald  W.  Reynolds  (75%),  Vice 
President  A.  E.  Calahan  (25%)  and  secretary 
Theodore  M.  Nelson.  Grant  was  enabled  by  the 
dismissal  of  the  competitive  bid  of  KRAM  Las 
Vegas.    Granted  July  2. 

APPLICATION 

Visalia,  Calif. — Irwin  V.  Willat  d/b  as  Sequoia 
Telecasting  Co.,  uhf  ch.  43  (644-650  mc);  ERP 
22.73  kw  visual,  12.19  kw  aural;  antenna  height 
above  average  terrain  308.8  ft.,  above  ground 
319.4  ft.  Estimated  construction  cost  $122,544, 
first  year  operating  cost  $180,000,  revenue  $180,000. 
Post  office  address  400  East  Tulare  St.,  Tulare, 
Calif.  Studio  and  transmitter  location  Walnut 
Ave.  off  Mooney  Blvd.,  Visalia.  Geographic  co- 
ordinates 36°  18'  44"  N.  Lat.,  119°  19'  09"  W.  Long. 
Transmitter  and  antenna,  DuMont.  Consulting 
engineer  James  R.  Bird,  Oroville,  Calif.  Mr. 
Willat  is  retired  _  motion  picture  director,  pro- 
ducer and  writer."  Filed  July  7. 

APPLICATIONS  DISMISSED 

Los  Angeles,  Calif. — Spanish  International  Tv 
Inc.  FCC  dismissed  bid  for  new  tv  station  on 
uhf  ch.  34  for  failure  to  prosecute.  Dismissed 
June  30. 

Los  Angeles,  Calif. — Lawrence  A.  Harvey.  FCC 

dismissed  bid  for  new  tv  station  on  uhf  ch.  34 
for  failure  to  prosecute.    Dismissed  June  30. 

Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

WMSL-TV  Decatur,  Ala. — Tenn.  Valley  Bcstg. 

Co.  granted  STA  to  operate  commercially  on 
uhf  ch.  23  for  the  period  ending  Oct.  25.  Granted 
July  2;  announced  July  7. 

WJNO-TV  W.  Palm  Beach,  Fla.— WJNO-TV  Inc. 
granted  STA  to  operate  commercially  on  ch.  5 
for  the  period  ending  Sept.  15.  Granted  June  29; 
announced  July  7. 

KTIV  (TV)  Sioux  City,  Iowa— KCOM  Bcstg.  Co. 
granted  mod.  of  CP  for  ch.  4  to  change  ERP  to 
51.3  kw  visual,  25.7  kw  aural;  change  studio  loca- 
tion to  10th  and  Grandview;  transmitter  location 
to  0.8  mile  N.  of  city  limits,  near  Sioux  City; 
antenna  height  above  average  terrain  770  ft. 
Granted  June  30;  announced  July  7. 


VISUAL  TRAFFIC  CONTROL 


THE  BOARDMASTER  SYSTEM 

*  Gives  Graphic   Picture  of  Your  Complete 
Schedule — Spotlighted  in  Color. 

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*  Saves  Time  and  Prevents  Mixups — You  See 
Availabilities  in  Seconds. 

*  Simple  System  to  Operate — Type  or  Write 
on  Cards,  Snap  in  Grooves. 

*  Made  of  Aluminum.    Compact,  Attractive. 
Used  by  over  1,800  Stations. 


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■  GRAPHIC  SYSTEMS 

55  W.  42nd  St.  •  New  York  36,  N.  Y. 

Another  Reason  Why 
Morning  Radio  PAYS  OFF 
for  WSYR  Advertisers 


Jim  Del'me 
and  the  Gang 


After  16  years,  the  Jim  Deline  show  is 
still  the  top  radio  variety  show  of 
Central  New  York.  Sponsors'  sales  fig- 
ures prove  it.  Participating,  Monday 
through  Saturday, 

9:15-9:55  a.m. 

(Also  1:00—2:30  p.m.) 

Henry  I.  Christal  Co.,  Inc. 
National  Representatives 


ACUSE 


570  KC 


NBC  AFFILIATE 


Broadcasting 


Telecasting 


July  12,  1954  •    Page  117 


FOR  THE  RECORD 


higher  tower 
higher)  power 


New  1019  ft.  tower,  new 
100,000  watts  power,  have 
added  12,000  sq.  miles  to 
our  coverage  area. 


TV  Homes: 
UP  65.4  % 


WFBM-TV 

Indianapolis  •  CBS 


WASHINGTON 


and  //ve  ^a/Ufa/ 


D.G 


Directly  opposite  the  FEDERAL 
COMMUNICATIONS  COMMISSION 

JOSEPH  MASSAGLIA,  JR.,  PRESIDENT 
JOEL  E.  BAUGH,  MANAGER 

Other  Massaglia  Hotels 

•  MIRAMAR,  Santa  Monica,  California 

•  SENATOR,  Sacramento,  California 

•  EL  RANCHO,  Gallup,  New  Mexico 

•  SINTON,  Cincinnati,  Ohio 
BOND,  Hartford,  Connecticut 


J 


KAKE-TV  Wichita,  Kan.— KAKE-TV  Inc.  grant- 
ed mod.  of  CP  for  vhf  ch.  10  to  change  ERP  to 
232  kw  aural;  transmitter  location  to  1.3  miles 
east  of  Colwich,  Kan.  Granted  June  28;  an- 
nounced July  7. 

WTWO  (TV)  Bangor,  Me.— Murray  Carpenter 
&  Assoc.  granted  CP  for  ch.  2  to  change  ERP  to 
14.15  kw  visual,  8.49  kw  aural;  antenna  height 
above  average  terrain  673  ft.  Granted  June  29; 
announced  July  7. 

WABI-TV  Bangor,  Me. — Community  Telecast- 
ing Service  granted  CP  for  ch.  5  to  change  ERP 
to  29.6  kw  visual,  17.7  kw  aural;  antenna  height 
above  average  terrain  673  ft.  Granted  June  29; 
announced  July  7. 

KGVO-TV  Missoula,  Mont. — Mosby's  Inc.  grant- 
ed STA  to  operate  commercially  on  ch.  13  for 
the  period  ending  Dec.  11.  Granted  June  29; 
announced  July  7. 

KDRO-TV  Sedalia,  Mo.— Milton  J.  Hinlein 
granted  STA  to  operate  commercially  on  ch.  6 
for  the  period  ending  Sept.  8.  Granted  July  1; 
announced  July  7. 

KGEO-TV  Enid,  Okla.— Streets  Electronics  Inc. 
granted  STA  to  operate  commercially  on  ch.  5 
for  the  period  ending  Oct.  13.  Granted  June  25; 
announced  July  7. 

WDXI-TV  Jackson,  Tenn. — Dixie  Bcstg.  Co. 
granted  mod.  of  CP  to  change  to  ch.  7;  ERP 
40.95  kw  visual,  20.48  kw  aural;  studio  location 
Williams  Bldg.,  Jackson;  transmitter  location  ap- 
proximately 0.4  mile  N.  of  city  limits,  near  Jack- 
son; antenna  height  above  average  terrain  633  ft. 
Granted  June  28;  announced  July  7. 

WKBT  (TV)  La  Crosse,  Wis. — WKBH  Tv  Inc. 
granted  STA  to  operate  commercially  on  ch.  8 
for  the  period  ending  Dec.  28.  Granted  July  1; 
announced  July  7. 

WOKY-TV  Milwaukee,  Wis.— Bartell  Bcstrs.  Inc. 
granted  mod.  of  CP  for  uhf  ch.  19  to  change  ERP 
to  229.1  kw  visual,  138.1  kw  aural;  antenna  height 
above  average  terrain  414  ft.  Granted  July  2; 
announced  July  7. 

STATION  DELETED 

WBEC-TV  Pittsfield,  Mass.  —  Western  Mass. 
Bcstg.  Co.  FCC  deleted  tv  station  on  uhf  ch.  64 
at  request  of  permittee.  Deleted  June  28;  an- 
nounced July  7. 

APPLICATIONS 

KALB-TV  Alexandria,  La. — Alexandria  Bcstg. 
Co.  seeks  mod.  of  CP  for  ch.  5  to  change  ERP 
to  15.24  kw  aural;  antenna  height  above  average 
terrain  552  ft.    Filed  July  6. 

WSJS-TV  Winston-Salem,  N.  C.  —  Triangle 
Bcstg.  Corp.  seeks  mod.  of  CP  for  vhf  ch.  12  to 
change  ERP  to  234  kw  aural;  antenna  height 
above  average  terrain  760  ft.    Filed  June  29. 

KGUL-TV  Galveston,  Tex.— Gulf  Tv  Co.  seeks 
CP  for  ch.  11  to  change  ERP  to  261  kw  visual, 
131  kw  aural;  transmitter  location  to  Alvin- 
Pearland  Rd.,  4.5  miles  NW  of  Alvin,  Tex.;  an- 
tenna height  above  average  terrain  1,176  ft. 
Filed  July  6. 

KTLK  (TV)  Houston,  Tex.— Houston  Consoli- 
dated Tv  Co.  seeks  mod.  of  CP  for  ch.  13  to 
change  transmitter  location  to  Blue  Ridge  Rd., 
4  miles  SW  of  Almeda,  Tex.;  ERF  to  170  kw 
aural;  antenna  height  above  average  terrain  957 
ft.    Filed  June  29. 

KVOS-TV  Bellingham,  Wash.— KVOS  Inc.  seeks 
mod.  of  CP  for  vhf  ch.  12  to  change  ERP  to  38.46 
kw  visual,  19.5  kw  aural;  transmitter  location  to 
Constitution.  Orcas  Island,  approximately  4  miles 
ESE  of  Eastsound,  Wash.;  antenna  height  above 
average  terrain  2.420.7  ft.    Filed  June  29. 

WSAU-TV  Wausau,  Wis.— Wisconsin  Valley  Tv 
Corp.  seeks  mod.  of  CP  for  vhf  ch.  7  to  change 
ERP  to  89.8  kw  visual,  53.9  kw  aural;  transmitter 
location  to  approximately  1.8  miles  NE  of  the 
center  of  Wausau;  antenna  height  above  average 
terrain  462  ft.    Filed  July  6. 

CALL  LETTERS  ASSIGNED 

KRCG  (TV)  Jefferson  City,  Mo.— Jefferson  Tv 
Co.,  vhf  ch.  13. 

WTVX  (TV)  Gastonia,  N.  C— Air  Pix  Corp., 
uhf  ch.  48.    Changed  from  WNSC-TV. 

KVDO-TV  Corpus  Christi,  Tex. — Coastal  Bend 
Tv  Co.,  uhf  ch.  22.    Changed  from  KVDO  (TV). 

WTVW  (TV)  Milwaukee,  Wis.— Milwaukee  Area 
Telecasting  Corp.,  vhf  ch.  12. 

WSAU-TV  Wausau,  Wis.— Wisconsin  Valley  Tv 
Corp.,  vhf  ch.  7. 

New  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

Rogers,  Ark. — Radio  Station  KAMO  granted 
1390  kc,  500  w  daytime.  Post  office  address  % 
G.  Don  Thompson,  2001  W.  17th  Place,  Tulsa, 
Okla.    Granted  July  7. 

Ticonderoga,  N.  Y. — Portage  Bcstg.  Co.  granted 
1250  kc,  500  w  daytime.  Post  office  address  % 
Martin  Karig,  RD  #1,  Hudson  Falls,  N.  Y.  Esti- 
mated construction  cost  $14,057,  first  year  operat- 
ing cost  $42,000,  revenue  $48,000.  Principals  in- 
clude President  Martin  Karig  (99.0%),  general 
manager-25%  interest  WWSC  Glens  Falls,  N.  Y.; 


Donald    Latimore    (0.5%),    and   Dorothy  Karii 

(0.5%).    Granted  July  7. 

APPLICATIONS 

Denver,  Colo. — Ewald  W.  Koepke  &  Frank  E 
Amole  Jr.  d/b  as  Capitol  Bcstg.  Co.,  1340  kc,  25( 

w  unlimited.  Post  office  address  %  Ewald  W 
Koepke,  2630  Zenobia  St.,  Denver.  First  year  op- 
erating cost  $60,000,  revenue  $75,000.  Principals  ir 
general  partnership  include  Ewald  W.  Koepki 
(50%),  commercial  manager  KMYR  Denver,  anc 
Frank  E.  Amole  Jr.  (50%),  KMYR  news  and  pro 
gram  director.  Application  is  contingent  upor 
FCC  approval  of  KMYR  bid  to  change  from  134( 
kc  to  710  kc.  Applicant  will  lease  KMYR  facilities 
for  5  years  at  $6,000  per  year.  Filed  July  1. 

Baxley,  Ga.— Farnell  O'Quinn.  1260  kc,  1  kw 
daytime.  Post  office  address  Baxley,  Ga.  Esti- 
mated construction  cost  $18,900,  first  year  operat- 
ing cost  $18,000,  revenue  $30,000.  Mr.  O'Quinn  is 
general  manager  and  25%  stockholder  of  local 
department  store.    Filed  June  28. 

Winnemucca,  Nev. — Northwest  Radio  &  Tv 
Corp.  1400  kc,  250  w  unlimited.  Post  office 
address  P.O.  Box  387.  Estimated  construction 
cost  $11,000,  first  year  operating  cost  $33,000,  reve- 
nue $36,000.  Principals  include  President  Lester 
W.  Pearce  (18.5%),  C.A.A.  employe;  Vice  Presi- 
dent John  R.  Duarte  (14.8%),  Winnemucca  chief 
of  police;  Secretary-Treasurer  Henry  E.  Ruck- 
teschler  (18.5%),  oil  distributor,  and  Rudolph 
Schwartz  (14.87o),  ranching.  Filed  June  24. 

Chattanooga,  Term. — Greenwood  Bcstg.  Co. 
(WABG  Greenwood,  Miss.),  600  kc,  1  kw  daytime. 
B-T  erroneously  listed  this  application  as  a 
grant  on  May  24. 

Port  Lavaca,  Tex.— E.  J.  &  W.  J.  Harpole  d/b 
as  Uvalde  Bcstrs.  1560  kc,  500  w  daytime.  Post 
office  address  %  Edward  J.  Harpole,  Box  758, 
Uvalde,  Tex.  Estimated  construction  cost  $17,000. 
first  year  operating  cost  $25,000,  revenue  $30,000. 
Principals  include  Edward  J.  Harpole  (50%),  gen- 
eral manager-50%  owner  KVOU  Uvalde,  Tex.,  and 
president-50%  owner  KVOZ  Laredo,  Tex.,  and 
W.  J.  Harpole  (50%),  50%  owner  KVOU,  vice 
president-39%  owner  KVOZ,  26.6%  owner  KVWO 
Cheyenne,  Wyo.,  and  president-66.6%  owner 
KVOP  Plainview,  Tex.    Filed  July  1. 

Salt  Lake  City,  Utah— William  W.  Phillips.  860 
kc,  1  kw  daytime.  Post  office  address  1379  Blaine 
Ave.  Estimated  construction  cost  $26,140,  first 
year  operating  cost  $29,000,  revenue  $38,500.  Mr. 
Phillips  is  former  radio  parts  distributor.  Filed 
June  28. 

APPLICATIONS  AMENDED 

Dunneville,  Calif. — Grant  R.  Wrathall  amends 
bid  for  new  am  station  on  1290  kc,  1  kw  daytime, 
to  change  studio  and  station  location  to  San 
Felipe,  Calif.,  and  to  change  transmitter  location 
to  Hwy.  152  at  Lovers  Lane,  San  Felipe.  Filed 
July  2. 

El  Cajon,  Calif. — Babcock  Bcstg.  Corp.  amends 
bid  for  new  am  station  on  910  kc,  1  kw  night,  5 
kw  daytime,  unlimited,  directional  day  and  night 
to  specify  1  kw  daytime.   Filed  July  2. 

Cleveland,  Tenn. — J.  A.  Gallimore  tr/as  Radio 
Cleveland  amends  bid  for  new  am  station  on 
960  kc,  500  w  daytime  to  specify  1420  kc.  Filed 
July  2. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

WTAQ  LaGrange,  111.— The  LaGrange  Bcstg.  Co. 

granted  CP  to  change  from  500  w  day  to  500  w 
unlimited,  directional  night  on  1300  kc.  Granted 
July  7. 

KJAN  Atlantic,  Iowa — Nishna  Valley  Bcstg. 
Co.  granted  authority  to  sign  on  at  6  a.m.  and 
sign  off  at  6:30  p.m.  for  period  ending  Aug.  31. 
Granted  June  30;  announced  July  7. 

WACR  Columbus,  Miss.— J.  W.  Furr  granted  CP 
to  change  from  250  w  day  to  1  kw  day  on  1050 
kc.   Granted  July  7. 

WKMT  Kings  Mountain,  N.  C. — Southern  Radio- 
casting Co.  granted  CP  to  change  from  500  w 
day  to  1  kw  day  on  1220  kc.   Granted  July  7. 


TOUCHED 

BY  THE  MAGIC  OF  YOUTH! 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


Page  118    •    July  12,  1954 


Broadcasting 


Telecasting 


WCKM  Martinsburg,  Pa.— Kensinger  &  Mere- 

kh  granted  modification  of  CP  to  change  loca- 
bn  from  Martinsburg  to  Roaring  Springs.  Grant- 
I  July  7. 

iKRWC  Forest  Grove,  Ore.— Irving  V.  Schmidtke 

'anted  CP  to  change  from  250  w  day  to  1  kw 
ly  on  1570  kc.  Granted  July  7. 
KDSX  Denlson,  Tex.— KDSX  Inc.  granted  ap- 
,'ication  to   change  identification  to  Demson- 
iierman,  Tex.  Granted  July  7. 

slew  Fm  Stations  .  .  . 

ACTIONS  BY  FCC 

San  Diego,  Calif.— KSON  Bcstrs.  granted  CP 
>r  new  Class  B  fm  station  on  ch.  268  (101.5  mcl: 
RP  11  kw;  antenna  height  above  average  ter- 
bin  16  ft.   Granted  July  7. 

Cleveland,  Ohio— Civic  Bcstrs.  Inc.  granted  CP 
jr  new  Class  B  fm  station  on  ch.  271  (102.1  mc); 
RP  9.4  kw;  antenna  height  above  average  ter- 
3  in  120  ft.  Granted  July  7. 

I 


xisting  Fm  Stations 

ACTIONS  BY  FCC 


WPRK  (FM)  Winter  Park,  Fla.— Rollins  College 

ranted  CP  to  change  ERP  to  330  w;  change  studio 
nd  transmitter  location  to  Rollins  College  Cam- 
jus  at  Mills  Library  on  Holt  Ave.  Granted  July 
it  announced  July  7. 

5  WMUB  (FM)  Oxford,  Ohio— Miami  U.  granted 
."P  to  change  transmitter  and  studio  location  to 
larrison  Hall.  College  Campus.  Granted  July  1; 
nnounced  July  7. 


Ownership  Changes  . 

ACTIONS  BY  FCC 


44 


KBUC  Corona,  Calif.— Radio  Bcstg.  Inc.  granted 
•oiuntary  transfer  of  control  to  Henry  Fritzen 
Through  sale  of  70%  interest  for  $12,117.  Mr. 
■ritzen  is  president-70%  owner  KALI  Pasadena, 
"alif.,  and  owner  of  advertising  agencies.  Grant- 
ed July  7. 

KGB  San  Diego,  Calif— General  Teleradio  Inc. 

; 'ranted  voluntary  assignment  of  license  to 
•irarion  R.  Harris  for  basic  rental  of  $27,500  per 
-  ear  with  option  to  purchase.  Mr.  Harris  is  gen- 
:ral  manager  KGB.   Granted  July  1. 

KPIX  (TV)  San  Francisco,  Calif. — KPIX  Inc. 
'ranted  voluntary  transfer  of  control  to  Westing- 
nouse  Electric  Corp.  through  sale  of  all  stock  by 
A'esley  I.  Dumm,  R.  C.  D.  Bell,  Franklin  Dumm, 
'3hilip  G.  Laskey,  George  Hughes,  and  The  Asso- 
ciated Bcstrs.  Inc.  (KFSO  San  Francisco).  Asso- 
ciated Bcstrs.,  owned  by  Wesley  Dumm,  sells  its 
BV%  interest  for  81,775  shares  of  Westinghouse 
common  stock,  par  value  of  $12.50  per  share.  Re- 
gaining four  stockholders  sell  their  29%  interest 
;?or  $435,000  and  24,536  shares  of  common  stock, 
i  Stock  and  cash  transaction  has  total  value  of 
about  $7,664,141.  Granted  July  2. 

WICH  Norwich,  Conn. — Eastern  Conn.  Bcstg. 
Co.  granted  involuntary  transfer  of  control  to 
Terese  Lasser,  executrix  of  the  estate  of  J.  K. 
Lasser  (100%),  deceased.  Granted  June  30,  an- 
nounced July  7. 

WEAT-TV  West  Palm  Beach,  Fla.— WEAT-TV 
Inc.  granted  acquisition  of  positive  control  of  ch. 
12  permittee  by  James  Robert  Meachem  through 
purchase  of  150,000  shares  of  stock  for  WEAT- 
AM.  Mr.  Meachem  formerly  owned  20.36%  in- 
terest and  will  now  own  50.58%.  Granted  July  7. 

WEAT  Lake  Worth,  Fla.  —  James  Robert 
Meachem  granted  voluntary  assignment  of  li- 
cense to  WEAT-TV  West  Palm  Beach,  permittee 
J  of  vhf  ch.  12  there,  for  150,000  shares,  valued  at 
$150,000,  in  the  tv  venture.  Mr.  Meachem  agrees 
to  assume  $20,000  liabilities  of  WEAT-TV.  Granted 
July  7. 

WPIN  St.  Petersburg,  Fla.— Fla.  W.  Coast  Bcstrs. 
Inc.  granted  voluntary  acquisition  of  control  by 
Arthur  Mundorff  through  retirement  to  the 
treasury  of  275  shares  of  stock  by  John  M.  Phil- 
lips. Granted  June  28;  announced  July  7. 

WJPF  Herrin,  111.— Orville  W.  Lyerla  granted 
\  oiuntary  assignment  of  license  to  Egyptian 
Bcstg.  Co.  "Voice  of  Egypt."  No  consideration 
involved  as  Mr.  Lyerla  retains  99.6%  interest. 
Granted  June  29;  announced  July  7. 

KTAG-TV  Lake  Charles,  La. — K TAG-TV  Inc. 
granted  transfer  of  control  to  Warren  Berwick. 
Harold  Knox  and  R.  B.  McCall  Jr.  through  stock 
redistribution  and  debenture  reapportionment. 
Granted  July  2;  announced  July  7. 

KGHL  Billings,  Mont. — Northwestern  Industries 
Inc.  granted  voluntary  assignment  of  license  to 
Midland  Empire  Bcstg.  Co.  for  $270,000.  Princi- 
pals include  President  P.  N.  Fortin  (50%);  Vice 
President-Treasurer  Warren  J.  Hancock  (25%), 


and  Kenneth  L.  Hancock  (24.8%);  all  are  associ- 
ated in  oil  and  gas  production.  Granted  July  7. 

WIFM-AM-FM  Elkin,  N.  C— James  B.  Childress 
granted  voluntary  assignment  of  license  to  Tri- 
County  Bcstg.  Co.  for  $35,000.  Principals  include 
President  Harvey  F.  Laffoon  (V3),  publisher  El  km 
Tribune,  Elkin,  N.  C;  Vice  President  Ed  M.  An- 
derson (V3),  president  -  majority  stockholder 
WBBO-AM-FM  Forest  City,  WPNF  Brevard,  and 
vice  president-25%  stockholder  WBRM  Marion, 
owner  Skyland  Post,  West  Jefferson,  Alleghany 
News,  Sparta,  and  Transylvania  Times,  Brevard, 
all  in  N.  C;  and  Secretary-Treasurer  W.  P.  Erwin 
(V3),  president-general  manager-50.25%  owner 
WBRM.   Granted  July  7. 

WHBQ-AM-TV  Memphis,  Tenn.— Harding  Col- 
lege granted  voluntary  assignment  of  license  to 
General  Teleradio  Inc.  for  $600,000  basic  rent  and 
$20,000  for  first  136  months  and  $3,614  for  next 
44  months.  This  is  contingent  on  grant  of  assign- 
ment of  KGB  San  Diego.  General  Teleradio 
owns  WNAC-AM-FM-TV  Boston,  Mass.;  WEAM 
Providence,  R.  I.;  WOR-AM-FM-TV  New  York; 
KHJ-AM-FM-TV  Hollywood,  Calif.;  KFRC  San 
Francisco,  and  55%  stockholder  WGTH-AM-TV 
Hartford,  Conn.  Granted  July  1. 

WHAP  Hopewell,  Va.— Hopewell  Bcstg.  Co. 
granted  voluntary  transfer  of  control  to  Southern 
Va.  Bcstg.  Corp.  through  sale  of  all  stock  for 
$38,000.  Southern  Va.  Bcstg.  is  licensee  of  WSVS- 
AM-FM  Crewe,  Va.  Principals  include  President 
C.  S.  Willis  (11%);  Treasurer  E.  M.  Schaubach 
(7.5%);  J.  P.  Quisenberry  (10.9%),  and  W.  L. 
Willis  (21.3%).  Granted  July  7. 

APPLICATIONS 

KXOC  Chico.  Calif.— KXOC  Inc.  seeks  voluntary 
transfer  of  control  to  Broadmoor  Bcstg.  Corp. 
through  sale  of  all  stock  for  $150,000  and  assump- 
tion of  obligations  for  appproximately  $20,000. 
Principals  include  Harold  T.  Gibney,  free  lance 
radio-tv  announcer  and  performer.  Filed  June  29. 

KCCC-TV  Sacramento,  Calif.— Capital  City  Tv 
Corp.  seeks  transfer  of  control  of  permittee 
corporation  to  Harry  W.  McCart  and  Ashley  L. 
Robison  through  sale  by  Frank  W.  Hurd  of 
37*2%  interest  for  $84,750.  Messrs.  McCart  and 
Robison  will  now  own  50%  each.    Filed  June  28. 

KISJ  (TV)  Pocatello,  Idaho — Tribune  Journal 
Co.  seeks  assignment  of  CP  for  ch.  6  to  Eastern 
Idaho  Bcstg.  and  Tv  Co.  (KWIK-AM-TV).  There 
is  oral  agreement  involving  am  equipment  and 
other  matters.  KWIK  will  drop  permit  for  its 
vhf  ch.  10  facility.  Principals  include  President 
James  M.  Brady;  Vice  President  Edwin  F.  Mc- 
Dermott  (81/3%);  Secretary-Treasurer  Frank  C. 
Carman  (121/2%);  Grant  R.  Wrathall  (12V2%),  and 
J.  Robb  Brady  Trust  Co.  (41%%)  Filed  June  28. 

KRCO  Prineville,  Ore. — Radio  Central  Oregon 
seeks  voluntary  acquisition  of  negative  control 
by  N.  A.  Miksche  through  sale  of  y3  interest  by 
Lucile  M.  Kelly.  Mr.  Miksche  will  now  own  50% 
interest.  Filed  July  1. 

KTSA-AM-FM  San  Antonio,  Tex.— Sunshine 
Bcstg.  Co.  seeks  transfer  of  control  to  O.  R. 
Mitchell  Motors  for  $175,000.  Mitchell  Motors  has 
Dodge-Plymouth  dealership  in  Southwest.  Princi- 
pals include  President  O.  R.  Mitchell  (88.7%); 
Vice  President  I.  R.  Moore  (10.7%);  Secretary- 
Treasurer  L.  Rynning  (0.3%),  and  Patricia  Jean 
Mitchell  (0.3%).  Sale  is  contingent  on  KGBS-AM- 
TV  San  Antonio  transfer.    Filed  June  28. 

KGBS-AM-TV  San  Antonio,  Tex. — San  Antonio 
Bcstg.  Co.  seeks  voluntary  transfer  of  control  to 
Express  Publishing  Co.  through  sale  of  all  stock 
for  $3.5  million.  Express  Pub.  Co.  publishes  the 
San  Antonio  Express,  and  is  owner  of  KTSA-AM- 
FM  there.  KTSA  is  being  sold  contingent  on  grant 
of  this  transfer.  Principals  include  President 
Frank  G.  Huntress  Jr.  (18.1%),  Vice  President 
Mrs.  Carrie  S.  Frost  (11.4%);  Mrs.  Millard  Wood 
Hazzard  (14%);  Mrs  Jane  G.  Dabney  (11.4%), 
and  George  W.  Brackenridge  Estate  (33.3%). 
Filed  June  28. 


Hearing  Cases  .  .  . 

INITIAL  DECISION 

Biloxi,  Miss. — New  tv,  vhf  ch.  13.  FCC  Hearing 
Examiner  Harold  L.  Schilz  issued  initial  decision 
looking  toward  grant  of  the  application  of  Radio 
Associates  Inc.  for  new  tv  station  on  ch.  13  in 
Biloxi,  Miss,  and  denial  of  competing  application 
of  WLOX.  Action  July  7. 

OTHER  ACTIONS 

Hartselle,  Ala.,  Douglas,  Atlanta,  Ga. — FCC  by 

memorandum  opinion  and  order  deleted  issue  No. 
6  with  reference  to  blanketing  in  the  hearing 
designation  order  of  Aug.  12,  1953;  added  4  issues; 
made  WMTS  Murfreesboro,  Tenn.,  a  party,  and 
denied  petitions  in  other  respects.  Proceeding 
involves  applications  of  Dorsey  Eugene  Newman 
to  construct  new  station  in  Hartselle,  Ala.,  to 
operate  on  860  kc,  250  w,  D;  WERD  Atlanta,  Ga., 


CANNON  CONNECTORS  IN  STOCK 


GATES-QUINCY,  ILL 


123  Hampshire  St. 
Tel.  8202 


Broadcasting 


I  got  power'1' 


But  down  in  Northwest  Alabama  and  North- 
east Mississippi  WERH  dominates  14,695  square 
miles  within  its  0.1  MV/M  contour. 

Yes,  speaking  of  power,  WERH  has  the  most 
powerful  signal  in  these  parts.  Folks  are  eager 
listeners  to  its  entertainment  loaded  programs. 
So  you'll  capture  all  of  Northwest  Alabama  and 
Northeast  Mississippi  with  the  most  powerful 
station,  WERH. 

WERH:  putting  out  a  signal  that  pulls  in  the 
sales. 


WERH 


5000 
watts 
970 
KC 


National  Representative:  Hil  F.  Best  Co. 


$54.00 
Professional 
Special 
Price 


"On  the  Air"  Timer 


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on  the  clock!  Now,  know  whether  to  "stretch 
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Telecasting 


July  12,  1954 


Page  119 


FOR  THE  RECORD 


to  increase  power  on  same  frequency  from  1  kw, 
D,  to  10  kw,  D,  DA;  and  WDMG  Douglas,  Ga., 
to  increase  power  on  same  frequency  from  1  kw, 
D,  to  5  kw,  D.  Action  July  1. 

Broadcast  Application  Forms  Revised — By  order, 
the  Commission  revised  the  following  broadcast 
application  forms  to  bring  them  up-to-date  and 
to  clarify  some  of  the  questions  asked  therein: 
FCC  Form  301 — "Application  for  Authority  to 
Construct  a  New  Broadcast  Station  or  to  Make 
Changes  in  an  Existing  Broadcast  Station":  FCC 
Form  303 — "Application  for  Renewal  of  Broadcast 
Station  License";  FCC  Form  314— "Application 
for  Consent  to  Assignment  of  Radio  Broadcast 
Station  Construction  Permit  or  License";  and 
FCC  Form  315 — "Application  for  Consent  to 
Transfer  of  Control  of  Corporation  Holding  Ra- 
dio Broadcast  Station  Construction  Permit  or 
License".  Action  July  1. 

Indianapolis,  Ind.— Vhf  ch.  13  contest.  FCC  by 
memorandum  opinion  and  order,  denied  petitions 
of  WIBC  Inc.,  and  Indianapolis  Bcstg.  Inc.,  re- 
questing enlargement  of  the  issues  to  include 
the  financial  qualifications  of  Mid-West  T.V. 
Corp.:  by  separate  orders,  denied  a  petition  by 
Mid-West  to  enlarge  the  issues  to  determine  the 
availability  of  proposed  transmitter  locations  of 
Indianapolis  and  Crosley  Bcstg.  Corp.,  and  pro- 
posed transmitter  and  studio  locations  of  WIBC, 
and  another  petition  by  Mid-West  requesting 
that  Indianapolis  and  WIBC  be  required  to  elect 
which  one  of  their  applications  should  be  prose- 
cuted. Action  July  1. 

Muscogee  Bcstg.  Co.,  Columbus,  Ga.;  J.  C.  Hen- 
derson, Talbotton,  Ga.;  Georgia  Ra-Tel  Inc.,  Man- 
chester, Ga. — FCC  designated  for  consolidated 
hearing  applications  for  new  am  stations  to 
operate  with  1  kw  D,  Muscogee  and  Henderson 
on  1580  kc  and  Georgia  Ra-Tel  on  1570  kc.  Comr. 
Hennock  absent.  Action  July  2. 

WCMI  Ashland,  Ky.,  WSAL  Logansport,  Ind.— 
FCC  by  memorandum  opinion  and  order  dis- 
missed, because  they  propose  operations  not  pro- 
vided for  in  the  rules,  applications  of  WCMI 
Ashland,  Ky.  (1340  kc.  250  w,  U)  to  operate  a 
synchronous  amplifier  in  Huntington.  W.  Va.  and 
of  WSAL  Logansport,  Ind.  (1230  kc,  250  w,  U)  to 
operate  a  synchronous  amplifier  and  install 
main  studio  in  Peru,  Ind.    Action  July  1. 

Central  City,  Ky.— FCC  ordered  that  issues  in 
the  proceeding  involving  competing  applications 
by  Central  City-Greenville  Bcstg.  Co.  and  Muh- 
lenberg Bcstg.  Co.  for  new  am  station  on  1380  kc 
in  Central  City.  Ky.,  may  be  enlarged  by  the 
examiner,  on  his  own  motion  or  on  proper 
petition,  to  include  a  determination  of  financial 
qualifications.   Action  July  2. 

Grand  Rapids,  Mich.— Uhf  ch.  23  proceeding. 
FCC  Comr.  Robert  E.  Lee  granted  petition  of 
Music  Bcstg.  Co.  only  insofar  as  it  requests  dis- 
missal of  its  application  for  ch.  23,  and  said  ap- 
plication was  dismissed  with  prejudice.  Retained 
in  hearing  application  of  Peninsular  Bcstg.  Co. 
Action  July  2. 

Muskegon,  Mich. — Uhf  ch.  35  protest.  The  Com- 
mission announced  its  decision  of  June  30.  deny- 
ing protest  of  Music  Bcstg.  Co.,  Grand  Rapids, 
Mich.,  directed  against  the  grant  on  Dec.  23,  1952 
of  the  application  of  Versluis  Radio  and  Tele- 
vision Inc.,  for  new  tv  station  in  Muskegon,  Mich, 
on  ch.  35  with  ERP  of  269  kw  visual,  137  kw 
aural,  antenna  972  ft.  and  granted  application  for 
mod.  of  said  CP  to  change  power,  etc.,  and  con- 
firmed the  CP  granted  Dec.  23,  1952,  as  mod.,  with 
engineering  conditions  to  be  met  prior  to  issu- 
ance of  program  test  authorization.  Action  July 
6. 

WCBI  Columbus,  Miss. — FCC  by  order,  granted 
petition  of  WCBI  Columbus,  Miss.,  to  add  a  serv- 
ice determination  issue  in  the  proceeding  in  re 
WCBI's  request  to  change  facilities  from  1340  kc. 
250  w,  U,  to  550  kc,  1  kw-N,  5  kw-LS,  U,  DA. 
Action  July  2. 

St.  Louis,  Mo— Vhf  ch.  11  contest.  FCC  by 
memorandum  opinions  and  orders,  (1)  denied 
motions  by  Columbia  Bcstg.  System  Inc.,  and  St. 
Louis  Telecast  Inc.,  to  enlarge  issues;  (2)  denied 
petitions  by  CBS  and  220  Television  Inc.,  for  re- 


jection of  Broadcast  House  amendments;  (3)  de- 
nied petitions  of  CBS  and  220  Television  for  en- 
largement of  issues;  and  (4)  granted  petition 
of  Broadcast  House  to  add  307  (b)  issue,  but 
denied  requests  of  CBS  and  220  Television  with 
respect  to  comparative  coverage  as  set  forth  in 
their  replies  to  Broadcast  House. 

By  separate  orders,  (1)  denied  petition  of  St. 
Louis  Amusement  Co.  to  dismiss  application  of 
220  Television;  (2)  denied  petition  of  St.  Louis 
Amusement  Co.  to  dismiss  the  CBS  application; 
and  (3)  denied  motion  of  CBS  to  delete  issues 
"1"  and  "2"  and  to  add  issues  concerning  financial 
and  legal  qualifications  of  St.  Louis  Telecast. 
Action  July  2. 

Buffalo,  N.  Y. — Vhf  ch.  7  contest.  By  order, 
granted  petitions  of  Great  Lakes  Television  Inc. 
and  Greater  Erie  Bcstg.  Co.  filed  April  13  and  14, 
respectively,  for  enlargement  of  the  issues  in  pro- 
ceeding re  ch.  7  at  Buffalo,  N.  Y.,  to  include  a 
determination  of  the  financial  qualifications  of 
WKBW-TV  Inc.  Action  July  2. 

Buffalo,  N.  Y.— Vhf  ch.  7  contest.  FCC  bv  order, 
granted  petition  filed  April  14,  by  WKBW-TV 
Inc.,  to  the  extent  only  of  enlarging  the  issues  in 
the  proceeding  for  ch.  7  in  Buffalo,  N.  Y.,  to  in- 
clude a  determination  of  the  financial  qualifica- 
tions of  Greater  Erie  Bcstg.  Co.  Action  July  1. 

Latrobe,  Pa. — -By  memorandum  opinion  and 
order,  granted  petitions  by  the  Chief  Broadcast 
Bureau  and  of  Central  Bcstg.  Co.  licensee  of  sta- 
tion WARD  Johnstown,  Pa.,  to  amend  the  issues 
in  re  application  of  Latrobe  Bcstrs.,  Latrobe,  Pa., 
for  new  am  station  on  1480  kc,  '500  w,  D,  and 
amended  order  of  March  11,  1953,  to  include  deter- 
mination whether  the  proposed  operation  would 
involve  objectionable  interference  with  station 
WARD.  Also  ordered  further  hearing  to  com- 
mence August  2,  and  made  WARD  a  party. 
Action  July  2. 

Memphis,  Tenn.  Vhf  ch.  3  contest.  FCC  by 
memorandum  opinion  and  order,  denied  Feb.  4, 
petition  of  WREC  Bcstg.  Service,  applicant  for  tv 
ch.  3  at  Memphis,  Tenn.,  seeking  to  reverse  a 
ruling  of  the  examiner  on  matter  to  be  relied  on 
or,  in  the  alternative,  to  enlarge  issues  with  re- 
spect to  technical  qualifications  of  WMPS  Inc. 
Action  July  2. 

Chattanooga.  Tenn.,  Greenwood  Bcstg.  Co.; 
Murphy,  N.  C,  Cherokee  Bcstg.  Co. — Designated 
for  consolidated  hearing  applications  for  new  am 
stations  to  operate  on  600  kc,  1  kw,  D.  Comr. 
Hennock  absent.    Action  July  7. 

Milan,  Tenn.,  West  Tennessee  Bcstg.  Co. — FCC 
designated  for  hearing  application  for  new  am 
station  to  operate  on  1150  kc,  500  w,  D;  made 
WGGH  Marion,  111.,  party  to  proceeding.  Comr. 
Hennock  absent.    Action  July  7. 

KAMQ  Amarillo,  Tex.,  Top  of  Texas  Bcstg.  Co. 
— FCC  designated  for  hearing  application  to  in- 
crease daytime  power  on  1010  kc  from  1  kw  to 
5  kw  (operates  500  w,  N);  made  KRVN  Lexing- 
ton, Neb.,  and  KIND  Independence,  Kan.,  parties 
to  proceeding.  Comr.  Hennock  absent.  Action 
July  7. 

Clarksburg,  W.  Va.— Vhf  ch.  12  grant.  The 

Commission  announced  its  decision  of  June  30 
making  effective  immediately  grant  made  Feb. 
17  to  the  Ohio  Valley  Bcstg.  Co.  of  CP  for  new 
tv  station  on  ch.  12  in  Clarksburg,  W.  Va.,  which 
had  been  postponed  on  April  15,  pending  deter- 
mination of  a  protest  filed  March  19  by  Clarks- 
burg Pub.  Co.  Oral  argument  was  held  on  May 
17.    Action  July  2. 


Routine  Roundup 


July  2  Decisions 


ACTIONS  ON  MOTIONS 
By  Commissioner  Robert  E.  Lee 
Portland,  Ore.,  Westinghouse   Radio  Stations 
Inc.,  Portland  Tv  Inc.,  North  Pacific  Tv  Inc., 
Cascade  Tv  Co. — Granted  petition  of  Portland  Tv 
Inc.  for  extension  of  time  to  and  including  Aug. 


ALLEN  KANDER 

CHtcfotiahor 

FDR    THE    PURCHASE    AND  SALE 
□  F    RADID    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401  Georgia  Savings  Bank  Bldg.    •    Atlanta  3,  Ga., 

LAmar  2036 


12  within  which  to  file  exceptions  to  initial  de 
cision  in  re  proceeding  for  ch.  8  (Dockets  913 ' 
et  al.). 

Chief  Broadcast  Bureau — Granted  petition  fo"J 
extension  of  time  to  and  including  July  6  withi1! 
which  to  file  exceptions  to  initial  decision  in  r  [ 
proceeding  for  ch.  8  (Dockets  10537-38),  in  Peters-' 
burg,  Va. 

By  Hearing  Examiner  Harold  L.  Schilz 
Chief  Broadcast  Bureau — Granted  petition  fc 
consideration  and  accepted  proposed  partial  find 
ings  filed  on  June  24  in  proceeding  re  Radio  As 
sociates  Inc.  and  WLOX  for  ch.  13  in  Biloxi,  Mis: 
(Dockets  10844-45). 

By  Hearing  Examiner  Herbert  Sharfman 

Issued  an  Order  which  shall  govern  the  cours, 
of  hearing  in  re  proceeding  re  Zenith  Radio  Corr 
and  WBBM-TV  for  ch.  2  in  Chicago  (Dockets  891 
et  al.).  Testimony  will  start  Oct.  4. 

By  Hearing  Examiner  James  D.  Cunningham 

Gave  notice  of  a  hearing  conference  to  com  • 
mence  on  July  19  in  proceeding  in  re  am  applicaj 
tions  of  Dorsey  Eugene  Newman,  Hartselle,  Ala 
et  al.  (Dockets  10638  et  al.)  (Action  of  6/29). 

Ordered  that  the  time  for  filing  and  exchangin 
information  in  the  proceeding  re  Matheson  Radi 
Co.,  et  al.  for  ch.  5  in  Boston,  Mass.  (Docket 
8739  et  al.),  and  for  submitting  points  of  reliance 
is  continued  to  a  date  which  will  be  specified  b"f 
subsequent  order  (Action  of  6/24). 

By  Hearing  Examiner  Charles  J.  Frederick 
Hastings,  Neb.,  The  Seaton  Pub.  Co. — On  re 

quest  of  applicant,  postponed  from  July  1  t, 
July  29  the  date  for  taking  oral  testimony  in  i*! 
application  for  ch.  5  (Docket  10965). 

By  Hearing  Examiner  Elizabeth  C.  Smith 
WCUE  Akron,  Ohio,  Akron  Bcstg.  Corp. — O 
motion  by  applicant,  continued  from  July  1  t 
July  22  the- hearing  in  re  (Docket  10851).  At  tha 
time  the  taking  of  testimony  will  commence  an< 
all  parties  will  be  expected  to  be  ready  to  pro 
ceed  with  expeditious  presentation  of  evidence! 

By  Hearing  Examiner  H.  GifFord  Irion 
Corpus  Christi,  Tex.,  Superior  Television  Inc.-', 

Granted  petition  for  extension  of  time  withiil 
which  to  file  rebuttal  proposed  findings  in  r 
proceeding  for  ch.  10  (Dockets  10556  et  al.),  am 
ordered  that  the  final  date  for  the  filing  of  sucl 
rebuttal  findings  is  extended  from  June  29  t 
July  27. 

By  Hearing  Examiner  Thomas  H.  Donahue 
Wichita  Falls,  Tex.,  White  Radio  Co.;  Lawton.j 
Okla.,  Lawton  Bcstg.  Co.,  Progressive  Bcstg.  Cc 

— On  the  Examiner's  own  motion,  continued  hear 
ing  scheduled  for  July  9  to  Aug.  6,  in  proceedin 
re  am  construction  permits  (Dockets  10719  e 
al.). 

By  Hearing  Examiner  J.  B.  Bond 

Denied  petition  of  Anthony  Wayne  Tv  Corp 
Toledo,  Ohio,  for  indefinite  postponement  c 
dates  for  filing  prehearing  material  in  proceedin 
re  ch.  11  (Dockets  11084  et  al.);  and  ordered  tha 
the  time  for  filing  of  information  material  speci 
fied  in  McFarland  letters,  be  extended  to  and  in 
eluding  July  15. 

By  Hearing  Examiner  Elizabeth  C.  Smith 
Peoria,  HI.,  WMBD  Inc.,  WIRL  Tv  Co.— Grantei 
joint  petition  for  corrections  to  the  transcript  il 
proceeding  re  ch.  8  (Dockets  10541-42). 


July  6  Applications 

ACCEPTED  FOR  FILING 
Modification  of  License 
WAMS  Wilmington,  Del.,  Wilmington  Tri-Stat 
Bcstg.  Co. — Mod.  of  license  to  change  name  c. 
licensee  to  Rollins  Bcstg.  of  Delaware  Inc.  (BML 
1589). 

KFRM  Kansas  City,  Mo.,  WHB  Bcstg.  Co.— Moo  i 

of  license  to  change  name  of  licensee  to  KMB( 
Bcstg.  Co.  (BML-1590). 

KMBC  Kansas  City,  Mo.,  WHB  Bcstg.  Co.— Moc 
of  license  to  change  name  of  licensee  to  KMBi  | 
Bcstg.  Co.  (BML-1590). 

License  for  CP 

KCBH  (FM)  Beverly  Hills,  Calif.,  A.  A.  CrawN 
ford— License  to  cover  CP  (BPH-1841)  as  mod 
which  authorized  new  fm  station  (BLH-979). 

WBTJT-FM  Butler,  Pa.,  J.  Patrick  Beacom- 
License  to  cover  CP  (BPH-1898)  which  author 
ized  new  fm  station  (BLH-978). 

WTVJ  (TV)  Miami,  Fla.,  WTVJ  Inc.— Licens 
to  cover  CP  (BPCT-868)  as  mod.  which  aut] 
changes  in  facilities  of  existing  tv  station  &  t< 
change  studio  location  to  310  North  Miami  Ave  ! 
Miami,  Fla.  (BLCT-208  resubmitted). 

Modification  of  CP 

WHOA  San  Juan,  P.  R.,  Continental  Best!1 
Corp.— Mod.  of  CP  (BP-8559)  as  mod.,  whicl , 
authorized  new  standard  broadcast  station,  fo  \ 
extension  of  completion  date  (BMP-6567). 

WTVQ  (TV)  Pittsburgh,  Pa.,  Golden  Triangl 
Tv  Corp.— Mod.  of  CP  (BPCT-1417)  as  mod.,  whic} 
auth.  new  tv  station  for  extension  completioi ! 
date  (BMPCT-2247). 

(Continued  on  page  125) 


Page  120    •    July  12,  1954 


Broadcasting 


Telecastin 


PROFESSIONAL  CARDS 


otij 
I  5k  j 

IS 


JANSKY  &  BAILEY 

-vo  Offices 

1735  De  Sales  St.,  N.  W. 
and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
ngton,  D.  C.        ADams  4-2414 


Membtr  AFCCE  * 


nercial  Radio  Equip.  Co. 
rett  L.  Dillard,  Gen.  Mgr. 
JIONAL  BLDG.       Dl.  7-1319 
WASHINGTON,  D.  C. 
ar(:BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  * 


ANK  H.  MclNTOSH 

Insulting  radio  engineer 
1216  wyatt  bldg 
washington,  d.  c. 

Metropolitan  8-4477 

m        Member  AFCCE  " 

at 
'-'<■ 


REAR  &  KENNEDY 


;  18th  St.,  N.  W.  Hudson  3-9000 
V    WASHINGTON  6,  D.  C. 

Member  AFCCE  * 


LYNNE  C.  SMEBY 

gistered  Professional  Engineer" 

G  St.,  N.  W.  EX  3-8073 

WASHINGTON  5,  D.  C. 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
MUNSEY  BLDG.  REPUBLIC  7-2347 

WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  Bldg. 

Washington  5,  D.  C.  REpublic  7-3984 

Member  AFCCE* 


A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE' 


GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Television- 
Electronics-Communlcatlons 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-ltSO — Executive  S-6SS1 
(Nighta-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 


—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE  * 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 


WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Dallas,  Texas 

1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCE  * 


GUY  C.  HUTCHESON 

P.  O.  Box  32  AR.  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  * 


Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 


ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE* 


OBERT  L.  HAMMETT 

INSULTING  RADIO  ENGINEER 

BANKERS  INVESTMENT  BLDG. 
N  FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 


y 

hese  Engineers  . 

ARE  AMONG  THE 
FOREMOST 
IN  THE  FIELD 


JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.  Hiland  7010 

KANSAS  CITY,  MISSOURI 


QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 


Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 


IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  ©  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 


SERVICE  DIRECTORY 


ustom-Built  Equipment 
J.  S.  RECORDING  CO. 

121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 


TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 


Broadcasting   •  Telecasting 


July  12,  1954    •    Page  121 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.    Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20tf  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 
$2.00  minimum. 

All  other  classifications  30<f  per  word — $U.OO  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Mississippi  daytime  indie  wants  manager  with 
strong  sales  experience  and  managerial  ability. 
No  dreamers,  drifters,  artiste.  Begin  salary 
$85.00  week  plus  override  and  car  expense. 
Good  living  conditions.  Send  resume  of  expe- 
rience— personal  background — photo.  Box  644D, 
B-T. 


Manager.  Young,  active,  must  have  had-previous 
experience  as  general  manager  and  sales  manager 
small  station.  Unusual  opportunity  to  break  into 
metropolitan  market  as  manager.    Box  743D,  B'T. 


Manager  experienced  in  personnel,  sales,  all 
phases  for  small  isolated,  single  market  station. 
S400.00  monthly,  plus  percentage.  Box  911D,  B'T. 


Practical  man  to  be  director  of  operations  for 
both  radio  and  tv  for  Mutual  radio  and  NBC  in 
midwestern  city.  Must  be  experienced  in  both 
fields.    Box  948'D,  B-T. 


Are  you  this  man?  Progressive,  dependable,  sales 
minded,  and  active  manager  for  indie  in  market 
of  250,000.  Must  have  good  record  and  available 
soon.    Letter  and  details  to  Box  954D,  B'T. 


Commercial  manager  for  new  Pontiac,  Michigan, 
full-time  radio  station  WPON.  Must  be  able  to 
assume  complete  responsibility.  Send  letter  and 
photo.  Give  experience,  references,  income  re- 
quirements. All  replies  held  strictly  confidential. 
No  phone  calls  please.  Interviews  later.  Address 
replies  to  Mr.  O.  W.  Myers,  Gerity  Broadcasting 
Co.,  2982  Treat  Road,  Adrian,  Michigan. 


Salesmen 


A  central  Pennsylvania  radio  station  with  tv  op- 
eration soon  to  begin,  needs  an  aggressive,  hard- 
hitting salesman  who  can  become  part  of  an  or- 
ganization that  has  plenty  of  broadcasting  know- 
how.  The  man  we  want  has  the  ability  to  handle 
top  local  accounts,  develop  "package  sales"  and 
give  merchandising  assistance  to  clients.  Com- 
pensation is  commensurate  with  ability  to  pro- 
duce .  .  .  the  sky's  the  limit.  Excellent  list  of 
basic  accounts  ready  to  turn  over  to  the  right 
man.  Give  full  details  in  letter  with  photo.  Box 
814D,  B.T. 


Good  combination  salesman-sports  announcer  for 
Texas  local.  Will  rate  $100.00  per  week  salary. 
Box  926D,  B>T. 


Account  executive.  Radio,  television  station  pro- 
motion work  with  foremost  corporation  in  field. 
(Not  phone  pitch  deal.)  Steady  year  'round 
work,  immediate  high  earnings,  unlimited  oppor- 
tunities for  experienced  salesman  with  own  auto- 
mobile and  free  to  travel.  Openings  in  southern, 
midwest  and  west  coast  territories.  Box  931D, 
B«T. 


Local  sales  director  with  proven  productive  rec- 
ord to  supervise  both  radio  and  tv  local  sales  on 
5  kw  Mutual  radio  and  NBC-TV  in  midwest. 
Salary  commensurate  with  experience  and  ability. 
Send  full  resume  of  experience,  personal  back- 
ground, salary  desired  and  photo.  Personal  inter- 
view will  be  granted.    Box  946D,  B-T. 


Times  salesman.  Salary  plus  commission.  Good 
market.    ABC  network.    Texas.    Box  956D,  B-T. 


Here  is  a  fine  opportunity  for  a  good  radio  and 
television  salesman  in  a  rich  midwestern  market. 
Tv  station  has  four  network  affiliations;  radio 
has  top  network  affiliation.  Possibility  for  right 
man  to  work  into  sales  manager  position.  Apply 
KELO-AM-TV,  Sioux  Falls,  South  Dakota. 


Unlimited  opportunity  for  good  salesman  who 
knows  radio.  Send  full  data  including  tape  to 
KFRD,  Rosenberg,  Texas. 


Help  Wanted— (Cont'd) 


Experienced  radio  salesman  wanted.  Prefer  Fred 
Palmer  graduate.  Established  1,000  watt  south- 
west Mutual  station,  friendly  town  of  8,500.  Per- 
manent position.  Send  complete  account  of  sales 
background,  references  and  salary  expected. 
Contact  Dave  Button,  Manager,  KSVP,  Artesia, 
N.  M. 


An  experienced  salesman  who  is  willing  to  work 
can  locate  in  garden  spot  of  South  Carolina  with 
an  aggressive  full-time  station  increasing  power 
to  5  kw  within  30  days.  Position  offers  generous 
draw  against  15%  commission  with  large  list  of 
active  accounts  plus  profit  sharing,  paid  vacation, 
and  ideal  living  conditions.  If  you  earn  $5,000  a 
year  or  more  and  want  to  improve  yourself,  con- 
tact WDIX,  Orangeburg,  South  Carolina. 


WFAR,  Farrell,  Pa.,  target  date  mid-August,  has 
commercial  manager  opening. 


Salesman.  Will  pay  straight  salary  and  liberal 
annual  bonus  to  the  right  family  man.  Write 
WFKY,  Frankfort,  Kentucky. 


Salesman  at  once,  man  or  woman.  25^  commis- 
sion, 5000  watt,  day  and  night.  WKNK.  Muske- 
gon. Michigan 


Announcers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 


Interested  in  good  live  hillbilly  disc  jockey,  one 
who  is  ad-lib  salesman  and  has  full  work  knowl- 
edge of  hillbilly  and  folk  music  records.  Station 
in  good  market  for  this  type  of  work.  Box  920D, 
B-T. 


Experienced  announcer.  Prefer  1st  phone.  Mon- 
tana.   Permanent.    Good  salary.    Box  928D,  B'T. 


Want  dependable  staff  announcer.  Send  resume. 
ABC  network.    Texas.    Box  957D,  B'T. 


KOA-Radio  wants  top  RFD  to  ride  herd  on  sta- 
tion's extensive  farm  service  programming.  West 
or  midwest  agriculture  background  necessary. 
All  reDlies  confidential.  Contact  Jim  Atkins, 
KOA,  Denver. 


Combination  announcer-first  class  engineer 
wanted  for  one  kw  independent  station.  Send 
disc  or  tape  and  picture  to  WFPM,  Fort  Valley, 
Georgia. 


Combination  man  .  .  .  announcer  and  play-by- 
play sports  for  football  and  basketball.  No  sum- 
mer play-by-play.  Must  be  good  announcer,  good 
salary,  excellent  working  conditions.  Audition 
tape  and  interview  necessary.  Apply  WJBC, 
Bloomington,  Illinois. 


Announcer-salesman.  Unusual  opportunity  for 
young,  aggressive,  personable  man  with  good 
radio  background.  Ample  air  time,  plus  incentive 
sales  program  with  five  year  old  station.  Paid 
vacations,  medical  benefits,  etc.  Resume  to 
Valley  Broadcasting  Corp.,  P.  O.  Box  507,  Holyoke, 
Mass. 


Technical 


Engineers  and  operators  for  tv  and  am  station 
located  in  large  midwest  city.  Please  supply  edu- 
cation, experience  and  snapshot.  Reply  Box 
789D,  B.T. 


Chief  engineer-announcer — proficient  at  both,  1 
kw  full-time  independent.  Salary  open.  Wire 
collect,    Program    Director,    KGBC,  Galveston, 

Texas. 


Wanted  transmitter  operator  with  first  phone 
license,  preferably  from  the  northwest.  Car  nec- 
essary. Contact  John  Gort,  KOPR  and  KOPR-TV, 
Hotel  Finlen,  Butte,  Montana. 


Chief  engineer  looking  for  permanent  position 
with  ambition  to  advance  himself  and  station. 
Position  is  engineering  board,  air  work  and  main- 
tenance. Station  is  top  equipment  southwest 
1.000  watts  Mutual.  Good  staff,  friendly  town. 
Top  salary  for  honest,  efficient,  cooperative  fam- 
ily man  with  car,  who  has  good  voice.  Prefer 
at  least  three  years  experience  as  chief.  If  you 
are  non-alcoholic,  not  a  hop  head  and  a  level 
headed  genius,  contact  Dave  Button,  Manager, 
KSVP,  Artesia,  New  Mexico. 


Help  Wanted— (Cont'd) 


Chief  engineer-announcer.  Permanent  position, 
good  future  for  right  man.  Must  be  sob^r,  con- 
scientious, dependable.  1  kw  daytime,  excellent 
facilities.  Send' audition  tape,  picture,  qualifica- 
tions.   KVSA,  McGehee,  Arkansas. 


Chief  engineer  opening.  5  kw  daytime  station. 
Best  references  required.  Write  or  wire  or  call 
manager,  WKIN,  Kingspoint,  Tennessee. 


Exceptional  opportunity  for  fully  qualified  engi- 
neer to  assume  position  of  chief  engineer  with 
five  year  old  aggressive  station  about  to  build 
new  plant  and  go  remote  control.  Paid  vaca- 
tions, medical  benefits,  etc.  Resume  and  refer- 
ences, Valley  Broadcasting  Corp.,  P.  O.  Box  507, 
Holyoke,  Mass. 


Production-Programming,  Others 


Local  newsman:  Station  which  recognizes  local 
news  as  most  valuable  asset,  seeks  newsman  who 
feels  same  way.  Must  have  solid  reporting  back- 
ground and  good  voice.  Good  opportunity  at 
financially  sound  independent.    Box  726D,  B'T. 


Copywriter — 250  watter — 90  miles  from  New  York 
Box  938D,  B-T. 


Opportunity  male  copywriter  with  announcing 
exnerience.  Submit  samples.  Texas.  Box  955D, 
B'T. 


Music  librarian — Experienced  with  transcriptions 
and  records.  Duties  include  programming  record- 
ed music  for  radio  and  television  station.  Start- 
ing salary  $300-$350  per  month.  Give  experience. 
Box  966D,  B'T. 


Girl  with  executive  ability.  Experienced  in  traf- 
fic. Superior  intelligence  and  personality  neces- 
sary. Position  entails  agency  and  network  con- 
tacts as  well  as  having  complete  charge  of  tele- 
vision traffic  dept.  Starting  salary  $350-$400  per 
month.  Give  experience,  include  photo.  Box 
967D,  B'T. 


Program  director  for  new  Pontiac,  Michigan, 
full-time  radio  station  WPON.  Must  know  com- 
petitive market  programming.  Send  letter  and 
photo.  Give  experience,  references  and  income 
requirements.  All  replies  held  strictly  confiden- 
tial. No  phone  calls  please.  Interviews  later. 
Address  replies  to  Mr.  O.  W.  Myers,  Gerity 
Broadcasting  Co.,  2982  Treat  Road,  Adrian,  Michi- 
gan. 


Television 


Help  Wanted 


WTVD.  channel  11,  Durham,  starting  commer- 
cial operation  September  2,  NBC  basic  and  ABC 
needs  experienced  personnel  for  the  following 
positions:  Producer-directors,  announcers,  con- 
tinuity writers,  traffic,  engineers.  Send  complete 
resume  of  experience,  include  salary  require- 
ments and  personal  qualifications  with  photo. 
Also  state  when  available.  Send  to:  Ernie  Greup, 
Program  Director,  WTVD,  P.  O.  Box  2009,  Dur- 
ham, North  Carolina. 


Salesmen 


Topnotch  TV  salesman  for  topnotch  TV  station 
in  rich  market.  WFMY-TV.  Greensboro,  N.  C, 
wants  to  hire  a  man  of  high  caliber,  excellent 
sales  record,  good  character,  keen  judgment  and 
pleasant  personality  to  represent  station  as  ac- 
count executive.  TV  experience  not  necessary, 
but  radio,  a  must.  Will  pay  substantial  base 
salary  plus  good  commission.  Send  detailed  in- 
formation about  background  and  small  photo. 
WFMY-TV  operation  and  Greensboro  market 
will  pleasantly  surprise  you.  Position  available 
immediately. 


Announcer 


Wanted  at  once,  experienced  sportsman  for  tv 
sportscast.  Am  play-by-play.  Contact  Len  An- 
derson, WKBH-WKBT,  LaCrosse,  Wisconsin.  Live 
wire  deal  for  the  right  man. 


Production-Programming,  Others 


Film  assistant — for  expediting  and  general  office 
detail  work  with  television  commercial  film  pro- 
ducer. General  knowledge  of  film,  opticals,  etc., 
desired  as  well  as  capacity  for  hard  work  and 
attention  to  details.  Excellent  opportunity  with 
progressive,  well  established  organization.  State 
age,  experience,  salary.    Box  939D,  B'T. 


NBC-TV  midwest  station  needs  executive  pro- 
ducer. Wonderful  experience  for  right  man  with 
a  growing  organization.  Send  complete  details, 
including  experience,  background,  salary  ex- 
pected and  photo.    Box  947D,  B'T. 


program  manager  with  experience,  imagina- 
and  executive  ability  for  growing  uhf  sta- 
in the  east.    We  want  a  perfectionist  who 
inows  and  insists  on  good  operation.  Replies 
Dnfidential.    Give   experience    and  references. 
!  ox  958D,  B'T. 


Help  Wanted— (Cont'd) 


Ijv  pre 

;|on  ai 
;ion  ir 


Situations  Wanted 


Managerial 


Ranted:  To  manage  or  lease  your  station.  Results 
Jj   actual — not  a  dream.  For  full  details  write  Box 
12D,  B'T. 

IS 


■51  i 


ales  manager-general  manager  am-tv.  Having 
old  my  own  network  1st  50  market  station  I'm 
iOw  satisfactorily  employed  same  capacity;  but 
.ot  happily.  You  check  my  productive  eighteen 
ear  industry  record.  In  return  I  seek  one  owner- 
hip  employment.    Confidential.    Box  961D,  B'T. 


Salesmen 


xperienced  radio  tv  salesman-announcer  avail- 
able on  short  notice.    Box  921D,  B'T. 


tadio  salesman.  Immediate  availability,  radio-tv. 
ixcellent  references.  Phone  9-1937,  Greenwood, 
■South  Carolina. 


Announcers 


Sportscaster,  7  years  experience,  outstanding 
i>lay-by-play  football,  basketball,  baseball.  Ex- 
:ellent  voice,  reliable,  accurate.  Desire  college 
)r  pro  games.   Box  723D,  B'T. 

.Permanent  Position  wanted.  Experienced  an- 
nouncer-salesman. Copy  writing  experience,  as- 
sistant PD.  newscasting  and  personality  DJ.  Box 
745D,  B'T. 

-Sports-sales.  Sports  announcer  and  salesman, 
now  employed,  available  September  first.  Box 
-770D,  B'T. 

i  

:©hio-Pa.-Mich.  station  attention.  DJ — 5  years  ex- 
perience available  immediately.  Smooth,  profes- 
sional delivery,  proven  audience  builder.  College 

grad,  married.  Experience,  programming,  pro- 
'  motion.  Will  come  for  personal  interview.  Phone 

collect  Canton,  Ohio,  6-8396  or  write  Box  824D, 
"ifor  tape,  photo. 

Newsman:  6',i  years  radio.  Authoritative,  com- 
mercial delivery.  Young,  single.  Interested 
major  market — 5  kw  up.    Box  841D,  B'T. 

Experienced  announcer,  seeking  security.  Pres- 
ently employed.  Box  883D,  B'T. 

Sportscaster — Experienced  all  types  play-by-play. 
Have  first  phone-combo  experience.  Want  to 
concentrate  on  sports  with  engineering  or  an- 
nouncing secondary.  Box  884D,  B»T. 

Newswriter,  2\i>  years  newspaper,  3  months  ra- 
dio-tv experience.  Veteran,  single.  Box  899D, 
B-T. 


Four  years  experience  announcing,  program  di- 
rector. Married,  25,  college  grad,  NBC  school, 
veteran.  Need  position  offering  advancement. 
Box  925D,  B-T. 


Sports  director  and/or  commercial  manager. 
!  Fully  experienced  all  phases  of  both  positions. 

Full  details  on  request.  Presently  employed. 
'  Box  927D,  B'T.    Prefer  north  or  west. 


News,  sports  editor — experienced — some  DJ  and 
tv.  Harvard.  Good  appearance.  Now  living 
Miami.    Prefer  Florida  or  south.    Box  930D,  B'T. 


Announcer-first  phone.  Seeking  position  near 
New  York  City.  BA  degree,  fully  experienced 
staff  man.  Box  932D,  B'T. 


Disc  jockey,  newscaster,  sportscaster.  Outstand- 
ing, experienced  in  all  three.  Good  voice.  Mar- 
ried. Draft  exempt.  This  is  your  opportunity 
for  good  announcer.   Box  933D,  B'T. 


Top-notch  hillbilly  DJ — 6  years.  Can  pitch.  Draft 
exempt.  Married,  car,  good  references.  Write 
copy,  also  news.  Operate  board — lazy,  crazy,  but 
sober.  Box  935D,  B'T. 


Announcer,  two  years  experience,  all  types  pro- 
grams. Tape  on  request.  Box  936D,  B'T. 


Announcer — desires  relocation  in  east.  Now  em- 
ployed at  5000  watt  am,  fm,  tv,  in  midwest.  Will 
answer  all  replies.  Box  941D,  B'T. 


Situations  Wanted  (Confd) 


Sports  director— network  calibre  all  sports.  Ex- 
cellent recommendations.  Eight  years  radio-tele- 
vision. News-special  events.  1,500,000  market. 
Station  failure.   Box  944D,  B'T. 


Ambitious,  creative,  sober,  steady.  2  years  an- 
nouncing experience.  5  years  MC-stage  produc- 
tion. Working  knowledge  tv.  Desire  any  am-tv 
work  leading  to  production.   Box  952D,  B'T. 


Negro  announcer,  friendly  voice,  emphasis  news, 
commercials,  popular  music,  control  board  opera- 
tion.  Box  959D.  B'T. 


Announcer-engineer,  5  years  experience.  Disc, 
talent  shows,  football,  baseball,  sports  direction. 
Northeast  preferred.   Family.   Box  960D,  B'T. 


Congenial,  sober,  reliable.  Age  30,  15  years  expe- 
rience. Specialize  hillbilly,  pops,  news.  $75 
minimum.    969D,  B'T. 


Eight  years  in  radio-tv  as  staff  announcer  and 
accordionist.  Dee  jay,  news  and  continuity.  As 
accordionist — any  style  music.  Ambition.  Mar- 
ried, age  32.  Bob  Barry,  303  Belmont  Ct,  Bur- 
lington, Iowa. 


Recent  graduate  Midwestern  School  Radio  Tech- 
nique. Versatile,  all  office  details;  all  phases  of 
radio  and  tv.  Announcing,  salesman,  copy-writer, 
continuity,  DJ.  No  experience,  willing  to  learn. 
Chicago  area  preferred.  Carolyn  Butler,  11827 
S.  Lowe  Avenue,  Chicago.    Commodore  4-6739. 


Announcer,  veteran,  college  graduate,  single,  26. 
will  travel,  three  months  experience.  Bill  Mc- 
Grath,  %  Mosca,  TJL-3-0112,  403  E.  3rd  Street, 
Brooklyn  18,  N.  Y. 


Announcer,  DJ.  Experienced  on  5  kw — interested 
in  up  and  coming  station.  No  clock  watcher — 
music  my  specialty.  Dave  Millan,  14662  Wiscon- 
sin, Detroit  38,  Michigan. 


Here  I  am  again — announcer,  news,  music,  sports. 
Good  DJ.  Graduate  Midwestern  Broadcasting 
School.  Has  car.  will  travel.  Single.  Audition 
disc  available.  George  Pochos,  215  East  153rd 
Street,  Harvey,  Illinois. 


Negro,  jive-spirituals,  light  experience,  tape,  ref- 
erences. Buddy  "Hotshot"  Redd,  107  Princeton, 
Hempstead,  N.  Y. 


Technical 


Supervising  engineer — Am  directional  and  non- 
directional,  fm  and  tv  transmtiter  operating  and 
maintenance,  studio  tv  and  audio  maintenance, 
8  years  experience,  employed,  married,  veteran. 
US  and  foreign  service  considered.  Bov  918D, 
B'T. 


Am  engineer,  xmtr,  studio  control,  recording, 
presently  employed.  Permanent  only.  Box  942D, 
B'T. 


Qualified  chief  engineer-top  flight  combo  an- 
nouncer 13  years  experience,  seeking  similar  as- 
signment California  or  southwest.  Versatile. 
Precision  smooth  board  operator  experience  as 
program  director.  Experienced  complete  station 
installation,  unattended  remote  control,  mainte- 
nance, directional  systems.  References.  Available 
two  weeks  notice.  Box  945D,  B'T. 


First  phone  and  telegraph.  Former  marine  oper- 
ator willing  to  work  hard  to  learn  broadcast  or 
television.   Will  relocate.   Box  963D,  B'T. 


AF  vet,  radar  mechanic,  1st  phone,  graduate,  no 
experience,  wages  secondary,  prefer  east  coast. 
Write  Fred  Jacobs,  Goldsborough  Apt.  386,  Bay- 
onne,  N.  J. 


Production-Programming,  Others 


Program  director:  10  years  experience,  5  as  pro- 
gram director.  Family  man,  age  27.  Desire  posi- 
tion as  program  director  or  producer  in  metro- 
politan radio  or  tv  station.  Available  August 
1st.   Box  865D,  B'T. 


Film  editor,  vear  experience.  Young,  vet,  single, 
will  travel.  Box  872D,  B'T. 


Program-sports  director:  Hypo  your  profits  eco- 
nomically! Salable  programming,  production, 
play-by-play  sports.  7  years;  $100  plus  talent. 
Box  913D,  B'T. 


Sharp  1954  journalism  graduate  desires  newsroom 
or  general  copywriting  position.  Can  announce. 
Excellent  recommendations.  Married,  veteran. 
Prefer  west  coast.    Box  922D.  B-T. 


Situations  Wanted  (Cont'd) 


Experienced  newsman,  staff  announcer;  sports 
know  -  how.  Journalism  degree  —  broadcasting 
school  graduate.  Good  voice,  veteran.  Third 
ticket.  Southern  station  preferred.  Box  934D, 
B'T.  Phone  EMerson  2-0149,  Washington,  D.  C. 


South-southwestern  stations.  Fully  experienced 
programming,  staff  and  sports  announcing.  In- 
terested good  pay  metropolitan  announcing  or 
small  market  programming,  managerial.  College 
education,  family.   Box  950D,  B'T. 


Program  director-news  director.  35,  mature,  fam- 
ily, college  graduate,  ex-Army  officer.  Excellent 
background  station  administration  and  operation. 
Desire  change.  Presently  employed  lkw  in  mid- 
west. Resume,  tape,  photo  on  request.  Available 
1,  2  week  notice.  Box  951D,  B'T. 


Television 


Situations  Wanted 


Salesmen 


Salesman:  Eight  years  selling  executives  food  and 
publication  fields.  Fordham  evening  college 
graduate.  Majoring  in  English  literature  and 
television.  Theatre  experience  backstage  at 
Blackfriars  and  Sea  Cliff  Summer  Theatre.  De- 
sires position  combining  sales  and  production. 
Single,  30,  disabled  veteran,  own  car.  Will  re- 
locate anywhere.  $75.00  per  week,  salary  or 
draw.   Available  August  15,  1954.   Box  916D,  B«T. 


Announcers 


Consider  this — 9  years — radio,  television,  films, 
professional  theatre — Age  28 — Excellent  appear- 
ance. Operate  all  tv,  radio  equipment.  Past  14 
months  announcer  on  metropolitan  tv  station — 
California  inclined.  Prefer  tv,  settle  for  good 
radio  job.    Box  923D,  B'T. 


Experienced  sportscaster,  news  editor,  announcer, 
MC.  8  years.  All  play-by-play  sports.  Top  air 
and  camera  salesman.   Box  929D,  B'T. 


Technical 


1st  phone,  recently  returned  from  overseas,  de- 
sires position  with  tv  station.  One  year  experi- 
ence tv  transmitter  major  network  key  station, 
also  am  and  fm.  Can  announce  if  necessary. 
Prefer  New  England  but  will  consider  all  loca- 
tions.   Box  914D,  B'T. 


Tv  engineer,  xmtr,  camera,  switcher,  microwave 
relay.    No  vacation  reliefs.    Box  943D,  B'T. 


Production-Programming,  Others 

Young  journalism  graduate  desires  opportunity 
in  television  copy-service.  Five  years  radio  writ- 
ing, sales,  commercial  managership  background. 
Employed.  Prefer  temperate  climate.  Box  917D, 
B'T. 

(Continued  on  next  page) 


f  N 

STOP  .  .  .  LOOK  .  .  .  LISTEN  .  .  . 
TO  THESE  RESULTS 

A  Florida  Publisher  Writes: 

".  .  .  My  use  of  BROADCASTING  • 
TELECASTING  Magazine  classified  ads 
over  a  period  of  five  months  has  sold 
422  copies  of  our  new  Speakers  Diction- 
ary to  radio  and  television  stations 
throughout  the  U.S.A.,  Canada,  Puerto 
Rico  and  the  Hawaiian  Islands.  I  know 
this  result  was  through  BROADCAST- 
ING •  TELECASTING  because  my  ap- 
peal to  radio  and  television  stations  was 
only  advertised  in  B«T  .  .  .  Sales  are 
still  coming  in. 

(signed) 
Rod  Arkell, 
Sebring,  Fla. 

B*T  can  do  the  same  for  you. 
When  do  we  start? 


Situations  Wanted  (Confd) 


Wanted  to  Boy 


Television 


Assist  manager  in  installation  and  operation  of 
tv  station.  If  you're  looking  for  a  stable,  expe- 
rienced program  director  of  39,  who  has  set  up 
tv  equipment  and  production  techniques  that 
save  money,  hired  help  that's  loyal  and  sharp, 
worked  hand-in-glove  with  management  and 
sales  and  also  sold  time,  is  congenial  with  no 
bad  habits,  has  16  consecutive  years  experience 
in  finest  stations,  including  6  years  announcing 
and  directing  for  Mutual  at  WOR,  and  is  proud 
of  his  references:  then  I  would  like  to  meet  and 
talk  with  you.  Not  presently  employed  due  to 
recent  suspension  of  operations  of  the  uhf  station 
where  I  was  employed  as  program  director.  All 
replies  considered  and  kept  confidential.  Box 
919D,  B«T. 


For  Sale 


Stations 


Help  Wanted 


Stations 


Modern  250  watt  station,  100%  Collins  equipment, 
located  in  modern  building  on  station-owned 
land  in  Southern  California  town  of  15,000.  Box 
846D,  B-T. 

Newly  established  wired  music  company.  City 
over  150,000.  Unlimited  potential  for  expansion. 
Everything  for  sale,  including  present  accounts. 
Priced  reasonably.  Music  Service,  15  E.  York 
Street,  Savannah,  Georgia. 

Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose, 
Los  Angeles  29,  California. 

Radio  and  television  stations  bought  and  sold. 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 

Station  available:  Pennsylvania,  Florida,  Mon- 
tana, California.  State  what  you  want  and  where 
you  want  it.  May  Brothers,  Brokers,  Bingham- 
ton,  N.  Y. 

Daytime  in  suburb  of  Florida  major  market 
priced  within  10%  yearly  billings  at  $43,850.  One- 
fourth  down.  Paul  H.  Chapman,  84  Peachtree. 
Atlanta. 


We  have  ten  times  as  many  applicants  as  we  have 
stations.  For  quick  action  write  for  listing  blank. 
May  Brothers,  Brokers,  Binghamton,  N.  Y. 


Equipment,  etc. 


General  Electric  4-bay  fm  antenna,  used  on  98.7 
mc.  Unmounted,  less  pole.  Also  isocoupler  and 
automatic  dehydrator.  All  available  at  great 
sacrifice.    Box  901D,  B-T. 

RCA  5  kw  fm  transmitter,  Hewlett  Packard  fre- 
quency and  modulation  monitor,  Andrew  auto- 
matic dehydrator  and  Jones  micromath.  All  in 
excellent  condition  and  priced  right.  Box  910D, 
B»T. 

400  feet  coaxial  cable — 3V8"  Andrew  high  efficien- 
cy type  552-1  for  vhf,  and  4  right  angle  bends, 
3,  45  degree  bends  for  above.  In  original  crates 
never  used,  stored  inside,  immediate  shipment 
F.O.B.  Albany,  New  York.  Make  offer.  Box  915D, 
B«T. 


Two  new  RCA  TTR-1B  microwave  transmitter 
and  control  units,  never  used,  still  in  the  original 
cartons,  save  $1,100.00  per  unit.   Box  924D,  B»T. 

300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.   Box  964D,  B»T. 

BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.   Box  965D,  B»T. 

Rust  remote  control  1  year  old,  completely  re- 
built and  made  new,  shipped  direct  from  factory 
to  you.  375'  type  300  Wincharger  tower,  A-3  Fl. 
Deacon  and  side  lights,  on  ground  in  20'  sections; 
less  insulator;  includes  all  guys;  fine  for  tv.  New 
cost  $5,700 — yours  $2,850.    WDIA,  Memphis,  Tenn. 

One  RCA  44BX  velocity  microphone  and  two 
RCA  universal  pick-up  arms,  complete  with 
heads  and  styli.  Make  offer.  WFIN,  Findlay, 
Ohio. 

Western  Electric  console,  type  number  23C 
speech  input  equipment.  Designed  for  two  stu- 
dios.   WGNI,  Wilmington,  N.  C. 

Two  Blaw-Knox  200'  insulated  self-supporting 
radio  marine  towers.  100  mile  radius.  Withstood 
15  years  Florida  weather.  City  Hall,  Lake  Worth, 
Florida. 

Your  third  hand — Modelli  Workbench,  48"  x  24" 
x  33",  knocked-down,  completely  equipped;  only 
$11.95  delivered;  Riolmetal,  Palatka,  Florida. 


Station  daytime  or  full-time  in  town  of  10,000  to 
100,000.    All  cash.    Box  858D,  B«T. 

Wanted  to  buy,  lease,  partial  ownership  small 
station  in  southeast.  Replies  held  confidential. 
Box  940D,  B-T. 


Up  to  $1,000  a  month  guaranteed  for  lease  on 
right  station,  eastern  seaboard.  Two  honest,  ag- 
gressive young  men  can  develop  full  potential 
in  your  market.  All  replies  confidential.  Box 
962D,  B-T. 


Local  radio  station  in  Florida.  Principals  only. 
Write  T.  L.  Bennett,  Box  413,  Saratoga  Springs, 
New  York. 


Equipment,  etc. 


Antenna  tower,  350  to  450  feet,  insulated.  Must 
be  in  good  condition  and  cheap.    Box  855D,  B«T. 


General  Radio  frequency  monitor  or  similar  make. 
State  condition.  Age.   Box  912D,  B»T. 


Will  trade  new  Magnecord  M80AC  tape  machine 
for  fm  lkw  xmtr  or  a  250  watt  and  accessories. 
Will  trade  new  Magnecord  PT63JAH  tape  ma- 
chine for  250  watt  fm  xmtr.  Box  937D,  B-T. 


Fm  antenna  with  all  cables  and  connections  to 
transmitter.  4  bay  or  equivalent.  GE,  RCA,  Col- 
lins, Andrew.  Box  949D,  B-T. 


Need  everything  for  new  100-250  watt  am  station. 
Cash  for  good  used  equipment.  Box  953D,  B«T. 


One  2  speed,  78  and  33V3,  Q.R.K.  transmitter  turn- 
table, equipped  with  arm  (preferably  a  Grey)  and 
base.  Give  price  and  full  details  first  letter. 
KSEO,  Durant,  Oklahoma. 


Wanted  used  broadcasting  transmitter,  250  or 

1000  watts.  Write  Chief  Engineer,  KSWI,  or  call 
4041  Council  Bluffs,  Iowa. 


Used  Gates  CB-11  turntable  without  arm  or  cabi- 
net. State  motor  condition.  Ed  Michalski,  WTOR, 
Torrington,  Connecticut. 


Wanted  used  professional  disc  cutting  equipment. 
State  spec,  and  condition.  Fidelity  Sound  Com- 
pany, 1429  L  Street  N.W.,  Washington,  D.  C. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Help  Wanted 


Announcers 


WANTED 

Rhythm  and  Blues 

DISC  JOCKEY 

a  Rockem-Sockem  air-salesman 
One  of 

America's  Top  Markets 
MAJOR  STATION 

Act  fast  for  this  big  opportunity 

Send  tape,  photo  and  full  particulars 

to 

Box  970D,  B»T. 


WPON 

New  Pontiac,  Michigan  radio  station 
needs  engineers,  announcers,  salesmen, 
continuity  writer,  program  director, 
commercial  manager  and  office  per- 
sonnel. Send  letter  and  photo.  Give 
experience,  references  and  salary  re- 
quirements. All  replies  held  strictly 
confidential.  No  phone  calls  please. 
Interviews  later.  Address  all  replies 
to  Mr.  O.  W.  Myers,  Gerity  Broad- 
casting Co.,  2982  Treat  Road,  Adrian, 
Michigan. 


Salesmen 


SALESMAN  FOR  UHF  STATION 

Established  UHF  station  in  South- 
east, affiliated  with  two  major  net- 
works, has  opening  immediately  for 
aggressive  salesman.  $100.00  a  week 
salary  plus  commission.  Send  com- 
plete background  and  references  to 
Box  968D,  B*T 


38= 


34 


WANTED  AT  ONCE! 

Salesman  who  will  hustle  for  TV  sales  in 
New  TV  Market,  one  of  the  Best.  Great 
opportunity  for  the  right  man.  Only 
Experienced  men  apply.  Write  or  wire 
for  interview  to 

WILLIAM  FLYNN, 
COMMERCIAL  MANAGER 

WEEK-TV 
1001  Commercial  National  Bank  Building 
Peoria,  Illinois 


=8^ 


Situations  Wanted 


Managerial 


Radio-Television  Program 
Executive  Available 


<$> 
<§> 
<®> 

®  Leaving  top  network  station  for  good 

^  reason.    I  have  reduced  operating  costs 

^>  appreciatively,    increased   ratings,  intro- 

^  duced   new   unique   programming  tech- 

J  niques  with  proven  success. 

■!>  Thoroughly    experienced,  outstanding 

$  record,  top  references,  sound. 

Full  storv  available  to  large  station 


<§>  interested  in  progress  and 
1|   Personal  Interview  possible. 


efficiency. 


Box  971D,  B*T 


For  Sale 


FOR  SALE 

GENERAL  ELECTRIC  TT-6-E,  5KW, 
HIGH  CHANNEL  TRANSMITTER 
AND  TY-28-H  12  BAY  ANTENNA. 
This  equipment  presently  in  use  will 
be  available  early  fall.  Reason  for  sell- 
ing, duplicate  equipment  required  for 
relocation  of  transmitting  plant.  Box 
493D,  B'T. 


FOR  THE  RECORD 


(Continued  from  page  120) 

July  7  Decisions 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau,  took 
Le  following  actions  on  the  dates  shown: 
Actions  of  July  2 
Remote  Control 
WFHR-FM  Wisconsin  Rapids,  Wis.,  William  F. 
uffman  Radio  Inc.— Granted  authority  to  oper- 
Ce  transmitter  by  remote  control. 

Granted  License 
KRON-FM  San  Francisco,  Calif.,  The  Chronicle 
lib.  Co. — Granted  license  for  fm  broadcast  sta- 
>on;  ch.  243  (96.5  mc),  13  kw,  U  (BLH-975). 
Mod.  of  CP 

KLMR  Lamar,  Colo..  The  Southeast  Colorado 
cstg.  Co. — Granted  Mod.  of  CP  for  extension  of 
ompletion  date  to  1-19-55. 
The  following  were  granted  Mod.  of  CP  s  for 
Ktension  of  completion  dates  as  shown: 
WOKE  Oak  Ridge,   Tenn.,  to  9-28-54;  KAUS 
!  ustin,  Minn.,  to  10-5-54.  conditions:  WSAZ-TV 
"untington,  W.  Va.,  to  2-1-55:  WAAM  Baltimore, 
Id    to  2-1-55,  WHUM-TV  Reading,  Pa.,  to  2-1- 
T;  KOB-TV  Albuquerque,  N.  Mex.,  to  2-2-55. 
Actions  of  July  1 
Granted  License 
KCCT  Corpus  Christi,  Tex.,  International  Radio 
o. — Granted  license  for  am  broadcast  station; 
150  kc,  1  kw,  DA,  D  (BL-5303). 

Mod.  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
xtension  of  completion  dates  as  shown: 

WAPO-FM  Chattanooga,  Tenn.,  to  10-11-54; 
VHBT-FM  Harriman,  Tenn.,  to  10-24-54;  WHAT- 
"M  Philadelphia,  Pa.,  to  11-30-54;  WTVQ  Pitts- 
burgh, Pa.,  to  1-6-55. 

Actions  of  June  30 
Granted  License 

KFEL-TV  Denver,  Colo.,  Eugene  P.  O'  Fallon 
nc. — Granted  license  for  commercial  tv  broad- 
cast station  (BLCT-156).   


For  Sale— (Confd) 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 

6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


HURRY ! 

45's  are  coming,  stop  slippage  —  wow. 
Order  a  pair  of  Luck  Puck  2  way  record 
controllers. 

End  45  Worried  Guaranteed 
$7.95  per  pair 
Lucky  Puck 
Box  51  Grand  Island,  Nebraska 


- 


Miscellaneous 


THE   BEST   IN  COMPLETE 

ERECTION  OF  TOWERS 

ANTENNA  LIGHTS  CO-AX  CABLE 

WRITE        CALL  WIRE 

J.  M.  HAMILTON  &  COMPANY 

PAINTING       ERECTION  MAINTENANCE 

YEARS  OF  EXPERIENCE  . 
Box  2432,  T»l;  4-2115,  Gaitonio,  N.  C. 


Employment  Service 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive  Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  &■  Radio  Management  Consultants 
708  Bond  Bldg.,  Washington  5,  D.  C. 


PERSONNEL  PROBLEMS? 

We  render  a  complete  and  confidential  service 
to  Radio  &  TV  Stations  (near  and  far)  as  well 
as  Program  Producers. 

Griffin  &  Culver  Personnel  (Agency) 

280  Madison  Ave.,  New  York,  N.Y.  ORegon  9-2690 
Paul   Baron,  Dir.,  Radio  TV  and   Film  Div. 

Resumes  welcomed  from  qualified  people. 


Mod.  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WAWZ-FM  Zarephath,  N.  J.,  to  7-28-54;  WILK- 
TV  Wilkes-Barre,  Pa.,  to  1-25-55;  WPBN-TV 
Traverse  City,  Mich.,  to  1-25-55;  KTVI  Nampa, 
Idaho,  to  11-11-54;  WBTW  Florence,  S.  C,  to 
1-2-55. 

Actions  of  June  29 
Granted  License 
WNBW    (TV)    Washington,    D.    C,  National 
Bcstg.  Co. — Granted  license  covering  changes  in 
commercial  tv  broadcast  station  (BLCT-160). 

WRHI-FM  Rock  Hill,  S.  C,  York  County  Bcstg. 
Co. — Granted  license  covering  changes  in  fm  sta- 
tion; ch.  252  (98.3  mc);  .650  kw,  U  (BLH-974). 
Mod.  of  CP 

WDXN  Clarksville,  Tenn.,  Clarksville  Bcstg.  Co. 
— Granted  Mod.  of  CP  for  approval  of  antenna, 
transmitter  location  and  change  type  transmit- 
ter; condition  (BMP-6561). 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

KTVP  Houston,  Tex.,  to  1-1-55;  WTVU  Scran- 
ton,  Pa.,  to  1-29-55. 

Actions  of  June  28 

WLWT  (TV)  Cincinnati,  Ohio,  Crosley  Bcstg. 
Co. — Granted  license  covering  changes  in  com- 
mercial tv  broadcast  station  (BLCT-155). 

KSTP-TV  St.  Paul,  Minn.,  KSTP  Inc.— Granted 
license  covering  changes  in  facilities  of  commer- 
cial tv  broadcast  station  (BLCT-149). 

KMTV  Omaha,  Neb.,  May  Bcstg.  Co. — Granted 
license  covering  changes  in  facilities  of  commer- 
cial tv  broadcast  station  (BLCT-147). 

KSD-TV  St.  Louis,  Mo.,  The  Pulitzer  Pub.  Co. 
— Granted  license  covering  changes  in  commer- 
cial tv  broadcast  station  (BLCT-144). 

WDSU-TV  New  Orleans,  La.,  WDSU  Bcstg. 
Corp. — Granted  license  covering  changes  in  com- 
mercial tv  broadcast  station  (BLCT-148). 

KAVR  Apple  Valley,  Calif.,  Apple  Valley  Bcstg. 
Co. — Granted  license  for  am  broadcast  station; 
960  kc.  5  kw.  D  (BL-5327). 

KIYI  Shelby,  Mont.,  Tri-County  Radio  Corp. — 
Granted  license  covering  change  in  frequency; 
1240  kc,  250  w,  U  (BL-5326). 

WBEL  Beloit,  Wis.,  Beloit  Bcstrs.  Inc. — Granted 
license  covering  increase  in  power,  change  in 
transmitter  location,  installation  of  DA  for  D 
use  and  installation  of  new  transmitter;  1380  kc, 
5  kw,  DA,  D  (BL-5268). 

WLAS  Jacksonville,  N.  C,  Seaboard  Bcstg. 
Corp. — Granted  license  for  am  broadcast  station; 
910  kc,  1  kw,  D  (BL-5345). 

KDBC  Mansfield,  La.,  De  Soto  Bcstg.  Corp.— 
Granted  license  for  am  broadcast  station;  1360 
kc,  1  kw,  D  (BL-5342). 

KPDQ  Portland,  Ore.,  John  W.  Davis. — Granted 
license  covering  installation  of  a  new  transmitter 
(BL-5334). 

WNIX  Springfield,  Vt.,  Connecticut  Valley 
Bcstg.  Co. — Granted  license  for  am  broadcast 
station;  1480  kc,  1  kw,  D  (BL-5328). 

KCIM  Carroll,  Iowa,  Carroll  Bcstg.  Co. — Grant- 
ed license  covering  changes  in  daytime  DA  pat- 
tern and  change  in  studio  location  (BL-5305). 

KANN  Sinton,  Tex.,  San  Patricio  Bcstg.  Co. — 
Granted  license  for  am  broadcast  station  and 
specify  studio  location  (BL-5315). 

WTLS  Tallassee,  Ala.,  Tallassee  Bcstg.  Co. — 
Granted  license  for  am  broadcast  station;  1300 
kc,  1  kw,  D  (BL-5325). 

WUSV  Scranton,  Pa.,  U.  of  Scranton— Granted 
license  covering  changes  in  noncommercial  edu- 
cational broadcast  station;  ch.  210  (89.9  mc),  .010 
kw,  U  (BLED-152). 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

KEYJ  Jamestown,  N.  D.;  WACB,  Kittanning, 
Pa. 

Mod.  of  License 
WKNY  Kingston,  N.  Y.,  J.  K.  C.  Bcstg.  Corp.— 
Granted  Mod.   of  license   to   change  name  to 
Kingston  Bcstg.  Corp.  (BML-1588). 

Mod.  of  CP 

WOTR    Corry,    Pa.,    Olivia    T.    Rennekamp — 

Granted  mod.  of  CP  for  approval  of  antenna, 
transmitter  and  studio  location;  condition  (BMP- 
6549). 

WJIM  Lansing,  Mich.,  WJIM  Inc. — Granted 
Mod.  of  CP  for  change  in  type  transmitter,  change 
studio  location  (BMP-6555). 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WTVH-TV  Peoria,  111.,  to  12-11-54;  WVEC 
Hampton.  Va.,  to  12-4-54;  WJHL-TV  Johnson 
City,  Tenn.,  to  1-28-55;  WRBL-TV  Columbus,  Ga., 
to  1-2-55. 

BROADCAST  ACTIONS 

The  Commission  en  banc,  by  Comrs.  Hyde 
(Chairman),  Webster,  Hennock,  Bartley,  Doerfer 
and  Lee,  took  the  following  actions  on  July  7: 
McFarland  Letter 

Providence,  R.  L,  Nobscot  Bcstg.  Corp. — Is 
being  advised  that  application  for  new  Class  B 
fm  station  to  operate  on  101.5  mc  (ch.  268)  in- 
volves questions  which  indicate  necessity  of  a 
hearings  (BPH-1941). 

Newburgh,  Ind.,  Southern  Indiana  Bcstrs.  Inc.; 
Mt.  Vernon,  Ind.,  Mt.  Vernon  Bcstg.  Co., — Cor- 
rected previous  hearing  designation  order  of 
June  16  to  add  two  issues — one  relating  to  pri- 
mary service  and  the  other  to  comparative  con- 
siderations (Dockets  11076-77).  (Comr.  Hennock 
absent.) 


Broadcasting 


Telecasting 


Renewal  of  License 

The  following  stations  were  granted  renewal 
of  licenses  on  a  regular  basis:  , 

WAEB  Allentown,  Pa.;  WARD-AM-FM  Johns- 
town, Pa.;  WAYZ  Waynesboro,  Pa.;  WAZL  Ha- 
zleton,  Pa.;  WBAX  Wilkes-Barre,  Pa.;  WBPZ 
Lock  Haven,  Pa.;  WBRE  Wilkes-Barre,  Pa.; 
WBVP  Beaver  Falls,  Pa.;  WCAE  Pittsburgh,  Pa.; 
WCDL  Carbondale,  Pa.;  WCED  DuBois,  Pa.; 
WCHA-AM-FM,  Chambersburg,  Pa.;  WCMB  Har- 
risburg,  Pa.;  WCNR  Bloomsburg,  Pa.;  WCOJ 
Coatesville,  Pa.;  WCRO  Johnstown,  Pa.;  WCVI 
Connellsville,  Pa.;  WDEL-AM-FM,  Wilmington, 
Del.;  WDOV  Dover,  Del.;  WEEU  Reading,  Pa.; 
WERC-AM-FM,  Erie,  Pa.;  WESA  Charleroi,  Pa.; 
WESB  Bradford,  Pa.;  WEST-AM-FM  Easton,  Pa.; 
WFBG  Altoona,  Pa.:  WFLN  (FM)  Philadelphia, 
Pa.;  WGAL-AM-FM  Lancaster,  Pa.;  WGCB  Red 
Lion,  Pa.;  WHAT  Philadelphia,  Pa.;  WHGB  Har- 
risburg.  Pa.;  WHJB  Greensburg,  Pa.;  WHLM 
Bloomsburg,  Pa.;  WHOD  Homestead.  Pa.;  WHUM 
Reading,  Pa.:  WHVR  Hanover,  Pa.;  WHWL  Nan- 
ticoke.  Pa.:  WHYL  Carlisle,  Pa.:  WIBG-AM-FM 
Philadelphia,  Pa.;  WIP-AM-FM  Philadelphia,  Pa.; 
WJAC-AM-FM  Johnstown,  Pa.;  WJAS  Pitts- 
burgh, Pa.;  WJWL  Georgetown,  Del.;  WKBO 
Harrisburg,  Pa.;  WKOK-AM-FM  Sunbury,  Pa.; 
WKSB  Milford,  Del.;.  WKST  New  Castle,  Pa.; 
WKVA  Lewistown,  Pa.:  WLBR-AM-FM  Lebanon, 
Pa.;  WLSH  Lansford,  Pa.;  WPME  Punxsutawney, 
Pa.;  WDAS  Philadelphia,  Pa.:  WMTJR  Manches- 
ter. N.  H.;  WTTN  Watertown,  Wis.;  WLFH  Little 
Falls,  N.  Y. 

July  7  Applications 

ACCEPTED  FOR  FILING 
Mod.  of  CP 

KFSA-TV  Ft.  Smith.  Ark.,  Southwestern  Radio 
and  Television  Co.— Mod.  of  CP  (BPCT-1154)  as 
mod.  which  authorized  new  tv  station  for  exten- 
sion completion  date  to  1-31-55  (BMPCT-2246). 

WEAR-TV  Pensacola,  Fla.,  Gulfport  Bcstg.  Co. 
—CP  to  replace  expired  CP  (BPCT-863)  as  mod. 
which  authorized  new  tv  station  (BPCT-1876). 

KIMA-TV  Yakima,  Wash..  Cascade  Bcstg.  Co. 
Inc.— Mod.  of  CP  (BPCT-1228)  as  mod.  which 
authorized  new  tv  station  for  extension  comple- 
tion date  to  12-20-54  (BMPCT-2245). 

KTHE  (TV)  Los  Angeles,  Calif.,  V.  of  Southern 
Calif.,  Allan  Hancock— Mod.  of  CP  (BPET-14)  as 
mod.  which  authorized  new  non-commercial  edu- 
cational tv  station  for  extension  completion  date 
to  9-28-54  (BMPET-41). 

WTTW  (TV)  Chicago,  111.,  Chicago  Educational 
Television  Assn. — Mod.  of  CP  (BPET-38)  which 
authorized  new  non-commercial  educational  tv 
station  for  extension  completion  date  to  5-1-55 
(BMPET-40). 

WUOM-TV  Ann  Arbor,  Mich.,  The  Regents  of 
the  U.  of  Mich.— Mod.  of  .  CP  (BPET-27)  which 
authorized  new  non-commercial  educational  tv 
station  for  extension  completion  date  to  July  1956 
(BMPET-39). 

WFLW  Hodgenville,  Ky.,  V.  R.  Anderson— Mod. 
of  CP  (BP-8761)  as  mod.  which  authorized  new 
standard  broadcast  station  for  extension  of  com- 
pletion date  (BMP-6570). 

Remote  Control 

WRBL  Columbus,  Ga. — Columbus  Bcstg.  Co. 
Inc.— (BRC-429). 

WOPI  Bristol,  Tenn.,  Radiophone  Bcstg.  Sta- 
tion WOPI  Inc.— (BRC-430). 

License  for  CP 

KNX-FM  Hollywood,  Calif.,  Columbia  Bcstg. 

System — License  to  cover  CP  (BPH-1808)  as  mod. 
which  authorized  changes  in  licensed  station 
(BLH-980). 

WRBL-FM  Columbus,  Ga.,  Columbus  Bcstg.  Co. 

—License  to  cover  CP  (BPH-1888)  as  mod.  which 
authorized  changes  in  licensed  station  (BLH-982L 

License  for  CP 

WMBD-FM  Peoria,  111.,  WMBD  Inc.— License 
to  cover  CP  (BPH-1922)  which  authorized  changes 
in  licensed  station  (BLH-981). 

WWOL-FM  Buffalo,  N.  Y.,  Greater  Erie  Bcstg. 
Co.— License  to  cover  CP  (BPH-1177)  as  mod. 
which  authorized  new  fm  station  (BLH-971). 

Remote  Control 

WFHR-FM  Wisconsin  Rapids,  Wis.,  William  F. 
Huffman  Radio  Inc.— (BRCH-94). 

Mod.  of  CP 

KCTV  Sioux  City,  Iowa,  Great  Plains  Television 
Properties  of  Iowa  Inc. — Mod.  of  CP  (BPCT-1189) 
as  mod.  which  authorized  new  tv  station  for  ex- 
tension completion  date  to  2-1-55  (BMPCT-2248). 

WBAL-TV  Balitimore,  Md.,  The  Hearst  Corp.— 
Mod.  of  CP  (BPCT-652)  as  mod.  which  author- 
ized changes  in  facilities  of  existing  station  for 
extension  completion  date  to  11-1-54  (BMPCT- 
2247). 

WGBI-TV  Scranton,  Pa.,  Scranton  Bcstrs.  Inc. — 
Mod.  of  CP  (BPCT-780)  as  mod.  which  authorized 
new  tv  station  for  extension  completion  date  to 
Jan.  1955  (BMPCT-2249). 

WTHS-TV  Miami,  Fla.,  Lindsey  Hopkins  Voca- 
tional School  of  the  Dade  County  Board  of  Pub- 
lic Instruction— Mod.  of  CP  (BPET-2)  which  au- 
thorized new  non-commercial  educational  tv  sta- 
tion for  extension  of  completion  date  to  3-1-55 
(BMPET-38). 

July  12,  1954   •    Page  125 


High  tower- 1062  feet 
Low  channel  — channel  2 
Maximum  power— 100,000  watts 
The  magic  formula  that  delivers 
a  total  audience  that  cannot 
be  equalled  by  any  other 
Atlanta  television  outlet... 
The  three  ingredients  that 
have  helped  make  WSB-TV— 


The  great 


station 


lllv 


Southeast 


Represented  by  Edw.  Petry  &  Co.,  Affiliated 
with  The  Atlanta  Journal  and  Constitution 


Page  126    •    July  12,  1954 


Broadcasting    •  Telecasting 


Dallas 


TELEVISION 
MARKET 

with 

MAXIMUM 
POWER 

100,000  Watts  Video 
50,000  Watts  Audio 

DALLAS  and 
FORT  WORTH 

More  than  a  Million 
urban  population  in  the 
50-mile  area 

More  than  TWO  MILLION 
in  the  100-mile  area  .  .  . 

NOW 


FOR  THE  RECORD 


TELESTATUS 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 


July  12,  1954 


Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B«T  estimate 
Stations  in  italics  are  grantees,  not  yet  operating. 


ALABAMA 

Birmingham — 

►  WABT  (13)  NBC,  ABC,  DuM;  Blair;  260,000 

►  WBRC-TV  (6)  CBS;  Katz;  219.454 
Decaturt — 

WMSL-TV  (23)  Walker;  12/26/52-7/15/54  (grant- 
ed STA  July  2) 
Dothant — 

Ala-Fla-Ga  Tv  Inc.  (9)  7/2/54-Unknown 
Mobilef — 

►  WALA-TV    (10)    ABC,   CBS,   NBC;  Headley- 

Reed;  72.500 

►  WKAB-TV  (48)  CBS,  DuM;  Forjoe;  74.900 
The  Mobile  Tv  Corp-  (5)  Initial  Decision  2/12/54 

Montgomery — 

►  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  31,200 

WSFA-TV   (12)   NBC;  Headley-Reed:  3/25/54- 
9/15/54 
Munfordt — 

WEDM  (*7)  6/2/54-Unknown 
Selmat — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  (Phoenix)—  ,  , 

►  KTYL-TV    (12)    NBC,    DuM;  Avery-Knodel; 

94,250 
Phoenix — 

►  KOOL-TV  (10)  ABC;  Hollingbery;  93.300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  94,250 
Arizona  Tv  Co.  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Forjoe;  24,916 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  24,916 
Yum  at — 

►  KIVA  (11)  NBC,  DuM;  Grant;  18,848 

ARKANSAS 

El  Doradot — 

KRBB  (10)  2/24/54-Unknown 
Fort  Smitht — 

►  KFSA-TV    (22)    ABC,    NBC,    DuM;  Pearson; 

18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springst— 

KTVR  (9)  1/20/54-Unknown 
Little  Rock— 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  65,091 

►  KATV  (7)  (See  Pine  Bluff) 
KETV  (23;  10/30/53-Unknown 

Pine  Blufft— 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  74,365 
Tex  3.  rk  3X1  s^- 

►  KCMC-TV  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfleld — 

►  KBAK-TV  (29)  ABC.  DuM:  Forjoe;  65,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

121,354 

Berkeley  (San  Francisco) — 

►  KQED  (»9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  42,220 
Coronat — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 
Eurekat — 

►  KIEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,500 
Fresno — 

►  KBrD-TV  (53)  Meeker:  92,052 

►  KJEO-TV  (47)  ABC.  CBS:  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
Los  Angeles — 

KBIC-TV  (22)  2/10/52-Unknown 

►  KABC-TV  (7)  ABC:  Petry;  1,851,810 

►  KCOP  (13)  Katz;  1,851,810 

►  KHJ-TV  (9)  DuM;  H-R:  1,851.810 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,851,810 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,851,810 

►  KTLA  (5)  Raymer;  1,851,810 

►  KTTV  (11)  Blair;  1,851,810 
+■  KTHE  (»28) 

Modestot — 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt — 

►  KMBY-TV  (8)  ABC,  CBS.  NBC,  DuM;  Holling- 

bery; 385,234 
Sacramento — 
KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 

KCRA  Inc.  (3)  6/3/54-Unknown 
McClatchy   Bcstg.    Co.    (10),   Initial  Decision 
11/6/53 

Broadcasting   •  Telecasting 


New  Starters 


The  following  tv  stations  are  the  newest 
to  have  started  regular  programming: 
WDBO-TV  Orlando,  Fla.  (ch.  6),  July 

1. 

WISH-TV  Indianapolis,  Ind.  (ch.  8), 
July  1. 

KGVO-TV  Missoula,  Mont.  (ch.  13), 
July  1. 


Hollingbery; 
36,000 


Salinast — 

►  KSBW-TV  (8)  ABC,  CBS.  NBC.  DuM;  Holling- 

bery; 457,863 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
RUSH  (21)  12/23/53-Unknown 

San  Francisco — 
KBAY-TV     (20),    3/11/53-Unknown  (granted 
STA  Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  970,180 
*-KPDC  (5)  CBS,  DuM;  Katz;  970,180 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  970,180 

►  KSAN-TV  (32)  McGillvra;  47,000 
San  Joset — 

KQXI  (11)  4/15/54-Vnknown 
San  Luis  Obispof — 

►  KVEC-TV  (6)  DuM;  Grant;  67,786 
Scint<3  T^3i*bsrs 

►  KEYT   (3)   ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 443,872 
Stocktonf — 

►  KTVU  (36)  NBC;  Hollingberv;  110,000 
KOVR  (13)  Blair;  2/11/54-9/1/54 

Tulare  (Fresno) — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 
Colorado  Springs — 

►  KKTV    (11)    ABC,   CBS,  DuM; 

46,221 

►  KRDO-TV  (13)  NBC;  McGillvra; 

Denver — 

►  KB  TV  (9)  ABC:  Free  &  Peters;  220,778 

►  KFEL-TV  (2)  DuM;  Blair;  220,778 

►  KLZ-TV  (7)  CBS;  Katz;  220,778 

►  KOA-TV  (4)  NBC;  Petry:  220,778 
KRMA-TV  C6),  7/1/53-1954 

Grand  Junctiont — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  44,340 
KDZA-TV  (3).  See  footnote  (d) 

CONNECTICUT 

Bridgeport — 
WCBE  (*71)  1/29/53-Unknown 

+■  WICC-TV  (43)  ABC,  DuM;  Young;  72.340 

Hartfordt— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  H-R;  10/21/53-8/1/54 

New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  176,068 

New  Haven — 

WELI-TV  (59)  H-R:  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702.032 

WNLC-TV  (26)  12/31/52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordt— 

WSTF  (27,),  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC,  DuM;  Stuart;  140,800 

DELAWARE 

Dovert — 

WHRN  (40),  3/11/53-Unknown 
Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  216,139 
WILM-TV  (83).  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  624,000 

►  WTOP-TV  (9)  CBS:  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 
WOOK-TV  (50)  2/24/54-Unknown 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


I  388,771  1 


TELEVISION  HOMES 

in  KRLD-TV'S 

EFFECTIVE  COVERAGE 
AREA 

EXCLUSIVE  CBS 
TELEVISION  OUTLET  FOR 
DALLAS-FORT  WORTH 
AREAS 

, 

(. — This  is  why — . 
KRLD-TV) 
~  is  your  best  buy 

a 

Channel^  f  Represented  by 

The  BRANHAM  Company 


111 


July  12,  1954    •    Page  127 


AVOID  COSTLY 
DUPLICATION 

BUY  WTVP 


FOR  THE  RECORD 


WTVP 

DECATUR,  ILLINOIS 

ABC-DuMONT 

Geo.  W.  Clark  •  Nat'l.  Rep. 


FLORIDA 

Clearwatert — 

WPGT  (32)  12/2/53-Unknown 
Daytona  Beacht — 

Telrad  Inc.  (2)  6/7/54-Unknown 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling,  107,200  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,000 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  NBC,  DuM;  CBS 

Spot  Sis.;  261,000 
WOBS-TV  (30)  Stars  National;  8/12/53-Sept.  '54 

Miami — 

►  WITV  (17)  See  Fort  Lauderdale 

WMIE-TV  (27)  Stars  National;  12/2/53-9/30/54 
WTHS-TV  (*2),  U/12/53-Unknown 

►  WTVJ   (4)   ABC,   CBS,  NBC,  DuM;  Free  & 

Peters*  249  300 
WMFL  (33), '  12/9/53-Unknown 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cityt — 

►  WJDM  (7)  ABC.  NBC;  Hollingbery;  9,500 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  62,500 

►  WPFA  (15)  CBS,  DuM;  Young;  21,760 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC.  CBS,  NBC,  DuM;  Weed; 

81,000 

Tampat — 

Tampa  Times  Co.  (13),  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  Initial  Decision  7/13/53 

West  Palm  Beach— 

WEAT-TV  Inc.  (12)  2/18/54-12/15/54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 
WJNO-TV  (5)  NBC;  Meeker;  11/4/53-8/15/54 

(granted  STA  June  29) 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC;  Burn-Smith;  41,564 

Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  391,347 

►  WLWA  (11)  ABC,  DuM;  Crosley  Sis.;  391,347 

►  WSB-TV  (2)  NBC;  Petry;  413.235 
WQXI-TV  (36),  U/19/53-Summer  '54 

Augusta — 

►  WJBF-TV  (6)  ABC,  NBC.  DuM;  Hollingbery: 

96,200 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  93.100 
Columbus — 

►  WDAK-TV  (28)  ABC,  NBC,  DuM;  Headley- 

Reed;  53.849 

►  WRBL-TV  (4)  CBS;  Hollingbery;  68,401. 

Macon — 

►WNEX-TV  (47)  ABC.  NBC;  Branham;  34,662 

►  WMAZ-TV    (13)    ABC.    CBS.    DuM;  Avery- 

Knodel;  75,593 

Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC.  CBS,  NBC,  DuM;  Katz; 

46,000 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 

Thomasvillet — 

WCTV  (6),  12/23/53-Unknown 
Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS;  Free  &  Peters;  33,800 

►  KIDO-TV  (7)  ABC.  NBC.  DuM;  Blair;  33,000 

Idaho  Fans — 

►  KID-TV  (3)  ABC,  CBS,  NBC.  DuM;  Gill-Pema; 

26,500 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTV1  (6)  3/11/53-Unknown 

Pocatellot — 
KISJ  (6)  CBS;  2/26/53-November  '54 
KWIK-TV    (10)    ABC;    Hollingbery;  3/26/53- 
Nov.  '54 
Twin  Fallst— 
KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Sept.  '54 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  CBS,  DuM;  Weed;  239,000 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,000 
WTLC  (*12),  11/4/53-Unknovm 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,840,000 

►  WBKB  (7)  ABC;  Blair;  1,840,000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840,000 
WHFC-TV  (26),  1/8/53-Unknown 
WIND-TV  (20).  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840,000 
WOPT  (44)  2/10/54-Unknovon 

WTTW  (*U)  U/5/53-Fall  '54 


Page  128    •    July  12,  1954 


Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 
Decatur — 

►  WTVP    (17)   ABC,   DuM;   George  W.  Clark; 

81,780 

Evanstont — 

WTLE  (32),  8/12/53-Unknown 

Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  30,000 

Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 149,359 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130.000 

Quincyt  (Hannibal,  Mo.) — 

►  KHQA-TV  (7)  (See  Hannibal,  Mo.) 

►  WGEM-TV    (10)    ABC,   NBC;  Avery-Knodel; 

114,000 

Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  200,000 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV    (4)    ABC,    CBS,    DuM;  Avery- 

Knodel;  264,811 
Springfield — 

►  WICS  (20)  ABC,  NBC,  DuM;  Young;  78,000 

INDIANA 

Bloomington — 

►  WTTV  (4)   ABC,  CBS,  NBC,  DuM;  Meeker; 

539,788 
Elkhartt— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  118,000 

Evansvillet — 

►  WFIE  (62)  ABC,  NBC.  DuM;  Venard;  56,000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  78,937 

Anthony  Wayne  Bcstg  Co.   (69),  Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS;  Katz;  475,000 

►  WISH-TV  (8)  CBS;  Boiling 
LaFayettet — 

►  WFAM-TV  (59)  DuM;  Rambeau;  50,670 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man, Walker;  71,300 
Princetont — 

►  WR AY-TV  (52)  McGillvra;  59,600 
South  Bend — 

►  WSBT-TV  (34)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  109,630 

Terre  HauteT — 

WTHI-TV  (10)  CBS;  Boiling;  10/7/53-7/15/54 
Waterloof  (Fort  Wayne) — 

W1NT  (15)  4/6/53-9/1/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS,  DuM;  Weed;  240,000 
Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116,444 

►  WMT-TV  (2)  CBS;  Katz;  234,850 

Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 

Des  Moines — 

►  KGTV  H7)  Hollingbery;  46.713 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  236,000 

Fort  Dodget — 

►  KQTV  (21)  Pearson;  42,100 

Mason  Cityt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  90,932 
Sioux  City — 

KCTV  (36),  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/26/54 

Waterloo — 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reed; 

106,230 

KANSAS 

Great  Bendt— 
KCKT  (2)  3/3/54-Unknown 

Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  117,096 
Manhattant — 

KSAC-TV  (»8),  7/24/53-Unknovm 
Pittsburgt — 

►  KOAM-TV  (7)  ABC.  CBS,  NBC,  DuM;  Katz; 

57,565 

Topeka — 
KTKA  (42),  U/5/53-Unknoum 

►  WIBW-TV  (13)  ABC.  CBS,  DuM;  Capper  Sis.; 

53,692 

Wichita— 

KAKE-TV  (10)  Hollingbery;  4/1/54-Sept.  '54 

►  KEDD  (16)  ABC,  NBC.  Petry;  91,035 

Broadcasting   •  Telecasting 


- 


KENTUCKY 

1  \.shlandt— 

V/PTV  (59)  Petty;  8/14/52-Unknovon 

lendersont  (Evansville,  Ind.) — 

WEHT  (50)  CBS;  Meeker;  53,161 
..exingtont — 
WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  4/13/54-Unknown 
ouisville — 

►  WAVE-TV  (3)  ABC,  NBC,  DuM;  NBC  Spot 
Sis.;  369,634^ 
WHAS-TV  til)   CBS;  Harrington,  Righter  & 

Parsons.    See  footnote  (b). 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  For  joe;  1/15/53-Summer  '54 
■tfewportt — 
WNOP-TV  (74)  12/24/53-Unknown 
LOUISIANA 

Alexandriat — 

KALB-TV  (5)  Weed;  12/30/53-9/1/54 
3aton  Rouge — 

*  WAFB-TV  (28)  ABC,  CBS,  NBC,  DuM;  Young; 
49,000 

WBRZ  (2)  Hollingbery;  1/28/54-9/1/54 

L,af  ayettet — 

KVOL-TV  (10)  9/16/53-Unknown 
KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 

Lake  Chariest — 
KPLC-TV  (7)  Weed;  11/12/53-9/1/54 
KTAG  (25)  CBS,  ABC,  DuM;  Young;  17,000 

Monroe — 

»•  KNOE-TV  (8)  CBS,  NBC,  ABC.  DuM;  H-R; 
140,500 

KFAZ  (43)  See  footnote  (d) 
New  Orleans — 
WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 
VWDSU-TV  (6)  ABC,  CBS.  NBC,  DuM;  Blair; 
258,412 

fc-WJMR-TV  (61)  ABC.  CBS,  DuM;  McGillvra; 
65.691 

WTLO  (20),  2/26/53-Unknown 
Shreveport — 
KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 
44,650 

Shreveport  Tv  Co.  (12)  6/7/54-See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 
MAINE 
Bangort — 

*-  WABI-TV  (5)  ABC,  CBS,  NBC.  DuM;  Holling- 
bery; 71,345 
WTWO  (2)  5/5/54-Vnknown 
Lewiston — 

►  WLAM-TV  (17)  DuM;  Everett-McKinney; 

20,039 
Polandt— 

WMTW  (8)  ABC,  CBS;  7/8/53-8/15/54 
Portland — 

►  WCSH-TV  (6)  NBC;  Weed;  110,890 
WGAN-TV  (13)  ABC,  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  42,100 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC,  DuM;  Harrington,  Righter 
&  Parsons;  549,782 

►  WBAL-TV  (11)  NBC;  Petry;  549,782 
WTTH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAR-TV  (2)  CBS;  Katz;  549,782 
WTLF  (18)  12/9/53-Summer  '54 

Cumberland! — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisburyt — 
WBOC-TV  (16)  Burn-Smith;  3/11/53-July  '54 
(granted  STA  Feb.  18) 

MASSACHUSETTS 
Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,451 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


Headley-Reed; 


Boston — 

WBOS-TV  (50)  3/26/53-Unknown 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,186,439 
WGBH-TV  ("2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,186,439 
Brocktont — 

WHEF-TV   (62).  7/30/53-Fall  '54 
Cambridge  (Boston) — 

►  WTAO-TV     (56)     DuM;  Everett-McKinney; 

122,000 

New  Bedford  t — 

WTEV-TV  (28)  Walker;  7/11/53-Summer  '54 
Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  136.000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  128,000 
Worcester — 

WAAB-TV  (20)  8/12/53- Aug.  '54 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  51,150 

MICHIGAN 

Ann  Arbor — 

►  WPAG-TV  (20)  DuM;  Everett-McKinney;  19,800 
WUOM-TV  (*26),  11/4/53-Unknown 

Battle  Creek — 

WBCK-TV   (58)   Headley-Reed;  11/20/52-Sum- 
mer  '54 

WBKZ  (64)  see  footnote  (d) 
Bay  City  (Midland,  Saginaw) — 

►  WNEM-TV    (5)    NBC,  DuM; 

205.160 
Cadillact— 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  47.699 
Detroit — 

WCIO-TV  (62),  U/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,420.500 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1,286,822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,140,000 
East  Lansingt — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
WTAC-TV  (16)  See  footnote  (d) 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

429,984 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  406,922 
Lansing — 

►  WILS-TV  (54)  ABC,  DuM; 

►  WJIM-TV   (6)   ABC.  CBS, 

260,000 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct. 
Muskegont — 

WTVM(35),  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51),  10/29/53-Unknoum 

Traverse  City  t — 

WPBN-TV  (7)  NBC;  Holman;  11/25/53-8/1/54 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC,  DuM;  Pearson;  92,869 
Dulutht  (Superior,  Wis.)— 

>■  KDAL-TV  (3)  NBC;  Avery-Knodel;  56,500 

►  WDSM-TV  (6).    See  Superior,  Wis. 

►  WFTV  (38)  ABC.  CBS,  NBC,  DuM;  Young; 

36,000 
Hibbingt— 

KHTV  (10),  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

►  WCCO-TV    (4)    CBS,   DuM;   Free  &  Peters; 

452.300 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Family  Bcstg.  Corp.  (9)  6/10/54-Vnknown 

Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  70,000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  456,100 

►  WMIN-TV  (11)  ABC;  Blair;  427.000 

MISSISSIPPI 

Biloxif — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Jackson — 

►  WJTV  (25)  CBS,  DuM;  Katz;  50.224 

►  WLBT  (3)  NBC;  Hollingbery:  87,085 

►  WSLI-TV  (12)  ABC;  Weed;  88,650 
Meridiant — 

►  WCOC-TV  (30)  32,500 

►  WTOK-TV  (11)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeaut — 
KFVS-TV    (12)    CBS;   Pearson;  10/14/53-Un- 
known 

KGMO-TV  (18),  4/16/53-Unknown 

Claytont — 

KFUO-TV  (30),  2/5/53-Unknown 
Columbia — 

►  KOMU-TV  (8)  ABC,  CBS,  NBC,  DuM;  H-R: 

43,559 


Venard;  45,000 
NBC,  DuM;  H-R; 


'54 


Maryland's  Most  Honored 
Television  Station 


CHANNEL 


NOW! 
maximum 
power 


ADDED 

To  The  Finest  Studio 
and  Production  Facilities 
in  Baltimore 

Have  You  Seen 
the  WAAM  Story 


represented  nationally  by 

HARRINGTON,  RIGHTER 
&  PARSONS,  INC, 


CHANNEL 


TELEVISION  HILL 
BALTIMORE,  MD. 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  129 


FOR  THE 


RECORD 


Festust — 
KACY  (14)  See  footnote  (d) 

Hannibalt  (Quincy.  111.)— 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  115,998 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityt — 

KRCG  (13)  6/10/54-Unknown 
Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-8/15/54 

Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  399,555 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  399,555 

►  WDAF-TV   (4)    NBC;    Harrington,   Rignter  & 

Parsons;  399,555 
Kirksvillef— 

KTVO  (3)  12/16/53-8/16/54 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  104,944 
St.  Louis — 

KACY  (14)  See  Festus 


KETC  C9)  5/7/53-July  '54 
+■  KSD-TV  (5)  ABC.  CBS,  NBC;  NBC  Spot  Sis; 
643,738 

►  KSTM-TV  (36)  ABC;  H-R;  215,000 
WIL-TV   (42),  2/12/53-Unknown 

►  WTVI  (54)  See  Belleville.  111. 
KWK-TV  (4)  CBS;  4/21/54-Unknown 

Sedaliat— 
KDRO-TV  (6)  Pearson;  2/26/53-7/15/54 
(granted  ST  A  July  1) 
Springfield— 

►  KTTS-TV  (10)  CBS.  DuM;  Weed;  48,456 
fr-KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 

MONTANA 

Billingst— 

*-  KOOK-TV  (2)  ABC,  CBS,  DuM;  Headley-Reed; 

15,000 
Buttet— 

►  KOPR-TV  (4)  CBS,  ABC;  Hollingbery;  7,000 

►  KXLF-TV  (6).    No  estimate  given. 


SELLING 

WESTERN 

MONTANA 


on  the 

niR 


MISSOULA,  MONTANA 

KGVO-tv 


Tech  meal 

DATA 
• 

General  Electric 
Transmitter 

3,920  ft. 

above  average 
terrain 

60,000  *VIDEO 

30,000  AUDIO 
• 

2-16  mm. 
PROJECTORS 

2  AUTOMATIC 

2x2 

2  STATION 
CAMERAS  _J 

Aoo 


r,000ftpea 


60,000  watts 

tie  70  m 

KGVO-TV  is  the  ONLY  station  covering  Missoula's  trade 
area  of  9  western  Montana  counties  .  .  .  and  what  counties! 
Read  on  .  .  .  last  year,  retail  sales  topped  $133,900,000.00. 
45%  live  in  town:  20%  in  non-farm  homes:  35%  on  farms  and 
enjoy  more  cash  income  than  farmers  in  41  other  states.  Site 
of  State  University  and  center  of  a  vast  resort  area. 

Our  TV  retailers  say,  "3,000  sets  in  town  and  10,000  in 
the  area."  Remember,  you'll  have  a  minimum  of  6  persons 
at  each  set  'cause  TV  is  NEW,  in  this  region. 

100  microvolt  area  has  100  mile  radius  with  another  50 
mile  secondary. 

Get  in  on  this  rich  market  while  you  enjoy  a  BONUS  view- 
ing  audience  yet  pay  only  regular  rates.  You'll  stay  in. 

WIRE  TODAY 

for  brochure  and  rates 
or  contact 
GILL-PERNA,  reps. 


DOUBLE 

uour  impact 

with  AM-RADIO 


KGVO 


Great  Fallst— 

►  KFBB-TV  (5)  CBS,  NBC,  ABC,  DuM;  Headl: 

Reed;  6,500 

Missoulat — 

►  KGVO-TV  (13)  CBS;  Gill-Perna 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV  (13)  CBS,  DuM;  Meeker;  34,750 
Lincoln — 

KFOR-TV  (10)  See  footnote  (d) 

►  KOLN-TV  (12)  ABC,  CBS,  DuM;  Avery-Kn 

del;  94,150 

Omaha — 

►  KMTV  (3)  ABC,  CBS,  DuM:  Petry;  283,150 

►  WOW-TV  (6)  DuM,  NBC;  Blair;  245,038 

NEVADA 

Hendersonf — 

Southwestern   Publishing   Co.    (2)  7/2/54-V 
known 

Las  Vegast — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC.  DuM;  Wee 

14,925 

Reno — 

►  KZTV  (8)  ABC,  CBS,  NBC,  DuM;  Pearso 

15,428 

NEW  HAMPSHIRE 

Keenet — 

WKNE-TV  (45),  4/22/53-Unknown 
Manchestert — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 
Mt.  Washington! — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

►  WRTV  (58)  107.000 
Atlantic  City — 

WFPG-TV  (46)  see  footnote  (d) 
WOCN  (52),  1/8/53-Unknown 

Camdent — 

WKDN-TV  (17),  1/28/54-Unknown 

Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswickf — 

WTLV  C19),  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquet — 

►  KGGM-TV  (13)  CBS:  Weed:  43.797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,00' 

►  KOB-TV  (4)  NBC;  Branham;  43,797 

Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeke 

21,118 

NEW  YORK 

Albany  (Schenectady,  Troy)— 
WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV    (41)    ABC,    CBS,    DuM;  Bollin; 

95,877 

WTVZ  C17),  7/24/52-Vnknown 
Binghamton — 
>■  WNBF-TV  (12)  ABC,  CBS,  NBC.  DuM;  Bo 
ling;  283,229 

WQTV  (*46),  8/14/52-Unknown 

Bloomingdalet  (Lake  Placid)— 

WIRI  (5)  12/2/53-Summer  '54 
Buffalo — 

►  WBEN-TV  (4)  ABC,  CBS,  DuM;  Harringtoi 

Rignter  &  Parsons;  407,023.  See  footnote  (a 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-B 

150,000 

WTVF  C23)  7/24/52-Unknown 
WGR-TV  (2)  NBC;  Headley-Reed;  4/7/54-8/1/1 
Carthaget  (Watertown)— 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-Sep 

Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE  (24)  ABC,  CBS,  NBC,  DuM;  Forjoe 

31,500 

Ithacat — 

WHcu-rv  (20)  cbs;  1/8/53-November  '54 

WIET   (*14),  1/8/53-Unknown 
Kingston — 

►  WKNY-TV  (66)  ABC,  CBS,  NBC,  DuM;  Meeke 

New  York — 

WABC-TV  (7)  ABC;  Petry;  4,150.000 
►WABD  (5)  DuM;  Avery-Knodel;  4,150,000 

►  WATV  (13)  See  Newark,  N.  J. 
►-WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,150,000 

►  WNBT  (4)  NBC:  NBC  Spot  Sis.;  4.150.000 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4.150.00 
»■  WPIX  (11)  Free  &  Peters;  4.150.000 

WGTV  C25  )  8/14/52-TJnkvown 
WNYC-TV  (31)  5/12/54-Vnknown 


Page  130 


July  12,  1954 


Broadcasting 


Telecasting 


OKLAHOMA  CITY'S 

TOP 

WOMEN'S 
SHOWS 

4r  < 


:|chester — 

VCBF-TV  (15),  6/10/53-Unknown 
!,VHAM-TV  (6)  ABC,  NBC;  HoUingbery;  230,000 

iiVHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 
210,000 

iVRJVT-TV  (27),  4/2/53-Unknown 
VROH  (*21),  7/24/52-Unknown 
»y VET-TV  (10)  ABC,  CBS;  Boiling;  210.000 

aenectady  (Albany,  Troy) — 
WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 
'  Sis.;  301,650 
•"■■•SfcWTRI  (35)  CBS;  Headley-Reed;  85,050 

acuse — 

HEN-TV  (8)  ABC,  CBS.  DuM;  Katz;  345,000 
HTV  (*43),  9/18/52-Unknown 
SYR-TV  (3)  NBC;  Headley-Reed;  345,855 
iica — 

VFRB  (19),  7/1/53-Unknown 
WKTV  (13)   ABC,  CBS,  NBC,  DuM;  Cooke; 
145,000 

NORTH  CAROLINA 

ihevillet— 

WISE-TV  (62)  ABC,  CBS,  NBC,  DuM;  Boiling; 
22,525 

ajjCVT-OS-TV  (13)  ABC;  Venard;  12/9/53-Aug.  '54 
iapel  Hillt— 

WUNC-TV  (*4),  9/30/53-September  '54 
larlotte — 

WAYS-TV    (36)    ABC,    NBC,    DuM;  Boiling; 
48,700 

WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis.; 
407,222 

irhamt — 

WTVD  (11)  NBC;  Headley-Reed;  1/21/54-9/1/54 
lyettevillet — 

WFLB-TV  (18)  4/13/54-Vnknown 

astoniaf — 

WTVX  (48)  4/7/54-Summer  '54 
reensboro — 

WCOG-TV    (57)    ABC;    Boiling;  11/20/52-Vn- 
known 

WFMY-TV  (2)  ABC,  CBS.  DuM;  Harrington, 

Righter  &  Parsons;  231,184 
reenville — 

WNCT  (9)  ABC,  CBS,  NBC,  DuM;  Pearson; 
60,879 

aleigh — 

WNAO-TV  (28)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  61,410 
'ilmingtont — 

WMFD-TV  (6)  NBC;  Weed;  25,934 
WTHT  (3)  2/17/54-Aug.  '54 
rinston-Salem — 

WSJS-TV  (12)  NBC;  Headley-Reed;  213,267 
WTOB-TV  (26)  ABC,  DuM;  H-R;  51,300 

NORTH  DAKOTA 

1  "ismarckt — 

KFYR-TV  (5)  CBS,  NBC,  DuM;  Blair;  6,125 
argot— 

WDAY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free  & 

Peters;  42,260 
rand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 
linott — 

KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed; 

22,000 
alley  Cityt— 

KXJB-TV  (4)  CBS;  Weed;  8/5/53-7/18/54 

OHIO 

.kron — 

•WAKR-TV  (49)  ABC;  Weed;  148,710 
\shtabulat — 
■WICA-TV  (15)  20,000 


i 


HEART-HITTING! 


ZIV'S  SUNNY  FUNNY  FAMILY 

See  pages 
87,  88  &  89 


Cincinnati — 

WCET  (*48)  12/2/53-7/19/54 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  525,000 

►  WKRC-TV  (12)  CBS;  Katz;  525,000 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-October  '54 

Cleveland — 

WERE-TV  (65),  6/18/53-Vnknown 

►  WEWS  (5)  CBS;  Branham;  1,035,503 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  883,980 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV    (*34),  4/22/53-Unknown 

►  WTVN  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  HoUingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriat— 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (5)  Weed;  12/4/52-Summer  '54 

►  WLOK-TV  (73)  ABC,  CBS,  NBC,  DuM;  H-R: 

59,166 
Mansfield}— 

Fergum  Theatres  Inc.  (36)  6/3/54-Unknown 
Massillont — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083.900 
Toledo— 

►  WSPD-TV  (13)  ABC,  CBS,  NBC,  DuM;  Katz; 

286,382 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  115,000 

►  WKBN-TV    (27)    ABC,    CBS,    DuM;  Raymer; 

131,838 
Zanesville — 

►  WHIZ-TV  (50)  ABC,  CBS,  NBC,  DuM;  Pear- 

son 35,306 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  175,632 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 
Enidt— 

KGEO-TV  (5)  ABC;  Pearson;  12/16/53-7/15/54 
(granted  ST  A  June  25) 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Everett-McKinney;  48,185 
Miamit — 

KMIV  (58),  4/22/53-Unknown 
Muskogeet — 

KTVX  (8)  Avery-Knodel;  4/7/54-Unknown 
Oklahoma  City — 

►  KMPT  (19)  DuM;  Boiling;  98,267 

►  KTVQ  (25)  ABC,  NBC;  H-R;  113,208 

►  KWTV  (9)  CBS.  DuM;  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  271,841 
KETA  (*13)  12/2/53-Unknown 

Tulsa— 

►  KCEB  (23)  NBC,  DuM;  Boiling;  80,000 

+■  KOTV  (6)  ABC.  CBS.  NBC.  DuM;  Petry;  229.100 
KSPG  (17)  2/4/54-Unknown 

Central  Plains  Enterprises  Inc.  (2)  Initial  Deci- 
sion 6/8/54 

OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC,  NBC,  DuM;  HoUingbery; 

13,000 
Medford — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

20,600 
Portland — 

►  KOIN-TV  (6)  ABC.  CBS;  Avery-Knodel;  182,283 

►  KPTV  (27)  ABC,  NBC.  DuM;  NBC  Spot  Sis.; 

177,383 

Oreaon  Tv  Inc.  (12),  Initial  Decision  11/10/53 
North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
Salemt— 
KSLM-TV  (3),  9/30/53-Unknown 

PENNSYLVANIA 

Allentownt — 
WFMZ-TV    (67;    Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53— Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

428,774 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker,  74,803 
Chambersburgt — 

►  WCHA-TV  (46)  CBS,  DuM;  Forjoe;  20,000 
Easton — 

►  WGDV  (57)  ABC,  DuM;  Headley-Reed;  75.410 

Erie — 

►  WICU  (12)  ABC,  NBC,  DuM:  Petry:  208.500 

►  WSEE  (35)  CBS;  Avery-Knodel;  20,404 
WLEU-TV  (66)  12/31/53-Unknovm 

Harrisburg — 
WCMB-TV  (27)  Cooke;  7/24/53-8/1/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  NBC;  Headley-Reed;  166,423 
Hazletont — 

WAZL-TV  (63;  Meeker;  12/18/52-Unknown 


KWTV 

ACCORDING  TO 
MAY  TELEPULSE 


Matinee  Theater 

3:00-4:30  Mon.  thru  Fri. 

13.8 

Brooke  bring  At  Home 

1:45-2:00  Mon.  thru  Fri. 

9.4 

Another  Look  With  Vivian  Batten 

10:45-1 1:00  Mon.  thru  Fri. 

8.4 


KWTV-9 

OKLAHOMA  CITY 

Affiliated  Management  K0MA-CBS 
Represented  by  Avery-Knodel,  Inc. 

EDGAR  T.  BELL,  Exec.  Vice  President 
FRED  L.  VANCE,  Sales  Manager 


Broadcasting    •  Telecasting 


July  12,  1954    •    Page  131 


FOR  THE 


RECORD 


■1 


i  r 


Johnstown — 

►  WARD-TV  (56)  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  769,656 
Lancaster — 

►  WGAL-TV  (8)  ABC.  CBS.  NBC,  DuM;  Meeker; 

297,652 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
Lebanont — 

►  WLBR-TV  (15)  Burn-Smith;  151,200 
New  Castlet— 

►  WKST-TV     (45)     DuM;     E  verett-McKinney ; 

139.578 
Philadelphia— 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,609.667 
fc-WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 

WIBG-TV  (23),  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,767,042 
Pittsburgh — 

►  WDTV  (2)  ABC.  CBS,  NBC,  DuM;  DuM  Spot 

Sis.;  1,119,210 

►  WENS  (16)  ABC.  CBS;  Petry;  307,149 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  (*13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
Reading — 

►WEEU-TV    (33)    ABC.    NBC;  Headley-Reed; 

54,206 

►  WHUM-TV  (61)  CBS;  H-R;  175,000 
Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  154,000 

►  WGBI-TV  (22)  CBS;  Blair;  160,000 

►  WTVU  (73)  Everett-McKtnney;  150.424 
Sharont — 

WSHA  (39)  1/27/54-Unknown 
Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  160,000 

►  WILK-TV    (34)    ABC,    DuM;    Avery-Knodel ; 

173,000 
Williamsportt — 
WRAK-TV    (36)    Everett-McKinney ;  11/13/52- 
Summer  '54 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 

►  WSBA-TV  (43)  ABC;  Young;  85,000 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1,120,- 

925 

►  WNET  (16)  ABC,  CBS,  DuM;  Raymer;  34,100 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 


SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  46,700 

Camdent — 
WACA-TV  (15)  6/3/53-Unknown 

Charleston — 

►  WCSC-TV  (5)  ABC,  CBS;  Free  &  Peters;  114,170 
WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/1/54 

Columbia — 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  55,750 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  105,258 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  53,454 

Florencet — 

WBTW  (8)  CBS;  11/25/53-Sept.  '54 
Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,662 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 

Spartanburgt — 
WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Aug.  '54 

SOUTH  DAKOTA 

Rapid  Cityt— 
KTLV  (7)  2/24/54-Unknown 

Sioux  Fallst — 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 


77,468 


TENNESSEE 


Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  90,000 

Jacksont — 

WDXI-TV  (9)  Burn-Smith;  12/2/53-Aug.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC.  DuM;  Pear- 

son; 68,917 

Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  81,296 

►  WTSK  (26)  CBS,  DuM;  Pearson;  74,700 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  283,350 


in  Midland-Odessa, 
Texas  it's  2  f°r 
the  money  


Americas 
Miracle  Market 

Venard,  Rintoul  &  McConnell 
National  Representatives 


This  man  is  a  worker  in  the  world's  larg- 
est, richest  oilfield.  He  represents  wealth 
and  stability  you  can  count  on  for  years 
to  come.  Living  atop  a  40-year  reserve 
of  crude  oil  still  underground  in  an  area 
where  the  per-family  effective  buying  in- 
come is  $1,339.00  above  the  national  av- 
erage, he  likes  what  he's  doing  and  he's 
staying  put.  He  lives  well,  spends  well. 
He  and  his  rich  friends  have  bought  more 
than  35,000  sets  just  to  watch  KMID-TV— 
the  only  station  they  can  watch  .  .  . 

.  ,  .  and  KMID-TV  programs  the 
best  from  all  four  television  net- 
works, plus  some  75  syndicated 
film  features  per  week! 

Every  night  is  a  big  night  on  KMID-TV! 
In  West  Texas  television,  it's  "2"  for  the 
money! 


Mjr  AM  ||>  T.,  Channel  2 

IV  iwl  I  U  1  V  Midland-Odessa,  Texas 


Clarke-Browne  Co.,  Dallas 
Southwestern  Representatives 


S.  A.  Grayson 
General  Manager 


Page  132    •    July  12,  1954 


►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  283.SE 
Nashville — 

»-WSrX-TV  (8)  CBS;  Hollingbery;  191,810 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  191,810 
Old  Hickory  (Nashville)— 

WL AC-TV  (5)  Katz;  8/5/53- Aug.  '54 
TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  33,21 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  51,069 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  51,069 
KLYN-TV  (7)  12/11 /53-Vnknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymei 

72,161 
Beaumontt — 

►  KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  19,128 
KTRM-TV  (6)  Initial  Decision  7/22/53 

Big  Springt— 

Big  Spring  Bcstg.  Co.  (4)  Initial  Decision  6/11/1 
Corpus  Christit — 

►  KVDO-TV  (22)  Young 
KTLG  (43)  12/9/53-Vnknoum 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/5  ' 
Dallas — 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-8/1/54 

►  KRLD-TV  (4)  CBS;  Branham;  388,771 

►  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry;  390.0C 
El  Paso — 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branharr 

53,684 

►  KTSM-TV  (9)  NBC;  Hollingbery;  41,229 
KELP-TV  (13)  Forjoe;  3/18/54-Sept.  '54 

Ft.  Worth— 

►  WBAP-TV   (5)    ABC,   NBC;    Free  &  Peters 

378,300 
Galveston — 

►  KGUL-TV  (11)  ABC,  CBS,  DuM;  CBS  Spot  Sis 

300,000 

Harlingent  (Brownsville,  McAllen,  Weslaco) —  , 
>■  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  35.3S 
Houston — 

KNVZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  350.000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

LongvLewf — 

►  KTVE   (32)  Forjoe;  23,084 
Lubbock — 

►  KCBD-TV  (11)  ABC,  NBC;  Pearson;  56,026 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knode: 

56,026 

KFYO-TV  (5)  Katz;  5/7/53-Vnknovm 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venarc 

34,500 
San  Angelo — 

►  KTXL-TV  (8)  CBS;  Venard;  28,035 
San  Antonio— 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  198,371 

►  WOAI-TV  (4)  NBC;  Petry;  198,371 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwaterf — 
KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/5 
Unknown 
Temple— 

►  KCEN-TV  (6)  NBC;  Hollingbery;  80,758 
Texarkana  (also  Texarkana,  Ark.)— 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,15 
Tylert— 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28.405 

KLTV  (7)  1/27/54-Fall  '54 
Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 
Wacot — 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  39,770 
Weslacot  (Brownsville,  Harlingen,  McAllen)— 

►  KRGV-TV  (5)  NBC;  Raymer;  34,727 
Wichita  Falls— 

►-KFDX-TV  (3)  ABC,  NBC;  Raymer;  67,003 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provof — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KTVT  (4)  NBC;  Blair;  163,200 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis 

163,200 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-8/15/54 
VERMONT 

Montpelierf — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/6/54 


Broadcasting 


Telecastin 


J] 


VIRGINIA 

iimvillet — 

iWBTM-TV  (24)  ABC;  GUl-Perna;  21,500 
,,unpton  (Norfolk) — 

■WVEC-TV  (15)  NBC;  Rambeau;  100,300 
;«rrlsonbnrgt — 

WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Devney; 
84,328 

tachburg — 

:;   WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 
113,440 

ewport  News — 

rWACH-TV  (33)  See  footnote  (d) 
Drfolk — 

;WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  319,564 
n  i  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  105,200 
WVEC-TV  (15)  See  Hampton 

stersburgt— 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

ichmond — 

WOTV  (29)  12/2/53-Unknown 
WTVR  (6)  NBC;  Blair;  455,154 

oanoke — 


as 


75,757 

Avery-Knodel; 


WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel; 
261,893 

WASHINGTON 

ellinghamt — 

KVOS-TV  (12)  DuM;  Forjoe;  68,216 
Sattle— 

KING-TV  (5)  ABC;  Blair;  354,800 
KOMO-TV  (4)  NBC;  Hollingbery;  354,800 
KCTS  (*9)  12/23/53-12/1/54 
KCTL  (20)  4/7/54-Unknown 
pokane — 

KHQ-TV  (6)  ABC,  NBC;  Katz 
KXLY-TV    (4)    CBS,  DuM; 
76,514 

SJ|  Louis  Wasmer  (2)  3/18/54-Sept.  '54 
acoma — 

KMO-TV  (3)  Branham;  351,100 

-  KTNT-TV  (11)  CBS,  DuM;  Weed;  354,800 
ancouvert — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
akima — 

-  KIMA-TV  (29)  ABC,  CBS,  NBC.  DuM;  Weed; 

i  23,975 

WEST  VIRGINIA 

harlestont — 

-WKNA-TV  (49)  ABC;  Weed;  40,000 
WCHS-TV  (8)  CBS,  DuM;  Branham;  2/11/54- 

8/1/54  (granted  ST  A  June  17) 
'larksburgt — 
WBLK-TV  (12)  Branham;  2/17/54-9/1/54 
airmontt — 

•WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna; 
34,500 
itituntington — 

-WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  411,792 
)ak  Hill  (Beckley)t— 

WOAY-TV  (4)  6/2/54-Unknown 
*arkersburgt — 

-WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Vneellng — 
WLTV  (51)  2/11/53-Vnknown 

-  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281.811 

WISCONSIN 

2au  Clairet — 

-WEATJ-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 
Jreen  Bay — 

-  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed; 

195,670 

WFRV-TV  (5)  3/10/54-Unknown 

_j3  Crossed  " 

WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  10/28/53- 

8/1/54  (granted  ST  A  July  1) 
WTLB  (38)  12/16/53-Unknown 


.J, 


Directory  information  is  in  following  order:  call 
•etters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
ions;  date  of  grant  and  commencement  target 
late  for  grantees 


HOWARD  E.  STARK 

"ff stmiohs 


OO  EAST  S8t-  STREET 
NEW  YORK  2Z.  N.  Y 


EUDORADO 


S-OdOS 


Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  50,000 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  54,000 
Marinettet — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/53- 
8/1/54 
Milwaukee — 

►  WCAN-TV  (25)   CBS;  Rosenman;  365,750 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  322,981 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  679,256 
WTVW  (12)  6/11/54-Unknown 
Neenaht — 

►  WNAM-TV  (42)  George  Clark 
Superior?  (Duluth,  Minn.)— 

►  KDAL-TV  (3).  See  Duluth,  Minn. 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters:  48,700 
Wausaut — 

WOSA-TV  (16)  Rambeau;  2/10/54-Unknown 
WSAU-TV  (7)  5/12/54-Vnknoxon 

WYOMING 

Caspert — 

KSPR-TV  (2)  5/14/53-Unknown 
Cheyennet — 

►  KFBC-TV  (5)  CBS,  NBC;  Hollingbery 

ALASKA 

Anchoragef — 

>■  KFIA  (2)  ABC.  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC.  DuM;  Feltis;  8,000 
Fairbankst — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAII 

Honolulu! — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  57.000 

►  KONA  (11)  NBC;  NBC  Spot  Sis.;  58,000 

►  KTJLA-TV    (4)    ABC;    Headley-Reed;  58.000 

PUERTO  RICO 

San  Juant — 

**  WAPA-TV   (4)  ABC,  NBC,  DuM;  Caribbean 
Networks 

►  WKAQ-TV  (2)  CBS:  Inter- American;  30,000 

CANADA 

Hamiltont — 

►  CHCH-TV  (10) 
Kitchenert — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy; 

50,000 
Londont — 

►  CFPL-TV  (10)  CBS;  35.000 
Montreal — 

►  CBFT  (2)  201,433 

►  CBMT  (6)  201,433 

Ottawa —  j 

►  CBOT  (4)  10,100 
St.  John,  N.  B.— 

►  CHSJ-TV  (4)  CBS 

Sudburvt — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 

da, Weed;  7,326 
7,326 
Toronto — 

►  CBLT  (9)  222,500 
Vancouver — 

►  CBUT  (2)  CBS 
Windsor — (Detroit,  Mich.) 

►  CKLW-TV  (9)  Young 

Winnipegt — 

►  CBWT 

MEXICO 

Juarezf  (El  Paso,  Tex.) — 

►  XEJ-TV  (5)  National  Time  Sales;  20,000 
Tijuanat  (San  Diego) — 

►  XETV  (6)  Weed;  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
385;  total  cities  with  stations  on  air:  257.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.  Total  sets  in  use  31,078,719. 
*  Indicates  educational  stations, 
t  Cities  NOT  interconnected  with  AT&T. 

(a)  Figure  does  not  include  317,395  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B*T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's:  KDZA- 
TV  Pueblo,  Colo.;  WKLO-TV  Louisville,  Ky.; 
KFAZ  (TV)  Monroe,  La.;  WBKZ  (TV)  Battle 
Creek,  Mich.;  WTAC-TV  Flint,  Mich.;  KACY 
(TV)  Festus,  Mo.;  KFOR-TV  Lincoln,  Neb.; 
WFPG-TV  Atlantic  City,  N.  J.;  WECT  (TV) 
Elmira,  N.  Y.;  WIFE  (TV)  Dayton,  Ohio;  WKJF- 
TV  Pittsburgh,  Pa.;  KNUZ-TV  Houston,  Tex.; 
WACH-TV  Newport  News,  Va. 

(e)  Shreveport  Tv  Co.  has  received  final  grant 
for  ch.  12,  but  has  not,  as  yet,  assumed  operation 
of  KSLA  (TV),  licensed  by  the  Interim  Tv  Corp. 

Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
dae  for  grantees. 


Operating  with  316,000 
watts,  Channel  7,  the  most 
powerful  TV  station  in 
W.  Va.,  southwestern  Penn. 
,and  eastern  Ohio. 


IN  PROMOTION... 

Winner  of  1st  mize  for  the  best 
promotion  of  The  Big  Story  and 
I  of  top  |2  prizes  for  best  pro- 
motion of  the  Bob  Hope  Show. 
WTRF-TV  program  schedules  are 
published  regularly  in  more  than 
50  newspapers,  including  3  daily 
and  2  Sunday  Pittsburgh  news- 
papers. Complete  promotion  co- 
operation   given    all  clients. 


4 


IN  LISTENER  PREFERENCE 

Latest  Telepulse  survey  in  6  counties 
adjacent  to  Wheeling  gives  WTRF-TV  1st 

A       25  of  25  most  popular  one-a-week  shows  J 
and  1st  15  of  15  most  popular  multi- 

\  .     weekly  shows — plus  an  audience  prefer-  J§/ 
ence  in  every  time  category. 


BIG 


No  doubt  about  it  — 
the  U  I  U  TV  station  in  the  rich  important 


Wheeling  and  eastern  Ohio  market  is 

WTRF-TV 

NBC  Primary    •    ABC  Supplementary 
represented  by  Hollingbery 

Robert  Ferguson,  V.  P.  &  Gen.  Mgr. 
PHONE  WHEELING  1  1  77 
Radio  Affiliates  WTRF  &  WTRF-FM 


-Broadcasting   •  Telecastino 


July  12,  1954   •    Page  133 


editorials 


Network  Bedrock 

AFTER  MONTHS  of  languid  talk  that  invariably  wound  up 
.  in  a  "rate  adjustment"'  downward,  something  is  going  to  be 
done  about  the  basic  problems  of  network  structure  and  affiliate- 
network  relationships. 

NBC's  radio  affiliates,  through  a  "'study  committee"  to  be  named, 
will  initiate  an  inquiry  into  the  future  of  network  radio,  and 
whether  networks,  as  presently  constituted,  can  survive  in  the  new 
concepts  of  today's  advertising.  The  affiliates,  at  their  own  expense, 
will  retain  an  expert  in  the  economics  of  advertising,  functioning 
under  the  study  committee. 

This  is  the  first  real  effort  to  solve  a  problem  that  has  been 
crying  for  solution  since  the  first  network  rate  cut  three  years  ago. 
It  was  obvious  then  that  the  problem  was  more  fundamental  than 
the  going  price  of  radio  network  time. 

Without  question,  other  networks  will  be  disposed  to  follow  the 
NBC  affiliates'  action,  since  the  problem  is  not  peculiar  to  NBC. 
CBS  Radio  Affiliates  Board  meets  some  time  prior  to  Aug.  24,  and 
the  question  of  network  structure  is  on  its  agenda. 

We  haven't  the  slightest  notion  what  the  NBC  basic  study  will 
yield.  But  we  do  know  that  it  behooves  networks  and  affiliates 
alike  to  determine  where  they  will  be  next  year  and  five  years 
from  now.  The  equation  is  how  to  maintain  good  programming 
with  a  compensatory  return  to  the  advertiser,  and  a  reasonable 
profit  for  the  network  and  its  affiliated  stations. 

This  is  a  study  that  must  start  from  scratch.  It  requires  the 
cooperation  of  the  network  to  determine  whether  the  costs  for  the 
services  it  renders  are  reasonable.  And  it  entails  the  cooperation 
of  affiliates  to  the  same  degree. 

Thanksgiving  on  July  4th 

TANGIBLE  and  rewarding  evidence  of  the  ability  of  radio  and 
television  to  arouse  the  public  to  beneficial  action  is  contained 
in  the  traffic  fatality  statistics  of  the  Fourth  of  July  weekend. 
President  Eisenhower  and  the  National  Safety  Council  gave  the 
broadcast  media  credit  for  great  assistance  in  keeping  the  weekend 
toll  far  below  the  anticipated  level. 

But  however  gratifying  the  record  of  the  Fourth  of  July,  1954, 
it  stands  as  a  challenge  to  be  beaten.  Not  only  on  special  holidays, 
when  traffic  is  exceptionally  heavy,  but  also  day  after  day  the  need 
for  constant  education  of  the  motoring  public  is  evident. 

At  times  the  job  of  reminding  people  to  save  their  own  lives 
seems  tedious  if  not  unnecessary.  But  the  truth  is  that  only  by  making 
them  fully  aware  of  the  risks  of  reckless  driving  can  there  be  any 
hope  for  real  reduction  in  the  senseless  casualty  rate  of  the  U.  S. 
road. 

Radio  and  television,  working  as  they  have  with  The  Advertising 
Council,  have  a  chance  to  do  a  public  service  of  lasting  benefit  by 
continuing  the  work  which  began  to  show  measurable  progress  on 
the  weekend  of  the  Fourth  of  July. 

Lights  On! 

TELECASTERS  are  indebted  to  a  newspaperman  for  neatly 
summing  up  the  case  for  unrestricted  tv  access  to  news  events. 
Here  are  some  quotes  worth  remembering  from  a  column  by  Roscoe 
Drummond,  chief  Washington  correspondent  of  the  New  York 
Herald-Tribune: 

"I  notice  that  one  Congressman  is  proposing  that  televising  of 
Congressional  hearings  be  banned.  In  other  words,  bar  from  the 
hearing  room  the  only  jury  likely  to  bring  in  a  useful  verdict! 

"The  miasma  which  has  produced  this  investigation  [of  the  Mc- 
Carthy-Army controversy]  will  never  be  eliminated  by  turning  out 
the  lights.  It  will  only  be  removed  by  keeping  all  the  lights  on.  .  .  . 
These  hearings  have  put  all  of  Congress  on  trial  at  a  very  opportune 
time — on  the  eve  of  the  Congressional  elections." 

As  we  have  said  repeatedly,  it  is  not  television  which  makes 
circuses  out  of  Congressional  hearings;  it  is  the  performers  them- 
selves. 

Page  134    •    July  12,  1954 


Drawn  for  Broadcasting  •  Telecasting  by  Sid  Hix 
"Say!   How  would  a  ban  on  advertising  alcoholic  beverages  over  the  air 
affect  us?" 


The  New  Petrillo? 

JAMES  CAESAR  PETRILLO,  who  by  habit  has  always  made  the 
broadcaster  the  villain  of  the  piece,  might  now  be  a  station  owner 
himself,  judging  from  what  he  told  his  American  Federation  of" 
Muscians  at  the  union's  recent  convention  in  Milwaukee. 

In  a  startling  reversal  of  form,  the  AFM  chief — who  20  years  ago 
demanded  standbys  for  a  125-piece  high  school  band  which  a  Chi- 
cago station  wanted  to  put  on  the  air  for  a  homecoming  broadcast — 
advised  his  members  that  demand  for  standbys  doesn't  make  sense. 
With  what  we  consider  extremely  sound  logic,  he  also  told  them 
to  try  to  work  out  compromise  agreements  with  employers  and 
avoid  strikes  as  much  as  possible. 

There  were  many  other  developments  at  the  convention,  such  as 
clear  signs  that  the  AFM  will  continue  to  fight  for  repeal  of  the  Taft- 
Hartley  and  Lea  acts.  It  is  obvious,  too,  that  many  of  Mr.  Petrillo's 
admonitions  are  self-serving.  The  warning  against  demands  for 
standbys,  for  example,  showed  acknowledgement  of  the  fact  that  the 
standby  principle  has  hurt,  not  helped,  employment  of  traveling 
bands. 

Whatever  the  motivation,  however,  we  find  Mr.  Petrillo's  expres- 
sion of  new  views  encouraging.  His  attitude  as  expressed  at  Mil- 
waukee could,  if  pursued,  lead  to  a  far  more  satisfactory  relation- 
ship between  AFM  and  broadcast  management  than  has  existed  in 
the  past,  to  the  advantage  of  both  the  union  and  the  broadcasters. 

So  far  it  does  not  appear  that  there  is  a  gimmick  in  Mr.  Petrillo's 
new  act.  Twenty  years  of  experience,  however,  have  shown  that 
broadcasters  cannot  be  complacent  about  him.  Perhaps  in  this 
case  he  really  intends  to  follow  a  policy  of  moderation,  but  it  wDl 
take  time  for  him  to  prove  it. 

Mr.  Jones  Went  to  Town 

IN  THIS  issue  is  the  concluding  instalment  of  Duane  Jones's  story 
of  package  goods  advertising.  B«T  does  not  ordinarily  carry 
serialized  articles,  but  the  editors  felt  that  this  one  deserved  the 
space.  Now  that  the  series  is  completed,  that  conviction  is 
reaffirmed. 

Mr.  Jones's  articles  have  encompassed  the  whole  range  of  package 
goods  advertising,  and  hence  they  constitute  a  basic  reference 
source  for  anyone  working  in  that  field.  Of  more  specific  appli- 
cation, however,  they  are,  in  essence,  a  radio  success  story. 

'Ads,  Women  and  Boxtops"  has  clearly  demonstrated  the  enor- 
mous capacity  of  radio  to  deliver  persuasive  messages  at  low  cost 
to  big  audiences.  To  our  knowledge,  the  importance  of  radio  in 
the  competitive  trade  of  package  goods  distribution  has  never  been 
more  clearly  shown. 

Broadcasting    •  Telecasting 


1 


A 


After  only  four  months  on  the  air  WNEM-TV  received  official  notifica- 
tion that  CHANNEL  5,  WNEM-TV  has  received  the  National  Award 
from  the  AVCO  Manufacturing  Corporation  in  conjunction  with  the 
National  Broadcasting  Company  for  the  most  outstanding  promotion 
and  merchandising  of  all  stations  in  the  NBC  Television  Network.  This 
award  is  for  outstanding  promotion  and  merchandising  for  the  NBC 
Television  Network  Program,  "Hit  Parade"  which  is  sponsored  by  the 
AVCO  Manufacturing  Company  for  Crosley  Products.  —  Here's  the 
know-how  to  make  your  sales  zoom  with  WNEM-TV  paid  newspaper 
ads,  paid  radio  promos,  TV  promos,  and  floor,  counter,  and  window  dis- 
plays at  the  Point-of-Sale. 

SET  COUNT -205,160   POPULATION  1,000,000 


wntm-Tv  i 

NBC  -  DUMONT 


Sewatf  SAGINAW 
BAY  CITY-MIDLAND 
FLINT    W   ail  of 


HEADLEY-REED,  NEW   YORK,  CHICAGO  *  MICHIGAN  SPOT  SALES,  DETROIT       JOHN  H.  BONE,  General  Manager 


IN  INLAND  CALIFORNIA 


(AND  WESTERN  NEVADA) 


DELIVERS  MORE  FOR  THE  MONIES 


These  five  inland  radio  stations,  purchased  as  a  unit,  give  you 
more  listeners  than  any  competitive  combination  of  local  stations 
.  .  .  and  in  Inland  California  more  listeners  than  the  2  leading  San 
Francisco  stations  and  the  3  leading  Los  Angeles  stations  com- 
bined .  .  .  and  at  the  lowest  cost  per  thousand!  (SAMS  and  SR&D) 

Ringed  by  mountains,  this  self-contained  inland  market  is  90  miles 
from  San  Francisco  and  113  miles  from  Los  Angeles.  The  Beeline 
taps  a  net  effective  buying  income  of  almost  4  billion  dollars. 
(Sales  Management's  1953  Copyrighted  Survey) 


WCLATCHY  BROADCASTING  COMPANY 

SACRAMENTO,  CALIFORNIA  •  Paul  H.  Raymer  Co.,  National  Representative 


LY  19,  1954  MHHr  35C  C°P 

SROADCASTI  NG 
TELECASTING 


Electronic  Buttonhook 


Network  Probe 
the  Wind 
Page  31 

Representatives 
Rate  Practices 
Page  32 


ncome  Stations 
bor  Exemptions 

Page  40 


There  are  a  bunch  of  guvs  in  New  York,  Chicago,  Los  Angeles, 
and  maybe  even  Washington,  D.  C,  who  are  doing  a  pretty  good  job  of 
turning  out  CBS  TV  programs.  We  have  a  gadget  called  a  control 
panel  which,  by  some  kind  of  electronic  magic  too  arcane  for  us  salesmen, 
buttons  onto  the  CBS  TV  network. 

Folks  in  Eastern  Iowa  got  buttons  of  their  own.  One  of  the  juiciest,  Channel  2, 
is  pure  pearl.  By  a  strange  coincidence  it's  WMT-TV. 
Beyond  having  had  sense  enough  to  go  CBS  in  the  first  place,  we 
claim  no  credit  for  the  excellence  of  CBS  programs.  We  just  lean  back  and 
feel  their  Pulse. 

End  of  modesty.  We  do  lay  claim  to  local  programming 
for  the  Eastern  Iowa 

trade,  which,  when  added 
to  CBS  network  fare,  completes 
the  buttoning  operation. 
For  more  light  thereon, 
please  ask  the  Katz  Man. 

O' 


r  Ch 


lannel  Iss 
/wave  Argumen 
Page  79 


TURE  SECTION 

s  on  Page  63 


1 


NEWSWEEKLY 
*ADIO  AND  TV 


^3  in  tLe    Old  l/^c 

of    2)eat/i    Uaffetj  2)aifi 


20  Mule  Team  —  early  method  of  transporting  Borax  out  of  Death  Valley,  California 


For  many  years,  the  "Old  Ranger"  on  the  radio  re- 
lated the  thrilling-  and  romantic  stories  of  the  Old 
West  and  Death  Valley  Days.  They  were  the  source 
of  tremendous  interest  and  popularity. 
Such  enthusiasm  has  since  been  transferred  by  popu- 
lar demand  to  Television,  and  the  "Old  Ranger"  is 
now  regularly  portraying  "Death  Valley  Days"  with 
the  help  of  sight  and  sound. 
The  public  has  been  overwhelming  with  compliments 
for  the  rebirth  of  "Death  Valley  Days"  on  Television. 


PACIFIC  BORAX  CO. 


DOES  A  COMPLETE  JOB 


SO   DO   HAVENS   AND  MARTIN 


WMBG 
WCOD 
WTVR 


'CHMONB0P  «4 


Maximum  power — 
100,000  watts  at  Maximum  Height- 
1049  feet 


The  "Old  Ranger"  and  his  associates  in  the 
"Death  Valley  Days"  show  on  television  feature 
the  virtues  of  20  AAule  Team  Borax  and  Boraxo. 

20  Mule  Team  Borax  —  to  speed  and  sweeten  all 
laundry,  diapers,  and  for  housecleaning. 

Boraxo,  powdered  hand  soap  —  tackling  dirt  plain  soap 
can't  wash  .  .  .  works  gently  and  quickly  in  cold  water. 


From  one  pioneer  to  another  .  .  .  Havens  &  Martin,  Inc. 

doffs  its  hat  to  Pacific  Borax  Co.  and  the  "Old 

Ranger."  Pioneers  build,  and  WMBG,  WCOD  and  WTVR 

continue  to  build  audiences  and  sales  results 

for  advertisers.    Join  the  other  advertisers  using 

the  First  Stations  of  Virginia. 

WMBG  am  WCOD  «  WTVR 


FIRST    STATIONS    OF  VIRGINIA 

Havens  &  Martin  Inc.  Stations  are  the  only 
complete  broadcasting  institution  in  Richmond. 
Pioneer  NBC  outlets  for  Virginia's  first  market. 
WTVR  represented  nationally  by  Blair  TV,  Inc. 
WMBG  represented  nationally  by  The  Boiling  Co. 


Ray  Perkins 


Ray  Perkins'  friendly,  intimate  style  as 
an  entertainer  has  corralled  sales 
for  advertisers  in  the  West  for  9  years 
—  and  now  he's  on  Intermountain. 
st  Perkins  perk  up  your  sales  curve  too! 

THE 

RAY  PERKINS  SHOW 

1 1:30  -  12:00  noon 

Monday  thru  Friday 
FULL 

r  ount 
etwork 


44  STATIONS  IN 

UTAH      IDAHO      MONTANA  WYOMING 
SOUTH  DAKOTA     NEBRASKA  COLORADO 
NEW  MEXICO       NEVADA  TEXAS 


Salt  Lake  City,  Utah  — 146  So.  Main 
Denver,  Colorado— Hotel  Albany 


Represented  by  Avery-Knodel,  Inc 
New  York  -  Chicago  -  Los  Angeles 
San  Francisco  -  Dallas  -  Atlanta 


'ubhshed  every  Monday  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications,  Inc.,  1735 
)eSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


In  Texas  it's  got  to  be 


THAT'S  WHAT  YOU  GET  WHEN  YOU  BUY 


50,000  WATTS 

)  CBS 


8  6  3    MILES    F  R  O  M    EL  P  A  SO   TO   TEXAR  K  ANA 


^4.68  Secondary  Rad  io  Sta- 
tions dot  the  map  within  KRLD's  0.5 
Mv  line ...  an  impossible  number  for 
most  advertisers  to  cover  the  area. 
But  then,  fortunately  they  don't 
have  to.  .  .  .  They  can  saturate  it 
completely  at  one  low  cost,  with  one 
great  50,000  watt  station,  KRLD. 

EXCLUSIVE  CBS  OUTLET  FOR  THE  DALLAS  AND  FORT  WORTH  AREA 
OWNERS  AND  OPERATORS  OF  KRLD-TV,   100,000  WATTS  VIDEO 


THE  BIGGEST  BUY  IN  THE  BIGGEST  MARKET  IN  THE  BIGGEST  STATE 


THE  TIMES  HERALD  STATION  ...  THE  BRANHAM   CO.,  Exclusive  Representative 

John  W.  Runyon,  Chairman  of  lh»  toard   .  .     .  Clyde  W.  Rembert,  President 


Page  4    •    July  19,  1954 


Broadcasting   •  Telecastikc 


closed  circuit 


WITH  1955  NARTB  Convenrion  definitely 
scheduled  for  Washington,  broadcasters 
nay  have  distinction  of  being  addressed 
iy  President  Eisenhower.  No  convention 
n  NARTB 's  34  years  has  had  U.  S.  Presi- 
dent present  in  flesh,  although  Herbert 
Hoover,  in  1931,  did  address  Detroit  con- 
tention by  remote  control  radio. 

★  ★  ★ 

BEST  BET  for  effective  date  of  CBS  Ra- 
dio's 15-20%  rate  cut  is  week  of  Aug.  26, 
first  week  after  network's  no-cut  commit- 
jment  to  affiliates  expires  Aug.  25.  NBC 
Radio,  which  says  "most"  of  its  affiliates 
jhave  accepted  its  rate-cut  proposal  to 
'meet  the  competition,"  probably  will  put 
its  plan  into  effect  within  few  days  of 
CBS  Radio's.  While  CBS  and  NBC  plan 
to  effect  reductions  via  increased  discounts 
rather  than  rate  changes,  ABC  Radio  is 
planning  to  adopt  single  rate  for  daytime 
and  evening,  presumably  to  become  effec- 
tive about  same  time. 

★  ★  ★ 

ASCAP  revenue  for  1954  is  expected  to 
reach  new  all-time  high  of  about  $20  mil- 
lion, according  to  estimates  based  on  in- 
come for  first  half  of  year.  Broadcast 
stations  and  networks,  both  radio  and  tv, 
contribute  some  85%  of  this  revenue. 

★  ★  ★ 

IT  MAY  be  premature  but  they're  already 
talking  about  next  vacancy  on  FCC — ex- 
piration of  term  of  Frieda  B.  Hennock 
June  30,  1955.  Appointment  will  go  to 
Democrat  under  the  law  and  first  name 
thrown  into  speculation  is  Gov.  Gordon 
Persons  of  Alabama,  whose  term  expires 
at  year-end.  Brother  of  Maj.  Gen.  Wilton 
iB.  Persons,  deputy  assistant  to  the  Presi- 
dent, he  is  veteran  broadcaster,  having 
formerly  held  partnership  of  WSFA  Mont- 
gomery, and  is  radio  "ham"  who  has  never 
lost  interest  in  communications. 


OFFICIALS  of  CIO  National  Assn.  of 
Broadcast  Engineers  &  Technicians  upset 
over  NLRB  decision  to  withdraw  jurisdic- 
tion over  radio-tv  stations  with  less  than 
$200,000  annual  gross  income  (see  page 
40).  There's  inference  ruling  is  result  of 
political  alignment  on  labor  board  and  was 
"inspired"  by  labor-management  "major- 
ity" at  NARTB. 

★  ★  ★ 

DELAY  in  informal  Senate  Commerce 
Committee  letter  to  FCC  on  Edward  Lamb 
[Closed  Circuit,  July  5]  is  only  tempo- 
rary. Sen.  Bricker,  committee  chairman, 
has  had  letter  on  desk  but  failed  to  sign 
it  last  week.  Reason:  Senator  was  not 
satisfied  with  its  composition  and  asked 
for  redraft.  Letter  would  suggest  to  FCC 
that  it  supply  publisher-broadcaster  Lamb 
with  bill  of  particulars  on  renewal  pro- 
ceedings before  public  announcement. 

★  ★  ★ 

FIRST  ANNUAL  convention  of  CBS  Ra- 
dio affiliates  with  officials  of  network  will 
be  held  Sept.  1-2  at  Edgewater  Beach 
Hotel,  Chicago.  While  affiliates'  meetings 
have  been  held  in  conjunction  with 
NARTB  conventions  in  past,  CBS  affili- 
ates have  never  heretofore  held  separate 
intra-network  meetings. 

★  ★  ★ 

SHORTLY  to  be  named  to  consider  per- 
sonnel for  projected  new  single  television 
advertising  promotion  organization  [B«T, 
July  12]  will  be  personnel  screening  com- 
mittee. Two  dozen  applications  for  top 
post  already  have  been  submitted  in  an- 
ticipation of  new  organization  and  are  in 
hands  of  Clair  R.  McCollougb,  Steinman 
stations,  head  of  NARTB  Tv  Board. 

★  ★  ★ 

HOST  TO  four  members  of  FCC  (Chair- 
man Hyde,  Comrs.  Bartley,  Doerfer  and 
Lee)  at  dinner  last  Wednesday  night  was 


Sylvester  L.  (Pat)  Weaver  Jr.,  NBC  presi- 
dent, on  his  first  formal  visit  to  Washing- 
ton since  he  was  introduced  to  officialdom 
last  February — two  months  after  assump- 
tion of  NBC  presidency.  Co-hosts  were 
NBC  Washington  vice  president,  F.  M. 
Russell,  and  George  Wheeler,  assistant  vice 
president.  Group  also  visited  Sen.  Potter 
(R-Mich.),  chairman  of  Senate  Commu- 
nications Subcommittee. 

★  ★  ★ 

FCC  COMR.  Frieda  B.  Hennock  has 
traded  in  her  legal  assistant  No.  5,  Arthur 
Blooston,  after  small  explosion..  Though 
air  cleared,  Mr.  Blooston  chose  to  transfer 
to  Safety  &  Special  Services  last  week. 
This  week  she  will  announce  No.  6:  Louis 
C-  Stephens,  for  many  years  in  Washing- 
ton with  government  and  abroad  for  In- 
ternational Refugee  Organization. 

★  *  ★ 

DESPITE  small  turnout  to  witness  argu- 
ment Thursday  on  FCC's  daytime  skywave 
report  (story  page  79),  there  are  some 
who  feel  behind-scenes  politicking  will 
make  uhf  look  like  Sunday  school  picnic 
because  proposal  could  reach  to  grass  roots 
radio  from  coast-to-coast. 

★  ★  ★ 

DESPITE  SLACKENING  of  tv  applica- 
tion pace,  competent  consultants  are  doing 
thriving  business  but  they're  performing 
primarily  as  "doctors"  for  anemic  or  sick 
operations.  Going  rate  is  $100-$  150  per 
day  plus  expenses. 

★  ★  ★ 

MOST  EXCRUCIATING  personnel  prob- 
lem in  tv  is  in  sales,  notably.,  sales  manage- 
ment. Middle  and  small  market  stations 
are  finding  this  problem  most  serious. 
Schools  generally  are  turning  out  personnel 
to  operate  behind  or  in  front  of  cameras 
but  not  in  sales  offices. 


the  week  in  brief 


Senate  probe  of  networks  may  be  in  offing . 
Mogul,  Flanagan,  Petry  debate  rate  practices. 


31 
32 


*°  Harvester,  TP  A  enter  'Ivy'  pact   35 

Lower  income  stations  exempt  from  labor  acts .  .  40 

Pulse  comes  up  with  a  new  rating  method   44 

ABC  likes  its  music-news  format — and  sells  it .  .  50 

NBC  spells  out  its  fall  color  plans   52 

Westinghouse  won't  go  along  with  the  45  rpm  discs  54 

An  off-beat  glossary  of  radio  terminology   65 

Broadcasting    •  Telecasting 


Baseball  and  beer  make  a  deal  in  Milwaukee ...  66 

The  musical  jingle  and  how  it  makes  money ...  68 

^  Eurovision  considers  closed-circuit  tv   78 

Clear  channel  issues  up  again  in  skywave  case .  .  79 

►  Sen.  Potter  and  the  President  talk  about  uhf ...  82 

^  FCC  streamlines  its  hearing  procedures   84 

Pros,  cons  speak  out  on  Hill  radio-tv  access ....  85 

Stricter  'conflict  of  interest'  rule  urged   88 

^Elliott  to  Schick;  Seidel  replaces  at  RCA   90 

Advertising  Assn.  of  the  West  presents  awards .  .  92 

Telestatus:  tv  stations,  sets,  target  dates   103 

July  19,  1954     •    Page  5. 


channel 


time  for 

SALES 


Wilmington,  Delaware 


Time  to  put  your  advertising  dollar  on  the  station  that's  doing  an  out- 
standing selling  job,  locally  and  nationally,  WDEL-TV.  Time  to  get  your 
sales  message  across  to  a  vast,  responsive  audience  in  a  high-income  area 
that  includes  all  Delaware  and  thriving  portions  of  Pennsylvania,  New 
Jersey  and  Maryland.  These  people  spend  over  a  billion  dollars  a  year  in  the 
retail  market!  Time  right  now  to  get  your  share! 


Write  or  phone  for  availabilities 


ST  E I N  M  A  N 
STATION 


Represented  by 


MEEKER  TV,  Inc. 


New  York 
Chicago 


Los  AngeleS 
San  Francisco 


Page  6    •    July  19,  1954 


Broadcasting   •  Telecastinc 


at  deadline 


RACE  FOR  BIG-TUBE  COLOR  IS  ON: 
RCA  NOW  LEADING  BY  TWO  INCHES 


3H  VELOPMENT  by  RCA  of  new  21-inch 
ri-color  picture  tube  with  picture  area  of 
50  square  inches  is  being  announced  today 
Mon.)  by  W.  W. 
Vatts,  executive  vice 
president,  Electronic 
"roducts,  RCA. 
fube  will  be  demon- 
.trated  Sept.  15. 
-ortnight  ago,  CBS- 
rlytron  led  large- 
screen  field  with  an- 
louncement  of  19- 
n..  205  sq.  in.  color 
ube  [B«T,  July  12]. 
Simultaneously, 
vlr.  Watts  said,  RCA 
vill  demonstrate  new 
color  television  re- 
ceiver chassis  having  "greatly  simplified  cir- 
cuitry." He  added  this  will  "substantially"  re- 
luce  number  of  tubes  and  components  required 


MR.  WATTS 


in  color  set  and  will  result  in  "significant  reduc- 
tion of  costs." 

Among  features  cited  for  new  RCA  color 
tube  were  large  picture  area,  said  to  be  22% 
larger  than  any  other  color  tube  available; 
shorter  tube;  less  weight,  described  at  25% 
lighter  than  present  competitive  19-inch  glass 
tubes;  better  color  purity;  better  picture  con- 
trast; room  glare  eliminated. 

Tube  employs  21 -inch  round  metal  enve- 
lope. Introductory  price  to  equipment  manu- 
facturers, according  to  Mr.  Watts,  is  $175. 

Meanwhile  it  was  announced  by  Tube  Divi- 
sion, RCA,  that  new  17-inch  and  21-inch 
black-and-white  picture  tubes  have  been  devel- 
oped which  feature  90-degree  deflection  and 
are  approximately  18  and  12%  shorter  respec- 
tively than  comparable  70-degree  kinescopes. 
Wide-angle  kinescopes  are  said  to  permit  re- 
ceiver manufacturers  to  reduce  size  of  televi- 
sion cabinets. 


Lamb  Sues  Rep.  Sutton, 
Nashville  Stations  for  Libel 

DEFAMATION  of  character  suits  totaling  $1.5 
Trillion  have  been  filed  in  behalf  of  broadcaster- 
publisher  Edward  Lamb  in  Tennessee  Circuit 
Court  for  Davidson  County,  Whitworth  Stokes, 
Lamb  counsel  at  Nashville,  told  B#T  Friday. 
Defendants  are  Rep.  Pat  Sutton  (D-Tenn.)  and 
Nashville  stations  WSIX-AM-TV,  WSM-AM- 
TV  and  WLAC. 

Mr.  Stokes  said  tapes  are  being  studied  to 
determine  if  suits  should  include  several  other 
stations  carrying  portions  of  Rep.  Sutton's  26Vi- 
iour  talkathon  Monday-Tuesday.  He  said  Con- 
gressman, campaigning  for  Senate  in  Aug.  5 
Democratic  primary  against  Sen.  Estes  Kefauver 
(D-Tenn.),  three  times  referred  to  Mr.  Lamb 
as  "communist"  and  that  Tuesday  night  apology 
and  retraction  was  "just  as  bad"  as  original 
:harges.  Stations  also  aired  retractions  and 
apologies,  Mr.  Stokes  said  (early  story  page  84). 

Three  separate  suits  were  filed,  Mr.  Stokes  ex- 
gained,  each  asking  $500,000  punitive  damages. 
Suits  respectively  name  Rep.  Sutton  and  one  of 
three  stations.  Lamb  counsel  said  Tennessee  law 
states  it  is  libel  per  se  to  call  anyone  communist. 

Earlier  in  week,  Washington  counsel  for  Mr. 
Lamb,  Russell  Morton  Brown  of  McGrath  & 
Brown,  argued  before  U.  S.  Court  of  Appeals 
for  D.  C.  seeking  stay  of  FCC  hearing  sched- 
uled July  28  on  license  renewal  of  Mr.  Lamb's 
WICU  (TV)  Erie,  Pa.  FCC  inquiry  charges  Mr. 
Lamb  lied  when  he  earlier  told  Commission  he 
never  had  communist  associations.  Mr.  Lamb 
repeatedly  has  denied  giving  false  information 
to  FCC  or  that  he  ever  had  Red  ties  (early 
story  page  83). 

HR  &  P  Moves  Today 

HARRINGTON,  Righter  &  Parsons,  tv  sta- 
tion representation  firm,  moving  New  York 
headquarters  today  (Mon.)  to  new  building 
at  589  Fifth  Ave. 

BrOADCASTING     •  TELECASTING 


AFM,  AFTRA  Dispute 
Goes  Before  NLRB  Today 

DISPUTE  between  American  Federation  of 
Musicians  and  American  Federation  of  Tele- 
vision &  Radio  Artists  over  talent  jurisdiction 
will  be  reviewed  by  National  Labor  Relations 
Board  at  hearings  in  Chicago  starting  today 
(Mon.).  Hearings  set  before  Examiner  I.  L. 
Brodwin  at  10  a.m.  in  Chicago  Theatre  base- 
ment on  AFTRA  charge  that  musicians'  union 
has  forbidden  members  to  belong  to  talent 
union.  Controversy  arose  locally  months  ago 
when  singing  team  of  Homer  &  Jethroe  were 
dropped  from  local  program  on  ABC  o&o 
WBKB  (TV). 

Business  Census  Killed 
In  House  Committee 

SWINGING  an  economy  axe,  House  Appro- 
priations Committee  Friday  killed  $8,430,000 
funds  request  for  census  of  business,  manufac- 
turing and  mineral  industries.  Bid  for  full  funds 
to  hold  censuses,  of  aid  to  researchers  and 
marketing  experts,  was  contained  in  President 
Eisenhower's  supplemental  appropriation  pack- 
age affecting  score  of  Federal  operations.  House 
group  slashed  nearly  40%  from  overall  supple- 
mental request  which  totaled  almost  $2  billion. 

Bonus  Audience  Increases 

OUT-OF-HOME  listening  in  New  York  area 
added  24.3%  to  at-home  listening  in  May,  more 
than  at  any  previous  time,  according  to  latest 
Pulse  survey.  Year  ago,  out-of-home  audience 
was  21.4%  bonus;  in  May  1951  it  added  17% 
to  listeners  at  home.  Average  of  4.6%  of  all 
New  York  families  were  listening  at  work,  in 
autos,  while  visiting  or  in  public  places  between 
6  a.m.  and  midnight,  Pulse  said,  another  new 
high,  up  from  3.9%  average  in  May  1951. 


•   BUSINESS  BRIEFLY 

RADIO  FOR  ANAHIST  •  Anahist  Co.  (Super 
Anahist)  Yonkers,  N.  Y.,  is  preparing  to  buy 
radio  spot  announcements  between  7  and  8:15 
p.m.  on  more  than  100  stations,  five  times 
weekly,  news  and  weather  adjacencies.  Ted 
Bates  Inc.,  N.  Y.,  is  agency. 

SPOTS  AND  SPICE  •  Shulton  Men's  Toiletries, 
(All  Spice)  N.  Y.,  through  Wesley  Assoc.,  start- 
ing seasonal  spot  announcement  radio-tv  cam- 
paign on  Sept.  13  to  run  until  Dec.  24  in  about 
50  markets. 

SPOT  CAMPAIGN  •  Armstrong  Cork  Co., 
Lancaster,  Pa.,  planning  spot  radio  announce- 
ment campaign  in  selected  markets  located 
mostly  in  west  central  states.  BBDO,  N.  Y., 
is  agency. 

NASH  ON  CBS-TV  •  Nash  Motors  Div.,  Amer- 
ican Motors  Corp.,  will  sponsor  Stage  Show 
Saturday  nights  on  CBS-TV  for  five  weeks 
effective  July  17.  Program  featuring  Tommy 
and  Jimmy  Dorsey  is  summer  replacement  for 
Jackie  Gleason  Show.  Nash  replaces  W.  A. 
Sheaffer  Pen  Co.  on  program  until  Aug.  14 
when  pen  firm  returns.  Geyer  Inc.,  N.  Y.,  is 
agency  for  Nash. 

GOEBEL  SPONSORS  •  Armour  &  Co.  and 
Pet  Milk  Co.  have  signed  alternate-week  spon- 
sorship of  show  featuring  comedian  George 
Goebel,  Saturdays,  10-10:30  p.m.  on  NBC-TV, 
three  out  of  four  Saturdays,  effective  Oct.  2. 
Foote,  Cone  &  Belding,  Chicago,  and  Gardner 
Adv.,  St.  Louis,  are  agencies  for  Armour  and 
Pet  Milk,  respectively. 

MONDAY  SHOW  •  Standard  Brands,  N.  Y., 
(Royal  gelatin  and  puddings  and  Blue  Bonnet 
margarine)  to  sponsor  5:30-6  p.m.  Monday 
show  of  five  times  weekly  Howdy  Doody  pro- 
gram, effective  Sept.  20  for  39  weeks.  Ted 
Bates  &  Co.,  N.  Y.,  is  agency. 

STANDARD  IN  SOUTH  •  Standard  Brands, 
(Blue  Bonnet  margarine  and  Royal  pudding) 
N.  Y.,  starting  radio  spot  schedule  and  also 
using  some  tv  markets,  effective  Sept.  13,  Mon- 
day through  Friday,  daytime,  for  12  weeks, 
mostly  in  middle-size  southern  markets.  Ted 
Bates  Inc.,  N.  Y.,  is  agency. 

RACE  DAY  •  Reynolds  Metal  Co.  will  spon- 
sor CBS  Radio's  coverage  of  The  Hamble- 
tonian,  Wed.,  Aug.  4  for  third  year.  Agency: 
Buchanan  &  Co.,  N.  Y. 

LIBBY  EXPANDS  •  Louis  L.  Libby  Foods 
Inc.,  N.  Y.,  through  Hicks  &  Greist  News  Bu- 
reau, has  expanded  its  radio  spot  schedule  to 
include  several  additional  states  in  north  cen- 
tral area  and  in  Winnipeg,  Canada. 

CHAIN  BREAKS  •  Maine  Sardines,  N.  Y.,  has 
placed  six-week  radio  spot  announcements  cam- 
paign, using  minute  chain  breaks,  daytime,  in 
44  markets,  effective  today  (Mon.)  through 
BBDO,  N.  Y. 

GF  FILM  •  General  Foods  (instant  pudding) 
placing  22-second  film  in  Class  A  television 
time  for  two  or  three  weeks  starting  July  31 
in  approximately  60  markets.  Young  &  Rubi- 
cam,  N.  Y.,  is  agency. 

July  19,  1954    •    Page  7 


SMOOTH  QrfLa 


Set  your  course  on  Channel  2  for 
the  rich  Midwest  market,  and  just  lean  back  and  retaxl 
You'll  breeze  in  first  when  you  speed  sales 
with  all  the  full  power  impact  of 


WJBK-TV 


DETROIT 


'Way  out  in  front  with 
1 00,000  watt  power,  new  1 ,057  foot  tower, 
top  CBS,  Dumont  and  local  programs. 


at  deadline 


<MO-TV  Sale  Bid  Filed; 
Other  Actions  at  FCC 

APPLICATION  for  FCC  approval  to  sale  of 
\h.  13  KMO-TV  Tacoma,  Wash.,  by  Carl  E. 
ind  Carl  D.  Haymond  to  J.  Elroy  McCaw  for 
jS3  00,000  was  filed  with  FCC  Friday  [B*T, 
uly  12].  Messrs.  Haymond  retain  KMO.  Mr. 
-vlcCaw,  former  part  owner  KLZ-AM-FM-TV 
.Denver,  holds  25%  interest  in  KONA  (TV) 
Honolulu  and  owns  KORC  Mineral  Wells,  Tex. 
tie  also  is  part  owner  WINS  New  York,  KYA 
San  Francisco  and  KYAK  Yakima,  KELA 
"entralia  and  KALE  Richland,  all  Washington. 

Birmingham  Educators  Dismiss 

IN  VIEW  of  bid  for  ch.  10  at  Birmingham  by 
Alabama  Educational  Tv  Commission  (story 
page  87),  Birmingham  Area  Educational  Tv 
\ssn.  Friday  dismissed  its  application  pending 
before  FCC  for  same  facility. 

Shreveport  Argument  July  30 

ORAL  argument  on  initial  decision  in  Shreve- 
port ch.  12  tv  case  scheduled  by  FCC  Friday 
for  July  30.  Initial  ruling  preferred  Shreveport 
Television  Co.  over  competitors  KRMD  and 
^Southland  Television  Co.  to  take  over  KSLA 
'  (TV)  there,  interim  operation  [B*T,  June  14]. 

WSAY  Protest  Denied 

ECONOMIC  protest  of  WSAY  Rochester 
against  license  renewal  of  WBBF  there  was 
denied  for  failure  to  cite  specific  details  of 

I  alleged  injury,  FCC  said  Friday  in  memoran- 
dum opinion  and  order.   WSAY  complained  of 

i  refusal  by  WBBF  to  allow  rebroadcasting  of 
programs  as  well  as  combination  rates  between 
WBBF  and  WGVA  Geneva,  N.  Y.,  under 
common  ownership. 

Winston-Salem  Likes  Color 

FIRST  network  color  showing  on  WSJS-TV 
Winston-Salem,  N.  C,  received  enthusiastically 
by  tv  dealers  and  distributors,  Harold  Essex, 
I  executive  vice  president  and  general  manager 
of  station,  reported  Friday.  Station  carried 
NBC-TV's  Home  and  The  Marriage  on  first 
day  of  interconnection,  July  15. 

I  Network-TWA  Peace  Sought 

.  MEETING  is  scheduled  today  (Mon.)  in  New 
York  between  U.  S.  Mediation  Service  and 
CBS-TV,  NBC-TV,  ABC-TV  and  Television 
Writers  of  America  to  discuss  issues  involved 
in  possible  strike  by  TWA  over  contract  for 
free-lance  scriptwriters  (see  story,  page  40). 

ABC  'reviews  Football 

PREMIERE  broadcast  of  Football  Forecast, 
'  first  of  three  programs  to  be  presented  by  ABC 
Radio  as  a  preview  to  the  telecasting  of  the 
National  Collegiate  Athletic  Assn.  football 
games  this  fall,  will  be  carried  Friday,  10-10:30 
p.m.  EDT.  Other  programs  will  be  Rally, 
which  will  occupy  the  Football  Forecast  time 
slot  starting  Sept.  17,  and  Victory  Dance,  which 
will  be  presented  during  the  football  season 
on  Saturday,  8-10  p.m.  EDT,  starting  Sept.  18. 

Broadcasting   •  Telecasting 


NEW  KRAFT  PLAN 

EDWIN  A.  KRAFT  Adv.  Agency,  for- 
merly of  Seattle  but  now  of  1480  E. 
California  Ave.,  Glendale  6,  Calif.  (Cit- 
rus 1-7431),  is  active  again  in  purchase 
of  station  time  on  a  flexible  basis. 

"We  have  a  very  strong  plant  offer," 
Mr.  Kraft  says,  "which  sells  at  $1  and 
which  we  would  like  to  test  on  radio. 
We  know  it  sells  because  we  have  pro- 
duced 25,000  orders  through  a  very  small 
ad  in  newspapers." 

Mr.  Kraft  would  like  to  know  if  sta- 
tions "will  .give  us  15  two-minute  periods 
per  week  and  charge  us  your  published 
30-minute  rate." 


Fifth  Witty  Survey 
Shows  Televiewing  Down 

TELEVISION  is  "favorite  leisure  activity"  of 
elementary  school  pupils,  but  viewing  has 
dropped  slightly  among  high  school  students 
and  adults,  according  to  fifth  annual  tv  survey 
announced  Friday  by  Dr.  Paul  A.  Witty,  North- 
western U.  professor.  Study  covered  1,500 
elementary  school  and  400  high  school  stu- 
dents in  Chicago  and  suburban  Evanston 
schools,  their  teachers  and  parents. 

Breakdown:  Elementary  pupils,  21.5  hours 
weekly  in  1954  to  23  in  1953;  high  school,  14 
to  17;  parents,  16.5  to  19;  teachers,  11.5  to  12. 
Number  of  teachers  with  sets  rose,  however, 
from  62  to  83%;  96%  of  students  claimed  tv 
sets. 

ASCAP  Sets  Station  Relations 

ASCAP  last  week  announced  formation  of  sta- 
tion relations  staff  to  serve  radio  and  tv  stations. 
New  group,  all  associated  with  ASCAP  for  a 
number  of  years,  will  be  under  supervision  of 
Samuel  E.  Feldman,  assistant  sales  manager. 
They  include:  John  T.  Campbell,  headquarter- 
ing in  Boston;  Fred  N.  Brown,  Atlanta;  William 
J.  Barzen,  Chicago;  William  E.  Fox  Jr.,  Dallas; 
William  S.  Hoffman,  San  Francisco. 

Eveready,  Prestone  ID's 

TRANSFILM,  N.  Y.,  has  completed  produc- 
tion on  a  series  of  station  ID's  for  Eveready 
flashlight  batteries  and  Prestone  anti-freeze 
through  William  Esty  Co.,  N.  Y.  Company 
is  preparing  series  of  seven  assorted-length 
tv  film  commercials  for  General  Electric  Co.'s 
tv  receivers  through  Maxon  Inc.,  N.  Y. 


UPCOMING 

July  20:  Potter  Subcommittee  meets  to 
consider  uhf.  Closed. 

July  23:  Government-industry  meeting 
preliminary  to  U.  S. -Mexico  am  broad- 
casting conference,  Washington,  D.  C. 

Aug.  5:  Committee  to  form  plans  for 
all-industry  tv  sales  promotion,  May- 
flower Hotel,  Washington. 

For  other  Upcomings,  see  page  109. 


PEOPLE 

JOE  C.  CHAMBERLIN,  formerly  with  Fitz- 
patrick  &  Chamberlin,  publishers'  representa- 
tive, to  Young  &  Rubicam,  L.  A.,  as  account 
executive. 

ROBERT  (BOB)  KELLY,  freelance  tv  consult- 
ant, to  radio-tv  department,  Harry  B.  Cohen 
Inc.,  N.  Y. 

STANLEY  O.  BOYNTON  JR.,  associated  for 
past  five  years  with  Stanley  G.  Boynton  &  Son 
Adv.,  Birmingham,  Mass.,  named  account  ex- 
ecutive in  New  York  headquarters  of  Mutual, 
will  service  Michigan  and  northern  Ohio  terri- 
tory. 

WILLIAM  H.  BRODIE,  western  representative, 
Crosley  Div.,  Avco  Corp.,  to  Dancer-Fitzgerald- 
Sample  as  account  executive.  He  will  be  as- 
sistant on  newly-acquired  Pfaff  sewing  machine 
account  and  serve  as  merchandising  consultant 
on  other  hard  goods. 

MAXINE  ANDERSON,  recently  associate  pro- 
ducer on  Pinky  Lee  tv  show  and  formerly 
manager  of  Biow  Co.  Hollywood  office,  to  Los 
Angeles  office  of  Weiss  &  Geller  Inc.,  Chicago, 
as  associate  producer  and  fashion  coordinator. 

STEWART  BARTHELMESS,  manager  of  ABC 
Radio  station  clearance  department,  named 
sales  service  manager  of  network.  PETER  H. 
WADE,  ABC  station  clearance  contact,  to 
manager  of  radio  station  clearance  department, 
succeeding  Mr.  Barthelmess.  BETTY  BOU- 
CHER, member  of  radio  station  clearance  de- 
partment, replaces  Mr.  Wade  as  station  clear- 
ance contact. 

HERSCHELL  GOODMAN  promoted  to  copy 
chief  at  Waldie  &  Briggs,  Chicago  agency. 

LEO  ROSEN,  formerly  in  theatrical  and  ad- 
vertising industries,  and  recently  commercial 
manager  of  WROW-TV  Albany,  named  gen- 
eral manager  of  WPTR  there. 

RICHARD  STARK,  for  past  two  years  account 
executive  with  DuMont  Television  Network,  to 
ABC-TV's  eastern  network  television  sales  staff 
as  account  executive. 

H.  R.  (HERSCH)  WEAKLEY,  program  di- 
rector, KXIC  Iowa  City,  to  WMT-TV  Cedar 
Rapids  as  creative  supervisor.  WAYNE  LOUI, 
director  at  WMT-TV,  appointed  production 
supervisor. 

WALTER  FURNISS,  news  director,  WCOL 
Columbus,  Ohio,  named  to  general  convention 
committee  of  Sigma  Delta  Chi  to  handle  ar- 
rangements for  1954  meeting  there  Nov.  10-13. 
He  will  handle  entertainment. 

JOHN  RALEIGH,  KYW  Philadelphia  com- 
mentator, promoted  to  news  editor. 

THELMA  WALKER  and  DAVID  W. 
CLEARY,  Young  &  Rubicam,  N.  Y.,  appointed 
copy  supervisors. 

GEORGE  RAPPAPORT,  art  director,  Ander- 
son-McConnell  Adv.  Agency,  L.  A.,  to  Calkins 
&  Holden  Inc.,  same  city,  in  similar  capacity. 

CAPT.  WILSON  STARBUCK,  USNR,  recent- 
ly released  from  active  duty,  appointed  director 
of  personnel,  Al  Paul  Lefton  Co.,  Philadelphia. 

SANDY  CUMMTNGS,  tv  dept.,  William  Morris 
Agency,  Beverly  Hills,  to  ABC-TV  Hollywood 
as  coordinator  of  ABC-TV  Disneyland  series. 

STEVE  ALLEN,  television  comedian,  and 
JAYNE  MEADOWS,  panelist,  CBS-TV's  I've 
Got  a  Secret,  will  be  married  July  31. 

July  19,  1954    •    Page  9 


in  the  morning! 


in  the  afternoon! 


in  the  evening! 

IN 

Winston-Salem 

NORTH  CAROLINA 

...  the  hub  of  a  rich,  fast- 
growing  15  county  market  in 
the  industrial  heart  of  the  .  . . 


State  in  the  South 

Whatever  your  product  or  serv- 
ice— you  will  sell  more  of  it 
faster  to  more  people  when  you 
use  the   


STATION 


NBC 


AFFILIATE 

600  KC-5  KW 
AM  -  FM 


Represented  by 

HEADLEY-REED  CO. 


index 


BROAD 


ING 


TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISIO 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertising  &  Agencies 

32 

For  the  Record  .... 

93 

On  All  Accounts 

2: 

At  Deadline   

7 

Government  

79 

Open  Mike  

1< 

Awards  

92 

In  Public  Interest 

26 

Our  Respects   

2- 

Closed  Circuit   

5 

In  Review  

14 

Personnel  Relations 

4( 

Editorial   

110 

International   

78 

Professional  Services 

3' 

Education   

89 

Lead  Story  

31 

Programs  &  Promotion 

1\ 

Facts  &  Figures  

44 

Manufacturing 

90 

Program  Services  .... 

89 

Feature  Section   

63 

Milestones   

20 

Stations   

5' 

Film   

35 

Networks   

50 

Trade  Associations  .  . 

9 

CIRCULATION  & 
READERS'  SERVICE 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  J.  Frank  Beatty,  Earl  B.  Abrams, 

Associate  Editors;  Fred  Fitzgerald,  Assistant  Managing  Editor;  Law- 
rence Christopher,  Technical  Editor;  David  Glickman,  Special  Projects 
Editor;  David  Berlyn,  Harold  Hopkins,  Don  West,  Assistant  Editors; 
Patricia  Kielty,  Special  Issues;  Staff:  Ray  Ahearn,  Jonah  Gitlitz,  Louis 
Rosenman;  Editorial  Assistants:  Kathryn  Ann  Fisher,  Peter  Pence,  Joan 
Sheen  an;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
Robert  Deacon,  Betty  Jacobs,  Joel  H.  Johnston,  Sharleen  Kelley,  Wil- 
liam Phillips. 

BUREAUS 

NEW  YORK  444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  New  York  Editor;  Bruce  Robertson, 
Senior  Associate  Editor;  Florence  Small,  Agency  Editor;  Rocco  Fami- 
ghetti,  Joyce  Barker,  Selma  Gersten. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 
Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sates  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 

SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35tf  per  copy;  53d  and  54th  issues:  $5.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


CHICAGO 


HOLLYWOOD 


Page  10    »    July  19,  1954 


Broadcasting 


Telecasting 


. . .  and  WMBR-TV  is 


Florida's  most  powerful 
television  station! 


•  •  EXPRESS 


WMBR 

AMFMTV 


r 


Source:  Latest  Pulse  Reports 


*0 ADCASTING     •  TELECASTING 


Represented  by  CBS  Radio 
and  Television  Spot  Sales 


July  19,  1954   •   Page  11 


roducts  move 


It's  local  news— the  things  that  happen 
in  people's  own  backyards— that  interest  them  most. 

And  such  news  gets  the  interesting  handling  which  TV  can  give  it 
only  on  local  TV  newscasts.  That's  why  these  programs  command  large  audiences, 
have  great  in-home  impact,  spurt  product  sales  for  the  sponsors. 

One  TV  news  show  at  9:00  PM  captures  51%  of  the  total 
TV  audience  in  the  market.  Another  at  6:45  PM  gets  39%. 

Increase  your  sales  on  a  local  level... with  Spot  TV  your  medium, 

the  local  TV  newscast  your  showcase,  and  the  local  newscaster  your  salesman. 


WSB-TV  Atlanta 

WBAL-TV  Baltimore 

WFAA-TV  Dallas 

KOA-TV  ......  Denver 

WICU  Erie 

KPRC-TV  Houston 

KARK-TV  Little  Rock 

KABC-TV  Los  Angeles 

KSTP-TV  M'pTs-St.  Paul 

WSM-TV  Nashville 


WABC-TV  New  York 

WTAR-TV  Norfolk 

KM  TV  Omaha 

WTVH-TV  ....  Peoria 

WENS  Pittsburgh 

WOAI-TV  San  Antonio 

KFMB-TV  ....  San  Diego 

KGO-TV  San  Francisco 

KOTV  Tulsa 

KEDD  Wichita 


PRESENTED  BY 


Edward  Petry  &  Co.,  Inc. 

NEW  YORK  •   CHICAGO  •   LOS  ANGELES   '   DETROIT  •   ST.  LOUIS   •   SAN   FRANCISCO   •  DALLAS 


EVEN  ORAN  WATCHES 


WHIN 


Who  cares  about  palm 
trees  and  quiet  pools?  To 
the  natives  of  Oran  the 
bright  unfailing  oasis  is 
Channel  8. 


We  mean  Oran,  N.  Y.,  of 
\  course,  where  water-pipes 
come  complete  with  taps, 
and  the  dancing  girls  are 
not  veiled. 


Oran  is  only  one  of  more 
than  250  upstate  communi- 
ties pitching  their  tents  in  the 
great,  all-embracing  shade 
of  WHEN-TV.  Under  the 
grace  of  this  unceasing  re- 
freshment trade  flourishes, 
tempers  remain  cool,  and 
joy  reigneth  over  all.  Hap- 
piest of  all  in  the  oasis  are 
the  merchants  and  sellers  of 
goods.  Care  to  join  them? 


SEE  YOUR  NEAREST  KATZ  AGENCY 


CBS 
ABC 

DUMONT 
A 

MEREDITH 
STATION 


WATCHES 


WH|# 


CHANNEL  8 

SYRACUSE,  N  Y. 


1 


IN  REVIEW 


OUT  ON  THE  FARM 

Network:  NBC-TV 

Time:   Sunday,  4-5  p.m.  CST  (Premiere 

July  11) 
Origination:  Chicago 

Cast:  Eddy  Arnold  as  host;  Clint  Youle, 
Lloyd  Burlingham,  John  Ott,  Don  Her- 
bert; the  Landmeier  family,  including 
Wilbur,  Bertha,  Joyce,  Janet,  Judy  and 
Jimmy;  The  Mid-States  Four. 

Producer:  Ben  Park 

Director:  Don  Meier 

Technical  Director:  Harry  Maule 

Writer:  Marv  David 

Agricultural  Advisor:  Ken  Fiske 

Production  Costs:  $19,400  per  week 


A  VISIT  to  the  farm  by  city  folk  can  be  a 
rewarding  experience,  even  via  television,  as 
was  demonstrated  by  NBC-TV  in  its  newest 
agricultural  series. 

In  its  quiet,  unassuming  way,  the  network's 
Out  on  the  Farm  is  a  sort  of  bucolic  counter- 
part of  movieman  John  Ford's  saga  of  the  sea, 
"Long  Voyage  Home."  It  rambles,  to  be  sure, 
but  that  is  half  its  charm.  The  only  criticism 
that  might  be  offered  is  that  the  program  is  too 
long. 

This  hour-long  venture  opens  with  a  picture 
of  Chicago's  skyline  and  an  invitation  for  city 
people  to  visit  the  country.  Singer  Eddy  Arnold 
welcomes  televiewers  to  the  Landmeiers'  160- 
acre  farm  near  Cloverdale,  111.  He  introduces 
the  participants  and  sings  a  few  songs. 

Among  the  principals:  Lloyd  Burlingham, 
farm  specialist  (and  part-owner  of  WBEL 
Beloit,  Wis.);  Clint  Youle,  who  discusses  the 
ideal  temperature  for  corn  and  milk  output; 
John  Ott,  who  talks  of  gardening,  and  the  whole 
Landmeier  family,  engaged  in  farm  activities. 
Interviews  dominate  the  show. 

Whether  Out  on  the  Farm  will  catch  on  as 
Sabbath  fare  is  conjectural.  Maybe  viewers 
would  prefer  sitting  on  their  own  back  porches 
to  while  away  an  afternoon.  In  a  way,  watching 
Out  on  the  Farm  and  their  country  neighbors — 
the  Landmeiers — is  comparable  to  doing  just 
that. 


THE  HUNTER 

Time:  NBC-TV  network  except  WNBT 
(TV)  New  York,  Sundays,  10:30-11  p.m. 
EDT  (WNBT  only,  Saturdays,  7  p.m. 
EDT) 

Starting  Date:  NBC-TV  network,  July  11, 
1954,  WNBT  only,  July  10,  1954 

Star:  Barry  Nelson  as  Bartholomew  "Bart" 
Adams,  "The  Hunter" 

Cast:  The  supporting  cast  changes  each 
week.  Cast  for  the  premiere  episode 
includes  co-star  Rita  Lynn  as  Lt.  Redes- 
cu,  Blair  Davies  as  General  Mulgrew, 
Ernest  Graves  as  Henry  Peyton  Smith 
and  Robert  H.  Fuller  as  Col.  Sekelovsky. 

Producer:  Edward  J.  Montagne 

Director:  Oscar  Rudolph 

Editorial  Supervisor:  Phil  Reisman  Jr. 

Director  of  Photography:  Joseph  Brun 

Art  Director:  Sam  Corso 

Film  Editor:  Marie  Montagne 

Assistant  Director:  Sal  Scappa  Jr. 

Sound:  Dick  Gramaglia 

Make-up:  Bob  Kelly 

Sponsor:  R.  J.  Reynolds  Tobacco  Co.,  for 

Winston  and  Cavalier  cigarettes 
Agency:  William  Esty  Co. 


SHOULD  historians  centuries  hence  pry  open 
a  time  capsule  to  better  study  the  typical 
blood-and-thunder  radio-tv  offerings  foisted  on 
this  age,  let's  hope  they  chance  upon  a  film 
of  The  Hunter.  For  the  creators  of  this  new 
series  have  done  well  in  pouring  tried-and-true 
gimmicks  into  one  catch-all. 

A  brief  word  of  praise  is  in  order  for  the 
skillful  way  in  which  canned  shots  of  European 
locales  are  blended  into  the  rest  of  the  pro- 
duction. But  this  does  little  to  overcome  other 
basic  failings,  mostly  in  the  script. 

The  opening  of  the  half-hour  series  intro- 
duced millionaire  Bartholomew  Adams,  who 
poses  as  a  shiftless  playboy.  And  it's  some- 
what less  than  a  surprise  to  learn  that  Bart  is 
really   The    Hunter,    a    modern-day  Scarlet 


Pimpernel  who  dons  countless  disguises  to 
methodically  thwart  communists  and  all  other 
baddies  who  will  mosey  down  the  pike. 
Throughout  these  European  capers,  our  hero 
insists  on  whistling  "Frere  lacques"  at  the 
drop  of  a  hat. 

In  this  first  episode,  the  Hunter  waltzes 
through  the  Iron  Curtain,  kidnaps  a  traitorous 
American  radio  commentator,  commandeers  a 
jeep,  and  powers  his  way  through  a  succession 
of  communist  roadblocks  to  deliver  the  traitor 
to  American  authorities  in  Trieste.  The  plausi- 
bility factor  is  studiously  ignored  by  the  Hunt- 
er's creators  who  seem  more  intent  on  eliciting 
wild  bursts  of  applause  from  home  viewers  with 
such  solid  gimmicks  as  our  whistling  hero 
telling  off  the  Reds  and  literally  making  the 
Red  commentator  eat  his  own  recordings. 

Questionable,  too,  might  be  the  selection  of 
"Frere  Jacques"  as  a  theme.  Last  scene  of  this 
particular  episode  closed  with  our  hero  whist- 
ling from  somewhere  out  in  the  dark.  Was  he 
worried  as  he  trilled  for  perhaps  yawning  view- 
ers the  opening  line  of  the  song: 

"Are  you  sleeping,  Brother  John?" 

BOOKS 

THE  BEST  TELEVISION  PLAYS,  VOL.  Ill, 
edited   by   William   I.   Kaufman.  Merlin 
Press  Inc.,  220  W.  42d  St.,  New  York  36. 
366  pp.  $6. 
THESE  seven  complete  plays,  which  have  been 
presented  on  NBC-TV  and  CBS-TV,  are  com- 
piled as  a  guide  for  the  professional  writer 
and  producer  with  each  script  as  performed 
on  the  air,  including  full  script,  stage  and 
camera  directions  and  photographs.    They  also 
are   intended   to  provide   entertainment  and 
understanding  of  television  for  the  general 
reader. 

"A  Seacoast  in  Bohemia,"  by  Ben  Radin, 
and  "Ashes  in  the  Wind,"  by  Mac  Shoub,  both 
NBC-TV  Kraft  Tv  Theatre;  "One  in  Twelve,"  by 
John  Latham  and  Betty  Lord,  NBC-TV  Amer- 
ican Inventory;  "Daniel  Webster,"  by  Hector 
Chevigny,  CBS-TV  Schlitz  Playhouse  of  Stars; 
"Johnny  Pickup,"  by  Doris  Halman,  NBC-TV 
Armstrong's  Circle  Theatre;  "The  Happy 
Housewife,"  by  Hedda  Rosten,  CBS-TV  Studio 
One;  "Rescue,"  by  David  Shaw,  NBC-TV 
Philco  Tv  Playhouse. 


Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

August  22:  Toast  of  the  Town,  Lincoln- 
Mercury  Dealers  through  Ken- 
yon  &  Eckhardt 

August  25 :  The  Big  Payoff,  Colgate-Palm- 
olive Co.  through  William  Esty 

August  31:  Danger,  Block  Drug  Co. 
through  Cecil  &  Presbrey 

NBC-TV 

Following  is  a  list  of  mobile  unit  seg- 
ments to  be  shown  on  Home  and  Today 
shows  on  days  indicated: 
July  23 :  Ft.  McHenry  and  B  &  O  Round- 
house, Baltimore 
July  28-30:  Philadelphia  Rookie  Firemen 

and  Philadelphia  Art  Museum 
August  12-13:  New  York 
July  22,  29,    August  5,  12,  19:  The 
Marriage  —  situation  comedy, 
sustaining 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B»T.] 


Page  14    •    July  19,  1954 


Broadcasting    •  Telecasting 


WATER  HAZARDS 


After  a  futile  week  of  seeking  some  simple 
information  in  the  tangle  of  Washing- 
ton bureaucracy,  an  oil-rich  Texan  finally 
called  on  his  congressman  for  assistance. 
This  worthy  found  the  necessary  material  in 
half  an  hour.  Delighted,  the  Texan  wanted 
to  return  the  favor,  but  the  congressman 
explained  that  helping  constituents  was  all 
part  of  his  job.  Our  Texan  insisted,  how- 
ever, and  the  congressman  finally  admitted 
that,  since  golf  was  so  popular  with  the  Presi- 
dent, he'd  like  to  take  up  the  game  only  he 
didn't  have  any  clubs. 

Ten  days  later  the  congressman  got  a  wire 
from  Amarillo:  "BOUGHT  YOU  NINE 
GOLF  CLUBS  STOP  SORRY  ONLY 
FOUR  HAVE  SWIMMING  POOLS." 


Ever  wonder  what  there  was  to  these  gags 
about  free-spending  Texans?  Here's  a  fact: 

Amarillo  leads  the  nation  in  per  family  re- 
tail sales— $5,248  in  1953.  To  make  some 
of  these  sales  your  own,  join  the  KGNC 
club.  The  Katz  Agency,  our  national  rep- 
resentatives, has  membership  details. 

/  KGTNC-am&tv 

I  _L_  

/  Amarillo 


NBC  and  DuMONT  AFFILIATE 


AM:  10,000  watts,  710  kc.  TV:  Channel  4.  Represented  nationally  by  the  Katz  Agency 


OADCASTING     •  TELECASTING 


July  19,  1954  •    Page  15 


look  atztd  love 

KHOIJP 

Yes,  owners  of  145,700  TV  sets  in  Arkansas, 
Louisiana  and  Mississippi  indicate  more  every 
day  that  KNOE-TV  is  considered  their  home 
station.  Our  coverage  area  includes  1,664,000 
people  with  spendable  industrial  and  agri- 
cultural income  of  $1,591,352,000.  As  more 
and  more  industry  moves  South,  there's 
spectacular  growth  in  this  rich  3-state  market, 
and  it's  a  consistent,  sound  growth.  Sched- 
ules on  KNOE-TV  will  help  your  sales  keep 
pace  with  this  spectacular  growth.  Call  us 
or  H-R  Television,  Inc. 

Channel  8-Monroe,  La. 

CBS  —  NBC  —  ABC  —  DUMONT 
Represented  Nationally  by 
H-R  TELEVISION,  Inc. 

Paul  Goldman 

Vice  President  &  Gen'l  Manager 

A  JAMES  A.  NOE 
STATION 


 OPEN  MIKE  

Protective  Society 

EDITOR: 

...  If  you  would  like  a  news  item,  I  am 
told  that  agency  vice  presidents  are  forming 
a  union,  affiliated  with  John  L.  Lewis  and  the 
other  miners,  because  they  now  outnumber  the 
people  and  need  protection. 

Rodney  Erickson 

V.  P.  &  Bus.  Mgr. 

Radio-Tv  Dept. 

Young  &  Rubicam 

New  York 

Ideal  Medium 

EDITOR: 

KGAE  Salem  and  KGAL  Lebanon,  Ore., 
attached  a  short  safety  slogan  to  each  spon- 
sor's commercial  message  for  the  three-day 
holiday  over  Memorial  Day.  The  insertions 
totaled  175  average  daily  over  the  three  days. 
No  fatalities  or  recorded  accidents  happened. 
We  were  willing  to  discount  this  somewhat 
as  a  coincidence. 

Again  over  the  Fourth  of  July  weekend 
we  used  the  same  campaign  July  2,  3,  4  and  5, 
neary  200  insertions  each  day,  linked  to  every 
commercial  announcement. 

And  again  no  fatalities,  no  recorded  high- 
way accidents  in  our  entire  listening  area.  .  .  . 

Pass  it  along.  Only  radio  can  do  the  job. 
We  hit  them  hard  and  effectively  right  in  the 
very  vehicle  that  causes  all  the  deaths  and 
accidents.  Let's  ruin  the  Labor  Day  casualty 
predictions  by  every  station,  big  and  little, 
going  all  out  to  stop  the  slaughter. 

Earle  W.  Headrick,  Gen.  Mgr. 
KGAE  Salem,  Ore. 

Up  in  the  Air 

EDITOR: 

It  gives  us  a  pleasurable  feeling  of  accom- 
plishment to  realize  we  have  started  a  trend. 
I  refer  to  the  item  about  WCAU-TV  on  page  82 
of  your  July  5  issue. 

I  know  that  originating  a  telecast  from  the 
air  is  an  interesting  and  exciting  event.  We 
learned  this  last  September  when  we  became 
the  trend  starter  for  this  type  of  aerial  television. 

I  am  glad  to  see,  though,  that  we  still  hold 
the  record  for  altitude.  .  .  .  We  made  it  all  the 
way  up  to  3,000  feet,  a  full  2,000  feet  higher 
than  a  Navy  blimp.  We  have  no  opinion,  of 
course,  as  to  whether  this  might  have  been  due 
to  our  cooperation  with  the  Air  Force  for  this 
event. 

R.  D.  Irving,  Prom.  Mgr. 
KRON-TV  San  Francisco 

[EDITOR'S  NOTE:  The  September  program  to 
which  Mr.  Irving  refers  was  telecast  from  a 
Douglas  Globemaster  over  San  Francisco.  WCAU- 
TV's  telecast  was  from  a  Navy  blimp.] 

Burden  of  Proof 

EDITOR: 

.  .  .  Recently,  we  have  had  conferences  with 
promotion  departments  of  several  agencies,  and 
tremendous  stress  is  put  by  these  agency  rep- 
resentatives on  reports,  backed  up  with  docu- 
mentary information,  photographs,  etc.,  which 
reports  are  sent  to  clients  to  show  what  has 
been  gotten  for  the  particular  client  in  the 
way  of  promotion. 

Our  staffs,  of  necessity,  are  limited.  We  have 
in  our  promotion  department  two  people  who 
devote  their  major  attention  to  promotion  of 
all  kinds,  on  the  air,  newspaper,  direct  mail, 
and,  where  possible,  contacts  with  the  whole- 
saler, the  broker,  or,  if  it  is  a  single  unit,  the 
salesman  for  the  particular  product.  We  find 
that  we  can  do  these  things  pretty  well,  but 


when  it  comes  to  getting  together  substantia  j 
and  elaborate  reports  of  performance,  proper 
documented,  (then  we  must)  forego  the  actu; 
function  of  promotion,  that  is  to  try  and  a  , 
tract  audience  to  our  stations  in  favor  of  r< 
ports  to  agencies,  some  of  which  we  feel  ai 
never  looked  at.  .  .  . 

It  would  seem  to  me  that  the  agencies,  i  \ 
their  insistence  on  reports,  are  defeating  th 
real  purpose  of  promotion,  and  we  raise  th 
questions  in  this  letter  to  you  in  the  hop  ! 
that  perhaps  some  station  managers  have  foun 
a  way  of  promoting  for  the  fundamental  pui 
pose  of  promotion,  that  is,  to  get  audienc 
and  at  the  same  time  make  clients  happj 
The  distrust  apparent  in  the  insistence  c 
documented  reports  vs.  the  trust  which  j 
evidenced  by  the  payment  of  bills,  seems  t 
us  to  be  a  basic  inconsistency,  which  is  perhap 
one  of  the  charms  of  radio  and  television. 

John  M.  Rivers,  Pres. 

WCSC  Charleston,  S.  C. 

Re-Run 

EDITOR: 

Enclosed  please  find  a  bit  of  art  work 
dashed  off  after  reading  "Slight  Error"  [B*L 
May  31]. 

The  "tongue-in-cheek"  attitude  is  no  reflec 
tion  on  tv,  for  next  week  I  leave  for  Bangoi 
Me.,  to  become  local  sales  manager  of  WTWC 
(TV).  .  .  . 

Bob  Watson 
Station  Manager 
WJBS  Deland,  Fla. 

[EDITOR'S  NOTE:  The  news  item  to  which  Mi 
Watson  refers  reported  that  the  Navy  ha< 
apologized  for  the  accidental  appearance  of  i 
VD  film  in  a  "This  Is  Your  Navy"  series  oi 
WEHT  (TV)  Henderson,  Ky.] 


"Just  another  old  V.D.  film.    1  saw  this  one 
in  '42." 


Wild  Blue  Yonder 

EDITOR : 

As  a  result  of  the  story  appearing  in  the 
[July  5]  issue  of  Broadcasting  •  Telecasting, 
in  which  the  Air  Force  is  quoted  as  saying  that 
it  will  continue  its  policy  of  asking  for  free 
time  but  paying  for  production  costs,  either 
the  NARTB  or  the  various  state  organizations 
should  take  cognizance  of  this  ill-advised  prac- 
tice. 

Once  again,  radio  stations  are  asked  to  con- 
tribute their  most  valued  commodity  under  the 
guise  of  public  service  while  all  the  other  asso- 
ciated businesses  obtain  their  regular  fees.  Cer- 
tainly the  Air  Force  realizes  that  radio  stations 
are  under  no  obligation  to  assist  in  its  recruit- 
ing policies  and  especially  when  everyone  re- 
ceives his  commission,  except  radio  stations. 

How  long  must  we  put  up  with  this  sort  of 
thing? 

Jerry  Stone,  Gen.  Mgr. 
WNDB-AM-FM  Daytona 
Beach,  Fla. 


Page  16    •    July  19,  1954 


Broadcasting    •  Telecasting 


ai 

n 


Sponsors  buy 
hy-the-year 

on  WO  WO! 


National  and  local  clients  sell  BIG 
on  WOWO  .  .  morning,  noon  and 
night  .  .  .  fifty-two  weeks  of  the 
year!  So  they  buy  fifty-two  weeks  of 
the  year!  You'll  never  get  a  better 
buy  in  this  high  buying-income 
Ohio-Indiana-Michigan  market. 
Buy  us  and  see! 


For  information  about  best  buys 
and  frequency  discounts,  call  H.  D. 
"Tommy"  Longsworth,  WOWO 
Sales  Manager,  Fort  Wayne, 
Anthony  2136,  or  Eldon  Campbell, 
WBC  National  Sales  Manager, 
PLaza  1-2700,  New  York. 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


WOWO,  Fort  Wayne;  WBZ-WBZA  •  wbz-TV, 

Boston;  KYW  •  WPTZ  (T V) ,  Philadelphia; 
KDKA,  Pittsburgh;    KEX,   Portland,  Oregon 

National  Representatives:  Free  &  Peters,  Inc. 
444  Madison  Avenue,  New  York  22,  N.Y. 


WITNESS: 

NEW  52-WEEK  CONTRACTS 

5:45-6:00  a.m. 
Tuesday,  Thursday 
Keystone  Steel  &  Wire 
(Red  Brand  Fence) 

6^00-6:15  a.m. 

Monday,  Wednesday,  Friday 
Ralston-Purina  Company 

7:20-7:25  a.m. 

Monday,  Wednesday,  Friday 
Funk  Brothers  Hybrid  Seed  Corn 

8:00-8:15  a.m. 
Tuesday,  Thursday 
Parrott  Packing  Company 

11:00-11:15  A.M. 
Monday  through  Friday 
Procter  &  Gamble  (Cheer) 

12:45-12:55  p.m. 
Wednesday,  Friday 
DeKalb  Agriculture 

10:30-11:00  p.m. 

Monday,  Wednesday,  Friday 

Falstaff  Beer 


WOWO 

Fort  Wayne,  Indiana    NBC  Affiliate 

50,000  WATTS 


OADCASTING 


Telecasting 


July  19,  1954    •    Page  17 


Use  on  black 


oday... 
omorrow! 


1 T7 

Hi  Fi  n 

jltl 

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J  1  p 1 1 1 1 

Switching  Unit  TV-47-A 

Camera  Control  &  Monitor  TM-6-A 


Portable  Camera  PC-4-/ 


Units  provided:  Accessories: 


Camera,  PC-4-A 

Viewfinder,  TV-20-D 
t  Camera  Control  &  Monitor,  TM-6-A 
t  Switching  Unit  &  Panel,  TV-47-A 

Sync  Generator,  PG-2-A 

Camera  Cable  Assembly,  PV-15-A,  50  ft. 

a.  Metal  Tripod 

b.  Friction  Head 

c.  Single  and  Double  Phone  Headsets 
t  Power  Supply,  TP-10-A 

Power  Distribution  Box,  TC-19-A 
TV  Baltar  Lenses  (50,  100,  152  mm) 


t  Portable  Master  Monitor  Group, 
TM-15-A 
Wipe/Insertion  Unit,  TV-46-B 
Desk,  PR-22-A 
Camera  Dolly 
Tripod  Dolly-3  Wheel 
Special  Lenses  and  Cable 
Single  Chain  Adaptor,  TV-48-A 
Camera  Cover,  Lens  Shades  and 
Neutral  Density  Filters 

t  Includes  vibration  isolation  mounting. 


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Control  (for  special  effects*)  •  Locate  Switching  Control  Panel  up  to  1000'  from  Equipment  •  Electronic 
Switching  (laps  and  fades  both  manually  and  automatically)  •  Simplified  Cabling  System  •  Handle 
Greater  Range  of  Light  Levels  (Lenses  stop  up  to  /  64)  •  Intercom  Amplifier  •  Audio  Level  Control 
and  Preview  Monitor  Selector  Switch  on  Switching  Unit  •  Switching  and  Control  Unit  Handles  4 
Cameras  Plus  2  Remote  Composite  Signals. 

*W  ipe  /  Insertion  Amplifier. .  .optional  accessory  unit. 

Complete  Television  Equipment  for  UHF  and  VHF 


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YOU  CAN  DOMINATE 

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RADIO 

WGR 

BASIC  NBC 
Buffalo's  FIRST  Station 

The  "merchandising-minded" 
station  that  is  always 
bought  first  by  advertisers 
who  want  to  sell 
their  products. 


WGR's 

Salesmen  of  the  Air: 

JOHN  LASCELLES 

the  Morning  "Musical  Clock"  Man 

Reggie  &  Bill  KEATON 

"Mr.  and  Mrs.  Buffalo" 

BOB  GLACY 

in  "Glacy's  Basement"  Late  Show 

BILL  MAZER 

Sports  As  You  Like  Them 

HELEN  NEVILLE 

The  Homemaker's  Friend 

PLUS  .  .  . 

complete  news  and 
special  event  coverage 


Free  and  Peters 


National  Representatives 


STATIONS  THAT  SERVE  BOTH  THEIR  AUDIENCE  AND  THEIR  ADVERTISERS 

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TELEVISION 

WGR-TV 


BASIC  NBC 


CHANNEL 


The  new  opportunity  for 
complete,  integrated  product 
domination  in  the  nation's 
14th  largest  market 


ON  THE  AIR 

AUGUST 
14th 


L 


Headley-Reed  — ■  National  Representatives 


OWNED  AND  OPERATED  BY  WGR  CORPORATION 


MILESTONES 


THIRTY-YEAR  Westinghouse  pin  is  pre- 
sented to  John  J.  Michaels  (r),  KYW  Phila- 
delphia transmitter  supervisor,  by  General 
Manager  Frank  Tooke.  Mr.  Michaels  was 
with  KYW  in  1934  when  it  moved  from 
Chicago  to  Philadelphia. 

►  FLORENCE  PORTER,  one  of  the  original 
group  to  join  Kudner  agency  when  it  was 
founded  and  before  that  in  the  accounting  de- 
partment of  Erwin,  Wasey  &  Co.,  recently  com- 
pleted 25  years  in  the  advertising  business  and 
was  honored  by  other  quarter-century  co-work- 
ers at  a  luncheon  at  the  Waldorf-Astoria.  She 
was  presented  sterling  silverware  by  James 
H.  S.  Ellis,  president  of  Kudner. 

►  C.  HERBERT  MASSE  and  Colton  Morris, 
WBZ-TV  Boston  sales  manager  and  sales  de- 
partment head,  respectively,  have  been  pre- 
sented 15-year  service  pins  by  W.  C.  Swartley, 
general  manager. 

6-  ENID  BEAUPRE,  sales  librarian,  NBC, 
marked  completion  of  25  years  with  the  net- 
work July  10.  She  retires  at  the  end  of  this 
month  to  devote  full  time  to  writing  and  lectur- 
ing. 


Page  20    •    July  19,  1954 


ROBERT  B.  JONES  Jr.  (standing),  vice 
president  and  general  manager,  WFBR 
Baltimore,  presents  service  awards  to 
three  members  of  the  engineering  depart- 
ment who  have  been  with  the  station  more 
than  25  years.  L  to  r:  Edward  V.  Stover, 
engineer;  William  Q.  Ranft,  chief  engi- 
neer, and  William  D.  Kelly,  transmitter 
supervisor.  In  keeping  with  a  new  policy, 
the  station  has  presented  service  awards 
to  36  employes  who  have  been  with 
WFBR  for  five  years  and  more. 

Broadcasting    •  Telecasting 


NEW  SINGLE  LENS 

GWY TELQJ ECIOK 


STAR  PERFORMER 


•  •  •  • 


Complete  Projection  System 

The  New  Gray  3B  Telojector  (2"  x  2"  Trans- 
parency Slide  Projector)  utilizes  a  single  lens 
— permits  superposing  of  two  images  on  an 
optical  axis  .  .  .  eliminates  any  need  for  ex- 
ternal registration  adjustment.  The  improved 
unit  provides  positive  focusing  of  images  on 
the  camera  tube  with  an  uninterrupted  se- 
quence of  slides  for  television  commercials, 
news  flashes  and  photographs  or  station  and 
sponsors'  identification. 


RESE ARC 


for  TV 

commercials 


AND  DEVELOPMENT  CO.,  Inc.,  Hilliard  St.,  Manchester,  Conn. 
Division  of  the  GRAY  MANUFACTURING  COMPANY 
Originators  of  the  Gray  Telephone  Pay  Station  and  the 
Gray  Audograph  and  Phon  Audograph 


Precision  Projection 

BETTER  Commercials  at  LOWER  COST 

Yes  .  .  .  now  you  can  use  better  2"  x  2" 
transparencies  in  uninterrupted  sequence 
at  lower  cost.  Important  too,  Gray  Telo- 
jector is  low  in  initial  cost  .  .  .  ideal  for 
budget-minded  program  directors.  Telo- 
jector is  compact,  light  weight,  trouble- 
free.  Two  turrets  take  up  to  12  slides  at 
one  loading.  Additional  loaded  turrets  are 
substituted  in  a  matter  of  a  few  seconds 
.  .  .  providing  unlimited  continual  sequence. 
Controlled  locally  at  the  unit  or  remotely 
at  the  master  video  console.  Also,  can  be 
used  with  the  Gray  35B  Manual  Control 
Box  to  produce  superposition,  laps,  fades 
and  slide  changes  at  any  desired  rate. 


WRITE  FOR: 

Illustrated,  detailed  information  on  the 
NEW,  SINGLE  LENS  GRAY  TELOJECTOR 
and  complete  line  of  Gray  Television- 
Broadcasting  Equipment. 


ROADCASTING     •  TELECASTING 


July  19,  1954    •    Page  21 


1 


Ml 


LIA  PETROLEUM  SALES  ARE  GOOD! 


I  ~ 


'■mi  I" 


REPRESENTED  BY 

AVERY-KNODEL,  INC. 


RODERICK  HUGH  MacDONALD 

on  all  accounts 

RODERICK  HUGH  MacDONALD  Jr.  sings  a 
pretty  fair  tenor.  His  voice  has  joined  others 
in  the  Loring  Choral  Group  and  the  Olympic 
Club  Choir,  and  he  serves  as  leader  of  his 
church  choir. 

He  also  has  bought  about  as  much  television 
as  any  man  on  the  West  Coast. 

Media  director  of  tv-conscious  Guild,  Bas- 
com  &  Bonfigli,  Rod  MacDonald  selects  and 
buys  about  $3-million  worth  of  the  medium 
each  year.  And  this  year  that  figure  will  take 
another  jump. 

Mr.  MacDonald's  agency  currently  is  han- 
dling You  Asked  for  It  on  57  stations  through- 
out the  nation,  the  Harry  Owens  Show  on  13 
stations  of  the  Columbia  Pacific  Television 
Network,  the  Saturday  Night  Fights  on  three 
stations,  /  Led  3  Lives  on  12  stations,  and 
Regal  Star  Time,  Liberace,  Badge  714,  Golden 
State  Movie  Time,  and  sundry  other  programs. 

The  man  who  calls  GB&B's  media  shots  is 
a  soft-spoken  Scotch-Irishman  who  is  known 
to  representatives  and  other  people  he  deals 
with  as  the  most  painstakingly  honest  guy  in 
the  business. 

A  native  San  Franciscan,  Mr.  MacDonald  is 
an  alumnus  of  the  U.  of  California.  He  was 
a  pre-med  student  until  his  junior  year,  when 
he  switched  to  an  advertising  major.  After  a 
brief  stint  with  a  now-forgotten  Oakland  agen- 
cy, he  went  into  production  planning  and  then 
became  office  manager  at  Columbia  Steel  in 
San  Francisco. 

Following  the  war,  he  joined  Botsford,  Con- 
stantine  &  Gardner.  Before  joining  GB&B  in 
1951,  he  also  worked  at  Biow  and  at  Foote, 
Cone  &  Belding.  He's  been  head  of  the  media 
department  at  GB&B  since  his  arrival. 

The  father  of  five  youngsters  is  head  of  a 
Cub  Scout  group.  His  four  girls  and  one  son 
range  from  1 1  years  to  10  months.  His  wife, 
Mary,  also  is  a  native  San  Franciscan. 

Mr.  MacDonald  has  served  as  western  states 
vice  president  of  Alpha  Delta  Sigma  and  as 
president  of  San  Francisco's  Milline  Club.  He 
also  is  a  member  of  the  Ad  Club  and  the 
Olympic  Club.  A  popular  after-dinner  speaker, 
he  was  recently  keynote  speaker  at  a  western 
advertising  forum  at  California  Polytechnic. 

The  reason  many  agencies  fail  when  they 
try  to  sell  on  tv,  he  says,  is  that  they  attempt 
a  strange  blending  of  the  techniques  of  radio 
and  display  advertising. 

"Television,"  he  points  out,  "is  more  than  a 
video-audio  combination.  It  requires  a  wholly 
new  and  unique  commercial  approach.  It  can 
be  a  tremendously  powerful  salesman;  but  it 
can  also  be  a  costly  mistake." 


Page  22    •    July  19,  1954 


Broadcasting    •  Telecasting 


the  picture  people  prefer 


the  picture  kids  prefer  is  woai-tv, 
monday  through  friday  at  4  to  5  p.m. 
it's  "sagebrush  ranch"  with  top-notch  westerns 
and  ol'  sage  himself,  whose  live  commercials 
really  sell  'em.  nbc's  pinky  lee  and  howdy  doody, 
during  the  preceding  hour,  make  a  powerful  lead-in. 
and  the  half-hour  immediately  following  "sage- 
brush ranch"  may  be  just  the  selling  opportunity 
you're  looking  for,  with  your  own  kid's  program,  check 
petry  for  "sagebrush  ranch"  participations  and  adjacencies. 


ROADCASTING 


Telecasting 


July  19,  1954    •    Page  23 


KJEO-TV 

FRESNO,  calif. 

Serves  an 

EXCLUSIVE 
UHF  MARKET 


ALL  stations  in  the  Fresno  Trade  Area 
are  UHF  stations.  Los  Angeles  and  San 
Francisco  cannot  possibly  get  into  this 
area.  The  flat  Valley  topography,  sur- 
rounded by  mountains,  and  the  4400 
ft.  height  of  the  KJEO  transmitter 
gives  UHF  every  natural  advantage. 
^ 

'SAN  FRANCISCO       „   '  "~, 


KJEO 


CHANNEL! 
ABC-TV  affiliate" 

GREATER  Coverage 

SUPERB®R  Reception 

Powerful  new  12  KW  transmitter 
now  in  operation  with  E  R  P  of 

444,000  WATTS 

Covers  ALL  Central  California's 
rich   BILLION  dollar  market. 

123,354  sets 
July  1954 

REPRESENTED  NATIONALLY  BY 

THE  BRAKHAM  COMPANY 

Offices  in  Leading  Cities 


O'NEILL  BROADCASTING  CO., 
FRESNO.  CALIFORNIA 
P.  O.  Box  1708  Phone  7-8405 

J.  E.  O'Neill,  President 


Page  24    •    July  19,  1954 


our  respects 


to  FRANK  HOLMES  MclNTOSH 


IF  ANY  ONE  MAN  can  be  credited  with 
maintaining  radio  broadcasting  during  the 
equipment-tight  days  of  World  War  II,  it  is 
Frank  H.  Mcintosh,  now  a  Washington  con- 
sulting engineer  and  recently  elected  president 
of  the  Assn.  of  Federal  Communications  Con- 
sulting Engineers. 

As  assistant  chief  of  the  War  Production 
Board's  radar-radio  division,  it  was  Mr.  Mc- 
intosh's responsibility  to  gear  military  require- 
ments for  electronics  equipment  with  civilian 
use. 

All  sorts  of  schemes  were  evolved  to  main- 
tain broadcasting — including  the  government 
order  which  required  all  stations  to  reduce 
power  by  1  db.  In  reality  this  enforced  a 
20%  power  cut  on  all  stations,  but  doubled 
the  life  of  transmitter  tubes.  Other  moves 
were  made  to  enable  broadcast  stations  to 
maintain  their  service  to  the  public.  These 
were  the  establishment  of  an  equipment  pool, 
an  exchange  plan,  standardization  of  receiving 
tubes  for  home  sets  (which  effectively  reduced 
the  number  of  types  from  more  than  700  to 
less  than  90),  and,  of  course,  a  minimum 
amount  of  production  so  that  the  civilian 
market  did  not  dry  up  entirely. 

Somewhere  in  the  line  of  these  steps,  from 
inception  to  results,  sat  Mr.  Mcintosh. 

Frank  Holmes  Mcintosh  was  born  in  Omaha 
luly  12,  1906,  son  of  a  Union  Pacific  freight 
agent  in  that  cattle  city.  Mr.  Mcintosh's 
grandmother  was  a  Boston  Holmes,  kin  to  the 
renowned  Supreme  Court  jurist,  which  accounts 
for  his  middle  name.  In  summers,  young 
Frank  vacationed  in  his  mother's  hometown, 
Young  America,  Ind. 

Notwithstanding  his  Yankee  and  Hoosier 
strain,  Mr.  Mcintosh  does  not  slight  his  Scotch 
forebears.  In  fact,  the  Mcintosh  (Mackintosh) 
tartan  of  red,  blue,  green  and  black  has  become 
a  familiar  trademark  in  Washington  consulting 
circles  and  in  audio  engineering  circles:  it 
appears  on  the  firm's  letterheads,  promotional 
material,  packages,  etc. 

After  graduation  from  Omaha  Technical 
High  School,  Mr.  Mcintosh  attended  the  U. 
of  Omaha  for  one  semester,  then  switched  to 
the  U.  of  Nebraska,  from  which  he  received 
his  B.S.  in  electrical  engineering  in  1928. 
Throughout  high  school  and  during  college 
summers,  Mr.  Mcintosh  worked  at  what  was 
then  WOAW  Omaha  (now  WOW)-  After  gradu- 
ation he  became  chief  engineer  there. 

His  interests  ranged  farther,  however,  than 
running  a  radio  station.  In  1929  he  joined 
Bell  Telephone  Labs  in  New  York  as  a  radio 
development  engineer.  Toward  the  end  of  his 
association  with  Bell  Labs  he  supervised  radio 
installations  for  the  Graybar  Electric  Co., 
which  sold  Western  Electric  products.  In  1937 
Mr.  Mcintosh  officially  joined  Graybar  as  a 


sales  engineer  covering  the  far  western  states 
and  Alaska,  Hawaii  and  the  Philippine  Islands. 
In  1941  he  became  technical  director  for  the 
Fort  Industry  Co.  (now  Storer  Broadcasting 
Co.),  with  headquarters  in  Toledo.  In  1942  he 
joined  the  War  Production  Board.  Then,  fol- 
lowing the  end  of  the  war,  he  opened  his  own 
consulting  practice  in  Washington. 

That's  the  consulting  engineer  side  of  the 
Mcintosh  nature.  There's  another  Mcintosh 
whose  name  is  hallowed  among  high  fidelity 
afficionados.  His  name,  to  them,  means  the 
Mcintosh  amplifier,  considered  to  be  one  of 
the  dream  instruments  of  the  era. 

After  the  war,  Mr.  Mcintosh  teamed  up  with 
J.  Leonard  Reinsch  (Cox  stations)  and  Frank 
Stanton  (CBS  president)  to  supply  Cincinnati 
business  establishments  with  wired  music.  Mr. 
Mcintosh,  as  the  engineer  of  the  trio,  bought 
the  amplifiers  for  these  installations.  He  found 
most  of  them  below  his  high  standards.  Thus 
began  his  study  of  amplifiers  which  resulted 
in  the  design  of  the  now-famous  Mcintosh  low 
distortion,  high  power  and  high  efficiency 
amplifier. 

At  first  the  amplifiers  were  handcrafted  in 
a  Washington  laboratory;  they  now  are  made 
in  a  regular  manufacturing  plant  in  Bingham- 
ton,  N.  Y.,  which  does  a  $1  million  business 
yearly.  Early  this  year,  Mr.  Mcintosh  opened 
a  Bethesda,  Md.,  laboratory  where  military 
projects  are  underway.  In  addition  to  amplifiers, 
the  Mcintosh  line  now  also  includes  modula- 
tors, compensators,  speakers,  phonograph  rec- 
ords and  other  equipment. 

There  is  a  new  gleam  in  Mr.  Mcintosh's 
eye  these  days.  That  is  high  fidelity  for  am. 

Mr.  Mcintosh  is  the  quiet,  reserved  type. 
He  is  partial  to  bow  ties  (the  above  picture 
notwithstanding)  and  wears  horn  rimmed  glasses 
for  reading.  He  married  Dorothy  Marie  Newell, 
a  fellow  churchgoer  in  Omaha,  in  1930.  They 
live  in  Chevy  Chase,  Md.,  a  Washington  suburb, 
and  have  two  sons,  Kenneth,  22,  now  in  the 
Navy,  and  Donald,  20,  now  in  the  Army. 

Mr.  Mcintosh  leads  the  full  life  profession- 
ally. He  is  a  member  of  virtually  all  the  en- 
gineering associations — American  Assn.  for  the 
Advancement  of  Science,  Institute  of  Radio 
Engineers,  Society  of  Motion  Picture  &  Tele- 
vision Engineers,  American  Physical  Society, 
Acoustical  Society  of  America,  American  Insti- 
tute of  Electrical  Engineers,  the  Engineers 
Club  of  Washington,  and  the  AFCCE.  He  has 
been  a  "ham"  since  1919. 

When  he  was  working  as  an  apprentice  at 
WOW  during  his  youth,  he  did  everything 
from  sweeping  out  the  station  to  announcing. 
What  he  doesn't  mention  too  prominently  in 
telling  about  those  years  is  that  he  was  a 
musician  too.  He  played  the  cello  in  the 
station's  string  trio. 


Broadcasting 


Telecasting 


WESTERN 

ROUNDUP      pays  off 

for  the  FISCHER,  BAKING  COMPANY 

"There's  something  about  a  Western  on  TV  that's  intriguing.  You  know 
the  marshal  will  'get  his  man'  for  law  and  order  must  prevail.  And  still 
you  look,  and  children  look,  and  mothers  look.  The  result  —  good  results. 

That's  why  we  recommended  to  our  client,  the  FISCHER  BAKING  COM- 
PANY, that  Westerns  on  TV  sell  merchandise;  and  we've  proved  it. 

For  the  last  five  years  WATV's  'Western  Roundup'  has  been  used  with 
good  effect,  and  we  plan  to  increase  the  schedule  right  after  Labor  Day. 

Keep  shooting  with  your  Westerns,  but  shoot  only  the  bad  hombres." 


Scheck  Advertising  Agency,  Inc. 


WESTERN  ROUNDUP:  -  j 

with  Ranger  Lyle  Reea  — Moilday  thru  Sunday  4-5  pm 
TELEPULSE:4.1  quarter-hour  average  January  —  June 


channel 


13 


wa  t  v 


covering    metropolitan    new    york-new  jersey 
TELEVISION    CENTER,      Newark  1,  New  Jersey        Rep:  Weed  Television  Corp. 


Broadcasting    •  Telecasting 


July  19,  1954    •    Page  25 


IN  PUBLIC  INTEREST 


EDMUND  H.  ROGERS  (I),  partner,  Gray  & 
Rogers,  Philadelphia  advertising  agency, 
accepts  the  $200  multiple  sclerosis  dona- 
tion from  WPEN  personality  Larry  Brown 
representing  station  effort  (also  see  story, 
P-  74).  

KOMO-AM-TV  Push  for  Safety 

KOMO-AM-TV  Seattle,  Wash.,  in  conjunction 
with  the  Seattle-King  County  Safety  Council 
and  the  Seattle  Advertising  and  Sales  Club  has 
launched  "Crusade  4  Safety"  traffic  campaign. 
The  drive  is  designed  to  intensify  the  current 
Washington  State  safety  campaign  started  last 
fall  by  Gov.  Arthur  B.  Langlie  and  the  local 
Safety  Council.  Competition  between  sections 
of  the  city  and  county  is  a  key  element  in  the 
program,  with  awards  going  to  those  commu- 
nities showing  the  greatest  monthly  decrease  in 
traffic  accidents. 

Aid  to  Amphitheatre 

A  NEW  WING  for  the  Cincinnati  Summer 
Opera  Assn.  amphitheatre  was  helped  along  by 
$18,000  worth  of  radio  and  tv  time  donated  by 
WLW  and  WLWT  (TV)  there.  The  time  was 
purchased  by  nine  Greater  Cincinnati  business 
and  industrial  firms.  In  addition,  the  Crosley 
Broadcasting  station  presented  the  association 
with  a  check  for  $5,000,  bringing  the  amount 
donated  in  the  last  four  years  to  $25,800. 

KSJO's  Safety  Reminders 

KSJO  San  Jose,  Calif.,  is  cooperating  with  the 
National  Safety  Council  and  the  National  Au- 
tomobile Club  in  a  state-wide  campaign  to  cut 
down  the  highway  accident  toll  by  distributing 
automobile  stickers  and  bumper  strips  as  re- 
minders against  careless  acts  in  driving. 

WADK  and  Fireworks 

LACK  of  a  public  firework  fund  and  local 
complaints  prompted  Jack  Stewart,  WADK 
Newport,  R.  I.,  to  start  "Operation  Fireworks — 
1954"  two  weeks  before  the  July  4th  holiday 
to  raise  money  for  fireworks.  Nearly  $1,000 
was  raised  through  collections  by  the  middle  of 
the  second  week. 


'Good  Neighbor1  KLVL 

KLVL  Pasadena,  Tex.,  was  instrumental 
in  the  distribution  of  several  truckloads 
of  emergency  supplies  to  victims  on  both 
sides  of  the  flood-stricken  Rio  Grande 
River  during  the  flood  there  earlier  this 
month.  The  goods  and  about  $6,000  in 
cash  were  collected  in  Houston  under 
the  supervision  of  the  Rev.  James  L. 
Novarro,  Houston  Baptist  pastor,  and 
were  carried  in  several  cargo  trucks 
furnished  by  Brown  Express  Co.,  Hous- 
ton. Rev.  Novarro,  along  with  Mr.  and 
Mrs.  Felix  Morales,  who  head  KLVL, 
were  praised  editorially  in  the  July  10 
Houston  Press  as  good  neighbors  "in 
deeds  and  not  in  mere  words". 


Page  26    •    July  19,  195* 


Broadcasting 


Telecasting 


■ 


THE     BEHIND-  T  H 


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Page  30    *    July  19,  1954 


Broadcasting 


Telecasting 


i 


BROAp^STING 
TELECASTING 


July  19,  1954 


Vol.  47,  No.  3 


IN  THE  WIND:  SENATE  ACTION 
TO  REGULATE  NETWORKS 

Some  light  is  being  shed  on  the  plans  of  Sen.  Bricker  to  call  for  a  full- 
scale  investigation  of  radio  and  tv  networks.  Should  his  ideas  prevail, 
the  inquiry  would  reach  into  many  facets  of  the  broadcast  industry, 
and  probably  would  mean  the  hiring  of  an  expert  to  conduct  the 
study.  Leading  candidate:  Former  FCC  Comr.  Robert  F.  Jones. 


Senator  Potter  talks  to  the  President 
on  uhf— story  page  82. 


UNEASY  quiet  that  settled  over  the  radio 
nd  tv  networks  after  the  conclusion  of  the 
otter  Subcommittee  hearings  on  the  uhf  ques- 
ion  may  be  rudely  shattered  by  a  full-scale 
enate  investigation. 
Prospects  for  such  a  probe  directed  at  the 
networks  themselves  appeared  on  the  Capitol 
Hill  scene  last  week  as  the  time  available  for 
such  a  decision  grew  shorter  in  the  face  of  Con- 
gressional adjournment,  possibly  by  the  end  of 
this  month. 

i  Such  an  investigation  would  have  as  its  aim 
the  authorization  of  the  FCC  to  license  and 
regulate  chain  broadcasting,  a  provision  not 
in  the  Communications  Act  of  1934.  Only  ac- 
cess to  such  "regulation"  now  open  to  the  FCC 
is  through  the  "back  door"  via  the  network's 
owned  and  operated  stations  and  through  affili- 
ated stations. 

Although  mantled  with  mystery,  the  Con- 
gressional move,  which  has  been  gaining  mo- 
mentum, hinges  on  the  strength  of  Sen.  John 
W.  Bricker's  (R-Ohio)  desire  to  push  an  inde- 
pendent investigation  of  the  broadcast  industry, 
with  the  networks  as  the  center. 

Sen.  Bricker,  whose  attention  long  has  been 
riveted  upon  the  status  of  the  networks  in  the 
communications  field,  may  soon  lay  his  plans 
before  the  Senate  Interstate  &  Foreign  Com- 

(  merce  Committee  of  which  he  is  chairman. 

•  These  plans  would  entail  a  probe  of 
broadcast  operations  (particularly  the  net- 
works) by  either  the  full  committee,  the  Com- 
munications Subcommittee  or  by  a  select  or 
special  committee  especially  set  up  for  this 
purpose  [Closed  Circuit,  July  5]. 

•  The  preliminary  investigation  would  be 
made  while  the  Congress  is  in  recess,  with 
recommendations  for  remedial  legislation  being 
made  during  the  next  Congress. 

•  Fundamental  to  the  investigation  is  the 
bill  (S  3456)  introduced  by  Sen.  Bricker  ear- 
lier in  the  year.    The  measure  would  author- 

1  ize  the  FCC  to  license  and  regulate  networks 
directly  and  on  the  same  basis  as  individual 
station  licenses  [B*T,  May  17]. 

•  An  outside  expert,  familiar  with  the  broad- 
cast industry  and  Congressional  procedure, 
would  be  hired  to  conduct  the  probe  on  the 
committee  staff  level.  The  full  resources  of 
the  committee  would  be  made  available. 

•  Foremost  candidate  for  the  post  is  Ohioan 
Robert  F.  Jones,  former  Republican  Congress- 
man and  FCC  Commissioner.  Mr.  Jones  now 
is  a  practicing  attorney  with  the  Washington 
law  firm  of  Scharfeld,  Jones  and  Baron.  (Last 


week  he  participated  in  the  turbulent  daytime 
skywave  case  in  oral  argument  before  the  FCC 
[see  story,  page  79]. 

•  Current  thinking  on  the  proposed  probe, 
which  some  Hill  observers  label  as  "prema- 
ture" and  feel  may  fizzle,  remaining  as  an 
idea  and  never  becoming  a  reality,  is  that 
it  would  encompass  not  only  a  sounding  of 
networks,  their  station  affiliations  and  status 
in  current  broadcast  economics  but  also  such 
matters  as  the  networks'  stake  in  uhf. 

Even  as  speculation  rode  high  on  the  pos- 
sible pendulum  swing  of  the  Bricker  Plan,  the 
FCC  last  week  sent  comments  on  the  Bricker 
network  bill  to  the  Bricker  Committee. 

Reportedly,  the  Commission  noted  that  the 
Budget  Bureau  had  turned  it  down  on  a  re- 
quest for  funds  for  a  study  of  the  networks 
looking  toward  their  regulation.  It  was  held 
that  the  FCC  also  said  it  often  had  considered 
the  regulation  of  networks  but  felt  that  a  full 


investigation  of  the  subject  should  be  made 
first. 

According  to  the  Commission,  its  feeling 
is  that  a  full  probe  still  is  needed.  Pointedly, 
the  agency  did  not  specify  who  should  do  this 
investigating — the  Congress  or  the  FCC  itself. 

This  presumably  would  bolster  the  Senator's 
position  should  he  wish  to  instigate  an  inquiry. 

It  was  learned  that  Sen.  Bricker  and  other 
members  of  the  Senate  feel  that  the  so-called 
"network  problem"  is  interlocking,  entailing 
various  segments  of  the  radio-tv  industry.  It 
is  because  of  this  viewpoint  that  what  ostensibly 
would  be  a  "network  investigation"  in  reality 
would  expand  into  a  far-reaching  probe  of  the 
radio-tv  communications  field. 

There  is  no  agreement  as  to  whether  the 
Bricker  Committee  has  the  funds  necessary  for 
such  an  investigation.  The  Senate  has  voted 
the  group  more  than  $100,000.  How  much  of 
this  total  would  be  available  for  an  investiga- 
tion still  must  be  determined. 

If  the  committee  does  not  have  sufficient 
funds  it  would  have  to  go  before  the  Senate 
for  additional  monies. 

First  step,  however,  would  be  for  Chairman 
Bricker  to  lay  bare  his  plans  before  his  com- 
mittee.   The  probe's  future  then  would  depend 


WILL  HE  MASTERMIND  INVESTIGATION? 


ROBERT  FRANKLIN  JONES,  astute  in 
administrative  law,  is  a  Washington  attorney. 
He  is  a  member  of  the  firm,  Scharfeld,  Jones 
and  Baron. 

He  joined  the  firm  in  September  1952, 
after  resigning  from  the  FCC  where  he 
served  as  a  member  from  1947-1952.  A  for- 
mer Ohio  Republican  Congressman,  Mr. 
Jones  served  in  the  U.  S.  House  from  1939 
to  1947. 

When  Mr.  Jones  was  sworn  in  as  a  mem- 
ber of  the  Commission  on  Sept.  5,  1947,  he 
left  behind  a  hard-earned  reputation  as  a 
tireless  worker  and  a  popular  legislator. 

In  Congress,  Rep.  Jones  won  bi-partisan 
acclaim  for  his  service  as  chairman  of  the 
House  Appropriations  subcommittee  that 
pared  Interior  Dept.  funds,  cutting  heavily 
into  patronage  jobs. 

He  was  born  June  25,  1907,  in  Cairo,  111., 
and  worked  through  high  school  and  college 
— Ohio  Northern  U.  Earning  a  law  degree, 
Mr.  Jones  displayed  his  shingle  in  Lima, 
Ohio,  becoming  county  prosecuting  attorney 
in  1935.  Three  years  later  he  was  elected 
to  Congress,  and  was  embarking  on  his  fifth 
straight  term  when  President  Truman  named 
him  to  the  FCC  in  June  1947,  after  the 
nomination  of  Ray  C.  Wakefield,  a  Cali- 
fornia Republican,  was  withdrawn. 

Before  joining  FCC,  Mr.  Jones  sold  his 


MR.  JONES 

18%  interest  in  Northwestern  Ohio  Broad- 
casting Corp.,  then  an  fm  permittee  and  am 
applicant  (now  WIMA-AM-FM-TV  Lima). 

As  a  member  of  the  FCC,  Mr.  Jones  con- 
tinued in  the  vein  of  self-effacing  labor  and 
a  love  for  the  law.  Known  throughout  his 
career  as  a  fighter,  he  displayed  his  muscles 
as  a  diligent  and  militant  minority  member 
on  the  FCC,  a  role  he  pursued  until  his 
resignation. 


Broadcasting 


Telecasting 


July  19,  1954 


Page  31 


NETWORK  PROBE? 


ADVERTISERS  &  AGENCIES 


on  the  amount  of  enthusiasm  which  could  be 
generated  among  the  committee  members. 

The  vastness  of  the  subject  would  necessitate 
a  study  which  could  overshadow  the  recently- 
completed  Potter  Subcommittee  inquiry  into 
uhf's  status,  both  in  the  detail  and  in  the  work 
involved. 

This  apparently  is  the  underlying  reason  that 
Sen.  Bricker,  should  his  plan  be  presented  and 
adopted,  would  seek  to  pluck  from  the  broad- 
cast field  a  man  with  the  history  and  qualifica- 
tions of  Mr.  Jones. 

The  Washington  attorney  is  fitted  peculiarly 
well  for  such  an  assignment.  A  Lima,  Ohio, 
lawyer,  Mr.  Jones  became  prosecuting  attorney 
for  Allen  County  and  then  was  elected  to  the 
U.  S.  House  where  he  served  for  8Vi  years  until 
appointed  in  1947  to  the  FCC  by  President 
Truman.  He  resigned  from  the  Commission 
after  five  years  service  to  practice  law. 

As  a  Commissioner,  Mr.  Jones  was  a  bitter 
dissenter  to  the  FCC's  Sixth  Report  and  Order 
which  lifted  a  43-month-old  tv  freeze  in  1952. 

At  that  time,  Mr.  Jones  hit  FCC's  maximum 
powers  and  antenna  heights,  charging  that  high 
costs  would  be  necessary  to  meet  them.  He 
said  the  plan  threw  the  heaviest  financial 
burden  on  uhf  operators,  whom  he  described 
as  the  least  able  to  pay.  He  also  said  he  de- 
sired regulations  which  would  equalize  vhf  and 
uhf  coverage.  To  him,  FCC  had  created  a 
"bigger  Frankenstein"  by  its  allocation  plan 
than  it  was  "trying  to  avoid."  When  Mr. 
Jones  attacked  the  thaw  order,  many  persons 
thought  his  approach  formidable  but  too  late. 

Front-line  Commissioner 

Mr.  Jones  was  a  militant  minority  member 
of  the  Commission  and  was  in  the  forefront  of 
many  battles,  notable  among  them,  in  addition 
to  the  freeze  lift,  the  raging  fight  over  color 
tv.  As  a  member  of  the  FCC,  Mr.  Jones  did 
not  go  down  the  line  with  the  networks  in 'the 
various  decisions  in  which  he  participated. 

During  his  Commission  career,  Mr.  Jones, 
whose  great  forte  was  administrative  law, 
crackled  out  dissents  in  the  Port  Huron  case  in- 
volving the  right  to  censor  political  broadcasts 
containing  libelous  material,  and  in  the  FCC's 
application  of  the  so-called  Avco  rule  in  cases 
involving  station  transfers.  He  also  rebuked 
the  industry,  for  example,  in  the  color  tv  case 
where  he  pointed  to  possible  anti-trust  viola- 
tions by  manufacturers. 

Sen.  Bricker's  network  bill  made  its  debut 
in  the  Senate  last  May.  In  introducing  the 
measure,  Sen.  Bricker  alluded  to  the  uhf  pic- 
ture, telling  the  Senate  that  the  majority  of  tv 
station  grants  dropped  or  surrendered  since  the 
lifting  of  the  tv  freeze  was  in  the  uhf. 

"We  have  reason  to  believe,"  he  then  in- 
formed the  Senate,  "that  many  of  these  failures 
are  due  to  the  fact  that  the  stations  were 
denied  programs  by  the  networks." 

He  also  had  declared  that  "networks  have 
grown  to  dominate  the  broadcast  field"  since 
Congress  enacted  the  Communications  Act 
(1934).  "The  ability  of  an  individual  station  to 
obtain  network  programming  too  often  de- 
termines whether  that  station  lives  or  dies,"  he 
said. 

FCC,  he  said  then,  had  full  responsibility  of 
making  available  "a  nationwide,  efficient  radio 
and  tv  service."  If  FCC  "is  unable  or  is  ham- 
pered in  carrying  out  this  objective  because  of 
the  lack  of  authority,  then  the  Congress  must 
act  accordingly." 

Sen.  Bricker  also  has  given  thought  to  the 
license  fee  matter.  It  is  believed  that  this  sub- 
ject, which  was  left  in  abeyance  by  resolution 
of  the  Commerce  Committee,  also  would  enter 
into  the  communications  study. 

Page  32    •    July  19,  1954 


CAN  YOU  GET  IT  RETAIL? 
NEW  RATE  DISPUTE  ERUPTS 

Agency  head  Emil  Mogul  takes  on  station  representatives  in  an  ex- 
plosive quarrel  about  his  agency's  practice  of  buying  time  directly 
from  stations  at  the  local  rates — by-passing  the  representatives. 
SRA's  Flanagan  and  Petry's  Mr.  Petry  are  leaders  of  the  opposition. 


DISCREPANCIES  between  local  and  national 
rates  on  radio  and  television  have  provoked 
many  an  argument  among  stations,  representa- 
tives, agencies  and  advertisers,  but  last  week 
the  most  violent  argument  of  recent  times 
exploded  in  New  York. 

It  started  at  a  unique  meeting  of  more  than 
50  radio-tv  station  representatives  called  by 
one  of  the  liveliest  executives  in  the  agency 
field.  Emil  Mogul,  president  of  Emil  Mogul  Co. 
Mr.  Mogul  invited  the  representatives  to  lunch 
at  the  Waldorf-Astoria  to  deny  reports  that  his 
agency  was  "by-passing  station  representatives" 
to  buy  time  directly  from  stations  at  local  rates 
for  national  clients. 

Open  Forum  on  Rates 

The  meeting,  which  developed  into  an  open 
forum  on  rates,  was  precipitated  by  a  report  of 
Station  Representatives  Assn.,  accusing  the 
Mogul  agency  of  sending  four  men  on  the  road 
to  solicit  stations  for  rate  cuts  while  refusing 
to  deal  with  station  representatives.  Mr. 
Mogul  said  he  had  called  the  meeting  to  empha- 
size that  his  firm  never  suggested  "that  a 
representative  be  cut  out."  However,  he  did 
maintain  that  "I  do  plead  guilty  to  the  fact  that 
we  are  trying  to  buy  as  cheaply  as  we  can. 
And  plan  to  continue  to  do  so." 

"We  owe  it  to  our  clients,"  he  said.  "Every 
one  of  our  executives  is  on  the  road  all  the 
time  to  contact  individual  stores  and  to  make 
individual  visits  with  the  radio,  tv  and  news- 
paper people — to  find  out  if  anyone  is  getting 
a  better  buy  than  we  are." 

Reiterating  his  obligation  to  his  clients  to 
make  the  best  available  purchases,  Mr.  Mogul 
said:  "I  don't  know  anything  reprehensible  in 


RAY  BOLGER  (r)  greets  Edward  Plaut  (c), 
president  of  Lehn  &  Fink  Products  Corp., 
sponsor  of  the  new  Ray  Bolger  Show  on 
ABC-TV,  and  Nicholas  Keesley,  vice  presi- 
dent of  Lennen  &  Newell,  as  they  arrive 
in  Hollywood.  The  corporation's  Dorothy 
Gray  cosmetics  and  Lehn  &  Fink  Division 
will  sponsor  the  show. 


a  good  buy.  So  long  as  stations  have  a  retail 
rate  card,  we'll  go  for  it." 

To  the  SRA  accusation  that  he  had  been  by- 
passing the  station  representative  in  his  dealings 
with  stations,  Mr.  Mogul  said  flatly:  "Wherever 
a  representative  has  been  cut  out,  it  has  been 
at  the  insistence  of  the  station,  not  us." 

Turning  directly  to  the  Rayco  Seatcover  Co., 
the  particular  account  at  issue  in  the  contro- 
versy, Mr.  Mogul  observed  that  Rayco  stores 
are  individually  owned,  operating  in  each  town 
on  a  franchise  from  the  parent  company,  thus 
entitling  them,  by  his  reckoning,  to  retail  rates. 

In  the  debate  following  Mr.  Mogul's  opening 
defense  of  his  stand,  T.  F.  Flanagan,  managing 
director  of  SRA,  again  charged  the  agency 
president  with  trying  "to  break  the  rate  card." 
To  this  Mr.  Mogul  replied: 

"You  couldn't  be  further  from  the  truth  if 
you  stood  on  your  ear.  I'll  donate  $10,000  to 
your  favorite  charity  if  you  can  testify  that  our 
people  will  break  the  rate  card.  Rayco  is  a 
retail  advertiser  and  we  never  got  a  rate  cut 
from  a  station  that  hadn't  already  cut  its  rate 
for  someone  else." 

At  that  point  Edward  Petry,  head  of  the 
Edward  Petry  Co.,  joined  the  controversy  to 
observe  that  "Rayco  is  a  national  account.  .  .  . 
I  will  oppose  you.  You  are  trying  to  break  the 
rate  card.  Ninety-five  per  cent  of  our  stations 
have  the  one  rate." 

Mr.  Mogul  replied  that  "if  you  can  prove 
that  Rayco  is  a  national  account  we  will  have 
no  quarter.  I  will  put  up  $10,000  to  your 
favorite  charity." 

$10,000-Sure 

Mr.  Petry  retaliated  that  he  would  gladly 
put  up  $10,000  if  Mr.  Mogul  could  prove  that 
he  was  wrong.  He  further  pointed  out  that  the 
Mogul  agency  cleared  a  schedule  starting  early 
in  July  for  Esquire  boot  polish  and  then 
switched  accounts,  putting  Manischewitz  wine 
in  the  clearances  even  though  some  of  the 
stations  did  not  carry  wine  advertising.  "We 
will  insist  on  charging  national  rates  for  Rayco," 
he  concluded. 

Mr.  Mogul  explained  that  Esquire  had 
dropped  the  spot  schedule  at  the  last  minute 
when  it  was  able  to  buy  part  sponsorship  of  a 
half-hour  nighttime  show  on  ABC-TV  (The 
Masquerade)  and  thus  the  schedule  was  given 
over  to  the  wine  company. 

Sterling  Beeson  of  the  Headley-Reed  repre- 
sentation firm  suggested  that  the  agency  notify 
the  station  representative  whenever  it  was  in 
individual  negotiations  with  a  station.  Mr. 
Mogul  refused  outright,  saying  that  this  was  up 
to  the  station  and  not  any  concern  of  his. 

Frank  Headley,  of  H-R  Representatives, 
asked  Mr.  Mogul  to  explain  the  distinction 
between  a  Buick  dealer  who  pays  the  national 
rate  and  a  Rayco  dealer. 

Mr.  Flanagan  interrupted  with  a  luncheon 
invitation  for  Mr.  Mogul  to  discuss  spot  rates 
with  SRA  members. 

Mr.  Mogul  accepted  the  invitation  "when  and 
if  they  could  get  together  on  a  date." 

Replying  then  to  Mr.  Headley,  Mr.  Mogul 
said  Rayco  had  been  accepted  in  80-odd  cities 
as  a  retail  operator,  "and  if  a  station  has  a  rate 


Broadcasting 


Telecasting 


differential  or  will  give  us  a  deal,  we  have  the 
right  to  take  it." 

The  meeting,  which  lasted  for  about  two 
and  a  half  hours,  concluded  with  an  agreement 
to  hold  a  luncheon  meeting  on  July  28  at 
which  newsmen  and  members  of  SRA  would 
attempt  further  to  clear  the  critical  rate 
problem. 

Others  participating  verbally  in  the  debate 
included  Lloyd  G.  Venard  of  Venard,  Rintoul 
&  McConnell;  Reg  Rollinson,  SRA;  John  E. 
Pearson,  John  Pearson  Co.;  John  Francis,  Free 
&  Peters. 

At  the  opening  of  the  meeting  Mr.  Mogul 
ran  through  the  history  of  his  agency,  which 
was  formed  in  1940.  He  said  that  from  the 
beginning  the  agency  had  been  air-minded. 
Today  the  billing  of  the  agency  is  $6  million. 
75%  of  which  is  in  air  media — with  50%  of 
that  in  radio-tv  spots. 

Rayco  currently  is  spending  about  $750,000 
in  television.  The  agency  services  the  account 
on  a  percentage-of-sales  basis  rather  than  on 
the  usual  commission  arrangement. 

Evans  Elected  President 
Of  Pacific  National  Agency 

TREVOR  EVANS,  vice  president  of  Pacific 
National  Advertising  Agency.  Seattle,  and  for 
almost  10  years  its  radio-tv  director,  has  been 
elected  president.  He 
succeeds  William  H. 
Horsley,  who  be- 
comes chairman  of 
the  board  after  20 
years  as  president 
and  with  the  agency 
since  1919. 

Frank  Horsley, 
son  of  the  newly- 
elected  chairman, 
has  been  named  sec- 
retary, filling  the  va- 
cancy resulting  from 
the  retirement  July  1 
of  H.  O.  Stone  [B«T, 
June  7]. 

Pacific  National's  board  also  elected  George 
Griffis,  with  the  agency's  Portland,  Ore.,  office 
for  the  past  three  years,  as  vice  president,  and 
named  Martin  Boss  assistant  manager  of  the 
Spokane  office. 


NL&B  Appoints  Barker, 
Zeis  to  Media  Posts 

APPOINTMENT  of  William  Barker  and  An- 
drew Zeis  as  assistant  media  directors  and  the 
addition  of  other  personnel  were  announced 
last  week  by  Needham,  Louis  &  Brorby,  Chi- 
cago. The  additions  were  made  the  past  few 
weeks  because  of  increased  billings,  the  agency 
reported. 

New  account  executives  are  Charles  M. 
Dering,  formerly  with  Foote,  Cone  &  Belding; 
John  L.  Baldwin,  Young  &  Rubicam,  and  Daniel 
Welch,  Weiss  &  Geller.  Messrs.  Barker  and 
Zeis  were  with  McCann-Erickson  and  Bryan 
Houston,  respectively. 

Other  additions  include  Don  Dickens,  Allan 
Brown  and  Olive  Lillehei  as  copy  writers.  Mr. 
'  Dickens  was  creative  director  for  McCann- 
Erickson,  San  Francisco;  Mr.  Brown  a  writer 
on  the  Pillsbury  and  Kellogg  accounts  at  Leo 
Burnett,  and  Miss  Lillehei  with  McCann-Erick- 
son, Chicago.  In  other  departments  are  Lee 
Patton,  merchandising;  Ralph  Allison,  research, 
t  nd  Richard  Owen,  art  director. 


MR.  EVANS 


CIO'S  RENEWAL  of  John  W.  Vandercook's  news  commentaries  on  ABC  Radio  is  at- 
tended by  (I  to  r):  seated,  Charles  T.  Ayres,  vice  president  in  charge  of  the  radio 
network;  Henry  Fleisher,  ClO's  public  relations  director;  Mr.  Vandercook;  standing, 
Thomas  Velotta,  ABC  Radio  news  and  special  events  vice  president,  and  Robert 
Maurer,  vice  president,  Henry  J.  Kaufman  &  Assoc.,  Washington. 


BRA  FIRM  BUDGETS 
FOR  RADIO  AND  TV 

Exquisite  Form  plans  to  spend 
million  plus  for  network  time 
in  fall.  Commercials  are  to  be 
in  taste  and  in  line  with 
NARTB  Code  requirements. 

EXQUISITE  Form  Brassieres  Inc.,  New  York, 
will  spend  over  a  million  dollars  this  fall 
sponsoring  a  radio  and  television  network 
show.  The  half-hour  evening  show,  Stop  The 
Music,  will  start  Sept.  7  on  67  ABC-TV  stations, 
alternate  Tuesday  nights,  10:30-11  p.m.  On 
radio  the  same  show  will  be  heard  on  CBS 
Radio,  8-9:30  p.m.  Tuesdays,  on  125  stations, 
with  Exquisite  the  sponsor  of  one  quarter-hour 
segment. 

Before  going  into  the  television  venture, 
Exquisite  Form  had  to  overcome  the  taboo 
codified  by  NARTB  against  closeup  showing 
of  live  models  wearing  bras  on  the  tv  screen. 

"We  believe,"  said  Robert  E.  Heyn,  Exqui- 
site Form's  vice  president  in  charge  of  sales, 
"that  for  the  first  time  we  have  managed  to 
blend  good  brassiere  merchandising  displaying 
and  demonstrating  the  sales  features  of  bras- 
sieres in  the  home,  in  the  presence  of  the 
entire  family,  with  good  taste." 

Adds  Merchandising  Plan 

In  addition  to  the  radio-tv  deal,  the  company 
has  undertaken  a  plan  for  merchandising  the 
program  by  placing  entry  blanks  for  the.  tele- 
phone quiz  in  its  thousands  of  retail  outlets  for 
the  "Mystery  Melody."  To  be  eligible  for  the 
jackpot  prize  listeners  must  fill  in  these  entry 
blanks. 

Grey  Adv.,  New  York,  which  handles  the 
brassiere  company  account,  guided  the  invasion 
into  television.  Arthur  C.  Fatt,  executive  vice 
president  of  the  agency,  said:  "We  feel  very 
confident  that  the  daring  approach  of  Exquisite 
Form  on  television  will  produce  the  largest 


Broadcasting 


Telecasting 


retail  traffic  ever  created  by  the  national  adver- 
tising of  a  brassiere  manufacturer.  Heretofore, 
commercials  have  been  a  serious  problem  for 
bra  manufacturers,  and  most  networks  have  re- 
fused to  approve  live  models  wearing  bras. 

"We  were  able  to  prepare  a  commercial 
which  is  at  once  so  charming  and  delightful, 
while  packing  a  great  sales  punch,  that  we  not 
only  overcame  the  problem  but  succeeded  in 
getting  a  sales  message  of  great  potency." 

5  Firms  Buy  Segments 
Of  'Robert  Q.  Lewis' 

GENERAL  Mills  Inc.,  through  BBDO,  N.  Y., 
will  sponsor  Wednesday  and  Friday  2:15-2:30 
p.m.  EDT  segment  of  the  Robert  Q.  Lewis 
Show  (CBS-TV,  Mon.-Eri.,  2-2:30  p.m.  EDT), 
starting  Sept.  1.  C.  A.  Swanson  &  Sons, 
Omaha,  through  Tatham-Laird,  Chicago,  will 
sponsor  Thursday,  2:15-2:30  p.m.,  portion  of 
same  show,  effective  Aug.  5;  S.  C.  Johnson  & 
Sons  Inc.,  Racine.  Wis.,  through  Needham, 
Louis  &  Brorby,  Chicago,  the  Thursday,  2-2:15 
p.m.  EDT,  period  starting  Sept.  9;  Helene  Cur- 
tis Industries  Inc.,  Chicago,  through  Earle 
Ludgin,  Chicago,  the  Tuesday,  2:15-2:30  p.m. 
EDT,  portion,  starting  Sept.  7,  and  Best  Foods 
Inc.,  N.  Y.,  through  Dancer-Fitzgerald-Sample, 
N.  Y.,  for  the  Wednesday,  2-2:15  p.m.  period. 

Reynolds  Moves  Tv  Billing 
To  Buchanan,  Frank  Agencies 

REYNOLDS  Metals  Co.,  Louisville,  effective 
Oct.  1  will  transfer  its  television  billing — 
about  two  million  dollars — from  the  Russel 
M.  Seeds  Agency,  Chicago,  to  its  two  other 
agencies,  Buchanan  &  Co..,  N.  Y.  (which  has 
been  handling  its  radio  participations  since 
September  1951),  and  the  Clinton  E.  Frank 
Agency,  Chicago.  Both  agencies  will  share 
in  the  billing  of  Reynolds  sponsorship  of  Mr. 
Peepers  on  NBC-TV  and  the  company's  par- 
ticipations in  some  of  NBC-TV's  "spectaculars"^ 
(see  story,  page  52). 

July  19,  1954    •   .Page  33 


MR.  MORGENS 


P&G  Elects  Morgens 
Exec.  Vice  President 

PROMOTION  of  Howard  J.  Morgens,  vice 
president  in  charge  of  advertising  for  the 
Procter  &  Gamble  Co.,  to  executive  vice  presi- 
dent in  charge  of 
all  operations  in  the 
U.  S.  except  the  cel- 
lulose and  oil  mill 
divisions  was  an- 
nounced last  week 
by  Neil  McElroy, 
P&G  president.  W 
Rowell  Chase,  ad- 
vertising manager 
since  1951,  has  been 
named  general  ad- 
vertising manager  in 
charge  of  the  adver- 
tising and  promo- 
tional responsibilities 
heretofore  directed  by  Mr.  Morgens. 

In  other  personnel  changes,  Walter  L.  Lingle 
Jr.  becomes  executive  vice  president  in  charge 
of  the  cellulose  division;  Renton  K.  Brodie 
assumes  the  post  of  administrative  vice  president 
in  charge  of  finance  and  other  general  corpo- 
rate affairs,  and  Kelly  Y.  Siddall  becomes  vice 
president  and  comptroller. 

Mr.  Morgens  and  Mr.  Lingle,  previously  vice 
president  in  charge  of  operations,  were  made 
vice  presidents  of  the  company  in  1950.  Mr. 
Brodie  has  been  a  vice  president  since  1942. 
Mr.  Chase  has  been  with  P&G  since  1931,  and 
was  named  manager  of  the  brand  promotion 
division  in  1936  and  advertising  manager  in 
1951.  Mr.  Siddall  joined  the  company  in 
1926  and  served  in  various  accounting  capaci- 
ties, most  recently  as  comptroller  and  a  mem- 
ber of  the  administration  committee. 

Mr.  McElroy  said  the  changes  in  manage- 
ment structure  were  made  because  "the  growth 
of  the  company's  business  has  made  apparent 
the  desirability  of  putting  increased  manage- 
ment attention  upon  the  diversified  and  highly 
competitive  business  of  our  company." 

$15  Million  Ad  Campaign 
Being  Drafted  by  Motorola 

MOTOROLA  Inc.,  Chicago,  expects  to  com- 
plete radio-tv  advertising  plans  in  the  next  30 
days  in  connection  with  a  planned  $15  million 
merchandising-market  campaign  for  color  and 
monochrome  tv  receivers  for  the  next  12 
months. 

The  campaign  is  designed  to  promote  sale 
of  Motorola's  new  black-and-white  tv  models 
and  its  new  large-screen  color  tv  sets  which 
are  pegged  for  sale  at  $895  and  $995 — re- 
portedly the  first  to  be  marketed  below  $1,000 
[B*T,  July  121. 

The  manufacturer  has  dropped  its  Motorola 
Tv  Theatre  on  ABC-TV  for  next  fall.  Agency 
is  Ruthrauff  &  Ryan,  Chicago. 

Ludcke  to  Head  C&H 
Minneapolis  Operation 

GEORGE  O.  LUDCKE  Jr.,  account  executive, 
Campbell-Mithun,  Minneapolis,  has  been  ap- 
pointed manager  of  the  new  Mineapolis  office  of 
Calkins  &  Holden  Inc.,  to  be  opened  Aug.  2, 
H.  L.  McClinton,  president  of  the  agency,  an- 
nounced last  week. 

C  &  H  is  one  of  the  nation's  oldest  advertising 
agencies.  It  was  founded  in  1901  by  Earnest 
Elmo  Calkins.  Among  its  clients  are  the  Pru- 


•  ADVERTISERS  &  AGENCIES  • 


dential  Insurance  Co.,  with  a  new  north  central 
home  office  in  Minneapolis.  Headquarters  of 
C  &  H  are  in  New  York,  with  branches  in 
Chicago  and  Los  Angeles. 

Two  other  executives  have  joined  the  agency. 
They  are  George  B.  Bogatt,  formerly  with  J.  R. 
Pershall  Co.,  who  joins  the  Chicago  office  Aug. 
1  as  an  account  supervisor,  and  Kenneth 
Mahler,  BBDO,  Boston,  to  the  copywriting  de- 
partment of  Calkins  &  Holden  in  New  York. 

NETWORK  NEW  BUSINESS 

Mutual  of  Omaha  to  sponsor  Greatest  Moments 
in  Sports,  Fri.,  10:30-11  p.m.  on  NBC-TV, 
effective  July  30,  replacing  Friday  Night  Fights, 
which  will  return  Sept.  3.  Agency:  Bozell  & 
Jacobs,  Omaha. 

Monsanto  Chemical  Co.'s  plastic  div.,  Spring- 
field, Mass.,  to  sponsor  CBS-TV's  Morning 
Show  (Mon.-Fri.,  7-9  a.m.  EDT),  effective  July 
27,  for  62  participations  this  year  and  others  in 
1955.  This  is  company's  debut  in  tv.  Agency: 
Gardner  Adv.,  N»  Y. 

Plymouth  cars  will  sponsor  telecast  of  Detroit 
Lions-Green  Bay  Packers  football  game  Nov. 

25,  Thanksgiving  Day,  on  full  DuMont  net- 
work. Agency:  N.  W.  Ayer  &  Son,  N.  Y. 

Lemon  Products  Advisory  Board,  L.  A.,  has 

doubled  current  summer  advertising  and  added 
singing  commercials  by  Margaret  Whiting  on 
The  Falcon,  The  Hammer  Guy,  Squad  Room, 
Official  Detective  and  Counterspy  on  475  MBS 
stations,  five  nights  weekly.  Campaign  supple- 
ments original  15-weeks  contract  for  participa- 
tions on  NBC-TV  Saturday  Night  Revue. 
Agency:  McCann-Erickson  Inc.,  L.  A. 

NETWORK  RENEWALS 

American  Tobacco  Co.,  N.  Y.  (Lucky  Strike 
cigarettes),  renews  Jack  Benny  Show  over  CBS 
Radio  (Sun.,  7-7:30  p.m.  EST),  starting  Sept. 

26.  Agency:  BBDO,  N.  Y. 

Anheuser-Busch  (Budweiser  beer)  St.  Louis,  re- 
news Sports  Today  With  Bill  Stern  (ABC  Radio, 
Mon.-Fri.  6:30-45  p.m.  EDT),  effective  Sept. 
13.  Agency:  D'Arcy  Adv.,  St.  Louis. 

AGENCY  APPOINTMENTS 

Simpson  Optical  Co.,  Chicago  (precision  photo- 
graphic lenses),  appoints  Al  Paul  Lefton  Co., 
Phila.,  whose  Chicago  office  will  service  ac- 
count. 

American  Stores  Co.  (Acme  super  markets), 
Philadelphia,  appoints  Arndt,  Preston,  Chapin, 
Lamb  &  Keen  Inc.,  same  city. 

Siegler  Enamel  Range  Co.,  Centralia,  111.,  for  its 
subsidiary,  Siegler  Heater  Corp.,  appoints  Mar- 
vin Gordon  &  Assoc.,  Chicago.  Radio-tv  will  be 
used  for  "largest  advertising  appropriation  in 
the  company's  history." 

Golden  Arrow  Dairy,  San  Diego,  names  Dan 
Lawrence  Co.,  same  city.  George  O.  Reed  is 
account  executive. 

Reinhardt  Advertising  Inc.,  Oakland,  Calif., 
names  William  W.  Harvey  Inc.,  Hollywood,  as 
Southern  California  representative  for  San 
Francisco  Brewing  Co.  (Burgermeister  beer) 
account. 

Real  Record  Co.,  Pasadena  (phonograph  record 
manufacturers)  names  Taylor-Pearson  Inc., 
L.  A. 


A  &  A  PEOPLE 

Robert  S.  Congdon,  Ward  Wheelock  Co.,  N.  Y., 
to  Harry  B.  Cohen  Adv.,  as  a  vice  president 
and  member  of  the  account  management  group. 

George  T.  Bryant,  national  sales  manager,  ma- 
jor appliances,  Gray- 
bar Electric  Co.,  to 
C  o  m  p  t  o  n  Adv.. 
N.  Y.,  as  a  vice 
president.  He  will 
work  with  the  appli- 
ance industry  in  be- 
half of  Dash,  Procter 
&  Gamble's  new  de- 
tergent for  automatic 
washing  machines. 

E.  A.  W.  Schulen- 
burg,  formerly  vice 
president,  Gardnei 
Adv.  Co.,  N.  Y.,  tc 
Ridgway  Adv.  Co.,  St.  Louis,  as  vice  president 
and  member  of  executive  committee. 

Stuart  Nicholson,  senior  Seattle  office  account 
executive,  West-Marquis  Inc.,  elected  vice  presi- 
dent of  agency  and  named  manager  of  Seattle 
office. 

L 

John  G.  Copeland,  Grant  Adv.  Inc.,  Chicago, 
appointed  vice  president  and  comptroller. 

Ann  Boniello  promoted  to  administrative  as- 
sistant to  chairman  of  the  board  of  directors  and 
plans  board,  Calkins  &  Holden,  N.  Y.;  Helen 
Collins  (Mrs.  A.  R.  Morelli)  promoted  to  new 
York  office  manager  and  will  also  direct1 
agency's  traffic  control  system  in  New  York. 
Chicago,  Los  Angeles  and  Minneapolis  offices. 


MR.  BRYANT 


MISS  BONIELLO 


MISS  COLLINS 


Rowe  S.  Giesen,  account  executive,  and  Rolanc 
E.  Jacobson,  radio-tv  director,  William  W.  Harj 
vey  Inc.,  Los  Angeles,  named  vice  presidents- 
handling  the  agency's  eastern  clients  in  tv  filrr 
production  and  in  charge  of  the  commercia 
div.,  respectively. 

Paul  Lehman  appointed  production  manager 
Leo  Burnett  Co.,  Chicago,  succeeding  Johi 
Demko,  resigned. 

Robert  W.  Hayes,  formerly  with  Dayton  Co.' 
Minneapolis  department  store,  appointed  heac 
of  tv-radio  dept.,  Kerker-Peterson  &  Assoc. 
same  city. 

George  Haight,  associate  producer  on  CBS-TS 
Four  Star  Playhouse,  to  McCann-Erickson  Inc. 
Hollywood,  as  production  supervisor  on  upcom 
ing  CBS-TV  series  for  Chrysler  Corp. 

James  A.  Mahoney  is  resigning  as  account  exec 
utive  and  director  of  station  relations,  Lennei 
&  Newell,  N.  Y.  His  future  plans  will  be  an 
nounced  later. 


Page  34 


July  19,  1954 


Broadcasting 


Telecastinc 


FILM 


Ken  C.  Snyder,  tv  commercial  supervisor,  San 
Francisco,  to  Stockton,  West,  Burkhart  Inc., 
Cincinnati,  as  director,  tv  department. 

Cecil  K.  Carmichael,  member  of  publicity-pro- 
motion staff,  Benton  &  Bowles,  N.  Y.,  pro- 
moted to  associate  account  executive. 

John  J.  H.  Phillips,  Stockton,  West,  Burkhart 
(inc.,  Cincinnati,  to  Compton  Adv.,  N.  Y.,  as 
account  executive.  Ed  Macon,  Kastor,  Farrell, 
Ghesley  &  Clifford,  N.  Y.,  to  Compton  Adv., 
as  art  director. 

Richard  M.  Scanlan  named  account  executive, 
Hicks  &  Greist,  N.  Y. 


North  Clarey,  Kudner  Agency,  N.  Y.,  to  Comp- 
ton Adv.,  same  city,  as  account  executive. 


.  Norman  Anderson  and  Currie  Brewer  resign 
from  Leo  Burnett  Co.,  Chicago,  to  join  John 
W.  Shaw  Adv.,  same  city,  as  account  executives. 


Mildred  Barrick  Dudley,  formerly  timebuyer, 
Tatham-Laird,  Chicago,  appointed  media  direc- 

-    tor,  Grubb  &  Petersen  Adv.,  Champaign,  111. 

a  i 

Frank  Bibas,  in  charge  of  film  production, 
radio-tv  dept.,  McCann-Erickson,  N.  Y.,  trans- 
fers Aug.  15  to  Hollywood  office  to  supervise 
:  production  of  all  tv  commercials  filmed  on 
West  Coast. 

. 

Joseph  A.  Vodneck,  associate  copy  chief,  El- 
:   wood  J.  Robinson  Inc.,  L.  A.,  to  Hicks  & 
I  Greist,  N.  Y.,  as  copy  writer. 

i 

a  j  Reginald  Roome  Jr.,  account  executive,  Davis, 
,j  i  Parnis  &  Strohmeier,  N.  Y.,  to  contact  dept., 
Geyer  Adv.,  N.  Y. 

Richard  W.  Burns,  sales  manager,  Cal-Ray 
Bakeries,  L.  A.,  named  vice  president  in  charge 
of  sales. 

E.  C.  K.  Chivers  named  eastern  district  man- 
ager and  E.  R.  Fernau  named  midwestern  dis- 
trict manager,  Diamond  Match  Co.,  N.  Y.  Mr. 
Fernau  succeeds  Kermit  M.  Ness,  appointed 
sales  manager,  book  match  advertising  dept. 

Melvin  Helitzer,  formerly  director  of  public 
relations,  Toy  Guidance  Council,  N.  Y.,  named 
director  of  public  relations.  Ideal  Toy  Corp., 
N.  Y. 


Cyril  Solomon,  formerly  merchandising  direc- 
tor, Food  Fair  stores,  appointed  merchandising 
manager,  Kitchens  of  Sara  Lee  Inc.,  Chicago 
(butter  coffee  cake,  butter  pound  cake,  cream 
cheese  cake). 


I  I  Drucilla  Handy  appointed  public  relations  and 
educational  director,  toiletries  div.,  Helene  Cur- 
tis Industries  Inc.,  Chicago. 

Leo  Pistone,  art  director,  Wm.  Filene's  Sons 
Co.,  Boston  department  store,  to  Harold  Cabot 
&  Co.,  advertising  agency,  Boston,  in  same  capa- 
city. 

Tom  Slater,  former  vice  president  in  charge  of 
1  radio  and  tv,  Ruthrauff  &  Ryan,  N.  Y.,  elected 
president  of  New  York  Alumni  Assn.  of  North- 
western U. 

■1 

j  i  James  W.  Blackburn,  44,  vice  president  and 
]  copy  group  chief,  McCann-Erickson,  N.  Y., 
died  July  13  after  an  eight-week  illness. 

Don  Copeland,  61,  one  of  Canada's  earliest 
network  announcers,  died  July  5.  In  recent 
years  he  operated  his  own  advertising  agency, 
Broadcast  Adv.  Sales,  Toronto. 

Broadcasting    •  Telecasting 


Harvester  Buys  'Ivy'; 
TPA  Seeks  Co-Sponsors 

INTERNATIONAL  Harvester  Co.  has  signed 
for  The  Halls  of  Ivy,  produced  by  Television 
Programs  of  America,  in  top  markets  starting 
in  October,  M.  F.  Peckels,  manager  of  the 
consumer  relations  department  of  International 
Harvester  Co.,  announced  last  week. 

The  company  has  authorized  Milton  Gordon, 
president  of  TPA,  to  negotiate  for  co-sponsor- 
ship in  other  markets  in  order  to  permit  the 
widest  possible  national  coverage  of  the  half- 
hour  show. 

Depending  on  availabilities,  the  program 
will  either  be  broadcast  on  a  network  or  on  a 
wide  national  spot  basis.  Details  of  both 
markets  and  coverage  will  be  announced  later. 
The  sponsor  will  advertise  the  company  and 
its  entire  line  of  products,  with  major  empha- 
sis on  refrigeration  and  motor  trucks. 

The  series  co-stars  Ronald  Colman  and  his 
wife,  Benita  Hume.  It  will  be  written  by  Don 
Quinn,  directed  by  William  Cameron  Menzies 
and  Norman  McLeod.  Leo  Burnett  Co.,  Chi- 
cago, is  agency. 

Prockter  Tv  Series 

To  Have  Movie  Version 

PLANS  were  announced  last  week  by  Bernard 
J.  Prockter,  president  of  Prockter  Television 
Enterprises,  to  produce  a  full-length  motion 
picture  for  theatrical  distribution  based  on  the 
company's  Treasury  Men  in  Action  tv  filmed 
series. 

Mr.  Prockter  said  he  flew  to  Europe  a  few 
weeks  ago  to  inspect  locales  and  studios  in 
England  and  France  for  use  in  making  the 
Treasury  Men  motion  picture.  He  expressed 
the  belief  that  this  is  the  first  time  a  full-length 
theatrical  film  drama  will  be  made  following 
the  format  of  a  tv  filmed  series.  Like  the  tv 
show,  Mr.  Prockter  added,  the  motion  picture 
will  be  produced  with  the  full  cooperation  of 
the  Treasury  Dept.  Production  is  expected 
to  begin  early  in  1955. 

The  Treasury  Men  in  Action  tv  filmed  series, 
produced  by  PTE  for  the  past  four  years,  will 
be  carried  over  ABC-TV,  starting  in  September. 
Thirty-nine  films  currently  are  in  production 
at  the  American  National  Studios  in  Holly- 
wood. 

Webb  Again  Faces  Suit 
For  'Dragnet7  Episode 

CARNIVAL  operator  Lewis  E.  Smith,  who 
was  rebuffed  when  a  Los  Angeles  Federal  court 
threw  out  his  $100,000  damage  suit  against 
Jack  Webb,  KNBH  (TV)  Hollywood  and 
others  [B*T,  July  5],  has  filed  his  suit  in  Los 
Angeles  Superior  Court,  increasing  the  claim 
for  damages  to  $200,000.  The  U.  S.  judge  had 
ruled  the  original  complaint  contained  no  cause 
of  action  in  a  Federal  court. 

Mr.  Smith  charged  NBC  Radio's  June  8 
Dragnet  broadcast  falsely  portrayed  him  as 
"mentally  deficient"  and  invaded  his  privacy. 
Mr.  Smith  last  March  reported  a  black  panther 
loose  in  the  Los  Angeles  area  and  later  revealed 
the  story  was  a  "publicity  stunt." 

Screen  Gems  Production  Up 

AS  AN  INDICATION  of  increased  produc- 
tion activity  at  the  New  York  studios  of  Screen 
Gems  Inc.,  Ralph  N.  Cohn,  vice  president  and 
general  manager,  reported  last  week  that  cur- 
rent production  includes  17  commercials  and 


ON  HIS  RECENT  trip  to  meet  the  nation's 
mayors,  Thomas  Mitchell  (c),  star  of  the 
upcoming  Mayor  of  the  Town  tv  film  series, 
is  greeted  by  Aaron  Beckwith  (I),  vice 
president  of  United  Television  Programs 
Inc.,  New  York,  which  has  regional  syndi- 
cation rights  to  the  series,  and  Abe  I. 
Stark,  New  York  City  Council  president. 


five  Big  Playback  tv  filmed  programs. 

Seven  of  the  commercials  are  being  made 
for  Quick,  a  Richard  Hudnut  preparation.  The 
agency  is  Kenyon  &  Eckhardt. 

Screen  Gems  also  is  producing  eight  spot 
announcements  for  The  Wander  Co.,  Chicago, 
(Ovaltine).  The  agency  is  Tatham-Laird,  Chi- 
cago. 

Two  announcements  are  being  prepared  for 
Burlington  Mill's  Cameo  stockings.  The  agency 
is  Donahue  &  Co.,  New  York. 

Biltmore  Plans  Aug.  9  Opening 
For  Huge  Studios  in  New  York 

WHAT  were  said  to  be  New  York's  largest 
studios  for  production  of  television  motion 
pictures  and  film  commercials  will  be  opened 
by  Biltmore  Production  Corp.  on  Aug.  9,  with 
four  large  studios  at  68  East  4th  St.,  Louis  L. 
Klotz,  president  of  Biltmore  Productions,  an- 
nounced last  week. 

Mr.  Klotz  is  head  of  his  own  firm,  Klotz 
Productions,  which  will  hereafter  be  a  part  of 
Biltmore  Productions. 

The  68  East  4th  St.  building  contains  four 
studios:  (1)  50  x  120  feet;  (2)  50  x  100,  and 
(3)  two  that  are  50  x  60  feet  each.  All  contain 
sound  recording,  projection  room,  and  editing 
facilities,  etc.  The  studios  already  have  two 
shows  in  production — 78  half-hour  musicals 
and  39  half-hour  dramatic  shows. 

Producers,  NBC  Show 
Color  Film  Processes 

FILM  PRODUCERS  Assn.  of  New  York,  in 
cooperation  with  NBC,  conducted  a  closed- 
circuit  tv  color  demonstration  last  Monday 
at  the  Colonial  Theatre  in  New  York,  utilizing 
color  prints  of  various  processes. 

The  demonstration  featured  the  first  closed 
circuit  telecast  of  35mm  color  made  specifi- 
cally for  tv,  showing  Technicolor  and  Eastman 
Color.  Presented  also  were  16mm  prints  of 
Technicolor,  Kodachrome  and  Eastman. 

In  attendance  at  the  session  were  approxi- 
mately 300  persons  said  to  represent  a  cross 
section  of  the  television  industry,  including 
personnel  from  agencies,  networks,  sponsors, 
producers  and  film  laboratories.  FPA  currently 
is  planning  the  production  of  some  new  tests 
with  opticals  and  special  effects. 

July  19,  1954    •    Page  35 


No  'Lucy7  After  1956 

UPON  completion  of  Desilu  Productions' 
current  contract  with  Philip  Morris  &  Co. 
in  1956,  there  will  be  no  more  /  Love 
Lucy  tv  films  made,  according  to  present 
plans,  star  Lucille  Ball  revealed.  She  has 
always  wanted  to  direct,  the  comedienne 
declared,  adding  there  is  a  possibility  she 
might  do  "an  hour-long  show  in  color 
every  three  months  or  so."  Miss  Ball  said 
the  desire  to  spend  more  time  with  her 
children  was  the  reason  behind  her  deci- 
sion. 


Ziv  TVs  Three  Lives7 
Renewed  in  87  Markets 

ZIV  Television  Programs  announced  last  week 
it  has  obtained  87  renewals  for  its  /  Led  Three 
Lives  tv  filmed  series,  effective  at  the  expiration 
of  current  contracts.  The  company  recently 
started  production  on  the  second  year's  pro- 
gramming of  the  series. 

Latest  renewals  were  signed  by  Phillips  Petro- 
leum Co.,  which  already  had  negotiated  for  the 
series  in  23  markets,  for  showing  also  in 
Tampa-St.  Petersburg,  Miami,  Salt  Lake  City, 
and  Amarillo,  and  by  WABC-TV  New  York. 
Phillips  Petroleum  agency  is  Lambert  &  Feasley, 
New  York.  WABC-TV  has  given  first  refusal 
rights  to  the  current  New  York  sponsors  of  / 
Led  Three  Lives,  U.  S.  Tobacco  Co.  and  Ron- 
zoni  Macaroni  Co. 

Odium  Negotiates  for  RKO 

NEGOTIATIONS  were  held  last  week  between 
Floyd  Odium,  president  of  the  Atlas  Corp., 
and  Howard  Hughes,  president  of  RKO,  over 
the  possibility  of  Mr.  Odium's  acquiring  the 
motion  picture  company.  A  spokesman  for 
Mr.  Odium  in  New  York  could  confirm  only 
that  the  two  had  been  conferring  and  said  no 
transaction  had  been  completed  by  Thursday 
night. 

FILM  SALES 

United  Television  Programs  Inc.,  Hollywood, 
announces  the  following  sales:  Waterfront  to 
WDBO-TV  Orlando,  Fla.  (First  Federal  Savings 
&  Loan)  for  52  weeks,  WCAU-TV  Philadelphia 
(Philadelphia  Dairies)  for  30  weeks,  Detroit 
market  (Stroh  Brewery)  1 3  weeks  renewal; 
Fulton  Lewis  jr.  to  WDBO-TV  Orlando  for  26 
weeks;  Rocky  Jones,  Space  Ranger  to  KCOP 
(TV)  Hollywood  (Can-O-Pop),  WBZ-TV  Bos- 
ton for  26  weeks;  Royal  Playhouse  to  KELO- 
TV  Sioux  Falls,  S.  D.,  for  two  years;  Counter- 
point'  to  Johnstown,  Pa.  market  (Hollywood  400 
Rotisserie)  for  13  weeks;  both  packages  to 
KSTM-TV  St.  Louis  for  52  weeks,  WCHS-TV 
Charleston,  W.  Va.,  for  78  weeks,  KGMB-TV 


WMSL-TV  Decatur,  Ala.,  signs  for  seven 
film  series  from  Official  Films  Inc.  L  to  r: 
Bill  Guy,  station  manager;  Frank  Whise- 
nant,  WMSL-TV  president  and  general 
manager,  and  Jeff  Davis,  head  of  Official 
Films'  Atlanta  office.  The  films  are  Music 
Hall  Varieties,  Terry  and  the  Pirates,  Car- 
toon Library,  My  Hero,  Secret  File  U.S.A., 
Town  &  Country  Time  and  Colonel  March 
of  Scotland  Yard. 


Honolulu  for  two  years;  Hollywood  Offbeat 
to  Cincinnati,  Huntington,  Wheeling  and 
Steubenville  markets  (Hollywood  400  Rotisserie) 
for  13  weeks,  KTTV  (TV)  Hollywood  for  52 
weeks  renewal.  WSM-TV  Nashville,  KSL-TV 
Salt  Lake  City  for  15  weeks;  Heart  of  the  City 
to  Saginaw  and  Bay  City,  Mich,  markets  (Fal- 
staff  Brewing  Corp.);  Lone  Wolf  to  WGR-TV 
Buffalo  (William  Simon  Brewery)  for  52  weeks, 
WABT  (TV)  Birmingham  (R.  L.  Ziegler  Inc.) 
for  52  weeks;  WEAR-TV  Pensacola,  Fla.,  (Pure 
Oil  Co.),  KVTV  (TV)  Sioux  City,  Iowa,  for  52 
weeks,  KERO-TV  Bakersfield,  Calif.  (Phillips 
Jewelry)  for  52  weeks. 

WNBK  (TV)  Cleveland  has  contracted  52 
western  feature  films  from  Louis  Weiss  &  Co., 
L.  A.,  each  of  which  will  have  one  full-length 
run  and  two-runs  in  a  newly  edited  half-hour 
version.  WSM-TV  Nashville  and  WAGA-TV 
Atlanta  have  acquired  the  block  of  features  on 
two-run  basis  in  their  original  length.  WCAU- 
TV  Philadelphia  has  taken  Craig  Kennedy 
Criminologist  for  two  more  showings  during 
next  12  months,  marking  fifth  and  sixth  runs  of 
series  by  that  station. 

FILM  DISTRIBUTION 

Interstate  Television  Corp.,  Hollywood  has 
acquired  distribution  rights  to  Adventure  Al- 
bum, 26  quarter-hour  film  series  featuring 
Wallace  Taber,  and  Popular  Science,  originally 
released  by  Paramount  Pictures  as  35  mm  half- 
hour  theatrical  subjects.  Popular  Science  will 
be  distributed  in  both  quarter-hour  and  half- 
hour  16  mm  versions.  Both  series  are  Toby 
Anguish  packages.  Sales  of  The  Little  Rascals, 
according  to  Interstate  President  G.  Ralph  Bran- 
ton,  are  running  ahead  of  print  availability, 
necessitating  assignment  of  four  film  laboratories 
to  process  16  mm  footage.  Sterling  Films  Ltd., 
Toronto,  has  been  appointed  Interstate  repre- 
sentative for  Canadian  distribution. 

FILM  PRODUCTION 

Walt  Disney  Poductions,  Burbank,  Calif.,  has 
started  shooting  first  film  for  ABC-TV  Disney- 
land series,  which  premieres  Oct.  27.  "Adven- 
tureland"  is  being  filmed  in  color  by  Will  Cline, 
and  appearing  in  this  film  with  Mr.  Disney,  who 
will  be  seen  in  each  of  the  26  hour-long 
features,  are  its  writers,  Winston  Hibler  and 
James  Algar.  Directing  "Adventureland"  is 
Richard  Bare. 

Screen  Gems  Inc.,  Hollywood,  is  completing 
"A  Trip  Around  the  Block"  for  NBC-TV  Ford 
Theatre,  starring  Jan  Sterling  and  Steve 
Cochran.  Leslie  Kardos,  writer-director  whose 
career  started  in  Budapest,  is  making  his  tv 
debut  as  director  of  script  by  Richard  Morris. 

RANDOM  SHOT 

Kling  Studios,  Hollywood,  has  opened  12  new 
fully  equipped  editing  rooms,  just  completed 
as  part  of  extensive  remodeling  and  improve- 
ment program,  on  which  approximately  $265,- 
000  has  been  spent  to  date. 

William  F.  Broidy  Productions,  Hollywood,  has 
leased  21-office  building  at  KTTV  (TV)  Holly- 
wood studios  for  firm's  entire  production  and 
office  staffs  to  facilitate  its  expanded  tv  film  and 
motion  picture  schedule.  Filming  on  Wild  Bill 
Hickok  and  upcoming  Secret  Service  Agent 
series  remains  centered  at  Brodco's  Sunset 
Studios  and  Cedar  Lake  location  site. 

National  Tulip  Society,  N.  Y.,  non-profit  organi- 
zation, is  making  available  to  tv  stations  at  no 
cost  four-minute  film  featurette,  'Your  Garden 
Next  Spring,"  prepared  especially  for  tv.  Film 


shows  how  tulips,  hyacinths,  daffodils  and  other 
flowers  dress  up  a  home,  how  flower  bulbs  are 
cultivated  and  instructs  in  how  and  where  to 
plant  for  best  results.  Address:  Films  of  the 
Nations  Distributors  Inc.,  62  W.  45th  St.,  New 
York  36. 

Armand  Denis,  explorer  and  film  maker,  is  in 
Africa  making  a  series  of  tv  films  on  African 
adventure  for  BBC.  He  is  seeking  a  commercial 
sponsor  in  U.  S.  Warren  D.  Devine  Editorial 
Services,  Detroit,  is  assisting  Mr.  Denis  in  se- 
curing a  U.  S.  sponsor. 

Al  Knudson,  head  of  radio-tv  dept.,  Allan 
Christopher  Adv.,  and  Tony  Rivers,  Young 
America  Films  Inc.,  N.  Y.,  form  production 
unit  and  are  readying  tv  comedy  film  series 
Lady  Law,  starring  Zazu  Pitts. 

FILM  PEOPLE 

Ben  Cohn,  head  of  radio-tv  dept.,  Warner  Bros., 
Burbank,  Calif.,  to  McCadden  Corp.,  Holly- 
wood, as  publicity  director. 

John  Steadman,  former  writer-producer,  Mc- 
Cann-Erickson  Inc.,  S.  F.,  to  sales  staff,  Hubbard 
Hunt  Productions  Inc.,  Hollywood  tv  film  com- 
mercial production  firm. 

Allan  Cullimore,  formerly  of  MacLaren  Adv. 
Ltd.,  Toronto,  named  production  consultant,  tv 
film  production,  S.  W.  Caldwell  Ltd.,  same  city, 
tv  film  producers  and  distributors. 

Jack  Mahoney,  star  of  Range  Rider  tv  film 
series,  signed  to  exclusive  seven-year  contract  by 
20th  Century-Fox. 

Dr.  Hans  Haber,  high-altitude  and  space-flight 
authority  and  associate  physicist,  UCLA,  signed 
by  Walt  Disney  as  technical  consultant  on  space 
medicine  for  "Land  of  Tomorow"  segment  of 
upcoming  ABC-TV  Disneyland  series. 

Barry  Kelley,  motion  picture  actor,  assigned 
continuing  role  of  the  assistant  managing  editor 
in  Big  Town  film  series  by  Gross-Krasne  Inc., 
Hollywood. 

Billy  Chapin,  10-year-old  Hollywood  motion 
picture  and  tv  film  actor,  signed  by  Rawlins- 
Grant  Inc.,  that  city,  to  portray  continuing  role 
of  "Butch"  in  Mayor  of  the  Town  series. 

Richard  Sheppard,  film  supervisor,  S.  W.  Cald- 
well Ltd.,  Toronto,  on  three-week  trip  to  Eng- 
land to  investigate  tv  film  exports  and  study 
start  of  commercial  tv  in  England. 

Beverly  Wills,  daughter  of  Joan  Davis,  who 

acted  last  season  with  her  mother  in  the  NBC- 
TV  /  Married  Joan  film  series,  and  Lt.  Alan 
Grossman  were  married  July  11. 

Gerald  Geraghty,  47,  writer  on  many  tv  west- 
ern features,  died  of  a  cerebral  hemorrhage 
July  8. 


Page  36    •    July  19,  1954 


Broadcasting    •  Telecasting 





Buy  WHO  L 

and  Get  Iowa's  Metropolitan  Areas,. 
Ptut  the  Remainder  of  Iowa! 


TAKE  DRUGSTORE 


7.1%  CEDAR  RAPIDS 

5.1%  TRI-CITIES- 

13.4%  DES  MOINES 

2.0%  DUBUQUE- 

5.8%  SIOUX  CITY 

4.6%  WATERLOO 

62.0%  REMAINDER  OF  STATE 


SALES,  FOR  INSTANCE! 


S.A.M.  DAYTIME 
STATION  AUDIENCE  AREA 


THE  "REMAINDER  OF  IOWA"  ACCOUNTS  FOR  THESE  SALES: 

(Which  You  MISS  Unless  You  Cover  the  Entire  State) 

67.2%   Food  Stores 
63.2%   Eating  and  Drinking  Places 
47.9%   General  Merchandise  Stores 
57.5%   Apparel  Stores 
61.4%   Home  Furnishings  Stores 
65.9%   Automotive  Dealers 
74.9%   Filling  Stations 
80.8%   Building  Material  Groups 
62.0%  Drugstores 
Source:  1954  Consumer  Markets 





MISSOURI 


FREE  &  PETERS,  INC.,  National  Representatives 


BUY  ALL  of  IOWA- 
MHus  "Iowa  Plus"— with 

WHO 

Des  Moines  .  .  .  50,000  Watts 

Col.  B.  J.  Palmer,  President 
P.  A.  Loyet,  Resident  Manager 


EVERY  27  SECONDS  SOME 


BODY  WRITES  TO  WBC 


In  the  first  five  months  of  1954  .  .  . 

80,094  people  wrote  to  WBZ-WBZA,  including  15,000 
who  requested  a  snowfall  map  offered  in  just  six  an- 
nouncements. 

58,830  wrote  to  WBZ-TV.  And  last  year  a  sponsor  got 
71,759  responses  to  one  of  its  amateur  shows. 

62,229  wrote  to  KYW  . . .  2,024  of  them  for  health  booklets 
in  just  two  weeks. 

78,122  wrote  to  WPTZ.  And  during  this  time,  in  addition, 
one  sponsor  heard  from  35,467  listeners  to  his  show. 

115,723  wrote  to  WOWO.  One  week  brought  $2,320  in  $5 
orders  for  a  garden  product. 


45,749  wrote  to  KDKA.  In  six  weeks,  8,816  of  them  from 
131  counties,  19  states  and  Canada  sent  quarters  and 
boxtops  for  gladiolus  bulb  premium  offer. 

39,610  wrote  to  KEX.  A  two-week  Valentine  Day  contest 
drew  5,511  entrants. 

You  see.  People  don't  just  tune  to  the  WBC  stations. 
They  do  something  about  what  they  hear.  That's 
Audience  Action!  If  you  want  to  hear  more,  call  your 
nearest  WBC  station  or  Eldon  Campbell,  WBC  National 
Sales  Manager,  at  Plaza  1-2700,  New  York.  Ask  about 
substantial  group  and  frequency  discounts  on  the 
Audience  Action  stations,  too. 


WESTINGHOUSE   BROADCASTING   COMPANY,  INC. 


PERSONNEL  RELATIONS 


STATIONS  GROSSING  UNDER  $200,000 
NOT  UNDER  FEDERAL  LABOR  LAWS-NLRB 

About  80%  of  radio  stations  and  a  smaller  ratio  of  tv  outlets  will  no 
longer  be  subject  to  the  Wagner  and  Taft-Hartley  Acts  under  a  new 
NLRB  policy.  Many  questions,  however,  are  left  unanswered. 

ers.  Another  is  the  prospect  of  strikes  or  picket 
lines  and  secondary  boycotts. 

It  was  pointed  out  that  while  several  states 
have  labor  laws,  only  two — New  York  and 


MR.  TOWER 


RADIO  and  tv  stations  grossing  less  than 
$200,000  a  year  are  no  longer  subject  to  Federal 
labor  laws  (Wagner  and  Taft-Hartley  Acts), 
under  a  policy  decision  issued  last  week  by 
National  Labor  Relations  Board. 

About  80%  of  radio  stations  and  a  much 
smaller  ratio  of  tv  stations  will  revert  to  pre- 
New  Deal  labor  relations,  judging  by  first  in- 
terpretations of  the  NLRB  decision. 

Unanswered,  however,  are  a  number  of  im- 
portant questions  that  affect  management  and 
may  determine  whether  a  station  is  still  subject 
to  federal  laws. 

Charles  H.  Tower,  manager  of  the  NARTB 
Employe-Employer  Relati  ons  Dept.,  said  there 
no  longer  are  unfair  labor  practices  for  em- 
ployers or  for  unions 
in  the  case  of  sta- 
tions grossing  less 
than  $200,000.  He 
added  that  state  la- 
bor laws  will  still 
apply,  with  some  in- 
dustrial states  having 
statutes  containing 
some  of  the  pro- 
visions in  the  Wag- 
ner and  Taft-Hartley 
Acts. 

Mr.  Tower  told 
B»T  the  decision  "is 
the  most  important 
ever  handed  down  by  the  NLRB  since  its 
creation  in  1947  when  the  Taft-Hartley  Act 
was  passed." 

Unions,  as  well  as  management,  are  affected 
by  the  NLRB  decision  and  will  have  more  free- 
dom in  their  relations  with  stations.  Lawson 
Wimberly,  assistant  to  the  president  of  IBEW, 
told  B»T  he  doubted  if  the  board  action  "would 
do  much  to  stabilize  labor  relations." 

Mr.  Wimberly  said  the  board  "has  been  help- 
ful in  finding  who  represents  whom"  although 
he  questioned  the  importance  of  the  board's 
enforcement  of  unfair  labor  practice  rulings. 

"This  may  reintroduce  the  secondary  boy- 
cott," he  suggested.  "If  there  is  no  way  of 
resolving  disputes,  we  may  get  back  to  the  law 
of  the  jungle.  Reasonable  regulation  served 
a  useful  purpose.  With  no  regulation,  we  revert 
to  what  we  had  before." 

In  Chicago,  the  National  Assn.  of  Broadcast 
Engineers  &  Technicians  (CIO)  had  no  official 
comment  on  the  NLRB  decision  with  respect  to 
future  jurisdictional  disputes. 

George  Maher,  executive  secretary  of  the 
union,  told  B*T  last  Thursday  the  union  would 
poll  its  executive  board  before  releasing  any 
statement.  He  said  currently  NABET  has  con- 
tracts with  some  90  radio  and  70  tv  stations. 

There  is  a  feeling  in  top  echelons  of  the 
CIO  union,  however,  that  the  ruling  will 
"create  havoc"  in  the  broadcast  industry,  par- 
ticularly among  non-organized  outlets  at  this 
time  and  where  labor-management  relations 
have  not  been  especially  stable. 

As  one  official  put  it,  the  decision  could 
represent  a  forerunner  to  an  "economic 
struggle"  that  conceivably  could  throw  the  in- 
dustry into  turmoil.  One  reason  for  this  belief 
is,  of  course,  the  possibility  of  jurisdictional 
disputes  with  NABET's  principal  rival,  the 
International  Brotherhood  of  Electrical  Work- 


Wisconsin — ■  have  machinery  to  process  any 
disputes  that  might  arise. 

Here  are  the  practices  deemed  unfair  on  the 
part  of  employers  under  Sec.  8A  of  the  Taft- 
Hartley  Act: 

1 —  General  interference  or  coercion  of  em- 
ployes (an  omnibus  clause). 

2 —  Sponsoring  or  assisting  a  company  union. 

3 —  Discriminating  in  hire  or  tenure  of  em- 
ployment to  discourage  union  activity. 

4 —  Discrimination  because  of  appearance  at 
an  NLRB  proceeding. 

5 —  Refusal  to  bargain  in  good  faith. 

The  practices  ^deemed  unfair  on  the  part  of 
unions  under  Sec.  8B  of  the  Taft-Hartley  Act 
follow: 

1 —  Restraint  or  coercion  by  unions. 

2 —  Refusal  to  bargain  in  good  faith. 

3 —  Union  pressure  to  force  an  employer  to 
violate  Sec.  8 A3." 

4 —  Secondary  boycotts  and  jurisdictional 
strikes. 

5 —  Unreasonable  initiation  fees. 

6 —  Featherbedding. 

In  recent  weeks  NLRB  has  been  setting  new 
jurisdictional  standards  covering  a  number  of 
industries.  Its  July  15  decision  setting  a  $200,- 
000  minimum  for  radio-tv  stations  includes  a 
$500,000  minimum  for  newspapers.  Its  an- 
nouncement includes  this  language: 

"B.  The  board  announced  that  it  would 
assert  jurisdiction  over  radio  and  television  sta- 
tions only  if  their  gross  revenue  amounts  to  at 
least  $200,000  a  year,  and  newspapers  only  if 
their  gross  revenue  amounts  to  at  least  $500,000 
a  year.  The  former  standards  placed  no  limit 
on  jurisdiction  of  broadcasting  stations  or  news- 
papers if  their  operations  affected  interstate 
commerce." 

Positive  Statement 

The  NLRB  announcement  then  stated  the 
matter  positively  this  way: 

"Jurisdiction  will  be  asserted  over  radio  and 
television  stations  only  if  their  gross  annual 
revenue  amounts  to  at  least  $200,000  and  over 
newspapers  only  if  their  gross  annual  income 
amounts  to  at  least  $500,000." 

After  deciding  to  get  out  from  under  radio- 
tv  labor  actions  involving  small  stations,  the 
board  left  a  stack  of  unsolved  problems  that 
may  not  be  worked  out  for  years.  This  mess 
involves  a  definition  of  "gross  annual  income," 
for  example.  Does  gross  annual  income  mean 
before  or  after  agency  and  representative  com- 
missions? 

Mr.  Tower  said  that  while  the  board  issued 
no  definition,  he  tentatively  felt  that  the 
$200,000  minimum  will  be  computed  by  NLRB 
with  agency  and  representative  commissions 
included. 

How  about  newspaper-radio  combinations? 
Mr.  Tower  said  that  in  general,  NLRB  has 
not  combined  unrelated  businesses  in  assum- 
ing jurisdiction.  On  this  basis,  the  answer 
depends  on  the  corporate  structure  and  extent 
to  which  radio-tv  stations  and  newspaper  are 
integrated. 

Multiple  ownership,  too,  involves  problems. 


Mr.  Tower  told  B»T  that  if  several  am  sta- 
tions are  owned  by  a  single  corporation,  they 
may  be  dealt  with  separately  if  all  are  in  the 
same  state.  If  they  are  in  more  than  one  state, 
NLRB  might  decide  to  use  their  total  revenue. 
Here,  again,  he  emphasized  there  are  no  spe- 
cific decisions  to  govern  his  interpretations. 

Asked  about  multiple  ownership  of  several 
stations  by  separate  corporations,  he  said  the 
extent  of  integration  of  their  operations  would 
be  a  guiding  factor.  If  ownership  is  identical 
in  all  corporations,  the  situation  appears  to 
be  about  the  same  as  that  in  the  preceding 
paragraph. 

Then  there's  the  matter  of  am-tv  operations 
owned  by  a  single  corporation  in  the  same 
market,  assuming  the  station  involved  grosses 
less  than  $200,000  a  year.  Mr.  Tower  felt 
jurisdiction  might  be  asserted  if  the  total  reve- 
nue of  both  am  and  tv  outlets  exceeded 
$200,000. 

Mr.  Tower  reiterated  that  his  interpretations 
are  purely  tentative.  He  said  since  the  Wagner 
Act  was  enacted  in  1935  radio  and  tv  operations 
have  been  classed  as  interstate  commerce,  with 
the  board  holding  them  subject  to  federal  labor 
laws.  None  of  the  Taft-Hartley  provisions  now 
apply  to  stations  grossing  under  $200,000,  he 
said,  because  the  board  is  asserting  jurisdiction 
only  when  a  case  has  a  major  effect  on  the 
nation's  business. 

NARTB  Will  Digest 

As  to  state  laws,  of  which  there  are  "all 
sorts,"  he  made  this  general  statement:  "In 
some  industrial  states  the  general  labor  statute 
is  much  closer  to  the  Wagner  Act  than  to  the 
Taft-Hartley  Act.  In  some  states  the  law  fol- 
lows Taft-Hartley  provisions  but  in  others  there 
is  no  general  labor  Jaw."  He  added  that 
NARTB  will  make  a  digest  of  state  labor  laws. 

Guy  Farmer,  NLRB  chairman,  said  Friday 
the  federal  law  regulating  labor  relations  is 
designed  to  maintain  free  institutions  in 
labor-management  relations,  safeguarding  and 
strengthening  free  collective  bargaining. 

He  explained  the  labor  law  guarantees  to 
employes  the  right  to  join  or  not  to  join  labor 
unions  and  protects  them  in  the  exercise  of 
this  right  against  employers  and  unions.  The 
act,  he  continued,  bans  company-dominated 
unions,  discrimination  against  an  employe  be- 
cause he  joins  a  union,  closed  shops,  and  also 
prohibits  compulsory  union  membership  under 
the  union  shop  unless  the  union  is  the  freely 
designated  representative  of  a  majority  of  the 
employes.  Secondary  strikes  and  boycotts  are 
forbidden,  he  said,  and  machinery  is  provided 
for  employe  elections. 

NETWORKS  FACE 
WRITERS  STRIKE 

STRONG  possibility  exists  that  free-lance  tele- 
vision script  writers  affiliated  with  Television 
Writers  of  America  will  strike  this  week  against 
NBC-TV,  CBS-TV  and  ABC-TV. 

A  source  close  to  the  independent  union  said 
that  barring  some  last-minute  conciliatory  move 
by  the  networks,  which  was  deemed  unlikely, 
TWA  was  prepared  to  call  a  strike  this  week, 
perhaps  by  Wednesday.  The  union  broke  off 
negotiations  with  the  networks  on  July  9  and 
has  been  planning  strategy  since  that  date. 

Dispute  between  TWA  and  the  networks 
centers  around  wage  demands  and  an  insistence 
on  a  union  shop  clause  in  the  contract.  The 
union  has  proposed  a  minimum  fee  of  $715  for 
a  half-hour  script  and  $1,200  for  a  full-hour, 
while  the  networks  have  countered  with  offers 
of  $425  and  $600,  respectively.  The  networks 


Page  40 


July  19,  1954 


Broadcasting 


Telecasting 


Professional 


for  every 
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ENGINEERING  PRODUCTS  DIVISION 


CAMDEN.  N.J. 


0°' 


^^^^ 


C'mon 
and 
Hear 


The  New  Amos  'n'Andy  Music  Hall 
five  nights  a  week  direct  from 
the  Mystic  Knights  of  the  Sea  Lodge 


/ 

You'd  never  suspect  it  from  their  offhand 
manner,  but  they're  the  most  legendary 
salesmen  in  the  land.  One  of  them  is  Freeman 
Gosden  (Amos).  The  other,  Charles  Correll 
('n' Andy).  And  all  four  of  them  put  together  have 
had  Americans  coming  back  for  more,  day  after 
day,  week  after  week,  for  25  years. 

Beginning  this  fall  CBS  Radio  will  present  them 
Monday  through  Friday  evenings  in  one  of  the 
most  exciting  new  formats  in  all  radio:  "The  Amos 
'n'  Andy  Music  Hall."* 

Through  a  special  arrangement  with  The  King- 
fish— Vice-President  in  Charge  of  the  Whole  Busi- 
ness—the show  originates  from  the  Grand  Ballroom 
of  the  Lodge  of  the  Mystic  Knights  of  the  Sea. 
And  next  to  the  bandstand,  Amos  'n'  Andy  will  be 
joined  by  the  kind  of  guest  stars  that  only  two 
lifetimes  like  theirs  could  command.  All  the  great 
names  from  radio,  the  stage,  and  from  every  kind 
of  screen  you  can  think  of. 

What's  more,  Gosden  'n'  Correll  will  personally 
tell  the  commercial  stories  of  America's  biggest 
advertisers— with  all  the  irresistible  candor  and 
charm  that  makes  whatever  they  say  the  last  word. 

This  great  big  nightly  'sociable'  promises  to 
attract  a  more  loyal  following  than  any  other 
program  in  radio :  the  vast  number  of  friends  who 
just  wouldn't  know  Sunday  without  Amos  'n' 
Andy.  And  the  millions  of  new  friends  they'll  gain 
from  CBS  Radio's  huge  weeknight  audiences. 

Will  advertisers  who  want  to  make  the  most  of 
radio's  great  cumulative  audiences  also  please 
note:  the  costs  of  the  Music  Hall,  section  by 
section,  reflect  the  sort  of  advertising  economy 
that  only  radio  offers  today.  And  when  it  comes 
to  Amos  'n'  Andy— buy  one,  get  the  other  one  free. 

*The  regular  Sunday  night  Amos  V 'Andy  show  will  continue  on  the  air. 

CBS  Radio 

Network 


WW' 


■i 


SONNEL  RELATIONS 


have  rejecled  the  union  shop  clause,  under 
which  a  scsipt  writer  would  have  to  join  TWA 
30  days  after  his  script  is  purchased. 

Complicating  the  negotiations  is  an  inter- 
union  depute  between  TWA  and  the  Authors 
Leagu.  of  America,  whose  affiliated  group, 
the  Television  Writers  Group,  has  sought  rec- 
ognuion  in  the  past  to  represent  tv  script 
writers.  TWA's  one-year  certification  by  NLRB 
is  scheduled  to  be  reviewed  on  Aug.  3,  and 
at  the  same  time  the  Author's  League,  since 
last  May,  has  had  an  appeal  before  NLRB, 
claiming  it  now  has  majority  support  among 
free-lance  tv  script  writers. 

It  is  estimated  that  about  400  free-lance 
writers  are  members  of  TWA,  and  officials 
claim  that  many  of  the  comedy  shows  and 
dramatic  programs  would  be  affected  by  a  walk- 
out. Network  officials  expressed  the  belief  that 
a  strike  "would  not  be  damaging." 

It  was  reported  late  Thursday  that  the  U.  S. 
Conciliation  Service  had  been  brought  into  the 
dispute,  but  it  could  not  be  ascertained  whether 
the  networks  would  agree  to  a  meeting. 

The  need  for  drastic  and  immediate  action 
by  the  union,  according  to  a  source,  is  under- 
lined by  the  Aug.  3  deadline  for  certification. 
He  pointed  out  that  if  ALA's  petition  for  con- 
sideration of  another  election  is  approved, 
a  dragged  out  situation  could  emerge  under 
which  final  settlement  of  a  contract  with  the 
networks  could  be  delayed  until  after  Jan.  1. 
Should  this  eventuality  occur,  he  noted,  the 
networks  will  have  arranged  for  script  material 
without  the  minimum  wage  demands. 

NABET  Plans  to  Sue 
On  All-Star  Telecast 

NATIONAL  Assn.  of  Broadcast  Engineers  & 
Technicians  (CIO)  last  week  in  Chicago  was 
preparing  to  file  a  $6  million  suit  against  NBC 
and  other  parties,  alleging  violations  of  union 
contracts  in  connection  with  last  Tuesday's 
telecast  of  the  All-Star  baseball  game  in  Cleve- 
land. 

Threat  of  such  a  suit  was  confirmed  by  the 
union's  executive  secretary,  George  Maher,  in 
response  to  reports  that  NABET  has  charged 
a  conspiracy  to  restrain  trade.  He  said  Thursday 
the  action  would  be  filed  in  circuit  court,  either 
in  New  York  or  Chicago,  within  the  next  two 
or  three  weeks. 

First  to  NLRB 

Initially,  a  grievance  will  be  issued  against 
NBC  with  the  local  NLRB  regional  office.  If 
arbitration  supports  the  union,  the  charge  will 
be  transformed  into  a  suit.  The  defendants, 
according  to  Mr.  Maher,  would  be  the  Gillette 
Safety  Razor  Co.,  Maxon  Inc.  (Detroit),  the 
Cleveland  Indians  and  baseball's  Comr.  Ford 
Frick. 

NABET  charges  NBC  violated  its  contract 
with  the  union  by  failing  to  supply  a  union 
crew  for  the  All-Star  game  telecast.  Instead, 
Mr.  Maher  said,  the  game  was  originated  by 
WXEL  (TV)  there,  which,  he  claims,  employs 
non-union  help.  To  fulfill  terms  of  its  pact,  he 
added.  NBC  was  required  to  furnish  technical 
help  from  WTAM  and  WNBK  (TV),  the  latter 
an  NBC-TV  affiliate. 

NBC  reportedly  had  no  comment  on  the 
charge.  But  it  was  understood  that  in  a  letter 
to  NABET,  NBC  claimed  it  did  not  violate  the 
contract.  WXEL  officials  were  not  available 
for  comment  in  Cleveland  Thursday. 


FACTS  &  FIGURES 


NEW  INSTANTAN 
'DAX',  TO  BE 


EOUS  RATING  SYSTEM, 
ED  BY  THE  PULSE 


Roslow  says  DAX  will  allow  continuing  count  of  program  audience 
throughout  show.  He  also  emphasizes  that  ratings  are  not  enough — 
use  of  radio  should  be  selective  and  aimed  at  real  potential  customers. 


INSTANTANEOUS  rating  reporting  service 
has  been  designed  and  developed  and  is  now 
ready  to  be  put  to  work,  Dr.  Sydney  Roslow, 
director  of  The  Pulse,  revealed  last  week. 

DAX  (for  radio)  or  DAX-TV,  invented  by 
William  Home,  formerly  of  Young  &  Rubi- 
cam's  research  staff,  is  unlike  other  mechanisms 
in  that  it  has  no  tapes  or  moving  parts.  Dr. 
Roslow  said.  The  home  unit,  which  can  serve 
one  or  more  sets,  will  be  small  and  inconspicu- 
ous, utilizing  transistors  and  printed  circuits. 
Arrangements  have  been  made  with  the  New 
York  Telephone  Co.,  he  said,  for  both  home 
wire-ups  and  office  demonstration  tv  sets  for 
actual  in-use  demonstration  to  be  made  after 
he  returns  to  New  York  from  a  western  speak- 
ing tour. 

Describing  the  device  in  a  talk  prepared  for 
delivery  Wednesday  at  the  13th  annual  busi- 
ness conference  at  Stanford  U.,  Dr.  Roslow 
said:  "This  machine  is  electronic,  of  course. 
It  measures  radio  and  tv  set  usage  instan- 
taneously. All  one  needs  to  do  is  to  read  the 
ratings  of  each  station  in  the  market  as  they 
are  printed  on  the  record  sheet. 

"I  predict  that  in  using  DAX  the  advertiser 
will  no  longer  sit  in  the  sponsor's  booth  in  the 
studio  to  watch  his  program.  Instead,  he  will 
sit  in  Pulse  headquarters,  watch  his  program 
on  a  tv  set  there  and  read  the  audience  ratings 
minute  by  minute  during  the  broadcast.  And, 
furthermore,  at  the  conclusion  of  the  telecast, 
there  will  be  a  flash  reporting  the  program's 
audience  rating,  with  a  by-line  credit  to  Pulse." 

Further  Data  Essential 

Dr.  Roslow  said  that  Pulse  is  ready  to  serve 
the  industry  with  this  new  form  of  reporting 
any  time  broadcasters  and  advertisers  are  will- 
ing to  pay  for  it.  But  he  cautioned  that  this 
"is  not  the  end-all  for  broadcast  research.  It 
will  simply  confirm  and  supplement  the  per- 
sonal interview  research  we  do."  Ratings  are 
not  enough,  he  said.  People  buy  the  products 
advertised  and  "only  personal  interview  re- 
search will  supply  the  vital  data  needed  by  the 
advertiser." 

The  drive  to  reach  bigger  and  bigger  audi- 
ences which  accompanied  the  advent  of  tv, 
Dr.  Roslow  said,  "is  not  too  realistic  an  ap- 
proach for  most  advertisers.  Cost  makes  it 
prohibitive  for  many.  Distribution  problems 
make  it  unwarranted  for  others.  Competition 
among  networks,  as  well  as  advertisers,  makes 
it  more  and  more  difficult  to  accomplish. 

"What  is  required,"  he  declared,  "is  not 
really  huge  audiences  or  mass  audiences,  but 
rather  selected  audiences.  The  use  of  radio  and 
television  should  be  selective  so  that  the  pro- 
grams or  commercials  are  pin-pointed  to  reach 
audiences  which  include  real  potential  cus- 
tomers. A  Bermuda  trip  commercial  should 
not  reach  a  poor  and  unlikely  prospect,  nor  an 
adult  laxative  an  extremely  young  child." 

Considering  only  the  factors  of  age  and  sex 
of  radio  and  tv  audiences,  Dr.  Roslow  noted 
that  a  manufacturer  of  shaving  products  might 
feel  an  early  morning  spot  campaign  would 
prove  successful  and  cited  Pulse  statistics  for 
New  York  to  show  that  nearly  10  times  as 
many  men  over  20  are  available  by  radio  as  by 


tv  at  that  time  of  day.  However,  he  warned, 
"one  cannot  overlook  the  fact  that  on  radio 
these  men  are  distributed  over  10  or  more 
stations,  while  in  tv  the  men  are  reached  by 
two  stations." 

For  the  manufacturer  of  "ice  cream  pops," 
who  wants  to  reach  children  in  the  late  after- 
noon, Dr.  Roslow  reported  that  televiewers 
under  20  at  that  time  greatly  outnumber  radio 
listeners  of  that  age  group.  And  a  soap  adver- 
tiser, seeking  an  early  afternoon  housewife 
audience,  would  find  more  women  between  20 
and  45  in  the  radio  audience  than  the  tv 
audience. 

This  same  type  of  analysis  can  be  extended 
to  specific  programs,  he  said,  or  an  entire 
analysis  could  be  made  of  individual  market 
differences.  "Advertisers  must  know  how  these 
audiences  are  going,  market  by  market,"  he 
stated.  He  showed  this  table  of  three  cities  and 
four  tv  programs: 

TV  RATINGS— JUNE,  1954 


U.  S. 

Pulse 

N.Y. 

Chicago 

L.A. 

Tv 

I  Love  Lucy 

54.5 

50.5 

41.4 

46.3 

Jackie  Gleason 

47.5 

39.0 

24.8 

38.2 

Godfrey  &  His  Friends 

30.3 

31.6 

9.2 

30.2 

Toast  of  the  Town 

35.7 

26.3 

24.8 

32.1 

"These  differences  show  very  clearly  that  a 
single  national  average  is  not  sufficient,"  Dr, 
Roslow  said.  "In  a  market  where  the  rating 
is  high,  everything  may  be  fine.  But  how  about 
the  others?  Additional  effort  is  needed  in  the 
area  where  the  program  rating  is  low.  Thus, 
national  averages  hide  local  and  regional 
differences.  This  is  even  more  important  in 
tv,  where  time  differences  and  live  or  film  or 
'kine'  productions  can  seriously  influence  the 
audience  quality  and  size." 

'DRAGNET',  'LUCY' 
TOP  VIDEODEX 

NBC-TV's  Dragnet  and  CBS-TV's  /  Love  Lucy 
led  the  Videodex  list  of  top  10  programs 
in  tv  ratings  for  the  June  1-7  period,  released 
last  week.    The  list: 


PROGRAM 

NO.  OF 
CITIES 

%  TV 
HOMES 

i, 

Dragnet  (NBC) 

93 

40.3 

2. 

1    Love   Lucy  (CBS) 

118 

39.1 

3. 

Groucho  Marx  (NBC) 

115 

38.0 

4. 

Show  of  Shows  (NBC) 

66 

34.3 

5. 

Jackie   Gleason  (CBS) 

86 

32.5 

6. 

Bob  Hope  (NBC) 

73 

31.7 

7. 

Toast  of  The  Town  (CBS) 

109 

31.6 

8. 

Studio    One  (CBS) 

74 

28.7 

9. 

Tv  Playhouse  (NBC) 

91 

28.5 

Red   Buttons  (CBS) 

117 

28.5 

10. 

Summer  Comedy   Hour  (NBC) 

97 

28.4 

PROGRAM 

NO.  OF 
CITIES 

NO.  TV 
HOMES 

(OOO's) 

1. 

1    Love   Lucy  (CBS) 

118 

12,034 

2. 

Dragnet  (NBC) 

93 

1 1 ,862 

3. 

Groucho  Marx  (NBC) 

115 

1 1 ,256 

4. 

Toast  of  the  Town  (CBS) 

109 

9,306 

5. 

Jackie   Gleason  (CBS) 

86 

9,166 

6. 

Show   of  Shows  (NBC) 

66 

8,945 

7. 

Red    Buttons  (CBS) 

117 

8,531 

8. 

Your   Hit  Parade  (NBC) 

115 

8,495 

9. 

Summer  Comedy   Hour  (NBC) 

97 

8,370 

10. 

Bob   Hope  (NBC) 

73 

8,327 

Page  44 


July  19,  1954 


Broadcasting 


Telecasting 


$2,625  VENDOME  BY  CONCORD 


Use  America's  only  "3-state  one-station 
TV  network"  and  save  —  in  just  11 
weeks  of  a  half-hour  weekly  program 
—  the  cost  of  a  $2,625  Vendome  by 
Concord  Watch. 

Average  time  costs  run  54%  less  than  the 
combined  cost  of  the  three  TV  stations 
giving  next  best  coverage. 


ROLLS  OVER  3  STATES 

Mt.  Washington's  more-than-a- 
mile  high  TV  station  covers  most 
of  the  three  states  of  Maine,  New 
Hampshire  and  Vermont.  On  the 
air  in  August. 


REACHES  NEW  PROSPECTS 

Covers  virtually  all  the  families 
local  TV  stations  do  and  reaches 
thousands  of  families  they  can- 
not reach.  TV  homes:  219,461  as 
of  April  30  -  RETMA. 


Represented  nationally  by 
HARRINGTON,  RIGHTER   &  PARSONS,  Inc. 


Broadcasting   •  Telecasting 


July  19,  1954   •    Page  45 


Sure  we've  an  audience  lift  (even  listening  at  night  is  up  on  Mutual  over  last  year 

in  the  latest  Nielsen  report— M-F  7:30-10  pm.)  Sure  we've  a  billing  gain  (the  only  network 

to  have  one  in  fact— Jan. -April  '54  over  Jan. -April  '53).  Sure  we  lift  our  voice 

in  328  markets  other  nets  and  other  media  miss.  That's  the  great  strength  of  Mister  Plus. 

But  the  lift  that  counts,  we  think,  is  the  lift  Mister  Plus  gives  clients'  sales. 

Want  a  lift,  Mister? 


Mutual  Broadcasting  System 


A  Service  of  General  Teleradio  for  All- America . . .  PLUS 


Motors  (and  the  cars  they  go  in)  are  making  money  for 
everyone  in  Flint  .  .  .  largest  General  Motors  plant  city 
in  the  world.  This  home  of  Buick,  Fisher  Body,  and 
AC  Spark  Plug,  along  with  three  of  Chevrolet's  largest 
plants  and  a  new  Ternstedt  factory,  is  setting  records 
day  in  .  .  .  day  out. 

That's  why  the  wages  of  the  average  Flint  factory 
worker  will  purchase  more  today  than  in  any 
comparable  period  in  history !  First  quarter  weekly 
earnings  averaged  $94.98,  exceeding  record  1951  earnings 
by  a  whopping  21%*  More  important  .  .  .  earnings 
jumped  way  out  in  front  of  living  costs.  Actual  purchasing 
power  of  a  Flint  factory  worker's  pay  is  14%  higher 
today  than  it  was  in  1951*. 

Tell  your  sales  story  in  this  big  (293,400)  market  .  .  . 
where  the  pay  days  are  even  bigger.  Katz  will  tell  you 
the  important  part  WFDF  plays  in  Flint,  where  annual 
retail  sales  are  62%  above  the  national  average. f 

To  sell  Flint  .  .  .  buy  Flint  .  .  .  and  that  means  WFDF! 


*  Flint  C  of  C  figures,  1954 
t  SRDS  Consumer  Markets,  1954 


WFDF 


FLINT  •  MICHIGAN 


Page  48 


OUR  32nd  YEAR  OF  SERVICE  TO  FLINT 

NBC  affiliate  •  represented  by  the  KATZ  agency 

Associated  with:  WFBM  &  WFBM-TV  Indianapolis-WEOA  Evansville 
WOOD  &   WOOD-TV   Grand  Rapids 

July  19,  1954 


FACTS  &  FIGURES 


NAFBRAT  ASSAILS  FILM 
UNSUITED  FOR  CHILDREN 

Fourth  annual  report  of  asso- 
ciation claims  such  tv  offerings 
have  quadrupled  since  1951. 

UNSUITABLE  tv  film  programs  for  children 
have  multiplied  four  times  over  1951,  the  Na- 
tional Assn.  for  Better  Radio  and  Tv  charged 
in  its  fourth  annual  report  on  children's  radio- 
tv  programming,  issued  last  week. 

Choosing  one  May  week  as  a  survey  period. 
NAFBRAT  found  seven  Los  Angeles  tv  stations 
showed  approximately  20  different  "crime" 
series,  while  in  1951  only  five  such  series  were 
on  the  air. 

Also  considered  was  the  programming  of 
eight  Los  Angeles  radio  stations. 

Survey  covered  programs  ( 1 )  specifically 
designated  as  "children's"  by  the  sponsor,  (2) 
in  which  advertising  is  specifically  aimed  at  or 
has  particular  appeal  to  children,  (3)  in  which 
story-line  material  traditionally  is  considered 
suitable  for  children,  i.e.  comic-strip  characters, 
(4)  puppet  programs  and  (5)  those  in  which 
children  participate.  No  program  after  9  p.m. 
was  considered,  though  it  might  fit  some  cate- 
gories. 

Bulk  of  "crime"  category  programs  con- 
sisted of  westerns,  which  presented  "large 
amounts  of  crime  and  brutality,  and  also  a 
sordid  distortion  of  historical  development  of 
the  Old  West,"  the  NAFBRAT  report  charges. 

Cites  Examples 

Typical  revue  of  programs  listed  as  "most 
objectionable"  include  that  of  CBS  Radio  Gun- 
smoke  ("Story  of  violence  that  moved  west 
with  young  America,  adult  story  of  extreme 
violence,  out  of  place  in  the  'Children's  Hour.'  ") 
and  syndicated  tv  film  Ramar  of  the  Jungle 
series  ("A  wild  and  distorted  mix-up  of  jungle 
sequences  poorly  integrated  into  a  bizarre  story 
involving  crime,  deliberately  frightening  inci- 
dents and  assorted  torture."). 

Programs  rated  "excellent"  by  the  NAFBRAT 
selection  committee  totaled  21,  the  civic  group 
pointed  out.  Cost  of  a  single  "objectionable"  tv 
film  segment  exceeds  the  entire  total  cost  of  21 
"excellent"  rated  programs,  the  NAFBRAT  re- 
port stated,  and  blamed  poor  ratings  of  such 
"excellent"  programs  on  what  the  group  termed 
a  "fantastic  20-to-l  production  cost  ratio." 

Standards  used  by  the  NAFBRAT  committee 
to  evaluate  programs  were  developed  from 
those  recommended  by  U.  S.  Office  of  Educa- 
tion and  from  a  booklet  by  Paul  Witty  and 
Harry  Bricker,  published  by  Science  Research 
Assn. 


Tv  Viewers  Increase 

EVENING  tv  programs  are  reaching 
about  1.25  million  more  homes  on  the 
average  than  they  were  a  year  ago,  A.  C. 
Nielsen  Co.  reports.  For  the  two-week 
period.  May  9-22,  the  average  tv  evening 
show  reached  5,398,000  homes,  18.3% 
of  all  tv  homes  in  the  U.  S.,  compared  to 
4,140,000  homes,  17.8%,  for  the  same 
two  weeks  of  1953.  Morning  tv  viewing 
shows  the  same  upward  trend,  with  9.1% 
of  tv  homes  tuned  in  during  7  a.m.  to 
noon  in  April,  against  8.7%  for  April 
1953,  apparently  reflecting  increased 
morning  programming. 


Broadcasting 


Telecasting 


The  Red 
River  Valley's 
rich  black 
top  soil  is 

16  deep! 


WDAY 

FARGO,  N.  D. 

NBC  •  5000  WATTS  •  970  KILOCYCLES 


FREE  &  PETERS,  INC. 

Exclusive  National  Representatives 


HERE'S  a  story  you  ought  to  know  about  the  Red 
River  Valley — a  story  that  explains  why  peo- 
ple here  are  among  the  Nation's  top  buyers! 

Don't  take  our  word  for  it.  Here's  what  the  Encyclopedia 
Britannica  says: 

"This  valley  (the  Red  River  Valley)  was  once  the  bed  of  a  great 
glacial  lake.  Its  floor  is  covered  by  the  rich,  silty  lake  deposits, 
coloured  black  by  decayed  vegetation,  which  makes  it  one  of  the 
most  fertile  tracts  of  the  continent.  Being  free  from  rocks,  trees 
and  hills,  its  wide  areas  were  quickly  brought  under  cultivation 
by  the  pioneer,  and  the  valley  has  continued  to  be  one  of  the 
most  famous  grain-producing  regions  of  the  United  States." 

But  the  Britannica  fails  to  add  that  grain  accounts  for  only  30% 
of  the  Valley's  farm  income  —  and  that  hogs,  lambs,  dairy 
products,  beef  cattle  and  other  crops  account  for  the  other  70%. 

Fargo  is  on  the  banks  of  the  Red  River,  the  center  of  the  old 
Valley.  Our  deep,  deep  top-soil  makes  deep,  deep  pocketbooks. 
The  twenty-six  counties  in  the  Fargo  Trading  Area  have  a 
population  of  483.700  people.  The  average  per-family  sales  of 
these  people  is  $4164,  annually,  as  against  $3584  for  the  rest  of 
the  nation. 

The  average  farm  in  this  area  produces  a  gross  income  of  $9518 
as  compared  with  the  average  national  farm  income  of  $6687. 

You  avaricious  advertisers  grasped  the  situation  a  long  time  ago, 
and  started  pouring  money  into  Red  River  Valley  media.  And 
you  poured  it  right! 

HERE'S  a  story  you  ought  to  know  about  how 
and  why  you  advertisers  choose  WDAY  al- 
most unanimously  (and  now  WDAY-TV,  too)! 

From  its  very  first  day,  in  1928,  WDAY  set  out  to  run  the 
goldernedest  radio  station  in  America. 

Out  in  the  farms  and  hamlets  where  the  Pierce- Arrows,  Cadillacs 
and  Studebakers  often  got  mired  down  in  the  winter  barnyards, 
people  began  at  once  to  listen  to  WDAY. 

Also  in  the  prosperous  towns.   Also  in  roaring  Fargo  itself. 

Years  later,  other  stations,  and  all  the  networks,  came  into  the 
area  —  but  WDAY  was  miles  and  miles  ahead  and  still  is.  Year 
in  and  year  out,  WDAY  racks  up  some  of  the  most  amazing 
mail-order  stories  you  ever  heard  of!  .  .  Fan  mail  pours  into 
WDAY  at  the  rate  of  400  letters  a  day,  including  Sundays  and 
holidays!  .  .  More  than  10,000  families  have  taken  paid  sub- 
scriptions to  "Mike  Notes",  WDAY's  monthly  newspaper. 

Let  your  Free  &  Peters  Colonels  give  you  the  whole  WDAY 
story.  It's  really  something! 


FACTS  &  FIGURES 


NETWORKS 


ABC  SOLD  ON  MUSIC-NEWS  FORMULA 
AS  MEANS  OF  STRENGTHENING  RADIO 

Optimism  of  Vice  President  Weitman  is  supported  by  over  $5  million 
in  time  sales  and  program  charges  for  packaged  shows  which  the 
network  signed  in  a  single  July  week. 


CBS  Radio  Vote  Poll 

A  TEAM  of  CBS  Radio  newsmen  has 
left  New  York  to  conduct  a  coast- 
to-coast  political  survey  in  states  con- 
sidered most  crucial  in  the  battle  for 
control  of  Congress  in  November.  News- 
man Edward  P.  Morgan,  Special  Events 
Director  Robert  Skedgell  and  reporter 
Blaine  Littell  will  conduct  a  ten-week 
cross-country  pre-election  survey  in  Ohio, 
Indiana,  Illinois,  Texas,  Arkansas,  Mis- 
souri, Kentucky,  Tennessee,  Idaho,  Ore- 
gon, California,  Massachusetts,  New 
York,  New  Jersey,  Pennsylvania  and 
Delaware.  Their  findings  will  be  broad- 
cast on  The  World  Today  (CBS  Radio, 
5:30-5:55  p.m.  EDT),  starting  Sept.  12, 
and  before  final  programs,  reporters  will 
be  sent  back  into  these  areas  for  last- 
minute  developments  in  the  political 
picture. 


'People  Are  Funny'  Tops 
Nielsen  Radio  Ratings 

THE  National  Nielsen  Rating  of  the  top  10 
radio  programs  in  the  evening,  once-a-week 
category  scores  People  Are  Funny  in  first  place 
followed  by  the  Jack  Benny  Show,  based  on  a 
June  6-12  survey.  The  ratings  in  five  categories: 


Homes 

Reached 

Rank  Program 

(000) 

EVENING,  ONCE-A-WEEK 

(Average  for  All  Programs) 

(1,120) 

1 

People  Are  Funny  (CBS) 

2,566 

2 

Jock  Benny  Show  (CBS) 

2,519 

3 

You  Bet  Your  Life  (NBC) 

2,239 

4 

Our  Miss  Brooks  (CBS) 

2,146 

5 

Hallmark  Radio  Hall  of  Fame  (CBS) 

2,099 

6 

Mr.  and  Mrs.  North  (CBS) 

2,052 

7 

My  Little  Margie  (CBS) 

1,959 

8 

Dragnet  (NBC) 

1,912 

9 

Lux  Radio  Theatre  (CBS) 

1,866 

10 

Arthur  Godfrey's  Scouts  (CBS) 

1,726 

EVENING,  MULTI-WEEKLY 

(Average  for  All  Programs) 

(793) 

1 

One  Man's  Family  (NBC) 

1,446 

2 

News  of  the  World  (NBC) 

1,446 

3 

Dinah  Shore  (NBC) 

1,213 

WEEKDAY  (Average  for  All  Programs) 

(1,493) 

1 

Stella  Dallas  (NBC) 

2,332 

2 

Backstage  Wife  (NBC) 

2,332 

3 

Romance  of  Helen  Trent  (American  Home) 

fCBS)  2,286 

4 

Romance  of  Helen  Trent  (Participating)  (CBS)  2,239 

5 

Young  Widder  Brown  (Toni)  (NBC) 

2,192 

6 

Young  Widder  Brown  (Sterling)  (NBC) 

2,192 

7 

Wendy  Warren  and  the  News  (CBS) 

2,099 

8 

Guiding  Light  (CBS) 

2,099 

9 

Right  to  Happiness  (NBC) 

2,099 

10 

Aunt  Jenny  (CBS) 

2,099 

DAY,  SUNDAY  (Average  for  All  Programs) 

(653) 

1 

Shadow,  The  (MBS) 

1,493 

2 

Cecil  Brown  Commentary  (MBS) 

1,259 

DAY,  SATURDAY  (Average  for  All  Programs 

(886) 

1 

Stars  Over  Hollywood  (CBS) 

1,773 

2 

City  Hospital  (CBS) 

1,726 

3 

Space  Patrol  (ABC) 

1,679 

Copyright  1954  by  A.  C.  Nielsen 

Tv  Retail  Set  Sales  Show 
Increase  Over  1953  Period 

TELEVISION  set  sales  to  consumers  in  the 
first  five  months  of  1954,  totaled  2,453,875 
units,  an  increase  over  the  2,344,811  sold  in 
the  same  period  last  year,  according  to  Radio- 
Electronics-Television  Mfrs.  Assn. 

Radio  retail  sales  totaled  386,152  sets  (auto 
receivers  not  included  in  retail  data)  in  May 
compared  to  427,911  in  April  and  716,407  in 
May  of  last  year.  Five-month  radio  sales 
totaled  1,873,399  sets  compared  to  2,568,000  in 
the  comparable  1953  period. 

May  retail  sales  of  tv  sets  totaled  308,728 
units  compared  to  371, -720  in  April  and  244,191 
in  May  1953. 


ABC  is  wholeheartedly  in  back  of  the  music 
and  news  formula  inaugurated  earlier  this  year 
and  is  going  to  give  it  every  opportunity  to 
prove  itself,  Robert  M.  Weitman,  vice  president 
in  charge  of  programming  and  talent,  declared 
in  an  interview  with  B»T. 

"We  know  that  millions  of  people  are  buying 
new  radios  every  year,"  he  said,  "consoles, 
table  sets,  portables  and  auto  radios,  and 
they're  not  buying  them  just  to  look  at.  Our 
job  is  to  give  them  something  to  listen  to — 
something  they  want  to  listen  to— and  we  think 
music  and  news  is  it.  It's  too  early  to  start 
cheering  now,  but  we're  going  to  give  the  plan 
a  hell  of  a  whirl  and  we  think  it's  going  to  pay 
off." 

Solid  support  for  Mr.  Weitman's  optimism 
was  provided  by  the  network's  sales  depart- 
ment, which  signed  up  more  than  $5  million 
worth  of  business  for  ABC  Radio  in  a  single 
July  week.  A  sizeable  part  of  this  sum  is 
attributable  to  the  network's  news  activities. 
The  weekend  package  of  22  five-minute  news- 
casts over  Saturday  and  Sunday,  begun  as  a 
summer-only  feature,  is  now  sold  for  a  solid 
year,  John  Vandercook  and  Bill  Stern  have 
received  52-week  renewals  of  their  five-a-week 
15-minute  programs  of  general  and  sports  news. 

It's  Commercial 

Charles  T.  Ayres,  vice  president  in  charge 
of  the  ABC  Radio  network,  commented:  "We 
believe  our  music  and  news  concept  will  attract 
listeners  to  radio  and  therefore  will  be  commer- 
cial. It  has  not  been  on  long  enough  to  get 
circulation  value;  however,  as  soon  as  the 
ratings  are  established  we  have  high  hopes  of 
selling  this  programming. 

"To  show  the  value  of  news  broadcasting, 
ABC's  weekend  news  package  will  be  sponsored 
commercially  for  a  solid  52  weeks  by  Admiral 
Corp.,  the  Texas  Co.,  Musterole,  and  others" 
(see  story  page  52). 

"Network  radio  was  sort  of  neglected  when 
tv  came  along,"  Mr.  Weitman  said.  "Every- 
body was  too  busy  trying  to  get  this  new 
glamour  girl  started  on  her  career  to  spend 
any  time  on  familiar,  faithful  radio.  Now  tv 
is  established,  no  question  about  that.  But  there 
are  many  times  and  places  when  you  can't 
look  at  tv,  or  just  don't  want  to.  You  can't 
take  tv  to  the  beach  with  you,  nor  to  bed.  Tv  is 
not  available  when  you're  shaving,  or  when 
you're  out  in  the  yard,  relaxing  in  the  shade 
of  a  tree.  But  radio  is  available  and  radio  is 
being  listened  to. 

"People  want  music;  they  want  news,  and 
where  can  they  get  either  as  easily  or  as  well  as 
by  radio?  What  we're  trying  to  do  is  to  give 
them  both  at  their  best  on  ABC." 

When  ABC  started  Martin  Block  on  the  radio 
network  at  the  first  of  the  year,  its  hardest  job 
was  to  sell  its  affiliates,  Mr.  Weitman  reported. 
Each  station  had  its  own  disc  jockey  show  or 
shows  and  had  no  desire  to  acquire  competition 
from  its  network  in  this  field.  "Gradually,  the 
stations  have  learned  that  Block's  showman- 
ship, his  salesmanship,  his  ability  to  get  top 
recording  stars  as  live  guests  on  his  broadcasts, 
which  their  local  dee-jays  can't,  make  his  the 
kind  of  program  they  need.  Rating  increases 
for  stations  which  carried  the  program  early  in 
the  year  proved  our  point  and  now  90%  of  our 


affiliates  are  taking  some  segments  of  his  show." 

In  the  evenings,  Mr.  Weitman  noted,  ABC 
has  Sammy  Kaye's  Serenade  Room,  with  an- 
other Sammy  Kaye  show  on  Sunday  afternoons. 
The  network  also  has  Jack  Gregson,  "A  new 
personality  of  the  type  which  we  think  will 
catch  on,"  backed  up  by  the  Bobby  Hackett 
band,  for  an  early  evening  hour  through  the 
week.  On  Sunday  evening  Jimmy  Nelson's 
Highway  Frolics  offers  musical  contrast  to  the 
network's  heavy  news  schedule  with  which  it 
intermingles. 

Our  emphasis  on  music  helped  us  get  the 
Voice  of  Firestone  after  it  left  NBC  and  we've 
already  received  many  letters  of  appreciation 
from  radio  listeners  about  it,"  Mr.  Weitman 
said.  Preceding  the  Firestone  program,  he  point- 
ed out,  ABC  is  now  broadcasting  American 
Music  Hall,  formerly  heard  Sundays,  and 
Music  by  Camarata  follows  Voice  of  Firestone 
to  make  up  a  70-minute  musical  block,  preceded 
and  followed  by  newscasts  in  the  ABC  music  - 
and-news  formula. 

"Like  our  muscial  programs,  our  newscasts 
are  successful  because  they  are  planned,  not 
just  turned  on,"  Mr.  Weitman  said. 

In  both  types  of  programming,  he  declared 
that  the  network's  aim  is  to  provide  professional 
programming.  We've  got  old  talent,  tried  and 
true,  and  new  talent  that  we  think  has  the 
stuff  to  make  the  grade  if  we  give  them  the 
chance,  all  of  them  really  professional  personal- 
ities. We're  giving  them  professional  presenta- 
tion; that's  important,  too." 

New  and  renewal  business  signed  by  ABC 


FRED  WAGENVOORD,  general  manager 
of  WGTH-TV  Hartford,  Conn.,  signs 
ABC-TV  affiliation  contract  in  presence  of 
William  A.  Wylie  (seated,  I),  manager  of 
network's  station  relations  department; 
Ernest  Lee  Jahncke  (standing,  I),  ABC  vice 
president  and  assistant  to  the  president, 
and  Malcolm  Laing,  regional  manager  of 
ABC's  station  relations  department. 
WGTH-TV  is  now  on  test  pattern  (see 
story  page  56). 


Page  50    •    July  19,  1954 


Broadcasting    •  Telecasting 


*  Gelausedup  English 


Die  qirls  ben  waven 

Mit  intent 
At  der  brand-new 

Vice-president. 

Der  biq  accounts 
He  tiqht  qe-nai  Is 

Und  doubles  mit  TV 
Der  sales. 

You  too  so  full  of  joy 
Can  be 
>e 


NEW  HAVEN 


New  England's  first  complete  broadcasting  service     »    represenfecf  nationally  by  Katz 


*  In  Plain  English 
WNHC-TV  reaches  more  than  2,540,760 
people  in  Connecticut  and  adjacent  areas. 
125  newspapers  carry  WNHC  daily  pro- 
gram listings. 


V  H  F 

Channel  8 


Three  steps  cover  New  Haven  on  radio. 

•  saturation  —  write  for  details 

•  NBC  affiliation 

•  complete  merchandising  service 


Broadcasting    •  Telecasting 


July  19,  1954    •    Page  51 


ABC  News  Series  Sold  on  Novel  Split  Sponsorship 


NOVEL  plan,  whereby  four  clients  of 
Erwin,  Wasey  &  Co.,  New  York,  will  share 
52-week  sponsorship  of  a  single  radio  pro- 
gram series — ABC's  weekend  news  package 
of  11  five-minute  newscasts  on  Saturday  and 
the  same  number  on  Sunday — has  been 
worked  out  by  both  the  agency  and  the 
network. 

As  explained  to  B»T  by  Michael  Levin, 
director  of  radio  and  tv  creative  production 
for  Erwin,  Wasey,  the  basic  idea  is  to  enable 
a  number  of  clients  to  secure  the  proper 
broadcast  promotion  each  needs  at  the  time 
each  needs  it. 

"There  are  a  number  of  advertisers,  both 
in  radio  and  in  television,  with  smaller 
budgets  than  can  support  the  good  time  and 
continuity  they  need,"  he  said.  "In  such 
cases,  we  believe  it's  up  to  the  agency  to  get 
on  the  ball  and  come  up  with  a  way  to  clear 
the  special  and  often  unorthodox  chunks  of 


Radio  since  July  4th  totaling  $5,153,000,  in- 
cludes: 

Firm  contract  for  52-week  sponsorship  of 
ABC  Radio  weekend  news  package  by  a  group 
of  Erwin,  Wasey  &  Co.  clients  (see  story  above). 

Charles  Antell  products  (Formula  9  &  sham- 
poo, hair  spray,  Touch-Up-Stik)  on  Sept.  13 
starts  using  three  one-minute  announcements  a 
week  on  the  Martin  Block  program  in  the  3:30- 
3:45  p.m.  segment,  Monday,  Wednesday,  Fri- 
day. The  following  day  the  same  company  be- 
gins a  series  of  talks  by  Charles  Antell  for  the 
same  products,  Tuesday  and  Thursday,  2:15- 
2:30  p.m.,  and  a  second  series  at  5-5:15  p.m. 
the  same  days.  Agency  is  Television  Advertis- 
ing Assoc.,  Baltimore. 

Rockwood  &  Co.  (candy),  sponsoring  Wed- 
nesday and  Friday,  9-9:15  a.m.  segments  of 
Breakfast  Club  for  26  weeks,  starting  Oct.  6, 
through  Paris  &  Peart,  New  York. 

Cat's  Paw  Rubber  Co.  (rubber  heels,  soles), 
sponsoring  Modern  Romances,  Monday,  1 1  - 
11:15  a.m.,  starting  July  26  for  52  weeks, 
through  S.  A.  Lwvyne  Co.,  Baltimore. 

A  food  advertiser,  sponsoring  Modern  Ro- 
mances Tuesday-Friday,  11-11:15  a.m.,  for  52 
weeks,  starting  Aug.  31,  through  McCann- 
Erickson,  New  York. 

Seeman  Brothers  (Air-Wick,  Nylast),  sponsor- 
ing Whispering  Streets,  Tuesday  and  Thursday, 
10:25-10:45  a.m.,  for  52  weeks,  starting  Sept. 
14,  through  William  H.  Weintraub,  New  York. 

Anheuser-Busch  (beer)  has  renewed  Bill 
Stern's  Sports  Today  program,  Monday-Friday, 
6:30-6:45  p.m.,  for  52  weeks,  effective  Sept.  13, 
through  D'Arcy  Adv.,  St.  Louis. 

CIO  has  renewed  John  Vandercook's  news- 
casts, Monday-Friday,  7-7:15  p.m.,  for  another 
year,  effective  Sept.  6,  through  Henry  J.  Kauf- 
man &  Assoc.,  Washington. 

Radio  Bible  Class  has  renewed  its  half-hour 
Sunday  morning  religious  talks  (8-8:30  a.m.) 
for  52  weeks,  through  John  M.  Camp  &  Co., 
Wheaton,  111. 

Program  charges  for  four  of  the  programs 
which  are  packaged  by  ABC — Breakfast  Club, 
Modern  Romances,  Weekend  News  and  Whisp- 
ering Streets — account  for  $328,000  of  the  new 
business  figure.  Time  sales  of  $4,825,000  make 
up  the  rest  of  the  $5,153,000  total. 

KWK-TV  Connected 

KWK-TV  St.  Louis  has  been  connected  to  the 
AT&T  nationwide  network  of  tv  transmission 
facilities,  the  302d  tv  station  to  be  equipped  to 
receive  live  network  programs. 


time  that  the  individual  needs  of  the  clients 
call  for." 

The  way  this  plan  works  out  for  the  ABC 
weekend  news  package,  Mr.  Levin  explained, 
is  that  Admiral  Corp.,  first  sponsor  an- 
nounced for  the  series,  used  the  program  for 
four  weekends  in  June,  then  withdrew  to 
make  way  for  a  summer  campaign  for  Texas 
Co.  Admiral  will  resume  sponsorship  in  the 
early  fall;  Musterole  Co.  will  take  over  later 
in  the  season;  Admiral  will  return  for  a  pre- 
Christmas  campaign.  Come  January  and 
Musterole  again  will  be  the  sponsor,  remain- 
ing on  for  the  duration  of  the  cold  season, 
and  in  the  spring  sponsorship  will  switch  to 
Zonite  Corp.  for  Larvex. 

"That  way,  everybody's  happy,"  Mr.  Levin 
stated.  "We  get  for  our  clients  the  kind  of 
radio  support  they  need  and  ABC  gets  what 
started  out  as  a  summer-only  program  sold 
firm  for  52  weeks." 


NBC-TV  Sells  Out 
'Spectacular'  Series 

NBC-TV's  three  series  of  color  "spectaculars" 
are  "completely  sold  out,"  it  was  announced 
last  week  by  George  H.  Frey,  NBC-TV  vice 
president  in  charge  of  sales,  who  disclosed  that 
the  sponsors  every  fourth  Sunday  (7:30-9  p.m. 
EDT)  beginning  Sept.  12,  are  Hazel  Bishop 
Inc.,  the  Sunbeam  Corp.  and  the  Reynolds 
Metals  Co. 

Hazel  Bishop,  through  the  Raymond  Spector 
Co.,  and  the  Sunbeam  Corp.,  through  Perrin- 
Paus  Co.,  each  will  sponsor  45  minutes  of  each 
of  the  10  programs,  while  Reynolds  Metals  Co., 
through  Buchanan  &  Co.,  New  York,  and  the 
Clinton  E.  Frank  Agency,  Chicago,  will  sponsor 
three  complete  programs.  The  Sunday  night 
"spectaculars"  will  be  produced  by  Max  Lieb- 
man.  Betty  Hutton  has  been  signed  to  make 
her  tv  debut  on  the  initial  show  Sept.  12,  and 
plans  are  underway  to  present  other  Broadway, 
Hollywood  and  television  personalities  on  each 
of  the  succeeding  shows. 

NBC-TV  also  will  present  a  series  of  13  color 
"spectaculars"  on  Saturday  night,  which  also 
will  be  produced  by  Mr.  Liebman  under  the 
sponsorship  of  the  Oldsmobile  Division  of  Gen- 
eral Motors  Corp.,  and  still  another  series  on 
Monday  nights,  produced  by  Leland  Hayward 
and  sponsored  by  Ford  Motor  Co.  and  RCA. 

WTHI-TV  Signs  With  DTN 

SIGNING  by  WTHI-TV  Terre  Haute,  Ind., 
of  an  affiliation  contract  with  the  DuMont 
Television  Network  was  announced  last  week 
by  Elmore  B.  Lyford,  DuMont's  director  of 
station  relations.  Ch  10  WTHI-TV  is  sched- 
uled to  go  on  the  air  tomorrow  (Tuesday), 
and  is  owned  and  operated  by  the  Wabash 
Valley  Broadcasting  Co. 

WIKK  Erie  Joins  NBC 

AFFILIATION  of  WIKK  Erie,  Pa.,  with  NBC 
Radio,  effective  Aug.  1,  was  announced  last 
week  by  Harry  Bannister,  NBC  vice  president 
in  charge  of  station  relations.  WIKK,  owned 
by  Community  Service  Broadcasting  Co.,  is 
on  1330  kc  with  5  kw  fulltime.  Ben  McLaugh- 
lin is  general  manager. 


NBC-TV  Color  Plans 
Announced  by  Weaver 

Aim  of  network  is  to  provide 

12  to  15  hours  of  live  color 

each  week  beginning  this  fall. 

EXPANSION  of  studio  facilities  in  New  York 
and  Hollywood  will  enable  NBC-TV,  by  this 
fall,  to  produce  12  to  15  hours  of  live  color 
programs  weekly  and  to  schedule  more  than 
500  hours  of  color  programming  throughout 
the  season,  it  was  announced  today  (Monday) 
by  Sylvester  L.  Weaver  Jr.,  president  of  NBC. 

Mr.  Weaver  reported  that  in  New  York,  the 
Brooklyn  studios  acquired  from  Warner  Bros, 
will  be  fully  equipped  for  color  by  September 
and  in  Hollywood,  a  new  color  studio  is  being 
built  and  equipped  at  a  cost  of  $3,600,000,  for 
use  by  Jan.  1,  1955.  It  was  claimed  that  NBC 
will  have  color  broadcast  facilities  surpassing 
by  "at  least  300%"  those  of  any  other  network. 

NBC-TV  already  has  scheduled  33  color 
"spectaculars,"  which  will  provide  49^  hours 
of  programming.  Additionally,  it  is  planned  to 
produce  other  live  commercial  programs  in 
color,  either  on  a  regular  or  intermittent  basis, 
and  to  present  outdoor  color  film  programs 
produced  by  the  NBC  color  mobile  unit. 

The  network's  color  plans  for  the  fall  were 
described  by  Mr.  Weaver  as  "a  major  part  of 
the  network's  master  blueprint  for  the  quick' 
development  of  commercial  color  television." 
He  summarized  NBC-TV's  achievements  in 
color  broadcasting  as  follows: 

"NBC  color  programs  are  being  broadcast 
over  31  affiliated  stations,  and  by  October,  64 
stations  will  be  transmitting  in  color,  making 
colorcasts  available  in  areas  comprising  78% 
of  the  nation's  television  homes;  by  September. 
NBC  will  have  expended  $15  million  in  re- 
search funds  earmarked  for  making  a  com- 
mercial broadcast  reality  of  the  compatible 
color  system  pioneered  and  developed  by 
NBC's  parent  company,  RCA.  (This  figure  is 
in  addition  to  the  $25  million  already  spent  by 
RCA  in  the  development  of  the  system,  on 
which  present  all-industry  FCC  standards  are 
based);  NBC  has  held  commercial  clinics  in 
which  more  than  35  agencies  participated  and  at 
which  more  than  200  products  were  handled 
in  the  building  of  test  commercials  in  color: 
NBC  presented  more  than  80  color  programs 
during  the  first  six-month  period  [after  FCC 
approval]." 

CBS  Inc.  Appoints  Gould 
As  Information  Adviser 

radio-tv  editor  of  the  New 
i  been  named  information 
adviser  of  CBS  Inc., 
Dr.  Frank  Stanton, 
CBS  president,  an- 
nounced last  week. 

To  take  the  posi- 
tion, Mr.  Gould  re- 
signed the  Times 
radio-television  edi- 
torship. He  currently 
is  on  vacation  and 
will  join  CBS  Aug.  2. 

Mr.  Gould,  widely- 
read  columnist,  has 
been  with  the  Times 

MR.  GOULD  for  some    18  vears 

and  has  been  radio- 
tv  editor  for  approximately  the  last  10.  His 
successor,  it  was  understood,  has  not  been 
selected. 


IACK  GOULD, 

York    Times,  ha 


Page  52    •    July  19,  1954 


Broadcasting    •  Telecasting 


&  spot  in  the  family 


To  the  most  important  member  of  the  household  council — the  homemaker — 
WCCO-TV  is  a  trusted  advisor.  In  her  important  decisions  on  shopping,  buying 
home  appliances  and  services,  even  in  family  relations,  the  Northwest  homemaker 
has  a  habit  of  turning  to  that  other  member  of  the  family.  .  .WCCO-TV. 

What  they  see  on  Channel  Four,  they  believe. 


Take,  for  example:  "AROUND  THE  TOWN"  with  Arle  Haeberle, 
3-3:30  p.m.  weekdays.  Top  women's  show  in  Northwest  TV: 
June  Pulse  shows  70%  more  viewers  than  nearest  competition 
in  three-channel  market.  Participation,  live  or  film. 

Ask  Free  &  Peters  for  availabilities. 


The  other  member  of  the  family 
Minneapolis -St.  Paul 


Broadcasting   •  Telecasting 


July  19,  1954    •    Page  53 


— — —  NETWORKS  ■  

NETWORK  PEOPLE 

Richard  Schlegel,  operations  manager,  WCAU- 
TV  Philadelphia,  named  production  consultant 
in  station  administration,  CBS-TV,  New  York. 

William  White  Parish,  supervisor  of  NBC  story 
div.,  named  supervisor  of  public  service  pro- 
grams, effective  today  (Monday). 

Anne  Nelson,  associate  director  of  business 
affairs,  network  programs,  CBS  Radio  Holly- 
wood, named  director.  Sherman  J.  McQueen, 
commercial  program  supervisor,  Don  Lee 
Broadcasting  System,  Hollywood,  to  CBS  Radio 
as  assistant  director  of  business  affairs. 

Earl  Ebi,  director,  CBS  Radio  Lux  Radio  The- 
atre, switches  to  NBC-TV  Lux  Video  Theatre, 
rotating  with  directors  Buzz  Kulik  and  Richard 
Goode.  Sandy  Barnett,  writer  on  CBS  Radio 


Lux  Radio  Theatre,  and  Richard  McDonagh,  tv 
writer,  named  the  writing  team  for  NBC-TV 
Lux  Video  Theatre.  Ken  Carpenter,  who  has 
been  handling  commercials  on  both  Lux  pro- 
grams, re-signed  to  fill  the  same  capacity  when 
they  move  to  NBC-AM-TV  this  fall. 

Kenneth  B.  Craig,  director  of  business  affairs, 
CBS  Radio  Hollywood,  resigns  to  return  to  tv 
production.  Plans  will  be  announced  soon. 

Robert  Hardin,  director  of  publicity,  ABC  Radio 
Hollywood,  resigned  July  2. 

Irwin  Lewis,  assistant  program  manager,  WINS 
New  York,  to  ABC  as  advertising  copy  writer 
in  ABC-TV  advertising  dept. 

Stafford  Clark,  publicity-promotion  dept., 
KABC-TV  Hollywood,  to  publicity  staff,  CBS- 
TV,  same  city. 


 STATIONS  

WITTING  SAYS  WBC  i 
WON'T  USE  45  RPM 

Westinghouse  Broadcasting's 
stations  don't  want  to  be  as- 
sociated with  45  rpm  records 
because  of  their  technical 
shortcomings,  the  WBC  presi- 
dent advises  record  firms. 

THE  45  RPM  phonograph  record  is  unaccept- 
able for  broadcast  use,  according  to  Chris  J. 
Witting,  Westinghouse  Broadcasting  Co.  presi- 
dent. Mr.  Witting  has  notified  all  record  com- 
panies that  their  decision  to  supply  only  45 
rpm  records  to  broadcast  stations  [B»T,  June 
14]  is  unacceptable  to  the  Westinghouse  group. 

Joining  other  stations  in  protesting  against 
the  joint  action  by  leading  record  firms,  Mr. 
Witting  pointed  out  that  the  companies  acted 
without  consulting  broadcasters. 

He  wrote,  "We  are  advising  all  record  com-  : 
panies  that  their  plan  to  supply  only  45  rpm 
records  to  broadcasting  stations  is  unacceptable 
to  the  Westinghouse  .group  of  stations."  Listed 
were  KDKA  Pittsburgh;  KEX  Portland,  Ore.;  j 
KYW  and  WPTZ  (TV)  Philadelphia;  WBZ- 
WBZA  Boston-Springfield  and  WBZ-TV  Bos-  ! 
ton;  WO  WO  Fort  Wayne,  Ind. 

"The  stations  are  notifying  your  distributor  1 
in  their  area  of  this  decision,"  Mr.  Witting, 
continued.    "We  were  surprised  at  the  action 
of  the  record  companies  in  announcing  this 
plan  without  prior  consultation  with  the  broad-  I 
casting  industry  to  which  they  owe  so  much. 

No  Backward  Steps 

"The  Westinghouse  stations,  since  the  found-  j 
ing  of  the  broadcasting  industry  at  KDKA  in 
1920,  have  always  prided  themselves  on  pro- 
ducing the  finest  technical  productions  known 
to  the  industry  and  have  spent  large  sums  of 
money  developing  new  and  improved  services. 
We  are  not,  at  this  time,  interested  in  taking 
a  backward  step  which  we  are  sure  will  result 
in  the  necessity  of  repeated  apologies  to  our  i 
listening  audience  for  what  will  be  obvious 
failures  of  technical  equipment." 

Going  into  technical  details  of  the  45  rpm 
record,  Mr.  Witting  said  that  while  it  may  have 
advantages  in  home  use,  "it  has  so  many  dis- 
advantages as  to  make  it  impractical  to  use  in 
a  well-run  radio  station.  They  are  difficult  to 
pick  up  and  handle  with  ease,  speed  or  effi- 
ciency, all  of  which  are  necessary  for  a 
smoothly-produced  program.  They  are  ex- 
tremely difficult  to  cue  up  and,  after  this  diffi- 
culty is  overcome,  repeated  use  results  in  dam-  j 
age  to  the  opening  grooves  and  consequent 
distortion  of  the  music.  The  microgroove  fre- 
quently results  in  the  needle  skipping  in  the  j 
event  of  any  unusual  motion  or  vibration  near 
the  machine.  Our  experience  shows  that  these 
difficulties  inherent  in  the  45  rpms  make  them 
unacceptable  for  broadcasting  use." 

Mr.  Witting  wrote  that  broadcast  of  tech- 
nically deficient  programs  "will  reflect  ad- 
versely on  the  popularity  and  acceptance  of  i 
our  stations.  Furthermore,  we  believe  that  it 
will  adversely  affect  the  sale  of  these  records  I 
to  the  public  since  obviously  no  one  is  enthu- 
siastic about  purchasing  a  record  which  they 
have  just  heard  improperly  played." 

In  requesting  companies  to  supply  78  rpm  | 
records  exclusively,  Mr.  Witting  said  that  in 
addition  to  saving  unwarranted  expense  for 
modification  or  replacement  of  equipment,  such 
a  policy  would  be  in  the  interest  of  the  listen- 
ing public  and  stations  as  well  as  to  the  record 
industry  itself. 


TELEVISION  IS  UNITED  SUPER  MARKETS  "OYSTER' 

2,200  Pints  of  Oysters,  in  Fact 

February  10,  1954,  United  Super  Markets — largest  in- 
dependent chain  grocers  in  Quint-Cities  area — began  spon- 
sorship of  "Musical  Moods,"  Wednesdays,  9:30-10:00  p.m. 
This  is  local  live  program;  features  talented  pianist-organist 
Marjorie  Meinert  and  guest  musicians.  It  has  been  an  out- 
standing WOC-TV  production  for  four  years;  has  consistently 
proved  it  delivers  responsive  viewers. 

Here's  how  responsive  these  viewers  were  to  United's 
commercials.  Two  products  were  advertised — oysters  and 
frozen  chicken  pot  pies.  Through  its  15  stores,  United 
ordinarily  sells  400  pints  of  oysters  during  a  weekend.  The 
weekend  after  the  first  "Musical  Moods"  telecast,  United 
sold  2,200  pints  of  oysters — a  complete  sell  out.  In  addition, 
United  sold  4,800  chicken  pot  pies — another  sell  out.  NO 
OTHER  ADVERTISING  SUPPORTED  THESE  TWO 
PRODUCTS. 

"Musical  Moods"  continues  to  produce  success  stories  for 
United  Super  Markets  ...  so  successful  that  this  big  in- 
dependent grocery  chain  has  purchased  an  additional  V&-bour 
weekly  of  WOC-TV.  For  example,  there's  the  telecast  early 
in  March  when  "Musical  Moods"  practically  sold  this  chain 
out  of  its  Lenten  supply  of  catfish,  selling  6,000  pounds  of 
this  item;  when  it  sold  2,300  packages  of  rose  bushes  for 
planting  in  1%  days  after  the  telecast. 

If  you'd  like  to  know  more  about  United's  TV  "successes" 
(and  the  successes  of  other  WOC-TV  advertisers),  write  us 
direct  or  contact  your  nearest  F  &  P  office. 


FREE  &  PETERS,  INC. 
Exclusive  National  Representative! 


The  Quint  Cities 

COL.  B.  J.  PALMER,  President 

ERNEST  C.  SANDERS, 
Resident  Manager 

Davenport,  Iowa 


Page  54    •    July  19,  1954 


Broadcasting    •  Telecasting 


Broadcasting 


Telecasting 


The  bigger 
the  better 


When  you're  spreading  spot 
radio  for  national  coverage, 
you're  smart  to  use  the  biggest 
units  you  can  get.  You  want 
stations  like  WJR — which  gives 
you  the  best  possible  radio 
coverage  of  a  market  of  15 
million  people,  some  10%  of 
the  nation's  buying  power. 
That  kind  of  mass  means  real 
economy.  Ask  your  Henry  I. 
Christal  representative 
about  WJR. 


The  Great  Voice  of  the  Great  Lakes 


Detroit 

50,000  watts   CBS  Radio  Network 


WJR's  primary  coverage  area: 
15,000,000  customers 


July  19,  1954 


Page  55 


Robertson  Sells  Out  at  KEPO 

MILLER  C.  ROBERTSON  last  week  an- 
nounced the  sale  of  his  25%  interest  in  KEPO 
El  Paso,  Tex.,  to  his  associate,  W.  B.  Pratt, 
Austin,  Tex.  Mr.  Robertson  also  resigned  as 
president  and  general  manager  of  KEPO  last 
Thursday,  and  was  succeeded  as  station  man- 
ager by  R.  C.  (Bob)  Hughes,  sales  manager. 

Mr.  Robertson,  who  was  associated  with 
KMBC  Kansas  City  and  KSTP  St.  Paul-Minne- 
apolis before  joining  the  Texas  station,  will 
announce  his  future  plans  later,  he  said. 

KEPO  which  began  operating  in  1948,  radi- 
ates 10  kw  on  600  kc.  It  is  affiliated  with  ABC. 


KDRO-TV,  KGEO-TV 
BEGIN  PROGRAMMING 

TWO  new  tv  stations,  KDRO-TV  Sedalia,  Mo., 
and  KGEO-TV  Enid,  Okla.,  the  first  tv  outlet 
for  each  city,  began  commercial  programming 
last  Thursday,  increasing  total  operating  sta- 
tions to  387. 

KDRO-TV  (ch.  6)  is  represented  by  lohn 
E.  Pearson  Co.  KGEO-TV  (ch.  5)  is  affiliated 
with  ABC  and  also  is  represented  by  the  Pear- 
son firm. 

Educational  WCET  (TV)  Cincinnati  (ch. 
48)  is  due  to  begin  regular  programming  today 
(Monday)  and  WTHI-TV  Terre  Haute,  Ind. 


(ch.    10),   is   scheduled   to   go  commercial 
tomorrow. 

Reports  from  other  stations: 

KXJB-TV  Valley  City,  N.  D.  (ch.  4),  started  j 
eight-hour  daily  test  patterns  last  week  and 
plans  to  begin  regular  network  and  local  pro- 
gramming Aug.  1.  The  station,  affiliated  with 
CBS,  has  auxiliary  studios  in  Fargo.  Excellent 
reception  reports  have  been  received  from 
points  up  to  150  miles  away,  it  was  reported. 

WGR-TV  Buffalo,  N.  Y.  (ch.  2),  has  set 
target  dates  of  Aug.  1  for  test  pattern  trans- 
mission and  Aug.  14  for  regular  programming. 
George  F.  Goodyear,  president,  announced. 
The  station  is  affiliated  with  NBC  and  repre- 
sented by  Headley-Reed  Tv  Inc.  WGR-TV 
will  be  Buffalo's  third  station  and  the  city's 
second  vhf. 

WGTH-TV  Hartford,  Conn.  (ch.  18),  the 
first  local  tv  outlet  there,  started  test  patterns 
last  week  and  expects  to  begin  commercial 
operation  Aug.  15.  WGTH-TV  will  operate 
with  187  kw  power  from  a  951 -foot  tower  atop 
Avon  Mt.,  five  and  a  half  miles  from  the  center 
of  Hartford.    Affiliation  is  ABC-TV. 

Two  more  stations  are  expected  to  begin 
regular  programming  by  July  31:  WBOC-TV 
Salisbury,  Md.  (ch.  16),  and  KETC  (TV) 
St.  Louis,  Mo.  (ch.  9),  educational.  (For 
details  see  Telestatus,  page  103.) 

Wynn  Quits  WABD  (TV)  Post 

RESIGNATION  of  Lawrence  L.  Wynn  as  sales 
manager  of  DuMont's  WABD  (TV)  New  York 
was  announced  last  week  by  Norman  Knight, 
general  manager  of  the  station.  A  successor  has 
not  yet  been  named.  Mr.  Wynn  became  asso- 
ciated with  DuMont  as  a  salesman  in  1950.  He 
was  promoted  to  his  present  post  in  1952. 


A  SUDDEN  windstorm  last  Monday  sent 
the  435-foot  tower  of  WALA-TV  Mobile, 
Ala.,  crashing  to  the  ground  between  two 
rows  of  parked  cars.  Dozens  of  vehicles 
were  smashed,  but  no  one  was  hurt,  as  the 
structure  fell  into  the  parking  lot  in  the 
rear  of  the  downtown  WALA  building. 
Damage  is  estimated  at  over  $100,000, 
W.  O.  Pape,  president,  said.  The  station 
resumed  regular  operation  two  days  later 
using  a  temporary  antenna. 


IN  ROCHESTER  Pulse  surveys  and  rates  the  427  week- 
ly quarter-hour  periods  that  WHEC  is  on  the  air. 
Here's  the  latest  score: 

STATION  STATION  STATION  STATION  STATION  STATION 

WHEC       B  C  D  E  F 

FIRSTS  271  136  0  0  0  0 

TIES  16          19. ,...2  1  0  0 

WHEC  carries  ALL  of  the  "top  ten"  daytime  shows! 


BUY  WHERE  THEY'RE  LISTENING  .  .  .  ROCHESTER'S  TOP-RATED  STATION 


Repretentatives:  EVERETT- McKINNEY,  Inc.  New  York,  Chicago,  LEE  F.  O'CONNEU  CO.,  Los  Angefet,  San  Francisco 


Page  56    •    July  19,  1954 


Broadcasting    •  Telecasting 


Do  you  know  these  famous  record  makers? 


Both  of  these  people  are  famous  record  makers  for  Columbia. 
You'll  probably  recognize  Mindy  Carson,  but  do  you  know 
that  other  famous  record  maker— tune-spotter  Mitch  Miller  ? 

"When  a  hot  song  comes  along,"  Miller  says,  "we  often 
cut  the  master  tape  out  in  Hollywood,  holding  our  breath 
because  other  companies  will  try  to  'cover'  the  tune  first. 

"We  rush  the  master  tape  to  our  Eastern  factories— always 
relying  on  Air  Express  to  get  it  through  fast! 


"The  new  disc  is  on  the  air  and  for  sale  in  stores  in  record- 
breaking  time,  thanks  to  Air  Express. 

"We  turn  to  Air  Express  at  least  three  or  four  times  a  week 
to  beat  out  competition. 

"And  yet,  most  of  our  shipments  cost  less  with  Air  Express 
than  with  any  other  air  service." 

It  pays  to  express  yourself  clearly.  Say  Air  Express !  Divi- 
sion of  Railway  Express  Agency. 


AirExpress 


CALL  AIR  EXPRESS 


GETS  THERE  F"  I  Ft  ST  via  U.S.  Scheduled  Airlines 
division  of  RAILWAY  EXPRESS  AGENCY 


Broadcasting    •  Telecasting 


July  19,  1954    •    Page  57 


WAAM  (TV)  Baltimore  executives  inspect  the  station's  new  half-million-dollar  wing 
and  top-power  tv  transmitter.  L  to  r:  Ben  Wolfe,  engineering  director;  Norman  C. 
Kal,  WAAM  Inc.  executive  vice  president;  Ben  Cohen,  WAAM  Inc.  president,  and 
Ken  Carter,  WAAM  general  manager. 


WAAM  (TV)  BEGINS 
316  KW  OPERATION 

WAAM  (TV)  Baltimore  began  telecasting  last 
Monday  at  the  maximum  316  kw  power,  using 
its  new  facilities  constructed  at  a  cost  of  more 
than  a  half-million  dollars,  according  to  the 
station. 

WAAM  said  its  new  ch.  1 3  coverage  includes 
10,000  square  miles  or  35  counties  in  six  states 
and  the  District  of  Columbia,  and  adds  about 
1.5  million  people  to  its  saturation  area  for  a 
total  of  about  3  million  persons. 

The  new  Television  Hill  facilities  uses  more 
than  two  miles  of  electrical  wire  and  more 
than  20,000  separate  parts,  and  the  installation 
occupies  an  entire  new  wing  of  the  WAAM 
Building,  covering  an  area  of  more  than  2,000 
square  feet.  The  old  WAAM  transmitter,  which 
delivered  50  kw,  will  be  kept  for  stand-by 
purposes,  the  station  said. 

Three  More  Uhf  Outlets 
Give  Up  the  Ghost 

(Also  see  FCC  extension  for  uhf  story,  page  82) 
THREE  UHF  tv  stations  suspended  operations 
last  week,  boosting  the  total  number  of  tv 
outlets  to  leave  the  air  to  28.  They  are: 
KBID-TV  Fresno,  Calif.;  WCHA-TV  Cham- 
bersburg,  Pa.,  and  WFTV  (TV)  Duluth- 
Superior. 

Meanwhile,  the  deletion  last  week  of  ch.  2 
KSPR-TV  Casper,  Wyo.,  raises  the  number 
of  post-thaw  tv  deletions  to  89.  Of  this  total, 
73  are  uhf  and  16  vhf. 


Expected  network  affiliations  did  not  ma- 
terialize, John  H.  Poole,  owner  of  John  Poole 
Broadcasting  Co.,  said  last  week  in  announcing 
he  has  suspended  until  further  notice  the 
operation  of  his  ch.  53  station,  KBID-TV. 

Mr.  Poole's  announcement,  made  Thursday, 
said  that  "all  other  stations  serving  the  San 
Joaquin  Valley  received  programs  from  one 
or  more  networks."  KBID-TV  is  one  of  three 
uhf  outlets  in  Fresno. 

Mr.  Poole,  asserting  that  advertising  revenue 
from  local  sources  will  not  sustain  first  class 
television  at  present,  said  that  only  about  half 
of  the  area  homes  are  equipped  with  television. 


When  more  homes  add  tv,  he  said,  it  may  be 
possible  for  KBID-TV  to  resume  telecasting. 

Ch.  51  WCHA-TV  requested  FCC  permis- 
sion to  suspend  operation  for  120  days  effective 
no  later  than  midnight  July  18.  In  notifying 
the  Commission,  John  S.  Booth,  vice  president 
of  grantee  Chambersburg  Broadcasting  Co., 
said  that  "during  the  suspension  period  the 
company  will  determine  the  advisability  of  re- 
suming operations  in  view  of  continued  losses." 

At  Duluth-Superior,  ch.  38,  WFTV  (TV)  re- 
quested Commission  permission  to  suspend  op- 
eration for  a  period  of  three  months.    In  a  let- 


Strong  Pull 


. .  keeps  viewers  tuned  to 

KMJ-TV 


FRESNO  •  CHANNEL  24 


the  FIRST  TV  station  in 
California's  San  Joaquin  Valley 


KMJ-TV  pioneered  television  in  this  important 
inland  California  market.  The  strong  pull  of  top 
local  programming  plus  NBC  and  CBS  network 
shows  continue  to  make  it  this  area's  most-tuned- 
to  TV  station.  KMJ-TV  is  your  best  buy  in  the 
Valley. 

Paul  H.  Raymer,  National  Representative 


Page  58    •    July  19,  1954 


Broadcasting    •  Telecasting 


In  Youngstown,  Ohio— the  32nd  U.S.  Marker— it's  WKBN-TV... 


■  ■ 


. in  network  and 
film  programs 

.in  local  live 
programs 


in  a  major  TV  market! 


138,218  TV  households  —  almost  a  half- 
million  viewers  —  now  receiving  Channel  27 

(Based  on  the  May  15-21,  1954  ARB) 

Of  the  two  Youngstown  stations,  WKBN-TV 
network  and  film  programs  are  favorites. 
WKBN-TV  has  4  of  the  first  5  ...  8  of  the 
first  10  .  .  .  12  of  the  first  15  ...  and  20  of 
the  28  programs  rated  19.0  or  better! 

WKBN-TV  local  live  programs  capture  the 
first  9  positions  .  .  .  and  take  9  of  the  first  10 
ratings! 


Program 

Station 

ARB  Rating 

1 . 

Polka  Party 

WKBN-TV 

16.3 

2. 

Rucker's  Rumpus  Room 

WKBN-TV 

12.4 

3. 

Grizzly  Pete 

WKBN-TV 

10.8 

4. 

Tip  Top  Clubhouse 

WKBN-TV 

9.7 

5. 

Local  Edition  News 

WKBN-TV 

9.1 

6. 

Rambling  Reporter 

WKBN-TV 

6.7 

7. 

News,  6:30  p.m. 

WKBN-TV 

6.6 

8. 

This  Week  at  Home 

WKBN-TV 

6.5 

9. 

Sports-Weather 

WKBN-TV 

5.6 

10. 

Kitchen  Korner 

Station  B 

4.3 

(Source:  ARB  —  May  15-21,  1954) 
'Source:  1954  SRDS  Consumer  Markets 


Program 

1.  I  Love  Lucy 

2.  Jackie  Gleason 
3-  Hit  Parade 

4.  Godfrey  &  Friends 

5.  Red  Buttons 
6-  Dragnet 

7.  Strike  It  Rich 

8.  Racket  Squad 

9.  Our  Miss  Brooks 
1  0.  Toast  of  the  Town 
n-  >'ve  Got  A  Secret 
'2.  This  Is  Your  Life 
'3.  Beat  The  Clock 
'4.  Four  Star  Playhouse 

15.  TV  Hour 

16.  Milton  Berle 

17.  Martha  Raye 

18.  Meet  Millie 

19.  Comedy  Hour 

20.  TV  Playhouse 

21.  Two  For  The  Money 

22.  My  Friend  Irma 

23.  Place  The  Face 

24.  Studio  One 

25.  Make  Room  For  Daddy 

26.  Playhouse  of  Stars 

27.  Big  Story 

28.  Dollar  A  Second 

(Source:  ARB 


Station      ARB  Rating 

WKBN-TV  44.3 
WKBN-TV  36.1 
Station  B  31.6 
WKBN-TV  30.5 
WKBN-TV  27.6 
Station  B  27.0 
WKBN-TV  26.5 
WKBN-TV  25.9 
WKBN-TV  25.6 
WKBN-TV  25.3 
WKBN-TV  23.8 
Station  B  23.8 
WKBN-TV  23.5 
WKBN-TV  22.7 
WKBN-TV  22.5 
Station  B      22  5 
Station  B  217 
WKBN-TV  21.6 
Station  B  21.6 
Station  B  21.6 
WKBN-TV  20.5 
WKBN-TV  20.5 
WKBN-TV  20.0 
WKBN-TV  19.7 
WKBN-TV  19.5 
WKBN-TV  19.5 
Station  B       19  5 
WKBN-TV  19.0 


May  15-19,  1954) 
^presented  NationaMy  by  Pau|  „.  ^  ^ 

CBS  •  DUMONT  •  ABC 


WKBN-TV  Channel  27 

YOUNGSTOWN,  OHIO 

FULLY  EQUIPPED  FDR  NETWORK  COLOR-CASTING 


Broadcasting    •  Telecasting 


July  19,  1954    •    Page  59 


ter  to  the  FCC,  Herbert  Scheftel,  president  of 
grantee  Great  Plains  Television  Properties  of 
Minn.,  noted  that  "in  recent  months  two  vhf 
stations  have  gone  on  the  air  in  this  market 
and  WFTV  has  lost  the  programs  of  the  two 
major  networks.  As  a  result  the  station's 
operating  losses  have  substantially  increased." 

In  requesting  deletion  of  ch.  2  KSPR-TV, 
owner  Donald  Lewis  Hathaway  noted  that 
through  a  microwave  facility  the  four  Denver 
stations  are  able  to  transmit  tv  signals  to  the 
Casper  community  tv  system.  "In  turn  the 
community  system  sells  at  a  fee  of  $7.50  per 
month  plus  installation  and  tax  fees  to  local 
viewers.  Since  the  community  system  has  no 
program  expense  and  sells  their  product  and 
in  turn  takes  a  considerable  portion  of  any 
viewers  we  might  hope  to  have,  and  we  would 
have  to  pay  for  nearly  all  our  programs,  the 
community  system  makes  very  difficult  com- 
petition inevitable  for  KSPR-TV." 

WDSU-TV  Schedules  First 
Color  Tv  in  New  Orleans 

WDSU-TV  New  Orleans  was  scheduled  to 
broadcast  two  segments  of  NBC-TV  programs 
in  color  last  Friday,  giving  that  southern  port 
city  its  first  colorcasts,  according  to  Edgar  B. 
Stern  Ir.,  president. 

The  color  segments  of  NBC-TV's  Today  and 
Home  programs  were  to  be  telecast  to  New 
Orleans  viewers  in  the  early  morning  and  mid- 
morning  hours,  Mr.  Stern  said.  In  order  to 
permit  local  tv  dealers  to  line  up  color  re- 
ceivers WDSU-TV  planned  to  telecast  a 
color  test  pattern  from  5  a.m.  to  5:50  a.m. 
Friday  morning. 


OLD  SOUTH  theme  of  the  new  $1.5  million  home  planned  by  WSB-AM-FM-TV  Atlanta 
is  shown  in  this  artist's  conception.  To  house  latest  technical  gear,  including  provisions 
for  local  color  tv  originations,  the  new  structure  is  expected  to  be  completed  by  next 
summer.  It  will  be  located  on  a  hill  overlooking  historic  Peachtree  St. 


Cook  Borrows  $2.4  Million 

COOK  Paint  and  Varnish  Co.,  which  received 
FCC  approval  in  early  June  for  the  purchase 
of  KMBC-AM-TV  Kansas  City  for  $1.75  mil- 
lion [B«T,  June  14],  has  completed  a  $2.4  mil- 
lion loan  agreement  at  3%%  with  Equitable 
Life  Assurance  Society,  it  was  reported  last 
week.  Proceeds  of  the  12-year  loan  will  aid 
in  financing  purchase  of  the  KMBC  properties 
as  well  as  expansion  of  the  paint  firm's  retail 
chain,  it  was  explained.  Cook  sold  WHB 
Kansas  City  to  Todd  Storz  and  family  for 
$400^000,  also  approved  by  FCC. 


Do  You  Know  This  Man? 

He  is  Mr.  A.  H.  Turner,  general  manager,  WBOY,  Tarpon  Springs, 
Florida.    He  says — 

"We  program  SESAC  Library  discs  the  entire  morning  from  5:00  A.M.  to  11:00 
A.M.  They  do  a  job,  and  of  that  we  are  certain.  Program-wise  things  are  in  the 
best  of  hands  when  SESAC  recording  stars  are  heard.  SESAC  also  has  the  finest 
Sunday  afternoon  selections  we  have  ever  heard." 

The  SESAC  Library  is  lowest  in  cost  for  a  complete  Program  Service 

SESAC  TRANSCRIBED  LIBRARY 
475  Fifth  Avenue  New  York  17,  N.  Y. 


Tynan  to  Head  F&P 
Midwest  Tv  Sales  Unit 

APPOINTMENT  of  William  J.  Tynan  as  mid- 
west tv  sales  manager  and  addition  of 
other  tv  personnel  to  the  Chicago  office  of 
Free  &  Peters,  station  representatives,  were  an- 
nounced last  week 
by  Lloyd  Griffin, 
F&P  vice  president 
in  charge  of  televi- 
sion. Mr.  Tynan  has 
been  with  the  firm 
for  the  past  six 
years. 

Richard  G.  Roth- 
lin.    television  ac- 
.  :  count    executive  in 

HH    ^fjP^''  F&P's  San  Francisco 

H  JmL  office,  will  move  to 

W^'fl  Chicago  Aug.  15  in 

MR  TYNAN  a    similar  capacity. 

William  G.  Pendill, 
formerly  a  tv  buyer  with  Leo  Burnett  Co., 
joined  F&P's  Chicago  tv  staff  effective  last 
Thursday  as  an  account  executive,  following  the 
addition  of  John  B.  Sias  from  Moloney,  Regan 
&  Schmitt  in  a  similar  capacity  June  21. 

Samuel  L.  Eadie,  F&P  tv  account  executive 
in  Chicago  since  last  fall,  completes  the  firm's 
Midwest  television  group. 


MR.  ROTHLIN 


MR.  SIAS 


WENS  (TV)  to  Resume 

WENS  (TV)  Pittsburgh  will  resume  local  pro- 
gramming Sept.  13,  Larry  Israel,  general  man- 
ager, has  announced.  The  ch.  16  station 
stopped  studio  programming  for  the  summer 
June  14.  Mr.  Israel  said  WENS  also  will  carry 
some  NBC-TV  shows  on  a  supplemental  basis. 


Page  60    •    July  19,  1954 


Broadcasting    •  Telecasting 


a  new  high  AinHi-Fi! 


the  new 


PRESTO  T-15  turntable 


'  ) 


'Successor  to  the 
nationally -known, 
nationally -preferred 
PRESTO  15-G 


'111!! 


HI-FI  FANS 

The  new  T-15  replaces 
your  present  record 
changer,  giving  you  a 
new  dimension  in  rec- 
ord reproduction  with 
rumble-free  perform- 
ance, professional 
speed,  accuracy,  life- 
long, trouble-free 
service.  Easy  to  insta 
easy  to  operate. 


BROADCASTERS, 
RECORDING 
STUDIOS 

Here  is  the  perfect  aux- 
iliary turntable  to  use 
in  studio  or  control 
room  for  music  or 
sound  effects.  Profes- 
sionally designed  and 
constructed  with  speed 
accuracy  comparable 
to  much  higher  priced 
units. 


Single  lever  control 
Three  speeds 
Turntable  diameter:  12" 


•  Speed  accuracy:  0.25% 

•  Noise  level:  40  db 

below  program  level 


Export  Division: 
Canadian  Division: 


RECORDING  CORPORATION 

PARAMUS,  NEW  JERSEY 

25  Warren  Street,  New  York  7,  N.  Y. 

Walter  P.  Downs,  Dominion  Square  Bldg.,  Montreal 


One  Control  Lever  Does  Everything . . . 

1 .  Engages  or  disengages  idler  wheel 

2.  Automatically  switches  motor  off  or  on 

3.  Selects  3  speeds— 33  Vb ,  45,  78  r.p.m. 

PRESTO  builds  professional  equipment  —  for  professionals 
only!  And  the  new  T-l  5  turntable  is  an  outstanding  combina- 
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rim-driven,  constant-speed,  heavy-weight  T-1  5  virtually  elim- 
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Designed  by  PRESTO  to  meet  top  engineering  specifications, 
the  new  PRESTO  T-1 5  is  modestly  priced  at  $53.50. 

Mail  this  coupon  today! 

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PARAMUS,  NEW  JERSEY 

Please  send  me  illustrative  data  and  specifications  on  the  new, 
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WORLD'S   LARGEST   MANUFACTURER  OF   PRECISION   RECORDING   EQUIPMENT  AND 


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STATIONS 


MR.  FORKER 


Forker  Named  to  Head 
WGAR  Cleveland  Sales 

ROBERT  E.  FORKER,  for  the  past  12  years 
a  member  of  the  WGAR  Cleveland  sales  staff, 
has  been  appointed 
sales  manager,  Carl 
E.  George,  general 
manager,  said  last 
week. 

Mr.  Forker  suc- 
ceeds John  B.  Gar- 
field, whom  he  has 
assisted  the  past  four 
years.  Mr.  Garfield's 
future  plans  were  not 
announced. 

The  new  WGAR 
sales  manager  served 
in  various  sales  ca- 
pacities with  the 
Cleveland  Plain  Dealer,  News  and  the  Brush- 
Moore  Newspapers  before  joining  WGAR. 

Tannen  to  Leave  WGAY, 
Will  Head  WPGH  Pittsburgh 

ERNIE  TANNEN,  vice  president  and  sales 
manager,  WGAY  Silver  Spring,  Md.,  has  re- 
signed to  become  vice  president  and  general 
manager  of  WPGH  Pittsburgh,  Pa.,  recently 
purchased  by  WGAY  owner  John  Kluge  and 
associates  [B*T,  July  12]. 

Mr.  Tannen  joined  WGAY  when  it  began 
broadcasting  Dec.  7,  1946.  He  served  as  pro- 
gram director  until  July  1953  when  he  was  pro- 
moted to  his  present  position. 

Jeff  McLendon  Dies 

JEFF  D.  McLENDON,  77,  father  of  Barton  R. 
and  grandfather  of  Gordon  B.  McLendon, 
broadcast  station  owners,  died  July  8  in  Dallas, 
Tex.  The  late  Mr.  McLendon  was  board  chair- 
man of  Tri-State  Theatre  chain  at  his  death, 
and  previously  had  engaged  in  a  law  practice  in 
the  Southwest.  His  son  and  grandson  own 
KLIF-AM-TV  Dallas,  KELP-AM-TV  El  Paso 
and  KTLG  (TV)  Corpus  Christi. 

STATION  PEOPLE 

John  I.  Hyatt,  vice  president-general  sales  man- 
ager-director, WTVI  (TV)  (Belleville,  111.)  St. 
Louis,  is  resigning  effective  Aug.  5.  Mr.  Hyatt 
has  not  announced  future  plans. 

William  F.  Housner  named  sales  manager, 
WJNO-TV  Palm  Beach,  Fla.  F.  Melville 
Greene  and  John  E.  Turner  to  WJNO-TV's 
sales  staff.  Esther  L.  Witt,  traffic  manager, 
WKTV  (TV)  Utica,  N.  Y.,  named  WJNO-TV 
operations  manager. 

Bob  Franklin,  promotion  manager,  KGW  Port- 
land, Ore.,  named  program  director.  Thomas 
D.  Rishworth,  KGW  director  of  education  and 
public  affairs,  appointed  assistant  manager. 

Will  Erkin,  manager,  WBRM  Marion,  N.  C, 
to  WIFM  Elkin,  N.  C,  in  same  capacity. 
Gene  Smith,  sales  dept.,  WJBF  Augusta,  Ga., 
to  WIFM  as  assistant  manager. 

Roberta  Britt,  director  of  continuity,  WAVE-TV 
Louisville,  appointed  sales  service  manager, 
WJNO-TV  Palm  Beach,  Fla. 

David  H.  Bogard,  account  executive,  Ruder  & 
Finn  Assoc.,  N.  Y.,  named  sales  promotion 
assistant,  KCBS  San  Francisco. 

Jim  Carr,  account  executive,  WSYR-TV  Syra- 


cuse, to  WLWT  (TV)  Cincinnati,  in  same  c 
pacity. 

William  T.  Gangle  named  director  of  publ 
relations,  educational  KETC  (TV)  St.  Louis. 

James  Chrisenat,  radio-tv  producer,  to  WMA 
Washington,  as  production  director. 

Dick  Ashby,  WMAZ-TV  Macon,  Ga.,  perso 
ality,  named  production  director. 

Gordon  B.  Greb  named  director  of  news  ar 
public  affairs,  KSJO  San  Jose,  Calif. 

Carol  H.  Cline  named  director  of  public  affair 
WLWD  (TV)  Dayton.  Bill  Baily  named  pr< 
gram  manager. 

John  C.  Roesel  appointed  director  of  cliei 
service,  WLWA  (TV)  Atlanta. 

Richard  A.  Leader,  account  executive,  KGI 
San  Fernando,  Calif.,  to  KCOP  (TV)  Holl 
wood,  in  same  capacity. 

Richard  H.  Gehring,  Ohio  State  U.  graduat 
appointed  sales  representative,  WTVN  ( 
Columbus,  Ohio. 

Patt  McDonald  appointed  general  manage 
CKNW  New  Westminster,  B.  C,  and  Bi 
Hughes  named  station  manager. 

Robert  Richer,  assistant  to  program  manage 
WABC  New  York,  appointed  assistant  ma 
ager,  continuity  acceptance  dept.  Alan  Pro 
Sloan  promoted  to  assistant  to  program  directo 
WABC  New  York. 

Doug  Stewart,  NBC  Hollywood  page  sta 
named  assistant  film  manager,  KNBH 
Hollywood,  succeeding  Leonard  Goldberg,  pr 
moted  to  floor  manager. 

Mary  Carter  Stone,  formerly  managing  edito 
Danville  (Va.)  Commercial  Appeal,  named  t 
assist  new  editor,  WDVA  that  city. 

Albert  J.  Eicholzer  appointed  chief  enginee 
WSYR-AM-TV  Syracuse. 

Jack  Nordine,  WNAE-WRRN  (FM)  Warre 
Pa.,  named  chief  engineer,  WADP  Kane,  P 
Lois  and  Bob  Johnson,  WFRM  Couderspo 
Pa.,  to  WADP  as  traffic  and  station  manage 
respectively.  Paul  Mitzen  and  John  Copell 
to  WADP  news  and  announcing  staff. 

Edward  B.  Bench  Jr.  named  chief  enginee 
KSTM-TV  St.  Louis. 

Joseph  Crouse,  WHAS-AM-TV  Louisville,  Ky 
named  day  news  editor. 

George  Doetsch,  formerly  with  WNAV 
napolis,  to  sales  staff,  WBAL  Baltimore. 

Kenneth  E.  Patmore,  advertising  sales  represe 
tative,  Curtis  Pub.  Co.  Cleveland  office  to  sale 
staff,  WGAR  same  city. 

Stanley  Matas,  salesman,  WAIT  Chicago,  t 
WBKB  (TV),  same  city,  in  similar  capacity. 

Norman  Wain,  disc  m.c,  to  WDOK  Clevelan 
for  twice-daily  music  and  interview  show. 

Howard  Miller,  freelance  disc  m.c,  signed  b 
WBBM-TV  Chicago  to  conduct  Howard  Mille 
Show  Fridays,  11  p.m.-l  a.m.  CST,  startin 
Aug.  27. 

Elaine  Winfield,  formerly  with  sales  promotio 
div.,  SoundScriber  Corp.,  to  advertising,  prom" 
tion  and  publicity  dept.,  WNHC-TV  Ne 
Haven. 

Jose  I.  A.  Gallegos  named  to  sales  staff,  KABQ 
Albuquerque.  Mr.  Gallegos  will  specialize  ir 
Spanish  language  sales. 


Page  62    •    July  19,  1954 


Broadcasting    •  Telecastinc 


IROADCASTING 


TELECASTING 


Reprints  of  articles 
appearing  in  this  section 
are  available 
at  nominal  cost.  Write  to 

1ADCASTING  •  TELECASTING 


HOW  WOULD  U  DESCRIBE 
THIS  TELEVISION-MARKET? 


color  Abb' jWitfiss 


Mr.  Time  Buyer: 

How  would  you  describe  this 
unduplicated  television  market? 

We'll  pay  $100.00  for  the  best  description 
that  explains  the  extraordinary  merchandis- 
ing potential  of  KHOL-TV. 

Why  is  it  difficult  to  describe  this  market? 
Well,  it's  like  this:  Our  CP.  was  granted  to 
Kearney,  Nebraska;  however,  the  station 
is  owned  and  operated  by  the  Bi-States 
Company  of  Holdrege,  Nebraska. 

Our  problem  would  be  simple  if  our 
location  was  pin-pointed  in  only  two  places, 
but  it  goes  much  further.  We're  located  2% 
miles  from  Axtell,  Nebraska. 

The  KHOL-TV  primary  signal  provides 
exclusive  coverage  over  every  town  in  the 
United  States  that  has  any  claim  to  being 
the  geographic  center  of  the  nation. 

The  largest  town  covered  by  the  station 
has  less  than  25,000  population.  We  are  one 
of  the  few  television  stations  in  the  country 
that  has  no  major  metropolitan  market; 
we  cover  a  rural  viewing  audience  that  has 
money  and  is  ready  to  buy. 

So  we  ask  your  help — how  would  you 
describe  this  unduplicated  television  mar- 
ket? Your  answer  could  be  worth  $100.00 
in  cash. 

DUANE  L.  WATTS  Station  Manager 


RULES  OF  THE  CONTEST 

1.  Contest  is  limited  to  entries  from  agency 
time  buyers. 

2.  The  prize  of  $100.00  will  be  awarded  to 
the  entry  that  best  describes  the  potential 
of  the  station  with  a  slogan  or  description 
of  ten  words  or  less. 

3.  Entries  will  be  judged  for  neatness,  apt- 
ness of  thought,  and  originality;  decision 
of  judges  is  final. 

4.  There  is  no  limit  on  the  number  of  entries 
each  person  may  submit;  however,  each 
entry  must  be  on  a  separate  sheet  of 
paper. 

5.  Each  entry  must  indicate  the  following: 
entrant's  name,  agency  affiliation  and 
position,  agency  address,  and  entrant's 
home  address. 

6.  All  entries  submitted  become  the  property 
of   KHOL-TV  and  none  will   be  returned. 

7.  Mail  all  entries  to  KHOL-TV,  Box  336, 
Holdrege,  Nebraska. 

8.  All  entries  must  be  postmarked  by  mid- 
night, August  21,  1954. 


A  complete  fact  sheet  to  help  you  win  is  yours  for  the  asking.    Just  v/rite  to: 


Grandfather  never  had  it  this  good 


;l  III 


This  is  one  of  a  series  by  the  people  of  Union  Oil  to  explain  how  business  functions.  Your  comments  are 
invited.  Write:  The  President,  Union  Oil  Company,  Union  Oil  Building,  Los  Angeles  17,  California, 


Page  64    •   July  19,  1954 


Broadcasting    •  Telecasting 


How  Miller  Brewing  merchandises  baseball  on 
radio.    Page  66. 

The  musical  commercial  puts  life  in  the  sell.  Page 
68. 

Sponsored  radio  is  going  round-the-world.  Page  70. 


Radio  According  to  Boggs 

THE  RADIO  Glossary  below  probably  won't  ever  be  incorporated 
into  Webster's  Unabridged  or  any  other  serious  reference  work.  It 
was  composed  by  Norman  Boggs,  vice  president  in  charge  of  sales 
for  Don  Lee  Broadcasting  System,  for  the  amusement  of  himself 
and  friends.    B*T's  editors  think  it  deserves  a  wider  audience. 

A  Project:  Any  assignment  that  can't  be  completed  by  one  tele- 
phone call. 

A  Prospect:  ("Looks  good"  type) — Any  advertiser  who  didn't 
throw  you  out  of  his  office  when  he  learned  you  weren't  selling  tv. 

Program  Director:  Department  head  who  instantly  senses  the  ter- 
rific possibilities  of  a  show. 

Sales  Manager:  Department  head  who  instantly  senses  the  terrific 
possibilities  of  a  show — the  minute  he  hears  it's  sponsored. 

Program  Expert:  Any  announcer  more  than  50  miles  from  home. 

Under  Consideration:  Never  heard  of  it. 

Under  Active  Consideration:  It  must  be  in  the  files  some  place, 
if  we  could  only  lay  our  hands  on  it. 

Reliable  Source:  The  last  guy  who  told  you  the  rumor. 

Unimpeachable  Source:  The  guy  who  started  the  rumor. 

FYI  and  Advise:  You  stick  your  neck  out,  too! 

A  Presentation:  Any  simple  story  on  large  cards  magnified  by 

Broadcasting   •  Telecasting 


expansion,  repetition,  art  work,  and  delivered  standing  up. 
(Not  valid  if  it  takes  less  than  an  hour  and  a  half.) 

Discrepancy  Report:  Sure,  the  transmitter  broke  down  but  we 
rebated  67<£,  didn't  we? 

Clearance:  Horseback  estimate  of  how  many  stations  will  loosen 
up. 

Actual  Clearance:  Total  number  of  stations  minus  those  carry- 
ing local  Basket  Socials  in  public  interest. 

Mail  Order:  Method  of  selling  unbranded  merchandise  with  no 
distribution,  sight-unseen,  at  three  times  normal  value  for  ad- 
vertiser who  says  it  didn't  pan  out  and  then  retires  for  life  in 
some  Central  American  country  where  there's  no  extradition 
treaty. 

Representative  Firm:  Group  of  experts  (see  Program  Expert, 
above)  representing  87  radio  stations  who  devote  full  time  of 
entire  staff  to  your  property — when  you  are  in  town. 

Effective  Program:  Standard  description  of  any  show  with  1.1 
rating  or  less. 

Turkey:  Standard  description  of  any  show  with  1.1  rating  or 
more,  on  competitive  station. 

Floating  Schedule:  Any  announcement  schedule  at  25%  off  where 
client  agrees  to  flexibility  after  getting  approval  of  Account 
Executive,  Sales  Manager,  Executive  V.P.,  Chairman  of  the 
Board  and  two-thirds  majority  of  the  brokers. 

Vice  President  in  Charge  of  Sales:  A  peddler  too  old  to  pound 
the  pavement,  too  dumb  to  quit,  and  too  broke  to  retire. 

July  19,  1954    •    Page  65 


BASEBALL  SELLS  BEER 


THE  BRAVES  AND  MERCHANDISING  ARE  MAKING  MILLER  FAMOUS 


THE  BRAVES  play  baseball  in  Milwaukee. 
Miller  Brewing  Co.  makes  beer  there.  When 
it  comes  to  selling  that  beer,  Miller  finds 
that  backing  the  Braves  is  the  best  way  to 
do  it. 

Accordingly,  for  the  past  two  seasons 
Miller  Brewing  has  sponsored  all  home 
and  away  games  of  the  Braves  on  a  48- 
station  regional  radio  network.  At  the 
same  time  it  has  carried  out  one  of  the  most 
vigorous  merchandising  campaigns  going 
today.  The  project  represents  a  whopping 
good  success  story  in  radio,  just  as  the 
Braves  are  a  success  story  in  professional 
baseball. 

Miller  is  a  comparative  newcomer  to  the 
brewing  hierarchy,  having  realized  its  best 
gains  since  1947.  The  company  has  shown 
a  phenomenal  rise  in  sales  (in  barrels)  from 
1947  to  the  present,  zooming  from  11th  to 
5th  position  nationally,  for  a  278%  jump 
in  sales  volume.  This  year  the  firm  has 
expanded  its  plant  to  meet  this  upsurge  in 
demand. 

With  this  steady  growth,  Miller  has  spent 
more  and  more  on  advertising,  with  about 
a  third  of  its  budget  (nearly  $3  million)  in 
radio  and  television,  and  with  emphasis  on 
special  events  and  merchandising  at  the 
dealer  level. 

As  president  and  treasurer  of  the  com- 
pany, Frederick  A.  Miller  knows  a  good 
thing  when  he  sees  it,  whether  it's  sports, 
beer,  beer  commercials  or  a  valuable  radio 
franchise.  He  also  knows  Milwaukeeans. 
His  objective  has  been  simple:  to  promote 
interest  in  Wisconsin  sports  and  thereby 
boost  the  sale  of  a  beer  product  that  must 
compete  with  Schlitz,  Blatz,  Gettelman,  and 
others. 

The  result:  formation  in  1953  (the  Braves' 
maiden  year  in  Milwaukee)  of  a  regional 
radio  network  broadcasting  all  home  and 
road  games  of  the  "go  get  'em"  Braves.  In 
a  way  Fred  Miller  has  been  trying  to  prove 
that,  if  Blatz  was  the  beer  that  made  Mil- 
waukee famous,  so,  too,  would  Miller  High 
Life  emerge  as  the  drink  that  made  the 
Braves  famous. 

Working  with  its  agency,  Mathisson  & 
Assoc.,  Mr.  Miller  and  his  rising  firm  laid 
their  objectives  on  the  line  at  the  outset  of 
the  1954  season:  to  support  the  Braves  by 
every  means  and  to  sell  more  Miller  beer. 


Supporting  the  Braves  has  meant  inspiring 
the  team,  enthusing  the  fans,  a  desire  to  set 
a  new  attendance  mark  and  building  good 
will  for  the  ball  club.  Selling  more  Miller 
beer  was  an  aim  to  be  accomplished  by  en- 
thusing distributors,  influencing  retailers, 
making  consumers  more  Miller-minded, 
keeping  old  customers  and  building  good 
will  for  the  product. 

The  complete  elimination  of  television 
made  Miller's  task  less  complicated  than  it 
might  have  been:  the  Braves'  management 
does  not  permit  telecasting  of  any  games. 
(Miller  has  first  rights  to  tv  if  and  when 
this  policy  is  ever  changed.) 

Early  last  spring,  Miller  invited  some  60 
broadcasters  from  44  radio  outlets  to  a 
"leadoff"  session  on  its  1954  baseball  broad- 
cast plans.  What  these  midwest  radio  men 
heard  was  an  intelligently  planned,  well- 
coordinated  merchandising  campaign  predi- 
cated on  a  complete  belief  in  the  power  of 
radio  as  an  advertising  medium. 

A  Meeting  of  Minds 
Using  the  1953  precedent,  Miller  organ- 
ized this  year's  baseball  broadcast  planning 
along  methodical,  step-by-step  lines,  leaving 
nothing  to  chance — a  fact  for  which  broad- 
casters are  grateful.  Seldom  have  sponsor, 
agency  and  station  personnel  enjoyed  such 
a  meeting  of  minds.  Said  broadcaster  Rich- 
ard Nickeson,  commercial  manager  of  WISC 
Madison: 

"In  a  day  when  radio  is  constantly  being 
pressed  to  prove  itself,  it  is  refreshing  to 
have  a  sponsor  and  agency  so  well  sold  on 
radio  as  to  show  the  imagination  and  en- 
thusiasm to  create  such  a  complete  cam- 
paign. ...  In  my  years  in  radio,  never  have 
I  attended  such  a  well-prepared  client-media 
meeting." 

The  Miller  vanguard  was  spearheaded  by 
likable,  able  Vernon  S.  Mullen,  its  youthful 
ad  chief;  energetic  Edward  Ball,  Mathisson's 
vice  president  and  account  executive,  who 
worked  out  details  for  the  network;  Joe 
Cairns,  executive  vice  president  of  the 
Braves,  and  sportscasters  Earl  Gillespie  of 
WEMP  and  Blaine  Walsh  of  WTMJ.  Broad- 
casters were  taken,  step  by  step,  through 
promotional  and  technical  procedures  and 
inspected  comprehensive  promotion  packets 
including  suggested  announcements,  news- 


paper ads,  napkins,  dealer  letters,  point-of- 
sale  "shadow  boxes,"  Braves'  schedules, 
buttons,  coasters  and  billboard  sheets — all 
used  by  distributors. 

Of  course,  the  all-day  meeting  came  off 
only  after  Miller  and  its  agency  had  thought 
out  a  myriad  of  thorny  problems,  including 
the  types  of  stations  it  wanted  on  the  con- 
templated network  and  the  area  it  wished  to 
embrace.  The  brewery  finally  settled  on 
stations  in  four  states — Wisconsin,  Iowa, 
Michigan  and  Minnesota. 

Miller  lined  up  "good  stations"  in  key 
cities — -both  low  and  high  power  outlets,  in 
primary  and  secondary  markets.  It  also 
made  sure  that  newspaper-owned  outlets 
were  well  represented  for  promotional  pur- 
poses (a  substantial  number  are  in  this  cate- 
gory). 

Miller  also  let  it  be  known  that  stations 
could  best  serve  the  interests  of  all  by  identi- 
fying themselves  and  High  Life  with  the 
Braves — "the  stronger  the  link,  the  more 
benefits  which  will  accrue.  .  .  ."  Braves 
broadcasts,  Miller  feels,  are  rich  in  promo- 
tional potentials  and  sales  possibilities.  Its 
executives  told  station  men  plainly:  "In  the 
minds  of  all  listeners,  Miller  High  Life  must 
be  recognized  as  the  beer  that's  backing  the 
Braves." 

There  seems  little  doubt  this  has  hap- 
pened, judging  by  station  reactions,  with  the 
result  that  Miller  should  realize  the  "fair 
return"  it  seeks  on  an  investment  which 
admittedly  runs  into  a  "tremendous  amount 
of  money."  How  much  is  not  precisely 
known.  (Best  estimate:  between  $300,000 
and  $400,000,  with  line  charges  running 
into  five  figures  paid  by  Miller.) 

Not  all  stations  carry  the  Braves  home 
and  road  contests  under  full  Miller  sponsor- 
ship; about  50%  take  them  on  a  participat- 
ing basis  without  any  fee  charged.  These 
outlets  may  sell  spots  to  local  non-competi- 
tive advertisers  under  an  agreement  with 
Miller  and  Mathisson. 
.  When  a  station  agrees  to  carry  the  Miller 
High  Life-Milwaukee  Braves  network  broad- 
casts, it  commits  itself  to  an  all-out  promo- 
tion campaign.  It  is  furnished  with  a  com- 
plete and  up-to-date  list  of  Miller  distributors 
in  the  coverage  areas  of  Braves  broadcasts 
and  urged  to  contact  the  one  in  its  locality. 


bio: 


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Page  66 


July  19,  1954 


Broadcasting 


Telecasting 


UN  MILWAUKEE 


by  JOHN  OSBON 


The  company  encourages  the  station  to 
"  inform  and  enthuse"  the  distributor  about 
[the  broadcasts,  advising  of  coverage,  actual 
audience,  and  its  promotion;  to  arrange  a 
]tie-in  of  his  name  with  that  promotion,  pub- 
licizing him  on  commercials;  to  work  with 
^iim  in  distributing  Braves  promotion  ma- 
terial to  dealers;  to  coordinate  its  efforts  with 
(the  distributor,  many  of  whom  are  mer- 
chandising-minded  at  the  outset,  and  to  make 
use  of  Miller  material  which  the  distributor 
has — window  displays,  art  work,  mailings 
ind  other  data. 

Among   materials   utilized   by  stations: 
posters,  ad  mats,  transcribed  radio  spots,  live 
^announcements,   station   IDs,  promotional 
J-  betters,  newspaper  ads,  four-color  ads. 

Broadcasters  also  receive  other  support. 
During  April  and  May,  Miller  sent  out  a 
^full-color  24-sheet  Miller  High  Life  Koda- 
;>j':hrome  poster  (featuring  Earl  Gillespie  and 
-e  :.he  slogan,  "Go  Get  'Em,  Braves")  to  all 
parts  of  Wisconsin  and  other  areas  where 
the  broadcasts  are  heard.  They  directed  at- 
tention with  this  copy:  "Tune  In!  Braves 
^Broadcasts."    (Station  and  frequency.) 

Promotionwise,  suggested  live  announce- 
' merit  copy  was  distributed  by  the  Miller 
'Brewing  Co.  for  use  as  30-second  spots, 
ending  themselves  to  taglines  for  the  local 
^distributor's  name,  and  short  10-second  sta- 
tion breaks  designed  for  on-the-air  promo- 
ion. 

Miller  even  wrote  a  form  letter  for  use 
by  stations  in  contacting  beer  licensees  and 
ultivating  tavern-keepers. 

Other  outlets  have  devised  their  own  pro- 
'lotion  gimmicks.  Typical  is  WOSA  Wau- 
j;au,  Wis.,  which  distributes  some  100,000 
^baseball  schedules  in  a  promotion  piece. 

Leaving  no  stone  unturned,  Miller  also 
advised  stations  to  make  daily  checks  with 
newspapers  to  assure  that  correct  game  start- 
ing times  and  opponents  are  listed.  In  many 
instances,  newspapers  with  radio  affiliation 
have  worked  out  special  deals  whereby  the 
5a  ibroadcasts  are  given  special  mention  in  boxes 
j  -on  the  sports  pages.  Others  have  signed  for 
"highlight"  listings. 

To  insure  "smooth,  finished  production" 
on  the  network,  Mathisson  &  Assoc.  com- 
piled a  pre-season  operational  brochure  car- 
rying a  complete  schedule  of  games,  listing 


THESE  EIGHT  were  at  the  head  table  when  Miller  kicked  off  its  1954  Braves  broad- 
cast campaign  with  this  briefing  luncheon  for  members  of  the  48-station  network. 
At  the  mike  is  Bernie  Strachota,  Miller's  Milwaukee  sales  manager.  Others  (I  to  r): 
Edward  G.  Ball,  Mathisson  &  Assoc.;  Earl  Gillespie,  Braves  sportscaster  and  WEMP 
sports  director;  Joe  Cairnes,  Braves  executive  vice  president;  Vernon  S.  Mullen  Jr., 
Miller  advertising  director;  Jerry  Purtell,  assistant  to  Miller's  general  sales  manager; 
Blaine  Walsh,  assistant  Braves  sportscaster  and  WTMJ-AM-TV  announcer,  and  Parker 
Daggett,  Miller  Wisconsin  sales  manager. 


site,  opponent  and  broadcast  time.  It  traced 
the  mechanics  of  a  typical  broadcast,  start- 
ing five  minutes  before  game  time  and  out- 
lining various  cues  for  station  IDs  and  spe- 
cial announcements.  It  even  listed  a  num- 
ber of  "emergency"  situations  which  might 
arise  and  offered  solutions  to  them. 

Miller  commercials  are  delivered  at  the 
end  of  each  full  inning,  with  participating 
stations  picking  them  up  after  the  second, 
fifth  and  seventh  frames.  A  standard  cue 
is  utilized  for  commercials,  running  45  to 
50  seconds  in  length. 

When  the  Braves  aren't  playing,  Miller 
carries  telegraphic  reports  of  other  NL  con- 
tests, with  the  same  48  stations  participating. 
WEMP  usually  sends  all  stations  a  schedule 
of  possible  substitute  games  every  two  weeks, 
and  keeps  them  apprised  of  alternate  games 
and  all  details. 

What  do  listeners  think  of  the  Braves 
broadcasts? 

Stations  consistently  report  good  audience 
ratings.  Both  WEMP  and  WTMJ  (the  for- 
mer originates  the  network  broadcasts)  claim 


Broadcasting 


Telecasting 


substantial  audiences,  with  listenership  rang- 
ing from  76%  to  as  high  as  90%  of  radio 
homes.  This  is  not  surprising  in  view  of  the 
public  acceptance  that  has  greeted  the  Braves 
(just  about  everybody  is  a  ball  fan)  and  the 
twin-power  of  two  established  Milwaukee 
radio  properties. 

While  actual  listener  surveys  are  incon- 
clusive as  sales  figures  at  this  mid-way  mark 
in  the  season,  a  survey  made  last  year  by  the 
Economic  Research  Agency  throws  some  in- 
teresting light  on  the  subject. 

Economic  Research  found  that  (1)  three- 
fourths  of  Madison  families  were  reached  by 
Braves  broadcasts;  (2)  more  than  one  person 
in  over  half  of  the  families  listened  to  the 
games;  (3)  about  90%  of  the  audience  was 
classed  as  regular  listeners;  (4)  90%  could 
identify  Miller  as  the  sponsor. 

The  Braves  may  not  win  the  1954  pen- 
nant, or  even  come  close,  but  Miller,  its 
distributors,  agency  and  the  broadcasters 
along  its  station  network  seem  sure  to  profit 
by  one  of  the  most  carefully-planned  cam- 
paigns in  radio's  history. 

July  19,  1954    •    Page  67 


MUSIC 
MAKES 
MONEY 


THE  MUSICAL  JINGLE  PAYS  OFF  FOR  SONG  ADS  CO.  AND  CLIENTS 


RADIO  and  television  advertisers  are  stead- 
ily realizing  that  music  does  more  than 
soothe  the  savage  breast — it  also  charms  the 
dollar  out  of  the  consumer's  purse  in  the 
guise  of  the  singing  commercial. 

With  a  gross  exceeding  $100,000  in  1953, 
Song  Ads  Co.,  Hollywood,  is  a  leader  in 
the  production  of  the  singing  jingle.  Robert 
Sande,  president  and  founder  of  the  firm, 
says:  "We're  writing  music,  but  the  kind 
that  sells  a  product." 

"Most  agencies  have  the  idea  a  jingle  is 
nothing  but  a  commercial  set  to  music,"  he 
states.  "In  reality,  it  is  a  carefully  con- 
ceived and  composed  musical  trademark, 
with  the  same  form  as  a  popular  song." 

Before  the  war,  Mr.  Sande  and  fraternity 
brother  Donald  Estey,  at  the  U.  of  California 
at  Santa  Barbara,  had  little  idea  where  their 
studies  in  audio-visual  education  would  lead 
them  years  later.  UCSB  is  primarily  a  teach- 
ers college,  and  as  undergraduates  in  speech 
education,  the  two  engaged  in  verification 
checks  on  audio-visual  experiments  con- 
ducted in  Santa  Barbara  public  schools  by 
the  Rockefeller  Foundation.  Today,  both 
feel  the  principle  involved  in  audio-visual 
education — impact  of  sight  and  sound  on 
pupils  in  teaching — is  applicable  to  adver- 
tising and  sales. 

Song  Ads  is  an  accidental  outgrowth  of 
Mr.  Sande's  advertising  experience.  A  drum- 
mer and  rhythm  section  musician  for  many 
years  after  leaving  college  (with  Freddy 
Martin,  Ted  Fio  Rito  and  Spade  Cooley 
orchestras,  to  name  a  few),  he  had  become 
an  account  executive  in  the  former  Ted  Ball 
Agency,  Hollywood,  when  American  Wine 
Co.  (importers,  Cook's  Imperial  Champagne, 
now  merged  into  Schenley  Distributors) 
changed  agencies  early  in  1950.  The  Ball 
agency  was  one  of  several  invited  to  bid  for 
the  account.  Mr.  Ball,  knowing  Robert 
Sande's  musical  background,  suggested  he 
"whip  up  a  jingle"  for  inclusion  in  the 
agency  presentation.  Rival  Hixson  &  Jor- 
gensen  Inc.,  Los  Angeles,  won  the  account, 
but  the  client  liked  the  Sande  jingle  and 


by  Leo  Kovner 

insisted  it  be  a  part  of  the  campaign.  Hix- 
son &  Jorgensen  purchased  the  jingle  from 
Mr.  Sande  and,  impressed  by  results,  gave 
him  assignments  for  other  clients. 

Later  in  1950  Robert  Sande  decided  that 
"This  was  the  sort  of  thing  I  wanted  to  do 
permanently,"  and  Song  Ads  was  formed. 
He  candidly  admits  the  early  years  were 
difficult.  However,  by  September  1951  he 
was  able  to  invite  Mr.  Estey,  whom  he  had 
seen  intermittently  since  graduation  and 
who  was  then  general  manager  of  Nation- 
wide Advertising  Agency,  Los  Angeles,  to 
join  him  as  sales  manager  of  Song  Ads. 

Mr.  Estey  was  definitely  interested  in 
what  his  friend  was  doing  and  enthusiasti- 
cally joined  the  firm.  Today,  as  vice  presi- 
dent and  sales  manager,  he  is  genuinely 
modest  about  his  role  in  the  organization. 
"After  all,"  he  says,  "all  I'm  doing  is  selling 
the  talent  of  my  three  associates." 

Forming  a  Partnership 

Besides  Mr.  Sande,  these  associates  are 
Del  Porter,  co-composer  and  lyricist  with 
Mr.  Sande,  and  Larry  Greene,  musical  di- 
rector of  Song  Ads.  In  1952  the  four 
formed  a  partnership,  the  present  Song 
Ads  Co. 

Del  Porter  has  a  long  background  in 
musical  comedy,  song  writing  and  as  a 
radio-recording  artist.  A  featured  singer 
in  the  original  Broadway  "Girl  Crazy"  and 
"Anything  Goes,"  and  for  many  years  writer, 
composer  and  performer  with  the  Spike 
Jones  Orchestra,  he  also  wrote  such  popular 
tunes  as  "Pass  the  Biscuits,  Mirandy,"  and 
the  "Blacksmith  Blues."  Very  useful  to 
Song  Ads  is  his  mastery  of  such  odd  instru- 
ments as  the  ocarina  and  the  tin  whistle. 

Larry  Greene  is  equally  noted  as  a  con- 
ductor, pianist  and  arranger  with  such  or- 
ganizations as  the  Pinky  Tomlin,  Axel  Stor- 
dahl  and  Georgie  Stoll  orchestras,  and  as 
accompanist  for  vocalists  Mel  Torme,  Mar- 
tha Raye,  Lena  Home,  Dean  Martin  and 
Jerry  Lewis,  and  Carmen  Miranda. 

Mr.  Sande  allows  himself  to  continue  one 


professional  music  engagement,  as  percus- 
sionist with  the  Liberace  show  recordings 
and  national  concert  tours.  However,  Song 
Ads  benefits  from  this  engagement  as  well. 
It  has  under  production  for  the  various 
sponsors  of  the  Liberace  show  a  series  of 
musical  animated  commercials,  closely  in- 
tegrated with  the  program,  featuring  puppet 
caricatures  of  George  Liberace  and  his 
orchestra. 

Song  Ads  has  expanded  considerably  since 
1950.  The  firm's  officers  point  to  an  annual 
300%  increase  in  gross  business  every  year 
since  formation,  up  to  last  year's  $100,000. 
Two  factors  have  been  responsible  for  Song 
Ad's  success,  Mr.  Sande  states:  first,  "We 
have  faith  and  a  specialized  skill  in  what 
we're  doing,"  and  second,  "We're  willing  to 
accept  responsibility." 

Responsibility  is  the  keynote,  beyond  tal- 
ent, of  the  Song  Ads  operation.  When  the 
firm  accepts  a  retainer  from  a  client,  he  is 
guaranteed  a  minimum  of  three  jingles  from 
which  to  make  a  choice.  This  guarantee  is 
backed  by  over  400  jingles  the  firm  has  done 
in  the  past,  covering  a  wide  variety  of  prod- 
ucts. 

Also  guaranteed  to  the  client  is  relief  from 
all  responsibility  in  copyright  litigation  and 
labor  negotiations,  which  play  no  small  part 
in  any  matter  concerning  music  these  days. 
Song  Ads  has  an  effective  arrangement  with 
Broadcast  Music  Inc.  to  carefully  check 
every  tune  and  lyric  the  firm  turns  out  and 


PHOTO  ABOVE 
THE  Listerine  jingle  is  recorded  in  Hollywood 
by  (I  to  r)  Del  Porter,  co-composer  and  vocal 
director,  Song  Ads  Co.;  Gerald  Blake  II,  vice 
president  and  account  executive  of  Lambert  & 
Feasley  Inc.,  N.  Y.,  agency  for  the  Lambert 
Pharmacol  Co.  (Listerine),  St.  Louis;  William 
W.  Harvey,  president  of  his  own  Los  Angeles 
advertising  firm  and  West  Coast  representative 
for  Lambert  &  Feasley;  the  Ray  Linn  Quartet, 
consisting  of  Ernie  Newton,  Bill  Reeve,  Burton 
Dole  and  Mr.  Linn;  and  Robert  Sande,  presi- 
dent and  co-composer,  Song  Ads.  In  center  is 
singer  Tudy  Williams. 


Page  68    •    July  19,  1954 


Broadcasting   •  Telecasting 


SEARCHING? 


INDIANA 


This  is  WAVE-TV'S  coverage 
area,  based  on  engineering 
studies   and   mail  response. 


KENTUCKY 


If  you're  searching  for  the  biggest  TV  AUDIENCE 
in  Kentucky  and  Southern  Indiana  — 
ASK  YOUR  REGIONAL  DISTRIBUTORS! 

Go  ahead!— telephone  your  distributor  in  Louisville- 
then  in  Evansville  (101  air  miles)  — 

then  in  Lexington  (78  air  miles). 

Ask  each  "What  TV  stations  do  your  neighbors  prefer?" 
The  calls  will  cost  you  a  few  dollars,  but  may  save  you  many! 


WAVE-TV 


CHANNEL 


3 


LOUISVILLE 


FIRST  IN  KENTUCKY 

Affiliated  with  NBC,  ABC,  DUMONT 
NBC  SPOT  SALES,  Exclusive  National  Representatives 


avoid  possible  suits.  Moreover,  Lloyds  of 
London  has  written  an  unusual  policy  with 
Song  Ads,  insuring  up  to  $100,000  the 
originality  of  the  firm's  jingles. 

In  labor  negotiations,  experience  gained 
through  many  years  both  as  employers  and 
performers  has  given  Hollywood  talent  and 
recording  unions  a  strong  respect  for  the 
firm's  grasp  of  various  rules  and  rates.  In 
fact,  Mr.  Sande  ruefully  states,  the  unions 
often  will  refer  other  prospective  employers 
with  similar  problems  to  them  because  of 
this  knowledge,  making  Song  Ads  an  un- 
official clearing  house  for  such  information. 

Since  Song  Ads  generally  operates  on  the 
package  fee  payment  system,  "we  can't 
afford  to  be  wrong,"  Mr.  Sande  says.  "A 
mistake  in  a  wage  scale  could  be  extremely 
costly."  The  firm  also  assumes  the  respon- 
sibility of  filing  the  voluminous  union  re- 
ports often  required  for  a  recording  session. 

A  Song  Ads  commercial  starts  with  re- 
tention of  the  jingle-writing  firm  by  an 
advertiser  or  agency  and  proceeds  at  a 
brisk,  businesslike  pace.  With  the  assign- 
ment, Song  Ads  asks  the  client  for  a  maxi- 
mum of  five  main  copy  points  "to  hang  our 
hat  on."  Sometimes  this  information  is 
harder  to  obtain  than  it  would  seem.  Once, 
Mr.  Sande  recalls,  he  took  five  pages  of 
notes  from  an  account  executive  to  be  em- 
phasized and  at  the  end  of  the  interview 
the  agency  man  added,  "Oh,  yes!  And  keep 
the  commercial  down  to  eight  seconds." 

Three  for  Show 

After  selection  of  the  copy  points,  in 
which  Song  Ads  likes  to  include  the  product 
slogan  and  campaign  theme,  and  to  take 
note  of  sponsor  taboos,  the  firm's  composing 
team,  Messrs.  Sande  and  Porter,  then  sit 
down  and  build  three  separate  sets  of  lyrics 
and  melody.  "And  we  give  each  set  full 
effort,"  Mr.  Sande  adds. 

All  jingles  are  written  for  a  full  16  or  32 
bar  length,  but  should  the  client  decide  on 
a  shorter  length,  they  can  be  cut  to  any  time 
segment  he  wants.  However,  "we  do  better 
with  the  longer  jingles,"  Mr.  Sande  admits. 
Many  clients  who  originally  wanted  the 
shorter  jingle  agree  after  hearing  the  full 
treatment  and  buy  it,  he  states. 

After  the  jingles  are  written,  a  purposely 
rough  audition  record  is  cut  of  all  three 
versions  and  sent  to  the  client  for  approval. 
The  client  has  paid  $75  as  a  remittance  fee 
and  this  money  is  used  to  pay  out-of-pocket 
costs  for  the  audition.  For  two  reasons, 
the  audition  merely  outlines  the  melodic 
line  and  the  lyric  advertising  copy.  First, 
in  the  past  some  unscrupulous  clients  have 
used  the  audition  disc  on  the  air  without 
further  payment,  and  secondly,  "We're  just 
trying  to  show  the  client  what  we're  trying 
to  do,"  Mr.  Sande  says,  "and  a  little  pro- 
duction is  worse  than  no  production  at  all. 
It  merely  confuses  him." 

With  the  audition  record  goes  a  brochure 
prepared  by  Song  Ads,  to  arm  the  agency 
with  all  pertinent  facts  and  data  and  sup- 
port the  presentation  to  the  client.  Also 
included  in  the  brochure  are  production 
suggestions  and  the  package  fee  for  produc- 
tion of  the  jingle.  In  radio,  average  fees  for 
a  total  package  are  based  on  intended  use: 
local,  $450-$650;  regional,  $650-$850;  lim- 
ited national,  $1,1 50-$  1,500;  full  national 
network,  $2,500-$5,500.  The  spread  is 
caused  by  the  varying  number  of  singers 


WORLD  RADIO  HAS  GONE  COMMERCIAL 


AROUND  much  of  the  globe — Europe, 
the  Near  East  and  Latin  America — busi- 
nessmen turn  on  their  shortwave  radio 

receivers  and  tune  in  American  Business 
Bulletins,  broadcast  at  the  close  of  each 
business  day  by  WRUL,  U.  S.  interna- 
tional station  with  transmitters  at  Scituate, 
Mass.  Having  heard  the  late  business 
news  and  the  closing  quotations  of  the 
New  York  Stock  Exchange,  these  listen- 
ers abroad  are  ready  to  radio  their  brokers 
in  New  York  to  buy  or  sell  at  the  opening 
of  the  next  day's  market. 

This  far-flung  foreign  audience  may 
not  bulk  very  large  in  comparison  to  that 
of  any  metrooolitan  domestic  station,  but 
its  importance  may  be  gauged  by  the 
fact  that  Merrill  Lynch,  Pierce,  Fenner 
&  Beane,  which  began  sponsoring  Ameri- 
can Business  Bulletins  when  they  first 
became  available  in  November  1950,  has 
just  renewed  its  contract  for  the  remain- 
der of  1954.  Royal  Typewriter  Co.  is 
co-sponsor  of  the  program. 

Before  World  War  II,  WRUL  was 
entirely  a  non-commercial  operation, 
financed  largely  as  a  personal  gesture  of 
international  goodwill  by  its  founder, 
Walter  S.  Lemmon,  founder  and  presi- 
dent of  World  Wide  Broadcasting  System, 
licensee  of  WRUL,  with  some  additional- 
funds  granted  by  educational  foundations 
•to  encourage  the  international  exchange 
of  information  and  culture. 

Following  the  war,  Mr.  Lemmon  and 
his  associates  decided  that  the  advertising- 
supported  system  of  broadcasting  that 
has  been  so  successful  at  home  might  do 
equally  well  internationally.  So,  late  in 
1950,  WRUL  tentatively  made  it  facili- 
ties available  to  American  advertisers  in- 
terested in  selling  their  products  or  serv- 
ices abroad.  As  expressed  by  Douglas 
Jones,  sales  manager: 

"This  station  is  spreading  the  gospel 


of  American  private  enterprise  on  an 
international  basis.  WRUL  is  enabling 
businessmen  to  speak  to  the  world  as 
they  have  been  speaking  domestically. 
Here  is  a  new  opportunity  in  broadcasting 
— a  new  extension  of  the  independent 
American  system  of  privately  owned 
broadcasting  stations. 

"WRUL's  commercial  expansion  has 
proved  to  sponsors  the  need  of  such  an 
international  advertising  medium  through 
a  constantly  growing  listening  audience 
in  60  nations,  through  mail  response,  and 
the  addition  of  more  and  more  rebroad- 
casting  outlets  for  the  World  Wide  Broad- 
casting System's  international  network." 

The  network  referred  to  by  Mr.  Jones 
is  made  up  of  some  40  Latin  American 
stations  which  already  rebroadcast  a  num- 
ber of  WRUL's  sustaining  music  and 
news  programs,  particularly  those  in 
Spanish  and  Portuguese.  These  supple- 
mentary stations  also  are  available  to 
WRUL  advertisers  willing  to  add  their 
time  costs  to  those  of  WRUL  ($50  for  a 
one-minute  announcement,  $150  for  a 
quarter-hour  program,  $285  for  a  half- 
hour  program;  applicable  to  all  WRUL 
transmissions,  whether  to  Latin  America 
or  to  Europe).  Station  spokesmen  say 
that  although  quite  a  few  prospective  ad- 
vertisers expressed  the  desire  for  such 
supplementary  coverage,  none  has  as  yet 
bought  it. 

In  addition  to  the  sponsors  of  American 
Business  Bulletins,  WRUL's  advertising 
roster  for  the  past  year  includes  such 
top-level  names  as  U.  S.  Steel,  Sylvania, 
Firestone,  Nestle,  Hilton  Hotels  and  Fair- 
banks Morse.  Agreeing  with  business  on 
the  advantages  of  international  promo- 
tion, several  religious  groups  also  are 
numbered  among  WRUL  sponsors.  One 
of  these,  the  Lutheran  Laymen's  League, 
sponsors  programs  in  English,  Swedish, 
Norwegian  and  Dutch. 


and  musicians  used,  Mr.  Sande  explains. 

Having  written  the  audio  part  of  a  jingle, 
Song  Ads  also  is  prepared  to  make  tv  jingles. 
"We  believe  in  the  audio  first,"  Mr.  Sande 
states.  "Then,  if  video  is  to  be  used,  we 
tightly  integrate  the  two.  But  we  believe 
the  audio  should  be  strong  enough  to  stand 
by  itself.  We  try  to  create  a  word  picture 
to  which  visual  pictures  can  easily  be  fitted." 

Thus,  instead  of  working  from  a  story 
board  to  the  audio,  an  accepted  practice  in 
tv  commercials,  Song  Ads  reverses  the  pro- 
cedure and  submits  a  strong  jingle  from 
which  the  story  board  is  derived. 

Tv  production  costs  vary  widely,  accord- 
ing to  the  amount  of  animation  needed.  Mr. 
Sande  believes  that  most  Song  Ad  tv  com- 
mercials are  most  effective  if  animated,  both 
because  Song  Ad  jingles  are  designed  to 
create  word  pictures  and  because  union  reg- 
ulations regarding  re-run  payments  to  live 
performers  are  prohibitive.  However,  he 
explains,  the  radio  jingle  price  remains  the 
base  upon  which  tv  animation,  film  and 
printing  costs,  ranging  from  $5  to  $100  a 


foot  according  to  complexity,  are  added. 
Tv  film  generally  runs  90  feet  a  minute. 

Should  the  client  decide  he  wants  a  tv' 
commercial.  Song  Ads  again  sets  a  package 
price  and  produces  the  commercial  in  ex- 
actly the  same  way  most  independent  motion 
pictures  are  made  today  in  Hollywood. 
That  is,  while  Song  Ads  handles  direction 
and  assumes  full  responsibility  for  the  result, 
it  sub-contracts  the  various  production  steps 
among  specialist  firms. 

When  the  radio  advertiser  chooses  a  lyric- 
melody  set  (or  two,  or  all  three,  in  which 
case  he  gets  a  discount),  Song  Ads  hires  the 
necessary  talent  and  announcer  and  makes 
arrangements  with  unions,  copyright  law- 
yers and  servicing  organizations.  The  high- 
est number  of  singers  the  firm  will  use  on 
a  single  commercial  is  six  or  seven.  "More 
than  that,"  Mr.  Sande  says,  "and  they  get 
in  the  way  of  the  advertising  copy." 

After  a  recording  date  is  set,  Song  Ads 
notifies  the  sponsor  and  agency  so  that  they 
can  be  present  if  they  wish.  The  actual 
recording  is  supervised  by  Mr.  Sande.  with 


Page  70    •    July  19,  1954 


Broadcasting    •  Telecasting 


!$/  From  where  I  sit 
Wtf        Joe  Marsh 


"Nothing  to  Sneeze  at" 


This  year  our  town  came  out  and 
decided  to  do  something  about  its 
hay-fever  sufferers.  Hap  Thomas  is 
our  health  officer,  so  he  was  made  rag- 
weed "inspector." 

"Can't  see  why  anybody  should  be 
bothered  by  a  few  weeds,'"  he  snorted. 
"I  say  it's  all  in  their  minds."  But 
Hap  went  on  out  to  do  his  job. 

Then,  yesterday,  I  met  Hap — look- 
ing kind  of  sheepish.  His  eyes  were  red 
and  as  he  took  out  a  big  white  hand- 
kerchief, he  sneezed.  "Know  some- 
body .  .  .  somebody  who  isn't  allergic, 
who'd  like  a  job?"  asks  Hap. 

From  where  I  sit,  I  can  sympathize 
with  Hap.  It's  no  joke.  But  as  Hap 
admitted  later,  he  was  dead  wrong  in 
scoffing  at  the  idea  of  hay  fever.  Mak- 
ing light  of  other  people's  ideas  and 
opinions  is  a  familiar  trouble  with  a 
lot  of  folks.  Whether  it's  hay  fever, 
football  or  a  choice  of,  say,  buttermilk 
or  beer  as  a  thirst-quencher,  I'm  just 
naturally  "allergic"  to  anybody  who 
"knows-it-all" ! 


Copyright,  1954,  United  States  Brewers  Foundation 


July  19,  1954    •    Page  71 


PROGRAMS  &  PROMOTION 


WWVA  PORTABLE  PROMOTION 

WWVA  Wheeling,  W.  Va.,  is  sending  to  agen- 
cies and  advertisers  a  green  and  white  booklet 
announcing  its  summer  radio  promotion  cam- 
paign, "designed  to  sell  more  portable  radios 
and  build  bigger  audiences."  The  campaign 
will  include  on-the-air  announcements,  a  contest 
for  radio  listeners  and  dealers  and  special  pro- 
grams, stressing  the  theme  "Radio  goes  where- 
ever  you  go  .  .  .  pack  a  portable."  A  special 
summertime  edition  of  WWVA's  merchandising 
paper  will  be  published  and  mailed  to  retailers 
and  wholesalers  throughout  the  tri-state  area. 
Over  100  busses  in  the  Wheeling-Steubenville 
market  and  Yellow  Cabs  in  Wheeling  will  be 
equipped  with  signs  reminding  people  "It's  sum- 
mertime and  the  listening  is  easy."  In  addition, 
WWVA  will  print  pocket-sized  program  sched- 
ules for  distribution  and  posters  for  display  in 
radio  retail  stores. 

WTPA(TV)  BIRTHDAY  EVENT 

AS  PART  of  the  celebration  of  its  first  anni- 
versary July  6,  WTPA  (TV)  Harrisburg,  Pa., 
broadcast  special  programs  throughout  the  day 
and  presented  an  hour-long  show  with  outstand- 
ing performers  who  have  appeared  on  ch.  71 
during  the  first  year  of  operation,  using  the 
theme,  "A  Year  for  You."  A  half-hour  news 
roundup,  A  Year  in  Review,  was  shown  and 
the  Harrisburg  Hostess  program  was  turned  into 
a  birthday  party  for  all  the  babies  born  the  day 
WTPA  went  on  the  air.  The  station  reports 
receiving  more  than  50  congratulatory  tele- 
grams, carnation  boutonnieres  for  the  whole 
staff  and  a  specially  baked  birthday  cake.  WTPA 
followed  up  the  occasion  with  an  open  house 
where  visitors  saw  three  live  presentations. 
Special  WTPA  buttons  were  distributed  to  all 
visitors  and  service  clubs. 

CANADIAN  DEVELOPMENT  TALKS 

CANADIAN  DEVELOPMENT  will  feature  a 
series  of  discussions  on  Canadian  Broadcasting 
Corp.  stations  throughout  the  Dominion  every 
evening  from  August  7-13,  8  p.m.  EDT,  from 
the  Couchiching  conference  at  Geneva  Park, 
Orillia,  Ont.  This  will  be  the  third  year  that 
the  CBC  has  broadcast  discussions  at  this  inter- 
national conference  at  which  university  profes- 
sors, internationally  known  economists  and 
editors  take  part.  The  conference  theme  this 
year  is  "Canada  Grows";  discussions  will  center 
around  recent  Canadian  developments. 

KTEN  (TV)  HELICOPTER  'FIRST' 

"FIRST"  live  telecast  of  a  landing  helicopter 
and  alighting  from  that  plane  was  claimed  by 
KTEN  (TV)  Ada,  Okla.,  when  Mrs.  Willie 
Murray,  candidate  for  governor  of  Oklahoma, 
recently  landed  in  front  of  that  station's 
studios  for  a  guest  appearance  on  the  Home 
Hour.  Making  the  special  appearance  to  reach 
voters  in  KTEN's  coverage  area,  Mrs.  Murray 
later  made  an  address  directly  from  the 
studios. 

SUMMER  RADIO  PROMOTION 

RADIO  promotion  campaign,  aimed  at  northern 
Ohio's  automobile  audience,  has  been  kicked 
off  by  WGAR  Cleveland  with  an  extensive 
drive  employing  car  cards,  billboards,  drive-in 
theatres  and  on-the-air  spots.  Using  the  theme 
"Listen  while  you  rest,  ride,  work,  play,"  the 


campaign  stresses  the  multiple  attention  values 
of  radio  listening  pointed  up  in  the  Henry  I. 
Politz  study  of  radio  audiences  in  major  tv 
markets.  WGAR  personalities  appear  on  drive- 
in  screens  to  remind  viewers  that  they  can 
enjoy  their  radios  while  doing  other  things. 
In  addition,  the  station  has  started  Do  It  Your- 
self, a  program  designed  to  instruct  in  building 
and  improvment  projects  which  can  be  accom- 
plished while  listening  to  the  radio. 

HAWAIIAN  TV  'FIRST' 

THE  'FIRST'  morning  tv  series  in  the  Hawai- 
ian Islands,  KGMB-TV  Honolulu's  Sunrise  pro- 
gram, got  off  to  a  flying  start  a  fortnight  ago, 
according  to  that  station,  with  the  quiz  portion, 
"Shadow  Stumpers,"  resulting  in  an  estimated 
60,000  calls  per  question.  Featuring  former  disc 
m.c.  Carl  (Kini  Popo)  Hebenstreit  and  "Peaches 
O'Rourke"  —  two  -  year  -  old  chimpanzee  —  the 
three-hour  program  is  comprised  of  news  and 
weather  reports,  music,  interviews,  puppets, 
cartoons,  cooking  hints  and  hobby  and  health 
information. 


A  NEW  type  business  card— a  Westing- 
house  portable  radio  with  card  enlarged 
and  screened  on  the  back— is  presented 
by  Armand  Belli,  KDKA  Pittsburgh  sales- 
man, to  Jean  Mercer,  secretary  at  BBDO's 
Pittsburgh  office.  The  idea  was  worked 
out  by  D.  N.  Lewis,  station  promotion  di- 
rector. It  is  understood  this  business  card 
is  always  tuned  to  KDKA,  a  Westinghouse 
Broadcasting  Co.  station. 


WTTV  (TV)  HOSTS  IGA  STORES 

WTTV  (TV)  Bloomington,  Ind.,  was  host  for 
the  annual  merchandising  meeting  of  the  IGA 
supermarkets  in  central  and  southern  Indiana, 
and  televised  a  live  30-minute  program,  which 
included  a  speech  by  Donald  Grimes,  president 
of  IGA,  the  world's  second  largest  food  chain. 
Although  all  81  of  IGA's  supermarkets  are  out- 
side the  Indianapolis  metropolitan  area,  the 
chain  has  been  sponsoring  a  WTTV  program 
since  1951,  and  carrying  on  a  merchandising 
plan  with  the  station  since  1952;  proof,  WTTV 
asserts,  of  the  "television  age"  concept  the  sta- 
tion has  been  advancing  for  some  time.  The 
Sarkes  Tarzian  cafeteria,  which  is  to  serve  as  an 
auxiliary  WTTV  studio,  accommodated  the 
1,000  in  attendance.  Thirty  booths  were  occu- 
pied by  Indianapolis  brokers  and  distributors 
representing  the  nation's  largest  food  processors, 
according  to  WTTV. 


WIBW-TV  'KNOT  HOLE'  BROCHURE 

TO  HERALD  its  planned  increase  in  towei 
height,  WIBW-TV  Topeka,  Kan.,  is  sending  to 
agencies  and  advertisers  a  "knot  hole"  brochure 
which  employs  a  fold-over  device  to  keep  the 
reader  guessing  what  the  "surprise"  will  be 
The  simulated  wood  grain  cover  with  centered 
knot  hole  reads:  "it  isn't  a  peep  show";  on 
turning  the  page,  another  knot  hole  announces: 
"it  isn't  a  ball  game";  another  page,  another 
knot  hole:  "it  isn't  a  circus,"  either.  Fully- 
opened,  the  brochure  reveals  that  "It's  the 
WIBW-TV  tower  on  its  way  up  to  1,010  feet.' 
The  increase  in  power  to  87.1  kw  ERP  will  take 
place  about  August  1,  it  is  pointed  out,  and 
this  "will  boost  WIBW-TV's  influence  in  rich.1 
growing  area." 

FARM  DIRECTOR'S  BROCHURE 

NATIONAL  Assn.  of  Television  &  Radio  Farm 
Directors  has  distributed  a  new  brochure  anc 
directory  which  it  compiled  in  conjunction  witr 
Allis-Chalmers  Mfg.  Co.  and  the  Grocery  Mfrs 
of  America.  They  were  mailed  to  station? 
using  farm  directors,  station  representatives 
and  advertising  agencies  under  signature  ol| 
Jack  Jackson,  KCMO  Kansas  City,  NATRFE 
president. 

OFF-THE-AIR  AUDIENCE 

WAIT  Chicago  estimates  that  about  700,00( 
people  a  month  listen  to  that  station  after  it  is 
off  the  air.  Ten  drive-in  theatres  in  WAIT'; 
coverage  area  now  carry  a  preshow  prograrr 
of  recorded  music  provided  by  the  station  anc 
emceed  by  Clubtime  announcer  Lloyd  Webb 
Each  record  is  followed  by  a  reminder  of  the 
daily  programs  that  are  offered  by  WAIT.  Ail 
intermission  a  special  ten  minute  tape  is  de 
livered  with  the  same  promotional  idea.  Botl 
the  theatres  and  station  benefit,  according  tc 
the  station,  because  the  theatres'  preshow  anc 
intermission  entertainment  problems  are  taker! 
care  of  and  WAIT  gains  new  listeners. 

KITE  REFRIGERATOR  GADGET 

A  REFRIGERATOR  thermometer  is  th( 
"gadget  of  the  month"  being  sent  to  agencie.*; 
and  clients  by  KITE  San  Antonio,  Tex.  Tht| 
thermometer,  to  be  hung  on  a  refrigerator  shelf 
is  designed  to  show  if  the  refrigerator  is  cooling 
properly.  The  attached  copy  points  out  tha 
more  American  homes  have  radios  than  re': 
frigerators,  telephones,  washing  machines  or 
bathtubs.  The  copy  goes  on  to  say  that  "mos 
homes  in  San  Antonio  enjoy  Radio  KITE  .  .  , 
139,000."  Some  of  the  reasons  for  its  large 
audience,  the  promotion  states,  are  KITE'; 
pioneering  in  block  programming,  headlines  oi 
the  hour,  getting  local  news,  high  fidelity  anc 
fm,  adding  the  reminder,  "still  no  double 
spotting,  still  no  secret  rates." 

'COOL'  PROGRAMMING 

WASHINGTON,  D.  C,  daytime  viewers  suffer,: 
ing  from  the  heat  may  get  some  relief  from  £ 
20-second  film  clip  of  Washington  snow  anc 
blizzard  scenes,  which  will  be  telecast  through 
out    days    when   the   thermometer   hits  90; 
by  WTOP-TV  there.    The  "cool  clip"  will  be 
accompanied  by  the  following  announcement 
"Look  at  this.   Cooooool.  Here  on  ch.  9  w<i 
just  thought  you'd  like  to  look  at  somethinjj 
cooooool  today   (10  second  silence).  O.K.' 
You're  welcome." 


MAGNACORD  TAPE  RECORDERS 


GATES-ATLANTA 


13th  &  Spring  Sts.,  N.  W. 
Tel.  Elgin  0369 


Page  72    •    July  19,  1954 


Broadcasting    •  Telecasting 


Success  Recipe 

THE  "marriage"  of  Cowles  stations 
WNAX  Yankton,  N.  D.,  and  KVTV 
(TV)  Sioux  City,  Iowa,  for  the  "WNAX- 
KVTV  Frigidaire  Cooking  School"  last 
month  proved  such  a  success  that  8,000 
women  crowded  the  Sioux  City  municipal 
auditorium  to  its  5,000  capacity  for  the 
first  time  with  3,000  turned  away. 

The  cooking  school,  jointly  sponsored 
by  D.  K.  Baxter  Co.  (Frigidaire  dealer) 
and  the  two  outlets,  and  promoted  only 
on  the  Cowles  stations,  brought  an  influx 
of  women  from  South  Dakota,  Iowa  and 
Nebraska.  A  leading  department  store 
reported  a  28%  increase  in  business  over 
any  previous  Tuesday  because  of  the 
event. 

The  women  watched  Wynn  Speece, 
"Your  Neighbor  Lady"  for  14  years  on 
WNAX,  and  Jan  Voss,  KVTV  home 
economist,  demonstrate  the  easy  prepara- 
tion of  summer  dishes  and  meals.  Be- 
tween cooking  segments,  KVTV  an- 
nouncer Bob  King  helped  give  away  125 
gifts,  including  a  Frigidaire  washing  ma- 
chine, Necchi  sewing  machine  and  100 
bags  of  WNAX  and  KVTV  advertised 
products  contributed  by  sponsors.  Talent 
staffs  of  both  stations  entertained  the 
ladies  who  received  free  shopping  bags, 
recipes  and  souvenirs. 

A  measure  of  the  excitement  brought 
on  by  the  cooking  school  were  police  re- 
ports that  one  woman  left  her  auto  run- 
ning in  a  parking  lot  and  another,  with 
labor  pains  coming  on,  refused  to  leave 
the  auditorium  until  police  dragged  her 
away. 


WSPD-TV  'HOSPITAL  CORRIDORS' 

SIMULATED  performances  of  various  opera- 
tions are  telecast  over  WSPD-TV  Toledo,  Ohio, 
on  Hospital  Corridors,  a  new  program  which 
each  week  gives  people  a  chance  to  view  an 
operation  and  listen  to  easily  understood  ex- 
planations. Peg  Howard,  former  newspaper- 
woman, sets  up  the  shows,  using  personnel  and 
materials  from  35  hospitals  in  the  area.  A  re- 
cent "operation"  was  for  a  gall  bladder,  using 
a  hospital  technician  as  the  "patient."  The  pro- 
gram was  carried  out  in  authentic  detail,  com- 
plete with  the  showing  of  an  actual  gall  bladder. 

WGH  'FESTIVAL'  PROMOTION 

OVER  50,000  people  flocked  to  the  two-day 
third  annual  "Virginia  Beach  Sand  Festival," 
conducted  by  that  city's  Chamber  of  Commerce, 
according  to  WGH  Norfolk,  which  cooperated 
in  what  Chamber  of  Commerce  head  Leo 
Hoarty  has  called  the  "world's  largest  beach 
party."  WGH  co-sponsored  the  "Miss  Virginia 
Beach"  pageant,  which  is  part  of  the  Miss 
America  eliminations.  Five  finalists,  chosen 
from  17  visiting  and  local  beauties,  were  show- 
cased against  a  background  of  Tony  Pastor's 
orchestra.  The  winner  was  crowned  by  Mayor 
Murray  and  presented  on  a  half-hour  coast-to- 
coast  ABC  broadcast  arranged  by  the  WGH 
special  events  department,  the  station  reports. 

CBS  SPOT  SALES  INFORMS 

THE  COMBINATION  of  WCBS  New  York 
local  radio  personalities,  station  leadership  and 


ANOTHER  SPACE 

PROBLEM  SOLVED 

...  with  an  EMSCO.. 
 self  supporting 

 TV  tower.. ....... 

•  •••  For  TV  installations  within 
small,  congested  areas,  Emsco 
"Towers  of  Strength"  meet  a 
requirements.  Emsco  self-support- 
ing triangular  towers  provide: 
Safety  factors  in  excess  of  antic 
pated  stresses  .  .  .  less  horizontal 
and  vertical  deflection  .  .  .  less 
cost  per  lineal  foot. 

Emsco  towers  meet  rigid  RTMA 
and  AISC  standards.  Bolted  con- 
struction permits  quick,  sure 
visual  inspection.  Hot  dip  galva- 
nizing reduces  maintenance  costs 
.  .  .  insures  long  structural  life. 

Every  Emsco  tower  design  is 
unconditionally  guaranteed!  .  .  . 
backed  by  a  pioneering  experience 
of  more  than  25  years  in  steel 
tower  fabrication  .  .  .  and  by  a 
staff  of  structural  engineers  who 
are  specialists  in  tower  design. 

For  guyed  or  self-supporting 
towers  unequalled  for  safety  .  .  . 
performance  . . .  and  economy  . . . 
specify  Emsco.  Prompt  delivery 
assured! 


Broadcasting 


Telecasting 


July  19,  1954.  •    Page  73 


PROGRAMS  &  PROMOTION 


merchandising  support  in  achieving  "maximum 
advertising  coverage  in  the  New  York  market" 
are  described  in  a  new  presentation  released 
last  week  by  the  sales  promotion  department 
of  CBS  Radio  Spot  Sales.  The  presentation 
cites  numerous  combinations  of  ways  in  which 
WCBS  personalities  could  be  used  to  accom- 
plish "maximum  sales  results  at  a  minimum 
cost,"  and  includes  a  chart  showing  suggested 
programs  with  ratings,  homes  reached,  listeners, 
total  cost,  and  cost  per  thousand.  Various  mer- 
chandising plans  offered  by  the  station  also  are 
outlined. 

REQUESTS  SOLD  FOR  MS 

ALTHOUGH  he  never  plays  requests  on  his 
one-hour  show  nighttime  disc  m.c.  Larry  Brown, 
WPEN  Philadelphia  personality,  altered  that 
rule  for  one  week  during  the  multiple  sclerosis 
campaign  and  agreed  to  play  a  record  request 
for  each  25  cents  received  for  the  MS  drive.  In 


the  one-week  period,  Mr.  Brown  collected  over 
$200,  which  he  turned  over  to  Edmund  H. 
Rogers,  partner,  Gray  &  Rogers  Adv.,  Phila- 
delphia, who  revealed  during  the  air  interview 
(see  cut)  that  his  wife  was  stricken  with  MS 
13  years  ago  and  is  not  yet  fully  recovered. 
Although  the  broadcast  campaign  has  been  dis- 
continued, WPEN  reports  that  contributions 
are  still  coming  in,  with  Mr.  Brown  committed 
to  answer  over  600  requests. 

WHILE  HOME,  IT  BURNS 

TELEVISION  has  now  made  it  possible  for 
a  man  to  sit  in  the  comfort  of  his  home  and 
watch  his  building  burn,  according  to  reports 
from  Wheeling,  W.  Va.  WTRF-TV  there,  with 
an  alert  crew  and  a  convenient  fire  (less  than 
one  hundred  yards  away  from  the  studios), 
managed  to  televise  the  rooftop  fire  from  the 
time  the  fire  trucks  arrived  until  the  blaze  was 
under    control.    WTRF-TV's    news  director, 


George  Diab,  described  the  goings-on  to  view- 
ers, one  of  whom  not  the  least  disinterested 
was  the  owner  of  the  building. 

KCSJ-TV  BASEBALL  'FIRST' 

THE  'FIRST'  professional  baseball  telecast 
originating  in  Colorado  is  claimed  by  KCSI- 
TV  Pueblo,  when  the  Western  League  game 
between  the  Pueblo  Dodgers  and  Denver  Bears 
was  telecast  from  Pueblo's  Runyon  Field.  Al- 
though it  was  an  evening  game,  the  picture 
came  in  clearly,  according  to  audience  reports, 
and  opinions  were  unanimous  that  the  telecast 
compared  favorably  with  network  telecasts  of 
eastern  games,  with  viewers  expressing  interest 
in  seeing  more  Western  League  games  televised. 

A  TUNE  WITH  PERFUME 

TO  PROMOTE  the  new  Decca  release  of  sing- 
ing star  Roger  Coleman,  "L' Amour,  Toujours 
L'Amour,"  records  have  been  distributed  to 
disc  m.c.'s  throughout  the  country  with  a  gift 
bottle  of  L'Amour  Toujours  perfume.  Although 
the  perfume  will  be  passed  along  to  wives  and 
sweethearts,  the  fragrance  will  remain  with  the 
disc  jockeys  because  the  platters  are  perfume- 
scented.  Record  shops  and  department  stores 
are  being  encouraged  to  hold  a  national  "spin 
and  squirt"  day  to  herald  Roger  Coleman's 
latest  release. 

CROSLEY  'SUNBURST'  GLASSES 

CROSLEY  BROADCASTING  Corp.,  Cincin- 
nati, is  offering  sets  of  six  15-ounce  "Sunburst" 
Anchor-Hocking  glasses  to  listeners  and  view- 
ers of  its  stations  as  a  part  of  its  summer  pro- 
motion campaign,  "Operation  Sunburst."  The 
glasses  come  in  five  different  sets,  each  for  one 
of  the  Crosley  stations  (WLW  Cincinnati, 
WLWT  (TV)  Cincinnati,  WLWA  (TV)  Atlanta, 
WLWC  (TV)  Columbus  and  WLWD  (TV)  Day- 
ton), and  feature  embossed  portraits  or  auto- 
graphs of  50  personalities  in  the  organization. 
Viewers  may  obtain  the  glasses  by  sending  in 
one  dollar  and  a  box  top  or  label  from  any 
product  advertised  on  the  stations. 

WRFD  'OPERATION  BLUE  SKIES' 

TO  GIVE  Central  Ohio  consumers  the  "buy 
now  fever"  on  the  retail  level,  WRFD  Worth- 
ington  staged  a  two-week  "Operation  Blue 
Skies"  promotion  with  cooperation  of  mer- 
chants, who  benefitted  from  the  campaign  by 
increased  sales.  People  were  urged  to  watch  for 
the  "Operation  Blue  Skies"  plane  as  it  circled 
each  of  the  12  major  shopping  areas  of  Co- 
lumbus and  by  saturation  spot  announcements 
advised  them  to  visit  the  shopping  center  in 
their  neighborhood  when  the  plane  made  its 
appearance.  This  promotion  was  backed  up  by 
newspaper  publicity  stories  and  photos.  WRFD 
mobile  units  provided  free  souvenirs  for  chil- 
dren, entertainment  and  rules  for  coming  con- 
test. "Blue  Skies'*  retailers  were  provided  with 
window  streamers  and  public  address  systems 
providing  music  and  information  on  the  WRFD 
event.  A  total  of  250  prizes  was  awarded  in  a 
contest  which  involved  guessing  the  time  an 
alarm  clock  would  ring  on  the  air.  Contestants 
submitted  their  predictions  on  the  reverse  sides 
of  store  receipts. 

WMIN-TV  SWIMMING  LESSONS 

WMIN-TV  St.  Paul-Minneapolis,  in  conjunction 
with  Doughboy  Industries,  New  Richmond, 
Wis.,  is  conducting  a  water  safety  contest  for 
children  on  the  station's  Mid-day  Matinee  pro- 
gram. The  show  is  presenting  tips  on  swimming 
and,  at  the  same  time,  is  asking  for  letters  on 
"I  want  to  swim  because  .  .  ."  The  winner 
will  receive  an  18-foot  plastic  swimming  pool. 


™  V IN  • 


MADISON  SQUARE  GARDEN^r 

. . .  pmed  Selling  Pomt! 


"The  'MADISON  SQUARE  GARDEN'  show 
turned  up  with  a  10  to  10:15  rating  of  24.5." 

KMTV  -  Omaha 


".  .  .  in  response  to  a  short  announcement,  we 
received  an  unexpected  amount  of  cards  and 
letters  requesting  that  'MADISON  SQUARE 
GARDEN'  be  resumed  in  its  present  form  next 
season." 

Fuller  &  Smith  &  Ross,  Inc. 
(BURKHARDT  BEER,  Sponsor) 

26  FILMED  SHOWS  OF  THE  BEST  IN 
CURRENT  SPORTS  EVENTS  DIRECT  FROM 
THE  SPORTS  CAPITAL  OF  THE  WORLD 


produced  and 
distributed 
exclusively  by 


For  audition  print  and  full  details,  wire,  write,  call 

WINIK  FILMS  Corp.,  625  Madison  Ave.,  NYC  —  Plaza  9-5350 


ATLANTA,  Ga.:  Edward  H.  Stevens 
101  Walton  St.,  N.  W.  -  WA  3479 

CHICAGO,  III.:  Ben  Barry 

203  No.  Wabash -State  2-2818 

CINCINNATI,  Ohio:  George  Brengel 
3711  Petoskey 


DALLAS,  Texas:  W.  B.  Butz 

211  So.  Pearl  Expressway  —  Sterling  2306 


MIAMI,  Fla.:  W.  D.  Besselieu 
9536  N.E.  Second  Ave.,  -  78-2080 


NASHVILLE,  Tenn.:  Robert  B.  Davis 
416-A  Broad  St.,  -  57480 


PORTLAND,  Ore.:  Merriman  Holtz 
611  No.  Tillamook  St. 


RICHMOND,  Va.:  Martin  L.  Hogan 
19  West  Main  St.,  -  7206J 


TORONTO,  Canada:  Lloyd  Burns 
760  Davenport  Rd.  — Oliver  8447 


Page  74    •    July  19,  1954 


Broadcasting    •  Telecasting 


6. 


STATIONS 
NETWORKS 


o. 


library 


OVER  500 
FACT  PACKED 
PAGES 


Just  about  everything  .  .  . 

. . .  and  anything  .  . .  you  need  to  know 

about  television  is  contained  in  the 

TELECASTING  Yearbook  and  Marketbook. 

Its  500  pages,  fully  indexed, 

contain  tv  business  data  available 

in  no  other  single  source. 


1954-55  TELECASTING  Yearbook  and 
Marketbook  will  be  published  in  August. 
The  cost  is  $5.00  per  copy.  Or  you 
may  receive  this  500-page  volume  and 
52  weekly  issues  of  BROADCASTING  • 
TELECASTING  for  only  $9.00. 


BROADCASTING  TELECASTING 
1735  DeSales  Street,  Washington  6,  D.  C. 
Here's  my  order  for: 

□  1954-55  TELECASTING  Yearbook  $5.00 

□  Annual  BROADCASTING  •  TELECASTING  subscription  in- 
cluding 1954-55  TELECASTING  Yearbook  $9.00 

name  position 

company  name 

address 


city 


zone  state 


FOCUSING  ON  NEW  CONSTRUCTION  AT  STATIONS  AROUND  THE  NATION 


CLEARING  GROUND  for  construction  of  the  new  studio  and  office  building  of  WOOD- 
AM-TV  Grand  Rapids,  Mich.,  is  underway.  The  new  building,  to  be  opened  Dec.  1, 
is  part  of  WOOD-AM-TV's  million  dollar  expansion  program.  The  ch.  8  station  in- 
creased its  power  to  the  full  316  kw  in  April. 


GROUND-BREAKING  signals  start  of  con- 
struction for  an  addition  to  the  new 
WHIO-TV  Dayton  building,  scheduled  to 
be  complete  in  1955.  The  addition  will 
house  am  studios  and  all  WHIO-AM-FM- 
TV  offices.  L  to  r:  Jack  Hodgkinson,  tv 
operations  manager;  R.  H.  Moody, 
WHIO-AM-FM-TV  general  manager;  Rob- 
ert E.  Taylor,  Austin  Co.,  building  con- 
tractors, and  Ernest  Adams,  am-fm-tv  en- 
gineering director. 


CONSTRUCTION  has  started  on  the  new 
studio  and  office  building  for  KLAC  Holly- 
wood at  Vine  &  Waring  Sts.,  with  occu- 
pancy expected  in  approximately  six 
months.  This  is  the  architect's  conception 
of  the  new  quarters. 


NEW  STUDIOS  of  WILD  Birmingham,  MBS  affiliate,  were  opened  to  the  public  in 
June  with  several  hundred  prominent  Birmingham  citizens  present,  including  Mayor 
James  W.  Morgan,  Jefferson  County  Commission  President  W.  D.  Kendrick,  and  Gen- 
eral Manager  Eddie  Glennon  of  the  Birmingham  Barons  baseball  club.  E.  M.  (Pete) 
Johnson,  MBS  vice  president,  headed  a  Mutual  delegation.  WILD,  on  850  kc  with 
10  kw,  has  all  new  equipment  and  studios  are  located  on  Red  Mountain.  WILD 
principals  are  President  George  A.  Mattison  Jr.  and  Roy  Hofheinz.  Don  Campbell 
is  general  manager  and  William  E.  Mattison  promotion  manager. 


EXACT  center  of  the  site  for  WIBW-TV 
Topeka's  new  1,000-foot  tower  is  shown 
by  Lewis  Dickensheets  (r),  technical  di- 
rector, to  H.  S.  Blake  (I),  president  of 
Capper  Publications  Inc.,  which  owns 
WIBW-AM-TV,  and  Ben  Ludy,  general 
manager  of  the  stations.  Completion  is 
expected  Aug.  1.  Officials  say  the  new 
12-bay  superturnstyle  antenna  will  triple 
WIBW-TV's  present  coverage. 


Page  7.6 


July  19,  1954 


BASE  SECTION  of  what  is  to  be  Texas' 
tallest  tv  tower— 1,1 13-ft.  above  ground- 
is  inspected  by  WBAP-TV  Fort  Worth  offi- 
cials (I  to  r)  R.  C.  Stinson,  director  of  engi- 
neering; Harold  Hough,  vice  president  of 
Carter  Publications  and  director  of  WBAP 
radio  and  tv,  and  Bob  Gould,  program  di- 
rector. Completion  is  scheduled  Aug.  1. 
Broadcasting   •  Telecasting 


..and  so  two 


contrasting  towers 
triple  service  for  WSTV 


To  gain  maximum  coverage  within  the  FCC  grant  for  television 
channel  9,  as  well  as  AM  and  FM  radio,  WSTV  Steubenville, 
Ohio,  required  two  radically  different  types  of  towers.  So  they 
came  to  Blaw-Knox. 

The  massive  800-foot  Blaw-Knox  TG  type  tower  serves  a 
dual  purpose — as  it  rigidly  supports  a  twelve  bay,  8500-pound 
TV  antenna  and  an  FM  radio  antenna.  Any  interference  with 
the  AM  signal  transmitted  from  a  nearby  smaller  tower  is 
eliminated  by  base  and  guy  insulators.  Of  triangular  cross- 
section,  8-foot  to  a  side,  this  large  guyed  tower  has  solid  round 
rods  with  welded  connections,  double-laced  angle  bracing, 
heavy  connecting  flanges  .  .  .  and  weighs  192,000  pounds. 

By  contrast,  the  comparatively  slender  but  sturdy  275-foot 
Blaw-Knox  type  LT  tower  is  the  insulated  vertical  radiator 
for  AM  radio.  This  3-foot  triangular,  guyed  tower,  double-laced 
for  the  full  height,  has  specially  formed  corner  legs  for  extra 
strength  .  .  .  yet  weighs  only  11,000  pounds. 

Designed  and  constructed  to  meet  definite  operating  require- 
ments .  .  .  these  towers  typify  the  flexibility  of  our  research, 
engineering,  testing  and  fabricating  services.  And  demonstrate 
our  ability  to  provide  towers  to  meet  your  specific  conditions. 

For  more  information  about  the  many  types  of  Blaw-Knox 
Antenna  Towers,  write  for  your  copy  of  Bulletin  No.  2417. 

BLAW-KNOX  COMPANY 

BLAW-KNOX  EQUIPMENT  DIVISION    .   TOWER  DEPARTMENT 
PITTSBURGH  38,  PENNSYLVANIA 

ANTENNA  TOWERS 

Guyed  and  self-supporting— for  AM  •  FM 
TV  •  radar  •  microwave  •  communications 


Massive  8 00-foot  Insulated 
tower  for  TV  and  FM  radio 


Slender  275-foot  Insulated 
tower  for  AM  radio 


INTERNATIONAL 


Eurovision  Considers 
Closed  Circuit  Video 

BOT's  Rosensohn  reports  on 
his  discussions  with  television 
network  officials  during 
month-long  tour  of  Europe. 

USE  of  closed-circuit  television  is  under  con- 
sideration by  members  of  the  recently  estab- 
lished European  Television  Network  (Euro- 
vision)  as  a  means  of  strengthening  inter- 
European  communications,  it  was  reported 
last  week  by  William  Rosensohn,  executive  vice 

president  of  Box  Office  Television, 
EUROPE        following  his  return  to  New  York 

from  a  month's  tour  of  Europe. 
Mr.  Rosensohn  said  he  had  discussed  plans 
to  utilize  closed-circuit  tv  in  the  fields  of 
diplomatic  relations,  European  Defense  Com- 
munity communications  and  inter-European 
economic,  agricultural  and  educational  projects. 
Participating  in  the  discussions  were  officials 
of  BBC,  French  Broadcasting  Co.,  the  Belgian 
Broadcasting  Co.  and  Radiodiffusion-Television- 
Francaise. 

Mr.  Rosensohn  said  he  had  explained  that 
closed-circuit  telecasts  can  be  produced  as 
privately  as  telephone  conversations  and  had 
pointed  out  that  it  would  be  practical  for 
participants  in  the  European  Defense  Com- 
munity to  use  a  network  to  relay  televised 
training  sessions,  weapons  demonstrations  and 
actual  practice  maneuvers.  He  added  that  the 
U.  S.  armed  services  already  had  made  limited 
use  of  tv  for  observation  purposes. 

Disclosing  that  he  had  volunteered  his  serv- 
ices to  the  European  officials,  Mr.  Rosensohn 
said  he  planned  to  return  to  Europe  "some- 
time this  fall"  to  resume  discussions  of  the 
new  plan.  He  noted  that  public  telecasts  in 
Europe  are  non-commercial  and  voiced  the 
belief  that  "the  proposed  closed-circuit  net- 
work might  open  a  new  medium  to  American 
businessmen." 

Mr.  Rosensohn  contended  that  language 
would  prove  "no  greater  barrier  to  inter-Euro- 
pean closed-circuit  production  than  it  has  at  the 
United  Nations."  Simultaneous  translations 
are  made  from  official  languages  to  more  than 
60  languages  spoken  by  the  UN  members,  he 
said,  adding  that  in  public  telecasts,  Eurovi- 
sion has  "successfully  surmounted  the  language 
differences  of  Europe  .  .  ." 

96.4%  Radio  Homes 
Listed  for  Canada 

RADIO  HOMES  in  Canada  as  of  Tan.  1,  1954, 
totaled  3,748,000,  or  96.4%  of  all  households 

in  Canada.  These  figures  have 
CANADA       been  compiled  and  released  by  the 

Bureau  of  Broadcast  Measurement, 
Toronto.  BBM,  a  cooperative  organization  of 
broadcasters,  advertisers  and  advertising  agen- 
cies, points  out  that  these  figures  have  been 
approved  "for  general  use  in  the  industry  .  .  ." 

By  provinces  the  number  of  radio  homes 
and  percentage  of  total  homes  are  as  follows: 
Ontario  1,338,000  radio  homes  (97.1%  of  all 
households  in  the  province);  Quebec  933,000 
radio  homes  (97.4%);  British  Columbia  380,- 
000  radio  homes  (96.7%);  Alberta  265,000 
radio  homes  (93.6%);  Saskatchewan  233,000 
radio  homes  (96.7%);  Manitoba  215,000  radio 
homes  (96.7%);  Nova  Scotia  167,000  radio 
homes  (97.1%);  New  Brunswick  123,000  radio 
homes  (95.3%);  Newfoundland  72,000  radio 
homes  (87.8%);  and  Prince  Edward  Island 
22,000  radio  homes  (91.7%). 


GENERAL  ELECTRIC's  shortwave  interna- 
tional radio  station  at  Belmont,  Calif., 
KGEI,  broadcasts  three  and  a  half  hours 
daily  in  Spanish  and  Portuguese  to  Latin 
America.  In  less  than  a  year  of  operation 
the  station  has  received  approximately 
3,000  letters  from  listeners,  and  attempts 
to  answer  each  one.  Mrs.  Jeanne  Porter, 
KGEI  secretary-translator,  examines  the 
backlog  of  letters  still  to  be  answered. 

200  Kw  Station  Starts 
Operations  in  Norway 

THE  NORWEGIAN  Broadcasting  Corp.'s  new 
200  kw  transmitting  station,  located  at  Klofta, 
some  22  miles  from  Oslo,  recently  started 
regular  operations  after  several  weeks  of  field 
testing.  Simultaneously,  the  16-year-old  100 
kw  transmitter  at  Lambertseter,  within  Oslo 
city  limits,  went  out  of  service. 

The  Klofta  transmitter  is  the  most  powerful 
in  Norway  and  its  signal  is  one  of  the  strong- 
est in  Europe.  It  consists  of  two 
NORWAY  units  run  in  parallel — if  one  breaks 
down  the  other  will  carry  on  inde- 
pendently. The  two  transmitter  masts  each 
are  750  feet  high. 

The  number  of  licensed  radio  listeners  in 
Norway  now  exceeds  900,000  compared  with 
476,000  in  1939.  In  the  early  part  of  World 
War  II,  the  German  occupation  powers  con- 
fiscated all  but  a  few  radios.  Hence,  there 
were  only  13,000  licenses  left  when  the  libera- 
tion came  in  May  1945.  At  the  present  time, 
Norway  has  the  highest  density  of  radio  license 
holders  in  Western  Europe. 

An  independent  State  institution,  The  Nor- 
wegian Broadcasting  Corp.  has  no  commercials 
or  sponsored  programs.  Its  chief  revenues  are 
the  Kr.  20. — ($3.00)  annual  fee,  due  to  be 
raised  next  March,  paid  by  license  holders, 
and  proceeds  from  the  10%  sales  tax  on  radio 
sets. 

Five  Name  Weed 

FIVE  STATIONS  operated  by  Northern  Broad- 
casting Ltd.,  Toronto,  have  appointed  Weed 
&  Co.  as  exclusive  U.  S.  representative.  These 

are  CFCH  North  Bay,  CJKL  Kirk- 
CANADA       land  Lake,  CKGB  Timmins,  CHEX 

Peterborough  and  CKWS  King- 
ston, all  in  Ontario.  Two  television  affiliates, 
CKWS-TV  Kingston  and  CHEX-TV  Peter- 
borough, also  will  be  represented  by  Weed  & 
Co.,  New  York. 


ilippine  Tv  Station 
To  Be  Orient's  Biggest 

THE  MOST  POWERFUL  television  station 
in  the  Orient  will  be  constructed  in  Manila, 
P. .  I.,  within  the  next  six  months  by  Republic 
Broadcasting  System  (DZBB  Manila),  Robert 
Stewart,  president,  has  announced.  DZBB-TV 
will  be  the  Philippines'  second  tv  station  and 
will  have  a  power  of  30  kw,  Mr.  Stewart  said. 

At  the  same  time,  Stewart  Electronics  Labs 
Inc.,  of  which  Mr.  Stewart  also  is  president, 
will  set  up  a  manufacturing  and 
PHILIPPINES  assembly  plant  for  tv  sets  and 
picture  tubes.  The  factory  will 
employ  250  people  and  turn  out  15,600  tv  sets 
and  36,500  picture  tubes  annually,  he  said. 

DZBB-TV  will  have  a  500-foot  tower  and 
expects  to  cover  most  of  central  Luzon  and 
adjacent  islands.  A  booster  station  in  Cebu 
will  give  added  coverage  over  most  of  the 
central  islands,  the  Visayas,  as  well  as  northern 
Mindanao,  Mr.  Stewart  said.  DZBB-TV  plans 
morning,  noon  and  night  programming,  and 
its  staff  will  be  trained  and  supervised  from 
abroad,  with  Filipino  technicians  to  get  spe- 
cial training  in  the  U.  S.,  he  said. 

The  set  and  tube  plant  will  make  fullest 
use  of  native  materials  and  will  sell  sets  for 
a  fraction  of  the  cost  of  imported  sets.  Excess 
production  will  go  to  other  Far  East  countries 
such  as  lapan,  Thailand  and  Indonesia,  Mr. 
Stewart  said. 

'Our  Miss  Brooks'  Tops  Radio 
Network  Listening  in  Canada 

UNITED  STATES  and  Canadian  programs 
shared  almost  equally  in  national  popularity 
of  evening  radio  network  programs  during 
lune,  according  to  the  national 
CANADA  rating  report  of  Elliott-Haynes  Ltd., 
Toronto.  Our  Miss  Brooks  led 
with  a  rating  of  18.9,  followed  by  Radio 
Theatre  18.8,  The  Tylers  14.1  (Canadian), 
Great  Gildersleeve  14.1,  Suspense  12.3,  Share 
the  Wealth  11.1  (Canadian),  Treasure  Trail 
11  (Canadian)  and  Championship  Fights  9.2.  rgy 

Evening  transcribed  shows  on  a  national 
basis  were  People  Are  Funny  17.5,  Take  a 
Chance  15.1  (Canadian),  Bing  Crosby  14,  Fun 
Parade   12.8   (Canadian),  Ozzie  and  Harriet  j 
12.5  and  Queen's  Men  11.2  (Canadian). 

Daytime  leading  five  network  shows  were 
Ma  Perkins  12.5,  Pepper  Young's  Family  11.8. 
Laura  Limited  11,  Life  Can  Be  Beautiful  10.6 
and  Road  of  Life  10.5. 

Leading  French-language  evening  network 
shows  were  Un  Homme  et  Son  Peche  32.7,  La 
Famille  Plouffe  24.6,  Metropole  22.9,  L'Heure 
du  Coke  18.1  and  Zezette  15.7.  Daytime 
leading  French-language  shows  were  Jeunesse 
Doree  28.5,  Rue  Principale  27.2,  Vies  de 
Femmes  23.1,  Francine  Louvain  23  and 
Quelles  Nouvelles  18.9. 

749,101  Tv  Sets  in  Canada 

AT  END  OF  MAY  there  were  749,101  tele- 
vision sets  in  use  in  Canada,  according  to  tabu- 
lations of  All-Canada  Television  Ltd.,  Toronto, 

based  on  figures  of  the  Radio  <S 
CANADA       Television   Mfrs.   Assn.,   and  oi 

local  dealers  in  various  parts  ol 
Canada.  Of  this  total  427,600  sets  were  locatec 
in  southern  Ontario,  another  46,000  in  easterr 
Ontario  in  the  vicinity  of  Ottawa,  213,646  ir 
Quebec  province,  39,516  in  British  Columbia 
and  the  balance  throughout  other  sections  oi 
Canada. 


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Page  78 


July  19,  1954 


Broadcasting 


Telecastinc 


GOVERNMENT 


:lear  channel  issues  rethreshed 
m  arguments  on  skywave  proposal 

Nearly  all  oppose  FCC  plan  to  increase  protection  of  Class  I  clear 
channel  outlets.  Jones  charges  holders  of  such  licenses  are  enjoying 
economic  prosperity  because  of  years  of  delay  in  resolving  issues. 


RONG  overtones  of  the  ancient  battle  be- 
een  clear  channels  and  secondary  stations 
re  heard  throughout  the  oral  argument  on 
p  davtime  skywave  case  last  week  before  the 
1  FCC. 

Nearly  all  parties  opposed  in  one  form  or 
other  the  Commission's  proposed  report, 
uch  would  increase  protection  to  Class  I  clear 
annel  stations  by  recognizing  and  restricting 
>1ime  skywave  interference  from  secondary 
tions  at  sunrise  and  sunset  hours  [B«T,  July 
Highlights  of  the  oral  argument  included: 
!•  Charge  by  ex-FCC  Comr.  Robert  F.  Jones 
at  clear  channel  stations  are  "sultans  of 
uat"  who  have  been  enjoying  economic  pros- 
rity  through  years  of  delay  in  the  clear  chan- 
I  and  daytime  skywave  proceedings.  He 
ntended  they  are  trying  to  perpetuate  this 
osperity  and  change  from  "pashas  to  maha- 
ahs"  by  "sitting  on  their  frequencies." 
Appearing  as  counsel  for  Restricted  Time 
dio  Station  Assn.,  comprised  of  North  and 
mth  Carolina  stations,  Mr.  Jones  attacked 
;  ar  channel  lobbying  and  held  one  50-kw  sta- 
.  n  on  a  clear  channel  is  "an  asinine  waste  of 
quencies." 

•  Call  for  junking  of  both  the  clear  channel 
|d  daytime  skywave  cases  by  Leonard  Marks, 

jnsel  for  a  group  of  limited  time  stations, 
'king  for  fresh  start  and  consideration  of 


ditions  as  of  today,  he  said  use  of  nearly  10- 
year-old  data  is  like  trying  to  make  a  "social 
decision  based  on  a  Calvin  Coolidge  record." 

•  Pointed  questioning  of  counsel  by  Comr. 
Frieda  B.  Hennock  as  to  the  specific  effect  of 
FCC's  report  on  people  and  places,  services 
lost  and  gained,  programs  available.  She  asked 
for  economic  and  program  data,  and  justifica- 
tion of  clear  channel  stations,  suggesting  more 
local  stations  might  better  fulfill  requirements 
of  Sec.  307(b)  of  the  Communications  Act. 

•  Defense  of  clear  channel  operation  in 
order  to  serve  wide  areas  and  rural  listeners 
by  Reed  T.  Rollo,  counsel  for  Clear  Channel 
Broadcasting  Service,  and  by  James  E.  Greeley, 
NBC  attorney.  Both  called  report's  proposed 
protection  insufficient.  Their  presentations 
opened  the  argument,  hence  could  only  gen- 
erally answer  anticipated  attacks. 

•  Observation  by  Comr.  John  C.  Doerfer  that 
if  the  record  shows  interference  to  clear  channel 
stations  from  secondary  outlets  on  their  chan- 
nels, "isn't  that  enough  to  decide  this  case?" 
Otherwise,  he  noted,  the  concept  of  "clear  chan- 
nel" is  changed  because  it  no  longer  is  clear. 
"We'll  have  to  call  it  something  else,"  he  said. 

•  Contention  that  "cold  engineering  can't  be 
separated  from  the  warmth  of  programming" 
by  Harry  J.  Daly,  appearing  for  Daytime  Broad- 
casters Assn.  He  said  the  daytime  skywave 


That  Clock  Is  Omnipotent 

EVEN  a  vice  president  of  the  U.  S.  is 
not  immune  to  the  vagaries  of  a  formal 
dinner.  Vice  President  Richard  Nixon 
was  to  deliver  a  speech  to  be  carried  over 
ABC  Radio  from  the  conference  of  state 
governors  meeting  at  Bolton's  Landing, 
Lake  George,  N.  Y.,  last  Monday,  start- 
ing at  9  p.m.,  EDT.  The  dinner  program 
was  reported  to  have  run  overtime  and 
ABC  Radio  was  compelled  to  cancel  the 
radio  broadcast  by  Vice  President  Nixon. 


;pulation,  area,  economic  and  program  con-docket  is  incomplete  because  it  lacks  program 


data,  asked  why  clear  channels  should  be  pro- 
tected to  their  100  uv/m  contour  daytime  when 
there  is  reason  to  believe  they  don't  provide 
usable  service  at  that  distance  anyway. 

Most  arguments  before  the  Commission  in 
the  day-long  session  Thursday  amounted  to 
summation  of  positions  set  forth  in  written 
briefs  filed  a  fortnight  ago  [B»T,  July  12]. 

In  essence,  FCC's  proposal  is  in  two  parts, 
the  first  dealing  with  general  principles  for 
prospective  applications,  the  second  with 
whether  any  new  changes  in  the  standard  broad- 
cast rules  should  apply  to  existing  stations  and 
if  so,  to  what  extent  [B*T,  March  15  et  seq.]. 
The  argument  last  week  dealt  only  with  part 
one.  Written  comments  on  part  two  are  due 
Aug.  2. 

Mr.  Rollo's  opening  argument  for  CCBS  re- 
called that  the  organization  of  independently- 
owned  clear  channel  outlets  first  suggested  sky- 
wave  study  in  1934,  then  chiefly  concerned  with 
nighttime  effect. 

Reviewing  contention  of  the  CCBS  brief  that 


July  19,  1954    •    Page  79 


GOVERNMENT 


the  FCC  proposal  is  based  on  an  inadequate 
record  and  does  not  afford  sufficient  protection 
to  the  Class  I  outlets,  Mr.  Rollo  suggested 
"interim  rules"  could  be  adopted  pending  com- 
pletion of  further  study.  He  urged  protection 
to  the  100  uv/m  groundwave  contour  based  on 
750  kw  operation  so  as  not  to  pre-judge  the 
clear  channel  decision. 

Pressed  by  Comr.  Hennock  as  to  "where 
in  the  record  is  there  justification  for  clear 
channel  stations?"  Mr.  Rollo  explained  the 
separate  clear  channel  proceeding  contains  con- 
siderable material  on  this  point  and  indicated 
allocation  policy  is  not  at  issue  in  the  daytime 
skywave  case. 

"What  do  you  do  for  the  United  States  of 
America  to  get  this  special  kind  of  protection?" 
Miss  Hennock  continued,  going  into  program 
services  rendered  by  clear  channel  outlets  and 
the  needs  of  listeners. 

After  Mr.  Rollo's  summary  of  clear  chan- 


nel service  to  wide  areas  and  rural  America, 
Comr.  Hennock's  query  was  answered  by 
NBC's  Mr.  Greeley.  He  noted  that  before 
World  War  II  there  were  only  40  Class  II  sta- 
tions on  clear  channels  while  in  1947,  when 
a  freeze  on  processing  Class  II  applications 
was  imposed,  there  were  150  such  outlets.  He 
cited  measurements  of  interference  caused  by 
secondary  station  operation  at  transition  hours 
and  the  resulting  loss  of  service. 

Mr.  Marks,  appearing  for  WOI  Ames,  Iowa, 
KLIF  Dallas,  WLIB  New  York,  WHCU 
Ithaca,  WAIT  Chicago,  KGBT  Harlingen,  Tex., 
WGRD  Grand  Rapids,  Mich.,  WEEU  Reading, 
Pa.,  and  National  Assn.  of  Educational  Broad- 
casters, pointed  out  FCC's  daytime  skywave 
record  omits  any  evidence  on  adjacent  channel 
interference  as  well  as  distortion  of  the  clear 
channel  stations'  own  signals  at  extreme  dis- 
tances. 

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he  said,  a  burden  that  should  not  be  put  upon 
future  applicants.  Daytime  skywave  can't  be 
decided  separate  from  the  clear  channel  case, 
he  continued,  suggesting  both  cases  be  scrapped 
and  a  fresh  start  made  to  consider  conditions 
today.  He  explained  much  of  the  data  in  those 
cases  is  usable,  but  it  must  be  brought  up  tc ' 
date. 

Comr.  Hennock  suggested  Mr.  Marks  could 
represent  NAEB  in  such  a  proceeding  and  re- 
quest reservation  of  educational  channels  for 
noncommercial  radio  stations.  Mr.  Marks  said 
"that  could  be  explored." 

Mr.  Daly,  holding  continued  protection  of 
clear  channels  "hinders  the  progress  of  the 
broadcasting  industry,"  asked  that  the  daytime 
skywave  docket  not  be  "thrown  away."  He  sug- 
gested it  is  incomplete  on  programming  and 
defective  in  that  it  is  based  upon  a  groundwave 
conductivity  map   no  longer   used  by  FCC 


Apart  from  DBA,  Mr.  Daly  also  represented  r 
Kewanee  Broadcasting  Co.,  Pekin  Broadcasting 
Co.  and  Seminole  Broadcasting  Co. 

Andrew  G.  Haley,  appearing  for  specific 
members  of  DBA,  said  the  report  is  outdated 
in  its  philosophy  and  is  defective,  not  contain- 
ing sufficient  measurements.  "We  are  no  longer, 
a  country  of  DXers,"  he  said,  pointing  out 
today's  need  is  for  groundwave  not  skywave 
service.  Regardless  of  power,  skywave  will 
fade,  he  said. 


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Page  80    •    July  19,  1954 


Provide  Primary  Service 

Mr.  Haley  suggested  processing  of  Class  II, 
applications  be  resumed,  citing  more  primary  A: 
service  would  result.   He  appeared  for  KGAs;;:. 
Spokane,  WINS  New  York,  WHNC  Henderson,  i 
N.  C,  KING  Seattle,  KCMO  Kansas  Cityjpo 
WKLO  Louisville,   WNAO  Raleigh,   N.  C, 
WEEB  Southern  Pines,  N.  C,  and  KLOK  San 
lose,  Calif. 

Mr.  lones  told  the  Commission  that  daytime 
skywave  affects  other  stations  besides  the  clear 
channel  outlets  and  all  should  be  afforded 
protection.  Calling  for  review  of  the  case 
under  today's  situations  and  a  weighing  of  the 
values  of  all  services,  Mr.  lones  contended 
adjacent  channel  interference  is  as  great  as  day- 
time skywave  but  not  one  complaint  has  been; 
heard.  "There's  something  wrong  here,"  he 
said. 

Pointing  out  secondary  stations,  because  of  j' 
their  restricted  operations  and  burden  of  pro-J  'eJ: 
ducing  their  own  shows,  are  "only  half  out  of 
the  economic  well."  Mr.  lones  argued  Class 
I-A  and  I-B  outlets  have  been  on  economic 
easy  street  "in  a  great  big  hotel  like  the 
Waldorf-Astoria." 

"So  they  walk  around,  so  we'll  say,  Pasha 
Sarnoff  and  Pasha  Paley,  and  all  the  majarajah 
individuals  with  the  soft  carpets — my,  they 
are  disturbed  about  every  little  sound  they 
hear  on  the  air.  They  hold  and  cup  their  ear  i  \ 
and  they  can  hear  the  phenomenon  of  daytime 
skywave  interference  getting  through  the  soft  1 
rugs,"  he  continued.   "That  is  literally  true.  I 
am  not  trying  to  burlesque  this  show  because  j! 
let  me  show  you  these  pashas  who  want  to 
become  majarajahs  and  to  be  protected  to  the  I 
100    microvolt    groundwave    contour  during 
these  transition  periods. 

"They  put  up  with  adjacent  channel  inter-  jj 
ference   on   a   one-to-one  basis   from  other 
Class  I  stations  of  a  much  more  serious  nature  j 
than  the  kind  of  protection  they  want  from  the  | 
little  old  whispering"  Class  II  outlets. 

Charging   the    "sultans    of   squat"    haven't  it 

Broadcasting    •    Telecasting  ji 


Pat 


Mr. 


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own  by  their  programming  or  service  that 
ley  are  entitled  to  greater  protection,  Mr. 
:  i ones  argued  the  5  mv/m  contour  is  sufficient 
\:j!rotection  for  all  classes  of  stations  and  held 
:  pe  clears  would  be  injured  the  least.  If  day- 
rae  skywave  is  so  injurious,  he  said,  FCC 
ould  have  heard  objections  from  other  sta- 
ons  too.  He  admitted,  however,  there  is  need 
or  some  clear  channel  stations  and  service. 
I  David  S.  Stevens,  appearing  for  American 
oadcasting  -  Paramount   Theatres   Inc.  and 
;OA  Denver,  held  the  report  is  a  reasonable 
ompromise. 

Charles  Dale,  exngovernor  of  New  Hamp- 
shire and  owner  of  WHEB  Portsmouth,  N.  H., 
Expressed  fear  of  what  the  daytime  skywave 
Precedent  could  lead  to,  even  though  existing 
S  ations  generally  would  not  be  affected.  He 
-  rgued  for  local  stations  familiar  with  local 
eeds,  rather  than  1,000-mile  skywave  service. 
Paul  Dobin,  arguing  for  Federal  Communica- 
ons  Bar  Assn.,  skirted  merits  of  the  report 
rut  warned  procedures  involved  may  be  illegal 
modification  of  existing  station  licenses  be- 
omes  involved. 


Alternative  Method  Offered 

Russell  Rowell,  appearing  for  WCKY  Cin- 
innati,    offered    an    alternative    method  of 
handling  transition  interference  which  would 
3llow  the  dominant  station  to  provide  more 
rvice.    He  said  FCC's  report  causes  more 
arm  than  actual  conditions  today  and  offered 
etails  of  WCKY  areas  and  populations  to 
lustrate  his  argument. 
Glen  A.  Wilkinson,  appearing  for  KSL  Salt 
ake  City,  related  need  for  KSL's  Class  I-A 
ear  channel  service  in  the  inter-mountain  area, 
xplaining  KSL  "is  not  one  of  the  so-called 
at  calves'  of  the  industry,"  he  said  Mr.  lones' 
rgument  was  not  realistic. 
Mr.  Wilkinson  said  CCBS  need  not  apologize 
>r  lobbying,  a  normal  part  of  governmental 
rocedure,  and  noted  the  Congressional  Record 
2  jiows  a  "great  deal  of  activity"  by  Senators 
jnd   Congressmen   from   North    and  South 
arolina,  the  Jones  stations'  areas. 
Seymour  Kreiger,  in  separate  arguments  for 
'OSU  Columbus,  Ohio,  and  WDGY  Minne- 
■'  bolis,  indicated  the  daytime  skywave  ruling  is 
emature  to  a  clear  channel  decision. 
Eugene  F.  Mullin  Jr.,  counsel  for  WNYC 
bjiew  York,  WVOK  Birmingham  and  WBAM 
[ontgomery,  Ala.,  said  Class  II  stations  also 
,-t  daytime  skywave  interference  and  are  en- 
.^led  to  protection. 

William  Thompson,  arguing  for  KLRA  Little 
ock,  Ark.,  backed  FCBA's  procedural  stand 
id  expressed  fear  of  precedent  the  report  may 
t  which  could  affect  KLRA. 
Arthur  Scharfeld,  counsel  for  WHKK  Akron 
id  WCAR  Pontiac,  Mich.,  charged  the  pro- 
ved report  would  eliminate  limited  time  sta- 
-  ^ns  and  included  no  hint  of  a  grandfather 
ause  to  protect  those  existing  now. 
He  cited  eventual  show  cause  orders  or  re- 
;wal  proceedings  that  would  ensue  to  bring 
mited  timers  into  line  with  the  new  rules 
lid  contended  such  proceedings  would  have 
reargue  daytime  skywave  merits  or  else 
•institute  illegal  modification. 
Mr.  Scharfeld  attacked  FCC's  use  of  "bonus 
,)urs"  as  a  new  term  indicating  FCC  gratuity 
limited  time  stations  to  broadcast  after  local 
nset,  but  he  was  assured  by  Chairman  Rosel 
,\de  such  interpretation  was  not  intended  by 
e  Commission. 

Arguing  daytime  skywave  historically,  and 
<w,  is  a  policy  matter  that  cannot  be  de- 
mined  on  the  basis  of  engineering  testimony 
one,  Mr.  Scharfeld  said  the  case  should  be 
-joined   with  clear  channel.    He  said  the 


Helping 
your  doctor 
help  you— 
the  partnership 
between 


Meat  animals  are  the  source  of  many  impor- 
tant medical  products — including  all  those 
on  the  list  below. 

Every  day  physicians  rely  on  these  prod- 
ucts to  help  save  lives,  battle  disease,  relieve 
pain  and  restore  health  for  millions  of  people. 
Perhaps  you,  or  some  member  of  your  family 
have  been  helped  by  one  of  these  vital 
products — or  will  be  in  the  future. 

To  help  make  them  available  to  your  doc- 
tor, the  meat  packing  industry  has  elaborate 
facilities  for  saving  medically  important  by- 
products. To  make  a  single  ounce  of  insulin, 
for  example,  pancreas  glands  from  7,500  pigs 
or  1,500  cattle  must  be  saved  and  properly 
processed. 

This  list  (only  a  partial  one)  shows  that 
many  great  discoveries  have  come  from  the 
research  partnership  between  the  meat  in- 
dustry and  modern  medicine.  The  search 
goes  on  for  even  greater  things. 

AMERICAN   MEAT  INSTITUTE 

Headquarters,  Chicago  •  Members  throughout  the  U.  S. 


Meat  and 

Medicine 

Out  of  the  partnership  between  the  meat  industry  and  medicine 
come  these  (and  many  other)  medicinal  preparations 


Insulin — only  substance  known  to 
medical  science  which  can  control 
diabetes. 

ACTH — used  in  treatment  of  rheumatic 
fever,  arthritis,  acute  inflammation 
of  eyes  and  skin,  acute  alcoholism, 
severe  asthma,  hay  fever,  and  other 
allergy  conditions. 

Cortisone  —  treatment  of  rheumatic 
fever,  arthritis,  various  allergies, 
inflammatory  eye  diseases,  etc. 

Epinephrine — treatment  of  many  al- 
lergic conditions  such  as  asthma, 
low  blood  pressure,  certain  heart 
affections. 

Liver  Extract — treatment  of  pernicious 
anemia. 

Fibrin  Foam — controls  bleeding  during 

surgical  operations. 
Gastric   Mucin — treatment  of  many 

stomach  afflictions,  notably  peptic 

ulcer. 

Thyroid  Extract  —  treatment  of  de- 
pressed functioning  of  the  thyroid 
gland  (myxedema  and  cretinism). 

Diastase — aids  in  promoting  starch 
digestion. 

Posterior  Pituitary  Extract — increases 
blood  pressure  during  certain  con- 
ditions of  shock. 

Bile  Salts — treatment  of  gall  bladder 


disturbances  and  abnormalities  in 
fat  digestion. 

Sutures — widely  used  in  surgery  be- 
cause they  possess  great  strength; 
need  not  be  removed  since  they  are 
absorbed  by  the  body. 

Rennet — aids  in  milk  digestion. 

Estrogenic  Hormones — treatment  of 
certain  conditions  arising  out  of  the 
menopause. 

Progesterone — treatment  of  threaten- 
ed and  habitual  abortion,  and  in 
severe  dysmenorrhea. 

Dehydrocholic  Acid — treatment  of 
certain  gall  bladder  disorders  and 
abnormalities  of  bile  flow. 

Suprarenal  Cortex  Extract — used  in 
the  treatment  of  Addison's  Disease. 

Benzoinated  Lard — widely  used  as  a 
medicinal  ointment  base. 

Cholesterol — starting  material  for  the 
preparation  of  many  hormones. 

Lipase — aids  in  promoting  fat  diges- 
tion. 

Trypsin — used  in  surgery  to  aid  in 
cleaning  up  wounds. 

Bone  Marrow  Concentrates — treat- 
ment of  various  blood  disorders. 

Parathyroid  Extract  —  treatment  of 
tetany  (severe  involuntary  muscle 
contraction)  which  follows  removal 
of  these  glands. 


f  OADCASTING     •  TELECASTING 


July  19,  1954    •    Page  81 


GOVERNMENT- 


Communications  Act  does  not  provide  a  basis 
for  difference  in  allocation  principles  and  noted 
am  differs  from  tv.  The  latter,  to  provide  one 
service  to  each  community,  should  be  used 
also  for  am,  he  said. 

John  P.  Carr,  who  was  to  argue  for  WJJD 
Chicago,  A.  Earl  Cullum  Jr.,  Storer  Broadcast- 
ing Co.  and  Mid-Continent  Broadcasting  Co., 
gave  his  time  to  Mr.  Scharfeld  to  extend  his 
presentation. 

Maurice  R.  Barnes,  attorney  for  WKAR 
East  Lansing,  Mich.,  Michigan  State  College 
station,  opposed  a  decision  separate  from  clear 
channel  and  said  the  present  record  does  not 
show  whether  Class  I  gains  would  not  be  more 
than  offset  by  Class  II  service  area-population 
declines. 

William  J.  Dempsey,  appearing  for  WBAL 
Baltimore.  WHDH  Boston.  KWK  St.  Louis, 
KTHS  Hot  Springs  and  KWKH  Shreveport, 
La.,  recited  Mr.  Cullum's  engineering  study  of 
the  FCC  report  [B«T,  June  14]. 

Robert  M.  Booth  Jr.,  appearing  for  WLAC 
Nashville,  cited  severe  sunset  interference  suf- 
fered by  that  outlet,  suggesting  an  ad  hoc  com- 
mittee to  review  the  skywave  problems. 

Petersburg  Argument  July  30 

ORAL  argument  on  the  initial  decision  pre- 
ferring WSSV  Peterburg,  Va.,  for  ch.  8  there 
over  competitor  Petersburg  Television  Corp. 
was  scheduled  last  week  for  July  30  before 
the  Commission  en  banc.  WSSV  was  preferred 
initially  on  grounds  of  programs  and  ownership 
integration  [B*T,  May  31].  Petersburg  Tele- 
vision is  under  common  ownership  of  WLEE 
Richmond,  WITH-AM-TV  Baltimore. 


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POTTER,  IKE  TALK 
ON  UHF  PROBLEMS 

President  is  sympathetic  to  lift- 
ing 10%  Federal  excise  tax  on 
uhf  tv  receivers;  Potter  confer- 
ence with  Justice  Dept.  is  to  be 
arranged. 
THE  WHITE  HOUSE  is  sympathetic  to  the 
proposal  that  the  Federal  excise  tax  be  removed 
from  uhf  tv  receivers,  according  to  Sen.  Charles 
E.  Potter  (R-Mich.)  who  conferred  with  the 
President  last  Thursday. 

The  excise  tax  removal  proposal  came  before 
the  Potter  group  during  its  recently  concluded 
hearing  on  uhf. 

The  Senate  Finance  Committee  still  has  pend- 
ing before  it  an  amendment  asking  for  the  tax 
elimination.  It  is  sponsored  by  Sen.  Edwin  C. 
Johnson  (D-Colo.). 

At  the  same  time,  Sen.  Potter  revealed  that 
the  subcommittee  would  confer  with  the  Justice 
Dept.  in  an  effort  to  work  out  an  arrangement 
whereby  a  voluntary  conference  of  set  makers 
could  be  set  up. 

The  aim  of  such  an  arrangement  would  be 
an  eventual  voluntary  agreement  among  re- 
receiver  manufacturers  to  produce  only  tv  sets 
which  could  receive  uhf  as  well  as  vhf. 

Subject  to  Anti-Trust? 

Justice  would  be  involved  because  there  is 
a  question  of  whether  such  an  agreement  would 
be  subject  to  the  Government's  anti-trust  laws. 

This  recommendation,  also  made  during  the 
Potter  uhf  hearing,  gained  an  intense  interest 
from  the  Senators  on  the  subcommittee. 

While  Senators  are  receptive  to  the  set  maker 
conference  plan,  the  industry's  trade  spokes- 
man, Radio-Electronics-Television  Mfrs.  Assn., 
opposes  the  proposal  on  the  grounds  it  would 
compromise  the  tv  set  manufacturer's  relation- 
ship to  anti-trust  laws  and  that  it  would  bring 
Government  interference  in  the  free  market 
place,  possibly  restricting  an  individual  firm's 
ability  to  compete. 

President  Eisenhower's  interest  in  the  pro- 
posal to  lift  the  10%  tax  on  tv  sets  at  the  man- 
ufacturing level  was  mentioned  to  newsmen  by 
Sen.  Potter.  The  Senator  said  the  President 
was  "not  unfavorable"  to  the  recommendation. 
This  White  House  backing  was  received  in  ad- 
vance of  a  closed  session  to  be  held  on  uhf  by 
the  Potter  Subcommittee  tomorrow  afternoon 
(Tuesday) . 

As  Sen.  Potter  emerged  from  the  White 
House  after  6  p.m.,  newsmen,  sniffing  an  angle 
on  the  McCarthy-Army  controversy,  had  their 
hopes  deflated  when  the  Senator  said  he  talked 
with  the  Chief  Executive  strictly  as  chairman 
of  the  Senate  Communications  Subcommittee. 

The  conference  was  for  the  purpose  of 
bringing  the  President  up-to-date  on  uhf  because 
of  Administration  interest. 

Sen.  Potter  said  the  President  expressed  great 
interest  in  the  current  uhf  study  and  listened 
intently  to  recommendations  and  suggestions 
which  had  been  made  and  which  are  now  to  be 
weighed  by  the  subcommittee. 

The  Senators  on  the  subcommittee  are  ex- 
pected to  take  their  first  independent  look  at 
uhf  tomorrow,  now  that  they  have  gathered 
facts  and  opinion  during  their  detailed  open 
hearing  and  later  in  the  closed-door  session 
with  the  FCC  a  fortnight  ago  [B»T,  July  12]. 

The  subcommittee  may  be  closeted  in  still 
further  executive  sessions,  depending  on  its  rate 
of  progress  in  efforts  to  find  short-range  means 
to  help  uhf  over  financial  and/ or  operational 
humps. 


Uhf  Extensions 

CONTRARY  to  its  earlier  "get-tough" 
policy  toward  television  permittees  seek- 
ing extension  of  time  in  which  to  com- 
plete construction  of  their  facilities,  FCC 
last  week  awarded  six-month  extensions 
to  four  uhf  stations.  One  extension,  for 
ch.  19  held  by  New  York  State  Demo- 
cratic Chairman  Richard  H.  Balch,  in- 
cluded replacement  of  a  permit  which  had 
expired.  Other  extensions  went  to  ch. 
48  WJOL-TV  Joliet,  111.,  ch.  52  KCOA 
(TV)  Corona,  Calif.,  and  ch.  63  WAZL- 
TV  Hazleton,  Pa. 


Jackson  Documents 
Criticism  of  CBS,  NBC 

AN  ARTICLE  urging  "potential"  television  ad- 
vertisers to  write  Congress  and  give  their  view- 
points on  what  it  described  as  a  "monopoly"  in 
television  by  NBC  and  CBS  and  their  adver- 
tisers, was  entered  in  the  Congressional  Record 
last  week  by  Rep.  Donald  L.  Jackson  (R-Calif.). 

The  article  appeared  in  an  issue  of  Spotlight, 
a  twice-weekly  circular  published  by  the  Com- 
mittee for  Constitutional  Government  Inc.,  205 
E.  42nd  St.,  New  York.  Bylined  by  Paul 
Manning,  described  in  an  editor's  note  as  a 
newspaper  writer  and  columnist  with  a  long 
background  in  radio  and  tv  for  both  commer- 
cial clients  and  public  affairs  programs,  the 
article  referred  to  a  threatened  monopoly  by 
NBC  and  CBS  and  by  advertisers  who  are  able 
to  afford  "coveted  national  time"  on  the  two 
networks. 

Rep.  Jackson  entered  the  Spotlight  editorial 
in  the  Record  with  no  comment  of  his  own. 
It  asked  "less  influential  manufacturers"  and 
the  public  to  request  government  action  on  the 
uhf-vhf  problem,  particularly  of  Sen.  Charles 
E.  Potter  (R-Mich.),  chairman  of  the  Senate 
Communications  subcommittee,  and  Sen.  John 
W.  Bricker  (R-Ohio),  chairman  of  the  parent 
Senate  Commerce  Committee  (see  possible  net- 
work probe  story,  page  31). 

"It  is  apparent  that  under  present  conditions, 
television  will  shortly  become  the  property  of 
two  networks  and  a  relatively  few  powerful  very 
high  frequency  tv  stations,"  Spotlight  said,  re- 
ferring to  testimony  to  this  effect  recently  be- 
fore Sen.  Potter's  group. 

The  article  blamed  what  it  said  was  the  NBC 
and  CBS  monopoly  on  their  hold  on  radio  be- 
fore television  came  along  and  on  the  FCC's 
3V2-year  freeze  on  tv,  which  it  said  worked  to 
the  benefit  of  NBC  and  CBS  because  single 
stations  were  given  absolute  monopolies  in  40 
markets  and  1 1  more  cities  had  only  two 
stations,  with  most  of  these  62  tv  stations  owned 
by  radio  interests  affiliated  with  NBC  and  CBS. 
NBC  and  CBS  gained  an  almost  exclusive 
franchise  in  51  of  63  markets  and  an  advantage 
in  8  of  the  remaining  12,  the  article  added. 

Spotlight  questioned  whether  television  will 
continue  to  become  the  exclusive  sales  medium 
of  only  "a  handful  of  manufacturers,"  because 
of  the  competition  among  manufacturers  for 
the  "few  hours  of  prime  television  time"  on 
the  two  networks. 

If  the  monopoly  trends  continue  and  the  two 
smaller  networks  (DuMont  and  ABC)  become 
weaker,  the  article  indicated,  American  tv  will 
move  toward  the  British  type  of  tv. 

"The  Potter  Senate  Subcommittee  should  take 
action  to  effect  a  fairer  division  of  station  time 
between  the  four  networks,"  Spotlight  said. 

The  article  cited  instances  where  it  said  uhf 
stations  had  been  squeezed  out  by  vhf  in  inter- 
mixed markets. 


Page  82    •    July  19,  1954 


Broadcasting 


Telecasting 


FCC's  Probe  of  Lamb 
Argued  Before  Court 

REQUEST  that  the  U.  S.  Court  of  Appeals 
continue  the  temporary  stay  against  the  FCC's 
investigation  of  broadcaster  -  publisher  -  indus- 
trialist Edward  Lamb  was  argued  last  week  in 
Washington. 

Stay  was  granted  in  the  U.  S.  District  Court 
in  Washington  pending  "perfection"  of  an 
appeal  by  Mr.  Lamb  against  that  court's  ruling 
denying  the  issuance  of  an  injunction  against  the 
FCC  [B»T,  June  21].  Attorneys  for  Mr.  Lamb 
asked  that  the  stay  be  continued  until  the 
higher  court  rules  on  the  merits  of  the  case. 

Mr.  Lamb  has  been  charged  by  the  FCC  with 
falsely  denying  in  previous  Commission  hear- 
ings that  he  was  a  communist  or  communist 
sympathizer.  The  Commission  set  July  28  for  a 
hearing  on  that  charge  in  the  license  renewal 
of  WICU  (TV)  Erie,  Pa.,  one  of  Mr.  Lamb's 
broadcast  properties.  Mr.  Lamb  has  flatly 
denied  the  allegations. 

Earlier  last  month,  Mr.  Lamb  asked  the 
District  Court  to  enjoin  the  FCC  from  holding 
that  hearing.  Attorneys  for  Mr.  Lamb  raised 
questions  regarding  the  FCC's  authority  to  en- 
quire into  the  purported  communist  activities. 
They  also  challenged  the  Commission's  right 
to  proceed  in  a  renewal  case;  they  claimed  the 
FCC  should  have  instituted  revocation  pro- 
ceedings so  that  the  burden  of  proof  would  be 
on  the  agency  rather  than  on  Mr.  Lamb. 

This  request  was  denied  by  Federal  Judge 
Edward  A.  Tamm  on  the  ground  that  Mr.  Lamb 
had  not  exhausted  his  administrative  remedies 
[B*T,  June  14].  However,  Judge  Tamm  issued 
the  temporary  stay  later. 

Argument  last  week  was  before  Circuit 
Judges  Wilbur  K.  Miller,  E.  Barrett  Prettyman 
and  John  A.  Danaher. 

Representing  Mr.  Lamb  was  Russell  Morton 
Brown,  associate  of  J.  Howard  McGrath, 
counsel  for  Mr.  Lamb  and  executive  vice  presi- 
dent of  Lamb  Enterprises.  Mr.  Brown  re- 
peated the  arguments  against  the  Commission's 
action. 

These  were  that  the  FCC  did  not  have  the  au- 
thority to  pursue  an  investigation  of  this  kind, 
that  the  Communications  Act  forbade  the  Com- 
mission from  inquiring  into  matters  previously 
raised,  that  the  Commission  should  have  pro- 
ceeded under  the  provision  of  Sec.  312  rather 
than  Sec.  309,  thus  accepting  the  burden  of 


proof  itself  rather  than  placing  it  on  Mr.  Lamb. 

Gist  of  Mr.  Brown's  argument  was  that  the 
FCC  hearing  might  be  intemperate  and  that  he 
wanted  the  court  to  "temperately"  consider  the 
questions  he  raised.  This  was  an  obvious  ref- 
erence to  Mr.  Lamb's  charges  that  the  FCC 
investigation  and  charges  were  inspired  by  FCC 
Comr.  John  C.  Doerfer  for  partisan  political 
purposes.  Mr.  Lamb  made  he  same  allegations 
before  the  Senate  Commerce  Committee  weigh- 
ing Mr.  Doerfer's  qualifications  for  reappoint- 
ment to  the  Commission  [B»T,  June  28].  These 
were  denied  by  Mr.  Doerfer,  who  was  con- 
firmed by  the  Senate  without  opposition. 

Richard  A.  Solomon,  FCC  assistant  general 
counsel,  argued  against  granting  a  further 
temporary  stay.  Hearing  is  scheduled  to  look 
into  the  charges,  Mr.  Solomon  said,  and  he 
asked  the  court  not  to  interferere  with  ad- 
ministrative proceedings. 

Four  Sales  Approved 
By  FCC  During  Week 

FCC  last  week  approved  the  sales  of  WHKC 
Columbus,  Ohio;  WDAK-TV  Columbus,  Ga.; 
WCIO-TV  Detroit,  Mich.,  and  WLCX  La 
Crosse,  Wis. 

WHKC  was  sold  to  WTVN  (TV)  there  for 
$258,000.  WTVN  is  a  subsidiary  of  Radio 
Cincinnati  Inc.,  licensee  of  WKRC-AM-FM- 
TV  Cincinnati  and  30%  owner  of  KBIR  Knox- 
ville,  Tenn.,  applicant  for  a  new  station  on  ch. 
10  there  [B«T,  June  21].  Radio  Cincinnati  is 
owned  by  the  Taft  family,  which  also  publishes 
the  Cincinnati  Times-Star. 

Control  of  WDAK-TV  ch.  28  was  transferred 
from  equal  partnership  of  Martin  Theatres  of 
Ga.  Inc.  and  Radio  Columbus  Inc.  to  Martin 
Theatres  through  purchase  of  25%  interest  for 
$53,000.  Martin  Theatres  now  will  own  a  75% 
interest. 

WCIO-TV  (ch.  62)  was  bought  by  Wood- 
ward Broadcasting  Co.  for  $1  from  UAW-CIO 
Broadcasting  Corp.  of  Michigan.  Woodward, 
headed  by  Detroit  department  and  drug  store 
operator  Max  Osnos,  has  petitioned  FCC  to  al- 
locate ch.  79  to  Toledo,  where  it  proposes  to 
build  a  new  station.  Woodward's  bid  for  ch.  50 
at  Detroit  was  dismissed  with  prejudice  by  the 
FCC  last  week. 

At  La  Crosse,  WLCX  was  sold  by  Bermac 
Radio  Inc.  to  Ottumwa  Telecasting  Corp.  for 
$30,000.  Ottumwa  firm  is  headed  by  Ray  L. 
Phillippe,  vault  manufacturer,  and  his  family. 


MASSACHUSETTS'  industrial  and  recreational  advantages  were  described  by  Gov. 
Christian  A.  Herter  (c)  and  Allan  Jackson  (2d  I)  when  the  latter  aired  his  CBS  Radio 
Allan  Jackson  and  the  News  from  WEEI  Boston  studios.  L  to  r:  Harvey  J.  Struthers, 
WEEI  general  manager;  Mr.  Jackson;  Gov.  Herter;  George  A.  Gallagher,  president 
of  the  Managers  Assn.  of  Metropolitan  Life  Insurance  Co.,  sponsor  of  the  CBS  news 
show,  and  Jerry  Crowley,  Metropolitan  advertising  promotion  manager. 


The  best 
way  to 
sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 
FARM 

STATION 


WIBW 


CBS  RADIO 
in  Topeko 

Ben  Ludy,  Gen.  Mgr.,  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


feach  Twenty  Homes 

^fpV  a  Penny  on 
Regional  Radio  WOW 


WOW's  cost  per  thousand 
homes  reached  is  the  lowest  in 
the  area. 


Radio  WOW 
B  Station 
C  Station 


8  Sec.       Chainbreak  Minutes 


$  .17 
.51 
1.17 


$  .48  $  .59 
1.01  1.01 
2.33  2.33 


F or  more  information  contact  John 
Blair,  Rep.  —  Bill  Wiseman,  Sales 
Mgr.,  200  Insurance  Bldg.,  Omaha, 

Nebraska,  or  Phone  WE.  3400. 


REGIONAL  RADIO 

WOW 

OMAHA  590-NBC  Aff. 

A  Meredith  Station 
JOHN  BLAIR  &  CO.,  Rep. 


Broadcasting    •  Telecasting 


July  19,  1954    •    Page  83 


NEW  HEARING  PROCEDURE  OBVIATES  NEED 
FOR  'POINTS  OF  RELIANCE/  OTHER  DATA 

Applicant  may  submit  his  case  affirmatively  in  writing,  with  oral 
testimony  limited  to  clarification  of  any  doubtful  points,  plus  cross 
examination  and  rebuttal  under  new  FCC  hearing  rules. 


Lamb-Sutton  Exchange 

EDWARD  LAMB,  Toledo,  Ohio,  broad- 
caster and  industrialist,  and  publisher  of 
the  Erie  (Pa.)  Dispatch  threatened  to  sue 
Rep.  Pat  Sutton  (D-Tenn.)  last  week  when 
Mr.  Sutton  in  a  26Vi-hour  Democratic 
primary  campaign  talkathon  on  six  radio 
and  two  tv  stations  in  Nashville  referred 
to  Mr.  Lamb  as  an  "avowed  communist." 
Mr.  Lamb  said  he  would  file  criminal  and 
civil  action  against  Mr.  Sutton  unless  the 
Tennessee  congressman  retracted  and 
apologized. 

Mr.  Sutton  made  the  statement  Mon- 
day night.  He  offered  a  public  apology 
the  next  night,  according  to  Nashville 
broadcasting  sources.  A  similar  apology 
and  statement  that  the  stations  were  not 
responsible  for  Mr.  Sutton's  remark  were 
also  broadcast  by  the  stations  involved 
the  same  night. 

J.  Howard  McGrath,  former  Attorney 
General  of  the  U.  S.  and  counsel  for 
Mr.  Lamb,  said  Thursday  in  Washington 
that  until  he  had  heard  from  Mr.  Lamb's 
attorneys  in  Nashville,  he  could  not  com- 
ment on  the  matter. 


A  VASTLY  simplified  hearing  procedure  was 
announced  by  the  FCC  last  week,  effective  upon 
publication  of  the  new  rules  in  the  Federal 
Register. 

The  new  rules  provide  for  the  presentation  of 
an  applicant's  affirmative  case  in  writing,  with 
oral  testimony  limited  to  (a)  an  "explanation" 
of  any  dubious  points  in  the  written  matter, 
(b)  cross  examination,  and  (c)  rebuttal. 

Eliminated  were  the  disputed  "points  of  re- 
liance" requirement  and  the  submission  of  sup- 
plementary information  required  by  the  Mc- 
Farland  letters. 

The  Commission  also  extended  the  cut-off 
date  for  the  filing  of  new  applications  in  hearing 
cases  from  30  days  to  60  days.  This  also  was 
made  the  time  minimum  between  designation 
of  a  case  for  hearing  and  the  beginning  of  that 
hearing. 

Overhaul  of  its  hearing  methods,  long  a  sub- 
ject of  debate  between  the  Commission  and 
members  of  the  radio-tv  bar,  came  after  a  series 
of  meetings  and  studies  between  the  FCC  legal 
staff  and  the  Practices  and  Procedures  Com- 
mittee of  the  Federal  Communications  Bar 
Assn.  [B»T,  May  31,  10,  3,  April  26,  5  and 
Closed  Circuit,  Feb.  1]. 

The  original  concept,  put  into  practice  early 
in  1953,  was  designed  to  shorten  hearings,  re- 
ducing them  to  essential  differences  among  the 
applicants,  and  to  hold  the  record  to  manage- 
able lengths.  This  followed  the  recommenda- 
tions of  the  Judicial  Conference  of  the  U.  S.  in 
1951  and  the  President's  Conference  on  Admin- 
istrative Procedure  in  1953. 

Wrangles  Developed 

This  procedure  called  for  the  Commission  to 
determine  the  legal,  financial  and  technical 
qualifications  of  an  applicant,  and  then  to  order 
a  hearing  on  comparative  plus  other  issues  if 
required.  First  move  was  to  hold  a  conference 
among  the  parties  and  the  examiner,  at  which 
time  arrangements  were  made  to  exchange  ex- 
hibits. This  was  followed  by  each  applicant 
submitting  points  of  reliance  to  show  in  detail 
his  superiority  over  competing  applicants.  The 
examiner  then  issued  a  course  of  hearing  order 
and  the  actual  taking  of  testimony  began. 

Unhappily,  wrangles  over  the  exact  details  of 
points  of  reliance  caused  long  delays  and  pro- 
duced so  many  additional  pleadings  to  the  Com- 
mission that  many  hearings  ran  far  beyond  the 
lengths  considered  normal  in  pre-expediting 
days. 

The  points  of  reliance  situation  came  to  a 
head  in  the  Miami  ch.  7  and  the  Charlotte, 
N.  C,  ch.  9  cases.  There,  attorneys  for  appli- 
cants submitted  what  the  Broadcast  Bureau  of 
the  FCC  called  skeleton  points  of  reliance. 
These  were,  however,  accepted  by  the  examin- 
ers in  the  cases.  The  Broadcast  Bureau  asked 
the  FCC  to  overrule  the  examiners  and  an  oral 
argument  before  the  full  Commission  was  held 
last  May.  The  Commission  ruled  then  that  al- 
though the  points  of  reliance  under  scrutiny  did 


not  meet  the  "specificity"  requirements  of  its 
rules  the  hearings  should  go  ahead.  It  said  that 
it  was  studying  its  procedures  and  that  no  use- 
ful purpose  would  be  served  by  further  delaying 
the  two  hearings. 

Last  week's  changes  apply  immediately  to 
new  hearings.  Where  hearings  already  have 
been  designated,  but  hearing  conferences  have 
not  yet  been  held  or  have  been  held  but  not 
completed,  the  examiner  may  use  the  new  rules 
at  his  discretion. 

The  Commission  pointed  out  in  its  an- 
nouncement last  week  that  hearings  still  will 
begin  with  its  review  of  the  legal,  financial 
and  technical  qualifications  of  applicants. 

In  discussing  the  establishment  of  a  written 
case,  the  Commission  said: 

The  Commission  is  of  the  view  that  the  hearing 
process  would  be  materially  expedited  if  each 
applicant  were  required  to  exchange  with  other 
parties  to  the  proceeding  his  entire  direct  case 
in  writing  in  the  form  of  exhibits  under  oath 
prior  to  the  oral  portion  of  the  hearing.  Such 
exhibits  may  include  material  in  the  form  of 
testimony  of  witnesses  pertaining  to  their  back- 
ground, experience  and  proposals.  We  use  the 
term  "direct  case"  in  this  context  to  include  only 
the  evidence  describing  the  proposal  being  ad- 
vanced by  applicant  .  .  .  such  exchange  of  written 
material  will  establish  the  basic  framework  of 
the  case  in  a  manner  that  will  avoid  the  possible 
competitive  disadvantage  that  might  otherwise 
result  to  the  applicant  required  to  put  in  his 
case  first  in  a  comparative  hearing. 

Direct  oral  testimony  will  be  limited,  the 
Commission  said,  to  "appropriate  qualification 
and  explanation"  of  the  written  exhibits  as 
may  be  necessary  and  to  testimony  on  the 
affirmative  case  in  the  case  where  the  written 
exhibit  is  rejected  in  whole  or  in  part  by  the 
examiner  on  grounds  of  competence,  lack  of 
materiality  or  relevance. 

The  pre-hearing  conference  has  been  ex- 
panded, the  Commission  said,  and  will  cover 
such  matters  as  the  following  in  the  hopes  of 
shortening  the  hearing: 

(1)  Narrowing  the  issues  or  the  areas  of  inquiry 
and  proof  at  the  hearing;  (2)  admissions  of  fact 
and  of  documents  which  will  avoid  unnecessary 
proof;  (3)  the  method  of  handling  reports  and 
letters  relating  to  surveys  or  contracts;  (4)  as- 
sumptions regarding  the  availability  of  equip- 
ment; (5)  network  programming;  (6)  assumptions 
regarding  the  availability  of  networks  proposed; 
(7)  offers  of  letters  in  general;  (8)  the  method 
of  handling  evidence  relating  to  the  past  co- 
operation of  existing  stations  owned  and/or  op- 
erated by  the  applicants  with  organizations  in 
the  area;  (9)  proof  of  contracts,  agreements,  or 
understandings  reduced  to  writing;  (10)  stipula- 
tions; (11)  need  for  depositions;  (12)  the  num- 
bering of  exhibits;  (13)  the  order  of  offer  of  proof 
with  relationship  to  docket  number;  (14)  such 
other  matters  as  will  be  conducive  to  an  expedi- 
tious conduct  of  the  hearing. 

Oddly  enough,  there  is  only  one  tv  case  in 
which  a  hearing  has  not  yet  been  designated. 
This  involves  four  applicants  for  ch.  10  in 
Parma-Onandaga,  Mich.  There  are  another 
dozen  hearings,  already  designated,  where  hear- 
ings have  not  yet  commenced  or  have  not  termi- 
nated, thus  giving  examiners  the  opportunity  to 
use  the  new  procedures. 


State  Dept.  Meeting 

To  Preview  Mexico  Talks 

INFORMAL  meeting  to  discuss  preparation 
for  the  Oct.  28  U.S.-Mexico  standard  broad- 
cast conference  in  Mexico  City  will  be  held 
at  the  State  Dept.  in  Washington  this  Friday, 
it  was  announced  last  week  by  State  Dept.  and 
FCC.  Industry  representatives  and  station 
licensees  are  invited  to  participate. 

The  notice  pointed  out  that  all  countries  in 
the  North  American  region  excepting  Mexico 
and  Haiti  are  signatories  to  the  1950  North 
American  Regional  Broadcasting  Agreement. 
It  explained  "preliminary  negotiations  between 
the  U.S.  and  Mexico,  aimed  toward  reaching 
a  definite  understanding  between  the  two  coun- 
tries on  the  common  use  of  the  standard  broad- 
casting band,  have  now  progressed  to  a  point 
where  the  government  of  Mexico  has  issued 
an  invitation  to  the  government  of  the  U.S. 
to  attend  a  conference  at  Mexico  City  for 
the  purpose  of  negotiating  a  bilateral  agree- 
ment on  standard  band  broadcasting." 

Friday's  meeting  at  State  Dept.  will  com- 
mence 10  a.m.,  main  conference  room,  11th 
floor  of  Annex  17,  1778  Pennsylvania  Ave., 
N.W. 

'Gazette'  Files  Application 
To  Buy  All  of  KCRI-AM-TV 

APPLICATION  for  FCC  approval  of  the  pur- 
chase of  full  ownership  of  KCRI-AM-TV  Cedar 
Rapids,  Iowa,  for  $101,500  was  filed  with  the 
FCC  last  week  by  the  Cedar  Rapids  Gazette, 
present  30%  owner  of  the  stations. 

The  newspaper  proposed  to  buy  the  70% 
stockholdings  now  owned  by  1 1  other  prin- 
cipals, including  motion  picture  exhibitor 
Myron  N.  Blank  and  Harrison  E.  Spangler, 
former  Republican  National  Committee  chair- 
man. 

The  Gazette's  present  30%  ownership  re- 
sulted when  it  and  the  Cedar  Rapids  Television 
Co.  merged  their  applications  for  Cedar  Rap- 
ids' ch.  9  last  year.  Following  the  tv  grant, 
the  newspaper  sold  its  am  and  fm  stations 


MAGNACORD  TAPE  RECORDERS 


GATES -HOUSTON 


2700  Polk  Ave. 
Tel.  Atwood  8536 


Page  84    •    July  19,  1954 


Broadcasting 


Telecasting 


(KCRG  and  KCRX,  respectively)  to  the  tv 
grantee  for  $100,000. 

The  Gazette  Co.  showed  total  assets  of  more 
than  $2.5  million  for  the  same  date,  reported 
:it  made  in  excess  of  $200,000  after  taxes  in 
1953  and  1952. 

KCRI  went  on  the  air  in  December  1947, 
operates  with  5  kw  on  1600  kc  and  is  affiliated 
with  MBS.  KCRI-TV  began  Oct.  15,  1953, 
land  is  affiliated  with  ABC  and  DuMont. 

Private  Relay  Link 
Is  Denied  by  FCC 

WHERE  the  cost  of  common  carrier  network 
relay  links  are  too  expensive  for  remote  area 
tv  stations,  FCC  should  allow  private  systems 
on  a  case  by  case  approach,  Comr.  John  C. 
Doerfer  stated  last  week  in  dissent  to  a  majority 
ruling  denying  a  private  link  sought  by  North 
Dakota  Broadcasting  Co. 

Firm  wanted  to  link  its  Fargo  studios  for  ch. 
4  KXJB-TV  Valley  City  with  Minneapolis  net- 
work source  by  a  nine-station  microwave  radio 
relay  system  at  a  cost  of  about  $250,000,  but 
the  Commission  noted  American  Telephone  & 
Telegraph  Co.  facilities  would  be  available  this 
fall  and  questioned  the  financial  capacity  of  the 
tv  firm  to  build  its  own  relay.  FCC's  rules  al- 
lows private  relays  only  on  an  interim  basis 
pending  availability  of  AT&T  service. 

North  Dakota  Broadcasting  also  operates 
ch.  13  KCJB-TV  Minot,  N.  D. 

In  his  dissent,  Comr.  Doerfer  observed: 

I  would  grant  the  application.  Apparently  the 
applicant's  proposal  is  about  the  only  way  to 
develop  live  television  service  with  network  pro- 
gramming in  the  wide  open  spaces.  The  record 
discloses  that  the  applicable  tariffs  of  a  common 
carrier  service  are  prohibitive  under  the  circum- 
stances. Although  these  tariffs  may  be  reason- 
able as  an  overall  schedule,  they  do  not  permit 
the  economic  development  of  a  complete  televi- 
sion service  in  the  sparsely  settled  parts  of  this 
country.  The  facts  and  circumstances  in  the  in- 
stant application  suggests  to  me  either  an  ex- 
ception to  the  rule  (Sec.  4.631(c))  or  a  case  by 
case  approach  until  a  feasible  solution  is  found. 

Appeals  Court  Orders 
KPLN  Transfer  Stayed 

THE  FCC  erred  in  denying  the  protest  of 
Camden  Radio  Inc.  (KAMD  Camden,  Ark.) 
against  the  transfer  of  daytimer  KPLN  in  the 
same  city  from  Leo  Howard  to  D.  R.  James 
Jr.,  the  U.  S.  Court  of  Appeals  ruled  last  week. 

It  ordered  the  FCC  to  give  KAMD  (250  w 
on  1450  kc)  a  hearing  on  its  protest  and  re- 
manded the  case  to  the  Commission.  It 
told  the  Commission  that  until  the  protest  hear- 
ing is  held,  its  transfer  grant  of  last  year  "will 
be  automatically  stayed."  KPLN  has  been  oper- 
ating under  the  ownership  of  Mr.  James  since 
mid-May  last  year.  It  broadcasts  with  1  kw 
on  1370  kc,  daytime  only.  Just  what  the  FCC 
will  do  in  this  regard  was  undetermined  at 
week's  end. 

KAMD's  protest  against  the  FCC's  approval 
of  the  transfer  was  based  on  the  claim  that 
the  Commission  knew  of  misrepresentations  on 
the  part  of  Mr.  Howard  in  securing  the  1951 
CP  and  that  it  should  have  revoked  the  grant, 
not  authorized  its  transfer  to  a  new  party. 

The  court,  by  Circuit  Judge  Wilbur  K.  Miller 
in  which  Judges  E.  Barrett  Prettyman  and  John 
A.  Danaher  joined,  said  the  fact  that  KPLN 
and  KAMD  were  both  competitors  in  the  same 
market  and  that  KAMD  claimed  it  would  suffer 
economic  injury  "was  sufficient  to  identify  it 
as  a  party  in  interest  entitled  to  be  heard  in 
protest." 


MORE  OPINION  ON  RADIO-TV  COVERAGE 


Words  of  praise  heard  for 
media  last  week  as  critics 
sound  discordant  note. 

MIXED  opinion  on  whether  radio-tv  ought  to 
be  present  at  Congressional  investigating  com- 
mittee hearings  was  expressed  last  week  by  wit- 
nesses appearing  before  a  Senate  Rules  sub- 
committee. 

The  Senate  group  is  holding  weekly  hearings 
on  ways  and  means  to  overhaul  committee  pro- 
cedures, particularly  of  investigations. 

Highlights  of  lasts  week's  hearings  included 
opposition  to  tv  by  Sens.  Leverett  Saltonstall 
(R.-Mass.)  and  John  C.  Stennis  (D-Miss.); 
eloquent  defense  of  the  medium  by  two  Con- 
gressmen and  a  spokesman  for  the  Veterans  of 
Foreign  Wars,  and  apparent  agreement  among 
all  that  radio  recordings  are  acceptable. 

At  the  same  time,  it  was  understood  that 
the  subcommittee,  headed  by  Sen.  William  E. 
Jenner  (R-Ind.),  expected  to  schedule  NARTB 
and  other  broadcast  representatives  (including 
ABC,  CBS  and  NBC)  early  in  August. 

Sen.  Saltonstall  in  testifying  before  the  sub- 
committee said  he  thought  the  Jenner  group 
might  wish  to  explore  whether  a  witness  com- 
pelled to  testify  before  Congressional  commit- 
tees, might  also  be  required  to  submit  without 
his  consent  "to  any  form  of  recording  or  re- 
production of  his  testimony." 

Although  he  objected  to  televised  hearings, 
Sen.  Saltonstall  said  he  had  no  objection  to  re- 
cordings made  for  radio  broadcasts. 

Outspokenly  in  favor  of  televised  congres- 
sional hearings  were  Reps.  Harold  H.  Velde 
(R-Ill.),  chairman  of  the  House  Un-American 
Activities  Committee,  and  Kit  Clardy  (R-Mich), 
a  member  of  the  Velde  Committee.  Also  ad- 
vocating television  at  hearings  was  Francis  J. 
McNamara,  of  the  VFW. 

Rep.  Velde  said  his  House  Un-American 
Activities  Committee  doesn't  "force  people  to 
be  televised  in  public  hearings."  "At  the  present 
time,"  he  said,  "it  seems  that  the  television 
technique  has  so  advanced  that  it  causes  less 
confusion  than  some  of  the  newsreel  cameras, 
which  have  to  have  a  great  deal  of  light." 

The  Illinois  Republican  has  gone  on  record 
in  the  House  as  praising  radio,  television  and 
the  press  in  their  coverage  of  his  committee's 
hearings  June  14-20  in  Seattle  and  Portland 
[B*T,  July  12]. 

Will  Let  People  Judge 

Said  Rep.  Clardy:  "A  demogogue  would  be 
a  demogogue  whether  he  has  a  television  cam- 
era in  front  of  him  or  whether  he  is  on  the 
stump  back  in  his  district  or  whether  he  is 
speaking  from  the  floor.  .  .  ."  But  the  glare 
of  television  lights  and  the  camera,  he  said, 
let  people  see  him  in  the  best  way  to  judge 
him. 

"I  think  it  would  be  a  step  backward,"  he 
continued,  "to  say  that  our  technical  progress 
is  to  be  stopped  by  a  legislative  rule  or  by  a 
law  which  says  that  a  new  medium  of  com- 
munication is  to  be  handicapped  and  prevented 
from  getting  into  the  race." 

The  use  of  tv  "has  inspired  the  press  to  give 
fuller  and  more  complete  reports  than  they 
otherwise  would  do."  And  in  localities  where 
congressional  hearings  have  been  televised,  he 
said,  more  newspapers  have  been  sold. 

"The  only  way  we  can  make  the  public 
fully  understand  the  workings  of  Congress  is 
to  let  them  see  it  with  their  own  eyes,"  he 
said. 


Robert  L.  Kunzig,  counsel  of  the  House  Un- 
American  Activities  Committee,  testified  on  the 
rules  of  procedure  adopted  by  that  group. 

The  committee's  rule  on  tv  (Rule  XIII)  re- 
stricts cameras  to  two,  requests  a  minimum  of 
lighting  and  demands  tv  production  to  be  on 
a  pooled  basis.  It  also  bars  use  of  commercial 
announcements  or  intimated  sponsorship  of  the 
hearings.  And  upon  a  witness'  request  that  no 
telecast  be  made  of  him,  the  chairman  is  re- 
quired to  uphold  the  demand. 

Commenting  on  these  rules,  Mr.  Kunzig  said 
that  it  was  obvious  that  sometime  in  the  future, 
tv  cameras  would  operate  from  within  "re- 
cesses in  the  walls  and  without  disturbing  a 
witness  in  the  slightest.  Even  today,  television 
cameras  need  no  more  light  than  that  which  is 
regularly  present  in  any  courtroom." 

Mr.  Kunzig  claimed  that  in  every  instance 
where  the  committee's  hearing  was  telecast, 
the  event  evoked  much  mail  from  the  public 
with  most  of  it  favoring  the  Congressmen  who 
took  part. 

Mr.  McNamara  said  the  VFW  believes  tele- 
vised hearings  are  beneficial,  that  tv  is  a  legi- 
timate news  service  and  should  be  admitted 
wherever  the  press  is  admitted. 

On  the  subject  of  a  Congressman  "hamming" 
before  the  video  camera,  he  said,  "Let  him 
do  it  if  he  wants.  The  American  people  will 
judge."  The  overall  effect,  he  said,  would  be 
to  lift  and  improve  the  standards  in  Congress. 

Referring  to  the  present  policy  of  turning  the 
camera  away  from  a  person  who  requests  it, 
he  said  that  any  nervousness  a  witness  feels 


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July  19,  1954 


Page  85 


GOVERNMENT 


soon  will  disappear,  just  as  it  has  disappeared 
before  the  radio  microphone. 

Mr.  McNamara  said  he  didn't  think  it  was 
"valid  that  a  television  picture  or  a  still  picture 
of  a  witness  testifiying  invades  his  privacy." 

Sen.  Stennis,  while  he  thought  telecasts  and 
motion  picture  coverage  of  news  events  "serve 
a  very  fine  purpose  and  that  those  engaged  in 
this  enterprise  do  very  fine  work,"  said  he  was 
convinced  that  "Congress  should  not  permit 
televising  or  showing  by  motion  picture  camera 
of  its  official  proceedings,  including  the  pro- 
ceedings of  its  committees  and  subcommittees." 

Sen.  Stennis  said  telecasting  of  hearings 
"create  a  condition  and  an  atmosphere  which 
make  it  impossible  for  the  committee  members, 
the  witnesses  and  the  staff  members,  to  func- 
tion at  their  best." 

The  Senator  said  hearing  proceedings  are 
semi-judicial  in  character.  Hearings  usually  are 
conducted  in  a  serious  vein,  he  said,  "but  when 
television  cameras  are  turned  on,  the  entire 
atmosphere  of  the  proceedings  changes."  Wit- 
nesses, staff  members  and  committee  members 
are  conscious  of  the  millions  of  viewers — "at 
times  there  is  competition  for  the  limelight.  The 
director  of  the  camera  determines  who  and  what 
shall  be  'featured.' " 

As  a  result  of  telecasts  of  committee  pro- 
ceedings, Sen.  Stennis  said,  "the  public  gets  a 
distorted  view  and  impression."  There's  a 
tendency  to  make  the  telecast  a  good  show, 
he  said,  and  "some  may  be  entertained,  but 
the  impression  as  a  whole  is  very  bad  indeed, 
and  degrades  the  Congress  in  the  eyes  of  the 
people." 

Congress,  Sen.  Stennis  said,  "is  on  trial  con- 


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Turner  Out,  Kerr  In 

FORMER  Oklahoma  Gov.  Roy  J.  Turner 
(minority  interest,  KWTV  [TV]  Okla- 
homa City)  dropped  out  of  Oklahoma's 
Democratic  primary  run-off  for  the  U.  S. 
Senate  nomination  last  week,  giving  his 
reason  as  lack  of  campaign  funds.  His 
withdrawal  from  the  July  27  run-off 
primary  gave  the  nomination  to  Sen. 
Robert  S.  Kerr,  Democratic  incumbent, 
who  had  led  Mr.  Turner  by  a  substantial 
margin  in  the  initial  primary  July  6 
[B*T,  July  12].  Sen.  Kerr  must  run  in 
the  general  election  in  the  fall,  but  in 
Oklahoma  the  Democratic  nomination 
is  tantamount  to  victory.  Sen.  Kerr  holds 
stock  in  WEEK  Peoria,  111.,  and  also  in 
Central  Plains  Enterprises  Inc.,  Tulsa, 
tv  permittee  for  ch.  2  there. 


cerning  this  serious  question.  We  should  not 
delay  the  matter  any  longer.  We  should  put 
our  house  in  order."  Otherwise,  he  said,  the 
Congress  "will  no  longer  have  the  respect  and 
confidence  of  the  people"  once  hearings  fall  into 
disrepute. 

The  Mississippi  Democrat  also  turned  a  crit- 
ical eye  on  the  permission  granted  by  Sen.  Karl 
Mundt  (R-S.  D.)  for  broadcast  stations  to  per- 
mit sponsorship  of  the  McCarthy-Army  hear- 
ing. This,  he  considered  to  be  "a  regrettable 
fact,"  saying: 

"I  am  sure  that  this  is  a  very  practical  prob- 
lem [cost  of  coverage]  for  the  broadcasting 
companies,  but  at  the  same  time  it  puts  a 
commercial  stamp  on  an  official  proceeding, 
something  that  should  not  be  permitted  under 
any  circumstances,  and  which  is  very  unfair  to 
the  competitiors  of  the  sponsor." 

Answering  a  question  from  Chairman  Jenner, 
Sen.  Stennis  said  he  had  no  objections  to  re- 
cordings made  at  hearings  for  radio  broadcasts. 

WFEA  Answers  Newspaper's 
Complaint  Before  FCC 

WFEA  Manchester,  N.  H.,  which  has  been 
cited  in  a  complaint  filed  with  the  FCC  by  the 
Union  Leader  Corp.,  Manchester  newspaper 
firm  [B*T,  June  21],  told  FCC  Thursday  "it 
will  continue  to  maintain  its  fearless  attitude 
of  reporting  the  facts  concerning  public  issues." 

Answering  the  newspaper,  which  asked  FCC 
to  probe  the  record  of  WFEA  and  to  revoke 
its  license,  the  station  said  William  Loeb,  news- 
paper publisher,  "is  merely  trying  to  invoke 
the  weapon  of  a  dictator  in  closing  a  radio 
station  that  has  the  temerity  of  disagreeing  with 
him." 

WFEA  contended  its  commentator,  George 
Christie,  had  offered  time  to  the  paper  to  de- 
bate the  controversial  matters  cited,  and 
claimed  the  cited  transcripts  bear  out  the  sta- 
tion's policy  of  presenting  both  sides  of  a  case. 

Piano  Course  Challenged 

A  NEW  YORK  firm's  claim  among  others 
that  its  mail  course  can  teach  a  person  to  play 
the  piano  with  both  hands  in  one  day  was 
challenged  last  week  by  the  Federal  Trade 
Commission,  which  said  "false  and  misleading" 
advertising  had  been  used  in  newspapers,  peri- 
odicals and  radio  continuities. 

The  FTC  charged  Dean  Ross  Piano  Studios 
Inc.  and  its  president,  Leonard  Green,  with 
making  the  claims  in  sale  of  a  booklet  and  a 
device  designated  as  its  "Automatic  Chord  Se- 
lector." 


Two  WCAN-TV  Attacks 
Hit  Milwaukee  Merger 

Uhf  outlet  appeals  denial  of 
its  application  to  switch  to  ch. 
12  and  protests  grant  of  the 
facility  to  a  merger  of  com- 
petitors. It  also  charges  10  tv 
stations  are  linked  with  the 
merger  group. 

TWO-PRONGED  attack  on  the  FCC's  grar 
of  Milwaukee  ch.  12  to  the  merged  Milwauke 
Area  Telecasting  Corp.  [B*T,  June  14] — ir 
eluding  a  charge  that  common  ownership  of  1 
tv  stations  may  be  involved — was  launched  b 
ch.  25  WCAN-TV  Milwaukee  last  week. 

The  uhf  station  filed  an  appeal  with  th 
U.  S.  Court  of  Appeals  in  Washington  again? 
the  FCC's  return  of  its  application  seeking  t< 
modify  its  grant  from  ch.  25  to  ch.  12,  an 
it  also  filed  a  protest  under  Sec.  309  (c)  agains  i 
the  FCC's  grant  of  the  Milwaukee  ch.  12  fa 
cility  to  the  merged  applicant. 

The  appeal  objected  to  the  Commission's  re 
fusal  to  accept  its  application  on  the  groun. 
that  no  applications  may  be  received  3( 
days  before  a  hearing  starts.  There  were  fou 
applicants  for  Milwaukee's  ch.  12  at  the  outset 
but  they  merged  last  May.  Under  FCC  rule? 
the  merged  application  is  kept  in  hearing  status 
WCAN-TV  claimed  that  the  hearing  given  tt 
the  merged  Milwaukee  Area  Telecasting  Corp 
was  token,  and  that  the  30-day  rule  shouk 
not  apply.  It  also  alleged  that  the  amende* 
Milwaukee  Telecasting  application  (filed  to  in 
dicate  the  merger  agreement)  should  be  con 
sidered  a  new  application,  without  benefit  o 
the  30-day  "umbrella"  clause. 

Using  the  same  arguments  to  justify  its  righ 
to  protest,  WCAN-TV  questioned  (1)  the  finan  - 
cial  ability  of  Milwaukee  Telecasting  to  con 
struct  the  proposed  ch.  12  station,  (2)  whethe  f •' 
Milwaukee  Telecasting  was  the  real  "party  m  px 
interest"  in  the  grant,  and  (3)  the  propriety  o1 
the  $30,000  payment  promised  Kolero  Tele 
casting  Co. 


Station  Interlocking  Charged 


Grant  of  Milwaukee  ch.  12  to  the  mergec 
Milwaukee  Telecasting  applicant  results  in  the 
direct  or  indirect  interlocking  of  10  tv  stations 
WCAN-TV  charged. 

The  stations,  in  addition  to  the  proposec 
Milwaukee  outlet,  are  the  following,  the  Mil 
waukee  uhf  station  claimed:  WCCO-TV  Minne 
apolis-St.  Paul,  WCBS-TV  New  York,  WBBM 
TV  Chicago,  KNXT  (TV)  Los  Angeles,  WTOP 
TV  Washington,  WDSM-TV  Duluth.  WREX 
TV  Rockford  (111.)  and  KULA-TV  Honolulu 

WCAN-TV  outlined  the  inter-relations  ir 
the  following  manner:  Milwaukee  Telecasting 
will  be  30%  owned  by  WEMP  Milwaukee 
WEMP  is  24V2  %  owned  by  the  MinnesoU 
Tribune  Co.  Minnesota  Tribune  Co.  owns  50% 
of  Mid-Continent  Radio  and  Television  Inc. 
which  owns  53%  of  WCCO-TV.  CBS  own' 
47%  of  WCCO-TV,  which  brings  in  CBS 
other  tv  station  interests  (New  York,  Chicago 
Los  Angeles,  Washington).  Northwest  Publi 
cations  Inc.,  which  owns  the  other  50%  ol 
Mid-Continent  Radio  and  Television  Inc. 
wholly  owns  Ridson  Inc.,  permittee  of  WDSM 
TV  Duluth. 

Also,  WCAN-TV  alleged,  Rolondo  F.  Gran 
38.5%  stockholder  of  the  original  Milwaukee 
Telecasting  application  (which  will  own  30% 
of  the  merged  group),  was  until  recently  22% 
owner   of   WREX-TV   Rockford.    This  was 


Page  86 


July  19,  1954 


Broadcasting 


Telecastinc 


J*ansferred  to  his  son,  the  Milwaukee  ch.  25 
ation  said. 

Also,  WCAN-TV  said,  through  the  business 
nd  family  relations  of  Hope  D.  Pettey  and 
velyn  H.  Dolph,  stockholders  of  WFOX 
•>.hich  will  also  be  a  30%  stockholder  in  the 
lerged  corporation),  WMT-TV  Cedar  Rapids 
nd  KULA-TV  Honolulu  are  involved. 

Possibility  of  overlap  between  the  proposed 
lilwaukee  ch.  12  station  and  WBBM-TV  Chi- 
aso  and  WREX-TV  Rockford  also  was  raised 
y  WCAN-TV. 

The  merger  agreement  in  the  Milwaukee  ch. 
1  case  also  provided  that  Kolero  become  a 
&vQ%  owner. 

T  WCAN-TV,  which  began  operating  on  its 
hf  channel  last  year,  is  owned  by  Lou  Poller 
nd  associates.  The  station  also  is  a  partici- 
ant  in  the  Whitefish  Bay,  Wis.,  ch.  6  case, 
-""his  came  about  after  the  uhf  station  fought 
"  it  assignment  of  the  vhf  channel  to  the  Mil- 
aukee  suburb. 

a|i 

51st  Educational  Tv 
3ranted  at  Detroit 

"HE  31st  noncommercial  educational  tv  grant 
.  'yas  issued  by  the  FCC  last  week  to  Detroit 

Educational  Television  Foundation  for  uhf  ch. 
f)|6  at  Detroit. 

;  The  new*  static  wi,l  operate  »,„  effective 
adiated  power  of  214  kw  visual  and  115  kw 
.__  ural.  The  application  disclosed  that  Detroit 
'ublic  Schools  and  the  U.  of  Detroit  will  pro- 
jT  ide  the  building  facilities. 
:-  Meanwhile,  new  applications  for  noncommer- 
cial operation  on  ch.  10  at  Onondaga,  Mich., 
c -.nd  ch.  10  at  Birmingham,  Ala.,  were  filed  with 

tie  Commission  last  week. 
■M  Applicant  at  Onondaga  is  the  Michigan  State 
aboard    of    Agriculture,    governing    body  of 
■  .lichigan    State    College    of    Agriculture  & 
^Applied  Science.   Michigan  State,  licensee  of 
ioncommercial   educational  WKAR-AM-FM- 
c'V  East  Lansing,  has  petitioned  the  FCC  for 
■;|^  ule-making  procedure,  requesting  that  ch.  10, 
ssigned  to  Parma-Onondaga,  be  designated  as 
.n  educational  channel  [B#T,  July  5].  In  the 
vent  this  petition  is  denied,  Michigan  State 
I  'roposes  to  operate  the  commercial  ch.  10 
cility  on  a  100%  sustaining  basis. 

Four  Seek  Ch.  10 

Ch.  10  presently  is  in  contest  among  four 
I   ommercial  applicants,  although  formal  hear- 
3K.jng  has  not  been  scheduled.  Seeking  the  facility 
e  Booth  Radio  &  Tv  Stations  Inc.  (WIBM 
ackson),  Tv  Corp.  of  Michigan  Inc.  (WHS- 
3  AM-TV  Lansing),  Jackson  Broadcasting  &  Tv 
Torp.  (WKHM  Jackson)  and  Triad  Tv  Corp. 
Applicant  for  the  reserved  noncommercial 
=  ducational  ch.  10  facilities  at  Birmingham  is 
^Ibe  Alabama  Educational  Television  Commis- 
sion, permittee  of  WEDM  (TV)  Munford,  Ala. 
.  Alabama  Educational  Tv  plans  combined  and 
-  rtegrated  staff  personnel  and  interconnection 
the  two  tv  stations  for  simultaneous  pro- 
amming  and  exchange  of  films,  kinescopes, 
stc.    Technical  equipment  and  the  physical 
)lant  will  be  furnished  by  ch.  6  WBRC-TV 
I  rmingham,  with  the  transmitter,  tower  and 
^  n'lding  donated  by  WBRC-TV  at  $1  per  year. 
Secretary  of  the  Alabama  commission  is 
-•.omas   D.   Russell,   secretary- 14.4%  stock- 
rider of  WRLD-AM-FM  Lanett,  Ala.,  owner 
-1  WRFS-FM-FM  Alexander  City,  Ala.,  and 
'-2/3%  stockholder  of  WCFS  Covington,  Ga. 


PERJURY  CHARGE  RENEWED 
IN  HARTFORD  TV  CASE 

CHARGE  that  four  out  of  five  directors  of 
WTIC  Hartford  committed  perjury  during 
FCC's  competitive  hearing  for  television  ch.  3 
there  was  set  forth  last  week  in  proposed  find- 
ings submitted  in  the  case  by  competitor  Hart- 
ford Telecasting  Inc.  Companion  brief  of 
WTIC  denied  the  allegations. 

The  alleged  perjury  should  disqualify  WTIC, 
Hartford  Telecasting  argued,  and  suggested  to 
the  examiner  "that  the  perjury  of  the  witnesses 
be  called  to  the  attention  of  the  chairman  of 
the  Commission  without  delay  for  submission 
to  the  Dept.  of  Justice  for  possible  prosecution 
or  for  such  other  action  as  the  Commission 
may  see  fit  to  take. 

Hartford  Telecasting  contended  Francis  W. 
Cole,  J.  Doyle  DeWitt,  Gladden  W.  Baker  and 
Millard  Bartels,  WTIC  directors  and  officers 
of  the  parent  firm,  Travelers  Insurance  Co., 
testified  the  only  representation  the  insurance 
firm  had  at  the  state  capitol  was  through 
salaried  members  of  its  staff  whereas  the  record 
shows  it  and  24  other  insurance  firms  retained 
Walter  W.  Walsh,  not  a  salaried  staff  member, 
to  represent  them  on  tax  legislation. 

"The  posture  of  the  record  at  the  time  of  the 
testimony  suggests  ...  a  conscious,  willful 
undertaking  by  the  four  principal  officers  of 
Insurance  to  lie  for  the  purpose  of  obtaining 
a  material  advantage,  namely,  to  forestall 
Telecasting's  attempt  to  establish  its  assertion 
that  Insurance  achieved  economic  dominance 
in  Hartford  by  concert  of  action  with  other 
insurance  companies." 

Regardless  of  outcome  of  its  charge,  Hart- 
ford Telecasting  contends  it  should  receive  the 
permit  for  ch.  3  on  the  basis  of  diversification. 

On  the  other  hand,  WTIC  replied,  Hartford 
Telecasting  was  not  presenting  the  whole  pic- 
ture and  said  there  was  no  evidence  of  any  con- 
cealment of  Mr.  Walsh's  work  on  special  tax 
matters.  WTIC  charged  opposing  counsel  with 
deliberately  avoiding  inquiry  about  Mr.  Walsh's 
activities,  "although  they  were  very  apparently 
known  to  counsel  for  Telecasting  during  the 
examination." 

WTIC  said  it  is  "inconceivable"  the  witnesses 
would  conspire  to  conceal  information  already 
registered  with  the  insurance  commissioners 
of  48  states  and  D.  C. 

WTIC  contended  Hartford  Telecasting  "had 
this  information  almost  from  the  start  of  the 
hearing,  and  not  only  failed  to  develop  it  but 
attempted  to  block  lines  of  examination  by 
counsel  for  the  Broadcast  Bureau  which  might 
have  developed  it,  and  the  fact  that  counsel 
waited  six  weeks  after  the  allegedly  false  testi- 
mony was  given  to  attempt  to  impeach  it,  indi- 
cates a  studied  plan  on  the  part  of  Telecasting 
to  conceal  its  knowledge  of  Walsh's  activities 
and  to  use  this  knowledge  to  attempt  to  entrap 
these  witnesses." 

WMCT  (TV)  Protests  Against 
Belknap  Grant  Denied 

PROTEST  by  WMCT  (TV)  Memphis  against 
the  grant  of  common  carrier  facilities  to  J.  E. 
Belknap  &  Assoc.  to  carry  signals  from  Mem- 
phis tv  stations  to  community  tv  systems  in 
two  Missouri  towns  [B*T,  May  10J  has  been 
denied  by  the  FCC.  Comrs.  Frieda  B.  Hen- 
nock  and  Robert  T.  Bartley  dissented. 

The  Commission  said  the  WMCT  claim 
that  Belknap  would  do  it  legal  injury  is  "re- 
mote, conjectural  and  speculative,"  and  WMCT, 
therefore,  has  no  standing  as  a  party  in 
interest. 

WMCT  claimed  Belknap  would  jeopardize 


its  program  property  rights  [B«T,  June  21]. 

However,  the  Commission  said  WMCT,  on 
ch.  5,  did  not  show  injury.  The  FCC  said  the 
Memphis  Commercial-Appeal  station  (Scripps- 
Howard)  had  shown  nothing  to  indicate  Belk- 
nap would  commit  an  illegal  act.  It  also  said 
that  Belknap's  tariffs  would  provide  for  indem- 
nity against  infringement  of  property  rights, 
a  reservation  to  discontinue  service  if  a  broad- 
caster complains,  and  a  requirement  that 
subscribers  furnish  written  permission  from  a 
broadcaster  before  Belknap  would  pick  up  the 
signals. 

The  Commission  report  said  the  other  sta- 
tion in  Memphis  (WHBQ-TV,  ch.  13)  had 
informed  the  FCC  it  had  no  objection  to 
having  its  signals  picked  up. 

The  FCC  said  it  had  not  passed  on  program 
property  rights  and  did  not  feel  it  should  do 
so  in  this  case. 

USIA  'Cultural'  Plans 

RADIO,  television  and  other  media  in  the 
hands  of  the  U.  S.  Information  Agency  will 
be  used  in  a  campaign  to  strengthen  cultural 
ties  between  Americans  and  other  peoples, 
Theodore  C.  Streibert,  USIA  director,  has  an- 
nounced. 

In  a  "major  effort"  to  develop  deeper  under- 
standing and  appreciation  abroad  of  the  whole 
range  of  U.  S.  cultural  life  and  attainments, 
Mr.  Streibert  announced  appointment  of  Dr. 
Jacob  Canter,  now  public  affairs  officer  in 
Havana,  Cuba,  to  the  new  post  of  cultural 
affairs  advisor  in  the  Office  of  Policy  and 
Programs.  He  also  has  enlisted  the  services,  as 
consultant,  of  Dr.  Guy  E.  Snavely,  who  is  re- 
tiring as  executive  director  of  the  Assn.  of 
American  Colleges. 

THE  SPOTLIGHTS  ON 

WE  HT 

IN  THE 


EVANSVILLE  MARKET 


Nationally  by  Regi"ono//y  by 

MEEKER  TV,  Inc.       ADAM  YOUNG 

St.  Louis,  Mo. 

W  E  H  T  Channel  50 


3ROADCASTING     •  TELECASTING 


July  19,  1954    •    Page  87 


STRICTER  REINS  SOUGHT 
ON  EX-FEDERAL  EMPLOYES 

Brownell  wants  stronger  teeth 
in  U.  S.  Code  covering  former 
government  officials  who  later 
represent  private  interests. 

STRONGER  prohibition  against  allowing  for- 
mer government  officials  or  employes  from 
serving  private  interests  was  asked  by  Attorney 
General  Herbert  Brownell  Jr.  last  week. 

In  a  request  to  the  Congress,  Mr.  Brownell 
asked  that  Sec.  284  of  Title  18  of  the  U.  S. 
Code  be  revised  to  (1)  eliminate  the  two-year 
period,  (2)  spell  out  in  greater  detail  what  is 
prohibited,  and  (3).  increase  the  penalty  from 
one  year  and  $10,000  fine  to  two  years  and 
$10,000  fine. 

At  the  present  time,  the  law  forbids  an  ex- 
government  official  or  employe  from  acting  as 
a  private  representative  for  a  person  or  firm  on 
matters  in  which  he  had  taken  action  in  behalf 
of  the  government  during  his  government  serv- 
ice for  a  period  of  two  years  after  resigning 
from  government  rolls. 

A  Federal  court  recently  ruled  that  the  pro- 
hibition only  applied  where  a  claim  involving 
money  or  property  against  the  United  States  was 
made.  This  was  in  the  case  of  the  Department 
of  Justice's  suit  against  Herbert  A.  Bergson, 
former  Assistant  Attorney  General  in  charge  of 
anti-trust  matters. 

"It  is  plainly  true,"  Mr.  Brownell  wrote, 
"that  the  most  important  governmental  pro- 
ceedings involve  no  claim  for  money  or  property 
asserted  by  or  against  the  United  States.  Al- 
most the  whole  of  the  work  of  regulatory 
agencies,  such  as  the  Federal  Trade  Commis- 
sion, the  Federal  Communications  Commission, 
the  Interstate  Commerce  Commission  and  the 
like  involve  no  such  claims." 

Maintain  Public  Trust 

To  maintain  public  confidence  in  the  in- 
tegrity of  government  officials,  the  exercise  of 
governmental  powers  must  be  kept  free  of  any 
personal  interests  of  the  government's  agent — ■ 
and  also  of  any  appearance  that  conflicting  in- 
terests might  be  permitted,  Mr.  Brownell  said. 

The  recommended  legislation  broadens  the 
disqualification  to  include  advice  as  well  as 
representation,  and  includes  a  wide  range  of 
matters,  not  only  involving  money  or  property 
rights,  such  as  litigation  against  the  U.  S. 

The  proposed  revision  would  still  permit  a 
former  government  official  to  represent  a  person 
or  company  once  involved  with  a  government 
agency,  but  only  on  matters  on  which  he  did 
not  pass,  make  recommendations,  advise,  or 
take  or  approve  any  action  while  in  govern- 
ment service. 

The  proposed  new  provision  reads  as  follows: 

§284.  Disqualifications  of  former  officers  and 
employees  in  matters  connected  with  former 
duties.  Whoever,  having  been  an  officer  or  em- 
ployee of  the  United  States,  acts  as  counsel, 
adviser,  attorney  or  agent  for  any  person  with 
respect  to  any  proceeding  in  which  the  United 
States  is  interested  and  which  involves  any  sub- 
ject matter  on  which  he  advised,  recommended, 
took  or  approved  official  action  during  such 
tenure  or  employment,  shall  be  fined  not  more 


Taxable  Giveaways 

CONGRESS  would  put  the  radio-tv 
giveaway  prize  back  where  it  was  in 
the  first  place — a  matter  of  income  for 
which  the  award-winner  must  pay  a  tax. 
A  provision  in  the  new  revenue  bill, 
now  under  Senate-House  joint  considera- 
tion, specifies  that  the  giveaway  prize  be 
included  in  an  individual's  income  sub- 
ject to  tax.  According  to  the  Senate 
Finance  and  House  Ways  &  Means  Com- 
mittees the  provision,  if  it  becomes  law, 
would  eliminate  confusion  on  the  subject, 
created  when  the  courts  rendered  two 
decisions  which  held  such  receipts  are  not 
income  under  the  Internal  Revenue  Code. 
The  effect  of  the  new  provision  would 
be  to  overrule  these  decisions,  they  say. 


than  $10,000  or  imprisoned  not  more  than  two 
years,  or  both. 

The  FCC's  regulations,  spelling  out  the 
present  law  for  FCC  officials  and  staffers,  reads 
as  follows; 

§1.715  Former  Employees. — (a)  No  member, 
officer,  or  employee  of  the  Commission  shall, 
within  2  years  after  his  service  with  the  Com- 
mission is  terminated,  appear  as  attorney  before 
the  Commission  in  any  cause  or  application 
which  he  has  handled  or  passed  upon  while  in 
the  service  of  the  Commission. 

(b)  No  member,  officer  or  employee  of  the 
Commission  (1)  whose  active  service  with  the 
Commission  has  terminated  but  who  is  receiving 
pay  while  on  annual  leave  not  taken  prior  to 
separation  from  such  active  service,  or  (2)  who 
is  in  any  other  leave  status,  shall  appear  as  at- 
torney or  participate  in  the  preparation  or  han- 
dling of  any  matter  before,  or  to  be  submitted 
to,  the  Commission. 

As  in  all  other  government  agencies,  count- 
less FCC  officials  and  staff  members  have  re- 
signed to  enter  private  business  or  practice  ever 
since  the  founding  of  the  agency  in  1934. 
Among  the  more  prominent  former  FCC  mem- 
bers now  in  private  legal  practice  are  former 
chairmen  James  Lawrence  Fly,  Paul  A.  Porter 
and  Paul  A.  Walker.  Former  Chairman  Charles 
R.  Denney  is  NBC  vice  president  in  charge  of 
owned  stations  and  NBC  Spot  Sales.  Former 
Chairman  Wayne  Coy  is  manager  and  half- 
owner  of  KOB-AM-TV  Albuquerque,  N.  M. 
Former  commissioners  who  are  in  private  prac- 
tice are  T.  A.  M.  Craven,  consulting  engineer, 
Clifford  J.  Durr  and  Robert  F.  Jones,  lawyers. 
Former  Comr.  E.  K.  Jett  is  the  Baltimore  Sun's 
vice  president  in  charge  of  WMAR-TV  Balti- 
more. 

FCC  Declines  To  Give  Views 
On  Proposed  Programming 

ADVISORY  opinions  on  the  legality  of  pro- 
posed program  material  are  given  only  to  li- 
censees, the  FCC  noted  last  week  in  a  letter 
to  J.  M.  Cranor,  manager  of  the  Salina  (Kan.) 
Chamber  of  Commerce. 

The  FCC  letter  was  in  reply  to  a  letter  from 
Mr.  Cranor  requesting  an  opinion  concerning 
the  legality  of  a  program  called  Cash  Day 
conducted  by  the  Chamber  of  Commerce.  Mr. 
Cranor  had  been  advised  by  a  local  radio  station 
that  the  program  is  considered  a  lottery  by  the 
Commission. 

The  Commission  letter  noted  that  its  prac- 


MAGNACORB  TAPE  RECORDERS 


GATES-LOSANGELES 


7501  Sunset  Blvd. 
Tel.  Hollywood  2-6351 


tice  is  to  render  advisory  opinions  on  proposed 
program  material  at  the  request  of  licensees 
when  sufficient  information  is  presented.  The 
Commission  said: 

Advisory  opinions  on  proposed  program  ma- 
terial are  given  only  to  licensees,  in  view  of  the 
fact  that  the  Commission's  rules  pertaining  to 
the  broadcast  of  lotteries  apply  only  to  licensees 
and  the  additional  consideration  that  the  basic 
responsibility  for  determining  the  nature  and 
content  of  program  material  carried  by  a  sta- 
tion rests  with  the  licensee.  While  the  Commis- 
sion reviews  the  overall  operation  of  each  sta- 
tion, usually  in  connection  with  its  applications 
for  renewal  of  license,  to  determine  whether  the 
station  is  fulfilling  its  obligation  to  operate  in 
the  public  interest,  the  Commission  cannot  deter- 
mine the  particular  programs  to  be  carried. 
Therefore,  decisions  as  to  the  legality  of  indi- 
vidual programs  must  be  made  by  the  licensee. 

Tulsa  Uhfs  Challenge 
Dismissal  of  Protest 

TWO  Tulsa,  Okla.,  uhf  stations— one  already 
operating — appealed  last  week  to  the  U.  S. 
Court  of  Appeals  in  Washington  against  the 
FCC's  denial  of  their  protest  against  the  Musko- 
gee ch.  8  grant  to  Tulsa  Broadcasting  Co.  [B*T, 
July  12]. 

The  Commission  denied  the  protests  of 
KCEB  (TV)  on  ch.  23  and  KSPG  (TV),  hold- 
ing a  grant  for  ch.  17,  on  the  ground  that  the 
Muskogee  grant  to  Tulsa  Broadcasting  Co. 
(KTUL  Tulsa)  was  made  after  a  hearing  and 
that  it  could  not  be  objected  to  under  Sec.  309 
(c)  of  the  Communications  Act.  This  provision, 
allows  a  protest  to  be  filed  with  the  FCC  within 
30  days  by  a  "party  in  interest"  against  a  grant 
made  without  a  hearing.  The  Commission  two 
weeks  ago  also  turned  down  the  same  stations' 
requests  for  a  rehearing  on  the  ground  that  no 
material  facts  had  been  presented  to  warrant  re- 
opening the  case. 

The  protesting  stations — which  also  included 
KOTV  (TV)  on  ch.  6 — claimed  that  there  is 
overlap  of  Grade  A  service  between  the  Musko- 
gee ch.  8  station  (KTVX  [TV])  and  KWTV 
(TV)  Oklahoma  City.  The  Muskogee  station 
is  owned  by  the  John  T.  Griffin  interests,  which 
also  owns  50%  of  the  Oklahoma  City  station. 
The  objectors  also  charged  undue  concentration 
of  control,  claiming  that  the  Griffin  family  also 
owns  KATV  (TV)  Pine  Bluff,  Ark.,  KOMA 
Oklahoma  City  and  KFPW  Fort  Smith,  Ark. 
They  also  stated  that  the  Muskogee  ch.  8  sta- 
tion was  being  promoted  as  a  Tulsa-Muskogee 
outlet. 

The  Muskogee  grant  came  after  competing 
applicants  Muskogee  Phoenix  and  Times-Dem- 
ocrat and  Ashley  L.  Robinson  withdrew. 

Exposure  of  Communism 
USIA's  Purpose — Streibert 

EXPOSURE  of  the  imperialistic  aspirations  of 
communism  as  "Red  Colonialism"  is  the  pur- 
pose of  the  U.  S.  Information  Agency's  plans 
to  step  up  the  use  of  facts  in  the  agency's  long- 
range,  world-wide  campaign  against  commu- 
nism. 

Theodore  C.  Streibert,  USIA  director,  in  in- 
structions to  the  agency's  217  posts  in  76 
countries,  said  Communist  parties  throughout 
the  world  are  "directly  tied  to  Moscow  and 
Peiping,"  and  that  these  ties  are  provable. 

Specific  directions  for  carrying  out  the  in- 
tensified effort  have  been  sent  to  the  217  over- 
seas posts  of  USIA,  Mr.  Streibert  said.  He  said 
Soviet  Communists,  "acting  in  the  guise  of 
domestic  political  parties,  of  agrarian  and  social 
reformers,  or  liberal  movements,  while  in  fact 
under  orders  from  Moscow  .  .  .  have  led  country 
after  country  into  the  iron  tentacles  of  Red 
Colonialism." 


Page  88 


July  19,  1954 


Broadcasting 


Telecasting 


PROGRAM  SERVICES 


jrable,  James  to  Co-Star 
n  World  ComET  Plan  Show 

SIGNING  of  Betty  Grable  and  Harry  James 
o  co-star  in  the  lead-off  program  of  World 
broadcasting  System's  ComET  plan  was  an- 
lounced  Friday  by  Herbert  Gordon,  World  vice 
•resident  for  programming.  Entitled  the 
Irable-James  Show,  the  transcribed  program 
?vill  be  a  one-hour,  five-day-a-week  open-end 
eature  and  will  be  made  available  to  World 
ubscribers  requesting  the  ComET  plan  at  a 
ost  of  $1  per  day  to  help  defray  disc  manu- 
acturing  costs.  The  show  is  budgeted  at  $250,- 
>00  per  year,  according  to  Pierre  Weis,  World 
ceneral  manager,  who  said  325  stations  have 
igned  for  the  ComET  plan. 

Philharmonic  on  Theatre  Tv 

'LANS  were  reported  in  progress  last  week  to 
elecast  the  opening  night  performance  of  the 
New  York  Philharmonic  Symphony  over  a 
losed-circuit  to  theatres  across  the  country. 
3or-Theatre-Television,  New  York,  is  arrang- 
ing the  telecast. 

Hotel  Wired  for  Tv 

V  MASTER  antenna  has  been  installed  by 
VABF  Inc.,  headed  by  Ira  Hirschman,  at  the 
lotel  Weston  in  New  York  to  provide  tele- 
ision  programming  to  250  guest  rooms  and 
uites.  A  customized  antenna  system,  con- 
isting  of  separate  antennas  for  each  of  New 
'ork's  seven  channels,  was  developed  specific- 
lly  for  the  installation.  CBS-Columbia  tele- 
ision  receivers  are  connected  to  the  antenna 
ystem. 

JP  Reports  Disc  Doings 

JNITED  PRESS  RADIO  is  offering  station 
lients  a  new  feature  for  disc  m.c.'s,  entitled 
On  the  Record,"  which  contains  latest  news 
f  records,  musicians  and  vocalists  as  well  as 
weekly  ratings  of  top  discs  and  profiles  of  lead- 
ig  disc  jockeys.  The  report  by  Bill  Ewald  is 
ow  issued  twice  weekly,  on  Saturday  and 
unday. 

PROGRAM  SERVICES  SHORTS 

apitol  Records  Inc.  plans  to  build  a  12-story 
ffke  building  to  house  all  Hollywood  opera- 
ons  of  company,  according  to  Glenn  E.  Wal- 
chs,  firm  president.  Capitol  is  to  occupy  half 
f  office  space,  with  other  half  leased  to  tenants, 
uilding  is  to  be  located  at  Yucca  and  Vine  Sts. 

•etts-Anderson  Musical  Sketches  has  changed 
ddress  from  1407  2d  Avenue  South  to  20  N. 
5th  St.,  Fort  Dodge,  Iowa.  Firm  provides 
Ketches  to  tv  stations  for  use  by  local  artists 
s  records  are  spun. 

lubtime  Productions  Inc.,  Beverly  Hills,  re- 
Drts  sale  of  Clubtime  syndicated  radio  pro- 
|fam  package  [B*T,  June  5]  to  Westinghouse 
roadcasting  Co.  stations  WOWO  Ft.  Wayne 
nd  KYW  Philadelphia,  which  started  July  12, 
nd  WBZ  Boston  and  WBZA  Springfield,  Mass., 
arting  Aug.  1,  with  negotiations  under  way 
»r  KDKA  Pittsburgh  and  KEX  Portland,  Ore. 
'ine  Canadian  stations,  CFRB  Toronto,  CHLO 
:.  Thomas,  CFRA  Ottawa,  CFCF  Montreal, 
JOB  Winnipeg,  CFRN  Edmonton,  CKRM 
egina,  CQFC  Saskatoon  and  CFCN  Calgary 
ave  also  signed  for  newly-marketed  Clubtime 
ackage,  bringing  total  number  of  user-stations 
)  25,  firm  states. 

v  Spots  Inc.,  Hollywood  animated  and  live  tv 
immercial  production  firm,  opens  New  York 

POADCASTING     •  TELECASTING 


office  at  425  E.  50th  St.  Telephone  is  Plaza 
5-4807.  Dorothy  Johnson  is  in  charge  of  sales 
in  New  York,  and  New  England  states,  Ohio, 
Pennsylvania,  New  Jersey,  Maryland  and 
Washington,  D.  C. 

Television  Snapshots,  N.  Y.,  moves  to  new 
offices  at  54  Park  Ave.,  New  York  16.  Tele- 
phone remains  Murray  Hill  9-6874. 

Sanft-Costa  Assoc.,  N.  Y.,  is  new  name  of 
former  Sanft-Costa  Television  Features,  pro- 
ducers of  radio,  tv  and  film  packages.  New 
name  of  firm,  with  offices  at  17  E.  42nd  St., 
New  York  17,  is  said  to  reflect  expanded 
activities,  including  public  relations  and  adver- 
tising services. 

United  Press  Radio  is  releasing  to  radio  station 
clients  a  weekly,  one-hour  program  titled 
United  Press  Sunday  Show,  consisting  of  gen- 
eral news,  news  review,  and  commentary  on 
books,  records  and  on  other  entertainment  and 
cultural  fields.  Script  is  written  under  direction 
of  James  Harper,  UPR  features  editor. 

PROGRAM  SERVICES  PEOPLE 

Robert  J.  Reid,  general  manager,  Stancil-Hoff- 
man  Corp.,  L.  A.,  and  Harry  L.  Bryant,  vice 
president  in  charge  of  engineering,  Radio  Re- 
corders Inc.,  Hollywood,  form  Picture  Record- 
ers Corp.,  sound  recording  firm  serving  tv  film 
producers,  with  offices  at  4922  Santa  Monica 
Blvd.,  L.  A.  Telephone  is  Normandie  3-8256. 

David  Starr,  Hollywood  freelance  writer,  and 
Robert  C.  Hayward,  freelance  m.c.-producer, 
to  Christ-Koplan  Productions,  Hollywood,  as 
writer  and  assistant  producer,  respectively. 

Don  Brodie,  actor,  signs  with  World-Wide  Tv 
Productions  for  Shoppers'  Showcase,  a  service 
program. 

Melville  Terwilliger,  Hollywood  research  sci- 
entist and  inventor  of  Depthdimension  system 
of  telecasting  and  motion  picture  photography, 
establishes  offices  at  1759  N.  Orchid  Ave. 
Telephone  is  Hollywood  4-6191. 

Milton  L.  Levy,  manager,  KLX-AM-FM  Oak- 
land, Calif.,  named  manager,  California  Serv- 
ice Agency,  Berkeley. 

George  Gruskin,  radio-tv  executive,  William 
Morris  Agency,  Beverly  Hills,  father  of  girl, 
Benita,  June  30.  Mother  is  Florence  Halop, 
who  portrays  Mrs.  Bronson  on  CBS-AM-TV 
Meet  Millie. 


EDUCATION 


Portland  Radio-Tv  School 
Places  Ads  for  Graduates 

AN  advertising  campaign  designed  to  help  its 
graduates  find  jobs  has  been  instituted  by 
Northwest  Radio  and  Television  School,  Port- 
land, Ore.,  according  to  William  Sawyer,  presi- 
dent. 

To  acquaint  broadcast  executives  with  the 
abilities  of  its  graduates,  the  school  is  run- 
ning three-color  ads  on  two  "occupational 
diseases"  besetting  executives  today.  The  ads 
tell  of  "green  hands,"  belonging  to  the  neo- 
phyte who  aspires  to  tv  for  the  glamour  of 
it,  and  "red  hot  flashes,"  referring  to  the  "ex- 
perts with  a  big  front"  who,  in  reality,  are 
floaters  and  can't  hold  a  job. 

Pitt  Tv  Workshop  Speakers 

THE  U.  of  Pittsburgh's  Summer  Television 

Workshop,  which  began  June  28  and  ends  Aug. 

6,  is  emphasizing  educational  television.  Among 

those  on  the  list  of  lecturers  are: 

Rudy  Bretz,  New  York  tv  consultant;  Warren 
Dana,  director  of  WDTV  (TV)  Pittsburgh;  Larry 
Israel,  general  manager  of  WENS  (TV)  Pitts- 
burgh; Edwin  Horstman,  chief  engineer,  Edwin 
Wegener,  program  director,  and  William  A. 
Wood,  general  manager,  all  of  WQED  (TV), 
Pittsburgh  educational  station;  John  E.  Hill,  pro- 
gram director  (television)  of  KDKA  Pittsburgh; 
Ralph  Steetle,  executive  director  of  JCET;  Mimi 
Cooper  and  Zane  Knauss,  both,  Wasser,  Kay  & 
Phillips  Adv. 


CONGRATULATIONS  are  extended  by 
Earl  J.  Hudson  (I),  vice  president  of  ABC 
Western  Division,  to  Alex  Quiroga,  senior 
light  director,  ABC-TV  Hollywood,  who 
has  been  awarded  the  1954-55  WAAM 
(TV)  Baltimore  Television  Fellowship  for 
graduate  study  at  Johns  Hopkins  U. 


THE  LATEST 

WCKY 


OPERATION  "SELL" 

No  Fancy  Gimmicks 
No  New  Programs 
No  Blue  Sky 

JUST  LISTENERS 
ALL  YEAR  ROUND 


July  19,  1954    •    Page  89 


MANUFACTURING 


ELLIOTT  TO  SCHICK; 
RCA  NAMES  SEIDEL 

RESIGNATION  of  Joseph  B.  Elliott  as  vice 
president,  consumer  products,  RCA,  and  the 
appointment  of  Robert  A.  Seidel  to  succeed 
him  were  announced  last  week  by  Frank  M. 
Folsom,  president  of  RCA.  Mr.  Elliott  is 
leaving  to  become  president  of  Schick  Inc., 
Stamford,  Conn.,  effective  Aug.  1. 

Mr.  Elliott  has  been  associated  with  RCA 
since  1935,  except  for  a  period  in  1944-45 
when  he  left  the  company  to  become  vice 
president  of  sales  and  advertising  for  Schick, 


MR.  ELLIOTT 


MR.  SEIDEL 


of  which  he  has  been  a  director  since  1950. 
Kenneth  C.  Gifford  continues  as  board  chair- 
man of  Schick. 

Mr.  Seidel  joined  RCA  in  October  1949, 
and  most  recently  has  served  as  vice  president 
of  RCA's  Sales  and  Services  subsidiaries.  Pre- 
viously he  had  been  vice  president  and  comp- 
troller of  the  W.  T.  Grant  Co. 

WEC  Plans  19"  Color 
For  September  Market 

WESTINGHOUSE  Electric  Corp.  plans  to 
be  the  first  set  manufacturer  on  the  market 
with  a  19-inch  color  tube.  Company  officials 
voiced  this  prediction  last  Monday  during  a 
closed-circuit  program  from  New  York  to  28 
cities  throughout  the  country  in  which  the 
company's  fall  line  of  radio  and  television  re- 
ceivers was  unveiled. 

Though  no  definite  date  was  revealed  for 
start  of  production  on  19-inch  color  receivers, 
a  company  official  said  it  could  be  as  early  as 


August,  with  sets  on  the  market  by  September. 
Westinghouse  has  signed  contracts  with  CBS- 
Hytron  for  19-inch  color  tubes. 

No  price  was  disclosed  for  the  19-inch  set, 
but  officials  intimated  it  would  be  lower  than 
the  $1,100  charged  for  Westinghouse's  present 
1 5-inch  color  receiver.  The  company,  a  spokes- 
man said,  has  discontinued  production  on  the 
15-inch  set. 

21-Inch  Color  Tube 
Displayed  by  Zenith 

ZENITH  Radio  Corp.  last  week  introduced  to 
distributors  a  color  tv  receiver  with  a  21-inch 
rectangular  tube  produced  by  its  subsidiary 
Rauland  Corp. 

The  sets  will  not  be  offered  to  the  general 
public  for  sale  at  this  time,  Zenith  officials 
stressed  at  the  annual  distributors'  convention 
in  Chicago's  Drake  Hotel.  J.  E.  Brown,  Ze- 
nith's chief  engineer,  claimed  it  is  the  largest 
three-gun  rectangular  tube  demonstrated  thus 
far  by  any  manufacturer. 

The  company  emphasized,  too,  that  it  will 
continue  to  withhold  mass  production  of  color 
tv  receivers  until  prices,  picture  sizes  and  "less 
complex  color  tubes  combine  to  make  a  prod- 
uct that  the  public  will  want  to  buy."  Tubes  in 
particular,  engineers  pointed  out,  are  still  ex- 
perimental in  nature  and  likely  to  be  super- 
seded by  more  practical  and  less  costly  models. 

95%  Television  Saturation 
In  Three  Years — Siragusa 

WITHIN  THREE  YEARS  95%  of  American 
families  will  have  access  to  television  and  re- 
ceiver sales  will  total  about  20  million  units  for 
the  industry  exclusive  of  second-set  purchases, 
Ross  D.  Siragusa,  president  of  Admiral  Corp., 
predicted  last  week. 

He  also  forecast  that  the  first  color  receivers 
with  21 -inch  screens  will  be  on  the  market  by 
Christmas,  making  obsolete  all  previous  sets. 
There  will  be  only  a  "luxury"  market  for  this 
type  set  until  the  price  for  a  large  screen  set  can 
be  reduced  to  the  $500  class,  he  said. 

Mr.  Siragusa  addressed  the  Stock  Brokers 
Assn.  of  Chicago.  The  Admiral  prexy  said  re- 
placement demand  among  present  set  owners 
will  total  at  least  two  million  units  annually  for 
the  next  three  years. 

Speaking  for  his  own  company,  he  reported 
that  Admiral  will  "move  directly  from  the  15- 
inch  set  .  .  .  to  the  new  21 -inch  size." 


DENVER 

Covers  The  West... 
Dominant  NBC  Station  — 50,000  Watti 


Page  90    •    July  19,  1954 


GE  Helical  Antenna 
To  WH  EC-TV,  WVET-TV 

SHIPMENT  of  the  first  helical  antenna  for  a 
vhf  television  broadcasting  station  was  an- 
nounced last  week  by  General  Electric  Co.  The 
antenna  will  be  used  by  WHEC-TV  and 
WVET-TV,  both  in  Rochester,  which  will  work 
a  split  schedule  on  ch.  10. 

It  was  pointed  out  that  a  helical  antenna  was 
desired  by  the  stations  because  of  "its  sim- 
plicity and  economy."  According  to  GE,  there 
is  only  one  antenna  tower  available  in  Roches- 
ter to  give  the  stations  their  necessary  market 
coverage.  It  was  felt  that  stacking  two  batwing 
antennas  on  the  tower,  built  by  WHAM-TV 
Rochester  was  not  practical,  according  to  GE 
engineers  who  designed  the  helical  antenna 
for  use  by  WHEC-TV  and  WVET-TV.  It  is 
said  to  minimize  wind  loading  and  allow  a 
new  six-bay  ch.  5  batwing  antenna  for  WHAM- 
TV  to  be  mounted  on  top  of  it. 

The  antenna  is  36  feet  long,  with  a  helix 
about  38  inches  in  diameter.  GE  engineers  said 
it  has  a  gain  of  7.2  and  obtains  "more  than 
three  times  the  gain  in  the  same  space  as  the 
batwing  type  antenna." 

Sylvania  Dedicates  Plant; 
Rise  in  Tv  Set  Output  Seen 

SYLVANIA  Electric  Products  last  Thursday' 
dedicated  its  new  422,000-square-foot  televi- 
sion set  assembly  plant  in  Batavia,  N.  Y., 
where  the  company's  entire  commercial  line 
of  receivers  is  being  produced. 

More  than  1,500  persons  attended  the  dedi- 
cation program.  Participating  were  Don  G. 
Mitchell,  Sylvania  board  chairman;  H.  Ward 
Zimmer,  president,  and  Carl  F.  Oechsle,  U.  S. 
Deputy  Assistant  Secretary  of  Commerce. 

Meanwhile,  it  was  stated  that  Sylvania  will 
increase  its  television  set  production  by  50% 
this  coming  year  but  will  not  offer  a  color  set 
to  the  public  this  fall  because  the  industry  and 
the  public  "will  not  be  ready  for  color  tv  until 
large-screen  sets  are  available  at  more  mod- 
erate prices." 

This  policy  statement  was  enunciated  last 
Wednesday  by  Bernard  O.  Holsinger,  general 
sales  manager  of  Sylvania's  Radio  and  Tele- 
vision Division,  at  the  opening  of  the  division's 
three-day  national  sales  convention  in  Buffalo. 
More  than  500  representatives  of  85  Sylvania 
radio  and  television  distributors  attended  the 
meeting. 

Mr.  Holsinger  pointed  out  that  with  facilities 
of  the  new  Batavia  plant,  production  could  be 
increased  by  50%. 

RCA  Gets  Stay  in  Dispute 
With  Zenith  Radio  Corp. 

RCA  last  week  filed  a  petition  for  writ  of  man- 
damus in  U.  S.  Court  of  Appeals,  Chicago,  re- 
ceiving a  stay  until  further  notice  on  its  anti- 
trust dispute  with  Zenith  Radio  Corp.  and 
Rauland  Corp.  on  patent  issues. 

The  petition  charges  that  Judge  Michael 
Igoe  in  Federal  District  Court,  Chicago,  erred 
when  he  authorized  Zenith  and  Rauland  to  pro- 
ceed with  a  $16  million  suit  against  RCA, 
General  Electric  and  Westinghouse  Electric 
Corp. 

The  petition  was  filed  Monday — three  days 
in  advance  of  the  deadline  for  a  response  by 
RCA  to  the  judge's  action.  The  appellate  court 
issued  a  show-cause  order  asking  why  such  a 
stay  should  not  be  continued  beyond  Thursday's 
deadline.    RCA  reportedly  based  its  appeal 

Broadcasting    •  Telecasting 


TRADE  ASSNS. 


on  the  outcome  of  litigation  in  a  Wilmington, 
Del.,  District  Court. 

Last  month  Judge  Igoe  overruled  RCA, 
claiming  the  Chicago  trial  should  not  hinge  on 
the  outcome  of  legal  action  in  Delaware  [B»T, 
June  21].  He  gave  RCA  30  days  to  file  a  reply. 

RCA  filed  suit  against  Zenith  in  1948,  charg- 
ing patent  infringements.  Zenith  demanded 
treble  damages  ($4,450,000)  in  an  action  last 
January. 

In  the  Delaware  case  [At  Deadline,  May 
24],  Zenith's  counter  claim  was,  in  effect,  dis- 
missed with  respect  to  its  1946  patent  suit. 
As  a  result,  the  Wilmington  suit  has  moved  a 
step  closer  to  trial. 

Audio  Devices  Has  New  Tape 

AUDIO  Devices  Inc.,  New  York,  announced 
last  week  it  has  placed  on  the  market  a  new 
recording  tape,  called  type  EP  Audiotape.  The 
new  tape  is  produced  on  standard  cellulose 
acetate  base  as  well  as  on  the  new  Mylar 
(DuPont  trademark)  polyester  film.  A  com- 
pany spokesman  said  it  provides  "the  extra 
precision  essential  to  dependable  magnetic  re- 
cording of  data  used  in  telemetering,  electronic 
computers  and  other  special  applications  where 
even  microscopic  faults  would  cause  improper 
functioning  of  the  complex  equipment." 

MANUFACTURING  SHORTS 
Brush  Electronics  Co.,  Cleveland,  Ohio,  an- 
nounces two  new  magnetic  record-reproduce 
heads,  designated  Model  BK-1544-R  and  Model 
BK-1544,  respectively.  Heads  were  designed 
to  meet  specifications  of  CinemaScope  applica- 
tions and  incorporate  basic  quality  features  of 
all  Brush  multi-channel  heads.  Detailed  de- 
scription may  be  obtained  from  the  company's 
Component  Dept.,  RT-3,  3405  Perkins  Ave., 
Cleveland  14. 

Amperex  Electronic  Corp.,  N.  Y.,  announces 
new  mercury  vapor  rectifier  tube,  type  6508, 
intended  to  be  used  instead  of  standard  tubes 
which  have  not  been  used  in  many  applications 
because  of  initial  and  replacement  costs.  New 
rectifier  has  peak  inverse  voltage  rating  of  21KV 
and  voltage  drop  of  14  volts.  Cathode  is  di- 
rectly heated,  oxide  coated.  Further  informa- 
tion and  data  may  be  obtained  from  the  firm 
at  230  Duffy  Ave.,  Hicksville,  L.  I.,  N.  Y. 

Hewlett-Packard  Co.,  Palo  Alto,  Calif.,  an- 
nounces new  vhf  signal  generator  offering  re- 
sidual fm  less  than  1  kc,  drift  less  than  0.005%, 
sensitivity  measurements  to  0.1  microvolt  and 
ligh  stability.  Designated  as  model  608B  VHF 
Signal  Generator,  instrument  covers  frequency 
■ange  10  to  420  mc.  Complete  details  are 
available  from  the  company  at  Dept.  P,  395 
,Dage  Mill  Road. 

MANUFACTURING  PEOPLE 
\rtbur  E.  Hastad,  formerly  controller,  General 
;oods  Corp.,  Houston,  Tex.,  elected  assistant 
reasurer,   Reeves   Soundcraft  Corp.  (manu- 
acturers  of  recording  materials). 

Tarroll  L.  Hasler,  electronic  products  sales  div., 
v  lvania  Electric  Products  Inc.,  named  division 


Transmitting  Equipment 


Station 
,3stes  Radio  Co. 

WSTR    Sturgis.  Mich. 

KOVC  Valley  City.  N.D. 

KJOE   Shreveport,  La. 

WWKO   Ashland,  Ky. 

GKBL    Ponchevitle.  Que. 
Seneral   Electric  Co. 

*CNY-TV  Carthage,  N.Y. 
^  .VINT   (TV)   Waterloo,  Ind. 

3E  also  reported  the  shipments  of  a  12-bay  antenna  to 
(PLC-TV  Lake  Charles,  La.  (ch.  7),  and  a  tour-bay  antenna 
o  WMVT  (TV)   Montpelicr,  Vt.   (ch.  3). 


Power 

Band 

Use 

250  w 

am 

power  increase 

250  w 

am 

power  increase 

1  kw 

am 

new  station 

5  kw 

am 

new  station 

5  kw 

am 

new  station 

5  kw 

tv  (ch. 

7)    new  station 

12  kw    tv  (ch.  15)    new  station 


L.  W.  TROMMLITZ  (seated),  general  man- 
ager, KERG  Eugene,  Ore.,  contracts  for 
a  new  Gates  BC-5B  transmitter  that  will 
increase  the  station's  power  from  1  kw 
fulltime  to  5  kw  day  and  1  kw  night. 
Looking  on  are  C.  C.  (Cal)  Applegate  (I), 
chief  engineer,  and  Jan  King,  Gates  Radio 
Co.  West  Coast  representative. 


supervisor  of  sales  administration  in  New  York. 
John  S.  Learoyd,  secretary  and  assistant  treas- 
urer, Sylvania  Electric  Products  Inc.,  N.  Y., 
will  retire  Aug.  1  after  38  years  of  service 
with  Sylvania. 

David  S.  Cook  promoted  from  sales  promotion 
manager  to  advertising  manager,  Stromberg- 
Carlson  Co.,  succeeding  S.  H.  Manson,  named 
director  of  public  relations. 

H.  Jeffrey  Mapes,  Hutchinson  Adv.,  Phila.,  to 
radio-tv  div.,  Stromberg-Carlson  Co.,  Rochester, 
N.  Y.,  as  sales  promotion  manager  and  assistant 
to  advertising  manager. 

Ed  Straw  named  national  sales  and  advertising 
manager  for  Collaro  record  changers,  turn- 
tables, pickups  and  other  Collaro  products, 
Rockbar  Corp.,  N.  Y. 

Henry  A.  Pope  Jr.,  formerly  electronics  industry 
analyst  on  credit  and  marketing,  National 
Credit  Office,  named  credit  manager,  CBS- 
Columbia,  manufacturing  division  of  CBS. 

George  A.  Jollie,  sales  representative,  cathode- 
ray  tube  div.,  Allen  B.  DuMont  Labs,  Clifton, 
N.  J.,  promoted  to  West  Coast  district  sales 
manager  of  division  headquartered  in  Los 
Angeles. 

William  J.  B.  Kennedy,  formerly  Motorola 
Co.  New  England  sales  representative,  appointed 
Massachusetts  area  sales  and  service  representa- 
tive, mobile  communications  dept.,  Allen  B. 
DuMont  Labs. 

Paul  L.  Field,  formerly  writer-producer,  Roy 
Ross  Inc.,  to  Sound  Masters,  N.  Y.,  as  director 
of  tv. 

Lowen  H.  Jordan,  Los  Angeles  audio  sales 
engineer,  to  James  B.  Lansing  Sound  Inc.,  that 
city  (manufacturers  of  speakers  and  other 
audio  items),  as  director  of  sales. 

Leonard  Van  Vranken,  formerly  with  GE  Dallas 
office,  named  Southwest  district  manager,  Lewyt 
Corp.,  N.  Y. 

A.  J.  Rissi  named  Southern  California  repre- 
sentative, Pomona  Electronics  Co.,  Pomona, 
Calif. 


New  York  TvAB  Office 
Continues  Operation 

THE  New  York  office  of  Television  Advertis- 
ing Bureau  (TvAB)  is  still  in  operation,  Sta- 
tion Representatives  Assn.  told  B*T  last  week. 
No  date  has  been  set  nor  have  any  plans  been 
made  to  shut  down  the  office,  it  was  indicated, 
despite  merger  plans  of  NARTB-TvAB  [B»T, 
July  5].  The  joint  NARTB-TvAB  committee 
that  will  draw  up  a  definite  operating  program 
for  an  industry-wide  tv  sales  promotion  bureau 
will  meet  Aug.  5  in  Washington. 

The  sum  of  $5,000,  advanced  by  SRA  to 
assist  TvAB's  organizing  committee  to  meet 
immediate  expenses,  was  made  against  such 
dues  as  SRA  might  be  expected  to  pay  TvAB, 
and  not  from  station  dues  [B«T,  July  12], 
SRA  pointed  out  last  week. 

BAB  Nominates  Baudino 
For  Board  Chairmanship 

JOSEPH  E.  BAUDINO,  vice  president  and 
general  manager  of  Westinghouse  Broadcast- 
ing Co.,  has  been  nominated  without  opposi- 
tion to  become  chairman  of  the  board  of 
Broadcast  Advertising  Bureau  [Closed  Cir- 
cuit, July  12].  The  election  will  be  held  in 
November,  with  nomination  being  tantamount 
to  election. 

Mr.  Baudino,  who  now  is  chairman  of  the 
BAB  executive  committee,  is  to  assume  office 
the  first  of  the  year.  He  will  succeed  Charles 
C.  Caley,  WMBD  Peoria,  111.,  whose  term  ex- 
pires in  the  fall.  John  F.  Patt,  WJR  Detroit, 
is  chairman  of  BAB's  nominating  committee. 

Successors  are  to  be  named  for  three  direc- 
tors who  have  resigned  from  BAB.    They  are 


featuring 


Sold  out — both  national  and  local.  Re- 
sults, ratings,  popularity  polls  prove  it: 
Ladies  Day  SELLS. 

Participating 

Monday  through  Friday 
2  to  3  p.m. 

WSYR-TV 

Channel  3  -  100  KW 

NBC  Affiliate 
SYRACUSE,  N.  Y. 


i ROADCASTING 


Telecasting 


July  19,  1954    •    Page  9L 


TRADE  ASSNS. 

John  F.  Meagher,  KYSM  Mankato,  Minn., 
who  was  appointed  NARTB  radio  vice  presi- 
dent; Arch  L.  Madsen,  formerly  of  KOVO 
Provo,  Utah,  who  became  BAB  director  of 
member  service  in  May,  and  Herb  Hollister, 
KCOL  Fort  Collins,  Colo.,  who  resigned  from 
the  BAB  board  because  of  pressure  of  other 
business. 

Madsen  Sees  Record 
In  BAB  Membership 

A  PREDICTION  was  offered  last  week  by  Arch 
Madsen,  BAB  director  of  member  service,  that 
BAB  will  reach  "the  highest  income  and  mem- 
bership level  in  its  history  within  three  months." 

Mr.  Madsen  incorporated  this  prophecy  into 
a  talk  before  the  Virginia  Assn.  of  Broadcasters 
at  Natural  Bridge,  Va.  He  asserted  that  "BAB's 
growth  matches  the  strides  which  radio  has 
taken  in  the  past  three  years  despite  intense, 
and  often  unfair  competition." 

Radio,  Mr.  Madsen  said,  has  gained  "a  more 
responsible  and  a  more  solid  role"  in  the  plans 
of  national,  local  and  regional  advertisers.  He 
cited  especially  the  growth  of  local  and  spot 
radio  and  claimed  that  local  billings  increase 
as  "station  operators  understand  better  how  to 
apply  BAB  sales  tools,  more  than  600  of  which 
were  released  last  year." 

Brechner  Heads  Md.-D.  C.  Unit 

JOSEPH  L.  BRECHNER,  general  manager  of 
WGAY  Silver  Spring,  Md.,  has  been  named 
president  of  the  Maryland-D.  C.  Radio  &  Tv 
Broadcasters  Assn.  He  has  been  vice  presi- 
dent of  the  association  and  succeeds  Charles 
E.  Smith,  who  resigned  from  WTBO  Cumber- 
land to  direct  WTMA  Charleston,  S.  C,  which 
he  recently  acquired.  The  annual  election  of 
Maryland-D.  C.  officers  will  be  held  at  the 
fall  meeting.  Mr.  Brechner  also  is  president 
of  WLOF  Orlando,  Fla. 

NARTB  Engineering  Manual 

REFERENCE  manual  on  new  developments 
in  tv  and  radio  engineering  and  maintenance, 
including  management  and  production,  is  being 
planned  by  NARTB  on  the  basis  of  papers 
and  symposium  discussion  during  May's  En- 
gineering Conference  in  Chicago.  A.  Prose 
Walker,  NARTB  engineering  manager,  said  the 
material  will  be  printed  in  book  form  if  station 
and  network  executives  and  technical  directors 
indicate  interest  in  the  volume. 

Topics  include  all  phases  of  color  station 
engineering  and  operation,  remote  control, 
Conelrad,  fm  multiplexing  and  others. 


 AWARDS  

AAW  ANNOUNCES 
ANNUAL  AWARDS 

RADIO-TV  award  winners  at  Salt  Lake  City 
convention  of  Advertising  Assn.  of  West  last 
month  [B«T,  July  5]  have  been  announced 
by  trade  group,  with  the  perpetual  trophy  of 
Vancouver,  B.  C,  Advertising  and  Sales  Bureau 
for  best  overall  use  of  radio  going  to  MJB 
Co.,  San  Francisco  (Coffee)  for  spot  announce- 
ments created  by  BBDO,  that  city,  for  use  in 
Los  Angeles  and  San  Diego  markets.  The  Hol- 
lywood Advertising  Club  sweepstakes  trophy 
for  best  overall  tv  entry  in  all  classifications 
went  to  W.  F.  McLaughlin  &  Co.,  Chicago  (In- 
stant Manor  House  Coffee),  for  a  creation  of 
Five  Star  Productions,  Hollywood,  through 
Earle  Ludgin  &  Co.,  Chicago. 

Radio  entries  totalled  57,  with  Empire 
Motors  Ltd.,  Vancouver,  B.  C,  taking  top  hon- 
ors in  classification  for  cities  of  over  100,000 
population  or  network  use,  for  Why  Do  They 
Do  It?  over  CKWX  same  city;  with  honorable 
mentions  to  Standard  Oil  Co.  of  California,  for 
NBC  Building  Freedom  Abroad,  through  BBDO 
San  Francisco;  and  Roxy  Television  Sales,  Van- 
couver, B.  C.  for  This  Happened  Today  over 
CKWX. 

In  cities  of  less  than  100,000  population,  a 
joint  compaign  of  Gem  Canning  Co.,  Emmett; 
Arden  Dairy,  Boise;  Kiem  Packing  Co.,  Nampa; 
and  Eagle  Flour  Mills,  Eagle,  all  Idaho,  won 
first  award  for  K-Gem  Kitchen  on  KGEM 
Boise;  with  honorable  mention  to  CJVI  Vic- 
toria, B.  C,  for  Holiday  Highway,  promotion 
campaign  for  Vancouver  Island,  produced  by 
Mrs.  Ginnie  Beardsley,  Victoria. 

Radio  Spot  Awards 

Radio  spot  announcements  award  in  below 
100,000  population  cities  was  won  by  Holsum 
Bakery,  Lewiston,  Idaho,  for  Martin  D.  Roc- 
key's  commercials  on  KLER  that  city;  with 
honorable  mention  going  to  Old  Fashioned 
Products  Inc.,  Compton,  Calif.,  for  Richard  M. 
Fanning's  commercials  for  Foster  Freeze  on 
KCMJ  Palm  Springs,  Calif. 

Also  won  by  the  Vancouver  trophy  winner, 
MJB  Co.,  of  San  Francisco,  was  commercial 
spot  classification  in  cities  of  over  100,000 
population;  with  honorable  mentions  to  Sands 
Hotel,  Las  Vegas,  Nev.,  on  KMPC  Hollywood, 
through  Van  Wood-Fischer,  Beverly  Hills; 
Fletcher  Jones  (automobile  dealer)  L.  A.,  on 
KMPC,  through  Irwin  Co.  same  city; 
KMPC  station  identification  jingles;  Buchan 
Baking  Co.,  Seattle,  campaign  on  all  Seattle 
stations,  through  Wallace  Mackay  Co.,  same 
city;  and  Bandini  Fertilizer  Co.,  L.  A.,  on 
KLAC  Hollywood  and  KBIG  Avalon,  through 
The  Mayers  Co.,  L.  A. 

Tv  entries  totaled  69,  Classification  1  (local 
advertisers — film  commercials,  one  minute  or 
less)  first  award  went  to  Smyth  Van  &  Storage 
Co.,  Seattle,  for  a  creation  of  Telepix  Corp., 
Hollywood,  through  West  Pacific  Agency  Inc., 
Seattle;  with  honorable  mention  to  KABC-TV 
Hollywood  for  announcements  by  Tv  Spots  Inc., 
same  city;  and  special  low  budget  award  to 
Dwight  Edwards  Coffee  Co.,  created  by  Tv 
Cartoons  Productions,  through  Sidney  Garfield 
&  Associates,  all  San  Francisco. 

Classification  2  (regional  advertisers — film 
commercials,  one  minute  or  less)  first  award 
went  to  Pacific  Chemical  Manufacturing  Co., 
Seattle  (Balance  Soap),  created  by  Tv  Spots 
Inc.,  Hollywood,  through  Wallace  Mackay  Co., 
Seattle;  with  honorable  mention  to  Chemicals 
Inc.,  Oakland  (Vano  Products),  created  by  Tv 
Cartoons  Production,  through  Sidney  Garfield 


&  Associates,  both  San  Francisco;  and  Pacific 
Telephone  &  Telegraph  Co.,  created  by  Jack , 
Denove     Productions,    Hollywood,  through 
BBDO  San  Francisco. 

In  classification  3  (national  advertisers — filrr 
commercials,  one  minute  or  less)  first  award 
went  to  Pacific  Coast  Borax  Co.,  Los  Angeles 
created  by  Five-Star  Productions,  through  Mc- 
Cann-Erickson  Inc.,  both  Hollywood;  with 
honorable  mention  to  W.  A.  Schaeffer  Pen  Co. 
Fort  Madison,  Iowa,  also  created  by  Five-Star 
Productions,  through  Russell  M.  'Seeds  Co.,  j 
Chicago;  and  a  special  low-budget  award  to 
Denver  &  Rio  Grande  Railroad,  created  by 
Sonochrome  Pictures,  through  Axelson  Adver- 
tising Agency,  all  Denver. 

In  classification  4,  general  (live  or  kinescope 
commercials  of  any  length)  first  award  went 
to  Bauer  &  Black  Div.  of  Kendall  Corp.,  New  ■ 
York  (Curad  Bandages),  with  honorable  men- 
tions to  MJB  Co.,  San  Francisco  (Coffee),  and 
KNXT  (TV)  Hollywood  kinescope  for  Regal 
Amber  Brewing  Co. 

'McCall's'  Plans  Awards 
To  Women  in  Radio-Tv 

FOURTH  annual  McC all's  awards  to  women  1 
in  radio  and  tv  will  be  made  again  this  year, 
the  magazine  has  announced.  Seven  awards 
will  be  made:  a  top  award  for  the  outstanding 
woman  in  radio  or  tv  for  the  year;  three  awards 
to  women  who  broadcast,  based  on  outstanding 
public  service  to  a  community,  to  women  and 
to  youth,  and  three  similar  awards  to  women 
station  executives. 

Nominations  for  the  1954  awards  must  be 
made  on  official  entry  blanks,  obtained  from 
Frank  Hogan,  manager  of  public  relations, 
McCall's,  230  Park  Ave.,  New  York.  They 
must  be  entered  before  midnight,  Sept.  1. 
Five  judges,  including  one  representative  of 
McCall's  and  one  of  American  Women  in 
Radio  and  Television,  will  judge  the  entries 
and  make  the  awards,  which  will  be  presented 
at  AWRT's  1955  convention. 

!N  RECOGNITION 

Pegeen  and  Ed  Fitzgerald,  WABC  New  York 
husband  and  wife  breakfast  show  team,  re- 
ceived honorary  Doctor  of  Laws  degrees  from 
Seton  Hall  U.  there,  for  "fostering  understand- 
ing among  people  and  for  their  Christian 
virtues." 

WPEN  Philadelphia  presented  certificate  of 
merit  from  Philadelphia  Allied  Jewish  Appeal 
for  outstanding  service  to  the  community. 

Bob    Emery,    WBZ-TV    Boston,  presented 
"Award  of  Merit"  from  old  Reading  Chapter,  ' 
DAR,  Reading,  Mass. 

WBZ-TV  Boston  presented  award  from  Marine 
Corps  Recruiting  Station,  same  city,  for  "assist- 
ance .  .  .  extended  in  .  .  .  furthering  the  ... 
activities  of  the  Marine  Corps." 

WJBK-AM-FM-TV  Detroit  awarded  "March  of 
Dimes  Certificate  of  Appreciation"  for  "out- 
standing service  ...  in  the  fight  against  In-  ( 
fantile  Paralysis." 

DuMont  Tv  Network  presented  a  citation  from 
U.  S.  Dept.  of  Defense  in  recognition  of  its 
Stars  on  Parade  program  (Wed.,  10:30-11  p.m. 
EDT)  which  is  designed  to  help  recruiting  for 
U.  S.  Army  and  Air  Force. 


National  Advertisers 

When  Shopping  for  BIG  RETURNS  in 
the  Maritimes,  your  best  "MARKET 
BASKET"  is  CHNS  ...  Ask 
JOS.  WEED  &  CO. 
350  Madison  Ave.,  New  York 

They  also  know  about  our  new 
5000-WATT  TRANSMITTER 
HALIFAX  NOVA  SCOTIA 

CHNS 

HALIFAX  NOVA  SCOTIA 


Page  92    •    July  19,  1954 


Broadcasting    •  Telecasting 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •  T) 

July  8  through  July  14 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. EKP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,   kw  —  kilowatts,   w  —  watts,   mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


FCC  Commercial  Station  Authorizations 
As  of  June  30,  1954  * 


Licensed  (all  on  air) 
CPs  on  air 
CPs  not  on  air 
Total  on  air 
Total  authorized 
Applications  in  hearing 
New  station  requests 
Facilities  change  requests 
Total  applications  pending 
Licenses  deleted  in  June 
CPs  deleted  in  June 


AM 
2,565 
18 
114 
2,583 
2,69" 
129 
156 
132 
722 
1 
2 


FM 

TV 

529 

104 

24 

f298 

16 

171 

555 

402 

569 

573 

4 

183 

5 

14 

12 

23 

104 

219 

0 

0 

0 

7 

*  Does  not  include  noncommercial  educational 
fm  and  tv  stations. 

*  Authorized  to  operate  commercially. 

*        *  * 

Am  and  Fm  Summary  through  July  14 

Appls.  In 

On                                Pend-  Hear- 

Air      Licensed     CPs      ing  ing 


Am 
Fm 


2.585 
556 


2.571 
531 


139 

42 


162 


129 
4 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  7  7,  7952: 


Commercial 
Educational 


vhf 
248 
13 


uhf 

308 
18 


Total  Operating  Stations  in  U.  S. 

vhf  uhf 

Commercial  on  air  259  120 

Noncommercial  on  air  3  3 


Total 

5561 
31 


Total 

379 
6 


Applications  filed  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

921 

337 

713 

526 

1,2402 

Educational 

54 

27 

26 

54> 

Total 

975 

337 

740 

552 

1,294^ 

i  Eighty-eight 

CPs 

(15  vhf, 

73  uhf) 

have 

been 

returned. 

2  One  applicant  did  not  specify  channel. 
*  Lncludes  30  already  granted. 
4  Includes  587  already  granted. 


ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

GRANTS 

Daytona  Beach,  Fla. — Telrad  Inc.  (WMFJ) 
granted  vhf  ch.  2  (54-60  mc);  ERP  1.26  kw  visual, 
.72  kw  aural;  antenna  height  above  average  ter- 
rain 317  ft.,  above  ground  349  ft.  Estimated  con- 
struction cost  S185.000,  first  vear  operating  cost 
S100.000,  revenue  S100.000.  Post  office  address: 
444  N.  Beach  St.,  Daytona  Beach.  Studio  and 
transmitter  location:  6th  &  Center  St.  Geographic 
coordinates:  29°  13'  57"  N.  Lat.,  81°  02'  40"  W. 
Long.  Transmitter  RCA,  antenna  RCA.  Legal 
counsel  Louis  Ossinsky  Sr.,  Daytona  Beach,  and 
A.  L.  Stein,  Washington.  Consulting  engineer 
Lynn  Smeby,  Washington.  Principals  include 
President  and  Treasurer  W.  Wright  Esch  (98.5%), 
Vice  President  Louis  Ossinsky  Sr.  (0.5%),  Secre- 
tary A.  B.  Esch  (1%).  Grant  was  enabled  by  the 
dismissal  of  the  competitive  bid  of  WNDB  there. 
Granted  July  8. 

Detroit,  Mich. — Detroit  Educational  Tv  Foun- 
dation granted  non-commercial  educational  uhf 
ch.  56  (722-728  mc);  ERP  214  kw  visual  and  115 
kw  aural;  antenna  height  above  average  terrain 
520  ft.,  above  ground  519  ft.;  estimated  construc- 
tion cost  S754.160,  first  year  operating  cost  $89,000. 
Post  office  address  474  W.  Warren  Ave.  Studio 
and  transmitter  location  9345  Lawton  Ave.  Geo- 
graphic coordinates  42°  22'  25"  N.  Lat.,  83°  06'  50" 
W.  Long. .  Transmitter  and  antenna  RCA.  Legal 
counsel  Krieger  &  Jorgensen,  Washington.  Con- 
sulting engineer  William  L.  Foss  Inc.  Detroit 
Public  School  and  U.  of  Detroit  are  providing 
buildings.    Granted  July  14. 

Tulsa,  Okla. — Central  Plains  Enterprises  Inc. 
granted  vhf  ch.  2  (54-60  mo;  ERP  100  kw  visual, 
50  kw  aural:  antenna  height  above  average  ter- 
rain 1,217  ft.,  above  ground  1,050  ft.  Estimated 
construction  cost  $945,810,  first  year  operating  cost 
S462.500,  revenue  S525.000.  Post  office  address  1510 
Nat'l  Bank  of  Tulsa  Bldg.  Studio  location  to  be 
determined.  Transmitter  location  6V2  mi.  W-NW 
of  downtown  Tulsa.  Geographic  coordinates 
36=  11'  40"  N.  Lat.,  96°  06'  00"  W.  Long.  Trans- 
mitter and  antenna  GE.  Legal  counsel  Dow, 
Lohnes  &  Albertson.  Washington;  and  Fly,  Shue- 
bruk  &  Blume,  Washington.  Consulting  engineer 
Jansky  &  Bailey,  Washington.  Principals  in- 
clude Southwestern  Sales  Corp.  (50%)  licensee 
KVOO  Tulsa:  Chairman  Dean  A.  McGee  (7.7%); 
Vice  President  Robert  S.  Kerr  (13.49%).  U.  S. 
Senator;  Grayce  B.  Kerr  (15.3%);  T.  M.  Kerr 
(7.09%);  F.  C.  Love  (2.09%)  and  C.  B.  Akers 
(1.8%).  Senator  Robt.  S.  and  Grayce  B.  Kerr 
control  WEEK-AM-TV  Peoria,  111.  Southwest- 
em  Sales  Corp.  and  Sen.  Kerr  have  each  agreed 


to  donate  4%  interest  to  be  distributed  equally 
between  Tulsa  U.  and  Oklahoma  A.  &  M.  Grant 
was  made  possible  by  the  dismissal  of  the  com- 
petitive bid  of  The  Oil  Capital  Tv  Corp.  Certain 
Oil  Capital  stockholders  receive  option  to  buy 
15%  in  the  new  tv  venture.  Central  Plains  agrees 
to  reimburse  Oil  Capital  all  expenses  not  ex- 
ceeding $50,000.    Granted  July  8. 

Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

WMSL-TV  Decatur,  Ala.— Tenn.  Valley  Bcstg. 
Co.  granted  mod.  of  CP  for  ch.  23  to  change  ERP 
to  15.878  kw  visual  and  8,573  kw  aural.  Granted 
July  8;  announced  July  13. 

KIEM-TV  Eureka,  Calif. — Redwood  Bcstg.  Co. 
granted  mod.  of  CP  for  ch.  3  to  change  ERP  to 
14.1  kw  visual,  7.1  kw  aural;  antenna  height  above 
average  terrain  1,653  ft.  Granted  July  7;  an- 
nounced July  13. 

KEDD  (TV)  Wichita,  Kan.— KEDD  Inc.  granted 
mod.  of  CP  for  ch.  16  to  change  ERP  to  223  kw 
visual  and  120.9  kw  aural.  Granted  July  6; 
announced  July  13. 

WEHT  (TV)  Henderson,  Ky.— Ohio  Valley  Tv 


Co.  granted  mod.  of  CP  for  ch.  50  to  change  ERP 
to  10.99  kw  visual  and  5.93  kw  aural.  Granted 
July  7;  announced  July  13. 

KMBC-TV  Kansas  City,  Mo.— KMBC  Bcstg.  Co. 
granted  mod.  of  CP  for  ch.  9  to  change  from 
sharing  time  with  WHB-TV  to  unlimited  opera- 
tion.   Granted  July  8;  announced  July  13. 

KWK-TV  St.  Louis,  Mo.— KWK  Inc.  granted 
STA  to  operate  commercially  on  ch.  4  for  the 
period  ending  Dec.  21.  Granted  July  6;  an- 
nounced July  13. 

WHAM-TV  Rochester,  N.  Y. — Stromberg-Carl- 
son  Co.  granted  authority  to  commence  opera- 
tion on  ch.  5.  Station  formerly  operated  on  ch. 
6.    Granted  July  8;  announced  July  13. 

WLAC-TV  Old  Hickory,  Tenn.— WLAC-TV  Inc. 
granted  STA  to  operate  commercially  on  ch.  5 
for  the  period  ending  July  16.  Granted  July  6; 
announced  July  13. 

KTLK  (TV)  Houston,  Tex. — Houston  Consoli- 
dated Tv  Co.  granted  mod.  of  CP  for  ch.  13  to 
change  transmitter  location  to  Blue  Ridge  Rd., 
4  miles  SW  of  Almeda,  Tex.;  studio  location  to 
be  determined:  ERP  to  170  kw  visual;  antenna 
height  above  average  terrain  957  ft.  Granted 
July  7;  announced  July  13. 

WHB-TV  Kansas  City,  Mo.— WHB  Bcstg.  Co. 
FCC  deleted  share-time  tv  station  on  ch.  9.  De- 
leted July  8;  announced  July  13. 

APPLICATIONS 

KATV  (TV)  Pine  Bluff,  Ark.— Central-South 
Sales  Co.  seeks  mod.  of  CP  for  vhf  ch.  7  to 
change  ERP  to  169.5  kw  visual,  90  kw  aural:  an- 
tenna height  above  average  terrain  1,015  ft. 
Filed  July  7. 

WARM-TV  Scranton,  Pa. — Union  Bcstg.  Co. 
seeks  mod.  of  CP  for  uhf  ch.  16  to  change  ERP 
to  190.15  kw  visual,  102.47  kw  aural;  antenna 
height  above  average  terrain  1,223  ft.  Filed 
July  8. 

CALL  LETTERS  ASSIGNED 

KVAR  (TV)  Mesa,  Ariz.— KTAR  Bcstg.  Co., 
vhf  ch.  12.  Changed  from  KTYL-TV. 

New  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

Le  Mars,  Iowa — B  &  B  Bcstg.  Co.  granted  1410 
kc,  1  kw  daytime.  Post  office  address  %  Charles 
E.  Loving,  Box  191,  Nevada,  Mo.  Estimated  con- 
struction cost  $17,306,  first  year  operating  cost 
$30,000,  revenue  $42,000.  Principals  include  Pres- 
ident Charles  E.  Loving  (62V2%),  car  dealer,  and 
General  Manager  Robert  M.  McKune  (37^%), 
news  director,  WBLN  (TV)  Bloomington,  111. 
Granted  July  14. 

Towson,  Md. — Suburban  Time  Mart  granted 
1570  kc,  1  kw  daytime.  Post  office  address  % 
Francis  J.  Matrangola,  WCMC  Wildwood,  N.  J. 
Estimated  construction  cost  $13,900,  first  year  op- 
erating cost  $41,000,  revenue  $64,000.  Principals 
in  partnership  include  Francis  J.  Matrangola 
(60%),  owner  WCMC  Wildwood,  N.  J.,  stock- 
holder WOKE  Oak  Ridge,  Tenn.,  WPTX  Lexing- 
ton Park,  Md.,  and  WMLV  Millville,  N.  J.,  and 
Harry  J.  Daly  (40%),  Washington  attorney. 
Granted  July  14. 

Lumberton,  N.  C. — Southeastern  Bcstg.  Corp. 
granted  1480  kc,  1  kw  unlimited,  directional.  Post 
office  address  320  W.  15th  St.,  Lumberton.  Esti- 
mated construction  cost  $30,000,  first  year  operat- 
ing cost  $36,000,  revenue  $50,000.  Principals  in- 
clude President  Hector  MacLean  (25%),  attorney, 
banking,  real  estate;  Vice  President  David  D. 
King  Jr.  (25%),  dentist;  Treasurer  Donald  R. 
Fuller  (25%),  grocer,  real  estate,  and  Secretary 
John  Luther  MacLean  (25%),  insurance  and  real 
estate.    Granted  July  14. 


ALLEN  KANDER 

CMeqotLator 

FOR    THE    PURCHASE    AND  SALE 
□  F    RADIO    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia   Savings   Bank  Bldg.    •    Atlanta   3,  Ga., 
LAmar  2036 


Broadcasting 


Telecasting 


Julx  19.  1954 


Page  93 


Christianburg,  Va. — Dr.  Vernon  H.  Baker  d/b 
as  Montgomery  Bcstg.  Co.  granted  1260  kc,  1  kw 
davtime.  Post  office  address  Box  99.  Blacksburg, 
Va"  Estimated  construction  cost  $17,342.  first  year 
operating  cost  $24,000.  revenue  $36,000.  Principal 
owner  is  Dr.  Baker,  professor  at  Virginia  Poly- 
technic Institute,  Blacksburg,  Va.  Granted  July 
14 

Colonial  Heights,  Va.— Harry  A.  Epperson  Jr. 

granted  1290  kc,  1  kw  daytime.  Post  office  address 
Ararat,  Va.  Estimated  construction  cost  $16,242, 
first  year  operating  cost  $37,436,  revenue  $58,613. 
Mr.  Epperson  is  engineer  at  WPAQ  Mt.  Airy, 
N.  C.    Granted  July  14. 

APPLICATIONS 

Prichard,  Ala.— Prichard  Bcstg.  Co.,  1270  kc,  1 
kw  daytime.  Post  office  address  %  Herbert 
Johnson,  100  Chidester  Ave.,  Mobile.  Estimated 
construction  cost  $15,208.  first  year  operating 
cost  $55,660,  revenue  $103,470.  Principals  include 
President  G.  V.  Dismukes  (12.5%),  mayor  of 
Prichard;  Vice  President  Herbert  Johnson 
(37  5%).  WKAB-AM-TV  Mobile  sales  manager; 
Secretary  George  E.  Stone  (12.5%),  attorney,  and 
Treasurer  H.  Eugene  Miller  (10%),  WKAB  chief 
engineer.  Filed  July  2. 

Delta,  Colo.— Monarch  Bcstg.  Co.,  1400  kc,  250 
w  unlimited.  Post  office  address  %  D.  E.  Towne, 
1410  N.  18th  St.,  Grand  Junction,  Colo.  Estimated 
construction  cost  $10,517,  first  year  operating  cost 
$36,879,  revenue  $42,000.  Principals  include  Pres- 
ident D.  E.  Towne  (62%),  KEXO  Grand  Junction 
chief  engineer;  William  Pozun  (14%),  manufac- 
turer of  redwood  specialties,  and  C.  J.  Pozun 
(14%),  manufacturer  of  redwood  specialties.  Filed 
July  2. 

Eustis,  Fla. — Bcstrs.  Inc.,  1240  kc,  250  w  unlim- 
ited. Post  office  address  %  Norman  E.  Jorgensen, 
514  Wyatt  Bldg.,  Washington.  Estimated  con- 
struction cost  $28,423,  first  year  operating  cost 
$35,000,  revenue  $50,000.  Principals  include  Pres- 
ident Norman  E.  Jorgensen  (412/3%),  Washington 
attorney;  Vice  President  Austin  Van  Catterton 
(16%%),  WMMB  Melbourne,  Fla.,  general  man- 
ager, and  Secretary-Treasurer  Seymour  Krieger 
(412/3%).  Applicants  have  purchased,  subject  to 
FCC  approval,  WSSB  New  Smyrna  Beach,  Fla. 
Filed  July  6. 

Pensacola,  Fla. — Bay  Herbert  Gunckel  Jr.,  980 
kc,  500  w  daytime.  Post  office  address  3053  Jolly 
Rd.,  Jacksonville.  Estimated  construction  cost 
$17,215,  first  year  operating  cost  $42,000,  revenue 
$60,000.  Mr.  Gunckel  is  engaged  in  sales  of  phono- 
graphs and  accessories.  Filed  July  2. 

Carson  City,  Nev. — Edwin  L.  &  Alma  F.  Bullis, 
1400  kc,  250  w  unlimited.    Post  office  address 


fwASHINGTON 


and  S/ie  c€a/iifot 


D.C 


Directly  opposite  the  FEDERAL 
COMMUNICATIONS  COMMISSION 

JOSEPH  MASSAGLIA,  JR.,  PRESIDENT 
JOEL  E.  BAUGH,  MANAGER 

Other  Massaglia  Hotels 

•  MIRAMAR,  Santa  Monica,  California 

•  SENATOR,  Sacramento,  California 

•  EL  RANCHO,  Gallup,  New  Mexico 

•  SINTON,  Cincinnati,  Ohio 
BOND,  Hartford,  Connecticut 


J 


1037  Morse  Lee,  Evanston,  Wyo.  Estimated  con- 
struction cost  $11,200,  first  year  operating  cost 
$30,000,  revenue  $42,000.  Mr.  Bullis  is  owner  of 
KLUK  Evanston,  Wyo.   Filed  July  12. 

Reno,  Nev. — Thompson  Magowan,  Frederick  V. 
Jones  &  James  W.  Harford  d/b  as  Magowan, 
Jones  &  Harford,  1400  kc,  250  w  unlimited.  Post 
office  address  211  South  15th  St.,  Las  Vegas.  Es- 
timated construction  cost  $13,656,  first  year  oper- 
ating cost  $20,120,  revenue  $35,000.  Principals 
include  Thompson  Magowan  (V3),  manager  KBMI 
Henderson,  Nev.,  and  publisher  of  magazine  Las 
Vegas  &  Your  Host;  Frederick  V.  Jones  (y3), 
wholesale  electronics  parts  jobber,  and  James  W. 
Harford  iVi),  also  wholesale  electronics  parts 
jobber.    Filed  July  9. 

Syosset,  N.  Y. — George  V.  Spohrer,  540  kc,  250 
w  daytime.  Post  office  address  P.  O.  Box  359, 
Hicksville,  N.  Y.  Estimated  construction  cost 
$24,000,  first  year  operating  cost  $45,000,  revenue 
$60,000.  Mr.  Spohrer  is  owner  of  local  farmers 
market.  Filed  June  23. 

Greer,  S.  C. — Vernon  Tennyson  Fox  and  S. 
Gibson  Bruce  Jr.  d/b  as  Greer  Radiocasting  Co., 
1300  kc,  1  kw  daytime.  Post  office  address  P.  O. 
Box  52,  Greer.  Estimated  construction  cost 
$16,235,  first  year  operating  cost  $21,000,  revenue 
$30,000.  Principals  include  Vernon  Tennyson 
Fox  (51%),  fishing  lake  owner,  and  S.  Gibson 
Bruce  Jr.  (40%),  used  car  dealer.   Filed  July  9. 

Moab,  Utah— R.  L.  McAlister,  1450  kc,  250  w 
unlimited.  Post  office  address  5125  Wichita  St., 
Ft.  Worth,  Tex.  Estimated  construction  cost 
$5,250,  first  year  operating  cost  $18,000,  revenue 
$22,000.  Mr.  McAlister  is  chief  engineer  at  KCUL 
Ft.  Worth,  Tex.   Filed  July  8. 

APPLICATIONS  AMENDED 

Manchester,  Conn. — John  Deme  tr/as  Man- 
chester Bcstg.  Co.  amends  bid  for  new  am  sta- 
tion on  1230  kc  100  w  unlimited  to  change  studio 
and  transmitter  locations  to  Middle  Turnpike 
near  Broad  St.,  Manchester.    Filed  July  7. 

Marksville,  La. — Avoyelles  Bcstg.  Corp.  amends 
bid  for  new  am  station  on  1340  kc,  250  w  unlim- 
ited to  specify  1370  kc  1  kw  daytime.  Filed  July  7. 

Gulfport,  Miss.— John  Edward  Breland  amends 
bid  for  new  am  station  on  1390  kc  1  kw  daytime 
to  change  studio  and  transmitter  location  to 
Broad  Ave.  and  15th  St.,  Gulfport.    Filed  July  7. 

Wellsboro,  Pa. — Farm  &  Home  Bcstg.  Co. 
amends  bid  for  new  am  station  on  1240  kc  250  w 
unlimited  to  specify  1490  kc.    Filed  July  7. 

Ripley,  Tenn. — Earl  W.  Daly  tr/as  West  Tenn. 
Radio  Service  amends  bid  for  new  am  station  on 
1220  kc  250  w  daytime  to  specify  1570  kc.  Filed 
July  9. 

San  Angelo,  Tex. — David  P.  Pinkston  tr/as 
Concho  Bcstg.  Co.  amends  bid  for  new  am  sta- 
tion 1260  kc  1  kw  daytime  to  specify  1420  kc. 
Filed  July  9. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

WMGR  Bainbridge,  Ga. — Decatur  Bcstg.  Co. 
granted  CP  to  change  from  1490  kc  250  w  un- 
limited to  930  kc  5  kw  daytime.   Granted  July  14. 

WXLW  Indianapolis,  Ind. — Radio  Indianapolis 
Inc.  granted  CP  to  change  from  1590  kc  1  kw 
daytime  to  950  kc  5  kw  day,  directional.  Granted 
July  14. 

KLPW  Washington,  Mo. — Franklin  County 
Bcstg.  Co.  granted  authority  to  move  to  Union, 
Mo.    Granted  July  14. 

APPLICATIONS 

WHMA  Anniston,  Ala. — Anniston  Bcstg.  Co. 
seeks  CP  to  change  from  1450  kc  to  1240  kc. 
Filed  July  7. 

WCNU  Crestview,  Fla. — H.  French  Brown  & 
Virginia  Monroe  O'Neal,  administratrix  of  the 
estate  of  D.  Grady  O'Neal,  deceased,  d/b  as 
Gulf  Shore  Bcstg.  Co.  seek  CP  to  change  from 
1  kw  to  5  kw,  on  1010  kc.    Filed  July  9. 

WKXY  Sarasota,  Fla. — Antonio  G.  Fernandez, 
Charles  J.  Fernandez  &  Gonzalo  Fernandez  d/b 
as  Sarasota  Bcstg.  Co.  amends  bid  to  change 
from  1540  kc  to  1580  kc  1  kw  day,  500  w  night, 
directional  to  specify  930  kc,  directional  day  and 
night.    Filed  July  12. 

WALB  Albany,  Ga. — Herald  Pub.  Co.  seeks 
mod.  of  license  to  change  studio  location  to  0.5 
mile  north  of  Albany  city  limits,  near  intersection 
of  Greenwood  and  Stewart  Sts.,  Albany.  Filed 
July  12. 

WNIA  Indianola,  Miss. — W.  L.  Kent  &  John  M. 
McLendon  d/b  as  Central  Delta  Bcstg.  Co.  seek 
CP  to  change  from  500  w  to  1  kw  on  1380  kc. 
Filed  July  12. 

KSPR  Casper,  Wyo. — Donald  Lewis  Hathaway 
seeks  CP  to  change  daytime  power  from  1  kw  to 
5  kw  on  1470  kc.    Filed  July  9. 

Existing  Fm  Stations  .  .  . 

ACTIONS  BY  FCC 

WICS-FM  Baton  Rouge,  La. — Air  Waves  Inc. 
granted  CP  to  change  from  680  w  to  2.6  kw;  an- 
tenna height  above  average  terrain  260  ft. 
Granted  July  14. 

WBEN-FM  Buffalo,  N.  Y.-WBEN  Inc.  granted 
CP  to  change  ERP  to  52  kw;  antenna  height 
above  average  terrain  1.320  ft.  Granted  July  9; 
announced  July  13. 


Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

WDAK-TV  Columbus,  Ga.— Martin  Theatres  < 
Georgia  Inc.  and  Radio  Columbus  Inc.  grante 
transfer  of  control  from  Radio  Columbus  Inc.  t 
Martin  Theatres  of  Ga.  through  sale  of  25%  in 
terest  for  $53,000.  Martin  Theatres  will  now  ow 
75%  interest.    Granted  July  14. 

WHKC  Columbus,  Ohio — United  Bcstg.  C< 
granted  voluntary  assignment  of  license  to  Radi 
Columbus  Inc.  for  $258,000.  Radio  Columbus  i 
licensee  of  WKRC-AM-FM-TV  Cincinnati,  an 
30%  owner  WBIR  Knoxville.  Tenn.,  applicant  fo 
new  tv  station  on  ch.  10  there,  and  owner  c 
WTVN  (TV)  Columbus.  Principals  include  Presi 
dent  Hulbert  Taft  Jr.;  Vice  Presidents  Rennet 
W.  Church,  David  G.  Taft;  Secretary  Robert  Tai 
Jr.,  and  Treasurer-Asst.  Secretary  Dorothy  S 
Murphy.    Granted  July  14. 

WIRO  Ironton,  Ohio — Iron  City  Bcstg.  Cc 
granted  voluntary  acquisition  of  control  by  C.  A 
Baker  through  purchase  of  remaining  50%  in 
terest  of  Theodore  M.  Nelson  and  William  J 
Shannon  for  $17,000.  Mr.  Baker  will  now  be  sol 
owner.    Granted  July  14. 

WCIO-TV  Detroit,  Mich.  —  UAW-CIO  Bests 
Corp.  of  Mich,  granted  voluntary  assignment  c 
license  to  Woodward  Bcstg.  Co.  for  $100.  Wood 
ward  Bcstg.  dismissed  its  bid  for  ch.  50  at  Detroi 
Principals  include  President-Treasurer  Max  Os 
nos  (93%),  department  store,  retail  drugs;  Vic 
President  Jacob  Kellman  (4.5%),  departmen 
store;  Waldo  Abbott  (1.2%)  U.  of  Mich,  professoi 
and  George  Edwards  (1.2%),  Probate  Cour 
judge.    Granted  July  14. 

WAZF  Yazoo  City,  Miss. — WAZF  Inc.  grantei 
voluntary  transfer  of  control  to  E.  O.  Roden,  W.  ] 
Dove  and  G.  A.  Pribbenow  through  sale  of  a) 
stock  for  $40,000.  Principals  include  E.  O.  Rodei 
(50%),  owner  WBIP  Booneville,  Miss.,  30%  owne 
WTUP  Tupelo,  Miss.,  and  62%  owner  Union  New 
Inc.,  Jasper,  Ala.,  newspaper;  W.  I.  Dove  (17%) 
40%  owner  WTUP  and  36%  owner  Union  New 
Inc.,  and  G.  A.  Pribbenow  (33%),  loan  company 
Granted  July  14. 

KNET  Palestine,  Tex. — Palestine  Bcstg.  Corp 
granted  voluntary  transfer  of  control  to  Dr.  Mil 
ton  D.  Queen  and  8  others  through  sale  of  al 
stock  for  $32,500.  Principals  include  Dr.  Miltoi 
D.  Queen  (201,,2%),  optometrist:  H.  C.  Bennet 
(101/2%),  jewelry;  James  T.  Turner  (10%%);  Al 
lan  E.  Vinsen  (10V2%),  program  director  KRB/ 
Lufkin  and  KLTI  Longview,  Tex.,  and  C.  Ra; 
Cooper  (101,'2%),  optometrist.    Granted  July  14. 

WLCX  La  Crosse,  Wis. — Bermac  Radio  Die 
granted  assignment  of  license  to  Ottumwa  Tele 
casting  Corp.  for  $30,000.  Principals  includ< 
President  Roy  L.  Phillippe  (34%),  manufacture: 
of  vaults;  Vice  President-Treasurer  Gene  W 
Phillippe  (33%),  former  Vz  owner  WKID  Urbana 
111.,  and  Secretary  Mildred  Swenson  Phillippi 
(33%).    Granted  July  14. 

KEVA  Shamrock,  Tex. — Albert  Cooper,  Clarl 
and  Merita  Bumpers  and  Robert  J.  Beller  d/b  a 
Shamrock  Texas  Bcstg.  Co.  granted  voluntary  as 
signment  of  license  to  Albert  Cooper  and  Clarl 
&  Merita  Bumpers  d/b  as  Shamrock  Texas  Bcstg 
Co.  through  sale  by  Mr.  Beller  of  his  20%  in- 
terest to  Mr.  Cooper  for  $6,000.  Mr.  Cooper  wil 
now  own  60%  interest.  Granted  July  7;  an- 
nounced July  13. 


■  M 

m    4  Reasons  Why 

f^t      The  foremost  national  and  local  ad- 
vertisers    use    WEVD    year  after 
year  to  reach  the  vast 
Jewish  Market 
of  Metropolitan  New  York 

1.  Top  adult  programming 
2.  Strong  audience  impact 
3.  inherent  listener  loyalty 
4.  Potential  buying  power 

Send  for  a  copy  of 

"WHO'S  WHO  ON  WEVD" 
Henry  Greenfield,  Managing  Director 
WEVD  117-119  West  46th  St., 
New  York  19 


Page  94    •    July  19,  1954 


Broadcasting    •  Telecasting 


APPLICATIONS 

WSSB  New  Smyrna  Beach,  Fla. — Roland  Jor- 
dan Jr.,  James  D.  King  Jr.  and  Walter  T.  Slattery 
d/b  as  Beach  Bcstg.  Co.  seek  voluntary  assign- 
ment of  license  to  Broadcasters  Inc.  for  $30,000. 
Principals  include  President  Norman  E.  Jorgen- 
sen  (412/3%),  Washington  attorney;  Vice  Presi- 
dent Austin  Van  Catterton  (16%%),  WMMB 
Melbourne,  Fla.,  general  manager,  and  Secretary- 
Treasurer  Seymour  Krieger  (412'3%),  Washington 
attorney.  Purchasers  have  filed  for  new  am 
station  at  Eustis,  Fla.    Filed  July  6. 

WOPA-AM-FM  Oak  Park,  111.— Richard  Good- 
man, Mason  Loundy,  Oak  Park  Arms  Hotel  Inc. 
and  Egmont  Sonderling  d/b  as  Village  Bcstg.  Co. 
seek  voluntary  assignment  of  license  to  Richard 
Goodman,  Mason  Loundy  and  Egmont  Sonder- 
ling d/b  as  Village  Bcstg.  Co.  through  sale  of 
35^  interest  by  Oak  Park  Arms  Hotel  to  Richard 
Goodman  for  $39,952.  Mr.  Goodman  will  now 
own  55%.   Filed  July  12. 

WGUY-AM-FM  Bangor.  Me.— Murray  Carpen- 
ter seeks  assignment  of  license  to  Sherwood 
Tarlow  for  $17,000  plus  4-year  lease  at  $375  per 
month.  Mr.  Tarlow  is  owner-general  manager 
WHIL  Medford,  Mass.,  and  applicant  for  new  am 
stations  at  Beverly,  Plymouth  and  Newburyport, 

B-T  erroneously  listed  Mr.  Tarlow  as  V2  owner 
Mass.  Tele-Radio  Bcstg.  Corp.  Mass.  Tele-Radio 
has  withdrawn  its  application  for  ch.  44  at  Bos- 
ton.  Filed  June  24. 

WSYR-AM-FM-TV  Syracuse,  N.  Y. — Central 
N.  Y.  Bcstg.  Corp.  seeks  voluntary  relinquishment 
of  control  by  Samuel  I.  Newhouse  through  sale 
of  44  6^  interest  to  his  sons  Samuel  I.  Newhouse 
Jr.  and  Donald  E.  Newhouse  for  $563,500.  Mr. 
Newhouse  will  now  own  44.1%  interest  and  his 
sons  will  each  own  26.6%  interest.    Filed  July  6. 

KIHN  Hugo,  Okla.— Little  Dixie  Bcstg.  Co. 
seeks  voluntary  transfer  of  control  to  A.  O. 
Brewer  and  W.  E.  Schooler  through  purchase  of 
384  shares  of  stock  for  $38,400.  Messrs.  Brewer 
and  Schooler  will  now  be  sole  owners.  Filed 
July  6. 

WGLV  (TV)  Easton,  Pa. — Easton  Pub.  Co. 
seeks  assignment  of  CP  for  uhf  ch.  57  to  wholly 
owned  subsidiary  WGLV  Inc.    Filed  July  12. 

WJJM  Lewisburg,  Tenn.— Ida  Murray  and  Mar- 
tha Murray,  executrixes  of  the  estate  of  James 
J.  Murray,  deceased,  seek  voluntary  assignment 
of  license  to  Louis  D.  Lingner  for  $15,000.  Mr. 
Lingner  is  manager  of  WJJM.    Filed  July  6. 

KNEL  Brady,  Tex. — G.  L.  Burns  seeks  involun- 
tary assignment  of  license  to  Geno  M.  Burns, 
executor  of  the  estate  of  G.  L.  Burns  (100%), 
deceased.    Filed  July  12. 

KGNC-AM-TV  Amarillo,  Tex.— Plains  Radio 
Bcstg.  Co.  seeks  voluntary  transfer  of  control  of 
Globe-News  Pub.  Co.,  majority  stockholder  of 
licensee  to  Robert  P.  Snowden.  Parker  F.  Prouty, 
Jeanne  Kritzer,  John  L.  McCarty  and  Grady 
Camp,  voting  trustees.    Filed  July  12. 

KFYO-AM-TV  Lubbock,  Tex.— Plains  Radio 
Bcstg.  Co.  seeks  voluntary  transfer  of  control  of 
Globe-News  Pub.  Co.,  majority  stockholder  of 
licensee,  to  Robert  P.  Snowden,  Parker  F. 
Prouty,  Jeanne  Kritzer,  John  L.  McCarty  and 
Grady  Camp,  voting  trustees.    Filed  July  12. 

KVSP  Lubbock,  Tex. — R.  Briggs  Irvin,  Rolan 
C.  Simpson,  James  G.  Jarrett  and  Wayne  W. 
Tibbs  Jr.  d/b  as  Hub  Bcstg.  Co.  seek  voluntary 
assignment  of  license  to  Grady  Franklin  Maples 
and  R.  B.  McAlister  d/b  as  McMa  Agency  for 
$80,000.  Messrs.  Maples  and  McAlister  are  co- 
owners  of  KGMC  Englewood,  Colo.  Filed  July  12. 

KVKM  Monahans,  Tex. — Monahans  Bcstrs.  Inc. 
seeks  voluntary  transfer  of  control  to  J.  Ross 
Rucker,  Joe  Vandiver  and  G.  C.  Greenlee  through 
sale  of  stock  for  $10,000.  Principals  include  J. 
Ross  Rucker  (36%),  KVKM  manager;  Joe  Van- 
diver  (32%),  and  G.  C.  Greenlee  (30%),  local 
food  store  manager.    Filed  July  6. 

KTAC  Tacoma,  Wash. — Tacoma  Bcstrs.  Inc. 
seek  voluntary  relinquishment  of  control  by 
Jerry  P.  Geehan  through  sale  of  51  additional 
shares  of  stock  for  $100  par  value  to  5  local 
businessmen.    Filed  July  12. 

Hearing  Cases  .  .  . 

INITIAL  DECISIONS 

WVCH  Chester,  Pa.— FCC  Hearing  Examiner  H. 
Gifford  Irion  issued  initial  decision  looking 
toward  grant  of  the  application  of  James  M. 
Tisdale  to  increase  power  of  am  station  WVCH 
Chester,  Pa.,  from  250  w  to  1  kw,  install  new 
transmitter  and  antenna,  operating  daytime  only 
on  its  present  frequency  of  740  kc;  engineering 
condition.    Action  July  9. 

Chattanooga,  Tenn. — New  tv,  vhf  ch.  3.  FCC 
Hearing  Examiner  J.  D.  Bond  issued  initial 
decision  looking  toward  grant  of  the  application 
of  Mountain  City  Television  Inc.  for  new  tv  sta- 
tion on  ch.  3  in  Chattanooga,  Tenn.,  and  denial 
of  competing  application  of  WDOD.  Action 
July  9. 

OTHER  ACTIONS 

Miami,  Fla. — Ch.  10  hearing.  By  order,  the 
Commission  denied  petition  by  KWAT  Inc.,  which 
sought  enlargement  of  the  hearing  issues  with 
respect  to  the  legal  qualifications  of  Public 
Service  Television  Inc.,  both  in  competition  with 
L.  B.  Wilson  Inc.  and  North  Dade  Video  Inc.  for 
new  tv  station  on  ch.  10  in  Miami,  Fla.  Action 
July  8. 


Indianapolis,  Ind.,  Rollins  Bcstg.  Inc. — FCC,  by 
order,  denied  request  for  reinstatement  of  ap- 
plication for  new  am  station  on  950  kc  5  kw-D, 
without  prejudice  to  resubmitting  new  applica- 
tion specifying  another  frequency.  Action  July 
14. 

Wheaton,  Md.,  Scheewe  Assoc. — FCC,  by  order, 
dismissed  with  prejudice  application  for  new 
am  station  on  540  kc  with  250  w-D;  not  in  proper 
form  and  failed  to  prosecute.  Action  July  14. 

WDON  Wheaton.  Md.,  Commercial  Radio 
Equipment  Co.:  WGMS  Washington,  D.  C,  The 
Good  Music  Station  Inc.;  Bethesda,  Md.,  The 
Good  Music  Station  Inc. — FCC  designated  for 
consolidated  hearing  the  following  applications: 
WDON  to  change  frequency  from  1540  to  540  kc, 
with  present  power  of  250  w-D;  WGMS  to  in- 
crease power  from  1  to  5  kw  on  its  present  fre- 
quency 570  kc,  D,  install  DA  and  change  trans- 
mitter location  from  Falls  Church,  Va.,  to  Poto- 
mac. Md.;  and  The  Good  Music  Station  to  operate 
on  570  kc  with  1  kw,  specified  hours  (nighttime 
only)  at  Bethesda,  Md.:  made  WKBN  Youngs- 
town,  Ohio,  party  to  the  proceeding.  Action 
July  14. 

Detroit,  Mich. — FCC  Comr.  Frieda  B.  Hennock 
granted  petition  of  Woodward  Bcstg.  Co.  insofar 
as  it  requests  dismissal  of  its  aoplication  for 
ch.  50.  and  said  application  was  dismissed  with 
prejudice  (Docket  10661:  BPCT-1418);  ordered 
application  of  WJLB  retained  in  hearing  (Action 
of  7/7/54).    Granted  July  8. 

Rochester,  N.  Y. — FCC  by  memorandum  opinion 
and  order  denied  protest  of  WSAY  directed 
against  Commission  action  of  May  20  granting 
without  hearing  the  application  of  WBBF  for 
renewal  of  its  license.    Action  July  14. 

WTRI  (TV)  Schenectady,  N.  Y.— FCC  granted 
application  of  WTRI  (TV)  permittee,  ch.  35.  to 
change  principal  community  to  Albany  and  to 
maintain  main  studio  outside  Albany;  engineer- 
ing conditions.  Comr.  Hennock  dissented  and 
issued  the  following  statement:  "I  dissent.  For 
my  views  on  this  matter  see  my  dissent  in  Docket 
10964— March  17,  1954,  FCC  54-365."   Action  July  8. 

Muskogee,  Okla. — Ch.  8  protest.  By  memoran- 
dum opinion  and  order  the  Commission  denied 
petitions  of  Elfred  Beck,  Arthur  R.  Olson  and 
Wrather-Alvarez  Inc..  protesting  April  9  grant 
to  Tulsa  Bcstg.  Co.  for  new  tv  station  on  ch.  8 
in  Muskogee,  Okla.  Beck  operates  KCEB  (TV), 
Olson  has  CP  for  KSPG  (TV)  and  Wrather- 
Alvarez  transferred  KOTV  (TV)  since  filing  of 
petitions,  all  in  Tulsa.   Action  July  8. 

Recapitulation  of  International  Agreements — 
By  order,  the  Commission  revised  Appendix  A 
of  Part  2  of  its  rules  relating  to  radio  treaty 
matters  so  as  to  recapitulate  the  listing  of  laws, 
treaties,  agreements  and  arrangements  relating 
to  radio  as  of  July  1.    Action  July  14. 

Providence,  R.  I. — FCC,  by  memorandum  opin- 
ion and  order,  denied  petition  filed  April  16  by 
Cherry  and  Webb  Bcstg.  Co.  (permittee  of 
WPRO-TV  on  ch.  12  and  licensee  of  am  station 
WPRO,  both  in  Providence),  directed  against 
Commission  action  of  March  17  in  dismissing 
Cherry  and  Webb  protest  to  WNET  (TV)  opera- 
tion on  ch.  16.    Action  July  8. 

Price,  Utah,  Carbon-Emery  Bcstg.  Co. — FCC 
designated  for  hearing  application  for  new  am 
station  on  1490  kc,  250  w-U.  Action  July  14. 

Hearing  Calendar  .  .  . 

July  19 

Atlanta,  Douglas,  Ga.;  Hartselle,  Ala. — 860  kc, 

hearing  conference  before  Examiner  James  D. 
Cunningham— WERD  Atlanta,  WDMG  Douglas, 
Dorsey  Eugene  Newman,  Hartselle,  and  WAMI 
Opp,  Ala. 

July  20 

San  Antonio,  Tex. — Vhf  ch.  12,  further  hearing 
before  Examiner  James  D.  Cunningham — Mission 
Telecasting  Corp.,  The  Walmac  Co. 

July  21 

Bluefield,  W.  Va.— Vhf  ch.  6,  further  hearing 
before  Examiner  Claire  W.  Hardy — Southern 
W.  Va.  Tv  Inc.,  Daily  Telegraph  Printing  Co. 

July  22 

Akron,  Ohio — 1150  kc,  before  Examiner  Eliza- 
beth C.  Smith— WCUE. 

Rule-Making  Petitions  .  .  . 

6-  6-54— Louisville,  Ky.  (WKLO-AM-TV),  Mid- 
America  Bcstg.  Corp. — Petition  to  amend  rules 
so  as  to  assign  ch.  13  in  lieu  of  ch.  21  now 
assigned  (Sec.  3.606). 

7-  1-54— Raleigh,  N.  C.  (WNAO-TV),  Sir  Walter 
Television  Co. — Petition  to  amend  rules  so  as  to 
add  ch.  11  and  ch.  40  to  Durham,  N.  C,  and  ch. 
5  and  ch.  22  to  Raleigh,  N.  C.  (Sec.  3.606). 


Routine  Roundup 


July  8  Decisions 


ACTIONS  ON  MOTIONS 
By  Comr.  Frieda  B.  Hennock 
KTBS  Inc.;  International  Bcstg.  Corp.,  Shreve- 
port,  La. — Granted  joint  petition  for  extension 
of  time  to  and  including  July  26  in  which  to  file 
exceptions  to  initial  decision  (Dockets  10476-77) 
(Action  of  7/2). 

By  Hearing  Examiner  Claire  W.  Hardy 
Southern  W.  Va.  Television  Inc.;  Daily  Tele- 
graph Printing  Co.,  Bluefield,  W.  Va. — Issued  a 
preliminary  order  to  govern  the  hearing  in  re 
applications  for  ch.  6  (Dockets  11042-43);  intro- 
duction of  oral  testimony  to  commence  Sept.  8. 

By  Hearing  Examiner  Annie  Neal  Huntting 
Texas  State  Network  Inc.;  Fort  Worth  Tele- 
vision Co.,  Fort  Worth,  Tex. — By  Memorandum 
Opinion  and  Order,  directed  Texas  State  Net- 
work Inc.  to  file  on  or  before  Aug.  9,  a  written 
statement,  in  triplicate,  signed  under  oath,  setting 
forth  information  with  respect  to  past  program- 
ming of  KFJZ  etc.;  granted  in  part  request  of 
Fort  Worth  Television  Co.,  that  Texas  State  Net- 
work be  directed  to  submit  certain  additional 
information  under  oath,  denied  request  in  all 
other  respects  (Dockets  10872-74)  (Action  of  7/8). 

By  Hearing  Examiner  Charles  J.  Frederick 

Granted  petition  of  Florida-Georgia  Television 
Co.  for  postponement  of  the  date  for  taking  oral 
testimony  in  re  its  application  for  ch.  12  in  Jack- 
sonville, Fla.  (Dockets  10833  et  al.),  from  July  7 
to  July  14. 

Granted  petition  of  WWSW  Inc.,  Pittsburgh, 
Pa.,  for  postponement  of  the  date  for  the  taking 
of  testimony  in  proceeding  re  ch.  11  in  Pitts- 
burgh, Pa.  (Dockets  8694  et  al.),  from  August  2 
to  August  23. 

July  8  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 
KTYL  Mesa,  Ariz.,  Harkins  Bcstg.  Inc. — Mod. 
of  CP  (BP-8882)  which  authorized  increase  in 
daytime  power  and  installation  of  new  trans- 
mitter, for  extension  of  completion  date  (BMP- 
6571). 

Renewal  of  License 
WMAL-FM  The  Evening  Star  Bcstg.  Co.,  Wash- 
ington, D.  C.  (BRH-229);  KDKA-FM  Westing- 
Jiouse  Bcstg.  Co.,  Pitttsburgh,  Pa.  (BRH-20); 
WARL-FM  Northern  Va.  Bcstrs.  Inc.,  Arlington, 
Va.  (BRH-606);  WLEE-FM  Lee  Bcstg.  Corp., 
Richmond,  Va.  (BRH-608). 

July  9  Decisions 

ACTIONS  ON  MOTIONS 
By  Comr.  Frieda  B.  Hennock 

Chief  Broadcast  Bureau — Granted  petition  for 
acceptance  of  late  filing  of  comments  in  re  peti- 
tion filed  June  14  by  Appalachian  Bcstg.  Corp. 
for  modification  of  the  Examiner's  order  con- 
trolling hearing  in  re  proceeding  for  ch.  5  in 
Bristol,  Va.-Tenn.  (Dockets  10879-80).  (Action  of 
7/8).  Also  granted  extension  of  time  to  and  in- 
cluding July  1  within  which  to  file  response  to 
above  mentioned  petition.  (Action  of  7/7). 

Gulf  Coast  Bcstg.  Corp.;  Baptist  General  Con- 
vention of  Tex.,  Corpus  Christi,  Tex. — Granted 
petition  of  Baptist  for  an  extension  of  time  to 
and  including  July  29  in  which  to  file  exceptions 
to  initial  decision  in  proceeding  re  ch.  6  (Dockets 
10559-60).  (Action  of  7/8). 

By  Hearing  Examiner  Isadore  A.  Horiig 

By  Memorandum  Opinion  and  Order,  denied 
petition  of  Herald  Corp.  to  enlarge  the  issues  in 
proceeding  re  ch.  7  in  Omaha,  Neb.,  to  include  an 
"adequacy  of  funds"  issue  with  respect  to  KFAB 
(Dockets  9009,  10909).  Also  gave  notice  of  a 
further  hearing  conference  to  be  held  July  9  in 
this  proceeding. 

By  Hearing  Examiner  Millard  F.  French 
Sangamon  Valley  Tv  Corp.;  WMAY-TV  Inc., 
Springfield,  111.— On  motion  of  WMAY-TV  and 
Sangamon,  extended  from  July  5  to  July  14  the 
time  for  filing  proposed  findings  in  proceeding  re 
ch.  2  (Dockets  10701,  03). 

By  Hearing  Examiner  Hugh  B.  Hutchison 
Central  City-Greenville  Bcstg.  Co.;  Muhlenberg 
Bcstg.  Co.,  Central  City,  Ky. — Issued  a  Memoran- 
dum Opinion  and  Order  which  shall  control  the 
subsequent  course  of  hearing  in  proceeding  re 
Dockets  10849,  11028,  the  taking  of  testimony  to 
begin  July  26. 


MAGNACORD  TAPE  RECORDERS 


GATES-QUINCY,  ILL. 


123  Hampshire  St. 
Tel.  8202 


Broadcasting 


Telecasting 


July  19,  1954    •    Page  95 


July  12  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 

WIBV  Belleville  Bcstg.   Co.,  Belleville,  111. — 

License  to  cover  CP  (BP-6480  as  amended)  which 
authorized  change  frequency,  increase  power  and 
change  type  transmitter  (BL-5357). 

WDQN  Ava  Bcstg.  Co.,  DuQuoin,  111.— License 
to  cover  CP  (BP-9325  CP  to  replace  expired 
CP  BML-1519)  which  authorized  change  in  trans- 
mitter and  studio  locations  from  Ava.,  111.,  to 
DuQuoin,  111.  (BL-5363). 

WOIC  Frank  A.  Michalak,  Columbia,  S.  C. — 
License  to  cover  CP  (BP -9031)  as  mod.  which 
authorized  new  standard  broadcast  station  (BL- 
5359). 

Modification  of  CP 

KYOK  Texas  Bcstrs.  Inc.,  Houston,  Tex.— Mod. 
of  license  to  change  name  of  licensee  to  KYOK 
Inc.  (BML-1591). 

WMVO-FM  The  Mount  Vernon  Bcstg.  Co.,  Mt. 
Vernon,  Ohio— Mod.  of  CP  (BPH-1877)  as  mod. 
which  authorized  changes  in  licensed  station  for 
extension  of  completion  date  (BMPH-4928). 

License  for  CP 
KSWO-TV  Oklahoma  Quality  Bcstg.  Co.,  a  co- 
partnership composed  of  R.  H.  Drewry,  J.  R. 
Montgomery,  Ted  R.  Warkentin  and  Robert  P. 
Scott,  Lawton,  Okla.  —  License  to  cover  CP 
(BPCT-708)  as  mod.  which  authorized  new  tv 
station  (BLCT-210). 

Modification  of  CP 
WHAT  Independence  Bcstg.  Co.,  Philadelphia, 
Pa.— Mod  of  CP  (BP-9034)  which  authorized 
change  transmitter  and  studio  locations  and  side 
mount  fm  antenna  on  am  tower  for  extension 
of  completion  date  (BMP-6575). 

License  for  CP 

WNVA  Blanfox  Radio  Co.,  Norton,  Va. — License 
to  cover  CP  (BP-9241)  which  authorized  change 
frequency,  change  hours  of  operation,  increase 
power  and  install  new  transmitter  (BL-5360). 

Renewal  of  License 
WPTS  Midway  Bcstg.  Co.,  Pittston,  Pa.— (BR- 

2868). 

Modification  of  CP 

KOPO-TV  Old  Pueblo  Bcstg.  Co.,  Tucson,  Ariz. 

—Mod.  of  CP  (BPCT-1168)  as  mod.  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  12-1-54  (BMPCT-2258). 

WMIE-TV  WMIE-TV  Inc.,  Miami,  Fla.— Mod.  of 
CP  (BPCT-1390)  which  authorized  new  tv  station 
for  extension  of  completion  date  to  2-1-55 
(BMPCT-2261). 

WROM-TV  WROM-TV  Inc.,  Rome,  Ga.— Mod. 
of  CP  (BPCT-1319)  as  mod.  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  2-9-55  (BMPCT-2268). 

WTVP  (TV)  Prairie  Television  Co.,  Decatur,  111. 
—Mod.  of  CP  (BPCT-1399)  as  mod.  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to -11-12-54  (BMPCT-2269). 

WSJV  (TV)  Truth  Pub.  Co.,  Elkhart,  Ind.— Mod. 
of  CP  (BPCT-1695)  as  mod.  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  12-15-54  (BMPCT-2264). 

WKJG-TV  Northeastern  Indiana  Bcstg.  Co., 
Fort  Wayne,  Ind.— Mod.  of  CP  (BPCT-516)  as 
mod.  which  authorized  new  tv  station  for  exten- 
sion of  completion  date  to  9-15-54  (BMPCT-2253). 

WLAP-TV  American  Bcstg.  Corp.,  Lexington, 
Ky.— Mod.  of  CP  (BPCT-1140)  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  8-3-55  (BMPCT-2267). 


WKLO-TV  Mid-America  Bcstg.  Corp.,  Louis- 
ville, Ky.— Mod.  of  CP  (BPCT-552)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  2-1-55  (BMPCT-2257 ) . 

WPFA-TV  WPFA-TV  Inc.,  Pensacola,  Fla.— 
Mod.  of  CP  (BPCT-1187)  as  mod.  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  2-2-55  (BMPCT-2262). 

License  for  CP 
KROC-TV    Southern    Minnesota    Bcstg.  Co., 
Rochester,  Minn. — License  to  cover  CP  (BPCT- 
796)  as  mod.  which  authorized  a  new  tv  station 
(BLCT-211). 

Modification  of  CP 

WTOK-TV  Southern  Television  Corp.,  Meridian, 
Miss.— Mod.  of  CP  (BPCT-1183)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  2-3-55  (BMPCT-2266). 

KOOK-TV  The  Montana  Network,  Billings, 
Mont.— Mod.  of  CP  (BPCT-1486)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  4-1-55  (BMPCT-2265). 

WBEN-TV  WBEN  Inc.,  Buffalo.  N.  Y. — Mod.  of 
CP  (BPCT-647)  as  mod.  which  authorized  changes 
in  facilities  of  existing  tv  station  for  extension 
of  completion  date  from  8-12-54  (BMPCT-2272). 

KCJB-TV  North  Dakota  Bcstg.  Co.,  Minot,  N.  D. 
—Mod.  of  CP  (BPCT-1333)  as  mod.  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  10-1-54  (BMPCT-2260). 

WOTV  (TV)  Winston-Salem  Bcstg.,  Richmond, 
Va.— Mod.  of  CP  (BPCT-1623)  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  2-2-55  (BMPCT-2263). 

WSLS-TV  Shenandoah  Life  Stations  Inc., 
Roanoke,  Va.— Mod.  of  CP  (BPCT-855)  as  mod. 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  11-1-54  (BMPCT-2259). 

KOMO-TV  Fisher's  Blend  Station  Inc.,  Seattle, 
Wash.— Mod.  of  CP  (BPCT-407)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  11-10-54  (BMPCT-2270). 


July  13  Decisions 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 

Actions  of  July  9 
Modification  of  CP 
WHOA   San  Juan,  P.  R.,   Continental  Bcstg. 
Corp. — Granted  Mod.  of  CP  for  extension  of  com- 
pletion date  to  1-4-55;  condition  (BMP-6567). 

WFLW  Hodgenville,  Ky.,  V.  R.  Anderson — 
Granted  Mod.  of  CP  for  extension  of  completion 
date  to  1-17-55  (BMP-6570). 

Actions  of  July  8 
Remote  Control 
WOPI  Bristol,  Tenn.,  Radiophone  Bcstg.  Station 
WOPI  Inc. — Granted  authority  to  operate  trans- 
mitter by  remote  control. 

Granted  License 
WWOL-FM  Buffalo,  N.  Y.,  Greater  Erie  Bcstg. 

Co. — Granted  license  for  fm  broadcast  station; 
ch.  281  (104.1  mc),  7.7  kw  (BLH-971). 

Actions  of  July  7 

WGST-FM  Atlanta,  Ga.,  Board  of  Regents, 
University  System  of  Ga. — Granted  authority  to 
change  location  of  remote  control  point. 

KVAL-TV  Eugene,  Ore.,  Eugene  Television  Inc. 
— Granted  Mod.  of  CP  to  extend  completion  date 
to  1-13-55. 

Actions  of  July  6 
Granted  License 
KMRC  Morgan  City,  La.,  Tri-City  Bcstg.  Inc. 

— Granted  license  for  am  station;  1430  kc,  500  w, 
D  (BL-5340). 


WLBN  Lebanon,  Ky.,  Lebanon-Springfield 
Bcstg.  Co. — Granted  license  covering  increase 
in  daytime  power  to  1  kw  (1590  kc,  1  kw,  D) 
(BL-5335). 

KAVE  Carlsbad,  N.  M.,  Carlsbad  Bcstg.  Corp. 

— Granted  license  covering  installation  of  new 
transmitter;  1240  kc,  250  w,  U  (BL-5332). 

Modification  of  License 
WAMS  Wilmington,  Del.,  Wilmington  Tri-State 
Bcstg.  Co.  Inc. — Granted  mod.  of  license  to  change 
name  of  licensee  to  Rollins  Bcstg.  of  Del.  Inc. 
(BML-1589). 

KFRM,  KMBC-AM-TV  Kansas  City,  Mo.,  WHB 
Bcstg.  Co. — Granted  Mod.  of  license  to  change 
name  of  licensee  to  KMBC  Bcstg.  Co.  (BML-1590) 
(BMLRE-370)  (BMPCT-2220). 

Granted  CP 

WEAR-TV  Pensacola,  Fla.,  Gulfport  Bcstg.  Co. 

— Granted  CP  to  replace  expired  CP  (BPCT- 
863)  as  mod.  which  authorized  new  tv  station; 
completion  date  1-2-55  (BPCT-1876). 

Modification  of  CP 
WCBY  Cheboygan,  Mich.,  Straits  Bcstg.  Co.— 

Granted  Mod.  of  CP  for  approval  of  antenna, 
transmitter  and  studio  location;  condition  (BMP- 

6554). 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown:  KTHE 
(TV)  Los  Angeles,  Calif.,  to  1-28-55;  KFSA-TV 
Fort  Smith,  Ark.,  to  1-31-55:  KCMO-TV  Kansas 
City,  Mo.,  to  2-3-55;  WBAL-TV  Baltimore,  Md.,  to 
2-1-55:  KCTV  (TV)  Sioux  City,  Iowa,  to  2-1-55: 
KIMA-TV  Yakima,  Wash.,  to  1-20-55;  KLRS 
Mountain  Grove,  Mo.,  to  2-7-55. 

Action  of  July  2 
Remote  Control 
WRBL  Columbus,  Ga.,  Columbus  Bcstg.  Co. — 

Granted  authority  to  operate  transmitter  by 
remote  control  while  using  non-directional  an- 
tenna. 


July  14  Decisions 

TV  AND  AM  BROADCAST  ACTIONS 
Extension  of  Time 

The  Commission  granted  six  months  extension 
of  time  for  the  following  tv  grantees  to  construct 
their  stations: 

WJOL-TV  Joliet,  111.,  Joliet  Television  Inc.,  ch. 
48  (BMPCT-2059);  KCOA  (TV)  Corona,  Calif., 
KOWL  Bcstg.  Co.,  ch.  52  (BMFCT-2069) ;  WAZL- 
TV  Hazleton.  Pa.,  Hazleton  Television  Corp.,  ch. 
63  (BMPCT-1650);  also  granted  application 
(BPCT-1850)  for  replacement  of  expired  CP  of 
WFRB-TV  Utica  N.  Y.,  Richard  H.  Balch,  ch.  19 
(BPCT-1281),  and  extended  same  for  six  months. 

Renewal  of  License 

The  following  stations  were  granted  renewal 
of  licenses  for  the  regular  period: 

KDKA  Pittsburgh,  Pa.;  KYW  Philadelphia, 
Pa.;  WHP  Harrisburg,  Pa.;  WMRF  Lewistown, 
Pa.;  WNAE  Warren,  Pa.;  WNCC  Barnesboro,  Pa.; 
WNOW  York,  Pa.;  WORK  York,  Pa.;  WPAZ 
Pottstown,  Pa.;  WPEL  Montrose,  Pa.;  WPEN 
Philadelphia,  Pa.;  WPIC-AM-FM  Sharon,  Pa.; 
WPIT  Pittsburgh,  Pa.:  WPPA-AM-FM  Pottsville, 
Pa.;  WRRN  (FM)  Warren.  Pa.;  WEJL  (FM) 
Scranton,  Pa.;  WQAN  Scranton,  Pa.;  WRAK- 
AM-FM  Williamsport,  Pa.;  WRAW  Reading,  Pa.; 
WRTA  Altoona,  Pa.;  WSAJ  Grove  City,  Pa.; 
WSAN  Allentown,  Pa.:  WSCR  Scranton,  Pa.; 
WTEL  Philadelphia.  Pa.;  WTUX  Wilmington, 
Del.;  WVPO  Stroudsburg,  Pa.;  WWPA  Williams- 
port,  Pa. 


July  14  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 

WJLD  Homewood,  Ala.  Johnston  Bcstg.  Co. 
(George  Johnston  and  George  Johnston  Jr.,  part- 
ners)—Mod.  of  CP  (BP-8656)  as  mod.,  which  au- 
thorized changes  in  the  antenna  system  by  add- 
ing tv  antenna  (increase  height)  for  extension 
of  completion  date  (BMP-6580). 

WCAR  Detroit,  Mich.,  WCAR  Inc.— Mod.  of 
CP  (BP-5971)  as  mod.,  which  authorized  change 
power  and  hours  of  operation,  installation  of  new 
transmitter  and  DA  for  day  and  night  (DA-2)  and 
change  transmitter  and  studio  locations  for  ex- 
tension of  completion  date  (BMP-6576). 

Renewal  of  License 
WGMS  Washington,  D.  C,  The  Good  Music 
Station  Inc.— (BR-1403). 

License  for  CP 
WJBF-TV     Augusta,     Ga.,  Georgia-Carolina 
Bcstg.  Co.— License  to  cover  CP  (BPCT-641)  as 
mod.,  which  authorized  a  new  tv  station  (BLCT- 
213). 

WXYZ-TV  Detroit,  Mich.,  WXYZ  Inc.— License 
to  cover  CP  (BPCT-1847)  which  authorized  an 
auxiliary  antenna  at  main  transmitter  site 
(BLCT-219). 

Modification  of  CP 
WBEN-TV  Buffalo,  N.  Y.,  WBEN  Inc.— Mod  of 

CP  (BPCT-915)  as  mod,  which  authorized  in- 
stallation of  auxiliary  transmitter  at  the  main 
transmitter  site  to  extend  completion  date 
(BMPCT-2271). 


Carolina  Network 
SJO.OOO.OO 

The  only  station  in  an  attractive 
smaller  market.  A  combined  instal- 
lation makes  possible  a  very  eco- 
nomical operation  and  opportunity 
for  sizable  profits.  This  is  an  ideal 
property  for  two  active  partners. 
Liberal  financing  is  available. 


Midwest  Independent 

$12J9000.@0 

The  only  station  in  one  of  the 
largest  single  station  markets  in 
the  midwest.  Always  profitable 
under  absentee-ownership.  Ap- 
proximately $20,000.00  net  quick 
assets  included. 


Appraisals    •    Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON.  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St 
Exbrook  2-5672 


Page  96    •    July  19,  1954 


Broadcasting    •  Telecasting 


r 

PRQFESSIQI^ 

^ AL  CARDS 

—  

JANSKY  &  BAILEY 

ecutive  Offices 

1735  De  Sales  St.,  N.  W. 
Rces  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
ashington,  D.  C.         ADams  4-2414 
Member  AFCCE  * 

JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 

—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE  * 

GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  ' 

 ,  

ommercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
1TERNATIONAL  BLDG.       Dl.  7-1319 
WASHINGTON,  D.  C. 

O.  BOX  7037          JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  * 

A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
MUNSEY  BLDG.          REPUBLIC  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 

GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.       National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  • 

Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8213 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 

FRANK  H.  MclNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  * 

RUSSELL  P.  MAY 

711  14th  St.,  N.  W.           Sheraton  Bldg. 
Washington  5,  D.  C.          REpublic  7-3984 

Member  AFCCE  * 

WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.             Dallas,  Texas 
1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCE  • 

PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 

KEAR  &  KENNEDY 

102  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 

A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 

GUY  C.  HUTCHESON 

P.  O.  Box  32               AR.  4-8721 
1100  W.  Abram 
ARLINGTON,  TEXAS 

ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 

LYNNE  C.  SMEBY 

"Registered  Professional  Engineer" 

311  G  St.,  N.  W.                EX  3-8073 
WASHINGTON  5,  D.  C. 

GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Profetiional  Experience 
Radio-Tele  vition- 
Electronlcs-Communlcatlons 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-11S0 — Executive  S-SSS1 
(Nighta-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 

WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 

WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  • 

ROBERT  L.  HAMMETT 

CONSULTING  RADIO  ENGINEER 
230  BANKERS  INVESTMENT  BLDG. 
SAN  FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 

JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.                 Hiland  7010 
KANSAS  CITY,  MISSOURI 

Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.          NA.  8-2698 
1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 

CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 

These  Engineers  .  .  . 

ARE  AMONG  THE 
FOREMOST 
IN  THE  FIELD 

QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 

IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  o  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 

Member  AFCCE  * 

SERVICE  DIRECTORY 

Custom-Built  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 

COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 

SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among   them,   the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 

TO  ADVERTISE  IN  THE 
SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 

1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 

Broadcasting   •  Telecast 

[NG 

July  19,  1954    •    Page  97 

CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:  Undisplayed — Monday  preceding  publication  date.  Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20tf  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 
$2.00  minimum. 

All  other  classifications  30#  per  word — $U-00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants  :  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecast!  no  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Mississippi  daytime  indie  wants  manager  with 
strong  sales  experience  and  managerial  ability. 
No  dreamers,  drifters,  artiste.  Begin  salary 
$85.00  week  plus  override  and  car  expense. 
Good  living  conditions.  Send  resume  of  expe- 
rience— personal  background — photo.  Box  644D, 
B-T. 


Manager  experienced  in  personnel,  sales,  all 
phases  for  small  isolated,  single  market  station. 
$400.00  monthly,  plus  percentage.  Box  911D,  B-T. 


Sales-  promotion  manager — tv-radio  operation  in 
top  market  looking  for  aggressive,  imaginative, 
hard-hitting,  but  well  balanced  promotion  direc- 
tor. Must  have  tv  or  radio  experience.  This  is 
a  position  with  a  pioneer  tv  and  radio  operation 
(vhf)  and  only  top  personnel  will  be  considered. 
State  complete  qualifications,  background,  salary, 
references,  family  status,  etc.  Box  987D,  B-T. 


Profitable  midwest  daytimer  wants  manager  will- 
ing to  invest  at  least  $5,000  for  sizable  stock  pur- 
chase. First  qualification  is  ability  to  sell.  All 
confidential.   Box  IE,  B-T. 


Salesmen 


Time  salesman.  Salary  plus  commission.  Good 
market.    ABC  network.    Texas.    Box  956D,  B-T. 


Excellent  financial,  lifetime  opportunity  for  hard- 
hitting successful  salesmen  for  Boston,  Detroit, 
Chicago  and  Pittsburgh  areas.  Travel  expenses, 
salary  and  liberal  commission.   Box  999D,  B-T. 


Time  salesman  wanted.  Combined  radio-tele- 
vision operation.  Guarantee  and  commission. 
Send  complete  experience  resume  to  Box  4E, 
B-T.  Here  is  opportunity  for  permanent  con- 
nection. 


Need  top-notch  local  salesman  for  aggressive  10,- 
000  watt  station.  Good  opportunity  with 
guaranteed  salary  plus  commission.  State  age, 
experience  and  references.  Contact  Rex  Lathen, 
KIOA,  Des  Moines,  Iowa. 


Experienced  radio  salesman  wanted.  Prefer  Fred 
Palmer  graduate.  Established  1,000  watt  south- 
west Mutual  station,  friendly  town  of  8,500.  Per- 
manent position.  Send  complete  account  of  sales 
background,  references  and  salary  expected. 
Contact  Dave  Button,  Manager,  KSVP,  Artesia, 
N.  M. 


WFAR,  Farrell,  Pa.,  target  date  mid-August,  has 
commercial  manager  opening. 


Salesman.  Will  pay  straight  salary  and  liberal 
annual  bonus  to  the  right  family  man.  Write 
WFKY,  Frankfort,  Kentucky. 


Salesman  at  once,  man  or  woman.  25%  commis- 
sion, 5000  watt,  day  and  night.  WKNK,  Muske- 
gon, Michigan. 


Salesman-announcer.  Good  long  term  opportunity 
for  dependable  worker.  WSMI,  Litchfield,  Illinois. 


Announcers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 


Interested  in  good  live  hillbilly  disc  jockey,  one 
who  is  ad-lib  salesman  and  has  full  work  knowl- 
edge of  hillbilly  and  folk  music  records.  Station 
in  good  market  for  this  type  of  work.  Box  920D, 
B-T. 


Experienced  announcer.  Prefer  1st  phone.  Mon- 
tana.   Permanent.    Good  salary.    Box  928D,  B-T. 


Want  dependable  staff  announcer.  Send  resume. 
ABC  network.    Texas.    Box  957D,  B-T. 


Not  the  most  powerful,  but  certainly  one  of  the 
best  stations  in  Virginia  has  a  staff  announcer 
opening.  Prefer  approximately  two  years  experi- 
ence in  southeast  radio,  as  salary  is  better  than 
average.  This  is  our  first  opening  in  four  years. 
Box  976D,  B-T. 


Help  Wanted— (Cont'd) 


Combination  announcer-first  class  engineer 
wanted  for  one  kw  independent  station.  Send 
disc  or  tape  and  picture  to  WFPM,  Fort  Valley, 
Georgia. 

Immediate  opening  for  qualified  announcer  in 
leading  station  of  fast  growing  southern  city. 
Send  resume,  photo,  audition  and  salary  require- 
ments to  Program  Director,  WGAC,  Augusta, 
Georgia. 


Experienced  announcer  wanted  immediately. 
Send  tape,  background  and  references.  WIFM, 
Elkin,  North  Carolina. 


Combination  man  .  .  .  announcer  and  play-by- 
play sports  for  football  and  basketball.  No  sum- 
mer play-by-play.  Must  be  good  announcer,  good 
salary,  excellent  working  conditions.  Audition 
tape  and  interview  necessary.  Apply  WJBC, 
Bloomington,  Illinois. 


Staff  announcer  wanted.  Good  voice.  Permanent 
...  no  drifters.  Send  tapes  and  letters  to  WJPR, 
Greenville,  Mississippi. 


Technical 


Engineer  with  sales  or  announcing  ability. 
Salary  open.  Good  opportunity  for  right  man  to 
advance  with  established  1000  watt  independent. 
Virginia.    Send  photo  and  tape.    Box  998D,  B-T. 


Experienced  video  operator  for  southwest  resort 
area  vhf.  First  phone  preferred.  Pay  commen- 
surate with  experience.  Box  16E,  B-T. 


Chief  engineer  looking  for  permanent  position 
with  ambition  to  advance  himself  and  station. 
Position  is  engineering  board,  air  work  and  main- 
tenance. Station  is  top  equipment  southwest 
1,000  watts  Mutual.  Good  staff,  friendly  town. 
Top  salary  for  honest,  efficient,  cooperative  fam- 
ily man  with  car,  who  has  good  voice.  Prefer 
at  least  three  years  experience  as  chief.  If  you 
are  non-alcoholic,  not  a  hop  head  and  a  level 
headed  genius,  contact  Dave  Button,  Manager, 
KSVP,  Artesia,  New  Mexico. 


Engineer,  technicians — Must  have  experience. 
Please  contact  E.  E.  Rety,  WBUF,  184  Barton 
Street,  Buffalo,  New  York. 


Engineer-announcer.  Must  have  1st  class  license 
to  operate  transmitter  for  non-commercial  edu- 
cational station.  Supply  snapshot  and  recording. 
Mail  only.  Station  WHYY,  Architects  Building, 
Philadelphia  3,  Pa. 


Production-Programming,  Others 


Local  newsman:  Station  which  recognizes  local 
news  as  most  valuable  asset,  seeks  newsman  who 
feels  same  way.  Must  have  solid  reporting  back- 
ground and  good  voice.  Good  opportunity  at 
financially  sound  independent.    Box  726D,  B-T. 


Opportunity  male  copywriter  with  announcing 
experience.  Submit  samples.  Texas.  Box  955D, 
B«T. 


Music  librarian — Experienced  with  transcriptions 
and  records.  Duties  include  programming  record- 
ed music  for  radio  and  television  station.  Start- 
ing salary  $300-$350  per  month.  Give  experience. 
Box  966D,  B-T. 


Girl  with  executive  ability.  Experienced  in  traf- 
fic. Superior  intelligence  and  personality  neces- 
sary. Position  entails  agency  and  network  con- 
tacts as  well  as  having  complete  charge  of  tele- 
vision traffic  dept.  Starting  salary  $350-$400  per 
month.  Give  experience,  include  photo.  Box 
967D,  B-T. 


Help  Wanted— (Cont'd) 


Experienced  newscaster  in  big  market.  Experi- 
ence in  gathering  and  writing  news  as  well  as 
broadcasting  desirable — Local  news  stressed.  Box 
14E,  B-T. 


Good  continuity  writer,  preferably  young  woman 
who  writes  strong  brisk  sales  copy  for  5,000  watt 
radio  station  in  central  New  York.  Good  oppor- 
tunity. Excellent  working  conditions.  Write  full 
details  on  qualifications  to  Box  20E,  B-T. 


Television 


Help  Wanted 


Managerial 


Operations  director — with  a  television  station 
that  has  everything!  KCKT  goes  on  the  air  this 
fall  with  channel  2,  100,000  watts,  1000  ft.  tower, 
new  modern  studios,  latest  GE  equipment,  large 
captive  audience.  Cost  has  not  been  spared  to 
make  KCKT  a  neat,  compact  operation.  Here 
is  a  real  opportunity  for  one  that  likes  a  chal- 
lenge and  has  ideas"  to  go  with  it.  Write  Man- 
ager, KCKT,  Box  182,  Great  Bend,  Kansas. 


Tv  sales  manager.  Vhf  station  in  isolated  agri- 
culture market  with  captive  audience  is  looking 
for  man  with  tv  sales  background  to  head  up  tv 
sales.  While  this  man  will  sell  tv  exclusively 
small  or  medium  market  radio  experience  will 
be  helpful.  If  you  know  how  to  dig  sponsors 
out  from  under  rocks  write  in  detail  to  Frank  C. 
Mclntyre,  KLIX  is  Klickin',  Twin  Falls,  Idaho. 


Salesmen 


Topnotch  TV  salesman  for  topnotch  TV  station 
in  rich  market.  WFMY-TV,  Greensboro,  N.  C, 
wants  to  hire  a  man  of  high  caliber,  excellent 
sales  record,  good  character,  keen  judgment  and 
pleasant  personality  to  represent  station  as  ac- 
count executive.  TV  experience  not  necessary, 
but  radio,  a  must.  Will  pay  substantial  base 
salary  plus  good  commission.  Send  detailed  in- 
formation about  background  and  small  photo. 
WFMY-TV  operation  and  Greensboro  market 
will  pleasantly  surprise  you.  Position  available 
immediately. 


Announcer 


Wanted  at  once,  experienced  sportsman  for  tv 
sportscast.  Am  play-by-play.  Contact  Len  An- 
derson, WKBH-WKBT,  LaCrosse,  Wisconsin.  Live 
wire  deal  for  the  right  man. 


Production-Programming,  Othert 


Traffic — experienced  only.  Furnish  references 
and  salary  expected.  Box  19E,  B-T. 


Situations  Wanted 


Managerial 


Sales  manager-general  manager  am-tv.  Having 
sold  my  own  network  1st  50  market  station  I'm 
now  satisfactorily  employed  same  capacity;  but 
not  happily.  You  check  my  productive  eighteen 
year  industry  record.  In  return  I  seek  one  owner- 
ship employment.    Confidential.    Box  961D,  B-T. 


Station  manager  or  sales  manager,  3  years  radio 
sales,  5  years  tv  sales.  Last  3  years  as  sales 
manger  of  tv.  Agency  and  network  contacts. 
Know  how  in  building  and  maintaining  local 
sales  force.  Stable  and  dependable.  Excellent 
references.    Box  977D,  B-T. 


Manager — 13  years  in  all  phases  with  5  in  man- 
agement. College  graduate.  Good,  stable  record 
of  performance.  Age  33,  married  and  hard  work- 
er.   Midwest.  Box  997D,  B-T. 


Manager  highly  successful  in  producing  profits 
seeks  location  in  Florida,  Texas,  Arizona  or 
California  for  daughter's  health.  Will  manage, 
lease  or  invest  in  radio  or  sell  tv.  Waiting  to  be 
sold  on  your  location  and  will  in  turn  sell  you  on 
my  ability  to  produce  from  the  record.  If  you 
are  answering  ads,  answer  this  one  if  you  believe 
in  profits.    Box  2E,  B-T. 


Manager-sales  experienced,  age  31,  family  man. 
$125.00.  minimum  weekly,  presently  located,  N.  C. 
Have  operated  both  net  and  indie.  Box  18E,  B-T. 


Situations  Wanted  (Confd) 


Situations  Wanted  (Confd) 


Situations  Wanted  (Confd) 


Sales  manager — general  manager — former  owner. 
Over  20  years  experience  all  phases.  Community 
and  civic  leader,  family  man.  Top  references 
from  industry  leaders.   Box  38E,  B»T. 


Salesmen 


Wanted:  Selling  experience.  15  years  in  announc- 
ing, producing,  programming.  Sales  only  pre- 
ferred. Accept  combination.  6V2  years  present 
station.  Box  27E,  B-T. 


Announcers 


Sportscaster,  7  years  experience,  outstanding 
play-by-play  football,  basketball,  baseball.  Ex- 
cellent voice,  reliable,  accurate.  Desire  college 
or  pro  games.   Box  723D,  B'T. 


Sports-sales.  Sports  announcer  and  salesman, 
now  employed,  available  September  first.  Box 
770D,  B'T. 


Newsman:  6V2  years  radio.  Authoritative,  com- 
mercial delivery.  Young,  single.  Interested 
major  market— 5  kw  up.    Box  841D,  B'T. 


Newswriter,  2V2  years  newspaper,  3  months  ra- 
■dio-tv  experience.  Veteran,  single.  Box  899D, 
B-T. 


Four  years  experience  announcing,  program  di- 
rector. Married,  25,  college  grad,  NBC  school, 
veteran.  Need  position  offering  advancement. 
Box  925D,  B'T. 


Sports  director — network  calibre  all  sports.  Ex- 
cellent recommendations.  Eight  years  radio-tele- 
vision. News-special  events.  1,500,000  market. 
Station  failure.  Box  944D,  B'T. 


Announcer.  Five  years  experience,  news,  DJ. 
Capable.  Finest  references.  College  graduate. 
Box  975D,  B'T. 


Announcer:  Midwestern  Broadcasting  School 
graduate,  strong  on  news,  DJ,  commercials.  Sin- 
gle, 24.    Tape  available.    Box  979D,  B'T. 


Announcer  and  program  director — Eight  (8)  years 
everyday  experience.  All  types  equipment.  Pre- 
fer south  or  east.  Not  a  drifter.  Presently  em- 
ployed. Television  experience.  References  ex- 
cellent. Will  give  personal  audition.  Married. 
Sports,  color.  Excel  on  personal  interviews  and 
disc  work.  Have  degree  in  music.  Box  981D, 
B'T. 


Experienced  play-by-play  announcer  looking  for 
station  with  lots  of  work.  Married.  Two  years 
of  television  experience,  too.    Box  982D,  B'T. 


Announcer-sportscaster — 10  years.  Presently  em- 
ployed. Last  6  years  same  employer.  Versatile. 
Staff  and  play-by-play.  Am  or  tv.  College  gradu- 
ate.   Box  983D,  B-T. 


Announcer  with  English  accent  seeks  position 
where  such  is  desirable.    Reply  Box  985D,  B'T. 

Young  man,  experienced  board  operator,  DJ 
work,  reading  news,  wants  permanent  position. 
Box  990D,  B'T. 


Announcer  with  ten  months  combo  experience, 
also  interested  in  tv.  Single,  23,  vet,  references. 
$60-$55.    Box  992D,  B'T. 


Announcer  with  first  phone.  Seven  years  experi- 
ence. Network  caliber.  Experienced  all  phases 
radio,  tv.  Desire  California,  all  inquiries  con- 
sidered. Object,  permanency.  Call  Richard 
Horner,  Muskegon,  Michigan,  2-8593.  Box  995D, 
B'T. 


Staff-sports  announcer  seeking  position  with  pro- 
'  gressive  station — 6  years  diversified  experience. 
Tapes,  references  available.    Box  3E,  B'T. 


Chief  announcer-sports  director — 6  years  com- 
mercial experience — 2  as  sports  director.  Out  of 
Army  Sept.  1 — service  narrator  top  Signal  Corps 
films.  Prefer  joint  operation  northeast,  Califor- 
nia. Answer  all.  Married,  top  references.  Box 
12E,  B'T. 


Pacific  N.W.  attention.  First  phone,  2  years  am 
transmitter,  control,  little  announcing,  some  tv. 
Age  30,  family  car.  Visting  area  soon.  Box  13E, 
B'T. 


Experienced  staff  announcer,  excellent  delivery, 
news,  very  good  commercials.  Knowledge  sports, 
DJ,  operate  board.  Salary  secondary  to  oppor- 
tunity.  Will  travel.  Box  22E,  B'T. 


Combo  man — 3rd  class  permit,  college  graduate. 
Experience  light,  strong  news,  sports  play-by- 
play. 250-500  watt  station.  Car,  draft  exempt. 
Box  25E,  B'T. 


Announcer,  light  experience,  good  DJ,  news, 
sports,  board,  disc  tape.    Box  29E,  B-T. 


Announcer-presently  employed  N.Y.C.— 3  years 
experience-personality  DJ,  news,  console.  Box 
30E,  B'T. 


Two  combo  men,  first  phone,  desire  jobs  imme- 
diately. Prefer  coasts  of  California,  Texas, 
Florida  or  overseas.   Box  34E,  B«T. 


Top  play-by-play  man  with  1st  phone.  Employed 
as  chief  engineer,  sports  director,  staff  an- 
nouncer. Desire  to  relocate,  southwest,  south, 
midwest.  Top  references  present  employers. 
Sober  family  man  desires  permanency  with  op- 
portunity for  advancement.  Box  40E,  B'T. 


Combo-man.  First  phone,  two  years  experience. 
Age  29,  married.  Box  41E,  B-T. 


Announcer — production  engineer.  1st  ticket,  pres- 
ently employed,  50  kilowatt,  full  combo— no 
maintenance.  Seeking  change.  Unusual,  pleasing 
voice.  Lou  Anthony.  South  1816  Maple  Blvd., 
Spokane,  Washington.  Riverside  8375. 


General  staff-hard  working,  versatile,  available 
now,  married,  veteran,  tape  and  resume  on  re- 
quest. Don  Barton,  26  Linden  Street,  Brooklyn 
21,  N.  Y. 


Staff  announcer — strongest  on  rural  disc,  farm 
programs.  Limited  experience.  Preferably  south- 
east. Roy  Bone,  6435  South  Yale,  Chicago, 
Illinois.    Phone  Englewood  4-2890. 


Negro  DJ,  tape,  references.  Jimmy  Byrd,  107 
Princeton,  Hempstead,  New  York. 


Announcer,  26.  BA  degree.  1  year  experience. 
Strong  news,  commercials  and  music.  $70  min- 
imum. Phone,  Ken  Mann,  Livingston  8-3077, 
4734  S.  Kimbark,  Chicago  15,  Illinois. 


Here  I  am  again — announcer,  news,  music,  sports. 
Good  DJ.  Graduate  Midwestern  Broadcasting 
School.  Has  car,  will  travel.  Single.  Audition 
disc  available.  George  Pochos,  215  East  153rd 
Street,  Harvey,  Illinois. 


Experienced  announcer.  Excellent  references. 
Prefer  south.  Handicapped.  Handle  controls. 
Harvey  Streu,  429  Second  Avenue,  Southeast, 
Minneapolis,  Minnesota. 


Permanent  Florida  location  wanted.  DJ,  news, 
football,  basketball  play-by-play.  3rd  ticket. 
Board  experience,  married.  Best  reference  pres- 
ent employer.  Available  Florida  August  5  for 
interview.    Box  524,  Ashland,  Kentucky. 


Announcers-writers,  thoroughly  trained  all 
phases  by  top  professionals.  Midwestern  Broad- 
casting School,  228  S.  Wabash  Ave.,  Chicago  4, 
111.    Wabash  2-0712. 


Technical 


Qualified  chief  engineer-top  flight  combo  an- 
nouncer 13  years  experience,  seeking  similar  as- 
signment California  or  southwest.  Versatile. 
Precision  smooth  board  operator  experience  as 
program  director.  Experienced  complete  station 
installation,  unattended  remote  control,  mainte- 
nance, directional  systems.  References.  Available 
two  weeks  notice.  Box  945D,  B-T. 


First  phone  engineer,  four  years  experience  am- 
fm.  Presently  employed  combo.  Want  studio  or 
control  job  in  progressive  tv  station.  Will  con- 
sider am  control  in  large  station.   Box  980D,  B'T. 


Better     opportunity-network  station.  Present 

chief.     Experienced   am;    all  phases   tv;  xmtr 

camera,  switcher,  micro-wave  relay.  Box  996D, 
B'T. 


Chief  engineer  western  United  States.  Will  man- 
age personnel  and  technical  problems  economi- 
cally. High  power  am-tv  communications  ex- 
perience. References.  Age  29.  Married.  Box 
15E,  B'T. 


First  phone  long  experience  radio,  television  re- 
pairs, graduate  electronics,  two  colleges,  wants 
transmitter  operator,  daytime  station.  Box  23E, 
B'T. 


Engineer,  1st  phone,  6  years  experience  all 
phases  am-fm  broadcasting.  Presently  employed. 
Seek  permanent  employment  with  well  estab- 
lished station.  Will  travel.  Box  26E,  B'T. 


Engineer,  1st  phone,  recent  graduate.  Also  com- 
pleted Schillinger  System  of  musical  composition 
and  arranging — N.Y.U.  Radio  background,  music 
composition-Columbia  University — 4  years.  Dance 
band  arranging  experience.  Desire  technical 
experience  where  my  musical  background  will 
be  utilized.  Ted  Andrzewski,  1018  E.  25th  Street, 
Paterson  3,  N.  J.  Lambert  3-7988. 


Commercial  radio  operator  would  like  to  break 
into  broadcast  or  tv.  1st  telegraph  and  1st  phone. 
Married,  27,  veteran.  William  Berkley,  12  Bryce 
Ave.,  Glen  Cove,  New  York. 


Production-Programming,  Others 


Program-sports  director:  Hypo  your  profits  eco- 
nomically! Salable  programming,  production, 
play-by-play  sports.  7  years;  $100  plus  talent. 
Box  913D,  B'T. 


Program  director-news  director.  35,  mature,  fam- 
ily, college  graduate,  ex-Army  officer.  Excellent 
background  station  administration  and  operation. 
Desire  change.  Presently  employed  lkw  in  mid- 
west. Resume,  tape,  photo  on  request.  Available 
1,  2  week  notice.  Box  951D,  B»T. 


Newsman-announcer  seeking  opportunity  in  mid- 
west. Six  years  experience,  radio  and  tv,  author- 
itative performer,  capable  writer.  Box  6E,  B'T. 


Exceptionally  good  newsman-announcer.  Im- 
pressive record.    Proven  rating.  Box  17E,  B'T. 


Promotion  manager — 8  years  experience  with  sta- 
tion, network,  newspaper,  4A  agency,  consult- 
ant group.  Creates,  writes  and  organizes  hard- 
hitting sales,  exploitation,  audience  building  cam- 
paigns. Young,  single.  Will  relocate.  Box  32E, 
B'T. 


Broadcaster:  8  years  experience  in  production- 
programming,  music,  news,  sports,  sales  (pro- 
motion), continuity,  traffic,  engineering  (third 
ticket)  and  special  events.  Available  immedi- 
ately. Married,  vet,  Age  32.  Salary  open.  Box 
42E,  B'T. 


Television 


Situations  Wanted 


Managerial 


Sales  manager — general  manager — A  $30,000  a 
year  television  station  sales  executive  wants  to 
put  his  talent,  persuasiveness  and  managerial 
ability  to  work  in  an  operation  where  he  can 
gain  partial  equity  and  participate  in  ownership. 
Willing  to  invest.  Personal  billings  average  over 
one  million  annually  past  few  years.  I  don't  need 
big  money  to  start  with.  If  the  partial  owner- 
ship proposition  is  fair  and  hte  earning  poten- 
tial is  there,  that's  sufficient.  Now  employed  by 
major  market  vhf  station.  Strong  on  sales,  pro- 
gramming and  promotion.  Four  years  experience 
exclusively  in  tv:  Over  13  years  radio-tv  com- 
bined. Solid  citizen,  family  man,  hard  worker. 
Desire  west,  northwest,  southwest  or  Florida. 
Replies  strictly  confidential.  Box  37E,  B«T. 


Salesmen 


Salesman:  Eight  years  selling  executives  food  and 
publication  fields.  Fordham  evening  college 
graduate.  Majoring  in  English  literature  and 
television.  Theatre  experience  backstage  at 
Blackfriars  and  Sea  Cliff  Summer  Theatre.  De- 
sires position  combining  sales  and  production. 
Single,  30,  disabled  veteran,  own  car.  Will  re- 
locate anywhere.  $75.00  per  week,  salary  or 
draw.   Available  August  15,  1954.   Box  916D,  B'T. 


Technical 


Experienced  television  transmitter  engineer 
wishes  to  relocate.  Family  man,  presently  em- 
ployed. Good  reference.  Available  August  10, 
'54.    Box  988D,  B'T. 


(Continued  on  next  page) 
f   '  1  ~~  N 

STOP  .  .  .  LOOK  .  .  .  LISTEN  .  .  . 
f       TO  THESE  RESULTS  ^ 


A  Florida  Publisher  Writes: 

".  .  .  My  use  of  BROADCASTING  • 
TELECASTING  Magazine  classified  ads 
over  a  period  of  five  months  has  sold 
422  copies  of  our  new  Speakers  Diction- 
ary to  radio  and  television  stations 
throughout  the  U.S.A.,  Canada,  Puerto 
Rico  and  the  Hawaiian  Islands.  I  know 
this  result  was  through  BROADCAST- 
ING •  TELECASTING  because  my  ap- 
peal to  radio  and  television  stations  was 
only  advertised  in  B«T  .  .  .  Sales  are 
still  coming  in. 

(signed) 
Rod  Arkell, 
Sebring,  Fla. 

B*T  can  do  the  same  for  you. 
When  do  we  start? 
V  i 


Situations  Wanted — (Cont'd) 


For  Sale— (Cont'd) 


Help  Wanted— (Cont'd) 


Technical 


Experienced  1st  phone  operator.  10  years  all 
phases  am,  last  6  as  chief.  Age  29,  married, 
family,  car,  completely  reliable.  Desire  switch  to 
tv  or  large  am  transmitter.  Box  994D.  B'T. 

Technical  director  with  top  background,  have 
built  vhf  and  uhf  stations,  reasonable  salary. 
Box  5E,  B»T. 


Versatile  thoroughly  trained  in  all  tv  studio  oper- 
ations desires  opportunity  in  production  or  tech- 
nical department.  Available  now,  anywhere.  Box 
36E,  B«T. 


Production-Programming,  Others 


Young  journalism  graduate  desires  opportunity 
in  television  copy-service.  Five  years  radio  writ- 
ing, sales,  commercial  managership  background. 
Employed.  Prefer  temperate  climate.  Box  917D, 
B-T. 

Photographer — 9  years  experience  newspaper  and 
television,  movies,  stills,  slides,  editing.  Avail- 
able thru  staff  cutback.  Resume  and  recommen- 
dations.   Box  978D,  B-T. 

Newsman.  Experienced.  Excellent  on  camera 
delivery.  Good  reporter,  writer,  cameraman  and 
film  editor.  Very  best  background  and  refer- 
ences. Can  top  any  competition,  keep  sponsors 
happy.    Box  984D,  B-T. 


Actor-director,  stage,  33,  second  phone.  Desires 
assistant  director,  television  position.  Box  989D, 
B'T. 


Tv-am  news  director,  presently  employed,  seeks 
similar  position  with  progressive  news  station. 
Present  news  work  has  won  national  recognition. 
College  graduate,  married,  age  28.  Box  24E,  B»T. 


Ambitious  cameraman,  excellent  experience  with 
network  affiliate;  also  video,  boom,  floor  man- 
ager. Desires  new  opportunity.  Box  28E,  B«T. 


Television  producer-writer,  now  employed  in 
established  tv-radio  production  organization  in 
New  York  City,  desires  position  in  agency  or  tv 
station  in  same  area.  Six  years  experience  in 
television  and  radio,  including  four  years  in 
present  post.  Responsible  for  various  live  tv 
series  presented  on  N.Y.C.  stations.  Young,  crea- 
tive, aggressive.  MA,  BA  degrees.  Box  31E,  B«T. 


Promotion  manager — 8  years  experience  with  sta- 
tion, network,  newspaper,  4A  agency,  consultant 
group.  Creates,  writes  and  organizes  hard-hitting 
sales,  exploitation,  audience  building  campaigns. 
Young,  single.  Will  relocate.  Box  33E,  B«T. 


For  Sale 


Stations 


Modern  250  watt  station,  100%  Collins  equipment, 
located  in  modern  building  on  station-owned 
land  in  Southern  California  town  of  15,000.  Box 
846D,  B'T. 


Absentee  owners  wish  to  sell  northwest  250  watt 
independent.  Full  price  $25,000  with  terms.  Box 
993D,  B.T. 


Ikw  daytimer  in  competitive  southern  market. 
Cash  "talks",  or  S15.000  down  with  convenient 
term  for  right  party.  Box  8E,  B-T. 


250  watt  full-time  independent,  50  miles  from 
hub  of  steel  industry.  Pressure  of  other  invest- 
ments makes  this  profit -making  business  avail- 
able. Located  300  miles  inland  from  east  coast. 
Box  35E,  B»T. 


Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose. 
Los  Angeles  29,  California. 


Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment  Etc. 


400  feet  coaxial  cable — 3Ve"  Andrew  high  efficien- 
cy type  552-1  for  vhf,  and  4  right  angle  bends, 
3,  45  degree  bends  for  above.  In  original  crates, 
never  used,  stored  inside,  immediate  shipment 
F.O.B.  Albany,  New  York.  Make  offer.  Box  915D, 
B'T. 


300  ft.  Blaw-Knox  H-4Q  heavy  duty  tv  tower. 
In  storage,  never  erected.  Box  964D,  B'T. 

BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.  Box  965D,  B'T. 

Van  Eps  overhead  disc-cutting  mechanism-eon- 
tinuously  variable  pitch  without  changing  lead- 
screws.  $150.  Also  one  each,  Van  Eps  disc  cutting 
heads — 15  and  500  ohms — $70  each.  All  brand  new. 
Write  for  details.    Box  HE,  B'T. 

Rust  remote  control  1  year  old  completely  re- 
built and  made  new,  shipped  direct  from  factory 
to  you.  375'  type  300  Wincharger  tower,  A-3  Fl. 
beacon  and  side  lights,  on  ground  in  20'  sections; 
less  insulator;  includes  all  guys;  fine  for  tv.  New 
cost  $5,700— yours  $2,850.  WDIA,  Memphis,  Tenn. 

One  RCA  TG-1A  sync,  generator  and  RCA  TK- 
3A  flying  spot  slide  projector  scanner.  Both  items 
new,  in  storage — never  used.  Will  sell  for  cash 
considerably  below  cost.  WSAV,  Savannah, 
Georgia. 

Commercial  crystals  and  new  or  replacement 
broadcast  crystals  for  Bliley,  Western  Electric, 
RCA  holders,  Conelrad  frequencies,  crystal,  re- 
grinding  etc.,  fastest  service.  Also  monitor  and 
frequency  measuring  service.  Eidson  Electronic 
Co.,  Temple,  Texas.  Phone  Prospect  3-3901. 

Two  Blaw-Knox  200'  insulated  self-supporting 
radio  marine  towers.  100  mile  radius.  Withstood 
15  years  Florida  weather.  City  Hall,  Lake  Worth, 
Florida. 

Holmes  LT  projector.  Completely  rebuilt  with 
new  up-to-date  mechanism.  New  selling  price 
$1,800.00.  Will  close  out  this  one  only  at  $1,095.00 
cash,  F.O.B.  Quincy,  Illinois.  Carries  full  guar- 
antee. Complete  with  lens,  projector  lamp  and 
all  necessary  attachments.  A  marvelous  buy  for 
any  tv  station  needing  one  more  projector.  Phone 
Mr.  Whitman  —  8202  —  Gates  Radio  Company, 
Quincy,  Illinois. 

Your  third  hand— Modelli  Workbench,  48"  x  24" 
x  33",  knocked-down,  completely  equipped;  only 
$11.95  delivered;  Riolmetal,  Palatka,  Florida. 

Wanted  to  Buy 


Equipment,  etc. 


Need  everything  for  new  100-250  watt  am  station. 
Cash  for  good  used  equipment.  Box  953D,  B'T. 

REL-fm  tuner.    Box  991D,  B'T. 

STL  units  in  900  or  7,000mc  band.  Must  be  in 
operating  condition  and  prices  right.  Box  10E, 
B'T. 

Wanted  used  broadcasting  transmitter.  250  or 
1000  watts.  Write  Chief  Engineer,  KSWI,  or  call 
4041  Council  Bluffs,  Iowa. 

350mm  code  beacon  for  tower  top  mounting, 
accommodate  two  500  watt  bulbs.  Used  but  in 
good  complete  condition  essential.  Wire  price, 
availability,  collect,  Eugene  D.  Hill.  WORZ,  Or- 
lando, Florida,  immediately. 

Good  used  modern  5  kw  transmitter.  State  price 
and  condition.    WRFC,  Athens,  Ga. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Help  Wanted 


SALES  PROMOTION 
MANAGER  WANTED 

The  present  Promotion  Manager 
of  a  Major  Market  network 
owned  radio  station  is  being  pro- 
moted. If  you  think  you  can  fill 
his  shoes — and  if  you  have  big 
league  experience  in  all  phases 
of  promotion  including  sales 
presentations,  merchandising, 
exploitation  and  a  working 
knowledge  of  research — Send 
us  your  resume,  with,  references 
and  photo.  Previous  radio  sta- 
tion experience  desirable. 

Box  39E,  B«T. 


GROWING 

CALIFORNIA  STATION 

(AM  and  TV) 
Needs  More  Topflight  Help 


We  are  growing.  Will  need  more  help  now 
and  in  the  future  in  several  departments. 
We  are  interested  in  top  flight,  exceptional 
people,  only.  If  you  are  above  average, 
and  can  produce,  then  tell  us  all  about 
yourself,  sending  complete  resume,  ref- 
erences, and  photo  first  letter.  (Do  not 
telephone). 


Accountant-Bookkeeper 


Need  immediately  thoroughly  experienced 
person  capable  of  assuming  full  charge.  At 
present;  one  person  department.  Must 
handle  multitude  of  details. 


ENGINEER 


Need  immediately  tv  transmitter  engineer 
capable  of  operation  and  maintenance. 


ANNOUNCERS 


If  you  are  a  topflight,  versatile  air  sales- 
man, congenial  with  fellow  employees, 
send  tape  cut  at  7-V2  rpm.  Must  have  first 
phone  license.    These  are  combo  jobs. 


TRAFFICCOPY 


Girl  Friday.  Good  on  detail  for  traffic  de- 
partment. Some  copy  writing  and  air 
work. 


SALES 


Need  thoroughly  experienced  radio  &  tv 
salesman  with  proven  record  of  produc- 
tion. Terrific  market.  If  you  are  crea- 
tive salesman,  you  can  get  the  business 
if  you  make  the  calls. 

This  is  a  close  knit  family  type  organiza- 
tion, with  hospitalization  and  profit  shar- 
ing plan.  The  potential  is  here  if  you 
are  the  capable  person  who  qualifies  for 
one  of  these  jobs.  Send  all  details  to: 
KSBW-KSBW-TV 
P.  O.  Box  1651,  Salinas,  Calif. 


Television 


Help  Wanted 


ZXIC 


:x  x: 


:xfc 


TELEVISION 
PERSONNEL 
WANTED 


*j  For  CBS  basic  in  Nashville — 
channel  5,  lOOkw.  Announcers, 
kj  tv  transmitter  operators,  tv 
video  operators.  Only  top-notch, 
experienced  people  wanted. 
Send  your  story  (announcers 
send  audition)  with  photograph 
to  Program  Director,  WLAC- 
TV,  Nashville,  Tennessee. 


« 

! 


X 


DOC 


Help  Wanted— (Confd) 


Managerial 


SALES  MANAGER 

Good  UHF  network  affiliate  in  good 
UHF  market  needs  a  good  Sales  Man- 
ager. Opportunity  to  earn  between 
$10,000  and  $12,000.  Write  full  details 
first  letter.  Ted  Eiland,  P.O.  Box  1880, 
Parkersburg,  West  Virginia. 


Salesmen 


re- 


TV  PROGRAM  MANAGER 
With  experience,  imagination  and 
executive  ability  for  growing  UHF 
station  in  the  East.  We  want  a  per- 
fectionist who  knows  and  insists  on 
good  operation.  Replies  confidential. 
Give  experience  and  references. 
Box  958D,  B-T. 


Situations  Wanted 


TV  FILM  SALES  AGENTS 

Will  represent  film  producer  or  dis- 
tributor in  Kansas,  Colorado,  Ne- 
braska, Missouri,  Oklahoma  or  part 
thereof.  Long  association  with  station 
personnel,  agencies  and  many  ac- 
counts. All  replies  confidential. 
Box  7E,  B*T. 


TELEVISION 
SALESMAN 
WANTED 


For  basic  CBS  outlet  in  Nasti- 
ly ville — channel  5,  lOOkw.  6  years 
proven  radio-tv  experience  nec- 
essary. Only  top  men  who  are 
ready  to  move  into  sales  man- 
agement wanted.  Top  .potential 
earnings.  Send  complete  back- 
ground, references  and  sales  rec- 
ord with  photograph.  All 


plies  confidential.  Write  General 
Manager,  WLAC-TV^  Nash- 
ville, Tennessee. 


Production-Programming,  Others 


Television 


Situations  Wanted 


Managerial 


<§> 
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<@> 
<§> 
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YOUNG  MAN  WANTS 
TV  SALES,  NATIONAL  OR  LOCAL 
EXCELLENT  EXPERIENCE  IN 
MAJOR  MARKETS 
OUTSTANDING  CONTACTS  IN 

NATIONAL  FIELD 
FINEST  REFERENCES  POSSIBLE 

DESIRE  OPPORTUNITY  FOR 
ADVANCEMENT  AND  FUTURE 
INVESTMENT 
AVAILABLE  FOR  PERSONAL 
INTERVIEW 
Box  21E  B*T 


TOP  RADIO  EXECUTIVE 

Energetic,  well  known,  West  Coast 
Broadcast  Executive  desires  to  make 
change.  Top  sales  producer  for  years. 
Has  regularly  maintained  Los  Ange- 
les, San  Francisco,  Dallas,  Chicago, 
New  York  agency  contacts.  Presently 
General  Manager  of  a  leading  radio 
station.  Expertly  qualified,  due  to 
past  experience,  for: 

Radio  or  Television  Station 

Management 
Television  Film  Syndication 
Sales 

Network  Sales  Executive 

Chances  are  you  know  this  man.  If 
you  need  a  BUSINESS  MAN  who 
knows  his  BUSINESS— Write,  NOW,  to 

Box  43  E,  B»T 


For  Sale 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 

6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


CAMERAS  AND  CREWS 

Rent  professional  TV  camera 
chains  and  crews  .  .  .  for  remote 
or  studio  use  or  special  event 
coverage.  Trained  crews  avail- 
able for  service  anywhere.  Rea- 
sonable rates.  Contact  nearest 
office  for  details,  Universal 
Broadcasting  System,  2193  Com- 
monwealth Ave.,  Boston  35, 
Mass.  ALgonquin  4-9090;  8000 
Grand  River,  Detroit  4,  Mich. 
TYler  6-9500. 


Announcers 


Miscellaneous 


TV-RADIO  ANNOUNCER 

Solid,  experienced  announcer  desires  new 
connections.  Currently  employed  by  50kw 
AM  &  TV  past  four  years.  Performance 
record,  references.  Music,  production  and 
writing  background  excellent.  Veteran, 
college  degree,  married,  two  children.  Min- 
imum base:  §100.00. 

Box  9E,  B«T 


THE   BEST   IN  COMPLETE 

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PAINTING       ERECTION  MAINTENANCE 

YEARS  OF  EXPERIENCE 
Box  2432,  Tel:  4-2115,  Gciitonia,  N.  C. 


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Harold  Storm  Resigns 
KMBC-KFRM-KMBC-TV 

Harold  Storm,  veteran  radio  and  television 
department  head,  has  resigned  his  position  as 
Director  of  Promotion,  KMBC-KFRM-KMBC- 
TV  of  Kansas  City.  Storm  is  seeking  a  new 
connection. 

In  addition  to  a  background  of  14  years  of 
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Station  experience  includes  WNAX  Yankton, 
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ing a  position  that  will  fully  utilize  his  talents 
and  experience.  He  is  43  years  old.  He  is  steady 
and  moderate  in  all  things.  He  and  Mrs.  Storm 
have  a  son  and  a  daughter — both  in  college. 
Mr.  Storm  is  an  expert  at  sales  presentation, 
publicity  and  advertising.  He  has  produced  sev- 
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Among  1953  accomplishments  were  ten  na- 
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perienced in  publication  work  and  was  recently 
named  "Editor  of  the  Year"  by  the  Kansas  City 
Industrial  Editors. 

Mr.  Storm  can  be  reached  at  5635  Locust, 
Kansas  City  10,  Mo.  lackson  1243. 

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This  is  a  story  about  a  Texas 
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the  new  KTNT-TV  transmitter  site  is 
located. 

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at  the  southern  end  of  Puget  Sound.  Its 
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Page  102    •  July  19,  1954 


Broadcasting 


Telecasting 


FOR  THE  RECORD 


July  19,  1954 


TELESTATUS 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B»T  estimate. 
Stations  in  italics  are  grantees,  not  yet  operating. 


ALABAMA 

►  WABgT^13TNBC,  ABC,  DuM;  Blair;  260.000 

►  WBRC-TV  (6)  CBS;  Katz;  219.454 
Decaturf —    . 

►  WMSL-TV  (23)  Walker 

V°A?a3?Fia~-Ga  Tv  Inc.  (9)  7/2/54-12/25/54 

►  WALA-TV  (10)   ABC.  CBS,  NBC;  Headley- 

Reed"  72,500 

►  WKAB-TV  (48)  CBS,  DuM;  Forjoe;  .74,900 
The  Mobil*  Tv  Corp.  (5)  Initial  Decision  2/12/54 

►  WCOV-eTV_(20)  ABC.  CBS.  NBC.  DuM;  Ray- 

WSFA-TV4°(12;  NBC;  Headley-Reed;  3/25/54- 
9/15/54 
Munfordt —  „  , 

WEDM  (*7)  6/2/54-Unknown 

SewSLA  (8)  2/24/54-Unknovm 

ARIZONA 

Mesa  (Phoenix) —  .  , 

►  KVAR  (12)  NBC,  DuM;  Avery-Knodel; 

94,250 

►hKOOL^TV  (10)  ABC;  Hollingbery ;  93  300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  94.250 
Arizona  Tv  Co.  (3)  6/10/54-Unknown 

Tu  cson.*^- 

►  KOPO-TV  (13)  CBS,  DuM;  Forjoe;  28,031 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  28,031 

►1KrVA_(ll)  NBC,  DuM;  Grant;  18,848 

ARKANSAS 

El  Doradot—  „  . 

KRBB  (10)  2/24/54-Vnknovm 
Fort  Smitht—  _    _  „  „ 

►  KFSA-TV   (22)   ABC,   NBC,  DuM;  Pearson; 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springst — 
KTVR  (9)  l/tO/54-Unknown 

►  KARK^TV"  (4)  NBC,  DuM;  Petry;  65,091 

►  KATV  (7)  (See  Pine  Bluff) 
KETV  (23)  10/30/53-Unknovm 

►  KATVM7)  ABC,  CBS;  Avery-Knodel;  74,365 
Texarkana —  _ 

KCMC-TV  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield —  '         .       „, ... 

>■  KBAK-TV  (29)  ABC,  DuM;  Forjoe;  65.000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,985 

Berkeley  (San  Francisco)— 
>■  KQED  (»9) 

►  KHSL-TV  (12)  ABC,  CBS.  NBC,  DuM;  Avery- 

Knodel;  42,220 

Coronat — 

KCOA  (52).  9/16/53-Unknown 
El  Centrot — 

KPIC-TV  (16)  2/10/54-Vnknovm 
Eurekat—  . 
*■  KTEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,500 
Fresno — 

►  KBID-TV  (53)  Meeker;  123,354 

►  KJEO-TV  (47)  ABC,  CBS:  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
Los  Angeles — 

KB1C-TV  (22)  2/10/52-Unknown 

►  KABC-TV  (7)  ABC;  Petry;  1,851,810 

►  KCOP  (13)  Katz;  1,851,810 

►  KHJ-TV  (9)  DuM;  H-R;  1,851.810 

>■  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,851,810 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,851,810 
>■  KTLA  (5)  Raymer;  1,851,810 

►  KTTV  (11)  Blair;  1,851,810 

►  KTHE  (*28) 
Modestot — 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt —  „  .,. 

*-  KMBY-TV  (8)  ABC,  CBS.  NBC,  DuM;  Holling- 
bery; 385,234 
Sacramento— 

KBIE-TV  (46)  6/26/53-Vnknown 

Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 

Broadcasting   •  Telecasting 


New  Starters 

The  following  tv  stations  are  the  new- 
est to  have  started  regular  programming: 

WMSL-TV  Decatur,  Ala.  (ch.  23), 
July  4. 

KWK-TV  St.  Louis,  Mo.  (ch.  4),  July 


►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 

KCRA  Inc.  (3)  6/3/54-Unknown 
McClatchy   Bcstg.    Co.    (10),    Initial  Decision 
11/6/53 
Salinast — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245,167 
>■  KFSD-TV  (10)  NBC;  Katz;  245,167 

KUSH  (21)  12/23/ 53-Unknown 
San  Francisco— 
KBAY-TV     (20),    3/11/53-Unknown  (granted 
ST  A  Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  970,180 

►  KPDC  (5)  CBS,  DuM;  Katz;  970,180 

>■  KRON-TV  (4)  NBC;  Free  &  Peters;  970.180 

►  KSAN-TV  (32)  McGillvra;  47,000 
San  Joset — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispot — 

►  KVEC-TV  (6)  DuM;  Grant;  67,786 
Santa  Bcirfosrs^- 

►  KEYT   (3)   ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 443,872 
Stocktont— 

*-KTVU  (36)  NBC;  Hollingbery;  110,000 

KOVR  (13)  Blair;  2/11/54-9/1/54 
Tulare  (Fresno) — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,   CBS,   DuM;  Hollingbery; 

46,221 

►  KRDO-TV  (13)  NBC:  McGillvra;  36,000 

Denver — 

►  KB  TV  (9)  ABC;  Free  &  Peters;  220,778 

►  KFEL-TV  (2)  DuM;  Blair;  220,778 

►  KLZ-TV  (7)  CBS;  Katz;  220,778 

►  KOA-TV  (4)  NBC:  Petry:  220,778 
KRMA-TV  (*6),  7/1/53-1954 

Grand  Junctiont — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►-KCSJ-TV  (5)  NBC;  Avery-Knodel;  44.340 
KDZA-TV  (3).  See  footnote  (d) 
CONNECTICUT 

Bridgeport — 
WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 

Hartfordt— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  H-R;  10/21/53-8/15/54 

New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling:  176.068 

New  Haven — 
WELI-TV  (59)  H-R;  6/24/53-Unknovm 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 

New  Londonf — 

WNLC-TV  (26)  12/3l/52-Vnknown 
Norwich  t — 

WCNE  (*63)  1/29/53-Unknown 
Stamford! — 

WSTF  (27;.  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC,  DuM;  Stuart;  140,800 

DELAWARE 

Dovert — 

WHRN  (40),  3/11/53-Unknown 
Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  220,843 
WILM-TV  (83),  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 
Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  624,000 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 
WOOK-TV  (50)  2/24/54-Vnknown 


July  19,  1954  •    Page  103 


KGLO 

TV  CHANNEL  3 

MASON  CITY,  IOWA 


Sell  more  people  in  the  rich  area  of 
Northern  Iowa  and  Southern  Minnesota 
with  KGLO-TV. 

Reach  more  homes  in  this  vast  land  of 
corn,  hogs  and  beef  that  lies  midway 
between  Des  Moines  and  Minneapolis 
with  KGLO-TV. 

Dominate  this  great  urban  and  farm 
market  with  KGLO-TV. 

Represented  by  Weed  Television 


LEE  STATIONS 

National  Sales  Offices 
WCU  BUILDING    •    QUINCY,  ILLINOIS 

Affiliated  with  KGLO-AM-FM 
XH OA-TV,  WTAD-AM-FM  —  Quincy.  III. 


FOR  THE  RECORD 


FLORIDA 

Clearwatert — 

WPGT  (32)  12/2/53-Unknown 
Daytona  Beacht — 

Telrad  Inc.  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling,  107,200  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,000 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC.  CBS.  NBC,  DuM;  CBS 

Spot  Sis.;  261,000 
WOBS-TV  (30)  Stars  National;  8/12/53-Sept.  '54 

Miami — 

►  WITV  (17)  See  Fort  Lauderdale 

WMIE-TV  (27)  Start  National;  12/2/53-9/30/54 
WTHS-TV  (*2),  11/12/53-Unknown 

►  WTVJ   (4)   ABC,   CBS,  NBC,  DuM;  Free  & 

Peters;  249,300 
WMFL  (33),  12/9/53-Unknovm 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  9,500 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  62,500 

►  WPFA  (15)  CBS,  DuM;  Young;  21,760 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

81,000 
Tampat — 

Tampa  Times  Co.  (13),  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  Initial  Decision  7/13/53 
West  Palm  Beach — 

WEAT-TV  Inc.  (12)  2/18/54-12/15/54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 
WJNO-TV  (5)  NBC;  Meeker;  11/4/53-8/15/54 

(granted  STA  June  29) 

GEORGIA 

Alhanyt — 

►  WALB-TV  (10)  ABC.  NBC;  Burn-Smith;  41,564 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  391,347 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 

►  WSB-TV  (2)  NBC:  Petry;  413.235 
WQX1-TV  (36),  U/19/53-Summer  '54 

Augusta — 

►  W.TBF-TV  (6)  ABC.  NBC,  DuM;  Hollingbery; 

96.200 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  93,100 
Columbus — 

►  WDAK-TV   f28)   ABC,  NBC,  DuM;  Headley- 

Reed'  59  919 

►  WRBL-TV  (4)  CBS;  Hollingbery;  68,401. 
Macon — 

►WNEX-TV  (47)  ABC,  NBC:  Branham;  34,662 

►  WMAZ-TV    (13)    ABC.    CBS.    DuM;  Avery- 

Knodel;  75,593 
Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Katz; 

46,000 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 

Thomasvillet — 

WCTV  (6),  12/23/53-Unknown 
Valdostat — 

WCOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS;  Free  &  Peters;  33,800 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33.000 

Idaho  Falls — 

►  KID-TV  (3)  ABC.  CBS,  NBC,  DuM;  Gill-Perna; 

26,500 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nam  pat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellot — 

KISJ  (6)  CBS;  2/26/53-November  '54 

KWIK-TV    (10)    ABC;    Hollingbery;  3/26/53- 
Nov.  '54 
Twin  Fallst— 
.   KLIX-TV  (11) 
Sept.  '54 

ILLINOIS 

Belleville  (St.  Louis.  Mo.)— 

►  WTVI  (54)  CBS,  DuM;  Weed;  249,000 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307.000 
WTLC  (*12),  11/4/53-Unknown 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,840,000 

►  WBKB  (7)  ABC;  Blair;  1,840,000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840,000 
WHFC-TV  (26),  1/8/53-Unknown 
WIND-TV  (20),  3/9/53-Vnknnwn 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840,000 
WOPT  (44)  2/10/54-Unknown 

WTTW  (*U)  11/5/53-FoIl  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 


ABC;    Hollingbery;  3/19/53- 


Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  81,780 

Evanstont — 

WTLE  (32),  8/12/53-Unknown 

Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  30.000 

Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 149,359 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 
Quincy t  (Hannibal.  Mo.) — 

►  KHQA-TV  (7)  (See  Hannibal,  Mo.) 

►  WGEM-TV    (10)    ABC,   NBC;  Avery-Knodel; 

114,000 
Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  201,962 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV    (4)    ABC,    CBS,    DuM;  Avery- 

Knodel;  264,811 
Springfield — 

►  WICS  (20)  ABC,  NBC,  DuM;  Young;  78,000 

INDIANA 

Bloomington — 

►  WTTV  (4)   ABC,  CBS,  NBC,  DuM;  Meeker; 

545,535 
Elkhartt— 

►  WSJV  (52)  ABC.  NBC,  DuM;  H-R;  118.000 

Evansvillet — 

►  WFIE  (62)  ABC,  NBC,  DuM:  Venard;  56.000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS.  NBC,  DuM;  Ray- 

mer;  78,937 

Anthony  Wayne  Bcstg  Co.   (69),  Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  ABC,  CBS,  DuM;  Katz;  482,000 

►  WISH-TV  (8)  CBS;  Boiling 
LaFavettet — 

►  WFAM-TV  (59)  DuM;  Rambeau;  50,670 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man, Walker;  71,300 
Princeton  t — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend — 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  110,015 
Terre  HanteT — 

WTHX-TV  (10)  CBS;  Boiling;  10/7/53-7/20/54 
Waterloot  (Fort  Wayne) — 
WINT  (15)  4/6/53-9/1/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS.  DuM;  Weed:  240.000 

Cedar  Rapids — 

►  KCRI-TV  (9)  ABC.  DuM;  Venard;  116.444 

►  WMT-TV  (2)  CBS;  Katz;  234,850 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264.811 

Des  Moines — 

►  KGTV  H7)  Hollingbery;  46.713 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  236,000 
Fort  Dodget— 

►  KQTV  (21)  Pearson;  42.100 
Mason  Citvt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  92,412 
Sioux  City — 

KCTV  (36),  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294,- 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/15/54 

Waterloo — 

►  KWWL-TV    (7)    NBC,   DuM;  Headley-Reed; 

106,230 

KANSAS 

Great  Bendt — 

KCKT  (2)  3/3/54-Vnknown 
Hutchinson — 

►  KTVH  (12)  ABC.  CBS,  DuM;  H-R;  117,096 
Manhattant — 

KSAC-TV  C8),  7/24/53-Unknown 
Pittsburgt — 

►  KOAM-TV  (7)  ABC,  CBS,  NBC.  DuM;  Katz; 

57,565 
Topeka — 
KTKA  (42),  U/5/53-Unknown 

►  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 

53,692 
Wichita — 

KAKE-TV  (10)  Hollingbery;  4/1/54-Sept.  '54 

►  KEDD  (16)  ABC,  NBC,  Petry;  91,035 

KENTUCKY 

Ashlandt — 
WPTV  (59)  Petry;  8/14/52-Vnknovm 

Hendersonf  (Evansville,  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  53,161 
Lexingtont — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  4/13/54-Unknown 

Directory  information  is  in  following  order:  call: 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target; 
dae  for  grantees. 


Page  104    •  July  19,  1954 


Broadcasting 


Telecastinc 


KEDD 

WICHITA  KANSAS 
NBC • ABC 


Louisville — 

►  WAVE-TV  (3)  ABC,  NBC,  DuM;  NBC  Spot 

Sis.;  369,634 

►  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.    See  footnote  (b). 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-Summer  '54 
Newportt — 

WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Alexandriat — 

KA  LB-TV  (5)  Weed;  12/30/53-9/1/54 
Baton  Rouge — 

WAFB-TV  (28)  ABC,  CBS,  NBC,  DuM;  Young; 
49,000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 
Lafayettet — 

KVOL-TV  (10)  9/16/53-Unknown 

KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 
Lake  Chariest — 

KPLC-TV  (7)  Weed;  11/12/53-9/1/54 

►  KTAG  (25)  CBS,  ABC,  DuM;  Young;  17,000 
Monroe — 

►  KNOE-TV  (8)  CBS,  NBC,  ABC,  DuM;  H-R; 

145,700 

KFAZ  (43)  See  footnote  (d) 
New  Orleans — 
WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

►  WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 

258,412 

►  WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 

65,691 

WTLO  (20),  2/26/53-Unknown 
Shreveport — 

►  KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 

44,650 

Shreveport  Tv  Co.  (12)  6/7/54-See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangort — 

►  WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 71,345 
WTWO  (2)  5/5/54-Unknown 
Lewiston — 

►  WLAM-TV  (17)  DuM;  Everett-McKinney; 

20,039 
Polandt — 

WMTW  (8)  ABC,  CBS;  7/8/53-8/15/54 
Portland — 

►  WCSH-TV  (6)  NBC;  Weed;  116,527 

►  WGAN-TV  (13)  ABC,  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  42,100 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC,  DuM;  Harrington,  Righter 

&  Parsons;  549,782 

►  WBAL-TV  (11)  NBC;  Petry;  549,782 
WITH- TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAR-TV  (2)  CBS;  Katz;  549,782 
WTLF  (18)  12/9/53-Summer  '54 

Cumberlandt — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisburyt — 

WBOC-TV  (16)  Burn-Smith;  3/11/53- July  '54 
(granted  STA  Feb.  18) 

MASSACHUSETTS 

Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,451 
Boston — 

WBOS-TV  (50)  3/26/53-Vnknown 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,186,439 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC.  CBS,  DuM;  H-R;  1,186,439 
Brocktont — 

WHEF-TV   (62),  7/30/53-Fall  '54 
Cambridge  (Boston) — 

►  WTAO-TV  (56)  ABC,  DuM;  Everett-McKinney; 

125,000 
New  Bedford  t — 

WTEV-TV  (28)  Walker;  7/11/53-Summer  '54 
Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  136,000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  128.000 
Worcester — 

WAAB-TV  (20)  8/12/53- Aug.  '54 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  52,750 

MICHIGAN 

Ann  Arbor — 

►  WP AG-TV  (20)  DuM;  Everett-McKinney;  19,800 
WUOM-TV  C26),  11/4/53-Unknown 

Battle  Creek— 

WBCK-TV   (58)  Headley-Reed;  11/20/52-Sum- 
mer  '54 

WBKZ  (64)  see  footnote  (d) 
Bay  City  (Midland,  Saginaw) — 

►  WNEM-TV    (5)    NBC.    DuM;  Headley-Reed; 
205.160 


Cadillact— 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  47,699 
Detroit — 

WCrO-TV  (62),  U/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,407 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1,286,822 

►  WXYZ-TV  (7)  ABC:  Blair;  1.140.000 
Detroit  Educational  Tv  Foundation  (*56) 

7/14/54-Unknown 
East  Lansingt — 

►  WKAE-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
WTAC-TV  (16)  See  footnote  (d) 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC.  DuM;  Katz; 

429,984 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  406,922 
Lansing — 

►  WILS-TV  (54)  Venard;  45,000 

►  WJIM-TV  (6)  ABC,  CBS,  NBC,  DuM;  H-R; 

260,000 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegont — 

WTVM(35),  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC.  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51),  10/29/53-Unknown 

Traverse  City  t — 
WPBN-TV  (7)  NBC;  Holman;  11/25/53-8/1/54 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC,  DuM;  Pearson;  92,869 
Dulutht  (Superior,  Wis.)— 

►  KDAL-TV  (3)  NBC;  Avery-Knodel;  56,500 

►  WDSM-TV  (6).    See  Superior,  Wis. 
WFTV  (38)  See  footnote  (d) 

Hibbingt— 

KHTV  (10),  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  467,300 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Family  Bcstg.  Corp.  (9)  6/10/54-Unknown 

Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  70,000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  467,300 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxif — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Jackson — 

►  WJTV  (25)  CBS,  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC;  Hollingbery;  87,085 

►  WSLI-TV  (12)  ABC;  Weed;  88,650 
Meridiant — 

►  WCOC-TV  (30)  32,500 

►  WTOK-TV  (11)  ABC.  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeaut — 

KFVS-TV    (12)    CBS;    Pearson;  10/14/53-Un- 
known 

KGMO-TV  (18),  4/16/53-Unknown 
Claytont — 

KFUO-TV  (30),  2/5/53-Vnknovm 
Columbia — 

►  KOMU-TV  (8)  ABC.  CBS,  NBC,  DuM;  H-R; 

49,595 
Festust— 

KACY  (14)  See  footnote  (d) 
Hannibalt  (Quincy,  111.)— 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  115,998 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityt — 

KRCG  (13)  6/10/54-Unknown 
Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-8/15/54 

Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  399,555 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  399,555 

►  WDAF-TV   (4)   NBC;   Harrington,  Righter  & 

Parsons;  399,555 
Kirksvillet— 

KTVO  (3)  12/16/53-8/16/54 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  104,944 
St.  Louis — 

KACY  (14)  See  Festus 
KETC  C9)  5/7/53-July  '54 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis; 

650.360 

►  KSTM-TV  (36)  ABC;  H-R;  215,000 
wrL-TV   (42).  2/12/53-Unknown 

►  WTVI  (54)  See  Belleville,  111. 

►  KWK-TV  (4)  CBS;  Katz 
Sedaliat — 

KDRO-TV  (6)  Pearson;  2/26/53-7/15/54 
(granted  STA  July  1) 
Springfield— 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  48,456 

►  KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 


KEDD 


CHANNEL 


STAN.ll  H  D.SaOOD 


REPRESENTED  BY 


Edward  Petry  &  Co.,  Inc. 


Broadcasting 


Telecasting 


July  19,  1954  •    Page  105 


MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 
Buttet— 

►  KOPR-TV  (4)  CBS.  ABC:  Hollinebery;  7.000 

►  KXLF-TV  (6).    No  estimate  given. 
Great  Fallsf — 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headley-Reed; 

7,000 

Missoulat — 

►  KGVO-TV  (13)  CBS;  Gill-Perna 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV  (13)  CBS,  DuM;  Meeker;  34,750 
Lincoln — 

KFOR-TV  (10)  See  footnote  (d) 

►  KOLN-TV  (12)  ABC.  CBS.  DuM;  Avery-Kno- 

del;  94,150 
Omaha — 

►  KMTV  (3)  ABC.  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  DuM,  NBC;  Blair;  246,909 

NEVADA 

Hendersont — 

Southwestern    Publishing    Co.     (2)  Pearson; 
7/2/54-Dec.  '54 
Las  Vegast — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC.  DuM;  Weed; 

14,925 
Reno — 

►  KZTV  (8)  ABC,  CBS.  NBC,  DuM;  Pearson; 

15,428 

NEW  HAMPSHIRE 

Keenet — 

WKNE-TV  (45),  4/22/53-Unknown 
Manchester! — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 
Mt.  Washington! — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

►  WRTV  (58)  107.000 
Atlantic  City — 

WFPG-TV  (46)  see  footnote  (d) 
WOCN  (52),  1/8/53-Vnknown 


WTR 

.ALBANY  SCHENECTADY  TROY 


90,038 


tvi  tke 

32.  tuL 


Camdent — 

WKDN-TV  (17),  1/28/54-Unknown 

Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswickt — 

WTLV  C19),  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquef — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC.  DuM;  Meeker; 


22.418 


NEW  YORK 


Boiling, 


DuM;  Bol- 


Harrington, 


Albany  (Schenectady,  Troy) — 

WPTR-TV  (23)  6/10/53-Unknown 
»■  WROW-TV    (41)    ABC,    CBS,  DuM; 
95,877 

WTVZ  (*17),  7/24/52-Vnknown 
Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS.  NBC, 

ling;  287,725 

WQTV  (*46),  8/14/52-Unknown 
Bloomingdalet  (Lake  Placid)  — 

WIRI  (5)  12/2/53-Summer  '54 
Buffalo — 

►  WBEN-TV  (4)  ABC,  CBS,  DuM; 

Righter  &  Parsons;  407,023.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

150,000 

WTVF  (*23)  7/24/52-Vnknown 

WGR-TV  (2)  NBC;  Headley-Reed;  4/7/54-8/1/54 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-Sept. 
'54 

Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE  (24)  ABC,  CBS,  NBC,  DuM;  Forjoe; 

31,500 

Ithacat — 

WHCU-TV  (20)  CBS;  1/8/53-November  '54 
WIET   ('14),  1/8/53-Unknown 
Kingston — 

►  WKNY-TV    (66)    CBS,    NBC,    DuM;  Meeker; 

8,650 

New  York — 

►  WABC-TV  (7)  ABC;  Petry;  4,150.000 

»-  WABD  (5)  DuM;  Avery-Knodel;  4,150.000 

►  WATV  (13)  See  Newark.  N.  J. 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,150,000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4.150.000 

►  WOR-TV   (9)    WOR;   WOR-TV  Sis.;  4,150.000 

►  WPLX  (11)  Free  &  Peters;  4,150,000 
WGTV  C25),  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 

Rochester — 

WCBF-TV   (15).  6/10/53-Unknown 

►  WHAM-TV  (5)  ABC,  NBC;  Hollingbery;  230,000 

*•  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney ; 
210,000 

WRNY-TV  (27),  4/2/53-Unknown 
WROH  (*21),  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210.000 
Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis.;  371,000 

►  WTRI  (35)  CBS;  Headley-Reed;  90,038 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  (*43).  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  345,855 
Utica— 

WFRB  (19).  7/1/53-Unknown 

►  WKTV   (13)   ABC,  CBS,  NBC.  DuM;  Cooke; 

143,000 

NORTH  CAROLINA 

Ashevillet — 

*-  WISE-TV  (62)  ABC,  CBS,  NBC,  DuM;  Boiling; 

27  950 

WLOS-TV  (13)  ABC;  Venard;  12/9/53-Aug.  '54 
Chapel  Hillt— 

WUNC-TV  (*4),  9/30/53-September  '54 
Charlotte — 

►  WAYS-TV    (36)    ABC,    NBC,    DuM;  Boiling; 

48,700 

*•  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis.; 
407,222 

Durhamt — 

WTVD  (11)  NBC;  Headley-Reed;  1/21/54-9/1/54 
Fayettevillet — 
WFLB-TV  (18)  4/13/54-Unknoum 


Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV    (57)    ABC;    Boiling;  11/20/52-Vn- 
known 

►  WFMY-TV  (2)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  231,184 
Greenville — 

►  WNCT  (9)  ABC.  CBS,  NBC,  DuM;  Pearson; 

60,879 

Raleigh — 

►WNAO-TV  (28)  ABC.  CBS.  NBC,  DuM;  Avery- 
Knodel;  71,300 
Wilmingtont — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  31,076 
WTHT  (3)  2/17/54-Aug.  '54 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  213,267 

►  WTOB-TV  (26)  ABC.  DuM;  H-R;  51,300 

NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV  (5)  CBS,  NBC.  DuM;  Blair:  6.125 
Fargot — 

►  WD AY-TV  (6)  ABC.  CBS.  NBC.  DuM:  Free  & 

Peters;  42,260 
Grand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 
Minott — 

►  KCJB-TV  (13)  ABC,  CBS.  NBC,  DuM;  Weed: 

22,000 
Valley  Cityt— 
KXJB-TV  (4)  CBS;  Weed;  8/5/53-7/18/54 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  148,710 
Ashtabulat — 

►  WICA-TV  (15)  20.000 
Cincinnati — 

WCET  (*48)  12/2/53-7/19/54 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  525,000 

►  WKRC-TV  (12)  CBS;  Katz;  525,000 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  S/14/53-October  '54 

Cleveland — 

WERE-TV  (65),  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,035,503 

►  WNBK  (3)  NBC:  NBC  Spot  Sis.;  883,980 

►  WXEL  (8)  ABC.  CBS,  DuM;  Katz;  823.629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV   C34),  4/22/53-Unknown 

►  WTVN  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
ElyriaT— 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

W1MA-TV  (5)  Weed;  12/4/52-Summer  '54 

►  WLOK-TV  (73)  NBC;  H-R;  60,393 
Mansfield! — 

Fergum  Theatres  Inc.  (36)  6/3/54-Vnknown 
Massillont — 

WMAC-TV  (23)  Petry;  9/4/52-Unknovm 
Steubenville— 

►  WSTV-TV  (9)  CBS;  Avery-Knodel:  1.083.900 
Toledo— 

►  WSPD-TV  (13)  ABC,  CBS,  NBC,  DuM;  Katx; 

286,382 

Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  80,850 

►  WKBN-TV   (27)   ABC,  CBS,  DuM;  Raymer; 

131,838 
Zaneiville — 

►  WHIZ-TV  (50)  ABC.  CBS,  NBC,  DuM:  Pear- 

son 35,306 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  175,632 
Ardmoiet — 

KVSO-TV  (12)  5/12/54-Vnknou)n 
Enidt— 

KGEO-TV  (5)  ABC;  Pearson;  12/16/53-7/15/54 
(granted  ST  A  June  25) 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Everett-McKinney;  48,185 
Miamit — 

KMIV  (58),  4/22/53-Unknown 
Muskogeet — 

KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54- 
9/1/54 


■* 


3 

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Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Page  106    •  July  19,  1954 


Broadcasting 


Telecasting 


Oklahoma  City — 

►  KMPT  (19)  DuM;  Boiling;  98.267 
»>KTVQ  (25)  ABC,  NBC;  H-R;  113.208 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 
»►  WKY-TV  (4)  ABC,  NBC;  Katz;  271,841 

KETA  (*13)  12/2/53-Unknown 
Tulsa — 

►-KCEB  (23)  ABC,  NBC.  DuM;  Boiling;  90,000 
*-  KOTV  (6)  ABC,  CBS,  NBC.  DuM;  Petry;  229,100 
KSPG  (17)  2/4/54-Unknown 

Central  Plains  Enterprises  Inc.  (2)  7/8/54-Un- 
known 

OREGON 
Eugene — 

KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 
13,000 
Medford — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

20,600 
Portland — 

►  KOIN-TV  (6)  ABC,  CBS;  Avery-Knodel;  182,283 

►  KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 

179,546 

Oregon  Tv  Inc.  (12)  ABC;  Hollingbery ;  Initial 

Decision  11/10/53 
North  Pacific  Tv  Inc.  (S)  Initial  Decision  6/16/54 
Salemt— 
KSLM-TV  (3),  9/30/53-Unknown 

PENNSYLVANIA 

Allentownt — 
WFMZ-TV    (67)    Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53— Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC.  CBS,  NBC,  DuM;  H-R; 

428,774 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker,  76,492 
Chambersburgt — 

►  WCHA-TV  (46)  CBS,  DuM;  Forjoe;  20,000 
Easton — 

►  WGLV  (57)  ABC.  DuM;  Headley-Reed;  75.410 
Erie — 

►  WICU  (12)  ABC,  NBC,  DuM;  Petry;  208,500 

►  WSEE  (35)  CBS;  Avery-Knodel;  21,182 
WLEU-TV  (66)  12/31/53-Unkncnvn 

Harrisburg — 
WCMB-TV  (27)  Cooke;  7/24/53-8/1/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 
*-WTPA  (71)  NBC;  Headley-Reed;  166,423 
Hazletont — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknovm 
Johnstown — 
*-  WARD-TV  (56)  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  769,656 

►  WGAL-TV    (8)    CBS.    NBC,    DuM;  Meeker; 

554  914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
Lebanont — 

>■  WLBR-TV  (15)  Burn-Smith;  151,200 
New  Castlet — 

+■  WKST-TV     (45)     DuM;  Everett-McKinney; 

139.578 
Philadelphia — 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,609.667 
»►  WFIL-TV  (6)  ABC,  DuM:  Katz;  1,833,160 

WIBG-TV  (23),  10/23/53- Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,780,046 
Pittsburgh — 

»►  WDTV  (2)  ABC,  CBS,  NBC,  DuM;  DuM  Spot 
Sis.;  1,119,210 

►  WENS  (16)  ABC.  CBS;  Petry:  307,149 
WKJF-TV  (53)  See  footnote  (d) 
WQED  (»13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
Reading — 

►WEEU-TV    (33)    ABC,    NBC;  Headley-Reed; 
54.206 

►  WHUM-TV  (61)  CBS;  H-R;  175.000 

Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  154,000 

►  WGBI-TV  (22)  CBS;  Blair;  160,000 

►  WTVU  (73)  Everett-McKinney;  150.424 
Sharon t — 

WSHA  (39)  1/27/54-Unknoxon 
Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  160,000 

►  WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

173,000 
Williamsportt — 
WRAK-TV  (36) 
Summer  '54 
York— 

►  WNOW-TV  (49)  DuM 

►  WSBA-TV  (43)  " 


Everett-McKinney;  11/13/52- 


Forjoe; 
ABC;  Young; 


87,400 

85,000 


RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1,120,- 
925 

>WNET  (16)  ABC.  CBS,  DuM;  Raymer;  34,100 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Vnknovm 
Anderson — 

'--WAIM-TV  (40)  CBS;  Headley-Reed;  46,700 


Camden  t — 

WACA-TV  (15)  ,6/3/53-Unknown 
Charleston — 

►  WCSC-TV  (5)  ABC,  CBS;  Free  &  Peters;  114,170 
WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/1/54 

Columbia — 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  55,750 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  105,258 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,001 

Florencet — 

WBTW  (8)  CBS;  U/25/53-Sept.  '54 
Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,662 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 
Spartanburgt — 

W  SPA-TV  (7) 

Fall  '54 


CBS;    Hollingbery;  11/25/53- 


SOUTH  DAKOTA 

Rapid  Cityt— 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst— 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

77,468 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  90,000 

Mountain  City   Tv   Inc.    (3)    Initial  Decision 
7/5/54 

Jacksont — 

WDXI-TV  (9)  Burn-Smith;  12/2/53-Aug.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 

Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  81,296 

►  WTSK  (26)  CBS.  DuM;  Pearson;  74,700 
Memphis — 

►  WHBQ-TV  (13)  CBS:  Blair;  283,350 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  283.350 
Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  191,810 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  191,810 

Old  Hickory  (Nashville)— 

WLAC-TV  (5)  Katz;  8/5/53-Aug.  '54  (granted 
STA  July  6) 

TEXAS 

Abilenef — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  33,217 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  51,309 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  51,309 
KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

72,161 

Beaumontt — 

►  KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  19,128 
KTRM-TV  (6)  Initial  Decision  7/22/53 

Big  Springt— 

Big  Spring  Bcstg.  Co.  (4)  Initial  Decision  6/11/54 
Corpus  Christit — 

►  KVDO-TV  (22)  Young 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas — 
KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-8/1/54 

►  KRLD-TV  (4)  CBS;  Branham;  388,771 

►  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry;  390,000 
El  Paso — 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

53,684 

►  KTSM-TV  (9)  NBC;  Hollingbery;  41,229 
KELP-TV  (13)  Forjoe;  3/18/54-Sept.  '54 

Ft.  Worth— 

►  WBAP-TV    (5)    ABC.   NBC;   Free  &  Peters; 

378,300 
Galveston — 

►  KGUL-TV  (11)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

300,000 

Harlingenf  (Brownsville,  McAUen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  35,327 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 
'►KPRC-TV  (2)  NBC;  Petry;  350,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (»8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE   (32)  Forjoe;  23,084 


Lubbock — 

►  KCBD-TV  (11)  ABC,  NBC;  Pearson;  56,026 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

56,026 

KFYO-TV  (5)  Katz:  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS.  NBC.  DuM;  Venard; 

35,000 
San  Angelo — 

►  KTXL-TV  (8)  CBS;  Venard;  28,035 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  198,371 

►  WOAI-TV  (4)  NBC;  Petry;  198,371 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwatert — 
KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 
Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  80.758 
Texarkana  (also  Texarkana.  Ark  )  — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 
Tylert— 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  1/27/54-Fall  '54 

Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 
Wacnt— 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  39,770 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  34,727 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  67,003 

►  KWFT-TV  (6)  CBS.  DuM;  Blair;  85.300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City — 

►  KTVT  (4)  NBC;  Blair;  163,200 

►  KSL-TV  (5)  ABC,  CBS.  DuM;  CBS  Spot  Sis.; 

163,200 

KI/TV  (2)  ABC;  Hollingbery;  3/26/53-8/15/54 


Of  the  196  weekly  quarter 
hours  between  5  p.m.  and 
12  p.m.  WOW-TV  places 
ahead  in  106*. 

WOW-TV  also  has  eight 
out  of  the  top  ten  multi- 
weekly  programs.  Five  of 
these  eight  programs  are 
local.** 

♦American  Research  Bureau,  Feb.  1954 
**Pulse  Inc.,  March  1954 


rwToYwYTvl 

OMAHA  -  MAX.  POWER 

DUMONT  •  NBC-TV  Aff. 
A  MEREDITH  STATION 
BLAIR  TV,  Rep. 

j  Affiliated  with  "Better  Homes  and  Gardens" 
and  "Successful  Farming"  Magazines. 


Broadcasting 


Telecasting 


July  19,  1954    •    Page  107 


FOR  THE  RECORD 


VERMONT 

Montpelier* — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/6/54 

VIRGINIA 

Danville*— 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,500 
Hampton   (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  100,300 
Harrisonburgt — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC.  DuM;  Devney; 

84.328 

Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

113.440 

Newport  News — 

WMCH-TV  (33)  See  footnote  (d) 

Norfolk— 

►  WTAR-TV  (3)  ABC.  CBS,  DuM;  Petry;  322,759 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe:  105,200 

►  WVEC-TV  (15)  See  Hampton 

Petersburg* — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Richmond — 

VVOTV  (29)  12/2/53-Vnknown 

►  WTVR  (6)  NBC;  Blair;  455,154 
Roanoke — 

►  WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel; 

261,893 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  68,216 

Seattle— 

►  KING-TV  (5)  ABC;  Blair;  354,800 

►  KOMO-TV  (4)  NBC;  Hollingbery;  354,800 
KCTS  (*9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 
Spokane — 

►  KHQ-TV  (6)  ABC,  NBC;  Katz;  78,030 

►  KXLY-TV    (4)    CBS,    DuM;  Avery-Knodel; 

76,514 

Louis  Wasmer  (2)  3/18/54-Sept.  '54 


Tacoma — 

►  KMO-TV  (3)  Branham;  351,100 

►  KTNT-TV  (11)  CBS.  DuM;  Weed;  354,800 
Vancouver* — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

25,056 

WEST  VIRGINIA 

Charleston* — 

►  WKNA-TV  (49)  ABC;  Weed;  40,000 
WCHS-TV  (8)  CBS,  DuM;  Branham;  2/11/54- 

8/1/54  (granted  ST  A  June  17) 
Clarksburg* — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 
Fairmontt — 

►  WJPB-TV  (35)  ABC,  NBC.  DuM;  Gill-Perna; 

34,500 
Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  411,792 
Oak  Hill  (Beckley)t— 

WOAY-TV  (4)  6/2/54-Unknown 
Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281,811 

WISCONSIN 

Eau  Claire* — 

►  WEAU-TV  (13)  ABC.  NBC,  DuM;  Hollingbery; 

55.700 
Green  Bav — 

►  WBAY-TV  (2)  ABC,  CBS.  NBC.  DuM;  Weed; 

195,670 

WFRV-TV  (5)  3/10/54-Unknoum 

La  Crosset — 
WFCBT  (8)  CBS.  NBC.  DuM;  Raymer;  10/28/53- 

8/1/54  (granted  ST  A  July  1) 
WTLB  (38)  12/16/53-Unknown 
Madison — 

►  WHA-TV  («21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  51,500 

►  WMTV  (33)  ABC.  NBC,  DuM;  Meeker;  54,000 
Marinettet  (Green  Bay) — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/53- 
8/1/54 
Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  365,750 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  322,981 


MYCALEX  TUBE  SOCKET  CORPORATION 

Under  exclusive  license  of  Mycalex  Corporation  of  America, 
World's  largest  manufacturer  of  glass-bonded  mica  products 


ADDRESS  ■  INQUIRIES  TO 

General  Offices  and  Plant: 


129  Clifton  Blvd.,  Clifton,  N.  J. 


►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  679,256 

WTVW  (12)  6/11/54-Unknown 
Neenaht — 

►  WNAM-TV  (42)  ABC;  George  Clark 

Superior*  (Duluth,  Minn.) — 

►  KDAL-TV  (3).  See  Duluth.  Minn. 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  48,700 

Wausaut — 

WOSA-TV  (16)  Rambeau;  2/10/54-Unknown 
WSAV-TV  (7)  Meeker;  5/12/54-Sept.  '54 

WYOMING 

Caspert — 
KSPR-TV  (2)  5/14/53-Vnknown 

Cheyennet — 

►  KFBC-TV  (5)  CBS,  NBC;  Hollingbery 

ALASKA 

Anchoraget — 

►  KFIA  (2)  ABC,  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 

Fairbankst — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAII 

Honolulut — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  57,000 
*-KONA  (11)  NBC;  NBC  Spot  Sis.;  58,000 

►  KULA-TV    (4)    ABC;    Headley-Reed;  58,000 

PUERTO  RICO 

San  Juant — 

►  WAPA-TV  (4)  ABC,  NBC,  DuM;  Caribbean 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter- American;  30,000 

CANADA 

Hamilton* — 

►  CHCH-TV  (10) 

Kitchenert — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy, 

Weed;  50,000 

London* — 

►  CFPL-TV  (10)  CBS;  35,000 
Montreal — 

>■  CBFT  (2)  201,433 
>■  CBMT  (6)  201.433 
Ottawa — 

►  CBOT  (4,)  10,100 

St.  John,  N.  B.— 

►  CHSJ-TV  (4)  CBS 

Sudburyt — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 

da, Weed;  7,326 
7,326 
Toronto — 

►  CBLT  (9)  222,500 
Vancouver — 

►  CBTJT  (2)  CBS 
Windsor— (Detroit,  Mich.) 

►  CKLW-TV  (9)  Young 
Winnipeg* — 

►  CBWT 

MEXICO 

Juarezf  (El  Paso,  Tex.) — 

►  XEJ-TV  (5)  National  Time  Sales;  20,000 
Tijuana*  (San  Diego)— 

►  XETV  (6)  Weed:  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
385;  total  cities  with  stations  on  air:  257.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 

that  are  operating.    Total  sets  in  use  31,229,652. 

*  Indicates  educational  stations. 

t  Cities  NOT  interconnected  with  AT&T. 

(a)  Figure  does  not  include  317,395  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B«T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's:  KDZA- 
TV  Pueblo,  Colo.;  WRAY-TV  Princeton,  Ind.; 
WKLO-TV  Louisville,  Ky.;  KFAZ  (TV)  Monroe, 
La.;  WBKZ  (TV)  Battle  Creek,  Mich.;  WTAC-TV 
Flint,  Mich.;  WFTV  (TV)  Duluth,  Minn.;  KACY 
(TV)  Festus,  Mo.;  KFOR-TV  Lincoln,  Neb.; 
WFPG-TV  Atlantic  City,  N.  J.;  WECT  (TV) 
Elmira,  N.  Y.;  WIFE  (TV)  Dayton,  Ohio;  WKJF- 
TV  Pittsburgh,  Pa.;  KNUZ-TV  Houston,  Tex.; 
WACH-TV  Newport  News,  Va. 

(e)  Shreveport  Tv  Co.  has  received  final  grant 
for  ch.  12,  but  has  not,  as  yet,  assumed  operation 
of  KSLA  (TV),  licensed  by  the  Interim  Tv  Corp. 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees 


Page  108    •  July  19,  1954 


Broadcasting 


Telecasting 


UPCOMING 


JULY 

July  23:  Government-industry  meeting  prelimi- 
nary to  U.  S. -Mexico  am  broadcasting  confer- 
ence, Washington,  D.  C. 

July  24-31 :  Radio-Tv  Workshop,  American  Baptist 
Assembly,  Green  Lake,  Wis. 

AUGUST 

Aug.  1-4:  National  Audio- Visual  Convention  & 
Trade  Show,  Conrad  Hilton  Hotel,  Chicago. 

Aug.  2-21:  Summer  Tv  Workshop,  Michigan 
State  College,  East  Lansing. 

Aug.  5:  Committee  to  form  plans  for  all-industry 
tv  sales  promotion,  Mayflower  Hotel,  Washing- 
ton. 

Aug.  9  (week  of):  International  Alliance  of 
Theatrical  Stage  Employes,  Netherlands  Plaza 
Hotel,  Cincinnati. 

Aug.  21-22:  Arkansas  Broadcasters  Assn.,  Velda 
Rose  Courts,  Hot  Springs. 

Aug.  23:  Missouri  Broadcasters  Assn.,  Sedalia. 

Aug.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
summer  conference,  New  York. 

Aug.  25-27:  Western  Electronic  Show  &  Con- 
vention, Ambassador  Hotel,  Los  Angeles. 

Aug.  26:  Joint  meeting,  Los  Angeles-San  Fran- 
cisco chapters.  West  Coast  Electronics  Mfrs. 
Assn.,  Statler  Hotel,  Los  Angeles. 

Aug.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
Hotel,  Atlanta,  Ga. 

Aug.  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake  Lodge,  Big  Fork. 

Aug.  30-Sept.  4:  11th  International  Workshop  In 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

SEPTEMBER 

Sept.  1:  Deadline  for  entries  in  1953-54  public 
interest  awards  for  exceptional  service  to  farm 
safety,  National  Safety  Council. 

Sept.  13-14:  British  Columbia  Assn.  of  Radio  & 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  26-29:  Pacific  Coast  Council,  American 
Assn.  of  Advertising  Agencies,  Hotel  Del  Coro- 
nado,  Coronado,  Calif. 

Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington,  D.  C. 

Sept.  30-Oct.  1:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show.  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference, Hotel  Sherman,  Chicago. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama, Tuscaloosa. 

Oct.  8-10:  New  York  State  Conference,  American 
Women  in  Radio  &  Tv,  Park  Sheraton  Hotel, 
New  York. 

Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations,  French  Lick  Springs,  Ind. 


Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler,  Boston. 

Oct.   13-17:  Audio   Engineering  Society.  Hotel 
New  Yorker,  New  York. 

Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  20-21:    Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

Oct.  28:  Standard  band  broadcasting  conference 
between  U.  S.  and  Mexico,  Mexico  City. 

NOVEMBER 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 

SPECIAL  LISTINGS 

BAB  Clinics 
July  19:  Tampa,  Fla. 
July  20:  Charlotte,  N.  C. 
July  20:  Detroit,  Mich. 
July  22:  Richmond,  Va. 
July  23:  Washington,  D.  C. 
July  26:  Philadelphia,  Pa. 
July  27:  Pittsburgh,  Pa. 
July  29:  Cleveland,  Ohio. 
Aug.    9:  Milwaukee,  Wis. 
Aug.  10:  Chicago,  111. 
Aug.  12:  Los  Angeles,  Calif. 
Aug.  13:  San  Francisco,  Calif. 
Aug.  16:  Portland,  Ore. 
Aug.  17:  Seattle,  Wash. 
Aug.  19:  Montana 
Aug.  20:  Boise,  Idaho. 
Aug.  23:  Salt  Lake  City,  Utah 
Aug.  24:  Denver,  Colo. 
Aug.  26:  Albuquerque,  N.  M. 
Aug.  27:  Wichita,  Kan. 
Aug.  30:  St.  Louis,  Mo. 
Aug.  31:  Indianapolis,  Ind. 

BMI  Clinics 
Aug.    2-3:  Hotel  Biltmore,  New  York. 
Aug.    5-6:  Hotel  Sheraton,  Chicago. 
Aug.  9-10:  Hotel  Statler,  Los  Angeles. 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 
Placid,  N.  Y. 

Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 
Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 


Oct.    4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Ho- 
tel, Detroit. 

Oct.    7-8:    NARTB    Dist.    10,    Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB   Dist.   9,   Lake   Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:   NARTB  Dist.   15,  Clift  Hotel,  San 
Francisco. 

Oct.    25-26:    NARTB   Dist.    16,    Camelback  Inn. 
Phoenix,  Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.   12,  Jens  Marie  Hotel, 
Ponca  City,  Okla. 

Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel, 
Ponca  City,  Okla. 

Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


Tv  Cultur-ama 

IN  HONOR  of  a  delegation  from  the  Ad- 
vertising Federation  of  America,  conven- 
tioning  last  month  in  Boston,  the  Boston 
Pops  Orchestra  performed  "Teeveeana," 
a  medley  of  familiar  tv  themes,  including 
those  for  such  products  as  Ajax,  Chester- 
field, Gillette,  Muriel,  Lucky  Strike,  Olds- 
mobile,  and  others. 


RECORDED  BY 

I 

;  PERRY  COMO   Victor  | 

1  -  I 

I 

PUBLISHED  BY 

DUCHESS  MUSIC  CORP.  j 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  N EW  YORK  36 

NEW  YORK  •  CHICAGO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


Broadcasting    •  Telecasting 


July  19,  1954  •    Page  109 


 editorials  

Why  Not  Take  All  of  Tv? 

THE  objections  which  the  Station  Representatives  Assn.  has 
raised  to  the  formation  of  an  all-industry  promotional  organiza- 
tion are  quite  understandable.  The  representatives  and,  no  doubt, 
some  of  their  station  clients  fear  that  networks  would  dominate 
the  proposed  bureau  and  dilute  the  effort  to  sell  spot  television. 
It  is  their  view  that  their  ends  would  be  better  served  by  an  organ- 
ization like  the  Television  Advertising  Bureau  which  they  originally 
sponsored. 

Probably  they  are  right,  if  the  organization  is  considered  as 
one  designed  primarily  to  advance  the  cause  of  spot  to  the  exclusion 
of  network  and  local  sales  development.  But  what  they  have  in 
mind  is  not  a  real  television  advertising  bureau  but  an  enlarged 
version  of  their  own  association,  with  expanded  budget  and  promo- 
tional facilities,  a  sort  of  super-SRA  which  would  be  wholly  pre- 
occupied with  the  project  of  creating  more  spot  tv  advertising. 

Such  an  organization  might  well  prove  to  be  extremely  valuable. 
It  could  carry  on  and  intensify  the  work  which  already  has  been 
commendably  started  by  SRA,  which,  despite  a  limited  budget, 
has  been  undeniably  effective  in  promoting  spot  advertising  in  both 
radio  and  television. 

But  we  believe  that  in  addition  to  a  specialized  promotional  unit 
of  that  kind,  television  needs  an  all-television  advertising  bureau 
which  would  sell  television  of  all  kinds,  as  a  medium.  An  all- 
television  bureau,  autonomous  and  composed  of  all  elements  in  tv, 
is  bound  to  have  a  bigger  budget  than  one  whose  sources  of  in- 
come are  more  confined.  In  the  years  ahead,  a  big  budget  for  all- 
television  promotion  is  going  to  be  a  necessity.  The  reason  is  that 
the  battle  for  the  advertiser's  dollar  is  destined  to  be  more  furious 
than  it  has  ever  been  in  the  past. 

The  arrival  of  color  televison  is  bound  to  precipitate  tougher 
selling  competition  between  television  and  newspapers  and  between 
television  and  magazines.  Color  will  give  tv  a  distinct  advantage 
over  newspapers  in  soliciting  both  national  and  local  accounts,  both 
as  to  cost  and  technical  quality. 

Newspaper  color  costs  about  25%  more  than  black-and-white. 
Tv  color,  based  on  best  available  information,  will  run  about  10% 
extra.  Newspapers  may  be  expected  to  respond  vigorously  to  the 
new  challenge.  Inevitably  their  Bureau  of  Advertising,  which 
already  spends  around  1.6  million  a  year  to  promote  newspapers 
as  a  medium,  will  be  supplied  with  even  more  funds.  Television 
should  be  ready  with  its  counterpart  of  the  newspapers'  Bureau  of 
Advertising  when  the  bare-knuckle  stages  of  the  fight  begin. 

Is  That  Meeting  Necessary? 

OPEN  meeting  season  in  broadcasting  is  upon  us.  A  quick  check 
shows  that  just  about  100  formal  meetings,  most  of  a  regional 
or  state  nature,  to  be  sure,  will  be  held  between  now  and  the  end 
of  1954. 

Between  July  12  and  Aug.  1,  the  Broadcast  Advertising  Bureau 
will  have  held  26  meetings.  NARTB  has  scheduled  17  district 
meetings  between  Sept.  9  and  Nov.  10.  There  are  44  state  asso- 
ciations, and  most  of  them  will  hold  meetings  before  the  year  ends. 
In  addition,  Broadcast  Music  Inc.  held  40  clinics  in  the  U.  S. 
between  March  8  and  June  25,  not  to  mention  six  in  Canada  and 
one  in  Honolulu. 

These  do  not  include  the  various  educational  institutes,  engineer- 
ing sessions,  women  broadcasters  conclaves,  engineering  seminars, 
and  meetings  to  organize  meetings. 

We're  not  condemning  anything.  People  learn  by  being  exposed 
to  the  ideas  of  experts.  Most  of  these  sessions  are  well-attended. 
Hence  they  must  serve  useful  purposes. 

But  we  have  the  question  of  an  excess  of  meetings  repeatedly 
thrown  at  us.  Should  there  be  combined  meetings,  regional  meet- 
ings, area  meetings,  all-purpose  meetings?  Are  there  too  many 
meetings  of  too  many  groups  at  different  places  and  at  different 
times?  Should  more  broadcasters  attend  sessions  of  their  customers, 
like  the  American  Assn.  of  Advertising  Agencies,  Assn.  of  National 
Advertisers  and  the  specialized  marketing  groups  and  their  regional 

Page  110    •  July  19,  1954 


Drawn  for  Broadcasting  •  Telecasting  by  F.  C.  Tabor 
"Only  way  I  can  figure  it  out — vhf  means  very  high  financing  and  uhf 
means  ultra  high  financing." 


subdivisions,  rather  than  sessions  where  broadcaster  meets  broad- 
caster? 

Those  are  the  questions  we  get. 

We  do  not  profess  to  know  the  answers. 

We  think  it  timely  to  suggest,  however,  that  broadcasters  (and 
their  agency  and  advertiser  guests)  take  inventory  this  year.  Let 
them  inquire  of  their  staff  people  who  attend  these  meetings  (and 
of  themselves)  whether  each  session  was  worthwhile;  whether  the 
money  spent  and  the  man-hours  contributed,  plus  the  physical  wear 
and  tear,  were  offset  by  the  new  knowledge  each  acquired. 

And,  come  the  year's  end,  we  may  be  asking  about  the  result. 

Color— Fall,  1954 

AS  PROMISED  at  its  outset,  1954  is  destined  to  go  down  in 
.  broadcasting  history  as  the  year  that  color  television  really 
got  started.  By  fall,  CBS  and  NBC  will  be  producing  a  minimum 
of  three  to  four  hours  of  color  programs  each  week  and  affiliates  in 
some  70  markets  will  be  equipped  to  distribute  them. 

By  fall,  too,  manufacturers  will  be  producing  color  sets  with 
screen  sizes  comparable  to  those  to  which  owners  of  black-and- 
white  sets  have  become  accustomed  and  at  prices  which,  though 
high,  will  not  be  out  of  range  of  families  in  upper  and  upper-middle 
income  brackets. 

Certainly,  the  color  programs  already  scheduled  by  NBC  and 
CBS  will  be  enough  to  tempt  any  tv  fan  to  mortgage  his  home 
if  that's  the  only  way  he  can  equip  it  for  color  reception.  The 
NBC  "spectaculars"  and  the  CBS  Best  of  Broadway  alone  would 
provide  almost  irresistible  incentive,  and  they'll  be  far  from  alone 
on  the  fall-winter  colorcasting  agenda. 

The  onset  of  color  can  confer  a  special  advantage  on  a  group  of 
telecasters  who  undeniably  have  taken  some  rough  bumps  in  the 
post-freeze  period — the  uhf  operators.  For  if  set  manufacturers 
make  good  their  word,  color  sets  destined  for  uhf-only  or  inter- 
mixed uhf-vhf  markets  will  be  all-wave  receivers.  If  all-wave  re- 
ceivers are  produced  in  quantity,  the  new  conversion  problem  will 
be  one  for  uhf  and  vhf  operators  alike.  The  problem  will  not  be 
the  conversion  of  vhf  sets  to  receive  uhf  but  the  complete  replace- 
ment of  the  present  30-odd  million  black-and-white  sets  with  color 
receivers. 

In  time,  the  conversion  to  color  could  eliminate  one  of  the  major 
difficulties  now  confronting  uhf,  the  scarcity  of  high-quality  uhf 
receivers.  That  would  go  a  long  way  toward  narrowing  the  dis- 
crepancies between  the  vhf  and  uhf  services. 

Broadcasting    •  Telecasting 


TON 


Anybody  with  that  much  wealth  could  buy  all  kinds  of 
things.  And,  as  a  matter  of  fact,  it  just  happens  that  the 
people  who  do  have  it  do  buy  prodigiously.  Their  golden 
hoard  is  represented  by  its  equivalent  in  green  U.  S.  dollars 
—  nearly  four  billion  of  them  — which  is  the  buying 
potential  you'll  find  concentrated  in  an  116-county  mint 
served  by  WSAZ-TV. 

The  particular  brand  of  alchemy  practiced  by  nearly  a 
million  busy  families  who  live  in  WSAZ-TV's  area  is 
called  industry.  Many  of  America's  largest,  best-known 
manufacturers  keep  our  Ohio  Valley  communities 
humming  with  productivity.  Heavy  industrial  production 
makes  good  profits ...  good  profits  make  bigger  payrolls 
. . .  and  bigger  payrolls  make  people  more  buying-minded. 
As  an  advertiser  with  something  to  sell,  you  can  take 
it  from  there. 

But  you  can  take  it  faster  (and  in  greater  amounts)  with 
the  unique  help  of  WSAZ-TV.  Across  this  industrial  heart 
of  the  nation... in  over  400,000  TV  homes... WSAZ-TV 
is  the  only  single  medium  able  to  reach  so  much  of 
this  golden  potential  (and  with  a  persuasive  power  that  is 
paying  off  handsomely  for  dozens  of  happy  advertisers). 
If  this  prosperous  prospect  intrigues  you,  the  nearest 
Katz  office  can  stake  out  all  the  facts. 


WSAZ 


Huntington-Charleston,  West  Virginia 

Channel  3-100,000  watts  ERP 

NBC  BASIC  NETWORK-affiliated  ABC  and  DuMont 

Also  affiliated  with  Radio  Stations  WSAZ.  Huntington,  and  WGKV.  Charleston 
Lawrence  H.  Rogers,  Vice  President  &  General  Manager,  WSAZ,  Inc. 
Represented  nationally  by  The  Katz  Agency 


r 


televi 


NEW  YORK 

BOSTON 

CHICAGO 

DETROIT 

SAN  FRANCISCO 

ATLANTA 

HOLLYWOOD 


16  1954  j/xjr^  3Sc  PER  CGI 

ROApCASTI  NG 
TEKECASTI  NG 


Tv  Set  Count 
Planned 

table  Insurance 
iys  Spot  Radio 

Page  33 


de  Networks  from 
Project — SRA 
Page  42 

At  Break-Even 
oint — Kintner 
Page  77 


TURE  SECTION 

gins  on  Page  79 


3 


year 


IWSWEEKLY 
DIO  AND  TV 


is  giving  FIVE 


FOR 


ONE 

In  OMAHA! 


It's  phenomenal  but  true!  It  takes  a  spot  on  each  of  the  other  five  Omaha,  Council  Bluffs 
stations  to  get  your  radio  message  the  audience  an  averege  spot  delivers  on  KOWH! 

With  an  over-all  daytime  Hooper  (May-June)  of  46.2%,  KOWH  is  the  buy  you've 
dreamed  of  .  .  .  where  one  dollar  does  the  work  of  nine  in  covering  a  plush  market! 

Want  the  facts?  Talk  to  H-R  Inc.,  our  reps — they're  the  boys  with  the  hottest  story  in 
radio — or  call  KOWH  Manager  Virg  Sharpe.  Get  FIVE  for  ONE  on  a  "sure  thing"— 
KOWH! 


-CONTINENT  BROADCASTING  CO. 


KOWH 

Represented  by 
H-R  Inc. 


General  Manager;  Todd  Storz 
WTIX 

Represented  by 
Adam  J.  Young,  Jr. 


WHB 

Represented  by 
John  Blair  &  Co. 


but  look  what's  in  ERIE/  PA.  p 


•  $1,409,148,000  EFFECTIVE  BUYING  POWER 

•  218,500  SETS  IN  MARKET-274,600  HOMES 

79%  COVERAGE 

•  67,640  SETS  IN  ERIE  COUNTY -68,600  HOMES 

98.6%  COVERAGE 


PROOF  POSITIVE:  Average  Quarter  Hour  Television 

Sets-in-use  for  the  week  surveyed  —  Entire  Week 
35.6,  NOON  TO  MIDNITE  — 46.7,  6  P.M.  TO  MIDNITE 
19.9,  SIGN  ON  TO  6  P.M.  — Pulse,  Inc.,  2-1-54 

WICU-TV  Ch.  12 -ONLY  V.H.F.  in  entire  area 
NBC  — ABC  — DUMONT 


RADIO 
TV 

NEWSPAPER 


inc. 


HOME  OFFICE 


—  500  EDWARD  LAMB  BLOC  .  TOIEOO,  OHIO    .    WASHINGTON  OFFICE  .  .  .  1177  NATIONAL  PRESS  BIDO. 


WICU-TV— Erie,  Pa. 
Edward  Petry  &  Co.,  Inc. 

WIKK-AM  —  Erie,  Pa. 
Edward  Petry  &  Co.,  Inc. 

VVTOD— Toledo,  Ohio 
Forjoe 


WHOO  — Orlando,  Florida 
Forjoe 

WMAC-TV— Massillon,  Ohio 
Edward  Petry  &  Co.,  Inc. 

The  Erie  Dispatch  —  Erie,  Pa. 
Reynolds-Fitzgerald 


W  J 


I mm 


N  <^ 


i 


T  V 


JACKSON 


»,;*,,.«»  •  •  »      ».  ',«  i  **  <*I 
»t  •  »  •  '.•,<#»  1*< 


CHANNEL 


6 


BATTLE 

■EX 


Coverage 


that  Counts! 


7  major  Michigan  markets 
for  NBC,  CBS,  and  ABC 


Now    100,000  waffs.1 


H.  R.  Representatives 


Published  every  Monday,  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications,  Inc.,  1735 
DeSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3.  1879. 


Covers  vast  new  prosperous  territory  for  your 
advertising  dollar 


WGAL-TV  PRIMARY  MARKET 


31  6,0  0  0  WATTS 


STEINMAN  STATION 

Clair  McCollough,  President 


TV  sets    .   .  . 

.  .  .  554,915 

.  .  .  803,200 

$4,226,847,000 

retail  sales 

$2,654,371,000 

COVERING 

York 

Harrisburg 

Reading 

Hanover 

Lebanon 

Pottsville 

Gettysburg 

Sunbury 

Shamokin 

Chambersburg 

Lewistown 

Coatesville 

Frederick 

Carlisle 

Lock  Haven 

Hagerstown 

Lewisburg 

Huntingdon 

Westminster 

Shippensburg 

Waynesboro 

Representatives 

MEEK 

ER  TV, 

1  n  c  • 

New  York         Los  Angeles  Chicago 

San  Francisco 

Page  4    *    July  26,  1954 


Broadcasting 


Telecasting 


closed  circuit 


CIGARETTE  cancer  scare  is  booming 
hard  candy  sales  as  well  as  cigars  and  pipe 
tobaccos.  Life  Savers  (controlled  by  Ed- 
ward J.  Noble,  finance  committee  chair- 
man of  American  Broadcasting-Paramount 
Theatres)  enjoyed  35%  jump  in  first  two 
weeks  of  July  and  sales  were  up  16%  for 
first  six  months,  with  no  additional  adver- 
tising promotion. 

★  ★  ★ 

REVERBERATIONS  of  Potter  Senate 
Subcommittee  hearings  on  uhf  have 
changed  FCC  viewpoints  on  several  fronts. 
One  thing  now  appears  to  be  certain :  FCC 
will  be  liberal  in  granting  booster  and 
satellite  transmitters  for  uhf  stations  in 
order  to  broaden  coverage  to  compete 
more  effectively  with  vhf  outlets  using 
maximum  power. 

★  ★  ★ 

PAINT  AND  VARNISH  industry,  now 
practically  unclassified  in  business  volume 
in  tv  network  billings,  may  leapfrog  into 
front  position  with  advent  of  color.  Plans 
reportedly  already  in  works  by  top  entities 
in  field  to  take  full  advantage  of  medium 
that  is  obviously  natural  for  them. 

★  ★  ★ 

WHO  WILL  HEAD  American  delegation 
to  Mexico  City  conference  on  North  Amer- 
ican Regional  Broadcast  Agreement  set 
for  Oct.  28?  Best  bet  is  FCC  Comr. 
Robert  E.  Lee,  who  has  been  attending 
preparatory  sessions  at  State  Dept.  with 
FCC  Chairman  Rosel  H.  Hyde.  Mr.  Hyde, 
who  headed  last  NARBA  sessions  four 
years  ago,  isn't  disposed  to  take  on  new 
foreign  assignments  in  these  times. 


SHORTLY  to  be  announced  will  be  de- 
parture of  Clarke  A.  (Fritz)  Snyder  as 
CBS-TV  station  relations  director.  While 
no  reason  given,  it's  understood  he  is 
severing  his  connection,  which  began  June 
1951,  by  mutual  understanding  with  Her- 
bert V.  Akerberg,  CBS-TV  station  relations 
vice  president.  Mr.  Snyder  hasn't  an- 
nounced plans,  but  expects  to  be  in  tv 
station  management. 

★  ★  ★ 

PREVIEW  of  new  format  for  all-industry 
tv  advertising  bureau  will  be  given  four- 
man  advance  guard  representing  NARTB 
and  TvAB,  meeting  day  ahead  of  Aug.  5 
merger  session  in  Washington.  Quartet 
will  get  first  look  at  project  that  blends 
results  of  TvAB's  swift  two-month  career 
and  findings  of  two-year  NARTB  study. 
TvAB  merger  group  will  have  results  of 
questionnaire  being  sent  its  supporting  sta- 
tions, asking  views  on  bureau  composition 
and  functions  (story  page  42).  Should 
plan  be  approved,  it  still  faces  NARTB  Tv 
action  (probably  last  week  in  August) 
plus  TvAB  Executive  Committee  vote, 
with  hope  that  bureau  can  be  staffed  and 
operating  in  October. 

★  ★  ★ 

ABC-TV's  National  Collegiate  Athletic 
Assn.  football  television  schedule  for  this 
fall  is  slated  for  announcement  this  week. 
But  as  yet  coverage  hasn't  been  sold  to 
national  sponsor,  and  present  prospects 
are  that  package  will  be  offered  on  piece- 
meal, co-op  basis. 

★  ★  ★ 

IN  OFFING  is  new  management  at 
WMAL-AM-FM-TV  Washington.  Ken- 
neth H.  Berkeley,  veteran  head  of  sta- 
tions, reportedly  is  close  to  making  deal 


for  am  property  in  South,  which  would 
fulfill  desire  to  get  into  his  own  business. 
Evening  Star  Newspaper  Co.  reportedly 
has  interviewed  several  prospects  in  an- 
ticipation of  Mr.  Berkeley's  departure  and 
new  appointment  might  coincide  with  over- 
all reorganization  stemming  from  recent 
Booz,  Allen  &  Hamilton  survey. 

★  ★  ★ 

THERE  ARE  new  negotiations  looking 
toward  release  of  reasonably  current  Hol- 
lywood films  for  tv  feature  film  use.  Pro- 
ducers, with  film  in  their  vaults,  are  im- 
pressed with  rapid  development  of  tv- 
processed  syndicated  film  and  are  becom- 
ing restive  less  their  properties  depreciate 
in  value  beyond  prospect  of  reasonable 
return. 

★  ★  ★ 

FINAL  radio  and  television  revenue  sta- 
tistics for  1953  to  be  completed  by  FCC 
economists  in  September.  Advance  sum- 
mary of  tv  data  was  issued  in  May  by 
Chairman  Hyde  before  Potter  uhf  sub- 
committee. Am  report  will  be  first  for 
'53  since  FCC  economy  move  cut  out 
preliminary  report. 

★  ★  ★ 

FCC  is  in  another  intramural  stew,  and 
once  again  Comr.  Frieda  B.  Hennock 
concocted  it.  She  wanted  to  use  most  of 
Broadcast  Bureau  staff  in  developing  re- 
port on  history  of  each  drop-out  and  grant 
case  involving  vhf  mergers,  for  benefit  of 
Senate  Potter  Communications  Subcom- 
mittee. Commission  majority  felt  this 
would  throw  sand  in  gears  of  Broadcast 
Bureau  and  bring  it  to  virtual  standstill 
on  regular  functions.  Comr.  Hennock  is 
doing  job  with  as  much  help  as  she  can 
recruit. 


the  week  in  brief 

Coming:  a  count  of  the  nation's  farm  tv  sets   31 

►  Equitable  puts  #150,000  into  spot  radio   32 

►  And  Florida  Citrus  sets  #1.6  million  for  radio-tv  .  .  32 
Clipp's  film  plan  meets  quick  opposition   34 

►  INS  adds  sound  to  its  facsimile  service   36 

*  Nielsen,  Pulse  rank  'Lucy'  at  top   40 

TvAB  supporters  solicited  for  ideas   42 

'       SRA's  Flanagan  doesn't  want  the  networks   42 

Potter  unit  comes  up  with  three  plans  on  uhf  ....  46 

Network  probe  awaits  committee  go-sign   48 

Broadcasting    •  Telecasting 


Broadcasters  to  have  their  day  in  coverage  hearing  50 

Lamb  wins  a  delay  in  his  FCC  hearing   52 

Feud  erupts  between  KWTV  (TV) ,  WKY-TV .  .  58 

Food  merchandising  as  done  by  eight  CBS  ams .  .  62 

Television  writers  strike  against  three  networks .  .  73 

'Non-competitive'  will  describe  English  tv   74 

ABC  is  breaking  even — Kintner   77 

DuMont  has  #4  million  sales  week   78 

How  Madison  Avenue  looks  at  uhf   81 

Educational  tv:  two  years  later   82 

Telestatus:  tv  stations,  sets,  target  dates   103 

July  26,  1954     •    Page  5 


-and  so  does  MARVIN  VINES 

OUR  FARM-SERVICE  DIRECTOR! 


Some  farm-service  radio  directors  try  to  run  a  farm 
department,  sitting  at  their  desks. 

Not  so  at  KTHS.  Marvin  Vines,  our  Farm-Service 
Director,  is  out,  covering  the  State,  almost  as  much  as 
he's  in  the  studio! 

In  the  last  twelve  months,  for  example,  Marvin  Vines 
has: 

Traveled  over  30,000  "business  miles",  all 
within  Arkansas. 

Attended  168  meetings,  with  a  total  attend- 
ance of  19,000  persons. 

Conducted  personal  interviews  on  127  farms. 

Appeared  as  a  speaker,  panelist  or  moderator 
on  97  different  farm  programs. 

Discussed  farm  problems  with  1429  persons 
on  his  daily  and  weekly  broadcasts. 

ALL  THIS,  plus  broadcasting  16  farm  pro- 
grams per  week,  on  KTHS! 

Like  Marvin  Vines,  many  of  our  KTHS  department 
heads,  entertainers,  and  other  "names"  get  out  and 
cover  the  State,  regularly.  The  result — greater  listen- 
ing to  KTHS — greater  values  for  you  advertisers. 


5©,©0©  Walls  .  . 


Represented  by  The  Branham  Co. 
Under  Same  Management  as  KWKH,  Shreveport 

Henry  Clay,  Executive  Vice  President 


BROADCASTING  FROM 
LITTLE  ROCK,  ARKANSAS 


■ 


Page  6    •    July  26,  1954 


Broadcasting    •  Telecasting 


at  deadline 


Hyde  Anticipates  Mexico's 
Upcoming  Broadcast  Demands 

DEMANDS  expected  to  be  made  by  Mexico  at 
forthcoming  Oct.  28  U.  S.-Mexican  meeting  in 
Mexico  City  on  proposed  bi-lateral  agreement 
on  standard  broadcasting  were  outlined  Friday 
morning  by  FCC  Chairman  Rosel  H.  Hyde  at 
informal  government-industry  conference  in 
Washington  at  State  Dept.  [B»T,  July  19]. 

Pact  would  be  outside  1950  North  American 
Regional  Broadcasting  Agreement,  to  which 
Mexico  is  not  signatory,  but  Chairman  Hyd« 
indicated  U.  S.  would  hold  to  1950  NARBA 
principles  as  basis  for  talks. 

Accompanied  by  Comr.  Robert  E.  Lee  and 
other  FCC  officials,  Chairman  Hyde  said  Mexi- 
co probably  will  ask  for  following:  (1)  two 
more  clear  channels  (590  and  660  kc  have  been 
mentioned),  (2)  elimination  of  650-mile  rule 
governing  Mexican  station  locations  from  U.  S. 
border,  (3)  elimination  of  power  limitations 
under  present  agreement  for  Mexican  regional 
and  local  stations  (clears  have  no  international 
power  limit),  (4)  oppose  Class  I-B  status  ac- 
corded U.  S.  stations  on  1560  kc  (Cuban  clear), 
(5)  recognize  Mexican  Class  1-A  priority  on 
540  kc  (Canadian  clear),  (6)  continuance  of 
interim  "gentlemen's  agreement"  extending  old 
NARBA,  (7)  elimination  of  25  mv/m  overlap 
rule  (would  allow  more  border  stations),  (8) 
elimination  of  RSS  rule  (method  of  determining 
interference),  (9)  case  by  case  handling  of  cer- 
tain international  station  allocations. 

Chairman  Hyde  indicated  U.  S.  would  prefer 
new  agreement  to  continue  without  termination 
date  so  as  to  halt  problems  of  continual  re- 
negotiation. He  was  introduced  to  meeting  of 
industry  attorneys  and  engineers  by  John  S. 
Cross,  assistant  chief.  State  Dept.  Telecommuni- 
cations Policy  Staff.  Written  comments  by  in- 
dustry were  invited  to  be  sent  to  Mr.  Cross. 

AFM,  AFTRA  Dispute  Hearing 
To  Resume  in  New  York  Aug.  4 

HEARINGS  on  jurisdictional  dispute  between 
American  Federation  of  Musicians  and  Ameri- 
can Federation  of  Television  and  Radio  Artists 
involving  representation  for  musicians  and 
other  performers  and  on  motion  by  ABC  and 
other  parties  for  clarification  of  bargaining 
units  to  be  resumed  in  New  York  Aug.  4,  it 
was  reported  Friday.  Chicago  session  Friday 
brought  out  for  first  time  testimony  that  AFM 
had  prohibited  performer  at  ABC  o&o  WBKB 
(TV)  Chicago  from  joining  AFTRA,  although 
allegation  was  denied. 

Sterling  C.  (Red)  Quinlan,  ABC  vice  presi- 
dent in  charge  of  WBKB,  told  B*T  Friday 
there  is  "no  question  in  my  mind  but  that 
NLRB  will  find  AFTRA's  position  untenable." 

Radio  vs.  Mature  Tv 

EFFECTIVENESS  of  radio  in  64  "mature" 
television  areas,  which  had  tv  service  before 
FCC-imposed  freeze,  is  underlined  in  latest 
BAB  presentation.  Report  states  that  in  these 
markets,  radio  has  penetration  of  99%  and  tv 
only  81%.  Additionally,  it  is  pointed  out, 
number  of  radio  sets  sold  in  these  markets  in 
1953  totaled  6,786,000,  compared  with  2,803,- 
000  tv  sets  sold,  described  as  "142%  superiority 
for  radio." 


Ml  MUTE  MERGER 

CBS-TV  and  NBC-TV  will  merge,  for  few 
minutes  at  least,  in  Washington,  D.  C, 
today  (Mon.)  when  they  stage  joint  re- 
ception for  Ann  Sothern,  featured  in 
Private  Secretary.  Program  is  telecast  on 
NBC-TV  in  summer  and  CBS-TV  in 
winter.  Miss  Sothern  is  appearing  at 
Casino  Royale,  Washington  night  club. 


NARTB  Asks  Record  Firms 
For  Meeting  on  45  RPM 

IN  LINE  with  growing  industry  criticism  of 
45  rpm  policy  of  record  manufacturers  (see 
story  page  44),  John  F.  Meagher,  NARTB  radio 
vice  president,  has  asked  major  record  firms  for 
meeting  to  reconsider  action. 

Mr.  Meagher  told  manufacturers  NARTB  has 
"an  obligation  to  a  substantial  segment  of  our 
membership  to  place  before  you  the  expressions 
of  their  strong  feeling  on  the  subject  and  to 
explore  with  you  the  feasibility  of  modifying 
your  present  policy  in  line  with  their  sugges- 
tions." 

NARTB  letter  voiced  hope  manufacturers 
would  agree  meeting  might  clear  up  misunder- 
standings, pointing  out  that  stations  have  done 
much  "to  stimulate  the  popularity  of  records 
over  the  years." 

37.5  Million  Color  Sets 
By  1964— GE  Prediction 

JOHN  T.  THOMPSON,  manager  of  distribu- 
tion sales  for  tube  department  of  General 
Electric  Co.,  predicted  Saturday  there  will  be 
7.5  million  color  sets  on  market  in  1957  and 
37.5  million  sets  by  1964. 

Mr.  Thompson  said  mass-market  color  set 
will  be  one  with  larger  screen  and  lower  price 
than  sets  introduced  earlier  this  year.  His 
predictions  stemmed  from  market  research  by 
tube  department,  which  he  said  indicated  that 
in  1964  consumers  will  pay  $4.5  billion  dollars 
yearly  for  parts  and  service  for  home  radios, 
monochrome  tv  sets  and  color  tv  receivers. 

Ziv  Tv  Invades  Europe 

IN  GENERAL  EXPANSION  of  overseas 
operations,  Ziv  Television  Programs  announced 
Friday  it  will  open  offices  and  agencies  in 
Rome,  Paris,  Frankfurt,  London,  and  other 
European  cities.  Announcement  from  Edward 
Stern,  president  of  international  division  of 
Ziv,  stated  that  Europe  is  "fast  developing  a 
well-knit  network  of  television  stations."  Mr. 
Stern  left  Friday  on  survey  of  European 
markets. 

Foley  Forms  Gothic  Films 

FORMATION  of  Gothic  Films  Inc.,  N.  Y., 
for  the  production  of  industrial  films,  televi- 
sion commercials  and  slide  presentations  was 
announced  Friday  by  George  F.  Foley,  presi- 
dent of  George  F.  Foley  Inc.,  New  York  tv 
film  production  company,  and  the  new  firm. 
Headquarters  for  Gothic  will  be  located  at  157 
E.  69th  St.,  with  John  di  Sponsio  as  studio 
manager  and  Frank  Jewell  as  sales  chief. 


•   BUSINESS  BRIEFLY 

JOY  TO  BURNETT  •  Procter  &  Gamble, 
Cincinnati,  appoints  Leo  Burnett  Co.,  Chicago, 
to  handle  advertising  for  Joy  (liquid  detergent) 
effective  Oct.  1. 

SHOEMAKER  TO  HOB&M  •  Melville  Shoe 
Corp.  (Thorn  McAn  shoes),  N.  Y.,  which  has 
been  handled  by  Anderson  &  Cairns,  N.  Y.,  is 
expected  to  name  Hewitt,  Ogilvy,  Benson  & 
Mather,  N.  Y.,  as  agency. 

MAGAZINE  CAMPAIGN  •  Sports  Illustrated, 
sports  magazine,  N.  Y.  (Time  Inc.),  using 
five-day  radio-tv  campaign  in  New  York,  Chi- 
cago, Boston,  Los  Angeles  and  Philadelphia 
through  Young  &  Rubicam,  N.  Y.,  effective 
Aug.  7. 

JELLO  BUYS  SPOTS  •  General  Foods,  N.  Y. 
(instant  jello),  placing  radio-tv  two-week  spot 
announcement  campaign  to  start  in  August. 
Young  &  Rubicam,  N.  Y.,  is  agency. 

NEW  AGENCY  •  Sidney  W.  Turbin  &  Assoc. 
announces  opening  as  new  advertising  agency 
with  offices  at  162  N.  Clinton  St.,  Chicago. 

SHELL  TAKES  TO  RADIO  •  Shell  Oil  Co., 
N.  Y.,  through  J.  Walter  Thompson  Co.,  N.  Y., 
is  contemplating  eight-week  spot  announcement 
campaign  to  start  July  28  in  12  radio  markets. 

BIRDSEYE  BUYING  •  Birdseye  Food  Co., 
through  Young  &  Rubicam,  N.  Y.,  buying 
radio  spot  announcements  for  four  weeks, 
starting  Aug.  2  in  limited  number  of  major 
markets. 

HEINZ  GOES  FOR  TV  •  H.  J.  Heinz  Co., 
N.  Y.,  buying  tv  spot  announcements  in  30 
markets  starting  week  of  Sept.  12  to  run  for 
52  weeks.  Maxon  Inc.,  N.  Y.,  is  agency. 

IN  THE  FAMILY  •  RCA,  through  Kenyon 
&  Eckhardt,  has  arranged  series  of  participa- 
tions and  one-minute  announcements,  starting 
Aug.  2,  on  WNBC-WNBT  (TV)  New  York, 
WRC-WNBW  (TV)  Washington,  WTAM- 
WNBK  (TV)  Cleveland,  WMAQ-WNBQ  (TV) 
Chicago,  KNBC  San  Francisco  and  KNBH 
(TV)  Los  Angeles,  all  NBC  o&o  stations. 
Campaign  is  on  behalf  of  RCA's  products  and 
services. 


ABC-TV  Adds  Two 

ADDITION  of  two  stations  as  affiliates  of 
ABC-TV  is  being  announced  today  (Mon.) 
by  Alfred  R.  Beckman,  director  of  ABC's  sta- 
tions relations  departments.  ABC-TV  affiliates 
now  total  201. 

New  affiliates  are  KHSL-TV  Chico,  Calif, 
(ch.  12),  which  is  owned  by  Golden  Empire 
Broadcasting  Co.  with  M.  F.  Woodling  as  gen- 
eral manager,  effective  June  21;  KDAL-TV 
Duluth  (ch.  4),  which  is  owned  by  Red  River 
Broadcasting  Co.  with  Odin  S.  Ramsland  as 
general  manager,  effective  July  19. 

GF  Sales  Curve  Rises 

GENERAL  FOODS  Corp.,  White  Plains,  N.  Y., 
reported  Friday  that  net  sales  in  April-June 
quarter  of  year  were  $194,725,782  as  compared 
with  $173,169,014  for  corresponding  period 
of  1953. 


Broadcasting    •  Telecasting 


July  26,  1954     •    Page  7 


•V 


We're  proud  of  the  results  33  years  experience 
enables  us  to  give  to  you,  our  sponsors — and 
we're  proud  of  the  92%  consistent  listenership 
within  WSPD's  16  county,  billion  dollar  market. 

Let  us  show  you  what  outstanding  results  you 
can  get  by  taking  advantage  of  WSPD's  experience 
and  WSPD's  loyal  listenership.  Call  your  nearest 
Katz  representative  or  ADams  3175  in  Toledo. 


Storer  Broadcasting  Company 

TOM  HARKFR,  NAT.  SALES  DIR.,  118  E.  57th  STREET,  NEW  YORK 


Represented  Nationally 
by  KATZ 


Page  8    •    July  26,  1954 


Broadcasting    •  Telecasting 


PEOPLE 


at  deadline 


WCAN-TV  Due  to  File 
For  Stay  of  Rival  Ch.  12 

REQUEST  for  stay  against  Milwaukee  ch.  12 
grant  was  to  be  filed  Saturday  by  WCAN-TV 
Milwaukee.  Uhf  station,  which  appealed  FCC 
grant  to  merged  Milwaukee  Area  Telecasting 
Corp.  [B»T,  July  19],  will  ask  court  to  order 
holdup  on  ch.  12  construction  until  appeal  is 
decided.  Appeal  is  from  FCC's  refusal  to 
accept  WCAN-TV  application  to  change  from 
present  ch.  25  to  ch.  12  [B*T,  June  14]. 

In  answer  to  protest  concurrently  filed  by 
WCAN-TV  against  Milwaukee  ch.  12  grant, 
Milwaukee  Area  termed  action  "part  and  parcel 
of  calculated  campaign  to  prevent  the  establish- 
ment of  any  additional  television  service  in 
Milwaukee."  Milwaukee  Area  opposition  went 
on:  "Such  tactics  are  obviously  intended  for 
delay  and  delay  only.  .  .  .  [WCAN-TV]  action 
since  that  time  [when  it  received  ch.  25  grant] 
has  been  one  dilatory  move  after  another.  .  .  . 
it  obviously  intends  to  utilize  every  dilatory 
device  possible  to  achieve  the  same  result 
[protection  from  competition]."  It  also  called 
attention  to  fact  WCAN-TV  is  intervenor  in 
Whitefish  Bay  (Milwaukee)  ch.  6  hearing. 

When  Milwaukee  ch.  12  merger  is  consum- 
mated, station  will  be  30%  owned  by  Milwau- 
kee Area,  WFOX  and  WEMP,  and  10%  by 
Kolero  Telecasting  Corp. 

KBST  Tv  Grant  Final 

GRANT  of  ch.  4  to  KBST  Big  Spring,  Tex., 
recommended  in  initial  decision  of  hearing 
examiner  in  mid-June  [B»T,  June  21],  made 
final  by  FCC  Friday.  Texas  Telecasting  Inc. 
earlier  dropped  competitive  bid  to  devote  at- 
tention to  another  interest,  ch.  13  KDUB-TV 
Lubbock. 

Jesuit  Control  in  Question 

EFFORT  of  WNOE  in  New  Orleans  ch.  4  tv 
contest  to  require  Loyola  U.'s  WWL  to  pro- 
duce data  on  world-wide  scope  of  Society  of 
Jesus,  including  educational  and  commercial 
interests,  met  with  partial  success  as  FCC  Ex- 
aminer Elizabeth  C.  Smith  approved  portion 
j  of  WNOE  motion  Friday  [B»T,  July  12].  Ch. 
4  hearing,  in  recess  until  Sept.  7,  also  includes 
WTPS  there. 

Examiner  denied  most  data  asked  by  WNOE 
said  to  pertain  to  WWL's  points  of  reliance,  but 
ordered  Loyola  U.  to  furnish  WNOE  counsel  by 
Aug.  31  "statement  by  Father  W.  Patrick  Don- 
nelly, president  of  Loyola  U.,  setting  forth  the 
extent  of  control,  if  any,  which  has  been,  is  now 
;  or  would  be  exercised  by  the  Society  of  Jesus 
or  by  the  Roman  Catholic  Archdiocese  of  New 
Orleans  over  Loyola  U.,  its  officers  or  directors, 
insofar  as  such  control  relates  in  any  manner 
whatsoever  to  the  construction  and  operation  of 
the  proposed  television  station  contemplated  by 
the  applications  of  Loyola  U.  involved  in  this 
proceeding." 

Examiner  further  ordered  that  on  same  date 
"a  statement  be  furnished  to  the  same  counsel, 
listing  all  radio  broadcast  (am,  fm  and  tv)  sta- 
tions and  other  media  of  mass  communication 
under  common  control,  directly  or  indirectly, 
with  Loyola  U.,  its  officers  or  directors;  or,  in 
the  alternative,  a  sworn  statement  that  there  is 
no  such  broadcast  station  or  other  media  of  mass 
communication  under  common  control  to  any 
i  degree  whatsoever,  either  directly  or  indirectly, 
with  Loyola  U.,  its  officers  or  directors." 

KTVE  (TV)  Asks  Channel  Change 

KTVE  (TV)  Longview,  Tex.,  operating  on  ch.  32, 
petitioned  FCC  to  substitute  uhf  channel  for  ch. 
7  at  Tyler,  Tex.,  granted  earlier  to  KLTV  (TV) 
Tyler,  due  on  air  in  fall.  On  air  at  Tyler  is  ch. 
19  KETX  (TV). 


CAPITOL  PICKUP 

FIRST  live  tv  pickup  from  new  $35,000 
radio-tv  studios  of  Senate  Radio  &  Tele- 
vision Gallery  [B»T,  Jan.  4]  took  place 
Friday  when  NBC's  John  Cameron 
Swayze  {Camel  News  Caravan)  and 
CBS's  Doug  Edwards  (Doug  Edwards 
and  the  News)  originated  regular  news- 
casts from  Capitol. 


WHTN  Bid  Retained 

BID  of  WHTN  Huntington,  W.  Va.,  for  ch.  13 
was  retained  in  hearing  status  by  FCC  Friday 
in  action  which  also  dismissed  competitive  appli- 
cation of  WPLH  Huntington  at  latter's  request. 
WPLH  is  reimbursed  about  $25,000  for  expenses. 

Killeen  Am  Granted 

NEW  AM  station  grant  at  Killeen,  Tex.,  for  250 
w  day  on  1050  kc,  proposed  earlier  in  initial 
decision,  reported  by  FCC  Friday  as  now  final 
and  effective.  Permittee  is  W.  A.  Lee,  A.  W. 
Stewart  and  Franklin  T.  Wilson  d/b  as  Highlite 
Broadcasting  Co.  [B«T,  June  21]. 

Beck  Sells  KCOG 

KCOG  Centerville,  Iowa,  sold  by  Robert  K.  Beck 
and  associates  for  $65,000  to  Hiawatha  Broadcast- 
ing Co.  and  bid  for  FCC  approval  filed  Friday. 
Hiawatha  is  controlled  by  Dale  G.  and  S.  A. 
Chesley,  latter  account  executive  with  MPTV 
Inc.,  New  York. 

WBAM,  WORZ  Boosts  Licensed 

WBAM  Montgomery,  Ala.,  and  WORZ  Orlando, 
Fla.,  both  on  740  kc,  granted  licenses  by  FCC 
Friday  to  cover  permits  for  power  boosts.  In 
memorandum  opinion,  Commission  turned  down 
WORZ  protest  of  daytime  skywave  interference 
from  WBAM  on  ground  it  is  outside  rules  and 
policy  issue  is  before  FCC  in  daytime  skywave 
case  (story  page  46).  WBAM  license  covers 
boost  from  250  w  to  50  kw,  daytime.  WORZ 
license  covers  boost  in  daytime  power  from  1 
kw  to  5  kw,  operating  1  kw  at  night. 

Block  Dies;  Services  Today 

FUNERAL  SERVICES  for  Rudolph  Block,  59, 
Washington,  D.  C,  radio  news  correspondent 
for  four  western  stations,  are  scheduled  at 
St.  Matthews  Cathedral,  Washington,  today 
(Monday).  Interment  will  be  in  Arlington 
Cemetery.  Mr.  Block  died  of  Hodgkins  dis- 
ease Thursday  at  Mt.  Alto  Hospital,  Washing- 
ton, after  an  illness  of  several  weeks.  He  repre- 
sented KOMO  Seattle;  KGEZ  Kalispell,  Mont.; 
KWHP  Cushing,  Okla.,  and  KPOA  Honolulu. 

Tv  Out  of  Michigan  Courts 

MICHIGAN  Supreme  Court  Friday  banned  tv 
cameras  from  court  proceedings.  It  adopted 
revised  canon  of  ethics  urged  by  state  bar  asso- 
ciation which  recommended  state  courts  pro- 
hibit taking  of  photographs  or  broadcasts  of 
court  sessions.  Tv  cameras  included  in  ban. 
Only  exception  is  televising  of  naturalization 
ceremonies.  State  bar  also  is  considering  pro- 
posal for  newspaper  code  covering  reporting 
of  investigations,  arrests  and  trials. 


UPCOMING 

Aug.  1-4:  National  Audio-Visual  Con- 
vention &  Trade  Show,  Conrad  Hilton 
Hotel,  Chicago. 

Aug.  5:  Committee  to  form  plans  for 
all-industry  tv  sales  promotion,  May- 
flower Hotel,  Washington. 
For  other  Upcomings  see  page  7  09. 


JOHN  M.  WILLEM,  Chicago  account  repre- 
sentative, and  GEORGE  F.  BAIER,  adminis- 
trative head  and  art  department  director, 
elected  vice  presidents  at  J.  Walter  Thompson 
Co.,  Chicago. 

WILLIAM  McILVAIN,  manager  of  agency's 
New  York  office,  GEORGE  STEGE  and  ED- 
WARD THIELE,  Chicago  account  supervisors, 
elected  vice  presidents  at  Leo  Burnett  Co. 

JOHN  G.  RAGSDALE,  Chicago  Div.  sales 
manager,  appointed  manager  of  advertising  and 
sales  promotion  at  General  Tire  &  Rubber  Co., 
Akron,  parent  company  of  General  Teleradio, 
owner  of  Mutual-Don  Lee  networks. 

REP.  LOUIS  B.  HELLER  (D-N.  Y  ),  member 
of  House  Interstate  &  Foreign  Commerce 
Committee,  resigned  from  Congress  to  be 
sworn  in  as  New  York  Special  Sessions  judge. 

EDGAR  J.  SCHERICK  named  associate  media 
director,  Dancer-Fitzgerald-Sample,  N.  Y.,  ef- 
fective today  (Mon.).  He  has  been  assistant 
account  executive  on  Falstaff  Beer  account. 

WILLIAM  B.  FABER,  vice  president  of  Head- 
ley-Reed  Co.,  advertising  representative,  re- 
signed effective  last  Friday.  His  future  plans 
will  be  announced. 

BRENDAN  McINERNEY,  former  assistant 
counsel  in  Navy's  Bureau  of  Ships  office  of  gen- 
eral counsel,  Friday  was  named  assistant  to 
FCC  General  Counsel  Warren  Baker. 

DANIEL  M.  LISSANCE,  assistant  director  of 
research  of  Emil  Mogul  Co.,  N.  Y.,  named  man- 
ager of  sales  development  and  research  for 
NBC  Spot  Sales. 

GENE  KING,  European  radio  officer  for  U.  S. 
Information  Service,  Paris,  named  program 
manager  of  Voice  of  America  in  New  York. 
He  succeeds  JOHN  M.  VEBBER,  who  becomes 
Public  Affairs  Officer  in  Brazil.  Mr.  King  en- 
tered radio  with  WEVD  New  York  in  1935, 
joined  WOR  there  in  1940,  was  later  with 
WCOP  Boston. 


NARTB  Taking  Mail  Ballot 
On  Convention  Resolution 

NARTB  membership  will  vote  by  mail  ballot 
on  resolution  opposing  use  of  spectrum  for  com- 
mercial broadcasting  by  government  or  tax- 
supported  institutions.  Text  of  resolution  was 
mailed  Friday  to  membership,  returnable  Aug. 
10.  Resolution  points  out  that  American  system 
of  free  enterprise  has  created  world's  highest 
living  standard  and  is  fundamentally  opposed 
to  direct  competition  with  private  enterprise  by 
government  or  tax-supported  institutions. 

Resolution  was  laid  aside  for  mail  vote  at 
closing  business  session  of  NARTB  convention 
last  May.  With  only  about  30  delegates  present, 
Edgar  Kobak,  WTWA  Thomson,  Ga.,  stopped 
action  on  resolution  on  ground  it  deserved  con- 
sideration by  entire  membership. 

Wiley  Seeks  Copyright  Action 

DRIVE  now  underway  in  Senate  led  by  Chair- 
man Alexander  Wiley  (R-Wis.)  of  Senate  For- 
eign Relations  Committee  to  enact  legislation 
which  would  implement  Senate  ratification  of 
the  Universal  Copyright  Convention.  U.  S..  in 
order  to  be  party  to  convention,  must  have 
passage  of  enabling  bill  (S  2559).  Object  of 
convention  is  to  give  authors  of  published 
works  greater  copyright  protection  internation- 
ally. Chief  benefit  to  radio-tv  industry  would 
accrue  to  program  producers. 


Broadcasting    •  Telecasting 


July  '26,  1954     •    Page  9 


The 'HAPPY  MEDIUM" 
Station 


KTUL 


CBS  Radio  -A^  5000  Watts 
in  Tulsa    ^  day  and  night 

L.  A.  Blust,  Jr.,  Vice  Pres.  &  Gen.  Mgr. 
Wm.  Swanson,  Sales  Mgr. 

Avery  -  Knodel,  Inc. 

National  Representative 

Affiliated  .with 
KFPW  —  Fort  Smith,  Ark. 
KOMA  —  Oklahoma  City 


Page  10    •    July  26,  1954 


index 


BROAD 


TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertising  &  Agencies  32 

At  Deadline    7 

Awards    72 

Closed  Circuit    5 

Editorial   110 

Education    74 

Facts  &  Figures  40 

Feature  Section    79 

Film    34 


For  the  Record    92 

Government    46 

In  Public  Interest    .  26 

In  Review   14 

International    74 

Lead  Story    31 

Manufacturing    75 


On  All  Accounts  ....  24 

Open  Mike   18 

Our  Respects   22 

Personnel  Relations    .  73 

Programs  &  Promotion  88 

Program  Services  ...  36 

Stations    58 


Networks 


77       Trade  Associations 


42 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.r  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  J.  Frank  Beatty,  Earl  B.  Abrams, 

Associate  Editors;  Fred  Fitzgerald,  Assistant  Managing  Editor;  Law- 
rence Christopher,  Technical  Editor;  David  Glickman,  Special  Projects 
Editor;  David  Berlyn,  Harold  Hopkins,  Don  West,  Assistant  Editors; 
Patricia  Kielty,  Special  Issues;  Staff;  Ray  Ahearn,  Jonah  Gitlitz,  Louis 
Rosenman;  Editorial  Assistants:  Kathryn  Ann  Fisher,  Peter  Pence,  Joan 
Sheehan;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
Robert  Deacon,  Betty  Jacobs,  Joel  H.  Johnston,  Sharleen  Kelley,  Wil- 
liam Phillips. 

BUREAUS 

NEW  YORK  444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  New  York  Editor;  Bruce  Robertson, 
Senior  Associate  Editor;  Florence  Small,  Agency  Editor;  Rocco  Fami- 
ghetti,  Joyce  Barker,  Selma  Gersten. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

CHICAGO  360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 

Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

HOLLYWOOD  Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 

Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


CIRCULATION  & 
READERS'  SERVICE 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  3S<f  per  copy;  53d  and  54th  issues:  $5.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


1041-BR  STAIR  STEP  GEN- 
ERATOR (Variable) 
Checks  lineary  and  grey 
scale  output  relationship 
in  linear  or  non-linear  sys- 
tem. Built-in  color  carrier 
generator  may  be.  added  to 
steps.  Back  porch  burst  al- 
lows lock-in  to  3. 58  MC 
color  equipment. 


1071-AR  WINDOW 
GENERATOR  (Variable) 
Determines  ringing, 
smears,  steps,  low  fre- 
quency tilt,  phase  shift, 
mismatched  termina- 
tions, etc.  in  TV  sig- 
nals or  systems. 


New  Telechrome  equipment  de- 
signed to  provide  test  signals  for 
precise  cheeking  of  video  facilities. 

This  equipment  is  now  in  use  by 
major  networks,  TV  stations,  and 
the  Bell  Telephone  System.  This 
type  of  equipment  was  recently 
described  by  H.  Gronberg  of  NBC 
before  the  NARTB  Engineering 
Conference  in  Chicago.  These  units 
are  available  individually  or  as  an 
integrated  system  with  75  ohm  or 
110  ohm  balanced  output. 


Chromuscope 

(Signal 
Certification} 


Phase  Slope 
(Envelope  Delay) 
Curve  Tracer 


OSCILLOSCOPE  CAMERA 
MODEL  1 521  -A  (Polaroid  Land  Type) 

for  instantaneous  l-lo-l  ratio  photo-recording  of  these 
or  other  test  signals. 

MODEL  0O8-A  HI-LO  CROSS  FILTER 
MODEL  524-D  OSCILLOSCOPE 


Literature  on  these  and  more  than  100  addi- 
tional instruments  for  color  TV  by  JELB- 
CHROME  ore  available  on  request. 


The  Nation's  Leading  Supplier  of  Color  TV  Equipment 
88  Merrick  Road       Amityville,  N.  Y. 
AMityville  4-4446 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  11 


high 


ON-AIR"  at  WBRE-TV 


New  RCA  12.5-kw  UHF  Amplifier — 

added  to  RCA's  "1  KW  UHF"- provides 
a  complete  RCA  12.5-kw  UHF  transmitter  for  WBRE-TV 


^Tithout  discarding  a  single  unit 
of  its  original  RCA  UHF  equipment, 
WBRE-TV  has  boosted  power  to 
224  kw  ERP— in  just  one  step.  When 
WBRE-TV  installs  an  RCA  High- 
Gain  UHF  Antenna,  ERP  will  go 
up  again -to  500  KW. 

WBRE-TV's  achievement  in 


power  boost  is  another  example  of 
the  way  RCA  "Matched  Equipment 
Design"  pays  off  for  UHF  stations 
now  operating  with  an  RCA 
"1  KW".  It  assures  peak  operational 
performance  throughout  the  system 
—and  at  any  power  level.  It  enables 
you  to  use  your  existing  RCA  equip- 
ment as  you  step  up  power  from  1 


kw  to  12.5.  It  protects  your  invest- 
ment. 

Are  YOU  one  of  the  many  UHF 
stations  now  operating  an  RCA 
"1  KW"?  If  you  are,  you  have  chosen 
your  basic  transmitter  wisely.  You 
can  add  an  RCA  12.5-kw  amplifier 
and  continue  to  use  your  1  KW  as 
the  driver— intact  and  without  modi- 
fication. Moreover,  you  can  go  to 
color— without  spending  a  dime  to 
convert  your  transmitter. 

Play  it  safe.  Plan  your  UHF  power 


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iii 

OK  FOR  COLOR 

The  TTU-I2A  Transmitter,  like  all  RCA  TV  Trans- 

mitters now  in  production,  is  designed  to  meet 
fully  the  new  FCC  Color  Standards  and  to  provide 
high-quality  color  picture  transmission  when  used 
with  RCA  Color  Video  Input  Equipment. 

I 


Wilkes  -  Bar re,  Pa, 


increase  with  an  RCA  completely 
matched  UHF  system  all  the  way  — 
from  the  1  KW  transmitter  to  the 
tower  light. 

For  help,  call  your  RCA  Broadcast 
Sales  Representative.  In  Canada, 
write  RCA  Victor  Ltd.,  Montreal. 

ASK  FOR  BULLETIN  ...  For  complete  infor- 
mation on  the  RCA  I  2.5-kw  UHF 
Transmitter — call  your  RCA  Broad- 
cast Representative.  Ask  for  the 
fully  illustrated,  12-page  bro- 
chure describing   RCA's  Hi- 
power  UHF  transmitter. 


BSSB  83S8 


RCA-6448  Power  Tetrode- 
heart  of  the  TTU-  I2A,  1 2.5-kw 
UHF  Transmitter. 

It  is  used  in  the  kind  of  circuits 
every  station  man  knows  how 
to  tune. 

It  saves  power  and  tube  costs 
(up  to  $34,000  over  a  ten- 
year  period). 


Conventional,  small-size, 
RCA  6448  Tetrode  used  in  the  RCA  12.5-kw  UHF  Transmitter. 


It's  small,  fits  info  easy-ta- 
handle  cavity  assembly. 

It's  a  standard  type — can  be 
obtained  from  your  local  RCA 
Tube  Distributor. 


One  type  covers  the  entire 
UHF  band,  14-83. 


RCA  PIONEERED  AND  DEVELOPED  COMPATIBLE  COLOR  TELEVISION 


RADIO   CORPORATION  of  AM* 


ENGINEERING  PRODUCTS  DIVISION 


CAMDEN,  N.J. 


1 


IN  REVIEW 


DO  YOU  LIKE? 

We've  Got 
'em  All! 

CBS  NBC  ABC 
DUMONT 

Yes,  for  over  a  year, 
WAFB-TV  has  furnished 
the  only  TV  programing 
to  the  rich  BATON  ROUGE 
TRADE  AREA.  This  rich 
petro-chemical  market 
responds  to  your  sales 
messages  over  WAFB-TV 
because  the  viewers  are 
among  the  highest  paid 
workers  in  the  country, 
with  ample  free  time  to 
spend  their  money  as  you 
tell  them  to!  To  cover 
almost  a  half  million 
potential  customers,  buy 
the  only  TV  station  in  the 
capital  of  Louisiana  . . . 

WAFB-TV 

Channel  28 

Baton  Rouge,  La. 
TOM  E.  GIBBENS 

Vice  President  &  General  Manager; 
Represented  nationally  by 

ADAM  J.  YOUNG,  Jr. 


JACK  PAAR,  a  comedian  with  extensive  ex- 
perience along  that  line,  has  described  the 
sustaining  program  as  the  WPA  of  television. 
The  description  applies  to  a  disturbing  num- 
ber of  summer  shows,  sponsored  or  sustaining, 
as  well.  Like  the  WPA,  the  summer  show 
makes  work  for  people  who  might  otherwise 
face  the  bread  line  or  an  even  meaner  fate, 
like  a  nine-to-five  job.  In  making  work,  these 
programs  seldom  make  history.  Here  are  a 
few  examples,  ranging  from  promising  to  in- 
excusable, now  available  on  the  summer  air. 


JACK  PAAR  SHOW 

CBS-TV,  Saturdays,  9:30-10  p.m. 
Sponsor:  Prom 
Agency:  Leo  Burnett 

Writers:  Jack  Paar,  Larry  Markes,  Jack 

Douglas 
Producer:  Al  Span 
Director:  Peter  Birch 

Cast:  Jack  Paar,  Pupi  Campo,  Jose  Melis, 

Betty  Clooney  Johnny  Desmond. 
Production  cost:  $13,500  a  week. 


CBS-TV's  answer  to  NBC-TV's  Dave  Garroway 
may  turn  out  to  be  Jack  Paar,  a  young  man  of 
casual  airs  and  incipient  wit  who  presided  over 
an  unnoticed  daytime  program  before  being  put 
on  display  for  the  general  public  at  9:30  Sat- 
urday nights. 

Mr.  Paar's  new  half-hour  nighttime  show 
consists  of  about  the  same  ingredients  as  are 
in  Mr.  Garroway 's  productions.  (The  reference 
here  is  to  the  nighttime  Garroway  as  distin- 
guished from  the  daytime  Garroway  who  plays 
straight  man  to  a  chimpanzee  on  Today.)  In 
Mr.  Paar's  show  there  are  singers  and  such, 
all  of  pleasant  mien  and  professional  compe- 
tence, and  there  is  Mr.  Paar,  sucking  on  an 
unlit  pipe,  making  small  jokes  and,  on  his 
opening  appearance,  occupying  entirely  too 
much  time. 

Mr.  Paar  is  not  a  particularly  gifted  mono- 
logist.  He  has  a  flair  for  quick  witticisms  but 
not  for  sustained  story-telling.  Verdict:  Mr. 
Paar's  show  has  promise,  if  he  will  quit  hog- 
ging the  camera  too  long  at  a  time. 


SUMMER  IN  THE  PARK 

DuMont,  Wednesdays,  9-10  p.m. 

Producer:  Roger  Gerry 

Director:  Frank  Bunetta 

Mistress  of  ceremonies:  Virginia  Graham 

Production  cost:  $2,434  per  program 


PALISADES  Amusement  Park,  New  Jersey,  is 
a  squalid,  inland  version  of  Coney  Island,  an 
attraction  for  only  the  most  unresourceful 
seekers  of  divertissement.  Thanks  to  the  mir- 
acle of  television,  viewers  along  the  DuMont 
network  may  now  waste  an  hour  at  Palisades 
without  stirring  from  their  sofas. 

The  mistress  of  ceremonies  on  this  weekly 
visit  to  the  Palisades  is  a  massive  blond  named 
Virginia  Graham,  who  speaks  with  the  author- 
ity of  years  on  the  midway.  She  describes  the 
delights  of  the  Palisades  with  the  fervor  of 
a  barker  beguiling  the  innocent  into  the  muscle- 
dancers'  tent. 

In  the  intervals  between  Miss  Graham's 
vigorous  commentary,  an  inferior  orchestra 
plays,  sweating  customers  dance,  contestants 
engage  in  a  watermelon  eating  match,  a  hand- 
writing analyst  examines  a  perspiring  palm,  a 
line  of  rumpled  beauty  queens  parade  along  a 
runway.  Miss  Graham  insists  it  is  wonderful 
fun.  A  more  objective  appraisal:  programming 
by  default. 


GAMBLE  ON  LOVE 

DuMont,  Fridays,  10:30-11  p.m. 

Producer:  Robert  K.  Adams 

Director:  Harry  Coyle 

Star:  Denise  Darcel 

Production  cost:  $4,674  per  program 


WITH  Denise  Darcel,  the  French  actress,  as  a 
passably  decorative  but  hopelessly  unintelligible 
interrogator,  DuMont  has  introduced  a  quiz 
show.  Gamble  on  Love.  To  qualify  for  par- 
ticipation, contestants  must  be  couples  who  are 
in  love  or  at  least  claim  to  be.  Miss  Darcel's 
qualifications  for  her  role  are  more  obscure. 
She  lacks  the  English  to  engage  in  spontaneous 
give-and-take  with  contestants  and  is  totally 
at  sea  in  her  assignment. 

Contestants  are  asked  such  questions  as  this, 
from  the  opening  show  luly  16:  "In  an  early 
American  love  story  one  person  was  named 
Priscilla  and  another  John  Alden.  What  was 
the  name  of  the  third?"  For  answering  that 
stumper  correctly  a  couple  won  several  articles 
of  merchandise  which  were  described  with  ad- 
miration and  repeated  brand  identification.  The 
products  mentioned  on  the  show  were  almost 
full  commercials,  to  the  number  of  a  dozen  or 
more. 

Love,  it  is  said,  conquers  all,  and  indeed 
it  seems  to  have  conquered  DuMont's  better 
judgment. 


STAGE  SHOW 

CBS-TV,  Saturdays,  8-9  p.m. 

Sponsors:  Schick  shavers,  Nestle  Co.,  Nash 

Motors,  Sheaffer  pens 
Executive  Producer:  Jack  Philbin 
Producer:  Stanley  Poss 
Director:  Frank  Sapenstein 
Stars:  Tommy  and  Jimmy  Dorsey 
Production  cost:  $25,000  a  week 


IN  THE  emergency  of  filling  the  hour  which 
has  been  vacated  for  the  summer  by  Jackie 
Gleason,  CBS-TV  has  enlisted  what  should  be 
the  valuable  services  of  the  durable  Dorsey 
brothers.  Tommy  and  Jimmy. 

Both  are  fine  musicians,  and  they  have  as- 
sembled an  orchestra  which,  although  not  up 
to  the  brilliance  of  the  former  Tommy  Dorsey 
band,  is  a  cut  above  most  of  those  in  the  busi- 
ness today.  Unfortunately,  the  orchestra  has 
been  given  no  more  taxing  an  assignment  than 
playing  background  music  to  acrobats. 

Instead  of  emphasizing  the  high-quality  in- 
strumentalism  of  which  this  organization  is 
capable,  the  program  features  the  brothers 
Dorsey  as  masters-of-ceremonies,  introducing 
acts  which  must  be  rejects  from  old  Ed  Sulli- 
van shows.  The  July  17  Dorsey  program  fea- 
tured three  gymnasts,  comedian  Jack  Leonard 
(who  keeps  getting  fatter  but  no  more  amusing), 
singer  Tony  Bennett  and  Lynn  Roberts,  a  blond 
vocalist  of  remarkable  physique  and  acceptable 
voice.  Of  this  company  only  Mr.  Bennett  and 
Miss  Roberts  belong  on  the  show. 

It  is  a  heedless  waste  of  talent  to  hire  the 
Dorseys  for  a  job  that  could  be  performed 
by  any  pit  orchestra  at  union  scale. 

BOOKS 

BRITISH    BROADCASTING.      A  bibliog- 
raphy,   1954.     Published   by   the  British 
Broadcasting  Corp.,  Broadcasting  House,  35- 
Marylebone  High  Street,   London,  W.  1. 
Printed  by  Broadwater  Press  Ltd.,  Welwyn 
Garden  City,  Hertfordshire.     One  Shilling 
(19  cents  U.  S.).  38  pp. 
AN  INVALUABLE  guide  for  the  student  of 
the  radio-tv  field,  particularly  for  those  study- 
ing the  British  system  of  broadcasting. 


^Page  14 


July  26,  1954 


Broadcasting 


Telecasting 


To  a  new 
TV  station 
that's  caught 
in  the  middle 


If  the  need  for  both  good  shows  and  low  costs  has  got  you 
coming  and  going.  Studio  Telescriptions  are  your  answer 
to  economical,  top  quality  programming. 

With  the  new  combined*  Studio  Telescription  Library, 
you  have  the  country's  leading  musical  artists  featured  in 
hundreds  of  short,  gala  production  films.  This  unique  li- 
brary includes  a  complete  programming  service— scripts, 
program  ideas,  and  background  material— so  that  in  just 
minutes  you  can  build  a  variety  of  fine  shows  that  will  win 
audiences  and  sponsors  for  your  station. 

Studio  Telescriptions  are  basic  to  profitable  TV  opera- 
tion, yet  their  cost  is  only  a  small  monthly  fee.  Find  out 
today  what  they  can  do  for  you. 

^Consisting  of  Studio  Musi-Films  and  Snader  Telescriptions 


Put  scores  of 

top  name  artists  on 

^^^^^^^^^^ 

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TERESA  BREWER 

TON  I  ARDEN 


BURL  IVES 


PEGGY  LEE 


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380  AAADISON  AVENUE      •      NEW  YORK  17,  N.  Y.      •      OXFORD  7-2590 


IN    CANADA:    ALL-CANADA    TELEVISION,     80     RICHMOND    ST.    WEST,    TORONTO,    ONT.,    EMPIRE  6-9236 


Broadcasting    •  Telecasting 


July  26,  1954   •    Page  15 


Use  Columbia  Pacific  Radio  and 


REDISCOVER  THE  WEST! 


Westward  bound  ?  Team  up  with  the  Columbia 
Pacific  Radio  Network.  You'll  discover  CPRN 
carries  the  most  weight  throughout  today's 
$20-billion  Pacific  Coast  market.  And  there  are 
four  sound  reasons  why: 

RADIO  IS  EVEN  MORE  POPULAR  ON  THE  COAST 

than  it  is  nationally.  Westerners  spend  an 
average  of  17.3  %  more  time  with  radio  than  the 
national  average. 

CPRN  MATCHES  POWER  TO  POPULATION.  Only 

CPRN  has  the  Balanced  Coverage  to  match  the 
Coast's  spread-and-cluster  pattern .. .maximum- 
power  stations  where  population  is  spread  out 
(example:  the  Los  Angeles  market  covers 
an  area  the  size  of  Connecticut)  and  moderate- 


power  stations  in  areas  where  population  is 
concentrated  in  smaller  clusters.  As  a  result  of 
this  Balanced  Coverage,  day  and  night  more 
families  listen  to  CPRN,  in  total,  than  listen 
to  any  other  West  Coast  network. 

CPRN  HAS  THE  LARGEST  SHARE  of  the  radio 

audience  in  the  West  year  after  year.  And 
CPRN's  audiences  are  more  than  6%  larger 
today  than  in  1948,  before  television. 

ADVERTISERS  ARE  AWARE  OF  THESE  FACTS. 

As  a  result,  CPRN  carries  more  business  than 
any  other  West  Coast  network  ! 
Give  you  a  lift  to  the  Coast?  Call  CBS  Radio 
Spot  Sales  or   THE  COLUMBIA 

PACIFIC  RADIO  NETWORK 


TOM  SHANAHAN 

LADIES^HOME 
COMPANION 


If  your  product  is  used  by 
housewives,  this  fellow  is 
YOUR  BOY.  He  whispers 
things  in  ladies'  ears  that 
makes  them  go  buy  some- 
thing. 

His  mid-afternoon  show  bursts 
with  features  including  "pop" 
music,  celebrity  interviews, 
contests,  listener  phone  calls 
and  minute  spots  from  shrewd 
advertisers. 

You,  too,  can  get  up  to  twice  the 
Milwaukee,  audience  per  dollar  of 
any  netivork  station  by  using 
WEMP*  Call  Headley-Reed! 

*  Based  on  latest  available  Pulse  rating 
and  SRDS  rates. 


OPEN  MIKE 


Insurance 

EDITOR: 

Your  article  on  page  83  of  the  July  19 
issue  on  Metropolitan's  Allan  Jackson  and  the 
News  was  of  such  interest  to  us  that  I  would 
appreciate  receiving  10  copies  for  distribu- 
tion throughout  our  organization. 

Jerry  Crowley, 

Adv.  Prom.  Mgr., 

Metropolitan  Life 
Insurance  Co., 

New  York. 

Name  and  Place 

EDITOR: 

Your  story  on  page  64,  July  12  issue, 
relative  to  the  proposed  and  recommended  sale 
of  WTAC-AM-TV  Flint,  has  given  me  pause 
for  reflection.  Obviously,  for  a  guy  who 
owns  and  operates  an  advertising  and  public 
relations  agency,  I  am  not  properly  herding 
the  goats  in  my  own  back  yard. 

The  story,  as  you  printed  it,  was  minutely 
correct  in  every  respect  but  one.  .  .  .  The 
name  officially  bestowed,  recorded,  registered, 
and  now  thoroughly  shopworn,  is  "Jack" — 
not  "John."   The  Parker  Advertising  Agency  is 
located  in  Saginaw,  Mich.,  not  in  Flint.  .  .  . 
Jack  B.  Parker 
Parker  Advertising  Agency 
Saginaw,  Mich. 

Who's  Not  Who 

EDITOR: 

Bet  you  this  isn't  H.  J.  M. 

Frank  Stanton 
President,  CBS 
New  York 


MR.  BROPHY 


MR.  MORGENS 


[EDITOR'S  NOTE:  Dr.  Stanton  refers  to  a  pic- 
ture run  in  B«T,  July  19,  with  a  story  reporting 
that  Howard  J.  Morgens  had  heen  elected  execu- 
tive vice  president  of  Procter  &  Gamble.  By 
error  a  picture  of  Thomas  D'Arcy  Brophy,  chair- 
man of  the  board  of  Kenyon  &  Eckhardt,  was 
identified  as  that  of  Mr.  Morgens.] 


Thomas  v.  Lasky 


EDITOR: 

I  should  not  ask  space  for  this  letter  merely 
to  prolong  a  personal  controversy  with  Victor 
Lasky  [Open  Mike,  July  5].  But  there  is 
a  matter  of  principle  involved  and  this  in  turn 
depends  on  a  proper  statement  of  facts  concern- 
ing my  position  which  Mr.  Lasky  misrepresents. 

I  should  very  much  object  to  letting  certain 
actors  and  others,  who  were  pro-communist, 
run  a  forum  on  NBC  or  any  other  network. 
That  responsibility  belongs  to  NBC.  This  is 
different  from  standing  up  for  the  right  of 
actors  to  appear  on  special  programs  where 
they  can  be  judged  by  the  performance.  I'd 
welcome  an  appearance  by  oil  millionaire  Hunt 
on  one  or  more  forums. 

I  should  very  much   object  to   the  Ford 


Foundation's  seeking  a  near  monopoly  of 
discussion  programs  on  the  air  as  Facts  Forum 
has  been  doing.  Actually,  the  Omnibus  pro- 
gram, subsidized,  I  understand,  by  the  Ford 
Foundation,  on  CBS  wasn't  a  program  devoted 
to  discussion  of  public  issues.  Moreover,  no 
such  charges  have  been  brought  against  the 
Ford  Foundation  as  were  brought  by  the 
Providence  Journal-Bulletin  against  Hunt's 
Facts  Forum.  And  those  charges  haven't  been 
satisfactorily  refuted. 

Norman  Thomas 

New  York 


Outdated 

EDITOR: 

RE  KMO-TV  SALE  PAGE  9  JULY  12  ISSUE. 
KOMO-TV  SEATTLE  IS  EXCLUSIVE  NBC  AFFILIATE 
FOR  WESTERN  WASHINGTON.  NO  NBC  SHOWS 
RUN  ON  KMO-TV  TACOMA  SINCE  DECEMBER  OF 
LAST  YEAR  WHEN  KOMO-TV  WENT  ON  AIR. 
PLEASE  CHANGE  YOUR  FILES  ACCORDINGLY. 

RAY  BAKER,  COM.  MGR. 

KOMO-TV   SEATTLE,  WASH. 


Reliable  Source 

EDITOR: 

...  In  my  daily  "Tv  First  Nighter"  pieces, 
syndicated  by  Classic  Features,  for  the  second 
time  within  a  week  I  have  had  occasion  to 
credit,  and  to  thank,  B»T  as  a  source  of  in- 
formation on  tv  that  I  think  is  of  importance 
not  only  to  the  industry  but  to  the  general 
public. 

Your  editorials,  too,  are  succinct  and  in- 
formative. .  .  . 

Burton  Rascoe 
New  York 


Round  and  Round  (Cont.) 

EDITOR: 

Radio  Station  WDOK  is  opposed  to  the 
proposed  plan  of  the  record  manufacturers  to 
supply  45  rpm  discs  for  broadcast. 

We  do  not  relish  the  possible  jeopardy  to 
future  programming  by  having  to  substitute 
the  use  of  records  which  are  almost  impossible 
to  cue,  difficult  to  change  rapidly  and  likely 
to  lose  tract  or  throw  the  head  during  broad- 
casts. 

If  this  is  an  "economy  move,"  then  let  the 
record  companies  cease  and  desist  in  mailing 
hundreds  of  recordings  which  never  get  on- 
the-air.  The  growing  influx  of  pop,  polka,  hill- 
billy and  race  is  too  much  for  any  station  to 
keep  up  with.  At  the  same  time,  duplicate 
mailings  are  made  to  individual  DJ's  which 
only  serve  to  waterlog  a  station  library. 

WDOK  recommends  fewer  records — more 
selective  mailings  and  definitely  78  rpm  for 
radio  broadcast  in  the  pop  field.  .  .  . 

Willard  L.  Dougherty,  V.  P. 
WDOK  Cleveland 


EDITOR: 

I  have  a  legitimate  gripe  ...  on  45  rpm 
microgroove  recordings.  It's  time  the  broad- 
casting industry  stood  up  for  itself.  In  the 
first  place  only  about  25%  of  the  am  sta- 
tions in  the  country  are  equipped  to  play  45 
long  plays.  In  the  second  place  a  45  micro- 
groove  recording  has  about  one  fifth  the  life 
of  a  78.  The  45  rpm  recording  has  to  be 
handled  more  delicately.  It  all  adds  up  to 
this:  radio  stations  all  over  the  country  are 
going  to  be  forced  into  increasing  the  budget 


WEMP  WEMP-FM 

MILWAUKEE 


24 


HUGH  BOIC.E,  JR.,  Gen.  Mgr. 
HEADLEY-REEP,  Natl.  Rep. 

HOURS  OF  MUSIC,  NEWS,  SPORTS 


Page  18    •    July  26,  1954 


Broadcasting    •  Telecasting 


WE  PRODUCE  RESULTS ! 


»3S 


mimm. 


WILK-TV  has  consistently  taken  top  honors  as  the 
"PRODUCIN'EST"  television  station  in  Northeastern  Pennsyl- 
vania— the  nation's  24th  market.  Here  are  just  a  few  sales- 
packed  success  stories  that  PROVE  our  superiority  .  .  . 

LIBBY  BRENNAN,  of  WILK-TV,  is  the  ONLY 
local  television  personality  with  a  national 
sponsor.  Her  community  interest  program, 
"LIBBY  AT  LARGE,"  is  sponsored  by  the 
STUDEBAKER  CORPORATION.  It  is  the  best 
STUDEBAKER  salesman  in  this  entire  area.  The 
local  dealer  reported  that  following  the  tenth 
show,  there  were  346  walk-ins  and  28  actual 
sales  of  new  STUDEBAKERS  as  a  direct  result 
of  "LIBBY  AT  LARGE." 

This  type  of  quality  programming  and  smart 
salesmanship  is  synonymous  with  WILK-TV. 


On  the  twenty-second  day  of  the  recent  running  of  "THE  ROBE,"  the 
PARAMOUNT  THEATRE  of  Wilkes-Barre  ran  a  saturation  program 
exclusively  on  WILK-TV.  The  excellent  presentation  of  this  program 
resulted  in  the  theatre's  largest  gross  except  its  opening  in  1938. 

Kresge's  focal  store  uses  WILK-TV's  "Buckskin  Jim  Show"  exclu- 
sively. The  proven  kid  appeal  of  this  program  has  been  put  to 
use  in  displaying  their  toy  line.  The  store  reports  astounding  sales 
results.  Customers  from  as  far  as  Mt.  Carmel  and  Carbondale 
have  come  in  .  .  .  and  bought  ...  as  a  result  of  the  show. 


!  POWER  AND 
COVERAGE! 


Call  or  write 

AVERY-KNODEL,  Inc. 


•  New  York 

•  San  Francisco 


Chicago  •  Los  Angeles 
■  •  Atlanta  •  Dallas 


These  are  only  a  FEW  of  the  success  stories  that  prove  WILK-TV 
TOPS  in  coverage,  audience  and  quality  salesmanship. 
Our  tremendous  sales  power  is  ready  to  serve  YOU. 


WILKES-BARRE 
SCRANTON 

Affiliated  with  both  ABC  and  DUMONT  NETWORKS 


Broadcasting    •  Telecasting 


July  26,  1954    o    Page  19 


OPEN  MIKE 


like  shoot  inq  fish 

in  a  barrel 


•  / 


"How  can  you  miss?"  With  coverage  that 
reaches  429,000  families  and  a  phenome- 
nal share  of  audience,  established  VHF 
WTAR-TV  not  only  blankets  America's  25th 
market,  but  the  eastern  half  of  Virginia  (in- 
cluding Richmond)  and  all  of  northeastern 
North  Carolina.  Selling  in  America's  Miracle 
Market  gets  to  be  more  of  "a  snap"  every- 
day. 


channel  3 
NORFOLK 


REPRESENTED  BY  EDWARD  PETRY  S  CO..  INC. 


for  their  music  library  whether  they  like  it  or* 
not.  .  .  . 

It's  time  the  various  recording  companies 
realized  the  fact  that  radio  is  the  medium  that 
sells  their  recordings.  I  have  long  had  the 
belief  that  there's  nothing  wrong  with  radio 
but  the  people  in  it,  and  if  this  bit  of  piracy 
is  pushed  through  and  the  broadcasting  indus- 
try takes  it  sitting  down  that  belief  will  be 
justified. 

R.  B.  McGregor,  Coml.  Mgr., 
KBNZ 

LaJunta,  Colo. 

EDITOR: 

We  received  a  shipment  of  records  on  45 
rpm.  We  can  play  45's  OK  but  the  record 
that  got  my  goat  was  "Be  Sharp — Feel  Sharp" 
a  single  practically  plugging  Gillette.  It  is  a 
beautiful  rendition  by  the  Boston  Pops  orches- 
tra but  it  will  not  be  played  on  this  station. 
Too  bad,  since  the  other  side  is  a  fine  semi- 
heavy  also  by  the  Boston  Pops  orchestra. 

Another  Muriel  deal — Why?  .  .  . 

E.  D.  Scandrett,  Gen.  Mgr. 
WKEI  Kewanee,  111. 

Long  Hops 

EDITOR: 

In  reference  to  your  comment  on  freak  tv 
signal  reception,  I  submit  the  following.  With 
a  ch.  2  ten-element  Yagi  antenna,  I  receive 
such  as  KMID  ch.  2  in  Midland,  Tex.  (1,150 
miles),  KFEL  ch.  2  in  Denver  (895  miles), 
KOOK  ch.  2  in  Billings,  Mont.  (873  miles), 
nine  days  out  of  ten  from  here  in  Lafayette, 
Calif.  This  sort  of  reception  as  you  know  is 
quite  common  during  this  time  of  year.  The 
reception  from  these  stations  is  not  always  as 
good  as  locals,  but  on  several  occasions,  it  has. 
surpassed  the  signal  strength  of  them.  Of  course 
this  reception  is  often  supplemented  by  more 
distant  stations.  .  .  . 

I  am  the  president  of  an  organization  called 
the  American  Ionospheric  Propagation  Assn. 
which  deals  with  the  subject  of  long  distance 
tv  reception.  We  publish  a  monthly  bulletin 
that  discusses  current  topics,  and  I  would  be 
glad  to  pass  along  a  copy  of  it  to  any  long 
distance  tv  enthusiast. 

Robert  E.  Cooper  II,  Pres., 
American  Ionospheric 

Propagation  Assn., 
Lafayette,  Calif. 

Progress  Report 

EDITOR: 

July  16  KCMS-FM  [was  to]  be  one  year 
old.  Normally  this  would  be  of  little  interest 
to  you,  we  suppose.  However,  for  an  inde- 
pendent fm  station  to  have  some  degree  of 
success  in  an  am  and  tv  market  might  be  sig- 
nificant. 

Our  programming  is  over  60%  classical  mu- 
sic, eight  hours  per  day.  We  limit  our  com- 
mercials to  the  hour  and  the  half-hour,  and 
the  music  comes  first.  The  classical  music 
is  programmed  for  content  rather  than  time. 

At  the  end  of  one  year  we  find  advertising 
agencies  both  in  Colorado  Springs  and  Denver 
placing  business  with  us.  .  .  .  The  interest  in 
Hi-Fi  has  also  helped  a  great  deal.  .  .  . 

You  can  walk  into  any  appliance  store  in 
Colorado  Springs  now  and  find  am-fm  radios 
in  stock:  further  the  salesman  will  tell  you 
about  "the  Manitou  music  station."  .  .  . 

In  our  opinion  there  is  a  place  for  fm  iri 
markets  as  small  as  Colorado  Springs  if  it  is 
directed  to  a  class  audience. 

C.  M.  Edmonds 
KCMS-FM  Manitou  Springs, 
Colo. 


Broadcasting   •  Telecasting 


TELEQUIPMENT  NEWS 

Published  by  the  General  Electric  Company,  Electronics  Park,  Syracuse,  N.  Y. 


2"d  LEVEL  OF  G-E  PYRAMID  PLAN 
FEATURES  ALL-NEW  16mm  PROJECTOR 


WALT  HOFFMAN 


£  Walt  Hoffman,  of  General  Elec- 
tric's  broadcast  engineering  section 
provided  the  background  for  this 
unveiling  of  new  color  TV  film  room 
equipment.  His  assignment  during 
recent  months  was  exclusively  on  the 
development  of  G-E's  color  projec- 
tor. An  electrical  engineer,  Walt 
also  holds  a  B.A.  degree  in  Produc- 
tion Management  from  The  Univer- 
sity of  Minnesota. 


The  Editor,  G-E  Telequipmenl  News,  Section  X274-26, 
Electronics  Park,  Syracuse,  New  York 


Add  one  or  two  of  these  units  to  the  2"  x  2"  Slide  Scanner 
and  Scanner  Pickup  for  complete  film  facilities. 


Continuous  Motion  Unit  Perfected  For  Color  Rated 
Far  Above  Monochrome  Re-designed  Projectors 


Once  again,  General  Electric 
Company  demonstrates  a 
unique  ability  to  gear  its  pro- 
duction facilities  to  the  earliest 
possible  broadcaster  need. 
Here,  you  see  color  film  equip- 
ment ready  for  the  nation's 
first  color  order  and  perfected 
to  deliver  picture  quality  that 
attracts  commercial  revenue. 
Engineers  at  every  TV  station 
will  want  the  technical  back- 
ground given  in  this  article  for 
an  intelligent  recommendation 
to  his  station  management. 

G-E's  16mm  Film  Scanner 
is  a  continuous  motion  projec- 
tor with  flying  spot  scanner  for 
light  source  and  a  photo-multi- 
plier assembly  for  conversion 
of  light  to  electronic  signal 
suitable  for  broadcast  trans- 
mission. 

THE  PROJECTOR 

The  Projector  system  was 
designed  by  Otto  Whittel  and 
produced  by  Eastman  Kodak 
Co.  for  General  Electric.  It  has 
been  simplified  to  a  point  where 
jitter  and  weave  are  absent. 
Correct  guide  and  gate  design 
plus  precise  gearing  of  the  film 
drive  to  the  compensating  mir- 
ror drive  accomplish  this  fea- 
ture. Flicker  is  reduced  to  in- 
significance by  the  dual  mirror 
position  relationship  where 
more  than  enough  light  is  re- 


flected during  any  lap.  Special 
masking  between  the  mirrors 
compensates  for  this. 

Automatic  control  of  film 
shrinkage  is  accomplished  by 
utilization  of  space  between 
sprocket  holes  to  mechanically 
locate  the  frame  in  the  gate  and 
to  maintain  correct  focal  dis- 
tance from  lens  to  film.  G-E 
uses  an  F1.6  projection  lens 
and  front  surfaced  compensat- 
ing mirrors  to  assure  efficient 
light  transmission.  Note,  this 
light  is  three  times  the  amount 
in  other  known  systems.  There 
are  no  other  limiting  apertures. 

THE  SCANNER 

The  Scanner  light  source  is 
a  blank  raster  swept  on  the 
face  of  a  five-inch  kinescope. 
It  is  rich  in  all  wavelengths  of 
the  visible  spectrum.  The  phos- 
phor has  extremely  short  decay 
time  to  maintain  small  spot 
size  with  maximum  brightness. 
Actually,  a  level  of  less  than 
2%  linear  sweep  distortion 
based  on  vertical  height  is 
maintained. 

During  the  development  of 
this  projector  we  were  guided 
by  two  main  objectives.  One, 
devise  a  near-perfect  system 
for  top  color  quality.  Two, 
make  it  simple  to  operate  .  . . 
easy  to  maintain.  All  of  this 
has  been  done. 


MAJOR  FEATURES 


V  High  efficiency  light  transmission  sys- 
tem. Two  revolving  mirrors  in  a  simple 
system  eliminate  need  for  prisms. 

V  Televised  picture  free  of  "jitter," 
"flicker,"  and  "weave." 

Low  maintenance.  Two  revolving  mir- 
rors require  a  minimum  number  of  mov- 
ing parts. 

Quiet  mechanical  operation.  No  high- 
speed eccentric  or  reciprocating  parts  to 
become  noisy  through  wear. 

Continuous  motion  of  film  reduces 
sprocket  hole  and  film  damage.  No  fast 
pull-down  claws  or  intermittent  sprock- 
ets. 

p**  Optimum  picture  and  audio  reproduc- 
tion from  either  optical  or  contact  printed 
films. 

i<  No  frame  bars — system  inherently 
eliminates  frame  bars;  start  or  stop  on 
any  frame. 


Block-built  equipment.  Fits  the  Slide 
Scanner  and  Scanner  Channel  accurately, 
with  maximum  efficiency  in  light  trans- 
mission. 

i-"  Has  own  scanner  tube,  reducing  lost 
air  time  in  event  of  tube  failure. 

k*  One  and  a  half  hour  film  capacity; 
accepts  3,000  ft.  reel. 

f  Even  film  tension  regardless  of  film 
load  or  reel  diameter. 

Electronic  framing  of  picture. 

No  registration  problems. 

f  Handles  prints  with  track  and  picture 
emulsion  on  either  front  or  back  of  film. 
Optimum  picture  reproduction  with 
shrunken  film. 


GENERAL @ ELECTRIC 


'Broadcasting 


Telecasting 


July  26,  1954    •    Page  21 


our  respects 

to  ROBERT  EVART  SHELBY 


THE  TERM  television  pioneer,  somewhat  loose- 
ly tossed  around  in  these  days  of  superlatives, 
can  be  applied  with  utmost  honesty  to  Robert 
Evart  Shelby,  who  just  a  few  weeks  ago  was 
named  vice  president  and  chief  engineer  of  the 
National  Broadcasting  Co.  to  cap  a  25-year 
career  with  the  organization. 

For  how  many  persons,  even  veterans  in 
the  industry,  can  claim  that  as  far  back  as  1931 
they  were  announcing  the  call  letters  of  a  tele- 
vision station? 

Actually,  that  was  just  one  of  the  many 
duties  of  Bob  Shelby  back  in  that  year  when 
NBC  first  established  its  television  development 
laboratory  in  the  Empire  State  Building  and 
placed  him  in  charge.   As  he  recalls: 

"It  was  the  middle  of  the  Depression  and 
frequently  our  staff  was  so  small  that  it  be- 
came a  one-man  operation.  I'd  have  to  an- 
nounce the  call  letters  (W2XF  for  sight;  W2XK 
for  sound),  operate  the  film  scanner  and  trans- 
mitter, and  in  my  spare  time  keep  the  station 
logs  and  maintain  equipment." 

While  at  the  Empire  State  Building,  his  group 
was  successful  in  the  first  test  of  inter-city  relay 
equipment  for  television,  sending  a  relayed 
signal  from  New  York  to  Camden,  N.  J. 

From  1935  to  1937  he  assisted  in  the  organi- 
zation of  RCA-NBC  field  tests  of  all-electronic 
television  and  in  the  design  of  equipment  and 
facilities  for  those  tests. 

From  1937  to  1940  he  was  supervisor  of 
all  NBC  experimental  operations  and  develop- 
ment, and  in  addition  made  two  trips  to  Europe 
to  study  television  systems  there. 

During  World  War  II  Mr.  Shelby  directed 
NBC's  wartime  research  and  development  ac- 
tivities for  the  armed  forces,  including  the 
development  of  an  air-borne  television  recon- 
naissance system  for  the  Navy.  He  also  served 
during  this  period  as  technical  consultant  to 
the  National  Defense  Research  Committee. 

Since  the  war  he  has  been  successively  and 
successfully  NBC's  director  of  technical  devel- 
opment, in  which  he  specialized  in  the  develop- 
ment of  system  and  facilities  for  commercial 
television  broadcasting;  director  of  television 
technical  operations,  in  which  he  was  in  charge 
of  all  technical  phases  of  NBC-TV  operations; 
and  director  of  color  tv  systems  development. 

In  addition  to  his  many  assignments  at  NBC, 
Mr.  Shelby  has  devoted  much  of  his  time  for 
a  number  of  years  to  the  television  standardiza- 
tion work — both  in  black-and-white  and  color — 
of  various  industry  committees,  including  the 
National  Television  System  Committee,  the  Ra- 
dio Technical  Planning  Board  and  the  Radio- 
Electronics-Television  Mfrs.  Assn. 

It  is  no  accident  that  Bob  Shelby  went  into 
broadcasting.   Born  in  Austin,  Tex.,  on  July 


20,  1906,  he  was  one  of  the  earliest  amate 
radio  operators  in  that  part  of  the  country  aft  j 
World  War  I,  and  continued  his  "ham"  operj 
tions  until  1924,  when,  as  a  student  at  the  1 
of  Texas,  he  found  his  radio  activities  took  t( 
much  time  from  his  studies. 

"It  was  a  tough  decision  to  make — wheth 
to  give  up  school  or  quit  my  ham  operations 
he  remembers.  "Influenced  no  little  by  a  1 
of  parental  prodding,  I  finally  gave  up  my  rad 
work  to  concentrate  on  school  work." 

In  reality,  Mr.  Shelby  did  not  give  up  all  Y 
radio  work,  continuing  his  position  as  the 
censed  operator  of  the  university  radio  statio 
Pitching  into  his  studies  with  renewed  vigor,  1 
also  won  top  scholastic  honors  while  earnii 
three  degrees. 

Soon  after  graduation  he  was  interviewed  1 
a  recruiting  team  from  the  Radio  Corp.  > 
America  looking  for  outstanding  prospects  fro 
the  college  campus.  He  soon  was  in  New  Yoi 
as  a  student  engineer  for  NBC. 

That  was  July  1,  1929.  On  June  4,  1954- 
just  four  weeks  shy  of  25  years  later — M 
Shelby  was  named  to  his  present  position  i 
NBC  vice  president  and  chief  engineer, 
his  words,  "I  didn't  quite  finish  my  25-ye; 
apprenticeship  before  making  V.P." 

Mr.  Shelby  is  a  fellow  of  the  Institute  < 
Radio  Engineers,  chairman  of  the  Institute 
Television  System  Committee  and  a  membi 
of  its  Standards  Committee.  He  is  a  fello: 
of  the  American  Institute  of  Electrical  Ej 
gineers  and  a  member  of  the  Society  of  Motic 
Picture  &  Television  Engineers.  He  also  is 
member  of  Tau  Beta  Pi,  Phi  Beta  Kappa,  E 
Kappa  Nu  and  Sigma  Xi. 

Licensed  as  a  professional  engineer  by  tl 
State  of  New  York,  he  holds  several  paten 
in  the  fields  of  television  and  frequency  mod; 
lation.  He  is  a  member  of  the  Board  of  Ed 
tors  of  the  RCA  Review,  the  Board  of  Technic 
Advisers  of  the  RCA-Institutes,  and  the  RC/ 
NBC  Liaison  Committee. 

Mr.  Shelby  is  married  to  the  former  Mari; 
Eikel,  who.  as  an  assistant  in  the  Spanish  d 
partment  at  the  U.  of  Texas,  helped  him  crai 
two  years  of  that  language  into  one  year  < 
intensive  study  while  he  was  working  for  h 
master's  degree.  The  Shelbys  live  in  Teanec 
N.  J.,  and  have  two  daughters,  Barbara,  22,  wr 
recently  was  graduated  from  her  father's  alir 
mater,  and  Jane,  13. 

A  man  completely  absorbed  in  his  wor 
Bob  Shelby  has  little  time  for  hobbies.  Whe 
he  does  find  the  time,  he  enjoys  repairing  tl 
house  and  dabbling  in  carpentry.  Howeve 
he  says  he  probably  gets  his  main  relaxatic 
from  driving  his  automobile.  Whenever  po 
sible,  he  and  Mrs.  Shelby  make  his  busine 
trips  together  in  the  family  car. 


Broadcasting    •  Telecastin 


Ill 


I:  J 


THE  SURVEY  WITH 
THE  FRINGE 
INCLUDED 

PLUS  NEW  AUDIENCE 
COMPOSITION  FIGURES 

PLUS  NEW  CUMULATIVE 
(UNDU PLICATED)  WEEKLY  RATINGS 


!  EO ADC A STING 


Telecasting 


WHDH  announces  the  completion 
of  its  Second  Area  Survey. 

Conducted  by  Pulse,  Inc.  just  12 
months  after  the  first  survey,  this 
report  brings  to  16,400  the  number 
of  personal  interviews  made  during 
the  months  of  January  1953  and 
1954. 

Survey  Number  1  completed  a  year 
ago  created  industry-wide  interest 
and  over  11,000  copies  were  distrib- 
uted. Survey  Number  2,  covering  25 
counties  of  this  New  England  market 
and  embracing  1,440,080  radio 
families,  brings  additional  qualitative 
information  in  the  form  of  "cumulative 
audiences"  and  audience  composi- 
tion. 

Substantial  sampling  is  a  basic  re- 
quirement of  sound  research.  Too 
much  of  today's  information  on  radio 
and  TV  is  derived  from  an  inade- 
quate base,  and  upon  these  question- 
able data,  decisions  are  made 
accounting  for  millions  of  dollars  in 
advertising  revenue. 

Survey  Number  2  measures  the 
total  listening  of  8,200  families  at 
home  and  away  from  home  —  and 
develops  new  facts  on  audience 
turnover  and  composition. 

You  may  have  your  personal  copy 
now  by  calling  your  John  Blair  man, 
or  sending  your  request  to  Radio 
Station  WHDH,  6  St.  James  Avenue, 
Boston  16,  Massachusetts. 


WHDH 


July  26,  1954 


CBS  AND  DuMONT 
TELEVISION  NETWORKS 


\cktta  Stalls  cle/eviston,  3nc. 


Page  24    *    July  26,  1954 


i 
i 


HAROLD  DREYFUS 


on  all  accounts 

PROVOCATIVE  are  the  ideas  of  Harold  Drey-j 
fus,  vice  president  of  Noel,  Lent  &  Assoc. J 
Hollywood  (formerly  Time  &  Space  Advertise 
ing),  who  supervises  radio-tv  advertising  on 
such  clients  as  Anatole  Robbins  cosmetics;| 
Tippa  Typewriter  Co.  (imported  from  West 
Germany);  Superior  Mortgage  Co.  and  Smoky  | 
Joe  Foods  (canned  baked  beans),  all  southern 
California  firms. 

Example:  his  ideas  about  movies  on  tv: 

The  poorer  the  movie,  the  more  effective 
the  tv  advertising  message,  he  explains.  "It's  j 
hard  to  overestimate  the  tenacity  of  an  audi-jj 
ence  watching  a  bad  picture.  If  they're  going) 
to  watch  at  all,  they  pay  close  attention,"  hejj 
elaborates.  Though  a  smaller  audience,  results  | 
have  proved  greater,  especially  in  direct  re- 
sponse advertising,  Mr.  Dreyfus  contends. 

Given  to  quiet,  though  barbed,  comments  on 
current  radio-tv  practices,  he  observes,  "It's 
impossible  to  insult  a  tv  audience,  though  great 
attempts  have  been  made." 

Mr.  Dreyfus  was  born  in  New  York  City, 
and  moved  with  his  family  to  Los  Angeles  in 
1934  when  he  was  14.  A  product  of  the  U. 
of  Chicago  liberal  arts  course,  he  graduated 
with  an  AB  in  English  in  1938.  His  post- 
graduation  European  trip  was  interrupted  by 
the  war,  so  he  returned  to  the  U.  S.  in  1939  to  \ 
write  plays  on  a  Fallbrook,  Calif.,  ranch. 

Following  a  variety  of  occupations,  includ- 
ing being  publisher-editor  of  a  vocational  guid- 
ance magazine,  Los  Angeles  Times  advertising 
salesman,  and  simultaneously  operating  a  com- 
mercial photography  studio  and  a  Beverly  Hills 
couturier  shop,  Mr.  Dreyfus  entered  the  agency 
field  as  account  executive  for  Carmona  &  Allen, 
Hollywood,  in  1951. 

He  later  was   an  account  executive  with 
Walter  McCreery  &  Assoc..  Beverly  Hills,  and 
account  executive  and  vice  president.  Smith  &  J 
Ganz  Inc.,  Hollywood.    He  joined  Noel,  Lent 
&  Assoc.  in  his  present  position  last  year. 

NARTB  and  the  American  watchmakers 
should  cooperate  in  creating  a  63-minute  hour 
to  accommodate  present  double-  and  triple- 
spotting  practices,  Mr.  Dreyfus  observes  dryly. 
".  .  .  which  is  what  the  industry  is  selling.  If  I 
all  stations  adhered  to  the  NARTB  code,  they 
would  be  selling  only  a  61 -minute  hour." 

Mr.  Dreyfus  recently  married  the  former 
Jean  Waterman.  They  journey  regularly  to 
nearby  Tijuana,  Mexico,  to  watch  the  bull- 
fights, of  which  he  is  very  fond.  Mr.  Dreyfus 
lists  other  out-of-office  pleasures  as  reading 
and  "switching  channels." 

Broadcasting   •  Telecasting 


t's  No  Draw... in  Omaha 


KMTV  is  the  only  television  station  in  the  Omaha 
area  that  packs  the  knockout  wallop  you  need  for 
bigger  sales  in  the  booming  Omaha  market. 

According  to  the  June  Rand  McNally  Business 
Trend  Bulletin,  Omaha  is  one  of  the  country's  "10 
best  cities,"  with  business  activity  7  per  cent  above 
last  year  (considered  to  be  the  Nation's  biggest 
business  year) .  There's  no  recession  talk  in  this  two- 
billion-dollar  market,  no  shut-down  plants,  no  re- 
luctance to  buy. 

Businessmen  report  "sales  better  than  ever." 
Chamber  of  Commerce  figures  show  this  for  the  first 
five  months  of  1954:  building  permits  up  26.4%, 
natural  gas  use  up  23.9%,  grain  receipts  up  16.9%. 
And  department  store  sales,  according  to  FBR,  are 
up  3%  for  the  first  four  months. 


And  here's  why  KMTV  can  give  you  the  "one-two" 
sales  punch  in  the  booming  Omaha  market.  Hooper, 
ARB,  and  Pulse*  all  show  that  KMTV  has  Omaha's 
biggest  audience — with  11  of  the  top  15  weekly 
shows  .  .  .  the  most  popular  locally-produced  and 
multi-weekly  shows  . . .  and  a  commanding  popularity 
lead  in  total  quarter  hours. 

This  popularity  is  spread  throughout  the  Missouri 
Valley  market,  because  of  KMTV's  low  channel  3, 
maximum  power,  the  flat  Nebraska-Iowa  terrain. 

Like  KMTV's  300-some  satisfied  national  and  local 
advertisers  (more  than  any  other  tv  station  in  the 
area)  you,  too,  can  benefit  from  KMTV's  outstanding 
popularity  in  the  booming  Omaha  market.  Contact 
KMTV  or  Petry  today. 

*  Pulse— May  15-21,  Hooper— June  1-7,  ARB— June  12-18,  '54 


SMART  ADVERTISERS  ALL  AGREE:  IN  OMAHA,  THE  PLACE  TO  BE  IS  CHANNEL  3 


TELEVISION  CENTER 

mm 

CHANNEL  3 

MAY  BROADCASTING  CO. 


•  CBS-TV 

•  ABC-TV 

•  DUMONT 


OMAHA 


Represented  by 


Edward  Petry  &  Co.,  Inc. 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  25 


. . .  and  see  why  the 
Rust  Remote  Control  System  is  your  best  buy 

First  .  .  .  you'll  find  that  no  two  Rust  systems  are  exactly  alike.  They 
are  not  "packaged"  units,  but  engineered  systems,  specifically  designed  to 
fit  your  transmitter. 

Second  .  .  .  you'll  see  that  the  Rust  system  is  complete  —  you  have 
nothing  else  to  buy  "to  fit  your  equipment" .  You  even  get  interconnection 
diagrams,  especially  made  for  your  transmitter  and  monitors. 

Third  .  .  .  there  are  no  tubes,  so  there  are  no  tube  failures.  There  are 
no  adjustments,  so  there  are  no  maladjustments.  The  Rust  system  functions 
as  it  should  .  .  .  with  practically  no  maintenance. 

If  you  are  considering  Remote  Control,  investigate  before  you  buy. 
Take  a  peek  behind  the  panel  and  you'll  choose  Rust. 


n    ♦  offers  you  Breaker  Resetting 
FOR  EXAMPLE  -  R°st  offerS  Y°U  - 


to  which  it  is  coupled  £  «aW  ^ 
possMe  to  * Sh  one  unit.  Send 
SS3TSKS-*  you  ,et  ^en  you 
buy  the  Rust  system. 


the  (j-usr)  industrial  company,  inc. 


INDUSTRIAL  CO. 


IN  PUBLIC  INTEREST 


608  WILLOW  STREET,  MANCHESTER,  N.  H. 


Hemingway  Promotes  Communities 

OPPORTUNITY  to  advertise  their  communi- 
ties as  vacation  areas  is  available  free  to  Don 
Lee  and  Intermountain-Mutual  network  station 
managers  during  current  promotion  on  the 
Frank  Hemingway  and  the  News  program. 
Publicity  Director  Rodney  (Bud)  Coulson  in- 
vited managers  to  write  in  200  words  or  less 
"why  you  think  people  in  the  West  should 
plan  their  vacations  in  or  around  your  com- 
munity." Mr.  Hemingway  started  inserting 
resultant  spot  announcements  in  his  twice- 
daily,  six-day  weekly  quarter-hour  programs 
alternately  sponsored  by  Folger's  coffee  and 
White  King  soap  at  a  rate  of  one  spot  a  pro- 
gram, starting  July  19.  Network  executives 
expect  at  least  80  responses. 

$2,000  for  Cerebral  Palsy 

WDOK  Cleveland  has  presented  a  check  for 
$2,000  to  the  Variety  Club  of  Cleveland  for 
cerebral  palsy.  The  donated  money  came 
through  WDOK's  Jimmie  Fiddler  program  and 
the  National  Kids  Day  Foundation,  of  which 
Mr.  Fiddler  is  president.  The  funds  will  be 
used  for  the  Cerebral  Palsy  Foundation  School 
of  Cleveland. 

Religious  Leaders  Back  Drive 

LEADING  Protestant,  Catholic  and  Jewish 
civic  leaders  are  recording  series  of  25  one- 
minute  spot  announcements  for  use  in  the  1954 
Community  Chest  fall  campaign  at  KFWB 
Hollywood  studios,  with  facilities  donated  by 
Harry  Maizlich,  station  president. 

'How  to  Swim'  on  Tv 

SWIMMING  instruction  for  tots  has  been 
offered  on  WNBQ  (TV)  Chicago's  Bob  and 
Kay  program  as  part  of  a  Red  Cross  campaign 
co-sponsored  by  the  Chicago  Park  District  and 
Chicago  American.  Some  30,000  youngsters 
over  six  years  old  have  taken  lessons  in  125 
pools  throughout  the  city. 

Aid  to  Flood  Victims 

THE  results  of  appeals  on  KGKB  and  KTBB 
Tyler,  Tex.,  for  aid  to  Rio  Grande  flood  vic- 
tims by  the  Tyler  Junior  Chamber  of  Com- 
merce were  cited  in  an  article  placed  in  the 
Congressional  Record  July  16  by  Sen.  Lyndon 
B.  Johnson  (D-Tex.).  The  story,  reprinted 
from  the  Tyler  Morning  Telegraph,  said  60 
boxes  of  flood  relief  supplies  were  collected 
by  Tyler  Jaycees  after  appeals  on  the  two 
stations. 

Helps  Sclerosis  Victim 

FUNDS  enabling  a  multiple  sclerosis  victim  to 
undergo  treatment  were  raised  recently  through 
the  help  of  WCSS  Amsterdam,  N.  Y.  When 
Garry  Dillion  of  that  station  learned  a  man 
had  not  been  able  to  walk  for  18  months,  he 
launched  a  "Let's  give  Frank  Karp  a  chance  to 
walk  again"  drive.  Hour  by  hour  pleas  and 
reports  were  aired  by  the  station.  At  the  end, 
of  a  week  over  $5,000  had  been  raised,  more 
than  enough  to  send  Mr.  Karp  to  the  St. 
Joseph's  Multiple  Sclerosis  Clinic,  Tacoma, 
Wash.,  where  recently  developed  treatments 
hold  new  hope  for  victims. 


26    •    July  26,  1954 


Broadcasting 


Telecasting 


and  not  maybe! 


Station  "A"  14.6% 


Station  "B"  11.2% 


'D"  5.7% 


"E"  5.7% 


T"  4.5% 


3.9% 


in  Out -of -Home  Audience 

This  is  a  survey— not  just  an  opinion. 
PULSE  made  it— February,  1954— of  the  huge 
out-of-home  radio  audience  in  Washington,  D.  C. 
WWDC  has  this  big  extra  bonus  audience  locked  up  tight. 
About  one-quarter  of  this  entire  listening  audience  sets 
its  dial  to  WWDC — and  stays  there,  day  and  night. 

WWDC  is  dominant  77%  of  the  time. 
What  are  your  plans  for  selling  the 
always-rich  Washington  market?  You  can  hardly 
do  without  WWDC.  Get  the  whole  story  about  this  sales-producing 

station  from  your  John  Blair  man. 


2.8% 


in  Washington,  D.C  it's 


2.6%       Represented  Nationally 
by  John  Blair  &  Company 


1.8% 
1.2% 


The  Pulse,  Int.  Report:  Winter,  1954. 


]  Broadcasting    •  Telecasting 


July  26,  1954 


Page  27 


Announcing  the  cu 


I  PROGRAM  COSTS  FOR  WORLD-AFFILIATES! 


A  Variety-Filled  musical  treat  sparkling  with 
Vlstar-talk"  of  music,  movies  and  show  people. 


STAR  VC 


V  / 

FASCINATING  DIALOGUE! 


^  /y 

Mt«-8I!IGHT. 

'I    \  ' 


3T5  vr:1.-  v 

town  *",oNS  1 


more 


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488  Madison  Avenue,  New  York  22,  New  York 


CANADIAN  REPRESENTATIVES  .  .  .  ALL-CANADA  RADIO, 
FACILITIES  LIMITED,  VICTORY  BUILDING,  TORONTO 


WORLD  BROADCASTING  SYSTEM,  INC. 

488  Madison  Ave. 

New  York  22,  N.Y. 

Rush  money -making  details  of  your 

NEW  COMET  PLAN. 

(YOUR  NAME  AND  TITLE) 

(COMPANY  NAME) 
'  (COMPANY  ADDRESS) 


n 

Another  Reason  Why 
WPTF  is 
North  Carolina's 
Number  One 
Salesman 


Mr.  Sporfscaster  JIM  REID 


North  Carolina  rates  more  firsts 
Id  recognized  market  surveys 
than  any  other  Southern  state. 
More  North  Carolinians  listen  to 
WPTF  than  to  any  other  station. 


North  Carolinians  are  the  most  rabid  sport  fans  in 
America.  Jim  Reid  is  their  dish.  He's  called  the  shots 
on  the  year-round  B.  C.  Sports  Review  since  1941  and 
for  ten  years  voiced  the  play-by-play  on  the  Atlantic 
Sports  Network  in  the  Carolinas  and  Virginia.  His  7:30 
a.m.  weather  summary  also  rates  top  flight  in  those 
leagues.  Jim  Reid  helps  supply  the  proven  punch  which 
makes  WPTF  the  Number  One  Salesman  in  North  Caro- 
lina, the  South's  Number  One  State. 


North  Carolina's 
Number  I  Salesman 

NBC  Affiliate  for  RALEIGH -DURHAM  and  Eastern  North  Carolina 
50,000  WATTS  680  ICC 
FREE  &  PETERS  REPRESENTATIVE 


R.  H.  MASON,  General  Manager,  GUS  YOUNGSTEADT,  Sales  Manager 


Page  30    •    July  26,  1954 


Broadcasting 


Telecasting 


iuly  26,  1954 


BROADCASTING 
TELECASTING 


Vol.  47,  No.  4 


AUTUMN  CENSUS  WILL  COUNT 
TELEVISION  SETS  ON  FARMS 

Extent  of  visual  medium's  growth  in  Rural  America  will  be  shown 
in  mid-decade  Census  of  Agriculture,  giving  advertisers  and  agencies 
an  accurate  count  of  farms  equipped  with  tv  receiving  sets.  Radio 
is  not  included  because  govenment  feels  state  of  saturation  does  not 
justify  expense  and  results  would  be  of  no  material  value.  Only 
2.7%  of  farm  homes  had  tv  sets  when  1950  census  was  taken. 


TELEVISION'S  impact  on  the  nation's  farm 
economy  and  rural  culture  will  be  shown  this 
autumn  when  the  U.  S.  Census  Bureau  conducts 
tts  mid-decade  Census  of  Agriculture. 

For  the  first  time  since  the  new  visual  medium 
attained  national  stature,  its  spread  into  homes 
-».ill  be  measured.  The  electronic  media,  radio 
and  tv,  are  the  only  media  whose  circulation 
is  measured  and  authenticated  by  the  Federal 
government. 

The  count  of  farms  having  tv  receivers  will 
provide  the  first  actual  data  showing  advertisers 
and  agencies,  and  the  business  world  in  general, 
how  rural  America  has  adopted  the  new  sight- 
^ound  medium. 

Radio  sets  will  not  be  counted  because  the 
Census  Bureau  feels  complete  radio  saturation 
has  been  reached  on  farms.  The  bureau  says 
few  farm  homes  lack  radio  sets  and  no  material 
gain  would  come  out  of  a  tabulation  inasmuch 
as  the  farm  radio  saturation  4Vi  years  ago  had 
reached  92%  and  now  is  much  greater. 

In  April  1950  the  Census  Bureau  counted  the 
number  of  tv  sets  on  farms  in  connection  with 
its  decennial  census,  but  at  that  time  fewer  than 
five  million  sets  had  been  produced  or  less  than 
one-sixth  the  number  now  in  service. 

$16  Million  from  Congress 

Backed  by  an  appropriation  of  $16  million 
provided  by  Congress,  the  farm  census  plans 
specify  that  an  enumerator  call  at  each  farm 
to  collect  a  questionnaire  that  will  be  mailed 
in  advance.  A  force  of  31,000  enumerators 
led  by  2,200  crew  leaders  will  be  required  for 
■the  project,  historically  conducted  every  five 
years. 

The  usual  business  census,  taken  every  five 
years,  authorized  by  Congress  and  long  re- 
garded as  a  basic  instrument  in  the  American 
economy,  faces  a  doubtful  future  because  funds 
have  not  been  granted  for  its  execution  (see 
story  page  46). 

The  Census  of  Agriculture  will  yield  a  vast 
fund  of  information  about  farms  including 
size,  mechanical  equipment,  use  of  materials, 
crops  produced,  inventories,  debts  and  con- 
servation practices.  The  last  farm  census  was 
taken  in  conjunction  with  the  1950  decennial 
census,  with  the  crop  and  inventory  data  based 
'cn  1949  conditions. 

In  asking  the  tv  question,  the  Census  Bureau 
questionnaire  puts  this  simple  query  in  its 
s  ction  on  facilities  and  equipment:  "Do  you 
have  on  this  place:  .  .  .  (d)  television  set 
(yes  or  no)." 

Broadcasting    •  Telecasting 


In  line  with  its  normal  practice,  the  ques- 
tions on  facilities  such  as  tv  sets  will  be  asked 
on  roughly  one-fifth  of  all  the  5.4  million  farm 
questionnaires.  The  tv  question  will  be  asked 
on  all  large  farms,  with  the  20%  sample  for- 
mula used  on  other  types,  totaling  about 
1.1  million  farms. 

A  20%  nationwide  sample  is  considered 
accurate  by  the  Census  Bureau.  A  similar 
sample  was  used  in  the  1950  housing  study, 
conducted  as  part  of  the  decennial  enumera- 
tion. The  radio  and  tv  home  figures  that  came 
out  of  the  1950  study  were  based  on  this  for- 
mula. 


Tv  and  the  Census 

"THE  TV  broadcasting  industry  has 
an  important  stake  in  the  collection  of 
all  the  farm  information  in  the  Census 
of  Agriculture,  aside  from  its  particu- 
lar interest  in 
the  tv  set  own- 
ership infor- 
mation it  will 
provide,"  B«T 
was  told  by 
Robert  W. 
Burgess,  Di- 
rector of  the 
Census  Bu- 
reau. 

"Television 
stations  regu- 
larly devote 
program  time 
to  advance- 
ment of  public  understanding  of  matters 
that  are  presented  in  the  public  interest," 
he  said.  "The  Census  Bureau  is  lean- 
ing heavily  on  them  for  assistance  in 
conveying  to  the  farmers  of  the  country 
the  urgency  of  their  fullest  cooperation. 
The  Bureau  is  grateful  to  Broadcasting  • 
Telecasting  for  this  opportunity  to 
make  an  appeal  to  all  tv  stations  for 
their  assistance  in  carrying  our  message 
to  the  farmers. 

"Accurate  and  prompt  reporting  is  es- 
sential to  ( 1 )  holding  down  the  cost  of 
the  field  work  required  for  collecting 
the  information  from  farmers,  (2)  insur- 
ing greater  accuracy  in  the  returns,  and 
(3)  expediting  the  tabulation  and  publica- 
tion of  the  facts  about  American  agri- 
culture." 


BURGESS 


Assuming  around  30%  to  40%  of  farms 
have  television  sets,  the  Census  Bureau  figures 
that  totals  for  the  nation  and  the  states  will 
not  be  affected  noticeably  by  the  fact  that  a 
20%  sample  will  be  used.  The  variability  "is 
so  small  as  to  be  of  no  importance,"  one 
census  official  said. 

As  to  individual  county  tv  ownership  figures, 
the  bureau  said  that  accuracy  will  be  within 
5%  in  the  case  of  isolated  counties  where  few 
sets  are  owned.  Around  television  centers  the 
possible  variation  "will  be  of  no  serious  pro- 
portions," it  was  explained. 

The  1950  census  showed  that  with  fewer 
than  5  million  tv  sets  in  existence,  2.7%  or 
154,090  of  the  nation's  farms  were  equipped 
with  tv.  The  figure  revealed  that  only  one 
out  of  each  37  farm  dwelling  units  had  a  tv 
set,  or  one  out  of  each  40  farms.  At  that  time 
there  were  5,625,100  dwellings  on  5,382,000 
farms. 

Stations  Quadruple 

Since  1950  the  number  of  stations  has  about 
quadrupled  and  many  of  them  are  operating 
with  increased  power  as  well  as  higher  anten- 
nas. Furthermore,  the  sensitivity  of  receivers 
has  improved.  All  these  factors,  including  im- 
proved and  specialized  programming,  have 
stimulated  purchase  of  tv  sets  by  farmers  along 
with  an  extensive  increase  in  the  number  of 
farms  wired  for  electricity. 

The  farm  census  will  show  the  number  of 
farms  with  tv  sets  rather  than  the  number  of 
farm  dwellings.  Since  there  are  roughly  250,- 
000  more  farm  dwellings  than  farms,  the 
saturation  percentage  will  not  be  directly  com- 
parable with  the  1950  saturation  figure  of  2.7%. 
That  figure,  however,  will  have  limited  value 
for  comparative  purposes. 

With  new  tv  saturation  data  available  as  of 
late  1954,  or  mid-decade,  bench-marks  will  be 
established.  These  figures  will  be  widely  used 
in  government  and  industry,  and  they  can  be 
revised  from  year  to  year  with  considerable 
accuracy  on  the  basis  of  samples  and  estimates. 

Radio  saturation  on  farms  was  first  measured 
by  the  Census  Bureau  in  1925.  At  that  time 
4.5%  of  farms  were  radio  equipped.  The  1930 
decennial  census  showed  20.8%  of  farm  homes 
with  radio.  The  next  count  was  made  in  1940 
when  60.2%  of  farm  dwellings  had  radio  and 
by  1945  this  figure  had  increased  to  72.8%  farm 
radio  saturation  despite  the  lack  of  factory 
radio  set  production  after  early  1942. 

The  five  postwar  years  saw  a  spectacular  in- 
crease in  purchase  of  radios  by  farmers.  An 
increase  of  about  27%  occurred  between  1945 
and  1950,  when  92%  of  farm  homes  were 
found  to  have  radio.  The  total  U.  S.  radio 
saturation  was  95.6%. 

Since  early  1950  about  37  million  home 
radio  receivers  have  been  manufactured.  As- 
suming farmers  have  bought  their  share  of 
these  (there  is  one  farm  to  about  every  nine 
homes),  the  farm  saturation  figure  conceivably 
has  passed  the  95%  point  and  perhaps  is  even 
higher. 

At  that  point  government  and  industry  stat- 
isticians lose  interest  in  a  nationwide  enumera- 

July  26,  1954    •    Page  31 


 ADVERTISERS  &  AGENCIES  

EQUITABLE  BUYS  SPOT  CAMPAIGN 


 FARM  TV  CENSUS  

tion,  taking  the  position  that  the  findings  from 
a  comparison  of  1950  and  1954  radio  figures 
would  be  of  no  practical  value.  Recommenda- 
tions against  a  radio  count  in  the  farm  census 
were  made  by  the  Census  Bureau's  government 
and  industry  advisory  committees. 

On  the  other  hand,  advisory  committees  en- 
dorsed a  count  of  tv  sets  on  farms,  contending 
television  is  a  dynamic  and  growing  medium 
calling  for  accurate  circulation  and  trend  data. 
The  figures  were  deemed  necessary  in  this  in- 
ventory and  analysis  of  the  nation's  agriculture. 

Copies  of  the  farm  census  questionnaire  will 
be  mailed  to  farm  operators  starting  in  the 
late  summer,  with  the  actual  enumeration  start- 
ing Oct.  1  and  continuing  into  December.  About 
120  temporary  field  offices  will  be  opened.  An 
enumerator  will  visit  each  farm  to  collect  the 
completed  questionnaire  and  aid  the  farmer  in 
filling  out  the  form. 

Date  Advanced 

Sixteenth  in  a  series  of  national  farm  counts 
begun  in  1840,  the  census  has  been  taken  every 
five  years  since  1920.  Earlier  mid-decade  cen- 
suses were  as  of  Jan.  1,  covering  the  previous 
crop  year.  This  time  the  bureau  is  taking  ad- 
vantage of  better  weather  conditions  and  is 
reaching  farmers  at  the  site  of  their  operations 
for  the  1954  crop  year.  Advancing  of  the  date 
was  directed  by  Congress. 

The  farm  census  is  "the  foundation  for  the 
entire  statistical  system  covering  the  nation's 
agriculture,"  and  provides  detailed  information 
available  from  no  other  source  about  farm 
operations  in  the  3,000  U.  S.  counties,  according 
to  the  Census  Bureau. 

The  bureau  listed  some  of  the  uses  made  of 
farm  census  data.  In  the  case  of  advertising, 
it  said  that  "advertisers  of  products  and  serv- 
ices used  by  farmers  and  farm  families  study 
agricultural  statistics  for  counties  and  other 
areas  in  laying  out  campaigns  designed  to  reach 
potential  customers." 

How  Its  Used 

Other  listed  uses  include:  evaluation  of  fac- 
tors governing  bankers'  decisions  on  credit  pro- 
grams; review  of  data  by  marketers  to  find 
volume  of  farm  products  as  basis  for  decisions 
on  distribution  and  inventories;  measurement 
of  raw  material  resources  by  manufacturers,  as 
well  as  meeting  farmers'  needs  for  machinery 
and  supplies.  Government  uses  of  the  data  are 
extensive  and  farmers  themselves  apply  census 
data  to  their  situations.  Farm  broadcasters  use 
the  material  in  radio  and  tv  programs,  and  other 
media  employ  the  data  extensively. 

Specific  questions  in  the  1954  farm  census 
will  provide  information  about  the  age  and 
race  of  farm  operators,  number  and  size  of 
farms,  tenure,  acreage  of  lands  in  various  uses, 
crops,  livestock,  expenditures  for  selected  items 
(labor  hire,  machine  hire,  feed,  fertilizers  and 
lime,  gasoline  and  other  petroleum  fuels  and 
oil),  inventory  of  selected  facilities  and  equip- 
ment (television,  food  freezer,  piped  running 
water,  tractor,  harvesting  machines,  automobile, 
truck,  etc.)  irrigation,  conservation  practices, 
farm  value,  mortgage  debt,  and  cash  rent.  Va- 
riations of  the  questionnaire  will  be  used  so 
that  inquiries  about  crops,  for  instance,  will 
be  limited  in  each  area  to  the  crops  common  in 
that  area.  On  an  average,  each  farmer  will  be 
asked  about  100  questions,  many  of  which  can 
be  answered  by  checking  "yes"  or  "no"  boxes. 


Insurance  company  plans 
about  $150,000  in  radio  spots 
as  part  of  overall  drive  to  in- 
troduce new  type  of  low-cost 
life  insurance. 

EQUITABLE  Life  Assurance  Society  of  the 
United  States,  New  York,  will  launch  a  mil- 
lion-dollar advertising  campaign  during  a  three- 
month  period  to  introduce  a  new  kind  of  low- 
cost  life  insurance  policy,  Ray  Murphy,  presi- 
dent of  Equitable,  and  Anderson  F.  Hewitt,  vice 
president  and  account  executive,  Kenyon  &  Eck- 
hardt,  New  York,  announced  last  Wednesday 
al  a  news  conference. 

The  campaign  will  use  radio  spot  announce- 
ments, daily  newspapers,  and  national  maga- 
zines. 

The  radio  schedule  will  be  a  two-week  satu- 
ration type  of  spot  announcement  campaign 
with  approximately  $150,000  of  the  budget 
going  into  the  medium.  Aug.  9  is  the  starting 
date  for  the  spots,  which  will  be  placed  in 
the  morning  and  during  daytime. 

The  new  "living  insurance"  is  low  cost  in  pro- 
tection which  guarantees  the  insured  the  right — 
in  later  years — to  change  his  policy  to  limited 
payment  or  endowment  policy. 

New  Policy  Plan 

Mr.  Murphy  said  the  society's  new  adjustable 
whole  life  policy  is  designed  for  millions  of 
Americans  who  want  more  and  should  have 
more  life  insurance  on  a  flexible  plan.  "Living 
insurance"  is  an  economy  size  package  avail- 
able in  amounts  of  $10,000  or  more.  Because 
the  insured  buys  this  much  protection,  Equitable 
passes  on  important  savings  in  the  form  of 
low  premiums. 

Col.  Leslie  Shope,  advertising  manager  for 
Equitable,  said  "the  use  of  extensive  placements 
in  radio,  newspapers,  farm  journals,  business 
magazines  and  national  magazines  over  a  four- 
month  period  is  part  of  Equitable's  plan  to 
achieve  maximum  impact  for  the  new  in- 
surance outlook." 

Among  the  Equitable  executives  present  at 
the  news  conference  at  Kenyon  &  Eckhardt, 


SATURATION  TV  campaign  on  WMAL-TV, 
105  announcements  weekly  for  Wilkins 
coffee,  is  signed  by  Helen  Ver  Standig, 
vice  president  and  timebuyer  of  M.  Bel- 
mont Ver  Standig  Inc.  Watching:  Ted  Mc- 
Dowell (I),  WMAL-TV  account  executive, 
and  Neal  Edwards,  sales  manager. 


aside  from  Mr.  Murphy  and  Col.  Shope  were: 
Charles  W.  Dow,  senior  vice  president  and 
director;  Alvin  B.  Dalager,  senior  vice  presi- 
dent in  charge  of  agency  affairs;  Walter  Klem, 
senior  vice  president  and  actuary;  Charles  R. 
Corcoran,  second  vice  president  and  Robert  L. 
Hogg,  senior  vice  president  and  advisory 
counsel. 

Fla.  Citrus  Group  Puts 
$1.6  Million  in  Radio-Tv 

RADIO  and  television  will  get  $1,682,500  of 
the  media  expenditures  planned  for  the  1954-55 
season  by  Florida  Citrus  Commission,  which 
has  adopted  a  record  budget  of  $5,580,000  to 
promote  sale  of  citrus  products. 

Through  J.  Walter  Thompson  Co.,  the  Com- 
mission will  spend  $800,000  in  radio,  mainly 
on  the  Tom  Moore  Show  (MBS).  The  tv  budget 
totals  $882,500,  including  Twenty  Questions 
(ABC-TV)  and  participation  on  NBC-TV  To- 
day. 

Other  media  budgets  include  $770,000  for 
newspapers  and  $773,200  for  magazines  plus 
$53,000  for  trade  papers,  $6,000  for  outdoor 
and  $1,494,450  for  promotions  and  publicity. 

The  commission's  budget  is  in  final  form  but 
it  is  kept  on  an  elastic  basis  because  funds  are  1 
raised  from  ,a  levy  of  three  cents  for  each  box 
of  oranges  marketed,  six  cents  for  grapefruit 
and  five  cents  for  tangerines.  The  expected  tax 
collections  are  based  on  an  anticipated  91  mil- 
lion boxes  of  oranges,  37  million  boxes  of 
grapefruit  and  4.5  million  boxes  of  tangerines. 

Final  media  program  differs  from  the  pre- 
liminary plan  in  restoration  of  Today  for  13 
weeks  this  summer  and  early  autumn  at  a  cost 
of  $120,000.  Some  of  the  commission  members 
and  committees  had  felt  Today  was  not  getting 
results,  though  the  agency  is  understood  to  have 
recommended  the  series.  The  majority  mem- 
bers, however,  voted  to  reinstate  Garroway  "be- 
cause he  has  proved  to  be  a  strong  selling  force 
and  the  other  shows  haven't  yet  had  time  to 
build  their  audiences." 

The  Garroway  program  was  adopted  as  the 
commission  faced  a  possible  carryover  of  2  mil- 
lion cases  of  grapefruit  juice.  The  Twenty 
Questions  series  started  last  July  6  and  it  was 
felt  it  will  not  reach  full  effectiveness  for  some  | 
weeks. 

The  1954-55  crop  is  expected  to  be  about 
the  same  as  last  year.  If  volume  is  affected  by 
a  hurricane,  freeze  or  other  weather  conditions, 
drastic  changes  might  be  made  in  the  adver- 
tising budget  in  view  of  its  per-box  tax  basis. 
The  shipping  season  begins  in  late  September 
and  runs  through  June. 

American  Meat  Institute 
Shopping  for  New  Agency 

THE  American  Meat  Institute,  which  spent 
about  $500,000  in  overall  media  advertising 
the  past  fiscal  year,  is  now  actively  shopping  for 
a  new  advertising  agency  to  handle  its  account 
in  the  wake  of  the  resignation  of  Leo  Burnett 
Co.,  Chicago,  last  month  [B»T,  June  7]. 

The  institute,  it  was  learned,  has  opened  bids 
for  presentations  by  other  local  agencies  wish- 
ing to  obtain  the  account.  AMI's  new  fiscal 
year  starts  Oct.  1.  It  utilized  no  network 
radio  or  tv  last  year,  while  spending  $400,000 
in  consumer  advertising. 

AMI  has  been  re-evaluating  its  whole  adver- 
tising program.  Among  the  agencies  reportedly 
interested  are  Simmonds  &  Simmonds  and 
Christiansen  Adv.  Agency. 


Page  32    •    July  26,  1954 


Broadcasting    •  Telecasting 


BRIOSCHI  AD  BUDGET 
BOOSTED  TO  $350,000 

Drug  manufacturer  is  planning 
to  send  Italian-American  major 
league  ball  players  to  Italy  for 
a  six-week  exhibition  tour. 
Extensive  radio-tv  campaign  is 
planned  to  support  project. 

iA.  BRIOSCHI  CO.,  Fairlawn,  N.  J.,  in  con- 
nection with  its  50th  anniversary  will  increase 
its  advertising  budget  from  $175,000  to  $350,- 
|000  and  will  sponsor  a  major  league  baseball 
trip  to  Italy  headed  by  Joe  Dimaggio,  Mark 
Brizzolara,  vice  president  of  Brioschi  (anti- 
acid  used  for  the  relief  of  stomach  disorders) 
announced  last  week. 

Brioschi  currently  is  spending  the  bulk  of 
its  advertising  expenditures  in  a  heavy  radio 
spot  campaign  in  29  cities  and  in  newspapers. 

James  Ceribelli,  sales  promotion  manager 
of  the  company,  said  that  in  addition  to  the 
S>  150,000  that  will  be  spent  on  the  baseball 
trip,  an  ambitious  campaign  employing  radio, 
television  and  newspapers  as  well  as  national 
magazines  will  be  used.  "More  than  $350,000 
pill  be  earmarked  for  this  increased  campaign 
jto  make  Brioschi  a  household  word.  At  the 

resent  time  Brioschi  is  spending  about  $175,- 

00,"  he  said. 


A  team  of  major  league  baseball  stars  headed 
by  Joe  Dimaggio — a  squad  of  some  25  ball 
players  of  Italian-American  descent — will  be 
taken  to  Italy,  and  games  between  the  two 
American  teams  will  be  played  in  Rome,  Turin, 
Milan,  Venice,  Genoa,  and  Naples.  Mr.  Di- 
maggio has  indicated  that  such  stars  as  Phil 
Rizutto,  Yogi  Berra,  Sal  Maglie  and  others 
will  make  the  six-week  trip.  The  trip  is  being 
made  with  the  full  sanction  of  the  U.  S.  State 
Dept. 

|  Agency  for  the  Brioschi  Co.,  which  has  been 
advertising  in  radio  for  the  past  six  years,  is 
Pitinella  &  Sons,  N.  Y. 

Standard  to  Sponsor  Bears 

STANDARD  OIL  Co.  (of  Indiana)  has  signed 
a  contract  to  sponsor  broadcasts  of  all  Chicago 
Bears  National  Professional  League  football 
liMgames  for  the  second  straight  year  on  WGN 
ay  Chicago  and  the  ninth  consecutive  season  on 
is  radio.  Jack  Brickhouse  will  describe  12  home 
:r-  jmd  road  games,  plus  two  exhibition  contests, 
on  Sundays  starting  Sept.  12  and  ending 
iei  Oec.  12.  The  Bears-Standard  association  on  pro 
Voadcasts  goes  back  to  1931. 

NETWORK  NEW  BUSINESS 

Prison  Inc.  (men's  jewelry),  Providence,  R.  I., 
I  ind  Jacoby-Bentter  Inc.   (J-B   watch  attach- 
entjj bents),  N.   Y.,   to   co-sponsor  on  alternate 
ingj!  Weeks  Stop  the  Music  on  67  ABC-TV  stations 
for r  ind  125  CBS  Radio  stations,  effective  with  re- 
n  of  program  in  fall. 

NETWORK  RENEWALS 

\nheuser-Busch  Inc.,  St.  Louis  (Budweiser 
>eer),  effective  Sept.  13,  renews  Sports  Today 
vith  Bill  Stern  on  ABC  Radio  (Mon.-Fri.,  5:30- 
:45  p.m.  CDT).  Agency:  DArcy  Adv.,  same 
ity. 

vilis-Chalmers  Mfg.  Co.,  Milwaukee,  will 
jpegin  its  tenth  year  of  sponsorship  of  the 
h  tional  Farm  and  Home  Hour  (NBC,  Sat.,  1-2 
•t.m.,   EDT)    on   a   52-week   basis,  starting 


WAGA  Atlanta  signs  Delta-C&S  Air  Lines 
to  sponsor  the  15-minute  CBS  World  News 
Roundup  (6  days  a  week,  52  weeks). 
Finalizing  the  agreement  are  (I  to  r): 
seated,  Ethel  Liebscher,  media  director, 
Burke,  Dowling  &  Adams  agency;  S.  Olive 
Young,  WAGA  account  executive;  stand- 
ing, George  E.  Bounds,  director  of  adver- 
tising, Delta-C&S,  and  Claude  Frazier, 
WAGA  station  manager.  The  airlines  is 
reported  to  have  diverted  a  large  portion 
of  its  tv  and  newspaper  budget  to  secure 
this  sponsorship. 


Sept.  4.  Agency:  Bert  L.  Gittins  Adv.,  Milwau- 
kee. 

American  Dairy  Assn.,  Chicago,  renews  The 
Bob  Hope  Show,  with  program  moving  from 
Friday  to  Thursday,  8:30-9  p.m..  EST,  over  full 
NBC  Radio  network,  starting  Oct.  28.  Agency: 
Campbell-Mithun,  Minneapolis. 

AGENCY  APPOINTMENTS 

Cameo  Curtains,  N.  Y„  names  Friend-Reiss- 
McCone.  N.  Y.,  to  handle  its  radio-tv  advertis- 
ing. Company  will  run  at  least  six  participations 
on  Home  on  NBC-TV  effective  in  September. 

Procter  &  Gamble,  Cincinnati,  names  Leo  Bur- 
nett Co.,  Chicago,  to  handle  its  advertisting  for 
Joy,  liquid  detergent,  effective  Oct.  1.  Joy  is  a 
spot  radio  and  television  advertiser,  and  has 
been  handled  by  the  Biow  Co.,  N.  Y. 

Good  Humor  Co.  of  Calif.,  L.  A.,  appoints  War- 
wick &  Legler  Inc.,  that  city.  Radio  and  tv  are 
planned.  Hugh  McTernan  is  account  executive. 

E.  &  J.  Gallo  Winery,  Modesto,  Calif.,  names 
Frederick  E.  Baker  &  Assoc.,  Seattle,  Wash., 
for  Washington,  Oregon  and  Idaho  and  effec- 
tive Sept.  1,  Utah  and  Montana.  Frederick  E. 
Baker  and  Robert  A.  Baker  are  account 
executives. 

AGENCY  SHORTS 

Tatham-Laird  Inc..  Chicago,  opens  Hollywood, 
Calif.,  radio-tv  office  in  Taft  Bldg.,  1680  Vine 
St.,  Hollywood  38.  William  N.  Burch  is 
manager. 

Burton  Browne  Aiv.,  Chicago,  opens  branch 
office  in  New  York  at  562  Fifth  Ave.  Telephone 
is  Judson  2-1110.  A.  D.  Adams,  who  previously 
headed  his  own  advertising  agency,  will  be  in 
charge,  it  was  reported. 

McCann-Erickson  Inc.,  N.  Y.,  appoints  the  Et- 
tinger  Co.,  N.  Y.  and  Hollywood,  to  handle 
public  relations,  publicity  and  promotion  on 


Chrysler  Corp.  tv  show,  starting  Sept.  30  on 
CBS-TV. 

Warner  &  Assoc.,  St.  Louis,  has  changed  its 
name  to  Warner  &  Todd  Inc. 

James  Lovick  &  Co.  Ltd.,  Montreal,  has  ac- 
quired Canadian  offices  of  Anderson  &  Cairns 
Inc.,  New  York,  which  has  been  in  Canada 
for  some  time  as  Anderson,  Smith  &  Cairns 
Ltd.  Personnel  of  the  Montreal  office  of  the 
U.  S.  agency  have  joined  James  Lovick  &  Co. 

David  J.  Mahoney  Inc.,  N.  Y.,  advertising  firm, 
opens  Hollywood  offices  at  650  N.  Bronson 
St.  Telephone  is  Hollywood  2-2684.  Marvin 
Young  is  in  charge. 

A&A  PEOPLE 

George  J.  Abrams  elected  vice  president,  Block 
Drug  Co.,  Jersey  City.  Mr.  Abrams  this  year 
was  voted  "Outstanding  Young  Advertising 
Man  of  the  Year"  by  Assn.  of  Advertising 
Men  and  Women. 

Dwight  D.  Thomas,  formerly  executive  vice 
president,  Gulf  Brewing  Co.,  Houston,  to  Maier 
Brewing  Co.,  L.  A.,  as  vice  president  in  charge 
of  sales. 

Carl  B.  Stetzelberg,  marketing  specialist,  Stand- 
ard Oil  Co.  (N.  J.),  named  executive  vice  presi- 
dent. Plough  Export  Inc.,  Memphis,  Tenn. 

Walter  Metts,  vice  president  in  charge  of  manu- 
facturing, Personal  Products  Corp.,  Milltown, 
N.  J.  (Modess,  Meds,  Coets,  Johnny  Mop,  and 
Yes  tissue),  appointed  senior  vice  president  of 
corporation. 

John  A.  Ulrich,  director,  market  research  dept., 
Beech-Nut  Packing  Co.,  Canajoharie,  N.  Y., 
named  advertising  manager. 

Stephen  J.  Schmidt,  assistant  advertising  and 
sales  promotion  manager,  Piel  Brothers,  brew- 
ery, Brooklyn,  promoted  to  merchandising  man- 
ager; Harold  W.  Masterson  succeeds  Mr. 
Schmidt. 

Lawrence  W.  Jones,  manager,  sales  administra- 
tion, Bendix  Aviation  Corp.,  N.  Y.,  named  auto- 
motive products  manager,  radio  communications 
division. 

Allan  Herrick,  advertising  and  publicity  director, 
Security-First  National  Bank  of  Los  Angeles, 


Oil  in  All 

AS  PART  of  its  efforts  to  underline  the 
contributions  of  oil  in  a  woman's  world, 
the  Oil  Industry  Information  Committee 
of  the  American  Petroleum  Institute  has 
arranged  to  have  its  "Magic  Suitcase" 
demonstration  placed  on  various  televi- 
sion programs  throughout  the  country. 
The  demonstration  consists  of  showing 
35  products  from  a  small  suitcase — 
made  directly  or  indirectly  from  oil — in- 
cluding fabrics,  sun  glasses,  perfumes, 
lipsticks  and  nylons,  among  others. 

Several  appearances  on  radio  and  tele- 
vision already  have  been  made  by  Connie 
Moon,  women's  program  supervisor  of 
OIIC,  on  KOA-TV  and  KLZ-TV  Denver, 
and  other  stations.  Miss  Moon  added 
that  considerable  interest  has  been  gen- 
erated among  radio  and  television  sta- 
tions around  the  country  for  "Magic 
Suitcase"  demonstrations  on  their  wom- 
en's shows. 


iy  OADCASTING     •  TELECASTING 


July  26,  1954 


Page  33 


ADVERTISERS  &  AGENCIES- 


MR.  TENDRICH 


named  California  consultant  to  Treasury  Dept. 
Advisory  Committee  for  U.  S.  Savings  Bonds. 

Harry  W.  Chesley  Jr.,  vice  president  in  charge 
of  coordination,  advertising,  selling  and  mer- 
chandising, Philip  Morris  &  Co.,  N.  Y.,  ap- 
pointed national  chairman,  radio-television- 
films  committee  for  United  Community  Cam- 
paigns of  America,  succeeding  Joseph  M.  Allen, 
radio-tv  director,  Assn.  of  National  Advertisers. 

Carl  F.  Toll,  general  manager  of  advertising 
and  publicity,  Sherwin-Williams  Co.  (paints), 
Cleveland,  elected  president,  Cleveland  Adver- 
tising Club. 

James  C.  Sarayiotes,  formerly  advertising  man- 
ager, JFD  Mfg.  Co.,  Brooklyn,  elected  presi- 
dent, Delphi  Adv.  agency,  same  city.  Bernard 
Nussbaum  joins  Delphi  creative  staff. 

Max  Tendrich,  director  of  media,  radio  and  tv, 

Weiss  &  Geller  Adv., 

N.  Y.,  elected  a  vice 

president   of  the 

agency. 


Byron  A.  Bonnheim, 

vice  president,  Weiss 
&  Geller,  Chicago,  to 
W.  B.  Doner  &  Co., 
same  city,  as  vice 
president  and  crea- 
tive director. 


Lewis  K.  Woodward, 

account  executive, 
Hixon  &  Jorgensen 
Inc.,  L.  A.,  elected  vice  president.  Vice  Presi- 
dent Crofton  Jones  named  to  head  business  and 
industrial  plans  dept.  with  Vice  President  Tyler 
MacDonald  to  supervise  consumer  divisions, 
Voit  Rubber  Co.,  L.  A.,  and  General  Controls 
Co.,  Glendale,  accounts.  Paul  Keyes  and 
Robert  Cody,  copywriter,  named  assistant  ac- 
count executives. 

Jack  Waterman,  account  executive.  Dudley  L. 
Logan  Adv.,  L.  A.,  elected  vice  president. 

Joseph  H.  Smith,  executive  vice  president,  An- 
derson &  Cairns,  N.  Y.,  to  Bryan  Houston  Inc., 
N.  Y.,  as  account  supervisor. 

Frank  Warren,  vice  president,  Irwin-Los  Angeles 
Adv.,  L.  A.,  to  Anderson-McConnell  Adv.,  that 
city,  as  account  executive. 

Tom  Shea  named  account  executive,  Strom- 
berger,  LaVene,  McKenzie.  L.  A. 

Irvin  A.  Eubanks,  sales  manager,  WKST-AM- 
TV  New  Castle,  Pa.,  resigns  to  devote  full  time 
to  his  advertising  agency. 

Ralph  Starkweather,  assistant  timebuyer,  Erwin, 
Wasey  &  Co.,  L.  A.,  named  assistant  account 
executive. 

Robert  R.  Denny  named  public  relations  direc- 
tor, Henry  J.  Kaufman  &  Assoc.,  Washington, 
D.  C. 

Frank  Helton,  manager  of  copy,  Lewis  &  Gil- 
man  Inc.,  Phila.,  named  creative  director. 
Randolph  Gilman  named  associate  media  di- 
rector and  William  J.  Kane  named  assistant  ac- 
count executive,  same  agency. 

Stephen  W.  Olesiuk,  manager,  Oklahoma  City 
office.  White  Adv.,  promoted  to  manager,  Holly- 
wood office. 

Sandra  Marks  named  traffic  manager,  Tilds  & 
Cantz  Adv.,  Hollywood. 

Sam  Schultz,  writer,  Christ-Koplan  Produc- 
tions, Hollywood,  to  Raymond  R.  Morgan  Co., 
same  city,  in  similar  capacity. 


FILM 


FILM  PAYMENT  PLAN  DRAWS  OPPOSITION 


TPA's  Sillerman  labels  Clipp 
proposal  as  'fallacious  and  su- 
perficial.' Philadelphia  broad- 
caster earlier  had  suggested  a 
plan  based  on  rate  cards  to 
stabilize  film  buying. 

TV  FILM  charges  should  be  based  on  a  per- 
centage of  each  station's  card  rate,  in  the  opin- 
ion of  Roger  W.  Clipp,  general  manager  of 
WFIL-AM-TV  Philadelphia,  but  his  idea 
brought  quick  opposition  from  the  film  industry. 

In  offering  the  plan  last  week,  Mr.  Clipp 
said  the  rate  structure  "would  provide  an 
essential  industrywide  standard  that  would  have 
a  far-reaching  effect  in  stabilizing  methods  of 
film  buying  on  the  part  of  the  tv  stations." 
He  predicted  it  would  keep  "fly-by-nights"  from 
taking  over  and  would  lead  to  better  service 
for  viewers. 

Michael  M.  Sillerman,  executive  vice  presi- 
dent of  Television  Programs  of  America,  called 
Mr.  Clipp's  proposal  "fallacious  and  super- 
ficial" and  pointed  out  that  the  producer  would 
charge  the  same  price  for  an  ordinary  pro- 
gram as  for  a  lavish  high-cost  film. 

Under  present  conditions,  Mr.  Clipp  said, 
tv  films  are  offered  stations  at  prices  that 
range  from  50%  below  to  300%  above  card 
rates  for  the  time  period  in  which  they  are 
played,  with  a  station  paying  as  much  as 
$1,500  for  a  film  series  to  be  presented  in 
Class  B  time  costing  $600,  or  250%  of  the 
time  cost.  The  card  scale  would  bring  pro- 
duction costs  in  line  with  other  advertising 
media,  he  said,  citing  a  6.9%  of  space  rate 
average  for  newspapers,  11.5%  for  magazines 
and  14.4%  for  outdoor.  The  tv  average  film 
cost  is  86.2%  of  time  costs  and  there  is  no 
sign  that  a  ceiling  has  been  reached,  he  added. 

Mr.  Clipp  listed  other  stations  services  in  con- 
nection with  films.  These  including  lining  up 
of  clients,  making  salesmen  "not  only  peddlers 
of  time  but  also  peddlers  for  the  peddlers  of 


film."  Referring  to  rate  discrepancies  in  va- 
rious cities,  he  said  sliding  scales  often  involve 
haggling.  Program  directors  often  must  bypass 
films  because  of  high  price  tags,  turning  to  other 
sources. 

"Most  stations  are  now  working  on  rate 
card  No.  8  or  10,"  Mr.  Sillerman  said.  "Slid- 
ing rates  for  tv  films  to  conform  to  each  sta- 
tion's constant  changes  would  hardly  bring 
about  the  stability  Mr.  Clipp  wants." 

He  charged  that  Mr.  Clipp  tries  to  compare 
advertising  space  in  a  publication  to  an  entire 
television  program.  Mr.  Clipp  should  either 
add  the  editorial  costs  of  the  magazine  to  the 
advertising  space,  Mr.  Sillerman  said,  or  he 
should  compare  the  printed  cost  with  the 
commercial  part  of  the  program. 

"Finally."  Mr.  Sillerman  stated,  "the  success- 
ful film  syndication  companies  make  about 
80%  of  their  sales  directly  to  the  advertiser 
or  his  agency.  With  all  due  respect  to  Roger 
Clipp.  his  plan  would  create  terrible  confusion 
and  the  fly-by-night  companies  he  wants  to 
eliminate  would  multiply  like  rabbits." 

Ziv  Three  Lives7  Sales 
Brisk  With  91%  Renewals 

AT  LEAST  158  stations  will  present  Ziv  Tele- 
vision Program  I  Led  Three  Lives  starting 
in  the  fall,  M.  I.  Rifkin,  vice  president  in  charge 
of  sales  for  Ziv  Tv,  announced  last  week. 

Mr.  Rifkin  noted  that  in  125  (91%)  of  the 
current  markets  in  which  the  series  currently 
is  being  shown,  52-week  renewals  at  the  ex- 
piration of  present  contracts  already  have  been 
signed  for  the  second  year's  programming. 
New  contracts  in  33  markets,  Mr.  Rifkin  said, 
raise  to  158  the  number  of  stations  that  will 
carry  the  series  in  the  fall.  Listed  among  the 
new  markets  are  Duluth,  Knoxville,  Youngs- 
town-Akron,  Lima,  Ohio,  and  Nashville. 

It  was  pointed  out  by  the  Ziv  Tv  spokesman 
that  since  the  series  went  on  the  air  last  Sep- 
tember, sales  of  the  "/  Led  Three  Lives" 
book  by  Herbert  Philbrick  have  been  extremely 


SIX  SALESMEN  new  to  the  Television  Programs  of  America  sales  expansion  prograr 
are  briefed  by  Executive  Vice  President  Michael  M.  Sillerman  (I)  before  going  to  their 
new  territories.  They  are  (I  to  r):  standing,  William  Veneman,  northern  California, 
headquarters  in  San  Francisco;  Gerard  Slattery,  Boston,  Schenectady,  northern  states; 
Ed  Lewis,  Deep  South,  headquarters:  New  Orleans;  Vincent  Melzac,  Virginia,  Baltimore 
and  Washington;  seated,  Edward  Chandler,  Washington  and  Oregon,  headquarters: 
Seattle;  Robert  Carroll,  Pennsylvania  and  Buffalo,  headquarters:  Pittsburgh. 


Page  34 


July  26,  1954 


Broadcasting 


Telecasting 


CBS-TV  Film  Negotiations 

POSSIBILITY  that  CBS-TV  will  actively 
enter  tv  filming  was  seen  in  a  joint  an- 
nouncement by  attorney  Dean  Johnson, 
representing  the  network,  and  Screen 
Actors  Guild  in  Hollywood  last  week 
that  a  collective  bargaining  agreement 
covering  actors  in  tv  motion  pictures  is 
being  negotiated  between  CBS  and  the 
union.  Discussions  are  nearly  complete, 
the  announcement  said,  and  "have  had 
to  do  with  minor  clarifications  of  the 
Guild's  basic  tv  motion  picture  contract," 
necessitated  by  the  fact  that  a  network 
operation  is  involved. 


brisk.  Starting  last  November,  he  said,  the 
book  reappeared  among  the  20  top  books  listed 
by  the  "Saturday  Review  of  Literature"  as  being 
in  "greatest  demand"  by  patrons  of  large  city 
libraries.  He  said  the  book  has  continued  on 
the  list  up  to  the  present,  and  added  that  re- 
ports from  Grosset  &  Dunlap  show  that  book 
sales  have  increased  more  than  320%  since 
its  adaptation  to  television. 

NBC  Film  Division  Arranges 
For  INS-Telenews  Service 

NBC  Film  Division  announced  last  week  it  is 
discontinuing  the  syndication  of  its  15-minute 
Daily  News  Report  to  local  television  stations 
and  has  completed  arrangements  with  INS  to 
make  the  INS-Telenews  Daily  News  Film  Serv- 
ice available  to  clients. 

The  agreement  between  NBC  Film  Division 
and  INS  was  announced  jointly  by  Carl  Stan- 

I  ton,  NBC  vice  president  in  charge  of  the  di- 
vision, and  Seymour  Berkson,  general  manager 
of  INS.  Clients  of  the  Daily  News  Report 
numbered  about  25,  but  it  was  not  revealed 

i  how  many  clients  would  subscribe  to  INS' 
service. 

In  explaining  the  move,  Mr.  Stanton  said 
the  division's  Daily  News  Report  had  been  pro- 
duced by  the  network's  news  and  special  events 
department,  and  the  material  had  its  first  use 

I  on  network  news  shows.  He  pointed  out  that 
"this  tends  to  make  it  incompatible  with  the 
requirements  of  many  local  tv  shows."  It  was 
reported  that  the  service  did  not  constitute  "a 

I  money-making  operation,"  though  Mr.  Stanton 
did  not  touch  upon  this  aspect. 

MPTV's  Fox  Tells  Court 

Of  UA-Eagle  Lion  Negotiations 

LOS  ANGELES  Superior  Court  suit,  involving 
charges  by  six  independent  motion  picture  com- 
panies of  premature  release  of  their  feature 
films  to  tv  against  five  distribution  firms,  re- 
sumed last  Monday  long  enough  to  hear  testi- 
mony by  Matthew  Fox,  president  and  board 
chairman  of  Motion  Pictures  for  Television,  a 
defendant.  Called  by  Adele  Springer,  plain- 
tiff's attorney,  Mr.  Fox  revealed  that  he  en- 
gineered the  deal  whereby  United  Artists  took 
over  Eagle  Lion  Classics,  April  11,  1951,  in 
order  to  get  the  former  firm  out  of  the  red. 
Mr.  Fox  testified  that  tv  rights  were  not  men- 
tioned in  the  negotiations  with  Pathe  Industries 
now  Chesapeake  Industries),  but  that  later  he, 
as  MPTV  president,  was  asked  if  MPTV  wanted 
he  1 1  feature  films,  subject  of  the  $2.5  million 
^uit.  Because  MPTV  owns  700  features  out- 
right, Mr.  Fox  declared  the  tv  rights  to  the  11 


features  proved  a  headache  and  that  (MPTV's 
offer)  to  return  them  was  not  accepted  by 
Chesapeake. 

Recess  until  Sept.  7  has  been  declared,  at 
which  time  plaintiff  Jack  Schwartz  is  expected 
to  take  the  stand. 

FILM  SALES 

George  Bagnall  &  Assoc.,  Beverly  Hills,  an- 
nounces following  recent  sales:  26  feature 
films,  WTAR-TV  Norfolk,  KFEL-TV  Denver; 
Hollywood  Half  Hour,  KOOL-TV  Phoenix, 
WHAM-TV  Rochester,  WGBI-TV  Scranton; 
Front  Page  Detective,  XETV  (TV)  Tijuana, 
Mex.,  and  Public  Prosecutor,  WGBI-TV  Scran- 
ton, Pa. 

TeeVee  Co.,  Beverly  Hills,  announces  that 
Tales  of  Tomorrow,  kinescopes  of  the  original 
live  ABC-TV  series,  are  in  distribution.  KNXT 
(TV)  Hollywood,  KOOL-TV  Phoenix,  KBTV 
(TV)  Denver  and  WJNO-TV  West  Palm 
Beach,  Fla.,  are  set  to  televise  the  26-pro- 
gram  series.  Claiming  a  new  record  in  Tee- 
Vee's  sales  history,  General  Manager  Marc 
Frederic  revealed  a  total  of  96  audition  prints 
have  been  sent  to  agency  and  station  executives 
upon  request. 

Tom  J.  Corradine  &  Assoc.,  Hollywood,  has 
concluded  contracts  with  KVVG  (TV)  Tulare, 
Calif.,  and  KMPT  (TV)  Oklahoma  City,  each 
of  which  includes  247  feature  films,  1 14  western 
features,  72  cartoons,  65  Willie  Wonderful 
quarter-hour  puppet  films  and  seven  half-hour 
packages,  The  Big  Game  Hunt,  Buster  Crabbe 
Show,  Buster  Keaton  Show,  My  Hero,  Terry 
and  the  Pirates,  Col.  March  of  Scotland  Yard 
and  Town  and  Country  Time. 

Additional  sales  include:  Buster  Crabbe 
Show,  My  Hero,  Terry  and  the  Pirates,  Col. 
March,  Town  and  Country  Time,  Secret  File, 
U.S.A.,  KGEO-TV  Enid,'  Okla.;  Mv  Hero, 
KPTV  (TV)  Portland,  Ore.;  KFDX  Wichita 
Falls,  Tex.;  KSWS-TV  Roswell,  New  Mex., 
Town  and  Country  Time  and  72  features, 
KVAL-TV  Eugene,  Ore.;  128  features  and  144 
westerns,  KLIX-TV  Twin  Falls,  Idaho;  26  fea- 
tures, XETV  (TV)  Tijuana,  Mex.;  68  features, 
KOAT-TV  Albuquerque;  29  features,  KING- 
TV  Seattle;  44  features,  KTTV  (TV)  Holly- 
wood. 

FILM  DISTRIBUTION 

Standard  Television,  Beverly  Hills,  has  arranged 
with  National  Basketball  Assn.  to  film  and  syn- 
dicate a  weekly  game  of  the  week,  starting 
Nov.  ] .  Contract,  signed  by  Bob  Berger,  Stand- 
ard vice  president  and  general  sales  manager, 
and  Maurice  Poaoloff,  NBA  president,  differs 
from  the  recent  NBC-TV  contract  [B«T,  July 
12],  in  that  Standard  has  exclusive  film  rights 
and  to  a  different  game  of  the  week. 

FILM  PRODUCTION 

Alexander  Film  Co.,  Colorado  Springs,  Colora- 
do, announces  recent  tv  commercial  productions 
for  following  organizations:  Frigidaire,  Dayton, 
Ohio,  six  50-second  films  and  seven  20-second 
films,  through  Foote,  Cone  &  Belding;  Socony 
Vacuum  Oil  Co.,  N.  Y.,  sixteen  20-second  films; 

Flexteel  Furniture,  Waxahachie.  Tex.,  one  46- 
second  film,  four  13-second  films  and  one  10- 
second  film,  through  Waxahachie  Adv.  Agency; 
Wyler  Watch  Company,  N.  Y.,  three  46-second 
films  and  one  20-second  film,  through  The 
Zlowe  Company;  H  Bar  C  Ranchwear,  N.  Y., 
five  46-second  films  and  six  13-second  films, 


Broadcasting 


Telecasting 


ATTENDING  a  recent  party  that  intro- 
duced Ella  Raines,  star  of  Janet  Dean, 
Registered  Nurse,  to  the  Baltimore  press 
were  D.  L.  (Tony)  Provost  (I)  vice  presi- 
dent and  general  manager.  The  Hearst 
Corp.,  licensee  of  WBAL-TV  there,  and 
F.  H.  McAdoo  Jr.,  executive  vice  president 
of  Emerson  Drug  Co.,  sponsor  of  the  tv 
series  that  appears  on  WBAL-TV  every 
Saturday  evening. 


through  the  Irwin  S.  Richland  Company;  Nash 
Motors,  Detroit.  Mich.,  six  50-second  films, 
through  the  Geyer  Adv.  Agency;  Merchants 
Biscuit  Company,  Omaha,  Neb.,  five  20-second 
films  and  four  8-second  films,  through  Allen  & 
Reynolds;  Dottie  Lee  Bread  and  Rolls,  Am- 
arillo,  Tex.,  two  60-second  films  and  four  20- 
second  films,  through  The  Hughes  Co. 

Hardy  Burt,  producer-moderator,  ABC-TV's 
Answers  for  Americans,  is  now  in  process  of 
filming  the  program  for  about  125  tv  stations. 
To  date,  four  30-minute  shows  have  been  com- 
pleted with  Alfred  Kohlberg,  Victor  Lasky, 
Leon  Volkov  and  Vivien  Kellems  as  guests.  The 
first  of  these  films,  which  are  being  made  at 
the  Vernon  Lewis  studios,  N.  Y.,  will  be  re- 
leased July  30-Aug.  2. 

Volcano  Productions,  Hollywood,  is  shooting 
NBC-TV  /  Married  Joan  series  for  Joan  Davis 
Enterprises,  with  39  films  scheduled  for  next 
season.  Ezra  Stone  has  been  set  as  director. 

Kling  Stuiios,  Chicago,  has  announced  produc- 
tion of  a  second  series  of  film  tv  commercials 
designed  for  institutional  use  by  banks.  New 
spots  consist  of  five  60-  and  20-second  an- 
nouncements each,  according  to  Fred  A.  Mies, 
vice  president  in  charge  of  firm's  motion  picture 
and  tv  enterprises.  Spots  will  be  used  on  syndi- 
cated basis,  along  same  line  as  others  aimed 
at  beers,  bread,  milk,  ice  creams  and  potato 
chips. 

RANDOM  SHOTS 

John  Guedel  Poductions,  Hollywood,  leases 
Filmart  Theatre,  same  city,  for  5-year  period, 
renaming  it  Art  Linkletter  Theatre.  Formerly 
used  by  Filmcraft  Productions  in  filming  NBC- 
TV  Groucho  Marx  Show,  house  will  be  used  in 
shooting  forthcoming  CBS-TV  People  are  Funny 
programs. 

Syndicate,  headed  by  Matthew  Rapf,  producer 
of  the  first  26  NBC-TV  Loretta  Young  Show 
films,  has  negotiated  a  seven-year  contract  with 

July  26,  1954    •    Page  35 


FILM 


PROGRAM  SERVICES 


CONTRACT  calling  for  Maier  Brewing  Co., 
Los  Angeles,  to  sponsor  Foreign  Intrigue 
on  KNBH  (TV)  Hollywood  for  39  weeks 
from  July  9  is  signed  by  (I  to  r)  Edward 
R.  McNeilly,  president,  Enterprise  Adv. 
Agency  Inc.,  Los  Angeles;  R.  J.  Westcott, 
station  account  executive,  and  Thomas  C. 
McCray,  KNBH  general  manager. 


Fawcett  Publications  to  produce  a  series  of 
half-hour  films  based  on  stories  published  in 
True  Magazine.  Contract  includes  rights  to 
articles  published  in  the  past  and  those  to  be 
published  in  the  future. 

Screen  Gems  Inc.,  Hollywood,  has  purchased 
the  first  story  by  writer  I.  A.  R.  Wylie  ever  sold 
to  tv.  Negotiations  were  concluded  by  producer 
Michel  Kraike  via  telephone  with  the  authoress 
who  is  currently  in  Salonica,  Greece.  Titled 
" — And  Son,"  the  script  will  be  shot  in  color 
for  NBC-TV  Ford  Theatre. 

FILM  PEOPLE 

Louis  Huot,  formerly  independent  producer  of 
public  relations  films,  Glendale,  Calif.,  to  Five 
Star  Productions,  Hollywood,  as  vice  president 
in  charge  of  client  relations.  He  will  also  super- 
vise production  of  tv  commercial  and  industrial 
films. 

Ira  Uhr,  former  New  York  tv  producer  and 
talent  scout  for  Columbia  Pictures,  to  Screen 
Gems  Inc.,  Hollywood,  as  casting  director. 

Harve  Foster  succeeds  Carroll  Case  as  co-pro- 
ducer on  CBS-TV  Public  Defender  series  filmed 
by  Hal  Roach  Jr.  Productions,  Culver  City. 

AI  Silverforbe,  formerly  with  RKO  Radio  Pic- 
tures, Hollywood,  to  accounting  dept.,  Cali- 
fornia Studios,  that  city. 


RECORDINGS  ADDED 
TO  INS  FACSIMILE 

Taped  descriptions  of  news 
events  will  be  interspersed 
with  photo  coverage  on  the 
'Sound  on  Fax'  network. 

LONG-STANDING  request  by  tv  stations  for 
tape  recordings  of  spot  news  events  promises 
to  become  a  reality  early  this  fall  when  INS 
plans  to  introduce  its  "Sound  on  Fax,"  which 
will  provide  regular  transmission  of  tape  re- 
cordings on  INS'  facsimile  photo  circuit. 

An  announcement  from  INS  last  week,  an- 
nouncing the  start  of  operations,  noted  that  the 
use  of  facsimile  lines  for  audio  transmissions 
between  picture  transmissions  was  demonstrated 
by  the  news  service  at  the  last  convention  of 
the  Radio-Television  News  Directors  Assn. 

It  was  explained  by  an  INS  spokesman  that 
when  a  tape  recording  is  being  sent,  each  sta- 
tion switches  off  its  facsimile  receiver  and  plugs 
its  tape  recorder  into  the  line  to  receive  the 
transmission  for  use  in  later  newscasts.  In- 
stallation of  switching  facilities  has  now  been 
completed  at  all  INS  facsimile  client  stations, 
he  said. 

"In  the  newscast,"  the  spokesman  said,  "the 
tape  recording  is  used  while  facsimile  pictures 
of  the  subject  are  shown  on  the  air.  Thus, 
when  an  important  Washington  official  holds  a 
news  conference  or  makes  a  speech,  both  pic- 
tures and  sound  will  be  transmitted  on  the  INS 
facsimile  circuit  within  a  few  minutes  and  re- 
corded at  all  client  stations." 

At  the  same  time,  INS  announced  that  a 
facsimile  transmitter  will  be  placed  in  opera- 
tion in  Washington,  D.  C,  to  "improve  the 
speed  and  quality  of  pictures"  from  that  news 
center. 

Speakers  List  Set  Up 
For  BMI  Tv  Clinics 

LIST  of  speakers  for  the  three  BMI  tv  clinics 
is  virtually  complete,  Glenn  Dolberg,  vice 
president  in  charge  of  station  relations  for 
BMI,  said  last  week.  Carl  Haverlin,  BMI 
president,  will  speak  at  all  three  meetings — 
Aug.  2-3  at  New  York's  Hotel  Biltmore, 
Aug.  5-6  at  the  Hotel  Sheraton  in  Chicago  and 
Aug.  9-10  at  the  Hotel  Statler  in  Los  Angeles. 
Robert  J.  Burton,  BMI  vice  president,  in  charge 
of  publisher  relations,  and  Mr.  Dolberg  also  will 
address  all  the  clinics,  which  will  be  conducted 
by  local  chairmen.  Clinic  schedules,  with 
speeches  and  subjects,  follow: 

NEW  YORK  CLINIC 

Clair  R.  McCollough,  WGAL-TV  Lancaster,  Pa., 
"The  Broader  Aspects  of  Television";  Kenyon 
Brown,  KWFT-TV  Wichita  Falls,  Tex.,  "Things 
To  Do  and  Not  To  Do  in  Small  Market  Tv  Op- 
eration"; Ben  Greer,  WGVL-TV  Greenville,  S.  C, 
"Idea  Programming  and  Imaginative  Tv  Pres- 
entation"; Victor  F.  Campbell,  WBAL-TV  Bal- 
timore, Md.,  "Low  Cost  Music  and  Specialty 
Programming";  Charles  Vanda,  WCAU-TV  Phila- 
delphia, "Tv  Production  on  a  Shoestring";  Rob- 
ert Burton,  BMI,  "Music  Recorded  on  Television 
Film — A  Discussion  of  Some  of  the  General 
Problems  Including  That  of  Copyright  Clear- 
ance"; Norman  Gittleson.  WJAR-TV  Providence, 
R.  I.,  "Low  Cost  Local  Programming";  George 
R.  Torge,  WBEN-TV  Buffalo,  "Tv  in  Public  Serv- 
ice and  the  Job  of  Integrating  Station  With  Com- 
munity." 

CLINIC  CHAIRMEN:  Aug.  2  (morning),  Craig 


Lawrence,  WCBS-TV  New  York;  Aug.  2  (after- 
noon), Hamilton  Shea,  WNBT  (TV)  New  York; 
Aug.  3  (morning),  John  Mitchell,  WABC-TV 
New  York;  Aug.  3  (afternoon),  Norman  Knight, 
WABD  (TV),  New  York. 

CHICAGO  CLINIC 

Barbara  Haddox,  WBNS-TV  Columbus,  Ohio, 
"Tv  Promotion  and  Public  Relations";  Bert 
Mitchell,  KPRC-TV  Houston,  Tex.,  "Making  the 
Most  of  Daytime  Tv  Programming";  Robert 
Petranoff,  WTTV  (TV)  Bloomington,  Ind.,  "Low 
Cost  Local  Programming";  John  T.  Murphy, 
WLWT  (TV)  Cincinnati,  "Things  We  Are  Still 
Learning  About  Television";  Robert  Tincher, 
KELO-TV  Sioux  Falls,  S.  D„  "The  Job  of  Inte- 
grating Tv  With  Community";  Fred  C.  Mueller, 
WEEK-TV  Peoria,  111.,  "Advantageous  Film  Buy- 
ing and  Film  Programming";  G.  Pearson  Ward 
KTTS-TV  Springfield,  Mo.,  "Local  Tv  News  and 
Special  Events";  Ken  Kennedy,  WDAY-TV  Fargo, 
N.  D.,  "Inventive  Twists  in  Tv  Production"; 
Robert  Burton,  BMI,  "Music  Recorded  on  Tele- 
vision Film — A  Discussion  of  Some  of  the  Gen- 
eral Problems  Including  That  of  Copyright 
Clearance";  Frank  Sisson,  WOOD-TV  Grand 
Rapids,  Mich.,  "Seventy-Five  Local  Tv  Programs 
a  Week  From  One  Studio." 

CLINIC  CHAIRMEN:  Aug.  5  (morning),  Ster- 
ling C.  Quinlan,  WBKB  (TV)  Chicago;  Aug.  5 
(afternoon),  Gayle  V.  Grubb,  WJBK-TV  Detroit; 
Aug.  6  (morning),  Sherman  K.  Headley,  WCCO- 
TV  St.  Paul,  Minn.;  Aug.  6  (afternoon),  George 
Heinemann,  WNBQ  (TV)  Chicago. 

LOS  ANGELES  CLINIC 

Harold  See,  KRON-TV  San  Francisco,  "The 
Obvious  and  Concealed  Problems  of  Film  Pro- 
gramming"; George  Mathiesen,  KPIX-TV  San 
Francisco,  "High  Grade  Production  on  a  Low 
Grade  Budget";  Len  Higgins,  KTNT-TV  Tacoma, 
Wash.,  "The  Unseen  Picture  of  TV";  Harry 
Ackerman,  CBS-TV,  "A  Look  at  the  Future  of 
Color  Tv";  Jean  Paul  King,  KLAS-TV  Las  Vegas, 
Nev.,  "The  Small  Market  Tv  Success  Story"; 
George  Putnam,  KTTV  (TV)  Los  Angeles,  "Ef- 
fective Presentation  of  Tv  News  and  Special 
Events";  William  Dempsey,  KPIX  (TV)  San  Fran- 
cisco, "Educational  Programs  and  Commercial 
Tv";  Robert  Burton,  BMI,  "Music  Recorded  on. 
Television  Film — A  Discussion  of  Some  of  the 
General  Problems  Including  That  of  Copyright 
Clearance";  Joseph  Drilling,  KJEO-TV  Fresno, 
Calif.,  "Local  Tv  That's  Live";  also  George  Whit- 
ney, KFMB-TV  San  Diego,  Calif.,  subject  to  be 
announced. 

CLINIC  CHAIRMAN:  John  Reynolds,  KHJ-TV 
Los  Angeles;  James  T.  Aubrey  Jr.,  KNXT  (TV) 
Los  Angeles;  John  K.  West,  NBC;  Donn  B.  Tatum, 
ABC. 


O'Brien  Joins  Goldswan 


FRANCES   O'BRIEN,   public   relations  and 
sales  promotion  director,  Phil  Davis  Musical 
Enterprises  Inc.,  New  York,  has  resigned  to 
join  Goldswan  Pro- 


ductions Inc.  there 
as  public  relations 
director  and  account 
executive  in  line 
with  the  firm's  ex- 
pansion. Miss  O'- 
Brien will  handle  all 
out  -  of  -  New  York 
accounts. 

Goldswan  Produc- 
tions originates  and 


.  ■  produces  musica 

•    §  am       <  t     I      commercials  on 

MISS  O'BRIEN  radio    and    tv  for 

many  clients,  among 

them  Bab-O,  Borden's  instant  coffee,  Coca- 
Cola,  Dreft,  General  Tires,  Mercury,  Piel's 
beer,  RCA  Victor  and  Wesson  Oil.  The  firm 
has  produced  musical  commercials  for  Ajax, 
Chase  &  Sanborn  coffee,  Chrysler  Corp.,  Halo 
shampoo,  Nescafe,  Pepsi-Cola,  Rinso  and 
Westinghouse. 

Radio  Plans  for  #Mr.  D.A.' 

FREDERIC  W.  ZIV  Co.  announced  last  week 
that  Mr.  District  Attorney  will  return  to  radio 
in  the  fall  as  a  half-hour,  once-a-week  show. 
Ziv  has  started  production  in  Hollywood  on 
series,  starring  David  Brian,  under  the  super- 
vision of  Henry  Hayward. 


'Laine'  Pre-sold 

ALTHOUGH  complete  films  of  the  new 
Frankie  Laine  Show  will  not  be  avail- 
able for  viewing  until  Aug.  1,  Guild 
Films  Co.  reported  last  week  it  already 
has  completed  a  transaction  on  the  series, 
embracing  10  markets  on  the  West  Coast, 
with  billings  estimated  at  more  than 
$200,000.  The  contract,  according  to  a 
Guild  Films  spokesman,  is  on  a  firm 
52-week  basis  with  an  unidentified 
brewery  sponsor.  Cities  included  in  the 
sale  are  Los  Angeles,  San  Francisco,  San 
Diego,  Bakersfield,  Sacramento,  Santa 
Barbara,  Fresno,  Seattle,  Spokane,  and 
Portland. 


Page  36    •    July  26,  1954 


Broadcasting    •  Telecasting 


How  to  relieve  traffic  and  tax  headaches 

at  the  same  time 


These  two  photographs  illustrate 
the  cause — and  point  a  way  to  the 
cure — of  a  good  many  tax  and 
traffic  headaches. 

The  one  shows  freight  on  its 
way  to  market  by  rail.  The  other 
shows  freight  moving  by  highway. 

When  freight  goes  to  market  by 
rail,  the  rate  charged  includes  the 
full  cost  of  the  transportation — 
including  the  roadway,  signaling 
and  safety  devices,  and  taxes  paid 
to  the  local,  state  and  federal  gov- 
ernments. In  other  words,  the 
user  pays  his  full  and  just  share  of 
all  costs  involved. 

When  freight  goes  to  market  by 
truck,  the  rate  charged  does  not 


always  defray  the  full  share  of 
the  cost  of  the  facilities  used  for 
private  profit.  A  major  portion 
of  the  cost  of  building  the  high- 
way, maintaining  it,  installing 
and  maintaining  traffic  controls 
and  patrolling  the  road  is  paid  by 
the  private  motorist  and  the  gen- 
eral taxpayer. 

Naturally,  this  hidden  subsidy 
makes  it  possible  for  the  long-haul 
trucker  to  charge  a  lower  rate. 
This,  in  turn,  induces  more  freight 
to  move  by  highway  —  which 
causes  the  cost  of  highway  mainte- 
nance to  be  still  further  increased 
and  traffic  lanes  to  become  even 
more  congested. 


The  railroads  serving  the  busy 
East  feel  that  if  the  big  long-haul 
trucks  paid  their  full  share  of  the 
costs  of  the  nation's  highways, 
competition  between  train  and 
truck  would  soon  be  on  a  more 
equitable  basis— to  the  benefit  of 
taxpayers,  private  motorists  and 
small  truck  operators. 

In  fact,  it  has  been  the  history 
of  American  business  that  free 
and  equal  competition  works  to 
the  best  interests  of  all  involved, 
providing  the  highest  degree  of 
service  at  the  lowest  possible  cost 
.  .  .  Eastern  Railroad  Presidents 
Conference,  143  Liberty  St.,  New 
York  6,  N.  Y. 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  37 


Int 


ro 


d  u 


cing 


MANAGEMENT:  Capable  management  creates  com- 
munity confidence.  Sound  operating  policies,  consistently 
applied,  insure  listener  respect  for  the  station  and  its 
advertisers. 


PROGRAMMING:  Imaginative  local  programming, 
adapted  to  the  interests  and  tastes  of  the  area,  and 
skillfully  blended  with  network  programming,  builds 
large  and  responsive  audiences. 


0 


FACILITIES:  Assigned  power  and  frequency,  imple- 
mented by  first-rate  technical  equipment  and  personnel, 
determine  the  station's  geographical  area  of  influence. 


PUBLIC  SERVICE:  Energetic  devotion  to  the  public 
welfare  ...  in  education,  in  health  and  safety,  in 
economic  development  .  .  .  creates  station  stature  in 
its  community. 


MARKET:  The  importance  of  a  station  as  a  marketing 
entity  is  determined  by  the  total  area  it  serves,  in  terms 
of  number  of  people,  their  needs  and  buying  power. 


th 


e 


M 


easure  or  a 


GREAT 


f 


RADIO  STATION 


Radio's  immense  strength  is  employed  most 
effectively  when  there  is  a  clear  distinction  between 
a  great  station  and  just  a  good  station.  Great 
stations  invariably  give  the  advertiser  far  more  for 
his  money,  not  only  in  size  of  audience  but  in 
prestige  and  believability. 

We  represent  only  12  stations  of  the  more  than 
2,500  in  operation.  But  these  12  are  great  stations. 
Each  one  is  unquestionably  the  leader  in  its  area 
of  influence.  In  aggregate,  these  12  stations  serve 
nearly  one-fourth  of  the  nation's  buying  power. 


To  designate  the  kind  of  radio  stations  we  are 
privileged  to  represent,  we  introduce  on  the 
opposite  page  a  mark  of  distinction  that  states  the 
five  elements  which  make  a  station  great. 


To  use  radio  better,  may  we  suggest  you  ask  one 
of  our  representatives  to  give  you  a  run-down  on 
these  12  stations,  to  tell  you  how  they  exemplify 
these  five  points  that  measure  greatness.  You'll 
discover  facts  about  today's  influence  of  radio  which 
you  may  never  have  guessed  .  .  .  facts  which  give 
each  of  these  stations  its  distinguished  personality. 


the  HENRY  I.  CHRISTAL  co.,  inc. 

NEW  YORK  —  BOSTON  —  CHICAGO  —  DETROIT  —  SAN  FRANCISCO 

REPRESENTING 


WBAL  Baltimore       (NBC)  The  Hearst  Corp. 

WBEN  Buffalo  (CBS)  Buffalo  Evening  News 

WGAR  Cleveland      (CBS)  Peoples  Broadcasting  Corp. 

(CBS)  The  Goodwill  Station,  Inc. 

( NBC )  Travelers  B'dcasting  Serv.  Corp. 


WJR  Detroit 
WTIC  Hartford 


WDAF  Kansas  City    (NBC)    Kansas  City  Star 


KFI  Los  Angeles  (NBC)  Earle  C.  Anthony  Inc. 

WHAS  Louisville  (CBS)  Louisville  Courier-Journal  &  Times 

WTMJ  Milwaukee  (NBC)  Milwaukee  Journal 

WGY  Schenectady  (NBC)  General  Electric  Company 

WSYR  Syracuse  (NBC)  Her  aid- Journal  &  Post-Standard 

WTAG  Worcester  (CBS)  Worcester  Telegram-Gazette 


1  \\ 


TV  NEWSREEL 

THE  Indianapolis  Morris  Plan  contracts  for 
sponsorship  of  the  1 5-minute.  5  davs-a-week 
Fox-Movietone  News  over  WISH-TV  there, 
with  commentary  by  local  newscaster  Vince 
Leonard.  L  to  r:  seated,  C.  Bruce  McConnell, 
WISH-TV  pres.;  William  L.  Schloss,  IMP  pres.; 
standing,  Robert  D.  Hammer,  IMP  v. p.;  Robert 
F.  Ohleyer,  WISH-TV  sis.  mgr.;  Robert  B.  Mc- 
Connell, WISH-TV  v.p.-gen.  mgr.;  Tevie  Jacobs, 
Tevie  Jacobs  Adv.  pres. 


MARQUETTE  National  Bank  of  Minneapolis 
signs  to  be  the  first  sponsor  on  KEYD-TV  Min- 
neapolis, Minn.,  expected  to  begin  program- 
ming by  Jan.  1.  L  to  r:  Lee  Whiting,  KEYD- 
AM-TV  v.p.-gen.  mgr.;  Russell  L.  Stotesbery, 
bank  pres.;  Carl  R.  Pohlad,  bank  v. p. 


TROY  Buick,  Troy,  N.  Y.,  agrees  to  sponsor- 
ship of  WTR!  (TV)  Schenectady  weekly  golf 
series,  produced  with  the  cooperation  of  the 
local  PGA.  L  to  r:  Steve  Davis,  WTRI  sports 
dir.;  Biil  Carpenter,  WTRI  acct.  exec;  Al 
Morris,  Troy  pres.;  Ray  Brown  Jr.,  WTRI  sis. 
mgr.;  Jean  Boyd,  Al  Kellert  Adv.  Agency  rep. 

WTVH-TV  Peoria,  III.,  will  carry  Standard  Oil 
Co.'s  Standard  News  Roundup  three  nights  a 
week.  L  to  r:  seated,  John  Leslie,  WTVH-TV 
sis.  mgr.;  C.  H.  Coughlin,  Standard  Peoria  field 
mgr.;  standing,  John  Smith,  local  Standard  adv. 
rep.;  Jerry  Dunpfoy,  WTVH-TV  news-special 
events  dir. 


FACTS  &  FIGURES 


NIELSEN,  PULSE  STILL  AGREE:  IT'S  'LUCY' 


The  Pulse  beat  strongest  for 
'Lucy'  during  June. 

CBS-TV's  /  Love  Lucy  topped  the  list  of  regu- 
larly-scheduled once  a  week  tv  shows  during 
June,  according  to  the  Pulse.  The  listing: 

Once  a  Week  Shows  Rating 


'Lucy'  lead  is  substantial,  ac- 
cording to  latest  Nielsen. 

NATIONAL  Nielsen  Ratings  for  the  two  weeks 
ending  June  26  listed  the  top  ten  programs  as 
follows: 

Number  of  Tv  Homes  Reached 


June 

May 

1 . 

1  Love  Lucy  (CBS) 

46.3 

48.0 

Rank  Program 

VUU  ) 

2. 

Dragnet  (NBC) 

43.3 

45.0 

1 

1  Love  Lucy  (CBS) 

1 3,486 

3. 

You  Bet  Your  Lite  (NBC) 

38.6 

40.3 

2 

Dragnet  (NBC) 

10,812 

4. 

I  »l.  *_     f  1  -  —  -  i^dci 

Jackie  Oleason  (LBS) 

38.2 

37.4 

3 

This  Is  Your  Life  (NBC) 

10,749 

5. 

C  1    Tl  .  /  1.  1  D  /—  \ 

rord  Ineatre  (NBC) 

32.4 

33.1 

4 

Pabst  Blue  Ribbon  Bouts  (CBS) 

9,872 

6. 

Toast  of  the  Town  (CBS) 

32.1 

5 

Ford  Theatre  (NBC) 

9,395 

7. 

Bob  nope  (NBv_) 

31 .8 

6 

Toast  of  the  Town  (CBS) 

8,783 

o 
o. 

CUT    /V\ISS    DrOOKS  ILDjJ 

j  i  i 

O  1  .0 

7 

Red  Buttons  (CBS) 

9. 

Ooatrey  ana  nis  rrienas  ((-Bo) 

30.2 

30.7 

8 

Jackie  Gleason  Show  (CBS) 

8,742 

10. 

Godfrey's  Talent  Scouts  (CBS) 

30.0 

34.4 

9 

Gillette  Cavalcade  (NBC) 

8,553 

n. 

Your  Show  of  Shows  (NBC) 

29.4 

30.9 

10 

Arthur  Godfrey  (Pillsbury)  (CBS) 

8,467 

12. 

This  Is  Your  Life  (NBC) 

29.2 

30.0 

13. 

Tv  Playhouse  (NBC) 

28.9 

30.2 

Per  Cent  of  Tv  Homes  Reached 

14. 

What's  My  Line  (CBS) 

28.4 

Program  Station  Basis 

15. 

Burns  &  Allen  (CBS) 

28.2 

Homes 

Fireside  Theatre  (NBC) 

28.2 

Ran 

k  Program 

(%) 

.  1 

1  Love  Lucy  (CBS) 

45.7 

Multi-Weekly  Shows 

Rating 

2 

This  Is  Your  Life  (NBC) 

39.3 

June 

May 

3 

Dragnet  (NBC) 

37.4 

1. 

Howdy  Doody  (NBC) 

15.4 

15.8 

4 

Ford  Theatre  (NBC) 

34.2 

2. 

Perry  Como  (CBS) 

14.8 

14.6 

5 

Pabst  Blue  Ribbon  Bouts  (CBS) 

33.9 

3. 

Came!  News  (NBC) 

14.2 

13.9 

6 

Jackie  Gleason  Show  (CBS) 

31.8 

4. 

Eddie  Fisher  (NBC) 

13.4 

14.8 

7 

Toast  of  the  Town  (CBS) 

31.3 

5. 

Dinah  Shore  (NBC) 

13.1 

13.5 

8 

Red  Buttons  (CBS) 

31.3 

6. 

Arthur  Godfrey  (CBS) 

12.9 

13.3 

9 

Gillette  Cavalcade  (NBC) 

30.6 

7. 

Search  for  Tomorrow  (CBS) 

12.0 

11.7 

10 

Arthur  Godfrey's  Scouts  (CBS) 

29.9 

3. 

Guiding  Light  (CBS) 

11.3 

11.4 

Copyright  1954  by  A.  C.  Nielsen  Co. 

Strike  It  Rich  (CBS) 

11.3 

11.2 

10. 

Love  of  Life  (CBS) 

11.1 

54  Tv  Set  Shipments 

Entertainment  Jobs  Steady, 
Hollywood  C  of  C  Reports 

WHILE  Southern  California's  entertainment 
industry — of  which  film  production  employs 
half — has  not  kept  pace  with  other  local  in- 
dustrial employment,  neither  has  it  fallen  off 
during  the  past  five  years,  a  preliminary  survey 
report  by  the  business  development  committee 
of  the  Hollywood  Chamber  of  Commerce 
has  reported. 

The  stable  employment  picture  was  credited 
to  steady  growth  of  both  broadcasting  and 
legitimate  theatre  workers  by  Ernest  L.  Loen, 
report  chairman.  Radio-tv  broadcasting  em- 
ployes have  risen  from  3,201  in  1949  to  4,780 
last  year,  the  report  stated,  countering  a  cor- 
responding drop  in  motion  picture  theatre  and 
vaudeville  employment. 

Another  report,  also  issued  by  the  Cali- 
fornia Dept.  of  Industrial  Relations  for  May, 
revealed  average  weekly  earnings  in  mo- 
tion picture  studios  reached  an  "all-time"  peak 
of  $124.33,  rising  from  $117.54  in  April  and 
$107  in  May  1953.  Greater  activity  in  both 
tv  and  theatrical  filming  was  the  reason  for 
earnings  increase,  the  report  indicated. 


Stand  at  2.3  Million 

SHIPMENTS  of  television  receivers  to  dealers 
totaled  2,370,098  in  the  first  five  months  of 
1954  compared  to  2,695,856  in  the  same  1953 
period,  according  to  Radio-Electronics-Tv 
Mfrs.  Assn.  The  May  shipments  totaled  304,227 
compared  to  410,032  in  April  and  243,348  in 
May  1953.  Set  shipments  to  dealers  by  states 
during  the  first  five  months  of  1954  follow: 


State 


Total 


Ala   37 

Ariz   10 

Ark   36 

Calif   165 


Colo. 

Conn. 

Del. 

D.  C. 

Fla.  . 

Ga.  . 

Idaho 

III. 

Ind. 

Iowa 

Kan. 

Ky. 

La. 

Me.  . 
Md.  . 
Mass. 


19 
32 
4 
15 
65 
60 
17 
145 
70 
52 
37 
27 
51 
38 
28 
65 


Mich   95 


Minn. 

Miss. 

Mo.  . 

Mont. 

Neb. 

Nev. 

N.  H. 


734 
,312 
360 
,544 
196 
963 
833 
321 
339 
930 
233 
641 
961 
778 
034 
021 
695 
959 
211 
578 
487 
288 
219 
144 
808 
598 
422 
962 


State 
N.  J. 
N.  M. 
N.  Y. 
N.  C. 
N.  D. 


Total 

64,673 
8,692 
219,165 

62,207 
8,993 


Ohio    111,999 

Okla   34,304 

Ore   27,640 

Pa   147,991 

R.  1   7,777 

S.  C   31,024 

S.  D   7,599 

Tenn   51,996 

Tex   133,550 

Utah   9,093 

Vt   6,806 

Va.    39,618 

Wash   39,524 

W.  Va   27,981 

Wis   60,512 

Wyo   3,327 


U.  S.  TOTAL 

Alaska   

Hawaii   


.2,364,042 
1,467 
4,589 


GRAND  TOTAL  2,370,098 


Uhf  Sets  Now  Top  2.5  Million 


BETWEEN  2.5  and  3  million  U.S.  tv  sets 
are  now  equipped  to  receive  one  or  more 
uhf  channels,  according  to  projections  of 
a  nationwide  American  Research  Bureau 
survey,  B«T  learned  last  week. 

Last  April  ARB  conducted  a  diary  study 
among  tv  set  owners  in  some  5,000  homes, 
chosen  in  a  sample  drawn  from  all  U.S. 
counties.    At    that    time,    8.3%    of  the 


diaries  reported  reception  on  one  or  more 
uhf  channels. 

Assuming  30  million  to  be  a  rough 
estimate  of  total  receivers  last  April,  the 
total  then  capable  of  getting  uhf  signals 
was  about  2.5  million. 

James  W.  Seiler,  director  of  ARB,  told 
B»T  that  the  April  diary  study  was  "repre- 
sentative of  the  entire  country." 


Broadcasting    •  Telecasting 


HERE! 

Management  at  WBAL 

rich  in  experience  in  good  broadcasting  and  offering  continuous  service 
to  the  public,  operates  "One  of  America's  Great  Radio  Stations." 

Facilities  at  WBAL 

are,  in  every  regard,  unexcelled  in  the  radio  industry  and  surpassed  by  none. 

Programming  at  WBAL, 

combines  the  best  from  NBC  with  the  best  of  local  talent  and  services 
presented  with  skill  and  imagination  to  fully  serve  the  huge  audience. 

Public  Service  at  WBAL 

is  one  of  the  station's  major  interests  because  of  the  certain  knowledge 
that  this  is  the  way  to  the  heart  of  our  communities.  This  is  attested  by 
the  numerous  national  and  local  awards  received  by  WBAL. 

Market  at  WBAL 

sixth  largest  in  America,  rich,  stable,  responsive,  includes  4,225,500  people. 

By  all  jive  measures — and  more — WBAL  stands  proudly 
with  the  other  stations  represented  by  the  Christal 
Company  as  "One  of  America's  Great  Radio  Stations." 


NBC  affiliate  »  50,000  watts 


WBAL 


radio  Baltimore 


Nationally  Represented  by  The  Henry  I.  Christal  Co.,  Inc. 


3ROADCASTING     •  TELECASTING 


July  26,  1954    •    Page  41 


TRADE  ASSNS. 


VIEWS  OF  TvAB  SUPPORTERS  SOUGHT 

AS  PRELUDE  TO  AUG.  5  PROMOTION  MEET 

Questionnaire  submitted  to  proponents  of  TvAB  which  joins  NARTB 
next  month  in  planning  industry  promotion. 


TELEVISION  Advertising  Bureau  (TvAB)  dele- 
gates to  the  Aug.  5  Washington  meeting,  at 
which  plans  will  be  drawn  for  an  all-industry 
sales  promotion  bureau,  will  enter  the  planning 
session  armed  with  the  collective  views  of  its 
members  and  supporters. 

Five  TvAB  delegates  and  a  similar  group 
from  NARTB  will  pool  their  ideas  for  an  all- 
industry  bureau  at  the  Aug.  5  meeting.  They 
will  confer  under  terms  of  a  merger  pact 
entered  into  lune  30  [B*T,  July  5].  The  two 
groups  had  been  developing  separate  bureau 
programs,  with  TvAB  excluding  networks  as 
such  and  NARTB  including  networks  in  its 
project. 

Moore  Sends  Questionnaires 

Over  the  weekend  Richard  A.  Moore,  KTTV 
(TV)  Tos  Angeles,  who  has  spearheaded  the 
TvAB  movement,  sent  out  questionnaires  to 
about  120  station  members  and  supporters.  In 
these  questionnaires  he  submitted  a  long  list  of 
questions  designed  to  provide  a  consensus  on 
ways  a  tv  advertising  bureau  should  operate  as 
well  as  the  goals  it  should  set. 

Mr.  Moore  told  B*T  he  had  first  drawn  up 
a  tentative  questionnaire  which  he  had  sub- 
mitted to  the  five  TvAB  merger  committee- 
men and  several  other  key  telecasters.  He  said 
he  might  make  several  minor  changes  in  word- 
ing, following  suggestions  from  those  who  re- 
viewed the  questions. 

Station  Representatives  Assn..  active  in 
formation  of  TvAB,  has  contended  since  the 
June  30  merger  discussions  that  the  new  project 
has  drawn  criticism  within  TvAB  ranks  [B»T, 
July  12]  (See  story  at  right). 

"The  questionnaire  is  designed  to  get  a  good 
cross-section  of  the  ideas  of  TvAB's  members," 
Mr.  Moore  said.  "I  believe  our  committee 
should  know  their  views  before  the  Aug.  5 
meeting.  Large  numbers  of  stations  have  paid 
dues  and  showed  their  support  of  TvAB. 

"These  stations  joined  one  type  of  bureau — 
a  bureau  based  on  promotion  of  national  spot 
and  local  television  advertising.  Now  they 
have  a  chance  to  decide  if  they  want  to  join 
a  new  bureau  with  an  all-industry  goal  and 
to  tell  exactly  what  sort  of  a  bureau  they  want. 

"After  Aug.  5  we  may  contact  our  members 
again.  We  may  want  to  ask  their  views  on 
whatever  program  is  drawn  up  by  the  joint 
committee,  and  on  the  disposition  to  be  made 
of  dues  that  have  been  collected  by  TvAB." 

Mr.  Moore  said  that  member  station  reaction 
to  the  June  30  merger  agreement  had  been 
"generally  favorable."  He  suggested  more 
meetings  may  be  necessary  in  August  before 
a  specific  set  of  plans  can  be  submitted  by  Tv- 
AB to  its  officers  and  stations,  and  by  NARTB 
to  its  Tv  Board. 

"We  promised  the  industry  democratic  ac- 
tion at  the  Chicago  organization  meeting  in 
May,"  Mr.  Moore  said.  "Now  we're  carrying 
out  that  promise." 

Members  of  the  joint  committee  who  will  meet 
Aug.  5  are:  TvAB— Mr.  Moore;  Roger  W.  Chpp, 
WFIL-TV  Philadelphia;  L.  H.  Rogers,  WSAZ-TV 
Huntington,  W.  Va.;  George  B.  Storer  Jr.,  Storer 
Broadcasting  Co.;  Henry  W.  Slavick,  WMCT 
(TV)  Memphis.  NARTB— Clair  B.  McCollough, 
Steinman  Stations;  Kenneth  Carter,  WAAM 
(TV)  Baltimore;  Campbell  Arnoux,  WTAR-TV 
Norfolk,  Va.;  W.  D.  Rogers  Jr.,  KDUB-TV  Lub- 
bock, Tex.;  Merle  S.  Jones,  CBS. 

The  eight-page  TvAB  questionnaire  is  de- 
Page  42    •    July  26,  1954 


signed  "for  the  guidance  of  TvAB  repre- 
sentatives engaged  in  the  formation  of  an 
all-industry  advertising  bureau,"  the  heading 
notes.  It  asks  first  if  the  respondent  agrees 
with  the  decision  favoring  one  advertising 
bureau. 

Citing  the  "all-industry"  aspect  of  the  new 
project,  the  questionnaire  lists  seven  types  of 
industry  organizations.  While  it  provides  for 
"should  be  in"  and  "should  not  be  in"  answers, 
the  question  is  phrased  this  way,  "Will  you 
please  indicate  any  of  the  following  types  of 
organizations  which  you  feel  should  NOT  be 
eligible  for  membership  in  the  new  bureau?" 
The  seven  types  of  organizations  listed  are  tv 
stations,  tv  networks,  tv  station  sales  represent- 
atives (including  spot  sales  divisions  of  net- 
works), tv  set  manufacturers,  tv  film  distribu- 
tors, tv  film  producers  and  advertising  agencies. 

Third  question  covers  seven  pages  and  deals 
with  types  of  functions  and  the  manner  in 
which  a  sales  bureau  should  be  operated.  An 
explanation  recalls  that  TvAB  was  conceived 
"as  a  station-only  organization  which  would 
engage  in  aggressive  sales  promotion  on  behalf 
of  stations  only,  namely  in  the  area  of  national 
spot  and  local  sales. 

"In  that  connection,  it  was  contemplated  it 
would  function  in  a  manner  similar  to  the 
Newspaper  Bureau  of  Advertising.  It  was  con- 
templated that  this  sales  effort  would  be  af- 
firmative and  not  'anti'  network,  'anti'  radio  or 
'anti'  any  other  media.  However,  the  objective 


of  the  new  bureau  will  be  to  promote  the  sale 
of  television  program  time  and  programs  to 
network  advertisers,  national  spot  and  local 
advertisers. 

"The  manner  in  which  this  objective  can  best 
be  carried  out  for  the  benefit  of  all  members 
and  with  a  maximum  result  in  terms  of  sales, 
will  naturally  be  the  principal  subject  of  the 
discussions  of  the  joint  committee.  You  can 
readily  see  that  the  decisions  reached  on  this 
point  will  be  of  basic  importance  and  will,  in 
the  final  analysis,  determine  what  kind  of  a 
bureau  we  will  have  and  how  effective  it  will 
be." 

Getting  down  to  specifics,  the  questionnaire 
asks  if  a  "generalized  approach"  is  preferred, 
promoting  tv  as  a  medium,  or  "a  bureau  which 
will  engage  in  specific  promotion  of  specific 
types  of  television  such  as  network,  national 
spot  and  local?" 

Choice  Offered 

The  questionnaire  asks  if  the  bureau  can 
promote  specific  types  of  tv  "without  arriving 
at  a  situation  where  it  must  take  a  negative  or 
'anti'  approach  in  favor  of  one  type  as  against 
another."  Choice  is  offered  between  a  bureau 
with  three  divisions — promoting  network,  na- 
tional spot  and  local — as  against  a  vertical 
structure  run  by  a  managing  director. 

Choice  is  asked  on  a  should  or  should-not 
basis  in  regard  to  institutional  advertising  in 
newspapers,  magazines,  trade  publications  and 
other  media  on  behalf  of  tv  as  a  medium;  sep- 
arate advertisements  in  such  media  promoting 
specific  types  of  tv;  case  histories  for  presenta- 
tion to  individual  companies  on  behalf  of  tv 
in  general;  case  histories  of  network,  national 
spot  or  local  success  for  presentation  to  specific 
advertisers  and  agencies;  direct  presentation  and 
solicitation  of  agencies  on  behalf  of  tv  as  a 
medium;  direct  presentation  on  behalf  of  specific 


Keep  Networks  Out,  SRA's  Flanagan  Insists 


JUST  as  "it  has  never  occurred  to  magazines 
and  newspaper  publishers  that  they  should  have 
an  'all-print'  bureau  to  sell  against  broadcast- 
ing, it  is  equally  ridiculous  to  suppose  that 
an  'all-industry'  tv  bureau  could  sell  against 
print  media,"  T.  F.  Flanagan,  managing  direc- 
tor. Station  Representatives  Assn.,  stated  in  a 
letter  sent  to  B«T  Thursday. 

Replying  to  an  editorial  [B»T,  July  19] 
which  urged  the  establishment  of  "an  all- 
television  advertising  bureau  which  would  sell 
television  of  all  kinds,  as  a  medium,"  Mr. 
Flanagan  said  bluntly:  "SRA  does  not  think 
it  is  feasible  to  establish  an  'all-industry'  bu- 
reau which  can  efficiently  sell  all  facets  of  the 
tv  industry  against  competitive  media." 

Major  points  of  Mr.  Flanagan's  argument, 
condensed  from  his  seven-page  letter,  were: 

"To  begin  with,  national  spot  is  just  as 
competitive  to  network  as  newspapers  are  to 
magazines. 

"Income  from  advertisers,  retained  by  the 
networks,  finances  the  network  sales,  sales 
promotion,  research  and  publicity  operations, 
all  for  the  purpose  of  securing  network  busi- 
ness. The  network  affiliate  stations,  from  whom 
this  income  is  withheld,  are  therefore  already 
contributing  that  amount  toward  the  sale  of 
network  facilities. 

"Although  the  networks  now  have  adequate 
income  and  facilities  for  the  promotion  of  net- 
work business,  there  is  no  industry  organization 
for  the  promotion  and  sale  of  national  spot 
business,  nor  of  local. 

"It  has  long  been  known  that  it  is  impossible 
to  sell  radio  and  television  with  the  same  sales 
force.   It  therefore  logically  follows  that  net- 


work and  spot  cannot  be  sold  with  the  same 
sales  force,  which  even  the  networks  admit  by 
their  spot  sales  organizations. 

"There  is  no  problem  about  the  need  for  and 
the  method  of  organizing  and  providing  service 
to  stations  in  return  for  their  dues,  for  help  to 
them  in  developing  more  local  retail  television 
volume. 

"There  is  an  overwhelming  difficulty  in  man- 
aging an  'all-industry'  bureau  where  you  would 
send  out  salesmen  and  promotion  material  to 
advertisers  and  agencies.  If  you  tell  them  you 
are  promoting  only  television,  their  immediate 
question  is:  which  should  I  use,  national  spot  or 
network?  Is  it  then  left  to  the  individual  bureau 
sales  representative  to  promote  his  bias  or  ex- 
perience? Or  is  it  left  to  the  managing  director 
to  make  a  decision  on  every  advertising  prob- 
lem? How  could  a  managing  director  possibly 
manage  under  such  circumstances?  There  is 
an  enormous  difference  between  sending  a  man 
out  to  sell  just  television  and  sending  him  out 
to  sell  either  network  or  national  spot." 

Taking  B»T  to  task  for  its  editorial  reference 
to  an  organization  "designed  primarily  to  ad- 
vance the  cause  of  spot  to  the  exclusion  of  net- 
work and  local  sales  development,"  Mr.  Flana- 
gan stated:  "the  development  of  local  sales, 
along  with  the  development  of  national  spot 
sales,  has  always  been  considered  a  primary 
function  of  TvAB  since  the  outset."  He  at- 
tached to  his  letter  a  copy  of  SRA's  presenta- 
tion at  the  initial  Apirl  meeting  of  tv  station 
executives  to  discuss  a  promotion  bureau  to 
show  that  local  promotion  was  given  equal  im- 
portance to  national  spot  promotion  even  then. 


Broadcasting 


Telecasting 


the  symbol 
the  theme  is  old  to  31 


IS  Dl-V 


This  five-pointed  star  insignia  is  a  graphic  new  way  to  symbolize  the  measure  of  a 
station's  greatness  —  but  WBEN  has  made  these  points  dramatically  known  to  sponsors 
during  24  years  of  quality  radio  service  throughout  Western  New  York  and  along 
the  great  Niagara  Frontier  ! 

Yet  —  these  familiar  points  of  performance  and  service  are  very  worthwhile  repeating: 


MANAGEMENT:  Up-to-date 
policies  based  on  the  74-year- 
old  tradition  of  The  Buffalo 
Evening  News  and  imple- 
mented by  24  years  of  experi- 
ence in  radio  have  won  audi- 
ence and  sponsor  respect, 
loyalty  and  confidence. 


FACILITIES:  Modern,  highly 
efficient  5000-watt  transmitter 
for  unlimited  day-and-night 
operation.  930  Kilocycles  — 
in  the  middle  of  the  dial  — 
and  completely  -  equipped 
studios  in  Buffalo's  Hotel 
Statler.  News  services  include: 
The  Buffalo  Evening  News, 
the  United  Press,  Associated 
Press  and  International  News 
Service. 


PROGRAMMING:  CBS  Basic 
Network  programs  combined 
with  the  best  locally-produced 
shows  and  locally  popular  per- 
sonalities .  .  .  WBEN  news, 
farm  and  home  information, 
sports  and  music  fill  every 
radio  listening  need  and  desire. 


PUBLIC  SERVICE:  WBEN 
aids  in  community  betterment 
through  sponsorship  of  educa- 
tional programs  like  the  Uni- 
versity of  Buffalo  Round  Table 
and  the  High  School  Forum, 
and  encourages  development 
of  outstanding  talent  through 
the  Voices  of  Tomorrow 
Contest. 


MARKET:  400,000  families  — 
a  trading  area  of  1,400,000 
people,  employed  in  diversified 
industry  and  in  agricultural 
production.  The  WBEN  mar- 
ket is  America's  12th  largest 
.  .  .  and  WBEN  has  been  the 
leading  station  in  this  market 
for  almost  a  quarter  century. 
(WBEN  is  preferred  by  most 
listeners  most  of  the  time.) 


CBS  BASIC 

WBEN 

RADIO 


Represented  Nationally  by 


The  HENRY  I.  CHRISTAL  CO.,  INC.    •    NEW  YORK  •  BOSTON  •  CHICAGO  •  DETROIT  •  SAN  FRANCISCO 


Broadcasting   •  Telecasting 


July  26,  1954    •    Page  43. 


TRADE  ASSNS, 


use  of  network,  national  spot  or  local  tv;  solicit- 
ing of  an  advertiser  planning  a  budget  in- 
crease, with  general  or  specific  recommenda- 
tions; solicitation  for  national  spot  where  an 
advertiser  and  agency  have  been  solicited  by  a 
network  seeking  to  have  a  film  program  switched 
to  the  network;  solicitation  of  an  advertiser  who 
has  lost  his  network  facility  on  behalf  of  spot. 

Recommendations  are  asked  on  proposed 
dues  structure  and  on  the  industry  segments 
from  which  a  director  of  the  bureau  might  be 
drawn. 

Finally,  a  question  is  submitted  on  future 
course  if  TvAB  members  prefer  a  national  spot- 
local  promotion  policy  and  if  NARTB  refuses 
to  go  along.  This  offers  eventualities  that  in- 
clude: Continuation  of  TvAB-NARTB  joint 
effort  to  set  up  a  single  all-industry  bureau; 
TvAB  withdrawal  and  resumption  of  the  original 
TvAB  plan  regardless  of  NARTB;  dissolution 
of  TvAB;  secret  ballot  asking  all  licensed  sta- 
tions for  their  preference  of  an  all-industry  or 
station-only  bureau. 

Industry  Improvements 
Cited  by  Miller  at  SCBA 

THE  GROWTH  of  a  "professional  character" 
among  broadcasters,  defined  as  a  "recognition 
of  professional  obligations,"  has  been  lauded  by 
Judge  Justin  Miller.  The  former  NARTB  board 
chairman  who  currently  is  counselor  for  the 
Los  Angeles  law  firm  of  McClean,  Salisbury, 
Petty  &  McClean,  spoke  a  fortnight  ago  at  a 
Hollywood  meeting  of  the  Southern  California 
Broadcasting  Assn. 

Change  in  the  FCC's  attitude  that  all  adver- 
tising is  bad,  and  program  improvement 
through  a  response  to  listener  demand  rather 
than  to  pressure  groups  are  further  signs  of  the 
industry's  growth,  he  told  the  SCBA. 

Also  in  his  nine  years  at  NARTB  Judge 
Miller  noted  the  change  in  the  attitude  of 
Congress  and  the  press;  an  improvement  in 
public  relations,  with  broadcasters  participating 
more  in  community  affairs,  and  better  labor 
relations,  especially  in  lessening  of  extreme 
positions  such  as  that  taken  by  American  Fede- 
ration of  Musicians  President  James  C.  Petrillo. 

Judge  Miller  said  that  when  he  took  office 
with  the  NARTB,  he  refused  to  accept  the  con- 
cept that  broadcasting  was  primarily  an  enter- 
tainment medium,  like  motion  pictures.  Equal- 
ly, he  refused  the  concept  of  broadcasting, 
though  in  the  public  interest,  as  a  public  utility 
subject  to  stringent  government  regulation. 
Both  views  have  been  borne  out  by  events,  Judge 
Miller  observed,  with  movies  currently  fighting 
censorship  moves  and  the  FCC  adopting  a  less 
restrictive  policy  toward  radio-tv. 

Looking  at  the  industry's  future,  Judge  Miller 
admitted  some  fatalities  among  broadcasters 
are  inevitable  in  the  intense  competition  for 
sales;  he  said  the  strongest  would  survive. 

By  equal  attention  to  improved  news  and 
editorial  comment,  as  suggested  by  William 
Paley,  CBS  board  chairman,  at  the  1954 
NARTB  convention,  and  to  local  wants  and 
needs,  the  broadcasting  industry  can  look  for- 
ward to  continuing  growth,  Judge  Miller 
concluded. 

Richards  Back  to  Duty 

ROBERT  K.  RICHARDS,  NARTB  administra- 
tive vice  president,  returns  to  his  office  this  week 
following  an  abdominal  operation  performed 
July  6.  He  has  been  recuperating  at  his  Wash- 
ington home  and  last  week  handled  office  cor- 
respondence. His  resignation  from  NARTB 
becomes  effective  Oct.  1  when  he  opens  a  Wash- 
ington public  relations  office,  continuing  to 
serve  NARTB  on  a  consulting  basis. 


MR.  COOPER 


New  England  Film  Directors 
Organize  at  Boston  Meeting 

INFORMAL  organizational  meeting  of  tv  film 
directors  in  the  New  England  area  was  held 
July  13  in  Boston 
with  William  D. 
Coopei ,  film  direc- 
tor  of  WJAR-TV 
Providence,  named 
acting  chairman  of 
the  new  group. 
Name  has  not  been 
selected,  according  to 
Mr.  Cooper,  who 
spearheaded  the  idea 
with  the  ultimate  in- 
tention of  forming  a 
national  association 
of  tv  film  directors  to 
include  film  room  su- 
pervisors and  film  buyers. 

Next  meeting  of  the  New  England  film  group 
is  scheduled  for  Sept.  28  at  the  Hotel  Statler, 
Boston.  Interested  parties  are  advised  to  con- 
tact Mr.  Cooper. 

Aims  of  the  organization  are  ( 1 )  betterment 
of  the  industry;  (2)  establishment  of  standard 
film  room  and  inter-station  operating  proce- 
dures; (3)  closer  relationship  between  station 
and  film  distributing  agencies,  and  (4)  crea- 
tion of  a  central  clearing  house  for  exchange  of 
ideas  relating  to  film. 

K.  J.  Broadcasters  Protest 
Switchover  to  45  Rpm  Discs 

RECORD  companies  should  continue  to  pro- 
vide 78  rpm  records  to  broadcast  stations,  in 
the  opinion  of  New  Jersey  Broadcasters  Assn. 
In  a  protest  sent  last  Wednesday,  the  associa- 
tion said  the  shift  to  45  rpm  records  [B»T, 
June  14]  for  broadcast  use  has  "resulted  in 
confusion  and  resentment"  and  has  created 
"very  serious  mechanical  problems." 

Everett  Rudloff,  WJLK  Asbury  Park,  presi- 
dent of  the  New  Jersey  group,  said  conversion 
of  present  turntables  "in  cases  where  practi- 
cable is  complicated  and  expensive."  His  letter 
on  behalf  of  the  association  pointed  out  that 
some  conversions  "are   utterly  useless"  and 


involve  dismounting  and  reassembling  of 
equipment. 

Some  members  have  found  poor  quality  in 
the  45s,  Mr.  Rudloff  continued.  He  added  that 
the  association  does  not  "oppose  the  use  of  45s 
if  and  when  the  equipment  manufacturers  have 
devised  conversions  and  gear  that  will  work 
and  the  stations  have  had  a  reasonable  oppor- 
tunity to  plan  for  their  use."  He  said  deep 
resentment  has  developed  in  the  state,  and  re- 
gretted that  stations  were  not  consulted  in 
advance. 

Sweeney  Notes  Chain  Stores 
Increased  Use  of  Radio 

TREND  toward  increased  use  of  radio  for 
advertising  by  chain  stores  and  more  leeway 
to  local  managers  on  how  they  use  the  medium 
was  reported  by  Kevin  Sweeney,  BAB  presi- 
dent, in  a  talk  last  Monday  to  Virginia  and 
West  Virginia  member  stations  in  Richmond. 

"For  many  years,"  Mr.  Sweeney  said,  "major 
chains  had  a  virtual  'no  radio'  policy.  But  in 
the  past  two  years,  chain  after  chain,  heeding 
strong  pressure  from  their  managers,  have  per- 
mitted extensive  use  of  radio  by  local  man- 
agers." 

He  recounted  BAB's  efforts  to  impress  chain 
stores  on  the  use  of  radio  over  the  past  two 
years,  which  included  copy  clinics  for  store 
copy  writers  and  "lessons  in  buying  time"  for 
one  chain.  He  recommended  that  station  man- 
agers pay  increased  attention  to  local-level, 
management  of  chains  and  particular  atten- 
tion to  the  regional  manager. 

The  Richmond  meeting  of  BAB  stations  was 
the  19th  in  a  series  of  38  sales  clinics. 

Public  Relations  Clinic  Set 

REGIONAL  clinic  for  public  relations,  includ- 
ing radio  and  tv,  will  be  held  Sept.  24  at  the 
Hotel  Statler,  according  to  Ludwig  Caminita 
Jr.,  president  of  the  Washington  Chapter, 
Public  Relations  Society  of  America.  Guests 
are  invited  from  District  of  Columbia,  Virginia, 
North  Carolina,  West  Virginia,  Maryland,  Dela- 
ware and  Pennsylvania.  General  chairman  of 
the  conference  will  be  Richard  R.  Bennett, 
vice  president  of  the  Washington  chapter  and 
Washington  public  relations  director  of  the 
National  Assn.  of  Manufacturers. 


NEW  BOARD  and  officers  of  the  Virginia  Assn.  of  Broadcasters  elected  at  the  July 
8-9  meeting  [B«T,  July  12]  are  (I  to  r)  Irvin  G.  Abeloff,  WLEE  Richmond;  Richard  Field 
Lewis  Jr.,  WINC  Winchester;  Campbell  Arnoux,  WTAR  Norfolk;  Carl  Lindberg,  WPIK 
Alexandria;  Earl  Key,  WKEY  Covington;  Frank  E.  Koehler,  WROV  Roanoke,  VAB 
president;  Charles  R.  Maillet,  WWOD  Lynchburg,  vice  president,  and  John  L.  Cole 
Jr.,  WHLF  South  Boston,  Va.,  secretary-treasurer. 


Page  44    •    July  26,  1954 


Broadcasting    •  Telecasting 


WGAR's 

LEADERSHIP  IN 
PUBLIC  SERVICE 

.  .  .  how  it  affects  advertising  results  in  Northern  Ohio 


We  believe  there  is  a  definite  relationship  between  a  radio  station's  devotion  to 
the  public  interest  and  listener  response  to  advertising. 

By  serving  our  listeners  better,  we  feel  we  have  created  a  climate  of  believability 
— of  listener  loyalty — of  dependence  on  WGAR — which  makes  our  advertisers' 
messages  more  effective. 

WGAR  was  the  nation's  first  station  in  its  class  to  receive  the  coveted  George 
Foster  Peabody  Award  for  outstanding  public  service.  WGAR,  for  the  past  three 
years,  has  been  selected  by  a  board  of  impartial  judges  as  Cleveland's  outstand- 
ing station  for  public  service  activity.  WGAR,  for  seven  of  the  past  eight  years, 
has  dominated  The  Cleveland  Press  radio  popularity  poll — including  first  places 
every  year  for  public  service  programming. 

Does  leadership  in  public  service  pay  off  for  our  advertisers?  In  the  last  "Radio 
Gets  Results"  competition  sponsored  by  the  Broadcast  Advertising  Bureau, 
WGAR  was  the  only  Northeastern  Ohio  station  to  win  an  award! 

There  are  many  other  concrete  examples  of  WGAR's  selling  power  with  the  adult 
buying  audience.  For  further  evidence  of  WGAR's  leadership  in  public  service 
— and  advertising  results — contact  your  nearest  Christal  representative. 

THE  STATION  WITH  416  MILLION  FRIENDS  IN  NORTHERN  OHIO 

CBS  •  CLEVELAND  •  50.000  WATTS  •  THE  PEOPLES  BROADCASTING  CORPORATION 

REPRESENTED  NATIONALLY  BY 

THE  HENRY  I.  CHRISTAL  CO.,  I  IMC. 

NEW  YORK      ♦      BOSTON      •      CHICAGO      •      DETROIT      •      SAN  FRANCISCO 


CASTING 


Telecasting 


July  26,  1954    •    Page  45 


GOVERNMENT 


POTTER  UNIT  NARROWS  STAND  ON  UHF; 
THREE  COURSES  OF  ACTION  OUTLINED 

Senate  committee  recommends:  (1)  elimination  of  excise  tax  on  uhf 
sets;  (2)  special  study  of  allocations;  (3)  continued  work  on  solving 
the  uhf  dilemma.  Action  follows  a  two-hour  Tuesday  session. 


THE  POTTER  SUBCOMMITTEE'S  attack  on 
the  uhf  problem  advanced  last  week  after  a 
two-hour  session  which  concluded  Tuesday 
with  Senators  asking  for  a  triple-thre.at  offen- 
sive. 

Proposed  action  can  be  narrowed  down  to 
three  steps,  characterized  as  short-range,  in- 
terim and  long-range.  In  order,  these  are  sum- 
marized as  follows: 

1.  Short  range — The  subcommittee  reaf- 
firmed a  position  it  took  earlier  that  the  10% 
Federal  excise  tax  on  all-channel  receivers  be 
eliminated  to  pave  the  way  for  increased  uhf 
circulation. 

2.  Interim — The  Potter  group  proposed  an 
advisory  committee  (ad  hoc)  be  created  with 
members  taken  from  the  "outside"  to  study 
current  allocations  with  the  idea  of  making 
modifications  where  technically  feasible. 

3.  Long-range — Continuation  of  the  "record" 
on  the  uhf  inquiry  with  subcommittee  staff 
work  centering  on  various  phases  of  the  above 
plans,  including  a  proposed  .agreement  among 
manufacturers  to  produce  only  all-channel  re- 
ceivers and  consideration  of  other  means  of 
bringing  relief  to  uhf,  with  study  of  the  multiple 
ownership  problem. 

Working  with  the  subcommittee  on  its  desire 
to  lift  the  10%  excise  is  Sen.  Edwin  C.  John- 
son (D-Colo.),  a  member  of  the  Commerce 
Committee  and  also  the  Senate  Finance  Com- 
mittee. 

Sen.  Johnson  told  B*T  last  week  that  the 
Finance  Committee  is  being  reminded  constantly 
of  his  desire  to  whip  through  the  excise  relief 
amendment.  He  has  proposed  such  action  for 
some  time.  The  current  plan  is  to  tack  the 
amendment  to  a  House-passed  bill  relating  to 
estate  taxes.  But,  as  the  Senator  expresses  it, 
"time  is  running  out."  Most  likely  a  final  John- 
son effort  will  come  this  week.  If  it  fails  to 
materialize,  the  relief  must  be  sought  next  year. 

To  Encourage  Agreement 

At  the  same  time,  the  Potter  group  is  expected 
to  work  quickly  to  encourage  the  tv  set  makers 
to  enter  a  voluntary  agreement  to  produce  all- 
channel  receivers  only. 

Toward  this  end,  the  subcommittee,  headed 
by  Sen.  Charles  E.  Potter  (R-Mich.),  is  con- 
tacting the  Justice  Dept.  asking  for  opinion  as 
to  whether  such  an  agreement  could  be  made 
without  violating  the  anti-trust  laws. 

Senators  feel  that  the  all-band  receiver  is 
one  of  the  keys  to  uhf  relief  because  of  its  im- 
portance to  uhf  circulation  in  mixed  markets. 

Also,  this  type  of  relief  appeals  to  all  seg- 
ments of  the  radio-tv  industry.  Witnesses  who 
appeared  before  the  Potter  Subcommittee  during 
its  hearing  on  uhf,  were  in  unusual  agreement 
that  the  all-band  set  was  the  way  to  ease  a  good 
part  of  the  uhf  struggle  for  existence. 

The  proposed  advisory  committee  to  be  ap- 
pointed by  the  Potter  group  to  study  what  can 
be  done  about  allocations  also  is  an  approach 
which  has  been  expected  for  some  time.  B«T 
predicted  such  an  investigation  as  early  as  two 
months  ago  [B»T,  June  28]. 

Primarily,  the  advisory  committee,  which 
would  report  its  findings  to  the  Potter  group 
before  the  next  Congress  convenes  in  January 
1955,  would  study  the  economic  and  technical 
aspects  of  proposals  placed  before  the  subcom- 
mittee in  its  recent  hearings. 

The  advisory  committee,  it  was  reported, 


would  compare  to  the  now  historic  Condon 
Committee  which  four  years  ago  submitted  an 
evaluation  of  color  television  standards  to  the 
Senate  Interstate  &  Foreign  Commerce  Commit- 
tee [B*T,  July  17,  1950]. 

The  Condon  Committee,  made  up  of  eminent 
engineers,  was  headed  by  Dr.  Edward  U.  Con- 
don, then  director  of  the  National  Bureau  of 
Standards,  and  included  Newbern  Smith,  who 
was  the  Bureau's  radio  expert;  Stuart  L.  Bailey, 
then  president  of  the  Institute  of  Radio  Engi- 
neers; William  L.  Everitt,  U.  of  Illinois  electrical 
engineering  department  head,  and  Donald  G. 
Fink,  editor  of  Electronics  magazine. 

The  ad  hoc  committee  on  uhf  would  take  up 
the  various  proposals — such  as  moving  all  tv  to 
uhf,  moving  all  tv  to  vhf,  making  the  allocations 
more  flexible,  etc. — and  evaluate  them  as  to 
engineering  and  economic  feasibility. 

According  to  Sen.  Potter,  the  subcommittee 
discussed  the  question  of  multiple  ownership 
but  no  decision  was  reached.  This  subject, 
Sen.  Potter  said,  would  require  more  study  by 
the  subcommittee.  But,  said  the  Senator,  he 
personally  favored  the  FCC's  proposal  that 
the  current  five  tv  station  limit  be  increased 
to  seven,  with  not  more  than  five  in  the  vhf. 

Census  Funds  Again  Fall 
Under  House  Economy  Ax 

(Also  see  Agriculture  census  story,  page  31) 

FINANCING  for  a  proposed  census  of  busi- 
ness, manufacturing  and  mineral  industries  was 
listed  among  the  casualties  in  the  House  last 
week  on  the  supplemental  appropriations  asked 
by  President  Eisenhower  for  a  score  of  federal 
operations. 

The  House  defeated  the  $8,430,000  business 
census  proposal  81-28  when  Rep.  Henry  O. 
Talle  (R-Iowa)  on  Tuesday  offered  an  amend- 
ment to  reinsert  the  census  appropriation  after 
the  House  Appropriations  Committee  had 
killed  it  [At  Deadline,  July  19]. 

Rep.  Cliff  Clevenger  (R-Ohio),  who  headed 
the  subcommittee  which  had  jurisdiction  over 
the  business  census  portion,  criticized  the  value 
of  the  census  in  Tuesday's  floor  debate,  saying 
it  is  "more  often  than  not"  two  to  three  years 
after  the  census  before  figures  are  available. 
"We  have  tried  every  way  we  can  think  of  to 
energize  and  wake  up  the  Bureau  of  the  Census, 
but  it  seems  to  have  fallen  into  a  moribund 
state  where  time  seems  to  be  of  no  interest  to 
them,"  he  said. 

Rep.  John  Taber  (R-N.  Y.)  joined  the  Ohio 
Congressman  in  this  criticism. 

Rep.  Charles  S.  Gubser  (R-Calif.),  who  made 
a  plea  on  the  floor  Monday  in  behalf  of  the 
business  census,  said  he  would  request  the 
Senate  to  restore  the  census  funds.  Rep.  John 
J.  Rooney  (D-N.  Y.),  also  speaking  for  the  ap- 
propriation, said:  "I  know,  and  I  say  now, 
that  this  item  is  going  to  be  restored  to  this  bill 
in  the  Senate.  .  .  ." 

The  nearly  $2  billion  proposed  in  the  bill 
(HR  9936)  was  cut  40%  by  the  House  Appro- 
priations Committee.  That  part  of  it  under 
Rep.  Clevenger's  subcommittee  was  cut  82%, 
according  to  Rep.  Rooney. 


Daytime  Deadline  Delayed 

DEADLINE  for  comments  on  imple- 
mentation of  FCC's  proposed  report  on 
daytime  skywave  interference,  set  Aug. 
2,  was  postponed  by  the  Commission  last 
week  until  Oct.  15  upon  petition  by 
WLAC  Nashville.  WLAC  was  one  of 
several  parties  which  offered  alternative 
proposals  at  oral  argument  on  the  report 
before  the  Commission  en  banc  a  fort- 
night ago  [B»T,  July  19].  The  report 
proposes  added  protection  to  Class  I 
clear  channel  stations  from  daytime  sky- 
wave  interference  caused  by  secondary 
station  operation  at  sunrise  and  sunset 
hours.  WLAC's  petition  noted  that  if 
FCC  modifies  its  report  because  of  the 
alternative  proposals,  the  comments  due 
Aug.  2  would  become  moot. 


Radio-Tv  Restrictions 
Out  of  Gambling  Bill 

Bricker  amends  measure  which 
would  have  prevented  rapid 
news  coverage  of  horse  and 
dog  racing  events. 

THE  SENATE  bill  to  prohibit  transmission  of 
gambling  information  has  been  stripped  of  what 
broadcasters  feel  were  discriminatory  passages 
[Closed  Circuit,  July  12]. 

These  amendments  and  others  apparently 
clear  the  way  for  the  bill's  approval  without 
opposition  in  the  Senate,  providing  Senators 
from  states  where  gambling  is  legal  don't  object. 

The  measure  was  placed  on  the  Senate  cal- 
endar last  week  after  the  new  amendment  was 
offered.  The  outlook  was  that  if  it  gets  past 
the  Senate  it  will  pass  the  House  with  no 
trouble. 

The  amended  bill  (S  3532)  would  remove 
original  requirements  that: 

•  Broadcasters  and  others  handling  news 
information  on  horse  or  dog  racing  events 
prove  the  information  is  not  being  used  to 
circumvent  the  measure's  provisions. 

•  Only  one  broadcast  of  races  be  made  each 
day,  with  a  time  lapse  of  one  hour  after  the 
event  before  broadcasts  of  it.  NARTB  had 
charged  this  provision  discriminated  against 
radio  and  tv  in  favor  of  newspapers  and  other 
publications. 

•  FCC  file  tariffs  to  implement  the  bill  and 
enforce  its  provisions. 

Positive  Language 

The  amended  bill,  according  to  Government 
Relations  Vice  President  Ralph  Hardy  of 
NARTB,  also  states  in  positive  instead  of  nega- 
tive language  that  the  bill's  provisions  are  not 
meant  to  prevent  transmission  of  news  re- 
porting of  public  events  which  might  be  defined 
as  gambling  information  by  the  bill,  providing 
the  information  is  intended  only  for  news  pur- 
poses and  disseminated  in  news  media. 

The  amendment  was  reported  to  the  Senate 
last  week  from  the  Senate  Commerce  Com- 
mittee by  its  chairman,  Sen.  John  W.  Bricker 
(R-Ohio),  author  of  both  the  original  bill  and 
the  amendment.  It  was  sponsored  by  the  Justice 
Dept. 

Sen.  Bricker  offered  the  amendment  after 
the  bill  was  reworked  to  the  satisfaction  of  the 


Page  46 


July  26,  1954 


Broadcasting 


Telecasting 


2 


Hiding  your  light 
under  a  bushel? 


Maybe  you  are  and  don't  know  it.  Check 
the  market  covered  by  your  present  adver- 
tising and  compare  it  with  WJR's.  You'll 
know  then  why  some  of  the  smartest 
advertisers — the  ones  who  want  to  move 
goods  fast — buy  spot  radio  on  key  stations. 
That  makes  for  a  bright  sales  picture. 

WJR  is  one  of  those  key  stations,  smack  in 
the  heart  of  the  Great  Lakes  market — over 
13,000,000  Americans  and  almost  3,000,000 
Canadians  whose  annual  retail  purchases 
alone  are  close  to  $20  billion.  WJR  sells 
those  people,  day  after  day.  They  respect 
WJR's  integrity  and  they  like  the  excellent 
local  programming  (budgeted  at  more  than 
$1  million  a  year)  and  the  fine  network  fare 
that  WJR  provides  them  night  and  day. 
The  result — they  respect  and  like  the 
advertisers,  too. 

That's  what  you  buy  on  WJR — key  sales- 
power  in  a  key  market.  It  costs  more  and  it 
produces  more — the  measure  of  WJR  as  a 
great  radio  station.  The  whole  story  on 
WJR  is  as  easy  to  get  as  it  is  to  phone  your 
Henry  I.  Christal  representative.  Call  him. 

The  Measure  of  a  Great  Radio  Station 


3s  :n«' 


Represented  nationally  by 

The  Henry  I.  Christal  Co.,  Inc. 

New  York,  Boston,  Chicago, 
Detroit,  San  Francisco 


Detroit,  50,000  watts 
CBS  Radio  Network. 
WJR's  primary  coverage  area 

more  than  16,000,000  customers 


Broadcasting    •  Telecasting 


July  26,  1954    p    Page  47 


GO-AHEAD  ON  NETWORK  INVESTIGATION 
AWAITS  MEETING  OF  BRICKER  COMMITTEE 

Senate  Commerce  group  has  both  authorization  and  funds  to  pro- 
ceed with  a  study  of  the  radio-tv  networks.  Committee  is  expected 
to  convene  this  week  in  perhaps  its  last  closed  session. 


Justice  Dept.,  FCC,  NARTB,  Western  Union 
and  telephone  companies. 

A  letter  affirming  FCC's  opinions  on  the  anti- 
gambling  bill — also  expressed  in  part  by  Chair- 
man Rosel  H.  Hyde  during  the  hearing  on  the 
measure — was  sent  to  the  Senate  Commerce 
Committee.  It  outlined  FCC  objections  to  the 
Bricker  measure  as  originally  offered.  The 
Commission's  main  objection  was  that  the  tariff 
provisions  would  require  it  to  make  "police- 
type"  investigations  into  the  activities  of  those 
who  use  communications  facilities  "which 
would  impose  a  most  onerous  burden  upon  the 
Commission,  one  which  it  is  not  equipped  to 
discharge." 

The  FCC  also  felt  that  certain  language  in 
the  bill  might  be  construed  as  congressional 
intent  that  the  FCC  should  not  exercise  its 
licensing  powers  to  prevent  broadcasting  of 
gambling  information.  FCC  said  it  already 
holds  that  regular  programs  on  racing,  "even  on 
a  delayed  basis,"  might  be  contrary  to  the 
public  interest.  The  FCC  letter  cited  the 
Commission's  actions  along  these  lines  "in  the 
past  few  years,"  under  the  Communications 
Act. 

Notre  Dame  in  Line 
For  Television  Grant 

Break  with  NCAA  over  tv 
policy  is  speculated  as  the  uni- 
versity announces  plans  to  buy 
WHOT,  an  applicant  for  ch.  46 
at  Notre  Dame. 

PROSPECT  of  an  initial  decision  to  award  tv 
ch.  46  at  Notre  Dame,  Ind.,  to  Michiana  Tele- 
casting Corp.,  owned  by  Notre  Dame  U.,  ap- 
peared last  week  as  FCC  Examiner  Basil  P. 
Cooper  Wednesday  closed  the  record  in  the 
competitive  hearing  with  WHOT  South  Bend 
after  introduction  of  an  agreement  whereby 
the  school  buys  WHOT  for  $140,000,  subject 
to  FCC  approval.  The  tv  hearing  was  ordered 
on  comparative  issues  only. 

The  radio  station  purchase  set  off  specula- 
tion in  sports  circles  that  Notre  Dame,  with  its 
own  potential  tv  outlet,  may  break  with  the 
National  Collegiate  Athletic  Assn.  because  of 
NCAA's  restrictions  on  telecasting  of  college 
football.  Under  NCAA  rules,  Notre  Dame 
would  be  subject  to  the  restrictions  even  on  its 
own  outlet. 

WHOT  is  sold  by  Universal  Broadcasting 
Co.,  operator  of  WISH-AM-TV  Indianapolis, 
WANE  Ft.  Wayne  and  WHBU  Anderson,  Ind. 
Sale  agreement  was  announced  by  Rev.  Ed- 
mund P.  Joyce,  secretary-treasurer  of  Michiana 
and  executive  vice  president  of  Notre  Dame, 
and  C.  Bruce  McConnell,  president  of 
Universal. 

Ono  Uhf  on  Air 

South  Bend  is  served  by  one  uhf  station  al- 
ready on  the  air,  ch.  34  WSBT-TV,  CBS-Du- 
Mont  outlet,  and  has  no  vhf  service  in  the  area. 

WHOT's  operations  will  continue  at  its 
present  downtown  studios  for  the  time  being, 
it  was  indicated,  but  it  is  anticipated  that  eventu- 
ally the  programs  will  originate  from  studios 
on  campus. 

"For  some  time,"  Rev.  Joyce  said,  "the  Uni- 
versity of  Notre  Dame  has  planned  to  enter 
the  radio  and  television  field.  Through  radio 
and,  perhaps,  television  at  a  later  date,  Notre 
Dame,  hopes  to  make  its  great  resources  for 
education,  information  and  entertainment  avail- 
able to  the  city  of  South  Bend  and  the  Michiana 
area." 


AN  EXPECTED  call  by  Sen.  John  W.  Bricker 
(R-Ohio)  for  a  full-scale  investigation  of  the 
radio-tv  networks  [B*T,  July  19]  loomed  closer 
last  week. 

Although  Sen.  Bricker,  the  Senate's  can- 
noneer on  the  project,  avoided  tipping  his 
hand  on  the  timing  of  his  proposal,  it  was 
understood  the  word  would  be  out  officially 
once  the  Senator  could  meet  with  his  Senate 
Commerce  Committee. 

As  B«T  went  to  press,  such  a  meeting  had 
not  taken  place.  At  one  point,  Sen.  Bricker 
may  have  been  close.  That  was  Wednesday 
when  the  Senate  group  prepared  to  meet  in 
closed  session. 

In  the  Senate  chamber,  tired  legislators  dozed 
and  debated.  With  only  about  10  days  left 
before  the  desired  date  for  adjournment,  GOP 
Leader  William  Knowland  (R-Calif.)  asked 
committee  chairmen  to  minimize  committee 
sessions  and  thus  permit  a  turnout  of  Senators 
on  the  floor.  Sen.  Bricker,  complying  with 
the  appeal,  canceled  the  Commerce  meeting. 

This  cancelation  sparked  speculation  as  to 
the  future  course  of  action  Sen.  Bricker  may 
take.  Most  likely  the  Senate  Commerce  group 
will  hold  this  Wednesday  what  may  be  its  last 
closed  door  session  before  adjournment. 

This  reasoning  placed  the  odds  in  favor  of 
Sen.  Bricker  springing  his  proposal  before  the 
full  committee  this  week.  That  is,  if  the 
Senator  goes  through  with  his  plan. 

On  the  Books 

While  the  mechanics  for  the  investigation 
remain  to  be  worked  out,  preferably  after  an 
official  green  light  is  given,  the  committee's 
authorization  and  funds  are  on  the  books,  it 
was  learned. 

According  to  spokesmen,  the  committee  has 
an  estimated  $90-95,000  of  unspent  money  on 
hand.  A  broad  authority  to  probe  just  about 
every  agency  and  field  under  the  committee's 
jurisdiction — and  this  includes  communications 
— was  voted  the  group  by  the  Senate  earlier 
in  this  Congressional  session.  In  past  years, 
this  renewal  of  authority  has  been  routine. 
The  appropriation  of  about  $100,000  was 
coupled  with  the  resolution  permitting  such 
investigations. 

Thus  there  are  funds  available  to  hire  an 
outside  expert,  which  is  understood  to  be  Sen. 
Bricker's  plan.  Should  the  committee  wish 
to  employ  additional  staff  members,  the  un- 
expended money  also  would  take  care  of  that. 

Sen.  Bricker,  it  is  understood,  has  been  re- 
ceptive to  the  hiring  of  an  attorney  who  is 
familiar  with  both  communications  and  with 
Congressional  procedure.  Robert  F.  Jones, 
former  Republican  Congressman  and  FCC 
Commissioner,  who  now  is  practicing  law  with 
Scharfeld,  Jones  and  Baron  in  Washington, 
reportedly  was  to  be  tapped  for  the  job.  Sen. 
Bricker  has  neither  confirmed  nor  denied  this 
report.  Meanwhile,  he  was  quoted  as  being 
very  "serious"  about  the  network  probe. 

The  Ohio  Senator  looks  to  an  investigation 
which  would  parallel  the  uhf  study  insofar  as 
a  what-makes-it-tick  approach  to  a  network's 
operation  is  concerned.  Reportedly,  Sen. 
Bricker  has  in  mind,  among  other  things,  the 
affiliation  problems  which  have  arisen  in  post- 
freeze  years  in  tv. 

The  Senator  has  said  formally  on  the  floor 


of  the  Senate,  and  in  private,  that  the  reason 
for  many  failures  of  uhf  operators  can  be  laid 
to  the  networks  because  they  have  "denied 
programs"  to  the  stations. 

Along  with  this  philosophy,  Sen.  Bricker  has 
pointed  to  the  networks  as  having  "grown  to 
dominate  the  broadcast  field." 

FCC  and  Networks 

These  beliefs  are  what  motivate  the  Bricker 
bill  (S  3456).  His  measure,  which  was  intro- 
duced a  few  months  ago  [B*T,  May  17],  would 
authorize  the  FCC  to  license  and  regulate  net- 
works directly  and  on  the  same  basis  as  indi- 
vidual station  licenses.  It  also  is  the  proposed 
legislation  which  would  provide  the  guidepost 
for  the  investigating  committee. 

The  Bricker  bill  in  full  text  follows: 

That  the  Communications  Act  of  1934,  as 
amended,  is  amended  as  follows: 

(1)  In  Section  2  (a)  after  "radio  stations" 
insert  "and  the  regulating  of  networks"; 

(2)  At  the  end  of  Section  3  insert  the  follow- 
ing: 

"(ee)  'Network'  means  any  person  who  oper- 
ates a  system  which,  for  the  purpose  of  simul- 
taneous or  delayed  broadcasting  of  identical 
programs,  in  any  way  interconnects  or  affiliates 
any  two  or  more  broadcasting  stations";  and 

(3)  At  the  end  of  Section  303  insert  the  fol- 
lowing: 

"(s)  Have  authority  to  establish  rules  and 
regulations  and  make  orders  with  respect  to  net- 
works and  such  of  their  activities  as  affect  li- 
censed broadcast  stations  to  operate  in  the  pub- 
lic interest." 

The  Bricker  measure  has  been  on  the  Senate 
Commerce  Committee's  agenda  but  it  has  never 
been  considered.  For  some  time,  Sen.  Bricker 
had  let  it  be  known  that  special  hearings  would 
be  called  on  the  bill,  once  the  uhf  inquiry  is 
concluded.  However,  the  latter  study  was  de- 
layed by  Sen.  Charles  E.  Potter's  (R-Mich.) 
participation  in  the  Mundt  Subcommittee  hear- 
ing of  the  McCarthy-Army  controversy.  This 
in  turn  delayed  consideration  of  the  Bricker 
bill. 

Current  plan  is  to  set  up  either  a  special 
committee  or  to  leave  it  to  the  full  committee 
or  the  Communications  Subcommittee  (Potter 
unit)  to  conduct  the  network  investigation. 
Preliminary  study  would  be  started  as  soon  as 
possible  with  the  keel  laid  during  the  quiet  days 
immediately  following  Congress'  adjournment. 

According  to  observers,  a  Bricker  probe  of 
the  network  field  could  overshadow  the  uhf 
study  because  it  is  understood  the  inquiry  would 
encompass  a  look  at  the  networks  themselves, 
their  affiliations,  their  status  in  current  broad- 
cast economics  and  their  stake  in  uhf. 

St.  Louis  Daytimer, 
Five  Other  Ams  Granted 

A  NEW  St.  Louis  am  daytime  station  on  1600 
kc  with  1  kw  power  was  authorized  by  the  FCC 
last  week. 

The  grant  was  made  to  Sam  Johns,  doing 
business  as  St.  Louis  Broadcasting  Co.  Mr. 
Johns  is  owner  of  a  Blytheville  (Ark.)  drive-in 
restaurant,  liquor  store  and  recreation  parlor. 

Five  other  new  standard  daytime  stations 
were  authorized:  Cortez,  Colo.;  Warner  Robins, 
Ga.;  Marksville,  La.;  Maiden,  Mo.,  and  Long- 
view,  Wash.  (For  details  see  For  the  Record, 
page  92.) 


Page  48    *    July  26,  1954 


Broadcasting   •  Telecasting 


...  By  Every  Measurement 
A  GREAT  RADIO  STATION 


jjiiiff 


***** 


^'^e^^  ^ ^  ^;7c  ***** 


oi  its 


fee* 


7qA 


700 


6^ 


ing  r 


Measure  of  a  Great 
Radio  Station 


REPRESENTED  NATIONALLY  BY 

THE  HENRY  I.  CHRISTAL  CO.,  INC. 

NEW    Y  O  R  K  B  O  S  T  O  N  C  H  I  C  A  G  O  D  E  T  R  O  I  T  S  AN  FRANCISCO 


Broadcasting    •   Telecasting  July  26,  1954    •    Page  49 


\ 


•GOVERNMENT 


Bill  Proposes  Study 
Of  Transatlantic  Tv 

THE  POSSIBILITIES  of  a  transatlantic  tele- 
vision system,  among  other  things,  would  be 
looked  into  by  a  nine-man  commission  pro- 
posed under  a  Senate-approved  resolution 
passed  by  the  House  and  sent  to  the  President 
last  week. 

The  joint  resolution  (SJ  96)  calls  for  a 
Commission  on  International  Telecommunica- 
tions which  would  study  global  communica- 
tions potentialities  and  report  to  Congress  by 
Dec.  31.  Under  a  $250,000  appropriation, 
the  group  would  include  two  Senators  named 
by  Vice  President  Nixon,  two  House  members 
named  by  Speaker  Joseph  W.  Martin  (R-Mass.) 
and  five  other  persons  named  by  President 
Eisenhower,  including  at  least  one  each  from 
the  telecommunications  industry  and  the  edu- 
cational field. 

Purpose  of  the  group's  study  would  be  to 
encourage  development  and  use  of  radio-tv  in 
fostering  cooperation  and  mutual  understand- 
ing among  free  nations  of  the  world,  according 
to  a  House  report  accompanying  the  measure. 

The  House  report  said  it  is  now  believed 
engineeringly  feasible  to  link  the  U.  S.  with 
the  rest  of  the  world  by  television  as  it  has 
been  by  shortwave  and  cable,  referring  to 
NARCOM  (North  Atlantic  Relay  Communi- 
cations System)  presently  being  considered  by 
technicians.  The  report  added  that  more  than 
50  nations  now  are  developing  tv  networks, 
and  that  tv's  impact  overseas  could  become 
greater  than  that  of  the  radio-only  Voice  of 
America. 

The  resolution  had  been  passed  last  year 
by  the  Senate  after  a  Foreign  Relations  sub- 
committee headed  by  Sen.  Bourke  B.  Hicken- 
looper  (R-Iowa)  at  a  hearing  in  New  York 
heard  the  projected  NARCOM  relay  system 
from  North  America  to  Europe  described  by 
William  Halstead,  president  of  Unitel  Inc., 
New  York,  a  telecommunications  and  planning 
firm  [B«T,  May  18,  11,  1953]. 

It  was  passed  by  the  Senate  last  year  [B«T, 
July  27,  1953]  and  reported  to  the  House  by 
that  body's  Foreign  Affairs  Committee,  but 
not  before  Sen.  Edwin  C.  Johnson  (D-Colo.) 
had  stripped  away  implied  powers  which  would 
have  authorized  the  Telecommunications  Com- 
mission to  investigate  tv  not  only  overseas  but 
also  domestically  [Closed  Circuit,  Aug.  3, 
1953].  The  Johnson  move  was  in  the  form  of 
an  amendment  which  was  accepted  by  the 
Senate  just  before  the  resolution  was  approved. 

House  Acts  to  Investigate 
Radio-Tv  Campaign  Funds 

THE  House  last  week  adopted  a  resolution 
providing  for  a  special  committee  to  investigate, 
among  other  things,  the  amounts  contributed  by 
individuals  and  organizations  to  purchase  radio 
and  television  time  on  behalf  of  candidates  for 
the  House  during  this  year's  election  cam- 
paigns. 

The  resolution  (H  Res  439),  introduced  by 
Rep.  C.  W.  (Runt)  Bishop  (R-Ill.),  calls  for 
a  five-man  House  group  to  look  into  House 
candidates'  campaign  expenditures.  Rep.  Bishop, 
who  introduced  the  proposal  last  Feb.  9,  pre- 
sumably will  head  the  special  group. 

A  second  resolution  (H  Res  631)  introduced 
July  14  by  Rep.  Bishop  would  provide 
$25,000  for  the  group's  work.  Amounts  pledged 
to  similar  special  committees  before  elections 
in  the  four  past  congresses  have  ranged  from 
$25,000  to  $40,000. 

Page  50    •    July  26,  1954 


STATE  HEADS  attending  the  Governors  Conference  at  Sagamore  Hotel,  Bolton  Land- 
ing, N.  Y.,  a  fortnight  ago  helped  to  film  one  sequence  for  Tee  Off  with  the  Capital 
District  Pros,  weekly  golf  show  on  WTRI  (TV)  Albany,  N.  Y.  Before  the  camera  (I  to  r): 
Gov.  Frank  Lausche,  Ohio;  Gov.  Dan  Thornton,  Colorado,  who  won  WTRI's  weekly 
awards  as  "Golfer  of  the  Week";  Gov.  Lawrence  Weathersby,  Kentucky;  WTRI  Sports 
Director  Steve  Davis,  and  Gov.  Arthur  Langley,  Washington. 

INDUSTRY  TO  PRESENT  ITS  CASE 

IN  RADIO-TV  COVERAGE  CONTROVERSY 

Senate  rules  group  studying  congressional  hearing  procedures  will 
hear  from  radio-tv  representatives  next  week. 


BROADCASTERS  will  have  their  chance  at  bat 
next  week  before  the  Senate  Rules  subcom- 
mittee now  holding  hearings  on  committee 
procedures. 

The  subcommittee  has  scheduled  Aug.  4  for 
radio-tv  industry  testimony  on  whether  radio 
and  television  should  be  admitted  to  open  con- 
gressional hearings. 

The  Rules  group,  headed  by  Sen.  William  E. 
Jenner  (R-Ind.).  has  been  seeking  ways  and 
means  to  overhaul  congressional  committee 
procedures,  particularly  those  of  investigating 
groups.  Some  congressional  testimony  already 
has  been  heard,  pro  and  con,  on  the  radio-tv 
question  [B«T,  July  19,  12,  5]. 

Meanwhile,  the  House  Government  Opera- 
tions Committee,  counterpart  of  GOP  Sen. 
Joseph  McCarthy's  Senate  Government  Opera- 
tions Committee,  last  Thursday  modified  its 
rules  on  radio-tv  coverage. 

The  changes  allow  witnesses  to  veto  in  ad- 
vance their  appearances  before  microphones  or 
tv  and  motion  picture  cameras,  but  not  after  the 
hearing  starts. 

The  modified  rules  also  allow  a  majority  of 
a  subcommittee  to  decide  whether  hearings 
should  be  broadcast  or  telecast  instead  of  the 
unanimous  vote  formerly  required.  The  rule 
requiring  a  majority  vote  on  radio-tv  coverage 
of  full  committee  hearings  remains  unchanged. 

Among  hearings  expected  to  be  affected  by 
the  new  rules  are  those  planned  by  Rep. 
George  H.  Bender  (R-Ohio),  whose  special  sub- 
committee is  investigating  alleged  labor  racket- 
eering. Previously,  one  vote  killed  televising 
of  the  hearings.  Rep.  Bender,  running  for  the 
Senate  seat  left  vacant  by  Sen.  Thomas  A. 
Burke  (D-Ohio),  plans  to  hold  hearings  in  sev- 
eral Ohio  cities,  but  has  set  no  dates. 

Radio  and  television  representatives  sched- 
uled to  testify  before  the  Jenner  group  Aug.  4 
include  Raphy  Hardy,  NARTB  vice  president 
for  government  relations;  Robert  P.  Hinckley, 


ABC  vice  president;  Davidson  Taylor  (tenta- 
tive), NBC  director  of  public  affairs;  Richard 
Salant,  CBS  Inc.  vice  president,  and  a  repre- 
sentative from  the  Radio-Tv  Correspondents 
Assn. 

Rep.  George  Meader  (R-Mich.),  added  his 
voice  last  Tuesday  to  those  in  favor  of  broad- 
cast and  televised  hearings.  He  appeared  before 
the  subcommittee  and  also  spoke  on  the  subject 
on  the  House  floor. 

Proposing  changes  in  S  Res  253,  Rep.  Meader 
said  he  not  only  felt  television  is  a  "great 
boon"  in  the  governmental  system,  but  believed  [h|f 
witnesses  should  have  no  say-so  about  whether 
they  are  to  be  televised.  The  committee  itself 
should  exercise  this  decision  at  its  own  discre- 
tion, he  said.  S  Res  253,  offered  by  Sen. 
Prescott  Bush  (R-Conn.),  would  give  witnesses 
the  privilege  of  refusing  radio-tv  coverage  at 
Senate  committee  hearings. 

All  Should  Be  Admitted 

Referring  to  television  coverage,  the  Michigan 
Congressman  said,  "If  hearings  are  public,  then 
recognized  media  should  have  reasonable  oppor- 
tunity to  observe  and  report  what  is  a  matter 
of  public  interest." 

"Television  is  here  to  stay  and  will  not  long 
be  held  back,  even  by  a  Senate  rule,"  he  de- 
clared. He  said  he  "cannot  accept  the  view 
that  tv  is  a  form  of  punishment,"  and  that  if  a 
witness  is  embarrassed  by  telecasting  equip- 
ment, he  should  be  equally  or  more  embarrassed 
by  the  presence  of  committee  members. 

"Television  and  broadcasting  are  far  less 
susceptible  to  distortion  than  second  hand  ac- 
counts," he  said  in  an  apparent  reference  tc 
newspaper  reporters. 

Rep.  Meader  said  he  had  recommended  to 
Rep.  R.  Walter  Riehlman  (R-N.  Y.),  chair- 
man of  a  House  Military  Operations  Subcom- 
mittee, that  the  rules  of  the  parent  Government 


Broadcasting 


Telecasting 


Alaska 


Vancouver 


Boise 


Saskatoon 


%_  YoiKiet  the  biggest  PLUS  (MARKET 
r  only  when  you  bur 


Corpus  Christi 


Mexico  City 


July  26,  1954    •    Page  51 


Tv  Veterans  to  Testify 

TWO  of  the  main  causes  of  all  the  furor 
about  congressional  committee  proce- 
dures— Sen.  Joseph  R.  McCarthy  (R- 
Wis.),  chairman,  and  Roy  M.  Cohn,  re- 
cently resigned  chief  counsel  of  the  Sen- 
ate Permanent  Investigations  Subcom- 
mittee— will  take  their  turn  before  the 
Jenner  Rules  subcommittee  tomorrow 
(Tuesday).  It  was  largely  the  tactics  of 
the  Senator  and  his  aide  during  Mc- 
Carthy Subcommittee  hearings  which 
stirred  to  a  boiling  point  in  Congress  such 
questions  as  radio-tv  coverage,  protection 
of  witnesses  and  the  number  of  commit- 
tee members  who  must  be  present  at  a 
committee  hearing. 


Operations  Committee  on  radio  and  tv  be 
changed. 

The  Michigan  Republican,  a  member  of 
the  subcommittee,  cited  his  July  16  letter  to 
Rep.  Riehlman  in  which  he  suggested  the 
changes  which  were  made  by  that  committee 
Thursday  allowing  a  subcommittee  majority  to 
control  radio-tv  coverage  of  hearings. 

Rep.  Meader's  letter  was  placed  both  in  the 
record  of  the  Jenner  Subcommittee  hearing 
and  that  of  the  House.  House  Government 
Operations  Committee  Chairman  Clare  E. 
Hoffman  (R-Mich.),  during  discussion  on  the 
House  floor,  said  he  agreed  with  his  Michigan 
colleague  that  television  will  expose  the  "ham" 
as  well  as  promote  good  qualities,  so  that  "in 
the  end,"  radio-tv  gives  an  "accurate  picture 
of  just  exactly  what  is  going  on." 

Rep.  Kenneth  B.  Keating  (R-N.  Y.),  in 
testimony  Wednesday  before  the  Jenner  Senate 
group,  said  he  felt  witnesses  should  not  be 
required  against  their  will  to  testify  in  front 
of  cameras  and  microphones.  Rep.  Keating 
is  chairman  of  a  special  House  Judiciary  Sub- 
committee investigating  the  Justice  Dept. 

The  subject  of  televising  and  broadcasting 
all  congressional  activities  was  discussed  July 
18  by  three  Washington,  D.  C,  attorneys  in 
a  forum  program  on  WWDC  Washington, 


Ellsworth  on  Coverage 

RADIO  AND  TV  ought  not  be  per- 
mitted to  cover  sessions  of  Congress. 
They  should  be  welcome  at  committee 
hearings  if  individual  committee  chair- 
men beckon,  but  a  witness  should  not  be 
subjected  to  camera  and  microphone  if 
he  objects.  This  is  what  Rep.  Harris 
Ellsworth  (R-Ore.)  told  B«T  after  taking 
an  independent  look  at  committee  pro- 
cedures. Rep.  Ellsworth,  a  member  of 
the  House  Rules  Committee,  returned 
about  two  weeks  ago  from  a  trip  to 
England  and  West  Germany.  While  in 
England,  he  visited  the  Parliament,  pri- 
marily with  an  eye  to  how  investigations 
are  conducted  there.  Asked  by  B*T  to 
comment  how  the  British  feel  about 
radio-tv  access  to  legislative  proceedings, 
the  Congressman  noted  broadcasts  of 
chamber  or  committee  proceedings  in 
Britain  "just  are  not  done."  Rep.  Ells- 
worth is  a  broadcaster-publisher  with 
interests  in  KRNR  Roseburg,  KFLW 
Klamath  Falls  and  KYJC  Medford,  all 
in  Oregon. 


under  auspices  of  the  Junior  Bar  Conference 
of  the  D.  C.  Bar  Assn. 

John  B.  Kenkel  of  the  law  firm  of  Miller 
&  Schroeder  said  broadcasters  and  telecasters 
are  not  asking  Congress  to  stage  "a  dramatic 
presentation,"  but  are  asking  only  to  be  ad- 
mitted on  the  same  basis  as  other  media  "to 
promote  an  informed  citizenry  and  give  the 
public  a  true  picture  of  Congress  at  work." 

He  said  costs  would  preclude  extensive  cov- 
erage unless  sponsorship  is  permitted,  adding 
his  belief  that  the  integrity  and  responsibility 
of  broadcasters  could  be  depended  on  in  con- 
trolling the  commercial  content  of  such  pro- 
grams and  that  the  dignity  of  proceedings  would 
not  be  affected. 

John  E.  Hartshorn,  of  Cummings,  Stanley, 
Truitt  &  Cross,  took  the  opposing  view.  He 
said  the  melodramatic  atmosphere  some  feel 
has  been  present  at  televised  proceedings  in 
the  past  may  be  strong  enough  to  weigh  against 
the  admitted  interest  and  widened  attention 
gained  by  television.  He  said  he  opposed 
commercial  sponsorship. 

Attorney  Robert  J.  Annis,  who  was  moder- 
ator, explained  the  problem  is  not  limited  to 
investigating  committee  hearings  but  includes 
the  entire  legislative  process. 

Lamb  Hearing  Postponed 
By  FCC  Examiner 

Case  is  delayed  until  Sept.  15 
as  the  Senate  Interstate  &  For- 
eign Commerce  Committee  in- 
dicates Ohio  broadcaster  is  en- 
titled to  a  'bill  of  particulars' 
on  FCC  charges. 

THE  SENATE  Interstate  &  Foreign  Commerce 
Committee  stepped  into  the  fringes  of  the 
Edward  Lamb  controversy  before  the  FCC  last 
week  and  sent  the  Commission  a  letter  which 
indicated  that  members  of  the  Senate  group  are 
"unanimous"  in  feeling  Mr.  Lamb  is  entitled 
to  a  "bill  of  particulars"  on  the  FCC  charges 
[Closed  Circuit,  July  19,  5].  The  FCC  case, 
originally  set  for  July  28,  has  been  postponed 
to  Sept.  15,  at  the  request  of  Mr.  Lamb's 
counsel. 

FCC  ordered  hearing  on  the  license  renewal 
of  Mr.  Lamb's  WICU  (TV)  Erie,  Pa.,  to  de- 
termine if  Mr.  Lamb  earlier  made  false  repre- 
sentations to  the  Commission  that  he  never  had 
communist  associations,  which  he  continues 
firmly  to  deny. 

Mr.  Lamb  appeared  before  the  Senate  com- 
mittee to  protest  the  confirmation  of  Comr. 
John  C.  Doerfer  for  another  term  on  the  FCC 
on  the  ground  Mr.  Doerfer  was  the  "key"  to 
Mr.  Lamb's  problems.  Mr.  Doerfer  denied 
the  allegations  and  was  unanimously  confirmed 
[B»T,  July  5,  June  28]. 

Signed  by  Chairman  John  W.  Bricker,  the 
Senate  committee  letter  noted  Mr.  Lamb  testi- 
fied he  did  not  expect  the  Commission  to  grant 
him  a  bill  of  particulars  in  advance  of  the 
WICU  hearing  originally  scheduled  to  begin 
this  Wednesday.  The  letter  continued: 

This  Committee  does  not  hear  appeals  from 
the  FCC  nor  does  it  try,  in  advance,  to  tell  it 
what  to  do.  Nevertheless,  the  Committee  mem- 
bers are  unanimous  in  feeling  that  counsel  for 
WICU  is  entitled  to  receive  reasonably  in  ad- 
vance of  July  28,  the  equivalent  of  a  "bill  of 
particulars,"  specifying  the  charges  to  be  pre- 
sented and  naming  the  witnesses  to  be  called. 

The  Committee  anticipates  that  the  Commis- 
sion's action  will  be  in  harmony  with  this  view. 

FCC  Examiner  Herbert  Sharfman,  designated 
by  the  Commission  to  preside  over  the  WICU 


renewal  hearing,  on  Tuesday  granted  postpone- 
ment of  the  case  until  Sept.  15.  The  delay  will 
permit  handling  of  procedural  and  other  pre- 
liminary arguments,  as  well  as  allow  time  for 
FCC  to  consider  issuance  of  a  bill  of  par- 
ticulars as  a  result  of  the  Bricker  letter. 

A  few  days  earlier,  the  U.  S.  Court  of 
Appeals  in  Washington  turned  down  Mr.  Lamb 
in  his  request  that  the  temporary  stay  against 
the  Commission  holding  a  hearing  on  the 
communist  charge  be  continued  until  a  court 
decision  on  his  appeal.  Mr.  Lamb  appealed 
from  Federal  Judge  Edward  A.  Tamm's  denial 
of  his  request  for  an  injunction  to  prohibit  the 
FCC  from  holding  its  hearing  [B*T,  July  19, 
June  21].  Judge  Tamm,  however,  issued  a 
temporary  stay  against  the  FCC  until  Mr.  Lamb 
"perfected"  his  appeal.  This  was  done  two 
weeks  ago  when  he  filed  the  required  papers 
in  the  Appeals  Court. 

Kennedy  Bill  Would  Exempt 
Radio-Tv  From  Lobbying  Act 

THE  FEDERAL  Lobbying  Act  would  be  re- 
written with  radio-tv  exempted  from  its  provi- 
sions in  the  same  manner  that  newspapers  and 
other  publications  are  free  from  registration 
penalties  under  a  bill  (S  3775)  introduced  by 
Sen.  John  F.  Kennedy  (D-Mass.). 

Sen.  Kennedy  offered  his  measure  last  Mon- 
day. 

The  Lobbying  Act  as  written  now  is  not  -  | 
specific  about  radio-tv  although  there  is  little 
chance  that  radio-tv  operators  would  be  held 
to  be  "lobbying"  because  of  opinion  on  Con- 
gressional measures  expressed  on  the  air. 

The  section  proposed  by  Sen.  Kennedy:  Reg- 
istration would  not  apply  to  "a  newspaper,  a 
regularly  published  periodical  or  a  radio  or  tele- 
vision station  (including  an  owner,  editor,  pub- 
lisher or  employe  thereof)  which  in  the  ordinary 
course  of  business  publishes,  broadcasts  or  tele- 
casts news  items,  editorials  or  other  comments, 
or  paid  advertisements,  which  urge  the  passage 
or  defeat  of  any  legislation,  if  it,  its  owner,  pub- 
lisher, editor  or  employe,  engages  in  no  activities 
in  connection  with  the  passage  or  defeat  of  such 
legislation  other  than  appearing  before  a  com- 
mittee of  either  House  of  Congress  or  any  joint 
committee  thereof.  .  .  ." 

The  bill  was  referred  to  the  Senate  Judiciary 
Committee. 

Sen.  Kennedy  admitted  the  bill  had  little 
chance  during  this  fast-ending  session  of  Con- 
gress but  said  he  was  offering  the  bill  now  to 
permit  study  and  possible  action  next  year. 

Bills  to  Protect  FBI  Name 

LEGISLATION  has  been  introduced  in  both 
Houses  of  Congress  to  protect  the  name  of 
the  Federal  Bureau  of  Investigation  from  com- 
mercial exploitation  by  broadcasts,  telecasts, 
motion  pictures,  plays  and  the  like.  Sen.  Pat 
McCarran  (D-Nev.)  last  week  introduced  his 
S  3769  and  Rep.  Chauncey  W.  Reed  (R-Ul.) 
on  July  15  his  HR  9921  to  that  effect.  Both 
proposals,  to  amend  Sec.  709  of  Title  18  of 
the  U.  S.  Code,  have  been  referred  to  each 
chamber's  respective  judiciary  committee. 

FCC  Revises  Forms 

REVISION  of  application  forms  for  use  in  the 
experimental  tv,  international,  experimental 
facsimile  and  developmental  broadcast  services 
were  announced  last  week  by  FCC,  effective 
Sept.  1.  Forms  309,  310  and  311  are  simplified, 
FCC  said,  while  Forms  312  and  318  are  deleted. 


Page  52    •    July  26,  1954 


Broadcasting   •  Telecasting 


/ 


/ 


\ 


\ 


\ 


\ 


/  In  Kentucky  and  Southern  Indiana 

it's ... 


Broadcasting   •  Telecasting 


July  26,  1954    •    Page  53 


GOVERNMENT 


FCC  Anti-Red  Rule 
Draws  Mixed  Comment 

Measure  will  bar  from  licenses 
communists  or  those  'not  of 
good  moral  character.' 

MIXED  reaction  was  evidenced  last  week  in 
the  handful  of  comments  filed  on  FCC's  no- 
tices on  proposed  rule  making  to  declare  in- 
eligible for  commercial  and  amateur  operator 
licenses  anyone  who  is  a  communist  or  "not 
of  good  moral  character"  [B«T,  June  21,  14]. 

The  proposals  represent  an  effort  by  the 
Commission  to  tighten  communication  security 
in  cooperation  with  Sen.  Alexander  Wiley 
(R-Wis.),  chairman  of  the  Senate  Foreign 
Relations  Committee  and  its  subcommittee  on 
espionage,  sabotage  and  subversion. 

Involving  modification  of  Parts  12  and  13 
of  the  Commission  rules,  the  proposed  changes 
would  make  ineligible  to  hold  a  license  "any 
person  who  is  a  member  of  the  Communist 
Party  or  any  organization  which  has  been 
required  to  register  as  a  Communist-action  or 
Communist-front  organization  under  provisions 
of  the  Internal  Security  Act  of  1950,  or  any 
organization  which  advocates  or  teaches  the 
overthrow  of  the  U.  S.  Government  or  the 
government  of  any  political  subdivision  thereof 
by  force  or  violence."  FCC  also  would  license 
only  those  of  "good  moral  character"  and 
would  not  license  any  person  convicted  of  a 
felony. 

Support  for  the  proposals  was  indicated  by 
National  Assn.  of  Broadcast  Engineers  &  Tech- 
nicians (CIO),  Cecil  E.  Smith,  manager-chief 


TN  the  only  two  cases  which  have  been  decided 
X  by  the  U.  S.  Court  of  Appeals  in  the  last 
18  months  involving  the  right  of  the  FCC  to 
deny  petitions  or  protests  without  a  hearing — 
the  Commission  has  had  its  knuckles  rapped. 

The  appellate  court  ruled  in  both  the  Zenith 
and  Camden,  Ark.,  cases  that  the  Commission 
must  give  protestants  a  hearing  if  there  is  any 
possible  chance  they  might  be  hurt — or,  the 
court  implied,  the  FCC  must  give  much  more 
serious  consideration  to  the  reasons  for  turning 
down  such  requests  than  it  has  in  the  past. 

In  the  Zenith  case — involving  ch.  2  in  Chi- 
cago— the  FCC  dismissed  that  company's  appli- 
cation on  the  ground  it  had  not  participated  in 
the  allocation  proceeding  or  in  the  renewal  and 
transfer  hearings  regarding  the  then  WBKB 
(TV)  on  ch.  4.  Zenith  appealed  to  the  court, 
based  its  case  on  the  law  which  forbids  the 
Commission  to  deny  an  application  without  a 
hearing. 

The  court  held  that  Zenith  was  right.  Zenith 
is  now  engaged  in  a  hearing  with  CBS  (whose 
WBBM-TV  is  operating  on  ch.  2  in  Chicago) 
for  that  frequency.  The  court  refused  to  give 
Zenith  a  stay  against  WBBM-TV's  move  from 
ch.  4  to  ch.  2,  but  permitted  CBS  to  move  its 
Chicago  tv  outlet  to  the  lower  channel  tem- 
porarily pending  the  outcome  of  the  Zenith 
litigation. 

In  the  Camden,  Ark.,  case,  the  Commission 
had  granted  the  sale  of  KPLN  in  that  city  and 
denied  a  protest  by  KAMD,  also  operating  in 
that  city.  KAMD  appealed,  and  the  court  in  a 
decision  two  weeks  ago  said  it  was  obvious  that 
both  stations  were  competitive  and  that  KAMD 


engineer  of  KUOA  Siloam  Springs,  Ark.,  RCA 
Communications  Inc.,  Lake  Carriers  Assn., 
American  Merchant  Marine  Institute  and  a 
number  of  amateurs  and  "ham"  clubs.  Other 
amateurs,  however,  questioned  the  proposals 
in  part  or  in  whole. 

Friends  Committee  on  National  Legislation 
(Quaker  group)  urged  FCC  not  to  adopt  the 
rules  without  a  full  scale  hearing  as  the  rules 
may  constitute  a  "stringent  and  unnecessary 
curb  on  the  freedom  of  expression." 

Conference  of  American  Maritime  Unions 
noted  extensive  security  provisions  already  are 
in  force  bv  other  agencies  covering  seamen  and 
urged  withdrawal  of  the  proposals  or  an  order 
for  public  hearing. 

American  Communication  Assn.  attacked  the 
proposals  as  applying  for  the  first  time  a  "polit- 
ical test"  to  the  800,009  persons  who  hold 
licenses.  ACA  contended  "serious  questions  of 
statutory  and  constitutional  authority  are 
raised." 

American  Civil  Liberties  Union  pointed  out 
the  "lovalty  oath"  would  not  deter  espionage 
agents  from  using  radio  facilities  and  "the  min- 
imal contributions  the  oath  would  make  to 
security  must  be  weighed  along  with  its  in- 
fringements on  civil  liberties."  The  risks  to 
civil  liberties  are  so  great,  ACLU  said,  that  the 
proposals  should  not  be  adopted. 

Pacifica  Foundation,  operator  of  KPFA  (FM) 
Berkeley,  Calif.,  "the  listener  sponsored  sta- 
tion," rejected  the  proposals  as  "unconstitu- 
tional an:!  an  unwarranted  extension  of  regula- 
tory power."  KPFA  held  the  proposals  violate 
the  Communications  Act's  ban  on  FCC's  power 
to  censor  or  interfere  with  free  speech  in  radio. 

Pointin?;  to  the  fact  that  in  America  "the 
right  to  control  one's  own  business  and  prop- 


had  claimed  economic  injury  which  "was 
sufficient  to  identify  it  as  a  party  in  interest." 
A  hearing  on  KAMD's  protest  is  required,  the 
court  said. 

IN  the  only  other  case,  which  has  moved 
through  the  court,  the  Commission  itself 
backed  out  of  defeating  its  position  in  turning 
down  a  protest.  WGRD  Grand  Rapids  protested 
the  grant  of  Muskegon,  Mich.,  ch.  35  to  WTVM 
(TV).  After  the  Commission  denied  its  protest, 
WGRD  appealed  and  asked  for  a  stay.  The 
stay  was  denied,  but  immediately  thereafter, 
after  the  Justice  Department  refused  to  accept 
the  Commission's  reasoning  that  WGRD  was 
not  a  party  in  interest,  the  Commission  asked 
the  court  to  remand  the  case  for  a  hearing. 

In  seeking  a  stay  order  from  the  courts, 
appellants  must  convince  the  judges  that  they 
will  suffer  real  harm  if  the  action  they  are  con- 
testing is  allowed  to  go  into  effect  immediately, 
that  the  public  will  not  suffer  if  a  stay  is  granted, 
and  that  there  is  a  good  possibility  they  may 
win  their  case. 

Although  the  granting  of  a  stay  does  not  in- 
dicate the  outcome  of  the  final  decision  on  a 
case,  it  does  mean  that  there  may  be  some  merit 
to  it.  Therefore,  the  court's  actions  in  requests 
for  stays  might  be  considered  a  straw  in  the 
wind. 

In  the  St.  Louis  ch.  11  case,  KSTM-TV,  an 
existing  uhf  station  on  ch.  36  in  that  market, 
applied  for  that  vhf  wavelength.  The  Commis- 
sion refused  to  accept  the  application  on  the 
ground  that  it  could  not  file  for  a  new  facility 
in  the  same  city  in  which  it  held  a  grant.  The 
court  granted  the  request  for  a  stay,  but  gave 
the  FCC  alternatives  which  permitted  the  ch.  1 1 


erty  and  the  right  to  hold  one's  own  religious 
and  political  opinions"  have  always  been  funda- 
mental, KPFA  concluded  that  "subject  to  the 
professional  and  technical  standards  of  the 
Commission,  Pacifica  Foundation  .  .  .  stands 
by  its  right  to  select  and  employ  engineers  and 
operators  of  its  own  choice,  based  solely  on 
their  professional  competence,  and  not  subject 
to  discriminatory  and  irrelevant  tests  of 
opinion." 

First  Tall  Tower  Report 
To  Be  Submitted  Aug.  16 

DRAFT  of  a  report  recommending  the  im- 
provement of  existing  tall  tower  lighting  and 
marking  standards,  now  being  written  by  a 
subcommittee  of  the  special  study  group  of 
the  Washington  Air  Coordinating  Committee 
[B«T,  July  5],  will  be  submitted  to  the  mem- 
bers of  the  working  committee  Aug.  16,  it  was 
learned  last  week. 

If  approved  then,  it  was  explained,  the  re- 
port will  be  submitted  to  members  and  asso- 
ciate members  of  the  full  committee  Aug.  23. 

The  report,  which  is  considered  as  winding 
up  the  first  phase  of  the  study,  is  based  on 
consideration  of  the  hazards  to  air  navigation 
of  tall  towers,  particularly  tv  structures,  and 
supporting  guy  wires.  It  calls  for  the  working 
group  to  take  up  methods  of  improving  present 
lighting  and  marking  standards,  including  means 
of  identifying  guy  wires.  At  a  public  hearing 
last  month,  only  two  witnesses  appeared,  both 
seeking  more  stringent  standards  for  tall  struc- 
tures. These  were  Frank  B.  Brady,  represent- 
ing the  Air  Transport  Assn.,  and  Col.  A.  B. 
McMullen,  National  Assn.  of  State  Aviation 
Officials. 


hearing  to  commence  with  one  of  the  issues  the 
right  of  KSTM-TV  to  have  its  application  ac- 
cepted. 

In  the  Spartanburg,  S.  C,  case,  the  Commis- 
sion granted  WSPA-TV  on  ch.  7  there  the  right 
to  move  its  transmitter  location  to  a  site  nearer 
Greenville,  S.  C.  The  first  authorization  was 
temporary.  This  was  protested  by  uhf  stations 
WAIM-TV  Anderson,  S.  C,  and  WGVL  (TV) 
Greenville.  The  court  granted  the  stay.  The 
Commission  then  granted  the  Spartanburg  sta- 
tion a  permanent  modification  of  its  CP  to 
locate  its  transmitter  near  Greenville.  Again 
the  uhf  stations  protested,  and  again  the  court 
granted  the  stay. 

ON  the  other  hand,  and  just  to  ensure  that 
nobody  gets  any  idea  that  any  and  all  re- 
quests for  stays  will  be  granted,  the  court  has 
denied  stays  to  (1)  ch.  54  WTVI  (TV)  Belle- 
ville, 111.  (St.  Louis)  whose  application  to  change 
to  ch.  4  was  refused  by  the  Commission  on  the 
ground  that  it  was  filed  after  the  30-day  "um- 
brella" provision;  (2)  to  uhf  WCAN-TV  Mil- 
waukee against  the  Commission's  allocation  of 
ch.  6  to  Whitefish  Bay,  Wis.;  (3)  to  KOA  Den- 
ver which  is  battling  the  FCC's  grant  of  frequ- 
ency change  and  power  boost  to  KOAT  Albu- 
querque, and  (4)  to  WSAY  Rochester,  N.  Y., 
which  sought  an  impounding  of  profits  of  share 
time  tv  stations  WHEC-TV  and  WVET-TV  in 
that  city. 

The  30-day  rule  is  an  FCC  regulation  which 
prohibits  the  filing  of  a  competing  application 
less  than  30  days  before  the  hearing  begins. 
It  is  designed  to  serve  as  a  cutoff  date  so  that 
applicants  can  go  to  hearing  with  certain  knowl-  ' 
edge  of  who  their  competitors  are.  This  "um- 
brella" was  extended  to  60  days  in  the  Commis- 
sion's new  hearing  procedures  issued  two  weeks 
ago  [B*T,  July  19]. 


Hearing  Rights  Safeguarded  by  Appellate  Court 


Page  54    •    July  26,  1954 


Broadcasting    •  Telecasting 


For  32  years  WGY  has  been  The  Radio 
Voice  of  the  Great  Northeast,  daily 
serving  878,130  radio  families 
in  53  counties  of  Eastern  New 
York  and  Western  New  England. 


A  GENERAL  ELECTRIC  STATION 

So.ol»g<.Sp,.|shu»011 

.SCHENECTADY 

Palatine  Bridge  fScfii 


Measure  of  a  Great 
Radio  Station 


Represented  Nationally  by 

THE  HENRY  I.  CHRISTAL  CO.,  INC 

NEW  YORK  •  BOSTON  •  CHICAGO  •  DETROIT  •  SAN  FRANCISCO 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  55 


SCHARFELD  QUESTIONS  HEARING  METHODS 


m. 

MR.  SCHARFELD 


New  procedures  of  FCC  doubt- 
ed by  chairman  of  ABA  com- 
mittee on  communications. 

GRAVE  doubts  that  the  FCC's  new  hearing 
procedures  [B»T,  July  19]  will  work  out  sat- 
isfactorily were  expressed  last  week  by  Arthur 
W.  Scharfeld,  chair- 
man of  the  Com- 
mittee on  Commu- 
nications, Adminis- 
trative Law  Section, 
American  Bar  Assn. 

In  a  last  minute 
supplement  to  his 
31 -page  yearly  re- 
port, Mr.  Scharfeld, 
senior  member  of 
the  Washington  law 
firm  of  Scharfeld, 
Jones  &  Baron, 
termed  certain  fac- 
tors in  the  new 
hearing  methods  "a  retreat  to  a  position  further 
back  than  that  taken  prior  to  the  establish- 
ment of  the  points  of  reliance  system."  He 
said  that  the  new  rules  do  not  meet  the  full 
requirements  of  Sec.  309  of  the  Communica- 
tions Act  or  the  aim  of  the  President's  Con- 
ference on  Administrative  Procedure. 

The  FCC's  new  hearing  procedures  call  for 
a  written  affirmative  case  and  eliminate  the 
"points  of  reliance"  requirement  which  has 
caused  a  lot  of  contention. 

In  discussing  the  new  written  presentation 
for  direct  examination,  Mr.  Scharfeld  called 
attention  to  the  Commission's  qualification 
that  oral  examination  will  be  permitted  to 
"explain"  the  direct  testimony.  This,  Mr. 
Scharfeld  contended,  is  a  loophole  which  will 
cause  contests  on  what  is  an  "explanation"  as 
against  its  "amplification."  The  Commission 
specifically  ruled  out  oral  "amplification"  of 
written  presentations. 

Written  presentations,  Mr.  Scharfeld  said, 
resulted  in  the  loss  of  the  creditability  factor 
and  the  appearance  and  presentation  judg- 
ments possible  only  with  personal  testimony. 
It  could  result,  he  said,  in  "canned"  testimony 
and  the  substitution  of  literary  talent  for 
knowledge  of  the  principals. 

Mr.  Scharfeld  also  felt  that  the  lack  of  a 


Sponsor  Apologizes 

CAPITAL  Transit  Co.,  Washington,  D. 
C,  which  sponsored  news  commentator 
Drew  Pearson  on  WTOP-TV  Washington, 
has  apologized  to  Sens.  Styles  Bridges  (R- 
N.  H.)  and  Herman  Welker  (R-Idaho) 
for  statements  made  about  the  two  Sena- 
tors during  Mr.  Pearson's  June  20  tele- 
cast. Letters  of  apology  from  the  firm's 
president,  J.  A.  B.  Broadwater,  placed  in 
the  Congressional  Record  last  week  by 
Sen.  Barry  M.  Goldwater  (R-Ariz.),  said 
Mr.  Pearson's  statements  did  not  reflect 
the  views  of  Capital  Transit  and  that  the 
firm  does  not  intend  to  renew  its  contract 
with  the  Washington  commentator. 


requirement  for  specification  and  particulari- 
zation  in  advance  of  hearings  will  permit  sur- 
prise testimony  "with  consequent  unfairness 
as  well  as  delays  .  .  ." 

The  bulk  of  Mr.  Scharfeld's  report  is  a 
discussion  of  Commission  actions  during  the 
past  year,  with  significant  emphasis  on  pur- 
ported inconsistencies. 

The  Commission  has  gone  too  far  in  per- 
mitting competing  media  to  become  "parties 
in  interest"  in  protest  cases,  Mr.  Scharfeld  said. 
He  also  said  the  Commission  has  been  incon- 
sistent in  granting  standing  as  a  protestant  to 
one  party  who  did  not  meet  the  requirements 
of  spelling  out  the  facts  and  charges  relied  on 
with  specificity,  yet  denying  it  to  another  party 
which  did  meet  that  criterion.  Mr.  Scharfeld 
also  questioned  the  legality  of  oral  argument 
on  protests  rather  than  full  "evidentiary"  hear- 
ings. Maybe  the  Commission  is  seeking  to 
minimize  the  impact  of  a  protest  on  the  early 
establishment  of  tv  service,  Mr.  Scharfeld  sug- 
gested, and  then  added: 

"To  minimize,  however,  is  also  to  nullify; 
what  Congress  giveth,  the  Commission  taketh 
away." 

EDUCATIONAL  TV 
GRANTED  AT  TULSA 

THE  32nd  noncommercial  educational  tv 
grant  was  issued  by  the  FCC  last  week  to 
Oklahoma  Educational  Tv  Authority  for  vhf 
ch.  11  at  Tulsa.  This  is  the  second  noncom- 
mercial educational  grant  in  as  many  weeks. 

The  new  tv  station  will  operate  with  effective 
radiated  power  of  75.9  kw  visual  and  45.7  kw 
aural  with  antenna  height  above  average  ter- 
rain of  1,270  ft.  The  application  disclosed 
that  the  grantee  proposes  to  lease  its  transmitter 
site  from  vhf  ch.  6  KOTV  (TV)  Tulsa. 

Foundation  Quiz 
Under  New  Attack 

A  SPECIAL  House  Committee  which  has 
ground  to  a  stop  in  its  investigations  of  tax- 
exempt  foundations  ran  into  new  criticism  that 
the  special  group  itself  be  investigated. 

Rep.  Jacob  K.  Javits  (R-N.  Y.)  last  week 
proposed  that  the  House  Rules  Committee  in- 
vestigate the  special  group  headed  by  Rep. 
Carroll  Reece  (R-Tenn.)  Rep.  Reece  has 
charged  the  Ford  Foundation,  which  finances 
the  Tv-Radio  Workshop,  of  appropriating  $15 
million  "to  'investigate'  the  investigating  powers 
of  Congress."  Mr.  Reece's  committee  also  had 
been  considering  taking  testimony  from  the 
H.  L.  Hunt-financed  Facts  Forum,  producer  of 
several  radio-tv  shows  [B«T,  June  7,  May  31, 
17].  The  committee  ended  its  public  hearings 
after  a  series  of  stormy  sessions. 

If  Rep.  Javits'  proposal  is  approved,  it  would 
call  on  the  Rules  Committee  to  recommend 
probing  the  Reece  Committee. 

Meanwhile,  a  proposal  by  Sen.  Pat  McCarran 
(D-Nev.)  affecting  foundations  was  killed  last 
week  by  a  Senate  and  House  joint  conference 
committee. 

Sen.  McCarran's  amendment  adopted  July  1 
as  an  amendment  to  the  omnibus  tax  reform 
bill,  would  have  ended  the  tax-free  status  of 
foundations  which  contributed  to  "subversive" 
organizations  or  their  members. 

Foundations    had    argued   that  inadvertent 


violations  of  this  ban  could  not  have  been 
avoided. 

Paul  G.  Hoffman,  board  chairman  of  the 
Fund  for  the  Republic  Inc.,  set  up  as  a  separate 
operation  by  the  Ford  Foundation  and  against 
which  Rep.  Reece's  remarks  were  directed,  last 
week  denied  the  charges  saying  the  Fund  is  com- 
pletely independent  of  the  Ford  Foundation. 

Ex-Sen.  Moody  Dies; 
Was  Radio-Tv  Moderator 

FORMER  radio-tv  forum  moderator  and  ex- 
U.  S.  Senator  Blair  Moody,  Michigan  Demo- 
crat, died  last  Wednesday  at  University  Hos- 
pital, Ann  Arbor,  Mich.  He  was  52.  Mr. 
Moody,  who  was  to  resume  his  campaign  for 
the  Democratic  senatorial  nomination,  planned 
to  run  against  Sen.  Homer  E.  Ferguson  (R- 
Mich.)  in  November.  Only  a  few  hours  before 
his  death,  Mr.  Moody's  campaign  headquarters 
had  issued  a  statement  reporting  he  was  recu- 
perating from  an  attack  of  virus  pneumonia. 

Before  being  appointed  in  1951  to  the  Senate 
by  Gov.  G.  Mennen  Williams,  to  fill  the  unex- 
pired term  of  the  late  Sen.  Arthur  H.  Vanden- 
berg,  Mr.  Moody  moderated  for  six  years  a 
radio-tv  program,  Meet  Your  Congress.  He  was 
Washington  correspondent  for  the  Detroit  News 
for  18  years  before  entering  the  Senate.  He 
was  defeated  in  1952  for  election  to  the  Senate 
in  his  own  right  by  Charles  E.  Potter  (R-Mich.), 
then  a  House  member  and  currently  chairman 
of  the  Senate  Communications  Subcommittee. 
Mr.  Moody  held  a  10%  minority  interest  in 
Independent  Tv  Inc.,  applicant  for  a  tv  ch.  6 
outlet  at  Whitefish  Bay,  Wis.  He  also  was  14% 
stockholder  in  Independent  Newspapers  Co. 
and  10%  in  Leader  Newspapers  Inc. 

Fetzer  Answers  FCC 
On  Lincoln  Transfer 

TRANSFER  of  ch.  12  facilities  of  KOLN-TV 
Lincoln,  Neb.,  from  John  E.  Fetzer  interests 
to  a  trustee,  with  eventual  operation  by  the 
U.  of  Nebraska,  does  not  involve  violation  of 
FCC's  duopoly  rule,  the  Commission  has  been 
informed  in  letters  answering  FCC's  McFar- 
land  letter  indicating  a  hearing  on  the  bid  may 
be  necessary  [B»T,  May  17,  March  29]. 

Mr.  Fetzer,  whose  purchase  of  ch.  10  KFOR- 
TV  Lincoln  was  approved  by  FCC  upon  dis- 
position of  the  ch.  12  facilities,  told  the  Com- 
mission the  purpose  of  first  transferring  the  ch. 
12  facilities  to  a  trustee  was  to  expedite  a  switch 
of  KOLN-TV  to  ch.  10  since  the  university  was 
not  prepared  to  assume  direct  ownership  at  this 
time. 

He  indicated  that  although  his  firm  will  pro- 
vide for  operation  of  the  transmitter  and  supply 
studio  facilities  and  other  services,  actual  pro- 
gramming functions  and  responsibility  will  be 
assumed  by  the  trustee  in  cooperation  with  the 
U.  of  Nebraska.  Mr.  Fetzer  said  he  would  not 
permit  himself  to  be  put  in  any  position  to 
influence  policy  or  programming. 

His  explanation  was  affirmed  by  the  trustee, 
Byron  J.  Dunn,  a  local  banker,  and  by  Clifford 
M.  Hardin,  chancellor  of  the  school.  Mr.  Har- 
din wrote  FCC  that  the  school's  board  of, 
regents  has  approved  appointment  of  a  tele- 
vision committee  to  consult  and  cooperate  with 
Mr.  Dunn  in  program  operation  of  the  station, 
providing  student  and  faculty  services  as  well 
as  other  school  facilities. 


Page  56    •    July  26,  1954 


Broadcasting    •  Telecasting 


Elliott  Gove  Deacon  Doubleday  Jim  Deline  Fred  Hillegas 

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Broadcasting   •  Telecasting 


July  26,  1954    •    Page  57 


GOVERNMENT 


STATIONS 


House  Unit  Hits  Air  Force 
On  RCA  Radio  Contract 

THE  Air  Force  last  week  came  under  fire  from 
a  House  subcommittee  which  charged  it  with 
contracting  with  RCA  for  some  $100  million 
in  radio  equipment  which  the  congressmen  said 
has  proved  unsatisfactory. 

In  a  House  Military  Operations  subcommit- 
tee report  released  by  Rep.  R.  Walter  Riehlman 
(R-N.  Y.),  the  Air  Force  was  criticized  sharply 
for  ordering  in  large  quantities  long-range  send- 
ing and  receiving  sets  (transceivers)  for  air- 
craft, before  the  equipment  had  been  "com- 
pletely developed  or  tested." 

The  report  was  approved  by  the  full  House 
Government  Operations  Committee. 

The  subcommittee  said  the  Air  Force  in  De- 
cember 1950  ordered  307  of  the  transceivers 
from  RCA,  later  increasing  the  contract  to 
3,900  sets  for  an  estimated  $54  million.  A 
second  contract  for  1,843  sets  plus  test  equip- 
ment at  a  cost  of  $38  million  was  awarded  in 
April  1953,  despite  serious  and  obvious  defects 
in  the  sets,  the  report  said.  The  latter  contract 
was  cancelled  three  weeks  ago. 

Some  790  sets  had  been  delivered  by  last  June 
30,  the  report  said.  The  subcommittee  charged 
"complete  reliance"  by  the  Air  Force  on  the 
unproven  model  and  said  at  times  during  the 
Korean  crisis  numerous  aircraft  were  without 
long-range  equipment.  The  Air  Force  now  is 
using  substitute  equipment,  the  report  said. 

RCA  officials  in  New  York  declined  comment 
except  to  refer  to  a  section  of  the  subcommittee 
report  which  said  "there  was  no  evidence  re- 
flecting upon  RCA's  integrity  or  upon  its  good 
faith  in  its  effort  to  solve  these  difficult  en- 
gineering problems." 

Commission  Approves  Sales 
Of  Five  Station  Properties 

SALES  of  WHAR  Clarksburg,  W.  Va.;  WKYR 
Keyser,  W.  Va.;  KLIL  Estherville,  Iowa;  WKAI 
Macomb,  111.,  and  WHYN-AM-FM-TV  Spring- 
field, Mass.,  received  FCC  approval  last  week. 

WHAR  and  WKYR  were  purchased  by 
Robert  K.  Richards,  NARTB  administra- 
tive vice  president,  and  Walter  Patterson, 
former  general  manager  of  WKHM  Jackson, 
Mich.  Each  will  be  one-half  owner  of  the 
stations.  Sale  price  of  the  WHAR  facility  was 
$90,000,  while  WKYR  exchanged  hands  for 
$45,000  [B»T,  May  24]. 

Mr.  Richards  is  planning  to  start  a  public 
relations  practice  in  Washington  Oct.  1. 

In  another  two-station  sale  approved  last 
week,  WKAI  and  KLIL  were  sold  to  Dr. 
Edward  Schons  and  William  E.  Schons.  WKAI 
was  sold  by  the  Macomb  Broadcasting  Co.  for 
$22,028.  Consideration  for  the  KLIL  facility 
was  $19,000.  Messrs.  Edward  and  William  E. 
Schons,  associated  in  the  ownership  of  WDUZ 
Green  Bay,  Wis.,  and  WMAW  Menominee, 
Mich.,  make  the  purchase  as  50%  owners  each. 

In  Springfield,  50%  interest  in  WHYN-AM- 
FM-TV  was  sold  to  Republican  Television  Inc. 
for  $250,000.  Republican  Tv  Inc.  is  owned 
by  employe  pension  funds  of  the  Springfield 
Daily  News,  Republican  and  Union.  Remain- 
ing WHYN  principals  own  the  Holyoke  Tran- 
script and  North  Adams  (Mass.)  Transcript 
[B«T,  March  8]. 

GOVERNMENT  PEOPLE 

Bob  F.  Allison,  director  of  newsreel  dept., 
KTTV  (TV)  Hollywood,  on  leave  of  absence 
to  head  television  production  for  Republican 
National  Committee  in  Washington. 

George  E.  Sterling,  FCC  Commissioner,  vaca- 
tioning at  Maine  home  through  end  of  month. 


KWTV  (TV)  CHARGES  'FOUL'  IN  ROW 
WITH  OKLAHOMA  CITY  RIVAL  WKY-TV 


KWTV  says  its  competitor  violated 
lack  of  ethics.  WKY-TV  says  the  c 

AN  INTRA-VHF  controversy  developed  last 
week  as  an  aftermath  of  the  Senate  uhf  inquiry 
[B«T,  June  7,  et  seq]  when  Edgar  T.  Bell, 
general  manager  of  KWTV  (TV)  Oklahoma 
City,  complained  that  WKY-TV  there  had  un- 
fairly used  information  supplied,  on  request,  to 
the  joint  vhf  industry  committee  that  took  part 
in  the  Potter  hearing. 

Mr.  Bell  notified  members  of  the  vhf  com- 
mittee that  he  felt  a  "complete  lack  of  ethics 
and  a  violation  of  confidence"  existed  in  the 
use  of  KWTV's  information  by  WKY-TV. 

In  reply,  Hoyt  Andres,  assistant  station 
manager  of  WKY-TV,  told  B*T  the  Bell 
charges  were  "naive  and  unfounded"  and  that 
the  information  was  a  matter  of  public  record. 

Two  members  of  the  informal  vhf  committee 
—Paul  R.  Bartlett,  KFRE  Fresno,  Calif.,  a  tv 
applicant,  and  Hugh  Halff,  WOAI-TV  San  An- 
tonio— criticized  competitive  use  of  the  KWTV 
data  in  reply  to  B»T  requests  for  comment. 

Mr.  Bell's  July  17  letter  to  members  of  the 
vhf  group  said  the  incident  pointed  up  "re- 
luctance of  individual  stations  to  cooperate  in 
industry  projects."  He  enclosed  photostats  of 
wires  and  correspondence  relative  to  the  Senate 
hearings. 

He  recalled  that  a  May  28  telegram  from  the 
vhf  group  sought  data  about  set  circulation, 
program  resources,  economic  support  and  finan- 
cial matters.  Pierson  &  Ball,  Washington 
attorneys,  represented  the  vhf  group.  The 
KWTV  letter,  he  continued,  outlined  difficulties 
at  the  time  the  station  first  went  on  the  air, 


KWTV  (TV)  Oklahoma  City  General  Man- 
ager Edgar  T.  Bell  (I)  and  Brooke  Loring, 
station's  personality,  seem  none  the  worse 
from  their  560-ft.  on-the-air  inspection  of 
the  station's  partially-completed  1,572- 
foot  tower.  The  trip  was  made  by  way  of 
the  cable-elevated  cage  (rear)  during  the 
Brooke  Loring  at  Home  show  with  a  micro- 
phone carried  in  the  cage  and  tv  camera 
shots  made  on  the  ground  with  a  tele- 
photo  lens.  With  them  is  Roy  Mizell, 
construction  superintendent,  who  rode 
atop  the  cage. 


confidential  information,  showed 

harges  are  naive  and  unfounded. 

including  the  set  adjustment  problem  in  a 
market  that  had  only  one  station  for  several 
years. 

At  this  point  Mr.  Bell  charged  competitive 
use  of  his  material.  "The  final  inclosure,"  he 
wrote,  "a  copy  of  a  memorandum  'To  All  Katz 
Associates',  signed  by  John  Haberlan  of  WKY- 
TV,  is  the  result  of  your  request  to  me,  and  my 
provision  of  information  requested  for  the  over- 
all good  of  the  industry.  Aside  from  the  fact 
that  the  portion  of  my  letter  which  is  quoted  is 
taken  out  of  context,  it  is  my  opinion  Mr. 
Haberlan's  letter  displays  a  complete  lack  of 
ethics  and  a  violation  of  confidence. 

"We  understand,  of  course,  that  anything 
introduced  in  a  hearing  such  as  this  is  public 
property.  We  are  quite  concerned,  however, 
about  the  propriety  of  an  industry  committee 
asking  information  of  an  industry  nature  from 
stations  and  then  allowing  a  member  of  the 
committee  to  use  portions  of  such  information 
for  competitive  purposes.  Especially  is  this 
true,  when  the  information  referred  to  existed 
during  the  first  30  to  60  days  of  our  operation 
and  is  not  of  a  current  nature.  .  .  ." 

KWTV  Complaint 

Mr.  Bell's  complaint  included  a  photostat  of 
a  letter  "To  All  Katz  Sales  Associates"  under 
the  WKY-TV  letterhead  and  dated  June  21. 
After  observing  that  P.  A.  Sugg  of  WKY-TV 
had  just  returned  from  the  Potter  hearings,  the 
letter  over  Mr.  Haberlan's  signature  said: 

"We  suggest  you  use  the  following  factual 
excerpts  from  Edgar  T.  Bell's  letter  on  all  com- 
petitive problems: 

"  'KWTV  found  with  the  operation  of  ch.  4, 
during  the  four  years  prior  to  our  ch.  9, 
made  a  problem  for  many  viewers  in  our  Class 
B  and  fringe  areas.  These  people  had  all  in- 
stalled low-band  ch.  4  antennas.  We  will  meet 
this  situation  again  when  we  start  our  operation 
from  our  1,572-foot  tower.  In  other  words, 
thousands  of  television  set  owners  have  found 
for  the  best  reception  in  the  outlying  areas,  that 
the  installation  of  a  ch.  9,  or  high-band  antenna, 
or  the  installation  of  an  all-service  antenna,  is 
advisable  for  the  best  reception'." 

The  photostat  of  the  WKY-TV  letter  in- 
cluded this  sentence:  "Here  is  a  frank  state- 
ment, with  pertinent  confession  underlined, 
from  the  general  manager  of  KWTV  that  says 
they're  presently  encountering  antenna  problems 
in  their  Class  B  area.  .  .  ." 

Mr.  Andres'  statement  to  B»T  of  the  WKY- 
TV  position  follows: 

"Mr.  Bell's  implication  that  Mr.  Sugg  made 
unethical  use  of  his  station's  data  is  both  naive 
and  unfounded.  In  the  first  place  the  vhf  group, 
as  the  original  telegram  states,  was  informal 
and  unorganized.  Mr.  Sugg  had  no  more 
stature  or  responsibility  in  this  group  than  did 
Mr.  Bell  or  any  other  station  operators. 

"The  telegram  particularly  requested  infor- 
mation with  respect  to  set  circulation,  program 
resources,  economic  support  and  a  statement 
on  money  risked  and  losses  incurred.  Mr.  Bell's 
statement  went  beyond  this  and  included  ad-* 
mission  of  difficulties  in  respect  to  low-band 
and  high-band  antennas.  ...  It  seems  curious 
that  he  (Mr.  Bell)  should  expect  to  submit  to 
a  Senate  subcommittee  information  which 
promptly  became  public  record  available  to 


Page  58 


Juh  26,  1954 


Broadcasting 


Telecasting 


SwM  Mr* 


....  The  Measure  of  a  GREAT 


Radio  Station 


MANAGEMENT 

WTAG  was  Central  New  England's  first  radio 
station.  Through  30  years  of  successful  opera- 
tion, it  has  maintained  its  "first**  position. 

Managerial  reponsibilities  today  include  direction 
of  a  staff  of  60  people — with  active  participation 
not  only  in  its  own  field,  but  in  the  local  affairs  of 
civic,  social  and  business  groups. 

WTAG  is  associated  with  the  Worcester  Telegram 
and  The  Evening  Gazette:  it  is  a  Basic  CBS  affiliate. 


PUBLIC  SERVICE 

WTAG  is  unsurpassed  in  the  areas  of  public  serv- 
ice which  are  of  proven  value  to  Central  New 
Englanders. 

Over  6,000  station  breaks  and  nearly  400  hours  of 
community  promotion  are  provided  annually  by 
WTAG. 

A  full-time  Community  Service  Director  plans 
and  produces  material  covering  worthy  subjects 
and  is  available  for  liaison  work  in  community 
projects. 


FACILITIES 

With  power  —  5,000  watts  — 
and  frequency  —  580  kilocycles, 
\5  TAG  has  the  right  combina- 
tion for  blanketing  the  Central 
New  England  area.  It  has  sepa- 
rate FM  and  AM  transmitting 
stations  in  ideal  locations. 

A  modern,  completely  equipped 
mobile  unit  provides  on-the- 
spot  production. 


WTAG 


WORCESTER 

MASSACHUSETTS 


Its  main  office  is  in  the  central 

business  section  of  Worcester,  with  three  studios, 
and  facilities  for  tape  recording  and  transcribing. 
TSTAG  is  technically  self-sufficient,  with  an 
auxiliary  transmitter  and  standby  generators. 

PROGRAMMING 

Central  New  England's  population  of  1.029,110 
is  unusually  diversified  in  its  living  and  work 
habits.  They  like  programs  with  local  flavor, 
and  WTAG  provides  them,  with  nearly  half  of  its 
weekly  122  broadcast  hours  locally  produced. 

To  personalize  these  programs,  WTAG  has  men 
and  women  specialists  of  long-established  popu- 
larity in  women's  affairs,  sports,  classical  and 
popular  music,  agriculture,  cooking,  civic  affairs, 
children's  interests. 

Four  experienced  newsmen  devote  full  time  to 
news  coverage,  with  access  to  material  from  the 
AP  and  200  correspondents  of  the  Worcester 
Telegram  and  The  Evening  Gazette. 

A  program  publicity  director  rounds  out  WTAG's 
excellent  program  facilities. 


MARKET 

Diversification  and  stability 
through  industrial  expansion, 
agricultural  prominence,  cul- 
tural and  social  activity  make 
Central  New  England  a  pros- 
perous area. 

Worcester,  third  largest  New 
England  city,  is  the  focal  point 
of  this  19th  U.S.  industrial 
area,  with  consistently  high  re- 
tail sales  —  now  $1,087,596,296. 


The  facilities  of  a  WTAG  market  research  analyst 
are  at  your  service. 

Only  WTAG  represents  the  fullest  potential  in 
the  self-contained,  responsive  market  that  is 
Central  New  England. 


Measure  of  a  great  Radio  Station 
Represented  by 
THE  HENRY  I.  CHRISTAL  CO.,  INC. 

NEW  YORK,  BOSTON,  CHICAGO,  DETROIT,  SAN  FRANCISCO 


E  ROADCASTING 


Telecasting 


July  26,  1954 


Page  59 


the  trade  press,  the  tv  industry  and  public  at 
large,  and  yet  have  this  information  at  the 
same  time  remain  a  guarded  competitive  secret. 

"Mr.  Bell  has  made  extensive  use  of  data 
which  WKY-TV  submitted  to  the  FCC.  Since 
such  information  is  likewise  a  matter  of  public 
record  WKY-TV  has  not  attempted  to  imply 
unethical  behavior  on  Mr.  Bell's  part  because 
of  his  conversion  of  public  records  to  com- 
petitive use. 

"The  copy  of  Mr.  Bell's  letter  was  obtained 
in  Washington  through  the  same  channels  avail- 
able to  the  press  and  public  at  large.  To  imply 
that  Mr.  Sugg  used  an  informal  industry  group 
to  obtain  material  of  a  competitive  nature 
which  was  not  at  the  same  time  available  to 
any  other  person  merely  for  the  asking  is  an 
attempt  on  Mr.  Bell's  part  to  make  amends  for 
a  carelessly  prepared  statement.  In  the  many 
instances  of  industrywide  cooperation  in  the 
solution  of  common  problems  no  one  has  ever 
proposed  that  a  'cease-fire'  agreement  on  com- 
petition be  a  qualification  for  participation. 
There  is  no  justification  for  the  contention  that 
the  public  at  large  should  have  an  opportunity 
to  read  of  Mr.  Bell's  competitive  disadvantages 
in  this  market  while  WKY-TV  should  be  com- 
pelled to  look  the  other  way.  WKY-TV  like- 
wise submitted  a  statement  to  the  Potter  com- 
mittee with  the  full  knowledge  that  it  would 
become  a  matter  of  public  record,  and  avail- 
able to  Mr.  Bell.  With  such  practical  knowl- 
edge, our  statement  confined  itself  to  matters 
useful  in  the  overall  industry  consideration. 
Had  we  specifically  outlined  data  useful  to  Mr. 
Bell  in  a  competitive  situation  we  would  have 
expected  prompt  and  extensive  use  of  it  by 
him." 

Members  of  the  vhf  committee  were  asked 


NEW  HOME  of  33-year-old  WNOX  Knoxville  will  be  this  famous  East  Tennessee  land- 
mark, the  former  Whittle  Springs  Hotel,  which  the  station  purchased  last  February. 
The  main  building,  with  60,000  sq.  ft.  of  floor  space,  will  house  all  WNOX  studios  and 
offices.  It  will  be  occupied  as  soon  as  remodeling  is  completed.  A  new  1,200-seat, 
13,500  sq.  ft.  studio-auditorium  will  adjoin  the  main  building.  Six  acres  also  will  pro- 
vide a  recreation  area,  parking  facilities,  and  a  small  model  farm. 


by  B«T  for  their  comments  on  the  charges  by 
Mr.  Bell.  Two  comments  had  been  received 
at  press  time.  Mr.  Bartlett  said,  "I  believe 
WKY-TV  action  highly  improper  and  com- 
pletely unconscionable."  Mr.  Halff  said,  "Roy 
Cohn  resigned — how  about  John  Haberlan?" 

WKNX-TV  Plans  Power  Boost 

WKNX-TV  Saginaw,  Mich.,  will  boost  power 
from  19.6  kw  to  207  kw  about  Sept.  1,  Howard 
W.  Wolfe,  station  manager  and  secretary-treas- 
urer, announced  last  fortnight.  The  power  in- 
crease will  mean  that  uhf  sets  in  Saginaw  and 
perhaps  Bay  City,  Mich.,  may  receive  the  ch. 
57  signal  without  outside  antennas,  Mr.  Wolfe 
noted. 


:a  tv  clinics 


NEW  YORK 

(Hotel  Biltmore) 
Monday  &  Tuesday 
AUGUST  2  &  3 


CHICAGO 

(Hotel  Sheraton) 
Thursday  &  Friday 
AUGUST  5  &  6 


LOS  ANGELES 

(Hotel  Statler) 
Monday  &  Tuesday 
AUGUST  9  &  10 


The  BMI  TV  CLINICS  are  open  to  managers  and  personnel  of  all 
BMI-licensed  stations.  THERE  IS  NO  REGISTRATION  FEE— but 
please  enroll  your  staff  in  advance.  Allied  industry  personnel  invited 
to  attend. 


Every  Important  Phase 

Brass  Tacks  of  Local 
Production 
Film  Buying  and 
Programming 

Public  Service  and 
Allied  Subjects 

Low-Cost  Local 
Programming 


of  TV  Will  Be  Thoroughly  Covered 

TV  Film  Clearance 
Local  TV  News  and 

Special  Events 
Operating  for  Profit 
Camera  Techniques  —  Art 
Scenic  Effects,  etc. 
Low-Cost  Music 
Programming 


(Plus  discussions,  open  forums  and  bull  sessions) 

Sixteen  prominent  TV  men  will  participate  in 
each  Clinic  as  speakers  and  Clinic  Chairmen. 

BROADCAST  MUSIC,  Inc. 

589  FIFTH  AVENUE,  NEW  YORK  17,  N.  Y. 

NEW  YORK      9      CHICAGO      ®      HOLLYWOOD      ©      TORONTO      ®  MONTREAL 


WQXR  to  Revise  Rates, 
Primarily  on  Spots,  Breaks 

INTRODUCTION  of  a  new  rate  card  by 
WQXR  New  York,  effective  Sept.  I,  has 
been  announced  by  Norman  S.  McGee, 
vice  president  in  charge  of  sales.  He  said 
the  new  rates  apply  to  spot  announcements  and 
station  breaks,  both  daytime  and  evening,  and 
that  announcements  on  Sunday  afternoon  here- 
after will  be  at  the  evening  rate,  rather  than 
the  daytime  cost. 

New  rates  will  provide  for  increase  on  one- 
time spot  announcements  by  10%  at  night  and 
20%  daytime;  station  breaks,  average  of  15% 
at  night  and  18%  daytime.  Advertisers  now 
using  the  station  and  others  who  sign  up  be- 
fore Sept.  1  will  be  protected  at  the  old  rates 
to  Aug.  31,  1955,  as  long  as  the  advertising 
is  continuous.  Mr.  McGee  noted  that  no 
change  has  been  made  in  rates  for  program 
periods,  and  none  is  contemplated  until  WQXR 
is  operating  with  50  kw  early  in  1955. 


HAPPILY  examining  reception  reports  aft- 
er KCMC-TV  Texarkana,  Tex. -Ark.,  in- 
creased its  power  from  25  kw  to  100  kw 
are  (I  to  r):  Mayor  A.  P.  Miller  of  Tex- 
arkana, Tex.;  Walter  M.  Windsor,  WCMC- 
TV  general  manager,  and  Mayor  Haskell 
Hay  of  Texarkana,  Ark.  The  mayors 
helped  divide  the  mail  among  the  four 
states  served  by  the  ch.  6  station  (Arkan- 
sas, Louisiana,  Oklahoma,  Texas).  Prizes 
were  awarded  to  viewers  from  each  state 
following  a  drawing. 


Page  60    *    July  26,  1954 


Broadcasting    •  Telecasting 


KNX  NEWS  IS 
GOOD  NEWS  IN 
LOS  ANGELES! 

Twelve  of  the  thirteen  top-rated  daytime 

Los  Angeles  radio  programs  (according  to  Pulse) 

are  KNX  programs! 

Six  of  the  twelve  are  KNX  news  programs! 

Five  of  the  six  are  KNX  locally  produced 
news  programs! 

And  these  five  quarter-hour  local  KNX  news 
strips  command  an  average  rating  of  5.6 . . . 
deliver  an  average  of  238,670  in-and-out-of-home 
listeners  per  quarter-hour  every  day! 

For  details  about  top-rated  news  programs  on 
the  most  listened-to  station  in  Southern 
California,  call  KNX  or  CBS  Radio  Spot  Sales. 

CBS  OWNED  •  LOS  ANGELES  •  50,000  WATTS  KNX 


Sources  on  request 


I  OADCASTING     •  TELECASTING 


July  26,  1954    •    Page  61 


STATIONS 


CBS  STATIONS  OFFER  'SUPERMARKETS' 


A  large-scale  spot  merchandis- 
ing plan  is  offered  food  adver- 
tisers by  eight  radio  outlets. 

SUPERMARKETING,  a  plan  of  radio  adver- 
tising backed  up  by  point-of-purchase  displays 
in  cooperating  retail  grocery  stores,  is  being 
offered  food  advertisers  by  eight  major-market 
CBS  stations  (all  represented  by  CBS  Radio 
Spot  Sales).  Six  stations  are  immediately  avail- 
able under  the  Supermarketing  plan — KCBS 
San  Francisco,  KMOX  St.  Louis,  WBBM  Chi- 
cago, WBT  Charlotte,  WCBS  New  York  and 
WEEI  Boston.  The  other  two— KNX  Los  An- 
geles and  WMBR  Jacksonville — will  be  in- 
cluded by  the  end  of  August. 

The  plan,  as  described  in  a  CBS  Radio  Spot 
Sales  brochure,  works  like  this:  "Once  during 
each  13-week  cycle  on  the  air  a  Supermarketing 
advertiser  is  eligible  for  one  full  week's  special 
display  in  all  participating  stores.  The  types  of 
display  vary  according  to  the  store.  Some  stores 
contribute  free  space  in  handbills  and  tie-in 
newspaper  advertising." 

To  qualify  for  this  service,  each  advertiser 
must  spend  a  stipulated  weekly  minimum  with 
the  station  concerned  and  must  spend  this  sum 
to  advertise  a  single  product.  "A  soap  manu- 
facturer spending  $750  for  a  detergent  and  $750 
for  a  shampoo  could  not  combine  its  expendi- 
tures to  qualify  either  product  for  Supermarket- 
ing," the  brochure  explains.  Only  exceptions 
would  be  products  so  closely  allied  as  not  to 
have  individual  advertising  budgets,  such  as 
macaroni  and  spaghetti  or  ginger  ale  and  club 


soda.  Even  those  exceptions  must  be  cleared 
by  the  station  in  advance. 

Advertisers  participating  in  Supermarketing 
may  use  programs,  announcements  or  station 
breaks  and  in  any  combination  the  sponsors  de- 
sire. Step-by-step  description  of  how  the  plan 
operates  is  given  as  follows: 

"1.  As  soon  as  client  interest  in  Supermarket- 
ing is  expressed,  the  station's  merchandising 
department  conducts  a  thorough  check  of  each 
chain  to  determine  product  acceptability  and  the 
approximate  extent  of  co-operation  to  be  ex- 
pected. 

"2.  When  the  order  is  placed,  a  'plans'  meet- 
ing is  held  with  the  client  and  agency  to  discuss: 
(a)  in-store  displays  (b)  point-of-sale  promotion 
material  (c)  client  preference  for  dates  of  in- 
store  promotions  (d)  newspaper  and  handbill 
support  from  chains  (e)  use  of  station  person- 
alities for  sales  meetings  and  in-store  personal 
appearances  (f)  development  of  station  bro- 
chure for  clients'  sales  force. 

"3.  A  meeting  is  scheduled  with  the  clients' 
sales  force,  or  broker,  or  sales  representatives 
to  acquaint  them  fully  with  the  mechanics  of 
Supermarketing  and  to  discuss  any  pertinent 
sales  problems.  Also  determined  at  this  meeting 
is  exactly  which  salesman  will  contact  each 
chain  with  the  station  merchandising  manager, 
to  map  out  all  the  details  involved. 

"4.  The  station  then  contacts  the  chains  and 
schedules  the  in-store  promotions  as  per  client's 
preference,  and  confirms  these  dates  to  the 
client,  client's  sales  force,  and  agency. 

"5:  An  in-person  call  on  the  chain  is  made 
by  the  client's  sales  representative  and  the  sta- 


ON  THE  AIR 


you  can  BUY 
CHATTANOOGA 

79th  Market  in  the  Nation 


Population  807,200 
Households  216,500 

Income   $837,833,000 

Ret.  Sales  $573,994,000 

(SRDS  Consumer  Markets. 
A  &  B  contour  area). 


90,000  Sets* 


Based  on  Nielsen  Survey 
plus  sales  to  June  1,  1954 


Interconnected  .  .  .  NBC  •  CBS  •  ABC  •  DuAA. 


105,200  Watts 
VHF 


WDEF-TV. 


CHATTANOOGA  =  H§ 


FIRST  CONTRACT  for  WLOS-TV  Asheville, 
N.  C,  which  plans  to  commence  operation 
in  early  September,  is  negotiated  by  Ben- 
nett W.  Bost  (seated)  of  the  Bost  Bakery 
and  Bradley  H.  Roberts,  commercial  man- 
ager of  the  ch.  13  permittee.  The  Bost 
show  will  be  The  Cisco  Kid  film  series. 

tion's  merchandising  man  to  finalize  all  details 
involved. 

"6.  The  station  secures  and  sends  to  the 
client  and  salesman  copies  of  any  pertinent  bul- 
letins issued  by  the  chains. 

"7.  The  stations'  merchandising  manager  at- 
tends client's  sales  force  meetings  during  the 
campaign  to  closely  follow  its  progress  and  to 
assist  on  any  problems  which  may  arise. 

"8.  Upon  completion  of  the  campaign,  the 
station  summarizes  the  entire  operation  in  a 
formal  report  to  client  and  agency." 

Different  Station  Plans 

Participation  in  Supermarketing  on  KCBS 
San  Francisco  calls  for  a  minimum  expenditure 
of  $525  per  week  (after  all  normal  discounts) 
for  a  minimum  of  13  consecutive  weeks.  This 
qualifies  the  advertiser  for  one  week's  promo- 
tion in  100  Purity  and  30  Louis  stores  and  two 
week's  promotion  in  146  Safeway  stores,  plus  a 
full-page  ad  for  the  advertised  product  for  each 
of  the  13  weeks  on  order  books  sent  weekly  to 
2,235  independent  stores  by  four  major  whole- 
sale grocers. 

At  KMOX  St.  Louis,  expenditure  of  not  less 
than  $750  a  week  (after  all  normal  discounts) 
for  a  1 3-week  period  qualifies  the  advertiser  for 
one  week's  promotion  in  30  Food  Center,  106 
A&P  and  164  Kroger  stores. 

At  WBBM  Chicago,  a  minimum  expenditure 
of  $1,250  a  week  (after  all  normal  discounts) 
for  not  less  than  13  consecutive  weeks  qualifies 
the  advertiser  for  one  week's  promotion  in  300 
A&P,  260  National  Tea,  170  Jewel  Tea  and 
120  Kroger  stores. 

At  WBT  Charlotte,  three  Supermarketing 
plans  are  available:  firm  13-week  order  of  at 
least  $350  a  week  after  all  discounts  except  that 
consecutive  weeks  discount  entitles  the  adver- 
tiser to  a  merchandising  display  in  34  Colonial 
or  61  Dixie  Home  stores.  Expenditure  of  $400 
a  week  under  the  same  conditions  gives  the 
advertiser  merchandise  displays  in  77  A&P 
stores  or  a  combination  of  34  Colonial  and  61 
Dixie  Home  stores.  For  $450  a  week,  he  can 
have  displays  in  all  172  A&P,  Colonial,  and 
Dixie  Home  stores.  (A&P  will  not  accept 
displays  for  coffee,  tea,  gelatin  desserts,  fresh 
bakery  goods  or  mayonnaise;  Colonial  will  not 
accept  coffee  or  bread  displays.) 

At  WCBS  New  York,  an  expenditure  of  not 
less  than  $1,500  a  week  for  not  less  than  13 
consecutive  weeks,  or  $19,500  during  a  shorter 


Contact  THE  BRANHAM  COMPANY 


Page  62    •    July  26,  1954 


Broadcasting 


Telecasting 


Everyone  has 
something 


.  .  .  and  chances  are  that  the  person  who  specializes 
in  a  single  skill  will  do  it  far  better  than  the  one 
with  divided  interests.  We  can't  speak  for 
others— but,  in  our  case,  exclusive  attention  to  the 
rendering  of  quality  television  representation 
Tl  /?    /Jf}/?  C       attracts  quality  TV  stations  such  as  the 
ls\^>        L/  leaders  shown  below.  There  is,  we  suggest,  a 

,  potentially  profitable  thought  for  others  in 

L?\sS  /•  •  •       this  continuing  success. 


Harrington, Righter  and  Parsons,  Inc. 


New  York 
Chicago 
San  Francisco 


television  — the  only  medium  we  serve 


WAAM  Baltimore 

W  BEN -TV  Buffalo 

WFMY-TV  Greensboro 

WDAF-TV  Kansas  City 

WHAS-TV  Louisville 

WTMJ-TV  Milwaukee 

JVMTJV  Mt.  Washington 


Broadcasting   •  Telecasting 


July  26,  1954    •    Page  63 


period,  qualifies  the  advertiser  for  one  week's 
promotion  in  684  A&P,  5  Big  Dollar,  57 
Daitch  Crystal,  10  Diamond  K,  61  Dilbert's,  56 
Food  Fair,  133  Gristede,  15  Hills,  27  King  Kul- 
len,  57  Peter  Reeves,  185  Safeway,  and  20 
Shopwell  stores.  For  a  $900-a-week  minimum 
for  13  weeks,  or  $11,700  for  a  shorter  time,  the 
advertiser  gets  all  those  stores  except  A&P 
and  Safeway.  Expenditure  figures  for  both 
plans  are  after  all  normal  discounts. 

At  WEEI  Boston  an  expenditure  of  at  least 
$400  a  week  for  a  period  of  at  least  13  weeks 
qualifies  the  advertiser  to  one  week's  promotion 
in  195  A&P  and  a  minimum  of  20  of  the 
68  Stop  &  Shop  stores  in  the  area. 

HOFFMAN  JOINS 
KLZ-AM-TV  DENVER 

APPOINTMENT  of  Phil  Hoffman  as  station 
manager  of  KLZ-AM-TV  was  announced  last 
week  by  President 
and  General  Man- 
ager Hugh  B.  Terry. 
Mr.  Hoffman  al- 
ready has  assumed 
his  new  duties.  He 
moves  to  Denver  as 
Mr.,  Terry's  No.  1 
executive  from  Al- 
buquerque, N.  M., 
where  he  was  vice 
president  of  KOAT- 
TV.  He  retains  a 
financial  interest  in 
that  station. 

Mr.  Hoffman  for- 
merly was  vice  president  of  Cowles  Broadcast- 
ing Co.  stations  and  manager  of  KECA-TV 
(now  KABC-TV),  ABC  outlet  in  Los  Angeles. 

WWKO  Ashland  Plans  Start 

NEW  Ashland,  Ky.,  standard  daytime  station 
WWKO  will  go  on  the  air  Aug.  1,  Ernest 
Sparkman,  assistant  manager,  announced  last 
week.  States  Broadcasting  System,  permittee 
of  the  1420  kc,  5  kw  facility,  is  headed  by 
Charles  F.  Trivette,  former  Kentucky  senator 
and  applicant  for  a  new  am  station  at  Mt. 
Sterling,  Ky. 

Covington  Criticizes  Lack 
Of  Radio-Tv  in  Film  on  Ads 

A  LETTER  critical  of  the  lack  of  emphasis 
given  radio-tv  in  "The  Magic  Key,"  a  film  on 
general  advertising  produced  by  the  U.  S.  Cham- 
ber of  Commerce,  has  been  sent  to  the  Cham- 
ber by  J.  Robert  Covington,  vice  president  of 
Jefferson  Standard  Broadcasting  Co.,  licensee 
of  WBT-WBTV  (TV)  Charlotte,  N.  C. 

In  the  letter  which  was  addressed  to  Paul 
Good,  Chamber  director  of  education,  Mr.  Cov- 
ington said,  "While  numbers  of  ads  from  news- 
papers and  magazines  are  given  throughout  the 
film,  we  never  hear  a  radio  commercial  or  see 
and  hear  a  television  commercial." 

He  went  on  to  say  that  the  only  thing  "the 
film  contains  about  radio  and  television  is  one 


MR.  HOFFMAN 


TIME  INC.  takes  over  operation  of  KLZ-AM-TV  Denver  as  final  details  of  the  $3.5 
million  sale  [B»T,  June  28]  are  concluded  by  (I  to  r)  Weston  C.  Pullen  Jr.  of  Time  Inc.; 
Harry  Huffman,  former  KLZ-AM-TV  board  chairman  and  stockholder;  Charles  Stillman, 
Time  Inc.  executive  vice  president  and  treasurer;  James  A.  Linen,  Time  Inc.  vice  presi- 
dent and  publisher  of  Time  magazine,  and  Hugh  6.  Terry,  who  remains  KLZ-AM-TV 
president  and  general  manager. 


quick  glimpse  of  a  radio  set  in  a  living  room 
(where  someone  ...  is  reading  a  magazine) 
plus  some  split-second  shots  of  one  television 
show  being  photographed  and  momentary 
glimpses  of  the  letters,  ABC,  NBC  and  CBS." 

Mr.  Covington  first  saw  the  film  at  a  show- 
ing before  the  Charlotte  Advertising  Club. 
He  had  agreed  earlier,  on  behalf  of  the  sta- 
tions, to  pay  one-fourth  of  the  cost  of  a  print. 
The  remaining  cost  is  to  be  picked  up  by  the 
Charlotte  News,  Observer,  and  the  local  Cham- 
ber of  Commerce. 

Mr.  Covington  added,  "...  I  do  not  believe 
that  the  story  of  modern  advertising  can  be 
told  without  a  more  complete  representation 
of  radio  and  television." 

Gilbert  Succeeds  Patterson 
Who  Teams  Up  With  Richards 

JOHN  O.  GILBERT  II  has  been  named  vice 
president  of  Jackson  Television  &  Broad- 
casting Co.  and  managing  director  of  its  WKHM 
Jackson,  Mich.,  according  to  F.  A.  Knorr, 
president  of  WKHM. 
WKMH  Detroit  and 
WKMF  Flint,  Mich. 

Mr.  Gilbert  suc- 
ceeds Walter  Pat- 
terson, who  resigned 
to  join  Robert  K. 
Richards,  NARTB 
administrative  vice 
president,  in  owner- 
ship and  operation 
of  WHAR  Clarks- 
burg and  WKYR 
Keyser,  W.  Va. 
Transfer  of  the  sta- 
tions to  the  Richards- 
Patterson  firm  was  approved  last  week  by  FCC 
(see  story  page  58).  Mr.  Richards  will  open 
a  public  relations  office  in  Washington  Oct.  1, 
when  his  resignation  from  NARTB  becomes 
effective. 

Mr.  Gilbert  has  been  secretary  and  treasurer 
of  the  John  O.  Gilbert  Chocolate  Co. 


MR.  GltBERT 


GORDON  RETURNS 
AS  WNOE  GEN.  MGR. 

BENTON  PASCHALL,  for  the  past  two  years 
vice  president  and  general  manager  of  WNOE 
New  Orleans,  has  announced  his  resignation 
effective  Sept.  1  to  return  to  the  broadcasting 
business  in  Los  Angeles.  He  will  be  succeeded 
by  James  E.  Gordon,  who  returns  to  a  post 


MR.  PASCHAtL 


MR.  GORDON 


he  left  two  years  ago.  Mr.  Gordon  has  been 
partner  and  general  manager  of  WJMR  New 
Orleans  independent. 

Mr.  Paschall  formerly  was  vice  president  of 
Liberty  Broadcasting  System  in  Los  Angeles 
and  prior  to  that  was  in  the  station  representa- 
tion field. 

WPTZ  (TV)  Card  No.  10 
Boosts  Rate  Structure 

WPTZ  (TV)  Philadelphia  will  issue  rate  card 
No.  10,  effective  Aug.  1,  with  a  Class  AA  hour 
rate  of  $2,500,  it  has  been  announced  by  Alex- 
ander W.  Dannenbaum  Jr..  commercial  man- 
ager. 

The  new  WPTZ  rate  structure  advances  pro- 
gram rates  in  classes  AA,  A  and  B  time.  An- 
nouncement rates  are  increased  in  classes  AA, 
A,  B  and  C.  There  is  no  increase  for  class  C 
and  D  programs,  or  for  class  D  announce- 
ments. 

Under  provision  of  rate  card  No.  9,  current 
advertisers  who  place  orders  before  Aug.  1 
will  receive  the  benefits  of  that  rate  card  until 
Feb.  1,  1955. 


MICROPHONES  AND  STANDS 

GATES-ATLANTA  ™Z^"W- 


Page  64    *    July  26,  19S4 


Broadcasting    •  Telecasting 


YOU  MIGHT  CLEAR  15'  73/*"*- 


BUT  .  .  .  YOU  NEED  WKZO-TV 

TO  GO  OVER  IN 
IN  WESTERN  MICHIGAN! 


GRAND  RAPIDS-KALAMAZOO  HOOPERS 
JANUARY,  1954 
SHARE-OF-TELEVISION-AUDIENCE 


MON.-FRI. 
7  a.m.- 
12  noon 

MON.-FRI. 
12  noon- 
5  p.m. 

SUN.-SAT. 
6  p.m.- 
12  midnight 

WKZO-TV 

80%  f 

85% 

62% 

B 

3l%t 

15% 

38% 

f  Adjusted  to  compensate  for  the  fact  that  neither  station 
was  on  the  air  all  hours. 

NOTE:  Sampling  was  distributed  approximately  75%  in 
Grand  Rapids  area,  25%  in  Kalamazoo  area. 


WKZO  —  KALAMAZOO 
WKZO-TV  — GRAND  RAPIDS-KALAMAZOO 
WJEF  —  GRAND  RAPIDS 
WJEF-FM  — GRAND  RAPIDS-KALAMAZOO 
KOLN  — LINCOLN.  NEBRASKA 
KOLN-TV  — LINCOLN.  NEBRASKA 

Aiiociated  with 
WMBD  — PEORIA.  ILLINOIS 


WKZO-TV,  Channel  3,  is  the  Official  Basic  CBS  Television 
Outlet  for  Kalamazoo-Grand  Rapids — serves  more  than 
406,922  television  homes  in  29  Western  Michigan  and 
Northern  Indiana  counties.  This  is  a  far  larger  television 
market  than  you'll  find  in  and  around  many  cities  two 
and  three  times  as  big! 

January  '54  Hoopers,  left,  credit  WKZO-TV  with  63.2% 
more  evening  viewers  than  the  next  Western  Michigan 
station  —  158.1%  more  morning  viewers — 466.6%  more 
afternoon  viewers! 

(100,000  WATTS— CHANNEL  3) 


OFFICIAL  BASIC  CBS  FOR  WESTERN  MICHIGAN 

Avery- Knodel,  Inc.,  Exclusive  National  .Representatives 

*  Cornelius  Warmerdam  of  the  San  Francisco  Olympic  Club  set  this  world's  record  on  May  23,  1942. 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  65 


Summer  Sales  Up 
In  WBC  Campaign 

IN  AN  effort  to  prove  a  "summer  hiatus"  for 
selling  does  not  exist  in  the  radio-tv  station 
industry,  Westinghouse  Broadcasting  Co.  is  con- 
ducting a  summer  sales  campaign  at  its  seven 
stations  to  increase  business  over  the  summer 
of  1953. 

A  preliminary  report  indicates  the  promotion- 
al campaign  is  succeeding.  During  June,  local 
sales  at  KYW  Philadelphia  were  up  82.8%  over 
June  1953:  KDKA  Pittsburgh,  up  74%;  WBZ 
Boston,  up  25.2%;  WOWO  Fort  Wayne,  up 
8.2%;  WBZ-TV  Boston,  up  29.2%;  WPTZ-TV 
Philadelphia,  equal  to  1953  (station  is  said  to 
be  "pretty  well  sold  out  as  it  was  last  summer" ) 

To  stimulate  interest  in  its  campaign,  WBC 
is  conducting  a  sales  contest,  with  winners  to 
be  determined  by  local  time  sales  recorded  at 
the  seven  WBC  stations  during  June.  July,  and 
August.  There  will  be  a  prize  for  the  top  sales- 
man at  each  station.  Automobiles  will  be 
awarded  at  WPTZ  (TV),  WBZ,  KYW  and 
KDKA;  $500  worth  of  clothes  and  $500  worth 
of  sports  goods  at  WOWO,  and  a  $500  home 
freezer  at  KEX  Portland,  Ore. 

WHAS-TV  Raises  Rates 

WHAS-TV  Louisville,  Ky.,  will  increase  its 
base  hourly  rate  from  $700  to  $850,  effective 
Aug.  15,  according  to  Neil  Cline,  station  man- 
ager. The  new  rate  card,  No.  7,  will  increase 
the  Class  A  one-time  announcement  from  $140 
to  $170.  However,  this  will  not  change  par- 
ticipation rates  in  the  station's  Good  Living 
homemakers  program,  now  at  $80,  or  the  6:30 
p.m.  news,  now  $200. 


WCAU-fV  Philadelphia  officials  examine  a  plastic  sheet  containing  signatures  of 
the  mayors  of  10  large  cities  which  the  station  claims  now  are  within  its  coverage 
area  after  WCAU-TV  went  to  maximum  power  of  316  kw  and  began  operating  from 
its  new  1,000-foot  tower  [B*T,  July  12].  L  to  r:  Charles  Vanda,  tv  vice  president; 
Joseph  L.  Tinney,  executive  vice  president;  John  G.  Leitch,  engineering  vice  president, 
and  Donald  W.  Thornburgh,  WCAU-AM-FM-TV  president-general  manager. 


Los  Angeles  Stations 
Ban  'Commercial'  Discs 

AT  LEAST  three  Los  Angeles  area  radio 
stations  have  banned  the  new  Allied  Records 
"Keep  Cool"  by  the  King  Sisters  and  Alvino 
Rey  Orchestra,  which  has  been  distributed  na- 
tionally to  disc  m.c.'s  as  a  musical  number. 
Stations  complain  that  the  record,  an  expan- 
sion of  the  "Keep  Cool  with  Super  Coola" 


THE  BEST  MUSIC  IN  AMERICA 


repertory 
of 

distinction 


and  an 
outstanding 
Transcribed 

Library 


SESAC  INC. 

475  Fifth  Avenue 
New  York  17,  N.Y. 


singing  jingle  theme,  is  "definitely"  a  commer- 
cial as  it  contains  that  line,  repeated  several 
times,  in  the  lyric. 

Additionally  KFWB  Hollywood  disc  m.c.'s 
have  banned  a  new  Cadence  record,  "Me  Gotta 
Have  You,"  by  Julius  LaRosa  and  Archie 
Bleyer  Orchestra,  for  references  to  Halo  sham- 
poo, Adler  shoes  and  Burma-Shave. 

Station  executives  object  that  unlike  others 
of  the  singing  commercial  type  (i.e.,  many 
versions  of  NBC  Dragnet  theme;  RCA  Victor 
"Muriel,"  by  Freddie  Martin  Orchestra,  from 
Muriel  Cigars  singing  jingle;  and  RCA  Victor 
"Be  Sharp  March,"  by  Boston  Pops  Orchestra, 
from  Gillette  Razor  theme),  use  of  advertising 
names  in  lyrics  makes  these  records  "direct 
plugs"  subject  to  appropriate  rates  for  com- 
mercial spot  announcements. 

KFYR-TV  Bismarck  Tower  Up, 
Antenna  Work  Now  Underway 

THE  NEW  503-foot  transmitter  tower  of 
KFYR-TV  Bismarck,  N.  D.,  has  been  com- 
pleted, with  installation  of  a  167-foot,  12-bay 
antenna  to  begin  at  once  for  operation  by  late 
August,  F.  E.  Fitzsimonds,  executive  vice  presi- 
dent, has  announced. 

Mr.  Fitzsimonds  said  the  ch.  5  station,  after 
the  changeover,  will  operate  on  its  maximum 
strength  of  100  kw  and  the  service  area  will 
be  more  than  doubled.  He  said  KFYR-TV 
will  operate  an  interim  transmitter  during  the 
move  of  its  transmitter  from  the  top  of  the 
State  Capitol  Building  to  its  new  site  1 1  miles 
east  of  Bismarck. 

Robinson  Resigns  from  WSUN 

MAJ.  GEORGE  D.  ROBINSON,  for  the  last 
five  years  manager  of  city-owned  WSUN-AM- 
TV  St.  Petersburg,  Fla.,  has  resigned  effective 
Aug.  1,  according  to  City  Manager  Ross  E. 
Windom.  A  16-year  WSUN  veteran,  Maj. 
Robinson  announced  that  he  will  continue 
his  regular  radio-tv  Major  Robinson  and  the 
News  broadcast.  Maj.  Robinson  gave  as  rea- 
sons for  his  resignation  "duplicity"  on  the  part 
of  two  station  employes,  lack  of  help  from 
the  city  manager  and  "outside  interference." 
A  successor  has  not  yet  been  named. 


Page  66    •    July  26,  1954 


Broadcasting    •  Telecasting 


PROUDLY  CREAT 


/ 


CAMERAS 


The  matchless  technical  perfection  which  a  Mitchell  camera  brings 
to  a  film  can  insure  the  investment  as  can  no  other  single  element  of  production. 

For  over  25  years  constant  research  and  engineering  by  Mitchell  has 
continued  to  produce,  year  after  year,  the  most  advanced  and  only  truly 
professional  motion  picture  camera.  It  is  traditional  of  Mitchell  cameras  that 
in  addition  to  filming  the  world's  greatest  films,  they  are  to  be  found  wherever 
new  and  exacting  techniques  of  filming  are  being  successfully  used. 


Mitchell  cameras  are  today  dependably  serving  such  varied  fields  as 
Television,  Business  and  Industry,  Education.  Government,  the  Armed  Services,  and 

major  Motion  Picture  Studios. 


the  Band  only 


Tom  Keitey  Studios  shoots  o  TV  commercial 
fgf  North  American  Airlines  with  this  Mifchetl 
35  "NCI  Cc-j::or  Rom<:>o  is  shown  at  center. 


Ofts  ot  three  MifcHeil  35mm  "8HC"  Cameras  used  by 
Productions  on  the  "(  love  lucy"  series  with  Desi  Amaz,  right, 
unci  Lucille  Bali. 


Mitchell  cameras  are  created,  not  mass  produced— the  same  supreme  custom 
workmanship  and  smooth,  positive  operation  is  found  in  each  Mitchell  camera, 
16  mm  or  35  mm.  Available  to  give  Mitchell  Cameras  almost  limitless  capabil- 
ities, are  the  finest  of  professional  accessories. 


rftf(%cJliC$ (jtlfW0tjU/  CORPORATION 

666  West  Harvard  Street  •  Glendale  4,  Calif.  •  Cable  Address:  MITCAMCO 
y%  85%  of  the  professional  motion  pictures  shown  throughout  the  world  are  filmed  with  a  Mitchell 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  67 


STATIONS 


Kyle,  Others,  Purchase 
WRNY-AM-FM  for  $70,000 

SALE  of  WRNY-AM-FM  Rochester,  N.  Y., 
for  approximately  $70,000  by  Stanley  J.  Bach- 
man  and  brothers  to  a  group  of  upstate  New 
Yorkers  comprising  principals  of  WABY  Al- 
bany, N.  Y.,  was  announced  last  week.  Ap- 
plication for  FCC  approval  will  be  filed  soon. 

The  station,  which  began  operating  in  1947, 
broadcasts  on  680  kc  with  250  w,  daytime  only. 
The  fm  station  went  on  the  air  in  1948,  radiates 
7.4  kw  on  97.9  mc. 

New  owners  will  be  David  A.  Kyle,  Monti- 
cello,  N.  Y.,  businessman  and  president  of 
WABY,  14%.;  Laurence  Sovik,  Syracuse,  N.  Y., 
attorney,  20%;  Dr.  Donald  Corgill,  physician, 
McKinney,  Tex.,  26%;  Mrs.  Harriet  Kyle, 
mother  of  David  A.,  14%;  George  Kaufman, 
Rochester,  N  .Y.,  businessman,  14%,  and  Ed- 
ward Trudeau  and  Toni  Brady,  WABY  execu- 
tives, 6%  each.  Mr.  Kyle  also  has  an  interest 
in  WNDR  Syracuse. 

Mr.  Bachman  and  his  associates  will  retain 
their  50%  interest  in  WRNY-TV  Rochester, 
permittee  of  ch.  27  there. 

NewWRTI  (TV)  Studios 
To  Be  Completed  in  Fall 

COMPLETION  of  $150,000  new  studios  of 
WTRI  (TV)  Albany  is  expected  early  in  the 
fall,  the  station  reported  last  week  following 
FCC  approval  for  switch  in  designation  of 
the  main  studio  location  from  Schenectady 
[B»T,  July  12].  The  ch.  35  outlet  began  oper- 
ation in  late  February  from  its  transmitter  site 
outside  Troy,  N.  Y. 

New  studios  are  being  constructed  in  the 


The  best 
way  to 
sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 

FARM 
STATION 

wibw  "sT.RpAr 

Ben  Ludy,  Gen.  Mgr.,  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


PRINCIPALS  in  the  sale  of  WJBF  Augusta,  Ga.  [B»T,  July  5],  were  (I  to  r):  William  T. 
Stubblefield,  Blackburn-Hamilton  Co.,  media  broker;  J.  B.  Fuqua,  president  of  WJBF, 
and  of  WJBF-TV,  which  he  retains;  T.  J.  Snowden  Jr.,  present  manager  of  WCPS  Tar- 
boro,  N.  C,  and  one  of  the  new  stockholders;  V.  E.  Fountain,  president  of  Media  Inc., 
the  purchasing  group;  Carl  Sanders,  attorney  for.  Mr.  Fuqua;  Vinson  Bridgers  and 
Frank  Meadows,  attorney  and  accountant,  Media  Inc. 


former  Veterans  Administration  building  at 
Albany.  One  studio  will  be  50x50  ft.,  another 
16x25  ft.,  equipped  with  a  complete  kitchen 
and  permanent  sets  for  sports,  news  and 
weather  shows.  Other  facilities  include  film 
lab,  dressing  rooms,  16  offices,  storage  and 
engineering  facilities.  The  new  site  is  central 
to  WTRLs  market  area  of  Albany,  Schenec- 
tady and  Troy,  according  to  Richard  B. 
Wheeler,  manager. 

WWTV  (TV)  Sets  Tower  Plans 

THE  1,282-foot  tower  planned  by  WWTV 
(TV)  Cadillac,  Mich.,  and  delayed  last  fall  by 
procurement  difficulties,  will  be  constructed 
this  summer  and  fall,  with  completion  expected 
about  Dec.  1,  the  station  has  announced. 
WWTV's  power  also  will  be  increased  from 
94.3  to  104  kw  as  part  of  the  ch.  13  station's 
$200,000  expansion  program.  WWTV  then 
will  serve  41  Michigan  counties  with  1,286,600 
population  and  389,261  homes,  226,145  already 
equipped  with  tv  receivers,  the  announcement 
said.  The  tower  will  be  constructed  by  Truscon 
Steel  Division  of  Republic  Steel  Corp. 


WSMB  New  Orleans  executives  John  R. 
O'Meallie  (I),  vice  president-general  man- 
ager, and  Harold  Nebe,  chief  engineer, 
prepare  to  throw  the  switch  on  the  sta- 
tion's new  5  kw  RCA  transmitter.  WSMB 
is  undergoing  an  engineering  overhaul, 
and  now  has  a  5kw  standby  transmitter 
and  a  35  kw  standby  generator. 


KSD-TV  to  Drop  CBS  Shows 

KSD-TV  St.  Louis,  an  NBC-TV  primary  affili- 
ate since  1948,  is  dropping  CBS-TV  programs 
that  the  station  has  carried  the  past  five  years. 
According  to  the  station,  the  action  follows  an 
interim  primary  affiliation  July  8  with  CBS 
by  KWK-TV  St.  Louis.  KSD-TV  will  con- 
tinue to  program  CBS-TV  Mon.-Fri.  daytime 
shows  until  Sept.  24,  and  certain  Saturday, 
Sunday  and  evening  live  programs  from  CBS 
until  the  current  13 -week  cycles  are  ended. 
Periods  which  the  programs  occupied  on 
KSD-TV  will  be  reassigned  to  local,  national 
and  other  network  advertisers,  the  station 
said. 

WHGR  Houghton  Lake  Starts 

THE  opening  of  1-kw  WHGR  Houghton  Lake, 
Mich.,  on  June  30  received  an  enthusiastic 
welcome,  according  to  the  station's  principals, 
Gordon  A.  Sparks,  who  also  is  manager  of 
WEXL-WOMC  (FM)  Royal  Oak,  Mich.,  and 
his  brother,  Garnet  C.  Sparks,  who  is  chief 
engineer  of  WEXL-WOMC.  The  brothers 
theorized  that  the  new  station  was  doubly 
welcome  because  of  the  remote  location  of 
most  cottages  and  homes  in  the  area  and  the 
difficulty  of  tuning  in  distant  stations. 

WMVT(TV)  to  CBS-TV 

ADDITION  of  WMVT  (TV)  Burlington,  Vt., 
as  a  primary  affiliate  of  CBS-TV,  effective  Sept. 
1,  was  announced  last  week  by  Herbert  V. 
Akerberg,  CBS-TV  vice  president  in  charge  of 
station  relations.  WMVT,  on  ch.  3,  is  owned 
and  operated  by  WCAX  Broadcasting  Corp., 
with  Stuart  T.  Martin  as  general  manager. 

REPRESENTATIVE  APPOINTMENTS 

WNOW-TV  York,  Pa.,  appoints  Forjoe  Tv  as 
national  representative. 

WELI  New  Haven,  Conn.,  appoints  R.  C. 
Foster,  Boston,  as  New  England  representative. 

WTVP  (TV)  Decatur,  111.,  appoints  The  Boiling 
Co.,  N.  Y.,  as  national  representative. 

WITV  (TV)  Ft.  Lauderdale,  Fla.,  appoints  The 
Boiling  Co.,  N.  Y.,  as  national  representative. 

KCRI  Cedar  Rapids,  Iowa,  appoints  Gill-Perna 
Inc.,  N.  Y.,  as  national  representative. 


Page  68    •    July  26,  1954 


Broadcasting 


Telecasting 


they  listen  to 


DON  LEE  RADIO 


* 


Don  Lee  15  Pacific  Coast  Radio 

. . .  the  only  network  designed  to  serve  at  the  local  level.  Strong  local 
stations  in  45  important  Pacific  Coast  markets  make  Don  Lee  the  big 
network  with  the  local  flavor . . .  the  nation's  greatest  regional  network. 


RADIO 


Don  Lee  Broadcasting  System, 
Hollywood  28,  California, 

Represented  nationally  by 
H-R  Representatives,  Inc. 


STATIONS 


DON  NEWCOMBE,  Brooklyn  Dodgers  pitcher,  signs  to  do  a  weekly  sports  show,  the 
Don  Newcombe  Show,  on  WNJR  Newark,  N.  J.  (Wednesdays,  6:45  p.m.).  Approving 
the  agreement  are  (I  to  r):  seated,  Mr.  Newcombe;  his  guest,  Roy  Campanella,  Dodger 
catcher;  standing,  Albert  R.  Lanphear,  WNJR  general  manager;  C.  M.  Conti,  assistant 
manager;  Cy  Eisenberg  and  Bob  Rawson,  both  of  the  Sherman  Lawrence  Advertising 
agency,  and  Robert  Rosenberg,  president,  Union  T.  V.  Stores,  sponsor.  WNJR, 
owned  by  the  Rollins  Broadcasting  Co.,  programs  fulltime  for  the  Negro  market. 


Gusher  Pays  Off 

SECOND  ANNUAL  stockholders  meet- 
ing of  the  Special  Oil  Gusher  Trust 
Fund,  established  by  North  Dakota 
Broadcasting  Inc.,  was  scheduled  to  be 
held  last  week  at  the  Hampshire  House 
in  New  York.  Stockholders  are  people 
of  the  advertising  field  who  were  pre- 
sented the  oil  shares  by  John  W.  Boler, 
president  of  North  Dakota  Broadcast- 
ing, licensee  of  K  S  J  B  Jamestown, 
KCJB-AM-TV  Minot  and  KXJB-TV 
Valley  City,  all  in  North  Dakota.  Mr. 
Boler  will  make  the  annual  report  to 
the  stockholders  and  each  will  receive 
a  dividend  check. 


WNAM  in  New  Quarters 

THE  new  building  of  WNAM-AM-TV  Neenah 
(Menasha,  Appleton),  Wis.,  has  been  completed 
and  the  radio  and  tv  staff  has  moved  in,  the 
stations  announced  last  fortnight.  The  new 
headquarters,  located  on  a  35-acre  tract  named 
Radio  and  Television  Park  and  described  as 
midway  between  Appleton  and  Oshkosh,  in- 
cludes am  and  tv  transmitters,  antennas,  studios 
and  offices. 

STATION  SHORTS 

KTNT-TV  Tacoma,  Wash.,  has  changed  trans- 
mitter site  from  11th  &  Grant  in  that  city  to 
View  Park  with  its  antenna  1,000  feet  above 
sea  level,  maximum  heighth  allowable  under 


THE  LATEST 

WCKY 


OPERATION  "SELL 

No  Fancy  Gimmicks 
No  New  Programs 
No  Blue  Sky 

JUST  LISTENERS 
ALL  YEAR  ROUND 


Page  70 


July  26,  1954 


CAA  regulations  in  middle  Puget  Sound  area. 

WPTR  Albany,  N.  Y.,  will  alter  its  format  to 
include  expanded  music  programming,  accord- 
ing to  newly-appointed  General  Manager  Leo 
Rosen. 

KBIG  Avalon  adds  two  office  suites  to  Holly- 
wood headquarters  at  6540  Sunset  Blvd.,  to 
house  expanding  sales  and  promotion  depart- 
ment. 

WSM  Nashville,  Tenn.,  calls  attention  to  June 
issue  of  Good  Housekeeping  with  article  written 
by  Nelson  King,  WCKY  Cincinnati  disc  m.c. 
The  article  deals  with  hillbilly  music  and  WSM's 
Grand  Ole  Opry  program. 

Formal  inauguration  of  new  KFAC  (FM)  Los 
Angeles  transmitter  on  Mt.  Wilson  was  marked 
by  direct  broadcast  of  opening  concert  of 
1954  Hollywood  Bowl  season  July  15.  With 
aim  of  giving  high  fidelity  fans  truer  music 
reception,  station  says  its  new  transmitter  ex- 
pands fm  coverage  from  720  square  miles  to 
8,300  square  miles. 

KNXT  (TV)  Hollywood  starts  weekly  one-hour 
telecasts  of  test  color  bar  pattern  on  Saturday 
mornings,  before  station's  regular  sign-on  time. 


KFI,  KLAC  and  KFWB,  all  Los  Angeles,  have 
signed  with  newly-organized  City  News  Service 
of  Los  Angeles  to  receive  local  news  coverage. 

KTLA  (TV)  Hollywood  adds  CBMT  (TV) 
Montreal  and  CHSJ-TV  St.  John,  N.B.,  to. 
current  list  of  one  Canadian,  one  Puerto  Rican 
and  one  Alaskan  station  receiving  weekly  kine- 
scopes of  Wrestling  From  Hollywood  program. 

STATION  PEOPLE 

S.  W.  McCready,  general  manager,  Eugene 
Television  Inc.,  Eugene,  Ore.,  licensee,  KVAL- 
TV  there,  elected  a  vice  president.  Harvey  S. 
Benson  elected  assistant  secretary. 

John  M.  Baldwin,  vice  president.  Intermountain 
Broadcasting  &  Tv  Corp.,  licensee,  KDYL  and 
KTVT  (TV)  Salt  Lake  City,  named  overall 
director  of  engineering  operations.  Allen 
Gunderson,  chief  engineer,  KTVT,  named  radio- 
tv  director  of  engineering. 


MR.  GUNDERSON 


H.  Scott  Killgore,  director  of  government  sales, 
Emerson  Radio  &  Phonograph  Corp.,  N.  Y., 
resigns  to  become  president  and  treasurer,  Tele 
Broadcasters  Inc.,  same  city,  and  WKXL  Con- 
cord, N.  H.,  and  WARE  Ware,  Mass. 

Arthur  M.  Mortensen,  national  advertising  man- 
ager, Don  Lee  Broadcasting  System,  Hollywood, 
to  KFMB  San  Diego  as  sales  manager. 

Selig  Seligman,  coordinator  of  business,  ABC- 
TV  Western  Div.,  Hollywood,  to  KABC-TV 
same  city,  as  business  manager,  succeeding 
Robert  Forward,  resigned. 

Rudolph  O.  Marcoux,  general  sales  manager, 
WCMB  Harrisburg,  appointed  business  man- 
ager, WTWO  (TV)  Bangor,  Me. 


Broadcasting 


Telecasting 


Big  Footsteps 

RICHARD  GODFREY,  son  of  CBS' 
Arthur  Godfrey,  has  decided  to  follow  in 
his  father's  footsteps.  This  was  revealed 
by  Vice  President  Arthur  Hull  Hayes  of 
KCBS  San  Francisco,  who  announced 
that  the  younger  Godfrey  has  decided  to 
join  the  KCBS  staff  as  an  apprentice.  Mr. 
Hayes  is  credited  with  "discovering"  the 
elder  Godfrey  when  Mr.  Hayes  was  man- 
ager of  WABC  (now  WCBS)  in  New 
York  some  years  ago. 


Felix  J.  Didier  appointed  account  executive, 
WING  Dayton,  Ohio. 

Al  Racco,  sales  service  representative,  KLAC 
Hollywood,  named  account  executive. 

Carter  S.  Knight,  formerly  with  WTAG  Wor- 
cester, Mass.,  to  sales  staff,  Mt.  Washington  Tv 
Inc.,  Boston,  licensee,  WMTW  (TV)  Poland, 
Me. 

Joe  Wallace,  publicity  dept.,  WBAP  Fort  Worth, 
Tex.,  promoted  to  director  of  publicity,  promo- 
tion and  merchandising,  WBAP-AM-FM-TV. 

John  I.  Edwards,  radio  and  tv  program  director, 
ABC  Western  Div.,  to  KCCC-TV  Sacramento, 
Calif.,  as  director  of  programs  and  production. 

Rosemary  Garrett,  KCOP  (TV)  Hollywood  pub- 
licity-promotion staff,  promoted  to  assistant 
publicity  director. 

Stuart  A.  Lindman,  news  director,  WMIN-TV 
St.  Paul-Minneapolis,  additionally  named  pro- 
gram director. 

James  Harelson,  program  manager,  WICS  (TV) 
Springfield,  111.,  to  WSAU-TV  Wausau,  Wis.,  in 
same  capacity. 

T.  C.  Kenney,  chief  engineer,  KDKA  Pittsburgh, 
j  to  sister  station  WBZ-TV  Boston,  for  a  month's 
observation  of  tv  operation. 

John  Raleigh,  commentator,  KYW  Philadel- 
phia, appointed  news  director. 

Starr  Yelland,  KOA  Denver,  to  KLZ-AM-TV 
same  city,  as  sports  and  special  projects  director. 

Richard  H.  Rodman,  New  York  public  rela- 
tions counsellor,  appointed  a  co-producer  of 
Treasurama  (WOR-TV  New  York,  Mon.-Fri., 
2-2:30  p.m.  EDT),  with  responsibility  for 
creating  panel  discussion  ideas  and  acquiring 
guest  panelists. 

George  B.  Burnette  and  Louis  E.  Abbott  named 
producer-directors,  WBTW  (TV)  Florence,  S.  C. 
Whitefoord  Smith  Jr.  named  WBTW  promo- 
lion-publicity  director.  John  H.  Brock  named 
sales  manager,  same  station. 

I  Alvin  G.  Pack,  program  operations  director, 
KDYL  Salt  Lake  City,  to  sales  dept.,  sister  sta- 
tion KTVT  (TV)  same  city;  Des  Barker,  former- 
ly program  director,  KLIX  Twin  Falls,  Ida., 
replaces  Mr.  Pack. 

Brandon  Chase,  '  Your  Esso  Reporter,"  WDSU- 
i  TV  New  Orleans,  named  associate  news  di- 
rector. 

Charlie  Butcher  to  sales  staff.  WGBF  Evans- 
|  ville,  Ind. 

Warren  Spencer,  chief  engineer,  WJNO  Palm 
Beach,  Fla.,  named  transmitter  supervisor, 
VJNO-TV;  John  Schnurman,  engineer,  NBC, 
Hi  Y.,  named  studio  supervisor;  Robert  O.  Gil- 

3ROADCASTING     •  TELECASTING 


more,  NBC  Tv  Workshop  graduate,  named 
studio  technician;  William  C.  Harris,  NBC  Tv 
Workshop  graduate,  named  assistant  projection- 
ist; John  Sabonis,  WTOV-TV  Norfolk,  Va., 
named  transmitter  and  video  engineer;  Charles 
McClaren,  sales  staff,  WJNO,  named  assistant 
studio  engineer;  and  Emil  Campaine,  senior 
technician,  WKJF-TV  Pittsburgh,  named  gen- 
eral technician. 

Bob  Cawley,  director-announcer,  KPHO-TV 
Phoenix,  Ariz.,  to  WCHS-TV  Charleston, 
W.  Va. 

L.  William  Barnard,  disc  m.c,  WEEI  Boston, 
to  announcing  staff,  KBIG  Avalon,  Calif.,  suc- 
ceeding Bill  Daniels,  resigned. 

Fay  Martin,  formerly  special  feature  writer 
for  New  York  Times  and  previously  with 
Nassau  (L.  I.)  Daily  Review-Star,  to  script 
dept.,  WHLI  Hempstead,  N.  Y.  Allen  Pine, 
formerly  with  Getschal  Co.,  N.  Y.,  to  an- 
nouncing staff  same  station.  Robert  Shindler, 
WGCB  Red  L  ion,  Pa.,  to  engineering  staff, 
WHLI. 

John  Dalzell  named  to  announcing  staff,  WOWO 
Fort  Wayne,  Ind. 

Jim  Evans,  formerly  with  WOI  Ames,  Iowa,  to 
farm  service  dept.,  WBAY  Green  Bay,  Wis. 

Emily  Lyons,  formerly  with  Ruthrauff  &  Ryan, 
Hollywod  to  WICS  (TV)  Springfield,  111.  Jim 
Williams,  midwestern  radio  and  stage  personal- 
ity, to  WICS  (TV)  acting  staff. 

George  Moscul,  engineer,  CKEY  Toronto,  to 
engineering  staff,  CKCO-TV  Kitchener,  Ont. 

Gladys  Lavitan,  WAYS  Charlotte,  N.  C,  to 
WIST,  same  city. 

Lee  Carrau,  Geoffrey  Wade  Adv.,  Hollywood, 
and  Ken  Alford  to  KGMB-TV  Honolulu  staff. 

Hilde  Clark,  traffic  secretary  and  assistant  pro- 
gram director,  KTUC  Tucson,  Ariz.,  to  KCBS 
San  Francisco,  as  sales  secretary. 

Jack  Faulkner,  program  director  and  composer 
of  radio-tv  jingles,  WTSP  St.  Petersburg,  Fla., 
signs  with  AcufT-Rose  for  his  first  popular  song. 

John  Pattison  Williams,  executive  vice  presi- 
dent, WING  Dayton,  Ohio,  elected  to  Radio 
and  Tv  Advisory  Group,  Dayton  Community 
Chest. 

William  G.  Mulvey,  tv  program  and  traffic  co- 
ordinator, WNHC-TV  New  Haven,  elected  vice 
president,  New  Haven  Catholic  Graduates  Club 
and  also  to  board,  New  Haven  lunior  Chamber 
of  Commerce. 

John  Knight,  engineer-in-charge,  KNBH  (TV) 
Hollywood,  elected  president,  Southern  Cali- 
fornia DX  Club,  amateur  radio  group  spe- 
cializing in  long-distance  foreign  communi- 
cation. 

Warren  A.  Anderson,  general  manager,  WBEL 
Beloit,  Wis.,  and  Ted  J.  Beinart,  news  director, 
WTVO  (TV)  Rockford,  111.,  named  vice  presi- 
dents, Rockford  Optimists  Club. 

Clair  Giles,  business  manager,  WNAX  Yankton, 
S.  D.,  elected  president,  Yankton  school  board. 

Sam  Zurich,  production  director,  WBTV  (TV) 
Charlotte,  N.  C,  named  chairman,  radio  and  tv 
committee,  1954  Carolinas  Carrousel,  Thanks- 
giving Day  parade. 

William  B.  Caskey,  vice  president-general  man- 
ager, WPEN  Philadelphia,  appointed  by  Mayor 
loseph  F.  Clark  to  the  Mayor's  committee  con- 
ducting "Save  the  Athletics"  drive  in  that  city. 


SIGNING  final  papers  to  consummate 
transfer  of  WTMA-AM-FM  Charleston, 
S.  C,  from  Evening  Post  Pub.  Co.  to  At- 
lantic Coast  Broadcasting  Corp.  are  (I  to 
r)  David  W.  Jefferies,  secretary-chief  en- 
gineer of  Atlantic  Coast;  H.  T.  McGee, 
Evening  Post,  and  Charles  E.  Smith,  presi- 
dent-general manager  of  Atlantic  Coast. 
The  $85,000  sale  was  approved  by  FCC 
last  month  [B»T,  June  23]. 

Dorothy  Gardiner,  KTLA  (TV)  Hollywood  per- 
sonality, named  "Miss  Home  Handy  Gal"  for 
Los  Angeles  "Do-It-Yourself  Show,"  July  23- 
Aug.  1. 

Richard  Walsh,  sales  executive,  KFI  Los  An- 
geles, and  Mary  Ann  Waran  were  married 
July  24. 

Bill  Dorais,  announcer,  KLX  Oakland,  Calif., 
and  Stella  Bianco,  traffic  manager,  KCBS  San 
Francisco,  were  married  July  18. 

Jay  Barrington,  sports  director,  WDAF-AM-TV 
Kansas  City,  father  of  girl,  Janis  Elizabeth. 

Bob   Schulz,   disc   m.c,   WKBR  Manchester, 


Want  the 

STATION 

That  Gets 

RESULTS 

in  the 

QUAD-CETY  MARKET? 

Jos.  Schlitz  Brewing  Co.,  &  Flynn 
Beverage  Co.,  Distributor  of  Schlitz, 
have  sponsored  WHITE  SOX  BASE- 
BALL on  KSTT  for  the  past  THREE 
years. 

ASK  THEM  ABOUT  RESULTS 

STUDIOS  in  IOWA  &  ILLINOIS 
240,000  Metropolitan  Area 
10  County  Primary  Area 

Let  us  tell  you  the  story  of  other 
advertisers  who  find  KSTT  their  best 
buy. 

Contact  us   DIRECT,  or 
SEARS-AYERS 

Owned  and  Operated  by 
A.  M.  McGREGOR  and  I.  F.  WHALEN 

Davenport,  Iowa 

KSTT 

117  0  Mutual 


July  26,  1954    •    Page  71 


STATIONS 


AWARDS 


THE  TAVERN  CLUB  of  Chicago  was  the  scene  of  a  recent  "wedding  luncheon"  of 
WGN-TV,  Tribune  television  station,  and  Prudential  Insurance  Co.  of  America.  Ad- 
miring a  model  of  the  new  Prudential  Bldg.,  slated  for  completion  in  early  1956,  and 
of  the  proposed  925-ft.  antenna  for  WGN-TV  [B«T,  June  14,  7]  are  (I  to  r):  J.  Howard 
Wood,  Chicago  Tribune  business  manager;  Charles  B.  Laing,  vice  president,  Pruden- 
tial Insurance  Co.;  James  E.  Rutherford,  Prudential  vice  president  who  will  be  in 
charge  of  the  $40  million  Mid-America  Home  Office  Bldg.  at  Randolph  &  Michigan; 
Frank  P.  Schreiber,  manager  and  treasurer  of  WGN  Inc.  (WGN-AM-TV);  S.  W.  Toole, 
vice  president  of  Prudential's  Newark  office,  and  Carl  J.  Meyers,  director  of  engineer- 
ing, WGN  Inc.  The  luncheon  was  held  to  announce  plans  for  new  transmitter-antenna 
facilities  and  WKGN-TV  color  equipment.  The  Tribune  television  outlet  also  has  an- 
nounced it  will  increase  power  from  its  present  120  kw  to  316  kw  once  construction 
work  is  completed. 


Page  72 


July  26,  1954 


N.  H.,  father  of  boy,  Robert  Jr. 

Charlie  Wister,  salesman,  WIP  Philadelphia, 
father  of  boy,  July  6.  Bill  Manns,  WIP  an- 
nouncer, father  of  boy. 

REPRESENTATIVE  PEOPLE 

Albert  Larson,  New  York  sales  staff,  Paul 
H.  Raymer  Co..  to  tv  sales  staff,  Avery-Knodel 
Inc.,  N.  Y. 

Joseph  Dowling,  formerly  with  ABC,  to  re- 
search dept.,  Headley-Reed,  N.  Y. 


Affiliation  Fireworks 

AS  a  climax  to  its  month-long  CBS-TV 
affiliation  promotion,  Storer's  WBRC-TV 
Birmingham  staged  "the  largest  and  most 
elaborate  fireworks  display  ever  seen  in 
Alabama"  on  July  5.  J.  Robert  Kerns, 
vice  president  and  managing  director  of 
the  station,  reported  last  week  that 
"thousands  of  people"  viewed  the  pyro- 
technical  display,  and  said  that  "WBRC- 
TV  will  be  happy  to  make  this  traditional 
display  a  part  of  all  future  Birmingham 
Fourth  of  July  celebrations."  The  event 
marked  a  month-long  promotional  effort 
by  the  station  on  the  shift  of  affiliation 
from  NBC-TV  to  CBS-TV,  which  took 
effect  on  July  4. 


Carole-Marie  Runge,  16-year-old  Farmingdale, 
L.  I.,  high  school  senior,  presented  first  annual  | 
$500  Elias  I.  Godofsky-WHLI  Hempstead, 
L.  I.  Memorial  Brotherhood  scholarship  by 
WHLI  President  and  General  Manager  Paul 
Godofsky  for  winning  a  Brotherhood  essay  con- 
test conducted  by  the  station. 

James  Donald  Michael  O'Hara  V,  18-year-old 
high  school  valedictorian,  presented  Jefferson 
Standard  Foundation  four-year  scholarship  to 
Consolidated  University  of  North  Carolina, 
sponsored  by  Jefferson  Standard  Broadcasting 
Co.  (WBT-WBTV  [TV]  Charlotte,  N.  C,  and 
WBTW  [TV]  Florence,  S.  C). 

Joe  Hyder,  d.j.,  WADK  Newport,  R.  I.,  was' 
the  recipient  of  a  three  foot  trophy  for  being 
the  most  popular  disc  jockey  in  Rhode  Island 
and  southeastern  Massachusetts. 

Fred  Rickey,  CBS-TV  producer  of  Omnibus 
this  past  season,  has  received  the  first  annual  tv 
award  of  the  Speech-Theatre  Dept.,  Long  Island 
U.  for  "advancing  the  standards  of  television." 

F.  Louise  Hall,  Grit  Pub.  Co.,  Williamsport, 
Pa.,  received  $250  award  for  winning  symbol 
in  Advertising  Federation  of  America's  two-year 
search  for  idea  to  symbolize  integrity  in  adver- 
tising. Winning  design  will  not  be  presented 
officially  to  advertisers  and  associations  until 
fall. 

Alice  Roberts,  WOR  New  York  script  writer, 
presented  with  the  Medaille  de  la  Reconnais- 
sance Francaise  from  the  French  Government 
in  recognition  of  "outstanding  work  in  further- 
ing French-American  relations." 


WNAC-TV  Boston  received  citation  from 
Marine  Corps  for  its  cooperation  in  helping 
with  recruiting  in  First  Naval  District. 

KPIX  (TV)  San  Francisco  awarded  a  Marine 
Corps  citation  at  Treasure  Island  luncheon  for 
station  staff  in  appreciation  of  support  given  the 
Marine  Corps. 

Arthur  Godfrey,  CBS-AM-TV  star,  awarded  a 
special  citation  by  National  Assn.  of  Music 
Merchants  for  .  .  .  "untiring  devotion  to  the 
cause  of  music  and  goodwill  among  people  .  .  ." 
at  1954  Music  Industry  Trade  Show-Convention 
in  Chicago. 

Min  Lwin,  since  April  studying  various  FCC 
operations  under  scholarship  from  the  govern- 
ment of  Burma,  was  presented  a  certificate  of 
merit  last  week  by  FCC  Chairman  Rosel  Hyde 
for  completion  of  the  study  project.  He  is  the 
first  person  from  Burma  to  observe  Commission 
functions.  Mr.  Lwin  will  spend  the  next  three 
months  at  Geneva  with  International  Telecom- 
munication Union. 


T 

it 

>isic 
|  Qi 
avj 

Li 

jlitio 
Ik, 

n  m 
!  fee- 


"Gosh,  even  the 
Dean  thinks  I'm  a 
genius  ever  since 
I  started  spotting 
my  spot  campaign 
on  WWPA!" 


Williamsport,  Pa 

—  A  Great 
Pennsylvania 
Market ! 


Broadcasting 


Telecasting 


PERSONNEL  RELATIONS 


TWA  ON  STRIKE 

AT  THREE  NETWORKS 

Picketing  begins  in  Hollywood 
as  dispute  on  wage  scales  and 
union  shop  clause  reaches 
stalemate.  Union  and  net- 
works also  disagree  on  what 
effect  strike  will  have  on  lat- 
ter's  operations. 

MEMBERS  of  the  independent  Television  Writ- 
ers  of  America    (TWA)    struck  Wednesday 

jkgainst  NBC-TV,  CBS-TV  and  ABC-TV  in  a 

jdispute  centering  on  a  new  wage  scale  and  a 
union  shop  clause  in  the  contract  for  free-lance 
script  writers. 

Pickets  were  installed  in  front  of  the  net- 
works' Hollywood  studios,  but  no  such  action 

I  was  taken  up  to  Friday  in  other  cities.  It  was 
explained  in  New  York  by  a  TWA  spokesman 
that  the  Hollywood  move  had  been  pre-ar- 

. ranged  but  no  such  plans  had  been  made  in 

[C-otham. 

The  strike  came  after  efforts  Monday  in 
-New  York  by  the  U.  S.  Mediation  Service  failed 
Ito  resolve  the  wage  issue.  TWA  had  reduced 
iits  demands  from  $715  for  a  half-hour  script  to 
S600  and  the  networks  had  increased  their 
original  offer  of  $425  to  $450.  Mediation  then 
broke  off  without  any  further  talks  on  such 
jmatters  as  a  wage  scale  for  other  types  of  scripts 
;or  on  other  conditions  in  the  proposed  contract 
. [B»T,  July  19]. 

Spokesmen  for  both  the  union  and  the  net- 
works said  they  were  amenable  to  re-negotiating 
,the  issues,  but  up  to  Friday,  no  sessions  had 
.been  scheduled. 


Point  of  View 

TWA  predicted  that  the  network's  schedule 
would  be  disrupted  over  the  week-end  because 
the  union  expected  support  from  other  tele- 
vision unions.  The  feeling  among  the  networks 
was  reported  to  be  that  the  strike  action  would 
have  "little  effect"  at  the  present  time. 

Lewis  S.  Frost,  NBC  Pacific  Coast  public  re- 
lations director,  and  Donn  Tatum,  ABC-TV 
;  director  of  West  Coast  operations,  both  claimed 
network  employes  were  not  involved  in  the 
\ free-lance  writer  dispute  and  said  picket  lines 
were  being  crossed.   They  said  operations  were 
.not  being  curtailed  at  the  present.    CBS-TV  in 
iHollywood  refused  comment. 

One  sidelight  to  the  dispute  is  that  TWA's 
;i  J  one-year  certification  by  NLRB  is  scheduled  to 
!{  ]be  reviewed  Aug.  2.    At  the  same  time  the 
Author's  League,  since  last  May,  has  had  an 
appeal  before  NLRB,  claiming  it  does  not  have 
'  majority  support  among  free-lance  tv  script 
writers.    It  was  reported  last  week  that  the 


Balks  at  Retakes 

SCREEN  Actors  Guild  has  been  asked 
by  Screen  Gems  Inc.,  Hollywood,  to  take 
action  against  actor  Steve  Cochran,  who 
refused  to  report  for  retakes  on  "Trip 
Around  the  Corner,"  recent  film  shot  for 
NBC-TV  Ford  Theatre. 

Charging  the  actor  with  disregard  of 
studio  problems,  Screen  Gems  claims  he 
was  "guilty  of  a  breach  of  his  contractual 
obligations  to  do  the  retakes  when  he  re- 
fused to  report  to  re-shoot  a  few  scenes 
which  were  damaged  in  the  process  of 
development  in  the  laboratory." 


Authors  League  and  the  Radio  Writers  Guild 
planned  a  reorganization  in  structure  to  form 
one  new  organization  for  radio,  television  and 
screen  writers. 

TWA  also  announced  last  week  that  it  has 
applied  for  an  AFL  charter. 

TWA's  picket  lines  in  Hollywood  largely  ap- 
peared ineffectual  because  of  no  discernable 
support  from  other  radio-tv  unions. 

Officials  of  the  striking  union  said  some  50 
members  joined  in  the  picketing  Wednesday  but 
the  force  soon  was  reduced  to  two  pickets  sta- 
tioned at  each  location.  Union  members  were 
stationed  at  artists'  entrances  at  all  network  tv 
structures,  at  rehearsal  halls  and  theatres.  It 
was  reported  by  the  union  that  individual  per- 
formers and  teamster  members  were  observing 
picket  lines. 


TWA,  Davis 


CONTRACT  negotiations  between  Joan 
Davis  Enterprises,  Hollywood,  producers 
of  the  NBC-TV  /  Married  Joan,  and 
Television  Writers  of  America,  currently 
on  strike  against  networks,  will  resume 
this  week,  union  officials  said.  TWA 
membership  earlier  this  month  voted  to 
authorize  its  executive  board  to  call  the 
strike  against  JDE  [B»T,  July  5],  but 
executives  promised  talks  between  attor- 
neys of  the  Alliance  of  Tv  Film  Pro- 
ducers, representing  Miss  Davis,  and 
TWA  negotiators  would  continue. 


high  Quality 
performance 


AT  LOW  COST 


36"  long 
41"  high 
I3'/j"  wide 


MODEL 


Camera  Control  Console 


The  Dage  Model  71  OA  Camera  Control  is 
built  in  a  standard  console  type  housing  for 
studio  control  room  use.  It  comes  complete 
with  a  master  monitor  consisting  of  a  10" 
aluminized  picture  tube  and  a  3"  waveform 
monitor.  The  picture  monitor  has  a  full  8  mc 
video  response  and  excellent  contrast  and 
brightness  range.  Write  for  detailed  specifica- 
tions and  prices. 

%      NOTE:  Watch  for  Dage  de-  i 
velopments  in  color  television. 


TELEVISION  DIVISION 


BEECH     GROVE,  INDIAN* 


OF    THOMPSON  PRODUCTS 


Broadcasting 


Telecasting 


July  26,  1954    •    Page  73 


EDUCATION 


'Optimistic'  Radio  Future 
Described  to  NYU  Workshop 

FUTURE  outlook  for  radio  was  described  as 
"optimistic"  by  Gustav  Margraf,  vice  president 
in  charge  of  talent  negotiations  for  NBC,  in 
a  talk  last  week  before  a  session  of  New  York 
U.'s  19th  annual  summer  Workshop  in  Radio 
and  Television. 

Mr.  Margraf  voiced  the  belief  that  following 
"the  initial  rush  to  television,  there  will  be  a 
trend  back  to  radio,  because  radio  still  serves 
a  definite  purpose."  He  pointed  out  that  ad- 
vertisers currently  are  more  selective  in  radio 
advertising,  aiming  at  special  groups  in  certain 
areas,  rather  than  at  nationwide  audiences. 

He  said,  also,  that  one  problem  certain  to 
arise  with  the  launching  of  large-scale  color 
television  in  the  fall  will  be  whether  motion 
picture  rights  to  dramatic  productions  will  apply 
to  telecasting.  He  said  it  has  not  been  deter- 
mined whether  those  rights  cover  telecasting, 
which  he  described  as  "essentially  a  live 
technique." 


WHIL  Medford,  Mass.,  has  established  an- 
nual $250  college  scholarships  for  the 
students  at  Medford  High  School  and 
Maiden  (Mass.)  High  School  who  attain 
the  highest  academic  standings.  Above, 
Sherwood  J.  Tarlow  (I),  WHIL  president, 
presents  a  check  to  James  A.  Matisoff, 
1954  winner  from  Maiden  High.  At  right 
is  John  B.  Matthews,  headmaster  of  the 
high  school. 

Plans  27  Radio-Tv  Courses 

NEW  YORK  U.'s  Division  of  General  Educa- 
tion will  present  27  courses  in  radio  and  televi- 
sion during  the  fall  semester.  Included  in  the 
curriculum  will  be  three  new  courses — "Color 
Television,"  "Staging  The  Television  Show" 
and  "Music  for  Radio  and  Television." 

The  color  tv  course  will  deal  with  technical, 
operational,  program  and  production  aspects 
and  will  consider  comparisons  with  black-and- 
white  television.  Instructors  will  be  Reid  R. 
Davis,  supervisor  of  technical  operations  in 
color,  NBC;  Sidney  Davidson,  video  engineer, 
NBC;  Burr  Smidt,  scenic  designer  for  color, 
NBC,  and  Max  Miller,  associate  director  of 
color,  NBC. 


Rahall  Scholarship 

THE  Deem  F.  Rahall  Scholarship,  es- 
tablished by  brothers  Joe,  Sam  and  Farris 
Rahall  in  honor  of  a  family  member 
who  was  killed  in  a  plane  crash,  has  been 
awarded  to  Harry  Meadows,  a  senior  at 
Woodrow  Wilson  high  school,  Beckley, 
W.  Va.  The  Rahall  brothers,  affiliated 
with  WKAP  Allentown,  WNAR  Norris- 
town,  both  Pa.;  WFEA  Manchester, 
N.  H.,  and  WWNR  Beckley,  W.  Va.,  also 
have  established  a  Deem  F.  Rahall  Me- 
morial Scholarship  at  Alpha  Theta  chap- 
ter at  the  U.  of  West  Virginia. 


$7,000  Grants-in-Aid 

THE  National  Assn.  of  Educational  Broad- 
casters and  the  Educational  Television  &  Radio 
Center  have  announced  that  grants-in-aid  up 
to  $7,000  each  are  being  offered  to  educa- 
tional institutions  and  school  systems  "to  help 
educational  broadcasters  to  help  themselves." 
The  grants-in-aid  are  designed  to  make  possible 
the  development  of  programs  which  otherwise 
could  not  be  produced. 

KTHE  (TV)  Cuts  Staff, 
Reduces  Hours  of  Operation 

EDUCATIONAL  station  KTHE  (TV)  Los 
Angeles  has  cut  its  staff  from  26  to  10  and 
has  reduced  its  schedule  to  two  hours,  five  days 
a  week  [B*T,  July  12],  it  has  been  announced 
by  the  U.  of  Southern  California,  which  took 
over  direction  of  the  noncommercial  ch.  28 
station  last  month  from  Capt.  Allan  Hancock, 
former  KTHE  supporter  [B«T,  June  14]. 

EDUCATION  PEOPLE 

E.  Finley  Carter,  vice  president  and  technical 
director,  Sylvania  Electric  Products  Inc.,  N.  Y., 
to  Stanford  Research  Institute,  Palo  Alto,  Calif., 
as  manager  of  research  operations,  effective 
Oct.  1.  Mr.  Carter  will  retain  association  with 
Sylvania  as  consultant  on  major  research  and 
development  contracts  and  assisting  in  contacts 
with  Dept.  of  Defense. 

Charles  A.  Siepmann,  New  York  U.  professor 
and  long-time  critic  of  U.  S.  commercial  broad- 
casting, elected  board  chairman.  New  York 
Civil  Liberties  Union. 

James  T.  Veeder  named  first  full-time  extension 
tv  specialist,  Cornell  U,  Ithaca,  N.  Y. 

EDUCATION  SHORTS 

National  Academy  of  Broadcasting,  Washing- 
ton, D.  C,  announces  regular  term  on  Aug.  1 
to  take  care  of  late  enrollees  among  veterans 
of  Korean  War  whose  benefits  will  run  out 
Aug.  20. 


MICROPHONES  AND  STANDS 


GATES -HOUSTON 


2700  Polk  Ave. 
Tel.  Atwood  8536 


INTERNATIONAL- 


Page  74 


July  26,  1954 


Non-Competitive  Network 
Shaping  Up  for  English  Tv 

WHEN  commercial  tv  gets  underway  in  Eng 
land  it  will  consist  of  a  national  network  rathei 
than  competing  stations,  judging  by  the  view 
of  government  leaders  debating  the  subject  b 
the  House  of  Lords. 

Earl  de  la  Warr,  Postmaster  General,  indi 
cated  the  network  would  be  allocated  betweer 

two  or  more  contractors,  each  o 
ENGLAND      which  might  have  the  sole  use  o 

the  facilities  for  a  specified  numbe 
of  davs  per  week.  This  is  the  ooDosite  of  thi 
American  version  of  tv,  with  its  intensive  com 
petition. 

Advertisers  will  attain  national  coverage,  th^ 
government  believes,  with  provision  also  to  b 
made  for  local  advertising  during  regional  pro 
grams.  It  is  felt  that  effort  can  be  concentrate 
on  fewer  programs  backed  by  the  revenue  o 
th=  whole  network.    The  government  spokes^ 
men  in  the  House  of  Lords  showed  little  interest, 
in  the  statement  that  seven  or  eight  program  1 
can  be  tuned  in  New  York.  Opposition  speaker  ' 
said  tv  would  follow  the  pattern  of  the  govern 
ment  radio  monopoly,  the  British  Broadcastin 
Corp. 


CBC,  Radio-Tv  Union 
Sign  Bargaining  Pact 


S  icet 

T 

Hal 

„■  >|eci 

THE  FIRST  collective  agreement  between  thi  Di 
Canadian  Broadcasting  Corp.  and  the  Assn.  o 
Radio  &  Television  Employes  of  Canada  ha 

been  signed  at  Ottawa,  coverin: 
CANADA       more  than  1.300  office  and  studiVpi 

workers  of  the  CBC  across  Canalpn 
da.  The  contract  takes  effect  Aug.  1,  and  wilim 
eiv  emnlovos  a  6%  pay  increase  retroactive 
to  Feb.  1.  The  agreement  was  sianed  bv  J.  A 
Onimet.  CBC  general  manager,  and  E.  F.  Wil 
cox,  executive  secretary  of  the  associatio 
Overtime  will  be  paid  at  the  basic  rate  fo 
work  performed  beyond  the  number  of  basijj  ED 
hours  in  anv  work  month.  National  servic 
studio  ororiuction  personnel  will  receive  time 
pnd-a-half  for  overtime,  computed  on  the  sam< 
bpsis.  Union  dues  will  be  deducted  at  sourc 
from  all  association  members  and  from  all  nevijju 
employes  as  a  form  of  modified  union  security 

j  mi 

Butler  Dies  in  Crash 


kI 


t 


!■  ) 


t 


JOSEPH  L.  BUTLER,  53,  founder  and  owne' 
of  VOCM  St.  John's,  Nfld.,  was  killed  July  if 
in  a  crash  of  a  light  plane  at  Torbay,  Nfld.,  a 

he  was  taking  off  for  St.  John'^ 
CANADA       Mr.  Butler  began  his  radio  caree 

with  the  Marconi  Co.  as  a  wireles 
operator  at  Makkovik,  Labrador,  in  1919.  Ik 
1930  he  became  a  radio  instructor  with  RC/ 
at  Boston,  and  in  1932  returned  to  St.  John 
and  a  partnership  in  VOCM.  Three  year 
later  he  bought  controlling  interest. 

CFPA-TV  Plans  Fall  Start 

CFPA-TV  Port  Arthur,  Ont,  expects  to  b 
on  the  air  early  in  the  fall.  The  ch.  2  statioi 
will  be  housed  in  a  former  Firehall  buildinc 

now  being  renovated,  according  t 
CANADA     President  Ralph  Parker.  The  build 

ing  is  located  at  the  highest  poir 
in  Port  Arthur.  The  station  will  have  a  towe 
height  of  250  feet  with  transmitter  power  c 
5.1  kw  video.  Advertising  rates  start  fror. 
$150  an  hour  Class  A  time.  All-Canada  Tek 
vision,  Toronto,  is  exclusive  representative. 


Broadcasting 


Telecastin 


!.  h 


MANUFACTURING 


S 


lectronics  Meet 
Speakers  Listed 

LEPRESENTATIVES  of  RCA  and  Westing- 
ouse  Electric  Corp.  will  speak  on  technical 
i>pects  of  television  during  the  10th  annual 
National  Electronics  Conference  in  Chicago 
bet.  4-6. 

A  total  of  88  technical  papers  will  be  deliv- 
|red  during  the  session  at  the  Hotel  Sherman, 
implemented  by  over  160  exhibit  booths  for 

ip  electronic  manufacturers.  The  convention 
|  co-sponsored  by  the  American  Institute  of 
,'lectrical  Engineers,  Institute  of  Radio  Engi- 

eers,  Illinois  Institute  of  Technology  and  the 
of   Illinois.  Radio-Electronics-Television 

Ifrs.  Assn.  and  the  Society  of  Motion  Picture 
flf  Television  Engineers  are  among  participating 
'  rganizations. 

;  Television  will  be  reviewed  Tuesday  after-' 
oon.    C.  Howard  lones,  of  Westinghouse,  will 
peak  on  "A  Linear  Color  Television  Receiver." 
'  lethods  of  eliminating  transient  distortions  on 
"ertain  types  of  transmission  will  be  aired  by 
r  om  Murakami  and  Richard  Sonnenfeldt  of 
:clCA.    John  Taylor  and  Thomas  Moore  of 
A  estinghouse  will  talk  on  transistors. 

Papers  on  electron  tubes,  instrumentation 
nd  computers  will  round  out  the  afternoon 
leetings.  A  special  panel  will  discuss  electron 
ibe  reliability  Wednesday  afternoon,  with 
oeakers  from  CBS-Hytron,  RCA  and  General 
lectric. 

Dr.  R.  M.  Soria,  American  Phenolic  Corp., 
ill  preside  as  conference  president.  Three 
incheons  and  an  informal  banquet  round  out 

•  le  social  program.  Registrations  are  being 
.cepted  by  National  Electronics  Conference, 

■ifcohn   S.   Powers,   executive   secretary,   84  E. 

filandolph  St.,  Chicago  1,  111. 

*CA  Eases  Royalties 
On  Receivers,  Tubes 

EDUCTIONS  of  RCA  royalty  rates  for  radio 
nd  tv  sets  and  tubes  and  for  commercial  radio 
pparatus  from  25%  to  more  than  50%  will 
e  put  into  effect  Jan.  1,  1955,  Ewen  C.  Ander- 
n.  executive  vice  president,  commercial  de- 
:  artment,  announced  Thursday.  The  reductions, 
je  said,  "are  in  line  with  RCA's  tradition  of 
ontinuously  reducing,  so  far  as  practicable,  the 
ost  of  bringing  inventions  and  scientific  de- 
elopments  to  the  industry  and  the  public." 

The  present  rates,  new  rates,  and  percentage 
1  reductions  are: 


Djnd  radio  receivers 

using  tubes)  .   

;t|>und  receivers  (using 

transistors)  

uro  radios  (using  tubes)  .  . 
u'.o  radios  (using 

transistors)     .  .   

jmmercial  radio  apparatus 
•levision  receivers  (black- 
and-white)   

levision  receivers  (color)  . 
rescopes  (black-and-white) 

nescopes  (color)   

ther  electron  tubes    13/4 


Present 

New 

Amount  of 

Rates 

Rates 

Reduction 

Percent 

Percent 

Percent 

V/b 

V2 

5SV2 

V/s 

V/B 

We 

1/2 

55V2 

IVs 

V/a 

2 

V/2 

25 

1% 

V/4 

28V2 

1% 

Wt 

1% 

V/4 

28V2 

1% 

Wa 

1% 

V/4 

28V2 

Ihapin,  Lauterbach  Named 
New  GE  Sales  Positions 

PPOINTMENT  of  Wells  R.  Chapin  and 
obert  E.  Lauterbach  as  district  sales  managers 
•r  General  Electric  radio  and  tv  broadcast 
lament  with  headquarters  in  New  York  and 
■  Louis,  respectively,  was  announced  last  week. 
Albert  F.  Wild,  manager  of  sales  for  broad- 
•st  equipment  in  GE's  Commercial  Equipment 
epartment,  said  that  Mr.  Chapin,  formerly 

■R  oadcasting    •  Telecasting 


GE  broadcast  sales  manager  at  St.  Louis,  will 
have  new  headquarters  at  the  company's  offices 
at  570  Lexington  Ave.,  New  York.  He  will 
direct  sales  in  the  metropolitan  area. 

Mr.  Lauterbach,  previously  with  GE  in  At- 
lanta, succeeds  Mr.  Chapin  in  the  St.  Louis 
post,  according  to  Mr.  Wild,  and  will  be 
located  at  4227  Lindell  Blvd.  in  the  Mound 
City.  Mr.  Lauterbach's  district  covers  Nebraska, 
Kansas,  Missouri  and  the  southern  halves  of 
Illinois  and  Indiana. 

GE  Earnings  for  First  Half 
Are  24%  Ahead  of  '53  Period 

EARNINGS  of  General  Electric  Co.  in  the 
first  six  months  of  1954  were  reported  last 
week  to  have  increased  24%  over  last  year 
despite  a  7%  decline  in  sales. 

It  was  pointed  out  by  Ralph  J.  Cordiner, 
president,  in  a  report  to  stockholders  that 
net  profit  rose  to  a  record  $93,860,000  for  the 
six-month  period,  with  the  expiration  of  excess 
profit  taxes  contributing  materially  to  the  sharp 
increase  in  earnings.  Provision  for  federal 
taxes  and  renegotiation,  the  report  said, 
amounted  to  $1141/2  million  as  compared  with 
$195  million  for  the  first  six  months  of  1953. 

Earnings  for  the  second  quarter  of  this  year 
were  said  to  have  declined  to  $45,827,000  from 
the  first  quarter  net  of  $48,029,000,  but  were 
higher  than  the  $41,568,000  profit  of  the  second 
quarter  of  1953. 

Sales  for  the  first  half  totaled  $1,447,597,000 
as  compared  with  $1,560,448,000  a  year  ago. 
Percentage  of  sales  going  to  earnings,  after 
taxes,  was  said  to  amount  to  6.5%  as  against 
4.8%  last  year. 


Hi-Fi  Color 

COLOR  has  found  its  way  into  the  high 
fidelity  field.  That's  the  word  from  the 
International  Sight  &  Sound  Exposition 
Inc.  in  Chicago. 

An  instrument  called  the  "electronic 
frequency  color  indicator"  will  be 
demonstrated  to  the  public  by  the  expo- 
sition management  during  the  1954  high 
fidelity  show  at  the  Palmer  House  in 
Chicago  Sept.  30-Oct.  2.  It  was  de- 
veloped by  Revere  Camera  Co.  there 
and  will  be  utilized  to  present  its  line  of 
tape  recorders. 

The  instrument  is  designed  to  show, 
in  all  colors  of  the  rainbow,  just  what 
high  frequency  sound  reproduction 
looks  like.  The  indicator  flashes  bands 
of  vivid  color  on  a  screen  as  notes  of 
various  frequencies  are  sounded.  With 
the  aid  of  the  instrument,  it  is  claimed, 
it  is  possible  to  listen  to  musical  pas- 
sages and  see,  in  color,  how  music  is 
constructed  in  terms  of  basic  frequen- 
cies. 

Any  electrical  signal — such  as  that 
from  a  recorder,  radio  or  phonograph — 
can  be  fed  to  the  indicator.  The  signal 
of  each  channel  operates  electronic 
switches  which  turn  on  and  off  banks 
of  20  small  120-volt  colored  lights. 
If  three  frequencies  of  different  cycles 
are  fed  at  the  same  time,  filters  would 
separate  them  and  cycles  each  would 
light  up  the  blue,  green  and  yellow 
banks,  according  to  Revere. 


The 

QUINT  CITIES 

5  CITIES— 2  COUNTIES 
the  Hub  of  a  Major  Market 

WOC  covers  the  market.  WOC  sells  your  product. 
Surveys  prove  it.    Advertisers  know  it. 

WOC,  the  Quint  city  station,  in  the  heart  of  this 
rich,  agricultural  and  industrial 
area  ...  a  market  with  money 
in  its  pockets  ...  a  market 
blanketed  by  WOC. 

The  Quint  city  area  is  ideal  for 
test  campaigns.  Five  cities  com- 
bined into  one  metropolis  .  .  . 
thousands  of  rural  listeners. 

Select  WOC  for  successful  sales 
and  campaigns. 

Get  the  facts  from  your  nearest 
F  &  P  office  ...  or  from  WOC 
direct. 


Basic 
NBC  Affiliate 


WOC 
5,000  W  1420  Kc 


Col.  B.  J.  Palmer,  President 
Ernest  C.  Sanders,  Manager 


WOC 


Davenport,  Iowa 
AM-FM-TV 

Free  &  Peters  Inc. 
Exclusive  National  Representatives 


July  26,  1954    •    Page  75 


MANUFACTURING 


MR.  ARNETT 


ARNETT  ELECTED 
DUMONT  VICE  PRES. 

KEETON  ARNETT  has  been  elected  vice 
president,  adminis- 
tration, of  Allen  B. 
DuMont  Laborator- 
ies Inc.  by  the  board 
of  directors,  it  was 
announced  last  Wed- 
nesday by  Dr.  Allen 
B.  DuMont,  presi- 
dent. 

Mr.  A  r  n  e  1 1  has 
served  as  general  as- 
sistant to  the  presi- 
dent since  1951. 
Prior  to  then  he  was 
senior  vice  president 
of  the  Fred  Eldean 
Organization,  public  relations  counsel  in  New 
York  City. 

Capehart-Farnsworth  Color 

A  NEW  color  tv  receiver  with  a  15-inch  tri- 
color "shadow  mask"  tube,  providing  88V2 
square  inches  of  picture  area,  is  being  shipped 
by  Capehart-Farnsworth  Corp.,  Fort  Wayne, 
Ind.,  to  selected  distributors,  the  company  an- 
nounced Tuesday.  The  set  represents  initial 
production  of  the  Capehart  "True  Color  Tv" 
on  a  commercial  basis.  It  was  developed  in 
conjunction  with  International  Telephone  & 
Telegraph  Corp.,  C-F  parent  firm.  In  addition 
to  standard  controls  of  a  monochrome  receiver, 
whose  transmissions  it  receives,  it  has  a 
"chroma"  or  color  control  which  may  be 
adjusted  for  color  reception,  a  spokesman  said. 

Audio  Devices,  AF  Pact 

AWARDING  of  an  Air  Force  contract  to 
Audio  Devices  Inc.,  New  York,  amounting  to 
$220,000,  was  reported  last  week  by  Bryce 
Haynes,  vice  president  of  the  company.  The 
contract  provides  for  supplying  15  million  feet 
of  three-inch  magnetic  recording  tape  to  the 
Air  Force.  Mr.  Haynes  said  it  is  one  of  the 
largest  single  contracts  for  recording  tape  ever 
awarded  by  any  branch  of  the  government. 
The  tape  is  to  be  delivered  over  a  period  of 
about  one  year. 

MANUFACTURING  SHORTS 

Grinnan  Fixture  &  Plywood  Co.,  Minerva, 
Ohio,  announces  that  over  300  stations  have 


been  supplied  with  its  storage  cabinets  for  rec- 
ords, tape,  transcriptions  and  film.  Company 
says  it  is  also  able  to  design  and  build  special 
consoles  and  any  other  special  fine  cabinet  work 
a  station  may  require.  Further  information  may 
be  obtained  from  the  company  at  R.D.  3, 
Minerva. 

Hedin  Tele-Technical  Corp.,  Livingston,  N.  J., 
offers  sensitive  relay  designed  primarily  for  use 
in  electronic  chassis,  claimed  by  them  to  have 
sufficient  height  but  little  adjacent  space. 

Technical  Appliance  Corp.,  Sherburne,  N.  Y. 
(Taco  antennas  and  antenna  equipment),  making 
new  antenna  comprising  twelve  open  bow  tie 
driven  elements  plus  large  screen  reflector, 


Polytechnic  Research  and  Development  Co., 

Brooklyn,  N.  Y.,  announces  establishment 
of  new  sales  office  to  accommodate  its  mid- 
western  accounts  at  1  South  Northwest  High- 
way, Park  Ridge,  111.  Kenneth  W.  Meyers  is  in 
charge  of  the  office. 

General  Radio  Co.,  Cambridge,  Mass.,  an- 
nounces opening  of  engineering  &  sales  office 
at  8055  Thirteenth  St.,  Silver  Spring,  Md. 
(Washington  area).  Telephone  is  Juniper 
5-1088.    William  R.  Saylor  is  in  charge. 

West  Coast  Electronics  Manufacturers  Assn. 

has  issued  sixth  edition  of  product  list  and 
membership  roster  to  member-firms  and  to 
mailing  list  of  eastern  manufacturers.  Brochure 
lists  all  products  made  by  164  member-com- 


SYLVANIA  Electric  Products'  new  ceramic  "stacked"  tube,  described  as  a  "revolu- 
tionary" electronic  tube  capable  of  "unprecedented  mass  production,"  is  shown  here 
during  a  demonstration  at  which  the  tube  functioned  normally  at  temperatures 
of  more  than  1,000°.  At  the  briefing  session  for  Armed  Services,  industry,  engineering 
colleges  and  the  press  were  (I  to  r):  H.  Ward  Zimmer,  president,  and  Don  G.  Mitchell, 
board  chairman,  both  Sylvania;  Vice  Admiral  John  Gingrich,  chief  of  Naval  Material, 
and  Capt.  Rawson  Bennett  of  the  Navy's  Bureau  of  Ships,  which  has  signed  a  develop- 
ment contract  with  Sylvania. 


claimed  by  them  to  provide  greater  capture  area. 

RCA  Tube  Div.,  Camden.  N.  J.,  has  inaugu- 
rated pro  rata  warranty  policy  providing  one- 
year  protection  from  installation  date  on  all 
RCA  black-and-white  tv  picture  tubes  pur- 
chased for  replacement  service  in  home 
receivers. 


t 


i 


AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER 

RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an- 
tenna and  tower. 

Make  offer  for  lot  or  part.    Terms  can  be  arranged. 

Bremer  Broadcasting  Corp. 

1020  Broad  Street 
Newark  2,  New  Jersey 


mmmmmmmmmmmmmmmmmmmmm 

Page  76    •    July  26,  1954 


panies.  with  personnel  and  manufacturing 
facilities  of  each  company.  Copies  are  available 
on  request  written  on  company  letterheads  to 
Don  Larson,  general  manager,  WCEMA,  339 
S.  Robertson  Blvd.,  Beverly  Hills,  Calif. 


MANUFACTURING  PEOPLE 

Arthur  L.  B.  Richardson,  general  counsel.  Syl- 
vania Electric  Products  Inc.,  N.  Y.,  additionally 
elected  secretary,  succeeding  John  S.  Learoyd, 
retired:  William  R.  Sears,  field  representative, 
lighting  div.,  appointed  Pacific  Coast  manager, 
sales  promotion  and  publicity.  Carroll  L. 
Hasler,  appointed  supervisor  of  sales  administra- 
tion, electronic  products  sales  division. 

Leon  Podolsky,  technical  assistant  to  president, 
Sprague  Electric  Co.,  North  Adams,  Mass.,  ap- 
pointed chairman,  ad  hoc  group  to  review  all 
military  electronic  component  part  specifica- 
tions and  determine  what  revisions  are  required 
in  military  component  specifications  to  insure 
meeting  existing  equipment  requirements  for 
high  reliability  operation. 

Richard  J.  Thompson  appointed  salesman, 
chemical  materials  dept.,  General  Electric  Co* 
Pittsfield.  Mass. 

Jerry  Kirshbaum,  sales  manager,  Precision  Ap- 
paratus Co.,  N.  Y.,  elected  president,  eastern 
div..  Sales  Managers'  Club. 


Broadcasting 


Telecasting 


NETWORKS 


ABC  AT  BREAK-EVEN  POINT— KINTNER; 
NETWORK'S  FALL  TV  LINEUP  CITED 

President  of  ABC  says  network  has  taken  strong  competitive  posi 
tion  with  CBS  and  NBC  both  in  amount  of  business,  clearances. 


MR.  KINTNER 


AFTER  years  of  loss  operations,  ABC  is 
reaching  the  break-even  point  and,  according 
to  President  Robert  E.  Kintner,  is  taking  its 
Iplace  as  a  major 
competitor  of  CBS- 
TV  and  NBC-TV. 

Mr.  Kintner  ex- 
panded on  his  views 
in  an  interview  with 
B«T. 

In  addition  to  the 
renewals  and  new 
contracts,  he  said, 
ABC-TV  for  this 
fall  —  as  contrasted 
to  its  earlier  position 
—  is  getting  station 
clearances  in  mar- 
kets representing  85- 
?0%  of  all  tv  homes. 

He  emphasized  his  view  that  ABC,  since  its 
merger  with   United  Paramount  Theatres  in 
February  1953,  has  now  reached  a  point  where 
advertisers  and  agencies  feel  that  it  is  a  true 
ompetitor  of  CBS  and  NBC. 

As  part  of  this  upsurge,  Mr.  Kintner  him- 
elf  has  conducted  presentations  for  some  82 
idvertisers  during  the  past  few  months. 

Mr.  Kintner  has  said  the  network  is  running 
m  a  five-year  plan.  This  is  the  amount  of 
ime  he  estimates  it  will  take  ABC  to  catch 
ip  to  CBS  and  NBC  on  all  fronts. 

Mr.  Kintner  pointed  out  that  the  added 
inancing  which  ABC  gained  from  the  merger 
las  permitted  his  network  to  become  a  stronger 
ompetitior  for  talent,  programming,  advertisers 
md  the  audience  and  he  noted  also  that  "the 
ludience  is  the  one  which  benefits  most  from 
he  fact  that  there  are  three  strong  networks 
vith  equal  programming  strength.  This  means, 
>f  course,  their  choice  is  widened.  For  the 
ndustry,  there  is  substantial  good  stemming 
pom  the  fact  that  ABC  has  increased  its  com- 
petitive strength  because  it  means  there  are 
'nore  avenues  on  which  to  present  diverse,  new 
'■rogramming.  The  advertiser,  naturally,  is 
nterested  in  the  fact  that  our  network's  new 
ompetitive  stature  now  offers  him  a  choice  of 
nree  strong  networks  for  its  advertising  message 
jnd  the  additional  important  aspect  that  three 
trong  networks  broadens  the  audience  interest 
jn  television  as  a  whole.  Thus,  there  is  benefit 
d  the  industry,  to  talent,  to  advertisers,  but 
nost  of  all  to  the  audience — they  are  the  ones 
/ho  simply  cannot  lose,*'  Mr.  Kintner  stated. 

The  fall  schedule  shows  renewals  by  ap- 
roximately  85%  of  last  season's  advertisers, 
lus  about  a  half-dozen  additions  from  the 
anks  of  previous  ABC-TV  sponsors,  plus  at 
;ast  eight  new  advertisers  added  this  year. 
In  line  with  its  expansion  of  its  sponsorship 
sts,  ABC-TV  plans  to  extend  its  hours  of 
rogramming.     Breakfast  Club  is  to  be  ex- 
janded  to  the  West  Coast  in  the  fall,  accord- 
lag  to  current  plans;  a  series  of  soap  operas 
to   be   put    into   the    schedule  following 
reakfast  Club,  and  in  an  early-morning  show 
)  compete  with  NBC-TV's  Today  and  CBS- 
V's  Morning  Show  also  is  contemplated,  to 
riginate  in  Washington. 

ABC-TV's   evening    schedule   as   it   now   stands    is  as 
•Hows  (sponsors  shown   in  parentheses): 
MONDAY 

''AS-  7:30  pm-The  John   Daly  News 

':30-  8:00  pm— Jamie  (Duffy  Mott) 

!:00-  8:30  pm-Sky  King  (Derby  Foods  Inc.) 


8:30-  9:00  pm— Voice  of  Firestone  (Firestone) 
9:00-  9:30  pm-Mystery  Film 

9:30-11:00  pm— Eastern  Parkway  Boxing  (Co-op) 
TUESDAY 

7:15-  7:30  pm — The  John  Daly  News  (Realemon  Puritan 
Co.) 

7:30-  8:00  pm— Cavalcade  of  America  (Dupont) 
8:00-  8:30  pm-Mystery 

8:30-  9:00  pm— Twenty  Questions  (Florida  Citrus) 
9:00-  9:30  pm— Danny  Thomas   (Dodge,  Amer.  Tobacco) 
9:30-10:30  pm-U.  S.  Steel  Hour-Elgin  Tv  Hour 
10:30-11:00  pm— Stop  The  Music   (Exquisite  Form) 

WEDNESDAY 
7:15-  7:30  pm— The  John  Daly  News 

7:30-  8:30  pm— Disneyland  (Amer.  Dairy  Assn.,  Derby 
Foods,  V4  hour  each;  Amer.  Motors,  V2  hour) 

8:30-  9:00  pm— Stu  Erwin  (Liggett-Myers) 

9:00-  9:30  pm— Masquerade  Party  (Remington  Rand, 
Esquire  Boot  Polish) 

9:30-10:00  pm-TBA 

THURSDAY 

7:15-  7:30  pm — The  John  Daly  News  (Realemon  Puritan 
Co.) 

7:30-  8:00  pm-tone  Ranger  (General  Mills) 
8:00-  8:30  pm-Postal  Inspector 
8:30-  9:00  pm— Treasury  Men  in  Action 
9:00-  9:30  pm-Sammy   Kaye  (Brillo) 
9:30-10:30  pm-Kraft  Television  Theatre  (Kraft) 

FRIDAY 
-The  John  Daly  News 
-June  Havoc  Show   (General  Mills) 
-Ozzie  &   Harriet   (Hotpoint,  Lambert) 
-Ray  Boiger  Show  (Lehn  &  Fink,  Dorothy 

-Dollar  a  Second  (Wine  Corp.  of  Amer.) 
— TBA  (Sterling  Drug) 

SATURDAY 
-Smilin'  Ed  McConneM   'Brown  Shoe  Co.) 
-Space  Patrol  (The  Nestle  Co.  &  Ralston 

-NCAA  Football 

-Let's  Dance  (dance  bands  remotes— N.  Y.- 

-Saturday    Night    Fights    (Bayuk  Cigars 

-Fight  Talk  (Co-op) 
-Stork  Club  (participation) 
SUNDAY 

-Faith  For  Today  (Faith  For  Today  Inc.) 
—Pro  Football  (sold  regionally) 
-Super  Circus  (Kellogg  Co.,  Mars  Inc.) 
-TBA 

-You  Asked  For  It  (Rosefield  Packing) 
-Dramatic  Hour 

-Walter  Winchell  (Gruen  &  Amer.  Safety 

-Martha  Wright  (Packard) 
-Dr.  I.  Q. 

-Break  The  Bank  (Dodge) 


7:15-  7 
7:30-  8 
8:00-  8 
8:30-  9 

Gray, 
9:C0-  9:30  pm 
9:30-10:00  pm 


30  pm 
00  pm 
:30  pm 
:00  pm 


10:30-11:00  am- 
11:00-11:30  am 
Purina  Co.) 
2:00-  8:00  pm- 
8:00-  9:00  pm- 

Chicago) 
9:00-  9:45  pm 

Inc.) 
9:45-10:00  pm- 
10:00-10:30  pm- 

1:00-  1:30  pm 
1:30-  5:00  pm- 
5:00-  6:00  pm 
6:00-  7:00  pm 
7:00-  7:30  pm 
8:00-  9:00  pm 
9:00-  9:15  pm 

Razor) 
9:15-  9:30  pm 
9:30-10:00  pm 
10:00-10:30  pm 

Outlets  for  Sheen  Program 
May  Be  Reduced  Next  Fall 

ERWIN,  WASEY  &  Co.,  New  York,  advertis- 
ing agency  for  Admiral  Corp.,  Chicago,  is 
taking  under  consideration  for  the  next  ten 
days  the  number  of  stations  carrying  its 
Bishop  Fulton  I.  Sheen  show  on  DuMont. 
As  of  last  season  the  show  had  been  carried 
on  179  stations.  Due  to  duplication  and  other 
problems,  an  executive  of  the  agency  told 
B«T,  there  will  be  some  cutback  but  the 
number  of  stations  involved  could  not  be 
determined  until  the  first  week  in  August. 

Meanwhile,  in  Swampscott,  Mass.,  Bishop 
Sheen  announced  earlier  last  week  that  Ad- 
miral may  cut  him  down  from  179  stations 
to  63  stations  when  the  program  resumes  in 
November. 

Paar  in  for  Cronkite 

JACK  PAAR,  comedian,  will  replace  Walter 
Cronkite  as  master  of  ceremonies  on  CBS- 
TV's  Morning  Show  (Mon.-Fri.,  7-9  a.m.  EDT), 
starting  Aug.  16.  The  move  is  said  to  reflect 
a  change  in  plans  by  CBS-TV  under  which  the 
program,  which  started  as  a  news  and  informa- 
tion series  last  March,  is  becoming  primarily 
an  entertainment  show. 


AB-PT's  Second  Quarter 

ESTIMATED  net  operating  profit  of 
AB-PT  Inc.  for  the  second  quarter  of 
1954  was  reported  last  week  by  Leonard 
H.  Goldenson,  president,  to  be  $715,000 
or  14  cents  per  share  of  common  stock, 
compared  with  $756,000.  or  16  cents  per 
share,  in  the  same  period  of  1953. 

For  the  first  six  months  of  1954,  Mr. 
Goldenson  said,  estimated  net  operating 
profit  was  $1,754,000.  as  against  $2,236,- 
000  for  the  same  period  in  1953.  Capi- 
tal gains  for  the  second  quarter  and  the 
first  six  months  were  $25,000  and  $96,- 
000,  respectively,  Mr.  Goldenson  re- 
ported, as  compared  with  $62,000  and 
$4,314,000  in  1953.  He  noted  that  the 
latter  figure  could  be  attributed  princi- 
pally to  the  sale  of  WBKB  (TV)  Chicago 
following  the  merger  with  ABC. 

He  said  that  the  ABC  division  oper- 
ated at  about  "a  break-even  point"  in 
the  second  quarter,  and  now  is  setting 
its  programming  for  the  upcoming  fall 
broadcasting  season.  Mr.  Goldenson 
stated  that  "substantially  all  of  the 
important  tv  programs  that  were  on  the 
network  during  the  past  year  have  been 
renewed,  and,  to  date,  several  new  spon- 
sored shows  have  been  added." 


Cable  to  Alaska  Planned; 
Would  Carry  Radio  Networks 

DIRECT  TRANSMISSION  of  network  radio 
programs  to  stations  in  Alaska  for  simultane- 
ous broadcast  will  be  made  possible  by  sub- 
marine cables  which  AT&T  proposes  to  con- 
struct between  Port  Angeles,  Wash.,  and  Ketchi- 
kan, Alaska.  Programs  are  now  recorded  and 
shipped  to  Alaska  for  delayed  broadcast, 
according  to  a  radio  network  spokesman  in  New 
York. 

Plans  for  the  U.  S.-Alaska  cable,  filed 
Monday  with  the  FCC,  say  that  the  job  will 
take  about  two  years  to  complete,  will  cost 
about  $14  million,  will  add  36  message  cir- 
cuits to  the  13  radio  and  land-line  circuits 
now  used  for  phone  calls  between  the  U.  S. 
and  Alaska,  and  will  be  suitable  for  radio 
program  transmission.  The  bandwidth  is  too 
small  for  tv  use,  however.  The  system  will 
comprise  two  cables,  laid  several  miles  apart, 
one  for  north-bound,  one  for  south-bound 
transmission,  equipped  with  built-in  repeaters 
spaced  at  about  40-mile  intervals. 

NBC  Says  Burbank  Freeway 
Won't  Curtail  Color  Plans 

CONSTRUCTION  of  the  new  $3.6  million 
NBC-TV  color  studios  in  Burbank  will  not  be 
curtailed  even  if  a  proposed  freeway  route, 
which  would  cut  through  NBC  property,  is  ap- 
proved by  the  California  State  Highway  Com- 
mission, John  K.  West,  NBC  vice  president  for 
the  Pacific  division,  said  last  week. 

Despite  an  earlier  statement  by  attorney  Max 
Eddy  Utt,  representing  NBC  before  a  highway 
commission  hearing  July  14,  that  "considerable" 
cost  of  adjustment  to  noise  and  traffic  vibration 
during  and  after  freeway  construction  might 
force  contraction  of  the  network's  Burbank 
project,  Mr.  West  said  that  only  1.2  acres  on 
a  far  corner  of  the  NBC  property  is  involved 
in  the  proposed  route. 


I  OADCASTING 


Telecasting 


July  26,  1954 


Page  77 


  NETWORKS  

DUMONT  SIGNS  $4  MILLION  IN  WEEK 


Thirteen  new  clients  take  con- 
tracts during  the  busiest  sales 
week  in  the  network's  history. 

SIGNING  in  one  week  of  13  new  clients  to 
contracts  for  business  amounting  to  more  than 
$4  million  in  gross  time  sales  (not  including 
program  and  production  costs)  was  announced 
last  week  by  Gerry  Martin,  director  of  network 
sales  for  the  DuMont  Television  Network. 

Included  in  the  new  contracts,  Mr.  Martin 
said,  are  an  hour-long  show,  a  quarter-hour 
dramatic  program,  a  two-hour  extravaganza, 
two  football  games  to  be  carried  on  "the  largest 
live  networks  ever  to  present  such  events," 
several  series  of  regional  football  contests 
among  national  football  league  teams,  and  a 
specially  filmed  sports  series. 

"Never  has  there  been  so  much  interest  in 
DuMont's  programs  on  the  part  of  agencies 
and  advertisers,"  Mr.  Martin  commented,  "and 
never  in  the  history  of  the  network  have  so 
many  orders  been  received  in  a  single  week." 

Consolidated  Cosmetics  Inc.,  Chicago,  has 
bought  the  live  dramatic  show.  They  Stand 
Accused,  which  will  make  its  premiere  the 
second  week  in  September  on  a  day  and  time 
to  be  announced  shortly.  Frank  E.  Duggan 
Advertising,  Chicago,  is  the  agency  for  Con- 
solidated (Lanolin  Plus  and  other  beauty  aids). 

The  Tuesday,  9-9:30  p.m.  EDT  period  on 
DTN  has  been  sold  to  an  as  yet  unannounced 
sponsor. 

Vitamin  Signed 

Signed  as  participating  sponsors  for  The  Paul 
Dixon  Show  (Mon.-Fri.,  3:30-4  p.m.  EDT)  are 
Vitamin  Corp.  of  America  (Calimetric  weight 
control )  and  Metro-Goldwyn-Mayer.  VCA, 
through  BBDO,  has  ordered  five-minute  partici- 
pations on  20  stations  on  Monday,  Wednesday 
and  Friday  for  13  weeks,  starting  Aug.  2. 
M-G-M,  through  Donahue  &  Coe,  has  purchased 
one  15-minute  segment  per  week  for  two  weeks 
early  in  August  on  a  specially-expanded  network 
of  more  than  40  stations. 

As  part  of  a  four-network  order,  DuMont 
will  present  a  two-hour  Lights  Diamond  Jubilee 
tv  show  on  more  than  40  stations  on  Oct.  24, 
9-11  p.m.  EST,  under  the  sponsorship  of 
America's  electrical  industries.  The  order  was 
negotiated  through  N.  W.  Ayer  &  Son,  New 
York  (see  story,  this  page). 

Walter  H.  Johnson  Candy  Co.,  Chicago,  has 
signed  a  contract  covering  30  weeks  to  present 
Captain  Video  (Thurs.,  7-7:15  p.m.  EST)  on  80 
DuMont  stations,  starting  Oct.  7.  The  agency  is 
Franklin  Bruck  Adv.,  New  York. 

According  to  Mr.  Martin,  DuMont  has 
cleared  two  of  the  largest  networks  ever  hooked 
up  for  football  games — each  of  160  stations — 
and  has  signed  nine  of  the  12  National  Football 
League  teams.  It  currently  is  signing  sponsor- 
ship for  them  on  a  regional  basis. 

The  first  to  use  this  coast-to-coast  network, 
he  said,  will  be  Miller  Brewing  Co.,  Milwaukee 
(High  Life  beer),  which  is  co-sponsoring  the 
College  All-Star  Game  on  Aug.  20  starting  at 
9:30  p.m.  EDT.  Associated  with  Miller  in 
sponsorship  of  the  game  in  30  northeastern 


markets  only  is  the  Atlantic  Refining  Co.  The 
agency  for  Miller  is  Mathisson  and  Assoc., 
Milwaukee,  and  for  Atlantic,  N.  W.  Ayer  & 
Son. 

Chrsyler  Corp.,  Plymouth  Div.,  Detroit,  has 
signed  to  sponsor  over  160  stations  the  Thanks- 
giving Day  game  between  the  Detroit  Lions  and 
the  Green  Bay  Packers,  starting  at  12  noon 
EST.  N.  W.  Ayer  &  Son  is  the  agency. 

DuMont  also  has  signed  sponsors  for  a  foot- 
ball feature.  The  Greatest  Football  Plays  of 
the  Week,  consisting  of  three  or  four  minute 
highlights  of  NFL  games.  The  series  is  expected 
to  be  carried  on  more  than  100  DuMont 
affiliates  and  is  being  sold  on  a  regional  basis. 
Sponsors  already  signed  are  Hamm  Brewing 
Co.,  St.  Paul,  through  Campbell-Mithun,  Min- 
neapolis, and  Drewrys  Ltd.  U.  S.  A.  Inc..  South 
Bend,  through  MacFarland,  Aveyard  &  Co., 
Chicago.  Hamm  Brewery  has  ordered  20  sta- 
tions in  the  West  Coast-Rocky  Mountain  area 
and  in  Kansas  City  and  Chicago.  Drewrys  Ltd. 
will  sponsor  the  game  on  12  midwestern  sta- 
tions. Both  contracts  take  effect  Sept.  30  and 
will  continue  for  13  weeks  of  the  football 
season. 


Color  by  DuMont 

OPENING  of  DuMont's  color  theatre 
at  the  network's  Tele-Centre,  205  E.  67th 
St.,  New  York,  was  announced  last  week 
by  Ted  Bergmann,  managing  director. 
He  said  facilities  of  the  theatre  are  be- 
ing made  available  to  sponsors  and  agen- 
cies for  the  purpose  of  conducting  re- 
search in  color  television.  Mr.  Bergmann 
said  sponsors  and  agencies  may  use  the 
facilities  to  check  on  their  color  films, 
their  trade  marks  and  other  identifying 
items,  as  well  as  to  present  slides  over 
the  DuMont  multi-scanner,  which  cur- 
rently is  being  put  into  service  on  sev- 
eral stations  nationally. 


DTN  Adds  57  Sunday  Games 
To  Fall  Professional  Schedule 

SCHEDULE  of  57  professional  football  games 
to  be  telecast  Sunday  afternoons,  Sept.  26 
through  Dec.  12,  was  announced  last  week  by 
the  DuMont  Television  Network. 

Added  to  Saturday  night  contests,  previously 
announced,  the  All-Star  game  on  Aug.  13  and 
the  Thanksgiving  Day  game  between  the  De- 
troit Lions  and  Green  Bay  Packers,  the  new 
schedule  makes  a  total  of  70  National  Foot- 
ball League  contests  to  be  presented  over 
DuMont  on  weekends.  This  compares  with  a 
total  of  58  such  games  on  DuMont  last  season. 

To  handle  the  schedule,  DuMont  will  tele- 
cast again  this  year  as  many  as  four  or  five 
games  each  Sunday  afternoon,  setting  up  re- 
gional networks. 


310  Inter-Connected  Stations 
Planned  for  Light  Jubilee  Show 

LIGHTS  Diamond  Jubilee  tv  show  on  Oct. 
24,  9-11  p.m.  EST,  will  be  telecast  over  at 
least  310  inter-connected  stations  of  the  four 
tv  networks,  James  E.  Hanna,  vice  president  of 
N.  W.  Ayer  &  Son,  N.  Y.,  agency,  announced. 
This  is  considered  to  be  the  largest  network 
ever  put  together  for  a  single  tv  show. 

CBS  and  NBC  have  already  cleared  249  sta- 
tions while  ABC  and  DuMont  are  now  in  the 
process  of  clearing  from  60  to  65  more  stations. 

David  O.  Selznick,  making  his  tv  debut,  will 
produce  the  two  hour  show  at  the  climax  of 
the  celebration  of  the  75th  anniversary  of 
Edison's  invention  of  the  electric  light. 

The  tv  show  and  the  jubilee  celebrations  are 
being  sponsored  by  more  than  300  companies 
and  organizations  of  the  electrical  industries. 
N.  W.  Ayer  represents  the  Light's  Diamond 
Jubilee  Committee. 

'Today7  Does  Business 

SIGNING  of  five  new  orders  and  one  renewal 
for  a  total  of  153  participations  on  NBC-TV's 
Today  (Mon.-Fri.,  7-9  a.m.  EDT)  was  an- 
nounced last  week  by  the  network. 

New  orders  were  placed  by  Grove  Labs  Inc., 
St.  Louis,  through  Harry  S.  Cohen  Adv.  Co.,  New 
York,  for  78  participations,  starting  Oct.  4; 
Owens-Corning  Fiberglas  Corp.,  New  York, 
through  McCann-Erickson,  New  York,  17  par- 
ticipations, starting  Sept.  13;  The  American  Ex- 
press Co.,  New  York,  through  Benton  &  Bowles, 
New  York,  15  participations,  starting  July  21; 
Prince  Gardner  Co.,  St.  Louis,  through  Grey 
Adv.  Agency,  New  York,  12  participations,  start- 
ing Nov.  26,  and  Campbell  Soup  Co.,  Camden, 
N.  J.,  through  Grey  Adv.,  five  participations, 
starting  Nov.  1.  The  renewal  was  from  Coast 
Fisheries  Div.  of  the  Quaker  Oats  Co.,  Wilming- 
ton, Calif.,  through  Lynn  Baker,  New  York,  for 
26  participations,  starting  Aug.  24. 

NETWORK  PEOPLE 

Matthew  E.  Barr,  sales  manager,  ABC  Radio 
Western  Div.  and  KABC  Hollywood,  to  KCBQ 
San  Diego,  as  general  sales  manager. 

Charles  Craig,  who  formerly  represented 
SESAC  Inc.  on  the  West  Coast,  named  com- 
mercial traffic  supervisor,  Don  Lee  Broadcast- 
ing System,  Hollywood. 

Stanley  G.  Boynton  Jr.,  formerly  with  Stanley 

G.  Boynton  &  Son,  Birmingham,  Mich.,  agency, 
to  MBS,  New  York,  as  account  executive. 

Leonard  Salvo  Jr.,  to  NBC-TV  as  producer- 
director.  Ding  Dong  School,  succeeding 
Reinald  Werrenrath  Jr.,  who  will  devote  time 
to  other  NBC-TV  Chicago  production  duties. 

Gil  Wyland,  engineer  in  charge,  and  William 

H.  Copeland,  supervisor,  CBS-TV  technical  op- 
erations, Hollywood,  named  assistant  managers; 
Edwin  Miller,  assistant  supervisor,  technical 
operations,  assumes  newly-created  position  of 
engineer  in  charge,  CBS-TV  color  operations, 
same  city. 

Isadore  Rosenblatt,  attorney,  KTLA  (TV)  Holly- 
wood, to  CBS  Hollywood  legal  dept.,  replacing 
Michael  Franklin,  who  moves  to  CBS-TV  busi- 
ness affairs  dept.,  same  city. 

Groucho  Marx,  star  of  NBC-AM-TV  You  Bet 
Your  Life,  and  Eden  Hartford  were  married 
July  17  in  Sun  Valley,  Idaho. 


MICROPHONES  AND  STANDS 


GATES-LOSANGELES 


7501  Sunset  Blvd. 
Tel.  Hollywood  2-6351 


Page  78    •    July  26,  1954 


Broadcasting    •  Telecasting 


YOU  ONLY  NE 


STATIONS 
TO  COVER 
HALF  OF 

TEXAS 


Reprints  of  articles 
appearing  in  this  section 
are  available 
at  nominal  cost.  Write  to 

3A0CASTING  .  TELECASTING 


HOWARD  W.  DAVIS,  Owntr 


SAN  ANTONIO,  TEXAS 

5000  WATTS 

ON  630 


HOWARD  W.  DAVIS,  fm.Wj 
GLENN  DOUGLAS,  Mgr. 

HOUSTON,  TEXAS 

5000  WATTS 

ON  61 0 


Ask  the  Walker  Representation  Co.,  Inc. 


$10,000  CRUISE  on  the  CARONIA 


r* 


TRIPLE  COVERAGE 

WMTW  on  top  of  more-than-a- 
mile  high  Mt.  Washington  cov- 
ers most  of  the  three  states  of 
Maine.  New  Hampshire,  and  Ver- 
mont—a market  with  over  Sl1/^ 
billion  retail  sales.  On  the  air  in 
August. 


Use  America's  only  "3-state  one  station 

TV  network"  and  save  —  in  just  27  weeks 

of  a  weekly  hour  program  —  the  cost  of 

a  $10,000  world  cruise  on  the  Cunard 

luxury  liner,  Caronia. 

Average  time  costs  run  54%  less  than  the 
combined  costs  of  the  three  TV  stations 
giving  next  best  coverage. 


REACHES  MORE 

Covers  virtually  all  the  families 
local  TV  stations  do  and  reaches 
thousands  of  families  they  can- 
not reach.  TV  homes:  219,461  as 
of  April  30  -  RETMA. 


CBS-ABC 


Channel  8 


WMTW 


John  H.  Norton,  Jr.,  Jlce  Pres.  and  General  Manager 
REPRESENTED   NATIONALLY   BY   HARRINGTON,  RIGHTER   &   PARSONS,  Inc. 


Page  80 


July  26,  1954 


Broadcasting    •  Telecasting 


IS  MADISON  AVENUE 
SELLING  UHF  SHORT? 


by  Jim  Luce 


EVEN  though  the  New  York  office  of  the 
J.  Walter  Thompson  Co.  is  located  several 
blocks  east  on  Lexington  Avenue,  I  suspect 
we  are  among  those  being  charged  by  uhf 
stations  that  "Madison  Avenue  is  against 
uhf."  If  the  stations  are  referring  to  time- 
buyers,  I  would  like  to  make  one  thing 
clear  immediately.  No  media  buyer  work- 
ing for  a  large  advertising  agency  can  afford 
to  indulge  in  prejudices  for  or  against  any- 
thing or  anybody.  The  buyer  at  all  times 
must  be  able  to  explain  why  the  best  pos- 
sible purchase  was  made.  No  account  repre- 
sentative or  advertising  manager  will  hear 
that  the  buyer  was  "for"  or  "against"  some- 
thing without  a  complete  explanation  in- 
volving comparisons  of  circulation,  costs, 
estimated  audience  reached  or  to  be  reached, 
etc. 

In  addition,  uhf  is  located  in  many  mar- 
kets of  great  importance  to  the  national 
advertiser  where  there  either  has  been  no 
television  to  date  or  a  single  vhf  station,  and 
agencies  need  television  very  badly  in  these 
places.  They  are  extremely  anxious  that 
uhf  be  successful. 

Certainly  an  analysis  of  business  placed 
on  uhf  stations  by  our  New  York  office  (I 
do  not  have  complete  up-to-date  information 
on  our  other  offices)  does  not  indicate  that 
we  or  our  clients  are  against  it.  Following 
is  the  use  of  uhf  on  some  typical  network 
programs: 

Program      No.  of      Program      No.  of 
Uhf  Stations  Uhf  Stations 

1  40  6  9 

2#  8  7#  10 

3#  .         11  8  9 

4  16  9  14 

5  1* 

#  Participation  in  network  programs 
where  line-up  is  controlled  by  net- 
work. 

*  Limited  network  in  station  time. 

Of  the  above,  only  three  are  "must  buy" 
network  stations;  the  rest  are  optional  buys. 
The  breakdown  of  25  stations  used  by  one  of 
our  clients  for  a  half-hour  film  program 
shows  11  are  uhf  and  14  vhf.  Another  spot 
advertiser  who  uses  local  live  daytime  pro- 
grams in  17  markets  has  uhf  in  three  of 
these.  Our  largest  announcement  advertiser 


Mr.  Luce  is  supervising  timebuyer  of 
J.  Walter  Thompson  Co.,  New  York. 

Broadcasting    •  Telecasting 


who  uses  primarily  only  the  very  top  mar- 
kets has  used  uhf  in  four  of  the  top  16. 

How  then  does  one  explain  the  charge 
that  agencies  are  against  uhf?  The  primary 
reason  I  believe  is  that  few  uhf  operators 
were  around  in  1948-1949  when  the  vhf  sta- 
tions were  first  going  after  national  spot  ad- 
vertising. These  stations  met  considerable  re- 
sistance at  the  start  and  the  common  remark 
then  was  "come  back  and  see  us  when  tele- 
vision has  50%  penetration  of  all  homes." 
Subsequently,  some  of  these  agencies  and 
advertisers  had  cause  to  regret  they  did 
not  place  more  faith  in  the  development  of 
television  as  an  advertising  medium.  The 
fact  remains,  however,  these  early  vhf  sta- 
tions had  to  wait  for  national  spot  revenue 
while  they  developed  programming  and 
worked  with  distributors  to  push  set  sales. 
Also,  in  those  years  the  number  of  spot  and 
network  users  was  considerably  smaller  than 
today.  Perhaps  another  explanation  is  that 
the  majority  of  early  vhf  stations  were  better 
able  to  sustain  a  period  of  low  financial  re- 
turn due  to  ownership  by  successful  news- 
papers, radio  stations  or  theatre  interests. 
Stations  Hurt  Themselves 

I  honestly  believe  that  the  most  harm  done 
uhf  has  been  by  individual  stations  them- 
selves. Too  many  uhf  stations  rushed  on  the 
air  without  proper  engineering  facilities. 
They  knew  a  signal  problem  existed  which 
could  be  considerably  corrected  if  they  de- 
layed their  on-air  date.  The  result  was  that 
when  the  first  people  in  the  area  converted 
they  could  not  get  a  satisfactory  signal.  The 
word  got  around  fast. 

I  personally  know  of  one  market  where 
a  station  rushed  on  the  air  and  went  out 
and  sold  time  based  on  a  map  which  had 
no  relation  to  actual  signal  strength.  When 
confronted  with  this  fact  the  station  finally 
admitted  this  was  the  case  but  made  a  sell 
on  the  fact  that  they  covered  80  to  90% 
of  the  city.  This  station  has  since  built 
proper  facilities  but  I  believe  it  may  have 
done  irreparable  damage  to  uhf  in  that  city. 
Unfortunately,  the  network  station  relation 
departments  have  not  been  too  careful  in 
checking  into  this  prior  to  granting  affili- 
ation. Therefore,  it  is  not  wise  for  a  buyer 
to  assume  because  a  station  has  a  major 
network  affiliation  it  is  a  good  buy. 

Another  factor  which  uhf  stations  tend 
to  overlook  is  that  the  advertising  approach 


differs  depending  upon  the  product  being 
sold.  For  example,  I  have  heard  that  one 
agency  which  places  drug  business  almost 
exclusively  will  use  no  uhf.  This  may  be 
a  very  defensible  position.  A  drug  product 
depends  almost  entirely  on  advertising  as  its 
entire  sales  effort.  It  has  no  strong  local 
dealerships  which  can  give  it  a  favorable 
position  in  a  market.  It  is  competing  with 
products  of  a  similar  nature  which  in  all 
probability  contain  the  same  ingredients 
and  are  just  as  good.  Therefore,  a  drug 
product  cannot  afford  to  support  a  new 
station  for  a  period  of  time  while  it  is  getting 
established.  And  few  uhf  stations  during 
their  first  year  can  compare  on  a  cost-per- 
thousand  basis  with  the  competing  vhf.  On 
the  other  hand,  an  advertiser  with  an  out- 
standing product  and  dealer  outlets  that  have 
a  stake  in  the  future  of  a  community  might 
well  afford  to  bid  for  a  franchise  on  a  new 
station. 

Considering  the  welter  of  completely  un- 
substantiated claims,  it  is  a  wonder  to  me 
that  as  much  business  has  been  placed  on 
uhf  stations  as  has  been  the  case.  Most 
stations  make  a  very  sincere  attempt  to  try 
to  determine  exact  set  count  and  projected 
rate  of  conversion  but  too  many  times  these 
are  far  in  excess  of  what  exists. 

It  is  very  disturbing  to  have  completely 
contradictory  stories  presented  by  stations. 
It  means  either  the  stations  are  actually  mis- 
led as  to  their  position  in  the  market  or  one 
party  or  possibly  even  both  are  not  telling 
the  truth.  There  are  too  many  instances 
today  of  the  latter  situation.  What  the 
agencies  have  had  to  do  is  to  subscribe  at 
considerable  expense  to  one  or  more  of 
the  services  which  survey  conversion  from 
vhf  to  uhf.  The  stations  complain  bitterly 
about  these  services  but  until  such  time  as 
they  can  agree  among  themselves  on  a  uni- 
form method  of  periodically  measuring  con- 
version and  share  of  audience,  they  will 
continue  to  be  judged  on  the  basis  of  these 
surveys. 

There  are  three  general  uhf  situations  and 
these  are  as  follows: 

1.  Uhf  first  on  the  air  in  a  new  market 
which  has  had  no  television  service 
to  date. 

2.  Uhf  coming  on  the  air  either  in  a 
market  which  already  has  a  vhf 

(Continued  on  page  88) 


July  26,  1954 


Page  81 


EDUCATION 


AL  TV 


IN  TWO  YEARS:  PLENTY  OF  DREAMS  BUT  ONLY  SEVEN  STATIONS 


by  Earl  B.  Abrams 


THE  BATTLE  for  educational  tv  (ETV  it's 
called  in  pedagogic  circles)  began  in  1948 
when  the  FCC  imposed  its  freeze  on  new 
tv  station  grants.  Coupled  with  the  techni- 
calities of  spacing,  the  opening  of  uhf  and 
the  establishment  of  color  tv  was  the  sleeper 
— reservations  for  educational  tv. 

This  had  the  whole-hearted  support  of 
educators  and  the  backing,  highly  emotion- 
charged  at  times,  of  FCC  Comr.  Frieda  B. 
Hennock. 

In  its  1952  final  report,  the  Commission 
agreed  to  the  concept  of  reservations.  It 
reserved  242  channels,  now  grown  to  251  — 
of  which  83  are  vhf  frequencies  and  168 
uhf.  About  60%  of  the  uhf  channels  are 
in  intermixed  markets,  with  20%  in  uhf- 
only  markets. 

It  is  now  two  years  plus  since  that  deci- 
sion was  made,  and  it  is  time  enough  to  ask: 
How  fares  educational  tv? 

Depending  on  to  whom  you  are  talking, 
the  answer  is  fine — or  disappointing. 

The  bare  bones  statistics  show  only  seven 
educational  stations  putting  out  a  signal,  25 
in  various  stages  of  building — although  even 
here  some  are  fallow  (New  York's  seven, 
Connecticut's  three  for  example) — and  47 
in  the  status  of  applicants. 

Only  77  channels  have  been  requested  by 
educational  applicants. 

The  picture  is  bleak  in  another  direction. 
Of  the  seven  stations  operating,  only  three 
are  vhf;  the  others  are  uhf  with  all  the  un- 
happy problems  upper  band  stations  have 
in  promoting  set  conversion  and  audience. 

The  three  v's  are  KUHT  (TV)  Houston, 
WQED  (TV)  Pittsburgh,  and  KQED  (TV) 
San  Francisco.  Counted  as  on  the  air,  but 
fighting  the  uphill  battle  yet,  are  these  u's: 
KTHE  (TV)  Los  Angeles,  WKAR-TV  East 
Lansing,  Mich.,  WHA-TV  Madison,  Wis., 
and  WCET  (TV)  Cincinnati. 

WKAR-TV  is  slightly  off-beat;  it  operates 
on  a  commercial  uhf  channel;  but  it  is  pure 
— it  sells  no  time. 

Educators  who  are  close  to  the  tv  picture 
will  admit  disappointment  but  not  defeat. 
They  recall  their  repeated  warning  that  the 
educational  groups  cannot  be  expected  to 
move  as  quickly  as  commercial  interests. 
They  maintain  they  are  heartened  by  the 


continuing  ferment  among  prospective  back- 
ers of  educational  stations. 

It  is  a  difficult  thing  to  oppose  educational 
tv.  Nominally,  everyone  is  for  it,  just  as 
everyone  is  in  favor  of  dogs  and  children. 
Opposing  something  like  educational  tv  is 
like  arraying  oneself  on  the  side  of  the 
imps  of  hell  against  the  hosts  of  heaven.  Yet, 
it  is  good  sometimes,  to  strike  a  balance 
sheet  on  the  best-intentioned  endeavors — if 
only  to  clarify  things. 

That  is  what  FCC  Comr.  Robert  E.  Lee 
did  in  mid-Iune  in  a  speech  to  the  Mary- 
land-D.  C.  Broadcasters  Assn. 

Have  the  educational  tv  reservations  been 
in  the  public  interest,  the  Commission's 
newest  member  asked.  Are  they  an  opening 
wedge  for  government  ownership?  Is  there 
enough  financial  support  to  continue  to  keep 
the  channels  on  ice?  Can  the  educational 
budget,  already  strained  under  the  need  for 
additional  teachers  and  more  construction, 
stand  the  blue  chip  construction  costs  and 
heavy  operating  drain  of  educational  tv  sta- 
tion ownership?  What  about  the  possibility 
of  political  exploitation? 

$100  Million  Bill 

If  all  educational  channels  were  spoken 
for,  Mr.  Lee  said,  it  would  mean  a  capital 
expenditure  of  more  than  $100  million  for 
construction  and  first  year's  operating  costs. 

At  the  rate  educational  tv  is  moving,  Mr. 
Lee  said,  it  will  take  50  years  before  the  full 
allotment  of  channels  is  used.  In  the  two 
years  past,  only  20%  of  the  reservations 
have  been  asked  for;  80%  are  still  unsought. 

Mr.  Lee's  remarks  did  not  go  unheeded. 
They  drew  an  immediate  reply  from  Robert 
R.  Mullen,  executive  director  of  the  Na- 
tional Citizens  Committee  for  Educational 
Television,  which  is  the  "professional"  agi- 
tator of  community  ETV  groups. 

First,  Mr.  Mullen  denied  that  educational 
tv  is  an  attack  on  the  traditional  American 
system  of  broadcasting.  He  named  these 
high  business  leaders  who  are  members  of 
NCCET:  Marion  B.  Folsom,  undersecretary 
of  the  Treasury;  Edward  L.  Ryerson,  for- 
mer chairman,  Inland  Steel  Co.;  Leland 
Hazard,   vice   president,   Pittsburgh  Plate 


Glass  Co.;  Paul  G.  Hoffman,  chairman  of 
the  board,  Studebaker  Corp.;  James  D.  Zel- 
lerbach,  president,  Crown  Zellerbach  Corp. 

It  isn't  likely,  he  implied,  that  these  men 
would  lend  themselves  to  a  movement  whose 
ultimate  objective  is  to  subvert  the  present 
system  of  American  broadcasting. 

In  only  two  of  the  cities  with  one  million 
or  more  population  has  there  been  no  ac- 
tivity for  educational  tv,  Mr.  Mullen  added. 
These  are  Milwaukee  and  Minneapolis.  In 
every  other  such  metropolis,  educational  sta- 
tions are  either  on  the  air,  in  the  process  of 
construction,  or  an  application  has  been 
filed,  he  pointed  out. 

In  lesser  communities,  and  in  the  cities 
where  uhf  channels  are  the  reserved  frequen- 
cies, the  educational  tv  activity  has  been  on 
a  par  with  commercial  activity,  Mr.  Mullen 
said.  He  counted  $15  million  in  assets  al- 
ready raised  by  the  educational  tv  forces. 

Concern  about  financing  has  no  basis  in 
fact,  Mr.  Mullen  said.  Of  the  first  50  edu- 
cational stations  due  to  begin  operating,  34 
are  community-financed,  eight  are  tied  in 
with  a  university  or  college  and  eight  are 
state-owned. 

Ralph  Steetle,  executive  director  of  the 
Joint  Committee  on  Educational  Television, 
the  group  which  guides  the  educators  in  ap- 
plying, building  and  putting  stations  on  the 
air,  puts  it  another  way. 

"Educational  tv.  right  now,  is  like  an  ice- 
berg— the  largest  part  of  its  activity  is  below 
the  surface,"  he  says. 

He  then  leans  back  and  reels  off  cities, 
states,  organizations,  financial  plans,  status 
of  groups,  and  other  information  which 
make  today's  educational  television  activity 
sound  like  the  early  days  of  commercial 
television  when  broadcasters  were  busy  with 
study,  financing  arrangements  and  prepara- 
tions for  applications. 

Both  the  NCCET  and  JCET  are  the  pro- 
moters of  community  activity — the  former 
for  citizens'  groups,  the  latter  for  the  edu- 
cators. Of  the  two,  JCET  came  into  being 
first  in  1950  to  sell  educational  tv  to  the 
FCC.  It  is  the  voice  of  seven  educational 
organizations:  American  Council  on  Educa- 
tion, Assn.  for  Education  by  Radio-Tv,  Assn. 
of  Land-Grant  Colleges  and  Universities, 
National  Assn.  of  Educational  Broadcasters, 


Page  82    •    July  26,  1954 


Broadcasting    •  Telecasting 


National  Assn.  of  State  Universities,  Na- 
tional Council  of  Chief  State  School  Officers 
and  National  Education  Assn. 

It  fouaht  for  reservations  in  1950  and 
in  1951. 

Its  present  program  is  to  protect  those 
reservations,  to  assist  applicants  with  legal, 
engineering  and  program  consulting  services, 
to  help  schools  and  colleges  evaluate  pro- 
gram resources  and  cooperate  in  encourag- 
ing program  exchange,  and  to  organize  con- 
ferences on  educational  tv.  It  puts  out  a 
substantial  number  of  periodic  books,  pam- 
phlets, status  reports,  and  other  informa- 
tion. 

.  Mr.  Steetle  came  to  JCET  from  Louisiana 
J  State  U.,  where  he  was  radio  director.  He 
took  the  place  of  Richard  B.  Hull,  Iowa 
State  College's  radio-tv  director  (WOI-AM- 
FM-TV).  Walter  B.  Emery,  former  legal 
aide  to  ex-FCC  Chairman  Paul  A.  Walker, 
is  special  consultant,  and  Cyril  M.  Braum, 
former  chief  of  the  FCC  Broadcast  Bureau's 
television  division,  is  engineering  consul- 
tant. 

NCCET  came  into  being  in  1952,  follow- 
ing the  victory  for  educational  reservations. 
a  Its  aim  is  to  assist  communities  in  organizing 
;  for  educational  tv.  Mr.  Mullen,  who  leads 
NCCET,  is  the  former  public  relations  di- 
rector of  the  Citizens  for  Eisenhower  Clubs, 
a  former  Life  Magazine  editorial  writer,  and 
a  former  Foreign  Operations  Administra- 
tion executive.  NCCET  has  a  staff  of  five 
field  men  who  are  responsible  for  geographic 
territories  throughout  the  U.  S.,  among  them 
Earl  Minderman,  former  administrative  as- 
sistant to  ex-FCC  Chairmen  Wayne  Coy 
and  Paul  Walker.  It  is  backed  by  an  ad- 
visory council  of  more  than  100  national 
organizations  (civic  groups,  labor  organiza- 
tions,  women's  clubs,  business  organizations) 
which  lend  local  support. 

Ann  Arbor  Center 

There  is  one  other  national  organization 
in  the  field  of  educational  tv  which  should 
be  identified.  This  is  the  Educational  Tele- 
.      vision  and  Radio  Center  at  Ann  Arbor, 
Mich.,  which  began  operating  late  in  1953. 

The  Center  is  headed  by  Dr.  H.  K.  New- 
burn,  former  U.  of  Oregon  president.  Robert 
B.  Hudson,  former  U.  of  Illinois  broadcast- 
ing director  and  adult  education  specialist, 
:  is  program  coordinator. 

The  Center's  purpose  is  to  act  as  a  clear- 
ing house  for  the  exchange  of  programs 
among  educational  tv  stations.  It  underwrites 
program  ideas.   It  is  building  up  a  back- 
ground of  programs  from  diverse  sources, 
national  and  international.    It  is  making 
J     grants  to  institutions  and  others  for  the 
production  of  new  program  ideas.    It  is 
i   screening  available  films,  commercial  and 
otherwise,  for  possible  use  on  educational 
-     tv.   It  is  also  doing  research  on  the  needs 
:'     for  educational  tv  programming,  the  estab- 
lishment of  a  script  exchange  and  the  forma- 
tion of  a  film  library  of  stock  materials. 

The  Ann  Arbor  Center  is  responsible  for 
the  kinescoping  of  the  famous  course  on 
"■■  Shakespeare  by  Dr.  Frank  C.  Baxter,  of  the 
;  U.  of  Southern  California,  first  popularized 
over  KNXT  (TV)  Los  Angeles,  a  commer- 
cial station.  A  series  on  child  psychology 
is  being  produced  by  the  U.  of  Michigan  un- 
der a  grant  from  the  Center.   Others  in  the 


THE  SEVEN  ON  THE  AIR 

Here,  in  the  chronological  order  in  which  they  began  telecasting,  are  capsule 
descriptions  of  the  seven  non-commercial,  educational  tv  stations  that  have 
reached  the  stage  of  actual  operation.  Only  three  of  them  have  been  telecasting 
more  than  six  months.  Of  those  three,  two  are  uhf,  one  of  them  competing  for 
audience  in  a  market  containing  seven  vhf  commercial  stations.  The  veteran 
educational  vhf  is  sort  of  half  a  body — since  one  of  its  two  owners  has  not 
yet  joined  the  operation.  Of  the  seven  on  the  air,  four  are  u's  and  three  are  v's. 


KUHT  (TV)  HOUSTON:  licensed  to  the 
U.  of  Houston  and  the  Houston  Inde- 
pendent School  District,  began  oper- 
ating May  25,  1953,  on  ch.  8.  It  runs 
five  days  a  week,  128  hours  a  month, 
of  which  91%  is  live.  It  is  estimated 
that  it  cost  $350,000  to  build  and 
Si  10,000  per  year  to  operate. 

KUHT  offers  by  far  the  longest  list 
of  telecourses  of  any  educational  sta- 
tion. These  include  landscaping,  Span- 
ish, mental  health,  piano,  the  arts, 
children's  literature,  English,  sciences, 
business,  psychology,  farm  manage- 
ment, music,  photography,  economics, 
world  literature. 

KUHT  has  been  having  its  prob- 
lems. Although  licensed  to  both  the 
U.  of  Houston  and  the  Houston  school 
authority,  the  latter  has  yet  to  join 
forces  in  the  operation  of  the  station. 
At  issue,  apparently,  is  the  $165  per 
hour  that  the  station  has  set  for  serv- 
ing the  school  system  with  programs. 

KTHE  (TV)  LOS  ANGELES:  licensed  to 
the  Allan  Hancock  Foundation  of  the 
U.  of  Southern  California,  began  oper- 
ating Nov.  29,  1953,  on  ch.  28.  It 
was  running  seven  days  a  week,  64 
hours  a  month,  of  which  65%  was 
live.  In  recent  weeks,  with  the  resig- 
nation of  Capt.  Hancock  from  the 
university's  board,  and  the  withdrawal 
of  his  personal  interest  in  the  station, 
KTHE  has  gone  on  a  five-day-a-week, 
40-hour-a-month  schedule.  It  has  also 
reduced  its  staff  from  26  to  10.  The 
station  was  built  at  a  quoted  cost  of 
$175,000  and  runs  at  an  estimated 
$250,000  a  year  budget. 

Courses  offered  are  Spanish,  natural 
sciences,  fiction  writing,  driver  educa- 
tion and  motion  picture  photography. 

WKAR-TV  EAST  LANSING,  MICH.: 

licensed  to  the  Michigan  State  College, 
began  operating  Jan.  15,  1954,  on  ch. 
60.  It  runs  seven  days  a  week,  152 
hours  a  month,  of  which  80%  is  live. 
Station  is  said  to  have  cost  $500,000 
to  build  and  runs  at  an  annual  budget 
of  $350,000. 

Its  telecourses  are  dramatic  litera- 
ture, salesmanship,  driver  education, 
political  science  and  various  literature 
and  fine  arts  subjects. 

WQED  (TV)  PITTSBURGH:  licensed  to 
the  Metropolitan  Pittsburgh  Educa- 


tional Television  Station,  began  oper- 
ating April  1,  1954,  on  ch.  13.  It 
runs  five  days  a  week,  68 lA  hours  a 
month,  comprises  94%  live.  Station 
is  said  to  have  spent  $275,000  for 
construction,  has  a  $250,000  per  year 
operating  budget.  Staff  is  comprised 
of  27  paid  employes  and  100  volun- 
teers and  students. 

Among  the  courses  offered  over  this 
community-owned  station  are  mar- 
riage, German,  sciences,  arts. 

WHA-TV  MADISON:  licensed  to  the 
Wisconsin  State  Radio-Tv  Council, 
began  operating  May  3,  1954,  on  ch. 
21.  It  operates  six  days  a  week,  with 
54  hours  a  month,  of  which  69%  is 
live.  Its  construction  is  said  to  have 
cost  $175,000,  of  which  $75,000  came 
from  the  state  and  $100,000  from  the 
Fund  for  Adult  Education.  It  is  of- 
fering courses  in  German,  American 
politics,  Spanish,  music  and  Shake- 
speare. Lester  H.  B.  McCarthy,  execu- 
tive director  of  the  Radio-Tv  Council, 
reported  that  more  than  200  people 
signed  up  and  paid  for  supplementary 
material  for  these  courses. 

KQED  (TV)  SAN  FRANCISCO:  li- 
censed to  Bay  Area  Educational  Tele- 
vision Assn.,  began  operating  June  10, 
1954,  on  ch.  9.  It  only  programs  for 
one  hour  on  Mondays  and  Thursdays, 
from  7  to  8  p.m.  Construction  of  this 
station  is  estimated  to  have  cost 
$242,000,  and  its  operating  budget 
is  set  for  $125,000  yearly.  All  its 
programs  are  kinescopes  from  the  Edu- 
cational Tv  and  Radio  Center,  Ann 
Arbor,  Mich. 

WCET  (TV)  CINCINNATI:  licensed  to 
the  Greater  Cincinnati  Television  Edu- 
cational Foundation,  began  test  tele- 
casting June  29,  1954,  on  ch.  48.  It 
began  program  broadcasts  July  19, 
1954,  and  expects  to  reach  regular 
operations  in  September.  As  of  now, 
WCET  operates  five  days  a  week,  put- 
ting out  about  60  hours  of  program- 
ming a  month,  60%  live. 

Most  of  its  programming  is  either 
local  children's  or  public  service  tele- 
casts, plus  some  of  the  kinescopes 
from  the  Educational  Television  and 
Radio  Center  at  Ann  Arbor.  There 
are  no  telecourses  as  such  yet. 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  83 


7:00  pm 
7:30 

8:00 

8:15 

8:30 

8:45 
9:00 

7:00  pm 

7:30 
8:00 

8:15 

8:30 

8:45 
9:00 


SEVEN  DAYS  OF  EDUCATIONAL  TELEVISION  FARE 


SUNDAY 
Brazilian  Tapestry  F      ST  INF 
An  Idea  Takes       F  ST 
Wings 

People,  Places,       C-K  U 
Politics 


INF 


AE 
INF 


WEDNESDAY 
Long  Beach  City     L      PRS  AE 
College 


Let's  Play  Like 
10th  Dist.  PTA 


GA  ESA 
C  AE 
ST 


Long  Beach  Jr.       L      C  PR 
Band  PS 


Fiction  Writing       L      C  AE 
for  Magazines  ST  TC 


MONDAY 
Parochial  Schools  L      PRS  ESA 
YMCA  Group        L      C  AE 
ST 

Big  Picture  F      GA  INF 


Paulena  Carter,     L      ST  AE 
pianist 


Convers.  Spanish    L      C  TC 

PS  AE 

THURSDAY 

Driver  Education    L      PS  TC 


Let's  Play  Like       L      GA  ESA 
Water,  Fountain     F      I  INF 
of  Life  ST 


Electrical  Terms      F      ST  AE 
Phys.  Sci.  for         L      C  AE 
Layman  PS  INF 


TUESDAY 
LA  City  Schools      L  PS 
Enterprise  Play-      L  GA 

ground 
Under  Same  Stars  C-K  U 


Diesel,  Mod.  F 

Power 
Scientific  lllus.  L 


C 
PS 

C 
PS 


C 
PS 


Natural  Resources  L 
of  Calif. 

FRIDAY 
Using  Overhead  L 
Proj.  for  Read- 
ing 

Let's  Play  Like  L  GA 
Under  Same  Stars  C-K  U 

Speeding  Speech    L  C 
PS 

Your  Public  L  C 

Library  ST 


How  to  Sell  in  '54  L  C 
PS 


ESA 
ESA 

AE 
INF 
AE 

AE 


TC 
AE 


AE 
TC 

ESA 
AE 
INF 
AE 

AE 


AE 


THIS  is  a  typical  week's 
schedule  at  an  educational  tv 
station  (KTHE  [TV]  Los  An- 
geles —  March  21-27).  The 
symbols  in  the  first  column 
after  the  program  name  indi- 
cate the  source  (L— live;  F — 
film;  K — Kinescope;  C — Ann 
Arbor  Center);  second  col- 
umn, who  presented  it  (PS — 
public  school;  PRS — private 
school;  U  —  university;  C  — 
civic  group;  GA  —  govern- 
ment agency;  ST  —  station 
staff;  I  —  industrial);  third 
column;  type  (INF — informa- 
tion; AE  —  adult  education; 
TC  —  telecourse;  PR  —  public 
relations;  ESA — education  for 
school  age  [5-17]). 


SATURDAY 
Wings  to  Italy  F 


AE 
INF 


Carry  on  Country  F      ST  INF 
From  Mind  of        C-K  U  AE 
Man  INF 


Prepare  for  F 
Glorious  Spring 


ST  INF 


works  are  a  series  on  atomic  energy,  foreign 
art  films,  great  ideas  (Mortimer  J.  Adler), 
drama  series,  UN  report. 

All  of  this  national  activity  takes  finances. 
No  discussion  of  educational  tv  is  complete 
without  identifying  the  place  of  the  Ford 
Foundation  in  financing  this  movement. 

Thus  far,  educational  tv  has  virtually  sub- 
sisted on  the  largesse  of  the  Ford  Founda- 
tion's Fund  for  Adult  Education.  FAE,  as 
it  is  more  commonly  known  among  recip- 
ients, has  granted  JCET  more  than  $500,000 
since  1950.  It  has  given  NCCET  more  than 
$600,000.  The  Ann  Arbor  Center  became 
possible  only  when  FAE  gave  $3  million. 

FAE  also  plays  a  key  part  in  station  fi- 
nancing. It  offers  to  match,  on  a  one  for 
two  basis,  funds  raised  by  citizens'  groups. 
For  every  $200,000  raised  among  the  people 
of  a  community,  FAE  gives  $100,000 — up  to 
a  maximum  of  $150,000.  This  is  a  pretty 
good  goal  to  shoot  at  and  many  communi- 
ties have  striven  mightily  for  that  assistance. 

In  a  more  modest  way,  Emerson  Radio  & 
Phonograph  Co.,  New  York,  has  also  prof- 
fered financial  assistance  to  educational  tv 
stations.  It  established  a  $100,000  fund,  to 
be  split  equally  among  the  first  ten  educa- 
tional tv  stations  to  begin  operating. 

Personal  foundations  have  played  a  major 
part  in  the  financing  of  individual  educa- 
tional tv  stations.  In  Pittsburgh,  for  ex- 
ample, the  beginnings  of  WQED  came  from 
the  Mellon  Trust  Fund.  In  Los  Angeles, 
KTHE  was  until  recently  underwritten  by 
the  Allan  Hancock  Foundation.  "Seed" 
money  in  many  another  city  has  been  pro- 
vided by  a  single  contributor. 

By  and  large,  the  basic  financial  strength 
for  educational  tv  has  come  from  large  num- 
bers of  individuals,  on  a  one  or  two  dollar 
contribution  level.  In  Denver,  the  citizens 
group  raised  $58,000  in  this  way  toward  its 
goal  of  $250,000.  In  Chicago,  $800,000 
was  raised. 

In  St.  Louis,  nearly  $1  million  was  raised 
— including  $500,000  from  department  store 
owner  Arthur  Baer,  the  Ford  Foundation, 


and  the  value  of  the  properties  offered  by 
two  local  universities.  In  that  city  half  of 
the  $300,000  annual  operating  budget  was 
arranged  for  by  an  agreement  with  20  school 
districts  to  pay  $1  per  pupil  per  year  for  in- 
school  programming.  In  addition  to  large 
contributions  from  corporations  and  labor 
unions,  $100,000  was  raised  in  a  door-to- 
door  campaign. 

In  North  Carolina,  the  U.  of  North  Caro- 
lina has  $1  million  earmarked  for  a  trans- 
mitter on  a  mountain  peak  near  Chapel  Hill. 
Studios  are  being  built  in  Chapel  Hill, 
Raleigh  and  Greensboro.  When  WUNC-TV 
goes  into  operation  this  fall  with  maximum 
100  kw  power,  its  ch.  4  signal  will  cover 
at  least  one-third  of  the  state. 

In  New  Orleans,  a  non-profit  citizens 
group  was  organized.  It  raised  $15,000  to 
underwrite  a  professional  survey  of  educa- 
tional tv  potentials.  The  survey  determined 
it  could  be  done — figuring  $70,000  a  year 
from  school  boards  at  50  cents  per  pupil,  and 
donations  of  funds  or  facilities  from  colleges, 
libraries  and  other  cultural  groups.  In  phys- 
ical assets,  the  New  Orleans  group  counts 
$100,000  in  gifts  from  commercial  and  edu- 
cational sources. 

One  of  the  early  hopes  of  educational  tv 
protagonists  was  that  states  would  appropri- 
ate the  necessary  funds  to  build  and  operate 
stations. 

It  has  not  worked  out  that  way. 

Only  two  states  have  come  through  with 
appropriations.  Alabama  voted  $500,000  to 
establish  a  state  authority  on  educational  tv. 
The  State  Building  Commission  allocated 
$262,000  for  building  facilities.  FAE  put 
in  its  $100,000.  Alabama  plans  two  trans- 
mitters, at  Mt.  Cheeha  and  at  Birmingham. 
It  also  plans  studios  at  these  two  locations 
and  at  Auburn. 

In  Oklahoma,  a  state  educational  tv  au- 
thority has  been  established  with  $600,000 
allocated  for  two  years.  These  funds  come 
from  the  Public  Building  Fund  (income 
from  oil  wells  on  the  State  Capitol  grounds) 
and  can  be  used  for  capital  construction 


only.  Operations  money  to  run  the  two 
planned  stations  (Oklahoma  City  and  Tulsa) 
must  come  from  other  than  tax  money,  the 
state  decided. 

In  other  states,  legislatures  have  turned 
thumbs  down. 

In  New  York,  after  the  state  refused  to 
take  the  responsibility  for  the  seven  construc- 
tion permits  granted  to  the  Board  of  Regents, 
the  formation  of  citizens  groups  to  take  over 
these  CPs  was  approved. 

In  New  Hampshire,  a  Governor's  com- 
mission recommended  that  non-profit,  citi- 
zens' groups  take  over. 

In  New  Jersey,  the  state  spent  $100,000 
on  a  two-year-pilot  run  with  a  station  at 
New  Brunswick.  This  ended  last  month 
when  the  governor  and  legislature  refused 
additional  monies.  Gov.  Robert  B.  Meyner 
said,  "A  20-inch  screen  should  never  be 
allowed  to  come  between  teacher  and  pupils 
during  school  hours." 

In  Connecticut,  a  state  commission  rec- 
ommended the  expenditure  of  $300,000  on 
a  two-year  experiment  over  commercial  sta- 
tions. The  commission  rejected  a  proposal 
that  the  state  spend  $1.5  million  to  build 
the  three  stations  already  granted  in  the 
state. 

In  Wisconsin,  the  state  legislature  created 
a  radio-tv  council  to  be  licensee  of  a  state- 
owned  network.  But  the  assumption  of  this 
responsibility  cannot  be  exercised  until  the 
voters  decide  by  referendum  in  November. 
However,  the  state  did  lay  out  $75,000  to  be 
used  for  a  pilot  station  at  Madison. 

Of  course,  tax  monies  are  involved  when 
state  and  city  colleges  and  universities  join 
in  sponsoring  a  community  educational  tv 
endeavor.  So  are  the  payments  from  school 
districts,  which  offer  a  growing  increment 
for  educational  tv  stations.  In  such  cases, 
the  station  contracts  to  supply  a  certain 
number  of  in-school  and  out-of-school  pro- 
grams for  children,  and  the  school  district 
pays  for  this  by  quota  (50  cents,  $1  per 
pupil) . 

In  other  ways,  states  have  contributed 


Page  84    •    July  26,  1954 


Broadcasting    •  Telecasting 


The  budget  is  set  .  the  client 

lias  okayed  the  general  plan  . 
now  the  pressure  is  on  to  draw  up 
space  schedules:  compare  stations  . 
the  hour  is  late,  but  the  agency  men 
work  on  .  work  with  Standard  Hate 
and  if  you  have  a  Service- Ad 

near  your  listing.. 


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For  the  full  story  on  the  values  1,161  media  get  from  their  Service- 
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edition  of  SRDS;  or  call  a  Standard  Rate  Service-Salesman. 
N.  Y.  C- Murray  Hill  9-6620     •     CHI.- Hollycourt  5-2400     •     L.  A.- Dunkirk  2-8576 

Note:  Six  years  of  continuous  research  among  buyers  and  users  of  space 
and  time  has  revealed  that  one  of  the  most  welcome  uses  of  Service-Ads 
comes  at  those  times  account  executives  or  media  men  are  working  nights 
or  weekends,  planning  new  campaigns  or  adjusting  current  ones. 


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financially  to  educational  tv.  For  example, 
early  in  July  the  Louisiana  legislature  appro- 
priated $260,000  for  the  establishment  of  a 
tv  center  at  Louisiana  State  U.  This  will 
work  on  production,  technical,  and  other 
aspects  of  tv  operations.  It  will  also  study 
the  question  of  state-owned,  on-the-air  facili- 
ties. 

Of  course,  educational  stations  can  raise 
assets  in  other  ways. 

In  Pittsburgh,  WQED  (TV)  counts  more 
than  70,000  members,  who  subscribe  $2  a 
year  for  its  chatty,  monthly  program  bro- 
chure. Incidentally,  the  program  pamphlet 
contains  advertising. 

In  Birmingham,  the  Storer-owned  WBRC- 
TV  has  given  the  local  educational  group 
physical  facilities  estimated  to  be  worth 
$200,000. 

In  Memphis,  the  educational  group  has  a 
promise  of  $160,000  worth  of  equipment 
from  WMCT  (TV),  the  local  Scripps- 
Howard  station. 

The  Detroit  group  already  has  an  fm 
transmitter  used  by  the  now  defunct 
WCIO-FM. 

In  San  Francisco,  KQED  (TV)  has  gear 
contributed  by  KPIX  (TV)  and  KRON-TV. 

In  Tulsa,  the  state  has  signed  a  lease  to 
put  its  antenna  on  the  same  tower  as  KOTV 
(TV) — at  a  nominal  fee. 

There  have  been  other  less  publicized  gifts 
from  commercial  sources. 

It  is  not  surprising  in  some  instances  to 
find  that  the  existing  commercial  vhf  stations 
are  helping  educational  tv — mostly  also  vhf. 
This  is  termed  enlightened  self-interest  by 
some  of  the  more  cynical  observers  who  note 
that  the  occupation  of  a  valuable  uhf  channel 
by  a  non-commercial  station  reduces  com- 
petition. 

Economy  Factors 

In  building  a  station,  educational  tv'ers 
can  be  much  more  economical  than  com- 
mercial outlets.  In  many  instances,  facilities 
are  part  of  the  contributions  by  local  educa- 
tional and  cultural  institutions  (buildings, 
land,  etc.).  Also  to  be  counted  are  gifts 
of  equipment  from  commercial  interests 
(transmitters,  antennas,  camera  chains,  etc.). 
And  operating  charges  can  be  kept  well  be- 
low the  level  of  commercial  operation 
through  various  means,  not  the  least  of 
which  is  the  use  of  school  faculty  members 
and  students  in  programming,  production 
and  technical  operation.  Many  educational 
stations  use,  or  plan  to  use,  "volunteers." 
These  can  be  used  in  a  variety  of  ways  (sec- 
retarial, mailings,  etc.)  to  contribute  to  keep- 
ing operating  expenses  down. 

There  is  another  factor  which  permits 
a  low  rate  of  operating  expenses.  This  is 
that  educational  tv  stations  need  not  operate 
the  long  hours  required  for  commercial  sta- 
tions. In  the  case  of  most  educational 
stations  on  the  air,  two  hours  per  day  is  not 
uncommon. 

It  long  has  been  an  FCC  policy  that  the 
efficient  use  of  a  broadcast  frequency  means 
the  quantitative  usage  of  a  channel.  Educa- 
tors counter  the  suggestion  that  short  hours 
mean  an  inefficient  use  of  a  public  resource. 
Raymond  H.  Wittcoff,  NCCET  chairman, 
expressed  the  NCCET's  attitude  in  a  quip 
in  the  July  17  Saturday  Review:  "It  would 
be  financially  and  educationally  sound  for 
the   non-commercial   stations  to   adopt  a 


policy  of  being  dark  in  those  hours  when 
they  cannot  be  bright." 

Mr.  Wittcoff  had  a  similar  response  to 
those  who  point  to  the  low  level  of  listener- 
ship  to  educational  tv.  "In  evaluating  the 
size  of  the  audience,"  he  said  in  the  same 
article,  "it  will  be  more  significant  to  make 
comparisons  with  the  small  numbers  who 
ordinarily  would  be  exposed  to  educational 
offerings  if  there  were  not  television  rather 
than  with  the  huge  audiences  watching  the 
commercial  stations." 

Undeniably,  audiences  of  educational  of- 
ferings are  embarrassingly  small. 

Item:  KUHT  Houston  runs  about  a  0.2 
to  0.4  rating  in  American  Research  Bu- 
reau reports.  Its  highest  rating  was  a  3.6 — 
and  that  came  during  its  telecast  of  a  U.  of 
Houston  basketball  game  (not  especially  an 
educational  offering). 

Item:  KTHE  Los  Angeles  claims  a  20,- 
000  uhf  set  conversion  figure.  American  Re- 
search Bureau  says  that  the  number  of  uhf 
sets  are  so  low  in  Los  Angeles  that  they  are 
statistically  un-countable. 

Item:  WKAR-TV  East  Lansing  claims 
25,000  uhf  sets  for  its  uhf  signal.  Again, 
ARB  says  it  is  unable  to  find  enough  such 
sets  or  conversions  to  make  a  statistical  esti- 
mate. 

Ironically,  the  much-touted  course  in 
Shakespeare,  now  being  shown  via  kine  on 
educational  outlets,  received  a  3.4  rating  by 
ARB  on  the  Saturday  mornings  it  was  car- 
ried in  late  1953  and  early  1954  over  the 
facilities  of  CBS's  KNXT  (TV)  Los  Angeles. 
This  was  a  highly  respectable  rating,  since 
competing  commercial  stations  were  at  the 
same  time  earnings  ratings  of  1.8.  1.2,  2.7 
and  5.8. 

On  KNXT,  the  Shakespeare  course  en- 
rolled 332  for  credit,  886  as  auditors,  and 
had  an  estimated  400,000  viewers.  More 
than  300  persons  showed  up  for  a  final 
examination. 

This  much  is  clear.  Educational  tv  is  far 
from  the  levels  it  should  be  in  two  years. 

Stations  operating  on  vhf  channels,  where 
the  audience  is  ready  made,  have  viewership 
that  trails  far  behind  the  audiences  of  com- 
mercial stations.  Some  trail  so  far  behind, 
they  are  research  non-entities  (their  ratings 
are  lumped  as  "others"). 

Where  the  educational  tv  outlets  are  oper- 
ating on  uhf  bands,  they  are  suffering  from 
the  same  anemia  that  commercial  uhf  oper- 
ators are;  little  if  any  conversions. 

Finances  are  still  a  major  educational 
tv  problem.  Even  those  stations  already 
operating  have  money  concerns.  For  ex- 
ample, KUHT  in  Houston  reported  in  its 
year  end  statement  that  its  No.  1  problem 
is  "outside  financial  help."  Manager  John 
Schwarzwalder  said  in  that  report: 

"Providing  a  program  service  for  only  40 
hours  a  week  is  an  uneconomical  use  of 
more  than  $300,000  worth  of  equipment." 

Broadcasters  who  have  made  formal  re- 
quests to  the  FCC  for  changes  in  the  edu- 
cational reservations  have  met  uniform 
defeat.  In  New  Orleans,  in  Milwaukee  and 
in  Minot,  N.  D.,  commercial  broadcasters 
had  such  petitions  denied  by  the  FCC. 

But  the  attitude  of  commercial  broad- 
casters has  mellowed  over  the  past  two  years. 
In  1952-53,  the  Illinois  Broadcasters  Assn. 


Page  86    •    July  26,  1954 


Broadcasting    •  Telecasting 


NOW!  the  new 


Eliminates  extra 

manpower 

requirements 


opaque  and  transparency  projector 


REMOTE  OR  LOCAL  CONTROL 
CHECK  THESE  NEW  FEATURES 

•  Completely  automatic  .  .  .  utilizing  features 
contained  in  the  now  famous  Telop  and  Telo- 
jector . . .  Slides  change  by  push  button  control. 

•  Sequence  of  up  to  50  slides  can  be  handled 
at  one  loading  .  .  .  additional  pre-loaded 
slide  holders  easily  inserted  in  unit. 

•  Remote  control  of  lap  dissolves  .  .  .  super- 
position of  two  slides  .  . .  and  slide  changes. 

•  Shutter  type  dimming  permits  fades  without 
variation  of  color  temperature  . .  .  opaque 
copy  cooled  by  heat  filters  and  adequate 
blowers  .  .  .  assembly  movable  on  base  which 
permits  easy  focus  of  image. 

SCREEN  OUT  HIGH  PRODUCTION 
COSTS  FOR  LOCAL  SPONSORS 

Telop  11  by  the  elimination  of  extra  manpower  assures  the  production 
and  projection  of  low-cost  commercials  that  local  sponsors  can  afford. 
It  can  be  used  with  any  TV  camera  including  the  new  Vidicon  camera. 
Telop  M  projects  on  single  optical  axis  opaque  cards,  photographs,  art 
work,  transparent  3Va"  x  4"  glass  slides,  strip  material,  and  2"  x  2" 
transparencies  when  Telojector  is  used  with  optical  channel  provided. 
Telop  IE  eliminates  costly  film  strips  and  expensive  live  talent. 

WRITE  FOR:  Illustrated  bulletin  describing  Telop  H  specifications.  Your 
request  will  receive  prompt  response. 


Telop  HE. .  .  interior  view  of  auto- 
matic slide  holder  which  accommo- 
dates 4"  x  5"  opaque  slides... One 
lens  ...  no  registration  problem  .  .  . 
no  keystoning. 


:  ■■■ 


RESEARC 


AND  DEVELOPMENT  CO.,  Inc..  Milliard  St.,  Manchester,  Conn. 
Division  of  the  GRAY  MANUFACTURING  COMPANY 
Originators  of  the  Gray  Telephone  Pay  Station  and  the 
Gray  Audograph  and  PhonAndograph  . 


.  Iroadcasting   •  Telecasting 


July  26,  1954    •    Page  87 


PROGRAMS  &  PROMOTION 


was  hell-bent  for  putting  the  blocks  to  edu- 
cational tv  in  that  state.  It  sponsored  a  bill 
to  prohibit  the  use  of  tax  money  for  educa- 
tional tv  by  the  U.  of  Illinois.  This  passed  the 
Illinois  lower  house,  but  failed  in  the  Senate. 

This  year,  the  IBA  committee  approved 
educational  tv,  but  qualified  its  assent  in 
only  one  respect — that  any  use  of  state 
money  for  educational  tv  be  approved  by 
the  legislature  first. 

Maybe  commercial  broadcasters  are  re- 
calling the  more  than  150  educational  sta- 
tions once  extant  in  the  early  days  of  stand- 
ard broadcasting,  now  thinned  to  a  sparse  30. 

Maybe  they  recall  the  sky-high  hopes  and 
promises  for  educational  fm,  which  numbers 
only  117  stations  on  the  air  throughout  the 
nation. 

Maybe  they  figure  educational  tv  will  take 
the  same  course. 

At  the  most,  from  the  looks  of  things 
today,  educational  tv  isn't  going  very  far, 
very  fast. 

IS  MADISON  AVENUE 
SELLING  UHF  SHORT? 

(Continued  from  page  81) 
station  or  has  received  coverage  from 
a  distant  vhf  city. 

3.  Several  uhf  stations  coming  on  the 
air  at  the  same  time  under  one  or 
both  the  above  two  conditions. 

Situation  number  one  generally  revolves 
around  a  purely  market  consideration  and 
I  think  if  these  stations  feel  Madison  Ave- 
nue is  against  them  the  reason  is  because 
they  have  failed  to  realize  that  with  tele- 
vision costs  so  high,  most  advertisers  neces- 
sarily cannot  hope  to  reach  100%  of  total 
U.  S.  sets.  Also,  a  number  of  new  stations, 
both  uhf  and  vhf,  are  located  in  markets 
in  which  local  media  have  never  received 
much  national  advertising. 

It  is  in  case  number  two  where  the  so- 
called  classic  situations  have  developed.  In 
certain  cases  uhf  station  call  letters  and 
cities  are  indelibly  imprinted  in  the  minds 
of  timebuyers  and  I  honestly  feel  most 
agencies  have  spent  a  disproportionate 
amount  of  time  trying  to  fairly  evaluate 
these  claims. 

Some  of  the  most  bitter  instances  involve 
point  three  where  there  are  two  uhf  stations 
in  the  same  television  market.  Rather  than 
agreeing  to  promote  uhf,  these  stations 
generally  make  their  bid  for  national  spot 
business  by  bringing  along  coverage  maps 
which  show  that  the  competitor  has  used 
complete  lack  of  judgment  in  antenna  selec- 
tion and  his  signal  is  not  being  received  by 
a  substantial  portion  of  the  market.  After 
listening  to  two  such  presentations,  the  buy- 
er is  apt  to  be  convinced  that  no  one  is  ever 
going  to  buy  a  television  set  or  bother  to 
convert  from  an  existing  vhf  and  he  had 
better  forget  about  uhf  television  entirely. 

In  conclusion,  I  honestly  feel  uhf  is  be- 
ing judged  by  agencies  fairly;  in  exactly  the 
same  manner  as  other  local  media.  If  a 
transmission  problem  does  exist,  I  do  not 
think  it  fair  to  blame  agencies  for  failure 
to  buy.  They  are  seldom  made  aware  of 
these  transmission  problems  as  such  but  are 
only  basing  their  buying  decisions  on  the 
resulting  audience  and  cost  figures. 


'VICTORY  AT  SEA'  PREMIERE 

PREMIERE  of  the  NBC  Film  Division's  full- 
length  feature  film  production  of  "Victory  at 
Sea"  was  held  in  New  York  at  the  60th  St. 
Translux  Theatre,  attended  by  top  officials  of 
RCA,  NBC,  United  Artists,  UN  and  the 
Armed  Forces.  The  film  was  described  as 
"the  first  theatrical  feature  produced  by  a  tele- 
vision company."  Among  those  who  attended 
the  premiere  were  Brig.  Gen.  David  Sarnoff, 
chairman  of  the  boards  of  RCA  and  NBC; 
Sylvester  L.  Weaver  Jr.,  president  of  NBC; 
Carl  M.  Stanton,  vice  president  in  charge  of  the 
NBC  Film  Division;  Fleet  Adm.  William  "Bull" 
Halsey;  Henry  Salomon,  producer  and  co- 
author of  "Victory  at  Sea";  Capt.  Walter  Kapig, 
USN  (ret.),  technical  advisor;  Bernard  Kranze, 
general  sales  manager  for  United  Artists  Corp., 
which  is  releasing  the  film,  and  key  production 
executives  of  the  feature  film. 

'AMOS  'NT  ANDY'  QUOTES 

CBS-TV's  new  Amos  'n'  Andy  Music  Hall,  to 
be  launched  in  September  as  a  Mon.-Fri.  9:30- 
9:55  p.m.  strip  [B«T,  July  12],  will  be  sold  in 
six-minute  segments  at  approximately  $2,900 
per  segment  for  both  time  and  talent,  officials 
reported  last  week.  This  price,  which  applies 
to  new  CBS  Radio  advertisers,  scales  down  to 
about  $2,500  per  segment  in  the  case  of  52- 
week  contracts.  Plans  for  the  series  were  out- 
lined by  Adrian  Murphy,  president  of  the  net- 
work and  Freeman  Gosden  and  Charles  Cor- 
rell,  creators  of  Amos  'n'  Andy,  at  luncheons 
for  advertisers  and  agencies  and  members  of 
the  trade  press  in  New  York  and  Chicago. 

WGAL-TV  'MR.  CHANNEL  8' 

WGAL-TV  Lancaster,  Pa.,  is  sending  to  adver- 
tisers a  7'  x  2'  white  poster  advertising  itself 
as  "Mr.  Channel  8"  with  316,000  w.  A  gen- 
tleman wearing  a  high  hat  and  monocle  and 
whose  body  consists  of  a  large  red  8  is  centered 
on  the  sheet.  "Mr.  Channel  8"  claims  to  be 
first  in  central  Pennsylvania  area  coverage, 
reaching,  besides  his  home  city,  Harrisburg, 
Reading,  Lebanon,  York,  Hanover,  Chambers- 
burg,  Sunbury,  Lewistown,  Pottsville,  Shamokin, 
Carlisle  and  Coatesville.  Large  red  letters 
against  a  black  background  identify  the  sta- 
tions and  network  affiliations.  The  caption 
reads:  "growing,  growing,  GROWN!  new  super 
power!  more  impact  for  your  dollar!" 

TSLN  FLOOD  COVERAGE 

COMPLETE  on-the-scene  flood  coverage  was 
provided  to  all  Texas  Spanish  Language  Net- 
work stations,  according  to  KIWW  San  An- 
tonio, which  sent  its  program  director,  Quintin 
Bulnes,  and  members  of  its  public  relations 
and  engineering  staffs  into  the  Rio  Grande 
flood  area  at  Laredo,  Texas.  Telephone  re- 
ports and  tape  recordings  made  in  the  field 
provided  a  detailed  report  of  conditions  in  the 
disaster  area  to  all  TSLN  stations,  KIWW  re- 
ports. 

KVOZ  FLOOD  REPORTS 

KVOZ  Laredo,  Tex.,  reports  going  on  a  24-hour 
emergency  operations  schedule  during  the  recent 
Rio  Grande  flood  crisis.  At  two-hour  intervals 
the  station  carried  reports  from  police  station- 
emergency  headquarters,  in  addition  to  hourly 
U.  S.  Weather  Bureau  broadcasts.  When  the 
flood  became  severe,  programs  were  interrupted 
to  bring  messages  and  warnings  of  water  stage. 
Four  local  amateur  stations  based  at  key  points 
originated  running  reports  of  danger  spots  from 
their  mobile  units.  Eventually  the  station  was 
flooded  and  personnel  and  transmitter  were 
moved  to  Laredo  Air  Force  Base,  where  a  stu- 


dio had  been  under  preparation  for  several 
weeks.  KVOZ  returned  to  the  air  in  a  few 
hours  continuing  to  use  the  temporary  studio 
for  two  days  until  they  were  able  to  return  to  its 
regular  studio  buildings. 


SITTING  among  promotion  pieces  of  Cros- 
ley  Broadcasting  Corp.'s  "Operation  Sun- 
burst" campaign  [B#T,  July  19]  is  Crosley 
President  Robert  E.  Dunville.  The  set  of 
six  15-ounce  glasses,  with  embossed  por- 
traits and  autographs  of  Crosley  person- 
alities, can  be  obtained  by  sending  one 
dollar  and  a  boxtop  or  label  from  any 
product  advertised  on  any  of  the  five 
Crosley  outlets.  Records  to  right  and  left 
of  Mr.  Dunville  are  special  promotion 
pieces  with  a  message  to  advertisers  and 
agencies. 


BUSINESS  IS  GOOD 

KOMA  Oklahoma  City  is  sending  to  agencies 
and  advertisers  a  green  and  white  promotional 
folder  which  describes,  with  illustrations,  the 
many  places  radio  may  be  heard.  The  cover 
speculates:  "Somebody  may  have  one  under 
the  bed."  The  20  illustrations  range  from 
football  games  to  factories,  from  kitchens  to 
bathrooms.  "No  matter  what  you're  doing, 
you  have  KOMA  Radio,"  it  is  pointed  out  and 
"there's  no  substitute  for  the  convenience  of 
radio."  The  back  cover  scoffs  at  recession 
talk,  at  least  in  Oklahoma.  Using  an  AP 
report  coupled  with  financial  and  sales  statistics, 
KOMA  claims  that,  in  Oklahoma,  business  is 
better  than  it  was  last  year. 

NAME  THE  LURE 

FREE  week-long  vacation  at  Missouri's  Lake 
of  the  Ozarks  was  the  top  prize  in  a  contest 
conducted  by  Sam  Molen,  sports  director  for 
KMBC-AM-TV  and  KFRM  Kansas  City,  Mo.  I 
The  competition,  featured  on  The  Outdoorsman 
program,  offered  viewers  a  chance  to  name  a 
new  fishing  lure. 

NBC  CLEVELAND  'FIRST' 

THE  SIMULCAST  of  the  "Masters  of  Melody" 
concert  orchestra  brought  greater  Cleveland 
listeners  and  viewers  bi-naural  sound  for  the 
first  time,  according  to  NBC's  WNBK  (TV) 
and  WTAM-AM-FM  there  who  teamed  up  for 
the  presentation.  S.  E.  Leonard,  engineer  in 
charge  of  Cleveland's  NBC  stations,  said  best  I 


Page  88    •    July  26,  1954 


Broadcasting   •  Telecasting 


How  to  Get  THROUGH  to  an  Important  Audience! 


When  Leo  Durocher  decides  to  have  a  "talk"  with 
an  umpire  whose  vision  and  wisdom  he  questions, 
he  sticks  his  amplifier  right  under  the  nose  of  his 
target's  "receiver."  He  gets  through.  He  has  a 
strong,  clear  signal  and  while  he  may  sometimes 
lose  the  rhubarb,  he  struts  back  to  the  bench  cer- 
tain-sure that  his  message  was  heard  ...  by  the 
guy  who  could  do  something  about  it.  So  it  is 
with  keystone  broadcasting's  seven  hundred 
and  forty-five  hometown  and  rural  radio  sta- 


tions. The  signals  are  good  and  strong  and  with 
no  costly  watts  spilling  and  splashing  around 
the  wide-open  spaces.  KBS  puts  your  message 
on  the  target  and  the  target  is  more  than  50  mil- 
lion families  you  can  reach  quicker,  cheaper  and 
better  than  any  other  way  we  know.  And  if  you 
want  a  test  run  on  KBS,  give  us  your  line-up  and 
we'll  build  you  a  network  to  your  specifications. 
You'll  find  keystone  audiences  will  bat  "clean- 
up" for  you  inning  after  inning. 


•WRITE,  WIRE    OR    PHONE  FOR 


CHICAGO 

111  West  Washington  St. 
STate  2-6303 

LOS  ANGELES 

1330  Wilshire  Blvd. 
Dunkirk  3-2910 


NEW  YORK 

580  Fifth  Avenue 
PLaza  7-1460 

SAN  FRANCISCO 

57  Post  Street 
SUtter  1-7440 


INTAKE   YOUR  CHOICE 

A  handful  of  stations  or  the  network  .  .  . 
a  minute  or  a  full  hour  .  .  .  it's  up  to 
you,  your  needs. 

I^MQRE  FOR  YOUR  DOLLAR 

No  premium  cost  for  individualized  pro- 
gramming. Network  coverage  for  less 
than  "spot"  cost  for  same  stations. 

l^ONE  ORDER  DOES  THE  JOB 

All  bookkeeping  and  details  are  done 
by  KEYSTONE,  yet  the  best  time  and 
place  are  chosen  for  you. 


COMPLETE    MARKET    INFORMATION  AND  RATES 
E 


■keystone 


BROADCASTING  SYSTEM,  inc. 


THE     VOICE   \  OF     HOMETOWN     AND     RURAL  AMERICA 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  89 


COMPARATIVE  NETWORK  AM  SHOWSHEET 


1954  by  Broadcasting  Publications  Inc. 


ABC 


SUNDAY 

CBS  MBS 


NBC 


10:30 
10:45 
11:00 
11:151 


6:00  PM 

Lorillard 
Honda/  Morning 
Headlines 

Wm  Wrigley 
Gene  Autry 
(191)  R 

6:15 

Paul  Harvey 
Belllone 

6:30 

Co-op 

Seerge  Sokolsky 

Summer  In 

6:45 

Quincy  Howe 

St.  Louis 

7:00 

Juke  Box 

7:15 

Jury 

7:30 

Toni 
Juke  Box  Jury 

(205) 

7:45 

Highway 

Juke  Box  Jury 

(susL) 

8:00 

Frolics 

Gary  Crosby 

8:15 

Show 

8:30 
8:45 

Philip  Morris 
fly  Little  Margie 
(144)  R 

9:00 

Lorillard 
Taylor  Grant 

9:15 

Frank  Connifl 

Kraft 
Theatre 

9:30 

Highway 
Frolics 

(9/5) 

9:45 

(Cont'd) 

10:00 

Co-op 
Paul 

10-10:05 
Daniel  Schorr 

Harvey  (118) 

Man  of  the 
Week 

10:15 

Geo.  Hamilton 
Combs 

Scholl  Mfg.  Co. 

(Participating)  American  Forum 
Nick  Carter        of  the  Air 
(497) 

Mutual  Benefit 
On  the  Line  with 
Bob 

Cansidine  (546) 
Harry  Wlsmer 

Sports  (355) 

Qeoeral  Tire 

Rod  8  Gun 
Club-Co-op 


ABC 


Not  in 

Service 


MONDAY 

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Sports 
Parade 


All  Star 
Parade  of  Bands 


Festival 

Ruby  Mercer 
Co-op 

PSG 

Welcome 
Travelers 

Allan  Jackson 
Chevrolet  (205) 
Report  From 
Overseas 

Bandstand 
U.SA 

Adv.  in 

Science 

PSG 
Pepper  Young 

(161) 

Farm  News 

Sloan 
Simpson 
Show 

PSG 
Right  to  Happi- 
ness (163) 

World 
Assignment 

No  Network 

Service 

PSG 
Backstage  Wife 

(175) 

Chautauqua 
Symphony 

Operation  Music 

Salute  to  the 
Nation 

Mutual  Music 
Show 

Sterling  MWF 
Toni  Tu-Th 
Stella  Dallas 
(162) 

Charlie 
and 
John 

Treasury 
Band 
Stands 

Mae  McGnri 
Show 

Sterling  M-W-F 
Toni  (Tu-Th) 
Widder  Brown 
(162) 

Allan  Jackson 
Chevrolet (205) 

Manhtn.  Soap 
Woman  in  My 

House  (188) 

Bobby 

Benson 
Show 

Horse  Races 

Washington 
U.S.A 
5-5:30 

5:00 
Teen-agers 
Unlimited 

Just  Plain  Bill 

CP 

Lorenzo  Jones 

 (191)  

Front  Page 

Farrell  

It  Pays  To  Be 
Married 
*3-Plan 

Labor  & 
Management 

Saturday 
at  the 
Chase 

5:45-55  (498) 
Jack  Brickhouse 

Sports,  State 
Farm  Auto  Ins. 

5:55 
Johnson  News 

Road  Show 
2  to  6  p.  m. 
(2 1 2  min.  local 
spot  announce- 
ments each 
hall-hour) 


Explanation:  Listings  In  order:  Sponsor,  name  of 
program,  number  of  stations;  S  sustaining ;  II  re- 
broadcast  West  Coast :  TBA  to  be  announced :  ItP 
repeat  performance.  Time  EDT. 

ABC — 8:55-9  a.m..  2:30-2:35  p.m..  4:25-4:30  p.m., 
M.W.F..  Time  for  Betty  Crocker.  Gen.  Mills 
(319). 

7:55-8  p.m..  Les  Griffith  &  The  News.  (332). 
10:30-10:35  p.m.,  MWF.  Philco  Corp.,  Edwin  C. 
Hill  and  the  Human  Side  of  the  NewB  (310) 
Texas    Co.    sponsors    13   five-minute   news  pro- 
grams Sat.,  12  on  Sun. 

CBS— 8:30-8:55  a.m..  Sun..  General  Foods  Corp.. 

Sunday  Gatherln'  109. 
11:30-11:35  a.m.  Sun.  Lou  Cioffi— News  (S) 
12-12:05  p.m..  Sat..  Dr.  Scholl— Bill  Shadel  188 
3:15-  3-30  p.m.   MWF  Lever— Houseparty  ISO 
3:15-3:30  p.m..  Tu.-Th.,  Kellogg— &  Houseparty  191 
3:30-45  p.m.,  Bauer  &  Black— Houseparty  171 
3:30-  3:45  p.m.  M-Th  Pillsburv— Houseparty  191 
Arthur  Godfrey  Clients  10-11:30  a.m. 
Godfrey  10-10:15  a.m.  Bristol  Myers,  M-W  alt.  F: 
Campana  T-Th  alt.  F. 

10-  10:15  a.m.,  Minn.   Mining.  M-W  alt.  F; 
Kellogg  Tu-Th;  Adolph's  Ltd.  alt.  F. 

10:15-30  a.m.,  Knomark  M-F  alt.  davs. 
10:30-45  a.m..   Int.   Cellucotton  M-\V  alt.  F. 

Gen.   Motors.  Frigidaire.  Tu-Th  alt.  F. 
10:45-11  a.m..  Star  Kist,  M-W  alt.  F. 

Toni,  Tu-Th.,  Kellogg,  alt.  F. 

11-  11:15  a.m..  Lever  Bros..  M-W  alt.  F. 

National  Biscuit.  Tu-Th  alt.  F. 
11:15-39  a.m..  Pillsbury  Mills.  M-Th  alt.  F. 

Toni   alt.  F. 
General    Motors    Chevrolet,    Robert    Trout,  M-F. 
9:55-10  p.m. 

General  Motors — Chevrolet.  Robert  Trout — News. 
9:55-10  a.m.;  1-1:05  p.m.;  2:30-35  p.m.;  5:55-6 
p.m. 

Sat..  Allan  Jackson:  1:30-35  p.m.;  3-3:05  p.m.; 
4:55  5  p.m. 

MBS— 

Credit  Union  Nat'l  Assoc.  4:55-5:00  p.m.  Sunday. 
5:55-6:00  p.m..  M-F.  Cecil  Brown-S.  C.  Johnson 
9-9:05  p.m..  M-F.  Johns-Manvllle.  Bill  Henry. 
Mon.-Fri.  S:00-8:30  p.m.  Programs — Multi-Message 
Plan  Participants — 
Lemon   Products — M-F. 
R.   J.   Reynolds  Tobacco  Co.— Mon.,   Tues.  & 
Thtirs. 

Multi-Message  Plan  Participants — 

Bridgeport  Brass  Co..  Aer-O-Sol  Dir.,  Wed., 
Thurs.  &  Fri. 

Pan  Americar  Coffee  Bureau  (Tues.  &  Thurs.) 
Mon. -Frl.  11:25-11:30  a.m.  S.  C.  Johnson — News 

NBC— 8-8:15  a.m..  Skelly  Oil,  M-F.  News  (28); 
Three-Plan: 

Lewis-Howe.  Liggett  &  Myers,  Carter  Products 
&  RCA.  Fibber  McGee  &  Molly;  Second  Chance; 
It  Pays  to  Be  Married. 


I 


July  26,  1954 


PROGRAMS  &  PROMOTION 


results  are  achieved  on  an  equilateral  triangle 
arrangement  with  the  tv  set  at  one  angle  and 
a  radio  set  at  the  other;  the  viewer  forms  the 
third  angle.  If  desired,  an  fm  receiver  may 
be  placed  in  the  middle  of  the  triangle  leg 
between  the  tv  set  and  radio.  The  result,  ac- 
cording to  Mr.  Leonard,  "is  natural  hearing 
...  an  entirely  new  quality  of  sound,  much  as 
if  the  hearer  were  listening  in  the  presence  of 
the  orchestra  under  natural  conditions." 

WAAM  (TV)  FILMS  EXPLOSION 

WAAM  (TV)  Baltimore  reports  it  originated 
for  the  ABC-TV  network  "the  first  sound-on 
film  interviews  with  participants  and  eyewit- 
nesses to  the  Chestertown  (Md.)  fireworks 
plant  explosion  which  claimed  1 1  lives." 
WAAM  claims  its  newsmen  and  cameraman 
were  on  the  scene  less  than  three  hours  after 
the  first  blast  and  several  hundred  feet  of  film 
were  shot.  WAAM  edited  the  complete  foot- 
age the  following  day  for  a  special  Report  From 
Chestertown  program. 

WFIL  (TV)  CLAIMS  'BEAT' 

WFIL  (TV)  Philadelphia  chartered  a  plane  to 
fly  its  newsreel  cameraman  Harold  Hodgeman 
to  Chestertown,  Md.,  for  on-the-spot  films  of 
the  fireworks-munitions  plant  explosion,  scor- 
ing a  beat  on  even  network  news  films,  accord- 
ing to  that  station.  Jack  Hyland,  WFIL  pub- 
licity director,  reports  that  Mr.  Hodgeman's 
films  were  developed  at  the  station  and  telecast 
on  the  6:45  p.m.  RCA  Victor  Television  News- 
reel  show,  giving  the  station  a  45-minute  beat 
on  the  network  news  shows  and  a  several-hour 
lead  over  other  local  stations. 


EXCITING  NEW  EFFECT! 
The  ROTATOR  Lens 


For  TV  and  Film  Cameras 

Now  you  can  make  your  subjects  walk  on 
walls,  create  that  rocking  the  boat  effect, 
or  rotate  the  scene  360°  wi'rh  this  new 
addition  to  the  Camart  Optical  FX  unit. 
Present  owners  need  only  the  Rotator 
Lens. 

Price:  $150.00 

CAMART  OPTICAL  FX  UNIT 

Create  from  2  to  7  identical  images  in 
rotation,  from  a  single  object.  Unit  is 
complete  with  four  surface  prism,  re- 
volving housing,  and  base  assembly. 

Price:  $119.75 

Additional  effects  prisms  available.  Spe- 
cial adapters  for  TV  Cameras.  Send  for 
descriptive  literature. 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •  T) 

July  15  through  July  21 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf— 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,   itw  —  kilowatts,   w  —  watts,   mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


FCC  Commercial  Station  Authorizations 
As  of  June  30,  1954  * 


Licensed  (all  on  air) 
CPs  on  air 
CPs  not  on  air 
Total  on  air 
Total  authorized 
Applications  in  hearing 
New  station  requests 
Facilities  change  requests 
Total  applications  pending 
Licenses  deleted  in  June 
CPs  deleted  in  June 


AM 

FM 

TV 

2,565 

529 

104 

18 

24 

f298 

114 

16 

171 

2,583 

555 

402 

2,697 

569 

573 

129 

4 

183 

156 

5 

14 

132 

12 

23 

722 

104 

219 

1 

0 

0 

2 

0 

7 

*  Does  not  include  noncommercial  educational 
fm  and  tv  stations, 
f  Authorized  to  operate  commercially. 

*        *  * 

Am  and  Fm  Summary  through  July  21 

Appls.  In 
On  Pend-  Hear- 

Air      Licensed     CPs      ing  ing 


Am 
Fm 


2,587 
558 


2,572 
533 


144 

42 


164 


129 
4 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  7  7,  7952: 

vhf  uhf 


Commercial 
Educational 


248 
14 


308 
18 


Total 

5561 

32 


Total  Operating  Stations  in  U.  S. 

vhf  uhf 

Commercial  on  air  259  120 

Noncommercial  on  air  3  4 


I 

)  to. 
I  B 

Total  ip{ 
379 
7 


Applications  filed  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

922 

337 

714 

526 

1.2412 

Educational 

55 

28 

27 

553 

Total 

977 

337 

742 

553 

1,296* 

1  Eighty-nine 

CPs 

(16  vhf, 

73  uhf) 

have 

been 

returned. 

1  One  applicant  did  not  specify  channel. 
Includes  32  already  granted. 
Includes  588  already  granted. 


ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

GRANT 

Tulsa,  Okla.— Okla.  Educational  Tv  Authority 

granted  noncommercial  educational  vhf  ch.  11 
(198-204  mc);  ERP  75.9  kw  visual,  45.7  kw  aural: 
antenna  height  above  average  terrain  1,270  ft., 
above  ground  1,133  ft.  Estimated  construction 
cost  $233,826,  first  year  operating  cost  $31,160.  Post 
Office  address  %  John  W.  Dunn,  State  Capitol, 
Okla.  City,  Okla.  Studio  and  transmitter  location 
6.4  miles  WNW  of  center  of  Tulsa  and  1.9  miles 
N  of  Osage-Tulsa  County  line.  Geographic  co- 
ordinates 33°  li'  26"  N.  Lat.,  96°  05'  50"  W.  Long. 
Transmitter  and  antenna  RCA.  Legal  counsel 
Conn  &  Marks.  Washington.  Consulting  engineer 
George  C.  Davis.  Washington.  Principals  include 
Chairman  Charles  Franklin  Spencer,  president 
East  Central  Stats  College,  Ada,  Okla.;  Vice 
Chairman  Kex  E.  P'etti.iohn.  and  Secretary- 
Treasurer  J.  B.  Harper,  attorney.  Applicant  pro- 
Dosss  to  lease  transmitter  site  from  vhf  ch.  6 
KOTV  (TV)  Tulsa.  Granted  July  21. 

APPLICATIONS 

Birmingham.  Ma. — Alabama  Educational  Tv 
Commission  (WEDM  [TV]  Munford),  noncom- 
mercial educational  vhf  ch.  10  (192-198  mc);  ERP 
30.8  kw  visual,  18.5  kw  aural;  antenna  height 
above  average  terrain  528  ft.,  above  ground  187 
ft.  Estimated  construction  cost  $500,  first  year 
operating  cost  $30,000.  Post  Office  address  714 
Protective  Life  Bldg.,  Birmingham.  Studio  and 
transmitter  location  Red  Mountain.  Birmingham. 
Geographic  coordinates  33°  29'  20"  N.  Lat..  86° 
47'  59"  W.  Long.  Transmitter  and  antenna  RCA. 
Legal  counsel  Hogan  &  Hartson,  Washington. 
Consulting  engineer  A.  D.  Ring  Assoc.,  Wash- 
ington. Principals  include  President  Raymond 
D.  Hurlbert  and  Secretary  Thomas  D.  Russell, 
secretary-14.4%  stockholder  WRLD-AM-FM  Lan- 
ett,  Ala.,  owner  of  WRFS-AM-FM  Alexander  City, 
Ala.,  and  16% %  stockholder  WCFS  Covington,  Ga. 
Applicant  will  be  furnished  technical  equipment 
and  physical  plant  by  WBRC-TV  Birmingham. 
Filed  July  13. 

Owondaga,  Mich. — Michigan  State  Board  of 
Agriculture,  Michigan  State  College  (WKAR-AM- 
FM-TV  East  Lansing)  vhf  ch.  10  (1S2-198  mc); 
ERP  316  kw  visual,  166.8  kw  aural;  antenna  height 
above  average  terrain  1,070  ft.,  above  ground 
1,104  ft.  Estimated  construction  cost  $453,115,  first 
year  operating  cost  $350,000.  Post  Office  address 
East  Lansing,  Mich.  Studio  location  to  be  de- 
termined.   Transmitter    location    Rossmen  Rd., 


Onondaga.  Geographic  coordinates  42°  26'  33"  N. 
Lat.,  84°  34'  21"  W.  Long.  Transmitter  and  an- 
tenna RCA.  Legal  counsel  Maurice  Barnes,  Wash- 
ington. Consulting  engineer  W.  L.  Foss  Inc., 
Washington.  Michigan  State  Board  of  Agricul- 
ture is  governing  board  of  Michigan  State 
College  of  Agriculture  and  Applied  Science. 
Applicant  has  petitioned  FCC  to  allocate  this 
channel  for  educational  use.  If  petition  is 
denied,  applicant  will  operate  the  station  on 
a  noncommercial  basis.  Principals  include  Pres- 
ident John  A.  Hannah;  Secretary  Karl  H.  Mc- 
Donel  and  Treasurer  Philip  J.  May.  Filed  July 
13. 

APPLICATION  DISMISSED 

Birmingham,  Ala. — Birmingham  Area  Educ.  Tv 

Assoc.  FCC  dismissed  bid  for  new  tv  station  on 
reserved  ch.  10  at  request  of  applicant.  Dismissed 
July  16. 


Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

WTHI-TV   Terre   Haute,   Ind.— Wabash  Valley 

Bcstg.  Co.  granted  STA  to  operate  commercially 
on  ch.  10  for  the  period  ending  Aug.  12.  Granted 
July  14;   announced  July  20. 

WKNX-TV  Saginaw,  Mich. — Lake  Huron  Bcstg. 
Corp.  granted  mod.  of  CP  for  ch.  57  to  change 
ERP  to  178  kw  visual,  93.3  kw  aural;  antenna 
height  above  average  terrain  446  ft.  Granted  July 
12;  announced  July  20. 

WCET  (TV)  Cincinnati,  Ohio — Greater  Cincin- 
nati Tv  Educational  Foundation  granted  STA  to 
operate  noncommercial  educational  ch.  48  to  pro- 
vide program  service  pending  filing  of  license 
apolication.  Granted  July  14;  announced  July  20. 

WILK-TV  Wilkes-Barre,  Pa. — Wyoming  Bcstg. 
Co.  granted  mod.  of  CP  for  uhf  ch.  34  to  change 
ERP  to  794  kw  visual,  398  kw  aural;  antenna 
height  above  average  terrain  1,100  ft.  Granted 
Julv  16:  announced  July  20. 

WSAU-TV  Wausau,  Wis. — Wisconsin  Valley  Tv 
Corp.  granted  mod.  of  CP  for  ch.  7  to  change 
ERP  to  89.1  kw  visual,  53.7  kw  aural;  transmitter 
location  to  1.8  miles  NE  of  Wausau;  antenna 
height  above  average  terrain  460  ft.  Granted 
July  14;  announced  July  20. 

APPLICATIONS 

KOVR  (TV)  Stockton,  Calif. — Television  Diablo 
Inc.  seeks  mod.  of  CP  for  ch.  13  to  change  trans- 
mitter location  to  top  of  Mt.  Diablo,  Sl2  miles  E 
of  Walnut  Creek:  studio  location  to  225  W.  Miner 
St.,  Stockton:  antenna  height  above  average 
terrain  3,244  ft.  Filed  July  15. 


THE  CAMERA  •  MART  inc. 

1845  Broadway,  near  60th  Street 

New  York  23,  N.  Y.  •  Circle  6-0930 

Cable  Address  -  CAMERAMART 


Page  92    •    July  26,  1954 


Broadcasting    •  Telecasting 


VVCTV  (TV)  Thomasville,  Ga. — E.  D.  Rivers  Sr. 

seeks  mod.  of  CP  for  ch.  6  to  change  ERP  to 
100  k\v  visual,  50  kw  aural;  studio  and  transmitter 
location  to  1.7  miles  NE  of  center  of  Thomasville; 
antenna  height  above  average  terrain  367  ft. 
Filed  July  15. 

WWJ-TV  Detroit,  Mich.— The  Evening  News 
A.ssn.  seeks  mod.  of  CP  for  ch.  4  to  change  ERP 
to  97  kw  visual,  50  kw  aural;  antenna  height 
above  average  terrain  1.007  ft.  Filed  July  15. 

WTVN  (TV)  Columbus,  Ohio — WTVN  Inc.  seeks 
mod  of  CP  for  ch.  6  to  change  transmitter  lo- 
cation to  Obetz  Rd.  between  Parsons  Ave.  and 
Lockbourne  Rd.;  aural  ERP  to  P0  kw;  antenna 
height  above  average  terrain  567  ft.  Filed  July  20. 

WOAY-TV  Oak  Hill,  W.  Va.— Robert  R.  Thomas 
Jr.  seeks  mod.  of  CP  for  ch.  4  to  change  ERP  to 
100  kw  visual,  68.87  kw  aural;  antenna  height 
above  average  terrain  745  ft.  Filed  July  15. 

STATION  DELETED 

KSPR-TV  Casper,  Wyo. — Donald  Lewis  Hatha- 
way. FCC  deleted  tv  station  on  ch.  2  at  request 
of  attorney.  Deleted  July  15. 

CALL  LETTERS  ASSIGNED 

WEAT-TV  West  Palm  Beach,  Fla.— WEAT-TV 
i  Inc.,  vhf  ch.  12. 

KLRJ-TV  Henderson,  Nev. — Southwestern  Pub. 
Co.,  vhf  ch.  2. 

KVOO-TV  Tulsa,  Okla. — Central  Plains  En- 
terprises Inc.,  vhf  ch.  2. 

New  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

Cortez,  Colo. — Jack  W.  Hawkins  &  Barney  H. 
Hubbs  granted  740  kc  250  w  daytime.  Post  office 
address  P.  O.  Box  469,  Pecos,  Tex.  Estimated 
construction  cost  $17,650,  first  year  operating  cost 
$30,000,  revenue  $36,000.  Principals  include  Jack 
W  Hawkins  (50%),  50%  interest  KIUN  Pecos, 
Tex.;  25%  interest  KRAG  Odessa;  KVLF  Alpme. 
and  KVKM  Monahans,  all  Tex.;  Barney  H.  Hubbs 
(50%)  real  estate,  2,'3  owner  Pecos  Enterprise,  and 
holds  identical  interests  with  Mr.  Hawkins  in  all 
the  above  listed  stations.   Granted  July  21. 

Warner  Robins,  Ga. — Warner  Robins  Bcstg.  Co. 
granted  1350  kc,  1  kw  daytime.  Post  office  address 
%  H.  Lee  Miller,  Warner  Robins.  Estimated  con- 
struction cost  $18,400,  first  year  operating  cost 
$25,000,  revenue  $35,000.  Principals  include  in 
equal  partnership,  H.  Lee  Miller,  banking;  D.  L. 
Fountain,  clothing  and  banking,  and  W.  T.  Giles, 
clothing  and  banking.  Granted  July  21. 

Marksville,  La.— Avoyelles  Bcstg.  Corp.  granted 
1370  kc  1  kw  daytime.  Estimated  construction  cost 
$16,244  first  year  operating  cost  $24,000,  rev- 
enue $38,000.  Principals  include  President  W.  L. 
Billups  (99.92%),  oil  and  petroleum  products, 
Vice  President  Chester  J.  Coco  (0.04%),  attorney, 
and  Secretary-Treasurer  Clarence  E.  Powe'l 
(0.04%),  accountant.  Post  office  address  %  C.  J. 
Coco,  Box  506,  Marksville,  La.  Granted  July  21. 

Maiden,  Mo.— Charles  W.  Craft  granted  1470  kc, 
1  kw  daytime.  Post  office  address  %  Craft  Motor 
Co.,  Jonesboro,  Ark.  Estimated  construction  cost 
319,685,  first  year  operating  cost  $29,500,  revenue 
333,000.  Mr.  Craft  is  associated  with  an  auto 
agency  and  farm  machinery  company.  Granted 
July  21. 

St.  Louis,  Mo. — Sam  Johns  d/b  as  St.  Louis 
Bcstg.  Co.  granted  1600  kc,  1  kw  daytime.  Post 
office  address  221  E.  Kentucky  St.,  Blytheville, 
Ark.  Estimated  construction  cost  $30,980,  first 
year  operating  cost  $57,636,  revenue  $90,000.  Mr. 
Johns  is  owner  of  Blytheville  restaurant,  liquor- 
store  and  recreation  parlor.  Granted  July  21. 

Longview,  Wash. — W.  Gordon  Allen  &  John 
Truhan  d/b  as  Altru  Bcstg.  Co.  granted  1220  kc, 
1  kw  daytime.  Post  office  address  260  Hansen  Ave., 
Salem,  Ore.  Estimated  construction  cost  $13,300, 
first  year  operating  cost  $60,000,  revenue  $75,000. 
Principals  in  equal  partnership  are  W.  Gordon 
Allen,  president-59.1%  stockholder  KGAL  Leb- 
anon, Ore.,  Va  partner  KGAE  Salem,  Ore.,  and 
owner  of  KRGA  Springfield,  Ore.;  and  John 
Truhan,  »3  partner  KGAE  and  21%  stockholder 
KSGA.  Granted  July  21. 

APPLICATIONS 

Elkhart,  Ind.— Clarence  C.  Moore,  1220  kc,  1  kw 
daytime.  Post  office  address  P.  O.  Box  123,  Route 
4,  Elkhart.  Estimated  construction  cost  $3,100, 
first  year  operating  cost  $48,000,  revenue  $60,000. 
Mr.  Moore  is  owner  of  International  Radio  & 
Electronics  Corp.,  builder  of  electronic  equip- 
ment.  Filed  July  15. 

North  Vernon,  Ind.— Dorrell  Ochs,  1460  kc,  500 
j  w  daytime.  Post  office  address  62  E.  Walnut  St., 
'  North  Vernon.  Estimated  construction  cost  $15,- 
735,  first  year  operating  cost  $24,000,  revenue 
i 48,000.  Mr.  Ochs  is  in  the  retail  auto  supply 
business.  Filed  July  14. 


APPLICATIONS  AMENDED 

The    Dalles,    Ore. — Radio    Mid-Columbia  Inc. 

amends  bid  for  new  am  station  on  1540  kc  500  w 
unlimited,  directional  to  specify  1490  kc  250  w. 
Filed  July  16. 

Salt  Lake  City,  Utah — Ralph  Elwood  Winn  tr/as 
Seagull  Bcstg.  Co.  amends  bid  for  new  am  station 
on  1050  kc  1  kw  daytime  to  specify  1370  kc.  Filed 
July  15. 

APPLICATION  DISMISSED 

Roseville,  Calif.— Melvin  D.  Marshall,  Aldine  T. 
Marshall,  John  C.  MacFarland  and  Jean  G.  Mac- 
Farland  d/b  as  Roseville  Radio.  FCC  dismissed 
bid  for  new  tv  station  on  790  kc  500  w  daytime. 
Dismissed  July  19. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

WALB  Albany,  Ga. — Herald  Pub  Co.  granted 
mod.  of  license  to  change  studio  location  to  0.5 
mile  N  of  Albany,  near  intersection  of  Green- 
wood &  Stewart  Sts.  Granted  July  14;  announced 
July  20. 

WKAM  Warsaw,  Ind. — Kosciusko  Bcstg.  Corp. 

granted  CP  to  change  from  1220  kc  250  w  daytime 
to  1460  kc  500  w  daytime  and  move  studio  and 
transmitter  to  Goshen,  Ind.  Granted  July  21. 

WRZE  York,  Pa.— White  Rose  Bcstg.  Co.  granted 
extension  of  STA  to  operate  from  6  p.m.  to  11:30 
p.m.  for  the  period  ending  Sept.  20.  Granted 
July  14;  announced  July  20. 

APPLICATIONS 

WWWB  Jasper,  Ala.— Bankhead  Bcstg.  Co. 
seeks  CP  to  change  from  1240  kc  250  w  unlimited 
to  1360  kc  1  kw  daytime.    Filed  July  15. 

WSLM  Salem,  Ind.— Don  H.  Martin  seeks  CP  to 
change  from  250  w  to  1  kw  on  1220  kc.  Filed  July 
19. 

KXOL  Ft.  Worth,  Tex.— Ft.  Worth  Bcstg.  Co. 

seeks  CP  to  increase  daytime  power  from  1  kw 
to  5  kw  on  1360  kc.   Filed  July  15. 


Existing  Fm  Stations  .  .  . 

ACTION  BY  FCC 

WBYS-FM  Canton,  111.— Fulton  County  Bcstg. 
Co.  granted  STA  to  remain  silent  for  period 
beginning  April  15  and  ending  Oct.  15.  Granted 
July  14;  announced  July  20. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

WSGN-AM-FM  Birmingham,  Ala.  —  Jemison 
Bcstg.  Co.  granted  voluntary  transfer  of  control 
through  sale  of  all  stock  to  wholly  owned  com- 
pany, Tepper  Brothers  Inc.,  for  $25,000.  Princi- 
pals include  President  Robert  M.  King;  Vice 
President  Cly  de  Reagen,  and  Secretary  W.  B. 
White  Jr.    Granted  July  12;  announced  July  20. 

WKAI  Macomb,  111. — Macomb  Bcstg.  Co.  grant- 
ed voluntary  transfer  of  control  to  William  E. 
Schons  and  Edward  Schons  through  sale  of  60% 
interest  for  $22,028.  Messrs.  Edward  and  William 
Schons,  associated  in  the  ownership  of  WDUZ 
Green  Bay,  Wis.,  and  WMAW  Menominee,  Mich., 
will  each  now  own  50%  interest.   Granted  July  21. 

KLIL  Estherville,  Iowa — Esther  ville  Bcstg. 
Corp.  granted  voluntary  transfer  of  control  to 
Edward  Schons  and  William  E.  Schons  through 
sale  of  50%  interest  for  $19,000.  Messrs.  Edward 
and  William  Schons,  associated  in  the  owner- 
ship of  WDUZ  Green  Bay,  Wis.,  and  WMAW 
Menominee,  Mich.,  will  each  now  own  50% 
interest.    Granted  July  21. 

KXGI  Ft.  Madison,  Iowa— KXGI  Inc.  granted 
voluntary  transfer  of  control  to  J.  R.  Livesay, 
R.  Karl  Baker  and  Greg  Rouleau  through  sale 
of  all  stock  for  $44,000.  Principals  include  J.  R. 
Livesay  0/3),  president-general  manager-50.5% 
stockholder  WLBH-AM-FM  Mattoon,  111.,  and 
president-33.7%  stockholder  WHOW  Clinton,  111.; 
R.  Karl  Baker  (V3),  general  manager-10%  stock- 
holder WLOS-AM-FM  Jacksonville,  Fla.,  and 
Greg  Rouleau  (V3),  general  manager  KXGI. 
Granted  July  21. 

WHYN-AM-FM-TV  Springfield,  Mass.— Hamp- 
den-Hampshire Corp.  granted  voluntary  transfer 
of  negative  control  (50%)  to  Republican  Tv  Inc. 
for  $250,000.  Beneficial  owners  of  Republican  Tv 
Inc.  are  the  Republican-Daily  News  Employes 
Beneficial  Fund  and  Springfield  Union  Employes 
Beneficial  Fund,  both  of  Springfield.  Granted 
July  21. 


THE  TURNER  50D-TV  ARISTOCRAT 


A  new  dynamic  microphone— distinguished  by  its  modern,  incon- 
spicuous appearance— distinguished  by  its  oustanding  reproduction 
of  voice  and  music— distinguished  by  its  realistic  price,  $125.00. 
Response  range,  50  to  15,000  cps.  Level,  -56  db  at  high  impedance. 
Complete  with  matching  stand,  built-in  shockmount.  Please  mail 
this  coupon  for  complete  specifications  and  information. 


The  TURNER 
Company 

936  17th  Street  N.  E. 
Cedar  Rapids,  Iowa 


Please  send  me  specifications  on  the  Turner  50D-TV. 
Name  


Station- 


Address- 
City  


-Zone_ 


-State. 


Broadcasting 


Telecasting 


July  26,  1954    •    Page  93 


FOR  THE  RECORD 


WJXN    Jackson,     Miss. — Jackson    Bcstg.  Co. 

granted  transfer  of  control  from  J.  D.  Bishop  and 
others  to  James  T.  Ownby  through  sale  of  5/6 
interest  for  $5,000.  Mr.  Ownby  will  now  be  sole 
owner.   Granted  July  21. 

WMKA  Myrtle  Beach,  S.  C— Elizabeth  Evans 
granted  voluntary  assignment  of  license  to  Coast- 
al Carolina  Bcstg.  Corp.  for  $28,000  and  assump- 
tion of  obligations  totaling  $5,000.  Principals  in- 
clude President  Olin  Tice  Jr.  (  \'3),  CBS  announcer 
and  president-stockholder  WJOT  Lake  City.  S.  C; 
Vice  President  Hugh  E.  Holder  (Va),  CBS  an- 
nouncer, and  Secretary-Treasurer  George  Henry 
Breinvogel  (George  Bryan)  (V3),  CBS  announcer. 
Granted  July  21. 

KRCO  Prineville,  Ore. — Radio  Central  Oregon 
granted  voluntary  acquisition  of  negative  con- 
trol by  N.  A.  Miksche  through  sale  of  V3  interest 
by  Lucile  M.  Kelly.  Mr.  Miksche  will  now  own 
50%  interest.  Granted  July  14;  announced  July 
20. 

WHAR    Clarksburg,    W.   Va.— Mountain  State 

Bcstg.  Co.  granted  assignment  of  license  to 
WHAR  Inc.  for  $90,000.  Principals  include  Presi- 
dent-Secretary Walter  Patterson  (50%),  vice 
president  WKHM  Jackson,  Mich.,  and  Robert  K. 
Richards  (50%),  former  NARTB  administrative 
vice  president.  Mr.  Glacius  G.  Merrill  is  retained 
as  consultant  for  8  years  for  $20,000.  Granted 
July  21. 

WKYR  Keyser,  W.  Va.— Potomac  State  Bcstg. 
Co.  granted  assignment  of  license  to  WKYR  Inc. 
for  $45,000.  Principals  include  President-Secre- 
tary Walter  Patterson  (50%),  vice  president 
WKHM  Jackson,  Mich.,  and  Vice  President- 
Treasurer  Robert  K.  Richards  (50%),  former 
NARTB  administrative  vice  president.  Mr.  Gla- 
cius G.  Merrill  is  retained  as  a  consultant  for  8 
years  for  $20,000.   Granted  July  21. 

KODI  Cody,  Wyo. — Absaroka  Bcstg.  Co.  granted 
voluntary  transfer  of  control  to  Free  Enterprise 
through  "sale  of  all  stock  for  $25,000.  Principals 
include  President  Paul  Stock  (50%),  rancher,  and 
Glenn  E.  Nielson  (50%),  oil  exploration  and  pro- 
duction.   Granted  July  21. 

APPLICATIONS 

WNMP  Evanston,  111.— Evanston  Bcstg.  Co. 
seeks  voluntary  transfer  of  control  from  James 
M.  Mactaggart'and  Fred  S.  Newton  to  Angus  D. 
Pfaff  through  sale  of  %  interest  for  $50,000.  Mr. 
Pfaff,  president-treasurer- V2  owner  WTLE  (TV) 
Evanston,  will  now  be  sole  owner.    Filed  July  13. 

KCRI-AM-TV  Cedar  Rapids,  Iowa— Cedar  Rap- 
ids Tv  Co.  seeks  voluntary  transfer  of  control  to 


SELL  THE 


OolDcn  lllarhef 


WA/  of 

#710  AMERICA'S 
NEGRO  POPULATION 


WDIA- 
50,000  WATTS 


Here  is  a  new  "golden  market" 
of  1,466,618  negroes!  37%  of  the 
total  area  population  .  .  .  one- 
tenth  of  the  entire  negro  popula- 
tion of  America!  And  it  can  t  be 
reached  except  with  WDIA,  the 
first  and  only  50,000  watt  station 
to  broadcast  exclusively  to  the 
rich  negro  market. 

TOP  HOOPER  AND 
PULSE  RATED  STATION 
IN  THE  MEMPHIS  MARKET! 


WDIA 


—MEMPHIS,  TENN. 

REPRESENTED  BY 

JOHN  E.  PEARSON  CO., 

DORA-CLAYTON  AGENCY,  SOUTHEAST 


Cedar  Rapids  Gazette  through  sale  of  70%  in- 
terest for  $101,500.  Principals  include  President 
James  N.  Fawlkes  (16%%);  Robert  Colder  Davis 
(12y2%);  Mary  Anne  Holt  Rutherford  (12'/2%), 
and  Verne  Marshall  (8V3%).    Filed  July  15. 

WPTX  Lexington  Park,  Md.— Patuxent  Radio 
Inc.  seeks  voluntary  transfer  of  control  to  W.  K. 
Ulerich  and  5  others  through  sale  of  approxi- 
mately 65%  interest  for  $10,000.  Principals  in- 
clude President  William  K.  Ulerich  (11.9%), 
president  WCPA  Clearfield,  Pa..  WAKU  Latrobe, 
Pa.,  and  WJCM  Seabring,  Fla.,  president-stock- 
holder WMAJ  State  College,  Pa.,  and  52%  stock- 
holder WDAD  Indiana,  Pa.:  Lewis  F.  Beard 
(11.9%),  auto  dealer:  Joseph  Milsop  (11.9%), 
manager  WCPA;  Joseph  Connolly  (11.9%),  vice 
president  WCAU  Philadelphia:  Mrs.  J.  D.  Joplin 
(11.9%),  16%  stockholder  WDAD,  and  Charles 
Rutledge  (6%),  commercial  manager  WPTX. 
Filed  July  15. 

WOND  Pleasantville,  N.  J. — Pioneer  Bcstrs. 
Inc.  seek  voluntary  transfer  of  control  to  Harlan 
G.  Murrelle  &  Assoc.  through  sale  of  all  stock 
for  S30.000.  Principals  include  President  Harlan 
G.  Murrelle  (Ve).  printing  and  publishing:  Donald 
Simmons  (Ve),  garment  manufacturer;  Albert  E. 
Theetge  (V6).  auto  dealer;  Secretary-Treasurer 
Myron  W.  LaBarr  (Ve).  accountant;  John  T. 
Stethers  (Ve),  and  Thompson  K.  Cassel  (Ve). 
owner  WATS  Sayre,  Pa.,  partner  WTVE  (TV) 
Elmira,  N.Y.,  applicant  for  new  am  station  at 
Elmira  and  vice  president-25.8%  stockholder 
WCHA  -AM-FM-TV  Chambersburg.  Pa.  With 
the  exception  of  Mr.  Cassel,  the  other  principals 
are  associated  in  the  ownership  of  Ocean  City 
(N.  J.)  Sentinel-Ledger  and  Renova  (Pa.)  Daily 
Record.    Filed  July  14. 

WPGH  Pittsburgh,  Pa.— Pittsburgh  Bcstg.  Co. 
seeks  voluntary  transfer  of  control  to  John  W. 
Kluge  and  Marcus  J.  Austad  through  sale  of  all 
stock  for  $37,000  and  assumption  of  notes  for 
$10,933.  Principals  include  John  W.  Kluge  (88%), 
president-maiority  stockholder  WGAY  Silver 
Spring,  Md.,  KXLW  Clayton.  Mo.,  WKDA  Nash- 
ville, Tenn.,  secretary-treasurer  WLOF  Orlando, 
Fla.,  and  treasurer-stockholder  Mid.  Fla.  Tv 
Corp.,  applicant  for  ch.  9  at  Orlando;  Marcus  J. 
Austad  (12%),  CBS  radio  announcer  using  pro- 
fessional name  of  Mark  Evans.    Filed  July  15. 


Hearing  Cases 


OTHER  ACTIONS 

Am  Proceedings  Scheduled  for  Hearing — Aug. 
23.  Mid-Atlantic  Bcstg.  Co.  (WMID),  Atlantic 
City,  N.  J.,  et  al.:  Aug.  31.  Wm.  C.  Moss  (KSEY). 
Seymour,  Tex.:  Sept.  2,  Minn.  Valley  Bcstg.  Co. 
(KTOE),  Mankato,  Minn.;  Sept.  8,  Stillwater  Pub. 
Co.  (KSPI),  Stillwater.  Okla.;  Sept.  14.  Western 
Bcstg.  Co.  (KIFN),  Phoenix,  Ariz.;  Sept.  16, 
Mercer  Bcstg.  Co.,  Trenton.  N.  J.,  et  al.;  Sept. 
21,  Hanford  Bcstg.  Co.  of  Calif.  (KNGS).  Han- 
ford.  Calif.;  Sept.  23,  Port  Huron  Bcstg.  Co. 
(WLEW),  Bad  Axe,  Mich.:  Sept.  28,  Phil  Bird, 
Lawton,  Okla.,  and  Lawton  Bcstg.  Co.,  Lawton, 
Okla.;  Sept.  29,  Community  Bcstg.  Service  Inc. 
(WWBZ),  Vineland,  N.  J.;  Sept.  30,  Tupelo  Bcstg. 
Co.  (WELO),  Tupelo,  Miss.;  Oct.  5,  Key  Bcstg. 
System  Inc.,  Bay  Shore,  N.  Y.,  et  al.:  Oct.  7, 
Hi  Kinco  Bcstrs.,  Point  Pleasant,  W.  Va.,  and 
Ohio  Valley  On  The  Air  Inc.,  Spencer,  W.  Va.; 
Oct.  13.  Mid-Cities  Bcstrs.,  Arlington.  Tex.,  et 
al.;  Oct.  15,  Voice  of  Lake  Tahoe,  Zephyr  Cove, 
Nev.;  Oct.  19,  Colorado  City  Bcstg.  Co.  (KVMC), 
Colorado  City.  Tex.;  Oct.  26,  Southern  Indiana 
Bcstrs.  Inc.,  Newburgh,  Ind..  and  Mt.  Vernon 
Bcstg.  Co.,  Mt.  Vernon,  Ind.;  Oct.  28,  Richard 
Ray  Cummins,  Beaufort,  N.  C.    Action  July  15. 

Broadcast  Application  Forms  Revised — FCC  re- 
vised forms  for  use  in  the  international,  experi- 
mental tv,  experimental  facsimile  and  develop- 
mental broadcast  services  were  adopted  today 
by  a  report  and  order  in  Docket  9192,  with  cor- 
responding changes  in  Parts  1,  3  and  4  of  the 
rules,  effective  Sept.  1.  It  involves  changes  in 
FCC  Forms  309.  310  and  311  and  deletion  of 
Forms  312  and  318.    Action  Julv  21. 

KCSJ  Pueblo,  Colo.— Star  Bcstg.  Co.  FCC  by 
memorandum  opinion  and  order  dismissed  appli- 
cations for  mod.  of  license  and  renewal  of  li- 
cense, effective  Aug.  23,  for  lack  of  prosecution. 
Action  July  21. 

Hearing  Calendar  .  .  . 

July  26 

Central  City,  Ky. — New  am.  1380  kc,  before 
Examiner  Hugh  B.  Hutchinson — L.  L.  Stone, 
A.  E.  Stone  &  R.  G.  Utely  d/b  as  Central  City- 
Greenville  Bcstg.  Co.,  Muhlenberg  Bcstg.  Co. 

July  27 

Hatfield,  Ind. — Vhf  ch.  9,  before  Examiner 
Thomas  H.  Donahue — WVJS,  WOMI  Owensboro, 
Ky. 


July  29 

Pittsburgh,  Pa. — Vhf  ch.  4,  further  hearing 
before  Examiner  Elizabeth  C.  Smith — KQV, 
WCAE,  WLOA,  Wespen  Tv  Inc.,  Irwin  Commu- 
nity Tv  Co. 

Hastings,  Neb. — Vhf  ch.  5.  before  Examiner 
Charles  J.  Frederick — Seaton  Pub.  Co. 

July  30 

Petersburg,  Va. — Vhf  ch.  8.  oral  argument 
before  Commission  en  banc — WSSV,  Petersburg 
Tv  Corp. 

Shreveport,  La. — Vhf.  ch.  12,  oral  argument 
before  the  Commission  en  banc — KCIJ,  KRMD, 
Shreveport  Tv  Co. 

Routine  Roundup  .  .  . 

July  15  Decisions 

ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 

By  Commissioner  Frieda  B.  Hennock 

Chief  Broadcast  Bureau — Granted  petition  for 
extension  of  time  to  and  including  July  9,  within 
which  to  file  his  exceptions  to  the  initial  decision 
in  re  applications  of  Southland  Tv  Co.,  et  al. 
for  ch.  12  in  Shreveport,  La.  (Dockets  10522  et  al.). 

By  Hearing  Examiner  Elizabeth  C.  Smith 

Issued  an  order  which  shall  govern  the  subse- 
quent course  of  hearing  in  re  applications  of 
Loyola  University,  et  al.  for  ch.  4  in  New  Orleans. 
La.  (Dockets  8936  et  al.). 

By  Hearing  Examiner  Annie  Neal  Huntting 
Collier  County  Bcstrs.  Inc.,  Naples,  Fla. — Grant- 
ed request  for  continuance  of  hearing  in  re  am 
application,  from  July  22  to  Aug.  23  (Docket 
11044). 

By  Hearing  Examiner  Thomas  H.  Donahue 
Owensboro  On  the  Air  Inc.;  Owensboro  Pub. 
Co.,  Hatfield,  Ind. — On  request  of  parties,  con- 
tinued from  July  13  to  July  27  the  hearing  re- 
ch.  9  (Dockets  10982-83). 

By  Hearing  Examiner  Millard  F.  French 

On  petition  by  Mid-West  TV.  Corp.,  Indianap- 
olis, Ind.,  continued  from  July  12  and  July  14 
to  Aug.  16  and  Sept.  8,  respectively,  the  dates 
for  exchange  of  exhibits  and  taking  of  testimony 
in  re  applications  for  ch.  13  (Dockets  8906  et  al.). 

By  Hearing  Examiner  Charles  J.  Frederick 

Granted  joint  petition  of  City  of  Jacksonville, 
et  al.  applicants  for  ch.  12  in  Jacksonville,  Fla. 
(Dockets  10833  et  al.),  for  continuance  of  taking 
of  oral  testimony  from  July  14  to  July  21;  Florida- 
Georgia  Tv  Co.  shall  present  its  case  in  chief 
first,  followed  by  Jacksonville  Bcstg.  Corp.  and 
the  City  of  Jacksonville  in  that  order,  and  Jack- 
sonville shall  release  its  exhibits  to  the  other 
parties  on  July  16. 

By  Hearing  Examiner  Herbert  Sharfman 

Scripps-Howard  Radio  Inc.;  Radio  Station 
WBIR  Inc.;  Tenn.  Television  Inc.,  Knoxville, 
Tenn. — Granted  petition  of  Scripps-Howard  for 
additional  time  to  file  proposed  findings  now  due 
July  19  in  proceeding  re  ch.  10  (Dockets  10512 
et  al.),  and  such  time  is  extended  to  July  26, 
with  counter-findings,  if  any,  due  15  days  there- 
after. 

By  Hearing  Examiner  Thomas  H.  Donahue 

Granted  joint  motion  of  Queen  City  Bcstg.  Co., 
et  al.  applicants  for  ch.  7  in  Seattle,  Wash.,  for 
extension  of  time  from  July  26  to  Aug.  16  in 
which  to  file  Proposed  Findings,  and  the  time  for 
filing  replies  is  extended  from  Aug.  9,  to  Aug. 
30  (Dockets  9030  et  al.) 


July  15  Applications 

ACCEPTED  FOR  FILING 

Renewal  of  License 

WCAO  Baltimore,  Md.,  The  Monumental  Radio 
Co.  (BR-151);  WFBR  Baltimore,  Md.,  The  Balti- 
more Radio  Show  Inc.  (BR-149);  WDYK  Cum- 
berland, Md.,  The  Western  Md.  Bcstg.  Co.  (BR- 
2381);  WFMD  Frederick,  Md.,  The  Monocacv 
Bcstg.  Co.  (BR-875);  WCYB  Bristol,  Va.,  Appa- 
lachian Bcstg.  Corp.  (BR-1424):  WFHG  Bristol, 
Va.,  Bristol  Bcstg.  Co.  (BR-1430);  WCVA  Cul- 
peper,  Va.,  Culpeper  Bcstg.  Corp.  (BR-2246); 
WBTM  Danville.  Va.,  Piedmont  Bcstg  Corp.  (BR- 
786);  WDVA  Danville,  Va.,  Virginia-Carolina 
Bcstg.  Corp.  (BR-1608);  WFVA  Fredericksburg, 
Va.,  Fredericksburg  Bcstg.  Corp.  (BR-1011); 
WFTR  Front  Roval.  Va.,  Skv-Park  Bcstg.  Corp. 
(BR-2145);   WBOB  Galax,  Va.,  Carroll-Grayson 


MICROPHONES  AND  STANDS 


GATES-  QUINCY,  ILL 


123  Hampshire  St. 
Tel.  8202 


Page  94    *    July  26,  1954 


Broadcasting    •  Telecasting 


Bcstg.  Corp.  (BR-1462);  WHLF  South  Boston,  Va., 
John  L.  Cole  Jr.,  tr/as  Halifax  Bcstg.  Co.  (BR- 
1855):  WDNE  Elkins,  W.  Va.,  Queen  Sylvia's  Pub- 
lications Inc.  lBR-1881);  WHTN  Huntington,  W. 
Va.,  Greater  Huntington  Radio  Corp.  (BR-1737); 
WEPM  Martinsburg,  W.  Va.,  C.  M.  Zinn  and  C. 
Leslie  Golliday  d/b  as  Martinsburg  Bcstg.  Co. 
iBR-1315):  WCOM  Park^rsburg,  W.  Va..  Parkers- 
l>urg  Bcstg.  Co.  (BR-1781);  WBRW  Welch,  t  W. 
Va..  McDowell  Service  Co.  (BR-1086):  WELC 
Welch,  W.  Va.,  Pocahontas  Bcstg.  Co.  (BR-2518). 

Modification  of  CP 

KPLA  (FM)  Beverly  Hills,  Calif.,  Don  C.  Mar- 
tin tr/as  School  of  Radio  Arts — Mod.  of  CP 
(BPH-1105)  as  mod.  for  extension  of  completion 
date  (BMPH-4931). 

License  for  CP 

WTRC-FM  Elkhart,  Ind.,  Truth  Pub.  Co.— Li- 
cense to  cover  CP  (BPH-1902)  which  auth. 
changes  in  licensed  station  (BLH-983). 

Renewal  of  License 

WCAO-FM  Baltimore,  Md„  The  Monumental 
Radio  Co.— (BRH-230).  -  :  . 

"I  ■■'  '  '  " 

WRZE  (FM)  York,  Pa.,  White  Rose  Bcstg.  Co. 
:    — (BRH-393). 

Modification  of  CP 

WCAR-FM  Pontiac,  Mich.,  WCAR  Inc.— Mod. 
of  CP  (BPH-538)  as  mod.  for  extension  of  com- 
:    pletion  (BMPH-4929). 

WCAU-FM  Philadelphia,  Pa.,  WCAU  Inc.— Mod. 
of  CP  (BPH-1903)  as  mod.,  which  auth.  changes 
in  licensed  station  for  extension  of  completion 
date  (BMPH-4930). 


License  for  CP 

WOR-TV  New  York,  N.  Y.,  General  Teleradio 
Inc.— License  to  cover  CP  (BPCT-1308)  as  mod., 
which  authorized  changes  in  existing  tv  station 
(BLCT-218). 

WNBT  (TV)  New  York,  N.  Y.,  National  Best?. 
Co. — License  to  cover  CP  (BPCT-1020)  as  mod., 
which  authorized  changes  in  existing  tv  station 
BLCT-215). 

■ 

Renewal  of  License 

WTOP  Washington,  D.  C,  WTOP  Inc.  (BR-220); 
WITH  Baltimore,  Md„  The  Maryland  Bcstg.  Co. 

BR-1102);  WGAY  Silver  Spring,  Md.,  Tri-Subur- 
ban  Bcstg.  Corp.  (BR-1449);  WEAM  Arlington 
County,  Va.,  Arlington-Fairfax  Bcstg.  Co.  (BR- 
1545);  WWOD  Peakland.  Va.,  Old  Dominion 
Bcstg.  Corp.  (BR-1604):  WLEE  Richmond.  Va., 
Lee  Bcstg.  Corp.  (BR-1224):  WTON  Staunton,  Va., 
Charles  P.  Blacklev  (BR- 1240);  WINC  Winchester. 
Va..  Richard  Field  Lewis  Jr.,  (BR-1126);  WGKV 
Charleston,  W.  Va.,  Kanawha  Valley  Bcstg.  Co. 

BR-1014);  WWVA  Wheeling,  W.  Va.,  Storer 
Bcstg.  Co.  (BR-379). 

Modification  of  CP 

KSAN-TV  San  Francisco,  Calif.,  S.  H.  Patterson 
—Mod.  of  CP  (BPCT-1646)  as  mod.,  which  auth- 
orized new  tv  station  for  extension  of  completion 
date  to  1-22-55  (BMPCT-2278). 

WSTF  (TV)  Stamford,  Conn.,  Stamford-Nor- 
walk  Television  Corp. — Mod.  of  CP  (BPCT-1672) 
as  mod.,  which  authorized  new  tv  station,  to  ex- 
tend completion  date  from  7-27-54  (BMPCT-2279). 

WCAN-TV  Milwaukee,  Wis.,  Midwest  Bcstg. 
Co.— Mod.  of  CP  (BPCT-1547)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  12-1-54  (BMPCT-2277). 

July  19  Decisions 

ACTIONS  ON  MOTIONS 

By  Commissioner  Frieda  B.  Hennock 

KTOE  Mankato,  Minn.,  Minnesota  Valley  Bcstg. 
Co. — Granted  petition  for  leave  to  amend  its  ap- 
plication (Docket  10592;  BP-8702)  to  make 
changes  in  proposed  directional  antenna,  and  for 
retention  of  application  in  hearing  (Action,  of. 
7/16). 

Fort  Worth  Tv  Co.,  Fort  Worth,  Tex.— Grant- 
ed petition  for  extension  of  time  to  and  including 
■July  23,  in  which  an  appeal  may  be  filed  to  Ex- 
aminer's ruling  of  July  8;  and  the  time  within 
which  an  opposition  may  be  filed  to  any  appeal 
which  may  be  filed  thereto  is  extended  <  to  and 
including  Aug.  2,  re  ch.  11  (Dockets  10872-74) 
'Action  of  7/14). 

KLIF  Dallas,  Tex.,  Trinity  Bcstg.  Corp.— Grant- 
ed petition  for  an  extension  to  and  including 
July  27  within  which  to  file  a  reply  pleading  to 
oetition  of  Southland  Industries  (WOAI)  for 
leave  to  intervene  in  and  for  enlargement  of  the 
issues  in  proceeding  re  Dockets  11024  et  al.  (Ac- 
lon  of  7/14). 

Chief  Broadcast  Bureau— Granted  petition  for 
in  extension  of  time  to  and  including,  July  23 
vithin  which  to  file  exceptions  to  initial  decision 
n  re  Sacramento  Bcstrs.  Inc.  and  KCRA  Inc..  ap- 
plicants for  ch.  3  in  Sacramento,  Calif.  (Dockets 
9012,  10294)   (Action  of  7/14). 


July  19  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 

WANA  Anniston,  Ala.,   Edwin  H.   Estes  and 

C.  L.  Graham  d/b  as  Anniston  Radio  Co. — Mod 
of  CP  (BP-8688)  as  reinstated  and  mod.  which 
authorized  new  standard  broadcast  station  for 
extension  of  completion  date  (BMP-6583). 

Renewal  of  License 

KBYR  Anchorage,  Alaska,  Jack  H.  White  re- 
ceiver— To  change  applicant  name  to  Radio  An- 
chorage Inc.  (BR-2104). 

WBUX  Doylestown,  Pa.,  Charles  M.  Meredith— 

(BR-2095). 

WREL  Lexington,  Va.,  Rockbridge  Bcstg.  Corp. 

—  (BR-2183). 

WRIC  Richlands,  Va.,  Clinch  Valley  Bcstg.  Corp. 
— (BR-2650). 

WVOW  Logan,  W.  Va.,  Logan  Bcstg.  Corp. — 
(BR-2760)., 

WLOH  Princeton,  W.  Va.,  Mountain  Bcstg. 
Service  Inc. — (BR-1833). 

WRON  Ronceverte,  W.  Va.,  Blake  Bcstg.  Corp. 

—  (BR-1854). 

Remote  Control 

WGMS  Washington,  D.  C,  The  Good  Music  Sta- 
tion Inc.— (BRC-437). 

WGST  Atlanta,  Ga.,  Board  of  Regents,  Univer- 
sity System,  of  Ga.,  for  and  on  Behalf  of  the 
Georgia  Destitute  of  Technology— (BRC-434).  . 

WRGD  Dalton,  Ga.,  James  Q.  Honey  and  Ken- 
neth H.  Flynt  d/b  as  Whitfield  Bcstg.  Co.— (BRC- 

439).  ,  .  , 

WANN  Annapolis,  Md.,  Annapolis  Bcstg.  Corp. — 
(BRC-438). 

KLGR  Redwood  Falls,  Minn.,  Harry  Willard 
Linder— (BRC-433). 

WFOR  Hattiesburg,  Miss.,  Forrest  Bcstg.  Co. — 
(BRC-440). 

WAIR  Winston-Salem,  N.  C,  Radio  Winston- 
Salem  Inc.— (BRC-442). 

KMUS  Muskogee,  Okla.  The  Eastern  Oklahoma 
Bcstg.  Corp.—  (BRC-436). 

WTMA  Charleston,  S.  C,  The  Atlantic  Coast 
Bcstg.  Corp.  of  Charleston— (BRC-444). 

KBWD  Brownwood,  Tex.,  Brown  County  Bcstg. 
Co.— (BRC-435). 

KSIX  Corpus  Christi,  Tex.,  Corpus  Christi 
Bcstg.  Co.— (BRC-441). 

KERC  Eastland,  TTex.,  Tri-Cities  Bcstg.  Co.  of 
Eastland  County— (BRC-432). 

KWED  Seguin,  Tex.,  Seguin  Bcstg.  Co. — (BRC- 
443).  . 

WFHR  Wisconsin  Rapids,  Wis.,  William  F.  Huff- 
man Radio  Inc.— (BRC-431). 

Modification  of  CP 

WJLN-TV  Birmingham,  Ala.,  Johnston  Bcstg. 
Co.— Mod.  of  CP  (BPCT-1335)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  from  8-10-54  (BMPCT-2282). 

KFBB-TV  Great  Falls,  Mont.,  Buttrey  Broad- 
cast Inc.— Mod.  of  CP  (BPCT-1195)  as  mod., 
which  authorized  new  tv  station  to  change  cor- 
porate name  to  Wilkins  Broadcast  Inc.  (BMPCT- 
2284). 

WENS  (TV)  Pittsburgh,  Pa.,  Telecasting  Inc.— 

Mod.  of  CP  (BPCT-1349)  as  mod.,  which  author- 
ized new  tv  station,  for  extension  of  completion 
date  to  2-9-55  (BMPCT-2273). 

July  20  Decisions 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 

.  Actions  of  July  16 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control:. 

WTMA- AM -FM  Charleston,  S.  C;  WRFM. 
WFOR  (FM)  Hattiesburg,  Miss.;  WJPA-FM, 
Washington,    Pa.';  '  WGMS-AM-FM  Washington, 

D.  C;  WAIR-AM-FM  Winston-Salem,  N.  C; 
WFHR  Wisconsin  Rapids,  Wis.;  KBWD  Brown- 
wood,  Tex.;,  KERC  Eastland,  Tex.:  KLGR  Red- 
wood Falls,  Minn.;  KMUS  Muskogee,  Okla.; 
KSIX  Corpus  Christi,  Tex.;  -KWED  Seguin, -Tex.; 
WANN  Annapolis,,-  Md.;  WGST  Atlanta,  Ga.; 
WRCD  Dalton,  Ga. 


Modification  of  CP 

WSFA-TV  Montgomery,  Ala.,  Montgomery 
Bcstg.  Co. — Granted  Moo.  of  CP  to  make  changes 
in  transmitting  equipment;  completion  date  1-15- 
55  (BMPCT-2212). 

KFBB-TV  Great  Falls,  Mont.,  Buttrey  Broad- 
cast Inc. — Granted  Mod.  of  CP  to  change  corpo- 
rate name  to  Wilkins  Broadcast  Inc.  (BMPCT- 
2284 ) . 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WBKZ-TV  Battle  Creek,  Mich.,  to  12-13-54; 
WCOG-TV  Greensboro,  N.  C,  to  12-19-54;  WTBO- 
TV  Cumberland,  Md.,  to  1-12-55;  WCAN-TV  Mil- 
waukee, Wis.,  to  12-1-54;  KSAN-TV  San  Fran- 
cisco, Calif.,  to  1-22-55;  WENS  Pittsburgh,  Pa„ 
to  2-9-55;  WSTF  Stamford,  Conn.,  to  1-27-55. 

Actions  of  July  15 

Granted  License 

WOIC  Columbia,  S.  C,  Frank  A.  Michalak- 
Granted  license  for  am  broadcast  station;  1470 
kc,  1  kw,  D  (BL-5359). 

WIBV  Belleville,  111.,  Belleville  Bcstg.  Co.— 
Granted  license  covering  change  in  frequency, 
power,  and  change  type  transmitter;  1260  kc,  1 
kw,  D  (BL-5357). 

KOVE    Lander,    Wyo.,    Edward    J.    Breece — 

Granted  license  covering  change  in  frequency, 
increase  in  power,  change  type  transmitter,  in- 
stall DA-N,  only,  and  for  changes  in  antenna 
system  (BL-5313). 

Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WCAU-FM  Philadelphia,  Pa.,,  to  9-6-54;  WCAR 
Detroit,  Mich.,  to  2-11-55:  WHAT  Philadelphia, 
Pa.,  •  to  11-30-54;  KTYL  Mesa,  Ariz.,  to  2-9-55; 
WOTV  Richmond,  Va„  to  2-2-55;  KTLG  Corpus 
Christi,5  Tex.,  to  2-9-55:  WUOM-TV  Ann  Arbor, 
Mich.,  to  1-4-55;  WIMA-TV  Lima,  Ohio,  to  1-21- 
55:  KTKA  Tooeka,  Kan.,  to  1-5-55;  KMIV  Miami, 
■  Okla.,  to  12-22-54;  WIBG-TV  Philadelphia,  Pa., 
to  12-22-54;  WILM-TV  Wilmington,  Del.,  to 
1-14-55;  WLAP-TV  Lexington,  Ky.,  to  2-3-55. 

Actions  of  July  14 

Granted  License 

KNED  McAlester,  Okla.,  Pittsburg  County 
Bcstg.  Co. — Granted  license  covering  change  in 
hours  of  operation  from  D  to  U,  using  power  of 
500  w  night  and  1  kw  D.  and  installation  of  DA 
for  night  use  only;  condition  (BL-5018). 

Granted  CP 

-  WSAU  Wausau,  Wis.,  Wisconsin  Valley  Tele- 
vision Corp. — Granted  CP  to  replace  existing  fm 
antenna  with  new  tv  antenna  atop  the  am  tower 
(increase  height)  (BP-9354). 

Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for, 
extension  of  completion  dates  as  shown: 

KCMO-FM  Kansas  City,  Mo.,  to  2-17-55; 
WMVO-FM  Mount  Vernon,  Ohio,  to  10-11-54; 
KPLA  Los  Angeles,  Calif.,  to  11-8-54. 

Actions  of  July  13 

Modification  of  CP 

The  following,  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WPFA-TV  Pensacola,  Fla.,  to  2-2-55;  WROM- 
TV  Rome,  Ga..  to  2-9-55;  WMIE-TV  Miami,  Fla., 
to  2-1-55;  WBEN-TV  Buffalo,  N.  Y„  to  2-12-55; 
WSJV  (TV)  Elkhart,  Ind.,  to  2-3-55;  WSLS-TV 
Roanoke,  Va.,  to  2-1-55;  WTOK-TV  Meridian, 
Miss.,  to  2-3-55;  WGBI-TV  Scranton,  Pa.,  to  2-11- 
55;  WTVP  (TV)  Decatur,  111.,  to  2-12-55;  KOPO- 
TV  Tucson,  Ariz.,  to  2-1-55;  KCJB-TV  Minot, 
N.  D.,  to  2-1-55;  WKJG-TV  Fort  Wavne,  Ind.,  to 
1-21-55;  KOOK-TV  Billings,  Mont.,  to  2-4-55; 
WKLO-TV  Louisville,  Ky.,  to  2-1-55;  KLAS-T.V 
Las  Vegas,  Nev.,  to  1-15-55:  KOMO-TV  Seattle, 
Wash.,  to  2-10-55;  WTTW  (TV)  Chicago,  111.,  to 
1-5-55. 

Actions  of  July  12 

Granted  License 

WRBL-FM  Columbus,  Ga.,  Columbus  Bcstg.  Co. 
Inc. — Granted-  license  for  fm  broadcast  station; 
ch,  227  (93.3  mc),  48  kw,  U  (BLH-982). 

KNX-FM  Los  Angeles,  Calif.,  Columbia  Bcstg. 
System  Inc. — Granted  license  for  fm  broadcast 
station;  ch.  226  (98.1  mc),  67  kw,  U  (BLH-980). 


Broadcasting 


Telecasting 


July  26,  1954 


Page  95 


FOR  THE  RECORD 


Modification  of  CP 

KYOK    Houston,    Tex.,    Texas    Bcstrs.    Inc. — 

Granted  Mod.  of  license  to  change  name  to 
KYOK  Inc.  (BML-1591). 

KRGA  Springfield,  Ore.,  W.  Gordon  Allen- 
Granted  Mod.  of  CP  for  approval  of  antenna, 
transmitter  location,  specify  studio  location,  and 
change  type  transmitter  (BMP-6421). 

KMPq  Los  Angeles,  Calif.,  KMPC,  The  Station 
of  the  Stars — Granted  request  for  mod.  of  and 
extension  of  authority  to  modulate  KMPC's 
transmitter  with  audio  tones  between  25  and  35 
cycles  with  approximately  25%  modulation  in 
order  to  test  a  Civil  Defense  alv>rting  unit  for 
the  city  of  Los  Angeles,  to  8-15-54. 


July  20  Applications 


ACCEPTED  FOR  FILING 


Renewal  of  License 

WMMN  Fairmont,  W.  Va.,  Peoples  Bcstg.  Corp. 

— (BR-749). 

License  for  CP 


WXYZ-FM  Detroit,  Mich.,  WXYZ  Inc.— License 
to  cover  CP  (BPH-1916)  which  authorized  changes 
in  licensed  station  (BLH-985). 

WMFR-FM  High  Point,  N.  C,  Radio  Station 
WMFR  Inc.— License  to'  "cover  CP  (BPH-1943) 
which  authorized  changes  in  licensed  station 
(BLH-934). 

Remote  Control 


WRFM  (FM)  Hattiesburg,  Miss.,  Forrest  Bcstg. 
Co. — Application  for  remote  control  operation 
from  302  Hemphill  St.,  Hattiesburg,  Miss.  (BTCH- 
96). 

Renewal  of  License 

WFMZ  (FM)  Allentown,  Pa.,  Penn-Allen  Bcstg. 
CO.— (BRH-744). 


Remote  Control 

WJPA-FM  Washington,  Pa.,  Washington  Bcstg. 

Co. — Application  for  remote  control  operation 
from  George  Washington  Hotel  (BRCH-100). 

WTMA-FM  Charleston,  S.  C,  The  Atlantic 
Coast  Bcstg.  Corp.  of  Charleston — Application 
for  remote  control  operation  from  133  Church 
St.  (BRCH-97). 

WGMS-FM  Washington,  D.  C,  The  Good  Music 
Station  Inc. — Application  for  remote  control  op- 
eration from  11th  &  E  Sts.  (BRCH-99). 

WAIR-FM  Winston-Salem,  N.  C,  Radio  Winston- 
Salem  Inc. — Application  to  change  remote  control 
point  to  South  Stratford  Road  Extension;  Win- 
ston-Salem. N.  C.  (BRCH-98). 


Modification  of  CP 

WMFL  (TV)  Miami,  Fla,  Miami-Biscayne  Tele- 
vision Corp.— Mod.  of  CP  (BPCT-1616)  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  1-9-55  (BMPCT-2287). 

WCIO-TV  Detroit,  Mich.,  Woodward  Bcstg.  Co. 

—Mod.  of  CP  (BPCT-1589)  which  authorized  new 
tv  station  for  extension  of  completion  date  from 
7-19-54  (BMPCT-2283). 


WIFE  (TV)  Dayton,  Ohio,  Skyland  Bcstg.  Corp. 

—Mod.  of  CP  (BPCT-884)  as  mod.,  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  8-4-55  (BMPCT-2286). 

WPTR-TV  Albany,  N.  Y.,  Patroon  Bcstg.  Co.— 

Mod.  of  CP  (BPCT-405)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  1-1-55  (BMPCT-2285). 

WCBF-TV  Rochester,  N.  Y.,  Star  Bcstg.  Co.— 
Mod.  of  CP  (BPCT-1608)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  2-10-55  (BMPCT-2288). 


License  for  CP 


WHGR  Houghton  Lake,  Mich..  Sparks  Bcstg. 
Co.— License  to  cover  CP  (BP-8922),  as  mod., 
which  authorized  new  standard  broadcast  sta- 
tion (BL-5367). 

WTAB  Tabor  City,  N.  C,  Tabor  City  Bcstg.  Co. 
— License  to  cover  CP  (BP-9123)  which  author- 
ized new  standard  broadcast  station  (BL-5365). 

KNOX  Grand  Forks,  N.  D.,  Community  Radio 
Corp. — License  to  cover  CP  (BP-7945)  as  mod., 
which  authorized  change  frequency,  increase 
power,  install  new  transmitter  and  DA  for  night 
use  and  change  transmitter  and  studio  locations 
(BL-5364). 

WEPG  S.  Pittsburg,  Tenn.,  Eaton  P.  Govan, 
Jr.,  tr/as  Marion  County  Bcstg.  Service — License 
to  cover  CP  (BP-8892)  as  mod.,  which  authorized 
new  standard  broadcast  station  (BL-5369). 


Renewal  of  License 


WANN  Annapolis,  Md.,  Annapolis  Bcstg.  Corp. 

— (BR-1419). 

WASL  Annapolis,  Md.,  The  Chesapeake  Radio 
Corp.— (BR-1441). 

WASA  Havre  de  Grace,  Md.,  The  Chesapeake 
Bcstg.  Corp.— (BR-2035). 

WPGC    Morningside,    Md.,    Harry    Hayman — 

(BR-2936). 

WARL  Arlington  County,  Va.,  Northern  Vir- 
ginia Bcstrs.  Inc. — (BR-1392). 

WLSD  Big  Stone  Gap,  Va.,  William  H.  Wren 
Sr.,  William  H.  Wren  Jr.,  and  Jean  B.  Wren  d/b 
as  Gap  Bcstg.  Co.— (BR-2857). 

WSVA  Harrisonburg,  Va.,  Shenandoah  Valley 
Bcstg.  Corp.— (BR-855). 

WMVA  Martinsville,  Va.,  Martinsville  Bcstg. 
Co.— (BR-1108). 

WGH  Newport  News,  Va.,  Hampton  Roads 
Bcstg.  Corp.— (BR-382). 

WJMA  Orange,  Va.,  James  Madison  Bcstg.  Corp. 

—  (BR-2349). 

WPUV  Pulaski,  Va.,  Southwest  Bcstg.  Corp.— 

(BR-1267). 

WAFC  Staunton,  Va.,  Lloyd  Gochenour,  Wil- 
lard  F.  Ganoe  and  Charles  E.  Heatwole  d/b  as 
American  Home  Bcstg.  Co.— (BR-2940). 

WJLS  Beckley,  W.  Va.,  Joe  L.  Smith  Jr.  Inc.— 

(BR-996). 

WKOY  Bluefield,  W.  Va.,  WKOY  Inc.— (BR- 
2111). 


WBLK  Clarksburg,  W.  Va.,  Ohio  Valley  Bcstg. 
Corp.— (BR-923). 

WPLH  Huntington,  W.  Va.,  Huntington  Bcstg. 
Corp.— (BR-1414). 

WHJC  Matewan,  W.  Va.,  Three  States  Bcstg.  Co. 
— (BR-2678). 

WMON  Montgomery,  W.  Va.,  Fayette  Assoc.  Inc. 
— (BR-2020). 

WAJR  Morgantown,  W.  Va.,  West  Virginia  Ra- 
dio Corp. — (BR-2011). 

WPAR  Parkersburg,  W.  Va.,  Ohio  Valley  Bcstg. 
Corp.— (BR-858). 

WHLL  Wheeling,  W.  Va.,  Wheeling  Bcstg.  Co.— 
(BR -2406). 


Modification  of  CP 

WTHI-TV  Terre  Haute,  Ind.,  Wabash  Valley 
Bcstg.  Corp.— Mod.  of  CP  (BPCT-627)  as  mod., 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  12-1-54  (BMPCT-2296) . 

KTAG-TV  Lake  Charles,  La.,  KTAG-TV  Inc.— 

Mod.  of  CP  (BPCT-1408)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  2-17-55  (BMPCT-2296). 

WPAG-TV  Ann  Arbor,  Mich.,  Washtenaw  Bcstg. 
Co.— Mod.  of  CP  (BPCT-1765)  as  mod.,  which 
authorized  replacement  of  CP  for  new  tv  station 
for  extension  of  completion  date  to  2-11-55 
(BMPCT-2289). 

WKAR-TV  East  Lansing,  Mich..  Michigan  State 
Board  of  Agriculture— Mod.  of  CP  (BPCT-1126) 
as  mod.,  which  authorized  new  educ.  tv  station 
for  extension  of  completion  date  to  2-15-55 
(BMPCT-2297). 

WJTV  (TV)  Jackson,  Miss.,  Mississippi  Pub- 
lishers Corp.— Mod.  of  CP  (BPCT-719)  as  mod., 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  2-12-55  (BMPCT-2294). 

KHOL-TV  Kearney,  Neb.,  Bi-States  Co.— Mod. 
of  CP  (BPCT-1648)  as  mod.,  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  2-16-54  (BMPCT-2299). 

WRNY-TV  Rochester,  N.  Y.,  Genesee  Valley 
Television  Corp.— Mod.  of  CP  (BPCT-1387)  as 
mod.,  which  authorized  new  tv  station  for  ex- 
tension of  completion  date  to  1-1-55  (BMPCT- 
2292). 

WLOS-TV  Asheville,  N.  C,  Skyway  Bcstg.  Co. 
—Mod.  of  CP  (BPCT-809)  which  authorized  new 
tv  station  for  extension  of  completion  date  to 
2-9-55  (BMPCT-2293). 

WLWC  (TV)  Columbus.  Ohio,  Crosley  Bcstg. 
Corp.— Mod.  of  CP  (BPCT-918)  as  mod.,  which 
authorized  changes  in  facilities  of  existing  tv 
station  for  extension  of  completion  date  to 
10-12-54  (BMPCT-2295). 

KTVQ  (TV)  Oklahoma  City,  Okla.,  Republic 
Television  and  Radio  Co.— Mod.  of  CP  (BPCT- 
828)  as  mod.,  which  authorized  new  tv  station 
for  extension  of  completion  date  from  8-11-54 
(BMPCT-2290). 


July  21  Decisions 


ACTIONS  ON  MOTIONS 


By  Hearing  Examiner  Thomas  H.  Donahue 

On  petition  of  220  Television  Inc.,  the  further 
hearing  in  re  ch.  11  in  St.  Louis,  Mo.  (Dockets 
8809  et  al.),  was  extended  from  Aug.  2  to  Aug. 
16,  and  the  time  for  filing  those  exhibits  for 
which  dates  have  been  specified,  was  extended 
for  a  two-week  period. 


By  Hearing  Examiner  Herbert  Sharfman 

Granted  motion  of  Tennessee  Television  Inc., 
Knoxville,  Tenn.,  for  extension  of  time  from 
July  26  to  Aug.  2,  in  which  to  file  proposed 
findings  in  re  proceeding  for  ch.  10  (Dockets 
10512  et  al.),  with  counter-findings,  if  any,  due 
fifteen  days  thereafter. 


By  Hearing  Examiner  Basil  P.  Cooper 

Granted  joint  petition  of  South  Bend  Bcstg. 
Corp.,  South  Bend,  Ind..  and  Michiana  Telecast- 
ing Corp.,  Notre  Dame,  Ind.,  applicants  for  ch. 
46  to  advance  further  hearing  now  scheduled  for 
Aug.  6  to  July  21  (Dockets  10534-35). 


By  Hearing  Examiner  J.  D.  Bond 

Issued  a  memorandum  opinion  and  order  which 
shall  govern  the  further  hearing  in  proceeding 
in  re  applications  of  Times-World  Corp.  and 
Radio  Roanoke  Inc.  for  ch.  7  in  Roanoke,  Va. 
(Dockets  10655-56). 

(Continued  on  page  101) 


ALLEN  LANDER 

CM^cfoliaLor 

FOR    THE    PURCHASE    AND  SALE 
□  F    RADID    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia   Savings   Bank   Bldg.    •    Atlanta   3,  Ga., 

LAmar  2036 


Page  96    •    July  26,  1954 


Broadcasting    •  Telecasting 


piD  OFF  SI  SI' 

Jr  JLV  \J>  JIT  .D  vj)  o>  j 

IL  VJ'  J3 

[  A  I       r  A  B  Tl^! 

JANSKY  &  BAILEY 

icutive  Offices 

1735  De  Sales  St.,  N.  W. 
Sees  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
uhington,  D.  C.        ADams  4-2414 

Member  AFCCE  * 
■  ■  


•mmercial  Radio  Equip.  Co. 
iverett  L.  Dillard,  Gen.  Mgr. 
fERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  * 


FRANK  H.  MelNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  * 


KEAR  &  KENNEDY 

32  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE* 


LYNNE  C.  SMEBY 

'Registered  Professional  Engineer" 

II  G  St.,  N.  W.  EX  3-8073 

WASHINGTON  5,  D.  C. 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
MUNSEY  BLDG.  REPUBLIC  7-2347 

WASHINGTON  4,  D.  C. 

Member  AFCCE  ' 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  Bldg. 

Washington  5,  D.  C.  REpublic  7-3984 

Member  AFCCE* 


A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 


GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Profemional  Experience 
Radio-Televition- 
Electronlct-Communlcatlons 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  Sit  SO — Executive  S-SU1 
(Nights-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 


—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE* 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.       National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 


WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Dallas,  Texas 

1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCE  • 


GUY  C.  HUTCHESON 

P.  O.  Box  32  AR.  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  * 


Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 


ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE* 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W  ,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  * 


ROBERT  L.  HAMMETT 

CONSULTING  RADIO  ENGINEER 
SO  BANKERS  INVESTMENT  BLDG. 
SAN  FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 


These  Engineers  .  .  . 

ARE  AMONG  THE 
FOREMOST 
IN  THE  FIELD 


JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.  Hiland  7010 

KANSAS  CITY,  MISSOURI 


QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 


Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 


IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  ©  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 


SERVICE  1 

DIRECTORY 

-ustom-Built  Equipment 
U.  S.  RECORDING  CO. 

121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 


TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 


Broadcasting    •  Telecasting 


July  26,  1954    •    Page  97 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:    Undisplayed — Monday  preceding  publication   date.    Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20$  per  word — $2.00  minimum  •  Help  Wanted  25^  per  word — 

$2.00  minimum. 

All  other  classifications  30^  per  word — $U-00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Manager.  Young,  active,  must  have  had  previous 
experience  as  general  manager  and  sales  manager 
small  station.  Unusual  opportunity  to  break  into 
metropolitan  market  as  manager.  Box  743D,  B-T. 


Manager  wanted  for  daytime  station  in  one  of 
ten  largest  metropolitan  markets.  Must  have 
previous  sales  manager  experience.  Fine  chance 
for  advancement.    Box  896D,  B-T. 


Profitable  midwest  daytimer  wants  manager  will- 
ing to  invest  at  least  $5,000  for  sizable  stock  pur- 
chase. First  qualification  is  ability  to  sell.  All 
confidential.   Box  IE,  B-T. 


Are  you  interested  in  taking  over  complete  gen- 
eral managership  of  a  network  am  radio  station 
in  market  of  more  than  600,000?  If  you  have  the 
background,  ability  and  energy  you  can  make 
this  pay  you  exceedingly  well.  Excellent  commu- 
nity in  which  to  live  and  a  real  opportunity  for 
the  right  man  with  much  more  than  living  ex- 
penses guaranteed,  with  liberal  commission  in 
addition.  Will  treat  your  answers  confidential. 
Please  reply  promptly.    Box  69E,  B-T. 


Sales  manager — 5  figure  financial  opportunity  and 
excellent  future  for  real  producer.  Salary,  lib- 
eral commission  and  travel  expenses.  Box  88E, 
B-T. 


Sales  manager  wanted,  network  station.  Prefer- 
ence given  man  who  can  announce.  Must  be 
good  copywriter,  strictly  sober,  dependable.  Sal- 
ary-commissions arrangement.  Furnish  complete 
data,  photo,  references.    Box  99E,  B-T. 


Salesmen 


Time  salesman.  Salary  plus  commission.  Good 
market.    ABC  network.    Texas.    Box  956D,  B-T. 


Time  salesman  wanted.  Combined  radio-tele- 
vision operation.  Guarantee  and  commission. 
Send  complete  experience  resume  to  Box  4E, 
B-T.  Here  is  opportunity  for  permanent  con- 
nection. 


Experienced  radio  salesman  wanted.  Good  op- 
portunity for  man  willing  to  work.  Potential 
high.    Contact  KASI,  Ames,  Iowa. 


Know-how  salesman  needed  for  Texas  know-how 
independent.  Family  man  preferred.  Special 
training  course  given.  Salary  and  commission. 
Contact  Manager,  Radio  Station  KCFH,  Cuero, 
Texas. 


Experienced  radio  salesman  wanted.  Prefer  Fred 
Palmer  graduate.  Established  1,000  watt  south- 
west Mutual  station,  friendly  town  of  8.500.  Per- 
manent position.  Send  complete  account  of  sales 
background,  references  and  salary  expected. 
Contact  Dave  Button,  Manager.  KSVP,  Artesia, 
N.  M. 


Salesman  at  once,  man  or  woman,  25%  commis- 
sion, 5000  watt,  day  and  night.  WKNK,  Muske- 
gon, Michigan. 


Radio  time  salesman  wanted  by  WROV,  Roanoke, 
Virginia.  We  have  an  opportunity  for  an  in- 
telligent, experienced  salesman.  This  vacancy 
occurs  as  a  result  of  one  of  our  salesmen  enter- 
ing the  agency  business  after  seven  years  service 
with  us.  This  is  a  better  than  average  job— we 
want  a  better  than  average  man.  Contact  Frank 
Koehler,  WROV,  Roanoke,  Virginia. 


Announcers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 


Interested  in  good  live  hillbilly  disc  jockey,  one 
who  is  ad-lib  salesman  and  has  full  work  knowl- 
edge of  hillbilly  and  folk  music  records.  Station 
in  good  market  for  this  type  of  work.  Box  920D, 
B-T. 


Want  dependable  staff  announcer.  Send  resume. 
ABC  network.    Texas.    Box  957D,  B-T. 


Need  at  once.  Excellent  disc  jockey  for  outstand- 
ing morning  and  afternoon  shows.  Good  pay  for 
the  right  man,  at  5,000  watt,  midwest  station. 
Send  tape,  salary  expected  and  complete  details 
to  Box  57E,  B-T. 


Help  Wanted— (Cont'd) 


Experienced  staff  announcer  for  5,000  watt,  CBS 
affiliate.  $75.00  for  a  48  hour  week.  Westerner 
preferred.    Box  59E,  B-T. 


Combo-announcer-engineer:  (1st  class  license) 
First  class  announcer.  Midwest  independent, 
market  300.000;  excellent  working  conditions. 
State  general  information  on  background  and 
experience.    Send  tape.    Box  115E,  B-T. 


Only  the  very  best  disc  jockey:  At  least  five 
years  experience,  emphasis  on  popular  music. 
Must  write  and  read  good  copy.  Must  be  mar- 
ried. No  drifters,  no  drinkers.  We  have  the 
audience,  the  respect,  the  business,  you  must 
hold  it.  Top  salary,  best  working  conditions. 
Audition  tape  and  personal  interview  required. 
Contact  C.  E.  Wilson,  Manager  of  Station  KBOY, 
Medford,  Oregon. 


Leading  northwest  NBC  5  kw  station  in  famous 
Rogue  Valley  needs  experienced,  able  DJ  with 
top  voice,  ad-lib  ability,  friendly,  humorous  per- 
sonality and  first  phone.  Ideal  working  and  liv- 
ing conditions  in  famous  fishing  and  hunting 
country.  Send  tape,  photo  and  references  to 
KMED,  Medford.  Oregon. 


Announcer  with  1st  phone.  Northern  Arizona 
Mutual  kilowatt.  Phone  or  write  resume  to 
KVNC,  Winslow,  Arizona. 


Experienced  announcer  wanted  immediately. 
Send  tape,  background  and  references,  WIFM, 
Elkin,  North  Carolina. 


Staff  announcer  wanted.  Good  voice.  Permanent 
...  no  drifters.  Send  tapes  and  letters  to  WJPR, 
Greenville,  Mississippi. 


Combination  announcer-first  class  engineer  need- 
ed immediately.  Write  or  phone  Charles  Rutledge, 
Manager,  WPTX,  Lexington  Park,  Md.  Starting 
salary  $75. 


Combination  man  wanted  for  fm  music  service 
position  in  Pittsburgh,  Pa.  $80.00  per  week.  Con- 
tact Thomas  Daugherty  at  once  for  interview. 
Position  open  August  2.  HU.  1-2626. 


Technical 


Engineer  with  sales  or  announcing  ability. 
Salary  open.  Good  opportunity  for  right  man  to 
advance  with  established  1000  watt  independent. 
Virginia.    Send  photo  and  tape.    Box  998D,  B-T. 


Chief  engineer,  experienced,  permanent  position 
with  1  kw  daytime  in  New  England.  Send 
resume  and  salary  to  Box  61E,  B-T. 


One  kw  daytimer  in  eastern  Pennsylvania  needs 
good  combination  staff  announcer-first  class  en- 
gineer. Experience  necessary  .  .  .  opportunity 
to  advance  to  chief  engineer!  Salary  open.  Send 
reply  to  Box  90E,  B-T. 


First  class  licensed  engineer  for  am-fm  trans- 
mitter located  in  northern  Ohio.  Possibility  of 
tv  future.  Permanent  position  open  immediately. 
Box  95E.  B-T. 


Chief  engineer  looking  for  permanent  position 
with  ambition  to  advance  himself  and  station. 
Position  is  engineering  board,  air  work  and  main- 
tenance. Station  is  top  equipment  southwest 
1,000  watts  Mutual.  Good  staff,  friendly  town. 
Top  salary  for  honest,  efficient,  cooperative  fam- 
ily man  with  car,  who  has  good  voice.  Prefer 
at  least  three  years  experience  as  chief.  If  you 
are  non-alcoholic,  not  a  hop  head  and  a  level 
headed  genius,  contact  Dave  Button,  Manager, 
KSVP,  Artesia,  New  Mexico. 


Combo  man,  announcing  ability  with  first  ticket 
to  progress  to  chief  engineer  in  short  time.  Good 
staff,  friendly  town,  progressive  station.  Contact 
Howard  Fisher,  WLSE,  Wallace,  North  Carolina. 


Chief  engineer  who  can  sell  over  air  for  com- 
mercial station.  Send  tape,  salary  requirements 
to  Dr.  Wendell  Hansen,  WTRW,  Two  Rivers, 
Wisconsin. 


Production-Programming,  Others 


Local  newsman:  Station  which  recognizes  local 
news  as  most  valuable  asset,  seeks  newsman  who 
feels  same  way.  Must  have  solid  reporting  back- 
ground and  good  voice.  Good  opportunity  at 
financially  sound  independent.    Box  726D,  B-T. 


Help  Wanted— (Cont'd) 


Opportunity  male  copywriter  with  announcing 
experience.    Submit  samples.    Texas.    Box  955D, 

B-T.  

Experienced  newscaster  in  big  market.  Experi- 
ence in  gathering  and  writing  news  as  well  as 
broadcasting  desirable — Local  news  stressed.  Box 

14E,  B.T.  

Good  continuity  writer,  preferably  young  woman 
who  writes  strong  brisk  sales  copy  for  5,000  watt 
radio  station  in  central  New  York.  Good  oppor- 
tunity. Excellent  working  conditions.  Write  full 
details  on  qualifications  to  Box  20E,  B-T. 
Experienced  negro  program  director — some  an- 
nouncing. Southeastern  station.  Replies  to  Box 
65E,  B-T. 

Traffic  or  continuity  girl  experienced  for  mid- 
west. Give  complete  background  experience. 
Box  96E,  B-T. 

Program  director  with  experience.  Give  com- 
plete details,  references  and  recent  snapshot. 
Box  97E.  B'T.  

Home  economist,  preferable  in  early  forties  for 
originating  radio  network  station  in  eastern  met- 
ropolitan city.  Must  be  able  to  conduct  cooking 
schools  before  live  audience,  handle  air  show, 
work  as  advisor  on  food  to  other  talent  and  have 
some  writing  ability.  State  air  time,  experience 
with  appliances  and  salary  desired.  Phots  and 
ets  will  not  be  returned.    Box  120E,  B-T. 

Nebraska  news  editor.  Gather,  write,  broadcaster 
local  news  .  .  .  general  news  editing.  Must  have 
news  background.  Write  for  application  form. 
Gene  Ackerley,  KCOW,  Alliance,  Nebraska. 


Television 


Help  Wanted 


Managerial 


Tv  sales  manager.  Vhf  station  in  isolated  agri- 
culture market  with  captive  audience  is  looking 
for  man  with  tv  sales  background  to  head  up  tv 
sales.  While  this  man  will  sell  tv  exclusively 
small  or  medium  market  radio  experience  will 
be  helpful.  If  you  know  how  to  dig  sponsors 
out  from  under  rocks  write  in  detail  to  Frank  C. 
Mclntyre,  KLIX  is  Klickin',  Twin  Falls,  Idaho. 


Salesmen 


Tv  salesman  wanted.  Excellent  opportunity  with 
maximum  power,  fast  growing  Central  Texas 
regional  station  for  experienced  settled  salesman 
with  executive  ability.  Man  we  seek  is  probably 
employed  and  has  been  at  same  station  for  some 
time  but  sees  no  opportunity  for  advancement 
there.  Salary  and  commission.  Permanent  em- 
ployment. Newspaper  owned  property.  Call 
Burton  Bishop,  KCEN-TV,  Temple,  Texas. 


Technical 


Television  electronic  technician.  Immediate  open- 
ing. Kinescope  recording.  Experience  desired. 
Will  consider  video  experience  and  then  train 
for  kinescope.  Attractive  position.  Write  or 
wire  H.  E.  Barg.  1015  N.  Sixth  Street,  Milwaukee, 
Wisconsin. 


Production-Programming,  Others 


Traffic — experienced  only.  Furnish  references 
and  salary  expected.  Box  19E,  B-T. 

Southeastern  vhf  tv  station  needs  young,  ener- 
getic person  with  writing  ability  to  handle 
audience-program  promotion.  Prefer  television 
or  radio  background.  Furnish  complete  details 
and  salary  expected,  along  with  photograph. 
Box  112E,  B-T.  

Photographer- writers.  Two  young  men,  prob- 
ably single,  at  least  free  to  travel  continuously 
throughout  U.  S.  for  well  known  national  or- 
ganization that  produces  community  tv  shows  of 
industry,  schools,  churches,  parks,  etc.  Write 
for  complete  details.    Box  118E,  B-T. 


Situations  Wanted 


Managerial 


Manager  highly  successful  in  producing  profits 
seeks  location  in  Florida,  Texas,  Arizona  or 
California  for  daughter's  health.  Will  manage, 
lease  or  invest  in  radio  or  sell  tv.  Waiting  to  be 
sold  on  your  location  and  will  in  turn  sell  you  on 
my  ability  to  produce  from  the  record.  If  you 
are  answering  ads,  answer  this  one  if  you  believe 
in  profits.    Box  2E,  B-T.  

General  manager — am-tv,  thorough  experience. 
Professional  career  broadcaster  with  top  record 
sales,  programming,  personnel,  station  progress. 
Married,  civic  leader,  best  references.    Box  78E, 

B-T.  

Would  like  to  lease  your  station.  19  years  ex- 
perience all  phases.  Presently  general  manager 
of  top  independent  in  one  of  nation's  largest 
markets.  Interested  in  purchase  or  lease.  All 
replies  treated  most  confidentially.    Box  79E,  B-T. 

Manager,  salesman  with  managerial  experience. 
Prefer  daytimer  in  small  town,  midwest.  Will 
come  for  interview.    Box  83E,  B-T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Cont'd) 


Excellent  background  of  sound,  profitable  man- 
agement in  small,  medium,  large  all-media  mar- 
kets. Mature,  aggressive.  Will  invest  from  sal- 
ary.   P.  O.  Box  5031.  Dallas,  Texas. 


Salesmen 


S1,000  to  $3,000  new  business  monthly.  Top 
salesman  will  get  it  for  vou.  Commission  basis. 
Wire  or  write,  BUSINESS,  312  Wilmington,  San 
Antonio,  Texas. 


Announcers 


Sportscaster,  7  years  experience,  outstanding 
play-by-play  football,  basketball,  baseball.  Ex- 
cellent voice,  reliable,  accurate.  Desire  college 
or  pro  games.   Box  723D,  B-T. 


Combo  man — 3rd  class  permit,  college  graduate. 
Experience  light,  strong  news,  sports  play-by- 
play. 250-500  watt  station.  Car.  draft  exempt. 
Box  25E,  B-T. 


Versatile  announcer,  thoroughly  trained  in  all 
phases  of  radio  and  tv  broadcasting.  Can  do 
plav-by-play  of  all  major  sports.  Good  classics. 
Box  50E,  B-T. 


Droll,  imaginative,  literate  DJ,  newscaster.  Lim- 
ited experience.    Tape,  resume.    Box  51E,  B-T. 


Atrhur  Godfrey!  No!  But  as  good  and  more 
humility.  Four  years  experience,  morning  man, 
copy  production,  promotion.  Your  next  "per- 
sonality."   Box  52E,  B-T. 


Versatile,  experienced  sportscaster,  staff,  board, 
DJ,  copywriter,  currently  employed,  married, 
solvent.    Box  58E,  B-T. 


Thumbnail  sketch:  Thoroughly  experienced  sports 
announcer  including  AA  baseball,  college  foot- 
ball and  basketball.  Can  write,  re-write  and 
deliver  news.  Radio  sales  experience.  Produc- 
tion and  programming  ability.  Will  consider 
combination  position.  Family  man.  Box  60E, 
B-T. 


Versatile  announcer,  major  market  background. 
Easy,  sincere  delivery.  Interested  long-term 
connection,  early  morning  man  and/or  news- 
caster.   Box  66E,  B-T. 


Ex-major  league,  Texas  League  ballplayer  in- 
terested in  sports  director's  position.  Box  67E. 
B-T. 


Stop  looking!  I've  got  it.  Send  for  tape — then 
judge!    Box  68E,  B-T. 


Announcer — over  one  year  intensive  experience. 
Veteran.  Married.  Desires  locate  northeast. 
Available  immediately.     Box  70E.  B-T. 


Graduate  of  broadcasting  school,  have  sales  ex- 
perience— limited  broadcasting  experience.  Will 
relocate.    Box  71E,  B-T. 


Experienced,  versatile  announcer  with  a  penchant 
for  hard  work  desires  position  in  aggressive,  pro- 
gressive station.    Good  references.    Box  85E.  B-T. 


Announcer — young,  versatile,  exempt,  DJ  pre- 
ferred. 3rd  phone.  Limited  experience.  Box 
91E,  B-T. 


Announcer-newscaster.  Eight  years  radio-news 
experience.  College  graduate.  Versatile.  Box 
92E,  B-T. 


Announcer,  light  experience,  commercial  voice, 
DJ,  news,  sports,  board,  tape.    Box  103E,  B-T. 


Announcer — experienced — news,  DJ  work.  Heavy 
on  commercials.  Third  class  ticket.  Have  done 
board  work.    Tape  available.    Box  104E,  B-T. 


Top-sportscaster  experienced;  2\2  years  play-by- 
play top  sporting  events.  Major  league  baseball, 
college,  pro  football,  basketball,  fights,  national 
hockey.  Interviewed  everyone  who  is  anyone  in 
sports.  Want  top  sports  conscious  area.  Tape, 
particulars  on  request.    Box  106E.  B-T. 


Top  DJ,  news,  staff  announcer.  SRT  graduate. 
Formerly  AFRS  staff  and  traffic  manager.  Will 
build  record  audience  for  you.  24,  veteran,  mar- 
ried.   Box  114E,  B-T. 


Experienced  announcer-sportscaster.  Versatile 
in  all  phases.  College  grad.,  draft  exempt.  Pres- 
ently with  CBS  affiliate.  Top  references.  Box 
119E,  B-T. 


Staff  announcer — -strongest  on  rural  disc,  farm 
programs.  Limited  experience.  Preferably  south- 
east. Roy  Bone,  6435  South  Yale,  Chicago, 
Illinois.    Phone  Englewood  4-2890. 


Announcer-station  staff-DJ  personality,  news, 
sports,  commercials,  light  experience — strong  po- 
tential— single,  veteran,  reliable,  travel,  tape, 
resume.  Gerry  Borak,  254  East  56th  Street, 
Brooklyn  3,  N.  Y.    Evergreen  5-4256. 


Light  experience — need  job — try  me.  Ray  Cas- 
cone,  85  Hillside  Avenue,  Mt.  Vernon,  N.  Y. 


Announcer — light  experience.  School  graduate. 
Good  DJ.  Commercial  voice.  Strong  news. 
Donald  Ferris,  2255  Ridge  Avenue,  Evanston,  Illi- 
nois.   Phone,  University  4-5034. 


Staff  announcer,  some  experience.  Ed  Hickey, 
321  East  43rd  Street,  New  York  City,  N.  Y. 


Immediately  available,  announcer,  newscaster, 
control  board  operator.  Seeks  staff  connection. 
Able,  dependable,  light  experience.  Travel,  tape, 
resume.  Bob  Kay,  54  Maple  Street,  Danielson, 
Connecticut. 


Announcer,  experienced  all  phases,  versatile,  fine 
voice,  excellent  references,  write-wire,  Dick 
Martin,  26-11  Crecent  Street,  Astoria  2,  New  York. 


Announcer — Good  voice,  3rd  phone,  board  experi- 
ence, 33,  single.  Advancement  opportunities 
more  important  than  starting  salary.  John 
Murphy,  General  Delivery,  Manilla,  Iowa. 


Announcer,  news,  music,  sports.  Good  DJ.  Grad- 
ate Midwestern  Broadcasting  School.  Has  car, 
will  travel.  Single.  Audition  disc  available. 
George  Pochos,  215  East  153rd  Street,  Harvey, 
Illinois. 


Staff  announcer,  strong  news,  hot  platters, 
smooth  commercials,  seeks  permanent  smaller 
communitv  connection,  exoerience  light-future- 
bright.  Veteran,  single,  travel,  tape,  resume. 
Bob  Terry,  1615  East  Main  Street,  Waterbury, 
Connecticut,  Plaza  5-8427. 


Permanent  Florida  location  wanted.  DJ,  news, 
football,  basketball  play-by-play.  3rd  ticket. 
Board  experience,  married.  Best  reference  pres- 
ent employer.  Available  Florida  August  5  for 
interview.    Box  524,  Ashland,  Kentucky. 


Technical 


Chief  engineer  western  United  States.  Will  man- 
age personnel  and  technical  problems  economi- 
cally High  power  am-tv  communications  ex- 
perience. References.  Age  29.  Married.  Box 
15E,  B-T. 


Engineer,  1st  phone,  6  years  experience  all 
phases  am-fm  broadcasting.  Presently  employed. 
Seek  permanent  employment  with  well  estab- 
lished station.   Will  travel.  Box  26E.  B-T. 


Chief  engineer  am-tv,  Colorado,  Montana,  Idaho, 
Oregon.  Twelve  years  experience,  32  years  of 
age  Presently  tv  supervisor,  details  on  request. 
Box  53E,  B-T. 


Chief  engineer,  am,  20  years  experience,  com- 
petent, dependable,  wishes  relocate  Ohio  or  W. 
Pa.  Box  72E,  B-T. 


Chief  engineer  regional  directional  desires 
change.  Consider  any  job  offering  challange  and 
opportunity.  Box  75E,  B-T. 


Engineer,  experienced  am  xmtr  control,  record- 
ings tv  xmtr,  switcher,  maintenance,  camera, 
microwave  relay.  Presently  employed.  Perm- 
anent only.  Box  100E,  B-T. 


Available— 15  years  experience  all  phases  broad- 
cast am-fm-tv.  Transmitter,  recording,  control 
and  engineering  remotes  (Presidential,  sports  and 
name  bands).  E.  F.  Bryan,  Sr.,  4208  Fourth 
Street,  S.  E.,  Washington,  D.  C. 


First  phone  long  experience  radio,  television  re- 
pairs, graduate  electronics,  two  colleges,  wants 
transmitter  operator,  daytime  station.  Berk- 
heimer  229  West  Prospect  Ave.,  Pittsburgh  5,  Pa. 


1st  phone,  1st  telegraph,  amateur,  some  experi- 
ence Technical  sales  background.  32.  Person- 
able, single,  distinctive  voice.  Desires  to  break 
into  broadcasting.  Will  start  low.  Fred  Hartmann, 
844  Devon  Street,  Arlington,  N.  J. 


First  phone,  no  experience.  2V2  year  EE.  Former- 
ly professional  photographer.  Prefer  Rocky 
Mountain  region  but  will  consider  elsewhere. 
William  Shimer,  1557  Ninth  Street,  Boulder. 
Colorado. 


Production-Programming,  Others 


Program-sports  director:  Hypo  your  profits  eco- 
nomically! Salable  programming,  production, 
play-by-play  sports.  7  years;  $100  plus  talent. 
Box  913D,  B-T. 


Program  director-news  director.  35,  mature,  fam- 
ily, college  graduate,  ex-Army  officer.  Excellent 
background  station  administration  and  operation. 
Desire  change.  Presently  employed  lkw  in  mid- 
west. Resume,  tape,  photo  on  request.  Available 
1,  2  week  notice.  Box  951D,  B-T. 


Farm  director,  university  agricultural  graduate. 
Experienced.  Employed  at  present.  Good  voice. 
Prefer  upper  midwest  or  New  England  area. 
Others  considered.    Box  986D,  B-T. 


Exceptionally  good  newsman-announcer.  Im- 
pressive record.    Proven  rating.  Box  17E,  B-T. 


Young  woman,  college  graduate,  radio,  tv,  ad 
agency  experience.  Desires  position  in  sales, 
copywriting,  music  programming.  Air  time, 
woman's  shows  or  other.    Write  Box  55E,  B-T. 


Trained  and  experienced  in  public  relations  and 
promotion,  methodical  and  creative  negro,  29, 
education:  BS  and  MSJ.  Will  relocate.  Will 
part-time  in  N.  Y.  C.  or  L.  I.  Resume  by  return 
mail,  special  delivery.  Write  Roye,  410  W.  130th 
Street,  New  York  City.  N.  Y. 


Newsman,  mature,  experienced,  either  radio  or 
tv,  prefer  midwest.  Can  arrange  personal  inter- 
view.   Box  82E,  B-T. 


4  years  experience  as  an  announcer,  now  desire 
program  director's  position.  Aggressive  but  not 
offensive.    Box  87E,  B-T. 


Experienced  copywriter,  employed,  seeks  better 
opportunity.  Copy  that  sells.  Capable.  Reliable. 
Box  89E.  B-T. 


Employed  newscaster  desires  west  coast  posi- 
tion. Seattle,  Tacoma  preferred.  4  years  experi- 
ence, sober,  ex-GI.  Tapes  etc.  Upon  request. 
Box  113E,  B-T. 


Mature,  sales  conscious  air  personality  with  news- 
music  director  experience,  seeking  small  station 
P.D.  College  graduate,  stable,  family.  Currently 
CBS-am-tv  outlet.    Box  117E.  B-T. 


Television 


Situations  Wanted 


Managerial 


Tv  executive-manager-commercial  manager,  sta- 
tion director.  Radio  and  tv  experienced.  Throueh 
hearing,  construction  and  now  running  successful 
operation.  Finest  references,  details  on  request, 
personal  interview  possible.  Family  man.  Box 
73E,  B-T. 


Salesmen 


Salesman,  strong  knowledge  tv  production,  pro- 
gramming in  addition  to  excellent  sales  record, 
best  references,  seeking  permanent  connection 
with  stable  tv  or  radio  station.  No  hurry  if  you 
are  in  the  construction  stage  let's  have  a  chat. 
Box  77E,  B-T. 


Do  you  need  a  good  man  experienced  in  selling, 
copywriting,  directing,  programming,  live  camera 
operation  and  photography?  Excellent  refer- 
ences.   Write  Box  84E.  B-T,  immediately. 


Announcers 


Announcer,  four  years  radio,  one  year  uhf.  Pleas- 
ant appearance,  good  commercial  delivery.  Box 
86E,  B-T. 


Currently  staff  announcer,  Chicago;  anxious  to 
enter  tv  in  smaller  community;  29,  single  veteran; 
any  location.    Box  102E,  B-T. 


Technical 


Experienced  television  transmitter  engineer 
wishes  to  relocate.  Family  man,  presently  em- 
ployed. Good  reference.  Available  August  10, 
'54.    Box  988D,  B-T. 


Production-Programming,  Others 


Newsman:  6V2  years  radio.  Authoritative,  com- 
mercial delivery.  Young,  single.  Interested 
major  market — 5  kw  up.    Box  841D,  B-T. 


(Continued  on  next  page) 


Situations  Wanted  (Cont'd) 


For  Sale— (Cont'd) 


Tv-am  news  director,  presently  employed,  seeks 
similar  position  with  progressive  news  station. 
Present  news  work  has  won  national  recognition. 
College  graduate,  married,  age  28.  Box  24E,  B'T. 

Television  producer -writer,  now  employed  in 
established  tv-radio  production  organization  in 
New  York  City,  desires  position  in  agency  or  tv 
station  in  same  area.  Six  years  experience  in 
television  and  radio,  including  four  years  in 
present  post.  Responsible  for  various  live  tv 
series  presented  on  N.Y.C.  stations.  Young,  crea- 
tive, aggressive.  MA,  BA  degrees.  Box  31E,  B«T. 

Top-notch  spectacle-stage  producer-director  has 
new  ideas  for  programs  on  low  budgets.  Will 
work  with  small  television  station  to  gain  foot- 
hold in  the  field.  Young,  executive  type,  pleas- 
ant personality.  Wealth  of  experience  in  direct- 
ing and  writing.  Will  work  one  week  free  to 
prove  abilitv.  Available  September  1st.  Box 
74E,  B-T. 

Photographer,  well  trained  with  one  year  experi- 
ence in  television,  wishes  position  on  staff  of 
larger  station.    Box  80E,  B'T. 

Experienced  cameraman — all  studio  operations. 
Seeking  opportunity,  production  or  technical. 
Box  105E,  B»T. 

Husband  and  wife  team.  Man  as  copy  chief. 
3rd  phone,  college  .  .  .  wife  as  bookkeeper,  sec- 
retary, traffic-director,  air  work.  Both  extensive 
background,  presently  employed.  Seeking  relo- 
cation, better  potential,  tv-radio.  Details.  Ref- 
erences. Available  immediately.  Anywhere. 
Box  108E,  B'T. 

Television  workshop  graduate  wishes  employ- 
ment with  television  station  as  cameraman  and 
associated  positions.  Have  photographic  back- 
ground. Neil  Zaccaro,  104  North  King  Street, 
Elmont,  New  York. 

For  Sale 

Stations 

Modern  250  watt  station,  100%  Collins  equipment, 
located  in  modern  building  on  station-owned 
land  in  Southern  California  town  of  15,000.  Box 
846D,  B'T. 

Network  radio  station  in  fine  southern  market. 
Can  be  had  on  reasonable  terms  by  man  with 
real  abilitv.  Needs  resident  owner.  Box  98E, 
B»T. 

Southern  California.  Single  station  town,  full- 
time  independent.  $50,000  cash  or  $60,000  with 
third  down.    Box  116E,  B«T. 

Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose. 
Lo«  Angeles  29,  California. 

Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 

Florida.  $80,000  makes  down  payment  on  radio 
station  and  a  newspaper.  East  Coast.  Balance 
of  $70,000  on  suitable  terms.  May  Brothers,  Bing- 
hampton,  N.  Y.  Newspaper  brokers  since  1914; 
Radio  brokers  since  "day  before  yesterday." 


Equipment  Etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.  Box  964D,  B«T. 

BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.  Box  965D,  B'T. 

Gates  500D  transmitter — excellent  condition — 4 
years  old — immediate  delivery.  Best  offer.  Box 
54E,  B»T. 

One  #6N  Presto  disc  cutter,  used  very  little. 
One  D  cutting  head  outside  in  and  inside  out 
feed  screws.  Play  back  with  low  impedence 
head-mounted  in  standard  floor  cabinet,  less 
amplifier.    Box  62E,  B'T. 

Three  (3)  78/33  rpm  Presto  64-A  turntables  com- 
plete with  Pickering;  2.5  mil  diamond  single 
stylus  heads;  16  inch  arms,  and  equalizers.  One 
(1)  Presto  TL-10  tape  playback  unit.  One  (1) 
Allied  overhead  disc  cutting  assembly  with  500 
ohm  Audax  H-3  cutting  head.  Price:  $1,500.00. 
You  pay  for  crating  and  shipping  via  railway 
express.    Box  111E,  B'T. 

375'  type  300  Wincharger  tower,  A-3  Fl.  beacon 
and  side  lights,  on  ground  in  20'  sections;  less 
insulator;  includes  all  guys;  fine  for  tv.  New 
cost  $5,700— yours  $2,850.    WDIA,  Memphis,  Tenn. 

Truscon  286'  triangular  self-supporting,  non- 
insulated  type  D-30  tower,  dismantled.  Best 
reasonable  offer.  400'  comm-products  3\'a"  coax 
line  in  20'  sections.  All  or  part.  $30  per  section. 
Chief  Engineer,  WFBR,  Baltimore  2,  Md. 

3  speed  kit  converts  Presto  10-A  turntables  for 
instant  selection  of  33-45-78  rpm.  Prepaid  or 
C.O.D,,  S17.50.   Lee  Electronics,  Wilmington,  N.  C. 


1  kw  Raytheon  am  transmitter  5  years  old,  all 
motorized  controls.  Now  operating.  Available 
September  1954.  Make  offer,  WINA,  Charlottes- 
ville, Virginia. 

Used  image  orthicon  tubes,  type  5820,  between 
600  and  1,500  hours  operations  on  each  tube. 
Contact  Keith  K.  Ketchum,  Chief  Engineer.  TV 
Station  WOI,  Iowa  State  College,  Ames,  Iowa. 

200  foot  Ideco  self-supporting  tower  with  light- 
ing equipment.  GE  six  bay  fm  antenna  type 
BY-6B  with  70'  mast.  GE  two  studio  consolette 
type  4BC1A1.  2  RCA  turntables  model  70C-2. 
Collins  4  channel  remote  amplifier  model  1223. 
GE  tube  tester  YTW-1.  GE  sine  and  square 
wave  generator  model  YGA-2.  Magnecorder 
model  PT  6-A  and  PT6-JA.  GE  electronic  volt- 
meter model  PM  17.  2  GE  monitoring  speakers 
model  ML4FS1A1.  3  GE  studio  monitoring  wall 
speakers,  Model  ML4FS  2A2.  Microphone:  7  of 
various  types  with  cords  and  stands.  Mike 
stands:  2  floor,  2  desk  and  1  boom  stand.  Halli- 
crafter  all  band  receiver,  model  SX42.  Approxi- 
mately 300  feet  of  Andrew  type  451  coaxial  cable, 
1%"  dia.,  51.5  ohms,  with  necessary  bends  and 
connectors.  For  further  information,  contact 
John  C.  DePrez,  Shelbyville  Newspapers  Inc., 
Shelbyville,  Indiana 

Your  third  hand — Modelli  Workbench,  48"  x  24" 
x  33",  knocked-down,  completely  equipped;  only 
$11.95  delivered;  Riolmetal,  Palatka,  Florida. 


Tele 


vision 


Wanted  to  Boy 


Stations 


Prefer  small  eastern  station  with  potentialities 
requiring  a  minimum  investment.  Send  full 
details.    Box  63E,  B'T. 

Experienced  broadcaster  wants  all  or  part  of 
established  or  new  small  am  station,  Texas, 
southwest.    Box  94E,  B'T. 


Equipment,  etc. 


Need  everything  for  new  100-250  watt  am  station. 
Cash  for  good  used  equipment.  Box  953D,  B'T. 

STL  units  in  900  or  7,000mc  band.  Must  be  in 
operating  condition  and  prices  right.  Box  10E, 
B-T. 

Wanted,  used  5  or  10  kw  fm  broadcasting  trans- 
mitter. Prefer  equipment  which  operated  near 
100  mc.  Give  price  and  full  details  on  reliability, 
tube  life,  etc.    Box  110E,  B'T. 

Wanted  used  broadcasting  transmitter.  250  or 
1000  watts.  Write  Chief  Engineer,  KSWI.  or  call 
4041  Council  Bluffs,  Iowa. 

Used  RCA,  pre-emphasis  filter  model  MI-4926  A. 
WHTB,  Talledega,  Alabama. 

350mm  code  beacon  for  tower  top  mounting, 
accommodate  two  500  watt  bulbs.  Used  but  in 
good  complete  condition  essential.  Wire  price, 
availability,  collect,  Eugene  D.  Hill.  WORZ,  Or- 
lando, Florida,  immediately. 

Used  Andrew  4-bay  fm  antenna  (low  band). 
Call  Baker  Fidelity  Corp.  Emerson  2156,  Atlanta, 
Ga. 

Instruction 

FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Help  Wanted 


Announcers 


MORNING  MAN 

By  top  network  station  in  one  of  the  larg-  | 

est  markets.    Present  man  earning  $30,000  | 

in  radio  only  and  not  realizing  maximum  i 
potential.   Job  pays  $15,000  guarantee,  plus. 

Those  making  under  $15,000  need  not  apply,  s 

Piano  and  singing  talent  preferred  but  not  | 

necessary.   TV  also  available  to  right  can-  s 

didate.    Send  tape  or  disc  together  with  j 

resume  and  photo  to  s 
Box  64E,  B'T. 


Situations  Wanted 


^^^^^^^^^^^^^^^^^^^ 

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DESIRE  OPPORTUNITY  FOR  f 

|      ADVANCEMENT  AND  FUTURE  <§> 

INVESTMENT  f 


<§><§>  <§><§x@><8><S 


AVAILABLE  FOR  PERSONAL 
INTERVIEW 
Box  21E  B*T 


FOR  LEASE 
ONE  SALESMAN— EXECUTIVE 

33,  married,  one  child,  available  September 
1  for  TV  sales  with  large  market  TV  station, 
with  large  regional  network,  national  rep.  or 
top  flight  film  company.  Top  references.  Rec- 
ord— 6  years  as  sales  manager  and  general 
manager  in  radio — 1 V2  years  in  TV — most 
successful  record  in  smaller  market  broad- 
casting field.  No  ownership  desired.  Em- 
ployment by  contract  only  with  commission 
on   bonus   set-up   required.    Details  through 

Box  76E,  B*T. 


-**        «»  ^»  «»  -^fc.  t*  «»- 

TOP  FLIGHT 
PRODUCTION  TEAM 


1 


j  Young  two-man  team  covering  live  1 

f  TV  writing,  directing,  setting  and  art,  f 

$  also  film  shooting,  processing,  editing  5 

j  and  scoring,  seek  change  to  Western  J 

f  or  coastal  VHF  station.     Currently  f 

*  working  and  producing  three  highest  $ 
J  rated  comedy,  musical  and  news  shows  i 
j  on  top  power  Southeastern  station,  j 
I  A  shirtsleeve  working  team  which  can  f 
I  do  every  phase  of  the  job  themselves.  ; 
1  Combined  background  of  25  years  in  j 
I  motion  pictures,  radio  and  television.  I 

*  Asking  contract  with  base  pay  and  1 
k  talent.  ^ 
f  Box  81E,  B*T  / 


TELEVISION  INDUSTRY 

N.  Y.  TECH.  (Crescent  School) 
GRADUATE 
WILL  RELOCATE 
Practical  Training  as 

CAMERAMAN 
FLOORMAN 
AUDIO  OPERATOR 
VIDEO  TECHNICIAN 
SCRIPT  WRITER 
ANNOUNCER-COMBO  MAN 
PROGRAM  DIRECTOR 
INQUIRE  BOX  109E,  B*T 


NEXT  10  YEARS  RADIO'S  GREATEST! 
CALIFORNIA  BROADCASTERS 
ATTENTION 

Young  (30)  successful  executive  presently  employed  50,000  watt  station  desires  West 
Coast  position  which  requires: 

•  Character  •  Congeniality 

•  Diversified  radio  background  •  Creative  ability 

•  Initiative  •  Commercial  consciousness 

•  Supervisory  experience 
Salary  secondary  to  opportunity.    Present  and  past  employers  as  references.    Will  give 
present  employer  1  month  notice.     Can  report  to  you  in  mid-September.  Upcoming 
vacation  permits  personal  interview,  my  expense.  All  replies  in  confidence.  Box  93E,  B«T. 


For  Sale 


FOR  THE  RECORD 


Equipment  Etc. 


FOR  SALE 

GENERAL  ELECTRIC  TT-6-E,  5KW, 
HIGH  CHANNEL  TRANSMITTER 
AND  TY-28-H  12  BAY  ANTENNA. 
This  equipment  presently  in  use  will 
be  available  early  fall.  Reason  for  sell- 
ing, duplicate  equipment  required  for 
relocation  of  transmitting  plant.  Box 
493D,  B-T. 


EQUIPMENT  FOR  SALE 

lOkw  Federal  FM  Transmitter — 300'.  SVs" 
Andrew  452  co-ax.  RCA  BAF-14-A  AM- 
FM  Iscoupler — Collins  2  channel  console 
complete — 4 — Fairchild  524  2-speed  con- 
sole turntables  with  V/L  arms.  Mies, 
audio  racks  and  patching-  equipment — 
Harvev  &  National  FM  receivers. 
Box  840-D,  B»T 


FOR  SALE 


The  following  items  of  television  equip- 
ment, all  in  first  class  condition  are 
offered  for  sale  with  immediate  delivery: 
livery: 

1—300'  Blaw  Knox  LT  Tower 

1 — 149'    Stainless    Twin    Tower   with  2 

10'xl4'  passive  reflectors. 
1 — RCA  TF-3AM  superturnstile. 
1 — Federal  FTL-27A  2000Mc  microwave 

relay   (receiver  and  transmitter)  vr/ 

6  ft.  dishes. 
1 — Raytheon  RTRIC  2000  mc  microwave 

relay    (receiver    and    transmitter) — 

1—6  ft.,  1—8  ft.  dish. 
1 — RCA  TTC-3A  switcher  with  console 

housing. 

1 — RCA  TT-5A  TV  transmitter  in  excel- 
lent condition  with  S.B.  Filter,  Di- 
plexer,  RF  load  and  wattmeter,  with 
operating  set  and  FCC  spare  tubes, 
crystals  for  channel  6. 

400  feet  S^'s"  steatite  insulated  trans- 
mission line  used  but  in  good  con- 
dition. 

1 — RCA  715B  Oscilloscope. 
Available    due    to    purchase    of  higher 
tower  and  100,000  watt  transmitter.  Call 
or  write  Charles  Brady,  Director  of  En- 
gineering, WJIM-TV,  Lansing,  Michigan. 


TOWERS 

RADIO— TELEVISION 

Antennas  Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 
6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


CAMERAS  AND  CREWS 

Rent  professional  TV  camera 
chains  and  crews  .  .  .  for  remote 
or  studio  use  or  special  event 
coverage.  Trained  crews  avail- 
able for  service  anywhere.  Rea- 
sonable rates.  Contact  nearest 
office  for  details,  Universal 
Broadcasting  System,  2193  Com- 
monwealth Ave.,  Boston  35, 
Mass.  ALgonquin  4-9090;  8000 
Grand  River,  Detroit  4,  Mich. 
TYler  6-9500. 


Miscellaneous 


THE    BEST    IN  COMPLETE 

ERECTION  OF  TOWERS 

ANTENNA  LIGHTS  CO-AX  CABLE 

WSITE        CALL  WISE 

J.  M.  HAMILTON  &  COMPANY 

PAINTING        [SECTION  MAINTENANCE 

YEARS  OF  EXPERIENCE 
Box  2432,  Tel:  4-2115,  Goitonia,  N.  C. 


(Continued  from  page  96) 

By  Hearing  Examiner  John  B.  Poindexter 
Huntington,  W.  Va.,  Greater  Huntington  Radio 
Corp.;  Huntington  Bcstg.  Corp. — Postponed  from 
July  19  to  July  23  the  hearing  in  re  applications 
for  ch.  13  (Docket  10863-10865). 

By  Hearing  Examiner  Hugh  B.  Hutchison 
Central  City,  Ky.,  Central  City-Greenville 
Bcstg.  Co.;  Muhlenberg  Bcstg.  Co.— Ordered  that 
the  dates  now  fixed  for  the  exchange  of  exhibits 
between  the  parties  in  proceeding  re  am  CP's, 
and  for  taking  of  testimony,  be  postponed  until 
further  order,  pending  action  on  motion  of 
Muhlenberg  for  leave  to  amend  its  application 
(Dockets  10849,  11028). 

TV  AND  AM  BROADCAST  ACTIONS 
Granted  License 
By  memorandum  opinion  and  order,  granted 
licenses  to  cover  CP's  for  WBAM  Montgomery, 
Ala.    (740  kc,  50  kw  D),  and  WORZ,  Orlando, 
Fla.  (740  kc,  5  kw,  D).    (BL-5169  and  5228). 

Renewal  of  License 

The  following  stations  were  granted  renewal 
of  licenses  for  the  regular  period: 

WBUT  Butler,  Pa.;  WCAU  Philadelphia,  Pa.; 
WGET  Gettysburg,  Pa.;  WILM  Wilmington,  Del.; 
WJAS-FM  Pittsburgh,  Pa.;  WJMJ  Philadelphia, 
Pa.;  WLAN  Lancaster,  Pa.;  WLEU  Erie,  Pa  ; 
WLTN  (FM)  Lewistown,  Pa.;  WLYC  Williams- 
port,  Pa.;  WPAM  Pottsville,  Pa.;  WPGH  Pitts- 
burgh, Pa.;  WVSC  Somerset,  Pa.;  KDKA-FM 
Pittsburgh,  Pa.;  WILK  Wilkes-Barre,  Pa.;  WISL 
Shamokin.  Pa.;  WJET  Erie,  Pa.;  WJPA-FM  Wash- 
ington, Pa.;  WLEU-FM  Erie,  Pa.;  WMCK  Mc- 
Keesport,  Pa.;  WMGW-AM-FM  Meadville,  Pa.; 
KOKH  (FM)  Oklahoma  City,  Okla.;  WTNJ 
Trenton,  N.  J. 


Employment  Service 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive  Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  &  Radio  Management  Consultants 
70S  Bond  Bldg.,  Washington  5,  D.  C 


PERSONNEL  PROBLEMS? 

We  render  o  complete  and  confidential  service 
to  Radio  &  TV  Stations  (near  and  far)  as  well 
as   Program  Producers. 

Griffin  &  Culver  Personnel  (Agency) 

280  Madison  Ave.,  New  York,  N.Y.  OReaon  9-2690 
Paul   Baron,  Dir.,  Radio  TV  and   Film  Div. 

Resumes  welcomed  from  qualified  people. 


Special  Notice 


SPECIAL  NOTICE 

Subject  to  approval,  by  FCC,  sale  of 
station  WCRE,  Cheraw,  South  Carolina, 
for  $21,500  has  been  made  to  Fred  A. 
Staples,  Secretary-Treasurer  of  Three 
States  Broadcasting  Company,  Matewan, 
West  Virginia.  Transaction  handled  by 
Paul  Chapman  in  the  Atlanta  office  of 
Allen  Kander. 


July  21  Applications 

ACCEPTED  FOR  FILING 

Renewal  of  License 
WKIK  Leonardtown,  Md.,  Southern  Maryland 
Bcstrs.  Inc.— (BR-2794). 

WHAW  Weston,  W.  Va.,  Central  W.  Va.  Service 
Corp.— (BR-1894). 

Renewal   of   License  Returned 
WUST  Bethesda,  Md.,  Broadcast  Management 
Inc.— (BR-1513). 

Modification  of  CP 
KFSD-TV    San    Diego,    Calif.,    Airfan  Radio 
Corp.— Mod.  of  CP  (BPCT-313)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  from  8-18-54  (BMPCT-2302). 

WPGT  (TV)  Clearwater,  Fla.,  W.  Frank  Hobbs. 
tr/as  Pioneer  Gulf  Television  Bcstrs. — Mod.  of  CP 
(BPCT-1301)  which  authorized  new  tv  station  for 
extension  of  completion  date  to  1-1-55  (BMPCT- 

2306). 

WWJ-TV  Detroit,  Mich.,  The  Evening  News 
Assn.— Mod.  of  CP  (BPCT-787)  as  mod.,  which 
authorized  changes  in  facilities  of  existing  tv 
stations  for  extension  of  completion  date  to 
11-1-54  (BMPCT-2305). 

WRTV  (TV)  Asbury  Park,  N.  J.,  Atlantic 
Video  Corp.— Mod.  of  CP  (BPCT-1213)  as  mod., 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  11-1-54  (BMCPT-2304). 

WERE-TV  Cleveland,  Ohio,  Cleveland  Bcstg., 
Inc.— Mod.  of  CP  (BPCT-279)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  2-17-55  (BMPCT-2303). 

WHP-TV  Harrisburg,  Pa.,  WHP  Inc.— Mod.  of 
CP  (BPCT-192)  as  mod.,  which  authorized  new 
tv  station  for  extension  of  completion  date  to 
2-18-55  (BMPCT-2307). 

WIS-TV  Columbia,  S.  C,  WIS-TV  Corp.— Mod. 
of  CP  (BPCT-1560)  as  mod.,  which  authorized 
new  tv  station  for  extension  of  completion  date 
to    11-30-54  (BMPCT-2291). 

KXYZ-TV  Houston,  Tex.,  Shamrock  Bcstg.  Co. 
—Mod.  of  CP  (BPCT-319)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  7-1-55  (BMPCT-2300). 

KTNT-TV  Tacoma,  Wash.,  Tribune  Pub.  Co. — 

Mod.  of  CP  (BPCT-1344)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  Jan.  1955  (BMPCT-2301). 


Southwestern  Independent 
$75,000.00 

Fulltime  operation  in  a  fairly  large  and  very  attractive 
market.  Fixed  assets  are  far  above  the  average  and  future 
profit  possibilities  are  excellent. 

Appraisals    •    Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV -NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St 
Exbrook  2-5672 


Broadcasting 


Telecasting 


July  26,  1954  •    Page  101 


THIS  WORLD'S  YOUR  APPLE! 


Just  one  from  the  bushel  of  bonus  areas  you  blanket  with  WHIO-TV. 
All  in  addition  to  the  415,355  TV  families  in  the  primary  coverage  area, 
dominated  by  the  World's  Tallest  TV  Tower — 1104  feet,  delivering  the 
equivalent  of  316,000  watts  at  1,000  feet  above  average  terrain. 


EVENINGS 


SHARE  OF  LIMA  AUDIENCE— 
-SUNDAY  THROUGH  SATURDAY,  FEB.  14-27,  1954. 


Time 

WHIO-TV 

Station  B 

Station  C 

Station  D 

(UHF) 

7-8 

59.99 

32.3 

4.6 

3.2 

8-9 

64.8 

25.2 

8.5 

1.3 

9-10 

61.3 

24.2- 

12.2 

2.3 

This  powerful  testimony  proves  that  WHIO-TV's  new  tower  reaches  out  —  over  80  miles  from 
Dayton  —  to  grasp  this  ripe,  rich  market!  A  bread  sponsor  "discovered  the  new  world"  the  easy  way 
.  .  .  opened  up  the  Lima  Territory  using  Kenny  Roberts,  made  a  big  hit  with  only  3  spots  per  week! 
These  many  bonus  markets  plus  WHIO-TV's  big,  regular  service  area  add  up  to  plus  reasons  why 
you  should  buy  WHIO-TV!  For  more  facts,  contact  George  C.  Hollingbery  representatives  today. 


— ,,  „w,„rT. — ...j^  .  


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Page  102    •  July  26,  1954 


Broadcasting   •  Telecasting 


FOR  THE  RECORD 


Station 


TELEVISION 
MARKET 

.with 

MAXIMUM 
POWER 

100,000  Watts  Video 
50,000  Watts  Audio 

DALLAS  and 
FORT  WORTH 

More  than  a  Million 
urban  population  in  the 
50-mile  area 


More  than  TWO  MILLION 
in  the  100-mile  area... 

NOW 


TELESTATUS 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 


July  26,  1954 


Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B-T  estimate. 
Stations  in  italics  are  grantees,  not  yet  operating 


ALABAMA 

Birmingham—   

►-WABT  (13)  NBC,  ABC.  DuM;  Blair;  260.000 

►  WBRC-TV  (6)  CBS;  Katz;  245,090 
Decaturt^ 

►  WMSL-TV  (23)  Walker 
Doth  ant — 

Ala-Fla-Ga  Tv  Inc.  (9)  7/2/54-12/25/54 
Mobilet — 

►  WALA-TV    (10)    ABC,   CBS,   NBC;  Headley- 

Reed:  72.500 

►  WKAB-TV  (48)  CBS,  DuM;  Forjoe;  74,900 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 

Montgomery —  „ 

►  WCOV-TV  (20)  ABC,  CBS.  NBC,  DuM;  Ray- 

mer;  32,400 

WSFA-TV  (12;  NBC;  Headley-Reed;  3/25/54- 
9/15/54 
Munfordt — 

WEDM  (*7)  6/2/54-Uriknown 
Selmat — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  ( Phoenix  1 — 

►  KVAR  (12)  NBC,  DuM;  Avery-Knodel; 
.  94,250  .  .. 

Phoenix — 

►  KOOL-TV  (10)  ABC;  Hollingbery;  94,250 

►  KPHO-TV  (5)  CBS.  DuM;  Katz;  95,300 
Arizona  Tv  Co.  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Forjoe;  28,031 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  28,031 
Yumat—  -        '         .   .\ 

►  KTVAM11)  NBC,' DuM;  Grant;  :18,848 

-v  ARKANSAS 

El  Doradot — 

KRBB  (10)  2/24/54-Unknown 
Fort  Smitht—  „ 

►  KFSA-TV    (22)    ABC,    NBC.    DuM;  Pearson; 

18.500 

KN AC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springst —  ' 

KTVR  (9)  1/20/54-Unknown 
Little  Rock— 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  65,091 
»■  KATV  (7)  (See  Pine  Bluff) 

KETV  (23)  10/30/53-Unknown 
Pine  Blufft—  .,'.,-,„  „„,, 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  74,365 

+■  KCMC-TV  See  Texarkana,  Tex. 

'  -    * "-  CALIFORNIA 
Bakersfield — 

>■  KBAK-TV  (29)  ABC.  DuM;  Forjoe;  65.000 

►  KEEO^TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkeley  (San  Francisco)— 

►  KQED  (*9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  42,220 
Coronat — 

KCOA  (52),  9/16/53^Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Vnknown 
Eurekat—  . 

►  KTEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,500 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 
^KJEO-TV  (47)  ABC.  CBS:  Branham:  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
Los  Angeles — 

KB1C-TV  (22)  2/10/52-Unknown 

►  KABC-TV  (7)  ABC;  Petry;  1,851,810 

►  KCOP  (13)  Katz;  1,851,810 

►  KHJ-TV  (9)  DuM;  H-R;  1,851,810 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,851.810 
>■  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,851,810 

►  KTLA  (5)  Raymer;  1,851,810 

►  KTTV  (11)  Blair;  1,851,810 

►  KTHE  (*28) 
Modestot —  -; 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt —  - 

►  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 385,234,  7 

Sacramento — ■■  ■■' 
KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 
106,500  •  , 

(3)..  6/3/54-Unknown  ' 
Bcstg.  Co.    (l&i,    Initial  Decision 


KCRA  Inc. 
McClatchy 

11/6/53  ,r  .• 
Salinast — 

►  KSBW-TV-(8)  ABC, 

bery;  492,371 


Broadcasting 


CBS,  NBC.  DuM;  Holling- 


Telecasting 


New  Starters 


The  following  tv  stations  are  the  new- 
est to  have  started  regular  programming: 

KDRO-TV  Sedalia,  Mo.  (ch.  6),  July 
15. 

WCET  (TV)  Cincinnati  (ch.  48),  July 
19  (educational). 


San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV     (20),    3/11/53-Unknown  (granted 
STA  Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  970,180 
*-KPIX  (5)  CBS,  DuM;  Katz;  970,180 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  970,180 

►  KSAN-TV  (32)  McGillvra;  47,000 
San  JoseT— 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispot — 

►  KVEC-TV  (6)  DuM;  Grant;  67,786 

►  KEYT    (3W  ABC,   CBS,  NBC,   DuM;  Holling- 

bery; 453,692      ,     .        :  • 
Stockton  t—  ■ 

►  KTVU  (36)  NBC;  Hollingbery;  110,000 
'    KOVR  (13)  Blair;  2/11/54-9/1/54 

Tulare  <  Fresno i — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,    DuM;  Hollingbery; 

46,221 

►  KRDO-TV  (13)  NBC;  McGillvra;  36.000 

Denver  — 

►  KBTV  (9)  ABC;  Free  &  Peters;  220.778 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS;  Katz;  220.778  1 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (-6),  7/1/53-1954 

Grand  Junctiont — 

>-KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  44,340 
KDZA-TV  (3).  See  footnote  (d) 

f  CONNECTICUT 

Bridgeport — 

'  WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72.340 

Hartfordt— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  H-R;  10/21/53-8/15/54 

New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  176,068 

New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702.032  - 
New  Londonf — 

WNLC-TV  (26)  12/31  /52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordf— 

WSTF  (27).  5/27/53-Unknown 
Waterbury— 

WATR-TV  (53)  ABC,  DuM;  Stuart;  140,800 

DELAWARE 

Dovert— 

WHRN  (40),  3/11/53-Unknown 
Wilmington— 

►  WDEL-TV  (12)  NBC,  DuM:  Meeker;  220,843 
WILM-TV  (83),  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington— 

►  WMAL-TV  (7)  ABC;  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot'Sls.;  624,000 
»-WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

WTTG  (5)  DuM;  Blair;  612,000 
WOOKrTV  (50)  2/24/54-Unknown 


Directory  information- is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 

date  for  grantees. 


I  388,771  I 


TELEVISION  HOMES 

in  KRLD-TV'S 

EFFECTIVE  COVERAGE 
AREA 

EXCLUSIVE  CBS 
TELEVISION  OUTLET  FOR 
DALLAS-FORT  WORTH 
AREAS 

^ — This  is  why — . 

^KRLD-TVj 

is  your  best  buy 

Channel  ^  f  Represented  by 

The  BRANHAM  Company 


July  26.  1954  •    Pnee  103 


FOR  THE  RECORD 


FLORIDA 

Clearwaterf — 

WPGT  (32)  12/2/53-Unknown 

Daytona  Beacht — 

Telrad  Inc.  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling,  107,200  (also 

Miami) 
Fort  Myersf — 

►  WINK-TV  (11)  ABC;  Weed;  8,000 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53.374 

►  WMBR-TV  (4)  ABC,  CBS,  NBC,  DuM;  CBS 

Spot  Sis.;  261,000 
WOBS-TV  (30)  Stars  National;  8/12/53-March, 
'55. 
Miami — 

►  WITV  (17)  See  Fort  Lauderdale 

WM1E-TV  (27)  Stars  National;  12/2/53-9/30/54 
WTHS-TV  (*2),  11/12/53-Unknown 

►  WTVJ   (4)   ABC.   CBS,  NBC,  DuM;   Free  & 

Peters;  249,300 
WMFL  (33),  12/9/53-Unknown 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  10,250 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  64,000 

►  WPFA  (15)  CBS,  DuM;  Young;  21,760 
St  Petersburg- — 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

81,000 
Tampat — 

Tampa  Times  Co.  (13),  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  Initial  Decision  7/13/53 

West  Palm  Beach — 

WE  AT -TV  (12)  2/18/54-November  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 
WJNO-TV  (5)  NBC;  Meeker;  11/4/53-8/15/54 

(granted  STA  June  29) 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC;  Burn-Smith;  41,564 

Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  391,347 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 

►  WSB-TV  (2)  NBC;  Petry;  413.235 
WQXI-TV  (36),  11/19/53-Summer  '54 


I 
I 
I 
I 
I 
I 
I 
I 
I 


RADIO  &  TV 

SURVEYS 

tell  us  that 
WHBF  am  &  tv 
are  the 

QUAD-CITIES' 
FAVORITES! 

CBS  for  the  QUAD-CITIES 
Les  Johnson,  V.P.  and  Gen.  Mgr. 


\ 
I 

I 
I 
I 
I 
I 
I 
I 
I 


WHBF 

TELC0  BUILDING,  ROCK  ISLAND,  ILLINOIS 

Repi esented  by  A v e r y - K n o d e I , 


Augusta — ■ 

►  WJBF-TV  (6)  ABC,  NBC.  DuM;  Hollingbery; 

96.200 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 
Columbus — 

►  WDAK-TV   (28)   ABC,  NBC,  DuM;  Headley- 

Reed-  59  919 

►  WRBL-TV'  (4)  CBS;  Hollingbery;  73,647 
Macon — 

►WNEX-TV  (47)  ABC,  NBC;  Branham;  34.662 

►  WMAZ-TV    (13)    ABC,    CBS.    DuM;  Avery- 

Knodel;  75,593 
Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC.  CBS,  NBC,  DuM;  Katz; 

46,000 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 
Thomasvillet — 

WCTV  (6),  12/23/53-Unknown 
Valdostat— 

WGOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS;  Free  &  Peters;  33,800 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 

Idaho  Falls — 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  Gill-Pema; 

26,500 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 

Nampat — 

KTVI  (6)  3/11/53-Unknown 

Pocatellot — 
KISJ  (6)  CBS;  2/26/53-November  '54 
KWIK-TV    (10)    ABC;    Hollingbery;  3/26/53- 
Nov.  '54 

Twin  Fallst— 
KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Sept.  '54 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  CBS,  DuM;  Weed;  249,000 

Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,000 
WTLC  ("12),  11/4/53-Unknown 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,840,000 

►  WBKB  (7)  ABC;  Blair;  1,840,000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840.000 
WHFC-TV  (26),  1/8/53-Vnknown 
WIND-TV  (20),  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840.000 
WOPT  (44)  2/10/54-Unknown 

WTTW  (*U)  11/5/53-Fall  '54 

Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35.000 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000. 

Evanstont — 

WTLE  (32),  8/12/53-Vnknovon 

Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  30,000 

Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC,  CBS.  NBC,  DuM;  Head- 

ley-Reed; 149,359 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130.000 

Quincyt  (Hannibal,  Mo.) — 

►  KHQA-TV  (7)  (See  Hannibal,  Mo.) 

►  WGEM-TV    (10)    ABC,   NBC;  Avery-Knodel: 

114,000 

Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  201,962 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 

Rock  Island  (Davenport.  Moline) — 

►  WHBF-TV    (4)    ABC,    CBS,    DuM;  Avery- 

Knodel;  264,811 

Springfield — 

►  WICS  (20)  ABC,  NBC.  DuM;  Young:  78,000 

INDIANA 

Bloomington — 

►  WTTV  (4)   ABC,  CBS,  NBC,  DuM;  Meeker; 

545,535 

Elkhartt— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  118.000 

Evansvillet — 

►  WFIE  (62)  ABC,  NBC,  DuM;  Venard;  56,000 

►  WEHT  (50)  See  Henderson,  Ky. 

Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  78,937  s  4 

Anthony  Wayne  Bcstg  Co.  (69),  Initial  De- 
cision 10/27/53 


Indianapolis — 

►  WFBM-TV  (6)  ABC,  CBS,  DuM;  Katz;  494,000 

►  WISH-TV  (8)  CBS;  Boiling 

LaFayettet — 

►  WFAM-TV  (59)  DuM;  Rambeau;  50,670 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hoi 

man,  Walker;  71,300 

Princetont — 

WR AY-TV  (52)  See  footnote  (d) 

South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  110,015 
Terre  HauteT — 

►  WTHI-TV  (10)  CBS;  Boiling;  10/7/53-7/24/54 
Waterloo!  (Fort  Wayne) — 

WINT  (15)  4/6/53-9/1/54 


IOWA 


Ames — 


- 


WOI-TV  (5)  ABC,  CBS,  DuM;  Weed;  240.OOC 


Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116.444 

►  WMT-TV  (2)  CBS;  Katz;  234,850 

Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 

Des  Moines — 

►  KGTV  (17)  Hollingbery;  46.713 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  236,000 

Fort  Dodget — 

►  KQTV  (21)  Pearson;  42,100 

Mason  Cityt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  92,412 
Sioux  City — 

KCTV  (36),  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294,. 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/15/54 

Waterloo— 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reed; 

106,230 


- 


j  1G 


7- 


ID 
-■ 


KANSAS 

Great  Bendt— 
KCKT  (2)  3/3/54-Unknown 

Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  137,874 

Manhattant — 
KSAC-TV  (*8),  7/24/53-Unknown 

Pittsburgt — 

►  KOAM-TV  (7)  ABC,  CBS,  NBC,  DuM;  Katz 

57,565 

Topeka — 
KTKA  (42),  ll/5/53-Unknown 

►  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 

53,692 

Wichita — 

KAKE-TV  (10)  Hollingbery;  4/1/54-Sept.  '54 

►  KEDD  (16)  ABC,  NBC,  Petry;  91,035 

KENTUCKY 

Ashlandt — 
WPTV  (59)  Pttry;  8/14/52-Unknown 

Hendersont  (Evansville,  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  53,161 

Lexingtont — 
WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  4/13/54-Unknown 

Louisville — 

►  WAVE-TV  (3)  ABC.  NBC,  DuM;  NBC  Spot 

Sis.;  369.634 

►  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.    See  footnote  (b). 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  For  joe;  1/15/53-Summer  '54 

Newportt — 
WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Alexandriat — 
KALB-TV  (5)  Weed;  12/30/53-9/1/54 

Baton  Rouge — 

►  WAFB-TV  (28)  ABC,  CBS,  NBC,  DuM;  Young; 

49,000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 

Lafayettet — 

KVOL-TV  (10)  9/16/53-Unknown 
KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 

Lake  Chariest — 
KPLC-TV  (7)  Weed;  11/12/53-9/1/54 

►  KTAG  (25)  CBS,  ABC,  DuM;  Young;  17.000 


Page  104    •  July  26,  1954 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 

Broadcasting   •  Telecasting 


:- 

41 


w 
m 

r.i 

n 

s 
it 
n 

:■: 

IE 


fi  I 


Monroe — 

-KNOE-TV  (8)  CBS,  NBC.  ABC.  DuM;  H-R; 

145,700 

KFAZ  (43)  See  footnote  (d) 
•few  Orleans — 
V/CKG  (26)  GiU-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 
►  WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 
258.412 

-  WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 
65.691 

WTLO  (20),  2/26/53-Unknown 
Shreveport — 
KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 

49.100 

Shreveport  Tv  Co.  (12)  6/7/54-See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 


MAINE 


3angort — 


►  WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  Hollinf- 
bery;  71,345 

WTWO  (2)  5/5/54-Unknown 
L,ewiston — 

•-WLAM-TV  (17)  DuM;  Everett -McKinney; 

20,039 
?olandt — 

WMTW  (8)  ABC,  CBS;  7/8/53-8/15/54 
Portland — 

-WCSH-TV  (6)  NBC;  Weed;  116,627 

►  WGAN-TV  (13)  ABC,  CBS;  Avery-Knodel 

WPMT  (53)  DuM;  Everett-McKinney;  44,200 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC,  DuM;  Harrington.  Righter 

&  Parsons;  549,782 
.,     WBAL-TV  (11)  NBC;  Petry;  549,782 
H  WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAR-TV  (2)  CBS;  Katz;  549,782 
WTLF  (18)  12/9/53-Summer  '54 

ed  rumberlandt— 

WTBO-TV  (17)  11/12/53-Vnknown 
Salisburyt — 
WBOC-TV  (16)  Burn-Smith;  3/11/53-July  '54 
(granted  STA  Feb.  18) 

MASSACHUSETTS 
Idams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,451 
Boston — 

WBOS-TV  (50)  3/26/53-Unknown 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,186,439 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1.186.439 
Broektont — 

WHEF-TV  (62),  7/30/53-Fall  '54 
Cambridge  (Boston) — 

»-  WTAO-TV  (56)  ABC,  DuM;  Everett-McKinney; 
125,000 

Mew  Bedford  t — 

WTEV-TV  (28)  Walker;  7/11/53-Summer  '54 
Springfield — 
WHYN-TV  (55)  CBS,  DuM;  Branham;  136,000 
WWLP  (61)  ABC,  NBC;  Hollingbery;  128,000 

Worcester — 

WAAB-TV  (20)  8/12/53-Aug.  '54 
WWOR-TV  (14)  ABC,  DuM;  Raymer;  52,750 

MICHIGAN 

:::,A.nn  Arbor— 

*■  WPAG-TV  (20)  DuM;  Everett-McKinney;  19,800 
'    WUOM-TV  ("26),  11/4/53-Unknown 

Battle  Creek— 

(58)   Headley-Reed;  U/20/52-Sum- 


WBCK-TV 
mer  '54 
WBKZ  (64)  see  footnote  (d) 

Bay  City  (Midland,  Saginaw) — 
►  WNEM-TV    (5)    NBC.    DuM;  Headley-Reed; 
205.160 

"adillact — 

•WWTV  (13)  ABC,  CBS,  DuM;  Weed;  47,699 
Detroit — 

WCTO-TV  (62),  11/19/53-Unknown 
•-WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,407 
WWJ -TV  (4)  NBC;  Hollingbery;  1,286,822 
*■  WXYZ-TV  (7)  ABC:  Blair;  1.140.000 

Detroit  Educational  Tv  Foundation  (*56) 
7/14/54-Unknown 

East  Lansingt — 
»-  WKAR-TV  (»60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
WTAC-TV  (16)  See  footnote  (d) 

[Grand  Rapids — 

~&     WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 
444,502 


Broadcasting 


Telecasting 


Kalamazoo — 

►  WKZO-TV  (3)  ABC.  CBS,  NBC,  DuM;  Avery- 

Knodel;  406,922 
Lansing — 

►  WILS-TV  (54)  Venard;  51,000 

WJIM-TV   (6)   ABC,  CBS,  NBC,  DuM;  H-R; 
260.000 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegont — 

WTVM(35),  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC.  CBS;  Gill-Perna;  100.000 
WSBM-TV  (51),  10/29/53-Unknown 

Traverse  City  t — 
WPBN-TV  (7)  NBC;  Holman;  11/25/53-8/1/54 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC,  DuM;  Pearson:  92,869 
Dulutht  (Superior,  Wis.)— 

>■  KDAL-TV  (3)  NBC;  Avery-Knodel;  56,500 
>■  WDSM-TV  (6).    See  Superior,  Wis. 

WFTV  (38)  See  footnote  (d) 
Hibbingt— 

KHTV  (10),  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  467,300 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Family  Bcstg.  Corp.  (9)  6/10/54-Vnknown 

Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  70.000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC:  Petry;  467,300 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxit — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Jackson — 

►  WJTV  (25)  CBS.  DuM:  Katz;  50.224 

►  WLBT  (3)  NBC;  Hollingbery;  87.085 

►  WSLI-TV  (12)  ABC;  Weed;  88,650 
Meridiant — 

►  WCOC-TV  (30)  32,500 

►  WTOK-TV  (11)  ABC,  CBS.  NBC.  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeaut — 
KFVS-TV    (12)    CBS;    Pearson;  10/14/53-Un- 
knovm 

KGMO-TV  (18),  4/16/53-Unknown 
Claytont — 

KFUO-TV  (30),  2/5/53-Vnknown 
Columbia — 

►  KOMU-TV  (8)  ABC,  CBS,  NBC,  DuM;  H-R: 

49,595 
Festust — 
KACY  (14)  See  footnote  (d) 

Hannibalt  (Quincy.  111.)— 
fr-KHQA-TV  (7)  CBS,  DuM;  Weed;  115,998 
WGEM-TV  (10)  See  Quincy,  HI. 

Jefferson  Cityt — 

KRCG  (13)  6/10/54-Unknown 
Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-8/15/54 

Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  402,796 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  402,796 
►-WDAF-TV   (4)   NBC;   Harrington,  Righter  & 

Parsons;  402,796 

Kirksvillet— 

KTVO  (3)  12/16/53-8/16/54 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  106,735 

St.  Louis — 

KACY  (14)  See  Festus 

KETC  C9)  5/7/53-July  '54 
•►KSD-TV  (5)  ABC.  CBS,  NBC;  NBC  Spot  Sis; 
650,360 

►  KSTM-TV  (36)  ABC:  H-R;  215.000 
W7L-TV   (42),  2/12/53-Unknown 
WTVI  (54)  See  Belleville,  HI. 

►  KWK-TV  (4)  CBS;  Katz 

^edaliat — 

►  KDRO-TV  (6)  Pearson 
Springfield— 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  48,456 
KYTV  (3)  ABC.  NBC:  Hollingbery;  46.080 

MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 

Buttet— 
fc-KOPR-TV  (4) 

►  KXLF-TV  (6). 

Great  Fallst — 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headley-Reed: 

7,000 

Missoulat — 

►  KGVO-TV  (13)  CBS;  Gill-Perna 


CBS.  ABC:  Hollingbery;  7,000 
No  estimate  given. 


101,292  SETSJ 

Are  Receiving  KEDD's 
Increased  Signal 
Strength  of 

ONE- 
[QUARTERJ 
MILLION 
WATTS 

Now 
Saturating 
Wichi  ta's 
Billion- 
Dollar 
Market 

With 
Kansas' 
Highest 
Power! 


Represented  by 

Edward  Petry  &  Co.,  Inc. 


July  26,  1954  •    Page  105 


I 

FOR  THE  RECORD  ■ 


NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV  (13)  CBS,  DuM;  Meeker;  34,750 
Lincoln — 

KFOR-TV  (10)  See  footnote  (d) 

►  KOLN-TV  (12)  ABC,  CBS,  DuM;  Avery-Kno- 

del;  94,150 
Omaha — 

►  KMTV  (3)  ABC,  CBS.  DuM;  Petry;  283.150 

►  WOW-TV  (6)  DuM,  NBC;  Blair;  246,909 

NEVADA 

Hendersonf — 

KLRJ-TV   (2)   Pearson  7/2/54-12/1/54 
Las  Vegast — 

►  KLAS-TV  (8)  ABC.  CBS.  NBC.  DuM;  Weed: 

14,925 
Reno — 

►  K7TV   (8)    ABC,   CBS,  NBC,   DuM;  Pearson; 

15,428 

NEW  HAMPSHIRE 

Keenet — 

WKNE-TV  (45),  4/22/53-Unknown 
Manchestert — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 
Mt.  Washington! — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

f  WRTV  (58)  107.000 

Atlantic  City— 

WFPG-TV  (46)  see  footnote  (d) 

WOCN  (52),  1/8/53-Unknown 
Cam dent — 

WKDN-TV  (17),  1/28/54-Unknown 
Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswick! — 

WTLV  (*19),  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquet — 

►  KGGM-TV  (13)  CBS:  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellf— 

►  KSWS-TV  (8)  ABC.  CBS.  NBC.  DuM;  Meeker; 

22,418 

NEW  YORK 

Albany  (Schenectady.  Troy) — 
WPTR-TV  (23;  6/10/53-Unknown 

►  WROW-TV    (41)    ABC,    CBS,    DuM;  Boiling; 

95,877 

WTVZ   (*17),  7/24/52-Unknown 
Binghamton — 

►  WNBF-TV  (12)  ABC.  CBS,  NBC,  DuM;  Boi- 

ling; 292,220 
WQTV  (*46).  8/14/52-Unknown 

Bloomingdalet  (Lake  Placid) — 

WIR1  (5)  12/2/53-Summer  '54 
RufTalo — 

►  WBEN-TV  (4)  ABC,  CBS,  DuM,  Harrington, 

Righter  &  Parsons;  407,023.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC.  CBS.  NBC,  DuM:  H-R; 

150,000 

WTVF  (*23)  7/24/52-Unknown 

WGR-TV    (2)    NBC;    Headley-Reed;  4/7/54- 
8/14/54 

Carthaget  (Water town) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-Sept. 
'54 

Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE   (24)  ABC,  CBS,  NBC,  DuM;  Forjoe; 

31,500 

Ithacat — 

WHCU-TV  (20)  CBS;  1/8/53-November  '54 
WIET    ("14),  1/8/53-Unknown 
Kingston — 

►  WKNY-TV    (66)    CBS,    NBC,    DuM;  Meeker; 

8,650 

New  York — 

►  WABC-TV  (7)  ABC;  Petry:  4.150.000 

►  WABD  (5)  DuM:  Avery-Knodel;  4.150.000 

►  WATV  (13)  See  Newark,  N.  J. 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,150.000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,150.000 

►  WOR-TV    (9)    WOR:    WOR-TV   Sis.;  4.150.000 

►  WPrX(ll)  Free  &  Peters;  4,150,000 
WGTV  (*25).  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 

Page  106    •  July  26,  1954 


Rochester — 

WCBF-TV    (15),  6/10/53-Unknown 

►  WHAM-TV  (5)  ABC,  NBC;  Hollingbery;  230,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney 

210.000 

WRNY-TV  (27),  4/2/53-Unknown 
WROH   (*21),  7/24/52-Vnknown 

►  WVET-TV  (10)  ABC.  CBS;  Boiling;  210.000 

Schenectady  (Albany,  Troy)  — 

►  WRGB  (61  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis.;  371,000 

►  WTRI  (35)  CBS;  Headley-Reed;  90,038 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  (*43),  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  345,855 
Utica — 

WFRB  (19),  7/1/53-Unknowv 

►  WKTV    (13)    ABC,   CBS,   NBC.   DuM;  Cooke 

143,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  ABC,  CBS.  NBC.  DuM:  Boiling 

27,950 

WLOS-TV  (13)  ABC;  Venard;  12/9/53- Aug.  '54 
Chapel  Hillt— 

WUNC-TV  (*4),  9/30/53-September  '54 
Charlotte— 

►  WAYS-TV    (36)    ABC.    NBC.    DuM;  Boiling: 

48,700 

►  WBTV  (3)  CBS.  NBC.  DuM:  CBS  Spot  Sis.; 

407,222 

Durhamt — 

WTVD  (11)  NBC;  Headley-Reed:  1/21/54-Sept. 
'54 

Fayettevillet — 
WFLB-TV  (18)  4/13/54-Vnknown 

Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV    (57)    ABC;   Boiling;  11/20/52-Vn- 

knowti 

►  WFMY-TV  (2)  ABC.  CBS    DuM;  Harrington 

Righter  &  Parsons;  233,474 
Greenville — 

►  WNCT  (9)  ABC.  CBS,  NBC.  DuM;  Pearson 

60,879 

Raleigh — 

►WNAO-TV  (28)  ABC,  CBS.  NBC,  DuM;  Avery- 
Knodel;  71,300 
Wilmingtont — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  31,076 
WTHT  (3)  2/17/54- Aug.  '54 

Winston-Salem — 

►  WSJS-TV  (12)  NBC:  Headley-Reed;  213.267 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  57,300 

NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV  (5)  CBS,  NBC.  DuM:  Blair;  6.125 
Fargot — 

►  WDAY-TV  (6)  ABC,  CBS.  NBC.  DuM;  Free  & 

Peters;  42,260 
Grand  Forkst— 

KNOX-TV  (10)  3/10/54-Unknown 
Minott — 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed 

22,680 
Valley  Cityt— 

KXJB-TV   (4)    CBS;   Weed;  8/5/53-November 
'54 

OHIO 

Akron— 

►  WAKR-TV  (49)  ABC;  Weed;  148,710 
Ashtabulat — 

►  WICA-TV  (15)  20,000 

Cincinnati — 

►  WCET  (*48) 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,000 

►  WKRC-TV  (12)  CBS;  Katz;  525,000 

►  WLWT  (5)  NBC;  WLW  Sis.;  525.000 
WQXN-TV  (54)  Forjoe;  5/14/53-October  '54 

Cleveland — 
WERE- TV  (65),  6/18/53-Vnknown 

►  WEWS  (5)  CBS;  Branham;  1,035.503 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  883,980 

►  WXEL  (8)  ABC,  CBS.  DuM;  Katz;  823.629 
WHK-TV  (19)  U/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307.000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV   C34),  4/22/53-Unknown 

►  WTVN  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE   (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 


ElyriaT— 

WEOL-TV   (31)  2/11/54-Fall  '54 
Lima — 

W1MA-TV  (5)  Weed;  12/4/52-Summer  '54 

►  WLOK-TV  (73)  NBC;  H-R;  60,393 
Mansfieldt — 

Fergum  Theatres  Inc.  (36)  6/3/54-Unknovm 
Massillont — 

W MAC-TV  (23)  Petry;  9/4/52-Vnknovm 
Steuben  ville— 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1.083.900 
Toledo — 

►  WSPD-TV  (13)  ABC.  CBS,  NBC.  DuM;  Kat 

286,382 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  80,850 

►  WKBN-TV    (27)    ABC,    CBS.    DuM;  Kayme 

131,838 
Zanesville — 

►  WHIZ-TV  (50)   ABC.  CBS.  NBC,  DuM:  Pea 

son  35,306 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  175,632 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 
Enidt— 

►  KEGO-TV  (5)  ABC;  Pearson 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Everett-McKinney;  48.1i 
MiarniT — 

KMIV  (58),  4/22/53-Unknown 

Muskogeet — 
KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/5- 
9/1/54 
Oklahoma  City — 

►  KMPT  (19)  DuM:  Rollins:  98.267 

►  KTVQ  (25)  ABC.  NBC;  H-R;  121,774 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  271,841 
KETA   (*13)  12/2/53-Unknown 

Tulsa— 

►  KCEB  (23)  ABC.  NBC,  DuM;  Boiling;  90,000 

►  KOTV  (6)  ABC,  CBS,  NBC.  DuM;  Petry;  229.1C 
KSPG  (17)  2/4/54-Unknnwv 

KVOO-TV  (2)  7/8/54-Unknown 
Oklahoma  Educational  Tv  Authority  (*11). 
7/21/54-Unknown 

OREGON 

Eueene — 

►  KVAL-TV  (13)  ABC.  NBC,  DuM;  Hollingberj 

24,000 
Vb'iitni  d — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blaii 

20.600 
Portland— 

►  KOIN-TV  (6)  ABC.  CBS;  Avery-Knodel;  182.2£ 

►  KPTV  (27)  ABC,  NBC.  DuM:  NBC  Spot  Sis 

179,546 

Oregon  Tv  Inc.  (12)  ABC;  Hollingbery;  Initic 

Decision  11/10/53 
North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/5 
Salemt— 
KSLM-TV  (3).  9/30/53-Unknown 

PENNSYLVANIA 

Allentownt — 

WFMZ-TV    (67)    Avery-Knodel;  7/16/53-Sum 
rrjpr  '54 

WQCY  (39)  Weed;  8/12/53— Unknown 

Alioonn  — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R 

428,774 

R»-thlr>hr>m 

►  WLEV-TV  (51)  NBC;  Meeker,  76,492 

Ch''T"t'Pl'Shiir^t — 

WCHA-TV  (46)  See  Footnote  (d) 
Easton 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  75.41 

Erie — 

►  WICU  (12)  ABC,  NBC.  DuM:  Petrv:  208,500 

►  WSEE  (35)  CBS;  Avery-Knodel;  26.269 
WLEU-TV  (66)  12/31 /53-Unknown 

HarrichtirF— 
WCMB-TV  (27)  Cooke:  7/24/53-S/1/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  NBC;  Headley-Reed;  166,423 
H;>7leh  m 

WAZL-TV  (63)  Meeker;  12/18/52-Unknowv 
Johnstown — 

►  WARD-TV  (56)  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  773,49' 
Lancaster — 

►  WGAL-TV    (8)    CBS,    NBC,    DuM;  Meeker 

554  914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 

f  .ehannnt— 

►  WLBR-TV  (15)  Burn-Smith;  151,200 
New  Castlet — 

►  WKST-TV     (45)     DuM;  Everett-McKinney 

139.578 
Philadelphia — 

►  WCAU-TV  (10)  CBS:  CBS  Spot  Sis:  1.609.667 

►  WFTL-TV  (6)  ABC,  DuM:  Katz:  1.833.160 
W7RG-TV  (23)   10/21  /53-Uvknowv 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,780,046 

Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 

Broadcasting   •  Telecasting 


KOLN-TV 


towers  1000  FEET  above 


LINCOLN-LAND 

NEBRASKA'S  OTHER  BIG  MARKET! 


The  map  below  shows  Lincoln-Land — 34  double- 
cream  counties  of  Central  and  Southeastern  Neb- 
raska— 5  77,600  people  with  a  buying  income  of 
$761,124,000  ($473,681,000  of  which  came  from 
farming  in  1952,  and  that's  over  one-third  of 
Nebraska's  total  farm  income!). 
Actually,  the  KOLN-TV  tower  is  75  miles  from 


Omaha;  Lincoln  is  58  miles.  With  our  1000-foot 
tower  and  316,000  watts  on  Channel  10,  effective 
June  1st,  KOLN-TV  is  reaching  over  100,000  fami- 
lies who  are  unduplicated  by  any  other  television 
station. 

Ask  Avery-Knodel  all  about  KOLN-TV,  in  Amer- 
ica's EIGHTH  farm  state! 


CHANNEL  10 
316,000  WATTS 


WKZO  —  KALAMAZOO 

WKZO-TV  —  GRAND  RAPIDS-KALAMAZOO 

WJEF  — GRAND  RAPIDS 

WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 

KOLN  —  LINCOLN,  NEBRASKA 

KOLN-TV  —  LINCOLN,  NEBRASKA 

Associated  with 
WMBD  — PEORIA.  ILLINOIS 


•  DUMONT 


Avery-Knodel,  Inc. 
Exclusive  National  Representatives 


ROADCASTING     •  TELECASTING 


July  26,  1954  •    Page  107 


■FOR  THE  RECORD' 


Pittsburgh — 

►  WDTV  (2)  ABC,  CBS,  NBC,  DuM;  DuM  Spot 

Sis.;  1.119,210 

►  WENS  (16)  ABC.  CBS:  Petry;  307.149 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  ( '13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
Reading— 

►WEEU-TV    (33)     ABC.    NBC;  Headley-Reed; 
54,206 

►  WHUM-TV  (61)  CBS;  H-R;  175,000 
Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  160,000 

►  WGBI-TV  (22)  CBS;  Blair;  160,000 

tf  WTVU  (73)  Evereti-McKinney;  150.424 
Sharont — 

VVSHA  (39)  1/27/54-Unknown 
Wllkes-Barre — 

►  WBRE-TV   (28)   NBC;   Headley-Reed;  163,000 
►-W1I.K-TV    (34)    ABC,    DuM;  Avery-Knodel; 

173,000 
Williamsportt — 
WRAK-TV    (36)    Everett-McKinney ;  11/13/52- 
Summer  '54 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 

►  WSBA-TV  (43)  ABC;  Young;  85,000 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC.  DuM;  Weed;  1.120,- 

925 

►  WNET  (16)  ABC.  CBS,  DuM:  Raymer;  34,100 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  46,700 
Camdent — 

WACA-TV  (15)  6/3/53-Unknown 

Charleston — 

►  WCSC-TV  (5)  ABC,  CBS;  Free  &  Peters;  114,170 
WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/1/54 

Columbia — 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  55,750 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  107.450 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56.001 

Florencet — 

WBTW  (8)  CBS;  11/25/53-Sept.  '54 

Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,662 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 

Spartanburgt — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Fall  '54 

SOUTH  DAKOTA 

Rapid  Cityt — 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst— 

►  KELO-TV  (11)  ABC,  CBS,  NBC.  DuM;  Raymer; 

79,172 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  90,000 

Mountain  City    Tv   Inc.    (3)    Initial  Decision 
7/5/54 

Jacksont — 

WDXI-TV  (9)  Burn-Smith;  12/2/53-Aug.  '54 

Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 

Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  81,296 

►  WTSK  (26)  CBS,  DuM;  Pearson;  74,700 
Memphis — 

►  WHBQ-TV   (13)   CBS;  Blair;  285,737 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  285,737 
Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  191,810 

►  WSM-TV  (4)  NBC,  DuM;  Perry;  191,810 
Old  Hickory  (Nashville)  — 

WLAC-TV  (5)  Katz;  8/5/53-Aug.  '54  (granted 
STA  July  6) 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  34,803 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  51,309 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  51,309 
KLYN-TV  (7)  12/11/53-Vnknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

80,081 


Beaumontt — 

►  KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  19,128 
KTRM-TV  (6)  Initial  Decision  7/22/53 

Big  Springf— 

Big  Spring  Bcstg.  Co.  (4)  Initial  Decision  6/11/54 
Corpus  Christit — 

►  KVDO-TV  (22)  Young 
KTLG  (43)  12/9/53-Unknoum 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-8/1/54 

►  KRLD-TV  (4)  CBS;  Branham:  388,771 

►  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry;  398,000 
El  Paso — 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

53,684 

►  KTSM-TV  (9)  NBC;  Hollingbery;  41,229 
KELP-TV  (13)  Forjoe;  3/18/54-Sept.  '54 

Ft.  Worth— 

WBAP-TV    (5)    ABC,   NBC;    Free   &  Peters; 
378,300 
Galveston — 

►  KGUL-TV  (11)  ABC,  CBS.  DuM;  CBS  Spot  Sis.; 

300,000 

Harlingenf  (Brownsville,  McAllen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  35,327 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  350,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  C8)  281.500 
KXYZ-TV  (29)  8/18/53-Unknown 

Longviewt — 

►  KTVE   (32)   Forjoe;  23,084 
Lubbock — 

►  KCBD-TV    (11)    ABC,   NBC,   Pearson;  57,394 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

56,026 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

'  35.000 
San  Angelo — 

►  KTXL-TV  (8)  CBS;  Venard;  28,035 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  198,371 

►  WOAI-TV  (4)  NBC;  Petry;  198,371 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwaterf — 
KPAR-TV  (12)   CBS;  Avery-Knodel;  8/26/53- 
Unknown 
Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  80,758 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81.124 
Tylert— 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28.405 

KLTV  (7)  1/27/54-Fall  '54 
Victoria! — 

KNAL  (19)  Best;  3/26/53-Unknown 
Wacot— 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  39,770 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  35,327 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  67,003 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KTVT  (4)  NBC;  Blair;  163,200 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

163,200 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-8/15/54 
VERMONT 

Montpeliert — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/6/54 

VIRGINIA 

Danvillet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,500 
Hampton  (Norfolk)— 

►  WVEC-TV  (15)  NBC;  Rambeau:  100,300 
Harrisonburg! — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC.  DuM;  Devney; 

85,304 

Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

113.440 


Newport  News — 

WACH-TV  (33)  See  footnote  (d) 


Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petrv;  322,75!  \ 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  105,200 

►  WVEC-TV  (15)  See  Hampton 

Petersburg! — 

Southside  Virginia  Telecasting  Corp.  (8)  Initia 
Decision  5/25/54 

Richmond — 

WOTV  (29)  12/2/53-Vnknown 

►  WTVR  (6)  NBC;  Blair;  455,154 

Roanoke — 

►  WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel 

264,645 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  68,216 
Seattle— 

►  KING-TV  (5)  ABC;  Blair;  358,600 

►  KOMO-TV  (4)  NBC;  Hollingbery;  358,600 
KCTS  (*9)  12/23/53-12/1/54 
KCTL  (20)  4/7/54-Unknown 

Spokane — 

►  KHQ-TV  (6)  ABC,  NBC;  Katz;  78,030 

►  KXLY-TV    (4)    CBS,    DuM;  Avery-Knodel 

76,514 

Louis  Wasmer  (2)  3/18/54-Sept.  '54 
Tacoma — 

►  KMO-TV  (3)  Branham:  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  358,600 
Vancouver! — 

KVAN-TV  (21)  Boiling;  9/ 25/ 53 -Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed,  ... 

25,056 


- 

B 


ii 


WEST  VIRGINIA 

Charlestont — 

►  WKNA-TV  (49)  ABC;  Weed;  40,100 
WCHS-TV  (8)  CBS,  DuM;  Branham;  2/ll/$4:t~ 

8/1/54  (granted  STA  June  17) 

Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 

Fairmontf — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Pern£ 

34,500 
Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  411.79  hi 
Oak  Hill  (Beckley)t— 

WO  AY-TV  (4)  6/2/54-Unknown 
Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknovm 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281,81;  f 


Do 

D 

n 

az 
■ 

T) 


- 


WISCONSIN 

Eau  Clairet — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingberj 

55,700 
Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weecfis 

195,670 

WFRV-TV  (5)  3/10/54-Vnknown 

La  Crosset — 
WKBT  (8)  CBS.  NBC.  DuM;  Raymer;  10/28/51-  -Z 

8/1/54  (granted  STA  July  1) 
WTLB  (38)  12/16/53-Unknown 
Madison — 

►  WHA-TV  (»21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  51,500 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  54,000 

Marinettef  (Green  Bay) — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/5: 

9/10/54  175,000. 
Milwaukee— 

►  WCAN-TV  (25)   CBS;  Rosenman;  365,750 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  322.9£ 

►  WTMJ-TV  (4)  ABC.  NBC.  DuM;  Harringtoi 

Righter  &  Parsons;  681,953 
WTVW  (12)  6/11/54-Unknown 
Neenaht — 

►  WNAM-TV  (42)  ABC;  George  Clark 
Superior!  (Duluth,  Minn.) — 

►  KDAL-TV  (3).  See  Duluth.  Minn. 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters:  48.7C 

Wausaut — 
WSAU-TV  (7)  Meeker;  5/12/54-Sept.  '54 

WYOMING 

Cheyennet — 

►  KFBC-TV  (5)  CBS,  NBC;  Hollingbery 

ALASKA 

Anchoraget — 

►  KFIA  (2)  ABC,  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 

Fairbanks! — 

KF1F  (2)  ABC,  CBS;  7/1/53-Unknovm 


Page  108    a  July  26,  1954 


Directory  information  is  in  following  order:  ca 
letters,  channel,  network  affiliation,  national  re? 
resentative;  market  set  count  for  operating  st; 
tions:  date  of  grant  and  commencement  targi 

date  for  grantees. 

Broadcasting   •  Telecastin 


IK 


ST 
•i 


HAWAII 

lonolulut— 

L- KGMB-TV  (9)  CBS;  Free  &  Peters;  57,000 

-KONA  (II)  NBC;  NBC  Spot  Sis.;  58,000 

►  KU1A-TV    (4)    ABC;    Headley-Reed;  58,000 

PUERTO  RICO 

Jan  Juant — 

;>WAPA-TV   (4)   ABC,  NBC,  DuM;  Caribbean 
Networks 

«■  WKAQ-TV  (2)  CBS;  Inter- American;  30,000 


CANADA 


ion 


sJamiltont — 
►  CHCH-TV  (10) 

Citchenert — 

-CKCO-TV  (13)  ABC,  CBS.  NBC,  DuM;  Hardy, 
Weed;  50.000 

indont — 
-CFPL-TV  (10)  CBS;  35.000 

Montreal — 

-  CBFT  (2)  201,433 
-CBMT  (6)  201,433 

Ottawa — 

-  CBOT  (4)  10,100 
;  .t.  John,  N.  B.— 

-  CHSJ-TV  (4)  CBS 
.udburyt — 

-  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 


da, Weed; 
7,326 


7,822 


"oronto — 

-  CBLT  (9)  222,500 
"-"ancouver — 

-CBUT  (2)  CBS 

Vindsor — (Detroit,  Mich.) 

-CKLW-TV  (9)  Young 
j-fiPinnipegt — 


■CBWT 


MEXICO 


uarezt  (El  Paso,  Tex.)— 
^'-XEJ-TV  (5)  National  Time  Sales;  20.000 
(Spanish-family  owned). 

7:£'ijuanat  (San  Diego) — 
-XETV  (6)  Weed;  241,000 


'otal  stations  on  air  in  U.  S.  and  possessions: 
65;  total  cities  with  stations  on  air:  257.  Both 
3tals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Uuana,  Mexico,  as  well  as  educational  outlets 
U    at  are  operating.    Total  sets  in  use  31,229,652. 

Indicates  educational  stations. 

Cities  NOT  Interconnected  with  AT&T. 

■r  i)  Figure  does  not  include  317,395  sets  which 
J  BEN  -TV  Buffalo  reports  it  serves  in  Canada. 

b)  Number  of  sets  not  currently  reported  by 
*i7HAS-TV  Louisville,  Ky.    Last  report  was  205,- 

44  on  July  10,  1952. 

c)  President  Gilmore  N.  Nunn  announced  that 
anstruction  of  WLAP-TV  has  been  temporarily 

rijspended  [B»T,  Feb.  22].    CP  has  not  been  sur- 
endered. 

3)  The  following  stations  have  suspended  regular 
Derations,  but  have  not  turned  in  CP's:  KBID-TV 
resno,  Calif.;  KDZA-TV  Pueblo,  Colo.;  WRAY- 
V  Princeton,  Ind.;  WKLO-TV  LouisviUe,  Ky.; 
•  -  FAZ   (TV)   Monroe,   La.;   WBKZ   (TV)  Battle 
reek,    Mich.;    WTAC-TV   Flint,    Mich.;  WFTV 
,.JrV)  Duluth,  Minn.;   KACY  (TV)   Festus,  Mo.; 
W'.FOR-TV    Lincoln,    Neb.;    WFPG-TV  Atlantic 
ity,  N.  J.;  WECT  (TV)  Elmira,  N.  Y.;  WIFE  (TV) 
ayton,    Ohio;    WCHA-TV    Chambersburg,  Pa.; 
KJF-TV  Pittsburgh,  Pa.;  KNUZ-TV  Houston, 
;:S3?ex.;  WACH-TV  Newport  News,  Va. 

5)  Shreveport  Tv  Co.  has  received  final  grant 
ir  ch.  12,  but  has  not,  as  yet,  assumed  operation 
f  KSLA  (TV),  licensed  by  the  Interim  Tv  Corp. 


i rectory  information  is  in  following  order:  call 
tters,  channel,  network  affiliation,  national  rep- 
;sentative;  market  set  count  for  operating  sta- 
ons;  date  of  grant  and  commencement  target 
ate  for  grantees. 


HOWARD  E.  STARK 

S3tf«SS«  STM.0HS 


1    BO  EAST  *>« 

||    NEW  YORK  ^  N- 


L.DORAOO 


F  OADC ASTING 


Telecasting 


UPCOMING 


AUGUST 

Aug.  1-4:  National  Audio-Visual  Convention  & 
Trade  Show,  Conrad  Hilton  Hotel,  Chicago. 

Aug.  2-21:  Summer  Tv  Workshop,  Michigan 
State  College,  East  Lansing. 

Aug.  5:  Committee  to  form  plans  for  all-industry 
tv  sales  promotion,  Mayflower  Hotel,  Washing- 
ton. 

Aug.  9  (week  of) :  International  Alliance  of 
Theatrical  Stage  Employes,  Netherlands  Plaza 
Hotel,  Cincinnati. 

Aug.  21-22:  Arkansas  Broadcasters  Assn.,  Velda 
Rose  Courts,  Hot  Springs. 

Aug.  22-24:  Georgia  Assn.  of  Broadcasters,  King 
&  Prince  Hotel,  St.  Simons  Island. 

Aug.  23:  Missouri  Broadcasters  Assn.,  Sedalia. 

Aug.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
summer  conference.  New  York. 

Aug.  25-27:  Western  Electronic  Show  &  Con- 
vention, Ambassador  Hotel,  Los  Angeles. 

Aug.  26:  Joint  meeting,  Los  Angeles-San  Fran- 
cisco chapters,  West  Coast  Electronics  Mfrs. 
Assn.,  Statler  Hotel,  Los  Angeles. 

Aug.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
Hotel,  Atlanta,  Ga. 

Aug.  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake  Lodge,  Big  Fork. 

Aug.  30-Sept.  4:  11th  International  Workshop  In 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

SPECIAL  LISTINGS 

BAB  Clinics 

July  26:  Philadelphia,  Pa. 
July  27:  Pittsburgh,  Pa. 
July  29:  Cleveland,  Ohio. 
July  30:  Detroit,  Mich. 
Aug.    9:  Milwaukee,  Wis. 
Aug.  10:  Chicago,  Til. 
Aug.  12:  Los  Angeles,  Calif. 
Aug.  13:  San  Francisco,  Calif. 
Aug.  16:  Portland,  Ore. 
Aug.  17:  Seattle,  Wash. 
Aug.  19:  Montana 
Aug.  20:  Boise.  Idaho. 
Aug.  23:  Salt  Lake  City,  Utah 
Aug.  24:  Denver,  Colo. 
Aug.  26:  Albuquerque,  N.  M. 
Aug.  27:  Wichita,  Kan. 
Aug.  30:  St.  Louis.  Mo. 
Aug.  31:  Indianapolis,  Ind. 

BMI  Clinics 
Aug.    2-3:  Hotel  Biltmore,  New  York. 
Aug.    5-6:  Hotel  Sheraton,  Chicago. 
Aug.  9-10:  Hotel  Statler,  Los  Angeles. 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 
Placid,  N.  Y. 

Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 
Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock.  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Ho- 
tel, Detroit. 

Oct.  7-8:  NARTB  Dist.  10,  Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:  NARTB  Dist.  15,  Clift  Hotel,  San 
Francisco. 

Oct.  25-26:  NARTB  Dist.  16,  Camelback  Inn. 
Phoenix,  Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel, 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


LUBBOCK,  TEXAS 


PRES.  &  GEN.  MGR.:  W.  D.  "DUB"  ROGERS 
NATL.    SALES    MGR.:    GEORGE  COLLIE 

®  CBS  &  DUMONT  TELEVISION 

July  26,  1954   •    Page  109 


editorials 


Hazardous  Talkathons 

NO  POLITICAL  campaign  season  in  recent  years  has  passed 
without  at  least  some  difficulties  arising  because  of  the  incon- 
sistencies of  the  laws  and  rules  governing  political  broadcasting. 
To  judge  by  a  recent  incident  in  Nashville,  a  new  technique  of 
broadcast  campaigning  contains  even  more  perilous  conditions  than 
have  prevailed  in  the  past. 

In  a  261-/2-hour  talkathon  on  several  Nashville  radio  and  tele- 
vision stations,  Rep.  Pat  Sutton  (D-Tenn.)  made  remarks  which 
Edward  Lamb,  broadcaster-publisher,  considers  libelous.  Mr.  Lamb 
has  filed  suit  against  Mr.  Sutton  and  the  stations  for  a  total  of  $1.5 
million  damages. 

Whether  Rep.  Sutton's  comments  about  Mr.  Lamb  were  libelous 
is  an  issue  to  be  determined  by  the  courts,  but  certainly  they  were 
embarrassing  to  the  stations  which  carried  his  talkathon.  It  is  to 
the  involvement  of  the  stations  that  we  address  ourselves. 

The  broadcaster  runs  many  risks  in  airing  any  speech  by  a 
political  candidate.  Federal  law  says  a  station  may  not  edit  as 
much  as  a  comma  out  of  a  candidate's  speech,  but  the  law  does 
nothing  to  relieve  the  broadcaster  of  joint  liability  in  case  the  can- 
didate is  sued  for  libel. 

In  a  talkathon  these  risks  are  multiplied  in  proportion  to  the 
length  of  time  the  candidate  is  on  the  air  and  to  the  heat  of  his 
commentary.  The  talkathon  is,  by  nature,  a  prolonged  and  unre- 
hearsed discussion  by  a  politician  running  for  office  and  hence  not 
entirely  dispassionate  about  topics  and  personalities  connected  with 
his  campaign.  In  such  circumstances,  it  is  almost  impossible  to 
avoid  the  passing  of  at  'east  intemperate  and  possibly  actionable 
remarks. 

In  view  of  its  obvious  hazards,  it  is  questionable  that  the  talka- 
thon, however  persuasive  a  device  for  political  advancement,  is 
desirable  programming. 

This  being  a  campaign  year,  the  number  of  politicians  hoping  to 
use  the  talkathon  is  bound  to  be  large.  Stations  must  decide  now 
whether  the  grave  perils  of  the  talkathon  are  worth  the  revenue. 


Bricker,  Jones  &  Politics 

GUT  OF  the  Senate  Communications  Subcommittee  frying  pan 
and  into  the  full  Interstate  Commerce  Committee  fire — that's 
the  dilemma  threatening  broadcasters  (and  the  FCC)  on  the  con- 
troversy provoked  by  the  economic  worries  of  uhf  stations. 

Chairman  Bricker  of  the  full  committee  is  now  ram-rodding  ap- 
proval of  his  bill  (S  3456)  to  investigate  and  license  the  networks, 
hoping  to  get  action  before  Congress  quits,  to  enable  his  committee 
to  function  during  the  recess. 

We  can  conceive  of  no  more  ill-timed,  unnecessary  or  unpopular 
project.  We  can  think  of  no  move  that  would  do  greater  violence 
to  the  well-being  of  broadcasting,  because  such  an  investigation  in- 
evitably will  go  beyond  whether  or  not  networks  should  be  licensed. 
It  would  become  a  full-scale  inquisition  into  all  broadcasting — 
radio  as  well  as  tv — and  the  FCC.  It  would  become  a  sounding 
board  for  anti-broadcasting  forces. 

Beyond  that,  it  would  be  the  height  of  political  stupidity  for 
the  Administration  to  condone  this  in  a  campaign  year. 

What  motivates  Chairman  Bricker  is  conjectural,  because  the 
Ohio  Republican  is  an  inscrutable,  ambitious  man.  His  plan  to 
name  former  Comr.  Robert  F.  Jones  as  chief  counsel  (disclosed 
by  this  newsweekly  last  week)  raises  serious  question,  because  Mr. 
Jones  himself  is  a  highly  controversial  figure.  He  demonstrated 
this  is  his  outbursts  ten  days  ago  in  arguing  for  restricted-time  sta- 
tions before  the  Commission  in  the  daytime  skywave  case.  He 
alluded  to  clear  channel  stations  as  "sultans  of  squat,"  and  as 
"pashas"  who  aspire  to  become  "maharajahs." 

Mr.  Jones,  during  his  servitude  on  the  FCC,  was  strictly  an 
"anti"  member.  On  virtually  all  major  issues  he  was  in  the  mi- 
nority. He  opposed  the  FCC's  Sixth  Report  on  television  which 
constituted  the  .-final,  allocations  report.  With  that  background, 
there's  ample  justification  for  the  ODoosition  being  expressed  to  his 
appointment,  because,  obviously,  he  has  already  made  up  his  mind 


Drawn  for  Broadcasting  •  Telecasting  by  Sid  Hix 

"Ed,  go  down  and  take  another  look  at  those  blueprints  .  .  .  I  think 
we're  going  too  high!" 


that  there's  little,  if  anything,  right  about  the  tv  allocations,  which 
must  become  the  crux  of 'any  investigation. 

The  Potter  Communications  Subcommittee,  which  had  labored 
through  thousands  of  pages  of  testimony,  emerged  last  week  with 
a  well-reasoned,  practical  approach  to  the  uhf  problems.  It  wants 
an  all-out  effort  to  eliminate  the  10%  excise  tax  on  all-channel  re- 
ceivers, to  enable  uhf  stations  to  build  circulation.  It  proposes  an 
ad  hoc  committee  to  investigate  and  bring  forth  plans  to  adjust 
allocations  where  these  are  feasible,  just  as  order  was  brought  out 
of  chaos  by  such  a  committee  in  the  color  situation  last  year. 
Chairman  Potter  wants  the  multiple  ownership  limit  raised  to  seven, 
with  two  of  them  uhf's.  .< 

This  plan  isn't  calculated  to  make  everybody  happy.  No  work- 
able plan  could.  But  it's  first  things  first.  A  hard  look  at  govern- 
ment occupancy  of  vhf  spectrum  space  that  might  be  converted 
for  tv,  expanding  the  existing  bartd,  could  logically  fall  within  the 
purview  of  the  ad  hoc  committee.  "De-intermixture"  would  be  on 
its  agenda.  ,  . 

Certainly  that  covers  the  immediate  ground.  Then  why  the 
Bricker  bill,  which  could  only  make  a  political  football  of  the  busi- 
ness of  broadcasting?  It  would  further  befuddle  and  confuse  a 
situation  that  seems  headed  toward  reasonable  and  amicable  if  not 
optimum  solution.  And  it  could  only  mean  further  government 
interference  with  the  business  of  broadcasting. 

If  the  networks  have  been  high-handed,  the  licensees  have  only 
themselves  to  blame.  Congress  can't  negotiate  private  contracts. 
If  the  networks  have  been  illegal,  then  the  complaints  should  go  to 
the  FCC  or  to  the  Department  of  Justice.  The  FCC  repeatedly  has 
asked  for  funds  with  which  to  re-examine  the  chain-monopoly  reg- 
ulations. If  there's  investigating  to  be  done,  it  should  be  by  the  FCC 
experts,  and  not  by  otherwise  pre-occupied  Senators  who  are  sus- 
ceptible to  political  stresses. 

If  uhf  is  the  root,  of  the  problem,  certainly  the  solution  doesn't 
repose  in  Congress.  Congress  can't  legislate  advertisers  into  buying 
time.  The  logical  answer  would  be  to  find  an  adequate  amount  of 
additional  vhf  space  to  accommodate  uhf  stations  in  mixed  markets, 
giving  them  priority.  The  government-reservation  study  and  "  a 
reappraisal  of  educational  reservations  may  yield  more  space  than 
is  how  generally  supposed  available. 
■  We  hope  members  of  the  full  Senate  Committee  will  be  brought 
to  realize  how  utterly  illogical  and  wasteful  a -full-scale  Bricker 
investigation  would  be.  We  hope  it  will  see  the  wisdom  of  the 
Potter  Subcommittee  approach,  t 

And  we  hope  that  the  administration  and  its  senatorial  leader- 
ship will  recognize  that  to,  follow- the  Bricker  plan  is  to  out-do 
almost  anything  the  New  Deal-Fair,  Deal  ever  perpetrated  in  "the 
direction  of  government  interference  with  private  enterprise.  As 
we  recall  it,  one  of  the  sturdiest  planks  in  the  Eisenhower,  platform 
was  a  minimum  of  interference  with  private  business. 


Page  110    •  July  26,  .  19 54 


Broadcasting    •  Telecastinc 


>lf,  Division 
of  Wilson  Sporting  Goods  Company,  says: 

"To  me,  the  most  significant  characteristic 
of  the  Grand  Rapids  area  —  is  growth. 
That  characteristic  was  evident  when  we 
established  our  business  here  in  1939. 
It  is  just  as  evident  today  in  every  economic 
direction.  WOOD-TV  is  the  natural 
outcome  of  this  sound,  area  development . . . 
and  will  be  a  potent  factor  in  its 
continuance." 


WOODIand-TV  is  big  territory! 


In  growth  —  Walter  Hagen  Golf  is  a  typical 
Grand  Rapids  industry.  Production  has  in- 
creased  to  approximately  half  a  million  clubs 
a  year.  In  golf  —  it's  unique.  Walter  Hagen 
equipment  is  sold  only  by  golf  professionals. 
It's  made  by  golfers,  too!  But  that's  not  sur- 
prising in  WOODland-TV  ...  an  area  famous 
for  fine  courses. 

In  summer,  WOODlanders  share  the  fairways 
with  millions  of  tourists  —  who  spend  an 

*U.S.  Department  of  Commerce 


estimated  $200,000,000*  in  Western  Michi- 
gan annually.  Retail  sales  skyrocket  —  in 
the  primary  Grand  Rapids  area;  in  Muske- 
gon, Battle  Creek,  Lansing  and  Kalamazoo. 
And  this  rich  market  is  all  yours,  with 
WOOD-TV  —  first  station  in  the  country  to 
deliver  316,000  watts  from  a  tower  1000' 
above  average  terrain.  For  top  coverage  of 
Western  Michigan  —  select  WOOD-TV - 
Grand  Rapids'  only  television  station! 


WOOD-TV 


GRAND    RAPIDS,  MICHIGAN 

GRANDWOOD  BROADCASTING  COMPANY  •  NBC,  BASIC:  ABC.  CBS,  DuMONT,  SUPPLEMENTARY  •  ASSOCIATED  WITH  WFBM-AM  AND 
TV,  INDIANAPOLIS.  IND.  •  WFDF.  FLINT.  MICH..  WEOA.  EVANSVILLE.  IND.  •    WOOD-AM.  WOOD-TV.  REPRESENTED  BY  KATZ  AGENCY 


Ybu muSt buy  fCFMB'TW.. . . 
~tb-/i&ach  cUl  oft  San  DUqo  County 

KFMB-TV  0 

ABC  •DU  MONT 

SAN  DIEGO,  California.  . 


Still  FIRST 


America's  Fastest  Growing 

Billion -Dollar 
Market! 


21Lt  in  the  NATION 

in  DWELLING-UNITS,  1954* 

tttan... 


FIRST  in- 

Dnij-tiwe, 

AK-ifce-fiwe 
RATINGS 


I  Houston 
Atlanta  •Hartford 
Denver  •  Columbus 

*  Estimated  by  J.  Walter  Thompson, 
Television  Digest,  May  22,  1954. 


WRATH  ER -ALVAREZ  BROADCASTING,  INC. 

San  Diego  1,  California 
Represented  by  EDWARD  PETRY  &  CO.,  INC 


UGUST  2,  1954 


SROAD 


35c  PER  COPY 


STING 


TELECASTI NG 


Prominent 
ngress  Windu| 
Page  31 

le  vs.  Dual  R( 
ht  Flares  Anew 


Page  33 

RTB  fo  Sh 


to  Show 
omotion  Plans 

Page  46 


ants  Free  Reii 
n  Broadcasters 
Page  SO 

TURE  SECTION 

gins  on  Page  75 


NEWSWEEKU 
tADIO  AND  TV 


Baltimore 
is 

different! 

. . .  and  smart  radio 
time -buying  is  different 
in  this  compact  market! 


Baltimore's  big  population  is  packed  mostly  right  inside  the  city 
limits.  The  number  of  Baltimoreans  who  live  outside  the  city  in  the 
metropolitan  area  is  unusually  small.  What's  this  mean  to  the  people 
who  use  and  buy  radio  advertising?  Just  this: 

W"I"T"H  covers  tnis  highly  concentrated  market 

efficiently!  You  don't  need— you  don't  have  to  pay  for— a  big, 
powerful,  expensive  radio  station  to  reach  the  people  of  this  rich 
market  effectively.  W-I-T-H  will  do  the  whole  job  for  you— at  a 
fraction  of  the  cost!  Overlapping  coverage  of  network  stations 
from  their  own  affiliates  limits  their  effective  coverage  to  just  about 
the  area  W-I-T-H  itself  completely  serves. 

Nielsen  proves  lnf'I'T'H'S  superiority  in  the 
Baltimore  market!  The  latest  Nielsen  Coverage  Service  shows 
that  W-I-T-H  leads  every  other  radio  and  television  station  in 
town— regardless  of  power  or  network  affiliation— in  weekly  day- 
time circulation  in  Baltimore  City  and  Baltimore  County.  That's 
only  one  big  fact  that  came  out  of  this  amazing  survey.  Get  the 
whole  story.  Let  your  Forjoe  man  prove  to  you  that  the  best  buy 
in  Baltimore  is  W-I-T-H. 


TOM  T/NSIEY,  PtttSlDiNJ 


KtPKtStmtD  BY  FOffJOE  A  NO  COMPANY 


She  Butters  Up 

A  Large  Slice 

Of  the  Midwest 


Right  next  door  to  housewives  in  1 1  states,  Wynn 
Speece  has  been  "Your  Neighbor  Lady"  on 
WNAX-570  for  13  years. 
The  5  states — Minnesota,  the  Dakotas,  Nebraska 
and  Iowa — in  Big  Aggie  Land  aren't  enough  for 
Wynn.  Mail  comes  in  from  11 — plus  Canada;  in 
10  years  she  has  received  1  Va  million  cards  and  letters. 
Her  mail  may  contain  anything  from  Ma's  favorite 
recipe  to  a  family  problem.  Wynn  reads  select  items  on  the 
air  and  asks  for  listener  comment.  Result:  more  mail. 
Participating  in  this  manner,  housewives  feel  that  they 
belong  to  the  program,  call  themselves  "Neighbor  Ladies," 

listen  each  weekday,  3:30-4:00  p.m. 

And  respond.  Over  5,000  loyal  listeners  from  four  states 
came  to  watch  the  Neighbor  Lady  demonstrate  at  a  Cook- 
ing  School   in   June.   Thirty-five  thousand 
orders  for  "Your  Neighbor  Lady"  booklets 
at  25c  a  copy  were  received.  Three 
times  a  week  Wynn  offered 
$1.79  food  mixers,  in  seven  months 
pulled  4,357  requests  by  mail 
order  alone.  Total  sales  exceeded 

$7,790. 

Do  you  have  something  to  sell  to  house- 
wives? Let  Wynn  tell  her  "Neighbor 
Ladies."  Old  friend  and  confidant  to 
thousands,  she  will  tell  them  about 
your  product  in  her  own  words.  Ask 
the  Katz  Agency  for  full  details. 


WNAX-570 

Yankton-Sioux  City 

CBS 

Represented  by  The  Katz  Agency 

WNAX-570,  a  Cowles  Station,  is  under  the  same  manage- 
ment as  KVTV— Channel  9,  Sioux  City,  the  tv  station 
reaching  32  farm-rich  counties  in  Iowa,  Nebr.  and  S.  Dak. 
with  632,000  population,  $746  million  in  '53  retail  sales. 


r 


r 


Meredith 


KANSAS  CITY,  MO. 


1 


there's  a 

Meredith  Television  Station 

in  view! 

If  you're  looking  for  sales  results  in  four  of  America's  important 
markets  -  Kansas  City,  Missouri;  Syracuse,  New  York;  Omaha, 
Nebraska;  Phoenix,  Arizona,  contact  the 
Meredith*  TV  Station. 

Meredith*  TV  Stations  are  long  on 
SHOWMANSHIP,  SALESMANSHIP  and  RESULTS! 

^eioidUcm  Stations 


SYRACUSE,  N.Y 


PHOENIX,  ARIZ. 


OMAHA,  NEBR. 


KCMO-TV,  WHEN-TV  &  KPHO-TV  represented  by  The  Katz  Agency 


Meredith  Television  Stations  Are  Affiliated  with  BetterHomes  a„d  Farming 

and  Gardens  ~ 


WOW-TV  represented  by  Bloir-TV,  Inc. 

Magazines 


i 


^S^It^M1^  ]V^nduy,Jwithc  "^a^00^  Nu™bers  <53rd,  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications  Inc  m-> 
->es>ales  St.,  N.W.,  Washington  6,  D.  C.   Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,'  1879 


316,000  WATTS 


STEINMAN  STATION 

Clair  McCollough,  President 


Covers  vast  new  prosperous  territory  for  your 
advertising  dollar 

WGAL-TV  PRIMARY  MARKET 

TV  sets   554,915 

families   803,200 

effective  buying  income  $4,226,847,000 

retail  sales  $2,654,371,000 

COVERING 

York  Harrisburg  Reading 

Hanover  Lebanon  Pottsville 

Gettysburg  Sunbury  Shamokin 

Chambersburg  Lewistown  Coatesville 

Frederick  Carlisle  Lock  Haven 

Hagerstown  Lewisburg  Huntingdon 

Westminster  Shippensburg  Waynesboro 

Representatives 

MEEKER  TV,  Inc. 

New  York         Los  Angeles         Chicago         San  Francisco 


Page  4    •    August  2,  1954 


Broadcasting 


Telecasting 


closed  circuit. 


FCC  DOESN'T  propose  to  wait  before 
approving  new  multiple  ownership  rule  al- 
lowing two  uhf  outlets  per  entity  in  addi- 
tion to  five  vhfs.  Action  can  be  expected 
before  mid-August.  Chairman  Potter  (R- 
Mich.)  of  Seriate  Communications  Sub- 
committee already  has  given  rule  his  per- 
sonal blessing  but  subcommittee  hasn't 
made  up  its  mind. 

★  ★  ★ 

IN  ANTICIPATION  of  raising  of  multiple 
ownership  limit  to  include  two  uhf  stations 
in  addition  to  present  limit  of  five  stations 
of  both  classes,  all  networks,  plus  group- 
owned  operations,  reportedly  are  in  process 
of  making  allocation  studies  to  determine 
where  best  they  can  operate  additional 
uhfs.  Search  reportedly  centers  around 
markets  in  top  50  where  there  are  not 
enough  vhfs  to  accommodate  all  networks. 

★  ★  ★ 

WHEN  ten-man  tv  advertising  bureau  com- 
mittee meets  Thursday  it  will  face  prob- 
lem of  resolving  divergent  ideas  on  official 
name  for  new  project.  "TAB"  would 
conflict  with  outdoor  advertisers'  Traffic 
Audit  Bureau;  "TvAB"  involves  opposition 
of  NARTB  members  who  resented  that 
bureau's  competitive  debut  in  spring;  "TB" 
has  obvious  clinical  objections.  One  sug- 
gestion: "TvB"  for  "Television  Bureau." 

★  ★  ★ 

THIS  WEEK'S  FCC  meeting  (scheduled 
for  Wednesday)  may  be  last  full  agenda 
session  until  after  Labor  Day.  Rosel  H. 
Hyde  plans  to  leave  this  week  for  month's 
vacation  in  his  native  Idaho,  marking  his 
first  vacation  since  he  assumed  chairman- 


ship April  18,  1953.  Comr.  George  E. 
Sterling  is  back  in  Washington  but  pro- 
poses to  return  to  his  new  Peak's  Island, 
Maine,  home  until  about  Aug.  15.  Mean- 
while, Commission  is  expected  to  function 
on  limited  basis,  allowing  staff  members  to 
get  in  their  vacations,  too. 

★  ★  ★ 

SET  manufacturers  believe  Senate  move 
to  allow  $7  tax  credit  on  tv  sets  incorpo- 
rating uhf  band  is  inadequate.  One  of 
largest  (outside  RETMA  fold)  contends 
that  tuner  which  would  take  in  only  local 
and  near-fringe  would  cost  about  $12  and 
that  full-range  good  tuner  would  run  $14- 
$15  net  cost  to  the  manufacturer.  Figur- 
ing 2lA  times  cost  on  consumer  price,  it 
would  mean  $27  for  cheap  tuner  and  up 
to  $33.75  for  good  one. 

★  ★  * 

DID  GOV.  Gordon  Persons  of  Alabama 
discuss  with  President  Eisenhower  at  ses- 
sion last  week  his  possible  appointment  to 
FCC  after  he  finishes  gubernatorial  term 
at  year-end?  There  was  no  answer  from 
any  responsible  quarter.  Most  speculation 
was  that  he  and  President  discussed  Phenix 
City  vice  and  gambling  situation.  Gov. 
Persons,  brother  of  Maj.  Gen.  Wilton  B. 
Persons,  deputy  assistant  to  President,  was 
manager  of  WSFA  Montgomery  two  dec- 
ades ago  and  is  being  supported  for  next 
vacancy  on  FCC,  which  comes  up  next 
June  30  when  Comr.  Frieda  B.  Hennock's 
term  expires. 

★  ★  ★ 

AS  OF  yesterday  (Sunday)  Clarke  A. 
(Fritz)  Snyder  wound  up  as  CBS-TV  sta- 


tions relations  director  [Closed  Circuit, 
July  26]-.  He's  reportedly  negotiating  for 
station  management  post.  CBS-TV  Sta- 
tion Relations  Vice  President  Herbert  V. 
Akerberg  doesn't  contemplate  naming  suc- 
cessor immediately. 

★  ★  ★ 

GENERAL  TELERADIO  Film  Division 
this  week  will  announce  sale  in  some  20 
markets  of  30  feature  films  acquired  from 
Bank  of  America  last  March.  First  sale 
will  represent  $1  million  total.  General 
Teleradio  reportedly  paid  $1.25  million  for 
rights.  Films  were  released  theatrically 
between  1946  and  1949  but  not  until  now 
to  tv. 

★  ★  ★ 

AFTER  APPEARANCE  of  Comr.  Robert 
E.  Lee  last  Tuesday  before  National  Press 
Club,  as  cold  and  critical  an  audience  as 
any  bureaucrat  can  face,  he  was  talked  up 
as  desirable  speaker  on  public  events.  He 
parried  questions  in  give-and-take  session 
following  his  formal  speech  with  skill  that 
surprised  many  journalistic  veterans.  Some 
of  boys  began  talking  up  prospect  of  his 
appointment  to  chairmanship,  which  has 
been  hanging  fire  since  last  April,  but 
Comr.  Lee  has  insisted  he  isn't  even  re- 
motely a  candidate  for  that  post. 

★  ★  ★ 

THERE'S  GROWING  indignation  in  sta- 
tion ranks  (notably  non-NBC  outlets)  over 
new  Gillette  "Look  Sharp,  Be  Sharp"  re- 
cording as  full-length  rendition.  One  DJ 
(on  NBC  outlet)  described  it  as  "the  long- 
est commercial  in  radio  for  which  nobody 
gets  paid." 


the  week  in  brief 


Congress  pushes  radio-tv  matters   31 

Mogul  and  the  representatives  are  still  feuding  .  .  33 

*~  Watch  tariff  boost  won't  affect  ad  budgets  now  .  34 

*~  United  Television  plans  sales  expansion   36 

Radio,  tv  networks  have  grossed  19%  more  in  '54  42 

NARTB  to  reveal  tv  promotion  planning   46 

Record  men,  NARTB  slate  parley  on  45's.  .  .  .  48 

Lee  would  enlarge  broadcaster  responsibility ...  50 

Rules  group  to  hear  industry's  coverage  views  .  .  53 
Broadcasting    •  Telecasting 


Radio-tv  people  deny  Red  affiliations   54 

Court  upholds  FCC's  skywave  stand   56 

Tv-on-air  total  goes  to  390    59 

AFTRA  holds  national  meeting  in  Detroit  ....  66 

►  ABC-TV  schedules  13  weeks  of  NCAA  football  69 

High-standard  tv  from  a  low  budget   78 

Animated  slides  make  low-cost  commercials  ....  79 

KOMO  does  a  public  service  job  in  Seattle  ....  80 

**  'Saturday  Review'  cites  six  for  public  interest  .  .  87 

Saarland  is  leading  Europe  in  commercial  tv  .  .  .  88 

**"  Telestatus:  tv  stations,  sets,  target  dates   99 

August  2,  1954    •    Page  5 


The  management  and  personnel  of 
WSPA  take  this  opportunity  to  extend 
heartiest  congratulations  to  Jane  Dalton, 
director  of  women's  programs  and 
promotion  for  WSPA  for  15  years. 


mQclam  presided 


We  are  very  happy  .  .  .  and  extremely 
proud  .  .  .  that  American  Women  in 
Radio  and  Television  acknowledged 
Miss  Dalton's  ability,  sincerity  and 
charm  by  electing  her  their  association's 
president  for  1954-56. 

We  know  she  will  fulfill  her  new  duties 
as  President  of  AWRT  with  the  same 
diligence,  talent  and  enthusiasm  that  has 
made  her  so  successful  an  air  personality 
in  the  Piedmont  section  of  the  Carolinas. 


THE  JANE  DALTON  HOUR 
participation 
9:00—10:00  A.M.,  Weekdays 


First  CBS  Radio  Station  for  the  Spartanburg-Greenville  Market 

South  Carolina's  Oldest  Station 
Spartan  Radiocasting  Company,  Spartanburg,  S.C. 

Represented  by  George  P.  Hollingbery  Company 


5,000  WATTS  950  KC 

Walter  J.  Brown,  President 
Roger  A.  Shaffer,  Manager 
Ross  Holmes,  Sales  Manager 


Page  6    •    August  2,  1954 


Broadcasting    •  Telecasting 


at  deadline 


President  Approves  Plan 
For  Oceanic  Tv  Study 

RESOLUTION  (SJ  96)  providing  for  nine-man 
commission  to  study  possibilities  of  transat- 
lantic television  was  approved  Friday  by  Presi- 
dent Eisenhower.  Commission  will  study  global 
communications,  with  $250,000  appropriation, 
and  report  to  Congress  by  Dec.  31  [B«T, 
July  26]. 

Membership  of  commission  had  not  been 
named  as  B»T  went  to  press.  Group  will  study 
ways  to  use  radio-tv  in  building  cooperation 
and  understanding  among  free  nations.  Report 
of  House  committee  said  plan  to  link  U.  S.  with 
rest  of  world  is  engineeringly  feasible,  referring 
to  NARCOM  (North  Atlantic  Relay  Communi- 
cations System)  being  studied  by  engineers. 
More  than  50  nations  are  developing  tv  net- 
works, according  to  report,  with  tv  offering 
important  means  of  reaching  rest  of  world. 

Resolution  was  passed  last  year  by  Senate 
after  Foreign  Relations  Subcommittee  heard 
report  on  NARCOM  relay  plan  by  William 
Halstead,  president  of  Unitel  Inc.,  New  York 
[B*T,  May  18,  11,  1953]. 

NARTB  Neglecting  Radio, 
Webb  Insists  to  Fellows 

^  NARTB  should  hold  separate  radio  and  tv 
conventions,  abandon  district  meetings  and  re- 

)r  instate  Sales  Managers  Executive  Committee, 
Frank  V.  Webb,  vice  president  and  general 

1  I  manager  of  KFH-AM-FM  Wichita,  Kan.,  sug- 
gests in  letter  to  NARTB  President  Harold  E. 
Fellows. 

Conceding  industry  meeting  problem  is  get- 
ting out  of  hand  ("Is  That  Meeting  Necessary?" 
B*T,  July  19)  and  answering  July  22  letter  by 
President  Fellows,  Mr.  Webb  said  money  saved 
n  from  abandoning  district  meetings  could  be 
used  to  set  up  separate  radio  and  tv  sales  de- 
partments in  NARTB,  contending  BAB  can't 
cope  with  problems  handled  by  former  Sales 
Executive  Committee.  Among  radio  subcom- 
mittees he  proposed  are  rate  card,  standard 
contract,  audience  measurement,  and  sales. 

Radio  and  tv  conventions  could  be  held 
same  week  in  separate  hotels  during  transition 
period  toward  separate  conventions  which  he 
claimed  should  be  six  months  apart.  He  con- 
tended many  in  industry  have  mistaken  idea 
'  that  tv  "is  simply  a  superior  radio  signal, 
I  coupled  with  a  moving  picture,"  charging  some 
j  in  NARTB  "share  this  obtuse  point  of  view." 
j  He  cited  figures  of  J.  Frank  Jarman,  WDNC 
Durham,  N.   C,   new   NARTB   director  for 
j  medium  stations,  showing  1,455  NARTB  radio 
and  256  tv  station  members. 

Stromberg-Carlson  Sales  Up 

NET  SALES  of  Stromberg-Carlson  Co., 
Rochester,  for  first  six  months  of  1954  re- 
ported at  $31,928,861,  compared  with  $31,- 
042,754  for  same  period  of  1953.  Net  earn- 
ings for  period  were  listed  at  $1,177,759  as 

j  against  $1,071,271  for  first  six  months  of  1953, 
with  dividends  on  504,183  shares  of  common 
stock  amounting  to  $2.26  per  share,  compared 
to  $2.43  per  share  on  420,875  shares  oustand- 

'  ing  June  30,  1953.  Operations  of  Stromberg- 
Carlson-owned  WHAM-AM-TV  and  WHFM 
'FM)  Rochester,  N.  Y.,  are  included  in  figures. 


PROGRESS  REPORT 

TABULATION  of  data  collected  by 
Alfred  Politz  field  workers  engaged  on 
$80,000  nationwide  survey  to  determine 
number  and  location  of  radio  and  tv 
sets  is  about  ready  for  delivery  to  Ad- 
vertising Research  Foundation,  which  is 
supervising  and  validating  study  [B«T, 
April  5].  After  ARF  experts  have  fine- 
tooth  combed,  task  expected  to  take 
about  two  weeks,  Politz  results  will  be 
turned  over  to  survey's  underwriters, 
four  radio  networks  and  Broadcast  Ad- 
vertising Bureau. 


Voice  Notes  Efficiency  Up 
After  Year  Under  USIA 

VOICE  of  America  marked  its  first  anniversary 
last  Saturday  under  management  of  U.  S.  In- 
formation Agency  and  released  summary  of 
activities,  claiming  it  is  "doing  more  with  fewer 
people  for  less  money." 

Statement  noted  it  had  reduced  annual  budget 
during  year  from  $22,427,000  to  $16,600,000 
and  its  working  force  at  home  and  abroad  from 
2,000  to  1,600.  It  was  stated  that  effectiveness 
of  Voice  had  been  increased  by  placing  into 
operation  transmitters  at  Munich,  in  Philippines 
and  Okinawa;  increasing  number  of  language 
programs  in  "sensitive"  areas  of  Far  East  from 
34  to  38;  shifting  of  emphasis  to  news  and 
commentaries  on  news,  and  increasing  broad- 
casts to  communist  and  satellite  areas.  Voice, 
which  previously  had  been  under  Dept.  of 
State,  is  in  process  of  moving  operations  from 
New  York  to  Washington,  with  shift  expected 
to  be  completed  by  Nov.  1. 

Eisenhower  Lauds  USIA 

FREEDOM  and  tyranny  are  fighting  to  cap- 
ture minds  and  souls  of  men,  President  Eisen- 
hower said  Friday  in  message  congratulating 
U.  S.  Information  Agency  on  "substantial 
achievements"  during  its  first  year  of  operation. 
USIA  operates  Voice  of  America  broadcasts  and 
other  facilities.  It  celebrated  anniversary  Fri- 
day though  not  one  year  old  until  Sunday. 
Supporters  of  liberty  must  depend  "upon  ef- 
forts such  as  those  in  which  you  and  your  col- 
leagues are  engaged,"  President  said.  (See 
story  above.) 

Network  Flexibility  Is  Aim 
Of  New  AT&T  Pathway 

NEW  2,400-mile  tv  pathway,  linking  stations 
in  northeastern  quarter  of  country,  was  to  be 
put  into  operation  yesterday  (Sunday),  AT&T 
announced  Friday.  Four  video  channels,  two 
each  way,  comprise  closed  loop  arrangement 
extending  from  New  York  to  Chicago  via 
Buffalo  and  back  via  St.  Louis,  Pittsburgh  and 
Washington,  enabling  any  station  along  route 
to  receive  programs  from  any  other  station  in 
loop  or  to  transmit  to  other  stations  with 
minimum  of  switching.  New  facilities  are  de- 
signed to  make  intercity  tv  transmission  more 
flexible,  AT&T's  Long  Lines  Dept.  said. 


FIRST  TONIGHT'  •  Polaroid  Co.,  Cambridge, 
Mass.  (Polaroid  Land  camera),  is  first  sponsor 
to  sign  for  NBC-TV's  new  Tonight  show  (Mon.- 
Fri.,  11:30  p.m.-l  a.m.  EST),  starting  Sept.  27 
when  show  premieres  (see  page  70).  Agency: 
Doyle-Dane-Bernbach,  N.  Y. 

GE  TV  ON  RADIO  •  General  Electric  Co., 
Schenectady  (tv  receivers),  through  Maxon  Inc., 
N.  Y.,  preparing  spot  radio  announcement 
campaign  using  more  than  100  stations. 
Schedule  to  break  during  first  week  in  October 
and  run  for  six  weeks. 

BIG  ONES  BITING  •  Several  advertisers — 
among  them  Congoleum  Inc.,  NBC-Biscuit, 
Chevrolet,  U.  S.  Tobacco — understood  inter- 
ested in  picking  up  alternate  week  sponsorship 
of  Big  Town,  Wednesdays,  10:30-11  p.m.,  on 
NBC-TV.  Show  is  sponsored  by  Lever  Brothers 
on  52-week  basis,  alternate  weeks.  NBC-TV 
expected  to  announce  alternate  soon. 

ON  THE  SOAP-BOX  •  General  Motors  Corp., 
Chevrolet  Motor  Div.,  Detroit,  will  sponsor 
CBS  Radio's  coverage  of  semi-final  and  cham- 
pionship races  of  17th  AU-American  Soap- 
Box  Derby  at  Akron  Aug.  15,  4-4:15  p.m. 
EDT.    Agency:  Campbell-Ewald,  Detroit. 

ANTI-FREEZE  SPOTS  •  National  Carbon  Co., 
N.  Y.  (Prestone),  through  William  Esty  Co., 
N.  Y.,  planning  usual  fall  radio-tv  spot  an- 
nouncement campaign  with  market  list  esti- 
mated at  about  same  size  as  last  year. 

YEAR-ROUND  CAMPAIGN  •  Dolan  Corp., 
N.  Y.  (anti-arthritic  product),  through  Van  Der 
Linde  Co.,  N.  Y.,  placing  52-week  radio  spot 
announcement  campaign  on  over  100  stations. 
Schedule  will  be  launched  in  mid-September. 

POWER  IS  CHOICE  •  Chattanooga  Medicine 
Co.,  Chattanooga  (Black  Draught),  through 
Harry  B.  Cohen  Co.,  N.  Y.,  preparing  radio 
spot  announcement  campaign  using  mostly 
power  stations,  Sept.  7  through  Nov.  29. 

OIL  SPREADING  •  Gulf  Oil  Co.,  Pittsburgh, 
through  Young  &  Rubicam,  N.  Y.,  planning 
spot  schedule  in  more  than  50  radio  markets, 
starting  mid-September  for  13  weeks. 

Iowa  Broadcasters  Oppose 
Longer  Bill,  Switch  to  45s 

RESOLUTIONS  opposing  Langer  bill  to  pro- 
hibit liquor  advertising,  policy  of  record-mak- 
ers to  standardize  45  rpm  records  among 
broadcast  stations,  and  any  curbs  or  restric- 
tions on  radio-tv's  access  to  news  coverage 
adopted  Friday  by  Iowa  Broadcasters  Assn. 
at  business  meeting  in  Fort  Des  Moines 
Hotel,  Des  Moines. 

John  Meagher,  new  NARTB  vice  president, 
delivered  plea  for  unity  and  cooperation  among 
broadcasters  in  support  of  association  and  in- 
dustry activities.  He  reviewed  NARTB  ac- 
complishments in  talk. 

Ernest  C.  Sanders,  WOC-AM-TV  Davenport, 
elected  president,  succeeding  Ben  Sanders, 
KICD  Spencer.  Others  elected  were  Walter 
Teisch,  KOEL  Oelwein  (president  of  Iowa  Tall 
Corn  Network),  vice  president,  and  Bill  Bald- 
win, KSO  Des  Moines,  secretary-treasurer.  Earl 
Williams,  KFNF  Shenandoah,  elected  director 
for  three  year  term. 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  7 


The  Hon.  Herman  E.  Talmadce 
Governor  of  the  State  of  Georgia 


The  Hon.  William  B.  Hartsfield 
Mayor  of  the  City  of  Atlanta 


GEORGIANS  GEI  FIRST-HAND  FACTS 
ON  CITY  AND  STATE  VIA  WAGA-TV 

Governor  Talmadge  and  Mayor  Hartsfield  are  both  regular  guests  on  WAGA-TV 
programs,  "Capitol  Report"  and  "This  is  Your  Town." 

These  are  more  than  public  service  programs — they  are  public  information 
programs  which  give  first-hand  facts  on  issues  concerning  the  state  and  city.  The 
response  is  so  great,  no  Pulse  or  Hooper  or  ARB  is  needed  to  convince  either  of 
these  public  officials  of  the  vast  audiences  they  reach. 

And  none  will  be  needed  to  convince  you  that  WAGA-TV  blankets  the  area. 
The  steady  climb  of  your  sales  curve  will  tell  the  story  emphatically. 

Let  our  reps  give  you  the  facts  on  WAGA-TV — the  station  Georgians  look  to 
for  facts  about  city  and  state. 


Page  8    •     August  2,  1954 


Broadcasting 


Telecasting 


PEOPLE 


FCC  Denies  Uhf  Protest 
Against  WGAL-TV  Power 

IN  OPINION  declaring  economic  protest  of 
improved  facilities  granted  ch.  8  WGAL-TV 
Lancaster,  Pa.,  was  made  too  late  without 
justification,  FCC  Friday  denied  joint  petition 
for  rehearing  filed  by  five  uhf  stations:  ch.  71 
WTPA  (TV),  ch.  27  WCMB-TV  and  ch.  55 
WHP-TV,  all  Harrisburg,  and  ch.  49  WNOW- 
TV  and  ch.  43  WSBA-TV,  both  York,  Pa. 

FCC  said  matters  alleged  had  been  con- 
sidered in  original  hearing  on  WGAL-TV  bid. 
Commission  also  ruled  protest  petition  was 
inappropriate  vehicle  to  ask  rule-making  pro- 
ceedings to  determine  whether  vhf  stations 
should  be  allowed  power  boosts  until  higher 
power  equipment  is  available  to  uhf  stations 
in  same  area. 

WFAA-TV  Asks  Ten-Fold 
Temporary  Power  Boost 

APPLICATION  for  temporary  increase  in 
power  from  27.1  kw  to  274  kw  on  ch.  8  filed 
with  FCC  Friday  by  WFAA-TV  Dallas.  Sta- 
tion will  have  building  available  for  new  RCA 
transmitter  and  has  signed  equipment  contract. 
It  hopes  to  go  on  with  higher  power  by  Oct.  1. 

WFAA-TV  will  operate  from  present  site 
on  Hines  Blvd.  It  plans  to  move  transmitting 
facilities  to  Cedar  Hill  where  1,521 -foot  tower 
for  joint  WFAA-TV  and  KRLD-TV  use  will 
be  completed  in  late  1955.  WFAA-TV  plans 
full  316  kw  power  when  tower  is  completed. 
A.  Earl  Cullum  is  handling  engineering  of 
project.  FCC  approval  given  high  tower  last 
April. 

WPRO-TV  Opposes  Rival  Bid 

WPRO-TV  Providence,  R.  I.,  permittee  for  ch. 
12,  petitioned  FCC  Friday  not  to  accept  for 
filing  ch.  12  bid  of  E.  Anthony  &  Sons  which 
submitted  for  deletion  its  permits  for  ch.  28 
WTEV-TV  New  Bedford,  Mass.,  and  ch.  50 
WBOS-TV  Boston  (early  story  page  56). 
WPRO-TV  held  Anthony  application  violates 
Commission  rules  since  ch.  12  alr-eady  is  as- 
signed to  WPRO-TV.  Providence  outlet  said 
its  prior  right  to  ch.  12  is  not  altered  by  fact 
stay  order  was  issued  by  Commission  on  ch.  12 
grant  pending  conclusion  of  hearing  on  eco- 
nomic protest  of  ch.  16  WNET  (TV)  Provi- 
dence. 

Flint  Uhf  Turns  in  Permit 

WTAC-TV  Flint,  Mich.,  ch.  16,  surrendered 
permit  to  FCC  Friday.  Station  suspended  oper- 
ation in  April  and  together  with  WTAC  was 
reported  sold  fortnight  ago  to  Radio  Hawaii 
Inc.,  owner  KPOA  Honolulu,  for  about  $275,- 
000,  subject  to  FCC  approval  [B»T,  July  12]. 
WTAC  sale  agreement  is  still  effective,  it  is 
understood.  pa 

Uhf  WKAB-TV  Suspends 

WKAB-TV  Mobile,  Ala.,  ch.  48,  informed 
FCC  Friday  it  was  to  suspend  operation  Sun- 
day because  of  financial  difficulties,  but  hoped 
to  return  to  air  by  October.  Only  other  sta- 
tion on  air  there  is  ch.  10  WALA-TV. 


at  deadline 


IRISH  RADIO 

RIGHTS  to  radio  broadcasts  of  home 
and  away  football  schedule  of  Notre 
Dame  U.  have  been  acquired  by  MBS, 
which  is  offering  games  to  affiliates  for 
sale  on  local  cooperative  basis,  B»T 
learned  Friday.  Mutual  will  present  10 
Notre  Dame  contests  under  title  of  The 
Game  of  the  Week,  starting  Sept.  25  and 
ending  Dec.  5.  Open  date  of  Oct.  23 
will  be  filled  with  another  attraction. 


Autry,  Rogers  Draft  Appeal 

ATTORNEYS  for  cowboy  stars  Gene  Autry 
and  Roy  Rogers  plan  appeal  to  U.  S.  Supreme 
Court  from  California  Supreme  Court  decision 
allowing  Hollywood  Tv  Service  to  sell  their 
old  western  movies  to  tv.  California  court  de- 
nied rehearing  of  case.  Actually,  court  decision 
was  victory  for  Mr.  Autry  in  that  it  upheld 
contract  clause  prohibiting  editing  pictures  to 
length  practical  for  tv.  Mr.  Rogers  had  no  such 
protection.  Hollywood  Tv  reports  continued 
interest  in  films,  but  will  delay  sales  decision 
until  Aug.  31  deadline  for  Supreme  Court 
appeal. 

Iowa  Daytimer  Sold 

SALE  of  KFAD  Fairfield,  Iowa,  by  Carl  D. 
Boyer  and  associates  to  Alec  Chesley,  owner 
of  KCOG  Centerville,  Iowa,  for  $35,000  an- 
nounced Friday.  KFAD  operates  on  1570  kc 
with  250  w,  daytime  only.  KCOG  broadcasts 
on  1400  kc  with  100  w.  Blackburn-Hamilton 
handled  sale.  Application  for  FCC  approval 
due  to  be  filed  soon. 

Mighty  Mite  Speaker 

COLUMBIA  Records  last  week  introduced  the 
kilospher,  phonograph  speaker  size  of  candy 
bar  yet  capable  of  relaying  frequencies  up  to 
20,000  cycles  per  second,  according  to  an- 
nouncement by  James  B.  Conkling,  president. 
Twin  "K"  speakers  are  to  be  incorporated  in 
Columbia's  latest  1954  models  of  "360"  phono- 
graph as  well  as  in  new  tape  recorders,  he  said. 

New  "K"  speaker  is  perforated  metal  oblong 
with  more  than  500  tiny  apertures,  enclosed  in 
thin  plastic  foil,  each  aperture  acting  as  loud- 
speaker when  electric  signals  from  phonograph 
system  set  foil  to  vibrating. 


UPCOMING 

Aug.  4:  Radio-tv  testimony  before  Sen- 
ate Rules  subcommittee  studying  com- 
mittee procedures.    U.  S.  Capitol. 

Aug.  4:  NLRB  hearing  on  AFM-AFTRA 
dispute.  New  York. 

Aug.  5:  Committee  to  form  plans  for 
all-industry  tv  sales  promotion  unit, 
Mayflower  Hotel,  Washington. 

Aug.  5:  NARTB,  record  manufacturers 
meet  to  discuss  switchover  to  45  rpm 
discs,  N.  Y.  Athletic  Club,  New  York. 
For  other  Upcomings  see  page  70S 


WILLIAM  C.  MUNRO,  account  executive, 
Geyer  Inc.,  N.  Y.,  to  McCann-Erickson,  N.  Y., 
as  head  of  radio-tv  section  of  central  research 
department. 

ALBIN  B.  NELSON,  advertising  department, 
Colgate-Palmolive  Co.,  lersey  City,  named 
assistant  media  director.  He  will  work  with 
SAMUEL  L.  FREY,  media  director. 

JAMES  L.  PERRY  and  HOWARD  W.  ROSE, 

account  executives  for  Fairbanks  -  Morse; 
ARTHUR  E.  PETERSEN,  Hines  Lumber  Co., 
and  JOSEPH  H.  CARO,  Chicago  Title  &  Trust 
Co.  and  Club  Aluminum,  all  of  which  use 
radio  or  tv  or  both,  elected  vice  presidents, 
Buchen  &  Co.,  Chicago. 

CASTLEMAN  D.  CHESLEY,  formerly  assist- 
ant athletic  director  at  U.  of  Pennsylvania, 
appointed  program  coordinator  of  ABC-TV 
sports  department. 

IRA  WOLFF,  copywriter  for  Dancer-Fitzger- 
ald-Sample, N.  Y.,  joins  NBC-TV  as  sales  pre- 
sentation writer  for  shows  sold  under  partici- 
pation sales  plan. 

JOHN  B.  HUGHES,  veteran  radio-tv  news- 
caster with  stations  including  WOR-TV  New 
York,  WPTZ  (TV)  Philadelphia  and  KFOX 
Long  Beach,  Calif.,  will  launch  The  News 
Tonight  with  John  B.  Hughes  over  DuMont's 
WABD  (TV)  New  York  (Mon.-Fri.,  11-11:15 
p.m.  EDT),  starting  Aug.  9. 

AFTRA  Prepares  Demands 
For  Pension-Welfare  Plan 

DETAILS  of  pension  and  welfare  demands 
to  be  made  on  five  major  networks  by  AFTRA 
discussed  at  closed  committee  sessions  Friday, 
with  action  expected  Saturday  at  annual  con- 
vention of  union.  Committee  drafts  of  demands 
were  to  be  ready  for  convention  session  Sat- 
urday (early  convention  story  page  66). 

Other  proposals  included  constitutional 
amendment  specifying  biennial  instead  of  an- 
nual conventions.  Transcription  code  clauses 
covering  local  rates  and  conditions  also  slated 
for  discussion.  Convention  committees  were 
named  by  George  Heller,  national  executive 
secretary,  at  Thursday  night  session. 

CAA  May  Modify  Rules 
On  Tall  Tower  Markings 

CIVIL  Aeronautics  Authority  has  had  second 
thoughts  regarding  advisability  of  placing  so- 
called  warning  devices  on  tall  tv  towers.  Policy 
instructions  for  regional  offices,  in  preparation, 
understood  to  warn  that  such  equipment  is 
actually  navigational  aid  and  might  be  used  by 
pilots  for  homing.  Thus  far,  there  have  been 
only  three  or  four  such  requirements  with 
broadcasters.  Instructions  will  call  for  relo- 
cation of  such  devices  away  from  tower. 

Where  no  other  solution  is  available  to  tele- 
caster  who  claims  particular  site  and  height  is 
imperative,  CAA  policy  is  to  agree  to  move 
navigational  aids,  or  establish  new  ones,  re- 
gional offices  will  be  told. 

Official  announcement  of  policy  guidance  in- 
structions to  regional  offices  may  be  announced 
this  week. 

RETMA  Satellite  Study 

SPECIAL  booster-satellite  committee  of  Broad- 
cast Equipment  Section,  Radio-Electronics-Tv 
Mfrs.  Assn.,  will  meet  Tuesday  at  Emporium, 
Pa.,  to  inspect  satellite  tv  station  operated  by 
Sylvania  Electric  Products.  Committee  already 
has  fund  of  information  on  booster  operation 
of  WSM-TV  Nashville  [B«T,  June  14,  7].  Ben 
Adler,  head  of  Adler  Communication  Labs., 
is  chairman  of  RETMA  subcommittee. 


Broadcasting    •  Telecasting 


August  2,  1954     •    Page  9 


RADIO  STATION 

WSAZ 

HUNTINGTON,  WEST  VIRGINIA 
SERVING  3  STATES 


AVAILABLE! 
CHILLS 

FOR  THE 

WARM 
EVENING 
LISTENER 

SUNDAY 

THRU 

FRIDAY 

10:00-10:30  P.M. 

MONDAY 
THRU 
FRIDAY 
"BOSTON  BLACK  IE" 
SUNDAYS 
"SEALED  BOOK" 
ON 

WSAZ 

THE  KATZ  AGENCY 
National  Representatives 


5,000  WATTS  DAY 
1,000  WATTS  NIGHT 
930  KC 


index 


BROAD 


TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertisers  &  Agencies  33 

At  Deadline    7 

Awards   87 

Closed  Circuit  5 

Editorial   106 

Education    68 

Facts  &  Figures  42 

Feature  Section    75 

Film    36 


For  the  Record  89 

Government    50 

In  Public  Interest  ...  68 

In  Review    14 

International    88 

Lead  Story   31 

Manufacturing    72 

Networks    69 

On  All  Accounts    .  :  26 


Open  Mike   18 

Our  Respects    22 

Personnel  Relations  .  66 

Professional  Services  87 

Programs  &  Promotion  82 

Program  Services  .  .  ..  .  42 

Stations    59 

Trade  Associations  46 


WSAZ 


TELEVISION  AFFILIATE 
WSAZ-TV 
Represented  by  THE  KATZ  AGENCY 


Page  10    •    August  2,  1954 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  J.  Frank  Beatty,  Earl  B.  Abrams, 

Associate  Editors;  Fred  Fitzgerald,  Assistant  Managing  Editor;  Law- 
rence Christopher,  Technical  Editor;  David  Glickman,  Special  Projects 
Editor;  David  Berlyn,  Harold  Hopkins,  Don  West,  Assistant  Editors; 
Patricia  Kielty,  Special  Issues;  Staff:  Ray  Ahearn,  Jonah  Gitlitz,  Louis 
Rosenman;  Editorial  Assistants:  Kathryn  Ann  Fisher,  Peter  Pence,  Joan 
Sheehan;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &       John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
READERS'  SERVICE  Robert  Deacon,  Betty  Jacobs,  Joel  H.  Johnston,  Sharleen  Kelley,  Wil- 
liam Phillips. 

BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  New  York  Editor;  Bruce  Robertson, 
Senior  Associate  Editor;  Florence  Small,  Agency  Editor;  Rocco  Fami- 

ghetti,  Selma  Gersten,  Barbara  Plapler. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 
Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35<f  per  copy;  53d  and  54th  issues:  $5.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING* — The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


Washington,  D.C. 
where  money  is  made! 

Inside  the  Bureau  of  Engraving  and 
outside . . .  everywhere  you  look  they're 
making  money  in  Washington.  We've 
got  the  highest  major-market  family 
income  in  the  nation  here— a  lovely 
green  $7,259  per  family!  That's  40% 
higher  than  the  national  average  and 
considerably  higher  even  than  our 
own  record  high  of  last  year. 

What's  inside  Treasury  you  can't 
take  with  you . . .  but  your  share  of  the 
treasure  outside  is  here  for  the  asking— 
when  you  ask  for  it  over  wtop-tv 
(Washington's  most  watched  television 
station).  For  this  Washington  Post- 
CBS  Television  station  delivers  more 
potential  customers  each  week  for 
your  sales  message  than  any  other 
television  station  in  the  Washington 
metropolitan  area. 


Sales  Management, 
j0  May  1954 
(top  25  metropolitan 
areas'):  Telepuhe, 
Jan.- J  tine  1954 


The  Couitfrys  No.  1 5port-BOWUNG!( 

(Greatest  number  of  participants;  16,000,000  according  to  Brunswick-Balke-Collender  Co.) 


Each  film  in  the  series  a  real  thriller!  The  vast  sports- 
loving  public  will  make  this  a  must.  Wonderful  close- 
ups!  Sensational  follow-thru  on  the  action!  Cham- 
pionship Bowling  at  its  best. 

A  SMASH  HIT  in  Chicago  when  it  was 
telecast  live! 

Increased  the  sets  in  use  40%.  Had  an  11.4  ARB 

at  11:00  to  12:00  midnight  Tuesday  nights— more 
viewers  than  the  other  three  competing  stations  com- 
bined! It  was  the  most  talked-about  nighttime  show 
in  town.  Chicago  sports  pages  gave  the  matches 
great  coverage.  Chicago  Bowling  Alleys  gave  it  en- 
thusiastic merchandising  cooperation. 

Championship  Bowling  will  get 
RESULTS... Just  read  this  letter 


De  Met  Pontiac.  Inc. 


FEATURING 
The  World's  Greatest  Bowlers 

BUDDY  BOMAR 
(pictured  above) 
DON  CARTER 
JOE  WILMAN 
STEVE  NAGY 
ED  KAWALICS 
PAUL  KRUMSKE 
BILL  LILLARD 
JUNIE  McMAHON 
BUZ  FAZIO 
JOE  KRISTOF 
CARMEN  SALVINO 
ROBBY  ROBINSON 


June  16,  1951+ 


Walter  Schwimmer  Producti 
75  East  Wacker  Drive 
Chicago  1,  Illinois 


Gentlemen: 

Directly  as  a  result  of  the  "Cham- 
pionship Bowling"  program,  we  made 
thousands  of  new  friends  and  actual 
ly  sold  over  1553  new  automobiles 
and  3100  used  cars.    Almost  every- 
body who  visits  our  show  rooms  men- 
tions the  program  and  tells  how 
much  they  enjoyed  it. 


Page  12    •    August  2,  1954 


Broadcasting 


Telecasting 


CHAMPIONSHIP 


BOWLING 


II 


NOW  ON  TV  I 


This  is  a  FIRST-RUN,  BRAND-NEW 
SERIES  (made  in  1954)  of  26  one- 
hour  bowling  films  featuring  Match 
Elimination  Games  between  the 
Champions  of  the  Bowling  World  .  .  . 


for  major  cash  awards.  It's  got  the 
big  element  that  puts  a  wallop  into 
a  TV  sports  show-SUSPENSE!  All  the 
top  stars  under  our  exclusive  con- 
tract. No  show  like  it  on  the  market! 


Exciting !  Suspensefiil !  Terrific ! 


lis  New!  Its  a  Winner!  Its  a  Natural! 


This  is  the  first  quality  sports  show  ever  put  on  film  for  TV. 
Can  be  programmed  in  "fringe"  time— and  will  be  the 
rating  leader  overnight,  regardless  of  what's  programmed 
against  it .  .  .  even  the  best  feature  film  in  the  market. 

Write,  phone  or  wire  for  descriptive  brochure  and  prices. 
Audition  reel  to  stations  and  agencies  on  request. 
(Frankly,  folks,  we  only  have  a  limited  number  available  on 
CHAMPIONSHIP  BOWLING,  so  its  really  a  matter  of  first 
come,  first  served.) 


SCHWIMMER 


PRODUCTIONS,  INC 


75  East  Wacker  Drive,  Chicago  1— FRanklin  2-4392 


Telecasting 


August  2,  1954    •    Page  13 


I'M  JOE  FLOYD... 


They're  the  folks  who  make  up 
the  rich  four-state  money  belt,* 
of  which  Sioux  Falls  is  the  hub. 
They're  good  spenders — and 
always  have  been — simply 
because  they  have  the  where- 
withal to  spend  (way  above  the 
national  average).  They  like 
better  things  .  .  .  and  they  look 
and  listen  to  KELO  (TV  and 
Radio)  to  tell  them  what  those 
better  things  are.  Want  to  meet 
these  brand-buying  folks  over 
a  store  counter?   KELO  will 
introduce  you  to  them — 
convincingly! 

*  Husky  sections  of 

South  Dakota,  Minnesota, 
Iowa,  Nebraska 


kelo; 


Channel  11  -  Sioux  Falls,  S.  D. 

JOE  FLOYD,  President 

NBC  (TV)  PRIMARY 
ABC  •  CBS  •  DUMONT 

/VBC  (Radio)  Affiliate 


IN  REVIEW 


RED  SKELTON  SHOW 

Orchestra  Leader:  David  Rose 
Executive  Producer:  Cecil  Barker 
Co-Producer:  Douglas  Whitney 
Co-Producer  and  Director:  Jack  Donahue 
Originated  live  in  Hollywood. 


RED  SKELTON  is  somebody's  idea  of  how  to 
snap  summer  tv  out  of  the  doldrums.  So  CBS- 
TV  slipped  him  into  the  Wednesday  night  hour 
usually  occupied  by  Arthur  Godfrey's  relaxed 
Friends  program.  The  result  is  standard  Skel- 
tonia  with  a  variety  show  twist. 

Outstanding  angle  to  the  show's  format  is 
getting  two  name  guest  stars  to  appear  each 
week.  The  first  episode  featured  screen  star 
Tony  Curtis  and  piano  player  Liberace.  On 
the  second  were  screen  star  Burt  Lancaster  and 
opera  singer  Anna  Marie  Alberghetti. 

Messrs.  Curtis  and  Lancaster  were  there  to 
promote  motion  pictures.  In  the  midst  of  it 
all  Mr.  Skelton  suddenly  gave  way  to  several 
minutes  of  film  clips  from  the  latest  movie 
releases  of  those  stars.  It  was  just  like  the 
"coming  attractions"  at  the  Bijou. 

Guests  Liberace  (accompanied  by  silent 
brother  George)  and  Miss  Alberghetti  were 
there  to  play  straight  parts.  In  the  first  in- 
stance Liberace  kept  smiling  while  Pianotuner 


RED  SKELTON 

His  guests  replace  Godfrey's  friends 


Skelton  wrecked  a  piano.  Ip  the  second  Miss 
Alberghetti  participated  with  him  in  a  parody 
of  "Carmen."  Luckily,  even  that  treatment 
couldn't  dim  her  talent. 

Thrown  in  for  good  measure  are  the  usual 
second-string  variety  acts.  Altogether  it's  an 
exhaustingly  enthusiastic  hour. 


GUNSMOKE 

Network:  CBS  Radio 

Time:  Mon.,  6-6:30  p.m.  PDT 

Producer-Director:  Norman  Macdonnell 

Writer:  John  Meston 

Musical  Director:  Rex  Koury 

Stations:  Full  CBS  Radio  network  (205  sta- 
tions, plus  2  Hawaiian) 

Sponsor:  Liggett  &  Myers  Tobacco  Co. 
(Chesterfield  cigarettes) 

Origination:  Hollywood 


PROOF  that  recently-declared  burial  services 
for  radio  drama  are  somewhat  premature  can 
be  heard  every  Monday  on  CBS  Radio's  Gun- 
smoke.  Hailed  as  an  "adult  western,"  it  lives 
up  to  advance  billings  through  intelligent  writ- 


ing and  excellent  acting,  direction  and  pro- 
duction. 

Gunsinoke  was  condemned  by  the  National 
Assn.  for  Better  Radio  &  Tv  for  "extreme  vio- 
lence" during  what  NAFBRAT  termed  the 
"children's  hour"  [B*T,  July  19].  Granting 
the  early  hour  of  the  program,  with  the  setting 
in  the  Dodge  City  of  the  trail-driving  days  it's 
hard  to  see  how  the  series  could  avoid  violence. 
Any  number  of  reputable  sources  can  show 
that  Dodge  was  a  violent  place  to  live  and 
Gunsmoke's  claim  to  distinction  from  the  or- 
dinary run  of  the  singin',  gittar-strummin' 
western  sheriff  genre  is  that  it  accurately  mirrors 
the  feeling  of  the  place  and  time. 

The  July  19  episode  had  three  killings.  A 
Chinese  cook  killed  one  of  two  bigoted  bullies 
tormenting  him  and  was  killed,  in  exchange, 
by  the  bully's  partner.  When  the  remaining 
bully  resisted  arrest,  he  was  killed  by  Marshal 
Matt  Dillon,  who  William  Conrad  quietly  and 
convincingly  portrays  as  a  professional  and 
capable  policeman. 

Moral  lesson  aside,  if  any  is  intended,  Gun- 
smoke's  success  lies  in  the  fact  that  when  it 
calls  upon  listeners  to  supply  imagination,  it 
gives  them  considerably  more  than  half  a 
chance  to  do  so  with  an  entertaining  script  and 
presentation. 

BOOKS 

PUBLICITY  IN  ACTION.  A  handbook,  1954, 
by  Herbert  M.  Baus.  Published  by  Harper 
&  Brothers,  New  York.  $4.50. 
THIS  expansion  of  a  1942  book  is  designed  to 
be  a  working  manual  and  reference  book  for 
those  engaged  in  business  and  civic  enterprises. 
Ways  of  using  television,  radio  and  other  media 
are  detailed,  with  practical  examples  as  illustra- 
tions. 

Mr.  Baus  writes  from  experience  gained  as 
former  publicity  director  of  Los  Angeles  Cham- 
ber of  Commerce  and  the  Army  Air  Forces,  as 
well  as  an  independent  public  relations  counsel 
and  teacher  at  U.  of  Southern  California. 

In  his  television  discussion  he  takes  the  free- 
dom of  speech  problem  seriously.  "News- 
papers and  magazines  enjoy  a  true  measure  of 
freedom,  and  are  censored  by  nothing  but  the 
canons  of  good  taste  and  public  approval,"  he 
writes.  "But  many  other  media — for  example, 
radio,  television,  movies — labor  under  a  heavy 
veil  of  official  censorship." 


COLORCAST  i  NH 

Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

Mondays   (5:30-6  p.m.  EDT):  Film, 

Time  For  Color. 

August  22:  Toast  of  the  Town,  Lincoln- 
Mercury  Dealers  through  Ken- 
yon  &  Eckhardt 

August  25:  The  Big  Payoff,  Colgate-Palm- 
olive Co.  through  William  Esty 

August  31:  Danger,  Block  Drug  Co. 
through  Cecil  &  Presbrey 

NBC-TV 

Following  is  a  list  of  mobile  unit  seg- 
ments to  be  shown  on  Home  and  Today 
shows  on  days  indicated: 
August  1 1 :  Fort  Meade,  Md. 
August  5,  12,  19:  The  Marriage — situa- 
tion comedy,  sustaining 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B»T.] 


Page  14    •    August  2,  1954 


Broadcasting   •  Telecasting 


-OOM'NC  UP 

■  ...  MORE  THAN 
125  STORIES  HIGH! 


KWTV's  new  tower — soon  to  be  the  world's  tallest 
man-made  structure — is  rushing  skyward  toward  its 
1 572 -foot  destination. 

And  KWTV's  new  studios — soon  to  be  among  the 
largest  and  best  equipped  in  the  Southwest — are  also 
near  completion. 

Here's  a  glimpse  at  the  KWTV  picture  you'll  have  by 
October  1 : 

1  572-foot  antenna 

3 1 6,000  watts — video 

1  58,000  watts — audio 

Oklahoma's  largest  coverage  area* — 

1 ,401 ,400  population; 

$1,326,048,000  retail  sales 

More  people,  more  money,  more 
TV  homes  than  any  other 
Oklahoma  station! 


*100  microvolt  area  per  engineering  computations.  Population  and  sales 
figures — 1954  Sales  Management  Survey  of  Buying  Power. 

Oklahoma's  Number  1  television  station  is  heading 
fast  toward  new  heights  of  sales-effectiveness.  You 
can  buy  this  coverage  now  for  your  fall  campaigns. 
Ask  us  for  the  complete  story! 


FRED  L.  VANCE 
Sales  Manager 


EDGAR  T.  BELL 
Executive  Vice-President 


CBS 


KWTV  -  CHANNEL  9 

OKLAHOMA  CITY 


REPRESENTED  BY  AVERY-KNODEL,  INC. 


business! 


Radioes  good  business.  Last  year  radio  billed  more  than  $700  million. 
That's  peanuts  to  what  radio  billing  will  be  as  more  and  more  advertisers 
discover  what  it  can  do  for  them. 

You  want  low  cost  coverage?  Do  you  want  to  place  messages  where 
they  will  do  the  most  good?  Do  you  want  a  virtual  monopoly  on  the 
attention  of  millions-on-the-move?  Do  you  want  to  reach  your  customers 
everywhere? 

Then  you've  got  to  have  radio.  No  other  media  can  do  the  job  as  well. 

Do  as  over  2,300  major  advertisers  did  on  WBC  stations  last  year 

By  using  WBC's  five  50,000-watters,  many  enjoyed  substantial  savings 
with  multiple  station  discounts.  They  hit  America's  big  population  belt .  .  . 
at  least  26,500,000  ...  at  a  cost  as  low  as  21^  per  thousand. 

Crazy?  You  should  be  so  crazy.  Call  Eldon  Campbell,  WBC  National 
Sales  Manager,  at  Plaza  1-2700,  New  York,  or  your  nearest  WBC  station. 
Let  them  show  you  why  radio  is  good  business  for  you. 


WBZ-WBZA 

51,000  watts 

in  Boston  and  Springfield 

wowo 

50,000  watts 
in  Fort  Wayne 

K  EX 

50,000  watts 

in  Portland,  Oregon 


KYW 

50,000  watts 
in  Philadelphia 


KDKA 

50,000  watts 
in  Pittsburgh 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

wbz-wbza  •  wbz-tv,  Boston;  kyw  •  wptz  (tv),  Philadelphia; 

kdka,  Pittsburgh;  wowo.  Fort  Wayne;  kex,  Portland,  Oregon 

National  Representatives:  Free  &  Peters,  Inc. 
444  Madison  Avenue,  New  York  22,  N.Y. 


COVER 

NORTH 
CAROLINA'S 

RICH,  GROWING* 

"GOLDEN 
TRIANGLE" 


WITH 


WSJS 

TELEVISION 
CHANNEL  ^ 


*A  24  COUNTY 
MARKET  WITH 
RETAIL  SALES 
$1,028,000,000 

(Sales  Management  1954 
Survey  of  Buying  Power) 


Interconnected 
Television  Affiliate 

National  Representative: 

The  Headley-Reed  Compang 


OPEN  MIKE 


Geography  Lesson 


EDITOR: 

In  former  years  a  standard  and  very  won- 
derful part  of  Broadcasting's  Yearbook  was 
a  large  map  which  showed  the  cities  with  am, 
fm  and  television  stations  in  the  United  States 
and  Canada. 

With  all  of  the  changes  in  recent  years,  this 
map  would  be  more  important  than  ever,  even 
if  it  were  impractical  to  try  publishing  a  map 
at  this  time  showing  the  television  stations. 

Do  you  happen  to  have  such  a  map  of  fairly 
recent  date  which  we  could  purchase,  or  if 
not,  do  you  happen  to  know  where  we  could 
locate  such  a  map? 

Vernon  L.  Morelock 
Vice  Pres.  &  Tv-Radio  Dir. 
Winius-Brandon    Co.,  Adver- 
tising 
St.  Louis 

[EDITOR'S  NOTE:  Maps  of  am  and  fm  stations 
are  available  at  $1  each,  quantity  discount.  A 
new  tv  station  map  will  be  published  at  the  end 
of  August.] 

Broke  and  Unenlightened 

EDITOR: 

Congratulations  on  your  editorial,  "Is  That 
Meeting  Necessary"  in  the  luly  19  issue.  Cer- 
tainly all  broadcasting  meetings  are  not  neces- 
sary, and  too  frequently  broadcasters  return 
home  broke,  tired,  confused  and  no  wiser  for 
the  experience.  On  the  other  hand,  many  of 
our  meetings  are  necessary  and  worthwhile. 

Your  editorial  prompts  me  to  suggest  two 
ways  that  the  number  of  meetings  might  be 
reduced.  (1)  A  check  list  outlining  the  con- 
ditions which  should  obtain  before  it  is  neces- 
sary or  advisable  to  call  a  meeting.  (2)  A 
better  and  more  thorough  job  of  advance  plan- 
ning and  preparation  by  those  calling  the  meet- 
ing would  frighten  some  of  us  to  the  point 
that  the  meeting  would  not  be  scheduled.  Of 
course,  those  which  were  scheduled  under  this 
plan  would  have  a  better  chance  of  being  suc- 
cessful and  worthwhile. 

There's  no  charge  for  this  little  pearl  of 
wisdom,  and  you  might  receive  the  plaudits 
of  the  industry  if  you  would  develop  and  ex- 
pand this  idea  in  Broadcasting  •  Telecasting. 
R.  B.  Hanna 

Manager,  WGY-WRGB  (TV) 

General  Electric  Stations 

Schenectady 

[EDITOR'S  NOTE:  Comments  on  this  subject  by 
other  broadcasters  are  welcome.] 

Things  Are  Looking  Up 

EDITOR: 

.  .  .  The  [FCC's]  letter  to  the  American 
Civil  Liberties  Union  denying  the  latter's  re- 
quest for  another  hearing  on  the  subject  of 
licensee's  handling  of  controversial  issues  [B»T, 
July  12]  bespeaks  the  confidence  which  the 
FCC  holds  for  the  broadcaster's  sense  of  fair 
play. 

The  ACLU  like  many  other  organizations 
who  lay  claim  to  lofty  objectives  in  the  field 
of  "protecting  the  public  interest"  sometimes  is 
revealed  more  as  a  would-be  censor.  The  mili- 
tant opposition  voiced  by  James  Lawrence  Fly 
in  behalf  of  the  ACLU,  to  any  rights  of  edi- 
torial expression  by  broadcasters  is  well  remem- 
bered. It  was  while  Mr.  Fly  was  chairman  of 
the  FCC  that  the  ill-starred  Mayflower  Decision 
was  permitted  to  become  a  rule  by  obiter 
dictum,  that  for  many  years  restrained  broad- 
casters from  exercising  their  constitutional 
rights  of  free  expression. 

There  is  a  vast  and  wholesome  difference 
between  the  administrative  agency  of  today 


and  the  FCC  during  the  tenure  of  Mr.  Fly, 
Mr.  [Clifford]  Durr  and  the  other  so-called 
liberals.  Their  liberality  is  extended  only  to 
those  who  share  their  particular  viewpoint. 
Unhappily  the  ACLU  is  still  more  concerned 
with  abridging  rather  than  nurturing  free- 
dom. 


Page  18 


August  2,  1954 


Rex  Howell,  Pres. 
KFXJ-AM-TV  , 
Grand  Junction,  Colo 

P&G  in  Canada 

EDITOR: 

We  are  at  a  loss  to  understand  the  At  Dead- 
line item  you  printed  in  your  June  28  issue 
about  an  alleged  "Switch  in  Canada"  by  Procter 
&  Gamble. 

In  the  first  place,  Procter  &  Gamble  of 
Canada  operates  out  of  Toronto,  riot  Cincin- 
nati. Secondly,  neither  Benton  &  Bowles  nor 
Compton  handles  the  Cheer  and  Oxydol  ac- 
counts. Third,  except  for  one  isolated  case, 
no  switch  from  spot  to  programming  took  effect 
on  July  1.  .  .  . 

J.  A.  MacDonald 
Radio  Dept. 

The  Procter  &  Gamble  Co.  of 

Canada  Ltd. 
Toronto 

[EDITOR'S  NOTE:  The  item  was  obtained  from 
a  reliable  source  which  B-T  had  no  reason  to 
question,  but  B«T  is  glad  to  publish  Mr.  Mac- 
Donald's  letter  to  clear  the  record.]. 

Mr.  Chairman 

EDITOR: 

.  .  .  May  I  say  that  I  found  the  picture  and 
story  treatment  of  the  "Songs  Across  the  Sea" 
presentation  ceremony  recently  held  in  my 
office  [B«T,  July  12]  to  be  both  complete  and 
accurate. 

On  behalf  of  the  officials  of  KSOO  Sioux 
Falls,  S.  D.,  may  I  express  our  collective  ap- 
preciation for  your  kind  cooperation  in  this 
entire  matter. 

Hon.  Karl  E.  Mundt 
■   U.  S.  Senate 
Washington 

Long  WAVE 

EDITOR: 

Noticed  in  the  July  5  issue  of  Broadcasting 
•  Telecasting  the  box  on  page  18  titled  "Freak 
Tv  Signals  Are  Back." 

WAVE-TV  has  had  numerous  long  distance 
signal  reports  and  we  wonder  if  any  other  sta- 
tion can  match  this  list:  Wheatland,  Wyo.; 
Portland,  Me.;  New  Brunswick,  Canada;  Phoe- 
nix, Ariz.;  Wibledon,  N.  D.;  Laurel,  Mont.; 
Havana,  Cuba. 

Charles  W.  Hill,  Prom.  Mgr. 
WA  VE-AM-TV  Louisville,  Ky. 

Beer  Slogans 

EDITOR: 

Kindly  award  the  weekly  goof  award  to 
[your]  recent  article  on  beer  and  baseball  in 
Milwaukee  [B«T,  July  19].  I  doubt  very  much 
that  Fred  Miller  could  ever  prove  that  Blatz 
was  the  beer  that  made  Milwaukee  famous.  I 
think  rather  that  Mr.  Miller  would  be  more 
concerned  with  Schlitz  on  this  score.  ... 

Earl  K.  Straight.  Prog.  Dir. 
WGMA  Miami 

[EDITOR'S  NOTE:  Suds  got  in  a  copy  editor's 

eyes.] 

Broadcasting   •  Telecasting 


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Electronics  Park,  Syracuse,  New  York 
Please  send  me  information  and  detailed  specs  on 
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Get  that  man ! 


He's  Jeffrey  Jones— a  man  with  a  record. 

But  don't  get  us  wrong.  He's  a  sports-minded 
sleuth  with  a  clean  record  of  tracking 
down  big  audiences  in  every  town  he  hits: 

49.8  in  New  Orleans,  top  syndicated  film 
show  in  town  . . .  first  in  his  time  period  in 
Philadelphia,  beating  all  the  competition 
month  after  month! 

And  he's  armed  with  a  new  hard-hitting 
merchandising  plan  that  carries  advertising 
impact  right  to  the  point  of  purchase. 

Here  are  all  the  clues  you  need. 
To  get  your  man— and  top  sales  results- 
just  ask  to  see  The  Files  of  Jeffrey  Jones, 
a  production  of . . . 

CBS  TELEVISION  FILM  SALES 

with  offices  in  New  York,  Chicago,  Los  Angeles,  Boston, 
Atlanta,  Detroit,  St.  Louis,  Dallas  and  San  Franci&co. 
Distributor  in  Canada  is  S.  W.  Caldwell  Ltd.,  Toronto 


in  RESULTS 


Advertisers  experience  proves  "REX's" 
ability  to  produce  sales  .  .  .  the  most 
accurate  measuring  stick  of  any  promo- 
tional effort. 


.  .  in  V1EWERSHIP 

WREX-TV  is  favored  by  viewers  in  the 
WREX-TV  "Grade  A"  area  by  better 
than  a  2  to  1  margin.  This  fact  has 
been  brought  out  in  an  extensive  view- 
ership  survey  just  recently  completed. 
This  dominant  leadership  results  in  a  far 
lower  cost-per-thousand  .  .  .  making 
WREX-TV  your  "best  buy". 

Serving  The  Roekford-Madison  Area 


WREX-TV 


ROCKFORD  -  ILLINOIS 

NETWORK  AFFILIATIONS  •ABC 


our  respects 


to  RICHARD  DIMES  BUCKLEY 


WITH  justifiable  pride,  Richard  Buckley  will 
point  out  that  "the  essence  of  WNEW  is 
originality."  But  the  46-year-old  executive 
who  holds  the  reins  of  one  of  the  nation's 
leading  independent  radio  stations  will  wryly 
acknowledge  "my  early  business  career  is  about 
as  original  as  a  B  movie  script — I  actually 
started  by  selling  magazines." 

This  off-hand  reference  to  Amherst  College 
days  when  young  Mr.  Buckley  trudged  from 
door  to  door  for  the  now  defunct  Delineator 
magazine,  fails  to  derogate  his  climb  to  suc- 
cess as  president  and  general  manager  of  the 
50  kw  New  York  outlet.  Rather,  it  enhances 
a  Horatio  Alger-type  story  built  around  the 
shrewd  and  aggressive  selling  that  reflects  per- 
sonal knowhow. 

For  instance,  take  the  question  of  radio's 
future  in  the  light  of  television.  Mr.  Buckley 
isn't  reluctant  to  express  amazement  that  the 
question  can  be  brought  up  at  this  point. 

"Every  piece  of  research  available,"  he  em- 
phasizes, "indicates  that  people  don't  stop  lis- 
tening to  a  well-managed  radio  station  because 
they  buy  a  television  set."  He  was  once  so- 
licited by  a  publication  seeking  lengthy  com- 
ments on  radio's  future.  Mr.  Buckley  typed 
one  laconic  statement:  "WNEW  was  not  the 
only  place  in  which  one  could  invest  money." 

WNEW  staffers  say  that  one  of  the  more 
frustrating  pastimes  is  to  attempt  to  put  their 
new  boss  into  a  specific  category.  Several,  ob- 
serving his  soft-spoken,  quiet  manner  when  Mr. 
Buckley  first  arrived  at  the  station,  were  ready 
to  vote  him  a  "man  of  distinction"  label.  The 
conclusion  was  withheld,  however,  when  a  sec- 
retary reported  him  streaking  through  Westport, 
Conn.,  in  a  high-powered  Alfa-Romeo. 

WNEW  staffers  were  also  quick  to  learn  too 
that  the  salesmanship  background  of  Mr.  Buck- 
ley didn't  preclude  him  from  active  supervision 
of  the  many  other  facets  of  the  station  opera- 
tion. Al  Trilling,  chief  record  librarian,  vouches 
for  Mr.  Buckley's  almost  encyclopedic  knowl- 
edge of  the  popular  music  that  is  the  station's 
mainstay,  as  well  as  his  uncanny  recollection 
of  the  exact  records  that  are  used  in  any  day's 
programming. 

He,  himself,  best  describes  his  modus  oper- 
andi at  WNEW:  "I  listen.  WNEW  has  a  sound 
of  its  own.  And  when  I  don't  hear  it,  I  call  a 
meeting  of  the  staff  responsible  for  giving 
WNEW  that  special  sound."  And  WNEW 
staffers  will  attest  that  their  chief  isn't  looking 
for  yesses  at  such  programming  and  policy 
discussions. 

Richard  Dimes  Buckley  was  born  of  English 
parentage  in  Providence,  R.  I.,  where  he  at- 
tended the  public  schools  until  his  entrance 
into  Amherst. 

His  rugged  six-foot  frame  allowed  him  to 


balance  a  college  program  that  ranged  from 
classical  studies  to  baseball,  football  and  the 
thriving  extra-curricular  business  of  selling  the 
Buttrick  Co.'s  Delineator.  Mr.  Buckley  whim- 
sically says  "I  think  my  original  fascination 
for  radio  was  based  on  the  comparative  ease 
with  which  it  reached  masses  as  compared  to 
trudging  from  door  to  door." 

After  Amherst,  Mr.  Buckley  went  to  the 
Buttrick  Co.  and  right  up  the  ladder  to  the 
New  York  advertising  department. 

In  1935,  he  moved  into  radio  and  spent 
three  years  with  William  G.  Rambeau  Co.,  , 
station  representative  firm,  before  joining  lohn 
Blair  &  Co.  in  1938. 

It  was  then  Mr.  Buckley  got  his  first  earful 
of  WNEW,  a  Blair  client.  It  was  love  at  first 
listening.  In  the  course  of  securing  for  him- 
self the  vice  presidency  and  ultimately  the  presi- 
dency of  the  Blair  firm,  Mr.  Buckley  built  a 
dream  around  WNEW.  Each  time  he  told  a 
client  of  WNEW's  know-how,  and  each  time  a 
station  client  prospered  through  use  of  WNEW 
methods,  the  dream  became  more  vivid. 

This  year  the  dream  became  a  reality.  Mr. 
Buckley  headed  a  group  which  bought  the 
New  York  independent  [B«T,  April  19].  He 
took  a  seat  behind  a  desk  at  WNEW  and,  as 
far  as  he  is  concerned,  it  is  home  from  now  on. 

Mr.  Buckley  in  1953  married  the  former 
Janice  Dannerth  in  what  the  couple  hoped 
would  be  a  quiet,  simple  ceremony.  But  it 
turned  out  to  be  the  gala  event  of  the  Venice 
1953  social  season,  since  Mr.  Buckley  and  his 
bride  were  the  first  American  couple  to  be  mar- 
ried in  Venice  since  World  War  II.  The  cere- 
mony was  replete  with  royalty  and  other  digni- 
taries in  attendance. 

The  presence  of  the  attractive  Mrs.  Buckley 
is  felt  at  WNEW  through  her  tasteful  innova- 
tions in  the  station's  interior  decoration.  Mr. 
Buckley's  personal  audience  research  sample  is 
completed  by  17-year-old  Richard  D.  Buckley 
Jr.  and  Martha  Ann,  14,  children  by  a  previous 
marriage. 

Golf  and  surf  activities  supply  Mr.  Buckley's 
recreational  needs.  He  points  out  that  since  he 
is  doing  exactly  what  he  wants  to  do — at  the 
place  he  wants  to  do  it — recreation  is  no 
problem. 

And  doing  what  he  wants  to  do  is  spelling 
out  more  successes  for  WNEW  in  terms  of 
excellent  local  programming.  "There  is  noth- 
ing more  vital  to  radio  than  the  well-conceived 
and  well-done  local  program."  Mr.  Buckley 
affirms.  "It  spells  popularity  and  commercial 
success.  WNEW  has  epitomized  this  concept. 
WNEW  will  continue  to  epitomize  this  con- 
cept." 


REPRESENTED  BY 

H-R  TELEVISION,  INC. 


Page  22    •    August  2,  1954 


Broadcasting    •  Telecasting 


987  miles  west 

of  Madison  Avenue, 

on  the  Main  Line,  lies  Iowa.  Have  you  ever  seen 
Iowa  corn  fields  in  late  June?  A  New  Englander, 
enjoying  the  experience  for  the  first  time,  said  they 
looked  like  green  corduroy.  We,  with  a  television 
station  to  grind,  prefer  to  think  of  them  a  short  time 
later,  when  the  green  has  turned  into  golden  buying 
power.  Iowa's  corn  yield,  a  billion  dollars  annually, 
is  the  highest  of  all  states. 

Have  you  ever  heard  the  cry  "sue-ee-e"  bring  ham- 
on-the-hoof  to  feeding  troughs?  In  Iowa  hog-calling 
is  a  fine  art,  and  its  practitioners  hang  their  master- 
pieces in  ever-growing  bank  accounts.  Iowa  leads 
the  nation  in  the  production  of  meat  animals  and 
in  cash  farm  income  from  their  sale. 


Another  sound  that  breaks  the  good  clean  air  of 
Iowa  is  "here  chick,  chick,  here  chick."  It  means 
spending  money  to  most  Iowa  farmwives.  Poultry 
sums  aren't  chicken  feed,  either.  The  value  of  Iowa's 
poultry  exceeds  that  of  any  other  state. 

But  agricultural  Iowa  is  slightly  less  than  half  of 
the  |  story.  Industrial  Iowa  contributes  an  annual 
value  of  manufactured  products  which  exceeds  the 
income  ($2.3  billion  last  year)  from  farming. 

Folks  around  these  parts  have  been  oriented  to 
WMT  radio  for  three  decades  and  WMT-TV  doesn't 
need  a  slide  rule  to  measure  station  loyalty.  The 
high  regard  which  makes  Eastern  Iowans  say  "Turn 
to  Channel  2"  is  beyond  statistics. 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  23 


Boot  hMe 
on  KOA-TV 


In  Denver  Television,  your  best  bet 
is  KOA-TV.  Study  the  ARB  dope  sheet  to 
see  why! 

In  the  June,  1954  ARB,  KOA-TV 
placed  first  in  quarter  hour  wins  -  Sunday 
thru  Saturday,  6  p.m.  to  sign  off  -  going 
away!  KOA-TV  topped  the  field  by  a  full 
19%  more  than  the  second  place  station. 

QUARTER  HOUR  WINS 

Monday  thru  Saturday  -  6  p.m.  to  sign  off 


Wins 


Pet. 


WIN  | 
Place! 

Show 

Alto  I 
ran 


KOA-TV 


Station  B 


Station  C 


Station  D 


81.5  47 


26.0 
18.0 


28 
15 
10 


And  KOA-TV's  pure  bred  ACADEMY 
THEATRE,  by  far  Denver  Television's  surest 
thing,  is  a  typical  example  of  KOA-TV's 
thoroughbred  programming.  ACADEMY 
THEATRE'S  average  quarter-hour  rating 
of  17  really  pays  off  on  each  1- minute 
ticket.  Savemore  Drugs  of  Denver  cashed 
in  over  $2000.00  in  merchandise  sales  on 
ONE  $79.50  ACADEMY  THEATRE  spot. 

To  boot  home  a  winner  in  Denver, 
place  your  money  on  the  nose  of  the  West's 
best  bet...  KOA-TV. 


&UC  Petty 


RADIO-TV  NEWSREEL 


AUSTIN  PACKAGING  Co.,  Baltimore,  debuts  on  television  with  sponsorship  of  Kitchen 
Karnival  of  Fun  on  WBAL-TV  that  city.  L  to  r:  Bill  Mason,  WBAL-TV  sales  staff;  Jack 
Hoffenberg,  Hoffenberg  Adv.  Agency;  Ernest  Fox,  Austin  president;  Don  McKee, 
show's  merchandising  manager,  and  Irv  Samuels,  Hoffenberg  Adv. 


ANNOUNCEMENT  schedule  on  WGLV 
(TV)  Easton,  Pa.,  by  Hampton  Chevrolet, 
Easton,  is  arranged  by  (I  to  r)  W.  H. 
Blackton  and  Charles  Norelli,  sales  man- 
ager and  president,  respectively,  of  the 
sponsoring  firm,  and  William  Latham, 
WGLV  account  executive. 


HARRY  ENGLAND  (seated),  president  of 
Gulf  Bottlers  Inc.,  signs  for  one  of  the  larg- 
est WDSU  New  Orleans  spot  campaigns. 
L  to  r:  A.  Louis  Read,  WDSU  vice  presi- 
dent and  commercial  manager;  Hal  Math- 
ews, WDSU  sales,  and  James  Aldige  Jr., 
of  James  Aldige  Jr.  &  Assoc.,  agency. 


A  NEW  RADIO  SERIES,  At  Home  with  Marilyn  Cantor,  is  contracted  on  WINS  New 
York.  The  negotiators  (I  to  r):  Harold  Deutsch,  WINS;  Robert  Miller,  Miller  Adver- 
tising Agency;  Miss  Cantor,  and  sponsors  Hyman  and  Ralph  Loshen,  builders.  The 
9-10  a.m.  series  is  designed  for  new  home  buyers. 


Page  24    •    August  2,  1954 


Broadcasting    •  Telecasting 


ROAD 


CAST 


VIDEO 


M  i  N  T 


BOOK  (2' 


These  two  books  constitute  a  TV  sta- 
tion operator's  "bible."  Together  they 
present  240  pages  of  descriptive 
information,  system  diagrams,  tables, 
data,  specifications,  prepared  on  a 
professional  level  and  designed  to 
serve  as  a  Video  buying  and  plan- 
ning guide.  The  two  books  represent 
the  most  complete  authoritative  and 
up-to-date  presentation  of  this  kind 
in  the  Broadcast  industry.  For  your 
copies,  ask  your  RCA  Broadcast  Sales 
Representative,  or  write  Dept.  H-22, 
RCA  Engineering  Products,  Camden, 
N.  J.  on  your  station  letterhead.  In 
Canada,  write  RCA  Victor  Ltd., 
Montreal. 


BROADCAST 

VIDEO 

EQU'PMENT 

for 

TELEVISION 


CJOLfiJLE-m-S 


BOOK  1 


Studio  Cameras 
Field  Camera 
Camera  Accessories 
Lenses 
TV  Audio 
Custom  Equipment 
Switching 
Monitors 
Amplifiers 
Special  Effects 
Rack  Equipment 
Plugs,  cables, 
cords,  etc. 


BOOK  2 

Film  Camera 
Projectors 
Film  Accessories 
Slide  Equipment 
Kinephoto  &  Developers 
Monoscope 
Mobile  Unit 
Microwave  Relay 
Sync  Equipment 
Power  Supplies 
Lighting 
Equipment  Lists 


RADIO  CORPORATION 

ENGINEERING  PRODUCTS  DIVISION 


of  AMERICA 

CAMDEN,  N.J. 


#W  5,000 


O.5.  MV/M 


WESTERN  MICHIGAN'S  MOST  POWERFUL  INDEPENDENT 

MUSIC  •  NEWS  •  SPORTS 
19  HOURS  A  DAY  •  1360  KC. 

Covering  1,719,000  population  in  the  primary  area  ...  in- 
cluding a  metropolitan  market  of  272,000  in  the  Kalamazoo- 
Battle  Creek  area  alone  .  .  .  and  a  rich  market  of  84,000 
prosperous  commercial  farms.  It  all  adds  up  to  Western 
Michigan's  best  regional  buy. 

National  Representative:  Forjoe  and  Co.,  Inc. 
In  Detroit:  Michigan  Spot  Sales 


WKMI  •  STEERE  BROADCASTING  CORP. 

KALAMAZOO,  MICHIGAN 


Page  26    •    August  2,  1954 


IRVING  A.  ECKHOFF 


on  all  accounts 

IRVING  A.  ECKHOFF,  vice  president  and 
general  manager  of  the  Hollywood  advertising- 
public  relations  firm  of  Roche-Eckhoff  &  Lee, 
believes  a  man  should  know  what  he  is  doing 
and  have  fun  at  it,  too. 

Born  in  San  Rafael.  Calif.,  he  graduated 
from  Occidental  College,  Los  Angeles,  in  1927 
with  a  BA  in  economics.  His  background  in- 
cludes sports  writing  for  the  Los  Angeles  Times, 
writing  Pete  Smith  M-G-M  movie  shorts  and 
editing  a  Los  Angeles  community  newspaper 
before  "drifting"  into  publicity.  In  1939,  he 
established  a  public  relations  firm  with  Frank 
Roche  and  gradually  assumed  the  advertising 
accounts  of  the  firm's  clients. 

During  the  war,  Mr.  Eckhoff  was  information 
chief  of  the  Southern  California  Office  of  Price 
Administration  and  by  1946,  "glad  to  get  back 
to  private  enterprise,"  he  resumed  full  activity 
in  the  firm.  Affable  and  witty,  he  handles 
radio-tv  advertising  for  such  Roche-Eckhoff  & 
Lee  clients  as  Sally  Shops  (womens  wear), 
Rislone  oil  alloy.  Champale  malt  liquor,  Per- 
maglass  water  heaters,  Agua  Caliente  and  Del 
Mar  race  tracks,  and  Caloric  gas  stoves. 

During  the  war,  downtown  newspapers 
reached  their  advertising  peak,  he  states  as  a 
long  time  resident  of  Southern  California,  but 
since  then  the  trend  has  been  toward  radio-tv 
in  this  region.  At  present,  "The  best  adver- 
tising dollar  is  in  radio,"  he  states.  Peak 
traffic  hours  in  Southern  California,  with  its 
millions  of  motor  vehicles,  are  especially  ef- 
fective in  producing  radio  advertising  results, 
he  points  out  in  elaborating  on  this  belief. 

Describing  himself  as  a  former  "slow  quar- 
ter-miler,"  Mr.  Eckhoff,  current  president  of 
the  Tiger  (Occidental)  Track  Team  Alumni 
Assn.,  still  finds  relaxation  watching  track 
meets.  Also  a  tireless  supporter  of  the  Holly- 
wood Ad  Club,  he  is  its  vice  president  for 
public  relations.  He  recently  headed  the  Ad- 
vertising Assn.  of  the  West  award  selection 
committee  for  radio-tv  commercials  [B»T,  July 
19]. 

Married  in  1927  to  the  former  Mary-Macy 
Staats,  Mr.  Eckhoff  now  enjoys  the  two  grand- 
children presented  him  by  daughter  Mrs.  Betty 
Evans.  His  other  daughter  is  Barbara,  21,  a 
Stephens  College,  Mo.,  graduate. 

Broadcasting   •  Telecasting 


CHUM0™ 


The  signs  of  Chariotte  are  signs  of  a  market 
more  important  by  far  than  city  size  indicates. 

Take  wholesaling,  for  example: 

So  populous  and  so  rich  is  the  area  Charlotte  serves 
that  the  city's  wholesale  sales  barrel  up  to  a 
$334,000,000  total*— 36th  among  the  nation's  cities. 

Charlotte's  wholesale  sales  are  almost  triple  those  of  any  other 
Carolina  city  —  surpass  Toledo,  Rochester  and  Providence  —  exceed 
the  individual  totals  of  fifteen  sovereign  states. 

Also  wholesalers  (of  your  advertising  message)  are  Charlotte's 
two  great  area  stations — 50,000  watt  WBT  and  top  power 
WBTV,  100,000  watts  on  Channel  3.  Charlotte's  wholesalers, 
with  the  help  of  Charlotte's  two  wholesale  advertising 
media,  will  do  a  wonderful  job  for  your  product. 

*"Merchont  Wholesalers"  only  —  Soles  Management,  1953 


Caoe^iaae  ta  Match  the  MasJzei 

Represented  Nationally  by  CBS  Radio  and  Television  Spot  Sales 


WBT -WBTV 


CHARLOTTE,    N.  C. 


The  Radio-TV  Services 
of  the  Jefferson  Standard 
Life  Insurance  Company 


II 


THE  MAGIC  OF  YOUTH ! 


ZIV 


DEAR  MR. ADVERTISER, 
MILLIONS  HAVE  APPLAUDED 
US  ON  STAGE, RADIO,  IN 
BOOK'S  AMP  MAGAZINES. 
NOW,  WE'RE  READY  TO 
SELL  FOR  V^OU  IN  TV's 
MIGHTIEST  SELLING  FORCE, 
FAMILy  SITUATION  COMED/, 
WHEN  FAMILIES  SEE  THEM- 
SELVES AS  THE  ARCHERS, 
y&U VE  GOT  THEM  B/ 
TH  E  EM  OTIONS, B ETTER 
WRITE,  WIRE  OR  PHONE 
TOVAV,  LOVES) 


NOW  READY  IN 


*  BOBBY  ELLIS  as  DEXTER 

*  MARY  BRIAN  as  MRS.  ARCHER 
•k  JOHN  ELDREDGE  as  MR.  ARCHER 


BRILLIANT,  COMPATIBLE 


[IV  TELEVISION  PROGRAMS,  INC. 

1529  MADISON  ROAD,  CINCINNATI,  OHIO 
NEW  YORK  HOLLYWOOD 


don't UPICK  BLIND" 

IN  SHREVEPORT! 


LOOK  AT  KWKH'S 


JAN. -FEB.,  1954  —  SHARE  OF  AUDIENCE 


KWKH's  radio  competition  consists  of 
three  network  affiliates,  plus  one  inde- 
pendent. But  look  at  the  Hooper-proved 
dominance  of  KWKH  in  Metropolitan 
Shreveport  —  morning,  afternoon  and 
night! 


TIME 

KWKH 

STATION  6 

STATION  C 

STATION  D 

STATION  E 

MON.  thru  FRI. 
8:00  A.M.  -  12:00  Noon 

38.1 

19.5 

6.2 

16.0 

19.5 

MON.  thru  FRI. 
12:00  Noon  -  6:00  P.M. 

44.3 

21.2 

9.2 

6.1 

19.4 

SUN.  thru  SAT.  EVE. 

6:00  P.M.  -  10:30  P.M. 

54.6 

11.2 

8.5 

24.0 

look  at  KWKH'S  SAMS  AREA! 


50,000-watt  KWKH  obviously  gives  you  far  more  than  the 
Metropolitan  area.  KWKH  is  heard  in  22.3%  more  daytime 
homes  than  all  other  Shreveport  stations  combined,  and  at  _ 

TEXAS 

the  lowest  cost  per-thousand-listeners! 


KWKH 

A  Shreveport  Times  Station 

|  TEXAS  


SHREVEPORT,  LOUISIANA 


50,000  Watts  •  CBS  Radio 


The  Branham  Co. 
Representatives 


Henry  Clay 
General  Manager 


Fred  Watkins 
Commercial  Manager 


ARKANSAS 


BROADCASTING 
TELECASTING 

August  2,  1954  Vol.  47,  No.  5 


CONGRESS  IN  HOMESTRETCH 
SPURS  RADIO-TV  ACTIVITY 

It's  been  a  busy  two  years  for  broadcasting.  No  major  communica- 
tions legislation  has  been  passed,  but  three  studies  are  in  pros- 
pect as  adjournment  nears:  Bricker's  on  networks,  Potter's  on  uhf, 
Jenner's  on  allowing  radio-tv  during  proceedings.  Predicted  at  the 
FCC-  a  boost  in  the  multiple  ownership  limits  to  five  v's,  two  u's. 


A  WEARY  83d  Congress  is  nearing  adjourn- 
ment, but  it  has  enough  steam  left  for  three 
post-adjournment  studies  that  could  lead  to 
tighter  regulation  of  radio  and  television. 

Aside  from  the  investigations,  the  83d  left 
a  warning  that  the  84th  Congress  may  legislate 
beer  and  wine  advertising  off  the  air  unless  radio 
and  television  advertisers  tone  down  commer- 
cials. 

Although  it  passed  no  important  legislation 
in  the  radio-tv  field,  the  83d  laid  the  ground- 
work for  action  by  its  successor,  and  it  intends 
to  dig  farther  before  the  84th  Congress  con- 
venes. At  least  three  projects,  all  in  the  Senate, 
will  continue  through  the  summer  and  fall: 

Bricker  on  Networks 

•  On  networks.  Sen.  John  W.  Bricker  (R- 
Ohio),  chairman,  Senate  Interstate  &  Foreign 
Commerce  Committee,  told  B»T  last  week  that 
a  probe  will  be  conducted  during  the  coming 
recess.  It  will  be  in  the  form  of  a  quiet  and 
methodical  staff  study  with  findings  reported  to 
the  committee  in  the  next  Congress. 

•  On  uhf.  Action  here  is  at  an  increased 
pace: 

1.  Sen.  Edwin  C.  Johnson  (D-Colo.),  who  re- 
tires from  the  Washington  political  arena  at  the 
end  of  the  year,  managed  last  week  to  get  what 
he  called  a  "sliver"  instead  of  a  "slice"  of 
his  proposed  10%  Federal  excise  tax  cut  for  the 
uhf  set  maker. 

2.  The  Potter  Subcommittee  is  on  the  verge 
of  coming  up  with  an  answer  on  whether  or 
not  a  voluntary  agreement  can  be  reached  by 
manufacturers  to  produce  only  all-band  re- 
ceivers. 

3.  This  same  subcommittee  also  is  about 
to  announce  the  slate  of  technical  experts  who 
will  make  up  the  ad  hoc  committee  to  lend 
it  advice  on  what  is  economically  and  engineer- 
ing^ feasible  to  break  the  uhf  allocation  bottle- 
neck. This  advisory  unit  will  work  through 
1954,  and  come  up  with  its  uhf  evaluation  by 
the  next  Congress. 

An  interim  report,  summarizing  the  current 
economic  status  of  uhf,  is  under  preparation  by 
the  subcommittee  staff. 

•  On  radio-tv  coverage  of  Congress.  A  Sen- 
ate Rules  subcommittee,  headed  by  Sen.  Wil- 
liam E.  Jenner  (R-Ind.),  is  holding  hearings  on 
committee  procedures.  Among  the  top  consid- 
erations: What  part  should  live  radio  and  tv 
play?  This  study  is  expected  to  continue  at 
least  through  the  summer  (see  story  page  53). 

The  Congress  in  its  second  session  ran  the 
gamut  of  the  radio-tv  field.  It  dug  into  the 
status  of  uhf,  license  fees  and  live  coverage  of 


committees.  It  flirted  with  the  radio-tv  net- 
work structure,  beer  advertising  on  the  air- 
waves, international  tv  and  multiple  owner- 
ship of  tv  stations. 

The  results  abounded  last  week.  Aside  from 
the  activity  in  uhf  and  on  the  approaching  net- 
work study,  these  markers — all  because  of  Con- 
gressional interest — were  planted  in  official 
Washington: 

•  FCC  now  is  expected  to  boost  the  limit  of 
tv  stations  owned  by  the  same  entity  from  five 
outlets  to  seven,  of  which  not  more  than  five 
can  be  vhf.  Speculation  is  that  the  Commission 
will  announce  its  decision  this  week  or  next 
week.  The  decision  would  make  final  an  original 
proposal  by  the  FCC  that  it  loosen  the  limita- 
tion to  include  uhf. 

•  Radio-tv  media  got  an  indirect  warning 
from  House  Interstate  &  Foreign  Commerce 
Committee  members  that  they  should  pay  less 
attention  to  "suds"  commercials — beer  and 
wine — or  face  the  consequences  in  the  Congress 
to  come.  This  was  the  conclusion  reportedly 
reached  last  Thursday  when  Chairman  Charles 
Wolverton  (R-N.  J.)  met  with  his  committee 
behind  closed  doors. 

Sen.  Bricker  last  week  formally  confirmed 
B»T's  exclusive  story  of  July  19  that  he  planned 
an  investigation  of  network  operations.  In  a 
statement  (see  box,  right)  he  made  it  plain 
that  (1)  a  probe  will  be  conducted,  (2)  it  will 
be  for  the  present  on  the  basis  of  a  preliminary 
exploration  during  the  Congressional  recess,  and 
( 3 )  he  still  believes  the  network  role  in  radio-tv 
is  a  subject  for  the  full  committee  to  ponder  in 
open  hearing. 

Also,  the  Senator  underscored  his  intention 
to  conduct  an  inquiry  not  with  the  purpose  of 
enacting  legislation  to  regulate  the  networks  but 
to  find  out  "whether  such  a  step  would  be  in 
the  interests  of  the  general  public  and  the  radio 
and  television  industry." 

Is  It  Still  Jones? 

Still  conjecture,  however,  was  whether  Sen. 
Bricker  would  hire  an  outside  person  to  act  as 
a  consultant  or  as  an  assistant  in  this  staff 
study.  It  is  known  that  Robert  F.  Jones,  Wash- 
ington attorney,  was  seriously  considered  to 
head  the  project,  and  presumably  he  still  is  the 
leading  contender  should  Sen.  Bricker  decide  to 
hire  an  outsider. 

It  was  pointed  out  that  the  committee  believes 
it  has  the  staff  available  to  conduct  a  pre- 
liminary investigation,  whether  or  not  an  out- 
side expert  is  appointed.  Two  people  in  par- 
ticular have  been  mentioned:  Nicholas  Zapple, 
the  committee's  professional  staff  member  on 


communications,  and  Robert  D.  L'Heureux, 
also  a  professional  staff  member  (business  and 
consumer  interests  subcommittee). 

It  is  doubtful  now  whether  Sen.  Bricker  will 
make  any  formal  statement  to  the  full  com- 
mittee. The  chairman  of  the  Commerce  Com- 
mittee holds  a  powerful  position.  Members  of 
the  committee,  for  the  most  part,  are  aware  of 
the  impending  staff  study.  And  Sen.  Bricker 
already  has  both  the  authority  and  the  funds 
to  start  the  probe  at  any  time  he  sees  fit.  His 
target  date:  as  soon  as  Congress  adjourns. 

Meanwhile,  FCC  Comr.  Robert  L.  Lee,  asked 
at  a  Tuesday  National  Press  Club  luncheon 
whether  he  favored  the  Bricker  bill  (S  3456) 
which  would  authorize  FCC  to  license  and 
regulate  the  networks,  said  he  did  not  favor 
legislation  nor  did  he  think  it  necessary  "at  this 
time."  Comr.  Lee  spoke  to  the  Press  Club  au- 
dience on  "Labels.  Libels  and  Equal  Time"  (see 
story  page  50). 

Comr.  Lee  said  FCC  has  under  authority  of 


As  Bricker  Sees  It 

THIS  IS  the  full  statement  made  to  B»T 
last  week  by  Sen.  John  W.  Bricker 
(R-Ohio),  chairman  of  the  Senate  Com- 
merce Committee,  bringing  into  focus 
his  plan  for  a  network  study: 

"At  the  time  I  introduced  on  May  12, 
1954,  my  bill,  S  3456,  to  provide  for  the 
regulation  of  networks,  I  stated  that  it 
was  my  inten- 
tion to  have 
the  staff  of  the 
Senate  Inter- 
state &  For- 
eign Com- 
merce Com- 
mittee investi- 
gate the  entire 
problem  dur- 
ing the  recess 
of  the  Con- 
gress and  re- 
port back  to 
the  Commit- 
tee in  January 
of  next  year. 

"That  is  still  my  intention.  I  am  not 
committed  to  the  regulation  of  radio 
and  television  networks.  I  do  not  know, 
pending  a  study  of  the  problem,  whether 
regulation  of  the  networks  is  necessary 
or  whether  such  a  step  would  be  in  the 
interests  of  the  general  public  and  the 
radio  and  television  industry. 

"It  is  for  this  reason  I  have  directed 
the  staff  of  the  Committee  to  study  the 
overall  problem.  The  results  of  that 
study  will  be  presented  to  the  Committee 
next  year  for  its  consideration  of  any 
pending  legislation  on  the  subject  of  net- 
work operations. 

"This  is  a  matter  of  great  public  inter- 
est. It  is  of  great  economic  and  political 
import  and  should  be  determined  after 
thorough  hearing  by  the  full  committee." 


SEN.  BRICKER 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  31 


HILL  BUSY  ON  RADIO-TV  MATTERS 


the  Communications  Act  "a  reverse  English 
rule"  (on  chain  broadcasting)  which  permits 
FCC  to  have  indirect  control  of  networks 
through  their  owned  and  operated  stations. 

The  uhf  scene  was  dominated  by  a  twist  to 
the  federal  excise  reduction  on  uhf-equipped 
sets  asked  by  Sen.  Johnson. 

A  doubting  Senate  Finance  Committee  grudg- 
ingly approved  an  unusual  version  of  the  Sena- 
tor's original  amendment  that  would  have  elimi- 
nated the  whole  10%  excise. 

The  committee  listened  to  Sen.  Johnson  in 
executive  session  Monday.  When  the  meeting 
was  over  an  amendment — only  faintly  recog- 
nizable as  that  proposed  by  the  Coloradan — 
was  tacked  onto  a  House-passed  catch-all  tax 
bill  (HR  6440).  The  committee  vote  split,  but 
carried. 

The  amendment  adopted  would  provide  a  $7 
tax  credit  on  tv  sets  which  incorporate  "a  device 
for  receiving  uhf  signals"  sold  by  manufacturers 
on  or  after  July  26,  1954. 

Sen.  Johnson,  who  fought  an  uphill  battle  in 
committee,  commented  later  that  he  had  asked 
for  a  "slice  of  bread"  but  had  come  out  with  a 
"sliver." 

The  committee  heard  Sen.  Johnson  and  also 
Sen.  Charles  E.  Potter  (R-Mich.),  chairman  of 
the  Senate  Communications  Subcommittee.  Sen. 
Potter  lent  his  weight  to  the  Johnson  argument, 
which  was  disputed  during  the  session  by  an 
-official  of  the  Treasury  Dept. 

The  Treasury  spokesman  warned  that  the 
Johnson  amendment  would  deprive  the  Govern- 
ment of  some  $115  million  in  yearly  revenue. 
The  $7  credit  was  placed  at  a  $50  million  loss 
to  the  Government. 

Bill  Has  Road  to  Travel 

The  bill  still  has  a  road  to  travel  in  Congress. 
The  Senate  must  consider  the  measure  and  then 
it  will  head  for  conference. 

A  puzzled  industry,  which  had  looked  to  the 
Johnson  proposal  as  a  method  of  aiding  uhf  by 
building  set  circulation,  wondered  aloud  just 
what  effect  the  "credit"  would  have  on  set 
maker  plans. 

During  the  Potter  hearing  on  uhf — which  by 
its  very  nature  became  a  Capitol  Hill  headliner 
for  the  broadcast  industry  during  the  83d  Con- 
gress— witnesses  had  estimated  that  the  retail 
price  differential  between  vhf  and  uhf  sets  varies 
from  $20  to  $40.  It  is  estimated  unofficially 
that  the  "credit"  adopted  by  the  Finance  Com- 
mittee possibly  would  cut  the  differential  from 
$10  to  $28.  Thus,  the  difference  would  be 
greater  for  the  lower  priced  models,  smaller 
for  the  higher  priced  sets. 

But  the  action  also  dusted  off  the  oft-asked 
question  when  such  "compromises"  are  struck: 
What  will  the  manufacturer  do  about  his  set 
production  if  he  is  burdened  with  additional 
bookkeeping  to  keep  up  with  his  tax  "credit"? 

It  was  understood  the  $7  figure  was  selected 
because  that  was  an  estimated  cost  for  a  uhf 
tuner. 

The  committee  also  adopted  an  amendment 
which  would  seek  to  define  more  closely  what 
articles  in  the  manufacture  of  radio-tv  receivers 
are  subject  to  the  excise  tax.  Receivers  made 
for  the  military,  for  municipality  and  other 
services  contained  some  parts  which  were  sub- 
ject to  the  excise  tax.  Thus,  the  Government 
was  paying  an  excise  tax  on  certain  equipment 
for  which  it  was  repaid  by  the  manufacturer. 
The  amendment  exempts  from  the  federal  ex- 
cise levy  articles  used  in  the  manufacture  of 
"non-taxable  articles"  (certain  receiver-trans- 
mitters, etc.)  and  specifies  an  exemption  for 
"non-entertainment-type"  radio  and  tv  parts 

Page  32    •    August  2,  1954 


other  than  tubes  and  cabinets. 

The  expected  FCC  action  in  lifting  the  five- 
station  limit  under  common  ownership  is  seen 
as  a  direct  result  of  the  introduction  of  Sen. 
Johnson's  bill  (S  3350)  on  multiple  ownership. 
That  measure  actually  plowed  the  furrow  along 


Honors  to  Big  Ed 

ESTEEM  in  which  Sen.  Edwin  C.  (Big 
Ed)  Johnson  (D-Colo.)  is  held  by  his 
colleagues  on  both  sides  of  the  aisle  was 
demonstrated  July  25  when  a  dozen  and 
a  half  legislators  attended  an  informal 
farewell  dinner  for  him — in  the  midst  of 
the  Senate  filibuster  then  in  its  ninth  day. 

Sen.  Johnson  has  announced  his  inten- 
tion of  retiring  from  Congress  at  the 
close  of  the  current  session  but  is  the 
Democratic 
candidate  for 
the  governor- 
ship of  his  na- 
tive Colorado. 
He  will  termi- 
nate 18  years 
in  the  Senate, 
during  most  of 
which  time  he 
was  a  key  fig- 
ure and  after- 
ward chair- 
man of  the 
Senate  Inter- 
state &  For- 
eign Commerce  Committee  and  became 
its  foremost  expert  on  communications 
legislation.  As  chairman  he  was  regarded 
as  a  sort  of  "super  chairman"  of  the  FCC. 

Attending  the  dinner  at  the  Motion 
Picture  Assn.  headquarters  were  Majority 
Leader  Knowland,  of  Calif.;  Sens.  Langer 
(R-N.  D.);  Schoeppel  (R-Kan.);  George 
(D-Ga.):  Symington  (D-Mo.);  McCarran 
(D-Nev.);  Long  (D-La.);  Holland  (D-Fla.); 
Cordon  (R-Ore.);  Stennis  (D-Miss.); 
Felton  M.  Johnson,  secretary  to  the 
Minority;  the  four  Colorado  Congress- 
men, Rogers,  Hill,  Chenoweth,  Aspinall, 
and  Ed  Cooper,  television  expert  of  the 
Motion  Picture  Assn.  and  former  execu- 
tive assistant  to  the  Senate  Majority 
Leader,  former  Sen.  Ernest  McFarland 
(D-Ariz.). 

Sen.  Johnson  also  was  presented  a 
gavel  at  a  farewell  breakfast  for  him  by 
employes  of  the  Senate  Interstate  &  For- 
eign Commerce  Committee  Saturday 
morning  at  the  Vanderbilt  Room  in  the 
Capitol. 


SEN.  JOHNSON 


which  the  Senate  Potter  Subcommittee  seeded 
its  uhf  study. 

Upshot  of  the  uhf  inquiry,  which  considered 
multiple  ownership  among  other  things,  was  an 
apparent  sentiment  among  Senators  that  FCC's 
plan  looked  good  to  them. 

Sen.  Johnson's  measure,  which  called  for  a 
formula  of  tv  station  ownership  that  would 
have  put  into  effect  a  two-for-one  swap  (uhf 
for  vhf),  never  got  off  the  ground  but  provided 
the  uhf  inquiry  with  wings. 

At  the  same  time,  the  Senate  Commerce 
Committee  during  its  hectic  days  of  this  Con- 
gress managed  to  deflect  the  FCC's  license  fee 
schedule  which  was  about  to  be  made  final 
under  direction  of  the  Budget  Bureau.  Again, 
the  play  was  subtle  and  action  came  via  resolu- 
tion of  the  committee,  not  legislation. 


In  both  the  uhf-multiple  ownership  and 
license  fee  studies  two  Senators  played  leading 
parts:  Sen.  Johnson,  the  Senator  most  knowl- 
edgable  in  the  radio  arts,  and  the  newly- 
appointed  Communications  Subcommittee  chair- 
man. Sen.  Potter. 

The  rise  of  Sen.  Potter  in  the  field  of  com- 
munications in  the  Senate  in  the  past  few 
months  has  been  a  singular  development  of  the 
83d  Congress. 

Sen.  Johnson  (in  the  first  session  of  the  83d 
Congress)  also  left  an  imprint  in  a  particular 
technical  phase  of  the  communications  field 
which  in  the  waning  days  of  the  Congress  was 
undone  by  an  apparent  unknowing  House  com- 
mittee. 

International  Tv 

The  House  Foreign  Affairs  Committee  which 
for  many  months  had  been  toying  with  a  resolu- 
tion bequeathed  it  by  the  Senate — and  originat- 
ing from  the  Senate  Foreign  Relations  Com- 
mittee— filed  a  most  unusual  report  on  the 
resolution  dealing  with  international  tv  [B#T, 
July  26]. 

At  the  outset,  the  Senate  committee  approved 
the  resolution  suggesting  a  wholesale  study  of 
telecommunications  with  particular  emphasis  on 
the  use  of  transatlantic  television. 

When  it  got  to  the  floor,  Sen.  Johnson 
amended  the  bill,  ripping  from  it  the  provisions, 
which  would  have  permitted  a  study  of  the 
projected  NARCOM  relay  system  from  North 
America  to  Europe,  supported  by  William 
Halstead,  president  of  Unitel  Inc.,  New  York, 
a  telecommunications  and  planning  firm. 

But  the  House  committee  in  its  report  re- 
focused  attention  to  NARCOM  by  pointing  out 
that  linking  of  North  America  to  Europe  was 
now  engineeringly  feasible. 

As  an  indication  of  the  House  committee 
confusion — the  bill  was  passed  and  sent  to  the 
White  House  without  further  consideration — 
the  date  of  Dec.  31,  1954,  which  in  1953  was 
placed  in  the  resolution  to  permit  a  period  of 
study  by  a  specially  appointed  commission,  was 
retained.  This  gives  the  commission — which 
will  be  made  up  of  Senators,  Congressmen  and 
industry  people — less  than  six  months  to  ex- 
plore a  field  which  has  many  ramifications. 

Bryson  Bill  Activity 

As  Congress  churned  toward  adjournment, 
the  Wolverton  Committee  Thursday  plunged 
into  consideration  of  HR  1227 — the  Bryson 
bill  which  would  bar  alcoholic  beverage  adver- 
tising from  all  media,  including  radio-tv. 

The  House  group  already  had  held  extensive 
public  hearings  on  the  measure.  The  Senate 
also  had  heard  testimony  on  the  companion 
Langer  bill  (S  3294). 

Reportedly  a  member  of  the  House  com- 
mittee asked  that  the  newspaper  provision  be 
stricken  from  the  bill  and  the  measure  be 
applied  only  to  the  broadcast  media.  The  com- 
mittee members,  however,  thought  such  a  move 
would  be  discriminatory.  Subsequent  moves  to 
report  the  bill  out  en  toto  were  beaten  down 
but  not  before  members  agreed  that  unless  air 
commercials  on  beer  or  wine  are  toned  down 
the  House  committee  next  year  would  be  more 
receptive  to  turning  the  bill  loose  on  the  House 
floor  and  most  likely  to  insure  passage. 


Broadcasting 


Telecasting 


ADVERTISERS  &  AGENCIES 


MOGUL,  REPRESENTATIVES  AGAIN  JOUST 
ON  SINGLE  VS.  DUAL  RADIO  RATE  ISSUE 

Mogul:  Single-rate  stations  don't  do  a  good  job.  Eastman,  for  SRA: 
Major  agencies  overwhelmingly  favor  a  single  rate. 


MR.  EASTMAN 


DEBATE  over  the  merits  of  a  single  rate  card 
for  radio  stations  versus  two  sets  of  rates,  one 
for  national  advertisers,  one  for  local  retailers, 
was  resumed  last  Wednesday  in  New  York 
between  Emil  Mogul,  president  of  his  own 
advertising  agency.  Emil  Mogul  Co.,  and  the 
station  representatives,  who  had  begun  the 
argument  two  weeks  earlier  [B»T,  July  19]. 

Again,  Mr.  Mogul  spoke  for  the  two  rate 
system,  declaring  that  stations  with  single  rates 
for  all  advertisers 
don't  attract  retail 
clients  and  don't  do 
as  good  a  job  for 
them  as  stations 
with  two  rate  scales. 
He  argued  particu- 
larly for  the  exten- 
sion of  discounts  be- 
yond the  usual  rate 
card  maximums  of 
312-  or  in  a  few 
cases  6  2  4  - 1  i  m  e 
rates,  stating  that 
the  advertiser  who 
guarantees  a  station 
a  year-long  schedule  of  25,000  spots  deserves 
a  better  rate  than  the  man  who  buys  65  spots 
in  13  weeks. 

Again,  the  representatives  argued  in  favor 
of  a  single  rate  card  for  all  advertisers,  wheth- 
er national  or  local.  Robert  Eastman  of  John 
Blair  &  Co..  chairman  of  a  rate  research  com- 
mittee set  up  in  March  by  Station  Representa- 
tives Assn.  to  study  this  question,  read  a  com- 
mittee report  urging  "all  stations  not  already 
on  the  single  rate  to  make  plans  now  to  get 
there  as  quickly  as  possible." 

Again,  the  session  started  off  fairly  calmly 
and  worked  up  to  a  crescendo  in  which  emo- 
tions seemed  about  to  take  control  of  the  situa- 
tion when  time  was  called  for  the  day  and  the 
disputants  agreed  to  postpone  further  debate 
to  a  private  meeting  without  the  presence  of 
the  advertising  newsmen  who  attended  both 
sessions  already  held. 

Mr.  Mogul,  who  had  been  host  at  the  earlier 
luncheon,  at  the  Waldorf-Astoria,  and  seven 
members  of  his  staff  were  guests  last  week  of 
SRA,  at  the  Biltmore.  The  first  session  began 
with  a  history  of  the  Mogul  agency,  given  by 
Mr.  Mogul.  Last  week's  meeting  started  off 
with  a  thesis  on  the  policies  and  practices  of 
a  representative  organization,  delivered  by  Mr. 
Eastman. 

Argues  for  Dual-Rate 

Then  Mr.  Mogul  took  the  floor  to  present 
his  arguments  for  a  dual-rate  structure.  Like 
newspapers,  which  he  said  "are  seven  leagues 
ahead  of  radio"  in  this  respect,  "radio  needs 
a  retail  rate  to  do  a  retail  job.  You  represent- 
atives should  urge  them  to  establish  one,  unless 
you  can  sell  so  much  business  at  the  national 
rate  they  don't  need  any  retail  business." 

His  agency,  Mr.  Mogul  declared,  believes  in 
buying  at  the  best  rate  it  can  get  for  its  clients, 
with  maximum  discounts  in  accordance  with 
the  volume  of  business  placed,  regardless  of 
whether  such  discounts  are  shown  on  the  rate 
cards  or  not.  "Rates  should  be  based  on  per- 
formance," he  stated,  and  the  advertiser  who 
buys  more  time  over  a  longer  period  is  entitled 
to  a  better  rate  than  other  clients.  "We  pass 
up  stations  that  don't  give  it,"  he  said,  "unless 


all  in  a  market  have  the  same  policy  and  we 
have  to  accept  it  to  get  into  that  market." 

Mr.  Eastman  then  reported  on  the  findings 
of  the  SRA  research  committee  that  "in  most 
instances  where  'retail  rates'  are  in  effect  every- 
one was  either  not  benefiting  or  was  actually 
getting  hurt,"  making  it  clear  that  by  "every- 
one" he  was  referring  to  advertisers  and  agen- 
cies as  well  as  to  stations  and  representatives. 

Mr.  Eastman  reported  that  the  committee 
had  found  an  estimated  35%  of  the  major 
U.  S.  stations  to  have  a  single  rate;  that  single 
rate  stations  are  on  the  whole  doing  "a  more 
brisk  business  than  those  on  the  double  stand- 
ard" and  that  "single  rate  stations  enjoy  a 
higher  level  of  local  business  because  emphasis 
is  more  on  quality  than  price." 

Mr.  Mogul  expressed  disbelief  at  that  last 
statement  and  when  Mr.  Eastman  cited  Pitts- 
burgh. Boston,  Baltimore  and  Los  Angeles  as 
large  and  competitive  markets  "not  blighted  by 
dual  or  triple  rate  cards  for  major  stations," 
the  agency  president  declared  that  in  Baltimore 
an  independent  station  with  a  dual  rate  does 
the  best  job  and  in  Los  Angeles  the  same  thing 
is  true  with  "an  independent  licking  the  pants 
off  the  network  stations." 

Reporting  that  the  SRA  committee  had  found 
the  major  advertising  agencies  overwhelmingly 
in  favor  of  a  single  rate,  Mr.  Eastman  con- 
cluded: 

"With  all  of  the  evidence  pointing  in  only 
one  direction,  SRA  urges  all  stations  not  al- 
ready on  the  single  rate  to  make  plans  now 
to  get  there  as  quickly  as  possible.    The  SRA 


recommends  that  station  operators  work  to- 
gether to  clean  up  this  rate  situation  in  their 
city  and  thereby  create  another  single  rate  mar- 
ket that  will  help  attract  more  business." 

Mr.  Mogul  then  resumed  the  floor,  talking 
about  some  of  the  shortcomings  of  some  rep- 
resentatives calling  on  his  agency's  timebuyers 
— "a  minority,  but  a  large  minority" — and 
urging  the  representatives  to  clean  out  the  bad 
actors  who  he  said  are  giving  all  representatives 
a  bad  name  just  as  bad  acting  agencies  had 
done  to  all  advertising.  When  he  returned  to 
his  original  demands  for  larger  discounts  for 
the  larger  users  of  station  time,  T.  F.  Flanagan, 
SRA  managing  director,  who  acted  as  chairman 
of  the  meeting,  observed  that  this  was  not  a 
question  of  local  and  national  rates  but  of 
volume  discount  and  "on  that  we  all  agree," 
and  adjourned  the  meeting. 

Miles'  $41/2  Million  Radio 
Budget  Entirely  on  NBC 

MILES  Labs.  Elkhart,  Ind.,  will  spend  its 
radio  budget  of  more  than  four  and  a  half  mil- 
lion dollars  on  NBC  Radio,  effective  Sept.  27, 
when  the  firm  starts  sponsorship  of  a  five-day 
daytime  strip  in  addition  to  retaining  its  News 
of  the  World  and  Break  the  Bank.  The  firm 
is  cancelling  early  in  September  its  two  radio 
shows  Curt  Massey  Show  and  Hilltop  House  on 
CBS  Radio. 

Miles  Labs,  through  its  agency,  Geoffrey 
Wade,  Chicago,  gave  the  nod  to  NBC  Radio, 
when  it  signed  the  contract  to  sponsorship  of 
Just  Plain  Bill  five  times  weekly,  5-5:15  p.m.  on 
the  full  NBC  network. 

Miles  Labs  is  also  entering  network  television 
in  the  fall  with  participations  on  the  Garry 
Moore  Show  and  Robert  Q.  Lewis,  both  on 
CBS-TV  and  on  Three  Steps  to  Heaven  and 
Concerning  Miss  Marlowe  on  NBC-TV. 


A  CONTRACT  calling  for  one  of  the  largest  real  estate  promotions  on  radio  in  Balti- 
more is  agreed  to  by  WITH  that  city  and  builders  Ralph  De  Chearo  and  Anthony 
Sanzo,  builders  of  homes  in  New  York,  New  Jersey,  Ohio,  Florida  and  Maryland. 
The  campaign  will  promote  the  sale  of  300  higher-priced  suburban  homes,  known 
as  the  Valley  Crest  development.  L  to  r:  seated,  Mr.  Sanzo;  Mr.  De  Chearo;  Dan 
Hydrick,  WITH  account  executive;  standing,  Marshall  Hawks,  Marshall  Hawks  Ad- 
vertising, and  Lee  Case  and  Colleen  Schwartz,  talent  on  a  husband  and  wife  show 
that  is  part  of  the  WITH  campaign. 


Broadcasting 


Telecasting 


August  2.  1954 


Page  33 


ADVERTISERS  &  AGENCIES 


UPPED  TARIFF  WON'T  SHAKE  WATCH  ADS 


Bulova,  Benrus  see  little  ef- 
fect on  advertising;  Hamilton, 
Elgin  plan  no  immediate  ad- 
vertising changes. 

A  TARIFF  increase  of  50%  on  imported  watch 
movements  will  have  little  impact  on  advertising 
plans  of  major  American  watch  companies, 
judging  by  first  reaction  to  the  President's  tariff 
proclamation  last  week. 

The  increased  tariff,  effective  July  28.  adds 
from  9  cents  to  $1.15  to  the  duty  on  imported 
movements  of  non-jeweled  and  not  over  17- 
jewel  watches.  Higher  tariffs  were  recom- 
mended May  28  in  a  report  made  to  the  Presi- 
dent by  the  Tariff  Commission. 

Figures  of  the  American  Watch  Mfrs.  Assn. 
indicate  imports  of  Swiss  movements  had  in- 
creased from  2,131,000  in  1936  to  10,600,000 
in  1953.  This  so-called  flood  of  imports  was 
described  as  leaving  only  18%  of  the  market 
for  American  watch  manufacturers,  with  Amer- 
ican production  off  47%  since  1951. 

The  six  major  nationally  advertised  watch 
companies  are  Elgin  National  Watch  Co., 
( 100%  American  made);  Hamilton  Watch  Co., 
(100%  American  produced);  Benrus  Watch 
Co.,  (100%  imported);  Longines-Wittnauer 
Watch  Co.  (100%  imported);  Gruen  Watch 
Co.,  (10%  American-made  and  90%  imported) 
and  Bulova  Watch  Co.,  (50%  American  pro- 
duced and  50%  imported). 

B»T's  survey  of  the  agency  executives  on  the 
reaction  to  the  50%  increase  on  watch  tariffs 
and  how  it  would  affect  advertising  plans  for 
the  watch  companies  follows: 

Terry  Clyne,  senior  vice  president  in  charge 
of  radio  and  television  at  Biow  Co.,  which 
handles  Bulova:  "In  our  estimation,  this  (the 
tariff)  will  help  the  sale  of  nationally  advertised 
watches  of  the  better  type  because  the  higher 
tariff  should  result  in  far  fewer  cut-rate  sales 
of  non-brand  watches.  Our  advertising  ex- 
penditures for  Bulova  Watch  Co.  will  con- 
tinue on  the  same  level." 

Len  Tarcher,  account  executive  of  Benrus 
Watch  Co.,  at  Cecil  &  Presbrey,  New  York 
agency,  said  the  increase  of  50%  tariff  on 
watches  all  "happened  too  fast."  "We  were 
surprised  and  it  will  take  us  about  a  month 
before  we  know  the  full  reaction,"  he  said. 
"I  don't  predict  there  will  be  a  radical  change 


Selling  Utah  on  Lamb 

IN  AN  EFFORT  to  increase  the  con- 
sumption of  lamb  in  Utah,  the  Producers 
Livestock  Marketing  Assn.  has  signed 
for  60  spot  announcements  per  week 
on  KDYL  Salt  Lake  City  and  12  on 
KTVT  (TV)  there.  The  campaign  will 
start  Oct.  31  and  will  emphasize  the 
value  of  lamb  in  the  basic  daily  diet. 
Gale  Smith,  public  relations  director  of 
the  association's  Salt  Lake  City  branch, 
said  this  is  the  first  time  the  organiza- 
tion has  gone  to  such  promotional 
length  to  sell  Utah  on  lamb.  He  pointed 
out  the  curious  facts  that  while  Utah  is 
one  of  the  nation's  most  important  sheep 
producing  states,  it  consumes  only  about 
two  pounds  per  capita  per  year  com- 
pared to  the  national  average  of  four 
pounds,  and  a  rate  of  almost  37  pounds 
per  capita  in  New  York  City. 


in  advertising.  We're  firm  believers  in  radio 
and  television." 

A  BBDO  executive  told  B»T  it  was  too 
early  to  tell  about  the  tariff  effect  on  adver- 
tising plans  for  Hamilton  watches,  which  are 
produced  in  America,  but  he  could  say  that 
advertising  plans  already  made  for  the  next 
three  months  would  not  be  changed. 

A  spokesman  for  Elgin  National  Watch  Co. 
told  B*T  the  tariff  increase  probably  would 
have  little  or  no  impact  on  the  company's 
advertising  program,  including  radio-tv  com- 
mitments, for  the  remainder  of  the  fiscal  year 
through  Feb.  28,  1955.  He  felt  the  effect  will 
be  felt  more  next  year  inasmuch  as  Elgin's 
advertising  plans  have  been  set  for  the  current 
year. 

Elgin  National  will  make  its  first  venture 
into  network  tv  this  fall  with  alternate  sponsor- 
ship of  an  hour  segment  on  ABC-TV.  Tues., 
9:30  p.  m.  (EST),  shifting  with  U.  S.  Steel 
Co.  It  will  be  known  as  the  Elgin  Tv  Hour. 
Heretofore,  Elgin  (not  to  be  confused  with 
Elgin-American  (maker  of  compacts),  has  used 
only  spot  tv  in  certain  markets  and  has  been 
out  of  network  radio  for  years,  it  was  noted. 
The  agency  is  Young  &  Rubicam,  Chicago. 

Watch  sales  may  increase  in  the  interim  but 
there  is  an  inventory  now  on  Elgin  watches  that 
might  hold  for  some  time,  it  was  explained. 
Elgin's  advertising  budget  is  based  on  the  per- 
centage of  watches  sold,  well  in  advance  and 
hinged  on  a  forecast  of  expected  sales. 

'Free'  Film  Promotion 
Technique  Explained 

Getting  a  product,  service  or 
company  name  on  the  air  by 
inclusion  in  public  service  clip 
is  basis  of  system. 

GROWING  use  of  tv  film  clips,  offered  free  to 
stations  to  publicize  a  client  or  product,  was  ex- 
plained to  members  of  the  Hollywood  Advertis- 
ing Club  last  week  in  what  was  termed  a  new 
phase  of  tv  publicity. 

Calling  it  a  form  of  specialized  public  rela- 
tions, Gene  Coon,  editorial  supervisor,  and 
former  newscaster  lack  Gardner  of  Publici-TV, 
Hollywood,  told  the  workings  of  getting  the 
film  on  the  air. 

Publici-TV  prepares,  produces  and  distributes 
the  45  second  to  1V4  minute  films  locally, 
regionally  and  nationally  at  a  basic  rate  of  $250 
for  one  station,  plus  an  additional  charge  of  $9 
for  each  other  station  using  the  clip  said  Mr. 
Coon.  First  the  firm  gets  the  client's  story, 
then  edits  out  as  much  of  the  commercial  con- 
tent as  needed  to  satisfy  a  news  editor,  he  con- 
tinued. 

A  prospective  Publici-TV  user  has  a  bargain 
available  in  that  he  can  get  air  time  costing 
from  $300  upward  for  the  firm's  basic  rate  plus 
additional  costs  fee,  explained  Mr.  Gardner. 

One  client,  Creole  Petroleum  Corp.  of 
Louisiana,  recently  got  as  high  as  60%  ac- 
ceptance for  a  film  clip  on  oil  problems  of- 
fered as  a  public  service,  said  Everett  Hayes, 
assistant  to  Edward  J.  Flynn,  Hollywood  pub- 
licist representing  Creole.  The  clip,  which  pur- 
ported to  show  how  the  petroleum  industry 
would  be  affected  if  certain  legislation  before 
Congress  were  to  pass,  featured  news-style  in- 
terviews with  the  president  of  Creole  Petroleum 
on  the  subject. 

William  Stewart,  former  news  editor,  KNXT 
(TV)  Hollywood  (now  publicist,  CBS-TV  that 


city),  presented  the  other  side  of  the  picture. 
Acceptance  of  such  film  depends  on  length,  he 
said,  adding  that  news  editors  cannot  be  ex- 
pected to  trim  film,  but  will  run  it,  if  at  all, 
as  is.  A  typical  week  has  brought  in  tv  promo- 
tion film  from  such  divergent  groups  as  the  Los 
Angeles  City  Police  and  Harbor  departments, 
the  Braille  Institute,  Veterans  Administration, 
Pacific  Telephone  and  Telegraph  Co.,  breweries, 
airlines,  steel  companies,  the  Las  Vegas  Cham- 
ber of  Commerce  and  the  Miss  Universe  con- 
test, he  observed. 

Air-Wick's  Film  Proposition: 

THE  Air-Wick  people  have  come  up  with  a 
series  of  28  five-minute  dramatic  films  that  tele- 
vision stations  can  have  for  $5.02  each — pro- 
vided, of  course,  that  the  series  is  carried  once 
on  Class  A  time  with  free  commercials. 

After  that,  tv  stations  are  permitted  to  run 
the  films  as  often  as  they  wish  for  99  years, 
according  to  a  letter  sent  stations  over  the 
signature  of  Joan  Stark,  chief  timebuyer  of 
William  H.  Weintraub  &  Co. 

They  can  even  sell  the  films  to  other  adver- 
tisers, according  to  the  letter  on  behalf  of  Wein- 
traub's  client,  Seeman  Brothers,  which  also 
manufactures  Nylast. 

Films  run  AV2  minutes,  of  which  "slightly 
over  one  minute"  consists  of  opening  and  clos- 
ing commercials.  They  are  to  be  run  on  a  two- 
per-week  schedule.  After  all  28  have  been 
run,  the  commercials  may  be  removed  and  the 
station  has  99  years  to  use  the  films  as  it  wishes. 
Miss  Stark  explains  that  "print  costs  are  just 
the  charges  made  by  the  labs  which  are  approx- 
imately $5.02  per  program,  delivered  to  you 
with  cans  and  reels  included." 

Contracts  have  been  made  with  over  50 
stations,  Miss  Stark  adds,  located  in  New  York, 
Chicago,  Los  Angeles,  San  Francisco,  Washing- 
ton. D.  C ,  Minneapolis  and  other  markets. 

Murdock  Named  Consultant 
To  MacManus,  John  &  Adams 

WILLIAM  D.  MURDOCK.  head  of  the  Wash- 
ington advertising  agency  bearing  his  name, 
has  been  retained  by  MacManus,  John  & 
Adams,  Bloomfield  Hills,  Mich.,  as  consultant 
on  food  and  drug 
merchandising.  Mr. 
Murdock  will  con- 
tinue his  Washing- 
ton agency,  servic- 
ing such  accounts  as 
People's  Drug  Stores 
[B»T,  June  21],  Bank 
of  Maryland  chain, 
Mrs.  Keanes  meats. 
Southern  Hotel  Sup- 
ply Co.  and  the  Food 
Town  chain. 

At  the  MacManus. 
John  &  Adams  agen- 
cy Mr.  Murdock  will 
work  on  special  assignments,  particularly  mer- 
chandising of  nationally  advertised  food  and 
drug  items.  Among  the  agency's  accounts  are 
Dow  Chemical  (Saran-Wrap).  Pontiac.  Cadillac. 
Champion  spark  plugs  and  the  600-store  Kresge 
chain. 

Mr.  Murdock  entered  radio  in  the  early  '30s, 
selling  time  on  WJSV  (now  WTOP)  Washing- 
ton for  the  Arthur  Godfrey  programs.  After 
1 2  years  he  joined  WOL  there,  moving  to  WOIC 
(TV)  Washington  when  that  station  went  on 
the  air.  He  remained  with  WOIC  until  the  sta- 
tion was  sold  and  call  letters  changed  to  WTOP- 
TV.  In  1950  he  formed  an  advertising  agency 
at  the  suggestion  of  People's  Drug  Stores,  oper- 
ating 154  stores  in  37  cities. 


MR.  MURDOCK 


Page  34 


August  2,  1954 


Broadcasting 


Telecasting 


Big  FM  Sale 

THE  LARGEST  contract  for  exclusive 
fm  time  in  the  history  of  WHLI-FM 
Hempstead,  L.  I.,  has  been  signed  by 
Island  Radio  Distributors  Inc.,  Hemp- 
stead, it  was  reported  by  Joseph  A.  Lenn, 
vice  president  in  charge  of  sales  for  the 
station.  Island  Radio,  one  of  the  largest 
dealers  in  hi-fi  equipment  on  the  East 
Coast,  purchased  seven  15-minute  pro- 
grams per  week  for  52  weeks. 


GF  Spent  $62  Million 
For  Ads  in  Fiscal  '54 

Figure  is  $8  million  over  year 
before,  Mortimer  tells  General 
Foods  stockholders. 

GENERAL  FOODS  Corp..  New  York,  spent 
$62  million  for  advertising  in  its  fiscal  1954 
(ended  March  31,  1954)  or  $8  million  over  the 
year  before.  Charles  Mortimer,  president,  told 
a  record  turnout  of  450  stockholders  at  the 
annual  meeting  last  Wednesday. 

"Our  use  of  advertising  is  carefully  planned 
both  as  to  kind  and  amount."  he  said.  "We 
study  the  advantages  of  various  media.  When 
there  is  a  local  job  to  be  done  we  turn  to  local 
newspapers  and  ra- 
dio. Network  radio 
and  television,  point- 
of-sale  and  outdoor 
posters — each  has  its 
particular  uses  and 
advantages.  As  new 
advertising  tech- 
niques are  devel- 
oped which  will  sell 
General  Food 
brands  we  shall  care- 
fully consider  them 
too.  For  instance, 
color  television  may 
offer  us  unusual  op- 
portunities, because  our  products  and  packages 
are  especially  suited  to  color  reproductions. 

"Because  effective  advertising  is  essential  to 
our  marketing  General  Foods  is  a  large  adver- 
tiser. We  spent  our  advertising  dollars  for  the 
hard  practical  purpose  of  increasing  the  use 
of  our  established  brand,  introducing  new 
products,  and  in  general  insuring  growth  in 
fiscal  1954.  Our  total  advertising  expenditures 
were  $62  million.  This  was  an  increase  of  of 
$8  million  over  the  year  before.  You  will 
recall  that  our  net  sales  increased  $82  million. 
In  percentage  of  sales,  advertising  was  about 
the  same,  7.9%  last  year  and  7.7%  in  1953." 

Mr.  Mortimer  also  told  the  stockholders  that 
results  of  the  first  quarter  of  the  new  fiscal 
year,  which  ended  on  June  30,  were  very  satis- 
factory. Sales  of  $195  million  were  12.4% 
greater  than  in  the  1953  period  with  a  net  prof- 
it of  $11.2  million. 

Bishop  to  Sponsor  Raye 

HAZEL  BISHOP  Inc.,  New  York,  will  sponsor 
Martha  Raye,  effective  Sept.  28,  for  a  full  hour 
one  Tuesday  each  month,  8-9  p.m.,  during  the 
entire  1954-55  season  on  NBC-TV.  Milton 
Berle  will  star  in  20  other  shows  in  that  time 
period  for  the  Buick  Division  of  General  Mo- 
tors Corp.  and  Bob  Hope  in  six  for  General 
Foods  Corp.  Raymond  Spector  Co.,  New 
York,  is  agency  for  Hazel  Bishop. 


MR.  MORTIMER 


MR.  McHUGH 


McHUGH  NAMED  V.P. 
AT  CAMPBELL-EWALD 

PROMOTION  of  Phillip  L.  McHugh  to  a  vice 
presidency  at  Campbell-Ewald  Co.  in  charge 
of  the  agency's  television  and  radio  activities, 
was  announced  last  week  by  H.  G.  Little, 
president. 

Mr.  McHugh, 
who  joined  Camp- 
bell -  Ewald  several 
months  ago  to  head 
the  tv-radio  depart- 
ment in  the  Detroit 
office,  has  devoted 
his  career  to  broad- 
casting. He  was  with 
CBS  New  York  as 
assistant  radio  di- 
rector and  radio  di- 
rector for  10  years, 
with  four  years  out 
for  Navy  service. 
Prior  to  joining  Campbell-Ewald  he  was  di- 
rector for  four  years  of  the  tv-radio  depart- 
ment of  the  Tracy-Locke  Co.,  Dallas  agency. 

Mr.  McHugh's  headquarters  will  be  in  De- 
troit. Don  R.  Benkhart  will  work  under  his 
direction  in  the  New  York  office. 

Bernbach,  Factor-Breyer 
Agencies  Combine  Forces 

MERGER  of  Doyle  Dane  Bernbach  Inc.,  New 
York,  and  Factor-Breyer  Inc.,  Los  Angeles, 
has  been  announced,  effective  today  (Monday). 
Officers  of  the  firm,  to  operate  as  Doyle  Dane 
Bernbach  Inc.,  are  William  Bernbach,  presi- 
dent; Ned  Doyle,  Maxwell  Dane,  Ted  H.  Fac- 
tor and  Don  Breyer,  vice  presidents. 

Radio-tv  accounts  handled  by  the  agency  in- 
clude Forest  Lawn  Memorial  Park,  Polaroid 
Land  Camera,  Cole  of  California,  Detecto 
Scales,  Sav-On  Drug  Stores,  Mission  Water 
Heaters.  Diced  Cream  of  America  and  J.  N. 
Ceazan  Co.  (Los  Angeles  distributors  of  Cros- 
ley  and  Bendix  products). 

P&G  Appoints  Werner 

PROCTER  &  GAMBLE  Co.,  Cincinnati,  an- 
nounced the  division  of  its  public  relations  de- 
partments with  the  appointment  of  William  G. 
Werner,  who  has  been  manager  of  the  public 
relations  division  since  1941,  to  the  newly- 
created  position  of  director  of  public  and  legal 
services.  His  responsibilities  will  include  the 
.public  relations  department  and  a  new  legal 
services  department.  He  has  been  with  P&G 
since  1911. 

Oliver  M.  Gale,  who  has  been  with  the  com- 
pany since  1937  and  has  been  associate  man- 
ager of  public  relations  since  1949,  has  been 
named  manager  of  the  public  relations  depart- 
ment. 

Standard  Names  Adv.  Chief 

APPOINTMENT  of  W.  H.  Miller  as  assistant 
general  manager  for  advertising  and  sales  pro- 
motion in  its  Chicago  general  office  was  an- 
nounced last  week  by  Standard  Oil  Co.  (Ind.). 

Wesley  I.  Nunn,  standard  advertising  man- 
ager, will  report  to  Mr.  Miller,  who  will  be  in 
charge  of  advertising,  consumer  sales,  sales 
training  and  other  activities. 

NEW  BUSINESS 

Seaman  Bros.  Inc.,  N.Y.  (Air-Wick  and  Nylast), 
will  sponsor  Tuesday  and  Thursday  broadcasts 
of  Whispering  Streets  drama  series  on  ABC 
Radio   (Mon.-Fri.,    10:25-10:45   a.m.,  EDT), 


Broadcasting 


Telecasting 


starting  Sept.  14.  Agency:  William  H.  Wein- 
traub  Co.,  N.  Y. 

RENEWALS 

Voice  of  Prophecy  Inc.,  Glendale,  Calif.,  re- 
news for  sixth  year  The  Voice  of  Prophecy  ser- 
mon program  ABC  Radio  (Sun.  9:30-10  a.m., 
EDT),  starting  Sept.  15.  Agency:  Western 
Adv.,  L.  A. 

American  Dairy  Assn.  renews  for  26  weeks  Bob 
Hope  Show  on  NBC  Radio  (Thurs.,  7:30-8  p.m., 
CST),  Oct.  28.  Agency:  Campbell-Mithun 
Inc.,  Minneapolis. 

E.  I.  DuPont  de  Nemours  &  Co.,  Wilmington, 
Del.,  renews  Cavalcade  of  America,  ABC-TV 
(Tues.,  7:30-8  p.m.,  EST),  starting  Sept.  28. 
Agency:  BBDO,  N.  Y. 

AGENCY  APPOINTMENTS 

Michaels  Bros.,  N.  Y.  (furniture  chain)  names 
William  Warren,  Jackson  &  Delany,  same  city. 

Geneva  Gardens  Inc.,  N.  Y.,  (mail  order  adver- 
tiser in  gardening  field),  names  Kieswetter, 
Baker,  Hagedorn  &  Smith,  same  city. 

National  Van  Lines  Inc.,  L.  A.,  appoints  Geof- 
frey Wade  Adv.,  Hollywood,  with  Snowden 
Hunt  Jr.,  as  account  executive. 

Nupla  Mfg.  Co.,  div.,  New  Plastic  Corp.,  Holly- 
wood, names  Walter  C.  Davison  Co.,  Glendale, 
Calif. 

Calunite  Corp.,  Calif.,  Utah  and  N.  Y.  plant 
food  producers,  names  Hal  Stebbins  Inc.,  L.  A., 
with  Mr.  Stebbins  and  Jack  Courtney  as  ac- 
count executives. 

Bisceglia  Brothers  Wine  Co.  and  Appliance 
Wholesalers,  both  Portland,  name  Richard  C. 
Montgomery  &  Associates,  same  city. 

Mycalex  Corp.  of  America,  N.  Y.  (glass-bonded 
mica  products ) ,  names  Gaynor  &  Co.,  same  city, 
effective  Sept.  1. 

New  York  Wire  Cloth  Co.,  New  Canaan,  Conn., 
appoints  New  York  office  of  Wilson,  Haight, 
Welch  &  Grover  Inc.,  Hartford  and  N.  Y.,  for 
its  Durall  Tension  window  screens  and  its  Opal, 
Aldura,  and  Liberty  Bronze  insect  wide  screen- 
ing. 

General  Camera  Co.,  Chicago  (photographic 
mail  order  house)  appoints  Al  Paul  Lefton  Co., 
same  city. 

Perry  Knitting  Co.,  Perry,  N.  Y.,  appoints  Doyle 
Dane  Bernbach  Inc.,  same  city. 

State  of  Oklahoma  and  the  Oklahoma  Planning 
and  Resources  Board  appoints  George  Ande 
Adv.,  Oklahoma  City. 

New  Hampshire  State  Planning  and  Develop- 
ment Commission  appoints  Hermon  W.  Stevens 
Agency  Inc.,  Boston. 

AGENCY  SHORTS 

McCann-Erickson  Inc.,  merges  L.  A.  and  Holly- 
wood offices,  with  new  quarters  at  3440  Wilshire 
Blvd. 

J.  M.  Hickerson  Inc.,  N.  Y.,  has  doubled  office 
space  at  270  Park  Ave. 

Leo  Burnett  Co.,  Chicago,  published  booklet  of 
common  terms  used  in  broadcast  media-adver- 
tising agency  field. 

S.  K.  Olympius  &  Staff,  Stockton,  Calif.,  opens 
L.  A.  branch  with  Ned  K.  Rosenblatt,  formerly 
advertising  manager.  Shepherd  Tractor  &  Equip- 
ment Co.,  same  city,  as  vice  president  in  charge, 
and  Mrs.  J.  C.  Holmes,  advertising  assistant, 

August  2,  1954    •    Page  35 


ADVERTISERS  &  AGENCIES 


FILM 


Shepherd  Co.,  as  media  director.  Offices:  5420 
Jillson  St.;  telephone:  Rayman  3-4879. 

Milton  Weinberg  Adv.  Co.,  L.  A.,  moves  to 
6523  Wilshire  Blvd.;  telephone:  Webster  8-3811. 

Guerin-Johnstone  Inc.  and  Crossley  &  Jeffries 
Inc.,  both  L.  A.,  adv.,  merge  into  Guerin,  John- 
stone, Jeffries  Inc.,  with  Paul  Guerin,  president; 
Wilbur  C.  Jeffries,  vice  president,  and  Jack 
Johnstone,  secretary-treasurer.  Offices:  6456 
York  Blvd.;  telephone:  Cleveland  7-8271. 

A&A  PEOPLE 

Dwight  D.  Thomas,  former  executive  vice  presi- 
dent, Gulf  Brewing  Co.,  Houston,  to  Maier 
Brewing  Co.,  L.  A.,  as  vice  president  in  charge 
of  sales. 

P.  E.  Allen,  vice  president  in  charge  of  market- 
ing, western  div..  Tide  Water  Associated  Oil, 
San  Francisco,  appointed  newly-created  vice 
president  for  marketing. 

Albert  D.  Van  Brunt,  account  executive,  Bu- 
chanan &  Co.,  N.  Y.,  elected  vice  president. 

Jack  Waterman,  account  executive,  Dudley  L. 
Logan  Adv.,  L.  A.,  elected  vice  president. 

Frank  Brady  elected  vice  president  in  charge  of 
all  marketing  activities,  Harry  B.  Cohen  Adv. 
Co.,  N.  Y. 

William  McIIvain,  Leo  Burnett  Co.,  Chicago, 
elected  vice  president  to  head  radio-tv  opera- 
tions in  New  York:  George  Stege  and  Edward 
Thiele,  account  executives,  also  elected  vice 
presidents  as  account  supervisors. 

Lovick  Draper  appointed  senior  account  execu- 
tive and  radio-tv  director,  Bozell  &  Jacobs  Inc., 
Houston;  Edward  Cope  appointed  public  re- 
lations director. 

Roger  Patrick,  account  executive,  Grant  Adv. 
Inc.,  Hollywood,  to  Walter  McCreery  Inc., 
Beverly  Hills,  in  same  capacity. 

Don  Hildebrant,  sales  manager,  Foster  &  Kleiser 
Inc.,  Phoenix  branch,  outdoor  advertising  firm, 
to  Jennings  &  Thompson  Agency,  same  city, 
as  account  executive,  effective  Aug.  15. 

W.  R.  Stanton,  product  group  head  advertising 
dept.,  Swift  &  Co.,  Chicago,  to  Campbell- 
Mithun  Inc.,  Minneapolis,  as  account  execu- 
tive. 

John  J.  Mojonner,  advertising  manager,  Mojon- 
ner  Bros.  Co..  to  Allen  Adv.,  as  copy  super- 
visor and  account  executive. 

Robert  Kunkel,  head,  farm  dept.,  G.  M.  Bas- 
ford  Co.,  N.  Y.,  to  Leo  Burnett  Co.,  Chicago, 
as  account  executive. 

Edward  P.  Broome  and  Richard  Geis  to  Ralph 
H.  Jones  Co.,  Cincinnati,  as  account  executives; 
Paul  Carter,  production  staff,  WLWT  (TV)  same 
city,  and  Jack  Gifford,  WLW  that  city,  to  radio- 
tv  copy  and  production  staff;  Richard  Perry, 
producer,  DuMont's  Paul  Dixon  Show,  to  copy 
department. 

John  Roth,  formerly  with  Lincoln-Mercury 
Dealers  Assn.,  to  C.  L.  Miller  Co.,  N.  Y.,  as 
an  account  executive. 

Donna  Quigley,  assistant  tv  director,  Cayton 
Inc.,  N.  Y.,  elected  director  of  television. 

Evelyn  C.  Douglas  to  Denham  &  Co.,  Detroit, 
as  traffic  director. 

Charlene  Hirst,  Products  Service  Inc.,  N.  Y., 
to  Parker  Adv.  Inc.,  same  city,  as  a  timebuyer. 

Emily  Cleary  and  Mary  Rodger  appointed  media 


buyers,  Tatham-Laird  Inc.,  Chicago. 

Bernard  London,  formerly  producer-director 
with  CBS,  to  D'Arcy  Adv.  Co.,  N.  Y.,  as  a 
producer,  tv-radio  department. 

Ben  Grim  to  Walter  S.  Chittick,  Philadelphia, 
as  art  director. 

George  Huelser,  formerly  sales  service  manager, 
ABC  Radio,  to  radio-tv  timebuying  staff,  Maxon 
Inc.,  N.  Y. 

Judson  C.  Hubbart,  formerly  advertising  man- 
ager, Consolidated  Dairy  Products,  Seattle, 
Wash.,  to  Frederick  E.  Baker  &  Assoc.,  same 
city. 

Albert  V.  (Bud)  Cole,  formerly  program  direc- 
tor, KNBH  (TV)  Hollywood,  to  McCann- 
Erickson  Inc.,  same  city,  as  supervisor-director 
of  all  commercial  aspects  of  upcoming  CBS-TV 
series  for  Chrysler  Corp. 

James  N.  Manilla,  formerly  head  of  film  dept., 
Geyer  Adv.,  N.  Y.,  to  tv  commercial  staff, 
McCann-Erickson,  same  city. 

Warren  Ambrose,  tv  creative  director,  Leo  Bur- 
nett Inc.,  Chicago,  and  Winfield  Hoskins,  tv 

copy  supervisor,  Needham,  Louis  &  Brorby, 
same  city,  to  tv  commercial  staff,  McCann- 
Erickson,  N.  Y. 

Judy  Burk,  Paris  &  Peart,  N.  Y.,  to  the  copy 
staff,  Blaine-Thompson  Co.,  same  city. 

Dan  W.  Shields,  formerly  assistant  program 
manager,  WEEU-TV  Reading,  Pa.,  to  tv  film 
production  dept.,  Biow  Co.,  N.  Y. 

Theodore  W.  Prescort,  Scott  Paper  Co.,  Chester, 
Pa.,  and  Roby  Harrington,  Procter  &  Gamble, 
Cincinnati,  to  plans-merchandising  dept.,  N.  W. 
Ayer  &  Son,  Philadelphia. 

Eloise  Ray  Francis,  publicity  and  sales  promo- 
tion director,  Dan  River  Mills,  N.  Y.,  to  Bryan 
Houston  Inc.,  same  city,  as  a  fashion  coordina- 
tor. 

Herb  Gruber,  chief  timebuyer,  Cecil  &  Presbrey, 
N.  Y.,  father  of  girl,  Jill  Debra,  July  12. 

Harold  S.  Hirsch,  executive  vice  president, 
womenswear  div.,  White  Stag  Mfg.  Co.,  Port- 
land, Ore.  (sportswear  and  play  clothes), 
elected  president,  succeeding  Max  S.  Hirsch,  his 
father,  now  board  chairman:  Lawrence  L.  Ren- 
nett,  assistant  to  president,  named  vice  presi- 
dent and  general  manager;  and  Harold  Dolge- 
now,  assistant  womenswear  director,  named  vice 
president  and  womenswear  director. 

Robert  W.  Barnard,  McKesson  &  Robbins  Inc., 
N.  Y.,  appointed  liquor  national  sales  promo- 
tion manager. 

John  A.  Ulrich,  acting  advertising  manager, 
Beech-Nut  Packing  Co.,  N.  Y.,  named  adver- 
tising manager. 

Edwin  H.  Bostick,  F.  Schumacher  &  Co.,  N.  Y. 
(Waverly  Fabrics),  named  advertising  manager. 

Beatrice  Mills,  advertising  dept.,  Mooresville 
Mills  (textile  manufacturers),  Mooresville, 
N.  C,  promoted  to  advertising  manager. 

Robert  McDonald,  account  executive,  Erwin, 
Wasey  &  Co.,  N.  Y.,  to  Paper-Mate  Pens  Inc., 
Culver  City,  Calif.,  as  assistant  to  advertising 
manager. 

Don  Laiffer,  tv  copy  dept.,  McCann-Erickson 
Inc.,  N.  Y.,  and  Baker  Ostrin,  assistant  to  crea- 
tive director,  Campbell-Mithun  Inc.,  Minne- 
apolis, to  creative  staff,  Warwick  &  Legler  Inc., 
L.  A. 


UTP  Plans  Expansion 
In  Sales  Department 

PLANS  to  expand  its  sales  department  were 
finalized  during  recent  home  office  meetings  by 
United  Television  Programs  Inc.,  Hollywood. 
Branch  offices  will  be  organized  in  Minneapo- 
lis, Detroit  and  Baltimore,  according  to  Wyn 
Nathan,  vice  president  in  charge  of  sales,  and 
will  bring  the  total  number  to  12  offices.  The 
addition  of  four  new  sales  executives  is  to  be 
announced  shortly,  he  added. 

Topics  discussed  at  the  meetings  included 
the  program  for  special  exploitation  of  Mayor 
of  the  Town  series  in  production  by  Rawlins- 
Grant,  which  UTP  will  distribute  regionally 
and  locally.  In  preparation  is  a  tv  trailer  and 
newspaper  advertising  campaign,  budget  on 
which  will  be  determined  in  each  city  by  popu- 
lation, station  coverage  and  maximum  audience 
potential. 

Among  those  in  attendance  were  Aaron  Beck- 
with,  vice  president,  New  York;  John  P.  Rohrs, 
vice  president,  Chicago;  and  Tom  McManus,  east- 
ern sales  manager.  Speakers  included  Philip  N. 
Krasne.  UTP  president;  Jack  J.  Gross,  board 
chairman;  Lee  Savin,  executive  vice  president; 
Noel  Rubaloff,  national  sales  promotion  manager; 
Dale  Sheets,  assistant  national  sales  manager; 
Basil  Grillo  and  Charles  B.  Brown,  executive  vice 
president  and  vice  president  in  charge  of  sales, 
respectively,  Bing  Crosby  Enterprises;  Roland 
Reed  and  Guy  V.  Thayer,  president  and  execu- 
tive vice  president,  respectively,  Roland  Reed 
Productions. 

Unity  Tv  Appoints  Four 

ADDITION  of  four  executives  to  the  sales 
staff  of  Unity  Television  Corp.,  New  York, 
was  announced  last  week  by  Arche  Mayers, 
general  manager,  as  part  of  a  realignment  of 
Unity's  sales  department. 

New  staff  members  are  Harry  Stern,  south- 
western manager;  Frank  Opra,  northwestern 
district  manager;  Keith  Goldsmith,  New  Eng- 
land district  manager,  and  Vince  Fiumano, 
tv  film  booker  in  the  West  Coast  office.  In 
other  changes.  Jerry  Weisfeldt  has  been  named 
western  division  manager;  Noah  Jacobs,  east- 
ern district  manager,  and  Sid  Weiner,  national 
tv  film  booker  in  New  York. 


STAGE  and  screen  star  Gene  Lockhart 
signs  for  the  starring  role  in  His  Honor, 
Homer  Bell,  tv  film  series  to  be  produced 
in  New  York  for  NBC  Film  Division  distri- 
bution by  Galahad  Productions.  With 
Mr.  Lockhart  is  Carl  Stanton,  NBC  vice 
president  in  charge  of  the  Film  Division. 


Page  36    •    August  2,  1954 


Broadcasting    •  Telecasting 


WHO 


and  Get  Iowa's  Metropolitan  Areas. 
Picu  the  Remainder  of  Iowa! 


TAKE  BUILDING  MATERIALS  SALES,  FOR  INSTANCE! 


3.5% 
2.6% 
4.4% 
2.3% 
3.8% 


CEDAR  RAPIDS 
TRI-CITIES- 
DES  MOINES 
DUBUQUE* 
SIOUX  CITY 


2.6%  WATERLOO 
80.8%  REMAINDER  OF  STATE 


■ 

I 
■ 

■ 


DAYTIME 
AUDIENCE  AREA 


E§K3k!b1QuE1L_ 

_ 


9 


MISSOURI 


THE  "REMAINDER  OF  IOWA"  ACCOUNTS  FOR  THESE  SALES; 

(Which  You  MISS  Unless  You  Cover  the  Entire  State) 

67.2%  Food  Stores 

63.2%  Eating  and  Drinking  Places 

47.9%  General  Merchandise  Stores 

57.5%  Apparel  Stores 

61.4%  Home  Furnishings  Stores 

65.9%  Automotive  Dealers 

74.9%  Filling  Stations 

80.8%  Building  Material  Groups 

62.0%  Drugstores 

Source:  1954  Consumer  Markets 


BUY  ALL  of  IOWA— 
Plus  "Iowa  Plus"— with 

WIHI© 


FREE  &  PETERS,  INC.,  National  Representatives 


Des  Moines  .  .  .  50,000  Watts 

Col.  B.  J.  Palmer,  President 
P.  A.  Loyet,  Resident  Manager 


1530  FEET  ABOVE  AVERAGE  TERRAIN 


Now,  more  than  ever,  KOIN-TV  is  your 
single  best  buy  in  the  rich,  productive 
Oregon  and  Southwest  Washington  area. 
Towering  1530  feet  above  average  terrain, 
the  new  KOIN-TV  antenna  is  the  highest  in 
the  Pacific  Northwest.  Advertisers  are  guar- 
anteed the  finest  picture  quality  possible. 

Tremendous  30-County  Coverage 

The  giant  new  tower  combined  with  the 
KOIN-TV  power  increase  to  the  maximum 
100,000  watts  (Channel  6)  blankets  over 
35,000  square  miles  in  the  prosperous 
"heart"  of  the  Pacific  Northwest.  Now 
KOIN-TV  delivers  a  consistent  picture  as 
far  as  1 50  miles  from  Portland  . .  .  reaching 
30  Oregon  and  Southwest  Washington 
counties.  More  than  185,000  sets  are  in  use 
right  now  .  .  .  and  set  sales  are  booming. 


vJ   M        DOMINANT  in  Portland. ..in  Oregon  and  Southwest  Washington 

^ JLPA)*i    _  -  ,  —  ,  


Page  38    •    August  2,  1954 


Broadcasting 


Telecasting 


100,000  WATTS 


Kefa//  Market:  $1, 9 44 ,7 '3 5,000 

Over  a  million  and  a  half  Northwesterners 
work,  play,  buy,  watch  television  in  the 
huge  KOIN-TV  influence  area  .  .  .  pros- 
perous people  who  live  in  a  family  of  cities 
whose  per  capita  sales  are  more  than  double 
the  national  per  capita  retail  sales  average! 
(Actually  208%  based  on  1952-53  Con- 
sumer Markets.)  These  are  people  who  can, 
will  and  do  buy  the  things  they  want. 

Only  KOIN-TV  Covers  This  Market 

To  reach  the  people  with  the  money  to 
spend  ...  to  completely  cover  this  rich, 
responsive  Oregon  and  Southwest  Wash- 

...in  the  Heart  of  the  Pacific  Northwest 


ington  market  .  .  .  you  must  schedule 
KOIN-TV.  No  other  station  or  combina- 
tion of  stations  can  reach  this  market. 
Write,  wire,  or  phone  for  complete  avail- 
abilities or  contact  our  national  representa- 
tives, Avery-Knodel,  Inc. 


Broadcasting 


Telecasting 


August  2,  1954    •    Page  39 


FILM 


Matson  Sues  for  CBS-TV 
Tardiness  in  Returning  Film 

FAILURE  of  CBS-TV  executives  to  return 
film  footage  of  King  George  VFs  coronation 
in  time  for  owner  Henry  J.  Matson  to  nego- 
tiate for  its  use  with  other  networks  is 
charged  in  a  $10,000  suit  filed  in  Los  Angeles 
Superior  Court. 

CBS-TV  rented  the  film,  which  he  photo- 
graphed in  1937,  as  a  possible  standby -by  pro- 
gram feature,  during  preparations  for  telecasts 
of  Queen  Elizabeth's  coronation  last  year, 
charge  Mr.  Matson's  attorneys,  John  N.  Fro- 
lich  and  Sol  D.  Seldin.  No  price  was  agreed 
upon  at  that  time,  Mr.  Matson  states,  but  the 
network  returned  the  film  after  the  coronation 
telecast  without  compensation,  he  alleges,  even 
though  they  knew  he  had  offers  for  its  use 
by  other  networks. 

Further,  he  charges  CBS  edited  the  hour- 
long  film  down  to  18  minutes  with  his  permis- 
sion, but  refused  to  make  compensation. 

Cantor  Named  Ziv  Producer 

EDDIE  CANTOR  has  been  named  executive 
producer  of  Ziv  Television  Programs  Inc.,  ac- 
cording to  Maurice  Unger,  vice  president  in 
charge  of  West  Coast  operations.  In  addition 
to  acting  in  and  producing  the  upcoming 
radio-tv  Eddie  Cantor  Theatre  for  Ziv,  Mr. 
Cantor  will  take  an  active  role  in  the  planning 
and  production  of  packages  for  the  firm.  He 
will  act  chiefly  in  an  advisory  capacity  on  cur- 
rent and  proposed  film  packages,  Mr.  Unger 
said. 

MPTV  Sued  for  Commissions 

A  SUIT  for  over  $50,000  in  commissions  was 
filed  last  week  in  Los  Angeles  Superior  Court 
against  Motion  Pictures  for  Television  by 
Maurice  H.  Gresham,  until  recently  West 
Coast  sales  manager  of  the  MPTV  syndica- 
tion division.  The  plaintiff,  asking  10%  com- 
mission based  on  an  oral  agreement,  claims 
his  sales  between  October  1953  and  June  1954 
totaled  $300,000  and  that  his  division's  sales 
exceeded  $500,000. 

Princeton,  0!mstead  Pact 

AN  AGREEMENT  was  signed  last  week  by  the 
Princeton  Film  Center,  Princeton,  N.  J.,  tv 
film  production  and  distribution  company,  and 
the  Olmstead  Sound  Studios,  New  York,  under 
which  PFC  will  have  "complete  access"  to  all 
of  the  Olmstead  facilities  for  the  production  of 
tv  filmed  commercials.  According  to  Gordon 
Knox,  president  of  PFC,  the  agreement  provided 
for  the  turning  over  by  his  firm  of  more  than 
$100,000  worth  of  film  equipment  to  the  al- 
most-completed Olmstead  studios. 

Marine  Footage  in  New  Series 

OFFICIALS  of  Executive  Producers,  Holly- 
wood, conferred  last  week  in  Washington  with 
the  U.  S.  Marine  Corps  on  a  planned  series  of 
26  films  which  would  incorporate  footage  from 
the  Marine  files  as  well  as  technical  advice. 
The  half-hour  shows  will  encompass  some  of 
the  Marines'  history.  Representing  Executive 
Producers  last  week  were  Col.  Paul  R.  Davison 
and  Bill  Karns,  USA,  Ret.,  who  conferred  with 
the  radio-tv  branch  and  division  of  information, 
Headquarters  USMC. 

Page  40    •    August  2,  1954 


PIANIST  Liberace  (r)  is  greeted  by  D.  Mar- 
shall Harris  (I),  vice  president  of  Bowman 
Biscuit  Co.,  sponsor  of  the  Guild  Films 
Liberace  show  in  14  markets,  and  Joe 
Herold,  general  manager  of  KBTV  (TV) 
Denver,  upon  his  arrival  for  tv  and  con- 
cert appearances  in  that  city. 

Screen  Gems  in  Detroit 

OPENING  of  an  office  in  Detroit  by  Screen 
Gems  Inc.  was  announced  last  week  by  John 
H.  Mitchell,  vice  president  in  charge  of  sales 
for  the  company.  Ernest  W.  Montgomery, 
previously  in  the  engineering  field,  has  been 
named  sales  manager  in  charge  of  the  office. 
The  Detroit  headquarters  have  been  estab- 
lished at  16603  E.  Warren  Road.  Telephone 
is  Tuxedo  5-5811. 

FILM  SALES 

CBS-TV  Film  Sales  reported  last  week  total 
markets  on  its  Art  Linkletter  and  the  Kids  filmed 
program  is  81,  with  latest  sales  to  Pureta  Sau- 
sage Co.,  Sacramento,  for  KHSL-TV  Chico, 
Calif. 

WTOK-TV  Meridian,  Miss.,  has  acquired  two- 
run  rights  to  Craig  Kennedy  Criminologist, 
series  of  26  half-hour  films  from  Louis  Weiss 
&  Co.,  Los  Angeles. 

KNXT  (TV)  Hollywood  is  telecasting  Lash  of 
the  West  and  Adventures  of  Noah  Berry,  Jr., 
quarter-hour  film  series  produced  and  directed 
by  Jerry  Courneya.  Former  program  stars 
Lash  LaRue  in  westerns  and  latter  features  Mr. 
Berry's  adventures  in  big  game  hunting,  whaling 
expedition,  marlin  fishing,  etc.. 

Raisin  Markets  of  Southern  Calif.,  L.  A.,  (eight- 
store  retail  chain),  enters  tv  programming  with 
Abbott  and  Costello  film  series  on  KTTV  (TV) 
Hollywood  today  under  cooperative  advertising 
whereby  manufacturers  of  products  promoted 
share  tv  costs. 

FILM  DISTRIBUTION 

MCA  Ltd.,  N.  Y.,  announced  last  week  it  has 
acquired  distribution  rights  to  Touchdown, 
series  of  13  half-hour  filmed  programs  of  col- 
lege football  games  this  fall,  and  Telesports 
Digest,  series  of  39  half-hour  films  depicting 
highlights  of  leading  sports  events  each  week. 
Both  films  will  be  produced  by  Tel  Ra  Produc- 
tions, Philadelphia. 

S.  W.  Caldwell  Ltd.,  Toronto,  tv  film  distributor 
and  producer,  opened  Vancouver  office  at  1240 
West  Pender  St.  to  handle  sales  and  service  for 


all  radio  and  tv  activities  of  company.  Florence 
Asson,  former  time-buyer  of  James  Lovick  Ltd., 
Vancouver,  is  representing  the  organization  in 
Vancouver. 

FILM  PRODUCTION 

Walt  Disney  Productions,  Burbank,  Calif.,  is 
filming  "The  Story  of  D.  Duck"  and  "How  Do 
You  Doodle"  for  inclusion  in  "Fantasyland" 
segments  of  ABC-TV  Disneyland.  Both  films, 
directed  by  Richard  Bare,  will  combine  live 
action  and  cartoon  animation. 

Snader  Productions  Inc.,  Hollywood,  is  filming 
52  half-hour  tv  programs  featuring  Korla  Pandit, 
organist  who  formerly  had  own  shows  on 
KECA-TV  (now  KABC-TV),  KTTV  (TV)  and 
KTLA  (TV)  all  Hollywood.  Shooting  at  Gold- 
wyn  Studios,  Louis  D.  Snader,  president,  has 
designed  programs  to  be  broken  up  into  104 
quarter-hour  programs  if  preferred.  Orval 
Anderson,  KABC  staff  announcer,  is  narrator; 
Le  Roy  Prinz,  former  Warner  Bros,  and  acad- 
emy award-winning  director,  is  director;  and 
Harry  Franklin  is  production  manager  and  as- 
sistant director. 

Horpoint  Inc.,  Chicago,  (appliances)  names  TV 
Spots,  Hollywood  tv  production  firm,  to  create 
and  produce  tv  film  commercials  for  forth- 
coming ABC-TV  Adventures  of  Ch.zie  and 
Harriet  series.  Agency:  Maxon  Inc.,  N.  Y. 

RANDOM  SHOTS 

Lewis  and  Martin  Films  Inc.,  Chicago,  an- 
nounces opening  of  new  slide  and  title  depart- 
ment, known  as  L  &  M  Slidefilms  Inc.,  for  pre- 
paring slides,  title-cards,  balops,  crawl-cards, 
rear-projection  slides  and  original  photography. 

Mannie  Baum  Enterprises  Corp.,  N.  Y.,  an- 
nounces Greatest  Fights  of  the  Century  series 
available  in  fall  for  syndication,  sponsored 
locally  or  regionally. 

Hollywood  Spotlite  Newsfilm  Service  Inc.,  L.  A., 

moves  to  607  N.  La  Brea  Ave.,  same  city.  Tele- 
phone: Webster  8-2191. 

National  Telefilm  Assoc.,  N.  Y..  tv  film  distribu- 
tor, opens  sales  office  at  1737  F  St.  N.W.,  Wash- 
ington. D.  C,  with  Jack  Feiffer  in  charge. 

Grantray  Animation  Inc.,  Hollywood,  formed 
for  production  of  animated  television  film  com- 
mercials, industrial  films  and  theartical  shorts 
announced  last  week  by  animation  industry  men, 
Grant  Simmons,  Ray  Patterson  and  Robert 
Lawrence,  president,  Robert  Lawrence  Produc- 
tions Inc.,  N.  Y. 

FILM  PEOPLE 

John  F.  Sloan,  formerly  sales  manager,  WOR- 
TV  New  York,  and  Stan  Smith,  formerly  eastern 
sales  manager.  ABC-TV,  to  Ziv  Television  Pro- 
grams Inc.,  N.  Y.,  as  account  executives. 

Edward  J.  Chandler,  formerly  with  FBI,  to  Tele- 
vision Programs  of  America,  Seattle,  Wash., 
as  account  executive. 

Ellingwood  Kay,  story  editor,  Revue  Produc- 
tions, North  Hollywood,  to  Roland  Reed  Pro- 
ductions, Culver  City,  Calif.,  in  same  capacity. 

Louis  Germonprez  signed  to  year's  contract  by 
Gross-Krasne  Inc.,  Hollywood,  as  assistant  di- 
rector, Big  Town  film  series. 

Henry  Randel,  58,  metropolitan  New  York  dis- 
trict sales  manager,  Paramount  Pictures,  died 
July  25. 

Broadcasting    •  Telecasting 


!  up. 


BQZl- TV... tO  31 6,000 (full power) 


•  We've  resorted  to  the  lowest  form  of  humor  to  announce 
the  highest  TV  power  in  the  Rocky  Mountain  West.  KLZ-TV  now  delivers 
the  world's  greatest  network  entertainment  and  the  region's 
sharpest  local  presentations  with  the  HIGHEST  POWER  in  the  entire  area. 

Add  it  up:  by  any  measure  you  choose,  KLZ-TV  is  Colorado's  best  TV  buy... 

Programming:  Top  CBS  network  and  local  programs 

Facilities:  Finest,  most  complete  in  the  region  » 

Transmitter:  Highest  power  in  the  entire  area 

Viewer  Preference:  Denver's  most  popular  station  by  any 
and  every  survey  made  since  KLZ-TV  began  telecasting. 


See  the  KATZ  man 


 CHANNEL 

0 L Z  -TV  7 

■    m  DENVER 


NOW   EQUIPPED   FOR   NETWORK   COLOR  TELEVISION 


Broadcasting   •  Telecasting 


August  2,  1954    •    Page  41 


PROGRAM  SERVICES 


  FACTS  &  FIGURES 


Writers  Claim  Support 
Of  BMI  Members  in  Suit 

A  SUIT  of  33  composer-writers  against  Broad- 
cast Music  Inc.,  charging  anti-trust  violations 
by  BMI,  broadcasters  and  record  subsidiaries, 
has  received  secret  support  of  several  BMI 
members,  composer  Arthur  Schwartz  main- 
tained at  a  Beverly  Hills  meeting  last  fortnight 
of  Songwriters  of  America,  which  is  backing 
the  suit  against  BMI. 

Mr.  Schwartz,  reading  a  report  by  attorney 
John  Schulman,  representing  the  plaintiffs,  said 
suit  supporters  within  BMI  ranks  have  con- 
tributed money  and  evidence  against  their 
organization.  The  supporters'  identities  are 
being  kept  anonymous  to  avoid  retaliation,  SA 
executives  stated. 

However,  other  support  from  music  pub- 
lishers has  been  refused  because  of  BMI  and 
ASCAP  affiliation,  report  continued,  adding 
that  trial  may  start  within  a  year. 

Feldman  Assumes  Direction 
Of  Oxarart  Package  Firm 

WITH  the  appointment  of  Frank  Oxarart,  head 
of  his  own  Hollywood  radio-tv  package  pro- 
duction firm,  as  sales  manager  of  KFWB 
Hollywood  July  23,  Jack  Feldman  has  assumed 
active  management  and  Frank  Oxarart  Jr.  has 
become  a  shareholder  and  junior  partner  in  the 
firm.  Mr.  Feldman  announced  the  packaging 
organization  would  continue  to  meet  present 
radio-tv  commercial  commitments. 

Meanwhile,  Chef  Milani,  radio-tv  personality 
and  former  Oxarart  client,  has  opened  his  own 
sales,  promotion  and  merchandising  offices  at 
KCOP  (TV)  Hollywood  studios,  with  Freda  Al- 
lender,  food  and  appliance  promotion  specialist, 
as  merchandising  coordinator.  She  will  work 
with  KCOP  and  KMPC  Hollywood  Milani  ad- 
vertisers in  promotion  of  their  products  by 
advertising  and  store  displays,  and  supermarket 
personal  appearances  by  the  chef. 

L.A.  BMI  Clinic  Speakers 

ADDITIONAL  speakers  at  a  BMI  tv  program 
clinic  in  Los  Angeles,  Aug.  9-10  [B«T,  July 
26],  are  Earl  Hudson,  ABC  Western  Division 
vice  president,  on  "New  Dimensions  in  Tv 
Programming,"  and  George  Whitney,  KFMB- 
TV  San  Diego  general  manager,  on  "Effective 


LOOKING  OVER  first  pictures  on  KOTV 
(TV)  Tulsa's  new  UP  facsimile  equipment, 
said  to  be  the  first  of  its  type  in  Tulsa,  are 
Dick  Campbell  (I),  station  manager,  and 
Cy  Tuma,  news  director. 

Page  42    •    August  2,  1954 


Tv  Programming  Unrecognized." 

Thomas  C.  McCray,  KNBH  (TV)  Hollywood 
general  manager,  has  been  put  in  charge  of 
the  luncheon  program  for  both  days,  with  Los 
Angeles  the  only  city  scheduled  to  have  such 
programs.  Tentatively  set  is  Jack  Webb,  star 
of  NBC-AM-TV  Dragnet,  and  a  screening  of 
the  Warner  Bros,  feature  film  version,  which 
is  yet  to  be  theatrically  released. 

BOTV  Plans  Closed  Circuit 
From  Broadway  to  Theatres 

BOX  OFFICE  Television  Inc.,  New  York,  an- 
nounced last  week  it  is  negotiating  with  pro- 
ducers of  seven  "top"  broadway  productions 
for  the  rights  to  conduct  a  closed-circuit  tele- 
cast of  a  production  at  cost  to  theatres  through- 
out the  country. 

William  Rosensohn,  executive  vice  president 
of  BOTV,  said  that  current  plans  are  to  hold 
the  first  telecast  in  late  October  or  early  No- 
vember. He  estimated  that  actual  costs  to 
theatre  owners  would  range  between  $.50  and 
$.75  per  seat,  with  all  profits  to  be  retained 
by  the  theatres. 

BOTV  will  produce  the  telecast  as  an  ex- 
periment, Mr.  Rosensohn  added,  to  demon- 
strate that  a  series  of  such  productions  would 
be  financially  feasible.  He  estimated  that  costs 
of  the  entire  production  will  run  "well  over  a 
million  dollars." 

Schumann  Expands  Tv  Services 

EDWARD  E.  SCHUMANN  announces  his 
firm  has  expanded  its  art  work,  slides,  opaques 
and  film  services  for 
television.  His  com- 
pany, Edward  E. 
Schumann  &  Assoc., 
1  9  0  0  University 
Ave.,  Madison  5, 
Wis.,  which  started 
two  years  ago  to 
serve  local  stations 
in  the  area,  now 
serves  stations  in 
the  state  and  in  Illi- 
nois, Iowa,  Minne- 
sota and  Michigan. 
According  to  Mr. 
Schumann,  his  staff 
is  organized  to  give  any  tv  station  in  the  coun- 
try 48-hour  service,  featuring  a  new  package 
for  tv  stations  which  includes  art  work  and 
slides.  A  brochure  is  being  mailed  to  all  sta- 
tions, he  said. 

PROGRAM  SERVICE  SHORTS 

Gotham  Recording  Corp.,  N.  Y.,  completed  13- 
week  series  of  15-minute  musical  variety  radio 
programs,  stressing  recruiting,  made  in  coop- 
eration with  U.  S.  Coast  Guard.  Program 
available  free  to  stations  from  Comdr.  A.  E. 
Carlson.  U.  S.  Coast  Guard,  1300  E  St.,  N.W., 
Washington,  D.  C. 

Clubtime  Productions  Inc.,  syndicated  radio 
package  producers,  Beverly  Hills,  Calif.,  an- 
nounces plans  to  open  Chicago  and  New  York 
studios  to  be  used  by  singers  in  transcribing  disc 
m.c.  programs. 

Indiana  U.  Radio  and  Television  Service  has 

transcribed  series  of  radio  programs  describing 
life  in  Hoosier  communities  and  is  available  to 
stations  in  the  state. 

Storecast  Corp.  of  America,  N.  Y.,  announces 
"music-lantern,"  to  be  placed  in  grocery  stores 
as  high  fidelity  fm  music  transmitter,  illumi- 
nator and  section  marker. 


MR.  SCHUMANN 


NETWORK  GROSS 
UP  19%  IN  '54 

Combined  radio-television  fig- 
ure for  first  six  months  of  this 
year  near  $225  million  mark, 
though  radio  networks  show 
10%  decline. 
GROSS  time  sales  of  the  national  networks 
during  the  first  half  of  1954  aggregated  $224,- 
488,242,  an  increase  of  19.4%  above  the  total 
of  $187,747,323  for  the  like  period  of  1953, 
according  to  data  compiled  by  Publishers  Infor- 
mation Bureau.    Radio  network  billings  for  the 
six  months  period  of  this  year  were  down  10% 
with  a  1954  first  half  gross  of  $74,503,773, 
compared  to  a  gross  of  $82,774,891  for  the 
first  half  of  1953.   Tv  network  billings  rose 
42.9%,  however,  totalling  $149,984,469  in  the 
January-June  1954  period  against  $104,972,432 
for  that  same  part  of  1953. 

Combined  radio-tv  network  time  sales  in 
June  grossed1  $35,245,568,  "up  15.9%  from  the 
combined  June  1953  gross  of  $30,413,568. 
Radio  network  time  sales  were  down  18.9% 
from  the  previous  June,  a  decline  nearly  twice 
the  average  for  the  first  six  months,  but  the  tv 
networks  showed  a  gain  of  42.8%  over  June  of 
last  year. 

PIB's  network-by-network  gross  time  sales 
tabulation,  for  June  and  January-June  of  this 
year  and  last,  for  both  radio  and  tv  networks, 
follows: 

NETWORK  RADIO 


June 

June 

1954 

1953 

ABC 

$  2,405,994 

$  2.113.72S 

CBS 

4,173,407 

5,227,026 

MBS 

1,540,430 

1,926,865 

NBC 

2,618,614 

3,979,471 

Total 

$  10,738,445 

S  13,247,087 

Jan. -June 

Jan. -June 

1954 

1953 

ABC 

$  15,170,597 

$  15,355,841 

CBS 

29,707,034 

31,292,509 

MBS 

11,055,964 

11,393,752 

NBC 

18,570,178 

24,732,789 

Total 

S  74,503,773 

$  82,774,891 

NETWORK  TELEVISION 

June 

June 

1954 

1953 

ABC 

$  2,310,244 

$  1,607,320 

CBS 

11,448,180 

7,399,078 

DuMont 

778,920 

835,768 

NBC 

9,969,779 

7,324,315 

Total 

$  24,507,223 

$  17,166,481 

Jan. -June 

Jan. -June 

1954 

1953 

ABC 

S  15,200,029 

$  9,876,272 

CBS 

65,916,429 

44,236,751 

DuMont 

6,594,935 

5,490,321 

NBC 

62,273,076 

45,369,088 

Total 

$149,984,469 

$104,972,432 

Credit  Study  Discloses 
Lag  in  Radio,  Tv  Outputs 

TELEVISION  set  production  during  the  first 
five  months  of  1954  was  44%  less  than  1953 
levels  and  radio  set  production  in  the  same 
period  was  off  about  34%  from  last  year,  ac- 
cording to  a  study  of  the  financial  statements 
of  40  manufacturers  of  tv  sets,  radio  receivers 
and  electronics  equipment  released  last  week 
by  the  National  Credit  Office  Inc. 

It  was  pointed  out  by  the  credit  office  that 
the  slackening  off  of  tv  set  production  resulted 
not  only  from  the  imminence  of  color  tv  but 
also  from  the  excess  inventory  of  merchandise 
built  up  in  1953  when  the  industry  produced 
7,214,000  receivers.  During  1954,  the  study 
observed,  the  ratio  of  inventory  to  sales  has 
"improved  steadily."  and  the  finished  inventory 
reduced  to  "a  much  more  manageable  level." 

The  Credit  Office  attributed  the  reduction  of 


Broadcasting 


Telecasting 


tjmm  53  IRed  6ot  (tern 

54 


February  1951,  Movie  Stars  Parade  Magazine 
acclaims  Robin  Seymour  youngest  of  winning 
disc  jockeys. 

Billboard,  bible  of  show  biz  placet 
Seymour  in  nations  top  10  platter 
spinners. 


Hit  Parader,  national  song  sheet  rates 
Robin  the  Bobbin  man  3rd  in  the  entire 
nation! 


77%  of  the  buying  power  of  Michigan, 
almost  6  billion  dollars  yearly,  lies 
within  reach  of  the  "Golden  Triangle" 
formed  by  Detroit,  Jackson  and  Flint. 
Cut  yourself  a  big  slice  of  this  market. 
It's  ready  to  serve!  Come  and  get  it! 
Look  at  these  figures— radios  in  nearly 
100%  of  the  homes— over  85%  of  the 
automobiles.  A  package  buy  of  these 
three  strategically  located  Michigan 
stations  offer  you  maximum  coverage 
at  minimum  cost. 


WKMH 


DEARBORN 

5000  WATTS 
1000  WATTS  -  NIGHTS 


Here's  your  opportunity  to  drop  a  real  bomb  on 
the  Detroit  Market!  Bobbin  with  Robin  is  nation- 
ally acclaimed  the  number  3  disc  jock  show  .  .  . 
your  sales  message  on  this  top  program  reaches 
the  tremendous  Detroit-Wayne  County  billion 
dollar  market— and  it's  a  fact,  "Almost  everyone 
in  Detroit  listens  to  WKMH." 


Michigan's 
Golden Tridngl 


REPRESENTED 


HEADLEY-REED 


WKHM 

JACKSON 
1000  WATTS 


WKMF 

FLINT 
1000  WATTS 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  43 


Predicted  Tv  Volume  in  '56:  $1.9  Billion 


TELEVISION  advertising  is  growing  at  a 
rate  eight  times  as  fast  as  the  nation's  overall 
advertising  expenditures,  according  to  a  set 
of  statistics  whipped  up  last  week  by  NBC- 
TV  researchers,  who  estimated  that  in  1956 
— only  two  years  hence — the  dollar  volume 
of  advertising  in  network,  national  spot  and 
local  tv  combined  will  total  $1.9  billion, 
roughly  20%  of  that  year's  all-media  ad- 
vertising expenditures  of  $9.7  billion. 

Starting  with  1952,  the  NBC  tabulation 
charts  the  growth  of  tv  advertising  and  of 


all  advertising  year  by  year  through  1956, 
the  first  two  years  being  reports  of  actual 
expenditures,  the  last  three  NBC's  projec- 
tions. During  the  interval  from  1952  to  1956 
the  NBC  figures  show  a  36%  increase  in  all 
advertising  revenue,  but  a  273%  increase  for 
tv  advertising.  Table  follows: 

All  Advertising    Tv  Advertising        Tv's  °/o 
{in  Millions)  (in  Millions)      of  the  Total 

1952  $7,150  $  509  7 

1953  7,803  689  9 

1954  8,500  930  11 

1955  9,200  1,300  14 

1956  9,700  1,900  20 


radio  set  production  partly  to  the  "lower  de- 
mand for  automobile  radio  sets,  which  follows 
the  curtailed  buying  of  new  cars."  Another 
factor  cited  in  the  study  was  the  diminishing 
interest  of  consumers  in  clock  radios. 

The  study  stated  that  18  of  the  forty  com- 
panies had  issued  interim  first  quarter  operating 
results  showing  that  sales  in  this  period 
amounted  to  a  total  $789,538,000,  as  compared 
with  $857,690,000  in  the  first  quarter  of  1953. 
Net  profits  of  $26,874,000  were  said  to  be 
8.1%  lower  in  the  first  quarter  of  this  year. 
The  study  observed  that  the  first  quarter  of 
1953  was  the  "best  period  of  that  year,"  and 
that  remaining  quarters  of  1954  may  compare 
more  favorably  with  1953  counterparts  than 
did  the  first  quarter  of  this  year. 

NCO  said  the  brightest  outlook  for  manu- 
facturers is  in  the  fields  of  industrial  and  mili- 
tary electronics.  The  industrial  electronics  busi- 
ness in  1953  amounted  to  $400  million  in  esti- 
mated sales  volume,  the  study  stated,  adding 
that  on  current  rate  of  expansion,  volume 
should  be  three  times  that  of  last  year  by  1960. 
Electronics  devices  for  military  use  continue  to 
be  in  "heavy  demand,"  the  study  said,  and  the 
future  looks  bright  for  their  manufacturers. 

May  Radio  Shipments 
Top  April's  by  22,000 

SHIPMENTS  of  radio  receivers  from  factories 
to  dealers  increased  from  April  to  May,  ac- 
cording to  Radio-Electronics-Tv  Mfrs.  Assn. 
The  May  shipments  totaled  406,382  radios  com- 
pared to  384,390  in  April.  Shipments  for  the 
first  five  months  of  1954  totaled  1,775,539 
radios.  No  comparable  figures  are  available 
for  1953  or  prior  years. 

Radio  shipments  to  dealers  do  not  include 
auto  sets,  which  as  a  rule  do  not  move  through 
consumer  channels.  The  shipments  of  radios, 
excluding  auto  sets,  to  dealers  by  states  for  the 
first  five  months  of  1954  follow: 


State  Total 

Ala   19,742 

Ariz   9,333 

Ark   13,702 

Calif   134,412 

Colo   11,502 

Conn   33,673 

Del   3,714 

D.  C   19,052 

Fla   42,270 

Ga   28,549 

Idaho    3,650 

III   128,350 

Ind   33,260 

Iowa    21,162 

Kan   15,217 

Ky   22,520 

La   22,976 

Me   6,790 

Md   28,827 

Mass   62,379 

Mich   82,157 

Minn   27,911 

Miss   13,161 

Mo   40,063 

Mont   5,578 


State  Total 

Neb   11,138 

Nev   1,759 

N.  H   4,230 

N.J   88,675 

N.  M   5,030 

N.  Y   307,326 

N.  C   31,266 

N.  D   6,261 

Ohio    103,117 

Okla   15,555 

Ore   11,022 

Pa   121,374 

R.  1   9,028 

S.  C   12,624 

S.  D   6,728 

Tenn   26,86! 

Tex   73,642 

Utah   5,664 

Vt   2,955 

Va   26,884 

Wash   25,016 

W.  Va   11,893 

Wis   35,035 

Wyo   2,457 


Daytime  Gains  Evidenced 
By  Nielsen  Radio  Ratings 

NATION'S  favorite  radio  program  during  the 
week  of  June  20-26,  or  at  least  the  program 
attracting  the  largest  audience  (2,705,000),  was 
Lux  Radio  Theatre,  according  to  the  National 
Nielsen  ratings  for  that  week.  Seven  daytime 
serials,  however,  had  higher  average  audiences 
than  the  second-highest  rated  evening  radio 
program.    Top  Nielsen-rated  programs  were: 


RANK 


PROGRAM 


EVENING,  ONCE-A-WEEK 


HOMES  REACHED 

(000) 

(Average  for  All  Programs) 
(1,120) 


1  Lux  Radio  Theatre  (CBS) 

2  Our   Miss   Brooks  (CBS) 

3  Best  of  Groucho  (NBC) 

4  People  Are   Funny  (CBS) 

5  My   Little  Margie  (CBS) 

6  On  the  Line  With  Considine  (MBS) 

7  Nick   Carter  (MBS) 

8  Charlie  McCarthy  Show  (NBC) 

9  Dragnet  (NBC) 

10  Gene  Autry   Show  (CBS) 


2,705 
2,472 
2,426 
2,192 
2,146 
2,099 
2,099 
2,006 
1,959 
1,912 


EVENING,  MULTI-WEEKLY 


(Average  for  All  Programs) 

(793) 


1  One  Man's  Family  (NBC) 

2  News  of  the  World  (NBC) 

3  Fibber  McGee  &  Molly  (NBC) 

WEEKDAY  (Average    for    All  Programs) 

1  Young  Widder  Brown   (Toni)  (NBC) 

2  This  Is  Nora  Drake  (B.  Myers)  (CBS) 

3  Stella    Dallas  (NBC) 

4  Romance  of  Helen  Trent  (M-W-F)  (CBS) 

5  Young  Widder  Brown  (Sterling)  (NBC) 

6  Backstage  Wife  (NBC) 

7  This  Is  Nora  Drake  (Toni)  (CBS) 

8  Wendy  Warren  and  the  News  (CBS) 

9  Road  of  Life  (CBS) 

10  Our  Gal,  Sunday  (CBS) 

DAY,  SUNDAY        (Average  for  All  Programs) 


Shadow,   The  (MBS) 

Cecil  Brown  Commentary  (MBS) 


DAY,  SATURDAY    Average  for  All  Programs) 
(CBS) 


Stars  Over  Hollywood 
Mary  Lee  Taylor  (NBC) 
Bill  Shadel  and  the  News  (CBS) 

Copyright  1954  by  A.  C.  Nielsen  Co. 


1,633 
1,493 
1,353 

(1,633) 

2,612 
2,612 
2,566 
2,566 
2,519 
2,519 
2,519 
2,472 
2,426 
2,379 

(700) 

2,332 
1,819 

(1,073) 

2,192 
1,959 
1,866 


GRAND  TOTAL  1,775,539 


March  7  Daytime  Listening 

OF  THE  41,400,000  radio  homes  (89%  of  the 
U.  S.  total)  tuning  in  during  the  daytime  6  a.m.- 
6  p.m.)  hours  the  week  of  March  7,  the  average 
daytime  listening  amounted  to  14  hours  and 
37  minutes  for  the  week,  or  better  than  two 
hours  a  day.  Among  radio-only  homes,  93% 
used  daytime  radio  during  the  week,  averaging 
19  hours  and  5  minutes. 

$1.5  Billion  for  Premiums 

ABOUT  $1.5  billion  will  be  spent  for  premiums 
and  sales  incentives  this  year.  Premium  Adver- 
tising Assn.  of  America  announced  last  week, 
basing  this  estimate  on  an  appraisal  of  intrends 
in  preparation  for  the  New  York  Premium 
Show  to  be  held  under  PAAA  sponsorship  Sept. 
20-23  at  the  Hotel  Astor,  New  York. 


Luckies,  Chesterfield  Lead 
Advertest  'Remembrance7  Test 

BEST  remembered  commercials  on  tv  are  those 
for  Lucky  Strike  and  Chesterfield,  Advertest 
Research,  New  Brunswick,  N.  J.,  announced  last 
week  in  reporting  the  results  of  its  64th  monthly 
The  Television  Audience  of  Today. 

Next  best  remembered  commercials  are  those 
for  Philip  Morris  and  Schaefer  Beer,  the  com- 
pany reported. 

Lucky  Strike  and  Chesterfield  commercials 
were  mentioned  by  15%  of  the  respondents  in 
an  unaided  recall  survey  of  755  tv  homes  in 
June,  Advertest  said.  It  recalled  that  the  best 
remembered  commercials  in  a  1953  survey  were 
Chesterfield,  Philip  Morris,  Lucky  Strike  and 
Ajax. 

The  Lucky  Strike  commercial  was  considered 
the  best  liked,  the  same  as  last  year,  Advertest 
said.  It  also  said  its  survey  showed  that  (1) 
cartoon  commercials  are  liked  best,  (2)  tv  view- 
ers prefer  commercials  showing  the  product  in 
use  instead  of  being  made,  and  (3)  only  17% 
of  its  interviewees  said  they  paid  the  same  at- 
tention to  commercials  as  they  did  to  programs; 
half  of  the  respondents  said  they  paid  less  at- 
tention to  commercials  than  to  programs,  and 
the  remainder  said  they  paid  little  attention  to 
commercials. 

In  a  breakdown  by  product  category,  Adver- 
test said  Lincoln-Mercury  commercials  were 
considered  the  most  convincing  in  the  automo- 
tive field  (it  was  Chevrolet  last  year),  and 
Ballantines  in  the  beer  category,  same  as  last 
year. 

BAB  Releases  Pulse  Report 
On  Teen-Age  Radio  Audience 

EFFECTIVENESS  of  radio  in  reaching  the 
teen-age  girl  market  is  described  in  a  new  BAB 
report.  "Radio  and  Teen-Age  Girls  in  Metro- 
politan Markets,"  which  shortly  is  to  be  released 
to  BAB  member  stations. 

The  report,  incorporating  data  gathered  by 
The  Pulse  for  BAB  among  girls  between  13  and 
17  years  old  during  April  in  six  major  metro- 
politan areas,  states  that  more  than  nine  of 
every  ten  girls  listen  to  the  radio  every  week 
and  more  than  seven  of  ten  tune  to  the  radio 
daily.  The  report  includes  details  on  how  many 
teen-age  girls  listen  to  radio,  how  much  they 
listen,  when  they  listen,  and  what  they  hear.  It 
also  includes  data  on  radio  ownership. 


Asking  the  Women 

PLANS  have  been  announced  under 
which  2,500  club  women  will  be  ques- 
tioned each  week  for  their  opinions  of 
programs  and  services  rendered  by  NBC's 
WNBC-WNBT  (TV)  New  York.  Ac- 
cording to  Max  E.  Buck,  director  of 
advertising,  merchandising  and  promo- 
tion for  the  stations,  arrangements  have 
been  made  with  "Luncheon  Is  Served," 
a  fund-raising  group  serving  25  lunch- 
eons weekly  to  a  total  of  2,500  women  in 
the  New  York  area,  to  circulate  ques- 
tionnaires seeking  data  on  programming 
and  services  of  the  stations.  Mr.  Buck 
said  the  interviews  will  enable  the  sta- 
tions "to  keep  a  day-to-day  finger  on 
the  pulse  of  the  community  and  obtain 
immediate  reaction  to  programming 
changes." 


Page  44    •    August  2,  1954 


Broadcasting   •  Telecasting 


INTRODUCING 


COLLINS  SUPERB  NEW 


550A 


500/250  WATT  AM  BROADCAST  TRANSMITTER 


J.HIS  is  the  new  high-fidelity  Broadcast  Trans- 
mitter, developed  by  Collins  to  provide  a  500/250 
watt  transmitter  incorporating  the  same  superior 
features  now  found  in  the  widely  accepted  Collins 
300J,  20V,  21E,  and  2lM  transmitters.  Available 
for  early  delivery,  the  Collins  550A  transmitter 
features  low  temperature  coefficient  crystal  con- 
trol, thermal  time  delay,  arc-over  and  lightning 
protective  circuit,  the  use  of  only  seven  types  of 


tubes,  filtered  forced  air  cooling,  and  adjustable 
over-load  relay  protection  for  both  the  final  audio 
and  RF  stages.  The  Collins  550A  may  be  energized 
by  simply  pressing  the  "ON"  button.  The  filament, 
bias,  and  plate  power  is  then  automatically  ap- 
plied in  the  correct  sequence  with  the  proper  time 
delay. 

Start  on  the  path  to  transmitter  trouble-free  days  by  writ- 
ing for  Collins  350 A  technical  descriptive  bulletin  today! 


COLLINS  RADIO  COMPANY  c*.  ■„„<,,.  ,„„«, 


261  Madison  Ave. 
NEW  YORK  16 


1930  Hi-Line  Drive 
DALLAS  2 


2700  W.  Olive  Ave. 
BUR BANK 


Petroleum  Bldg. 
TALLAHASSEE 


Dogwood  Road,  Fountain  City 
KNOXVILLE 


COLLINS  RADIO  COMPANY  OF  CANADA,  LTD.,  74  Sparks  Street,  OTTAWA,  ONTARIO 


Broadcasting   •  Telecasting 


August  2,  1954    •    Page  45 


NARTB  TO  OFFER  SUGGESTED  PATTERN 
FOR  TV  SALES  PROMOTION  BUREAU 

Joint  NARTB  and  TvAB  meeting  set  for  next  Thursday  with  Oct. 
mentioned  as  target  date  for  implementation  of  plan. 


15 


NARTB  will  unveil  in  working  form  this  week 
its  long-range  plan  for  a  million-dollar  tv 
sales  promotion  bureau  operating  on  an  indus- 
trywide basis  in  competition  with  other  adver- 
tising media  and  their  sales  bureaus. 

This  major  advertising  void  will  be  filled  this 
autumn — Oct.  15  is  mentioned  as  a  tentative 
target  date.  A  joint  NARTB-TvAB  committee 
will  act  Thursday  on  the  advertising  bureau 
plan  for  tv  after  a  four-man  task  force  does  a 
preliminary  screening  job  Wednesday. 

The  tv  advertising  project,  long-sought  and 
subject  to  kicking  around  in  a  recent  intra- 
industry  feud,  will  start  out  on  a  necessarily 
modest  basis  but  should  reach  the  half-million- 
dollar  stage  within  a  few  months,  under  present 
planning. 

NARTB's  blueprint,  based  on  two  years  of 
research,  will  be  presented  to  the  merger  as  a 
staff  study  of  the  association.  It  consists  of 
several  sections,  some  of  which  contain  optional 
proposals  for  committee  or  NARTB  Tv  Board 
decision. 

Should  the  merger  committee  approve  the 
plan,  including  options,  the  NARTB  Tv  Board 
will  be  next  to  act.  TvAB,  too,  may  want  to 
get  the  views  of  its  executive  committee,  or 
even  its  membership. 

Once  the  plans  have  cleared  the  NARTB  Tv 
Board,  the  job  of  setting  up  the  tv  sales  bureau 
will  be  turned  over  to  an  independent  organiza- 
tion. The  blueprint  includes  all  the  legal 
planning,  charter  and  other  routine. 

Winding  up  the  NARTB  blueprint  is  a  section 
that  includes  ways  to  implement  the  bureau 
plan.  It  goes  into  such  details  as  by-laws,  scope 
of  officers'  duties,  dues  formulas,  membership 
recruitment,  executive  structure  and  operating 
routines. 

Scope  of  Report 

Carefully  planned  sections  of  the  report  list 
such  functions  as  regular  information  bulletins 
to  the  membership,  ways  of  contacting  adver- 
tisers and  agencies,  competitive  problems  of  the 
tv  medium,  roles  to  be  taken  by  industry 
segments,  public  relations  activities,  publica- 
tions and  research. 

Action  this  week  will  be  taken  in  two  ways. 
First,  the  four-man  task  force  representing 
NARTB  and  TvAB  will  screen  the  lengthy 
NARTB  blueprint  Wednesday.  Second,  the  full 
10-man  joint  committee  named  at  the  June  30 
NARTB-TvAB  merger  meeting  [B*T,  July  5] 
will  meet  Thursday.  Both  sessions  will  be  held 
in  Washington. 

Members  of  the  task  force  are:  NARTB — 
Clair  R.  McCollough.  Steinman  Stations, 
NARTB  Tv  Board  chairman,  and  Campbell 
Arnoux,  WTAR-TV  Norfolk,  Va.,  vice  chair- 
man. TvAB— Richard  A.  Moore,  KTTV  (TV) 
Los  Angeles,  TvAB  acting  chairman,  and 
Roger  W.  Clipp,  WFIL-TV  Philadelphia. 

Besides  these  four,  the  full  committee  com- 
prises these:  NARTB  Tv  Board  members — 
Kenneth  Carter,  WAAM  (TV)  Baltimore;  W.  D. 
Rogers  Jr.,  KDUB-TV  Lubbock,  Texas,  who 
was  active  in  promoting  the  recent  NARTB- 
TvAB  merger,  and  Merle  Jones,  CBS.  TvAB — 
L.  H.  Rogers,  WSAZ-TV  Huntington,  W.  Va.; 
George  B.  Storer  Jr.,  Storer  Broadcasting  Co., 
and  Henry  W.  Slavick,  WMCT  (TV)  Memphis. 

If  the  10-man  committee  runs  into  snags,  or 


can't  decide  on  optional  proposals,  a  second 
meeting  may  be  necessary. 

The  NARTB  Tv  Board  was  to  have  been 
called  for  a  late  August  meeting  but  other  meet- 
ings, including  network  affiliate  sessions,  may  in- 
terfere. A  mail  balloting  of  the  board  has  been 
considered.  If  the  board  meets  after  Labor 
Day,  some  time  may  be  lost  in  opening  offices 
and  working  out  other  details. 

A  substantial  list  of  candidates  for  president 
of  the  tv  bureau  is  on  file  at  NARTB.  This 
post  will  parallel  that  of  BAB  president.  Selec- 
tion of  a  president  and  top  staff  officers  will 
be  handled  carefully. 

Having  completed  its  job  of  research  and 
blueprinting,  NARTB  will  step  aside  as  the  in- 
dependent bureau  takes  up  the  job  of  tv  sales 
and  advertising  promotion  just  as  it  did  several 
years  ago  when  BAB  was  formed. 

Swift  Action  Seen 

At  the  weekend  it  appeared  that  NARTB 
will  act  swiftly,  oblivious  of  any  possible 
opposition  from  the  TvAB  membership. 
NARTB  feels  it  has  a  binding  merger  deal  as 
a  result  of  the  June  30  merger  meeting  and 
intends  to  see  that  its  long-range  program  goes 
into  action  in  a  hurry. 

The  blueprint  to  be  shown  this  week  will 
follow  the  all-industry  line  agreed  upon  when 
NARTB  first  approved  the  bureau  idea  in  De- 
cember, 1952.  It  is  based  on  extensive  studies 
of  bureaus  operated  by  competing  media,  in- 
cluding radio,  newspapers,  magazines  and  out- 
door. 

As  TvAB's  acting  chairman,  Mr.  Moore  will 
bring  in  results  of  a  questionnaire  dealing  with 
the  membership's  ideas  of  the  special  types  of 
functions  a  tv  advertising  bureau  should  per- 
form. The  questionnaire  was  sent  out  over  a 
week  ago,  Mr.  Moore  said,  to  guide  TvAB's 
committeemen  [B»T,  July  26]. 

If  TvAB  members  plan  a  major  revolt 
against  NARTB's  successful  effort  to  carry  out 
its  long-range  bureau  idea,  there  were  no  signs 
apparent  at  the  weekend.  Some  individual 
stations    maintain    their    preference   for  the 


original  local-national  spot  motif  of  TvAB. 
Station  Representatives  Assn.,  which  helped 
finance  TvAB,  hasn't  changed  its  opposition 
toward  inclusion  of  networks  in  the  bureau. 

While  relations  were  pretty  thick  between 
some  of  TvAB's  backers  and  NARTB,  any 
opposition  to  the  bureau  is  kept  in  the  back- 
ground. 

The  NARTB  plan  provides  for  associate 
members,  as  tentatively  drawn,  and  this  could 
include  representatives.  BAB  has  representa- 
tives who  hold  associate  status  and  John  Blair, 
head  of  John  Blair  &  Co.  and  Blair-Tv  Inc.,  sits 
on  the  BAB  board. 

The  bureau's  financing  plans  include  various 
industry  segments,  including  networks  as  well 
as  representatives,  again  following  rather 
closely  the  BAB  pattern.  SRA  is  known  to  feel 
BAB  promotes  local  radio  actively  without 
giving  national  spot  the  attention  SRA  wants. 
At  the  same  time.  SRA  operates  a  research 
project  and  the  Crusade  for  Spot  Radio. 

Representatives  opposed  an  industrywide 
bureau  and  excluded  networks  in  the  TvAB 
organization  days  last  spring  on  the  ground  that 
tv  needs  no  promotion  as  a  medium.  They 
felt  all  advertisers  are  well  aware  of  tv's  sales 
impact  and  know  of  its  success. 

If  any  promoting  is  to  be  done,  they  argue, 
it  should  be  done  on  behalf  of  local  and  national 
spot  since  networks  are  described  as  well-pro- 
moted. They  list  such  firms  as  H.  T.  Heinz, 
Kellogg  and  International  Harvester  as  sitting 
on  the  fence,  wondering  whether  to  use  video, 
network  or  spot. 

NARTB's  detailed  review  of  the  whole  pro- 
motion situation  includes  a  history  of  media  ad- 
vertising bureaus.  In  expecting  a  budget  of 
$400,000  or  $500,000  in  the  early  days,  NARTB 
explains  that  Outdoor  Advertising  Inc.  has  a 
$2,500,000  promotion  budget,  supported  by  the 
circulation  data  of  Traffic  Audit  Bureau,  a  non- 
profit research  unit  operated  in  cooperation 
with  Assn.  of  National  Advertisers  and  Ameri- 
can Assn.  of  Advertising  Agencies. 

Bureau  of  Advertising,  promotion  bureau  of 
American  Newspaper  Publishers  Assn.,  has  a 
$1,600,000  budget.  BAB  is  around  the  $700,000 
mark  and  shooting  for  $800,000,  and  Magazine 
Advertising  Bureau  has  a  $250,000  promotion 
fund. 

The  NARTB  blueprint  explains  how  these 
bureaus  operate  and  how  they  hit  hard  at  tele- 
vision because  the  newest  medium  has  left  a 


BOARD  OF  DIRECTORS  of  the  Louisiana  Assn.  of  Broadcasters  took  time  out  from  the 
quarterly  meeting  at  New  Iberia  to  have  an  outing  at  the  camp  of  Jerry  Hamm  near 
Delcambre.  At  the  camp  (I  to  r):  front  row,  Mr.  Hamm,  KANE  New  Iberia,  LAB  secre- 
tary-treasurer; Willard  Cobb,  KALB  Alexandria,  president;  Frank  Ford,  KENT  Shreve- 
port,  vice  president;  Robert  Earle,  WIBR  Baton  Rouge;  second  row,  Bob  Wehrman, 
WTPS  New  Orleans;  Newton  Wray,  KTBS  Shreveport,  LAB  past  president;  John  Vath, 
WWL  New  Orl  eans;  Ken  Whitaker,  KRUS  Ruston;  Eugene  Jones,  KSLO  Opelousas, 
and  Ray  Dabadie,  WJBO  Baton  Rouge. 


Page  46    •    August  2,  1954 


Broadcasting    •  Telecasting 


NEW  VHF 


MT.  PISGAH,  N.C 


Johnson  City  • 


WLOS-TV 

CHANNEL  13-Asheville,N.C. 

Serving  1 98,830  TV  Families" 
in  an  area  of  2,058,000  people** 


Covering  Four  Rich  Piedmont  States 
with 

Effective  Buying  Income  of 
$2,411,466,000** 

170,000  Watts  Video— Highest  Antenna 
in  the  South— 6089  feet  above  sea  level 

(FCC  Maximum  at  this  elevation  above  terrain) 

A.  C.  Nielsen  Co.  Report  U.  S.  Television  Ownership  by  Counties 
as  of  November  1, 1953 

"Sales  Management  Survey  of  Buying  Power,  May  10, 1954 

WLOS-TV 

CHANNEL  13    •    ASHEVILLE,  N.  C. 


? 


Asheville 


Represented  Nationally  by  Southeastern  Representative 

Venard,  Rintoul  and  McConnell,  Inc.       James  S.  Ayres  Company 
New  York  City,  N.Y.  Atlanta,  Ga. 


MT.  PISGAH 


Greenville  • 


•  Spartanburg 


sudden  and  heavy  impact  on  advertising  allot- 
ments. 

NARTB's  report  shows  the  need  of  breaking 
down  the  complex  held  by  advertisers  who  con- 
sider tv  too  rich  for  their  blood  and  strictly  a 
medium  for  those  with  fancy  advertising 
budgets.  Ways  are  pointed  out  by  which  this 
type  of  thinking  can  be  overcome,  including 
use  of  success  stories  and  selling  arguments. 

Television  sales  should  be  promoted  on  an 
all-industry  basis  and  sold  against  its  principal 
competitors,  Jack  Harris,  KPRC-TV  Houston, 
vice  president  and  general  manager,  has  in- 
formed T.  F.  Flanagan  managing  director  of 
SRA  and  critic  of  the  TvAB-NARTB  merger 
plan  [B«T.  July  26,  19]. 

Writing  as  "one  of  the  people  who  was  a 
member  of  this  organizing  committee  of  TvAB 
in  the  middle  and  latter  stages,"  Mr.  Harris  said 
he  did  not  agree  with  Mr.  Flanagan's  criticism 
of  the  merger  and  his  stand  on  behalf  of  a 
local-national  spot  promotion  bureau. 

Mr.  Harris  said,  "It  was  clearly  stated  to  me 
when  I  joined  the  organizing  group  that  all 
policies  of  the  proposed  bureau  would  be  set 
by  the  permanent  board  of  directors,  when 
elected.  At  no  time  was  it  indicated  that  the 
original  few  station  managers  and  owners  who 
started  the  movement  had  any  fixed  policies 
which  would  be  binding  upon  the  organization 


DISC  FIRMS,  NARTB 
SET  TALKS  ON  45s 

Thursday  meeting  in  New- York 
will  air  protests  by  a  'substan- 
tial' segment  of  the  broadcast 
industry  that  change  to  45s 
for  station  use  would  be  ex- 
pensive, undesirable. 

RECORD  manufacturers  and  NARTB  repre- 
sentatives are  scheduled  to  meet  Thursday  noon 
at  the  New  York  Athletic  Club  to  discuss  broad- 
cast industry  protests  against  the  sudden  change- 
over from  78  to  45  rpm  pressings  for  station  use. 

At  the  weekend  several  major  manufacturers 
had  indicated  they  would  accept  an  invitation 
extended  by  John  F.  Meagher,  NARTB  radio 
vice  president.  It  was  believed  most  if  not  all 
the  majors  would-be  represented  at  the  discus- 
sion. Mr.  Meagher's  invitation  was  extended 
July  23  [B«T,  July  26].  He  explained  "a  sub- 
stantial segment"  of  NARTB's  membership  had 
protested  the  shift  to  45s  and  he  contended  both 
parties  should  discuss  the  feasibility  of  modify- 
ing the  action. 

Two  possible  courses  will  be  proposed  by 
broadcasters,  judging  by  their  positions  as  re- 
flected in  protests  to  B*T  and  NARTB.  First, 
the  manufacturers  will  be  asked  flatly  to  recon- 
sider their  action  and  rescind  the  45  rpm  order. 
Second,  pending  their  decision  on  reconsidera- 
tion they  will  be  asked  to  postpone  effective 
date  (July  1  )  of  the  order. 

Such  major  industry  segments  as  Westing- 
house  Broadcasting  Co.  [B«T,  July  19]  have 
announced  they  will  not  convert  equipment  to 
accommodate  45  rpm  discs.  Those  objecting  to 
the  new  standard  contend  it  is  costly  to  convert 
turntables,  where  conversion  is  possible  or  feasi- 
ble; the  45s  are  difficult  to  cue  with  precision 
and  the  fine  grooves  do  not  hold  up  under  re- 
peated performance;  minor  vibrations  will  cause 
the  needle  to  jump  out  of  the  fine  groove; 
storage  facilities  are  designed  to  accommodate 
larger  records,  and  technically  the  45s  are  not 
up  to  professional  standards. 

Record  manufacturers  acted  separately  in 

Page  48    •    August  2,  1954 


when  it  was  set  up  in  permanent  fashion. 

"For  one,  I  do  not  subscribe  to  the  idea  of 
the  stations  financing  the  kind  of  organization 
you  outline.  I  believe  that  the  TvAB  should  be 
constituted  as  the  BAB  and  should  seek  to  sell 
television  against  its  principal  competitors: 
Newspapers,  magazines,  outdoor  and  other 
media. 

"It  seems  to  me  that  our  representatives  are 
paid  handsomely  to  represent  us  in  the  intra- 
industry  struggle  for  allocation  of  funds,  net- 
work or  spot,  after  the  funds  have  been  allocated 
to  the  television  media.  I  have  confidence  that 
the  representatives  can  do  this  job  from  existing 
funds  at  their  disposal,  whether  through  your 
organization  or  individually,  or  both. 

"Our  station  is  anxious  to  become  part  of  an 
industrywide  selling  organization,  but  looks 
with  complete  disfavor  upon  the  establishment 
of  an  organization  which  will  engage  in  civil 
war  within  the  industry. 

"Neither  any  network  nor  the  NARTB  has 
presumed  to  tell  us  what  kind  of  a  selling 
organization  we  can  set  up.  And  I  believe  it  is 
equally  true  that  neither  a  representative  nor  a 
representative  group  should  seek  to  dictate  or 
unduly  influence  the  station's  decision.  I  feel 
that  this  is  a  matter  which  should  be  determined 
by  the  stations  themselves,  and  not  by  their 
agents." 


announcing  the  shift  to  45s,  and  the  major  firms 
deny  they  took  concerted  action  in  decreeing  a 
July  1  conversion  date.  Some  of  the  smaller 
manufacturers  will  continue  to  supply  78  rpm 
pressings  to  stations,  but  the  major  units  con- 
tend the  share  of  retail  sales  of  records  has 
iumped  from  25%  45s  a  few  years  ago  to  75%. 
Many  of  them  believe  the  time  is  approaching 
when  the  78  will  disappear  from  store  shelves. 

Supply  houses  providing  conversion  equip- 
ment for  broadcast  turntables  are  getting  far 
behind  in  meeting  orders,  judging  by  industry 
checks.  They  are  running  a  minimum  of  a 
month  behind,  in  most  cases,  and  in  some  in- 
stances will  not  catch  up  to  the  demand  for 
several  months. 

Industry  opposition  to  the  45s  is  not  unani- 
mous. Lase  week  Lawrence  A.  Reilly,  general 
manager  of  WTXL  West  Springfield,  Mass., 
voiced  approval  of  the  action  on  the  ground 
the  45s  sound  better,  take  up  less  room  and  the 
repertory  is  greater.  He  said  the  station  also 
uses  33s  extensively. 

On  the  other  hand  E.  F.  Cahill,  manager  of 
WBCK  Battle  Creek,  Mich.,  called  the  manu- 
facturers' action  a  "dictatorial  invasion,  propa- 
gandized as  economy."  Howard  C.  Gilreath, 
general  manager  of  WVOP  Vidalia,  Ga.,  called 
it  a  "gestapo  method  of  pushing  this  service  on 
broadcasters."  John  L.  Cole  Jr.,  owner-manager 
of  WHLF  South  Boston,  Va.,  wrote  record  com- 
panies that  WHLF  operators  "completely 
despise  the  45s  in  every  respect." 

Michigan  Broadcasters 
Meet  Sept.  30-Oct.  2 

SALES  panels  for  radio  and  tv  broadcasters 
will  feature  the  Sept.  30-Oct.  2  meeting  of 
Michigan  Assn.  of  Radio  &  Television  Broad- 
casters, to  be  held  at  St.  Clair  Inn,  St.  Clair, 
Mich.  John  F.  Wismer,  WHLS  Port  Huron, 
is  president  with  Jim  Quello,  WJR  Detroit, 
chairman  of  the  convention  committee.  All 
Michigan  broadcasters  and  staffs  are  invited. 

Other  panel  sessions  will  cover  proposed 
government  regulations,  with  government  and 
industry  specialists  taking  part,  along  with 
exchanges  of  ideas  on  other  phases  of  broad- 
casting. A  business  meeting  will  close  the  con- 
vention, with  new  officers  to  be  elected. 


SCBA  PANELISTS  LAUD 
RADIO'S  ADVANTAGES 

Southern  California  Broadcast- 
ers note  radio's  wide  use  and 
advertising  dollar  value. 

CALLING  radio  "the  liveliest  corpse,"  Frank 
Crane,  managing  director,  Southern  California 
Broadcasters  Assn.,  told  Los  Angeles  Advertis- 
ing Club  members  that  local  station  sales  have 
increased  twice  the  dollar  volume  since  1947, 
during  a  panel  presentation  by  SCBA  members 
on  "The  Effective  Use  of  Radio." 

Introducing  the  panel,  Mr.  Crane  added  that 
Southern  California  families  average  three 
radios  a  home;  that  the  local  listener  uses  radio 
approximately  three  hours  daily;  that  72%  of 
all  automobiles  and  95%  of  new  cars  have 
radios. 

Robert  McAndrews,  vice  president  and  com- 
mercial manager,  John  Poole  Broadcasting  Co. 
and  SCBA  president,  advised  his  listeners  to 
throw  away  their  rule  books  on  radio  use. 
Radio  has  successfully  introduced  new  products, 
sold  during  the  weekends,  advertised  for  per- 
sonnel and  otherwise  broken  the  textbook 
maxims,  he  stated.  "There  are  practically  no 
areas  closed  to  radio  advertising,"  he  declared. 

Advantages  of  "vertical"  spot  buying,  using 
a  radio  budget  to  purchase  multiple  spots  dur- 
ing different  parts  of  the  day  to  obtain  the  total 
station  circulation  rather  than  a  fixed  time 
and  audience,  were  described  by  Stanley  Spero, 
general  sales  manager,  KMPC  Hollywood  and 
chairman,  SCBA  sales  committee.  Five  minute 
programs  offer  the  advantages  of  repetition,' 
longer  sales  message  and  the  use  of  merchan- 
dising and  other  promotion,  Mr.  Spero  pointed 
out. 

Discussing  comparative  costs  of  radio  and 
tv  advertising,  Terry  Mann,  sales  manager, 
KHJ  Hollywood  and  vice  chairman,  SCBA 
sales  committee,  advised  his  audience  that  tv 
costs  range  from  3V2  to  26  times  that  of 
similar  radio  time.  The  same  money  will  buy 
a  series  of  Class  A  radio  •  spots — and  a  20 
second  tv  spot,  he  observed.  "Radio  delivers 
more  families  per  advertising  dollar  all  through 
the  day,"  he  concluded. 

District  11  Ballots  Mailed 

NEW  nominating  forms  to  fill  a  radio  direc- 
torate on  the  NARTB  board  for  District  11 
(Minn.,  N.  D.,  S.  D.)  have  been  mailed  by  C.  E. 
Arney  Jr.,  secretary-treasurer,  following  failure 
of  at  least  two  persons  to  receive  five  ballots  in 
a  recent  nomination. 

The  election  is  being  held  to  provide  a  suc- 
cessor to  the  post  vacated  by  John  F.  Meagher, 
formerly  of  KYSM  Mankato,  Minn.  Mr. 
Meagher  has  joined  NARTB  as  radio  vice  presi- 
dent. Nominating  forms  in  the  second  round 
must  be  returned  to  NARTB  headquarters  by 
Aug.  5. 

AAAA  Roster  Lists  303 

THE  1954  edition  of  the  A  AAA's  Roster  and 
Organization,  issued  last  week,  lists  303  mem- 
ber agencies  as  of  May  31,  a  gain  of  12  over 
the  1953  listing  and  the  largest  membership  in 
AAAA  history.  In  addition  to  listing  member 
agencies  both  alphabetically  and  geographi- 
cally, the  Roster  reports  the  officers,  directors 
and  committee  members  and  also  includes  the 
organization's  standards  of  practice,  agency 
service  standards  and  the  qualifications  for 
membership. 

Broadcasting    •  Telecasting 


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GOVERNMENT 


LEE  WOULD  LIFT  'EQUAL  TIME'  LAWS, 
TRUST  BROADCASTER'S  RESPONSIBILITY 

FCC  Commissioner  tells  Washington's  National  Press  Club  that  broad- 
casters, like  newspapers,  should  shoulder  their  own  responsibilities, 
without  government  directive. 


IT'S  TIME  legal  compulsion  on  broadcasters 
to  provide  "equal  time"  to  political  and  non- 
political  dissenters  is  lifted,  FCC  Comr.  Robert 
E.  Lee  suggested  in  a  talk  before  the  National 
Press  Club  in  Washington  last  Tuesday. 

Noting  that  stations  now  far  outnumber  daily 
newspapers,  whose  news  and  editorial  presenta- 
tions are  not  reviewed  by  the  government, 
Comr.  Lee  contended  broadcasters  have  matured 
and  are  more  responsive  to  local  needs  and 
civic  affairs  "than  many  government  officials  in 
Washington." 

Speaking  on  "Labels,  Libels  and  Equal  Time," 
Comr.  Lee  said,  "I  know  of  no  completely  suc- 
cessful effort  to  legislate  either  fairness  or 
equality.  Should  not  the  broadcaster,  like  the 
press,  be  permitted  to  shoulder  this  responsibil- 
ity without  either  legislative  or  administrative 
second-guessing  or  directive?" 

Text  of  the  talk  was  put  in  the  Congressional 
Record  Wednesday  by  Rep.  lohn  Phillips  (R- 
Calif. ),  a  head-table  guest. 

Reviewing  provisions  of  Sec.  315  of  the 
Communications  Act,  which  requires  a  station 
to  grant  equal  time  to  a  legally  qualified  can- 
didate if  time  is  provided  his  opposition,  Comr. 
Lee  noted  the  predicament  posed  for  the  station 
with  respect  to  libel.  He  recalled  court  deci- 
sions holding  station  liable  for  damages  in 
spite  of  Sec.  315's  provision  which  prevents 
stations  from  censoring  even  libelous  state- 
ments. 

Comr.  Lee  said  a  number  of  states  have 
legislated  exemption  from  libel  for  stations 
under  such  circumstances  and  expressed  the 
hope  other  states  will  pass  similar  laws  to 
correct  the  inequity. 

Cites  Other  Problems 

Magnitude  of  broadcasters'  headaches  on 
equal  time  claims  even  in  this  bi-election  year 
were  pointed  out  by  Comr.  Lee.  There  will  be 
32  U.  S.  Senators,  435  Congressmen,  35  gover- 
nors and  thousands  of  state  legislators,  mayors, 
councilmen  and  others  campaigning  in  the  fall 
elections,  many  demanding  time  on  the  air,  he 
said.  Libel  suits  already  have  been  filed  as  the 
result  of  political  "talkathons"  in  the  primary 
campaigns,  he  observed. 

"The  broadcasters'  difficulties  are  further 
complicated  by  the  fact  that  even  fringe  parties 
which  are  usually  relegated  to  brief  mention 
on  the  obituary  page  or  to  oblivion  by  news- 
paDers  are,  if  they  qualify  for  a  place  on  the 
ballot,  entitled  to  equal  broadcast  opportunity 
with  the  two  major  parties,"  he  said.  Some 
of  the  legally  qualified  parties  whose  candidates 
appeared  on  the  ballots  of  various  states  during 
the  1952  elections,  he  recalled,  were:  Republi- 
can, Democrat,  Prohibition,  Progressive,  Social- 
ist Labor,  Socialist,  American  Labor,  Constitu- 
tion, Christian  Nationalist,  Liberal,  Independent, 
Social  Worker's  American,  American  First, 
American  Vegetarian,  Greenback,  Four  Free- 
doms and  the  Poor  Man's  Party. 

"The  equal  time  provision  of  the  Commu- 
nications Act  with  respect  to  political  candi- 
dates was  first  written  into  law  in  the  mid- 
1920's,"  Comr.  Lee  pointed  out.  "The  reason 
was  because  at  that  time  it  was  feared  that 
there  would  always  be  a  limited  number  of 
radio  stations  and  it  would  be  possible  that 
only  a  one-sided  presentation  would  be  made. 
However,  that  situation  has  long  since  ceased 


COMR.  LEE 


to  exist.  There  are  hundreds  more  radio  sta- 
tions today  than  there  are  daily  newspapers." 

Comr.  Lee  observed  that  "Congress  has  not 
tried  to  legislate  equality  of  opportunity  for 
space  in  newspapers.  I  wonder  what  the  re- 
action would  be  if  the  Post  Office  Dept.  sought 
authority  to  examine  newspapers  to  determine 
equality  or  fairness  in  connection  with  the 
second  class  mailing  privileges  newspapers  en- 
joy?  I  would  be  the  first  to  condemn  it. 

"I  am  a  great  admirer  of  the  free  press  we 
have  in  this  country.     I  feel  that  over  the 

^  n    course  of  the  years, 

on  the  whole,  the 
press  has  developed 
a  sense  of  responsi- 
bility and  a  re- 
sponsiveness to  the 
needs,  interests  and 
desires  of  the  peo- 
ple. I  suggest  that 
another  media  of 
communication  — 
broadcasting  —  has 
expanded  to  the 
point  over  the  last 
30  years  in  both  size 
and  stature  so  that 
it,  too,  has  reached  maturity. 

"Have  we  reason  to  fear  that  broadcasters 
will  be  unfair  or  irresponsible?  Have  we  reason 
to  distrust  persons  whose  legal,  financial  and 
technical,  and  in  many  instances,  character 
qualifications  are  so  closely  scrutinized  before 
they  enter  this  business  of  broadcasting?  What- 
ever misgivings  we  may  have  evaporate  when 
we  consider  that  a  broadcaster's  operation  is 
subject  to  the  critical  appraisal  of  the  American 
listening  or  viewing  public.  His  work  and  par- 
ticipation in  community  life  are  more  respon- 
sive to  the  needs  and  desires  of  his  neighbors 
than  many  government  officials  in  Washington. 
As  a  citizen  of  the  community  he  is  certainly 
conscious  of  his  responsibility  toward  it.  As 
a  businessman  in  the  community  he  is  aware 
of  the  necessity  of  treating  all  interests  fairly." 

During  the  question-and-answer  session  fol- 
lowing his  talk,  Comr.  Lee  was  asked.  "Do  you 
still  love  loe?"  referring  to  his  personal  friend- 
ship with  Sen.  Joseph  R.  McCarthy  (R-Wis.). 
He  answered  affirmatively,  commenting,  "I 
take  friendship  very  seriously,  but  I  still  differ 
with  my  friends." 

Comr.  Lee  pointed  to  wide  newspaper  hold- 
ings in  the  radio-tv  field  in  response  to  a  ques- 
tion whether  FCC  discriminates  on  newspaper 
ownership. 

As  to  educational  reservations,  he  said  he 
is  for  keeping  the  reservation  on  a  tv  channel 
as  long  as  "some"  interest  in  a  community  is 
indicated.  But  where  no  interest  is  displayed, 
he  would  consider  a  request  to  change  such  a 
channel  to  commercial  status. 

Comr.  Lee  said  he  does  not  favor  "at  this 
time"  the  Bricker  proposals  to  put  FCC  in 
direct  control  of  networks  (story  page  31). 

He  did  not  feel  that  a  station  would  be 
guilty  of  censorship  if  it  curbed  political  talk- 
athons, Comr.  Lee  told  another  questioner, 
indicating  the  ad  lib  nature  of  the  program 
puts  the  station  in  particular  jeopardy  as  to 
libel. 

In  the  long  range,  Comr.  Lee  envisioned  the 
survival  of  uhf  tel  evision.  "I  don't  see  anything 
that  could  be  done  now  to  help  isolated  cases 


other   than   direct    government   subsidy,"    he  1 
explained.    He  felt  that  the  greater  govern- 
ment control  which  would  occur   "may  be 
dangerous." 

Specialized  radio  stations  do  fill  a  listening 
need,  Comr.  Lee  said,  citing  his  preference 
locally  for  WGMS  Washington,  a  "good  music" 
outlet. 

Asked  what  can  be  done  about  "those  ter- 
rible commercials"  on  radio  and  tv,  Comr.  Lee 
replied:  "We  all  have  a  little  knob  on  the 
receiver.  If  that  doesn't  work,  pull  out  the 
plug." 

INDUSTRY  FAVORS 
POLITICAL  RATE  RULE 

FCC  proposal  to  implement 
1952  changes  in  Sec.  315  of 
Communications  Act  (to  give 
candidates  the  same  rates  as 
other  advertisers)  meets  gen- 
eral approval,  but  there  is  con- 
cern over  discount  procedures. 

IN  COMMENTS  filed  with  FCC  last  week, 
broadcasters  appeared  generally  in  favor  of  the 
Commission's  proposed  rules  to  implement  the 
1952  McFarland  Act  revision  of  Sec.  315  of  the 
Communications  Act  so  as  to  prevent  stations 
from  charging  higher  rates  to  political  cam- 
paigners than  to  regular  advertisers  [B«T,  June 
28]. 

FCC  Comr.  Robert  E.  Lee  also  expounded 
views  about  Sec.  315  last  week  in  a  speech 
(story  this  page). 

There  was  concern  over  rate  discount  pro- 
cedures, however,  among  other  details.  FCC's 
proposed  amendments  to  its  radio  and  tv  rules 
would  provide  that  if  a  station  gave  discounted 
rates  to  one  group  of  political  candidates  pool- 
ing their  resources  to  purchase  blocks  of  time, 
a  single  opposition  candidate  should  be  afforded 
the  same  discount. 

This  discount  interpretation  was  opposed  by 
NARTB,  whose  brief  supported  the  rules  in  gen- 
eral. NARTB  argued  the  interpretation  "goes 
unnecessarily  beyond  the  Congressional  enact- 
ment" and  is  "an  attempt  to  further  define 
'equal  opportunity'  and  is  not  related  to  the 
FCC's  announced  purpose  of  implementing  the 
1952  amendment  to  Sec.  315." 

'Equal  Opportunity'  Problem 

"In  fact,"  stated  NARTB  "the  1952  amend- 
ment did  not  directly  affect  the  particular  situa- 
tion with  which  this  interpretative  sentence  is 
concerned.  Prior  to  1952,  if  a  station  sold  time 
to  a  political  committee  or  a  group  of  candi- 
dates, it  was  faced  with  the  identical  problem 
in  connection  with  'equal  opportunity'  as  it 
is  faced  today. 

"Broadcasters,  political  parties  and  candidates 
have  been  living  and  working  with  the  concept 
of  'equal  opportunity'  since  its  original  enact- 
ment as  a  part  of  the  Radio  Act  of  1927.  Dur- 
ing this  time,  it  has  been  customary  for  political 
candidates  to  make  group  arrangements  for 
broadcast  facilities,  in  many  instances,  through 
their  party  committees.  This  practice,  fairly 
administered  by  the  networks  and  individual 
stations,  has  been  effective  in  providing  'equal 
opportunity'  to  opposing  candidates. 

"The  interpretative  sentence  propounded  by 
the  Commission  threatens  to  disrupt  this  his- 
toric pattern  in  the  purchase  and  sale  of  broad- 
cast facilities  to  qualified  candidates.  Its  ap- 
plication would  unnecessarily  compound  the 
administrative  and  legal  problems  of  the  Com- 
mission, licensees,  candidates  and  political 
parties.    Since  its  inclusion  is  unnecessary  as 


Page  50    •    August  2,  1954 


Broadcasting 


Telecasting 


.  . .  the  fellow  who  peddled 
plastic  toaster  covers  for 
people  with  square  heads 
to  use  as  shower  caps 


Two  days  later  he  was  swamped  with  1,072  requests 
in  answer  to  this  single  announcement  on  his  eleven 
o'clock  show.  There  aren't  that  many  squareheads 
in  WPTZ's  audience.  But  people  just  can't  help 
responding  to  Jack  Pyle,  Philadelphia's  newest  tele- 
vision star.  No  wonder  his  nighttime  show  is  sold 
out  through  next  year. 

So  we  opened  up  two  new  slots  for  Jack  Pyle  daily 
Monday  through  Friday  at  12  to  12:15  and  12:45  to 
1:00  p.m.  The  only  way  we  can  describe  these  shows 
is  that  they  hold  your  attention  like  overhearing  a 
conversation  at  the  next  table.  Maybe  Pyle  will  talk 
about  a  fellow  he  knows  who's  a  lighthouse  keeper. 
Maybe  he'll  interview  somebody,  talk  about  radio 
or  TV,  or  call  his  wife.  He's  built  such  a  tremendous 
following  among  women  that  he's  a  natural  for 
household  products.  And  the  way  he  handles  a  live 
commercial  .  .  .  well,  you  know  what  happened  to 
the  shower  caps  for  square  heads.  It  should  happen 
to  you.  Better  call  or  write  WPTZ  for  details,  or  get 
in  touch  with  your  Free  &  Peters  "Colonel." 


WPTZ 

Philadelphia  channel  3 

AFFILIATED  WITH  NBC  TELEVISION  NETWORK 

WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

wptz  •  kyw,  Philadelphia;  wbz-wbza  •  wbz-tv.  Boston: 

kdka.  Pittsburgh;  wowo.  Fort  Wayne;  kex.  Portland 

Represented  by:  Free  &  Peters,  Inc. 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  51 


KICKOFF   AUGUST  16 
NEW,  POWERFUL"!!"  IN  6REEN  BAY  PACKERLAND 


EXCLUSIVE 

NBC 

FOR  GREEN  BAY-LAND,  FOX  RIVER  VALLEY 

and  UPPER  MICHIGAN 

1 15,000  Watts  To  Dominate 
This  NEW  Market! 


*  Two-thirds  of  a  million  T-V  hungry  viewers  are  waiting  for  you  to 
"Come  Eleven" 

•  The  ideal  complement  to  your  Chicago  -  Milwaukee  coverage,  WMBV 
offers  a  great  new  market  without  overlapping  duplication 


National  Representatives  (3eo.  W.  Clark,  Inc. 


New  York 


Chicago 


Minneapolis 


Los  Angeles 


San  Francisco 


Radio-TV  Park 

Marinette,  Wisconsin 

Green  Bay — 508  S.  Quincy 
Whilefish  Bay— 842  E.  Glen  Ave. 


Page  52    •     August  2,  1954 


Broadcasting   •  Telecasting 


GOVERNMENT 


far  as  the  1952  amendment  is  concerned, 
and  for  the  reasons  above  stated,  it  is  submitted 
that  it  should  be  withdrawn." 

The  FCC  discount  provision  also  was  ques- 
tioned by  the  Washington  law  firm  of  Haley, 
Doty  &  Wollenberg,  in  behalf  of  some  60  radio- 
tv  interests.  The  petition  said  the  regulation 
"'might  be  construed  as  a  directive  to  broadcast- 
ers to  make  available  enough  time  on  enough 
occasions  to  bring  into  play  a  quantity  discount 
rate  structure.  We  urge  that  the  rules  ex- 
plicitly provide  that  the  broadcast  licensee  shall 
retain  absolute  discretion  to  determine  the 
amount  of  time  to  be  made  available  for  politi- 
cal broadcasts,  consistent  with  the  licensee's 
responsibility  to  provide  balanced  program- 
ming." 

The  law  firm  further  urged  that  FCC  adopt 
the  proposed  rules  "at  an  early  date."  It  noted 
"the  current  election  campaigns  will  un- 
doubtedly precipitate  numerous  problems  with 
respect  to  the  rates  charged  for  political 
broadcast  time,  and  we  believe  that  the  exist- 
ence of  the  regulations  proposed  by  the  Com- 
mission will  assist  materially  in  the  fair  and 
uniform  resolution  of  such  problems." 

KFRE  Fresno,  Calif.,  in  comments  filed  by 
its  counsel,  Pierson  &  Ball,  held  that  the  Com- 
mission's "oversimplification"  of  what  consti- 
tutes national  and  local  rates  may  lead  to 
confusion  and/or  unreasonable  burden  upon 
broadcasters  when  politicians  claim  the  pre- 
ferred rate. 

Rate  Suggestion 

KFRE  urged  that  candidates  who  appear  on 
ballots  in  more  than  one  county  be  charged 
the  "general"  or  national  rate,  while  those  on 
municipal  or  single-county  tickets  receive  the 
"retail"  or  local  rate.  The  latter  applies  to  ad- 
vertisers promoting  goods  or  services  at  a 
specific  local  address,  such  as  a  retail  store, 
KFRE  said,  while  the  national  rate  applies  to 
general  promotion  of  a  brand  or  product  with- 
out citing  a  specific  local  store. 

Harry  J.  Daly,  counsel  for  20  stations,  com- 
mented that  if  a  candidate  is  to  have  "an 
unbridled  right  over  the  air  he  should  be  re- 
quired either  to  indemnify  or  insure  the  station 
against  any  loss  because  of  his  remarks  or  waive 
his  rights  under  the  law  so  that  the  station 
might  be  permitted  to  check  his  talks  for  libel 
and  slander." 

Mr.  Daly  observed  that  "the  station  renders 
no  other  service  that  is  comparable  to  talks  by 
candidates  and  has  nothing  with  which,  really, 
to  compare  such  services  for  rates"  as  required 
by  the  rules. 

"There  is  nothing  in  the  Act  which  says  that 
the  rate  charged  a  political  candidate  should  be 
tied  to  the  rate  charged  a  commercial  advertiser 
under  any  circumstance,"  he  held.  He  con- 
tinued, "The  rules  should  specifically  state  also, 
that  the  station  may  make  charge  for  time  used 
to  make  recordings  and  for  use  of  recording 
machines,  equipment  and  studio  facilities,  etc., 
although  this  seems  to  be  implied." 

H.  V.  McMillan,  general  manager  of  WJNO 
West  Palm  Beach,  Fla.,  called  for  application 
of  the  one-time  rate  to  all  political  shows.  He 
wrote  FCC  that  in  view  of  the  extra  time  and 
work  usually  involved  in  taping  or  recording 
as  well  as  live  airing  of  a  political  broadcast, 
"we  feel  very  strongly  it  would  be  unfair  to 
ask  the  radio  station  to  handle  a  political  broad- 
cast on  the  same  discount  terms  enjoyed  by  a 
consistent  advertiser  using  the  station  facilities 
on  a  13  to  52  week  contract  basis." 

F.  M.  Lindsay  Jr.,  vice  president  of  WSOY 
Decatur,  111.,  said  the  rules  should  be  applied 
to  broadcasts  "for"  a  candidate  as  well  as  those 
"by"  the  candidate. 


NETWORKS,  NARTB  SET  TO  CHAMPION 
RADIO-TV  SIDE  OF  COVERAGE  ISSUE 


Jenner  rules  subcommittee  will 
Wednesday.    At  issue:  whether 
access  to  committee  proceedings. 

FOUR  networks  and  the  NARTB  Wednesday 
will  place  the  case  for  broadcast  and  telecast 
coverage  of  Congressional  hearings  before  the 
Senate  Rules  subcommittee,  which  is  seeking 
ways  to  overhaul  committee  procedures. 

Up  for  testimony  before  the  Jenner  group 
will  be  Ralph  Hardy.  NARTB  government 
relations  vice  president;  Robert  P.  Hinckley, 
ABC  vice  president;  Richard  Salant,  CBS  Inc. 
vice  president;  James  L.  Caddigan,  DuMont 
Network  programming  and  production  director, 
and  Davidson  Taylor,  NBC  public  affairs  direc- 
tor. 

Sen.  William  E.  Jenner  (R-Ind.)  heads  the 
Senate  Rules  group,  which  since  June  28  has 
been  hearing  testimony  on  Congressional  com- 
mittee procedures,  particularly  those  of  invest- 
igating groups,  with  an  eye  to  improving  their 
methods  of  operation. 

The  radio-tv  industry's  inning  before  the  Jen- 
ner group  comes  after  lengthy  testimony  for 
and  against  broadcasting  and  telecasting  of  open 
Congressional  hearings.  Congressmen  and 
others  have  presented  their  views  and  a  number 
of  proposals  on  the  radio-tv  question  have 
been  offered  in  both  Houses. 

Chairman  Jenner  said  last  week  that  hear- 
ings on  various  phases  of  committee  procedures 
will  be  held  through  Aug.  10.  Most  of  those 
giving  testimony,  by  their  own  initiative  or 
upon  questioning  by  the  subcommittee,  have 
given  their  views  on  radio-tv  coverage. 

Wednesday's  session  begins  at  10:30  a.m.  in 
the  Caucus  Room  of  the  Senate  Office  Building. 

Sen.  Joseph  R.  McCarthy  (R-Wis.),  in  testi- 
mony before  the  Jenner  group  last  Tuesday, 
said  he  had  no  objection  to  televised  hearings, 
but  thought  no  witness  should  be  forced  to 
testify  against  his  will  before  television  cameras. 

Sen.  McCarthy,  who  as  chairman  of  the  Sen- 
ate Investigations  subcommittee  has  been  a 
primary  target  of  those  who  have  criticized  the 
way  Congressional  hearings  have  been  conduc- 
ted, said  he  felt  those  Congressmen  who  "ham 


FILMS  AND  SCRIPTS  for  "Princeton  '54" 
are  accepted  for  the  Voice  of  America  by 
Jack  Poppele  (c),  director,  from  Daniel 
C.  Sayre  (I)  of  Princeton's  James  For- 
restal  Research  Center  and  Hamilton 
Shea,  WNBC-WNBT  (TV)  New  York  gen- 
eral manager.  The  NBC  stations  pro- 
duced the  educational  series  for  the 
school.  All  nine  half-hours  are  to  be  tele- 
cast worldwide  over  Voice  facilities  be- 
ginning in  the  Philippines  and  England. 


Broadcasting 


Telecasting 


hear  the  industry  representatives 
radio  and  tv  should  be  allowed 


it  up"  before  tv  cameras  will  be  "taken  care 
of  at  the  next  election." 

Answering  questions  from  Chairman  Jenner 
and  Boris  Berkovitch,  counsel  for  the  Senate 
Rules  subcommittee,  the  Wisconsin  Republican 
replied: 

"I  think  television  has  done  more  to  bring  to 
the  American  people  the  real  picture  of  what 
goes  on  in  a  hearing  than  anything  else,"  add- 
ing, "It  has  also  kept  the  small  percentage  of 
newsmen  who  formerly  wouldn't  report  things 
properly  in  line." 

He  also  explained  that  he  thought  the  "mil- 
lions" of  wives  who  watch  television  "can  tell 
when  a  man  is  not  telling  the  truth."  Sen  Mc- 
Carthy, referring  to  the  televised  Army-Mc- 
Carthy hearing,  said  he  sat  under  television 
lights  some  36  days  and  "ended  up  with  a  bad 
sinus." 

He  said  he  also  saw  no  reason  to  remove  tape 
recording  equipment  for  radio  broadcasts, 
unless  the  witness  is  "afraid  of  the  microphone 
and  you  feel  you  aren't  getting  the  facts.  Then 
I  would  say  take  the  mike  away." 

Roy  Cohn,  former  chief  counsel  of  the  Mc- 
Carthy Senate  subcommittee,  was  "tied  up"  in 
New  York  with  other  matters,  Sen  McCarthy 
explained,  and  was  unable  to  testify  Tuesday  as 
scheduled  before  the  Jenner  subcommittee,  but 
will  be  available  at  a  latter  date. 

J.  G.  Sourwine,  counsel  to  the  Senate  In- 
ternal Security  subcommittee,  said  in  testimony 
before  the  Jenner  group  last  Wednesday  that 
he  felt  no  radio,  television  or  film  coverage  of 
committee  hearings  should  be  allowed. 

Mr.  Sourwine  said  he  recognized  the  im- 
portance of  transmitting  information  to  the 
public  through  these  media,  but  said  such 
coverage  would  only  help  create  a  circus  atmos- 
phere. He  made  the  statement  in  answer  to  a 
question  from  Judge  Robert  Morris  of  the 
New  York  City  Municipal  Court,  advisor  to 
the  Jenner  subcommittee. 

Sen.  Jenner  said  he  will  invite  Sen.  Karl 
E.  Mundt  (R-S.  D.),  chairman  of  the  recent 
Army-McCarthy  hearings,  and  Ray  Jenkins, 
counsel  to  the  Senate  subcommittee  which  con- 
ducted them,  to  appear  Aug.  10. 

Besides  Chairman  Jenner,  other  members  of 
the  Senate  Rules  subcommittee  are  Sens.  Frank 
Carlson  (R-Kan.)  and  Carl  Hayden  (D-Ariz.). 

Reed  Bill  Amends  Stand 
On  'Conflict  of  Interest' 

A  HOUSE  bill  incorporating  the  "conflict  of 
interest"  requests  made  by  Attorney  General 
Herbert  Brownell  Jr.  to  Congress  has  been 
introduced  by  Rep.  Chauncey  W.  Reed  (R-Hl.). 
Mr.  Brownell  had  asked  stronger  laws  to  pre- 
vent former  government  employes  from  acting 
as  representatives  for  persons  or  firms  in  matters 
on  which  they  previously  have  worked  in 
behalf  of  the  government  [B#T,  July  19]. 

Rep.  Reed's  bill  (HR  10000)  would  amend 
Sec.  284  of  Title  18  of  the  U.  S.  Code  to  elim- 
inate the  former  two-year  period  of  prohibi- 
tion, making  the  term  indefinite;  would  apply 
to  any  claim  or  action  involving  the  govern- 
ment, instead  of  money  and  property  claims,  as 
formerly,  and  would  increase  the  penalty  for 
violation  to  a  maximum  of  $10,000  fine  and 
two  years  imprisonment,  instead  of  $10,000  and 
one  year,  the  previous  penalty. 

August  2,  1954    •    Page  53 


INDUSTRY  PEOPLE  DENY  COMMUNIST  TIES 


People  listed  in  California 
State  Un-American  reports  ap- 
pear voluntarily  to  deny  com- 
munist associations,  disclose 
errors  and  recommend  meth- 
ods to  protect  the  innocent. 

INDUSTRY  PEOPLE,  whose  names  were  in- 
serted in  California  State  Un-American  Activi- 
ties Committee  reports  "through  testimony  by 
others."  appeared  at  their  own  request  at  hear- 
ings conducted  last  week  in  Los  Angeles  by  State 
Sen.  Hugh  M.  Burns  (D-Fresno). 

Heard  by  the  committee  last  Monday  were 
writer  Jesse  L.  Lasky  Jr.,  New  York  theatrical 
producer  Albert  Lewis,  producer  Art  Arthur  and 
writers  Howard  Estabrook  and  William  Koz- 
lenko. 

Mr.  Lasky  testified  he  was  serving  in  the 
Pacific  Theatre  of  Operations  on  Gen.  Mac- 
Arthur's  staff  at  the  time  he  was  reported  asso- 
ciating with  subversive  organizations  and  that 
he  was  not  the  Lasky  listed  as  having  petitioned 
to  place  the  Communist  Party  on  the  ballot. 

Proving  the  Albert  Lewis  listed  was  a  scientist 
working  on  atomic  energy  and  not  him,  Mr. 
Lewis  suggested  that  occupations  be  listed  after 
names  in  the  committee's  reports. 

Mr.  Arthur,  listed  as  a  member  of  the  edi- 
torial committee  of  Screen  Writers  Guild's 
official  publication  when  it  was  edited  by 
Gordon  Kahn,  now  reported  identified  as  a 
communist,  stated  the  record  did  not  also  show 
he  was  one  of  the  leaders  to  remove  Kahn.  He 
also  declared  producer-director  Albert  S.  Rogell, 
now  in  England,  was  listed  without  mention 
made  of  the  fact  he  had,  together  with  Cecil  B. 
DeMille,  led  the  fight  against  communist  in- 
filtration in  the  Screen  Directors  Guild. 

Declaring  they  were  innocently  involved  in 
groups  later  labeled  communist  fronts,  Messrs. 
Estabrook  and  Kozlenko  denied  they  had  know- 
ingly aided  such  organizations. 

Voluntary  Witnesses  Appear 

Voluntary  witnesses  last  Tuesday  were  Mary 
C.  McCall  Jr.,  twice  president  of  SWG,  Louis 
Greenspan,  executive  secretary  of  Motion  Pic- 
ture Industry  Council,  and  writer  Paul  Franklin. 

A  statement,  filed  by  Miss  McCall,  de- 
nounced "faulty  and  incomplete  information, 
supplied  by  expensively  inefficient  private  de- 
tectives, inaccurate  documents  like  the  Tenney 
Reports  (State  Sen.  Jack  B.  Tenney  [R-L.  A.], 
defeated  in  primaries),  profit-making  compendia 
like  Red  Channels,  gossip,  grudges  and  rumors 
leading  to  white  lists,  gray  lists,  black  lists." 

Miss  McCall  denied  she  had  ever  been  a 
communist  and  that  unsubstantiated  listings  of 
her  as  such  had  damaged  her  economically, 
causing  an  advertising  agency  to  reject  a  tv 
film  script  of  hers  on  grounds  she  was  "a  com- 
munist." Recommendation  was  made  by  her 
that,  to  avoid  unverified  blacklisting,  the  De- 
partment of  Justice  supply  management  in 
communication  fields  with  clearances  of  prospec- 
tive employes.  These  would  be  based  on  reports 
by  "highly  trained  investigators  working  with 
calmness,  thoroughness  and  impartiality," 
handled  in  ways  similar  to  clearances  for  de- 
fense plants. 

Mr.  Estabrook,  returning  to  the  stand  on 
Tuesday  afternoon,  asked  the  committee  for 
help  in  clearing  innocent  people  whose  em- 
ployment in  radio-tv  has  been  affected  by  their 
unsupported  listing  in  the  committee's  past  re- 
ports. Labeling  agencies  and  producers  "as 
sensitive  as  rabbits,"  he  declared  the  tv  industry 
has  no  central  source  of  information  in  relation 


to  communists  and  suspected  communists. 

Asking  the  committee  to  take  some  official 
action,  Mr.  Estabrook  said  "it  is  fearful  the 
public  will  stop  buying  the  products  if  they  see 
a  name  which  has  been  mentioned  by  this  com- 
mittee. All  they  do  is  look  in  the  index  of  the 
reports." 

Also  testifying  was  Paul  Franklin,  president 
of  Radio  Writers  Guild  in  1942-43  and  1949- 
50,  who  revealed  he  did  not  notice  any  in- 
filtration in  RWG  until  the  latter  part  of  his 
second  term. 

At  windup  of  Tuesday's  session,  Sen.  Burns 
indicated  the  committee  might  "work  out  some 
liaison  deal  to  educate  the  tv  industry  to  the 
facts  of  life." 

Ending  the  three-day  hearings  was  testimony 
by  Ed  Gibbons,  editor  of  Alert,  identified  as  an 
anti-communist  publication,  who  declared  the 
writers  voluntarily  appearing  before  committee 
had  presented  a  "completely  false  picture." 
Miss  McCall's  statement  denying  any  commu- 
nist interest  was  also  challenged  by  Mr.  Gib- 
bons. The  hearings  concluded  with  the  an- 
nouncement that  the  committee  would  hold 
sessions  in  Los  Angeles  in  November  or  Decem- 
ber to  resolve  loose  ends. 


Tv  Delays  Protested 

FLORIDA  Congressmen,  a  Senator  and 
two  Representatives,  wrote  FCC  Chair- 
man Rosel  Hyde  last  week  protesting  the 
two-year  delay  in  tv  grants  for  Tampa-St. 
Petersburg  chs.  8  and  13,  both  the  sub- 
ject of  initial  decisions  and  pending  final 
rulin-gs  by  the  Commission.  Sen.  Spes- 
sard  L.  Holland  and  Reps.  Courtney  W. 
Campbell  and  James  A.  Haley,  all  Demo- 
crats, asked  for  an  explanation.  Both 
hearings  were  designated  in  July  1952. 
In  July  last  year  an  initial  ruling  in  the 
ch.  8  case  favored  WFLA-TV  over  WTSP 
and  Tampa  Bay  Area  Telecasting  while 
in  early  December  1953  an  initial  ruling 
in  the  ch.  13  case  favored  WDAE  over 
Orange  Tv  Broadcasting  Co.  and  Tampa 
Tv  Co.  The  cities  have  one  operating 
tv  outlet,  ch.  38  WSUN-TV. 


Solution  to  KGUL-TV 
Tower  Problem  Nears 

Trouble  had  erupted  when 
Galveston  outlet  was  stymied 
by  Washington  Airspace  sub- 
committee, despite  earlier  ap- 
proval of  the  Fort  Worth  re- 
gional authorities. 

SOLUTION  to  the  KGUL-TV  Galveston- 
Washington  Airspace  subcommittee  imbroglio 
was  in  view  late  last  week  when  the  Wash- 
ington committee  scheduled  another  meeting 
on  the  1,200-ft.  tower  proposal  for  tomorrow 
(August  3). 

Indications  were  that  the  CAA.  in  con- 
junction with  the  ch.  1 1  station  and  the  Air 
Transport  Assn.  and  the  Airline  Pilots  Assn., 
was  prepared  to  adjust  its  opposition  to  per- 
mit the  CBS-affiliated  Galveston  station  to 
construct  its  tower  in  the  general  area  origin- 
ally chosen. 

Station  came  to  the  Washington  Airspace 
subcommittee  hearing  with  unanimous  approval 
of  the  Fort  Worth  regional  airspace  subcom- 
mittee to  put  its  1,200-ft.  above  ground  tower 


at  a  site  four  miles  northwest  of  Alvin,  Tex. 
Site  was  chosen  under  the  guidance  of  the 
regional  subcommittee.  It  is  now  operating 
from  a  575-ft.  antenna  two  miles  northwest 
of  Arcadia.  KGUL-TV  transmits  with  235  kw. 

Strenuous  opposition  by  ATA  and  APA  at 
the  Washington  meeting  caused  the  Washing- 
ton subcommittee  to  withhold  approval  of  the 
regional  subcommittee's  favorable  recommen- 
dation. Bases  of  objections  were  that  the  pro- 
posed tower  jeopardized  instrument  landing 
approach  procedures,  holding  altitudes,  and 
radar  vectoring.  What  apparently  made  the 
problem  worse  was  that  CAA  had  recently 
approved  the  KTLK  (TV)  ch.  13  1,000-ft. 
tower  in  the  same  vicinity.  This  would  have 
placed  the  ILS  approach  line  between  the  two 
towers.  CAA  is  reported  to  have  spent  $3 
million  in  equipping  Houston  airport  with 
navigational  aids,  including  surveillance  radar 
with  precision  radar  in  the  building  stage. 

Two  Lead  Opposition 

ATA  and  APA  opposition  was  led  by  retired 
Brig.  Gen.  Milton  W.  Arnold,  ATA  operational 
vice  president,  and  Capt.  John  Gill,  chief  pilot. 
Eastern  Airlines. 

In  the  course  of  the  meeting,  Harold  Mott, 
of  the  Washington  law  firm  of  Welch,  Mott, 
&  Morgan,  representing  KTLK,  attempted  to 
raise  questions  regarding  the  economic  and 
competitive  situation  in  the  Galveston-Hous- 
ton area.  He  was  ruled  out  of  order,  on  the 
ground  that  the  Airspace  subcommittee's  only 
jurisdiction  was  whether  the  proposed  structure 
was  a  hazard  to  air  navigation  or  not. 

KGUL-TV  began  operation  in  March  1953. 
It  is  owned  by  Paul  E.  Taft,  R.  Lee  Kempner, 
K.  Kirk  Johnson  and  James  M.  Stewart  and 
associates.  KTLK  received  its  ch.  13  grant 
last  February  after  a  merger  of  three  com- 
peting applicants.  Stockholders  include  John 
T.  Jones  Jr.  (Houston  Chronicle),  Roy  Hof- 
heinz,  mayor  of  Houston,  and  others. 

In  another  session  last  week,  the  Washing- 
ton Airspace  subcommittee  approved  a  regional 
recommendation  favoring  the  increase  to  750 
ft.  above  ground  of  the  ch.  12  tower  of  WSJS- 
TV  Winston-Salem,  N.  C.  Transmitter  is  seven 
miles  east  of  Winston-Salem,  and  is  now  using 
a  335-ft.  tower. 

WVOK  Asks  Commercial  Use 
For  Birmingham  Educ.  Ch.  10 

REQUEST  that  reserved  ch.  10  in  Birmingham, 
Ala.,  be  thrown  open  for  commercial  use  was 
made  last  week  by  WVOK  Birmingham. 

WVOK  pointed  out  that  the  Alabama  Educa- 
tional Television  Commission  had  asked  that 
educational  ch.  7  be  moved  from  University, 
Ala.,  to  Munford,  Ala.,  and  that  this  was 
done  last  June,  following  which  the  AETC 
was  granted  that  facility  [B*T,  June  7]. 

Munford's  ch.  7  WEDM  (TV)  will  put  a 
Grade  A  signal  over  Birmingham,  WVOK 
stated,  and  thus  fulfill  the  desire  of  the  Com- 
mission for  a  vhf  educational  signal  in  Bir- 
mingham. If  ch.  10  is  maintained  as  an  educa- 
tional channel  and  granted  to  an  educational 
group,  that  would  mean  two  vhf  educational 
signals  in  Birmingham,  the  petition  said. 

Since  the  AETC  was  established  to  be  the 
licensee  of  all  of  Alabama's  educational  tv 
stations,  this  would  mean  that  AETC  would  be 
the  grantee  of  both  Munford's  ch.  7  and 
Birmingham's  ch.  10 — thus  violating  the  over- 
lap rule,  WVOK  said. 

WVOK  also  questioned  the  motives  of 
WBRC-TV  Birmingham  (Storer  Broadcasting 
Co.)  in  offering  equipment  and  facilities  to  the 
educational  station  in  Birmingham. 


Page  54    •    August  2,  1954 


Broadcasting    •  Telecasting 


mi 


II 


A  SPECIAL  ANNOUNCEMENT 

For  the  first  time  in  its  nine-year  history,  WSM's  famous  daily  farm 
program,  "Noontime  Neighbors"  is  now  being  offered  for  sale. 

"Noontime  Neighbors"  (12:30-1:00  p.m.  Mon.-Fri.)  has  been  saluted 
repeatedly  in  the  trade  press  and  elsewhere  as  the  biggest  and  best 
noontime  farm  show  in  American  radio. 

Now  WSM  has  decided  to  take  a  limited  number  of  Grade  A 
accounts  on  a  highly  selective  basis  —  selective  because  on  this  show 
the  products  will  automatically  carry  the  powerful  endorsement  of 
WSM's  Farm  Department,  headed  by  John  McDonald,  around  whom 
the  show  is  built. 

Also  featured  regularly  on  "Noontime  Neighbors"  are  Owen  Bradley 
"and  his  band,  Announcer  Tom  Hanserd,  and  regular  Big  Name  guest 
stars  from  the  Grand  Ole  Opry. 

Contact  Tom  Harrison  at  WSM  or  any  Petry  Man  for  further  details. 


WS  hK. 


Nashville 


Clear  Channel  •  50,000  Waffs 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  55 


FCC  UPHELD  IN  DAYTIME  SKYWAVE  CASE 


Denial  of  WCKY  request  for 
hearing  also  upheld  by  U.  S. 
Court  of  Appeals. 

THE  FCC  acted  correctly  in  the  Harlingen, 
Tex.,  daytime  skywave  case,  the  U.  S.  Court 
of  Appeals  in  Washington  ruled  last  week. 

It  upheld  the  Commission  in  its  order  requir- 
ing KGBT  Harlingen  to  operate  directionally 
in  daytime  hours  and  its  deferral  of  KGBT's 
application  for  a  license  until  the  daytime  sky- 
wave  case  is  concluded. 

The  court  also  upheld  the  Commission's 
denial  of  the  request  by  WCKY  Cincinnati 
for  a  hearing  against  the  KGBT  grant  for  50  kw 
non-directional  operation  daytime. 

Case  involved  the  1953  grant  of  50  kw,  non- 
directional  daytime  operation  on  1530  kc  to 
KGBT  (formerly  owned  by  Roy  Hofheinz,  now 
Houston's  mayor).  WCKY,  the  dominant  sta- 
tion on  that  frequency,  complained  that  the 
non-directional  operation  caused  objectional 
daytime  skywave  interference  within  its  nor- 
mally protected  contours  100  minutes  before 
sunset  and  for  100  minutes  after  sunrise.  It 
demanded  a  hearing,  but  the  Commission  de- 
nied that  request.  However,  the  Commission 
held  oral  argument  on  the  WCKY  complaint. 

Pending  the  outcome  of  its  daytime  skywave 
case,  the  Commission  ordered  KGBT  to  operate 
with  a  directional  antenna  during  the  daytime. 
When  KGBT  objected  to  this,  the  Commission 
stayed  the  effectiveness  of  that  order  until  the 
court  decided  that  station's  appeal. 

The  three-man  circuit  court  unanimously 
held  that  the  oral  argument  which  the  Com- 
mission held  on  the  validity  of  WCKY  objec- 
tions fulfilled  the  requirements  for  a  hearing 
on  the  legal  question. 

Since  the  Commission  modified  KGBT's 
operation  to  eliminate  the  causes  of  WCKY's 
complaint  and  the  Commission  is  considering 
the  Daytime  Skywave  case,  the  court  said  it 
thought  it  "sensible  and  just  to  let  considera- 
tion of  [WCKY's]  problems  await  that  decision 
[Daytime  Skywave]." 

Claims  Ample  Notice 

The  court  also  said  that  it  considered  that 
KGBT  had  been  given  ample  notice  of  the 
Commission's  revision  of  its  grant.  It  also 
held  that  the  Commission's  refusal  to  act  on 
KGBT's  application  for  a  license  was  not  a 
denial  but  a  deferral  until  completion  of  the 
Daytime  Skywave  case. 

In  a  review  of  the  daytime  skywave  situation, 
(he  court  called  attention  to  the  fact  that 
newly  licensed  stations  have  been  restricted  at 
night  to  prevent  skywave  interference  to 
dominant  stations,  that  in  1947  the  Commis- 
sion froze  action  on  application  for  daytime 
stations  on  clear  channel  until  it  decided 
the  daytime  skywave  situation.  The  FCC 
continued,  however,  to  process  applicants 
for  full  time  operations,  the  court  said,  because 
the  stations  had  to  accept  restrictions  for  night- 
time operation  and  these  restrictions  could  be 
put  into  effect  earlier  if  found  necessary  to 
overcome  daytime  skywave  interference.  Be- 
cause of  WCKY's  complaint  against  the  KGBT 
grant,  the  Commission  decided  to  defer  proc- 
essing of  full-time  operations  on  clear  channels, 
the  court  said.  By  revising  KGBT's  construc- 
tion permit  to  require  directional  daytime 
operation,  the  Commission  was  maintaining  its 
policy  but  not  causing  undue  harm  to  KGBT, 
the  court  said.  The  Commission  also,  the  court 
said,  has  the  right  to  determine  what  is  in  the 
public  interest  "within  wide  limits,"  as  deter- 
mined by  the  Supreme  Court  "many  times." 

The  decision  was  written  by  Circuit  Judge 


E.  Barrett  Prettyman,  and  concurred  in  by 
Judges  Wilbur  K.  Miller  and  Charles  Fahy. 

Oral  argument  before  the  FCC  en  banc  re- 
garding the  Commission's  proposal  to  increase 
protection  to  Class  I  clear  channel  stations  by 
recognizing  and  restricting  daytime  skywave 
was  heard  last  month  [B*T,  July  19]. 

Under  normal  conditions  daytime  transmis- 
sion follows  the  ground,  and  does  not  reach 
great  distances.  At  nighttime,  the  ionosphere 
refracts  radio  signals  back  to  the  earth  at  great 
distances  from  the  transmitter.  An  issue  in  the 
daytime  skywave  case  is  whether  the  Commis- 
sion should  recognize  the  existence  of  skywave 
propagation  before  sunset  and  after  sunrise,  and 
if  so,  attempt  to  protect  clear  channel  stations 
from  these  effects. 

Anthony  Turns  in  Uhfs, 
Seeks  Providence  Ch.  12 

TURNING  in  its  two  uhf  permits,  one  for  ch. 
28  WTEV-TV  New  Bedford,  Mass.,  and  one 
for  ch.  50  WBOS-TV  Boston,  E.  Anthony  & 
'Sons  last  week  filed  application  with  FCC  for 
a  new  tv  station  on  ch.  12  at  Providence,  R.  I., 
with  transmitter  location  at  Dighton  Town. 

FCC  last  year  granted  ch.  12  to  WPRO 
Providence  and  issued  a  special  temporary  au- 
thority for  WPRO-TV  to  commence  operation 
but  the  effective  dates  on  both  the  grant  and 
the  STA  were  stayed  pending  completion  of 
hearing  on  a  Sec.  309(c)  economic  protest  filed 
by  ch.  16  WNET  (TV)  there,  now  in  operation. 
The  hearing  was  held  before  an  examiner  and 
an  initial  decision  issued  citing  facts  but  no  con- 
clusions, certifying  the  case  to  the  full  Com- 
mission for  oral  argument,  scheduled  Aug.  16, 
and  final  decision  [B*T,  May  3]. 

E.  Anthony  &  Sons  recited  extensive  techni- 
cal difficulties  with  respect  to  its  proposed  uhf 
site  at  New  Bedford  as  well  as  inability  to 
acquire  network  programs.  The  applicant  told 
the  Commission  it  was  surrendering  its  Boston 
permit  as  well  as  that  at  New  Bedford  because 
its  proposed  ch.  12  outlet  would  render  Grade 
A  service  to  both  Providence  and  Boston  as 
well  as  all  of  Rhode  Island  and  most  of  Cape 
Cod  and  Martha's  Vineyard. 

E.  Anthony  &  Sons  related  its  efforts  during 
the  past  10  years  to  enter  television,  beginning 
with  its  first  postwar  bid  for  ch.  1,  deleted  by 
FCC,  and  its  second  bid  for  ch.  8  at  New  Bed- 
ford, reallocated  under  the  Sixth  Report  and 
Order,  leaving  only  uhf  there.  As  to  its  uhf 
experience  the  applicant  said  in  part: 

Inasmuch  as  New  Bedford,  Mass.,  is  the  103d 
largest  city  in  the  country  and  is  the  heart  of  the 
important  southern  portion  of  Massachusetts, 
including  many  communities  end  Cape  Cod,  it 
always  has  appeared  to  Anthony  that  all  basic 
economic  and  population  factors  are  in  favor  of 
the  location  of  a  television  station  in  that  city, 
provided  only  that  ?  worthwhile  program  service 
could  be  obtained  or  developed.  It  has  always 
been  Anthony's  belief  that  those  supporting  fac- 
tors are  so  strong  that  program  sources  would 
be  available  and  Anthony's  television  activities 
and  plans  have  been  in  line  with  this  belief. 

However,  numerous  contacts,  surveys  find  con- 
ferences in  recent  weeks  have  forced  Anthony 
reluctantly  to  the  inescapable  conclusion  that 
adequate  program  service  would  not  be  obtain- 
able for  a  uhf  station  at  New  Bedford  regardless 
of  site,  power,  coverage,  promotion  activities  or 
any  other  factors  or  actions  that  Anthony  could 
take.  Anthony  offered  to  carry  full  network 
programs  free  of  charge,  paying  a  network  fee 
of  $500  per  month  as  well  as  line  charges  of 


approximately  $3,000  per  month,  for  one  year 
or  more  but  could  get  no  assurance  of  being 
allowed  to  carry  the  best  programs,  sponsored  or 
unsponsored,  if  such  were  being  carried  by  a 
competing  vhf  station.  Nor  could  Anthony  se- 
cure any  network  contract  on  a  bonus  basis  ex- 
cept subject  to  ninety-day  cancellation. 

Therefore,  it  now  is  clear  that  no  network 
service  of  a  satisfactory  or  continuing  nature 
could  be  obtained.  Further,  an  exhaustive  study 
of  alternative  program  sources,  which  necessarily 
would  be  primarily  film,  show  that  even  if  rea- 
sonable in  quality  and  price  most  good  film 
already  has  been  exhibited,  in  many  cases  a 
number  of  times,  over  the  vhf  outlets  in  other 
cities  which  are  received  in  the  New  Bedford 
area.  It  is  obvious  that  it  would  be  impossible 
to  program  the  station  with  local  live  shows 
alone. 

Without  adequate  program  sources  the  prob- 
lem of  conversion  would  be  an  insurmountable 
obstacle  in  any  effort  to  provide  a  worthwhile 
television  service  in  the  New  Bedford  area. 
Furthermore,  Anthony  with  a  history  of  many 
years  of  public  service  in  the  New  Bedford  area, 
both  in  the  radio  and  newspaper  fields,  cannot 
in  clear  conscience  ask  or  attempt  to  persuade 
the  public  in  that  area  to  convert  receivers  at 
considerable  expense  without  at  the  same  time 
being  in  a  position,  or  even  hoping  to  be  able 
to  be  in  a  position,  to  provide  a  type  of  program 
service  that  would  justify  such  an  expenditure 
on  the  part  of  the  public. 

Independent,  WCAN-TV 
Upheld  in  Ch.  6  Bid 

THE  status  of  Independent  Television  Inc.,  as 
an  applicant  for  Whitefish  Bay,  Wis.,  ch.  6 
(Milwaukee  area)  and  the  right  of  ch.  25 
WCAN-TV  Milwaukee  to  participate  in  that 
hearing  were  upheld  by  the  FCC  last  week  in 
denying  petitions  by  WMIL  and  WISN  (Hearst 
Corp. )  both  Milwaukee  and  also  applicants 
for  the  ch.  6  frequency  [B«T,  May  31]. 

WMIL  had  asked  that  the  Independent  appli- 
cation be  dismissed  because  it  had  been  nota- 
rized by  a  stockholder,  violating  Wisconsin  law. 
It  also  alleged  that  Independent's  application 
was  not  filed  in  good  faith  and  that  its  validity 
should  be  an  issue. 

The  Commission  denied  the  request  to  dis- 
miss Independent's  application,  saying  that  In- 
dependent could  amend  to  correct  this  condition 
as  it  offered  to  do.  As  to  the  attack  on  the 
validity  of  the  Independent  application,  the  FCC 
said  the  motive  and  purposes  attributed  to  Inde- 
pendent by  WMIL  were  "grounded  in  specula- 
tion" and  that  the  allegations  offered  no  "sub- 
stantial warranty  for  special  inquiry." 

The  Hearst  petition  to  eliminate  WCAN-TV 
from  the  hearing  was  denied  on  the  ground 
that  the  uhf  station  was  a  proper  party  in  in- 
terest and  was  entitled  to  participate  in  the 
hearing.  FCC  Comr.  Doerfer  dissented  from 
this  ruling.  He  originally  had  voted  against 
permitting  WCAN-TV  to  participate  in  this 
hearing. 

Ch.  6  was  assigned  to  Whitefish  Bay,  a 
suburb  of  Milwaukee,  following  a  lengthy  con- 
troversy involving  the  Hearst  Corp.,  WCAN-TV 
and  the  Commission.  Originally,  Hearst  asked 
that  the  educational  reservation  on  ch.  10  be 
deleted.  When  the  Commission  refused  to  do 
this,  Hearst  asked  that  ch.  6  be  allocated  to 
Whitefish  Bay.  WCAN-TV  bitterly  opposed  this 
move,  and  when  the  Commission  granted  the 
allocation,  it  appealed  the  decision  to  the  U.  S. 
Court  of  Appeals  in  Washington.  This  is  still 
pending.  At  the  same  time,  it  asked  that  it  be 
made  a  party  to  the  comparative  hearing,  and 
this  was  granted  by  the  Commission.  The  hear- 
ing began  May  28,  but  was  adjourned  to 
Aug.  10. 


Page  56    •    August  2,  1954 


Broadcasting    •  Telecasting 


A  NEW  PHILCO  TV  RELAY 

'WOO**™  ERP! 


FOR  REMOTE  PICKUP  AND  S-T-L 


Monochrome  and  full  NTSC  color 

Multi-band  service . . . 
5925-7425  mc 

Sound  channel  meets 
FCC  specifications 


Transmitter  and 
2'  Parabola 


Transmitter  Control  and 
Power  Supply 


Broadcasters!  Here  is  the  latest  in  TV  remote  pickup  and  S-T-L  equipment 
...  a  Philco  TV  relay  unit  which  gives  you  an  ERP*of  4000  watts  (using 
4'  parabola)  .  .  .  noise-free  transmission  and  reception  .  .  .  and  occupies  no 
more  space  than  present  monochrome  units  supplying  only  one-tenth  the  power  ! 

Heart  of  this  new  Philco  Microwave  equipment,  Model  TLR-3,  is  a  reliable 
klystron— the  one  used  in  Philco  multi-channel  communications  equipment 
—which  provides  a  full  watt  of  transmitter  output.  Use  of  interchangeable 
klystrons  permits  maximum  efficiency  in  covering  frequency  ranges  between 
592  5  and  742  5  mc.  RF  units  are  completely  weatherproof  and  all  units  are 
suited  to  rack  mounting  in  fixed  installations.  A  light  weight  portable 
tripod  is  available  for  mounting  transmitter  RF  and  receiver  RF  assemblies 
in  the  field.  Get  information  on  this  new  Philco  TLR-3.  Write  Philco, 
Dept.  B  T  today. 

*  EFFECTIVE  RADIATED  POWER 


PHILCO^J, 
QUALITY  H> 


Built-in  frequency  monitors 

Completely  weather-proofed 
RF  heads 

Protective  voltage  interlocks 

Relay  rack  and  suitcase  mounting 


Receiver  and 
2'  Parabola 


Receiver  Control  Unit 


Receiver  Power  Supply  Unit 


PHILCO 


CORPORATION 


GOVERNMENT  &  INDUSTRIAL  DIVISION  •  PHILADELPHIA  44,  PA 


Portland  Ch.  12  Grant 
Made  Final  by  FCC 

Hyde  and  Bartley  dissent  on 
issuance  of  construction  per- 
mit to  Oregon  Television  Inc. 

FINAL  decision  granting  ch.  12  at  Portland, 
Ore.,  to  Oregon  Television  Inc.,  was  issued  by 
the  FCC  last  week.  Comrs.  Hyde  and  Bartley 
dissented  with  the  latter  issuing  a  statement. 

The  Commission  upheld  the  initial  decision 
of  Hearing  Examiner  Elizabeth  C.  Smith  pro- 
posing to  deny  the  competitive  applications  of 
Columbia  Empire  Telecasters  Inc.  and  North- 
west Television  &  Broadcasting  Co.  [B»T,  Nov. 
23,  1953]. 

The  final  decision  concluded  that  preference 
must  be  given  to  Oregon  Television  on  grounds 
of  local  ownership,  program  proposals  and  di- 
versification of  control  of  media  of  mass  com- 
munication. 

Two  of  the  principal  stockholders  of  Colum- 
bia are  Journal  Publishing  Co.,  publisher  of  the 
Oregon  Journal,  and  its  wholly-owned  sub- 
sidiary KPOJ-AM-FM. 

In  his  dissenting  statement  which  preferred 
Columbia.  Comr.  Bartley  took  issue  with  the 
conclusion  of  the  majority  of  the  Commission 
that  KPOJ  and  the  Journal  Co.  will  have  only  a 
"relatively  small  voice  in  the  affairs  of  the  ap- 
plicant corporation."  Comr.  Bartley  said  the 
majority  was  in  error  in  "scuttling"  its  finding 
of  fact.  He  said:  "Unlike  the  majority,  I  would 
give  controlling  weight  to  the  'outstanding 
record  of  performance'  of  Columbia's  largest 
stockholders  in  'meeting  and  giving  expression 
to  the  needs  of  the  Portland  community  .  .  .' 
in  their  broadcast  and  newspaper  operations, 
'.  .  .  not  only  as  indicative  of  their  awareness 
of  the  needs  of  the  community,  but  also  as  to 
the  reliance  which  may  be  placed  upon  them  in 
relation  to  carrying  out  their  program  commit- 
ments'." 

Imes  Wins  Ch.  4  Grant 
After  Returning  Ch.  28 

PERMIT  for  a  new  tv  station  on  ch.  4  at 
Columbus,  Miss.,  was  granted  by  FCC  last 
week  to  Birney  Imes  Jr.,  operator  of  WCBI 
there,  who  earlier  turned  back  his  authoriza- 
tion for  ch.  28  WCBI-TV.  Comr.  Frieda  B. 
Hennock  dissented.  Grant  calls  for  effective 
radiated  power  of  10.7  kw  visual  and  5.37  kw 
aural  with  antenna  height  above  average  terrain 
390  ft. 

In  her  dissent.  Miss  Hennock  stated: 

The  application  discloses  that  applicant  is  the 
sole  owner  of  a  radio  station  (WCBI)  and  a  daily 
newspaper  (Commercial  Dispatch)  at  Columbus, 
Miss.,  where  the  tv  station  applied  for  will  be 
located.  The  Commercial  Dispatch  is  the  only 
daily  newspaper  published  in  Columbus.  The 
applicant  also  owns  a  radio  station  at  Tupelo 
[WELO]  and  one  at  Grenada  [WNAG],  55  and  83 
air  miles,  respectively,  from  Columbus,  Miss. 

These  facts  confront  the  Commission  with  the 
basic  and  serious  question  as  to  whether  the 
substantial  increase  of  applicant's  control  of  mass 
media  in  the  area  by  the  licensing  to  him  of  the 
only  vhf  tv  channel  at  Columbus,  ch.  4,  would 
not  constitute  undue  concentration  of  mass  media 
in  derogation  of  the  public  interest  in  access  to 
views  and  information  from  diverse  sources. 

The  attenuation  of  healthy  competition  among 
local  mass  media  has  become  painfully  visible  in 
many  communities  in  other  parts  of  the  country 
where  the  local  economy  is  even  better  able  to 
support  competing  media  than  here.  This  under- 
scores the  responsibility  of  the  Commission  for 
ascertaining  fully  the  real  extent  to  which  ap- 
plicant dominates  mass  media  in  the  Columbus 
area.  Just  the  bare  facts  contained  in  the  appli- 
cation as  to  mass  media  owned  by  applicant  in- 
dicate clearly  a  concentration  of  control  which, 
however,  canot  be  fully  and  realistically  assessed 
without  eliciting  the  full  facts  in  a  hearing.  I 
therefore  consider  that  the  Commission  acted 
improperly  in  granting  the  construction  permit 
without  hearing. 


Intervention  Granted 

BECAUSE  of  allegations  of  economic 
injury,  ch.  16  WENS  (TV)  Pittsburgh 
was  granted  the  right  to  intervene  in  the 
Irwin,  Pa.  (Pittsburgh),  ch.  4  television 
hearing  by  FCC  memorandum  opinion 
and  order  last  week.  Citing  precedent 
of  the  Whitefish  Bay  ch.  6  hearing,  in 
which  ch.  25  WCAN-TV  Milwaukee  was 
allowed  to  participate  [B*T,  May  3,  et 
seq.],  FCC  approved  the  WENS  petition. 
WENS  will  oppose  the  ch.  4  bids  of 
Allegheny  Broadcasting  Corp.  (KQV 
Pittsburgh),  McKeesport;  WCAE  Inc. 
(WCAE  Pittsburgh),  Wilkinsburg;  Matta 
Enterprises  (WLOA),  Braddock;  Wespen 
Tv  Inc.,  and  Irwin  Community  Tv  Co., 
both  Irwin. 


KOLN-TV,  WTSK-TV 
Transfers  Approved 

FCC  last  week  approved  the  transfer  of  two 
tv  stations:  KOLN-TV  Lincoln,  Neb.,  and 
WTSK-TV  Knoxville,  Tenn. 

The  ch.  12  KOLN-TV  facilities  were  trans- 
fered  from  John  E.  Fetzer  interests  to  Byron 
J.  Dunn,  trustee,  with  eventual  operation  by 
the  U.  of  Nebraska. 

Mr.  Fetzer  received  FCC  approval  for  the 
$300,000  purchase  of  ch.  10  KFOR-TV  Lin- 
coln on  condition  that  he  dispose  of  his  ch.  12 
station  [B»T,  March  29,  Feb.  22].  Mr.  Fetzer 
plans  to  use  the  call  letters  KOLN-TV  on  the 
ch.  10  facility. 

In  letters  answering  the  FCC's  pre-hearing 
McFarland  letter  Mr.  Fetzer  told  the  Commis- 
sion the  sale  of  the  ch.  12  KOLN-TV  does 
not  involve  violation  of  FCC's  duopoly  rule. 
The  purpose  of  first  transferring  the  ch.  12 
facility  to  a  trustee,  he  explained,  was  to 
expedite  a  switch  of  KOLN-TV  to  ch.  10  since 
the  university  was  not  prepared  to  assume  direct 
ownership  at  this  time  [B*T,  July  26,  May  17]. 

At  Knoxville.  ch.  26  WTSK-TV  was  sold  to 
South  Central  Broadcasting  Co.,  licensee  of 
WIKY-AM-FM  Evansville,  Ind.  Consideration 
is  the  assumption  of  obligations  in  amount  not 
to  exceed  $216,000  [B*T.  June  21].  South 
Central  is  headed  by  John  A  Engelbrecht  and 
Vice  President  George  F.  Stoltz. 

Bill  Makes  Newspaper  Losses 
Deductible  from  Tv  Profits 

A  CORPORATION  which  owns  a  profitable 
television  station  but  a  newspaper  which  is  in 
the  red,  may  apply  the  newspaper's  losses 
against  the  ty  outlet's  gains  for  taxation  pur- 
poses under  the  tax  revision  bill  passed  by  both 
Houses  last  week. 

This  was  indicated  in  an  exchange  between 
Reps.  Hale  Boggs  (D-La.)  and  Daniel  A.  Reed 
(R-N.  Y.)  on  the  bill  (HR  8300). 

Rep.  Boggs  said  he  had  in  mind  a  case  where 
a  corporation  owning  a  newspaper  intends  to 
start  a  television  station  or  a  motion  picture 
producing  company.  He  asked  Rep.  Reed 
whether  he  thought  the  newspaper's  losses  could 
be  applied  against  the  expected  profits  in  the 
new  operation,  under  a  provision  in  the  bill 
allowing  related  businesses  in  the  same  owning 
corporation  to  carry  forward  tax  losses  from  its 
losing  operation  to  its  profitable  one. 

Rep.  Reed  said  he  saw  nothing  to  prevent  it, 
provided  all  are  owned  by  the  same  corporate 
entity. 


FCC  TO  GIVE  LAMB 
LIST  OF  CHARGES 

ALTHOUGH  refusing  indefinite  postponement 
of  the  license  renewal  hearing  on  Edward 
Lamb's  WICU  (TV)  Erie,  Pa.,  FCC  last  week 
voted  to  supply  Mr.  Lamb  with  additional  de- 
tails on  its  charges  that  the  broadcaster-pub- 
lisher falsely  represented  that  he  never  had 
communist  associations. 

A  resume  of  "basic  allegations,"  not  to  in- 
clude details  on  prospective  FCC  witnesses  and 
sources  of  information,  is  to  be  supplied  to  Mr. 
Lamb  by  the  chief  of  the  FCC  Broadcast 
Bureau  by  Aug.  15,  the  Commission  ruled 
Thursday.  This  will  give  Mr.  Lamb  30  days 
to  prepare  his  case,  based  on  the  new  material, 
FCC  said. 

A  fortnight  ago  FCC  Examiner  Herbert 
Sharfman  postponed  the  WICU  hearing  until 
Sept.  15  [B*T,  Sept.  26].  The  postponement 
was  sought  by  Mr.  Lamb's  counsel,  J.  Howard 
McGrath,  ex-U.  S.  Attorney  General,  to  allow 
the  Commission  to  act  on  the  petition  for 
deferment  and  bill  of  particulars. 

FCC  was  urged  to  supply  the  bill  of  par- 
ticulars in  a  letter  signed  by  Chairman  John 
W.  Bricker  of  the  Senate  Interstate  &  Foreign 
Commerce  Committee.  Mr.  Lamb  had  ap- 
peared before  the  committee  to  protest  the 
confirmation  of  Comr.  John  C.  Doerfer  to  a 
new  term  on  FCC  on  the  charge  Mr.  Doerfer 
was  the  'key"  to  Mr.  Lamb's  problems.  Comr. 
Doerfer  denied  the  allegations  and  was  unani- 
mously confirmed  [B*T,  July  5.  June  28]. 

In  its  order  last  week,  FCC  said  in  part: 

It  is  our  view  that  furnishing  the  petitioner 
more  detailed  information  would  facilitate  the 
disposition  of  the  proceeding.  Accordingly,  the 
Chief  of  the  Commission's  Broadcast  Bureau  is 
directed  to  furnish  petitioner  by  August  15,  1954, 
a  resume  of  basic  allegations.  Included  in  such 
a  resume  would  be  a  specification  of  the  alleged 
false  statements  of  Edward  Lamb  and  the  other 
basic  facts  which  are  planned  to  be  established. 
We  do  not  believe,  however,  that  petitioner  is 
entitled  to  information  as  to  witnesses,  sources, 
etc.  The  object  of  pleadings  in  the  nature  of  a 
bill  of  particulars  is  to  provide  more  definite  in- 
formation to  enable  a  party  to  understand  the 
nature  of  the  charges  against  him.  This  should 
prevent  surprise  and  permit  the  proper  prepara- 
tion of  a  party's  defense.  The  purpose  of  such 
pleadings  is  not  to  furnish  the  opposing  party 
with  the  names  of  witnesses  and  other  evidentiary 
information  by  which  the  moving  party  expects 
to  establish  the  facts  on  which  he  relies. 

Meanwhile,  a  second  trio  of  damage  suits 

totaling  $1.5  million  has  been  filed  in  Nashville 

against  Rep.  Pat  Sutton  (D-Tenn.)  and  several 

local  stations.   They  were  filed  by  J.  Lacey 

Reynolds,  Washington  correspondent  for  Mr. 

Lamb's  Erie  Dispatch,  and  charge  slander  by 

Rep.  Sutton  in  his  political  talkathon  over 

WSIX-AM-TV.    WSM-AM-TV    and  WLAC. 

Earlier,  defamation  of  character  suits  totaling 

$1.5  million  were  filed  by  Mr.  Lamb  against 

Rep.  Sutton  and  the  stations  [B»T,  luly  19]. 

Chesterfield  Claims 
Upheld  in  FTC  Ruling 

CHESTERFIELD  cigarettes  may  continue  to 
be  described  in  advertisements  as  "milder," 
"cooler  smoking,"  as  leaving  no  "unpleasant 
after-taste"  and  as  "soothing  and  relaxing,"  if 
a  Federal  Trade  Commission  hearing  examiner's 
initial  decision  holds  up. 

FTC  Hearing  Examiner  William  L.  Pack 
said  there  is  no  "substantial  public  interest"  in 
an  attempt  to  settle  these  claims  by  litigation, 
and  ordered  partial  dismissal  of  charges  against 
Liggett  &  Myers  Tobacco  Co.  Hearing  will 
continue,  however,  on  a  charge  that  the  firm 
has  falsely  advertised  that  Chesterfields  have  no 
adverse  effect  on  the  nose,  throat  and  accessory 
organs. 


Page  58    •    August  2,  1954 


Broadcasting    •  Telecasting 


STATIONS 


Federal  Restriction  Bill 
Faces  Revision  in  Senate 

THE  House-passed  bill  to  get  the  government 
out  of  certain  activities  competing  with  private 
enterprise  may  be  due  for  a  re-working  in  Sen. 
Joseph  McCarthy's  Senate  Government  Opera- 
tions Committee. 

Radio  and  television  came  up  in  hearings  on 
the  subject  in  the  first  part  of  July  by  the 
House  Government  Operations  Committee.  An 
Army  Signal  Corps  radio  system  in  Alaska  was 
among  government  operations  mentioned,  as 
were  military  taping  and  filming  studios. 

The  bill  (HR  9835),  introduced  by  Rep.  Clare 
E.  Hoffman  (R-Mich.).  now  is  in  the  Senate 
committee,  where  elimination  of  certain 
language,  said  to  be  not  intended  by  the  House 
group,  is  being  considered. 

Under  the  bill,  the  Secretary  of  Commerce 
would  receive  complaints  about  government 
commercial  activities  and  make  suggestions, 
where  appropriate,  for  turning  these  activities 
over  to  private  enterprise. 

As  now  worded,  the  bill  would  authorize  the 
President  to  examine  and  terminate  any  busi- 
ness-type operation  in  government  if  this  would 
not  impair  essential  Federal  activities,  with  the 
following  exceptions:  d)  those  in  operation  by 
SDecific  Congressional  authorization  and  (2) 
those  in  operation  on  the  effective  date  of  the 
bill.  Spokesmen  for  both  the  House  and  Senate 
committees  say  the  latter  exception  should 
aoDly  only  to  those  in  operation  by  Congres- 
sional intent. 

Initial  Decision  Grants 
Uhf  Channel  to  Notre  Dame 

INITIAL  decision  proposine  to  grant  uhf  ch.  46 
at  Notre  Dame,  Ind.,  to  Michiana  Telecasting 
Corp..  owned  bv  Notre  Dame  U.,  was  issued 
last  week  by  FCC  Hearing  Examiner  Basil  P. 
Cooper. 

The  initial  decision  became  matter  of  routine 
after  the  introduction  into  the  record  a  fortnight 
ago  of  an  agreement  whereby  the  university 
buys  its  competitor.  WHOT  South  Bend,  for 
$140,000.  subject  to  FCC  approval  [B«T,  July 
26].  The  sale  is  on  condition  that  the  Commis- 
sion grant  the  ch.  46  facility  to  the  university. 

WHOT  is  sold  by  the  Universal  Broadcasting 
Co.,  operator  of  WISH-AM-TV  Indianapolis, 
WANE  Ft.  Wayne  and  WHBU  Anderson,  all 
in  Indiana. 

Uhf  WCOC-TV  Suspends 

WCOC-TV  Meridian.  Miss.,  ch.  30  outlet,  ad- 
vised FCC  last  week  it  is  suspending  operation 
pending  reorganization  of  its  programming 
facilities  which  it  hopes  to  complete  not  later 
than  Sept.  15.  WCOC-TV  has  no  network 
affiliation.  It  claims  32,500  set  circulation. 
Meridian  also  is  served  by  ch.  1 1  WTOK-TV, 
claiming  44,300  sets  and  affiliated  with  all 
four  national  networks.  WCOC-TV  is  the  29th 
post-freeze  station  to  suspend  operation. 

Channel  Changes  Proposed 

ON  PETITION  by  WKOK  Sunbury,  Pa.,  FCC 
last  week  issued  a  notice  of  proposed  rule 
making  to  substitute  ch.  38  for  65  at  Sunbury, 
substitute  ch.  74  for  38  at  Lewiston,  Pa.,  and 
add  ch.  65  at  Shamokin,  Pa.,  the  latter  without 
a  channel.  WKOK  indicated  it  would  file  for 
the  lower  uhf  facility.  Comments  are  due 
Aug.  30. 


TVS  TOTAL  390 
WITH  4  NEW  VHFS 

FOUR  new  tv  stations,  all  vhf,  were  scheduled 
to  begin  commercial  operations  yesterday  (Sun- 
day). This  would  increase  to  390  the  total 
number  of  operating  stations. 

The  stations,  bringing  first  local  tv  to  three 
cities,  are: 

WPBN-TV  Traverse  City,  Mich.  (ch.  7),  NBC; 

represented  by  Hal  Holman  Co. 
KXJB-TV  Valley  City,  N.  D.  (ch.  4),  CBS;  rep- 
resented by  Weed  Tv. 
WCHS-TV  Charleston,  W.  Va.  (ch.  8),  CBS,  Du- 

Mont;  represented  by  The  Branham  Co. 
WKBT  (TV)  La  Crosse,  Wis.  (ch.  8),  CBS,  NBC, 

DuMont;  represented  by  Paul  H.  Raymer  Co. 

This  gives  Traverse  City,  Valley  City  and 
La  Crosse  their  first  home  video  outlets  and 
Charleston  its  second. 

WLAC-TV  Old  Hickory  (Nashville),  Tenn. 
(ch.  5),  expects  to  begin  commercial  opera- 
tions Friday  affiliated  with  CBS  and  represented 
by  The  Katz  Agency. 

Reports  from  other  stations: 

WLOS-TV  Asheville,  N.  C.  (ch.  13),  sched- 
uled to  go  on  the  air  Aug.  28  with  effective  radi- 
ated power  of  169.84  kw,  will  be  affiliated  with 
the  DuMont  Tv  Network. 

WJNO-TV  West  Palm  Beach,  Fla.  (ch.  5), 
second  local  station  but  first  vhf  there,  plans  to 
debut  Aug.  22. 

WBTW  (TV)  Florence,  S.  C.  (ch.  8),  affili- 
ated with  CBS,  has  reported  that  construction 
of  both  tower  and  studio  facilities  is  proceeding 
on  schedule.   Start  is  set  for  Sept.  26. 

Two  U.  S.  tv  stations  are  expected  to  put 
signals  into  Canada  when  they  begin  regular 
operations.  WMVT  (TV)  Montpelier,  Vt.  (ch. 
3),  scheduled  to  begin  commercial  program- 
ming Sept.  15,  is  located  77  miles  from  Mon- 
treal. It  will  be  affiliated  with  CBS.  WIRI  (TV) 
Bloomingdale  (Lake  Placid),  N,  Y.  (ch.  5), 
expects  to.  go  on  the  air  Oct.  1,  and  is  located 
about  65  miles  from  Montreal.  A.  A.  Mc- 
Dermott,  Toronto,  is  Canadian  representative. 

KETC  (TV)  St.  Louis,  Mo.  (ch.  9),  edu- 
cational, has  reported  that  construction  of  its 
600-foot  tower  started  last  week.  It  is  ex- 
pected to  be  completed  in  mid-August.  Target 
date  for  start  of  operations  will  be  announced 
after  equipment  tests. 

WTVS  (TV)  Detroit  (ch.  56),  educational, 
plans  to  begin  programming  "before  the  end 
of  the  year."  A  goal  of  $1,250,000  has  been 
set,  with  $400,000  having  been  collected  thus 
far.  Studios  will  be  located  at  the  U.  of  Detroit 
and  Wayne  U. 


Safety  Sign  Pays 

WCKY  Cincinnati  has  been  showing  the 
local  police  how  to  do  it  when  it  comes 
to  a  traffic  safety  campaign.  The  plan, 
which  is  designed  to  make  people  "stop 
sign"  conscious,  awards  a  five  dollar  bill 
to  the  first  telephone  call  received  on  the 
Paul  Miller  Safety  Show  that  correctly 
identifies  the  location  of  the  "Stop:  It 
Pays"  sign,  which  is  spotted  daily  at  a 
different  site.  Winners  have  been  col- 
lecting daily  for  the  past  year  except  for 
two  days  when  it  was  discovered  the  sign 
had  been  stolen.  The  police,  whose 
traffic  safety  division  is  cooperating  in  the 
drive,  are  convinced  that  Cincinnati  mo- 
torists are  observing  signs  more  carefully. 


Kelly  to  Take  New  Post 
For  Westinghouse  in  N.  Y. 

APPOINTMENT  of  John  J.  (Chick)  Kelly  to 
the  newly-created  post  of  assistant  advertising 
and  sales  promotion  manager  of  Westinghouse 
Broadcasting  Co.  was  announced  last  week  by 
Chris  J.  Witting, 
WBC  president.  Mr. 
Kelly  has  been  pro- 
motion and  publicity 
manager  of  WBC's 
WPTZ  (TV)  Phila- 
delphia since  1950. 

Mr.  Kelly  will  as- 
sume his  new  duties 
in  the  company's 
New  York  office  on 
or  about  Sept.  1.  He 
will  report  to  David 
E.  Partridge,  adver- 
tising and  sales  pro- 
motion manager  of 
the  company.  Mr.  Kelly  began  with  Westing- 
house's  KYW  Philadelphia  in  1938,  remaining 
there  until  1946  when  he  joined  Carl  Byoir  & 
Assoc.,  New  York  public  relations  firm.  He 
joined  WPTZ  in  1950. 

Westinghouse  currently  operates  WPTZ 
and  WBZ-TV  Boston,  and  recently  acquired 
KPIX  (TV)  San  Francisco.  In  radio,  WBC 
operates  KDKA  Pittsburgh,  WBZ-WBZA  Bos- 
ton-Springfield, WOWO  Fort  Wayne  and  KEX 
Portland  and  KYW. 


MR.  KELLY 


Broadcasting 


Telecasting 


PLANS  for  construction  of  this  new  WFBC-AM-TV  Greenville,  S.  C,  studio  and  office 
building,  to  begin  this  month,  were  announced  last  week  by  R.  A.  Jolley,  president 
of  WMRC  Inc.,  stations'  licensee.  The  new  building  will  comprise  approximately 
25,000  square  feet  of  space.  It  will  be  functionally  designed  with  the  three  major 
divisions  of  the  stations— administration,  operations  and  production— each  occupying 
a  separate  quarter  with  its  own  entrance  and  corridors.  The  two  tv  studios  will  be 
on  the  first  floor,  with  one  measuring  40  by  60  feet  and  the  other  20  by  27. 

August  2,  1954    •    Page  59 


STATIONS 


Mortenson  Leaves  Don  Lee 
To  Manage  KFMB  San  Diego 

ART  MORTENSON,  national  advertising  man- 
ager for  Don  Lee  Broadcasting  System  in  Holly- 
wood, resigned  effective  yesterday  (Sunday)  to 
join  KFMB  San  Diego  as  manager,  it  has  been 
announced 
by  George  Whitney, 
general  manager  of 
KFMB  -  AM  -  TV. 
Hobby  Myers,  who 
has  resigned  as 
KFMB  manager, 
will  reveal  his  future 
plans  after  an  ex- 
tended vacation,  it 
was  said. 

Mr.  Mortenson's 
broadcasting  career 
includes  service  with 
KLO  Ogden,  Utah, 
as  announcer  and 
radio  sales  manager;  KOVO  Provo,  Utah,  as 
program  director;  KALL  Salt  Lake  City  as 
account  executive;  CBS  Hollywood  as  mer- 
chandising manager,  and  with  Earle  C.  Anthony 
Inc.,  which  then  owned  KFI-TV  (now  KABC- 
TV)  Hollywood. 

F  &  P  Names  Exline 

FREE  &  PETERS  Inc.  has  announced  appoint- 
ment of  William  A.  Exline,  account  executive 
with  KRON-TV  San  Francisco,  as  tv  sales 
manager  of  the  firm's  San  Francisco  office.  He 
succeeds  Richard  C.  Rothlin,  who  transferred 
to  the  firm's  Chicago  office. 


MR.  MORTENSON 


Some 
things 
should  be 
small 


Take  the  price  of  talking  to  a  pros- 
pect to  move  goods  now.  Smart 
advertisers  using  broadcast  media 
today  spend  the  least-per-message- 
delivered  by  buying  spot  radio,  on 
key  stations.  Compared  with  any 
other  advertising,  the  cost  is  small 
indeed.  A  handful  of  good  stations 
will  reach  almost  everybody.  WJR 
alone,  for  example,  covers  some  10  % 
of  U.  S.  buying  power.  Ask  your 
Henry  I.  Christal  man. 

The  Great  Voice  of  the  Great  Lakes 


Detroit 

50,000  Watts    CBS  Radio  Network 


WJR's  primary  coverage  area: 
15,000,000  customers 


Defends  Child  Shows 

SUGGESTION  has  been  made  to  sta- 
tion clients  by  Joseph  J.  Weed,  presi- 
dent of  Weed  Television  Corp.,  station 
representatives,  that  "loose  and  general  at- 
tacks on  children's  programs"  be  counter- 
acted by  stations  on  the  local  level.  He 
advocated  that  plans  be  laid  in  the  sum- 
mer months  for  a  fall  schedule  of  local 
talks  by  an  outstanding  program  per- 
sonality of  each  station  to  parent-teacher, 
scout  and  church  groups  in  which  the 
standards  of  program  acceptability  by 
the  station  be  outlined.  Mr.  Weed  con- 
tended that  criticisms  generally  have  been 
made  "without  documentary  specifics," 
and  that  children  shows  have  been 
"tacked  on  indiscriminately  to  campaigns 
against    children's    comic    books  and 


CBS  Radio  Spot  Sales 
Stresses  Women  Audiences 

IMPORTANCE  of  women's  radio  audiences  to 
advertisers  is  underlined  in  a  new  presentation 
being  released  today  (Monday)  by  CBS  Radio 
Spot  Sales  through  its  various  offices  through- 
out the  country. 

Titled  "Radio's  Ladies-in-Waiting,"  the  pres- 
entation stresses  that  only  through  radio  adver- 
tising is  it  possible  "to  get  an  advertising  mes- 
sage across  to  so  many  women  so  frequently 
and  effectively  and  yet  for  so  little  cost."  As 
an  example,  it  points  out  that  in  New  York, 
women's  radio  programs  reach  more  than  one 
out  of  every  three  housewives  in  a  single  day. 
The  presentation  outlines  several  examples  of 
successful  women's  shows  in  markets  repre- 
sented by  CBS  Radio  Spot  Sales  and  gives  rea- 
sons why  these  programs  have  been  successful. 

The  presentation  contains  market  data  and 
other  research  material  on  stations  represented 
by  CBS  Radio  Spot  Sales,  which  include  WCBS 
New  York,  WEEI  Boston,  WBBM  Chicago, 
KNX  Los  Angeles,  KCBS  San  Francisco, 
KMOX  St.  Louis,  KIRO  Seattle,  WBT  Char- 
lotte, KSL  Salt  Lake  City,  WCAU  Philadelphia, 
WTOP  Washington,  WCCO  Minneapolis-St. 
Paul,  and  WRVA  Richmond. 

Wayne  Kearl  Resigns, 
KGMB-AM-TV  Reorganizes 

KGMB-AM-TV  Honolulu  has  been  reorganized 
on  the  executive  level  following  the  resignation 
of  Wayne  Kearl,  manager  of  KGMB-TV,  C. 
Richard  Evans,  vice  president  of  Hawaiian 
Broadcasting  System,  has  announced. 

Mr.  Kearl,  who  plans  to  return  to  the  main- 
land for  reasons  of  family  health,  will  remain 
as  a  consultant  for  an  interim  period  to  help 
with  reorganization  and  other  problems,  Mr. 
Evans  said. 

Under  new  plans  all  department  heads  for 
radio  and  tv  will  report  directly  to  Mr.  Evans 
in  a  move  to  give  additional  service  to  radio 
listeners  and  advertisers  by  emphasizing  music 
and  news. 

Melvin  B.  Wright,  former  KGMB  manager, 
becomes  national  spot  account  executive,  re- 
porting to  Ralph  Davison  Jr.,  tv  sales  manager. 
John  D.  Allison,  local  radio  sales  manager, 
becomes  radio  sales  manager.  John  T.  Quinlan, 
tv  promotion  manager,  becomes  radio-tv  pro- 
motion manager. 


WRC-WNBW  (TV)  Note  Rise 
In  Local,  Spot  Business 

NBC-owned  WRC  and  WNBW  (TV)  Washing- 
ton have  increased  business  in  both  local  and 
national  spot  advertising  for  the  first  six  months 
of  1954  over  the  same  period  last  year,  it 
was  reported  last  week. 

WRC's  income  from  local  and  national  spot 
for  the  first  half  of  1954  was  13.6%  over  the 
same  period  in  1953,  with  June  business  15.4% 
higher  than  the  corresponding  month  last  year 
— and  higher  than  any  June  since  1947. 

WNBW's  non-network  business  rose  31.2% 
for  the  first  six  months  of  1954  compared  with 
the  same  period  in  1953.  For  June,  WNBW 
sales  were  34.7%  higher  than  the  same  month 
last  year. 

The  largest  increase  for  both  stations  has 
been  in  national  spot  business,  Joseph  Good- 
fellow,  sales  director  for  the  two  stations,  said. 
He  reported  that  more  than  40  advertisers  used 
the  stations  for  the  first  time. 

Washington  now  rates  as  the  10th  U.  S. 
market  and  is  second  in  family  income,  Mr. 
Goodfellow  pointed  out.  Annual  retail  sales 
run  at  more  than  $2  billion — 1 1th  highest  in  the 
nation,  he  said. 

Byron  Taggart  Named 
WTVN  General  Manager 

BYRON  TAGGART,  in  charge  of  promotion 
and  publicity  at  WKRC  Cincinnati,  has  been 
appointed  general  manager  of  WTVN  Co- 
lumbus, it  was  an- 
nounced last  week  by 
Hulbert  Taft  Jr., 
president,  Radio  Cin- 
cinnati  Inc.  and 
Radio  Columbus  Inc. 
WTVN  was  WHKC 
until  its  recent  pur- 
chase by  Radio  Co- 
lumbus, subsidiary  of 
Radio  Cincinnati,  li- 
censee of  WTVN-TV 
Columbus. ' 

Mr.  Taggart  has 
been  in  radio  18 
years,  joining  WFBM 
Indianapolis  in  1936.  He  later  traveled  with 
Lum  V  Abner's  "Pine  Ridge  Follies"  as  im- 
personator and  m.c.  In  1940  he  joined  WINN 
Louisville  and  in  1942  affiliated  with  WIBC 
Indianapolis  as  play-by-play  sportscaster.  Mr. 
Taggart  then  joined  the  WKRC  staff  in  1943, 
serving  there  for  11  years. 

Sales  High  on  WNBT  (TV) 

VOLUME  of  business  at  WNBT  (TV)  New 
York  for  the  first  six  months  of  1954  has 
reached  an  all-time  high,  with  a  16%  increase 
in  sales  over  the  same  period  of  1953,  it  was 
announced  last  week  by  Jay  Heitlin,  sales  man- 
ager. 

Mr.  Heitlin  commented  that  advertisers  ap- 
parently are  realizing  "the  importance  of  sum- 
mer impact,"  pointing  out  that  fewer  clients  have 
taken  summer  hiatuses  and  fall  starts  are  be- 
ginning early.  Among  the  active  advertisers  on 
the  station  since  the  beginning  of  1954,  Mr. 
Heitlin  said,  have  been  Ballantine  beer,  Benrus 
watches,  Brown  &  Williamson  tobacco,  Procter 
&  Gamble,  the  Chevrolet  Dealers  of  New  York 
and  the  New  York  District  Ford  Dealers. 


MR.  TAGGART 


Page  60    •    August  2,  1954 


Broadcasting 


Telecasting 


KNBH  (TV)  Breaks  Ground 
For  Transmitter  Tower 

KNBH  (TV)  Hollywood  has  broken  ground 
for  a  new  transmitter  tower  on  Mt.  Wilson. 
The  structure  will  be  508  feet  above  ground, 
6.170  feet  above  sea  level. 

The  self-supporting  tower's  base  consists  of 
four  footings,  each  containing  500  cubic  feet 
of  concrete  and  weighing  approximately  50,000 
pounds.  Each  footing,  which  must  withstand  a 
pull  of  1,800.000  pounds,  has  eight  radiating 
25-foot  holes,  nine  inches  in  diameter,  attached 
to  the  concrete  and  extending  down  into  solid 
granite.  Each  hole  has  a  two  and  one-half  inch 
steel  rod  which,  with  a  special  expanding 
cement,  will  seal  itself  to  the  base,  according  to 
General  Manager  Thomas  C.  McCray. 

A  platform  will  be  erected  at  a  200-foot  level, 
upon  which  will  be  mounted  a  six-foot  parabolic 
reflector  for  receiving  telecasts  from  the  KNBH 
remote  unit.  The  reflector  will  be  directed  by 
remote  control,  both  as  to  direction  and  eleva- 
tion, from  the  control  room  to  the  transmitter. 

The  antenna  portion,  specially  built  at  the 
RCA  plant  in  Camden,  is  over  58  feet  high  and 
is  an  RCA  three-element  superturnstyle  type. 

WSAZ-TV  Opens  Operations 
From  Charleston  Studios 

WSAZ-TV  Huntington.  W.  Va.,  last  week 
began  remote  operations  from  a  new  tv  studio 
in  Charleston.  W.  Va..  the  state  capital,  40 
miles  from  its  home  city.  The  pickup  from 
Charleston  is  made  on  the  station's  own  three- 
stage  microwave  relay  system  which  cost 
SI 00.000  to  build. 

L.  H.  Rogers,  vice  president  and  general 
manager,  said  the  new  studio  and  relay  system 
would  permit  the  station  not  only  to  produce 
programs  but  also  local  commercials.  The 
station  will  operate  a  Charleston  sales  office 
as  well  as  the  studio  origination  point.  Both 
sales  office  and  studio  are  in  the  building  oc- 
cupied by  WGKV  Charleston. 

Power  Boost  by  KEDD  (TV) 
Adds  to  Coverage  Area 

INCREASED  coverage  area  is  reported  by 
KEDD  (TV)  Wichita,  which  has  boosted  power 
to  245  kw  visual  and  132  kw  aural,  sending  a 
signal  to  viewers  in  some  22  Kansas  and 
Oklahoma  counties  within  an  80-mile  radius 
of  Wichita.   KEDD  is  on  ch.  16. 

Reportedly  KEDD,  which  programs  NBC-TV 
and  ABC-TV,  now  has  a  signal  scope  extend- 
ing as  far  south  as  Medford,  Okla..  north  to 
Salina,  Kan.,  east  to  Eureka.  Kan.,  and  west 
to  Pratt,  Kan.  Power  day  for  the  station  was 
July  1 1 .  The  wattage  increase  is  supplied  by 
KEDD's  new  GE  12  kw  transmitter.  Stanley 
H.  Durwood  is  president;  John  North  vice 
president-general  manager. 

KFMB  Switches,  Ups  Power 

KFMB  San  Diego,  following  FCC  approval, 
switched  to  new  facilities  of  5  kw  fulltime  on 
540  kc,  directional,  on  July  22.  The  station 
formerly  was  on  550  kc  with  1  kw.  Licensee 
is  Wrather-Alvarez  Broadcasting  Co. 

Wells,  Parker  Buy  WTAN 

SALE  of  WTAN  Clearwater,  Fla.,  from  Bran- 
non  Casler  Jr.,  Otis  Pruitt  and  associates  to 
William  G.  Wells  and  H.  D.  Parker  for  $106,- 
000  was  announced  last  week.  Application  for 
FCC  approval  is  due  to  be  filed  soon. 

Mr.  Wells,  who  will  be  president  and  75% 


owner  of  WTAN  Inc.,  owns  WMOA  Marietta, 
Ohio,  and  has  a  one-third  interest  in  WWCO 
Waterbury,  Conn.  Mr.  Parker,  who  is  the 
present  general  manager  of  the  1340  kc,  250  w, 
full-time  independent,  will  be  vice  president 
and  25%  owner. 

Sale  was  arranged  through  Allen  Kander, 
station  broker. 


WKMI  Celebrates  Power  Boost 

WKMI  Kalamazoo,  Mich.,  was  host  at  a  civic 
celebration  honoring  boost  in  the  station's  day- 
time power  to  5  kw  on  July  13.  Some  5,000 
balloons  were  released  over  the  city,  with 
1.000  containing  merchandise  certificates  from 
WKMI  sponsors.  WKMI  now  operates  on 
1360  kc  with  5  kw  day,  1  kw  night,  directional 
day  and  night. 


KPRC-TV  Color  Signal 
Received  in  New  Jersey 

REPORT  of  reception  of  its  color  bar  pattern 
more  than  1,300  miles  away  was  reported  last 
week  by  KPRC-TV  Houston. 

The  signal  was  picked  up  for  about  19 
minutes  shortly  after  noon  by  RCA  color  ex- 
pert R.  K.  Lockhart  at  his  home  in  Moores- 
town.  N.  J.,  July  11.  In  a  letter  to  KPRC-TV 
Chief  Engineer  Paul  Huhndorff,  Mr.  Lock' 
said: 

Contrary  to  my  expectations,  color  quality  was 
good  with  little  or  no  quadrature  distortion 
(including  good  phase  and  amplitude  relationship 
between  subcarrier  and  color  sidebands).  There 
was  some  color  hold  "hunting"  immediately  fol- 
lowing vertical  blanking  on  NBC  bars  but  not  on 
Victor  bars  [KPRC-TV  was  transmitting  both 
NBC  and  RCA  Victor  type  bars  at  the  time]. 
Phase  on  yellow  was  very  close  to  that  of  recep- 
tion from  WNBT  (TV)  New  York  on  NBC  bars, 
but  yellow  was  greenish  on  Victor  bars. 

KPRC-TV  operates  on  ch.  2  with  100  kw 
from  a  tower  630  ft.  above  average  terrain. 


SPECIFICATIONS 

INPUTS:  Three  low  impedance  micro- 
phone (50/250/600  ohm);  One  high 
impedance;  Phone  jack  connector;  One 
bridging;  W.  E.  type  dual  jack  con- 
nector. 

EQUALIZATION:  Separate  "Speech-Music" 

switch  for  each  channel. 
RESPONSE:  30  to  20,000  cps  ±1  db. 
TALK-BACK:  Built-in  microphone  with  key 

switch. 

MICROPHONE  GA.IN:  100  dbm. 

POWER  REQUIREMENTS:  117  volts  A.C. 

50-60  cycles  or  battery  pack. 
LINE  OUTPUT:  Balanced  50/250/600 

ohms. 

MONITOR:  Two  phone  jack  outputs  with 

volume  control;  4Vz"  V.U.  meter. 
PANELS:  Etched  aluminum  with  light  grey 

baked  enamel  background. 
CASE:  Grey  leatherette  with  matching 

hard  fiber  edge  binding. 
WEIGHT  &  SIZE:  Closed  case  7"  x  13"  x 

16",  gross  weight— 19  pounds. 

FEATURES : 

Breaks  apart  into  "regular"  or  "consoli 
style"  Mixer;  A.C.  or  D.C.  operation;  Full, 
100  dbm  gain;  Built-in  "talk-back" 
system;  Individual  speech  equalization 
network  for  each  channel;  Compact  light- 
weight and  rugged  construction  for  port- 
able field  duty;  Attractively  designed  and 
packaged. 


REVOLUTIONARY 
NEW  MIXER 

for  Motion  Picture  Sound  Recording 
and  Broadcast  Remote  Transmission 

by  — 

CONSOLE  SETUP 

IDEAL   FOR    PORTABLE    FIELD  DUTY 


Model  G-924 

CONVENTIONAL  SETUP 


MAGNASYNC  MANUFACTURING  CO.,  LTD.,  5521  SATSUMA  AVE.,  NO.  HOLLYWOOD,  CALIF.,  POplar  6-1692 


Broadcasting   •  Telecasting 


August  2,  1V54    •    Page  61 


Covet  Central 
Mkzouri wHh 


Reach  this  central  Mis- 
souri market  with  186,- 
323  radio  families  *  and 
a  consumer  income  of 
$698,285,000*,  in  a 
thirty  county,  four  city, 
Vi  mv  area  covered  by 
KFAL. 

*  SUDS  mikI  Sales  Management  Survey 
Write  today  for  particulars! 

KFAL 

900  Kc  1,000  Watts 

FULTON,  MISSOURI 


STATIONS 


Antenna  Rent  Issue  Stayed 

TELEVISION  station  operators  in  the  New 
York  area  were  granted  a  stay  of  arbitration 
until  Sept.  14  by  the  Appellate  Division  of  the 
New  York  Supreme  Court  July  22  in  an  effort 
by  the  Empire  State  Building  to  raise  its  rents 
for  antenna  sites  on  the  building.  The  decision, 
which  reverses  an  earlier  verdict  by  the  New 
York  Supreme  Court,  permits  a  stay  until  sta- 
tion operators  can  argue  their  plea  for  determi- 
nation of  whether  or  not  emergency  rent  laws 
of  the  state  apply  to  antenna  space  as  they 
would  to  space  in  the  building. 

WCEF  Names  Executives 

WCEF  Parkersburg,  W.  Va.,  established  this 
year  and  licensed  to  C.  E.  Franklin,  general 
manager  and  chief  engineer,  has  announced  its 
roster  of  executives:  R.  A.  Sadler,  commercial 
manager-sports  director;  Bill  Walton,  program 
director-production  manager;  Gene  Snyder, 
sales  manager;  Cliff  Miller,  news-farm  director; 
Neika  Lee,  women's  director,  and  Mary  Poling, 
promotion  manager.  WCEF  operates  on  1050 
kc  with  250  w  day.  Address  is  P.O.  Box  228; 
telephone:  2-1844. 

WABI-TV  Goes  to  30  Kw 

WABI-TV  Bangor,  Me.  (ch.  5),  will  boost 
power  to  30  kw  this  Wednesday,  it  was  an- 
nounced last  week  by  Leon  P.  Gorman,  general 
manager.  He  said  the  move  will  "greatly  in- 
crease" the  station's  Grade  A  and  Grade  B 
coverage  areas  in  eastern  Maine. 

WISR  Completes  New  Quarters 

WISR  Butler,  Pa.,  has  completed  a  new  build- 
ing to  house  its  offices  and  news  department  in 
an  expansion  project  which  included  installa- 
tion of  a  modern  remote  control  transmitter, 
according  to  Joel  W.  Rosenblum,  president  of 
Butler  Broadcasting  Co.,  licensee.  The  new 
structure  adjoins  the  station's  production  con- 
trol rooms,  record  library  and  studios. 


LEO  L.  LEABO  (seated),  Bay  Petroleum 
Corp.  vice  president  in  charge  of  sales, 
signs  with  KOA  Denver,  to  carry  the  full 
1954  10-game  Colorado  U.  football 
schedule.  John  Henry  (r),  veteran  sports- 
caster,  will  handle  the  play-by-play  with 
color  and  commentary  by  Pete  Smythe  (I), 
KOA  personality.  Jay  Tallant  (center  I), 
Bill  Bonsib  Agency  account  executive, 
handled  the  contact.  Sales  representa- 
tive for  KOA  was  Bob  Bohrs  (center  r). 


STATION  PEOPLE 

Bill  Jefferay  to  KXLW  St.  Louis  as  general 
manager. 

George  Willard,  announcing  staff,  WGSM 
Huntington,  L.  I.,  N.  Y.,  appointed  general 
manager. 

Danny  Shaver,  sports  director,  WHHH  War- 
ren, Ohio,  addition- 
al 1  y  promoted  to 
sales  manager. 

Richard  E.  Barrett, 

continuity  and  sales 
promotion,  WEOL 
Elyria,  Ohio,  pro- 
m  o  t  e  d  to  station 
manager;  Douglas 
H.  Lillico  promoted 
to  office  manager. 


'i 


Ml 


MR.  SHAVER 


MR.  SELANDER 


Minneapolis-St.  Paul, 


Lowell  Jack,  former- 
ly with  KWBG 
Boone,  Iowa,  to 
KMAN  Manhattan,  Kan.,  as  general  manager, 
succeeding  Warren  L.  Mowder,  to  KGGF  Cof- 
feyville,  Kan.,  as  time  salesman. 

William  T.  Selander,  Crosley  Broadcasting  Co., 
Chicago,  to  WVKO 
Columbus,  Ohio,  as 
sales  manager. 

John  D'Auitolo,  for- 
merly with  sales 
dept.,  WCBS  New 
York,  to  W  T  R  I 
(TV)  Albany,  N.  Y., 
as  national  sales 
manager. 

Rollie  R.  Williams, 

general  manager, 
KSOO  Sioux  Falls, 
S.  D.,  to  WCCO 
as  account  executive; 
Jack  Lucas,  WCCO  national  sales  representa- 
tive, promoted  to  account  executive;  Bayliss 
Corbett,  radio  free-lancer,  Corpus  Christi,  to 
news  staff. 

Len  Gumley,  formerly  sales  manager.  Televi- 
sion Specialty  Corp.,  N.  Y„  to  WAAT  Newark, 
N.  J.,  as  an  account  executive. 

Mrs.  Vonne  Monsell,  formerly  publicity  di- 
rector, WSAI  Cincinnati,  to  Storer  Broadcast- 
ing Co.,  N.  Y.,  as  assistant  to  advertising  and 
promotion  manager. 

Leon  E.  Kelley,  program  manager,  WRAK 
Williamsport.  Pa.,  to  WEAV  Plattsburg,  N.  Y., 
as  program  director. 

Jack  Hoskins,  film  director,  WICS  (TV)  Spring- 
field,  111.,  appointed  tv  program  director,  suc- 
ceeding James  Harelson,  resigned. 

Hank  Elliott,  WMEX  Boston,  to  WORL  same 
city  as  news  and  sports  director. 

Harrison  W.  H.  Eagles,  news  and  special  events 
director,  WKJF-TV  Pittsburgh  to  WJNO-TV 
Palm  Beach,  Fla.,  as  news  director. 

Norman  C.  Locke,  film  director,  WWOR-TV 
Worcester,  Mass.,  promoted  to  production 
manager,  succeeding  Richard  C.  Huntley,  to 
WCAX-TV  Burlington,  Vt.,  as  program  di- 
rector; Harold  Eckman,  assistant  film  director, 
succeeds  Mr.  Locke. 

Louis  G.  Jacobs  returns  to  WTVJ  (TV)  Miami, 
Fla.,  as  public  service  director  upon  U.  S.  Army 
release;  Jay  Weand,  news-cameraman,  WGAL 


No.  1  R  adio  ouv 

in  New  Haven 

Merc  handising 

more  guaranteed  in-store 
food  display  than  any 
other  New  Haven  station. 

•  ••••• 

Programs 

live  wire  local  plus  NBC 
affiliation  -  proven 
audience. 


Saturation 

run  of  station  •  day  and 
night  •  20  spots  a  week 

•  1-13-26  week  package 

•  $45  — $48  — $60  per 
week. 

—  three  steps  cover  — 
New  Haven's  ultra-rich 
market  on 

WNHC 

r  a  d  i  o  •  ask  katz 


Page  62    •    August  2,  1954 


Broadcasting    •  Telecasting 


WRVA  Richmond  General  Manager  C.  T.  Lucy  (c)  presents  service  pins  to  (I  to  r) 
Cecil  Sheets,  engineering  staff,  and  Emma  Glinn,  public  relations,  both  five  years; 
Lynn  Woods,  10  years,  and  Don  Vest,  production,  five  years.  Pins  for  15  years  service 
went  to  three,  not  shown:  James  Clark,  sales  manager;  Hardy  Sydnor,  engineering, 
and  Bob  Almond,  remote  department. 


Lancaster,  Pa.,  to  station  in  similar  capacity; 
Leona  Softness,  to  news  dept.  as  film  librarian; 
Adrian  Cox  to  station  as  receptionist,  succeed- 
ing Ruth  Jones,  to  public  relations  department. 

Bill  Balaban,  assistant  program  manager, 
WABC-TV  New  York,  assumes  new  duties 
supervising  all  daytime  programming. 


Mike  Kizziah,  newscaster,  CBS  Radio  Holly- 
wood, transfers  to  KNXT  (TV)  Hollywood  in 
similar  capacity. 

Mac  Sheheen,  announcer  and  program  director, 
WACA  Camden,  S.  C,  to  announcing  staff,  WIS 
Columbia,  S.  C;  Jay  Mullen,  WTMA  Charles- 
ton, S.  C,  to  staff. 


Jim  Vinall,  KICA  Clovis,  N.  M.,  to  WJR  De- 
troit as  newscaster;  Bates  Farrell,  WCAR  Pon- 
tiac,  Mich.,  to  station  as  announcer-disc  m.c. 

Stan  Shaw  to  WICC  Bridgeport,  Conn.,  as  disc 
m.c. 

Gordon  Lochwood,  announcer-pianist,  to  KPDN 
Pampa,  Tex.,  in  same  capacity. 

Linda  Campbell,  WDFM  State  College,  Pa.,  re- 
joins continuity  dept.,  WWSW  Pittsburgh. 

Merle  Harmon,  formerly  director,  Kansas  U. 
Sports  Network,  to  sports  staff,  KMBC-AM-TV 
Kansas  City,  Mo. 

Robert  Weber,  KOOS  Coos  Bay,  Ore.,  to  pro- 
motion and  advertising  dept.,  KPTV  (TV)  Port- 
land. 

Cynthia  Olson,  former  women's  news  editor, 
Miami  Beach  News  Service,  to  KUAM  Agana, 
Guam,  as  women's  program  activities  director. 

Phil  Baldwin  to  promotion  manager,  CKDA 
Victoria,  B.  C. 

Howard  Goldberg,  formerly  writer,  WNUR 
Evanston,  111.,  to  writing  staff,  WBBM-TV  Chi- 
cago. 

Leonard  Leibfreund,  graduate,  Crescent  Tele- 
vision School,  N.  Y.,  and  Maurice  Dicker,  gradu- 
ate, Pierce  Institute,  same  city,  to  engineering 
staff,  WHLI  Hempstead,  L.  I.,  N.  Y. 

Tom  Livezey,  WKAP  Allentown,  Pa.,  to  WAEB 
same  city,  conducting  Melody  Ranch  program. 

Mrs.  Oscar  Hendricks  to  WKBN-TV  Youngs- 


SUF1RIS€ 

Hawaii's  first 
and  only  morning 


11 


TV  show 
presents 


KJNI  MO 


and  "PEACHES"  O'ROURKE 

greatest  sales  power  team  in  Hawaii 


6:15  to  9:00  A.M. 
Monday— Friday 
custom  made  series 
for  Hawaii's 
early  rising  audience 


YOUR  OPPORTUNITY 
FOR  GREATER  SALES! 

Legit-tag:  "Frances"  O'Rourke 


Free  &  Peters:  Inc.,  Nat'l  Representatives 

KGMB-TV  CHANNEL  9 

■m^«w""^     ■   W  Honolulu,  Hawaii 

CBS  Affiliate 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  63 


FIRST 


First  in  Viewing  Audience 

Place  your  Kansas  television 
budget  with  the  station  that 
from  the  very  beginning,  geared 
its  programming  to  build  loyal 
viewing  habits.  Buy  this  atten- 
tive audience  on  KTVH  and 
derive  more  impact  from 
repeated  sales  messages. 

See  Your  KTVH 
Sales  Representative  Today! 


CHANNEl  , 

12  1 


KTVH 

HUTCHINSON  -  WICHITA 


VHF 
240,000 
WATTS 


CBS  BASIC  — DU  MONT  —  ABC 
REPRESENTED  BY  H-R  TELEVISION,  INC. 

COVERS  CENTRAL  KANSAS 


Another  Reason  Why 
Morning  Radio  PAYS  OFF 
for  WSYR  Advertisers 


STATIONS 


Jim  Deline 
and  the  Gang 


After  16  years,  the  Jim  Deline  show  is 
still  the  top.  radio  variety  show  of 
Central  New  York.  Sponsors'  sales  fig- 
ures prove  it.  Participating,  Monday 
through  Saturday, 

9:15  -  9:55  a.m. 

(Also  1:00—2:30  p.m.) 

Henry  I.  Christal  Co.,  Inc. 
National  Representatives 


ACUSE 


VISITING  the  site  of  WWIT  Canton,  N.  C,  new  am  station  scheduled  to  begin  opera- 
tion this  month,  are  (I  to  r):  Kermit  Edney,  vice  president;  Bruce  Morford,  Bill  Schull 
(kneeling),  Sam  Robinson,  directors;  Bevo  Middleton,  president;  D.  A.  Gilmore,  treas- 
urer, and  Frances  Roberson,  secretary.  Messrs.  Edney,  Middleton  and  Gilmore  hold 
similar  positions  in  sister  station  WHKP  Hendersonville.  The  two  Carolina  stations,  which 
will  be  connected  by  direct  lines,  will  offer  special  tie-in  advantages  for  advertisers. 


570  KC 


NBC  AFFILIATE 


town,  Ohio,  as  featured  performer,  Home  Cook- 
ing program. 

Will  Jones,  released  from  U.  S.  Army,  rejoins 
WSYR-TV  Syracuse,  N.  Y.,  in  former  capacity 
of  photographer;  Maurice  Dady  and  Charles 
Tooley  to  am-tv  engineering  staff. 

Hiram  Higsby,  originator  and  producer,  Brush 
Creek  Follies  program,  KMBC  Kansas  City, 
Mo.,  to  KANS  Wichita,  conducting  Hiram 
Higsby  Show. 

George  Menard  to  WBBM-TV  Chicago  handl- 
ing new  farm  program. 

Ann  Gillis,  radio,  tv  and  motion  picture  star, 
to  KDKA  Pittsburgh,  doing  own  recorded  musi- 
cal show. 

Parket  H.  Vincent,  chief  engineer,  WHDL-AM- 
FM  Olean,  N.  Y., 
to    WMTW  (TV) 
Poland,    Me.,  in 
same  capacity. 

Richard  D.  Johnson, 

tv  director,  WMAQ 
and  WNBQ-TV  Chi- 
cago, promoted  to 
production  manager, 
succeeding  Alan 
Beaumont,  resigned 
to  serve  as  director, 
NBC-TV  serial  A 
Time  to  Live.  MR.  VINCENT 

Bill  DeCorrevont,  former  professional  and  col- 
lege grid  star,  to  handle  WAIT  Chicago  broad- 
casts of  upcoming  season's  Notre  Dame  and 
Illinois  football  games. 

Robert  Fierman,  formerly  with  NBC-TV,  to 
WRTV  (TV)  Asbury  Park,  N.  J.,  for  short 
period  as  television  program  consultant  before 
returning  to  West  Coast  in  fall. 

Charles    Brink,    announcing    staff,  WHAM 


Rochester,  N.  Y.,  resigns  to  enter  industrial 
machine  business. 

Ben  Chappel,  Virginia  Dept.  of  Agriculture's 
Div.  of  Markets  staff  member,  who  broadcasts 
farm  market  reports,  WRVA  Richmond,  Va., 
father  of  boy,  July  26. 

Mrs.  Hugh  Porter,  wife  of  Hugh  O.  Potter,  man- 
ager, WOMI-AM-FM  Owensboro,  Ky.,  and 
conductor,  Joanna  of  Stork  News  program,  re- 
covering in  hospital  from  injuries  sustained  in 
auto  accident  July  1. 

John  Kluge,  owner,  WGAY  Silver  Spring,  Md., 
and  Mark  Evans,  host-m.c,  WTOP  Wash- 
ington, D.  C  accompanied  by  six  of  Mr.  Evans' 
sponsors,  to  Belgian  Congo  on  five-week  safari. 

John  P.  Kelly,  engineer,  WEEI  Boston,  and  Lt. 
Comdr.,  U.  S.  Naval  Reserve,  named  Com- 
manding Officer,  Naval  Reserve  Submarine 
Div.  1-8. 

Edwin  K.  Wheeler,  general  manager,  WWJ- 
AM-FM-TV  Detroit,  appointed  to  Detroit- 
Tomorrow  Committee,  civic  group  planning 
that  city's  future. 

Godfrey  Hudson,  news  director,  CFQC  Sas- 
katoon, Sask.,  and  Claude  Lapointe,  CKAC 
Montreal,  Que.,  representing  English  and 
French  language  groups  of  Canadian  Assn.  of 
Radio-Television  Broadcasters,  accompanying 
Duke  of  Edinburgh  on  tour  of  northern  Canada. 

George  Heinemann,  program  director,  WMAQ 
and  WNBQ  (TV)  Chicago,  presented  the  1954 
award  for  distinguished  service,  Illinois  Div. 
of  American  Cancer  Society,  for  service  as  ra- 
dio-tv  chairman,  annual  fund  drive. 

Austin  Heywood,  assistant  press  information 
director,  KNXT  (TV)  Hollywood,  spoke  to 
public  relations  institute  of  California's  Hos- 
pital Assn.,  on  "How  Hospitals  Can  Use  Radio 
and  Tv  Most  Effectively,"  in  Riverside,  Calif., 
July  23. 


Page  64    •    August  2,  1954 


Broadcasting    •  Telecasting 


Freelon  Fowler,  director,  network  film  pro- 
!  grams,  ABC-TV,  discussed  "Tv  Programming" 
last  week  in  his  lecture  series  for  students  of 
communications  course,  Pace  College,  N.  Y. 

Larry  Finley,  host-emcee,  KFWB  and  KNXT 
(TV)  Hollywood,  and  owner,  packaging-pro- 
duction firm,  that  city,  father  of  boy,  Gene, 
July  23. 

Frank  Valenti,  sports  director,  KGMB-AM-TV 
Honolulu,  father  of  boy,  Mario  Anthony, 
July  21. 

Dave  McEIhatton,  KCBS  San  Francisco,  father 
of  boy,  Terrence  Michael.  July  20. 

BUI  Holm,  general  manager,  WLPO  La  Salle, 
EL,  father  of  boy,  July  16. 

David  A.  Carlisle,  sales  representative,  WFIL- 
TV  Philadelphia,  father  of  boy,  David  A.,  Jr., 
July  13. 


J.  S.  Sinclair,  director  of  public  relations, 
WJAR-TV  Providence,  R.  L,  father  of  girl, 
Jodie  Carol. 


NEW  director  of  engineering  at  WHEN- 
TV  Syracuse,  N.  Y.,  is  Frank  Spain  (I), 
formerly  the  station's  chief  engineer,  who 
now  will  handle  development,  design, 
construction  and  installation  of  new 
equipment.  Here  Mr.  Spain  goes  over 
blueprints  with  Donald  F.  Langham,  who 
has  moved  up  from  chief  engineer  of 
WHEN-AM  to  become  director  of  techni- 
cal operations  for  the  tv  outlet. 

Harold  Smith  Dies;  Figured 
In  Famed  Revocation  Case 

HAROLD  E.  SMITH,  62,  one  of  the  principals 
in  the  famous  WOKO  revocation  case  in  the 
early  post  war  years,  died  July  23  in  Albany, 
N.  Y.,  after  a  long  illness.  Mr.  Smith,  oper- 
ated radio  stations  in  Newburgh,  Poughkeepsie 
and  Peekskill,  all  New  York,  before  taking  over 
the  operation  of  WOKO  in  Albany  in  the  mid- 
30's. 

The  WOKO  case  was  based  on  charges  of 
misrepresentation  of  ownership  and  involved 
the  late  former  Federal  Radio  Commissioner 
Sam  Pickard.  The  Supreme  Court  upheld  the 
FCCs  right  to  revoke  WOKO's  license  in  1947. 

Present  owners  of  WOKO,  5  kw  on  1460  kc, 
were  the  successful  applicants  for  the  facility 
in  1947.  The  station  is  owned  by  the  Gov. 
Dongan  Broadcasting  Corp.  (Jim  Healey). 


STATION  SHORTS 

WAVE-TV  Louisville,  Ky.,  telecast  first  color 
network  tv  program  (The  Marriage  on  NBC- 
TV)  in  Kentucky  and  southern  Indiana  July  29, 
according  to  the  station. 

WILS-TV  Lansing,  Mich.,  announces  it  has 
first  United  States  facsimile  photo  machine  in 
Michigan. 

WNAM-TV  Neenah,  Wis.,  has  affiliated  with 
ABC-TV,  carrying  kinescopes  since  July  12  and 
to  be  interconnected  by  AT&T  within  the  next 
45  days,  the  station  reports. 

KSL-TV  Salt  Lake  City  announces  purchase  of 
new  $80,000  remote  telecasting  unit. 

WABI-TV  Bangor,  Me.,  will  increase  power  to 
30  kw  Aug.  4,  according  to  the  station. 

KTLA  (TV)  Hollywood,  with  six  new  adver- 
tisers, has  brought  time  sales  up  to  10%  over 
spring  months,  station  reports. 

WGLV  (TV)  Easton,  Pa.,  (ch.  57),  received 
word  from  RCA  Communications  Frequency 
Measuring  Laboratory  that  station's  signal  estab- 
lished a  distance  record  for  uhf  signals. 

WTHI-TV  Terre  Haute,  Ind.,  hooked  into 
AT&T  nationwide  tv  facilities  network  to  receive 
live  program  service,  AT&T  announces. 

KDKA  Pittsburgh  will  take  over  Cordic  & 
Company  program  Sept.  6,  which  moves  from 
WWSW  same  city. 


THE  5,000th  consecutive  broadcast  of  the 
Malco  News  over  KGFL  Roswell,  N.  M.,  is 
the  occasion  for  the  program  participation 
of  Malco  Refineries  President  Robert  O. 
Anderson  (I),  shown  with  KGFL  Manager 
Jud  Roberts.  The  special  newscast,  which 
originated  in  Mr.  Anderson's  office,  fea- 
tured news  events  as  reported  on  the  first 
broadcast  of  June  1,  1938. 


REPRESENTATIVE  APPOINTMENTS 

WCBM  Baltimore  appoints  George  W.  Clark 
Inc.,  N.  Y. 

CKGR  Gait,  Ont.,  250  w  station  on  1110  kc 
expected  to  start  operations  this  autumn,  ap- 
points H.  N.  Stovin  &  Co.,  Toronto. 


CTA-5 

250- WATT 
PAGING 
SERVICE 
TRANSMITTER 


Designed  to  meet  all  cus- 
tomer and  F.C.C.  require 

ments  in  the  specially  as^  — — 
signed  paging  service  bands  of  35.58  and  43.58  megacycles. 

GATES  RADIO  COMPANY  -  Qyincy,  Illinois,  U.S.A. 

Offices  in:  Atlanta  Houston,  Los  Angeles,  NewYork  and  Washington,  D.C. 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  65 


 —  PERSONNEL  RELATIONS  

HELLER  CITES  AFTRA  NEEDS  AT  DETROIT 


UP  Stands  Firm 

UNITED  PRESS  reported  last  week  it 
has  rejected  a  request  by  the  American 
Newspaper  Guild  (CIO)  to  employ  The- 
odore S.  Polumbaum,  who  was  dis- 
charged from  his  post  as  tv  script  writer 
in  the  Boston  bureau  in  April  1953,  after 
refusing  to  tell  the  House  Un-American 
Activities  Committee  whether  he  was  or 
ever  had  been  a  Communist. 


Four  -  day  union  convention 
opened  in  Motor  City  Thurs- 
day with  secretary's  report. 

RADIO  and  television  artists  affiliated  with  the 
American  Federation  of  Labor  heard  their  na- 
tional executive  secretary  declare  that  lack  of  a 
welfare  and  pension  plan  leaves  "an  impressive 
gap"  in  their  contracts  with  the  industry. 

Opening  the  four-day  convention  of  the 
American  Federation  of  Television  and  Radio 
Artists,  George  Heller  of  New  York  told  some 
150  delegates  that  the  gap  exists  "regardless  of 
the  improvements  we  make  in  our  basic  floor — 
all  of  the  rates  and  conditions  and  rules  and 
regulations  applying  to  performance." 

"Our  members  continue  to  need  medical  and 
surgical  treatment,  hospital,  life  insurance, 
death  benefits  and  pensions  for  their  retire- 
ment in  old  age,"  Mr.  Heller  told  the  conven- 
tion. 

No  specific  demands  were  spelled  out  by 
AFTRA  leaders  in  advance  of  closed  sessions 
of  the  national  executive  board  and  local  rep- 
resentatives. 

But  in  an  interview,  Mr.  Heller  declared  that 
80%  of  the  union's  claimed  15,000  members 
make  less  than  $2,000  a  year  from  radio  and  tv 
work. 

Most  of  the  members,  he  said,  supplement 
their  incomes  by  working  in  night  clubs,  thea- 
tres and  other  odd  jobs. 

"There  are  a  few  fortunate  members  who 
have  regular  shows  and  earn  $700  to  $800  a 
week,"  he  said.  "But  the  idea  that  most  radio 
and  tv  artists  spend  their  time  lolling  around 
in  privately-owned  swimming  pools  couldn't  be 
farther  from  the  truth." 

Varied  Membership 

The  union  draws  the  bulk  of  its  membership 
from  radio  and  tv  actors,  but  also  represents 
singers,  announcers,  dancers,  sportscasters,  disc 
jockeys  and  other  industry  workers. 

Mr.  Heller  said  the  average  actor  receives 
from  $200  to  $250  for  rehearsals  and  ap- 
pearances on  a  half-hour  tv  show. 

"And  as  a  rule",  he  said,  "the  work  is  very 
irregular.  You  run  the  risk  of  getting  typed  or 
becoming  too  familiar  to  the  audience.  An 
actor  who  works  on  ten  half-hour  shows  a  year 
is  lucky." 

Reviewing  the  union's  accomplishments,  Mr. 
Heller  told  the  convention:  "It  is  interesting  to 
note  that  where  we  have  members  who  are  will- 


ing to  take  the  strongest  action — strike  if  nec- 
essary— the  interval  between  our  completion  of 
organization  and  recognition  is  relatively  short, 
despite  all  problems.  Whereas  with  less  militant 
memberships  we  invariably  become  bogged 
down  in  Taft-Hartley  complications,  and  the 
time  lag  runs  as  much  as  a  year  due  to  the 
procrastinating  devices  so  easily  available  to 
employers  nowadays." 

One  of  the  "outstanding  examples"  of 
"AFTRA  ingenuity,"  he  said,  "is  our  cherished 
kinescope  clause." 

He  said  in  the  past  year  it  has  brought  to 
members  in  the  form  of  re-use  fees  the  "sizable" 
total  of  $117,956  paid  to  402  members. 

'Unique  Control' 

These,  he  said,  "are  payments  made  because 
of  AFTRA's  unique  control  over  kinescope  re- 
use, and  AFTRA  members  are  indeed  fortunate 
in  having  a  union  that  does  not  permit  their 
services  to  be  used  for  little  or  nothing." 

Mr.  Heller  reviewed  various  network  dis- 
putes in  the  past  year,  noting  one  in  Chicago  at 
the  local  ABC-TV  outlet  WBKB  (TV),  where, 
he  said,  "musicians  were  appearing  on  tv  pro- 
grams performing  services  clearly  within 
AFTRA's  jurisdiction." 

The  dispute  currently  is  before  the  NLRB  at 
the  network's  petition,  and  Mr.  Heller  said: 

"Sometimes,  as  with  ABC,  we  are  forced  into 
the  National  Labor  Relations  Board.  But  with 
the  change  in  personnel  of  the  board  and  the 
drastic  change  in  attitude  and  approach  which 
this  board  is  now  taking,  having  reversed  many 
long  established  policies,  we  must  avoid  using 
this  governmental  agency  as  much  as  possible." 

Mr.  Heller  reported  that  the  union's  number 
of  paid-up  members  this  year  totaled  10,710. 
compared  to  8,626  a  years  ago. 

He  said  the  membership  is  now  in  33  locals 
and  nine  chapters  in  the  U.  S.  and  Hawaii. 
Of  101  contracts  negotiated  in  the  last  year, 
he  said,  15  represented  first  contracts — 13 
covering  television,  one  for  a  radio  and  tv 
operation,  and  one  for  radio  only.  All,  he 
said,  brought  "substantial  improvements  in  pay, 
fees  or  conditions." 

In  addition  to  formulating  new  demands  on 
the  nation's  five  big  radio  and  tv  networks 
(the  union's  two-year  contracts  expire  Nov. 
15),  delegates  were  to  consider  a  constitutional 
amendment  providing  for  biennial  instead  of  an- 
nual AFTRA  conventions.  Economy  reasons 
were  cited 


Wage-Hour  Regulations 
Unaffected  by  NLRB 

FEDERAL  wage-hour  regulations  still  apply  to 
broadcast  stations  despite  the  recent  rule  of 
National  Labor  Relations  Board  dropping  ju- 
risdiction over  stations  grossing  less  than  $200,- 
000  a  year.  The  NLRB  rule  applies  only  to 
provisions  of  the  Taft-Hartley  Act  and  collec- 
tive bargaining. 

Asked  by  B»T  if  the  NLRB  ruling  would 
have  any  affect  on  wage-hour  procedure  for 
stations,  Charles  H.  Tower,  NARTB  Employe- 
Employer  Relations  Dept.  manager,  said,  "The 
NLRB  rule  has  nothing  to  do  with  application 
of  the  Wage-Hour  Law.  The  NLRB  adminis- 
ters only  the  Taft-Hartley  Act  and  its  decisions 
have  no  bearing  on  the  Fair  Labor  Standards 
Act,  under  which  the  wage-hour  rules  are 
issued. 

"As  far  as  broadcasters  are  concerned,  no 
matter  what  their  gross  revenue  may  be  they 
are  covered  by  wage-hour  rules  now  just  as 
they  were  before  the  new  NLRB  policy  was 
announced. 

"Some  broadcasters  have  raised  a  hope  that 
the  NLRB  action  might  set  a  favorable  prece- 
dent for  a  similar  wage-hour  ruling.  This  is 
extremely  unlikely  because  of  entirely  different 
conceptions  of  jurisdiction  which  are  found  in 
the  two  acts. 

"The  Wage-Hour  Law  has  two  significant 
parts  which  are  of  practical  importance  to 
broadcasters.  One  is  the  minimum  wage  sec- 
tion; the  other,  the  overtime  pay  provision. 

"The  minimum  wage  requirement  set  up  in 
the  act  is  that  all  employes  subject  to  the  law 
must  get  75  cents  an  hour  or  more.  The  over- 
time rule  states  in  effect  that  time-and-one-half 
must  be  paid  for  hours  worked  in  excess  of  40 
in  any  given  work  week. 

"At  the  present  time  all  commercial  broad- 
casting stations  are  regarded  by  the  wage-hour 
administrator  as  subject  to  the  Wage-Hour  Law. 
However,  not  all  the  people  employed  by  sta- 
tions are  covered.  Bonafide  administrative,  pro- 
fessional, supervisory  and  outside  sales  em- 
ployes are  excluded  from  the  coverage  of  the 
act  in  the  broadcasting  industry  as  they  are  in 
other  industries.  The  official  wage-hour  rules 
set  forth  the  standards  for  the  application  of 
these  definitions." 

Stagehands,  Networks 
Negotiating  in  L.A. 

STAGEHANDS  from  IATSE  Local  33,  Los 
Angeles,  last  week  were  considering  counter- 
proposals from  NBC-TV,  CBS-TV  and  ABC- 
TV  in  negotiations  for  a  two-year  contract  to 
cover  Hollywood  network  operations. 

Union  negotiators,  headed  by  local  president 

Broadcasting    •  Telecasting 


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Page  66    •    August  2,  1954 


Carl  G.  Cooper  and  King  Mansfield,  proposed 
ia  109c  across-the-board  wage  increase  and  im- 
proved working  conditions  during  an  initial 
meeting  last  fortnight.  Network  representatives, 
'Oscar  Turner,  assistant  to  director  of  public 
relations.  NBC-TV  Hollywood;  Eugene  Purver, 
director  of  public  relations,  CBS-TV  there,  and 
Cliff  Anderson,  director  of  public  relations, 
ABC-TV  there,  made  an  unrevealed  counter- 
offer which  was  under  consideration  by  union 
membership  last  week. 

The  contract  between  the  networks  and 
stagehands  expired  yesterday  (Sunday). 

TWA,  NETWORKS 
STILL  AT  ODDS 

STRIKE  by  members  of  the  independent  Tele- 
vision Writers  of  America  against  NBC-TV, 
CBS-TV  and  ABC-TV  enters  its  13th  day  to- 
day (Monday)  with  no  prospects  for  a  settle- 
ment in  sight  and  both  sides  maintaining  a  "sit- 
tight"  policy. 

Spokesman  for  the  union  and  the  networks 
told  B«T  last  Thursday  they  had  no  plans  for 
further  negotiation,  though  the  TWA  official 
said  he  expected  a  "significant  development"  to 
emerge  this  week.  The  union  struck  against 
the  networks  on  July  21,  seeking  a  new  wage 
scale  and  union  shop  clause  in  the  contract 
for  free-lance  script  writers  [B*T,  July  26]. 

One  sidelight  to  the  dispute  is  that  TWA's 
one-year  certification  by  NLRB  is  scheduled 
to  be  reviewed,  starting  today  (Monday).  At  the 
same  time,  the  Author's  League  has  had  an 
appeal  before  the  NLRB  since  last  May,  claim- 
ing it  now  has  majority  support  among  free- 
lance tv  script  writers. 

On  the  West  Coast,  a  meeting  of  the  Holly- 


wood AFL  Tv  and  Film  Union  last  week  recom- 
mended against  issuance  of  a  federal  charter 
to  TWA.  In  effect,  this  kills  any  chance  AFL 
national  headquarters  will  issue  such  a  charter. 

Union  representatives,  assembled  by  AFL 
organizer  Tom  Randall,  said  the  TWA  affilia- 
tion, requested  on  the  eve  of  strike,  would  force 
them  to  support  a  strike  without  prior  consulta- 
tion. They  also  objected  to  the  "idealogical 
background"  of  several  TWA  executives,  in- 
cluding Joan  La  Cour,  western  region  executive 
secretary  who  invoked  the  Fifth  Amendment 
at  a  House  Un-American  Activities  hearing  at 
Los  Angeles  last  year,  in  face  of  a  strong  AFL 
anti-communist  policy. 

RCA  Reinstates  Writers 
After  Arbitration  Decision 

THREE  MEMBERS  of  the  Radio  Writers 
Guild  have  been  reinstated  in  script  writing 
jobs  with  RCA  Thesaurus  as  a  result  of  a  de- 
cision by  the  American  Arbitration  Assn.  hold- 
ing RCA  and  NBC  in  violation  of  a  1953 
union  agreement  in  the  radio  field,  it  was  an- 
nounced last  week  by  RWG. 

Last  February,  the  writers — Geraldine  Mer- 
kin,  Thomas  Langan  and  Frances  Rickett — 
were  dismissed  by  RCA  through  NBC,  to  which 
they  reported,  and  an  arrangement  was  substi- 
tuted whereby  the  trio  could  furnish  scripts  to 
RCA  Thesaurus  on  a  free-lance  rather  than  a 
staff  basis.  RWG  protested  this  change,  claim- 
ing it  was  in  violation  of  the  1953  contract 
covering  staff  writers  at  NBC  and  noting  it  had 
reduced  the  weekly  salaries  of  the  writers. 
The  dispute  was  placed  before  the  American 
Arbitration  Assn.  April  20  and  a  decision  was 
rendered  July  14. 


MILESTONES 


►  ANN  HUBERT,  women's  editor,  WAVE 
Louisville,  Ky.,  has  celebrated  her  seventh  an- 
niversary with  the  station. 

►  WENT  Gloversville,  N.  Y.,  marked  its  10th 
anniversary  last  month,  and  commemorated  the 


occasion  with  a  special  broadcast  and  a  party 
for  area  youngsters  born  in  July  1944,  the  sta- 
tion's birth-month. 

►  GLENN  MILLER,  national  sales  manager, 
WCPO-AM-TV  Cincinnati,  celebrated  his  10th 
anniversary  with  the  station  July  20. 


GOLD  RECORD  of  the  5,000th  Judy  &  Jane  program,  sponsored  in  various  markets 
by  Folger  coffee,  is  presented  to  the  advertiser's  agency  by  United  Film  &  Recording 
Studios,  program  packager.  At  the  luncheon  celebration  in  Chicago  were(l  to  r) 
Linton  Bagley,  advertising  manager  of  J.  A.  Folger  &  Co.;  Egmont  Sonderling  of 
United;  Howard  A.  Jones,  Grant  Adv.,  and  W.  C.  Hutchins,  United.  The  serial 
first  was  aired  in  1932  on  CBS  after  origination  by  Joseph  S.  Atha  of  Folger  and 
Irene  Wicker  (The  Singing  Lady).  Folger  has  been  only  sponsor. 

Broadcasting   •  Telecasting 


WCANTV 


offers 


LOWEST 
COST 


per 


Cost  of  WCAN-TV 
is  only  $1.33  per  1000 
os  against  Network 
cost  of  $1.75  per 
thousand 


Represented  Nationally  by 

Alex  Rosenman,  347  Madison  Ave.,  N.  Y. 

August  2,  1954    •    Page  67 


EDUCATION 


Ford  Reports  $10  Million 
In  Educ.  Radio-Tv  Grants 

Most  ($9  million  in  the  last 
three  years)  went  to  the  visual 
medium,  the  Foundation  re- 
ports to  a  House  committee. 

THE  Ford  Foundation  in  the  last  three  years 
has  made  grants  totaling  $9  million  for  the 
establishment  of  educational  tv,  and  has  put 
out  more  than  $1  million  for  recorded  educa- 
tional radio  programs. 

This  was  reported  last  fortnight  by  H. 
Rowan  Gaither  Jr.,  Foundation  president,  in 
a  statement  to  the  House  Committee  Investi- 
gating Tax  Exempt  Foundations. 

Mr.  Gaither  said  that  of  the  $119  million 
committed  in  the  last  three  years  (to  Dec.  31, 
1953),  $22.4  million  went  to  the  Fund  for 
Adult  Education.  This  fund  made  the  $9  mil- 
lion grants  to  bulwark  educational  tv — through 
matching  funds  to  community  groups  for  the 
establishment  of  city  educational  tv  stations; 
to  the  Joint  Committee  on  Educational  Tv,  to 
the  National  Citizens  Committee  for  Educa- 
tional Tv,  and  to  the  Tv  &  Radio  Educational 
Center  at  Ann  Arbor,  Mich. 

Through  its  Tv-Radio  Workshop,  the  Founda- 
tion itself  supported  the  production  of  Omnibus, 
a  90-minute  tv  program  "designed  to  demon- 
strate that  commercial  television  may  serve  as 
a  cultural  and  educational  medium  and  still 
attract  a  large  audience,"  Mr.  Gaither  said. 

Although  figures  were  not  given  in  Mr. 
Gaither's  report,  it  is  understood  that  the  Fund 
for  Adult  Education  has  contributed  more  than 
$500,000  to  JCET,  more  than  $600,000  to 
NCCET  and  $3  million  for  the  Ann  Arbor 
Center  [B*T,  July  26]. 


WTR 

ALBANY  SCHENECTADY  TROY 


90.038 


UHF  Set* 

32  rut 


SEE  YOUR 
HEADLEY-REED  Man 


Electronics  Scholarships 

NEED  for  research  and  development  engineers, 
presently  limiting  expansion  in  electronic  field, 
was  cited  by  West  Coast  Electronic  Mfrs.  Assn. 
as  reason  for  its  establishing  12  annual  scholar- 
ships, valued  at  $7,400.  Students  of  11  western 
colleges  and  universities  who  entered  electronics 
will  be  eligible,  according  to  WCEMA  fund 
trustees. 

Deans  of  California  Polytechnic  Institute, 
UCLA,  U.  of  California,  Oregon  State  College, 
San  Diego  State  College,  U.  of  Southern  Cali- 
fornia, U.  of  Santa  Clara,  San  Jose  State  Col- 
lege, Stanford  U.  and  U.  of  Washington  will 
have  sole  responsibility  for  selecting  students  to 
receive  the  scholarships. 


RETMA  Service  School  Guide 

STANDARD  training  course  procedure  for 
schools  and  other  groups  desiring  to  organize 
courses  in  tv  servicing,  or  improving  courses 
for  advanced  tv  service  technicians,  has  been 
published  by  Radio-Electronics-Television  Mfrs. 
Assn.  Titled  "Instructor's  Guide  for  Advanced 
Television  Service  Techniques,"  the  booklet  is 
one  of  three  publications  in  the  industry- 
approved  radio  and  tv  service  program  operated 
through  school  and  industry  groups. 


Alaska  U.  Radio  Study 

NATIONAL  SCIENCE  FOUNDATION  has 
reported  a  $20,000  grant  to  the  U.  of  Alaska 
for  "Ionospheric  Research  Using  Both  Radio 
Waves  of  Extra  Terrestrial  Origin  and  from 
Controlled  Transmitters,"  under  the  direction 
of  C.  T.  Elvey,  director,  Geophysical  Institute. 
The  grant  is  for  two  years,  and  was  one  of 
the  176  made  last  week  by  the  government- 
underwritten  foundation. 


Offers  Guide 

EDUCATIONAL  Television  Committee 
of  the  National  Social  Welfare  Assembly 
has  prepared  a  guide  for  a  two-day  in- 
stitute to  assist  local  and  welfare  organi- 
zations in  working  more  effectively  with 
television  stations  in  planning  and  co- 
ordinating programs.  Among  subjects 
suggested  for  study  in  the  guide  for  the 
two  day  meeting  are:  operation  of  tv 
stations,  audience  potential  and  interests, 
procedures  for  setting  up  good  agency- 
stations  relations,  uses  of  slides  and  other 
visual  aids. 


EDUCATION  PEOPLE 

E.  Finley  Carter,  vice  president  and  technical 
director,  Sylvania  Electric  Products  Inc.,  N.  Y., 
to  Stanford  (Calif.)  Research  Institute  Oct.  1 
as  manager  of  research  operations,  retaining 
Sylvania  association  by  assisting  in  contracts 
with  Dept.  of  Defense  and  consulting  on  major 
research  and  development  contracts. 

Charles  F.  Prickett,  54,  executive  vice  president 
and  general  manager,  Pasadena  Community 
Playhouse  Assn.,  Pasadena,  Calif.,  died  July  25. 

EDUCATION  SHORTS 

Iowa  U.  is  completing  radio  recording  room  for 
radio  jouralism  students'  use  at  State  University 
of  Iowa  Communications  Center. 


IN  PUBLIC  INTEREST 


A  SUM  of  $4,000  has  been  raised  by  Span- 
ish language  radio  stations  in  Texas  for 
the  aid  of  Rio  Grande  flood  victims.  Raoul 
A.  Cortez  (r),  president  of  KCOR  San  An- 
tonio, presents  the  contributions  to  Ed- 
ward Neill  (I),  executive  secretary,  San 
Antonio  American  Red  Cross  chapter,  and 
R.  W.  Corner,  executive  vice  president  of 
the  West  Side  State  Bank  there. 

Farm  Safety  Promotion 

PROMOTION  of  National  Farm  Safety  Week 
in  Kansas  was  aired  recently  by  WIBW-AM-TV 
Topeka.  Ben  Ludy,  station  general  manager 
and  a  member  of  the  State  Committee  for 
Farm  Safety,  believing  that  others  would  profit 
from  the  experience  of  those  who  lived  to  tell 
about  their  farm  accidents,  had  first-hand  re- 
ports taped  by  Wilbur  Levering,  WIBW  as- 
sociate farm  director,  and  five  Kansans  who 
had  experienced  mishaps.  Recordings  were 
made  from  the  tapes  and  distributed  without 
charge  by  WIBW  to  over  40  radio  stations 
in  the  state,  according  to  the  station.  These 
people  pointed  out  how  their  accidents  probably 
could  have  been  prevented,  urging  caution  and 
the  use  of  preventive  measures  in  an  effort  to 
save  more  lives. 

KEX  Aids  Japanese  Am 

KEX  Portland,  Ore.,  following  a  request  by 
JOKR  Tokyo,  has  sent  the  Japanese  station 
taped  examples  of  successful  U.  S.  radio  com- 
mercials. JOKR  is  making  a  study  of  Amer- 
ican methods  in  an  attempt  to  develop  its 
commercial  messages.  Until  post-war  years, 
Japanese  radio  was  solely  noncommercial.  A 
government-controlled  company  held  a  mo- 
nopoly. The  Tokyo  station  has  advised  KEX 
that  the  material  submitted  has  contributed 
greatly  to  its  progress. 


ITH  28  years  .  .  . 


W 

RADIO  experience 
and  .  .  . 

TRADE  know  how,  oper- 
ates  .  .  . 

ALTOONA's  most  com- 
munity-conscious 
station  .  .  . 

.   .   .   and   from  community 
service    comes  community 
interest  in  your  product. 
Represented  by  Robert  Meeker  Associate* 

  ABC   


Page  68    •    August  2,  1954 


Broadcasting    •  Telecasting 


NETWORKS 


ABC-TV,  NCAA  RELEASE  13-WEEK  GRID  PLAN 


Card  runs  from  Sept.  18 
through  Dec.  4.  Network 
plans  complete  sports  series. 

THE  SCHEDULE  of  1954  National  Collegiate 
Athletic  Assn.  football  games  to  be  presented 
this  fall  over  ABC-TV  was  announced  jointly 
last  week  by  Harvey  Cassill,  director  of  ath- 
letics at  the  U.  of  Washington  and  chairman 
of  the  NCAA  television  committee,  and  Robert 
H.  O'Brien,  executive  vice  president  of  ABC. 

The  13-week  schedule  will  offer  15  games 
of  colleges  throughout  the  country.  The  sched- 
ule follows: 

U.  of  California  vs.  Oklahoma  at  Berkeley, 
Calif..  Sept.  18;  U.  of  Iowa  vs.  Michigan  State 
College  at  Iowa  City,  Iowa,  Sept.  25;  Stanford 
U.  vs.  U.  of  Illinois  at  Palo  Alto,  Calif.,  Oct. 
2;  U.  of  Wisconsin  vs.  Rice  Institute  at  Madi- 
son, Oct.  9;  U.  of  Oregon  vs.  U.  of  Southern 
California  at  Portland,  Oct.  16;  Pittsburgh  vs. 
Northwestern  at  Pittsburgh.  Holy  Cross  Col- 
lege vs.  Boston  U.  at  Worcester  and  U.  of 
Montana  vs.  Brigham  Young  U.  at  Provo, 
Utah,  Oct.  23  (split  coverage);  U.  of  Pennsyl- 
vania vs.  Penn  State  College  at  Philadelphia, 
Oct.  30;  Baylor  U.  vs.  U.  of  Texas  at  Waco, 
Nov.  6;  Georgia  Tech  vs.  U.  of  Alabama  at 
Atlanta,  Nov.  13;  Ohio  State  U.  vs.  U.  of 
Michigan  at  Columbia,  Nov.  20;  U.  of  Mary- 
land vs.  U.  of  Missouri,  at  College  Park,  Md„ 
Nov.  25;  Army  vs.  Navy  at  Philadelphia,  Nov. 
27,  and  Southern  Methodist  U.  vs.  U.  of 
Notre  Dame  at  Dallas,  Dec.  4. 

Mr.  O'Brien  reported  that  the  series  has 
not  been  sold,  but  said  there  is  "strong  sup- 
port" for  a  national  sponsor.  He  added  that 
ABC-TV  is  giving  consideration  to  regional 
sponsorship  but  expressed  the  view  that  the 
series  will  be  sold  as  a  national  package. 

In  reply  to  a  question  at  the  New  York 
news  conference,  Mr.  O'Brien  said  that  ABC- 
TV  had  been  awarded  the  rights  to  the  NCAA- 
TV  games  for  a  price  understood  to  be  the 
same  as  paid  by  NBC-TV  last  year.  He  point- 
ed out  that  cost  to  an  advertiser  may  be  "slight- 
ly higher"  this  year  because  more  tv  outlets 
are  expected  to  be  available  to  carry  the 
series. 

Other  Sports  Coverage 

It  was  announced  at  the  news  conference 
that  in  addition  to  the  football  games,  ABC- 
TV  also  will  telecast  a  special  26-week  sched- 
ule covering  other  outstanding  collegiate  sports 
events,  starting  on  Dec.  11.  This  coverage, 
according  to  Mr.  O'Brien,  will  include  such 
attractions  as  the  IC4A  indoor  track  meet,  the 
Drake  and  Penn  Relays,  the  Skyline  Rodeo, 
the  Collegiate  crew  race  at  Lake  Onondago  in 
Syracuse,  N.  Y.,  as  well  as  wrestling,  gym- 
nastics and  college  basketball  games. 

Asa  Bushnell,  NCAA  tv  program  director, 
said  that  the  bid  to  telecast  the  football  games 
was  granted  to  ABC-TV  because  it  had  offered, 
in  addition  to  a  financial  proposal  similar  to 
other  networks,  an  all-around  plan  for  college 
sports  development.   He  added: 

"Football  is  exciting  and  football  is  big,  but 
all  collegiate  sports  have  certain  important 
things  in  common — they  teach  young  men 
discipline,  team  play  and  fairness.  That  is 
why  we  are  delighted  that  other  fine  collegiate 
sports,  in  addition  to  football,  will  be  included 
in  the  special  winter  and  spring  series  that 


ROBERT  M.  WEITMAN,  (I)  ABC  vice  pres- 
ident in  charge  of  programming,  Asa 
Bushnell  (c),  tv  program  director  of  the 
NCAA,  and  Robert  H.  O'Brien,  ABC  exe- 
cutive vice  president,  confer  at  the  news 
conference  announcing  the  coming  sea- 
son's schedule  of  15  NCAA  football 
games  and  26  additional  weeks  of  col- 
lege sports  events  over  ABC-TV. 

ABC-TV  will  bring  to  the  American  living 
room." 

At  a  simultaneous  news  luncheon  in  Chi- 
cago, James  Stirton,  director  of  the  tv  network, 
ABC  Central  Div.,  described  the  NCAA-ABC 
football  package  as  a  $4  million  deal.  He  said 
ABC-TV  would  entertain  the  possibility  of  two 


or  four  advertisers  on  a  national  scale,  or 
sponsors  who  would  be  willing  to  come  in  on  a 
regional  basis.  It  would  cost  national  adver- 
tisers perhaps  $900,000  each.  He  stressed  that 
ABC-TV  will  not  offer  the  package  on  a  co-op 
basis  as  previously  reported  because  of  NCAA 
restrictions  on  sponsorship. 

Kenneth  (Tug)  Wilson,  Big  10  commissioner, 
expressed  favor  with  the  schedule  announced 
jointly  by  ABC-TV  and  NCAA.  He  acknowl- 
edged that  the  Western  Conference  still  favors 
its  own  regional  plan,  but  felt  the  1954  slate 
offers  televiewers  better  football  than  last  year's 
and  will  prove  acceptable. 


Do  You  Know  This  Man? 

He  is  Frank  S.  Bare,  Jr.,  general  manager,  KRUX,  Phoenix,  Ariz. 
He  says — 

"Coming  from  Sales  into  Management  it  is  very  easy  to  recommend  to  the  Sales 
Department  the  many,  many  advantages  of  the  SESAC  Library  and  the  many,  many- 
sales  ideas  that  I  have  put  to  practical  use  while  in  Sales.  Something  old,  something 
new,  something  blue,  but  nothing  borrowed.    That's  SESAC." 

The  SESAC  Library  is  lowest  in  cost  for  a  complete  Program  Service 

SESAC,  INC. 

475  Fifth  Avenue  New  York  17,  N.  Y. 


Remote  Tricks 

DESCRIBED  as  another  "television 
first,"  an  artist-packager  was  to  make  a 
pilot  film  of  a  new  panel  show  via  Du- 
Mont  Television  Network's  closed-cir- 
cuit operation  last  Saturday.  In  order  to 
use  the  special  effects  generator  at  Du- 
Mont's  Tele-Centre  and  still  preserve  the 
authentic  setting  he  wanted  for  his  pro- 
gram, artist  Clifford  Saber  arranged  with 
DuMont  to  run  three  lines  between  the 
Tele-Centre  and  his  Greenwich  Village 
apartment.  The  show.  Past  the  Line,  was 
to  be  telecast  from  Mr.  Saber's  apartment 
while  split-screen  and  wipe  effects  were  to 
be  relayed  through  the  generator  several 
miles  away. 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  69 


NETWORKS . 


ABC  REVAMPS 
HOLLYWOOD  STAFF 

AMOS  BARON,  manager  of  KABC  Holly- 
wood, ABC  key  am  station,  has  been  named 
general  manager  of  KABC-TV  succeeding 
Frank  King,  resigned.  John  Hansen,  sales 
manager  of  KGO  San  Francisco,  joins  KABC 
in  management  post.  Jim  Beach,  program  di- 
rector of  ABC-TV  Hollywood,  also  has  re- 
signed along  with  John  Asher,  KABC-TV  sales 
promotion  manager. 

Kenneth  B.  Craig,  former  director  of  CBS 
Radio  business  affairs  in  Hollywood,  was  named 
to  succeed  Mr.  Beach  in  ABC-TV  program 
post.  Mr.  Asher  joins  CBS  Radio  in  Holly- 
wood as  sales  promotion  manager. 

Future  plans  of  Mr.  King  and  Mr.  Beach 
were  not  announced  as  of  last  Friday. 

All-Day  Religious  Clinic 
Scheduled  Today  by  NBC-TV 

NBC-TV  will  stage  an  all-day  clinic  in  New 
York  today  (Monday)  for  60  protestant  minis- 
ters participating  in  a  two-week  religious  radio 
and  television  conference,  which  began  last 
Monday  and  continues  through  Friday. 

The  morning  session  of  NBC-TV's  clinic, 
devoted  to  technical  aspects  of  broadcasting, 
will  meet  at  RCA  Institutes.  The  afternoon 
session  will  be  held  in  the  Johnny  Victor 
Theatre  and  will  be  devoted  to  talks  by  NBC 
radio  and  television  personnel.  Speakers  will 
include  Edward  Stanley,  manager  of  public 
service  programs;  Doris  Ann,  supervisor  of 
religious  programs,  NBC-TV;  Marilyn  Kaem- 
merle,  supervisor  of  religious  programs,  NBC 
Radio,  and  Martin  Hoade,  director  of  NBC- 
TV's  Frontier  of  Faith  program. 

The  workshop  is  sponsored  by  the  Union 
Theological  Seminary,  the  National  Council 
of  the  Churches  of  Christ  in  the  U.  S.  A.,  the 
Protestant  Council  of  the  City  of  New  York 
and  the  World  Committee  for  Christian 
Broadcasting. 


Bingham  Has  Close  Call 

WADE  BINGHAM,  Far  East  bureau 
manager  for  CBS-TV  Newsfilm,  was  re- 
ported as  having  had  a  "narrow  escape" 
from  death  in  Indo-China  a  fortnight  ago 
when  a  land  mine  on  the  Haiphong-Hanoi 
road  exploded  15  yards  in  front  of  the 
vehicle  in  which  he  was  riding,  destroy- 
ing two  French  military  trucks  and  kill- 
ing one  of  the  French  drivers. 


Shawhan  Named  to  Head 
NBC  Hollywood  Press 

APPOINTMENT  of  Ralph  (Casey)  Shawhan, 
city  editor  of  the  Los  Angeles  Mirror  for  the  past 
six  years,  as  director  of  press  and  publicity  for 
NBC  Hollywood,  effective  Aug.  23,  was  an- 
nounced last  week  by  Sydney  H.  Eiges,  NBC 
vice  president  for  press  and  publicity.  Leslie 
Raddatz  continues  as  manager  of  the  depart- 
ment. Mr.  Shawhan,  who  started  his  newspaper 
career  in  Los  Angeles  in  1929,  and  spent  five 
years  with  20th  Century-Fox  as  a  publicist,  will 
be  in  charge  of  an  expanded  publicity  operation 
for  network  programs  originating  on  the  West 
Coast. 

Cy  Howard  Plans  Own  Firm 

WHEN  his  current  contract  with  CBS-TV  ex- 
pires Aug.  21,  Cy  Howard,  producer-writer- 
director,  plans  to  form  his  own  free-lance 
production  firm  in  Hollywood,  he  revealed  last 
fortnight.  However,  Mr.  Howard  will  continue 
to  produce  a  new  filmed  format  of  CBS-TV's 
My  Friend  Irma,  to  be  called  My  Wife  Irma, 
as  well  as  That's  My  Boy  for  the  network  on  a 
free-lance  basis. 

The  reported  reason  for  Mr.  Howard's  move 
was  refusal  of  CBS-TV  executives  to  allow 
outside  independent  assignments. 

The  new  firm,  to  be  activated  shortly,  will  be 
called  Cy  Howard  Productions. 


NBC's  Tonight'  to  Be  Counterpart  of  'Today'  and  'Home' 


NBC-TV's  often-discussed  Tonight  program 
will  be  launched  on  Sept.  27  and  will  be 
presented  Monday-through-Friday,  11:30-1 
a.m.  EST  and  11  p.m.-12  midnight  CST. 

In  announcing  plans  for  the  program  last 
Lhursday,  Sylvester  L.  (Pat)  Weaver  Jr., 
NBC  president,  termed  Tonight  a  late  eve- 
ning show  of  entertainment  and  service 
features,  "the  logical  evening  extension"  of 
Today  (NBC-TV,  Mon.-Fri.,  7-9  a.m.,  EDT 
and  CDT)  and  Home  (NBC-TV,  Mon.-Fri., 
11  a.m.-12  noon,  EDT  and  CDT).  He  said 
that  these  two  programs,  typifying  the  maga- 
zine concept  of  television,  have  paved  the 
way  for  smaller-budgeted  national  adver- 
tisers to  use  network  tv,  and  added  that 
Tonight  will  make  "big-league  nighttime  tv 
available  to  the  client  who  might  otherwise 
not  be  able  to  afford  class  A  network  time." 

Steve  Allen  Selected 

The  new  program  will  star  Steve  Allen 
and  present  other  entertainers,  as  well  as 
coverage  of  the  latest  news,  sports  and 
weather.  Though  the  bulk  of  the  show  will 


originate  from  NBC-TV's  Hudson  Theatre, 
in  New  York,  Mr.  Weaver  stressed  there  will 
be  mobile  unit-remote  pick-ups  from  various 
points  of  the  country. 

No  plans  were  announced  for  presenting 
the  program  in  color.  It  was  pointed  out  by 
an  NBC-TV  spokesman  that  the  Hudson 
Theatre  is  not  equipped  for  color,  but  he 
added  that  it  was  "conceivable"  that  use 
could  be  made  of  NBC-TV's  mobile  color 
unit,  as  is  done  for  Today  and  Home. 

Same  Selling  Plan 

Mr.  Weaver  announced  that  the  program 
will  be  sold  under  the  same  sales  plan  as 
that  of  Today,  with  four  one-minute  com- 
mercials sold  per  half  hour  of  the  program. 
He  noted  that  Today  had  83  different  spon- 
sors in  1953. 

Executive  producer  of  Tonight  will  be 
Richard  A.  R.  Pinkham,  who  has  been 
executive  producer  of  Today  since  August, 
1952.  Mr.  Pinkham  came  to  NBC  in  1951 
as  manager  of  planning  for  the  television 
network. 


MR.  CLEGHORN 


CLEGHORN  ELECTED 
BY  GEN.  TELERADIO 

ELECTION  of  John  Cleghorn,  general  manager 
of  WHBQ-AM-TV 
Memphis,  which  re- 
cently was  acquired 
by  General  Teleradio 
Inc.,  as  a  vice  presi- 
dent and  member  of 
board  of  directors  of 
parent  company  an- 
nounced Friday  by 
Thomas  F.  O'Neil, 
GT  president.  Mr. 
Cleghorn,  associated 
with  broadcasting  in- 
dustry for  past  25 
years,  has  been  gen- 
eral manager  of 
WHBQ  since  1949  and  of  WHBQ-TV  since 
1953  when  the  station  went  on  air. 

Five  Buy  on  Today/  'Home' 

ORDERS  from  five  clients  for  a  total  of  115 
participations  on  NBC-TV's  Today  (Mon.-Fri., 
7-9  a.m.,  EDT  and  CDT)  and  Home  (Mon.- 
Fri.,  11  a.m.-12  noon  EDT)  were  announced 
last  week. 

Ralston-Purina  Co.,  St.  Louis,  through  Gard- 
ner Adv.  there,  20  participations  on  Today, 
starting  Oct.  4,  and  19  on  Home,  starting  Oct. " 
21;  Armour  &  Co.,  Chicago,  through  John  W. 
Shaw  Adv.  there,  10  participations  on  Todaxj 
during  the  pre-Thanksgiving  and  pre-Christmas 
seasons  for  its  poultry;  Nebraska  Consolidated 
Mills,  Omaha  (Duncan  Hines  mixes),  through 
Gardner  Adv.,  St.  Louis,  31  participations  on 
Today,  to  be  seen  in'  Central  time  zone  only; 
The  Maytag  Co.,  Newton,  Iowa,  through  Mc- 
Cann-Erickson,  Chicago,  28  participations  on 
Today,  starting  Aug.  4,  and  Swift  &  Co.,  Chi- 
cago, through  McCann-Erickson,  five  partici- 
pations during  the  pre-Thanksgiving  period. 

WMTW  (TV)  to  CBS-TV 

WMTW  (TV)  Mt.  Washington,  N.  H.,  will  join 
CBS-TV  as  a  primary  affiliate  effective  Aug. 
15,  it  was  announced  last  week  by  Herbert  V. 
Akerberg,  CBS-TV  vice  president  in  charge 
of  station  relations.  The  ch.  8  WMTW,  with 
studios  located  in  Poland,  Me.,  is  owned  and 
operated  by  Mt.  Washington  Tv  Inc.,  with 
John  H.  Norton  Jr.  as  station  manager. 

Hutton  on  First  'Spectacular' 

BETTY  HUTTON  has  been  signed  to  star  in 
"Satins  and  Spurs,"  an  original  musical  comedy, 
which  will  be  presented  as  the  first  of  NBC- 
TV's  90-minute,  Sunday  color  "Spectaculars" 
on  Sept.  12,  7:30-9  p.m.,  EDT.  Max  Liebman 
will  produce  26  of  the  39  Sunday  productions, 
including  "Satins  and  Spurs,"  and  of  which  all 
but  six  will  be  in  color. 

Sothern  in  NBC-TV  Color 

ANN  SOTHERN  has  been  selected  to  star  in 
the  first  of  Max  Liebman's  Saturday  night 
series  of  90-minute  color  productions  and  will 
appear  in  the  leading  role  in  Moss  Hart's  "Lady 
in  the  Dark"  on  NBC-TV,  Sept.  25,  9-10:30 
p.m.,  EDT.  The  series,  which  will  be  sponsored 
by  the  Oldsmobile  Division  of  the  General 
Motors  Corp.,  will  consist  of  one  such  produc- 
tion each  month  on  Saturday  night. 


Page  70 


August  2,  1954 


Broadcasting 


Telecasting 


NETWORKS 


MBS  REFUSES  TIME 
TO  PUBLISHER  GORE 

Wisconsin  editor,  given  time  to 
answer  Fulton  Lewis  jr.  earlier 
in  McCarthy  dispute,  is  turned 
down  at  second  request. 

LEROY  GORE,  editor  of  the  country  weekly 
Sauk  City-Prairie  (Wis.)  Star,  was  party  to  an 
equal  time  dispute  again  last  week. 

Mr.  Gore  founded  the  "Joe  Must  Go"  club 
in  Wisconsin  which  sought  the  recall  of  Sen. 
Joseph  R.  McCarthy.  In  April,  Mr.  Gore  asked 
for  and  received  time  on  Fulton  Lewis  jr.'s 
MBS  news  show  to  answer  what  the  editor  said 
was  criticism  made  by  the  commentator  [B»T, 
April  19]. 

A  similar  request  by  Mr.  Gore  last  week 
brought  a  refusal  from  MBS.  An  MBS  spokes- 
man said:  "After  reviewing  the  text  of  Fulton 
Lewis  jr.'s  program  we  feel  they  [remarks] 
constitute  legitimate  commentary  and  we  be- 
lieve there  is  no  justification  to  Mr.  Gore's  re- 
quest for  equivalent  time." 

The  new  incident  involved  Mr.  Lewis'  July 
23  broadcast  which  questioned  Mr.  Gore's  mo- 
tives in  refusing  to  disclose  the  names  of  citizens 
who  signed  petitions  for  the  recall  of  the 
Wisconsin  Republican. 

In  Sauk  City,  Mr.  Gore  was  quoted  as  say- 
ing Mr.  Lewis'  broadcast  was  a  "malicious 
fabrication."  The  editor  said  he  would  confer 
with  the  FCC  in  Washington  and  had  turned 
over  the  matter  to  his  attorneys. 

Meanwhile,  Frank  C.  Mclntyre,  vice  presi- 
dent and  general  manager,  KLIX  Twin  Falls, 
Idaho,  and  MBS  affiliate,  reported  that  Mr. 
Gore  had  accepted  a  station  offer  of  time  to 
answer  Mr.  Lewis.  Mr.  Mclntyre  also  said  he 
wired  Thomas  F.  O'Neill,  MBS  president,  that 
he  was  "very  disturbed"  at  the  equivalent  time 
refusal. 

"Lewis  has  been  attacking  this  man  repeat- 
edly and  many  of  your  listeners  feel  this  does 
not  constitute  'legitimate  comment'  but  rather 
vicious  and  malicious  attacks.  Common  de- 
cency aside  from  FCC  regulations  dictates  the 
necessity  of  your  reversing  your  decision,"  Mr. 
Mclntyre  said  in  his  protest  to  Mr.  O'Neill. 

Mr.  Mclntyre  said  he  understood  that  other 
MBS  affiliates  which  carry  the  Fulton  Lewis 
jr.  commentary  also  would  be  offered  the  taped 
reply  used  by  KLIX. 

Geismar  Named  Assistant 
To  Bergmann  at  DuMont 

RICHARD  L.  GEISMAR,  for  the  past  year 
business  manager  of  the  programming  and 
production  depart- 
ment of  the  DuMont 
Television  Network, 
has  been  appointed 
administrative  assist- 
ant to  Ted  Berg- 
mann, managing  di- 
rector of  the  net- 
work, effective  Aug. 
1. 

Mr.  Geismar 
started  with  DuMont 
in  t  he  summer  of 
1948  when  he  was 
attending  Renssalaer 
Polytechnic  Institute. 

He  later  studied  at  the  Harvard  Graduate 
School  of  Business  Administration.  After  fin- 
ishing there  in  the  summer  of  1951,  he  joined 
DuMont  full  time  as  assistant  to  the"  budget 


MR.  GEISMAR 


director,  becoming  account  manager  in  the  sales 
department  a  year  later. 

During  the  political  campaign  of  1952,  Mr. 
Geismar  served  DuMont  as  station  and  client 
liaison  man.  Since  his  appointment  in  July 
1953  as  assistant  to  James  L.  Caddigan,  di- 
rector of  programming  and  production  of  the 
network,  he  has  worked  closely  with  agency 
executives,  packagers  and  producers.  As  the 
department's  business  manager,  he  has  handled 
the  administrative  end  of  the  non-creative  side 
of  program  operations. 

Louis  J.  Arnold,  most  recently  assistant  to 
Mr.  Geismer,  succeeds  him  as  the  network's 
business  manager.  Mr.  Arnold  was  television 
traffic  supervisor  of  BBDO  before  joining 
DuMont. 

Henry  J.  Opperman,  a  supervising  producer 
at  DuMont,  has  been  promoted  to  the  newly- 
created  post  of  manager  of  program  procure- 
ment. He  has  served  the  network  since  1952, 
starting  as  an  account  executive  with  DuMont's 
WABD  (TV)  New  York,  and  serving  later  as 
manager  of  the  account  managers  group  for 
the  network  sales  department. 

Clayland  Morgan  Dies; 
Publicist,  NBC  Executive 

SERVICES  were  held  in  New  York  Wednes- 
day for  Clayland  Tilden  Morgan,  60,  long-time 
assistant  to  the  president  of  NBC  and  a  noted 
publicist,  who  died  Monday  after  an  illness  of 
many  months. 

Mr.  Morgan  entered  public  relations  after 
World  War  I,  when  he  served  overseas  as  a 
second  lieutenant  of  infantry.  He  joined  the 
publicity  department  of  the  French  Line,  where 
he  remained  as  director  of  promotion  and 
advertising  until  1936  when  he  resigned  to  join 
NBC.  His  success  in  publicizing  the  maiden 
voyage  of  the  Normandie  built  interest  to  such 
a  pitch  that  newspapers  got  out  extra  editions 
as  the  ship  neared  its  mooring  in  New  York. 

Mr.  Morgan  stayed  at  NBC  until  1949,  when 
he  organized  his  own  public  relations  firm.  He 
subsequently  handled  public  relations  for  Air 
France,  French  national  air  line.  In  1940  he 
was  named  a  Chevalier  of  the  Legion  of  Honor 
for  his  services  to  France. 

His  wife,  Ellen,  died  last  lanuary.  He  is 
survived  by  his  mother,  Mrs.  Frank  Bangham. 

ABC-TV  'Smilin'  Ed7  Dies; 
Show  to  Continue  on  Film 

FUNERAL  SERVICES  for  James  Edwin  Mc- 
Connell,  62,  entertainer  and  host  of  Smilin'  Ed's 
Gang  over  ABC-TV,  were  held  last  Wednesday 
in  Corona  Del  Mar,  Calif.  Mr.  McConnell 
died  of  a  heart  attack  while  on  vacation  July  24. 

It  was  reported  by  ABC-TV  that  many  of  his 
shows  filmed  in  advance  for  the  new  fall  series 
will  permit  it  to  continue  for  a  "considerable 
period  of  time."  The  program,  which  will  re- 
turn to  the  air  Aug.  21,  will  be  presented  on 
Saturday,  10:30-11  a.m.  EDT.  It  will  be  spon- 
sored by  the  Brown  Shoe  Co.,  St.  Louis 
(Buster  Brown  shoes)  through  Leo  Burnett 
Co.,  Chicago. 

Hilton  to  CBS 

ROBERT  HILTON,  since  1946  head  of  his  own 
advertising  agency,  Robert  Hilton  Co.,  has  been 
appointed  assistant  manager  of  sales  develop- 
ment of  CBS  Radio  Spot  Sales,  effective  today 
(Monday).  Before  forming  his  agency,  Mr. 
Hilton  served  with  William  Von  Zehle  Co., 
J.  W.  Pepper  Co.,  BBDO  and  The  Brooklyn 
Eagle. 


Broadcasting 


Telecasting 


NETWORK  PEOPLE 

Robert  J.  Smith,  head  of  own  public  relations 
firm  and  president,  chain  of  weekly  newspapers, 
to  DuMont  Tv  Network  as  account  executive. 

Richard  H.  Campbell,  former  advertising  sales- 
man for  Parents  and  Collier's  magazines,  to 
NBC-TV  Chicago  sales  staff  as  account  execu- 
tive, succeeding  Charles  Standard,  transferred 
to  New  York  network  sales  staff. 

Paul  Martin,  account  executive,  KHJ  Holly- 
wood, to  Don  Lee  Brodcasting  System,  same 
city,  as  national  sales  contact,  succeeding  Art 
Mortenson,  now  manager,  KFMB  San  Diego. 

Hal  Cranton,  formerly  assistant  director  of 
national  promotion,  BAB,  appointed  senior 
writer,  NBC-TV  sales  presentations. 

George  E.  Yonan,  former  continuity  editor, 
ABC  central  div.,  to  MBS  midwest  operations 
staff  as  representative  for  network  co-op  sales, 
also  working  on  sales  promotion. 

Bill  Stewart,  assistant  director,  news  and  special 
events,  KNXT  (TV)  Hollywood,  to  CBS-TV, 
same  city,  as  publicist  in  press  information  de- 
partment. 

Jean  Paul  Masse  to  tv  coordinator  administra- 
tive assistant  and  Donald  C.  West  to  tv  coordi- 
nator assistant,  Canadian  Broadcasting  Corp., 
Ottawa;  Peter  A.  Meggs  to  director  of  press 
and  information  assistant. 

Virgil  Pinkley,  editor  and  publisher,  Los  Angeles 
Mirror,  signed  by  MBS  to  conduct  news  com- 
mentary (Mon.-Fri.,  10:15-10:30  p.m.,  EDT) 
starting  Aug.  15. 

Barney  Miller,  night  news  editor,  Columbia 
Pacific  Radio  Network,  Hollywood,  named  as- 
sistant director  for  news  broadcasts. 

Karl  Hoffenberg,  producer,  NBC-TV  Martha 
Raye  Show,  signs  to  produce  program  next 
season. 

Worthington  Miner,  executive  producer,  NBC- 
TV,  will  direct  Broadway  production,  Home  Is 
the  Hero,  and  co-produce  it  with  Theatre  Guild. 

Helen  Traubel,  opera,  concert  and  night  club 
singer,  signed  to  contract  by  CBS-TV  for  ex- 
clusive rights  to  television  appearances  next 
season. 

Mary  Martin  will  star  in  first  of  Leland  Hay- 
ward's  Monday  night  color  spectaculars  on 
NBC-TV  on  Oct.  18  (8-9:30  p.m.,  EST),  play- 
ing lead  in  three  playlets  of  Noel  Coward's 
Tonight  at  8:30;  David  Niven,  Joseph  Cotten 
and  Cyril  Ritchard  cast  opposite  Miss  Martin 
in  each  playlet. 

Albert  McCleery,  producer-director,  NBC-TV 
Hallmark  Hall  of  Fame,  and  Elna  Verdugo, 
star  of  CBS-AM-TV  Meet  Millie,  named  judges 
for  "Junior  Jubilee,"  talent  competition,  spon- 
sored by  Downtown  Business  Men's  Assn.  of 
Los  Angeles. 

Lou  Ann  Simms,  singer,  Arthur  Godfrey  radio 
and  tv  programs,  and  Loring  Buzzell,  New  York 
music  publisher,  married  July  24. 

Ralph  Hodges,  production  coordinator,  Colum- 
bia Television  Pacific  Network,  Hollywood, 
Panorama  Pacific  program,  and  Mary  Ann 
Edwards,  tv  and  theatrical  film  actress,  married 
July  20. 

Arch  Robb,  NBC-TV  director  of  color  ad- 
ministration, bruised  and  his  car  demolished 
July  24  in  an  auto  accident  near  Pickens,  S.  C. 
Mrs.  Robb  suffered  two  fractured  ribs. 

August  2,  1954    •    Page  71 


MANUFACTURING 


PATENT  FOR  'G-LINE'  ISSUED  GOUBAU 


Operators  of  uhf  outlets 
among  those  who  may  find 
advantages  in  surface  wave 
transmission  line  invention. 

BROADCASTERS  and  viewers  will  both  benefit 
from  the  superior  transmission  qualities  claimed 
for  a  surface  wave  transmission  line  for  which 
a  patent  was  issued  Tuesday  to  Georg  J.  E. 
Goubau,  of  the  Coles  Signal  Lab,  U.  S.  Signal 
Corps,  at  Fort  Monmouth,  N.  J.,  and  assigned 
to  Surface  Conduction  Inc.,  New  York,  which 
is  handling  the  civilian  uses  of  the  invention. 

As  explained  to  B*T  by  Theodore  Hafner, 
patent  attorney  and  physicist,  who  represents 
Surface  Conduction,  the  invention,  called  the 
"G-Line"  for  its  inventor  [B*T,  Dec.  1,  1952], 
transmits  energy  on  the  surface  of  a  single  wire 
instead  of  inside  a  wire  or  between  two  wires 
as  is  usually  done.  This  new  method  of  trans- 
mission, he  said,  transmits  energy  with  much 
less  loss  than  either  wires  or  coaxial  cables, 
particularly  in  the  uhf  region. 

Broadcasters,  particularly  operators  of  uhf 
tv  stations,  Mr.  Hafner  said,  will  find  the 
"G-Line"  of  great  value  for  use  as  a  transmission 
line  connecting  the  transmitter  to  the  antenna. 
That's  very  important,  he  pointed  out,  as  power 
lost  here  can  never  be  regained.  Of  the  two 
methods  used  now,  he  noted  that  coaxial  cables 
reach  only  to  frequencies  of  200-300  mc  and 
that  wave  guides,  while  very  efficient,  are  also 
very  expensive,  costing  about  $30  a  foot.  With 
mass  production,  he  said,  it  is  expected  that 


THE  SPOTLIGHTS  ON 

WE  HT 

IN  THE 

EVANSVILLE  MARKET 


9 


W  E  H  T 
brings  27 
CBS  shows  ex- 
c  I  u  s  i  v  e  I  y  to  the 
Evonsville,  Indiana 
Tri-State  on  U.H.F.  in  this 
U.H.F.  dream  market,  isolated 
from  ANY  consistent  V.H.F.  coverage 

REPRESENTED 
Nationally  by  Regionally  by 

MEEKER  TV,  Inc.       ADAM  YOUNG 

St.  Louis,  Mo. 

W  E  H  T  Channel  5Q 


"G-Line"  can  be  produced  at  20%  of  this  price 
($6  a  foot)  or  less. 

"G-Line"  is  also  being  used,  Mr.  Hafner  said, 
for  lead-in  wires  from  receiving  antennas  to  tv 
sets,  particularly  for  fringe  area  uhf  reception. 
David  Bogen  &  Co.,  manufacturers  of  uhf  con- 
verters and  other  equipment,  has  been  licensed 
to  use  "G-Line"  in  this  way. 

The  new  transmission  line  will  also  be 
valuable  in  the  community  antenna  system 
field,  he  stated,  where  it  can  be  used  to  connect 
the  mountaintop  antenna  with  the  sets  in  the 
valley.  The  coaxial  cable  now  in  use  is  expen- 
sive both  to  install  and  to  maintain,  he  said. 
Closed  circuit  connections  between  stations  or 
theatres  or  for  subscription  tv  are  other  po- 
tential uses  of  "G-Line,"  he  said. 

Perhaps  the  most  important  use  of  "G-Line," 
Mr.  Hafner  said,  will  be  for  long  distance  tv 
program  transmission,  supplementing  the 
coaxial  cable  and  microwave  relay  circuits  now 
used  for  this  purpose.  Under  mass  production, 
"G-Line"  could  be  installed  for  10-15  cents  a 
foot,  or  $500  to  $750  a  mile,  he  said,  about 
the  same  for  a  30-mile  stretch  as  a  radio  relay 
link  spanning  that  distance.  But  he  emphasized 
that  while  a  microwave  radio  relay  link  can 
transmit  only  one  channel,  "G-Line"  is  able  to 
transmit  20  or  30  channels,  or  10  to  20  tv 
programs  at  the  same  time. 

Secret  of  the  ability  of  the  "G-Line"  to 
transmit  energy  with  an  extremely  low  power 
loss  in  comparison  to  other  methods.  Mr. 
Hafner  said,  is  in  the  use  of  horns  to  focus 
the  field  of  energy  to  a  limited  space  surround- 
ing the  single  line,  rather  than  to  radiate 
energy  as  horns  are  normally  used.  The  dimen- 
sions of  the  horns,  as  well  as  the  thickness  of 
the  insulating  material — polyethelene — around 
the  line  are  gauged  with  great  exactness  to  the 
wavelength  of  the  signal  being  transmitted. 
This  is  a  feat  of  delicate  engineering,  he  said, 
as  at  frequencies  of  hundreds  of  megacycles  a 
variation  of  a  thousandth  of  an  inch  would 
alter  the  frequency  being  transmitted. 

"G-Lines"  cannot  be  stretched  between  towers 
as  overhead  wires  or  cables  are,  Mr.  Hafner 
said,  but  must  be  suspended  by  nylon  strings. 
Tests  have  demonstrated,  however,  that  these 
strings  are  so  impervious  to  weather  and  wind 
that  they  are  an  asset  rather  than  a  handicap, 
he  explained.  The  "G-Line"  itself,  he  said,  is 
not  affected  by  rain,  but  it  is  by  ice,  so  de-icing 
elements  would  be  needed  for  long  distance 
transmission  across  cold  areas. 

Westinghouse  Reports 
Record  for  Six  Months 

HIGHEST  six-month  sales  and  earnings  in  the 
history  of  Westinghouse  Electric  Corp.  were 
reported  last  week  by  Gwilym  A.  Price,  presi- 
dent, for  the  first  half  of  1954.  Net  sales  billed 
were  listed  at  $811,709,000,  as  compared  with 
$780,489,000  for  the  first  six  months  of  1953, 
and  net  income  at  $45,359,000,  as  against  $35,- 
660,000  for  1953. 

It  was  noted  by  Mr.  Price  that  net  sales  billed 
were  4%  higher  than  those  of  1953  and  net 
income  27%  over  last  year.  He  said  that  the 
higher  volume  of  sales  billed  and  more  efficient 
use  of  plant  facilities  were  significant  factors 
in  the  improved  earnings  for  the  first  half  of 
the  year.  He  indicated  that  continued  high 
volume  of  sales  during  the  second  half  is  ex- 
pected to  result  in  an  all-time  sales  record  for 
the  year. 

Earnings  per  share  in  the  first  half  of  1954 
were  reported  at  $2.75  on  16,117,026  shares 


of  common  stock,  compared  with  $2.19  on 
15,870,271  common  shares  outstanding  a  year 
ago,  representing  an  increase  of  25.6%.  Earn- 
ings per  dollar  of  sales  for  the  first  six  months 
of  the  year,  Mr.  Price  noted,  were  5.6  cents, 
as  against  4.6  cents  for  the  same  period  a  year 
ago. 

Provision  for  estimated  federal  taxes  on  in- 
come was  said  to  amount  to  $54,300,000  in  the 
first  six  months  of  1954  and  to  $59,755,000  a 
year  ago.  Taxes  per  share  of  common  stock 
during  the  first  half  of  1954  were  $3.37. 

In  the  second  quarter  of  1954,  both  net  sales 
billed  and  earnings  were  reported  as  "slightly 
ahead"  of  the  same  period  in  1953,  with  net 
sales  of  $405,172,000,  as  against  $308,263,000 
last  year,  and  net  income  of  $19,073,000,  as 
against  $18,802,000  last  year. 

Long-Life  Batteries 
Claimed  by  Ohmart  Corp. 

OHMART  Corp.,  Cincinnati,  last  week  demon- 
strated a  new  three-electrode  battery  which 
the  company  claims  will  result  in  self-powered 
radio  receivers,  signal  control  devices  and 
similar  devices  that  can  operate  for  long  periods 
of  time — as  much  as  25  years — without  atten- 
tion. 

The  demonstration  was  held  in  New  York 
under  the  auspices  of  Creative  Frontiers  Inc., 
a  non-profit  membership  corporation  serving 
as  a  clearing  house  for  the  release  of  scientific 
news  during  the  early  stages  of  scientific  en- 
deavors. The  organization  plans  to  incorporate' 
the  story  of  new  scientific  developments  into 
a  tv  series  entitled  "Creative  Frontiers." 

The  new  atomic  battery  embodies  a  control 
element — the  third  electrode — which  is  said  to 
make  possible  the  varying  of  output  current  of 
the  atomic  battery.  It  was  announced  that  the 
battery,  which  measures  only  IV2  inches  in 
diameter  by  3  inches  long,  will  be  put  on  the 
market  this  fall. 

Columbia,  B&H  Plan  Recorders 

COLUMBIA  RECORDS  Inc.  and  Bell  & 
Howell  Co.  have  joined  together  in  a  coopera- 
tive program  to  develop  and  market  a  line  of 
tape  recording  equipment  consisting  of  a  table 
model  and  a  portable  unit,  it  was  announced 
jointly  last  week  by  James  B.  Conkling,  presi- 
dent of  Columbia  Records,  and  Charles  H. 
Percy,  president  of  Bell  &  Howell.  Bell  & 
HowelPs  TDC  division  will  manufacture  and 
Columbia  Records  will  sell  the  new  line  of  tape 
recorders  through  authorized  Columbia  distribu- 
tors in  the  music  field. 


PIRACY 
COPYRIGHT 
VIOLATION 


Our  special 
INSURANCE 
answers  the  problem 
of  claims  in  this  field 
ADEQUATELY  •  INEXPENSIVELY 


WRITE  FOR  DETAILS  AND  RATES 

EMPLOYERS  REINSURANCE 
CORPORATION 

INSURANCE  EXCHANGE 
KANSAS  CITY,  MISSOURI 


Page  72    •    August  2,  1954 


Broadcasting    •  Telecasting 


t 


Houston-Fearless  Announces 
New  Tv  Camera  Cradle  Head 

DEVELOPMENT  of  a  new  cradle  head  which 
makes  tilting  and  panning  of  tv  cameras  easier 
and  smoother  was  announced  last  week  by 
Houston-Fearless  Corp.  The  degree  of  tilt 
ranges  from  38  degrees  down  to  30  degrees  up. 
Adjustable  tilt  drag  is  provided. 

When  the  camera  is  tilted  in  either  direction, 
the  cradle  rotates  around  a  constant  center  of 
gravity,  maintaining  absolute  balance  at  all 
times.  The  head  ".  .  .  rides  on  four  phenolic- 
covered  ball  bearings  mounted  in  the  base,  re- 
sulting in  .  .  .  smooth  .  .  .  silent  movement." 
In  panning,  a  vertical  load  is  carried  by  two 
precision  ball  bearings  in  the  case  of  the  head, 
the  announcement  said. 

Two  models  of  the  cradle  head  are  available: 
one  for  standard  monochrome,  the  other  for 
RCA  color  tv  cameras. 


A  NEW  cradle  head  for  tv  cameras  was 
announced  last  week  by  Houston-Fear- 
less Corp.  Two  models  are  available: 
one  for  standard  monochrome  and  the 
other  for  RCA  color  tv  cameras. 

Magnavox  to  Hold  Off 
On  Color  Tv  for  Present 

MAGNAVOX  Co.,  Fort  Wayne,  Ind.,  does 
not  plan  to  place  a  color  television  set  on  the 
market  at  this  time  because  "the  industry  is 
not  ready  with  a  marketable  product,"  Frank 
Freimann,  president,  stated  last  week  at  a  trade 
and  press  showing  of  the  company's  new  line 
of  television,  radio  and  phonograph  models  in 
New  York. 

Mr.  Freimann  declared  that  19-inch  color 
tubes  now  being  manufactured  will  be  "obsolete 
even  before  they  are  placed  on  sale,"  pointing 
out  that  a  21-inch  tube  already  has  been  an- 
nounced. Mr.  Freimann  apparently  was  re- 
ferring to  CBS-Hytron's  19-inch  tube  announced 
earlier  this  month  [B«T,  July  12]  and  RCA's 
promise  of  a  21-inch  color  tube  by  Sept.  15 
[B»T,  July  19]. 

Mr.  Freimann  reported  that  the  company's 
gross  sales  for  the  fiscal  year  ended  June  1954 
amounted  to  $62 Vi  million,  as  compared  with 
$57,979,000  in  the  previous  year. 

Magnavox's  new  television  line  included  21 
different  models,  ranging  in  price  from  $149.50 
for  a  17-inch  table  model  to  $595  for  a  27-inch 
receiver.  The  company  also  introduced  its 
first  table  radio  line,  comprising  four  sets  in 
wood  cabinets  and  priced  from  $49.50  to 
$99.50. 


Job  Assured 

OUTSTANDING  graduate  of  the  New 
York  U.  College  of  Engineering  for  the 
second  straight  year  has  been  an  indus- 
trial engineer  employed  by  the  Emerson 
Radio  &  Phonograph  Corp.  while  attend- 
ing classes  in  the  evening,  it  was  reported 
last  week  by  Dorman  D.  Israel,  Emer- 
son's executive  vice  president.  He  said 
that  a  fortnight  ago,  Eugene  D.  Homer 
was  graduated  Magna  Cum  Laude  with 
the  degree  of  Bachelor  of  Industrial 
Engineering  and  duplicated  the  record 
compiled  last  year  by  Leonard  E.  Stevens 
by  receiving  an  award  given  to  the  uni- 
versity's outstanding  engineering  graduate. 
Both  men  are  employed  in  Emerson's 
Central  Planning  Section. 


RCA  VOLUME  HITS 
ALL-TIME  RECORD 

ALL-TIME  record  volume  of  sales  of  RCA 
products  and  services  was  reached  during  first 
half  of  1954,  with  gross  of  $444,369,000,  a 
gain  of  8%  over  the  $410,686,000  previous 
peak  reached  in  the  first  six  months  of  1953, 
Brig.  Gen.  David  Sarnoff,  RCA  board  chair- 
man, announced  Thursday. 

Earnings  before  taxes  also  hit  a  new  high 
of  $39,603,000  for  the  first  six  months  of  this 
year.  Net  profit  after  taxes  for  the  period  was 
$19,268,000,  up  6%  from  the  first  half  of  1953, 
when  the  net  was  $18,185,000.  After  pay- 
ment of  dividends  on  preferred  stock,  earnings 
on  the  common  stock  were  $1.26  a  share,  com- 
pared with  $1.18  a  share  for  the  first  half  of 
1953. 

Second-quarter  RCA  sales  also  reached  a 
new  high  of  $217,760,000,  up  7%  from  the 
$202,679,000  gross  for  the  like  period  of  last 
year.  Common  share  earnings  for  the  quarter 
amounted  to  60  cents,  compared  with  57  cents 
for  the  same  quarter  of  1953. 

Radio  Corporation  of  America  and  domestic 

subsidiaries  consolidated  statement  of  income 
For  the  quarter  ended  June  30      1954  1953 

Products  and  services  sold      $217,760,000  $202,679,000 
Cost  of  products  and  serv- 
ices   sold    and  other 
operating  costs 


198,627,000  184,326,000 


Profit  before  federal  taxes 

on  income 
Federal   taxes  on  income 

Net  profit  for  the  quarter 
Preferred  dividend 

Balance  for  common  stock 
Earnings  per  share  on  common 
(14,031,016  shares) 


Product  and  services  sold 
Cost  of  products  and  serv- 
ices sold  and  other 
operating  costs 

Profit  before  federal  taxes 

on  income 
Federal  taxes  on  income 

Net  profit  for  the  six 

months 
Preferred  dividend 

Balance  for  common  stock 
Earnings  per  share  on  common 
(14,031,016  shares) 


19,133,000 

18,353,000 

9,931,000 

9,461,000 

9,202,000 

8,892,000 

788,000 

788,000 

8,414,000 

8,104,000 

.60 

.57 

;  30 

$444,369,000 

$410,686,000 

404,766,000 

371,877,000 

39,603,000 
20,335,000 


19,268,000 
1,576,000 

17,692,000 

1.26 


38,809,000 
20,624,000 


18,185,000 
1,576,000 

16,609,000 

1.18 


Sales  Upswing  Predicted 
For  Tape  Recorder  Field 

SALES  of  tape  recorders  will  rise  from  $15 
million  to  $100  million  in  a  few  years,  with 
an  average  price  of  $200  and  projected  produc- 
tion of  500,000  units  throughout  the  industry, 
Richard  A.  Graver,  vice  president  in  charge  of 
marketing  for  Hallicrafters  Co.,  predicted  at  the 


firm's  recent  sales  meeting  in  Chicago. 

He  claimed  tape  as  a  source  of  recorded 
music  has  been  held  back  until  recently  look- 
ing toward  development  of  a  master  recording 
machine,  now  perfected.  He  reported  50,000 
units  turned  out  in  1951  at  an  average  price 
of  $300,  100,000  at  the  same  average  in  1952 
and  275,000  at  a  price  of  $275  last  year.  Hal- 
licrafters has  entered  the  tape  recorder  field 
because  of  its  rapid  growth,  Mr.  Graver  added. 

RCA  Reports  Vicksburg 
Uhf  Booster  Successful 

SUCCESSFUL  operation  of  a  tv  booster  sta- 
tion, which  produced  a  Grade  A  signal  in  a 
uhf  station's  shadow  area,  was  announced  by 
RCA  last  week. 

The  experimental  booster  was  operated  in 
Vicksburg,  Miss.,  37  miles  from  ch.  25  WJTV 
(TV)  Jackson,  Miss.,  and  "shadowed"  from  the 
Jackson  transmitter  by  a  range  of  hills  [B»T, 
April  26]. 

Not  only  were  the  Vicksburg  area  signals 
boosted  to  Grade  A  proportions,  RCA  reported, 
but  there  was  little  interference  between  the 
direct  transmission  from  WJTV  and  that  from 
the  booster.  The  experimental  booster  used 
horizontally  polarized  transmissions,  same  as 
that  used  by  the  "mother"  station.  The  experi- 
ment also  included  the  use  of  vertical  polariza- 
tion. 

The  booster  station  was  located  on  a  bluff 
overlooking  the  historic  Mississippi  River  com- 
munity. It  received  direct  signals  from  WJTV, 
amplified  them  to  10  w  and  fed  them  into  a 
highly  directionalized  antenna  which  hiked  them 
to  1  kw  for  broadcast. 

Dr.  George  H.  Brown,  David  Sarnoff  Re- 


The  best 
way  to 
sell  the 

KANSAS 
FARM 
MARKET 


use  the 
KANSAS 
FARM 

STATION 

wibw  Tr.vr 

Ben  Ludy.  Gen.  Mgr..  WIBW,  WIBW-TV.  KCKN 

Rep.  Capper  Publications,  Inc. 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  73 


search  Center.  Princeton,  N.  J.,  developed  the 
equipment.  He  also  supervised  the  Vicksburg 
tests. 

A  detailed  report  of  measurements  of  picture 
quality,  and  other  factors  is  being  prepared  for 
submission  to  the  FCC,  T.  A.  Smith,  RCA 
Engineering  Products  vice  president  and  general 
manager,  said. 

Westinghouse  V.  P. 
Predicts  Color  Boom 

COLOR  tv  sales  will  boom  "in  a  couple  of 
years,"  paralleling  recent  black-and-white  set 
sales,  predicted  John  M.  McKibbon,  vice  presi- 
dent and  general  manager  of  consumer  prod- 
ucts, Westinghouse  Electric  Corp.,  to  radio-tv 
and  appliance  dealers  at  a  Western  Summer 
Market  dinner-meeting  in  San  Francisco  last 
week. 

Commenting  on  the  future  market,  he  point- 
ed to  estimates  that  the  U.  S.  population  will 
rise  21  million  by  1963.  "Market  is  people," 
he  continued.  "Ten  years  from  now,  we  will 
have  6  million  more  families.  That's  like  add- 
ing 25  cities  the  size  of  San  Francisco,  St.  Louis 
or  Washington." 

MANUFACTURING  SHORTS 

RCA  Service  Co.,  Camden,  N.  L,  announces 
second  edition  of  "Practical  Color  Television," 
prepared  for  use  by  television  service  industry 
and  technical  schools,  is  ready  for  distribution. 
The  80-page  manual  contains  text,  drawings 
and  photographic  explanations  of  electronic 
operations  of  color  tv. 

Newcomb  Audio  Products  Co.,  Hollywood,  in- 
troduces the  Compact  10,  a  complete  single  10 
watt  amplifier,  pre-amplifier  and  control  unit 
weighing  only  nine  pounds,  for  high-fidelity 
systems. 

Califone  Corp.,  Hollywood,  Calif.,  announces 
new  1955  line  of  15  portable  phonographs, 
transcription  players  and  sound  systems,  with 
a  new  emphasis  on  high  fidelity  in  all  models. 
Further  information,  including  an  eight-page 
catalog  is  available  from  the  company,  1041 
N.  Sycamore  Ave.,  Hollywood  38. 

Audio  Devices  Inc.,  N.  Y.,  announces  type  EP 
Audiotape,  recording  tape  manufactured  "with 
extra  precision  to  meet  the  most  exacting  re- 
quirements in  new  fields  of  science  and  engi- 
neering." Details  and  prices  are  in  Bulletin 
#117,  which  may  be  obtained  from  the  com- 
pany at  444  Madison  Ave.,  New  York  22. 


I  H  t    l  *  T  E  S  T 


Westinghouse  Electric  Corp.,  Pittsburgh,  Pa., 
has  announced  it  will  build  a  multi-million- 
dollar  sound  laboratory  and  test  center  for 
transformers  at  its  transformer  div.  plant,  Sha- 
ron, Pa.  Project  is  due  to  be  ready  by  early 
next  year. 

Ballantine  Labs,  Boonton,  N.  J.,  announces 
Model  620  high-voltage  multiplier,  described  as 
allowing  measurement  of  alternating  potentials 
up  to  60  kilovolts  peak  with  all  types  of  Bal- 
lantine voltmeters  and  with  many  other  makes 
also,  and  serving  as  a  potential  divider  with 
most  CRO's  for  displaying  high  potential 
waveforms. 

Hoffman  Radio  Corp.,  L.  A.,  announces  profits 
for  first  six  months  of  1954  have  risen  17% 
to  $818,683  from  $697,320  for  like  1953  period. 
Dividends  for  1954  half-year  rose  to  $1.15, 
compared  to  previous  period's  98  cents.  How- 
ever, Hoffman  executives  disclosed  tv  set  sales 
have  declined  somewhat  during  past  fiscal  year, 
with  added  income  derived  from  increased  gov- 
ernment work  and  expiration  of  excess  profits 
tax. 

First  public  demonstration  of  the  new  Berlant 
Broadcast  Recorder  was  held  at  the  studios  of 
Gotham  Recording  Corp.,  N.  Y.  Produced  by 
Berlant  Assoc.,  L.  A.,  and  marketed  in  the 
eastern  area  by  Fisher  Radio  Corp.,  N.  Y.,  new 
device  is  designed  for  use  by  radio  stations, 
recording  studios,  churches  and  schools. 
Hetherington  Inc.,  Sharon  Hill,  Pa.,  announces 
new  holding  coil  switch  that  performs  functions 
of  a  relay  plus  two  conventional  switches. 
Designated  Hetherington  A 1200  series  holding 
coil  switch,  unit  has  built-in  solenoid  which 
holds  the  switch  on  contact  until  the  solenoid 
coil  circuit  is  externally  interrupted,  according 
to  the  company. 

Clarke  Instruments,  div.  of  NEMS  Inc.,  Silver 
Spring,  Md.,  announces  model  TR-1  tv  re- 
broadcast  receiver  for  use  in  direct  pickup  and 
rebroadcast  of  tv  signals.  Receiver  response 
extends  to  4  mc  and  is  adaptable  to  color  re- 
ception without  modification,  according  to  the 
company.  Additional  information  may  be  ob- 
tained from  the  company  at  919  Jesup-Blair 
Dr.  Telephone  is  Juniper  5-8300. 

MANUFACTURING  PEOPLE 

Neal  F.  Harmon,  sales  manager,  two-way  radio 
equipment,  General  Electric  Co.,  Syracuse, 
N.  Y,  appointed  southwestern  regional  man- 
ager for  communication  equipment,  head- 
quartered in  Dallas;  James  D.  Helm,  sales  man- 
ager, special  accounts,  appointed  sales  manager 


WCKY 


OPERATION  "SELL" 

No  Fancy  Gimmicks 
No  New  Programs 
No  Blue  Sky 

JUST  LISTENERS 
ALL  YEAR  ROUND 


for  mobile  communication  equipment  and  spe- 
cial accounts;  Wells  R.  Chapin,  district  sales 
manager  in  St.  Louis,  radio  and  tv  broadcast 
equipment,  named  to  similar  post  in  New  York; 
Robert  E.  Lauterbach,  district  sales  representa- 
tive in  Atlanta,  succeeds  Mr.  Chapin. 
William  W.  Wexler,  director,  marketing  re- 
search programs, 
Raytheon  Mfg.  Co., 
Waltham,  Mass.,  ap- 
pointed advertising 
and  sales  promotion 
manager,  equipment 
sales  division. 


MR.  WEXLER 


Robert  G.  Scott, 

manager  of  sales  en- 
gineering, Cathode- 
Ray  Tube  Div.,  Al- 
len B.  DuMont  Labs, 
named  assistant  sales 
manager;  Thomas  C. 
Flynn,  formerly  with 
publicity  staff,  David  O.  Alber  Assoc.,  named 
public  relations  representative;  Jack  J.  Baxter 
and  Lawrence  H.  Arnold  to  Mobile  Communi- 
cations Dept.,  as  sales  and  service  representa- 
tives. 

James  W.  Safford,  New  York  district  sales  man- 
ager for  radio-tv  div.,  Sylvania  Electric  Prod- 
ucts Inc.,  N.  Y.,  appointed  eastern  regional 
sales  manager;  Virgil  W.  Wittman,  Raleigh 
district  sales  manager,  named  southern  regional 
sales  manager;  John  C.  Taylor,  merchandising 
staff,  equipment  picture  tube  sales  div.,  ap- 
pointed merchandising  supervisor;  Frederick  W. 
Fulle,  sales  manager,  fluorescent  fixture  dept., 
lighting  div.,  Sylvania  Electric  Ltd.,  Montreal, 
Que.,  appointed  general  sales  manager  for 
lighting  products. 

Richard  A.  Humphrey,  active  for  past  eight 
years  in  research  on 
synthetic  mica,  ap- 
pointed chief  of  re- 
search and  develop- 
ment, M  y  c  a  1  e  x 
Corp.  of  America, 
Clifton,  N.  J.,  plant. 
A.  E.  Cascino,  direc- 
tor of  market  re- 
search, Crosley  and 
Bendix  home  appli- 
ance div.,  Avco  Mfg. 
Co.,  N.Y.,  appointed 
director  of  market- 
ing. 

James  Ruff,  director  of  market  research,  Apex 
Electrical  Mfg.  Co.,  Cleveland,  to  Norge  ap- 
pliance div.,  Borg-Warner  Corp.,  Chicago,  in 
same  capacity. 

E.  R.  Sliger,  vice  president's  market  research 
staff,  Westinghouse  Electronic  Tube  Div., 
Pittsburgh,  appointed  newly-created  assistant 
general  sales  manager  of  division. 

Charles  J.  Merchant,  Walter  J.  Brauer  &  Assoc., 
Cleveland  (manufacturers'  representatives),  to 
Wallace's  Telaides,  Jamaica  Plain,  Mass.,  as 
sales  manager. 

Andrew  H.  Bergeson,  U.  S.  Navy  (retired),  to 
Stromberg-Carlson  Co.,  Rochester,  N.  Y.,  as 
consulting  engineer. 

Clifton  H.  Davis,  formerly  chief  electronics 
engineer,  aircraft  div.,  Globe  Corp.,  Joliet,  HI., 
to  Neomatic  Inc.,  L.A.  (precision  subminiature 
relays  for  advanced  electronic  equipment),  as 
assistant  chief  engineer. 

S.  S.  Stevens,  engineer  in  charge,  antenna  re- 
search and  development  lab,  Douglas  Aircraft, 
Long  Beach,  Calif.,  to  Tubergen  Assoc.,  L.  A., 
electronic  representatives,  as  consulting  en- 
gineer. 


MR.  HUMPHREY 


Page  74    •    August  2,  1954 


Broadcasting   •  Telecasting 


Planning  fall  schedules?  Remember... 
The  Southwest  listens  to  WOAI! 


Reprints  of  articles 
appearing  in  this  section 
arc  available 
at  nominal  cost  Write  to 

kOCASTINQ  •  TELECASTING 


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Page  76    •    August  2,  1954  Broadcasting    •  Telecasting 


•  High  tv  standards  on  a  low  budget.    Page  78. 

•  Animation  with  slides.    Page  79. 

•  KOMO  finds  jobs  in  Seattle.    Page  80. 


Top  10  of  WGN's  75,000 

THERE  ARE  some  75,000  transcriptions  in  the  music  library 
at  WGN  Chicago.  Each  week  the  station  enlists  the  services  of 
its  listeners  to  pick  the  favorite  10  of  those  records. 

It's  all  part  of  Your  Big  10  on  WGN,  a  program  idea  which 
seems  to  have  caught  on  in  the  Chicago  area.  A  sort  of  Midwest 
Hit  Parade,  it  reaches  into  downstate  Illinois,  the  surrounding 
midwest  states  and  all  other  points  covered  by  the  station's  clear 
channel  signal. 

The  idea  is  credited  to  Saxie  Dowell,  a  disc  jockey  who  formerly 
was  with  the  Hal  Kemp  band  for  15  years,  the  top  10  are  played 
on  Mr.  Dowell's  9:05-10  p.m.  show  each  Mo*  day. 

All  Disc  M.C.'s  Participate 

The  other  1  1  WGN  disc  m.c.'s  participate  in  the  weekly  survey 
through  their  own  shows.  They  are  Bill  Albert,  George  Bauer, 
Buddy  Black,  Dick  Coughlan,  Howard  Dorsey,  Bill  Evans,  Jack 
Fuller,  Jim  Lounsbury,  Jim  Mills,  Fred  Reynolds  and  Ernie 
Simon.  Altogether  they  receive  anywhere  from  700  to  1,000  listener 
votes  each  week. 

WGN  sent  out  a  form  letter  to  selected  listeners  to  launch  the 
drive,  asking  them  to  serve  on  a  special  committee.  This  course 

Broadcasting    •  Telecasting 


was  designed  to  prevent  fan  clubs  from  sending  in  large  blocs  of 
votes  for  favorite  performers. 

A  release  on  each  week's  record  choices  is  mailed  out  to  over 
300  persons,  including  record  companies,  music  publishers  and 
promotion  experts,  as  well  as  the  trade  press  and  newspapers.  WGN 
has  printed  some  500  counter  or  window  displays,  half  for  local 
distribution,  half  for  downstate  Illinois. 

No  Tie-in  with  Record  Stores 

There  is  no  tie-in  with  record  stores,  but  Bruce  Dennis,  WGN 
program  director,  feels  it  is  to  their  advantage  to  feature  the  record 
choices  as  played  by  the  station.  He  adds: 

"The  selections  picked  by  our  listeners  usually  run  about  three 
or  four  weeks  ahead  of  the  Hit  Parade.  We  like  to  feel,  further- 
more, that  our  Big  10  is  really  closer  to  what  people  want  here  in 
the  Midwest." 

The  "Big  10"  idea  has  been  lauded  by  BMI's  Vice  President 
Robert  J.  Burton  and  others  interested  "in  the  welfare  of  the  music 
industry."  He  wrote  Mr.  Dennis: 

"It  is  indeed  refreshing  to  see  programs  where  listeners  pick 
music  on  the  basis  of  their  choice  instead  of  the  usual  run-of-the- 
mill  program  where  a  disc  jockey  or  other  person  connected  with 
the  selection  of  music  relies  almost  exclusively  on  trade  paper  charts 
which,  even  if  accurate,  can  only  reflect  the  opinion  of  a  very  small- 
sized  group  of  professionals." 

August  2,  1954    •    Page  77 


LOCAL,  LIVE 
and  INEXPENSIVE 


HOW  THE  SMALL-BUDGET  STATION  CAN  KEEP  TV  STANDARDS  HIGH 


By  Dan  Shields 


THE  PROBLEM:  bringing  good  live  tele- 
vision out  of  a  small  budget.  This  is  the 
puzzler  which  today  confronts  an  increas- 
ing number  of  stations  across  the  country, 
stations  with  limited  equipment,  personnel 
and  capital.  More  often  than  not  the  solu- 
tion falls  to  the  producer. 

Until  recently,  Dan  Shields  was  assistant 
program  manager  for  WEEU-TV  Reading, 
Pa.  He  now  is  with  the  tv  film  production 
department  of  the  Biow  Co.,  New  York. 
While  with  WEEU-TV  (and  before  that, 
WFMY-TV  Greensboro,  N.  C.)  Mr.  Shields 
ran  head-on  into  many  of  these  problems. 
Here  are  some  of  his  ideas  on  licking  them: 

ALMOST  every  format  for  a  television 
show  is  wrapped  around  an  idea  or 
conglomeration  of  ideas.  In  developing  an 
idea  for  our  small  station  programming,  the 
program  or  production  manager,  the  talent, 
and  the  producer  must  keep  several  very 
important  concepts  in  mind.  First,  keep  it 
simple.  Simplicity  is  the  key  word  in  tele- 
vision. Careful  development  of  a  single 
important  idea  is  far  more  desirable  than 
making  one  program  try  to  put  across  six 
or  seven  ideas.  Strangely  enough,  it  is 
sometimes  easier  to  make  a  television  show 
complex  than  it  is  to  simplify  it.  All  sug- 
gestions and  ideas  that  are  extraneous  to 
the  central  theme  should  be  mercilessly 
pruned.  In  the  end  result  they  will  only 
complicate  the  production  and  confuse  the 
viewer.  The  subject  matter  should  be  con- 
sidered in  relation  to  the  time  of  the  show, 
the  expected  audience,  the  adjacent  pro- 
grams, and  the  possible  special  appeal  be- 
cause of  timeliness.  For  both  professionals 
and  non-professionals  working  on  television, 
a  rule  of  thumb  is  to  sell  one  idea  and  to 
sell  it  well. 

At  this  point  we  will  assume  that  we  have 
agreed  upon  a  single  good  idea  for  the  pro- 
posed program  and  that  we  have  embel- 
lished and  added  only  where  necessary  to 
further  this  central  theme.  It  will  be  found 
that  the  program  will  divide  itself  into  sev- 
eral natural  parts  or  segments.  To  tie  one 
segment  to  the  next  and  to  change  or  estab- 


lish a  mood,  transitions  are  needed.  They 
are  an  important  part  of  a  performance, 
and  many  times  they  can  either  make  a 
program  stand  out  or  label  it  amateurish. 
If  they  are  poor  or  missing,  the  pace  will 
be  dropped  completely  and  the  program 
must  struggle  to  pick  up  the  thread  of  inter- 
est and  continuity  again. 

Often  the  commercials  are  used  to  divide 
one  segment  from  another,  which  is  per- 
fectly acceptable.  However,  the  nature  of 
the  material  in  the  commercial  and  in  the 
program  immediately  before  and  after  the 
commercial  must  be  kept  in  harmony.  Jux- 
taposition of  two  incompatible  elements 
can  detract  seriously  from  a  production.  A 
large  network  production  comes  to  mind 
wherein  an  outstanding  reporting  job  show- 
ing starvation  and  disease  rampant  in  some 
blighted  area  was  followed  by  a  sales  job 
for  foods. 

Transitions  are  best  when  they  too  are 
simple.  They  can  be  photographs,  film  clips, 
miniatures,  artwork  symbols  on  slides  or 
flipcards,  or  one  or  two  individuals  with 
dialogue.  This  can  be  placed  very  effectively 


THE  AUTHOR  AT  WORK 


in  limbo.  A  musical  bridge  added  to  some 
visual  cliche  will  add  polish  and  movement 
to  a  transition.  Both  the  open  and  the  close 
are  in  a  sense  transitions — changing  from 
the  previous  program  to  something  new  and 
usually  different.  The  beginning  is  important 
in  that  it  sets  the  mood  for  the  whole  show 
and  hopes  to  hold  the  channel-changer  back. 
The  close  should  leave  the  viewer  with  the 
thought,  "well  done,"  coupled  with  a  desire 
to  see  next  week's  epic.  Time  spent  on  these 
two  important  transitions  is  well  worth  the 
effort. 

At  this  point  in  the  life  of  our  hypothet- 
ical program,  we  can  draw  up  the  format. 
There  are  generally  two  types  of  formats: 
one  is  the  program  structure  which  remains 
unchanged  from  show  to  show,  and  the  other 
is  the  format  of  the  particular  show  that  is 
filling  out  the  skeleton  for  this  performance. 
In  the  budget-minded  station  with  a  tight 
schedule,  generally  the  only  format  that 
will  be  written  down  is  the  standard  weekly 
schedule.  This  will  contain  information  as 
to  the  music  and  booth  used  for  open  and 
close,  together  with  video  instructions,  the 
titles  and  their  sequence,  and  will  have  nota- 
tions as  to  which  standard  procedures 
shall  be  adhered  to  during  the  body  of  the 
show.  This  format  will  indicate  the  approxi- 
mate length  of  each  of  the  various  segments 
of  the  show,  where  the  commercials  should 
be  placed,  and,  if  necessary,  the  various 
getout  times  for  the  segments.  For  instance, 
the  format  will  tell  the  producer  that  all  the 
acts  of  an  amateur  talent  show  must  be 
concluded  by  twenty  minutes  into  a  show. 

Once  the  format  for  his  particular  show 
has  been  determined,  it  is  up  to  the  pro- 
ducer to  line  up  all  the  segments  in  his 
mind  and  to  decide  how  much  time  to  allot 
to  each.  It  is  at  this  time  that  all  talent 
with  specific  acts,  such  as  musical  numbers, 
are  timed  with  a  stopwatch.  This  dry  run 
will  feature  a  producer-talent  conference 
with  all  participating  talent  present.  It  is 
difficult  to  play  a  part  in  a  production  with- 
out knowing  the  total  picture. 

After  the  program  is  thus  outlined  and 


Page  78    •    August  2,  1954 


Broadcasting    •  Telecasting 


the  times  blocked  out,  the  producer  can 
select  the  sets,  scenery,  props,  and,  if  any, 
incidental  music.  In  a  large  operation  this 
would  mean  further  conferences  with  mus- 
ical directors  and  art  directors.  In  our  local 
operation  this  will  mean  pulling  his  own 
records,  hammering  together  his  own  sets, 
and  begging  or  borrowing  whatever  props 
are  needed. 

The  first  studio  rehearsal  will  most  likely 
be  a  dry  run,  i.e.,  there  will  be  no  hot  mikes 
or  cameras.  However,  the  camermen  should 
be  included  here  if  at  all  possible.  They 
will  be  the  people  concerned  with  lensing 
the  show,  and  they  can  forestall  later  com- 
plications by  their  presence  and  advice. 
With  the  talent  and  the  cameramen,  the 
producer  then  blocks  the  action  of  the  seg- 
ments and  the  transitions.  Lighting  is  con- 
sidered, and  the  audio  man  called  in  to 
determine  mike  placement,  boom  swing, 
and  similar  audio  problems.  All  major  bugs 
should  be  ironed  out  at  this  stage,  such  as 
boom  shadow,  getting  cameras  crossed  or 
cornered,  the  time  necessary  for  talent  to 
get  from  one  set  to  another.  At  the  con- 
clusion of  this  rehearsal,  the  crew  should 
know  pretty  well  what  to  expect  during  the 
whole  show. 

The  "hot  camera"  rehearsal  divides  itself 
naturally  into  "three  parts.  First,  the  pro- 
ducer runs  through  the  individual  segments 
on  camera.  Then  he  should  have  a  camera 
rehearsal  of  the  transitions.  Finally,  these 
will  be  put  together  and  a  full  dress  re- 
hearsal run  through,  putting  emphasis  upon 
overall  pace  and  timing.  Ideally,  this  session 
should  be  the  day  of  the  show,  usually  a 
few  hours  or  immediately  before  air  time. 

The  above  sequence  of  events  is,  in  rela- 
tion to  larger  operations,  simple  enough  for 
any  fairly  elaborate  production.  However, 
it  is  realized  that  there  will  be  many  in- 
stances where  it  will  be  unnecessary  or  im- 
possible for  the  producer  to  enjoy  the  luxury 
of  the  situation  as  outlined.  For  practical 
reasons,  the  show  must  go  on  with  a  very 
minimum  of  pre-air-time  work.  This  puts 
the  burden  heavily  upon  the  crew  and  the 
talent  to  take  best  advantage  of  what  time 
there  is  to  prepare  for  the  show  and  the 
familiarity  of  a  weekly  format. 

The  talent,  cameramen,  and  audio  man, 
as  well  as  the  producer,  must  be  able  to 
think  two  or  three  jumps  ahead  of  the  show, 
be  able  to  act  and  react  with  lightning  speed, 
and  above  all,  keep  a  cool,  almost  objective, 
approach  to  the  whole  proceeding.  For 
such  limited  preparation,  the  following 
steps  are  the  most  important  and  should 
never  be  glossed  over  or  left  out,  even  if 
the  people  concerned  just  make  mental  notes. 

First,  the  program  should  be  outlined  in 
the  producer's  mind  and  the  segments 
blocked  for  time.  He  will,  of  course,  de- 
cide upon  the  set  if  it  is  not  a  standard 
backdrop.  Prior  to  air  time,  he  should 
discuss  the  action  with  the  talent  and  cam- 
eramen. Remember,  camera  movement  is 
as  integral  a  part  of  the  action  as  movement 
of  the  talent  and  both  should  be  worked 
out  together.  Camera  movement  is  taken 
here  to  mean  not  only  dollying  and  truck- 
ing, but  also  panning,  tilting,  and  lens 
changes.  At  the  same  time,  the  producer 
should  be  working  out  in  his  mind  the 

(Continued  on  page  80) 
Broadcasting   •  Telecasting 


LOW-COST  COMMERCIALS 
WITH  ANIMATED  SLIDES 


PULL  ONE  LEVER  on  the  projector 
and  the  screen  shows  a  girl  in  the 
still  transparencies  starting  to  strut.  Pull 
another  and  she  starts  to  swing  her 
hands.  Move  your  hand  back  and  forth 
over  aperture  of  glass  on  the  device  and 
the  picture  becomes  one  of  an  atomic- 
like  explosion. 

These  effects  of  almost  complete  ani- 
mation are  produced  from  stills  projected 
on  a  device  called  the  H-R  Cellomatic, 
which  its  proud  and  youthful  inventors 
claim  can  fulfill  the  same  purposes  as 
tv  film  and  live  commercials  at  approxi- 
mately half  the  cost. 

Four  years  ago  Tom  Howell  and  Milt 
Rogin  worked  as  commercial  artists  at 
the  same  advertising  agency  and  learned 
they  had  a  mutual  interest:  a  fascination 
for  television.  In  bull-sessions  together, 
they  tossed  around  ideas  on  the  applica- 
tion of  commercial  art  to  the  medium. 
Out  of  these  discussions  came  the  deci- 
sion to  form  their  own  art  studio  devoted 
full-time  to  television,  namely  Howell- 
Rogin  Studios,  New  York. 

The  deeper  they  became  immersed  in 
television  commercial  art,  the  more  they 
became  convinced  that  a  method  should 
be  devised  to  provide  animation  for  com- 
mercials and  other  programming  more 
cheaply  than  by  standard  techniques. 
Although  neither  Mr.  Howell  nor  Mr. 
Rogin  had  any  previous  background  in 
mechanics  or  optics,  they  spent  hours 
upon  hours  studying  technical  data  on 
these  subjects.  Three  years  ago  they 
turned  over  their  plans  for  a  device  to 
a  projection  manufacturing  company  in 
New  York.  Together  with  engineers 
and  technicians  there,  they  worked  out 
the  principles  for  the  first  machine,  called 
the  H-R  Animator.  The  current  im- 
proved model  is  protected  by  forty-odd 
patents  held  by  Messrs.  Howell  and 
Rogin. 

The  Cellomatic  is  a  portable  unit  re- 
sembling a  kitchen  range  and  weighing 
under  300  pounds.  It  has  its  own  self- 
contained  screen  and  projector  and  an 
installed  optical  effects  system,  and  can 
project  blown-up  pictures  up  to  six-by- 
eight  feet. 

Because  the  Cellomatic  projects  the 
required  picture  on  its  own  screen,  only 
a  single  television  camera  is  required  to 
pick  up  the  picture.  Its  inventors  con- 
tend that  in  this  phase  of  tv  operation 
alone  advertisers  can  effect  a  substantial 
savings. 

"You  can  imagine  the  value  of  this 


machine,"  Mr.  Howell  explains,  "when 
you  consider  that  it  produces  effects 
which  heretofore  required  a  battery  of 
telecameras,  such  as  wipes,  superimposi- 
tions,  round  and  square  iris,  vertical  and 
horizontal  crawl,  instantaneous  cuts  and 
lap  dissolves."  Mr.  Rogin  contends  Cel- 
lomatic provides  "the  closest  thing  to 
complete  animation  ever  devised." 

The  present  model,  Mr.  Rogin  adds, 
represents  considerable  improvement  over 
the  Animator  introduced  three  years  ago 
and  still  is  "by  no  means  the  last  word." 
Machines  now  under  construction  em- 
body 14  new  improvements. 

The  machine  is  color-corrected  for 
color  television  and  was  tested  on  the 
first  color  telecast  of  NBC-TV's  Camel 
News  Caravan.  Mr.  Howell  notes  that 
NBC-TV  executives  credited  it  with  hav- 
ing solved  "difficult  color  problems." 

Messrs.  Howell  and  Rogin  have  come 
up  with  an  impressive  list  of  clients. 
Currently,  NBC-TV  has  exclusive  rights 
to  the  machine  for  special  events,  current 
events  and  news  programs,  but  otherwise 
it  is  available  for  rental  by  all  tv  net- 
works and  advertising  agencies. 

Among  the  television  programs  that 
have  used  Cellomatic  for  animation,  Mr. 
Howell  reports,  are  NBC-TV's  Judge  for 
Yourself,  Two  for  the  Money,  Show  of 
Shows  and  Goodyear  Playhouse;  CBS- 
TV's  Beat  the  Clock,  Omnibus,  Man 
Behind  the  Badge  and  Tommy  Dorsey 
Show,  and  DuMont's  Chance  of  a  Life- 
time. 

The  machine  currently  is  available  for 
rental  only  in  the  New  York  metropolitan 
area.  The  cost  is  $85  for  weekday  use, 
$100  for  Sunday,  including  the  services 
of  a  trained  operator.  Howell-Rogin  is 
geared  to  provide  art  service,  including 
typography,  at  additional  cost,  but  a 
client  with  his  own  facilities  for  art  work 
still  may  lease  the  machine. 

Messrs.  Howell  and  Rogin  have  seen 
their  enterprise  grow  from  a  two-by-four 
office  set  up  with  borrowed  money  to  a 
firm  employing  19  and  occupying  a  suite 
of  seven  offices.  They  currently  own 
six  Cellomatic  projectors.  Others  under 
construction  will  raise  the  total  to  11 
by  October.  They  ardently  believe  that 
their  brain-child  will  have  a  revolutionary 
effect  on  the  film  animation  field,  and 
they  see  widespread  application  for  it 
in  a  host  of  enterprises. 

"For  a  couple  of  Rube  Goldberg  char- 
acters we  can't  complain,"  Mr.  Howell 
comments.  "And  don't  forget — our  ma- 
chine works!" 


August  2,  1954    •    Page  79 


RADIO  FILLS  JOBS 

KOMO's  *Jobfinder'  is  winning  public  service  lau- 
rels for  filling  Washington  civil  service  job  openings. 


A TWO-WAY  public  service  radio  pro- 
gram— one  which  both  informs  listen- 
ers of  jobs  to  be  had  and  provides  prospects 
for  job  vacancies  in  two  civil  service  organ- 
izations in  the  state  of  Washington — is  en- 
joying a  prolonged  success  on  KOMO 
Seattle. 

The  weekly  Jobfinder  was  conceived  and 
put  into  action  some  nine  months  ago  by 
Reg  Miller,  KOMO  public  service  manager, 
with  the  cooperation  of  Fred  Patterson, 
KOMO  program  director. 

Mr.  Miller,  whose  experience  also  in- 
cludes several  years  as  a  newsman  and 
announcer  on  KJR  Seattle,  became  public 
service  manager  of  KOMO  in  May  1953. 
One  of  the  first  things  he  noticed  were  the 
"run-of-the-mill"  announcements  listing  job 
vacancies  in  the  Seattle  Civil  Service  Com- 
mission, the  Washington  State  Personnel 
Board  and  the  U.  S.  Civil  Service  Commis- 
sion. 

From  his  experience  as  a  newsman,  Mr. 
Miller  knew  most  of  the  announcements 
went  into  the  waste  basket,  largely  because, 
as  he  puts  it,  they  were  not  suitable  for 
spot  announcements  and  could  not  be  re- 
written for  newscasts  without  being  made 
into  feature  stories.  Besides,  he  says,  there 
were  plenty  of  other  worthy  organizations 


that  needed  what  free  time  KOMO  had  to 
spare. 

Worried  about  KOMO's  inability  to  help 
these  groups,  Mr.  Miller  soon  hit  upon  an 
idea  which  he  thought  would  perform  this 
service  and  at  the  same  time  provide  the 
station  with  a  public  service  show  both 
interesting  and  informative.  He  suggested 
to  the  city  and  state  groups  that  KOMO 
would  furnish  an  announcer  to  write  and 
voice  scripts  and  give  air  time  for  the  pro- 
posed Jobfinder  program,  provided  the  civil 
service  groups  would  pay  a  reasonable  talent 
fee  for  the  announcer's  extra  time. 

The  two  organizations  also  agreed  that 
KOMO  could  air,  as  they  came  in,  various 
announcements  from  the  Washington  State 
Employment  Service  and  other  governmental 
agencies  regarding  employment. 

Mr.  Miller  also  realized  that  the  program 
would  have  to  be  a  public  relations  job. 
The  public  seemed  reticent  to  apply  for  city 
and  state  jobs  for  several  reasons:  lack  of 
knowledge  of  the  job  itself,  or  how  to  apply; 
fear  that  changing  politics  might  endanger 
job  security;  fear  of  taking  examinations, 
and  misconceptions  that  wages  were  too 
low  and  that  to  have  a  city  or  state  job  was 
to  admit  failure  in  getting  anything  better. 

Requirements  for  Jobfinder  were  that  it 


(1)  inform  the  public  on  job  openings  and 
the  type  of  job  and  (2)  point  out  the 
advantages  of  civil  service  work,  such  as 
good  working  conditions,  fair  wages,  retire- 
ment and  better  security  than  most  other 
types  of  employment. 

The  Jobfinder  program,  written  and  an- 
nounced by  Merrill  Ash,  KOMO  newsman, 
not  only  carries  information  about  civil 
service  jobs,  but  also  incorporates  in  each 
show  an  interview  with  someone  working 
as  a  fireman,  transit  operator,  clerk-typist, 
etc.,  or  someone  in  an  administrative  posi- 
tion who  can  talk  about  the  job  offerings 
with  first-hand  knowledge. 

The  program  is  producing  results.  The 
city  and  state  both  report  a  steady  flow  of 
applicants  who  mention  hearing  about  the 
vacancies  on  Jobfinder.  Some  450  appli- 
cants answered  an  announcement  for  a  typ- 
ist's position  and  some  hard-to-fill  jobs  have 
been  filled  through  the  program,  says  Mr. 
Miller.  The  U.  of  Washington  has  indi- 
cated the  program  is  attracting  interest  on 
the  campus.  Responses  have  come  from  all 
over  Washington  and  Oregon  and  from  Cali- 
fornia, Nevada  and  Canada. 

Spot  announcements  on  city  and  state 
jobs  also  are  being  telecast  on  affiliated 
KOMO-TV. 

KOMO  has  received  letters  of  apprecia- 
tion from  the  Seattle  Civil  Service  Commis- 
sion, the  Washington  State  Personnel  Board 
and  the  Puget  Sound  Chapter,  American 
Assn.  of  Social  Workers.  The  U.  S.  Civil 
Service  Commission  also  has  indicated  an 
interest  in  the  program,  and  will  be  welcome 
if  it  can  find  a  way  to  participate,  says  Mr. 
Miller. 

Roy  A.  Palm,  secretary  of  the  Seattle 
Civil  Service  Commission,  has  reported  to 
Mr.  Miller  that  the  KOMO  Jobfinder  pro- 
gram has  given  the  city  a  higher  level  of 
employe  and  has  given  the  public  a  much 
clearer  conception  of  the  variety  and  im- 
portance of  the  work  done  by  the  various 
city  departments. 


LOCAL,  LIVE 
and  INEXPENSIVE 

(Continued  from  page  79) 

sequence  of  camera  shots.  Actual  camera 
rehearsal  may  be  non-existent,  but  if  there 
is  any,  first  consideration  should  be  given 
to  the  all-important  transitions,  and  any 
drastic  or  unusual  movements.  Standard 
cut  and  dried  sequences  can  usually  be 
handled  without  previous  rehearsal  if  neces- 
sary by  a  competent  crew.  Finally,  thought 
must  be  given  to  mike  placement  for  each 
sequence.  More  than  once  a  producer  who 
has  forgotten  "the  other  half"  of  tv  has 
been  caught  with  a  sequence  starting  out 
with  no  mike — and  a  ruined  show. 

At  this  point  in  our  discussion,  a  word 
about  camera  work  is  appropriate.  As  in 
all  television  production  discussed  here, 
simplicity  is  again  the  keyword.  Both  the 
cameraman  and  the  producer  should  keep 
in  mind  the  total  picture  presented  when 
lining  up  shots  or  planning  camera  move- 
ment. Since  many  individual  shots  are  not 


set  up  ahead  of  time,  the  cameraman  must 
be  able  to  follow  the  meaning  of  the  show 
and  pick  his  shots  accordingly.  He  must 
always  be  looking  for  a  new  or  better  cam- 
era angle.  All  camera  changes  and  camera 
movement  should  have  some  motivation, 
otherwise  they  become  meaningless.  This  is 
perhaps  the  greatest  fault  of  local  station 
personnel.  Fascinated  with  the  equipment 
and  its  possibilities,  and  eager  to  do  a  job, 
the  crew  frequently  overproduces  camera 
work  and  switching.  Meaningless  camera 
movements  are  made  too  frequently.  Slight 
imperfections  in  a  dolly  or  truck  do  not 
look  too  noticeable  on  the  cameraman's 
seven-inch  monitor,  but  they  become  very 
prominent  on  the  viewer's  21 -inch  set.  In 
like  manner,  the  relatively  new  producer  will 
sometimes  cut  back  and  forth  at  a  pace  in- 
congruous to  that  of  the  show  and  with  little 
meaning  or  advantage  to  the  viewer.  Cam- 
erawork that  becomes  obvious  has  detracted 
from  the  content  of  the  show  and  is  there- 
fore without  purpose — a  detriment.  At  its 
best,  camerawork  is  subservient  to  the  sub- 
ject being  viewed — not  a  showcase  for  a 
hot  cameraman.   On  a  one-camera  show, 


the  cameraman,  of  course,  has  the  live  pro- 
duction in  his  own  hands.  The  producer 
merely  switches  in  and  out  of  whatever 
slides  and  film  are  called  for  and  watches 
timing.  He  will  also  advise  his  creative  in- 
terpretation of  the  camerawork  as  it  is  hap- 
pening; watching  a  monitor  in  the  control 
room  is  a  different  subjective  reaction  to 
the  show  from  working  the  camera(s). 

By  air  time,  the  television  show  should 
be  completely  mapped  out  in  the  mind  of 
everyone  connected  with  the  show.  This 
is  an  obvious  fact,  but  one  that  is  amazingly 
overlooked  at  times.  While  the  show  is  on 
the  air,  the  producer  is  the  originator  of 
all  cues,  timing,  and  talent  or  camera  move- 
ment .  .  .  either  directly  or  through  the 
floor  manager.  If  there  is  no  floor  manager, 
floor  cues  are  usually  given  either  by  the 
cameramen  or  the  boom  operator.  The 
producer  during  the  show  should  not  have 
to  explain  in  detail  what  to  do — just  when 
to  do  it. 

His  commands  should  be  clear,  concise 
and  non-emotional.  As  in  the  Army,  com- 
mands over  the  order  wire  should  be  in 
two  parts  always — the  command  of  prepara- 


Page  80    •    August  2,  1954 


Broadcasting   •  Telecasting 


Cities  Service 
aims  its  big  gu 


Acres  of  casing  are  mobilized  in  readiness  at  a  well  site.  Last  year 
an  average  of  1H  producing  wells  were  drilled  every  day  by 


CITIES  @  SERVICE 

A  Growth  Company 


PROGRAMS  &  PROMOTION 


tion  first,  followed  by  the  command  of  exe- 
cution. Even  when  the  producer  himself 
does  the  job — such  as  switching — he  should 
give  all  commands  as  if  he  were  telling 
others  to  do  it.  Thus  all  the  members  of 
the  crew  will  know  exactly  what  is  going 
on,  and  better  teamwork  will  result.  In 
giving  commands  to  others,  the  producer 
will  always  give  the  man  time  to  prepare 
for  the  action  desired.  This  time  lag  will 
depend  upon  what  is  wanted,  how  badly 
it  is  needed,  as  well  as  the  ability  of  the 
man  doing  the  job.  The  wise  producer,  in 
lining  up  his  camera  shots,  will  always  have 
a  cover  shot  ready,  or  immediately  avail- 
able if  that  cannot  be  achieved.  This  can 
always  save  him  if  something  unexpected 
turns  up.  A  person  speaking  out  of  turn, 
unplanned  audio  or  video  adlibs  from  both 
human  and  non-human  subjects — all  can  be 
lost  entirely  if  a  cover  is  not  almost  immedi- 
ately ready  to  catch  any  and  all  action. 

The  producer,  working  three  shots  ahead 
whenever  possible,  anticipates  the  action. 
When  he  is  on  camera  one,  for  instance, 
he  is  planning  the  next  shot  for  camera 
one,  having  already  set  up  the  next  shot  for 
camera  two.  When  this  is  not  possible,  the 
producer  must  then  depend  upon  the  ability 
of  his  studio  crew  to  get  what  is  needed 
without  being  told. 

Live  television  in  the  small  market  is  a 
different  species  from  the  network  show. 
The  crew  is  a  small  group  of  men  working 
together  on  a  great  variety  of  shows. 
Whereas  large  market  television  production 
is  highly  specialized  and  categorized,  small 
stations  operate  best  with  personnel  having 
wide  interests  and  many  talents. 

Time  and  manpower  are  always  short, 
and  careful  planning  in  the  idea  stages  of 
a  program  series  can  avoid  later  headaches. 
Keeping  everything  as  simple  as  possible 
helps  cut  down  the  possibility  of  error  and 
usually  results  in  a  better  show. 

There  always  will  be  the  problem  of  the 
client  who  sees  an  elaborate  production  on 
network  and  demands  a  similar  job  from  the 
overworked  local  station,  and  the  public 
service  groups  who  cannot  recognize  the 
requirements  of  the  medium.  But  patience, 
ingenuity,  and  a  long,  hard  educational  job 
can  help  convince  the  worst  offenders.  The 
viewer,  after  all,  is  looking  for  entertain- 
ment, and  if  he  can  be  given  a  good  idea 
wrapped  in  a  clean  format  and  production 
and  handled  by  relaxed  talent  with  a  sense 
of  showmanship,  he  will  be  entertained. 


WGPO-TV  JIGSAW  PUZZLE 

A  TELEVISED  jigsaw  puzzle  has  been 
launched  with  considerable  success  over  WCPO- 
TV  Cincinnati,  that  station  reports.  The  con- 
test, "Who's  it?  What's  it?"  consists  of  a 
scrambled  picture  each  weekday,  which  is 
flashed  on  the  screen  some  five  times  a  day 
at  unscheduled  times,  and  viewers  are  asked  to 
provide  identification.  Over  2,400  entries  were 
received  in  the  first  week's  contest  and  incom- 
plete tabulations  for  the  second  week  indicate 
an  even  greater  number  of  entries.  Thirty 
prizes  weekly  are  awarded  to  jigsaw  puzzle 
winners,  who  send  in  their  five  identifications 
at  the  end  of  the  week.  WCPO-TV  says  that 
in  addition  to  offering  exciting  summer  fare, 
the  program  acquaints  viewers  with  local  and 
network  personalities  (thus  far  used  for  scram- 
bled pictures)  and  gives  the  family  a  chance  to 
enjoy  a  quiz  by  participating  in  it  themselves. 

INTEREST  RISE  BROADCAST 

SURPRISE  announcement  of  a  bank  interest 
increase  from  2Vi  to  3%  was  made  on  the  11 
p.m.  news  over  WGAR  Cleveland.  C.  W. 
Grove,  president  of  the  Second  Federal  Sav- 
ings &  Loan  Assn.  in  that  city,  handles  the 
closing  commercial  on  the  bank  sponsored  pro- 
gram and  immediately  following  his  announce- 
ment, according  to  WGAR,  most  of  the  city's 
savings  and  loan  associations  followed  suit  with 
interest  rises.  It  also  is  claimed  that  for  three 
days  following  the  WGAR  announcement,  Sec- 
ond Federal  set  a  record  for  new  deposits. 

TV  LISTINGS  TIE-UP 

WPEN  Philadelphia,  in  a  bid  to  catch  the  tv 
viewers  who  are  among  the  late  stay-uppers, 
has  contracted  with  the  Philadelphia  Inquirer 
to  close  out  the  tv  program  listings  in  that 
paper  every  day  with  small  boxes  which  pro- 
mote the  station's  new  all  night  program  format. 
After  the  listing  of  the  last  tv  show,  readers  are 
advised  to  tune  to  950  "the  long  night  thru." 
The  new  program  format  starts  at  10  p.m.  and 
according  to  WPEN,  it  has  attracted  large  stu- 
dio crowds  until  5  a.m. 

WLWT  (TV)  MONKEY  BUSINESS 

WLWT  (TV)  Cincinnati  began  a  recent  pro- 
motion contest  by  announcing  that  a  "world 
traveler"  was  to  soon  visit  that  station's  studios. 
For  a  week,  viewer  suspense  was  built  up  by 
"telegrams"  from  "Mr.  X"  from  the  African 
West  Coast,  Rome,  London,  Newfoundland 
and  New  York  City.  Finally,  on  July  12  the 
weary,  wayward  wanderer  arrived  in  a  long, 
black  limousine,  complete  with  a  motorcycle 
escort — straight  from  the  Cincinnati  Zoo.  The 
VIP  was  a  trained  two-year-old  chimpanzee, 
coming  to  make  his  tv  debut  on  the  Walter 
Phillips  Show.  At  the  same  time  WLWT  an- 
nounced its  "Name  the  Chimp"  contest.  Peo- 
ple are  asked  to  submit  names  for  the  chimp 
and  the  person  sending  in  the  best  suggestion 
is  to  be  awarded  the  chimpanzee.  Over  100 
additional  prizes  will  be  awarded. 

'BUSINESS  AIDS  BULLETINS' 

WCUE  Akron,  Ohio,  reports  an  enthusiastic 
response  to  its  special  monthly  promotional 
bulletins  sent  to  advertisers  and  prospects. 
"Business  Aids  Bulletin"  are  prepared  by  the 
J.  K.  Lasser  organization  and  distributed  by  the 
Benjamin  Agency,  New  York,  and  contain  help- 
ful information  on  business  and  personal  taxes. 
Over  400  copies  are  distributed  by  the  station 
in  the  Akron  area.  "Business  Aids  Bulletins" 
is  similar  to  a  news  letter  and  at  the  same 


time  offers  WCUE  an  opportunity  to  make  a 
subtle  sales  pitch  to  advertisers  in  a  front  page 
box.  Stations  contract  with  the  Benjamin 
Agency  on  a  territorial  basis  for  exclusive  dis- 
tribution rights;  they  provide  the  agency  with 
about  75  words  of  rough  copy  for  advertising 
purposes.  A  great  deal  of  favorable  comment 
from  those  receiving  the  reports  is  claimed  by 
WCUE. 

WARL  'LAWN  PARTY7 

HILLBILLY  fans  in  the  Washington,  D.  C, 
area  now  have  their  own  version  of  Grand  Ole 
Opry  with  WARL  Arlington,  Va.,  conducting 
during  the  summer  months  a  two-and-one-half 
hour  hillbilly  frolic  every  Saturday  night.  The 
Lawn  Party,  as  the  shindig  is  known,  is  held 
on  an  acre  of  ground  behind  the  station's 
studios  and  is  broadcast  during  its  entirety. 
The  whole  affair  is  free,  including  refreshments 
which  are  products  of,  and  supplied  by,  WARL 
advertisers.  According  to  the  station,  Lawn 
Party  attracts  people  from  six  states  and  the 
District  of  Columbia. 


JACK  SWENSON,  news  director,  KFYR- 
AM-TV  Bismarck,  N.  D.,  interviews  Mr. 
and  Mrs.  Earl  F.  Tucker  as  the  stations 
conducted  their  first  simulcast  to  bring  the 
state's  primary  election  coverage  to  view- 
ers and  listeners.  Mr.  Tucker  is  president 
of  Universal  Motors,  Bismarck  Ford  deal- 
er, which  sponsored  the  simulcast  until 
it  ended  at  2  a.m.  when  a  definite  trend 
in  voting  was  established. 


'MONEY  NUMBERS'  EXTENDED 

WOV  New  York  reported  last  week  that  it 
has  extended  its  "Musical  Money  Numbers" 
promotion  to  its  early  morning  Wake  Up  New 
York  Show  (Mon.-Sat.,  6:30-8:30  a.m.  EDT). 
Listeners  may  participate  in  this  feature  by 
sending  in  requests  for  musical  numbers.  At 
unannounced  intervals  on  both  the  early-morn- 
ing and  late-evening  broadcasts,  some  of  the  re- 
quests will  become  "Musical  Money  Numbers." 
The  standard  prize  is  from  $1  to  $9.99,  but 
occasionally  the  top  figure  is  doubled  and 
tripled.  It  was  pointed  out  by  a  station  spokes- 
man that  payoff  checks  to  winners  are  accom- 
panied by  a  letter  urging  the  purchase  of  WOV- 
advertised  products. 

WMTW  (TV)  'KICKLESS  COKE' 

WMTW  (TV)  Poland,  Me.,  is  sending  to  adver- 
tisers and  agencies  a  Coca-Cola  bottle  with  a 
card  attached  stating  "You  won't  get  'high'  on 
this  .  .  .  but  you  get  well  over  a  mile  high  on 
Mt.  Washington  Tv — the  station  that  covers 


Pulchritude  on  WPEN 

WPEN  Philadelphia  reports  a  "history- 
making"  80-hour  introduction  and  pro- 
motion of  the  local  run-off  of  the  Miss 
Universe  contest,  the  first  time,  the  sta- 
tion claims,  a  promotion  of  this  type  was 
planned,  announced  and  conducted  in 
less  than  100  hours.  The  actual  judging 
of  the  contest  was  conducted  on  the  air 
and  the  crowds  waiting  to  enter  the 
studios  were  so  large  that  the  station  had 
to  supply  street  amplification  for  the 
overflow.  Sponsors  of  the  Miss  Eastern 
Pennsylvania  division  of  the  contest 
praised  the  station,  stating  it  would  have 
been  impossible  for  them  to  have  con- 
ducted it  without  WPEN's  cooperation. 


Page  82    •    August  2,  1954 


Broadcasting 


Telecasting 


i   Only  STEEL  can  do  so  many  jobs  so  well 


Hung  by  the  Heels.  This  new  diagnostic  X-ray  machine  makes  it  possible 
to  hang  a  patient  by  the  heels  while  a  fluid  that  is  opaque  to  X-rays  is  in- 
jected into  her  spine,  and  travels  slowly  down  toward  her  head  as  the  doctor 
fluoroscopes  her  spine  in  the  search  for  a  possible  tumor.  The  support  for  the 
huge  geared  ring  on  which  the  X-ray  table  is  mounted,  as  well  as  most  of  the 
sheet  steel  panels  used  on  this  unit,  is  made  from  USS  Steel. 


Modem  GlljllOtine.  Cutting  loose  a  guided  missile  from  the 
launching  sled,  or  severing  the  cables  and  tubing  between 
various  elements  of  a  multi-stage  missile,  presents  a  number 
of  problems.  But  this  explosive  driven  chopper,  which  can  be 
actuated  by  remote  control,  and  makes  a  clean,  fast  parting 
of  wires  and  cables,  helps  solve  some  of  them.  The  case- 
hardened  steel  knife  blade  in  the  device  is  of  USS  Steel. 


Ever  See  a  Skew  Bascule  Bridge?  This  is  one,  crossing  at 

a  45°  angle  over  Miami  Canal  in  Miami,  Florida,  at  S.E.  4th 
Avenue.  Like  its  mate,  built  at  N.E.  36th  Street,  it  is  floored 
with  I-Beam-Lok  Open  Steel  Flooring,  made  by  U.  S.  Steel. 
The  use  of  this  flooring  saved  272  tons  of  deadweight!  This 
bridge  recently  received  the  A.I.S.C.  award  for  the  most 
beautiful  bridge  of  its  class. 


■C,        T.'  ;  :. 


This  trade -mark  is  your 
guide  to  quality  steel 


ROOt  Raised  in  a  Hurry.  260  tons  of  USS  Structural  Steel  went  up  in  just  25  days  for  the 
roof  of  this  new  Municipal  Civic  Auditorium  in  Corpus  Christi,  Tex.  "Lamella"  con- 
struction was  used  ...  a  kind  of  on-the-bias  system  with  diamond-shaped  areas  between 
intersecting  members.  Only  steel  can  do  so  many  jobs  so  well. 


UNITED  STATES  STEEL 


SEE  THE  UNITED  STATES  STEEL  HOUR.  It's  a  full- 
hour  TV  program  presented  every  other  week  by 
United  States  Steel.  Consult  your  local  newspaper  for 
time  and  station. 


For  further  information  on  any  product  mentioned  in  this  advertisement,  write  United  States  Steel,  525  William  Penn  Place,  Pittsburgh  30,  Pa. 
AMERICAN  BRIDGE  .  .  AMERICAN  STEEL  &  WIRE  and  CYCLONE  FENCE   .  COLUMBIA-GENEVA  STEEL  .  .  CONSOLIDATED  WESTERN  STEEL  .  .  GERRARD  STEEL  STRAPPING  .  .  NATIONAL  TUBE 
OIL  WELL  SUPPLY  . .  TENNESSEE  COAL  &  IRON  .  .  UNITED  STATES  STEEL  PRODUCTS  .  .  UNITED  STATES  STEEL  SUPPLY  .  .  Division  of  UNITED  STATES  STEEL  CORPORATION,  PITTSBUR6H 
UNITED  STATES  STEEL  HOMES,  INC.  •  UNION  SUPPLY  COMPANY  •  UNITED  STATES  STEEL  EXPORT  COMPANY  •  UNIVERSAL  ATLAS  CEMENT  COMPANY  4-1814 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  83 


most  of  Maine,  New  Hampshire  and  Vermont. 
.  .  ."  The  station  also  claims  it  costs  54%  less 
than  the  combined  cost  of  the  three  tv  stations 
giving  the  next  best  coverage. 

CBS  FILM  'TOUGH  GUY' 

"I'm  Jeff  Jones.  I  shoot  at  .  .  .  Audiences  .  .  . 
Clients  .  .  .  Results  .  .  .  And  I  get  'em!  That 
comes  straight  from  the  tough  guy's  mouth 
in  CBS  Television  Film  Sales  Inc.'s  promo- 
tion piece  designed  to  sell  its  39  half-hour 
mystery  series  Files  of  Jeffrey  Jones.  The 
gimmick  is  a  7"  x  5"  folding  card  with  an  out- 
line of  Jeff  Jones  on  the  front,  which  stands 


open  while  he  "smokes"  and  "shoots."  Minia- 
ture "cigarettes"  are  inserted  into  mouth  and 
gun  holes  in  the  card  and  Jeff  puffs  white 
clouds  of  smoke  while  telling  you  about  him- 
self and  where  to  get  in  touch  with  a  CBS  Tele- 
vision Film  Sales  Inc.  office  for  the  "full  story." 

NBC-TV  'DREAM  RACE'  COVERAGE 

AS  PART  of  its  exclusive  telecast  in  the  United 
States  of  the  Roger  Bannister-Jack  Landy 
"Dream  Race"  at  the  Empire  Games  in  Van- 
couver, B.  C,  Aug.  7,  NBC-TV  will  present  a 
full-hour  program  originating  in  New  York 
and  Vancouver  at  5-6  p.m.,  EDT,  featuring 


Ten  Years  With  the  Right  Medium 


TWO  MIAMI  department  stores  begin  their  second  decade  of  advertising  on  WGBS 
Miami.  AT  TOP,  Maynard  Ream,  advertising  manager  for  Byron's  Department  Store, 
signs  a  contract  starting  Byron's  11th  year  with  WGBS.  Others  (I  to  r):  Horace  Scott, 
account  executive,  M.  N.  Babcock,  managing  director,  and  Frank  Riordan,  sales  man- 
ager, all  WGBS,  and  Byron  B.  Freeland,  president  of  Byron's.  AT  BOTTOM,  E.  M. 
(Doc)  Leighton,  general  manager  of  the  Sears,  Roebuck  &  Co.  store,  begins  Sears' 
second  decade  on  WGBS.  Others  (I  to  r):  Brad  Lewis,  Sears  advertising  manager;  Mr. 
Riordan;  Homer  Rowe,  Sears  merchandising  manager;  Mr.  Babcock,  and  Mr.  Scott. 


Page  84    •    August  2,  1954 


outstanding  personalities  in  American  sports. 
Messrs.  Bannister  and  Landy  both  have  run 
the  mile  in  less  than  four  minutes. 

WSJS-TV  'RICH  MARKET' 

WSJS-TV  Winston-Salem,  N.  O,  is  sending  to 
advertisers  and  agencies  a  brochure  titled 
"North  Carolina's  Golden  Triangle  .  .  .  Pivot 
for  more  than  a  million  people  with  more  than 
IVi  billion  dollars  to  spend!"  The  triangle  is 
the  station's  home  city,  Greensboro  and  High 
Point  in  Forsyth  and  Guilford  counties  and  the 
people  and  money  are  in  WSJS-TV's  claimed 
24-county  coverage  area.  Detailed  informa- 
tion and  statistics  about  WSJS-TV's  market  are 
contained  in  the  gold  and  black  illustrated 
folder.  The  station  is  currently  working  to  in- 
crease ERP  to  a  maximum  316  kw  and  is 
now  equipped  to  transmit  network  color  pro- 
grams. 

CONEY  ISLAND  RECORD 

NEW  ATTENDANCE  record  for  a  weekday 
night  at  Coney  Island  was  set  during  WCBS 
New  York's  "Fireworks  Night"  July  20,  ac- 
cording to  the  station.  More  than  600,000 
people  were  on  hand  to  greet  station  personali- 
ties, including  Jack  Sterling,  Lanny  Ross,  Her- 
man Hickman  and  John  Henry  Faulk,  who 
made  personal  appearances  around  the  island. 
A  promotional  campaign  on  behalf  of  the  event 
was  carried  out  by  WCBS  and  the  Coney  Island 
Chamber  of  Commerce,  who  were  co-sponsors 
along  with  the  F.  &  M.  Brewing  Co.,  Brook- 
lyn. 

WFBR  IS  HOST  TO  ESSO 

WFBR  Baltimore's  Studio  A — scene  of  the  sta- 
tion's daily  audience  participation  show,  Club 
1300 — was  used  recently  by  Esso  Standard  Oil 
Co.,  when  that  company  transported  more  than 
500  employes  from  its  Baltimore,  Washington 
and  Inland  Waterway  districts  there  for  a  spe- 
cial meeting.  Arranged  through  the  coopera- 
tion of  Robert  B.  Jones  Jr.,  vice  president  and 
general  manager  of  the  station,  and  C.  A.  New- 
land,  Baltimore  division  manager  of  Standard 
Oil,  the  meeting  was  designed  primarily  to 
educate  Esso  employes  on  the  selling  points  of 
their  products.  Movies,  sound  effects  and  spot- 
lights highlighted  the  "Total  Selling  Power" 
theme  and  the  program  was  climaxed  by  the 
appearance  of  Jim  Boles,  radio  and  tv  actor,  in 
the  guise  of  Diogenes  seeking  an  "honest 
answer  to  advertising  claims." 

KUAM  AGANA'S  'PICTORIAL' 

KUAM  Agana,  Guam,  the  first  commercial 
broadcasting  venture  in  an  area  of  over  three 
million  square  miles  (bounded  by  the  Philip- 
pine, Hawaiian,  Aleutian  and  Australian  is- 
lands) has  started  publication  of  KUAM  Pic- 
torial, a  bi-monthly  magazine  designed  to  pro- 
mote the  station.  The  magazine,  prepared  by 
station  owner-operator  Harry  Engel,  with  the 
assistance  of  Berkeley,  Calif.,  publisher  Bern 
Porter,  gives  pictorial  feature  coverage  to 
civilian,  military  and  local  governmental  activi- 
ties on  Guam,  as  well  as  acquainting  readers 
of  KUAM's  role  in  the  island's  economy. 

GOMEZ  ON  WKNB-TV  SHOW 

VERNON  "LEFTY"  GOMEZ,  former  base- 
ball star,  has  launched  his  own  television  show 
over  WKNB-TV  (ch.  30)  New  Britain,  Conn., 
according  to  Peter  B.  Kenney,  station  general 
manager.  Mr.  Gomez  is  sports  director  of  the 
station.  On  his  Lefty  Gomez  Show  the  former 
Yankee  star  interviews  sports  personalities, 
spins  human  interest  yarns  about  sports  greats, 
analyzes  scores  and  other  developments  in 
athletics.    Sponsored  by  Country  Club  Malt 

Broadcasting   •  Telecasting 


AGENCIES 
ADVERTISERS 


Revision's  0ne  > 
^^^^^ 


FILMS 
PROGRAMS 


STATIONS 
NETWORKS 


library 


)  V  E  R  500 
FACT  PACKED 
PAGES 


Just  about  everything  . . . 

.  .  .  and  anything  .  .  .  you  need  to  know 

about  television  is  contained  in  the 

TELECASTING  Yearbook  and  Marketbook. 

Its  500  pages,  fully  indexed, 

contain  tv  business  data  available 

in  no  other  single  source. 


1954-55  TELECASTING  Yearbook  and 
Marketbook  will  be  published  in  August. 
The  cost  is  $5.00  per  copy.  Or  you 
may  receive  this  500-page  volume  and 
52  weekly  issues  of  BROADCASTING  • 
TELECASTING  for  only  $9.00. 


BROADCASTING  TELECASTING 
1735  DeSales  Street,  Washington  6,  D.  C. 

Here's  my  order  for: 

□  1954-55  TELECASTING  Yearbook  $5.00 

□  Annual  BROADCASTING  •  TELECASTING  subscription  in- 
cluding 1954-55  TELECASTING  Yearbook  $9.00 

name  position 
company  name 
address 


PROGRAMS  &  PROMOTION 


Radio  Proves  Its  Potency  in  Pierce  Promotions 


"RADIO  remains  a  potent  merchandising 
medium  which  is  far  from  being  on  its  last 
legs,"  asserted  Eugene  MacArthur,  account 
executive  of  Harold  Cabot  &  Co.,  Boston, 
agency  for  S.  S.  Pierce  Co.,  Boston  grocer 
and  importer,  as  a  result  of  the  latter's  two 
radio  promotions. 

S.  S.  Pierce  sponsors  the  Charles  Ashley 
quarter-hour  news  show  three  times  weekly 
at  7:30  a.m.  on  WEEI  Boston.  For  six  shows 
during  the  weeks  of  June  7  and  14  a  test 
offer  was  made  of  a  free  copy  of  the  firm's 
house  organ,  The  Epicure,  and  a  "surprise." 

The  response  to  the  offer  was  over  3,000 
requests  for  The  Epicure  and  the  "surprise," 
which  turned  out  to  be  a  coupon  good  for 
a  one-pound  tin  of  S.  S.  Pierce  Red  Label 
Coffee  ($1.33)  with  every  purchase  of  $5  or 
more  of  S.  S.  Pierce  brand  foods  in  the 
company's  eight  retail  stores.  Several  hun- 
dred coupons  already  have  been  redeemed. 
Requests  came  from  places  as  far  from 
Boston  as  Maryland  and  Canada,  as  well  as 
every  section  in  New  England.  The  number 
of  requests  is  considered  exceptional  for  a 
one-station  promotion  in  this  area,  Mr.  Mac- 
Arthur  said. 

The  other  promotion  was  handled  during 


the  week  of  June  21,  when  three  broadcasts 
advertised  four-pound  pre-cooked  chickens 
in  tins  for  $1.62.  Sales  tripled  during  the 
week  compared  with  a  similar  week  last  year 
when  the  chickens  were  on  sale  without 
any  radio  promotion. 

Sales  of  1,250  tins  were  directly  traceable 
at  retail  to  the  radio  promotion.  This 
amount  meant  that  the  radio  time  cost  was 
less  than  20%  of  gross  additional  sales  and 
less  than  10%  of  overall  gross  sales. 

In  addition,  although  the  promotion  was 
aimed  only  at  consumers,  many  of  the  over 
700  dealers  in  New  England  who  carry  S.  S. 
Pierce  brands  ordered  the  tinned  chicken  in 
quantity,  asking  for  the  "radio  chicken." 

As  a  result  of  the  success  of  the  two 
promotions,  S.  S.  Pierce  will  extend  its  use 
of  radio  in  the  future,  Mr.  MacArthur  said. 
Every  week,  a  radio  "leader,"  similar  to  the 
chicken,  will  be  offered.  Dealers  will  be 
notified  two  weeks  in  advance  of  what  the 
radio  special  will  be  and  what  price  the 
radio  commercials  will  quote.  Pierce  will 
provide  point-of-sale-aids  so  that  dealers  can 
tie  in  directly  the  radio  promotion  with  in- 
store  displays. 


Liquor,  the  show  has  already  produced  "a 
phenomenal  amount  of  fan  mail,"  says  Mr. 
Kenney. 

HOLE-IN-ONE  AWARDS 

WXYZ-AM-TV  Detroit,  Mich.,  in  the  interest 
of  golf  in  that  area,  plans  to  publicize  all  holes- 
in-one  made  in  a  regulation  round  of  golf  on  a 
regulation  course  since  July  1  of  this  year.  A 
sterling  silver  belt  buckle  will  be  awarded  by 
the  station  to  every  man  or  woman  who  makes 
an  "ace,"  complete  with  that  person's  name, 
the  name  of  the  club  and  date  of  the  score 
engraved  on  it.  All  resident  golfers  in  the 
station  coverage  area  will  be  eligible  to  receive 
the  buckle.  The  pro  or  manager  of  each  club 
will  confirm  all  holes-in-one  made  on  his 
course  by  submitting  an  attested  card  signed  by 
members  of  the  party. 

GOP  MEETING  BROADCAST 

LIVE  broadcast  of  county  Republican  Com- 
mittee endorsement  meeting,  which  was  styled 
after  state  and  national  conventions,  was  car- 
ried by  WALL  Middletown,  N.  Y.,  a  "first" 
that  station  claims,  in  Orange  County.  The 
event  ran  three  hours  with  WALL's  mikes 
picking  up  all  the  speeches  and  the  endorse- 
ment balloting.  During  routine  portions  of 
the  meeting,  newsmen  commented  on  high- 
lights, interviewed  candidates  and  invited  other 
reporters  to  participate  in  the  broadcast,  which 
lasted  until  midnight.  The  station  reports  fa- 
vorable comments  from  listeners  most  of  whom 
follow  the  program  from  beginning  until  end. 

NO  CANE  NECESSARY 

ANY  PERSON  in  the  Trenton,  N.  J.,  area 
needing  rest  or  relaxation  may  join  the  "Sittin', 
Starin'  and  Rockin'  Club"  of  disc  m.c.  Wes 
Hopkins  of  WTTM  that  city.    The  only  requi- 

Page  86    •    August  2,  1954 


site  is  a  rocking  chair.  If  you  don't  happen 
to  have  one,  Mr.  Hopkins  advises  a  visit  to 
grandmother  and  if  no  luck  there  you  might 
try  WTTM,  where  a  drive  for  them  is  being 
conducted.  Mr.  Hopkins  believes  that  in  these 
days  of  hustle  and  bustle  people  don't  take 
enough  time  for  relaxation.  So  every  morn- 
ing during  the  club  portion  of  his  program  a 
period  of  silence  is  observed.  Claiming  club 
membership  of  over  1,300,  Mr.  Hopkins  ex- 
plains, ".  .  .  what  better  way  is  there  to  relax 
than  to  just  sit,  stare  and  rock  in  an  old- 
fashioned  rocking  chair?" 


CJON  USES  TELEPHONE  BOOK 

CJON  St.  John's,  Nfld.,  lists  its  principal  news- 
casts and  a  calendar  on  the  back  pages  of  St. 
John's  and  nearby  telephone  books.  Station 
reports  the  calendar  keeps  people  turning  to 
the  telephone  book  thus  seeing  the  station's 
advertising. 

'ZOO  PARADE'  IN  PRINT 

NBC-TV's  Zoo  Parade  has  been  adapted  to 
print  as  a  weekly  newspaper  column  being 
offered  by  Newspaper  Features  Syndicate  Inc., 
Chicago.  Marlin  Perkins,  conductor  of  the 
zoological  series,  writes  the  feature,  now  ap- 
pearing in  12  major  metropolitan  papers.  The 
newspaper  adaptation  consists  of  a  column  of 
copy  plus  a  line  drawing.  Some  papers  add 
elaborate  layouts  and  photos  from  the  Sunday 
tv  series. 

WNYC  JOURNALISM  STUDY 

WNYC-AM-FM  New  York  featured  leading 
American  critics  and  journalists  among  the 
participants  in  its  Press  Perspective  series,  a 
detailed  examination  of  American  journalism, 
broadcast  in  a  number  of  special  programs 
during  the  week  of  July  25.  A  30th  anniversary 
jubilee  event,  the  series  is  the  sixth  of  ten 
"festivals"  scheduled  for  1954  in  celebration 
of  the  station's  founding  in  1924.  The  pur- 
pose of  the  programs,  defined  by  Seymour  N. 
Siegel,  director  of  radio  communications  for 
New  York  City,  was  to  examine  the  "vital 
aspect  of  our  democratic  heritage"  and  "the 
history,  function,  influence  and  role  of  the 
press"  with  critical  objectivity. 

WTRF-TV  BRINGS  CLOWN 

MORE  than  6,000  persons  crowded  into  the 
streets  of  Wheeling,  W.  Va.,  recently  to  see 
Clarabel,  the  clown  featured  on  NBC-TV's 
Howdy  Doody,  present  free  shows  there.  Clara- 
bel appeared  through  the  cooperation  of 
WTRF-TV  that  city  and  the  Retail  Merchants 


WHEN  Schindler's  Jewelry  Store  ran  five  spots  on  KVTV  (TV)  Sioux  City/  Iowa,  pro- 
moting a  special  golf  clubs  offer,  nine  KVTV  staff  members  fell  for  their  own  com- 
mercials. Some  120  sets  were  sold  in  the  exclusive  KVTV  promotion.  L  to  r:  kneeling— 
Gene  Christianson  and  Arlo  Lehr;  standing— Mr.  Schindler,  store  owner,  and  Ken 
Lawson,  Johnnie  White,  Roger  Miller,  Gene  Hays,  John  Anderson,  Bob  Baustone  and 
George  Hutchins  all  of  the  KVTV  staff. 

Broadcasting    •  Telecasting 


\ 


Paper  Towel  Copy 

IN  CONNECTION  with  the  Hudson 
Paper  &  Pulp  Co.  sponsorship  of  a 
schedule  of  programs  and  spot  announce- 
ments on  WNBC-WNBT  (TV)  New  York 
amounting  to  approximately  $1  million 
in  gross  billings  [B»T,  June  14].  the  sta- 
tions report  they  have  completed  a  sales 
presentation  for  Hudson  on  a  roll  of 
paper  towels.  The  presentation,  prepared 
by  Max  Buck,  director  of  advertising, 
sales  promotion  and  merchandising,  is 
said  to  be  equivalent  to  40  pages  of  copy 
on  standard  paper. 


Div.  of  the  Ohio  Valley  Board  of  Trade  and 
was  brought  to  the  Wheeling-Steubenville  area 
as  part  of  a  nation-wide  tour  by  the  Doughnut 
Corp.  of  America  and  the  local  distributors  of 
Howdy  Doody  Ice  Cream.  In  conjunction 
with  the  event  the  station  sponsored  a  drawing 
and  coloring  contest  for  youngsters  under  10 
years  of  age.  WTRF-TV  ran  drawings  of 
Howdy  Doody  in  three  area  newspapers  and 
called  attention  to  them  with  on-the-air  an- 
nouncements. Nearly  600  children  entered  the 
competition  for  a  wrist  watch  and  hat. 

KDRO-TV  INAUGURAL 

INTERVIEWS  with  the  public  with  the  partici- 
pants seeing  themselves  on  a  tv  set  highlighted 
the  inaugural  of  KDRO-TV  Sedalia,  Mo. 
Following  a  U.  S.  Marine  color  guard  opening 
and  a  short  formal  ceremony  by  the  mayor  of 
Sedalia  and  owner  Milton  Hinlein,  the  public 
was  invited  to  visit  the  studios.  People  were 
interviewed  on-the-air  and  allowed  to  see  them- 
selves on  a  tv  set.  A  continuous  line  streamed 
through  the  studios  during  the  four  days  of 
open  house,  according  to  the  station.  In  addi- 
tion, refreshments  were  served  and  a  first  hand 
look  at  the  KDRO-TV  in  action  was  viewed. 

WSBT-TV  'CINDERELLA  WEEKEND' 

NEW  contest  program,  Cinderella  Weekend, 
has  been  started  by  WSBT-TV  South  Bend,  Ind. 
In  progress  for  only  two  weeks  the  program 
now  has  a  backlog  of  five  weeks'  contestants, 
according  to  the  station.  Each  day  four  women 
appear  on  the  show  from  which  one  is  picked  as 
winner.  On  Friday  these  winners  appear  and  a 
weekly  winner  is  chosen.  The  grand  prize — an 
all-expense  paid  weekend  trip  for  two  to  New 
York — is  competed  for  by  the  weekly  winners 
at  the  end  of  the  month.  Women  in  the  South 
Bend  area  are  chosen  for  the  show  on  the  basis 
of  letters  they  write  the  station  telling  why  "I 
want  to  go  to  New  York  City." 

WNAO-TV  COVERAGE  INCREASE 

REPORT,  prepared  by  Avery-Knodel  Inc.,  sta- 
tion representative,  and  distributed  to  adver- 
tisers and  agencies,  declares  that  the  number  of 
homes  reached  by  WNAO-TV  Raleigh,  N.  C, 
has  increased  94%  in  the  last  few  months  as  a 
result  of  the  station's  recent  ten-fold  increase 
in  power  and  normal  tv  set  sale.  Titled  "There 
Is  Something  New  About  Raleigh-Durham,"  it 
is  the  latest  of  five  similar  studies  issued  in  as 
many  months.  The  report  includes  detailed 
county  market  statistics  and  comparisons  with 
previous  market  coverage  and  tv  set  circulation. 
It  points  out  that  during  the  past  year  of  opera- 
tion, WNAO-TV  has  evolved  a  format  suited 
to  the  area  through  programs  of  three  networks 
and  its  own  locally  produced  shows  which  pro- 
vide "front  yard"  reports  of  news,  weather  and 
community  affairs. 


AWARDS 


SIX  SHOWS  NAMED 
BY  'SAT.  REVIEW 

Public  interests  awards  go  to 
broadcast  programs  along 
with  citations  to  others  in  ad- 
vertising and  allied  fields. 

SIX  radio  and  television  shows  last  week  were 

selected  by  the  Saturday  Review  in  announcing 

its  Second  Annual  Awards  for  Distinguished 

Advertising  in  the  Public  Interest.   In  all,  26 

major  corporations  and  industry  associations 

were  honored. 

The  radio  and  television  programs  selected, 

networks,  sponsors,  and  citations,  follow: 

SEE  IT  NOW,  CBS-TV,  Aluminum  Co.  of 
America. 

(For  responsible  journalism  with  fine  institu- 
tional commercials.  The  sponsor  has  scrupulously 
maintained  the  correct  relation  with  the  direc- 
tors of  the  program,  has  permitted  skill,  intelli- 
gence, and  integrity  to  acquire  a  prominent  place 
in  television  production.) 

OMNIBUS,  CBS-TV,  Greyhound  Bus  Co.,  Scott 
Paper  Co.,  American  Machine  &  Foundry  Co., 
Kelvinator. 

(For  willingness  to  underwrite  above  average 
content  on  television  and  to  maintain  correct  re- 
lations between  sponsor  and  program  content,  to 
associate  themselves  with  a  program  which  broke 
through  established  formulas  to  please  the  judi- 
cious without  patronizing  the  larger  public.) 

NBC  SYMPHONY  WITH  TOSCANINI,  NBC-TV 
and  Radio,  Socony- Vacuum;  NBC-TV  OPERA, 
NBC-TV,  NBC. 

(For  distinguished  presentation  of  fine  music 
by  fine  artists.) 

50TH  ANNIVERSARY  SHOW,  CBS-TV,  NBC- 
TV,  Ford  Motor  Co. 

(For  superb  taste  in  presenting  light,  enter- 
taining Americana  on  a  national  scale  with  no 
overt  commercials.) 

DING  DONG  SCHOOL,  NBC-TV,  General  Mills. 

(For  genuinely  motivated  and  socially  con- 
structive pre-school  age  show.) 

The  following  programs  were  runners-up: 

VOICE  OF  FIRESTONE,  NBC,  NBC-TV,  Fire- 
stone Tire  and  Rubber  Co.  (now  ABC,  ABC-TV). 

(For  faithfully  adhering  to  the  standard  of 
making  available  to  the  public,  at  a  choice  eve- 
ning hour,  the  finest  musical  artists  in  a  repertory 
from  the  light  classics;  and  especially  for  gal- 
lantry above  and  beyond  the  call  of  a  sponsor's 
duty,  in  maintaining  this  standard  even  at  the 
cost  of  its  place  after  many  years  on  the  NBC 
program  schedule,  and  a  resultant  shift  to  the 
ABC  network.) 

THEATRE  GUILD  OF  THE  AIR,  ABC-TV, 
United  States  Steel. 

(For  consistent  production  excellence  with 
high-level  commercials.) 

HAMLET,  AMAHL  AND  THE  NIGHT  VISIT- 
ORS and  other  individual  productions,  NBC-TV, 
Hallmark  Greeting  Cards. 

(For  giving  talented  producers  and  players  an 
opportunity  to  create  serious  and  impressive 
works,  original  or  classic;  for  honorable  successes 
and  for  honorable  mistakes.) 


JAMES  W.  LUCAS  (r),  general  manager, 
on  behalf  of  KTAG-TV  Lake  Charles,  La., 
accepts  a  citation  of  the  Lake  Charles 
Assn.  of  Commerce  from  J.  Walker  Owens, 
general  manager  of  the  association,  for 
contributions  to  Lake  Charles  and  south- 
west Louisiana  during  its  seven  and  one- 
half  months  of  operation. 


MR.  MEYERS 


—  PROFESSIONAL  SERVICES  — 
Meyers  Forms  Research  Firm 

PERRY  MEYERS,  research  director  of  Allied 
Stores  Corp.  for  the  past  nine  years,  has  re- 
signed to  form  his  own  research  firm,  Perry 
Meyers  Inc.,  with 
headquarters  at  7 
Park  Ave.,  New 
York.  The  organiza- 
tion will  specialize 
in  the  analysis  of 
changes  in  the  con- 
sumer market  affect- 
ing retailers,  manu- 
facturers and  adver- 
tising media.  A 
member  of  the  New 
York  Economic 
Council  and  the 
Textile  Analysts 
Group,  Mr.  Meyers 
is  a  consultant  to  Fortune  magazine  on  its 
"Changing  American  Market"  series  and  chair- 
man of  the  subcommittee  on  planning  of  re- 
gional shopping  centers  of  the  National  Retail 
Dry  Goods  Assn.  Committee  on  the  Relations 
of  Dynamic  Retailing  in  the  Modern  Economy. 
He  has  been  retained  as  economic  consultant 
by  the  American  Retail  Federation. 

PROFESSIONAL  SERVICES  PEOPLE 

David  H.  Utley,  formerly  public  relations  ac- 
count executive,  West-Marquis  Inc.,  L.  A.,  to 
Ettinger  Co.,  Hollywood,  as  account  executive. 

Stanley  Morris,  formerly  publicist  with  Colum- 
bia Pictures  and  United  Artists,  Hollywood,  to 
Mickey  Gross-Len  Simpson,  public  relations 
firm,  same  city. 

Madelyn  Turtle,  producer,  KCOP  (TV)  Holly- 
wood, to  staff,  Gardner  &  Ross,  Beverly  Hills 
publicity  and  public  relations  firm. 

Gladys  Simon,  formerly  with  publications  dept., 
Douglas  Aircraft  Corp.,  L.  A.,  and  field  director, 
Facts  Consolidated,  same  city,  to  Gould,  Gleiss 
&  Benn  Inc.,  marketing  consultants,  that  city 
and  Chicago,  as  assistant  to  president. 

Julian  Olenick,  partner,  Stempel-Olenick  Agen- 
cy, Beverly  Hills,  and  Irving  Kumin,  owner 
of  another  Beverly  Hills  talent  agency,  form 
Kumin-Olenick  Agency  to  represent  tv  talent, 
with  offices  at  355  N.  Canon  Dr.  Telephone 
is  Crestview  4-5221. 

A.  Harry  Becker,  Washington,  D.  C,  radio-tv 
attorney,  father  of  boy,  July  20. 

Arthur  J.  (Mickey)  Freeman,  publicist,  Fola- 
dare,  Greer  and  Bock,  Hollywood  publicity  and 
public  relation  firm,  father  of  boy,  Brendan 
Michael. 

Mrs.  Benito  Gaguine,  wife  of  the  Washington 
radio-tv  lawyer,  injured  last  fortnight  when  her 
car  went  out  of  control  and  struck  a  parked 
car  and  tree.  Mr.  Gaguine  is  a  member  of  Fly, 
Shuebruk,  Blume  &  Gaguine. 

Josef  Israels,  Ruder  &  Finn,  N.  Y.,  public  rela- 
tions firm,  died  July  17. 

PROFESSIONAL  SERVICES 

Howard  G.  Mayer  &  Dale  O'Brien,  Hollywood 
and  Chicago  public  relations  firm,  incorporates 
as  Mayer  &  O'Brien  Inc.,  with  Mr.  Mayer  as 
board  chairman  and  Mr.  O'Brien,  in  charge  of 
Chicago  office,  as  president.  Paul  Simqu  re- 
mains manager  of  Hollywood  office. 

A.  A.  Schechter  Assoc.,  New  York  public  rela- 
tions firm,  moves  to  17  E.  48th  St.  Telephone 
is  Plaza  9-3420. 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  87 


SAARLAND  PIONEERS  COMMERCIAL  TV 


European  region's  video  will 
be  counterpart  of  U.  S.  system. 

SAARLAND,  the  small  independent  region  be- 
tween West  Germany  and  France,  is  on  its  way 
to  become  Europe's  first  area  with  fullscale 
commercial  television  [B«T,  June  21]. 

Saarland  television  was  launched  early  this 
year  by  Saarlaendische  Fernseh  A.  G.  and  has 
since  been  operated  under  the  name 
SAARLAND     of  Telesaar. 

Telesaar  has  a  weekly  schedule 
of  16  hours,  including  10  to  11  hours  of  feature 
films.  Total  weekly  operation  costs  are  from 
$23,800  to  $28,570,  and  only  small  revenue  is 
coming  in  yet  from  spot  advertisements.  This 
is  due  to  the  small  power  of  the  provisional 
transmitter  which  covers  only  the  area  of  the 
town  of  Saarbruecken. 

However,  a  second  much  more  powerful 
transmitter  will  be  constructed  shortly.  It  will 
be  at  the  Felsberg  Mountain  near  Saarlouis,  and 
according  to  the  Stockholm  European  Fre- 
quency Plan  the  station  will  have  a  power  of 
100  kw. 

The  power  of  100  kw  will  make  Telesaar  the 
only  international  commercial  television  station 
in  Europe.  It  will  reach  well  into  France,  West 
Germany  and  Luxembourg  besides  covering 
all  of  the  Saarland. 

A  major  stumbling  block  yet  to  be  overcome 
by  Telesaar  is  the  different  technical  television 
systems  used  in  France  and  Germany.  While 
West  Germany  has  adopted  the  615-line  system, 
France  is  using  819  lines. 


WANT  TO  SELL 
CANADA? 

One  radio  station 
covers  40%  of 
Canada's  retail 


sales 


CFRB 

TORONTO 

50,000  WATTS,  1010  K.C. 

CFRB  covers  over  1/5  the  homes  in 
Canada,  covers  the  market  area  that 
accounts  for  40%  of  the  retail  sales. 
That  makes  CFRB  your  No.  1  buy  in 
Canada's  No.  1  market. 


REPRESENTATIVES 
United  States:  Adam  J.  Young  Jr.,  Incorporated 
Canada:  All-Canada  Radio  Facilities,  Limited 


Technically  speaking,  the  problem  of  the  two 
different  systems  can  be  solved  by  a  simple 
adapter  which  actually  is  in  use  in  some  cases 
in  the  Saarland  where  both  French  and  Ger- 
man stations  can  be  received. 

Up  to  now  Telesaar  has  used  the  819-line 
system  but  it  is  very  likely  that  the  company 
will  do  something  about  its  615-line  audience  in 
West  Germany  when  the  100  kw  station  starts 
operations. 

Telesaar  has  been  seeking  close  connections 
to  a  television  station  project  in  Monte  Carlo, 
Monaco.  Monaco  is  the  smallest  independent 
European  country,  and  there  are  plans  to  set  up 
another  continental  commercial  television  sta- 
tion there  soon.  Close  cooperation  of  the  two 
stations  has  been  promoted  by  Television  Euro- 
peenne,  Paris,  France,  a  private  company  which 
is  active  in  various  fields  of  commercial  tele- 
vision. 

Shareholders  of  Telesaar  are  a  group  of  15 
French,  Belgian  and  American  businessmen. 
The  company  is  capitalized  at  about  $43,000, 
and  there  are  close  connections  to  Radio 
Reklame  G.m.b.H.,  a  Saarland  advertising 
agency  which  has  sole  radio  advertising  rights 
at  the  Saar  radio  stations,  and  the  Saarlaendische 
Rundfunkverwaltung  which  is  a  semi-official 
body  running  the  Saar  radio  stations. 

Canadian  Viewing  Report 
Shows  U.S.  Shows  on  Top 

AMERICAN  network  and  film  shows,  with 
local  and  network  sports,  ranked  most  popular 
with  television  viewers  in  the  first  week  of 
July  in  most  parts  of  Canada,  according  to  the 
Teleratings  report  of  Elliott-Haynes 
CANADA  Ltd.,  Toronto. 

In  the  Toronto-Niagara  district, 
where  three  stations  now  compete  for  the  most 
densely  saturated  tv  set  audience  in  Canada 
(about  half  the  sets  in  the  country),  WBEN- 
TV  Buffalo  still  maintained  the  largest  per- 
centage of  the  audience.  Top  shows  seen  by 
Canadians  on  the  Buffalo  station  were  Top 
Plays  of  1954  rating  57.1,  Truth  or  Conse- 
quences 54.6,  Kraft  Theatre  51.8,  Premier 
Theatre  49.9  and  Summer  Playhouse  48.3. 

On  CBLT  (TV)  Toronto,  the  top  shows 
were  Toast  of  the  Town  34.5,  Four  Star  Play^ 
house  27.9,  Times  Square  Playhouse  24.9, 
Ladies  Fastball  24.3  (Canadian)  and  Our  Miss 
Brooks  22.9.  On  CHCH-TV  Hamilton,  the 
top  shows  were  House  of  Chills  14.3,  Feature 
Film  13.6,  Charlie  Chan  Theatre  12.2,  Inner 
Sanctum  11  and  Kraft  Theatre  10.9. 

In  Montreal,  with  both  English  and  French 
stations,  top  programs  on  CBMT  (TV)  (Eng- 
lish) were  Four  Star  Playhouse  81.4,  Toast  of 
the  Town  79.9,  Life  with  Elizabeth  73.3,  Duffy's 
Tavern  73  and  Feature  Film  70.5. 

At  CBUT  (TV)  Vancouver,  the  top  shows 
were  Swimming  Trials  (Canadian)  43.9,  Our 
Miss  Brooks  39.3,  Living  39.1  (Canadian), 
Jackie  Gleason  Show  37.9  and  Stock  Car  Races 
37.7  (Canadian). 

Independent  CFCM-TV  on  Air 

CFCM-TV  Quebec,  ch.  4,  went  on  the  air 
July  22,  the  first  independent  tv  station  in 

Quebec  province  and  the  first  in 
CANADA       the    province    outside  Montreal. 

The  station  will  have  both  English 
and  French  language  programs.  Jos.  A.  Hardy 
&  Co.,  Montreal,  is  exclusive  Canadian  repre- 
sentative. 


MOHAMAD  REZA  ATEFI  (c),  director  of 
the  Tehran  Air  Forces  radio  station,  ex- 
amines the  inside  of  a  tv  camera  at  WBTV 
(TV)  Charlotte,  N.  C.  Explaining  the  cam- 
era's operation  are  Frank  Bateman  (I), 
WBT-WBTV  engineer,  and  Thomas  G. 
Callahan,  WBTV  audio-video  supervisor. 
The  State  Dept.  arranged  Mr.  Atefi's  tour 
through  the  station. 

British  Unions  Threaten 

A  THREAT  to  retaliate  if  Hollywood  unions 
stop  American  film  companies  from  producing 
U.  S.  tv  programs  in  Britain  has  been  made  by 
four  British  labor  unions,  representing  all  seg- 
ments of  that  country's  film  mak- 
BRITAIN  ing.  The  British  unions  are  con- 
cerned with  reports  that  the  Film 
Council  of  the  AFL  was  insisting  that  Ameri- 
can productions  in  Britain  be  returned  to  the 
U.  S.  The  statement  pointed  out  that  with  the 
advent  of  British  commercial  tv,  it  was  likely 
that  even  more  American  tv  films  would  be 
used  in  Britain  than  in  the  past.  However,  it 
declared  that  "counter-measures"  would  be 
taken  .  .  .  "if  the  restrictionist  attitude  of  the 
Hollywood  council  is  maintained." 

CJBR-TV  Sets  First  Rates 

CJBR-TV  Rimouski,  Que.,  ch.  3,  scheduled 
to  go  on  the  air  late  this  summer,  has  issued 
its  first  rate  card  with  Class  A  time  starting 

at  $200  an  hour.  The  station  will 
CANADA       have  RCA  equipment  and  a  tower 

1.257  ft.  above  sea  level.  Andre 
Lecomte,,  manager  of  CJBR  Rimouski,  will 
also  be  manager  of  CJBR-TV,  with  Francois 
Raymond  as  program  director.  The  station 
will  be  represented  in  Canada  by  Horace  N. 
Stovin  Ltd.,  Toronto,  and  in  the  U.  S.  by  Adam 
Young  Inc.,  New  York. 


RESULTS? 

THAT'S  US 

C  HN  S 

HALIFAX  NOVA  SCOTIA 

Maritimes  Busiest  Station 
5000  WATTS— NOW! 

Interested?  Ask 
JOS.  WEED  &  CO. 
350  Madison  Ave.,  New  York 


Page  88    «    August  2,  1954 


Broadcasting    •  Telecasting 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •  T) 

July  22  through  July  28 
Includes  data  on   new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 


Elliott-Haynes  Taking 
Canadian  Tv  Set  Count 

A  SURVEY  is  being  made  this  summer 
throughout  most  of  Canada  by  Elliott-Haynes 
Ltd.,  Toronto,  to  determine  the  number  of  tv 
homes  in  each  area.   Audience  measurements 

are  being  made  at  Montreal  for 
CANADA      both  English  and  French  language 

groups  (present  estimate  for  the 
75-mile  Montreal  area — 166,000  sets),  at  Ot- 
tawa (38,500  sets  are  estimated  with  a  50-mile 
radius),  at  Toronto  (180.000  tv  homes),  in  the 
Hamilton-Niagara  area  (present  estimate,  96,- 
500  sets),  in  the  Kitchener-Waterloo  area  (an 
estimated  22,500  sets),  in  London,  Ont,  and 
five  surrounding  counties  (an  estimated  27,000 
sets),  in  Windsor,  Ont.  (opposite  Detroit)  and 
three  counties  (81,200  tv  homes)  and  Van- 
couver (estimated  29.400  tv  homes).  Surveys 
also  are  to  be  made  at  St.  John,  Winnipeg  and 
Sudbury.  The  complete  report  on  tv  homes  in 
Canada  will  be  ready  in  September. 

Six  Agencies  Join  CARTB 

SIX  MORE  advertising  agencies  have  been 
enfranchised  by  the  Canadian  Assn.  of  Radio 
&  Television  Broadcasters,  Ottawa,  bringing 
the  total  to  59  Canadian  and  U.  S. 
CANADA  agencies.  Latest  agencies  to  be  ad- 
mitted are  Nattal  &  Maloney  Ltd., 
Montreal;  S.  W.  Caldwell  Ltd.,  Toronto:  Garry 
J.  Carter  of  Canada  Ltd.,  Toronto;  Ardiel  Ad- 
vertising Agency,  Toronto;  Dominion  Broad- 
casting Co.,  Toronto,  and  Whitehall  Broadcast- 
ing Co.,  Montreal. 

Canadian  Code  in  Prospect 

PLANS  ARE  UNDERWAY  to  set  up  an  in- 
dustry advertising  code  committee  to  pass  on 
continuity  which  station  managers  feel  exag- 
gerates claims  or  is  in  bad  taste.  The 
CANADA  advertising  standards  code  committee 
of  the  Canadian  Assn.  of  Radio  & 
Television  Broadcasters,  under  chairmanship  of 
J.  A.  Hammond,  CFCF  Montreal,  is  now  can- 
vassing CARTB  members  on  the  establishment 
of  the  code  committee. 


BBC  Looks,  Likes 

AS  PART  of  a  two-week  tour  of  Ameri- 
can television  facilities,  a  group  of  BBC 
executives  inspected  DuMont  Network's 
New  York  Tele-Centre  and  reported 
"great  interest"  in  the  new  features  of 
the  building.  Executives  revealed  later 
that  the  proposed  studio  control  room 
layout  for  BBC's  new  tv  studios  in  White 
City,  London,  would  be  patterned  after 
the  Tele-Centre's  split  arrangement. 

The  BBC  group  included  R.  H.  Howell, 
chief  of  building  construction  and  main- 
tenance; H.  W.  Baker,  supervising  engi- 
neer of  the  BBC's  television  studios; 
S.  W.  Watson,  head  of  television  design 
engineering;  R.  H.  Mannons,  head  of 
television  planning  and  installation,  and 
Reginald  Patrick,  chief  engineer  for 
BBC's  New  York  office.  Guiding  the 
group  through  the  Tele-Centre  were  Rod- 
ney D.  Chipp,  DuMont's  director  of 
engineering;  Harry  C.  Millholand,  man- 
ager of  technical  a  operations,  and  John 
Morrisey,  international  division,  Allen 
B.  DuMont  Labs. 


FCC  Commercial  Station  Authorizations 
As  of  June  30,  1954  * 


AM  FM  TV 

Licensed  (all  on  air)  2,565  529  104 

CPs  on  air  18  24  t298 

CPs  not  on  air  114  16  171 

Total  on  air  2,583  555  402 

Total  authorized  2,697  569  573 

Applications  in  hearing  129  4  183 

New  station  requests  156  5  14 

Facilities  change  requests  132  12  23 

Total  applications  pending  722  104  219 

Licenses  deleted  in  June  10  0 

CPs  deleted  in  June  2  0  7 


*  Does  not  include  noncommercial  educational 
fm  and  tv  stations. 

t  Authorized  to  operate  commercially. 

*        *  * 

Am  and  Fm  Summary  through  July  28 


Appls.  In 

On                                Pend-  Hear- 

Air      Licensed     CPs      ing  ing 

Am         2,589          2,573           144           164  129 

Fm            559             534            42              8  4 


ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

GRANTS 

Portland,  Ore. — Oregon  Television  Inc.  granted 
vhf  ch.  12  (204-210  mc);  ERP  316  kw  visual,  158 
kw  aural;  antenna  height  above  average  terrain 
1,014  ft.,  above  ground  280  ft.     Estimated  con- 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  7  7,  7952: 

vhf       uhf  Total 

Commercial                           250          308  5581 

Educational                             14            18  32 

Total  Operating  Stations  in  U.  S.: 

vhf        uhf  Total 

Commercial  on  air                262          117  379 

Noncommercial  on  air           3            4  7 


Applications  filed  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

923 

337 

715 

526 

1,2422 

Educational 

55 

28 

27 

553 

Total 

978 

337 

743 

553 

1,297' 

1  Ninety-one 

CPs 

(16  vhf, 

75  uhf) 

have 

been 

returned. 

2  One  applicant  did  not  specify  channel. 

3  Includes  32  already  granted. 
1  Includes  590  already  granted. 

*        *  * 


struction  cost  $413,579,  first  year  operating  cost 
$250,000.  revenue  $175,000.  Post  office  address: 
1003  Loyalty  Bldg.,  Portland.  Studio  location: 
Block  92,  Holladay's  Addition.  Transmitter  loca- 
tion: 4854  S.  W.  19th  St.  Geographic  coordinates 
45°  29'  19"  N.  Lat.,  122°  41'  40"  W.  Long.  Trans- 
mitter DuMont,  antenna  RCA.  Legal  counsel 
M.  R.  Barnes,  Washington.  Consulting  engineer 
John  Mullaney,  Washington.  Principals  include 
President  Henry  A.  White  (15.1%),  former  execu- 
tive vice  president  and  general  manager  of  Com- 
mercial Iron  Works,  foundry  and  ship  building 
firm;   Vice  President-Treasurer   Stephen  Eberly 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  89 


Thompson  (15.1%),  lumber  executive;  Secretary 
Robert  L.  Sabin  (7.6%),  attorney;  Director  Julius 
L.  Meier  Jr.  (22.6%),  divisional  merchandise  man- 
ager, Meier  &  Franks  Co.,  department  store; 
William  A.  Healy  (15.1%),  vice  president  in  charge 
of  sales,  Doernbecher  Mfg.  Co.  Granted  July  27. 

Big  Spring,  Tex.— Big  Spring  Bcstg.  Co.  (KBST) 
granted  vhf  ch.  4  (66-72  mc);  ERF  1.33  kw  visual, 
0.802  kw  aural;  antenna  height  above  average  ter- 
rain 323  ft.,  above  ground  440  ft.  Estimated  con- 
struction cost  $129,707.60,  first  year  operating  cost 
$144,000,  revenue  $150,000.  Post  office  address 
P.  O.  Box  1632,  Big  Spring.  Studio  and  trans- 
mitter location  600  Kentucky  Way,  Big  Spring. 
Geographic  coordinates  32°  15'  16"  N.  Lat.,  101° 
26'  44"  W.  Long.  Transmitter  and  antenna  RCA. 
Legal  counsel  Eugene  L.  Burke,  Washington. 
Consulting  engineer  Commercial  Radio  Equip- 
ment Co.,  Washington.  Principals  include  Presi- 
dent William  J.  Wallace  (40%);  Vice  President 
Howard  Barrett  (20%),  general  manager  and 
8%  stockholder  of  KRBC  Abilene,  Tex.;  Secre- 
tary-Treasurer Lewis  O.  Seibert  (20%),  owner  of 
KGKL  San  Angelo,  secretary-treasurer  and  45% 
stockholder  KPLT  Paris,  Tex.    Granted  July  22. 

APPLICATION 

Providence,  R.  I. — E.  Anthony  &   Sons  Inc., 

vhf  ch.  12  (204-210  mc);  ERP  316  kw  visual,  158 
kw  aural;  antenna  height  above  average  terrain 
882  ft.,  above  ground  827  ft.  Estimated  construc- 
tion cost  $967,000,  first  year  operating  cost  $800,000, 
revenue  $1,000,000.  Post  office  address  555  Pleas- 
ant St.,  New  Bedford.  Mass.  Studio  location  to 
be  determined.  Transmitter  location  in  Dighton 
town  at  the  intersection  of  Williams  &  Wellington 
Sts.  Geographic  coordinates  41°  49'  54.5"  N.  Lat., 
71°  09'  46"  W.  Long.  Transmitter  and  antenna 
RCA.  Legal  counsel  Hogan  &  Hartson,  Washing- 
ton. Consulting  engineer  Jansky  &  Bailey  Inc., 
Washington.  Applicant  is  owner  and  operator 
of  WNBH-WNBR  (FM)  New  Bedford,  Mass.,  and 
WOCB-AM-FM  West  Yarmouth,  Mass.,  publisher 
of  Standard-Times  in  New  Bedford  and  Cape  Cod 
Standard-Times  in  Hyannis,  Mass.  Principals  in- 
clude President  Mayhew  R.  Hitch  (0.1%),  former 
Probate  Court  judge;  Vice  President-Treasurer 
Basil  Brewer  (58.91%),  publisher  and  manager  of 
applicant's  enterprises,  and  Joseph  P.  Dunn 
(5.94%),  attorney.  Simultaneously  with  the  filing 
of  this  application,  applicant  requested  deletion 
of  its  CPs  for  ch.  50  WBOS-TV  Boston  and  ch. 
28  WTEV-TV  New  Bedford.    Filed  July  26. 


Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

KATV   (TV)   Pine   Bluff,   Ark.— Central-South 

Sales  Co.  granted  mod.  of  CP  for  ch.  7  to  change 
ERP  to  170  kw  visual  and  89.1  kw  aural.  Granted 
July  19;  announced  Julv  27. 

KHSL-TV  Chico,  Calif.— Golden  Empire  Bcstg. 
Co.  granted  mod.  of  CP  for  ch.  12  to  change 
transmitter  location  to"  2.2  miles  N.  of  Cohasset 
School  on  Cohasset  Rd.;  antenna  height  above 
average  terrain  1,260  ft.  Granted  July  21;  an- 
nounced July  27. 

KALB-TV  Alexandria,  La. — Alexandria  Bcstg. 
Co.  granted  mod.  of  CP  for  ch.  5  to  change  ERP 
to  28.2  kw  visual,  15.1  kw  aural;  antenna  height 
above  average  terrain  550  ft.  Granted  July  21; 
announced  July  27. 

WTVN  (TV)  Columbus,  Ohio— WTVN  Inc. 
granted  mod.  of  CP  for  ch.  6  to  change  trans- 
mitter location  to  Obetz  Rd.  between  Parsons 
Ave.  and  Lockbourne  Rd.;  antenna  height  above 
average  terrain  570  ft.  Granted  July  22;  an- 
nounced July  27. 


CP — construction  permit.  DA — directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,   kw  —  kilowatts,   w  —  watts,   mc  — 


APPLICATION 

WAGA-TV    Atlanta,    Ga.— Storer    Bcstg.  Co. 

seeks  CP  for  ch.  5  to  change  transmitter  location 
to  BriarclifT  Rd.  near  Emory  Rd.;  antenna  height 
above  average  terrain  1,076.    Filed  July  27. 

CALL  LETTERS  ASSIGNED 

WTVY  (TV)  Dothan,  Ala— Ala-Fla-Ga  Televi- 
sion Inc.,  ch.  9 

WMFJ-TV  Daytona   Beach,  Fla. — Telrad  Inc., 

ch.  2. 

WTVS  (TV)  Detroit,  Mich.— Detroit  Educational 
Television  Foundation,  noncommercial  educa- 
tional ch.  56. 

WTVG  (TV)  Mansfield,  Ohio— Fergum  Theatres 
Inc.,  ch.  36. 

WTVN-TV  Columbus,  Ohio — WTVN  Inc.,  ch.  6. 
Changed  from  WTVN  (TV). 

New  Am  Stations  .  .  . 


ACTIONS  BY  FCC 

Ripley,  Tenn. — Earl  W.  Daly  tr/as  West  Tenn. 
Radio  Service  granted  1570  kc  250  w  daytime. 
Post  office  address  1547  Maplewood,  Memphis, 
Tenn.  Estimated  construction  cost  $9,228,  first 
year  operating  cost  $24,000,  revenue  $36,000.  Mr. 
Daly  is  employed  as  general  supply  clerk  at  U.  S. 
Naval  Air  Station,  Memphis.   Granted  July  28. 

Killeen,  Tex. — Highlite  Bcstg.  Co.  granted  1050 
kc,  250  w,  daytime;  estimated  construction  cost 
$17,450,  estimated  first  year  operating  cost  $33,600, 
estimated  first  year  revenue  $52,800.  Partners  are 
William  A.  Lee  (33y3%),  operating  manager  Ar- 
row Coach  Lines,  Brownwood,  Tex.,  and  general 
manager-partner  of  Arroway  Coaches,  Brown- 
wood;  A.  W.  Stewart  (33V3%),  chief  engineer 
KBWD  Brownwood,  partner  in  Stewart  &  Stewart 
(radio  consulting  engineers),  and  20%  owner 
KSTA  Coleman,  Tex.,  KGNB  New  Braunfels, 
Tex.,  and  in  Eastland  County  Bcstg.  Co.  (appli- 
cant for  station  at  Eastland,  Tex.),  and  Franklin 
T.  Wilson  (33 Y3%),  general  manager  and  20% 
owner  KGNB  New  Braunfels.    Granted  July  21. 

Chippewa  Falls,  Wis. — Harold  R.  Murphy  d/b 
as  Chippewa  Falls  Bcstg.  Co.  granted  1150  kc,  1 
kw  daytime.  Post  office  address  %  Charles  E. 
Brennan,  3666  S.  17th  St.,  Milwaukee.  Esti- 
mated construction  cost  $22,850,  first  year  oper- 
ating cost  $48,000,  revenue  $60,000.  Mr.  Murphy 
is  president-50%  owner  North  Shore  Pub.  Co.,  sec- 
retary-minority stockholder  WMAW  Menominee. 
Mich.,  WDUZ  Green  Bay,  Wis.;  secretary-treas- 
urer-46.7%  stockholder  WIGM  Medford,  WPFP 
Park  Falls,  and  WLDY  Ladysmith,  all  Wis. 
Granted  July  28. 

APPLICATIONS 

Clifton,  Ariz. — Henry  Chester  Darwin  d/b  as 
Darwin  Bcstg.  Co.,  1340  kc,  250  w  unlimited. 
Post  office  address  Box  1394,  Banning,  Calif. 
Estimated  construction  cost  $8,410,  first  year  op- 
erating cost  $21,600,  revenue  $27,000.  Mr.  Darwin 
is  owner  of  KPAS  Banning,  Calif.    Filed  July  22. 

East  Hartford,  Conn. — Regional  Bcstg.  Co. 
(WACE  Chicopee,  Mass.),  1230  kc  250  w  unlim- 
ited. Post  office  address  164  N.  Elm  St.,  Man- 
chester, Conn.  Estimated  construction  cost 
$19,300,  first  year  operating  cost  $65,000,  revenue 
$75,000.  Principals  include  President  David  Hayes 
(%)',  and  Treasurer  John  S.  Begley  (%).  Filed 
July  22. 

Laurel,  Miss. — Carroll  F.  and  D.  N.  Jackson 
d/b  as  American  Southern  Bcstrs.,  790  kc,  1  kw 
daytime.  Post  office  address  118  W.  Kingston  St., 
Laurel.    Estimated  construction  cost  $3,900,  first 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


year  operating  cost  $20,000,  revenue  $35,000.  Prin- 
cipals include  Carrol  F.  Jackson  (V2),  pastor, 
and  Dr.  D.  N.  Jackson  (%.),  president  of  Conway 
(Ark.)  Baptist  College.    Filed  July  22. 

Columbia,  Mo. — Cecil  W.  Roberts,  1580  kc,  250  w 
daytime.  Post  office  address  909  Michigan  Ave., 
Farmington,  Mo.  Estimated  construction  cost 
$11,000,  first  year  operating  cost  $30,000,  revenue 
$40,000.  Mr.  Roberts  is  owner  of  KREI  Farming- 
ton,  Mo.,  KCHI  Chillicothe,  Mo.,  KCLO  Leaven- 
worth, Kan.,  KCRB  Chanute.  Kan.,  and  WBLN- 
TV  Bloomington,  111.   Filed  July  26. 

Vinita,  Okla. — John  M.  Mahoney  and  John  Q. 
Adams  d/b  as  Vinita  Bcstg.  Co.,  1470  kc,  500  w 
daytime.  Post  office  address  %  John  Q.  Adams, 
Box  495,  Vinita.  Estimated  construction  cost 
$14,841,  first  year  operating  cost  $37,000,  revenue 
$50,000.  Principals  include  John  M.  Mahoney 
(Vz),  appliance  store  owner,  and  John  Q.  Adams 
(1/2),  attorney.    Filed  July  21. 

Jackson,  Tenn. — Dr.  Alexander  Leech  and  Wil- 
liam E.  Leech  d/b  as  Jackson  Bcstg.  Co.,  1460  kc, 
1  kw  daytime.  Post  office  address  Elks  Building, 
Jackson.  Estimated  construction  cost  $15,500, 
first  year  operating  cost  $30,000,  revenue  $42,000. 
Principals  include  Dr.  Alexander  Leech  (V2), 
vetinary  clinic,  and  William  E.  Leech,  attorney. 
Filed  July  21. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

WCTA  Andalusia,  Ala. — Andalusia  Bcstg.  Co. 

granted  CP  to  change  from  1340  kc  250  w  un- 
limited to  920  kc,  1  kw  day,  500  w  night,  direc- 
tional.   Granted  July  28. 

WICH  Norwich,  Conn. — Eastern  Conn.  Bcstg. 
Co.  granted  CP  to  change  from  1400  kc  250  w 
unlimited  to  1310  kc  1  kw  unlimited,  directional. 
Granted  July  28. 

WMAW  Menominee,  Mich. — Green  Bay  Bcstg. 
Co.  granted  mod.  of  CP  to  increase  power  from 
100  w  to  250  w  on  1340  kc  unlimited.  Granted 
July  28. 

KLRS  Mountain  Grove,  Mo. — Kickapoo  Prairie 

Bcstg.  Co.  granted  mod.  of  CP  to  change  trans- 
mitter location  to  State  Hwy.  A,  0.6  mile  N.  of 
Mountain  Grove;  studio  location  to  corner  of 
9th  St.  and  Hubbard  Ave.  in  N.E.  corner  of  Mt. 
Grove.    Granted  July  23;  announced  July  27. 

KLIQ  Portland,  Ore". — Mercury  Bcstg.  Co.  grant- 
ed authority  to  remain  silent  for  period  of  90 
days  from  July  12.  Granted  July  23;  announced 
July  27. 

KNEW  Spokane,  Wash. — Inland  Empire  Bcstg. 

Co.  granted  CP  to  change  to  directional  night  on 
790  kc  5  kw  unlimited.    Granted  July  28. 

Existing  Fm  Station  .  .  . 

ACTION  BY  FCC 

WJTN-FM  Jamestown,  N.  Y. — James  Bcstg.  Co. 

granted  request  to  cancel  CP  to  move  antenna. 
Granted  July  19;  announced  July  27. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

KWID  (1  and  2)  San  Francisco,  Calif.,  Associated 
Bcstrs.  Inc. — Granted  assignment  of  CP's  of  these 
two  international  broadcast  stations,  both  in  San 
Francisco,  to  International  Bcstg.  Corp.  All  stock 
in  both  corporations  is  owned  by  Wesley  I. 
Dumm.    Granted  July  22. 

Aurora,  Colo. — Arline  S.  Hodgins  granted  vol- 
untary assignment  of  permit  for  new  am  station 
on  1430  kc  to  David  M.  Segal  tr/as  Mid-America 
Bcstg.  Co.  for  $3,000.  Mr.  Segal  is  owner  of 
KUDL  Kansas  City,  Mo.,  KDKD  Clinton,  Mo., 
77y2%  owner  WGUM  Greenville,  Miss.,  and  79% 
owner  KTFS  Texarkana,  Tex.    Granted  July  28. 

WOPA-AM-FM  Oak  Park,  111.— Richard  Good- 
man, Mason  Loundy,  Oak  Park  Arms  Hotel  Inc. 
and  Egmont  Sonderling  d/b  as  Village  Bcstg.  Co. 
granted  voluntary  assignment  of  license  to  Rich- 
ard Goodman,  Mason  Loundy  and  Egmont  Son- 
derling d/b  as  Village  Bcstg.  Co.  through  sale  of 
35%  interest  by  Oak  Park  Arms  Hotel  to  Richard 
Goodman  for  $39,952.  Mr.  Goodman  will  now 
own  55%.    Granted  July  23;  announced  July  27. 

KOLN-TV  Lincoln,  Neb. — Cornhusker  Radio  & 
Tv  Corp.  granted  assignment  of  CP  for  ch.  12  to 
Byron  J.  Dunn,  Trustee,  with  eventual  operation 
by  the  U.  of  Nebraska,  which  is  not  prepared  to 
assume  direct  ownership  presently.  Granted 
July  28.  ^  , 

WSYR-AM-FM-TV  Syracuse,  N.  Y.— Central 
N.  Y.  Bcstg.  Corp.  granted  voluntary  relinquish- 
ment of  control  by  Samuel  I.  Newhouse  through 
sale  of  44.6  %  interest  to  his  sons  Samuel  I.  New- 
house  Jr.  and  Donald  E.  Newhouse  for  $563,500. 
Mr.  Newhouse  will  now  own  44.1%  interest  and 
his  sons  will  each  own  26.6%  interest.  Granted 
July  19;  announced  July  27. 


HERBERT  STEWART 

TELEVISION  CONSULTANT 
Experienced  In  Ail  Phases 

•  Applications 

•  New  Stations 

•  Established  TV  Stations 
P.  O.  Box  2440  Phone  26262 

Miami.  Florida 


ALLEN  KANDER 

CM^cfoUalor 

FOR    THE    PURCHASE    AND  SALE 
DF    RADID    AND  TELEVISION 
STATIDNS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia  Savings   Bank  Bldg.    •    Atlanta   3,  Ga., 

LAmar  2036 


Abbreviations: 


Page  90    •    August  2,  1954 


Broadcasting    •  Telecasting 


WGLV    (TV)    Easton,    Pa. — Easton    Pub.  Co. 

granted  assignment  of  CP  for  uhf  ch.  57  to  wholly 
owned  subsidiary  WGLV  Inc.  Granted  July  23; 
announced  July  27. 

WIAC  Santurce,  P.  R—  Radio  Station  WIBS 
Inc.  granted  voluntary  relinquishment  of  control 
by  Jose  E.  del  Valle  through  sale  of  12y2%  in- 
terest for  $15,000  to  WIAC  chief  engineer  Tomaz 
Muniz  who  will  now  own  25^  interest.  Granted 
Julv  19;  announced  July  27. 

YVBEU  Beaufort,  S.  C. — Louis  M.  Neale  Jr.  and 
John  M.  Trask  d/b  as  Beaufort  Bcstg.  Co.  granted 
assignment  of  license  to  Beaufort  Bcstg.  Co.  for 
S20.900.  John  M.  and  Flora  G.  Trask  will  now 
be  sole  owners.    Granted  July  28. 

WTSK-TV  Knoxville,  Tenn.-Tv  Service  of 
Knoxville  Inc.  granted  assignment  of  license  for 
uhf  ch  26  facility  to  South  Central  Bcstg.  Corp. 
(WIKY-AM-FM  Evansville.  Ind.)  for  assumption 
of  obligations  in  amount  not  exceeding  $216,500. 
Principals  include  President  John  A.  Engelbrecht 
[39.6%);  Vice  President  George  F.  Stoltz  (39.6%), 
and  Secretary-Treasurer  Eileen  O.  Stoltz  (0.5%). 
Granted  July  28. 

APPLICATIONS 

KOCS,  KEDO-FM  Ontario,  Calif.— The  Daily 
Report  Co.  seeks  voluntary  assignment  of  li- 
cense to  identical  stockholders  and  James  Quay 
House  who  purchases  2%  interest  from  Mrs. 
Jerene  Appleby  Harnish  for  S9.854.  Mr.  Quay  is 
managing  editor  of  The  Daily  Report.  Filed 
July  23. 

WJBF  Augusta,  Ga.— Georgia-Carolina  Bcstg. 
Co.  seeks  voluntary  assignment  of  license  to 
Media  Inc.  for  8125,000.  Principals  include  Presi- 
dent V.  E.  Fountain  Sr.  (30%),  president-36% 
stockholder  WCPS-AM-FM  Tarboro,  N.  C.  and 
16%  stockholder  WOXF  Oxford,  N.  C;  Vice  Pres- 
ident-Treasurer J.  T.  Snowden  Jr.  (15%),  man- 
ager WCPS,  and  Secretary  H.  Vinxon  Bridgers 
(15%),  attorney.    Filed  July  23. 

KFWR  Grangeville,  Idaho — Far  West  Radio 
Inc.  seeks  voluntary  transfer  of  control  of  per- 
mittee to  Hub  and  Helen  H.  Warner  through 
purchase  of  23  interest  from  Eugene  Pournell 
and  James  S.  Cooper  for  $803.  Hub  Warner  is 
radio  announcer  KSPO  Spokane,  Wash.,  and 
Helen  Warner  is  radio  communications  specialist 
for  CAA.    Filed  July  22. 

KMDO  Ft.  Scott,  Kan. — Lloyd  C.  McKenney  and 
John  Joseph  Daly  d/b  as  Carthage  Bcstg.  Co. 
seek  voluntary  assignment  of  CP  to  Lloyd  C. 
McKenney  tr/as  Ft.  Scott  Bcstg.  Co.  Upon  dis- 
solution of  partnership  Mr.  Daly  receives  KDMO 
Carthage,  Mo.,  and  Mr.  McKenney  also  receives 
KRMO  Monett,  Mo.    Filed  July  21. 

KDMO  Carthage,  Mo.— Lloyd  Clinton  McKenney 
and  John  Joseph  Daly  d/b  as  Carthage  Bcstg.  Co. 
seek  voluntary  assignment  of  license  to  John 
Joseph  Daly  tr/as  Carthage  Bcstg.  Co.  This  is 
dissolution  of  partnership  with  Mr.  McKenney 
receiving  KRMO  Monett,  Mo.,  and  KMDO  Ft. 
Scott,  Kan.   Filed  July  21. 

KRMO  Monett,  Mo. — Lloyd  C.  McKenney  and 
John  Joseph  Daly  d/b  as  Carthage  Bcstg.  Co. 
seek  assignment  of  license  to  Lloyd  C.  McKenney 
tr/as  Monett  Bcstg.  Co.  This  is  part  considera- 
tion of  the  dissolution  of  the  partnership  with 
Mr.  Daly  receiving  KDMO  Carthage.  Mr.  Mc- 
Kenney also  receives  KMDO  Ft.  Scott,  Kan. 
Filed  July  21. 

Hearing  Cases  .  .  . 

INITIAL  DECISION 

Notre  Dame-South  Bend,  Ind. — New  tv,  uhf  ch. 

46.  FCC  Hearing  Examiner  Basil  P.  Cooper  is- 
sued his  initial  decision  looking  towards  grant 
of  the  application  of  Michiana  Telecasting  Corp. 
for  permit  to  construct  new  television  station 
on  ch.  46  serving  the  Notre  Dame-South  Bend, 
Ind.,  area,  with  principal  studio  at  Notre  Dame, 
Ind.,  and  denial  of  competing  application  of 
South  Bend  Bcstg.  Corp.    Action  July  28. 

OTHER  ACTIONS 

KNGS  Hanford,  Calif.— FCC,  by  order,  granted 
petition  of  the  Chief  of  the  Broadcast  Bureau  to 
modify  issues  and  add  Station  KXXL  Monterey, 
Calif.,  as  a  party  to  the  proceeding  in  re  appli- 
cation of  KNGS  Hanford,  Calif.,  for  CP  to  in- 
crease power  from  5  kw  to  1  kw  operating  on 
620  kc,  which  was  designated  for  hearing  Feb. 
24.    Action  July  26. 

Daytime  Skywave  Proceeding — FCC  changed 
the  date  for  filing  comments  from  Aug.  2  to  Oct. 
15  and  the  date  for  filing  replies  to  Nov.  1. 
Action  July  22. 


WORLD  FAMOUS 


STANCIL-(( 


/ 

/921  N.  Highland  Hollywood  38,  Cali< 


Jacksonville,  Fla.— Ch.  12  proceeding.  FCC, 
by  memorandum  opinion  and  order,  granted  an 
appeal  by  Florida-Georgia  Television  Co.  from 
an  examiner's  order  denying  its  petition  for 
leave  to  amend  its  tv  application  to  change  an- 
tenna height  from  549  to  1,000  ft.,  and  accepted 
the  proffered  amendment.  Florida-Georgia  is  in 
consolidated  proceeding  with  applications  of 
City  of  Jacksonville  and  Jacksonville  Broadcast- 
ing Corp.,  for  ch.  12  in  Jacksonville,  Fla.  Action 
July  23. 

Miami,  Fla. — Ch.  10  proceeding.  FCC  denied 
petition  by  Public  Service  Television  Inc.,  which 
sought  reconsideration  of  a  Commission  Order 
of  June  17  denying  a  petition  to  review  a  hearing 
examiner's  action  of  April  13  in  granting  motion 
by  L.  B.  Wilson  Inc.,  to  strike  reference  to  Pub- 
lic Service  color  studio  technical  equipment  in 
proceeding  involving  four  competing  applications 
for  new  tv  station  on  ch.  10  in  Miami,  Fla. 
Action  Julv  23. 

WINT  (TV)  Waterloo,  Ind.,  Tri-State  Television 
Inc. — By  memorandum  opinion  and  order,  denied 
protest  of  WKJG-TV  Fort  Wayne,  Ind.  (ch.  33), 
filed  June  23,  directed  against  Commission's 
grant  on  June  11,  of  the  application  of  Tri-State 
Television  Inc.  for  an  extension  of  time  to  com- 
plete construction  WINT  (TV),  ch.  15,  Waterloo, 
Ind.    Action  July  22. 

St.  Louis,  Mo. — Ch.  11  proceeding.  FCC  by 
Memorandum  Opinion  and  Order  (1)  denied  mo- 
tion of  Ozark  Television  Corp.  requesting  dismis- 
sal of  application  of  Columbia  Broadcasting  Sys- 
tem; (2)  denied  motion  of  CBS  for  deletion  of 
issues  "1"  and  "2"  relating  to  CBS;  (3)  granted 
motion  of  Ozark  to  intervene  providing  that  its 
participation  be  limited  to  the  issues  set  forth  in 
its  petition  for  intervention;  and  (4)  denied  mo- 
tion be  Ozark  for  enlargement  of  issues  to  in- 
clude one  with  respect  to  Sec.  3.658(f).  Commis- 
sioners Bartley  and  Doerfer  dissented. 

By  separate  Orders  of  same  date,  denied  follow- 
ing petitions  by  St.  Louis  Amusement  Co.  (1) 
request  for  review  of  examiner's  order  striking 
supplemental  program  data  filed  by  petitioner; 
(2)  request  for  review  of  examiner's  denial  of 
petition  for  prior  and  separate  hearing  on  issues 
"1"  and  "2";  and  (3)  request  for  dismissal  of  St. 
Louis  Telecast  Inc.,  application.    Action  July  26. 

Buffalo,  N.  Y. — Ch.  7  proceeding.  FCC  by  Mem- 
orandum Opinion  and  Order  denied  petition  filed 
by  Greater  Erie  Bcstg.  Co.  to  enlarge  hearing 
issues  with  respect  to  comparative  engineering 
proposals  of  Greater  Erie  and  WKBW-TV  Inc., 
in  consolidated  proceeding  involving  these  appli- 
cations and  Great  Lakes  Television  Inc.,  for  ch. 
7  in  Buffalo,  N.  Y.  Action  July  23. 

KSPI  Stillwater,  Okla.— FCC  by  Order  granted 
petition  of  the  Chief  of  the  Broadcast  Bureau  to 
modify  an  issue  and  add  KANS  Wichita,  Kan., 
as  a  party  to  the  proceeding  in  re  applica- 
tion of  KSPI  Stillwater,  Okla.,  to  change  from 
780  to  1490  kc,  and  hours  of  operation  from  day- 
time to  unlimited,  which  was  designated  for  hear- 
ing Feb.  17.  Action  July  26. 

Proposed  fm  Channel  for  Jasper,  Ind. — Proposed 
rule  making  to  amend  the  Revised  Tentative  Al- 
location Plan  for  Class  B  fm  broadcast  stations 
to  delete  ch.  284  from  Louisville,  Ky.,  and  assign 
that  channel  to  Jasper,  Ind.  Comments  may  be 
filed  on  or  before  August  27.  Action  July  28. 

Huntington,  W.  Va. — Ch.  13  proceeding.  FCC 
granted  July  6  petition  by  Huntington  Bcstg. 
Corp.  requesting  dismissal  of  its  application  for 
new  tv  station  on  ch.  13  in  Huntington,  W.  Va.; 
further  ordered  application  by  Greater  Hunting- 
ton Bcstg.  Corp.  for  same  facilities  retained  in 
hearing  status.  Action  July  23. 


Routine  Roundup 


July  23  Decisions 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Herbert  Sharfman 
Erie,  Pa.,  Dispatch  Inc. — By  memorandum  opin- 
ion and  order,  granted  motion  for  deferral,  to 
the  extent  that  the  hearing  now  scheduled  for 
July  28  is  continued  to  Sept.  15.  and  ordered  that 
counsel  for  the  Chief  Broadcast  Bureau  and  Dis- 
patch Inc.  are  directed  to  exchange  memoranda 
of  law  on  the  Petition  for  Information,  etc.,  and 
Motion  to  Defer  Hearing  (insofar  as  the  latter 
seeks  information)  by  Aug.  6,  the  time  within 
which  Bureau  counsel  may  file  oppositions  (to  be 
comprehended  within  its  memorandum)  being 
extended  from  July  22,  and  oral  argument  on  the 
Petition  for  Information,  Motion  to  Defer  Hear- 
ing and  oppositions  is  scheduled  for  Aug.  9 
(Docket  11048;  BPCT-42). 

By  Hearing  Examiner  Annie  Neal  Huntting 
Fort  Worth,  Tex.,  Texas  State  Tv  Network  Inc.; 
Forth  Worth  Tv  Co. — Ordered  that  the  balance  of 
the  proceeding  in  re  ch.  11  shall  be  conducted 
under  the  revised  hearing  procedures  released  on 
July  15;  that  the  motion  to  strike  filed  by  Texas 
State  and  other  related  pleadings  are  dismissed 
as  moot,  and  that  further  conferences  and  hear- 
ing shall  be  held  as  follows:  Aug.  26,  conference 
for  purposes  set  forth  in  Sec.  1.813  of  the  rules  as 
revised;  Oct.  1,  exchange  of  exhibits;  Oct.  15,  con- 
ference after  exchange  of  exhibits,  and  Oct.  25, 
hearing  for  receiving  exhibits  and  taking  testi- 
mony (Dockets  10872,  74). 

By  Hearing  Examiner  Hugh  B.  Hutchison 
Central    City,    Ky.,    Central  City-Greenville 
Bcstg.  Co.;  Muhlenberg  Bcstg.  Co. — Granted  peti- 
tion of  Muhlenberg  for  leave  to  amend  its  appli- 
cation to  change  frequency  from  1380  to  1600  kc, 


to  change  location  of  proposed  transmitter  site, 
and  removal  of  application  as  amended  from 
hearing  docket  (Docket  11028;  BP-9174);  also  re- 
moved from  hearing  docket  application  of  Cen- 
tral City-Greenville  (Docket  10849;  BP-8951). 
By  Hearing  Examiner  Isadore  A.  Honig 
Klamath  Falls,  Ore.,  KFJI  Bcstrs.;  Klamath 
Falls  Tv  Inc. — Granted  petition  of  KFJI  for  leave 
to  amend  its  application  for  ch.  2  to  delete  all 
reference  to  H.  Richard  Maguire,  etc.  (Dockets 
10980-81). 

By  Hearing  Examiner  Fanney  N.  Litvin 
Hartford,  Conn.,  The  Travelers  Bcstg.  Service 
Corp.;  Hartford  Telecasting  Co. — On  motions  of 
applicants  ordered  that  the  transcript  of  testi- 
mony in  proceeding  in  re  ch.  12  (Dockets  8621, 
10699),  be  corrected  as  shown. 
By  Hearing  Examiner  James  D.  Cunningham 
Granted  petition  of  South  Florida  Television 
Corp.,  Miami,  Fla.,  for  extension  of  time  to  Aug. 
16,  1954,  in  which  to  file  proposed  findings  in  re 
applications  for  ch.  7  and  further  ordered  that 
the  time  within  which  each  party  will  submit 
replies  to  proposed  findings  of  the  others,  is  ex- 
tended to  Sept.  7,  1954  (Dockets  10854  et  al.). 
By  Hearing  Examiner  Elizabeth  C.  Smith 
By  memorandum  opinion  and  order  ordered 
that  Loyola  University  furnish  counsel  for  James 
A.  Noe  and  Co.,  on  or  before  Aug.  31,  1954,  a 
statement  by  Father  W.  Patrick  Donnelly,  presi- 
dent of  Loyola  U.,  setting  forth  the  extent  of 
control,  if  any,  which  has  been,  is  now  or  would 
be  exercised  by  the  Society  of  Jesus  or  by  the 
Roman  Catholic  Archdiocese  of  New  Orleans  over 
Loyola  U.,  insofar  as  such  control  relates  in  any 
manner  whatsoever  to  the  construction  and  op- 
eration of  proposed  television  station  contem- 
plated by  application  of  Loyola  U.  in  re  proceeding 
for  ch.  4  in  New  Orleans  (Dockets  8936  et  al.); 
further  ordered,  that  on  the  same  date,  a  state- 
ment be  furnished  to  same  counsel,  listing  all 
radio  broadcast  (am,  fm  and  tv)  stations  and 
other  media  of  mass  communication  under  com- 
mon control,  directly  or  indirectly,  with  Loyola 
U.,  its  officers  or  directors.  Except  for  the  data 
hereinbefore  ordered  to  be  furnished,  denied 
motion  of  James  A.  Noe  and  Co. 

July  23  Applications 

ACCEPTED  FOR  FILING 
Modification  of  License 
KFBB  Great  Falls,  Mont.,  Buttrey  Broadcast 
Inc. — Mod.  of  license  to  change  name  of  licensee 


I'M  A  FOOL 
TO  CARE 

RECORDED  BY 

LES  PAUL  and 
MARY  FORD  capiioi 

PUBLISHED  BY 
PEER  INTERNATIONAL  CORP. 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK.  36 

NEW  YORK  •  CHICAGO  •  HOLLYWOOD  •  TORONTO  ■  MONTREAL 


Broadcasting    •  Telecasting 


August  2,  1954    •    Page  91 


to  Wilkins  Broadcast  Inc.  (BML-1594). 

KRIO  McAlIen,  Tex.,  Frontier  Bcstg.  Co.— Mod. 
of  license  to  change  name  of  licensee  to  Valley 
Bcstg.  Co.  (BML-1593). 

Modification  of  CP 

KBIE-TV  Sacramento,  Calif.,  John  H.  Poole 
tr/as  John  Poole  Bcstg.  Co.— Mod.  of  CP  (BPCT- 
1007)  as  mod.,  which  authorized  new  tv  station 
for  extension  of  completion  date  to  5-1-55 
(BMPCT-2309). 

WNLC-TV  New  London,  Conn.,  The  Thames 
Bcstg.  Corp.— Mod.  of  CP  (BPCT-1217)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  May  1955  (BMPCT-2312). 

WCTV  (TV)  Thomasville,  Ga„  E.  D.  Rivers  Sr.— 
Mod.  of  CP  (BPCT-1254)  which  authorized  new 
tv  station  for  extension  of  completion  date  to 
2-23-55  (BMPCT-2308). 

WPMT  (TV)  Portland.  Me.,  The  Portland  Tele- 
casting Corp.— Mod.  of  CP  (BPCT-1528)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  11-15-54  (BMPCT-2311). 

License  for  CP 
WHIO-TV  Dayton,  Ohio,  Miami  Valley  Bcstg. 
Corp.— License  to  cover  CP  (BPCT-890)  as  mod., 
which  authorized  changes  in  existing  tv  station. 
Transmitter  location  specified  as  3316  German- 
town  St.,  Dayton  (BLCT-220). 

Modification  of  CP 

WCMB-TV  Harrisburg,  Pa.,  Rossmoyne  Corp. — 
Mod.  of  CP  (BPCT-966)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  11-1-54  (BMPCT-2315). 

KGBS-TV  San  Antonio,  Tex.,  San  Antonio 
Bcstg.  Co.— Mod.  of  CP  (BPCT-832)  as  mod., 
which  authorized  changes  in  facilities  of  existing 
tv  station  for  extension  of  completion  date  to 
2-19-55  (BMPCT-2313). 


July  26  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 

WMEN  Tallahassee,  Fla.,  WMEN  Inc.— Mod.  of 
CP  (BP-8190)  as  mod.,  which  authorized  new 
standard  broadcast  station  for  extension  of  com- 
pletion date  (BMP-6593). 

KLOQ  Seattle,  Wash.,  W.  Gordon  Allen — Mod. 
of  CP  (BP-8674)  as  mod.,  which  authorized  new 
standard  broadcast  station  for  extension  of  com- 
pletion date  (BMP-6594). 

Remote  Control 
WCLD  Cleveland,  Miss.,  Voice  of  the  Delta— 

(BRC-459). 

WWNH  Rochester,  N.  H.,  Strafford  Bcstg.  Corp. 
— (BRC-460). 

WVJP  Caguas,  P.  R.,  Borinquen  Bcstg.  Co. — 
(BRC-461). 

Renewal  of  License 
WPWA  Chester,  Pa.,  Lou  Poller— (BR-1810) . 
WBUX  Doylestown,  Pa.,  Charles  M.  Meredith — 

(BR-2095). 

WROV  Roanoke,  Va.,  Radio  Roanoke,  Inc. — 
(BR-1502). 

WETZ  New  Martinsville,  W.  Va.,  The  Magnolia 
Bcstg.  Co.— (BR-2918). 

Application  Returned 
KBSF  Springhill,  La.,  Springhill  Bcstg.  Co.— 
License  to  cover  CP  (BP-8160)  as  mod.,  which 
authorized  new  standard  broadcast  station. 

Modification  of  CP 
KIVA  (TV)  Yuma,  Ariz.,  Valley  Telecasting  Co. 
—Mod.  of  CP  (BPCT-1600)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  12-25-54  (BMPCT-2318). 


WELI-TV  New  Haven,  Conn.,  Connecticut  Radio 
Foundation  Die— Mod.  of  CP  (BPCT-456)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  8-24-55  (BMPCT-2319). 

WTVO  (TV)  Rockford,  111.,  Winnebago  Tele- 
vision Corp.— Mod.  of  CP  (BPCT-1052)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  8-24-55  (BMPCT-2316). 

WFBM-TV  Indianapolis,  Ind.,  WFBM  Inc. — 
Mod.  of  CP  (BPCT-807)  as  mod.,  which  author- 
ized changes  in  facilities  of  existing  tv  station  for 
extension  of  completion  data  from  9-1-54 
(BMPCT-2323). 

WSYR-TV  Syracuse,  N.  Y.,  Central  New  York 
Bcstg.  Corp.— Mod.  of  CP  (BPCT-940)  as  mod., 
which  authorized  changes  in  facilities  of  existing 
tv  station  for  extension  of  completion  date  to 
1-28-55  (BMPCT-2321). 

WQCY  (TV)  Allentown,  Pa.,  Queen  City  Tele- 
vision Co.— Mod.  of  CP  (BPCT-1001)  as  mod., 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  4-10-55  (BMPCT-2325). 

WLBR-TV  Lebanon,  Pa.,  Lebanon  Television 
Corp.— Mod.  of  CP  (BPCT-1011)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  from  8-26-54  (BMPCT-2320). 

WJAR-TV  Providence,  R.  I.,  The  Outlet  Co.— 
Mod.  of  CP  (BPCT-772)  as  mod.,  which  author- 
ized changes  in  facilities  of  existing  tv  station 
for  extension  of  completion  date  to  12-1-54 
(BMPCT-2324). 

WROW-TV  Albany,  N.  Y.,  Hudson  Valley  Bcstg. 
Co.— Mod.  of  CP  (BPCT-389)  as  mod.,  which  au- 
thorized new  tv  station  for  extension  of  com- 
pletion date  to  February  1955  (BMPCT-2310) . 


July  26  Decisions 

ACTIONS  ON  MOTIONS 
By  Commissioner  Frieda  B.  Hennock 

WFRM  Coudersport,  Pa.,  Farm  and  Home  Bcstg. 

Co. — Granted  petition  insofar  as  it  requests  dis- 
missal of  its  application;  and  said  application 
(Docket  11018;  BP-9058)  was  dismissed  with 
prejudice.    (Action  of  7/20.) 

Passed  over  request  of  Westinghouse  Radio 
Stations  Inc..  Portland,  Ore.,  applicant  for  ch.  8, 
to  dismiss  petition  for  clarification  of  order 
(Dockets  9138  et  al.).    (Action  of  7/20.) 

Chief  Broadcast  Bureau — Granted  petition  for 
extension  of  time  to  and  including  Aug.  2,  1954, 
within  which  to  file  a  response  to  petition  by 
Midwest  Bcstg.  Co.,  Milwaukee,  Wis.,  protesting 
grant  of  application  of  Milwaukee  Area  Telecast- 
ing Co.  (Docket  10793;  BPCT-1578).  (Action  of 
7/21.) 

Boston,   Mass.,   Mass.   Bay   Telecasters   Die. — 

Granted  petition  for  an  extension  of  time  to  and 
including  July  23,  within  which  a  reply  may  be 
filed  to  petitions  of  Matheson  Radio  Co.  in  pro- 
ceeding re  ch.  5  (Dockets  8739  et  al.).  (Action 
of  7/21). 

Biloxi,  Miss.,  WLOX  Bcstg.  Co.— Granted  peti- 
tion for  an  extension  of  time  to  and  including 
Sept.  1,  within  which  to  file  exceptions  to  initial 
decision  re  ch.  13  (Dockets  10844-45).  (Action  of 
7/21). 

By  Hearing  Examiner  Herbert  Sharfman 

Latrobe,  Pa.,  Latrobe  Bcstrs. — Granted  request 
for  continuance  of  hearing  from  Aug.  2  to  Aug. 
30  in  re  application  for  am  CP  (Docket  10428). 

By  Hearing  Examiner  Claire  W.'  Hardy 

Memphis,  Tenn.,  WMPS  Inc. — Granted  petition 
for  extension  of  time  from  July  26  to  July  30, 
1954,  in  which  to  file  proposed  findings  in  pro- 
ceeding re  ch.  3  (Dockets  10761-62). 


July  27  Decisions 

BROADCAST  ACTIONS 

The   Commission,   by  the   Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 
Actions  of  July  23 
Granted  License 
WTMJ-TV  Milwaukee,  Wis.,  The  Journal  Co. 
(The  Milwaukee  Journal) — Granted  license  cov- 
ering changes  in  existing  tv  station  (BLCT-158). 
Remote  Control 
Granted  authority  to  the  following  stations  to 
operate  transmitters  by  remote  control:  WWNH 
Rochester,  N.  H.;  WVJP  Caguas,  P.  R.;  WCLD 
Cleveland,  Miss. 

Modification  of  CP 
The  following  stations  were  granted  extension 
of  completion  dates  as  indicated:  WKVM  San 
Juan,  P.  R.,  to  1-25-55,  condition;  KIVA  Yuma, 
Ariz.,  to  1-25-55;  WCTV  (TV)  Thomasville,  Ga,  to 
2-23-55;  WCMB-TV  Harrisburg,  Pa.,  to  2-23-55; 
KCTS  (TV)  Seattle,  Wash.,  to  2-23-55. 

Actions  of  July  22 
Granted  License 
WSEI  Effingham,  HI.,  Illinois  Bcstg.  Co.— Grant- 
ed license  for  fm  station;  ch.  239  (95.7  mc);  20  kw 
(BLH-976). 

WMFR-FM  High  Point,  N.  C,  Radio  Station 
WMFR  Inc. — Granted  license  covering  changes 
in  fm  station  (BLH-984). 

WXYZ-FM  Detroit,  Mich.,  WXYZ  Inc.— Grant- 
ed license  covering  changes  in  fm  station  (BLH- 
985). 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

WOPI-FM  Bristol,  Tenn.;  WDEC  Americus,  Ga.; 
WMUU  Greenville,  S.  C;  KWEW  Hobbs,  N.  M.; 
WMFS  Chattanooga,  Tenn.;  WOKJ  Jackson,  Miss.; 
WISR  Butler,  Pa.;  WEDO  McKeesport,  Pa.; 
WKOA  Hopkinsville,  Ky.;  KJCK  Junction  City, 
Kan.;  KSLV  Monte  Vista,  Colo.;  KRSD  Rapid 
City,  S.  D. 

Modification  of  CP 

The  following  stations  were  granted  extension' 
of  completion  dates  as  shown: 

WRTV  (TV)  Asbury  Park,  N.  J.  to  2-1-55; 
WERE-TV  Cleveland,  Ohio,  to  2-17-55;  WWJ-TV 
Detroit,  Mich,  to  2-1-55;  WPGT  (TV)  Clearwater, 
Fla.  to  2-2-55;  KTAG-TV  Lake  Charles,  La.  to 
2-17-55;  WPMT  (TV)  Portland,  Maine,  to  2-16-55; 
WHP-TV  Harrisburg,  Pa.  to  2-18-55;  WNLC-TV 
New  London,  Conn,  to  2-18-55;  KGBS-TV  San 
Antonio,  Texas  to  2-19-55;  KBIE-TV  Sacramento, 
Calif,  to  2-15-55. 

Actions  of  July  21 
Granted  License 

WDQN  DuQuoin,  HI.,  Ava  Bcstg.  Co.— Granted 
license  covering  changes  in  studio  and  transmit- 
ter locations  (BL-5363). 

Remote  Control 

KEXX  San  Antonio,  Tex.,  Leal  Bcstg.  Co. — 
Granted  authority  to  operate  transmitter  by  re- 
mote control. 

Modification  of  CP 

The  following  were  granted  extension  of  com- 
pletion dates  as  shown: 

KFSD-TV  San  Diego,  Calif,  to  2-18-55;  KHOL- 
TV  Kearney,  Neb.  to  2-16-55;  WIS-TV  Columbia, 
S.  C.  to  2-11-55;  KTNT-TV  Tacoma,  Wash,  to 
2-19-55;  KXYZ-TV  Houston,  Tex.,  to  2-17-55; 
WJTV  Jackson,  Miss,  to  2-12-55. 

Actions  of  July  20 
Granted  License 
WHBT  Harriman,  Tenn.,  The  Harriman  Bcstg. 

Co. — Granted  license  covering  changes  in  antenna 
system  (BL-5353).  Also  granted  license  for  new 
transmitter  (BL-5354). 

KLAN  Cordova,  Alaska,  Northern  Light  Bcstg. 
Corp.— Granted  license  for  am  broadcast  station; 
1450  kc,  250  w,  S.H.  (BL-5296). 

KBOR  Brownsville,  Tex.,  Brownsville  Bcstg. 
Co. — Granted  license  covering  changes  in  night- 
time directional  antenna  (BL-5219). 

Remote  Control 

The  following  were  granted  authority  to  oper- 
ate transmitters  by  remote  control: 

KCXY  Gila,  Ariz.;  WALB  Albany,  Ga.;  WCLI- 
FM  Corning,  N.  Y. 

Modification  of  CP 

The  following  were  granted  extension  of  com- 
pletion dates  as  shown: 

WLWC  (TV)  Columbus,  Ohio  to  2-12-55;  WRNY- 
TV  Rochester,  N.  Y.  to  2-1-55;  WKAR-TV  East 
Lansing,  Mich.,  to  2-15-55;  KTVQ  (TV)  Okla- 
homa City,  Okla.  to  2-11-55;  WTHI-TV  Terre 
Haute,  Ind.  to  2-12-55;  WPAG-TV  Ann  Arbor, 
Mich,  to  2-11-55;  WLOS-TV  Asheville,  N.  C.  to 
2-9-55;  WCBF-TV  Rochester,  N.  Y.,  to  2-10-55. 

Actions  of  July  19 
Granted  License 
WJBS  DeLand,  Fla.,  John  B.  Stetson  U.— Grant- 
ed license  covering  increase  in  height  of  am  an- 
tenna (BL-5355). 

WNVA  Norton,  Va.,  Blanfox  Radio  Co. — Grant- 
ed license  covering  changes  in  facilities  and  in- 

(Continued  on  page  97) 


i««««««««««««««««««««<:«««««««(Li^^5)  «««««««««««««««««««««««««««« 

X  $ 

5  $ 

$  •  We  have  a  multitude  of  buyers  for  radio  and  television  stations.  S 

V  £ 

v  •  Competitive  conditions  change.  Tax  advantages  are  often  overlooked.  £ 

|  $ 

$  •  We  invite  station  owners  who  might  care  to  explore  the  possibilities  of  disposing  2 

$  of  their  properties  to  communicate  with  us.  £ 

?  I 

5  R.  C.  CRISLER  &  CO.  I 

$  Radio  —  Television  —  Station  Brokers  a 

$  $ 

%  Union  Trust  Bldg.,                                                        Room  1000  -  41  E.  42nd  St.  $ 

2  Cincinnati  2.   Ohio                                                           New  York  City  | 

5  Dunbar  7775                                                                      Murray  Hill  7-8437  X 

5  x 

NEGOTIATIONS  —  FINANCING  —  EVALUATIONS  I 

5f  £ 
%>m>>>m>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> 


Page  92    •    August  2,  1954 


Broadcasting    •  Telecasting 


3: 


PROFESSIONAL  CARDS 



JANSKY  &  BAILEY  INC. 

cecutive  Offices 

1735  De  Sales  St.,  N.  W. 
-"cm  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
ojhington,  D.  C.        ADams  4-2414 
Member  AFCCE  * 

JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 

—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE* 

GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  * 

ommercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 
WASHINGTON,  D.  C. 

0.  BOX  7037          JACKSON  5302 

KANSAS  CITY,  MO. 

Member  A  FCCE  * 

A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 

Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE* 

GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.       National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 

Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 

FRANK  H.  MclNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  * 

RUSSELL  P.  MAY 

711  14th  St.,  N.  W.           Sheraton  Bldg. 
Washington  5,  D.  C.          REpubtic  7-3984 

Member  AFCCE* 

WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.             Dallas,  Texas 
1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCE* 

PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 

KEAR  &  KENNEDY 

n 

302  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE* 

A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 

GUY  C.  HUTCHESON 

P.  O.  Box  32               AR.  4-8721 
1100  W.  Abram 
ARLINGTON,  TEXAS 

ROBERT  M.  SILLIMAN 

John  A.  Moffef — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE* 

LYNNE  C.  SMEBY 

"Registered  Professional  Engineer" 

311  G  St.,  N.  W.               EX  3-8073 
WASHINGTON  5,  D.  C. 

GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Television- 
Electronlcs-Communieatlons 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C 
Executive  S-l ISO— Executive  S-UH 
(Nights-holidays,  Lockwood  5-1119) 
Member  AFCCE  * 

WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 

WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE* 

ROBERT  L.  HAMMETT 

CONSULTING  RADIO  ENGINEER 
230  BANKERS  INVESTMENT  BLDG. 
SAN  FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 

JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.                 Hiland  7010 
KANSAS  CITY,  MISSOURI 

Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.          NA.  8-2698 
1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 

CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 

.OWELL  R.  WRIGHT 

Aeronautical  Consultant 

formerly   Department  of  Commerce — C.A.A. 
ember  Washington  Airspace  Subcommittee) 
Offers  a  specialized  consulting  service 
o  the  Radio  and  Television  Industry 
on  aeronautical  problems  created  by 
tower  construction. 

QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 

IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 
contact 

Broadcasting  •  Telecasting 

^^^^ 

.  F.  D.  No.  2.  BOX  29.  HERN  DON.  Va. 

tuburban  Washington,  D.  C.)  Tel.:  1 14- M 

1735  DeSales  St.,  N.  W.,  Wash.  6,  0.  C. 

Member  AFCCE  * 

SERVICE  D 

IRECTOB 

LY 

Custom-Built  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 

COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 

SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
—among   them,   the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 

TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH   6   D  C 

Broadcasting   •  Telecasting 

August  2,  1954    •    Page  93 

CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.  Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.    Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20tf  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 

$2  00  'YWVYVVYYVtXfYYhf 

All  other  classifications  30tf  per  word — $U-00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting'  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Sales  manager  wanted,  network  station.  Prefer- 
ence given  man  who  can  announce.  Must  be 
good  copywriter,  strictly  sober,  dependable.  Sal- 
ary-commissions arrangement.  Furnish  complete 
data,  photo,  references.    Box  99E,  B-T. 


Need  top-notch  local  sales  manager.  Established 
5,000  watt  Mutual  station.  NBC-ABC-DuMont 
tv.  Midwest.  Real  opportunity  for  experienced, 
hard  hitting,  energetic  person.  Send  complete 
resume  of  background,  experience,  availability 
and  salary  desired.    Box  139E,  B-T. 


Midwest  radio-tv  operation  needs  director  of 
operations  to  coordinate  both  organizations. 
5,000  watt  Mutual.  100,000  watt  NBC-ABC-Du- 
Mont tv  station.  Send  complete  information  Box 
141E,  B-T. 


Salesmen 


Excellent  financial,  lifetime  opportunity  for  hard- 
hitting successful  salesmen  for  Boston,  Detroit, 
Chicago  and  Pittsburgh  areas.  Travel  expenses, 
salary  and  liberal  commission.    Box  999D,  B-T. 


Time  salesman  wanted.  Combined  radio-tele- 
vision operation.  Guarantee  and  commission. 
Send  complete  experience  resume  to  Box  4E, 
B-T.  Here  is  opportunity  for  permanent  con- 
nection. 


Radio  salesman-announcer  for  estabished  1  kw 
southern  indie.  Good  salary  and  commission  if 
you  are  looking  for  a  permanent  position.  Send 
qualifications,  references,  family  status  and  salary 
expected.    Box  163E,  B-T. 


Salesman  at  once,  man  or  woman,  25%  commis- 
sion, 5000  watt,  day  and  night.  WKNK,  Muske- 
gon, Michigan. 


Salesman.  Some  announcing.  Commission  and 
salary.    WLRP,  New  Albany,  Indiana. 


Announcers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 


Combo-announcer-engineer:  .(1st  class  license) 
First  class  announcer.  Midwest  independent, 
market  300,000;  excellent  working  conditions. 
State  general  information  on  background  and 
experience.    Send  tape.    Box  115E,  B-T. 


Western  Pennsylvania,  network  affiliate,  needs 
experienced  announcer,  capable  of  handling 
phone  requests  during  nighttime  DJ,  personality 
show.  Must  have  ability  to  write  and  deliver 
local  news.    Box  154E,  B'T. 


Announcer,  first  phone  for  combination  opera- 
tion with  one  of  the  south's  fastest  growing  mul- 
tiple ownership  operations.  Top  salary  for  right 
man.  Supply  tape,  picture  and  full  particulars 
with  first  letter.    Box  186E,  B-T. 


5,000  w  station  located  in  Florida  needs  two  per- 
sonality DJ's,  must  have  two  or  more  years  ex- 
perience, pop  and  hillbilly,  two  first  class  engi- 
neers. Send  complete  details  and  tapes  first  let- 
ter.   Box  201E,  B-T. 


Announcer  and  combo  needed.  100  watt  fulltime 
MBS  station  located  in  progressive  Gulf  Coast. 
Excellent  opportunity  for  outstanding  announcer. 
Send  photo  and  tape  to  KIOX,  Bay  City,  Texas. 


Anouncer  for  network  station.  Contact  Dr.  F.  P. 
Cerniglia,  KLIC,  Monroe,  La. 


One  play-by-play,  three  announcers,  one  conti- 
nuity writer  by  station  expanding  staff  for  am-tv 
operation.  Personal  interview  necessary.  Ken 
Gilmore,  KPLC,  Lake  Charles,  La. 


Wanted  by  Sept.  1,  combination  sportscaster- 
salesman.  Send  audition  and  data  to;  KFUG, 
Bellingham,  Washington. 


Help  Wanted— (Cont'd) 


Experienced  capable  announcer,  well  educated, 
able  type,  who  wishes  to  work  into  sales,  perma- 
nent position,  send  picture,  full  particulars.  Air- 
mail audition,  salary  desired,  CBS,  Wyoming 
Pioneer  station  KSPR,  Casper,  Wyoming. 


Need  top-notch  DJ  who  can  do  acceptable  news- 
cast. Excellent  working  conditions  and  salary. 
Send  audition  of  news  and  DJ  work  to  Bill  Edgar. 
Program  Director  KTRN,  Wichita  Falls,  Texas. 


Opening  Sept.  1,  first  class  engineer-announcer. 
Top  announcing  ability  necessary.  $90  week. 
KUDL,  Kansas  City,  Missouri. 


5000  watt  station  in  west  Michigan,  has  an 
opening  for  combination  announcer-engineer, 
first  phone  required.  Pleasent  working  conditions 
and  a  salary  of  $82.50  per  week  to  start.  Empha- 
sis on  both  engineering  and  announcing,  send 
tape  and  resume,  to  John  Hunter,  Chief  Engineer, 
WKNK.  Muskegon,  Michigan. 


Experienced  woman  announcer-continuity  writer 
capable  handling  well  established  participating 
show.  Send  photo,  references,  details  of  back- 
ground. Save  time  by  submitting  tape  which  will 
be  returned.  WLAC  Radio,  Attn.  General  Man- 
ager, Nashville  3,  Tennessee. 


News  sportscaster.  Emphasis  gathering,  writing, 
delivering  local  news.  WLRP,  New  Albany,  In- 
diana. 


Experienced  announcer,  ability  to  sell  merchan- 
dise on  the  air  necessary.  Competitive  Washing- 
ton metropolitan  market.  Send  disc  or  tape  and 
resume  first  letter,  WPIK,  Alexandria,  Virginia. 


Combination  announcer-copywriter  —  5,000  watt 
independent  daytime  station,  east  Tennessee. 
Mail  information  on  background  plus  recent  pho- 
tograph to  Box  227,  Kingsport,  Tennessee. 


General  staff  announcer,  experienced  for  new 
midwest  dayliter.  Send  tape,  data,  to  Box  191, 
Nevada,  Mo.    Pay  above  average. 


Technical 


One  kw  daytimer  in  eastern  Pennsylvania  needs 
good  combination  staff  announcer-first  class  en- 
gineer. Experience  necessary  .  .  .  opportunity 
to  advance  to  chief  engineer!  Salary  open.  Send 
reply  to  Box  90E,  B-T. 


First  class  licensed  engineer  for  am-fm  trans- 
mitter located  in  northern  Ohio.  Possibility  of 
tv  future.  Permanent  position  open  immediately. 
Box  95E,  B-T. 


Transmitter  engineer,  no  announcing.  $65.00  for 
44  hours.  1000  watts,  fulltime.  eastern  seaboard. 
Send  full  particulars  and  photograph  in  first  let- 
'ter.    Box  166E,  B-T. 


Engineer,  with  1st  class  license,  for  1,000  watt 
educational  radio  station.  Write  Edward  J.  Slack, 
KUSD.  Vermillion,  South  Dakota,  for  details. 


Chief  engineer,  250  watt  independent:  New  equip- 
ment, light  maintenance,  30  hour  announcer  shift. 
Give  background,  photo,  tape  and  salary  re- 
quirements, WDSR,  Lake  City,  Florida. 


Production-Programming,  Others 


Local  newsman:  Station  which  recognizes  local 
news  as  most  valuable  asset,  seeks  newsman  who 
feels  same  way.  Must  have  solid  reporting  back- 
ground and  good  voice.  Good  opportunity  at 
financially  sound  independent.    Box  726D,  B«T. 


Experienced  newscaster  in  big  market.  Experi- 
ence in  gathering  and  writing  news  as  well  as 
broadcasting  desirable — Local  news  stressed.  Box 
14E,  B-T. 


Traffic  or  continuity  girl  experienced  for  mid- 
west. Grw<e  complete  background  experience. 
Box  96E,  B-T. 


Program  director  with  experience.  Give  com- 
plete details,  references  and  recent  snapshot. 
Box  97E,  B-T. 


Help  Wanted— (Cont'd) 


Girl  wanted  to  handle  traffic.  Must  have  experi- 
ence in  am  or  tv.  Excellent  opportunity  for  ver- 
satile girl  in  Pennsylvania's  NW  new  uhf  station. 
Box  132E,  B-T. 


If  you're  old-fashioned  enough  to  believe  in 
loyalty  to  your  employer,  but  still  young  enough 
to  work  first  before  becoming  an  executive,  you 
may  be  the  man  I'm  seeking.  The  reason  you 
would  leave  your  present  job  is  that  there  is  no 
opportunity  for  advancement  there.  You've  had 
at  least  five  years  experience  as  an  announcer  and 
you  have  proven  programming  ability.  You're 
promotion  minded  .  .  .  you're  sales-minded,  with 
a  thorough  knowledge  of  small  station  operations. 
Fact  is  you're  probably  from  a  small  town  in  the 
south  or  perhaps  out  west.  You're  also  an  older 
man,  married  and  college  educated.  You  also 
like  people  and  they  like  you.  If  this  sounds  like 
you,  there's  a  real  opportunity  here  with  an  old, 
established  1000  w  CBS  affiliated  in  the  Middle 
Atlantic  area.  Here  you  would  oversee  and  train 
announcers  and  announce  at  least  20  hours  a  week 
yourself.  You  would  supervise  traffic,  work  re- 
motes (sports  and  public  service;  misc.  sales  pro- 
grams); initiate,  build  and  supervise  saleable 
programs,  and  be  available  for  public  appear- 
ances in  the  interest  of  the  station.  If  you  know 
you  can  meet  these  requirements  and  know  you 
want  to  become  an  integral  part  of  a  community 
as  well  as  a  station,  then  give  full  particulars  in 
first  letter.    Write  Box  200E,  B-T. 


Nebraska  new  editor.  Gather,  write,  broadcast, 
local  news  .  .  .  general  news  editing.  Must  have 
news  background.  Write  for  application  form. 
Gene  Ackerley,  KCOW,  Alliance,  Nebraska. 


5,000  watt  NBC  station  needs  an  experienced  con- 
tinuity writer,  male  or  female.  Pleasant  working 
conditions,  retirement  income  plan,  insurance 
benefits.  Send  detailed  letter,  photograph,  salary 
required,  references,  etc.,  to  Doug  Gary,  KVGB, 
Great  Bend,  Kansas.  Prefer  someone  from 
middle-west. 


Wanted  yesterday:  Miss  America,  IQ  of  200, 
madly  in  love  with  daybook  makeup  and  copy- 
writing,  no  marriage  plans,  work  for  peanuts  till 
midnight.  If  you  offer  50%  of  this  delicious 
dream,  contact  WELM,  Elmira,  New  York,  quick. 
Commercial  copywriter,  male  or  female.  Expe- 
rience  helpful  but  intelligence  and  imagination 
more  valuable.    WTVB,  Coldwater,  Michigan. 


Television 


Help  Wanted 

Managerial 
Salesmen 


Sales  opening.  Excellent  opportunity  for  hustling 
salesman  in  new  television  market.  Rich  area, 
good  potential.  Salary  plus  commission.  Radio 
or  television  sales  background  a  must.  Write  or 
wire  for  interview.  Manager,  WTVO,  Rockford, 
Illinois. 


Technical 


Television  engineers:  Southeastern  Michigan  vhf 
desires  experienced  tv  studio,  maintenance  and 
transmitter  engineers.  Ideal  working  conditions. 
State    qualifications,    education,   references  and 

salary  desired.    Write  Box  202E,  B-T.  

Television  electronic  technician.  Immediate  open- 
ing.  Kinescope  recording.  Experience  desired. 
Will  consider  video  experience  and  then  train 
for  kinescope.  Attractive  position.  Write  or 
wire  H.  E.  Barg,  1015  N.  Sixth  Street,  Milwaukee, 
Wisconsin. 


Production-Programming,  Others 


Southeastern  vhf  tv  station  needs  young,  ener- 
getic person  with  writing  ability  to  handle 
audience-program  promotion.  Prefer  television 
or  radio  background.  Furnish  complete  details 
and  salary  expected,  along  with  photograph. 
Box  112E,  B-T.  

Photographer-writers.  Two  young  men,  prob- 
ably single,  at  least  free  to  travel  continuously 
throughout  U.  S.  for  well  known  national  or- 
ganization that  produces  community  tv  shows  of 
industry,  schools,  churches,  parks,  etc.  Write 

for  complete  details.    Box  118E,  B-T.  

Newsman  and  farm  reporter  combination.  Must 
be  midwesterner  with  experience  and  authority. 

Send  resume  and  picture  to  Box  135E,  B-T.  

Here's  a  real  opportunity  as  executive  producer 
for  NBC-ABC-DuMont  tv  station  in  midwest. 
Unlimited  possibilities.  Send  complete  back- 
ground, experience,  salary  desired  and  availabil- 
ity.   Box  14QE,  B-T. 


Situations  Wanted 

Managerial 


GoOd  right  hand!  Now  station  manager  leading 
tv  operation  market  of  half-million.  Solid  back- 
ground in  program,  promotion,  sales.  Know 
agencies,  advertisers,  networks  coast-to-coast. 
Stable  broadcast  history  covering  14  years. 
Forced  seek  relocation  by  family  health  prob- 
lems. Right  for  station  manager,  commercial 
manager,  top  assistant.  Finest  references  and 
full  endorsement  of  present  company.  Box  138E, 
B-T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Cont'd) 


Sales-promotion  manager — with  ideas  to  sell. 
Presently  employed  250  indie.  Station  has  shown 
steadv  increase  since  my  arrival.  Verification  of 
this  available  from  present  employer.  Ready 
for  larger  market.  29  years  old,  married.  Box 
144E.  B'T. 


Hard  selling  assistant  manager,  sober  family  man, 
wants  sales  manager  southern  or  central  Califor- 
nia. Eight  vears  radio  managerial,  sales,  writing. 
Box  171E.  B'T. 


I've  delivered!  13  years  as  sales  manager-station 
manager  with  three  major  market  stations.  Nine 
vears  one  city.  Now  employed  manager  am  also 
sales  manager  am  and  tv,  top  eastern  market. 
Thorough  practical  experience  every  phase  radio- 
tv.  College  and  business  administration  graduate. 
Happily  married,  two  children.  Change  not  im- 
perative. Contemplating  move,  personal  reason. 
Box  175E.  B'T. 


I  can  prove  that  your  organizational  need  will  be 
fulfilled,  be  it  sales,  administration  or  program- 
ming. A  much  experienced,  valuable  man,  ag- 
gressive, industrious  and  flexible  seeks  a  greater 
radio-tv  opportunity.   Write  Box  191E,  B'T. 


General  manager  thoroughly  experienced  major 
market  station  manager,  now  employed  in  the 
south,  desires  change.  Have  designed  two  vhf 
and  uhf  stations.  Have  been  salesman,  sales 
manager  and  general  manager.  Excellent  New 
York  agencv  contacts.    Box  192E,  B'T. 


Outstanding  northern  Wisconsin  radio  administra- 
tor— age  39 — all  phases — 20  years  experience — 
seeks  responsible  and  permanent  administrative 
position  in  am'-tv  plant.  Family  man  of  7,  clean, 
honest,  keen  and  dependable.    Box  193E.  B'T. 


Excellent  background  of  sound,  profitable  man- 
agement in  small,  medium,  large  all-media  mar- 
kets. Mature,  aggressive.  Will  invest  from  sal- 
ary.  P.  O.  Box  5031,  Dallas,  Texas. 


Announcers 


Sportscaster,  7  years  experience,  outstanding 
play-by-play  football,  basketball,  baseball.  Ex- 
cellent voice,  reliable,  accurate.  Desire  college 
or  pro  games.   Box  723D,  B'T. 


Stop  looking!  I've  got  it.  Send  for  tape — then 
judge!    Box  68E,  B'T. 


Experienced  announcer-sportscaster.  Versatile 
in  all  phases.  College  grad.,  draft  exempt.  Pres- 
ently with  CBS  affiliate.  Top  references.  Box 
119E,  B'T. 


Announcer,  light  experience,  good  DJ,  news, 
sports,  board.  Third  class  restricted  license. 
Disc.  tape.    Box  130E,  B'T. 


Announcer,  experienced,  seeking  permanent  po- 
sition with  good  station.  Will  travel.  Box  134E. 
B'T. 


Top  announcer — 11  years  experience.  Now  em- 
ployed, desire  change.  Age  35,  married,  family. 
Will  send  tape  by  return  mail.  Two  weeks  avail- 
ability.  Box  143E.  B'T. 


Top-flight  sports  announcer  desires  college  foot- 
ball play-by-play.  13  years  experience.  Cur- 
rently broadcasting  major  league  baseball.  Air 
checks  available.  Outstanding  references.  Box 
149E,  B-T. 


Spanish  area.  Announcer-newsman,  program- 
ming, university  graduate.  Six  years  each,  radio 
and  Spanish.  Objective:  Fulfill  Spanish  radio 
desires  by  permanent  residency,  southwest. 
School  town  preferred.    Box  150E,  B'T. 


Announcer — some  experience — commercials,  con- 
trol board,  strong  preference  for  sports — for 
station  staff.  Single,  veteran,  travel,  resume  and 
tape.    Box  151E,  B'T. 


Top  sports  announcer,  can  handle  complete  sports 
job;  also  staff  work:  five  years  radio  and  tele- 
vision, looking  for  position  in  either  or  both.  Box 
156E,  B'T. 


Announcer — radio-tv.  Strong  musical  and  platter 
personality.  Pops  -  rhythm  -  classical  -  news  -  com- 
mercials-play-by-play sports.  Travel  for  inter- 
esting staff  connection.  Qualified  experience  and 
sales  background.  Single — veteran — tape.  Box 
157E,  B'T. 


Announcer  staff.  One  year  experience,  travel, 
veteran,  single,  tape.    Box  158E,  B'T. 


Announcer-control  board  operator,  reliable,  ex- 
perienced. Desires  station  staff  connection.  News, 
DJ,  strong  on  commercials.  Resume,  tape,  refer- 
ences.   Box  159E,  B'T. 


Rockum-sockum  rhythm  blues  jockey.  Sell  top 
market.    Personal  interview.    Box  160E,  B'T. 


Versatile  announcer.  Experienced  newsman,  DJ. 
Trained  voice.  First  phone.  Negro.  Box  168E, 
B'T. 


Announcer.  Experienced  both  network  and  in- 
dependent, some  tv.  College  grad.,  married. 
Presently  employed.    Box  179E,  B'T. 


Staff-sports  announcer.  Four  years  play-by-play 
experience.  Looking  for  good  opportunity  for 
fall  season.  Presently  employed  5  kw  indepen- 
dent. Tape  and  resume  on  request.  Box  180E. 
B'T. 


Announcer,  light  experience,  good  DJ,  news, 
sports,  board.  Disc,  tape.    Box  181E,  B'T. 


Announcer — 1st  phone,  disc  news,  sports — 5  years. 
Family,  permanent,  northeast  preferred.  Box 
182E,  B-T. 


Program  director,  7  years  experience,  first  phone, 
fair  on  engineering.  30.  married,  seeking  ad- 
vancement in  midwest.    Box  185E,  B'T. 


Experienced  sportscaster,  play-by-play,  special 
events,  newswriter.  Top  references,  veteran, 
married,  reliable.    Will  travel.    Box  188E,  B-T. 


Cincinnati  and  Miami  stations,  power  packed 
sports  commentator,  sports  director.  Age  35. 
Box  189E,  B'T. 


Experienced  sports  announcer.  All  sports  play- 
by-play,  radio  and  television.  Prefer  college 
color  or  high  school  play-by-play.   Box  195E,  B-T. 


Sportscaster — radio  or  television.  Experienced 
all  play-by-play.  Selling  experience.  Box  197E. 
B-T. 


Am-tv  announcer-sportscaster,  6  years  experience 
radio,  2  years  experience  tv;  special  events,  play- 
by-plav,  staff;  married,  28,  journalism  grad. 
Write  Box  198E,  B-T. 


Football,  basketball,  baseball  play-by-play  man. 
6  years  experience.  Looking  for  sports  station 
with  opening  in  September.  Excellent  references 
— family  man.  Air  checks  available.  Box  199E, 
B»T. 


Negro  DJ,  tape,  references.  Jimmy  Byrd,  107 
Princeton,  Hempstead,  N.  Y. 


Announcer,  school  training  —  experience  light. 
Walter  Dickman,  Metuchen,  N.  J.  6-0916W. 


Announcer-staff,  news-talent,  commercials,  strong 
ad-lib  play-by-play  sports,  friendly  platter  shows. 
Mature,  married,  settle  permanently.  Limited 
experience,  accent  on  future.  Travel,  tape.  Jo- 
seph Lynch,  195  Elmwood  Drive,  Clifton,  N.  J. 


Announcer — versatile,  young,  limited  experience, 
3rd  phone.  Prefer  DJ.  Conscientious  hard  work- 
er. Dave  Millan,  14662  Wisconsin,  Detroit  38, 
Michigan. 


Announcer — strong  on  news,  DJ,  commercials, 
play-by-play.  Tape,  photo,  data  available.  Prefer 
South.  Robert  Miller,  1145  N.  W.  6th  Avenue,  Ft. 
Lauderdale,  Florida. 


Versatile  announcer — commercial  appeal — strong 
language  background.  Pops  and  classical  plat- 
ters— plus  news  and  continuity  copy.  Single, 
travel,  reliable,  tape,  resume.  Ralph  Martin, 
108-10  65th  Ave.,  Forest  Hills,  N.  Y. 


Announcer-control  board,  staff  personality-news, 
sports,  commercials,  smooth  platter  specialties, 
light  experience,  hard  worker — bright  potential, 
single,  travel  anywhere,  tape,  resume.  Reno 
Martin,  111  Orchard  Street,  Mount  Vernon,  N.  Y. 


Announcer,  news,  sports,  DJ,  strong  sales  back- 
ground. Good  commercial  voicing — light  experi- 
ence, high  potential,  3rd  class  license.  Single, 
veteran,  travel,  permanent  connection.  Tape, 
resume.  Bob  Nelson,  45  4th  Ave.,  Atlantic  High- 
lands, New  Jersey.    AT  1-0866. 


Experienced  announcer  wants  station  offering 
permanent,  life-time,  position.  29,  married,  don't 
drink  or  smoke.  Not  a  floater.  Contact  Edward 
H.  Osborn,  1639  North  Meridan,  Indianapolis,  In- 
diana.   Phone  Wabash  2680. 


Reliable  capable  announcer,  DJ,  good  news, 
strong  commercials,  veteran,  light  experience — 
travel — tape.  Don  Richards,  %  Staiti.  180  Grace 
Church  Street,  Port  Chester,  New  York. 


Staff  announcer,  platter  personality,  news,  com- 
mercials, sports-listener  appeal,  capable  continu- 
ity writer,  control  board,  3rd  ticket — single,  vet- 
eran, tape,  resume.  Mark  Shor,  751  E.  178th 
Street,  Bronx  57,  N.  Y. 


Announcer:  Good  news  and  commercial  voice. 
Original  DJ.  Limited  board  operations.  Reliable, 
ambitious.  Married  and  recent  Midwestern 
Broadcasting  School  graduate.  Midwest  desired. 
Disc  on  request.  Donald  Susong,  1741  N.  Kimball 
Avenue,  Chicago  47,  Illinois. 


Combination  announcer-engineer.  Experienced 
independent  and  network  operation.  Minimum 
$75.00.  2225V2  2nd  Street  S.  W.,  Rochester,  Min- 
nesota. 


Announcers-writers,  thoroughly  trained  all  phases 
by  top  professionals.  Midwestern  Broadcasting 
School,  228  S.  Wabash  Ave.,  Chicago  4,  111. 
Wabash  2-0712. 


Technical 


Chief  engineer,  eighteeen  years  experience  oper- 
ation, maintenance  and  installation.  Desires  per- 
manent position  as  chief  engineer  or  will  consider 
transmitter  position  with  progressive  station. 
Box  133E,  B-T. 


Experienced  1st  phone  engineer  wishes  to  relo- 
cate in  or  near  New  York  City.    Box  145E,  B'T. 


Practical  engineer — supervisory  experience,  eight 
years  broadcast  includes  recent  tv.  Congenial. 
Likes  responsibility.    Box  153E,  B'T. 


First  phone,  5  years  experience  am.  Seeks  per- 
manent employment.    Box  155E,  B'T. 


First  phone.  Six  years  studio,  transmitter,  main- 
tenance. Desires  position — 5  kilowatt  or  larger, 
New  York,  Jersey,  Pennsylvania  area.  Box  161E, 
B»T. 


(Continued  on  next  page) 


|  AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER  j 

RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an- 
il   tenna  and  tower. 

|   Make  offer  for  lot  or  part.    Terms  can  be  arranged. 

§§  Bremer  Broadcasting  Corp. 

1020  Broad  Street 
Newark  2,  New  Jersey  || 


Situations  Wanted  (Cont'd) 


Situations  Wanted— (Cont'd) 


First  phone,  4  years  studio  control,  tapes,  re- 
motes, desires  studio  control.  Jersey,  New  York, 
Connecticut,  Massachusetts.    Box  170E,  B'T. 

Chief.  17  years  radio.  First  phone.  Second  tele- 
graph. Extra  class  amateur.  8  years  combina- 
tion. Desire  affiliation  with  progressive  station 
anywhere.  Minimum  $100.  Single.  Sober.  Car. 
Available  two  weeks  working  notice.  All  in- 
quiries answered.    Box  177E,  B'T. 

Production-Programming,  Others 

Program  director,  experienced  director-producer, 
presentlv  on  staff  of  leading  television  network 
in  New  York  City,  desires  change.  Box  137E,  B'T. 

Program  director-announcer-operator  seeking 
employment  with  am-tv.  Want  job  with  future, 
good  salary.  Midwest.  Best  qualifications.  Box 
148E,  B'T. 

Program  director — pleasing  personality — good  air 
delivery.  Experienced  all  phases  indie  operation. 
Looking  for  right  opportunity.  Go  anywhere. 
Box  178E,  B'T. 

Former  •army  producer — seven  years  commercial 
experience,  family  man— three  children.  Inter- 
ested in  program  director  or  newscasting.  Will 
accept  DJ  or  staff.  Best  reference — deep  un- 
accented voice.  Operates  board.  Available  im- 
mediately. $80.00  plus  talent.  Bob  Elliott,  2315 
Spain  Street,  Baton  Rouge,  La.   Phone  8-1597. 


Television 


Situations  Wanted 


Managerial 


Sales  manager  with  outstanding  record  at  net- 
work radio  station — which  has  just  been  sold. 
New  owner  asked  me  to  stay  but  I  desire  tv  as 
future.  I  am  seeking  sales  or  sales  management 
job  with  station  looking  for  intelligent  applica- 
tion of  maximum  effort  without  high  pressure. 
Excellent  radio  experience  all  phases  but  techni- 
cal. Top  references,  33,  married.  Now  on  west 
coast.    Box  184E,  B'T. 


Announcers 


Employed  west  coast  radio  announcer,  six  years 
experience,  wants  to  enter  tv.  Neat  appearance, 
versatile.    Box  172E,  B'T. 

Draft  exempt  veteran,  first  phone,  announcer; 
radio  experience.  Fully  trained,  television  (Hol- 
lywood, California).  Prefer  east,  southeast.  Box 
193,  Sebring,  Florida. 


Technical 


Experienced  first  phone  operator.  10  years  all 
phases  am-fm,  last  6  as  chief.  Age  29,  married, 
family,  good  habits,  capable.  Completely  reliable. 
Desire  permanent  employment  as  transmitter  op- 
erator with  tv  or  well  established  am.  Box  994D, 
B'T. 

Ambitious,  reliable  and  thoroughly  trained  in  all 
tv  studio  operations.  Desires  opportunity  in 
technical  department  as  cameraman.  Available 
now,  anywhere.  Age  24,  veteran.  Box  142E,  B'T. 

Five  years  experience  tv  transmitter  installation, 
operation,  maintenance;  also  microwave  and  some 
studio.   Box  147E,  B'T. 

Tv  studio  tech.  and  broadcasting,  tech.  school 
graduate.  Seeks  future,  studio  or  telethon.  Box 
183E,  B-T. 

Attention  tv-am  grantees  or  established  "live 
wire"  stations:  1st  class  engineer,  13  years  solid 
background  all  phases  am,  network  master  con- 
trol, directional  arrays,  4  years  tv  operations, 
maintenance  and  construction,  desires  permanent 
position  at  supervisory  or  executive  level.  If  you 
demand  top  efficiency,  technical  "know-how," 
plain  hard  work  and  have  a  salary  to  match, 
let's  get  down  to  business.  John  B.  Ledbetter, 
KCKN,  901  N.  8th,  Kansas  City,  Kansas.  Phone 
DR  4300  or  NI  2464. 


Production-Programming,  Others 


Five  years  experience  radio  production,  program- 
ming, sales,  major  markets.  Graduate  SRT  TV 
course.  Seeks  opportunity  tv  production  and/or 
sales.  Creative  hard  working,  top  references. 
Box  164E,  B'T. 

Television  film  director-buyer-supervisor.  Ten 
years  California  film  experience — color.  Now 
employed  eastern  uhf.  Purchased  equipment, 
placed  film  dept.  in  operation.  Practical  experi- 
ence film  buying,  programming,  screening,  sound 
cutting,  splicing,  shading.  Some  boom  work. 
Top  references.    Box  187E,  B'T. 


Television  production — young  man,  24,  single, 
graduate  leading  university  having  outstanding 
radio  and  television  department.  Experience  in 
production  and  directing  on  college  level.  Ambi- 
tious.   Box  196E,  B'T. 


Help  Wanted 


For  Sale 


Stations 


Network  radio  station  in  fine  southern  market. 
Can  be  had  on  reasonable  terms  by  man  with 
real  ability.  Needs  resident  owner.  Box  98E, 
B'T. 

Carolina  daytime  kilowatt,  two  station  market  in 
50-100,000  population  category.  $15,000  down  pay- 
ment required,  current  earnings  will  pay  balance 
on  reasonable  terms.  Paul  H.  Chapman,  84 
Peachtree,  Atlanta,  Ga. 

Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose. 
Los  Angeles  29,  California. 

Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment  Etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower 
In  storage,  never  erected.  Box  964D,  B»T. 

BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.  Box  965D,  B'T. 

Get  on  air  economically.  RCA  250  watt  trans- 
mitter. Any  offer  considered.  Ideal  for  Conel- 
rad.    Box  146E,  B'T. 

500  w  am  broadcast  transmitter,  approved  com- 
posite of  modern  compact  design,  $700.  Box 
152E,  B'T. 

7  Blaw  Knox  type  CN  229'  self-supporting,  in- 
sulated towers.  May  be  erected  non-insulated 
Available  as  a  package,  match-marked  for  re- 
erection.  Contact  John  M.  Sherman,  WCCO-TV, 
50  South  9th  Street,  Minneapolis,  Minnesota. 

3  speed  kit  converts  Presto  10-A  turntables  for 
instant  selection  of  33-45-78  rpm.  Prepaid  or 
C.O.D.,  $17.50.   Lee  Electronics,  Wilmington,  N.  C. 

1  kw  Raytheon  am  transmitter  5  years  old,  all 
motorized  controls.  Now  operating.  Available 
September  1954.  Make  offer,  WINA,  Charlottes- 
ville, Virginia. 

Your  third  hand — Modelli  Workbench,  48"  x  24" 
x  33",  knocked-down,  completely  equipped;  only 
$11.95  delivered;  Riolmetal,  Palatka,  Florida. 


Wanted  to  Boy 


Stations 


Experienced  broadcaster  wants  all  or  part  of 
established  or  new  small  am  station,  Texas, 
southwest.    Box  94E,  B'T. 

Small  station,  reasonably  priced.  Or,  part  of 
small  station  as  active  partner.  Box  190E,  B'T. 


Equipment,  etc. 


Wanted,  used  5  or  10  kw  fm  broadcasting  trans- 
mitter. Prefer  equipment  which  operated  near 
100  mc.  Give  price  and  full  details  on  reliability, 
tube  life,  etc.    Box  110E,  B'T. 

Channel  12  used  5kw  transmitter  and  12  bay  an- 
tenna. Cameras,  synch  generator,  power  sup- 
plies, projectors,  etc.    Box  136E,  B'T. 

Wanted  used  broadcasting  transmitter,  250  or 
1000  watts.  Write  Chief  Engineer,  KSWI,  or  call 
4041  Council  Bluffs,  Iowa. 

Used  RCA,  pre-emphasis  filter  model  MI-4926  A. 
WHTB,  Talledega,  Alabama. 

Wanted  .  .  .  All  equipment  for  new  channel  7 
station  including  5  or  10  kw  transmitter  and 
associated  equipment,  500  foot  tower,  12  section 
antenna,  film  and  studio  cameras  audio  and 
master  controls.  STL  and  remote  link.  What 
have  you?    Dixie  Network,  Jackson,  Tennessee. 

Wanted— 1  WE  or  RCA  reactance  tube  type  fm 
modulator  in  good  condition.  Output  frequency 
unimportant.  Advise  price  and  availability  to 
Walter  Druz,  Zenith  Radio  Corporation,  Chicago. 


Instruction 


FCC  operator  license  Quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Technical 


♦  ENGINEERS  WITH  MODEST  '* 
$  CAPITAL  WANTED  | 

♦  A.  profitable,  going  concern  expanding  on  <»> 
<§>  the  West  Coast  can  use  two  experienced  ^ 
^  engineers.  This  is  a  chance  for  you  to  ^ 
<§>  secure  your  future.  Only  men  with  ex-  <fc 
<@>  cellent  references  and  experience  should  ^> 
<|>  apply.  TV  experience  desirable,  but  not  # 
<^  essential.  X 
<$>  Box  101E.  B'T.  ^ 
®®<$®<§*^<§>®^-%^^<^<§><^<^<$,<§^^^ 

Television 


Help  Wanted 


Announcers 


Announcer 

...  for  Major  Midwest  Market. 
Must  have  one  specific  specialty 
and  must  have  TV  experience. 
Send  complete  background  to 
Box  162E,  B»T 


Technical 


1* 


I  TV  ENGINEERS 

»  Television  engineering  personnel  need 

j  ed  for  top  power  regional  VHF  sta-  1 

J  tion  in  Southeast.    First  phone  re-  / 

»  quired.  Application  should  include  ex-  * 

k  perience,  salary  required  and  avail-  i 

f  ability.  Write  Box  174E,  B'T.  I 
*  *  *^»  «» «» «» «» -^fc. «» »» «  \ 


Situations  Wanted 


Managerial 


GENERAL  MANAGER 
STATION  MANAGER 
Live  wire  team  combining  super-sales- 
manship-promotion with  solid  adminis- 
tration, programming  and  intelligent 
personnel  management.  Native  South- 
erners; prefer  South. 

Box  165E,  B»T. 


oooooooooooooooooooooooooooooo 

g          ATTORNEY-ENGINEER  g 

C  Age  39.  Seeks  position  combining  law  and  O 

g  seventeen  years  of  broad  engineering  ex-  2 

O  perience.  B.S.E.E.,  1937,  LL.B.,  1954.  Elec-  O 

O  trical  construction  and  maintenance,  TV-  2 

q  broadcasting,  radio  communications  and  q 

O  electronic  design.  q 

g                    Box  169E,  BeT.  2 

oooooooooooooooooooooooooooooo 

Production-Programming,  Others 


SPORTS-PROGRAM-PROMOTION 
Sports  play-by-play  with  outstanding 
record — major  colleges  and  semi-pro. 
Seven  years  experience  includes  five  as 
PD.  Know  sales  and  promotion.  Present 
earnings  good — but  seek  more  aggressive 
operation  in  larger  market,  AM  and/or 
TV.  College.  Married.  Available  Sep- 
tember. 

Box  173E,  BeT. 
i_„ — ,_,  — ._.._.._._._„_„_„_„. 


Television 


FOR  THE  RECORD 


Situations  Wanted 


Technical 


TELEVISION  INDUSTRY 

N.  Y.  TECH.  (Crescent  School) 
GRADUATE 
WILL  RELOCATE 
Practical  Training  as 
CAMERAMAN 
FLOORMAN 
AUDIO  OPERATOR 
VIDEO  TECHNICIAN 
SCRIPT  WRITER 
ANNOUNCER-COMBO  MAN 
PROGRAM  DIRECTOR 
INQUIRE  BOX  109E,  B«T 
For  Resume 


Production-Programming,  Others 


TV  DIRECTOR 

Due  to  staff  reduction  major  midwest  station  in 
6th  year  of  operation  has  available  a  top-notch 
TV  Director.  This  highly  recommended  person 
has  experience  in  all  phases  of  TV  directing 
from  basketball  remotes  to  studio  spots.  Over 
5  years  in  radio-TV.  Exellent  references. 
Box  131E,  B-T. 


For  Sale 


FOR  SALE 


The  following  items  of  television  equip- 
ment, all  in   first  class   condition  are 
offered  for  sale  with  immediate  delivery: 
1—300'  Blaw  Knox  LT  Tower 
1—149'   Stainless   Twin   Tower  with  2 

10'xl4'  passive  reflectors. 
1 — RCA  TF-3AM  superturnstile. 
1 — Federal  FTL-27A  2000Mc  microwave 

relay  (receiver  and  transmitter)  w/ 

6  ft.  dishes. 
1— Raytheon  RTRIC  2000  mc  microwave 

relay    (receiver    and    transmitter) — 

1—6  ft.,  1—8  ft.  dish. 
1 — RCA  TTC-3A  switcher  with  console 

housing. 

1 — RCA  TT-5A  TV  transmitter  in  excel- 
lent condition  with  S.B.  Filter,  Di- 
plexer,  RF  load  and  wattmeter,  with 
operating  set  and  FCC  spare  tubes, 
crystals  for  channel  6. 

400  feet  3%"  steatite  insulated  trans- 
mission line  used  but  in  good  con- 
dition. 

1— RCA  715B  Oscilloscope. 
Available    due   to    purchase    of  higher 
tower  and  100,000  watt  transmitter.  Call 
or  write  Charles  Brady,  Director  of  En- 
gineering, WJIM-TV,  Lansing,  Michigan. 


TOWERS 

RADIO— TELEVISION 

Antennas- — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 

6100  N.  E.  Columbia  Blvd., 
Portland  1  1 ,  Oregon 


Wanted  to  Buy 


Stations 


=8^ 


=8-e= 


WANTED 
On  long  term  lease  VHF  Tele- 
vision Station.  By  financially 
responsible — Experienced  oper- 
ator. Replies  held  in  strictest 
confidence. 

Box  176E,  B«T 


(Continued  from  page  92) 

stallation  of  new  transmitter;  1050  kc,  1  kw,  D. 
(BL-5360). 

WLOK  Lima,  Ohio,  WLOK  Inc.— Granted  li- 
cense covering  expired  CP  which  authorized  in- 
stallation of  new  tower  and  ground  system 
(mount  tv  antenna  on  top)  (BL-5352). 

Modification  of  CP 

The  following  were  granted  extension  of  com- 
pletion dates  as  shown: 

WOC  Davenport,  Iowa  to  11-11-54,  condition; 
WCAR-FM  Pontiac.  Mich,  to  2-11-55;  WJLN-TV 
Birmingham,  Ala.,  to  2-10-55;  WMFL  Miami,  Fla. 
to  2-9-55;  WTLB  La  Crosse,  Wis.  to  2-16-55; 
WCIO-TV  Detroit,  Mich,  to  1-19-55;  WIFE  (TV) 
Dayton,  Ohio,  to  2-4-55;  WPTR-TV  Albany,  N.  Y. 
to  2-1-55. 

July  28  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 
WPKO  Waverly,  Ohio,  Hi  Kinco  Bcstrs.— Li- 
cense to  cover  CP  (BP-8614)  as  mod.  which  au- 
thorized new  standard  broadcast  station  (BL- 
5381). 

Remote  Control 
WTAD  Quincy,  111.,  Lee  Bcstg.  Inc.— (BRC-462). 

Modification  of  License 
KLZ-FM  Denver,  Colo.,  LTF  Bcstg.  Corp.— Mod. 
of  license  to  change  name  to  Aladdin  Bcstg. 
Corp.  (BLH-76). 

Miscellaneous 


-ATTENTION- 


Anyone  knowing  the  whereabouts  of 
PHIL  ARNOLD,  extremely  near  sight- 
ed person,  d/b/a  Independent  Broad- 
casters of  America  or  JAMES  (JIM) 
A.  HILL,  radio  promotion  salesman 
contact 

Box  167E,  B»T. 


THE    BEST    IN  COMPLETE 

ERECTION  OF  TOWERS 

vJTtNNA  LIGHTS  CO-AX  CABLE 


J.  M.  HAMILTON  &  COMPANY 

PAINTING        ERECTION  MAINTENANCE 

YEARS  OF  EXPERIENCE 
Box  2432,  Tel:  4-2115,   Goitonio,   N.  C. 


Employment  Services 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive  Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howaxd  S.  Frazibk 
TV  &  Radio  Management  Consultant  t 
708  Bond  Bldg.,  Washington  5,  D.  C. 


Modification  of  CP 
WHFM  (FM)  Rochester,  N.  Y.,  Stromberg-Carl- 
son  Co.— Mod.  of  CP  (BPH-1905)  as  mod.,  for  ex- 
tension of  completion  date  (BMPH-4933). 

Renewal  of  License 

WRRN  (FM)  Warren,  Pa.,  Northern  Allegheny 
Bcstg.  Co.— (BRH-268). 

WWOD-FM  Lynchburg,  Va.,  Old  Dominion 
Bcstg.  Corp.— (BRH-514). 

Modification  of  CP 
KLZ-TV  Denver,  Colo.,  LTF  Bcstg.  Corp.— Mod. 
of  CP  to  change  corporate  name  to  Aladdin 
Bcstg.  Corp.  (BMPCT-2327). 

License  for  CP 
WCAU-TV  Philadelphia,  Pa.,  WCATJ  Die— Li- 
cense to  cover  CP  (BPCT-1734)  as  mod.  which 
authorized  changes  in  facilities  of  existing  tv 
station.  (BLCT-221). 


July  28  Decisions 

BROADCAST  ACTIONS 
The  Commission  en  banc 
Renewal  of  License 

The  following  stations  were  granted  renewal 
of  licenses  for  the  regular  period: 

WKAP  Allentown,  Pa.;  KQV  Pittsburgh,  Pa.; 
WARM  Scranton,  Pa.;  WAVL  Apollo,  Pa.;  WEDO 
McKeesport,  Pa.;  WGBI  Scranton,  Pa.;  WGPA- 
AM-FM  Bethlehem,  Pa.;  WHUN  Huntingdon, 
Pa.;  WICK  Scranton,  Pa.;  WJPA  Washington, 
Pa.;  WMBS  TJniontown,  Pa.;  WNAR  Norristown, 
Pa.;  WPTS  Pittston,  Pa.;  WSBA  York,  Pa.; 
WWSW-AM-FM,  Pittsburgh,  Pa.;  WAZL-FM 
Hazelton,  Pa.;  WBRE-FM  Wilkes-Barre,  Pa; 
WCAU-FM  Philadelphia,  Pa.;  WEEX-FM  Easton, 
Pa.;  WGBI-FM  Scranton,  Pa.;  WLAN-FM  Lan- 
caster, Pa.;  WLYC-FM  Williamsport,  Pa.;  WPEN- 
FM  Philadelphia,  Pa.;  WRZE-FM  York,  Pa.- 
WSAN-FM  Allentown,  Pa.;  WVAM-FM  Altoona, 
Pa.;  WUSV  Scranton,  Pa.;  WDFM  State  College, 
Pa.;  WKJF  Pittsburgh,  Pa.;  WVCH  Chester,  Pa.; 
WMBO-AM-FM  Auburn,  N.  Y.;  KBYR  Anchor- 
age, Alaska;  WMCA  New  York;  WFIL-AM-FM- 
TV,  Philadelphia,  Pa.;  KGBS-TV  San  Antonio, 
Tex.;  KPRC-TV  Houston,  Tex.;  KRLD-TV  Dallas, 
Tex.;  WBAP-TV  Fort  Worth,  Tex.;  WCAU-TV 
Philadelphia,  Pa.;  WFAA-TV  Dallas,  Tex;  WFBM- 
TV  Indianapolis.;  WOAI-TV  San  Antonio,  Tex.; 
WPTZ  (TV)  Philadelphia,  Pa.;  WSM-TV  Nash- 
ville, Tenn.;  WGAL-TV  Lancaster,  Pa.;  WJAC- 
TV  Johnstown,  Pa, 

Pontiac,  Mich.,  The  First  Baptist  Church — 
Granted  extension  of  authority  to  transmit  re- 
ligious programs  to  station  CKLW,  owned  and 
operated  by  Western  Ontario  Bcstg.  Co.,  Ltd., 
Windsor,  Ontario,  Canada,  each  Sunday,  from 
8:30  to  9:00  a.m.  and  11  to  11.30  a.m.  EST,  for  the 
period  ending  Aug.  13. 

SSA 

Extended  Special  Service  Authorizations  for 
the  following  stations  for  the  period  ending 
Sept.  30,  1954: 

WNYC  New  York,  N.  Y.,  for  use  of  830  kc,  1 
kw,  to  operate  additional  hours  from  6  a.m.  (EST) 
to  sunrise  New  York,  and  from  sunset  Minnea- 
polis to  10:00  p.m.  (EST). 

KFAR  Fairbanks,  Alaska,  for  use  of  660  kc, 
10  kw,  U. 

KWBU  Corpus  Christi,  Tex.,  for  use  of  1030  kc, 
50  kw,  from  local  sunrise  Boston,  Mass.,  to  local 
sunset  Corpus  Christi,  Tex. 

WOI  Ames,  Iowa,  for  use  of  640  kc,  1  kw, 
from  6  a.m.  to  local  sunrise  (CST). 


Radio  Station  and  Newspaper 

Appraisals 

Tax,  estate  and  many  other  personal  problems  create  the  need  for  an 
independent  appraisal.  Extensive  experience  and  a  national  organiza- 
tion enable  Blackburn-Hamilton  Company  to  make  accurate,  authori- 
tative appraisals  in  minimum  time. 

Appraisals    •    Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbrook  2-5672 


iRO  ADC  A  STING 


Telecasting 


August  2,  1954    •    Page  97 


$30,000  Summer  Home  in  Maine 


Use  America's  only  "3-state  one  station 
TV  network"  and  save  —  in  23  weeks  of 
a  5  per  week  x/a  hour  show  —  the  com- 
plete cost  of  a  $30,000  summer  home  on 
the  Maine  coast. 

Average  time  costs  run  54%  less  than  the 
combined  costs  of  the  three  TV  stations 
giving  next  best  coverage. 


HITS  ALL  THREE 

WMTW,  transmitting  from  the 
top  of  Mt.  Washington,  covers 
most  of  the  three  states  of  Maine, 
New  Hampshire  and  Vermont. 
Over  445.000  U.  S.  families  live 
within  the  WMTW  primary  cov- 
erage area  which  has  224,572  TV 
sets.  RETMA  -  May  28. 


OUT-PULLS  THEM  ALL 

Covers  virtually  all  the  families 
local  TV  stations  do  and  reaches 
thousands  of  families  they  can- 
not reach  —  serves  a  one  and  a 
half  billion  dollar  market  —  retail 
sales  comparable  to  Richmond, 
Omaha,  Akron,  and  Syracuse 
combined.  On  the  air  in  August. 


John  H.  Norton,  Jr.,  Vice  Pres.  and  General  Manager 
REPRESENTED   NATIONALLY   BY   HARRINGTON,  RIGHTER  &   PARSONS,  Inc. 


Page  98    •    August  2,  1954 


Broadcasting    •  Telecasting 


FOR  THE  RECORD 


TELESTATUS 

August  2,  1954 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B«T  estimate. 
Stations  in  italics  are  grantees,  not  yet  operating. 


ALABAMA 

Birmingham — 

►  WABT  (13)  NBC,  ABC,  DuM;  Blair;  260,000 

►  WBRC-TV  (6)  CBS;  Katz;  245,090 
WJLN-TV  (48)  12/10/52— Unknown 

Decaturt — 

►  WMSL-TV  (23)  Walker 
Doth  ant — 

WTVY  (9)  7/2/54-12/25/54 
Mobilet — 

►  W ALA-TV    (10)    ABC,   CBS,   NBC;  Headley- 

Reed;  72,500 

►  WKAB-TV  (48)  CBS,  DuM;  Forjoe;  74,900 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 

Montgomery — 

►  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  32,400 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
9/15/54 
Munfordt — 

WEDM  (*7)  6/2/54-Unknown 
Selmat — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  (Phoenix) — 

►  KVAR  (12)  NBC,  DuM;  Avery-Knodel; 

95,300 
Phoenix — 

►  KOOL-TV  (10)  ABC;  Hollingbery;  96,300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  95,300 
Arizona  Tv  Co.  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Forjoe;  28,031 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  28,031 
Yumat — 

►  KJVA  (11)  NBC,  DuM;  Grant;  18,848 

ARKANSAS 

El  Dorado! — 

KRBB  (10)  2/24/54-Vnknovm 
Fort  Smith!— 

►  KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 

18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springs!— 

KTVR  (9)  1/20/54-Unknovm 
Little  Rock— 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  65,091 
>■  KATV  (7)  (See  Pine  Bluff) 

KETV  (23)  10/30/53-Unknoum 
Pine  Blufft— 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  74,365 
Texarkana — 

►  KCMC-TV  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield — 

►  KBAK-TV  (29)  ABC,  DuM;  Forjoe;  65,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkeley  (San  Francisco) — 

►  KQED  (»9) 
Chico— 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  42,220 
Coronat — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Vnknown 
Eurekat — 

►  KLEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,500 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO-TV  (47)  ABC,  CBS:  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
Los  Angeles — 

KB1C-TV  (22)  2/10/52-Unknown 

►  KABC-TV  (7)  ABC;  Petry;  1,861,132 

►  KCOP  (13)  Katz;  1,861.132 

►  KHJ-TV  (9)  DuM;  H-R: ;  1.861.132 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,861.132 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1.861,132 

►  KTLA    (5)    Raymer;  1,861,132 
►-KTTV  (11)  Blair;  1.861.132 

►  KTHE  (»28) 
Modestot — 

KTRB-TV  (14)  2/17/54-Vnknown 
Monterey! — 

>■  KMBY-TV  (8)  ABC,  CBS.  NBC.  DuM;  Holling- 
bery; 385,234 

Sacramento — 
KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.    Co.    (10),   Initial  Decision 
11/6/53 


Salinas! — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 
KBAY-TV     (20),    3/11/53-Vnknown  (granted 
ST  A  Sept.  15) 
X-KGO-TV  (7)  ABC;  Petry;  970,180 

►  KPIX  (5)  CBS,  DuM;  Katz;  970,180 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  970,180 

►  KSAN-TV  (32)  McGillvra;  47,000 
San  Jose! — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispo! — 

►  KVEC-TV  (6)  DuM;  Grant;  67,786 

►  KEYT   (3)   ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 453,692 
Stockton! — 

►  KTVU  (36)  NBC;  Hollingbery;  110,000 
KOVR  (13)  Blair;  2/11/54-9/1/54 

Tulare  (Fresno) — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

eKKTV    (11)    ABC,   CBS,   DuM;  Hollingbery; 
46,221 

►  KRDO-TV  (13)  NBC;  McGillvra ;  36,000 

Denver — 

►KBTV  (9)  ABC;  Free  &  Peters;  227.882 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS;  Katz;  227,882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (*6),  7/1/53-1954 

Grand  Junction! — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►  KCSJ-TV  (5)  NBC,  Avery-Knodel;  48.587 
KDZA-TV  (3).  See  footnote  (d) 

CONNECTICUT 

Bridgeport — 
WCBE  (*71)  1/29/53-Unknown 

+■  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 

Hartford!— 
WCHF  (*24)  1/29/53-Vnknown 
WGTH-TV  (18)  H-R;  10/21/53-8/15/54 

New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  176,068 

New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  London! — 

WNLC-TV  (26)  12/3l/52-Unknown 
Norwich! — 

WCNE  (*63)  1/29/53-Unknown 
Stamford!— 

WSTF  (27).  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC,  DuM;  Stuart;  140.800 

DELAWARE 

Dover! — 

WHRN  (40),  3/11/53-Unknown 
Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  220,843 
W1LM-TV  (83),  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.:  624.000 

»►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 
+■  WTTG  (5)  DuM;  Blair;  612,000 
WOOK-TV  (50)  2/24/54-Unknown 

FLORIDA 

Clearwater! — 
WPGT  (32)  12/2/53-Unknown 

Daytona  Beach! — 

WMFJ-TV  (2)  7/8/54-7/1/55 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


1 

m 

Broadcasting 


Telecasting 


12"  diam.  mast  I6Y2"  diam.  mast 
The  Type  1040  slotted  ring 
transmitting  antenna  bay  shown 
above  mounts  on  a  pole  and  handles 
20  kilowatts  with  a  power  gain  of 
approximately  four.  Additional  bays 
give  additional  gain  and  capacity. 
VSWR  is  1.10  or  less.  Antenna  is 
of  rugged  construction,  has  few  seals, 
is  de-iced.  Write  for  bulletin  B -654. 


ANTENNA   SYSTEMS  -  COMPONENTS 
AIR   NAVIGATION   AIDS  -  INSTRUMENTS 


£gk  ALFORD 

vSSv     Manufacturing  Co.,  Inc. 

™  *  299  ATLANTIC  AVE.,  BOSTON,  MASS. 


August  2,  1954    •    Page  99 


A-TV 

Covers  the  prosperous 
Keokuk,  Iowa 
Hannibal,  Missouri 
Quincy,  Illinois 
Area 

There  are 

129,405 

Families  Unduplicated 
by  service  from 
any  station  outside 
KHQA-TV's 
Class  B  Contour 


TELEVISION  HOMES 

in  KHQA-TV's 

100  mv/m  CONTOUR 

Exclusive  CBS  and 
DuMont  Television  Outlet 
For  Keokuk-Hannibal-Quincy 
Area 

You  need 

KHQA-TV — Channel  7 

to  cover  this  market 

Represented  by 
WEED  TELEVISION 

Chicago,  New  York,  Detroit, 
Atlanta,  Boston,  Hollywood, 
San  Francisco 

Tower 

886  Feet  above  Average  Terrain 
12  Bay  RCA  Antenna 
36.3  KW  ERP  Now 
316  KW  ERP  CP 

For  availabilities  write: 

WALTER  J.  ROTHSCHILD 
National   Sales  Manager 


iEBE'^ati 


■  ■■'STATIONS 

QUINCY,  ILLINOIS 
Affiliated   with   WTA  D-AM-FM 


Page  100    •    August  2,  1954 


Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling,  107,200  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,000 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC.  CBS,  NBC,  DuM;  CBS 

Spot  Sis.;  261,000 
WOBS-TV  (30)  Stars  National:  8/12/53-March 
'55. 
Miami — 

►  WITV  (17)  See  Fort  Lauderdale 

WM1K-TV  (27)  Start  National;  12/2/53-9/30/54 
WTHS-TV  (*2),  U/12/53-Unknown 

►  WTVJ   (4)   ABC,   CBS,  NBC,  DuM;   Free  & 

Peters;  249,300 
WMFL  (33;,  12/9/53-Unknown 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  10,250 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  64,000 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC.  CBS,  NBC,  DuM;  Weed; 

81,000 

Tampat — 

Tampa  Times  Co.  (13),  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  Initial  Decision  7/13/53 

West  Palm  Beach — 

WE  AT -TV  (12)  Walker;    2/18/54-Nov.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31.4*5 
WJNO-TV  (5)  NBC;  Meeker;  11/4/53-8/15/54 

(granted  ST  A  June  29) 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC.  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  391,347 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 

►  WSB-TV  (2)  NBC;  Petry;  413.235 
WQXI-TV  (36),  11/19/53-Summer  '54 

Augusta — 

►  WJBF-TV  (6)  ABC.  NBC.  DuM;  Hollingbery; 

100,260 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 
Columbus — 

►  WDAK-TV  (28)  ABC,  NBC.  DuM;  Headley- 

Reed'  59  919 

►  WRBL-TV'  (4)  CBS;  Hollingbery;  73,647 
Macon — 

►WNEX-TV  (47)  ABC,  NBC;  Branham;  34,662 

►  WMAZ-TV    (13)    ABC,    CBS.    DuM;  Avery- 

Knodel;  75.593 
Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  11  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  46,760 

WSAV  Inc.  (3)  Initial  DedHon  3/31/54 
Thomasvillet — 

WCTV  (6),  12/23/53-Unknown 
Valdostat — 

WGOV-TV  f37J  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  34,665 

►  KIDO-TV  (7)  ABC.  NBC.  DuM;  Blair;  33.000 
Idaho  Falls — 

►  KID-TV  (3)  ABC.  CBS,  NBC,  DuM;  Gill-Pema; 

26,500 

KIFT  (8)  ABC;  Hollingbery:  2/26/53-Nov.  '54 
Nampat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellot— 

KISJ  (6)  CBS;  2/28/53-November  '54 

KWIK-TV    (10)    ABC;    Hollingbery;  3/26/53- 
Nov.  '54 

Twin  Fallst— 

KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Sept.  '54 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  CBS,  DuM;  Weed;  250,000 

Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307.000 
WTLC  C12),  11/4/53-Vnknoton 

Chicago— 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1.840.000 

►  WBKB  (7)  ABC;  Blair;  1.840.000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840.000 
WHFC-TV  (26),  1/8/53-Unknown 
WIND-TV  (20),  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840.000 
WOPT  (44)  2/10/54-Vnknovan 

WTTW  CU)  11/5/53-Fall  '54 

Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35.000 


Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000. 
Evanstonf — 

WTLE  (32),  8/12/53-Unknown 
Harrisburgt — 

►  WSLL-TV  (22)  ABC;  Walker;  30.000 

Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC.  CBS,  NBC,  DuM;  Head- 

ley-Reed; 152,418 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 

Quincyt  (Hannibal,  Mo.)— 

►  KHQA-TV  (7)  (See  Hannibal,  Mo.) 

►  WGEM-TV   (10)    ABC,   NBC;  Avery-Knodel; 

114,000 

Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  201,962 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 

Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV    (4)    ABC.    CBS,  DuM; 

Knodel;  264,811 


Avery- 


Springfleld — 

►  WICS  (20)  ABC.  NBC.  DuM;  Young;  78,000 

INDIANA 

Bloomington — 

►  WTTV  (4)  ABC.  CBS.  NBC.  DuM;  Meeker; 

549,284  (also  Indianapolis) 

Elkhartt— 

►  WSJV  (52)  ABC.  NBC.  DuM;  H-R;  118.000 
Evansvillet — 

►  WFIE  (62)  ABC.  NBC,  DuM;  Venard;  58,000 

►  WEHT  (50)  See  Henderson,  Ky. 

Fort  Wayne — 

►  WKJG-TV  (33)  ABC.  CBS,  NBC,  DuM;  Ray- 

mer;  93.657 

Anthony  Wayne  Bcstg  Co.  (89),  Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  ABC,  CBS,  DuM;  Katz;  494,000 

►  WISH-TV  (8)  CBS;  Boiling 

►  WTTV  (4)  See  Bloomington 

LaFayettet— 

►  WFAM-TV  (59)  DuM;  Rambeau;  50,670 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man, Walker;  71,300 

Notre  Dame  (South  Bend)t — 

Michiana  Telecasting  Corp.  (46)  Initial  Deci- 
sion 7/27/54 

Princetont — 
WRAY-TV  (52)  See  footnote  (d) 

South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  110,765 
Terre  HauteT— 

►  WTHI-TV  (10)  CBS,  DuM;  Boiling 
Waterloot  (Fort  Wayne) — 

WINT  (15)  4/6/53-9/1/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC.  CBS,  DuM;  Weed;  240,000 
Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116.444 

►  WMT-TV  (2)  CBS;  Katz;  234,850 

Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 

Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76,000 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  236,000 

Fort  Dodgef— 

►  KQTV  (21)  Pearson;  42,100 
Mason  Cityt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  92,412 
Sioux  City — 

KCTV  (36),  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/15/54 

Waterloo— 

►  KWWL-TV    (7)    NBC,   DuM;  Headley-Reed: 

106,230 

KANSAS 

Great  Bendt — 

KCKT  (2)  3/3/54-Unknown 
Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  137,874 
Manhattan* — 

KSAC-TV  (*3).  7/24/5S-Vnknovn 
Pittsburgt— 

►  KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  63,678 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Broadcasting 


Telecasting 


Topeka — 

KTKA  (43),  11/5/53-Unknown 
>■  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.: 

54,481 

Wichita— 

KAKE-TV  (10)  HotUngbery;  4/1/54-Sept.  '54 

►  KEDD  (16)  ABC,  NBC;  Petry;  101,292 

KENTUCKY 

Ashlandt — 
WPTV  (59)  Petry;  l/14/52-Unknovm 

Hendersont  (Evansville,  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  53,161 

Lexington! — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 

WLEX-TV  (It)  4/13/54-Unknovm 
Louisville — 

►  WAVE-TV  (3)  ABC,  NBC,  DuM;  NBC  Spot 

Sis.;  369,634 

►  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.   See  footnote  (b). 
WKLO-TV  (21)  See  footnote  (&) 
WQXL-TV  (41)  Forjoe;  1/15/53-Summer  '54 

Newportf — 
WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Alexandria! — 
KALB-TV  (5)  Weed;  12/30/53-9/1/54 

Baton  Rouge — 

*►  WAFB-TV  (28)  ABC,  CBS.  NBC,  DuM;  Young; 
49,000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 

Lafayettef — 

KVOL-TV  (10)  9/16/53-Unknown 
KLFY-TV  (10)  Rambeau;  9/16/53-Unknovm 

Lake  Chariest— 
KPLC-TV  (7)  Weed;  11/12/53-8/1/54 

►  KTAG  (25)  CBS,  ABC.  DuM;  Young;  17,000 
Monroe — 

►  KNOE-TV  (8)  CBS,  NBC,  ABC,  DuM;  H-R; 

145,700 

KFAZ  (43)  See  footnote  (d) 
New  Orleans — 
WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

►  WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 

258,412 

►  WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 

65,691 

WTLO  (20),  2/26/53-Unknoton 
Shreveport — 

►  KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 

49,100 

Shreveport  Tv  Co.  (12)  6/7/54-See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangort — 

►  WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holllns;- 

bery;  71,345 
WTWO  (2)  5/5/54-Unknovan 
Lewiston — 

*»■  WLAM-TV  (17)  DuM;  Everett-McKinney; 
20,039 

Polandt— 

WMTW  (8)  ABC,  CBS;  7/8/53-8/15/54 
Portland — 

►  WCSH-TV  (6)  NBC;  Weed;  116,627 

►  WGAN-TV  (13)  ABC.  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  44,200 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC,  DuM;  Harrington,  Righter 

&  Parsons;  552,235 

►  WBAL-TV  (11)  NBC;  Petry;  552,235 
WITB-TV  (72)  FTjoe;  12/l$/52-Fall  '54 

►  WMAR-TV  (2)  CBS;  Katz;  552,235 
WTL.F  (It)  12/9/53-Su.mmer  '54 

Cumberlandt — 
WTBO-TV  (17)  11/12/53-Unknown 

Salisburyt — 

WBOC-TV  (16)  Burn-Smith;  3/11/53-Aug.  '54 
(granted  STA  Feb.  It) 

MASSACHUSETTS 

Adams  (Pittsfield)t— 

WMGT  (74)  ABC,  DuM;  Walker;  135,451 

Boston — 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,191,210 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  t/12/53-Vnknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,191,210 

Brocktont — 

WHEF-TV  (92),  7/30/5J-Fall  '54 


Cambridge  (Boston) — 

►  WTAO-TV  (56)  ABC,  DuM;  Everett-McKinney; 

125,000 
Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  136,000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  128.000 
Worcester — 

WAAB-TV  (20)  8/12/53-Aug.  '54 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  54,250 

MICHIGAN 

Ann  Arbor — 

►-WPAG-TV  (20)  DuM;  Everett-McKinney;  19,800 
WUOM-TV  ("26),  11/4/53-Unknown 

Battle  Creek— 

WBCK-TV   (58)  Headley-Reed;  11/20/52-Sum- 

mer  '54 
WBKZ  (64)  see  footnote  (d) 

Bay  City  (Midland,  Saginaw) — 

►  WNEM-TV    (5)    NBC,    DuM;  Headley-Reed; 

205.160 

Cadillact— 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  47,699 
Detroit — 

WCIO-TV  (62),  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,407 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1.286.822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,306,200 

WTVS    (*56)    7/14/54-Late  '54 

East  Lansingt — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
WTAC-TV  (16)  See  footnote  (d) 

Grand  Rapids— 

►  WOOD-TV  (8)  ABC.  CBS,  NBC.  DuM;  Katz; 

444,502 

►  WKZO-TV  (3)  ABC,  CBS.  NBC,  DuM;  Avery- 

Knodel;  406,922 
Lansing — 

►  WILS-TV  (54)  Venard;  51,000 

►  WJIM-TV  (6)   ABC,  CBS,  NBC,  DuM;  H-R; 

260,000 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegont — 

WTVM(35),  12/23/ 52-Unknown 
Saginaw  (Bay  City,  Midland)— 

►  WKNX-TV  (97)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51),  10/29/53-Vnknown 

Traverse  City  t — 
Kalamazoo — 
WPBN-TV  (7)  NBC;  Holman;  11/25/53-8/1/54 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC,  DuM;  Pearson;  92,869 
Dulutht  (Superior,  Wis.)— 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  56,500 

►  WDSM-TV  (6).    See  Superior,  Wis. 
WFTV  (38)  See  footnote  (d) 

Hibbingt— 

KHTV  (10),  1/13/54-Unknown 
Minneapolis  (St.  Paul)— 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  467,300 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 

KEYD-TV  (9)  6/10/54-1/1/55 

Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  76,648 

St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  467,300 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxif — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Jackson  

►  WJTV  (25)  CBS,  DuM;  Katz;  50.224 

►  WLBT  (3)  NBC;  Hollingbery;  87,083 

►  WSLI-TV  (12)  ABC;  Weed;  80,000 

Meridianf — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC,  CBS.  NBC.  DuM;  Head- 

ley-Reed; 44.300 

MISSOURI 

Cape  Girardeaut— 
KFVS-TV    (12;    CBS;   Pearson;  10/14/53-Un- 
knovm 

KGMO-TV  (It),  4/16/53-Unknown 

Claytonf— 
KFUO-TV  (30),  2/5/53-Unknown 

Columbia — 

►  KOMU-TV  (8)  ABC,  CBS.  NBC.  DuM;  H-R; 

49,595 

Festust — 
KACY  (14)  See  footnote  (d) 

Hannibalt  (Quincy,  HI.)— 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  117,776 

►  WGEM-TV  (10)  See  Quincy,  HI. 


••J**;... 

The  Greatest 

Draw  In 
Wichita!. 


BAR  16"  STATION  "A' 


Mon.  -  24.9 
Tue-15.7 
Wed. -25.4 
Thur.-21.6 
Fri.-24.9 


17.8  (Amos  &  Andy) 

16.2  (Superman) 

10.3  (Kit  Carson) 

11.9  (Hopalong  Cassidy)/ 
5.4  (Range  Rider) 


*Source:  ARfr,  April  '54. 

Plus  Value!..... 

"Bar  16"  had  a  cumula- 
tive rating  of  48.6  for 
the  week  April  8  thru 
April  W 


Cheyenne,  popular  local  person- 
ality combines  top  western 
movies  with  his  own  special 
brand  of  yarn-spinning  to  give 
"Bar  16"  a  double  barreled  pull! 


See  PETRY  For  Regional  and 
National  Participations! 


23 


KEDD 

WICHITA  KANSAS 

NBC- ABC 

REPRESENTED  BY 

Edward  Petry  &  Co.,  Inc. 


Broadcasting    •  Telecasting 


August  2,  1954  •    Page  101 


Jefferson  Cityt — 
KRCG  (13)  6/10/54-Unknown 

Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-8/15/54 
Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  402,796 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  402,796 

►  WDAF-TV   (4)   NBC;   Harrington,  Righter  & 

Parsons;  402,796 

Kirksvillet— 

KTVO  (3)  12/16/53-8/16/54 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  106,735 

St.  Louis — 
KACY  (14)  See  Festus 

KETC    ("9)  5/7/53-Unknown 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis; 

650,360 

►  KSTM-TV  (36)  ABC:  H-R;  215,000 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV   (42),  2/12/53-Unknown 

►  WTVI  (54)  See  Belleville,  HI. 

Sedaliat— 

►  KDRO-TV  (6)  Pearson 
Springfield — 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  48,456 

►  KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 

MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 

Buttet— 

►  KOPR-TV  (4)  CBS.  ABC;  Hollingbery;  7.000 

►  KXLF-TV  (6).    No  estimate  given. 

Great  Fallst— 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headley-Reed; 

11,000 

Missoulat — 

►  KGVO-TV  (13)  CBS;  Gill-Perna 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV  (13)  CBS,  DuM;  Meeker;  38.853 

Lincoln — 

KFOR-TV  (10)  See  footnote  (d) 

►  KOLN-TV  (12)  ABC.  CBS,  DuM;  Avery-Kno- 

del;  94,150 

Omaha — 

►  KMTV  (3)  ABC.  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  DuM,  NBC;  Blair;  246,909 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 

Las  Vegast — 

►  KLAS-TV  (8)  ABC.  CBS,  NBC,  DuM;  Weed; 

14,925 

Reno — 

K-KZTV  (8)  ABC,  CBS,  NBC,  DuM;  Pearson; 
15.428 

NEW  HAMPSHIRE 

Keenet — 
WKNE-TV  (45),  4/22/53-Unknown 

Manchestert — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 

Mt.  Washington! — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

►  WRTV  (58)  107,000 
Atlantic  City — 

WFPG-TV  (46)  see  footnote  (d) 
WOCN  (52),  1/8/53-Unknown 

Camdent — 

WKDN-TV  (17;,  1/28/54-Unknown 

Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 

New  Brunswickt — 

WTLV  (*19),  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquef — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 

Roswellf — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker: 

22,418 

Page  102    •  August  2,  1954 


NEW  YORK 

Albany  (Schenectady,  Troy) — 
WPTR-TV  (23;  6/10/53-Unknown 

►  WROW-TV    (41)    ABC,    CBS,    DuM:  Boiling; 

95,877 

WTVZ  (*17),  7/24/52-Unknoum 
Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS,  NBC.  DuM;  Boi- 

ling; 292,220 
WQTV  (*46),  8/14/52-Unknown 

BloominpdalPt  (Lake  Placid) — 

WIRI  (5)  12/2/53-10/1/54 

Buffalo — 

►  WBEN-TV  (4)  ABC,  CBS,  DuM;  Harrington 

Righter  &  Parsons;  407,023.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC.  DuM:  H-R; 

150,000 

WGR-TV    (2)    NBC;    Headley-Reed;  4/7/54- 
8/14/54 

WTVF  (*23)  7/24/52-Unknown 

Carthagef  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-Sept. 
•54 

Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE   (24)   ABC,  CBS,  NBC,  DuM;  Forjoe; 

31,500 

Ithacat — 

WHCU-TV  (20)  CBS;  1/8/53-November  '54 
WIET   (*14),  1/8/53-Unknown 
Kingston — 

►  WKNY-TV    (66)    CBS,   NBC,    DuM;  Meeker; 

8,650 

New  York — 

►  WABC-TV  (7)  ABC;  Petry;  4,150,000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,150,000 

►  WATV  (13)  See  Newark,  N.  J. 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,150,000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,150,000 

►  WOR-TV   (9)   WOR;   WOR-TV   Sis.;  4.150,000 

►  WPLX  (11)  Free  &  Peters;  4,150,000 
WGTV  (*25),  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 

Rochester — 
WCBF-TV   (15),  6/10/53-Unknown 

►  WHAM-TV  (5)  ABC,  NBC;  Hollingbery;  225.000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 

210,000 

WRNY-TV  (27),  4/2/53-Unknown 
WROH  (*21),  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 
Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC,  CBS,  NBC.  DuM;  NBC  Spol 

Sis.;  371,000 

►  WTRI  (35)  CBS;  Headley-Reed;  901,938 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  (*43),  9/lt/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  345,855 
Utica — 

WFRB  (19),  7/1/53-Unknown 

►  WKTV  (13)   ABC,  CBS,  NBC.  DuM;  Cooke; 

143,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  ABC,  CBS,  NBC,  DuM;  Boiling; 

27,950 

WLOS-TV  (13)  ABC;  Venard;  12/9/53-Aug.  '54 
Chapel  Hillf— 

WUNC-TV  (*4),  9/30/53-September  '54 
Charlotte — 

►  WAYS-TV    (36)    ABC.    NBC,    DuM;  Boiling; 

48,700 

►  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis.; 

407,222 

Durhamt — 

WTVD  (11)  NBC;  Headley-Reed;  1/21/54-Sept. 

'54 

Fayettevillef — 
WFLB-TV  (18)  4/13/54-Unknovm 

Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV    (57)    ABC;    Boiling;  11/20/52-Vn- 
known 

►  WFMY-TV  (2)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  233,474 

Greenville — 

►  WNCT  (9)  ABC,  CBS,  NBC,  DuM;  Pearson; 

63,676 

Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Raleigh— 

►WNAO-TV  (28)  ABC.  CBS.  NBC,  DuM;  Avery- 
Knodel;  71,300 

Wilmingtont — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  31,076 
WTHT  (3)  2/ 17/54- Aug.  '54 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  213,267 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  57,300 

NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV  (5)  CBS.  NBC.  DuM;  Blair;  6,125 
Fargot — 

►  WDAY-TV  (6)  ABC.  CBS,  NBC.  DuM;  Free  & 

Peters;  42,260 
Grand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 
Minott — 

►  KCJB-TV  (13)  ABC.  CBS,  NBC,  DuM;  Weed: 

22,680 
Valley  Cityt— 

KXJB-TV  (4)  CBS;  Weed;  8/5/53-8/1/54 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  148,710 
Ashtabula! — 

►  WICA-TV  (15)  20,000 

Cincinnati — 

►  WCET  (*48) 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,000 

►  WKRC-TV  (12)  CBS;  Katz;  525,000 

►  WLWT  (5)  NBC;  WLW  Sis.;  525.000 
WQXN-TV  (54)  Forjoe;  5/14/53-October  '54 

Cleveland — 

WERE-TV  (65),  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,035,503 

►  WNBK  (3)  NBC;  NBC  Spot  Sis;  1,045.000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307.000 
WOSU-TV   (*34).  4/22/53-Unknown 

►  WTVN-TV  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
ElyrlaT— 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (35)  Weed;  12/4/52-Summer  '54 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 
Mansfieldt— 

WTVG  (36)  6/3/54-Unknown 
Massillont — 

WMAC-TV  (MS)  Petry;  »/4/5t-Vnknovn 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  l.OW.WX) 
Toledo — 

►  WSPD-TV  (13)  ABC.  CBS,  NBC,  DuM;  Katz; 

286,382 

Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  80,850 

►  WKBN-TV    (27)    ABC,   CBS,   DuM;  Raymer; 

131,838 

Zanesvllle — 

►  WHIZ-TV  (50)  ABC,  CBS,  NBC,  DuM;  Pear- 

son 35,306 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  175.632 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknoum 

Enidt— 

►  KGEO-TV  (5)  ABC;  Pearson 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Everett-McKinney;  52.348 
Miamit — 

KMIV  (58),  4/22/53-Unknown 

Muskogeet — 
KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54- 
9/1/54 

Oklahoma  City — 

►  KMPT  (19)  DuM;  Boiling:  98.267 

►  KTVQ  (25)  ABC,  NBC;  H-R;  121,774 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  271,841 
KETA  (*13)  12/2/53-Unknown 

Tulsa — 

►  KCEB  (23)  ABC,  NBC.  DuM;  Boiling;  90,000 

►  KOTV  (6)  ABC,  CBS,  NBC.  DuM;  Petry;  229.100 

KSPG  (17)  2/4/54-Unknown 
KVOO-TV  (2)  7/8/54-Unknown 
Oklahoma  Educational  Tv  Authority  (*11). 
7/21  /54-Unknown 

Broadcasting    •  Telecasting 


OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

24,000 
Medford — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

20.900 
Portland — 

►  KOIN-TV  (6)  ABC.  CBS;  Avery-Knodel;  182,283 

►  KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 

179.546 

Oregon  Tv  Inc.  (12)  ABC;  Hollingbery;  7/22/54- 
Unknown 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
Salemt — 
KSLM-TV  (3),  9/30/53-Unknown 

PENNSYLVANIA 

Allentownt — 
WFMZ-TV    (67)    Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53— Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

428,774 

Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker,  76,492 

Chambersburgt — 

WCHA-TV  (46)  See  Footnote  (d) 

Easton — 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,410 
Erie— 

►  WICU  (12)  ABC,  NBC,  DuM:  Petry:  208,500 

►  WSEE  (35)  CBS;  Avery-Knodel;  26,269 
WLEU-TV  (66)  12/31/53-Unknovm 

Harrisburg — 

WCMB-TV    (27)    Cooke:  7/24/53-8/15/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  NBC;  Headley-Reed;  166,423 
Hazletont — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
Johnstown — 

►  WARD-TV  (56)  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  773,494 
Lancaster — 

►  WGAL-TV    (8)    CBS,    NBC,    DuM;  Meeker; 

554  914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
Lebanont — 

►  WLBR-TV  (15)  Burn-Smith;  151,200 

New  Castlet- 

►  WKST-TV 

139,578 

Philadelphia— 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1.843.213 
»-WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 

WIBG-TV  (23).  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,780,046 

Pittsburgh— 

►  WDTV  (2)  ABC,  CBS,  NBC,  DuM;  DuM  Spot 

Sis.;  1,119,210 

►  WENS  (16)  ABC.  CBS;  Petry:  307,149 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  (»13) 

WTVQ  (47)  Headley-Reed;  12/ 23 /52-Vnknown 

Reading — 

►WEEU-TV    (33)    ABC,    NBC;  Headley-Reed; 
54,206 

►  WHUM-TV  (61)  CBS;  H-R;  175.000 
Scranton — 

►  WARM- TV  (16)  ABC;  Hollingbery;  160,000 

►  WGBI-TV    (22)    CBS;    Blair;  165,000 

►  WTVU  (73)  Everett-McKinney:  150.424 

Sharon  t — 
WSHA  (39)  1/27/54-Unknown 

Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  163,000 

►  WTLK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

175,000 

Williamsportt — 
WRAK-TV    (36)    Everett-McKinney;  11/13/52- 
Summer  '54 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 

►  WSBA-TV  (43)  ABC;  Young;  85,000 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1,120,- 

925 

►  WNET  (16)  ABC.  CBS,  DuM;  Raymer;  34,100 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 


(45)     DuM;  Everett-McKinney; 


r 


<v3 


Sp*ci*!iling  In  on*  d*y 
Frecanlng  and  Duplicating 
mien.  Spacial  iHantion  and 
tor*  control  within  .2  of  oi 
•  niuro   p.rf.el    damity  print 


0  S 


Write  for  free  catalogue. 


ATI0NAL  CINE  LAB 


SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  46,700 
Camdent — 

WACA-TV  (15)  6/3/S3-Unknown 
Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free    &  Peters; 

113,048 

WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/1/54 
Columbia — 

►  WCOS-TV   (25)    ABC;   Headley-Reed;  56,800 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  107,450 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,001 

Florencet — 

WBTW  (8)  CBS;  11/25/53-9/26/54 
Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,662 

►  WGVL  (23)  ABC.  DuM;  H-R;  75,300 

Spartanburgt — 
WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Fall  '54 

SOUTH  DAKOTA 

Rapid  Cityt— 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst— 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

79,172 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  90,000 

Mountain  City   Tv   Inc.    (3)    Initial  Decision 
7/5/54 

Jacksont — 

WDXI-TV  (7)  Burn-Smith;  12/2/53-Aug.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 

Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  81,296 

►  WTSK  (26)  CBS,  DuM;  Pearson;  77.200 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  285,737 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  285,737 

Nashville — 

►  WSDC-TV  (8)  CBS;  Hollingbery;  191,810 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  191,810 
Old  Hickory  (Nashville)— 

WLAC-TV     (5)     CBS;     Katz;  8/5/53-8/6/54 
(granted  STA  July  6) 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  34,803 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  51,831 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  51,831 
KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

80,081 

Beaumontt — 

►KBMT  (31)  ABC,  NEC,  DuM;  Forjoe;  28.108 
KTRM-TV  (6)  Initial  Decision  7/22/53 

Big  Springt — 

Big  Spring  Bcstg.  Co.  (4)  7/22/54-Unknown 
Corpus  Christit — 

►  KVDO-TV  (22)  NBC;  Young;  13,950 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 
KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  393.971 

►  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry;  398,000 
El  Paso — 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

53,684 

►  KTSM-TV  (9)  NBC;  Hollingbery;  41,229 
KELP-TV  (13)  Forjoe;  3/18/54-Sept.  '54 

Ft.  Worth— 

►  WBAP-TV   (5)   ABC,   NBC;    Free  &  Peters; 

378,300 
Galveston — 

►  KGUL-TV  (11)  ABC,  CBS.  DuM;  CBS  Spot  Sis.; 

300,000 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
dae  for  grantees. 


even  MacDOUGAL  watches 


WHEN 


MacDougal's  pipes  are  getting 
hoarse  from  overwork.  All  day 
long  the  glens  echo  to,  "Hail 
to  the  Chief  —  Channel  8!" 


MacDougal,  N.  Y.  is  having 
its  best  fling  in  years!  Even 
the  dour  Scot  can't  resist 
the  fun  on  WHEN-TV. 

But  they're  canny  spend- 
ers, these  upstaters.  Tho 
their  sporrans  are  plump 
and  well-lined,  they've  a 
close  way  with  tuppence 
and  thruppence.  It  takes 
Channel  8,  as  full  of  witch- 
craft as  Very  Old  Scotch,  to 
turn  a  reluctant  silver  trickle 
to  a  fat,  golden  stream. 


SEE  YOUR  NEAREST  KATZ  AGENCY 


CHANNEL  8 

SYRACUSE,  N.Y. 


Broadcasting    •  Telecasting 


August  2,  1954  •    Page  103 


Harlingenf  (Brownsville,  McAllen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  37,280 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  350,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (»8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  23,076 
Lubbock — 

►  KCBD-TV    (11)    ABC,   NBC,   Pearson;  57,394 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

57,394 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

35,000 

San  Angelo— 

►  KTXL-TV  (8)  CBS;  Venard;  28,035 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  200,702 

►  WOAI-TV  (4)  NBC;  Petry;  200,702 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwatert — 
KPAR-TV   (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknoum 

Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  80,758 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81.124 
Tyler!— 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  1/27/54-Fall  '54 

Victoria! — 
KNAL  (19)  Best;  3/26/53-Unknown 

Wacot — 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  39,770 

Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  37,280 

Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  67,003 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provot — 
KOVO-TV  (11)  12/2/53-Vnknown 

Salt  Lake  City— 

>■  KTVT  (4)  NBC;  Blair;  163,200 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

163,200 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-8/15/54 
VERMONT 

Montpelierf — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/6/54 

VIKGINIA 

Danvlllet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  100,300 

Harrisonburg- 1 — 

WSVA-TV  (3)  ABC,  CBS,  NBC.  DuM;  Devney; 

85,304 

Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

113.440 

Newport  News — 

WACH-TV  (33)  See  footnote  (d) 
Norfolk— 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  322,759 
»»  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  105.200 

►  WVEC-TV  (15)  See  Hampton 

Petersburg! — 

Sotithside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Page  104    •  August  2,  1954 


Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  455,154 

Roanoke — 

►  WSLS-TV  (10)  ABC.  CBS,  NBC;  Avery-Knodel, 

264,645 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  68,216 
Seattle— 

►  KING-TV  (5)  ABC;  Blair;  358,600 

►  KOMO-TV  (4)  NBC;  Hollingbery;  358,600 
KCTS  (*9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 

Spokane — 

►  KHQ-TV  (6)  ABC,  NBC;  Katz;  78,030 

►  KXLY-TV    (4)    CBS,    DuM;  Avery-Knodel; 

76,679 

Louis  Wasmer  (2)  3/18/54-Sept.  '54 
Tacoma — 

►  KMO-TV  (3)  Branham:  351.100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  358,600 

Vancouver! — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC.  DuM;  Weed; 

25,056 

WEST  VIRGINIA 

Charleston! — 

►  WKNA-TV  (49)  ABC;  Weed;  40,100 
WCHS-TV  (8)  CBS,  DuM;  Branham;  2/11/54- 

8/1/54  (granted  STA  June  17) 

Clarksburg! — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 
Fairmont! — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna; 

34,500 

Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  411.792 
Oak  Hill  (Beckley)!— 

WOAY-TV  (4)  6/2/54-Unknown 

Parkersburg! — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30.000 

Wheeling — 
WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281.811 

WISCONSIN 

Eau  Claire! — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55.700' 

Green  Bay — 

►  WBAY-TV  (2)  ABC.  CBS.  NBC,  DuM;  Weed; 

195,670 

WFRV-TV  (5)  3/10/54-Unknown 

La  Crosse! — 
WKBT  (8)  CBS.  NBC,  DuM;  Raymer;  10/28/53- 

8/1/54  (granted  STA  July  1) 
WTLB  (38)  12/16/53-Unknoum 

Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)   CBS;  Headlev-Reed;  52,500 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  54,000 

Marinette!  (Green  Bay) — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/53- 

9/12/54 

Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  365,750 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  322,981 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  681,953 
WTVW  (12)  6/11/54-Unknown 

Neenah! — 

►  WNAM-TV  (42)  ABC;  George  Clark 
Superior!  (Duluth,  Minn.) — 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  57,300 

►  KDAL-TV  (3).  See  Duluth.  Minn. 

Wausaut — 

WOSA-TV  (16)  2/10/54-Vnknown 
WSAU-TV  (7)  Meeker;  5/12/54-Sept.  '54 

WYOMING 

Cheyenne! — 

►  KFBC-TV  (5)  CBS,  NBC;  Hollingbery 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


ALASKA 

Anchorage! — 

►  KFIA  (2)  ABC,  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 
Fairbanks! — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAII 

Honolulu! — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  57,000 
►KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  56,000 

►  KULA-TV    (4)    ABC;    Headley-Reed;  58,000 

PUERTO  RICO 

San  Juan! — 

►  WAPA-TV  (4)  ABC.  NBC.  DuM;  Caribbean 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter- American;  30.000 

CANADA 

Hamilton! — 

►  CHCH-TV  (10) 
Kitchener! — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy, 

Weed;  50,000 

London! — 

►  CFPL-TV  (10)  CBS;  35,000 
Montreal — 

►  CBFT  (2)  201,433 

►  CBMT  (6)  201,433 

Ottawa — 

►  CBOT  (4)  10,100 
St.  John.  N.  B.— 

►  CHSJ-TV  (4)  CBS 

Sudbury! — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 

da, Weed;  7,822 
7,326 

Toronto — 

►  CBLT  (9)  222.500 
Vancouver — 

►  CBUT  (2)  CBS 

Winnipeg! — 

►  CBWT 

MEXICO 

Juarez!  (El  Paso,  Tex.)— 

►  XEJ-TV  (5)  National  Time  Sales;  20,000 

(Spanish-family  owned). 

Tijuana!  (San  Diego) — 

►  XETV  (6)  Weed;  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
386;  total  cities  with  stations  on  air:  259.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 

that  are  operating.  Total  sets  in  use  31,531,518. 

*  Indicates  educational  stations. 

t  Cities  NOT  interconnected  with  AT&T. 

(a)  Figure  does  not  include  317,395  sets  which 
W  BEN -TV  Buffalo  reports  it  serves  in  Canada, 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B«T,  Feb.  22],  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 

operations,  but  have  not  turned  in  CP's:  KBID-TV 
Fresno,  Calif.;  KDZA-TV  Pueblo,  Colo.;  WRAY- 
TV  Princeton,  Ind.;  WKLO-TV  Louisville,  Ky.; 
KFAZ  (TV)  Monroe,  La.;  WBKZ  (TV)  Battle 
Creek,  Mich.;  WTAC-TV  Flint,  Mich.;  WFTV 
(TV)  Duluth,  Minn.;  WCOC-TV  Meridian,  Miss.; 
KACY  (TV)  Festus,  Mo.;  KFOR-TV  Lincoln,  Neb.; 
WFPG-TV  Atlantic  City,  N.  J.;  WECT  (TV)  El- 
mira,  N.  Y.;  WIFE  (TV)  Dayton,  Ohio;  WCHA- 
TV  Chambersburg,  Pa.;  WKJF-TV  Pittsburgh, 
Pa.;  KNUZ-TV  Houston,  Tex.;  WACH-TV  New- 
port News,  Va. 

(e)  Shreveport  Tv  Co.  has  received  final  grant 
for  ch.  12,  but  has  not,  as  yet,  assumed  operation 
of  KSLA  (TV),  licensed  by  the  Interim  Tv  Corp. 

Broadcasting   •  Telecasting 


UPCOMING 


AUGUST 

Aug.  1-4:  National  Audio-Visual  Convention  & 
Trade  Show,  Conrad  Hilton  Hotel,  Chicago. 

Aug.  2-21:  Summer  Tv  Workshop,  Michigan 
State  College,  East  Lansing. 

Aug.  4:  Radio-tv  testimony  before  Senate  Rules 
subcommittee  studying  committee  procedures, 
U.  S.  Capitol. 

Aug.  4:  NLRB  hearing  on  AFM-AFTRA  dispute 
resumes  in  New  York. 

Aug.  5:  Committee  to  form  plans  for  all-industry 
tv  sales  promotion,  Mayflower  Hotel,  Washing- 
ton. 

Aug.    5:   NARTB-record   manufacturers,   N.  Y. 

Athletic  Club,  New  York. 
Aug.    9    (week   of) :    International   Alliance  of 

Theatrical  Stage  Employes,  Netherlands  Plaza 

Hotel,  Cincinnati. 

Aug.  21:  Oklahoma  chapter,  American  Women 
in  Radio  &  Tv,  Hotel  Tulsa,  Tulsa. 

Aug.  21-22:  Arkansas  Broadcasters  Assn.,  Velda 
Rose  Courts,  Hot  Springs. 

Aug.  22-24:  Georgia  Assn.  of  Broadcasters,  King 
&  Prince  Hotel,  St.  Simons  Island. 

Aug.  23:  Missouri  Broadcasters  Assn.,  Sedalia. 

Aug.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
summer  conference,  New  York. 

Aug.  25-27:  Western  Electronic  Show  &  Con- 
r  vention,  Ambassador  Hotel,  Los  Angeles. 

Aug.  26:  Joint  meeting,  Los  Angeles-San  Fran- 
cisco chapters,  West  Coast  Electronics  Mfrs. 
Assn.,  Statler  Hotel,  Los  Angeles. 

Aug.  27-28:  West  Virginia  Assn.  of  Broadcasters, 
The  Greenbrier,  White  Sulphur  Springs. 

Aug.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
Hotel,  Atlanta,  Ga. 

Aug.  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake  Lodge,  Big  Fork. 

Aug.  30-Sept.  4:  11th  International  Workshop  In 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

SEPTEMBER 

Sept.  1:  Deadline  for  entries  in  1953-54  public 
interest  awards  for  exceptional  service  to  farm 
safety.  National  Safety  Council. 

Sept.  13-14:  British  Columbia  Assn.  of  Radio  8c 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  15:  FCC  hearing  in  Washington  on  license 
renewal  application  of  Edward  Lamb's  WICU 
(TV)  Erie,  Pa. 

Sept.  19-21:  Seventh  district,  Advertising  Fed- 
eration of  America,  Biltmore  Hotel,  Atlanta,  Ga. 

Sept.  26-28:  Tenth  district,  Advertising  Federa- 
tion of  America,  San  Antonio,  Tex. 

Sept.  24:  Mid-Atlantic  Workshop,  Public  Rela- 
tions Society  of  America,  Hotel  Statler,  Wash- 
ington. 

Sept.  26-29:  Pacific  Coast  Council,  American 
Assn.  of  Advertising  Agencies,  Hotel  Del  Coro- 
nado,  Coronado,  Calif. 


HOWARD  E.  STARK 


BO  EAST  J*"* 
NEW  TOR*  2*.  N-  » 


ldorado 


Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington,  D.  C. 

Sept.  28:  New  England  film  directors,  Hotel 
Statler,  Boston. 

Sept.  30-Oct.  1:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  1:  Radio  Technical  Commission  for 
Aeronautics,  fall  assembly,  Willard  Hotel, 
Washington. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference. Hotel  Sherman,  Chicago. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama, Tuscaloosa. 

Oct.  8-10:  New  York  State  Conference,  American 
Women  in  Radio  &  Tv,  Park  Sheraton  Hotel, 
New  York. 

Oct.  9-10:  Third  district,  Advertising  Federation 
of  America,  Hotel  Roanoke,  Roanoke,  Va. 

Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations,  French  Lick  Springs,  Ind. 

Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler,  Boston. 

Oct.  13-17:  Audio  Engineering  Society.  Hotel 
New  Yorker,  New  York. 

Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  22-24:  New  England  Hi-Fi  Music  Show,  Ho- 
tel Touraine,  Boston. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

Oct.  28:  Standard  band  broadcasting  conference 
between  U.  S.  and  Mexico,  Mexico  City. 

NOVEMBER 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York. 

Nov.  10-13:  Sigma  Delta  Chi,  Columbus,  Ohio. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 

SPECIAL  LISTINGS 

BAB  Clinics 


Aug. 

9: 

Milwaukee,  Wis. 

Aug. 

10: 

Chicago,  111. 

Aug. 

12: 

Los  Angeles,  Calif. 

Aug. 

13: 

San  Francisco,  Calif. 

Aug. 

16: 

Portland,  Ore. 

Aug. 

17: 

Seattle,  Wash. 

Aug. 

19: 

Montana 

Aug. 

20: 

Boise,  Idaho. 

Aug. 

23: 

Salt  Lake  City,  Utah 

Aug. 

24: 

Denver,  Colo. 

Aug. 

26: 

Albuquerque,  N.  M. 

Aug. 

27: 

Wichita,  Kan. 

Aug. 

30: 

St.  Louis,  Mo. 

Aug. 

31: 

Indianapolis,  Ind. 

BMI  Clinics 
Aug.    2-3:  Hotel  Biltmore,  New  York. 
Aug.   5-6:  Hotel  Sheraton,  Chicago. 
Aug.  9-10:  Hotel  Statler,  Los  Angeles. 

NARTB  District  Meetings 
Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 


Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 
Placid,  N.  Y. 

Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 
Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.    4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Ho- 
tel, Detroit. 

Oct.    7-8:   NARTB    Dist.    10,    Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.   17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:  NARTB  Dist.   15,  Clift  Hotel,  San 
Francisco. 

Oct.    25-26:    NARTB    Dist.    16,    Camelback  Inn. 
Phoenix,  Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel, 
Ponca  City,  Okla. 

Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


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Broadcasting    •  Telecasting 


August  2,  1954  •    Page  105 


editorials 


FCC  Should  Adopt  Anti-Red  Rule 

IN  THIS  era  of  atomic  fever,  we  still  find  those  who  shout  "civil 
liberties"  whenever  Government  seeks  to  tighten  security  in  the 
vital  field  of  communications. 

The  dissenters  are  at  it  again  on  the  proposed  FCC  rule  to 
make  ineligible  for  commercial  or  amateur  operator  licenses  any- 
one who  is  a  communist,  or  communist  front,  or  anyone  who  isn't 
of  good  moral  character.  This  proposed  rule  is  in  keeping  with 
the  judgment  of  the  Senate  Foreign  Relations  subcommittee  on 
espionage,  sabotage  and  subversion. 

We're  not  unmindful  of  the  obvious  truism  that  committees  of 
Congress  may  be  prone  to  exaggerate  the  extent  of  red  infiltration. 
But  we  begin  on  the  premise  that,  in  communications,  even  one 
communist  is  one  too  many. 

Those  who  protest  derisively  about  new  security  rules  as  con- 
stituting a  curb  on  freedom  of  expression  seem  to  ignore  the  require- 
ments in  the  law  and  the  FCC  regulations  on  the  character  of  the 
licensees  themselves.  No  one  having  communist  connections  could 
conceivably  get  an  FCC  license  for  any  kind  of  operation,  if  that 
fact  were  known.  One  who  is  not  of  good  "moral  character"  could 
not  qualify  as  a  licensee  either. 

The  station  licensee,  of  necessity,  delegates  authority  in  the 
technical  operation  of  his  station.  The  responsibility  of  the  man 
at  the  transmitter  is  the  concern  of  ownership  and  management. 
It  is  within  his  control  to  activate  or  inactivate  the  transmitter. 
His  is  a  key  position  "when  the  whirlwinds  blow,"  to  use  the  highly- 
descriptive  phrase  uttered  by  Comr.  John  C.  Doerfer  at  the  recent 
hearing  on  his  confirmation  for  a  new  term  on  the  FCC. 

Four  years  ago  FBI  Director  Hoover  warned  that  the  commu- 
nists had  as  their  primary  objective  the  control  of  communication 
facilities  in  a  national  emergency.  As  early  as  1946,  he  said,  the 
party  was  given  a  special  directive  to  penetrate  the  radio  field,  and 
their  schools  offered  training  courses  in  radio  writing,  acting  and 
directing.  In  1950,  the  CIO  expelled  a  number  of  unions  because 
of  pro-communistic  leanings,  including  one  in  communications 
which  then  had  many  licensed  radio  operators  in  its  membership. 

The  proposed  FCC  rule  should  be  adopted.  Even  with  its  adop- 
tion, broadcasters  should  continue  to  screen  carefully  all  those 
people  who  have  access  to  microphone,  camera  or  transmitter. 

Bare  Spot  on  the  BBC  Wall 

T 1 1  EN  YEARS  have  gone  since  those  grim  days  of  broadcasts 
direct  from  London,  when  Big  Ben's  chimes  were  as  well 
known  on  Main  Street  as  on  Piccadilly.  Ed  Murrow's  "This  is 
London,"  or  Raymond  Swing's  authoritative  commentaries  were 
awaited  eagerly  by  a  hundred  million  Americans.  And,  likely 
as  not,  their  word  pictures  became  the  headlined  newspaper  stories 
of  the  next  day. 

One  of  the  many  newsman  who  had  broadcast  from  BBC's  under- 
ground studio  B-24  in  Broadcasting  House  was  Richard  L.  Strout, 
the  Christian  Science  Monitor's  veteran  reporter.  Mr.  Strout  has 
just  revisited  London,  and  in  a  nostalgic  report  titled  "BBC — 
Rendezvous  With  Memory,"  tells  of  his  return  to  that  underground 
studio,  whence  came  the  BBC's  9  O'clock  News,  the  U.  S.  broad- 
casts, and  other  transmissions  to  people  the  world  over,  theoretically 
out  of  range  of  Hitler's  night  bombers. 

"French  and  Dutch  Governments-in-exile  broadcast  here,"  Mr. 
Strout  reported  in  the  Monitor  "and  their  leaders  have  now  sent 
plaques  and  sentimental  gifts  to  BBC,  hung  on  the  entrance  walls, 
as  quiet  thanks  for  the  historic  spot.  It  seems  a  shame  that  the 
Americans  who  used  these  wartime  facilities  have  not  yet  done 
likewise." 

Indeed,  it  is  a  shame.  Here  is  a  project  that  should  be  handled, 
in  the  name  of  American  broadcasting  and  broadcasters,  now.  It  is 
a  project  for  the  NARTB  and  the  networks. 

Page  106    •    August  2,  1954 


Drawn  for  Broadcasting  •  Telecasting  by  Sid  Hix 


"Don't  tell  me  people  don't  still  listen  ro  radio!" 


Off  Their  Records 

IN  THE  normal  pattern  of  American  business  it  is  considered 
good  policy  to  consult  affected  parties  when  a  major  change  in 
techniques  or  specifications  is  contemplated.  Unfortunately  the 
nation's  major  phonograph  record  manufacturers  neglected  this 
important  step  when  they  decided  abruptly  to  stop  supplying 
broadcasters  with  78  rpm  pressings,  shifting  to  45  rpm  discs. 

Injury  has  been  done  to  the  relations  of  broadcasters  and  record- 
ing companies — injury  that  might  easily  have  been  averted.  Ob- 
viously there  is  a  common  benefit  in  the  submission  of  records  to 
stations  and  their  performance.  Manufacturers  get  what  they  need 
most — performance  and  merchandising,  without  which  few  records 
can  attain  wide  distribution.  Stations  get  program  material  and  can 
satisfy  the  public  appetite  for  hit  numbers  as  well  as  serious 
selections. 

A  sensible  suggestion  has  come  from  NARTB.  John  F.  Meagher, 
new  radio  vice  president,  asked  record  manufacturers  to  meet  with 
him  and  the  suggestion  was  accepted.  The  manufacturers  will  enter 
the  meeting  room  Thursday  with  the  realization  they  committed 
what  is  privately  conceded  to  have  been  a  public  relations  blunder. 

There  is  some  private  fear  that  the  record  companies  agreed  to 
meet  with  NARTB  more  in  the  hope  of  salvaging  industry  goodwill 
than  of  rescinding  the  sudden  shift  of  standards.  They  appear  at 
this  time  to  be  more  concerned  with  a  swing  in  public  preference 
for  the  small  45s  than  with  the  ability  or  willingness  of  stations  to 
meet  high  technical  and  cueing  standards.  They  cling  to  the  belief 
that  the  78  is  disappearing  and  they  like  the  economy  of  the  45s 
as  against  the  more  costly  78  pressings. 

While  some  stations  have  approved  the  change,  a  considerable 
segment  of  the  broadcasting  industry  is  not  equipped  to  play  45s 
and  the  companies  supplying  conversion  facilities  are  a  month  and 
more  behind  orders.  Another  segment  refuses  to  convert  because 
of  purported  inferior  technical  qualities  of  the  fine  grooves,  from 
a  broadcast  standpoint,  and  plans  to  get  along  with  present  libraries 
augmented  by  78s  from  smaller  manufacturers  and  over-the-counter 
purchase  of  desired  records. 

The  record  makers  know  they  acted  unwisely  and  with  haste. 
They  know  that  broadcasters  have  supplied  a  substantial  share  of 
the  sales  stimulus  behind  their  product.  They  know,  too,  that  radio 
silence  would  cripple  their  business. 

The  answer  is  simple.  They  have  been  offered  a  chance  to 
reconsider  an  ill-conceived  action.  If  they  want  their  records  per- 
formed, all  they  need  do  is  supply  stations  with  a  usable  and  durable 
product,  suitable  for  professional  performance. 

Broadcasting    •  Telecasting 


W  W  j/w  W  J  -TV,  together  with 

the  George  P.  Hollingbery  Co. 


EDWIN  K.  WHEELER 

General  Manager 
WWJ  -  WWJ-FM  -  WWJ-TV 


GEORGE  P.  HOLLINGBERY 

President 
George  P.  Hollingbery  Co. 

Chicago 
New  York 
Atlanta 
Los  Angeles 
San  Francisco 


TOP  PROGRAMS 


ON-THE-AIR  PROMOTION 


MERCHANDISING  AIDS 


"THE  MARKETER" 


NEWSPAPER  ADS 


TRANSPORTATION  ADV. 


NEWS  COLUMNS 


Clients  and  agencies  ail  across  the  country  are  familiar 
with  the  hard-working  staff  of  the  George  P.  Hollingbery 
Company,  and  with  the  plus  services  offered  by  WWJ  and 
WWJ-TV  .  .  .  with  the  carefully  supervised  quality  of  WWJ 
and  WWJ-TV  programs — the  heavy  schedule  of  on-the-air 
announcements  that  backs  every  show — the  publicity  resources 
of  the  WWJ  stations — and  such  thorough  merchandising  aids 
as  "The  Marketer"  which  goes  monthly  to  3100  food  and 
drug  retailers. 

This  combination  of  foresighted  planning,  comprehen- 
sive promotion  and  friendly  client  contacts  has  made  the  WWJ 
stations  leaders  in  the  Detroit  market.  Together,  the  George  P. 
Hollingbery  Company  and  the  WWJ  stations  pledge  themselves 
anew  to  give  advertisers  a  full  measure  of  support  in  every 
selling  effort. 


UIUU 


AM 

FM  and 


UIUWTV 


NBC  AFFILIATES 


FIRST  IN  MICHIGAN  •  Owned  and  Operated  by  THE  DETROIT  NEWS 
National   Representatives:   THE    GEORGE    P.    HOLLINGBERY  COMPANY 


es  up 
in  Kansas  City- 


As  you  read  this  page,  work  proceeds  day  and  night 
on  the  new  KMBC-TV  tower  and  RCA  transmitter 
installation  in  Kansas  City.  These  new  facilities  make 
Channel  9  the  undisputed  BJG  TOP  TV  station  in 
the  Heart  of  America.  The  predicted  0.1  mv/m  cov- 


316,000-watts  power 

erage  map,  prepared  by  A.  Earl  Cullum,  Jr.,  con- 
sulting engineer,  shows  how  KMBC-TV  increases  the 
Kansas  City  television  market,  by  thousands  of 
additional  TV  homes. 


WPmo$t  tomt 

With  its  tall  tower  and  full  power, 
KMBC-TV  brings  an  entirely  new 
value  to  television  advertising  in  the 
Heart  of  America.  No  other  Kansas 
City  station  gives  you  the  unbeatable 
advantage  of  mass  coverage  plus  the 
audience-holding  programming  of 
CBS-TV  .  .  .  the  nation's  leading  net- 
work .  .  .  combined  with  KMBC-TV's 
own  great  local  shows. 


Get  on  the  CHANNEL  9 
Bandwagon  NOW! 

Contact  KMBC-TV  or 
your  Free  &  Peters  * 
Colonel   for  choice 
availabilities. 


FREE  &  PETERS,  INC. 
National  Representatives 


Basic  Affiliate 


ONE  OF  AMERICA  S  GREATEST  BROADCASTING  INSTI- 
TUTIONS—Here  Channel  9  (and  Radio  Stations  KMBC-KFRM) 
originate  some  of  the  most  ambitious  local  programming  seen 
and  heard  in  the  Heart  of  America.  TV  facilities  include  15-set 
TV  studios,  a  2600-seat  theater,  both  RCA  and  Dumont  studio 
camera  chains,  RCA  film  cameras,  telops,  telejectors,  film  pro- 
jectors, rear-vision  slide  projector,  spacious  client  viewing  room 
and  two  complete  sets  of  remote  equipment.  Color  telecasts  can 
be  handled  from  the  new  RCA  316,000-watt  transmitter. 


KMBC-TV 

The  BIG  TOP  Station  in  the  Heart  of  America 


Don  Davit, 
Vice  President 


■  John  T.  Schilling, 
Vice  President  and  General  Manager 


George  Higgins, 
Vice  President  and  Sales  Manager 


and  in  Radio  it's  KMBC,  Kansas  City,  Missouri 


AUGUST  9,  1954 


35c  PER  COPY 


ROAf CAST  I NG 

ECASTI  NG 


'  Expansion  Seen 
Uhf  Satellite  Plan 


J 


Page  37 


B,   TvAB  Pcrfc 

omotion  Plans 
Page  33 


oice  Reasons 
Equal  Access 

Page  42 


adio  Schedules 
t  With  Affiliates 
Page  98 


RE  SECTIO 

eg  ins  on  Page  77 


year 


E  NEWSWEEKLY 
RADIO  AND  TV 


Because  it  works... 
more  advertisers 
use  W^OR  j 
than  any  other 
New  York  radio 
or  tv  station 


Broadcast  Advertisers  Report,  June  1954  (National  Spot  &  Local  Advertisers) 
WOB  '  1440  Broadway,  New  York  IS  •  Key  Station  ot  Mutual  Broadcasting  System 


personalities  build 


LIST 


uO 


t 


LISTENER  LOYALTY 
PREDICATES 
ADVERTISING  RESULTS 


I 


WLS  has  long  been  noted  for  its  station 
personality  —  and  for  the  personalities 
on  the  station.  One  of  those  who  is 
helping  to  build  that  reputation  is  .  .  . 

WOODY  MERCER 

Woody  Mercer  is  one  of  the  newer  members  of  the  WLS 
staff.  But  he's  quickly  proved  his  right  to  a  top  spot  in  a  Star 
Studded  group  of  National  Barn  Dance  entertainers. 

Another  native  Arizona  ranch  boy,  where  he  learned  to  sing 
in  the  natural  style  of  the  west,  and  the  composer  of  some  one 
hundred  songs,  Woody  has  been  an  immediate  hit  with  WLS 
listeners.  For  instance: 

This  summer  he's  been  featured  on  an  hour 
long,  Monday  thru  Friday  afternoon  program. 
In  three  of  the  four  quarter-hour  periods,  he's 
first  in  listenership  in  the  Nielsen  Chicago  area 
according  to  the  latest  NRI  report. 

In  Woody  Mercer,  WLS  has  another  star  in  the  high  tra- 
dition of  the  great  personalities  who  have  built  WLS  listener 
loyalty.  A  fine  talent,  an  easy,  casual  manner,  a  genuine  liking 
for  people,  combined  with  the  sincerity  that  characterizes  all 
WLS  personalities,  have  already  won  for  him  the  audience 
confidence  and  loyalty  that  always  means  Results  for  WLS 
advertisers. 


SEE  YOUR  JOHN  BLAIR  MAN 


The 
PRAIRIE 
FARMER 
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CHICAGO  7 


CLEAR  CHANNEL  HOME  OF  THE  NATIONAL  BARN  DANCE 
890  KILOCYCLES  •  50.000  WATTS  •  ABC  NETWORK 


Any  day  of  the  week,  WHIM  delivers  the  largest 
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For  example: 

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Net.  Sta.  B.  13% 
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Published  every  Monday,  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications  Inc  1735 
DeSales  St.,  N.W.,  V/ashington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington.  D.  C,  under  act  of  March  3,'  1879 


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Covers  a  vast,  prosperous  territory  —  a  rich  target  for  your  advertising  dollar 

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TV  sets    554,915 

families  803,200 

effective  buying  income   $4,226,847,000 

retail  sales  $2,654,371,000 

COVERING 


STEINMAN 
STATION 

Clair  McCoilough 
President 


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Representatives 


MEEKER  TV,  INC. 


New  York 
Los  Angeles 
Chicago 
San  Francisco 


Page  4    •    August  9,  1954 


Broadcasting    •  Telecasting 


closed  circuit: 


FOX-WELLS  Co.,  New  York  investment 
firm,  is  negotiating  for  KFSD-AM-TV  San 
Diego  for  $2.8  million.  Acquisition  would 
include  substantial  real  estate  as  well  as 
plant  and  equipment  of  ch.  10  station  and 
KFSD,  NBC  Radio-affiliated  5  kw  regional. 
Lom  Sharp,  who  holds  two-thirds,  and 
other  entities  which  merged  to  get  ch.  10 
outlet  last  year  would  sell  to  new  corpora- 
tion, KFSD  Inc.  George  A.  Wells,  of 
South  Bridge,  Conn.,  and  New  York,  is 
former  president  of  American  Optical  Co., 
and  Heywood  Fox  is  former  top  executive 
of  optical  firm.  Also  in  group  is  William 
T.  Lane,  Syracuse  advertising  agency  own- 
er and  former  directing  head  of  WAGE 
Syracuse  and  WLTV  [now  WLWA  (TV)] 
Atlanta. 

★  ★  ★ 

TV  STATION  OWNERS  in  secondary 
markets  (below  first  75)  are  beginning  to 
exert  pressure  looking  toward  "full  net- 
work" discounts  which  would  bring  them 
daytime  programs  not  now  being  bought 
beyond  top  markets.  They  argue  this  was 
done- in  radio  and  that  with  program-talent 
costs  already  underwritten  by  advertisers, 
additional  time  costs  for  expanded  network 
coverage  would  be  bargains. 

★  ★  ★ 

SOME  Television  Bureau  of  Advertising 
committeemen  indicated  privately  Thurs- 
day they  wouldn't  need  to  go  outside  their 
own  ranks  to  find  choice  for  TvB  presi- 
dency. Mentioned  A-as  Richard  A.  Moore, 
KTTV  (TV)  Los  Angeles,  acting  head  of 
original  TvAB,  who  impressed  NARTB 
committeemen  with  his  enthusiasm  for 
project  following  merger  decision. 


the  week  in  brief 

► 

Radio-tv  set  building  down  from  '53 

...  76 

► 

The  Pitch — it's  on  tv  film  now  .... 

► 

31 

► 

Filming  a  'Hit  Parade'  commercial  .... 

► 

34 

The  month's  tv  network  schedules 

► 

► 

Broadcasters  champion  right  to  cover  news  .... 

42 

More  magnetic  sound  on  film  foreseen 

► 

► 

54 

► 

WLAC-TV  is  Nashville's  third  vhf 

► 

62 

► 

CBS  Radio  plans  parley  with  affiliates 

...  98 

► 

Appellate  court  gets  Muskogee,  Milwaukee  cases  . 

65 

► 

Educators  laud  tv's  helping  hand 

► 

BMI  tv  clinics  take  a  look  at  programming  .... 

68 

► 

TWA  quits  strike  against  three  networks 

...  100 

► 

70 

► 

Philco  announces  21 -in.  color  tv  tube 

► 

Local  commercials  for  a  syndicated  film  show  .... 

72 

► 

Telestatus:  tv  stations,  sets,  target  dates 

Broadcasting    •  Telecasting 

August  9,  1954 

•    Page  5 

MULTIPLE  ownership  proposal  to  boost 
tv  station  limit  from  five  to  seven  (with 
not  more  than  five  vhf)  will  be  made  final 
by  FCC  "the  day  after  the  Senate  goes 
home,"  says  Comr.  Frieda  B.  Hennock. 
"I'm  not  talking  out  of  school,"  she  says, 
"since  I'm  the  only  dissenter." 

★  ★  ★ 

STORER  BROADCASTING  Co.  is  being 
hit  at  rate  of  $1,000  per  day  on  its  $8.5 
million-plus  acquisition  of  Empire  Coil  Co. 
[and  its  stations,  WXEL  (TV)  Cleveland; 
KPTV  (TV)  Portland,  Qre.],  now  awaiting 
FCC  approval.  Cut-off  date  of  July  21 
applied  and  interest  on  money  involved  is 
running  to  that  figure. 

★  ★  ★ 

MARTIN  B.  CAMPBELL,  veteran  broad- 
caster who  has  supervised  activities  of 
Dallas  News'  stations  (WFAA-AM-TV) 
for  22  years,  is  on  leave  of  absence  pre- 
paratory to  retirement.  Two  years  ago  he 
delegated  management  of  WFAA  to  Alex 
Keese  and  of  WFAA-TV  to  Ralph  Nim- 
mons.  Mr.  Campbell's  retirement  co- 
incides with  that  of  another  veteran,  H.  K. 
Carpenter,  from  supervisory  operation  of 
WHK,  Cleveland  Plain  Dealer  station 
(story  page  96). 

★  ★  ★ 

IN  LINE  with  expansion  plans,  John  Blair 
&  Co.,  New  York,  station  representative, 
intends  to  appoint  Tucker  Scott,  now  co- 
ordinator and  time  administrator,  radio-tv 
department,  BBDO,  New  York,  as  its  new 
sales  development  manager,  and  to  pro- 
mote Wells  Barnett,  current  sales  develop- 
ment manager,  to  assistant  to  president. 


Other  personnel  changes  expected,  effective 
in  mid-August. 

★  ★  ★ 

WITH  departure  of  Tucker  Scott  (see 
above)  from  BBDO,  realignment  of  time- 
buying  personnel  is  planned  to  absorb  Mr. 
Scott's  duties.  Richard  McKeever,  time- 
buyer,  will  assume  some  of  functions  with 
other  timebuyers  shifted  to  take  over  his 
current  accounts. 

★  ★  ★ 

AFTER  MONTHS  of  consideration,  Civil 
Service  Commission  has  cut  back  grades 
of  secretary  and  assistant  secretary  of  FCC 
on  ground  that  functions  do  not  justify 
classifications  of  $10,800  and  $9,600,  re- 
spectively. Although  cutbacks  would  be 
small  (perhaps  $200  for  secretary  and  less 
than  $100  for  assistant  secretary),  FCC 
nevertheless  has  appealed  action,  protest- 
ing implied  reduction  in  status.  Mary 
Jane  Morris,  former  attorney,  is  incumbent 
secretary,  and  William  P.  Massing,  veteran 
staff  executive,  is  assistant  secretary. 

★  ★  ★ 

NEGOTIATIONS  underway  with  MBS  to 
carry  proposed  weekly  radio  broadcasts 
for  Manion  Forum  of  Opinion,  now  in 
organizational  stage.  Details  being  worked 
out  by  E.  Ross  Humphrey  &  Assoc.,  Chi- 
cago agency  which  handles  For  America 
advertising  and  which  arranged  talk  by 
Dr.  Clarence  E.  Manion,  former  dean  of 
law  at  Notre  Dame  U.,  on  472  Mutual 
stations  June  16.  Fifteen-minute  talks 
pegged  to  start  around  Labor  Day.  Forum 
would  be  privately-financed,  non-profit 
group.  Dr.  Manion  was  former  chairman 
of  President  Eisenhower's  government  re- 
lations commission. 


Now  you  can  reach  even  more  of  Indiana  with  WFBM-TV! 

HIGHER  TOWER  AND  HIGHER  POWER 
RAISE  NO.  OF  TV  HOMES  COVERED 

BY  65.4% 

Our  recent  power  increase  (to  100,000  watts  ERP)  and  our  new  tower 
(1019  ft.)  accomplished  this: 

•  Extended  our  coverage  area  to  80  miles 
from  Indianapolis  in  all  directions 

•  Added  76.1%  more  households 

•  Upped  no.  of  counties  covered  by  122.2% 

When  you  consider  the  number  of  tv  homes  now  within  reach  of  your  com- 
mercial on  WFBM-TV — more  than  660,000 — you  must  consider  Indiana's 
Number  One  Television  Station.  For  further  details,  check  with  the  Katz 
Agency. 


Page  6    •    August  9,  1954 


Broadcasting    •  Telecasting 


at  deadline 


WITNESSES  WILL  TESTIFY  LAMB  LIED 
ABOUT  COMMUNIST  TIES,  FCC  PROMISES 


MR.  LAMB 


BROADCASTER-publisher  Edward  Lamb  Fri- 
day charged  FCC  with  "smear  and  run"  tactics 
in  making  public  bill  of  particulars  alleging  he 
lied  in  saying  he  never  had  communist  associa- 
tions. "They  have 
sought  to  convict  by 
headlines,"  he  said. 

Resume  of  FCC 
charges  was  de- 
livered by  hand 
Thursday  to  law 
firm  of  McGrath  & 
Brown  (J.  Howard 
McGrath,  ex-U.S. 
Attorney  General 
and  Mr.  Lamb's 
counsel)  and  made 
public  at  FCC  about 
noon  Friday.  It  sum- 
marized case  FCC 
will  present  at  license  renewal  hearing  Sept. 
15  on  Mr.  Lamb's  WICU  (TV)  Erie. 

Reciting  sworn  statements  by  Mr.  Lamb  that 
he  never  had  communist  ties,  never  advocated 
overthrow  of  government  by  force  and  in  fact 
is  militant  anti-communist,  FCC  resume  said 
witnesses  would  testify  to  following  information, 
which  "if  true  and  correct,"  indicates: 

Mr.  Lamb  during  1934-48  "knowingly  associ- 
ated" with  members  of  Communist  Party  and  in 
particular  1934-40  with  Party  in  Toledo;  at 
gathering  in  Marion,  Ohio,  in  1934  he  "urged 
formation  of  certain  organizations  .  .  .  one  of 
which  .  .  .  was  to  function  secretly  under  the 
leadership  and  direction  of  the  Communist 
Party." 

Mr.  Lamb  contributed  to  Communist  Party 
in  Toledo  in  or  around  1934  after  solicitation 
by  individual  he  knew  to  be  a  Communist.  Dur- 
ing 1936-41  executive  board  of  Communist 
Party  in  Lucas  County  (Toledo)  "considered 
Edward  Lamb  a  source  of  funds"  and  in  re- 
sponse to  solicitations,  he  contributed.  "More 
particularly,  in  this  period  Edward  Lamb  con- 
tributed funds  to  aid  in  (1)  sending  delegates 
to  a  National  Convention  of  the  Communist 
Party,  (2)  financing  a  Communist  Party  gath- 
ering, and  (3)  defraying  expenses  attendant 
upon  an  official  visit  to  Toledo,  Ohio,  of  a  Na- 
tional Official  at  the  Party." 

During  1944-48  he  was  considered  source  of 
funds  by  Lucas  County  organization  and  con- 
tributed. During  same  period  he  was  "regarded 
by  certain  Communist  Party  officials  as  being 
subject  to  Communist  Party  discipline."  His 
reputation  among  members  of  Party  in  Toledo 
1934-48  "was  that  of  an  individual  who  intel- 
lectually accepted  Communism,  who  consciously 
adhered  to  the  Communist  Party  line,  and  who 
could  be  counted  upon  for  assistance  by  the 
leadership  of  the  Communist  Party  in  Ohio." 

On  or  about  Sept.  18,  1944,  he  was  one  of 
principal  speakers  at  dedication  of  Communist 
Political  Assn.'s  headquarters  in  Toledo,  com- 
monly known  as  Lincoln  House,  "at  which  dedi- 
cation he  pledged  and  contributed  money  and 
promised  his  continuing  aid  and  support  for 
said  headquarters." 

In  connection  with  Mr.  Lamb's  statement 
he  "used  all  instruments  of  public  information 
at  his  disposal  to  attack  vigorously  and  effec- 
tively the  Communist  Party  and  everything  it 
stands  for,"  FCC  resume  said  Broadcast  Bureau 
"proposes  to  introduce  into  evidence  certain 
writings  of  Edward  Lamb,  including  his  book 
The  Planned  Economy  in  Soviet  Russia." 

Resume  continued,  "During  the  pendency 
before  this  Commission  of  the  instant  appli- 
cation, Edward  Lamb  has  made  statements  .  .  . 
[which]  all  bear  upon  the  issues  in  the  instant 

Broadcasting    •  Telecasting 


proceeding  and,  if  the  information  in  the  pos- 
session of  the  Commission  hitherto  referred  to 
is  true  and  correct,  Mr.  Lamb  .  .  .  has  misrep- 
resented facts  to  the  general  public,  to  a  Com- 
mittee of  the  U.  S.  Senate,  and  to  the  Federal 
judiciary  in  such  degree  as  to  seriously  reflect 
upon  his  qualifications  to  continue  to  be  a 
broadcast  licensee  or  to  receive  further  author- 
izations from  this  Commission,  .  .  . 

"Because  of  what  appear  to  be  contradictory 
statements  by  Mr.  Lamb  as  to  the  period  of 
his  membership  in  certain  organizations  (that 
is,  whether  he  belonged  thereto  when  those 
organizations  were  on  the  Attorney  General's 
list  or  whether  he  resigned  therefrom  prior  to 
or  at  the  time  of  their  designation  by  the  At- 
torney General)  .  .  .  the  Chief,  Broadcast 
Bureau  .  .  .  hereby  informs  Mr.  Lamb  that  he 
intends  to  inquire  into  Mr.  Lamb's  membership 
in  and  resignation  from  these  organizations,  all 
listed  by  the  Attorney  General  as  being  either 
subversive,  totalitarian,  fascist,  or  communist." 
Organizations  cited,  with  Mr.  Lamb's  alleged 
affiliation,  were: 

Civil  Rights  Congress,  sponsor — 1947;  Com- 
mittee for  the  Protection  of  the  Foreign  Born, 
vice  chairman — 1941-43  incl.,  1945-48  incl.;  In- 
ter-National Labor  Defense,  legal  advisory 
committee — 1936-39,  national  committee,  1939 
and  1943;  National  Federation  for  Constitution- 
al Liberties,  member  executive  committee — 
1940-43. 

Resume  was  signed  by  Curtis  B.  Plummer, 
Broadcast  Bureau  chief,  and  attorneys  Walter 
R.  Powell  Ir.  (chief  of  Renewal  and  Transfer 
Division),  Thomas  B.  Fitzpatrick  and  Arthur 
J.  Schissel. 

LAMB  ISSUES  WARNING 

EDWARD  LAMB,  through  J.  Lacey  Reynolds, 
Washington  correspondent  for  his  Erie  Dis- 
patch, warned  Friday  that  "anyone,  whether  in 
the  government  or  out,  who  challenges  my 
loyalty  and  Americanism  is  going  to  face  the 
courts  for  an  accounting."  Mr.  Lamb  said  he 
will  prosecute  damage  suits  totaling  $1.5  million 
at  Nashville  against  Rep.  Pat  Sutton  (D-Tenn.) 
and  several  local  radio-tv  stations  for  talkathon 
utterances.  Mr.  Reynolds  said  he  will  press 
his  suits  there  also  totaling  $1.5  million  [B»T, 
Aug.  2,  July  19]. 


THE  AMENITIES 

STATEMENT  expressing  delight  at  plans 
worked  out  by  tv  stations  for  new  TvB 
(see  story,  page  34)  issued  Friday  by 
T.  F.  Flanagan,  managing  director,  Sta- 
tion Representatives  Assn.,  on  behalf  of 
SRA  "members  who  originated  the  TvAB 
movement."  SRA  from  beginning  had 
two-fold  purpose,  he  said:  "to  get  a  tv 
promotion  bureau  established  now  in- 
stead of  an  indefinite  several  years  hence, 
and  to  establish  the  kind  of  bureau 
which  the  stations  want.  The  fact  that 
for  the  first  time  in  this  type  of  all- 
industry  organization  there  is  a  separate 
department  for  the  promotion  of  national 
spot  is  a  great  triumph  for  the  stations." 


•    BUSINESS  BRIEFLY 

CHESTERFIELD  BUYS  •  Liggett  &  Myers 
Tobacco  Co.  (Chesterfields)  on  Oct.  4  starts 
sponsoring  Perry  Como  Show  on  CBS  Radio, 
Mon.,  Wed.,  Fri.,  9-9:15  p.m.  On  Oct.  2, 
L  &  M  will  shift  Gunsmoke,  now  on  CBS  Radio, 
Mon.,  9-9:30  p.m.,  to  Sat.,  8-8:30  p.m.  Ches- 
terfield agency  is  Cunningham  &  Walsh,  N.  Y. 

STAG  BEER  TO  EW  •  Griesedieck  Western 
Brewing  Co.,  St.  Louis,  appoints  Erwin,  Wasey 
&  Co.,  Chicago,  to  handle  advertising  for  Stag 
beer  effective  Oct.  1.  Broadcast  media  to  be 
used.  Account  formerly  serviced  by  Maxon  Inc. 

NABISCO  FOR  'IVY'  •  National  Biscuit  Co. 
will  co-sponsor  Halls  of  Ivy,  TPA  film  series, 
with  International  Harvester  Co.  [B*T,  July  19] 
on  CBS-TV,  according  to  report  late  Friday. 
Leo  Burnett  Co.,  Chicago,  is  agency  for  In- 
ternational Harvester;  McCann-Erickson,  N.  Y., 
for  National  Biscuit. 

EXPANDED  RADIO  •  Life  Savers  Inc.,  N.  Y., 
whose  sales  are  soaring,  presumably  because 
smokers  are  turning  from  cigarettes  to  candy 
[Closed  Circuit,  July  26],  is  contemplating 
expanded  radio  spot  campaign  for  fall.  Young 
&  Rubicam,  N.  Y.,  is  agency. 

WINE  SPOTS  •  Garrett  Wine  Co.,  N.  Y., 
through  David  J.  Mahoney  Inc.,  N.  Y.,  seeking 
availabilities  for  fall  radio  spot  announcement 
campaign  to  start  early  in  October  for  12 
weeks  in  more  than  25  major  radio  markets. 

Today/  'Home/  Tonight1 
Become  NBC-TV  Department 

CREATION  of  NBC-TV  participating  pro- 
grams department — comprising  Today,  Home 
and  Tonight,  network's  three  magazine  concept 
programs  sold  under  participation  sales  plan — 
announced  Friday  by  Robert  W.  Sarnoff,  NBC 
executive  vice  president.  New  department  is 
headed  by  Richard  A.  R.  Pinkham,  former 
executive  producer  of  Today  and  Home,  now 
director  of  participating  programs.  Mort 
Werner,  former  producer  of  Today,  becomes 
executive  producer  of  participating  programs; 
Matthew  J.  Culligan,  former  sales  supervisor  for 
Today  and  Home,  is  named  director  of  sales  for 
participating  programs;  Richard  Jackson,  for- 
mer unit  manager  of  Today,  is  now  senior  unit 
manager  of  new  department. 

Mr.  Sarnoff  pointed  out  that  during  1954 
Today,  Home  and  Tonight  will  have  more  spon- 
sors than  are  on  any  other  tv  network,  will  "be 
capable  of  producing  an  annual  gross  revenue 
of  more  than  $20  million,"  will  represent  about 
one-third  of  NBC-TV  network  schedule  and 
require  full-time  efforts  of  over  100  people. 

All-Star  Game  Coverage 

TWENTY-FIRST  annual  All  -  Star  football 
game  between  college  stars  and  Detroit  Lions, 
champions  of  National  Football  League,  at 
Chicago's  Soldiers  Field  Aug.  13,  will  be  on 
570  MBS  radio  and  over  160  DuMont  tv 
outlets.  Miller  Brewing  Co.,  through  Mathisson 
&  Assoc.,  Milwaukee,  will  sponor  radio-tv 
coverage.  Broadcasts  also  to  be  relayed  over- 
seas by  Armed  Forces  Radio  Service.  Joe 
Boland  and  Red  Grange  will  handle  tv,  and 
Earl  Gillespie  and  Chris  Schenkel  radio. 


August  9,  1954 


Page  7 


fact ' 

m  %/  •       More  than  six  billion  kilowatt-hours  of 

electricity  are  being  generated  within 

Greater  Cleveland  during  1954.  This  is  energy 
enough  (so  our  Dept.  of  Fantastic  Calculating  tells  us)  to  lift  every 
man,  woman  and  child  in  the  world  as  high  as  the  top  of  Mount  Everest 

A  more  practical  use  of  this  staggering  potential  has  been  made,  however, 
by  Cleveland's  3,000-plus  manufacturing  plants.  They  consume  a  major  share 
of  it  in  their  production  of  diverse  goods  valued  at  about  five  billion  dollars  — 
thereby  lifting  Cleveland  to  a  new  and  Everest-like  peak  among  U.  S.  industrial 
centers.  (Since  1950  this  productivity  has  climbed  almost  70%.) 

And,  as  Cleveland  pours  on  the  power,  an  equally  impressive  current  of  cash  has  been 
flowing  into  the  pay  envelopes  Clevelanders  bring  home.  Money   (like  electricity) 
makes  things  happen. 

A  small  yet  vitally  effective  percentage  of  Cleveland's  electrical  output  goes  to  run  the  one 
television  station  exerting  the  most  influence  on  customers  in  this  tumultuously  growing 
market.  Inductively  coupled  to  the  interests  and  tastes  of  Clevelanders,  WXEL  has  a  high- 
voltage  wallop  where  it  counts  most  — the  unlatching  of  pocketbooks!  If  you  want  to  learn  how 
truly  electrifying  WXEL's  potential  is  (and  you  should),  ask  the  KATZ  agency. 


Cleveland 


voxel 


channel  8 


PEOPLE 


Tampa,  Beaumont  Grants 
I  Made  Final  by  Commission 

FINAL  decisions  to  grant  new  tv  station  on 
ch.  8  at  Tampa-St.  Petersburg  to  Tribune  Co.'s 
WFLA  and  another  on  ch.  6  at  Beaumont,  Tex., 
to  KFDM  were  announced  by  FCC  Friday. 

In  Florida  case.  Commission  majority  sup- 
ported hearing  examiner's  recommended  ruling 
f  to  grant  WFLA  and  deny  competitive  bids  of 
I  WTSP  and  Tampa  Bay  Area  Telecasting  Corp. 
Comrs.  E.  M.  Webster  and  Robert  T.  Bartley 
dissented  and  voted  for  WTSP  while  Comr. 
Frieda  B.  Hennock  dissented  in  separate  state- 
ment indicating  preference  for  Tampa  Bay 
Area  Telecasting  as  only  applicant  without 
radio-newspaper  interest,  citing  principle  of 
mass  media  diversification. 

In  Texas  case,  FCC  majority  reversed  rec- 
ommended ruling  of  examiner  whose  initial 
decision  proposed  to  grant  KTRM  and  deny 
KFDM  and  KRIC.  Majority  favored  KFDM 
over  others  on  mass  media  diversification  factor 
but  Chairman  Rosel  H.  Hyde  and  Comrs.  Rob- 
ert E.  Lee  and  John  C.  Doerfer  dissented. 
Comr.  Lee  issued  statement  (in  which  Comr. 
Doerfer  concurred)  favoring  KTRM  on  basis 
of  greater  integration  of  local  ownership  and 
operation. 

W.  P.  Hobby,  president-chief  stockholder  of 
Houston  Posr-KPRC-AM-TV  Houston  and  hus- 
band of  Oveta  Culp  Hobby,  Secretary  of  Health, 
Education  &  Welfare,  is  director  and  holds 
option  for  up  to  35%  interest  in  KTRM,  deci- 
sion noted.  D.  A.  Cannan,  president-29.7% 
owner  of  KFDM,  is  president-majority  stock- 
holder KFDX-AM-TV  Wichita  Falls,  Tex. 
KRIC  is  owned  by  Enterprise  Co.,  publisher 
of  only  daily  papers  at  Beaumont. 

George  W.  Harvey,  manager  of  Tribune  Co. 
broadcasting  operations,  and  J.  C.  Council, 
president-publisher,  late  Friday  estimated  it  will 
take  about  six  months  to  complete  construction 
of  WFLA-TV.  John  Blair  &  Co.  is  national 
representative.    WFLA  is  NBC  outlet. 

Nelson  Poynter,  WTSP  president,  renewed 
offer  for  joint  "interim"  ch.  8  station  "while 
litigation  continues."  Proposal  for  operation 
similar  to  ch.  12  KSLA  (TV)  Shreveport  was 
made  to  FCC  earlier  in  week  (story  page  62). 

Two  More  Tv's  Quit 

FCC  Friday  announced  ch.  36  KSTM-TV  St. 
Louis,  Mo.,  and  ch.  12  KUON  (TV)  Lincoln, 
Neb.,  have  suspended  operations,  raising  total 
tv  suspensions  to  26. 

Letter  to  FCC  from  KSTM-TV  attorney 
disclosed  that  ch.  36  facility  had  quit  tele- 
casting Aug.  3  and  "it  is  believed  that  the 
company  plans  to  surrender  its  CP  for  uhf 
ch.  36  and  to  concentrate  its  energies  and 
resources  on  its  application  for  vhf  ch.  11  ... 
in  East  St.  Louis."    Letter  added: 

"Broadcast  House  Inc.  has  been  reluctant  to 
give  up  the  opportunity  of  serving  the  people  of 
St.  Louis  with  uhf  service,  but  has  been  forced 
to  do  so  by  the  fact  that  a  uhf  tv  station  cannot 
operate  in  the  public  interest  in  competition  with 
established  vhf  service  in  the  same  area." 

Upon  hearing  of  KSTM-TV  suspension,  John 
D.  Scheuer  Jr.,  executive  vice  president  and 
general  manager  of  ch.  54  WTVI  (TV)  Belleville, 
111. -St.  Louis,  informed  B»T:  "WTVI  regrets  that 
KSTM-TV  found  it  necessary  to  suspend  opera- 
tions. At  the  same  time  we  want  the  public  to 
know  that  WTVI  looks  to  the  future  with  con- 
fidence. .  .  .  We  believe  that  St.  Louis  can  and 
will  continue  to  support  uhf  .  .  ." 

Suspension  of  operations  of  KUON  on  the 


at  deadline 


UPCOMING 

Aug.  9:  International  Alliance  of  The- 
atrical Stage  Employes,  Netherlands 
Plaza  Hotel,  Cincinnati. 

Aug.  9-10:  BMI  tv  clinic,  Hotel  Statler, 
Los  Angeles. 

For  other  Upcomings  see  page  123. 


ROBERT  J.  RUNGE,  former  advertising-sales 
manager,  Thor  Corp.,  appointed  advertising 
manager  of  Norge  Div.,  Borg-Warner  Corp. 

S.  JOHN  SCHILE,  for  six  years  executive 
vice  president  of  Rocky  Mountain  Broadcasting 
System,  resigns  effective  Aug.  21.  . 


Air  Force  to  Pick  Agency 

AIR  FORCE  is  expected  to  announce  new 
agency  today  for  its  $1  million  recruiting  ad- 
vertising contract  for  fiscal  1955.  AF  board  of 
officers  went  into  executive  session  at  Pentagon 
late  Friday  to  select  agency  from  among  seven 
who  had  been  making  presentations  over  two- 
day  period.  Current  AF  agency,  Dancer-Fitz- 
gerald-Sample, was  among  those  being  con- 
sidered, it  was  understood. 


ch.  12  facility  is  result  of  switch  of  John  E. 
Fetzer's  KOLN-TV  from  ch.  12  to  ch.  10  ef- 
fective Aug.  1.  Mr.  Fetzer  received  FCC  ap- 
proval for  $300,000  purchase  of  ch.  10  facility, 
formerly  KFOR-TV,  on  condition  that  he  dis- 
pose of  his  ch.  12  station  [B»T,  March  29,  Feb. 
22].  Transfer  of  ch.  12  facility  to  Byron  J. 
Dunn,  trustee,  with  eventual  operation  by  U. 
of  Nebraska,  was  approved  by  FCC  fortnight 
ago  [B«T,  Aug.  2]. 

Record  Makers  Stand  by 
45  RPM  Broadcast  Policy 

RECORD  manufacturers  won't  budge  from 
policy  of  distributing  only  45  rpm  pressings  to 
broadcast  stations  though  they  will  try  to 
supply  78s  during  period  of  equipment  con- 
version, NARTB  disclosed  Friday. 

After  meeting  with  executives  of  five  major 
record  makers  and  voicing  broadcasters'  ob- 
jections to  45s,  John  F.  Meagher,  NARTB 
radio  vice  president,  said,  "The  record  com- 
panies uniformly  state  that  the  standard  78 
rpm  record  rapidly  is  passing  out  of  existence 
and  is  being  replaced  by  the  45s  in  the  pop 
tune  field  and  LPs  in  the  classical  field."  They 
told  him  broadcast  conversion  is  but  one  step 
in  transition  with  similar  changeover  taking 
place  in  juke  boxes. 

Half  of  records  now  bought  by  public  are 
45s,  Mr.  Meagher  was  informed,  about  25% 
LPs  and  25%  78s.  Majors  said  they  did  not 
want  45  policy  to  work  unfair  competitive 
hardship  on  any  station.  Those  interviewed 
by  Mr.  Meagher  Thursday  and  Friday  were 
Frank  B.  Walker,  MGM  Records;  James  B. 
Conkling,  Columbia  Records;  William  H.  Fow- 
ler, Capitol  Records;  Leonard  Schneider, 
Decca,  and  H.  L.  Letts,  RCA  Victor. 

Mr.  Meagher  reviewed  with  each  repre- 
sentative of  record  firms  principal  objections 
to  use  of  45s  and  cited  objections  of  seven 
state  broadcasting  associations  and  individual 
NARTB  members.  Companies  are  arranging  to 
supply  broadcasters  with  45  rpm  versions  of 
standard  tunes.  They  said  stations  paying  fees 
for  record  packages  can  expect  cost  to  be  re- 
duced 25%  to  50%,  with  more  stations  served 
on  no-fee  basis.  They  upheld  quality  of  45s 
though  conceding  cueing  problems.  Capitol 
has  sent  cueing  records  to  many  stations,  it 
reported.  They  conceded  station  performance 
is  greatest  single  promotional  spur  to  public 
sale  of  records. 

McCarthy  Probe  Bars  Radio-Tv 

LIVE  TV  or  radio  coverage  will  be  barred  from 
Senate  committee  studying  censure  motion 
against  Sen.  Joseph  R.  McCarthy  (R-Wis.), 
Sen.  Arthur  Watkins  (R-Utah),  chairman  of 
special  committee,  said  Friday. 


ROBERT  FINE,  formerly  of  Geyer  Advertis- 
ing, N.  Y.,  has  joined  Hilton  &  Riggio,  N.  Y., 
as  account  executive. 

RICHARD  M.  STONE,  most  recently  account 
executive  with  Audio-Video  Recording  Co., 
N.  Y.,  and  previously  sales  manager  for  Petri 
Wine  Co.,  N.  Y.,  has  joined  N.  Y.  radio  sales 
staff  of  Avery-Knodel  Inc.,  station  representa- 
tive, 
i 

LYMAN  E.  G.  SUITER,  in  charge  of  produc- 
tion line  activities  of  Westinghouse  Electric 
Corp.  home  radio  division,  appointed  assistant 
to  vice  president,  Fairchild  Recording  Equip- 
ment Co.,  Whitestone,  N.  Y.,  to  assist  in  gen- 
eral manufacturing  problems. 

HILDA  SIMMS,  actress  who  won  acclaim  for 
stage  portrayal  of  "Anna  Lucasta"  and  was  co- 
starred  in  movie,  "The  Joe  Louis  Story,"  joins 
WOV  New  York  today  (Mon.)  as  mistress  of 
ceremonies  of  Ladies'  Day,  broadcast  daily, 
8:30-9  a.m. 


Storer  Earnings  Up 

STORER  BROADCASTING  Co.  earned  $1,- 
i  564,836  ($1.41  per  common)  after  taxes  during 
j  year's  first  half,  directors  heard  Friday  at  Miami 
i  headquarters  meeting.  Figure  compares  with 
i  $1,086,645  (98  cents  per  common)  earned  for 
i  same  period  last  year.  This  year's  second  quar- 
|  ter  profits  of  $787,850  (71  cents  per  common) 
i  beats  first  quarter's  $776,985  (70  cents  per  com- 
|  mon).  Last  year's  second  quarter  profit  was 
J  $591,885  (54  cents  per  common). 

IT&T  Forms  Research  Firm 

FORMATION  of  new  domestic  company  to 
|  handle  research,   development  and  technical 
i  products   operations   of  Capehart-Farnsworth 
;  Co.  announced  Friday  by  International  Tele- 
phone &  Telegraph.  Capehart  will  concentrate 
on  monochrome  and  color  tv  production,  as 
well   as   on  radio-phonograph   output.  New 
group  will  be  known  as  Farnsworth  Electronics 
:  Co.,  Fort  Wayne,  Ind.,  with  Dr.  Harvard  L. 
Hull  as  president  and  Philo  T.  Farnsworth  vice 
president  and  technical  director.  Fred  D.  Wil- 
son, Capehart  president,  moves  to  New  York 
as  vice  president  of  IT&T  for  industrial  rela- 
tions.   Capehart  Consumer  Products  Div.  to 
be  headed  by  Lawrence  C.  Haggerty,  hereto- 
fore vice  president  over  technical  products. 

CBS-TV,  SAG  Pact  in  Works 

CBS-TV  and  Screen  Actors  Guild  scheduled  to 
sign  pact  this  week  to  cover  network's  entry 
into  direct  filmmaking  [B»T,  July  26].  Contract 
reportedly  will  parallel  1952  agreement  with 
Alliance  of  Tv  Producers.  New  features  said 
to  include  guaranteed  employment  to  series 
actors  on  one  side,  exception  of  news  com- 
mentators from  Guild  jurisdiction  on  the  other. 


Broadcasting    •  Telecasting 


August  9,  1954     •    Page  9 


RADIO  STATION 

WSAZ 

HUNTINGTON,  WEST  VIRGINIA 
SERVING  3  STATES 


4,387 

EMPLOYEES 
AT  WORK  BY 

7:00  AM 

IN  12  OF 
HUNTINGTON'S 

MAJOR 
PLANTS 

REACH  THIS 
VAST  AUDIENCE 
OF  BUYERS 

BEFORE 

THEY  GOTO  WORK 
ON  THE 

RISE  &  SHINE 

SHOW 

SEGMENTS  AVAILABLE 

5:35-6:00  AM 
6:10-6:45  AM 

THE  KATZ  AGENCY 

NATIONAL  REPRESENTATIVES 


5,000  WATTS  DAY 
1,000  WATTS  NIGHT 
930  KC 


index 


BROAD 


Advertisers  &  Age 

ncies  36 

At  Deadline 

7 

Closed  Circuit 

5 

Editorial   

124 

Education   

99 

Facts  &  Figures 

76 

Feature  Section 

77 

Film   

72 

For  the  Record 

107 

Government  

44 

In  Review   

18 

Lead  Story  

31 

Manufacturing 

102 

Networks  .... 

98 

On  All  Accounts 

22 

TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publication*  Inc. 


Open  Mike   14 

Our  Respects    20 

Personnel  Relations  .100 
Programs  &  Promotion  105 
Program  Services  68 

Stations    93 

Trade  Associations  34 


WSAZ 


j         \     \\^%)  VIRGINIA 
\KENTUCKY-</   )   J  , 


TELEVISION  AFFILIATE 
WSAZ-TV 
Represented  by  THE  KATZ  AGENCY 


Page  10    •    August  9,  1954 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  J.  Frank  Beatty,  Earl  B.  Abrams, 

Associate  Editors;  Fred  Fitzgerald,  Assistant  Managing  Editor;  Law- 
rence Christopher,  Technical  Editor;  David  Glickman,  Special  Projects 
Editor;  David  Berlyn,  Harold  Hopkins,  Don  West,  Assistant  Editors; 
Patricia  Kielty,  Special  Issues;  Staff:  Ray  Ahearn,  Jonah  Gitlitz,  Louis 
Rosenman;  Editorial  Assistants:  Kathryn  Ann  Fisher,  Peter  Pence,  Joan 
Sheehan;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &       John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
READERS'  SERVICE  Robert  Deacon,  Betty  Jacobs,  Joel  H.  Johnston,  Sharleen  Kelley,  Wil- 
liam Phillips. 

BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  New  York  Editor;  Bruce  Robertson, 
Senior  Associate  Editor;  Florence  Small,  Agency  Editor;  Rocco  Fami- 
ghetti,  Selma  Gersten,  Barbara  Plapler. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager: 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 
Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  354  per  copy;  53d  and  54th  issues:  $5  00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  In  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING'— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


Another  Channel  10  First,  starting  July  19th! 


Only  daily  live  remote  TV  show  in  New  England.  Emceed  by 
charming  Nancy  Dixon  and  Peter  Carew  (piano  impressions 
and  satire)  with  3M's  three-piece  combo.  All  Channel  10  s  talent 
and  celebs  visiting  Providence  will  guest.  Direct  selling  to  a 
tested  women's  audience  from  the  area's  leading  hostelry, 
Monday  through  Friday,  9:00  to  10:00  a.  m. 

Join  us  for  breakfast,  sample  your  products  to  100-plus  radiantly 
responsive  guests  in  the  Sheraton-Biltmore  Garden  Room.  Their 
approbation  will  register  for  sure  —  because  1,120,925  sets  in 
area  give  us  93%  coverage!  Availabilities  now  open  —  call 
WEED  Television. 


Broadcasting   •  Telecasting 


August  9,  1954    •    Page  11 


stay 


in  the  news 


with  sports  news! 


Whether  it's  August  or  September,  December  or  June,  sports  are 
always  in  the  news. 

That's  why  leading  radio  stations  give  sports  big  broadcast  cover- 
age. 

And  only  local  sportscasts  report  both  national  and  hometown 
news.    Only  local  broadcasts  are  edited  for  local  listeners. 

That's  why  it  pays  to  place  your  selling  messages  on  local  sports 
programs  ...  on  the  local  sports  programs  on  these  outstanding 
stations: 


WSB 

Atlanta 

NBC 

WIP 

Philadelphia 

MBS 

WFAA  * 

(Dallas  / 

NBC 

KGW 

Portland,  Ore. 

NBC 

{Ft.  Worth  J 

ABC 

WRNL 

Richmond 

ABC 

KOA 

Denver 

NBC 

WOAI  * 

San  Antonio 

NBC 

WIKK 

Erie 

NBC 

KFMB 

San  Diego 

CBS 

KPRC  * 

Houston 

NBC 

KGO 

San  Francisco 

ABC 

KARK 

Little  Rock 

NBC 

KMA 

Shenandoah, Iowa 

ABC 

KABC 

Los  Angeles 

ABC 

KTBS 

Shreveport 

NBC 

KSTP 

Minneapolis  / 
St.  Paul  J 

NBC 

KVOO 

Tulsa 

NBC 

WSM 

Nashville 

NBC 

*  Al 

so  represented  as 

key 

WABC 

New  York 

ABC 

stations  of  the 

WTAR 

Norfolk 

CBS 

TEXAS  QUALITY  NETWORK 

REPRESENTED  BY 


Edward  Petry  &  Co.,  Inc 


NEW  YORK 


CHICAGO    •    LOS  ANGELES    •    DETROIT    •    ST.  LOUIS    .    SAN  FRANCISCO 


DALLAS 


WFBC-TV 

100KW  POWER 
2204  FT.  ANTENNA 

"Giant  of 
Southern 

Skies" 


.  .  .  boasting  more  people  and  larger 
income  within  100  miles  radius  than 
Atlanta,  Jacksonville,  Miami,  or  New 
Orleans,  WFBC-TV  is  truly  the  "Giant 
of  Southern  Skies,"  and  a  powerful  new 
advertising  medium  in  the  Southeast. 

HERE'S  THE  WFBC-TV  MARKET 
(Within  100  miles  radius) 

Population  2,924,625  People 
Income  $3,174,536,000 
Sales  $2,112,629,000 
Television  Homes  277,622* 

Market  Data  from  Sales  Management 
•TV  Homes:  Figures  from  CBS  Tel. 
Res.  Dept.,  compiled  by  A.  C.  Nielsen 
Co.  as  of  Nov.  1,  1953— plus  RETMA 
set  shipments  in  the  100  mv.  contour  since 
Nov.  1,  1953. 

Write  now  for  Market  Data  Brochure 
and  Rate  Card.  Ask  us  or  our  Repre- 
sentatives for  information  and  assistance. 


Channel  4 


WFBC-TV 

Greenville,  S.  C. 


NBC  NETWORK 
Represented  Nationally  by 
WEED  TELEVISION  CORP. 

Page  14    •    August  9,  1954 


OPEN  MIKE 


Naughty,  Naughty 

EDITOR: 

Shame  on  you  for  using  "hell,  helluva"  and 
other  similar  vulgar  words  in  your  periodical, 
of  which  KFUO  has  been  a  subscriber  for 
many  years. 

Why  not  keep  your  literary  standards  high 
instead  of  dragging  them  down  into  the  gutter? 

Herman  H.  Hohenstein,  D.D., 
Director,  KFUO  St.  Louis 

Anti-Discrimination 

EDITOR: 

...  I  think  your  magazine,  Broadcasting  • 
Telecasting,  has  earned  a  niche  in  every  radio 
and  tv  station  in  the  country  for  your  valiant 
and  fearless  fight  against  the  pending  discrim- 
inatory legislation  governing  policies  of  radio 
and  tv  stations. 

I  am  concerned  especially  with  the  pending 
bill  attempting  to  bar  the  acceptance  of  wines 
and  beers  from  radio  advertisers.  I  realize  the 
networks  will  be  deprived  of  a  great  deal  of 
revenue,  but  they  are  in  a  better  position  to 
cover  their  losses  with  'lush'  profits  from  tele- 
vision. The  people  who  will  really  be  hurt  if 
this  legislation  is  passed  will  be  the  independent 
stations.  They  are  just  about  keeping  their 
heads  above  water  as  it  is  and  any  wholesale 
losses  in  the  sponsorship  of  wines  and  beers 
would  further  jeopardize  their  existence.  .  .  . 

Max  M.  Leon,  President, 
WDAS  Philadelphia 

Surprise,  Surprise 

EDITOR: 

Edward  J.  Fitzgerald,  general  manager  of 
WGSM  Huntington,  Long  Island,  is  going  to 
be  pretty  surprised  when  he  reads  in  your 
Aug.  2  issue  (Station  People,  page  62)  that  his 
announcer,  George  Willard,  has  been  ap- 
pointed general  manager  of  the  station. 
So  is  George,  the  new  program  director. 
Knowing  your  penchant  for  accuracy,  we 
will  be  more  than  surprised  if  a  correction 
doesn't  show  up  in  an  early  issue.  .  .  . 

Robert  S.  Keller,  Pres., 
Robert  S.  Keller,  Inc., 
New  York 

Film  First 

EDITOR: 

...  I'd  like  to  take  issue,  through  you, 
with  WFIL-TV's  claim  of  a  news  scoop  on 
the  Chestertown  explosion  and  fire. 

Publicity  director  Hyland  claims  to  have 
had  film  on  the  air  at  6:45.  6:45  indeed!  We 
not  only  had  a  sound-on-film  story  on  the 
air  at  3:30  but  additional  silent  and  sound  film 
at  6:30.  As  publicist  Hyland  can  plainly  see, 
we  beat  him  by  not  only  3V4  hours  with  a 
flash  story  but  by  another  15  minutes  with  a 
regularly  scheduled  news  show. 

Robert  S.  Darby,  Prod.  Mgr., 
WDEL-AM-FM-TV 
Wilmington,  Del. 

Hints  on  Building 

EDITOR: 

I've  had  experience  in  helping  construct  and 
operate  WSVA-TV  from  the  "snakes"  up.  It 
was  and  still  is  fun.  Here's  some  advice  to 
new  stations. 

It  is  very  important  that  you  locate  your 
tv  site  in  the  loneliest,  most  inaccessible  and 
highest  spot  you  can  find.  Aside  from  greater 


coverage  you'll  get  from  this  great  height,  the 
other  benefits  include: 

A.  It  will  be  difficult  for  visiting  engineers 
to  see  and  comment  about  your  boners. 

B.  No  private  citizen  in  his  right  mind 
would  own  such  a  piece  of  property,  so  you 
can  probably  get  it  real  cheap. 

The  building  should  be  a  prefab  eyesore  as 
this  is  the  easiest  construction  to  put  up,  and 
anyway  who  but  your  operators  will  see  it? 
For  operators  you  will  need  color-blind,  near- 
sighted, college-educated  men,  as  they  are 
sufficiently  muddle-headed  to  go  for  this  type 
of  job  and  location. 

For  transportation  to  and  from  the  site,  I 
recommend  elephants.  They  would  effect  a 
tremendous  saving  on  gas,  oil  and  repairs  and 
can  be  fed  discarded  kines.  Besides,  think  of 
all  the  free  publicity. 

Dave  Frankel,  Engineer, 
WSVA-TV  Harrisonburg,  Va. 

Stockholders  Report 

EDITOR: 

.  .  .  Why  put  me  in  with  Hope  D.  Pettey  and 
Evelyn  Dolph? 

Charming  girls,  without  a  doubt,  but  still 
without  any  stock  interest  in  WFOX  as  you 
say  in  your  article  on  page  86  of  the  July  19 
issue.  They  are  stockholders  in  WEMP,  but 
the  stock  in  WFOX  is  confined  to  the  Nastals 
(20%),  the  Wasielewskis  (19.6%),  Judge  Tehan 
(10%)  and  myself  (50.4%). 

This  merger  has  so  many  names  now  it's  no 
wonder  that  even  you  could  become  confused. 

Charles  J.  Lanphier,  Pres., 
WFOX  Milwaukee,  Wis. 

[EDITOR'S  NOTE:  B-T  had  the  wrong  station  but 
the  right  merger.  WEMP  and  WFOX  each  have 
30%  of  the  merged  Milwaukee  Area  Telecasting 
Corp.  which  has  been  granted  ch.  12  in  Mil- 
waukee]. 

Round  and  Round  (Cont.) 

EDITOR: 

...  As  the  song  goes — "To  Each  His  Own." 
But  I  would  take  issue  with  anyone  who  se- 
riously would  state  that  it's  impossible  to  in- 
stall equipment  for  playing  45's  that  is  not 
as  satisfactory  as  existing  78  playing  equip- 
ment. 

We  have  two  machines  —  side  by  side, 
equipped  with  automatic  instantaneous  starter 
switches  on  the  console,  which  assure  us  bet- 
ter, more  satisfactory  musical  reproduction 
than  that  possible  when  using  78's. 

KSUN  salutes  the  record  industry  for  a 
forward  step  in  providing  the  radio  industry 
with  the  45  disc. 

Ray  Helgesen,  Prog.  Dir., 
KSUN  Bisbee,  Ariz. 

EDITOR: 

I  have  been  reading  with  interest  news  items 
and  letters  to  the  editor  the  past  few  weeks — 
all  objecting  to  the  new  45  record  service. 

I  think  it's  time  we  flipped  the  record  and 
listened  to  the  other  side.  Briefly,  here  is  the 
way  we  look  at  it.  We  like  45's.  We  have 
been  using  them  for  about  two  years  on  a 
limited  basis,  and  although  we  are  using  an 
inexpensive  45  player,  we  have  had  no  trouble 
with  vibration  or  cueing  and  the  45's  are  still 
in  good  condition.  .  .  . 

S.  C.  Thompson,  Mgr., 
KSOK  Arkansas  City,  Kan. 


Broadcasting 


Telecasting 


Cover  All  of  New  England  for  One-Third  the  Cost 


A 


WBZ  -WBZA 


Wherever  you  go  in  New  England,  WBZ-WBZA's 
1030  on  the  dial  is  the  most  consistently  strong 
frequency  in  the  six  states! 

That's  because  WBZ- WBZA  and  its  1030  clear 
channel  frequency  is  directed  inland  from  the  coast 
for  maximum  coverage. 

You  would  need  a  Boston  station  plus  seven  others — • 
AND  3  TIMES  THE  BUDGET—to  cover  the  same 
markets  you  can  reach  with  WBZ-WBZA  alone! 

For  availabilities  call  W.  J.  Williamson, 
WBZ-WBZA  Sales  Manager,  Algonquin  4-5670,  or 
Eldon  Campbell,  WBC  National  Sales  Manager, 
Plaza  1-2700,  New  York. 

NEW  FACTS  FOR 

NEW  ENGLAND  ADVERTISERS 

If  you  are  planning  any  schedule  in  any  media  in  the 
New  England  market,  you  should  see  our  new 
comprehensive  Market  Manual.  Call  any 
Free  &  Peters  "Colonel"  or  WBZ-WBZA. 


WBZ-WBZA 

BOSTON -SPRING  FIELD 

51,000  watts 

1170  Soldiers  Field  Road,  Boston  34,  Mass. 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC.  * 

wbz-wbza  •  wbz-tv,  Boston;  kyw  •  wptz  (tv),  Philadelphia; 

kdka,  Pittsburgh;  wowo.  Fort  Wayne;  kex,  Portland,  Oregon |jj 
Represented  by:  Free  &  Peters,  Inc.,  444  Madison  Ave.,  New  York  22,  N. Y» 


RCA's  Superior 


i 

i 


For 

MULTIPLEXING, 
or  direct  use! 


RCA's  TK-2  I  Vidicon  Film  Camera 
can  be  used  with  RCA's  Multiplexer, 
TP- 1 1,  for  multiple  picture  inputs 
(see  illustration  opposite  page). 
Or,  it  can  be  mounted  directly  on 
any  of  the  RCA  TV  Projectors — 
such  as  the  TP- 1 6,  TP-35,  or  TP-6A 
(see  above). 


film 


camera 

camera  chain 


DEVELOPED  HAND  IN  HAND  with  the  new  RCA-6326 
VIDICON  tube,  RCA's  TK-2 1  Film  Camera  does  for  film 
picture  quality  what  the  RCA  Image  Orthicon  Camera  has 
done  for  "live"  picture  quality. 

"Live"  picture  sharpness! 

For  unsurpassed  picture  detail,  choose  the  RCA  Vidicon  film 
camera!  It's  the  only  film  pick-up  system  with  enough  signal 
output  (and  low  enough  noise  in  the  signal)  to  use  aperture 
response  correction.  Aperture  response  correction  brings  picture 
detail  to  maximum  sharpness  (detail  resolution,  100%  at  350 
lines)  while  holding  a  high  signal-to-noise  ratio.  Benefit:  You 
produce  finer  film  pictures  .  .  .  with  a  quality  you  get  from 
your  studio  camera. 

"Live"  picture  contrast! 

The  RCA  Vidicon  adds  "studio"  realism  to  your  film  pictures. 
The  gamma  characteristic  of  the  Vidicon  tube  is  ideal  for  film 
reproduction  .  .  .  0.65,  constant  over  a  dynamic  range  of  150 
to  1.  Benefit:  You  get  more  realistic  film  pictures  than  ever 
before  possible. 

Low  light  source  requirements! 

The  high  light  sensitivity  of  the  RCA  VIDICON  film  camera 
enables  you  to  reduce  projection  lamp  voltage,  reduce  heating, 
increase  lamp  life  substantially. 

Edge-lighting,  shading  eliminated! 

The  RCA  VIDICON  operates  entirely  without  edge-lighting, 
electrical  shading,  and  any  other  form  of  supplemental  light- 
ing. Benefit:  You  adjust  "wall  focus"  and  "beam"  from  day  to 
day  .  .  .  then  this  camera  virtually  runs  by  itself. 

RCA  VIDICON  Film-Camera  Chain  TK-2 1  includes: 


I  VIDICON  Camera  Ml -2602  I 

i  RCA-6326  VIDICON  Tube  MI-2667 1 

1  Control  Chassis  MI-26061 

I  Deflection  Chassis  MI-26081 

1  Remote  Control  Panel  MI-26241 

2  WP-33B  Power  Supplies  MI-26085-S 


I  TM-6B  Master  Monitor  MI-26I36-A 

I  Master  Monitor  Kinescope  MI-26655 

I  Master  Monitor  C-R  Tube  MI-2666S 

I  Blower  MI-26579-B 

I  Console  Housing  M1-26266-B 

I  Camera  Cable  &  Connectors  MI-26725-AIO 


4  picture  sources 
in  multiplexed  use! 


OPTICAL  MULTIPLEXER 


For  the  finest  TV  film  reproduction  you've  ever  seen,  specify 
an  RCA  VIDICON  film-camera  system.  Ask  your  RCA  Broad- 
cast Sales  Representative  for  technical  details.  In  Canada, 
write  RCA- Victor  Ltd.,  Montreal. 

RCA  PIONEERED  AND  DEVELOPED  COMPATIBLE  COLOR  TELEVISION 


RADIO  CORPORATIO 

ENGINEERING  PRODUCTS  DIVISION 


An  RCA  Multiplexer,  Type  TP- 1 1  allows  a  single 
Vidicon  Camera  to  accept  up  to  four  film  picture 
sources — two  16mm  or  35mm  film  projectors,  a  TP-3B, 
35mm  automatic  slide  projector,  and  a  Telop  II  slide 
and  opaque  projector.  The  multiplexer  is  pictured 
above  in  a  multi-input  film  system  using  two  RCA 
TP-6A  professional  film  projectors. 


9/  AMERICA 

CAMDEN.  N.J. 


IN  REVIEW 


Advertisement 


From  where  I  sit 
6y  Joe  Marsh 


Good  Turn  at 
the  End  of  the  Line 

Maybe  you  don't,  but  you  should 
know  Shorty,  the  new  driver  of  the 
little  bus  that  goes  out  to  the  hospital 
near  Parkersville. 

The  hospital  couldn't  rightfully  put 
up  a  bench  at  the  bus  stop,  so  some  of 
the  passengers  often  had  a  "standing 
waitr  But  they  didn't  stand  very  long. 

Second  day  on  the  job  Shorty 
brought  along  some  old  lumber  for  a 
bench.  Next  trip  out  he  brought  some 
tools  and  put  it  together.  That  was 
fine,  but  the  next  day  it  rained.  You 
guessed  it — in  a  few  days  Shorty  built 
a  snug  little  shelter. 

From  where  I  sit,  thoughtfulness 
towards  our  neighbors  is  always  ap- 
preciated. And  actually,  we  all  ought 
to  practice  it  a  little  more.  Even  where 
incidental  things  are  concerned — like 
asking  a  guest  if  he'd  prefer  milk, 
coffee,  ginger  ale  or  a  temperate  glass 
of  beer.  When  a  host  or  neighbor  is 
really  thoughtful,  it's  truly  appreci- 
ated— "all  along  the  line." 


Copyright,  1954,  United  States  Brewers  Foundation 


NOW  AND  THEN 

Network:  CBS-TV 
Time:  Sun.,  6-6:30  p.m.,  EDT 
Star:  Dr.  Frank  C.  Baxter 
Producer:  William  Whitley 
Director:  Bill  Alcine 
Origination:  Hollywood 
Production  Cost:  Approximately  $5,000  per 
week. 


WELL  NOW,  the  highly  literate  and  enthusi- 
astic Dr.  Frank  C.  Baxter,  whose  course  on 
Shakespeare  had  Los  Angeles  televiewers  turn- 
ing handsprings  (those  who  leap  at  signs  of  cul- 
ture on  radio  or  tv,  that  is)  has  come  out  of 
the  West  and  onto  the  nation's  screens  through 
the  beneficence  of  CBS. 

His  program  is  called  Now  and  Then  and 
will,  according  to  the  advance  network  drum- 
beating,  range  the  realm  of  the  written  word 
from  the  Ancient  Egyptian  to  Dorothy  Parker 
and  Carl  Sandburg.  It  substitutes  for  vaca- 
tioning Eric  Sevareid's  The  American  Week. 

Dr.  Baxter's  national  telecasts  debuted  Aug. 
1  and  the  good  doctor  spent  the  half  hour  in 
a  sometimes  witty  and  somtimes  graphic,  but 
always  earnest,  paean  to  reading,  calling  for  the 
post-school  viewer  to  turn  again  to  books — 
for  facts,  for  ideas,  for  vicarious  living,  for 
human  wisdom  (and  folly),  and  for  truth.  This 
is  rather  an  odd  product  to  be  selling  on  tv, 
but  undoubtedly  worthy. 

Point  of  Return 

His  infectious  enthusiasm  pulled  us  back  into 
our  own  stream  of  history,  20-odd  years  ago, 
when  we,  eager,  bright-eyed  and  impressed  with 
the  greatness  of  the  past,  listented  awe-struck  to 
the  sparkling  mentors  of  our  own  university. 

Dr.  Baxter,  who  has  been  for  25  years  Pro- 
fessor of  English  Literature  at  the  U.  of 
Southern  California,  enlarged  his  lecture  hall 
to  all  of  the  Los  Angeles  area  in  the  fall  of  1953 
when  he  undertook  a  telecourse  on  Shakespeare 
over  CBS-owned  KNXT  (TV).  More  than  300 
televiewers  enrolled  for  credit,  more  than  800 
enrolled  as  auditors  and  the  telecasts  themselves 
had  an  estimated  400,000  viewers.  It  was  con- 
sidered so  successful  that  WCBS-TV  New  York 
carried  it  in  kine  version  beginning  June  12. 
It  has  also  been  adopted  by  the  Educational  Tv 
&  Radio  Center  at  Ann  Arbor  Mich.,  and 
fed  to  educational  tv  stations.  The  Shakespeare 
program  won  10  national  and  regional  awards, 
among  them  the  Ohio  State  honor  for  "sys- 
tematic instruction:  telecourse." 

The  Setting 

Dr.  Baxter,  whose  virtually  hairless  dome 
glitters  and  glistens  under  the  tv  lights,  is  a 
middle-aged,  bespectacled  instructor  who  under- 
lines his  points  or  his  witticisms  with  a  singu- 
larly mobile  face.  His  setting  on  the  first  show 
was  as  sparse  of  props  as  his  head  is  of  hair;  a 
lectern,  a  free-form  desk  (out  of  keeping,  CBS, 
out  of  keeping),  and  a  globe  of  the  world. 
During  his  first  program  he  moved  from  one  to 
the  other.  Frankly,  he  seemed  more  at  home 
when  hunched  over  the  lectern. 

While  we  have  always  been  dubious  about 
a  lecturer  on  tv,  it  is  conceivable  that  the  indi- 
vidual's personality,  his  delivery  or  his  subject 
may  make  good  television.  Bishop  Fulton 
Sheen  comes  to  mind  as  one  who  did.  Dr. 
Baxter  may  be  another.  His  six-week  stint 
(the  network  says  it  may  move  him  to  another 
Sunday  afternoon  time  segment  for  family  view- 
ing after  the  first  six  Sundays)  should  make  a 
decision  possible. 

He  certainly  has  the  good  wishes  of  those 
who  seek  adult  fare  on  the  home  kinescope. 


Page  18 


August  9,  1954 


Broadcasting 


Telecasting 


So-o-o  big 


Big — that's  the  job  advertisers 
want  from  their  broadcasting 
dollars.  And  the  smart  ones  get 
the  most  for  the  least — they 
buy  spot  radio,  on  key  stations 
.  .  .  in  mass  markets.  That 
takes  just  a  few  stations  to 
cover  the  whole  works.  For 
example,  the  area  covered  by 
WJR  contains  15  million  people 
— some  10  per  cent  of  U.  S. 
buying  power.  It's  big — no 
fooling.  Ask  your  Henry  I. 
Christal  man  about  WJR. 


The  Great  Voice  of  the  Great  Lakes 


Detroit 

50,000  watts    CBS  Radio  Network 


A,  ) 


WJR's  primary  coverage  area: 
more  than  15,000,000  customers 


Broadcasting    •  Telecasting 


August  9,  1954    •    Page  19 


i 


J 


Newest  Southeast 
Kansas — Northeast 
Oklahoma  survey 
covering  1 1 
county  Coffey viile 
trade  area  (256.000 
people'  reports: 

KCCF  HAS  BIG- 
GEST AUDIENCE 
IN  45  OUT  OF  52 
MONDAY  THRU 
FRIDAY  i/4  HOUR 
STRIPS!  (6:00 
A.M.  to  6:30  P.M.) 

KGGF  with  10 
KW  on  690  KC 
delivers  primary 
coverage  to  a  total 
of  87  counties  in 
Kansas,  Oklahoma, 
Missouri  and 
Arkansas. 


KGGF 


690  KC  ABC 

COFFEVVIUE,  KANSAS 


our  respects 


to  ERNEST  FINLAY  MacDONALD 


iWEED  &  CO.,  Notional  Representatives 


IN  CANADA  they  pick  their  leaders  young. 

When  the  Canadian  Assn.  of  Radio  Broad- 
casters, now  the  Canadian  Assn.  of  Radio  & 
Television  Broadcasters,  was  born  in  1925,  Ern- 
est Finlay  MacDonald  was  just  two  years  old. 
Today  Finlay  MacDonald  is  president  of  the 
CARTB,  youngest  broadcaster  to  hold  the  post 
in  the  history  of  the  organization. 

Mr.  MacDonald  knows  the  broadcasting  busi- 
ness from  the  ground  up.  He  served  his  ap- 
prenticeship at  CJFX  Antigonish,  Nova  Scotia, 
a  small  town  station  where  he  of  necessity 
worked  in  a  variety  of  jobs,  including  writing 
scripts  and  commercials,  programming,  an- 
nouncing and  as  a  transmitter  engineer  when 
the  occasion  required. 

The  new  CARTB  president  also  knows  the 
problems  of  regional  and  national  broadcast- 
ing. He  has  been  a  director  of  the  CARTB 
for  the  past  six  years  and  has  been  president  of 
the  regional  Atlantic  Assn.  of  Broadcasters  for 
two.  Also,  as  a  director  of  the  CARTB,  he  has 
twice  appeared  before  the  Canadian  Parliamen- 
tary Radio  Committee  at  Ottawa  to  present  the 
case  of  the  independent  broadcasters. 

Incidentally,  when  Finlay  MacDonald  ap- 
peared before  the  members  of  the  Canadian 
Parliament,  it  was  not  the  first  time  that  a 
Finlay  MacDonald  had  appeared  before  them. 
His  father,  also  Finlay  MacDonald,  was  a  mem- 
ber of  parliament  for  the  Nova  Scotia  constitu- 
ency of  Cape  Breton  South  from  1926-1935. 

The  31 -year-old  CARTB  president  faces 
many  national  problems  during  his  year  in  office, 
and  will  be  away  from  his  station,  CJCH  Hali- 
fax, where  he  is  general  manager,  for  a  great 
many  months.  He  will  represent  at  public 
functions  and  before  legislative  bodies  124  of 
the  145  independent  broadcasters  in  Canada, 
and  18  television  stations,  most  of  which  are 
directly  affiliated  with  radio  broadcasting  sta- 
tions. 

Mr.  MacDonald  has  very  definite  attitudes  on 
Canadian  broadcasting.  He  will  have  opportu- 
nity to  express  his  opinions  in  his  role  of 
CARTB  president,  for  the  CARTB  is  continuing 
its  battle  for  an  independent  authority  to  regu- 
late all  forms  of  electronic  transmission  for 
mass  communication  purposes.  Under  present 
Canadian  legislation  the  publicly-owned  Cana- 
dian Broadcasting  Corp.  operates  radio  and 
television  stations,  is  the  only  body  permitted 
to  operate  networks,  regulates  independent 
broadcasters  and  telecasters,  and  at  the  same 
time  is  in  commercial  radio  and  television. 

Mr.  MacDonald  does  not  share  the  belief 
expressed  by  Adam  Smith  in  his  book  Wealth 
of  Nations  that  "whenever  two  members  of  the 
same  craft,  trade  or  profession  get  together  they 
automatically  conspire  against  the  public  inter- 
est." However,  he  is  a  realist  and  points  out 
that  oftentimes  the  extension  of  government  in- 


fluence into  various  business  spheres  is  the 
result  of  the  inability  or  unwillingness  of  busi- 
ness to  assume  its  responsibilities  and  regulate 
its  own  affairs. 

In  Canada  he  feels  that  the  Canadian  Broad- 
casting Corp.  is  an  excellent  program  body,  but 
that  private  broadcasters,  through  their  CARTB, 
are  not  only  performing  invaluable  community 
service,  but  are  also  acting  as  a  pluralistic 
element  to  insure  that  the  CBC  policies  and 
personnel  are  continually  being  assessed  with 
respect  to  their  worth  and  service.  He  feels 
that  a  situation  which  he  terms  "abhorrent"'  has 
been  allowed  to  develop  in  Canada  in  which 
CBC  departs  from  its  function  as  a  purely  pro- 
gram body  and  steps  into  the  legislative  and 
judicial  fields  as  well. 

Apart  from  the  abuse  of  elemental  equity 
which  this  creates,  Mr.  MacDonald  further 
asserts  that  it  denies  an  otherwise  fine  broad- 
casting system  the  full  public  support  it  should 
enjoy.  He  is  sure  that  the  answer  to  this  situa- 
tion can  be  found  in  the  establishment  by  the 
Canadian  Parliament  of  an  independent  tele- 
communications board  to  adjudicate  all  matters 
electronic,  including  broadcasting,  but  excluding 
the  public  utilities  such  as  telephone  and  tele- 
graph services. 

Finlay  MacDonald  was  born  at  Sydney,  Nova 
Scotia,  on  Jan.  4,  1923.  He  was  educated  at 
Sydney  Academy,  St.  Francis  Xavier  University 
and  Dalhousie  Law  School.  He  started  in  radio 
at  CIFX  Antigonish  in  1942,  and  later  that 
year  enlisted  in  the  Canadian  Army.  He  saw 
service  during  World  War  II  in  Europe  and 
Great  Britain.  On  his  return  to  Canada  he 
joined  CHNS  Halifax,  one  of  Canada's  pioneer 
stations.  In  1947  the  opportunity  came  to  try 
his  hand  in  an  executive  capacity,  and  he  joined 
CJCH  Halifax  as  program  director.  Later 
that  same  year  he  was  named  manager. 

CARTB's  Mr.  MacDonald  has  no  desire 
to  find  a  niche  in  Canada's  more  industrialized 
central  provinces.  He  is  well  established  in  his 
native  province,  and  is  carving  a  name  for  him- 
self there.  While  he  has  not  yet  entered  federal 
politics,  as  did  his  father,  he  follows  his  father 
in  belonging  to  the  Progressive  Conservative 
party  (which  corresponds  to  the  U.  S.  Republi- 
can party).  He  is  married  to  Ann  MacKenzie. 
They  have  a  son,  9,  and  a  daughter,  2.  In 
addition  to  his  duties  at  CJCH  and  his  larger 
duties  for  the  broadcasting  industry,  he  man- 
ages to  take  an  active  interest  in  many  com- 
munity organizations.  He  is  a  past  president 
of  the  Halifax  Commercial  Club  and  the  Dal- 
housie Newman  Club,  a  director  of  the  Halifax 
Community  Chest,  and  a  member  of  the  United 
Service  Institute,  Ashburn  Golf  and  Country- 
Club,  Royal  Nova  Scotia  Yacht  Squadron. 
Waegwoltic  Summer  Club  and  the  Phi  Kappa 
Pi  fraternity. 


Page  20    •    August  9,  1954 


Broadcasting 


Telecasting 


SYRACUSE,  N.  Y 


#  KANSAS  CITY,MO. 


Trying  To  Reach  Your  Customers  In... 

KANSAS  CITY?  -  SYRACUSE,  N.Y.?  -  OMAHA?  -  PHOENIX? 

•  Call  on  a  Meredith1'  Radio  Station  to  do  the  job  for  you. 

Yes,  there  are  Meredith*  Radio  Stations  in  each  of  these  important  markets. 
These  four  stations  have  a  combined  total  of  87  years  of  broadcasting  experi- 
ence-an  average  of  more  than  21  years  for  each  station. 

Take  your  sales  problem  to  an  experienced  station  •  -  a  Meredith1  Radio  Station! 

Meredith  Radio.  Stations 


KCMO 

1  WHEN 

1 

wow 

1 

KPHO 

KANSAS  CITY,M0. 

SYRACUSE,  N.  Y. 

i 

OMAHA,  NEBR. 

1 

PHOENIX,  ARIZ. 

KCMO,  WHEN  and  KPHO  represented  by  The  Katz  Agency- -WOW  represented  by  John  Blair  &  Co. 

Successful 


Meredith  Radio  Stations  Are  Affiliated  with 


n  if  t-^  successtui  . 

BetterHomes  and  Farming 

and  Gardens 


Broadcasting    •  Telecasting 


August  9,  1954    •    Page  21 


LES  BLUMENTHAL 


to  crow  about 


We're  nof  counting  our  chickens  before  they  are 
hatched.  With  a  1049  foot  tower  and  100,000 
watts  maximum  power,  established,  dominant 
WTAR-TV  now  reaches  459,000  families,  over 
1,600,000  people.  With  a  strong  signal  on 
channel  3,  WTAR-TV  blankets  Tidewater,  the 
eastern  half  of  Virginia  (including  Richmond)  and 
all  of  northeastern  North  Carolina. 


Represented  By  Edward  Perry  &  Co..  Inc. 


channel  3 
NORFOLK 


on  all  accounts 

LES  BLUMENTHAL,  radio-tv  business  man- 
ager of  William  Weintraub  &  Co.,  New  York, 
became  the  reasonably  big  man  he  is  because 
of  the  relatively  small  boy  he  was.  Fresh  out 
of  grade  school,  weighing  97  pounds  and 
standing  five  feet  two  inches,  he  was  just  what 
BBDO  needed  at  the  time.  They  hired  him 
on  the  spot  as  the  smallest  page  boy-receptionist 
they  could  ever  hope  to  find. 

But  the  boy  grew  in  height,  and  left  the 
agency  a  man  in  1929  to  sell  night  club  ad- 
vertisements for  the  New  York  Post,  a  job  he 
held  through  the  depression  years.  Early  in 
1937  he  joined  Headley-Reed,  radio  division, 
as  eastern  manager  and  became  one  of  a 
veteran  crew  of  radio  salesmen. 

A  native  New  Yorker,  he  was  born  March 
4,  1914,  and  served  with  the  3rd  Army  during 
World  War  II.  He  entered  the  service  as  a 
private  and  emerged  in  1945  as  a  captain. 
Then  he  rejoined  Headley-Reed.  A  year  later 
he  started  his  own  publication,  Program  Buys, 
which  he  now  describes  as  a  "service  which  was 
started  a  bit  too  early  or  perhaps  too  late; 
anyway,  it  never  did  quite  get  off  the  ground." 

In  1947  he  joined  another  trade  publication 
(Sponsor)  as  advertising  manager.  He  re- 
mained with  the  magazine  for  three  years, 
then  moved  to  CBS-TV  as  an  account  execu- 
tive in  the  sales  department.  One  year  later 
he  accepted  an  offer  to  join  William  Weintraub 
Co.  as  assistant  business  manager.  Several 
months  later  he  was  placed  in  charge  of  the 
entire  business  department,  which  includes 
media  timebuying. 

Heavy  Time  Buyer 

The  agency  handles  such  accounts  as  Kaiser- 
Willys,  sponsoring  Lowell  Thomas  five  times 
weekly  on  CBS  Radio;  Seeman  Brothers,  un- 
derwriting a  portion  of  the  Garry  Moore  Show 
on  CBS-TV;  Ronson  lighters,  currently  using 
a  television  spot  announcement  campaign  in 
major  television  cities,  and  Blatz  Brewing  Co., 
employing  radio  and  tv  spots  in  selected  areas. 

Mr.  Blumenthal  was  married  early  in  June 
to  his  secretary,  Jean  Thompson.  He  proposed 
to  her  three  days  before  she  was  scheduled  to 
leave  the  U.  S.  to  return  to  her  home  in  Eng- 
land. Mrs.  Blumenthal  has  resumed  her  old 
job  as  secretary  to  the  business  manager. 

Mr.  Blumenthal's  hobbies  are  reading  and 
water  skiing. 

Incidentally,  his  height  now  is  five  feet  ten 
inches. 


Page  22    •    August  9,  1954 


Broadcasting 


Telecasting 


It's  No  Draw... in  Omaha 


KMTV  is  the  one  television  station  that  can  get 
your  product  properly  introduced  and  "going  steady" 
in  the  Omaha  market. 

As  Omaha's  most  popular  TV  station — KMTV 
carries  11  of  the  top  15  weekly  shows  ...  8  of  the 
top  10  daytime  shows  ...  7  of  the  top  10  multi- 
weekly  shows  .  .  .  and  Omaha's  favorite  locally- 
produced  shows.* 

And  equally  important  to  advertisers  is  that 
KMTV's  big  audience  is  in  a  buying  mood  and  has 
the  money  to  spend.  Omaha  is  the  only  city  in  the 
nation  listed  in  all  of  the  last  five  Rand  McNally 
Business  Trend  Bulletins  as  "one  of  the  10  best 
cities"  for  business  activity.  In  the  July  Bulletin, 
Omaha  was  second  with  a  gain  of  9  per  cent  over 
1953  ...  a  record  business  year  in  most  markets. 


Chamber  of  Commerce  figures  show  16,100  new 
jobs  were  created  last  year  in  Omaha,  that  business 
listings  in  the  telephone  directory  are  up  5  per  cent, 
and  that  new  plants  now  under  construction  or 
completed  within  the  past  year  amount  to  over  90 
million  dollars. 

You  can  reach  all  of  this  big-buying  Missouri 
Valley  market — of  nearly  li/>  million  people  with 
250,000  TV  sets  and  nearly  2  billion  dollars  to 
spend — at  one  low  cost  with  one  television  station. 
KMTV  covers  the  region  completely  because  of  its 
low  channel  3,  maximum  power,  and  the  flat  Ne- 
braska-Iowa terrain. 

This  combination  of  a  booming  market  and 
KMTV's  outstanding  coverage  can  mean  a  date  with 
bigger  sales  for  you.  Contact  KMTV  or  Petry  today. 

*  Pulse — June  15-21,  '54. 


SMART  ADVERTISERS  ALL  AGREE:  IN  OMAHA,  THE  PLACE  TO  BE  IS  CHANNEL  3 


TELEVISION  CENTER 

Kimv 

CHANNEL  3 

MAY  BROADCASTING  CO, 


•  CBS-TV 

• 

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• 

•  DUMOIMT 


OMAHA 


Represented  by 


Edward  Petry  &  Co.,  Inc. 


Broadcasting    •  Telecasting 


August  9,  1954    •    Page  23 


Ass****: 

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FOR 


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HOME 
RECEIVER 


1  new  G-E  cameras  ....  up  to  $40,000 
3  new  G-E  cameras  ....  up  to  $80,000 

PLUS  additional  savings  of  approximately 
$15,000  on  each  black  and  white  camera 
a  station  converts  to  color  application. 

*  Savings  based  on  average  selling  price  of  "3-tube"  cameras. 


Ask  our  local  representative  for  an  in- 
person  presentation  of  this  realistic  pro- 
gram. Call  the  G-E  man  today,  or  write: 
Genera/  Electric  Company,  Section 
X284-9,  Electronics  Park,  Syracuse,  N.  Y. 

In  Canada,  write:  C.  G.  E.  Electronics 
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Basic  NBC,  50,000  watts,  clear  channel,  1180  kc 

GEORGE  P.  HOLLINGBERY  COMPANY,  National  Representative 


Page  26    •    August  9,  1954 


MORE  than  250  tv  dealers  and  distributors  attended  a  color  tv  seminar  at  KOTV 
(TV)  Tulsa.  Shown  are  (I  to  r):  Dick  Campbell,  KOTV  station  manager;  Marvin 
Joyner,  vice  president,  Modern  Distributors  (Motorola);  Paul  Davis,  general  manager, 
Dulaney's  (RCA);  George  Jacobs,  KOTV  chief  engineer;  C.  E.  Loranger,  division  man- 
ager, Southwestern  Bell  Oklahoma;  Dave  Daley,  field  representative,  RCA  Victor. 

Broadcasting    •  telecasting 


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fee  you  have  an  entire  library  of  hundreds  of  musical  films  ready 
for  building  top  entertainment  shows  at  a  moment's  notice.  And 
your  Telescription  programs  sell  easily,  for  in  no  other  way  is  an 
advertiser  able  to  enjoy  the  sales  impact  of  so  many  famous  TV 
personalities  without  paying  high  talent  costs. 

Find  out  today  how  the  Studio  Telescription  Library,  with  its 
complete  programming  and  merchandising  service,  can  boost 
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Represented  by  John  Blair  (,  Co. 


[ 


BROADCASTING 
TELECASTING 

August  9,  1954  Vol.  47,  No.  6 


TELEVISION  FOR  EVERYBODY? 
WAY  OPENED  FOR  SATELLITES 

FCC  proposes  expansion  of  service  for  both  vhf  and  uhf  but  .  .  . 

•  Regulatory  morass  may  delay  nationwide  service. 

•  Multiple  ownership  rule  handicaps  group  owners. 

•  Low-cost  10  w  localized  units  get  cold  shoulder. 

•  Comr.  Frieda  Hennock  dissents. 


(For  FCC  story  see  next  page) 

A  TRULY  nationwide  television  system,  throw- 
ing video  light  into  thousands  of  shadowed 
and  lightless  areas,  gained  official  status  last 
week  as  the  FCC  lent  support  to  industry 
experiments  with  satellite  and  booster  stations. 

While  the  Commission's  action  merely 
showed  willingness  to  consider  uhf  satellite 
applications,  industry  groups  wrestling  with 
satellite  tests  were  completing  reports  which 
will  show  how  their  experimental  outlets 
spread  signals  into  fringe  and  non-tv  areas.  The 
industry  foresees  a  vast  expansion  of  tv  broad- 
casting, advertising  and  manufacturing  if  satel- 
lites are  permitted. 

Both  vhf  and  uhf  stations  are  eligible  to 
apply  for  the  right  to  operate  uhf  auxiliary 
outlets  to  fill  holes  in  service  areas,  under 
terms  of  the  FCC  notice,  though  this  is  not 
spelled  out  in  the  wording.  As  FCC  Comr. 
Robert  E.  Lee  put  it,  "This  is  improved  tele- 
vision." 

The  results  of  many  months  of  experiment- 
ing by  broadcast  and  manufacturing  interests, 
conducted  with  indirect  FCC  support,  have  been 
collated  for  Commission  study.  These  include 
satellite-special  service  outlets  at  Emporium, 
Pa.;  Vicksburg,  Miss.,  and  Nashville.  The  Com- 
mission already  has  WSM-TV  Nashville  data. 
RCA  last  week  sent  a  report  of  its  experiments 
for  FCC  study,  and  Radio-Electronics-Tv  Mfrs. 
Assn.  is  preparing  a  comprehensive  report 
that  will  include  data  on  the  Emporium  opera- 
tion of  Sylvania  Electric  Products. 

The  net  result  of  the  Commission's  notice, 
from  an  industry  standpoint,  may  be  welcome 
relief  for: 

(1)  Uhf  stations  with  limited  service  areas 
and  shadow  trouble. 

(2)  Vhf  stations  with  the  same  trouble, 
though  to  a  lesser  degree. 

(3)  Viewers  who  do  not  get  prime  network 
programs  from  the  uhf  stations  that  serve 
them. 

(4)  Advertisers  who  want  to  move  into  uhf 
areas  but  are  loath  to  buy  uhf  time. 

(5)  The  public  and  industry  in  general,  now 
lacking  a  diversified  nationwide  tv  service. 

The  wobbly  uhf  economy,  ascribed  by  some 
Capitol  Hill  and  business  sources  to  faulty 
FCC  allocating,  may  find  in  the  Commission's 


notice  a  measure  of  the  succor  it  desires  with  a 
minimum  upsetting  of  present  station  opera- 
tions, it  was  believed. 

Cost  factors  were  uncertain  at  the  weekend, 
as  industry  observers  speculated  on  details  ~ot 
the  FCC  action.  It  was  pointed  out,  for  ex- 
ample, that  plans  for  booster-satellite  stations 
have  usually  been  based  on  10  w  amplifiers 
and  transmitters  serving  small  localities.  FCC's 
order,  however,  appears  on  the  surface  to 
promise  no  special  relief  from  technical  stand- 
ards in  the  way  of  low  power  and  shorter 
antennas.  Without  such  relief,  it  was  suggested, 
auxiliary  stations  would  be  expensive  opera- 
tions even  though  no  program  facilities  would 
be  required. 

The  industry's  concept  of  auxiliary  stations 
crystallized  last  week  as  a  special  RETMA 
satellite  committee  held  one  of  .a  series  of 
meetings  at  Emporium.  At  this  meeting  a  new 
set  of  industry  definitions  was  adopted  by  the 


group,  which  includes  station  as  well  as  manu- 
facturing members. 

First  the  committee  decided  to  drop  the 
term  "booster,"  which  originally  applied  to 
auxiliary  stations  operating  on  the  same  chan- 
nel as  the  mother  station.  Replacing  that  will 
be  the  term  "satellite." 

A  new  definition,  "special  service  stations," 
was  adopted  by  the  RETMA  committee  to 
cover  a  station  that  would  operate  under  re- 
laxed transmitter  and  antenna  rules,  using  a 
different  channel  and  perhaps  eventually  orig- 
inating some  of  its  own  programs. 

In  addition  to  the  results  of  local  experi- 
ments, the  FCC  will  receive  an  engineering 
study  of  satellites  prepared  for  the  RETMA 
committee  by  the  consulting  firm  of  Craven, 
Lohnes  &  Culver.  This  study  charts  technical 
characteristics  of  auxiliary  stations  and  covers 
co-channel  separation. 

While  industry  tests  show  how  auxiliary  sta- 
tions can  feed  good  signals  into  underserved 
communities,  with  a  minimum  of  co-channel 
interference  or  "area  of  confusion"  where  the 
same  channel  is  used,  concern  was  voiced  over 
other  aspects  of  the  satellite  situation. 

At  first  reading,  the  FCC  order  appeared 
to  invite  applications  to  build  additional  trans- 
mitters operating  on  uhf  channels  but  at  the 
same  time  it  indicated  that  broadcast  interests 
owning  a  full  quota  of  uhf-vhf  properties  could 
not  add  auxiliaries  because  of  the  multiple 
ownership  rule. 

The  FCC,  too,  apparently  showed  no  interest 
in  use  of  co-channel  booster  signals  of  10  w  to 
fill  specified  spots.  Industry  experiments  have 
disclosed  that  these  10  w  auxiliaries  can  be 
tailored  to  precise  areas  without  setting  up 
ghost  spots,  or  areas  of  confusion. 

RETMA's  satellite  committee  is  wrapping 


Text  of  the  FCC 

THE  COMMISSION  has  received  inquiries 
from  persons  interested  in  uhf  television  as 
to  whether  it  would  authorize  the  construc- 
tion of  new  uhf  television  stations  or  the 
operation  of  existing  uhf  television  stations 
where  such  stations  do  not  propose  to 
originate  local  programs  from  local  studios. 
It  has  been  urged  that  the  high  cost  of  the 
necessary  equipment  for  such  programming 
has  acted  as  a  deterrent  for  parties  otherwise 
interested  in  constructing  and  operating  uhf 
television  stations. 

The  Commission  will  consider  applications 
for  stations  in  the  uhf  band  which  do  not 
propose  to  originate  any  local  programs  and 
where  it  appears  that  this  type  of  operation 
would  permit  the  flexibility  in  operation 
and  the  necessary  economy  to  make  feasible 
a  television  station  which  otherwise  may  not 
be  constructed.  Such  a  station  would  be  re- 
quired to  meet  all  applicable  rules  and  would 
differ  from  other  television  broadcast  sta- 
tions only  in  the  matter  of  originating  local 
programs. 

A  question  has  also  been  raised  whether 


s  Satellite  Order 

authorization  of  a  station  on  a  uhf  fre- 
quency to  an  applicant  whose  programming 
would  be  limited  to  duplication  of  the  pro- 
gram material  of  another  television  station 
controlled  by  him  in  a  nearby  community 
would  be  precluded  by  Sec.  3.636(a)  (1)  of 
the  Commission's  rules.  This  section  pro- 
vides, in  substance,  that  a  television  license 
will  not  be  granted  to  a  party  who  "owns, 
operates,  or  controls  another  television 
broadcast  station  which  serves  substantially 
the  same  area."  Because  of  the  limited 
nature  of  the  operation  of  a  uhf  station  de- 
scribed above,  in  effect,  it  merely  provides 
an  extension  of  the  service  of  the  originating 
station.  Accordingly,  the  Commission  will 
consider  waivers  of  Sec.  3.636(a)  (1)  of  its 
rules  in  order  to  permit  such  dual-channel 
operations  in  cases  where  an  appropriate 
showing  has  been  made  that  under  the  facts 
of  a  particular  case  such  waiver  would  be  in 
the  nublic  interest. 

This  policy  will  not  become  effective  prior 
to  Sept.  1,  1954.  Adopted:  Aug.  4,  1954 
[Comr.  Hennock  dissenting]. 


Broadcasting    •  Telecasting 


August  9.  1954    o    page  31 


WAY  OPENED  FOR  SATELLITES 


FCC  APPROVES  UHF  'BUDGET7  STATIONS 


up  a  report  on  the  way  Sylvania  picked  up  vhf 
signals  from  WJ AC-TV  Johnstown  and  WFBG- 
TV  Altoona,  roughly  90  miles  away  from  the 
Pennsylvania  community  of  3,600  people,  and 
from  WBEN-TV  Buffalo,  rebroadcasting  them 
locally  via  uhf. 

Committee  members  described  WJ  AC-TV  re- 
ception from  Sylvania's  two  uhf  transmitters 
as  "good"  to  "very  good,"  and  quite  satisfactory 
from  the  viewer's  standpoint.  Stations  with 
10  w  power  have  been  on  uhf  ch.  22  and  ch.  82. 

Sylvania  tests  were  described  as  showing 
that  for  perhaps  $15,000  to  $20,000  a  station 
can  build  an  auxiliary  outlet,  compared  to  the 
$150,000  cost  of  a  tv  station  barely  meeting 
minimum  technical  requirements. 

Ben  Adler,  head  of  Adler  Communications 
Labs,  New  Rochelle,  N.  Y.,  is  preparing  the 
RETMA  committee  report  to  the  FCC  as  chair- 
man of  the  industry  committee.  He  is  under- 
stood to  have  conducted  tests  at  his  laboratory. 

Neal  McNaughten,  of  RCA  Engineering 
Products  Div.,  gave  an  oral  report  on  RCA's 
Mississippi  tests  at  the  Emporium  committee 
meeting  and  T.  A.  M.  Craven,  of  Craven, 
Lohnes  &  Culver,  outlined  results  of  his  firm's 
studies. 

RCA's  70-page  report  to  the  FCC  shows 
findings  of  a  research  team  headed  by  Dr. 
George  H.  Brown  of  the  David  Sarnoff  Re- 
search Center  [B*T,  Aug.  2]. 

Whereas  the  Sylvania  tests  picked  up  vhf 
signals  and  rebroadcast  them  on  uhf  channels, 
RCA's  Mississippi  booster,  located  at  Vicks- 
burg.  provided  a  booster  signal  for  this 
shadowed  area  on  the  same  uhf  ch.  25  used  by 
WJTV  (TV),  located  37  miles  away  in  Jackson. 

This  type  of  operation  is  not  covered  in  the 
FCC  notice. 

Special  "zig-zag"  receiving  and  transmitting 
antennas  developed  at  the  Princeton  research 
center  were  used  at  Vicksburg.  The  receiving 
antenna  consists  of  eight  rows  of  zig-zag  ele- 
ments mounted  in  front  of  a  square  reflector 
about  eight  feet  on  a  side.  It  is  described  as 
highly  directional,  giving  a  gain  of  about  100. 

The  signal  was  fed  to  a  10  w  amplifier  and 
then  to  a  100-gain  transmitting  antenna  that 
gave  a  signal  of  perhaps  100  gain. 

Theodore  A.  Smith,  vice  president  and  gen- 
eral manager  of  RCA's  Engineering  Products 
Div.,  described  the  operation  this  way:  "The 
coverage  produced  by  the  booster  system  gave 
WJTV  an  effective  increase  in  its  power  by  200 
times  in  the  shadowed  Vicksburg  area  and  a  23 
db  improvement  in  field  intensity  in  at  least 
half  of  the  total  receiving  area."  He  added, 
"Once  the  topography  of  a  specific  tv  service 
area  is  known,  a  good  engineering  estimate  of 
the  ERP  needed  to  establish  a  given  grade  of 
uhf  service  can  be  made."  RCA's  report  in- 
cludes 70  pages  of  conclusions,  including  40 
pages  of  diagrams,  curves  and  photographs. 

WSM-TV  Nashville  reported  to  the  Com- 
mission last  year  on  its  use  of  a  booster  signal 
at  Lawrenceburg,  Tenn.,  taking  horizontally 
polarized  signals  and  rebroadcasting  them  on 
WSM-TV's  ch.  5  with  vertical  polarization.  In 
his  report  to  the  FCC  [B«T,  Aug.  24-Jan.  19, 
1953],  John  H.  DeWitt,  WSM-TV  president,  es- 
timated a  booster  could  be  constructed  for  about 
$5,000,  with  negligible  operating  cost. 

Sylvania  has  contended  that  nearly  9,000 
communities  have  a  population  of  less  than 
50,000,  many  of  them  located  50  or  more  miles 
from  a  tv  station  and  many  situated  in  rugged 
terrain.  Development  of  satellites,  Sylvania 
argued,  could  quickly  bring  first  tv  service  to 
millions,  bolster  the  national  economy  by  cre- 
ating new  markets  for  receivers,  and  encourage 
building  of  regular  tv  broadcasting  stations 
in  markets  which  had  many  homes  equipped 
with  receivers  bringing  in  satellite  signals. 


SATELLITES  and  local  independent  "budget" 
stations  in  the  uhf  band  "which  do  not  propose 
to  originate  local  programs"  are  FCC's  im- 
mediate answer  to  salve  the  wounds  of  uhf — 
held  before  the  recent  Senate  Commerce  Sub- 
committee as  a  dying  patient. 

Acting  boldly  and  unexpectedly  in  what  is 
considered  its  first  major  policy  revision  on  tv 
station  assignment  principles  since  the  Sixth 
Report  and  Order  which  lifted  the  long  tv  freeze 
and  settled  television  reallocation,  the  Commis- 
sion majority  Thursday  announced  that  after 
Sept.  1  it  will  consider  on  a  case-to-case  basis 
applications  for  two  new  kinds  of  stations: 

(1)  Uhf  satellite,  which  would  rebroadcast 
the  parent  station — either  vhf  or  uhf — owned 
by  the  same  interest  in  a  neighboring  com- 
munity (FCC  will  waive  its  duopoly  rule  on 
overlap  on  showing  of  good  cause. 

(2)  Uhf  budget  station  (independent  local 
uhf  outlet  described  as  comparable  to  the  radio 
"coffee  pot"  of  former  years),  which  would 
operate  with  virtually  nothing  but  a  transmitter 
and  telecast  only  film  or  network. 

In  a  vigorous,  detailed  dissent,  Comr.  Frieda 
B.  Hennock  considered  the  plan  the  death  blow 
to  uhf. 

Where  the  uhf  outlet  will  function  as  a 
satellite,  merely  duplicating  programs  of  the 
parent  station  owned  by  the  same  interest,  FCC 
said  it  may  waive  Sec.  3.636(a)  (1)  of  its  rules, 
the  duopoly  provision  which  forbids  a  firm 
to  have  two  stations  serving  or  overlapping  the 
same  area.  Good  cause  must  be  shown. 

The  satellite,  however,  will  count  as  a  full- 
fledged  station  in  so  far  as  counting  up  outlets 
under  the  FCC  multiple  ownership  rule,  the 
Commission  said.  The  rule  now  limits  five  tv 
stations  to  a  single  interest,  but  FCC  has  pro- 
posed to  allow  two  extra  holdings  for  a  total 
maximum  of  seven  (of  which  no  more  than 
five  may  be  vhf). 

Subject  to  Tv  Rules 

In  all  other  respects,  FCC  said,  the  new 
type  uhf  stations  also  will  be  subject  to  the 
Commission's  tv  rules,  including  minimum 
power,  coverage  of  the  principal  city  and  chan- 
nel allocation.  They  will  have  to  use  uhf  al- 
locations already  established,  an  FCC  spokes- 
man explained,  or  petition  for  rule-making  to 
provide  for  the  allocation  of  a  new  uhf  chan- 
nel to  any  community. 

The  local  budget  station,  according  to  the 
interpretation  of  another  FCC  official,  con- 
ceivably could  enter  into  agreement  with  a 
major  market  vhf  or  uhf  outlet  to  rebroadcast 
the  latter's  programs  in  the  new  area.  The 
major  station  could  claim  the  local  outlet  as 
a  "bonus"  service  dr  market  expansion,  while 
the  budget  outlet  would  be  assured  of  a  fixed 
income  to  meet  its  expenses  and  provide  a 
fair  profit. 

An  arrangement  of  this  kind  with  a  local 
independent  budget  outlet  might  occur,  it 
was  speculated,  where  the  major  market  sta- 
tion already  has  its  limit  of  owned-stations  in 
other  markets  under  the  multiple  ownership 
rule.  The  source  felt  "it  is  quite  possible"  the 
Commission  would  go  along  with  such  an 
agreement  as  an  interim  measure  to  spread 
uhf  markets. 

Basic  purposes  of  the  new  policy,  according 
to  FCC  sources  interpreting  the  admittedly 
sketchy  public  notice,  are  (a)  to  provide  exist- 
ing uhf  stations  with  a  means  of  expanding 
their  coverage  areas  to  more  evenly  match 
vhf  competition,  (b)  permit  vhf  stations  to  fill 
in  "holes"  in  their  areas  or  expand  coverage 
and  thereby  develop  new  uhf  "markets,"  (c) 
allow  low  cost  independent  uhf  stations  to  get 


started  in  areas  now  without  service  and  which 
might  not  support  a  full-fledged  station  (vhf 
or  uhf)  for  some  years  to  come  and  (d)  gener- 
ally stimulate  uhf  set  circulation  to  get  uhf 
"over  the  hump"  in  the  transition  period. 

Commission  spokesmen  seemed  to  feel  the 
new  policy  is  considered  an  interim  measure, 
although  this  is  not  spelled  out.  They  felt 
that  later,  when  the  new  budget  stations  have 
taken  hold  and  are  growing,  they  then  could 
be  expected  to  commence  some  form  of  local 
programming.  A  lot  will  depend  on  the  eco- 
nomics of  the  market,  it  was  noted,  as  well  as 
the  manner  in  which  the  new  policy  works  out 
in  practical  application. 

Comr.  Hennock's  dissent  sees  in  the  new 
policy  a  dangerous  corollary  to  the  history  of 
fm  by  allowing  entrenched  vhf  interests  to 
"gobble  up"  their  limit  of  uhf  channels  in 
adjacent  markets  and  duplicate  their  attractive 
programs  on  the  satellites,  thereby  smothering 
independent  uhf  competition. 

Asked  if  she  likens  the  plan  to  a  "wolf  in 
sheep's  clothing,"  she  replied,  "It's  worse  than 
that.  It  isn't  even  covered.  It's  bare." 

Comr.  Hennock  complained  that  the  notice 
was  added  to  the  Commission's  Wednesday 
agenda  at  "10  minutes  to  5"  and  hurried 
through  without  sufficient  deliberation.  She 
also  contends  that  a  change  of  policy  as  im- 
portant as  this  should  be  subject  to  rule-making, 
with  a  proposal  issued  first  and  then  oppor- 
tunity for  industry  comment  and  argument. 

Uhf  broadcasters  have  urged  adoption  of  a 
policy  permitting  satellite  and  booster  station 
operation  to  expand  their  markets  to  match 
vhf,  but  they  want  the  privilege  for  uhf  alone, 
not  also  for  vhf  stations. 

Some  Commission  sources,  however,  indicated 
it  was  FCC's  thinking  that  to  permit  vhf  sta- 
tions also  to  have  uhf  satellites  would  further 
speed  development  of  new  uhf  markets  be- 
cause of  the  superior  programming,  including 
network  shows,  that  would  become  available 
in  the  new  areas  over  such  uhf  outlets. 

They  predicted  that  since  FCC  plans  to  rule 
on  a  case-by-case  basis,  such  uhf  satellites 
would  not  be  granted  to  parent  vhf  stations 
where  the  net  result  would  be  to  stifle  inde- 
pendent uhf  growth  or  buttress  concentration 
of  influence  in  the  vhf  interest. 

Asked  if  proceeding  on  a  case-by-case  basis 
means  the  Commission  would  be  faced  with 
new  disputes  between  vhf  and  uhf  interests 
such  as  occurred  in  the  Spartanburg  case  in- 
volving a  move  of  ch.  7  WSPA-TV  opposed  by 
several  neighboring  uhf  outlets,  one  FCC 
spokesman  said  he  could  conceive  of  such 
controversial  cases  arising. 

"We'll  just  have  to  wait  and  see,"  he  said. 
"We  don't  know  just  how  this  thing  is  going 
to  work  out.  But  we  expect  it  to  work  to  help 
uhf." 

He  reminded  that  FCC  holds  the  reins  since 
it  will  act  on  each  application  only  after  study- 
ing the  overall  effect  on  uhf  in  the  area.  Fur- 
ther, he  pointed  out,  Sec.  309(c),  the  economic 
protest  provision  of  the  Communications  Act, 
will  apply  to  grants  of  uhf  satellites  or  budget 
stations  the  same  as  to  regular  tv  station 
authorizations. 

In  fact,  he  pointed  out,  in  view  of  the  prece- 
dent of  the  recent  court  case  involving  a  pro- 
test by  KAMD  Camden,  Ark.,  to  the  sale  of 
KPLN  there  [B»T,  July  26],  as  well  as  the 
earlier  FCC  hearing  on  the  economic  protest 
of  a  local  newspaper  against  the  tv  grant  to 
WBLK-TV  Clarksburg,  W.  Va.,  Sec.  309(c) 
may  affect  practical  application  of  FCCs  policy 
in  two  ways. 

First,  he  explained.  Sec.  309(c)  enables  exist- 


P age  32    •    August  9,  1954 


Broadcasting    •  Telecasting 


ing  uhf  interests  to  protect  themselves  from  the 
encroachment  of  the  uhf  satellite  of  some 
major  vhf  (or  even  uhf)  operator.  Second,  the 
new  grants  might  be  thwarted  or  delayed  in 
some  instances  as  local  radio  stations,  news- 
papers or  other  communication  interests  pro- 
tested under  the  liberalized  Sec.  309(c)  doctrine. 

The  Commission  representative  pointed  out 
that  the  Camden  case  is  the  first  in  which  a 
court  ruled,  although  incidentally,  that  a  Sec. 
309(c)  protestant  "doesn't  have  to  say  very 
much  to  prove  economic  injury"  and  merit 
standing  as  a  party  in  interest. 

In  her  detailed  dissent  to  the  maiority's 
brief  uhf  order,  Comr.  Hennock  said,  "What 
is  happening  to  uhf  is  the  most  serious  blow 
to  the  public  interest  which  I  have  witnessed 
in  over  six  years  of  Commission  membership. 
And  this  announced  policy  is  the  last  of  a 
series  of  blows  against  uhf  from  which  I  fear 
it  may  never  recover." 

The  Commission's  ruling,  she  held,  "taken 
without  the  opportunity  for  public  scrutiny 
and  comment,  has  two  immediate  and  danger- 
ous effects:  (1)  it  delivers  the  final  mortal 
blow  to  uhf  which  the  Commission  for  years 
has  stated  to  be  the  only  hope  for  the  full 
development  of  tv,  and  (2)  it  encourages  and 
invites  monopolistic  control  over  tv,  the  most 
important  medium  of  mass  communications 
ever  devised." 

Basic  Policies  Upset 

The  Commission's  ruling  "is  a  seemingly  in- 
nocuous one,"  Comr.  Hennock  said,  "but  ac- 
tually overthrows  basic  policies  established  for 
over  14  years,  and  which  had  been  scrupulously 
adhered  to."   What  it  does,  she  said,  is  this: 

(1)  It  permits  the  favored  vhf  stations  to  gobble 
up  the  uhf  spectrum,  by  allowing  a  vhf  licensee 
to  own  as  many  as  four — and  in  the  near  future, 
six — stations.  Thus,  instead  of  having  what  the 
Congress  set  up  as  our  goal,  a  healthy  system  of 
nationwide  competitive  television,  we  are  now 
headed  toward  the  stifling  of  all  uhf  under  vhf 
ownership. 

(2)  It  relegates  uhf  television  to  an  auxiliary 
role  for  vhf.  This  is  exactly  what  happened  to 
fm  nine  years  ago,  with  the  result  that  today 
there  are  only  60  independent  fm  stations  on  the 
air.  However,  the  difference  is  that  while  fm  was 
another  form  of  aural  radio,  uhf  is — according 
to  the  Commission's  own  consistent  statements 
over  the  years — absolutely  essential  to  an  inte- 
grated nationwide  competitive  tv  system  in  that 
it  has  70  channels  whereas  vhf  has  only  12. 

(3)  The  Commission  places  no  limitation  as  to 
separations  between  parent  and  satellite  stations. 
This  means,  therefore,  that  powerful  and  well 
established  vhf  stations  can  put  struggling  uhf 
stations  out  of  business  overnight  by  placing  a 
new  booster  or  satellite  in  the  uhf's  backyard, 
or  as  many  others,  within  the  top  limit,  as  it  can 
establish  in  the  area  in  order  to  kill  off  all  other 
existing  uhf  competition. 

Comr.  Hennock  charged  "the  comparison  in 
the  fm  and  uhf  stories  is  startling.  They  both 
commenced  with  a  freeze.  In  both  cases,  when 
the  freeze  was  lifted,  there  was  an  avalanche 
of  new  stations  on  the  older  band.  In  both 
cases  the  mushrooming  of  stations  on  the  older 
band  was  accelerated  by  drop-ins  and  procedu- 
ral shortcuts.  In  the  uhf  case  drop-outs, 
mergers  and  quickie  grants  for  new  vhf  sta- 
tions was  a  major  cause  of  the  stifling  of  uhf 
development. 

"In  both  fm  and  uhf,  stations  on  the  newer 
band  were  starving  for  network  programming — 
their  life-blood.  In  both,  the  same  vicious 
circle  inevitably  ensued — no  sets,  no  audience, 
no  advertising  revenue.  And  now  the  last 
piece  of  the  fm  pattern  is  being  fitted  into  the 
uhf  jigsaw  puzzle — the  reduction  of  the  whole 
service  to  the  role  of  an  auxiliary.  Nothing 
more  is  lacking  and  the  stage  is  set  for  the 
complete  stultification  of  uhf." 

Comr.  Hennock  said  "there  is  no  comfort 
in  the  fact  that  the  satellite  stations  would 
transmit  their  signals  over  uhf.  If  the  original 
broadcast  is  transmitted  from  a  vhf  station, 
which  is  favored  with  the  network  programs, 


it  is  transparently  clear  that  any  present  or 
potential  uhf  broadcaster  in  the  areas  reached 
by  the  booster  or  satellite  station  operation 
of  a  vhf  'parent'  station  is  bound  to  be  hurt 
and  not  helped.  His  business  depends  not  on 
whether  there  is  uhf  reception  in  his  area, 
but  on  whether  the  programs  are  broadcast 
from  his  station  and  whether  the  associated 
advertising  revenues  will  replenish  his  empty 
treasury." 

Apart  from  the  "blighting  effect  which  the 
extension  of  vhf  service  areas  under  the  new 
policy  could  have  on  uhf,"  Comr.  Hennock 
stated,  "there  is  another  serious  defect  in  the 
policy.  Since  it  is  possible  for  the  owners  of 
a  television  station  to  acquire  additional  sta- 
tions up  to  five  (a  proposed  rule  to  be  adopted 
shortly  increases  this  maximum  limit  to  seven), 
virtually  the  entire  potential  number  of  uhf 
channels  could  be  absorbed  in  the  form  of 
satellite  or  booster  stations.  To  whatever  ex- 
tent uhf  assignments  are  so  absorbed  by  vhf 
stations,  the  potential  expansion  of  the  number 
of  competing  television  stations  is  concomitantly 
reduced." 

Comr.  Hennock  continued,  "At  the  same 
time  I  do  not  advocate  the  use  of  satellites 
by  uhf  stations  without  suitable  limitations. 
The  use  of  valuable  spectrum  space  for 
satellites  should  be  limited  to  the  duration  of 
the  emergency  so  that  whenever  these  chan- 
nels are  needed  they  can  be  utilized  by  uhf 
broadcasters  who  are  prepared  to  render  full 
local  service. 

"So  little  information  was  available  to  me 
in  connection  with  this  decision  that  it  is  im- 
possible for  me  to  say  to  what  extent  boosters 
can  be  used,  not  requiring  the  additional  chan- 
nel involved  in  satellite  operation,  since  the 
booster  can  be  used  to  take  the  signal  from  the 
same  wave  length  and  extend  it  without  re- 
quiring an  additional  channel." 

She  also  felt  that  "by  permitting  uhf  oper- 
ators to  occupy  valuable  and  limited  spectrum 
space  without  furnishing  locally  originated  pro- 
grams, the  Commission's  policy  serves  to  frus- 
trate one  of  the  basic  objectives  of  the  [Com- 
munications] Act.  It  also  serves  to  increase 
the  monopoly  of  control  over  tv  by  restricting 
programming  sources." 

Comr.  Hennock  reviewed  the  history  of  the 
"duopoly  rule,"  Sec.  3.636,  which  she  termed 
"one  of  the  most  important  rules  on  the  books 
of  the  Commission  ...  It  forbids  common 
ownership  of  s  t  a  -  t 


tions  serving  sub- 
stantially the  same 
area." 

Its  origin  dates 
back  to  June  1940 
when  it  was  first 
adopted  in  fm,  she 
said,  and  it  was  ex- 
tended to  tv  in  1941. 
In  am  the  duopoly 
rule  was  adopted  in 
1  9  4  3  after  two 
years  of  considera- 


tion.    Subsequently,  COMR  HENNOCK 

some    40  licensees 

who  owned  two  am  stations  in  the  same  city 
or  whose  stations  had  a  substantial  overlap 
were  required  by  the  Commission  to  divest 
themselves  of  one  of  their  stations,  she  recalled, 
noting  the  Commission  did  this  "because  it  felt 
that  the  public  interest  in  maximizing  compe- 
tition required  the  divestment." 

By  the  newly  announced  policy,  Comr. 
Hennock  continued,  "the  Commission  proposes 
to  allow  satellites  which  will  overlap  the  parent 
station,  and  yet  considers  the  satellite  impor- 
tant enough  to  refer  to  it  as  a  station  in  its 
own  right.    The  Commission  distinguishes  it 


from  the  parent  station  only  in  that  the  satellite 
doesn't  originate  its  own  programming. 

"There  is  no  indication  as  to  where  these 
satellites  will  be  located  in  relation  to  the  main 
stations  or  how  many  satellites  will  be  allowed 
in  any  given  area  to  a  licensee.  Under  the 
present  multiple  ownership  rules  in  tv,  a  li- 
censee can  have  up  to  four  satellites;  but  under 
proposed  rule  making  which  is  about  to  become 
final,  two  additional  uhf  stations  may  be  au- 
thorized to  tv  licensees.  Thus,  a  licensee  could 
have  up  to  six  satellite  stations. 

"This  fundamental  change  in  the  policy  of 
the  Commission  as  to  overlap  by  stations 
under  common  ownership  is  achieved  without 
even  the  formality  of  a  proposal  for  rule  mak- 
ing— the  accepted  procedure  for  effecting  many 
far  less  consequential  changes  than  this  one. 
This  change  is  effected  simply  by  announcement 
of  a  new  policy  favoring  the  waiver  of  the 
important  limitations  in  rule  3.636  (a)  (1),  to 
which  the  Commission  generally  has  adhered 
with  great  stringency  and  to  which  the  Com- 
mission has  attached  such  importance  that 
under  the  counterpart  rule  applied  to  am,  sta- 
tions which  were  not  in  conformity  with  the 
rule  when  it  was  adopted,  were  actually  obliged 
to  divest  themselves  of  interests  in  overlapping 
stations." 

Citing  that  "this  far-reaching  change  in  a  fun- 
damental element  of  policy  was  presented  to 
the  Commission  under  a  last  minute  addition 
to  the  agenda,  without  opportunity  for  the 
Commissioners  to  analyze  its  implications  care- 
fully in  advance,"  Comr.  Hennock  pointed  out 
there  were  "no  supporting  staff  studies  or  policy 
appraisals  by  the  staff.  .Quite  apart  from  the 
objectionable  content  of  the  policy,  I  find  it 
noteworthy  that  this  fundamental  change  was 
put  through  in  haste  and  without  following 
the  usual  procedure. 

Hasty  Decision 

"This  hasty  decision  on  a  matter  of  funda- 
mental importance  was  made  without  affording 
interested  parties  a  prior  opportunity  to  submit 
comments  and  objections  such  as  is  normally 
afforded  them  in  the  rule  making  procedure. 

"With  the  scarcity  of  vhf  channels  as  great 
as  it  is,  to  further  confine  the  ownership  of  tv 
to  as  few  as  possible  with  service  in  as  large, 
areas  as  possible,  further  tends  to  a  monopoly 
of  the  most  important  mass  medium." 

Comr.  Hennock  summarized  her  own  rem- 
edies to  aid  uhf,  submitted  earlier  to  the  Senate 
subcommittee. 

The  "ultimate  measure"  is  the  transfer  of  all 
television  broadcasting  to  the  uhf  band,  Comr. 
Hennock  said.  "So  long  as  television  continues 
to  operate  as  an  intermixed  system  of  both 
vhf  and  uhf,  the  fact  that  it  has  become  possible 
to  blanket  the  country  with  very  few  stations 
operating  in  the  12  vhf  channels  will  continue 
to  exert  overpowering  allure  to  those  whose 
interests  are  served  by  an  economy  of  scarcity." 

Comr.  Hennock  explained  the  "bug-a-boo 
of  massive  dislocation  and  gigantic  cost"  in 
any  switch  to  uhf  "is  without  substance.  The 
transfer,  properly  planned  and  carried  out  in 
five  years  can  and  should  be  achieved  with 
minimum  dislocation  and  cost." 

"With  television  at  the  crossroads  and  with 
a  potential  of  85%  of  all  tv  channels  facing 
abandonment  (uhf  stations  have  been  signing 
off  the  air  in  a  steady  stream  and  continue  to 
do  so),  it  should  be  clear  to  this  Commission 
as  it  is  to  the  uhf  broadcasters  that  its  an- 
nouncement is  the  final  nail  driven  in  the 
coffin  which  has  been  under  construction  for 
some  time  to  harbor  the  remains  of  uhf — the 
only  hope  for  a  truly  nationwide  healthy  com- 
petitive system  of  television." 


Broadcasting    •  Telecasting 


August  9,  1954    •    Page  33 


TRADE  ASSNS. 


NARTB,  TVAB  LINK  FORCES 
FOR  ALL-INDUSTRY  TV  DRIVE 


Washington  merger  session  form 
Advertising  Inc.  (TvB),  with  plans 

TEN  industry  executives,  whose  blended  peace- 
making efforts  led  to  a  merger  of  NARTB's 
tv  sales  bureau  project  and  the  competitive 
Television  Advertising  Bureau  (TvAB),  are 
now  serving  as  the  temporary  directors  of  a 
new  all-industry  Television  Bureau  of  Adver- 
tising Inc.  (TvB).  The  bureau  is  shooting  for 
an  October  starting  date,  with  headquarters 
in  New  York. 

Their  actual  assumption  of  this  role  awaits 
a  telephone-mail  referendum  of  NARTB  Tv 
Board  members  and  the  TvAB  Executive  Com- 
mittee. Details  of  the  new  project,  as  approved 
last  Thursday  at  a  Washington  meeting,  have 
been  mailed.  TvB  sires  hope  they  will  have 
formal  ratification  of  their  project  by  Aug.  20. 

With  ratification,  the  10-man  committee  is 
to  meet  in  Chicago  Aug.  30,  in  the  role  of  a 
temporary  board.  Should  a  Delaware  charter 
be  granted  by  that  time,  the  temporary  board 
may  then  become  a  permanent  board,  or  the 
nucleus  of  a  board  having  as  many  as  18 
members. 

While  the  new  bureau's  worksheets  are 
almost  entirely  the  result  of  two  years  of 
NARTB  board,  committee  and  staff  study,  the 
functions  to  be  performed  cover  most  of  the 
objectives  sought  by  TvAB's  hundred-plus 
members.  The  TvAB  membership  voiced  its 
ideas  of  tv  sales  promotion  functions  in  a  stack 
of  86  questionnaires  sent  out  by  Richard  A 
Moore,  KTTV  (TV)  Los  Angeles,  TvAB  acting 
chairman  [B*T,  Aug.  2,  July  26]. 

Serve  as  Co-Chairmen 

Serving  as  co-chairmen  of  Thursday's  TvB 
organization  meeting  were  Clair  R.  McCol- 
lough, Steinman  Stations,  who  is  chairman 
of  NARTB's  Tv  Board,  and  Mr.  Moore.  The 
10-man  group  got  off  to  a  flying  start  Thursday 
after  a  four-man  task  force  had  worked  on  the 
project  all  day  Wednesday. 

One  of  the  first  jobs  was  to  adopt  a  name 
for  the  tv  sales  bureau.  The  TvB  symbol  had 
been  proposed  by  B«T  [Closed  Circuit,  Aug. 
21 

NARTB  drops  out  of  the  TvB  picture,  once 
its  Tv  Board  has  ratified  the  project.  It  will 
continue  to  have  indirect  representation 
through  50%  membership  on  the  temporary 
board,  just  as  TvAB  has  50%. 

Judging  by  the  way  the  two  interests  teamed 
up  Wednesday  and  Thursday,  the  separate 
NARTB  and  TvAB  concepts  will  quickly  dis- 
appear as  the  bureau  goes  about  the  job  of 
competing  for  television's  share  of  the  adver- 
tising dollar.  Television  as  a  whole  will  be 
promoted  and  networks  will  enjoy  benefits 
alongside  national  spot  and  local  selling. 

Preliminary  drafting  of  TvB  worksheets  has 
been  handled  by  Thad  Brown,  NARTB  tv 
vice  president-counsel;  Howard  H.  Bell,  as- 
sistant vice  president,  and  John  H.  Smith, 
manager  of  public  affairs.  They  submitted  a 
report  Wednesday  to  the  task  force,  including 
full  details  of  the  proposed  operation  and 
means  of  getting  it  under  way. 

At  the  Wednesday  meeting  were  Messrs. 
McCollough  and  Moore;  Campbell  Arnoux, 
WTAR-TV  Norfolk,  Va..  and  Roger  W.  Clipp, 
WFIL-TV  Philadelphia.  Mr.  Arnoux  is  vice 
chairman  of  the  NARTB  Tv  Board. 

Flanking  them  Thursday  were  these  three 


s  plans  for  Television  Bureau  of 
to  begin  operations  in  October. 

from  NARTB's  Tv  Board:  Kenneth  L.  Carter, 
WAAM  (TV)  Baltimore;  Merle  S.  Jones,  CBS 
New  York,  and  W.  D.  Rogers  Jr.,  KDUB-TV 
Lubbock,  Tex.  The  three  additional  TvAB  com- 
mitteemen were  L.  H.  Rogers,  WSAZ-TV  Hunt- 
ington, W.  Va.;  George  B.  Storer  Jr.,  Storer 
Broadcasting  Co.,  and  Henry  W.  Slavick, 
WMCT  (TV)  Memphis. 

A  tentative  budget  of  $400,000  was  set  up 
for  TvB's  first  fiscal  year.  This  money  will  be 
raised  by  monthly  dues  based  on  the  highest 
published  quarter-hour  non-network  rate  of 
active  members  (tv  stations  and  national  net- 
works). Associate  membership  will  include 
station  representatives  and  others  to  be  agreed 
on  at  a  later  date. 

With  ratification  of  TvB,  the  TvAB  project 
started  last  April  with  the  active  support  of 
Station  Representatives  Assn.  will  wind  up 
its  functions  and  presumably  close  its  New 
York  office  in  the  New  Weston  Hotel.  TvAB 
was  based  on  promotion  of  local  and  national 
spot  television  advertising  whereas  TvB  in- 
cludes national  networks.  In  TvAB,  networks 
could  take  part  only  through  their  owned 
stations. 

Presidency  Candidates 

Large  numbers  of  applications  for  the  TvB 
presidency  are  being  considered,  with  many 
prominent  industry  figures  on  the  list.  TvAB 
has  turned  over  its  own  list  to  the  new  bureau. 
The  executive  structure  of  TvB  includes  the 
board  of  directors  and  board  chairman.  Under 
them  will  be  the  president. 

A  director  of  sales  and  sales  promotion  will 
head  departments  on  local  sales,  national  spot 
sales,  network  sales  and  research.  Each  will 
be  run  by  a  manager  who  will  report  to  the 
president.  A  number  of  other  employes  will 
report  directly  to  the  president. 

The  Wednesday  and  Thursday  meetings  were 


TvAB  Desires  Fulfilled 

MEMBERS  of  TvAB,  who  formed  a  tv 
advertising  bureau  last  spring,  will  get 
the  specific  sales  promotion  services 
they  desire  when  the  new  Television 
Bureau  of  Advertising  (TvB)  gets  under- 
way, according  to  Richard  A.  Moore, 
KTTV  (TV)  Los  Angeles,  who  engineered 
TvAB's  successful  drive  to  sign  nearly 
125  stations  [B»T,  May  31,  et  seq.]. 

Asked  his  views  of  the  joint  project 
of  the  NARTB-TvAB  merger  commit- 
tee, Mr:  Moore  told  B«T  Thursday: 

"The  TvAB  members  of  the  merger 
committee  could  not  be  more  enthusi- 
astic at  the  conclusions  reached  today. 
The  joint  plan,  as  far  as  TvAB  is  con- 
cerned, conforms  to  the  almost  unani- 
mous opinions  of  the  TvAB  station 
members  as  expressed  in  response  to  a 
recent  questionnaire  while  preserving  at 
the  same  time  all  the  benefits  of  the  all- 
industry  concept  contemplated  by  the 
merger." 


marked  by  harmony  as  the  two  five-man  groups 
carried  out  the  spirit  of  a  merger  move  that 
had  been  led  by  Mr.  Rogers,  a  member  of 
NARTB's  Tv  Board  and  of  TvAB's  Executive 
Committee.  As  the  only  person  serving  a  top 
role  on  both  groups,  he  brought  them  together 
by  pointing  to  the  dangers  of  an  intra-industry 
television  feud. 

TvB  will  operate  as  a  non-profit  corporation 
completely  divorced  from  NARTB.  It  will 
fill  the  role  performed  for  radio  by  Broadcast 
Advertising  Bureau  (BAB)  and  also  follow  the 
pattern  of  bureaus  serving  the  competitive 
printed  and  outdoor  fields. 

This  is  the  way  the  new  TvB  services  were 
digested  in  a  formal  announcement: 

"1.  To  promote  the  broader  and  more  effec- 
tive use  of  television  as  an  advertising  medium 
at  all  levels  (local,  regional,  national-spot  and 
network); 

"2.  To  sell  present  and  prospective  adver- 
tisers (and  their  agencies)  the  productive  use 


FORMAT  for  a  tv  sales  promotion  bureau  was  approved  Thursday  by  this  10-man 
joint  committee  at  its  Washington  meeting.  Taking  part  were  (I  to  r):  seated,  Roger 
W.  Clipp,  WFIL-TV  Philadelphia;  W.  D.  (Dub)  Rogers  Jr.,  KDUB-TV  Lubbock,  Tex.; 
Henry  W.  Slavick,  WMCT  (TV)  Memphis;  Clair  R.  McCollough,  Steinman  Stations, 
NARTB  Tv  Board  chairman;  Richard  A.  Moore,  KTTV  (TV)  Los  Angeles,  acting  chair- 
man of  the  TvAB  project;  standing,  George  B.  Storer  Jr.,  Storer  Broadcasting  Co.; 
L.  H.  Rogers,  WSAZ-TV  Huntington,  W.  Va.;  Campbell  Arnoux,  WTAR-TV  Norfolk, 
Va.,  NARTB  Tv  Board  vice  chairman;  Merle  S.  Jones,  CBS,  and  Kenneth  Carter, 
WAAM  (TV)  Baltimore. 


Page  34    •    August  9,  1954 


Broadcasting 


Telecasting 


GIFT  PLAQUE  commemorating  his  talk  to  Southern  California  Broadcasters  Assn.  mem- 
bers last  month  on  "My  Nine  Years  with  the  Broadcasters"  [B»T,  July  26]  is  presented 
Judge  Justin  Miller  (3d  r),  former  NARTB  president,  board  chairman  and  counsel. 
At  the  presentation  are  (I  to  r)  Robert  Coleson,  Hollywood  representative,  Advertising 
Council  Inc.;  Don  Petty,  former  NAB  attorney  and  partner  in  the  Los  Angeles  law  firm 
of  McClean,  Salisbury,  Petty  &  McClean,  with  which  Judge  Miller  is  presently  con- 
nected; Robert  McAndrews,  vice  president  and  commercial  manager,  John  Poole 
Broadcasting  Co.,  Hollywood,  and  SCBA  president;  Judge  Miller;  Calvin  Smith,  presi- 
dent and  general  manager,  KFAC  Los  Angeles  and  SCBA  board  member,  and  William 
Beaton,  general  manager,  KWKW  Pasadena,  SCBA  board  member  and  president, 
California  State  Broadcasters  Assn. 


of  television  advertising  for  their  particular 
goods  and/or  services; 

"3.  To  keep  members  and  their  staffs  in- 
formed of  advances  in  the  art  of  salesmanship 
and  tested  and  successful  television  techniques, 
and  to  supply  promotional  support  for  the 
application  of  such  knowledge; 

"4.  To  serve  as  a  clearing  house  of  informa- 
tion on  television  advertising,  its  audience,  its 
economics  and  the  vital  force  which  it  exerts 
in  the  business  life  of  the  American  community; 

"5.  To  foster  continued  progress  and  de- 
velopment of  television  as  a  medium  of  adver- 
tising; 

"6.  To  provide  such  services  and  perform 
such  functions  as  may  be  necessary  and  proper 
to  effectuate  these  purposes  and  objectives." 

TvB's  "Digest  of  Services"  describes  its  gen- 
eral purpose  this  way: 

"In  order  to  attract  maximum  support  from 
the  industry,  the  Bureau  must  present  immediate 
evidence  of  tangible  work  being  performed  in 
behalf  of  television  in  its  entirety  and  in  each 
of  its  principal  fields — local,  regional,  national 
spot,  network. 

"There  are  two  general  areas  of  service,  each 
of  which  is  outlined  on  the  following  pages: 

"a. — those  performed  in  behalf  of  members. 

"b. — those  supplied  directly  to  members. 

"The  following  digest  lists  the  kind  of  Bureau 
work  which  will  be  necessary  in  each  case. 
The  plan  contemplates  immediate  action  with 
expansion  and  acceleration  of  such  services  to 
reflect,  in  direct  ratio,  the  growth  of  the  or- 
ganization." 

Formal  Announcement 

Here  the  formal  announcement  describes 
the  "First  Area  of  Service"  in  this  language. 

"The  first  area  of  service  is  that  designed 
to  forcefully  promote  the  use  of  television  as 
an  advertising  medium. 

"Services  which  will  be  rendered  by  the 
Bureau  in  this  connection  are  as  follows: 

" — an  over-all  presentation  on  the  advan- 
tages— at  all  levels — of  television  as  an  ad- 
vertising medium,  with  distribution  to  adver- 
tisers, agencies  and  trade  associations  as  well 
as  members. 

" — assembly  and  dissemination  of  facts  and 
figures  on  television  advertising  impact — of 
local,  regional,  national  spot,  and  network  case 
histories — and  success  stories. 

" — regional  clinics  for  advertisers  and 
agencies. 

" — personal  conferences  with  and  presenta- 
tions to  agencies  and  advertisers,  including 
conferences  and  presentations  relating  to  spe- 
cific categories  of  television  advertising. 

" — continuing  contact  with  trade  associations 
fsuch  as  the  National  Retail  Dry  Goods  Assn.) 
to  promote  television  as  a  sales  implement. 

" — 'spadework'  with  advertisers  not  presently 
employing  television. 

" — speeches  and  staged  demonstrations  of 
television  techniques  and  effectiveness. 

" — direct  mail  campaigns  to  industries,  in- 
cluding reports  on  research  finding,  results  of 
testing,  budget  guidance,  etc. 

The  announcement  then  goes  into  the  "Sec- 
ond Area  of  Service,"  aimed  at  bureau  mem- 
bers, explaining  the  plans  as  follows: 

" — a  regular  mailing  to  members  incorpor- 
ating sales  and  marketing  ideas,  tested  ap- 
proaches, a  calendar  of  selling  events,  data 
on  related  economic  factors,  and  promotional 
aids. 

" — regional  'workshop'  meetings  for  mem- 
bers and  constant  contact  with  members  to 


elicit  detailed  information  on  their  promo- 
tional needs. 

" — a  television  sales  manual  for  local  sell- 
ing indexing  basic  material  on  individual  types 
of  business,  their  selling  habits,  their  distri- 
bution systems,  and  suggested  ways  in  which 
each  can  use  television  most  effectively. 

" — a  card  file  of  co-op  arrangements  and 
dealer  allowances  of  national  advertisers. 

" — inserts,  brochures  and  circulars  which 
can  be  used  with  the  members  own  sales  pre- 
sentations. 

" — guides  to  effective  business  forms,  market 
data,  coverage  maps,  sales  and  promotional 
department  set-ups. 

" — a  training  course  for  television  salesmen. 

" — promotional  announcements,  slides, 
speeches,  mats  and  slogans." 

BAB  Reports  New  Members 

TWO  radio  station  representatives,  two  foreign 
stations  and  13  U.  S.  stations  joined  BAB  with- 
in the  past  month,  Arch  L.  Madsen.  BAB 
director  of  member  service,  reported  Thursday. 

Grant  Webb  &  Co.,  New  York,  and  Radio  & 
Television  Sales  Inc.,  Toronto,  are  BAB's  new 
representative  firm  members.  The  two  stations 
from  outside  the  country  are  CKTS  Sherbrooke, 
Que.,  and  RPC  in  the  Panama  Canal  Zone. 
New  U.  S.  station  members  of  BAB  are  KBHS 
Hot  Springs,  Ark.;  KENT  Shreveport,  La.; 
WBTN  Bennington,  Vt.;  WBUD  Trenton,  N.  J.; 
WDEF,  WDOD  and  WDXB  Chattanooga, 
Tenn.;  WDIX  Orangeburg,  S.  C;  WHEN  Syra- 
cuse; WIS  Columbia,  S.  C;  WIST  Charlotte, 
N.  C;  WRDK  Rockland,  Me.;  WRLD  West 
Point,  Ga. 

RETMA  Reappoints  Halpin 

DAN  D.  HALPIN.  Allen  B.  DuMont  Labs, 
tv  receiver  sales  division,  has  been  reappointed 
chairman  of  the  Sales  Managers  Committee 
of  the  Radio-Electronics-Tv  Mfrs.  Assn.  A.  A. 
Currie,  Sylvania  Electric  Products,  was  re- 
appointed eastern  vice  chairman  and  E.  L. 
Taylor,  Stewart-Warner  Electric,  western  vice 
president. 


Merchandising  Neglect- 
Cited  in  ANA  Survey 

Sales  and  advertising  man- 
agers stress  importance  of 
merchandising,  but  feel  that 
job  is  not  being  adequately 
done  at  present. 

ALTHOUGH  most  sales  and  advertising  man- 
agers believe  that  merchandising  of  advertising 
is  important,  answers  of  128  advertising  mana- 
gers and  82  sales  managers  to  questionnaires 
sent  them  by  the  Assn.  of  National  Advertisers 
indicate  that  very  few  companies  are  satisfied 
that  they  are  doing  this  job  as  well  as  they 
should. 

That  is  one  conclusion  drawn  by  the  Mer- 
chandising [of]  the  Advertising  Steering  Com- 
mittee of  ANA,  which  conducted  the  survey, 
"What  Sales  and  Advertising  Managers  Think 
and  Do  About  Merchandising  Their  Advertis- 
ing." 

Replies  are  carefully  analyzed  and  charted 
in  the  3 3 -page  report  of  the  committee,  whose 
conclusion  was: 

"If,  in  these  times,  it  is  important  that  we 
get  our  full  money's  worth  out  of  every  adver- 
tising dollar — if,  as  everyone  apparently  agrees, 
one  way  of  getting  greater  value  from  the  ad- 
vertising dollar  is  to  support  it  by  a  strong  mer- 
chandising program,  by  getting  the  sales  force 
and  the  trade  excited  enough  about  the  adver- 
tising to  do  something  about  it — then  surely 
this  is  the  time  when  this  important  activity 
needs  more  than  lip  service.  It  needs  the  full 
attention  of  top  management  and  an  adequate 
allocation  of  support  in  the  form  of  men,  money 
and  merchandising  ideas.  In  many  cases  these 
requirements  are  now  being  met." 

Lauren  Hagaman,  Congoleum-Nairn,  is  chair- 
man of  the  committee. 

Other  members  are:  M.  J.  Batenburg,  Pitts- 
burgh Plate  Glass  Co.;  Frank  Beiderman.  Kim- 


Broadcasting    •  Telecasting 


August  9,  1954    a    Page  35 


TRADE  ASSNS 


ADVERTISERS  &  AGENCIES 


berly-Clark  Corp.;  William  Cash,  General  Mills; 
Leo  Corcoran,  Hoover  Co.;  James  Eads,  Inter- 
national Cellucotton  Products  Co.;  Carl  Fauster, 
Owens-Illinois  Glass  Co.;  Jack  Graham,  Goebel 
Brewing  Co.;  Franklyn  Hawkins,  Libbey-Owens- 
Ford  Glass  Co.;  R.  W.  Lear.  American  Radiator 
&  Standard  Sanitary  Corp.;  Arnold  MacDonald, 
Argus  Cameras:  Robert  Marriott,  Climalene  Co.; 
Frier  McCollister,  Simmons  Co.;  M.  F.  Miller, 
Standard  Oil  Co.  (Indiana);  L.  P.  Moyer,  General 
Electric  Co.;  Ward  Patton,  Green  Giant  Co.; 
Alexander  Rogers,  Libby,  McNeill  &  Libby; 
George  L.  Staudt,  Harnischfeger  Corp.;  R.  G. 
Stolz,  Brown  Shoe  Co.;  Ray  Weber,  Swift  &  Co., 
and  H.  L.  Webster,  Wm.  Wrigley  Jr.  Co. 

Copies  of  the  report  have  been  sent  to  all 
ANA  members. 

Voluntary  Regulation 
Recommended  by  Hardy 

ADVERTISING,  as  "America's  greatest  selling 
force,"  must  be  supported  by  all  business  in 
voluntary  regulation  of  ethical  standards,  Ralph 
W.  Hardy,  NARTB  government  relations  vice 
president,  said  Monday  in  an  address  to  the 
Roanoke  (Va.)  Better  Business  Bureau.  Mr. 
Hardy  is  a  member  of  the  national  BBB  board 
of  governors. 

Noting  that  official  Washington  rarely  hears 
"a  friendly  voice  expressing  appreciation  for 
advertising's  role  in  our  present  economy,"  Mr. 
Hardy  said  that  pleas  for  "relief"  via  appeals 
to  government  bureaus  often  bring  edicts  worse 
than  the  problems  that  lead  to  complaints. 

"The  expedient  of  getting  an  administrative 
ruling  or  having  a  new  interpretation  of  a  re- 
strictive nature  handed  down,"  he  said,  "seems 
all  the  more  satisfying  to  a  complainant  when 
he  discovers  how  anxious  some  government 
bureau  people  are  to  lend  a  sympathetic  ear  and 
then  set  in  motion  an  investigation  or  inquiry, 
or  just  a  chain  of  endless  harassing  official  cor- 
respondence. 

"To  avoid  the  morass  of  government  by  edict 
and  interpretation,  we  need  to  resolve  basic 
questions  through  the  legislative  and  judicial 
routes.  Admittedly  this  is  sometimes  longer 
and  more  difficult,  but  it  circumvents  the  ambi- 
tious administrator  and  the  eager  authors  of 
wordy  and  frequently  arbitrary  dicta  that  flow 
out  of  regulatory  agencies." 

Mr.  Hardy  referred  to  warnings  of  public  ir- 
ritation to  poor  taste  copy  and  blatancy  in  pres- 
entation, as  well  as  "artifices  of  unreliable 
vendors  who  continually  attempt  to  foist  un- 
reliable and  fraudulent  goods  and  services  on  a 
trusting  public." 

Discussing  specific  problems,  he  referred  to 
deals,  packages,  combination  offers  and  tie-ins 
"that  have  to  be  unwrapped  and  examined  with 
cold  and  searching  eyes." 

FBA  Incorporation  Pends 

JUSTIN  MILLER,  former  NARTB  chairman, 
and  FCC  Comr.  John  C.  Doerfer  are  among 
the  incorporators  of  the  Foundation  of  the 
Federal  Bar  Assn.,  whose  charter  passed  the 
House  last  fortnight  and  is  now  pending  before 
the  Senate. 

The  Foundation  is  for  the  purpose  of  per- 
mitting FBA  to  own  its  own  building  which 
will  house  the  organization's  library  and  offices. 
Mr.  Miller,  a  past  president  of  FBA,  headed 
the  committee  which  drew  up  the  Foundation 
charter  now  before  Congress. 

Oklahoma  AWRT  to  Meet 

FIRST  state  convention  of  the  new  Oklahoma 
chapter,  American  Women  in  Radio  &  Tele- 
vision, will  be  held  Aug.  21  at  the  Hotel  Tulsa 
in  Tulsa.  Dee  Freiday,  account  executive  and 
radio-tv  director  of  Gibbons  Adv.  Agency, 
Tulsa,  will  preside  as  temporary  chairman. 
Panels  on  industry  problems  will  feature  the 
program. 


Rheingold  Ad  Claims 
Challenged  in  Suit 

AN  INTENSIVE  Rheingold  beer  (Liebmann 
Breweries)  advertising  campaign  which  in- 
cludes heavy  radio-tv  expenditures  was  branded 
misleading  in  Los  Angeles  Superior  Court 
action  filed  by  Beverly  Hills  attorney  Max  Gil- 
ford who  will  seek  court  injunction  this  week  to 
force  a  change  in  the  brewery's  advertising  em- 
phasis. Mr.  Gilford  filed  action  in  his  own 
name  for  the  general  public,  which  he  says 
is  being  done  irreparable  harm.  He  contends 
such  copy  phrases  as  "the  largest  selling  beer 
in  the  East"  and  "the  very  same  beer  that  is 
served  in  the  East"  are  erroneous,  and  quotes 
brewing  industry  sources  to  show  that  Rhein- 
gold is  actually  fifth  in  eastern  sales  and  that 
western  Rheingold  beer  is  brewed  from  "local 
ingredients  and  water"  in  a  Los  Angeles  plant 
of  former  Acme  brewery  purchased  by  Lieb- 
mann. 

Additionally  Mr.  Gilford  asked  the  court 
to  forbid  the  brewery  from  advertising  the 
annual  Miss  Rheingold  contest  as  America's 
second  largest  election. 

Miller,  Allis-Chalmers  Take 
Packers,  Marquette  Games 

PLAY-BY-PLAY  broadcasts  of  the  1954  foot- 
ball schedules  of  the  Green  Bay  Packers  and 
Marquette  U.  will  be  sponsored  by  the  Miller 
Brewing  Co.  and  Allis-Chalmers  Mfg.  Co., 
respectively,  it  was  announced  last  week. 

Earl  Gillespie,  sports  director,  WEMP-AM- 
FM  Milwaukee,  will  handle  the  play-by-play  for 
both  schedules.  A  50-station  network  in  Wis- 
consin, Michigan,  Minnesota  and  Iowa  wiil 
carry  the  Packers  games  beginning  with  an  ex- 
hibition game  Aug.  21.  The  regular  season 
starts  Sept.  26. 

Allis-Chalmers  will  sponsor  the  Marquette 
games  as  a  public  service.  WEMP-AM-FM  will 
broadcast  the  play-by-play  for  the  11th  year. 
The  first  season  game  is  Sept.  25. 

General  Mills  Sales  Record 

AN  ALL-TIME  high  sales  record  of  $487,- 
587,179  for  the  fiscal  year  ended  May  31,  was 
reported  last  Monday  by  General  Mills  Inc., 
a  leading  radio-tv  network  and  spot  advertiser. 
The  company  announced  net  earnings  of  $11,- 
188,853  and  common  stock  earnings  per  share 
of  $4.50  for  the  year,  with  the  former  showing 


A  PUPPET  LIKENESS  of  Raymond  F.  Sulli- 
van (I),  president,  Sullivan,  Stauffer,  Col- 
well  &  Bayles,  is  introduced  to  radio-tv 
announcer  Ernest  Chappell.  The  puppet 
was  created  by  the  SSC&B  art  staff  and 
presided  over  the  agency's  recent  eighth 
anniversary  festivities. 

a  slight  drop  from  $11,468,171  for  the  previous 
fiscal  period.  Among  new  products  introduced 
to  radio-tv  audiences  the  past  year  were  Betty 
Crocker  Angel  Food  Mix,  Sugar  Jets,  Betty 
Crocker  Homogenized  Pie  Crust  Mix,  Trix  and 
Surechamp  Dog  Food. 

Admiral  Budget  Clarified 

ADMIRAL  Corp.  spent  several  millions  of 
co-op  dollars  on  radio,  television  and  news- 
papers in  1952,  far  beyond  a  reported  $3.5 
million  for  all  media,  an  official  said  last  week. 

Noting  a  survey  by  Advertising  Age,  which 
reported  the  $3.5  million  expenditure  for  Ad- 
miral, Edmond  I.  Eger,  vice  president  for  ad- 
vertising, explained  the  figure  does  not  include 
co-op  ads  in  newspapers  and  dealer  purchases 
on  radio  and  tv.  He  estimated  Admiral  has 
spent  $100  million  on  advertising  the  past 
decade. 

Philco  Buys  #Miss  America7 

PHILCO  Corp.,  Philadelphia,  will  sponsor 
coverage  of  the  coronation  of  Miss  America 
of  1955,  Sept.  11,  from  Atlantic  City,  on  ABC- 
TV,  10:30  p.m.  to  midnight.   Bess  Myerson, 


KELO-TV  Souix  Falls,  S.  D.,  has  been  chosen  by  Keystone  Steel  &  Wire  Co.,  Peoria, 
III.,  makers  of  Red  Brand  Fence,  through  Fuller  &  Smith  &  Ross,  for  its  first  tv  adver- 
tising campaign.  Approximately  150  dealers  attended  a  dinner  and  meeting  to 
launch  the  drive.  At  the  head  table  are  (I  to  r):  George  Maurer,  Keystone  district 
sales  manager;  Joe  Floyd,  president  of  KELO-TV;  Harold  Hayes,  Fuller  &  Smith  &  Ross 
account  executive,  and  Harold  Coons,  Red  Brand  advertising  director. 


Page  36    •    August  9,  1954 


Broadcasting   •  Telecasting 


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MEASURED  0.1  MV/M  MEDIAN 
FIELD  INTENSITY  CONTOUR 

Pnpon*  by  CRAVEN,  LOHNES  &  CULVER,   wdringtw.,  D.c,    Dec  15,  1953 

W MAR-TV  OPERATES  ON  CHANNEL  2,  WITH] 
100  KVi  EFFECTIVE  RADIATED  POWER  WITH 
THE  ELECTRICAL  CENTER  OF  THE  ANTENNA 
549  FEET  ABOVE  THE  GROUND  .  .  . 

MAXIMUM  EFFECTIVE  POWER  UNDER  F.C.C.  STANDARDS 

50  MILES 


H 


uncoteague 
island 


WMAR®TV 

Sunpapers  Television 

CHANNEL  2  -  BALTIMORE 

Telephone  MUlberry  5-5670 
TELEVISION   AFFILIATE   OF   THE   COLUMBIA   BROADCASTING  SYSTEM 
Represented  by  THE  KATZ  AGENCY,  Inc. 

York.  Detroit,  Kansas  City,  San  Francisco,  Chicago,  Atlanta,  Dallas,  los  Angeles 

S3     fttiitS  tt?u/f 


. . .  with  your  product! 

In  supermarkets  today,  with  their  stocks  of 
some  5,000  items  and  brands  (all  of  them 
competing  for  the  shoppers'  attention), 
it  takes  something  extra  to  maintain  fast 
turnover.  That's  why  WBBM  has  added  a  new 
dimension  to  food-store  marketing . . . 

WBBM  Supermarketing 

Once  you  qualify,  WBBM  Supermarketing 
arranges  for  week-long  displays  of  your 
product  in  all  participating  stores,  including 
850  stores  of  the  Kroger,  A&P,  National 
Tea,  and  Jewel  chains.  Together,  these  850 
stores  account  for  approximately  50% 
of  all  grocery  sales  throughout  the  entire 
metropolitan  Chicago  area. 

Thus,  your  product  gets  the  most  effective 
two-way  advertising-plus-merchandising 
selling  in  the  Chicago  area.  In  the 
stores,  for  a  full  week  at  a  time . . .  and 
on  Chicago's  biggest  station,  which  has  the 
largest  audience  (45%  larger  than  the 
nearest  competitor's) . . .  the  most  quarter- 
hour  wins  (almost  twice  as  many  as  all 
other  stations  combined) . . .  and  the  most 
locally-produced  shows  (8  of  the  top  10, 
13  of  the  top  15). 

If  you're  in  the  market  for  customers  in 
Chicago,  get  all  the  information  on  WBBM 
Supermarketing  by  calling  Bill  Miller  at 
WBBM  (Whitehall  4-6000),  or  the  nearest 
CBS  Radio  Spot  Sales  office. 


50,000  ivatts 


WBBM  RADIO 


Chicago's  Showmanship  Station 


Sources  on  request. 


former  Miss  America,  and  John  Daly,  ABC 
vice  president  in  charge  of  tv  news,  will  be 
the  official  Philco  hosts. 

Announcement  of  the  sponsorship  was  made 
by  Ray  B.  George,  vice  president  of  merchan- 
dising for  Philco,  at  the  two  day  national  dis- 
tributor convention  held  by  Philco  in  New 
York  last  week  (see  story,  page  102). 

Houck  &  Co.  Agency  Becomes 
Bishopric,  Green  &  Assoc. 

REORGANIZATION  of  Houck  &  Co.  of  Flori- 
da Inc.,  Miami  advertising  agency,  which  be- 
comes Bishopric.  Green  &  Assoc.  Inc.,  has  been 
announced  by  President  Karl  Bishopric.  Jack 
I.  Green  has  been  elected  vice  president  and 
creative  director. 

Mr.  Green,  formerly  head  of  his  own  adver- 
tising art  studio  in  Miami  and  president  of  the 
local  art  directors  club,  also  has  been  elected 


MR.  BISHOPRIC  MR.  GREEN 


to  the  board  of  directors  as  has  Vice  President 
W.  Arthur  Fielden,  who  has  been  with  the 
agency  since  1952. 

Stock  in  the  Houck  &  Co.  agency,  formerly 
held  by  C.  B.  Houck  of  Roanoke,  Va.,  has  been 
purchased  by  the  new  company.  Previous  affilia- 
tions with  Houck  &  Co.  of  Virginia  have  been 
severed,  Mr.  Bishopric  said. 

Mr.  Bishopric  also  is  associated  with  Robert  G. 
Venn  in  the  political  counseling  firm  of  Venn, 
Martin  &  Bishopric,  which  is  closely  connected 
with  the  advertising  agency.  No  changes  are 
anticipated  in  the  personnel  of  the  companies 
nor  in  the  status  of  the  accounts  which  they 
serve. 

BBDO  Elects  White,  Williams 

GORDON  WHITE,  in  charge  of  the  creative 
department,  and  William  M.  Williams,  head  art 
director,  BBDO  Chicago,  were  elected  vice 
presidents  of  the  agency  last  week,  Ben  Duffy, 
president  of  BBDO,  announced.  Mr.  White  has 
been  with  the  agency  since  1942  and  Mr. 
Williams  joined  the  firm  in  1948. 

Joseph  H.  Curtis  Dies 

JOSEPH  H.  CURTIS,  37,  vice  president  of 
Donahue  &  Coe,  New  York,  died  last  week  in 
New  York's  Northern  Westchester  Hospital 
of  a  heart  ailment  after  a  brief  illness.  Mr. 
Curtis  previously  was  vice  president  of  Weiss 
&  Geller  and  also  had  many  theatrical  interests. 

Surviving  are  his  wife,  Jewel,  his  parents,  Mr. 
and  Mrs.  Jack  Cohn,  two  sons  and  two  brothers. 
His  father  is  executive  vice  president  of  Co- 
lumbia Pictures. 

National  Cheese  Tv 

NATIONAL  Cheese  Co.,  Chicago  (Daisy 
Brand  whipped  butter),  will  spend  about  $30,000 
— or  about  40%    of  its  overall  advertising 


budget — on  Chicago  television  programs  within 
the  next  39  weeks,  it  was  announced  last  week. 
Agency  is  Sherwin  Robert  Rodgers  &  Assoc., 
Chicago. 

Roto-Broil  Sets  Ad  Budget 

ROTO-BROIL  Corp.  of  America,  N.  Y.,  will 
spend  $900,000  in  television,  newspapers  and 
magazines  for  its  Custom  400  model.  Plans 
have  not  yet  been  made  as  to  the  allocation  of 
the  monies  but  it  is  expected  to  be  decided  by 
end  of  the  month.  Campaign  will  be  national. 
Agency:  Product  Service,  New  York. 

SPOT  NEW  BUSINESS 

Proctor  Electric  Co.  (appliances),  Phila., 
through  Weiss  &  Geller,  N.  Y.,  will  use  spot 
television  in  New  York,  Philadelphia  and  Los 
Angeles  starting  early  October  to  end  of 
December. 

Canadian  National  Exhibition,  Toronto,  will 
use  a  large  number  of  Canadian  and  United 
States  radio  and  television  stations  for  a  cam- 
paign prior  to  and  during  the  annual  exhibi- 
tion, held  at  Toronto  Aug.  27  to  Sept.  11. 
Agency:  Foster  Adv.  Ltd.,  Toronto. 

NETWORK  NEW  BUSINESS 

Pet  Milk  Co.,  St.  Louis,  will  sponsor  Aug.  24 
and  31  programs  of  Life  with  Father  (Tues. 

10-  10:30  p.m.,  EDT),  which  returns  to  CBS- 
TV  on  former  date.  Pet  Milk  will  alternate 
weekly  sponsorship  starting  September  with 
S.  C.  Johnson  &  Sons  Inc.,  Racine,  Wis.  Agen- 
cies: Needham,  Louis  &  Brorby,  Chicago  (John- 
son) and  Gardner  Advertising,  St.  Louis  (Pet 
Milk)'. 

Chrysler  Corp.,  Detroit,  will  sponsor  series 
over  CBS-TV,  (Thurs.  8:30-9:30  p.m.,  EST) 
starting  Sept.  30,  encompassing  once-a-month 
color  extravaganza  featuring  Hollywood  per- 
sonalities, called  Shower  of  Stars,  and  group 
of  dramas,  also  color,  titled  Climax  remaining 
three  weeks  of  each  month. 

Christian  Hansen's  Labs.  Inc.,  Junket  Brand 
Foods  div.,  Little  Falls,  N  .Y.,  will  sponsor 
one  half  of  Tues.-through-Fri.  segments  of 
Modern   Romances   (ABC  Radio,  Mon.-Fri., 

11-  11:15  a.m.,  EDT),  starting  Aug.  31,  with 
plans  to  add  Monday  to  schedule  Sept.  20. 
Agency:  McCann-Erickson,  N.  Y. 

Brillo  Mfg.  Co.,  Brooklyn,  to  sponsor  So  You 
Want  to  Lead  a  Band  (ABC-TV,  Thurs.  9- 
9:30  p.m.,  EDT),  starting  Aug.  5  for  52  weeks, 
for  Brillo  Cleanser  pads  and  other  products. 
Agency:  J.  Walter  Thompson  Co.,  N.  Y. 

Rockwood  &  Co.,  Brooklyn,  to  sponsor  9-9:15 
a.m.,  EST,  Wed.  and  Fri.  portions  of  Break- 
fast Club  (ABC  Radio,  9-10  a.m.,  EST),  ef- 
fective Oct.  6.  Agency:  Paris  &  Peart,  N.  Y. 

AGENCY  APPOINTMENTS 

J.  A.  Wright  Co.,  Keene,  N.  H.  (Wright's  Silver 
Cream),  appoints  H.  B.  Humphrey,  Alley  & 
Richards,  Boston. 

Taylor  Wine  Co.,  Hammondsport,  N.  Y.,  ap- 
points D'Arcy  Adv.,  N.  Y.,  to  handle  advertis- 
ing and  public  relations,  effective  Aug.  2. 

Newark  Packing  Co.  (food  specialists),  Newark, 
N.  L,  names  Paris  &  Peart,  N.  Y.,  to  handle 
advertising. 

Trio  Chemical  Works  Inc.,  Brooklyn,  appoints 
Peck  Adv.  Agency,  N.  Y.,  for  Amazon  Germi- 


cidal Floor  Wax  account  with  Sid  Alesander 
as  account  executive. 

Topco  Assoc.,  Chicago  (food  distributors),  ap- 
points Russel  M.  Seeds  Inc.,  same  city. 

Foster  Bros.  Mfg.  Co.,  St.  Louis  (Ideal  furni- 
ture and  sleep  products),  appoints  Warner  & 
Todd  Inc.,  same  city,  with  Mel  L.  Brink  as 
account  executive. 

AGENCY  SHORTS 

Lohmeyer,  Adleman  &  Montgomery,  Phila., 
moved  to  new  quarters  at  149  N.  16th  St. 

Honig-Cooper  Co.,  Seattle,  and  Kraft  Adv., 
same  city,  merge  effective  Sept.  1,  with  Donald 
B.  Kraft  and  Warren  E.  Kraft  Jr.,  Kraft  agency 
principals,  joining  Honig-Cooper's  Seattle  execu- 
tive and  creative  staff. 

A&A  PEOPLE 

William  Gleed  Coe  appointed  vice  president 
in  charge  of  manufacturing,  Personal  Products 
Corp.  (Modess,  Meds,  Coets,  Jonny  Mop,  Yes 
Tissue).  Milltown,  N.  J. 


Glenn  Holder,  exec- 
utive vice  president, 
Maryland  Pharma- 
ceutical Co.,  Balti- 
more, elected  presi- 
dent. 

Mahlon  G.  Reming- 
ton, Lewis  &  Gil- 
man,  Phila.,  named 
advertising  and  sales 
promotion  manager, 
Seabrook  Farms, 
Bridgeton,  N.  J. 


MR.  HOLDER  George  p    GU1  and 

J.    R.  Wickstrom, 

Miller  Brewing  Co.,  Milwaukee,  appointed  as- 
sistant advertising  managers. 

Charles  H.  Kinzel  Jr.,  account  executive,  Lewis 
Adv.,  Newark,  N.  J.,  elected  a  vice  president. 

Gordon  E.  White,  copy  chief,  BBDO,  Chicago, 
elected  a  vice  president. 

Joseph  Lowe,  formerly  with  Rhoades  &  Davis, 
L.A.,  to  Scott  Henderson  Adv.,  Tucson,  Ariz., 
as  account  executive. 

Robert  L.  Bender,  formerly  production  man- 
ager, Maxon  Inc.,  Detroit,  to  Robertson,  Buck- 
ley &  Gotsch,  Chicago,  in  similar  capacity, 
succeeding  G.  Bob  Green,  named  account 
executive. 

Linwood  G.  Lessig,  J.  Walter  Thompson  Co., 
N.  Y.,  to  Al  Paul  Lefton  Co.,  N.  Y.,  as  direc- 
tor of  technical  advertising. 

Albert  B.  Buffington,  Hollywood  radio-tv  pro- 
gram packager,  to  Dan  B.  Miner  Co.,  L.  A., 
as  assistant  to  vice  president  in  charge  of 
radio-tv.  Bob  Dennis,  formerly  sales  represen- 
tative with  Sunset  Magazine  and  American 
Weekly,  to  merchandising  department. 

John  V.  Matthews,  formerly  with  McKee  & 
Albright,  Phila.,  named  art  director,  Franklin 
Fader  Co.,  Newark,  N.  J. 

William  A.  Exline,  formerly  an  account  execu- 
tive, KRON-TV  San  Francisco,  appointed  tele- 
vision sales  manager  for  that  city  for  Free 
&  Peters  Inc.,  succeeding  Richard  G.  Rothlin, 
transferred  to  Chicago  office. 


Page  40    •    August  9,  1954 


Broadcasting    •  Telecasting 


Will  history  repeat  itself 

when  WKBT  goes  on  the  ai 


OPEN  YOUR  HISTORY  BOOK  to  1948, 
when  commercial  television  was 
in  its  infancy.  Look  at  the  record  of  the 
first  TV  advertisers.  The  wise  ones. 
Most  of  them  enjoyed  tremendous 
success.  Some  had  to  take  a  breather 
from  advertising  to  catch  up  with 
orders.  And  one  manufacturer  of  con- 
vertible sofa-beds  traces  his  booming 
business  directly  to  his  early  TV 
advertising. 

Television's  Shangri-La 

History  will  soon  repeat  itself  with  the 
opening  of  WKBT —the  first  television 
station  covering  the  La  Crosse,  Wis- 
consin, area  —  the  only  metropolitan 
area  station  in  the  300-mile  sector  be- 
tween Minneapolis  and  Milwaukee.  In 
this  great  virgin  territory  live  more 
than  a  half  a  million  people,  most  of 


whom  have  never  seen  television  on  a 
continuous  basis  . . .  who  have  never 
been  exposed  to  the  tremendous  selling 
force  of  TV.  No  other  station  serves 
La  Crosse  — not  even  by  "overlap." 
Hence,  WKBT  can  offer  the  rare  com- 
modity in  today's  TV  market  —  undu- 
plicated  service.  Ideal  conditions  for 
your  next  test  campaign! 

Why  is  La  Crosse  an  important 

market?  The  1954  Consumer  Mar- 
ket Yearbook  calls  it  "America's  newest 
metropolitan  area."  A  powerful  indus- 
trial city  of  stone  and  steel,  set  in  rich 
agricultural  country,  La  Crosse  has 
235  manufacturing  plants  that  run  up 
annual  sales  of  more  than  $100,000,000. 
It  supplies  world  markets  with  dozens 
of  products  from  air  conditioners  to 
beer.  From  fertile  La  Crosse  County, 
farmers  get  an  income  of  $10,000,000 


per  year.  Main  crops  — tobacco,  small 
grains,  vegetables  for  canning,  famous 
Wisconsin  dairy  products.  In  addition, 
the  scenic  wonders  of  the  Coulee  region 
and  its  superb  fishing  and  hunting 
facilities  attract  the  tourist  trade  in 
profitable  numbers.  La  Crosse  is  a 
terminus  for  rail,  river  and  air  trans- 
port and  travel. 

The  people  who  live  in  the  hub 

How  many  live  in  the  La  Crosse  area- 
served  only  by  WKBT?  At  last  count, 
the  number  was  607,185  people— 
176,873  families— with  an  effective 
buying  income  of  $4020  per  family! 
Families  that  can  afford  to  buy.  Fami- 
lies that  will  buy  what  you  sell,  when 
you  sell  it  via  the  first  and  only 
television  station  in  the  -  La  Crosse, 
Wisconsin,  area. 


WKBT-H 


NBC  •  CBS  •  Dumont 


Affiliated  with  5000  watt  WKBH, 
La  Crosse's  32  year  old  NBC  outlet. 


REPRESENTED    NATIONALLY    BY    PAUL    H.    RAYMER     COMPANY,    I  H  C  . 


Broadcasting   •  Telecasting 


August  9,  1954  • 


Page  41 


EQUAL  ACCESS 

SIX  SOUND  ARGUMENTS  FOR  RADIO-TV  COVERAGE  OF  CONGRESS 


SOME  good  reasons  why  radio  and  television  should  have  free  access 
to  open  Congressional  committee  hearings  on  a  par  with  other  news 
media  were  given  by  radio-tv  executives  in  Washington  last  week. 

Spokesmen  for  four  networks,  the  NARTB  and  working  Capitol 
Hill  radio-tv  newsmen  gave  their  views  on  radio-tv  coverage  of  Congress 
in  testimony  before  a  Senate  Rules  subcommittee.  The  Senate  group, 
headed  by  Sen.  William  E.  Jenner  (R-Ind.),  has  been  holding  hearings 
on  Congressional  committee  procedures  [B»T  Aug.  2,  July  26,  19,  5]. 

On  the  stand  in  behalf  of  broadcasters  last  week  were  Ralph  Hardy, 
NARTB  government  relations  vice  president;  William  Costello,  Radio-Tv 
Correspondents  Assn.  vice  president;  Robert  P.  Hinckley,  ABC  and 
AB-PT  vice  president;  Richard  Salant,  CBS  Inc.  vice  president;  James 
L.  Caddigan,  DuMont  Network  programming  and  production  director, 
and  Davidson  Taylor,  NBC  public  affairs  director. 

The  broadcasting  spokesmen  made  their  strongest  protests  against 
Senate  resolutions  which  have  been  proposed  to  (1)  prohibit  all  radio-tv 
coverage  of  open  committee  hearings  and  (2)  ban  commercial  sponsor- 
ship of  such  coverage.  Neither  did  broadcasters  see  any  virtue  in  a 
resolution  which  would  give  a  hearing  witness  the  right  to  decide 
whether  his  testimony  is  broadcast  or  televised.  And  most  of  the  radio- 
tv  spokesmen  felt  that  no  restriction  whatever  should  be  imposed  on 
radio-tv  that  is  not  imposed  on  other  media,  including  proceedings 
in  the  Senate  and  House  chambers. 

Industry  spokesmen  offered  these  points: 

On  sponsorship:  ( 1 )  broadcasters  have  sufficient  integrity  to  insert 
commercials  tactfully  and  in  good  taste;  (2)  they  are  able  to  recognize 
the  quicksands  involved  in  selecting  certain  types  of  sponsors  and  will 
exercise  their  right  to  refuse  undesirable  business;  (3)  the  industry  is 


willing  to  work  with  Congress  in  setting  up  proper  standards  for  spon- 
sorship; (4)  traditional  rights  of  Congress  to  run  committee  hearings 
in  its  own  way  will  not  be  compromised;  (5)  radio-tv  should  be  able 
to  reap  advertising  profits  from  reporting  public  affairs  in  the  same 
way  that  newspapers  do. 

On  radio-tv  coverage:  (1)  radio  and  tv  should  have  the  same  access 
to  Congressional  activities  that  other  media  do,  even  to  proceedings  in 
chambers  of  the  two  Houses;  (2)  radio  and  tv  present  the  only  "true" 
picture  of  committee  procedures;  (3)  it  is  not  the  fault  of  television 
that  some  hearing  participants  "ham  it  up"  in  front  of  the  cameras  and 
those  Congressmen  who  do  so  are  likely  to  be  judged  at  the  polls; 
(4)  the  Capitol's  hearing  rooms  need  to  be  remodeled  to  accommodate 
television  and  make  it  more  unobtrusive;  (5)  participants  won't  have 
to  worry  about  distracting  batteries  of  lights,  since  live  pickups  and 
even  film  can  be  made  with  ordinary  room  lighting;  (6)  "pooling"  and 
new  camera  techniques  make  for  less  personnel  and  equipment  to 
distract  hearing  participants. 

On  rights  to  televise  and  record  witnesses:  (1)  witnesses  should  have 
no  say-so  on  whether  they  are  to  be  televised  or  their  testimony  re- 
corded; (2)  if  the  committee  chairman  sees  fit  to  bar  radio-tv  in  the 
case  of  certain  witnesses  who  become  distraught  or  nervous  in  front 
of  cameras  or  microphones,  then  all  other  media  should  be  barred, 
too;  (3)  tv  cameras  can  be  hidden  so  that  a  witness  won't  even  know 
he  is  being  televised. 

Statements  from  representatives  of  the  NARTB,  the  four  networks  and 
the  Radio-Tv  Correspondents  Assn.,  edited  to  minimize  duplication,  are 
presented  on  this  and  following  pages. 


HINCKLEY  OF  ABC: 

It  is  our  resolute  position  that  television  is 
as  much  an  instrumentality  for  the  free  dis- 
semination of  news  guaranteed  so  wisely  by 
Article  I  in  the  Bill  of  Rights  as  the  printed 
page,  still  or  newsreel  pictures,  or  the  radio. 

Every  right  carries  with  it  a  corresponding 
responsibility.  Freedom  of  speech,  it  has  been 
sagely  noted,  is  not  a  license  to  panic  a 
crowded  theatre  with  a  false  cry  of  "Fire!" 

It  is  my  contention  and  conviction  that  in 
our  newsgathering  activities  we  are  entitled 
to  the  same  free  access  to  governmemal  news 
developments  as  other  informational  media 
covered  by  the  First  Amendment.  This  pro- 
posed legislation  nibbles  at  that  right. 

S.    Res.    249    has   been    endorsed    by  36 


Senators.  This  means  that  we  come  into  court, 
so  to  speak,  with  more  than  one-third  of  the 
jury  subscribing  to  a  prepared  verdict  and 
sentence  before  we  have  been  given  an  op- 
portunity of  submitting  testimony. 

It  is  necessary  to  make  some  comparisons 
between  radio-television  operations  and  those 
of  the  companion  media  in  the  news  field. 
Most  of  these  comparisons  will  involve  news- 
papers. 

Say  a  moment  of  grave  national  emergency 
is  thrust  upon  us.  One  of  you  Senators  de- 
livers an  electrifying  speech.  All  newspapers 
carry  it  at  length.  Larger  papers  print  the  full 
text.  In  the  Washington  Star  an  air  condition- 
er ad  appears  on  the  same  page  as  the  text. 
In  the  New  York  Times  Gimbel's  or  Macy's 


has  something  to  say  in  the  next  columns.  In 
the  Chicago  Tribune  the  text  shares  space 
with  some  prose  extolling  a  vacation  resort. 

Would  you  consider  those  advertisers  your 
sponsors? 

Now  this  speech  required  a  great  deal  of 
thought.  Before  you  went  on  the  Senate  floor 
would  you  call  in  Mr.  McKelway  of  the  Star, 
Mr.  Sulzberger  of  the  Times  and  Colonel 
McCormick  of  the  Tribune?  Would  you  ask 
that  they  sign  an  agreement  to  purge  their 
papers  of  all  advertising — even  want  ads  and 
death  notices — in  all  editions  that  carried  your 
speech? 

Take  it  another  way.  You  are  campaigning. 
Your  supporters  pay  for  space  to  extol  your 
merits.  Malenkov  makes  a  speech  threatening 
war.    It  gets  a  big  play.    Your  campaign  ad 


MR.  HARDY  MR.  TAYLOR 

Page  42    •    August  9,  1954 


MR.  CADDIGAN 


MR.  COSTELLO 


MR.  SALANT  MR.  HINCKLEY 

Broadcasting    •  Telecasting 


Our  Afternoon 

Star  Salesman 

BILL  RILEY 


and  he's  another 
reason  why 

KRNT-CBS 

DES  MOINES 

Is  Your  Basic  Buy 
In  Iowa! 


Hooper  Score:  KRNT— 61  Firsts  out  of  67  Periods 


Our  Man  Riley .  •  • 

•  Ears  perk  up  .  .  .  our  switchboard  lights  up  .  .  . 
when  Bill  Riley  hits  the  air  every  afternoon.  Yes  — 
Something  wonderful  happens  when  he's  running  the 
show,  because  Bill  makes  things  happen. 

Popular  records  —  wisely  selected  —  are  the  back- 
bone of  the  show,  to  be  sure,  but  Bill  Riley  loads  his 
hour-and-a-half  with  the  extras  that  set  it  apart,  make 
it  sing,  give  it  the  sizzle  that  captures  listeners  and 
cops  sales,  that  make  it  the  only  show  of  its  kind  in 
this  healthy  market. 

For  years  KRNT's  Bill  has  been  one  of  Iowa's  favorite 
Personalities,  but  only  recently  he  became  KRNT's 
great  afternoon  super-salesman.  Bill  has  many,  many 
sales  successes  behind  him.  He's  adding  to  that  out- 
standing record  every  day.  He'll  move  merchandise 
for  you,  too  . .  .  he's  got  the  big,  responsive  audience 
to  do  it. 

Don't  waste  time,  time-shopping.  You  can  buy  KRNT 
with  complete  confidence.  Your  Katz  man  has  the 
whole  scoop  on  the  fabulous  Bill  Riley  story.  Give 
him  a  call. 


THE  STATION 
WITH  THE  FABULOUS  PERSONALITIES  AND 
THE  ASTRONOMICAL  HOOPERS! 


THE 
REGISTER 
MO 

TRIBUNE 
STATION 


REPRESENTED  BY 

THE  KATZ  AGENCY 


Broadcasting   •  Telecasting 


August  9,  1954    •   Page  43 


GOVERNMENT 


appears  on  the  same  page  as  the  Malenkov 
text.  It  has  an  excellent  picture  of  you.  Would 
your  campaign  committee  be  sponsoring 
Malenkov? 

Newspapers  are  a  business.  They  are  com- 
mercial. They  are  private  enterprise.  In  order 
to  provide  their  readers  with  a  vital  public 
service,  they  have  to  make  ends  meet.  So  they 
seek  advertisers,  "sponsors,"  and  these  range 
from  the  big  motor  corporations  which  buy 
full  pages  to  the  little  boy  who  breaks  his  bank 
to  pay  for  a  few  lines  about  his  lost  dog.  The 
number  of  columns  of  news  a  paper  can  print 
depends  on  the  amount  of  advertising  it  has 
for  the  day. 

Like  newspapers,  television  is  a  business. 
Radio  is  a  business.  Without  advertising  both 
would  be  out  of  business.  Newspapers  sell 
space  to  their  advertisers.  We  sell  air  time. 

The  news  columns  of  a  newspaper  are  not 
for  sale.  Likewise  there  is  no  sponsor  with 
enough  money  to  influence  the  impartial  char- 
acter of  our  televised  news  coverage.  And 
that,  I  can  safely  say,  goes  for  other  networks. 

It  has  been  suggested  that  a  sponsor  or  group 
of  sponsors  might  buy  up  television  time  to 
"build  up"  a  political  figure  involved  in  com- 
mittee appearances,  influence  legislation,  even 
seduce,  so  to  speak,  a  member  of  the  Congress. 

Sponsor's  Position 

In  the  first  place  we  don't  have  to  do  busi- 
ness with  any  sponsor  who  comes  along,  any 
more  than  a  newspaper  has  to  accept  all  ad- 
vertising offered  it. 

How  about  influencing  legislation?  Let  us 
suppose  a  bill  is  so  important  that  national  in- 
terest in  it  runs  high  and  public  hearings  of 


spend  millions  for  that  sole  purpose  each  year. 

I  have  yet  to  hear  of  any  Senator  or  other 
elected  official  being  led  astray  by  a  television 
camera.  If  a  public  official  is  seduced  by  private 
interests  to  work  improperly  in  their  behalf, 
it  is  because  of  that  person's  lack  of  personal 
integrity. 

In  your  deliberations,  Mr.  Chairman,  there 
is  one  point  I  would  like  you  to  keep  con- 
stantly in  mind  regarding  television  and  radio 
news  coverage  of  governmental  proceedings 
or  official  figures.  Unlike  newspapers  or  news 
magazines,  we  must  have  a  federal  license  to 
operate  our  stations. 

Should  we  operate  flagrantly  in  disregard 
of  the  public  interest,  the  FCC  can  crack  down 
on  us  at  any  time.  It  has  that  power.  You 
gave  it  to  them. 

I  have  another  question  about  consistency. 
It  has  been  asserted,  if  I  recall  aright,  that 
a  televised  committee  hearing  gave  the  audi- 
ence a  mistaken  idea  of  how  the  Congress 
operates  and  the  public  should  not  be  exposed 
to  this  confusion. 

This  is  tantamount  to  saying  the  people 
need  less  education  about  the  way  their  Gov- 
ernment functions  rather  than  more.  Or  are 
we  to  believe  that  the  people  cannot  be  trusted 
to  reach  an  objective  opinion?  I  would  be  sur- 
prised if  that  observation  was  so  intended.  It 
smacks  too  much  of  a  "public  be  damned" 
position. 

However,  there  already  is  testimony  on  rec- 
ord that  this  resolution  is  avowedly  intended 
to  be  the  initial  move  in  a  program  to  be 


LISTENING  to  broadcasters'  side  of  the  issue  on  radio-tv  coverage  of  Congressional 
hearings  were  these  members  of  the  Senate  Rules  subcommittee:  Chairman  William 
E.  Jenner  (c)  (R-lnd.),  flanked  by  Judge  Robert  Morris  (r)  of  the  New  York  City  Munici- 
pal Court,  Rules  group  advisor,  and  Boris  Berkovitch,  subcommittee  counsel. 


a  week  or  more  are  held  and  televised.  A 
group  of  your  constituents  appears  here,  at- 
tends in  person,  and  its  members  express  vary- 
ing views  on  it  to  you  in  your  office.  Other  con- 
stituents back  in  your  home  state  follow  the 
proceedings  on  their  television  sets.  You  hear 
from  them  pro  and  con  by  mail  or  telegram. 

Is  there  anything  wrong  in  either  case? 
After  all,  the  members  of  the  Congress  are  the 
representatives  of  the  people  who  choose  them 
and  those  people  have  a  stake  in  the  laws  of 
the  land.  However  they  feel  about  your  repre- 
sentation, they  indicate  it  with  their  ballots. 

You  know  full  well,  Mr.  Chairman,  where 
the  unrelenting,  sometimes  unbearable  pres- 
sure to  influence  legislation  originates.  It  is 
not  with  the  little  people  of  the  country,  who 
occasionally  write  letters  or  send  telegrams. 
It  comes  from  the  professional  lobbyists  who 


prosecuted  "a  step  at  a  time"  against  American 
radio  and  television  newsgathering  enterprise. 

Where  are  those  steps  leading?  To  the  total 
prohibition  of  "live"  radio  or  television  cov- 
erage of  official  proceedings  of  great  national 
interest?  Are  we  to  stand  outside,  cap  humbly 
in  hand,  while  the  correspondents  for  com- 
munist and  other  dictatorial  organs  walk  in 
freely  because  they  take  their  notes  in  pencil? 
Can  they  be  counted  upon  to  report  only  the 
objective  scene?  Are  their  sponsors  more  ac- 
ceptable than  American  free  enterprise  which 
sponsors  television? 

This  "step  at  a  time"  control  could  make 
radio  and  television  the  Voice  and  Face  of  the 
Government,  something  wholly  alien  to  our 
traditions.  It  could  be  used  to  perpetuate 
one  party's  control  and  throttle  the  two  party 
system. 


Page  44 


August  9,  1954 


SALANT  OF  CBS: 

CBS  believes  that  any  rule  which  would  prevent 
normal  radio  or  television  coverage  of  open 
legislative  hearings  is  distinctly  contrary  to  the 
public  interest  and  should  not  be  adopted.  CBS 
recognizes,  however,  that  there  may  be  particu- 
lar circumstances  impossible  to  define  in  ad- 
vance where  accommodation  of  individual  rights 
may  justify  some  special  precautions.  Hence 
we  support  Section  12  of  Senate  Concurrent 
Resolution  10. 

For  many  years,  there  has  been  a  trend  by 
which,  physically,  Government  has  moved  away 
from  the  people;  we  have  moved  progressively 
from  the  town  meetings  attended  and  partici- 
pated in  by  the  people  to  the  governmental 
processes  in  Washington  removed  by  many 
hundreds  and  thousands  of  miles  away  from 
the  people  affected.  Radio,  and  particularly 
television,  have  been  the  first  to  reverse  this 
trend  by  bringing  the  processes  of  legislation 
back  to  the  people  at  home. 

The  first  and  perhaps  principal  argument  in 
support  of  prohibiting  the  broadcasting  of  com- 
mittee hearings  is  that  such  broadcasting  tends 
to  encourage  a  spectacle  and  to  create  a  circus 
atmosphere. 

After  all,  if  there  is  fault,  it  is  not  electronic; 
it  is  human.  As  Roscoe  Drummond  has  said, 
"Television  does  not  create  a  circus  atmosphere; 
it  only  records  the  circus  atmosphere  when  it 
has  been  created  by  others." 

It  must  be  remembered  that  the  midget  sat 
on  L  P.  Morgan's  lap  long  before  there  were 
any  television  cameras  around. 

We  believe  it  is  wrong  to  curtail  the  use  of 
these  most  effective  means  of  communication 
because  of  their  supposed  potential  for  the 
furtherance  of  demagoguery.  Rather  we  agree 
with  those  who  believe  that  the  television 
camera  is  so  penetrating  and  so  exact  that  it 
does  not  make  the  demagogue;  it  exposes  him. 

Debunks  Distraction  Claim 

The  second  main  contention  in  support  of 
suppression  of  radio  and  television  coverage  of 
hearings  is  that  they  are  distracting  influences 
which  tend  to  prevent  the  legislators  from 
getting  down  to  the  business  at  hand  in  an 
orderly  way,  and  make  it  difficult  for  the  wit- 
nesses. 

The  televising  and  recording  techniques  of 
today  are  such  that  it  would  be  relatively  simple 
for  the  Congress  and  for  committee  chairman  to 
assure  no  distraction  or  harassment.  In  radio, 
with  the  use  of  modern  pencil-thin  microphones 
and  miniature  tape  recorders,  the  participants, 
as  I  have  said,  would  hardly  know  that  they  are 
on  the  air  or  being  recorded. 

So,  too,  with  television,  about  which  there 
has  been  a  great  amount  of  misunderstanding: 
The  fact  is  that  the  confusion,  the  floodlights, 
the  popping  bulbs,  the  constant  coming  and 
going  which  may  mark  legislative  hearings,  are 
not  attributable  to  television. 

The  requirements  of  televising  sound  and 
picture  to  a  nationwide  television  viewing  audi- 
ence should  not  interfere  at  all  with  the  normal 
proceedings  of  hearings.  A  single  camera  set-up, 
consisting  of  one  cameraman  and  one  camera, 
requires  space  about  equal  to  the  space  needed 
by  two  reporters  armed  with  paper  and  pencil. 

In  most  cases,  two-camera  coverage  is  ample 
for  hearings.  By  using  special  Zoomar  lenses, 
the  cameras  can  be  located  in  the  rear  of  the 
room.  A  partition  can  be  provided  to  shield  the 
cameras  from  view  so  that  the  room  would 
acquire  the  same  outward  appearance  as  if 
television  cameras  were  not  present  at  all. 

There  is  no  additional  noise  created  by  the 
presence  of  television  cameras.  The  only  noise 
that  a  live  television  camera  makes  in  a  hearing 
room  is  the  turning  of  the  lens  turret.  We  have 

Broadcasting    •  Telecasting 


TING 


ST.  LOUIS 


100,000  WATTS 

OVER  600,000  SETS  IN  THIS  AREA 
ANTENNA  HEIGHT  563  FEET 


Represented  Nationally  by 

THE  KATZ  AGENCY,  INC. 


Broadcasting   •  Telecasting 


August  9,  1954    •    Page  45 


14  new  awards  and  commendations 
—  including  a  Peabody,  an  Ohio  State, 

a  du  Pont,  and  a  Sylvania  — 
were  added  to  knxt's  growing  collection 
of  honors  during  the  first  seven 
months  of  this  year. 

And  at  the  same  time,  Los  Angeles 
viewers  have  been  bestowing  their  highest 
awards  on  knxt.  By  their  preference 
for  its  programs,  they  make  knxt, 
month  after  month,  day  and  night,  the  highest 
rated  station  in  the  market. 

Do  you  want  to  add  to  your  trophies 
in  Southern  California?  Then  your 
most  rewarding  buy  is  CBS  Television's 
key  station  in  Hollywood: 


Represented  by 
CBS  Television  Spot  Sales 
f 


Obviously 
OUTSTANVING . . . 


DOWN  STATE  ILLINOIS  LARGEST 

SAVINGS  &  LOAN  ASSOCIATION- 

20  YEARS  OF  GROWTH  THROUGH  RADIO 

Radio  "sells"  savings,  too! 

First  Peoples  Federal  Savings  &  Loan  Association  has  made  WMBD  a 
cornerstone  of  its  advertising  program  for  the  past  20  years.  During 
that  time  this  outstanding  Peoria  institution  has  grown  to  be  the  largest 
savings  and  loan  association  in  downstate  Illinois. 

First  Peoples  Federal  Savings  uses 
18  programs  each  week  on  WMBD 

6am  Local  News 
12:20pm  Farm  Markets 
6pm  Local  News 

WMBD  has  played  a  major  part  in  the  phenomenal  growth  of  First 
Peoples  Federal  Savings.  This  year,  in  addition  to  celebrating  its  80th 
anniversary,  First  Peoples  Federal  Savings  started  construction  on  a  new 
"home"  which,  when  completed  in  1955,  will  be  Peoria's  most  modern 
office  building. 


From  SOAP  fo  SAVINGS 


local  and  national  advertisers  know  . 


TO  SELL  THE  HEART  OF  ILLINOIS,  BUY  WMBD 


See 
Free  &  Peters 


FIRST  in  the 

Heart  of  Illinois 


PEORIA 

CBS  Radio  Network 
5000  Watts 


.  GOVERNMENT  • 


tested  this  noise  and  it  is  inaudible  15  feet  away. 

And  it  is  to  be  emphasized  that  technically 
television  is  still  in  a  relatively  primitive  stage. 
The  development  of  magnetic  tape  recorders 
for  television,  which  we  confidently  expect  with- 
in the  next  few  years,  should  make  televising  of 
hearings  even  less  obtrusive  and  far  more 
simple. 

CADDIGAN  OF  DuMONT 

Television  is  not  only  an  integral  and  essen- 
tial part  of  the  press  of  this  country,  but, 
through  its  own  unique  qualities,  makes  avail- 
able to  the  people  of  our  country  reportage 
in  its  purest  form. 

Much  discussion — both  in  Washington  and 
across  the  nation — indicates  that  several  mis- 
apprehensions threaten  this  great  medium  in 
its  journalistic  role. 

Some  associate  television's  programming  with 
"entertainment."  Others  assert  that  its  equip- 
ment and  its  lights  are  distracting,  likely  to 
disconcert  witnesses.  Still  others  speak  without 
knowledge  of  a  nation's  reaction  to  this  service. 

I  should  like  to  take  advantage  of  my  ap- 
pearance here  to  address  myself  to  these  points. 

One  portion  of  our  program  schedule  is  de- 
signed as  "entertainment."  The  type  of  pro- 
gramming that  concerns  you  gentlemen  is 
handled  by  separate  and  experienced  staffs — 
put  together  for  the  sole  purpose  of  handling 
news  and  special  events. 

Wide  separation  between  television's  role  as 
a  producer  of  entertainment  and  its  journalistic 
commission  is  continually  maintained. 

These  expert  television  news  staffs,  with 
modern  equipment,  are  skilled  at  covering  such 
events  as  Congressional  hearings.  They  ac- 
complish their  mission  with  a  minimum  of  dis- 
traction to  the  participants.  Two  things  aid 
them  in  this  coverage: 

In  the  first  place,  the  four  networks — how- 
ever competitive  they  may  be — are  highly  co- 
operative in  their  public  service.  When  they 
have  an  opportunity  to  televise  a  public  hear- 
ing, they  set  up  an  "industry  pool."  This  means 
that  one  network,  and  only  one,  moves  its  tv 
equipment  into  the  hearing  room,  and  the 
coverage  is  distributed  outside  the  committee 
room  to  all  four  networks. 

Thus  only  one  set  of  cameras  is  necessary 
at  any  hearing  to  provide  every  station  in  the 
country  with  service. 

As  of  now,  one  television  camera,  with  mul- 
tiple lens  turret,  in  the  hands  of  an  experienced 
cameraman,  can  operate  from  a  fixed,  remote, 
unobtrusive  location  at  the  scene  of  any  event 
without  any  mobile  action  likely  to  disturb 
participants. 

Public  address  audio  facilities  have  become 
standard  at  most  all  public  gatherings  today, 
and  such  facilities,  properly  bridged,  can  and 
have  provided  the  sound  source  for  television 
pick  up,  eliminating  the  necessity  of  other 
wiring  or  microphones. 

The  bulk  of  television's  control  equipment 
is  usually  located  in  a  remote  position  outside 
the  room  or  area  of  pick  up.  In  this  remote 
position,  the  special  events  staff,  through  tele- 
phone cue  lines,  directs  the  camera  coverage 
unseen  and  unheard  by  the  active  participants. 

Of  all  the  media  covering  newsworthy  events, 
television  creates  no  more  disturbance  than 
any  one  and  a  whole  lot  less  than  most. 

However,  to  minimize  television's  presence 
even  further  I  would  like  to  call  the  attention 
of  the  committee  to  the  coverage  of  the  United 
Nations  meetings  in  New  York  where  televi- 
sion pickups  are  made  daily  by  unseen  cameras, 
placed  in  booths.  This  has  been  going  on  since 
the  United  Nations  opened.  I  am  confident 
that  my  colleagues  at  the  other  networks  would 


Page  48    •     August  9,  1954 


Broadcasting    •  Telecasting 


Harrington,  Righter 
and  Parsons,  Inc. 

National  Representatives  for 


WAAM  —  Baltimore 
W BEN-TV  -  Buffalo 
WFMY-TV  -  Greensboro 
WDAF-TV  -  Kansas  City 
WHAS-TV  -  Louisville 
WTMJ-TV  -  Milwaukee 
WMTW-Mt.  Washingto 


Broadcasting   •  Telecasting 


August  9,  1954    •    Page  49 


A 


GOVERNMENT 


be  happy  to  join  me  in  assisting  Congress  in 
designing  a  hearing  room  which  would  accom- 
plish this  purpose  here. 

During  the  course  of  the  Army-McCarthy 
hearings  which  we  televised  in  their  entirety, 
we  received  many  thousands  of  pieces  of  mail 
and  even  more  phone  calls.  However  diverse 
the  opinions  regarding  the  hearings  and  the 
participants  that  writers  and  callers  expressed, 
they  had  one  thing  in  common:  All  were 
unanimous  in  expressing  their  appreciation  for 
the  opportunity  to  watch  their  government  in 
action.  Many  expressed  their  appreciation  by 
enclosing  money  and  checks  in  varying  amounts 
to  help  defray  the  costs  of  this  coverage — 
"donations"  that,  of  course,  we  returned. 

Unanimously,  they  expressed  a  sincere  inter- 
est in  watching  the  hearings  as  they  progressed 
and  they  were  emphatic  in  stating  their  pref- 
erence for  television's  coverage  over  coverage 
provided  by  newsreel,  news  pictures,  or  con- 
densed news  reports. 

The  development  of  this  kind  of  interest  in, 
and  understanding  of,  the  processes  of  our 
government,  was  one  of  the  most  gratifying 
aspects  of  this  mail.  This  guarantees,  we  think, 
the  inherent  strength  of  our  democracy. 

TAYLOR  OF  NBC 

The  freedom  to  see  what  goes  on  in  public 
legislative  hearings  should  not  be  restricted  to 
that  portion  of  the  public  which  can  be  accom- 
modated in  the  hearing  room.  It  should  not 
be  limited  to  those  who  happen  to  be  in  the 
city  where  the  event  occurs:  or  who  have  the 
time  and  money  to  travel  to  it;  or  who  are 
fortunate  enough  to  gain  admission.  Television 
permits  all  citizens  to  see  and  hear  what  spec- 
tators physically  present  can  see  and  hear. 
There  is  no  more  faithful  reporter  than  tele- 


vision. It  can  bring  to  the  public  not  merely 
an  account  of  what  has  happened,  but  the 
event  itself. 

Once  the  decision  has  been  made  to  hold 
public  hearings,  the  more  the  public  can  at- 
tend, the  better.  The  reasons  for  this  are  stated 
better  than  I  can  put  them  in  the  Final  Report 
of  the  Kefauver  Committee: 

"The  legislative  process  includes  the  im- 
portant step  of  enlightening  the  public  regard- 
ing the  matters  under  inquiry  in  order  that 
intelligent  public  opinion  will  be  developed. 
The  more  access  the  public  has  to  the  hearings 
the  more  thoughtful  will  its  opinion  be.  This 
is  a  necessary  part  of  the  democratic  process." 

We  feel  very  strongly  on  this  point.  It  is 
our  earnest  hope  that  this  Committee  will  not 
take  any  steps  which  will  bar  access  of  broad- 
casters to  the  deliberations  of  Congressional 
Committees.  For  if  it  is  important  that  the 
people  know  of  those  deliberations — and  we 
can  all  agree  on  that — then  it  necessarily-  fol- 
lows that  the  most  effective  means  of  dissemi- 
nating knowledge  yet  developed  should  be 
given  full  opportunity  to  do  the  job. 

I  turn  now  to  two  specific  proposals  which 
are  before  the  Committee.  One  would  ban 
all  sponsorship  of  hearings.  The  other  would 
permit  witnesses  to  condition  their  testimony 
upon  the  absence  of  television  coverage. 

Broadcasting  special  events  of  considerable 
length,  such  as  Congressional  hearings,  is  like- 
ly to  entail  cancellation  of  regularly  scheduled 
sponsored  programs.  This  means  loss  of  reve- 
nue from  the  regularly  scheduled  sponsored 
programs  and  possibly  the  payment  of  penal- 
ties for  their  cancellation  as  well,  in  addition 
to  costs  of  producing  the  special  event.  If 
sponsorship  of  the  special  event  is  forbidden, 
the  chances  of  recouping  any  of  these  ex- 


penses is  gone.  Prohibiting  sponsorship  will 
therefore  result  in  depriving  the  public  of  first 
hand  knowledge  of  events  which  might  other- 
wise be  brought  to  them. 

There  is  a  question  as  to  the  propriety  of 
certain  advertisers  and  certain  types  of  ad- 
vertising for  such  events  as  Senate  hearings. 
This  is  a  problem  which  has  confronted  the 
industry  in  the  past  and  which  we  expect  to 
meet  in  the  future.  It  is  one  which  can  easily 
be  solved  by  good  judgment  and  good  taste. 
One  example  is  the  Inauguration,  which  was 
commercially  sponsored.  I  do  not  recall  that 
after  the  Inauguration  NBC  received  a  single 
complaint  because  of  the  sponsorship  or  the 
manner  in  which  it  was  handled. 

American  industry  is  becoming  increasingly 
aware  that  it  is  desirable  to  have  business  as- 
sociated with  the  presentation  of  events  which 
contribute  to  the  public  understanding  of  Gov- 
ernment. It  would  seem  unwise  to  discourage 
or  prevent  American  business  from  sharing  in 
the  privilege  of  bringing  such  events  to  the 
American  public. 

What  of  the  witness  who  objects  to  giving 
testimony  if  he  is  to  be  televised?  It  seems 
to  us  that  a  witness  should  not  be  permitted 
to  dictate  to  a  Congressional  Committee  the 
terms  and  conditions  under  which  he  will 
testify. 

Permitting  the  witness  to  choose  might  well 
deprive  the  American  people  of  direct  informa- 
tion of  value.  I  know  of  no  instance  where 
a  Committee  has  allowed  a  witness  to  object 
to  appearing  in  a  public  hearing  or  to  coverage 
of  his  public  testimony  by  the  printed  media. 
Television  coverage  is  surely  of  such  import- 
ance that  it  should  not  suffer  discrimination  on 
this  score. 

I  do  not  believe  that  there  is  any  basis  in 
fact  for  the  contention  that  the  presence  of 
television  detracts  from  the  ability  of  a  witness 
to  concentrate  on  his  testimony.  In  many 
hearings  the  witness  must  confront  the  noisy 
bustling  of  a  live  audience,  including  a  battery 
of  reporters.  He  is  subject  to  the  popping  of 
flash  bulbs,  the  hum  of  conversation  and  the 
opening  and  closing  of  doors.  The  silent  tele- 
vision camera  contributes  little  or  nothing  to 
physical  distraction  particularly  when  com- 
pared to  all  the  other  attendant  activities. 

We  agree  that  the  orderliness  of  the  pro- 
ceedings should  not  be  upset  by  a  representa- 
tive of  any  communications  medium  or  by  any 
spectator.  We  believe  that  radio  and  television 
can  be  admitted  without  any  detriment  to  the 
order  and  dignity  of  Committee  proceedings. 

HARDY  OF  NARTB 

Wherever  they  have  been  permitted  so  to 
do,  broadcasters  have  eagerly  joined  with  other 
competent  groups  to  give  consideration  to  the 
basic  rights  involved  as  well  as  of  the  over- 
riding consideration  of  the  needs  and  wants 
of  the  people. 

The  wave  of  public  interest  reached  two 
particularly  significant  high  spots  prior  to  the 
recent  hearings  featuring  the  McCarthy-Army 
matter.  The  televising  and  broadcasting  of 
the  Kefauver  hearings  was  one,  and  the  tele- 
vising and  broadcasting  of  the  national  po- 
litical conventions  of  two  years  ago  was  the 
other.  ■ 

In  the  traditional  manner  of  our  free  enter- 
prise system  of  radio  and  television,  the  in- 
dustry quickly  recognized  that  proper  means 
had  to  be  found  and  employed  to  defray  the 
staggering  cost  of  the  very  considerable  amount 
of  time  on  the  air  occupied  by  the  coverage  of 
these  great  events.  It  seemed  perfectly  natural 
and  proper  then  as  now  to  have  responsible 
business  interests  of  recognized  stature  under- 


TLow  On-thsL  (Ux. 

W  WKO 

ASHLAND,  KENTUCKY 

5t000  WATTS  1420  KC 

SERVING  THE  BOOMING  TRI-STATE 
AREA  OF  KENTUCKY,  WEST  VIRGINIA 
AND  OHIO. 

The  Music  and  News  Station 
for  the  Tri-State 

FOR  RATES  AND  AVAILABILITIES,  CONTACT: 

Charles  F.  Trivette,  President  &  Gen.  Mgr. 

P.  O.  BOX  848,  PHONE  4074,  ASHLAND,  KENTUCKY 

"£atdsLtov  Jiwiwrfiylsu  'fyhsuaioAL  {Radio  Uoiol, 
QovsJiinq^  Mul  fcnlbiSL  Jhi- Slain  " 


Page  50    •    August  9,  1954 


Broadcasting   •  Telecasting 


JUMPS  THE  CLOCK 


Station  WEPM  is  a  250-watter  at  Martins- 
burg,  nestled  in  the  high  hills  of  West  Vir- 
ginia's eastern  panhandle.  It  is  within  listening 
distance  of  nearby  metropolitan  centers. 

Even  so,  General  Manager  C.  Leslie  Gol- 
liday  had  been  able  to  build  an  attractive 
and  faithful  local  audience  for  his  AP  news- 
casts. Only  one— the  15-minute  spot  at  8 
p.m.— failed  to  attract  regular  sponsorship. 
Prospects  were  quick  to  point  out  that  the 
majority  of  Martinsburg  listeners  tuned  in 


to  a  more  powerful  out-county  station  at 
that  time. 

Golliday  did  some  high-wattage  thinking 
and  arrived  at  this  solution:  He  moved  the 
program  ahead  15  minutes,  got  the  jump 
on  the  "foreign"  competition,  captured  the 
local  audience,  sold  the  program. 

That  was  four  years  ago.  The  program  is 
still  sold.  Sponsor  is  happy  because  Martins- 
burg folks  listen  to  the  early  evening  news 
BEFORE  the  "city  station"  gives  it  to  them. 


If  your  station  is  not  yet  using  Associated 
Press  service,  your  AP  Field  Represent 
tative  can  give  you  complete  information. 
Or  write— 


Says  Manager  Golliday: 
"By  jumping  the  clock  15 
minutes,  we  were  able  to 
obtain  —  and  hold  —  a 
steady  sponsor.  Listeners 
realize  there's  no  more  de- 
pendable news  than  AP 
news.  Thanks  to  AP,  we 
have  news  events  in  hand 
as  quickly  as  even  the  big- 
gest station  in  the  country." 


Those  who  know  famous  brands . . . 
know  the  most  famous  brand  in  news  \sJP 


Broadcasting 


Telecasting 


August  9,  1954    •    Page  51 


write  at  least  a  portion  of  these  time  costs 
through  arrangements  for  advertising  in  good 
taste  to  be  presented  with  due  discretion  at 
times  and  in  circumstances  fully  acceptable 
to  those  officials  in  charge  of  the  conventions 
and  hearings. 

The  reaction  of  the  public  to  this  initiatory 
venture  into  this  kind  of  reporting  was  ex- 
ceptionally favorable  and  there  were  no  ad- 
verse reactions  of  any  moment  to  the  adver- 
tising techniques  employed  nor,  indeed,  to  the 
propriety  of  the  utilization  of  the  same  method 
of  supporting  a  broadcast  to  which  the  Amer- 
ican public  has  become  accustomed  over  the 
years.  Least  of  all  were  there  reactions  of  a 
kind  as  to  suggest  any  improper  collusion  be- 
tween the  advertisers  who  paid  for  the  air 
time  costs  and  the  people  responsible  for  the 
carrying  on  of  the  public  business  which  was 
featured  in  the  radio  and  television  coverage. 

There  are  three  general  approaches  to  the 
policy  question  of  reporting  Senate  business  by 
radio  and  television  expressed  in  resolutions 
now  before  your  Committee.  They  are,  first, 
out  and  out  prohibition  of  all  televising  of  any 
part  of  any  hearing  or  other  proceeding  (S. 
Con.  Res.  86);  second,  permission  to  broadcast 
by  radio  and  television  sessions  of  hearings 
with  the  Committee  chairman  being  charged 
with  the  duty  of  seeing  to  it  that  "the  various 
communication  devices  and  instruments  do  not 
unreasonably  distract,  harass,  or  confuse  the 
witness  and  interfere  with  his  presentation." 
A  further  specification  provides  that  "No  wit- 
ness shall  be  televised,  filmed,  or  photographed 
during  the  hearing  if  he  objects  on  the  ground 
of  distraction,  harassment,  or  physical  handi- 
cap" (S.  Res.  256);  and,  third,  a  prohibition 
of  any  commercial  sponsorship  of  radio  or 
television  coverage  of  proceedings  before  any 
Senate  committee  (S.  Res.  249). 

With  respect  to  the  first  approach,  that  of 
banning  all  television  reporting  of  Senate  pro- 
ceedings, the  industry,  of  course,  is  opposed 
to  any  such  ruling  on  the  ground  that  it  would 
be  patently  discriminatory,  and  a  partial  abridg- 
ment of  freedom  of  speech  and  of  the  press. 
Granting  an  open  hearing  with  access  given  to 
reporters  for  other  mass  media,  it  would  be 
unfair,  unsound  and  against  the  public  interest 
to  bar  television  reporting. 

Public  Interest  Consideration 

There  is  considerable  merit  to  the  primary 
provision  of  the  second  approach,  namely  af- 
fording equal  access  for  coverage  of  the  hear- 
ings to  the  various  means  of  communication, 
subject  to  the  physical  limitations  of  the  hear- 
ing room  and  consideration  of  the  physical 
comfort  of  the  committee  members,  staff  and 
witnesses.  We  would  suggest  that  the  important 
interest  of  the  general  public  whose  first-hand 
impressions  can  be  gained  only  through  the 
microphones  and  cameras  of  radio  and  tele- 
vision should  also  be  evaluated  in  any  such 
consideration. 

The  secondary  provision  of  S.  Res.  256 
which  states,  "No  witness  shall  be  televised, 
filmed,  or  photographed  during  the  hearing 
if  he  objects  on  the  ground  of  distraction,  har- 
assment, or  physical  handicap,"  troubles  us  a 
great  deal. 

It  is  our  judgment  that  any  ruling  such  as 
this  would  inevitably  break  down  of  its  own 
weight  in  actual  application  and,  in  addition, 
it  again  raises  the  discrimination  aspect.  It 
would  seem  artificial  to  surround  the  testi- 
mony of  a  witness  in  a  public  proceeding  with 
a  cloak  of  partial  immunity  from  full  report- 
ing by  one  mass  medium  while  expressly  pro- 
viding full  reporting  opportunity  to  others. 

The  third  method  of  regulation  of  broad- 
casting Senate  proceedings  by  forbidding  their 

Page  52    •    August  9,  1954 


commercial  sponsorship  appears  to  be  an 
oblique  approach  to  the  desired  objective  of 
the  resolution's  author  to  ultimately  do  away 
with  any  radio  or  television  coverage  of  Senate 
proceedings.  [S.  Res.  249,  introduced  by  Sen. 
Wallace  F.  Bennett,  R-Utah.] 

Our  rather  loose  use  of  the  term  "sponsor- 
ship" has  already  created  considerable  con- 
fusion in  the  public  mind.  The  suggestion 
that  the  proceedings  of  the  Senate  of  the  United 
States  would  be  "for  sale"  if  sponsors  were 
permitted  to  underwrite  costs  for  time  and 
facilities  for  broadcasting  is,  I  think,  an  un- 
justified one. 

As  previously  noted,  broadcasters  have  pub- 
licly demonstrated  their  ability  to  serve  the 
people  with  radio  and  television  broadcasts  of 
great  public  events  which  feature  commercial 
sponsorship  of  the  time  on  the  air  without  dis- 
tracting from  the  dignity  of  the  event,  or  com- 
promising the  amenities  of  the  occasion. 

In  this  connection.  I  should  like  to  proffer  the 
services  of  the  industry  to  this  Committee  for 
the  purpose  of  working  out  satisfactory  ways 
and  means  of  surrounding  the  commercial 
sponsorship  policy  with  appropriate  safeguards 
to  make  sure  that  the  integrity  of  the  Senate 
is  not  affected  and  that  the  people  are  served 
with  increasing  opportunities  to  be  informed 
about  their  government  and  its  operations.  An 
advisory  committee  could,  no  doubt,  render 
great  service  in  this  regard. 

COSTELLO  OF  THE  GALLERIES: 

My  purpose,  as  a  representative  and  spokes- 
man for  working  journalists  covering  activities 
of  Congress,  is  to  oppose  the  adoption  of  Senate 
Resolution  249  and  any  similar  regulation  or 
legislation  which  would  impose  permanent  and 
sweeping  restrictions  on  the  use  of  radio  and 
television  equipment  in  reporting  the  activities 
of  Congress. 

It  is  true  that  the  advent  of  radio  and  televi- 
sion has  created  certain  technical  problems. 
Correspondents  with  Congressional  assignments 
would  however  quarrel  with  attempts  to  solve 
these  problems  by  any  kind  of  permanent  exclu- 
sion act;  we  feel  rather  that  a  proper  solution 
is  to  install  up-to-date  facilities,  using  all  the 
know-how  in  the  radio  industry,  and  thus  solve 
the  problem  by  technological  adaptation  rather 
than  by  a  backward-looking  proscription. 

Essentially,  the  problem  is  technological.  It 
would  seem  that  Congress  instead  of  placing 
obstacles  in  the  path  of  a  new  medium  of  com- 
munication would  do  better  to  eliminate  the 
problem  by  resorting  to  a  modern  technological 
solution. 

In  the  case  of  a  witness  who  has  been  sub- 
poenaed, usually  by  an  investigating  committee, 
it  is  perhaps  proper  to  ask  whether  microphones 
and  cameras  really  impair  his  ability  to  testify. 
Many  persons,  especially  lawyers,  honestly  be- 
lieve that  the  presence  of  lights  and  cameras  is 
psychologically  unfair  to  a  witness.  Certainly 
no  one  in  radio  or  television  news  wants  to 
jeopardize  the  rights  of  any  individual. 

Two  principal  arguments  are  advanced  by 
those  who  would  bar  radio  and  television  from 
public  hearings.  First,  they  contend,  the  micro- 
phones, kleig  lights,  and  flash  bulbs  make  the 
witness  nervous.  Second,  they  complain,  a 
circus  atmosphere  can  be  created  by  tempting 
the  participants  to  ham  up  their  performances 
for  the  benefit  of  the  television  audience. 

This  second  argument  is  too  trivial  to  warrant 
much  comment. 

The  charge  that  the  physical  set-up  distracts 
a  witness  can  best  be  examined  by  considering 
the  operation  of  the  various  communications 


systems.  At  an  important  hearing,  representing 
the  press,  there  are  perhaps  a  hundred  reporters, 
whispering,  coughing,  scraping  their  chairs, 
sending  and  receiving  messages,  and  occasion- 
ally moving  to  and  from  their  long  tables.  No 
one  suggests  that  they  should  be  eliminated,  or 
even  restricted  in  number.  By  contrast,  radio 
requires  merely  a  single  microphone  in  front  of 
the  witness  and  half  a  dozen  microphones  at 
the  committee  table.  The  microphones  are  un- 
obtrusive and  their  number  is  limited  because 
networks  and  stations  pool  their  coverage;  they 
take  turns  in  recording  the  proceedings,  and 
thus  obviate  the  need  for  a  forest  of  mikes  and 
a  bevy  of  technicians.  Often,  in  the  larger 
committee  chambers,  radio  mikes  are  placed 
beside  those  of  the  public  address  system,  and 
attract  no  attention  whatever. 

In  the  case  of  television,  live  coverage  of  a 
hearing  normally  requires  two  or  three  cameras, 
one  focused  on  the  committee  table  and  one  on 
the  witness.  This,  too,  is  a  pool  operation. 
Moreover,  the  cameras  are  silent  and  their  light- 
ing requirements  are  moderate;  in  some  in- 
stances, Congressional  hearings  have  been  tele- 
vised without  the  introduction  of  any  additional 
lighting,  although  this  meant  a  sacrifice  in 
picture  quality. 

There  is  a  simple,  permanent  solution,  provid- 
ing equality  for  all  media  and  guaranteeing 
dignity  and  composure  at  all  televised  Senate 
hearings.  Let  the  caucus  rooms  and  other  rooms 
large  enough  for  hearings  be  remodeled,  with 
reporters  placed  in  a  balcony  or  mezzanine  and 
with  radio  and  tv  broadcasters  and  photog- 
raphers housed  in  special  booths.  In  suitable 
quarters,  their  presence  would  scarcely  be 
noticeable.  This  system  is  already  operating 
effectively  in  the  new  United  Nations  building 
in  New  York.  It  permits  a  quiet,  dignified 
session,  without  any  restrictions  on  newsmen 
and  without  noise,  lights  or  bustle  to  distract 
the  delegates. 

It  should  be  recognized  that  this  building — 
where  most  hearings  are  held — is  a  19th  century 
structure  which  is  no  longer  functional.  The 
problem  of  modernization  needs  to  be  attacked 
scientifically. 

Compare  [these  quarters]  with  the  existing 
facilities  at  the  United  Nations  assembly  cham- 
ber, where  special  lights  are  built  into  walls 
and  ceilings,  and  wired  with  controls  to  turn  on 
automatically  when  cameras  start.  Is  there  any 
reason  why  Congress,  with  all  its  power  and 
resources,  should  not  be  able  to  engage  the 
country's  best  lighting  engineers  to  design  an 
equally  effective  system? 

We  feel  it  is  not  enough  to  protest  against 
the  adoption  of  Senate  Resolution  249.  We 
should  go  further  and  recommend  measures  for 
even  fuller  coverage  of  Congressional  activities. 

BENNETT  WEAKENING? 

SEN.  WALLACE  BENNETT  (R-Utah),  author 
of  the  measure  to  prohibit  sponsorship  of  radio- 
tv  coverage  at  hearings,  said  he  hopes  Congress 
and  television  broadcasters  can  work  out  a 
program  for  getting  along  with  one  another. 

Appearing  briefly  at  the  hearing  Wednesday, 
Sen.  Bennett  said  he  and  NARTB's  Mr.  Hardy 
plan  to  continue  their  own  discussions  of  the 
problem.  He  said:  "If  I  have  weakened  at  all, 
it  is  to  the  extent  that  if  the  industry  can  dem- 
onstrate its  ability  to  operate  .without  the  bad 
effects  that  television  has  had  on  hearings  in 
the  past,  I  would  consider  that  a  step  forward." 

He  said  he  still  fears  the  pressures  that  could 
be  created  by  commercial  sponsorship  and  the 
possibility  politicians  and  sponsors  might  use 
the  combination  to  further  their  own  ambitions. 

Broadcasting   •  Telecasting 


Big  Power 
Big  Coverage  4 


The  best  Television 
Buy  in  the  Southwest 


a 


Big  Market 


M4. 


MIA 


Big  State  of  TEXAS 


Circles  on  map  below  show  economi- 
cal and  effective  way  to  secure  tele- 
vision coverage  where  80%  of  Texas 
folks  live. 


Serving  a 
Million  Folks 

in 

WACO-TEMPLE 

and 

ALL  CENTRAL  TEXAS 
"A  Billion  Dollar  Market 

^ro^  CHANNEL  6 

KCEN  -TV 

Studios  and  Transmitter  at  Eddy,  Texas  —  Phone  PR-3-6868  —  Temple 
Business  Office:  Temple,  Texas  Phone  3-1 846  —  Waco 

TWX  — Eddy  4-8486 


TALLEST  TOWER 
IN  TEXAS 
South  of 
Oklahoma 
830  Feet  Above 
Average  Terrain 


INTERCONNECTED 

Best  in  Shows  •  Tops  in  Programing 

Owned  and  operated  by  the  Bell  Publishing 
Company;  represented  by  George  P.  Holling- 
bery,  national  representative;  Clyde  Melville 
Company,  Texas  representative. 


Broadcasting 


Telecasting 


August  9,  1954    •    Page  53 


IT'S  OFFICIAL:  TV  WILL  GET 
SWEEPING  INQUIRY  BY  SENATE 

Committee  communications  specialist  will  serve  on  special  investi- 
gation staff  along  with  Republican  majority  counsel  and  Democratic 
minority  co-counsel.  Bricker  to  offer  majority  post  to  Jones. 


FULL  SCALE  Senate  investigation  of  tele- 
vision broadcasting,  including  network  prac- 
tices, uhf.  FCC  activities  and  other  subjects, 
became  official  last  week — thus  bearing  out 
reports  which  have  been  current  for  the  last 
month  [B*T,  July  5  et  seq.]. 

Sen.  John  W.  Bricker  (R-Ohio),  chairman 
of  the  Senate  Commerce  Committee — the  Con- 
gressional watchdog  over  broadcasting  matters 
— formally  announced  the  probe  to  his  col- 
leagues on  the  committee  last  Wednesday.  He 
also  stated  that  he  intended  offering  the  posi- 
tion of  majority  counsel  for  the  investigation 
staff  to  Robert  F.  Jones,  former  Ohio  con- 
gressman and  from  1947  to  1952  an  FCC 
commissioner. 

In  an  interview  with  B»T,  the  Ohio  senator 
acknowledged  that  the  tv  probe  may  look  into 
such  other  matters  as  program  resources  and 
practices,  intercity  connection  charges,  patents, 
and  other  aspects  of  tv  broadcasting. 

He  warned,  however,  that  until  the  special 
staff  is  named  and  its  members  have  a'  chance 
to  confer  together  and  with  him,  the  direction 
that  the  study  may  take  cannot  be  determined. 

He  added  that  he  viewed  the  investigation 
as  a  continuance  of  the  Potter  subcommittee 
hearings  [B*T,  May  24  et  seq.],  "which  brought 
some  of  the  problems  of  uhf  to  light  but  came 
up  with  no  basic  solutions." 

He  said  he  expected  the  special  staff  to  re- 
port its  recommendations  to  the  full  committee 


in  January,  at  the  start  of  next  Congress. 

Sen.  Bricker  told  the  Democratic  members 
of  his  committee  that  they  could  appoint  a 
"co-counsel"  to  represent  the  minority. 

Third  member  of  the  special  investigation 
staff  will  be  Nicholas  Zapple,  committee  com- 
munications specialist,  it  was  learned. 

Mr.  Jones,  who  is  now  in  private  law  prac- 
-tice  with  the  Washington  firm  of  Scharfeld, 
Jones  &  Baron,  saw  Sen.  Bricker  Thursday 
morning.  It  was  understood  that  he  was  offered 
the  post,  but  before  it  could  be  discussed  fully, 
Sen.  Bricker  was  called  away.  A  further  meet- 
ing was  planned,  it  was  learned. 

Mr.  Jones  refused  to  comment  on  his  meet- 
ing with  the  Commerce  Committee  chairman, 
declaring  he  had  "nothing  to  say"  to  all  ques- 
tions regarding  his  appointment  or  the  probe. 

In  his  congressional  days,  from  1939  to  1947, 
Mr.  Jones  earned  a  reputation  as  a  budget- 
conscious  member  of  the  House  Appropriations 
Committee.  During  his  five  years  at  the  FCC, 
the  Ohioan  displayed  a  militant  opposition  to 
network  practices  and  to  large,  multiple-station 
owners.  He  was  a  principal  in  the  bitter  color 
fight,  and  scathingly  denounced  the  Sixth  Report 
and  Order  following  the  tv  freeze  as  a  "Frank- 
enstein" in  its  inequality  between  uhf  and  vhf 
requirements. 

Just  who  the  Democratic  members  of  the 
committee  have  in  mind  as  minority  repre- 


SOUTHWEST  VIRGINIA'S  I'lOStee/l  RADIO  STATION 


This  is  our  31st  year  of 
SOUND  SELLING  to  Roanoke 
and  Western  Virginia 

•  26  County  Coverage  with  a  WEEKLY  audience  of  118,- 
560  families,  — 

a  DAILY  audience  of  92,070  families. 

•  All  week  long,  day  or  night,  WDBJ's  share  of  tuned-in 
Roanoke  audience  averages  51  to  59%.  Average  tune-in: 
7  a.m.  to  8  p.m. — 24.9%;  8  p.m.  to  11  p.m. — 19.4% 

•  About  25%  of  Virginia's  Retail  Sales  are  made  in  the 
WDBJ  area. 

•  An  affiliate  of  the  CBS  Radio  Network  for  almost  25 

years. 

May  we  recommend  your  product  to  our  friends? 

Sources— A.  C.  Nielsen  Co.  and  Pulse  of  Roanoke 


sentative  on  the  special  staff  could  not  be  I 
ascertained.   It  was  understood  that  they  were  \ 
awaiting  announcement  of  the  majority's  ap- 
pointment before  determining  their  candidate. 

Among  the  names  mentioned  for  the  Demo- 
cratic nominee  were  the  following — none 
pfficially:  former  FCC  Chairman  James  Law- 
rence Fly,  former  FCC  General  Counsel  Telford 
Taylor,  former  Commerce  Committee  com-  j 
munications  specialist  Edward  Cooper,  former 
FCC  Comr.  E.  K.  Jett,  former  FCC  Assistant 
General  Counsel  Harry  Plotkin. 

Sen.  Edwin  C.  Johnson  (D-Colo.),  senior  | 
Democrat  on  the  Commerce  Committee,  told  ' 
B«T  he  had  someone  in  mind,  but  refused  to 
name  him. 

Bertram  O.  Wissman,  Commerce  Committee  ' 
chief  clerk,  said  in  announcing  Mr.  Zapple's  I 
position  Thursday  that  he  had  been  advised  by  j 
Sen.  Bricker  that  the  tv  study  would  be  under 
the  general  coordination  of  Mr.  Zapple.   The  1 


MR.  JONES 

Senator  felt,  Mr.  Wissman  said,  that  since  it 
will  be  Mr.  Zapple's  responsibility  to  advise 
the  committee  during  and  after  the  investiga- 
tion, he  should  be  the  probe  coordinator. 

The  38-year-old  Mr.  Zapple  became  commu- 
nications specialist  for  the  Commerce  Com- 
mittee in  1951,  succeeding  Mr.  Cooper  who 
became  an  assistant  to  then  Majority  Leader 
Sen.  Ernest  W.  McFarland  (D-Ariz.).  Mr. 
Cooper  is  now  television  executive  of  the  Mo- 
tion Picture  Assn. 

A  native  of  Jersey  City,  N.  J.,  Mr.  Zapple 
attended  New  York  U.,  and  was  graduated  from 
the  John  Marshall  College  of  Law,  Seton  Hall 
U.,  Jersey  City,  in  1941.  He  volunteered  for 
the  Coast  Guard  as  an  enlisted  man  in  World 
War  II,  received  a  commission  following 
officers'  training  and  served  as  a  lieutenant 
(s.g.)  in  the  Aleutian  Islands  and  the  North 
Pacific  during  the  war.  In  1945,  he  became  a 
trial  attorney  for  the  Civil  Aeronautics  Board, 
and  in  1949  joined  the  Senate  Commerce  Com- 
mittee as  counsel  in  the  airline  investigation. 

In  other  areas  of  the  Congressional  tv  picture, 
it  was  determined  that  Sen.  Bricker's  move 
precluded  some  of  the  activities  planned  pre- 
viously by  Sen.  Potter.  These  were  the  appoint- 
ment of  an  ad  hoc  committee 'of  communica- 
tions experts  to  advise  on  a  solution  to  the  uhf 
problem  and  a  subcommittee  report  on  the  uhf 
problem  for  the  guidance  of  the  FCC  (dealing 
with  directional  antennas,  boosters  and  satellites, 
de-intermixture  of  uhf  and  vhf  in  mixed 
markets,  etc.). 

Sen.  Potter  acknowledged  that  these  moves 


■  ■  ■  Bjj^t  ■  Established  1924  .  CBS  Since  1929 

Ul  I   I    |     AM.  5000  WATTS  .  960  KC 

I  I  H  FM  .  41,000  WATTS  .  94.9  MC 

WW  IF  W0W    ROANOKE,  VA. 

Owned  and  Operated  by  the  TIMES-WORLD  CORPORATION 
FREE  &  PETERS.  INC.,  National  Representatives 


Page  54    •    August  9,  1954 


Broadcasting    •  Telecasting 


CARRYING 
THE 

NBC  BALL 

IN 

GREEN  BAY 
PACKER-LAND 


Exclusive   NBC   for   Green   Bay-land,   Fox  River 
Valley  and  Upper  Michigan. 

115,000  Watts  to  Dominate 
This    NEW  Market 

The  ideal  complement  io  your  Chicago-Milwaukee 
coverage  without  overlapping  duplication. 


WMBV-TV 


Channel 


710.000  VIEWERS 
WAITING  FOR 
THE 

KICK-OFF 
AUGUST  9 


CLARK,  Inc.  REPRESENTATIVE 

Chicago  -  Minneapolis  -  Los  Angeles  ■  San  Francisco 


Radio-TV  Park 

Marinette,  Wisconsin 

Green  Bay — 508  S.  Quincr 
Whitefish  Bay— 842  E.  Glen  Ave. 


August  9,  1954 


Page  55 


lie** 


.....  radio  is,  ar 
the  basic  communicatio 
of  the  United  States" 


as 


-SI 


and  in  Cincinnati 


George  Farr,  Pres. 

Farr's  Trade  Marts. 


Wm.  J.  Sanning, 
Manager, 

Advertising  & 
Sales  Promotion; 
The  Kroger  Co. 


Appliance  Dealer 

"When  we  opened  our  first  suburban 
store  in  1948,  we  realized  that  we  had 
to  bring  customers  from  a  city  wide  area. 
To  do  this,  we  selected  radio,  and  radio 
has  always  played  a  major  part  in  our 
promotion  plans.  Today,  with  two  large 
suburban  stores,  radio  still  carries  our 
major  advertising  load." 

Public  Utility 

"Radio's  flexibility  and  wide  coverage, 
at  minimum  cost,  enables  us  to  focus  our 
messages  on  the  largest  possible  audi- 
ence. Radio  has  also  served  us  com- 
pletely in  emergencies  which  necessitate 
our  reaching  all  customers  quickly.  Radio 
has  been  able  to  do  this,  when  called  on, 
almost  on  an  instant's  notice." 

Supermarket  Chain 

"In  planning  our  advertising  programs 
for  stores  in  many  markets,  we  have 
found  by  test,  that  radio  is  as  necessary 
for  our  continued  growth  as  any  other 
medium,  and  we  use  radio  to  create 
sales  and  store  traffic.  Radio  continues 
to  have  a  place  in  our  advertising  plan- 
ning." 


E.  R.  Keller, 
Adv.  Dir. 

Cincinnati  Gas 
&  Elec.  Co. 


and  in  the  South,  Radio  is  WCKY 
823,530  homes  in 
13  Southern  States 
are  nightly  listeners  to 
WCKY 


WCKY 


ON     THE     AIR  EVERYWHERE 


TWEr 


y 


II  remain 
edium 


From  a  talk  by  Acfg.  FCC  Chmn. 
Rose/  H.  Hyde,  before  the  NARTB 
Convention,  May  1954 


ladio  is  WCKY 


Don  Jacobs, 
Manager 

Bond  Clothes. 


Automotive  Dealer 

"As  Cincinnati's  largest  retailer  of  Lin- 
coln and  Mercury  cars,  we  have  found 
that  the  use  of  radio  is  effective  for  us, 
in  bringing  into  our  showrooms,  live 
prospects  for  new  and  used  cars.  Care- 
ful selection  of  time,  enables  us  to  reach 
a  maximum  of  the  type  of  prospects  we 
want." 

Retail  Clothes 

"Bond's  in  Cincinnati  has  a  continuous 
record  of  daily  radio,  going  back  a  good 
many  years.  In  that  period,  Bond's  sales 
have  grown  tremendously,  and  we  feel 
that  our  carefully  selected  radio  news 
periods  have  helped  materially  in  hold- 
ing old  customers  and  winning  new 
ones." 

Appliance  Distributor 

"Many  of  our  dealers  have  found  certain 
phases  of  radio  advertising  very  effec- 
tive in  advertising  Philco  and  Easy  pro- 
ducts." 


Howard  Hively, 
Pres. 

Howard  Hively  Inc. 


Carl 
Clinkenbeard, 

General  Sales 
Mgr. 

Tri-State  Distr. 
Co. 


Call  collect  Tom  Welstead 
Eastern  Sales  Manager 
53  E.  51st  St.,  New  York  City 
Phone:  Eldorado  5-1127 
TWX  Ny  1-1688 
or 

C.  H.  "Top"  Topmiller 
WCKY  Cincinnati 
Phone:  Cherry  6565 
TWX:  Ci  281 


Y-FOUR     HOURS     A  DAY 


SEVEN    DAYS    A  WEEK 


I'M  JOE  FLOYD... 


They're  the  folks  who  make  up 
the  rich  four-state  money  belt,* 
of  which  Sioux  Falls  is  the  hub. 
They're  good  spenders — and 
always  have  been — simply 
because  they  have  the  where- 
withal to  spend  (way  above  the 
national  average).  They  like 
better  things  .  .  .  and  they  look 
and  listen  to  KELO  (TV  and 
Radio)  to  tell  them  what  those 
better  things  are.  Want  to  meet 
these  brand-buying  folks  over 
a  store  counter?   KELO  will 
introduce  you  to  them — 
convincingly! 

*  Husky  sections  of 

South  Dakota,  Minnesota, 
Iowa,  Nebraska 


KELOv 


Channel  11  -  Sioux  Falls,  S.  D. 

JOE  FLOYD,  President 

NBC  (TV)  PRIMARY 
ABC  •  CBS  •  DUMONT 

NBC  (Radio)  Affiliate 


GOVERNMENT 


had  been  taken  out  of  his  hands  by  the  Bricker 
probe,  but  said  there  were  two  actions  he  was 
still  working  on. 

These  were  (1)  an  attempt  to  persuade  the 
Department  of  Justice  to  permit  tv  manufac- 
turers to  agree  to  produce  nothing  but  all- 
wave  tv  receivers  and  (2)  to  follow  up  on  the 
$7  tax  credit  to  those  manufacturers  making 
uhf  sets  which  the  Senate  Finance  Committee 
was  persuaded  to  add  to  the  Internal  Revenue 
Code  amendment  (HR  6440).  This  was  done 
largely  at  the  insistence  of  Sen.  Johnson,  who 
is  also  a  member  of  the  Finance  Committee. 

Sen.  Potter  said  he  had  been  in  corre- 
spondence with  the  Justice  Department,  but  had 
not  been  able  to  get  the  proper  responses  to 
warrant  calling  a  meeting  of  tv  manufacturers. 
He  said  he  was  hoping  to  get  a  more  favorable 
attitude  when  Stanley  N.  Barnes,  assistant 
attorney  general  in  charge  of  the  anti-trust 
division,  returned  to  the  city. 

Path  of  the  tax  bill  is  uncertain.  Senate 
consideration  was  due  on  calendar  call  Satur- 
day, if  the  upper  house  finished  with  the  farm 
bill  by  then.  If  the  farm  bill  was  still  under 
consideration  Saturday,  the  Senate  leadership 
planned  to  call  up  the  calendar  bills  today 
(Monday). 

Following  passage  by  the  Senate,  the  bill 
goes  to  the  House  Ways  and  Means  Com- 
mittee. There  is  no  present  plan  to  consider 
this  bill,  committee  staff  personnel  said  last 
week. 

Congress  is  rushing  towards  an  Aug.  14  ad- 
journment. It  was  doubted,  in  many  quarters, 
whether  the  House  committee  will  be  able  to 
act  on  this  tax  bill  in  that  time.  However, 
with  the  possibility  that  Congress  may  remain 
in  session  for  Senate  action  on  the  McCarthy 
censure  motion,  it  was  thought  that  the  House 
mieht  be  able  to  move  on  the  bill. 

The  Senate  Finance  Committee's  report  on 
HR  6440  specifies  that  the  $7  credit  against 
the  10%  excise  tax  on  tv  receivers  applies  only 
to  sets  "capable  of  receiving  all  uhf  channels." 


MR.  ZAPPLE 

In  another  paragraph  the  Senate  committee 
said  that  the  credit  is  to  be  available  "only  if 
the  television  set  .  .  .  is  equipped  with  an  all- 
channel  uhf  tuner  as  distinguished  from  the 
so-called  strip  tuners  capable  of  receiving  only 
certain  of  the  uhf  channels.". 

This  specification  that  the  credit  only  goes 
to  those  manufacturing  receivers  capable  of 
covering  the  entire  uhf  tv  band  has  aroused 
vigorous  opposition  in  some  elements  of  the  tv 
manufacturing  industry.  Manufacturers  who 
use  strips  in  their  tv  receivers  under  the  lead 
of  Standard  Coil  Products  Co.,  are  actively 
working  to  induce  the  Senate  to  change  that 
wording  to  permit  the  credit  to  be  applied  to 
strip-tuner  receivers  also. 

Unknown  at  the  present  time  is  whether  the 
tv  probe  will  be  conducted  as  a  public  hearing 
or  more  quietly  as  a  staff  "study."  Pending 
the  official  appointments  of  members  of  the 
three-man  staff,  conjecture  is  considered  point- 
less, it  was  agreed  by  observers  close  to  the 
subject. 

It  was  generally  understood,  however,  that 
the  special  staff  would  not  confine  itself  to 
Washington,  but  would  probably  sit  in  New 
York,  and  possibly,  in  Chicago  and  Hollywood. 

The  Commerce  Committee  has  about  $90,000 
left  of  its  initial  $115,000  appropriation  for 
special  studies  in  the  fields  for  which  it  is 
responsible  (communications,  aviation,  domes- 
tic transportation,  maritime  matters,  fisheries 
and  wildlife).  Of  this  $90,000,  about  $15,000 
to  $20,000  has  been  committed,  it  was  learned. 
This  leaves  from  $70,000  to  $75,000  available 
for  the  tv  probe — and  for  the  committee's 
scheduled  investigations  of  automobile  distri- 
bution practices  and  the  Washington  air  trans- 
portation facilities  problem. 

There  are  also  sufficient  funds  to  permit  the 
special  tv  staff  to  hire  additional  personnel  if 
needed,  it  was  understood. 

Genesis  of  the  tv  probe  by  the  Commerce 
Committee  is  Sen.  Bricker's  bill  (S  3456),  intro- 
duced three  months  ago,  to  authorize  the 
FCC  to  regulate  networks,  the  same  as  it  does 
stations  [B«T,  May  17]. 

At  that  time,  Sen.  Bricker  said  that  there 
was  "reason  to  believe  that  many  of  these 
failures  [uhf  stations  which  had  given  up 
grants]  are  due  to  the  fact  that  the  stations 
were  denied  programs  by  the  networks."  He 
also  said  that  "networks  have  grown  to  dom- 
inate the  broadcast  field  .  .  .  [and]  the  ability 
of  an  individual  station  to  obtain  network 
programming  too  often  determines  whether 
that  station  lives  or  dies." 


Mistaken  Identity 

WHEN  Sen.  John  W.  Bricker  (R-Ohio) 
told  the  Senate  Commerce  Committee, 
of  which  he  is  chairman,  that  he  had 
Robert  F.  Jones  in  mind  to  act  as  ma- 
jority counsel  in  the  probe  of  tv  net- 
works. Sen.  Frederick  G.  Payne  (R-Me.) 
became  agitated. 

As  soon  as  the  meeting  was  over.  Sen. 
Payne  began  expostulating  with  the  Ohio 
senator.  He  was  overheard  to  say, 
"John,  you  can't  appoint  that  man  .  .  . 
Margaret  .  .  .  McCarthy  .  .  .  too  young 

Sen.  Bricker,  in  turn,  was  startled. 
"No,  no,"  he  said,  "he's  a  former  Con- 
gressman from  my  state.  He  was  pros- 
ecuting attorney  for  Lima  County  when 
I  was  state  attorney  general.  He  was 
a  commissioner  on  the  FCC." 

Sen.  Payne  looked  puzzled  for  a  min- 
ute, then  brightened.  "Oh,"  he  said, 
"that's  all  right.  For  a  minute  I  thought 
you  meant  that  young  man  who  ran 
against  Margaret  [Sen.  Margaret  Chase 
Smith  (R-Me.)]  in  the  primary." 

The  man  who  ran  against  Sen.  Smith 
in  the  June  21  GOP  primary  in  Maine 
was  Robert  L.  Jones,  former  administra- 
tive assistant  to  Sen.  Charles  E.  Potter 
( R-Mich. )  but  dismissed  after  a  break 
with  Sen.  Potter,  and  presumed  protege 
of  Sen.  Joseph  R.  McCarthy  (R-Wis.). 


Page  58    *    Aiigiisc.9,  1954 


Broadcasting    •  Telecasting 


MS  p 


BIG  MIKE  THE  BIG  SALESMAN ! 


Big  Mike  gets  around!  .  .  .  and  he  gets  results!  Car- 
tooned he  appears  regularly  in  the  trade  papers 
telling  Nebraska's  industry  story.  In  the  person  of 
Thomson  Holtz,  he  is  seen  and  heard  by  thousands 
daily  as  he  travels. from  good  job  to  good  job  in  his 
little  car.  Big  Mike  is  proud  of  the  attention  he  is 
receiving  from  coast  to  coast  .  .  .  proud  of  the  awards 
that  have  come  his  way.  But  more  important,  he's 
proud  of  the  day-to-day  story  of  results  he  is  getting 
for  his  advertisers.  KFAB-Big  Mike  is  constantly 
building  success  stories.  He  likes  to  talk  to  people  .  .  . 
and  he  would  like  to  tell  'em  about  your  product  or 
service.  When  he  tells  'em  ...  he  sells  'em.  That's 
what  you'll  find  out  when  you  pick  up  one  of  the 
current  availabilities  on  KFAB.  Talk  it  over  with 
Free  &  Peters  ...  or  lend  an  ear  to  General  Manager 
Harry  Burke. 


Big  Mike  is  the  physical  trademark  of  KFAB, 
Nebraska's  most  powerful  station. 


KFAB 


•°00  WATTS  QMAHA  BASIC  CBS 


Bricker  Stirs  Little  Hope 
Among  Uhf  Industry  Group 

SEN.  BRICKER'S  move  into  the  tv  picture 
caused  a  pall  of  gloom  to  descend  on  uhf 
operators  who  had  been  banking  heavily  on 
succor  from  the  Potter  subcommittee. 

In  a  heavily  dejected  letter  to  uhf  operators, 
mailed  early  last  week,  Harold  H.  Thorns  and 
Fred  Weber,  chairman  and  vice  chairman,  re- 
spectively, of  the  Uhf  Industry  Coordinating 
Committee,  said  they  had  learned  that  "no 
sound  relief  is  to  be  forthcoming  now  or  even 
in  the  foreseeable  future." 

They  termed  the  $7  credit  on  the  10%  excise 
tax  on  uhf  receivers  as  "no  solution  and  .  .  . 
ephemeral." 

The  letter  went  on: 

Under  the  circumstance,  we  would  be  remiss 
if  we  did  not  advise  you  that  little  can  now  be 
accomplished  in  behalf  of  the  uhf  industry. 
Neither,  can  we  offer  realistic  hope  that  even 
reasonable  time  will  produce  an  equitable  neces- 
sary solution  to  the  present  proven  disparities 
between  vhf  and  uhf.  .  .  . 

The  letter  closed  with  a  suggestion  that  uhf 
broadcasters  seek  vhf  channels  which  might 
meet  mileage  separation  requirements  through 
the  use  of  new  techniques  and  standards — 
boosters,  satellites,  directional  antennas. 

The  Uhf  Coordinating  Committee  was  estab- 
lished shortly  before  Sen.  Potter  opened  his 
uhf  hearings  to  speak  for  the  uhf  broadcasters. 

Bricker  Affirms  Unit's 
Radio-Tv  Jurisdiction 

SEN.  John  W.  Bricker  (R-Ohio)  let  it  be  known 
last  week  that  his  Senate  Commerce  Com- 
mittee is  not  turning  over  any  of  its  jurisdic- 


tion in  the  radio-tv  field  to  anyone. 

He  also  announced  his  committee  intends 
to  look  into  the  field  of  international  com- 
munications in  the  near  future. 

The  matter  came  up  in  the  Senate  just  be- 
fore that  body  remedied  the  new  Public  Law 
558  (formerly  SJ  Res  96)  providing  for  .a 
study  of  the  U.  S.  overseas  information  program 
and  the  Voice  of  America  with  the  goal  of 
developing  foreign  telecommunications  to  abet 
U.  S.  foreign  policy. 

The  Senate  remedy  for  the  new  law  was 
tacked  on  the  catch-all  supplemental  appropria- 
tions bill  (HR  9936)  in  the  form  of  an  amend- 
ment which  would  provide  immediately  half 
the  $250,000  in  funds  called  for  by  Public  Law 
558  and  extend  the  limit  of  the  new  law's  effect 
from  Dec.  31,  1954,  to  Dec.  31,  1935. 

Last  week  Senate  and  House  conferees  were 
working  out  differences  in  the  catch-all  funds 
bill  after  the  Senate  restored  cuts  made  by 
the  House. 

Sen.  Bricker's  statement  came  up  because 
of  a  House  Foreign  Affairs  Committee  re- 
port accompanying  the  House's  approval  of  the 
global  communications  study  measure.  The 
House  had  held  over  the  bill  from  last  year  after 
its  passage  by  the  Senate  [B«T,  July  27,.  1953]. 
The  House  committee's  report  mentioned 
NARCOM  (North  Atlantic  Relay  Communica- 
tions System),  a  plan  for  relaying  television 
across  the  Atlantic. 

Sen.  Bricker's  statement  last  week  obviously 
was  made  to  remove  any  doubt  that  the  new  law, 
passed  after  approval  by  the  Senate  Foreign  Re- 


lations Committee,  will  have  any  application  to 
any  phase  of  broadcasting  except  VOA  and  U.  S. 
information  activities  overseas. 

An  amendment  offered  by  Sen.  Ed  Johnson 
(D-Colo.)  before  the  bill  passed  the  Senate 
last  year  had  stripped  away  certain  provisions 
of  the  bill,  restricting  its  application  to  VOA 
and  the  U.  S.  overseas  information  program 
[Closed  Circuit,  Aug.  3,  1953]. 

The  new  law,  which  went  into  effect  July  26, 
provides  for  a  nine-man  commission  to  make 
the  study. 

FOUR  NEW  GRANTS 
FOR  TV  PROPOSED 

INITIAL  decisions  proposing  to  grant  four  new 
tv  stations  and  one  proposed  denial  of  a  tv 
bid  were  issued  by  FCC  hearing  examiners 
last  week. 

New  tv  stations  were  proposed  for  Madison, 
Wis.  (ch.  3);  Huntington,  W.  Va.  (ch.  13); 
Detroit  (ch.  50),  and  Grand  Rapids,  Mich, 
(ch.  23).  The  denial  went  to  Desert  Tele- 
vision Co.  for  ch.  13  at  Las  Vegas. 

•  At  Madison,  Wis.,  FCC  Hearing  Ex- 
aminer James  D.  Cunningham  proposed  to  issue 
ch.  3  there  to  Badger  Television  Co.  and  to 
deny  the  competing  bid  of  WISC  there. 

The  examiner  concluded  that  preference 
should  be  given  to  Badger  on  grounds  of  inte- 
gration of  ownership  and  management,  local 
residence  and  participation  in  community  and 
public  service  activity  and  control  of  mass 
media  of  communications. 

Badger  Television  is  a  consolidation  of  WIBA 
Madison,  and  Television  of  Wisconsin  Inc. 

Principal  stockholders  of  Badger  (45%)  are 
the  Madison  Capital  Times  and  Wisconsin 
State  Journal.  Principal  stockholder  of  WISC 
(34.8%)  is  the  Superior  (Wis.)  Evening  Tele- 
gram, which  is  controlled  by  Morgan  Murphy, 
Mr.  Murphy ,  is  director  and  15.2%  stock- 
holder of  WISC;  president  of  Head  of  the 
Lakes  Broadcasting  Co.,  licensee  of  WEBC 
Duluth.  WMFG  Hibbing,  and  WHLB  Virginia, 
all  in  Minnesota,  and  officer  of  WEAU-AM- 
FM-TV  Eau  Claire,  Wis. 

•  For  Huntington,  W.  Va.,  FCC  Examiner 
John  B.  Poindexter  proposed  to  grant  ch.  13 
to  WHTN.  The  initial  decision  was  made 
possible  by  the  withdrawal  last  March  of  the 
competing  application  of  WCMI  and  the  dis- 
missal in  July  of  the  bid  of  WPLH,  both  in 
Huntington.  WHTN  has  agreed  to  reimburse 
WCMI  $12,500  and  WPLH  $25,000  for  ex- 
penses incurred. 

•  For  Detroit,  Mich.,  a  new  tv  station  on 
ch.  50  was  proposed  to  be  granted  to  WJLB  by 
FCC  Examiner  William  G.  Butts.  The  proposed 
grant  was  made  possible  by  the  dismissal  with 
prejudice  of  the  competing  application  of 
Woodward  Broadcasting  Co.  [B»T,  July  12]. 

Dismissal  Asked 

Woodward  petitioned  for  dismissal  of  its 
ch.  50  bid  after  purchasing  ch.  62  WCIO-TV 
for  $100  from  the  UAW-CIO  Broadcasting 
Corp.  of  Michigan  [B*T,  June  21]. 

•  For  Grand  Rapids,  Mich.,  FCC  Examiner 
J.  D.  Bond  proposed  to  grant  ch.  23  to  Penin- 
sula Broadcasting  Co.  The  initial  decision  was 
made  possible  by  the  dismissal  with  prejudice 
of  the  competing  application  of  WGRD  Grand 
Rapids.  WGRD  dismissed  its  bid  in  view  of 
the  testimony  before  the  Senate  Communica- 
tions Subcommittee  on  uhf  [B»T,  July  5]. 

•  For  Las  Vegas,  Nev.,  FCC  Examiner 
H.  Gifford  Irion  proposed  to  deny  the  bid  of 
KRAM  for  a  new  tv  station  on  ch.  13  on  the 
ground  that  was  not  financially  qualified. 


Yes,  indeed.  The  road  always  "curves  to  the 
right"  toward  greater  results  when  you  "ride" 
through  the  pages  of  BROADCASTING  •  TELE- 
CASTING. There's  no  book  in  the  industry  today 
like  old  B»T.  What  your  ad  tells,  it  sells  and  sells 
and  sells.  Little  wonder,  for  its  readers  are  thou- 
sands upon  thousands  of  the  people  who  want 
to  know  more  and  more  about  you.  Tell  'em  in 
BROADCASTING  •  TELECASTINGTjust  see  what 
happens! 


Page  60    •    August  9,  1954 


Broadcasting   •  Telecasting 


ED  M<KENZIE 

c/ean  of  Detroit's  disc  jockeys 

NOW  on  Television 

(WXYZ-TV  Channel  7) 

and  radio  (wxyz) 


Ed  McKenzie's 

record  matinees 

Latest  record  releases  and  all-time  favor- 
ites plus  lively  comments  have  won  a  wide 
following  for  Record  Matinee.  Interviews 
with  famous  names  in  music  (shown:  Teresa 
Brewer)  are  also  featured.  Monday 
through  Friday,  3:00  to  6:15  P.M. 

Participating 

WXYZ  •  RADIO 


rjo 

Mi, 

Broadcasting 


Telecasting 


August  9,  1954    •    Page  61 


LIQUOR  ADV.  BILL 
APPEARS  SHELVED 

Instead  of  reporting  out  Bryson 
measure,  House  committee 
chooses  to  have  subcommittee 
submit  sharp  rebuke  to  broad- 
casters for  excessive  beer  and 
wine  advertising. 

THE  BRYSON  bill  to  prohibit  liquor  adver- 
tising apparently  was  consigned  to  the  scrap 
heap  last  week,  but  there  were  indications  a 
Congressional  rebuke  is  in  store  for  broad- 
casters. 

In  a  Wednesday  executive  session  the  House 
Commerce  Commitee,  instead  of  reporting  out 
the  bill,  authorized  a  subcommittee  which  will 
draft  some  sharp  words  of  censure  about  what 
the  committee  considers  to  be  excessive  beer 
and  wine  advertising  on  radio  and  tv,  it  was 
reported. 

A  second  report,  which  could  not  be  con- 
firmed last  week,  had  it  that  the  subcommittee 
not  only  would  scold  the  industry,  but  also 
might  warn  broadcasters  that  they  have  been 
less  than  cooperative  about  heeding  the  recom- 
mendations of  the  Harris  subcommittee  in  1952 
on  liquor  advertising  and  crime  programs. 

Rep.  Charles  A.  Wolverton  (R-N.  J.),  Com- 
merce Committee  chairman,  had  not  named 
members  of  the  proposed  subcommittee  late 
last  week.  Members  have  been  spurred  by  some 
450  petitions  favoring  the  bill  from  various 
groups,  organizations  and  individuals. 

Rep.  Wolverton  said  Friday  that  the  subcom- 
mittee should  issue  its  report  by  this  Tuesday 
or  Wednesday.  He  said  he  was  not  prepared  to 
announce  members  of  the  subcommittee. 

On  the  matter  of  broadening  the  subcommit- 
tee's report  to  include  remarks  on  radio-tv 
crime  and  violence  programming,  the  Com- 
mittee chairman  said:  "I'm  not  going  to  go  into 
that  until  we  issue  the  report." 

It  was  reported  that  one  likely  choice  for 
the  subcommittee  is  Rep.  Arthur  G.  Klein  (D- 
N.  Y.).  Also  mentioned  was  Rep.  Oren  Harris 
(D-Ark.),  who  headed  the  subcommittee  which 
made  a  six-month  investigation  in  1952  on 
beer  and  wine  advertising  and  on  crime  pro- 
grams and  those  of  low  "moral"  content  on 
radio-tv  [B«T,  May  26,  1952]. 

The  Harris  subcommittee's  report  [B»T, 
Dec.  22,  1952]  recommended  that  the  industry, 
sponsors  and  advertising  agencies  take  "cor- 
rective" action  to  curb  beer  and  wine  adver- 
tising practices  and  crime  and  "immoral"  pro- 
gramming. 

The  report,  which  asked  that  the  group's 
study  be  continued  in  the  83d  Congress,  said 
potential  evils  inherent  in  controls  over  broad- 
casting and  telecasting  might  be  greater  than 
the  evils  they  were  designed  to  remedy. 

It  called  for  both  public  criticism  and  in- 
dustry self-regulation. 

A  Senate  Juvenile  Delinquency  subcommittee 
also  made  a  report  last  week  on  the  effect  of 
crime  and  "horror"  programs  on  children. 

Bill  Guards  FBI  Name 

THE  SENATE  last  week  passed  a  bill  (S  3679) 
to  protect  the  name  of  the  Federal  Bureau  of 
Investigation  or  its  initials,  FBI,  from  commer- 
cial exploitation  by  broadcasts,  telecasts,  motion 
pictures,  plays  and  the  like.  A  similar  bill  is 
pending  in  the  House  [B«T,  July  26]. 


Asks  Interim  Tv 

INTERIM  operation  of  ch.  8  at  Tampa- 
St.  Petersburg  pending  final  ruling  by 
FCC  on  three  competitive  applications 
there  was  suggested  last  week  by  WTSP 
St.  Petersburg.  An  initial  decision  issued 
in  July  1953  recommended  grant  of  the 
bid  of  WFLA-TV  and  denial  of  WTSP 
and  Tampa  Bay  Area  Telecasting  Corp. 
WTSP  pointed  out  further  delays  may 
ensue  through  litigation  of  the  final  ruling 
while  local  pressure  increases  for  another 
tv  service.  Sole  outlet  there  is  ch.  38 
WSUN-TV. 


FCC  Challenges  Court's 
'Party  in  Interest'  Ruling 

DID  the  U.  S.  Court  of  Appeals  in  Washing- 
ton in  its  Camden  Radio  Inc.  decision  mean 
that  anytime  there  is  a  transfer  of  a  broadcast 
property,  any  other  station  in  the  same  com- 
munity has  an  automatic  right  to  be  considered 
a  party  in  interest? 

That  is  the  question  raised  by  the  FCC  in 
a  petition  for  rehearing  submitted  to  the  court 
last  week. 

In  the  Camden  Radio  Inc.  case,  the  court 
ruled  that  the  Commission  erred  when  it  denied 
a  protest  by  KAMD  Camden,  Ark.,  against 
the  transfer  of  daytimer  KPLN  same  city  from 
Leo  Howard  to  D.  R.  James  Jr.  on  the  ground 
that  KAMD  was  not  a  party  in  interest  [B'T, 
July  19]. 

The  Commission's  petition  last  week  said 
that  it  believed  that  the  court's  interpretation 
of  Sec.  310  (b)  of  the  Communications  Act 
was  incorrect.  The  FCC  asked  that  the  court 
reconsider  that  part  of  its  opinion  which  "likens 
the  protest  of  a  transfer  or  assignment  of  a 
construction  permit  to  the  protest  of  the  grant 
of  an  original  construction  permit  in  terms  of 
the  nature  of  the  allegations  of  injury  sufficient 
to  show  standing  as  a  party  in  interest." 

The  FCC  also  said  that  it  "believes  that  the 
existence  of  injury  to  existing  licensees  from 
the  transfer  of  a  construction  permit  depends 
upon  the  facts  of  the  particular  case  and  that 
each  protest  must  be  examined  to  see  if  the 
protestant  is  in  fact  aggrieved  by  the  transfer 
protested." 

If  the  court  is  correct,  the  Commission  said, 
it  will  open  any  and  all  transfer  approvals  to 
protests  by  "a  host  of  parties  who  have  no 
legitimate  interest  but  solely  with  the  purpose 
of  delaying  license  grants  which  properly 
should  be  made." 

Lifetime  Examiner  Jobs 
Favored  by  Senate  Unit 

PROPOSED  Senate  legislation  which  would 
make  FCC  and  other  Government  hearing  ex- 
aminers subject  to  Presidential  appointment 
for  life  at  $14,000  per  year,  instead  of  present 
Civil  Service  status,  was  reported  to  the  Senate 
favorably  Monday  by  the  Committee  on  the 
Judiciary.  It  is  now  oh  the  calendar  for  Senate 
action. 

S  1708,  introduced  by  Sen.  Pat  McCarran 
(D-Nev.),  provides  that  the  President  would 
appoint  some  300  government  hearing  ex- 
aminers "with  the  advice  and  consent  of  the 
Senate."  Their  appointment  would  be  similar 
to  Federal  judgeships  and  they  could  be  re- 


moved only  for  misconduct  in  office,  neglect  i 
of  duty,  or  physical  or  mental  disability. 

The  committee  report  said  the  legislation 
was  urged  by  the  American  Bar  Assn.  earlier 
this  year  with  the  objective  to  achieve  a  com- 
pletely independent  corps  of  hearing  examiners, 
free  of  their  respective  agencies.  Their  ap- 
pointment would  be  free  of  political  patronage, 
it  is  contemplated. 

The  bill  also  provides  that  examiners  could 
be  switched  between  agencies  to  be  used  where 
most  needed.  They  would  not  be  affected  by 
reductions  in  force  or  similar  agency  reorgani- 
zation, but  as  "administrative  judges"  they 
would  be  "subject  in  all  respects  to  the  canons 
and  standards  of  conduct  applicable  to  mem- 
bers of  the  Federal  judiciary." 
1  Existing  hearing  examiners  would  continue 
in  office  until  either  appointed  by  the  Presi- 
dent to  the  new  status  or  replaced,  the  bill 
indicates,  although  it  is  contemplated  that 
those  qualified  would  be  so  appointed. 

"Every  argument  that  could  be  made  against 
Presidential  appointment  of  hearing  examiners 
can  be  made  with  at  least  equal  force  against 
Presidential  appointment  of  federal  judges 
and  justices,"  the  report  said,  "and  yet  that 
system  of  federal  appointment  of  justices  and 
judges  has  worked  out  so  well  that  no  one 
would  think  seriously  of  changing  it.  It  is  the 
view  of  the  committee  that,  far  from  making 
the  appointments  political,  provision  for  Presi- 
dential appointments  with  Senate  confirmation 
is  the  best  way  to  remove  these  hearing  ex- 
aminer jobs  as  far  as  possible  from  politics." 

The  committee  said  it  has  specifically  avoided 
"including  in  the  bill  any  provision  with  re- 
spect to  the  creation  of  an  Office  of  Adminis- 
trative Procedure  which  is  a  matter  being  con- 
sidered at  the  present  time  both  by  the  Presi- 
dent's Committee  on  Administrative  Procedure 
and  by  a  task  force  of  the  Hoover  Commis- 
sion." 

KGUL-TV  Gets  Approval 

Of  Sites  From  Airspace  Group 

WASHINGTON  Airspace  Subcommittee  ap- 
proved two  sites  for  KGUL-TV  Galveston, 
Tex.,  last  week  following  a  turn-down  of  the 
ch.  11  station's  1,200-ft.  tower  at  a  site  four 
miles  northwest  of  Alvin,  Tex.  [B.T.,  Aug.  2]. 

Both  of  the  new  areas  are  4Vi  miles  from 
the  Alvin  site,  and  KGUL-TV  owners  were  ad- 
vised that  there  would  be  no  objection  to  a 
1,200-ft.  tower  anywhere  in  those  two  areas. 
Both  Air  Transport  Assn.  and  Air  Line  Pilots 
Assn.  agreed  to  the  compromise. 

The  two  sites  were  worked  out  by  Civil  Aero- 
nautics Administration  executives  and  Paul  E. 
Taft,  president  of  the  CBS-affiliated  Galveston 
station.  They  were  unanimously  approved  at 
the  Washington  Airspace  Subcommittee  meet- 
ing Aug.  3. 

The  Alvin,  Tex.,  site  was  disapproved  two 
weeks  ago  by  the  Washington  subcommittee 
after  strenuous  opposition  by  ATA  and  ALPA. 
It  had  been  unanimously  approved  by  the 
Fort  Worth  Regional  Airspace  Subcommittee. 

Foreigners  Must  Say  So 

A  BILL  which  would  require  foreign  agents 
to  identify  themselves  when  making  radio  or 
tv  broadcasts  or  in  written  articles  was  reported 
to  the  Senate  last  Monday  by  the  Senate  Judi- 
ciary Committee. 

The  bill  (S  521),  introduced  by  Sen.  Everett 
M.  Dirksen  (R-Ill.)  would  require  such  a  for- 
eign agent  to  identify  his  foreign  principal  and 
himself  in  a  prefacing  statement,  with  a  maxi- 
mum of  $10,000  fine  or  imprisonment  for  viola- 
tion. 


Page  62    •    August  9,  1954 


Broadcasting    •  Telecasting 


to 
S3 


Co 

is 

% 


=3  !3 

tat 


S 

(9 

§ 

Q 


O 


x 


i 
5 


WHAT  TIME 

v  ■  | 

IS  GREEN? 


In  color  television,  the  colors  on  the 
screen  are  determined  in  a  special  way. 
A  reference  signal  is  sent  and  then  the 
color  signals  are  compared  with  it.  For 
example,  when  the  color  signal  is  out 
of  step  by  50-billionths  of  a  second, 
the  color  is  green;  130-billionths  means 
blue. 

For  colors  to  be  true,  the  timing 
must  be  exact.  An  error  of  unbelieva- 
bly small  size  can  throw  the  entire 
picture  off  color.  A  delay  of  only  a 
few  billionths  of  a  second  can  make  a 
yellow  dress  appear  green  or  a  pale 
complexion  look  red. 


To  ready  the  thousands  of  channel 
miles  in  the  Bell  System  television  net- 
work for  color  transmission,  Bell  Tele- 
phone scientists  developed  equipment 
which  measures  delay  to  oned^illionth 
of  a  second.  Equalizers  placed  at  key 
points  along  the  network  insure  that 
the  signals  keep  on  one  of  the  world's 
strictest  timetables. 

This  important  contribution  to  color 
television  is  part  of  the  continuing 
effort  by  the  Bell  System  —  which  pro- 
vides the  television  network  —  to  meet 
the  industry's  needs  for  color  trans- 
mission facilities. 


To  keep  colors  true  in  television,  equalizers 
that  correct  off-schedule  signals  are  put 
into  place  at  main  repeater  stations  of 
the  transcontinental  radio  relay  system. 


BELL   TELEPHONE    SYSTEM  f4 

PROVIDING  TRANSMISSION  CHANNELS  FOR  INTERCITY  RADIO  AND  TELEVISION. 


GOVERNMENT 


Milwaukee,  Muskogee 
Cases  Before  Court 

WCAN-TV  fights  ch.  12  grant: 

THE  U.  S.  Court  of  Appeals  in  Washington 
will  hear  argument  tomorrow  (Aug.  10)  on 
the  request  for  a  stay  against  the  Milwaukee 
ch.  12  grant  filed  by  WCAN-TV  Milwaukee 
[B»T,  July  26]. 

Ch.  25  WCAN-TV  has  asked  that  the  FCC's 
grant  of  Milwaukee  ch.  12  to  the  merged  Mil- 
waukee Area  Telecasting  Corp.  be  held  up 
pending  the  court's  ruling  on  its  appeal  against 
the  FCC's  refusal  to  accept  its  application  for 
that  vhf  channel.  The  Commission  would  not 
accept  the  WCAN-TV  application  to  change 
from  ch.  25  to  ch.  12  on  the  ground  that  it 
was  filed  after  the  Milwaukee  ch.  12  hearing 
had  begun. 

The  FCC  rule  provides  that  no  competing 
application  may  be  filed  after  30  days  before 
a  hearing  is  scheduled  to  begin.  WCAN-TV 
claimed  that  no  hearing  was  actually  held, 
due  to  the  dropouts  of  other  applicants  when 
the  merger  agreement  was  agreed  to. 

The  Milwaukee  ch.  12  merger  provided  that 
after  the  grant  to  Milwaukee  Area,  it  and 
WFOX  and  WEMP  would  own  30%  each,  and 
Kolero  Telecasting  Co.,  10%. 

In  its  reply  to  the  opposition  of  Milwaukee 
Area  to  WCAN-TV's  protest,  filed  concur- 
rently with  its  appeal  to  the  court  [B»TT, 
July  19],  WCAN-TV  claimed  anew  that  a 
hearing  was  not  conducted  and  that  it  had  a 
right  to  have  its  application  accepted.  "The 
35  minute  session  before  the  examiner," 
WCAN-TV  said,  "was  obviously  a  farcical 
and  lame  effort  to  stage  an  atmosphere  of 
'hearing.'  It  is  said  that  testimony  was  taken 
and  cross-examination  occurred.  But  for  what 
earthly  purpose  could  testimony  have  been 
taken  when  the  examiner  himself  had  stated 
at  the  outset  that  no  issues  specified  by  the 
Commission  remained  .  .  ." 

Milwaukee  Area  had  charged  in  its  opposi- 
tion that  WCAN-TV  was  engaged  in  tactics 
designed  to  delay  competition  [B»T,  July  26]. 

KCEB  (TV)  Asks  Muskogee  Stay: 

REQUEST  for  a  stay  against  the  construction 
of  KTVX  (TV)  Muskogee,  Okla.,  will  be 
argued  tomorrow  (Tuesday)  in  the  U.  S.  Court 
of  Appeals  in  Washington.  The  motion  was 
brought  by  KCEB  (TV)  Tulsa  last  week,  fol- 
lowing its  appeal  from  the  FCC's  denial  of 
its  protest  against  the  ch.  8  grant  in  Muskogee 
[E»T,  July  19]. 

Both  ch.  23  KCEB  and  KSPG  (TV),  per- 
mittee of  ch.  17,  protested  against  the  Mus- 


kogee ch.  8  grant  to  Tulsa  Broadcasting  Co. 
(KTUL  Tulsa)  on  the  ground  that  there  is 
overlap  between  KTVX  in  Muskogee  and 
KWTV  (TV)  Oklahoma  City.  KVTX  is  owned 
by  John  T.  Griffin  and  associates  and  KWTV 
is  50%  owned  by  the  same  interests.  Protes- 
tants also  alleged  undue  concentration  of  con- 
trol, claiming  that  the  Griffin  family  also  owns 
KATV  (TV)  Pine  Bluff,  Ark.,  KOMA  Okla- 
homa City  and  KFPW  Fort  Smith,  Ark.  They 
also  charged  that  the  Muskogee  vhf  station  is 
being  promoted  as  a  Tulsa-Muskogee  outlet, 
emphasizing  that  there  is  no  need  to  convert 
to  uhf.  KOTV  (TV)  Tulsa  on  ch.  6  participated 
in  the  original  protests,  but  did  not  appeal 
to  the  court. 

The  FCC  turned  down  the  protests  on  the 
ground  that  the  Muskogee  ch.  8  grant  came 
after  a  hearing.  Tulsa  Broadcasting  Co.  re- 
ceived the  grant  after  competing  applicants 
Muskogee  Phoenix  and  Times-Democrat  and 
Ashley  L.  Robinson  withdrew.  Since  the  three 
applicants  had  been  set  for  hearing,  the  with- 
drawal of  the  two  left  Tulsa  Broadcasting  un- 
opposed, but  still  in  hearing  status,  the  Com- 
mission held.  The  protest  rule  applies  only  to 
grants  made  without  a  hearing. 

FCC  Returns  Anthony's 
Providence  Ch.  12  Bid 

APPLICATION  of  E.  Anthony  &  Sons  for  ch. 
12  at  Providence,  R.  I.,  was  returned  by  FCC 
last  week.  The  Commission  acted  on  its  own 
motion  despite  a  protest  by  WPRO-TV  Provi- 
dence, permittee  for  ch.  12  [B«T,  Aug.  2]. 
FCC  said  the  Anthony  bid  could  not  be  accepted 
for  filing  since  ch.  12  already  has  been  granted 
to  WPRO-TV. 

Permit  for  ch.  12  was  granted  WPRO-TV  in 
early  September  last  year,  but  its  effective  date 
was  stayed  when  the  Commission  set  for  hear- 
ing a  Sec.  309(c)  economic  protest  filed  by  ch. 
16  WNET  (TV)  Providence.  The  hearing 
now  is  before  the  Commission  for  final  decision. 

E.  Anthony  &  Sons,  operator  of  WNBH  New 
Bedford.  Mass.,  turned  in  its  permits  for  ch.  50 
WBOS-TV  Boston  and  ch.  28  WTEV-TV  New 
Bedford  when  it  submitted  the  ch.  12  bid.  In 
returning  the  Providence  application,  FCC  said: 

It  should  be  noted  that  under  Sec.  309(c)  of  the 
Communications  Act  of  1934,  as  amended,  where 
the  Commission  sets  a  protested  grant  of  an  ap- 
plication for  hearing,  the  grant  is  not  thereby 
vacated  or  set  aside.  Instead,  said  section  merely 
provides  that  "the  effective  date  of  the  Commis- 
sion's action  to  which  protest  is  made  shall  be 
postponed  to  the  effective  date  of  the  Commis- 
sion's decision  after  hearing."  .  .  .  Therefore, 
until  a  final  determination  is  made  with  respect 
to  the  hearing  on  the  protest  filed  by  Channel 
16  of  Rhode  Island  Inc.  [WNET],  Cherry  &  Webb 
Broadcasting  Co.  [WPRO-TV]  is  the  permittee  of 
ch.  12  in  Providence. 

It  should  also  be  pointed  out  that  an  applica- 
tion is  not  considered  to  be  mutually  exclusive 
with  another  for  the  same  channel  if  the  latter 
has  already  been  granted,  even  though  the  grant 
may  be  the  subject  of  a  protest  .  .  .  Nor  is  an 
application  for  a  channel  for  which  there  is  an 
outstanding  construction  permit  entitled  to  a 
hearing  on  its  application. 

FCC  Approves  Relays 
To  Extend  Network  Tv 

VARIOUS  medium  and  short-hop  microwave 
radio  relay  facilities  were  authorized  by  FCC 
last  week  to  American  Telephone  &  Telegraph 
Co.  Long  Lines  Division  and  affiliated  com- 
panies to  extend  network  service  to  television 
stations.  Some  of  the  authorizations  were  in 
conjunction  with  expansion  of  inter-city  tele- 
phone message  channels. 

About  100  channel  miles  were  added  in 
South  Carolina  grants  which  would  extend 
network  service  to  ch.  8  WBTW  (TV)  Flor- 
ence, now  under  construction.  Cost  is  esti- 
mated at  $340,000. 

Extension  of  facilities  from  Terre  Haute. 


Ind.,  to  furnish  network  programs  to  ch.  62 
WFIE  (TV)  Evansville  and  nearby  ch.  60 
WEHT  (TV)  Henderson,  Ky.,  was  approved 
by  the  Commission.  Cost  is  $530,000. 

An  additional  tv  circuit  between  Columbus 
and  Dayton,  Ohio,  was  included  in  a  grant 
for  added  telephone  facilities  between  Co- 
lumbus and  Indianapolis,  costing  $330,000. 

A  68-channel  mile  link  for  ch.  5  KGEO- 
TV  Enid,  Okla.,  to  cost  $90,000,  was  approved 
as  well  as  a  drop-off  from  the  Denver-San 
Francisco  relay  to  serve  ch.  8  KZTV  (TV) 
Reno.  Six  mile  network  feed  for  ch.  3  WEAR- 
TV  Pensacola,  Fla.,  was  granted. 

FCC  approved  a  second  Minneapolis-Fargo 
link  to  extend  network  service  to  ch.  4  KXIB- 
TV  Valley  City,  N.  D.,  and  also  a  95-mile  relay 
costing  $88,000  to  serve  ch.  42  WNAM-TV 
Neenah. 

TV  REMOTE  RULES 
REVISED  BY  FCC 

IMPROVED  auxiliary  broadcast  facilities  for 
television  remote  pickup,  relay  and  other  pur- 
poses were  provided  by  FCC  last  week  in  mak- 
ing final  its  proposal  to  amend  Part  4  of  its 
rules  governing  television  auxiliary  stations 
[B*T,  Dec.  14.  1953].  Old  rules  applied  to 
only  vhf  stations.  Changes  are  effective  Sept.  8. 

Ten  channels  in  the  1990-2110  mc  and 
2450-2500  mc  bands  (Band  A),  seven  channels 
in  the  6875-7050  mc  band  (Band  B),  eight 
channels  in  the  10,500-10,700  mc  band  (Band 
C)  and  20  channels  in  the  12,700-13,200  mc 
band  (Band  D)  are  made  available  for  tv 
auxiliary  use  on  a  case-to-case  basis,  FCC  said. 
Part  of  these  channels  will  have  to  be  shared 
with  the  Industrial-Scientific-Medical  service  on 
the  basis  of  accepting  interference  from  the 
latter,  the  Commission  explained. 

Only  one  channel  in  Band  A  or  B  and  one 
channel  in  Band  D  will  be  assigned  on  an 
exclusive  basis  to  each  tv  station  licensee  in 
any  area,  the  Commission  said.  Such  licensee 
will  normally  be  limited  to  the  assignment  of 
not  more  than  three  channels  in  Bands  A  and  B 
combined,  only  one  of  which  will  be  on  an 
exclusive  basis.  But  additional  channels  in 
Bands  A  and  B  would  be  available  on  a 
shared  basis  with  other  tv  stations,  it  was 
noted.  Also,  the  number  of  channels  in  Bands 
C  and  D  that  may  be  assigned  to  a  licensee 
in  a  single  area  is  not  restricted,  FCC  said. 

FCC  decided  to  defer  action  on  its  original 
proposal  to  assign  channels  in  the  7050-7125 
mc  band  to  tv  licensees  pending  further  study 
as  to  how  this  may  be  effectuated  with  min- 
imum impact  on  existing  common  carriers 
which  use  these  frequencies  to  provide  tv 
pickup  and  studio-transmitter  link  service. 

Clarifying  language  also  has  been  added  in 
the  rules  to  the  effect  that  tv  pickup  stations 
may  be  used  to  provide  temporary  or  emer- 
gency fixed  circuits. 

Heretofore,  the  auxiliary  bands  have  been 
assigned  to  vhf  stations  on  the  basis  of  the 
frequency  of  the  parent  station. 

WFAA-TV  Boost  Approved 

SPECIAL  temporary  authority  for  a  10-fold 
increase  in  effective  visual  radiated  power  from 
27.1  kw  to  274  kw  was  granted  by  FCC  Tues- 
day to  WFAA-TV  Dallas  pending  completion 
of  new  full-power  facilities  rB«T,  Aug.  2]. 
WFAA-TV  has  indicated  it  will  take  about 
another  year  to  complete  construction  of  the 
new  1,521-ft.  tower  at  Cedar  Hill,  from  which 
the  station  will  operate  with  full  316  kw  ERP. 
The  Cedar  Hill  project  is  in  cooperation  with 
KRDL-TV  there.' 


Ad  Copy  Scrutiny 

A  SPECIAL  task  force  to  check  into 
national  and  regional  advertising  that 
violates  outstanding  orders,  trade  prac- 
tice rules  and  stipulation  agreements  has 
been  created  by  the  Federal  Trade  Com- 
mission, it  was  announced  last  week. 

In  addition,  the  survey  will  look  into 
advertising  that  appears  to  warrant  in- 
vestigation because  of  danger  to  health 
and  fraud. 

Following  a  recommendation  of  a  re- 
cent management  survey  of  the  FTC 
[B«T,  May  31],  four  attorneys  have  been 
assigned  to  the  project  replacing  seven 
FTC  advertising  examiners  who  had  no 
legal  training. 


Broadcasting    •  Telecasting 


August  9,  195<*    ©    Page  65 


GOVERNMENT 


Washington  Attorneys 
Approved  for  WSSB 

TWO  Washington  communications  attorneys, 
Norman  E.  Jorgensen  and  Seymour  Krieger, 
last  week  received  FCC  approval  to  the  pur- 
chase of  WSSB  New  Smyrna  Beach,  Fla. 

Sale  price  for  the  1230  kc,  250  w  unlimited 
facility  was  reported  at  $30,000.  Messrs. 
Jorgenson  and  Krieger  each  will  own  a  41  2/3% 
interest.  Austin  Van  Catterton,  WMMB  Mel- 
bourne, Fla.,  general  manager,  will  serve  as 
vice  president  and  will  own  a  16  2/3%  interest. 

The  purchasing  group  also  has  filed  for  a 
new  standard  unlimited  station  at  Eustis,  Fla., 
to  operate  on  1240  kc  with  250  w  power. 

Other  sales  receiving  FCC  approval  last 
week  included  sale  of  KXOC  Chico,  Calif.,  by 
Lincoln  Dellar  to  Broadmoor  Broadcasting 
Inc.  for  $150,000,  and  the  transfer  of  control 
of  KCCC-TV  Sacramento  to  Harry  W.  McCart 
and  Ashley  L.  Robison  through  purchase  of 
37Vi%  interest  of  Frank  E.  Hurt  for  $45,000. 
(For  details  see  For  the  Record,  page  107). 

Chernoff-Baer  Sale 
Of  WTBO-AM-TV  Filed 

SALE  of  WTBO-AM-TV  Cumberland,  Md., 
by  the  Chernoff-Baer  families  to  Tennessee 
Valley  Broadcasting  Corp.  for  $110,000  was 
filed  with  the  FCC  late  last  week.  Ch.  17 
WTBO-TV  is  not  operating. 

The  sale  is  contingent  on  the  Commission's 
approval  to  a  simultaneously  filed  application 
to  dissolve  the  licensee,  Maryland  Radio  Corp., 
and  transfer  its  assets  to  the  individual  stock- 
holders in  the  same  percentages  in  which  they 
held  their  stock.  The  assets  then  will  be  sold 
to  Tennessee  Valley. 

Messrs.  Howard  L.  Chernoff  and  Frank  A. 
Baer  and  families  are  associated  in  the  owner- 
ship of  ch.  15  WTAP  (TV)  Parkersburg,  W.  Va. 
Mr.  Chernoff  is  former  general  manager  of 
KFMB-TV  San  Diego. 

WTBO-AM-TV  balance  sheet  as  of  May  31 
disclosed  its  current  assets  at  $18,575,  fixed 
assets  of  $11,559  and  total  assets  of  $86,890. 
Good  will  asset  was  listed  as  $50,726.  Current 
liabilities  were  listed  at  $4,376.  Capital  stock 
was  valued  at  $50,000  and  a  surplus  of  $32,514 
was  reported. 

Tennessee  Valley  is  headed  by  Arthur  W. 
Green,  former  eastern  division  sales  manager 
for  Republic  Pictures.  Associated  with  him 
are  Edward  G.  Murray,  WPTZ  (TV)  Phila- 
delphia film  buyer,  Morris  H.  Bergreen,  New 
York  attorney,  and  William  J.  German,  presi- 
dent of  W.  J.  German  Inc.,  distributor  of 
motion  picture  films. 

In  another  transfer  filed  for  FCC  approval 
last  week,  Jack  N.  Berkman  and  Louis  Berk- 
man  purchased  20%  interest  of  WFPG-AM- 
TV  Atlantic  City,  N.  L,  held  by  the  Teitlebaum 
family,  for  $5,000.  The  Messrs.  Berkman  will 
now  each  own  20%  interest.  Ch.  46  WFPG- 
TV  suspended  operation  last  May. 

'10%#  Interference  Rule 
Made  Final  by  Commission 

FCC  made  final  last  week  its  proposal  to 
relax  the  "10%  rule"  to  permit  Class  II,  III 
or  IV  standard  stations  to  be  assigned  in  a 
market  when  "need  is  shown"  even  though 
interference  will  be  received  within  its  nor- 
mally protected  contour  [B»T,  May  18,  1953]. 
"Need"  would  be  a  first  local  outlet  or  primary 
signal,  FCC  indicated. 

Effective  Sept.  7,  the  amendment  to  Part 
3  of  the  Commission's  rules  constitutes  codi- 


fication of  a  practice  long  in  existence,  one 
FCC  source  explained.  He  referred  to  cases 
in  which  new  am  grants  were  made  and  the 
10% -rule  restriction  was  waived. 

FCC's  notice  said  the  amendments  permit 
"a  Class  II,  III  or  IV  am  station  to  be  assigned 
to  a  channel  available  for  such  class  when  a 
need  arises,  even  though  interference  will  be 
received  within  its  normally  protected  contour, 
provided  ( 1 )  no  objectionable  interference  will 
be  caused  by  it  to  existing  stations  or  that  if 
interference  will  be  caused,  the  need  for  the 
proposed  service  outweighs  the  need  for  the 
service  which  will  be  lost  by  reason  of  such 
interference;  (2)  primary  service  will  be  pro- 
vided to  the  community  in  which  the  proposed 
station  is  to  be  located,  and  (3)  the  interference 
— day  or  night — received  does  not  affect  more 
than  10%  of  the  population  in  the  proposed 
station's  normally  protected  primary  service 
area." 

FCC  said  however  that  "in  the  event  that 
the  nighttime  interference  received  by  the  pro- 
posed station  would  exceed  this  amount  [10%], 
then  an  assignment  may  be  made  if  the  pro- 
posed station  would  provide  either  a  nighttime  i 
am  facility  to  a  community  not  having  such 
a  facility  or  if  25%  or  more  of  the  nighttime 
primary  service  area  of  the  proposed  station 
is  without  primary  nighttime  service." 

House  Passes  Measure 
To  Amend  Copyright  Laws 

THE  HOUSE  last  week  passed  and  sent  to  the 
Senate  a  bill  to  amend  U.  S.  copyright  laws  to 
conform  to  the  1952  Geneva  International 
Copyright  Convention,  which  was  ratified  by 
the  Senate  last  month. 

The  bill  was  placed  on  the  Senate  calendar 
Wednesday. 

It  protects  the  rights  of  U.  S.  authors  from 
pirating  in  other  countries  signing  the  agree- 
ment, without  the  necessity  of  complying  with 
mechanical  reproduction,  deposit  and  other  re- 
quirements, including  filing  of  two  copies  with 
the  Library  of  Congress. 

It  also  authorizes  a  universal  copyright  sym- 
bol, the  letter  C  enclosed  in  a  circle.  The  bill 
(HR  6616)  is  endorsed  by  NARTB,  among 
others. 

Uhf-lnterference  Study 
May  Report  at  Fall  Meet 

REPORT  on  whether  tv  on  the  uhf  frequencies 
causes  interference  to  aviation  communication 
and  navigational  systems  may  be  made  during 
the  fall  assembly  of  the  Radio  Technical  Com- 
mission for  Aeronautics,  meeting  at  the  Willard 
Hotel,  Washington,  Sept.  30-Oct.  1. 

Involved  in  the  uhf  tv  study  is  the  940-1225 
mc  band,  whose  major  use  is  for  distance 
measuring  equipment  (DME).  The  committee 
is  headed  by  A.  R.  Applegarth  Jr.,  National 
Aeronautical  Corp.,  Ambler,  Pa. 

RTCA  is  a  joint  government-military-civilian 
organization  concerned  with  the  use  of  radio 
frequencies  for  aviation. 

Webb  Lauded  for  'Dragnet7 

JACK  WEBB,  creator  and  star  of  Dragnet  on 
NBC  Radio  and  NBC-TV,  last  week  was  praised 
for  making  and  distributing  educational  films 
free  as  a  public  service.  Rep.  Samuel  W. 
Yorty  (D-Calif. ),  entering  his  remarks  in  the 
Congressional  Record,  said  Mr.  Webb's  films 
have  combatted  juvenile  delinquency,  helped 
curb  reckless  driving,  helped  the  Central  In- 
telligence Agency,  the  Armed  Forces  and  po- 
lice departments  throughout  the  country. 


Page  66    •    August  9,  1954 


Broadcasting   •  Telecasting 


What  can  you  do 
with  $73.58? 


O 


For  $73,  you  have  lots  of  choices.  You  might  buy  a  case 
of  good  Bottled-in-Bond  Bourbon.    Or  a  genuine, 
woven-under-water  Panama  hat.   Or  maybe  treat 
150  neighborhood  kids  to  a  spree  at  their 
favorite  soda  fountain! 


ON  WOAY,  $73.58  will  buy  13  one-minute  spots! 


WOAY,  Oak  Hitl,  is  West  Virginia's  second  most 
powerful  station! 

Its  10,000-watt  signal  covers  21  counties  — 

delivers  a  total  Nielsen  audience  of  102,200  radio 
homes  — 

delivers  an  average  daily  Nielsen  audience  of  51,320 
radio  homes! 


WEST  VIRGINIA  STATION  COVERAGE  DETAIL 


Write  direct  for  availabilities. 


WOAY 

OAK  HILL,  WEST  VIRGINIA 


Radio 
Homes 
in  Area 

NCS  Area 

No.  of 
Coun- 
ties 

DAYTIME 

4-Week  Cum. 

Weekly 

Average  Day 

NCS  Circ. 

%* 

NCS  Circ. 

%* 

NCS  Circ. 

%* 

20,370 

FAYETTE 

1 

18,490 

90 

18,220 

89 

10,150 

49 

18,190 

GREENBRIER 

3 

15,490 

85 

15,130 

83 

6,720 

36 

66,940 

KANAWHA 

1 

10,310 

15 

7,180 

10 

4,410 

06 

14,570 

LEWIS 

4 

3,110 

21 

2,280 

15 

1,680 

11 

18,260 

LOGAN 

1 

2,780 

15 

1,960 

10 

1,020 

05 

19,440 

MERCER 

1 

8,000 

41 

6,480 

33 

3,990 

20 

14,290 

NICHOLAS 

3 

11,450 

80 

11,080 

77 

6,620 

46 

23,930 

RALEIGH 

1 

20,220 

84 

19,610 

81 

8,540 

35 

12,290 

ROANE 

4 

2,720 

22 

1,990 

16 

1,460 

11 

16,750 

WYOMING 

2 

9,630 

57 

8,610 

51 

6,730 

40 

225,030 

10  TOTAL 

21 

102,200 

92.540 

51,320 

*—%  of  Radio  Homes  in  Area 


Robert  R.  Thomas,  Jr.,  Manager 
10,000  Watts  AM-20,000  Watts  FM 


PROGRAM  SERVICES 


LOWER  COSTS,  BUT  BETTER  PROGRAMMING, 
EXPLORED  AT  BMI  TV  CLINICS  LAST  WEEK 

Speakers  warn  against  extravagances,  stress  that  proper  assign- 
ment of  personnel  and  some  ingenuity  in  production  techniques  can 
provide  some  of  the  answers. 


MEANS  of  reducing  costs  and,  at  the  same 
time,  improving  program  quality  dominated 
discussion  at  BMI's  Television  Clinic,  held  in 
New  York  last  Monday  and  Tuesday.  Approxi- 
mately 150  station  executives  attended. 

Television's  twin  problems  of  costs  and  pro- 
gram quality  were  outlined  at  the  opening  ses- 
sion in  a  keynote  speech  by  Clair  R.  McCol- 
lough,  general  manager  of  the  Steinman  Sta- 
tions (WGAL-TV  Lancaster,  Pa.,  WDEL-TV 
Wilmington,  Del.,  and  WLEV-TV  Bethlehem, 
Pa.),  and  were  discussed  in  more  detail  by 
subsequent  speakers. 

Mr.  McCollough  cautioned  telecasters  against 
"over-specialization"  as  practiced  by  networks, 
suggesting  that  personnel  be  trained  to  perform 
several  tasks.  He  contended  that  stations  can- 
not afford  "lush,  plush  departments"  and  must 
guard  against  extravagances. 

Allied  with  this  station  austerity,  Mr.  Mc- 
Collough advocated  that  operators  learn  as 
much  as  possible  about  costs  of  their  opera- 
tions. He  said  there  is  "a  crying  need"  for 
such  data  on  all  working  levels  of  the  staff, 
indicating  that  at  times  too  much  money  is 
expended  for  an  activity  that  does  not  justify 
investment. 

As  a  means  of  improving  program  content, 


Mr.  McCollough  urged  that  operators  coop- 
erate with  one  another  on  exchange  of  program 
ideas,  pointing  out  that  "we  are  making  the 
same  costly  mistake  over  again  in  our  separate 
operations."  In  this  connection,  he  paid  tribute 
to  the  trade  press  for  reporting  up-to-date  infor- 
mation on  activities  of  stations  around  the 
country. 

Mr.  McCollough  warned  against  "oversell- 
ing" the  services  that  television  can  offer  to 
the  advertisers  in  terms  of  displays,  props, 
moving  backgrounds  and  other  features.  He 
suggested  a  pre-sales  conference  between  pro- 
duction and  selling  personnel  so  that  a  par- 
ticular account  can  be  sold  on  the  basis  of 
production  content  and  skill  that  the  staff  can 
deliver  week  after  week. 

The  heavily-increased  costs  of  television  as 
compared  to  radio  highlighted  a  talk  by  Charles 
Vanda,  vice  president  in  charge  of  television 
for  WCAU-TV  Philadelphia,  on  "Tv  Produc- 
tion on  a  Shoestring."  He  noted  that  the  radio 
version  of  Suspense  was  produced  with  three 
people,  while  its  tv  counterpart  required  39. 
With  the  cost  factor  in  mind,  Mr.  Vanda  said, 
his  staff  has  developed  certain  "gimmicks"  and 
visual  effects  that  have  lowered  costs  and  im- 
proved programming. 


He  cited  the  development  of  a  character 
called  Willie,  The  Worm  to  accompany  a 
children's  program,  with  Willie  fashioned  by 
placing  a  pair  of  old  eye-glasses  on  a  tire 
inner  tube.  He  exhibited  various  common- 
place articles,  such  as  bottle  of  beer,  cream 
pies  made  with  shaving  cream,  foot  powder 
and  a  stapler,  that  could  be  used  for  visual 
effects  at  little  cost. 

Lawrence  H.  Rogers  H,  vice  president  and 
general  manager  of  WSAZ-TV  Huntington, 
W.  Va.,  described  the  operations  of  local  tv 
news,  sports  and  special  events.  Mr.  Rogers 
declared  that  his  station  views  these  operations 
largely  as  a  public  service  venture,  bringing 
to  the  community  coverage  of  significant  news 
and  public  affairs  developments.  He  said  that 
WSAZ-TV  does  not  attempt  to  make  a  profit 
in  this  area  of  programming,  but  plows  back 
any  profits  from  the  operation  so  that  it  may 
be  enlarged  and  improved. 

Boosts  Public  Service 

In  a  talk  on  "Tv  in  Public  Service  and  the 
Job  of  Integrating  Stations  with  the  Com- 
munity," George  R.  Torge,  manager  of  WBEN- 
TV  Buffalo,  urged  station  operators  to  expend 
as  much  effort  and  time  on  public  service  pro- 
grams as  on  commercial  shows.  He  described 
in  detail  the  programs  offered  by  WBEN-TV 
in  the  fields  of  religion,  general  culture  and 
education,  and  contended  that  commercial 
telecasters  are  geared  to  provide  "all  the  edu- 
cational television  that  the  viewer  wants  and 
can  digest." 

Victor  F.  Campbell,  program  manager  of 
WBAL-TV  Baltimore,  spoke  on  "Low  Cost 
Music  and  Specialty  Programming,"  and  ad- 
vanced the  view  that  simplicity,  warmth  and 
novelty  are  three  prime  ingredients  of  such 
programming.  He  recommended  that  a  small 
but  well-rehearsed  cast  be  used  for  low  budget 
musical  shows,  thereby  insuring  a  smoothly- 
running  program  at  a  comparatively  low  cost. 

George  Patterson,  program  director,  WAVE- 
TV  Louisville,  discussed  "Film  Buying  for 
Better  Tv  Programming."  He  emphasied  how 
cheap  films,  edited  by  the  distributor  to  fit 
into  an  hour  segment,  can  prove  successful 
ratings-wise.  WAVE-TV  inaugurated  such  a 
film  show,  Movies  at  Midday,  to  compete  with 
a  popular  network  show  on  another  station. 
He  cited  American  Research  Bureau  ratings 
as  showing  that  after  two  and  a  half  months 
the  program  has  pulled  the  station  from  last 
to  first  place  for  the  time  period. 

Tips  on  what  to  do  and  what  not  to  do  in 
a  small  market  tv  operation  were  offered  by 
Kenyon  Brown,  president  of  KWFT-TV  Wich- 
ita Falls,  Tex.  He  advocated  a  "thorough  study" 
of  the  market  for  its  coverage  and  advertising 
potential;  a  policy  of  strong  local  programming 
with  emphasis  on  public  service;  a  sound 
training  program  to  be  given  by  key  people  of 
ability,  and  an  efficient  film  department.  He 
warned  against  a  station  launching  operations 
too  early,  pointing  out  that  a  plan  of  action 
must  be  "carefully  thought  out"  before  getting 
on  the  air,  and  also  cautioned  against  unrealis- 
tic pricing  of  facilities,  whether  it  be  above 
or  below  its  value  to  an  advertiser. 

As  a  means  of  achieving  low  cost  local 
programming,  Norman  Gittleson,  manager  of 
WJAR-TV  Providence,  urged  station  operators 
to  make  certain  their  cameras  are  used  as 
much  as  possible;  to  present  as  many  "live" 
shows  as  possible  and  to  build  up  the  station's 
talent.  Mr.  Gittleson  suggested  that  variety 
can  be  injected  into  programming  by  using 
featured  station  artists  as  guests  on  other  shows, 
rotating  the  crews  and  varying  the  sets. 

Robert  Burton,  BMI  vice  president  in  charge 
of  publisher   and  writer  relations,  explored 


678,000  reasons 


Year-round  population  for  Dade  County 
(Greater  Miami),  Florida— as  estimated 
April  1954— totals  678,000! 

And,  listen  to  this!  Dade  County's  year-round 
population  is  jumpin'  50,000  to  70,000  annually. 

That  isn't  all,  Friend!  WIOD's  4-County  Market— 
Dade,  Broward,  Palm  Beach  and  Monroe— now 
has  a  year-round  population  of  over  1,000,000! 

These  are  the  678,000  reasons— the  million 
reasons— why  you  should  be  in  the  Miami 
Market  YEAR-ROUND. ..over  WIOD  of  course! 
Call  your  Hollingbery  Man  for  the  low-down. 


James    M.    LeGate,    Genera/  Manager     mm  . 

5,000  WATTS  .  610  KC  .  NBC  Affiliate  M 

Nationol  Rep.,  George  P.  Hollingbery  Co. 


Page  68    •    August  9,  1954 


Broadcasting    •  Telecasting 


Saving  Money  in  Moving  Mail 


Facts  derived  from  the  latest  Cost  Ascertainment  Report 
of  the  U.  S.  Post  Office  Department  for  the  fiscal  year  1953 


About  85  per  cent  of  all  mail  mov- 
ing between  cities  in  the  United 
States  is  carried  by  rail. 


INTERCITY 

MAIL  MOVEMENTS 

85%  BY  RAIL 


15%  ALL  OTHERS 


If  the  railroads  moved  this  mail  en- 
tirely free  of  charge  —  and  also  fur- 
nished without  charge  the  traveling 
post  offices  in  which  it  is  sorted  en 
route — the  Post  Office  Department's 
expenses  would  be  reduced  less  than 
13  per  cent. 


Payments  for  railroad 
services  in  moving 
85%  of  non-local  mail 

13% 


All  other 
postal  expenses 

87% 


On  first  class  mail — which  is  moved 
between  cities  mainly  by  railroad — 
postal  revenues  exceeded  postal  ex- 
penses by  more  than  $39,000,000. 


On  domestic  air  mail — excluding  air 
parcel  post  —  postal  expenditures 
exceeded  revenues  by  $29,000,000. 
(This  includes  the  subsidy  payment 
of  $27,000,000  which  was  made  in 
1953  by  the  Post  Office  Department 
and  is  to  be  made  in  the  future  by 
the  Civil  Aeronautics  Board.  In- 
cluding air  parcel  post,  the  air  mail 
deficit  was  $42,000,000.) 


^  Surplus  revenue  on 
first-class  mail 

*39  MILLION 


Deficit  on  air  mail  gj 

*29  MILLION  1 


For  transportation  of  domestic  air 
mail,  the  airlines  received  an  aver- 
age of  2%  cents  per  piece  —  more 
than  20  times  as  much  as  the  y8  of 
one  cent  per  piece  paid  to  railroads. 


BY  AIR 


22/3  CENTS  PER  PIECE 


BY  RAIL 

Va  OF  ONE  CENT  PER  PIECE 


The  railroads,  handling  the  daily  mails  for  the  40,000  smaller  post 
offices  as  well  as  major  centers,  are  not  only  the  backbone  of  postal 
transportation-they  are  also  the  greatest  bargain  in  moving  the  mails. 


ASSOCIATION  OF  AMERICAN   RAILROADS  Transportation  Bldg.,  Washington  6,  D.  C. 


Broadcasting   •  Telecasting 


August  9,  1954    •    Page  69 


PROGRAM  SERVICES 


t-  --.  JSC* 

T  TELEVISION  S 

BIGGEST  TOWER 

AND 
FOR 


WHO  WANT  TO  REACH 

OKLAHOMA'S 

BIGGEST 
AUDIENCE 

THIS  FALL 

The  world's  tallest  man-made 
structure — KWTV's  new  tower 
— is  soaring  toward  its  1572- 
foot  height.  By  October  1  it 
will  bring  the  advertiser's  mes- 
sage to  Oklahoma  areas  never 
before  reached  by  television. 
.  .  .  Now's  the  time  of  oppor- 
tunity for  time  buyers! 

Total 
(Fringe  Area)* 
Population  1,401,400 
Families  428,800 
Area  (in  sq.  miles)  27,172 
Retail  Sales  $1,326,048,000 

"100  Microvolt  Area  per  Engineering  com- 
putations. Population  and  sales  figures — 
1954  Sales  Management  Survey  of  Buying 
Power. 


copyright  clearance  problems  of  music  recorded 
on  tv  film,  and  advised  each  station  to  rely 
on  the  counsel  of  a  competent  attorney.  He 
pointed  out  there  is  no  clear-cut  definition  on 
rights  to  recorded  music  when  used  by  a  sta- 
tion as  background  or  accompaniment  to  a 
filmed  show,  though  music  clearance  is  assured 
for  feature  films,  with  rights  cleared  at  the 
source. 

Progress  report  on  color  television  was  pro- 
vided by  Richard  Day,  NBC-TV  color  con- 
sultant, who  told  the  audience  that  although 
the  tv  industry  is  better  equipped  to  handle 
color  now  than  was  the  motion  picture  industry 
in  its  early  days,  there  are  still  many  pitfalls, 
particularly  color  control.  He  pointed  out  that 
in  color  tv  everything  is  reduced  on  the  view- 
ing screen  and  too  many  colors  in  a  produc- 
tion will  result  in  "color-crowding"  and  a  "too 
busy"  picture. 

Ben  Greer,  program  director  and  production 
manager  of  WGVL  (TV)  Greenville,  S.  C.,  dis- 
cussed "Idea  Programming  and  Imaginative 
Tv  Presentations,"  crediting  ingenuity  and  hard 
work  with  placing  this  uhf  station  in  the  black 
after  one  year  of  operation.  Mr.  Greer  ad- 
vanced the  view  that  in  a  costly  operation  like 
television,  it  is  necessary  for  production  em- 
ployes to  learn  and  to  know  all  phases,  in- 
cluding film  handling,  studio  floor  manager- 
ship, set  design  and  film  slide  operation. 

Serving  as  chairmen  for  the  various  sessions 
were  Craig  Lawrence,  manager,  WCBS-TV 
New  York;  Hamilton  Shea,  general  manager, 
WABC-TV  New  York,  and  Norman  Knight, 
manager,  WABD  (TV)  New  York.  Glenn 
Dolberg,  BMI  vice  president  in  charge  of 
station  relations,  acted  as  general  chairman 
of  the  clinic. 

Chicago  Clinic 

In  Chicago,  the  BMI  tv  clinic  drew  upwards 
of  150  broadcasters  at  the  Sheraton  Hotel,  with 
the  following  speakers  heading  up  Thursday's 
agenda. 

Robert  Tincher,  vice  president-general  man- 
ager, KVTV  (TV)  Sioux  City,  Iowa;  Barbara 
Haddox,  program  promotion  director,  WBNS- 
TV  Columbus,  Ohio;  Mr.  Burton  of  BMI;  Ken 
Kennedy,  program  manager,  WDAY-TV  Fargo, 
N.  D.;  Fred  C.  Mueller,  general  manager, 
WEEK-TV  Peoria,  111.,  and  Franklin  Sisson, 
WOOD-TV  Grand  Rapids,  Mich. 

Mr.  Tincher  outlined  14  ways  of  tv  inte- 
gration with  a  community.  He  expressed  the 
opinion  that  slower  saturation  and  acceptance 
of  television  in  outlying  areas  derived  from 
failure  of  stations  to  establish  themselves  as 
community  outlets.  He  suggested  "names  and 
faces"  in  local  fare  and  claimed  that  while  this 
is  no  panacea,  "lack  of  attention  to  some  pro- 
gramming of  this  sort  won't  increase  your 
overall  ratings  either."  Successful  tv  operations, 
Mr.  Tincher  pointed  out,  have  thoroughly  inte- 
grated themselves  with  their  communities.  He 
stressed  the  importance  of  the  local  advertiser. 

In  a  question  and  answer  session,  Mr.  Burton 
said  that  NARTB  is  the  "right  forum"  for 
discussion  of  troublesome  copyright  problems. 
He  said  he  felt  the  question  of  indemnities  is 
a  "great  topic  and  will  hit  the  industry  like  a 
bolt  some  day."  He  also  predicted  a  test  case 
on  story  material  rights  (as  in  feature  films) 
when  kinescopes  are  made. 

Miss  Haddox  emphasized  that  "establishing 
confidence  of  your  listeners  in  what  you  say  or 
sell  is  a  prime  consideration"  of  station  promo- 
tion. She  cited  typical  station  promotions,  in- 
cluding one  that  involved  the  Mennen  Co.  and 
its  top  executives  on  a  visit  to  Columbus. 
WBNS-TV  arranged  dealer  meetings,  placed 
ads  in  newspapers,  set  up  radio-tv  appearances 
and  prepared  a  special  film.   This  promotion 


was  "more  than  just  selling  personalities  or  a 
product — it  was  promoting  good  grooming  for 
men,"  Miss  Haddox  claimed. 

Mr.  Kennedy  discussed  "inventive  twists  in 
tv  production."  He  recommended  that  stations 
make  greater  use  of  display  materials  from 
stores  on  loanouts  and  stressed  importance  of 
weather  and  news  shows. 

Delegates  were  reminded  by  Mr.  Mueller  that 
"good  film-buying  is  getting  a  good  product 
at  a  good  price"  and  related  experiences  at 
WEEK-TV,  uhf  outlet.  He  said  his  station 
bought  and  used  750  hours  of  film  the  first 
year,  and  that  WEEK-TV  programs  25  hours  of 
film  per  week  now.  Film  accounts  for  41%  of 
its  total  income  and  17%  of  program  costs, 
with  a  record  of  24%  film  in  overall  program- 
ming. Station  operators  should  decide  on  re- 
run film  and  other  policy  matters  before  they 
purchase  films,  he  cautioned. 

Mr.  Sisson  told  how  WOOD-TV  now  has 
aired  as  many  as  75  local  tv  programs  a  week 
from  one  small  studio,  and  plans  for  larger 
facilities  later  this  year.  He  also  related  de- 
velopment of  news  facilities,  reporting  that 
WOOD-TV  "copied  the  methods  but  not  the 
content"  of  network  news  shows.  To  local 
programs,  it  has  added  a  facsimile  service  for 
national  coverage.  Mr.  Sisson  said  his  outlet 
is  heavy  on  weather  and  women's  programs  and 
urged  careful  selection  of  a  women's  director. 

Among  guests  at  the  luncheon  were  stars  of 
ABC's  o&o  WBKB  (TV)  and  NBC  o&o  WNBQ 
(TV),  as  well  as  WGN,  all  Chicago. 

TRENDLE  SELLS 
'LONE  RANGER' 

Wrathers  and  Loeb  &  Assoc. 

pay  $3  million  for  22-year-old 

radio-tv  program  property. 

FOR  22  years,  the  Lone  Ranger,  Silver,  and 
Tonto  have  ridden  over  the  broadcast  waves 
under  the  direction  of  George  W.  Trendle. 

Last  week,  the  program,  whose  "Hi-Ho  Sil- 
ver awaaaaaay"  was  a  children's  byword  for 
a  generation,  passed 
into  the  ownership 
o  f  broadcaster-oil- 
man Jack  D.  Wrath- 
er,  his  mother,  Mrs. 
Mazie  Wrather  and 
John  L.  Loeb  &  As- 
soc. of  New  York. 

Price  of  $3  mil- 
lion in  cash  was  paid 
for  the  property, 
now  heard  three 
times  weekly  on  249 
ABC  stations  and  on 
both  the  ABC  and 
the  CBS  television 
networks.  This  is  believed  to  be  the  highest  cash 
sale  of  any  radio-tv  property,  Mr.  Trendle  said 
in  announcing  the  sale  last  week. 

The  Wrather-Loeb  combine  bought  all  of 
the  stock  of  the  Lone  Ranger  Inc.  Beside  Mr. 
Trendle,  the  stock  was  owned  by  H.  Allen 
Campbell  and  Raymond  J.  Meurer.  The 
Trendle-Campbell-Meurer  group  still  owns  the 
Green  Hornet,  Sergeant  Preston  of  the  Yukon 
and  American  Agent. 

Lone  Ranger  comic  strips  are  carried  in 
more  than  300  newspapers,  the  sale  announce- 
ment said.  Approximately  2  million  copies  of 
Lone  Ranger,  Tonto,  and  Hi-Ho  Silver  comic 
books  are  sold  monthly.  There  is  also  a  series 


MR.  TRENDLE 


KWTV-9 

OKLAHOMA  CITY 

Affiliated  Management  K0MA-CBS 
Represented  by  Avery-Knodel,  Inc. 

EDGAR  T.  BELL,  Executive  Vice  President 
FRED  L.  VANCE,  Sales  Manager 


Page  70    •    August  9,  1954 


Broadcasting   •  Telecasting 


with 


WA 


you  don't  b 


YOU  BUY  THE  TUSKS! 


WAVE  and  WAVE  alone  gives  you  exactly  what  you  need 
in  Kentucky  —  at  the  right  cost. 

NOT  TOO  MUCH  — NOT  TOO  LITTLE. 

WAVE's  50%  BMB  daytime  area  coincides  almost  exactly  with  the 
Louisville  Trading  Area,  which  accounts  for  42.5%  of 
Kentucky's  total  Effective  Buying  Income. 

BIG-TIME  PROGRAMMING  —  HIGH  LISTENERSHIP. 
WAVE  is  the  only  NBC  station  in  or  near  the  Louisville  Area. 
Plus  that,  WAVE  invests  in  top  local  programming  —  employs 
62  people  on  radio  only,  44  of  them  for  on-the-air  activities 
rather  than  management,  sales,  etc. 

Don't  buy  the  elephant.  Buy  the  tusks  —  but  be  sure  you  get 
ALL  the  tusks!  NBC  Spot  Sales  has  the  figures. 

WAVE  5000  WATTS 

LOUISVILLE     *     NBC  AFFILIATE 

NBC  Spot  Sales,  Exclusive  National  Representatives 


PROGRAM  SERVICES 


FILM 


of  Lone  Ranger  records,  produced  by  Decca, 
and  there  are  more  than  100  Lone  Ranger 
items  merchandized  by  60  firms  under  rights 
from  Lone  Ranger  Inc. 

Included  in  the  assets  of  the  Lone  Ranger 
Inc.  are  130  half-hour  television  films.  52  now 
in  production  and  more  than  1,500  half-hour 


JACK  WRATHER  MAZIE  WRATHER 


radio  program  transcriptions,  together  with 
merchandise  contracts,  cartoon  contracts,  etc. 

Mr.  Wrather  and  his  mother  are  two  of  the 
principal  owners  of  KFMB-AM-TV  San  Diego, 
Calif.  The  other  owners  of  KFMB  stations 
are  Maria  H.  Alvarez  and  Edward  Petry  & 
Co.  The  Wrathers  and  Mrs.  Alvarez  recently 
sold  KOTV  (TV)  Tulsa  to  J.  H.  Whitney  & 
Co.,  New  York,  for  $4  million. 

Messrs.  Trendle  and  Campbell  last  week  also 
sold  their  WTAC  Flint,  Mich.,  to  Radio  Hawaii 
Inc.  (KPOA  Honolulu)  for  $287,000  (see  story 
on  page  93 ). 

Allen  Kander,  station  broker,  handled  the 
Lone  Ranger  sale. 


Rocky-Ez  Again  on  C-C 

PLANS  for  a  closed-circuit  telecast  of  the 
heavyweight  championship  bout  between  Rocky 
Marciano  and  Ezzard  Charles  on  Sept.  15  were 
announced  last  week  by  Nathan  L.  Halpern, 
president  of  Theatre  Network  Television  and 
James  D.  Norris,  president  of  the  International 
Boxing  Club,  promoter  of  the  bout. 

Mr.  Halpern  said  the  bout  will  be  presented 
to  theatres  throughout  the  country  directly  from 
the  Yankee  Stadium  in  New  York.  He  pre- 
dicted that  the  bout,  which  will  not  be  seen  on 
home  television  sets,  will  be  "the  largest  closed- 
circuit  big-screen  telecast  ever  undertaken."  The 
first  Marciano-Charles  closed-circuit  telecast  last 
June,  according  to  Mr.  Halpern,  was  viewed  by 
an  audience  of  200,000. 

BOTV  Plans  Night  Club  Tv 

PLANS  were  announced  last  week  by  Box 
Office  Television  Inc.,  New  York,  under  which 
night  clubs  throughout  the  country  will  be  pro- 
vided with  "top  name"  entertainment  by  means 
of  closed  circuit  television.  The  new  network, 
which  is  expected  to  be  in  operation  by  the  be- 
ginning of  1955,  will  present  large-screen  "floor 
shows"  to  restaurants  and  night  clubs. 

'Mr.  D.  A/  on  Radio 

FREDERIC  W.  ZIV  Co.,  New  York,  has  an- 
nounced that  the  radio  version  of  Mr.  District 
Attorney  has  sold  in  57  markets  in  the  first  10 
days  of  its  sales  campaign,  with  multi-market 
purchases  by  regional  advertisers  contributing 
"greatly"  to  the  list. 


is  now  basic 

RADIO 

in  Buffalo 


The  mighty  array  of  CBS  talent  plus  the  longtime 
top-rated  local  WBEN  programs  make  WBEN  more 
than  ever  THE  buy  in  New  York  State's  second  market. 
Call  or  write  any  CHRISTAL  office 
in  New  York,  Chicago,  San  Francisco,  Boston  or  Detroit. 


ZIV#S  CARLSON  SLATED 
TO  MAKE  COMMERCIALS 

Star  of  'I  Led  Three  Lives'  to 
make  sales  messages  for  local 
sponsors  that  can  be  integrat- 
ed into  syndicated  film  show. 

MAKING  of  "integrated  commercials"  for  the 
various  advertisers  who  sponsor  a  syndicated  tv 
film  dramatic  series  now  seems  to  be  as  much 
a  part  of  the  star's  duties  as  making  the  pro- 
gram itself,  accord- 
ing to  an  announce- 
ment from  Ziv  Tele- 
vision Programs  that 
Richard  Carlson  will 
soon  begin  filming 
integrated  commer- 
cials for  sponsors  of 
Ziv's  /  Led  Three 
Lives. 

On  the  immediate 
schedule  of  Mr.  Carl- 
son, who  portrays 
ex-FBI  counterspy 
Herbert  Philbrick  in 
the  series,  are  com- 
mercials in  Narragansett  Brewing  Co.  and  Croft 
Brewing  Co.,  both  placed  through  Cunningham 
&  Walsh,  New  York,  and  for  Phillips  Petroleum 
Co.,  through  Lambert  &  Feasley,  New  York. 

Puts  on  a  Par 

William  Pehlert,  account  executive  on  the 
two  beer  accounts  for  Cunningham  &  Walsh, 
summed  up  the  advantages  of  using  Mr.  Carlson 
in  the  commercials  for  regional  products  this 
way:  "Carlson  is  a  star  of  national  reputation. 
Both  Narragansett  and  Croft  are  battling  na- 
tional beers  in  their  markets.  It  is  all  too 
seldom  that  a  regional  product  has  a  chance  to 
tie  in  with  a  national  celebrity  of  Carlson's 
stature  and  box-office  appeal.  Having  Carlson 
give  the  sales  pitch  creates  the  impression  among 
viewers  that  our  beers  are  national  beers.  There 
is  little  doubt  that  by  having  Carlson  deliver 
the  personalized  commercials  both  beers  have 
gained  considerably  in  prestige  in  their  markets. 
The  brewers  are  delighted  with  the  results." 

For  Phillips  66,  Mr.  Carlson  does  not  do  the 
actual  commercials  but  he  does  film  the  opening 
and  closing  titles  as  narrator  and  points  out  that 
Philllips  is  the  sponsor  of  that  week's  episode 
of  /  Led  Three  Lives.  The  product  commer- 
cials are  done  live  by  a  local  announcer. 

Link  With  Product 

John  Bates,  tv-radio  director  of  Lambert  & 
Feasley,  feels  that  using  the  star  in  this  way 
links  him  closely  with  the  sponsor's  product  and 
adds  to  the  program's  integration.  It  also,  ac- 
cording to  Mr.  Bates,  emphasizes  the  institu- 
tional approach  which  this  advertiser  desires 
and  at  the  same  time  permits  a  more  direct- 
sales  approach  by  the  local  announcer. 

Herbert  Gordon,  Ziv's  vice  president  in  charge 
of  programming,  said  that  Mr.  Carlson's  work 
schedule  has  been  charted  so  that  he  will  be 
able  to  complete  the  personalized  commercials 
in  time  for  sponsors  to  use  them  starting  in  late 
September,  when  the  second  year's  cycle  of  the 
series  gets  underway. 


MR.  CARLSON 


Page  72    •    August  9,  1954 


Broadcasting    •  Telecasting 


AMMOUMClMG- 

by  the  nationally  known  travel  expert— CAROL  LANE,  women's  travel  director,  Shell  Oil  Co. 


CONTENTS 

-_N_  r>a\ 


America  Calling 


Foreword: 

^pfanrdng  the  Trip 
I'  Year Round  Vacationing 
3   Vacation  Wardrobes 
4.  The  Packing  Picture 
5    Get  Ready,  Get  Set 
I'  All-Weather  Driving 

7.  AFew Things  About 

Driving 

8.  Roadside  Repairs 

9.  Kindergarten  in  ^our 
10.  The  Touring  Infa-t 
,  i    Travehng  with  V ets 

*  j    „+nres  in  Learning 

12.  Adventures  in 

13.  National  and  State 

14.  Camping 
,5   Kitchen  in  Your  Car 

16.  Sports  and  Travel 

17.  North  and  South 
of  the  Border 

Conclusion:  nave  a 


\ 


"Tips  for  planning  a  trip".  .  ."Travel  styles" 
"New  motoring  games  for  kids".  .  .  "Cooking  outdoors  is  fun" 
"List  of  museums,  parks,  exhibits,  etc.".  .  . 


That's  just  a  small  sample  of  what  you'll  find 
in  Simon  &  Schuster's  new  book.  There's  loads 
more— 238  pages  of  useful  touring  information  of 
interest  to  every  motorist.  , 

Never  before  has  it  all  been  gathered  together 
between  two  covers.  But  now  in  the  one  inex- 
pensive volume  you  have  a  gold  mine  of  facts 
that  should  come  in  mighty  useful  all  year  long. 

Chapters  on  camping,  hunting,  fishing,  car  care 
and  the  like  have  a  special  appeal  for  men.  New 


ways  to  make  touring  easier  and  more  pleasant 
for  women  are  featured.  Miss  Lane  writes  in  a 
light,  readable  style.  You'll  find  hundreds  of 
practical,  road-tested  tips  for  more  family  fun  on 
4  wheels.  A  rare  bargain  for  handy  reference  any 
day  of  the  year. 

GET  YOUR  COPY  TODAY 
WHEREVER  YOU  BUY  BOOKS 


SHELL  OIL  COMPANY 


Broadcasting   •  Telecasting 


August  9,  1954    •    Page  73 


Suits  Against  Cummings 
Settled  Out  of  Court 

TWO  breach  of  contract  suits  against  tv  actor 
Robert  Cummings,  filed  in  Los  Angeles  Superior 
Court  by  producer-writer  Mort  Greene  in  1953, 
were  settled  out  of  court  last  week  for  a  sum  "in 
five  figures,"  according  to  attorney  Ben  Gold- 
man, representing  Mr.  Greene. 

Formerly  the  producer  of  tv  film  My  Hero 
series,  Mr.  Greene  sought  $100,000  in  punitive 
damages  and  $19,200  for  salary  loss  because, 
he  charged,  Mr.  Cummings  induced  packager 
Don  Sharpe,  "by  innuendo"  to  cancel  his  work 
contract  in  1952. 

Last  month  Mr.  Cummings  settled  another 
suit  arising  out  of  Greene  litigation.  He  agreed 
to  pay  $1,900  damages,  for  knocking  down 
with  his  car  and  dragging  Los  Angeles  deputy 
sheriff  William  Conroy,  who  was  attempting 
to  serve  him  a  summons  in  the  Greene  case. 

Justman  Sues  for  'Phoebe7 

SUIT  has  been  filed  in  Los  Angeles  Superior 
Court  by  Joseph  Justman,  president  of  Motion 
Picture  Center  Studios,  Hollywood,  against 
Phoebe  Productions,  producer  Alex  Gottlieb, 
actor  Peter  Lawford,  director  Don  Weis,  Wil- 
liam Morris  Agency,  Campbell  Soup  Co.  and 
two  John  Does.  Charging  that  an  agreement, 
reached  May  20  by  the  production  firm,  Mr. 
Gottlieb  and  himself,  called  for  him  to  receive 
10%  of  the  Dear  Phoebe  tv  film  series  recently 
purchased  by  Campbell  Soup  for  fall  telecast- 
ing, the  plaintiff  claims  the  defendants  now 
deny  the  existence  of  such  an  agreement. 


FILM  SALES 

Ziv  Television  Programs  Inc.,  N.  Y.,  reports 
Mr.  District  Attorney  series  has  added  61 
markets  in  past  three  months,  bringing  total 
to  128.  Company  also  reports  latest  Meet 
Corliss  Archer  sales  bring  markets  to  54. 

CBS  Television  Flm  Sales,  N.  Y.,  announced 
it  has  sold  Crown  Theatre  series  to  WKNY-TV 
Kingston,  N.  Y.  It  also  announced  Holiday  in 
Paris  musical-variety  series  has  been  sold  to 
KFBC-TV  Cheyenne,  Wyo.,  as  part  of  eight- 
show  package. 

FILM  PRODUCTION 

Sportsvision  Inc.,  S.  F.  (delayed  tv  sports 
films),  signed  for  4th  consecutive  year  by 
Phillips  Petroleum  Corp.,  Bartlesville.  Okla., 
to  produce  and  shoot  13  weeks  of  Big  7  and 
Big  10  Conference  football  games,  starting 
Sept.  18  and  25  respectively,  for  release  to 
27  midwest  and  southwest  markets.  Agency: 
Lambert  &  Feasley  Inc.,  N.  Y. 

RANDOM  SHOTS 

Olmstead  Sound  Studios  announce  plans  to 
open  at  One  E.  54th  St.,  New  York  City, 
about  Aug.  15,  equipped  for  high  fidelity 
sound  recording  and  film  operations  and  also 
serve  as  new  headquarters  for  Television  Pro- 
ducers Inc.,  packaging-producing  firm  headed 
by  Mr.  Olmstead,  Martin  Jones  and  Gordon 
Knox,  and  for  Jones-Olmstead  Inc.,  N.  Y. 

Academy  of  Tv  Arts  and  American  Cinema 
Editors  have  reached  agreement  whereby  new 
category  in  annual  awards  has  been  established 


I  have  a  call  fro 
El  Paso,Texasi 

Mr.  Marsichl* 


He  wants  to  talk  to  you 
about  El  Paso  and 

KROD-TV 


According  to  Sales  Management's  "Survey  of  Buying  Power," 
El  Paso  County  ranks  98  in  the  first  200  counties  in  the 
U.  S.  and  5th  in  Texas  in  total  retail  sales.  .  .  .  KROD-TV  is 
the  leader  in  the  El  Paso  trading  area  in  coverage,  program- 
ming and  promotion.  .  .  .  KROD-TV  is  affiliated  with  KROD 
—600  Kc— CBS— 5,000  Watts.  .  .  .  Owned  and  operated  by  the 
El  Paso  Times,  Inc. 

RODERICK  BROADCASTING  COMPANY 


DORRANCE  D.  RODERICK 
President 


VAL  LAWRENCE 
Vice  Pres.  &  General  Mgr. 


DICK  WATTS 
Sales  Manager 


.  REPRESENTED  NATIONALLY  BY  THE  BRANHAM  COMPANY 

You'll  Sell  More  on  Channel  4 

*  Of  course,  you  know  John  Marsich,  Time  Buyer  in  the  New  York  office  of  Kudner  Agency,  Inc. 


ARNOLD  C.  GRAHAM  (c),  advertising 
manager,  Goebel  Brewing  Co.,  signs  the 
firm's  third  year  renewal  contract  with 
Transfilm  Inc.,  New  York,  for  exclusive 
beer  industry  use  of  that  firm's  Geesink 
technique  for  tv  commercials.  Approving 
the  agreement  are  William  Burnham  (I), 
Transfilm  sales  vice  president,  and  Joseph 
Forest,  Transfilm  creative  director.  The 
rooster  is  Brewster,  star  of  all  Goebel  tv 
commercials. 


for  tv  film  editing.  ACE  will  elect  two  editors 
to  represent  them  on  ATAS  board. 

Professional  Motion  Pictures,  Anderson,  S.  C, 
has  been  established  with  Auricon  "1200" 
cameras,  Zoomar  lenses  and  "double  system" 
sound  equipment  for  industrial,  commercial 
and  sports  tv  film.  The  firm,  headed  by  Wilton 
Hall  Jr.,  will  make  kinescopic  recordings  and 
provide  slides  and  art  work  in  addition  to  aerial 
photography. 

FILM  PEOPLE 

Robert  W.  Keith,  assistant  in  production,  Cen- 
tral Telefilms,  Peoria,  111.,  promoted  to  produc- 
tion manager;  Lewis  Cook,  chief  cameraman, 
promoted  to  technical  director. 

Robert  H.  Forward,  assistant  general  manager, 
KABC-TV  Hollywood,  to  Sportsvision  Inc., 
San  Francisco  (delayed  tv  sports  film),  as 
production  director,  with  headquarters  in 
Hollywood. 

Arnold  Fetbrod  named  administrative  assistant, 
sales  dept.,  Screen  Gems  Inc.,  N.  Y. 

John  Garamoni,  head  of  Agency  Recording  & 
Film  Service,  Chicago,  appointed  sales  repre- 
sentative of  Tee  Vee  Co.,  headquartered  in 
same  city. 

Lowell  Frank,  director  of  recording,  West 
Coast  Div.,  Columbia  Recording  Co.,  named 
program  director  of  Guild  Films  Co.,  N.  Y., 
Liberace  program. 

Dr.  Wernher  Von  Braun,  Chief  of  the  Guided 
Missile  Development  Div.,  Army  Ordnance 
Corp..  Redstone  Arsenal,  Huntsville,  Ala., 
signed  by  Waft  Disney  as  technical  consultant 
on  "Trip  to  Mars"  program,  part  of  "Land  of 
Tomorrow"  segment  on  ABC-TV  Disneyland 
series. 

Michael  M.  Sillermaii,  executive  vice  presi- 
dent. Television  Programs  of  America,  to  ad- 
dress Columbia  U.  graduate  school  seminar 
of  educators  on  tv  programming. 


Page  74    •    August  9,  1954 


Broadcasting    •  Telecasting 


EVERYONE  AT  WDAY-TV 
LOVES  THE  TAX  ASSESSOR! 


WDAY-TV  is  the 

ONLY  TV  STATION 
WITHIN  50  MILES 
OF  FARGO! 


Ordinarily  you  catch  us  billing  and 
cooing  with  the  Tax  Assessor  about  as 
often  as  you  see  us  playing  around  with 
a  bunch  of  wildcats.  .  .  . 

This  year  it's  different.  In  May  we 
asked  the  City  Assessor  if  he  could 
check  Fargo's  Personal  Property  Tax 
rolls  and  tell  us  the  number  of  tele- 
vision sets  in  Fargo.  Nobody  lies  to 
increase  his  taxes!  And  65.5%  of  all 
Fargo  families  told  the  Assessor  they 


own  television  sets!  And  remember, 
that  was  back  in  May,  1954 — less  than 
a  year  after  we  went  on  the  air! 
We  do  a  pretty  fancy  job  in  the  rest  of 
our  coverage  area,  too.  Twenty  miles 
from  Fargo  the  TV  saturation  is  52% — 
fifty  miles  away  it's  28% — and  seventy 
miles  away  it's  almost  20%! 
Ask  Free  &  Peters  for  all  the  facts  on 
WDAY-TV— the  only  TV  station  in  the 
rich  Red  River  Valley. 


WDAY-TV 

FARGO,  N.  D,  •  CHANNEL  6 
Affiliated  with  NBC  •  CBS  •  ABC 

FREE  &  PETERS,  INC.,  Exclusive  National  Representatives 


FACTS  &  FIGURES 


IN  DETROIT 

You 
Sell  More 
on 

CHANNEL 


WWJ-TV 

NBC  Television  Network 
DETROIT 

Associate  AM-FM  Station  WWJ 
Owned  and  Operated  by  THE  DETROIT  NEWS 

National  Representative 
THE  GEORGE  P.  HOLLINGBERY  CO. 


got 
reach'! 


But    down  in 
Northwest  Alabama 
and  Northeast  Missis- 
sippi WERH  reaches  more 
folks  than  a  Saturday  night 
fish  fry. 

The  reason  for  this  is  that  WERH  is 
long  on  entertainment.  The  sort  of  music 
and  programs  that  the  folks  down  here  pre- 
fer. And  WERH  has  a  signal  that  reaches  . . . 
not  just  reaches,  but  dominates  the  14,695 
square  miles  of  its  0.1MV/M  contour. 

When  you  want  your  advertising  buck  to 
reach  the  most  for  the  money  WERH,  the 
station  for  Northwest  Alabama  and  North- 
east Mississippi,  is  your  station. 


WERH 


5000 
waffs 
970 
KC 


National  Representafive:  Hil  F.  Best  Co. 


Page  76    •    August  9,  1954 


'54  SET  OUTPUT 
LAGS  BEHIND  '53 

Comparison  of  RETMA  figures 
for  first  six  months  of  both 
years  shows  decline  in  both 
radio  and  tv  set  output  but 
tv  sets  were  up  in  June. 

NEARLY  5  million  radio  receivers  and  over 
2.8  million  tv  receivers  were  manufactured 
during  the  first  half  of  1954,  according  to 
Radio-Electronics-Tv  Mfrs.  Assn.  Output  of 
tv  receivers  showed  a  marked  increase  during 
the  early  summer  weeks. 

Production  of  color  tv  sets  totaled  8,394  in 
the  first  six  months  of  the  year,  according  to 
RETMA.  Of  these,  only  347  sets  were  manu- 
factured in  June. 

Uhf-equipped  receivers  produced  in  June 
totaled  99,404  sets,  or  636,456  for  the  six-month 
period. 

Radio  set  production  totaled  4,886,559  sets 
for  the  first  six  months  of  this  year  compared 
to  7,266,542  in  the  same  1953  period  and 
5,456,035  in  the  first  half  of  1952.  June  radio 
production  totaled  837,655  sets  compared  to 
722,104  in  May  and  1,163,831  in  June  1953. 
June  is  a  five-week  statistical  month  in  RETMA 
compilations.  Of  the  June  radios,  15,854  had 
fm  tuning  along  with  988  tv  sets. 

Tv  output  in  June  totaled  544,142  sets  com- 
pared to  396,287  in  May,  showing  an  increase 
in  the  weekly  production  rate.  June  output 
last  year  totaled  524,479  sets,  fewer  than  in  the 
current  month.  Six-month  tv  set  output  totaled 
2,845,147  units,  about  26%  below  the  level  a 
year  ago  but  well  above  the  2,318,236  produced 
in  the  first  half  of  1952. 

Production  data  for  the  first  half  of  1954: 


Television 

Home  Sets 

Portables 

Jan. 

420,571 

271,036 

46,571 

Feb. 

426,933 

233,063 

98,275 

March  (5  wks.) 

599,606 

244,110 

206,130 

Apr. 

457,608 

165,232 

175,424 

May 

396,287 

173,480 

174,735 

June  (5  wks.) 

544,142 

226,350 

141,904 

TOTAL 

2,845,147 

1,313,271 

843,039 

Auto 

Clock 

Total  Radio 

Jan. 

394,442 

1 59,932 

871,981 

Feb. 

331,961 

105,933 

769,232 

March  (5  wks.) 

370,249 

119,863 

940,352 

Apr. 

330,989 

73,590 

745,235 

May 

316,519 

57,370 

722,104 

June  (5  wks.) 

336,733 

132,668 

837,655 

TOTAL 

2,080,893 

649,356 

4,886,559 

Videodex  Again  Topped 
By  'Dragnet'  and  'Lucy' 

VIDEODEX  report  on  top  network  tv  shows 
for  week  of  June  26-July  2  shows  Dragnet  with 
the  top  rating  of  35.5.  /  Love  Lucy,  seen  in 
124  cities  to  Dragnet's  107,  reached  the  most 
homes,  11,230,000.  Videodex  tabulations  are: 


No.  of 

%  Tv 

Program 

Cities 

Homes 

1. 

Dragnet  (NBC) 

107 

35.5 

2. 

1  Love  Lucy  (CBS) 

124 

35.1 

3. 

Best  of  Groucho  (NBC) 

128 

33.7 

4. 

Jackie  Gleason  (CBS) 

86 

31.4 

5. 

Toast  of  the  Town  (CBS) 

113 

30.7 

6. 

Tv  Playhouse  (NBC) 

105 

29.4 

7. 

Saturday   Night   Review  (NBC) 

69 

27.6 

8. 

Godfrey  &   Friends  (Toni)  (CBS) 

118 

27.0 

9. 

Kraft  Theatre  (Wed.)  (NBC) 

60 

26.2 

10. 

Our  Miss  Brooks  (CBS) 

53 

25.8 

No.  of 

No.  Tv 

Program 

Cities 

Homes  (000's) 

1. 

1  Love  Lucy  (CBS) 

124 

11,230 

2. 

Dragnet  (NBC) 

107 

11,157 

3. 

Best  of  Groucho  (NBC) 

128 

10,691 

4. 

Toast  of  The  Town  (CBS) 

113 

9,307 

5. 

Tv  Playhouse  (NBC) 

105 

9,004 

6. 

Jackie  Gleason  (CBS) 

86 

8,883 

7. 

Godfrey  &  Friends  (Toni)  (CBS) 

118 

8,582 

8. 

Ford  Theatre  (NBC) 

142 

8,224 

9. 

Private  Secretary  (NBC) 

120 

7,363 

10. 

Saturday  Night  Revue  (NBC) 

69 

7,349 

Cathode  Tube  Totals 

FACTORY  sales  of  cathode  ray  tv  re- 
ceiving tubes  in  June  totaled  681,937 
units  compared  to  584,782  in  May  and 
746,822  in  June  1953,  according  to  Ra- 
dio-Electronic-Tv  Mfrs.  Assn.  Six-month 
sales  in  1954  totaled  3,957,238  cathode 
tubes  compared  to  5,197,071  a  year  ago. 
Receiving  tube  sales  totaled  31,031,315 
units  in  June  compared  to  28,650,825  in 
May.  Six-month  sales  of  receiving  tubes 
were  165,709,060  compared  to  243,160,- 
348  in  the  first  half  of  1953. 


'DRAGNET'  HEADS 
ARB  FOR  JULY  6-12 

LEADING  tv  program  in  the  nation  during 
July  was  NBC-TV's  Dragnet,  according  to 
American  Research  Bureau  ratings  released 
last  week.  Public  Defender  which  took  over  as 
a  summer  replacement  in  the  period  usually 
held  by  top-rated  /  Love  Lucy  managed  to  hold 
a  position  in  the  top  ten  programs. 

The  ratings,  based  on  viewing  for  the  week 
of  July  6-12: 


Program 

Network 

Rating 

1 

Dragnet 

(NBC) 

46.0 

2 

Toast  of  the  Town 

(CBS) 

38.8 

3 

Best  of  Groucho 

(NBC) 

35.3  ' 

4 

This  Is  Your  Life 

(NBC) 

34.1 

5 

Godfrey  and  Friends 

(CBS) 

33.9 

6 

I've  Got  a  Secret 

(CBS) 

32.4 

7 

Public  Defender 

(CBS) 

31.9 

What's  My  Line? 

(CBS) 

31.9 

9 

Talent  Scouts 

(CBS) 

31.8 

10 

Ford  Theatre 

(NBC) 

28.6 

Program 

Viewers 

Network 

(000) 

1 

Dragnet 

(NBC) 

37,180 

2 

Toast  of  the  Town 

(CBS) 

33,310 

3 

Best  of  Groucho 

(NBC) 

26,320 

4 

Godfrey  and  Friends 

(CBS) 

26,230 

5 

Public  Defender 

(CBS) 

24,120 

6 

I've  Got  a  Secret 

(CBS) 

23,680 

7 

This  Is  Your  Life 

(NBC) 

22,630 

8 

Ford  Theatre 

(NBC) 

22,390 

9 

What's  My  Line? 

(CBS) 

21,380 

10 

1  Married  Joan 

(NBC) 

20,480 

'Lucy'  Winds  Up  Season 
In  Top  Nielsen  Position 

NATIONAL  Nielsen   Ratings   for  the  two 
weeks  ending  July  10  generally  duplicated  the 
top  listings  of  /  Love  Lucy  and  Dragnet  of 
the  past  months. 
The  ratings: 

NUMBER  OF  TV  HOMES  REACHED 


HOMES 

RANK 

PROGRAM 

(000) 

1 

1  Love  Lucy  (CBS) 

14,020 

2 

Dragnet  (NBC) 

11,792 

3 

Pabst  Blue  Ribbon   Bouts  (CBS) 

9,300 

4 

Toast  of  the  Town  (CBS) 

9,018 

5 

Ford  Theatre  (NBC) 

8,886 

6 

Robt.  Montgomery  (Amer.  Tobacco) 

(NBC) 

8,877 

7 

This  Is  Your  Life  (NBC) 

8,299 

8 

Arthur   Godfrey   (Frigidaire)  (CBS) 

8,130 

9 

Arthur  Godfrey's  Scouts  (CBS) 

8,116 

10 

Loretta  Young  Show  (NBC) 

7,894 

PER  CENT  OF  TV  HOMES  REACHED 

PROGRAM  STATION  BASIS 

HOMES 

RANK 

PROGRAM 

% 

1 

1  Love  Lucy  (CBS) 

47.0 

2 

Dragnet  (NBC) 

.  40.3 

3 

Ford  Theatre  (NBC) 

32.0 

4 

Toast  of  the  Town  (CBS) 

31.8 

5 

Pabst  Blue  Ribbon  Bouts  (CBS) 

31.6 

6 

Robt.  Montgomery  (Amer.  Tobacco) 

(NBC) 

30.6 

7 

This  Is  Your  Life  (NBC) 

30.2 

8 

Arthur  Godfrey's  Scouts  (CBS) 

29.1 

9 

Arthur  Godfrey   (Frigidaire)  (CBS) 

28.9 

10 

Kraft  TV  Theatre  (NBC) 

28.2 

Copyright  1954  by  A.  C.  Nielsen 

Co. 

Broadcasting   •  Telecasting 

BROADCASTING 


TELECASTING 


A  section  of 
August  9,  1954 
OADCASTING  •  TELECASTING 
1735  DeSales  St..  N.  W. 

6,  D.  C. 


ecast 


FIEM     FEATURE  SECTION 


BONUS! 

AUDIENCE  DOUBLED 
KATES  UNCHANGED 

WIBW-TV's  new  1010  foot  tower  is  nearly  up!  Our  power  soon 
goes  to  87.1  KW!  Your  sales  message  will  reach  well  over 
110,000  TOP  TV  homes  .  .  .  half  of  them  NEW  TV  HOMES! 
You're  getting  TWICE  THE  AUDIENCE— still  at  No.  1  Rate 
Card  prices — and  with  6  months'  protection! 

A  BONUS  MARKET,  TOO! 


WIBW-TV  .  . .  Topeka's  only  TV  station  .  .  .  blankets  America's 
14th  "buyingest"  market*.  AND,  we  hand  you  a  solid  80  mile 
radius  of  the  rich  outlying  territory.  (We're  not  even  counting 
WIBW-TV's  whopping-big  audience  in  Kansas  City  and  St. 
Joseph.)  Better  place  your  order  NOW! 

''Consumer  Markets  '54. 


The  Kansas  View  Point 


CBS-DuMONT-ABC 
Interconnected 


TOPEKA,  KANSAS 

Ben  Ludy,  Gen.  Mgr. 

WIBW  &  WIBW-TV  in  Topeka 
KCKN  in  Kansas  City 


New  products, 
more  power 
ready  for 
your  family 


SEPARATE  ELECTRIC  RANGE  UNITS  grow  in  popularity.  Oven  at  left-top  units 
at  right,  separated  by  griddle  surface  and  egg  cookers— all  can  be  at  con- 
venient working  height,  or  built  into  both  new  and  remodeled  kitchens. 


If  you  owned  5  or  6  convenient  and  work- 
saving  electric  appliances  a  few  years  ago, 
you  probably  are  enjoying  12  or  15  now. 
And  that's  only  the  beginning,  say  elec- 
tric power  companies  and  manufacturers, 
as  the  combination  of  American  inven- 
tiveness and  plenty  of  low-priced  elec- 
tricity expand  the  Electric  Age. 

U.  S.  families  are  using  twice  as  much 
electricity  as  they  did  in  1946— yet  there's 
more  than  enough  of  it.  That's  because 
the  electric  light  and  power  companies 
plan  and  build  years  ahead  to  have  addi- 


tional power  ready  when  you  want  it. 
With  hundreds  of  new  power  plants, 
they've  doubled  their  output  since  the 
war,  and  plan  to  have  half  again  as  much 
more  by  1960. 

In  spite  of  this  abundance,  some 
people  want  government  to  create  more 
unnecessary  public  debt  by  building 
new  government  power  projects.  The 
country's  growing  appetite  for  electricity 
has  been  supplied,  and  can  be  supplied 
in  the  future,  by  America's  Electric 
Light  and  Power  Companies*. 

*  Names  on  request  from  this  magazine 


LIGHT  FOR  FREEDOM  foSfe]  POWER  FOR  PROGRESS 


HOME  AIR  CONDITIONING.  New  built- 
in  units,  for  both  new  and  old 
homes,  team  up  with  the  heating 
system  for  year-round  comfort. 


COLOR  TELEVISION  is  here;  a  few  families 
already  are  enjoying  it.  The  big  growth 
of  color  TV  is  expected  to  start  in  195  5. 


PACKAGED  W0RKSH0P- 

new  home  appliance  for 
father  and  the  boys— is  a 
half-dozen  electric-pow:ered 
tools  in  one.  Electric  mow- 
ers and  hedge  clippers 
please  Dad,  too. 


Page  78    •    August  9,  1954 


Broadcasting   •  Telecasting 


©  Pitchmen  on  the  tv  film.    Page  80. 


•  Quick's  first  90  seconds  on  tv.    Page  86. 


•  Coming:  more  magnetic  tv  film.    Page  91. 


fi 


maker 


ROLAND  DANIEL  REED 


WHEN  Roland  Daniel  Reed  arrived  in  Hollywood  in  1922  he  was 
unable  even  to  get  into  a  studio  until  he  put  on  makeup  and  walked 
into  Fox  Film's  casting  office  asking  "got  anything  for  tomorrow?" 
For  the  next  two  years  he  was  a  "dress"  extra.  Today  he  heads 
one  of  tv's  largest  production  firms. 

A  chronology  of  Mr.  Reed's  career  would  read  like  this:  At  19 
he  was  eastern  representative  for  Eagle-Picher  Lead  Co.  Several 
years  later  he  was  headed  for  Hollywood  with  no  knowledge  of 
filmmaking  but  the  ambition  to  be  an  assistant  director.  Then 
came  the  casting  office  episode.  Next  Mr.  Reed  was  a  full-fledged 
director,  this  for  three  days  on  a  Jack  Hoxie  western.  After  the 
producer  became  curious  as  to  how  the  editor  was  going  to  put 
Mr.  Reed's  footage  together,  Mr.  Reed  turned  in  his  megaphone 
and  spent  the  next  six  years  as  a  film  editor. 

He  was  with  Chesterfield  Picture  Corp.,  directing  mystery-action 
features,  when  Westinghouse  contracted  him  in  1930  to  turn  out 
an  industrial  film.  Up  to  this  point,  Mr.  Reed  recalls,  he  hadn't 
even  known  industrial  films  existed.  By  1938  he  was  functioning 
as  Roland  Reed  Productions  and  making  numerous  industrial  films. 

In  partnership  with  Hal  Roach  Jr.,  his  first  tv  film  effort  was 
ABC-TV's  Trouble  With  Father,  which  General  Mills  has  sponsored 
since  1951.  Starting  in  October,  Liggett  &  Myers  assumes  spon- 
sorship of  the  series  on  ABC-TV,  under  a  contract  calling  for  39 
new  films  plus  a  block  of  re-runs  to  augment  certain  markets. 
Next  were  Mystery  Theatre  and  Beulah,  still  sponsored  by  Sterling 
Drug  and  Procter  &  Gamble,  respectively,  on  ABC-TV.  There 
are  over  200  films  completed  in  the  three  series. 

Associated  again  with  Mr.  Roach  Jr.,  My  Little  Margie  was  born. 
The  1952  summer  replacement  for  Philip  Morris'  /  Love  Lucy  on 
CBS-TV,  the  series  continued  for  the  firm  until  switching  to 
NBC-TV  and  Scott  Paper. 

For  $570,000  he  produced  26  Rocky  Jones,  Space  Ranger  films. 


United  Television  Programs  is  distributing  the  series  in  over  50 
markets,  with  13  more  films  planned  this  summer. 

When  Mr.  Reed  and  Bernard  Fox  completed  the  pilot  film  in 
Waterfront  too  late  last  year  to  hit  New  York  between  May  and 
July,  they  decided  to  make  it  the  initial  big  first-run  series  in  syn- 
dication. Lack  of  $900,000  to  make  39  films  was  the  only  catch. 
When  Standard  Oil  agreed  to  buy  it  for  26  weeks  in  seven  western 
states,  Mr.  Reed  negotiated  a  $130,000  advance.  An  additional 
$442,000  was  forthcoming  when  UTP  contacted  Chemical  Bank 
of  New  York.   Of  this  loan,  $300,000  has  been  repaid. 

Pilot  film  in  Meet  the  O'Briens  has  been  completed  with  Official 
Films  financially  interested  and  set  to  distribute.  Starring  Dave 
O'Brien,  known  from  the  M-G-M  "Pete  Smith  Specialty"  shorts, 
the  series  will  answer  what  Mr.  Reed  believes  is  a  market  for 
slapstick. 

Upcoming  is  Alarm,  dramatizing  human  interest  sidelights  of 
factual  fires,  which  he  reports  has  the  cooperation  of  National 
Board  of  Fire  Underwriters  and  major  casualty  insurance  com- 
panies. Also  responsible,  in  part,  for  the  enthusiasm  exuding 
from  the  firm's  headquarters  at  Roach  Studios  is  the  first  film  in 
Men  of  Justice,  an  anthology  series  based  on  documented  cases. 
In  partnership  with  Paula  Stone,  a  series  derived  from  inspirational 
stories  in  Guide  Post  magazine  is  in  the  works. 

Another  type  of  production  Mr.  Reed  likes  is  such  hour-long  tv 
films  as  "A  Star  Shall  Rise"  and  "Trial  at  Tara"  and  the  Inspira- 
tion Please  tv  spots  for  Family  Theatre  and  other  religious  groups. 

Mr.  Reed,  who  was  born  some  50-odd  years  ago  in  Middletown, 
N.  Y.,  has  a  home  in  Beverly  Hills,  but  he  spends  most  of  his 
spare  time  at  Balboa  Bay  on  his  63-foot  ocean-going  yacht  which 
sleeps  19  people  and  has  tv.  Another  source  of  pride  is  a  27-foot 
speedboat,  recently  acquired  in  Italy,  which  holds  10  people,  does 
60  knots  and  is  the  only  one  of  its  kind  in  America. 


Broadcasting    •  Telecasting 


August  9,  1954    •    Page  79 


THE  PITCHMEN 
IN  THE  PARLOR 

DESPITE  TV  CODE,  PROLONGED  PITCH  IS  NOW  FILM  FIXTURE 

by  John  Osbon 


IN  THE  ever-changing  world  of  television, 
one  of  the  few  early  institutions  that  has 
remained  immune  to  change  is  the  television 
pitch,  an  indoor  version  of  the  transient 
business-in-a-suitcase  which  for  generations 
survived  the  buffeting  of  weather  and  the 
police  before  discovering  a  haven  in  the 
iconoscope. 

Tumultuous  advances  have  occurred  in 
other  areas  of  television  advertising  and 
production,  but  the  television  pitch  today  is 
practically  identical  to  that  of  five  years  ago. 
In  only  two  respects  has  its  immutability 
been  disturbed:  it  has  been  shortened  from 
its  original,  standard  length  of  half  an  hour 
to  the  present  average  of  10  minutes,  and 
it  has  been  put  on  film. 

Aside  from  these  slight  concessions  to 
modernity,  the  pitch  contains  ingredients 
which  are  timeless:  a  product  which  lends 
itself  to  demonstration,  a  pitchman  who  is 
glib  enough  to  befuddle  the  average  mind, 
a  location  to  which  a  crowd  can  be  attracted, 
and  enough  time  for  the  pitchman  to  un- 
load the  contents  of  his  duffle  before  the 
cops  arrive.  Television  provides  the  perfect 
setting. 

In  the  early  days  of  television,  when 
competition  was  less  severe  and  ethical 
standards  a  matter  of  widespread  interest, 
a  substantial  proportion  of  tv  stations  re- 
fused to  let  a  pitchman  on  their  premises. 
At  the  high-water  mark  of  its  success,  the 
Charles  Antell  pitch  for  Formula  No.  9 
(possibly  the  greatest  single  success  story  in 
pitchdom)  was  able  to  get  on  only  slightly 
more  than  half  of  all  the  stations  on  the 
air  [B*T,  Jan.  19,  1953].  Nowadays,  accord- 
ing to  those  specializing  in  this  form  of 
advertising,  some  70%  of  all  stations  will 
take  pitch  business. 

Exact  statistics  are  impossible  to  get,  but 
those  associated  with  the  pitch  and  mail 
order  business  estimate  that  at  least  $10 
million  worth  of  time — probably  much 
more— is  bought  each  year  for  the  filmed 
pitchman  to  solicit  mail  orders.  Add  to 
that  the  costs  of  film  production  and  prints 

Page  80    •    August  9,  1954 


and  the  total  volume  of  mail  order  pitching 
must  run  to  $20  million. 

These  figures  are  particularly  impressive 
when  it  is  recalled  that  even  the  most  liberal 
interpretation  of  the  NARTB  Television 
Code  cannot  reconcile  the  10-minute  pitch 
with  the  code's  commercial  time  limitations. 
The  code  recommends  that  in  a  10-minute 
segment,  commercials  should  occupy  no 
more  than  two  minutes.  The  pitch  occupies 
all  10. 

A  pioneer  in  the  production  of  film  for 
mail  order  pitches  is  Lewis  &  Martin  Films 
Inc.,  Chicago.  L&M  makes  no  effort  to 
disown  its  reputation  as  the  "pitchmen  of 
mail  order  television." 

Herschell  Lewis,  partner  and  general  man- 
ager of  Lewis  &  Martin,  describes  mail  order 
and  video  as  a  "wedding  made  in  a  heaven — 
a  natural."  He  explains:  "The  tv  pitch  is 
coming  of  age.  Already  a  big  business,  tele- 
vision mail  order  is  destined  to  grow  bigger. 
Mail  order's  marriage  to  television  is  based 
on  the  soundest  principles  of  economics  and 
the  inescapable  fact  that  tv  meets  most  of 
mail  order's  needs." 

Success  Stories 

Success  stories  in  this  realm  point  up  Mr. 
Lewis's  contention.  His  company  and  agen- 
cies which  specialize  in  such  business  in  the 
Midwest  frown  on  any  notion  that  mail 
order  tv  is  even  remotely  akin  to  per  inquiry 
— where  stations  are  paid  on  the  basis  of 
replies  or  orders. 

Mail  order  products  may  range  from  auto 
wax  and  puncture-proof  tire  liquid  to  com- 
bination glass  cutters  and  knife  sharpeners. 
All  of  these  and  scores  more  have  been  the 
subject  of  pitches  filmed  by  Lewis  &  Martin 
at  their  offices  and  studios  at  208  S.  Wabash 
Ave.,  Chicago. 

Mr.  Lewis  estimates  mail  order  tv  to  be 
a  $10-$20  million  dollar  annual  business  for 
time  alone.  A  firm  may  order  200  prints 
of  one  pitch  and  run  them  three  times  a  year 
for  600  showings.  Suppose  the  average  time 
buy  runs  $75.  The  total  would  be  about 
$45,000  on  one  pitch  alone.    Multiply  this 


by  some  200  pitches  all  over  the  country 
and  you  come  up  with  $9  million,  exclusive 
of  talent,  live  tests,  script  costs,  etc. 

Lewis  &  Martin  reckons  that  about  20% 
of  its  total  gross  revenue  goes  into  mail 
order  tv  film  messages — 10%  of  film  vol- 
ume, 40%  of  print  orders.  It  also  handles 
ordinary  tv  commercials,  sales  and  indus- 
trial orders,  slide  films,  animation  and  still 
photography,  turning  out  work  for  Zenith 
Radio  Corp.,  Swift  &  Co.,  Derby  Foods, 
Kraft  Foods  Co.,  and  other  firms. 

L  &  M  is  the  outgrowth  of  Alexander  & 
Assoc.,  with  Martin  Schmidhofer  as  presi- 
dent and  partner  and  Herschell  Gordon 
Lewis  as  general  manager  and  co-partner. 
Mr.  Schmidhofer  has  an  extensive  film  back- 
ground, including  service  with  Metro-Gold- 
wyn-Mayer.  Mr.  Lewis  formerly  was  gen- 
eral manager  of  WRAC  Racine,  Wis.,  and 
producer  at  WKY-TV  Oklahoma  City.  They 
went  into  business  together  in  1952. 

When  they  announced  their  partnership, 
only  a  handful  of  stations  would  accommo- 
date mail  order  business,  doubtless  because 
of  its  unsavory  reputation  in  the  industry. 
Today,  according  to  Mr.  Lewis,  whose  firm 
has  prepared  hundreds  of  such  pitches,  easily 
70%  of  the  nation's  nearly  390  tv  outlets — 
including  group  ownership  operations — ac- 
cepts mail  order  tv  pitches.  What's  more, 
stations  are  not  only  ready,  willing  and  able 
but  "eager"  for  MO  business,  Mr.  Lewis  says. 

Mail  order  by  tv  has  been  "the  salvation" 
of  many  a  hard-pressed  uhf  operator  who 
can't  obtain  network  affiliation  or  who  finds 
a  paucity  of  national  spot  business,  Mr. 
Lewis  claims. 

The  L&M  executive  ascribes  greater 
acceptance  among  tv  outlets  to  "greatly 
relaxed"  rules  self-imposed  by  station  op- 
erators. In  1952,  pitch  films  were  subject 
to  top  echelon  screening  and  approval  at 
stations.  Today,  only  a  routine  screening 
is  necessary  by  the  film  department  for 
flagrant  examples  of  bad  taste. 

Mail  order  tv  has  become  accepted  among 

Broadcasting    •  Telecasting 


station  representatives,  too,  despite  the  in- 
convenience of  advertisers  requesting  one- 
time shots. 

Mr.  Lewis  and  Chicago  agencies  which 
specialize  in  mail  order  tv  claim  PI  is 
virtually  non-existent,  and  certainly  not 
the  factor  it  is  in  radio.  And  they  main- 
tain that  stations  generally  hold  to  card 
rates. 

One  of  the  most  significant  facts  about 
mail  order  tv  is  the  trend  away  from  15- 
and  30-minute  pitch  films  to  those  of 
shorter  duration — five  and  ten  minutes  long. 
"Ant ell's  was  entertaining 
enough  to  last  but  most  mail 
order  pitches  are  not  enter- 
taining enough,"  Mr.  Lewis 
concedes.  The  film  allows  for 
perhaps  three-and-a-half  min- 
utes of  lead-on  and  a  minute- 
and-a-half  for  local  station 
cut-in.  Ten-minute  pitches 
may  include  what  pitchmen 
insist  is  "entertainment,"  as 
well  as  the  pitch  and  the  local 
cut-in. 

How  does  a  mail  order  go 
about  getting  on  tv?  The  ad- 
vertiser goes  to  Lewis  &  Mar- 
tin— or  some  other  film  firm 
— and  asks  for  a  test,  either 
film  or  live.  If  L  &  M  feels  a 
product  may  not  click,  it  rec- 
ommends a  live  test  first  in 
some  Midwest  market,  per- 
haps Peoria  or  Rockford.  If 
it's  filmed  at  the  outset,  the 
advertiser  orders  a  certain 
number  of  prints. 

Over  half  of  mail  order 
enterprises  work  through  their 
advertising  agencies.  If  that's 
the  case,  the  agency  contacts 
station  representatives  for 
availabilities — usually  Class  B 
time.  ("Class  A  is  murder," 
in  Mr.  Lewis'  words.)  If  the 
pitch  catches  on,  the  adver- 
tiser may  want  to  reorder  an- 
other 40  or  60  prints  for  use 
on  more  stations.  Generally, 
if  a  pitch  doesn't  catch  on  the 
first  three  tries,  it  is  acknowl- 
edged a  failure. 

Lewis  &  Martin  calls  on  one 
of  any  number  of  tv  pitchmen, 
among  them  Bobby  Green, 
Lee  Young,  Marty  Brown, 
Bob  Edmonds  or  Eddie  Hess, 
who  work  on  a  10%  basis  or 
for  a  flat  fee.  Or  it  may  hire 
a  local  station  announcer.  Or 
perhaps  the  mail  order  adver- 
tiser may  want  to  speak  for  himself. 

Such  was  the  case  with  Charles  A.  Ross, 
of  Chefmaster  Products,  who  actively 
plugged  a  $2  cake  decorator  set.  He  pitched 
from  last  December  to  this  past  April,  with 
films  going  out  to  some  20  stations.  Chef- 
master  —  food  coloring,  icing,  turntable 
plates,  other  accessories  —  spent  about 
S3,000-$4,000  on  prints  alone  and  $1,500- 
$3,000  each  week  for  time.  Says  Mr.  Ross: 
"Regardless  of  how  many  stations  we  used  or 
how  much  money  we  spent,  our  selling  cost 
held  about  the  same,  which  impressed  me 


greatly."  Chefmaster  ran  over  13  weeks  on 
most  stations — 26  on  WBBM-TV  Chicago. 

No  mention  of  mail  order  tv  would  be 
complete  without  citing  the  success  of  the 
active  Lee  Ratner  Enterprises,  for  whom 
L  &  M  has  handled  pitches.  Mr.  Ratner  is 
board  chairman  of  d-Con  Co.,  which  in- 
cludes as  its  subsidiaries  Grant  Tool  Co., 
Auto-Grant,  Sona,  and  M-O-Lene.  D-Con 
itself  uses  no  MO.  But  its  subsidiaries  do 
with  great  profit.  These  accounts  together 
spend  in  excess  of  $1  million  each  year, 
utilizing  10-minute  films  on  some  300  sta- 


A  pitchman  in  action:  Bobby  Green,  one  of  several  who  work  for  Lewis 
&  Martin  films,  demonstrates  how  scissors,  sharpened  with  the  Gay  Blade 
knife  sharpener-glass  cutter  gadget,  can  snip  a  thread.  The  Gay  Blade 
is  typical  mail  order  item. 


tions.  Representatives  report  it  is  the  largest 
group  buyer  of  mail  order  tv  film  pitches 
in  the  country  today.  The  products  in- 
volved: Gay  Blade,  glass  cutter  and  knife 
sharpener  (Grant  Tool),  Rocket  ignition 
device  for  automobiles  (Auto-Grant),  cos- 
metics (Sona),  and  M-O-Lene  liquid  rug 
cleaner  and  spot  remover. 

Says  Sydney  M.  Cohen,  account  execu- 
tive at  Arthur  Meyerhoff  &  Co.,  which 
services  this  and  other  mail  order  tv  clients. 

"This  is  the  forerunner  of  a  totally  new 
concept  of  marketing  and  launching  a  new 


product  in  certain  fields.  There  has  been  lots 
of  resistance  to  mail  order,  but  the  resistance 
is  breaking  down  and  it  has  become  profit- 
able to  stations." 

Among  other  agencies  which  do  a  land- 
office  business  in  mail  order-by-television 
are  Roberts,  MacAvinche  &  Senne,  Gal- 
loway &  Simms,  Phillips,  and  Cherbo 
Inc.,  O'Neil,  Larson  &  McMahon — all  Chi- 
cago— and  Shaffer-Brennan-Margulis,  St. 
Louis. 

Roberts,  MacAvinche  &  Senne  handles 
Chefmaster,   Hutchinson   Chemical  Corp. 

(automobile,  household  wax) 
and  other  mail  order  accounts. 
Of  these  Hutchinson  has  been 
the  most  successful.  Herman 
Hutchinson  claims  to  be  the 
first  manufacturer  to  come  out 
with  a  powdered  wax,  a  $1 
item.  In  August  1952  he  took 
to  filmed  pitches  and  the  re- 
sult has  been  a  rash  of  repeat 
orders  in  markets  covered  by 
some  150  stations.  He  ordered 
some  400  prints — at  roughly 
$l,750-$2,450  each— of  the 
original  footage  (estimated 
cost  $1,200)  and  is  still  going 
strong.  The  firm  is  starting 
its  third  year. 

Roberts,  MacAvinche  & 
Senne  also  handles  other  mail 
order  accounts — viz.,  Aladdin 
Cleaner  ($2  item),  Roto- 
Sphere  Corp.  ($1  gyroscope), 
New  Ideas  Inc.  (a  $3-$5  fire 
extinguisher)  and  Pel-O-Pat 
($3  dog  vitamins).  Some  of 
these  spend  well  over  $100,- 
000  annually  on  time  and 
film,  but  the  exact  figures  are 
closely  guarded  from  jealous 
competitors. 

It  is  a  paradox  of  the  mail 
order  business  that  items  sell 
despite  the  undisputed  fact 
that  they  are  over-priced. 
Under  the  spell  of  the  tv 
pitchman  the  housewife  will- 
ingly sends  in  two  dollars  for 
the  handy  gadget  which  she 
scorns  when  it  is  displayed  for 
29  cents  at  her  local  depart- 
ment store. 

That  happened  to  be  the 
exact  merchandising  history 
of  the  Gay  Blade  glass  cutter- 
knife  sharpener.  It  died  on 
store  counters  at  29  cents  but 
has  sold  by  the  multi-thou- 
sands at  $2  by  mail. 

Turning  out  slick  mail  or- 
der tv  scripts  is  a  full-scale  operation.  Lewis 
&  Martin  has  access  to  writers,  who  are 
paid  $125  per  script  on  the  average,  to 
service  advertisers  who  have  no  agencies 
or  writing  stables  of  their  own.  In  their 
own  way,  script-writers  are  as  important 
in  the  mail  order  tv  scheme  of  things  as  the 
carnival  pitchmen  who  unloose  the  hard-sell 
without  pausing  for  breath — a  cardinal  sin 
in  pitchmen  circles. 

The  professional  mail  order  writer  of  to- 
day is  turning  out  all  kinds  of  copy.  Typical 
example  is  that  placed  through  Shaffer- 


Broadcasting    •  Telecasting 


August  9,  1954    •    Page  81 


EDGAR  J.  MACK,  Jr.,  Vice  President, 
RED  TOP  BREWING  CO. 

"We,  and  our  local  distributor,  are 
more  than  pleased  with  the  way  sales 
of  Red  Top  Beer  are  going  in  Lima, 
Ohio,  as  a  result  of  our  sponsorship 
there  of  CAPTURED.  Both  of  us  are 
also  pleased  with  trade  and  consumer 
reaction  to  DANGEROUS  ASSIGN- 
MENT in  Columbus,  where  sales  are 
boomin 


EARLE  CABELL,  President, 
CABELL'S,  INC.,  Dallas,  Texas 

"We  have  been  in  the  dairy  business 
in  North  and  East  Texas  since  1932. 
Last  year  we  went  in  pretty  strongly 
for  television,  with  DANGEROUS 
ASSIGNMENT  on  WFAA-TV.  The 
results  have  had  a  great  deal  to  do 
with  our  setting  new  sales  records, 
the  biggest  year  in  our  history.  The 
show  has  continuously  built  steady 
viewing  audiences  even  during  'second 
run'  and  'third  run'  showings." 


ROBERT  BUCKLER,  Acct.  Executive, 
WALTER  J.  KLEIN  ADV.  AGENCY,  Charlotte,  N.  C. 

"A  'Thank  You'  is  certainly  in  order 
after  your  survey  of  results  obtained 
using  INNER  SANCTUM  in  Green- 
ville,  S.  C.  for  Bunker  Hill  Canned 
Beef.  Our  client's  brokers  report  sales 
have  jumped  as  high  as  300%  since 
we  put  this  product  on  television. 
INNER  SANCTUM  is  steadily  making 
a  strong  bid  for  the  number  one  film 
rating  on  the  station.  Best  proof  of  its 
success  is  the  fact  that  our  client  also 
has  ordered  this  show  in  Charleston." 


Partners  in  Profits 


Back  of  TV's  Top  Syndicated  Stars 

Are  America's  Smartest  Advertisers 


RICHARD  BRONNENBERG,  Cen.Mgr., 
STANDT'S,  Muncie,  Ind. 

"As  a  retail  jewelry  outlet,  we  must 
have  the  very  best  in  television  enter- 
tainment. A  show  must  appeal  to  both 
pocketbooks  in  the  family.  Such  a 
show  we  found  in  BADGE  714,  star- 
ring Jack  Webb.  We  feel  that  as  a 
sales  medium,  this  show  is  the  best  in 
television  today. 


VICTOR  SEYDEL,  Director  Radio  and  TV, 
ANDERSON  &  CAIRNS,  INC.,  ADV.,  N.  Y. 

"When  a  television  program  accom- 
plishes the  twofold  aim  of  reaching 
a  large  audience  and  associating  the 
sponsor  with  an  outstanding  public 
service  program  —  it's  a  great  buy. 
That's  why  we  are  happy  with  VIC- 
TORY AT  SEA  forThom  McAn  Shoes. 
Ratings  in  our  six  major  markets  are 
high  and  growing,  including  New 
York's  16.1  at  7  PM  Tues.  Both  we  and 
our  client  are  pleased  with  the  results." 


SID  GRAYSON,  General  Manager, 
KMID-TV,  Midland,  Texas 

"I  am  only  too  happy  to  endorse  the 
excellent  NBC  FILM  DIVISION  pro- 
grams .  .  .  contracted  for  before  the 
station  started  telecasting.  From 
previous  experience  I  knew  that  I 
could  actually  build  certain  nights 
around  these  strong  programs. 
BADGE  714,  HOPALONG  CASSIDY, 
DANGEROUS  ASSIGNMENT,  NEWS 
REVIEW,  CAPTURED.  VICTORY 
AT  SEA,  and  INNER  SANCTUM 
were  all  carefully  programmed  at  key 
times,  and  other  strong  programs 
built  around  these  pivots." 


Ratings  measure  a  program's  popularity.  But  even  more  important  than 
popularity  is  the  program's  effectiveness  as  a  sales  vehicle. 

How  effective  are  NBC  FILM  DIVISION  programs  in  selling  their  sponsor's 
products?  The  best  way  to  find  out  is  to  "Ask  the  men  who  have  bought  them." 

NBC  FILM  DIVISION 

SERVING  ALt  SPONSORS  .  .  .SERVING  ALL  STATIONS 

30  Rockefeller  Plaza,  New  York  20,  N.  Y.    •    Merchandise  Mart,  Chicago,  III.    •    Sunset  &  Vine  Sis.,  Hollywood,  Calif. 
In  Canada:  RCA  Victor,  225  Mutual  Street,  Toronto   •    1551  Bishop  Street,  Montreal 


There's  more  in  the 


Capital  than 


Printing  •  Processing  •  Editorial  •  RCA  Sound 


KBOX3T  ,       L I .» ! 

woad  f  ™  courage  to  do 

™S      ,«e  about  i«  mll<*  less- 

constructs  ^  l0r  n 

,oS  delivers  raw-  zoning  or 

nOO*  today. 

«nvs  /or  i»sc^" 

"the  librae 

i/ll  it?  Serf »«e  . 

'  dWta°"  V  „   .  QRchard  4-T400J 

k      New  Vork 


Brennan-Margulis  for  a  religious  tablecloth: 

Would  you  like  to  have  this  beautiful 
oil  painting  in  your  home?  Well,  friends, 
you  certainly  can.  But  ifs  not  an  oil 
painting  at  all.  It,  actually,  believe  it  or 
not,  is  a  beautiful  tablecloth.  Friends,  if 
you  want  to  give  your  family  and  friends 
the  most  revered  and  heartwarming  Christ- 
mas gift  they've  ever  had,  listen  to  this. 
For  the  first  time,  a  gorgeous,  high  quality 
tablecloth  is  available  showing  the  Nativ- 
ity or  Birth  of  Jesus.  Yes,  friends,  never 
before  at  anywhere  near  this  price  have 
tablecloths  like  this  been  made  available 
showing  the  thrilling,  lifelike,  almost  life- 
size  picture  of  the  Nativity,  the  Babe  in 
the  manger.  But  for  a  limited  time  you 
can  realize  this  wonderful  dream  and  ob- 
tain these  beautiful  tablecloths  showing  the 
birth  of  Jesus.  .  .  ." 

The  camera  then  pans  to  the  inscription 
and  the  announcer  intones:  "For  God  so 
loved  the  world  that  he  gave  his  only  begot- 
ten Son  that  whosoever  believeth  in  Him 
should  not  perish  but  have  everlasting  life." 

Once  the  invocation  is  pronounced,  the 
announcer  turns  to  praise  of  the  mercantile 
qualities  of  the  tablecloth,  and  explains  it 
comes  in  two  sizes,  the  regular  for  $1.25 
and  the  super  large  for  $2. 

"So  order  the  tablecloth  .  .  .  showing 
the  Nativity  or  the  Birth  of  Jesus  for 
only   one   dollar   and   twenty-five  cents. 
These  tablecloths  are  .  .  .  unusual,  they 
are  unique  and  they  are  so  expensive-look- 
ing that  no  one  will  believe  the  fantas- 
tically low  price  you  are  paying  for  them." 
This  film  is  about  to  go  into  production 
at  L&M  for  the  Shaffer  Brennan  Margulis 
agency  and  will  be  shown  in  time  for  the 
Christmas  trade  on  whatever  stations  can  be 
persuaded  to  exhibit  it.  Neither  L&M  nor 
Shaffer  Brennan  Margulis  has  the  slightest 
doubt  that  plenty  of  stations  will  be  avail- 
able. 


REGIONAL  RIGHTS  to  The  Frankie  Laine 
Show  in  10  West  Coast  markets  have  been 
acquired  by  KTTV  (TV)  Hollywood. 
Wrapping  up  the  first  sale  of  the  series 
are  Richard  A.  Moore  (seated),  KTTV 
vice  president  and  general  manager, 
and  (I  to  r)  Reuben  Kaufman,  president, 
Guild  Films  Inc.;  Haan  J.  Tyler,  Guild's 
West  Coast  sales  representative,  and 
Robert  Breckner,  station  program  director. 


Page  84    •    August  9,  1954 


Broadcasting   •  Telecasting 


On  the  set  of  "I  Love  Lucy,"  starring  Lucille  Ball  and  Dest 
Arnaz.  The'  nation's  Number  1  TV  show  for  1951,  1952  and 
1953  is  a  pioneer  of  the  technique  of  filming  its  program  as  a 
live  show  with  audience.  Desilu  Productions  uses  three  Mitchell 
35mm  BNC  cameras  in  filming  "I  Love  Lucy." 


TO  Fill 
M  8VGCS! 


e  a  b 


Joan  Davis  on  the  set  of  "I  Married  Joan," 
produced  by  P.  J.  Wolfson  and  appearing 
on  NBC.  Three  Mitchell  35mm  BNC  cameras 
are  used  on  this  top  TV  show,  which  is  in 
its  2nd  year.  Jim  Backus  plays  the  male  lead. 


It  takes  more  than  just  a  good  script  to  insure  the  success 
of  a  top-rated  network  program.  The  on-stage  performances  of 
the  stars  and  supporting  cast  must  be  outstanding, 
carefully  timed,  superbly  directed.  And  the  camera  must 
perform  flawlessly  in  its  vital  role  of  recreating  the 
superior  quality  of  the  show  for  millions  of  TV  viewers, 

Mitchell  cameras— internationally  famous— provide  the 
matchless  photographic  performances  so  necessary  to  the 
successful  making  of  the  finest  theater  quality  films. 
That  is  why,  wherever  top  quality  filming  is  the  foremost 
consideration,  Mitchell  Cameras  are  to  be  found . . . 
bringing  success  into  focus. 


Dennis  Day,  star  of  "The  Dennis  Day  Show," 
a  top-rated  NBC  program.  Originally  "live," 
this  series  is  in  its  second  year,  and  is  now 
produced  on  film  by  Denmac  Productions, 
using  a  Mitchell  35mm  BNC  camera. 


MITCHELL  The  only  truly  Professional  Motion  Picture  Camera 


/tf(%C^£$ (jttAH0t/l/  CORPORATION 

666  West  Harvard  Street  •  Glendale  4,  Calif.  •  Cable  Address:  MITCAMCO 
85%  of  the  professional  motion  pictures  shown  throughout  the  world  are  filmed  with  a  Mitchell 


16mm 

35mm 

Broadcasting 


Telecasting 


August  9,  1954    •    Page  85 


AT  LEFT:  Quick's  opening  commercial  for 
The  Hif  Parade  goes  into  production. 


iff  S^S 

TRACK  MEETS 


*°l>B0  BASKETBALL 
B0XING 


MADISON  SQUARE  GARDEN^r 

. . .  pmed  Selling  Pomt! 

Voted  Best  Syndicated  Sports  Series  m  Bill- 
board's Annual  TV  Film  Awards! 


26  FILMED  SHOWS  OF  THE  BEST  IN 
CURRENT  SPORTS  EVENTS  DIRECT  FROM 
THE  SPORTS  CAPITAL  OF  THE  WORLD 


produced  and 
distributed 
exclusively  by 


For  audition  print  and  full  details,  wire,  write,  call 

WINIK  FILMS  Corp.,  625  Madison  Ave.,  NYC-PLaza  9-5350 


ATLANTA,  Go.:  Edward  H.  Steveni 
101  Walton  St.,  N.  W.  -  WA  3479 

CHICAGO,  III.:  Ben  Barry 

203  No.  Wabash-State  2-2818 

CINCINNATI,  Ohio:  George  Brengel 
3711  Petoskey 


DALLAS,  Texas:  W.  B.  Bulz 

211  So.  Pearl  Expressway  —  Sterling  2306 


MIAMI,  Flo.:  W.  O.  Besselieu 
9536  N.E.  Second  Ave.,  -  78-2080 


NASHVILLE,  Teim.t  Robert  B.  Davit 
416-A  Broad  St.,  -  57480 


PORTLAND,  Ore.:  Merriman  Holtz 
611  No.  Tillamook  St. 

RICHMOND,  Va.:  Martin  I.  Hogon 
19  West  Main  St.,  -  72061 


TORONTO,  Canada:  Lloyd  Burns 
760  Davenport  Rd.- Oliver  8447 


HOLLYWOOD,  CAL.:  Jack  Covel,  961   N.  LaCienego  Blvd.,— Crestview  6-6139 


QUICK'S  TV  DEBUT 


WHEN  that  long  time  favorite,  The  Hit 
Parade,  returns  to  NBC-TV  this  fall, 
a  new  alternate  sponsor  will  be  sharing  the 
cost  with  the  American  Tobacco  Co.  Not 
only  is  the  sponsor  new  to  The  Hit  Parade, 
he  also  is  new  to  network  television.  His 
product  is  equally  new. 

As  a  preview  of  what  is  forthcoming  this 
fall  in  new  commercials,  B»T  studied  the 
production  of  the  opening  film  produced 
by  Screen  Gems  Inc.,  television  subsidiary 
of  Columbia  Pictures  Corp.,  for  Kenyon 
&  Eckhardt's  client,  Richard  Hudnut  Sales 
Co.,  and  a  new  Hudnut  beauty  preparation, 
Quick.  This  will  be  seen  for  the  first 
time  Saturday,  Sept.  18. 

The  making  of  the  90-second  opening 
for  Quick  started  one  hot  day  in  June 
when  the  telephone  in  the  office  of  Ben  . 
Berenberg,  Screen  Gems  east  coast  produc- 
tion executive,  rang.  Kenyon  &  Eckhardt 
wanted  to  know  when  they  could  get  to- 
gether and  discuss  plans  for  the  opening 
to  be  used  on  The  Hit  Parade. 

As  Mr.  Berenberg  recalls  the  incident: 
"That  afternoon  we  sat  down  with  the 
client  and  agency  and  reviewed  all  the  dif- 
ferent types  of  production  possible.  The 
Lucky  Strike  opening  on  The  Hit  Parade 
is  very  well  conceived  and  executed  in  ani- 
mation and  stop  motion,  but  we  felt  that 
it  would  not  be  wise  to  do  a  similar  type 
of  opening.  Since  The  Hit  Parade  is  a  song 
and  dance  program  we  felt  that  a  dance 
production  number  would  fit  in  well  and 
establish  sponsorship  identification." 

When  that  decision  was  reached,  the  next 
step  was  for  the  agency  to  commission  Ray- 
mond Scott,  musical  director  of  The  Hit 
Parade,  to  write  the  jingle.  Within  a  week 
he  delivered  six  recorded  jingles  and  from 
them  one  was  selected. 

Meanwhile,  Screen  Gems  interviewed 
choreographers  and  set  designers.  Donald 
Sadler  was  chosen  to  devise  the  dances  and 
William  and  Jean  Ekhart,  who  had  created 
the  prize  winning  sets  for  the  Broadway 
hit,  "The  Golden  Apple,"  were  tapped  for 
the  designing  chore. 

Screen  Gems  then  assigned  John  Capsis, 
staff  director  and  producer,  to  the  project. 
Together  with  the  Ekharts  and  Mr.  Sadler, 
he  began  working  out  the  details  under 
Mr.  Berenberg's  supervision.  A  script  grew 
out  of  this  for  the  dance  to  fit  in  with  the 
story  board. 

The  next  step  was  selecting  the  dancers. 
Three  fresh,  wholesome  looking  girls  were 
needed,  together  with  three  partners.  Not 
only  did  they  have  to  look  right  but  their 
hair  had  to  be  acceptable  so  that  they  could 
model  hair  styles  for  the  sponsor's  product. 
After  the  selections  were  made  in  coopera- 


Page  86    •    August  9,  1954 


Broadcasting 


Telecasting 


T 


WCAN-TV 


You  can  build  BIGGER  SALES  in  the  Milwaukee  market 
for  LESS  when  you  use  WCAN-TV.  WHY?  .  .  .  Because 
WCAN-TV  delivers  a  ready-to-buy  audience  for  $1.33 
per  1000  as  against  national  cost  of  $1.75  per  1000. 


Represented  Nationally  by   Alex  Rosenman,  347  Madison  Ave.,  N.  Y. 


Broadcasting 


Telecasting 


August  9,  1954    •    Page  87 


COMPARATIVE  NETWORK  TV  bHOWSHEET 


©  1954  by  Broadcasting  Public 


SUNDAY 

_CRS_  QuiAQiai. 


NBC 


ABC 


MONDAY 

TRS  DuMONT 


NBC 


ABC 


TUESDAY 

_£15  ,  DuMONT 


mc. 


ARC 


T 

WE!, 
— cm 


6:00  PM 


6:15 


6:30 


6:45 


7:1 


7:15 


7:30 


7:45 


8:( 


8:15 


8:30 


:45 


9:( 


9:15 


9:30 


9:45 


10:00 


10:15 


10:30 


10,45 


11:1 


11:15  PM 


Skippy 
Peanut 
Butter 
You  Asked 
For  It 
L 


Pepsi- 
Cola 
Playhouse 


Flight  No.  7 
F 


The  Big 
Picture 
F 


Gruen- 
Am.  Safety 
Bazor  Corp. 

Bob 
Considine  L 


Jane 
Pickens 
Show 
L 


Dr.  L  Q. 

S 


Dodge 
Break  the 
Bank 


Shakespeare 
on  Tv 


Electric 
Companies 
Alt.  Wks. 
Prudential 

You  Are 

There 
Bet.  8/29 


Earn  Your 
Vacation 


Am.  Tobacco 
Your 
Playtime 


Lincoln- 
Mercury 
Dealers 
Toast 
of  the 
Town 
L 


General 
Electric 

GE 
Theatre 
F 


Bristol 
Myers 
Man  Behind 
the  Badge 
L 


P.  Lorillard 
The  Web 
L 


Jules 
Montenier 
alt.  wks. 
Bemington 
Band 
What's 
My  Line  L 


Norwich 
Sunday 
News  Spec. 


Clorets 
& 

Pharmaceu- 
ticals Inc. 

Bocky  King 
Detective 


Co-op 
Plainclothes 
Man 


Co-op 
Author 
Meets  the 
Critics 


Better 
Living 
Television 
Theatre 


Revere 
Meet  the 
Press 
alt.  Sunday 
Pan  Amer. 
L 


Gen.  Foods 
Roy  Bogers 
F 


Toni  Co. 
College 
of  Musical 
Knowledge 
L 


John 
Daly-News 


Beynolds 
Mr.  Peepers 
L 


U.S.  High- 
way 1954 
F-S 


Colgate- 
Palmolive 
Summer 
Comedy 
Hour 
L 


Derby  Foods 
Sky  King 


Voice  of 
Firestone 
L 


Goodyear 

Corp. 
(alt.  with) 

Philco 

Corp. 
TV 
Playhouse 


Junior  Press 
Conference 
News 
L 


Toni  Co. 
Dollar  a 
Second 
L 


Boxing 
From 
Eastern 
Parkway 
Neutral 
Corner 
L 


The  Hunter 
R.  J. 
Reynolds 
F 


Amer.  Home 
Prod.  News 
St.  8/23 


Perry  Como 
Ret.  8/23 


Carnation 
Burns  & 
Allen  (alt.)  L 
Goodrich 


Lever- 
Lipton 
Godfrey's 
Talent 
Scouts 
L 


Philip 
Morris 

Public 
Defender 
F 


Gen.  Foods 
Instant 
Maxwell 
Coffee  L 
Masquerade 
Party 


Westing- 
house 
Studio  One 
Summer 
Theatre 
L 


Longines 
Chronoscope 


Co-op 
Capt. 
Video 


Co-op 
.Marge  & 
Jeff 


Co-op 
Monday 
Night 
Fights 
Chris. 
Schenkel 


Co-op 
At 
Bingside 


Bea  Lemon- 
News  J.Daly 


Tony  Mar- 

tin  Show 
Toni  Co.  L 


Camel 
News 
Caravan  L 


Men  of 
Tomorrow 


Droodles 
L 


No  Net. 
Service 


Comment 
L  &  F 


Florida 
Citrus 
Twenty 
Questions 
L 


Recital  Hall 
NY 
L 


American 
Tobacco 
alt.  Dodge 
Danny 
Thomas 
Show 


Johnson 
Wax 

alt.  with 
American 
Tobacco  Co. 

Bobert 
Montgomery 
Presents 


U.S.  Steel 
United 
States 
Steel  Hour 

alt.  weeks 

Center 
Stage 


Van  Camp 
Sea  Food  Co 

Swanson 

(alt.  wks.) 
The  Name's 

The  Same 
L 


American 
;  Tobacco 
News  L 


Summer 
Holiday 

S 


Wrigley 
Gene 
Autry 
Show 
F 


Pharmaceu- 
ticals Inc. 
Juvenile  Jury 


Carter  Prod 
alt.  wks. 
O'Cedar 
Ret.  8/31 
Meet  Millie 
L 


Nash- 
Kelvinator 

alt.  wks. 
Block  Drug 
Danger 
L 

»  St.  8/24  ! 


Pet  Milk  Co 
■j  alt.  wks. 
Life  With 
Father 

St.  8/24 


The  Blue 
Angel 

s 


Co-op 
Capt. 
Video 


Co-op 
Marge  & 
Jeff 


The  World  of 
Mr.  Sweeney 
L 


Vitamin 
Corp.  of 
America 

The 
Goldbergs 


One 
Minute 


John 
Daly-News 


Camel 
News 
Caravan  L 


Midwestern 
Hayride 
L 


Assoc. 
Products 

Arthur 
Murray 

Party 
L 


P&G 
Fireside 
Theatre 
F 


Helene 
Curtis 
Top  Plays 
of  1954 
F 


Truth  or 
Conse- 
quences 
P.  Lorillard 
L 


Bendix  - 
Avco  ! 
Nevi 

St.  8; 


Soldier 
Parade 
L-S 


Perry  ( 
Ret.  8  ; 


No  Net. 
Service 


This  World 

1954 
F 

9-9:30 


Wrestling 
From 
Rainbo 
L 


1 

1 


Rec 
Skelt 
Rev 
Toi 


Re, 
Skelt 
Rev 
Frigid 
alt.  a 


Colg 
Stri 
It  R 
L 


R. 

Reyn 
I've  i  J 
A  Sei 
L 


Pal 
Sales 
Bli 
Ribl 
Boi 
L 


Gem-^- 

Cig ; 

Sport3 


Long 
3!hron( 


ABC 


SUNDAY 

CBS  DuMONT 


NBC 


ABC 


MONDAY 
CBS 


-  FRIDAY 

DuMONT 


NBC 


_A££_ 


SATURDAY 

CBS  DuMONT 


NBC 


9:00  AM 


9:15 


9:30 


9:45 


10:00 


10:15 


10:30 


10:45 


11:00 


11:15 


11:30 


11:45 


12:00  N 


12:15  PIV 


12:30 


12:45 


Voice  of 
Prophecy 
Faith  for 

Today 


1:00 


1:15 


What 
Catholics 
Believe 
S 


God's 
World 
S 


Quaker  Oats 

Contest 
Carnival  L 


U.S.  Bubbet 
Little  Lea- 
gue World 
Champion- 
ship Game 
8/29  only 
1-1:30 


Breakfast 
Club 

Philco  Corp. 
(M.,  W.  & 
F.) 

Quaker  Oats 
(Tu&  Th) 

A.  E.  Staley 
Co. 
(Tu  &  Th) 


The 
Morning 
Show  M-F 
7-9  a.m. 
Various 
Sponsors 


Garry 
Moore 
Show 
and 
Arthur 
Godfrey 
Time 

(See 
Footnotes 
For  New 

Time 
Schedule) 


Colgate- 
Palmolive 

M-F 
11:30-12  N 
Strike  It 
Bich  L 


Gen.  Mills 
(MWF) 
Valiant 
Lady 
Toni 
(Tu&Th) 


Amer.  Home 

Products 
Love  of  Life 


P&G 
Search  for 
Tomorrow 


P&G  Guid- 
ing Light 


Gen.  Foods 
Portia  Faces 
Life 


F&TT 
The  Seeking 
Heart 


General 
Mills,  Fri. 
Ding  Dong 
School  L 
Thursdays: 
Gerber 
Prods,  i 


- 


A  Time 
to  Live 
L 


Brown  Shoe 
Smilin'  Ed's 
Gang 
eff.  8/21 


3  Steps  to 
Heaven 
P&G  L 


Home 
L 


Bob  Smith 
Show 
NY 
L 


No 
Network 
Service 


Winky  Dink 
and  You 
S 


Campbell 

Soup 
Abbott  & 
Costello 


National 

Dairy 
The  Big 
Top 
L 


Gen.  Mills 
The  Lone 
Ranger 
F 


1:30  PM 


1:45 


2:( 


2:15 


2:30 


2:45 


3:00 


3:15 


3:30 


3:45 


4:00 


4:15 


4:30 


4:45 


5:00 


5:15 


5:30 


Kello 
Super 

r  (5-: 


5:45  PM 


Mi 
Rl 
C< 

(5:! 


N  G 


FRIDAY 

CBS  DuMONT 


FOR  AUGUST  1954 


NBC 


ABC 


SATURDAY 

CBS  DuMONT 


NBC 


>P 


J 


mer 

\he 
hk 


fusic 

low 


-op 
:ht 
■'tor 


ReaLemon 
News  J.Dal 


The  World  0j 
Mr.  Sweeney 
L 


Camel 
News 
Caravan  L 


Genera] 
Mills 
Lone 

Ranger 
F 


GE 
I  Married 
Joan 
F 


Scott 
My  Little 
Margie 
F 


Melody 
Tour 
L-S 


Krafts 
Foods 
Television 
Theatre 
L 


Brillo— So 
You  Want 
to  Lead  a 
Band 


Hazel 
Bishop 
This  Is 
Your  Life 
L 


Kraft 
Foods 
Kraft  TV 
Theatre 


American 
Tobacco 
News 
7:30-7:43  prr 


General 
Electric 
Summer 
Holiday 


What's  in 
a  Word 
S 


Singer  Sew- 
ing Machin( 

alt.  wks. 
Parker  Pen 
4  Star  Play 
house  F 


What 
Do  You 

Have  in 
Common 
S 


Lever 
Rinso 

Big 
Town 

F 


Philip 
Morris 
The  Perfect 
Crime 
L 


Carter  Prod . 
alt. 
Toni,  Inc. 
Place  the 
Face 
L 


Walter  H. 
Johnson  & 
Co. 
Capt.  Video 


Co-op 
Marge  & 
Jeff 


DuMont 

Labs 
What's 
the  Story 


Johns 
Hopkins 
Science 
Review 


News 
John  Daly 


The  World  o 
Mr.  Sweeney 


Camel 
News 
Caravan  L 


Gen.  Mills 
Frawley 
Corp. 
(alt.  wks.) 
Stu  Erwin 
F 


DeSoto- 
Plymouth 
Groucho 
Man 
F 


Lambert 
Hotpoint 

(alt.) 
Ozzie  & 
Harriet 
F 


Borden 
Justice 
L 


Who's  the 
Boss 
L 


Chesterfield 
Dragnet 
F 


Armour 
Bristol- 
Myers 
Paul  Hart- 
man  Show 


Ford 
Theatre 
F 


In  Our  Time 
F 


The 
Marriage 
L 


Focus 


Co-op 
Capt. 
Video 


Pharmaceu- 
ticals News 
St.  8/27 


Perry  Como 
Ret.  8/27 


Gen.  Foods 
Pantomime 
Quiz 
L 


R.  J. 

Reynolds 
Topper 
F 


Schlitz 
Playhouse 
of  Stars 
F 


General 
Foods 
Sanka 
Our  Miss 
Brooks 
F 


Brown  & 
Williamson 
Viceroy 

Star 
Theatre 


American 
Oil  Hamm 
Brewing 
(alt.  wks.) 
Noxzema 
It's  News 
to  Me 


Longines 
Cjuonoscopi 


Co-op 
Marge  & 
Jeff 


The  World  Oj 
Mr.  Sweeney 


Camel 
News 
Caravan  L 


Dotty  Mack 


Sylvania 
Beat 
the 
Clock 
L 


The 
Duke 
L 


Enterprise 
USA 


Gulf— Life 
of  Riley 

9/18  F 


Greatest 
Sports 
Thrills 


Serutan  Co 
The 
Stranger 


P.  Lorillard 
Chance  of 
Lifetime 


Gamble  on 
Love 


Simoniz  & 
Amer.  C&C 

Best  in 
Mystery  I 


Bayuk 
Cigar 
Saturday 
Night 
Fights 
L 


Campbell 
Soundstage 
S 


Fight  Talk 


Gillette 
Sports 
Beel 
F 


Travel 
Corner 


Schick 
Sheaffer 

Pen 
Nescafe 
(Co-Spon- 
sorship) 
Stage 
Show 
(7/3-V18) 


P.  Lorillard 

Two  for  the 
Money 
L 


Toni  Co. 
Jack 
Paar 
Show 
L 


Greatest 
Moments  ii 
Sports 
Mutual  of 
Omaha  F 


Chrysler 
Plymouth 

Div. 
That's  My 
Boy  L 


Co-op 
Wrestling 

From 
Chicago 


Pharmaceu 
ticals  Inc. 
Two  in  Love 
L 


11:05 
Boyle- 
Midway 
Sports 
Showcase 


11:20 
Wrestling 
Resumes 


6:00  PM 


6:15 


6:30 


6:45 


Mr.  Wizard 
F 


7:15 


Youth 
Wants  to 
Know 
Wash. 
L 


7:30 


7:45 


Bank  on  the 
Stars 
L 


8:00 


8:15 


Pet  Milk 

Original 
Amateur 

Hour 
\  L 


:30 


8:45 


Saturday 
Night  Revue 
Armour&Go, 
Dow  Chemi, 
Lemon  Prod. 
Griflin  Mfg, 
Amer.  Chicle 
GE 
Gudahy 
Packing 


9:15 


9:30 


9:45 

"ioS" 


10:15 


Lucky  Strik 
Private 
Secretary 
F 


10:30 


10:45 


11: 


11:15PM 


SUNDAY 

CBS  DuMONT 


NBC 


Vhat 
n  the 
World 

s 


outh 
iles  a 
t;>nd 

i  S 


Religious 

Hour 
Frontiers 
of  Faith 
L 


No 
Network 
Service 


American 
Forum  of 
the  Air 
L  , 


Quaker  Oats 
Zoo  Parade 
L 


Out  on  the 
Farm 
Chi. 
L 


ABC 


MONDAY 

CBS 


■  FRIDAY 

DuMONT 


NBC 


P&G 
Welcome 
Travelers 


Robert  Q. 
Lewis 
(See 
footnote) 


Art 
Linkletter's 
House  Party 

(See 
Footnote) 
2:30-3  pm 


Colgate  Big 
Payoff 

MWF  Big 
Payoff  Sust. 

Tu.,  Thur. 


Bob  Crosby 
(See  foot- 
notes) 


P&G 
The  Brighter 
I  lav 


The  Secret 
Storm  Am. 

H.  Prod 
4-4:15 

M-W-F 
Sus.  Tu.  Th 


P&G 
On  Your 
Account 


Gen.  Mills 
Barker  Bill's 

Cartoons 
W&F  5-5:15 
p.m. 


Paul  Dixon 
Show 


One  Man's 
Family 
L 


P&G 

Golden 
Windows  L 


First 
Love 
L 


P&G  L 
Concerning 
Miss 
Marlowe 


Hawkins 
Falls 
L 


Jetgeni  Co 
Bride  &Gr'm 
(M-W-F).  I 


Belly 
While 
Show 
L 


Pinky  Lee 
Show 
L 


Howdy 
Doody 


ABC 


SATURDAY 

CBS  DuMONT 


NBC 


The  Dizzy 
Dean  Show 

Falstaff 
and  Co-op 
Baseball 
Game  of 
the  Week 


What  in  the 
World 
S 


Racing 
Jamaica 
S 


Wrestling 

S 


Explanation:  Programs  in  italics,  sustaining; 
Time.  EDT;  L,  live;  F,  film;  K,  kinescope  re- 
cording;  E,   Eastern   network:   M.  Midwestern. 

NBC— Mon.  thru  Fri.  "Kate  Smith  Hour"  3-4 
p.m.  EST  Alt.  Mon.  3:45-4:00  p.m.  Corn  Prod- 
ucts Refining  Co.;  Tues.  3:45-4:00  p.m.  Dow 
Chemical  Co.;  Wed.  3:15-4:00  American  Hair 
&  Felt  Co..  Parker  Brothers.  Inc..  The  Borden 
Co.,  Gerher  Products  Co.:  Thurs.  3:15-4:00 
Ludens  Inc.,  Doeskin  Products  Inc..  Simoniz 
Co.,  also  S.O.S.  Co..  Bymart-Tintair  Inc.,  Con- 
solidated Cosmetics. 

Mon.  thru  Fri.  "Howdy  Doody"  5:30-6:00  p.m.. 
EST.  Standard  Brands.  Inc..  Kellogg  Co.,  Col- 
gate-Palmolive Co..  Continental  Baking  Co.  Inc.. 
Ludens  Inc.,  International  Shoe  Co..  Welch 
Grape  Juice  Co.,  Campbell  Soup  Co. 

CBS — Garry  Moore  M.—  Thu.  10-10:30  a.m.,  Fri. 
10-11:30  a.m. 

10—  10:15  Mon.  Pacific  alts.  Masland,  Tue.  See- 
man.  Wed.  Simoniz,  Thu.  Swiftning.  Fri.  Swift 
All  Sweet. 

10:15-30   Mon.    Comstock  alt.   wks.   Hoover.  Tue. 

Kellogg.  Wed.   Best  Foods.  Thu.  Toni  alt.  wks. 

Chun  King,  Fri.  Norse. 
10:30-45   Fri.    Bristol  Myers. 
10:45-11  Fri.  Converted  Rice. 

11-  11:15  Fri.  Borden. 

11:15-30   Fri.    Swift  Peanut  Butter. 
Arthur  Godfrey  M. — Thu.  10:30-11:30. 
10:30-10:45  M.  &  W.  Minnesota  Mining  &  Mfg., 

Tu.   &  Th.  Frigidaire. 
10:45-11  M.  &  W.  Kellogg.  Tu.   &  Th.  Toni. 
11-11:15    M.    &    W.    Lever   Bros.,    Tu.    &  Th. 

Nabisco. 
11:15-30  M.— Thu.  Pillsbury. 
House  Party 

2:30-45  p.m.,  M„  W.,  Fri.— Lever 
2:30-45  p.m.,  Tu.  &  Th.— Kellogg 
2:45-3  p.m..   M. -Thu. —Pillsbury 
2:45-3  p.m.  Fri. — Hawaiian  Pineapple 

Robert  Q.  Lewis,  M.-F.  2-2:30  p.m. 
2-2:15  Wed.— Best  Foods 
2:15-30  Thu. — Swanson 
Bob  Crosby  M.-F.  3:30-4  p.m. 
3:30-45  Tue.— Toni 
3:30-45  Thu.— Swanson 
3:30-45  Fri.— Englander.  alt.  wks.,  S. 
3:45-4  M.,  W..  F.— General  Mills 
3:45-4  Tu..  Th. — Am.  Dairy 

BROADCASTING 
TELECASTING 


o.  s. 


August  9,  1954 


SLIDE  FILM 
PRODUCERS! 


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The  APS  Slide  Film  Music  Transcription 
Library  is  used  more  extensively  by  Slide 
Film  Producers  than  any  other  source  of 
Slide  Film  Music! 

Write  today  for  catalog  and  FREE 
delivery  plan. 


I  ^>S»  "the  library  thai  pnyi  for  iltelf" 

l$Or5SM**4sJ  Program  Service 

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221  Fourth  Ave,  New  York  3,  N.  V.  •  OhVliar.I  1-7  100 


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Supplies,  Equipment 


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LOS  ANGELES  •  NEW  YORK 

904  N.  La  Cienega       630  Ninth  Ave. 
BR  2-7825  JU  6-1030 


CASTING  the  dancers.  L  to  r:  standing,  John  Capsis,  director,  and  Ben  Kranz,  pro- 
duction manager,  both  Screen  Gems,  and  Jack  Babb,  Kenyon  &  Eckhardt  tv  produc- 
tion supervisor;  seated,  Donald  Sadler,  choreographer;  Allen  Hodshire,  K&E  tv  pro- 
ducer; Fay  Evans,  K&E  associated  copy  supervisor  on  Hudnut  account,  and  Ben 
Berenbsrg,  Screen  Gems  East  Coast  production  executive. 


tion  with  the  agency,  the  dancers  went  into 
rehearsal. 

Now  two  new  designers  made  their  ap- 
pearance. A  hair  stylist  from  Hudnut  de- 
vised new  hair-dos  for  the  dancers  and 
Frank  Thompson,  who  designed  the  cos- 
tumes for  "The  Pajama  Game,"  another 
Broadway  hit,  created  the  clothes. 

With  the  designs  for  the  sets  approved 
by  all  concerned,  construction  began  at  the 
studios.  Liberty  was  taken  in  the  designing 
of  the  sets  and  as  a  result  they  are  much  more 
expressive  than  realistic  sets  which  would 
have  impeded  the  dancers. 

"The  secret  of  a  successful  commercial, 


such  as  this  opening,"  says  Mr.  Berenberg, 
"is  to  keep  it  simple  enough  so  that  the 
viewer  may  grasp  the  meaning  in  one  view- 
ing and  at  the  same  time  have  it  varied 
enough  so  that  it  sustains  its  entertainment 
and  interest." 

With  the  sets  up,  the  dancers  spent  one 
day  on  the  set  being  lighted.  Then  fol- 
lowed two  days  of  actual  shooting  while 
recording  the  cue  tracks  from  the  playback. 
The  final  step  was  editing  to  90  seconds. 

With  the  editing  chore  accomplished,  the 
film  was  delivered  to  Kenyon  &  Eckhardt. 
Next  stop  is  NBC,  for  showing  Saturday, 
Sept.  18. 


DOUBLE-DUTY  FILMING 


DICK  HANCE,  chief  photographer  at 
KSTP-TV  Minneapolis-St.  Paul,  was  up 
against  a  problem.  He  had  to  shoot  the 
National  Professional  Golfers  Assn.  tour- 
nament there  for  two  different  shows. 
And  he  had  neither  a  printer  nor  the 
time  to  have  duplicates  made.  His  so- 
lution: to  place  two  Auricon  Cine-Voices 
on  the  same  tripod  side  by  side  and 
shoot  the  matches  simultaneously  with 
both. 

To  accomplish  this  Mr.  Hance  mount- 
ed a  7-x-24-in.  piece  of  %-in.  aluminum 


on  the  head  of  an  Auricon  heavy-duty 
tripod.  The  two  cameras  were  then 
bolted  to  the  improvised  base  plate. 
An  Auricon  Cine-Voice  Amplifier  was 
mounted  between  them  to  feed  both. 
The  cameras  were  zeroed  in  at  200-ft. 
so  that  Mr.  Hance  could  use  one  view- 
finder. 

To  make  it  mobile,  Mr.  Hance  mount- 
ed the  whole  affair  atop  a  jeep.  He 
and  KSTP-TV  sports  announcer  Jack 
Horner  followed  the  action  right  around 
the  course. 


Page  90 


August  9,  1954 


Broadcasting 


Telecasting 


r 


PREDICTION:  MORE 
MAGNETIC  TV  FILM 


PREDICTION  that  within  a  year  many 
television  stations  in  the  U.  S.  will  be 
using  tv  magnetic  recording  film  has  been 
expressed  by  Frank  B.  Rogers  Jr.,  vice  presi- 
dent and  general  manager  of  Reeves  Sound- 
craft  Corp.,  New  York. 

In  an  interview  with  B#T,  Mr.  Rogers 
discussed  the  contributions  that  magnetic 
film  can  make  to  television  broadcasting, 
contending  that  it  will  "greatly  improve" 
sound  quality  and  make  tv  commercials 
more  effective.  He  pointed  out  that  since 
the  films  can  be  erased,  stations  can  sub- 
stitute their  own  commercials,  including  the 
voice  of  a  local  announcer  and  language  and 
copy  approach  most  suitable  in  their  par- 
ticular markets. 

He  declared  that  Soundcraft's  magnetic 
recording  film,  embodying  the  Magna-Stripe 
process  of  striping  film  with  one  or  more 
magnetic  tracks,  has  evinced  considerable 
interest  among  tv  stations.  The  current 
roadblock,  he  said,  is  the  unavailability  of 
magnetic  projectors.  He  voiced  the  belief 
that  this  deficiency  soon  would  be  corrected 
as  several  manufacturers  currently  are  pro- 
ducing conversion  equipment. 

Despite  the  lack  of  projection  equipment, 
Mr.  Rogers  said,  numerous  television  shows 
have  made  use  of  the  Magna-Stripe  films  in 
all  recording  processes  until  the  final  print, 
which  is  recorded  in  optical  sound.  He 
noted  that  this  method  still  improves  the 
sound  as  compared  with  film  made  solely 
in  optical,  or  photographed  sound,  which  "is 
generally  limited  in  upper  range  to  6,000 
sound  waves  per  second." 

"The  fm  sound  broadcast  with  the  tele- 
vision picture  has  a  range  considerably 
greather  than  that  of  the  human  voice,  going 
up  to  12,000  per  second,  and,  with  good 
equipment,  considerably  higher,"  Mr.  Rogers 
explained.  "Our  Magna-Stripe  film  easily 
can  catch  these  upper  reaches." 

Mr.  Rogers  predicted  that  television 
continually  will  strive  for  improved  sound 
quality,  as  quality  in  motion  picture  sound 
becomes  better.  He  pointed  out  that  Metro- 
Goldwyn-Mayer,  Warner  Bros.,  20th  Cen- 
tury-Fox, DeLuxe  Labs  and  RKO  all  have 
been  licensed  by  Soundcraft  to  use  the 
Magna-Stripe  process  in  making  release 
prints  of  movies  photographed  by  the  Cine- 
mascope technique,  featuring  wide-screen 
action  and  stereophonic  sound.  More  and 
more  theatres,  Mr.  Rogers  said,  are  convert- 
ing their  existing  projecting  equipment  to 
handle  Magna-Stripe  magnetic  release  prints. 

"The  movies,  using  the  old  optical  sound, 
found  they  could  not  compete  with  improved 
sound  in  the  home  coming  from  phonograph 
records  and  some  tv  programs,"  Mr.  Rogers 
commented.  "The  situation  was  made  worse 
for  the  movies  by  the  fact  that  optical 
sound  tracks,  as  the  prints  get  old,  pick  up 


considerable  dirt,  fingerprints  and  scratches, 
all  of  which  are  reproduced  as  extraneous 
sound.  Such  blemishes  affect  magnetic  sound 
very  little,  if  at  all." 

Mr.  Rogers  turned  to  the  "Oscar"  on  his 
desk,  presented  to  Reeves  Soundcraft  by  the 
Academy  of  Motion  Picture  Arts  and 
Sciences  last  spring,  and  remarked: 

"Our  one  aim  in  business  is  to  improve 
sound — for  all  media  of  entertainment  and 
communications." 


I  1 


A  STRIP  of  film  that  has  been  processed 
by  the  Reeves  Soundcraft  Magna-Striper 
is  examined  by  Ernest  W.  Frank,  the  New 
York  firm's  chief  engineer  for  develop- 
ment and  research. 


NOW. 


Famous  BALANCED  TV  Head 
supporting  a  TV  camera. 
Both  are  mounted  on  one  of 
our  all-metal  tripods, 
which  in  turn  is  mounted 
on  a  Ceco  Spider  Dolly. 
Here  is  a  "team"  outstand- 
ing for  versatility  and 
maneuverability  in  studio 
or  on  location. 


I  ALL-METAL 
TRIPOD 


MICRO 
RELAY 


Micro  wave  relay  beam  reflector  head,  also 
metal  tripod.  Head  is  perfect  for  parabolas 
up  to  6  ft.  diameter,  withstands  torque  spec's 
environmental  treated.  Tripod  legs  work  in 
unison,  one  lock  knob,  spurs  and  rubber  foot 
pads  included. 


New  Model  C  BALANCED  TV  Head  provides  correct 
center  of  gravity  in  a  FLASH —  without  groping. 

No  matter  what  focal 
W     length  lens  is  used  on 
the  turret,  the  camera 
|         may  be  balanced  by 
i      the  positioning  handle 
M      without  loosening  the 
camera  tie-down  screw. 
Something  every  camera  • 
\  man  has  always  desired. 


M  % 


%  ^  it 


M 


I 

. ;  ■    ■■  -. 


ROOFTOP 


CLAMPS 


Secures  tripod  of  camera  or  beam  reflector 
to  car  top.  Made  of  bronze  and  brass,  with 
ball-type,  yoke-swivel  construction.  A  lot  de- 
pends on  roof  clamps — that's  why  these  are 
made  with  EXTRA  care. 


-  - 


Similar  to  BALANCED  TV  head 
but  much  lighter  in 
weight  (only  20  lbs.), 
this  new  Professional 
Junior  Spring  head  is 
Ideal  for  Vidicon  cameras 
weighing  up  to  25  lbs. 
Spring  head  tilt  assures 
camera  will  return  to  neutral 
position  when  lever  is  in 
I         unlocked  position  .  .  . 
a  wonderful  safety  factor. 


NEW  PORTABLE  3-WHEEL 
COLLAPSIBLE  DOLLY 


Dolly  folds  to  fit 
into  carrying  case-18"x12" 
x36'.'  Weighs  only  60  lbs.  Has 
wheel  in  rear  for  steering, 
which  may  be  locked  for 
straight  dollying. 


MINI-PRO 

New  lightweight  all- 
metal  MINI-PRO  Tri- 
pod fulfills  a  tre- 
mendous need — 
especially  for  Vid- 
icon cameras 
weighing  up  to  8 
lbs.  Low  height 
measures  33" 
and  maximum 
height  57".  Re- 
versible spur 
and  rubber 
cushions.  Max- 
imum leg  spread  35°. 


FRANK    C.  ZUCKER 


DOLLY  ^ 
COLLAPSED  : 


(Jflin€Rfl€(^uipni€nT(o. 


|  DEPT.  B-8-13  1600  BROADWAY  »  NEW  YORK  CITY  | 


Broadcasting 


Telecasting 


August  9,  1954    •    Page  91 


r 


SMOOTHER,  EASIER 

TV  CAMERA  CONTROL 


Perfect  balance  makes  the  big  difference  in  the  terrific 
new  Houston-Fearless  Cradle  Heads!  No  matter  how 
the  camera  is  tilted,  it  is  always  in  absolute  balance . . . 
resulting  in  wonderful  new  ease  of  operation  and 
remarkable  new  smoothness  never  before  achieved. 

This  perfect  balance  is  made  possible  by  the  cradle 
action  of  the  head.  When  the  camera  is  tilted  up  or 
down,  the  cradle  rotates  around  a  constant  center  of 
gravity,  maintaining  positive  balance  at  all  times.  Added 
weight,  such  as  long  lenses  and  camera  accessories,  is 
easily  compensated  for  by  simply  moving  the  camera 
and  the  top  plate  of  the  head  forward  or  back  by  means 
of  a  lead  screw.  This  adjustment  does  not  require 
loosening  the  camera  hold-down  screws. 


1 


We 

STON 
FEARLESS 


STON- 


The  Cradle  Head  rides  on  four  phenolic-covered  ball 
bearing  rollers  for  smooth,  quiet,  easy  tilting.  Panning 
is  also  smooth  and  easy,  accomplished  by  two  precision 
ball  bearings  in  the  base.  Drag  adjustments  and  brakes 
are  provided  on  both  pan  and  tilt. 

FOR  MONOCHROME  AND  COLOR  TV  CAMERAS 
The  new  Houston-Fearless  Cradle  Heads  are  available 
in  two  types:  Model  MCH  for  standard  black  and  white 
cameras.  Model  CH-1  for  the  RCA  Color  TV  camera. 

Like  all  Houston-Fearless  products,  these  new  Cradle 
Heads  are  soundly  engineered  and  precision  built  of  the 
finest  materials  to  give  a  maximum  of  dependable  serv- 
ice. Send  the  coupon  below  for  complete  information 
today. 


THE  HOUSTON-FEARLESS  CORP. 

11807  W.  Olympic  Blvd.,  Los  Angeles  64,  Calif. 

Send  information  on         □  Cradle  Heads         □  Friction  Heads 

□  Remote  Control  Heads         □  Tripods         □  Dollies 

□  Camera  Cranes         □  TV  Pedestals         □  Film  Processors 


Name- 


.Title- 


City. 


_State_ 


"World's  Largest  Manufacturer  of  TV  Studio 
and  Motion  Picture  Film  Processing  Equipment' 


11801  W.  OLYMPIC  BLVD.,  LOS  ANGELES  64,  CALIF. 
620  FIFTH  AVE.,  NEW  YORK  20,  N.Y. 


STATIONS 


WLAC-TV  BEGINS  AS  NASHVILLE'S  3RD  VHF 


WGTH-TV  Hartford  starts  test 
patterns.  KOVR  (TV),  WMTW 
(TV),  WMVT  (TV)  set  targets. 

WLAC-TV  Nashville  (Old  Hickory),  Tenn.  (ch. 
5),  the  third  vhf  outlet  there,  was  scheduled  to 
begin  commercial  programming  last  Friday, 
increasing  to  391  the  number  of  tv  stations 
operating.  WLAC-TV,  represented  by  The  Katz 
Agency  Inc.,  will  be  Nashville's  basic  CBS 
affiliate. 

Reports  from  other  stations: 

WGTH-TV  Hartford,  Conn.  (ch.  18),  repre- 
sented by  H-R  Tv  Inc.,  started  test  pattern 
transmission  last  Thursday,  Fred  W.  Wafen- 
voord,  general  manager,  reported.  Start  of 
commercial  programming  is  tentatively  set  for 
Aug.  15. 

KOVR  (TV)  Stockton,  Calif,  (ch.  13),  will 
present  its  inaugural  program  Sept.  6  from  the 
stage  of  the  California  State  Fair  at  Sacra- 
mento, Austin  E.  Joscelyn,  general  manager, 
announced.  Serving  northern  California  as  a 
regional,  KOVR  is  located  30  miles  east  of 
San  Francisco  and  includes  that  city  in  its 
primary  coverage  area,  the  station  said.  Regular 
programming  from  its  studios  will  begin  Sept. 
12,  following  a  week's  telecasts  from  the  State 
Fair. 

WMTW  (TV)  Poland,  Me.-Mt.  Washington, 
N.  H.  (ch.  8),  expects  to  begin  test  patterns  in 
three  weeks,  John  H.  Norton,  vice  president 
and  general  manager,  reported.  Assembly  of 
the  prefabricated  transmitter  building  atop  Mt. 
Washington  started  last  week.  WMTW  will  be 


Who's 
Scared? 


THREE  executives 
of  WFMZ-TV 
Allentown  Pa., 
agreed  there  was 
more  than  one  way 
to  reach  the  top 
in  this  television 
business.  To  prove 
same  these  officials 
scampered  up  the 
500  foot  tower  to 
formally  christen 
the  WFMZ-TV  an- 
tenna as  well  as 
to  gain  a  birdseye 
view  of  the  sta- 
tion's coverage 
area.  Wielding  the 
bottle  of  cham- 
pagne is  top  man 
Raymond  Kohn, 
station  president. 
The  other  stout- 
hearted climbers 
immediately  under 
him  are  Horace  W. 
Gross,  treasurer, 
and  Daniel  Houck, 
secretary.  Below 
the  straw-hatted 
trio  are  specialists 
of  the  antenna 
manufacturer  and 
a  photographer. 


affiliated  with  CBS  and  ABC. 

WMVT  (TV)  Montpelier,  Vt.  (ch.  3),  has  set 
Sept.  7  as  target  date  for  start  of  telecasting, 
Stuart  Martin,  general  manager,  reported.  Con- 
struction of  the  transmitter  house  is  well  along 
with  the  foundation  laid,  steel  framework  in 
place  and  the  sides  and  roof  now  going  up. 

Birney  Imes  Jr.,  owner  of  WCBI  Columbus, 
Miss.,  who  early  this  month  received  a  grant 
for  ch.  4  there,  expects  to  begin  telecasting 
in  early  1955,  Bob  McRaney,  general  manager, 
announced.  The  station  plans  to  use  live 
cameras  and  primarily  film  and  kinescope  pro- 
gramming at  first.  Negotiations  for  network 
affiliations  now  are  in  progress.  Joseph  H. 
McGillvra  Inc.,  will  be  its  representative. 

WTAC  FLINT  SOLD 
TO  RADIO  HAWAII 

SALE  of  WTAC  Flint,  Mich.,  for  $287,000 
by  Trendle-Campbell  Broadcasting  Corp.  to 
Radio  Hawaii  Inc.,  subsidiary  of  Tele-Trip 
Policy  Co.,  New  York  [B«T,  July  12],  was 
announced  last  week.  Transfer  is  subject  to 
FCC  approval,  and  was  negotiated  by  Allen 
Kander,  radio-tv  station  broker. 

Radio  Hawaii  owns  KPOA  Hawaii  (5  kw  on 
630  kc).  It  was  bought  from  J.  Elroy  McCaw 
and  John  D.  Keating  for  $400,000  less  than 
six  months  ago  [B«T,  March  29].  The  Tele-Trip 
company  specializes  in  aviation  insurance.  Ra- 
dio Hawaii  is  headed  by  John  M.  Shaheen, 
president,  and  Finlay  Hollinger,  executive  vice 
president.  Mr.  Shaheen  is  also  president  of 
Tele-Trip. 

John  R.  McKinley,  WTAC  manager,  will 
become  vice  president  of  Radio  Hawaii  and 
general  manager  of  the  Flint  station,  it  was 
announced.  WTAC  operates  on  600  kc  with 
a  power  of  1  kw.  It  is  affiliated  with  ABC. 
WTAC -TV  began  operating  on  ch.  16  in  Octo- 
ber last  year  but  suspended  operation  in  April 
[B«T,  May  1].  Grant  was  surrendered  to  the 
FCC  two  weeks  ago  [B»T,  Aug.  2]. 

Pioneers  in  Radio 

George  W.  Trendle  and  H.  Allen  Campbell, 
owners  of  Trendle-Campbell  Broadcasting  Co., 
are  pioneer  radio  broadcasters.  Through  Tren- 
dle-Campbell-Meurer  Inc.,  Detroit,  they  owned 
and  produced  the  Lone  Ranger,  Green  Dragon 
and  other  program  properties.  The  Lone 
Ranger  was  sold  last  week  to  Jack  D.  Wrather, 
Mrs.  Mazie  Wrather  and  John  L.  Loeb  and  asso- 
ciates (see  story  on  page  70). 

The  Flint  station  has  been  in  difficulty  since 
April  when  the  tv  outlet  ceased  operating.  A 
creditors'  committee  was  formed  and  early 
last  month  recommended  that  creditors  agree 
to  the  sale  to  Radio  Hawaii  [B»T,  July  12]. 

WTVH-AM-TV  Peoria  Appoint 
Smith,  Jawer,  to  Top  Posts 

APPOINTMENTS  of  Edward  G.  Smith  as 
general  manager  and  Robert  L.  Jawer  as 
assistant  general  manager-sales  manager  of 
WTVH-AM-TV  Peoria,  111.,  were  announced 
Aug.  1  by  Henry  P.  Slane,  president  of 
licensee  Hilltop  Broadcasting  Co.  Addition- 
ally, John  Leslie,  acting  general  manager, 
was  named  local  sales  manager,  and  Robert 
G.  Holben  was  appointed  production  man- 
ager, succeeding  Donald  G.  Roper,  who  was 
promoted  to  program  manager. 

Mr.  Smith  formerly  was  general  manager 
of  WTCN-AM-FM-TV  Minneapolis.  Mr.  Jawer 


MR.  HOFFMAN 


Broadcasting 


Telecasting 


was  senior  sales  representative  for  WPTZ  (TV) 
Philadelphia. 

WTVH-TV  hopes  to  increase  power  to  225 
kw  by  Oct.  1.  Plans  also  call  for  a  new 
building,  tower,  an  RCA  12.5  kw  transmitter 
and  equipment,  and  expansion  in  local  pro- 
gramming. 

Hoffman  in  New  Post; 
WOR-AM-TV  Realigns 

IN  A  MOVE  said  to  result  from  expectations 
of  "greatly  increased  activities"  at  WOR-AM- 
TV  New  York,  Gordon  Gray,  general  man- 
ager of  the  stations,  last  week  announced  a 
realignment  of  staff 
functions,  with  Rob- 
ert M.  Hoffman, 
manager  of  research, 
advanced  to  the  post 
of  director  of  plan- 
ning and  develop- 
ment. 

Other  changes  an- 
nounced by  Mr. 
Gray  involve  Rich- 
ard J.  Jackson,  busi- 
ness news  editor  of 
WOR-AM-TV,  who 
has  been  promoted 
to  manager  of  pub- 
licity for  the  stations,  and  Mary  Jane  Mac- 
Dougall,  publicity  staffer,  who  has  been  ad- 
vanced to  press  editor.  Robert  J.  Sullivan  will 
continue  as  manager  of  advertising  and  pro- 
motion. Under  the  realignment,  Mr.  Hoffman 
will  direct  and  coordinate  all  publicity,  pro- 
motion and  research  activities  of  WOR-AM-TV. 

Mr.  Hoffman  has  been  with  the  stations  for 
six  years,  Mr.  Sullivan  for  two  years,  and 
Mr.  Jackson  and  Miss  MacDougall  for  less 
than  a  year. 

It  was  pointed  out  by  Mr.  Gray  that  the 
move  coincides  with  WOR  going  on  24-hour 
operation,  WOR-TV  expanding  its  daytime 
schedule,  as  well  as  with  plans  calling  for 
increased  activities  on  the  part  of  the  stations 
in  the  fall. 

10-25%  Rate  Increases 
Announced  by  KNBH  (TV) 

WITH  90%  of  the  coming  fall  season  time 
already  sold  and  with  business  and  listenership 
at  reported  all-time  highs,  KNBH  (TV)  Holly- 
wood, NBC  o&o  station,  last  week  announced 
rate  increases  from  10  to  25%,  effective 
Sept.  1. 

Class  AA  time  will  increase  to  $2500  from 
$2000  for  one  hour.  A  half  hour  will  be  $1500. 
Class  A  one  hour  will  be  $1400,  increased  from 
$1215.  Class  B  one  hour  is  increased  to  $1225 
from  $1100,  half  hour,  $725  from  $660;  Class 
C,  one  hour  $825  from  $750,  half  hour  $475 
from  $450. 

Both  minute  and  20-second  station  break 
rates  increase  to  $575  from  $480  for  Class 
AA  and  $375  from  $350  for  Class  A  time. 
KNBH  last  raised  rates  in  December  1953. 

Bahakel  Purchases  WPLH 

WPLH  Huntington,  W.  Va.,  has  been  sold  by 
Huntington  Broadcasting  Corp.  for  $50,000  to 
Cy  N.  Bahakel,  it  was  announced  last  week  by 
Allen  Kander,  Washington  radio-tv  station 
broker.  Sale  is  subject  to  FCC  approval.  Mr. 
Bahakel  is  operator  of  WRIS  Roanoke,  Va. 

August  9,  1954    •    Page  93 


HOUWINK  NAMED 
WMAL  GEN.  MGR. 

PREDERICK  S.  HOUWINK  of  the  Booz, 
Allen  &  Hamilton  consulting  firm  on  Sept.  1 
will  become  general  manager  of  WMAL-AM- 
FM-TV  Washington,  owned  by  the  Evening 
Star  Broadcasting  Co.  He  will  succeed  Kenneth 
S.  Berkeley,  vice  president,  who  has  resigned  to 
enter  radio  station  ownership  in  the  South 
[Closed  Circuit,  July  26]. 

John  W.  Thompson  Jr.,  assistant  city  editor 
of  the  Star,  has  been  elected  president  of  Eve- 
ning Star  Broadcasting  Co.  He  succeeds  Sam- 
uel H.  Kauffman,  who  had  been  president  since 
1938.    Mr.  Kauffman,  president  of  Evening 


MR.  HOUWINK 


MR.  BERKELEY 


Star  Newspaper  Co.,  remains  a  board  member 
of  the  broadcasting  company. 

Mr.  Houwink's  background  includes  20  years 
of  sales  experience  with  Shell  Oil  Co.  He  is 
a  native  of  St.  Louis.  During  World  War  II 
he  was  chief  of  staff  of  the  economic  subcom- 


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STA  ISJ  E>  XX.  ■=*  D 

RADIO  TRANSCRIPTION  SERVICES,  INC. 

360  N.  Michigan  Ave.,  Chicago  1,  111. 


Mm 


mittee  of  the  Petroleum  Industry  War  Council. 
He  is  married  and  has  two  children. 

Mr.  Houwink,  49,  has  spent  nearly  two  years 
working  with  Storer  Broadcasting  Co.  and 
NBC,  directing  management  studies  on  behalf 
of  Booz,  Allen  &  Hamilton.  He  has  just  com- 
pleted an  extensive  study  of  the  WMAL  stations 


MR.  KAUFFMAN  MR.  THOMPSON 

for  Evening  Star  Broadcasting  Co. 

Mr.  Berkeley,  56,  has  managed  WMAL  since 
its  purchase  by  the  Star  in  1938,  and  had  man- 
aged both  WRC  and  WMAL  Washington  from 
1926-38  under  NBC  ownership.  He  entered 
radio  via  WRC  in  1923,  having  been  a  ham 
operator  prior  to  World  War  I  and  an  Air  Force 
radio  specialist  during  that  war. 

WNHC-TV  Slates  Power  Boost 

POWER  INCREASE  of  WNHC-TV  New 
Haven  (ch.  8)  to  316  kw  will  take  place  the  end 
of  August,  it  was  announced  last  week  by  Aldo 
DeDominicis,  general  manager  of  Elm  City 
Broadcasting  Co.,  licensee  of  the  station. 
WNHC-TV  currently  operates  with  100  kw. 

Necessary  additional  transmitter  equipment  is 
now  being  installed  atop  Gaylord  Mountain  in 
Hamden.  Conn.,  Mr.  DeDominicis  said.  The 
changes  include  a  50  kw  picture  amplifier  and  a 
25  kw  sound  amplifier,  as  well  as  associated 
side  band  filters  to  prevent  adjacent  channel 
interference. 

WGN-TV  Previews  Films 

WGN-TV  Chicago  executives  played  host 
Thursday  to  nearly  150  advertiser,  agency  and 
station  representatives  at  the  Chicago  Tribune 
outlet's  third  annual  fall  film  festival. 

Excerpts  from  35  films  made  specially  for 
television  were  seen  by  agency  timebuyers  and 
others  at  WGN-TV's  audience  studio  in  Tribune 
Tower.  The  films,  edited  and  capsuled  out  of 
a  batch  of  some  60  entities  by  the  station's  film 
department,  were  shown  as  a  preview  of  fall 
availabilities  from  stocks  of  producers. 


WBKB(TV)VHalf  Nelson' 

REALIGNMENT  of  its  local  daytime 
program  slate,  with  addition  of  four  or 
perhaps  six  new  shows,  was  announced 
for  WBKB  (TV)  Chicago  last  Monday 
by  Sterling  C.  (Red)  Quinlan,  vice  presi- 
dent in  charge  of  the  ABC  o&o  outlet. 

Mr.  Quinlan  said  such  an  integrated 
local  schedule  "takes  advantages  of  the 
well-known  weakness  in  network  day- 
time programming"  in  the  form  of  "soap 
operas,  giveaway  shows  and  heart-tugging 
get-rich-quickly  programs." 

Known  as  the  "Half  Nelson  Plan,"  the 
project  calls  for  children's  and  women's 
program  fare  to  be  alternated  through- 
out the  broadcast  day,  starting  Sept.  13. 
New  shows  will  include  Tom  Duggan, 
Creative  Cookery  and  a  dental  program. 


WCCO-TV  Boosts  Rates 
For  AA-A#  Extends  C 

RATE  INCREASE  by  WCCO-TV  Minneapolis 
for  Class  AA  and  A  time  periods  and  an  ex- 
tension of  Class  C  time  have  been  announced 
by  F.  Van  Konynenburg,  executive  vice  presi- 
dent. Under  the  new  schedule,  the  five-minute 
one-time  Class  A  A  rate  is  $330  compared  to 
$297  on  the  old  schedule,  with  the  charge 
for  Class  A  time  increased  from  $242  to  $270. 
A  one-minute  or  20-second  announcement,  one 
time,  in  Class  AA  has  been  boosted  from  $220 
to  $275;  for  Class  A  from  $180  to  $225. 

Class  C  time  will  now  cover  sign-on  at 
5:59  p.m.,  Monday  through  Saturday,  an  ex- 
tension of  30  minutes;  sign-off  at  11  p.m., 
Monday  through  Sunday,  extended  15  minutes, 
and  sign-on  at  12:59  p.m.,  Saturday  and  Sun- 
day, the  same  as  before.  The  new  rates,  effec- 
tive Sept.  1,  amend  Rate  Card  No.  7. 

Lloyd  Pixley  Dies; 
WLOK-AM-TV  President 

LLOYD  A.  (BUTCH)  PIXLEY,  54,  majority 
owner  and  president  of  WLOK-AM-TV  Lima, 
Ohio,  died  luly  31  in  Columbus  after  a  long 
illness.  Funeral  services  were  held  in  Columbus 
Aug.  1. 

Mr.  Pixley  former- 
ly was  co-owner  with 
his  father  of  WCOL 
Columbus,  selling' 
the  station  several 
years  ago  to  acquire 
control  of  WLOK. 
The  Pixley  name  was 
linked  with  Ohio's 
early  radio  history, 
the  elder  Pixley  hav- 
ing started  the  old 
WBAV  Columbus  in 
1922  to  provide  a 
market  for  radio  sets 
h  i  s  merchandising 
business  was  selling. 

At  Ohio  State  U.  he  captained  the  first  foot- 
ball team  to  play  in  the  85,000-seat  stadium.  A 
guard,  he  played  with  the  famed  Chick  Harley. 
After  graduation  in  1923  he  entered  his  father's 
appliance  business,  later  joining  General  Elec- 
tric Supply  Co.  as  district  manager  headquarter- 
ing in  Detroit. 

He  established  his  own  electric  supply  firm 
in  Columbus  as  Westinghouse  jobber  after 
leaving  GE.  During  World  War  II  he  was 
interim  general  manager  of  Fort  Industry  Co. 
stations  while  Comdr.  George  B.  Storer,  presi- 
dent, was  in  Navy  service  and  J.  Harold  Ryan, 
executive  vice  president,  was  serving  in  Wash- 
ington as  assistant  director  of  censorship.  At 
the  time  Mr.  Pixley  was  secretary  of  Standard 
Tube  Co.,  a  Storer  holding. 

He  became  president  and  co-owner  of  WCOL 
Columbus  in  1944.  Other  interests  included 
electric  supply  firms  in  the  Columbus  area  and 
Brightman  Mfg.  Co. 

Surviving  are  his  wife,  Martha,  and  three 
sons. 

Coelos  Leaves  KONA  (TV) 

ROGER  M.  COELOS,  manager,  KONA  (TV) 
Honolulu,  has  resigned  with  future  plans  to 
be  announced.  Mr.  Coelos  took  the  Honolulu 
station  managership  earlier  this  year,  moving 
from  assistant  general  manager  of  WTTG  (TV) 
Washington  [B»T,  Feb.  15].  He  joined  the 
Allen  B.  DuMont  Labs  in  1942  and  served  in 
various  executive  positions  at  WTTG  since 
1947. 


MR.  PIXLEY 


Page  94    •    August  9,  1954 


Broadcasting    •  Telecasting 


LIVE  ITEMS  FROM  OUR  MORGUE 


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St.  Paul  Truck  Driver 
Honored  for  Rescue 


ST.  PAUL— A  St.  Paul  tru^<drive[j, 
has  been  namedJTJri—  ~ ~ 


^ear-old    driver    fMarv,n  Myer    }i  7^   


^===^^Drivers  Sav 


Driver  Who  Risked  His  Life  to  Prevent 
Highway  Crash  Honored  in  Minnesota 


Driver  Rescuer  of  10  from  Death  by  Gas 
Reives  Triple  HonorsatLur^heon 


LOS  ANGELES 
truck  driver  of  m< 
behind  the  wheel, 
true  Samaritan  ot 
people  from  death  t 
ceived  triple  honor 
an  overflow  lunch 


Motorists  in  Crash  Laud  Truck  Driver 
For  Heroism  in  Averting  Possible  Deaths 

<s>  •  " 

of  I  uratitude  and  commendation"  for  Mr. 

dn.£L _skill.  w  Mr.  Coombe 


and  skillful  driv 
itcd.  1  think  an 
the  safety,  tradit 
company  in  the 
did  should  have 
to  the  attention 
Mr.  Coombe  r 
t,mn  hp _taken_at 


Heroism  is  a  habit  with  truck  drivers! 


•  Gomer  W.  Bailey,  of  Denver  (who 
won  the  trucking  industry's  1954 
title  of  "Driver  of  the  Year"  for  a 
heroic  rescue  climaxing  13  years  of 
safe  driving) ,  would  be  the  first  to 
admit  he  had  plenty  of  competition 
for  the  title. 

The  clippings  shown  above  are  just  a  few  gleanings 
from  the  record  of  heroism  consistently  being  made 
every  month  by  intercity  truck  drivers.  For  every 


Gomer  W.  Bailey 


Gomer  Bailey,  there  have  been  scores  of  unsung 
heroes  of  the  road  who  have  quietly  and  efficiently 
aided  the  motoring  public  in  time  of  need. 

If  these  clippings  prove  any- 
thing, it's  this:  In  addition  to  being 
America's  safest  drivers,  intercity 
truck  drivers  have  earned  an  en- 
viable reputation  as  Good  Samar- 
itans of  the  highway. 


President 


AMERICAN  TRUCKING  INDUSTRY 


/ 


American  Trucking  Associations 


American  Trucking  Associations 
Washington  6,  D.C. 


Broadcasting 


Telecasting 


August  9,  1954    •    Page  95 


STATIONS 


Robert  Maslin  Jr. 
Named  WFBR  President 

ELECTION  of  Robert  S.  Maslin  Jr.,  vice  presi- 
dent in  charge  of  advertising  and  promotion, 
WFBR  Baltimore, 
as  president  of  that 
station  was  an- 
nounced last  week 
by  the  board  of  di- 
rectors of  The  Balti- 
more Radio  Show 
Inc.,  station  licensee. 

Mr.    Maslin,  49, 
also  served  as  secre- 
tary of  the  company 
■BB  and  has  been  asso- 

ciated with  WFBR 
iuK.  H  8Bmm  since  1931.  He  suc- 
ceeds his  father,  who 
died  last  month. 
Rosalie  Cain  McComas,  secretary  to  Robert  B. 
Jones  Jr.,  vice  president  and  general  manager, 
has  been  elected  to  the  post  of  company  secre- 
tary replacing  Mr.  Maslin.  She  has  been  with 
WFBR  since  1935. 

STATION  SHORTS 
WGAR-AM-FM  Cleveland  will  broadcast  the 
Cleveland  Brown's   1954  football  games,  ac- 
cording to  the  station. 

WWDC  Washington,  D.  C,  designated  radio 
information  center  for  American  Legion  Con- 
vention scheduled  later  this  month,  station 
reports. 

KSTP-AM-TV  Minneapolis-St.  Paul  signs  Paul 
Giel,  former  Minnesota  U.  All-American  foot- 
ball player  and  property  of  the  New  York 
baseball  Giants,  for  series  of  radio-tv  per- 
formances, station  reports. 


MR.  MASLIN 


The  best 
way  to 
sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 
FARM 

STATION 

wibw  c?nscr 

Ben  Ludy,  Gen.  Mgr.,  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


Castro's  Color  Spot 

WHAT  was  hailed  as  the  first  local  com- 
mercial live  color  tv  spot  was  broadcast 
Friday— at  2  p.m.— by  WNBT  (TV)  New 
York  for  Castro  Decorators  Inc.,  through 
Newton  Adv.  Agency.  Bernadette,  the 
the  little  girl  who  has  become  the  Castro 
trademark,  was  featured  in  the  historic 
commercial,  order  for  which  was  placed 
by  Castro  in  March,  reserving  time  for 
a  local  color  spot  on  WNBT  when  facil- 
ities were  available. 


MR.  CARPENTER 


Carpenter  Retires  at  WHK 
Ending  29  Years  in  Radio 

H.  KENNETH  CARPENTER  retired  last  week 
as  vice  president  of  WHK  Cleveland  after  20 
years  as  head  of  the  station.  His  retirement 
marked  29  years  in  radio. 

Mr.  Carpenter,  now  60  years  of  age,  will  con- 
tinue his  civic  activities,  including  service  on 
boards  of  Baldwin-Wallace  College,  St.  Louie's 
Hospital  and  the  Methodist  Church  of  the 
Saviour.  He  is  a  member  of  the  Cleveland 
Chamber  of  Com- 
merce, Mid-Day 
Club,  Union  Club, 
Scottish  Rite,  Al 
Koran  Shrine  and 
has  held  numerous 
offices  in  these  and 
other  organizations. 

He  entered  radio 
in  1925  via  WEAR 
Cleveland,  owned  by 
Goodyear  Tire  & 
Rubber  Co.,  while 
serving  as  manager 
of  the  Goodyear  In- 
dustrial University, 
Akron.  He  later  managed  WPTF  Raleigh, 
N.  C,  and  was  elected  to  the  board  of  the 
old  NAB  in  1930,  serving  six  years.  He  re- 
turned to  Cleveland  in  1934  as  WHK  manager. 

Mr.  Carpenter  was  quoted  in  the  Cleveland 
Plain  Dealer  Wednesday  as  saying  the  broad- 
casting business  "has  become  too  strenuous." 
He  anticipates  "tough"  competition  for  radio 
and  says  the  mixture  of  vhf  and  uhf  television 
"simply  doesn't  work"  because  "you  can't  mix 
the  two  successfully." 

REPRESENTATIVE  APPOINTMENTS 

WMVT  (TV)  Montpelier,  Vt.,  which  expects 
to  begin  operation  by  mid-September,  has 
appointed  Radio  Time  Sales  Ltd.,  Montreal,  as 
Canadian  sales  representatives. 

KAVR  Apple  Valley,  Calif.,  names  Arthur  W. 
Chipman  Radio-Tv  Representatives,  L.  A.,  to 
represent  station  in  that  city's  area. 

WNET  (TV)  Providence,  R.  I.,  appoints  R.  C. 
Foster,  Boston,  as  New  England  representative. 

WTWO  (TV)  Bangor,  Me.,  appoints  R.  C. 
Foster,  Boston,  as  New  England  representative. 

KBIS  Bakersfield,  Calif.,  appoints  Adam  J. 
Young  Jr.  Inc.,  N.  Y.,  as  representative  for 
New  York,  Chicago,  St.  Louis  and  Los  An- 
geles, and  Daren  F.  McGavren  Co.,  San  Fran- 
cisco, for  that  city. 

REPRESENTATIVE  SHORTS 
Radio  Representatives  Ltd.,  Toronto,  moved  to 
25  Adelaide  St.  West.  Phone:  Empire  8-2381. 

Venard,  Rintoul  &  McConell,  N.  Y.,  station 
representative  firm,  moves  Aug.  15  to  larger 
quarters  on  eighth  floor  of  579  Fifth  Ave. 


STATION  PEOPLE 

Martin  Umansky,  sales  manager,  KAKE 
Wichita,  named  general  manager,  KAKE-TV, 
expected  to  begin  operations  in  fall;  Harold  H. 
Newby,  chief  engineer,  KAKE,  named  chief 
engineer  for  tv  operation. 


MR.  UMANSKY 


MR.  NEWBY 


James  Lynch,  formerly  with  Decca  Records 
Inc.,  N.  Y.,  to  WVDA  Boston  as  account 
executive. 

Winston  S.  Dustin,  formerly  vice  president, 
WNOE  New  Orleans  and  KNOE  Monroe,  La., 
to  WAPO  Chattanooga,  as  director  of  national 
and  regional  sales. 

J.  Harry  Callaway,  assistant  manager,  WORD 
Spartanburg,  S.  C,  to  WSPA  there  as  regional 
sales  director. 

Dave  Lewis,  production  manager,  WTTV  (TV) 
Bloomington,  Ind.,  promoted  to  news  director; 
Jerry  Danziger,  program  director,  WTSK-TV 
Knoxville,  to  WTTV  succeeding  Mr.  Lewis  in 
addition  to  supervising  the  sales  service  depart- 
ment. 


MR.  LEWIS 


MR.  DANZIGER 


Garfield  Fox,  account  executive,  World  Broad- 
casting System,  N.  Yr,  to  KFGO  Fargo,  N.  D., 
as  commercial  manager. 

John  Moler,  sales 
staff,  WKY  Okla- 
homa City,  pro- 
moted to  local  radio 
sales  manager;  Ross 
Cummings,  news 
editor,  Holdenville 
Daily  News,  Holden- 
ville, Okla.,  to  WKY 
news  staff. 


Mel  Jensen,  formerly 
head  of  own  adver- 
tising agency,  to 
sales  staff,  WMIN- 
TV  Minneapolis-St. 
Paul. 


MR.  MOLER 


Page  96 


August  9,  1954 


Sam  T.  Johnston,  account  executive,  WKRC- 
TV  Cincinnati,  transfers  to  WTVN  Columbus 
(formerly  WHKC)  as  sales  manager;  Ed  Ken- 
nedy, sports  director,  WKRC.  additionally  ap- 
pointed program  director;  Roy  Gilligan,  an- 
nouncer, WKRC,  appointed  chief  announcer. 

Broadcasting    •  Telecasting 


Milo  J.  Hawley,  formerly  photography  direc- 
tor, WXYZ-TV  Detroit,  to  KOVR  (TV)  Stock- 
ton, in  same  capacity;  Woodi  Fisher,  free  lance 
artist,  named  art  director. 

John  McEniry,  sales 
manager,  KIMN 
(formerly  KFEL) 
Denver,  to  KLZ. 
same  city,  as  assist- 
ant radio  sales  man- 
ager. 

Bob  Vandeventer, 

WFAA  Dallas,  Tex., 
to  announcing  staff, 
WBAP  -  AM  -  FM  - 
TV  Fort  Worth. 

*u     x  MR.  McENIRY 

Dorothy  Levine, 

traffic  dept..  Television  Writers  of  America, 
to  script  dept..  WHLI  Hempstead,  N.  Y. 

Ann  Mowris,  publicity  dept.,  WHAM  Rochester, 
N.  Y.,  to  personnel  dept.,  NBC,  New  York. 
Fred   Beck,   Hollywood  publicist-personality, 
to  KABC  same  city  as  host-m.c,  The  Beck 
Block  program. 

Stuart  Wilson,  management  consultant  and 
disc  m.c,  John  Poole  Broadcasting  Co.,  Fresno, 
Calif.,  returns  to  KBIG  Avalon,  Calif.,  to  re- 
sume daily  Are  You  Listenin'  program. 

June  Bentley,  radio  singing  star,  signed  52-week 
contract  for  five  nightly  programs  weekly  on 
WICS  (TV)  Springfield,  111. 

C.  M.  Conner,  commercial  manager,  KTVA 
(TV)  Anchorage,  Alaska,  resigns  to  enter  adver- 
tising agency  field  in  U.  S. 

Ernest  Kurlansky  to  KGMB  Honolulu. 

Gerald  L.  Kirby,  account  executive,  WEEI 
Boston,  resigns  to  open  own  food  product 
demonstration  firm. 

Bill  Shiel,  sports  director,  ch.  39  WTVO  (TV) 
Rockford,  111.,  to  WREX-TV  same  city,  in 
same  capacity. 

James  R.  King,  formerly  WEBC  sales  man- 
ager, Duluth,  Minn.,  to  WDBQ-AM-FM  Du- 
buque, Iowa. 

Benedict  Gimbel  Jr.,  president  and  general 
manager,  WIP  Philadelphia,  honored  by  Penn- 
sylvania Chiefs  of  Police  Assn.  for  public 
interest  programs  presented  on  that  station 
since  January  1953. 

Hilda  Weaver,  conductor,  Mailbag  Club  pro- 
gram, WLW  Cincinnati,  featured  as  one  of 
"America's  Interesting  People"  in  August  issue, 
The  American  Magazine. 

Virginia  Renaud,  educational  director,  WBBM 
Chicago,  to  address  Catholic  Audio-Visual 
Educators  convention  at  Conrad  Hilton  Hotel, 
there,  Aug.  11  on  "Curriculum  and  Radio  and 
Tv  Programs." 

Dunlap  Sims,  directing  staff,  WSBT-TV  South 
Bend,  Ind.,  and  Madge  Rohn  married. 

Marion  Roberts,  WBEN-TV  Buffalo,  N.  Y.,  to 
WRGB  (TV)  Schenectady;  Grant  Van  Patten, 

tv  director,  WRGB,  father  of  boy,  Peter  Grant, 
July  23. 

Paul  Audet,  production  manager,  WUSN-TV 
Charleston,  S.  C.  (target  date  Sept.  26),  father 
of  girl,  Barbara  Anne. 

Ann  Rogers,  director  of  women's  programs, 
WHAM  Rochester,  N.  Y.,  mother  of  girl, 
Claudia  Joan. 

Edwin  B.  Squires  Jr.,  62,  formerly  director  and 
announcer,  WJAX  Jacksonville,  Fla.,  and 
known  as  the  "Globe  Trotting  Announcer," 
died  July  25. 

Broadcasting   •  Telecasting 


1 


Get  IDECO  planning  and 
design  too  .  .  .  make  certain 
YOUR  tower  is  engineered 
to  stand  the  test  of 
time  and  weather! 


Your  contract  for  an  Ideco  tower  is  a  wise 
investment  ...  an  investment  in  years  of 
Ideco  experience  in  the  design  and  plan- 
ning, fabrication  and  erection  of  time- 
proven  towers  for  television  and  radio. 

You  also  buy  peace  of  mind  when  you 
specify  Ideco,  for  capable  Ideco  engineers 
will  competently  assume  all  your  tower 
problems  from  foundation  to  top  beacon. 
As  a  part  of  the  job,  they'll  even  take  over 
the  installation  of  antenna  and  accessory 
equipment  .  .  .  make  a  thorough  final  in- 
spection .  .  .  and  you'll  be  completely  pro- 
tected by  insurance  all  the  way.  All  this  is 
your  assurance  that  your  Ideco  tower  is  a 
secure  investment  that  will  keep  your  sta- 
tion on  the  air  year  after  year  .  .  .  even 
under  the  most  punishing  climatic  condi- 
tions. 

Ideco  has  been  building  transmitting  towers 
since  the  nineteen-thirties,  pioneered  triangu- 
lar design  when  broadcasting  was  in  its  in- 
fancy. Based  on  accumulated  experience,  each 
Ideco  tower  part  is  shop-fabricated  to  precise 
tolerances  .  .  .  with  pre-determined  stresses 
.  .  .  for  fast,  safe,  easy  erection.  And  every 
part  is  Hot-Dip  galvanized  to  prevent  rust. 

If  a  300'  to  620'  tower  will  serve  you  .  .  . 

The  new  VIDECO*  tower  "package"  can 
save  you  time  and  money  .  .  .  get  you  on 
the  air  profit-making  weeks  sooner!  Deliv- 
ery to  your  site  can  be  made  within  4  to  6 
weeks  .  .  .  and  Videco  can  accommodate 
any  UHF  antenna  or  any  VHF  3  to  5  bay 
low  band  or  3  to  6  bay  high  band  antenna. 

•TRADE  MARK 

Get  ALL  the  facts  about  your 

Ideco  Tower  Investment  .  .  .  ask 

your  Equipment  Supplier,  or  call  „rf 

on  Ideco.  , 

IDECO  DIVISION 

Dresser-Stacey  Company  ^ 
Dept.  T,  Columbus  8,  Ohio 


8909  S.  Vermont  Ave.,  Dept.  T,  Los  Angeles  44,  Calif. 


IDECO 


Tall  or  short ...  for  TV,  Microwave,  AM,  FM . . .  Ideco  tower  "know-how"  keeps  you  oo  the  air 


 NETWORKS  

CBS  RADIO  TO  HUDDLE  WITH  AFFILIATES 


Sept.  1-2  sessions  in  Chicago 
to  unveil  plans  for  1954-55 
season.  Though  not  men- 
tioned in  network's  invitation, 
it's  expected  the  20%  rate  cut 
this  fall  will  be  discussed. 

EXECUTIVE  personnel  of  all  CBS  Radio  af- 
filiates have  been  invited  to  meet  with  officials 
of  the  CBS  Radio  Network  Sept.  1-2  at  the 
Edgewater  Beach  Hotel,  Chicago.  [Closed 
Circuit,  July  19]. 

Invitations,  described  as  "a  unique  gesture 
of  good  will,"  were  signed  by  Adrian  Murphy, 
president  of  CBS  Radio,  and  Kenyon  Brown, 
president,  KWFT  Wichita  Falls,  Tex.,  chair- 
man of  the  board  of  directors,  CBS  Radio 
Affiliates.  The  two-day  meeting  is  to  be  spon- 
sored jointly  by  the  affiliates  organization  and 
the  radio  network. 

Invitation,  announced  today  (Monday)  by 
Messrs.  Murphy  and  Brown,  reads: 

"You  are  cordially  invited  to  attend  a  new 
kind  of  radio  meeting,  whose  purpose  is  both 
pleasure  and  profit.  In  a  spirit  of  amity  unique 
in  our  industry,  there  will  be  a  presentation  by 
the  network  on  1954-55  programming,  adver- 
tising and  promotion — the  materials  which  with 
enthusiastic  cooperation  by  the  network  and 
the  stations  will  help  us  get  the  fall  season  off 
to  a  good  start. 

"New  this  year,  this  is  planned  to  be  a  high- 
level  meeting  on  radio  management  matters  to 
be  attended  by  station  owners  and  managers 
as  well  as  network  executives. 

"Although  the  agenda  is  designed  for  owners, 
managers  and  sales  promotion  personnel,  your 
other  department  heads  might  benefit  greatly 
from  this  meeting.  You  may  wish  to  have 
them  attend  and  we  will  be  delighted  to  have 
them." 

Rate  Talk  Possibility 

Although  not  mentioned  in  the  invitation,  a 
major  topic  of  the  station-network  management 
meeting  is  certain  to  be  the  20%  rate  cut  which 
CBS  Radio  plans  to  effectuate  this  fall.  Ac- 
cording to  terms  worked  out  by  the  network 
and  the  CBS  Radio  Affiliates  Committee  early 
in  June  [B«T,  June  7]  and  subsequently  ratified 
by  the  affiliate  stations  individually,  the  affili- 
ates authorized  CBS  Radio  to  adjust  its  "night 
costs  to  advertisers  to  approximately  premium 
day  costs"  and  agreed  to  accept  from  the  net- 
work a  20%  reduction  in  compensation.  On 
its  part,  the  network  agreed  to  make  70-second 
breaks  available  on  "certain  commercial  pro- 
grams at  night." 

Agreement  was  handled  as  an  amended  ex- 
tension of  the  previous  network-station  agree- 
ment from  the  termination  date  of  that  pact 
for  another  year,  Aug.  25,  1954,  to  Aug.  24, 
1955.  As  the  earlier  agreement  prohibited 
CBS  Radio  from  making  any  further  reduction 


in  costs  to  advertisers,  the  proposed  reduction 
cannot  be  put  into  practice  before  Aug.  25. 

CBS  Radio  has  as  yet  made  no  announce- 
ment of  the  new  discount  structure  for  its 
nighttime  periods  by  which  the  reduced  cost  to 
advertisers  will  be  made  effective,  but  it  is 
understood  that  the  network's  salesmen  are 
discussing  it  with  prospective  sponsors,  so  pre- 
sumably it  will  be  instituted  before  the  fall- 
winter  broadcasting  season  gets  underway  in 
October. 

Meeting  will  open  at -1:30  p.m.,  Sept.  1  for 
a  full  afternoon  session  on  sales,  promotion 
and  publicity,  with  top  CBS  Radio  executives 
participating,  the  announcement  said.  The  fol- 
lowing morning  two  separate  sessions  will  be 
held  concurrently,  one  for  station  owners  and 
managers  on  management  matters  and  one  for 
the  promotion  people. 

Social  high  point  of  the  two-day  meeting  will 
be  the  banquet  on  the  evening  of  Sept.  1,  when 
CBS  Radio  will  present  to  its  affiliates  some 
of  the  top-ranking  talent  if  has  lined  up  for 
the  coming  season.  Among  the  performers  to 
appear  are  Edgar  Bergen  and  Charlie  Mc- 
Carthy, Robert  Q.  Lewis,  Peter  Lind  Hayes  and 
Mary  Healy,  the  McGuire  Sisters  of  the  God- 
frey programs,  Hal  Leroy  and  Mahalia  Jackson. 

Response  from  affiliates  indicates  that  most 
of  the  CBS  Radio  stations  will  be  represented 
by  a  number  of  top  officials  and  their  wives, 
Mr.  Brown  reported.  All  of  the  key  officials 
of  the  network  plan  to  attend. 

'Medic7  Show  to  Round  Out 
NBC-TV  Monday  Night  Slate 

SERIES  of  dramatizations  of  medical  case  his- 
tories, titled  Medic,  will  be  presented  on  NBC- 
TV  on  three  out  of  four  Mondays,  9-9:30  p.m. 
EDT,  starting  Sept.  13.  Program  will  be 
sponsored  by  the  Dow  Chemical  Co.,  Midland, 
Mich.,  through  MacManus,  John  &  Adams, 
Bloomfield  Hills,  Mich.,  and  will  be  carried 
with  the  official  endorsement  of  the  Los  Angeles 
County  Medical  Assn. 
.  The  series  is  said  to  be  the  first  major  pro- 
gram on  radio  or  television  to  be  sponsored 
solely  by  the  Dow  Chemical  Co.,  manufacturer 
of  Saran-Wrap.  Leland  I.  Doan,  president  of 
Dow,  commented  that  Medic  appeared  to  be  a 
program  that  is  "as  worthwhile  educationally 
as  it  is  entertaining  dramatically"  and  expressed 
the  belief  that  it  "will  set  a  new  standard  of 
television  programming." 

Worthington  B.  Miner  will  be  executive  pro- 
ducer of  Medic.  The  series  was  created  and  is 
being  written  and  supervised  by  James  Moser. 

The  program  will  be  scheduled  three  out  of 
four  weeks,  coming  on  immediately  after  the 
new  full-hour  Sid  Caesar  show.  Every  fourth 
week,  both  Medic  and  the  Caesar  show  will 
give  way  to  the  "spectaculars"  produced  by 
Leland  Hayward. 


'Go  to  Game7  Drive 

GENE  ACCAS,  director  of  sales  pro- 
motion for  the  ABC  Radio  Network,  has 
received  the  additional  assignment  to 
head  a  five-man  ABC  task  force  for  a 
39-week  "Go  to  the  Game"  campaign  on 
ABC's  361  radio  and  201  tv  affiliates. 
Drive  is  to  be  conducted  in  connection 
with  the  National  Collegiate  Athletic 
Assn.  award  to  ABC-TV  of  its  1954  fall 
football  schedule  and  a  subsequent  26 
weeks  of  winter  and  spring  sports  tele- 
casts [B«T,  Aug.  2]. 

Project,  announced  by  Robert  H. 
O'Brien,  ABC  executive  vice  president, 
is  part  of  the  information  campaign  out- 
lined in  the  ABC-TV  proposal  in  its 
successful  bid  for  the  tv  rights  for  the 
NCAA  gridiron  games. 


CLIFFORD  ELECTED 
NBC  ADM.  VICE  PRES. 

JOHN  M.  CLIFFORD,  NBC  vice  president  in 
charge  of  personnel,  has  been  named  admin- 
istrative  vice    president,    it   was  announced 
Wednesday  by  Rob- 


ert W.  Sarnoff,  NBC 
executive  vice  presi-  - 
dent.  In  his  new 
capacity,  Mr.  Clif- 
ford will  have  ad- 
ministrative respon- 
sibility for  all  NBC 
operating  and  staff 
activities.  Robert  E. 
Shelby,  vice  presi- 
dent and  chief  en- 
gineer; William  S. 
Hedges,  vice  presi- 


MR.  CLIFFORD  dent   in  charge  of 

integrated  services; 
George  D.  Matson,  controller,  and  Lowell  B. 
Jacobson,  director  of  personnel,  will  all  report 
to  Mr.  Clifford.   He  will  report  to  Mr.  Sarnoff. 

Joining  the  legal  staff  of  the  RCA  Victor 
Division  of  RCA  in  1943,  Mr.  Clifford  became 
assistant  general  attorney  in  1947,  assistant  di- 
rector of  personnel  in  1951  and  director  of 
personnel  in  March  1953.  In  June  1953  he 
became  an  NBC  vice  president. 

Extravaganza  Talent  Added 

SIGNING  of  eight  entertainment  personalities 
to  appear  in  the  first  three  one-hour  musical  and 
melodramatic  extravaganzas  to  be  presented  on 
CBS-TV  Thurs.,  8:30-9  p.m.  EST,  starting  Sept. 
30,  was  announced  last  week  by  the  network. 
Under  the  sponsorship  of  the  Chrysler  Corp., 
the  series  consists  of  a  once-a-month  musical  ' 
show,  titled  Shower  of  Stars  and  the  three-a-  j 
month  dramatic  program,  called  Climax.  In 
chronological  order  of  their  presentations,  the 
personalities  signed  are  Betty  Grable,  Mario 
Lanza,  Harry  James,  Dick  Powell,  Teresa 
Wright,  William  Demarest,  Ethel  Barrymore 
and  Dennis  O'Keefe. 

CMA-TV  Joins  CBS-TV 

CMA-TV  Havana  (ch.  2)  has  joined  CBS-TV  as 
a  primary  affiliate,  it  was  announced  last  week 
by  Herbert  V.  Akerberg,  network  vice  presi- 
dent in  charge  of  stations  relations.  The  sta- 
tion is  owned  and  operated  by  Telemundo, 
S.  A. 

Broadcasting   •  Telecasting 


ovn£ASl 


Y 


me&*  ATLANTA 


1 1 33  SPRING  ST.,  N.  W. 
TELEPHONE  -  -  ELGIN  0369 


—  FOR  ALL  BROADCAST  EQUIPMENT  NEEDS 

Page  98    •    August  9,  1954 


NBC-TV  to  Colorcast  Army 
Showing  of  "TVs  Wartime  Use 

FIRST  public  demonstration  of  the  use  of 
television  in  warfare  will  be  conducted  by 
NBC-TV  Wednesday  (11-11:30  a.m.  EDT) 
when  it  presents  a  color  telecast  of  a  field 
exercise  from  Ft.  Meade,  Md. 

The  telecast,  which  is  designed  to  give  com- 
manders a  view  of  front-line  operations,  will 
be  staged  by  the  Army  Signal  Corps  with  the 
cooperation  of  RCA  and  NBC.  Participating 
in  the  program  will  be  Gen.  Matthew  B.  Ridg- 
way,  Chief  of  Staff,  U.  S.  Army;  Lieut.  Gen. 
Floyd  L.  Parks,  Commander,  Second  Army; 
Maj.  Gen.  George  I.  Back,  Chief  Signal  Officer, 
U.  S.  Army,  and  Brig.  Gen.  David  Sarnoff, 
chairman  of  the  boards  of  RCA  and  NBC. 

The  field  exercise  will  include  a  water- 
crossing  operation  and  an  assault  on  an  "enemy- 
held"  position.  Televised  information  from  the 
"battlefield"  will  be  relayed  to  a  "command 
post  of  the  future,"  for  viewing  by  the  regi- 
mental commander.  The  "eyes"  of  the  opera- 
tions will  be  experimental  combat  television 
equipment,  consisting  of  portable  cameras  in 
the  hands  of  Signal  Corps  personnel  accompany- 
ing the  assaulting  troops. 

McCarthy,  Associates 
Form  Racing  Network 

FORMATION  of  the  Thoroughbred  Broad- 
casting System,  national  radio  network  devoted 
exclusively  to  broadcasting  of  horse  races  from 
major  U.  S.  tracks, 
was  announced  to- 
day (Monday)  by 
veteran  sportscaster 
Clem  McCarthy  and 
four  associates. 

Mr.  McCarthy  will 
handle  the  on-the- 
spot  broadcasting 
along  with  Phil  Sut- 
terfield,  WHAS  Lou- 
isville, who  also  is 
one  of  the  stock- 
holders. The  first 
pickup  of  the  net- 
work will  be  from 
New  York's  Belmont  Park  Sept.  28,  with  a  race 
to  be  broadcast  every  Tuesday,  Thursday  and 
Saturday. 

Line  charges  to  all  affiliates  will  be  pegged  at 
a  definite  figure,  following  a  survey  to  deter- 
mine mileage  from  pickup  points  at  Miami, 
New  York,  Louisville  and  Chicago  to  the  sta- 
tions. The  talent  charge  to  each  station  will 
be  low,  Mr.  McCarthy  said.  Headquarters  for 
the  network  is  at  315  Coleman  Bldg.,  Louisville. 

DTN  Promotes  Marge  Kerr 

MARGE  KERR,  manager  of  new  program 
development  for  the  DuMont  Tv  Network,  has 
been  appointed  an  account  executive  for  the 
network,  Gerry  Martin,  sales  manager  of  Du- 
Mont, announced.  This  marks  the  first  time 
in  the  history  of  the  network  that  a  woman 
has  been  named  as  a  sales  account  executive, 
he  said. 

WGR-TV  Signs  With  DTN 

WGR-TV  Buffalo,  N.  Y.,  on  ch.  2,  has  signed 
an  affiliation  agreement  with  DuMont  Tv  Net- 
work, Elmore  B.  Lyford,  DuMont  director  of 
station  relations,  announced  last  week. 


NETWORKS 


EDUCATION 


mr.  McCarthy 


ALFRED  P.  SLOAN  (r),  General  Motors 
Corp.  board  chairman,  is  greeted  by 
Robert  W.  Sarnoff,  NBC  executive  vice 
president,  during  Mr.  Sloan's  visit  to  NBC's 
studios  in  New  York,  where  he  previewed 
35mm  and  16mm  color  films  to  be  shown 
on  NBC's  upcoming  American  Inventory 
series.  The  fall  series  is  produced  under 
a  grant  from  the  Alfred  P.  Sloan  Founda- 
tion, in  cooperation  with  NBC,  to  explore 
strategic  areas  of  educational  television. 

CKLW-TV  Signs  with  DTN 

AFFILIATION  of  CKLW-TV  Detroit-Windsor 
(ch.  9)  with  the  DuMont  Television  Network, 
effective  with  the  start  of  commercial  opera- 
tions on  Sept.  1,  was  announced  last  week  by 
Elmore  B.  Lyford,  director  of  station  relations 
for  DuMont.  CKLW-TV  is  owned  by  the 
Western  Ontario  Broadcasting  Co. 

MBS  Sets  Plans  on  ND  Slate 

SCHEDULE  of  Notre  Dame  U.  football  on 
MBS  this  fall,  was  announced  last  week  by 
the  network.  The  broadcasts  cover  ten  games 
between  Sept.  25  and  Dec.  4  and  will  be  offered 
for  local  cooperative  sponsorship. 

NETWORK  PEOPLE 

John  H.  Curtis,  research  dept.,  ABC-TV,  ap- 
pointed presentations  writer,  ABC-TV  sales 
development. 

Fred  MacKaye  signed  as  director  of  NBC 
Radio  Lux  Radio  Theatre. 

Hamilton  Shea,  general  manager,  NBC,  elected 
vice  president  of  New  York  City  Control  of 
the  Controllers  Institute  of  America. 

Larry  Lesueur,  CBS  Radio  correspondent  at 
UN,  represented  nation's  radio  and  tv  cor- 
respondents at  First  Army's  symposium  on 
press  censorship  Aug.  6  at  Fort  Slocum,  N.  Y, 

Paul  Harvey,  ABC  news  commentator,  began 
five-state  speaking  tour  at  six  events  last  week 
with  appearance  at  Veterans  of  Foreign  Wars 
National  Convention  in  Philadelphia. 

Red  Barber,  CBS  sports  counselor  and  sports- 
caster  for  New  York  Yankees  on  WINS  and 
WPIX  (TV)  New  York,  is  author  of  The 
Rhubarb  Patch — The  Story  of  the  Modern 
Brooklyn  Dodgers,  published  Aug.  3  by  Simon 
&  Schuster. 

Rex  Koury,  musical  director,  ABC  Western 
Div.,  and  his  orchestra  begin  engagement  at 
Cocoanut  Grove  in  Ambassador  Hotel,  L.  A., 
Aug.  25. 


EDUCATORS  PRAISE 
TV'S  HELPING  HAND 

Conventions  last  week  in  Chi- 
cago, in  conjunction  with  ses- 
sions of  the  National  Audio- 
Visual  Assn.,  stress  power  of 
television. 

"LOOSE  TALK"  by  educational  tv  proponents 
has  helped  give  rise  to  opposition  by  certain 
teachers  to  that  medium  and  the  fear  that 
video  will  some  day  replace  them  in  their  jobs, 
audio-visual  specialists  were  told  in  Chicago 
last  week. 

In  another  vein,  it  also  was  said  that  tv  can 
prove  an  invaluable  teaching  aid  in  the  class- 
room and  educators  should  make  greater  use 
of  it  and  other  modern  instructional  techniques. 

These  opinions  highlighted  a  series  of  six 
separate  conventions  held  concurrently  with 
that  of  the  National  Audio-Visual  Assn.  at  the 
Conrad  Hilton  Hotel  luly  31 -Aug.  4.  Up- 
wards of  3,500  specialists  attended  the  con- 
ventions. 

In  one  of  the  conventions,  held  by  the  Edu- 
cational Film  Library  Assn.,  lack  K.  Rimalover, 
Educational  Testing  Service,  scored  the  fear  of 
some  teachers  that  television  will  compete  for 
their  jobs.  Noting  that  many  teachers  oppose 
educational  film  and  television,  he  claimed 
that  "a  great  deal  of  this  opposition  .  . 
has  arisen  as  a  result  of  the  loose  talk  and  the 
daydreaming  of  some  of  the  proponents  of 
educational  television  who  have  urged  that 
film  and  the  kinescope  completely  take  over  the 
teacher's  job." 

In  a  talk  before  the  Catholic  Audio-Visual 


Another  Reason  Why 
Morning  Radio  PAYS  OFF 
for  WSYR  Advertisers 


'WSVR  Timekeeper, 
Elliott  Gove 


Central  New  York's  most  popular  time- 
keeper on  Central  New  York's  top- 
rated  local  morning  program.  At  least 
five  years'  continuous  sponsorship  by 
more  than  halt  of  the  present  spon- 
sors. Participating,  Monday  through 
Saturday, 

7:05-9:15  a.m. 

Henry  I.  Christal  Co.,  Inc. 
National  Representatives 


ACUSE 


570  KC 


NBC  AFFILIATE 


Broadcasting   •  Telecasting 


August  9,  1954    •    Page  99 


EDUCATION 


Educators  Assn.,  Samuel  Cardinal  Stritch, 
Roman  Catholic  Archbishop  of  Chicago,  urged 
teachers  to  make  greater  use  of  audio-visual 
aids.  He  told  700  members  that  "if  St.  Francis 
of  Assisi  were  alive  today,  he  would  be  using 
movies,  tape  recorders  and  television"  to  help 
spread  the  word  of  the  Franciscan  Order 
which  he  founded. 

Two  Catholic  educators  predicted  that,  with 
the  spread  of  educational  tv  stations  and  pro- 
grams, television  will  gain  greater  reception 
in  classrooms.  Within  five  years,  every  pa- 
rochial school  will  have  a  tv  receiver,  it  was 
prophesied  by  the  Rev.  Michael  Mullen,  St. 
John's  U.,  Brooklyn,  and  Rev.  Louis  Gales, 
St.  Paul. 

Programming  Scored 

Commercial  tv  fare  came  in  for  criticisim  too, 
in  a  Catholic  group  panel  session  on  edu- 
cational tv  programs. 

The  panel  included  Virginia  Renaud,  edu- 
cation director,  WBBM-TV  Chicago,  who 
discussed  script  and  personnel  requirements, 
and  Norbert  Hruby,  Loyola  U.  The  latter 
chastised  certain  commercial  tv  programs  for 
improperly  emphasizing  violence,  and  also 
lauded  other  network  shows  as  fit  to  be  recom- 
mended to  students. 

Jack  E.  Lewis,  Lewis  Film  Service,  was 
elected  president  of  the  National  Audio-Visual 
Assn.  for  the  coming  year.  Among  exhibi- 
tors at  the  NAVA  convention  were  Ampex 
Corp.,  Ampro  Corp.,  Broadcasting  &  Film 
Commission,  Coronet  Films  (which  celebrated 
its  15th  year  in  the  field  of  educational  films 
with  a  dealer  banquet).  Walt  Disney  Pro- 
ductions, Encyclopaedia  Britannica  Films,  Inter- 
national Radio  <&  Electronics  Corp.,  Jam  Handy 


WHBF-tv 

ROCK  ISLAND,  ILL. 

CBS  FOR  THE  QUAD-CITIES 

is  favored  by  location 
in  a  4-city  metropol- 
itan area,  surrounded 
by  10  of  the  most  pro- 
ductive rural  counties 
in  the  nation.  Over 
95%  of  all  families  in 
this  area  now  have  TV 
sets.  (264,800) 

Les  Johnson,  V.P.  and  Gen.  Mgr. 


I 

I 
I 

I 
I 
I 
I 
I 


WHBF 

TEICO  BUILDING,  ROCK  ISLAND,  ILLINOIS 

Represented  by  Avery-Knodel,  Inc. 


Organization,  Motion  Pictures  for  Television 
Inc.,  RCA,  TelePrompter  Corp.,  and  United 
World  Films.  New  equipment,  including  film- 
strip  projectors  by  Bell  &  Howell,  were  intro- 
duced during  the  meet,  which  closed  Wednes- 
day, along  with  the  other  audio-visual  con- 
ventions. 

Emerson  Grants  Given 
KQED  (TV),  WHA-TV 

EDUCATIONAL  tv  has  progressed  remarkably 
but  it  still  needs  financial  and  moral  support 
from  the  general  public  as  well  as  other 
sources,  Benjamin  Abrams,  president,  Emerson 
Radio  &  Phonograph  Corp.,  said  Thursday  in 
presenting  checks  for  $10,000  each  to  KQED 
(TV)  San  Francisco  and  WHA-TV  Madison, 
Wis.  They  are  the  fourth  and  fifth  educa- 
tional tv  stations  to  qualify  for  awards  under 
the  terms  of  the  Emerson  $100,000  educational 
tv  grant  providing  for  gifts  of  $10,000  to  each 
of  the  first  ten  noncommercial  educational  tv 
stations  to  get  on  the  air  in  the  U.  S. 

"Despite  the  many  barriers  that  have  been 
placed  in  their  paths,  educational  tv  stations 
are  now  operating  on  five  of  the  242  non- 
commercial channels  allocated  by  the  FCC  for 
this  purpose,"  Mr.  Abrams  said.  "This  is  a 
tremendous  step  forward  but  it  has  been  made 
possible  only  by  the  combined  support  of  civic 
and  educational  leaders  and  the  general  public 
in  each  of  the  five  areas." 

It  will  take  similar  support  in  other  com- 
munities to  get  educational  stations  on  the  air 
there,  Mr.  Abrams  commented,  warning  that 
powerful  commercial  interests  are  endeavoring 
to  get  channels  allocated  for  educational  use. 


EMERSON  Radio  &  Phonograph  Corp. 
grant  of  $10,000  to  educational  WHA- 
TV  Madison,  Wis.,  is  accepted  by  Harold 
B.  McCarty  (I),  director,  Wisconsin  State 
Broadcasting  Service,  and  Professor  H.  L. 
Ewbank,  chairman,  State  Radio  Council. 

Dr.  Griswold  Urges  Churches 
To  Use  More  Radio-Television 

WIDER  use  of  radio  and  television  by  church 
groups  was  urged  last  week  by  the  Rev.  Dr. 
Clayton  T.  Griswold,  executive  director  of 
radio  and  television  of  The  Presbyterian 
Church,  U.  S.  A.,  in  a  talk  before  the  17th 
general  council  of  the  World  Presbyterian 
Alliance  meeting  in  Princeton,  N.  J. 

"For  the  church  of  1954  not  to  make  ex- 
tensive use  of  radio  and  television  would  be 
as  unthinkable  as  if  St.  Paul  refused  to  travel 
in  ships  or  Luther  and  Calvin  had  looked  down 
on  the  printing  press  as  unworthy  of  their 
use,"  Dr.  Griswold  declared. 


—  PERSONNEL  RELATIONS  — 

TWA  GIVES  UP 
NETWORK  STRIKE 

STRIKE  by  the  independent  Television  Writers 
of  America  against  NBC-TV,  CBS-TV  and 
ABC-TV  was  called  off  last  Tuesday  amid  re- 
ports that  TWA  was  considering  joining  forces 
with  other  writer  groups.  (See  story  below.) 

TWA  said  in  a  statement  that  it  had  found 
that  "the  efforts  of  our  members  alone  were 
not  enough  to  win  a  strike,"  adding  that  "the 
lack  of  support  from  other  writers  caused  a 
stalemate."  The  union,  which  claims  to  repre- 
sent a  majority  of  free-lance  tv  writers,  called 
the  strike  July  21,  seeking  a  union  shop  contract 
from  the  networks  and  a  rise  in  pay  for  half- 
hour  and  one-hour  tv  scripts  [B*T,  July  26]. 

Although  the  Authors  League  of  America  and 
TWA  have  been  involved  in  a  constant  tug-of- 
war  for  the  past  two  years  for  jurisdiction  of 
free-lance  tv  script  writers,  a  TWA  spokesman  in 
New  York  told  B»T  that  meetings  are  going  on 
with  a  view  toward  unity.  It  has  been  the  objec- 
tive of  the  Authors  League  to  bring  all  writers 
of  motion  pictures,  radio  and  television  into  one 
division  of  the  league. 

Welfare,  Pension  Plan 
Major  AFTRA  Contract  Goal 

RADIO  and  television  networks  will  be  asked 
for  a  20%  increase  in  basic  fees  during  up-- 
coming  negotiations  with  the  American  Feder- 
ation of  Television  and  Radio  Artists  in  Novem- 
ber, although  the  major  contract  goal  will  be 
a  non-contributing  welfare  and  pension  plan. 

AFTRA's  demands  on  the  networks  were 
elicited  by  B«T  from  various  sources  last  week 
following  the  union's  convention  in  Detroit 
at  which  the  welfare-pension  plan  proved  to 
be  the  major  topic  of  discussion  [B»T,  Aug.  2]. 
AFTRA  will  press  for  other  "fringe"  bene- 
fits, including  increase  in  rehearsal  rate, 
longer  and  more  frequent  rest  periods  during 
rehearsals  and  earlier  delivery  of  scripts,  but 
it  is  reported  that  the  union  is  prepared  to 
relax  these  and  wage  demands  to  effectuate 
a  welfare-pension  plan. 

It  was  reported  that  AFTRA  also  will  ask 
for  a  $30  per  week  increase  in  minimum  staff 
announcer  rates,  which  would  place  base  pay 
at  $165,  except  in  Chicago  where  the  unit  j 
system,  under  which  a  number  of  commercials 
are  given  without  extra  talent  fees,  would 
raise  it  to  $180. 

TWA-SWG  Merger  Proposal 
Must  Wait  SWG  Board  Meet 

ACTING  on  a  proposal  by  Television  Writers 
of  America,  in  which  western  regional  President 
Ben  Starr  asked  that  private  discussions  take 
place  between  himself  and  Screen  Writers  Guild 
President  F.  Hugh  Herbert  on  unification  of 
the  two  groups,  must  wait  two  weeks  until  the 
SWG  board  meeting  in  Hollywood.  Mr.  Herbert 
replied  that  last  week's  proposal  came  after 
developments  in  which  the  newly-formed  Writ- 
ers Guild  of  America,  overall  organization  of 
SWG-Tv  writers  group  and  Radio  Writers  Guild, 
filed  a  petition  in  New  York  with  NLRB  asking 
jurisdiction  over  writers  for  live  video. 

Filing  came  the  day  after  TWA  called  off  a 
strike  against  the  major  networks,  blaming  lack 
of  active  support  from  other  writers  for  failure. 
SWG  explains,  however,  strike-end  had  noth- 
ing to  do  with  filing  date,  but  that  one  year 
had  elapsed  last  Wednesday  since  TWA  certi- 
fication as  bargaining  agency  for  live  tv  writers, 


Page  100    •    August  9,  1954 


Broadcasting    •  Telecasting 


Investigate 


1 


the  minimum  period  before  a  new  election  could 
be  asked. 

Local  NLRB  officials  say  if  all  interested 
parties  (TWA,  SWG-WGA  and  three  major 
networks)  file  no  protest,  jurisdictional  question 
can  be  determined  in  less  than  two  months. 
However,  if  any  single  party  objects,  repetition 
of  last  year's  prolonged  hearings  can  be  ex- 
pected. 

TWA  has  always  favored  a  single  tv  writers 
union,  Mr.  Starr  told  B»T,  which  prompted  his 
proposal  to  Mr.  Herbert  after  WGA  move.  Mr. 
Starr  said  Mr.  Herbert  at  first  agreed  to  meet- 
ing but  later  notified  him  he  would  have  to 
consult  SWG  board. 


NLRB  Examiner  Resumes 
AFM,  AFTRA  Hearing 

THE  National  Labor  Relations  Board  hearing 
was  continued  in  New  York  last  week  on  a 
dispute  between  American  Federation  of  Musi- 
cians and  American  Federation  of  Television 
and  Radio  Artists  over  talent  jurisdiction. 
Initial  testimony  was  taken  in  Chicago  on  July 
16  and  hearing  resumed  in  New  York  last 
Wednesday,  with  the  proceedings  expected  to 
extend  through  this  week. 

Several  witnesses  for  AFM  appeared  before 
Examiner  I.  L.  Brodwin  on  Wednesday  and 
testified  it  has  long  been  the  practice  for  musi- 
cians to  speak  lines  of  dialogue  on  shows, 
claiming  this  constituted  only  "incidental 
service."  AFTRA  witnesses  took  the  stand, 
starting  last  Wednesday  afternoon,  and  made  the 
point  that  even  "incidental  service"  by  musi- 
cians is  not  countenanced  by  the  AFTRA  code, 
except  in  sustaining  programs. 

The  hearing  is  the  climax  of  a  long-smolder- 
ing feud  between  AFM  and  AFTRA,  with 
the  latter  insisting  that  speaking  musicians  must 
join  its  union  and  AFM  forbidding  it.  It  was 
called  on  request  of  ABC  for  "clarification" 
when  a  dispute  arose  over  whether  the  singing 
team  of  Homer  &  Jethroe,  appearing  on  ABC's 
WBKB  (TV)  Chicago,  should  join  AFTRA. 

SAG,  AFTRA  Parley 
irted  'Harmonious' 


Repoi 


A  TWO-DAY  Hollywood  conference  last  week 
between  the  American  Federation  of  Television 
&  Radio  Artists  and  Screen  Actors  Guild  repre- 
sentatives have  produced  "harmonious"  results, 
beyond  which  neither  side  will  commit  itself. 
AFTRA  President  George  Heller,  accompanied 
by  AFTRA  counsel  Henry  Jaffe,  conferred  with 
SAG  President  Walter  Pidgeon,  Executive  Sec- 
retary John  Dales  Jr.,  Tv  Administrator  Ken- 
neth Thomson  and  counsel  William  Berger. 

Both  sides  were  close-lipped,  but  admitted 
discussions  included  problems  involving  juris- 
diction in  Video  Tape  Recording,  possible  CBS 
entry  into  tv  filming  [B»T,  July  26]  and  closed- 
circuit  kinescope  actors. 

NLRB  Ruling  Bars  Pickets 

RULING  by  a  National  Labor  Relations  Board 
trial  examiner  in  New  York  last  week  barred 
Local  802,  American  Federation  of  Musicians, 
from  picketing  origination  points  of  broadcasts 
of  WINS  there  away  from  its  studios.  Union 
had  installed  pickets  at  Yankee  Stadium  and 
Eastern  Parkway  Arena  on  March  30  after 
calling  a  strike  at  WINS,  but  had  removed  them 
on  May  26  in  compliance  with  a  temporary 
injunction  issued  by  the  U.  S.  District  Court 
for  the  Southern  District  of  New  York  [B»T, 
May  31]. 


and  you'll 
choose  rust! 


If  you  are  considering  Remote 
Control  for  your  transmitter, 
investigate  before  you  buy. 
Choose  the  system  that's  de- 
signed for  you  —  and  you'll 
choose  Rust.  Here's  why  .  .  . 

No  two  Rust  systems  are 
exactly  alike.  Rust  remote 
control  systems  are  engineered 
to  fit  your  transmitter,  what- 
ever its  make  or  model.  Even 
the  interconnection  diagrams 
you  get  are  especially  drawn 
up  for  your  equipment.  Thirty 
different  component  units  are 
stocked  so  that  your  specific 
problems  can  be  solved  by 
standard  Rust  units,  prior  to 
installation. 


,  standard 
Bust  «f  fij 

***«S*S&        ^iuse  only 
l1lV  l  metering  uni„A Resistors 
flust  T11    ;^te-wouna  re2-  ;ent 
P«ciS1TerSevature  coeffi ^ 
of  low  temp      dings  o .  ^  b 

ftnfV-SA,  0-20 
petering  unit- 


What  does  all  this  mean?  It 
means  that  when  you  buy  a 
Rust  system  it  is  complete. 
Your  installation  is  easier  and 
quicker.  Because  there  are  no 
tubes,  there  are  no  tube  fail- 
ures. Because  there  are  no 
adjustments,  there  are  no  mal- 
adjustments. The  Rust  Sys- 
tem functions  as  it  should  .  .  . 
with  little  or  no  maintenance. 

When  you  shop  around  for 
Remote  Control  take  a 
peek  behind  the  panel.  You'll 
find  Rust  offers  the  best  buy 
for  you. 


the  (E-wsC-j  industrial  company,  inc. 


INDUSTRIAL  CO. 


608  WILLOW  STREET,  MANCHESTER,  N.  H. 


Broadcasting   •  Telecasting 


August  9,  1954    •    Page  101 


The  1954-55 

TELECASTING 

I  Yearbook-Markefbook 

.  .  .  !S  !N  WORK. 
SUBSCRIBERS  COPIES  TO  BE  MAILED 
LATER  THIS  MONTH. 

This  is  the  500-page  source 
book  you  use  daily  for  vital  tv 
business  data. 

• 

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AGENCIES 

STATIONS 

NETWORKS 
• 

SERVICES 
e 

NOTE:  If  you  are  not  a  B*T  sub- 
scriber, or  if  your  subscription  does 
not  include  the  TELECASTING 
Yearbook  please  check  and  mail 
this  order  form: 


|    By  ail  means  enter  my  order  for  a 
year's   subscription    to    include  the 
1954-55  TELECASTING  Yearbook— $9.00 

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1 — 1  tion  to  include  the  1954-55  TELE- 
CASTING Yearbook— $2.00 

I  Please  enter  my  order  for  .... 
—  copies  of  the  TELECASTING  Year- 
book—$5.00 


title 


firm 


city  zone 
MAIL  TODAY  to: 

Broadcasting  Telecasting 

1735  DeSales  Street,  N.  W. 
Washington  6.  D.  C. 


MANUFACTURING 


PHILCO  ANNOUNCES 
21"  COLOR  TV  TUBE 

Election  of  Balderston  as  board 
chairman  and  Carmine  to 
Philco  presidency  takes  place 
prior  to  annual  distributors 
convention  in  New  York. 

DEVELOPMENT  of  a  21-inch  color  tube  by 
Philco  research  laboratories  was  revealed  Mon- 
day by  James  H.  Carmine,  newly-elected  presi- 
dent of  Philco,  during  the  company's  annual 
distributor  convention,  held  last  week  at  New 
York's  Waldorf-Astoria  Hotel.  Philco's  1955 
radio  and  tv  receiver  lines  were  presented  to 
the  distributors  during  the  meeting,  where 
the  company's  first  line  of  phonographs  was 
also  introduced. 

Mr.  Carmine,  with  Philco  for  31  years  and 
for  the  past  five  as  executive  vice  president. 
Was  elected  president  of  the  company  at  a 
meeting  of  the  Philco  board  of  directors, 
preceding  the  opening  of  the  distributor  con- 
vention. He  succeeds  William  Balderston  who 
was  elected  board  chairman  after  James  T. 
Buckley  declined  re-election  to  that  post.  Mr. 
Balderston,  who  had  been  president  of  Philco 
since  1948,  in  his  new  capacity  as  board  chair- 
man will  also  become  chairman  of  the  policy 
committee  and  will  devote  himself  to  the 
broad  areas  of  finance,  manufacturing,  research, 
engineering,  legal  and  licensing  activities. 

John  M.  Otter,  who  joined  Philco  in  1926 
and  who  has  been  vice  president  in  charge  of 
consumer  products,  was  elected  executive  vice 
president  to  succeed  Mr.  Carmine.  Announce- 
ment of  Mr.  Otter's  election  was  made  Tues- 
day, final  day  of  the  distributor  convention. 

Work  Not  Completed 

In  announcing  that  Philco  has  a  21-inch  color 
tube  in  the  works,  Mr.  Carmine  made  it  plain 
that  the  work  is  not  completed.  "Until  it  is 
completed,"  he  stated,  "Philco  will  not  place 
it  as  a  color  television  receiver  for  sale  to  the 
public.  Philco  does  not  intend  to  offer  the 
public  color  television  receivers  this  year.  Only 
a  trickle  of  sets  will  be  sold  by  the  industry 
in  1954  and.  in  my  opinion,  manufacturers 
will  build  only  about  enough  sets  to  sample 
their  dealers  next  year." 

Mr.  Carmine  told  the  1200  distributor  repre- 
sentatives at  the  convention  that  in  his  opinion 
the  color  sets  so  far  put  on  the  market  are 
not  suited  to  mass  production. 

The  Philco  tube,  he  said,  is  a  one-gun  tube 
that  provides  a  rectangular  color  picture  of 
250  square  inches,  that  does  not  require  the 
shadow  mask  used  on  other  color  tubes,  that 
is  not  limited  as  to  size  and  that  reproduces 
color  images  with  "remarkable  brightness  and 
clarity."  "Preliminary  work,"  he  noted,  "in- 
dicates that  this  tube  can  be  mass  produced  at  a 
comparatively  lower  cost  than  other  color 
tubes." 

Reporting  an  enthusiastic  reception  for  the 
Philco  color  system  by  engineers  from  other 
electronic  manufacturing  companies  to  whom 
it  has  been  shown,  Mr.  Carmine  said  that 
Philco's  goal  is  to  make  a  color  tube  only 
slightly  more  expensive  than  present  mono- 
chrome tubes. 

Philco  announced  32  new  tv  sets  in  its  1955 
line,  including  seven  models  with  24-inch 
picture  tubes,  priced  the  same  as  the  1953  21- 
inch  sets,  and  the  new  21 -inch  models  priced 
from  $159.95  to  $419.95,  compared  to  last 
year's  prices  of  $249.95  to  $529.95.  An  all- 
channel  tuning  system  with  a  single  dial  for 
all  presently  allocated  vhf  and  uhf  channels 


is  incorporated  in  the  1955  Philco  line. 

Frederick  D.  Ogilby,  vice  president  and 
general  manager  for  television,  said  that 
"Philco  has  long  recognized  the  need  for  a 
more  economical  approach  to  conversion  of 
tv  sets  to  receive  the  many  new  uhf  stations. 
.  .  .  Our  engineers  have  designed  a  new  uhf 
tuner  which  can  be  literally  'plugged  in'  in  a 
matter  of  minutes  to  convert  vhf  to  uhf." 

"This  new  Philco  invention,"  he  said,  "will 
greatly  help  the  uhf  broadcasters  getting  started 
in  a  new  market.  It  is  our  opinion  that  the 
FCC  and  RETMA  should  recommend  that  all 
television  manufacturers  start  immediately  to 
adapt  uhf  to  their  receivers  in  this  manner  to 
help  further  the  interest  of  uhf  broadcasting 
in  more  cities." 

A  new  line  of  radios,  using  "printed  wiring" 
circuits  and  comprising  14  radio  and  clock- 


MR.  BALDERSTON 


MR.  CARMINE 


radio  combinations,  was  introduced. 

Philco  also  showed  its  distributors  a  line  of 
phonographs,  an  innovation  for  the  company, 
although  it  has  long  produced  radio-phono- 
graph combinations  and  record  changers. 

Featured  in  all  Philco  hi-fi  models  is  the 
new  "electrostatic"  speaker,  employing  16 
vertical  speakers  arranged  to  form  a  half- 
cylinder,  a  shape  that  diffuses  the  sound  over 
a  180-degree  pattern  from  the  series  of  vertical 
column  speakers.  Application  of  the  driving 
force  to  the  entire  area  of  each  of  the  16 
radiating  columns  gives  the  unit  its  new 
achievement  in  high  fidelity,  according  to  Wil- 
liam H.  Chaffee,  Philco  vice  president  for 
radio. 


ABC 

1370  KC 
1000  watts 
full  time 


LONGVIEW 
TEXAS 


In  center  of  world's 
largest  oil  field. 


James  R.  Curtis,  President 


Page  102    •    August  9,  1954 


Broadcasting    •  Telecasting 


Emerson  Offers  15"  Color 
At  $695,  Drops  Lease  Plan 

COLOR  tv  sets  at  $695  retail  are  being  offered 
by  Emerson  Radio  &  Phonograph  Corp.,  which 
is  discontinuing  its  tv  leasing  plan,  Benjamin 
Abrams,  Emerson  president,  announced  Wed- 
nesday in  a  letter  to  all  distributors. 

Lowest-priced  color  set  yet  to  be  put  on  the 
market,  the  Emerson  model  (C-5Q1)  contains 
a  15-inch  picture  tube.  Emerson  will  not 
produce  sets  with  19-inch  color  tubes,  Mr. 
Abrams  said,  but  will  be  among  the  first  to 
use  21 -inch  color  tubes  when  "satisfactory 
performance"  is  assured. 

"In  view  of  the  fact  that  color  programming 
will  be  available  on  a  more  frequent  basis 
starting  in  September,  we  are  discontinuing 
immediately  the  leasing  plan  announced  earlier 
this  year,"  Mr  Abrams  told  his  distributors. 
He  reminded  them  that  "limited  color  pro- 
gramming was  one  of  the  reasons  for  the 
inauguration  of  the  plan." 

Discount  Selling  of  Tv  Sets 
Hit  by  Magnavox'  Friemann 

PRACTICE  of  discount  house  selling  of  tele- 
vision sets  is  resulting  in  lower  production 
quality  of  receivers,  according  to  Frank  Frei- 
mann,  president  of  The  Magnavox  Co.,  Fort 
Wayne. 

In  a  talk  before  the  New  York  Society  of 
Security  Analysts  on  July  29,  Mr.  Freimann 
claimed  that  the  practice  of  discounting  fair 
trade  television  set  prices  has  caused  "lower 
quality  for  the  consumer  and  gradually  de- 
creasing profit  margins  for  the  retailer."  He 
charged  that  some  tv  sets  are  priced  "with  an 
eye  to  selling  them  competitively  through  dis- 
ccunt outfits." 

"Some  manufacturers  have  had  to  meet  such 
lower  prices  by  eliminating  necessary  parts  or 
circuits,"  Mr.  Freimann  said.  "Magnavox, 
while  maintaining  a  competitive  price  level, 
has  been  enabled  through  its  selective  dealer 
policy  to  actually  add  many  consumer  benefits 
at  a  price  structure  that  remains  competitive." 

Sylvania  Promotes  Hopkins 
In  Wholesale  Re-Assignments 

WILLIAM  J.  HOPKINS,  former  middle  At- 
lantic district  sales  manager,  electronic  products 
sales  division  of  Sylvania  Electric  products,  has 
been  appointed  supervisor  of  national  ac- 
counts, with  headquarters  in  New  York.  Suc- 
ceeding him  as  mid-Atlantic  sales  manager  in 
Philadelphia,  is  Robert  C.  Hoffmann,  formerly 
mid-Eastern  district  sales  manager,  whose  for- 
mer post  in  Pittsburgh  goes  to  J.  B.  Pomeroy, 
former  sales  representative  in  the  North  Cali- 
fornia District.  M.  C.  Roseto,  former  sales 
representative  in  the  South  California  District, 
moves  to  the  North  California  District,  with 
,   headquarters  in  Emeryville. 

Ted  Napp,  formerly  in  charge  of  sales  serv- 


Transmitting  Equipment 


Station  Power  Band 

Allen  B.  DuMont  Labs 
WFMY-TV  Greensboro.  N.  C.  25  kw    tv  (ch.  2) 
WTVD  (TV)  Durham.  N.C.       5  kw    tv  (ch.  1 1 ) 
KCOM-TV  Sioux  City,  Iowa    25  kw    tv  (ch.  4) 

Gates  Radio  Co. 
K RPL  Moscow.  Idaho 
KCHV   Coachella.  Calif. 
WH  EE  Martinsville,  Va. 
KERG  Eugene,  Ore. 

General  Electric  Co. 
KTVX  (TV)  Muskogee.  Okla.      5  kw    tv  (ch.  8) 
WMVT  (TV)  Montpelier,  Vt.     5  kw    tv  (ch.  3) 
WWJ-TV  Detroit  35  kw    tv  (ch.  4) 

KCKT  (TV)  Great  Bend.  Kan.  35  kw    tv  (ch.  2) 


station 
'  station 


250  w  am  replacement  transmitter 
new  station 
new  station 
power  increase 


station 
-station 


new  station 


I  kw  am 
I  kw  am 
5  kw  am 


ice  in  Chicago,  has  been  appointed  sales  rep- 
resentative for  the  Chicago  district.  W.  G. 
Ripley,  formerly  in  merchandising  in  Empori- 
um, Pa.,  has  been  appointed  sales  representa- 
tive in  Des  Moines.  Kevin  J.  Joyce  and  Ciaran 
B.  Kennedy,  who  have  completed  the  Sylvania 
sales  engineering  training  program,  have  been 
named  sales  engineers  for  the  equipment  sales 
division  of  electronics  sales,  with  headquarters 
in  Cincinnati  and  Los  Angeles,  respectively. 

Four  new  district  sales  managers  have  been 
appointed  by  the  radio  and  television  division  of 
Sylvania  Electric  Products,  Bernard  O.  Hol- 
singer,  general  sales  manager  of  the  division, 
announced  last  week:  Norman  B.  Scott,  for- 
merly with  Kelvinator  Corp.,  for  the  territory 
including  Virginia,  North  and  South  Carolina 


and  Eastern  Tennessee;  Alfred  S.  Ross,  for- 
merly with  Krich-Radisco,  for  metropolitan 
New  York  City  and  New  Jersey;  John  C.  Dews, 
from  Nesco,  for  the  Cincinnati  territory;  John 
O.  Painter,  former  manager  of  sales  training 
for  Sylvania  radio  and  tv,  for  the  territory  in- 
cluding Philadelphia,  York  and  Allentown, 
Pa.,  Baltimore  and  Washington. 

DuMont  Opens  Color  School 

SPECIAL  color  television  school  for  service 
personnel  of  DuMont  tv  set  distributors  is  to 
be  opened  Aug.  23  by  the  DuMont  Teleset 
Service  Dept.  in  Paterson,  N.  J.  The  one-week 
course,  which  will  be  repeated  weekly  to  ac- 
commodate all  distributor  personnel,  will  offer 
a  comprehensive  study  of  color  fundamentals, 


At  a  price  that's  a  real  surprise,  here  is  the  kind 
of  performance  that  has  made  AMPEX  the  supreme 
name  in  tape  recorders.  The  new  Ampex  600  has 
been  simplified  to  reduce  its  size  and  price.  But  it 
retains  full  Ampex  precision  and  performance. 

As  a  portable  recorder,  the  Ampex  600  is  in 
a  class  by  itself.  It  weighs  only  28  pounds.  You 
can  carry  it  anywhere.  The  recordings  you  make 
"on  location"  will  match  those  made  on  the  finest 
studio  equipment. 

As  a  studio  recorder,  the  Ampex  600  out- 
performs many  others  twice  its  size.  It  serves 
ably  in  all  these  needs:  studio  recording  — 
line  recording  —  dubbing  and  editing  — 
broadcast  playback. 

To  assure  long  service,  major  components  of 
the  Ampex  600  have  been  subjected  to  tests 
equaling  more  than  10  years  normal  use.  An 
Ampex  pays  for  itself. 
Performance 

•  40  to  15,000  cycles  at  7'/2  in/sec. 

•  Signal-to-noise  ratio  over  55  db. 

•  Flutter  and  wow  less  than  0.25% 

•  3  heads  for  monitoring  tape  while 
recording 


For  further  specifications, 
write  today  for  descriptive 
bulletin  to  Dept.D-1701 


881 

Ampex 

CORPORATION 

934  Charter  Street    •    Redwood  City,  California 
Distributors  in  principal  cities;  Canadian  distribution  by 
Canadian  General  Electric  Company 


m 


Broadcasting 


Telecasting 


August  9,  1954 


Page  103 


MANUFACTURING 


according  to  Joseph  A.  Hatchwell,  director  of 
service  of  the  department. 

"The  DuMont  color  tv  school,"  Mr.  Hatch- 
well  said,  "will  build  a  group  of  highly  trained 
color  service  specialists  who  will  return  to 
their  jobs  prepared  to  handle  color  television 
installation  and  maintenance  and  to  train  others 
within  their  own  organizations.  In  this  way, 
DuMont  distributors  will  be  able  to  provide 
the'  latest  and  best  technical  aid  and  advice 
on  color  tv  to  their  area  dealers  and  service- 
men." 

GE  Plans  Mass-Produced 
High  Frequency  Transistors 

PLANS  for  mass  production  of  low-cost,  ex- 
ceptionally high  frequency  transistors  were  an- 
nounced last  week  by  the  General  Electric 
Co.,  Syracuse. 

Dr.  W.  R.  G.  Baker,  GE  vice  president  and 
general  manager  of  the  company's  Electronics 
Division,  said  that  plans  for  large  quantity  pro- 
duction of  the  transistors — in  the  millions — 
have  been  made  possible  through  the  develop- 
ment of  a  "rate-grown"  method  of  mass  pro- 
ducing essential  transistor  elements.  The  new 
method  is  said  to  involve  the  introduction  of 
special  impurities,  gallium  and  antimony,  and 
varying  the  heat  control  during  the  germanium 
refining  process  itself.  It  was  reported  that  as 
many  as  100  wafer-thin  layers  of  specially- 
treated  germanium  are  formed. 

Dr.  Baker  said  that  mass  production  will  be 
launched  within  two  years,  dependent  entirely 
on  the  speed  of  the  electronics  industry  in  de- 
signing circuits  employing  the  new  extremely 
high  frequency  transistors.  He  added  that 
GE's  radio  and  television  department  has  de- 
signed circuits  using  the  new  rate-grown  tran- 
sistors in  table  model  radios,  clock-radios, 
portables  and  television  sets. 

MANUFACTURING  SHORTS 

Midwest  Sound  Systems  Inc.,  Chicago,  an- 
nounces availability  of  new  "Mir-A-Call"  com- 
munications system  for  use  between  control 
room  and  studio  crew  in  tv  studios,  utilizing 
wireless  miniature  sound  receivers  that  can  be 
carried  in  shirt  pocket  and  small  transmitter. 

Stewart-Warner  Corp.,  Chicago,  report  sales  of 
$48,974,416  and  net  income  of  $1,511,560  for 
six-month  period  ending  June  30,  net  equaling 
$1.13  per  common  share  comparing  to  $1.60 
for  comparable  1953  period,  when  sales  were 
$67,338,941.  Company  also  declared  40-cent 
cash  dividend  per  share  of  $5  par  value  capital 
stock,  payable  to  holder  Sept.  4,  and  reported 
principal  decline  in  military  products. 

Allen  B.  DuMont  Labs,  Clifton,  N.  J.,  an- 
nounces super  mike  boom,  type  MB-96,  employ- 
ing clamp  operated  dolly,  providing  "full  ver- 
satility in  all  studio  operations." 

Hammarlund  Mfg.  Co.,  N.  Y.,  announces 
Codan  squelch  unit  that  "activates  a  normally 


NEW  table  model  tape  recorder,  devel- 
oped and  marketed  by  Columbia  Records 
Inc.  and  Bell  &  Howell  Co.,  is  displayed 
by  Columbia  President  James  B.  Conkling 
(I)  and  B  &  H  President  Charles  H.  Percy. 


silent  Super  Pro-600  receiver  at  a  predetermined 
signal  strength." 

Shasta  Div.,  Beckman  Instruments  Inc.,  Rich- 
mond, Calif.,  announces  Model  701  adjustable 
power  supply  unit  "providing  DC  voltages  from 
zero  to  250  at  maximum  load  of  90  ma  (360 
volts,  open  circuit),  and  AC  filament  power, 
6.3  volts  at  3  amps,  center  tapped,"  with  ripple 
"kept  to  the  low  value  of  20  MV  RMS  by  use 
of  a  two  section  choke  input  filter." 

Firm  also  announces  new  crystal  controlled 
receiver,  having  six  bands  at  2.5,  5,  10,  15,  20 
and  25  mc,  selectable  by  panel  switch,  construct- 
ed to  receive  radio  signal  of  National  Bureau 
of  Standards. 

Astatic  Corp.,  Conneaut,  Ohio,  announces  new 
convertible  hand  and  desk  stand  type  micro- 
phone. 

Kay  Electric  Co.,  Pinebrook,  N.  J.,  announces 
Telefilter  for  generation  of  single  side  band  tv 
signals,  which  used  with  tv  rf  carrier  generator 
passes  upper  and  rejects  lower  side  band  of 
any  one  vhf  tv  channel,  according  to  the  com- 
pany. 

Charles  F.  Adams  Jr.,  president,  Raytheon 
Mfg.  Co.,  Waltham,  Mass.,  presented  millionth 
junction  transistor  produced  by  company  to 
Gov.  Christian  A.  Herter  of  Massachusetts. 

Allen  B.  DuMont  Labs,  Clifton,  N..JA  television 
receiver  div.,  is  distributing  58-page '  illustrated 
product  and  sales  information  manual  prepared 
by  them  to  dealer  salesmen  covering  new  line 
of  DuMont  tv  receivers. 

Admiral  Corp.,  Chicago,  has  shipped  27-inch 
tv  receiver  to  President  Rojas  Pinilla  of  Co- 
lombia and  21 -inch  tv-radio-phonograph  com- 


outhwest- 


me&*  Houston 


2700  POLK  AVENUE 
TELEPHONE  -  -  ATWOOD  8536 


—  FOR  ALL  BROADCAST  EQUIPMENT  NEEDS  — 

Page  104    •     August  9,  1954 


bination  to  President  Ramon  Magsaysay  of  the 
Philippines. 

John  F.  Rider  Inc.,  N.  Y.,  has  published:  first 
of  series  of  specialized  texts  intended  for  elec- 
tronics students  titled  RC/RL  Time  Constant; 
a  dictionary  illustrating  all  terms  used  in  color 
tv  titled  Color  Tv  Dictionary;  and  three  different 
volumes  instructing  in  tv  receiver  servicing  pre- 
pared by  the  RETMA  Pilot  Training  School 
teaching  association. 

Precision  Apparatus  Co.,  Elmhurst,  N.  Y.,  an- 
nounces new  general  purpose  5"  oscillioscope, 
model  520. 

Wright-Zimmerman  Inc.,  New  Brighton,  Minn., 
has  new  speaker  designed  for  radio  and  tv  sets 
as  aid  to  the  hard-of-hearing.  Unit  has  30-foot 
cord  which  clips  to  speaker  terminals  in  re- 
ceivers and  unit  speaker  may  be  placed  in  incon- 
spicuous spot,  according  to  the  company. 

Magnetic  Recording  Industries,  N.  Y.,  an- 
nounces new  line  of  Magneticon  components 
developed  for  broadcast  stations  enabling  user 
"...  to  produce  and  reproduce  magnetic  re- 
cordings on  a  flat  magnetic  disc  while  utilizing 
his  already  existing  equipment .  .  .  " 

Tele-Q  Corp.,  N.  Y.,  is  sending  to  clients  and 
prospective  clients  its  latest  brochure  promoting 
and  publicizing  its  cueing  equipment. 

MANUFACTURING  PEOPLE 

1      George  Brodley  ap- 
|      pointed  merchandis- 
1      ing   assistant,  radio 
1      tube   and  television 
I      picture  tube  divs., 
Sylvania  Electric 
Products,  N.Y.;  Wal- 
*      >rJ*'  lace  R.  Wirths,  pub- 

lic relations  repre- 
jjA  sentative  and  man- 

npi*  Jhj^^         ager,  \kimmum  (  o 
■ft  Mjt      of   America,  Edge- 

■ft  mm  I  water,  N.  J.  plant, 

to    public  relations 
MR.  BRODLEY  dept.,  Fred  W.  FuIIe, 

New  York  City  and 
Newark  district  sales  manager,  named  general 
sales  manager,  lighting  div.,  Sylvania  Electric 
Ltd.,  Toronto. 

Henry  T.  Roberts,  general  manager,  commer- 
cial music  div.,  Magnecord  Inc.,  Chicago, 
named  vice  president  in  charge  of  division. 

William  J.  B.  Kennedy  to  Mobile  Communica- 
tions dept.,  Allen  B.  DuMont  Labs.,  Clifton, 
N.  L,  as  a  sales  and  service  representative. 

Frank  Loasby,  sales 
engineering  labora- 
tory manager,  Ray- 
t  h  e  o  n  Mfg.  Co., 
Waltham,  Mass., 
named  director  of 
sales  engineering  and 
service;    Curtis  L. 

appointed 
advertising 
television- 
Joseph  C. 
Methods 
Engineering  Council, 
Pittsburgh,  to  assist- 
ant manager,  district 
sales  and  service,  equipment  sales  div. 

Richard  G.  Bennett,  formerly  with  Continental 
Communications,  Chicago,  to  Andrew  Corp., 
same  city,  as  sales  engineer. 


Peterson 

assistant 
manager, 
radio  div. 
Profitay, 


MR.  LOASBY 


Broadcasting 


Telecasting 


PROGRAMS  &  PROMOTION 


ABC-TV  GOLF  COVERAGE 

ABC-TV  Network  currently  is  televising  the 
ifinals  of  two  golf  tournaments — the  All-Ameri- 
Ican  and  the  World  Championship  of  Golf,  with 
jthe  special  events  offered  on  a  co-op  basis. 
'Final  rounds  of  the  All-American  were  to  be 
televised  Aug.  8  (yesterday).  Final  play  of 
'[the  World  will  be  aired  Aug.  15  (7-8  p.m. 
CDT)  with  Florsheim  Shoe  Co.  sponsoring 
telecasts  in  Chicago,  New  York  and  Detroit. 
Agency  is  Gordon  Best  Co.,  Chicago.  Tourneys 
are  being  held  at  Tarn  O'Shanter  near  Chicago. 
CBS  o&o  WBBM  Chicago  is  broadcasting  the 
finals  of  the  two  tourneys. 

CHILDREN'S  SAFETY  CONTEST 

AS  a  means  of  improving  traffic  conditions  for 
youngsters  in  its  coverage  area,  WMIN-TV 
Minneapolis-St.  Paul  is  conducting  two  con- 
tests for  children  under  15  during  the  month 
of  August.  One  is  for  slogans  on  traffic  safety 
and  another  for  posters  on  the  same  subject, 
with  winners  to  receive  prizes  including  tv 
sets,  bicycles  and  roller  skates. 

CKWX  BLOTTER  PROMOTION 

CKWX  Vancouver  has  been  mailing  blotters 
to  advertisers  and  advertising  agencies  on  a 
weekly  basis  this  summer  featuring  the  theme 
"wherever  they  go  .  .  .  there's  CKWX  radio," 
•  to  promote  summer  radio  advertising.  The 
colorful  blotters  picture  drawings  of  bathing 
girls  and  British  Columbia  tourist  attractions. 

WKNB-AM-TV  'AGENCY  DAY' 

TIME  BUYERS  and  account  executives  from 
all  major  New  York  agencies  were  guests  of 
WKNB-AM-TV  New  Britain  (Hartford), 
Conn.,  when  those  stations  held  an  "Agency 
Day"  to  celebrate  the  opening  of  the  new 


LORCAST I N 


Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

Mondays  (5:30-6  p.m.  EDT):  Film, 
Time  For  Color. 

August  22:  Toast  of  the  Town,  Lincoln- 
Mercury  Dealers  through  Ken- 
yon  &  Eckhardt 

August  25 :  The  Big  Payoff,  Colgate-Palm- 
olive Co.  through  William  Esty 

August  31:  Danger,  Block  Drug  Co. 
through  Cecil  &  Presbrey 

Sept.  7  (7:45-8  p.m.  EDT):  Jo  Stafford 
Show,  Gold  Seal  Co.  through 
Campbell-Mithun 

Sept.  8  (12:15-12:30  p.m.  EDT):  Love 
of  Life,  American  Home  Prod- 
ucts Corp.  through  Biow  Agency 

Sept.  15  (10-11  p.m.  EDT):  The  Best  of 
Broadway,  Westinghouse  Elec- 
tric Corp.  through  McCann- 
Erickson  \ 

NBC-TV 

Following  is  a  list  of  mobile  unit  seg- 
ments to  be  shown  on  Home  and  Today 
shows  on  days  indicated: 
August  1 1 :  Fort  Meade,  Md. 
August  12,  19:  The  Marriage — situation 
comedy,  sustaining 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B«T.] 


WKNB  Television-Radio  Center  in  West  Hart- 
ford. Agency  personnel  were  transported  by 
special  train  and  chartered  bus  as  guests  of 
the  WKNB  staff.  The  all-day  program  at  the 
new  Center  included  guided  tours  of  the  20,000 
square  foot  building  which  houses  all  station 
radio  and  tv  production  and  administrative 
facilities.  Other  activities  included  luncheon, 
a  cocktail  party  and  a  program  which  utilized 
cartoons  and  commentary  by  Program  Director 
(and  artist)  Ralph  Kanna  to  describe  the  prog- 
ress made  by  New  England's  "first  uhf  station." 

WCOV-TV  BROCHURE 

WCOV-TV  Montgomery,  Ala.,  is  sending  to 
agencies  and  advertisers  an  illustrated  pro- 
motional brochure  with  on-set  photographs  of 
station  personalities  and  explanatory  copy 
which  describes  their  program  formats  and 
lists  various  sponsoring  rates.  Declaring  "Mont- 
gomery's sold  when  they  see  and  hear  your 
advertising  on  WCOV-TV,"  the  cover  depicts 
a  diverse  group  watching  a  tv  set  with  a  cut- 
away screen  which  reveals  WCOV-TV  stars  on 
the  inserts  inclosed.  The  inside  back  cover 
contains  a  drawn  to  scale  coverage  map  and 
the  back  cover  presents  county-by-county  sta- 
tistical information  on  population,  sales  and 
buying  power.  Coverage  data  is  based  on  the 
planned  Sept.  1  increase  to  200  kw. 

KFI  'BEN  HUNTER  DAY' 

ATTENDANCE  at  "Ben  Hunter  Day,"  honor- 
ing Mr.  Hunter,  KFI  Los  Angeles  late-night 
disc  m.c,  with  a  huge  outdoor  banquet  at  Ban- 
ning Park,  Calif.,  exceeded  the  expected  6,000 
person  mark  by  2,000,  station  executives  esti- 
mate. Listeners  from  Massachusetts,  New  York, 
Manitoba,  Alaska  and  Mexico  attended  the 
party  and  eight  chartered  busses  from  various 
Southern  California  areas  were  filled  to  capa- 
city, KFI  spokesmen  reported.  With  local 
police  offering  cooperation  by  allowing  all 
cars  with  "Ben  Hunter  Day"  stickers  to  park 
anywhere,  a  caravan  of  60  to  70  sports  cars 
arrived  as  scheduled,  but  an  expected  flight 
of  100  private  planes  was  fogged  in,  station 
spokesmen  stated. 

KUDL  DRUG  PROMOTION 

UNDER  an  arrangement  recently  completed 
by  KUDL  Kansas  City  and  the  Parkview 
Drug  Chain,  which  operates  15  drug  stores 
in  the  Kansas  City  market,  distribution  and 
promotion  is  underway  of  Parkview  approved, 
KUDL  promoted  drug  items,  according  to  the 
station.  The  campaign  offers  KUDL  drug  ad- 
vertisers window  displays  in  all  15  local  Park- 
view stores  plus  guaranteed  point  of  sale  pro- 
motion for  all  products  advertised  on  KUDL. 
Six  announcements  weekly  on  the  station,  or 
more,  is  one  prerequisite  and  Parkview  approval 
of  the  product  is  the  other.  Al  Zimmerman, 
KUDL  account  executive,  and  Phil  Small, 
Parkview  president,  made  arrangements  for  the 
promotion. 

COLOR  TV  SYNOPSIS 

SYNOPSIS  promoting  and  explaining  color 
television  is  being  distributed  to  retail  dealers 
in  Oklahoma  City  by  WKY-TV  there.  Titled 
"Hue  and  You,"  the  pamphlet  begins  with  an 
introduction  by  P.  A.  Sugg,  WKY-TV  man- 
ager, giving  historical  background  on  communi- 
cations up  to  the  time  of  color  tv.  The  synop- 
sis employs  the  question  and  answer  method 
for  detailing  information  on  why  that  station 
was  among  the  first  to  equip  itself  for  originat- 
ing color  programs  live  from  its  studios,  the 
benefits  of  color  to  the  viewer  and  advertiser 
and  reasons  why  the  "new  medium"  will  remain 
and  revolutionize  the  industry. 


KWBR  WBRW  KMUS  WLSI 
AR     WGTA      KBOP     WNDB  WC 

WFMO  WHIZ  WESK  KTRY 
TR      WKLO      WJAY      WZOB  WL 

WPAZ  WLON  WPAM  WCRE 
RA      WBRY      WPAC      WJMC  WA 

KIKI  WWOC  WO  WO  KWOC 
IM     WAWZ     KMAK     WLOK  WE 

WGRY  WKBR  WFUL  KGAL 
WM     WPEL     WHBO     WGVM  WN 

WJOT  WKOV  KRGI  WOBS 
OE      WIRC      WYVE      CMBC  WR 

WMGR  WNNJ  WLAY  WKNX 
FC     WKOY     WOLS     WOSC  WA 

WJIV  WAWZ  WOHO  WTCW 
WP     WKIK     WMMB      WGLS  KA 

WRHC  KUKI  WHIL  WRAY 
EL      WPOR      WARN      KCOH  Wl 

WTPR  WHYN  WABM  WLEA 
WH      WLMJ      WTUS      KOLN  KD 

WCVA  WJMA  WTSA  WATH 
BO     KSOO     WDBF     WMOU  WG 

KXIT  WFEC  WSFL  WELC 
WG     WWBZ     WKMH     WTVB  WP 

WSPD  WWHG  WWWF  KCIM 
VM     KRVN     WDOR     WPAW  WN 

WKLY     KNEX     WKVA  WOKO 


Stain  Bless 
l  m 


Partial 
our  AM 


List  of 
Towers 


NORTH  SWALES 


Write,  wire 


or  phone 


EB       KCRE      WCIN       WPRT  WR 

WPPA     WNAV     WDOK  WPBB 
IS      WTVB      WTTV      WFOB  Wl 

KBON     KXLW     WPAW  WABM 
VK      KLWN      WOAP      KLAS  WP 

WJBS      WJCD      WREB  KBTA 
AG     WIOD     KWWL     WHBS  WO 

WGSM     WBRM     WCOJ  WGET 
ZK      WQAM      WKSR      WRAP  WS 

WDOV     WEPM     WERC  WOBL 
MT      WCAP      WINZ      WCAM  WJ 

KPAN      KJCK      WTOB  WEAT 
MJ      KCJB      WGAF      WSOK  WD 

WHOM     WGYV     WPLI  WCLD 
BO     WMAY     WINZ     WOMP  WS 

WGBS     WAZL     WMIK  WEOK 
1  LM      WGTA      KBOP      WNDB  WC 

WLTR     WKLO     WJAY  WZOB 
AR     WARA     WBRY     WPAC  WJ 

WDOS      WRHI      WKRT  WBLT 
MC     WEIM     WAWZ     KMAK  WL 

WICE     WKID     WWWR  WFMD 
OK      WOND      WBEV      KBBA  Wl 

WKRT      WHSY      KLMX  WCDL 
I  KE      WILK       KNBR      WKBV  WA 
f     WKCT      WBIS      WKXY  WDSM 
5  Ml      WPRO      WKSB      WPEL  WH 


Broadcasting 


Telecasting 


August  9,  1954 


Page  105 


PROGRAMS  &  PROMOTION 


'THE  SEVENTH  CONTINENT' 

NEW  bi-weekly  documentary  series,  based  on 
the  concept  of  a  "single  community  of  thought" 
apart  from  all  boundaries  save  the  spoken  and 
written  word,  has  been  launched  by  WBBM 
Chicago  under  the  title  of  The  Seventh  Con- 
tinent. The  program  refers  "to  that  area  which 
exists  on  no  geographer's  globe,  but  in  the 
mind  of  man  .  .  .  that  bridge  of  knowledge 
and  communication  which  ties  mankind  to- 
gether," according  to  the  station.  The  series 
is  dedicated  to  revealing  significant  facts  which 
often  escape  the  attention  of  the  average  citi- 
zen, and  students  and  faculty  members  from 
countries  involved  in  the  discussions  appear 
on  the  program. 

SMART  AS  A  FOX 

KFOX  Long  Beach,  Calif.,  is  sending  to  adver- 
tisers and  agencies  a  decorative  file  folder,  in 
which  to  keep  news  bulletins,  rate  cards 
and  other  information  which  the  station  will 
from  time  to  time  send  out.  A  smiling  fox 
adorns  the  front  of  the  folder  and  the  head 
reads  "The  New  K-FOX  for  smart  coverage." 
Claiming  greater  listening,  greater  coverage 
and  solid  programming  in  a  fast  growing  com- 
munity, a  graph  and  map  give  market  and 
audience  information.  Several  of  KFOX's  pro- 
grams are  billed  and  briefly  described  on  the 
back. 

'PEOPLE  ARE  FUNNY'  HOME  GAME 

IN  CONJUNCTION  with  the  new  CBS-TV  Peo- 
ple Are  Funny  tv  show  starring  Art  Linkletter, 
the  Whitman  Publishing  Co.  is  producing  a 
home  charade  game  of  the  same  name.  The 


SWAY 

DEAN  MARTIN  (Capitol) 

EILEEN  BARTON  (Coral) 

BOB  CARROLL  (Derby) 

NORO  MORALES  (Victor) 

RENE  TOUZET  (MGM) 

PUBLISHED  BY 
PEER  INTERNATIONAL  CORP. 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  '  CHICAGO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


game  is  packaged  with  illustrated  instructions 
taken  from  People  Are  Funny  radio  shows  over 
the  past  12  years,  sketched  presentations  for  the 
novice  participant,  rated  cards  and  a  sand  clock. 
The  publishing  company  claims  to  have  bridged 
the  gap  between  uncontrolled  charades  and  a 
well  directed  party  game.  The  new  tv  show 
will  emanate  from  the  "Linkletter  Playhouse" 
in  Hollywood  starting  Sept.  19  and  the  radio 
series  will  begin  Oct.  5. 

CANADIAN  MINING  REPORTS 

SERIES  of  five  reports  on  developments  at 
Uranium  City  in  Canada's  Northwest  Terri- 
tories was  carried  on  Canadian  Broadcasting 
Corp.  network  News  Roundup  show  last  week. 
Ron  Hunka,  CBX  Edmonton,  Alta.,  recorded 
a  series  of  on-the-spot  reports  from  Uranium 
City  on  Lake  Athabasca  concerning  develop- 
ments in  prospecting,  financing,  mining  and  re- 
fining radio-active  minerals  in  northern  Canada. 
More  reports  will  be  carried  for  the  rest  of 
the  month  on  agricultural  and  economic  de- 
velopments in  Canada's  Atlantic  Coast  prov- 
inces and  a  series  dealing  with  the  start  of 
construction  work  on  the  St.  Lawrence  Seaway 
in  southern  Ontario. 

WJAR-TV  PREMIERE  SUCCESS 

PREMIERE  of  the  live  audience  participation 
program  Breakfast  at  the  Sheraton,  over  WIAR- 
TV  Providence,  R.  I.,  attracted  over  200  peo- 
ple. The  one-hour  show  originates  in  the 
Garden  Room  of  the  Sheraton-Biltmore  Hotel 
in  Providence  and  the  format  consists  of  skits 
with  the  audience,  highlighting  of  birthdays, 
a  sewing  demonstration,  contests,  quizzes  and 
musical  entertainment.  WJAR-TV  reports  that 
the  premiere  show  filled  the  Garden  Room  to 
capacity  despite  inclement  weather  and  many 
calls  for  future  reservations  were  received  at 
the  Sheraton-Biltmore  switchboard  during  the 
program. 

KYW  PROGRAM  AIRED  ABROAD 

KYW  Philadelphia's  weekly  Citizen  U.S.A., 
quarter-hour  program  of  business  news,  is 
being  aired  by  the  Voice  of  America  to  give 
listeners  in  foreign  countries  a  better  under- 
standing of  the  average  American  businessman, 
his  problems  and  how  they  are  solved.  Edward 
M.  Goldberger,  special  events  chief  of  the 
Voice's  Central  Program  Services  Division, 
praised  KYW  and  Fred  Harper,  the  station's 
program  operations  manager,  who  directs  the 
show. 

WTOP  NEWSPAPER  AD 

"RADIO  never  goes  off  on  vacation"  was  the 
theme  of  the  full  page  advertisement  run  in 
the  Washington  Post  and  Times  Herald  July 
28  by  WTOP  Washington,  55%  owned  by  that 
paper.  The  ad  employed  a  checker  board  de- 
sign and  66  of  the  squares  each  contained  an 
illustration  depicting  various  vacation  locales 
where  automobile  and  portable  radios  are  en- 
joyed while  vacationers  are  participating  in 
activities  or  relaxing. 

WAAM  (TV)  'SAFECRACKERS' 

ANY  influx  in  safecrackings  in  the  Baltimore 
area  my  be  due  to  the  "Crack  the  Safe"  con- 
test conducted  last  week  by  WAAM  (TV) 
there.  On  "WAAM  Day" — Aug.  4 — that  sta- 
tion displayed  a  new  Diebold  Safe  and  Lock 
Co.  combination  safe  at  Baltimore's  amusement 
center,  Gwynn  Oak  Park.  People  were  invited 
to  try  their  hand  at  opening  it,  the  incentive 
being  a  store  of  prizes  awaiting  behind  the 


door  for  the  first  person  succeeding.  Clues  to 
the  combination  were  posted  at  various  points 
around  the  amusement  park  and  aired  over  the 
station  for  a  week  previous  to  the  contest. 
Finally,  contestants  were  told  to  place  great 
reliance  on  puns  and  synonyms  in  working  out 
a  solution  from  the  clues. 

WCBS-TV  POSTCARD  PROMOTION 

WCBS-TV  New  York  is  sending  to  advertisers 
and  agencies  a  printed  gold  postcard  titled 
"Picture  Your  Product."  The  illustrated  card 
pictures  a  man  as  he  is  viewing  a  tv  screen 
which  shows  a  box  of  Dutch  Masters  Cigars,  a 
WCBS-TV  advertiser.  The  caption  states  "Pic- 
ture your  product  1,897,270  times  a  week 
in  New  York  area  homes.  Dutch  Master 
Cigars  do  ...  on  the  Number  One  television 
station."  WCBS-TV  uses  the  June  1954,  Tele- 
pulse  of  New  York  family  impressions  per  week 
ratings  as  the  source  for  their  figure. 

UHF  STRONG  INFLUENCE 

SUCCESS  of  the  remote  telecast  of  the  "Gen- 
eral Electric  Wonderhome"  in  St.  Louis  by 
ch.  54  WTVI  (TV)  Belleville,  111.,  proves, 
believes  the  station,  that  uhf  can  strongly  in- 
fluence a  primarily  vhf  community.  WTVI, 
selected  by  GE  to  tell  the  story  of  the  modern 
"Wonderhome,"  carried  an  inside,  outside  and 
downstairs  detailed  presentation  of  the  new 
home,  using  a  three-camera,  ten-man  produc- 
tion crew.  An  invitation  was  extended  to  view- 
ers at  the  program's  close  to  personally  inspect' 
the  home  the  following  day  and  between  an 
estimated  5,000  and  6,000  St.  Louisans  ac- 
cepted and  drove  out  in  110°  weather.  The 
response  to  this  show  exceeded  proportionately 
and  in  total  audience  similar  invitations  offered 
this  year  in  New  Haven,  Philadelphia  and  other 
major  vhf-only  markets,  claims  the  station. 

KTBC-AM-TV  BROCHURE 

TWO  folders,  one  dealing  with  the  radio  out- 
let and  the  other  with  the  tv,  are  being  sent 
to  advertisers  and  agencies  by  KTBC-AM- 
TV  Austin,  Tex.  Pictured  on  the  front  and 
back  are  photographs  of  the  State  Capitol, 
Texas  U.  and  various  scenes  of  Texas.  Both 
brochures  contain  market  data  on  the  station's 
trade  area,  basing  their  figures  on  the  May 
1954,  issues  of  Sales  Management.  In  addition, 
contour  maps  show  the  outlets'  Grade  A,  B  and 
ultimate  coverage  areas. 

McNeill  host  to  youngsters 

FOR  the  third  consecutive  year,  Don  McNeill, 
emcee  of  ABC  radio-tv  Breakfast  Club,  is 
playing  host  during  August  to  80  boys  between 
ages  of  8  and  12  who  take  camping  vacations 
at  his  Barrington,  111.,  lake  lodge.  Boys  are 
chosen  under  a  merit-point  system  from  eight 
boys  clubs  in  the  city  and  spend  three  days 
swimming,  fishing,  boating,  hiking  and  wood- 
crafting.  After  their  vacations,  youths  then 
appear  on  the  Breakfast  Club  simulcast. 


Looking  for  Radio  & 
Television  Technicians? 

RCA  Institutes,  Inc.,  graduates  students 
at  regular  intervals,  as  technicians, 
operators  and  laboratory  aids.  Our 
men  graduate  with  a  first  class  Radio- 
Telephone  License.  Call  on  us  for  your 
technical  personnel  needs 
@       Write  to:  PLACEMENT  MANAGER 

(A  RCA  INSTITUTES,  INC 

^gBgy  A  Service  *l  Radio  Corporation  of  America 

35  West  Fourth  Street,  New  York  14,  N.  Y. 


Page  106 


August  9,  1954 


Broadcasting 


Telecasting 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •!) 

July  29  through  August  4 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio -transmitter  link,  synch,  amp. — synchro- 
nous amplifier.  vM — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,  kw  —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


FCC  Commercial  Station  Authorizations 
As  of  June  30,  1954  * 


Licensed  (all  on  air) 
CPs  on  air 
CPs  not  on  air 
Total  on  air 
Total  authorized 
Applications' in  hearing 
New  station  requests 
Facilities  change  requests 
Total  applications  pending 
Licenses  deleted  in  June 
CPs  deleted  in  June 


AM 

FM 

TV 

2,565 

529 

104 

18 

24 

t298 

114 

16 

171 

2,583 

555 

402 

2,697 

569 

573 

129 

4 

183 

156 

5 

14 

132 

12 

23 

722 

104 

219 

1 

0 

0 

2 

0 

7 

*  Does  not  include  noncommercial  educational 
fm  and  tv  stations. 

t  Authorized  to  operate  commercially. 


Am  and  Fm  Summary  through  Aug.  4 

Appls.  In 
On  Pend-  Hear- 

Air      Licensed     CPs      ing  ing 

Am  2,591        2,576        144        163  136 

Fm  559  534  43  8  4 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  7  7,  7952: 


Commercial 
Educational 


vhf 

251 
14 


uhf 

308 
18 


Total  Operating  Stations  in  U.  S. 

vhf  uhf 

Commercial  on  air  265 
Noncommercial  on  air  3 


118 

4 


Total 

5591 
32 


Total 

383 

1 


Applications  filed  since  April  74,  7952: 


Commercial 
Educational 

New 

923 
55 

Amend. 

337 

vhf 

715 
28 

uhf 

526 

27 

Total 

1,2422 

553 

Total 

978 

337 

743 

553 

1,297' 

1  Ninety-one   CPs   (16  vhf,  75  uhf)   have  been 

returned. 

2  One  applicant  did  not  specify  channel. 

3  Includes  32  already  granted. 
*  Includes  591  already  granted. 


KBST-TV  Big  Spring, 
Co.,  ch.  4. 


Tex. — Big  Spring  Bcstg. 


APPLICATIONS 

WDEL-TV  Wilmington,  Del.— WDEL  Inc.  seeks 
mod.  of  CP  for  ch.  12  to  change  ERP  to  316  kw 
visual,  190  kw  aural;  transmitter  and  studio  loca- 
tion to  Shipley  Rd.,  near  Wilmington;  antenna 
height  above  average  terrain  616  ft.  Filed  July 
28. 

WMTW  (TV)  Poland,  Me.— Mt.  Washington  Tv 
Inc.  seeks  mod.  of  CP  for  ch.  8  to  change  trans- 
mitter location  to  Summit  of  Mt.  Washington; 
studio  location  to  be  determined;  antenna  height 
above  average  terrain  3,847  ft.    Filed  Aug.  3. 

KRCG  (TV)  Jefferson  City,  Mo.— Jefferson  Tv 
Co.  seeks  mod.  of  CP  for  ch.  13  to  change  ERP 
to  104  kw  visual,  62.3  kw  aural;  studio  location 
to  transmitter  location  at  U.  S.  Hwy.  54,  2  miles 
S  of  New  Bloomfield,  near  Jefferson  City;  antenna 
height  above  average  terrain  659  ft.   Filed  Aug.  3. 

WTVP  (TV)  Decatur,  111.— Prairie  Tv  Co.  seeks 
mod.  of  CP  for  ch.  17  to  change  ERP  to  158  kw 
visual,  85.6  kw  aural;  antenna  height  above  aver- 
age terrain  545  ft.    Filed  July  28. 

WMTV  (TV)  Madison,  Wis.— Bartell  Tv  Corp. 
seeks  mod.  of  CP  for  ch.  33  to  change  ERP  to  211 
kw  visual,  126  kw  aural;  antenna  height  above 
average  terrain.  697  ft.    Filed  Aug.  2. 


New  Am  Stations 


ACTIONS  BY  FCC 

Harvard,  111— Esther  Blodgett  granted  1600  kc, 
500  w  daytime.  Estimated  construction  cost 
$21,500,  first  year  operating  cost  $45,000,  revenue 
$50,000.  Miss  Blodgett  is  independent  producer 
of  radio  programs.    Granted  July  29. 

San  Angelo,  Tex. — David  P.  Pinkston  d/b  as 
Concho  Bcstg.  Co.  granted  1420  kc,  1  kw  daytime. 
Post  office  address  Box  1319,  Lubbock,  Tex.  Esti- 
mated construction  cost  $15,456,  first  year  oper- 
ating cost  $36,000,  revenue  $42,500.  Principals 
include  Mr.  Pinkston,  general  manager-40% 
stockholder  KDAV  Lubbock,  and  30%  partner 
in  Panhandle  Bcstg.  Co.,  applicant  for  new  am 
station  at  Amarillo,  Tex.    Granted  Aug.  4. 

Virginia  Beach,  Va. — J.  S.  Banks,  J.  P.  Guzzy, 
J.  L.  Hoarty  Jr.,  W.  W.  McClanan  Jr.  and  J.  P. 
Sadler  d/b  as  Virginia  Beach  Bcstg.  Co.  granted 
1600  kc,  1  kw  daytime.  Post  office  address  7310 
Atlantic  Ave.,  Virginia  Beach.    Estimated  con- 


ACTIONS  OF 
New  Tv  Stations  . 


FCC 


ACTION  BY  FCC 

Columbus,    Miss. — Birney    Imes    Jr.  (WCBI) 

granted  vhf  ch.  4  (66-72  mci;  ERP  10.7  kw  visual, 
5.37  kw  aural;  antenna  height  above  average  ter- 
rain 390  ft.,  above  ground  425  ft.  Estimated  con- 
struction cost  $196,056,  first  year  operating  cost 
$100,000  revenue  $100,000.  Post  office  address 
Columbus,  Miss.  Studio  and  transmitter  location 
Gilmer  Hotel,  Columbus.  Geographic  coordinates 
33°  29'  43"  N.  Lat,  88°  25'  51"  W.  Long.  Transmit- 
ter and  antenna  RCA.  Consulting  engineer  A. 
Earl  Cullum  Jr..  Dallas,  Tex.  Mr.  Imes  is  presi- 
dent-97.4%  stockholder  WCBI,  and  WELO  Tupelo, 
Miss.;  owner  of  WMOX  Meridian,  Miss.,  and 
WNAG  Grenada,  Miss.;  and  owner-publisher 
Commercial  Dispatch,  Columbus.  Applicant  earlier 
requested  deletion  of  his  CP  for  uhf  ch.  28  WCBI- 
TV.   Granted  July  28. 

Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

KAKE-TV  Wichita,  Kan.— KAKE-TV  granted 
mod.  of  CP  for  ch.  10  to  change  studio  location 
to  400  ft.  N  of  intersection  of  13th  &  West  Sts., 
outside  city  limits  of  Wichita.  Granted  July  29; 
announced  Aug.  3. 

KOLN-TV  Lincoln,  Neb.— Cornhusker  Radio  & 
Tv  Corp.  granted  mod.  of  CP  to  change  ERP  to 
26.3  kw  visual,  13.8  kw  aural;  transmitter  location 
to  40th  &  W  Sts.,  Lincoln;  antenna  height  above 
average  terrain  390  ft.  Granted  July  30;  an- 
nounced Aug.  3. 

WFMZ-TV  Allentown,  Pa.— Penn-Allen  Bcstg. 
Co.  granted  mod.  of  CP  for  ch.  68  to  change  studio 
location  to  MacArthur  Blvd.  &  Grape  St.,  approx- 
imately 1  mile  from  city  limits.  Granted  July  29; 
announced  Aug.  3. 

KVOS-TV  Bellingham,  Wash.— KVOS  Inc. 
granted  mod.  of  CP  for  ch.  12  to  change  ERP  to 
38.46  kw  visual,  19.5  kw  aural;  transmitter  loca- 
tion to  Mt.  Constitution,  on  Orcas  Island,  approx- 
imately 4  miles  ESE  of  Eastsound.  Granted  July 
30;  announced  Aug.  3. 

CALL  LETTERS  ASSIGNED 

KTVK  (TV)  Phoenix.  Ariz. — Arizona  Television 
Co.,  ch.  3. 

KEYD-TV  Minneapolis,  Minn.— Family  Bcstg. 
Corp.,  ch.  9. 


RADIO 


TRANSCRIPTIONS 


Wbkt 

MUSI 


THEATRES 


CONCERT  HALLS 


TELEVISION 


HOTELS 


MOTION  PICTURES 


PHONOGRAPH  RECORDS 


SESAC  Performance  Licenses  provide  clearance  for  the 
use  of  SESAC  music  via  Radio,  Television,  Hotels,  Films, 
Concert  Halls  and  Theatres. 

The  ever  growing  SESAC  repertory  now  consists  of  263 
Music  Publishers'  Catalogs — hundreds  of  thousands  of 
selections. 

SESAC  INC. 

Serving  The  Entertainment  Industry  Since  1931 
475  FIFTH  AVENUE  NEW  YORK  17 


Broadcasting 


Telecasting 


August  9,  1954 


Page  107 


FOR  THE  RECORD 


struetion  cost  $23,100,  first  year  operating  cost 
$36,000,  revenue  $40,000.  Principals  include  J.  S. 
Banks  (19%),  hotel  operator;  J.  P.  Guzzy  (19%), 
hotel  owner;  J.  L.  Hoartv  Jr.  (24%),  local  Cham- 
ber of  Commerce;  W.  W.  McClanan  Jr.  (19%), 
cleaners  and  laundry;  and  J.  P.  Sadler  (19%), 
building  material  distributor.    Granted  Aug.  4. 

APPLICATIONS 

Indianapolis,  Ind. — Rollins  Bcstg.  Inc.,  1590  kc, 
5  kw  daytime,  directional.  Post  office  address 
Moore  Bldg.,  Rehoboth  Beach,  Del.  Estimated 
construction  cost  $65,530,  first  vear  operating  cost 
$74,000.  revenue  $100,000.  Principals  include 
President  O.  Wayne  Rollins  (50%);  Vice  President 
John  W.  Rollins  (45%  ),  and  Treasurer  Katherine 
E.  Rollins  (5%).  Rollins  Bcstg.  owns  and  oper- 
ates WRAD  Radford,  Va..  WJWL  Georgetown, 
Del.,  WHRN-TV  Dover,  Del..  WRAP  Norfolk,  Va., 
and  WAMS  Wilmington,  Del.    Filed  July  30. 

Hopkins-Edina-St.  Louis  Park,  Minn. — Edward 
Schons  &  William  E.  Schons  d/b  as  Hopkins- 
Edina-St.  Louis  Park  Bcstg.  Co.,  950  kc.  1  kw 
daytime.  Post  office  address  %  William  E. 
Schons,  1135  Plymouth  Bldg.,  Minneapolis.  Esti- 
mated construction  cost  $38,150,  first  year  operat- 
ing cost  $84,000.  revenue  $92,000.  Messrs.  William 
E.  and  Edward  Schons  are  officers  and  stock- 
holders of  KLIL  Estherville,  Iowa,  WKAI  Ma- 
comb, 111.,  WDUZ  Green  Bay,  Wis.,  and  WMAW 
Menominee,  Mich.    Filed  July  27. 

APPLICATIONS  AMENDED 

Central  City,  Ky. — Muhlenberg  Bcstg.  Co. 
amends  bid  for  new  am  station  on  1380  kc  500  w 
daytime  to  specify  1600  kc  and  to  change  trans- 
mitter and  studio  location  to  east  side  of  U.  S. 
Hwy.  62,  0.6  mile  S  of  city  limits.    Filed  July  30. 

New  Albany,  Miss. — Vernon  K.  Wroten  &  Wy- 
nez  Wroten  d/b  as  New  Albany  Bcstg.  Co.  amend 
bid  for  new  am  station  on  1490  kc  250  w  unlimited 
to  specify  900  kc  daytime  operation.  Filed  Aug.  2. 

Cleveland,  Tenn. — J.  A.  Gallimore  tr/as  Radio 
Cleveland  amends  bid  for  new  am  station  on 
1420  kc  500  w  davtime  to  specify  1570  kc  1  kw. 
Filed  July  29. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

KFQD  Anchorage,  Alaska — Alaska  Bcstg.  Co. 
granted  CP  to  change  from  600  kc  5  kw  unlimited 
to  730  kc  10  kw  unlimited.    Granted  Aug.  4. 

WNNJ  Newton,  N.  J. — Sussex  County  Bcstrs. 
granted  request  to  sign  off  at  7  p.m.  through 
Sept.  25.    Granted  July  26;  announced  Aug.  3.  / 

WTYN  Tryon,  N.  C. — Thermal  Bcstg.  Co.  grant- 
ed mod.  of  CP  to  change  transmitter  and  studio 
location  to  on  U.  S.  Hwy.  176,  1  mile  SE  of  Tryon. 
Granted  July  28;  announced  Aug.  3. 

WBUT  Butler,  Pa.— J.  Patrick  Beacom  granted 
reinstatement  of  expired  mod.  of  CP  for  new  am 
station  on  1050  kc  250  w  daytime.  Granted  Aug.  4. 

APPLICATIONS 

WNER  Live  Oak,  Fla. — Norman  O.  Prostman 

seeks  mod.  of  CP  to  change  from  1450  kc  250  w 
unlimited  to  1390  kc  1  kw  daytime.   Filed  Aug.  2. 

WBEL  Rockford,  111. -Beloit,  Wis.— Beloit  Bcstrs. 
Inc.  seek  mod.  of  license  to  specify  location  as 
Beloit,  Wis. -Rockford,  111.,  and  add  an  additional 
main  studio  at  Rockford.    Filed  July  28. 

WPAQ  Mt.  Airy,  N.  C. — Ralph  D.  Epperson 
seeks  mod.  of  CP  to  change  from  10  kw,  1  kw 
Canadian  Restriction  to  10  kw,  5  kw  Canadian 
Restriction.    Filed  July  28. 

WLIK  Newport,  Tenn. — Arthur  Wilkerson  tr/as 
Arthur  Wilkerson  Lumber  Co.  seeks  CP  to  change 
from  1  kw  to  5  kw.    Filed  Aug.  2. 

KLGN  Logan,  Utah — Atlas  Engineering  Co. 
seeks  mod.  of  CP  to  change  from  500  w  to  1  kw. 
Filed  Aug.  3. 

New  Fm  Station  .  .  . 


ACTION  BY  FCC 

Providence,  R.  I. — Nobscot  Bcstg.  Corp.  granted 
CP  for  new  Class  B  fm  station  on  ch.  268  (101.5 


mc);  ERP  9.6  kw;  antenna  height  above  average 
terrain  170  ft.    Granted  Aug.  4. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

KXOC  Chico.  Calif.— KXOC  Inc.  granted  volun- 
tary transfer  of  control  to  Broodmoor  Bcstg.  Corp. 
through  sale  of  all  stock  for  $150,000  and  assump- 
tion of  obligations  for  approximately  $20,000. 
Principals  include  Harold  T.  Gibney,  free  lance 
radio-tv  announcer  and  performer.  Granted 
Aug.  4. 

KCCC-TV  Sacramento,  Calif.— Capital  City  Tv 
Corp.  granted  transfer  of  control  of  permittee 
corporation  to  Harry  W.  McCart  and  Ashley  L. 
Robison  through  sale  by  Frank  W.  Hurd  of 
371/2%  interest  for  $45,000.  Messrs.  McCart  and 
Robison  will  now  own  50%  each.   Granted  Aug.  4. 

WSSB  New  Smyrna  Beach,  Fla. — Roland  Jor- 
dan  Jr.,  James  D.  King  Jr.  and  Walter  T.  Slattery 
d/b  as  Beach  Bcstg.  Co.  granted  voluntary  as- 
signment of  license  to  Broadcasters  Inc.  for 
$30,000.  Principals  include  President  Norman  E. 
Jorgensen  (41%%).  Washington  attorney;  Vice 
President  Austin  Van  Catterton  (162/3%),  WMMB 
Melbourne.  Fla,  general  manager,  and  Secretary- 
Treasurer  Seymour  Krieger  (41%%),  Washington 
attorney.  Purchasers  have  filed  for  new  am 
station  at  Eustis,  Fla.    Granted  Aug.  4. 

WKRT-AM-FM  Cortland,  N.  Y. — Radio  Cort- 
land Inc.  granted  voluntary  acquisition  of  con- 
trol by  Leighton  A.  Hope  through  purchase  of 
Va  interest  from  Robert  M.  Hope  for  $2,000.  Mr. 
Leighton  A.  Hope  will  now  own  %  interest. 
Granted  July  26. 

KTAC    Tacoma,    Wash. — Tacoma   Bcstrs.  Inc. 

granted  voluntary  relinquishment  of  control  by 
Jerry  P.  Geehan  through  sale  of  51  additional 
shares  of  stock  for  $100  par  value  to  5  local 
businessmen.    Granted  Aug.  4. 

APPLICATIONS 

KAGR  Yuba  City,  Calif.— John  Steventon  seeks 
voluntary  assignment  of  license  to  James  Emile 
Jaeger  for  $20,000.  Mr.  Jaeger  is  owner-manager 
KILA  Hilo,  Hawaii.    Filed  July  26. 

KCOG  Centerville,  Iowa — The  Centerville  Bcstg. 

Co.  seeks  voluntary  assignment  of  license  to 
Hiawatha  Bcstg.  Inc.  for  $65,000.  Principals  in- 
clude President  S.  A.  Chesley  (28.6%),  owner 
KJOE  Shreveport,  La.;  Vice  President  Jeannette 
Burch  (27.3%);  Secretary  Harry  L.  Hanson  Jr. 
(6.6%),  owner  of  radio  repair  shop,  and  Treasurer 
Dale  G.  Chesley  (27.3%),  ordinance  works  fore- 
man.   Filed  July  23. 

WICA-AM-FM-TV  Ashtabula,  Ohio— WICA  Inc. 

seeks  voluntary  transfer  of  control  (50%)  to  Olive 
D.  Rowley  individually  and  as  trustee  for  David 
and  Richard  Rowley  in  accordance  with  will  of 
R.  D.  Rowley,  deceased.    Filed  July  28. 

KBOY  Medford,  Ore.— Clarence  E.  Wilson  & 
P.  D.  Jackson  d/b  as  Medford  Bcstg.  Co.  seek 
assignment  of  license  to  Clarence  E.  Wilson, 
P.  D.  Jackson  and  William  H.  Hansen  d/b  as 
K-Boy  Bcstrs.  Mr.  Hansen  purchases  ','3  interest 
for  Va  book  value.  Each  partner  will  now  own 
Va  interest.    Filed  Aug.  2. 

KTXL  San  Angelo,  Tex.— Westex  Bcstg.  Co. 
seeks  voluntary  transfer  of  control  tc  A.  D.  Rust. 
B.  P.  Bludwbrth,  Lowell  Smith  and  Marshall 
Formby  through  sale  of  50  shares  to  Marshall 
Formby  and  Lowell  Smith  for  $20,000.  Mr.  Form- 
by  is  owner  KPAN  Hereford,  40%  owner  KFLD 
Floydada,  %  owner  KSML  Seminole,  and  Va 
owner  KTUE  Tulia,  all  Texas.  Mr.  Smith  is  a 
rancher  and  banker.    Filed  July  27. 

Hearing  Cases  .  .  . 

INITIAL  DECISIONS 

Detroit,  Mich. — New  tv,  ch.  50.  FCC  Hearing 
Examiner  William  G.  Butts  issued  initial  decision 
looking  toward  grant  of  the  application  of  Booth 
Radio  &  Television  Stations  Inc.  for  CP  for  new 
tv  station  on  ch.  50  in  Detroit,  Mich.  Action 
Aug.  4. 

Grand   Rapids,  Mich.— New  tv,   ch.   23.  FCC 

Hearing  Examiner  J.  D.  Bond  issued  initial  de- 


cision looking  toward  grant  of  the  application 
of  Peninsular  Bcstg.  Co.  for  CP  for  new  tv  sta- 
tion in  Grand  Rapids,  Mich.,  on  ch.  23.  Action 
Aug.  2. 

Las  Vegas,  Nev. — Hearing  Examiner  H.  Gifford 
Irion  issued  initial  decision  looking  toward  denial 
of  the  application  of  Desert  Television  Co.  for 
CP  for  new  tv  station  in  Las  Vegas,  Nev.,  on 
ch.  13.    Action  August  3. 

Huntington,   W.   Va.— New   tv,   ch.   13.  FCC 

Hearing  Examiner  John  B.  Poindexter  issued 
initial  decision  looking  toward  grant  of  the  ap- 
plication of  Greater  Huntington  Radio  Corp.  for 
CP  for  new  tv  station  on  ch.  13  in  Huntington, 
W.  Va.    Action  Aug.  3. 

Madison,  Wis. — New  tv,  ch.  3.  FCC  Hearing 
Examiner  James  D.  Cunningham  issued  initial 
decision  looking  toward  grant  of  the  application 
of  Badger  Television  Co.  for  CP  for  new  tv  sta- 
tion on  ch.  3  in  Madison,  Wis.,  with  ERP  100  kw 
visual,  50  kw  aural  and  denial  of  the  competing 
application  of  Radio  Wisconsin  Inc.  Action 
Aug.  3. 

OTHER  ACTIONS 

Anchorage,  Alaska — Offset  Carrier  Require- 
ments. On  petition  filed  July  9  by  Northern 
Television  Inc.,  Anchorage,  Alaska,  the  Commis- 
sion proposes  rule  making  to  remove  offset  car- 
rier minus  requirement  for  ch.  11  at  Anchorage. 
Comments  may  be  filed  on  or  before  Aug.  25. 
Action  Aug.  4. 

Springfield,  111. — Ch.  2  proceeding.  By  Order, 
the  Commission  denied  petition  by  Sangamon 
Valley  Television  Corp.  to  enlarge  issues  to  in- 
quire into  financial  qualifications  of  WMAY-TV 
Inc.  in  comparative  proceedings  for  new  tv  sta- 
tion on  ch.  2  in  Springfield,  111.    Action  July  28. 

WEBC  Duluth,  Minn. — Head  of  the  Lakes  Bcstg. 

Co.  FCC  designated  for  hearing  application  to 
change  from  1320  kc  5  kw  unlimited,  directional 
night  to  560  kc  5  kw  unlimited,  directional. 
Action  Aug.  4. 

Omaha,  Neb. — Ch.  7  proceeding.    FCC  (1)  by 

Order,  affirmed  examiner's  action  in  granting 
KFAB  leave  to  amend;  and  (2)  by  Memorandum 
Opinion  and  Order,  denied  motion  by  KFAB  to 
delete  issue  relating  to  its  financial  qualifications 
but  granted  it  insofar  as  amending  that  issue  to 
limit  the  evidence  required.    Action  July  28. 

Eatontown,  N.  J.,  Harold  M.  Gade;  Long  Branch, 
N.  J.,  Monmouth  County  Bcstrs. — FCC  designated 
for  consolidated  hearing  applications  for  new 
am  stations,  both  seeking  1410  kc,  500  w,  D. 
Action  Aug.  4. 

WGAL-TV  Lancaster,  Pa. — By  Memorandum 
Opinion  and  Order,  the  Commission  denied  joint 
petition  by  Harrisburg  Bcstrs.  Inc.  (WTPA,  ch.  71), 
Rossmoyne  Corp.  (WCMB-TV,  ch.  27),  and  WHP 
Inc.  (WHP-TV,  ch.  55),  all  Harrisburg,  Pa.,  and 
Susquehanna  Bcstg.  Co.  (WSBA-TV,  ch.  43),  and 
The  Helm  Coal  Co.  (WNOW-TV,  ch.  49),  both 
York,  Pa.,  requesting  rehearing  of  Feb.  1  grant 
to  WGAL  Inc.  (WGAL-TV),  Lancaster,  Pa.,  to 
change  antenna  site,  increase  power  and  antenna 
height,  and  operate  regularly  on  ch.  8.  Comr. 
Hennock  dissented.   Action  July  28. 

Milton,  Pa. — By  separate  orders,  the  Commis- 
sion (1)  dismissed  petition  by  Chief  Broadcast 
Bureau  requesting  enlargement  of  issues,  and 
(2)  dismissed,  with  prejudice  for  failure  to  pros- 
ecute, application  of  West  Branch  Community 
Bcstg.  Co.  for  new  am  station  on  990  kc  with  250 
w,  day,  at  Milton,  Pa.    Action  July  28. 

Remote  Pickup  Broadcast  Rules  Amended — The 

Commission  adopted  a  Report  and  Order  finaliz- 
ing its  proposal  in  Docket  11059  and  amended 
Part  4  of  its  rules  to  incorporate  certain  changes 
previously  made  in  Part  2  regarding  frequency 
allocations  for  remote  pickup  stations,  and  re- 
grouping of  frequencies  below  25  mc,  effective 
Sept.  7.    Action  Aug.  4. 

Revise  "10%   Rule"  for  Am  Broadcast — In  a 

Report  and  Order  adopted  today,  the  Commission 
finalized,  with  certain  changes,  its  proposal  in 
Docket  10509  amending  the  requirements  of  its 
so-called  "10%  rule"  relating  to  am  broadcast, 
effective  Sept.  7.  In  so  doing,  it  placed  the  new 
provision  in  Part  3  of  the  Rules  Governing  Radio 
Broadcast  Services  as  amendments  to  Section 
3.28,  and  deleted  the  ninth  paragraph  of  Section 
1  of  the  Standards  of  Good  Engineering  Practice 
accordingly.    Action  Aug.  4. 

Tv  Allocation — On  petition  of  Sunbury  Bcstg. 
Corp.,  Sunbury,  Pa.,  filed  April  12,  the  Commis- 
sion invites  comments  on  or  before  Aug.  30  to 
proposed  rule  making  as  follows:  Delete  ch.  65 
from  Sunbury,  Pa.,  and  add  ch.  38;  delete  ch.  38 
and  add  ch.  74  to  Lewiston,  Pa.,  and  add  ch.  65 
to  Shamokin,  Pa.,  not  now  assigned  a  channel. 
Action  July  28. 

Tv  Allocation — On  petition  filed  by  Radio  Amer- 
icas Corp.,  Mayaguez,  P.  R.,  dated  June  23,  the 
Commission  invites  comments  on  or  before  Sept. 
7  to  proposed  rule  making  to  add  tv  ch.  6  plus 
to  Caguas,  P.  R.,  and  to  substitute  noncommer- 
cial educational  ch.  *11  in  lieu  of  *6  in  San  Juan, 
and  denied  opposition  of  the  Department  of  Ed- 
ucation of  Puerto  Rico  dated  July  6  insofar  as 
it  requests  denial  of  the  proposal  for  the  insti- 
tution of  rule  making.  This  opposition,  how- 
ever, insofar  as  it  opposes  the  amendment  of  the 
rules  as  proposed  by  petitioner,  is  made  a  part 
of  this  docket.    Action  Aug.  4. 


Page  108    e    August  9,  1954 


Broadcasting    •  Telecasting 


Tv  Auxiliary  Broadcast  Rules  Amended — By 

Report  and  Order,  the  Commission  finalized,  with 
certain  changes,  its  proposal  of  Dec.  2  in  Docket 
10345  and  amended  Part  4  of  its  rules  governing 
tv  auxiliary  broadcast  stations.    Action  Aug.  4. 

Muleshoe,  Tex.,  Blackwater  Valley  Bcstrs.; 
Muleshoe  Bcstg.  Co.— FCC  designated  for  con- 
solidated hearing  applications  for  new  am  sta- 
tions, both  seeking  1570  kc,  250  w,  D.  Action 
Aug.  4. 

KVOZ  Laredo,  Tex.,  Border  Bcstrs.  Inc.;  Har- 
lingerr.  Tex..  John  F.  Thorwald;  Raymondville, 
Tex.,  Hale  Schaleben  and  Van  N.  Culpepper— 

FCC  designated  for  consolidated  hearing  appli- 
cations of  KVOZ  to  change  frequency  from  1490 
to  1240  kc,  and  Thorwald  and  Schaleben  and 
Culpepper  each  requesting  new  am  station  to  op- 
erate on  1240  kc,  250  w,  U;  made  KSIX  Corpus 
Christi,  Tex.,  and  KBLP  Falfurrias,  Tex.,  parties 
to  the  proceeding. 

Post,  Tex.,  Wallace  Simpson— FCC  designated 
for  hearing  application  for  new  am  station  on 
1220  kc,  250  w,  D;  made  KLVT  Levelland,  Tex., 
a  party  to  the  proceeding.    Action  Aug.  4. 

Whitefish  Bay,  Wis—  Ch.  6  proceeding.  FCC 

by  separate  Orders,  (1)  ordered  that  the  supple- 
ment to  opposition  to  Cream  City  Bcstg.  Co. 
petition  to  dismiss  application  of  Independent 
Television  Inc.  or  in  the  alternative  to  enlarge 
issues,  filed  by  Independent,  be  stricken  as  vio- 
lative of  Section  1.730  of  Commission  rules; 
granted  request  of  Independent  to  amend  its 
application  to  provide  verification  of  application, 
and  ordered  Independent  to  forthwith  file  such 
amendment;  (2)  denied  motion  by  Independent 
to  strike  a  statement  by  Hearst  Corp.  in  response 
to  Independent's  opposition  to  petition  of  Cream 
City  to  enlarge  issues,  and  denied  Cream  City's 
said  petition  asking  addition  of  issues  to  inquire 
into  the  good  faith  of  Independent  and  to  deter- 
mine whether  Independent's  application  was  filed 
for  the  purpose  of  impeding,  obstructing  or  de- 
laying determination  on  Cream  City  and  Hearst 
applications;  (3)  denied  motion  by  Midwest 
Bcstg.  Co.  (permittee  of  WCAN-TV,  ch.  25,  Mil- 
waukee, Wis.),  a  participant  in  the  hearing,  seek- 
ing enlargement  of  issues,  and  (4)  denied  petition 
by  Hearst  for  reconsideration  of  Commission 
action  granting  Midwest  status  as  a  party  inter- 
vener with  right  to  participate  in  the  proceeding. 
Comr.  Doerfer  dissented  on  the  last  mentioned 
(4)  action.    Action  July  28. 

Thermopolis,  Wyo..  Mildred  V.  Ernst;  Ther- 
mopolis  Bcstg.  Co. — FCC  designated  for  consoli- 
dated hearing  applications  for  new  am  stations, 
both  seeking  1240  kc,  250  w,  U;  made  KRAL 
Rawlins,  Wyo.,  a  party  to  the  proceeding.  Action 
Aug.  4. 

Routine  Roundup  .  .  . 

July  29  Decisions 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Thomas  H.  Donahue 

On  petition  by  San  Francisco-Oakland  Televi- 
sion Inc.  advanced  further  hearing  in  re  pro- 
ceeding for  ch.  2  in  Oakland.  Calif.,  from  Aug. 
9  to  Aug.  3  (Dockets  8746  et  al.). 

Hatfield,  Ind.,  Owensboro  On  The  Air  Inc.; 
Owensboro  Publishing  Co. — Continued  to  Aug.  12 
the  hearing  in  re  ch.  9  (Dockets  10982-83). 

By  Hearing  Examiner  J.  D.  Bond 

By  memorandum  opinion  and  order  denied 
petition  of  The  Toledo  Blade  Co.  to  amend  its 
application  for  ch.  11  and  rejected  said  amend- 
ment (Docket  11084  et  al.). 

Ordered  that  a  further  hearing  conference  shall 
be  held  Aug.  5  in  this  proceeding,  which  shall 
be  governed  by  the  terms  of  the  order  of  this 
date. 

By  Hearing  Examiner  Millard  F.  French 

Des  Moines,  Iowa,  Cowles  Bcstg.  Co.;  Murphy 
Bcstg.  Co. — Denied  petition  of  Cowles  Bcstg.  Co. 
for  leave  to  amend  its  application  for  ch.  8 
(Docket  8897-8900). 

Springfield,  111.,  Sangamon  Valley  Tv  Corp.; 
W MAY-TV  Inc. — On  motion  of  Sangamon  Valley 
extended  from  July  28  to  Aug.  9  the  time  for 
filing  responses  to  applicants'  proposed  findings 
in  re  proceeding  for  ch.  2  (Docket  10701-03). 

By  Hearing  Examiner  William  G.  Butts 

Detroit,  Mich.,  Booth  Radio  &  Tv  Stations  Inc. 
— Rescheduled  hearing  in  re  ch.  50  to  commence 
Aug.  3  (Docket  10660).    (Action  of  7/28). 

By  Hearing  Examiner  H.  Gifford  Irion 

Granted  motion  of  KEYS-TV  Inc.,  Corpus 
Christi,  Tex.,  for  correction  of  the  transcript  in 
re  ch.  10  (Docket  10556  et  al.),  as  amended  by 
joint  response  filed  by  K-Six  Television  Inc.  and 
KEYS-TV  Inc. 


July  29  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 

KXXL  Monterey,  Calif.,  S.  A.  Cisler— Mod.  of 
CP  (BP-8076)  as  mod.,  which  authorized  new 
standard  broadcast  station  for  extension  of  com- 
pletion date  (BMP-6599). 

KLZ  Denver,  Colo.,  LTF  Bcstg.  Corp.— Mod.  of 
license  to  change  name  of  licensee  to  Aladdin 
Bcstg.  Corp.  (BML-1596). 

Remote  Control 

WWKY  Winchester,  Ky.,  Winchester  Bcstg.  Co. 
— (BRC-463). 

KAVE  Carlsbad,  N.  M.,  Carlsbad  Bcstg.  Corp. 
— (BRC-465). 

WJPA  Washington,  Pa.,  Washington  Bcstg.  Co. 
— (BRC-466). 

KGLM  Chehalis,  Wash.,  Mid-State  Bcstg.  Co.— 
(BRC-464). 

Renewal  of  License 

Applications  for  Renewal  of  Standard  Broadcast 
License  Filed 

WWDC  Washington,  D.  C,  Capital  Bcstg.  Co.— 
(BR-144). 

WCBM  Baltimore,  Md.,  Baltimore  Bcstg.  Corp. 

—  (BR-150). 

WJEJ  Hagerstown,  Md.,  Hagerstown  Bcstg.  Co. 

—  (BR-814). 

WPTX  Lexington  Park,  Md.,  Patuxent  Radio 
Inc.— (BR-2804). 

WINX  Rockville,  Md.,  Montgomery  County 
Bcstg.  Co.— (BR-1905). 

WTTR  Westminster,  Md.,  Carroll  County  Bcstg. 
Corp.— (BR-2848). 

WINA  Charlottesville,  Va.,  Charlottesville  Bcstg. 
Corp.— (BR-2346). 

WSVS  Crewe,  Va.,  Southern  Virginia  Bcstg. 
Corp.— (BR-2297). 

WVEC  Hampton,  Va.,  Peninsula  Bcstg.  Corp. — 
(BR-2141). 

WLVA  Lynchburg,  Va.,  Lynchburg  Bcstg.  Corp. 
— (BR-780). 

WMEV  Marion,  Va.,  Mountain  Empire  Bcstg. 
Corp.— (BR-2249). 

WSIG  Mt.  Jackson,  Va.,  Richard  Field  Lewis  Jr. 
— (BR-2955). 

WNOR  Norfolk,  Va.,  Norfolk  Bcstg.  Corp.— 
(BR-2271). 

WLOW  Portsmouth,  Va.,  Commonwealth  Bcstg. 
Corp.— (BR-1465). 

WMBG  Richmond,  Va.,  Havens  and  Martin,  Inc. 

— (BR-385). 

WXGI  Richmond,  Va.,  Radio  Virginia  Inc. — 

(BR-1829). 

WRIS  Roanoke,  Va.,  Roanoke  Independent 
Bcstrs.  Inc.— (BR-2801). 

WSLS  Roanoke,  Va.,  Shenandoah  Life  Stations 
Inc.— (BR-1092). 

WYVE  Wytheville,  Va.,  Dr.  A.  M.  Gates  tr/as 
Wythe  County  Bcstg.  Co.— (BR-2348). 

WCAW  Charleston,  W.  Va.,  Capitol  Bcstg.  Corp. 
— (BR-1544). 

WCHS  Charleston,  W.  Va.,  The  Tierney  Co.— 
(BR-715). 

WTIP  Charleston,  W.  Va.,  Chemical  City  Bcstg. 
Co.— (BR-1428). 

WMMN  Fairmont,  W.  Va.,  Peoples  Bcstg.  Corp. 

—  (BR-749). 

WLOG  Logan,  W.  Va.,  Clarence  H.  Frey  and 
Robert  O.  Greever—  (BR-1069). 

WMOD — Moundsville,  W.  Va.,  Robert  W.  Munn 
— (BR-2559). 

WOAY  Oak  Hill,  W.  Va.,  Robert  R.  Thomas  Jr. 
— (BR-1495). 

WEIR  Weirton,  W.  Va.,  The  Tri-State  Bcstg.  Co. 
— (BR-2553). 

Application  Returned 

WCNU  Crestview,  Fla.,  H.  French  Brown  and 
Charles  C.  O'Neal,  Administrator  of  the  estate  of 
D.  Grady  O'Neal,  Deceased,  A  Partnership  d/b 
as  Gulf  Shores  Bcstg.  Co. — CP  to  increase  power 
from  1  kw  to  5  kw  and  install  new  transmitter. 
Engineering  dated  after  Section  I. 

Modification  of  CP 

KSWM-TV  Joplin,  Mo.,  Air  Time  Inc.— Mod.  of 
CP  (BPCT-1203)  which  authorized  new  tv  sta- 
tion for  extension  of  completion  date  to  11-23-54 
(BMPCT-2314). 

July  30  Decisions 

ACTIONS  ON  MOTIONS 
By  Commissioner  Frieda  B.  Hennock 

Chief  Broadcast  Bureau — Granted  petition  to 
withdraw  and  dismiss  petition  requesting  dis- 
missal of  the  application  of  Key  Bcstg.  System 
Inc.,  Bay  Shore,  N.  Y.  (Docket  10379  et  al.). 

Chattanooga,  Tenn.,  WDOD  Bcstg.  Corp. — 
Granted  petition  for  extension  of  time  to  and 
including  Aug.  30  in  which  to  file  exceptions  to 
initial  decision  in  re  ch.  3  (Dockets  10438-39). 

Chief  Broadcast  Bureau — Granted  petition  for 
extension  of  time  to  and  including  Aug.  6  in 
which  to  file  exceptions  to  initial  decision  in  re 
applications  of  Gulf  Coast  Bcstg.  Co.  and  Baptist 
General  Convention  of  Tex.  for  ch.  6  in  Corpus 
Christi,  Tex.  (Dockets  10559-60). 


KLIF  Dallas,  Tex.,  Trinity  Bcstg  Corp.— Grant- 
ed petition  for  extension  of  time  to  and  includ- 
ing Aug.  10  within  which  to  file  a  reply  to  peti- 
tion of  Southland  Industries  Inc.  (WOAI)  to  inter- 
vene in  proceeding  in  re  Docket  11024  et  al. 

Milwaukee,  Wis.,  Midwest  Bcstg.  Co. — Granted 
petition  for  extension  of  time  to  and  including 
Aug.  2  within  which  to  file  a  reply  to  the  oppo- 
sition filed  by  Milwaukee  Area  Telecasting  Corp. 
in  proceeding  re  ch.  12  (Docket  10793). 

Boston,  Mass.,  Matheson  Radio  Co. — Granted 
petition  for  an  extension  of  time  to  and  includ- 
ing Aug.  4  within  which  to  file  a  reply  to  oppo- 
sitions to  its  petition  for  enlargement  of  issues 
filed  by  Broadcast  Bureau,  et  al.,  in  proceeding 
re  ch. '5  (Docket  8739  et  al.). 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  and  including  July  28 
within  which  to  file  comments  in  re  petition  for 
enlargement  of  issues  filed  by  Mid-Florida  Tv 
Corp.  in  re  applications  for  ch.  9  at  Orlando,  Fla. 
(Docket  11081  et  al.). 

Sacramento,  Calif.,  KCRA  Inc. — Granted  peti- 
tion for  an  extension  of  time  to  and  including 
Aug.  16  within  which  a  reply  brief  to  the  excep- 
tions of  the  other  parties  to  the  initial  decision 
may  be  filed  in  re  proceeding  for  ch.  3  (Dockets 
10294-9012).    (Action  of  7/28). 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  and  including  Aug.  9 
within  which  exceptions  may  be  filed  to  initial 
decision  in  re  applications  of  KTBS  Inc.  and 
International  Bcstg.  Corp.  for  ch.  3  in  Shreve- 
port,  La.    (Dockets  10476-77).    (Action  of  7/23). 

Ordered  that  the  applications  of  Southern  Calif. 
Bcstg.  Co.  (KWKW),  Pasadena,  Calif.,  et  al.,  for 
am  broadcast  facilities  (Dockets  6737  et  al.),  be 
removed  from  hearing  and  returned  to  the  pend- 
ing file  until  after  conclusion  of  the  hearings  on 
clear  channels  and  daytime  skywave  transmis- 
sions.   (Action  of  7/16). 

July  30  Applications 

ACCEPTED  FOR  FILING 

KFOX  Long  Beach,  Calif.,  Nichols  and  War- 
inner  Inc. — Mod.  of  license  to  change  name  of 
licensee  to  KFOX  Bcstg.  Corp.  (BML-1597). 


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August  9,  1954 


Page  109 


FOR  THE  RECORD 


WJHP-TV  Jacksonville,  Fla.,  The  Jacksonville 
Journal  Co.— Mod.  of  CP  (BPCT-1454)  as  mod., 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  10-3-54  (BMPCT-2334). 

KACY  (TV)  Festus,  Mo.,  Ozark  Television  Corp. 
—Mod.  of  CP  (BFCT-1419)  as  mod.,  which  au- 
thorized new  tv  station  for  extension  of  com- 
pletion date  to  12-30-54  (BMPCT-2335). 

KCBD-TV  Lubbock,  Tex.,  Bryant  Radio  and 
Television  Inc.— Mod.  of  CP  (BPCT-1088)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  9-30-54  (BMPCT-2332). 

KOVO-TV  Provo,  Utah,  KOVO  Bcstg.  Co.— Mod. 
of  CP  (BPCT-867)  which  authorized  new  tv  sta- 
tion for  extension  of  completion  date  to  2-2-55 
(BMPCT-2333). 

Remote  Control 
KWOS  Jefferson  City,  Mo.,  Capital  Bcstg.  Co.— 

(BRC-467). 

Renewal  Application  Returned 
WWNR  Beckley,  W.  Va.,  RahaU  Bcstg.  Co.— 
(BR-1290). 

WNRV  Narrows-Pearisburg,  Va.,  H.  J.  Romanus 
tr/as  Giles  Bcstg.  Co.— (BR-2854). 


August  3  Decisions 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 

Actions  of  July  30 
Granted  License 
WTTB  Vero  Beach,  Fla.,  Tropics  Inc. — Granted 
license  for  am  station;  1490  kc,  250  w  U  (BL-5336). 

WKY-TV  Oklahoma  City,  Okla.,  WKY  Radio- 
phone Co. — Granted  license  covering  change  in 
facilities  (BLCT-167);  also  granted  license  for 
aux.  transmitter  (BLCT-173). 

Modification  of  CP 

WXYZ-TV  Detroit,  Mich.,  WXYZ  Inc.— Granted 
Mod.  of  CP  to  change  type  of  antenna  and  other 
equipment;    completion   date   1-29-55  (BMPCT- 

2274). 

KLZ-TV  Denver,  Colo.,  LTF  Bcstg.  Corp. — 
Granted  Mod.  of  CP's  to  change  corporate  name 
-to  Aladdin  Bcstg.  Corp.  (BMPCT-2327;  BMPTP-6, 
BMPTS-35). 

KLZ-FM  Denver,  Colo.,  LTF  Bcstg.  Corp. — 
Granted  Mod.  of  license  to  change  name  to 
Aladdin  Bcstg.  Corp.  (BMLH-76,  BMLRY-106). 

KLZ  Denver,  Colo.,  LTF  Bcstg.  Co.— Granted 
Mod.  of  license  to  change  name  to  Aladdin  Bcstg. 
Corp.  (BML-1596). 

KUSH  San  Diego  to  2-23-55;  WSTV-TV  Steu- 
benville,  Ohio,  to  9-30-54;  WHO  Des  Moines,  Iowa, 
to  11-18-54;  WMEN  Tallahassee,  Fla.,  to  11-4-54; 
KLOQ  Seattle  to  2-3-55. 

Actions  of  July  29 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

KWOS-FM  Jefferson  Citv,  Mo.;  WJPA  Wash- 
ington, Pa.;  KAVE  Carlsbad,  N.  M.;  WTAD 
Quincy,  111.;  KWOS  Jefferson  City,  Mo. 

Modification  of  CP 

The  following  were  granted  extension  of  com- 
pletion dates  as  shown: 

WSYR-TV  Main  and  Aux.  Syracuse,  N.  Y.,  to 
2-28-55;  KCBD-TV  Lubbock,  Tex.,  to  1-30-55; 
KSWM-TV  Joplin,  Mo.,  to  2-23-55;  KOVO-TV 
Provo,  Utah,  to  2-2-55;  WJHP-TV  Jacksonville, 
Fla.,  to  2-3-55;  KACY  (TV)  near  Festus,  Mo.,  to 
1-30-55. 


Actions  of  July  28 
Granted  License 

KPIX  San  Francisco,  Calif.,  KPIX  Inc.— Grant- 
ed license  covering  changes  in  existing  tv  station 
(BLCT-166). 

KTTS-TV  Springfield,  Mo.,  Independent  Bcstg. 
Co. — Granted  license  for  tv  station;  ch.  10,  ERP 
vis.  12.6  kw,  aur.  63.1  kw  (BLCT-174). 

KTHS  Little  Rock,  Ark.,  Radio  Bcstg.  Inc.— 
Granted  license  covering  increase  in  power,  in- 
stallation of  new  transmitter,  and  change  in 
transmitter  and  studio  locations;  1090  kc,  50  kw, 
DA-N,  U  (BL-5324). 

KRIS  Corpus  Christi,  Tex.,  Gulf  Coast  Bcstg. 
Co. — Granted  license  covering  auxiliary  trans- 
mitter (BL-5366). 

WHAS-TV  Louisville,  Ky.,  WHAS  Inc.— Granted 
license  covering  changes  in  existing  tv  station 
(BLCT-152). 

Modification  of  CP 
WWNH  Rochester,  N.  H.,  Strafford  Bcstg.  Corp. 
— Granted  Mod.  of  CP  to  change  type  transmitter 
(BMP-6595). 

Granted  Mod.  of  CP's  for  extension  of  comple- 
tion dates  as  shown: 

WJLD  Homewood,  Ala.,  to  2-10-55;  KETV  (TV) 
Little  Rock,  Ark.,  to  12-29-54. 

National  Bcstg.  Co.,  New  York,  N.  Y.— Granted 
extension  of  authority  to  transmit  programs  to 
Stations  CBL  and  CBM  and  other  stations  under 
control  of  the  Canadian  Bcstg.  Corp.  for  the 
period  beginning  Sept.  15,  1954. 

Actions  of  July  27 
Granted  License 

WTAB  Tabor  City,  N.  C,  Tabor  City  Bcstg.  Co. 
— Granted  license  for  am  station;  1370  kc,  1  kw, 
D  (BL-5365). 

WSNY  Schenectady,  N.  Y.,  Western  Gateway 
Bcstg.  Corp. — Granted  license  covering  installa- 
tion of  an  auxiliary  transmitter  (BL-5370). 

KCNA  Tucson,  Ariz.  The  Catalina  Bcstg.  Co. — 
Granted  license  covering  new  aux.  transmitter 
Daytime  (non-DA)  and  Alternate  Main  Trans- 
mitter Nighttime  (DA-N)  (BL-5368). 

WHGR  Houghton  Lake,  Mich.,  Sparks  Bcstg.  Co. 
— Granted  license  for  am  station;  1290  kc,  1  kw, 
D  (BL-5367). 

Modification  of  License 

KFBB  Great  Falls,  Mont.,  Buttrey  Broadcast 
Inc. — Granted  Mod  of  license  to  change  name  to 
Wilkins  Broadcast  Inc.  (BML-1594). 

KRIO  McAIlen,  Tex.,  Frontier  Bcstg.  Co.— 
Granted  Mod.  of  license  to  change  name  to  Valley 
Bcstg.  Co.  (BML-1593). 

Granted  CP 

KRPL  Moscow,  Idaho,  Latah  County  Bcstrs. — 
Granted  CP  to  install  new  transmitter  (BP-9379). 
WNLA  Indianola,  Miss.,  Central  Delta  Bcstg. 

Co. — Granted  request  for  cancellation  of  CP 
(BP-9315)  which  authorized  installation  of  new 
transmitter. 

Actions  of  July  26 
Granted  License 

WTRC-FM    Elkhart,    Ind.,    Truth    Pub.  Co.— 

Granted  license  covering  changes  in  licensed 
station  (BLH-983). 

KFBB  Great  Falls,  Mont.,  Buttrey  Broadcast 
Inc. — Granted  license  covering  mounting  of  tv 
antenna  on  top  of  am  tower;  change  transmitter 
location  (redescription  only)  (BL-5344). 

WORZ  Orlando,  Fla.,  Central  Fla.  Bcstg.  Co. — 
Granted  license  covering  installation  of  an  aux. 
transmitter,  using  center  (#2)  tower  (BL-5298). 

WRIO  Rio  Piedras,  P.  R.,  The  Master  Bcstg. 
Corp. — Granted  license  covering  increase  in  day 
power  to  5  kw-LS  and  installation  of  new  trans- 
mitter (BL-5321). 

KSWM  Joplin,  Mo.,  Air  Time  Inc. — Granted  li- 


cense covering  the  mounting  of  tv  antenna  on 
top  of  new  am  tower,  and  for  changes  in  antenna 
system  (BL-5361). 

WJPG  Green  Bay,  Wis.,  Green  Bay  Newspaper 
Co. — Granted  license  covering  increase  in  day 
power  to  5  kw-LS,  installation  of  new  transmitter 
and  for  changes  in  daytime  DA  (BL-5339). 

WEWS  Cleveland,  Ohio,  Scripps-Howard  Radio 
Inc. — Granted  license  covering  auxiliary  trans- 
mitter at  main  site  of  station  WEWS  (BLCT- 
139).  Also  granted  Mod.  of  CP  (BPCT-820  as 
mod.),  to  make  changes  in  transmitting  equip- 
ment; completion  date  11-1-54  (BMPCT-2176). 

Granted  CP 

WTAR-TV  Norfolk,  Va.,  WTAR  Radio  Corp.— 

Granted  CP  to  use  currently  licensed  transmit- 
ters and  the  antenna  incorporated  in  (BMPCT- 
1051).  at  720-24  Boush  St.,  Norfolk,  as  aux.  trans- 
mitters and  antenna  in  connection  with  WTAR- 
TV,  to  otierate  on  ch.  3;  ERP  vis.  28  kw,  aur.  14 
kw  (BPCT-1873). 

WGRE  Greencastle.  Ind.  DePauw  U. — Granted 
CP  to  make  changes  in  licensed  station  to  change 
transmitter  location  (BPED-257). 

Modification  of  CP 

The  following  were  granted  extension  of  com- 
pletion dates  as  shown: 

WAWZ-FM  Zarenhath.  N.  J.,  to  9-28-54;  WLBR- 
TV  Lebanon.  Pa.,  to  2-26-55:  WROW-TV  Albany, 
N.  Y..  to  2-15-55;  WTVO  (TV)  Rockford,  111.,  to 
2-24-55. 

August  3  Applications 

ACCEPTED  FOR  FDLING 
License  for  CP 
KLX  Oakland,  Calif.,  Tribune  Building  Co. — 

License  to  cover  CP  (BP-9070)  which  authorized 
change  from  employing  directional  antenna  day 
and  night  (DA-1)  to  directional  antenna  night 
only  (DA-N)  (910  kc)  (BL-5378). 

WWIT  Canton,  N.  C,  Western  North  Carolina 
Bcstrs.  Inc. — License  to  cover  CP  (BP-9006)  as 
mod.  which  authorized  new  standard  broadcast 
station  (BL-5380). 

Modification  of  CP 
WSTV-TV  Steubenville,  Ohio  WSTV  Inc.— Mod. 
of  CP  (BP-8968)  as  mod.  which  authorized  erec- 
tion of  new  tower,  remove  fm  antenna,  and 
change  location  415  feet  for  extension  of  comple- 
tion date  (BMP-6603). 

License  for  CP 
WDXL  Lexington,  Tenn.,  Lexington  Bcstg.  Co. 
— License  to  cover  CP  (BP-8911)  as  mod.  which 
authorized  new  standard  broadcast  station  (BL- 
5376). 

KNOW  Austin.  Tex.,  Pioneer  Bcstg.  Co.— Li- 
cense to  cover  CP  (BP-9117)  which  authorized 
installation  of  new  transmitter  (BL-5372). 

KNOW  Austin,  Tex.,  Pioneer  Bcstg.  Co. — Li- 
cense to  use  old  main  transmitter  as  auxiliary 
transmitter  (BL-5373). 

KGBT  Harlingen.  Tex.,  Harbenito  Bcstg.  Co.— 
License  to  cover  CP  (BP-9085)  which  authorized 
installation  of  new  antenna  and  transmitter  to  be 
used  for  auxiliary  purposes  only  (BL-5375). 

KHFS  Vancouver,  Wash.,  Charles  Weagant  and 
Ralph  Weagant  d/b  as  Western  Bcstg.  Co. — Li- 
cense to  cover  CP  (BP-8391)  which  authorized 
new  standard  broadcast  station  (BL-5379). 

Renewal  of  License 
WUST  Bethesda,  Md.,  Broadcast  Management 
Inc.— (BR-1513). 

Remote  Control 
WCLI  Radio   Corning  Inc.,   Corning,  N.  Y. — 

(BRC-468). 

KJIM   Beaumont,   Tex.,    KPBX   Bcstg.  Co.— 

(BRC-469). 

Application  Returned 

Clifton,  Ariz.  (PO  Henry  Chester  Darwin,  Box 
1394,  Banning,  Calif.)  Henry  Chester  Darwin 
tr/as  Darwin  Bcstg.  Co. — CP  for  new  standard 
broadcast  station  on  1340  kc,  250  w  and  unlimited 
hours  of  operation. 

WBRD  Fort  Lauderdale,  Fla.,  Broward  Bcstg. 
Co. — Mod.  of  CP  (BP-8164)  as  mod.  which  au- 
thorized increase  power;  change  hours  of  oper- 
ation; installation  of  DA  for  day  and  night  use 
and  installation  of  a  new  transmitter  for  exten- 
sion of  completion  date. 

Remote  Control 

KWOS-FM  Jefferson  City,  Mo.,  Capital  Bcstg. 

Co.— (BRCH-103). 

License  for  CP 

KVOA-TV  Tucson,  Ariz.,  Arizona  Bcstg.  Co. — 
License  to  cover  CP  (BPCT-853)  as  mod.  for  new 
tv  station  (BLCT-223). 

WTRF-TV  Wheeling,  W.  Va..  Tri-City  Bcstg.  Co. 

—License  to  cover  CP  (BPCT-437)  as  mod.  for 
new  tv  station  (BLCT-222). 

Modification  of  CP 

KUSH  (TV)  San  Diego,  Calif.,  Elliott  L.  Cush- 
man— Mod.  of  CP  (BPCT-1769)  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  March,  1955  (BMPCT-2337). 

(Continued  on  page  115) 


ALLEN  KANDEH 


FDR    THE    PURCHASE    AND  SALE 
DF    RADID    AND  TELEVISION 
STATIDNS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia   Savings  Bank  Bldg.    •    Atlanta   3,  Ga., 

LAmar  2036 


Page  110    •    August  9,  1954 


Broadcasting 


Telecasting 


I 


PROFESSION 

^AL  CARDS 

IAklClc*Y  A  RAM  FY  IhiC 

tecutive  Offices 

1735  De  Sales  St.,  N.  W. 
tffices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
oshington,  D.  C.         ADams  4-2414 
Member  AFCCE  * 

JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 

—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE* 

GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  * 

ommercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 
WASHINGTON,  D.  C. 

0.  BOX  7037          JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  * 

A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE* 

GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 

Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  74213 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 

mm  mm.  a   m.  ■  ■  m     ■■         ■  A      mm.  e  mwi  aMa.  AH>  b  ■ 

FRANK  H.  MclNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE* 

RUSSELL  P.  MAY 

711  14th  St.,  N.  W.           Sheraton  Bldg. 
Washington  5,  D.  C.          REpublic  7-3984 

Member  AFCCE* 

WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.             Dallas,  Texas 
1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCE  * 

GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE* 

KEAR  &  KENNEDY 

302  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 

A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 

GUY  C.  HUTCHESON 

P.  O.  Box  32               AR.  4-8721 
1100  W.  Abram 
ARLINGTON,  TEXAS 

ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE* 

LYNNE  C.  SMEBY 

"Registered  Professional  Engineer" 

311  G  St.,  N.  W.                EX  3-8073 
WASHINGTON  5,  D.  C. 

GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Television- 
Electronics-Communications 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-1230 — Executive  3-586! 
(Nights-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 

WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 

WILLIAM  c.  BcNNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  * 

ROBERT  L.  HAMMETT 

CONSULTING  RADIO  ENGINEER 
230  BANKERS  INVESTMENT  BLDG. 
SAN  FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 

JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.                  Hiland  7010 
KANSAS  CITY,  MISSOURI 

Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.          NA.  8-2698 
1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 

rADI    C    C  AA  ITU 

v_AKL  t.  b/WI  1  n 
CONSULTING  RADIO  ENGINEERS 

4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 

These  Engineers  .  .  . 

ARE  AMONG  THE 
FOREMOST 
IN  THE  FIELD 

QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 

IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  9  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 

^^^^ 

Member  AFCCE  * 

SERVICE  DIRECTORY 

 ,  

Custom-Bui  It  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 

COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 

SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among    them,    the  decision-making 
station   owners   and   managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 

TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 

1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 

Broadcasting    •  Telecasting 


August  9,  1954  •    Page  111 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:    Undisplayed — Monday  preceding  publication   date.    Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20tf  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 
$2.00  minimum. 

All  other  classifications  30<J  per  word — $i.00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted— (Cont'd) 


Help  Wanted 


Managerial 


Sales  manager— 5  figure  financial  opportunity  and 
excellent  future  for  real  producer.  Salary,  lib- 
eral commission  and  travel  expenses.  Box  88E, 
B-T. 

Sales  manager  wanted,  network  station.  Prefer- 
ence given  man  who  can  announce.  Must  be 
good  copywriter,  strictly  sober,  dependable.  Sal- 
ary-commissions arrangement.  Furnish  complete 
data,  photo,  references.    Box  99E,  B-T. 

Kentucky  daytime  1  kw  station  wants  manager 
with  strong  sales  experience  and  managerial  abil- 
ity. No  dreamers  or  drifters.  Good  salary  and 
commission.   Box  255E,  B-T. 


Salesmen 

Radio  salesman-announcer  for  estabished  1  kw 
southern  indie.  Good  salary  and  commission  if 
you  are  looking  for  a  permanent  position.  Send 
qualifications,  references,  family  status  and  salary 
expected.  Box  163E,  B-T. 

Salesman.  Metropolitan  New  York  independent 
station.  Experience  required.  Commission  basis. 
Leads  furnished.  Lucrative  market.  Write  Box 
248E,  B-T. 

Salesman.  Central  N.  Y.  1,000  watt  independent. 
Salary  plus  commission.  Must  have  experience, 
willing  to  work  and  produce  sales.  Excellent 
opportunity  for  right  man.    Box  251E,  B-T. 

Salesman  at  once,  man  or  woman,  25%  commis- 
sion, 5000  watt,  day  and  night.  WKNK,  Muske- 
gon, Michigan. 


Time  salesman,  1,000  watts  daytime  independent; 
city  12,000  pop.  Drawing  account  against  com- 
mission.   WWPG,  Sanford,  N.  C. 


Announcers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 


5,000w  station  located  in  Florida  needs  two  per- 
sonality DJ's,  must  have  two  or  more  years  ex- 
perience, pop  and  hillbilly,  two  first  class  engi- 
neers. Send  complete  details  and  tapes  first  let- 
ter.   Box  201E,  B-T. 


Announcer  with  experience,  strong  on  news  and 
deejay  for  night  work.  Good  salary.  NBC  met- 
ropolitan southern  city.  Send  complete  resume. 
Box  220E,  B-T. 


Play-by-play  salesman  wanted  by  a  one  kilowatt 
southwest  indie.  Must  be  ready  to  begin  August 
15.  Talent,  commission,  salary.  Include  complete 
information  and  audition  in  first  communication. 
Box  244E,  B-T. 


Experienced  announcers.  First  phone  preferred, 
not  required.  Good  salary.  Mississippi.  Perma- 
nent.   Box  245E,  B-T. 


Eastern  Pennsylvania  kw  daytimer  needs  disc 
jockey  announcer,  experienced  only.  Box  264E, 
B-T. 


Top  announcer  for  top  station  in  large  midwest- 
ern  market.  Authoritative  news,  competent, 
friendly  DJ  work.  Good  commercial  style.  Ex- 
cellent opportunity.  Send  background  and  tape. 
Box  278E,  B-T. 


Wanted  at  once:  Good  experienced  announcer, 
interested  in  permanent  position.  Send  tape, 
salary  expected  and  complete  details  to  Box  286E, 
B-T. 


Help  Wanted— (Cont'd) 


Announcer  and  combo  needed.  1,000  watt  fulltime 
MBS  station  located  in  progressive  Gulf  Coast. 
Excellent  opportunity  for  outstandinig  announcer. 
Send  photo  and  tape  to  KIOX,  Bay  City,  Texas. 

Personality  announcer.  Must  be  good.  Include 
audition  tape  and  past  employers'  names.  WBUY, 
Lexington,  N.  C. 

Experienced  woman  announcer-continuity  writer 
capable  handling  well  established  participating 
show.  Send  photo,  references,  details  of  back- 
ground. Save  time  by  submitting  tape  which  will 
be  returned.  WLAC  Radio,  Attn.  General  Man- 
ager, Nashville  3,  Tennessee. 

Top-notch  sports  play-by-play  man  for  top  sports 
minded  5  kw  station  to  do  football,  basketball, 
daily  sports  show,  etc.  Good  proposition  for  right 
man.  Send  tape,  references,  etc.,  to  Program  Di- 
rector, WNXT,  Portsmouth,  Ohio.  ■ 

Hillbilly  DJ.  Genuine,  experienced.  Good  op- 
portunity. Station  increasing  power.  Send  au- 
dition and  application  to  WSLM,  Salem,  Indiana. 

Staff  announcer — immediately.  No  board.  Great 
opportunity.  Contact  Meredith  Griffing,  Center  - 
ville,  Iowa.   Phone  131. 

Technical 

One  kw  daytimer  in  eastern  Pennsylvania  needs 
good  combination  staff  announcer-first  class  en- 
gineer. Experience  necessary  .  .  .  opportunity 
to  advance  to  chief  engineer!  Salary  open.  Send 
reply  to  Box  90E,  B-T. 

Chief  engineer-announcer.  Salary  open.  Car 
necessary.  Texas  preferred.  KBRZ,  Freeport, 
Texas. 

Transmitter  maintenance  man  and  assistance  to 
chief  engineer  to  do  transmitter  maintenance. 
Vacation  relief  on  console  for  remote  control 
1,000  watt  station.  Low  rent  apartments  at  trans- 
mitter location.  Salary  open.  Contact  Don  Mor- 
ris, KRIS,  Corpus  Christi,  Texas.   Phone  4-6354. 

First  class  engineer,  suburban  Chicago.  Imme- 
diate.   WEAW-AM-FM,  Evanston,  111. 

Chief  engineer  before  September  1.  WWBG  un- 
der construction.  Installation  experience  pre- 
ferred. Housing  available.  Call  31334,  Bowling 
Green,  Ohio. 

Production-Program ming,  Others 

Local  newsman:  Station  which  recognizes  local 
news  as  most  valuable  asset,  seeks  newsman  who 
feels  same  way.  Must  have  solid  reporting  back- 
ground and  good  voice.  Good  opportunity  at 
financially  sound  independent.    Box  726D,  B-T. 

Promotion  man — Capable  of  originating  sales 
ideas  and  directing  research  for  newspaper,  radio 
and  tv  markets  both  competitive  and  monopoly. 
Must  have  vision  and  ability  to  prepare  special 
sales  packages  and  make  good  personal  appear- 
ance. Replies  should  include  age,  experience, 
salary  bracket  and  general  information  all  of 
which  will  be  treated  in  the  strictest  confidence. 
Box  261E,  B»T. 

5,000  watt  NBC  station  needs  an  experienced  con- 
tinuity writer,  male  or  female.  Pleasant  working 
conditions,  retirement  income  plan,  insurance 
benefits.  Send  detailed  letter,  photograph,  salary 
required,  references,  etc.,  to  Doug  Gary,  KVGB, 
Great  Bend,  Kansas.  Prefer  someone  from 
middle-west. 

Copywriter,  some  experience — permanent,  WVOS, 
Liberty,  N.  Y. 


Television 


Help  Wanted 


Managerial 


A  top-notch  general  manager  for  new  uhf  station 
in  a  substantial  midwestern  market.  Unique 
opportunity  and  generous  financial  arrangement 
for  an  experienced  man.  Submit  qualifications 
and  references  to  Box  217E,  B-T.  Personal  inter- 
view will  follow. 


Manager.  Aggressive,  experienced,  for  growing 
tv-radio  station.    Box  226E,  B-T. 


Salesmen 


Sales  opening.  Excellent  opportunity  for  hustling 
salesman  in  new  television  market.  Rich  area, 
good  potential.  Salary  plus  commission.  Radio 
or  television  sales  background  a  must.  Write  or 
wire  for  interview.  Manager,  WTVO,  Rockford, 
Illinois. 


Technical 


Iv-am  engineer  required  by  station  in  large  mid- 
western  city.  Good  salary  to  start,  with  periodic 
increases.  Very  finest  equipment  and  excellent 
employee  relationship.  State  education,  experi- 
ence, draft  classification  and  provide  a  snapshot. 
Reply  Box  237E,  B-T. 

Technical  personnel  for  tv  and  am  operation  in 
a  midwestern  metropolitan  market.  First  phone 
desirable,  but  not  required.  Please  supply  expe- 
rience, education  and  a  snapshot.   Box  260E,  B-T. 

Position  for  tv  transmitter  and  studio  engineers 
(supervisors)  for  new  midsouth  vhf  educational 
station.  Extensive  operation  (with  opportunity 
to  continue  education  and  pursue  research  work, 
if  desired).  Send  resume  indicating  experience, 
education  and  salary  expected.   Box  262E,  B-T. 

Prod uction-Program m ing,  Oth ers 

Southeastern  vhf  tv  station  needs  young,  ener- 
getic person  with  writing  ability  to  handle 
audience-program  promotion.  Prefer  television 
or  radio  background.  Furnish  complete  details 
and  salary  expected,  along  with  photograph. 
Box  112E,  B-T. 

Directors  and  cameramen  for  documentary  films 
on  town  and  cities — one  hour  productions — travel 
— experienced  in'  reporting — permanent.  Call 
Mason  City,  Iowa,  5420.  New  York  City,  Circle 
6-4287.    Box  282E,  B-T. 


Situations  Wanted 


Managerial 


Excellent  background  of  sound,  profitable  man- 
agement in  small,  medium,  large  all-media  mar- 
kets. Mature,  aggressive.  Will  invest  from  sal- 
ary.  P.  O.  Box  5031,  Dallas,  Texas. 

Sincerely  desire  to  relocate  in  single  market  sta- 
tion as  manager.  13  years  experience,  all  phases 
broadcasting.  Have  first  phone.  Available  on 
short  notice.    Box  218E,  B-T. 

Assistant  manager,  program  director.  Twenty- 
nine  years  old  with  eight  years  experience,  six 
with  present  network  station  in  midwestern  mar- 
ket over  half  a  million.  Prefer  central  or  west 
Florida.  Can  do  air  work  if  needed.  Outstand- 
ing references.    Box  222E,  B-T. 

Experienced  commercial  manager,  nine  years  ex- 
perience all  phases,  including  one  year  tv,  inter- 
ested in  management.    Box  239E,  B-T. 

Manager  wants  position  with  station  in  medium 
or  small  market.  Eight  years  experience.  Strong 
sales.  Good  newscaster,  excellent  references. 
Never  fired.  Age  37.  Married.  Three  children. 
Dependable.    Box  259E,  B-T. 

High  type  station  manager-salesman  would  like 
good  connection  in  southeast.  Seventeen  years 
experience.    Box  280E,  B-T. 


Salesmen 


Hard  working,  sober,  reliable,  honest  salesman 
with  best  of  references,  wants  chance  to  work 
up  with  right  radio  or  tv.  Experienced  in  all 
phases  of  radio-tv.  Best  in  selling  and  copy. 
Sixteen  years  experience.  Draw  or  straight  sal- 
ary, $125.00  week.    Box  241E,  B-T. 


Announcers 


Experienced  announcer-sportscaster.  Versatile 
in  all  phases.  College  grad.,  draft  exempt.  Pres- 
ently with  CBS  affiliate.  Top  references.  Box 
119E,  B-T. 

Top-flight  sports  announcer  desires  college  foot- 
ball play-by-play.  13  years  experience.  Cur- 
rently broadcasting  major  league  baseball.  Air 
checks  available.  Outstanding  references.  Box 
149E,  B-T. 

Spanish  area.  Announcer-newsman,  program- 
ming, university  graduate.  Six  years  each,  radio 
and  Spanish.  Objective:  Fulfill  Spanish  radio 
desires  by  permanent  residency,  southwest. 
School  town  preferred.    Box  150E,  B-T. 

Top  sports  announcer,  can  handle  complete  sports 
job;  also  staff  work;  five  years  radio  and  tele- 
vision, looking  for  position  in  either  or  both.  Box 
156E,  B-T.   

Rockum-sockum  rhythm  blues  jockey.  Sell  top 
market.   Personal  interview.   Box  160E,  B-T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted  (Confd) 


Situations  Wanted— (Cont'd) 


Versatile  announcer.  Experienced  newsman,  DJ. 
Trained  voice.    First  phone.    Negro.    Box  168E, 

B'T.  .        ,  -■         -  ' 


Announcer.  Experienced  both  network  and  in- 
dependent, some  tv.  College  grad.,  married. 
Presently  employed.    Box  179E,  B'T. 


Staff-sports  announcer.  Four  years  play-by-play- 
experience.  Looking  for  good  opportunity  for 
fall  season.  Presently  employed  5  kw  indepen- 
dent. Tape  and  resume  on  request.  Box  180E, 
B'T. 


Sportscaster — radio  or  television.  Experienced 
all  play-by-play.  Selling  experience.  Box  197E, 
B-T. 


Announcer  with  four  years  experience,  knowl- 
edge of  board  control,  desires  Florida  location. 
Box  210E,  B'T. 


Experienced  announcer,  married,  reliable  and 
sober.  Korean  veteran,  currently  employed  10 
kilowatter.  seeks  permanent  position  with  bright 
prospects  for  the  future.  $70  minimum  per  week. 
Box  211E,  B'T. 


Announcer — experienced — DJ  work,  news,  heavy 
on,  commercials.  3rd  phone.  Midwest.  Box  212E, 
B'T. 


Sports  announcer,  staff,  experienced.  Colorado, 
California,  southwest.  Married,  veteran,  29.  Col- 
lege. Presently  employed.  Must  have  play-by- 
play.   $85.00.    Box  213E,  B'T. 


Sports  director.  Experienced  radio-television. 
Sales.  College  grad.  Available  September.  Box 
215E,  B-T. 


Sportscaster  -  newscaster  -  deejay  -  staff.  Strong 
play-by-play.  Three  years  experience.  College 
graduate.  Veteran.  Seek  staff  connection  heavy 
sports  station  or  writer-announcer  metropolitan 
sports  staff.    Tape,  resume.   Box  224E,  B'T. 


DJ — mambo,  latino  specialist — 8  years  radio,  tv. 
Free  lancing  Pa.,  top  audience  pop,  latin  disc 
shows.  Idea  man,  know  music,  show  biz.  Speak 
Spanish,  Portuguese.  Want  DJ  show,  right  met- 
ropolitan station.    Box  230E.  B'T. 


Experienced,  reliable  announcer — dee  jay  desir- 
ing change  with  chance  for  advancement.  Box 
234E,  B'T. 


Experienced,  2V2  years  Los  Angeles  area.  Desire 
staff  position  with  larger  station  offering  more 
potential.  26,  married.  Salary  minimum  $120 
week.    Box  235E,  B'T. 


Six  years  experience.  Everything  but  play-by- 
play.   Bill  Dillner.    Box  240E,  B'T. 


Announcer,  experienced  all  phases.  SRT  gradu- 
ate. Operate  console.  Well  versed  music,  news, 
sports.   Prefer  New  York  State.   Box  243E,  B'T. 


Local  news-sports  man  (strong  on  staff,  too)  seeks 
permanent  post.  Newspaper  background,  3  and 
a  half  years  radio;  married.  Available  now.  Box 
246E,  B'T. 


Progressive  radio  demands  complete  local  sports 
coverage!  There's  long  green  in  them  thar 
thrills.  Sports  team  consisting  of  former  base- 
ball umpire,  play-by-play  authority  on  all  sports 
backed  by  network  quality  commercial  man  with 
selling  voice.  Any  sport  played  with  a  ball  is  our 
meat  and  your  gravy.  Staff  work  secondary. 
If  we  can't  inflate  that  local  sports  balloon  by 
jabbers,  nobody  can.  You  hire  .  .  .  we  perspire! 
Write  Box  249E,  B'T. 


Versatile  announcer,  thoroughly  trained  all 
phases  radio  and  tv.  College  grad.,  27,  strong 
news  and  commercials,  stable  and  dependable. 
Salary  secondary  to  opportunity.    Box  250E,  B'T. 


Announcer,  copywriter,  pianist-organist-singer, 
desires  position  utilizing  Aunt  Nadine-Uncle  Bob 
kiddie  show.  30,  married,  2  children.  Box  252E, 
B'T. 


Announcer,  experienced,  unlimited  versatility, 
New  York  City  resident.  Will  travel.  Box  253E, 
B'T. 


Experienced  staff  announcer  .  .  .  Good  all-around 
man.  Strong  news  —mature  voice — sincere  de- 
livery— college,  M.A. — single — big  potential — top 
references.    Tape.    Box  254E,  B'T. 


Presently  employed  1  kw  am  indie.  Looking  for 
change.  Warm  personality  DJ,  strong  news,  good 
commercial  delivery.  Excellent  play-by-play 
all  sports.    Tapes  available.    Box  257E,  B'T. 


Sports  announcer — 4  years  experience  in  all 
phases — now  employed.  Desires  year  round 
sports  program.  Prefer  midwest.  Minimum 
$85.00.    Box  258E,  B-T. 


Sportscaster-salesman.  Exciting  commercial  de- 
livery. Six  years  experience  football,  basketball, 
and  baseball.  Desire  position  with  sports  minded 
radio  and  television  station.  Let's  share  profits 
for  fall  and  winter  sports  coverage.  Personable 
disc  jockey.  Available  immediately.  Box  267E, 
B'T. 


Negro  DJ,  jive,  spirituals,  some  experience,  tape, 
references.    Travel  anywhere.    Box  273E,  B'T. 


Top  announcer-first  phone — eight  years  experi- 
ence. Now  employed,  desires  Florida  station. 
Married,  family,  permanent.    Box  274E,  B'T. 


Announcer,  with  seven  years  experience  includ- 
ing production  and  programming,  seeks  perma- 
nency with  large  organization.    Box  275E.  B'T. 


Good  play-by-play.  5  years  experience,  27.  Col- 
lege football,  basketball,  with  baseball  tie-in. 
Former  Big  Ten  football  player.  College  grad — 
can  deliver.    Box  277E,  B'T. 


Announcer — seven  months  experience,  third  tick- 
et.   Dependabe,  single,  24,  travel.    Box  287E,  B'T. 


Famous  BBC  Radio  announcer  and  television  MC 
now  in  Canada  wishes  to  travel  U.  S.  Accept 
work  anvwhere.  Bedroom  voice.  Real  novelty. 
Age  33.  "Unmarried.    Box  290E,  B'T. 


General  staff — limited  experience,  versatile,  am- 
bitious, hard  working.  Available  now,  salary  sec- 
ondary, tape  and  resume.  Don  Barton,  26  Linden 
Street,  Brooklyn  21,  N.  Y. 


Straight  staff,  good  commercials,  news  and  sports. 
Platter  personality,  control  board,  light  experi- 
ence. Married,  reliable.  Settle  permanently. 
Resume,  tape,  references.  Richard  Bunn,  1157 
38th  Street,  Brooklyn  18,  N.  Y. 


Light  experience — available  immediately — need 
break.  Ray  Cascone,  85  Hillside  Ave.,  Mt.  Vernon, 
New  York. 


Staff,  news,  sports,  DJ,  capable,  industrious,  23 
years,  veteran,  travel,  tape,  resume.  Frank  Dana, 
240  Dahill  Road,  Brooklyn,  N.  Y.    Ulster  4-9294. 


Staff  announcer — strong  on  news,  DJ,  commer- 
cials— operate  board.  Prefer  midwest.  Vet,  sin- 
gle. Personal  data.  Charles  Davis,  1212  W.  Hub- 
bard Street,  Chicago  11.    Taylor  9-9744. 


Announcer-disc  jockey  personality — good  com- 
mercial sense — able  news  and  sports.  Young — 
veteran — single — capable  potential — travel — res- 
ume— tape.  Tony  Day,  944  McDonald  Ave., 
Brooklyn,  N.  Y.    UL  3-0281. 


Announcer-staff-commercials,  sports,  strong  news, 
capable,  ambitious  veteran,  limited  experience, 
desires  permanent  connection,  resume,  tape, 
travel.  Len  Dimino,  78  Lander  Street,  Newburgh, 
New  York.  4633-J. 


Top  morning  man  and  staff  announcer  with 
eight  years  experience  in  major  markets.  No 
drifter  or  drinker.  Seeking  position  within  150 
miles  of  New  York  City.  James  Ewing,  64  Con- 
course East,  Brightwaters,  New  York. 


Announcer,  experienced.  All-around  newscaster, 
dee  jay  and  sports.  Will  go  anywhere.  Tape  and 
photo  available.  Bob  James,  102  West  Oakhill 
Drive,  Palatka,  Florida. 


All-around  staff  announcer — programming,  con- 
tinuity, commercial  writing.  Handle  board,  third 
class  license.  Murray  Langer,  70  Parkway  North, 
Yonkers,  New  York. 


Announcer-station  staff — news,  commercials, 
sports,  control  board  platter  shows,  light  experi- 
ence, good  potential — single,  steady,  veteran, 
travel,  tape.  Frank  Luce,  829  Kent  Ave.,  Brook- 
lyn 5,  New  York.    UL  7-4847. 


Top-flight  program  director-announcer.  Familiar 
with  all  phases  of  radio-sales-programming- 
sports-traffic.  Married.  Best  reference  is  present 
employer.  Michael  Novello,  Radio  Station  WANT, 
Richmond,  Virginia.   Phone  3-8368. 


Staff  announcer — all  phases  including  special 
events,  sports,  news,  commercials,  handle  board, 
taping,  married,  vet.  Bob  Peattie,  1  Cummings 
Street,  New  York.    LO  7-9321. 


Announcer-station  staff-DJ,  news,  sports,  com- 
mercials, light  experience,  strong  potential — 
single,  veteran.  Reliable,  travel,  tape,  resume. 
Bob  Seymour,  1444  Park  Place  Brooklyn,  N.  Y. 
IW  7-0247. 


Combination  announcer-engineer.  Experienced 
independent  and  network  operation.  Minimum 
$75.00.  2225I/2  2nd  Street  S.  W.,  Rochester,  Min- 
nesota. 


Technical 


Experienced  1st  phone  engineer  wishes  to  relo- 
cate in  or  near  New  York  City.    Box  145E,  B«T. 


Engineer — first  class  license,  experienced,  reliable 
— desires  position,  with  opportunity  for  advance- 
ment, in  Washington,  Oregon  or  Idaho.  Available 
after  two  weeks  notice.    Box  214E,  B'T. 


Are  you  building,  am-fm-tv?  13  years  experi- 
ence, including  5  as  consultant.  Desire  perma- 
nent position  as  chief  engineer.   Box  219E,  B'T. 


6  years  engineering  experience,  am  all  phases — 
tv  xmtr,  studio,  microwave  relay.  No  vacation 
reliefs.     Box  232E,  B'T. 


Engineer,  15  years  experience  all  phases  broad- 
cast-am-fm-tv.    Box  289E,  B'T. 


First  phone,  no  broadcast  experience,  electronic 
courses,  two  colleges,  twenty  years  repairing, 
could  teach  theory,  wants  transmitter  engineer 
position,  Berkheimer,  229  West  Prospect,  Pitts- 
burgh 5,  Pa. 


(Continued  on  next  page) 


1  AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER 

RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition. 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an- 
il   tenna  and  tower. 

Make  offer  for  lot  or  part.    Terms  can  be  arranged. 

Bremer  Broadcasting  Corp. 
X\  1020  Broad  Street 

§|  Newark  2,  rS'ew  Jersey 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Cont'd) 


Wanted  to  Buy 


Engineer,  1st  phone,  amateur.  AF  vet.  Age  27. 
Single,  reliable.  With  car.  No  announcing  ex- 
perience. Willing  to  learn.  West  Coast  preferred. 
Photos.  Ben  Favrholdt,  93rd  ARS,  Castle  AFB, 
California. 


Production-Programming,  Others 


Writer  engineer:  First  ticket.  Announce,  sell; 
will  send  sample  of  copy  that  sells.  Box  229E, 
B-T. 


Mature  program  director;  family  man,  age  31, 
desires  challenging  position.  7  years  experience 
from  ground  up.   $100  minimum.   Box  236E,  B-T. 


Experienced  copywriter-announcer  with  refer- 
ences desires  permanent  location  offering  oppor- 
tunity for  some  real  writing.  Have  extensive 
knowledge  of  music,  recordings,  production  spots 
and  operate  board.  Am  26,  single  and  ready  to 
travel  for  good  offer.    Box  247E,  B-T. 


President's  man  Friday!  Created,  promoted,  pro- 
duced every  type  program.  Arranged  spectacu- 
lar special  'events,  publicity  and  commercial  co- 
operative features.  Now  employed.  Exceptional 
background.   Box  269E,  B-T. 


Copywriter-announcer:  Thoroughly  experienced 
radio-tv  man.  Now  employed.  Handle  control 
board.  Have  working  knowledge  of  radio-tv 
sales  and  program  promotion.  Qualified  cartoon- 
ist for  tv  weather  show.  Recommendations  and 
resume.    Box  281E,  B-T. 


Top-flight  production  man,  twelve  years  experi- 
ence, excellent  references,  college  educated,  fam- 
ily, prefer  personal  interview.  Northeast.  Box 
284E,  B-T. 


Writer-announcer.  Available  immediately.  Sin- 
gle girl,  22.  College  degree,  speech  and  English, 
special  honor  graduate.  Acting  experience. 
Prefer  midwest.  Mary  Ellen  Cristgau,  Byron, 
Minn. 


Young  woman  with  good  secretarial  background, 
flair  for  copy,  graduate  Cambridge  School  of 
Radio-Tv  Broadcasting,  seeks  diversified  position. 
Available  immediately — anywhere.  Mari  Garr, 
425  Lester  Street,  Leonia,  New  Jersey. 


Television 


Situations  Wanted 


Managerial 


Tv  executive-manager-commercial  manager,  sta- 
tion director.  Radio  and  tv  experienced.  Through 
hearing,  construction  and  now  running  successful 
operation.  Finest  references,  details  on  request, 
personal  interview  possible.  Family  man.  Box 
73E,  B-T. 


I  will  exchange  qualified  executive  ability  (at- 
tested to  by  previous  and  present  employers)  for 
top  management  opportunity.  Presently  general 
manager  of  tv  station  in  one  of  nation's  largest 
markets.  Logical  reason  for  relocating.  13  years 
in  the  industry,  7  in  management.  References 
and  biography  on  request.  Available  for  inter- 
view.   Box  291E,  B-T. 


Salesmen 


Commercial  manager — tv  station — small  market, 
experienced  all  phases,  interested  in  proposition 
affording  greater  financial  possibilities.  Box  238E, 
B-T. 


Technical 


Experienced  first  phone  operator.  10  years  all 
phases  am-fm,  last  6  as  chief.  Age  29,  married, 
family,  good  habits,  capable.  Completely  reliable. 
Desire  permanent  employment  as  transmitter  op- 
erator with  tv  or  well  established  am.  Box  994D, 
B-T. 


Tv  engineer,  33,  married,  6  years  experience 
studio,  xmtr;  emphasis  maintenance.  Capable, 
reliable,  cooperative,  presently  assistant  chief. 
Seeking  chief,  small;  assistant  chief  or  mainte- 
nance, medium  station.  Penna.  or  N.  Y.  Also 
extensive  am,  fm  maintenance.  Reply  Box  225E, 
B-T. 


Experienced  network  affiliate,  cameraman — all 
studio  operations.  Have  excellent  references. 
Box  276E,  B-T. 


Attention  tv-am  grantees  or  established  "live 
wire"  stations:  1st  class  engineer,  13  years  solid 
background  all  phases  am,  network  master  con- 
trol, directional  arrays,  4  years  tv  operations, 
maintenance  and  construction,  desires  permanent 
position  at  supervisory  or  executive  level.  If  you 
demand  top  efficiency,  technical  "know-how," 
plain  hard  work  and  have  a  salary  to  match, 
let's  get  down  to  business.  John  B.  Ledbetter, 
KCKN,  901  N.  8th,  Kansas  City,  Kansas.  Phone 
DR  4300  or  NI  2464. 


Draft  exempt  veteran,  first  phone,  announcer; 
radio  experience.  Fully  trained,  television  (Hol- 
lywood, California).  Prefer  east,  southeast.  Box 
193,  Sebring,  Florida. 


Production-Programming,  Others 


Television  film  director-buyer-supervisor.  Ten 
years  California  film  experience — color.  Now 
employed  eastern  uhf.  Purchased  equipment, 
placed  film  dept.  in  operation.  Practical  experi- 
ence film  buying,  programming,  screening,  sound 
cutting,  splicing,  shading.  Some  boom  work. 
Top  references.    Box  187E,  B-T. 


Producer-director-supervisor.  4V2  years  experi- 
ence in  tv.  Steady,  reliable,  excellent  references. 
Box  221E,  B-T. 


Nutmegger  misses  New  England!  Strong  tele- 
vision-radio-theatre-sales background.  Current- 
ly employed  as  television  production  supervisor 
in  one  million  set  market  in  midwest.  Desire 
similar  position  with  vhf  outlet  anywhere  in  New 
England.  Top  references,  married.  Contact  now 
for  either  immediate  opening  or  for  future  plans. 
Box  231E,  B-T. 


Program-production  manager-director — employed. 
Created,  promoted,  aired  100  weekly  features, 
network,  independent,  international  background. 
Box  268E,  B-T. 


Attention — Dallas,  west!  Top  tv  production  man- 
ager wants  to  settle  in  west,  northwest,  coast. 
4  years  commercial  tv;  network,  local,  studio 
remote.  Presently  major  network  tv  station. 
News,  musicals,  dramatic,  audience  participation, 
film  production  and  procedure;  agency  contacts. 
Lighting  and  special  devices  expert.  Commercial 
conscious.  Initiative.  10  years  radio,  all  phases. 
Excellent  references.  31,  married,  veteran,  MA, 
BS.    Box  270E,  B-T. 


Five  years  radio.  Program  director,  announcer, 
salesman,  graduate  tv  school,  desire  opportunity 
as  director,  stage  manager,  salesman  or  combina- 
tion.  Top  references.   Box  271E,  B-T. 


Copywriter-announcer:  Thoroughly  experienced 
radio-tv  man.  Now  employed.  Handle  control 
board.  Have  working  knowledge  of  radio-tv 
sales  and  program  promotion.  Qualified  cartoon- 
ist for  tv  weather  show.  Recommendations,  res- 
ume.   Box  283E,  B-T. 


All-round  man.  Stress  production,  direction. 
Also  write,  edit,  special  events,  film,  announcing, 
technician.  Twelve  years  experience,  excellent 
references.    Northeast.    Box  285E.  B-T. 


For  Sale 


Stations 


All  or  part  of  new  am  station  in  10,000  population 
town,  central  USA  to  experienced  broadcaster. 
Box  256E,  B-T. 


Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose. 
Los  Angeles  29,  California. 


Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment,  etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower 
In  storage,  never  erected.   Box  964D,  B-T. 


BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.  Box  965D,  B-T. 


For  Sale:  500  watt  am  composite  transmitter. 
Excellent  condition.   Make  offer.    Box  228E,  B-T. 


7  Blaw  Knox  type  CN  229'  self-supporting,  in- 
sulated towers.  May  be  erected  non-insulated. 
Available  as  a  package,  match-marked  for  re- 
erection.  Contact  John  M.  Sherman,  WCCO-TV, 
50  South  9th  Street,  Minneapolis,  Minnesota. 


Gates  BC-250-D  am  transmitter,  perfect  condi- 
tion, with  Sola  voltage  regulator,  $1,500.00,  Harlan. 
Radio  Station  WHLN,  Harlan,  Kentucky. 


Two  Presto  8-N  tables  complete  with  1-C  cutters 
and  190A  equalizers  mounted  in  wooden  cabinets. 
Presto  85-B  recording  amplifier  and  60B  switch- 
ing unit.  Excellent  condition.  State  price  of- 
fered. Tele  Broadcasters,  41  East  42nd  Street, 
New  York,  N.  Y. 


Commercial  crystals  and  new  or  replacement 
broadcast  crystals  for  Bliley,  Western  Electric, 
RCA  holders,  Conelrad  frequencies,  crystal,  re- 
grinding  etc.,  fastest  service.  Also  monitor  and 
frequency  measuring  service.  Eidson  Electronic 
Co.,  Temple,  Texas.    Phone  Prospect  3-3901. 


3  speed  kit  converts  Presto  10-A  turntables  for 
instant  selection  of  33-45-78  rpm.  Prepaid  or 
C.O.D.,  $17.50.   Lee  Electronics,  Wilmington.  N.  C. 


Equipment  bargain,  one  Navy  model  TAB-6  radio 
transmitter  complete.  Can  be  easily  modified  to 
FCC  specs  for  commercial  use.  $400.00  plus  ship- 
ping costs.  R.  G.  Blaskow,  Box  2468,  Birmingham 
1,  Ala. 


Stations 


Want  to  buy  or  lease  radio  station  in  Georgia, 
Florida  or  Alabama.  Immediate  possession  de- 
sired.   All  replies  confidential.    Box  223E,  B-T. 


Radio  station  or  CP  in  or  near  metropolitan 
market.  Attention — stations  in  the  red.  Box 
279E,  B-T. 


Equipment  Etc. 


Channel  12  used  5kw  transmitter  and  12  bay  an- 
tenna. Cameras,  synch  generator,  power  sup- 
plies, projectors,  etc.    Box  136E,  B-T. 


Wanted  .  .  .  self-supporting  tower  approximately 
345  feet  .  .  .  Blaw  Knox  type  H-40  or  equivalent, 
capable  supporting  six  bay  channel  4  tv  antenna 
and  any  tv  equipment  in  good  condition.  Box 
288E,  B-T. 


Wanted  used  broadcasting  transmitter.  250  or 
1000  watts.  Write  Chief  Engineer,  KSWI,  or  call 
4041  Council  Bluffs,  Iowa. 


Wanted  .  .  .  All  equipment  for  new  channel  7 
station  including  5  or  10  kw  transmitter  and 
associated  equipment,  500  foot  tower,  12  section 
antenna,  film  and  studio  cameras  audio  and 
master  controls.  STL  and  remote  link.  What 
have  you?    Dixie  Network,  Jackson,  Tennessee. 


Wanted,  consolette,  limiter,  monitors.  Write, 
C.  A.  Sprague,  658  Lydia,  N.E.,  Grand  Rapids, 
Mich. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Television 


Help  Wanted 


Production-Programming,  Others 


LEADING  TV  STATION 


HAS  OPENING  FOR 


PROMOTION  DIRECTOR 

This  CBS  affiliated  TV  station  in 
one  of  the  top  ten  Eastern  markets 
in  the  country  has  immediate  open- 
ing for  an  experienced  promotion- 
publicity  manager.  Send  full  de- 
tails first  letter,  including  salary 
requirements.  All  replies  confiden- 
tial. 

BOX  265E,  B»T. 


Situations  Wanted 


Managerial 


ATTENTION! 

Available  Vice  President  &  General 
Manager  for  Radio  and  Television  sta- 
tion. Outstanding  contacts  in  national 
field,  strong  on  sales  &  know-how  in 
production.  Age  37  with  college  educa- 
tion &  professional  theatre  training,  plus 
television.  With  present  firm  as  VP  & 
GM  since  1949.  5kw  network  radio  sta- 
tion and  constructed  UHP  television 
station  in  1953,  actually  constructed  two 
UHF's  in  my  company  in  large  metro- 
politan markets.  Desire  similar  position 
in  larger  market  with  larger  radio  sta- 
tion and  VHF  television.  Also  would 
consider  position  as  VP  &  GM  to  con- 
struct new  VHF  if  in  large  key  market. 
All  replies  in  confidence.  Box  242E,  B»T. 


Situations  Wanted — (Confd) 


FOR  THE  RECORD 


Announcers 


«= 


HILLBILLY  DISC  JOCKEY 

Hillbilly  disc  jockey,  now  employed, 
would  like  to  make  a  change.  ...  I 
have  10  years  experience,  and  can  sell 
your  sponsors'  products.  Presently 
employed  also  with  special  show  that 
will  sell.  Am  drawing  2500  letters  a 
year.  Am  no  slouch,  have  held  same 
sponsor  for  five  years,  SOBER,  wide 
awake,  also  handle  promotions,  etc. 
Married,  two  children.  Offers  under 
$100.00  per  week  will  not  be  answered. 
PREFER  SOUTH.  Box  227E,  B»T. 


SINGING  DISC  JOCKEY 

.   .   .  for   aggressive    Radio-TV   station.  If 
you  want  to  build  the  top  show  in  town, 
let  me  show  you  what  I've  been  doing  for 
5  years,  in  highly  competitive  market. 
Box  233 E,  B*T. 


Television 


Situations  Wanted 


Managerial 


«= 

=s-e= 

==s«e= 

- — f> 

DISC  JOCKEY 

.  .  .  with  national  reputation.    Now  in 
one  of  America's  10  largest  markets.  No   A  . 
^   hyperthyroid  but  friendly,  humorous  pro-  f> 
gramming.    Commercial  voice  on  many 
national  spots.  Versatile,  12  years  back- 
ground radio  and  agency.  5  years  TV.  In 
(I   early  30's,  stable,  civic  minded.  Not  in-  A 
^   terested  in  sinecure,  but  do  want  to  spend  ^ 
more  time  with  my  family  in  pleasant 
community.    Presently    doing   3  hours 
daily  radio,  4  shows  week,  TV.  Interested 
only  in  established  here-to-stay  organiza-  4,i 
if  tion  with  possibility  administrative  work  f> 
now  or  later.  Finest  references  ALL  past 
employers. 

Box  272E,  B«T 


♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 

Mr.  General  Manager 

Do  you  need  an  executive  assistant?  An 
experienced,  capable,  dependable  admin- 
istrator to  take  the  details  and  excess  load 
off  your  back;  a  commercial  manager  who 
will  produce  nationally  and  regionally; 
who  can  build  a  productive  local  sales 
operation.  If  you  do  .  .  .  I'm  your  man. 
Box  216E,  B»T. 
♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ 


3  TOP  TV  EXECUTIVES 
(UHF  and  VHF  Experience) 

1.  A  roll  up  the  sleeve,  hard  hitting  General  Sales 
Manager,  with  proven  record — Loeal-Regional-Na- 
tional  Sales.  Experience  fourteen  years  of  industry 
background. 

2.  TV  Program  Director — production  and  directoral 
Experience  cost-conscious,  untiring  effort,  handled 
network  shows — Six  years  business  know-now. 

3.  Administrator — Comptroller,  network  and  local  know- 
how  to  save.  Twenty-five  years  of  diversified  ex- 
perience. 

Here's  team  to  assure  successful  TV  operation.  No 
need  to  spend  monies  for  consultants. 
Financially  stable  respondents  only  need  inquire.  Pres- 
ently employed  by  one  of  nation's  high  powered  stations. 
Willing  to  make  change. 

Box  266E,  BoT 


(Continued  from  page  110) 

August  4  Decisions 

ACTIONS  ON  MOTIONS 
By  Commissioner  Frieda  B.  Hennock 

Chief  Broadcast  Bureau — Granted  extension  of 
time  to  and  including  July  12  within  which  to 
file  an  opposition  to  appeals  from  an  Examiner's 
ruling  excluding  certain  depositions  filed  by 
WREC  Bcstg.  Service  and  WMPS  Inc.,  applicants 
for  ch.  3  in  Memphis,  Tenn.,  on  June  22  (Dockets 
10761-62)   (Action  of  7/29). 

Portland,  Ore.,  Westinghouse  Radio  Stations 
Inc. — Granted  petition  for  withdrawal  of  its 
petition  for  clarification  of  order  filed  by  them 
on  June  2  in  re  proceeding  for  ch.  8  (Dockets 
9138  et  al.),  and  said  petition  was  dismissed 
(Action  of  7/20). 

For  Sale 

Equipment  Etc. 


RECORD  BARGAIN 

Station  WTXL  has  discontinued  all  West- 
ern, Hillbilly  programs.  Our  entire  78 
RPM  library  of  2,500  records  for  sale. 
Perfect  condition.  $500.00.  FOB,  Spring- 
field, Mass.  Write,  wire  or  Phone  Spring- 
field 9-4768  at  once.  Lawrence  A.  Reilly, 
General  Manager,  WTXL,  W.  Springfield, 
Mass. 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 
6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


Miscellaneous 


I             LABE  B.  MELL  I 

<§>           s              .  .  <§> 

<$>                          Television  <^ 

^                Management — Operations  <^ 

Programming  ^ 

|                           Consultant  | 

<§>           South  Florida  Television  Corp.  <|> 

f  310  95th  St.  Miami  Beach,  Fla.  ♦ 
<§><$><§><§><§><§>  <%>  <§>  <§>  <§><§>  <^  <§•  <§><§>    <§><§><$>  <§><§><§>  <§><§>  <|><e> 


Employment  Service 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive  Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Fraziek 
TV  &  Radio  Management  Consultants 
708  Bond  Bldg.,  Washington  5,  D.  C. 


By  Hearing  Examiner  Herbert  Sharfman 

Evansville,   Ind.,  Evansville  Television  Inc. — 

By  Memorandum  Opinion  and  Order  granted 
petition  for  leave  to  amend  its  application  for 
ch.  7  and  reopen  the  record;  said  amendment  to 
show  certain  changes  resulting  from  death  of 
George  R.  Bayard,  one  of  stock  subscribers,  was 
accepted  and  the  record  thereupon  closed;  par- 
ties may  file  supplemental  proposed  findings  with 
respect  to  the  facts  of  record  affected  by  this 
action  within  five  days  of  the  release  of  this 
Memorandum  Opinion. 

WICU  (TV)  Erie,  Pa.,  Dispatch  Inc. — By  reason 
of  the  issuance  of  the  Commission's  Memorandum 
Opinion  and  Order  of  July  29  ordered  that  the 
Examiner's  ruling  of  July  21  insofar  as  it  directs 
the  parties  to  exchange  memorandum  of  law  by 
Aug.  6,  and  schedules  oral  argument  on  Aug.  9, 
is  rescinded  (Docket  11048). 

By  Hearing  Examiner  Fanney  N.  Litvin 

Issued  by  Order  further  correcting  the  record 
in»  proceeding  re  applications  of  The  Travelers 
Bcstg.  Service  Corp.  and  Hartford  Telecasting 
Co.  for  ch.  3  in  Hartford,  Conn.  (Dockets  8621, 
10699). 

By  Hearing  Examiner  Annie  Neal  Huntting 

Scheduled  a  pre-hearing  conference  for  Aug. 
9  in  re  applications  of  Mercer  Bcstg.  Co.,  Tren- 
ton, N.  J.,  et  al.  (Dockets  10931  et  al.). 

August  4  Applications 

ACCEPTED  FOR  FILING 

Remote  Control 

KGHI  Little  Rock,  Ark.,  KGHI  Bcstg.  Service— 
(BRC-472). 

WQBC  Vicksburg,  Miss.,  Delta  Bcstg.  Co.— 
(BRC-473). 

WMID  Atlantic  City,  N.  J.,  Mid-Atlantic  Bcstg. 
Co.— (BRC-470). 

WDXN  Clarksville,  Tenn.,  Clarksville  Bcstg. 
Co.— (BRC-471). 

Renewal  of  License 

WHIS  Bluefield,  W.  Va.,  Daily  Telegraph  Print- 
ing Co.— (BR-757). 

Application  Returned 

WOND  Pleasantville,  N.  J.,  Pioneer  Bcstrs.  Inc. 

— Voluntary  transfer  of  control  of  licensee  cor- 
poration to  Harlan  G.  Murrelle  and  Associates. 

WINK-TV  Fort  Myers,  Fla.,  Fort  Myers  Bcstg. 
Co.— Mod.  of  CP  (BPCT-875)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  12-11-54. 


AFRS  Stations  Listed 

ARMED  Forces  Radio  Service  broad- 
cast stations  using  more  than  100  w  power 
within  the  region  covered  by  the  North 
American  Regional  Broadcasting  Agree- 
ment now  are  being  listed  by  FCC  in 
NARBA  notifications  to  signatory  na- 
tions. The  AFRS  assignments,  the  Com- 
mission explained,  are  on  the  basis  of 
non-interference  to  any  regular  commer- 
cial station.  The  AFRS  station  would 
cease  operation  if  a  commercial  outlet 
were  granted  on  the  same  channel. 


Top  Network  VIII  -  I  V 

and 

Dominant  AM  Radio  Station 
8I.2JO.OOO.OO 

We  believe  this  is  one  of  the  very  exceptional  AM-TV  opportunities 
in  America.  Both  stations  blanket  and  dominate  a  large  market  of  more 
than  500,000  persons.  The  TV  is  fairly  new  but  operating  in  the  black; 
the  AM  has  a  long  record  of  consistent  profits.  Very  valuable  real  estate 
included.   Liberal  financing. 

Appraisals     •     Negotiations     •  Financing 

BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NSWSPAPBR  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbrook  2-5672 


Broadcasting    »  Telecasting 


August  9,  1954    •    Page  115 


Sweetest  shortAstoryj^^        '  1 


NOVEMBER,  1953  — M  and  M  Can- 
dies, through  their  agency,  Roy  S. 
Durstine,  Inc.,  buys  the  half-hour 
Saturday  morning  kid  show  "Johnny 
Jupiter"  on  WSM-TV. 

APRIL,  1954  (6  mos.  later)— M  and 
M's  business  up  250%  in  this  area, 
with  jobber  orders  up  as  much  as 
600%  in  some  cases. 

Don't  take  our  word  for  it.  Ask 
O.  B.  O'Bryant,  M  and  M's  District 
Representative  here.  Then  steer  your 
clients  with  drooping  sales  and  drag- 
ging inventories  to  Irving  Waugh  or 
any  Petry  man  for  the  full  story  of 
WSM-TV  sales  boosting  potentials. 


NASHVILLE 


Page  116    •    August  9,  1954 


Broadcasting 


Telecasting 


FOR  THE  RECORD 


Station 


Dallas 

TELEVISION 
MARKET 


with 

MAXIMUM 
POWER 

100,000  Watts  Video 
50,000  Watts  Audio 

DALLAS  and 
FORT  WORTH 

Morr  than  a  Million 
uihan  population  in  the 
50-mile  area 

Me*  than  TWO  MILLION 
in  the  100-mile  ni.'a  .  .  . 


TELESTATUS 

August  9,  1954 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
jlar  programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B»T  estimate, 
ptations  in  italics  are  grantees,  not  yet  operating 

ALABAMA 

Birmingham — 

»■  WABT  (13)  NBC,  ABC,  DuM;  Blair;  260,000 
•-WBRC-TV  (6)  CBS;  Katz;  245,090 

WJL.N-TV   (48)  12/10/52— Unknown 
Decaturf — 

#-WMSL-TV  (23)  Walker 
Dothant — 

WTVY  (9)  7/2/54-12/25/54 

»WALA-TV    (10)    ABC,   CBS,   NBC;  Headley- 
Reed:  72.500 

WKAB-TV  (48)  See  footnote  (d)   

The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 

Montgomery —   ■  _ 

•■WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 
mer;  32,400  „     ,  „,„... 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
9/15/54 
Munfordt — 

WEDM  (*7)  6/2/54-Unknown 
Selmat— 

WSLA  (8)  2/24/54-Unknown 


New  Starters 

The  following  tv  stations  are  the  new- 
est to  have  started  regular  operations: 

WPBN-TV  Traverse  City,  Mich.  (ch. 
7),  Aug.  1. 

KXJB-TV  Valley  City,  N.  D.  (ch.  4), 
Aug.  1. 

WKBT  (TV)  La  Crosse,  Wis.  (ch.  8), 
Aug.  1. 


El  Doradot — 
KRBB  (10) 
Fort  Smitht- 

►  KFSA-TV 

18.500 
KNAC-TV 

Hot  Springst 
KTVR  (9) 

Little  Rock— 

►  KARK-TV 
KETV  (23) 

»-  KATV  (7) 
Pine  Blufft— 

►  KATV  (7) 
Texarkana — 

►  KCMC-TV 


ARIZONA 

Mesa  (Phoenix)— 

►  KVAR  (12)  NBC,  DuM;  Avery-Knodel; 

95,300 

Phoenix—   

►  KOOL-TV  (10)  ABC;  Hollingbery;  96,300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  95,300 
KTVK  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Forjoe;  28,031 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  28,031 
Yumat — 

►  KWA  (11)  NBC,  DuM;  Grant;  18,848 
ARKANSAS 

2/24/54-Unknown 

(22)    ABC,    NBC,    DuM;  Pearson; 

(5)  Rambeau;  6/3/54-1/1/55 

1/20/54-Unknown 

(4)  NBC,  DuM;  Petry;  74,851 
10/30/53-Unkn(rwn 
(See  Pine  Bluff) 

ABC,  CBS;  Avery-Knodel;  74,365 

(6)  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield — 

►  KBAK-TV  (29)  ABC,  DuM;  Forjoe;  68.000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Rerkelev  (San  Francisco)— 

►  KQED  (*9) 
Chico— 

►  KHSL-TV  (12)  ABC,  CBS,  NBC.  DuM;  Avery- 

Knodel;  42,220 
Coronat — 
KCOA  (52),  9/16/53-Unknown 

El  Centrot— 
KPrC-TV  (16)  2/10/54-Unknown 

Eurekat — 

>KIEM-TV   (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,800 
FTPono — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO-TV  (47)  ABC,  CBS;  Branham;  123,354 
KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 

Los  Angeles — 
KBIC-TV  (22)  2/10/52-Unknown 

►  KABC-TV  (7)  ABC;  Petry;  1,861,132 

►  KCOP  (13)  Katz;  1,861,132 

►  KHJ-TV  (9)  DuM;  H-R;;  1.861.132 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,861,132 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,861,132 
>-  KTLA    (5)    Raymer;  1,861,132 

*■  KTTV  (11)  Blair;  1,861,132 
-  KTHE  (*28) 
Modestot — 

KTRB-TV  (14)  2 /17 7 '54 -Unknown 
Monterevt — 

*■  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 385,234 

Sacramento — 
KBIE-TV  (46)  6/26/53-Unknown 

»-KCCC-TV  (40)  ABC,  CBS,  NBC.  DuM:  Weed; 
106,500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy    Bcstg.    Co.    (10),    Initial  Decision 
11/6/53 


Salinast — 

»•  KSBW-TV  (8)  ABC,  CBS.  NBC,  DuM;  Holling- 
bery; 492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS.  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

KBAY-TV     (20),    3/11/53-Unknown  (granted 
ST  A  Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  970,180 

►  KPIX  (5)  CBS,  DuM;  Katz;  970,180 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  970,180 

►  KSAN-TV  (32)  McGillvra;  47,000 
San  Josef — 

KQX1  (11)  4/15/54-Unknown 

San  Luis  Obispot — 

►  KVEC-TV  (6)  DuM;  Grant;  67,786 
Santa  Barbara — 

►  KEYT   (3)   ABC,  CBS,  NBC,   DuM;  Holling- 

bery; 453,692 
Stocktont — 

►  KTVU  (36)  NBC;  Hollingbery:  110,000 
KOVR  (13)  Blair;  2/11/54-9/3/54 

Tulare  (Fresno)  — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,    DuM;  Hollingbery; 

46,221 

►  KRDO-TV  (13)  NBC;  McGillvra;  36.000 

Denver — 

►KBTV  (9)  ABC;  Free  &  Peters;  227,882 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS;  Katz;  227,882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (*6),  7/1/53-1954 

Grand  Junctiont — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►  KCSJ-TV  (5)  NBC,  Avery-Knodel;  48,587 
KDZA-TV  (3).  See  footnote  (d) 

CONNECTICUT 

Bridgeport — 

WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72.340 

Hartfordt— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  H-R;  10/21/53-8/15/54 

New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  176.068 

New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  Londont — 

WNLC-TV  (26)  12/31 /52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordt — 

WSTF  (27).  5/27/53-Unknown 
Waterbury— 

►  WATR-TV  (53)  ABC;  Stuart;  140,800 

DELAWARE 

Dover! — 

WHRN  (40),  3/11/53-Unknown 
Wilmington— 

►  WDEL-TV  (12)  NBC.  DuM;  Meeker; 
WILM-TV  (83),  10/14/53-Unknown 


223,029 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


I  393,971  I 


TELEVISION  HOMES 

in  KRLD-TV'S 

EFFECTIVE  COVERAGE 
AREA 

EXCLUSIVE  CBS 
TELEVISION  OUTLET  FOR 
DALLAS-FORT  WORTH 
AREAS 

— This  is  why — ^ 

(krld-tv) 

is  your  best  buy 

Channel^  f  Represented  by 

the  BRANHAM  Company 


Broadcasting 


Telecasting 


August  9,  1954    •    Page  117 


••Jr.-- 

The  Greatest 

Draw  In 
Wichita!. 


Mon.  -  24.9 
Tue.-15.7 
Wed. -25.4 
Thur.-21.6 
Fri.  -  24.9 


17.8  (Amos  &  Andy) 

16.2  (Superman 

10.3  (Kit  Carson 

11.9  (Hopalong  Cass 
5.4  (Range  Rider) 


*Source:  AREH  April  '54. 


Plus  Value  L 


"Bar  16"  had  a  cumula- 
tive rating  of  48.6  for 
the  week  April  8  thru 
April  14! 


Cheyenne,  popular  local  person- 
ality combines  fop  western 
movies  with  his  own  special 
brand  of  yarn-spinning  to  give 
"Bar  16"  a  double  barreled  pull! 

See  PETRY  For  Regional  and 
National  Participations! 


KEDD 

WICHITA  KANSAS 

NBC • ABC 

REPRESENTED  BY 

Edward  Petry  &  Co.,  Inc. 


■FOR  THE  RECORD • 


DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC:  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  628,000 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 
WOOK-TV  (50)  2/24/54-Unknown 

FLORIDA 

Clearwaterf — 

WPGT  (32)  12/2/53-Unknown 
Daytona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling,  107,200  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,000 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC.  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

261,000 

WOBS-TV  (30)  Stars  National;  8/12/53-March 
'55. 
Miami — 

WMIE-TV  (27)  Start  National;  12/2/53-9/30/54 
WTHS-TV  (*2),  11/12/53-Unknown 

►  WTVJ   (4)   ABC,   CBS,  NBC,  DuM;   Free  & 

Peters;  254,700 
W1WFL  (33).  12/9/53-Unknown 

►  WITV  (17)  See  Fort  Lauderdale 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cltyt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  10,250 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  64,000 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC.  CBS,  NBC.  DuM;  Weed; 

81,000 
Tampat — 

Tampa  Times  Co.  (13),  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  Initial  Decision  7/13/53 

West  Palm  Beach — 
WEAT-TV  (12)  Walker;    2/18/54-Nov-.  '54 

►  WIRK-TV  (21)  ABC.  DuM:  Weed;  31,485 
WJNO-TV   (5)    NBC;   Meeker;  11/4/53-8/22/54 

(granted  STA  June  29) 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  391,347 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 

►  WSB-TV  (2)  NBC;  Petry;  413,235 
WQXI-TV  (36),  U/19/53-Summer  '54 

Aueusta — 

►  W.TBF-TV  (6)  ABC,  NBC,  DuM:  Hollingbery; 

100,260 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 
Columbus — 

►  WDAK-TV   (28)   ABC.  NBC,   DuM;  Headley- 

Reed;  64.441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 
Macon — 

►WNEX-TV  (47)  ABC,  NBC;  Branham;  34.662 

►  WMAZ-TV    (13)    ABC,    CBS,    DuM;  Avery- 

Knodel;  75,593 
Romet— 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS.  NBC,  DuM;  Avery- 

Knodel;  46,760 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 
Thomasvillet — 

WCTV  (6),  12/23/53-Unknown 
Valdostat— 

WGOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  34,665 

►  KIDO-TV  (7)  ABC,  NBC.  DuM;  Blair:  33.000 

Idaho  Falls— 

►  KID-TV  (3)  ABC,  CBS.  NBC.  DuM;  Gill-Pema; 

26,500 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellot — 

KISJ  (6)  CBS;  2/26/53-November  '54 

KWIK-TV    (10)    ABC;    Hollingbery;  3/26/53- 
Nov.  '54 
Twin  Fallst— 

KLIX-TV    (11)     ABC;    Hollingbery;  3/19/53 
Sept.  '54 

ILLINOIS 

RellPville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  CBS,  DuM;  Weed;  250,000 
Bloomingtont — 

o-  WBLN  (15)  McGillvra;  113.242 
Champaign — 

>■  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,000 
WTLC  (*12),  11/4/53-Unknown 


Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sin.;  1,840.000 

►  WBKB  (7)  ABC;  Blair;  1,840,000 

►  WGN-TV  (9)  DuM;  Hollingbery:  1,840,000 
WHFC-TV  (26),  1/8/53-Unknown 
WIND-TV  (20),  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840,000 
WOPT  (44)  2/10/54-Unknown 

WTTW  Cll)  11/5/53-Fall  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35.01 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87.00rr~ 
Evanstont — 

WTLE  (32),  8/12/53-Unknown 
Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  30.000 

Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC.  CBS,  NBC,  DuM;  Hea< 

ley-Reed;  152,418 

►  WTVH-TV  (19)  ABC.  DuM;  Petry;  130.000 

Quincyt  (Hannibal,  Mo.)— 

►  WGEM-TV    (10)    ABC,   NBC;  Avery-Knode 

116,000 

►  KHQA-TV  (7)  See  Hannibal,  Mo. 
Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  201,962 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,600 

Rock  Island  (Davenport,  Moline)— 

►  WHBF-TV    (4)    ABC,    CBS,  DuM; 

Knodel;  264,811 


Averj 


Springfield — 

►  WICS  (20)  ABC,  NBC,  DuM;  Young;  81,000 

INDIANA 

Bloomington — 

►  WTTV  (4)   ABC.  CBS.  NBC.  DuM;  Meeke 

549,234  (also  Indianapolis) 

Elkhartt— 

►  WSJV  (52)  ABC,  NBC.  DuM;  H-R;  118.000 
Evansvillet — 

►  WFIE   (62)  ABC,  NBC,  DuM;  Venard;  59,0( 

►  WEHT  (50)  See  Henderson,  Ky. 

Fort  Wayne — 

►  WKJG-TV  (33)  ABC.  CBS,  NBC,  DuM;  Raj 

mer;  93,657 

Anthony  Wayne  Bcstg  Co.   (69),  Initial  D< 
cision  10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  ABC,  CBS,  DuM;  Katz;  662,0( 

►  WISH-TV  (8)  CBS;  Boiling 

►  WTTV  (4)  See  Bloomington 

LaFayettet— 

►  WFAM-TV  (59)  DuM;  Rambeau;  57,650 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM:  Ho 

man.  Walker;  71,300 
Notre  Dame  (South  BendH — 

Michiana  Telecasting  Corp.  (46)  Initial  Dec 
sion  7/27/54 

Princetont — 
WRAY-TV  (52)  See  footnote  (d) 

South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  111,023 
Terre  HauteT — 

►  WTHI-TV  (10)  CBS,  DuM;  Boiling 
Waterloof  (Fort  Wayne) — 

WINT  (15)  4/6/53-9/1/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS.  DuM;  Weed;  240.0< 
Cedar  Rapids — 

►  KCRI-TV  (9)  ABC.  DuM;  Venard;  116.444 

►  WMT-TV  (2)  CBS;  Katz;  234,850 

Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264.811 

Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76.000 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  236.000 
Fort  Dodget — 

»- KQTV  (21)  Pearson;  42.100 

Mason  Citvt— 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  92,412 
Sioux  City — 

KCTV  (36),  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS.  NBC,  DuM:  Katz;  113.2E 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/15/54 

Waterloo — 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reec 

106.230 


Directory  information  is  in  following  order:  ca 
letters,  channel,  network  affiliation,  national  ret 
resentative;  market  set  count  for  operating  st< 
tions;  date  of  grant  and  commencement  targe 
date  for  grantees. 


Page  118    o    August  9,  1954 


Broadcasting 


Telecastin 


KANSAS 

C  Great  Bendt— 

KCKT  (2)  3/3/54-Vnknovm 

Hutchinson — 

KTVH  (12)  ABC.  CBS.  DuM;  H-R;  140.344 

Manhattant — 

KSAC-TV  C8),  7/24/53- Unknown 
Pittsburgt — 

•-KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  63.678 
Topeka — 
KTKA  (42).  U/5/53-Unknown 
>WBW-TV  (13)  ABC.  CBS.  DuM;  Capper  Sis.; 

54,481 

Wichita — 

KAKE-TV  (10)  HolUngbery;  4/1/54-Sept.  '54 

»■  KEDD  (16)  ABC,  NBC;  Petry;  101.292 

KENTUCKY 

Ashland* — 
WPTV  (59)  Petru;  8/14/52-Unknown 

Hendersont  (Evansville.  Ind.) — 
■  WEHT  (50)  CBS;  Meeker;  53,161 

Lexington* — 
WT.AP-TV  (27)  12/3/53-Spe  footnote  'c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 
Louisville — 

WAVE-TV   (3)   ABC,   NBC.   DuM;    NBC  Spot 
Sis.;  369.634 

>■  WHAS-TV  (11)   CBS;  Harrington.  Righter  & 
Parsons    See  footnote  (b). 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-SummeT  '54 
__  Newport! — 

WNOP-TV   (74)  12/24/53-Unknown 

LOUISIANA 

Alexandriat — 
KALB-TV  (5)  Weed;  12/30/53-9/1/54 

Baton  Rouge — 
"Ti»-WAFB-TV  (28)  ABC,  CBS.  NBC,  DuM;  Young; 
49.000 

WBRZ  (2)  HolUngbery;  1/28/54-1/1/55 
Lafayettet — 

KVOL-TV  (10)  9/16/53-Unknown 
KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 
Lake  Chariest — 
,       KPLC-TV  (7)  Weed;  11/12/53-9/1/54 

1  ►  KTAG  (25)  CBS,  ABC.  DuM;  Young;  17.000 
;s,  Monroe — 

""  »•  KNOE-TV   (8)   CBS.   NBC.   ABC,  DuM;  H-R: 
145,700 

KFAZ  (43)  See  footnote  (d) 

New  Orleans — 
WCKG  (26)  GiU-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

fc-WDSU-TV  (6)  ABC.  CBS,  NBC,  DuM;  Blair; 
258.412 

-:    »»WJMR-TV  (61)  ABC,  CBS.  DuM;  McGillvra; 
65.691 

WTLO  (20).  2/26/53-Unknown 
Shreveport — 

KSLA   (12)   ABC.  CBS.  NBC.  DuM:  Raymer; 
49.100 

Shreveport  Tv  Co.  (12)  6/7/54-See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangort  — 

►  WABT-TV  (51  ABC   CBS,  NBC,  DuM;  Holling- 

bery;  71.345 
WTWO  (2)  5/5/54-Vnknovm 

Lewiston — 

WLAM-TV  (17)  DuM;  Everett-McKinney; 
.  ,  20.039 

Polandt— 

WMTW  (8)  ABC,  CBS;  7/8/53- Aug.  '54 
Portland— 

►  WCSH-TV  (6)  NBC;  Weed;  116,627 

►  WGAN-TV  (13)  ABC.  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  44,200 


MARYLAND 

Baltimore — 

►  WAAM   (131  ABC,  DuM;   Harrington,  Righter 

&  Parsons:  552.235 

►  WBAL-TV  (11)  NBC;  Petry;  552.235 
WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAR-TV  (2)  CBS;  Katz;  552,235 
WTLF  (18)   12/9/53-Summer  '54 

Cumberland* — 

WTBO-TV  (17)  11/12/53-Unknown 
Saliaburyt— 

►  WBOC-TV  f  16)  Burn-Smith 


Headley-Reed; 


MASSACHUSETTS 

Adams  fPitt=field  It— 

WMGT  (74)  ABC.  DuM;  Walker;  135.451 


Boston — 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,191,210 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,191,210 
Brocktont — 

WHEF-TV   (62),  7/30/53-Fall  '54 
Cambridge  (Boston)— 

*■  WTAO-TV  (56)  ABC,  DuM;  Everett-McKinney; 

125,000 
Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  136.000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  140,000 

Worcester — 

WAAB-TV  (20)  8/12/53-Aug.  '54 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  54,250 

MICHIGAN 

Ann  Arbor — 

►  WPAG-TV  (20)  DuM;  Everett-McKinney;  19,800 
WUOM-TV  (*26),  U/4/53-Unknown 

Battle  Creek— 

WBCK-TV    (58)    Headley-Reed;  11/20/52-Sum- 

mer  '54 
WBKZ  (64)  see  footnote  (d) 

Bay  City  (Midland,  Saginaw) — 
►-WNEM-TV    (5)    NBC.  DuM; 

289,793 

Cadillact — 

►  WWW  (13)  ABC,  CBS,  DuM;  Weed;  47,699 
Detroit— 

WCIO-TV  (62),  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,407 

►  WWJ-TV  (4)  NBC:  Hollingbery:  1.286.822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,308,200 

WTVS    (*56)    7/14/54-Late  '54 
Booth  Radio  &  Tv  Stations  Inc.  (50)  Initial 
Decision  8/3/54 

East  Lansingt — 

►  WKAR-TV  C60) 
Flint— 

WJRT  (12;  5/12/54-Vnknown 
Grand  Rapids — 

»■  WOOD-TV  (8)  ABC,  CBS.  NBC.  DuM;  Katz; 
444,502 

Peninsular  Broadcasting  Co.   (23)   Initial  De- 
cision 7/30/54 
Kalamazoo— 

WKZO-TV  (3)  ABC.  CBS,  NBC,  DuM;  Avery- 
Knodel;  504,123  ,  , 
Lansing — 

►  WILS-TV  (54)  Venard;  51,000 

►  WJIM-TV  (6)  ABC,  CBS,  NBC;  H-R;  396.102 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegont — 

WTVM(35),  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51),  10/29/53-Unknown 

Traverse  City  t — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC,  DuM;  Pearson:  92,869 
Dulutht  (Superior,  Wis.)— 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  56,500 
WFTV  (38)  See  footnote  (d) 

►  WDSM-TV  (6).    See  Superior,  Wis. 
Hibbingt— 

KHTV  (10),  1/13/54-Unknown 
Minneapolis   (St.  Paul) — 

KEYD-TV  (9)  6/10/54-1/1/55 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  467,300 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  76,648 
St    Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  477,000 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxit— 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbust — 

Birney  Imes  Jr.  (4)  7/28/54-Spring  '55 
Jackson — 

»■  WJTV  (25)  CBS,  DuM;  Katz;  50.224 

►  WLBT  (3)  NBC;  Hollingbery;  87.085 

►  WSLI-TV  (12)  ABC;  Weed;  80,000 
Meridiant — 

WCOC-TV  (30)  See  footnote  (d) 
»■  WTOK-TV  (11)  ABC.  CBS.  NBC,  DuM;  Head- 
ley-Reed; 44.300 

MISSOURI 

Cape  Girardeaut — 

KFVS-TV    (12)    CBS;    Pearson;  10/14/53-Un- 
known 

KGMO-TV  (18),  4/16/53-Vnknown 
Claytont^- 

KFUO-TV  (30),  2/5/53-Unknown 


145 SI  00 


look  at. 


KNOB? 


Yes,  owners  of  145,700  TV  sets  in  Arkansas, 
Louisiana  and  Mississippi  indicate  more  every 
day  that  KNOE-TV  is  considered  their  home 
station.  Our  coverage  area  includes  1,664,000 
people  with  spendable  industrial  and  agri- 
cultural income  of  $1,591,352,000.  As  more 
and  more  industry  moves  South,  there's 
spectacular  growth  in  this  rich  3-state  market, 
and  it's  a  consistent,  sound  growth.  Sched- 
ules on  KNOE-TV  will  help  your  sales  keep 
pace  with  this  spectacular  growth.  Call  us 
or  H-R  Television,  Inc. 

Channel  8-Monroe,  La. 

CBS  —  NBC  —  ABC  —  DUMONT 
Represented   Nationally  by 
H-R  TELEVISION,  Inc. 

Paul  Goldman 

Vice  President  &  Gsn'l  Manager 

A  JAMES  A.  NOE 
STATION 


Broadcasting    •  Telecasting 


August  9,  1954    •    Page  119 


Columbia — 

►  KOMU-TV  (8)  ABC,  CBS.  NBC,  DuM;  H-R; 

49,595 

Festust— 
KACY  (14)  See  footnote  (d) 

Hannibalt  (Quincy,  111.)— 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  117,776 

►  WGEM-TV  (10)  See  Quincy,  111. 

Jefferson  Cityt— 

KRCG  (13)  6/10/54-Unknown 

Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-8/15/54 

Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  402,796 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  402,796 

►  WDAF-TV   (4)   NBC;   Harrington,  Righter  & 

Parsons;  402,796 

Kirksvillef— 

KTVO  (3)  12/16/53-8/16/54 

St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  106,735 

St.  Louis — 

KETC  (*)  5/7/53-Unknown 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis; 

650,360 

►  KSTM-TV  (36)  ABC:  H-R;  215,000 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV    (42),  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVI  (54)  See  Belleville,  111. 

Sedaliat — 

►  KDRO-TV  (6)  Pearson 
Springfield— 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  48,456 

►  KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 

MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 

Buttet— 

►  KOPR-TV  (4)  CBS.  ABC:  Hollingbery;  7,000 

►  KXLF-TV  (6).    No  estimate  given. 

Great  Fallst— 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headley-Reed: 

11,000 

Missoulat — 

►  KGVO-TV  (13)  ABC.  CBS,  DuM;  Gill-Perna; 

10,000 

NEBRASKA 

Holdrege  (Kearney)— 

►  KHOL-TV  (13)  CBS,  DuM;  Meeker;  38,853 
Lincoln — 

KFOR-TV  (10)  See  footnote  (d) 

►  KOLN-TV  (12)  ABC,  CBS,  DuM;  Avery-Kno- 

del;  94,150 

Omaha — 

►  KMTV  (3)  ABC,  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  DuM,  NBC;  Blair;  246,909 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 

Las  Vegast — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

14,925 

Reno — 

►  KZTV   (8)   ABC,  CBS,  NBC,  DuM;  Pearson; 

15,428 


■FOR  THE  RECORD- 


1-2  stiles  punch 


WESTERN  MONTANA 


GILL-PERNA,  reps. 


MISSOULA,  MONTANA 


NEW  HAMPSHIRE 

Keenet — 
WKNE-TV  (45),  4/22/53-Vnknown 

Manchestert — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 
Mt.  Washington! — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

WRTV  (58)  107,000 
Atlantic  City— 

WFPG-TV  (46)  See  footnote  (d) 
WOCN  (52),  1/8/53-Unknown 

Camdent — 
WKDN-TV  (17),  1/28/54-Unknown 

Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 

New  Brunswickf — 

WTLV  (*19),  12/4/52-Vnknown 

NEW  MEXICO 

Albuquerquef — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 

Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker; 

22,418 

NEW  YORK 

Albany  (Schenectady,  Troy)  — 
WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV    (41)    ABC,    CBS,    DuM;  Boiling 

95,877 

WTVZ   (*17),  7/24/52-Unknown 
Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS,  NBC,  DuM.  Boi- 

ling; 292,220 
WQTV  (*46),  8/14/52-Unknown 

Bloomingdalet  (Lake  Placid) — 
WIRI  (5)  12/2/53-10/1/54 

Buffalo— 

►  WBEN-TV  (4)   ABC,  CBS,  DuM;  Harrington 

Righter  &  Parsons;  410,201.    See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC.  DuM;  H-R; 

150.000 

WGR-TV    (2)    NBC;    Headley-Reed;  4/7/54- 
8/14/54 

WTVF  (*23)  7/24/52-Unknown 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-9/26/54 

Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE   (24)  ABC,  CBS,  NBC,  DuM;  Forjoe; 

31,500 

Ithacat — 

WHCU-TV  (20)  CBS;  1/8/53-November  '54 
WIET   (*14),  1/8/53-Unknown 

Kingston — 

►  WKNY-TV  (66)  ABC,  CBS,  NBC,  DuM;  Meeker 

9,600 

New  York — 

►  WABC-TV  (7)  ABC;  Petry;  4,180,000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,180,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180,000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4,180,000 

►  WPIX  (11)  Free  &  Peters;  4,180,000 

►  WA  TV  (13)  See  Newark,  N.  J. 
WGTV  C25).  8/14/52-Unknorvn 
WNYC-TV  (31)  5/12/54-Unknown 

Rochester — 

WCBF-TV    (15).  6/10/53-Unknown 

►  WHAM-TV  (5)  NBC;  Hollingbery;  252,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney ; 

210,000 

WRNY-TV  (27),  4/2/53-Unknown 
WROH  C21).  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 

Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC.  CBS,  NBC,  DuM;  NBC  Spot 

Sis.;  371,000 

►  WTRI  (35)  CBS;  Headley-Reed;  93,515 
Syracuse— 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV   C43).  9/1 8 /52-Vnknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  344,242 

Utica — 

WFRB  (19),  7/1/53-Unknown 

*■  WKTV    (13)  ABC,   CBS,   NBC,  DuM;  Cooke. 
143,000 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


NORTH  CAROLINA 

Ashevillef — 

►  WISE-TV  (62)  ABC,  CBS,  NBC,  DuM;  Boiling: 

29,950 

WLOS-TV   (13)   ABC,  DuM;  Venard;  12/9/53- 
8/28/54 
Chapel  Hillt— 

WUNC-TV  (*4),  9/30/53-September  '54 
Charlotte— 

►  WAYS-TV    (36)    ABC,    NBC,    DuM;  Boiling; 

51,249 

►  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis.; 

407,222 

Durhamt — 

WTVD  (11)  NBC;  Headley-Reed;  1/21/54-Sept. 

'54 

Fayettevillet — 
WFLB-TV  (18)  4/13/54-Vnknovm 

Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro— 

WCOG-TV    (57)    ABC;    Boiling;  11/20/52-Vn- 
known 

►  WFMY-TV  (2)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  233,474 

Greenville — 

►  WNCT  (9)  ABC,  CBS,  NBC,  DuM;  Pearson; 

63,676 
Raleigh — 

►WNAO-TV  (28)  ABC.  CBS,  NBC,  DuM;  Avery- 
Knodel;  71,300 
Wilmington  t— t 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  31,076 
WTHT  (3)  2/17/54- Aug.  '54 

Winston -Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  218.599 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  57,300 


NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV  (5)  CBS,  NBC.  DuM;  Blair;  6.12E 
Fargot— 

►  WDAY-TV  (6)  ABC,  CBS,  NBC.  DuM;  Free  & 

Peters;  42,260 
Grand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 

Minott — 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed 

22,680 
Vallev  Citv+— 

►  KXJB-TV  (4)  . CBS;  Weed 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  148,710 
Ashtabulat — 

►  WICA-TV  (15)  20.000 

Cincinnati — 

►  WCET  (*48) 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,000 

►  WKRC-TV  (12)  CBS;  Katz;  525,000 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-October  '54 

Cleveland — 

WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,039,216 

►  WNBK  (3)  NBC;  NBC  Spot  Sis;  1,045,000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus^ — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV    (*34),  4/22/53-Vnknown 

►  WTVN-TV  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
KlynaT — 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (35)  Weed;  12/4/52-Summer  '54 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 
Mansfieldt  — 

WTVG  (36)  6/3/54-Unknown 
Massillont— 

W MAC-TV  (23)  Petry;  9/4/52-Unknovm 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo— 

»- WSPD-TV  (13)  ABC,  CBS,  NBC,  DuM;  Katz 

286,382 


,33C 


Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  80,850 

►  WKBN-TV    (27)    ABC.    CBS,    DuM;  Raymer 

131,838 

Zanesville — 

»-  WTTTZ-TV   (50)   ABC.  CBS,  NBC.  DuM;  Pear 

son;  35,306 


Page  120    •    August  9,  1954 


Broadcasting 


Telecastin 


OKLAHOMA 

kdat— 

^  (f-KTEN  (10)  ABC;  Venard;  175,632 

\rdmoret — 
KVSO-TV  (12)  5/12/54-Vnknown 

pnidt— 

••  KGEO-TV  (5)  ABC;  Pearson 
^awtont— 

►  KSWO-TV  (7)  DuM;  Everett-McKinney;  52,348 

Miamit — 
KM1V  (58),  4/22/53-Unknown 

Muskogeet —  -■■ 
'    KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54- 
9/1/54 

Oklahoma  City — 

►  KMPT  (19)  DuM;  Boiling:  98.267 
•-KTVQ  (25)  ABC,  NBC;  H-R;  121,774 

•■  KWTV  (9)  CBS,  DuM:  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
KETA  (*13)  12/2/53-Unknown 

Tulsa — 

p-  KCEB  (23)  NBC,  DuM;  Boiling;  98,513 
••  KOTV  (6)  ABC,  CBS,  NBC.  DuM;  Petry:  229,100 
KSPG  (17)  2/4/54-Unknown 
KVOO-TV  (2)  7/8/54-Unknown 
Oklahoma  Educational  Tv  Authority  (*11). 
7/21/54-Unknown 

OREGON 

Eugene — 

*-KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

24,000 
>ledford— 

•-KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 
20,900 

Portland — 

KOIN-TV  (6)  ABC.  CBS;  Avery-Knodel;  182,283 
KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 
179,546 

Oregon  Tv  Inc.  (12)  ABC;  Hollingbery;  7/22/54- 
Unknown 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 

Salemt— 
KSLM-TV  (3),  9/30/53-Unknown 


1 


PENNSYLVANIA 

t  Allen  town  t — 

WFMZ-TV    (67)    Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53— Unknown 
Altoona — 

»■  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

428,774 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker,  76,492 
Chambersburgt — 

WCHA-TV  (46)  See  Footnote  (d) 

Easton — 

♦►WGLV  (57)  ABC,  DuM;  Headley-Reed;  75.410 

Erie— 

►  WICU  (12)  ABC.  NBC,  DuM;  Petry;  208.500 

►  WSEE  (35)  CBS;  Avery-Knodel;  26,269 
WLEU-TV  (66)  12/31/53-Vnknovm 

Harrisburg — 

WCMB-TV    (27)    Cooke;  7/24/53-8/15/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  NBC;  Headley-Reed;  166,423 

Hazletont — 
WAZL-TV  (63;  Meeker;  12/18/52-Vnknown 

Johnstown — 

k  WARD-TV  (56)  Weed 

►  WJ  AC-TV  (6)  CBS,  NBC,  DuM;  Katz;  773,494 
Lancaster — 

►  WGAL-TV    (8)    CBS,    NBC,    DuM;  Meeker; 

554  914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 

Lebanont — 

WLBR-TV  (15)  Burn-Smith;  170,700 

New  Castlet— 

►  WKST-TV     (45)     DuM;  Everett-McKinney; 

139,578 
Philadelphia— 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,843,213 
fc-WFEL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 

WIBG-TV  (23),  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,780,046 
Pittsburgh— 

►  WDTV  (2)  ABC,  CBS,  NBC,  DuM;  DuM  Spot 

Sis.;  1,119,210 

►  WENS  (16)  ABC,  CBS;  Petry:  307,149 
WKJF-TV  (53;  See  footnote  (d) 
WQED  C13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
jjM  Reading— 

►WEEU-TV    (33)    ABC.    NBC;  Headley-Reed: 

95,000 

►-WHUM-TV  (61)  CBS;  H-R;  175,000 
Scranton- 


■  WARM- TV  (16)  ABC;  Hollingbery;  160,000 


WGBI-TV  (22)    CBS;    Blair;  165,000 

»-WTVU  (73)  Everett-McKinney:  150.424 
Sharont — 

WSHA  (39)  1/27/54-Unknown 


Wilkes-Barre— 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  163,000 
»■  WILK-TV    (34)    ABC.    DuM;  Avery-Knodel; 

175,000 

Williamsportt — 
WRAK-TV    (36)    Everett-McKinney;  11/13/52- 
Summer  '54 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 

►  WSBA-TV  (43)  ABC;  Young;  85,000 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1.120,- 

925 

►  WNET  (16)  ABC.  CBS,  DuM;  Raymer;  41,790 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  48,300 
Camdent — 

WACA-TV  (15)  6/3/53-Unknown 
Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free    &  Peters; 

113.048 

WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/26/54 
Columbia — 

►  WCOS-TV  (25)  ABC;  Headlev-Reed:  57,700 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  107,450 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,001 

Florencet — 

WBTW  (8)  CBS;  11/25/53-9/26/54 
Greenville— 

►  WFBC-TV  (4)  NBC;  Weed;  277,662 
fWGVL  (23)  ABC,  DuM;  H-R;  75,300 

Spartanburgt — 
WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Fall  '54 

SOUTH  DAKOTA 

Rapid  Cityt— 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst— 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 


79,172 


TENNESSEE 


Katz;  8/5/53-8/6/54 


Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  90,000 

Mountain  City   Tv   Inc.    (3)    Initial  Decision 
7/5/54 

Jacksont — 

WDXI-TV  (7)  Burn-Smith;  12/2/53- Aug.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 

Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  81,296 

►  WTSK  (26)  CBS,  DuM;  Pearson;  77,200 

Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  285,737 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  285,737 

Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  191,810 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  191,810 

Old  Hickory  (Nashville)  — 
WL  AC-TV     (5)  CBS; 
(granted  STA  July  6) 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  34,803 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS:  Branham;  52,061 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  52,061 
KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

80,081 

Beaumontt — 

►KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  28,108 
KTRM-TV  (6)  Initial  Decision  7/22/53 

Big  Springt— 

KBST-TV  (4)  7/22/54-Unknown 
Corpus  Christit — 

►  KVDO-TV  (22)  NBC;  Young;  13,950 
KTLG  (43)  1 2/9/ 53-Un known 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 
KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/ 53 -Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  393.971 

►  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry;  398,000 


A  NEW  VHF 


MNKAIR  SEPTEMBER  18, 1954 


WLOS-TV 

CHANNEL  13-Ashevilfe,N.C. 

Serving  198,830  TV  Families 
in  an  area  of  2,058,000  people 


Covering  Four  Rich  Piedmont  States 
with  Effective  Buying  Income  of 

$2,411,466,000** 


170,000  Watts  Video— Highest  Antenna 
in  the  South— 6089  feet  above  sea  level 
(FCC  Maximum  at  this  elevation  above  terrain) 

'A.  C.  Nielsen  Co.  Report  U.  S.  Television  Ownership  by  Counties 

as  ol  November  1, 1953 
*  'Sales  Management  Survey  of  Bu\ing  Power,  May  10, 1954 


WLOSITV 

CHANNEL  13     fcJ     ASHEVILLE,  N.  C. 


iresented  Nationally  b; 
Venard,  Rintoul  and  McConnell,  Inc. 
New  York  City,  N.Y. 


Southeastern  Representative 
James  S.  Ayres  Company 
Atlanta,  Ga. 


*Ashe«lte 


B 


ROADCASTING 


Telecasting 


MT.  PISGAH 

y  ^  •  Spartanburg 

Greenville  • 


August  9,  1954    •    Page  121 


mm.-. 


am 


CBS  &  DUMONT  TELEVISION 


K  DUB-TV 

LUBBOCK,  TEXAS 


PRES.  &  GEN.  MGR.:  W.  D.  "DUB"  ROGERS 
NATL.    SALES    MGR.:    GEORGE  COLLIE 


FOR  THE  RECORD 


NBC,  Pearson;  57,394 
DuM;  Avery-Knodel; 


El  Paso — 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

53.684 

►  KTSM-TV  (9)  NBC;  Hollingbery;  41,229 
KELP-TV  (13)  Forjoe;  3/lS/S4-Sept.  '54 

Ft.  Worth— 

►  WBAP-TV   (5)    ABC,   NBC;    Free   &  Peters; 

378,650 

Galveston — 

*-  KGUL-TV  (11)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 
300,000 

Harlingent  (Brownsville.  McAllen.  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  37,280 

Houston — 
KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  353,000 
KTLK  (13)  2/23/54-Vnknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (»8)  281,500 
KXYZ-TV  (29)  0/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  23,076 
Lubbock — 

►  KCBD-TV    (11)  ABC, 

►  KDUB-TV    (13)  CBS, 

57  394 

KFYO-TV  (5)  Katz:  5/7/53-Unknouin 
Midland — 

►  KMTD-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

35,350 

San  Angelo — 

►  KTXL-TV  (8)  CBS:  Venard;  28,035 
San  Antonio— 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  200,702 

►  WOAI-TV  (4)  NBC;  Petry;  200,702 
KCOR-TV  (41)  O'Conntll;  5/12/54-11/1/54 

Sweetwatert — 
KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 

Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  82,897 
Texarkana  (also  Texarkana,  Ark.)— 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81.124 

Tylert— 

►  KETX  (19)  CBS.  NBC,  DuM;  Pearson;  28,405 

KLTV  (7)  1/27/54-Fall  '54 

Victoriat — 
KNAL  (19)  Best;  3/26/53-Vnknovm 

Wacot— 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  40,525 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  37,280 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  67.003 

►  KWFT-TV  (6)  CBS.  DuM;  Blair;  85.300 

UTAH 

Provot — 
KOVO-TV  (11)  12/2/53-Unknown 

Salt  Lake  City— 

►  KSL-TV  (5)  ABC.  CBS,  DuM;  CBS  Spot  Sis.; 

163,200 

►  KTVT  (4)  NBC;  Blair;  163.200 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-8/15/54 

VERMONT 

Montpeliert — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/15/54 

VIRGINIA 

Danvillet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk)— 

►  WVEC-TV  (15)  NBC;  Rambeau;  100,300 
Harrisonburgt — 

►  WSVA-TV  (3)  ABC,  CBS.  NBC.  DuM;  Devney; 

85,304 

Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS.  DuM;  Hollingbery; 

113.440 

Newport  News — 

►  WACH-TV  (33)  Avery-Knodel 

Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  325,987 
WTOV-TV  (27)  ABC,  DuM;  Forjoe:  105,200 

►  WVEC-TV  (15)  See  Hampton 

Petersburgt — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Richmond — 
WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  455,154 


Page  122    •    August  9,  1954 


Roanoke — 

*~  WSLS-TV  (10)  ABC,  CBS.  NBC;  Avery-Knod 

264,645 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  68,216 
Seattle — 

►  KING-TV  (5)  ABC;  Blair;  358,600 

►  KOMO-TV  (4)  NBC;  Hollingbery;  358,600 
KCTS  (»9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 

Spokane — 

►  KHQ-TV  (6)  ABC,  NBC;  Katz;  78,030 

►  KXLY-TV    (4)    CBS,    DuM;  Avery-Knod 

76,679 

Louis  Wasmer  (2)  3/18/54-10/1/54 
Tacoma — 

*•  KMO-TV  (3)  Branham:  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  358,600 

Vancouvert — 

(CVAN-TV  (21)  Boiling;  9/25/53-Vnknown 
Yakima — 

►  KIMA-TV  (29)  ABC.  CBS.  NBC,  DuM;  Wee 

25,056 

WEST  VIRGINIA 

Charleston! — 

►  WKNA-TV  (49)  ABC;  Weed;  40,100 
WCHS-TV  (8)  CBS,  DuM;  Branham;  2/11/5 

8/12/54  (granted  STA  June  17) 

Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 
Fairmontt — 

►  WJPB-TV  (35)  ABC,  NBC.  DuM;  Gill-Pern 

34,500 

Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  432,2 
Greater  Huntinpton  Radio   Corp.   (13)  Init< 

Decision  7/30/54 

Oak  Hill  (Beckley)t— 

WOAY-TV  (4)  6/2/54-Vnknown 
Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknoum 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281.8 

WISCONSIN 

Eau  Clairet— 

►  WEATJ-TV  (13)  ABC.  NBC,  DuM;  HoUingber 

55,700 

Green  Bay — 

►  WEAY-TV  (2)  ABC.  CBS.  NBC.  DuM;  Wee 

195.670 

WFRV-TV  (5)  3/10/54-Unknovm 

La  Crossef — 

►  WKBT  (8)  CBS,  NBC,  DuM;  Raymer 
WTLB  (38)  12/16/53-Unknoum 

Madison — 

►  WHA-TV  (»21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  52,500- 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  55,5 
Badger    Television    Co.    (3)    Initial  Decisis 

7/31/54 

Marinettet  (Green  Bay) — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/5 

9/12/54 

Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  365,750 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  323,0 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harringto 

Righter  &  Parsons;  681,953 
WTVW  (12)  6/11/54-Unknown 

Neenaht — 

►  WNAM-TV  (42)  ABC;  George  Clark 
Superiort  (Duluth,  Minn.) — 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  57,3 
>■  KDAL-TV  (3).  See  Duluth,  Minn. 

Wausaut — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  Meeker;  5/12/54-Sept.  '54 

WYOMING 

Cheyennet — 

►  KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 46,100 

ALASKA 

Anchoraget — 

►  KFIA  (2)  ABC,  CBS;  Weed:  9,000 

>■  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 

Fairbankst — 

KFIF  (2)  ABC,  CBS;  7/1/53- Unknown 

HAWAII 

Honolulut — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  57,000 
►KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  56.000 

►  KULA-TV    (4)    ABC;    Headley-Reed;  58,0(| 

Broadcasting   •  Telecastin; 


■*:<  an 


PUERTO  KICO 

Juant — 

WAPA-TV  (4)   ABC,  NBC,  DuM;  Caribbean 
Networks 

WKAQ-TV  (2)  CBS;  Inter- American:  30.000 
CANADA 

[amiltont— 
•CHCH-TV  (10) 

litchenert — 

i-CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy, 
Weed;  50,000 

.ondont — 

j-CFPL-TV  (10)  CBS;  All-Canada,  Weed;  65,000 
lontreal — 

-  CBFT  (2)  201,433 
•  CBMT  (6)  201,433 

Ottawa — 

►  CBOT  (4)  10,100 

Juebec  Cityf — 

-  CFCM-TV  (4) 


St.  John,  N.  B.— 
U/5  «•  CHSJ-TV  (4)  CBS 

Judburyt — 

-  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 
da, Weed;  7,822 
7.326 

Toronto— 
CBLT  (9)  222.500 


.'anc  .■  ■ 
*  CBUT  (2)  CBS 

Winnipegt— 
••  CBWT 


MEXICO 


8  Juarezf  (El  Paso.  Tex.) — 

••XEJ-TV  (5)  National  Time  Sales;  20,000 
(Spanish-family  owned). 

Tijuanat  (San  Diego) — 


■XETV  (6)  Weed;  241,000 


.Total  stations  on  air  in  U.  S.  and  possessions: 
390;  total  cities  with  stations  on  air:  264.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 

that  are  operating.    Total  sets  in  use  31,682,451. 

*  Indicates  educational  stations. 

-t  Cities  NOT  Interconnected  with  AT&T. 

(a)  Figure  does  not  include  325,748  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
:    WHAS-TV  Louisville,  Ky.    Last  report  was  205,- 

544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
;  construction  of  WLAP-TV  has  been  temporarily 

suspended  [B«T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 

operations,  but  have  not  turned  in  CP's:  WKAB- 
TV  Mobile,  Ala.;  KBID-TV  Fresno,  Calif.;  KDZA- 
XV  Pueblo,  Colo.;  WRAY-TV  Princeton,  Ind.; 
WKLO-TV  Louisville,  Ky.;  KFAZ  (TV)  Monroe, 
La.;  WBKZ  (TV)  Battle  Creek,  Mich.;  WFTV 
(TV)  Duluth,  Minn.;  WCOC-TV  Meridian,  Miss.; 
KACY  (TV)  Festus,  Mo.;  KFOR-TV  Lincoln,  Neb.; 
WFPG-TV  Atlantic  City,  N.  J.;  WECT  (TV)  EI- 
mira,  N.  Y.;  WIFE  (TV)  Dayton,  Ohio;  WCHA- 
TV  Chambersburg,  Pa.;  WKJF-TV  Pittsburgh, 
Pa.;  KNUZ-TV  Houston,  Tex. 

(e)  Shreveport  Tv  Co.  has  received  final  grant 
for  ch.  12,  but  has  not,  as  yet,  assumed  operation 
of  KSLA  (TV),  licensed  by  the  Interim  Tv  Corp. 


HOWARD  E.  STARK 


bo  east  »*~  5^*7 

NEW  fORK  »•  N-  V 


UOORAOO 


UPCOMING 


AUGUST 

Aug.  9  (week  of):  International  Alliance  of 
Theatrical  Stage  Employes,  Netherlands  Plaza 
Hotel,  Cincinnati. 

Aug.  9-10:  BMI  tv  clinic,  Hotel  Statler,  Los  An- 
•  geles. 

Aug.  21:  Oklahoma  chapter,  American  Women 
in  Radio  &  Tv,  Hotel  Tulsa,  Tulsa. 

Aug.  21-22:  Arkansas  Broadcasters  Assn.,  Velda 
Rose  Courts,  Hot  Springs. 

Aug.  22-24:  Georgia  Assn.  of  Broadcasters,  King 
&  Prince  Hotel,  St.  Simons  Island. 

Aug.  23:  Missouri  Broadcasters  Assn.,  Sedalia. 

Aug.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
summer  conference,  New  York. 

Aug.  25-27:  Western  Electronic  Show  &  Con- 
vention, Ambassador  Hotel,  Los  Angeles. 

Aug.  26:  Joint  meeting,  Los  Angeles-San  Fran- 
cisco chapters,  West  Coast  Electronics  Mfrs. 
Assn.,  Statler  Hotel,  Los  Angeles. 

Aug.  27-28:  West  Virginia  Assn.  of  Broadcasters, 
The  Greenbrier,  White  Sulphur  Springs. 

Aug.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
Hotel,  Atlanta,  Ga. 

Aug.  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake  Lodge,  Big  Fork. 

Aug.  30-Sept.  4:  11th  International  Workshop  In 
Audio- Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

SPECIAL  LISTINGS 

BAB  Clinics 


Aug. 

9: 

Milwaukee,  Wis. 

Aug. 

10: 

Chicago,  111. 

Aug. 

12: 

Los  Angeles,  Calif. 

Aug. 

13: 

San  Francisco,  Calif. 

Aug. 

16: 

Portland,  Ore. 

Aug. 

17: 

Seattle,  Wash. 

Aug. 

19: 

Montana 

Aug. 

20: 

Boise.  Idaho. 

Aug. 

23: 

Salt  Lake  City,  Utah 

Aug. 

24: 

Denver,  Colo. 

Aug. 

26: 

Albuquerque,  N.  M. 

Aug. 

27: 

Wichita,  Kan. 

Aug. 

30: 

St.  Louis,  Mo. 

Aug. 

31: 

Indianapolis,  Ind. 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 
Placid,  N.  Y. 

Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 
Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Ho- 
tel, Detroit. 

Oct.   7-8:  NARTB   Dist.   10,  Fontenelle  Hotel, 

Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel. 
Spokane. 

Oct.  21-22:  NARTB  Dist.  15,  Clift  Hotel,  San 
Francisco. 

Oct.  25-26:  NARTB  Dist.  16,  Camelback  Inn. 
Phoenix,  Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel, 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


for  a 

BIG  selling 
Job-use  the 


BIGV 


station 


WTRF-TV 


in  the  Wheeling 


.market... 


r 


IN  POWER 


operating  with  316,000  watts, 
channel  7,  the  most  powerful 
TV  station  In  W.  Va.,  South- 
western Penn.  and  Eastern  Ohio. 


N  PROMOTION 


WTRF-TV  program  schedules 
are  published  regularly  in  more 
than  55  newspapers,  including 
3  daily  and  2  Sunday  Pittsburgh 
papers.  Consistent  promotion 
for  all  clients  has  won  for 
WTRF-TV  top  prizes  for  out- 
standing efforts. 


/PUBLIC  PREFERENCE 

Latest  Telepulse  survey  in  6 
counties  adjacent  to  Wheeling 
gives  WTRF-TV  1st  25  most 
popular  one-a-week  shows  and 
1st  15  most  popular  multi-week- 
ly shows — plus  audience  pref- 
erence in  every  time  category. 

WTRF-TV 

NBC  Primary  •  ABC  Supplementary 

represented  by  Hollingberv 
Robt.  Ferguson     •     VP  S.~G?n.  Mgr. 
Phone  Wheeling  1177 
Radio  Affiliates  WTRr  &  V/TRF-FM 

KwVvV...:,'-.  l-J-.-'tll:^;.:.::  ,-.„:■': ..;  ■-. ^-.'tjrUi 


m  Broadcasting 


Telecasting 


August  9,  1954    •    Page  123 


 editorials  

Free  Film  Boomerang 

THE  abundance  of  "free"  films  now  available  to  television  may 
be  simplifying  programming  for  stations  without  much  money 
or  imagination,  but  it  also  is  creating  a  serious  problem  with  which 
these  and  all  other  stations  must  eventually  deal. 

The  "free"  films  are  mostly  produced  to  obtain  television  pub- 
licity without  paying  television  advertising  rates.  While  some  may 
avoid  a  direct  commercial  approach,  they  all  are  made  with  the 
intention  of  exploiting  a  product  or  a  service.  By  whatever  name 
they  are  called — publicity,  public  relations,  public  information — 
they  are  designed  to  advance  the  interests  of  whatever  organiza- 
tion pays  the  production  bills. 

The  question  which  all  telecasters  must  begin  to  consider  is 
whether  an  organization  which  is  willing  to  pay  for  the  production 
of  a  film  should  not  also  be  asked  to  pay  for  the  time  in  which  it 
is  telecast.  Or,  put  another  way,  why  should  a  television  station 
give  its  time  to  an  organization  which  is  plainly  seeking  commer- 
cial gain? 

To  be  sure,  those  stations  which  have  a  limited  program  supply 
have  gratefully  accepted  "free"  films  as  schedule  fillers.  As  a 
temporary  measure  to  bolster  programming,  the  use  of  such  films 
may  be  understandable.  But  it  cannot  provide  anything  but  trouble 
for  the  long  haul. 

The  more  such  films  that  stations  use,  the  more  will  be  produced. 
The  more  such  films  that  are  produced,  the  more  advertising  money 
will  be  diverted  to  their  production.  The  inevitable  consequence 
of  such  a  process  will  be  a  diminution  of  total  advertising  funds 
available  for  conventional  timebuying. 

Bricker  Throws  the  Brick-Bat 

IT'S  GOING  to  be  a  busy  five  months  ahead  for  all  manner  of 
folks  in  broadcasting — private  as  well  as  government. 
While  Congress  hibernates  and  electioneers  during  the  balance 
of  1954,  the  staff  of  the  Senate  Interstate  &  Foreign  Commerce 
Committee,  probably  to  be  headed  by  former  FCC  Comr.  Robert 
F.  Jones  as  chief  Republican  counsel,  is  going  to  undertake  what 
ostensibly  is  to  be  an  investigation  of  the  networks,  in  pursuance 
of  the  Bricker  Bill  (S  3456).  But,  the  odds  are  it  will  become  a 
full-dress  inquiry  of  the  FCC,  manufacturers,  group  owners,  clear 
channels,  commentators,  and  "editorializing,"  with  the  networks 
only  one  facet  of  the  inquisition. 

It  is  evident  that  Sen.  Bricker,  of  Ohio,  as  chairman  of  the  full 
committee,  is  bent  upon  pre-empting  most  of  the  job  previously 
delegated  to  the  communications  subcommittee  headed  by  Sen. 
Charles  Potter,  of  Michigan,  a  first-termer  who  seemed  to  be  making 
better-than-expected  progress  in  coping  with  the  practically  in- 
solvable  economic  quandary  in  which  uhf  stations  found  them- 
selves. 

Whatever  the  cause,  it  remains  our  opinion  that  this  is  no  time 
for  a  fishing  expedition  into  the  whole  area  of  broadcast  operations 
and  regulation.  Sen.  Bricker  has  stated  [B*T,  Aug.  2]  that  the 
committee  staff  will  function  during  the  recess  and  report  to  the 
committee  next  January.  He  said  he  isn't  committed  to  the  regula- 
tion of  radio  and  television  networks  and,  pending  the  study,  doesn't 
know  whether  regulation  will  be  necessary. 

The  obvious  conclusion  must  be  that,  under  the  direction  of  Mr. 
Jones,  the  investigation  will  have  been  conducted  in  private  by  the 
time  the  staff  is  ready  to  report.  Mr.  Jones,  as  a  member  of  the 
FCC  from  1947  until  1952,  found  plenty  of  fault  with  the  net- 
works, group  owners,  clear  channel  operators,  and  was  the  lone 
full-tilt  dissenter  to  the  final  television  allocations  report. 

Small  wonder,  then,  that  there  was  opposition  to  his  appoint- 
ment, not  only  by  the  networks,  but  by  many  other  entities.  They 
feel  he  has  made  up  his  mind  on  many  of  the  matters  that  will 
come  within  the  purview  of  his  investigative  assignment. 

Perhaps  because  of  this  expressed  opposition,  Mr.  Jones,  if  ap- 

Page  124    *    August  9,  1954 


Drawn  for  Broadcasting  •  Telecasting  by  Sid  Hi: 
"You've  shot  this  entire  series  of  baby  food  commercials  without  weddin 
rings  on  the  mothers'  hands!" 


pointed,  as  is  now  confidently  expected,  will  treat  his  new  assign 
ment  with  objectivity.  If  he  indulges  in  "overboard  boy"  tactics,  hi 
impersonal  approach  will  be  challenged  and  his  effectiveness  de 
stroyed. 

As  chairman,  it  is  Mr.  Bricker's  prerogative  to  name  counsel 
of  his  own  selection.  The  Democratic  minority  sought  and  ob 
tained  authority  to  appoint  its  own  co-counsel.  In  the  words  of  Sen 
Edwin  C.  Johnson,  of  Colorado,  the  ranking  minority  member,  th 
new  counsel  will  be  named  if  needed  to  "offset"  Mr.  Jones. 

This  has  the  appearance  of  an  inquiry  along  partisan  lines.  If  i. 
develops  into  an  imbroglio,  with  party  against  party,  then  al 
broadcasting  and  the  FCC  will  be  caught  in  the  middle. 

We  regret  this  turn  of  events  because  we  think  no  good  cat; 
come  of  it.  But  since  the  deed  is  done,  it  is  to  be  hoped  that  th 
preliminary  investigation  will  be  held  within  reasonable  bounds; 

We  are  not  optimistic.  Already  there  are  signs  that  the  origina 
intent  of  the  Bricker  Bill — study  of  the  networks  — is  to  be  exceeded 
Mr.  Bricker  now  indicates  "all  phases"  of  tv  will  be  covered,  and  i 
infers  that  counsel  will  lead  the  way. 

Thus,  even  those  few  affirmative  steps  indicated  by  the  Potte 
subcommittee  for  immediate  relief  of  uhf  may  go  by  the  boards 
The  staff  study  presumably  will  take  precedence  over  all  else. 

Acting  Acting  Chairman 

BEWILDERING,  inexplicable,  political  Washington  has  beei1 
the  center  of  many,  many  curious  things  in  the  lifetime  o 
this  nation.  But  it's  hard  to  think  of  a  situation  more  incongruous 
than  that  on  the  FCC  today. 

Rosel  H.  Hyde,  acting  chairman,  is  on  a  well-earned  vacation 
the  first  he  has  had  since  he  took  over  the  reins  17  months  ago; 
So,  by  order  of  seniority,  E.  M.  Webster  has  become  "Acting 
Acting  Chairman." 

It  happened  this  way:  Mr.  Hyde,  Republican,  and  a  career 
official  who  rose  from  the  ranks,  was  named  chairman  (full-fledged 
on  April  18,  1953,  by  President  Eisenhower.  Because  of  somcj 
political  abracadabra,  the  appointment  was  made  for  a  year.  Apri 
18,  1954,  came  and  went.  No  action  from  the  White  House,  sc 
Mr.  Hyde  was  elected  Acting  Chairman  by  his  colleagues  under  i\ 
provision  of  the  statute  never  before  invoked. 

Comr.  Webster  has  served  as  "Acting  Chairman"  before.  Bin 
never  before  in  the  history  of  the  FCC  or  any  other  agency  tha 
we  know  about  has  there  been  an  "Acting  Acting." 

Before  Mr.  Hyde  returns  from  his  native  Idaho  about  Sept.  1 
we  hope  the  White  House  gets  around  to  making  up  its  mind. 

Broadcasting    •  Telecastinc 


WBRCTV 

CHANNE  L  •  6 

BIRMINGHAM,  ALA. 


WBRC-TV  OFFICES  AND  STUDIOS  ATOP  RED  MOUNTAIN 


PROGRAMS 


POWER 


PROMOTION 


Programming  in  the  public  interest  is  more  than  a  "catch"  phrase  to  WBRC-TV.  It  is  their 
solemn  pledge  that  all  programs  are  dedicated  to  the  people.  It  is  their  guarantee  to  the 
advertiser  that  he  will  have  a  responsive  audience.  Local  in  character,  produced  with  net- 
work finess,  WBRC-TV  programs  feature  Alabama's  greatest  array  of  outstanding 
personalities. 

WBRC-TV  operates  with  maximum  power  of  100,000  watts,  on  channel  6,  high  atop  Red 
Mountain,  overlooking  Birmingham,  the  crossroads  of  the  industrial  South.  Thus,  maximum 
power,  plus  high  tower,  plus  low  frequency  equals  complete  coverage.  Although  mail  is  reg- 
ularly received  from  points  far  more  distant,  WBRC-TV  projects  a  clear,  powerful  picture 
into  all  TV  homes  from  Mississippi  on  the  west,  to  Georgia  on  the  east;  and  from  Hunts- 
ville  in  the  north,  to  below  the  capital  city  of  Montgomery  in  the  South. 

WBRC-TV  has  long  been  acknowledged  as  one  of  TV's  most  aggressive  promotion  stations. 
Winner  of  national  awards  for  outstanding  merchandising  on  behalf  of  its  advertisers,  the 
station's  own  full-time  merchandising  department  completes  the  final  link  in  the  chain  of  sales 
that  extends  from  advertiser-broker-retailer  to  consumer.  All  accepted  promotion  and  mer- 
chandising devices  are  used  to  increase  the  sale  of  advertised  products,  including  point-of- 
purchase  displays  in  the  chain  stores. 


CHEROKEE 


CALHOUN 


0  ' 

o 

0 


CLEBURNE 


PICKENS 


\Birtningham 


TALLADEGA 


TUSCA  LOOSA 


RANDOLPH 


TALLAPOOSA 


CHAMBERS 


ra 


Market  Data  For  WBRC-TV's  35  County  Coverage 


POPULATION 

1,936,000 


TV 
FAMILIES 

245,080 


FOOD 
SALES 

372,629,000 


DRUG 
SALES 

38,280,000 


RETAIL 
SALES 

,409,568,000 


E.  B.  I. 

I,986:952,000 


♦Source:  TV  Families,  "TELEVISION"  MAGAZINE;  Market  Data,  Sales  Management  1953 


BIRMINGHAM 
INDUSTRIAL  CENTER  OF  THE  SOUTfR 

Birmingham,  strategically  located,  is  an  important  distributing  center 
for  the  southeast.  It  is  served  by  nine  trunkline  railroad  systems,  a 
water  route  to  the  Gulf,  several  major  airjjj^es,  and  numerous  motor 
freight  lines.  In  Birmingham's  wholesale  distributing  area  more  than 
3,000,000  persons  are  served  with  modern  lines  of  dry  goods,  milli- 
nery, drugs,  hardware,  construction^pquipment  and  many  other 
products. 

MANUFACTURING 

Birmingham  has  become  the  manufacturing  center  of  the  Southeast 
in  78  years  because  of  many  factors.  It  lies  in  the  heart  of  a  rich 
mineral  section,  the  only  spot  on  the  qlobe  where  coal,  iron  ore  and 
limestone,  the  three  essentials  for  making  steel,  are  found  together 
in  commercial  quantities.  Its  920  diversified  industries  range  from 
chemicals  to  clothing  and  from  household  furniture  to  heavy  mach- 
inery. 

TRADE 


smicals  to 

7 


Oliver  Naylor 

Local 
Sales  Manager 


M.  D.  Smith 

Program 
and 
Production 
Manager 


Sterling  Madding 

Promotion 
and 

Merchandising 
Manager 


Birmingham's  retail  district  is  one  of  the  finest  in  the  South.  In  just 
Jefferson  County  there  are  5,250  retail  establishments  having  an 
annual  payroll  of  over  $60,000,000.  Retail  sales  for  WBRC-TV's 
coverage  area  are  almost  a  billion  and  a  half  dollars,  for  Jefferson 
County  alone  they  were  more  than  $671,373,000  in  1953.  Birming- 
ham is  the  shopping  capital  for  a  radius  of  100  miles. 


NATIONAL   SALES  REPRESENTATIVES;   THE  KATZ  AGENCY,  INC. 


NATIONAL  SALES  HEADQUARTERS: 

TOM  HARKER,  V.  P.,  National  Sales  Director  BOB  WOOD,  Midwest  National  Sales  Mgr. 

1 18  E.  57th  St.,  New  York  22,  ELdorado  5-7690     •     230  N.  Michigan  Ave.,  Chicago  1,  Franklin  2-6498 


IN  INLAND  CALIFORNIA  (AND  WESTERN  NEVADA) 


DELIVERS  MORE  FOR  THE  MONEV 


These  five  inland  radio  stations,  purchased  as  a  unit,  give  you 
more  listeners  than  any  competitive  combination  of  local  stations 
.  .  .  and  in  Inland  California  more  listeners  than  the  2  leading 
San  Francisco  stations  and  the  3  leading  Los  Angeles  stations  com- 
bined . . .  and  at  the  lowest  cost  per  thousand!  (SAMS  and  SR&D) 
Ringed  by  mountains,  this  independent  inland  market  is  90  miles 
from  San  Francisco  and  113  miles  from  Los  Angeles.  The  Beeline 
taps  a  net  effective  buying  income  of  almost  5  billion  dollars. 
(Sales  Management's  1954  Copyrighted  Survey) 


MCLATCHY  BROADCASTING  COMPAHY 

SACRAMENTO,  CALIFORNIA  •  Paul  H.  Raymer  Co.,  National  Representative 


YourrutAt  bout  fCFMB-TY,. 
~fcrA&ach  cut  oft  San  Diego  County 

KFMB-TV  ® 

ABC -DU  MONT 

SAN  DIEGO,  California... 


st///  FIRST 


i 


America's  Fastest  Growing 

Billion -Dollar 
Market! 


OAth 

llVin  the 
NATION  in 

FOOD  SALES* 

$183,855,000.00 


>  PROVIDENCE,  R.  I. 
•  INDIANAPOLIS,  IND. 
>  KANSAS  CITY,  MO. 
DENVER,  COLO. 
•  NORFOLK,  VA. 

*!953  Food  Sales ...  Sales  Management,  1954 


FIRST  in- 

Diuj-itMte, 
Wtglii-tiwe, 

RATINGS 


WRATHER  -  ALVAREZ  BROADCASTING,  INC. 

San  Diego  1,  California 
Represented  by  EDWARD  PETRY  &  CO.,  INC. 


lUGUST  16,  1954 


35c  PER  COPY 


ROAD.CASTI  NG 
TELECAST  I  NG 


IN  THIS  ISSUE: 


lor  Outlets  Form 
ility  Tape  Group 
Page  37 

L  Drops  Edwards 
Policy  Dispute 
Page  33 


rc 


tnnaughey  to  FCC? 
ulation  Resumes 


Page  43 


ag-Blair  Formed 
Small  Market  T> 
Page  96 


TURE  SECTION 

?gin$  on  Page  79 


year 


You  must  face  the 

(ACTS! 


I  hanks  to  the   annual  "Iowa   Radio-Television  Audience 
Survey"  conducted  for  the  past  sixteen  years  by 
famed  Dr.  Forest  L.  Whan,  you  can  know  more  about 
the  listening-viewing  facilities,  habits  and  trends  in  this  State 
than  in  any  other  area  in  the  Nation. 

Projecting  all  recent  figures,  you'll  find  that  WHO-TV 
offers  you  ready  access  to  227,000  television  sets  in  Central 
Iowa — an  area  that  includes  an  urban  population  of  566,3  00, 
a  rural  population  of  545,100.  These  1,111,400  people 
have  an  effective  buying  income  of  over  1.7  billion  dollars. 

WHO-TV  is,  we  believe,  the  first  station  ever  to  go  on 
the  air  with  programming  from  6  a.m.  to  12  midnight — 
with  the  finest  NBC-TV  network  programs  .  .  . 
the  best  local  programs,  pins  one  of  the  Nation's 
largest  local-talent  staffs.  Ask  Free  &  Peters! 


WHO-TV 
WHO-TV 
WHO-TV 
^jpSWHO-TV 
r  ^  WHO-TV 
"   .  ,  WHO-TV 
M  WHO-TV 
r  WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO -TV) 
!*0-TV 
HO -TV 
HO -TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TVf 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV^ 
WHO-TV 

WHO-TV 

Channel  1 3  •  Des  Moines  •  NBC 

Col.  B.  J.  Palmer,  President 
P.  A.  Loyet,  Resident  Manager 
Free  &  Peters,  Inc. 
National  Representatives 


GENERAL  BAKING  COMPANY  does 


A    COMPLETE  JOB 


HAVENS  AND   MARTIN,  Inc.  STAT  IONS 


WMBG 
WCOD 
WTVR 


rnrrg  Tm 


"  IHHIlj 


Maximum  power — 
100,000  waffs  at  Maximum  Height- 
1049  feet 


For  nearly  half  a  century,  the  bakers  of  BOND  BREAD 
have  grown  steadily  in  a  most  competitive  field. 
The  word  "quality"  has  been  a  keystone  in  that 
success  .  .  .  quality  of  product  ...  of  selling  .  .  . 
of  service  .  .  .  and  of  advertising. 

In  broadcasting,  quality  in  every  respect  adds  up  to  a 
complete  job,  too.  Top  quality  programming  and 
public  service  over  the  Havens  and  Martin,  Inc., 
stations  in  Richmond  deliver  sales  results  throughout 
the  rich  areas  of  Virginia.  Join  the  other  advertisers 
using  WMBG,  WCOD  and  WTVR,  the  First 
Stations  of  Virginia. 

WMBG  am  WCOD  f«  WTVR 

FIRST    STATIONS    OF  VIRGINIA 

Havens  &  Martin  Inc.  Stations  are  the  only 
complete  broadcasting  institution  in  Richmond. 
Pioneer  NBC  outlets  for  Virginia's  first  market. 
WTVR  represented  nationally  by  Blair  TV,  Inc. 
WMBG  represented  nationally  by  The  Boiling  Co. 


Every  day,  at  a  peak  listening  time, 
countless  thousands  in  the  Intermountain 
West  welcome  GORDON  OWEN'S  review 
of  the  passing  parade  of  life. 

His  loyal  audience  reacts  to  his  persuasive 
and  sincere  sales  messages  and  this 

response  rings  cash  registers  for  his  clients. 
Keep  your  sales  figures  growin'  .  .  . 

with  Gordon  Owen. 

Gordon  Owen's 

HOMEMAKER  SHOW 

8:15  -  8:30  a.  m. 

Monday  through  Saturday 

FULL 


nter  ount 
etwork 


44  STATIONS  IN 

UTAH       IDAHO       MONTANA  WYOMING 
SOUTH  DAKOTA      NEBRASKA  COLORADO 
NEW  MEXICO       NEVADA  TEXAS 


Salt  Lake  City,  Utah  — 146  So.  Main 
Denver,  Colorado— Hotel  Albany 


Represented  by  Avery-Knodel,  Inc 
New  York  -  Chicago  -  Los  Angeles 
San  Francisco  -  Dallas  -  Atlanta 


Published  every  Monday  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications,  Inc.,  1735 
DeSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


KRLD  HAS  MORE  TOTAL 
AUDIENCE  IN  DALLAS  THAN 
ANY  OTHER  STATION  OR  FREQUENCY 

MONDAY  THROUGH  FRIDAY:  6  A.M.  TO  12  MIDNIGHT... 

KRLD  IS  FIRST 

SATURDAY:  6  A.  M.  to  12  MIDNIGHT  . .  . 

KRLD  IS  FIRST 

SUNDAY:  6  A.  M.  to  12  MIDNIGHT  .  .  . 

KRLD  IS  FIRST 

"Pulse  April-May  1954" 
(Based  upon  112,200  quarter-hour  reports) 

FROM  6  A.  M.  UNTIL  12  MIDNIGHT,  SEVEN  DAYS  A  WEEK,  KRLD  IS 
UNQUESTIONABLY  FIRST. 

"Wherever  you  go,  there's  radio,"  Tell  your  story  to  the  great  Dallas- 
Fort  Worth  market  and  the  Southwest  with  North  Texas'  most  listened -to 
Radio  Station. 


EXCLUSIVE  CBS  OUTLET  FOR  THE  DALLAS  AND  FORT  WORTH  AREA 
OWNERS  AND  OPERATORS  OF  KRLD-TV,   1  00,000  WATTS  VIDEO 


THE  BIGGEST  BUY  IN  THE  BIGGEST  MARKET  IN  THE  BIGGEST  STATE 


THE  TIMES  HERALD  STATION   .  .  .  THE   BRANHAM   CO.,  Exclusive  Representative 

John  W.  Runyon,  Chairman  ol  the  Board    Clyde  W.  Rembert,  President 


»  I 

Page  4    •    August  16,  1954 


Broadcasting    •  Telecasting 


closed  circuit 


IT'S  NOW  known  that  both  CBS  and 
NBC  have  made  major  economic  studies 
to  determine  feasibility  of  changing  from 
traditional  network  structure  in  both  radio 
and  tv  to  simplified  program  service  op- 
eration, with  networks  selling  service  to 
stations.  Though  NBC  executives  are 
bearish  about  prospects  [Closed  Circuit, 
May  31],  CBS  20th  floor  thinks  such  op- 
eration has  good  profit  potential  and  in- 
deed will  inevitably  be  forced  by  high 
costs  of  tv  networking  and  dwindling  radio 
network  revenue. 

★  ★  * 

POLITICAL  pressures  are  another  factor 
which  may  hasten  drastic  revision  of  net- 
work concepts.  At  least  one  chief  execu- 
tive of  major  network  believes  such  in- 
vestigations as  forthcoming  Bricker  probe 
could  be  avoided  if  networks  were  merely 
program  services  sold  directly  to  stations. 

★  *  ★ 

AT  BEHEST  of  Dept.  of  Justice,  FCC  at- 
torneys are  researching  political  libel  look- 
ing toward  drafting  of  legislation  which 
would  protect  broadcast  stations  now  pre- 
cluded under  Sec.  315  of  Communications 
Act  from  censoring  political  speeches.  De- 
partment's interest,  it's  understood,  was 
aroused  by  recent  speech  of  Comr.  Robert 
E.  Lee  before  National  Press  Club  [B«T, 
Aug.  2]  in  which  he  underscored  dilemma 
of  broadcasters  and  urged  solution  through 
legislation. 

★  ★  ★ 

NUMBER  of  top-level  people  are  actively 
under  consideration  for  presidency  of  TvB 
with  likelihood  that  decision  will  be  made 
following  Chicago  meeting,  tentatively 
slated  for  Sept.  2.  It's  definitely  estab- 
lished, however,  that  none  of  ten  men  who 
served  as  joint  committee  to  effect  merger 
will  be  in  running.    Clair  R.  McCollough, 


chairman  of  NARTB  Tv  Board,  and  Rich- 
ard A.  Moore,  acting  head  of  former 
TvAB,  are  key  men  in  selection  of  new 
president,  with  concurrence  of  their  re- 
spective boards.  Presidency  as  well  as 
other  staff  positions  currently  are  "wide 
open,"  it's  understood. 

★  ★  ★ 

IN  PRIVATE  conversation  last  week  one 
of  highest  network  officials  predicted  that 
tv  trend  toward  "Spectaculars"  will  lead 
to  creation  of  star  system  which  will  out- 
Hollywood  Hollywood.  In  his  view,  budgets 
which  seem  high  today  will  be  considered 
small  change  in  future.  "I  don't  say  this 
is  either  good  or  bad,"  he  said,  "but  it 
certainly  will  make  broadcasting  a  differ- 
ent business." 

★  ★  ★ 

PAPER  WORK  was  being  completed  last 
weekend  on  acquisition  of  KFSD-AM-TV 
San  Diego  by  Fox,  Wells  Co.,  New  York 
investment  firm,  for  $2.8  million  [Closed 
Circuit,  Aug.  9].  Board  of  directors  of 
new  KFSD  Inc.  will  comprise  James  G. 
Rogers  Jr.,  Fox,  Wells  executive  and  for- 
mer vice  president  and  general  manager 
of  Benton  &  Bowles;  Glen  R.  McDaniel, 
president,  Radio  -  Electronics  -  Television 
Manufacturers  Assn.,  counsel  for  Fox, 
Wells,  and  William  T.  Lane,  Syracuse 
agency  owner  and  former  head  of  WAGE 
Syracuse  and  WLTV  (TV)  Atlanta.  New 
manager  for  properties  not  yet  selected. 

★  ★  ★ 

DON'T  think  that  the  forthcoming  Senate 
investigation  of  networks  has  all  the  chains 
in  a  tizzy.  DuMont  executives  make  no 
bones  about  their  delight  at  this  turn  of 
events;  they  virtually  asked  for  something 
like  this  during  the  uhf  hearings  before 
Sen.  Potter. 


IT  WOULDN'T  surprise  observers  to  see 
CBS  divest  itself  of  its  minority  interest  in 
WTOP-AM-FM-TV  Washington  (45%), 
WCCO-AM-TV  Minneapolis  (47%)  and 
KQV  Pittsburgh  (45%)  within  next  few 
months. 

★  ★  ★ 

IT'S  NO  discredit  to  Sig  Mickelson  to 
report  his  elevation  to  vice  presidency  of 
CBS  Inc.,  with  supervision  of  all  radio-tv 
news  and  public  affairs  shows  (see  story 
page  104),  may  take  heat  off  network  in 
forthcoming  Bricker  probe.  Able  news- 
man and  skilled  administrator,  Mr.  Mickel- 
son was  going  places  anyway,  but  Sen. 
Bricker's  known  concern  over  broadcasts 
by  some  CBS  commentators  may  have 
hastened  appointment  of  top  overseer  to 
whom  all  commentators  must  answer. 

★  ★  ★ 

ACQUISITION  of  his  seventh  am  station 
by  R.  W.  Rounsaville  to  be  announced 
soon  when  application  for  FCC  approval 
of  his  purchase  of  70%  of  WWOK  Char- 
lotte, N.  C.  (construction  permit  for  1480 
kc,  1  kw  daytime),  is  filed.  Mr.  Rounsa- 
ville, who  is  post-war  broadcaster  (he 
started  with  $2,000  of  his  GI  savings), 
already  owns  WQXI-AM-TV  Atlanta, 
WLOU  and  WQXL-TV  Louisville,  WCIN 
and  WQXN-TV  Cincinnati,  WMBM  Mi- 
ami Beach,  WBAC  Cleveland,  Tenn.,  and 
51%  of  WBEJ  Elizabethton,  Tenn.  Am 
stations  in  Louisville,  Cincinnati  and  Mi- 
ami Beach  are  run  as  "race"  stations. 

★  ★  ★ 

PURCHASE  of  WESK  Escanaba,  Mich. 
(250  w,  1490  kc,  NBC),  by  Stanley  R. 
Pratt,  president  of  WSOO  Sault  Ste.  Marie 
and  former  director  of  patronage  of  Re- 
publican National  Committee,  for  $20,000 
effected  last  week,  subject  to  FCC  approval. 
Mr.  Pratt  also  owns  20%  of  WMIQ  Iron 
Mountain,  Mich. 


the  week  in  brief 

►  Power  stations  form  own  radio  group   .  31 

►  CBS  Radio,  NBC-TV  affiliates  outline  parleys  .  .  31 

►  AFL,  Edwards  part  over  policy  dispute   33 

►  A  budget  film  plan  for  small-income  stations  ....  36 

►  Los  Angeles  BMI  tv  clinic  stresses  film   38 

►  McConnaughey  up  again  as  chairmanship  prospect  43 

►  Broadcasters  protest  McCarthy  hearings  ban  ....  44 

►  Mundt,  Jenkins  favor  equal  access  for  radio-tv  .  .  46 

►  But  an  American  Bar  Assn.  report  says  'no'   49 

Broadcasting    •  Telecasting 


► 
► 


Lamb  challenges  FCC's  'resume'  of  charges   50 

Uhf  operators  attack  the  new  satellite  proposal  .  .  60 

NARTB  district  meeting  slate  in  offing   70 

Petry  finds  that  kids  pick  the  brands  to  buy  ....  74 

Tv  points  the  way  to  success  for  a  popcorn-maker  81 

Tactical  tv:  Army's  newest  weapon   84 

Nielsen  counts  those  who  keep  tuned  in   86 

Hoag-Blair  will  represent  smaller-market  tvs  .  .  .  .  96 

CBS  names  Mickelson  to  head  radio-tv  news  ....  104 

CBS  Inc.  reports  first-half  business  up   106 

Telestatus:  tv  stations,  sets,  target  dates   119 

August  16,  1954    •    Page  5 


316,000  WATTS 


STEINMAN  STATION 

Clair  McCollough,  President 


Covers  vast  new  prosperous  territory  for  your 
advertising  dollar 

WGAL-TV  PRIMARY  MARKET 

TV  sets   554,915 

families   803,200 

effective  buying  income  $4,226,847,000 

retail  sales  $2,654,371,000 

COVERING 

York  Harrisburg  Reading 

Hanover  Lebanon  Pottsville 

Gettysburg  Sunbury  Shamokin 

Chambersburg  Lewistown  Coatesville 

Frederick  Carlisle  Lewisburg 

Hagerstown  Shippensburg  Huntingdon 

Westminster  Martinsburg  Waynesboro 

Represenfatives 

MEEKER  TV,  Inc. 

New  York         Los  Angeles         Chicago         San  Francisco 


Page  6    •    August  16,  1954 


Broadcasting 


Telecasting 


at  deadline 


MILLION-WATT  GEAR  FOR  UHF  STATIONS 
PROMISED  BY  GE  BEFORE  END  OF  YEAR 


TWO  major  steps  in  tv  transmitter  field  an- 
nounced Friday  by  General  Electric  Co.  First, 
GE  disclosed  it  will  have  maximum-allowable 
million-watt  uhf  transmitting  gear  available  to 
uhf  operators  before  end  of  year.  Second,  it 
announced  immediate  availability  of  uhf  tv 
broadcast  line  for  tv  satellite  stations. 

Megawatt  ERP  for  uhf  stations  made  pos- 
sible by  new  45  kw  transmitter,  wave-guide 
efficiency  of  90%  and  antenna  gain  of  25,  GE 
explained.  New  45  kw  transmitter  has  12  kw 
amplifiers  in  parallel.  Present  1  kw  and  12 
:  kw  transmitters  can  be  used  as  part  of  system, 
with  uhf  tubes  described  as  on  production  lines 
and  already  "de-bugged."  New  45  kw  job 
priced  at  $225,000  plus  klystrons,  which  are 
leased.  Boost  to  maximum  for  station  with 
GE  12  kw  transmitter  would  cost  $165,000  with 
$175,000  cost  involved  in  changing  1  kw  trans- 
mitter to  45  kw  system. 

Arrangement  of  12  kw  amplifiers  in  parallel 
is  described  as  unique  by  GE  engineers.  Use 


Schick  First  Taker 

For  DuMont  Pro  FootbaJ! 

FIRST  SIGNING  of  national  tv  network  spon- 
sor for  coming  fall  football  games  announced 
Friday  by  DuMont  Tv  Network  with  disclosure 
that  Schick  Inc.  (electric  shavers)  had  con- 
tracted for  one  quarter  of  40  Saturday  night 
and  Sunday  afternoon  National  Football  League 
games  over  92-station  network.  Contract  was 
placed  through  Kudner  Agency,  N.  Y. 

Every  weekend  from  Oct.  2  through  Dec. 
12  DuMont  will  carry  from  two  to  five  games 
on  Saturday  night  and  Sunday  afternoon  con- 
tests, with  selected  games  of  the  week  going 
on  coast-to-coast  lineup  Sunday  afternoon 
while  other  games  go  to  regional  hookups. 
One  Schick-sponsored  game  will  be  seen  in 
each  city  each  weekend.  Saturday  schedule 
(10  games)  opens  with  New  York  at  Balti- 
more Oct.  2;  Sunday  schedule  (30  games)  not 
yet  announced. 

Fights  Force  NBC  Moves 

TO  accommodate  acquisition  of  Gillette  Friday 
night  fights,  heretofore  carried  by  ABC,  NBC 
Radio  is  rescheduling  Fibber  McGee  &  Molly 
from  present  Mon.-Fri.  strip  to  Sun.-Thurs. 
basis  (10-10:15  p.m.)  and  switching  Great 
Gildersleeve  from  weekly  half-hour  to  Sun.- 
Thurs.  quarter-hour  (10:15-10:30  p.m.)  which 
will  be  offered  to  advertisers  in  15-minute  seg- 
ments. Fibber  will  continue  to  be  sold  on 
one-minute  participations  basis.  Change  for 
Fibber  effective  Aug.  29;  for  Gildersleeve  Sept. 
26.  Gillette  fights  also  are  on  NBC-TV. 

WKY-TV  to  Feed  Color 

WKY-TV  Oklahoma  City,  using  own  color 
equipment,  will  become  first  network  affiliate 
to  originate  a  network  colorcast  when  it  feeds 
color  coverage  of  American  Indian  Exposition 
to  NBC-TV  tomorrow  (Tuesday)  for  insertion 
in  network's  Home  (11  a.m.  to  12  noon),  NBC 
announced  Friday. 


of  production  uhf  tubes  and  equipment  al- 
ready proved  in  field  also  termed  unusual  in 
radically  new  product  and  designed  to  avoid 
troubles  of  early  introductory  period. 

GE  said  satellite  equipment  is  available  in 
packages,  with  cost  depending  on  size  of  market 
to  be  covered  and  whether  film  programs  will 
be  originated.  Complete  cost  of  packages  (ex- 
cept tower  and  building):  Small  market,  1  kw 
transmitter,  from  $50,000;  medium  market  with 
1  kw  transmitter,  from  $75,000;  large  market, 
with  12  kw  transmitter,  from  $150,000. 

William  J.  Morlock,  general  manager  of 
GE's  Commercial  Equipment  Department  and 
chairman  of  RETMA  Broadcast  Equipment 
Section,  said  FCC's  new  policy  and  availability 
of  equipment  will  enable  uhf  stations  to  com- 
mence with  greatly  reduced  operating  costs, 
making  it  unnecessary  to  increase  personnel 
and  facilities  until  their  areas  have  developed 
into  tv  markets  that  will  justify  such  expansion. 


$7  Uhf  Tuner  Feasible, 
Manufacturer  Tarzian  Avers 

TV  TUNER  manufacturer  Sarkes  Tarzian  sup- 
plied Senate  Interstate  &  Foreign  Commerce 
Committee  with  details  Friday  on  how  he  can 
supply  set  manufacturers  with  full-range  vhf- 
uhf  tuner  for  only  $7  more  than  vhf  unit 
alone.  Data  was  requested  to  support  debate 
expected  this  week  on  House-passed  catch-all 
bill  which  includes  $7  excise  tax  relief  for  firms 
making  combination  vhf-uhf  sets. 

Mr.  Tarzian  affirmed  his  testimony  before 
Senate  Commerce  Subcommittee  probing  uhf 
ills  that  $7  uhf  portion  could  be  added  in  field 
to  his  tuners  by  using  screwdriver.  i 

Disagree  on  Rebuke 

MEMBERS  of  House  Commerce  Committee 
reportedly  disagreed  last  week  over  contents  of 
statement,  said  to  have  been  drafted  by  Com- 
mittee staff,  which  was  to  have  delivered  sharp 
rebuke  to  radio-tv  for  what  Committee  felt  to 
be  excessive  beer  and  wine  advertising. 

Rep.  Charles  A.  Wolverton  (R-N.  J.),  Com- 
mittee chairman,  said  late  Friday  there  definite- 
ly will  be  statement,  probably  "Tuesday  or 
Wednesday."  Statement  was  to  be  issued  by 
Committee  in  lieu  of  reporting  out  Bryson  bill 
to  prohibit  liquor  advertising  on  radio-tv  and 
in  newspapers,  letting  bill  die  on  shelf. 


UPS  AND  DOWNS 

WOR  New  York  claimed  Friday  that,  for 
first  time  in  radio  history,  advertisers  have 
opportunity  to  sponsor  same  personality 
on  combination-rate  basis  at  times  when 
people  are  retiring  at  night  and  when  they 
are  waking  up  in  morning.  Station  is 
offering  participations  on  early-morning 
Rambling  with  Gambling  (Mon.-Fri.,  6-8 
a.m.)  and  John  Gambling  Show  (Mon.- 
Fri.,  11:15-11:45  p.m.) 


•    BUSINESS  BRIEFLY 

NEWS  FOR  MILES  •  Miles  Labs,  Elkhart,  Ind. 
(Alka-Seltzer  and  One-A-Day  brand  vitamins), 
in  what  was  described  as  its  first  across-the- 
board  network  tv  news  series  purchase,  signs  to 
sponsor  Morgan  Beatty  and  the  News  on  Du- 
Mont Tv  Network,  Mon.-Fri.,  7:15-30  p.m., 
immediately  preceding  his  7:30-45  p.m.  strip 
on  NBC  Radio,  also  for  Miles.  Telecasts  will 
originate  from  DuMont's  WTTG  (TV)  Wash- 
ington studios,  and,  because  of  time  element, 
special  studio  has  been  constructed  there  for 
origination  of  Mr.  Beatty's  NBC  Radio  broad- 
casts. Miles-DuMont  contract  described  as  for 
52  weeks,  starting  Sept.  27,  and  was  placed 
through  Geoffrey  Wade  Adv.,  Chicago. 

THREE  FOR  EDWARDS  •  Signing  of  three 
new  sponsors  for  CBS-TV's  Douglas  Edwards 
with  the  News  (Mon.-Fri.,  7:30-7:45  p.m. 
EDT)  announced  Friday  by  Willam  H.  Hylan, 
CBS-TV  vice  president  in  charge  of  network 
sales.  Sponsors  are:  Whitehall  Pharmacal  Co., 
N.  Y.,  through  the  Biow  Co.,  N.  Y.,  for  Mon- 
day period,  starting  Aug.  23;  Bendix  Home 
Appliances  Div.,  Avco  Mfg.  Corp.,  South  Bend, 
through  Earle  Ludgin  &  Co.,  Chicago,  for  Wed- 
nesday program,  starting  Aug.  25,  and  Pharma- 
ceuticals Inc.,  N.  Y.  (Geritol),  through  Edward 
Kletter  Assoc.,  N.  Y.,  for  Wednesday  segment, 
effective  Aug.  27. 

REVLON  TO  SSC&B  •  Revlon  Products  Corp., 
N.  Y.  (Silken  Net  hair  spray,  Love-Pat  and 
Aquamarine  shampoo),  appoints  Sullivan,  Stauf- 
fer,  Colwell  &  Bayles,  N.  Y.,  to  handle  ad- 
vertising. Media  plans  as  yet  undecided. 

MORE  FOR  MONARCH  •  Monarch  Wine  Co., 
Brooklyn  (Manischewitz  wine),  Friday  an- 
nounced step-up  in  advertising  plans  for  fall, 
doubling  tv  schedule  to  include  50-60  stations 
and  adding  50%  more  radio  stations  for  total 
of  150-160.  Through  Emil  Mogul  Co.,  N.  Y., 
company  has  released  series  of  20-second  and 
one-minute  tv  film  commercials,  combining  ani- 
mated version  of  "Man,  oh  Manischewitz" 
musical  jingle  with  live  photography  of  wine 
being  enjoyed  in  typical  home  situations. 

RADIO  BOLSTERS  TV  •  General  Foods  Corp., 
Maxwell  House  Div.,  Hoboken,  N.  J.  (Instant 
Sanka),  plans  to  supplement  its  tv  spot  cam- 
paign with  radio  spot  drive  in  about  20  markets, 
not  set  as  yet,  with  starting  date  still  undeter- 
mined. Agency:  Young  &  Rubicam,  N.  Y. 


Four  V's  Join  ABC-TV 

AFFILIATION  of  four  more  television  sta- 
tions with  ABC-TV,  raising  total  affiliates  to 
205,  announced  Friday.  New  affiliates  are: 
KIEM-TV  Eureka,  Calif,  (ch.  3),  owned  and 
operated  by  Redwood  Broadcasting  Co.,  with 
Don  H.  Telford  as  general  manager;  KBES-TV 
Medford,  Ore.  (ch.  5),  owned  and  operated 
by  Southern  Oregon  Broadcasting  Co.,  with 
William  B.  Smullin  as  general  manager;  KHOL- 
TV  Kearney,  Neb.  (ch.  13),  owned  and  oper- 
ated by  Bi-States  Co.,  with  Duane  L.  Watts  as 
general  manager;  and  WTHI-TV  Terre  Haute, 
Ind.  (ch.  10),  owned  and  operated  by  Wabash 
Valley  Corp.,  with  Joseph  M.  Higgins  as  gen- 
eral manager. 


Broadcasting   •  Telecasting 


August  16,  1954    •    Page  7 


PEOPLE 


at  deadline 


Chief,  Assistant  Named 
For  Broadcast  Bureau  Unit 

NEW  CHIEF  and  assistant  chief  of  FCC 
Broadcast  Bureau's  Rules  &  Standards  Division 
were  announced  Friday  with  Hart  S.  Cowper- 
thwait  getting  top  post.  Named  assistant  chief 
was  division  attorney  Herbert  M.  Schulkind. 

Mr.  Cowperthwait  has  been  chief  of  Tech- 
nical Branch  of  Television  Division.  He  suc- 
ceeds Arthur  Scheiner  who  resigned  to  enter 
private  law  practice  in  partnership  with  former 
FCC  General  Counsel  Benedict  P.  Cottone. 

Engineering  graduate  of  U.  of  Minnesota, 
Mr.  Cowperthwait  joined  FCC  in  1941.  After 
wartime  monitoring,  he  was  assigned  broad- 
cast duties,  including  chief  of  Allocation  Sec- 
tion. Mr.  Schulkind,  law  graduate  of  Colum- 
bia U.,  joined  FCC  in  1949  as  broadcast  attor- 
ney in  Office  of  General  Counsel.  He  trans- 
ferred to  Rules  &  Standards  in  1951. 

KXOK  Sale  Filed 

APPLICATION  for  FCC  approval  of  sale  of 
KXOK  St.  Louis  from  present  Elzey  M.  Roberts 
family  ownership  to  Elzey  M.  Roberts  Jr.  and 
C.  L.  Thomas  for  $300,000  in  cash  and  stock 
transfers  filed  Friday.  Reassignment  of  KXOK 
is  required  in  order  for  present  owners  to  ex- 
ercise option  to  purchase  23%  interest  in 
KWK-AM-TV  St.  Louis,  according  to  merger 
agreement  which  resulted  in  tv  grant  [B*T, 
April  12]. 

Station,  on  630  kc  with  5  kw,  will  be  assigned 
to  KXOK  Broadcasting  Inc.,  75%  owned  by  junior 
Mr.  Roberts  and  25%  by  Chester  L.  Thomas,  pres- 
ent general  manager.  Both  will  withdraw  from 
connection  with  KXOK  Inc.,  present  licensee. 
In  June  30,  1954,  balance  sheet,  station  shows 
total  assets  of  $2,950,750,  of  which  current  assets 
are  $1,435,038,  and  total  current  liabilities  of 
$420,662,  plus  surplus  of  $1,530,088,  and  common 
stock  valued  at  $1  million. 

KWK-AM-TV  is  now  owned  by  Robert  T.  Con- 
vey and  associates  and  St.  Louis  Globe-Democrat. 
After  all  merger  options  are  taken  up,  KWK 
stations  will  be  28%  owned  by  Mr.  Convey  and 
group.  23%  by  Globe-Democrat,  23%  by  KSTP- 
AM-TV  Minneapolis-St.  Paul,  23%  by  KXOK 
Inc.  group,  and  3%  by  St.  Louis  residents  of 
Missouri  Valley  applicant. 

Hearing  Indicated 
NORTH  CAROLINA  Television  Inc.,  sole  appli- 
cant for  ch.  7  at  Washington,  N.  C,  advised  by 
FCC  in  McFarland  notice  that  hearing  is  indicated 
on  tv  bid  because  of  coverage  overlap  between 
two  stations  in  which  firm's  stockholders  also  are 
interested.  FCC  cited  WFTC  Kinston  and  WGBR 
Goldsboro.  Kenneth  C.  Royal,  ex-Secretary  of 
Army,  is  part  owner  of  tv  applicant  and  WGBR. 

Chambersburg  TJhf  Off  for  Good 
DARKENED    ch.   46   WCHA-TV  Chambersburg, 
Pa.,  won't  resume  telecasting,  board  of  directors 
has  voted.   Off  air  July  18,  station  told  FCC  it  will 
return  permit  if  requested. 

Notre  Dame  Gets  Ch.  46 
FINAL  DECISION  granting  ch.  46  at  Notre  Dame, 
Ind.,  to  Michiana  Telecasting  Corp.,  subsidiary 
of  Notre  Dame  TJ.,  issued  by  FCC  Friday.  Com- 
petitive bid  of  WHOT  South  Bend  was  denied. 
Notre  Dame  has  bought  WHOT  for  $140,000  from 
Universal  Broadcasting  Co.,  subject  to  FCC  ap- 
proval (story  page  58).  Universal  operates 
WISH-AM-TV  Indianapolis. 

Radio  Actions 
RADIO  actions  by  FCC  Friday:  KMYR  Denver 
granted  change  from  250  w  on  1340  kc  to  5  kw 
fulltime  on  710  kc,  directional.  KPMO  Pomona, 
Calif.,  granted  increase  in  day  power  from  500  w 
to  1  kw,  operating  on  1600  kc,  500  w  night. 

Shreveport,  Providence  Cases  Postponed 
TWO  tv  oral  arguments  scheduled  by  FCC  today 
(Monday)  were  postponed  Friday  until  Sept.  14. 
They  are:  Shreveport,  ch.  12  case,  in  which  ex- 
aminer's initial  ruling  favored  Shreveport  Tv 
Co.  over  KRMD  and  Southland  Tv  Co.,  and  Provi- 


STRIKE  SPIKED 

SERIES  of  radio-tv  spots  and  special 
simulcast  by  WSBT-AM-TV  South  Bend, 
Ind.,  credited  Friday  by  officials  of  Stude- 
baker  Corp.  plant  there  with  helping  to 
avert  possible  shutdown  by  10,000  mem- 
bers of  United  Auto  Workers  (CIO)  and 
union  acceptance  of  pay  adjustment.  After 
union  met  Aug.  6  and  rejected  manage- 
ment proposal  to  pare  wages,  station  pre- 
vailed on  Studebaker  officials  to  partici- 
pate in  simulcast  Wednesday  evening  to 
correct  misinformation  and  rumors  on 
issues  involved.  Studebaker  officials  an- 
swered queries  on  suggested  10-15% 
downward  pay  adjustment  and  on  its 
position  that  pay  slash  was  necessary  to 
meet  competition.  UAW  members  met 
again  late  Thursday  and  agreed  to  accept. 


dence  ch.  12  case,  involving  economic  protest  by 
ch.  16  WNET  (TV)  against  ch.  12  WPRO-TV. 

Rennekamp  Stations  Cited 

TECHNICAL  violations  of  FCC's  rules,  including 
operation  of  stations  without  first  class  licensed 
operators,  cited  by  FCC  Friday  in  orders  to 
Kenneth  E.  Rennekamp  stations  WEMR  Em- 
porium, WMAJ  State  College,  WAKU  Latrobe, 
WKBI  St.  Marys  and  WKRZ  Oil  City,  all  Pa.,  to 
show  cause  why  cease  and  desist  orders  should 
not  be  issued  for  violations  of  Act  and  rules. 

Commission  explained  certain  of  stations  cited 
also  had  defective  modulation  monitors,  one  was 
operated  contrary  to  specifications  of  its  au- 
thorization despite  warning  indication  of  remote 
control  device  and  another  failed  to  have  Conel- 
rad  civil  defense  equipment.  Similar  order  also 
was  sent  Curt  Doelicke  to  show  cause  why  he 
should  not  be  ordered  to  cease  from  operating 
WEMR  or  any  other  station  without  permit. ' 

AT&T  Wants  To  Extend 
Experimental  Color  Rates 

AT&T  Friday  filed  with  FCC  application  to  ex- 
tend experimental  color  tv  rates  until  Feb.  1, 
1955,  indicating  that  as  yet  telephone  company 
officials  have  not  determined  how  much  trans- 
mission of  color  programs  from  city  to  city  is 
going  to  add  to  costs  of  black-and-white  pro- 
gram transmission.  Experimental  tariff  is  same 
as  black-and-white  for  line  charges  ($35  per 
circuit  mile  per  month  for  eight  consecutive 
hours  daily  service)  and  $500  station  connec- 
tion charge,  plus  extra  $450  for  color  hookup. 

Full  Power  for  KOI N-TV 

KOIN-TV  Portland,  Ore.,  increased  to  full  100 
kw  Friday  as  new  Ideco  tower  and  six-bay 
antenna  went  into  operation.  Oregon  Gov. 
Paul  Patterson  took  part  in  inaugural.  Engi- 
neering tests  of  ch.  6  signal  said  to  show  five- 
fold increase  in  Goldendale,  Wash.,  and  Eugene, 
Ore.,  125  miles  away. 


UPCOMING 

Aug.  21 :  Oklahoma  chapter,  American 
Women  in  Radio  &  Tv,  Tulsa. 

Aug.  21-22:    Arkansas  Broadcasters 
Assn.,  Velda  Rose  Courts,  Hot  Springs. 

Aug.  22-24:   Georgia   Assn.   of  Broad- 
casters, St.  Simons  Island. 
For  other  Upcomings  see  page  725. 


KENNETH  L.  SKILLIN  appointed  advertising 
and  sales  promotion  department  manager  of 
Armour  &  Co.,  Chicago,  succeeding  RALPH 
E.  WHITING,  who  resigned  to  join  Earle  Lud- 
gin  &  Co.  there  as  vice  president  and  account 
executive. 

GEORGE  J.  ZACHARY  appointed  radio  and 
television  production  manager,  Lever  Bros., 
N.  Y.,  succeeding  JOHN  ALLEN,  who  resigned 
to  start  own  tv  producing  firm.  Mr.  Zachary 
will  be  responsible  for  production  of  radio  and 
tv  programs  and  commercials  by  Lever's  ad- 
vertising agencies.  He  also  will  be  in  charge 
of  development  of  new  programs  and  talent. 

RICHARD  To  CONNELLY,  director  of  press, 
NBC,  resigning  effective  Sept.  7  to  return  to 
radio  and  tv  publicity  department  of  Young 
&  Rubicam,  N.  Y.,  where  he  served  for  eight 
years  prior  to  taking  NBC  post  some  16 
months  ago. 

CARL  TILLMANNS,  director  of  advertising 
and  promotion,  Paul  H.  Raymer  Co.,  station 
representation  firm,  transfers  to  company's  radio 
sales  staff. 

WARREN  J.  BOOROM  named  assistant  direc- 
tor of  local  promotion  for  BAB,  effective  today 
(Monday),  by  R.  DAVID  KIMBLE,  BAB  di- 
rector of  local  promotion.  Mr.  Boorom  suc- 
ceeds S.  I.  ABELOW,  who  has  resigned  to  join 
Grey  Adv.,  N.  Y.  Mr.  Boorom  has  served  as 
director  of  promotion  and  advertising  for 
WTOP  Washington  since  last  April. 

BERNICE  FITZ-GI BBON,  noted  retail  adver- 
tising woman  (and  outspoken  critic  of  radio-tv 
as  advertising  media),  retained  by  Biow  Co., 
N.  Y.,  as  consultant,  according  to  announce- 
ment being  made  today  (Mon.)  by  Milton  Biow, 
chairman  of  agency.  She  has  served  as  ad- 
vertising executive  for  three  of  New  York's 
largest  department  stores,  Gimbel's,  Macy's,  and 
Wannamaker's,  and  since  resignation  from 
Gimbel's  last  February  has  operated  own  ad- 
vertising consultant  office. 

CHARLES  KELLY,  manager  of  tv,  WMAL- 
TV  Washington,  to  WSUN-AM-TV  St.  Peters- 
burg, Fla.,  as  general  manager,  effective  Sept.  1. 

JIM  FIDDLER,  pioneer  radio-tv  weatherman 
who  has  been  featured  on  NBC-TV's  Today, 
joins  WLWT  (TV)  Cincinnati  today  (Mon.)  as 
staff  meteorologist,  directing  weather  station  at 
Crosley  Square. 

ANTHONY  H.  BORIS,  Philip  Morris'  "John- 
ny," who  helped  make  "Call  for  Philip  Morris" 
nationally  known,  died  Thursday  in  Grand 
Rapids  at  age  39.  He  was  with  Philip  Morris 
for  10  years. 


First  Color  in  Mexico 

XHT  (TV)  Mexico  City  (ch.  4)  is  scheduled 
to  present  today  (Monday)  what  is  hailed  as 
"the  first  color  telecast  in  Latin  America." 
Edward  J.  Stern,  president  of  international 
division  of  Ziv,  reported  Friday  that  event  will 
be  marked  by  presentation  of  half-hour  episode 
of  Ziv  Television  Program's  series  filmed  in 
color,  Favorite  Story. 

ABC  Film  Calls  Huddle 

PLANS  announced  Friday  by  George  T.  Shu- 
pert,  president  of  ABC  Film  Syndication,  for 
three-day  meeting  in  New  York,  starting  Aug. 
25,  of  entire  personnel  of  division,  including 
producers,  administrators  and  sales  executives. 
Meeting  will  be  held  in  conjunction  with  launch- 
ing of  two  new  ABC  film  properties,  Mandrake 
the  Magician  and  Passport  to  Danger,  which 
will  be  available  for  late  fall  programming. 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  9 


SPURRED 

for 


With  Carolina 
Gamecock  precision, 
we  are  winning  sales 
battles  right  in  the  heart 
of  the  richer-than-ever 
Carolina  Piedmont 
(Spartanburg-Greenville) 
Area  ... 


BECAUSE  WSPA'S  COVERAGE  IS  TOPS! 

In  November,  1953  .  .  .  The  Pulse,  Inc., 
completed  a  comprehensive,  Monday-thru- 
Friday  survey  of  280  quarter-hour  segments 
in  7  out  of  the  27  counties  blanketed  by 
WSPA — and  WSPA  was  way  out  front  in 
all  280  segments! 

IN  FACT: 

From  6:00  AM  to  1  2:00  Noon 

WSPA  enjoys  more  than  THREE  TIMES 
the  audience  of  the  next  highest  of  the 
seven  stations  reported  in  the  seven  counties 
surveyed! 

From  1  2:00  Noon  to  6:00  PM 

WSPA  enjoys  more  than  FOUR  TIMES  the 
audience  of  the  next  highest  station! 
From  6:00  PM  to  8:00  PM 

WSPA  enjoys  nearly  FOUR  TIMES  the 
audience  of  the  next  highest  station ! 

MEANING: 

In  the  heart  of  WSPA's  27  county  coverage 
area . . .  WSPA  is  nearly  more  than  a  FOUR 
TO  ONE  popularity  winner! 

27-County  Total 

Retail  Sales  .....  $858,353,000.00 
Population   1,194,900 

'Sales  Management  Survey  of  Buying  Power  1954 

Represented  by 

GEORGE  P.  HOLLINGBERY  CO. 

First  CBS  Radio  Station  For 
The  Spartanburg- Greenville  Market 

Walter  J.  Brown,  President 
Roger  A.  Shaffer,  Manager 
Ross  Holmes,  Sales  Manager 


WSPA 

5,000  WATTS  950  KC 

South  Carolina's  Oldest  Station 

SPARTANBURG,    S.  C. 


Page  10    •    August  16,  1954 


Advertisers  &  Age 

ncies  33 

At  Deadline  .... 

7 

Closed  Circuit 

5 

Editorial   

126 

Facts  &  Figures 

74 

Feature  Section 

79 

Film  :  

36 

index 


For  the  Record 

110 

Government   

43 

In  Review  

14 

Lead  Story  

31 

Manufacturing 

106 

Milestones  

20 

Networks   

104 

On  All  Accounts 

26 

BROApifiSTING* 
TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Open  Mike   18 

Our  Respects    24 

Personnel  Relations  .  78 

Professional  Services  78 

Programs  &  Promotion  92 

Program  Services  38 

Stations    96 

Trade  Associations  70 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 


EDITORIAL 


BUSINESS 


CIRCULATION  & 
READERS'  SERVICE 


NEW  YORK 


Sol  Taishoff,  Editor  and  Publisher 

Edwin  H.  James,  Managing  Editor;  Rufus  Crater  (New  York),  J.  Frank 
Beatty,  Bruce  Robertson.  Senior  Editors;  Fred  Fitzgerald,  News  Editor; 
David  Glickman,  Special  Projects  Editor;  Earl  B.  Abrams,  Lawrence 
Christoper,  Associate  Editors;  Don  West,  Assistant  News  Editor; 
Harold  Hopkins,  Assistant  Editor;  Patricia  Kielty,  Special  Issues;  Ray 
AJiearn,  Jonah  Gitlitz,  Louis  Rosenman,  Peter  Pence,  Staff  Writers; 
Kathryn  Ann  Fisher,  Joan  Sheehan,  Audrey  Cappella,  Editorial  As- 
sistants; Gladys  L.  Hall,  Secretary  to  the  Publisher. 

Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 
ern Sates  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
Robert  Deacon,  Joel  H.  Johnston,  Sharleen  Kelley,  Jean  McConnell, 
William  Phillips. 

BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  Senior  Editor;  David  Berlyn,  Assistant 
New  York  Editor;  Florence  Small,  Agency  Editor;  Rocco  Famighetti, 
Selma  Gersten,  Barbara  Plapler. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 

Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 

John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35(£  per  copy;  53d  and  54th  issues:  $3.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


CHICAGO 


HOLLYWOOD 


Broadcasting 


Telecasting 


Over  800  cards  and  letters  from  34  dif- 
ferent states,  6  Canadian  Provinces,  Cuba, 
and  Puerto  Rico  .  .  .  all  telling  us  that  the 
WMBR-TV  signal  was  received  in  varying 
degrees  of  clarity!  Naturally,  we  can't 
claim  this  "freak  reception"  as  a  part  of 
our  vast  coverage  pattern  .  .  . 


v^#!^/$vl>s^^"  V/<\ 


.  .  .  but,  we  can  and  do  claim  112  counties 
in  Florida,  Georgia,  and  South  Carolina,  with 
261 ,000  TV  families  within  the  total  coverage 
area  of  WMBR-TV  . . .  the  most  powerful  tele- 
vision station  in  North  Florida  operating  with 
100,000  Watts  on  Channel  4  in  Jacksonville, 
Florida! 


MBR-TV 


Channel  4,  Jacksonville,  Florida 

Represented  by  CBS  Television  Spot  Sales 


Broadcasting   •  Telecasting 


August  16,  1954   •   Page  11 


THE 

CHROMACODER 
FOR 

LIVE  LOCAL  PROGRAMS 


#  Buy  G-E  Cameras  For  Black  and  White 
Use  Today  ...Convert  To  Color  Easily,  Inex- 
pensively Tomorrow.  Note  the  striking  simi- 
larity between  General  Electric  monochrome 
and  color  cameras.  Size,  design  simplicity, 
light  weight,  and  maneuverability  are  the 
standout  operating  features  in  both. 


PYRAMID 


See  a  Chromacoder  color 
transmission  for  convincing 
proof  that  G.  E.  has  perfected 
a  system  which  will  attract 
commercial  revenue. 


/ 


One  Chromacoder  serves  any 
number  of  cameras.  Save 
$40,000  on  your  first  two 
new  color  cameras... $80,000 
on  three  channels. 
Savings  based  on  average  sail- 
ing price  of  "3-tube"  cameras. 


,  ./>  / 

Light  weight,  rugged  design 
permits  equally  flexible  use 
of  General  Electric  color  tele- 
vision equipment  on  remotes 
or  in  the  studio. 


One  operator,  stationed  at 
the  Chromacoder  control 
panel,  controls  precise  color 
registration  adjustments  for 
off  cameras. 


At  NARTB  in  Chicago,  this 
equipment  was  put  through 
its  paces  under  simulated  stu- 
dio conditions  and  received 
enthusiastically. 


Examine  G-E  Color. ..THEN 


DECIDE! 


#  Both  units  are  illustrated  here 
in  proportion  to  their  actual  size. 
Physically,  they  are  identical  ex- 
cept for  the  color  disc  on  front 
panel  of  the  color  camera. 


LAN  for  color  TV 


very  broadcaster  who  attended  NARTB 
year  had  an  ideal  opportunity  to TrHatT 


EVERY 
this 


the  color  equipment  comparison  General  Electric 
sug£esjt!^^TCievision  receiver  screens  proved 
hromacoder's  exceptional  performance  beyond 
question.  And,  the  facts  on  economy. ..  system 
adaptability . . .  and  ease  of  operation  are  too 
obvious  for  anyone  to  overlook. 


Ju  missed  G-E's  color  demonstration  at  the 
convention,  get  in  touch  now  with  our  local  dis- 
trict representative.  He  has  an  interesting  color 
program  to  present.  Ask  about  the  Pyramid 
Plan.  You'll  welcome  this  realistic,  economical 
approach  to  color  telecasting. 

General  Electric  Company,  Section  X284-16, 
Electronics  Park,  Syracuse,  New  York 


In  Canada,  write:  C.  G.  E.  Electronics,  830  Lansdowne  Avenue,  Toronto 

Progress  Is  Our  Most  Important  Product 


GENERAL 


ELECTRIC 


EVEN  LEE  WATCHES 


WHEN 


Good  thing  the  surrender  terms 
didn't  include  Channel  8  —  Lee 
would  have  started  the  war  all 


over  again 


Down  in  Lee  country,  folks 
have  been  known  to  pass  up 
seconds  of  corn  pone  and 
chittlins  rather  than  miss  a 
single  moment  of  WHEN-TV. 

Naturally,  we  mean  Lee, 
N.  Y.,  just  one  of  more  than 
250  upstate  communities  that 
stand  up  and  salute  every 
time  Channel  8  flashes  on 
their  TV  screens.  Awfully  tir- 
ing, this  saluting  business,  but 
with  Lee  it's  a  matter  of  love. 

Livin'  is  rich  and  easy  in 
Lee,  'cause  folks  there  are 
buyers.  You  sellin'? 

SEE  YOUR  NEAREST  KATZ  AGENCY 


CBS 
ABC 

DUMONT 
A 

MEREDITH 
STATION 


WATCHES 


WHii 


CHANNEL  8 

SYRACUSE,  N.Y. 


IN  REVIEW 


OZARK  JUBILEE 

Network:  ABC  Radio 

Time:  Sat.,  10:05-10:30  p.m.  EDT 

Star:  Red  Foley 

Producer:  RadiOzark  Enterprises 
Director-Writier:  Don  Richardson 
Announcer:  Joe  Slattery 
Music:  Graty  Martin's  Crossroads  Gang 
In  cast:  Pete  Stamper,  Aunt  Bunie  Wilson, 

Foggy  River  Boys  Quartet  and  guest. 
Estimated  production  cost:  $1,300  per  week 


IN  AN  EXTENSION  of  its  music-news  form- 
ula, ABC  Radio  on  Aug.  7  launched  a  hill- 
billy music  show,  Ozark  Jubilee,  which  should 
attract  devotees  of  mountain-style  music  and 
humor.  It  could  provide  a  refreshing  pause  for 
Saturday  night  stay-at-homers  who  want  to  flee 
from  the  television  set. 

Red  Foley  is  an  ingratiating  performer,  per- 
haps the  outstanding  protagonist  of  hill-billy 


RED  FOLEY 

vocalizing.  Even  in  his  rendition  of  "standard" 
tunes,  country-style,  Mr.  Foley  is  a  most  tal- 
ented showman.  He  is  abetted  by  an  able  cast 
of  Ozark  comedians,  including  Pete  Stamper 
and  Aunt  Bunie  Wilson. 

The  show  is  recommended  listening  for 
those  who  appreciate  the  cultural  phenomenon 
that  is  hill-billy  entertainment.  It  is  one  of  the 
superior  presentations  in  this  specialized  field, 
and  listeners  will  either  like  it  or  despise  it. 


ONE  MINUTE  PLEASE! 

Network:  DuMont 

Time:  Tues.,  8:30-9  p.m. 

Cast:  John  K.  M.  McCaffery,  permanent 
m.c;  Hermione  Gingold,  Hildy  Parks, 
Marge  Greene,  Marc  Connelly,  Cleveland 
Amory  and  Ernie  Kovacs. 

Producer-Director:  David  Lowe 

Origination:  New  York 

Production  cost:  $4,500  per  week 


SOME  have  it  and  some  don't.  The  gift  of  gab, 
blarney,  loquacity,  chatter,  babble,  effusion, 
that  is.  And  that's  the  whole  point  of  DuMont's 
One  Minute  Please!,  which  is  an  import  from 
the  staid  and  proper  BBC — and  sounds  like 
the  British  trying  to  be  really  jolly. 

What  the  British  (and  DuMont)  have  done 
is  to  take  an  old  parlor  game  and  convert  it 
to  the  electronic  screen.  The  game,  if  your 
memory  goes  back  no  further  than  mah  jong, 
was  to  see  how  well  someone  could  talk  seem- 
ingly sensibly  on  a  subject  he  knew  nothing 
about.    It  belonged  in  the  same  era  as  home 


songfests,  corn-popping  in  the  fireplace,  and 
Gibson  Girl  shirtwaists. 

In  the  DuMont  show,  complete  with  quiz- 
master and  panelists,  the  time  given  each  con- 
testant is  one  minute.  But,  there's  a  twist 
("Gotta  give  it  the  old  twisteroo,  son.").  This 
is  some  common  word  which  once  spoken  may 
not  be  used  again.  In  one  of  the  rounds  on 
the  show  we  saw,  the  secret  word  was  "to,  two, 
too."  It  certainly  served  to  shorten  the  attempts 
of  some  of  the  participants. 

We're  not  sure  we  like  that  hurdle.  When 
such  masters  of  the  spoken  and  written  word 
as  Marc  Connelly  and  Cleveland  Amory  begin 
to  expound  on  such  subjects  as  "How  Peter 
Piper  Picked  a  Peck  of  Pickled  Peppers"  or 
"How  to  Begin  the  Beguine"  even  their  nonsense 
has  a  certain  sparkle. 

Subjects  are  sent  in  by  viewers.  So  are  rec- 
ommendations for  the  secret  word.  If  the 
subject  or  the  secret  word  is  used,  the  viewer 
gets  merchandise.  There's  lots  of  loot  on  this 
program.  And  every  item  is  carefully  iden- 
tified with  the  maker's  name,  and  in  some 
instances  who  the  retailer  is. 

This  business  of  going  back  to  the  heyday 
of  the  simple,  unsophisticated  pre-World  War  I 
America  for  tv  programs  (charades,  20  ques- 
tions, etc.)  has  given  us  pause.  What  next,  we 
ask  ourselves!  The  answer  came  to  us  the 
other  day.  What  we  would  like  to  see  is  the 
old  fashioned  elocution  recitation,  complete 
with  gestures,  that  was  the  staple  of  family 
life  at  the  turn  of  the  century.  Ah,  youth! 


LORCA5T 

Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

Mondays   (5:30-6  p.m.  EDT):  Film, 

Time  for  Color. 

Aug.  22:  Toast  of  the  Town,  Lincoln- 
Mercury  Dealers  through  Ken- 
yon  &  Eckhardt 

Aug.  25:  The  Big  Payoff,  Colgate-Palm- 
olive Co.  through  William  Esty 

Aug.  3 1 :  Danger,  Block  Drug  Co. 
through  Cecil  &  Presbrey 

Sept.  7  (10-10:30  p.m.  EDT):  Life  With 
Father,  Pet  Milk  Co.,  through 
Gardner  Agency 

Sept.  8  (12:15-12:30  p.m.  EDT):  Love 
of  Life,  American  Home  Prod- 
ucts Corp.  through  Biow  Agency 

Sept.  14  (9-9:30  p.m.  EDT):  Meet 
Millie,  Carter  Products,  through 
SSC&B 

Sept.  15  (10-11  p.m.  EDT):  The  Best  of 
Broadway,  Westinghouse  Elec- 
tric Corp.  through  McCann- 
Erickson 

NBC-TV 

Following  is  a  list  of  mobile  unit  seg- 
ments to  be  shown  on  Home  and  Today 
shows  on  days  indicated: 
Aug.  16:  Address  by  George  Briard 
Aug.  17  (on  Home  only):  Pickup  from 
Oklahoma  City  Indian  Conven- 
tion 

Aug.  19:  Dick  Satterfield  &  Arlene 
Francis  (Home) 

Aug.  19:  The  Marriage — situation  com- 
edy, sustaining 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B»T.] 


Page  14    •    August  16,  1954 


Broadcasting    •  Telecasting 


the  one  TV  station  with  3  times  the  power  of  any  in  Atlanta! 


There's  a  new  TV  picture  in  Atlanta  and  you  don't 
have  to  look  hard  to  see  where  the  sales  are  being  made. 
It's  WLW-A. 

Look  at  the  new  power  — 316,000  watts. 

Look  at  the  new  plant — 36,000  square  feet  in  a  dazzling 
modern  building  at  1611  West  Peachtree  NE.  Seating 
for  300  in  Studio  One,  another  150  in  Studio  Two.  The 


only  Atlanta  TV  station  with  room  for  audience  par- 
ticipation, live  audience  excitement. 

And  then  take  a  second  look  at  WLW-A  showmanship, 
WLW-A  audience  building,  WLW-A  merchandising  to 
the  point-of-sold.  This  is  triple-power  to  tap  the  spend- 
ing as  well  as  triple-power  sending!  Something  your 
competition  isn't  overlooking. 

WLW-A,  Crosley  Broadcasting  of  Atlanta,  Inc. 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  15 


#  lH 
i       §     •      •      |  I 


Now  WBC  means  San  Francisco,  too 

San  Francisco's  first  television  station,  KPIX  on  Channel  5,  has  joined 
the  group  of  radio  and  television  stations  operated  by  Westinghouse 
Broadcasting  Company  in  key  centers  of  the  country. 

KPIX  is  WBC's  kind  of  station.  It's  the  Number  One  station  in 
San  Francisco's  one-million-set  metropolitan  area — as  much  a  part  of 
its  daily  life  as  the  cable  cars,  hills,  bays  and  bridges.  As  a  WBC 
station,  KPIX  will  continue  the  policies  and  programming  that  have 
placed  it  first  with  these  people  it  serves  and  sells. 

For  more  information  about  KPIX,  now  that  it's  part  of  the  finest 
station  group  in  the  country,  ask  the  National  Representatives,  the 
station  sales  staff,  or  call  Eldon  Campbell,  WBC  National  Sales  Manager. 
His  number  is  PLaza  1-2700,  New  York. 


KPIX  channel  5 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


KPIX,  San  Francisco 
WBZ-WBZA-WBZ-TV,  Boston 
KYW-WPTZ,  Philadelphia 
KDKA,  Pittsburgh 
WO  WO,  Fort  Wayne 
KEX,  Portland 

National  Representatives:  Free  &  Peters,  Inc. 

KPIX,  San  Francisco,  represented  by  the  Katz  Agency,  Inc. 


in  the  morning! 


in  the  afternoon! 


in  the  evening! 

Winston-Salem 

North  Carolina 

...  the  hub  of  a  rich,  fast- 
growing  15  county  market  in 
the  industrial  heart  of  the  .  . . 


OPEN  MIKE 


State  in  the  South 

Whatever  your  product  or  serv- 
ice— you  will  sell  more  of  it 
faster  to  more  people  when  you 
use  the  


STATION 


NBC 


AFFILIATE 

600  KC-5  KW 
AM  -  FM 


Represented  by 

HEADLEY-REED  CO. 


Expert  Witness 

Editor  : 

You  are  right  as  rain  on  the  abracadabra  re 
the  chairmanship  [of  the  FCC]. 

Proper  administration,  especially  in  this  sen- 
sitive and  controversial  area,  requires  stability 
of  that  office.  Left  in  doubt  and  teetering,  the 
chairman's  strength  is  sapped  within  the  organ- 
ization and  without  it.  Respect  generally  is 
lessened.  It  is  unhealthy  in  a  myriad  of  big 
and  little  ways  when  the  staff,  the  industry 
and  Washington  are  left  to  guess  as  to  where 
tomorrow's  leadership  may  be. 

My  earliest  knowledge  of  the  one-year  deal 
was  when  Mr.  McNinch  went  over  from  the 
Power  Commission  "to  clean  up  the  mess"  that 
had  been  created  in  part  by  the  previous  un- 
certainty in  the  office.  Troubles  remained. 
Then  I  came  in. 

The  White  House  sent  me  a  one-year  nomi- 
nation. Sensing  even  then  the  problem,  I  sent 
it  back  with  this  comment:  "Uncertainty  and 
weakness  are  inherent  in  another  temporary 
appointment.  The  President  has  the  power  to 
fire  the  chairman  any  day  he  is  so  minded. 
Send  me  one  without  any  specified  term  or 
date  limitation."  This  was  done.  There  was 
never  any  doubt,  within  or  without,  as  to 
where  leadership  was  vested. 

James  Lawrence  Fly 
Fly,  Shuebruk,  Bloom  & 

Gaguine 
New  York 

Where  There's  Hope 

EDITOR: 

On  page  60  of  the  Aug.  9  issue  of  Broad- 
casting •  Telecasting,  you  state  that  "Bricker 
stirs  little  hope  among  uhf  industry."  Further 
the  story  stated  "Senator  Bricker's  move  into 
the  tv  picture  caused  a  pall  of  .gloom  to  de- 
scend on  uhf  operators  who  had  been  bank- 
ing heavily  on  succor  from  the  Potter  Com- 
mittee." 

Our  letter  as  representatives  of  the  Uhf 
Coordinating  Committee  did  not  report  to  the 
stations  that  little  hope  existed  because  of  the 
Senator  Bricker  action.  Quite  to  the  contrary, 
our  letter  stated  that  no  hope  could  be  expected 
until  the  Senator  Bricker  investigation.  Fur- 
thermore, our  letter  to  uhf  stations  said  that 
no  hope  existed  as  a  result  of  the  Senator 
Potter  Committee  taking  no  action  except  to 
consider  an  ad  hoc  study  committee.  This 
study  committee  could  not  be  expected  to 
make  early  or  beneficial  suggestions  for  the 
solution  of  the  uhf  problem  in  our  opinion 
because  they  would  be  unfamiliar  with  the 
practices  of  the  television  industry.  .  .  . 

Fred  Weber,  Vice  Chairman, 
Uhf  Coordinating  Committee 
WFPG  Atlantic  City,  N.  J. 

Reservations  About  Reservations 

EDITOR: 

I  find  the  article  on  educational  tv  in  the 
luly  26  issue  very  informative.  It  only  con- 
vinces me  further  that  the  reserved  channels 
are  a  waste  of  valuable  tv  space. 

Speaking  as  a  viewer,  it  seems  unfair  to 
me  that  we  should  be  denied  additional  service. 
For  example,  in  the  New  Orleans  area  where 
we  must  depend  for  vhf  service  (too  far  for 
uhf),  there  is  now  one  station  operating  on 


ch.  6.  Three  companies  are  trying  for  the 
other  vhf  ch.  4.  The  FCC  saw  fit  to  reserve 
ch.  8  for  educational  purposes.  As  I  see  it 
now,  it  will  be  a  long  time  before  we  can 
watch  anything  other  than  a  single  station. 

It  is  my  opinion  that  the  commercial  sta- 
tions can  and  will  supply  plenty  of  time  for 
educational  programs.  Among  three  vhf  sta- 
tions more  time  would  be  available  than  the 
educational-only  tv  station  could  afford  to 
operate.  .  .  . 

We  are  thankful  for  our  single  station  and 
watch  it  constantly.  We  are  a  daytime  station 
therefore  can  see  tv  at  night. 

Archie  Rushing  Jr.,  Prog.  Dir., 
WRJW  Picayune,  Miss. 

Reason  Why 

EDITOR: 

.  .  .  We  appreciate  very  much  the  really 
fine  support  that  Broadcasting  •  Telecasting 
has  given  us,  and  I  am  sure  it  is  one  of  the 
reasons  why  broadcasters  and  advertisers  throw 
so  much  support  into  the  various  Council  cam-' 
paigns. 

Maxwell  Fox 

The  Advertising  Council 

New  York 

Far-Flung  Signals 

EDITOR: 

Let  us  join  the  "long-distance  contenders"' 
with  this  1,417  mile  freak  signal  pickup  in 
Havana,  Cuba.  Attached  picture  was  forwarded 
with  a  letter  from  Mr.  T.  E.  Cody — excerpt  as 
follows: 

"The  picture  I  am  enclosing  was  taken  at 
9:30  a.m.  on  June  15,  1954.  ...  I  live  on  a 


farm  20  miles  southwest  of  Havana,  Cuba,  and 
I  have  only  the  tv  equipment  necessary  to  re- 
ceive the  stations  in  Havana,  a  two  element 
lazy  X  antenna  and  a  17-inch  tv  receiver.  .  .  ." 
Kenneth  H.  Boehmer, 
Sis.  Prom.  Mgr., 
WJBK-AM-TV  Detroit 

EDITOR: 

Not  to  be  outdone  by  Louisville's  WAVE-TV 
— which  reported  in  last  week's  [Aug.  2]  Open 
Mike  several  locations  from  which  they've 
received  long  distance  signal  reports — WCIA 
(TV),  ch.  3,  has  received  several  dozen  re- 
ports of  clear  reception  in  many  distant  points 
— one  1.800  miles  away,  and  others  more 
that  1,000  miles  distant.  These  include  Havana, 
Cuba:  Billings  and  Great  Falls,  Mont.;  Phoe- 
nix, Ariz.;  Miami,  Tampa  and  other  Florida 
cities;  Saskatchewan,  New  Brunswick  and  Que- 
bec, Canada;  numerous  cities  in  Maine,  New 
York,  Rhode  Island,  Connecticut,  Massachu- 
setts and  Texas. 

Bill  Moore,  Publicity, 
WCIA  (TV)  Champaign,  III. 


Page  18    •    August  16,  1954 


Broadcasting  •  Telecasting 


tn  tfje 
iron 

jUatffe  


.  .  1954-style  —  and  for  quite  a  different  reason! 
The  mask  of  the  welder  is  a  common  sight 
up  and  down  the  prosperous  countryside  of  our 
busy  Ohio  River  Valley.  His  is  only  one  of  the 
many  skills  in  constant  demand,  at  premium 
wages,  by  hundreds  of  plants  —  large  and 
little  —  that  thrive  in  this  industrial  nerve 

center  of  America. 

It's  a  big  area,  as  befits  big  productivity,  big 
payrolls,  and  ever  bigger  potentials  .  . 
contained  within  the  boundaries  of  116  counties 
spread  across  five  states.  Here  are  made 
goods  as  small  as  a  grommet,  as  immense  as 
super  bridge  girders  —  sought  eagerly  (and 
paid  for  handsomely)  by  consumers 
around  the  world. 

Small  wonder  that  welders  in  iron  masks  .  . 
experts  at  turret  lathes  .  .  deft  workers 
on  assembly  lines  .  .  men  and  women  with 
high  specialization  they  can  bring  to  a 
diversity  of  jobs  .  .  all  have  helped  this  bustling 
region  amass  a  total  buying  power  last  year  that 
just  missed  four  billion  sales-available  dollars. 

A  lot  of  it  went  into  retail  buying  during  1953; 
this  year  may  see  even  more.  But  this  year  (as 
last  year) ,  WSAZ-TV  is  still  the  only  single 
medium  of  communication  that  penetrates 
all  116  counties  where  these  dollars  are 
being  spent.  More  than  ever,  as  the  favorite 
television  station  in  the  industrial  heart  of 
America,  WSAZ-TV  helps  mold  the  buying 
habits  of  more  than  a  million  regular 
viewers.  It  can  speak  with  equally  mighty 
persuasion  on  your  behalf  —  if  you  will 
only  speak  to  The  Katz  Agency  today. 


Welding  skill  is  only  one  of  many  abilities  needed  in  the  versatile  activ- 
ities of  West  Virginia  Steel  Corporation,  fabricators  and  distributors  of 
metal  -products  at  Charleston,  W.  Va.  Founded  20  years  ago  with  only 
five  employees,  the  company  has  developed  swiftly  into  one  of  the 
city's  major  business  enterprises. 


TELEVISION 
Huntington-Charleston,  West  Virginia 

Channel  3  —  100,000  watts  ERP 

NBC  BASIC  NETWORK-affiliated  ABC  and  Du  Mont 

Also  affiliated  with  Radio  Stations  WSAZ,  Huntington,  and  WGKV,  Charleston 
Lawrence  H.  Rogers,  Vice  President  &  General  Manager,  WSAZ,  Inc. 
Represented  nationally  by  The  Katz  Agency 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  19 


r   ONE  OF^ 

THE  NATION'S! 

ilkilliiiii     '  .  iiiiiiiiliiiliilii 


AND  KOMAs  GOT  HSM! 

J// 


BACK 
HOME 
AFTER 
5  SENSATIONAL 
WEST  COAST 
YEARS 


EYOND 
)MPARE 
»N  THE 
LAHOMA 
AIR! 


Former  idol  of  Oklahoma  radio  fans,  "disk  jockey"  Eddie  Coontz 
returns  to  KOMA  following  a  brilliant  5-year  record  in  California.  .  .  . 
Eddie's  morning  show  for  home-makers  and  afternoon  show  for  the 
younger  set  are  sure  to  be  sellouts.  But  right  now  you  can  buy  .  .  . 
and  your  participating  spots  will  hit  the  big  KOMA  area  with  all  the 
impact  this  entertainer-salesman  extraordinary  can  put  behind  them. 
Better  wire  or  phone! 

*as  rated  by  Billboard 

SMI 

50,000  WATTS     •     CBS  RADIO 


EDGAR  T.  BELL 
Executive  Vice  President 


OKLAHOMA  CITY 


GENE  RIESEN 
Sales  Manager 


REPRESENTED  BY  AVERY-KNODEL,  INC. 

Page  20    •    August  16,  1954 


MILESTONES 


►  BRUCE  BARTON,  chairman  of  the  board 
of  BBDO,  and  ALEX  OSBORN,  vice  chairman, 
the  only  original  partners  still  active  in  the 
agency,  celebrated  the  35th  anniversary  of  their 
association  Aug.  1. 

►  WALTER  HAASE,  general  manager,  and 
ELEANOR  NICKERSON,  head  of  bookkeep- 
ing dept..  WDRC-AM-FM  Hartford,  Conn., 
are  observing  their  30th  and  18th  anniversaries 
with  the  station,  respectively. 

►  VIRGINIA  COLLINS,  KFMO  Flat  River, 
Mo.,  has  marked  the  beginning  of  her  30th 
year  in  the  radio  industry.  Civic  clubs  there 
proclaimed  Aug.  2  as  "Virginia  Collins  Day." 

►  JACK  LATHAM,  newscaster,  NBC  Radio 
Hollywood  Richfield  Reporter  and  11  O'clock 
News,  on  KNBH  (TV)  same  city,  is  in  his  18th 
year  as  radio-tv  newsman  and  his  eighth  year 
on  the  Richfield  program. 

►  FETZER  Broadcasting  Co.  (WKZO-TV 
Kalamazoo,  Mich.)  honored  15  employes  with 
presentation  of  diamond  pins  on  their  entrance 
into  the  station's  Ten  Year  Club.  "Mac" 
McFarland  and  Dick  Stoher  received  pins  from 
John  E.  Fetzer,  president  of  Fetzer  Broad- 
casting Co. 

►  BILL  TAYLOR  celebrates  his  10th  anniver- 
sary on  WOR  New  York  Aug.  15.  His  Sunrise 
Serenade,  broadcast  each  Saturday  at  5:30-6 
a.m.  and  Sunday  at  5:30-8  a.m.,  starts  its  11th 
year  Aug.  21. 

►  WHLI  Hempstead,  N.  Y.,  has  observed  its 
seventh  anniversary. 

►  WBTV  (TV)  Charlotte,  N.  C,  has  celebrated 
its  fifth  birthday. 

►  WJAR-TV  Providence  has  observed  its  fifth 
birthday. 

►  FRANK  HALL  has  marked  his  third  anni- 
versary as  the  RCA  Victor  television  newsreel 
reporter  on  WFIL-TV  Philadelphia. 

►  LYDIA  DE  GARAY  has  observed  the 
1,000th  broadcast  of  her  Home  Sweet  Home 
program  over  KCOR  San  Antonio,  Tex. 


L.  R.  RAWLINS  (r),  general  manager, 
KDKA  Pittsburgh,  presents  Ida  Kohlhaas 
(c),  station  accounting  department,  and 
Evelyn  Gardiner,  director  of  the  KDKA 
Home  Forum,  with  30-  and  25-year  service 
pins,  respectively. 


Broadcasting 


Telecasting 


HERE'S 

WHAT 

YOU 

GET! 

Shore  of 

Sets-ln- 

Total 

Time 

Use 

Rating 

Audience 

Monday 

7:00  AM 

29.6 

12.2 

41% 

8:00  AM 

33.6 

9.4 

28% 

9*0  AM 

30.8 

8.0 

26% 

10:00  AM 

28.6 

7.9 

28% 

11:00  AM 

29.1 

7.1 

24% 

1:00  PM 

29.0 

9.8 

34% 

3:00  PM 

23.3 

9.2 

40% 

5:00  PM 

20.5 

7.7 

38% 

7:00  PM 

30.7 

10.9 

36% 

9:00  PM 

25.7 

10.8 

42% 

(10)  Average 

2S.1 

9.3 

34% 

Tuesday 

6:30  AM 

16.7 

7.9 

47% 

8:30  AM 

33.2 

8.8 

27% 

10:30  AM 

29.2 

7.5 

26% 

11:30  AM 

27.3 

7.3 

27% 

2:30  PM 

26.2 

8.6 

33% 

4:00  PM 

23.5 

8.6 

37% 

5:30  PM 

24.9 

9.3 

37% 

7:30  PM 

32.1 

12.0 

37% 

9:30  PM 

23.6 

9.4 

40% 

10:00  PM 

21.8 

9.5 

42% 

(10)  Average 

25.9 

8.9 

35% 

Wednesday 

7:45  AM 

30.7 

10.2 

33% 

9:45  AM 

31.0 

7.9 

25% 

10:45  AM 

28.3 

7.2 

25% 

11:45  AM 

28.1 

7.6 

27% 

1:45  PM 

27.7 

8.6 

31% 

3:45  PM 

23.6 

8.7 

37% 

4:45  PM 

23.6 

7.9 

33% 

6:45  PM 

28.6 

10.8 

38% 

8:45  PM 

27.8 

10.8 

39% 

10:30  PM 

15.6 

7.6 

48% 

(10)  Average 

26.5 

8.7 

34% 

Thursday 


7:15  AM 

32.5 

12.6 

39% 

9:15  AM 

30.5 

7.5 

25% 

10:30  AM 

29.2 

7.5 

26% 

11:30  AM 

27.3 

7.3 

27% 

12:30  PM 

33.1 

11.5 

35% 

3:30  PM 

23.5 

8.8 

37% 

5:00  PM 

20.5 

7.7 

38% 

7:15  PM 

30.7 

10.5 

34% 

8:15  PM 

30.0 

12.1 

40% 

9:45  PM 

21.9 

8.4 

38% 

(10)  Average 

27.9 

9.4 

34% 

Friday 


6:15  AM 

14.3 

7.1 

50% 

9:00  AM 

30.8 

8.0 

26% 

10:15  AM 

27.5 

7.4 

27% 

11:15  AM 

27.1 

7.0 

26% 

1:15  PM 

29.2 

9.0 

31% 

3:00  PM 

23.3 

9.2 

40% 

4:15  PM 

23.6 

8.5 

36% 

7:15  PM 

30.7 

10.5 

34% 

8:45  PM 

27.8 

10.8 

39% 

9:45  PM 

21.9 

8.4 

38% 

(10)  Average 

2S.6 

8.6 

35% 

Saturday 


8:15  AM 

31.0 

7.8 

25% 

9:30  AM 

26.3 

7.0 

27% 

10:15  AM 

23.8 

6.8 

28% 

11:00  AM 

20.3 

5.3 

26% 

11:45  AM 

23.0 

5.0 

22% 

(5)  Average 

24.9 

6.4 

26% 

ON  POWERHOUSE 

Radio  WOW 


is  9  ierriffc  buy  I 


LARGEST  AUDIENCE 

LOWEST  COST! 

Compare  the  Ratings: 

Total  spots  55 

Sets-In-Use  (Average  per  spot)  29.4% 

RATINGS: 

WOW — Area  Rating  (Average  per  spot)  9.3 

Station  "B"  (Same  times)  5.1 

Station  "C"  (37  Daytime,  same  times)  3.0 

Share  of  Total  Audience: 

WOW— (Average  55  spots)  36% 

Station  "B" — (Average  55  spots,  same  time)  ....  .18.5% 
Station  "C"  (37  Daytime,  same  spots)  11.0% 

Comparative  End-Rates: 

8-Sec  Cos  Minutes 

WOW  $6.50  $18.00  $22.00 

"B"  Station  7.00  14.00  14.00 

"C"  Station  5.68  11.35  11.35 

Compare  the  Costs: 

Cost-Per  1000  In-Home  families: 
Base  S.A.M.-Day  Base  B-Day         Base  C-Day 

WOW  389,809  425,390   

"B"  Station       293,125  321,520   

"C"  Station       147,410  201,210   

8 -Sec: 

WOW  18c  16c  14c 

"B"  Station  47c  43c 

"C"  Station  1.28  94c 

Chainbreaks: 

WOW  49c  45c  39c 

"B"  Station  94c  85c 

"C"  Station  2.56  1.88 

Minutes: 

WOW  60c  56c  47c 

"B"  Station  94c  85c 

"C"  Station  2.56  1.88 

Sources: 

Sets  in  use,  ratings,  shares  are  from  the  Pulse  of  the  WOW  Area,  March, 
1954. 

Rates  are  from  the  March,  1954  Standard  Rate  &  Data,  or  (for  shorties) 
quoted  by  Station  Managers,  3/28/54. 

C-P-M  computed  using  total  weekly  base  (as  indicated)  times  WOW  Pulse 
Area  rating  divided  into  rate. 

REGIONAL  RADIO 


OMAHA,  NEBRASKA 

Bill  Wiseman,  Sales  Manager 
NBC  Aff.      •      590  KC      •      5000  WATTS 
JOHN  BLAIR  &  CO.,  REP. 

A  MEREDITH  STATION    •    Affiliated  with  Better  Homes  and 
Gardens  and  Successful  Farming  Magazines 


I 


,;;r, 

w:K>yXAA:m:AAy>- 


Picture  of  America  enjoyin 


^yAAAAAA  tmA 


m 


Far  be  it  from  NBC  to  tempt  the  citizenry  to  desert  its  dinner.  But 
the  truth  is  . . .  the  great  new  NBC-TV  Monday  night  lineup 
is  about  to  become  America's  favorite  dish.  It's  so  alluring  . . . 
folks  are  apt  to  scurry  from  table  to  television  half-fed ! 

MONDAY*  •  •  GREAT  DAY  IN  THE  EVENING! 

Starting  with  the  popular  Tony  Martin  Show  at 7:30  (The  Gillette  Co.; 
The  Toni  Co.  Division)  . . .  the  high-rated  Camel  News  Caravan  with  John 
Cameron  Swayze  at  7:45  (R.  J.  Reynolds  Tobacco  Co.)  . . .  and  then  . . . 


its  favorite  Monday  night  dish 


PREMIERE!  THE  SID  CAESAR  SHOW 

8:00-9:00.  The  Colossus  of  the  history-making  "Show  of  Shows,"  now  on  his 
own  in  a  mad  and  marvelous  program  complete  with  Carl  Reiner,  Howard 
Morris  and  guests.  Sponsors :  American  Chicle  Co.,  Radio  Corporation 
of  America,  Speidel  Corp.  Three  Mondays  a  month.  Begins  September  27. 


PREMIERE!  MEDIC 

9:00-9:30.  The  American  Medical  Association  calls  it  "dramatic, 
informative,  authentic."  A  taut,  moving  series  of  medical  stories, 
authorized  by  the  Los  Angeles  County  Medical  Association. 
Sponsor:  The  Doiv  Chemical  Co.  Begins  September  13. 

ROBERT  MONTGOMERY  PRESENTS 


-  I? 


9:30-10:30.  Now  in  its  fifth  great  year. 

The  first  July  Nielsen  Report  shows 
it  as  the  sixth  highest-rated  show  in  all 
television.  Averaged  a  31.7  Nielsen 
between  September  '53  and  May  '54.  Sponsors: 
American  Tobacco  Co.  and  S.  C.  Johnson  &  Son. 


PREMIERE!  LELAND  HAYWARD 

PRESENTS  8:00-9:30  ...  every  fourth 
Monday,  beginning  October  18.  The  ne 
plus  ultra  in  Entertainment.  Live  super-shows  in 
Color,  with  the  great  Greats  of  show  business! 
Sponsors:  Ford  Motor  Co.;  Radio  Corporation  of  America. 

And  so  it  goes,  on  into  the  night . . .  into  "TONIGHT,"  the  new  NBC  variety  show 
starring  Steve  Allen.  Five  nights  a  week  (11 :30  PM-1  AM*) .  Begins  September  27. 

Small  wonder  that  Monday  Night  on  NBC-TV  will  be  America's  favorite 
dish  this  Fall !  And  the  same  thing  goes  for  every  night. 

ADVERTISERS:  Obviously  the  best  place  to  sell  your  product,  is  where 

the  viewers  come  and  stanj.  NBC-TV. 


Hi  PM-12  Midnight  C.S.T. 
All  times  are  New  York  Time. 


I  i 

IBI 

i  i 


TELEVISION 

a  service  of  the  Radio  Corporation  of  America 


our  respects 

To  JACK  GROSS 
and  PHIL  KRASNE 

KNOWN  as  the  Bobbsey  twins  of  the  tv  film 
industry,  to  separate  the  working  combination 
of  Jack  Jerome  Gross  and  Philip  Ned  Krasne 
is  almost  impossible. 

Technically,  Mr.  Gross  functions  as  presi- 
dent of  Gross-Krasne  Inc.  and  board  chairman 
of  United  Television  Programs  Inc.,  Hollywood. 
Mr.  Krasne  serves  as  executive  vice  president 
of  Gross-Krasne  and  president  of  UTP.  To- 
gether they  hold  a  long  term  lease  on  California 
Studios,  which,  in  addition  to  serving  as  head- 
quarters for  their  production  and  distribution 
activities,  accommodates  such  firms  as  Ziv 
Television  Programs. 

Friends  for  many  years,  Messrs.  Gross  and 
Krasne  decided  to  cast  lots  together  in  1951 
and  enter  tv  film  production.  No  stranger  to 
the  medium,  Mr.  Krasne,  in  association  with 
Frederic  W.  Ziv,  had  produced  the  Cisco  Kid 
motion  picture  series.  In  late  1949  he  filmed 
that  series  for  tv  consumption,  later  selling 
his  interest  in  the  property  and  39  half-hour 
completed  color  films  to  Ziv  Tv. 

His  partnership  with  Mr.  Gross,  who  during 
the  preceding  year  had  produced  "Little  Egypt" 
and  "Mark  of  the  Renegade"  for  Universal 
Pictures  (now  Universal-International),  was 
just  getting  organized  when  Lever  Bros,  de- 
cided to  put  Big  Town  on  film.  In  December 
1951  Gross-Krasne  shot  the  first  one,  and  Lever 
contracted  for  26  films  to  start  on  CBS-TV 
in  April  1952. 

Now,  91  films  later,  Gross-Krasne  has  start- 
ed a  new  group  of  39,  budgeted  at  $1,500,000, 
featuring  Mark  Stevens  as  Steve  Wilson  in  the 
revised  format.  When  the  series  moves  to 
NBC-TV  this  fall,  Lever  will  alternate  with 
another  sponsor,  as  yet  un-announced. 

Last  year  the  producers  completed  Your 
Gospel  Singer  series  of  13  quarter-hour  films, 
four  half-hour  films  for  CBS-TV  Lux  Video 
Theatre  and  handled  physical  production  of 
three  half-hour  films  based  on  John  Steinbeck 
stories  for  CBS-TV's  Omnibus.  The  last  seven 
films  are  now  included  in  the  Curtain  Call 
package. 

In  a  partnership  deal,  similar  to  those  en- 
gineered by  major  motion  picture  studios  with 
talent,  Gross-Krasne  and  Louis  Hayward  last 
year  started  the  first  group  of  39  half-hour 
Lone  Wolf  programs.  At  same  time  they  now 
have  Mayor  of  the  Town  before  the  camera. 
The  latter,  in  conjunction  with  Rawlins-Grant, 
stars  Thomas  Mitchell,  with  the  William  Morris 
Agency  handling  national  sales  and  UTP, 
regional  sales. 

Upcoming  is  an  O.  Henry  anthology  series. 
They  plan  to  complete  three  films  this  summer 
and  use  them  to  determine  the  advisability  of 
syndication  or  national  sale.  A  minimum  of 
39  programs  is  contemplated. 

When  Jack  Gross  and  Phil  Krasne  bought 
out  their  partners  in  UTP  in  August  1953,  they 
emphasized  that  UTP  was  not  in  business  to 
distribute  Gross-Krasne  products  only.  That 
they  meant  what  they  said  is  demonstrated  by 
the  UTP  catalogue,  featuring  Waterfront, 
Rocky  Jonep,  Space  Ranger,  Double  Play,  Royal 
Playhouse,  Counterpoint,  Hollywood  Offbeat, 
the  upcoming  Where  Were  You  and  other 
packages. 

Mr.  Gross  was  born  July  29,  1902,  in  New 
York  City.  Moving  to  St.  Joseph,  Mo.,  in 
1910  he  showed  early  an  interest  in  the  enter- 
tainment field.    During  the  next  10  years  he 


JACK  GROSS 


PHIL  KRASNE 


was  cashier  in  a  vaudeville  house,  percussion- 
ist, student  at  St.  Joseph's  Junior  College  and 
a  motion  picture  operator. 

He  later  worked  in  cities  throughout  the  mid- 
west as  theatre  manager  with  the  RKO  chain. 
He  was  transferred  to  San  Francisco  in  1928 
and  became  western  division  manager  of  RKO 
Theatres  in  1935. 

His  next  step  was  to  join  Universal  as  pro- 
ducer from  1938  to  1943.  Shifting  to  RKO 
as  assistant  to  the  vice  president  in  charge  of 
production,  he  left  in  1950  to  return  to  Uni- 
versal. 

Included  in  his  motion  picture  credits  are 
"My  Little  Chickadee,"  "Bank  Dick,"  "Never 
Give  a  Sucker  an  Even  Break,"  "Enchanted 
Cottage,"  "Rachel  and  the  Stranger"  and 
others. 

Mr.  Krasne,  who  was  born  May  6,  1905  in 
Norfolk,  Neb.,  spent  his  childhood  in  Omaha 
and  Council  Bluffs,  Iowa.  In  1923  he  entered 
the  U.  of  Michigan  and  received  his  L.L.B. 
four  years  later.  Following  graduation  from 
the  U.  of  Southern  California  Law  School  in 
1929,  he  specialized  in  motion  picture  problems. 

In  1936  he  entered  independent  motion  pic- 
ture production  with  the  "Charlie  Chan"  series 
starring  Sidney  Toler  and  "The  Falcon"  group, 
followed  by  "Cisco  Kid." 

Jack,  Hilda  and  13-year-old  Linda  Gross  live 
"within  spitting  distance  of  California  Studios" 
in  Hollywood.  With  little  time  for  hobbies, 
Mr.  Gross  reveals  an  interest  in  horses,  "though 
not  to  ride." 

Phil,  Bernice  and  10-year-old  Jimmy  Krasne 
live  in  Beverly  Hills.  While  Mr.  Krasne 
claims  he  rides  horses,  Mr.  Gross  says,  "Phil's 
hobby  is  building  new  offices  at  California 
Studios." 


Broadcasting   •  Telecasting 


The  American  Stores 
Company,  one  of  the 
largest  food  chains  in 
the  nation,  operate  the 
Acme  Super  Markets — 
with  132  outlets  in 
northern  New  Jersey 
and  Staten  Island. 


me  Story  and  WA TV 


FOUR  YEAR 


This  150%  inciease  in 
time  and  500%  in- 
crease in  frequency,  by 
a  sponsor  in  the  highly 
competitive  food  chain 
field,  indicates  a  satis- 


Do  YOU  have  a  sales  problem? 


h  a  n  n  e 


13 


wat  v 


covering    metropolitan    new    york-new  jersey 

TELEVISION     CENTER,   NEWARK    1,    NEW  JERSEY 


REPRESENTED     BY     WEED     TELEVISION  CORP. 

Broadcasting    •  Telecasting 

August  16,  1954    •    Page  25 

3 


We  ain't  got  no  fifth  amendment  listeners  in  Central 
Ohio.  They  listen  to  WBNS  and  they'll  tell  any  pollster 
who  calls  up  and  asks  'em.  When  PULSE  interrogates  this 
area's  listeners  they  get  answers  which  add  up:  WBNS  has 
more  listeners  than  all  other  local  stations  combined; 
WBNS  has  the  TOP  20  PULSE-rated  programs  heard  in 
Central  Ohio. 


r 


CBS  for  CENTRAL  OHIO 


ASK 

JOHN  BLAIR 


radio 

COLUMBUS,  OHIO 


JOHN  MITCHELL 


Page  26 


August  16,  1954 


on  all  accounts 


JOHN  MITCHELL,  vice  president  in  charge 
of  sales  of  Screen  Gems,  New  York,  literally 
swept  his  way  into  the  radio  business. 

As  a  young  graduate  in  the  shipping  room 
at  the  Erwin  Wasey  agency  in  New  York  he 
was  assigned  as  janitor  for  two  weeks  while 
the  regular  man  was  on  vacation.  The  hours 
were  4  a.m.  to  noon  and  the  pay  was  $13" 
a  week.  When  the  vacationing  professional 
returned,  young  Mitchell  was  rewarded  with 
his  choice  of  departments  in  the  agency.  He 
chose  radio  where  the  hours  were  more  regular 
and  his  pay  was  $3  more  per  week. 

In  the  next  two  years  he  managed  to  work  in 
all  phases  of  the  radio  department  and  by  1941 
was  ready  to  move  to  Mutual  as  sales  service 
manager,  functioning  there  as  a  liaison  between 
the  sales  department,  the  agencies  and  the  sta- 
tions, heading  a  10-man  department.  A  year 
and  a  half  later  he  was  named  an  account 
executive  at  the  network.  He  remained  with 
Mutual  until  1943  when  he  was  commissioned 
an  ensign  in  the  U.  S.  Navy.  For  the  next  two  [ 
years  he  was  aboard  LSTs  with  amphibious  \ 
forces  attached  to  the  Fifth  Fleet  in  the  Pacific. 
He  was  released  as  a  lieutenant  commander  in 
1945  and  still  maintains  his  commission. 

After  the  war  he  returned  to  Mutual  for  six 
months.  Then  he,  together  with  four  partners, 
began  construction  of  radio  station  WVET 
Rochester,  N.  Y. 

Mr.  Mitchell  had  been  running  the  station 
for  two  years  in  1948  when,  anticipating  the 
importance  of  television,  he  returned  to  New 
York  to  join  United  Artists  as  director  of 
television.  For  four  years  he  headed  this  de- 
partment, supervising  the  distribution  of  filmed 
programs  for  television. 

On  Dec.  1,  1952,  he  received  an  offer  from 
Ralph  M.  Cohn,  vice  president  and  general  man- 
ager of  Screen  Gems  Inc.,  to  head  that  organi- 
zation's sales  department.  Mr.  Mitchell  ac- 
cepted.   He  has  been  with  the  firm  ever  since. 

John  Mitchell  was  born  in  New  York  City 
on  April  27,  1918.  Later  his  family  moved  to 
Rochester  where  he  got  his  first  taste  of  selling. 
By  the  time  he  was  12  he  and  his  brother  Ralph 
had  developed  a  lucrative  Christmas  tree  and 
wreath  business. 

At  the  U.  of  Michigan,  he  served  as  advertis- 
ing and  business  manager  of  The  Michigan 
Daily  and  worked  on  the  school  radio  station. 
He  graduated  with  a  B.A.  degree  in  economics. 

He  is  married  to  the  former  Cecile  Hober. 
They  have  one  child,  Joan,  6.  Hobbies:  tennis, 
golf,  swimming,  horseback  riding. 

Broadcasting   •  Telecasting 


NEW  VHF 


MT.  PISGAH,  N.C 


Johnson  City  • 


GRADE 

"A" 
Contour 


ir  Asheville 


WLOS-TV 

CHANNEL  13-  Asheville,  N.C. 

Serving  1 98,830  TV  Families' 
in  an  area  of  2,058,000  people** 


Covering  Four  Rich  Piedmont  States 
with 

Effective  Buying  Income  of 
$2,411,466,000** 

170,000  Watts  Video— Highest  Antenna 
n  the  South— 6089  feet  above  sea  level 
(FCC  Maximum  at  this  elevation  above  terrain) 

*A.  C.  Nielsen  Co.  Report  U.  S.  Television  Ownership  by  Counties 
as  of  November  1, 1953 

"Sales  Management  Survey  of  Buying  Power,  May  10, 1954 

WLOS-TV 

CHANNEL  13    •    ASHEVILLE,  N.  C. 

Represented  Nationally  by  Southeastern  Representative 

Venard,  Rintoul  and  McDonnell,  Inc.       James  S.  Ayres  Company 
New  York  City,  N.Y.  Atlanta,  Ga. 


MT.  PISGAH 


/ 


•  Spartanburg 


Greenville 


ft 


Jul 


^JUlldUi^  utuuynaj  05011011*3  .  .  .  I If  0  J  | G  dl!  IU5 


ANN  BAKER  stars  as  uCorliss" 
BOBBY  ELLIS  as  "Dexter" 


FRESH 
PR< 

STAGE,  W« 
MAGA 


JEEPERSI EVERYBODY 
LOVES  FAMILY  SITUATION  COMEDY... TV's 
MIGHTIEST  SELLING  FORCE!  WHEN  FAMILIES 
SEE  THEMSELVES  AS  THE  ARCHERS  (THATS  US) 
YOUVE  GOT  THEM  BY  THE  EMOTIONS  \ 
JUST  LOOK  AT  A  FEW  OF  THE  MANY 
BUSINESSES  WE'RE  SELLING  FOR  j 
HURRY'  LET  US  ADD 
YOUR  NAME,  JUST  WRITE, 
WIRE  OR  PHONE  / 


X 


Jf 


STORES 

SEARS  ROEBUCK  in  Houston 

SAFEWAY  STORES  in 
>.  Washington,  D.  C. 

HILL  GROCERY  STORES 
in  Birmingham 


COFFEE 


OLD  JUDGE  COFFEE 
in  St.  Louis 


DAIRIE 

SEALTEST  DAIRIES,  Inc 
in  Pittsburgh,  Altoonc 
and  Erie,  Penn. 

ABBOTT  DAIRY 

in  Philadelphia 


i 


CANDY 


BROWN  &  HALEY 
CANDIES 


in  Pacific  Coast 


r.iJ»llimiirr.»swr< 


Markets 


fW-BSSO 


HOLSUM  BREAD 
in  Salt  Lake  City 


ESS'. 


LION  OIL  COMPANY 
In  Tennessee, 
Arkansas, 
Louisiana, 
Mississippi, 
Texas 


UTILITIES 

ROLINA  LIGHT  &  POWER 
•Jorth  and  South  Carolina 
XRIZONA  PUBLIC  SERVICE 
in  Phoenix 
VALLEY  ELECTRIC 
n*w  in  San  Luis  Obispo, 


COSMETICS 


t(5C,ea.edV>Y'H*>hHe,bert 

R-a  PAYOFF  For  Sponsors. 
With  o  Big  P*1 


i^ZIV  TELEVISION  PROGRAMS,  INC. 

j2j  1529  MADISON  ROAD,  CINCINNATI,  OHIO 
■  NEW  YORK  HOLLYWC 

Mm 


Every  Day  Is  Payday 

IN  THE  HEART  OF  INDUSTRIAL  AMERICA 


EVERY  DAY  OF  THE  WEEK  .  .  .  EVERY  WEEK  OF  THE  MONTH  .  .  .  EVERY 
MONTH  OF  THE  YEAR  .  .  .  PAY  ENVELOPES  are  handed  out  to  workers  in  the  Heart 
of  Industrial  America!  This  was  revealed  in  a  recent  survey  of  133  manufacturing  plants 
and  business  houses  in  the  WWVA  area  .  .  .  firms  which  employ  many,  many  thousands  of 
WWVA  listeners. 

Here's  An  Audience  With  Ready  Cash  to  Spend 
the  Moment  They  Hear  Your  Sales  Message  on  WWVA 

These  are  the  men  and  women  who  keep  the  wheels  humming  in  the  Heart  of  Industrial 
America  ...  in  the  Steel  Mills  .  .  .  Chemical  Plants  .  .  .  Glass  Factories  .  .  .  Coal  Mines  .  .  . 
Potteries  .  .  .  Tobacco  Plants  .  .  .  and  the  many  other  diversified  industries  for  which  this 
area — served  by  WWVA — is  famous. 

SELL  THEM!  TELL  THEM! 
WITH  ONE  STATION,  ONE  COST,  ONE  BILLING 


50,000  WATTS 
CBS  RADIO 
•  1170  • 


WWYA 

WHEELING,  WEST  VA. 


NATIONAL  SALES  HEADQUARTERS:  JOHN 
Tom  Harker,  118  East  57th  St.,  New  York  22,  N.  Y. 


&  COMPANY 


Page  30    •    August  16,  1954 


Broadcasting   •  Telecasting 


BROApg^STING 
TELECASTING 


vugust  16,  1954 


Vol.  47,  No.  7 


POWER  STATIONS  ORGANIZE 
TO  SELL  NIGHT  RADIO  SHOWS 

Two  years  in  the  planning,  a  Quality  Radio  Group  will  be  formally 
set  up  in  Chicago  the  end  of  this  month.  It  will  produce  night  radio 
shows,  sell  them  with  its  own  sales  organization.  Its  formation 
is  bound  to  steal  the  thunder  from  two  other  meetings  of  NBC-TV  and 
CBS  Radio  affiliates  also  scheduled  for  Chicago  at  the  same  time. 

THE  QUALITY  GROUP 


\FTER  two  years  of  quiet  planning,  a  group 
jf  the  country's  foremost  radio  stations  proposes 
:o  inaugurate  this  fall  a  cooperative  tape-re- 
;orded  programming  project  available  to  na- 
:ional  advertisers  for  nighttime  sponsorship 
[Closed  Circuit,  May  24,  B»T  May  31]. 

Avowedly  designed  to  re-sell  national  night- 
time radio  in  the  light  of  sagging  network 
schedules,  the  project  tentatively  has  been 
labeled  "Quality  Radio  Group,"  studiously 
avoiding  the  "network"  connotation.  The  target 
starting  date  is  Labor  Day  and  one  half-hour 
segment  reportedly  already  has  been  sold. 

The  project  is  headed  by  John  H.  DeWitt, 
Jr.,  WSM  Nashville,  temporary  chairman,  and 
William  Wagner,  WHO  Des  Moines,  as  acting 
secretary-treasurer.  Ward  L.  Quaal,  vice  presi- 
dent and  assistant  general  manager  of  Crosley 
Broadcasting,  is  handling  legal  and  financial 
aspects.  To  formalize  the  plan,  a  meeting  will 
be  held  in  Chicago  either  just  before  or  im- 
mediately following  the  NBC  Tv  Affiliates 
meeting  scheduled  at  the  Drake  Hotel  Aug. 
31 -Sept.  1. 

The  Group  will  have  a  maximum  line-up  of 
36  stations,  it  was  learned,  and  it  is  hoped  to 
have  two  dozen  of  them  in  the  fold  by  the  time 
service  begins.  Already  reported  as  definitely 
aligned  are: 

WSB  Atlanta,  WGN  Chicago,  WLW  Cin- 
cinnati, WFAA-WBAP  Dallas-Fort  Worth 
(sharing  820  kc),  WHO  Des  Moines,  KFI  Los 
Angeles,  WSM  Nashville  and  WOAI  San  An- 
tonio— all  Class  1-A  clear  channel  stations; 
WBT  Charlotte  and  WOR  New  York,  Class 
1-B  clears;  and  KPRC  Houston  and  WOW 
Omaha,  regionals. 

Others  numbered  among  those  tentatively 
committed  include  a  half-dozen  1-A  clears 
throughout  the  country,  a  dozen  1-B's  (all  with 
50  kw)  and  a  number  of  regional  outlets  in 
major  markets.  All  of  them  are  affiliated  with 
existing  networks. 

The  programs  to  be  offered  are  the  top-rated 
features  of  the  cooperating  stations.  In  addition 
to  the  half-hour  "definitely"  sold,  it  was  re- 
ported that  several  others  are  on  the  verge  of 
being  signed. 

The  Group  will  function  on  a  cooperative 
basis.  The  time  costs  will  be  the  sum  of  the 
established  rate-cards  of  the  stations  used. 

To  launch  the  project,  cooperating  stations 
will  pay  initial  dues  amounting  to  20  times 


their  highest  prevailing  daytime  hourly  rate. 
Thus,  a  station  having  a  $300  rate  would  con- 
tribute $6,000.  A  reserve  of  5%  of  the  return 
on  time  sales  would  be  retained  to  maintain 
a  New  York  sales  office  and  defray  traffic  over- 
head. 

Originally,  the  project  was  to  have  been  called 
"Quality  Stations  Network,"  but  that  name  was 
dropped  because  the  group  will  not  option  time 
or  function  along  network  lines.  Thought  was 
given  to  "Quality  Stations  Assn.,"  but  that  has 
a  trade  group  connotation.  The  name  "Quality 
Radio  Group"  consequently  was  tentatively  se- 
lected, but  will  be  subject  to  ratification  by  the 
stations  at  the  upcoming  Chicago  meeting. 

The  Group  hopes  that  its  activity  will  stim- 
ulate spot  buying  generally.  Moreover,  it  will 
tend  to  remove  these  larger  stations  from  local 
competitive  selling,  leaving  local  advertisers 
largely  to  local  stations.  It  is  pointed  out  that 
this  was  the  situation  before  nighttime  network 
radio  began  bogging  down.  Since  that  time, 
however,  many  big  stations  have  solicited  local 
business  and  adjusted  their  rates  competitively. 

Corporate  papers  for  the  Group  now  are 


BLUE-CHIP  LINEUP 

Here  are  the  13  powerful  stations  al- 
ready aligned  in  the  Quality  Radio 
Group: 

50  kw  1-A  Clears 

WSB  Atlanta,  WGN  Chicago,  WLW 
Cincinnati,  WFAA-WBAP  Dallas-Fort 
Worth  (sharing  820  kc),  WHO  Des 
Moines,  KFI  Los  Angeles,  WSM  Nash- 
ville, WOAI  San  Antonio. 

50  kw  1-B  Clears 
WBT  Charlotte,  WOR  New  York 

5  kw  Regionals 
KPRC  Houston,  WOW  Omaha 


being  drafted  by  the  law  firm  of  Lane  & 
Waterman,  of  Davenport,  Iowa.  Basic  station 
agreements  also  are  being  drawn  by  the  firm. 

The  New  York  office  to  be  established  will 
function  only  for  the  Group.  Existing  relations 
of  individual  station  members  with  their  na- 
tional representatives  are  not  disturbed,  it  was 
explained. 

The  project  got  its  initial  incentive,  according 
to  a  spokesman,  because  it  was  felt  that  radio 
networks  were  not  effectively  selling  nighttime 
radio.  Moreover,  it  has  been  ascertained  that 
many  of  the  programs  produced  by  the  mem- 
ber stations  are  salable  nationally.  Through 
the  use  of  high  quality  tape,  line  charges  be- 
come no  factor.  The  station  lineup  is  being 
fashioned,  it  was  stated,  so  as  to  provide  the 
national  advertiser  with  the  lowest  cost  per 
thousand  available  in  nighttime  radio. 

THE  NETWORK  MEETINGS 

PLANS  were  being  finalized  last  week  for 
meetings  of  the  affiliates  of  NBC-TV  and  CBS 
Radio,  slated  for  Chicago  during  a  three-day 
period  starting  Aug.  31. 

o  NBC-TV  affiliates  will  confer  with  officials 
of  that  network,  headed  by  Brig.  Gen.  David 
Sarnoff,  board  chairman  of  RCA  and  NBC, 
at  the  Drake  Hotel  on  Aug.  31  and  Sept.  1  in 
what  key  affiliates  describe  as  a  "seasonal" 
get-together  not  expected  to  produce  fireworks. 

•  CBS  Radio  affiliates  will  meet  with  execu- 
tives of  their  network,  led  by  CBS  President 
Frank  Stanton,  at  the  Edgewater  Beach  Hotel 
on  Sept.  1-2  for  sessions  which  both  Affiliates 
Advisory  Board  Chairman  Kenyon  Brown, 
KWFT  Wichita  Falls,  and  CBS  Radio  Presi- 
dent Adrian  Murphy  characterized  as  "a  unique 
gesture  of  good  will"  designed  for  "both 
pleasure  and  profit"  [B»T,  Aug.  9]. 

The  NBC-TV  sessions  are  expected  to 
canvass  plans  for  fall  programming,  selling, 
promotion,  and  related  subjects,  and  amicability 
is  expected  to  prevail,  according  to  key  leaders 
of  the  affiliate  body. 

If  any  heat  is  generated,  they  said,  it  is  apt 
to  come  from  (1)  what  some  affiliates  regard 
as  network  forgetfulness  of  its  pledge  to  in- 
troduce no  new  sales  formats  without  prior 
consultation  with  affiliates,  and  (2)  compensa- 
tion to  be  paid  to  affiliates  for  carrying  network 
color  programs. 

While  the  exact  rates  that  the  network  will 
levy  upon  advertisers  for  broadcasting  color 
programs  cannot  be  determined  until  AT&T's 
color  rates  have  been  fixed,  affiliates  were  said 
to  feel  it  is  none  too  soon  to  start  talking 
about  an  increase  in  compensation  for  the  sta- 
tions when  they  carry  NBC-TV  color  programs. 

Network  officials — and  they  declined  to  dis- 
cuss plans  for  the  Chicago  meetings  on  the 
ground  that  it  is  the  affiliates'  session  and  net- 
work executives  are  only  invited  guests — were 
represented  as  having  indicated  no  compensa- 
tion boost  will  be  forthcoming  because  of  color. 

Affiliates  on  the  other  hand  maintained  that 
they  must  install  additional  equipment  to  carry 
network  color  and  that  this  expense  should  be 


Broadcasting 


Telecasting 


August  16,  1954 


Page  31 


offset  by  increased  compensation.  In  any 
event,  it  was  argued,  if  color  tv  packs  all  the 
wallop  claimed  for  it,  then  color  programs 
should  be  worth  proportionately  more  to  the 
advertiser,  and  both  network  and  stations  should 
benefit. 

NBC-TV  affiliates  are  headed  by  Walter 
J.  Damm,  of  WTMJ-TV  Milwaukee. 

The  CBS  Radio  session,  although  the  agenda 
does  not  list  it,  is  expected  to  include  further 
discussion  of  the  network's  plan  (already  rati- 
fied by  affiliates)  to  cut  nighttime  costs  to 
"approximately  premium  day  costs"  and  reduce 
station  compensation  by  20%.  Effective  date 
of  these  changes  had  not  been  disclosed,  but 
network  salesmen  are  discussing  it  with  prospec- 
tive sponsors,  indicating  the  new  structure  will 
go  into  operation  before  the  fall-winter  season 
starts  in  October. 

CBS  Radio  Agenda 

Agenda  for  the  meeting  calls  for  CBS  Radio 
officials  to  present  plans  for  1954-55  program- 
ming, sales,  advertising  and  promotion,  which 
will  be  the  subjects  of  the  entire  opening  session, 
starting  at  2  p.m.  Sept.  1.  A  banquet  featuring 
entertainment  by  CBS  Radio  talent  is  scheduled 
that  evening,  followed  by  two  separate  sessions 
on  the  morning  of  Sept.  2,  one  for  station 
owners  and  managers  and  dealing  with  manage- 
ment affairs,  and  one  for  promotion  people. 

Dr.  Stanton,  president  of  CBS  Inc.,  will  ad- 


Page  32    •    August  16,  1954 


Key  Quality  Figures 

These  two  broadcast  veterans,  along  with 
Will  iam  Wagner,  WHO  Des  Moines,  are 
spearheading  the  tape-recording  program- 
ming project.  At  left,  John  H.  DeWitt,  WSM 
Nashville,  temporary  chairman  of  the  Group. 
At  right,  Crosley  Broadcasting's  Ward  L. 
Quaal,  handling  Quality  legal  and  financial 
aspects.  Mr.  Wagner  is  acting  secretary- 
treasurer  of  the  Group. 


dress  the  affiliates — in  one  of  his  first  recent 
speeches  devoted  to  radio — at  a  luncheon 
Sept.  2. 

Both  CBS  Radio  and  NBC-TV  expect  to 
have  top-level  officials  on  hand  for  the  respec- 
tive meetings. 

CBS  Radio  Delegation 

From  CBS  Radio  the  following  are  slated  to 
attend,  along  with  CBS  President  Stanton  and 
Richard  Salant,  vice  president  and  general  ex- 
ecutive of  CBS  Inc.: 

Adrian  Murphy,  president;  J.  Kelly  Smith, 
administrative  vice  president;  H.  Leslie  Atlass, 
vice  president  in  charge  of  central  division; 
Lester  Gottlieb,  vice  president  in  charge  of 
network  programs;  John  Karol,  vice  president 
in  charge  of  network  sales;  William  A.  Schudt 
Jr.,  vice  president  in  charge  of  station  relations. 

George  Bristol,  director  of  sales  promotion 
and  advertising;  Harper  Carraine,  director  of 
research;  George  Crandall,  director  of  press 
information;  Edward  DeGray,  director  of  sta- 
tion relations;  Louis  Dorfsman,  associate  di- 
rector of  sales  promotion  and  advertising;  W. 
Dudley  Faust,  network  sales  manager;  Harry 
Feeney,  assistant  to  the  director  of  press  in- 
formation; Norman  Frank,  supervisor  of  net- 
work programs;  Sidney  Garfield,  director  of 
exploitation;  Richard  Golden,  director  of  sales 
presentations;  E.  E.  Hall,  sales  service  manager; 
Roger  K.  Huston,  network  sales  manager  in 


Affiliates'  Chiefs 

These  two  broadcasters  head  station  dele- 
gations which  will  meet  with  CBS  Radio  and 
NBC-TV  in  Chicago.  At  left,  Walter  Damm, 
WTMJ-TV  Milwaukee,  leader  of  NBC-TV 
affiliates.  At  right,  Kenyon  Brown,  KWFT 
Wichita  Falls,  who  is  chairman  of  the  CBS 
Radio  Affiliates  Advisory  Board.  Both  net- 
work sessions  are  expected  to  be  amicable, 
with  no  more  than  minor  fireworks  predicted 
in  network  or  station  quarters. 


charge  of  western  division;  Tom  Means,  director, 
promotion  service,  CBS-owned  radio  stations; 
Ole  Morby,  western  division  manager,  station 
relations;  Frank  Nesbitt,  manager  of  sales  de- 
velopment; Charles  Oppenheim,  administrative 
manager,  sales  promotion  and  advertising; 
Murry  Salberg,  manager  of  program  promo- 
tion. 

NBC-TV  Representatives 

L 

The  NBC  delegation  to  the  meeting  of  NBC- 
TV  affiliates  is  slated  to  include,  in  addition  to 
Gen.  Sarnoff,  the  following: 

Sylvester  L.  (Pat)  Weaver  Jr.,  president; 
Robert  W.  Sarnoff,  executive  vice  president; 
George  Frey,  NBC-TV  sales  vice  president; 
Thomas  A.  McAvity,  vice  president  in  charge 
of  tv  network  programs;  Joseph  V.  Heffernan, 
financial  vice  president;  William  H.  Fineshriber 
Jr.,  vice  president  in  charge  of  the  radio  net- 
work;  Charles  R.  Denny,  vice  president  in 
charge  of  owned  stations  and  Spot  Sales;  Harry 
Bannister,  station  relations  vice  president,  and 
other  members  of  station  relations  department; 
John  K.  West,  vice  president  in  charge  of  Paci- 
fic division;  Frank  M.  Russell,  vice  president, 
Washington;  Emanuel  Sacks  and  David  Adams, 
staff  vice  presidents;  John  M.  Clifford,  adminis- 
trative vice  president;  Robert  Shelby,  vice  presi- 
dent  and  chief  engineer;  Sydney  H.  Eiges,  vice  ' 
president  in  charge  of  press. 


Broadcasting   •  Telecasting 


ADVERTISERS  &  AGENCIES 


AFL  DROPS  EDWARDS  IN  POLICY  DISPUTE 


EDWARDS 

Mr.   Edwards   said  he 


Commentator  claims  union  at- 
tempted to  impose  censorship 
of  his  newscasts,  on  MBS. 

THE  AMOUNT  of  control  a  sponsor  should 
exercise  over  a  news  commentator  is  at  issue  in 
a  disagreement  involving  AFL  and  Frank 
Edwards,  sponsored  by  the  union  on  MBS  for 
four  and  a  half  years  up  to  Aug.  11. 

AFL  announced  Thursday  noon  it  had  "ter- 
minated his  services"  in  a  dispute  with  Mr.  Ed- 
wards over  a  union 
policy  directive. 
He  replied  the  union 
violated  the  spon- 
sorship contract  and 
tried  to  censor  him. 
The  union  said  it 
didn't  want  Mr.  Ed- 
wards to  broadcast 
when  he  was  dis- 
satisfied, adding  the 
main  problem  was  to 
get  the  commentator 
"to  present  news  as 
news  and  opinions 
as  opinions." 
received  a  written 
memo  Aug.  2  that  "imposed"  on  him  without 
his  agreement  "a  strict  censorship  of  my  selec- 
tion and  use  of  news  material,"  violating  their 
contract.  "I  did  not  agree  to  submit  to  his 
(George  Meany,  AFL  president)  new  terms," 
Mr.  Edwards  said. 

Mr.  Meany,  on  the  other  hand,  said  Mr. 
Edwards  "felt  he  could  no  longer  go  along  with 
a  policy  directive  he  had  agreed  to"  because 
"he  felt  it  infringed  upon  him."  He  added, 
"The  same  matter  had  been  worked  out  with 
Frank  Edwards  two  years  previously,  but  since 
that  time,  he  had  little  by  little  departed  from 
it  and  it  was  felt  that  it  should  be  put  in 
writing." 

The  union  president  denied  the  policy  direc- 
tive "entailed  censorship." 

"The  main  issue  was  over  the  separation 
of  news  and  opinions,"  Mr.  Meany  emphasized. 

Charge  Contract  Violation 

Mr.  Edwards  said  Mr.  Meany's  "unilateral 
alteration  of  my  conditions  of  employment" 
was  unacceptable  because  it  violated  contract 
terms  "and  in  practice  amounted  to  a  directive 
to  slant  the  news  to  fit  his  personal  ambitions, 
animosities  and  prejudices.  In  my  opinion,  they 
were  an  affront  to  the  intelligence  of  the  millions 
of  AFL  members  and  other  American  citizens 
who  listened  to  my  broadcasts." 

The  commentator  included  copies  of  the 
exchange  of  memos,  wires  and  statements,  start- 
ing with  the  AFL  Aug.  2  memo.  This  copy 
included  these  AFL  policies: 

Background  information,  which  helps  to  il- 
luminate the  bare  facts  and  cast  them  in  their 
true  light  is  permissible,  but  opinions  should  be 
clearly  labeled  as  opinions  and  interpretation. 

Whenever  the  established  policies  and  views 
of  the  AFL  are  pertinent  to  an  issue  in  the 
news,  they  should  be  brought  to  the  attention 
of  the  listening  public. 

Efforts  should  be  made  to  include  occasional 
feature  stories  on  activities  of  AFL  affiliates 
occurring  in  the  public  interest. 

Among  a  group  of  duties  listed  for  the  editor 
of  the  program  were  these: 

To  determine  what  news  items  must  be  cov- 
ered in  each  program;  to  check  the  accuracy  of 
the  script;  to  check  the  opinions  expressed 
to  make  certain  they  conform  with  the  AFL 
policy;  to  exercise  the  usual  final  authority  of 
an  an  editor  over  the  entire  script  in  line  with 


the  principles  herein  stated. 

A  memo  from  President  Meany,  dated  Aug. 
4,  as  made  public  by  Mr.  Edwards,  follows: 

"For  your  information,  Charles  Herrold  has 
been  serving  as  editor  of  the  AFL  radio  news 
program  with  Frank  Edwards  as  commentator. 
In  order  to  assure  orderly  and  efficient  pro- 
cedure and  to  avoid  confusion  and  mistakes,  it  is 
hereby  directed  that  all  news  and  information 
you  may  wish  to  supply  for  broadcast  on  this 
news  program  shall  be  channeled  through  Mr. 
Herrold.  Your  full  cooperation  in  this  matter 
will  be  appreciated." 

Mr.  Edwards  called  the  terms  "totally  un- 
acceptable" in  a  letter  to  Mr.  Meany,  saying, 
"I  cannot  accept  any  conditions  which  would 
reduce  me  to  a  mere  robot  parroting  the  pre- 
conceived notions  of  a  censor."  He  stated  he 
was  resigning  at  the  end  of  the  next  13-week 
cycle,  offering  to  negotiate  contract  changes 
mutually  agreeable. 

Notice  of  dismissal  was  sent  Aug.  11  by 
William  F.  Schnitzler,  secretary-treasurer  of 
AFL.  It  was  effective  immediately  and  notified 
Mr.  Edwards  he  would  get  his  regular  pay 
through  the  13-week  cycle  and  in  addition 
$2,602.32  under  contract  terms. 

Harry  Flannery,  member  of  the  AFL  staff 
who  has  subbed  for  Mr.  Edwards,  was  named 
to  handle  the  broadcasts  (MBS,  10-10:15  p.m.). 
Mr.  Flannery  has  freelanced  on  ABC  and  CBS 
and  formerly  was  a  CBS  European  newsman. 

Mr.  Edwards  said  his  lawyer  (Roberts  & 
Mclnnis)  "is  studying  the  legal  aspects  of  the 
situation."  He  claimed  the  union  refused  to 
agree  to  a  joint  statement  he  could  read  over 
the  air  as  an  amicable  explanation  for  the  end 
of  the  4Vi-year  relationship. 

Direct  Mail  Ads  Increase 

ESTIMATED  dollar  volume  of  direct  mail  ad- 
vertising by  American  business  during  June 
was  $100,500,882,  a  gain  of  1.64%  over  June 
1953,  the  Direct  Mail  Adv.  Assn.  reported  last 
week. 


Selling  Stock  by  Radio 

RADIO  campaign  to  promote  the  serv- 
ices of  Paine,  Webber,  Jackson  &  Curtis, 
members  of  the  New  York  Stock  Ex- 
change, will  be  launched  in  four  cities, 
starting  Sept.  13.  The  company  will  pre- 
sent a  six-times-a-week  business-financial 
news  show  over  WQXR  New  York, 
starting  at  7:30  a.m.,  and  a  similar  pro- 
gram over  WBZ-WBZA  Boston-Spring- 
field and  WWJ  Detroit,  starting  at  5:55 
p.m.,  which  will  be  sponsored  by  PWJ&C 
on  Monday,  Wednesday  and  Friday.  The 
company  also  has  purchased  three  early- 
morning  spot  announcements  per  week  on 
WMAQ  Chicago,  during  which  time 
dramatized  commercials  will  be  tested. 
Doremus  &  Co.,  New  York,  is  placing  the 
business. 


EASTMAN  TO  DEBUT 
WITH  COLOR  VIDEO 

NEGOTIATIONS  were  reported  to  be  in  the 
"completion  stage"  last  week  for  sponsorship 
by  Eastman  Kodak  Co.,  Rochester,  of  39  epi- 
sodes of  a  half-hour  dramatic  comedy  series 
in  color  only,  which  will  be  produced  for  an 
estimated  $1.5  million.  Sponsorship  will  be  on 
a  network  and  spot  basis,  starting  in  January. 

The  series  is  titled  Norby  and  will  feature 
actor  David  Wayne.  Mr.  Wayne-'s  Norby  Pro- 
ductions is  preparing  the  package,  which  will 
be  filmed  in  35mm  Eastman  color  at  the  Fox 
Movietone  studios  in  New  York.  It  was  re- 
ported that  each  film  will  be  budgeted  for 
$40,000,  making  a  total  of  $1.5  million  for 
the  films  alone. 

The  series  will  mark  Eastman  Kodak's  entry 
into  network  television  sponsorship,  which  a 
spokesman  said  last  week  "had  been  mulled 
over  for  many  years."  He  pointed  out  that 
the  transaction  was  expected  to  be  completed 
shortly.  Agency  for  Eastman  Kodak  is  J. 
Walter  Thompson  Co.,  New  York. 


PALL  MALL,  TIDEWATER  START  NEWS  SERIES 


PALL  MALL  cigarettes  will  sponsor  news 
commentator  Doug  Edwards  over  CBS 
Radio  Wed.,  Thurs.  and  Fri.  from 
8:25-8:30  p.m.  EDT.  The  show  will  be 
repeated  for  the  West  Coast  at  8-8:05 
Pacific  time.  Discussing  plans  for  the  show 
are  (I  to  r)  Alan  C.  Garratt,  Pall  Mall 
advertising  manager;  William  M.  Spire, 
Sullivan,  Stauffer,  Colwell  &  Bayles  vice 
president  and  Pall  Mall  account  super- 
visor, and  Mr.  Edwards. 


Broadcasting 


Telecasting 


WELCOME  into  the  Tide  Water  Associat- 
ed Oil  Co.  family  is  extended  John  Daly 
(c),  ABC  vice  president  and  commentator 
whose  John  Daly  and  The  News  (ABC-TV, 
7:15-7:30  p.m.  EDT)  is  now  sponsored  on 
Wednesdays  and  Fridays  in  the  East  by 
that  firm.  At  the  initial  telecast  (I  to  r): 
Frank  L.  Frost,  supervisor  of  advertising 
for  Tide  Water  Associated's  eastern  divi- 
sion; Mr.  Daly,  and  John  McEvoy,  account 
executive  with  Buchanan  &  Co. 

August  16,  1954     •    Page  33 


ADVERTISERS  &  AGENCIES 


SCHWEPPES  DROPS 
'GIN'  REFERENCES 

Firm  eliminates  quinine  water 
commercial  copy  that  stressed 
gin  and  tonic  combination,  but 
continues  campaign  by  use  of 
term  'beverages.' 

SCHWEPPES  Ltd.  last  week  brought  to  an 
abrupt  halt  its  transcribed  commercials  for 
"gin  and  tonic"  which  many  observers  felt 
came  close  to  violating  the  broadcasting  in- 
dustry's self-imposed  ban  on  hard  liquor  ad- 
vertising. 

"Effective  immediately,  please  discontinue 
using  any  Schweppes  announcements  with  the 
mention  of  the  word  gin,"  was  the  instruction 
sent  by  Hewitt,  Ogilvy,  Benson  &  Mather,  New 
York  agency  for  Schweppes,  to  the  stations 
which  had  been  carrying  them. 

This  did  not  terminate  the  Schweppes  cam- 
paign, however,  as  the  stations  were  instructed 
to  substitute  other  commercials  on  the  records 
they  had,  commercials  which  do  not  refer  to 
"gin"  but  merely  to  "beverages." 

Only  a  handful  of  the  40  to  50  stations  in 
about  20  major  markets  on  the  Schweppes  list 
were  affected  by  the  change  in  commercials. 
The  remainder  of  the  outlets  had  refused  from 
the  start  to  broadcast  the  invitation  to  par- 
ticipate in  a  gin  and  tonic  and  had  been  broad- 
casting the  non-alcoholic  Schweppes  messages 
right  along. 

The  commercials  withdrawn  last  week  were 
delivered  by  Comdr.  Edward  Whitehead,  presi- 
dent of  Schweppes,  both  the  London  and  New 
York  companies.  His  rich,  cultured,  unmistak- 
ably English  voice  adds  that  note  of  foreign 
prestige  to  the  company's  radio  advertising  that 
the  illustrations  of  foreign  scenes  and  person- 
ages, including  Comdr.  Whitehead,  contribute 
to  the  printed  advertising.  After  introducing 
himself  as  "the  man  from  Schweppes"  who  is 
in  America  "to  make  sure  that  every  drop  of 
Schweppes  Quinine  Water  bottled  in  this  coun- 
try has  the  original  bittersweet  flavor  that  has 
long  made  it  famous  from  London  to  Singa- 


HELEN  VER  STANDIG,  vice  president  and 
timebuyer,  M.  Belmont  Ver  Standig  Inc., 
Washington,  D.  C,  agency,  signs  on  be- 
half of  Embassy  Dairy  with  WTTG  (TV) 
there  for  what  is  believed  to  be  the  sec- 
ond largest  tv  spot  contract  by  a  local 
sponsor.  Approving  the  agreement  are 
WTTG's  Jules  Haber  (I),  account  execu- 
tive, and  George  Griesbauer,  sales  man- 
ager. 

Page  34    •    August  16,  1954 


COACHING  the  six  finalists  for  the  Miss  Rheingold  1955  title  on  the  art  of  reading 
station  breaks  over  WMGM  New  York  are  (I  to  r)  Arthur  Tolchin,  WMGM  sales  man- 
ager; Peter  M.  Bardach,  radio-tv  timebuyer,  Foote,  Cone  &  Belding,  and  Raymond 
Katz,  station  program  director.  The  finalists  (I  to  r):  Grace  Brown,  Susan  Alexander, 
Nancy  Woodruff,  Jean  Moorhead,  Barbara  Wilson  and  Stephanie  Griffin. 


pore,"  Comdr.  Whitehead  continues: 

"Indeed,  in  every  corner  of  the  civilized 
world,  Schweppes  is  known  as  the  indispensable 
mixer  for  the  authentic  gin  and  tonic,  a  de- 
lightful drink  which  I  am  going  to  enjoy  right 
now.  Here  goes  the  ice  [sound  of  ice  cubes 
clinking  into  a  glass].  Now  a  jigger  of  gin 
[sound  of  liquid  splashing  over  the  ice]  and 
now  in  goes  the  Schweppes  [which  fizzes  as  it 
is  poured  past  the  microphone].  That  enticing 
sound  is  what  we  call  Schweppervescence  and 
it  lasts  the  whole  drink  through.  Ah,  surely 
Schweppes  gin  and  tonic  is  the  coolest  drink 
in  the  world  .  .  ." 

Curious  as  to  the  reason  for  the  discon- 
tinuance of  the  gin  and  tonic  commercials, 
B*T  queried  the  agency  and  was  told  the 
notices  had  been  sent  on  instructions  from  the 
client.  The  agency  said  it  had  heard  of  no 
complaints  from  the  listening  public  and  did 
not  know  the  reason  for  the  move. 

At  the  New  York  headquarters  of  Schweppes, 
John  Rhodes,  vice  president,  who  answered 
B»T's  questions,  said  that  the  former  com- 
mercials had  been  "stopped  for  certain  reasons." 
Pressed  to  say  what  those  reasons  were,  he 
said  "I  don't  think  I  can."  Then  he  added 
thoughtfully,  "the  government  doesn't  much 
like  your  doing  it,  anyway." 

Five  New  York  stations  are  carrying  the 
Schweppes  announcement  campaign:  WQXR, 
WMCA  and  WMGM  have  been  broadcasting 
the  gin  and  tonic  texts,  WABC  and  WNEW 
the  non-alcoholic  reference  versions.  Queries 
to  the  first  three  failed  to  reveal  any  sign  of 
complaints  from  their  listeners. 

Another  radio  "gin  and  tonic"  campaign,  this 
one  promoting  the  use  of  Rawlings  English 
Quinine  Water  over  WQXR  New  York,  has 
elicited  no  complaints  from  any  source,  ac- 
cording to  the  agency,  Mann-Ellis,  New  York, 
which  reported  plans  to  continue  their  com- 
mercials unchanged. 

Rheingold  Beer  Must  Answer 
Court  Action  on  Ads  Today 

ATTORNEYS  for  Rheingold  Beer  (Liebmann 
Breweries)  have  until  today  (Monday)  to  file 
an  amended  demurrer  to  Los  Angeles  Superior 
Court  action  brought  by  Beverly  Hills  attorney 
Max  Gilford  to  force  a  change  in  the  beer's 
advertising  [B*T,  Aug.  2], 

Judge  Arnold  Praeger  overruled  the  brewery 


answer,  which  stated  Mr.  Gilford  did  not  have^ 
legal  grounds  for  his  complaint,  and  allowed- 
Liebmann  attorneys  10  days  to  file  an  amended; 
pleading. 

Meanwhile,  Mr.  Gilford,  who  filed  the  actior 
in  his  own  name  on  behalf  of  the  "genera 
public,"  withdrew  his  original  request  for  s 
preliminary  injunction  to  make  Rheingold  stop- 
use  of  such  supposedly  misleading  and  inac- 
curate copy  phrases  as  "largest  selling  beer  ir 
the  East,"  and  "the  very  same  beer  that  ij 
served  in  the  East."  However,  his  charges  ret 
main  in  the  court  records. 

Should  Judge  Praeger  again  refuse  the  Rhein 
gold  demurrer  today  and  Mr.  Gilford  reinstates; 
his  injunction  request,  the  crowded  court  cal- 
endar makes  it  improbable  that  any  hearint 
date  can  be  set  sooner  than  nine  months  to  ' 
year. 

Pontiac  to  Sponsor  Buttons 
Now  Under  Contract  to  NBC 

PONTIAC  MOTOR  Division,  General  Motor: 
Corp.,  Detroit,  will  sponsor  The  Red  Buttom 
Show  over  NBC-TV  three  out  of  four  Fridays 
8-8:30  p.m.  EST,  starting  Oct.  1,  it  was  an 
nounced  last  week  by  Thomas  A.  McAvity 
NBC  vice  president  in  charge  of  televisior 
network  programs.  The  agency  for  Pontiac  iJ 
MacManus,  John  &  Adams,  New  York. 

Mr.  McAvity  said  that  Mr.  Buttons  has  beer 
signed  to  an  exclusive  contract  with  NBC 
adding  that  the  network  is  "delighted  to  havs 
this  talented  comedian  in  the  family  of  NBCj 
stars."  For  the  past  two  seasons,  Mr.  Button* 
had  starred  in  his  own  television  show  oi 
CBS-TV. 

Services  Held  for  Holm 

MEMORIAL  services  were  held  in  New  YorT 
last  Thursday  for  Floyd  R.  Holm,  43,  a  victj' 
president  and  associate  director  of  radio  anc 
television  of  Compton  Adv.  Burial  and  funera 
services  for  Mr.  Holm,  who  died  in  New  Yor] 
Aug.  7,  took  place  last  Friday  at  Forest  Lawi 
Cemetery,  Glendale,  Calif. 

Mr.  Holm  joined  Compton  about  10  year: 
ago  as  a  radio  producer.  He  formerly  hac 
been  a  singer  with  the  Breakfast  Club  quarte  I 
and  the  Escorts  and  Betty  group  in  Chicago 


Broadcasting 


Telecastinc 


R&R  Named  by  Air  Force 
To  Handle  Recruiting  Ads 

RUTHRAUFF  &  RYAN,  New  York,  was 
named  by  the  Air  Force  last  week  to  succeed 
Dancer-Fitzgerald-Sample,  New  York,  as 
agency  for  its  forthcoming  S 1  million  recruiting 
advertising  program  for  fiscal  1955. 

R&R  was  among  seven  agencies  which  made 
presentations  the  week  before  in  seeking  the 
account.  Detailed  plans  on  each  medium's 
share  of  the  new  Air  Force  advertising  recruit- 
ing budget  were  not  available  last  week. 

Heretofore  Air  Force  recruiting  advertising 
monies  have  been  included  in  an  amount  appro- 
priated for  that  purpose  to  the  Army,  with  the 
AF  share  $500,000  in  fiscal  1954. 

NEW  BUSINESS  SPOT 

Strauss  Stores  Corp.,  Maspeth,  L.  I.,  N.  Y., 
1  through  Product  Services  Inc.,  N.  Y.,  currently 
I  in  radio  spot  announcement  campaign  in  New 
I  York,  upstate  New  York  and  New  England 
I  areas. 

Monsanto  Chemical  Co.,  St.  Louis  (All  deter- 
gent) signed  to  sponsor  Guild  Films  Co.'s  new 
half-hour  Frankie  Laine  show  in  Detroit,  Phoe- 
nix, Tuscon  and  Portland.  Agency:  Needham, 
Louis  &  Brorby,  Chicago. 


NETWORK  NEW  BUSINESS 

Chrysler  Corp.,  Detroit  (Chrysler-Plymouth 
dealers),  to  sponsor  It's  a  Great  Life  comedy 
series  on  NBC-TV  (Tues.,  10:30-1 1  p.m.,  EDT) 
starting  Sept.  7.  Agency:  McCann-Erickson, 
N.  Y. 

Miles  Labs.  Inc.,  Elkhart,  Ind..  will  sponsor 
one  program  a  week  of  NBC-TV's  Three  Steps 
to  Heaven  (Mon.-Fri.,  10:45-11  a.m.,  EDT) 
and  of  Concerning  Miss  Marlow  (Mon.-Fri., 
3:45-4  p.m.,  EST),  starting  week  of  Sept.  27, 
on  rotating  Wednesday  and  Thursday  schedule 
on  each  show.  Agency:  Geoffrey  Wade  Adv., 
Chicago. 

~:"  VVarner-Hudnut  (home  permanents),  N.  Y., 
signed  as  alternate  sponsor  with  American 
Tobacco  Co.  (Lucky  Strike  cigarettes),  same 

1  city,  for  NBC-TV's  Your  Hit  Parade  (Sat. 
10:30-11  p.m.)  for  26  weeks  starting  Sept.  18. 
Agency:  Kenyon  &  Eckhardt,  N.  Y. 


SIGNING  for  27  announcements  a  day, 
seven  days  a  week  for  seven  weeks  over 
WDXB  Chattanooga  is  Joseph  B.  Brown, 
district  manager  for  Canada  Dry  Ginger 
Ale  Inc.  Luke  Wilson  (I),  account  execu- 
tive, and  WDXB  General  Manager  Jim 
Cole  witness  the  Spur  Cola  saturation 
campaign  contract. 


Allstate  Insurance  Co.,  Chicago,  to  sponsor 
15-minute  programs  immediately  preceding  and 
following  each  1954  World  Series  game  over 
MBS.  Agency:  Christiansen  Adv.,  Chicago. 

Campbell  Soup  Co.,  Camden,  N.  J.,  to  start 
sponsorship  Sept.  10  of  Dear  Phoebe  on  NBC- 
TV  (Fri.,  9:30-10  p.m.,  EDT).  Agency:  BBDO, 
same  city. 

United  States  Tobacco  Co.  (King  Sano  ciga- 
rettes), N.  Y.,  signed  for  more  than  100  spot 
announcements  on  NBC-TV's  Today  (Mon.- 
Fri.,  7-9  a.m.,  EDT  and  CDT)  and  Home 
(Mon.-Fri.,  11  a.m.-12  noon),  starting  today 
through  rest  of  year.  Agency:  Kudner,  N.  Y. 

Wm.  Wrigley  Jr.  Co.,  Chicago,  which  has  been 
sponsoring  CBS  Radio's  FBI  in  Peace  and  War 
on  six  weeks'  summer  schedule  since  June  30, 
will  sponsor  program  on  regular  basis  starting 
Aug.  18  (Wed.,  8-8:25  p.m.,  EDT).  Agency: 
Arthur  Meyerhoff  &  Co.,  same  city. 

AGENCY  APPOINTMENTS 

Battery  Products  Co.,  Oakland,  Calif.,  appoints 
Ad  Fried  Adv.  Agency,  same  city. 

WDSU-AM-FM-TV  New  Orleans,  effective 
Sept.  1,  Louisiana  Coca-Cola  Bottling  Co.,  effec- 
tive Oct.  1,  and  Fulton  Bag  and  Cotton  Mills, 

Atlanta,  effective  Nov.  1,  appoint  Fitzgerald 
Adv.  Agency,  New  Orleans. 

Pontiac  Dealers  Assn.  of  Greater  Chicago  ap- 
points Marvin  Gordon  &  Assoc.,  same  city. 

Miller  Protecto  Products,  Kalamazoo  (Sweet- 
aire  home  spray  deodorant),  appoints  Mottl  & 
Siteman,  L.  A. 

Fohrman  Motors  and  Fohrman  Packard,  Chi- 
cago and  Evanston.  111.,  respectively,  appoint 
Olian  &  Bronner,  Chicago. 

Pharmaco  Inc.,  (Medigum  cough  remedy), 
Kenilworth.  N.  J.,  appoints  Steers  &  Shen- 
field,  N.  Y. 

Penetone  Co.,  Tenafly,  N.  J.,  appoints  Lewis 
King-Sidney  Flamm  for  trade  publication  and 
radio-tv  advertising. 

Shasta  Water  Co.,  San  Francisco,  appoints 
Barnes  Chase  Co.,  L.  A.,  for  national  advertis- 
ing with  Charles  V.  Davis,  vice  president  in 
charge  of  that  city's  office  as  account  executive. 

Earmor  Cranberries  Inc.,  New  Bedford,  Mass., 
appoints  Bozell  &  Jacobs  Inc.,  Chicago,  with 
Sam  L.  Austin  handling  account. 

American  Store  Co.,  Philadelphia,  and  National 
Assn.  of  Sanitary  Milk  Bottle  Closure  Manu- 
facturers, same  city,  appoints  Arndt,  Preston. 
Chapin,  Lamb  &  Keen,  that  city. 

Newhouse  Automotive  Industries,  L.  A.,  names 
Van  der  Boom,  Hunt  &  McNaughton  Inc.,  same 
city,  with  Gordon  Van  der  Boom  as  account 
executive. 

AGENCY  SHORTS 

The  Harry  P.  Bridge  Co.,  Phila.,  moves  to 
Commonwealth  Bldg.,  1201  Chestnut  St., 
Philadelphia  7. 

Wheeler-Kight  &  Gainey  Inc.,  Columbus,  Ohio, 
moves  to  975  S.  High  St. 

Robertson,  Buckley  &  Gotsch  Inc.,  Chicago, 
moves  to  Chicago  Federal  Savings  Bldg.,  108 
N.  State  St.,  suite  1120.  New  telephone:  State 
2-5336. 

Richard  N.  Meltzer  Adv.  Inc.,  San  Francisco, 
opens  Los  Angeles  branch  office  at  6363  Wil- 
shire  Blvd.  Telephone  is  Webster  8-2993. 
Thomas  W.  Lowey,  head  of  sales,  Motorola 


Division,  Eoff  Electric  Co.,  Portland,  Ore.,  is 
in  charge  of  agency's  Southern  California  ac- 
counts. 

Noel,  Lent  &  Assoc.,  Hollywood,  moves  to 
7401  Melrose  Ave.,  telephone:  Webster  8-2161. 

Arthur  G.  Rippey  &  Co.,  and  Kostka-Bakewell 
&  Fox  Inc.,  both  Denver,  merge  into  Rippey, 
Henderson,  Kostka  &  Co.,  with  offices  in  First 
National  Bank  Bldg.  Arthur  G.  Rippey,  Clair 
Henderson  and  William  Kostka  form  managing 
committee  of  firm,  with  Gilbert  Bucknum, 
Harry  Lazier,  H.  Bond  Badgley,  Vernon  R. 
Ewing,  James  Holme,  Robert  Whitney,  George 
Bakewell  Jr.  and  Revill  J.  Fox  as  other  partners. 

D'Evelyn-Guggenheim-Crawford  becomes  suc- 
cessor firm  to  D'Evelyn-Wadsworth-Guggen- 
heim,  San  Francisco. 

A&A  PEOPLE 

C.  K.  Huxtable  appointed  manager,  radio-tv 
dept.,  Montgomery  Ward  &  Co.,  Chicago,  suc- 
ceeding P.  J.  Faber,  resigned. 

Lyle  W.  Smith,  advertising  manager,  Chicago- 
Central  fluid  milk 
and  ice  cream  dis- 
trict, Borden  Co., 
N.  Y.,  appointed  as 
assistant  national  ad- 
vertising manager. 

Carl  W.  Stursberg 
Jr.,  Young  &  Rubi- 
cam,  N.  Y.,  to  Col- 
gate -  Palmolive  -  Peet 
Co.,  Hudson,  N.  L, 
as  brand  advertising 
manager. 

MR.  SMITH 

J.    R.    Bouras  to 

Quaker  Oats  Co.,  Chicago,  as  premium  man- 
ager, succeeding  B.  R.  Prag,  resigned. 

Harry  C.  Christ,  account  executive,  MBS,  Port- 
land, to  Rudy  Yost  Truck  Equipment  Co.,  same 
city,  as  sales  advertising  manager. 

Phillip  L.  McHugh,  Campbell-Ewald,  Detroit, 
promoted  to  vice  president  in  charge  of  all  radio 
and  tv  activities. 

Alexander  E.  Reitz,  production  manager,  Waldie 
&  Briggs  Inc.,  Chi- 
cago, additionally 
appointed  media  di- 
rector. 

Alvin  Kabaker,  vice 
president  and  direc- 
tor of  radio-tv  pro- 
gramming, Dancer- 
Fitzgerald  -  Sample, 
>f  N.  Y.,  additionally 

appointed  director  of 
publicity  and  public 
relations. 

MR.  REITZ 

Robert  E.  Lee,  ac- 
count executive,  Roche-Eckhoff  &  Assoc., 
Hollywood,  named  vice  president,  firm  name 
changing  to  Roche-Eckhoff  &  Lee;  Frank  Roche 
becomes  president  and  Irving  A.  Eckhoff,  vice 
president  and  general  manager. 

Jess  Hadsell  advertising  manager,  WOWO  Fort 
Wayne,  Ind.,  to  contact  dept.,  Gray  &  Rogers, 
Phila.;  Ralph  Richmond,  Ward  Wheelock,  same 
city,  to  copy  dept..:  Robert  J.  Leinheiser,  John 
Falkner  Arndt,  that  city,  to  G  &  R  agency. 

Chris  Demiris  and  William  D.  Rice,  vice  presi- 
dent and  account  executive,  Cooper  &  Crowe, 


Broadcasting   •  Telecasting 


August  16,  1954    •    Page  35 


ADVERTISERS  &  AGENCIES' 


MR.  MORAN 


Salt  Lake  City,  purchase  agency  from  Gordon 
Crowe,  who  joins  Music  Corporation  of  Amer- 
ica. N.  Y.  New  firm  is  Demiris-Rice  &  Assoc., 
with  offices  in  Atlas  Bldg.,  Salt  Lake  City. 

Williasn  Mordwsn  to  Hazard  Adv.  Co.,  N.  Y., 
as  partner. 

Edward  G.  Be!I,  secretary,  Mathisson  &  Assoc. 
Inc..  Milwaukee,  elected  vice  president;  Ralph 
Henkel  succeeds  Mr.  Bell,  and  additionally  be- 
comes treasurer. 

Arnold  J.  McKee,  Washington  businessman,  ap- 
pointed vice  president  in  charge  of  sales,  Milloy 
Adv.  Inc.,  same  city. 

Fred  Marinacci,  formerly  with  Western  Adv. 
Inc.,  Seattle,  named  general  manager,  Blitz 
Adv.,  same  city. 

Roger  Moran,  formerly  radio-tv  writer-pro- 
ducer, Earle  Ludgin 
&  Co.,  Chicago,  ap- 
pointed creative  di- 
rector and  account 
executive,  Weiss  & 
Geller,  same  city. 

WaEter  Stocklin,  vice 
president  in  charge 
of  art,  Ward  Wheel- 
lock,  Phila.,  to 
Hutchins  Adv.,  same 
city. 

Bruce  Allen,  adver- 
tising and  sales  pro- 
motion manager,  Zonite  Products  Corp.,  N.  Y., 
George  Brown,  J.  Walter  Thompson  Co.,  same 
city,  William  H.  Fitzsiinnions,  Needham,  Louis 
&  Brorby,  Chicago  and  Craig  Campbell,  Lever 
Bros.  Co.,  N.  Y.,  to  Benton  &  Bowles,  same 
city,  as  account  executives. 

Winfield  J.  DeMarest,  Procter  &  Gamble,  N.  Y., 
to  Friend-Krieger  &  Rader,  same  city,  as  ac- 
count executive. 

Douglas  MacNamee,  senior  radio  and  tv  writer, 
BBDO,  N.  Y.,  to  Ruthrauff  &  Ryan,  same  city, 
as  radio  and  tv  copy  chief.  Ernest  Motyl  and 
Ken  Haverstick,  Geyer  Adv.,  N.  Y.,  to  Ruth- 
rauff &  Ryan,  as  supervisor  of  film  production 
and  tv  art  director,  respectively. 

Ken  Haverstick,  Geyer  Adv.,  N.  Y.,  to  radio-tv 
dept.,  Ruthrauff  &  Ryan,  same  city,  as  tv  art 
director. 

Hayden  Huddleston,  WROV  Roanoke,  Va., 
resigns  to  form  advertising  agency  under  own 
name. 

Grace  Nupp,  community  service  director, 
WTOP-AM-TV  Washington,  to  William  D. 
Murdock  Adv.,  same  city. 

William  Altnian,  formerly  with  Donahue  & 
Coe,  N.  Y.,  to  radio-tv  dept.,  Friend-Reiss- 
McGlone,  same  city. 

John  P.  Roddy,  copy  staff,  Knox  Reeves  Adv. 
Inc.,  to  Bruce  B.  Brewer  &  Co.,  Minneapolis,  in 
same  capacity. 

Walter  O'Meara,  consultant,  Sullivan,  Stauffer, 
Colwell  &  Bayles,  N.  Y.,  author  of  his  fourth 
novel  titled  "The  Spanish  Bride,"  to  be  pub- 
lished by  G.  O.  Putman's  Sons  in  October. 

Vincent  Rowe,  head  of  development  and  crea- 
tion, new  radio-tv  programs,  Ted  Bates  &  Co., 
N.  Y.,  father  of  girl,  Susan  Millicent. 

Edmund  Kasser,  radio-tv  timebuyer,  Ruthrauff 
&  Ryan,  Chicago,  father  of  girl,  Kathleen 
Elizabeth. 

Leslie  T.  Fossell,  38,  account  executive,  J.  Wal- 
ter Thompson  Co.,  N.  Y.,  died  Aug.  3. 


FILM 


NATIONAL  TELEFILM,  WTVI  (TV)  SET  UP 
BUDGET  FILM  PLAN  FOR  UHFs,  SMALL  VHFs 

Proposition  is  designed  to  enable  lower-income  outlets  to  buy  quality 
film  at  a  price  they  can  afford. 


A  MOVE  designed  to  assist  uhf  stations  and 
small  vhf  stations  to  obtain  quality  film  pro- 
gramming at  an  initial  investment  commensu- 
rate with  their  financial  structures  is  being  an- 
nounced jointly  today  (Monday)  by  Harold 
Goldman,  vice  president  in  charge  of  sales 
for  National  Telefilm  Assoc.  Inc.,  New  York, 
and  John  D.  Scheuer,  executive  vice  president 
and  general  manager  of  WTVI  (TV)  St.  Louis- 
Belleville,  111. 

It  was  explained  to  B«T  in  an  exclusive 
interview  that  the  plan  was  devised  by  Messrs. 
Goldman  and  Scheuer  as  an  answer  to  the 
plight  of  smaller  stations  who  did  not  have 
sufficient  finances  to  purchase  high-budget  films 
in  competition  with  large  vhf  stations.  The 
formula  was  arrived  at  by  Messrs.  Goldman 
and  Scheuer,  the  latter  facing  an  uphill  struggle 
with  his  uhf  station,  after  consultation  for 
several  weeks. 

Its  highlights  are: 

The  station  pays  NTA,  the  film  distributor, 
a  certain  small  initial  fee  for  one  hour  of 
programming  or  fraction  thereof.  The  station 
adds  its  hourly  time  charge  and  sells  the  pro- 
gram for  a  certain  price.  NTA  and  the  station 
subsequently  divide  equally  the  difference  be- 
tween the  purchase  price  by  the  sponsor  and 
the  costs  of  initial  payment  to  NTA  and  time 
charges.  For  example,  if  NTA  prescribes  a 
basic  hourly  rate  of  $200  for  a  program  and 
the  station's  time  charge  is  $200  per  hour,  a 
program  sold  for  $600  will  bring  in  $100  to 
the  distributor  and  $100  to  the  station.  The 
salutary  feature  of  the  plan  is  that  the  initial 
outlay  of  the  station  is  reduced,  with  the  "nut" 
at  a  figure  he  can  afford,  according  to  Mr. 
Goldman. 

Must  Give  Guarantee 

One  stipulation  by  NTA  is  that  the  station 
guarantee  to  contract  for  a  certain  number  of 
hours  of  programming  over  a  12-month  period. 

Mr.  Goldman  reported  that  thus  far  18  sta- 
tions have  contracted  for  the  plan,  with  an 
additional  18  outlets  in  negotiation  with  NTA., 
He  stressed  that  it  was  Mr.  Scheuer,  aware  of 
the  difficulties  of  smaller  stations,  who  volun- 
tarily spark-plugged  the  plan  by  sending  tele- 
grams to  numerous  stations  throughout  the 
country  with  details  of  NTA's  offer. 

Ely  Landau,  president  of  NTA,  pointed  out 
that  the  plan  should  prove  to  be  a  boon  also 
to  tv  film  producers  of  quality  programs,  saying 
that  it  creates  a  market  of  an  additional  150 
stations  that  can  be  supplied  with  their  prod- 


Getting  Choosy 

FACTOR  of  obsolescence  is  becoming 
more  significant  in  tv  film  distribution, 
according  to  the  Broadcast  Information 
Bureau's  latest  Tv  Film  Directory,  which 
was  released  last  week  to  subscribers. 
The  directory  points  out  that  in  the  past, 
distributors  accepted  for  tv  distribution 
any  footage  that  could  be  cleared  for 
the  purpose,  but  that  currently  they  are 
dropping  hundreds  of  titles  which  they 
feel  are  obsolete  for  viewers  because  of 
film  quality  or  story  line.  The  latest 
directory,  titled  "Series,  Serials  and  Film 
Packages,"  covers  355  pages. 


ucts.  He  asserted  it  has  been  "an  increasingly 
difficult  problem"  to  clear  time  on  vhf  stations 
in  large  markets  and  voiced  the  belief  that  this 
new  approach  will  open  up  new  markets. 

NTA's  film  library  includes  the  half-hour 
China  Smith,  International  Playhouse,  Orient 
Express,  The  Roller  Derby,  Pantomine  Quiz; 
quarter-hour  Bobo  the  Hobo,  Find  a  Hobby, 
The  Eva  Gabor  Show,  The  Passerby  and  The 
James  Mason  Show,  plus  more  than  150  west- 
erns and  feature  films. 


JOHN  DEERE  PLOW  Co.  dealers  in  north- 
ern Illinois  and  southern  Wisconsin  sign 
with  WREX-TV  Rockford,  III.,  to  sponsor 
the  Waterfroni  film  series  for  a  26-week 
campaign  starting  Sept.  7.  L  to  r:  seated, 
T.  W.  Jenkins,  division  manager,  John 
Deere  Co.;  Joseph  M.  Baisch,  WREX-TV 
general  manager;  standing,  Paul  Collin, 
WREX-TV  sales  representative,  and  Jack 
Gennaro,  WREX-TV  sales  manager. 

Sillerman  Predicts  TPA 
'54  Gross  at  $9  Million 

OPINION  that  business  for  Television  Pro- 
grams of  America  for  1954  will  total  at  least 
$9  million  has  been  offered  by  Michael  M. 
Sillerman,  executive  vice  president  of  TPA,  after 
announcing  that  total  sales  as  of  last  week 
amounted  to  more  than  $6  million. 

Mr.  Sillerman  reported  that  two  more  pro- 
ductions would  be  announced  shortly  to  go  on 
sale  before  the  end  of  the  year.  He  predicted 
that  sales  on  Ellery  Queen,  which  was  released 
two  months  ago,  and  has  already  done  $750,000. 
would  reach  the  $1  million  mark  by  early 
September. 

Latest  sales  on  Ellery  Queen,  Mr.  Sillermar 
said,  have  been  to  the  Clark  Gas  Co.  foi 
WCCO-TV  Minneapolis,  WTMJ-TV  Milwau 
kee  and  for  St.  Louis  and  Green  Bay,  Wis. 
with  no  stations  set;  Sears  Roebuck  &  Co.,  Chi- 
cago, for  KVOA-TV  Tucson  and  KPRC-TV 
Houston;  O'Keefe  Brewing  Co.,  Buffalo,  foi 
WBEN-TV  Buffalo  and  WJBK-TV  Detroit,  anc 
Bologna  Wine  Co.  for  WDSU-TV  New  Orleans 


Page  36    •    August  16,  1954 


Broadcasting    •  Telecastinc 


NOW...WFAA- TV  in  Calks  is  the 


MOST  POWERFUL 


V  STATION 


ALL  TEXAS! 


Now  .  .  .  with  274,000  watts  video  effective 
radiated  power*  .  .  .  WFAA-TV  is  the  most  powerful  VHF 
station  in  the  Southwest  —  including  Texas, 
Oklahoma,  Arkansas,  Louisiana  and  New  Mexico! 

*Effecfive  Sepf.  26,  1954 

This  means  69%  greater  grade  A  coverage  — 
and  adds  half  a  million  people  to  WFAA-TV's  grade  A 
contour!  It  means  greater  penetration 
of  the  29-county  WFAA-TV  Market  -  the  largest 
concentration  of  population,  wealth  and 
television  homes  in  Texas!  And  it  means  a 
greater  response  from  your  advertising 
presented  on  WFAA-TV! 

SERVING  398,000  TV  HOMES 

(WFAA-TV  Research  Dept.,  July  I,  1954) 





RALPH  NIMMONS,  Station  Manager 
EDWARD  PETRY  &  CO.,  National  Representative 

Television  Service  of  The  Dallas  Morning  News 


WFAA-TV 


D    A    L  L 

NBC-     ABC  • 


A  S 

DUMONT 


QOON...even  GREATER  service 

for  Texas'  GREATEST  Market 

Now  under  construction  —  WFAA-TV's  new  1,521- 
foot  tower  which  will  blanket  the  greater  DALLAS-Ft.  Worth 
market  area  with  316,000  watts.  Coming  SOON! 


NBC 


&A<Z4VKeC  f  3  ) 


ABC 


D  u  M  O  N  T 


WFAA-TV 


A   L   L  A 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  37 


FILM 


PROGRAM  SERVICES  — 


FILM  SALES 

CBS-TV  Film  Sales,  N.  Y.,  announces  Langen- 
dorf  Bakeries,  San  Francisco,  has  signed  to 
sponsor  The  Range  Rider  tv  film  series  over 
KEYT  (TV)  Santa  Barbara,  KERO-TV  Bak- 
ersfield,  KTVU  (TV)  Stockton,  all  Calif.,  and 
KIMA-TV  Yakima,  Wash.  CBS-TV  Film  Sales 
also  announces  sale  of  Crown  Theatre  to  WTRI- 
TV  Albany  and  WABC-TV  New  York;  Files  of 
Jeffrey  Jones  to  WABC-TV;  Eddie  Drake  to 
KOAT-TV  Albuquerque;  Gene  Autry  to  WTRI- 
TV,  WCBS-TV  New  York,  KTTV  (TV)  Colo- 
rado Springs,  Colo.,  KNXT  (TV)  Los  Angeles 
and  KFBB-TV  Great  Falls,  Mont. 

Ziv  Television  Programs  Inc.,  N.  Y.,  reports 
five  top  film  series  have  been  "practically  sold 
out"  in  nation's  top  60  markets,  accounting  for 
about  74.5%  of  total  national  tv  audience. 
Programs  are:  /  Led  Three  Lives,  Mr.  District 
Attorney,  Favorite  Story,  Cisco  Kid  and  Boston 
Blackie. 

Screen  Gems  Inc.,  N.  Y.,  announces  Gallo 
Wines,  Modesto,  Calif.,  through  BBDO,  San 
Francisco,  will  sponsor  The  All  Star  Theatre 
in  17  markets  throughout  country,  raising  total 
markets  on  program  to  157. 

FILM  PRODUCTION 

National  Video  Productions  Inc.,  Washington, 
announces  it  will  begin  production  on  Hand 
to  Heaven  program,  appearing  live  for  past 
two  years  over  WTTG  (TV)  that  city. 

Atlas  Film  Corp.,  Oak  Park,  111.,  announces 
series  of  tv  film  commercials  for  following 
firms:  Miller  Brewing  Co.,  Milwaukee,  through 
Mathisson  &  Assoc.,  same  city;  Clinton  Foods 
Inc.,  Clinton,  Iowa  (Hi-C  Sherb  Ade  orange 
drink),  through  L.  W.  Ramsey  Co.,  Chicago, 
and  Anheuser-Busch  Inc.  (Budweiser  beer),  St. 
Louis,  through  DArcy  Adv.,  same  city. 

Television  Screen  Productions  Inc.,  N.  Y.,  an- 
nounces production  has  started  on  another  13 
episodes  of  its  five-minute  animation  tv  film 
series,   Jim   and  Judy   in    Teleland.  Thirty- 


nine  programs  of  series  are  completed,  raising 
to  52  the  number  that  will  be  available  by 
Oct.  1. 

RANDOM  SHOTS 

National  Television  Films,  Charlotte,  N.  C, 
established  as  division  of  Howco  Productions 
Inc.,  same  city,  for  distribution  of  tv  films. 

Jerry  Courneya  Productions  Inc.,  West  Holly- 
wood, Calif.,  forms  own  distributing  company, 
United  Producers  Distributors. 

FILM  PEOPLE 

Jim  Stevenson  appointed  general  manager, 
Mannie  Baum  Enterprises  Corp.,  N.  Y.,  Great- 
est Fights  of  the  Century  series  distributors; 
Allen  Black,  in  charge  of  production  of  series 
under  former  packager,  Greater  Fights  Inc., 
joins  Baum  company  in  similar  capacity. 

Murphy  McHenry,  formerly  with  Productions 
on  Film  Inc.,  Cleveland,  to  Transfilm  Inc., 
N.  Y.,  as  account  executive  on  tv  commercial 
and  industrial  films. 

Alex  Sherwood  to  Harry  S.  Goodman  Produc- 
tions, N.  Y.,  as  sales  director  for  northeastern 
U.  S. 

Gerard  H.  Slattery,  formerly  with  Nona  Kirby 
Co.  (radio  and  tv  representatives),  Boston, 
to  Television  Programs  of  America,  N.  Y.,  as 
account  executive  covering  northern  New  Eng- 
land states,  headquartered  in  Boston. 

John  D.  Purer,  account  executive,  William 
Kosta  Co.,  Denver,  to  Ziv  Corp.,  Salt  Lake 
City,  as  sales  representative. 

Robert  H.  Forward,  general  manager,  KABC- 
TV  Hollywood,  to  Sportsvision  Inc.,  San  Fran- 
cisco, as  director  of  production. 

John  Rapp  and  Lester  White,  comedy  writers, 
signed  by  Ziv  Television  Corp.,  N.  Y.,  for 

Eddie  Cantor  Theatre  series. 

Paul  Talbot,  president,  Fremantle  Overseas 
Radio  &  Television  Inc.,  N.  Y.,  on  round-world 
sales  trip  for  company's  radio  and  tv  shows. 


L.  A.  BMI  TV  CLINIC 
STRESSES  FILM  VALUE 

Third  major  session  draws 
registration  of  1  87  from  west- 
ern states  and  Canada. 

FILM  with  its  attendent  ramifications  of  com- 
petitive bidding  for  packages,  contractual  in- 
equities between  station  and  distributor  and 
foisting  off  of  inferior  feature  films  came 
under  fire  at  the  BMI  Television  Program  Clinic, 
held  in  Los  Angeles  last  Monday  and  Tuesday. 
Topping  the  attendance  at  sessions  a  fortnight 
ago  in  New  York  and  Chicago  [B»T,  Aug.  9], 
the  Los  Angeles  meetings  had  a  total  registra- 
tion of  187  station,  film  distributor  and  agency 
executives  with  48  stations  in  the  11  western 
states  and  Canada  represented. 

From  80-90%  of  tv  programming  will  be 
on  film  or  video  tape  within  three  to  five  years, 
Harold  See,  manager,  KRON-TV  San  Fran- 
cisco, and  chairman,  NARTB  Film  Committee 
predicted.  Among  the  obvious  and  concealed 
problems  of  film  programming,  he  listed  price 
structure,  re-runs,  quality,  quantity,  future 
technical  developments  and  contracts.  Citing 
necessity  for  standards  to  be  established  be- 
tween stations  and  distributors,  he  said  a  tv 
station  in  a  big  market  is  now  faced  with 
feature  films  in  third  to  seventh  re-run  and 
syndicated  film  packages  in  third  to  fourth  re- 
run. The  larger  the  market,  the  worse  this 
problem,  which  is  augmented  by  a  confused 
situation  regarding  price. 

Firm  believer  that  live  tv  can  beat  film  pro- 
gramming, Joe  Drilling,  vice  president,  KJEO- 
TV  Fresno,  declared  local  viewers  are  interested 
in  live  video  and  for  this  reason  his  station 
maintains  a  live  camera  from  sign-on  to  sign- 
off.  Finding  in  his  experience  that  live  tv 
is  more  reasonable  than  film,  he  said  his  problem 
had  been  to  convince  agencies  that  such  pro- 
gramming constitutes  good  adjacencies. 

Change  of  Formula 

To  illustrate  high  grade  production  on  a  low 
grade  budget,  George  Mathiesen,  production 
manager,  KPIX  (TV)  San  Francisco,  declared 
the  formula  for  success  in  tv  should  be  revised 
to  read,  90%  imagination  and  10%  all  other 
ingredients.  Emphasizing  imagination  as  the 
key  word,  he  said  set  designs  are  all-important 
in  live  tv  production  and  part  of  quality  pro- 
gramming lies  in  the  use  of  good  graphic  art 
in  the  opening  title  cards. 

Robert  J.  Burton,  BMI  vice  president  in 
charge  of  publisher  and  writer  relations,  warned 
that  a  warranty  from  the  distributor  will  not 
cure  the  ills  of  film.  Story  and  music  rights 
are  the  two  fundamental  rights  involved  in  tv 
film,  he  declared  in  discussing  "Legal  Aspects  - 
of  Tv  Film  Clearance  and  Music  Rights." 
Common  practice  in  syndicated  tv  film  packages 
is  to  turn  the  film  over  to  a  dubber,  who  for 
$300  or  $400  will  decide  what  music  fits  and 
dub  it  in  from  libraries  recorded  abroad  and 
categorized  according  to  mood.  This,  he  said, 
goes  around  the  5%  AFM  levy  for  using  live 
musicians. 

The  yardstick  he  uses  to  determine  effective 
tv  programming  is  results,  according  to  George 
Whitney,  general  manager,  KFMB-TV  San 
Diego.  Ratings  don't  mean  a  thing  unless  the 
merchandise  moves.  When  San  Diego's  other 


CKLW-TV  Windsor,  Ont.  (ch.  9),  which  also  will  cover  the  Detroit  area  when  it 
begins  regular  programming  in  the  early  fall,  signs  with  the  NBC  Film  Division  for 
five  programs.  L  to  r:  seated,  Len  Headley,  manager,  RCA  radio-tv  program  divi- 
sion, Toronto;  Ted  Campeau,  CKLW-TV  president;  Campbell  Ritchie,  station  program 
operations  director;  standing,  Tom  Shull,  NBC  Film  Division  and  Art  McCall,  station 
film  director. 


Page  38    •    August  16,  1954 


Broadcasting    •  Telecasting 


announcing 


Quality  representation  for 

TV  Stations  outside  the  major  markets 


In  answer  to  the  specialized  type  of  national  representation 
which  regional  market  television  stations  require,  BLAIR-TV, 
INC.  and  JOHN  BLAIR  &  COMPANY  have  lent  their  support 
and  21  years  of  radio  and  television  experience  to  the  forma- 
tion of  a  separate  organization,  HOAG-BLAIR  COMPANY 
— devoted  to  exclusive  representation  of  regional  market  tele- 
vision stations.  Four  regional  stations  represented  by  BLAIR- 
TV  have  participated  actively  in  the  formation  of  this  new 
company  and  they  will  be  the  first  stations  on  the  HOAG- 
BLAIR  list. 

The  top  management  of  each  of  these 
four  stations  will  act  as  the  board  of  gov- 
ernors of  HOAG-BLAIR  for  the  first  year 
with  an  election  of  a  new  board  at  the 
end  of  each  year  by  the  stations  repre- 
sented. Robert  Hoag,  who  has  had  wide 
experience  in  the  sales  end  of  television, 
will  be  the  president  of  HOAG-BLAIR  and  in  close  coopera- 
tion with  this  actively  engaged  board,  will  give  these  and  other 
similar  stations  the  type  of  quality  national  representation 
which  they  want  and  need,  concentrating  exclusively  on  the 
regional  market  approach  as  opposed  to  that  of  the  highly 
competitive  metropolitan  market. 


-Q 


I  Q 


1  o  n 


Offices 
Board  of  Governors 


KIDO-TV 
KFYR-TV 
KBES-TV 
KIEM-TV 


BOISE,  IDAHO 

NBC  -  ABC 


BISMARCK,  N.  DAK. 

NBC  -  CBS  -  DU  MONT 

WORD,  ORE. 

ABC-CBS-NBC-DUMONT 

EUREKA,  CAL. 

ABC-CBS-NBC-DUMONT 


NEW  YORK    •    CHICAGO    •    LOS  ANGELES    •    SAN  FRANCISCO 

Walter  Wagstaff,  Chairman    Frank  Fitzsimonds  William  Smullin— Smullin  Stations 

KIDO-TV,  Boise,  Idaho  KFYR-TV,  Bismarck,  N.  Dak.    KBES-TV,  Medford,  Ore.  KIEM-TV,  Eureka,  Cal. 


•PROGRAM  SERVICES- 


THE  $3  million  sale  of  the 
Lone  Ranger  radio-tv  proper- 
ty by  George  Trendle  and  as- 
sociates H.  Allen  Campbell 
and  Raymond  J.  Meurer  [B*T, 
Aug.  9]  is  finalized  by  (I  to 
r)  Mr.  Campbell;  Mr.  Trendle; 
Jack  Wrather,  and  Mr. 
Meurer.  Mr.  Wrather  pur- 
chased the  property  in  as- 
sociation with  his  mother, 
Mrs.  Mazie  Wrather,  and 
John  L.  Loeb  &  Assoc. 


two  stations,  one  American  and  one  Mexican, 
went  after  the  children's  audience  in  a  par- 
ticular time  slot,  Mr.  Whitney  explained  he 
conceded  the  kids  and  went  after  adults  with 
family  type  fare.  While  the  other  two  stations 
got  the  children  and  the  high  ratings,  KFMB- 
TV  got  the  business  and  the  money  for  that 
time  period. 

George  Putnam,  KTTV  (TV)  Hollywood, 
told  the  clinic  that  the  newscaster  is  a  guest 
in  the  viewers'  homes  and,  if  you  don't  make 
yourself  welcome,  they  can  and  will  turn  the 
dial.  The  tv  newsman,  he  explained,  must 
assume  a  new  and  full  responsibility,  acting  as 
editor,  publisher  and  copy  boy. 

Despite  the  fabulous  sums  spent  on  gambling, 
only  pennies  are  spent  on  tv  in  Las  Vegas, 
according  to  Jean  Paul  King,  general  manager, 
KLAS-TV  that  city.  When  for  the  price  of  a 
coke  people  can  see  the  very  tops  in  entertain- 
ment, they  become  choosy  as  tv  viewers.  In 
examining  "Small  Market  Tv  Success  Story," 
Mr.  King  summarized  the  main  original  prob- 
lem: he  needed  good  programs  to  sell  sets,  he 
needed  a  set  count  to  sell  programs  and  he  had 
to  sell  programs  to  have  good  programs. 

Warns  Against  Encroachment 

Judge  Justin  Miller,  immediate  past  presi- 
dent and  board  chairman,  NARTB,  who  this 
week  addresses  the  Chicago  Bar  Assn.  in  behalf 
of  tv  coverage  in  courtrooms,  emphasized  that, 
while  the  First  Amendment  protects  the  press, 
constitutional  guarantees  can  be  evaded.  Dis- 
cussing "Tv  Under  Attack"  by  FCC,  FTC, 
Congress  and  the  Dept.  of  Justice,  among 
others,  he  said  a  danger  is  that  one  entering 
wedge  into  broadcasters'  rights  can  be  expanded. 
Censorship  is  a  tempting  area  for  governmental 
control,  he  added,  with  tv  providing  a  wonderful 
goat  for  harassed  parents  who  want  to  believe 
juvenile  delinquency  came  in  with  tv. 

"Non-money  stuff,"  public  service  and  public 
relations  in  tv,  was  taken  up  by  Len  Higgins, 
manager,  KTNT-TV  Tacoma,  who  divided 
public  service  into  what  you  are  asked  to  do 
and  what  you  originate.  Suggesting  that  public 


service  films  and  slides  come  in  handy  during 
the  beginning  of  a  station's  operation,  he  esti- 
mated that  only  2%  of  the  people  with  appeals 
have  any  plan  to  offer  the  station.  The  others 
expect  miracles. 

The  most  important  fact  learned  by  tv  during 
the  past  six  years,  according  to  Earl  Hudson, 
vice  president  in  charge  of  ABC  Western  Divi- 
sion, is  that  entertainment  is  the  key  word. 
Upcoming  plans  by  the  networks  encompass 
situation  comedies  on  film,  color  spectaculars 
and  hour-long  dramas.  Entertainment  is  also 
taking  over  the  commercials,  he  added,  with 
most  of  them  getting  completely  away  from 
the  straight  pitch. 

With  hour-long  dramas  and  variety  programs 
flourishing,  he  declared  the  season  of  1954-55 
will  also  go  down  as  "the  year  of  decision 
whether  spectaculars  can  pay  off."  With  more 
than  $20,000,000  from  blue  chip  advertisers 
set  for  the  coming  season's  spectaculars,  a 
single  program  of  this  type  will  run  as  high 
as  $300,000  exclusive  of  time  and  microwave 
charges.  He  quoted  Sid  Caesar's  new  hour-long 
NBC-TV  program  as  budgeted  at  $152,000 
with  $60,000  allotted  for  Imogene  Coca's  new 
half-hour  NBC-TV  program. 

With  ABC-TV's  goal  to  lead  in  hour-long 
dramas,  Elgin  Tv  Hour,  U.  S.  Steel  Hour,  The 
Mask  and  Kraft  Theatre,  to  date,  Mr.  Hudson 
declared  NBC-TV  and  CBS-TV  have  adopted 
more  of  a  "sky's  the  limit"  attitude  toward 
costs. 

Future  of  color  tv  programming  in  a  few 
weeks  will  become  the  present,  declared  Harry 
Ackerman,  vice  president  in  charge  of  network 
programs,  CBS-TV  Hollywood.  Color  can't 
transfer  mediocre  programs  into  entertainment 
and  often  makes  a  bad  show  worse,  he  stressed. 

That  there  is  no  vast  footage  of  good  color 
film  available  to  tv,  he  declared.  The  majority, 
despite  reports,  is  yet  to  be  shot.  With  CBS- 
TV  scheduled  to  do  three  programs  in  color 
weekly  during  fall  and  winter,  he  revealed  the 
added  cost  is  approximately  $2,400  for  every 
half-hour  network  program. 

William    Dempsey,    educational  director, 


KPIX  (TV)  San  Francisco,  declared  that  edu-  i, 
cational  programming  begins  at  home.  It  is  only  j 
successful  if  it  is  important  to  station  manage- 
ment and  staff.    Necessary,  he  emphasized,  is 
the  cooperation  "from  the  other  side  of  the  ', 
ivy  curtain,"  as  some  professors  "are  educated 
beyond  their  intelligence." 

Intellectual  snobbery,  according  to  Mr.. 
Dempsey,  must  be  broken  down  by  the  tv 
executives  who  must  realize  the  educator  is 
an  expert  in  his  field  and  make  him  realize 
the  tv  executive  is  an  expert  in  his. 

Acting  as  chairmen  for  the  various  sessions 
were  James  T.  Aubrey,  general  manager,  KNXT 
(TV)  John  Reynolds,  manager,  KHJ-TV,  both 
Hollywood;  Donn  B.  Tatum,  director  of  tv, 
ABC  Western  Division;  and  John  K.  West,  j 
vice  president,  NBC  Pacific  Division.  Thomas  \ 
C.  McCray,  general  manager,  KNBH  (TV) 
Hollywood,  served  as   chairman  of  arrange-  \ 
ments  for  the  luncheon  programs.  Glenn  Dol- 
berg,  BMI  vice  president  in  charge  of  station 
relations,  and  James  Cox,  in  charge  of  West 
Coast  station  relations  for  BMI.  were  general 
chairmen. 

Participants  in  the  original  production  devices 
exhibit  at  the  Hotel  Statler  were  KPIX  (TV), 
KRON-TV,  both  San  Francisco;  KABC-TV, 
KNXT  (TV),  KNBH  (TV),  all  Hollywood; 
and  KERO-TV  Bakersfield. 

At  the   conclusion  of  the  meetings,  Carl 
Haverlin,  BMI  president,  cited  the  cooperative,  j 
attitude  on  the  West  Coast  whereby  a  vice  | 
president  from  each  of  the  three  networks  j 
spoke  at  the  Los  Angeles  Clinic.    He  also  said 
that  in  all  probability  the  speeches  given  at  the  1 
three  clinics  will  be  published  as  soon  as  pos-  J 
sible  under  the  title  "Thirty  Three  Television 
Talks." 

Box  Office  Tv  Issues 
3-Service  Rate  Card 

BOX  OFFICE  TELEVISION  Inc.,  New  York, 
last  week  issued  a  rate  card  for  three  distinct 
types  of  service,  said  to  mark  the  first  time 
that  such  a  rate  schedule  has  been  established 
in  closed-circuit  television  history. 

William  P.  Rosensohn,  executive  vice  presi- 
dent of  BOTV,  said  that  Class  A  service,  ! 
utilizing  theatres  and  local  television  studios 
for  viewing  by  audiences  of  about  100,  is  avail- 
able for  $1,000  per  market;  Class  B  service,  | 
which  makes  use  of  the  facilities  of  the 
Sheraton  Hotel  closed-circuit  network,  is  priced 
at  $1,500  per  market,  and  Class  C  service, 
utilizing  theatres  only,  is  available  at  $1,650  per 
city. 

The  three  services,  Mr.  Rosensohn  pointed 
out,  may  be  used  in  any  combination  to  reach 
the  cities  desired  and  accommodate  audiences 
of  varying  sizes.  The  new  rate  card  is  available 
from  BOTV  Inc.,  30  E.  60th  St.,  New  York. 


200  Tvs  Take  SRTS  Series 

OVER  200  stations  have  signed  contracts  for 
the  new  Shorty-Tunes  series  produced  by  Stand- 
ard Radio  Transcription  Services,  it  was  an- 
nounced last  week  by  Milton  Blink,  SRTS 
president.  First  releases  will  be  shipped  this 
month  for  September.  Release  includes  20 
songs  of  current  and  standard  popular  variety 
recorded  by  Lawrence  Welk's  orchestra  and 
the  Janice  Luce  combo.  Pressings  are  on 
vinylite  (33  1/3  rpm),  averaging  90  seconds  in 
length. 


Page  40    •    August  16,  1954 


Broadcasting    •  Telecasting 


N6 


ST.  LOUIS 


100,000  WATTS 
OVER  600,000  SETS  IN  THIS  AREA 
ANTENNA  HEIGHT  563  FEET 


Represented  Nationally  by 

THE  KATZ  AGENCY,  INC 


Broadcasting    •  Telecasting 


August  16,  1954    •   Page  41 


-Prestige  stations  with  but 
a  single  thought . . . 

RADIO! 


RaDIO  is  everywhere.  Radio  is  in  every  room  of  the  house  ...  in  most  automobiles 
traveling  the  highways  and  city  streets  ...  on  tractors  in  the  fields  ...  in  garages,  stores, 
barns  ...  in  fact,  wherever  people  work,  rest  or  play!  PEOPLES  BROADCASTING 
CORPORATION  is  going  to  buy  more  radio  stations,  because  we  believe  in  the  future  oi 
radio  as  the  greatest,  most  effective  of  all  advertising  media.  Today,  PBC  boasts  four  stations 
in  four  rich  American  markets.  Each  is  programmed  to  reach  substantial  citizens  with 
money  to  spend  in  the  market  it  serves.  They  are  leadera  all  .  .  .  prestige  stations  that 
sell  effectively  because  they  represent  the  finest  in  radio. 

PEOPLES  BROADCASTING  CORPORATION  is  owned  by  the  three  million  policyholder- 
owners  of  the  Farm  Bureau  Automobile  Insurance  Company,  Columbus,  Ohio.  All  PBC 
stations  broadcast  timely,  interesting  public  service  features.  Each  station  has  won  an 
impressive  number  of  public  service  awards.  Besides  fulfilling  its  obligation  to  act  in  the 
public  interest  with  such  programming,  each  station  retains  its  regional  leadership  by  con- 
stantly attracting  public  attention.  PBC  stations  act  on  the  principle  that  there  is  no 
distinct  separation  between  commercial  and  public  service  radio  .  .  .  that  to  sell,  a  station 
must  also  serve.  The  stature  of  all  four  PBC  stations  would  seem  to  prove  that  principle  valid. 


PEOPLES  BROADCASTING  CORP. 


MURRAY  D.  LINCOLN,  President 
HERBERT  E.  EVANS,  V.P.-Gen.  Mgr. 


EE 

m 
m 


WMMN- 


CBS 

5,000-920 


FAIRMONT,  W.  VA.      REP.  H.R. 

A.  G.  FERRISE,  Gen.  Mgr. 


FIRST  since  1928.  In  North  Central  West  Virginia.  WMMN  is  FIRST  in  coverage,  power,  penetra- 
tion and  FIRST  in  audience.  WMMN  is  the  ONLY  station  that  delivers  this  vital  market. 


WTTM 


NBC 

1,000-920 


TRENTON,  N.  J.      REP.  FORJOE 

FRED  L.  RERNSTEIN,  Gen.  Mgr. 


Covering  Central  New  Jersey  and  the  Delaware  Valley.  Trenton  is  the  Hub  in  this  vast  industrial  area 
with  a  population  of  300,000  in  the  retail  trading  zone,  plus  16,000  new  homes  in  Levittown,  Pa.,  and 
4.000  new  homes  in  Fairless  Hills,  Pa. 


WRFD 


IND. 

5,000-880 


WORTHINGTON,  OHIO      REP.  GEO.  CLARK 

JOSEPH  D.  RRADSHAW,  Gen.  Mgr. 


WRFD's  primary  signal  dominates  72  of  Ohio's  88  counties.    WRFD  is  programmed  for  rural  and 
small  town  listeners  who  account  for  46%  of  Ohio's  total  retail  food  sales  .  .  .  40%  of  the  retail  drug  sales. 


WGAR 


CBS 

50,000-1220 


CLEVELAND,  OHIO      REP.  CHRISTAL 

CARL  E.  GEORGE,  Gen.  Mgr. 


— serving  4%  million  friends  in  Northern  Ohio  with  the  best  in  radio.  Cleveland  ranks  No.  1  among 

metropolitan  markets  in  the  nation  for  consumer  spendable  income  with  $7,492  per  household.  tCon- 
sumer  markets,  SDRS,  1954) 


Page  42    •    August  16,  1954 


Broadcasting 


Telecasting 


PROGRAM  SERVICES 


GOVERNMENT 


WBS  Football  Series  Ready 

:  AVAILABILITY  of  World  Broadcasting  Sys- 
tem's 15-minute  fall  football  feature,  titled 
Football  Time,  was  announced  last  week  by 
Pierre  Weis,  WBS  general  manager.  The  pro- 
gram will  be  supplied  for  13  weeks  and  will 
be  available  for  a  single  sponsor  or  participat- 
ing advertisers. 

Each  quarter-hour  show,  according  to  Mr. 
Weis,  will  present  features  of  interest  to  fans, 
including  segments  on  "Your  Football  Thrill 
of  a  Lifetime,"  "The  Honor  Roll  of  Football 
Immortals,"  and  "The  Winning  Score."  The 
program  will  allow  for  participations  by  local 
announcers  with  scores  of  current  games  and 
predictions  on  future  contests. 

PROGRAM  SERVICE  SHORTS 

U.  S.  Army  is  distributing  Holiday  Album  of 
Music,  series  of  ten  15-minute  recordings  by 
U.  S.  Army  concert  band  and  Army  band 
chorus  honoring  historical  American  dates,  to 
nearly  2,000  radio  stations  throughout  coun- 
try. 

L'Ais — Agenzia  Internazionale  Dello  Spertacolo, 

Rome,  established  as  public  relations  firm  in 
entertainment  field,  including  theatre,  radio, 
television,  music  and  records,  and  will  service 
publications  in  Italy  as  well  as  those  outside 
country.  Offices:  Via  Cernaia,  37,  Rome. 

Gotham  Recording  Corp.,  N.  Y.,  service  re- 
cording firm,  has  contracted  to  supply  back- 
ground musical  scoring  for  "News  of  the  Day" 
newsreel,  announces  Stephen  F.  Temmer,  vice 
president  and  chief  engineer  of  company. 

Song  Ads  Co.,  Hollywood,  signed  by  Wine 
Growers  Guild  (Guild  Wine),  Lodi,  Calif., 
through  Dancer-Fitzgerald-Sample  Inc.,  San 
Francisco,  to  create  tv  spot  announcements  for 
new  campaign. 

Mitchell  Gertz  Agency,  Beverly  Hills  program 
packagers,  moves  to  338  N.  Rodeo  Dr.  Tele- 
phone remains  Crestview  4-5491. 

Howard  W.  Sams  &  Co.,  Indianapolis,  Ind., 
publishers,  announces  contract  with  Ira  Kamen, 
tv  executive  and  author,  to  do  first  book  on 
subscription  tv. 

PROGRAM  SERVICES  PEOPLE 

Thomas  A.  McMahon  appointed  head  of  Salt 
Lake  City  field  office,  MCA  TV  Ltd. 

James  C.  Hirsch,  formerly  vice  president,  W.  B. 
Doner  &  Co.,  adv., 
Chicago,  to  Publica- 
tion Services  Inc., 
Washington,  elected 
to  board  of  directors, 
vice  president  and 
general  manager. 

Irwin    Schwartz  to 

Jerry  Courneya  Pro- 
ductions Inc.,  Holly- 
wood, as  advertising 
and  publicity  direc- 
tor; Jim  Doyle,  for- 
merly sales  manager 
assistant,  KHJ  -  TV 
Los  Angeles,  to  company  as  associate  producer 
and  promotion  manager. 

Wallace  A.  Ross  appointed  national  sales  mana- 
ger of  closed  circuit  conferences  div.,  Box 
Office  Television  Inc.,  N.  Y. 


McCONNAUGHEY  NAME  REVIVED 
AS  CANDIDATE  FOR  FCC  CHAIR 

Ohioan  says  he  hasn't  been  approached  by  anyone  in  authority,  but 
would  be  disposed  to  accept  if  post  is  offered.  Sterling  may  leave 
FCC  in  fall,  if  doctors  so  advise. 


REVIVAL  of  speculation  about  the  chairman- 
ship of  the  FCC  developed  last  week  with  the 
name  of  George  C.  McConnaughey,  present 
chairman  of  the  Renegotiation  Board,  bobbing 
back  into  the  picture  as  President  Eisenhower's 
choice  for  the  post  whenever  a  Republican 
vacancy  develops. 

And  simultaneously,  it  was  ascertained  that 
a  vacancy  might  occur  this  fall.  Comr.  George 
E.  Sterling,  who  rose  through  the  engineering 


MR.  HIRSCH 


MR.  McCONNAUGHEY 

ranks,  is  somewhat  concerned  about  his  health, 
and  if  his  doctors  feel  he  should  avoid  the 
rigors  of  FCC  duties,  he  will  advise  the  Presi- 
dent of  his  decision  to  retire — probably  by 
Nov.  1.  Mr.  Sterling,  who  is  60,  is  not  seri- 
ously ill,  but  has  suffered  from  the  pressures 
of  Government  stewardship  spanning  more 
than  30  years. 

Mr.  McConnaughey,  58,  told  B»T  last  week 
that  no  one  in  authority  had  talked  with  him 
about  the  FCC,  and  said  he  had  not  "plugged" 
for  the  assignment.  He  conjectured  his  name 
might  have  been  "bandied  about"  and  added 
that  if  the  chairmanship  were  proffered,  he 
would  be  disposed  to  accept.  He  pointed  out 
that  his  principal  interest  is  in  regulation  and 
administration,  and  that  much  of  his  back- 
ground is  in  that  field. 

Some  weeks  ago  [Closed  Circuit,  May  3,  10, 
July  12]  Mr.  McConnaughey's  name  first  arose 
as  President  Eisenhower's  choice  for  the  FCC 
chairmanship,  after  an  intra-party  stalemate 
apparently  had  been  reached  on  reappointment 
of  Rosel  H.  Hyde.  Mr.  McConnaughey  re- 
portedly had  made  a  hit  with  the  President 
by  the  manner  in  which  he  has  handled  the 
affairs  of  the  Renegotiation  Board  since  his 
assumption  of  the  chairmanship  last  Novem- 
ber. He  is  regarded  as  a  vigorous  free-enter- 
priser, and  a  top  administrator. 

If  Comr.  Sterling  gets  a  clean  bill  from  his 
doctors  upon  his  return  from  his  home  in 
Maine  later  this  month,  it  is  presumed  he  will 
continue  on  the  FCC,  perhaps  until  his  present 
term  expires  on  June  30,  1957.  He  is  eligible 
for  retirement  now  on  a  slightly  reduced  an- 
nuity, but  by  Nov.  1  he  will  be  in  a  position 


to  retire  at  approximately  half  his  present 
salary  of  $15,000. 

It  is  known  that  Comr.  Sterling  has  been 
offered  several  positions  in  private  industry, 
including  the  consulting  practice.  A  few  weeks 
ago  he  vacated  his  home  in  Washington,  after 
the  marriage  of  his  second  daughter.  Pre- 
sumably he  and  Mrs.  Sterling  intend  taking  an 
apartment  upon  their  return  to  Washington. 
Mr.  Sterling  was  named  a  commissioner  on  Jan. 
2,  1948,  after  having  served  as  chief  engineer, 
and  prior  to  that  as*head  of  the  Radio  In- 
telligence Division  during  World  War  II.  In 
recent  weeks,  he  has  asked  Chairman  Hyde 
to  relieve  him  as  security  officer  and  to  assign 
certain  other  functions  to  other  Commission 
members. 

Meanwhile,  no  word  has  been  forthcoming 
either  from  the  White  House  or  from  other 
responsible  GOP  quarters  on  the  chairmanship 
situation.  Mr.  Hyde,  now  vacationing  in  Idaho, 
has  been  serving  as  Acting  Chairman  since 
his  one-year  appointment  to  the  chairmanship 
expired  last  April  18.  There  had  been  con- 
siderable speculation  about  the  elevation  of 
John  C.  Doerfer,  of  Wisconsin,  to  succeed  Mr. 
Hyde,  in  keeping  with  a  reported  new  adminis- 
tration policy  to  rotate  the  chairmanship. 

Supporters  of  Mr.  Hyde  have  by  no  means 
given  up  the  fight.  He  has  substantial  Con- 
gressional as  well  as  industry  backing.  But 
the  opposition  centers  largely  in  the  Republican 
National  Committee,  which  reportedly  is  dis- 
posed in  the  direction  of  Comr.  Doerfer. 

There  has  even  been  speculation  about  the 
appointment  of  either  Chairman  Hyde  or 
Comr.  Doerfer  to  Federal  judgeship  vacancies. 
Such  appointments  are  for  life  and  usually  are 
attractive  to  lawyers  who  have  served  in 
Federal  and  state  regulatory  posts. 

The  next  term  expiration  on  the  FCC  is 
that  of  Comr.  Frieda  B.  Hennock,  appointed 
as  a  New  York  Democrat  in  1948.  She  is  an 
avowed  candidate  for  reappointment.  But  since 
there  are  four  Republicans  on  the  FCC — the 
maximum  permitted  under  the  statute  for  a 
single  political  party — her  retirement  would 
not  permit  the  President  to  name  another  Re- 
III 


COMR.  STERLING 


Broadcasting   •  Telecasting 


August  16,  1954 


Page  43 


INDUSTRY  POUNDS  ON  COMMITTEE  DOOR 
SLAMMED  ON  RADIO-TV  BY  WATKINS 

Sen.  Mundt  and  Ray  Jenkins,  key  figures  in  Army-McCarthy  hearing, 
join  broadcasters  in  pointing  out  virtues  of  radio-tv  coverage  (see 
story  page  46).  But  so  far  Sen.  Watkins  stands  pat  on  decision  to 
exclude  radio-tv  live  or  recorded  coverage  from  McCarthy  censure 
investigation  slated  later  this  month. 


publican  who  could  be  appointed  to  the  chair- 
manship. 

The  term  of  Comr.  E.  M.  Webster  expires 
June  30,  1956.  An  Independent,  he  is  a  re- 
tired Coast  Guard  Commodore.  He  is  eligible 
for  retirement  under  the  same  provisions  as 
those  which  apply  to  Comr.  Sterling,  but  there 
is  no  indication  that  he  will  leave  prior  to  the 
expiration  of  his  present  term. 

Mr.  McConnaughey  was  born  in  Hillsboro, 
Ohio,  June  9,  1896.  He  attended  Denison  U. 
in  Ohio,  for  three  years  and  enlisted  in  the 
Army  in  1917,  serving  in  France.  He  returned 
to  Denison  and  received  his  degree  in  1920. 
From  1920-23  he  studied  law  at  Western  Re- 
serve, graduating  with  an  LL.B. 

After  practicing  law  in  Cleveland  from  1924- 
1939,  Mr.  McConnaughey  was  named  chair- 
man of  the  Public  Utilities  Commission  of 
Ohio  by  the  then  Gov.  and  now  Senator  John 
W.  Bricker.  He  served  until  Feb.  1945  in  that 
post  and  from  1942  to»  1945  served  also  as 
chairman  of  the  War  Transportation  Commis- 
sion of  Ohio.  He  was  elected  president  of  the 
National  Assn.  of  Railroad  and  Utilities  Com- 
missioners for  1944-45  at  which  time  Mr. 
Doerfer,  then  chairman  of  the  Wisconsin  Public 
Service  Commission,  also  was  active  in  the 
affairs  of  NARUC,  and  likewise  is  a  former 
president.  Mr.  McConnaughey  then  practiced 
law  in  Columbus  until  appointed  to  the  Renego- 
tiation Board  chairmanship  by  President  Eisen- 
hower. 

Mr.  McConnaughey  is  a  Presbyterian,  and 
a  member  of  the  board  of  trustees  of  Denison 
U.  He  is  a  Mason,  and  belongs  to  the  Amer- 
ican Legion.  He  is  a  member  of  Sigma  Chi 
and  of  Phi  Delta  Phi  legal  fraternity.  He  has 
two  sons,  George  C.  Jr.,  and  David  C,  the 
latter  a  lieutenant  in  the  USAF. 

Senate  Passes  Over 
Uhf  Tax  Credit  Bill 

A  HOUSE  catch-all  tax  bill  which  includes  a 
provision  for  a  $7  excise  tax  credit  on  uhf- 
equipped  tv  sets  was  passed  over  by  the  Senate 
on  a  call  of  the  calendar  last  week  and  is  ex- 
pected to  come  up  this  week  for  debate  on  the 
latter  body's  regular  agenda. 

The  bill  (HR  6440)  was  passed  over  after 
objections  were  made  that  it  should  not  be 
treated  as  a  calendar  measure,  that  an  amend- 
ment is  to  be  offered  and  that  an  amended 
part  of  the  bill  left  out  some  of  the  language. 

The  uhf  tv  set  tax  provision  is  a  watered- 
down  House  version  of  an  amendment  to  the 
bill  offered  originally  by  Sen.  Edwin  C.  Johnson 
(D-Colo.)  to  exempt  uhf-equipped  sets  from  the 
10%  excise  tax  levy  [B»T,  May  17]. 

The  House  amendment  also  seeks  to  define 
more  closely  what  articles  in  the  manufacture 
of  radio-tv  receivers  are  subject  to  the  excise 
tax.  Receivers  made  for  the  military,  for 
municipality  and  other  services  contain  some 
parts  subject  to  the  excise  tax.  Thus,  the 
government  was  paying  an  excise  tax  on  certain 
equipment  for  which  it  was  repaid  by  the 
manufacturer.  The  amendment  exempts  from 
the  federal  excise  levy  items  used  in  the 
manufacture  of  "non-taxable  articles"  (certain 
receiver-transmitters,  etc.)  and  specifies  an  ex- 
emption for  "non-entertainment  type"  radio  and 
tv  parts  other  than  tubes  and  cabinets. 

Sen.  Johnson  said  about  the  House  amend- 
ment that  he  had  asked  for  a  "slice  of  bread" 
for  uhf  set  manufacturers,  but  had  come  out 
with  a  "sliver"  [B«T,  Aug.  2]. 

The  orginal  measure  was  designed  by  Sen. 
Johnson  to  help  uhf  by  making  sets  cheaper 
to  buy. 


A  FLOOD  of  protests  from  the  radio-tv  in- 
dustry, other  groups  and  plain  citizens  last 
week  greeted  a  special  Senate  Committee's 
announcement  that  it  will  prohibit  radio,  tele- 
vision and  newsreel  coverage  of  hearings  on 
a  Senate  resolution  to  censure  one  of  its 
members. 

On  hand  last  week  at  the  office  of  Sen. 
Arthur  V.  Watkins  (R-Utah),  chairman  of  a 
six-man  group  which  will  hold  hearings  on  a 
Senate  motion  to  reprimand  Sen.  Joseph  R. 
McCarthy  (R-Wis.),  were  letters  and  telegrams 
from  at  least  three  radio-tv  networks,  a  radio 
network,  the  NARTB,  three  radio-tv  news- 
men's organizations,  and  others. 

Sen.  Watkins'  office  also  indicated  a  "great 
many"  protests  from  ordinary  citizens  who 
want  to  hear  or  view  the  hearings,  which  begin 
Aug.  30,  on  their  radio  or  tv  sets. 

The  industry  reacted  swiftly  to  the  announce- 
ment barring  radio-tv  and  motion  picture  cov- 
erage with  protests  that  it  discriminates  against 
these  media  in  favor  of  newspapers  and  maga- 
zines. Furthermore,  went  the  tenor  of  the  pro- 
tests, the  ruling  will  deny  the  public  access  to 
the  only  "true"  picture  of  the  hearing. 

The  industry  responses  came  from  ABC, 
ABC  Radio,  ABC-TV,  CBS  Inc.,  NBC,  Mutual, 
NARTB,  Radio-Tv  Correspondents  Assn.,  Ra- 
dio-Television News  Directors  Assn.  and  Radio- 
Newsreel-Television  Working  Press  Assn.  of 
New  York,  with  several  spokesmen  from  some 
organizations  deploring  the  special  Senate 
committee's  action. 

Besides  Chairman  Watkins,  other  Senators 
on  the  committee  also  received  protests.  These 
are  Sens.  Frank  Carlson  (Kan.)  and  Francis 
Case  (S.  D.),  Republicans,  and  Edwin  C.  John- 
son (Colo.),  John  C.  Stennis  (Miss.)  and  Sam 
J.  Ervin  (N.  C),  Democrats. 

In  an  amplifying  statement  last  week,  Sen. 
Watkins  and  his  committee  affirmed  the  ex- 
clusion of  not  only  live  tv,  but  also  tv  film 
camera  coverage. 

Reactions  Pour  In 

Broadcasters'  reactions  to  the  radio-tv  ban 
announcement  last  week  accentuated  testimony 
given  the  week  before  to  a  Senate  Rules  sub- 
committee which  has  been  holding  hearings 
on  Congressional  committee  procedures.  At 
that  time  broadcasters  set  forth  the  industry 
viewpoint  on  the  case  for  equal  access  of  radio- 
tv  at  open  Congressional  activities,  one  of  the 
subjects  under  investigation  by  the  subcommit- 
tee [B«T,  Aug.  9.  2,  July  26,  19,  5]  in  its  study 
on  revamping  committee  procedures.  (Also 
see  stories,  pages  46  and  49.) 

Robert  H.  O'Brien,  executive  vice  president 
of  ABC,  in  a  telegram  to  the  Senate  group, 
asked  reconsideration  of  the  ban,  saying: 

"Radio  and  television  as  the  most  complete 
and  rapid  means  of  modern  communication  are, 
we  feel,  the  best  possible  instruments  to  assure 
full  public  participation.  In  addition,  the  Com- 
mittee's determination  to  adhere  to  judicial 
procedures  offers  the  American  public  an  op- 
portunity to  witness  one  phase  of  the  legislative 
functions  of  government  operating  in  the  best 
tradition  of  the  Congress  .  .  ." 

John  Daly,  ABC-TV  news  vice  president, 
and  Thomas  Velotta,  ABC  Radio  news  vice 


president,  jointly  signed  a  telegram  protesting 
the  rule  against  radio  and  tv. 

In  the  message,  Sen.  Watkins  was  told  ABC 
"completely  respects  the  privacy  of  an  execu- 
tive or  closed  meeting  of  any  committee  of 
the  Senate.  However,  we  must  protest  in  the 
strongest  terms  the  arbitrary  exclusion  of  radio 
and  television  reporting  of  the  pending  hearings 
by  your  special  committee  before  any  decision 
on  whether  such  hearings  shall  be  open  or 
closed.  If  open  hearings,  accessible  to  any 
other  information  media,  are  held,  democratic 
processes  should  bar  discrimination  against 
television  and  radio.  .  .  ." 

In  his  ABC-TV  John  Daly  and  the  News 
show  Tuesday,  Mr.  Daly  put  the  case  before 
his  viewers.  He  said:  "More  people  get  their 
news  by  radio  and  television  than  by  any 
other  news  medium.  You  might  call  it  'the 
people's  choice.'  Why  do  Senators  rule  out 
television  news? 

".  .  .  The  committee  appears  to  base  its 
ban  on  the  fact  that  no  radio  and  tv  are  per-' 
mitted  in  the  full  Senate.  Well,  we've  been 
disputing  that  for  a  long  time,  too. 

"It  isn't  only  a  question  of  rights — under 
freedom  of  the  press;  but  what  a  tragic  waste, 
not  to  permit  Americans  to  participate  in  the 
democratic  processes  of  government.  .  .  ." 

Frank  Stanton,  CBS  Inc.  president,  in  a 
statement,  called  the  rule  "grossly  discrimina- 
tory against  the  millions  who  would  otherwise 
listen  to,  and  view,  the  proceedings  by  radio 
and  television." 

Ban  Not  Justified 

Mr.  Stanton  said  the  radio-tv  ban  is  not 
justified  by  the  charge  that  radio  and  tv  equip- 
ment causes  discomfort  or  confusion,  that  ra- 
dio-tv have  demonstrated  they  can  cover  hear- 
ings efficiently  and  quietly.  He  added: 

".  .  .  The  rule  turns  its  back  on  the  benefits 
made  available  to  this  generation,  of  the  mod- 
ern miracle  of  electronic  journalism  which  per- 
mits the  public  to  see  and  hear  for  themselves 
their  government  in  action." 

In  a  telegram  to  Sen.  Watkins,  Thomas  F. 
O'Neil,  MBS  president  and  board  chairman, 
said: 

"Millions  of  Americans  depend  on  radio  for 
their  knowledge  of  the  operations  of  govern- 
ment. Denial  of  radio  coverage  of  the  Senate 
committee  hearings  is  a  denial  of  direct  access 
to  this  news  for  these  Americans.  It  also  would 
discriminate  unfairly  against  radio  since  this 
access  is  being  given  to  the  press." 

Everett  Holies  Jr.,  director  of  MBS  operations 
in  Washington,  phoned  directly  to  tell  Sen. 
Watkins  that  he  feels  the  rule  is  discriminatory 
among  media.  Here,  said  Mr.  Holies,  is  a 
matter  concerned  with  representatives  elected 
by  the  people  and  these  people  have  the  right 
to  know  what  is  going  on.  Radio  and  tv  are 
the  most  unprejudiced  media  in  allowing  people 
to  make  up  their  own  minds,  Mr.  Holies  said. 

Julian  Goodman,  NBC  Washington  manager 
of  news  and  special  events,  wrote: 

"NBC  respectfully  requests  your  committee 
permit  us  to  film  for  our  television  news  shows 
and  tape  record  for  playback  on  radio  news 


Page  44    •    August  16,  1954 


Broadcasting    •  Telecasting 


YOU  NEED 
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PACKERLAND 


SIGNAL  POWER 

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homes  for  the  first  time. 

PROGRAM  POWER 

Original  ideas  with  Packer-land  appeal 
make  WMBV  weather,  news,  sports,  kids 
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National  Representatives 

GEO.  W.  CLARK,  Inc. 

New  York,  Chicago,  Minneapolis, 
Los  Angeles,  San  Francisco 


RADIO-TV  PARK 

MARINETTE,  WISCONSIN 
Offices  in  Green  Bay, 
Milwaukee 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  45 


GOVERNMENT 


shows  the  proceedings  of  your  committee  on 
the  censure  motion.  We  feel  the  best  interests 
of  Congress  and  the  country  will  be  served  if 
this  coverage  is  allowed  and  pledge  ourselves 
to  make  our  physical  coverage  arrangements  as 
unobtrusive  as  possible." 

Harold  Fellows,  NARTB  president,  said  in 
his  message  to  the  Senate  group  requesting  it 
to  open  the  hearing  to  radio-tv  coverage: 

"...  The  great  public  interest  in  the  subject 
of  your  inquiry  coupled  with  the  fundamental 
concept  of  equal  access  to  all  media  of  public 
reporting  should  override  any  objections  based 
on  less  relevant  considerations.  Your  announced 
determination  to  follow  the  rules  of  evidence 
and  maintain  the  decorum  of  a  court  of  law 
will  afford  the  American  people  an  unparalleled 
first  hand  opportunity  through  radio  and  tv 
to  better  evaluate  the  traditional  proceedings 
of  the  U.  S.  Senate." 

Mr.  Fellows  requested  that  a  representative 
group  of  broadcasters  be  permitted  to  review 
with  the  committee  the  "physical  problems  of 
reporting  in  complete  harmony  with  your  pro- 
cedural plans." 

Other  NARTB  spokesmen  were  Edgar  Kobak, 
WTWA  Thomson,  Ga.,  chairman  of  the  asso- 
ciation's Freedom  of  Information  Committee; 
Henry  B.  Clay,  KWKH  Shreveport,  Radio 
Board  chairman,  and  Clair  R.  McCollough, 
WGAL-TV  Lancaster,  Pa.,  Tv  Board  chairman. 

Mr.  Kobak  told  the  Senate  group  that  elec- 
tronic media  "offer  the  federal  government  an 
unparalleled  opportunity  to  share  its  delibera- 
tions with  the  American  people  in  the  tradi- 
tional American  fashion."  To  deny  this  op- 
portunity is  unfair  both  to  broadcasters  and  to 
the  public  interest,  said  Mr.  Kobak. 

Mr.  Clay  called  the  banning  action  "contrary 
to  the  fundamental  principles  of  free  speech 
and  free  press,"  and  said  it  denies  "a  basic  right 
of  the  American  people  to  learn  first  hand" 
about  their  government. 

Cites  Obligation 

Mr.  McCollough  said:  "These  devices  of 
modern  communication,  known  for  their  ob- 
jectivity and  accepted  by  the  American  people, 
should  not  be  placed  in  a  special  category,  if 
the  electronic  media  are  to  fulfill  their  obliga- 
tion to  the  public." 

Joseph  S.  McCaffrey,  executive  secretary  of 
the  Radio-Tv  Correspondents  Assn.,  in  a  letter 
to  committee  members,  said: 

"...  The  great  public  interest  in  the  issue 
before  you  demands  that  every  possible  means 
of  communication  be  used  to  keep  the  public 
informed.  These  three  media  have  earned  their 
place  in  the  coverage  of  Congressional  hearings. 
They  are  as  vital  to  the  task  of  informing  the 
American  people  as  the  reporters  of  the  press. 

"To  your  mind  there  may  be  some  special 
problem  raised  by  the  admission  of  recording 
television  and  film.  If  there  are  we  are  more 
than  willing  to  talk  them  over  with  you,  hope- 
ful of  working  them  out  so  that  when  the  hear- 
ings are  over  you  will  feel  as  proud  of  our 
coverage  as  we  believe  we  will." 

Arnold  Lerner,  president  of  the  Radio-  News- 
reel-Television  Working  Press  Assn.  of  New 
York,  in  a  telegram  to  Sen.  Watkins,  said: 

"We  resent  the  implication  that  these  mass 
communications  media  are  second  class  mem- 
bers of  the  U.  S.  press.  .  .  .  Safeguards  of  press 
freedom  were  written  into  the  Constitution  long 
before  the  era  of  electronic  and  photographic 
journalism,  but  the  spirit  of  the  Bill  of  Rights 
calls  for  equal  access  to  news  events  for  all 
media  in  the  interest  of  a  better  informed 
public.  ..." 

One  group  of  five  television  film  newsmen, 
signing  themselves  as  "The  Television  News 
Film   Industry,"   sought  vainly  to  gain  ad- 


mittance for  tv  film  cameras  after  interpreting 
Sen.  Watkins'  original  Aug.  6  statement  to 
mean  the  committee  had  not  ruled  out  the 
possibility  of  "some  kind"  of  tv  coverage. 

But  they  were  rebuffed  by  Sen.  Watkins  in  a 
statement  last  week  in  which  he  reiterated  the 
radio-tv  ban.  The  group  supplies  tv  news  film 
to  such  news  programs  as  CBS-TV's  Douglas 
Edwards,  NBC-TV's  John  Cameron  Swayze 
and  the  Camel  News,  ABC-TV's  John  Daly  and 
the  News  and  to  "hundreds"  of  independent  tv 
stations. 

"Naturally,"  said  the  statement,  "we  would 
prefer  to  use  our  normal  lighting  facilities  to 
insure  quality  coverage,  but  if  our  regular 
lights  .  .  .  are  objectionable,  we  believe  adjust- 
ments can  be  made  to  your  combined  satisfac- 
tion. ..." 

Offering  a  test  of  the  lighting  beforehand,  the 
statement  continued:  "Should  the  lighting  test 
prove  unsatisfactory,  we  believe  we  can  operate 
without  our  usual  lighting,  providing  the  com- 
mittee will  select  a  committee  room  that  admits 
some  degree  of  daylight.  ..." 

Signing  as  Washington  managers  of  their 
respective  organizations  were:  Charles  E.  Shutt, 
Telenews-Hearst  Metrotone  News  Inc.;  Julian 
Goodman,  NBC  Tv  News  Film;  Bryson  Rash, 


ABC-TV  News  Film;  William  Corrigan,  CBj 
TV  Newsfilm;  Anthony  Muto,  United  Pre™ 
Fox  Movietone  News. 

Patrick  Murphy  Malin,  executive  director 
the  American  Civil  Liberties  Union,  in  a  te 
gram  to  Sen.  Watkins,  said  the  public's  rig 
to  see  and  listen  to  the  hearings  could  not 
fully  met  unless  all  mass  communications  med 
are  accorded  equal  treatment. 

Fred    L.    Bernstein,    general  manager 
WTTM  Trenton,  N.  J.,  has  added  his  voice 
those  protesting.  Mr.  Bernstein's  letter  to  Se, 
Watkins  said  in  part: 

"...  It  is  vital  that  the  American  pub 
have  a  front  row  seat  at  your  committee  hejj 
ings,  so  the  American  people  can  see  and  he{ 
for  themselves.  Responsible  radio-tv  covera 
of  your  hearings  can  provide  that  front  rc| 
seat." 

As  a  sidelight  to  this  controversy,  ABC  rad 
announced  last  week  that  on  Aug.  24. 
America's  Town  Meeting  of  the  Air  progra 
(Tues.,  9-9:45  p.m.  EDT)  will  discuss  t| 
topic,  "Is  Radio-Tv  Exclusion  From  Gover 
ment  Hearings  Justified?"  The  program  w( 
be  broadcast  a  week  before  the  committ 
to  examine  the  charges  brought  against  Se. 
McCarthy  begins. 


MUNDT,  JENKINS  SUPPORT  RADIO-TV 


TWO  MORE  figures  in  the  recent  widely-tele- 
vised McCarthy-Army  Senate  probe  last  week 
went  on  record  as  favoring  telecasts  and  broad- 
casts of  open  congressional  committee  hearings. 

They  are  Sen.  Karl  E.  Mundt  (R-S.  D.),  who 
served  as  chairman  of  the  Senate  Investigations 
subcommittee  which  conducted  the  hearing  on 
the  dispute  between  the  Army  and  Sen.  Joseph 
R.  McCarthy  (R-Wis.),  and  Ray  H.  Jenkins, 
counsel  for  the  probe. 

Testifying  before  a  Senate  Rules  subcom- 
mittee investigating  congressional  committee 
procedures,  both  Sen.  Mundt  and  Mr.  Jenkins 
said  they  favored  free  access  of  radio  and  tv 
to  public  hearings.  Sen.  McCarthy,  in  testimony 
before  the  Senate  Rules  group  July  27,  also 


l 


TWO  TV  VETERANS  agree  that  the  broad- 
cast media  should  be  admitted  to  con- 
gressional hearings.  Sen.  Karl  Mundt  (I) 
and  Ray  Jenkins,  chairman  and  counsel, 
respectively,  of  the  famous  McCarthy- 
Army  hearings,  appeared  before  the  Jen- 
ner  Rules  subcommittee  to  voice  their 
stands  on  procedural  matters. 


had  said  he  advocated  radio-tv  coverage 
hearings  [B»T,  Aug.  2]. 

Broadcasters  and  telecasters  last  week  we 
protesting  about  still  another  Senate  investif 
tion  scheduled  to  begin  Aug.  30,  and  centeri 
about  the  Wisconsin  Republican.  Radio  ai 
television  have  been  barred  from  planned  he; 
ings  by  a  special  Senate  committee  on  a  moti 
to  censure  Sen.  McCarthy  (see  story,  page  4 
also  see  SDX  story,  page  49). 

The  session  Thursday,  although  attended  o 
by  some  two  dozen  spectators,  was  covered 
radio  and  television  and  newsreel  photographe 
Sen.  William  E.  Jenner  (R-Ind.)  is  chairman 
the  Senate  Rules  group. 

Sen.  Mundt  was  emphatic  in  voicing  his  c 
position  to  a  statutory  prohibition  against  rac 
and  tv  coverage  of  hearings.  He  said:  ". 
These  new  media  which  report  by  sound  a 
picture  to  John  Q.  American  are  a  great  a 
mighty  conscience  for  the  press.  There 
seldom  any  cause  to  complain  about  biased 
prejudiced  reporting  when  a  congressional  he; 
ing  is  conducted  before  the  television  and  o\ 
the  radio." 

Television,  he  said,  "simply  removes  t 
walls  from  the  committee  room  to  let  the  peoi 
living  in  South  Dakota,  Colorado  or  Califon 
have  the  same  access  to  the  deliberations  oi 
committee  as  would  otherwise  be  exclusivi 
the  right  of  those  living  within  a  few  mi 
driving  distance  of  the  National  Capital.  I  si 
mit  that  the  people  of  my  state  have  the  sai 
right  to  see  and  hear  what  takes  place 
the  people  of  Virginia  or  Maryland." 

In  his  opinion,  said  the  senator,  both  te 
vision  and  radio  "are  here  to  stay.  They 
legitimate  media  of  communication.  They 
administered,  operated  and  staffed  by  men 
the  same  general  respectability  and  capacity 
those  employed  in  the  field  of  journalism." 

For  Congress  to  legislate  against  radio 
coverage,  he  said,  "would,  in  my  opinion, 
a  backward  step." 

Sen.  Mundt  said  he  felt  the  decision  to  ad: 
radio-tv  should  be  left  to  the  individual  co 
mittee. 

"Personally,"  he  said,  "I  shall  always  v 
against  any  legislative  measure  based  on  su 
a  discriminatory  premise  and  which  endeav- 
to  select  from  among  the  media  of  communi 


Paee  46 


August  16,  1954 


Broadcasting 


Telecasti 


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Page  48 


August  16,  1954 


Broadcasting 


Telecasting 


GOVERNMENT 


tion  some  with  which  to  cooperate  and  others 
to  condemn." 

Mr.  Jenkins  said  he  believes  television  is 
"the  perfect  medium  for  bringing  to  the  public 
the  true  facts"  because  it  allows  viewers  to 
judge  the  way  a  witness  acts  before  the  camera. 
Calling  radio-tv  sources  of  the  "utmost  ac- 
curacy," he  said  the  American  people  would 
not  have  got  the  "true  picture"  at  the  McCarthy- 
Army  hearing  without  the  electronic  media. 

He  felt  television  and  radio  should  be  ad- 
mitted to  a  hearing  upon  approval  by  a  ma- 
jority of  the  Senate,  a  two-thirds  vote  of  the 


American  Bar  Assn.  committee 
recommends  that  radio  and  tv 
be  barred  from  Congressional 
investigative  proceedings. 

THE  American  Bar  Assn.  last  week  was  poised 
once  again  to  recommend  the  adoption  by  Con- 
gress of  a  "uniform  code  of  investigative  pro- 

;  cedure"  for  all  Congressional  committees,  en- 
compassing its  proposal  that  radio-tv  coverage 
of  Hill  probes  be  prohibited. 

The  recommendation  was  contained  in  a 
report  prepared  by  a  special  ABA  committee 
and  released  in  Chicago  last  Thursday.  It  will 
be  submitted  to  ABA*s  House  of  Delegates 
during  the  association's  77th  annual  meeting 
at  the  Conrad  Hilton  Hotel  in  that  city  this 

j,  week. 

The  committee  noted  that  ABA  has  been 
steadfastly  on  record  against  broadcast  media 
coverage  of  testimony  before  investigating 
groups  on  Capitol  Hill,  and  it  explained  this 
time  it  saw  nothing  "in  the  recent  Army-Mc- 
Carthy hearings  that  would  cause  us  to  recom- 
mend that  the  association  change  its  prior 
position."  It  was  seriously  doubted  whether 
any  serious  objections  would  be  raised  against 
the  committee's  conclusions. 

Attendance  at  this  week's  meeting  is  ex- 
pected to  exceed  5.000,  with  reservations  al- 
ready obtained  from  over  3,000  lawyers,  judges 
and  legal  educators. 

In  a  special  section  devoted  to  the  rights 
of  witnesses,  the  committee  felt  that  "if  Con- 
gress does  not  adopt  the  earlier  recommenda- 
tion of  the  association  barring  [such]  broad- 
casts entirely,  the  witness  should  at  least  have 
the  right  to  testify  without  television  or  radio 
broadcasting,  providing  he  notifies  the  com- 
mittee of  his  desires  a  reasonable  time  prior 
to  the  hearing."  The  group  felt  "no  prejudice" 
|i  should  be  attached  to  any  such  decision  and 
■l!  that  it  should  not  be  made  "under  public 
scrutiny." 

ABA  offered  its  original  recommendation 
against  radio-tv  coverage  at  its  1952  annual 
meeting,  condemning  the  practice  where  it 
involved  testimony  before  investigating  com- 
mittees. 

Excerpts  of  the  group's  report  on  "televising 
and  broadcasting  of  hearings": 

"Some  thoughtful  observers  of  current  in- 
vestigations are  convinced  that  many  of  the 
abuses  can  be  traced  to  the  glare  of  publicity 
in  which  they  are  conducted.  Remove  the  tv 
cameras  and  the  microphones  and  the  investi- 
gation loses  its  circus  atmosphere  and  becomes 
instead  a  businesslike,  fact  finding  agency — 
so  the  argument  runs.  Equally  thoughtful 
critics  disagree  and  contend  that  freedom  of 
communication  is  a  necessary  and  salutary 
part  of  investigations.   There  is  merit  to  both 


committee  or  if  demanded  by  a  witness. 

On  the  subject  of  objections  by  witnesses  to 
the  camera  and  microphone,  he  said  he  believes 
a  witness  who  is  innocent  would  not  fear  these 
media,  and  if  the  witness  is  a  Communist  or 
"hiding  behind  the  Fifth  Amendment,"  he 
shouldn't  be  given  a  chance  to  refuse. 

In  cases  where  information  against  a  witness 
is  largely  rumor,  Mr.  Jenkins  said,  the  witness 
should  be  questioned  in  closed  session  so  he 
would  not  be  "stigmatized"  if  innocent. 

But  in  the  case  of  a  witness  who  refuses  to 
testify  before  microphones  and  cameras,  he 
should  be  cited  for  contempt,  Mr.  Jenkins  said. 


arguments,  but  we  feel  that  the  balance  favors 
the  former  group.  Hearings  (except  for  execu- 
tive sessions)  should  be  open  so  that  they  do 
not  smack  of  the  star  chamber,  but  it  does 
not  follow  that  they  should  be  made  a  stellar 
attraction  for  the  edification  of  the  millions." 

The  subject  of  "courtroom  publicity  and 
amendments  to  Canon  35  [dealing  with  the 
publicizing  of  courtroom  proceedings]"  also  will 
come  up  before  ABA's  section  of  judicial 
administration,  with  Judge  Justin  Miller,  former 
NARTB  president  and  board  chairman,  slated 
to  participate  in  a  panel  discussion.  Other  par- 
ticipants are  to  be  announced.  The  session  will 
be  held  today  (Monday)  at  2  p.m. 

Neville  Miller,  chairman  of  ABA's  standing 
committee  on  communications  and  member  of 
the  Washington  law  firm  of  Miller  &  Schroeder, 
will  report  on  FCC  actions  the  past  year,  in- 
cluding a  review  of  color  tv,  am  and  fm  broad- 
casting development,  and  certain  legislation 
enacted,  as  well  as  decisions  on  appeals  from 
Commission  actions. 

Gambling  Bill  Dies 
On  Senate  Calendar 

OBJECTIONS  last  week  to  the  amended  Senate 
bill  to  prohibit  transmission  of  gambling  infor- 
mation via  communications  facilities  apparently 
left  it  to  die  on  the  Senate  calendar. 

The  bill,  which  in  its  original  form  had  met 
strenuous  opposition  from  broadcasters  on 
grounds  its  provisions  were  discriminatory,  was 
passed  over  Wednesday  on  the  Senate  floor. 

Chief  objectors  to  the  amended  bill,  it  was 
understood,  were  Sens.  John  Sherman  Cooper 
(R-Ky.),  John  M.  Butler  and  J.  Glenn  Beall 
(both  R-Md.)  and  Pat  McCarran  (D-Nev.). 
All  come  from  states  where  betting  on  horse 
races  is  legal.  At  least  two  other  senators 
objected. 

The  amended  version  (S  3542)  of  the  bill 
removed  passages  which  the  broadcasting  in- 
dustry and  the  FCC  had  felt  were  objection- 
able, and  was  the  result  of  conferences  which 
included  the  Justice  Dept.,  FCC,  NARTB, 
Western  Union  and  telephone  companies. 

The  orginal  bill,  authored  as  was  the 
amendment  by  Sen.  John  W.  Bricker  (R-Ohio) 
and  sponsored  by  the  Justice  Dept.,  would  have 
required  that:  (1)  broadcasters  and  others 
handling  news  on  horse  and  dog  racing  prove 
the  information  is  not  being  used  to  circum- 
vent the  measure  (aimed  at  preventing  a  repe- 
tition of  a  nationwide  betting  syndicate),  (2) 
only  one  race  broadcast  be  made  each  day — 
with  a  time  lapse  of  one  hour  after  the  event 
(which  broadcasters  felt  discriminated  against 
radio  and  tv  in  favor  of  newspapers)  and  (3) 
FCC  file  tariffs  to  implement  and  enforce  the 
bill's  provisions. 


SDX  Report  Attacks 
Hill's  Closed  Sessions 


A  COMMITTEE  of  Sigma  Delta  Chi,  profes- 
sional journalistic  fraternity,  has  issued  a 
26-page  report  attacking  the  general  practice 
of  secret  executive  sessions  of  Congressional 
committees  and  signified  it  will  continue  its 
fight  against-  that  part  of  the  1946  Legislative 
Reorganization  Act. 

The  committee,  headed  by  V.  M.  New- 
ton Jr.,  managing  editor  of  the  Tampa  Tribune 
and  designed  to  advance  the  fight  for  freedom 
of  information,  urged  Senators  to  "take  direct 
action  to  eliminate  it  from  Congress."  It 
questioned  particularly  those  meetings  in  which 
national  security  was  not  involved.  Some  44% 
of  over  3,100  meetings  last  year  were  held 
in  secret,  Mr.  Newton  noted. 

According  to  Mr.  Newton's  report,  based 
on  letters  to  Congress  in  March,  25  senators 
declared  they  favored  open  meetings  unless  se- 
curity is  involved.  Thirteen  others  reported 
they  approve  open  meetings  with  certain  res- 
ervations, while  1 1  went  on  record  for  secret 
executive  meetings.  Sixty  -  six  Senators  re- 
sponded to  the  question. 

Following  is  the  breakdown  as  compiled  in 
the  SDX  report,  leading  off  with  Senators  who 
favored  open  sessions  save  where  national  se- 
curity is  involved: 


John  Sparkman,  Ala.;  Lister  Hill,  Ala.;  J.  W. 
Fulbright,  Ark.:  J.  Allen  Frear  Jr.,  Del.;  Henry 
C.  Dworshak,  Idaho:  William  E.  Jenner,  Ind.; 
John  F.  Kennedy,  Mass.;  Hubert  H.  Humphrey, 
Minn.;  Edward  J.  Thye,  Minn.;  Stuart  Syming- 
ton, Mo.;  James  E.  Murray.  Mont.;  Mike  Mans- 
field, Mont.;  George  W.  Malone,  Nev.;  Styles 
Bridges,  N.  H.;  H.  Alexander  Smith.  N.  J.;  Clin- 
ton P.  Anderson,  N.  M.;  Herbert  H.  Lehman, 
N.  Y.;  William  Langer.  N.  D.;  Wayne  Morse,  Ore.: 
Price  Daniel,  Tex.;  Estes  Kefauver,  Tenn.;  Henry 
M.  Jackson,  Wash.;  Warren  G.  Magnuson,  Wash.; 
Matthew  M.  Neely,  W.  Va.;  Lester  C.  Hunt,  Wyo. 
(deceased) . 

Senators  favoring  open  committee  meetings 

"but  with  certain  reservations": 

Spessard  L.  Holland,  Fla.;  Herman  Welker, 
Idaho;  Everett  M.  Dirksen,  111.;  Guy  M.  Gillette, 
Iowa;  Allen  J.  Ellender,  La.;  Russell  B.  Long, 
La.;  Frederick  G.  Payne,  Me.;  Margaret  Chase 
Smith,  Me.;  J.  Glenn  Beall.  Md.;  Robert  G. 
Hendrickson,  N.  J.;  Harry  F.  Byrd,  Va.;  Thomas 
A.  Burke,  Ohio;  Homer  Ferguson,  Mich. 

Senators  who  indicated  in  their  letters  "an 
open-minded  attitude  toward  seeking  a  reason- 
able solution  to  the  problem": 

William  F.  Knowland,  Calif.;  Prescott  Bush, 
Conn.;  George  Smathers,  Fla.;  Francis  Case,  S.  D.; 
Lyndon  B.  Johnson,  Tex.;  Harley  M.  Kilgore, 
W.  Va.;  Alexander  Wiley,  Wis. 

Senators  "who  replied  to  your  Committee's 

letter  but  who  ducked  the  issue": 

John  J.  Williams,  Del.;  Homer  E.  Capehart, 
Ind.;  John  Sherman  Cooper,  Ky.;  Karl  E.  Mundt, 
S.  D.;  Frank  A.  Barrett,  Wyo.;  Leverett  Salton- 
stall,  Mass.;  Edward  Martin,  Fa.;  Milton  R. 
Young,  N.  D. 

Senators  who  wrote  "that  they  favored  secret 

executive  session  of  committees": 

Barry  Goldwater,  Ariz.;  Carl  Hayden,  Ariz.; 
Eugene  D.  Millikin,  Colo.;  Walter  F.  George,  Ga.; 
Paul  H.  Douglas,  111.;  Irving  M.  Ives,  N.  Y.;  Clyde 
R.  Hoey.  N.  C.  (deceased);  Wallace  F.  Bennett, 
Utah;  Ralph  E.  Flanders,  Vt.;  George  D.  Aiken, 
Vt.;  A.  Willis  Robertson,  Va. 

Senators  "who  did  not  reply  to  your  Com- 
mittee's original  and  reminder  letters": 

John  L.  McClellan,  Ark.;  Thomas  H.  Kuchel, 
Calif.;  Edwin  C.  Johnson,  Colo.;  Richard  B.  Rus- 
sell, Ga.:  Bourke  B.  Hickenlooper,  Iowa;  Andrew 
F.  Schoeppel,  Kan.;  Frank  Carlson,  Kan.;  Earle 
C.  Clements,  Ky.;  John  Marshall  Butler,  Md.; 
John  C.  Stennis,  Miss.;  Charles  E.  Potter,  Mich.; 
James  O.  Eastland,  Miss.;  Thomas  B.  Hennings 
Jr.,  Mo.;  Hugh  Butler,  Neb.;  Pat  McCarran,  Nev.: 
Robert  W.  Upton,  N.  H.;  Dennis  Chavez,  N.  M.; 
John  W.  Bricker,  Ohio;  Robert  S.  Kerr,  Okla.: 
A.  S.  Mike  Monroney,  Okla.;  Guy  Cordon,  Ore.; 
James  H.  Duff,  Pa.;  Theodore  F.  Green,  R.  I.; 
John  O.  Pastore,  R.  I.;  Burnett  R.  Maybank,  S.  C; 
Olin  D.  Johnston,  S.  C;  Albert  Gore,  Tenn.; 
Arthur  V.  Watkins,  Utah;  Joseph  R.  McCarthy, 
Wis.;  William  A.  Purtell,  Conn. 


LAWYERS  RENEW  ANTI-BROADCAST  STAND 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  49 


LAMB  COUNSEL  HITS  FCC  'RESUME' 
OF  CHARGES  BEFORE  BRICKER,  HYDE 

J.  Howard  McGrath  contends  the  Broadcast  Bureau's  detailed  al- 
legations are  not  a  proper  bill  of  particulars  as  urged  by  the 
Senate  Commerce  Committee  and  attacks  public  disclosure.  Sen. 
Kefauver,  confident  of  Mr.  Lamb's  loyalty,  criticizes  FCC's  'blank 
charge'  proceeding  in  National  Press  Club  talk. 


COUNSEL  for  broadcaster-publisher  Edward 
Lamb  complained  last  week  to  the  Senate  In- 
terstate &  Foreign  Commerce  Committee  and 
FCC  Chairman  Rosel  H.  Hyde  that  the  Com- 
mission's "resume  of  allegations"  in  the  WICU 
(TV)  Erie,  Pa.,  license  renewal  case  does  not 
constitute  a  proper  bill  of  particulars  and  its 
public  disclosure  was  unfair  and  damaging. 

The  renewal  bid  of  Mr.  Lamb's  WICU  goes 
to  hearing  Sept.  15  before  Examiner  Herbert 
Sharfman  on  issues  alleging  Mr.  Lamb  has  lied 
to  the  Commission  about  previous  communist 
associations,  which  ties  he  continues  to  deny. 
The  resume  was  issued  a  fortnight  ago  by  the 
FCC  Broadcast  Bureau.  It  purports  to  cite  in- 
stances of  Mr.  Lamb's  ties  with  the  communist 
groups  [B*T,  Aug.  9]. 

Issuance  of  the  resume  was  ordered  by  the 
Commission  after  it  received  a  letter  from 
Chairman  lohn  W.  Bricker  (R-Ohio)  of  the 
Senate  Commerce  Committee  urging  FCC  to 
provide  Mr.  Lamb  a  bill  of  particulars.  Mr. 
Lamb  appeared  before  the  Senate  committee 
to  protest  confirmation  of  Comr.  lohn  C.  Doer- 
fer  to  a  new  term  on  FCC.  Mr.  Lamb  testified 
Comr.  Doerfer  was  the  "key"  to  his  troubles 
with  the  Commission  but  the  attack  was  denied 
by  Comr.  Doerfer  who  subsequently  was  unan- 
imously confirmed  [B»T,  luly  5,  lune  28]. 

Mr.  Lamb's  counsel,  J.  Howard  McGrath, 
former  U.  S.  Attorney  General,  on  Wednesday 
addressed  Sen.  Bricker  and  other  members  of 
the  committee,  "I  am  writing  you  this  because 
I  do  not  believe  that  a  Committee  of  the  United 
States  Senate  will  tolerate  this  open  defiance  of 
the  rules  of  fair  play  by  the  members  of  an 
administrative  agency,  which  in  reality  is  only 
an  arm  of  the  Congress.  I  trust  that  you  and 
your  Committee  will  give  this  matter  your 
close  attention." 

Recalls  Earlier  Letter 

In  both  his  letters  to  Sen.  Bricker  and  Chair- 
man Hyde,  Mr.  McGrath  recalled  that  the 
earlier  Bricker  letter  to  FCC  advised  the  Com- 
mission to  supply  "names,  dates  and  places"  in 
a  "bill  of  particulars"  on  its  accusations.  Not 
to  do  so  violates  normal  judicial  procedure  and 
gives  FCC  the  unfair  benefit  of  surprise  at  the 
forthcoming  WICU  hearing,  Mr.  McGrath  said. 

Mr.  McGrath  protested  public  release  of  the 
resume  of  allegations  "contrary  to  our  under- 
standing that  it  was  to  be  furnished  us  without 
being  made  public." 

He  attacked  sending  of  copies  of  the  resume 
to  FCC's  unnamed  witnesses  against  Mr.  Lamb, 
which  he  said  he  was  advised  had  been  done. 
He  told  Sen.  Bricker:  "This,  in  my  opinion, 
borders  on  coercion  of  witnesses,  for  they  are 
thus  told  what  they  will  be  expected  to  sustain 
by  their  testimony." 

"In  addition,"  Mr.  McGrath  wrote  Sen. 
Bricker,  "I  should  point  out  that  although  the 
Commission  stated  in  an  earlier,  widely-pub- 
licized pleading  that  it  had  information  that 
Lamb  was  a  member  of  the  Communist  Party, 
no  mention  was  made  in  the  resume  of  any 
such  charge."  The  earlier  pleading  he  referred 
to  was  the  Commission's  pre-hearing  McFar- 
land  notice  in  the  WICU  case  [B«T,  March  15]. 

"Presumably  the  omission  of  the  charge  in 
the  resume  means  that  the  Commission,  after 


all  the  publicity,  now  admits  it  has  no  evidence 
that  Lamb  was  a  member  of  the  Communist 
Party,"    Mr.  McGrath  continued. 

Noting  the  resume  contained  "all  of  Mr. 
Lamb's  denials  of  Communist  Party  sympathy 
or  affiliation  made  subsequent  to  his  receipt  of 
the  charges,"  the  McGrath  letter  said  "there  is 
even  included  a  charge  that  he  made  false  rep- 
resentations" before  the  Bricker  committee. 

"This  clearly  has  no  relation  to  the  basic 


Mr.  Lamb  (I)  and  Sen.  Kefauver  ...  at 
Comr.  Doerfer's  nomination  hearing  be- 
fore Bricker  committee. 


charges  and  is  tantamount  to  an  assertion  by 
the  Commission  that  a  citizen  has  no  right  to 
make  denials  of  charges  against  him  or  to  ap- 
pear before  and  state  his  just  complaints  to  a 
Committee  of  the  Congress,"  Mr.  McGrath 
stated.  "The  action  of  the  Commission  in 
'heaping  on'  all  of  the  subsequent  denials  by 
Mr.  Lamb  is  obviously  a  belated  attempt  to  add 
substance  to  and  magnify  the  charges  which  it 
now  realizes  are  rather  tenuous." 

The  letter  to  Sen.  Bricker  continued: 

It  should  be  emphasized,  Senator,  that  the 
forthcoming  hearing  is  a  rather  unique  proceed- 
ing in  which  Mr.  Lamb  is,  illegally  I  believe,  put 
in  the  position  of  having  to  prove  a  negative, 
namely  that  he  is  not  and  never  has  been  a  Com- 
munist or  Communist  sympathizer.  The  only  way 
in  which  Lamb  can  defend  himself  is  to  deny  all 
such  charges  and  to  impeach  the  witnesses  who 
make  them. 


It  is  therefore  necessary  in  this  proceeding, 
more  so  than  in  any  other,  that  we  have  the 
names  of  proposed  witnesses  in  order  to  get  back- 
ground  information  concerning  them  so  that  we 
may  properly  cross-examine.  I  am  sure  you  are 
aware,  Senator,  that  one  of  the  reasons  for  the 
discovery  methods  contained  in  the  Federal  Rules 
of  Civil  Procedure  is  to  enable  the  parties  to  liti- 
gation in  Federal  courts  to  obtain  the  names  of 
witnesses  to  be  used  by  the  opposing  litigant.  I 
think  you  will  agree  with  me  that  a  party  cer- 
tainly should  be  in  as  good  a  position  before  a 
Federal  agency  as  he  is  in  a  Federal  court. 

On  Tuesday,  high  respect  for  Mr.  Lamb  was 
voiced  by  Sen.  Estes  Kefauver  (D-Tenn.)  during 
a  luncheon  talk  before  the  National  Press  Club 
of  Washington.  The  Senator,  who  has  defeated 
Rep.  Pat  Sutton  (D-Tenn.)  in  their  state  pri- 
mary, also  termed  FCC's  "blank  charge"  in- 
vestigation of  Mr.  Lamb  a  dangerous  precedent. 

Mr.  Lamb  and  Lacey  Reynolds,  Washington 
correspondent  for  his  Erie  Dispatch,  several 
weeks  ago  filed  damage  suits  totaling  $3  million 
against  Rep.  Sutton  and  several  Nashville  radio- 
tv  stations  as  the  result  of  the  Congressman's 
statements  on  a  talkathon  during  his  campaign 
against  Sen.  Kefauver  [B»T,  Aug.  2,  July  19]. 

Sen.  Kefauver  in  June  sat  in  on  the  Bricker 
committee  hearing  on  confirmation  of  Comr. 
Doerfer  at  which  Mr.  Lamb  testified  (see  pic- 
ture). He  later  sent  the  committee  a  statement 
for  the  record  expressing  his  "full  confidence" 
in  Mr.  Lamb's  loyalty  and  integrity. 

Where  Rep.  Sutton's  talkathon  remarks  went 
astray,  according  to  the  damage  suits  pending 
in  court  at  Nashville,  was  his  alleged  reference 
to  Sen.  Kefauver  as  the  "darling  of  the  left 
wingers"  who  returned  to  Washington  to  appear- 
in  behalf  of  Mr.  Lamb.  According  to  the  suits, 
Rep.  Sutton  labeled  Mr.  Lamb  a  "known  com- 
munist" and  noted  Mr.  Reynolds,  former  re- 
porter for  the  Nashville  Tennesseean,  was 
working  with  him  (Lamb). 

Characterizations  'Very  Serious' 
Mr.  Reynolds  told  B«T  late  last  week  both 
he  and  Mr.  Lamb  consider  the  characteriza- 
tions "very  serious"  and  said  concerning  the 
suits,  "We  are  going  to  carry  this  thing  through." 

Sen.  Kefauver,  during  the  question-and-an- 
swer  period  following  his  prepared  talk  at  the 
National  Press  Club  Tuesday,  was  asked, 
"Would  you  comment  on  the  attempt  by  your 
opponent  in  the  recent  Tennessee  election  to 
brand  you  as  a  communist  sympathizer  because 
of  your  friendship  and  association  with  the 
broadcaster  Edward  Lamb,  and  one  of  our 
colleagues,  Lacey  Reynolds?" 

"I  think  it  is  unfortunate  that  in  political 
campaigns  statements  like  that  are  made,"  Sen. 
Kefauver  replied  concerning  Rep.  Sutton's 
talkathon  characterizations  of  Messrs.  Lamb 
and  Reynolds.  "There  was  an  apology  in  a 
rather  mild  low  voice  a  little  bit  later  on,"  he 
added. 

"I  am  very  happy  to  say  that .  I  know  Mr. 
Lamb,"  Sen.  Kefauver  continued.  "Mr.  Lamb 
is  a  good  friend  of  mine.  I  think  he  is  a  fine 
American  and  I  have  no  question  about  his 
loyalty  whatsoever.  I  think  he  has  done  much 
for  the  section  where  he  lives  in  and  unless 
and  until — I  think  it  is  very  unlikely — he  is 
proven  guilty,  I  certainly  will  continue  to  have 
the  high  respect  for  him  that  I  have  at  this 
time." 

After  paying  tribute  to  Mr.  Reynolds  and  his 
journalistic  record.  Sen.  Kefauver  said: 

"I  think  that  while  I  am  talking  about  Mr. 
Lamb,  I  might  say  I  think  it  is  a  very  bad  and 
dangerous  precedent  that  is  indicated  by  the 
procedure  in  the  FCC  merely  charging  in  blank 
terms  that  somebody  has  been  associated  with 
communists  in  years  back  without  giving  them 
any  specification  or  any  names  or  anything 
that  they  can  defend. 

"It  seems  to  me  that  it's  almost  as  bad  to 
ruin  one's  business  as  it  is  to  blankly  charge 
one  of  personal  wrong  doing  without  specifi- 


Page  50    •    August  16,  1954 


Broadcasting   •  Telecasting 


Some 
things 
should  be 
small 


Take  the  price  of  talking  to  a 
prospect  to  move  goods  now. 
Smart  advertisers  using  broad- 
cast media  today  spend  the 
least-per-message-delivered  by 
buying  spot  radio,  on  key  sta- 
tions. Compared  with  any  other 
advertising,  the  cost  is  small 
indeed.  A  handful  of  good  sta- 
tions will  reach  almost  every- 
body. WJR  alone,  for  example, 
covers  some  10%  of  U.  S.  buy- 
ing power.  Ask  your  Henry  I. 
Christal  man. 


The  Great  Voice  of  the  Great  Lakes 


Detroit 

50,000  watts    CBS  Radio  Network 


WJR's  primary  coverage  area: 
15,000,000  customers 


mm 


August  16,  1954    •    Page  51 


EMSCO  engineered  towers 

Be  sure  your  proposed  TV  tower  is  designed 
specifically  to  meet  your  requirements.  Get  the 
features  you  want .  . .  with  an  Emsco  tower 
design  that  is  unconditionally  guaranteed. 

Emsco  "Towers  of  Strength"  meet  rigid 
RTMA  and  AISC  standards.  As  standard 
equipment  on  towers  in  excess  of  500',  tower 
and  antenna  top  are  equipped  with  built-in 
telephone  system  providing  ground  instruc- 
tions for  adjustment,  maintenance  and  repair 
of  electrical  equipment.  All  towers  are  hot 
dip  galvanized  reducing  maintenance  costs 
. . .  insuring  long  structural  life. 

For  guyed  or  self-supporting  towers  un- 
equalled for  safety  .  .  .  structural  rigidity  . .  . 
and  economy  . . .  specify  Emsco.  Prompt  de- 
livery is  assured. 


Typical  Emsco  guyed  TV  tower 
Galveston,  Texas 


TOWERS  OFfa  STR  ENGTH 


EMSCO  MANUFACTURING  COMPANY 

LOS  ANGELES.  CALIFORNIA 
Houston,  Texas  *  Garland.  Texas 


E-182 


GOVERNMENT- 


cation  or  without  any  chance  of  getting  an 
indictment  so  that  they  can  be  heard.  I  hope 
that  this  present  trend  as  indicated  by  what 
they  have  been  doing  to  Mr.  Lamb  in  the  FCC 
is  not  followed. 

"The  charges  made,  even  if  later  on  he  is 
completely  cleared,  which  I  am  sure  will  be  the 
result — in  the  meantime  he  has  been  done  a 
great  deal  of  damage  on  just  that  charge  with- 
out any  specification,  without  any  names  being 
given  and  I  think  that  the  procedure  followed 
there  is  a  very  bad  way  to  treat  an  American 
citizen. 

"I  hoped  it  would  be  reversed  in  line  with 
the  recommendations  of  the  Interstate  &  For- 
eign Commerce  Committee  of  the  U.  S.  Senate 
at  the  time  one  of  the  Commissioners  was  con- 
firmed recently,  and  I  certainly  hope  that  this 
kind  of  procedure  which  I  think  is  just  the 
opposite  from  everything  that  we  think  of  as 
fair  play  in  America,  will  not  be  further  fol- 
lowed by  the  FCC  or  by  any  other  govern- 
mental agency." 

Meanwhile,  FCC's  Broadcast  Bureau  chief, 
Curtis  Plummer.  petitioned  the  Commission 
last  week  for  "clarification"  of  its  hearing  order 
of  June  4  setting  forth  formal  issues  and  pro- 
cedure in  the  WICU  renewal  case.  Mr.  Plum- 
mer acknowledged  that  the  Broadcast  Bureau, 
according  to  the  order,  must  proceed  first  with 
presentation  of  its  evidence  against  Mr.  Lamb. 
But  he  questioned  whether  in  one  instance,  that 
pertaining  to  formal  Issue  No.  2,  Mr.  Lamb 
should  not  bear  the  burden  of  proof. 

Issue  No.  2  seeks  "to  obtain  full  information 
with  respect  to  the  allegations  made  by  Edward 
Lamb  et  al.  in  Paragraph  10  of  the  com- 
plaint filed  in  the  U.  S.  District  Court  for  the 
District  of  Columbia  in  Edward  Lamb  et  al.  vs. 
Rosel  H.  Hyde  et  al" 

Mr.  Lamb's  court  complaint,  which  sought 
to  halt  FCC's  probe  [B»T,  June  14,  May  17], 
charged: 

Only  after  issuance  of  the  so-called  "charges" 
by  the  defendants  [FCC]  did  said  defendants 
send  to  Toledo,  Ohio,  and  Erie,  Pa.,  at  least  three 
investigators  who  have  attempted  to  induce  citi- 
zens of  those  communities,  falsely  to  testify  that 
plaintiff  Lamb  was  in  fact  affiliated  or  associated 
with  the  Communist  Party;  and  in  this  connection 
they  have  offered  and  caused  to  be  offered  at 
least  one  bribe  for  such  false  testimony. 

(a)  Said  investigators  have  further  said  pub- 
licly, "We  are  going  to  get  Lamb  and  take  WICU 
away  from  him." 

(b)  They  have  unsuccessfully  solicited  false 
testimony  designed  to  impair  said  Lamb's  per- 
sonal reputation  and  integrity. 

The  Broadcast  Bureau  chief  asked  the  Com- 
mission to  clarify  its  June  4  order  to  require 
Mr.  Lamb  to  proceed  first  with  introduction 
of  evidence  on  the  bribery  charges. 

Mr.  Lamb,  before  Mr.  McGrath's  letters  to 
Sen.  Bricker  and  Chairman  Hyde,  expressed 
concern  over  public  release  of  the  Broadcast 
Bureau's  resume  of  allegations.  On  the  after- 
noon of  Aug.  6,  the  day  the  resume  was  dis- 
closed, Mr.  Lamb  wired  the  Commission: 

Wire  services  advise  FCC  so  called  bill  of  par- 
ticulars of  charges  by  unknown  persons  against 
me  were  turned  over  for  publication  by  Curtis 
Plummer  or  his  associates  before  being  given  to 
undersigned  or  counsel.  Can  I  be  advised  whether 
this  is  the  fact  and  whether  same  was  furnished 
with  knowledge  or  consent  of  members  of  FCC. 

In  a  "straight  wire  collect"  to  Mr.  Lamb  on 
Aug.  9,  FCC  Secretary  Mary  Jane  Morris  re- 
plied in  part: 

Your  information  is  incorrect.  Your  counsel, 
J.  Howard  McGrath,  was  furnished  with  four 
copies  of  the  chief  of  Broadcast  Bureau's  resume 
of  basic  allegations  at  approximately  4:50  p.m. 
Aug.  5,  1954.  He  was  advised  that  immediately 
thereafter  copies  would  be  filed  with  the  Secre- 
tary of  the  Commission.  The  copies  were  so 
filed  shortly  before  5  p.m.  Aug.  5,  1954.  The  filed 
documents  did  not  become  public  information 
until  approximately  11:20  a.m.  on  Aug.  6,  1954. 
You  are  further  advised  that  at  approximately 
10  a.m.  Aug.  6,  1954,  a  secretary  from  Mr.  Mc- 
Grath's office  telephoned  the  Commission  request- 
ing an  additional  12  copies  of  the  above  described 
document.  These  copies  were  promptly  furnished. 


Page  52    •    August  16,  1954 


Broadcasting 


Telecasting 


here's  a  king  size  market 


The  tobacco  industry  is  'king  size'  in  the  Prosperous  Piedmont. 
Planter  and  producer  combine  to  make  the  Piedmont  section  of  North 
Carolina  and  Virginia  the  world's  largest  producer  of  tobacco  and  tobacco 
products. 

Payrolls  are  'king  size'  too.  The  1,700,000  people  reached  by 
WFMY-TV  spend  two  billion  dollars  each  year.  They  make  up  a  lucra- 
tive agricultural-industrial  region  that  is  one  of  the  top  television  markets 
in  the  nation.  Only  WFMY-TV  reaches  this  entire  Prosperous  Piedmont. 

To  get  'king  size'  sales  in  this  'king  size'  market,  call  your  H-R-P 
man  today. 


Basic  Affiliate 


GREENSBORO, 

Represented  by 

Harrington,  Righter  &  Parsons,  Inc. 

New  York  —  Chicago  —  San  Francisco 


Broadcast  ing 


Telecasting 


August  16,  1954 


Page  53 


Dog  Days  at  FCC 

FCC  found  itself  on  a  quasi-vacation 
schedule  last  week,  holding  its  regular 
meeting  Thursday  instead  of  the  usual 
Wednesday,  with  Comr.  E.  M.  Webster 
as  acting  chairman.  Also  present  were 
Comrs.  John  C.  Doerfer,  Robert  E.  Lee 
and  Frieda  B.  Hennock,  who  have  no 
extended  holiday  plans  for  the  present. 

Comr.  George  E.  Sterling  has  returned 
to  Maine  on  vacation  while  Chairman 
Rosel  H.  Hyde  is  at  home  in  Idaho  until 
about  Sept.  1.  Comr.  Robert  T.  Bartley, 
along  with  Chief  Engineer  E.  W.  Allen 
Jr.  and  Field  Engineering  &  Monitoring 
Bureau  Chief  George  S.  Turner,  is  on 
an  official  Great  Lakes  ship  radio  inspec- 
tion tour. 

Comr.  Webster  leaves  today  (Monday) 
for  a  week's  trip  to  Los  Angeles  where 
he  will  moderate  a  vehicular  comunica- 
tions  panel  at  the  annual  West  Coast 
meeting  of  Institute  of  Radio  Engineers. 
Comr.  Doerfer  this  week  will  be  in  Chi- 
cago at  an  American  Bar  Assn.  meeting. 
Next  week  he  makes  talks  to  Georgia 
Assn.  of  Broadcasters,  meeting  Aug.  22- 
24  at  St.  Simons  Island,  Ga.,  and  West 
Virginia  Assn.  of  Broadcasters,  Aug.  27- 
28  at  The  Greenbrier,  White  Sulphur 
Springs,  W.  Va. 


Michigan  Congressman  Cites 
Work  of  RFE  and  VOA 

RADIO  Free  Europe  and  the  Voice  of  America 
have  been  praised  by  Rep.  Thaddeus  M. 
Machrowicz  (D-Mich.),  a  member  of  the  House 
Select  Committee  on  Communist  Aggression 
headed  by  Rep.  Charles  J.  Kersten  (R-Wis.). 

In  a  statement  introduced  into  the  Congres- 
sional Record,  Rep.  Machrowicz  said  he  had 
concluded  RFE  and  VOA  were  doing  a  good 
job  while  in  Munich,  Germany,  with  the  Ker- 
sten group,  which  he  said  heard  testimony 
favorable  to  both  from  witnesses  returned  from 
behind  the  Iron  Curtain.  Rep.  Machrowicz  said 
he  also  inspected  in  person  RFE's  facilities. 

Boyer,  Gilchrest  Named 
To  Savings  Bonds  Posts 

HAROLD  N.  BOYER,  former  assistant  to  the 
director  of  advertising  and  promotion,  U.  S. 
Savings  Bonds  Div.,  Treasury  Dept ,  has  been 
promoted  to  advertising  manager.  His  respon- 
sibilities include  radio  and  tv  promotion. 

Marjorie  Spriggs  Gilchrest  succeeds  Mr.  Boy- 
er as  assistant  to  Edmund  J.  Linehan,  division 


AAR.  BOYER  MRS.  GltCHREST 


director  of  advertising  and  promotion.  She 
joined  the  bond  radio  unit  in  1941  and  was 
chief  two  years.  After  a  post-war  public  re- 
lations stint,  she  rejoined  the  bond  division 
in  1951. 


TWO  STAY  REQUESTS 
DENIED  BY  COURT 

Court  appeals  against  the 
grants  of  ch.  12  to  Milwaukee 
and  ch.  8  at  Muskogee,  Okla., 
denied.  In  third  action  court 
denies  request  seeking  to  dis- 
miss CBS  application  for  ch. 
1 1  in  St.  Louis. 

REQUESTS  for  stay  orders  against  Milwaukee 
Area  Telecasting  Corp.  (ch.  12  Milwaukee) 
and  KTVX  (TV)  Muskogee,  Okla.  (ch.  8) 
were  turned  down  last  week  by  the  U.  S.  Court 
of  Appeals  in  Washington. 

The  court  also  denied  a  petition  calling  for 
the  dismissal  of  the  CBS-KMOX  St.  Louis 
application  for  St.  Louis  ch.  11. 

No  reasons  were  given  in  any  of  the  three 
rulings. 

Stay  in  the  Milwaukee  ch.  12  case  was  asked 
by  WCAN-TV  Milwaukee,  operating  on  ch. 
25  [B»T,  Aug.  9].  The  uhf  station  appealed 
from  an  FCC  refusal  to  accept  its  application 
to  change  from  ch.  25  to  ch.  12.  The  Com- 
mission refused  to  accept  the  application  on 
the  ground  that  it  was  filed  after  the  Milwau- 
kee ch.  12  hearing  had  begun.  Under  FCC 
rules,  no  new  application  may  be  filed  after 
30  days  before  a  hearing  commences. 

The  Milwaukee  Area  Telecasting  grant  came 
after  competing  applicants  WFOX  and  WEMP 
Milwaukee  and  Kolero  Telecasting  Co.  agreed 
to  merge  with  Milwaukee  Area. 

Concurrently  with  its  appeal  to  the  court 
for  a  stay  order,  WCAN-TV  lodged  a  Sec. 
309(c)  protest  with  the  FCC  against  the  grant. 
Last  week  the  Commission  denied  the  WCAN- 
TV  protest  on  the  ground  that  the  grant  was 
made  after  a  hearing. 

The  protest  rule  provides  that  objections 
can  be  made  only  to  grants  made  without  a 
hearing. 

Protest  Rule  Provision 

In  its  denial,  the  Commission  scored  the 
uhf  station's  activities  in  connection  with  the 
Milwaukee  ch.  6  and  ch.  12  cases  (WCAN-TV 
after  numerous  legal  moves  was  finally  admitted 
as  a  party  in  the  ch.  6  hearing  for  Whitefish 
Bay;  it  still  has  an  appeal  against  the  alloca- 
tion pending  before  the  appeals  court). 

The  FCC  said: 

".  .  .  we  agree  with  MATC's  [Milwaukee  Area 
Telecasting  Corp.]  contention  that  Midwest's 
[WCAN-TV]  action  here  is  part  of  a  'calculated 
campaign  to  prevent  the  establishment  of  any 
additional  television  service  in  Milwaukee.'  We 
wish  to  emphasize  that  the  Commission  fully  ap- 
preciates the  role  of  'private  attorneys-general,' 
that  is,  the  special  status  of  those  who,  because 
of  their  special  interest,  are  well  qualified  to 
bring  to  the  Commission's  or  the  court's  attention 
possible  contraventions  of  the  public  interest. 
Petitioner's  activities  here,  however — all  patently 
aimed  at  delay  and  utilizing  unsubstantial 
grounds — appear  to  us  to  fall  considerably  short 
of  the  proper  role  of  such  a  private  attorney- 
general.  .  .  ." 

Among  the  allegations  WCAN-TV  made  in 
its  protest  against  the  merged  Milwaukee  Area 
grant  was  that  possible  common  ownership  of 
10  tv  stations  was  involved.  It  also  questioned 
(1)  the  financial  ability  of  Milwaukee  Area 
to  build  the  proposed  ch.  12  station,  (2)  whether 
the  grantee  was  the  "real  party  in  interest"  in 
the  grant  and  (3)  the  propriety  of  the  $30,000 
payment  to  Kolero  Telecasting  Co. 

The  Commission  termed  these  charges  "un- 
convincing," "vague,"  and  "conjectural." 

In  the  Muskogee  case,  KCEB  (TV)  Tulsa 
sought  a  stay  of  the  FCC's  grant  to  Tulsa 
Broadcasting  Co.  (KTUL  Tulsa)  for  ch.  8  in 
Muskogee  [B*T,  Aug.  9].  It  claimed  that  the 
proposed  KTVX  (TV)  Muskogee  would  in  fact 


be  a  Tulsa  station  and  that  this  violated  the 
allocation  table.  Its  appeal  to  the  court  was 
from  an  FCC  denial  of  its  protest  on  the 
ground  that  the  Muskogee  grant  came  after 
a  hearing.  The  protest  provision  in  the 
Communications  Act  is  applicable  to  grants 
made  without  a  hearing.  Grant  to  Tulsa  Broad- 
casting Co.  came  after  competing  applicants 
Muskogee  Phoenix  and  Times-Democrat  and 
Ashley  L.  Robinson  withdrew  after  the  begin- 
ning of  the  hearing. 

KCEB,  which  operates  on  ch.  23,  claimed 
that  the  Tulsa  Broadcasting  Co.  was  promoting 
its  Muskogee  station  as  a  Tulsa  outlet  "witE 
no  conversions  necessary"  to  the  detriment  of 
uhf.  It  also  claimed  an  overconcentration  of 
control  in  that  John  T.  Griffin  and  family  own 
KTVX,  KATV  (TV)  Pine  Bluff,  Ark.,  KTUL 
Tulsa,  KOMA  Oklahoma  City,  KFPW  Fort 
Smith,  Ark.,  and  50%  of  KWTV  (TV)  Okla- 
homa City. 

St.  Louis  Amusement  Co.,  mainly  owned  by 
the  Fanchon  &  Marco  theatre  chain,  asked 
the  court  to  overrule  the  FCC  and  order  the 
Commission  to  dismiss  the  CBS  application 
for  St.  Louis'  ch.  11.  It  argued  that  CBS  was 
the  best  qualified  of  the  five  applicants,  but  it 
claimed  CBS  already  had  the  limit  of  five  tv 
stations  and  was  ineligible  for  any  more. 

The  Commission  refused  to  accept  this 
reasoning  and  the  court  appeal  followed.  The 
Commission  held  that  the  court  appeal  was 
premature,  since  the  hearing  was  still  under- 
way and  its  final  result  not  yet  decided.  The 
court  apparently  agreed  with  this  viewpoint. 

Rulings  were  made  by  Chief  Judge  Harold 
M.  Stephens,  Circuit  Judge  Henry  W.  Edgerton 
and  Third  Circuit  (Philadelphia)  Chief  Judge 
John  Biggs  Jr. 

In  the  Milwaukee  ch.  12  case,  Benedict  P. 
Cottone  reoresented  WCAN-TV,  J.  Smith  Hen- 
ley, the  FCC  and  Harry  Plotkin,  Milwaukee 
Area.  The  Muskogee  case  was  argued  by  Ar- 
thur Scheiner,  for  KCEB;  Stanley  Neustadt,  for 
the  FCC,  and  Frank  Roberson,  for  KTVX. 
Russell  Hardy  represented  St.  Louis  Amusement 
Co.  and  FCC  General  Counsel  Warren  Baker, 
the  FCC. 

Senate  Delinquency  Group 
Hits  at  Block  Programming 

BLOCK  PROGRAMMING  came  in  for  se- 
rious criticism  in  a  report  released  by  the 
Senate  Juvenile  Delinquency  Subcommittee  last 
fortnight. 

Sen.  Robert  C.  Hendrickson  (R-N.  J.)  said 
the  report  was  based  on  some  early  answers 
to  queries  sent  to  152  leading  radio-tv  editors  in 
the  nation. 

Although  most  of  the  writers  defended  the 
industry  and  opposed  any  regulatory  reforms, 
heavy  criticism  was  directed  at  the  system  of 
block  programming.  Some  editors  said  they 
had  "suspicions,"  but  no  evidence  that  horror 
stories  have  a  deleterious  effect  on  young 
minds. 

Sen.  Hendrickson  said  he  stressed  in  his 
letter  that  "hundreds"  of  American  parents 
have  protested  increasing  crime  and  violence 
on  tv,  believing  they  contribute  in  some  way 
to  juvenile  delinquency. 

Parents,  too,  got  their  share  of  criticism, 
one  editor  saying  parents  leave  their  children 
with  the  tv  set  as  "a  sort  of  electronic  baby 
sitter,"  with  no  guidance.  Editors  indicated 
that  while  tv  is  a  mass  medium  and  must  be 
so  programmed,  responsibility  should  be  shared 
between  industry  and  parents. 

Many  parents  also  set  a  poor  example  for 
children  by  watching  "phony  wrestling  matches 
and  morbid,  low-level  soap  operas,"  one  editor 
was  quoted  as  saying. 


Page  54    •    August  16,  1954 


Broadcasting    •  Telecasting 


Keep  it 

moving  with 

KMOX  Supermarketing 

The  key  to  success  for  any 
product  in  supermarkets  is  a 
combination  of  aggressive 
advertising  and  alert,  "heads-up' 
merchandising ...  a  combination 
that  keeps  products  jumping 
from  carton  to  shopping  cart  in 
a  constant,  fast-moving  flow. 

In  St.  Louis,  that  key  is 
KMOX  Supermarketing . . .  the 
most  effective  advertising- 
merchandising  parlay  available 
in  the  market.  This  double- 
barrelled  plan  combines  the 
flexibility  and  impact  of  selling 
with  St.  Louis'  most  listened-to 
station  (KMOX's  average 
audience  is  4S(/c  greater  than 
the  next  station's)  ...plus 
'heads-up"  merchandising  in  the 
area's  biggest  supermarkets. 
The  plan  includes  300  stores  of 
the  Kroger,  A&P  and  National 
Tea  chains ..  .responsible 
for  US  %  of  all  dollar 
food  volume  in  the  market! 

Call  us  for  the  complete  story 
of  KMOX  Supermarketing. 

Sources  on  request. 


St.  Louis  •  Represented  by  CBS  Radio  Spot  Sales 


KMOX 


ever 
hear 
about 
the 
test 
that 
made 

Flint 

famous? 


Flint's  famous  test  has  nothing  to  do  with  dials 
and  gauges  ...  or  with  coincidental  phone  calls. 
It's  simply  the  tough  test  of  nationwide  ac- 
ceptance that.  General  Motors  products  pass 
each  year  with  flying  colors.  It  means  that  each 
year  GM  sells  more  products  to  more  people. 
And  when  GM  does  that,  all  of  Flint  earns 
more  .  .  .  spends  more  .  .  .  because  Flint 
is  the  largest  GM  plant  city  in  the  world, 
with  a  payroll  to  match.  An  example?  First 
quarter  individual  earnings  this  year  were 
a  record  $94.98  .  .  .  21%  more  than  the 
previous  high  of  1951.*   It's  big  money  .  .  . 
in  a  big  (293,400)  market. 

Why  not  make  a  test  of  your  own 
in  Flint?  Let  Katz  show  you 
how  these  big  paydays  can  mean 
big  sales  when  you  use  WFDF. 

•Flint  C  of  C  figures,  1954 


to  sell  Flint .  .  .buy  Flint .  .  .  and  that  means  WFDF 


GOVERNMENT 


IT'S  ALL  QUIET 
ON  BRICKER  FRONT 

Although  there  is  wide  specu- 
lation in  the  radio-tv  industry, 
the  Ohio  Senator  has  nothing 
new  to  announce  on  his  uhf- 
network  probe  plans. 

WHILE  an  uneasy  industry  speculated  widely 
on  the  reasons  for  the  Senate  probe  of  net- 
works, uhf  and  other  aspects  of  television 
broadcasting  [B<»T,  Aug.  9],  key  principals  gave 
no  further  inkling  last  week  of  their  choice  of 
counsel  or  the  direction  which  the  investigation 
might  take. 

Sen.  John  W.  Bricker  (R-Ohio),  chairman  of 
the  Senate  Commerce  Committee  and  prime 
mover  for  the  investigation,  said  last  week  he 
had  nothing  to  announce.  The  Ohio  Republican 
said  that  he  had  been  too  busy  with  other 
matters  to  do  any  further  work  on  the  subject. 
Congress  has  been  racing  for  adjournment,  with 
the  possibility  it  will  finish  its  work  this  week. 

Probe  was  officially  announced  by  Sen. 
Bricker  two  weeks  ago  when  he  told  Commerce 
Committee  members  that  he  intended  having 
a  study  made  by  a  special  staff,  to  report  to 
the  committee  when  Congress  returns  in  Jan- 
uary. 

Post  of  majority  counsel  was  offered  to 
former  Ohio  Congressman  Robert  F.  Jones, 
now  with  the  Washington  radio-tv  law  firm 
of  Scharfield,  Jones  &  Baron.  Mr.  Jones  served 
as  an  FCC  Commissioner  from  1947  to  1952. 

Neither  Sen.  Bricker  nor  Mr.  Jones  would 
comment  on  the  matter. 

No  Word  From  Johnson 

Sen.  Edwin  C.  Johnson  (D-Colo.)  said  he  had 
nothing  to  report  yet  on  who  the  minority 
representative  might  be  on  the  three-man  special 
staff.  Earlier,  Sen.  Johnson  had  said  he  had 
someone  in  mind  for  the  position  but  that  he 
was  waiting  to  see  who  Sen.  Bricker  appointed. 

Third  man  on  the  probe  group  will  be 
Nicholas  Zaople,  committee  communications 
specialist,  who  will  act  as  coordinator. 

Best  information  is  that  the  special  staff  will 
begin  work  immediately  after  Labor  Day. 
Whether  full-scale  hearings  will  be  held,  or 
whether  the  probe  will  actually  be  a  "study" 
with  its  findings  submitted  to  the  full  Com- 
merce Committee  for  further  action  still  re- 
mains to  be  ascertained. 

Sen.  Bricker  warned  two  weeks  ago  that 
no  surmises  should  be  made  until  the  special 
staff  had  been  appointed  and  had  conferred  with 
him. 

Although  disputed  by  many  observers  on 
Capitol  Hill,  the  conviction  seems  to  be  grow- 
ing in  the  minds  of  industry  figures  that  there 
is  a  close  relationship  between  the  forthcoming 
Congressional  elections  and  the  Bricker  probe. 
It  is  felt  that  Republican  leaders  feel  they  are 
not  getting  a  fair  break  by  some  network 
commentators.  Involved  here,  it  is  understood, 
is  not  only  the  normal  GOP-Democratic  ri- 
valry, but  also  the  intramural  Republican  party 
struggle  between  the  Eisenhower  and  "Taft" 
wing. 

Some  observers  claim  that  Sen.  Bricker  also 
has  a  jaundiced  view  of  networks'  impartiality 
in  their  handling  of  his  Constitutional  amend- 
ment aimed  at  restricting  the  President's  treaty- 
making  power.  He  feels,  these  observers  be- 
lieve, that  the  networks  did  not  give  him  enough 
time  to  "sell"  his  bill  to  the  American  public. 


Page  56    •    August  16,  1954 


Broadcasting 


Telecasting 


YOUR  PROGRAM  COST 


KNOCKS  OFF  THREE 

WMTW,  transmitting  from  the 
top  of  Mt.  Washington,  covers 
most  of  the  three  states  of  Maine, 
New  Hampshire  and  Vermont. 
Over  445,000  U.  S.  families  live 
within  the  WMTW  primary  cov- 
erage area  .  .  .  224,572  TV  set9. 
RETMA  -  May  28. 


When  you  schedule  a  l/z  hour  program 

over  Mt.  Washington  TV,  you  can  save 

up  to  $250.00  a  week  —  more  than  enough 

to  buy  the  best  Vz  hour  syndicated  film 

program  available. 

Average  time  costs  are  54%  less  than  the 
combined  costs  of  the  three  TV  stations 
giving  next  best  coverage. 


PULLS  IN  MORE 

Covers  virtually  all  the  families 
local  TV  stations  do  and  reaches 
thousands  of  families  they  can- 
not reach  —  serves  a  one  and  a 
half  billion  dollar  market—  retail 
sale9  comparable  to  the  cities  of 
Richmond,  Omaha,  Akron,  and 
Syracuse  combined.  On  the  air 
in  August. 


John  H.  Norton,  Jr.,  Vice  Pres.  and  General  Manager 
REPRESENTED  NATIONALLY   BY  HARRINGTON,  RIGHTER  &   PARSONS,  Inc. 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  57 


WSIX-AM-TV  AMONG  FOUR  SALES  ASKED 

WSIX-AM-TV  Nashville  goes 

for  $800,000  to  two  local  men; 

Beaman  and  Baker  buy  half 

of    WLAC-TV    Old  Hickory 

(Nashville);  Formby  and  Smith 

buy  20%  of  KTXL-AM-TV  San 

Angelo;  Michiana  buys  WHOT. 

TRANSFER  applications  filed  last  week  for 
FCC  approval  included  WSIX-AM-TV  Nash- 
ville, WLAC-TV  Old  Hickory  (Nashville), 
Tenn.,  KTXL-AM-TV  San  Angelo,  Tex.,  and 
WHOT  South  Bend,  Ind. 

•  Two-thirds  interest  in  WSIX-AM-TV  was 
sold  to  two  local  Nashville  business  men  for 


,000.  New  owners,  with  one-third  interest 
each,  are  Robert  Stanford,  lumber  and  business 
supplies  merchant,  and  W.  H.  Chriswell,  real 
estate  broker.  Louis  R.  Draughon,  present 
owner  and  general  manager,  retains  one-third 
interest  and  continues  as  general  manager  of 
the  stations  [B«T,  July  12]. 

Consideration  is  to  be  in  the  form  of  $500,- 
000  cash  and  $300,000  in  debentures. 

WSIX-AM  balance  sheet  as  of  June  1  filed 
with  the  application  reported  its  fixed  assets 
at  $202,014  and  total  assets  at  $441,373.  Work- 
ing capital  was  listed  as  $253,592.  Profit  for 
Jan. -May,  1954  was  reported  as  $13,071. 

WSIX-TV  balance  sheet  as  of  June  1  reported 
its  fixed  assets  at  $354,973  and  its  total  assets 


mm 


KFYR-tv  is  now  transmitting  to  an  even 
greater  portion  of  the  heart  of  the  rich 
Midwest  market  with  100,000  watts, 
maximum  power.  A  100  mile  signal 
radius  with  a  coverage  area  of  38,500 
square  miles.  Let  KFYR-tv  (call  letters 
familiar  from  over  30  years  of  outstand- 
ing radio  programming)  show  you  how 
to  increase  the  power  of  your  $ale» 
message  to  this  booming  Midwest 
market. 


V 


■tv 

CHANNEL 

BISMARCK,  NO.  DAK. 


•  Represented  by  JOHN  BLAIR 


:  ...  ;  . 


Page  58    •    August  16,  1954 


at  $55,339.  Working  capital  was  listed  as 
$140,758.  Profit  for  the  January- June  period 
was  reported  as  $224,623. 

•  One-half  interest  in  ch.  5  WLAC-TV  was 
transferred  to  A.  G.  Beaman  and  T.  B.  Baker 
Jr.  Purpose  of  the  sale  is  to  effectuate  the 
merger  of  agreement  for  the  ch.  5  facility, 
whereby  Messrs.  Beaman  and  Baker  withdrew 
the  competitive  bid  of  their  then  owned  WKDA 
Nashville  in  exchange  for  the  option  to  buy 
the  50%  interest  [B*T,  Aug.  10,  1953]. 

Messrs.  Beaman  and  Baker  since  have  sold 
WKDA  to  John  W.  Kluge  and  associates  for 
$312,500  [B«T,  May  3,  10]. 

•  At  San  Angelo,  20%  interest  in  KTXL- 
AM-TV  was  sold  for  about  $26,800  to  Marshall 
Formby  and  Lowell  Smith.  Purpose  of  the 
sale  is  to  obtain  operating  capital.  Mr. 
Formby  is  owner  of  KPAN  Hereford,  40% 
owner  of  KFLD  Floydada,  two-thirds  owner  of 
KSML  Seminole  and  one-third  owner  of  KTUE 
Tulia,  all  in  Texas.  Mr.  Smith  is  a  rancher 
and  banker. 

•  WHOT  South  Bend  was  sold  by  Universal 
Broadcasting  Co.  to  Michiana  Telecasting  Corp. 
for  $140,000.  Michiana  is  owned  by  Notre 
Dame  U.  WHOT  and  Michiana  were  in  com- 
petitive hearing  for  a  new  tv  station  on  ch.  46 
at  Notre  Dame,  Ind.  Michiana  was  favored 
in  an  initial  decision  for  the  ch.  46  facility 
after  introduction  into  the  record  of  the  sale 
agreement  [B«T,  July  26,  Aug.  2]. 

Universal  Broadcasting  is  operator  of  WISH- 
AM-TV  Indianapolis,  WANE  Ft.  Wayne  and 
WHBU  Anderson,  all  in  Indiana. 

FCC  Approves  Sales 
Of  Seven  Properties 

TRANSFERS  receiving  FCC  approval  late 
last  week  included  KCRI-AM-TV  Cedar  Rap- 
ids, Iowa,  WGUY-AM-FM  Bangor,  Me., 
WPGH  Pittsburgh,  KCOK-KWG  (TV)  Tulare 
Calif.,  KVSP  and  KFYO-AM-TV  Lubbock, 
Tex.,  and  KGNC-AM-TV  Amarillo,  Tex. 

•  Full  ownership  of  KCRI-AM-TV  was  pur- 
chased for  $101,500  by  the  Cedar  Rapids 
Gazette,  former  30%  owner  of  the  stations. 
The  newspaper  buys  the  70%  stockholdings 
of  1 1  other  principals,  including  motion  pic- 
ture exhibitor  Myron  N.  Blank  and  Harrison 
E.  Spangler,  former  Republican  National  Com- 
mittee chairman  [B«T,  July  19]. 

•  WGUY-AM-FM  was  sold  by  Murray  Car- 
penter to  Sherwood  J.  Tarlow  for  $17,000 
plus  a  four-year  lease  at  $375  per  month.  Mr. 
Carpenter  will  retain  the  studio  building  and 
fm  transmitter  site,  both  needed  for  television. 
He  is  associated  with  WLBZ  Bangor  in  the 
ownership  of  ch.  2  WTWO  (TV)  at  Bangor. 
The  ch.  2  grant  was  conditioned  on  his  dis-  , 
posal  of  WGUY  [B«T,  June  21]. 

Mr.  Tarlow  is  owner  of  WHIL  Medford, 
Mass.,  and  is  applicant  for  new  am  stations 
in  three  Massachusetts  cities — Beverly,  New- 
buryport  and  Plymouth. 

•  WPGH  was  sold  by  Pittsburgh  Broadcast- 
ing Co.  to  John  Kluge  and  associates  for 
$37,000  and  assumption  of  notes  for  $10,933. 
Mr.  Kluge  is  associated  in  the  ownership  of 
WGAY  Silver  Spring,  Md.,  WLOF  Orlando, 
Fla.,  KXLW  St.  Louis,  WKDA  Nashville,  and 
Mid  Florida  Television  Co.,  applicant  for  ch. 
9  at  Orlando. 

•  KCOK-KWG  (TV)  was  sold  by  Sheldon 
Anderson  for  $175,000  and  assumption  of 
liabilities  not  to  exceed  $478,000.  The  pur- 
chasing group  consists  of  Cordell  W.  Fray,  tv 
and  motion  picture  producer;  Byron  J.  Wal- 
ters, Los  Angeles  municipal  court  judge,  and 
Milton  M.  Stewart,  in  the  building  industry. 

•  KVSP  Lubbock  was  sold  to  Gray  Frank- 

Broadcasting    •  Telecasting 


QUESTION: 


What  do  the  Kansas  City,  Omaha,  Syracuse  and  Phoenix 
markets  have  in  common? 


ANSWER 


They're  all  served  by  a  Meredith1'  Television  Station! 


Yes,  in  four  important  markets  there's  a  Meredith   Station  eager  to  serve  you! 

You  can  depend  on  a  Meredith1'  Station  for: 

I  U p -fo-f he- minute  equipment 

|  Top-notch  production  "know-how" 
H  Sales  results 


1 


MEREDITH  TELE 


1 


1 


KANSAS  CITY,  MO.  I  A  SYRACUSE,  N.  Y. 


PHOENIX,  ARIZ. 


OMAHA,  NEBR. 


KCMO-TV,  WHEN -TV  &  KPHO-TV  represented  by  The  Katz  Agency 


WOW-TV  represented  by  Blair-TV,  Inc. 

Successful 


n     ii       If  Successful  • 

Meredith  Television  Stations  Are  Affiliated  with     Dtll"!  llUIIllJj  and  1^^1111112,  Magazines 

and  Gardens 


3ROADCASTING 


Telecasting 


August  16,  1954    •    Page  59 


GOVERNMENT 


UHF'ERS  BRISTLE  AT  FCC'S  PROPOSAL 
FOR  UHF  SATELLITE,  'BUDGET'  OUTLETS 

Uhf  Tv  Assn.  says  it's  ready  to  'authorize  proceedings  before  the 
FCC  and  in  court,  if  required,'  while  Uhf  Tv  Industry  Coordinating 
Committee  officials  meet  in  Washington  to  discuss  'implications.' 


lin  Maples  and  R.  B.  McAlister  for  $80,000. 
Messrs.  Maples  and  McAlister  are  co-owners 
of  KGMC  Englewood,  Colo. 

•  Control  of  KFYO-AM-TV  Lubbock  and 
KGNC-AM-TV  Amarillo  was  transferred  from 
the  Globe  News  Publishing  Co.  to  a  group 
of  voting  trustees  comprising  Robert  P.  Snow- 
den,  Parker  F.  Prouty,  Jeanne  Kritzer,  John 
L.  McCarty  and  Grady  Camp. 

Campaign  Spending  Probers 

MEMBERSHIP  of  a  special  House  committee 
to  investigate  campaign  expenditures  of  Con- 
gressmen, including  amounts  contributed  for 
time  on  radio  and  television,  was  announced 
last  week. 

Chairman  will  be  Rep.  C.  W.  (Runt)  Bishop 
(R-I1L).  Other  members:  Reps.  Kenneth  B. 
Keating  (R-N.  Y.),  Howard  H.  Baker  (R- 
Tenn.),  Hale  Boggs  (D-La.)  and  Frank  M. 
Karsten  (D-Mo.).  Such  a  group  has  been 
named  by  the  House  on  election  years  for  the 
past  several  Congresses  and  this  time  was  au- 
thorized by  H  Res  439)  authored  by  Rep. 
Bishop  and  approved  by  the  House  last  month 
[B»T,  July  26]. 

Clipp  to  U.  S.  Chamber  Post 

ROGER  W.  CLIPP,  general  manager  of  WFIL- 
AM-TV  Philadelphia,  has  been  named  a  mem- 
ber of  the  Committee  on  Business  Statistics  of 
the  U.  S.  Chamber  of  Commerce.  The  com- 
mittee will  hold  its  first  meeting  in  Washington 
Sept.  16.  It  will  work  for  full  restoration  of 
regular  censuses  of  manufacturers,  minerals 
and  business,  and  ways  of  using  the  data. 


REACTION  came  quickly  last  week  from  uhf 
quarters  to  FCC's  new  plan  to  consider  on  a 
case-by-case  basis  applications  for  uhf  satellite 
and  "budget"  stations  whichawould  not  originate 
local  programs.    The  reaction:  opposition. 

The  board  of  directors  of  the  Uhf  Television 
Assn.,  one  of  two  uhf  industry  factions,  went 
so  far  as  to  "authorize  proceedings  before  the 
FCC  and  in  court,  if  required." 

Officials  of  the  other  uhf  group,  the  Uhf 
Television  Industry  Coofdinating  Committee, 
met  in  Washington  over  the  weekend  follow- 
ing FCC's  brief  notice  of  Aug.  5  and  reportedly 
were  concerned  over  the  "apparent  implications" 
of  also  allowing  uhf  satellites  to  vhf  stations. 

But  this  group's  leadership  has  adopted  a 
wait-and-see  policy  pending  further  conferences 
with  Commission  representatives  to  clarify  the 
new  order. 

In  brief,  FCC  announced  that  after  Sept.  1 
it  will  consider  applications  on  a  case-by-case 
basis  for  new  uhf  stations  which  will  not  be 
required  to  telecast  local  programs  [B»T,  Aug. 
9].  These  might  be  satellites  of  existing  uhf— 
or  vhf — stations  or  independent  "budget"  opera- 
tions. 

In  cases  where  the  new  outlets  are  satellite 
to  an  existing  station  and  located  in  adjacent 
communities,  FCC  said  it  would  waive  its 
duopoly  rule  if  good  cause  is  shown.  In  all 


other  respects,  the  new  stations  must  meet  FCC 
rules  and  standards.  These  include  the  multiple 
ownership  rule  and  various  technical  standards 
of  tv  coverage  and  power. 

FCC  indicated  the  whole  purpose  of  the 
plan  is  to  help  uhf  development  by  enabling 
uhf  stations  to  expand  their  coverage  with 
satellites  so  as  to  more  nearly  equal  vhf  cover- 
age. A  secondary  benefit  would  be  to  allow  vhf 
stations  to  fill  in  the  holes  in  their  areas  by 
using  uhf  satellites,  presumably  where  the  ex- 
pansion would  not  harm  existing  uhf. 

Another  purpose  is  to  facilitate  development 
of  some  form  of  uhf  tv  service  in  markets  which 
otherwise  could  not  support  a  station  for  some 
years  to  come. 

Comr.  Frieda  B.  Hennock,  however,  didn't 
,go  along  with  the  Commission  majority.  In  a 
dissent  as  long  as  the  majority  statement  was 
short,  Comr.  Hennock  held  the  plan  rings  the 
death  knell  for  uhf  since  it  allows  entrenched 
vhf  interests  to  "gobble  up"  uhf  facilities  and 
smother  uhf  competition  by  duplicating  top 
quality  network  shows.  Her  parallel:  the  his- 
tory of  fm. 

Uhf  Tv  Assn.,  headed  by  Lou  Poller,  oper- 
ator of  ch.  25  WCAN-TV  Milwaukee,  indi- 
cated particular  objection  to  the  provision 
of  the  Commission's  notice  on  waiver  of  the 
duopoly  rule,  Sec.  3.636(a)(1).  The  rule  for- 
bids common  ownership  of  tv  stations  which 
overlap  their  primary  coverage  areas. 

'Without  Prior  Notice' 

"This  action  of  the  Commission  was  taken 
without  prior  notice  or  opportunity  for  hear- 
ing as  a  mere  statement  of  policy  involving 
no  suggestion  of  rule-making  proceedinig,"  the 
UHFTA  statement  said.  "It  is  vitally  important 
to  tv  broadcast  operation  and  the  development 
of  a  nation-wide  competitive  television  broad- 
casting system  on  the  ultra  high  frequencies." 

UHFTA  continued,  "One  of  the  greatest  vir- 
tues of  the  uhf  band  sufficient  to  overcome 
the  embryonic  state  of  the  transmitters  and 
receivers  and  requirements  of  higher  power, 
is  the  large  number  of  available  adjacent 
frequencies.  We  told  Congress  [Senate  Com- 
merce Subcommittee  probe  of  uhf]  that  only 
in  the  uhf  band  were  there  enough  channels 
without  intermixture  to  supply  a  fully  com- 
petitive system  of  national  networks  and  local 
stations  throughout  the  country. 

"The  proposed  policy  strikes  this  solution' 
of  the  monopoly  question  in  its  vitals.  Under 
the  guise  of  the  authorization  of  new  uhf 
stations,  it  appears  that  the  Commission  now 
proposes  that  an  existing  metropolitan  station 
may  consume  from  one  to  four  or  more  uhf 
frequencies  in  one  or  more  market  areas 
to  offer  only  one  program  through  satellites. 

"There  is  no  limitation  stated  as  to  the 
nature  of  the  proposed  satellite  facilities  except 
that  they  would  be  on  a  different  frequency 
than  the  parent  station.  A  uhf  frequency 
would  be  consumed  with  a  1,000-w  satellite." 

Prepared  by  Washington  radio-tv  attorney 

William  A.  Roberts,  UHFTA  general  counsel. 

the  association's  statement  gave  the  following 

"possible  effects"  of  the  proposal: 

(1)  Key  uhf  frequencies  available  for  elimina- 
tion of  intermixture  will  be  consumed  without 
material  public  benefit.  (2)  Merchants  in  cities 
adjoining  metropolitan  centers  will  be  deprived 
of  economical  local  advertising  time  in  which 
to  develop  their  business.    (3)  Independent  uhf 


ANY 
MPH 


There's  no  speed  limit  when  you  place  your 
advertisement  in  BROADCASTING  •  TELECAST- 
ING. BROADCASTING  YEARBOOK,  or  TELECASTING 
YEARBOOK.    Use  any  or  all  three,  regularly,  to  zoom  your 
story  into  the  most  acute,  decision-making,  important  minds  in 
the  industry.   It  costs  so  little  to  make  the  greatest  profit- 
making,  prestige-making  dent  in  America's  greatest 
industries  through  America's  greatest  radio  &  tv 
publications.    We  know  that  and  can  back 
it  with  facts  that'll  leave  you  breathless. 


Page  60    •    August  16,  1954 


Broadcasting    •  Telecasting 


*■  ! 


,  1 


Taking  the  wheel  of  Hudson  Motor  Car  Co.'s  "Italia,"  N.  K.  VanDerzee,  V.P.  in  Charge  of  Sales,  explains: 

How  a  new  Hudson  avoids  traffic  problems! 


"Here  is  the  new  Italia— a  look  into  the  future  and  the  latest 
member  of  the  Hudson  family  which  includes  the  Hornet,  the 
Wasp,  and  the  Jet,"  says  N.  K.  VanDerzee. 

"But  new  design  naturally  creates  new  traffic  problems— in 
the  factory.  It's  a  big  job  to  prevent  parts  shortages  from  stall- 
ing assembly  lines.  Air  Express  is  a  tremendous  help. 

"As  our  Traffic  Department  puts  it:  One  phone  call,  and  it's 
a  load  off  our  minds.  Air  Express  delivers  in  a  matter  of  hours. 
This  dependable  speed  gives  us  the  safety  margin  we  need  to 
keep  production  rolling.  We  handle  about  2,500  lbs.  a  month 
by  Air  Express.  Naturally,  we're  thinking  about  speed.  But 


our  records  show  that  most  of  our  Air  Express  shipments  also 
cost  less  than  they  would  by  any  other  air  service ! 

"Add  to  this  the  country-wide  coverage  and  Air  Express' 
ability  to  pinpoint  shipments  in  transit,  and  you  have  some 
idea  of  why  our  Traffic  Department  turns  to  Air  Express  for 
our  most  urgent  traffic. 

"We  in  Sales  are  proud  of  our  reputation  for  on-time 
deliveries  of  new. cars.  In  large  part,  we  owe  that  reputation  to 
our  Traffic  Department— and  Air  Express." 

It  pays  to  express  yourself  clearly.  Say  Air  Express !  Division 
of  Railway  Express  Agency. 


/r  express 


GETS  TMEIRE  F/RST  via  U.S.  Scheduled  Airlines 


Telecasting 


August  16,  1954    «    Page  61 


GOVERNMENT 


Duck  Soup! 

Easy  to  make  sales  in  the  vast 

Intermountain  Market? 
You  bet!  It's  duck  soup  —  if  you 
advertise  on  KSL-TV.  This  area  station 
now  includes  in  its  primary  area  alone 
650  thousand  people,  who  annually 

spend  almost  a  billion  dollars. 
For  more  return  on  your  advertising 
money,  the  easy  way,  use  . . . 


SALT  LAKE  CITY 
Represented  by  CBS-TV  Spot  Sales 


Serving  39  counties  in  four  western  states 


stations  now  relatively  free  of  interference  will 
be  choked  by  major  network  outlets  extended 
through  so-called  satellites.  (4)  Uhf  independents 
lacking  strong  network  connections  and  national 
advertising  support  because  of  monopolistic  ar- 
rangements, cannot  afford  satellites  extending 
their  areas,  and  must  face  conversion  ^-"blems 
if  they  do.  (5)  Fringe  intermixture  will  be 
greatly  expanded. 

The  "threat"  to  independently  owned  uhf 

operation,  the  statement  continued,  may  be 

illustrated: 

WLBC-TV,  ch.  49  in  Muncie,  Ind.,  was  one 
uhf  independently  owned  station  which  ex- 
pressed its  satisfaction  with  present  conditions 
before  the  Senate  Subcommittee.  It  has  all 
network  availabilities,  but  lists  CBS  as  its  first 
network.  However,  within  approximately  100 
miles  is  WLWD  (TV)  on  ch.  2  in  Dayton,  Ohio, 
an  NBC  affiliate;  in  Columbus  we  have  WLWC 
(TV)  on  ch.  4,  an  NBC  affiliate  and  WTVN-TV, 
an  ABC  affiliate  on  ch.  6.  The  only  operating 
station  in  Toledo,  ch.  13  WSPD-TV,  is  a  Colum- 
bia affiliate.  In  Cincinnati,  ch.  5,  WLWT  (TV) 
is  an  NBC  affiliate  and  WCPO-TV  is  an  ABC 
affiliate.  Ch.  4,  WTTV  (TV)  in  Bloomington, 
Ind.,  has  all  networks  except  ABC,  and  is  pri- 
marily an  NBC  affiliate.  Under  the  proposed 
policy  any  of  these  stations  could  establish  a 
satellite  adjacent  to  Muncie  providing  the 
network  and  local  programming  only  of  the 
home  station.  Bloomington  in  turn  could  find 
itself  with  satellites  of  one  or  more  networks  in 
its  back  yard. 

UHFTA  asked  its  members  to  supply  en- 
gineering and  economic  data  for  presentation 
to  the  Commission  "to  support  revocation  of 
this  policy."  The  letter  to  members  also  pointed 
out  "Comr.  Hennock's  dissenting  opinion  con- 
tains further  suggestions  for  your  consideration. 
Since  the  proposed  policy  seems  to  encourage 
further  monopoly  such  as  was  sought  to  be 
discouraged  in  Sen.  John  Bricker's  bill  [see 
story  page  56],  it  will  be  appropriate  to  advise 
him  as  chairman  of  the  Senate  Interstate  & 
Foreign  Commerce  Committee  of  any  need 
which  exists  in  your  opinion  for  legislative 
action." 

Running  Fight  with  Nunn 

UHFTA  also  disclosed  new  developments 
in  its  fight  with  Gilmore  Nunn,  president  of 
WLAP  Lexington,  Ky.,  whom  it  charged  with 
running  local  newspaper  advertisements  against 
uhf.  WLAP  earlier  this  year  suspended  con- 
struction of  ch.  27  WLAP-TV  and  reported  its 
intention  to  seek  allocation  of  a  new  vhf  chan- 
nel there  [B»T,  Feb.  22]. 

In  a  memorandum  to  Mr.  Poller,  made 
public  by  Mr.  Roberts,  the  UHFTA  counsel 
said  FCC  has  refused  to  investigate  the  com- 
plaint. 

The  memo  related  that  in  March,  Russell 
Rowell,  Washington  counsel  for  then  applicant 
ch.  18  WLEX-TV  Lexington,  reported  Mr. 
Nunn  "had  placed  large  advertisements  in  news- 
papers in  the  area  advising  the  public  not  to 
waste  their  money  on  uhf  converters  and  re- 
ceivers. In  his  advertisement  it  vas  indicated 
that  WLAP  would  provide  vhf  service  later." 

According  to  the  memo,  "the  effect  of  the 
advertisement,  plus  other  activities,  was  to 
practically  preclude  conversion  of  uhf  sets  in 
the  area,  and  very  few  uhf  sets  were  sold." 
The  memo  continued  that  UHFTA  complained 
to  FCC  and  asked  for  investigation  while  Mr. 
Rowell  supplied  the  newspaper  clippings. 

UFHTA.  said  FCC  finally  answered  its  com- 
plaint. The  Commission  reply,  received  Mon- 
day was  quoted: 

"In  connection  with  our  general  consideration 
of  matters  affecting  uhf  television  we  have 
reviewed  your  letter  of  April  5,  1954.  and  the 
enclosures  concerning  the  American  Broadcast- 
ing Corp.,  Lexington,  Ky.,  licensee  of  Station 
WLAP  and  WLAP-TV.  You  complain  that  Amer- 
ican Broadcastii.g  Corp.  has  published  or  caused 
to  be  published  advertisements  and  releases  in 
newspapers  in  Lexington,  Ky.,  for  the  purpose 
of  discouraging  the  sale  of  uhf  television  receiv- 
ers to  the  public.   You  further  request  the  Corn- 


Page  62    •    August  16,  1954 


Broadcasting 


Telecasting 


KCBD 


RADIO  -  TELEVISION 


NBC 

LUBBOCK,  TEXAS 


ANNOUNCES  THE  APPOINTMENT  OF 


AS  THEIR  NATIONAL  REPRESENTATIVE 


BRYANT  RADIO  AND  TELEVISION,  INC 


Broadcasting    •  Telecasting 


August  16,  1954    *    Page  63 


GOVERNMENT 


mission  to  institute  an  investigation  of  the  prac- 
tices complained  of  and  to  issue  a  cease  and  de- 
sist order  enjoining  American  Broadcasting  Corp. 
from  any  of  the  acts  of  which  you  complain. 

The  Commission  has  carefully  considered  your 
letter  and  the  enclosures.  We  do  not  believe  that 
the  facts  before  us  warrant  an  investigation  by 
this  Commission  as  requested  in  your  letter." 

UHFTA  concluded:   "In  the  light  of  this 

attitude,  what  restraints  are  there  upon  unfair 

trade  action  to  the  detriment  of  the  use  of 

uhf?" 

The  officials  of  Uhf  Television  Industry  Co- 
ordinating Committee  who  met  in  Washington 
to  study  the  FCC  notice  were  Harold  H.  Thorns, 
chairman,  and  Fred  Weber,  vice  chairman. 
They  met  with  counsel  Benedict  P.  Cottone. 

Mr.  Thorns  is  operator  of  ch.  62  WISE-TV 
Asheville,  N.  C,  and  part  owner  of  ch.  57 
WCOG-TV  Greensboro,  N.  C.  Earlier  this 
week  his  WEAM  Arlington,  Va.,  petitioned 


FCC  to  dismiss  its  bid  for  ch.  20  at  Washing- 
ton, D.  C,  in  competition  with  WGMS  Wash- 
ington, citing  multiple  vhf  stations  operating 
there  (see  adjacent  story). 

Mr.  Weber  is  manager  of  suspended  ch.  46 
WFPG-TV  Atlantic  City,  which  is  asking  FCC 
to  allow  installation  of  a  directionalized  vhf 
station  there. 

Sugg  on  Weather  Committee 

P.  A.  SUGG,  executive  vice  president  and  man- 
ager of  WKY-AM-TV  Oklahoma  City,  has  been 
appointed  chairman  of  the  Advisory  Committee 
on  Weather  Services  to  the  Secretary  of  Com- 
merce. The  committee  will  study  weather  serv- 
ice now  being  made  available  to  the  general 
public  through  the  U.  S.  Weather  Bureau,  and 
make  recommendations  for  improved  service 
where  necessary. 


EXPECT  CH.  20  TO  WGMS 
AS  WEAM  DISMISSES  BED 

PROSPECT  of  an  initial  decision  which  would 
grant  ch.  20  to  WGMS  Washington  appeared 
near  last  week  as  suburban  WEAM  Arlington. 
Va.,  petitioned  FCC  to  dismiss  its  competitive 
bid  for  the  uhf  assignment.  Comparative  hear- 
ing is  pending  before  Examiner  H.  GifFord 
Irion. 

WEAM  explained  its  reasons  for  withdrawal 
as  follows: 

Petitioner  has  carefully  studied  the  uhf  tele- 
vision situation  and  has  concluded  that  the  pros- 
pects of  a  uhf  television  station  in  a  metropolitan 
area  with  four  established  vhf  services  are  so 
bleak  that  it  has  decided  not  to  proceed.  .  .  .  The 
recent  hearings  before  the  Communications  Sub- 
committee of  the  Senate  Committee  on  Interstate 
&  Foreign  Commerce,  conducted  by  Senator 
Potter,  have  revealed  that  wherever  uhf  must 
compete  with  vhf  for  listeners  and  programs,  the 
disparity  is  so  great  that  uhf  cannot  survive. 
Furthermore  it  appears  that  there  are  no  pros- 
pects of  obtaining  programs  of  sufficient  quality 
and  quantity  for  petitioner's  proposed  station. 

WEAM  is  owned  principally  by  Harold  H. 
Thorns,  chairman  of  the  Uhf  Television  In- 
dustry Co-ordinating  Committee  (see  story, 
page  62)  and  chief  owner  of  ch.  62  WISE-TV 
Asheville,  N.  C.  He  also  is  part  owner  of  ch. 
57  WCOG-TV  Greensboro,  N.  C. 

WOOK  Washington  holds  permit  for  ch.  50. 
Other  uhf  assignment  there  is  reserved  educa- 
tional ch.  26. 

Senate  Bill  Seeks  Ways 
To  Simplify  Agencies1  Rules 

A  BILL  passed  by  the  Senate  last  week  would 
put  into  action  machinery  to  simplify  and  make 
more  uniform  the  rules  of  practice  before  the 
various  federal  agencies. 

Passed  by  the  Senate  on  a  call  of  the  calen- 
dar, the  bill  calls  for  a  nine-man  commission 
to  formulate  general  rules  of  practice  and  pro- 
cedure for  administrative  agencies.  The  rules 
would  be  submitted  to  Congress  by  the  Attorney 
General  for  review. 

The  bill  (S  17)  now  goes  to  the  House. 

The  commission  would  include  the  chairman 
and  ranking  minority  member  of  the  Senate 
and  House  Judiciary  committees,  one  of  the 
assistant  attorneys  general,  the  head  of  an 
independent  agency  designated  by  the  Presi- 
dent, a  dean  of  a  law  school  and  a  practicing 
lawyer  versed  in  federal  administrative  law 
and  representative  of  the  legal  profession. 

The  rules  would  not  abridge,  enlarge  or 
modify  "substantive  powers  or  limitations  re- 
specting any  agency  nor  may  they  provide  or 
withdraw  authority  to  hold  hearings  or  to 
issue  compulsory  process."  They  would  not 
deal  with  qualifications  or  requirements  of  per- 
sons practicing  before  agencies. 

The  bill  calls  for  $25,000  for  the  commis- 
sion, which  would  collaborate  with  advisory 
groups  representing  government  agencies  and 
private  or  professional  interests. 

St.  Louis  Hearing  Delayed 

THE  HOTLY  litigated  St.  Louis  ch.  1 1  tv  con- 
test, scheduled  to  commence  testimony  toda\ 
(Monday)  before  FCC  Examiner  Thomas 
Donahue,  has  been  postponed  until  Friday  be- 
cause of  conflicts  among  counsel  with  othei 
proceedings.  Applicants  will  present  their  cases 
it  was  reported,  in  this  order:  St.  Louis  Tele 
cast  Inc.  (WEW),  St.  Louis  Amusement  Co. 
CBS  (KMOX),  220  Television  Inc.  and  Broad 
cast  House  Inc.  (ch.  36  KSTM-TV,  suspended^ 


Builds  Telecasts  that  Build  Sales 


1  cf.  WOC-TV  builds  sales  because  this  station  has 
ir  accumulated  5  years  "know-how"  in  pro- 
gramming for  viewers  of  the  Quint-Cities  area. 
From  October  31,  1949  until  "live"  network  became 
available  in  Davenport,  September  30,  1950,  WOC- 
TV  produced  most  of  its  own  programs.  This  11 
months  experience  is  paying  off  BIG  today  with 
the  station  producing  75  to  80  "live"  local  telecasts 
each  week — the  type  of  telecasts  that  have  SPON- 
SOR appeal  because  they  have  AUDIENCE  appeal. 
And  this  excellent  local  fare  is  augmented  with 
a  complete  booking  of  NBC-TV  programs. 

?nrf  WOC-TV  builds  sales  because  this  station, 
^  operating  on  Channel  6,  telecasts  with  MAX- 
IMUM power  (100,000  watts  video)  from  a  NEW 
625-foot  tower.  Its  "good  picture"  coverage  en- 
compasses 39  Iowa  and  Illinois  counties — 39  coun- 
ties that  have  tremendous  buying  power  and  the 
will  to  use  it.  ...  ^ 

Population    1,543,700 

Families    477,910 

TV  Homes — 3/1/54    264,811 

Effective  Buying  Income  $2,455,549,000 

Per  Capita    $1,590 

Per  Family    $5,565 

Retail  Sales   $1,859,761,009 

It's  "know-how"  and  "power"  that  does  it — the 
"know-how"  to  stimulate  the  buying  urge  of 
people  in  the  Quint-Cities  area — the  "power"  to 
take  this  "know-how"  into  the  TV  set-owner's 
home.  Let  WOC-TV  show  you  that  this  "know- 
how"  and  "power"  can  write  a  successful  sales 
story  for  your  product  or  services.  Your  nearest 
F  &  P  office  has  the  facts — or  write  us  direct. 

Col.  B.  J.  Palmer,  president   •    Ernest  C.  Sanders,  resident  manager 

BETTEN DORF  AND  DAVENPORT 
IN  IOWA 
ROCK  ISLAND.  MOLINE 
AND  EAST  MOLINE 
IN  ILLINOIS 

¥KS*&  The 

QUINT  CITIES 


WOC  TV  Channel  6 
Davenport,  Iowa 
Free  &  Peters,  Inc. 

Exclusive  Notional  Representative* 


Page  64    •    August  16,  1954 


Broadcasting    •  Telecasting 


BIG  REASONS 

'  u>t)if  you  should  iuu 
WNHC  IV  rteusf)9ven 


\ 


1 

i 


^  Population  -3,187,684         ^  Food  Sales  —  $1,076,130,000 

^  No.  of  Families —  940,989     ^  Family  Spendable  Income  —  $6,178 

^  Retail  Sales  — $4  billion        ^  Only  VHF  in  Connecticut 

^  ^       e  i  t  Set  Count  — 702,032 

V  Dru9  Sales -$11 2,863,000    }  (at  100,000  watts) 

REPRESENTED  BY  KATZ 


316,00° 


WATTS 


NEW  HAVEN,  CONNECTICUT 
NEW  ENGLAND'S   FIRST   COMPLETE    BROADCASTING  SERVICE 


Broadcasting   •  Telecasting 


August  16,  1954    •    Page  65 


Johnson's  Try  to  Restore 
Baseball  Rule  Falls  Short 

SEN.  Edwin  C.  Johnson's  bill  to  restore  base- 
ball's Rule  1  (d) — passed  over  by  the  Senate 
during  the  first  session  of  the  83rd  Congress 
last  year — met  the  same  fate  last  week  as 
a  hurrying  Senate  left  it  to  expire  on  the  books. 

During  a  whirlwind  session  last  Wednesday 
— when  the  Senate  acted  on  some  400  calendar 
measures — the  bill  (S  1396)  was  passed  over 
after  several  shouted  objections  from  the  floor. 
Among  the  objectors  was  Sen.  George  A. 
Smathers  (D-Fla.). 

The  Colorado  Democrat's  measure  would 
have  restored  baseball's  former  rule  prohibiting 
broadcasts  or  telecasts  of  major  or  minor 
league  games  within  a  radius  of  50  miles  of  a 
home  park.  Two  members  of  the  Upper  House, 


Sens.  Everett  Dirksen  (R-Ill.)  and  Russell  B. 
Long  (D-La.)  were  largely  instrumental  in  hav- 
ing the  bill  smothered  last  year  [B»T,  July  20, 
1953]. 

Sen.  Johnson  originally  had  expected  his  bill 
to  pass  with  little  trouble,  but  an  alerted  radio- 
tv  industry  and  the  NARTB  quickly  brought 
pressure  to  bear  against  it. 

Copyright  Bill  Passed  Over 

AMONG  BILLS  passed  over  by  the  Senate  on 
a  call  of  the  calendar  last  week  was  a  measure 
to  amend  U.  S.  copyright  laws  to  conform  to 
the  1952  Geneva  International  Copyright  Con- 
vention. It  had  been  approved  by  the  House 
the  week  before  [B*T,  Aug.  9]. 

It  would  protect  U.  S.  authors  from  pirating 
in  countries  signing  the  international  agreement 
and  specifies  an  international  copyright  symbol. 


COLLEGE 
THI2  FALL 

for  the 
Kansas  Farmer's  Daughter 


This  fall  thousands  of  Kansas  farmers'  daughters 
will  leave  for  college.  Sales-minded  executives  will 
heed  this  signal. 

The  needs,  wants  and  purchases  of  our  statewide 
farm  audience  are  the  same  as  those  of  the  city  family 
— with  one  big  exception.  The  Kansas  farmer's  in- 
come is  58%  above  the  national  level*. 

When  making  your  sales  plans,  remember  that 
WIBW  is  the  greatest  single  selling  force  among 
these  prosperous  families.  It's  the  station  that  has 
been  their  first  listening  choice  for  almost  a  third  of 
a  century. 


*Consumer  Markets  '54 


Ben  Ludy,  General  Manager 
WIBW,  WIBW-TV,  in  Topeka 
KCKN,  in  Kansas  City 


Goodbyes  to  Johnson 

THE  SENATE  Commerce  Committee 
gave  a  farewell  luncheon  to  Sen.  Edwin 
C.  Johnson  (D-Colo.)  last  Thursday  in 
the  committee  rooms  in  the  Capitol.  Sen. 
Johnson,  senior  Democrat  and  former 
chairman  of  the  committee,  is  retiring  in 
January  after  three  consecutive  terms  in 
the  Senate  to  run  for  the  governorship  of 
Colorado.  Sen.  Johnson  served  four 
terms  in  the  Colorado  House  of  Repre- 
sentatives, one  term  as  lieutenant  gov- 
ernor and  two  terms  as  governor  of  his 
state. 


MR.  GUY 


USIA  Appoints  Raymond  Guy 
To  Broadcast  Advisory  Unit 

RAYMOND  F.  GUY,  NBC  manager  of  radio 
and  allocations  engineering  since  1929,  has 
been  appointed  to  the  Broadcast  Advisory 
Committee,  Theodore  C.  Streibert,  director  of 
the  U.  S.  Informa- 
tion Agency,  said 
last  week. 

Broadcast  Advi- 
sory Committee,  of 
which  Judge  Justin 
Miller  is  chairman, 
functions  within  the 
framework  of  the 
U.  S.  Advisory  Com- 
mittee on  Informa- 
tion, and  advises 
USIA  on  interna- 
tional information 
activities  in  radio, 
television  and  related 
fields. 

The  appointment  of  Mr.  Guy,  a  veteran  of 
38  years  in  radio,  brings  BAC's  membership 
to  11. 

Said  to  have  had  the  longest  continuous  ex- 
perience of  any  broadcast  engineer  in  the 
world,  Mr.  Guy  started  as  a  ship's  radio 
operator  and  in  1916-17  was  radio  officer  and 
inspector  for  Marconi  Wireless  Telegraph  Co. 
In  1921  he  joined  WJZ  (now  WABC  New 
York).  From  1924-29  he  was  with  RCA's 
engineering  and  research  laboratories. 

He  is  chairman  of  NARTB's  Television 
Engineering  Advisory  Committee  and  vice  presi- 
dent of  Radio  Pioneers.  He  was  president  of 
IRE  in  1950-51.  He  belongs  to  Television 
Broadcasters  Assn.,  Veterans  Wireless  Opera- 
tors Assn.,  Society  of  Professional  Engineers 
and  Radio  Executives. 

FCC  Favors  WCBI  Changes 

WCBI  Columbus,  Miss.,  operated  by  Birney 
Imes  Jr.,  was  favored  in  an  FCC  initial  de- 
cision last  week  for  improved  facilities.  Ex- 
aminer Claire  W.  Hardy  proposed  to  grant  the 
station  a  change  from  250  w  on  1340  kc  to  1 
kw  day,  500  w  night  on  550  kc,  directional. 
WCBI  a  fortnight  ago  received  permit  for  a 
new  tv  station  there  on  ch.  4  [B*T.  Aug.  2]. 

AEC  Tour  Pre-Filming  Plan 

TELEVISION,  newsreel  and  still  photographers 
were  allowed  a  week  in  advance  to  film  their 
coverage  of  the  Atomic  Energy  Commission's 
unclassified  press  tour  of  its  National  Reactor 
Testing  Station  in  Idaho  Falls,  Idaho. 

The  press  tour  is  scheduled  Friday.  Pho- 
tographers shot  their  film  last  Thursday,  the 
AEC  said. 


Page  66    •    August  16,  1954 


Broadcasting    •  Telecasting 


77%  of  the  buying  power  of  Michigan,  almost  6  billion 
dollars  yearly,  lies  within  reach  of  the  "Golden  Triangle" 
formed  by  Detroit,  Jackson  and  Flint.  Cut  yourself  a  big 
slice  of  this  market.  It's  ready  to  serve!  Come  and  get  it! 
Look  at  these  figures  —  radios  in  nearly  100%  of  the 
homes  —  over  85%  of  the  automobiles. 

A  package  buy  of  these  three  strategically  located 
Michigan  stations  offers  you  maximum  coverage  at 
minimum  cost. 


REPRESENTED  BY 

HEADLEY  REED 


WKMH    WKHM  WKMF 


DEARBORN 

5000  Watts 

(1000  WATTS  -  NIGHTS) 


JACKSON 

1000  Watts 


FLINT 

1000  Watts 


Broadcasting   •  Telecasting 


August  16,  1954    •    Page  67 


GOVERNMENT 


WFPG-TV  ASKS  FCC 
DISCARD  TV  TABLE 


Making  It  Legal 

BILL  to  incorporate  the  Foundation  of 
the  Federal  Bar  Assn.  [B«T,  Aug.  9]  was 
passed  by  the  Senate  last  week  and  has 
gone  to  the  President  for  his  signature. 
Measure  (HR  9882)  was  drawn  by  an 
FBA  committee  headed  by  Justin  Miller, 
former  NARTB  chairman.  In  addition 
to  Mr.  Miller,  FCC  Comr.  John  C. 
Doerfer  also  is  an  incorporator.  The 
foundation  is  for  the  purpose  of  permit- 
ting the  FBA  to  own  its  own  building 
which  will  house  the  organization's  li- 
brary and  offices.  Mr.  Miller  is  a  past 
president  of  FBA. 


Atlantic  City's  ch.  46  station 
petitions  for  the  allocation  of 
ch.  8  there  while  recommend- 
ing discarding  of  tv  allocation 
table  and  consideration  of 
each  application  on  its  merits. 

ALL-OUT  recommendation  that  the  FCC  dis- 
card its  tv  table  of  allocations  and  act  on 
applications  on  a  case-by-case  basis  was  made 
Friday  by  WFPG-TV  Atlantic  City,  N.  J. 

Suggestion  was  made  in  a  formal  petition  to 
the  FCC  by  WFPG-TV,  which  ceased  operating 
on  ch.  46  last  May,  for  the  allocation  of  ch.  8 
to  Atlantic  City,  using  a  directional  antenna  to 
protect  WGAL-TV  Lancaster,  110  miles  away. 

WFPG-TV  admitted  that  there  will  be  some 
interference  to  WGAL-TV,  but  declared  that 
this  3,744  sq.  mi.  Grade  B  overlap  area  (with 
population  of  almost  one  million)  also  received 
signals  from  WDEL-TV  Wilmington,  Del. 
Both  tv  stations  are  owned  by  J.  F.  and  J.  Hale 
Steinman  and  are  NBC  affiliates. 

Petition  was  filed  for  WFPG-TV  by  former 
FCC  General  Counsel  Benedict  P.  Cottone 
and  former  FCC  Broadcast  Bureau  Rules  and 
Standards  Chief  Arthur  Scheiner.  Mr.  Scheiner 
played  a  major  part  in  writing  the  FCC's  1952 
Sixth  Report  and  Order  which  ended  the  four- 
year-long  freeze  and  established  the  nation- 
wide allocations  table. 

The  Atlantic  City  station's  petition  details 
the  criteria  used  by  the  Commission  to  deter- 
mine its  allocations  plan.  It  also  analyzes  the 
results  of  the  Commission  actions  in  follow- 
ing these  guideposts  and  says  they  have  not 
been  successful. 

For  instance,  it  points  out,  the  State  of 
New  Jersey,  which  ranks  eighth  in  population, 
has  only  14  tv  assignments,  of  which  only 
one  is  vhf  (WATV  [TV]  Newark,  N.  J.,  part 
of  the  New  York  metropolitan  area).  Six  of 
the  14  assignments  are  educational,  WFPG- 
TV  emphasizes. 

This  is  compared  to  Texas,  ranking  sixth 
in  population  with  183  tv  assignments,  of  which 
51  are  vhf,  and  Michigan,  seventh  in  popu- 
lation with  20  vhf. 

When  the  nationwide  allocation  breaks  down 


as  it  has  in  New  Jersey,  the  petition  says,  the 
Commission  should  consider  each  application 
on  its  own  merits  and  if  the  public  is  better 
served,  grant  it  without  regard  to  the  alloca- 
tion table  or  mileage  separations.  If  directional 
antennas  will  permit  equalization  of  facilities 
they  should  be  permitted,  the  petition  declares. 

In  answer  to  the  oft-repeated  protest  of  FCC 
officials  that  they  cannot  authorize  DAs  in 
tv  because  no  data  are  available,  the  WFPG- 
TV  petition  claims  that  until  tv  directional 
arrays  are  authorized,  there  can  be  no  data. 
It  estimates  that  a  tv  directional  antenna  sys- 
tem can  be  constructed  for  a  5  kw  transmitter 
for  about  $140,000.  It  also  calls  attention  to 
the  stations  using  directionals  in  am  today. 

The  Atlantic  City  station  asks  that  the  Com- 
mission change  its  rules  to  permit  the  use 
of  directional  antennas  provided  (1)  that  in- 
terference is  no  greater  than  permitted  under 
present  regulations,  and  (2)  if  interference  is 
greater  than  now  permitted,  the  Commission 
should  still  permit  its  use  where  it  results 
in  a  more  equitable  distribution  of  tv  facilities 
or  where  the  interference  does  not  diminish  the 
number  of  services  received  by  the  public. 

Under  present  regulations,  directional  anten- 
nas are  verboten  for  tv — except  where  a  slight 
modification  of  an  omnidirectional  pattern  is 
permitted  to  more  adequately  cover  an  irregular 
service  area 

During  the  hearing  on  uhf  before  Sen. 
Charles  E.  Potter  (R-Mich.)  and  his  Senate 
Commerce  subcommittee  on  communications 
a  number  of  witnesses  urged  that  the  FCC 
permit  the  use  of  directional  antennas  so  that 
additional  vhf  channels  could  be  used  in  some 
of  the  more  troublesome  intermixed  markets. 

Senate  Drops  Foreign  Bill 

THE  SENATE  bill  to  require  foreign  agents 
making  radio  or  tv  broadcasts  or  writing 
published  article  to  identify  themselves  and 
their  foreign  principals  [B«T,  Aug.  9],  was 
passed  over  by  the  Senate  last  week  on  a  call 
of  the  calendar. 

The  bill  (S  521),  introduced  by  Sen.  Everett 
M.  Dirksen  (R-Ill.).  was  passed  over  by  request 
of  Sen.  Robert  C.  Hendrickson  (R-N.  J.). 

Two  Fm  Applications  Filed 

APPLICATIONS  for  a  new  Class  B  fm  sta- 
tion at  Albuquerque,  N.  M.,  and  Atlanta,  Ga., 
were  filed  with  the  FCC  last  week.  CHE  Broad- 
casting Co.  filed  for  ch.  242  (96.3  mc)  with 
ERP  of  1.36  kw  at  Albuquerque.  The  Com- 
mission later  returned  this  application  as  it 
was  signed  by  the  engineer  after  being  notarized. 
The  Atlanta  bid  by  Glenkaren  Associates  Inc. 
is  for  ch.  225  (92.9  mc)  with  ERP  of  10.878 
kw. 


KFJZ  Bid  in  Clear 

INTENTION  of  Fort  Worth  Television 
Co.  to  withdraw  from  the  Fort  Worth 
ch.  11  tv  contest,  leaving  clear  the  bid 
of  Texas  State  Network's  KFJZ  there, 
was  reported  Thursday  in  the  local  Star- 
Telegram.  The  paper  quoted  Fort  Worth 
Television  principals  Raymond  O.  Shaffer 
and  associates  as  withdrawing  in  order 
to  expedite  additional  tv  service  there 
without  lengthy  litigation  and  "several 
years  delay." 

Gene  Cagle,  KFJZ  president,  was  re- 
ported pleased  with  the  decision  of  his 
competitor  and  estimated  "we  will  be 
on  the  air  by  early  next  summer.  Our 
plans  are  all  ready  to  go."  It  is  under- 
stood KFJZ  will  reimburse  Fort  Worth 
Television  for  expenses  incurred  to  date 
but  the  formal  agreement  is  not  being 
worked  out  until  this  week.  The  ch.  11 
hearing  is  scheduled  before  FCC  Exam- 
iner Annie  Neal  Huntting  Thursday. 


Broadcasting    •  Telecasting 


Yes,  sir... Mr.  Time  Buyer... $90,000,000  is  ready  NOW  for 
picking  in  the  Lower  Rio  Grande  Valley... dollars  that  are 
coming  from  this  year's  cotton  crop  NOW  being  harvested. 
Will  your  client  get  his  share  of  this  $90,000,000???  Few 
Time  Buyers  realize  this  rich  Lower  Rio  Grande  Valley  is 
the  nation's  63rd  market... and  the  fifth  market  in  Texas. 
Few  take  advantage  of  its  vast  potential.  The  378,000 
people  in  the  Valley  have  a  combined  effective  buying 
income  of  $350,000,000.  Farm  incomes  in  this  fertile 
valley  average  $12,500  a  year  per  farm  family,  and  last 
year  over  $284,080,000  was  spent  in  retail  sales.*  Start 
getting  your  share  of  the  nation's  63rd  market  today. 
Wire  Collect  for  Full  Details 

*  Sales  Management. 


CBS  AM  TV 

channel 

Rep.  by  John  E.  Pearson  Co. 


ROADCASTING     •  TELECASTING 


August  16,  1954    •  Page 


TRADE  ASSNS. 


.  .  in  RESULTS 

Advertisers  experience  proves  "REX's" 
ability  to  produce  sales  .  .  .  the  most 
accurate  measuring  stick  of  any  promo- 
tional effort. 


.  .  in  VIEWERSHIP 

WREX-TV  is  favored  by  viewers  in  the 
WREX-TV  "Grade  A"  area  by  better 
than  a  2  to  1  margin.  This  fact  has 
been  brought  out  in  an  extensive  view- 
ership  survey  just  recently  completed. 
This  dominant  leadership  results  In  a  far 
lower  cost-per-thousand  .  .  .  making 
WREX-TV  your  "best  buy". 

Serving  The  Rockford-Madison  Area 


WREX-TV 


ROCKFORD  -  ILLINOIS 

NETWORK  AFFILIATIONS  fll|J  »ABC 


NARTB  DISTRICT  MEETS  OPEN  SEPT.  9; 
TO  STRESS  UNITY,  SALES,  PROGRAMS 


The  17  meetings  will  emphasize  i 
than  formal  speeches,  with  guest 

NARTB  will  open  its  annual  district  meeting 
series  Sept.  9  with  a  board-specified  theme 
designed  to  solidify  industry  unity  and  to  im- 
prove selling  and  program  techniques. 

While  details  of  the  17  separate  meetings 
haven't  been  completed  by  district  directors 
and  NARTB  Washington  headquarters,  the 
general  pattern  has  been  developed.  Follow- 
ing board  instructions,  the  meetings  will  be 
long  on  informal  swapping  of  ideas  and  short 
on  formal  speeches. 

An  idea  tried  out  last  year — use  of  industry 
executives  from  outside  the  district  will  be 
used  on  a  broader  basis  in  the  autumn  series. 
Last  year  a  tv  station  manager  from  the  Tv 
Board  membership  appeared  at  each  meeting 
as  a  guest  television  speaker  and  panel  direc- 
tor. The  plan  was  well  received,  prompting 
the  board  to  direct  both  radio  and  tv  guest 
panelists  at  each  1954  district  meeting. 

The  result  will  be  radio  and  tv  roundtable 
sessions  at  which  delegates  can  kick  their  favor- 
ite topics  around — much  of  the  time  behind 
closed  doors.  The  plan  is  designed  to  draw 
participation  of  all  delegates,  with  both  radio 
and  tv  members  joining  the  discussions. 

At  the  opening  meeting  (Somerset  Hotel, 
Boston)  District  1  Director  Herbert  L.  Krueger, 
WTAG  Worcester,  Mass.,  will  have  E.  R. 
Vadeboncoeur,  WSYR  Syracuse,  as  radio  guest 
and  Clair  R.  McCollough,  Steinman  stations, 
as  television  guest.  Mr.  Vadeboncoeur  is  direc- 
tor of  the  neighboring  District  2.  Mr.  McCol- 
lough is  chairman  of  the  NARTB  Tv  Board. 

At  the  afternoon  session  of  the  first  day  Mr. 
Vadeboncoeur  is  to  discuss  some  of  the  prob- 
lems facing  radio  broadcasters,  bringing  them 
information  and  industry  developments  and 
techniques  and  then  participating  in  the  radio 
panel  discussion. 

John  F.  Meagher,  NARTB  radio  vice  presi- 
dent who  will  attend  all  17  meetings  under 
present  plans,  will  lead  what  has  been  described 
at  NARTB  as  "a  real  business  huddle."  Pro- 
gram framers  are  working  on  a  way  of  con- 
tinuing this  discussion  into  the  second  day, 
taking  the  first-day  discussion  and  drawing 
out  concrete  ideas  about  management  methods 
and  station-industry  problems. 

Director  Krueger  will  open  the  first  of  the 
meeting  series  Thursday  morning,  Sept.  9.  After 


nformal  swapping  of  ideas  rather 

panelists  at  each  session. 

naming  of  committees  and  other  routine  busi 
ness  matters,  the  meeting  will  go  at  once  int< 
operating  problems.  Ralph  W.  Hardy,  NARTI 
government  relations  vice  president,  will  bas> 
his  part  of  the  meeting  on  constructive  way 
of  running  a  station  and  in  addition  will  dis 
cuss  ways  of  meeting  destructive  criticism  am 
unwarranted  attacks  from  pressure  groups. 

Charles  H.  Tower,  NARTB  manager  o 
employe-employer  relations,  will  cover  statioi 
organization  problems  and  management  trends 
along  with  personnel  relations.  Mr.  Towe 
will  have  operating  data  based  on  a  nationwide 
survey  of  radio-tv  stations.  This  survey  i 
nearing  completion.  William  K.  Treynoi 
NARTB  station  relations  manager,  will  atteni 
the  meetings. 

NARTB  President  Harold  E.  Fellows  wil 
address  the  Boston  luncheon  on  opening  day 
although  in  some  districts  his  talk  will  be  hean 
at  a  dinner  meeting.  In  view  of  the  unprece 
dented  mass  of  government  problems  facinj 
the  industry  and  the  attacks  from  all  direc 
tions,  Mr.  Fellows  will  emphasize  the  specia 
need  at  this  time  for  a  solid  industry  front. 

The  unity  theme  will  deal  with  the  competi 
tive  problems  of  radio  and  tv  in  the  medi; 
field,  relating  them  to  their  common  dange 
if  they  go  separate  ways  and  fail  to  team  uj 
in  meeting  attacks  designed  to  split  the  elec 
tronic  media.  He  will  discuss  the  growth  o 
state  associations  and  their  contribution  t( 
industry  welfare  and  show  how  local,  stat 
regional  and  national  cooperation  can  head  o 
lies,  false  charges  and  prejudicial  governmen 
action. 

The  second  day's  agenda  hasn't  been  nailet 
down  but  it  likely  will  open  with  a  recapitula 
tion  of  the  opening  afternoon  discussion.  / 
feature  of  the  second  day  will  be  a  tv  round 
robin  discussion,  following  the  pattern  of  tht 
radio  session.  The  guest  tv  speaker  will  pre 
side  and  at  several  meetings  may  be  flankec 
by  NARTB  headquarters  tv  specialists.  The 
district  business  session  is  scheduled  at  noon 

Theme  of  the  tv  discussion  will  be  "How  tc 
Run  a  Profitable  Tv  Station."  After  Mr.  Mc 
Collough's  appearance  before  the  New  Englanc 
district,  the  role  will  be  taken  Sept.  14  ir 
District  2  (N.  Y.,  N.  J.)  by  Harold  Essex 
WSJS-TV  Winston-Salem,  N.  C,  for  mam 
years  an  NARTB  board  member.    The  Dis 


5.5  Billion  Impressions  Contributed 
By  Radio-Tv  in  Support  of  Ad  Council 


RADIO  and  television,  along  with  trans- 
portation advertising,  were  singled  out  in 
the  12th  Annual  Report  of  The  Advertising 
Council  as  the  media  that  had  broadened 
their  coverage  of  council  public  service  mes- 
sages during  the  year  ended  March  1,  1954. 

It  was  noted  in  the  report  released  last 
week  that  radio  had  stepped  up  its  coverage 
through  increased  distribution  and  use  of 
special  radio  station  kit  material.  Regular 
weekly  radio  support  was  given  to  17  top- 
priority  campaigns,  the  report  stated,  with 
circulation  through  network  programs  alone 
amounting  to  2V2  billion  home  impressions 
(according  to  A.  C.  Nielsen  Co.).  The  fig- 
ure, it  was  pointed  out,  does  not  include 


"broad  and  consistent  nationwide  coverage" 
given  by  every  radio  station  in  the  country 
and  by  ABC,  CBS,  NBC  and  Mutual. 

The  report  said  television  circulation  given 
to  campaigns  by  sponsored  network  pro- 
grams alone  in  1953  was  up  61%  over  1952 
and  247%  over  1951.  Total  for  16  major 
campaigns  and  18  other  causes  was  said  to 
amount  to  3  billion  home  impressions  (Niel- 
sen figures). 

Tribute  also  was  paid  to  18  advertising 
agencies  which  contributed  a  total  of  25 
volunteer  teams  of  copy  writers,  artists,  ac- 
count executives  and  production  personnel, 
who  worked  on  Council  materials,  including 
radio  and  television. 


REPRESENTED  BY 

H-R  TELEVISION,  INC. 


Page  70    •    August  16,  1954 


Broadcasting   •  Telecastinc 


FOf/  MIGHT  RUN  THE  MILE  IN  3  MINS.,  58  SECS*- 

BUT  .  .  .  YOU  NEED  WJEF  RADIO 

TO  BREAK  RECORDS 
IN  GRAND  RAPIDS! 


CONLAN  RADIO  REPORT 
METROPOLITAN  GRAND  RAPIDS 
NOVEMBER,  1953 


Morning 

Afternoon 

Night 

WJEF 

29.6% 

30.8% 

33.1% 

B 

26.3 

22.8 

28.6 

Others 

44.1 

46.4 

28.3 

WJEF  serves  116,870  radio  homes  in  the  Metropolitan 
Grand  Rapids  Area.  Conlan  figures  show  that  WJEF 
gets  9.6%  more  evening  listeners  than  the  next  sta- 
tion, 25.2%  more  afternoon  listeners  and  12.6%  more 
morning  listeners.  Yet  WJEF  actually  costs  less  than 
the  next  station,  at  any  time — and  is  CBS,  too! 

Let  Avery-Knodel  give  you  all  the  facts  on  WJEF — 
Grand  Rapids'  top  radio  huy. 


WKZO  —  KALAMAZOO 
WKZO-TV  — GRAND  RAPIDS-KALAMAZOO 
WJEF  — GRAND  RAPIDS 
WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 
KOLN  —  LINCOLN,  NEBRASKA 
KOLN-TV  —  LINCOLN.  NEBRASKA 

Associated  with 
WMBD  —  PEORIA,  ILLINOIS 


CBS  RADIO  FOR  GRAND  RAPIDS  AND  KENT  COUNTY 

Avery- Knodel,  Inc.,  Exclusive  National  Representatives 

John  handy  set  this  world's  record  in  Finland,  in  June,  1954. 


The  Greatest 

Vraw  In 
Wichita^ 


t  •  •  •  * 


w 


m. 


wmm 


with 


Mon.  -  24.9 
Tue.-15.7 
Wed. -25.4 
Thur.-21.6 
Fri.  -  24.9 


STATION 


17.8  (Amos  &  Andy) 

16.2  (Superman) 

10.3  (Kit  Carson 

11.9  (Hopalong  Cassidy)/ 
5.4  (Range  Rider) 


*Source:  ARB%  April  '54. 

Plus  Value!..... 

"Bar  16"  had  a  cumula- 
tive rating  of  48.6  for 
the  week  April  8  thru 
April  W 


Cheyenne,  popular  local  person- 
ality combines  top  western 
movies  with  his  own  special 
brand  of  yarn-spinning  to  give 
"Bar  16"  a  double  barreled  pull! 


See  PE TRY  For  Regional  and 
National  Participations! 


TRADE  ASSNS. 


trict  2  radio  speaker  has  not  been  announced. 
District  2  meets  at  Lake  Placid  Club,  in  north- 
ern New  York  State. 

The  District  3  (Pa.,  Del.,  Md.,  W.  Va.) 
meeting  will  be  held  Sept.  16-17  at  the  William 
Penn  Hotel,  Pittsburgh,  with  George  H.  Clin- 
ton, WPAR  Parkersburg,  W.  Va.,  presiding  as 
district  director.  In  general  his  meeting  will 
follow  the  schedule  of  the  first  two  sessions. 
Mr.  Essex  will  be  the  television  guest  speaker. 

James  H.  Moore,  WSLS  Roanoke,  Va.,  will 
preside  as  his  district  (No.  4,  N.  C,  S.  C,  Va., 
D.  C.)  meets  Sept.  20-21  at  the  Cavalier  Hotel, 
Virginia  Beach,  Va.  Gov.  Thomas  B.  Stanley, 
of  Virginia,  has  been  invited  to  the  meeting. 
District  4  will  not  have  a  luncheon  meeting 
the  opening  day.  President  Fellows  will  speak 
at  the  dinner  slated  that  evening. 

During  the  District  4  tv  session  a  panel  of 
delegates  from  each  of  the  three  states  and 
D.  C.  will  participate.  It  will  represent  vhf  and 
uhf  equally.  Director  Moore  is  setting  up  a 
two-day  entertainment  program  for  wives  of 
delegates,  including  beach-club  events  and  a 
tour  of  a  battleship. 

John  Fulton.  WQXI  Atlanta,  District  5  (Ala., 
Fla.,  Ga.,  P.  R.)  director,  will  be  in  charge 
of  the  Sept.  23-24  proceedings,  to  be  held  at 
the  Daytona  Plaza  Hotel,  Daytona  Beach,  Fla. 
His  meeting  will  complete  the  East  Coast  leg 
of  the  series,  with  the  itinerarv  moving  to 
Little  Rock,  Ark.,  Sept.  27-28  where  Director 
Henry  B.  Clay,  KWKH  Shreveport,  La.,  will 
be  in  charge  of  the  District  6  (Ark.,  La.,  Miss., 
Tenn.)  meeting. 

The  series  moves  next  to  Louisville  and  on 
to  Detroit,  Lake  Delavan  (Wis.),  Omaha,  Minne- 
apolis and  through  the  Midwest  and  Mountain 
States  to  the  West  Coast.  The  series  will  wind 
up  Oct.  18-19  at  Spokane,  Wash,  (see  complete 
schedule  of  meetings  in  Upcoming,  page  125). 

BAB  Backs  Radio 
To  Reach  Consumers 

RADIO'S  advantages  over  the  newspaper  as 
the  only  advertising  medium  capable  of  reach- 
ing all  consumers  and  its  effectiveness  in  push- 
ing food  and  other  products  were  outlined  to 
station  and  agency  executives  at  BAB  clinics 
in  the  Midwest  last  week. 

BAB  representatives  carried  the  "radio  gets 
results"  theme  to  Milwaukee  and  Chicago  in 
back-to-back  sessions,  relating  statistics  vital 
to  each  of  the  markets  and  showing  how  radio 
can  be  used  to  better  advantage  over  news- 
papers. Clinics  were  held  Monday  and  Tues- 
day, with  speakers  including  David  Kimble, 
BAB  director  of  local  promotion,  and  Norman 
Nelson,  director  of  national  promotion. 

"Radio  advertising  is  essential  to  advertising 
of  food  products,"  Mr.  Kimble  reminded  Chi- 
cago executives  at  the  Blackstone  Hotel,  be- 
cause it's  the  only  way  you  can  reach  every- 
body. The  grocer  already  has  a  100%  market, 
he  said.  In  Chicago,  he  noted,  radio  saturation 
is  98.7%  among  1,794,000  families.  Newspapers 
boast  82%  but  can't  reach  324,000  families, 
while  tv  is  83%  and  can't  reach  306,000 
families.  Grocers  account  for  about  30%  of 
the  overall  $1.5  billion  spent  annually  on  local 
radio  advertising. 

Mr.  Kimble  reported  some  4,437,500  radio 
sets  in  metropolitan  Chicago,  with  some  1,774,- 
490  radio  homes — representing  twice  as  much 
as  the  circulation  of  all  four  local  newspapers 
combined.  Chicagoans  spent  $28  million  on 
699,388  new  radio  receivers  in  1953.  They  listen 
30.669,000  home  hours  each  week,  with  the 
bulk  of  their  sets  outside  the  family  living 
room. 

In  the  Chicago  metropolitan  area  are  839,000 


RAY  LIVESAY  (I),  president  of  Daytime 
Broadcasters  Assn.,  met  with  Alf  London, 
DBA  vice  president,  at  the  latter's  Estes 
Park,  Colo.,  summer  home  to  discuss  the 
objectives  of  DBA.  Mr.  Livesay  owns  day- 
timers  WLBH  Mattoon,  III.;  WHOW  Clin- 
ton, III.,  and  KXGI  Fort  Madison,  Iowa. 
Mr.  London  owns  daytimer  KSCB  Liberal, 
Kan.,  and  fulltimer  WREN  Topeka,  Kan. 


kitchen  radios  which  grocers  can  use  to  reach 
the  housewife  at  the  point  of  cooking.  He 
ieported  680,000  kitchen  and  684,000  bedroom 
sets  in  use  each  day.  He  claimed  over  one 
million  car  radios  in  the  area,  noting  that  76% 
of  all  traffic  to  supermarkets  is  done  by  auto- 
mobiles, and  that  over  330  supermarkets  and 
grocery  chains  are  using  radio  successfully. 

Mr.  Kimble  stressed  that  multiple  listening 
is  still  largely  "unmeasurable"  even  with  Audi- 
meters  or  other  devices  because  listening  is 
scattered  over  the  household  and  outside  the 
home.  Radio's  story,  he  emphasized,  is  that 
it  reaches  everybody,  its  cost  is  small,  the 
grocer  can  afford  repetition  and  saturation  and 
radio  works. 

In  Milwaukee,  Mr.  Kimble  made  a  presenta- 
tion on  the  use  of  radio  by  soft  drink  com- 
panies. Other  Chicago  sessions  included  a  pres- 
entation by  Mr.  Nelson  on  automotive  suc- 
cesses and  discussions  of  creative  selling  and 
commercials. 

Montana  Stations  to  Meet 

FALL  MEETING  of  Montana  Radio  Stations 
Inc.  will  be  held  Aug.  28-29  at  Flathead  Lake 
Lodge,  Big  Fork.  Walter  E.  Wagstaff,  KIDO 
Boise,  Idaho,  NARTB  director  for  District 
14,  will  discuss  NARTB's  membership  cam- 
paign. John  F.  Meagher,  NARTB  radio  vice 
president,  will  speak  on  the  importance  of 
state  associations.  FCC  Chairman  Rosel  Hyde 
has  been  invited  to  the  meeting.  Beach  bar- 
becue and  lake  cruise  are  scheduled,  according 
to  Ian  Elliot,  KRJF  Miles  City,  MRSI  presi- 
dent. Ken  Nybo,  KBMY  Billings,  past  presi- 
dent of  MRSI,  will  be  chairman  of  the  resolu- 
tions committee  with  Don  Treloar,  KGEZ 
Kalispell,  in  charge  of  arrangements. 

Doerfer  to  Address  GAB 

FCC  COMR.  John  C.  Doerfer  will  address  the 
Aug.  22-24  meeting  of  the  Georgia  Assn.  of 
Broadcasters  to  be  held  at  King  &  Prince  Hotel, 
St.  Simons  Island.  Others  on  the  agenda  include 
John  F.  Meagher,  NARTB  radio  vice  president: 
Julian  T.  Rivers,  advertising  manager  of  Davi- 
son Paxon  Co.,  and  J.  Frank  Jarman.  general 
manager  of  WDNC  Durham,  N.  C,  and 
NARTB  board  member  for  medium  stations. 


KEDD 

WICHITA  KANSAS 

NBC • ABC 

REPRESENTED  BY 

Edward  Petry  &  Co.,  Inc. 


Page  72    •    August  16,  1954 


Broadcasting   •  Telecasting 


Yes,  new  homes  do  mean  new  markets!  Buying  minded  markets!  And,  in  Tulsa,  new 
homes  are  being  established  at  an  astounding  rate.  Herewith  are  the  accurate  figures 
as  supplied  by  Tulsa's  utility  services: 


YEAR 

ELECTRICITY 

GAS 

WATER 

TELEPHONE 

1950 

67,422 

62,895 

53,062 

98,274 

1951 

71,572 

66,610 

57,280 

104,343 

1952 

75,420 

70,039 

60,310 

112,790 

1953 

78,955 

73,576 

63,743 

117,701 

1954  (June) 

80,539 

74,957 

66,585 

120,128 

And,  herewith  are  the  latest  available  Pulse  figures  for  Tulsa: 

PULSE,  MONDAY  -  FRIDAY  SHARE  OF  AUDIENCE,  TULSA,  FEBRUARY,  1954 


Station 

6  am  -  12  noon 

12  noon  -  6  pm 

6  pm  -  10:30  pm 

KVOO 

33 

38 

45 

"B" 

21 

18 

23 

"C" 

20 

21 

15 

"D" 

5 

5 

5 

"E" 

9a 

10a 

X 

"F" 

9 

5 

6 

Misc. 

3 

3 

5 

Total  Percent 

100 

100 

100 

Average  lA  hour 

20.4 

Homes  using  radio 

17.9 

20.0 

In  other  words,  if  you  want  to  reach  a  rich  and  tremendously  growing  market,  Tulsa 
is  a  must. 

And  ...  if  you  want  to  reach  and  sell  that  market  effectively  and  at  the  lowest  cost 
per  prospect,  KVOO  is  a  must! 

Remember,  more  people  listen  more  of  the  time  to  KVOO  than  to  any  other  station 
in  Oklahoma's  No.  1  market,  and  the  more  than  29  years  KVOO  has  served  the  area 
has  built  up  among  listeners  a  faith  in,  and  dependence  on  KVOO,  unmatched  by 
any  other  station.  Your  advertising  message  has  more  worth  when  heard  over  KVOO, 
Oklahoma's  Greatest  Station! 

RADIO  ST  A  T I O  N   K  VOO 


50.000  WAT  1 


NSC  AFFILIATE 

EDWARD  P1TRY  AND  CO.,  INC.  NATIONAL  REPRESENTATIVES 


OKLAHOMA'S     CREATEST  STATION 


TULSA.  OKLA. 


Broadcasting 


Telecasting 


August  16,  1954    •    Page  73 


cov(»»te 


WSJV-TY 


i 


BAtRKM  SKIMS 

MI 


PHIGAN 

CKS.S  J 


THfiEC  SIVR3 
■ 

ST  JOSEW 


SOUTHBEND 


ELKHART 


SOUTH  BEND 


j  1  i 


ELKHART1 

BILLION  DOLLAR  MARKET 


WSJV-TV 

ABC-NBC 

AFFILIATE 

South  Bend-Elkhart 

and  the  rich  St.  Joseph  Valley 


AN  EXCLUSIVE  UHF 
MARKET  WITH  MORE 
THAN   118,000  UHF 
SETS  IN  USE 


For  AUTHENTIC 
Market  and  Coverage  FACTS 
call  your 

H-R  TELEVISION  MAN 

WSJV-TV 

ELKHART,  INDIANA 

John  F.  Dille,  Jr.  President 
John  J.  Keenan,  Commercial  Manager 


•  TRADE  ASSNS. 


Radio  Fall  Meet  to  Scan 
Color  Tv,  Transistors 

COLOR  TELEVISION  and  transistor  develop- 
ments will  be  scanned  by  electronic  manufac- 
turers at  the  annual  Radio  Fall  Meeting  to  be 
held  Oct.  18-20  at  the  Hotel  Syracuse,  Syra- 
cuse, N.  Y.  The  meeting  will  be  sponsored 
by  the  engineering  department  of  Radio-Elec- 
tronics-Tv  Mfrs.  Assn.;  Professional  Groups 
Committee  of  Institute  of  Radio  Engineers,  and 
RETMA  of  Canada. 

Radio,  tv  and  electronics  industry  engineers 
from  the  U.  S.  and  Canada  will  take  part  in  the 
discussions.  Reports  will  be  presented  on  work 
of  sections  and  committees  of  RETMA,  with  22 
papers  to  be  read.  Dr.  W.  R.  G.  Baker,  Gen- 
eral Electric  Co.,  will  preside  at  the  opening 
session  Oct.  18.  After  a  general  session,  the 
meeting  will  break  into  groups  which  will  dis- 
cuss reliability  of  component  parts,  tv  re- 
ceivers, radio-tv  receivers  and  electron  devices. 

A  uhf-vhf  television  tuner  using  pencil  tubes 
will  be  explained  by  W.  A.  Harris  and  J.  J. 
Thompson  of  RCA.  Other  papers  will  cover 
fringe-area  performance,  converters,  fm  cir- 
cuits, automatic  gain  control  of  transistor  am- 
plifiers, high-voltage  tubes  for  color  tv  sets, 
miniature  tubes  for  the  uhf  band  and  relia- 
bility of  transistor  service. 

Virgil  M.  Graham,  Sylvania  Electric  Prod- 
ucts, is  chairman  of  the  Radio  Fall  Meeting 
committee. 

Film  Distributors  Renew 
for  Trade  Association 


Try 


RENEWED  EFFORT  to  form  a  trade  associa- 
tion among  major  tv  film  distributors  was  set 
in  motion  last  week  as  distributors  laid  plans 
to  hold  a  conference  shortly  after  Labor  Day. 

Preparations  for  the  meeting  next  month 
were  set  at  a  preliminary  session  held  several 
weeks  ago  by  a  small  group  of  distributor  offi- 
cials, including  lohn  L.  Sinn,  president  of  Ziv 
Television  Programs;  Reub  Kaufman,  president 
of  Guild  Films  Co.:  lohn  Mitchell,  vice  presi- 
dent of  Screen  Gems  Inc.;  Edward  Madden, 
vice  president  of  Motion  Pictures  for  Televi- 
sion, and  George  Schupert.  vice  president  of 
ABC  Film  Syndication.  The  upcoming  meeting 
is  expected  to  be  attended  by  a  large  group 
from  the  tv  film  distribution  industry. 

This  is  the  second  major  attempt  to  establish 
a  trade  group  exclusively  for  tv  film  distribu- 
tors. Several  months  ago,  Ed  Grossman,  then 
comptroller  of  Guild  Films,  sought  to  organize 
a  group  of  distributors  into  a  unit  that  could 
deal  with  problems  facing  the  industry  as  a 
whole. 

NARTB  Defends 

NARTB  members  last  week  approved  a  reso- 
lution opposing  use  of  the  spectrum  for  com- 
mercial broadcasting  by  government  or  tax- 
supported  institutions.  It  points  out  that  the 
American  system  of  free  enterprise  has  created 
the  world's  highest  living  standard  and  is  funda- 
mentally opposed  to  direct  competition  with 
private  enterprise  by  government  or  tax-sup- 
ported institutions  [B*T,  luly  27,  May  31].  The 
resolution  was  submitted  at  the  Chicago  con- 
vention but  was  laid  aside  for  mail  balloting. 

Miller  Keynotes  Conference 

IUSTIN  MILLER,  former  NARTB  chairman 
and  still  a  consultant  to  that  organization,  will 
make  the  keynote  speech  at  the  ninth  annual 
Conference  on  Citizenship  to  be  held  in  Wash- 
ington Sept.  15-17. 


FACTS  &  FIGURES 


KIDS  PICK  THE  BRANDS, 
PETRY  SURVEY  REPORTS 

Station  representative  firm  ad- 
vises manufacturers  of  food 
products  to  sponsor  children's 
tv  shows. 

THROUGH  SPONSORSHIP  of  spot  children's 
tv  programs,  manufacturers  of  food  products 
for  children  can  increase  sales  up  to  200%, 
the  television  division  of  Edward  Petry  &  Co., 
station  representatives,  asserts  in  a  report  being 
released  today. 

The  study,  titled  "And  a  Little  Child  Shall 
Lead  Them — To  Your  Product,"  is  based 
largely  on  a  survey  published  in  June  by  the 
NARTB  Television  Information  Committee 
[B«T,  June  7].  It  is  pointed  out  that  children's 
tv  heroes  establish  strong  brand  preferences 
among  70%  of  all  young  viewers  and  that  89% 
of  these  viewers'  parents  buy  the  products  their 
children  request. 

The  Petry  presentation  sketches  a  number 
of  success  stories  to  illustrate  its  point — for 
instance,  that  Nehi  Bottling  Co.  sales  in  one 
market  jumped  200%  in  a  year  after  the  com- 
pany decided  to  sponsor  Hopalong  Cassidy; 
that  the  Bireley  plant  in  Atlanta  boosted  its 
volume  from  6,000  cases  a  month  to  5,900 
cases  a  day  during  sponsorship  of  Dick  Tracy; 
that  WBAL-TV  Baltimore  received  2,167  let- 
ters in  one  day  after  a  single  20-second  an- 
nouncement of  a  gift  offer  on  Cisco  Kid. 

The  report  tells  makers  of  children's  food 
products:  , 

"With  spot  tv,  you  have  a  choice  of  either 
a  local  or  national  children's  hero — and,  which- 
ever you  choose,  the  advantages  are  many: 

"You  reach  your  prime  prospects — children. 

"You  reach  their  parents,  those  in  charge  of 
the  family  budget.  In  market  after  market, 
audience  composition  figures  show  that  the 
adult  share  of  audience  on  leading  children's 
programs  is  almost  as  large  as  the  children's 
audience  itself. 

"You  can  select  your  markets — as  well  as 
your  programs,  your  times,  and  your  stations 
— to  parallel  the  distribution  of  your  product, 
offering  maximum  schedules  in  some  cities, 
testing  campaigns  in  others. 

"Scheduled  in  late  afternoon  or  early  eve- 
ning, when  time  costs  are  lower,  these  spot  tv 
programs  can  provide  the  basis  for  more  eco- 
nomical, as  well  as  more  effective,  tv  adver- 
tising." 

Retail  Tv  Receiver  Sales 
Reach  Record  6-Month  High 

SALES  of  tv  receivers  by  retail  stores  reached 
a  record  level  in  the  first  half  of  1954,  totaling 
2,805,760  as  against  2,775,900  in  the  first  half 
of  1953. 

Radio  sales  (excluding  auto  sets)  in  June 
were  the  highest  of  any  1954  month,  totaling 
537,494.  The  June  total  last  year  was  449,116. 
Sales  of  radios  by  retail  stores  totaled  2,410,893 
units  for  the  first  six  months  of  this  year  com- 
pared to  3,017,196  in  the  first  half  of  1953. 
May  1954  radio  sales  totaled  386,152  sets. 

June  retail  sales  of  tv  sets  totaled  351,885 
units  compared  to  308,728  sets  sold  in  May 
and  431,089  in  June  1953. 

Besides  the  retail  stores,  RETMA  previously 
had  reported  production  of  2,080,893  auto 
radios  in  the  first  half  of  1954,  including  336,- 
733  produced  in  June.  Most  auto  radios  are 
sold  directly  to  auto  manufacturers  for  in- 
stallation in  new  cars. 


Page  74    •    August  16,  1954 


Broadcasting   •  Telecasting 


/ 


A  NEW  WALA-TV 

in 

MOBILE,  ALABAMA 

Yes,  our  tower  toppled  and  made  headlines  all  over 
the  nation  on  July  12.  But  true  to  tradition,  the  show  goes 
on  at  WALA-TV.  We're  operating  very  successfully  while 
we  wait  for  our  new  573-foot  tower  and  new  50  kw 
transmitter  to  be  installed. 

SOON 

•  A  new  Tower,  732  feet  above  sea  level 

•  A  new  50  KW  RCA  Transmitter — 316,000  ERP 

•  Interconnection  September  26 


ABC 


CBS 


When  WALA-TV  goes  live  September  26,  the  great  Mobile  trade  area 
— one  of  the  fastest  growing  in  the  nation — will  be  more  television- 
conscious  than  ever.  And  you  should  be  more  conscious  than  ever  that 
WALA-TV  is  YOUR  interconnection  with  one  of  America's  best  markets — 
the  big,  thriving  Alabama-Florida-Mississippi  Gulf  area. 

The  NEW 

WALA-TV 

Mobile's  ONLY  Television  Station 
Pape  Television  Company  Inc. 

CHANNEL  10,  MOBILE,  ALABAMA 
 Headley-Reed  National  Representatives 


Broadcasting   •  Telecasting 


August  16,  1954 


Page  75 


CONTRACT  making  WFIL-AM-TV  Philadelphia  charter  stations  for  the  Nielsen  Sta- 
tion Index  there  is  signed  by  Roger  W.  Clipp,  stations'  general  manager.  Seated 
with  Mr.  Clipp  is  William  R.  Wyatt,  Nielsen  Co.  account  executive.  Standing  (I  to  r): 
Howard  W.  Maschmeir,  executive  assistant  to  Mr.  Clipp;  Kenneth  W.  Stowman,  gen- 
eral sales  manager;  Jack  Steck,  executive  program  director,  and  Joe  Zimmermann, 
director  of  advertising  and  promotion. 


WFIL  Stations  Take 
Nielsen  Station  Index 

WFIL-AM-TV  Philadelphia,  the  Philadelphia 
Inquirer  stations,  under  a  contract  signed 
with  A.  C.  Nielsen  Co.  are  that  city's  charter 
stations  for  the  Nielsen  Station  Index,  new  me- 
chanical-electronics system  of  audience  meas- 
urement. 

The  NSI  is  described  as  the  most  compre- 
hensive local  audience  study  yet  attempted  on 
a  continuing  basis,  combining  diary  reports  and 
precision  recording  equipment. 

NSI  computations  include  all  sets  in  the  home 
and  automobiles  and  reports  show  a  four-week 
cumulative  audience  plus  per  program  figures. 

12  More  Buy  Nielsen 

ADDITION  of  12  new  clients — two  advertisers 
and  ten  agencies — as  subscribers  to  its  Nielsen 
Radio-Television  Index  services  was  announced 
last  Tuesday  by  A.  C.  Nielsen,  president  of 
A.  C.  Nielsen  Co.,  market  research  firm. 

The  Pet  Milk  Co.  and  Campbell-Ewald  Co. 
have  ordered  the  Nielsen  Television  Index 
Complete  service,  while  NTI  Ratings  Reports 
have  been  requested  by  Doherty,  Clifford, 
Steers  &  Shenfield.  The  Borden  Co.  has  sub- 
scribed to  the  Nielsen  Station  Index  Reports. 

The  following  eight  agencies  also  have  ord- 
ered the  station  index  reports:  Benton  &  Bowles; 
Dancer-Fitzgerald-Sample;  Foote,  Cone  & 
Belding;  Lennen  &  Newell;  Young  &  Rubicam; 
Marschalk  &  Pratt;  Dan  B.  Miner,  and 
Rhoades  &  Davis. 

Production  Workers'  Pay  Up 

AVERAGE  weekly  earnings  for  June  among 
Hollywood  motion  picture  production  workers, 
including  those  in  tv  film  production,  reached 
$130.38,  the  California  State  labor  statistics 
bulletin  reveals.  This  is  an  increase  over  the 
previous  month's  $124.33  average  and  over 
the  $118.19  weekly  average  earned  during  the 
same  period  last  year. 

Film  production  workers  averaged  43.2  hours 
employment  weekly  at  $3.02  a  hour  to  earn 
June  1954  pay,  compared  to  41.6  hours  at  $2.99 
in  May  1954  and  42.6  at  $2.79  in  June  1953, 
the  bulletin  breakdown  stated. 


Network  Evening  Shows  Drop 
In  Latest  Nielsen  for  Radio 

EVENING  network  radio  listening  suffered 
a  sharp  decline  during  the  weeks  of  July  4 
and  July  10,  according  to  a  comparison  of 
National  Nielsen  Ratings  for  those  two  weeks 
and  NNR  figures  for  June  20  and  26  weeks 
[B»T,  Aug.  2]. 

The  June  weeks  had  maintained  an  average 
of  1,120,000  homes  reached  for  once-a-week 
evening  network  shows.  The  following  two 
weeks,  which  included  the  long  Independence 
Day  weekend,  showed  an  average  of  840,000 
homes  reached  by  the  average  once-a-week, 
network  evening  program. 

Evening  multi-weekly  and  day  shows,  how- 
ever, did  not  suffer  an  appreciable  slump,  the 
comparison  of  the  same  two  succeeding  periods 
indicates. 

NNR  ratings  for  July  4  and  July  10  week- 


ends: 

Homes 

Ran 

c  Program 

(000) 

Evening,  Once-a-Week  (Average  for  All  Programs) 

(840) 

1 

F.B.I,  in  Peace  and  War  (CBS) 

1,679 

2 

Nick  Carter  (MBS) 

1,539 

3 

Best  of  Groucho  (NBC) 

1,539 

4 

Roy  Rogers  Show  (NBC) 

1,539 

5 

Gunsmoke  (CBS) 

1,493 

6 

Dragnet  (NBC) 

1,493 

7 

Arthur  Godfrey's  Scouts  (CBS) 

1,493 

8 

Yours  Truly,  Johnny  Dollar  (CBS) 

1,399 

9 

One  Man's  Family  (RCA)  (NBC) 

1,259 

10 

Gangbusters  (CBS) 

1,213 

Evening,  Multi-Weekly  (Average  for  All  Programs) 

(700) 

1 

News  of  the  World  (NBC) 

1,353 

2 

One  Man's  Family  (Toni)  (NBC) 

1,353 

3 

Lone  Ranger  (ABC) 

980 

Wee 

kday  (Average  for  All  Programs) 

(1,399) 

1 

Wendy  Warren  and  the  News  (CBS) 

2,286 

2 

Romance  of  Helen  Trent  (T  &  Th)  (CBS) 

2,286 

3 

Young  Widder  Brown  (Toni)  (NBC) 

2,239 

4 

Romance  of  Helen  Trent  (M-W-F)  (CBS) 

2,192 

5 

Aunt  Jenny  (CBS) 

2,192 

6 

Our  Gal,  Sunday  (CBS) 

2,099 

7 

Stella  Dallas  (NBC) 

2,052 

8 

Young  Widder  Brown  (Sterling)  (NBC) 

1,959 

9 

Backstage  Wife  (NBC) 

1,959 

10 

Ma  Perkins  (CBS) 

1,912 

Day 

Sunday  (Average  for  all  Programs) 

(560) 

1 

Shadow,  The  (MBS) 

1,306 

2 

Cecil  Brown  Commentary  (MBS) 

1,259 

Day 

Saturday  (Average  for  All  Programs) 

(886) 

1 

Stars  Over  Hollywood  (CBS) 

2,006 

2 

Robert  Q.  Lewis  (H.  Curtis)  (CBS) 

1,726 

3 

City  Hospital  (CBS) 

1,679 

Copyright  1954  by  A.  C.  Nielsen  Co. 


Broadcasting   •  Telecasting 


ONLY  A  COMBINATION  OF  STATIONS 
CAN  COVER  GEORGIA'S  MAJOR  MARKETS 


GEORGIA 


The  TRIO  offers  advertisers  at  one  low  cost: 

•  Concentrated  Coverage 

•  Merchandising  Assistance 

•  Listener  Loyalty  Built  By  Local  Programming 

•  Dealer  Loyalties 

IN  3  MAJOR  MARKETS 


represented  individually  and  as  a  group  by 


THE    KATZ    AGENCY,  INC. 

NEWYORK.  CHICAGO-DETROIT*  ATLANTA  •  DALLAS  •  KANSAS  CITY  •  LOS  ANGELES  •  SAN  FRANCISCO 


Broadcasting 


Telecasting 


August  16,  1954    •    Page  77 


PERSONNEL  RELATIONS 


—  PROFESSIONALtSERVICES  — 


AFM  SPURNS  FILM 
ROYALTIES  PLAN 

AMERICAN  Federation  of  Musicians  has  re- 
jected a  proposal  by  ,a  group  of  tv  film  produc- 
ers to  establish  a  new  method  of  royalty  pay- 
ment to  the  music  performance  trust  fund  with 
respect  to  film  programs  using  live  music,  it 
was  learned  last  week. 

A  film  producer  spokesman  told  B«T  that 
his  group,  consisting  of  networks  and  inde- 
pendent producers,  had  sought  approval  of  a 
plan  under  which  a  sliding  scale  of  flat  fees 
would  be  paid  for  each  run  of  a  film  show. 
James  C.  Petrillo,  AFM  president,  has  insisted 
that  the  current  method  of  payment  be  con- 
tinued under  which  producers  pay  5%  of  the 
gross  or  revenue,  based  on  station  rate  cards. 

It  was  reported  that  Mr.  Petrillo  also  is  ask- 
ing for  a  formal  film  labor  agreement  to  run 
for  five  years,  retroactive  to  Feb.  1,  1954.  The 
old  contract  expired  at  the  time,  it  was  ex- 
plained, and  the  musicians  were  working  under 
terms  of  that  agreement,  although  a  contract  for 
live  television  shows  was  signed  during  national 
negotiations  last  spring. 

A  producer  source  also  told  B»T  that  al- 
though the  Federation  has  rejected  the  royalty 
payment  formula,  it  is  considering  another 
proposal  to  relax  restrictions  on  conditions 
under  which  musicians  may  play  for  incorpora- 
tion into  a  tv  film  agreement.  It  was  said  that 
union  rules  on  holidays  and  overtime  were  the 
prime  source  of  concern  to  film  producers. 

Newspaper  Guild  Asks 
Rehiring  of  UP  Writer 

EXECUTIVES  and  attorneys  of  the  American 
Newspaper  Guild  were  directed  to  "exert  every 
legal  effort"  toward  reinstatement  of  Theodore 
S.  Polumbaum  former  UP  Boston  staff  member, 
discharged  for  refusing  to  testify  before  the 
House  Un-American  Activities  Committee,  in 
a  resolution  passed  unanimously  by  the  ANG 
convention  in  Los  Angeles  last  fortnight. 

However,  delegates  were  deep  in  debate  over 
a  clause  in  the  Guild  constitution  instituted  by 
founder  Heywood  Broun  that  membership  not 
be  denied  anyone  on  political  grounds.  Some 
delegates  would  amend  this  so  that  the  Guild 
would  not  fight  for  Communist  Party  members. 

Stagehands,  Three  Networks 
Reach  Contract  Agreement 

NEGOTIATIONS  between  three  major  net- 
works and  stagehands  of  IATSE  Local  33,  Los 
Angeles,  servicing  Hollywod  network  opera- 
tions, were  "buttoned  up"  last  week,  with  a  new 
contract  being  drawn  up  and  awaiting  only  the 
return  of  Local  33  business  agent  Carl  Cooper 
from  the  IATSE  national  convention  in  Cin- 
cinnati for  final  signature.  The  old  contract 
expired  Aug.  1. 

Major  contract  point  is  a  5  to  7%  wage 


increase  granted  in  several  categories,  with 
stagehands  receiving  $100  weekly  (previously 
$93.50);  head  stage  hands,  $112  (previously 
$105),  and  construction  shop  foremen  $117 
(was  $110).  The  union  had  asked  for  an 
across-the-board  10%  increase  [B»T,  Aug.  2]. 

Representing  the  networks  in  negotiations 
were  Eugene  Purver,  director  of  labor  rela- 
tions, CBS  Hollywood;  Oscar  Turner,  assistant 
to  the  director  of  public  relations,  NBC  Holly- 
wood, and  Cliff  Anderson,  director  of  labor 
relations,  ABC-TV  Hollywood. 

NABET  Puts  Complaints 
Before  Arbitration  Assn. 

A  COMPLAINT  against  NBC  and  other  parties, 
alleging  contract  violations  in  connection  with 
last  July's  All-Star  baseball  telecast,  will  be 
placed  before  the  American  Arbitration  Assn. 
by  the  National  Assn.  of  Broadcast  Employees 
&  Technicians  (CIO)  in  Cleveland  Sept.  15,  it 
was  reported  last  week. 

NABET  is  threatening  a  $6  million  suit 
against  the  network,  Gillette  Safety  Razor  Co., 
Maxon  Inc.  (its  agency),  the  Cleveland  In- 
dians and  baseball  Comr.  Ford  Frick.  Once  the 
matter  goes  through  arbitration,  the  union 
plans  to  proceed  with  the  suit,  George  Maher, 
NABET  executive  secretary,  told  B»T  Thursday. 
Ben  Roberts  Esq.  will  represent  the  AAA. 

NABET  is  required  under  terms  of  its  pact 
with  NBC  to  submit  the  matter  initially  to 
arbitration,  Mr.  Maher  said.  It  has  charged  a 
conspiracy  to  restrain  trade,  claiming  the  net- 
work violated  its  contract  by  failing  to  supply 
a  union  crew  for  the  All-Star  baseball  telecast 
July- 13.  When  NBC  failed  to  supply  help  from 
either  WTAM  or  WNBK  (TV)  Cleveland,  its 
affiliates,  the  game  was  originated  by  WXEL 
(TV),  which  employs  non-union  help,  accord- 
ing to  the  union  [B»T,  July  19]. 

The  suit  will  be  filed  in  circuit  court  for 
either  New  York  or  Chicago. 

Writer  Groups  Plan  Aug.  25 
Meeting  to  Set  Up  New  Guild 

CONCURRENT  meetings  of  the  Screen  Writers 
Guild  and  Radio  Writers  Guild  in  Hollywood, 
and  of  SWG  and  the  Tv  Writers  Group  of  Au- 
thors League  of  America  in  New  York,  will  be 
held  Aug.  25  to  ratify  Writers  Guild  of  America 
articles  of  incorporation  and  approve  a  constitu- 
tion for  the  new  group. 

In  a  notice  to  SWG  members,  President  F. 
Hugh  Herbert  stated  that  the  meeting  will  con- 
stitute the  last  gathering  of  SWG  as  presently 
constituted  and  the  first  meeting  of  Writers 
Guild  of  America.  The  new  group  will  start 
receiving  membership  applications  Aug.  29. 

Among  matters  to  be  discussed  at  the  SWG 
Hollywood  meeting  will  be  disposition  of  the 
organization's  present  treasury,  with  a  probable 
division  between  a  major  portion,  to  be  held  in 
trust,  and  a  minor  portion  to  be  allotted  to 
SWG-Tv  Writers  Group  for  its  separate  use. 


Dobeckmun  to  Handle 
'Howdy  Doody7  Packaging 

ARRANGEMENTS  were  completed  last  week 
between  the  Dobeckmun  Co.,  Cleveland,  and 
the  Kagran  Corp.,  New  York,  under  which 
Dobeckmun  will  serve  as  agent  for  Kagran  in 
the  manufacture  and  sale  of  packaging  ma- 
terials bearing  Howdy  Doody  names  and  like- 
nesses as  trademarks  for  the  products  of 
produce  packers. 

Trademark  license  agreements  will  be  grant- 
ed by  Kagran  Corp.,  owners  and  producers 
of  the  Howdy  Doody  television  program,  to 
terminal  packers  of  fresh  carrots,  spinach, 
tomatoes,  apples,  lettuce  and  other  selected 
food  items,  who  will  be  authorized  to  use 
Howdy  Doody  characters  on  the  package  and 
on  point-of-sale  material. 

NCTA  Opens  Wash.  Office, 
Names  Smith  Exec.  Secretary 

NATIONAL  Community  Television  Assn.  has 
opened  a  Washington  office,  with  attorney  E. 
Stratford  Smith  as  executive  secretary,  it  was 
announced  last  week.  Mr.  Smith,  formerly 
with  the  FCC  Common  Carrier  Bureau,  con- 
tinues as  an  associate  of  the  Washington  radio- 
tv  law  firm  of  Welch,  Mott  &  Morgan. 

The  organization  represents  more  than  115 
community  tv  systems. 

NCTA's  Washington  office  is  at  710  Four- 
teenth St.  N.  W.  Telephone  is  Metropolitan 
8-1415.  M.  F.  Malarkey  Jr.,  Trans-Video  Corp., 
Pottsville,  Pa.,  is  president  of  NCTA. 

Curtis  Plans  Tv  Magazine 

PLANS  for  the  publishing  and  distribution  of 
a  weekly  magazine  covering  television  and  tv 
programming  have  been  announced  by  Ben- 
jamin Allen,  president  of  the  Curtis  Circu- 
lation Co.  Robert  D.  Wheeler  has  been  named 
editor  and  publisher  and  Jonathan  Kilbourn 
managing  editor.  The  magazine  will  debut  this 
fall  and  carry  both  local  and  national  advertis- 
ing. Consumer  price  has  been  set  at  15  cents. 

PROFESSIONAL  SERVICES  SHORTS 

Lee  Gottlieb,  editor,  New  York  edition  of  Tv 
Guide,  becomes  eastern  regional  editor,  head- 
quartered in  Philadelphia,  where  production  of 
Chicago,  Lake  Ontario,  Philadelphia  and  New 
York  State  editions  will  be  handled;  Sho 
Kaneko,  production  manager,  Chicago  edition, 
becomes  production  and  art  director,  eastern 
office;  Charles  Shapiro,  national  editorial  staff, 
succeeds  Mr.  Gottlieb. 

Constance  V.  Collins,  formerly  with  NBC's 
publicity  dept.,  to  Dine  &  Kalmus,  New  York 
public  relations  firm,  as  administrative  assist- 
ant. Robert  W.  Bloch,  former  radio-tv  direc- 
tor. Toy  Guidance  Council,  also  to  Dine  & 
Kalmus  as  account  representative. 

F.  D.  Tellwright,  vice  president,  Pacific  Tele- 
phone and  Telegraph  Co.;  Hubbard  Keavy, 
bureau  manager,  Associated  Press,  L.  A.;  J.  G. 
Motheral,  vice  president,  BBDO;  Richard 
Moore,  vice  president  and  general  manager, 
KTTV  (TV)  Hollywood;  Charles  Hamilton, 
assistant  to  president,  KFI  Los  Angeles,  and 
Robert  Wolfe,  a  vice  president,  Kenyon  & 
Eckhardt  Inc.,  Hollywood,  named  to  statewide 
information  committee,  California  div.,  Ameri- 
can Cancer  Society. 


uat&b- 


ATLANTA 

1133  SPRING  ST.,  N.  W. 
TELEPHONE  -  -  ELGIN  0369 


FOR  ALL  BROADCAST  EQUIPMENT  NEEDS  — 


Page  78    •    August  16,  1954 


Broadcasting    •  Telecasting 


BROADCASTING 


T 


TELECASTING 


Reprints  of  articles 
appearing  in  this  section 
are  available 
at  nominal  cost  Write  to 

I  0ADCA8TIN0  •  TELECASTING 


CHANNEL  4 
SAN  ANTONIO 


*  I  1  1 


the  picture  people  prefer 


before  you  make  your  next  southwest  tv  decision,  study 
the  new  hooper  survey  of  tv  ownership,  coverage  and  preference 
in  the"  71  county  area  surrounding  san  antonio. 

you'll  find  important  sales  facts  like  these:  woai-tv  has 

15%  greater  preference  than  the  next  san  antonio  station  in  the 

area  less  than  50  miles  from  san  antonio.  50  to  100  miles 

away,  woai-tv  has  60  °/o  greater  preference,  over  100  miles  away, 

woai-tv  has  797"  greater  preference,  woai-tv  is  the  dominant 

san  antonio  station  no  matter  how  far  or  in 

what  direction  you  go. 

you  should  know  these  facts  about  a  territory  that  has  well 
over  a  million  population,  retail  sales  over  a  billion  dollars  .  .  .  not 
counting  metropolitan  san  antonio  which  has  half  again  as  much, 
get  the  whole  hooper  story  from  nbc  affiliate  woai-tv  or  petry. 


Glossy  prints  or  mats  of  this  photo 
available  on  request" 


This  is  an  air-view  of  Highway 
U.S.  22  in  the  State  of  New  Jersey. 

It  is  also  a  picture  of  what  is 
wrong  with  federal  and  state  trans- 
portation policy  and  why  the  tax- 
payer is  the  inevitable  victim. 

An  inspection  of  the  picture  will 
reveal  that  the  highway  is  par- 
alleled by  an  important  railroad 
right-of-way.  This  railroad  right- 
of-way,  its  stations,  its  signaling 
and  its  safety  devices  were  pur- 
chased and  are  maintained  by  the 
railroad  using  them. 

The  highway,  on  the  other 


hand,  was  built  and  is  maintained 
out  of  public  funds. 

Yet  commercial  traffic — in  the 
form  of  big  trucks,  operated  by 
big  trucking  corporations — not 
only  clutters  up  the  highway  but 
burdens  it  with  traffic  that  could 
move  with  greater  real  economy 
over  the  adjacent  rails. 

So  long  as  the  trucking  corpor- 
ations fail  to  pay  their  fair  share 
of  the  cost  of  highway  construc- 
tion and  maintenance — and  con- 
tinue to  benefit  from  a  subsidy, 
paid  out  of  tax  money  —  high- 


way costs  will  remain  dispro- 
portionately great  and  highway 
congestion  and  danger  will  tend 
to  increase. 

The  Eastern  railroads  do  not 
seek  subsidy  or  advantage  for 
themselves.  They  ask  only  the 
opportunity  other  businesses  have 
— of  being  able  to  compete  on  a 
free  and  equal  basis — a  condition 
that,  in  our  competitive  economy, 
works  ultimately  to  the  benefit 
of  all,  particularly  the  taxpayer 
. . .  Eastern  Railroad  Presidents 
Conference,  143  Liberty  Street, 
New  York  6,  N.  Y. 


Page  80    •    August  16,  1954 


Broadcasting    •  Telecasting 


TV  TIME  POPCORN: 
HITCHED  TO  A  STAR 


AN  EASY-T  O-MAKE  POPCORN  HAS  FOLLOWED  TELEVISION  INTO  THE  PARLOR 


by  John  Osbon 


A  GOODLY  PORTION  of  popcorn  con- 
sumption has  been  transported  from  the 
local  neighborhood  theatre  to  the  parlor  of 
many  a  snack-hungry  televiewer — thanks  to 
television  itself  and  the  foresight  of  a  Chi- 
cago motion  picture  executive. 

What  was  a  mere  $240,000  business  two 
years  ago  has  now  exploded  into  a  $3-4 
million  sales  bonanza  for  B  &  B  Enterprises, 
the  corporate  name  for  Tv  Time  Foods, 
makers  of  Tv  Time  popcorn.  With  the 
addition  of  new  facilities  and  more  markets, 
it  easily  could  become  a  $9  million  business 
by  the  end  of  1955. 

Everybody  eats  popcorn,  of  course,  but 
apparently  only  Ben  Banowitz,  president  of 
this  fast-growing  firm,  foresaw  the  potentiali- 
ties of  a  specially-prepared,  hermetically 
sealed  cellophone  bag  containing  oil,  seed 
and  salt — all  the  ingredients  for  home- 
popping. 

Perhaps  no  other  company  of  its  size 
and  type  owes  its  growth  and  rapid  expan- 
sion more  to  television  than  Tv  Time  Foods. 
It  is  a  video  success  story  that  defies  com- 
parison. 

The  company  spends  about  75-90%  of  its 
ad  budget  in  the  visual  medium.  It  recently 
completed  negotiations  for  sponsorship  of 
Gene  Autry's  syndicated  Annie  Oakley  film 
series  in  a  number  of  markets  starting  this 
October — a  $2  million  package  itself  [B*T, 
'  July  5]. 

With  Tv  Time  popcorn's  growth — the 
evolution  of  production  techniques  and  ma- 
chines, testing  grades  of  corn,  importing  of 
nut  oils — has  come,  quite  naturally,  an 
expansion  of  television  usage  from  local 
through  regional  to  national  levels.  The 
product  will  be  in  75  new  markets  by  fall. 

Tv  always  was  a  natural  for  Tv  Time 
popcorn.  Mr.  Banowitz  explains: 

"Sight  and  sound  when  applied  to  a 
functional  package  such  as  ours  not  only 
shows  the  package  in  detail  but  also  the 
simplicity  of  its  use,  and  affords  demon- 
stration." 

Mr.  Banowitz  has  been  associated  with 
the  Allied  Theatres  of  Illinois  the  past  four 
years,  serving  as  secretary-treasurer,  and 


owns  two  theatres.  He  owned  four  back  in 
1948 — and  therein  lies  the  genesis  of  his 
success  and  the  kernel  of  an  idea  that 
brought  relatively  swift  rewards. 

Like  many  another  theatre  owner,  Mr. 
Banowitz  became  wary  of  tv's  early  inroads 
on  theatre  box  office  receipts.  He  noted 
that,  while  ticket  sales  swooned,  popcorn 
and  candy  sales  in  the  lobby  were  picking 
up.  That's  when  he  decided  to  sell  two  of 
his  four  movie  houses. 

"I  decided  then  and  there  to  be  half 
right  or  half  wrong,"  he  recalls  with  a  smile. 
In  the  end,  he  proved  to  be  more  right  than 
wrong,  because  he  further  observed  that 
popcorn  receipts  were  pacing  those  of  candy 
in  his  and  other  nearby  theatres — and, 
indeed,  accounted  for  60-80%  of  all  con- 
fectionery sales.  He  also  thought  he  de- 
tected the  tv  handwriting  on  the  movie 
house  wall. 

Mr.  Banowitz  "anticipated  the  rise  of  tele- 
vision to  the  point  where  it  would  seriously 
affect  motion  picture  house  attendance.  That 
happened  in  1948-49.  I  decided  that  people 
who  ate  popcorn  in  theatres  also  would  eat 
it  at  home,  even  if  they  had  to  pop  it 
themselves."  He  also  felt  strongly  that  one 
day  in  the  not  too  distant  future  movies 
would  be  shown  on  home  tv. 

Ben  Banowitz  became  fascinated  with  seed 
research  as  far  back  as  1947,  while  in  the 
theatre  business,  and  attended  Purdue  U., 
Lafayette,  Ind.,  where  he  studied  "popcorn 
economics."  He  looked  into  a  variety  of 
problems  on  packaging.  (Among  the  vital 
facts  of  popcorn  life  he  learned:  it  should 
be  heated  at  400  degrees,  with  ideal  machine 
moisture  of  13Vi  % ;  it  is  the  only  grain  not 
specifically  treated;  it  has  four  times  the 
protein  value  of  milk,  more  calcium  than 
liver,  and  as  much  iron  as  spinach.) 

Tv  Time  popcorn  first  was  tested  in  cer- 
tain midwest  and  eastern  markets  in  1951, 
with  supplies  placed  on  the  shelves  of  one 
grocery  chain  and  perhaps  100  independent 
stores.  Then,  as  now,  the  ingredients  con- 
sisted of  two  and  a  half  ounces  of  corn 


kernel,  one  and  a  half  ounces  of  imported 
nut  oil  refined  by  a  Banowitz  process,  and 
four  and  a  half  grains  of  salt.  Each  package 
is  guaranteed  to  provide  three  quarts  of 
popcorn  at  15  cents  a  throw. 

Mr.  Banowitz  and  his  co-workers  set  to 
work  in  earnest  developing  a  machine  (the 
product  is  never  touched  by  hand  in  the 
actual  packaging  process).  It  took  12 
months  of  night  and  day  effort. 

Then  B  &  B  enterprises  went  into  tv,  at 
first  on  a  limited  scale,  in  the  fall  of  1952. 

B  &  B  utilized  spot  participations  on  chil- 
dren's shows  in  seven  midwest  markets, 
although  it  had  actually  tested  the  product 
in  the  East  at  the  outset.  It  gave  away  every- 
thing from  Schwinn  bicycles  to  pedigree 
pups,  and  made  use  of  a  limited  schedule 
of  radio  announcements  too. 

From  1952  to  1953  there  was  a  "spec- 
tacular growth,"  according  to  Sherwin 
Robert  Rodgers,  head  of  the  advertising 
agency  bearing  his  name,  who  took  over 
the  account  early  this  year  after  sharing 
it  with  M.  M.  Fisher  Assoc.  in  1953.  Both 
the  product  itself  and  the  commercials  had 
been  pre-tested  and  found  adequate.  The 
lone  remaining  difficulty  of  perfecting  the 
package  had  been  achieved,  too,  and  Tv 
Time  Foods  was  on  its  way  up  the  pathway 
of  success. 

Today,  Tv  Time  popcorn  is  in  about  98% 
of  the  major  chains  and  supermarkets  east 
of  St.  Louis,  according  to  Mr.  Rodgers,  and 
plans  to  expand  beyond  its  present  19  to  75 
markets.  Among  the  chains  which  carry 
the  product  now:  Great  Atlantic  &  Pacific 
Tea  Co.,  Food  Fair,  Kroger  Stores,  National 
Tea  Co.,  Jewel  Foods  and  Safeway  stores. 

The  real  saturation  via  tv  came  about 
last  fall.  It  started  with  a  daily  participa- 
tion on  WCAU-TV  Philadelphia's  Junior  Hi- 
Jinx  and  full  sponsorship  of  Patches  on 
the  same  station.  Business  was  placed  too  on 
WCBS-TV's  Space  Funnies,  WOR-TV's 
Merry  Mailman  and  W  ABC-TV's  Jolly 
Gene,  all  in  New  York,  as  well  as  on  other 
kids'  shows. 

Until  this  past  March,  B  &  B  Enterprises 


Broadcasting   •  Telecasting 


August  16,  1954     •    Page  81 


TV  TIME's  major  advertising  effort  will  be  sponsorship  of  the  syndicated  Annie  Oakley 
film  series  on  105  stations.  Those  concerned  with  the  arrangements  sample  the 
product  they'll  push  (I  to  r):  Bill  Edwards,  eastern  sales  manager,  CBS-TV  Film  Sales; 
Mitch  J.  Hammelburg,  Annie  Oakley  Productions;  Ben  Banowitz,  president  of  Tv 
Time  Popcorn  Co.;  Les  Atlass,  vice  president  and  midwest  director  of  CBS-TV,  and 
Gene  Autry  of  Gene  Autry  Productions. 


pitched  its  commercials  directly  at  child 
televiewers.  It  changed  its  policy  to  appeal 
to  adult  audiences  as  well,  starting  with  a 
two-station  ABC  network  participation  on 
the  Jerry  Lester  Show  (New  York  and  Chi- 
cago). It  also  launched  an  ID  campaign 
in  20  major  markets,  utilizing  20-second 
spots. 

B  &  B's  most  ambitious  undertaking  thus 
far  is  its  pact  for  the  Annie  Oakley  film 
series,  starting  in  October,  on  some  105 
stations  throughout  the  country,  according 
to  Mr.  Rodgers.  The  program  will  be 
carried  on  an  alternating-week,  national 
spot  basis,  with  Canada  Dry  expected  to 
pick  up  the  co-sponsorship  tab  in  the  bulk 
of  markets.  Tv  Time  plans  to  back  up  this 
series  with  spots  in  an  additional  20  areas — 
those  where  the  Oakley  programs  cannot  be 
made  available — at  least  until  Jan.  1.  Radio 
will  be  used  where  there  are  no  tv  facilities. 

Like  many  another  snack  entrepreneur, 
Mr.  Banowitz  is  cognizant  of  the  obvious 
tieup  possibilities  with  beverage  firms,  es- 
pecially those  making  soft  drinks  (like 
Canada  Dry  and  Dr.  Pepper).  It  hopes  to 
set  up  arrangements  with  such  companies  in 
subsidiary  campaigns. 

The  Annie  Oakley  films  are  destined  to 
run  two  years  with  six  months  out  for 
hiatus,  according  to  Mr.  Rodgers.  The  con- 
tract was  placed  through  Mr.  Rodgers' 
agency,  which  specializes  in  food  accounts, 
and  which  has  prospered  by  taking  on  the 
B  &  B  business.  It  is  opening  a  New  York 
office  and  plans  shortly  to  launch  a  Los 
Angeles  branch,  while  adding  merchandis- 
ing personnel.  Mr.  Rodgers  attributes  his 
agency's  growth  in  no  small  degree  to  Tv 
Time's  own  success. 

So  gratifying  have  been  B  &  B's  results 
that  it  plans  to  cover  the  whole  48  states 
plus  Canada  and  Hawaii  by  this  fall.  It  is 
readying  a  59-cent  multiple  package  com- 
prising four  of  the  15-cent  units  and  guar- 
anteeing 12  quarts  of  popcorn.  It  also  will 
contain  a  premium  for  pencils  and  other 
merchandise. 


Premiums  have  played  an  important  part 
in  the  acceptance  of  Tv  Time  popcorn. 
When  B  &  B  Enterprises  goes  into  a  video 
market  for  the  first  time,  a  premium  offer 
is  almost  sure  to  be  utilized. 

The  chain  of  events  is  simple.   B  &  B 


TELEVISION -A  KEY 

TELEVISION  as  a  major  key  to  international 
understanding  was  stressed  by  two  Voice  of 
America  executives  last  week  upon  their  re- 
turn from  separate  tours  of  Europe  and  South 
America. 

Vestel  Lott,  chief  of  VOA's  Central  Program 
Services  Div.,  said  his  visit  to  the  tv  centers 
of  Europe  "convinced  me  more  than  ever  that 
television  has  the  greatest  potential  yet  devised 
for  building  international  understanding,"  and 
that  "we  at  the  Voice  of  America  are  deter- 
mined to  take  advantage  of  every  opportunity 
presented." 

Sidney  M.  Berry.  VOA  television  develop- 
ment officer,  said  his  trip  to  Latin  and  South 
America  convinced  him  that  although  the  U.  S. 
has  "lost  a  lot  of  friends  in  Latin  America  dur- 
ing the  past  years,"  through  tv  "we  have  an  op- 
portunity of  rebuilding  the  ties  in  the  western 
hemisphere"  provided  both  the  U.  S.  govern- 
ment and  industry  study  the  needs  of  the  re- 
spective countries  and  cooperate  in  building 
an  international  network. 

Messrs.  Lott  and  Berry,  who  spoke  at  a 
luncheon  for  industry  executives  and  trade 
newsmen  in  New  York  on  Wednesday,  were 
presented  by  J.  R.  Poppele,  VOA  director  and 
former  vice  president  of  Mutual  and  WOR 
New  York,  who  told  the  group  that  "although 
many  countries  are  five,  10  or  even  20  years 
behind  us  in  television,  it  is  eagerly  awaited 
by  people  everywhere"  and  "we  are  seeking 
at  the  Voice  of  America  to  be  in  on  the  ground 
floor  of  world  television." 

Mr.  Poppele  explained  that  VOA's  obiective 
aside  from  telling  the  story  of  U.  S.  foreign 
policv.  is  to  create  desire  for  American  films 
and  kinescopes  so  that  thev  will  be  regarded  as 
a  basic  part  of  programming  as  tv  develops  in 
other  countries. 

VOA  currently  is  servicing  25  stations  in 
19  countries  with  shows  running  from  15  min- 
utes to  IY2  hours  a  week.    Two  of  VOA's 


appoints  a  broker  and  goes  into  the  market 
(like  Denver,  to  use  Mr.  Rodgers's  example) 
with  a  special  offer,  in  conjunction  with 
newspaper  advertisements.  When  it  buys 
a  program  or  participation,  B  &  B  offers 
the  premium.  It  contacts  the  dealer  or  mer- 
chandiser at  the  local  level  and  arranges 
for  store  placards  and  displays. 

In  this  way  Tv  Time  Foods  has  managed 
to  grow  from  an  estimated  gross  of  $1,200,- 
000  in  1953  to  a  potential  $3  million  for 
1954.  It  took  in  $1  million  for  the  first 
three  months  of  this  year  alone,  with  two 
machines,  and  hopes  to  double  this  figure 
for  the  remaining  nine  months  with  the 
addition  of  other  machinery. 

Mr.  Banowitz  estimates  he  has  produced 
— and  sold — some  35  million  packages  in 
three  years,  which,  at  the  rate  of  15  cents 
each,  would  represent  a  healthy  intake  of 
$5,250,000.  But  this  would  be  a  mere  drop 
in  the  bucket  compared  to  the  gross  from 
100  million  packages  he  envisages  for  the 
not  too  distant  future. 

With  doubling  of  output  by  fall  because  of 
two  new  machines,  Tv  Time  Foods  should 
reach  the  rate  of  2.5  million  packages  each 
week.  It  hopes  to  triple  production  and 
gross  by  next  year. 

Things  seem  to  be  popping  more  at  Tv 
Time  Foods  than  they  ever  did  in  Mr. 
Banowitz's  theatres. 


TO  UNDERSTANDING 

most  popular  features,  Mr.  Poppele  said,  are 
an  adaptation  of  Voice  of  Firestone  and  the 
National  Assn.  of  Mfrs.'  Industry  on  Parade. 
Additionally,  VOA  gets  films  and  kinescopes 
of  other  shows  on  a  regular  basis. 

Mr.  Lott  outlined  the  activities  of  Euro- 
vision,  a  temporary,  experimental  network  link- 
ing eight  European  countries,  which  he  said 
has  proved  to  be  "tremendously  successful." 
But.  he  said: 

"Unfortunately,  there  appears  little  oppor- 
tunity for  the  VOA  to  participate  in  Eurovision 
until  the  achievement  of  a  transatlantic  tele- 
vision link.  The  only  possibility  at  the  present 
state  of  development  would  be  for  some  Amer- 
ican group  to  assist  in  originating  the  program 
from  somewhere  in  Europe.  There  is  no  place 
for  films  in  the  present  Eurovision  concept. 
Incidentally.  European  television  officials  feel 
sure  that  a  transatlantic  link  will  be  a  reality 
within  five  years." 

Mr.  Berry  said  that  excepting  Cuba  and 
possibly  Mexico,  South  American  tv  from  the 
U.  S.  point  of  view  "has  really  not  progressed 
very  far,"  though  "the  desire  is  great." 

In  a  country-by-country  examination  of  tv 
facilities,  outlook  and  usage  of  VOA  services. 
Mr.  Berry  cited  Cuba  as  "the  most  advanced 
among  all  the  countries  I  visited,"  and  said  it 
"can  look  forward  to  a  tremendous  television 
development"  and  "in  all  probability"  will  be 
"the  first  link  in  the  establishment  of  an  inter- 
American  network 

"A  microwave  link  between  Key  West  and 
Havana  is  already  a  reality,"  he  continued, 
"and  the  extension  of  this  link  is  a  matter  of 
cooperative  effort  between  American  labor 
unions  and  the  Cuban  telecasters. 

"It  is  my  feeling  that  U.  S.  participation  in 
the  development  of  Latin  American  tv  will 
be  in  direct  proportion  to  the  extent  of  study 
which  U.  S.  firms  make  of  the  requirements 
and  habits  of  the  people  of  those  countries  .  .  ." 


Page  82    •    August  16,  1954 


Broadcasting   •  Telecasting 


A  la  carte 

Think  of  the  range  of  choice  film  offers.  For  with  film 
you  can  select  clips  from  libraries  containing  millions  of  feet.  And  film  clips 
wisely  inserted,  help  change  pace,  set  new  scenes  without  expensive 
location  shots  . . .  thereby  help  spark  "live"  shows,  help  cut 

costs  everywhere.  They  are  available  on  nearly  every 
conceivable  subject  through  commercial  film  libraries 
...  and  made  on  EASTMAN  FILM. 


HOW  CAMERAS  FOLLOW  THE  TROOPS 


4\  -.' 


THE  eyes  of  field  commanders  are 
upon  enemy  forces,  now  that  the 
Army  has  developed  tactical  tele- 
vision in  cooperation  with  private 
industry.  This  new  development  in 
warfare,  shown  for  the  first  time 
Wednesday,  includes  hand-  and 
plane-carried  Vidicon  cameras  feed- 
ing relay  trucks  which  in  turn  are 
caught  by  a  control  truck  (see  basic 
field  equipment  above).  In  addition, 
a  panel  of  eight  or  more  monitors 
at  field  headquarters  picks  up  field 


signals  for  the  commanding  officer, 
who  can  select  any  desired  image 
for  close  inspection  on  master  con- 
trol. At  left  is  camera  mounted  on 
armored  personnel  carrier  for  ma- 
neuvers at  Fort  Meade  last  Wednes- 
day. Two  cameras  were  mounted 
in  a  reconnaissance  plane,  with  Cpl. 
John  J.  Moffitt  as  cameraman.  On 
the  ground  a  camouflaged  ob- 
server, Pvt.  2/c  Charles  M.  Kling- 
man,  used  a  Vidicon  at  the  scene  of 
action  (see  cut  below). 


Page  84    •    August  16,  1954 


Broadcasting    •  Telecasting! 


TV  JOINS  TH 


BATTLES  OF  THE  FUTURE  WILL  BE  EYE-WITNESSED   ON  VIDEO 


by  J.  Frank  Beatty 


TELEVISION  has  removed  the  blinders 
from  the  eyes  of  battlefield  commanders, 
opening  the  way  to  revolutionary  changes 
in  war  tactics. 

The  White  House  and  Pentagon  joined 
the  nation's  tv  viewers  Wednesday  in  watch- 
ing an  NBC-TV  colorcast  of  this  historic 
development  in  warfare.  A  complete  man- 
euver using  tv  cameras  as  distant  eyes  for 
field  officers  was  watched  by  top  military 
officials  and  newsmen.  The  demonstrations 
took  place  at  Fort  George  C.  Meade,  Md., 
between  Washington  and  Baltimore. 

Brig.  Gen.  David  Sarnoff,  RCA-NBC 
board  chairman,  who  submitted  the  idea  of 
combat  tv  to  the  armed  forces  just  20  years 
ago,  participated  in  Wednesday's  maneuvers. 
His  contribution  to  military  tactics  was 
officially  recognized  by  the  Army's  Chief  of 
Staff,  Gen.  Matthew  B.  Ridgway;  Lt.  Gen. 
Floyd  L.  Parks,  Commanding  General  of  the 
Second  Army,  and  Maj.  Gen.  George  I. 
Back,  Chief  Signal  Officer. 

Gen.  Ridgway  said,  after  watching  the 
Army  exercises,  that  after  tv  is  thoroughly 
tested  it  "can  take  its  place  beside  the  atomic 
cannon,  the  Skysweeper  anti-aircraft  gun, 
the  NIKE  and  corporal  guided  missiles,  and 
the  Honest  John  rocket  as 
part  of  our  modern  Army." 

The  eyes  of  television  were 
added  to  a  Fort  Meade  com- 
mand post  through  a  control 
panel  into  which  the  signals 
of  eight  field  cameras  were 
fed.  One  of  these  signals 
originated  in  an  L20  light  ob- 
servation plane.  Three  hand- 
held RCA  tv  cameras  oper- 
ated out  of  %-ton  trucks 
through  500-foot  cables.  The 
trucks  transmitted  by  micro- 
wave relay  to  a  larger  monitor- 
ing truck  near  headquarters. 

Two  larger  RCA  cameras 
and  a  transmitter,  totaling 
200  pounds,  were  installed 
in  the  reconnaissance  plane, 
one  fixed  to  cover  terrain  di- 
rectly below  the  plane  and 
the  other  panning  surround- 
ing areas. 

Equipment  used  in  the  ex- 
ercises consisted  of  commer- 
cially available  gear,  includ- 


ing light  RCA  Vidicon  cameras.  The  main 
exception  was  a  100-inch  "Peeping  Tom" 
lens  that  fed  an  Army  tv  camera.  It  was 
aimed  at  the  landing  point  for  amphibious 
equipment  and  could  not  be  easily  moved. 

The  20  years  of  industry  development 
and  military  testing  produced  what  the 
Signal  Corps  described  as  a  weapon  that 
may  provide  "the  ability  to  see  immediately 
and  control  the  battle  situation." 

Samples  of  the  complete  black-and-white 
exercise  shown  over  a  closed  circuit  to  news- 
men were  reproduced  in  the  NBC-TV  color 
program  at  11  a.m.  Wednesday.  With  Ben 
Grauer  narrating  for  NBC-TV,  the  historic 
event  was  carried  to  all  color  sets  and  in 
monochrome  to  black-and-white  receivers 
via  the  network.  The  Fort  Meade  signal 
was  relayed  to  the  network  via  Baltimore. 

Military  observers  were  enthusiastic  in 
their  praise  of  combat  television,  though 
still  awaiting  thorough  field  testing.  They 
watched  a  command  post  staff  use  the  eight 
tv  cameras  as  a  source  of  instantaneous  field 
information.  This  realization  of  a  com- 
mander's dream  demonstrated  how  a  recon- 
naissance plane  and  other  portable  cameras 
can  locate  equipment,  transport  and  troop 


Brig.  Gen.  David  Sarnoff  (left),  RCA  board  chairman,  describes  Vidicon 
field  camera  to  Maj.  Gen.  George  I.  Back  (center)  Chief  Signal  Officer, 
Army  Technical  Services,  and  Gen.  Matthew  Ridgway,  Army  Chief  of  Staff. 


locations.  Artillery  fire  was  directed  on  those 
objectives  and  their  simulated  destruction 
was  observed  via  telescopic  lens. 

The  color  program  vividly  portrayed  the 
destruction  of  an  enemy  installation  by  flame 
throwers,  whose  orange  hues  appeared  with 
brilliance  on  the  screen.  Smoke  of  varied 
tints  appeared  during  artillery  barrages. 

A  Vidicon  monochrome  camera  in  the 
observation  plane  supplied  a  picture  of 
terrain  that  appeared  on  color  receivers  in 
black-and-white.  At  four  RCA  color  re- 
ceivers in  the  Fort  Meade  headquarters  tent 
the  terrain  appeared  as  green,  a  bit  of 
trickery  by  a  technician  who  turned  up  the 
green  image  to  provide  a  realistic  scene. 

Army  personnel  handled  practically  all 
phases  of  the  exercise  televised  in  black-and- 
white.  NBC  program  and  technical  special- 
ists handled  the  network  color  program 
and  operated  the  three  RCA  color  cameras 
as  well  as  the  RCA  and  NBC  mobile  units. 

Flanking  Gen.  Sarnoff  were  Frank  Fol- 
som,  RCA  president;  Robert  W.  Sarnoff, 
NBC  executive  vice  president;  Barry  Wood, 
NBC  executive  producer  and  color  coordina- 
tor; George  Lawrence,  stage  manager,  and 
Ed  Pierce,  NBC  associate  producer.  Head- 
the  RCA  executive  contingent 
was  T.  A.  Smith,  vice  presi- 
dent and  general  manager, 
Engineering  Products  Divi- 
sion. The  black-and-white 
exercise  was  narrated  by 
Capt.  Robert  Berry  of  the 
2d  Army,  a  former  NBC 
announcer. 

Speaking  during  the  color- 
cast, Gen.  Sarnoff  said  the 
use  of  tv  in  military  opera- 
tions will  provide  increased 
combat  efficiency  and  make 
possible  a  substantial  saving 
of  lives.  In  providing  the 
armed  forces  with  effective 
communication  by  sight  as 
well  as  sound,  he  predicted 
extensive  use  of  military  tv 
not  only  as  a  tactical  system 
but  for  communication  be- 
tween the  center  of  command 
in  Washington  or  elsewhere, 
and  theatres  of  operation 
overseas.  He  pledged  RCA's 
continued  cooperation  "in 
(Continued  on  page  90) 


Broadcasting   •  Telecasting 


August  16,  1954    •    Page  85 


THE  LOYAL  AUDIENCE 

NIELSEN  DEVISES  A  TEST  TO  SHOW  THOSE  WHO  KEEP  LISTENING 


HOW  GOOD  is  my  program? 

This  question,  frequently  asked  by  spon- 
sors, producers,  actors  and  writers,  is  usually 
answered  in  terms  of  ratings  or  size  of 
audience.  But  audience  size  depends  on 
many  factors  outside  the  program  itself. 

For  both  radio  and  tv,  size  of  audience 
depends  on  sets-in-use  at  the  time  of  broad- 
cast, and  sets-in-use  depends  on  the  time  of 
day,  the  day  of  the  week,  the  season  of  the 
year  and  the  state  of  the  weather.  Audience 
size  also  depends  on  the  number  of  persons 
fed  to  it  by  a  preceding  program  on  the 
same  station  or  network,  on  competing  pro- 
grams on  other  stations  at  the  same  time, 
on  the  program's  promotion  and — of  major 
importance — on  the  past  performance  of  the 
program  series.  A  great  show  last  week 
usually  means  a  good  audience  this  week. 

So  the  size  of  a  program's  audience  is 


the  end  result  of  many  different  factors. 
But  what  that  particular  broadcast  is  able 
to  do  with  the  audience  delivered  to  it — 
whether  it  will  hold  them  through  the  show 
or  let  them  tune  away  to  other  channels — is 
another  matter.  It's  a  matter  of  holding 
power. 

For  anyone  concerned  with  the  writing, 
the  casting,  the  production  of  a  show,  with 
the  inherent  strength  of  a  program  in 
gripping  the  attention  and  interest  of  its 
viewers,  holding  power  is  fully  as  important 
as  size  of  audience.  Realizing  this,  the  A.  C. 
Nielsen  Co.  has  developed  a  measurement 
of  audience  holding  power  which,  first  in 
radio  and  now  in  tv  as  well,  is  yielding  a 

Page  86    •    August  16,  1954 


great  deal  of  valuable  information  on  this 
vital  characteristic  of  programs.  The  Nielsen 
research  people  call  it  the  "Audience-Held 
Index,"  or  A-H  I  for  short. 

A  Nielsen  executive  the  other  day  put 
A-H  I  through  its  paces  for  B*T  in  a  two- 
hour  session,  during  which  he  showed  results 
so  far  produced  on  a  variety  of  programs, 
both  radio  and  tv.  In  principle,  he  ex- 
plained, A-H  I  is  a  very  simple  thing;  it  is 
designed  to  answer  this  question: 

"For  this  particular  broadcast  of  my 
program,  how  many  of  the  homes  tuned  in 
at  the  start  stayed  with  it  to  the  end?" 

In  actual  practice,  A-H  I  doesn't  count 
the  listening  or  viewing  homes  at  the  very 
first  minute  of  the  show,  but  instead  begins 
to  count  at  the  fifth  minute.  This  is  to  give 
the  audience  a  chance  to  settle  down;  that 
is,,  the  late-comers  are  included,  while  those 


who  are  really  viewers  of  the  preceding 
show  but  are  late  in  tuning  it  out  are  ex- 
cluded. 

The  tune-outs  during  the  body  of  the 
show  are  then  counted.  The  homes  which 
stay  with  it  throughout  are  the  difference: 
those  tuned  in  at  the  start  minus  the  tune- 
outs.  The  A-H  I  is  simply  "Audience  Held" 
expressed  as  a  percentage  of  the  starting 
(fifth-minute)  audience. 

The  A-H  I  measurement  is  concluded  at 
the  25th  minute  of  a  half-hour  program. 
The  tune-outs  during  the  last  five  minutes 
are  not  included  in  the  computation  as  they 
are  tuning  out  not  because  they  don't  like 
the  program  but  rather  to  get  a  succeeding 


program  on  another  station. 

Here  is  an  example  of  how  A-H  I  is  com- 
puted from  Nielsen  audience  flow  data: 

Delivered  Audience  7,004,000 
(Measured  at  Fifth  Minute 
to  Include  Late  Tune-Ins 
and  Exclude   Late  Tune- 
Outs) 

Audience  Lost  1,123,000 
(Tune-Outs,  Minutes  6 
through  25) 

Audience  Held  5,881,000 
Audience-Held  Index  84.0% 
(Audience  Held  as  %  of 
Delivered  Audience) 

This  measurement  is  purely  the  ratio  of 
the  number  of  homes  making  up  the  audi- 
ence at  the  beginning  of  the  program  to 
those  still  with  it  at  its  conclusion,  it  was 
emphasized.  There  is  no  correlation  between 
audience  holding  power  and  the  size  of  the 
delivered  audience.  (See  chart.) 

The  best  use  of  the  Audience-Held  Index 
is  in  comparing  individual  programs  of  a 
single  series,  the  Nielsen  researchers  believe. 
Citing  the  case  of  a  well-established  radio 
program  of  the  dramatic  type,  whose  A-H  I 
was  charted  several  years  ago  at  a  time 
when  television  was  beginning  to  cut  deeply 
into  evening  radio  audiences,  the  Nielsen 
spokesman  said:  "The  first  thing  we  found 
was  that  while  total  audiences  and  there- 
fore ratings  were  down  as  compared  with  the 
years  before  tv,  there  had  been  no  loss  in 
the  average  holding  power  of  the  program. 

"We  also  found  an  A-H  I  range  of  nearly 
50  points  between  those  programs  which 
were  most  successful  in  holding  their  audi- 
ences to  the  end  and  those  least  successful. 
After  our  data  were  matched  with  the  pro- 
gram scripts,  one  fact  stuck  out  like  the 
proverbial  sore  thumb: 

"When  the  dramas  dealt  with  a  young 
heroine  and  her  search  for  love  amid 
adventure,  the  program  got  A-H  I's  in 
the  80's;  that  is,  more  than  80%  of  the 
listeners  who  heard  the  opening  of  the 
drama  were  still  tuned  in  at  its  end. 
But  when  the  broadcasts  were  of  the 
historical-documentary  type,  with  no 
love  interest,  the  A-H  I  dropped  to  the 
60's,  showing  that  many  listeners  failed 
to  stay  with  the  programs. 
"Very  much  the  same  situation  is  true 
today  for  tv  dramas.  Romance  holds  viewer 
fast;  undramatic  documentaries  lose  them  in 
droves." 

Fluctuations  in  audience-holding  from 
program  to  program  may  be  due  to  many 
causes,  but  when  a  producer  sees  a  low 

Broadcasting   •  Telecasting 


Broadcast  A 


Broadcast  B 


5,  US,  °00 


4&2.000 


Ufa  0oo 


Z  4X0.  ooo 


loAZ 


5.221.000 


Production  of  "Electro-Sheet"  copper  for  printed 
circuits,  the  building  trades  and  other  industrial 
uses  has  been  substantially  increased  by  new 
electro-depositing  drums  at  the  Raritan  Copper 
Works  of  International  Smelting  and  Refining  Co., 
Perth  Amboy,  N.  J.,  a  subsidiary  of  Anaconda. 


£LECTRfCAL 

C/RCurrs..: 

printed  on  a  sheet  of  COPPER/ 

Today,  circuits  for  many  electrical  appliances  start  on  a  paper-thin  sheet  of 
copper  called  "Electro-Sheet"  ...  a  versatile  product  of  electro-deposition 
developed  by  Anaconda  over  20  years  ago. 

Many  millions  of  pounds  of  this  thin-gage  copper  sheet  have  been  supplied 
to  industry  over  the  years.  A  typical  use  of  "Electro-Sheet"  in  the  building  field 
has  been  for  waterproofing-membranes  and  paper-coated  flashing.  Because 
"Electro-Sheet"  is  furnished  in  widths  up  to  64",  as  thin  as  Vz  oz.  to  the  square 
foot  (.0007"),  and  up  to  7  oz.  per  square  foot,  many  other  industries  have 
found  important,  yet  economical,  applications  for  this  product. 

To  keep  pace  with  the  fast-growing  demand  for  "Electro-Sheet"  copper  in 
radio  and  television,  Anaconda  is  producing  substantially  larger  quantities  of 
this  material,  in  1-oz.  and  2-oz.  weights,  and  of  "printed  circuit  quality." 
This  calls  for  exceptionally  clean  and  smooth  surfaces  with  gage  size 
held  to  very  close  tolerances. 

This  production  of  "Electro-Sheet"  copper  typifies  Anaconda's  program  for  serving 
more  effectively  industry's  many  needs  for  copper  and  copper  alloy  products. 


AnacondA 

COPPER  MINING  COMPANY 


The  American  Brass  Company 

Anaconda  Wire  £  Cable  Company 

Andes  Copper  Mining  Company 

Chile  Copper  Company 

Greene  Cananea  Copper  Company 

Anaconda  Aluminum  Company 

Anaconda  Sales  Company 

International  Smelting  and  Refining  Company 


HOW  ETCHED  PRINTED 
CIRCUITS  ARE  MADE 


1.  "Electro-Sheet"  bonded 

4        to  "base-board' 


2.  Acid-Resistant  Printing 
of  desired  circuit 
4-       4-       4.  4- 


3.  Unwanted  copper  etched  away 
±  H  4.  H  4-  ■  4.  ■  4- 


4.  Protective  coating  removed 
+      +      4-  4> 


(only  electrical  circuit  remains) 

In  production  of  radio  and 
television  receivers,  compo- 
nents are  mounted  in  place  on 
the  printed  circuit  and  connec- 
tions are  made  simultaneously 
by  dip-soldering. 


•  Inquiries  on  "Electro-Sheet" 
should  be  directed  to  The 
American  Brass  Company, 
Waterbury  20,  Conn. 


Broadcasting 


Telecasting 


August  16,  1954    •    Page  87 


AND  HIS  ROYAL  CANAl 


FEATURING  THESE  FAMOUS  "LOMBARD©  PERSONALITII 


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VICTOR  LOMBARDO 


KENNY  GARDNI 


Call,  wire  or  write  your  nearest  M.C.A.-TV  office  today! 


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BEVERLY  HILLS:  9370  Santa  Monica  Blvd. 
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CHICAGO:  430  North  Michigan  Avenue 
CLEVELAND:  1172  Union  Commerce  Bldg. 
CINCINNATI:  3790  Gardner  Avenue 


DALLAS:  2102  North  Akard  Street 

DETROIT:  837  Book  Tower 

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The  folks  in  Northeast  Florida 
are  "SWITCHING  TO  36"  at  a 
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From  these  studios  in 
JACKSONVILLE,  FLORIDA  .  .  . 


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ABC  •  NBC  •  DuMONT 

plus  160  weekly  quarter-hours  of 
local  programs  and  film  presen- 
tations. 

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Last  year,  the  454,700  folks  in 
WJ HP-TV's  9-county  basic  cov- 
erage area  spent  $445,402,000 
for  retail  sales. 

This  year,  these  folks  are  spend- 
ing more  and  more  of  their  view- 
ing hours  watching  CHANNEL 
36  .  .  .  and  more  and  more  of 
their  Effective  Buying  Income 
purchasing  goods  and  services 
advertised  on  CHANNEL  36. 
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Just  another  reason  why  adver- 
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Represented  nationally  by 
John  H.  Perry  Associates 


Page  90    •    August  16,  1954 


A-H  I  report  for  a  particular  show  he  can 
usually  diagnose  the  reason  without  too 
much  trouble.  Nielsen  clients  use  A-H  I  to 
determine  the  weak  spots  in  their  past  pro- 
grams and  thereby  simplify  their  job  of 
maintaining  high  performance  levels  in  the 
future. 

When  four  leading  tv  dramatic  programs 
were  compared  as  to  audience-holding 
ability  it  was  seen  that  two  of  the  programs 
had  very  consistent  A-H  I's,  their  highest 
and  lowest  single  program  indexes  being  re- 
markably close  to  the  average  for  the  whole 
series.  In  radio,  the  Jack  Benny  Show  re- 
vealed a  similar  characteristic.  Analyzed 
for  a  full  season,  this  program's  A-H  I  record 
showed  a  high  of  90.8  and  a  low  of  82.4, 
with  an  average  of  88.5.  In  contrast,  Bob 
Hope's  record  for  the  same  year  ranged 
from  a  high  of  90.1  to  a  low  of  68.3,  with 
an  average  of  81.9. 

The  Masters  Go  Over 

Another  radio  A-H  I  analysis,  this  one  of 
New  York  Philharmonic  orchestra  broad- 
casts, indicates  that  the  old  masters — 
Brahms,  Beethoven  and  Bach — hold  their 
listeners  better  than  modern  composers  do. 
Why  this  is  so  is  a  problem  for  musicians, 
not  audience  measurement  researchers,  the 
Nielsen  executive  said. 

He  emphasized  that  A-H  I  is  only  one  of 
many  different  measurements  of  program 
performances,  all  of  which  must  be  used  to 
produce  a  sound,  well-rounded  evaluation. 
Taken  alone,  he  said,  A-H  I  has  definite 
limitations  which,  if  not  well  understood, 
could  lead  to  serious  misinterpretations.  For, 
he  pointed  out,  A-H  I  is  a  quantitative 
measurement  which  attempts  to  get  at  quali- 
tative facts — the  reasons  why  people  do 
certain  things  rather  than  something  else. 

Despite  its  limitations,  the  Nielsen  people 
believe  that  a  program's  A-H  I  is  a  pretty 
good  index  of  its  ability  to  create  habitual 
listeners  or  viewers  and  that  these  habitual 
members  of  the  program's  audience  largely 
determine  the  week-in,  week-out  audience 
size.  More  than  three-fourths  of  Dragnet's 
audience,  it  was  pointed  out,  see  at  least 
three  out  of  four  Dragnet  telecasts  in  a 
month. 

"Look  at  it  this  way,"  the  Nielsen  man 
said.  "The  first  broadcast  of  a  new  pro- 
gram series  gets  part  of  its  audience  just 
because  they  normally  listen  to  that  station 
at  that  time.  Another  part  comes  from  ad- 
vance promotion  and  the  rest  just  happened 
to  tune  in.  The  next  week  the  effect  of 
the  advance  promotion  is  less,  the  other 
two  factors  the  same,  but  a  new  one  has 
been  added,  the  habitual  audience,  made  up 
of  those  people  who  caught  the  first  pro- 
gram and  liked  it  well  enough  to  see  it 
through  and  to  tune  in  the  second.  If  they 
hadn't  seen  it  through,  they  wouldn't  have 
come  back  the  second  time. 

"In  the  long  run,  those  viewers  who  do  see 
each  broadcast  through,  who  do  become 
habitual  viewers,  make  the  difference  be- 
tween a  big-audience  show  and  a  weak 
one." 

Or,  in  the  type  of  expression  preferred 
by  science-minded  researchers: 

"Satisfied  viewers  make  habitual  viewers 
make  high  ratings." 


TV  JOINS  THE  ARMY 

(Continued  from  page  85) 

the  common  effort  to  strengthen  and  ad  ; 
vance  our  national  security." 

In  informal  remarks  at  a  news  conference 
and  later  at  a  luncheon  where  he  was  host 
Gen.  Sarnoff  said  the  color  equipment  usee 
for  the  network  production  "can  be  pro 
duced  in  any  quantity  desired."  He  addec 
that  color  portable  cameras  are  not  far  awa< 
and  all  gear  is  being  lightened.  He  laugh 
ingly  observed  that  whenever  he  appears  a 
a  demonstration,  "something  usually  goe- 
wrong,"  but  no  major  electronic  mishap  wa: 
apparent  to  observers  Wednesday. 

Gen.  Ridgway,  speaking  on  the  network 
colorcast,  agreed  that  tv's  military  progress 
"is  the  result  of  the  splendid  teamwori 
which  exists  between  the  United  States  Arm} 
and  the  electronics  industry."  He  told  Gen 
Sarnoff  and  Gen.  Back  they  "should  be 
proud  of  the  contributions  to  nationa 
security"  witnessed  in  the  maneuvers,  add 
ing,  "They  reflect  the  skill  and  devotion  oi 
the  dedicated  men  and  women  of  the  elec 
tronics  industry  and  the  Army  Signal  Corps.' 

During  the  black-and-white  action,  unit; 
of  the  3d  Armored  Cavalry  Regiment  at- 
tacked across  open  terrain,  with  grounc 
and  air  cameras  following  the  tank-infantrv 
assault  on  a  water  crossing,  through  z 
skirmish  and  then  to  an  assault  on  a  forti- 
fied position  beyond  the  beachhead.  Ar 
"enemy"  officer  was  captured  and  broughi 
before  the  camera  for  interrogation.  A  blue- 
print of  a  key  bridge  was  found  on  the 
prisoner.  The  episode  was  repeated  on  the 
color  program,  with  the  details  of  the  blue- 
print readily  discernible  to  the  commanding 
officer  at  headquarters. 

Color  Helps  CO.  . 

Military  officials  said  the  addition  of  coloi 
enabled  observers  and  the  regimental  com 
mander  "to  distinguish  more  clearly  the  j 
nature  of  the  foliage  and  terrain,  and  to  dis- 
cern more  easily  the  movement  of  the  troops 
and  equipment  in  wooded  areas." 

The  concept  of  military  tv  came  in  1934 ! 
from  Dr.  V.  K.  Zworykin,  vice  presideni 
and  technical  consultant  of  RCA  Labs.  He, 
proposed  to  Gen.  Sarnoff  the  developmeni 
of  a  "television  aerial  bomb — a  pilotles; 
missile  with  electronic  eyes — as  an  Americar 
alternative  to  the  use  of  suicide  pilots  ever 
then  being  discussed  by  the  Japanese." 

Gen.  Sarnoff  approved  the  concept  anc 
took  it  up  with  the  armed  services.  RCA 
provided  personnel  and  research  funds  tc 
develop  suitable  equipment.  Early  emphasis 1 
was  placed  on  design  and  testing  of  air 
borne  equipment,  first  with  the  services  anc 
subsequently  with  the  National  Defense  | 
Research  Committee. 

First  equipment  was  field-tested  in  1937  j 
From  it  stemmed  the  first  military  tv  equip 
ment  used  in  battle.   It  was  employed  ir 
remote-control  attacks  in  widely  separatee 
areas.    Airborne  equipment  was  used  b\ 
the  services  at  Bikini  ,atom  bomb  tests,  tv- 
equipped  pilotless  drone  aircraft  being  flowr ! 
through  the  atomic  mushroom  to  obtair| 
first-hand  information  on  radioactivity  re- 
sulting from  the  blast.  Improved  equipmenl 
installed    in    bombs    and  explosive-lader 
drones  were  used  in  attacks  on  North  Korean 
targets.  & 

BroadcastTng    •  Telecasting 


i 


RAYTHEON 


cflOWAVE  F0* 


COSTS  LESS  .  .  .  EVEN  WITH  ALL 
THESE  EXCLUSIVE  FEATURES 

1.  Highest  quality  color  transmission  with 
audio  subcarrier. 

2.  Streamlined  design  with  fewer  tubes  and 
simplified  circuitry. 

3.  Dependability  proven  by  wide  use  in  the 
broadcast  industry. 

4.  Built-in,  tunable,  calibrated  wavemeter  for 
field  change  of  assigned  frequency. 

5.  Provision  for  frequency  and  modulation 
monitoring. 

6.  Exclusive  design  permits  greater  flexibility 
in  use  as  studio-transmitter  link,  remote 
pick-up  or  other  applications. 

7.  Low  in  cost  yet  outstanding  in  flexibility; 
superiority  of  electrical  and  mechanical  de- 
sign; ease  of  installation,  control  and  servic- 
ing. 


MEETS  FCC  STANDARDS 
FOR  SIMULTANEOUS  TRANSMISSION 
OF  COLOR  AND  AUDIO 

Act  now  to  insure  early  delivery  of 
Raytheon's  advanced  design  KTR-100  Microwave. 
Write  for  complete  information. 
Address  Department  6WQ-Q  T 


Broadcasting    •  Telecasting 


August  16,  1954    •   Page  91 


HOCKEY 

BASKETBALL 

RODEO 


»«  SHOWS 

BOXING 

WRESTLING 


MADISON  SQ.  GARDEN 


Voted  Best  Syndicated 
Sports  Series  in  Bill- 
board's Annual  TV  Film 
Awards! 


Agents  in  Principal  Cities 
STEVENS  PICTURES  for  TV 

Atlanta,  Ga.       Miami,  Flo. 
Dallas,  Tex.       Richmond,  Va. 
Nashville,  Tenn. 
RUSSELL-BARRY  ASSOC. 
Chicago,  III. 
CROWN  PICT.  INT'l. 

Hollywood,  Cal. 
TELEPIX  MOVIES  Ltd. 
Toronto,  Canada 
MERRIMAN  HOLTZ 

Portland,  Ore. 
GEORGE  BRENGEL 
Cincinnati,  Ohio 


26  FILMED  SHOWS  OF  THE 
BEST  IN  CURRENT  SPORTS 
EVENTS  DIRECT  FROM  THE 
SPORTS  CAPITAL  OF  THE 
WORLD. 


625  Madison  Ave.,  N.Y.,  N.Y. 
PLaza  9-5350 


light 

the 
way. . . 


.  .  .  to  extraordinary  lighting  effects 
.  .  .  at  extraordinary  savings!  Rent 
whatever  you  need  in  specialized  display, 
theatrical,  studio  and  motion  picture 
equipment  from  Jack  Frost!  For  finer 
lighting  .  .  .  at  fewer  dollars  .  .  . 
for  complete  lighting  service  that 
includes  installation  and  removal 
wherever  you  are ... 
you're  headed  the  right  way  .  .  . 

I  way! 

For  Foil  Information  On  Rental  Equipment  Write: 

JACK  A.  FROST,  DEPT.  .C,  234  PIQUETTE  AVE. 
Detroit  2,  Michigan        •        TRinity  3-8030 


PROGRAMS  &  PROMOTION 


ALL  THAT  GLITTERS  IS  NOT  .  .  . 

A  GOLD-TRIMMED  mousetrap  is  being  used 
by  KPHO-AM-TV  Phoenix,  Ariz.,  to  convince 
agency  and  advertising  executives  that  the  best 
way  to  "trap  the  Phoenix  market"  is  with  ch. 
5  KPHO-TV  and  910  kc  KPHO.  The  maroon- 
painted  mousetrap  is  inscribed  with  green  and 
gold  designs  including  a  gold-flecked  bait  hold- 
er, intended  perhaps  as  an  inducement  to  dis- 
criminating mice. 

MUSIC  FOR  BOSTON 

WCRB  Waltham,  Mass.,  is  planning,  with  the 
addition  of  an  fm  outlet  expected  to  begin 
operations  about  Sept.  1,  to  have  what  it  claims 
to  be  the  first  fulltime  am  and  fm  broadcast 
station  in  the  Greater  Boston  area  devoted 
solely  to  the  transmission  of  music.  The  sta- 
tion has  offered  concert  music  on  its  daily  Af- 
ternoon at  Symphony  program  for  the  past  three 
years  on  the  am  band  and  last  November 
shifted  the  remainder  of  its  schedule  to  a 
music  format.  In  order  to  strengthen  and 
operate  on  the  am  band  during  nighttime  hours, 
WCRB.  will  erect  two  additional  200-ft.  antenna 
towers  at  its  transmitter  site.  Program  plans 
for  the  new  operation  include  the  establish- 
ment of  an  Evening  at  Symphony  program,  in 
addition  to  presenting  transmissions  of  binaural 
programs  and  recordings,  the  station  reports. 

WMTW  (TV)  BRUSH  PROMOTION 

TWO  BRUSHES,  one  small  and  one  large, 
are  being  sent  to  agencies  and  advertisers  by 
WMTW  (TV)  Poland,  Me.,  to  point  up  the 
difference  between  that  station's  coverage  and 
other  northern  New  England  stations.  An  at- 
tached tag  proclaims  that  WMTW's  more-than- 
a-mile-high  transmitter,  which  is  located  on  the 
summit  of  Mt.  Washington,  N.  H.,  ".  .  .  covers 
most  of  Maine,  New  Hampshire  and  Vermont. 
.  .  .  Reaches  virtually  all  families  local  tv 
stations  do  and  thousands  of  families  they 
cannot  reach  .  .  .  yet  average  cost  runs  54% 
less  than  the  combined  cost  of  the  three  tv 
stations  giving  next  best  coverage."  The  ch. 
8  station,  which  is  due  to  go  on  the  air  some- 
time this  month,  claims  219,461  tv  homes 
as  of  April  30,  1954,  using  RETMA  statistics. 

CBOT  (TV)  'PRESS  CONFERENCE' 

CBOT  (TV)  Ottawa  has  inaugurated  a  weekly 
press  conference  program  with  national  lead- 
ers of  Canada's  political  parties  and  members 
of  parliament.  The  program  is  in  the  format 
of  interviews  of  national  political  figures  by. 
newspapermen  and  women  attached  to  the 
Canadian  Parliamentary  Press  Gallery.  The 
program  is  fed  on  a  tv  network  to  CBLT 
Toronto  and  CBMT  Montreal. 

KB!G  'BIRD  CALL' 

THE  NEW  KBIG  Avalon,  Calif.,  announcer 
is  strictly  for  the  birds.  Carl  Bailey,  station 
disc  m.c,  has  purchased  a  talking  myna  bird, 
which  he  proposes  to  teach  to  make  the  station 
break  and  other  service  announcements  on 
his  early  morning  show,  appropriately  titled 
The  Early  Bird. 

RADIO  STATIONS  INCREASE 

WORLD  Broadcasting  System  has  sent  a  special 
bulletin  to  its  more  than  1,000  radio  station 
affiliates  stating  that  despite  television,  radio 
is  growing  in  total  number  of  stations  and 
areas  served,  as  well  as  in  advertising  effective- 
ness. The  bulletin  points  out  that  in  the  year 
ending  June  30,  1954,  154  new  radio  stations 
were  authorized  by  the  FCC,  and  declares 
that  "these  new  am  operators  aren't  moving 
into  the  business  for  fun." 


Orr  on  the  Spot 

CHANCE  to  film  for  tv  the  coverage 
of  a  news  event  as  it  happened  instead 
of  afterwards  came  recently  to  Roger 
Orr  of  the  KMTV  (TV)  Omaha  news 
staff.  Mr.  Orr  and  KMTV  newsman 
Dick  Trembath  were  out  on  a  routine 
story  with  the  Nebraska  Safety  Patrol. 
Mr.  Orr  spotted  a  gravel  truck  coming 
over  the  hill  fully  loaded  and  realized  it 
would  never  be  able  to  stop  in  time  to 
avoid  the  traffic  jam  caused  by  a  burn- 
ing car.  He  focused  his  movie  camera 
on  the  truck.  The  truck's  teen-age  driv- 
er, seeing  he  could  not  stop,  swerved 
the  truck  onto  the  shoulder  and  into  a 
field,  where  it  turned  over  three  times. 
Mr.  Orr  caught  the  whole  scene  for  the 
KMTV  audience. 


WGEZ  TALENT  HUNT 

TALENT  HUNT  was  conducted  recently  by 
WGEZ  Beloit,  Wis.,  as  part  of  that  city's 
Aqua  Days  celebration  for  the  United  Givers 
benefit.  The  show  was  staged  for  three  nights 
at  the  Beloit  College  Fieldhouse,  drawing  an 
estimated  13,000  residents  and  featuring  24 
acts.  The  hunt  was  divided  into  two  divisions, 
one  for  children  and  one  for  adults,  with  the 
winner  of  the  former  receiving  a  combination 
radio-phonograph  and  the  adult  finalist  getting 
a  21 -inch  tv  set. 

WLWA  (TV)  CONTEST 

AS  PART  of  Crosley  Broadcasting  Corp.'s 
summer  "Operation  Sunburst"  promotion  cam- 
paign, WLWA  (TV)  Atlanta  recently  staged 
a  "Son  of  the  South"  contest.  Persons  com- 
peted to  identify  different  characters  out  of 
Southern  history  from  clues  and  jigsaw  picture- 
puzzles,  the  mystery  personalities  becoming 
more  difficult  to  name  as  elimination  pro- 
gressed. A  16-year-old  youth  from  Decatur. 
Ga.,  finally  captured  first  place  when  he  cor- 
rectly identified  Joel  Chandler  Harris,  creator 
of  the  songs  and  sayings  of  "Uncle  Remus." 
Among  the  prizes  awarded  him  were  a  1954 
convertible  automobile,  boat,  tv  set,  automatic 
washer,  refrigerator  and  clothes  dryer. 

WTRI  (TV)  GOLD  GOLF  TEES 

GOLD  PLATED  golf  tees  are  being  sent  to 
agencies  and  advertisers  by  WTRI  (TV)  Albany 
(Schenectady)  to  bring  attention  to  that  sta- 
tion's Tee  Off  With  the  Capital  District  Pros 
program.  The  weekly,  half-hour  golf  show  is 
produced  with  the  exclusive  cooperation  of  the' 
Northeastern  Section  of  the  Professional  Golf 
Assn.,  according  to  WTRI,  and  features  instruc- 
tions and  tips  from  professionals  at  neighboring 
golf  courses  and  country  clubs. 

WALL  'EXCLUSIVE' 

DESPITE  an  undermanned  news  department. 
WALL  Middletown,  N.  Y.,  still  was  able  to 
come  up  with  an  "exclusive"  when  a  loaded 
milk  tanker,  out  of  control,  crashed  into  a 
long  line  of  traffic  coming  into  that  town,  killing 
three  persons  and  injuring  ten.  At  the  time. 
Al  Larson  and  John  Zaimes,  WALL  news 
editor  and  newsman,  respectively,  were  spend- 
ing the  day  fishing,  and  Lem  Schoefield,  a' 
Pennsylvania  U.  journalism  student,  was 
handling  the  department.  Going  to  the  scene 
of  the  accident,  Mr.  Schoefield  fed  bulletins 
to  the  station,  lined  up  a  direct  broadcast  from 
the  Liberty,  N.  Y.,  police  headquarters  and 


Page  92    •    August  16,  1954 


Broadcasting    •  Telecasting 


tion  of  our  product  on  your  programs,  we  Tape,  or  "Scotch"  Brand  Magnetic  Tape,  etc., 
ask  that  you  respect  our  registered  trade-  please  just  say  cellophane  tape  or  magnetic 
mark.  If  it  is  impossible  for  you  to  use  the  full      tape.  Thank  you  for  your  cooperation. 


MINNESOTA  MINING  AND  MANUFACTURING  COMPANY 

St.  Paul   *^r>  %*H  Minnesota 


ROADCASTING 


Telecasting 


August  16,  1954    •    Page  93 


PROGRAMS  &  PROMOTION 


later  made  his  own  newscast.  The  story  broke 
too  late  for  the  local  papers  and  WALL  had 
an  "exclusive."  reports  the  station. 

WIP  COUNTS  POLLEN 

WIP  Philadelphia,  in  cooperation  with  the 
Philadelphia  Department  of  Public  Health,  is 
making  twice-daily  pollen  counts  for  hay  fever 
sufferers  in  that  city.  Health  officials  from  six 
sections  of  the  city — northwest,  northeast,  north- 
central,  center  city,  south  and  west — report 
directly  to  WIP,  providing  listeners  with  an 
official  count. 

FISHY  STORY 

WBAL  Baltimore  reports,  from  an  anonymous 
source,  "'All  fishermen  are  liars,  but  all  liars 
are  not  necessarily  fisherman;  some  of  them 
could  be  radio  agriculture  editors,"  and  then 
relates  the  following  story:  It  seems  that  Con- 
way Robinson,  WBAL  agriculture  editor,  in  an 
attempt  to  photograph  a  new  barn,  leaned  out 
the  window  of  an  airplane,  which  was  being 
flown  by  a  Mr.  Driver,  owner  of  the  barn — 
and  his  hat  blew  off.  Toying  with  the  thought 
of  expense-accounting  one  hat,  Mr.  Robinson 
discovered,  in  his  own  words,  "when  Mr.  Driver 
returned  to  earth,  there  was  the  hat,  lying 
right  at  his  front  door." 

WCBS-TV  BROCHURE 

WCBS-TV  New  York  is  sending  to  advertisers 
and  agencies  a  gold  and  white  brochure  titled 
"Get  in  the  Picture!"  Employing  an  accordian- 
like  folding  device  for  opening,  each  section  has 
a  line-drawing  man  viewing  a  tv  screen.  He 
claims  WCBS-TV  has  the  largest  day  and  night 
audience:   most   quarter-hour   wins,   day  and 


Retina  Respite 

IN  a  not  too  subtle  dig  at  television, 
WINS  New  York  announced  last  week 
it  has  started  a  four-hour  block  of  "Best 
Music  From  Show  Business"  program- 
ming on  a  Monday-through-Friday,  8-12 
midnight  basis,  dedicated  to  "the  relief  of 
videophiles  who  have  had  to  put  up  with 
too  much  of  too  little  too  often  on  their 
tv  screens."  Bob  Smith,  WINS  program 
manager,  said  that  "if  the  tv  industry 
doesn't  feel  it  can  cater  to  the  at-home 
audience  during  the  hot  summer  months, 
then  radio  certainly  will." 

The  station  is  conducting  a  contest 
among  listeners  to  name  the  new  program 
and  reports  suggestions,  including  Easy 
Every  Ballroom,  The  Relaxed  Retina  Re- 
vue, Rest  Your  Peepers,  Eye  Rest  Revue, 
The  Casual  Cornea  Show,  and  The  Easy 
Iris  Show. 


night;  six  of  the  top  10  nighttime  shows;  seven 
of  the  top  ten  weekday  daytime  shows;  and 
most  of  the  top  ten  daily  local  shows.  The 
station  uses  the  American  Research  Bureau 
figures,  May  1954,  as  its  source. 

WNAX  ANNIVERSARY  PICNICS 

CELEBRATION  commemorating  Wynn 
Speece's  13  years  of  broadcasting  Your  Neigh- 
bor Lady  programs  over  WNAX  Yankton, 
S.  D.,  was  recently  staged  when  that  station, 
in  conjunction  with  the  program's  sponsors, 
held  five  anniversary  picnics  for  listeners  in 
South  Dakota,  Nebraska,  North  Dakota,  Iowa 
and  Minnesota.  Despite  100°-plus  weather, 
large  numbers  of  women  turned  out  at  the 


picnics  to  visit  with  Miss  Speece  as  she  tourec1 
the  congregating  points.  Sponsors  donated  sue!  i 
momentos  as  recipe  books,  pencils  and  smal 
emery  boards  to  be  passed  out.  A  weel 
previous  to  the  event  Gordon  Laughead  Jr. 
WNAX  sales  promotion  manager,  visited  pic 
nic  sites  and  grocers  in  the  areas,  putting  up 
posters  and  distributing  "Your  Neighbor  Lady' 
shelf  cards  for  sponsored  products.  At  th< 
picnics  themselves  30-minute  Your  Neighbo, 
Lady  programs,  featuring  interviews  with  13 
year  program  listeners,  were  taped. 

KOTV  (TV)  GOLF  TOURNAMENT 

KOTV  (TV)  Tulsa  staged  its  1954  lunio 
Golf  Tournament  July  26-28  at  Tulsa's  Oak' 
Country  Club.  The  three-day  competition  wa 
open  to  boys  and  girls  under  the  age  of  16 
A  total  of  190  entrants  was  attracted  by  tht 
program. 

WDSU-TV  'REPRINT'  BROCHURE 

AN  old-style  French  gate,  which  swings  opes 
at  the  center,  covers  the  new  blue  and  whit 
brochure  being  sent  to  advertisers  and  agencie 
by  WDSU-TV  New  Orleans.  When  the  "gate 
is  fully-opened,  a  picture  of  the  station  agains 
the  sky  is  revealed,  the  first  of  seven  reprinte< 
recent  trade  advertisements  contained  in  th 
booklet.  The  succeeding  pages  and  picture 
show  WDSU-TV  coverage  of  a  recent  visit  b; 
President  Eisenhower  and  the  Mardi  Gras;  th 
station's  studios,  production  staff  and  news  de 
partment  in  operation:  and  finally  a  large  illus 
tration  containing  shots  of  various  station  per 
sonalities,  giving  the  reader  a  "glimpse  at  som< 
of  the  people  who  make  up  the  large  an< 
competent  staff  of  Louisiana's  First  Televisioj 
Station." 

PIANO  ROLL  RACE 

INTRAMURAL  competition  is  in  high  gea 
at  WBZ-WBZA  Boston-Springfield,  Mass.,  wher 
station  personalities  are  engaging  in  a  race  h 
see  who  can  collect  the  most  piano  rolls.  Thj 
contest  started  when  a  WBZ  disc  m.c.  playd 
a  piano  roll  he  found  in  the  library.  Othe 
station  music  makers,  plus  the  farm  directoi 
a  sportscaster  and  the  editor  of  Home  Forur, 
program,  picked  up  the  idea  and  began  askin 
listeners  to  send  the  station  any  they  migh 
have.  Over  1,600  have  come  in  with  Nelso 
Bragg  running  in  first  place  with  857  rolls  an> 
Carl  deSuze  second,  having  collected  509.  Th 
station  thinks  they  perhaps  may  have  the  an 
swer  to  the  45  rpm  record  problem. 


Client  Helps  Out 

UNKNOWN  to  KTBC-AM-TV  Austin, 
Tex.,  personnel  working  on  the  American  ; 
National  Bank-sponsored  election  night  1 
coverage,  the  "messenger"  who  was  carry- 
ing teletype  copy  to  the  staff  on  camera, 
answering  the  telephone  and  doing  other 
odd  jobs,  was  American  National  Bank 
Vice  President  Arch  C.  Adams.  Mr. 
Adams  went  to  the  KTBC-AM-TV 
studios  to  watch  the  show  and,  accord- 
ing to  the  stations,  was  so  carried  away 
with  the  excitement  of  the  election  re- 
turns he  began  running  around  doing 
all  sorts  of  odd  jobs.  More  composed 
the  following  day,  Mr.  Adams  called  to 
congratulate  the  station  for  the  produc- 
tion and  to  praise  the  staff  for  their 
"spirit."  KTBC-AM-TV  General  Man- 
ager J.  C.  Kellam  finds  a  moral  from  the 
episode:  "Invite  your  sponsor  to  watch 
that  show  he's  paying  for — it's  the  best 
public  relations  in  the  world.  .  .  ." 


DO  YOU  KNOW  THIS  MAN? 

He  is  Kenneth  J.  Crosthwait,  vice-president  and  general  manager 
of  WTCW,  Whitesbiirg,  Kentucky.    He  says — 

"I  first  learned  to  appreciate  the  SESAC  repertory  while  with 
NBC  in  New  York.  Now,  I've  learned  to  appreciate  the  great  SESAC 
Library  at  WTCW.  With  a  daytime  independent  operation,  we 
depend  on  the  SESAC  Library  as  the  basis  of  our  program  structure. 
As  far  as  WTCW  is  concerned,  it's  SESAC  all  the  way,  and  as  proof 
we're  using  the  SESAC  Library  at  our  new  station  in  Grundy,  Vir- 
ginia. For  well-balanced  programming,  I  fail  to  see  how  any  station 
can  operate  without  the  SESAC  repertory,  and  for  the  best  value 
in  a  transcribed  library  service,  one  that  will  fill  the  bill  for  music 
needs  and  make  money  for  your  station,  I  know  that  the  SESAC 
Library  leads  the  way." 

The  SESAC  Library  is  lowest  in  cost  for  a  complete  Program  Service 

SESAC  INC. 

475  Fifth  Avenue  New  York  17,  N.  Y. 


Page  94    •    Angus!  16,  1954 


Broadcasting    •  Telecasting 


Going  up!  101-foot  RCA  an- 
tenna in  position  for  hoisting 
to   top   of   399-foot  Truscon 
Triangular  Guyed  Tower. 
KGLO,  Mason  City,  Iowa. 


399-foot  Truscon 
Tower  erected  for.. 


■ 


TRUSCON 


Latest  addition  to  the  skyline  around  Mason  City  is  this 
Truscon  Steel  Triangular  Guyed  Tower  now  operating 
for  KGLO.  It  mounts  an  RCA  TF-6  TL  antenna  101  feet 
high.  Together,  the  tower  and  antenna  rise  500  feet  above 
Kensett,  Iowa. 

What  types  of  towers  are  you  going  to  need?  How  tall? 
How  soon?  Truscon  builds  them  for  you  tall  or  small 
.  .  .  guyed  or  self-supporting  .  .  .  tapered  or  uniform  in 
cross  section  .  .  .  for  AM,  FM,  TV,  and  Microwave 
transmission. 

Truscon  knows  towers  .  .  .  has  designed  and  built  many 
hundreds  that  now  are  standing  straight  and  strong  in 
all  kinds  of  wind  and  weather.  You'll  be  putting  your 
tower  problems  in  competent  hands  when  you  contact 
any  Truscon  district  office,  or  write  to  "tower  head- 
quarters" in  Youngstown. 


TRUSCON  STEEL  DIVISION 
REPUBLIC  STEEL 

1074  ALBERT  STREET    •    YOUNGSTOWN  1,  OHIO 

Export  Department:  Chrysler  Building,  New  York  17,  N.Y. 

a  name  you  can  build  on 


Broadcasting   •  Telecasting 


August  16,  1954    •   Tage  95 


HOAG-BLAIR  CO.  FORMED  TO  REPRESENT 
SMALL-MARKET  TV;  BLAIR  RADIO  REALIGNS 

Robert  Hoag  will  head  the  Blair-Tv  Inc.  adjunct,  designed  to  represent 
stations  outside  major  markets.  Barnett,  Scott  and  Dwyer  involved 
in  John  Blair  &  Co.  executive  shifts. 


EXPANSION  MOVES  in  the  activities  of  the 
John  Blair  radio  and  television  station  repre- 
sentation firms  are  being  announced  today 
(Monday),  encompassing  the  establishment  of 
Hoag-Blair  Co.,  a  representative  firm  for  tv 
stations  located  outside  major  markets,  and 
executive  realignment  and  additions  in  the  radio 
operation  [Closed  Circuit,  Aug.  9]. 

Changes  in  John  Blair  &  Co.,  radio  station 
representatives,  involve  the  appointment  of 
Wells  H.  Barnett,  sales  development  manager, 
to  the  post  of  assistant  to  the  president;  naming 
of  Tucker  Scott,  a  key  broadcast  media  buyer 
at  BBDO,  as  sales  development  manager,  and 
naming  of  Robert  Dwyer,  WABD  (TV)  New 
York  account  executive,  as  a  Blair  account 
executive  in  the  New  York  office. 

In  announcing  the  formation  of  Hoag-Blair 
Co.,  John  Blair,  chairman  of  Blair-Tv  Inc.  and 
president  of  John  Blair  &  Co.,  stated  that  he 
has  "long  recognized  that  there  is  a  basic  dif- 
ference in  the  sales  strategy  necessary  for  effec- 
tive representation  of  competitive  stations  in 
major  markets  and  tv  stations  located  outside 
of  major  markcis  throughout  the  country." 

Mr.  Blair  said  his  organization's  experience 
with  the  separation  of  radio  and  television 
sales,  dating  back  to  1948,  "clearly  indicates 
to  us  that  a  separation  of  responsibility  between 
those  who  sell  the  major  market  stations  and 


MR.  HOAG  MR.  BARNETT 


those  who  sell  the  smaller  market  stations  will 
react  to  the  advantage  of  both." 

The  new  company  will  be  headed  by  Robert 
Hoag  as  president  and  general  manager,  and 
will  begin  operations  on  Sept.  1  with  offices  in 
New  York,  Chicago,  Los  Angeles  and  San 
Francisco.  It  will  begin  with  a  nucleus  of  four 
stations:  KBES-TV  Medford,  Ore.;  KFYR-TV 
Bismarck,  N.  D.;  KIDO-TV  Boise,  Idaho,  and 
KIEM-TV  Eureka,  Calif. 

One  unusual  feature  of  the  new  national  sales 
organization,  it  was  pointed  out,  is  the  creation 
of  a-  board  of  governors  composed  of  station 
operators   represented   by   Hoag-Blair,  which 


will  advise  management  of  the  company  on 
matters  of  policy.  The  board  for  the  first  year 
will  consist  of  Walter  Wagstaff,  KIDO-TV, 
chairman;  Frank  Fitzsimonds,  KFYR-TV,  and 
William  Smullin,  KBES-TV  and  KIEM-TV. 
After  the  first  year,  the  board  of  governors 
will  be  elected  by  vote  of  all  station  operators 
represented  by  Hoag-Blair. 

Mr.  Hoag  will  make  his  headquarters  in  New 
York.  He  has  been  with  KFBM-TV  San  Diego 
for  the  past  year  as  sales  manager  and  previously 
had  served  in  a  similar  capacity  with  KTSL 
(TV)  Los  Angeles  [now  KNXT  (TV)].  Mr. 
Hoag  also  was  associated  at  one  time  with 
CBS-TV  Spot  Sales  in  New  York. 

Major  ownership  in  the  new  corporation,  the 
announcement  stated,  will  be  held,  for  the  time 
being,  by  Blair-Tv  Inc.  and  Mr.  Hoag,  with  a 
provision  for  stock  participation  by  other  em- 
ployees of  the  company  "as  they  qualify  for  it." 
Mr.  Hoag  said  he  expected  the  New  York  and 
Chicago  offices  to  be  in  full  operation  by  Sept. 
1.  Los  Angeles  and  San  Francisco  representa- 
tion of  the  Hoag-Blair  list,  he  added,  will  be 
handled  by  Blair-Tv  offices  in  those  cities,  with 
each  office  expected  to  appoint  an  additional 
executive  prior  to  Sept.  1  to  specialize  on  the 
Hoag-Blair  list.    Mr.  Hoag  said: 

"It  is  our  purpose  to  develop  a  positive  ap- 
proach to  the  problems  of  selling  regional 
market  stations  in  the  national  field.  It  should 
not  be  difficult  to  prove  to  the  national  adver- 


MR.  DWYER  MR.  SCOTT 


tiser  that  many  such  stations  are  outstanding 
advertising  vehicles  because  they  face  less  in- 
tense competition  for  audience  from  other  tele- 
vision stations,  radio  and  other  media  than  is 
the  case  with  many  major  market  stations." 

William  H.  Weldon,  who  joined  Messrs.  Blair 
and  Hoag  in  announcing  the  organization  of  the 
new  firm,  is  president  of  Blair-Tv. 

In  a  separate  announcement  detailing  expan- 
sion moves  at  John  Blair  &  Co.,  Mr.  Blair  noted 
that  the  changes  involved  the  addition  of  two 
executives  and  the  promotion  of  Mr.  Barnett, 
for  the  past  eight  and  one-half  years  sales  de- 
velopment manager,  to  assistant  to  the  president. 

Mr.  Barnett  entered  the  advertising  field  in 
1938  as  a  copy  writer  for  Weston-Barnett,  a 
Chicago  advertising  agency.  He  moved  to 
WLS  Chicago  in  1939  as  sales  service  manager, 
left  in  1943  to  enter  the  Army,  and  in  1946 
joined  John  Blair  &  Co. 

Mr.  Scott,  who  succeeds  Mr.  Barnett  as  sales 
development  manager,  has  been  a  principal 
broadcast  media  buyer  for  BBDO  for  the  past 
five  years.  He  was  with  Westinghouse  in  Phila- 
delphia before  entering  naval  service  as  a  com- 
munications officer  in  1942.  After  the  war  he 
joined  Compton  Adv.'s  media  service  depart- 
ment as  a  timebuyer  in  1946,  moving  to  BBDO 
in  1949  as  coordinator  of  radio  and  television 
and  a  principal  buyer. 

Mr.  Dwyer,  who  will  cover  Philadelphia, 
Washington  and  Baltimore  agencies  in  his  new 
post,  started  his  advertising  career  as  an  account 
executive  for  Vogue  magazine.  He  has  been  an 
account  executive  at  WABD  for  the  past  year. 


Page  96    •    August  16,  1954 


Broadcasting   •  Telecasting 


WHAT  DID  IT  COST 
TO  CREATE  YOUR  JOB? 


If  you're  an  average  U.S.  factory  worker — $12,000. 

If  you're  a  rough  carpenter,  it  took  approximately 
$350  worth  of  tools  to  set  you  up  in  your  trade. 

Tools  for  a  garage  mechanic  cost  about  $3,000;  for  a 
Washington  wheat  farmer  $12,500;  for  a  secretary  $300. 

But  if  you  work  for  Union  Oil,  it  took  $77,000  worth 
of  tools  in  the  form  of  trucks,  service  stations,  refineries, 
oil  wells,  etc.,  to  create  your  job.*  Obviously,  some  of 
our  jobs  require  considerably  less  investment  than 
$77,000  and  some  considerably  more.  But  this  is  the 
average  for  Union's  more  than  9,000  employees. 

That's  big  money.  But  it  accomplishes  big  things. 

It  brings  Union's  customers  better  products  at  lower 
costs.  It  enables  each  employee  to  produce  more  and 
therefore  earn  more.  It  creates  better  jobs  and  a 
higher  standard  of  living. 

*Even  this  figure  does  not  include  the  "tools"  Union 
rents  for  its  employees,  such  as  office  space,  tankers, 
telephone  service,  etc. 


UNION  OIL©COMPANY 


OF  CALIFORNIA 


This  is  one  of  a  series  by  the  people  of  Union  Oil  to  explain  how  business  functions.  Your  comments 
are  invited.  Write  The  President,  Union  Oil  Company,  Union  Oil  Bldg.,  Los  Angeles  17,  California. 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  97 


KFBI  AND  KTVH  (TV) 
PLANNING  MERGER 

Pioneer  radio  outlet  in  Wichita 
and  year-old  Hutchinson  tv 
station  will  file  for  FCC  ap- 
proval within  fortnight.  No 
personnel  changes  planned. 

MERGER  of  32-year-old  KFBI  Wichita  with 
one-year-old  KTVH  (TV)  Hutchinson,  Kan., 
was  announced  last  week.  KFBI  Inc.  stock  will 
be  exchanged  for  Hutchinson  Tv  Inc.  stock  on 
a  2%  shares  for  one  share  basis.  Application 
for  FCC  approval  is  scheduled  to  be  filed 
within  a  fortnight. 

"The  area-wide  capability  of  both  opera- 
tions, serving  the  Wichita-Hutchinson  area,  will 
be  greatly  enhanced  by  the  merger,"  W.  D.  P. 
Carey,  president  of  KTVH,  said  following  a 
joint  meeting  of  the  officials  of  both  stations. 

KFBI  directors  to  be  named  to  the  KTVH 
board  are  J.  Wirth  Sargeant,  W.  D.  Jochems, 
Wichita  attorneys;  C.  Howard  Lane,  formerly 
with  Marshall  Field  Enterprises  and  now  head- 
ing KOIN  Portland,  Ore.,  and  Horace  L. 
Lohnes,  Washington  radio-tv  attorney.  Robert 
J.  Laubengayer.  KFBI  chairman,  already  is  a 
board  member  of  KTVH.  Present  KTVH  board 
members  in  addition  to  Mr.  Laubengayer  are 
Mr.  Carey,  R.  E.  Dillon,  J.  P.  Harris,  J.  H. 
Child  and  Bessie  M.  Wyse. 

There  will  be  no  change  in  personnel  at 
either  station,  it  was  announced.  Harold  O. 
Peterson  is  general  manager  of  KTVH  and 
Hale  Bondurant  is  manager  of  KFBI.  New 


BUT  our  specialized 
INSURANCE 
covers  these  daily  hazards 
ADEQUATELY  •  INEXPENSIVELY 
DON'T  RISK 
possible  embarrassing  loss  while 
protection  is  readily  available — but 
DO  RISK  5  minutes  and  3c 
to  write  for  details  and  a 
rate  built  for  you. 


WRITE    FOR    DETAILS    AND  RATES 


INSURANCE  EXCHANGE 
KANSAS  CITY,  MISSOURI 


offices  and  studios  for  the  tv  station  will  be 
opened  in  the  Hotel  Lassen,  Wichita,  tomorrow 
(Tuesday). 

KTVH  operates  on  ch.  12  with  240  kw,  has 
a  basic  CBS  affiliation  and  also  is  affiliated 
with  ABC  and  DuMont.  It  is  represented  by 
H-R  Television  Inc.  It  began  operating  June 
25,  1953. 

KFBI,  founded  in  1922,  operates  on  1070 
kc  with  10  kw  day,  1  kw  night,  directional 
antenna.  It  is  affiliated  with  ABC  and  is  repre- 
sented by  Avery-Knodel  Inc. 

Besides  Mr.  Laubengayer,  who  is  a  10% 


A  HANDSHAKE  seals  the  agreement  to 
merge  KFBI  Wichita  with  KTVH  (TV) 
Hutchinson,  Kan.  The  principals:  Robert 
J.  Laubengayer,  KFBI  board  chairman  (I) 
and  W.  D.  P.  Carey,  president,  KTVH. 

stockholder  in  KFBI  and  a  6%  stockholder  in 
KTVH,  other  duplicate  stockholders  are  John  P. 
and  Sidney  F.  Harris,  publishers  of  the  Hutchin- 
son News-Herald,  who  own  11.87%  and  1.9%, 
respectively,  of  KFBI  and  11.2%  each  of 
KTVH. 

KFBI  has  14  stockholders  and  KTVH  has 
15  stockholders. 

WJRT  (TV)  Leases  Offices, 
Studios  of  Defunct  WTAC-TV 

WIRT  (TV)  Flint.  Mich.,  has  leased  the  studios 
and  offices  of  WTAC-TV,  uhf  station  which 
turned  in  its  permit  earlier  this  month  [B»T, 
Aug.  9],  it  was  announced  last  week  by  lohn 
F.  Patt,  president  of  WIRT  and  WJR  Detroit. 

The  lease  was  acquired  from  the  Trendle- 
Campbell  Broadcasting  Co.,  former  permittee 
of  WTAC-TV,  and  will  expedite  the  inaugura- 
tion of  primary  tv  service  to  Flint,  Mr.  Patt 
said.  He  also  revealed  that  ch.  12  WJRT  has 
ordered  more  than  $1  million  worth  of  equip- 
ment, including  a  50  kw  RCA  transmitter,  "to 
make  it  the  most  modern  and  complete  tv 
operation  in  Michigan." 

The  lease  agreement,  effective  Sept.  1,  is 
for  10  years,  cancellable  on  one  year's  notice, 
and  includes  an  option  to  purchase. 

Bogalusa  Names  Robinson  V.  P. 

ROBERT  N.  ROBINSON,  general  manager  of 
WHXY  Bogalusa,  La.,  has  been  elected  vice 
president  and  a  member  of  the  board  of  di- 
rectors of  Bogalusa  Broadcasting  Corp.,  li- 
censee, President  Dave  A.  Matison  announced 
last  week. 

Mr.  Robinson  also  is  vice  president  of  the 
Hub  City  Broadcasting  Co.,  operator  of  WHSY 
Hattiesburg,  Miss. 


WOR,  Goodman  Arrange 
Half-Million  Package 

ACQUISITION  by  WOR  New  York  of  a 
$510,000  package  of  transcriptions  from  Harry 
Goodman  Productions  for  the  entire  1955  sea- 
son was  announced  last  week  by  Gordon  Gray, 
general  manager  of  the  station,  who  described 
the  move  as  exemplifying  "a  decidedly  bullish 
attitude  toward  the  future  of  radio." 

The  package  will  be  used  on  the  1955  version 
of  the  station's  WOR  Radio  Playhouse.  The 
present  format  of  the  Playhouse  calls  for  pres- 
entations from  3  to  5  p.m.  daily  and  from 
9:30  to  10  p.m.  and  10:30  to  11  p.m.  It  will 
be  continued  in  this  form  until  Jan.  1,  1955, 
when  an  additional  2:30-3  p.m.  daily  slot  will 
be  scheduled. 

Another  major  change  in  the  format,  ac- 
cording to  Mr.  Gray,  will  be  increased  em- 
phasis on  classics,  based  on  the  writings  of 
Shakespeare,  Dickens  and  Dumas.  The  con- 
tract provides  for  about  260  hours  of  classics, 
plus  the  following  programs:  Stand  By  for 
Crime"  (52  hours),  Contraband  (52),  Dead- 
line for  Danger  (52),  Nom  De  Plume  (39), 
Thirty  Minutes  to  Go  (13),  All-Star  Western 
Theatre  (52). 

Commenting  on  the  purchase  for  Playhouse, 
Mr.  Gray  declared: 

"We  have  had  a  year  to  test  the  pulling  and 
selling  power  of  this  format  and  our  new  out- 
lay testifies  to  our  confidence  in  the  formula. " 
This  commitment  for  the  entire  year  of  1955 
proves  that  we  mean  business.  The  greater 
emphasis  on  classics  is  the  result  of  our  policy 
of  keeping  a  constant  finger  on  the  pulse  of 
the  public." 

Mr.  Gray  said  extensive  promotion  of  the 
WOR  presentation  of  the  classics  is  planned 
through  the  New  York  Board  of  Education, 
parent-teachers  groups,  cultural  societies  and 
civic  groups.  He  added  that  an  essay  contest 
for  high  school  and  college  students  will  be 
held,  with  its  grand  prize  an  all-expense  trip  to 
the  annual  Shakespeare  Festival  at  Stratford- 
on-Avon  and  Paris. 

KOMO-TV,  WTTV  (TV) 
Begin  Color  Operations 

KOMO-TV  Seattle  inaugurated  colorcasting  last 
Wednesday  with  the  network  pickup  of  the 
Army-RCA  "Television  on  the  Battle  Front" 
demonstration  from  Ft.  Meade,  Md.  (See  story, 
feature  section). 

KOMO-TV,  an  NBC-TV  affiliate  for  Seattle 
and  western  Washington,  now  is  scheduled  to 
receive  in  color  the  network's  The  Marriage. 
series  and  the  "Spectacular"  series  when  the 
latter  debuts  next  month.  The  start  of  color- 
casting  by  the  ch.  4  station  was  exactly  eight 
months  after  it  began  regular  tv  programming 
—Dec.  11,  1953. 

Another  NBC-TV  affiliate,  WTTV  (TV) 
Bloomington,  Ind.,  reported  last  week  that  it, 
too,  scored  a  "first"  in  its  area  by  inaugurating 
network  color  tv.  It  is  carrying  The  Marriage 
series  and  said  reports  of  excellent  color  recep- 
tion from  Indianapolis  and  Columbus  have 
been  received. 

Ward  A.  Coleman  Dies 

WARD  A.  COLEMAN,  former  general  man- 
ager of  WENC  Whiteville,  N.  C,  and  president 
of  the  North  Carolina  Associated  Press  Assn., 
died  last  Tuesday  after  a  long  illness. 

Mr.  Coleman  had  been  active  in  the  North 
Carolina  Assn.  of  Broadcasters  and  NARTB 
for  the  last  eight  years. 


Page  98    •    August  16,  1954 


Broadcasting 


Telecasting 


...1088  foot  guyed  tower 
designed  for  triple  service 

With  their  new  Blaw-Knox  tower,  and  operating  on  channel  5 
to  full  maximum  power  of  100,000  watts,  WMCT  in  Memphis, 
Tennessee,  has  increased  their  coverage  100%. 

The  1088  foot  tower  is  a  triangular  guyed  type  with  insulated 
base  and  sectionalizing  insulators  at  the  640  foot  level. 

This  special  design  tower  does  triple  duty.  The  lower  part 
is  used  as  an  AM  radiator  for  WMC.  In  the  portion  above  the 
insulator  and  just  below  the  top  is  mounted  an  8-bay  FM 
antenna  for  WMCF.  On  top  of  the  tower  is  a  6-bay  super 
turnstile  antenna  for  television  station  WMCT. 

In  addition  to  this  main  tower,  they  use  three  Blaw-Knox 
self-supporting  315  foot  towers  in  nighttime  directional  oper- 
ation .  .  .  plus  a  310  foot  guyed  tower  for  an  auxiliary.  So  at 
this  one  station  they  have  a  total  of  five  Blaw-Knox  towers. 

This  unusual  installation  is  typical  of  how  we  are  prepared  to 
cooperate  with  you  on  any  antenna  tower  problem  you  may  have. 

For  more  information  on  the  many  types  of  Blaw-Knox 
Antenna  Towers,  simply  write  for  your  copy  of  Bulletin  No. 
2417.  Or,  for  prompt  service  send  us  your  inquiry,  specifying 
height  of  tower  and  type  of  antenna. 


BLAW-KNOX  COMPANY 

BLAW-KNOX  EQUIPMENT  DIVISION  •  TOWER  DEPARTMENT 
PITTSBURGH  38,  PENNSYLVANIA 

ANTENNA  TOWERS 

Guyed  and  self-supporting  types — for  AM  •  FM  •  TV  •  microwave  •  communications  •  radar 


2  Djud-utid.^ 
GraylJaR 


Looking  skyward,  note  the  solid 
round  corner  legs  and  the 
double  laced  structural  angle 
bracing.  Insert  shows  the  triple 
unit  compression  cone  base 
insulator. 


WSPA  Spartanburg,  S.  C,  has  leased  and  remodeled  the  adjacent  building  for  the 
studios  and  offices  of  WSPA-TV.  A  47x32  ft.  studio  has  been  constructed  at  the 
rear  of  the  tv  building.  The  WSPA  auditorium,  which  seats  100,  will  connect  with  the 
WSPA-TV  studios.  The  ch.  7  station  will  be  affiliated  with  CBS  when  it  begins  regular 
programming,  presently  scheduled  for  early  fall.  Start  of  operations  hinges  on 
whether  the  U.  S.  Court  of  Appeals  in  Washington  upholds  the  FCC  action  modifying 
WSPA-TV's  construction  permit  to  build  the  transmitter  on  Paris  Mt. 


Tolchin  to  Succeed 
Lebhar  at  WMGM 

BERTRAM  LEBHAR  Jr.,  director  of  WMGM 
New  York,  is  severing  his  connection  with  the 
station,  a  leading  independent,  upon  the  termi- 
nation of  his  contract  on  Aug.  31  and  will  be 
succeeded  by  Arthur  Tolchin,  currently  WMGM 
sales  manager,  Loew's  Inc.,  owner  of  the  outlet, 
announced  Friday. 

Mr.  Tolchin,  being  elevated  to  director,  has 
been  with  WMGM  for  the  past  17  years,  be- 
coming assistant  director  of  sales  in  1945  and 
sales  manager  in  1951.  He  was  one  of  the 
founders  of  the  Radio  Executives  Club,  now 
known  as  Radio  Television  Executives  Society. 
He  is  a  native  of  Milwaukee. 

Mr.  Lebhar,  who  in  addition  to  his  mana- 
gerial duties  is  an  active  sports  broadcaster 
under  the  name  Bert  Lee,  entered  radio  with 
CBS  more  than  20  years  ago.  He  subsequently 
served  with  WOR  New  York  for  four  and  a 
half  years,  then  moved  to  WMCA  New  York 
as  vice  president,  and  in  1939  to  WMGM  as 
director  of  sales.  He  became  director  of  the 
station  in  September  1949.  His  future  plans 
were  not  announced. 


Hartford,  Buffalo  Tvs 
Go  on  Air  Over  Weekend 

TWO  new  tv  stations,  one  vhf  and  one  uhf, 
were  scheduled  to  begin  regular  programming 
last  weekend,  bringing  the  first  local  outlet  to 
Hartford,  Conn.,  and  the  third  to  Buffalo,  N.  Y. 

WGTH-TV  Hartford  (ch.  18),  due  to  begin 
commercial  operations  yesterday  (Sunday),  is 
represented  by  H-R  Tv  Inc.  It  is  the  first  local 
tv  there.  WGR-TV  Buffalo  (ch.  2),  affiliated 
with  NBC  and  DuMont,  was  to  begin  Saturday. 
It  is  represented  by  Headley-Reed  Tv  and  is 
the  third  station  but  second  vhf  there. 

WCHS-TV  Charleston,  W.  Va.  (ch.  8), 
affiliated  with  CBS  and  DuMont  and  repre- 
sented by  the  Branham  Co.,  also  was  scheduled 
to  make  its  debut  at  the  week's  end.  It  will  be 
the  second  station  but  first  vhf  there. 

W  J  NO-TV  West  Palm  Beach,  Fla.  (ch.  5), 
that  city's  second  station  but  first  vhf,  is  due 
to  start  commercial  programming  this  Sunday. 
The  station  is  affiliated  with  NBC  and  repre- 
sented by  Meeker  Tv  Inc.  Its  debut  will  raise 
to  394  the  number  of  tv  stations  operating, 
including  seven  educational  outlets. 


Campbell  on  Leave 
From  WFAA-AM-TV 

MARTIN  B.  CAMPBELL,  62,  supervisor  of 
WFAA-AM-TV  Dallas,  has  taken  indefinite 
leave  of  absence  after  24  years  service  with 
the  organization.  He  is  the  third  prominent 
industry  executive  to 
give  up  active  man- 
agement in  recent 
weeks,  H.  K.  Car- 
penter having  retired 
from  WHK  Cleve- 
land and  Arthur  B. 
Church  from 
KM BC  -  AM  -  TV 
Kansas  City  [Closed 
Circuit,  Aug.  9]. 

Mr.  Campbell's 
leave  became  effec- 
tive last  week.  He 
plans  to  remain  in  MR.  CAMPBELL 

Dallas  but  will  spend 

the  next  three  months  in  Kentucky  and  Florida. 
He  is  a  member  of  the  NARTB  board  as  direc- 
tor-at-large  for  large  stations  and  of  the  BAB 
board.  He  was  president  of  Hill  Tower  Inc., 
subsidiary  corporation  of  WFAA-TV  and 
KRLD-TV,  set  up  to  build  a  joint  1,521 -foot 
tower  for  their  antennas. 

Entering  journalism  in  Asheville,  N.  C,  in 
1912,  he  served  as  a  lieutenant  in  World  War  I, 
moving  to  Associated  Press  in  1921  with  the. 
Louisville  and  Chicago  bureaus.  He  covered  the 
Floyd  Collins  entrapment  in  a  Kentucky  cave 
for  AP.  In  1927  he  joined  the  Louisville  Times 
handling  rewrite  and  radio.  This  led  to  the 
Times  station,  WHAS,  where  he  became  assis- 
tant manager.  After  a  tour  with  Mason-Dixon 
Group  in  1932,  he  was  called  to  WFAA  to 
direct  the  half-time  50  kw  outlet.  Later  he 
consolidated  sales  forces  with  time-sharing 
WBAP  Fort  Worth,  directing  the  sales  end  of 
both. 

XEO,  XEOR  Refuse  45s 

TWO  Texas  border  stations — XEO  Browns- 
ville and  XEOR  McAllen — have  informed  RCA 
Victor  Div.  they  will  be  unable  to  use  a  ship- 
ment of  45  rpm  recordings.  Robert  N.  Pinker- 
ton,  on  behalf  of  the  stations,  said  the  45s  are 
not  suitable  for  broadcast  use  and  the  sta- 
tions do  not  intend  to  go  to  the  expense  of 
installing  equipment  "for  the  sole  purpose  of 
playing  technically  deficient  records  to  the 
detriment  of  our  stations."  He  said  RCA  Victor 
78s  have  long  been  an  important  part  of  the 
stations'  program  material. 

WKZO-TV  Boosts  to  100  Kw 

WKZO-TV  Kalamazoo,  Mich.,  has  begun  op- 
erating with  full  100  kw  power  and  an  antenna 
1,000  feet  above  average  terrain,  giving  it 
coverage  "throughout  western  Michigan  and 
northern  Indiana,"  the  station  announced  Aug. 
7.  The  RCA-designed  antenna  weighs  40  tons. 
It  is  in  12  sections  with  four  radiators  mounted 
at  90-degree  angles  around  the  pole. 

Bell  Links  Two  More 

WLAC-TV  Nashville  and  WNAM-TV  Neenah, 
Wis.,  have  been  connected  to  the  Bell  System's 
network  of  tv  program  transmission  facilities, 
AT&T  reported  last  week,  making  a  total  of 
304  stations  in  195  U.  S.  cities  which  can  now 
receive  network  tv  service. 


Page  100    •    August  16,  1954 


Broadcasting    •  Telecasting 


HOW  TO  Wl 

THE  SERIE 


You  can't  play  baseball  with  recording  discs.  .  .  nor,  do  base- 
balls provide  an  adequate  surface  for  recording. 

On  the  other  hand,  a  cheap,  poorly  balanced  baseball  is  useless 
in  a  professional  game.  And,  a  second  rate,  unevenly  coated 
recording  disc  can  spell  doom  for  any  professional  recording  job. 

In  recording,  the  risk  is  removed  when  you  choose  presto. 
For  here  is  a  disc  made  with  the  same  care  and  perfection  that  go 
into  the  world's  finest  recording  equipment.  Produced  in  the 
world's  most  modern  disc  manufacturing  plant,  presto  Green, 
White,  Orange  and  Brown  label  discs  are  outstanding  in  quality, 
unbeatable  in  performance. 

Whether  you're  recording  one  program,  or  an  entire  series, 
you're  always  on  the  winning  side  with  PRESTO  discs. 


Export  Division: 
Canadian  Division: 


RECORDING  CORPORATION 

PARAMUS,  NEW  JERSEY 

25  Warren  Street,  New  York  7,  N.  Y. 

Walter  P.  Downs,  Dominion  Square  Bldg.,  Montreal 


WORLD'S  LARGEST  MANUFACTURER  OF   PRECISION  RECORDING  EQUIPMENT  AND  DISCS 


MR.  DIXON 


John  J.  Dixon  to  Manage 
WROK  Succeeding  Koessler 

APPOINTMENT  of  John  J.  Dixon  as  station 
manager  of  WROK  Rockford,  111.,  was  an- 
nounced last  week  by  E.  Kenneth  Todd,  presi- 
dent of  Rockford  Broadcasters  Inc.  and  pub- 
lisher of  the  local 
Register  -  Tribune 
and  Morning  Star. 
Mr.  Dixon  last  Tues- 
day succeeded  Wal- 
t  e  r  M.  Koessler, 
who  is  to  assume 
the  presidency  of 
International  Serv- 
ice Corp.,  Fort  Lau- 
derdale, Fla.,  dredg- 
ing and  reclamation 
concern. 

The  post  of  sec- 
retary -  treasurer  of 
Rockford  Broadcast- 
ers, also  relinquished  by  Mr.  Koessler,  has 
been  taken  by  William  K.  Todd,  business  man- 
ager of  the  Rockford  newspapers. 

The  44-year-old  Mr.  Dixon  has  been  with 
WROK  since  April  1939,  when  he  joined  as 
an  announcer.  He  became  program  director 
shortly  thereafter  and  in  1943  was  appointed 
commercial  manager,  the  position  he  held  until 
last  week. 

Article  Blames  Radio-Tv 
For  Juvenile  Delinquency 

TELEVISION  and  radio  were  charged  with 
inciting  delinquency  through  "a  400%"  increase 
in  children's  programs  dealing  with  crime  and 
violence  in  a  story  carried  Thursday  by  the 
New  York  World-Telegram. 

The  emotional  article,  one  of  a  series  on 
juvenile  criminals,  was  titled,  "Children  Fed 
Brutality  on  Tv."  It  appeared  under  the  byline 
of  Allan  Keller,  staff  writer.  While  the  head- 
line was  confined  to  tv,  the  story  also  dealt 
with  radio,  motion  pictures  and  comic  books. 

"It  is  mayhem  and  slaughter  and  mass 
brutality  that  beats  against  the  receptive  im- 
mature mind  of  the  child  like  the  surf,  endless 
and  powerful,"  the  story  says.  It  ascribes  the 
400%  figure  on  tv-radio  increase  in  crime  pro- 
grams in  the  last  three  years  to  National  Assn. 
for  Better  Radio  &  Television.  The  association 
was  said  to  have  found  that  26  hours  of  a 
60-hour  sampling  of  programs  were  deemed 
"objectionable"  by  the  "experts." 

Arthur  W.  Wallander,  former  police  commis- 
sioner of  New  York,  was  quoted,  "Almost  all 
the  programs  have  the  private  eye  put  it  over 
oh  the  cop.  They  glory  in  making  the  police- 
man look  dumb."  Testimony  of  the  Hendrick- 
son  Committee  was  cited.  "But  where  are  the 
mothers?"  the  article  asked,  and  then  launched 
an  attack  on  mothers. 

WMVT  (TV)  Readies  Studios 

REMODELING  of  the  former  Hall  Furniture 
Co.  building  for  studio  facilities  of  WMVT 
(TV)  Burlington,  Vt.,  is  moving  rapidly  and 
the  studio  should  be  completed  in  about  three 
weeks,  it  was  announced  last  week  by  Richard 
G.  ,Huntley,  production  director.  Mr.  Huntley 
said  the  tv  studio  building  will  house  the  tv 
business  offices,  studio,  film  editing  room,  news 
bureau,  photographic  darkroom,  tv  control 
rooms,  announcers  booth  and  dressing  rooms. 


Who's  on  First? 

IN  REBUTTAL  to  a  claim  by  WNBT 
(TV)  New  York  that  its  live  color  tv 
spot  commercial  carried  on  Aug.  6  was 
a  television  "first"  [B»T,  Aug.  9]  WCBS- 
TV  there  issued  a  statement  last  week 
stating  it  was  broadcasting  color  commer- 
cials "more  than  three  years  ago."  The 
statement  said  that  at  5:30  p.m.,  June 
25,  1951,  WCBS-TV  presented  its  first 
color  tv  spot  announcement  for  the  Bul- 
ova  Watch  Co.  and  three  days  later  the 
O'Cedar  Corp.  signed  for  a  series  of 
color  announcements.  It  was  stated  that 
others  who  sponsored  color  announce- 
ments on  WCBS-TV  three  years  ago  were 
Phoenix  Aristomat  and  the  Mutual  Life 
Insurance  Co.  These  commercials  were 
presented  over  CBS-TV's  "field  sequen- 
tial" system.  A  spokesman  for  WNBT 
(TV)  said  the  station  had  not  known 
of  earlier  color  announcements,  but  point- 
ed out  that  theirs  apparently  were  the 
first  presented  under  the  present  com- 
patible color  tv  system. 


Palsy  Group  Attacks 
'Short7  Telethon  Costs 

COLLECTION  in  United  Cerebral  Palsy  Assn. 
telethon  on  KABC-TV  Hollywood  last  month 
totalled  $136,646,  from  which  $32,464  costs 
reduced  the  sum  23.7 %v  the  charitable  group 
revealed  last  month. 

Milton  J.  Brock  Sr.,  president  of  local  UCP 
chapter,  blamed  Theatre  Authority,  which  cut 
show  hours  to  18  from  the  32  allowed  during 
a  similar  1953  telethon,  for  the  group's  failure 
to  match  the  $521,819  raised  last  year. 

This  year's  net  of  $104,181  will  be  divided 
among  Theatre  Authority  charities  ($12,248), 
direct  aid  to  Los  Angeles  County  cerebral  palsy 
sufferers  ($59,051),  national  UCP  research 
program  ($31,099)  and  Orange  County  UCP 
group  ($1,782). 

Plough  Stock  Plan 

PLAN  by  which  employes  of  Plough  Inc., 
manufacturer  of  drugs  and  household  products 
and  licensee  of  WMPS  Memphis  and  WJJD 
Chicago,  can  buy  stock  in  the  company  on  an 
installment  plan,  under  the  employe-owned- 
and-operated  Plough  Credit  Union,  has  been 
announced.  At  the  present  time  about  one 
of  every  six  employes  is  a  shareholder,  owning 
more  than  23%  of  the  total  shares  outstanding. 
Under  the  plan,  the  firm's  shares,  listed  on  the 
New  York  Stock  Exchange,  can  be  bought  by 
employes  at  market  prices  for  as  little  as 
50  cents  down  with  36  months  to  pay  the 
balance. 

WFMJ-TV  Switches  Channels 

RECEIPT  of  congratulatory  messages  from 
distant  viewers  and  servicemen  has  been  re- 
ported by  WFMJ-TV  Youngstown,  Ohio,  fol- 
lowing its  switch  Aug.  7  from  ch.  73  to  21.  The 
changeover  was  an  all-night  job  and  was  accom- 
plished with  the  help  of  RCA  engineers.  The 
station,  now  using  its  new  1,015-foot  tower, 
expects  to  be  operating  with  an  RCA  12.5  kw 
transmitter  in  a  few  weeks,  which  will  boost 
its  power  to  nearly  200  kw.  Grade  A  coverage 
area  of  40  miles,  reaching  into  Cleveland,  is 
anticipated  after  the  increase,  W.  F.  Maag  Jr., 
president,  said. 


WDSM-TV  Boosts  Power, 
Plans  Interconnection 

WDSM-TV  Superior,  Wis.  (Duluth,  Minn.), 
increased  its  power  early  this  month  to  100  kw, 
making  the  ch.  6  station  the  first  one  in  the 
area  to  operate  at  full  power,  according  to  an 
announcement  by  the  station.  WDSM-TV's  new 
tower  and  antenna  is  the  highest  in  the  Twin 
Ports,  the  station  claims,  measuring  584  feet, 
835  feet  above  average  terrain  and  1,830  feet 
above  sea  level. 

The  station  on  Sept.  1  will  become  inter- 
connected via  microwave  relay  from  Minneap- 
olis to  receive  live  programs  from  CBS-TV  and 
DuMont. 

STATION  PEOPLE 

John  Hansen,  sales  manager,  KGO  San  Fran- 
cisco, to  KABC  Hollywood  as  manager;  Wil- 
liam Baxley,  account  executive,  KABC,  pro- 
moted to  station  and  regional  ABC  Radio  sales 
manager;  Jack  F.  Brembeck,  advertising  and 
sales  promotion  manager,  Kaye-Halbert  Corp., 
L.  A.,  to  KABC-TV  as  promotion  manager. 


manager   and  manager, 


Tom  Barnes,  sales 
WDAY-TV  Fargo, 
N.  D.,  promoted  to 
general  manager; 
Jack  Dunn  promoted 
to  radio-tv  manager. 

Paul  Skinner,  an- 
nouncer, W  T  M  J  - 
AM-TV  Milwaukee, 
to  WHBL  Sheboy- 
gan, Wis.,  as  general 
manager. 


Ralph  A.  Petti  Jr., 

program  manager, 
WSBR  Pensacola, 
Fla.,  to  K  C  H  A 
Charles  City,  Iowa,  as  general  manager. 


MR.  BARNES 


Richard  T.  Sampson,  radio  consultant,  to  KPAS 
Banning,  Calif.,  as  manager. 

Louis  J.  Link,  assistant  manager  and  chief  en- 
gineer, city-owned  WSUN-AM-TV  St.  Peters- 
burg, Fla.,  appointed  acting  manager,  following 
resignation  of  Maj.  George  D.  Robinson,  mana- 
ger. 

John  Henry,  sales  manager,  KOA-TV  Denver, 
to  KCSJ-TV  Pueblo,  Colo.,  in  same  capacity, 
succeeding  Robert  Clinton,  to  KIMN  Denver  1 
in  sales  capacity. 

Keith  Culverhouse,  director  of  sales  presenta- 
tions, WPIX  (TV)  New  York,  promoted  to  di- 
rector of  advertising  and  promotion. 

Stuart  J.  Hepburn,  account  executive,  WGAY 
Silver  Spring,  Md., 
named  commercial 
manager. 

Perry  Bascom,  sales 
representative,  WIP 
Philadelphia,  to 
WOR-TV  New  York 
as  account  executive. 


Kenneth  M.  Johnson, 

Daren  F.  McGavren 
Co.,  San  Francisco, 
to  KNBC  same  city 
as  account  executive. 


MR.  HEPBURN 


George  E.  Probst,  director  of  radio  and  tv,  Chi- 
cago U..  appointed  director  of  programs  and 


Page  102    •  ^August  16,  1954 


Broadcasting 


Telecasting 


ssistant  general  manager,  educational  WGBH- 
M-TV  Boston. 

Ituss  Baker,  acting  program  manager,  KGO-TV 
•  an  Francisco,  named  to  that  job. 

.chard  G.  Huntley,  production  manager, 
VWOR-TV  Worcester,  Mass.,  to  WMVT  (TV) 
lontpelier.  Vt..  in  similar  capacity. 

!oyd  Westmorland,  sales  manager,  CKOC 
lamilton.  Ont..  named  commercial  manager, 
KCK-TV  Regina.  Sask. 

)on  Quinn,  vice  president  and  sales  manager, 
.incoln  Dellar  stations  (KXOA  Sacramento, 
vXOC  Chico.  Calif.,  and  KXOB  Stockton, 
Talif.).  to  KABC-TV  Hollywood  as  assistant 
general  sales  manager. 

ohn  J.  Walsh,  formerly  advertising  manager, 
Dayton  Tire  and 
Rubber  Co.,  to 
WKRC-AM-TV  Cin- 
cinnati and  sister 
stations  WTVN-AM- 
TV  Columbus,  as  co- 
ordinating directorof 
merchandising,  pro- 
motion and  publi- 
city; Fred  Thomas, 
promotion  and  pub- 
licity manager, 
WKRC-TV,  pro- 
moted to  publicity 
manager,  WKRC  - 
AM-TV;  Lila  Lam- 
lert,  promotion  and  publicity  manager,  WKRC, 
iromoted  to  promotion  and  merchandising 
nanager,  WKRC-AM-TV;  Helen  Nugent,  pro- 
notion  dept.,  WKRC-TV  to  assistant  to  Mr. 
Thomas  in  publicity  dept.:  Dan  Ries,  promotion 
iept.,  WKRC,  to  assistant  to  Miss  Lambert. 

George  L.  Snyder  to  WJBK-AM-FM-TV  Detroit 
is  merchandising 


nanager. 

Tonnie  Halter,  pro- 
notion  writer,  KCBS 
San  Francisco,  pro- 
noted  to  sales  pro- 
notion  assistant,  suc- 
:eeding  David  Bo- 
•ard,  who  joins 
3BDO,  N.  Y.,  as  ac- 
count executive.  Ed- 
ward Hayden  pro- 
noted  to  production 
\  riter. 


WALSH 


SNYDER 


Robertson  White, 

ormer  Hollywood  screen  writer,  to  WBT  and 


CHNS 

HALIFAX       NOVA  SCOTIA 
Our  List  of  NATIONAL 
ADVERTISERS  Looks  Like 
WHO'S  WHO! 
THEY  want  the  BEST! 
Ask 

JOS.  WEED  &  CO., 
350  Madison  Ave.,  New  York 
About  the 
Mari+imes  Busiest  Station 

5000  WATTS 


WBTV  (TV)  Charlotte, 
velopment  supervisor. 


N.  C,  as  program  de- 


Don  McCarty,  announcer,  WCFL  Chicago,  pro- 
moted to  newly-created  post,  assistant  program 
director. 

Tom  Maness,  continuity  supervisor,  WPTF 
Raleigh,  N.  C,  to  sales  dept.  as  sales  representa- 
tive; Helen  Tucker  succeeds  Mr.  Maness. 

Phil  Waterhouse  to  KBIS  Bakersfield,  Calif.,  as 
head  of  news  dept.;  Ed  Wilson  to  station  as 
weatherman;  Jimmy  Thomason  to  station. 

Bill  Sheil,  formerly  with  WTVO  (TV)  Rockford, 
ELL,  to  WREX-TV  same  city,  as  sports  director. 

Eddie  Doucette  signed  to  handle  Home  Cooking 
show,  WNBQ  (TV)  Chicago. 

Karl  A.  Rembe,  sales  manager,  KVVC  Ventura, 
Calif.,  and  Chuck  Farmer,  western  disc  m.c, 
KVVC,  to  KVEN  same  city  in  sales  dept.  and 
as  disc  m.c. -chief  engineer,  respectively. 

Herb  Cahn,  KJBS  San  Francisco,  to  sales  staff, 
KROW  Oakland,  Calif. 

Doug  McKay,  formerly  announcer,  WNMP 
Evanston,  111.,  to  production  staff,  WBBM  Chi- 
cago. 

James  Walsh  and  Vincent  Rubertone,  RCA  In- 
stitute graduates,  to  engineering  staff,  WHLI 
Hempstead,  L.  I.,  N.  Y. 

Iris  Adams,  traffic  manager,  KOAT-TV  Albu- 
querque, to  sales  service  dept.,  KTTV  (TV) 
Hollywood. 

Donna  Austin,  KSWS- AM-TV  Roswell,  N.  M  , 
to  continuity  staff,  KEX  Portland,  Ore. 

Ronny  Born,  former  radio  producer,  WLW 
Cincinnati,  to  WLWD  (TV)  Dayton.  Kenny 
Price  and  Glenn  Scott  to  WLW  and  WLWT 
(TV)  Cincinnati  staff  for  Midwestern  Hayride 
program;  Jimmy  Wilbur  and  Jimmy  James  to 
WLWT  (TV),  WLWC  (TV)  Columbus  and 
WLWD  (TV)  Dayton  as  members  of  Crosley 
Broadcasting  Corp.'s  Joe  Lugar  Orchestra. 

Larry  Clark  returns  to  WTMJ-AM-TV  Mil- 
waukee, from  two  years  in  sales  promotion  for 
Milwaukee  firm. 

Les  Barry  to  KIMN  Denver  as  newscaster  and 
disc  m.c. 

Mac  McGuire,  disc  m.c,  WIP  Philadelphia,  to 
KYW  same  city,  in  same  capacity. 

Sheldon  Wigler,  radio-tv  dept.,  Donahue  &  Coe 
Inc.,  N.  Y.,  to  WVNJ  Newark,  N.  L,  as  ac- 
count executive. 

June  Bell  to  WSYR-TV  Syracuse,  N.  Y.,  as 
vocalist  on  The  Six-Thirty  Club  and  Jim  Deline 
Gang  programs. 

George  Putnam,  newscaster,  KTTV  (TV)  Holly- 
wood, signs  new  three-year  contract  with 
station. 

Bob  Lee,  manager.  CHUM  Toronto,  resigns  to 
co-form  tv,  industrial  and  educational  film  serv- 
ice, tentatively  named  Comprehensive  Film 
Services. 

George  C.  Biggar,  president  and  general  mana- 
ger, WLBK  DeKalb,  111.,  elected  to  board  of 
directors,  DeKalb  Community  Chest. 

Joe  Wilson,  sports  announcer,  WMAQ  and 
WNBQ  (TV)  Chicago,  honored  by  Illinois  Har- 


ness Racing  Group  for  outstanding  contribution 
to  sport. 

Mrs.  Grace  Ryden,  operator,  amateur  W9GME 
Chicago,  and  head  of  Radio  Amateur  Civil 
Emergency  Service,  same  city,  awarded  $300 
scholarship  for  tv  technical  practice  to  North- 
west Radio  &  Television  School  at  that  city's 
branch  for  organizing  women  in  area  into 
emergency  defense  group. 

Hugh  White,  engineer,  WSYR-AM-TV  Syracuse, 
N.  Y.,  and  Evelyn  Goode  were  married  July  24. 

Robert  C.  Betts,  newsman,  KQTV  (TV)  Fort 
Dodge,  Iowa,  and  Rita  Fowler  were  married. 

Jack  Mahoney,  sales  staff,  WIBG  Philadelphia, 
father  of  son,  Aug.  5. 

REPRESENTATIVE  PEOPLE 

Richard  P.  Hogue  appointed  tv  sales  manager, 
Headley-Reed  Tv  Co.,  N.  Y.;  I.  N.  Hardingham 
appointed  am  sales  manager,  Headley-Reed 
Co.;  Austin  Smithers,  formerly  with  ABC,  to 
sales  staff,  Headley-Reed  Tv. 

Robert  Hilton,  owner-operator  of  Brooklyn 
advertising  agency,  to  sales  dept.,  CBS  Radio 
Spot  Sales,  Hollywood,  as  assistant  manager. 

John  Shelton,  Avery-Knodel  Inc..  Chicago,  to 
sales  staff,  Crosley  Broadcasting  Corp.,  same 
city. 

Doug  Brown,  account  executive,  Headley-Reed 
Co.,  N.  Y.,  father  of  girl,  Jacqueline.  July  30. 


Channel 
12 


KANSAS 


LISTENING  HABITS  are  well- 
established.  Pick  a  positive  and  loyal 
viewing  audience.  Select  KTVH 
in  Kansas. 


See  Your  KTVH 
Sales  Representative  Today! 


CHANNEL 

12  1 


KTVH 

HUTCHINSON  -  WICHITA 


VHP 
240.000 
WATTS 


CBS  BASIC-DU  MONT-ABC 
REPRESENTED  BY  H-R  TELEVISION,  INC. 

COVERS  CENTRAL  KANSAS 


Broadcasting   •  Telecasting 


August  16,  1954    •    Page  103 


NETWORKS 


MICKELSON  TO  HEAD  NEW  CBS  NEWS  UNIT 


CBS-TV  director  of  news  and 
public  affairs  becomes  vice 
president  of  CBS  Inc.  to  head 
combined  radio  and  tv  news 
division. 

PLANS  for  reorganization  of  the  news  and 
public  affairs  departments  of  CBS  Radio  and 
CBS-TV  into  a  single  operating  unit  under 
the  direction  of  Sig  Mickelson  was  announced 
last  week  by  Dr.  Frank  Stanton,  CBS  president. 

In  the  changeover,  Mr.  Mickelson,  director 
of  news  and  public  affairs  for  CBS-TV  since 
July  1951,  becomes  vice  president  of  CBS  Inc. 
in    charge   of  CBS 


news  and  public  af- 
fairs. The  new  unit 
will  serve  both  radio 
and  television  divi- 
sions. 

"This  consolida- 
tion will  not  only 
provide  greater  flexi- 
bility in  our  world- 
wide news  and  pub- 
lic affairs  coverage," 
Dr.  Stanton  said, 
"but  it  will  permit 
the  greatest  possible 
use  of  our  newsmen 
and  correspondents  in  both  radio  and  television, 
and  allow  both  media  to  take  advantage  of 
the  rich  experience  of  our  foreign  staff." 

Dr.  Stanton  observed  that  Mr.  Mickelson's 
appointment  was  in  accordance  with  the  view 
expressed  last  spring  by  William  S.  Paley,  CBS 
chairman  of  the  board,  that  top  management 
in  broadcasting  must  give  increased  attention 
and  emphasis  to  the  operation  of  news  and 
public  affairs. 

"Mr.  Mickelson  will  be  in  complete  charge 
of  all  news  and  public  affairs  broadcasts  on 
both  radio  and  television,"  Dr.  Stanton  said. 
"As  a  vice  president  of  the  parent  company 
of  the  CBS  radio  and  television  divisions,  his 
status  and  authority  will  be  equal  to  that  of 
the  heads  of  our  most  important  departments." 

It  was  said  that  Mr.  Mickelson  will  announce 
shortly  his  detailed  plans  for  the  new  organiza- 
tion, which  will  be  identified  as  CBS  news  and 
public  affairs. 

Mr.  Mickelson  was  born  41  years  ago  in 
Sioux  Falls,  S.  D.,  and  was  graduated  in  1934 


MR.  MICKELSON 


from  Augustana  College,  Sioux  Falls,  follow- 
ing several  years  as  a  newspaper  reporter  and 
editor  on  The  Sioux  Falls  Argus  Leader  and 
as  a  newscaster  for  KSOO  in  that  city.  He 
joined  WCCO  Minneapolis  (then  a  CBS-owned 
outlet)  as  news  editor  in  1943.  He  served 
successively  as  director  of  news  and  special 
events,  director  of  public  affairs  and  produc- 
tion manager  before  shifting  to  CBS  in  New 
York  in  December  1949  as  director  of  public 
affairs.  In  July  1951,  he  was  appointed  direc- 
tor of  news  and  public  affairs  for  CBS-TV. 

Manion  Forum  Negotiates 
For  MBS  Broadcast  Series 

REPORTED  negotiations  with  MBS  for  a 
series  of  weekly  radio  broadcasts,  to  be  under- 
written by  the  newly-formed  Manion  Forum 
of  Opinion,  were  confirmed  last  Wednesday 
by  Dr.  Clarence  E.  Manion,  former  dean  of 
law  at  Notre  Dame  U.  and  co-chairman  of  the 
For  America  organization  [Closed  Circuit, 
Aug.  9]. 

Dr.  Manion  will  speak  on  behalf  of  the 
MFO,  a  privately-financed,  non-profit  group,  in 
a  series  of  talks  starting  Oct.  1,  it  was  reported. 
The  15-minute  broadcasts  will  commence  over 
about  30  Mutual  outlets  (reportedly  coast  to 
coast)  and  be  extended  eventually  to  the 
full  network  of  some  540  stations,  according  to 
E.  Ross  Humphrey,  president  of  E.  Ross  Hum- 
phrey &  Assoc.,  Chicago  agency  handling  For 
America  advertising. 

Earlier,  Dr.  Manion,  who  is  former  chairman 
of  President  Eisenhower's  Government  Rela- 
tions Commission,  reportedly  had  denied  any 
connection  between  the  forum  and  For  America, 
which  was  avowedly  set  up  to  fight  "interna- 
tional socialism"  and  "centralized  federal 
power."  The  forum  is  headed  by  B.  K.  Patter- 
son, president  of  St.  Joseph  National  Bank  & 
Trust  Co.,  South  Bend,  Ind. 

Present  plans  call  for  the  broadcasts  to  be 
aired  on  Sunday  evenings,  perhaps  around  9  or 
9:30  p.m. 

Contributions  of  from  $250  to  $10,000  or 
more  are  currently  being  solicited  out  of  Chi- 
cago from  some  340  business  leaders  and 
solicitations  will  be  extended  later  to  50,000 
business,  industrial  and  professional  leaders 
throughout  the  country.  The  forum  hopes  to 
have  sufficient  funds  in  time  to  launch  the 
series  Oct.  1. 


Owl  ofj  tfie,  MaixoyiA  GMaL  QMkmh 

V10  KC   •    50,000  WATTS  ^^l^^^jl^T^ J^i 


MEL  WHEELER  (c),  president  and  general 
manager,  WEAR-TV  Pensacola,  Fla.,  signs 
with  ABC-TV  to  become  the  network's 
interconnected  affiliate  in  the  Mobile  Bay 
area,  effective  Oct.  1.  Representing 
ABC-TV  are  Earl  Mullin  (I),  regional  man- 
ager, stations  relations  department,  and 
Alfred  R.  Beckman,  national  director  of 
the  stations  relations  departments.  Ch. 
3  WEAR-TV's  radio  affiliate,  WEAR,  has 
been  an  ABC  affiliate  for  several  years. 

Lee  Tv  Network  Claims 
Ample  Stations  in  Fold 

SUFFICIENT  affiliates  are  now  signed  to 
"assure  financial  and  operational  success"  of 
the  proposed  Lee  International  Tv  Network, 
which  plans  to  operate  as  a  wholly-commercial 
film  hookup,  Raymond  L.  Kulzick,  Lee  presi- 
dent, has  announced. 

Mr.  Kulzick  said  Lee  would  show  filmed 
programs  (none  sustaining)  simultaneously  on 
affiliate  stations  starting  Sept.  26,  but  declined 
to  report  how  many  stations  have  signed.  Pro- 
grams would  be  built  in  10-minute  units  for 
evening  telecasts,  he  said.  Lee  also  will  have 
its  own  music  and  obtain  an  affiliation  with  a 
music  publishing  house,  he  added.  The  net- 
work will  deliver  three  hours  of  programs 
each  day,  according  to  Mr.  Kulzick,  who  is 
described  also  as  president  of  R.  L.  Kulzick 
Inc.,  advertising  agency.  Seven  shows  are 
ready  for  production,  he  said. 

Mr.  Kulzick  also  announced  interview  audi- 
tions for  talent  whose  records  Lee  proposes 
to  release.  Auditions  will  start  Aug.  13,  he 
added.  The  network  is  a  division  of  R.  Lee 
Ltd.,  409  E.  Washington  Ave.,  Madison  3,' 
Wis. 

WTPA  (TV)  to  Join  ABC-TV 

WTPA  (TV)  Harrisburg,  Pa.  (ch.  71 ),  will  join 
ABC-TV  as  an  affiliate  on  Sept.  19,  it  was 
announced  last  week  by  Alfred  R.  Beckman, 
national  director  of  ABC's  station  relations 
departments.  WTPA  is  owned  and  operated 
by  Harrisburg  Broadcasters  Inc.,  with  David 
J.  Bennett  as  vice  president  and  general  man- 
ager. 

WGTH-TV  Now  DTN  Affiliate 

WGTH-TV  Hartford,  Conn.  (ch.  18),  became 
an  affiliate  of  the  DuMont  Television  Network 
Aug.  1.  The  station  operates  with  163  kw  and 
serves  an  area  with  a  total  population  of 
1,255,000. 


Page  104    •    August  16,  1954 


Broadcasting    •  Telecasting 


ABC  NAMES  PETRY 
:0R  WEST  COAST 

IDWARD  PETRY  &  Co.  will  represent  the 
.BC  radio  and  television  networks  on  a  regional 
asis  on  the  West  Coast,  effective  Sept.  1,  under 
n  agreement  announced  jointly  last  Friday  by 
•arl  Hudson,  vice  president  in  charge  of  ABC's 
western  division,  and  Edward  Petry,  president 
f  the  station  representation  firm. 

The  Petry  company  since  Sept.  1,  1952,  has 
epresented  ABC's  four  owned  radio  and  tv  sta- 
iions  on  the  West  Coast— KABC-AM-TV  Los 
\ngeles  and  KGO-AM-TV  San  Francisco — and 
lso  the  network's  WABC-AM-TV  New  York. 
Che  other  ABC-owned  outlets,  WLS  and 
IVBKB  (TV)  Chicago  and  WXYZ-AM-TV  De- 
roit,  are  represented  by  John  Blair  &  Co. 
radio)  and  Blair-Tv  (television). 

Under  the  new  plan  to  extend  ABC's  sales 
tperations  regionally  on  the  West  Coast,  the 
tnnouncement   noted,   the   networks'  western 
livision  sales  force  will  be  augmented. 
Mr.  Petry  said: 

"The  highly  concentrated  sales  effort  that 
he  combined  staffs  of  ABC  and  the  Petry 
irganization  will  bring  to  bear  will  have  far- 
eaching  results  in  the  radio  and  television 
ndustry.  We  welcome  this  greater  association 
fvith  ABC  as  a  dramatic  move  which  will 
>ring  new  sales  techniques  and  drive  to  the 
lighly  competitive  fields  of  spot  sales  in 
adio  and  television." 

Mr.  Hudson  asserted: 

"This  will  provide  ABC's  regional  radio 
md  television  networks  with  the  maximum 
elling  impact.  The  move  will  bring  to  peak 
•fficiency  the  network's  selling  both  in  radio 
md  television  and  will  enable  ABC  to  provide 
:ven  better  service  to  its  clients." 

Five  Outlets  Form 
Calif.  Valley  Group 

-ORMATTON  of  the  California  Valley  Group 
)f  five  radio  stations  was  announced  last  week 
■>y  Avery-Knodel  Inc.,  national  sales  repre- 
entatives,  which  described  the  move  as  "the 
nost  significant  development  in  California  ra- 
9io  in  many  years." 

The  stations  forming  the  group  are  KFRE 
-resno,  KROY  Sacramento,  KERO  Bakers- 
ield,  KHSL  Chico  and  KVCV  Redding.  The 
(:ombined  facilities  of  all  five  stations,  or 
:ombinations  of  three  of  them,  will  be  made 
ivailable  to  national  spot  advertisers  with  dis- 
:ounts  ranging  up  to  20%  below  established 
ates,  according  to  Avery-Knodel. 


Bell  Has  47  Cities 
Linked  for  Color  Tv 

]AS  OF  Aug.  1  the  Bell  System  intercity  tele- 
iMon  network  had  approximately  29,000  chan- 
nel miles  converted  to  make  color  tv  service 
^available  to  stations  in  47  cities.  As  of  Dec. 
31,  it  is  estimated,  about  40,000  channel  miles 
>vill  be  so  equipped,  to  serve  94  cities. 

This  data  was  supplied  to  FCC  last  week  by 
American  Telephone  &  Telegraph  Corp.'s  Long 
Lines  Division  along  with  lists  of  the  cities  now 
'served  by  color-adapted  channels  and  those  to 
,oe  served  by  the  end  of  the  year. 

Served  as  of  Aug.  1:  Atlanta;  Baltimore:  Bing- 
namton;  Bloomington;  Boston;  Chicago;  Cincin- 
nati; Cleveland;  Columbus,  Ohio;  Dallas;  Daven- 
2' rt,  Iowa;  Detroit;  Fort  Worth;  Fresno;  Grand 
3  pids,  Mich.;  Houston;  Huntington,  W.  Va.; 
Tackson,  Miss.;  Johnstown,  Pa.;  Kansas  City; 
Lancaster,  Pa.;  Los  Angeles;  Louisville;  Memphis; 

Broadcasting    •  Telecasting 


or —  Why  we  have  beef  the  year  round 
instead  of  just  at  roundup  time 


4.  Buck,  on  the  other  hand,  wasn't  so 
well  "finished"  and  was  bought,  along 
with  some  other  steers,  by  a  cattle 
feeder — a  man  who  runs  a  "boarding 
house"  for  cattle. 


1 .  Tex  and  Buck  were  two  steers  which 
grew  up  on  adjoining  ranches.  At 
roundup  time  (in  late  summer  and  fall, 
when  the  grass  began  to  dry  up)  they 
left  their  home  on  the  range  to  go  to 
the  city. 


wix 

5.  Here  Buck  lives  a  life  of  ease  —  with 
nothing  to  do  but  eat.  (Actually  this 
is  very  useful  work,  because  he  is  turn- 
ing grains  and  grasses  that  people  don't, 
or  can't,  eat  into  extra  pounds  of  fine 
beef  that  they  do  want.) 


2.  At  the  stockyards  the  steers  were 
sized  up  by  two  kinds  of  buyers:  (1) 
Meat  packers,  who  estimated  how 
much  beef  they  could  get  out  of  them; 
(2)  Cattle  feeders,  who  estimated  how 
much  beef  they  could  put  on  them. 


6.  In  3  to  6  months — after  Buck  has 
put  on  a  lot  of  weight  (200  to  450  lbs.) 
— he  will  return  to  the  stockyards.  He 
will  arrive  at  the  time  of  year  when  less 
beef  is  coming  from  the  cowboy  country. 


3.  Tex,  and  others  like  him,  was  bought 
by  a  meat  packer,  and  shortly  there- 
after contributed  his  share  of  fine  pot 
roasts,  stews,  and  hamburgers. 


7.  Because  farmers  buy  many  cattle 
like  "Buck"  and  add  to  their  weight 
and  quality,  the  supply  of  beef  is 
evened  out.  If  they  didn't,  we'd  have 
much  less  beef  in  the  winter,  spring  and 
early  summer — and  prices  of  all  beef 
would  be  much  higher  between  one 
year's  roundup  time  and  the  next. 


AMERICAN  MEAT  INSTITUTE 

Headquarters,  Chicago  Members  throughout  the  U.  S. 


August  16,  1954    •    Page  105 


NETWORKS 


MANUFACTURING 


MR.  ASHER 


Milwaukee;  Minneapolis;  Nashville;  New  Orleans; 
New  York;  Oklahoma  City;  Omaha;  Philadelphia; 
Providence;  St.  Louis;  St.  Paul;  Salt  Lake  City; 
San  Antonio;  San  Francisco;  Schenectady;  Syra- 
cuse; Toledo;  Tulsa;  Utica,  N.  Y.;  Washington, 
D.  C:  Wilmington,  Del.;  Winston-Salem,  N.  C, 
and  Youngstown,  Ohio. 

To  be  added  bv  Dec.  31:  Ames,  Iowa;  Austin, 
Tex.;  Bangor,  Me.;  Bethlehem,  Pa.;  Buffalo; 
Champaign,  111.;  Charleston,  W.  Va.;  Charlotte, 
N.  C;  Columbia,  S.  C;  Des  Moines;  Erie,  Pa.; 
Fort  Wayne,  Ind.:  Galveston,  Tex.;  Hampton,  Va.; 
Hannibal,  Mo.;  Hutchison,  Kan.;  Indianapolis; 
Jacksonville,  Fla.;  Knoxville;  Lansing,  Mich.; 
Little  Rock,  Ark.;  Lynchburg.  Va.;  Macon,  Ga.; 
Meridian,  Miss.;  Miami;  Monroe,  La.;  Norfolk, 
Va.;  Peoria,  111.;  Phoenix,  Ariz.;  Portland,  Me.; 
Portland,  Ore.;  Reading,  Pa.;  Richmond,  Va.; 
Roanoke,  Va.;  Rochester,  N.  Y.;  Rock  Island,  111.; 
St.  Joseph,  Mo.;  San  Diego;  Seattle;  Sioux  City, 
Iowa;  South  Bend,  Ind.;  Springfield,  Mass.; 
Springfield,  Mo.;  Tacoma,  Wash.;  Topeka,  Kan.; 
Wheeling,  W.  Va. 

NETWORK  PEOPLE 

John  Asher,  sales  promotion  manager,  CBS 
Radio,  Hollywood, 
to  Columbia  Pacific 
Radio  Network., 
same  city,  as  director 
of  sales  promotion 
and  advertising,  suc- 
ceeding James  W. 
Frost,  promoted  to 
newly-created  posi- 
tion, manager  of 
sales  development. 

PhiMp  Cohan,  CBS- 
TV  producer,  and 
H.  K.  Henry,  Mont- 
gomery Ward  &  Co., 
Chicago,  to  N.  W.  Ayer  &  Son,  Hollywood  and 
Philadelphia,  respectively,  as  members  of  plans- 
merchandising  dept.  and  tv  staff. 

Joe  Connelly  and  Bob  Mosher  signed  as  execu- 
tive producers,  CBS  Radio  Amos  'n'Andy  Music 
Hall  series  (Mon.-Fri.,  9:30-9:55  p.m.  EST) 
which  starts  Sept.  13;  Sam  Pierce,  producer- 
director.  Edgar  Bergan  program.  Cliff  Howel!, 
director,  Amos  '«'  Andy  program,  and  Jack 
Daley,  former  motion  picture  studio  and  re- 
cording company  publicity  agent,  signed  as 
producer,  director  and  recording  and  contact 
man,  respectively. 

Robert  Bowen,  publicist,  ABC-TV  Hollywood, 
to  NBC,  same  city,  in  similar  capacity. 

William  Philipson,  formerly  general  manager, 
ABC  Western  div.,  appointed  executive  pro- 
ducer to  producer  David  O.  Selznick,  on  Light's 
Diamond  Jubilee  show,  to  be  telecast  Oct.  24 
over  ABC-TV,  CBS-TV,  DuMont  TV  and  NBC- 
TV. 

James  H.  "Sleepy  Jim"  Crowley,  member  of 
"Four  Horsemen  of  Notre  Dame"  football 
foursome  and  vice  president  and  general  mana- 
ger, WTVU  (TV)  Scranton,  Pa.,  selected  to  do 
color  comment  for  NBC-TV's  Canadian  pro- 
fessional football  game  telecasts  starting  Aug. 
28. 

Dick  Satterfield,  beauty  authority,  and  Chef 
Phillip,  cooking  instructor,  sign  13-week  con- 
tracts to  appear  on  NBC-TV's  Home  show. 


CBS'  NET  INCREASES  IN  FIRST  HALF 


quthwest- 


Six-month  statement  reports 
consolidated  net  income  of 
CBS  Inc.  and  domestic  subsidi- 
aries passed  $5  million  mark. 
Gross  for  same  period:  Over 
$131  million. 

CONSOLIDATED  net  income  of  CBS  Inc.  and 
its  domestic  subsidiaries  during  the  first  half  of 
1954  totaled  $5,177,449  as  compared  to  $4,793,- 
377  for  the  same  period  of  1953,  according  to 
a  six-month  statement  issued  last  Wednesday 
by  Board  Chairman  William  S.  Paley. 

The  total  for  the  first  six  months  of  this  year 
represents  $2.21  per  share  as  against  $2.05  for 
the  comparable  1953  period. 

Gross  income  after  discounts,  commissions 
and  returns  was  $131,442,767  for  the  first  half 
of  1954  as  compared  to  $144,790,241  for  the 
first  half  of  1953. 

The  statement  was  issued  at  a  CBS  board 
meeting  at  which  a  cash  dividend  of  40  cents 
a  share  was  declared  on  class  A  and  class  B 
stock,  payable  Sept.  10  to  stockholders  of 
record  at  the  close  of  business  on  Aug.  27. 

The  consolidated  income  statement: 


Gross  Income   

Less — Discounts,  commis- 
sions  and   returns   ,  _ 


Deduct: 

Operating  expenses  and 

cost  of  goods  sold   

Selling.  general  and 
administrative  expenses 
Provision  for  deprecia- 
tion and  amortization  of 
leasehold  improvements 


Six  Months  Ended 
July  3,  1954 
(26  Weeks) 

$176,010,777 


July  4.  1953 
(26  Weeks) 

$151,253,680 


44.574,010 


$96,873,761 
20.339,351 


114.7ik.241 

$83,725,213 
17,556.636 


119.497.473 

103,024.842 

Miscellaneous    income,  .  less 
miscellaneous  deductions. _ 

11.945.294 
317.845 

11.765,399 
292,022 

Income  before  federal  taxes 
on   income  . 

Provision  for  federal  taxes 
on   income   -  -   

11,627,449 
6.450,000 

11,473,377 
6.680.000 

Net  Income  for  Period  ____ 

$  -5.177,449 

$  4.793.377 

Earnings    per    Share —  

Bold  denotes  red  figures 

Notes : 

$2.21 

$2.05 

1.  The  provision  for  federal  taxes  on  income  shown  above  for 
the  six  months  ended  July  4.  1953  is  $790,000  less  than 
the  amount  previously  reported.  This  reduction  in  tax 
provision,  and  the  corresponding  increase  in'  net  Income 
for  the  period,  reflect  the  applicable  amount  of  change 
arising  from  certain  tax  regulations  issued  late  in  1953. 
affecting  companies  engaged  in  television  broadcasting. 

2.  The  1954  results  are  subject  to  year  end  adjustments  and 
to  audit  bv  Lybrand,  Ross  Bros.  &  Montgomery. 

SAMUEL  R.  DEAN. 
August   II.    1954  Treasurer 

DuMont  Tube  Sales  Increase 

INCREASE  of  160%  in  sale  of  DuMont  tv 
picture  tubes  in  far  western  states  during  first 
six  months  of  1954  over  the  comparable  period 
of  1953  was  reported  last  week  by  Edwin  B. 
Hinck,  replacement  sales  manager  for  Cathode- 
Ray  Tube  Div.  of  Allen  B.  DuMont  Labs.  This 
increased  rate  of  sale,  Mr.  Hinck  said,  led  to 
the  establishment  of  a  west  coast  sales  and  serv- 
ice depot  in  Los  Angeles,  with  George  Jollie  in 
charge. 


HOUSTON 

2700  POLK  AVENUE 
TELEPHONE  -  -  ATWOOD  8536 


—  FOR  ALL  BROADCAST  EQUIPMENT  NEEDS  — 


CONTRACTING  for  a  DuMont  25  kw 
transmitter  and  control  equipment  for 
KCOM-TV  Sioux  City,  Iowa,  are  (I  to  r): 
Dietrich  Dirks,  president,  KCOM  Broad- 
casting Co.;  Al  Smith,  KCOM  chief  engi- 
neer, and  J.  B.  Klindworth,  DuMont  sales 
engineer.  The  ch.  4  outlet  expects  to  be 
on  the  air  by  Sept.  1. 

RCA'S  STAY  REQUEST 
DISPUTED  BY  JUDGE 

Petition  to  stay  the  $16  million 

anti-trust  suit  by  Zenith  and 

subsidiary   Rauland  branded 

groundless  by  judge. 

RCA's  petition  before  the  U.  S.  Court  o: 
Appeals,  Chicago,  for  a  stay  in  the  $16  millioi 
anti-trust  suit  lodged  by  Zenith  Radio  Corp 
and  its  subsidiary,  Rauland  Corp.,  was  brandet 
by  Federal  District  Court  Judge  Michael  L 
Igoe  as  groundless  last  Thursday. 

In  a  lengthy  brief  filed  with  the  appellatt 
court,  Judge  Igoe  backed  up  his  earlier  con 
tention  that  the  trial  should  be  pursued  anc 
that  its  outcome  should  not  hinge  on  the  out 
come  of  development  in  a  Delaware  district 
court  over  patent  issues. 

Last .  month  RCA  filed  an  appeal  for  thf1 
writ,  claiming  that  Judge  Igoe  erred  on  severar 
counts  and  sought  a  stay.  The  appellate  cour 
issued  a  show-cause  order  asking  why  such  \ 
stay  should  not  be  continued  at  RCA's  request 

In  effect,  Judge  Igoe  Thursday  accused  RCA 
on  the  basis  of  evidence  submitted  to  hin 
through  the  prolonged  proceedings,  of  playinf 
"one  court  against  another." 

He  cited  five  reasons  why  he  was  well  withii 
his  judicial  rights  in  refusing  RCA's  plea  foj. 
a  stay: 

(1)  Rauland,  Zenith's  tube  subsidiary,  is  no 
a  party  to  the  Delaware  suit  and  can  asser 
no  treble  damage  claim  there,  having  beer 
denied  intervention  by  Judge  Leahy. 

(2)  Rauland's  treble  damage  claim  cannot  bf 
asserted  in  Delaware  by  Zenith  because  a  stock 
holder,  even  a  sole  stockholder,  cannot  main 
tain  a  treble  damage  suit  on  behalf  of  tht 
corporation. 

(3)  Under  the  federal  rules  of  civil  procedun 
Zenith  should  not  be  deprived  of  its  constitu 
tional  right  to  a  trial  by  jury  by  virtue  of  tht 
Delaware  case  in  which  the  only  anti-trus 
issues  are  misuse  issues  which  are  to  be  triec 
solely  before  the  court. 

(4)  Rauland  cannot  be  deprived  of  its  jun 


Page  106 


August  16,  1954 


Broadcasting 


Telecastinc 


al  in  the  Chicago  court  by  virtue  of  anything 
t  happened  in  Delaware,  because  it  is  not 
party  to  that  suit  and  cannot  be  bound  by 
i\  thing  that  occurs  in  that  forum. 
(5).  There  is  no  prospect  of  a  trial  of  any 
kti-trust  issue  in  the  Delaware  court  for  at 
pst  a  year. 

Judge  Igoe  noted  that  "Judge  Leahy  accepted 
te  RCA  contention  that  the  issues  in  the 
nicago  and  Delaware  actions  were  not  the 
,me  and  for  that  reason  refused  to  stay  the 
ihicago  action." 

Last  May  Judge  Leahy,  in  effect,  denied 
jnith's  counterclaim  on  its  1946  patent  suit 
ainst  RCA,  General  Electric  and  others,  and 
'so,  in  effect,  dismissed  the  proceedings. 
In  Chicago,  Zenith  and  Rauland  have  filed 
S16  million  suit  against  RCA,  General  Elec- 
ttc  and  Western  Electric   Co.,   claiming  a 
onopoly  in  the  patent  field,  after  RCA  had 
ianged  Zenith  with  patent  infringements. 
Judge  Igoe  claimed  that  "in  view  of  the 
ct  that  the  Delaware  action  can  in  no  event 
spose  of  any  issue,  for  or  against  Rauland, 
tcause  it  is  not  a  party  thereto,  it  seemed  clear 
■J  [me]  that  RCA  had  made  no  showing  which 
ould  justify  a  stay  against  the  use  of  discovery 
oceedings  permitted  by  the  federal  rules  of 
;vil  procedure." 

He  added  that  RCA's  ple'a  for  a  stay  "seeks 
-<  obscure  .  .  .  their  present  contention  about 

mte  "basic   controversy"  has  been  ruled  on 
jlversely  by  Judge  Leahy  in  Delaware." 
He  continued: 

"Since  mandamus  is  an  extraordinary  writ 
■  be  used  only  where  no  other  remedy  is  avail- 
ile  and  since  it  appears  that  RCA  has  never 
tempted  to  exercise  any  remedy  by  injunc- 
Dn  in  Delaware,  it  would  appear  clear  that 
CA  has  made  no  case  for  the  issuance  of  a 
n't  of  mandamus  here  [in  Chicago]." 
3  Judge  Igoe  claimed  "the  record  shows  that 
-»enith  was  sued  by  RCA  in  Chicago  and  that 
CA  is  now  attempting  to  defeat  the  juris- 
ction  of  the  Chicago  court  which  it  first  in- 
oked." 

Judge  Igoe  noted  that  the  case  in  Delaware 
Lvolves  patents  on  radio-tv  sets  while  the  Chi- 
-tgo  dispute  covers  cathode  ray  tube  patents. 

!enirh  Report  Reaffirms 
nrent  to  Wait  on  Color  Sets 

ANTICIPATION  of  a  greater  market  for  black 
pd  white  receivers  has  prompted  Zenith  Radio 
orp.  to  step  up  its  production  plans  for  the 
•cond  half  of  1954,  but  the  firm  has  reiterated 
s  intention  of  not  offering  for  sale  any  color 

i'  sets  "in  the  near  future." 
Those  were  the  highlights  of  a  financial 
;port  announced  by  Zenith  last  week  and 
Igned  by  Comdr.  Eugene  F.  McDonald  Jr., 
csident. 

Comdr.  McDonald  also  reported  that  Zenith 

Kas  highly  gratified  with  results  of  the  recent 
chnical  experiments  of  Phonevision  in  New 
'ork  City  where  the  company  cooperated  with 
/OR-TV  there  on  a  special  project  to  test  the 
xhnical  feasibility  of  the  subscription  tv 
lethod. 

Zenith  also  reported  estimated  net  con- 
)lidated  profits  for  itself  and  subsidiaries  of 
1  288,246  for  the  six  months  ended  June  30, 
954,  compared  to  $2,776,190  for  the  same 
ariod  last  year.  Figures  were  derived  after 
llowance  for  depreciation,  excise  and  federal 
icome  taxes,  and  reserves  for  contingencies, 
ales  for  the  first  six  months  were  $56,681,409 
oinpared  to  $82,207,174  for  that  period  in 
953. 


Tv  Set  Purchases  Stimulated 
'53  Appliance  Sales — Admiral 

INCREASED  tv  set  purchases  stimulated  the 
sale  of  refrigerators  and  other  major  house- 
hold appliances  in  1953  to  1950-51  levels,  ac- 
cording to  an  Admiral  Corp.  survey  announced 
by  Robert  L.  Anderson,  business  research  man- 
ager. Tv  set  buying  rose  3%  last  year,  with 
network  tv  service  cited  as  an  important  factor. 

The  largest  tv  set  gains  were  reported  in 
west  and  north  central  regions,  ranging  from 
12  to  17%.  The  survey  also  showed  a  7% 
increase  over  1951,  11%  over  1950,  in  the 
use  of  credit  among  tv  buyers.  The  $7,500  or 
over  income  group  accounted  for  the  largest 
percentage,  21%,  of  tv  purchases.  The  largest 
gain  with  tv  ownership  tripling  between  1952 
and  1954  was  in  the  $1,000  and  under  group. 

Cities  of  50,000  population  and  over  (except 
in  the  12  largest  metropolitan  areas)  almost 
doubled  percentage  of  ownership  from  1952-54, 
jumping  from  27  to  53%.  Towns  and  cities 
under   2,500  more  than  doubled  ownership 


percentage,  but  the  biggest  gain  was  in  open 
country  areas  which  more  than  tripled  owner- 
ship from  8  to  26%,  attributed  largely  to  in- 
creased power  by  tv  stations  serving  fringe 
areas  and  more  powerful  receivers. 

RCA  Promotes  Seidel 

ELECTION  of  Robert  A.  Seidel  as  executive 
vice  president,  Con- 
sumer Products  Di- 
vision, RCA,  was  an- 
nounced last  week  by 
Frank  M.  Folsom, 
president  of  RCA. 
Mr.  Seidel,  who 
joined  RCA  as  a 
vice  president  in 
1949,  recently  was 
named  Consumer 
Products  vice  presi- 
dent succeeding  Jos- 
eph B.  Elliott,  who 
resigned  to  become 
president  of  Schick 
Conn.  [B«T,  July  19]. 


MR.  SEIDEt 


Inc.,  Stamford, 


ARE  YOU  READY  FOR 
THE    "  —  ' 

Newest  Fairchild  Turntable  gives 
exact  timing  at  all  3  speeds 

If  the  recent  decision  of  the  Record  Industry  to  standardize 
disc  jockey  releases  at  45  rpm  makes  your  present 
equipment  inadequate,  you  need  the  Fairchild  530 
Transcription  Turntable. 

Exact  timing  of  all  transcribed  &*m'~ 
program  material  for  radio 
and  television 
applications   is  ;■• 
assured.  The 
Fairchild  530 
reaches  stable 
speed  quickly 
without  over- 
shoot .  .  .  com- 
pletely eliminates 
rumble  or  noise 
caused  by 
vibration. 


J* 
J 


The  drive  used  in  the  Fairchild  530 
is  also  available  in  kit  form,  permit- 
ting easy  conversion  of  your  present 
equipment  to  3-speed  operation. 


WRITE  FOR  ADDITIONAL  INFORMATION  TODAY! 


RECORDING 
EQUIPMENT ' 


TENTH  AVENUE,  WHITESTONE,  N.  Y. 


3KOADCASTING 


Telecasting 


August  16,  1954 


Page  107 


PRICE  CUT  50% 
ON  RCA  COLOR  SET 

REDUCTION  of  50%  in  the  retail  price  of 
RCA's  current  15-inch  color  console  television 
set,  bringing  its  price  to  $495,  was  announced 
last  week  by  Henry  G.  Baker,  vice  president 
and  general  manager  of  RCA  Victor's  television 
division.  He  said  the  move  was  made  "in 
anticipation  of  the  advent  of  a  larger-screen 
color  television  receiver." 

The  reduction  came  several  days  after 
Emerson  Radio  &  Phonograph  Corp.  announced 
it  was  prepared  to  distribute  a  15-inch  color 
set  for  $695  [B«T,  Aug.  9].  Motorola  Inc. 
has  reported  it  is  producing  a  color  receiver 
for  $895,  using  CBS-Hytron's  19-inch  color 
tube. 

In  a  letter  to  distributors,  Mr.  Baker  said 
receivers  would  sell  for  $495  instead  of  $1,000 
and  RCA  would  pay  rebates  to  distributors  on 
all  sets  shipped  and  to  dealers  on  those  already 
sold,  who  will  pass  the  saving  along  to  all 
consumers  who  have  purchased  sets.  He  em- 
phasized that  the  action  was  adopted  so  that 
inventories  could  be  cleared  before  the  intro- 
duction of  the  21 -inch  color  receivers  now 
being  developed  by  RCA.  The  company  has 
produced  about  5,000  15-inch  color  sets. 

RCA's  newly  developed  21 -inch  tri-color 
kinescope  tube  is  scheduled  to  be  demonstrated 
on  Sept.  15.  At  the  same  time  RCA  has  said 
it  will  unveil  a  new  color  tv  receiver  chassis 
having  "greatly  simplified  circuitry  which  re- 
sults in  a  significant  reduction  of  costs." 

Spokesmen  for  both  Emerson  and  the  West- 
inghouse  Electric  Corp.  told  B»T  they  had  no 
immediate  plans  for  reducing  prices  of  their 
15-inch  sets.  Westinghouse's  four-door  console 
model  retails  for  $1,100.  An  official  of  the 
General  Electric  Co.  said  he  had  "no  comment" 
to  make  about  a  possible  price  change,  but 
pointed  out  that  the  company  has  produced 
"only  a  few  sets,"  which  have  been  used  mostly 
for  demonstration  and  training  purposes.  GE's 
15-inch  color  set  retails  for  $1,000. 


B    4  Reasons  Why 


The  foremost  national  and  local  ad- 
vertisers   use    WEVD    year  after 
year  to  reach  the  vast 

Jewish  Market 
of  Metropolitan  New  York 

1.  Top  adult  programming 
2.  Strong  audience  impact 
3.  Inherent  listener  loyalty 
4.  Potential  buying  power 

Send  for  a  copy  of 

"WHO'S  WHO  ON  WEVD" 
Henry  Greenfield,  Managing  Director 
WEVD  117-119  West  46th  St., 
New  York  19 


Vicksburg  Booster 

RCA's  booster  system  used  at  Vicksburg, 
Miss.,  to  feed  stepped-up  ch.  25  signals 
from  WJTV  (TV)  Jackson,  Miss.,  into  the 
area,  utilized  novel  types  of  transmitting 
(above)  and  receiving  (right)  antennas. 
Power  was  increased  200  times  by  high- 
gain  antennas  and  amplifier  [B»T,  Aug.  9]. 
Transmitting  antenna  consisted  of  38-foot, 
two-row  zig-zag  array.  Receiving  antenna 
with  100  gain  is  eight  feet  square  and 
has  eight  zigzag  radiator  rows  spaced 
half  wavelength  apart  on  a  reflector 
screen.  System  produced  a  23  db  im- 
provement in  field  intensity  in  at  least 
50%  of  its  total  receiving  areas. 


CRT.  Electronics  Quits 
After  Dispute  With  Union 

C.  R.  T.  ELECTRONICS  Corp.,  Mount  Ver- 
non, N.  Y.,  last  week  announced  plans  to  liqui- 
date its  assets  and  go  out  of  business  after  a 
labor  union  tried  to  organize  the  plant  in  a 
test  case. 

William  Genz,  vice  president,  said  20  em- 
ployes of  C.  R.  T.,  which  has  been  manufac- 
turing television  picture  tubes  for  the  past  four 
years,  have  been  discharged.  He  told  B*T  that 
the  company  objected  to  the  "strong-arm"  tac- 
tics of  two  organizers  of  the  Amalgamated 
Local  160  of  the  Playthings,  Jewelry  &  Novelties 
Workers  Division  of  the  Retail,  Wholesale  and 
Department  Store  Union  (CIO).  He  said  the 
organizers  strode  into  the  plant  on  Aug.  6  and 
rang  plant  bells  to  summon  workers  to  a  union 
meeting. 

Mr.  Genz  confirmed  that  the  union  had  in- 
duced the  State  Mediation  Board  to  call  a  hear- 
ing in  New  York  for  last  Tuesday,  but  said 
that  neither  he  nor  Stephen  Weston,  C.  R.  T. 
president,  would  attend  as  they  would  be  busy 
selling  company  assets.  He  said  he  had  no 
objection  to  a  union,  if  the  move  had  come 
from  plant  employes  themselves. 

A  union  spokesman  said  that  18  of  the  20 
employes  at  C.  R.  T.  had  signed  with  the  local. 
He  claimed  that  C.  R.  T.  paid  "sub-standard" 
wages  and  disputed  company  statements  on  paid 
vacations,  holidays  and  other  "fringe"  benefits. 

CBS-Columbia  Color  Display 

A  LINE  of  large-screen  color  tv  receivers  will 
be  introduced  by  CBS-Columbia,  set  manufac- 
turing division  of  CBS,  at  a  national  distribu- 
tor convention  at  the  Drake  Hotel  in  Chicago 
on  Aug.  30  along  with  plans  for  a  color  mer- 
chandising  program   that   "will  demonstrate 


how  black-and-white  and  color  can  live  t 
gether  profitably  for  many  years  to  come 
it  was  announced  last  week.  The  new  receive 
will  incorporate  the  "205"  Colortron  pictu 
tube  recently  introduced  by  CBS-Hytron,  a 
other  CBS  division.  Harry  Schecter,  CB 
Columbia  vice  president  in  charge  of  sales,  ss 
it  would  be  the  "most  significant  conventii 
ever  held  in  the  history  of  CBS-Columbia." 

GE  Plans  Microwave 
Electron  Laboratory 

PLANS  for  the  establishment  by  the  Genei 
Electric  Co.  of  a  new  electron  tube  develc 
ment  laboratory  in  a  structure  on  Stanford 
land  were  announced  jointly  last  week  by  E 
W.  R.  G.  Baker,  GE  vice  president  and  ge 
eral  manager  of  the  company's  electron 
division  at  Syracuse,  and  Dr.  Wallace  Sterlir 
president  of  Stanford  U. 

Dr.  Baker  explained  that  work  at  the  laboi 
tory  will  be  concentrated  on  developing  a 
exploring  the  application  of  microwave  electr 
tubes  which  he  said  "promise  to  revolution! 
the  broadcast,  communications  and  radar  i 
dustries  over  the  next  10  years."  He  predict 
that  these  tubes,  used  in  radar  system,  w 
permit  longer  detection  ranges  and  more  i 
liable  operation,  and  in  television  will  impro 
fringe  area  reception.  He  claimed  they  al 
will  permit  "a  much  more  efficient  utilizati 
of  communications  channels  for  aviation  a 
air  traffic  control,  for  police  and  emergen 
use,  for  microwave  relay  and  other  industr 
and  military  purposes." 

H.  R.  Oldfield  Jr.,  recently  manager  of  pis 
and  product  applications  in  the  laborator 
department  at  Syracuse,  has  been  named  mz 
ager  of  the  new  GE  laboratory.  Previou: 
he  had  been  manager  of  the  GE  advanc 
electronics  center  at  Cornell  U.,  Ithaca,  N. 


Page  108    •    August  16,  1954 


Broadcasting    •  Telecastii 


Transmitting  Equipment 


Station 

P"wer 

Band 

Use 

Transmitter  Shipments 

! tes  Radio  Co. 

new  station 

WRWB 

Kissimmee,  Fla. 

250  w 

am 

•WJSB 

Crestview,  Fla. 

250  w 

am 

new  station 

«l  PW 

Vn-n„. 

251)  w 

am 

new  sta+ion 

«AWL 
WCKM 

York,  Neb. 

500  w 

am 

new  station 

Roaring  Springs.  Pa. 

500  w 

am 

new  station 

IKTLD 

T?llulah,  La. 

500  w 

am 

new  station 

WEBY 

Milton.  Fla. 

1  kw 

am 

new  station 

WABR 

Winter  Park,  Fla. 

1  kw 

am 

new  station 

WKOA 

H-n  ';nsvil|e.  Ky 

I  kw 

am 

new  s+at'on 

-  Lumberton,  N.  C. 

1  kw 

am 

new  station 

WBKH 

Hattiesburg.  Miss. 

1  kw 

am 

new  station 

Dalt™  Ga. 

1  kw 

am 

new  station 

WWNH 

Rochester,  N.  H. 

5  kw 

am 

power  increase 

)WO"H 

 -—'He-  Fla 

5  kw 

am 

new  station 

CKVL 

Montreal,  Que. 

10  kw 

am 

power  increase 

Orders 

len  B.  DuMont  Labs 

WNEM-TV  Bay  City,  Mich.  25  kw  tv  (ch.  5)  power  increase 
sre^al  E'ectric  Co. 

K PRC-TV  Houston,  Tex.  5  kw  tv  (ch.  2)  power  increase 
THER  EQUIPMENT:  GE  also  reported  last  week  it  had 
ipped  a  20  kw  amplifier  to  KHOL-TV  Holdrege,  Neb.,  and 
five-bay  antenna  and  studio  equipment  to  WCMB-TV 
irrisburg.  Pa. 


•trike  Effects  Philco  Loss 

HILCO  reported  a  loss  of  $703,000  for  the 
<:cond  quarter  of  this  year,  reflecting  the  ef- 
fects of  the  45-day  strike  at  its  Philadelphia 
nd  Sandusky,  Ohio,  plants. 

In  the  second  quarter  of  1953,  the  company 
ad  net  income  from  operations  of  $3,532,000. 
qual  to  91  cents  a  share  on  common  stock, 
nd  an  additional  $1.40  a  share  from  non- 
jcurring  income  resulting  from  the  sale  of 
<;PTZ  (TV)  Philadelphia,  bringing  total  earn- 
ings to  $2.31  a  share  for  that  quarter. 
For  the  first  six  months  of  1954  sales  were 
174,676,000  and  net  income  after  taxes  was 
1,735,000  or  41  cents  a  common  share.  Last 
ear's  first  half  figures  were  $238,522,000  and 
6,933,000,  respectively,  or  $1.79  a  share,  to 
/hich  was  added  the  non-recurring  income 
qual  to  $1.40  a  share. 


- 


-hicago  Fm  Traffic  Control 


vN    ELECTRONIC    traffic    control  system 


17-  and  27-inch  aluminized  tv  picture  tubes. 

Sylvania  Electric  Products  Inc.,  N.  Y.,  an- 
nounces new  7-inch  oscilloscope  (404),  high- 
gain,  wide-band  instrument  created  specifically 
for  designing  and  servicing  tv  receivers. 

Allen  B.  DuMont  Labs,  Clifton,  N.  L,  estab- 
lished display  and  demonstration  room  for 
company's  television  and  electronic  products 
on  82nd  floor  of  Empire  State  Bldg.,  N.  Y. 

George  Sheets,  who  represents  Stromberg-Carl- 
son  Co.,  Rochester.  N.  Y.,  in  Washington  as 
engineering  consultant  on  all  S-C  electronic 
and  communications  contracts,  moves  office  to 
Suite  712,  Cafritz  Bldg.,  1625  Eye  St.,  N.  W. 

Rek-O-Kut  Co.,  Long  Island  City,  N.  Y.,  an- 
nounces two  new  3 -speed  12-inch  precision 
Rondine  turntables  in  model  B-12,  powered 
by  specially  designed  4-pole  induction  motor, 
and  model  B-12H,  employing  custom-built, 
hysteresis  synchronous,  self-lubricating  motor. 

MANUFACTURING  PEOPLE 

Henry  T.  Roberts,  general  manager,  commercial 
music  div.,  Magnecord  Inc.,  Chicago,  addition- 
ally elected  vice  president  in  charge  of  division. 

Sturtevant  Hinman,  formerly  vice  president- 
director,  Sinclair  Refining  Co.,  N.  Y.,  and  Rob- 
ert D.  Michels,  attorney,  elected  vice  presidents. 
Television  Shares  Management  Corp.,  Chicago 
underwriter  and  investment  advisor  of  Tele- 
vision Electronics  Fund. 

John  W.  Mullen,  eastern  regional  sales  manager, 
Philco  Corp.,  Phila.,  to  Dage  television  div., 
Thompson  Products,   Beech  Grove,  Ind.,  as 


tilizing  fm  will  be  put  into  operation  in  Chi- 
ago  next  Jan.    1,   Mayor  Martin  Kennelly 
nnounced  last  week.  Thirteen  downtown  and 
•ther  selected  intersections  will  be  controlled 
}  radio,  with  the  master  antenna  located  atop 
Chicago's  Board  of  Trade  Bldg.   Initial  radio 
retaliations,  adjudged  to  be  far  cheaper  than 
system  of  automatically-set  off  cables,  will 
...  ost  about  $40,000  at  the  outset  and  will  utilize 
'  he  fm  band  of  27.255  mc.  FCC  recently  issued 
license  for  operating  transmitter  equipment 
-here  after  twice  previously  rejecting  the  city's 
pplication.    Fm  control  may  eventually  be 
V  xtended  to  some  450  intersections  known  to 
i  iave  traffic  problems.    The  system  will  be 
,  tudied  by  traffic  engineers  "the  world  over," 
according  to  Ralph  F.  Michel,  associate  city 
raffle   engineer,   who   helped   work   out  the 

>stem- 

MANUFACTURING  SHORTS 

jc^RCA  tube  div.,  Harrison,  N.  L,  announced 
lew  twin-unit  power  tube  (RCA-6524)  for  use 
n  fixed  or  mobile  communications  equipment 

:  n  uhf  450-470  mc  range.  Tube  is  engineered 

.  or  use  as  push-pull  rf  amplifier  or  as  fre- 

i!>  quency  tripler. 

«L  *" 

...  ^.onrac  Inc.,  Glendora,  Calif.,  announces  its 
irst  color  monitor,  using  a  tri  gun  15  GP22 
•dnescope,  mounted  in  a  standard  19"  relay 

•  fcck,  and  occupying  only  26V4"  of  rack  space, 
li  s  been  delivered  as  part  of  a  quantity  to  a 

w  najor  network. 

ota  L  . 

.  *ylvania  Electric  Products  Inc.,  tv  picture  tube 
v  div.,  Seneca  Falls,  N.  Y.,  announces  two  new 


THE  SPOTLIGHT'S  ON 


MR.  STEWART 


MR.  MULLEN 


WE  HT 


IN  THE 

EVANSVILLE  MARKET 


Network  time 
buyers    know  that 
thrifty-fifty    is    a  nifty 
buy!  And  only  WEHT  delivers 
CBS-TV   to   the  Indiana, 
;\^r  Kentucky  Tri-State 


nois,  ^fe-^ 


REPRESENTED 


Nationally  by 


Regionally  by 

ADAM  YOUNG 

St.  Louis,  Mo. 


MEEKER  TV,  Inc. 
WEHT  Channel  5  0 

Another  Reason  Why 
Morning  Radio  PAYS  OFF 
for  WSYR  Advertisers 


eastern  district  sales  manager;  Wynne  E. 
Stewart,  sales  engineer,  Kierulff  Electronics, 
L.  A.,  (Dage  distributors),  to  same  division  as 
southeastern  district  sales  manager. 

Raymond  W.  Herrick,  national  sales  manager, 
radio  div.,  Admiral  Corp.,  Chicago,  to  Emerson 
Radio  and  Phonograph  Corp.,  N.  Y.,  as  western 
Michigan,  northern  Indiana  and  northwestern 
Ohio  district  manager. 

Jack  Siegrist,  advertising  manager,  Motorola 
Inc.,  Chicago,  to  television  receiver  div.,  Allen 
B.  DuMont  Labs,  Clifton.  N.  L,  as  merchandis- 
ing manager,  newly-created  position,  effective 
Sept.  1. 

Robert  S.  Burros  to  Olympic  Radio  &  Television 
Inc.,  Long  Island  City,  N.  Y.,  as  advertising 
and  sales  promotion  manager. 

John  S.  Pitts,  assistant  personnel  director, 
Plough  Inc.,  Memphis,  additionally  appointed 
public  relations  director. 

Paui  F.  Harper,  radio  div.,  Western  Electric  Co., 
N.  Y.,  transfers  to  Hollywood  office  as  West 
Coast  representative  for  patent  licensing  matters. 


"This  is  the 
Deacon  Speak'm'" 


By  all  odds  the  top  farm-program  per- 
sonality in  Central  New  York,  Bob 
Doubleday,  the  RFD  Deacon,  mixes 
wisdom  and  wit  to  hold  the  enthusiasm 
of  his  huge  farm  audience.  City  slickers 
listen,  too.  Participating,  Monday 
through  Saturday, 

5  to  7  a.m. 

Henry  I.  Christal  Co.,  Inc. 
National  Representatives 


ACUSE 


570  KC 


NBC  AFFILIATE 


Broadcasting   •  Telecasting 


August  16,  1954    •    Page  109 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •T) 

Aug.  5  through  August  1 1 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,   kw  —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


FCC  Commercial  Station  Authorizations 
As  of  July  31,  1954  * 


AM 

FM 

TV 

Licensed  (all  on  air) 

2,573 

533 

105 

CPs  on  air 

19 

26 

t304 

CPs  not  on  air 

121 

12 

169 

Total  on  Air 

2,592 

559 

409 

Total  authorized 

2.713 

571 

578 

Applications  in  hearing 

120 

3 

186 

New  station  requests 

167 

5 

16 

New  station  bids  in  hearing 

64 

0 

174 

Facilities  change  requests 

128 

17 

31 

Total  applications  pending 

714 

103 

227 

Licenses  deleted  in  July 

0 

0 

0 

CPs  deleted  in  July 

1 

0 

1 

*  Does  not  Include  noncommercial  educational 
fm  and  tv  stations, 
t  Authorized  to  operate  commercially. 

*       *  * 


An 

i  and  Fm  Summary  through  Aug. 

1  1 

Appls. 

In 

On  Pend- 

Hear- 

Air     Licensed     CPs  ing 

ing 

Am 

2,596          2,574           142  167 

70 

Fm 

562             536            38  5 

0 

ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

GRANTS 

Tampa,  Fla.— The  Tribune  Co.  (WFLA)  granted 
vhf  ch.  8  (180-186  mc);  ERP  316  kw  visual,  158 
kw  aural;  antenna  height  above  average  terrain 
1,035  ft.,  above  ground  1,054  ft.  Estimated  con- 
struction cost  $961,887,  first  year  operating  cost 
$655,000,  revenue  $270,000.  Post  office  address 
Corner  Lafayette  &  Morgan  Sts.,  Tampa.,  Fla. 
Studio  location  Lafayette  &  Morgan  Sts.,  Tampa, 
Fla.  Transmitter  location  near  Routes  41  &  316, 
near  Tampa.  Fla.  Geographic  coordinates  27°  50' 
27"  N.  Lat..  82°  15'  48"  W.  Long.  Transmitter  RCA, 
antenna  RCA.  Legal  counsel  Segal,  Smith  &  Hen- 
nessey, Washington.  Consulting  engineer  Mil- 
lard M.  Garrison,  Washington.  Principals  include 
Chairman  of  Board  D.  T.  Bryan,  President-Treas- 
urer John  C.  Council,  Vice  President  James  A. 
Griffin  Jr.,  Vice  President  Truman  Green,  Secre- 
tary J.  S.  Bryan  Jr.    Granted  Aug.  4. 

Beaumont,  Tex.  —  Beaumont  Bcstg.  Corp. 
(KFDM)  granted  vhf  ch.  6  (82-88  mc);  ERP  100 
kw  visual,  50  kw  aural;  antenna  height  above 
average  terrain  537  ft.,  above  ground  600  ft.  Es- 
timated construction  cost  $317,450,  first  year  op- 
erating cost  $200,000.  revenue  $350,000.  Post  office 
address  1420  Calder  Ave.,  Beaumont.  Studio  lo- 
cation 1420  Calder  Ave.  Transmitter  location  on 
U.  S.  Highway  #90,  about  two  miles  East  of  Vidor, 
Tex.  Geographic  coordinates  30°  08'  29"  N.  Lat., 
93°  58'  38"  W.  Long.  Transmitter  RCA,  antenna 
RCA.  Legal  counsel  Segal,  Smith  &  Hennessey, 
Washington.    Consulting  engineer  A.  Earl  Cullum 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  11,  7952: 


Commercial 
Educational 


vhf 

253 
14 


uhf 

308 
18 


Total  Operating  Stations  in  U.  S. 


Commercial  on  air 
Noncommercial  on  air 


vhf 

266 
3 


uhf 

117 
4 


Total 

561i 
32 


Total 

383 
7 


Applications  filed  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

923 

337 

715 

526 

1,2422 

Educational 

55 

28 

27 

55s 

Total 

978 

337 

743 

553 

1,297* 

1  Nine-two    CPs    (16    vhf,    76    uhf)    have  been 

returned. 

2  One  applicant  did  not  specify  channel. 

3  Includes  32  already  granted. 

1  Includes  593  already  granted. 


Jr.,  Dallas,  Tex.  Principals  include  President 
D.  A.  Cannan  (27%),  Executive  Vice  President 
C.  B.  Locke  (19%),  Secretary-Treasurer  Howard 
H.  Fry  (2%),  L.  H.  Cullum  (8%)  and  Mary  L. 
Fentress  (8%).    Granted  Aug.  4. 

Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

KOVR  Stockton,  Calif.— Television  Diablo  Inc. 

granted  mod.  of  CP  for  ch.  13  to  change  trans- 
mitter and  studio  location  to  519  E.  Market  St.; 
ERP  to  100  kw  visual,  50  kw  aural;  antenna 
height  above  average  terrain  3,240  ft.  Granted 
Aug.  6;  announced  Aug.  10. 

WTHS  (TV)  Miami,  Fla.— Lindsy  Hopkins  Vo- 
cational School  granted  CP  for  reserved  educa- 
tion ch.  2  to  change  ERP  to  5  kw.  Granted  Aug. 
4;  announced  Aug.  10. 

WPBN-TV  Traverse  City,  Mich.— Midwestern 
Bcstg.  Co.  granted  STA  to  operate  commercially 
on  ch.  7  for  the  period  ending  Jan.  25,  1955. 
Granted  July  30;  announced  Aug.  10. 

WGR-TV  Buffalo,  N.  Y.-WGR  Corp.  granted 
STA  to  operate  commercially  on  ch.  2  for  the 
period  ending  Dec.  7.  Granted  Aug.  2;  announced 
Aug.  10. 

WSJS  Winston-Salem,  N.  C— Triangle  Bcstg. 
Corp.  granted  mod.  of  CP  for  ch.  12  to  change 
ERP  to  288  kw  visual.  200  kw  aural;  antenna 
height  above  average  terrain  770  ft.  Granted 
Aug.  6;  announced  Aug.  10. 

KXJB-TV  Minot,  N.  D— N.  D.  Bcstg.  Co.  grant- 
ed STA  to  operate  commercially  on  ch.  13  for  the 
period  ending  Jan.  6,  1955.  Granted  July  30;  an- 
nounced Aug.  10. 

WAZL-TV  Hazelton,  Pa.— Hazelton  Tv  Corp. 
granted  mod.  of  CP  for  ch.  63  to  change  ERP  to 


COAST- 


ute£  •  LOS  ANGELES 


7501  SUNSET  BOULEVARD 
TELEPHONE  -  -  HOLLYWOOD  2-6351 


—  FOR  ALL  BROADCAST  EQUIPMENT  NEEDS 


20  kw  visual,  10.7  kw  aural;  antenna  height  abovi 
average  terrain  660  ft.  Granted  Aug.  6;  announced 
Aug.  10. 

WOAY-TV  Oak  Hill,  Va.— Robert  R.  Thorn; 

Jr.  granted  mod.  of  CP  for  ch.  4  to  change  ERI 
to  100  kw  visual,  69.2  kw  aural;  antenna  heigh 
above  average  terrain  740  ft.  Granted  Aug.  3 
announced  Aug.  10. 

STATIONS  DELETED 

WTEV-TV  New  Bedford,  Mass.— FCC  deleted  t\ 
station  on  ch.  28  at  request  of  permittee.  Deleter 
Aug.  5:  announced  Aug.  10. 

WBOS-TV  Boston,  Mass.— E.  Anthony  &  Son 
Inc.  FCC  deleted  tv  station  on  uhf  ch.  50  a 
request  of  permittee.  Deleted  Aug.  6;  announcec 
Aug.  10. 

CALL  LETTERS  ASSIGNED 

WCBI-TV  Columbus,  Miss. — Birney  Imes  Inc. 

ch.  4. 

KOLN-TV  Lincoln.  Neb.— Cornhusker  Radio  <S 
Tv  Corp.,  ch.  10.    Formerly  KFOR-TV. 

KTJON  (TV)  Lincoln,  Neb.— Byron  J.  Dunn 
trustee  for  U.  of  Neb.,  ch.  12.  Formerly  KOLN 
TV. 

KOED-TV  Tulsa,  Okla.— Okla.  Educational  T' 
Authority,  noncommercial  educational  ch.  11. 
KLOR  (TV)  Portland,  Ore.— Oregon  Tv  Inc. 

ch.  12. 

New  Am  Stations  .  . 


APPLICATIONS 

Tifton,  Ga.— Charlie  H.  Parish  Sr.  and  Charlii 
H.  Parish  Jr.  d/b  as  Radio  Tifton,  1430  kc,  1  kv  I 
daytime.  Post  office  address  P.  O.  Box  92,  Ft 
Valley,  Ga.  Estimated  constructioin  cost  $12,200 
first  year  operating  cost  $35,000,  revenue  $40,000 
Principals  in  general  partnership  include  Charlii 
H.  Parish  Jr.  (75%)  and  his  father,  Charlie  Hf 
Parish  Sr.  (25%).  They  are  also  equal  partner; 
in  application  for  new  am  station  at  Columbus 
Ga.    Filed  Aug.  2. 

Washington,  Ind.  —  Washington  Radio  Inc 
(WMFL  (FM)),  1580  kc,  250  w  daytime.  Fos 
office  address  P.  O.  Box  89,  Washington.  Esti 
mated  construction  cost  $4,326,  first  vear  operat 
ing  cost  $35,000,  revenue  $50,000.  Principals  in 
elude  President  Mrs.  Paul  R.  Bausman  (54%) 
Dr.  C.  Philip  Fox  (11.5%),  and  20  other  stock 
holders  each  holding  less  than  3%  of  the  tota 
stock.    Filed  Aug.  3. 

Benton,  Ky.-J.  Shelby  McCallum  d/b  as  Th, 
Purchase  Bcstg.  Co.,  1290  kc,  1  kw  daytime.  Pos 
office  address  Benton,  Ky.  Estimated  construe 
tion  cost  $14,678,  first  year  operating  cost  $22,O0C 
revenue  $35,000.  Mr.  McCallum  is  general  partne 
of  drive  in  theatres  in  Hopkinsville  and  Russell 
ville,  Ky.    Filed  July  29. 

Saline,  Mich. — The  Saline  Bcstg.  Co.,  1290  kc 
500  w  daytime.  Post  office  address  %  Mereditl 
Bixby,  220  Detroit  St.,  Saline.  Estimated  con 
struction  cost  $24,705.  first  year  operating  cos 
$39,000,  revenue  $44,000.  Principals  include  Pres\ 
ident  Meredith  Bixby  (25%),  producer  o£  schoo 
entertainment  programs:  Vice  President  Eugen 
H.  Hannah  (25%  ),  general  contractor  and  interio 
decorator,  and  Treasurer  Henry  Leutheuse 
(25%),  local  hotel  and  restaurant  owner.  Filei 
July  29. 

Oxford,  Miss. — E.  O.  Roden,  W.  I.  Dove  and  G 
A.  Pribbenow  d/b  as  Ole  Miss  Bcstg.  Co.,  1430  kc 
1  kw  daytime.  Post  office  address  %  E.  O.  Roden 
Box  352,  Booneville,  Miss.  Estimated  construe 
tion  cost  $14,725,  first  year  operating  cost  $22,00C 
revenue  $35,000.  Principals  in  general  partner 
ship  include  E.  O.  Roden  (50%),  owner  WBIi 
Booneville,  Miss.,  30%  owner  WTUP  Tupelo,  Miss' 
62%  owner  of  Union  News  Inc.,  newspaper  i! 
Jasper,  Ala.,  and  owner  of  Booneville  Printing 
Co..  newspaper;  W.  L.  Dove  (17%),  40%  owne'- 
WTUP  and  36%  owner  Union  News  Inc.,  an< 
G.  A.  Pribbenow  (33%).  Applicants  have  identi 
cal  partnership  interest  in  WAZF  Yazoo  City 
Miss.    Filed  July  29. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

KSDA  Redding,  Calif.— VALR  Inc.  granted  mod: 
of  CP  to  change  studio  location  to  1308  Placer  SI  j 
Granted  Aug.  4;  announced  Aug.  10. 

WROM  Rome,  Ga. — Coosa  Valley  Radio  Co 
granted  mod.  of  license  to  change  studio  locatioi 
to  Willingham  Scenic  Hwy.,  Horseleg  Mt.,  WROM 
TV  Bldg.,  4.2  miles  SW  of  Rome.  Granted  Aug  4 
announced  Aug.  10. 

WNAW  North  Adams,  Mass.— Cecil  F.  Cliftci 
granted  authority  to  operate  specified  hours  fo 
period  of  90  days  from  Aug.  1  for  financial  re 
organization.  Granted  Aug.  5:  announced  Aug.  1C 

WFAX  Falls  Church,  Va. — Lamar  A.  Newcont) 
granted  CP  to  change  transmitter  and  studio  loca 
tion  to  161  Hillwood  Ave.  Granted  Aug.  2;  an 
nounced  Aug.  10. 

KGLM  Chehalis,  Wash.— Mid-State  Bcstg.  C. 
granted  mod.  of  CP  to  change  studio  location  ti  i 
804  Market  St.  Granted  Aug.  4;  announced  Aue 
10. 

APPLICATIONS 

WPNX  Phenix  City,  Ala. — Community  Bcstg 

Co.  seeks  mod.  of  license  to  speciify  station  loca  1 
tion  as  Phenix  City-Columbus,  Ga.,  and  to  ac< 


Page  110    •    August  16,  1954 


Broadcasting   •  Telecasting 


ian  additional  main  studio  at  Columbus.  Filed 
Aug.  4. 

KMYC  Marysville,  Calif. — Marysville-Yuba  City 
ecstrs.  Inc.  seek  CP  to  change  daytime  direction- 
al  on  1410  kc.    Filed  Aug.  8. 

WFLW  Hodgenville,  Ky.— V.  R.  Anderson  seeks 
mod  of  CP  to  change  transmitter  and  studio  loca- 
tion from  Hodgenville  to  Bardstown,  Ky.  Filed 
^ug.  4. 

WWBG  Bowling  Green,  Ohio — Howard  R.  Ward 

seeks  mod.  of  CP  to  specify  studio  location  as 
S  5  miles  E  of  East  Boundary  of  Bowling  Green 
and  650  ft.  S  thereof.  Filed  Aug.  4. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

WICA-AM-FM-TV  Ashtabula,  Ohio— WICA  Inc. 

granted  voluntary  transfer  of  control  (50%)  to 
Olive  D.  Rowlev  individually  and  as  trustee  for 
David  and  Richard  Rowley  in  accordance  with 
will  of  R.  D.  Rowley,  deceased.  Granted  Aug.  5. 

WBRE-TV  Wilkes-Barre,  Pa. — Louis  G.  Balti- 
more granted  assignment  of  license  to  wholly 
owned  subsidiary  WBRE-TV  Inc.  Granted  Aug.  5. 

APPLICATIONS 

KMOD    Modesto,    Calif. — Radio    Modesto  Inc. 

seeks  voluntary  transfer  of  control  to  John  E. 
Griffin,  W.  W.  Giddings  Jr.  and  D.  G.  Reeves 
through  sale  of  50%  interest  by  John  H.  Schacht 
to  corporation  for  $42,000.    Corporation  sells  V3 
interest  to  Mr.  Reeves  for  $21,000.  Each  partner 
will  now  own  Vs  interest.    Filed  Aug.  3. 
WINI  Murphysboro,  III. — Evers  Mick  &  Donald 
il.ee  Ritter  d/b  as  Jackson  Bcstg.  Co.  seek  volun- 
tary assignment  of  CP  to  Cecil  W.  Roberts  for 
^■522,000.    Mr.  Roberts  is  owner  of  KREI  Farm- 
ington.  Mo.,  KCHI  Chillicothe,  Mo.,  KCLO  Cha- 
nute.    Kan.    and    WBLN-TV    Bloomington,  HI. 
'Filed  July  30. 

WTCW  Whitesburg,  Ky. — KY-VA  Bcstg.  Corp. 
j  seeks  voluntary  transfer  of  control  to  Kenneth 
-J.  Crosthwait  through  sale  of  48.78%  interest 
Sor  $17,000.  Mr.  and  Mrs.  Crosthwait  will  now 
'be  sole  owners.   Filed  Aug.  4. 

WTBO-AM-TV  Cumberland,  Md. — Md.  Radio 
Corp.  seek  voluntary  assignment  of  license  to 
'individual  stockholders  Charles  E.  Smith.  George 
H.  Clinton,  Edwina  S.  Clinton,  Ben  K.  Baer 
Frank  A.  Baer,  Helen  K.  Baer.  Howard  L. 
Chernoff,  Melva  G.  Chernoff,  Lydia  Busch  and 
••jMay  K.  Ames.   Filed  Aug.  2. 

WTBO-AM-TV  Cumberland,  Md  —  Individual 
Stockholders  of  Md.  Radio  Corp.  seek  voluntary 
assignment  of  license  to  Tenn.  Valley  Bcstg. 
:Corp.  for  $110,000.  Principals  include  President 
Arthur  W.  German  (60%),  former  Eastern  Div. 
Sales  Manager  for  Republic  Pictures  Corp..  Vice 
President  Edward  G.  Murray  (30%),  film  buyer 
WPTZ  (TV)  Philadelphia,  and  Secretary-Treas- 
'urer  Morris  H.  Bergreen  (10%),  attorney.  Assign- 
ment is  contingent  on  FCC  approval  to  transfer 
of  assets  to  individual  stockholders.  Filed  Aug.  2. 

KGEZ  Kalispell,  Mont. — Donald  C.  Treloar 
seeks  voluntary  assignment  of  license  to  KGEZ 
Inc.  for  $100,000.  Principals  include  KBOW  Butte, 
Mont.  (88.1%),  Frank  Reardon  (0.2%),  Helen 
Reardon  (0.2%),  Mary  Adele  Sullivan  (11%),  and 
Albert  H.  Schumacker  (0.2%).  Individual  stock- 
holders own  KBOW.  Filed  Aug.  3. 

WFPG-AM-TV  Atlantic  City,  N.  J.— Neptune 
,Ecstg.  Corp.  seeks  voluntary  transfer  of  control 
;to  Jack  N.  Berman  and  Louis  Berman  through 
purchase  of  20%  interest  from  Helen  Teitlebaum, 
Robert  Teitlebaum  and  Jack  Teitlebaum  for 
S5.000.  Messrs  Jack  N.  and  Louis  Berman  each 
will  now  own  20%  interest.   Filed  Aug.  3. 

WSIX-AM-TV  Nashville,  Tenn.  —  Louis  R. 
Draughon,  individually  and  trustee  for  Jacquelyn 
Uraughon  d/b  as  WSIX  Bcstg.  Station  seek  vol- 
untarv  assignment  of  license  to  WSIX  Inc.  for 
3800,000.  Principals  include  President  Robert  D. 
Stanford  Jr.,  lumber  and  business  supplies  mer- 
chant, Vice  President-Treasurer  W.  H.  Criswell 
iV3),  real  estate  broker,  and  Vice  President-Sec- 
retary Louis  R.  Draughon  (V3).    Filed  Aug.  5. 

WCOR  Lebanon,  Tenn. — The  Lebanon  Bcstg. 
Co.  seeks  voluntary  acquisition  of  control  by 
Theodore  F.  Ezell  Jr.  through  purchase  of  89 
shares  from  G.  Paul  Crowder  for  $18,000.  Mr. 
Ezell  will  now  own  60%  interest.  Filed  Aug.  5. 

KANN  Sinton,  Tex. — San  Patrico  Bcstg  Co. 
seeks  voluntary  assignment  of  negative  control 
(50%)  to  Charles  W.  Balthrope  for  $20,000.  Mr. 
Balthrope  owns  94%  of  KITE-AM-FM  San  An- 
tonio, 4%  KDUB-AM-TV  Lubbock,  and  »/3  of 
KENN  Kennedy,  all  Texas.  Filed  Aug.  2. 

WCAX  Burlington,  Vt.— WCAX  Radio  Inc.  seeks 
voluntary  transfer  of  control  to  C.  P.  Hasbrook. 
No  consideration  involved  as  Mr.  Hasbrook  is 
sole  owner.  Filed  Aug.  3. 

WCAX  Burlington,  Vt.— WCAX  Bcstg.  Corp. 
seeks  voluntary  assignment  of  license  to  wholly 
owned  subsidiary  WCAX  Radio  Inc.  No  con- 
sideration involved  as  C.  P.  Hasbrook  is  sole 
owner.  WCAX  Bcstg.  will  remain  permittee  of 
WMTV  (TV),  Montpelier,  Vt.   Filed  Aug.  3. 


Hearing  Cases  .  . 


OTHER  ACTIONS 

Little  Rock,  Ark.— Ch.  11  proceeding.  By  Order 
the  Commission  denied  petition  filed  by  Arkansas 
Telecasters  Inc.,  Little  Rock,  Ark.,  for  recon- 
sideration of  Commission's  April  30  order  deny- 
ing petition  for  enlargement  of  hearing  issues 


to  inquire  into  technical  qualifications  of  Ar- 
kansas Television  Co.,  North  Little  Rock,  Ark., 
in  connection  with  its  transmitter  site  and  the 
circumstances  surrounding  certain  agreements 
with  respect  thereto,  in  the  proceeding  involving 
applications  for  new  tv  station  on  ch.  11,  ordered 
that  the  "Comment  re  Petition  for  Reconsidera- 
tion" filed  by  Arkansas  Television  be  stricken. 
Action  Aug.  4. 

San  Francisco-Oakland,  Calif. — Ch.  2  proceed- 
ing. FCC  hearing  examiner  Thomas  H.  Donahue 
denied  as  in  default  bid  of  KROW  Oakland  for 
ch.  2  because  of  neglect  to  file  exchange  material 
persuant  to  FCC  notice  and  failure  to  appear  at 
proceedings.  Action  Aug.  3. 

Uhf  Applications  —  No  local  programming; 
waiver  of  overlap  rules.  The  Commission  will 
consider  application  for  stations  in  the  uhf 
band  which  do  not  propose  to  originate  any  local 
programs  and  where  it  appears  that  this  type 
of  operation  would  permit  the  flexibility  in  oper- 
ation and  the  necessary  economy  to  make  feas- 
ible a  television  station  which  otherwise  may 
not  be  constructed.  Such  a  station  would  be  re- 
quired to  meet  all  applicable  rules  and  would 
differ  from  other  television  broadcast  stations 
only  in  the  matter  of  originating  local  programs. 
The  Commission  also  will  consider  waivers  of 
Section  3.636(a)(1)  of  its  rules  in  order  to  permit 
dual-channel  operations  in  cases  where  an  ap- 
propriate showing  has  been  made  that  under  the 
facts  of  a  particular  case  such  waiver  would  be 
in  the  public  interest.  This  policy  will  not  be- 
come effective  prior  to  September  1.  Action 
Aug.  4. 

Bristol,  Tenn.-Va.— Ch.  5  proceeding.  By  Order 
the  Commission  granted  petition  filed  by  Appa- 
lachian Bcstg  Co.,  Bristol,  Va.,  insofar  as  it  re- 
quests reversal  of  an  examiner's  refusal  to  permit 
inquiry  into  the  question  of  whether  a  "strike" 
or  "holding"  application  had  been  filed  by  the 
predecessor  applicant  to  Tri-Cities  Television 
Corp.,  Bristol.  Tenn.,  competing  applicant  for 
ch.  5;  denied  petition  in  all  other  respects.  Action 
Aug.  4. 

Point  Pleasant,  Spencer,  W.  Va. — FCC  Comr. 
E.  M.  Webster  granted  petition  of  Hi  Kinco  for 
dismissal  of  its  bid  for  new  am  station  on  1590 
kc  1  kw  daytime  at  Point  Pleasant  and  retained 
in  hearing  competitive  bid  of  Ohio  Valley  on  the 
Air  Inc.  for  same  facilities  at  Spencer.  Action 
Aug.  3. 

Milwaukee,  Wis.— Ch.  12  protest.  FCC  by  mem- 
orandum opinion  and  order  denied  petition  filed 
July  12  by  Midwest  Bcstg  Co.  (permittee  of 
WCAN-TV,  ch.  25,  Milwaukee.  Wis.)  protesting 
grant  and  requesting  reconsideration  thereof  of 
application  of  Milwaukee  Area  Telecasting  Corp. 
for  new  tv  station  on  ch.  12  in  Milwaukee,  Wis. 
Commissioner  Hennock  issued  a  dissenting  opin- 
ion. Action  Aug.  10. 

WRCO  Richland,  Wis.— By  Order  the  Commis- 
sion removed  stations  WDLB  Marshfield,  Wis., 
and  KPIG  Cedar  Rapids,  Iowa,  as  parties  to  the 
proceeding  involving  application  of  Richland 
Bcstg.  Corp.  to  change  the  antenna  system  of  its 
am  station  WRCO  at  Richland,  Wis.  (1450  kc, 
250  w  U),  and  on  petition  of  Chief  Broadcast 
Bureau,  amended  issue  2  in  this  proceeding. 
Action  Aug.  4. 


Routine  Roundup 


August  5  Decisions 

ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 

By  Commissioner  E.  M.  Webster 
,  Granted  petition  of  Massachusetts  Bay  Tele- 
casters  Inc.,  Boston,  Mass.,  for  withdrawal  of 
its  motion  for  additional  time  within  which  to 
petition  to  expand  the  issues,  in  re  proceeding 
for  ch.  5  in  Boston  (Dockets  8739  et  al.). 

Chief  Broadcast  Bureau — Granted  extension  of 
time  to  and  including  Aug.  9,  within  which  a 
response  may  be  filed  to  petitions  of  Daily  Tele- 
graph Printing  Co.  for  enlargement  of  the  issues 
in  re  ch.  6  (Dockets  11042-43). 

By  Hearing  Examiner  Elizabeth  C.  Smith 

Adopted  a  Statement  and  Order  approving 
agreements  entered  into  in  the  matter  of  Alle- 
gheny Bcstg.  Corp.,  et  al.,  for  ch.  4  at  Irwin, 
Pa.  (Dockets  7287  et  al.);  further  ordered  that 
each  applicant  shall  number  its  exhibits  sepa- 
rately, in  simple  numerical  sequence,  beginning 
in  each  instance  with  "1"  and  bearing  the  name 
of  the  respective  applicant;  hearing  for  receiving 
exhibits  and  taking  testimony  to  begin  Sept.  27. 
By  Hearing  Examiner  James  D.  Cunningham 

Granted  petition  by  the  Chief  of  the  Broadcast 
Bureau  for  removal  of  hearing  in  re  applications 
of  Mid-Atlantic  Bcstg.  Co.  (WMID),  Atlantic  City, 
N.  J.,  from  Washington,  D.  C,  to  Atlantic  City, 
N.  J.;  and  denied  applicants'  joint  request  for 
deferment  of  action  on  the  said  petition;  said 
hearing  to  commence  on  Aug.  23  (Dockets  11045- 
46). 

WWBZ  Vineland,  N.  J.,  Community  Bcstg. 
Service  Inc. — Granted  petition  to  change  place  of 
hearing  in  re  renewal  of  license  (Docket  10133) 
from  Washington  to  Vineland,  N.  J.,  commencing 
on  Sept.  29. 

August  5  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 
WNXT  Portsmouth,  Ohio,  Portsmouth  Bcstg. 
Co.— Mod.  of  CP  (BP-8664)  as  mod.  which  au- 


thorized increase  in  daytime  power;  installation 
of  new  transmitter  and  employment  of  a  dif- 
ferent DA  system  for  daytime  operation  for  ex- 
tension of  completion  date  (BMP-6602). 

KODL  The  Dalles,  Ore.,  Western  Radio  Corp. — 
Mod.  of  CP  (BP-8898)  which  authorized  change 
frequency;  increase  power,  install  DA-N,  make 
changes  in  the  antenna  system  and  change  type 
transmitter)  for  extension  of  completion  date 
(BMP-6604). 

WDAK-TV  Columbus,  Ga.,  Martin  Theatres  of 
Georgia  Inc.  and  Radio  Columbus  Inc.  d/b  as 
Television  Columbus— Mod.  of  CP  (BPCT-1297) 

as  mod.  which  authorized  new  tv  station  for  ex- 
tension of  completion  date  to  2-5-55  (BMPCT- 

2343 ) 

WICS  (TV)  Springfield,  111.,  Plains  Television 
Corp.— Mod.  of  CP  (BPCT-1101)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  2-24-55  (BMPCT-2350). 

WNOP-TV  Newport,  Ky.,  Tri-City  Bcstg.  Co.— 
Mod.  of  CP  (BPCT-1737)  which  authorized  new 
tv  station  for  extension  of  completion  date  to 
2-25-55  (BMPCT-2349). 

Wmi  (TV)  Bloomingdale,  N.  Y.,  Great  North- 
ern Television  Inc.— Mod.  of  CP  (BPCT-1784) 
which  authorized  new  tv  station  for  extension  of 
completion  date  from  8-2-54  (BMPCT-2344). 

WNOK-TV  Columbia,  S.  C,  Palmetto  Radio 
Corp.— Mod.  of  CP  (BPCT-764)  as  mod  which  au- 
thorized new  tv  station  for  extension  of  com- 
pletion date  to  2-28-56  (BMPCT-2347). 

WNAM-TV  Neenah,  Wis.,  Neenah-Menasha 
Bcstg.  Co.— Mod.  of  CP  (BPCT-869)  as  mod  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  10-1-54  (BMPCT-2351). 

August  9  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 

KFMB  San  Diego,  Calif.,  Wrather-Alvarez 
Bcstg.  Inc.— License  to  cover  CP  (BP-8716)  which 
authorized  change  frequency,  increase  power  and 
install  new  transmitter  (BL-5386). 

KANV  Shreveport,  La.,  Northwest  Louisiana 
Bcstg.  Corp.— License  to  cover  CP  (BP-9097)  as 
mod.  which  authorized  new  standard  broadcast 
station  (BL-5384). 

WALM  Albion,  Mich.,  Calhoun  Bcstg.  Co.— Li- 
cense to  cover  CP  (BP-8813)  as  mod.  which  au- 
thorized change  frequency,  increase  power  and 
change  type  transmitter  (BL-5387). 

WSTR  Sturgis,  Mich.  WSTR  Inc.— License  to 
cover  CP  (BML-1489)  which  authorized  change 
frequency,  power,  hours  of  operation  and  type  of 
transmitter  (BL-5382). 


SKINNIE  MINNIE 


RECORDED  BY 
TERESA  BREWER  Coral 

RED  FOLEY   Decca 

PUBLISHED  BY 
WEMAR  MUSIC  CORP. 


Broadcasting 


Telecasting 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  •  CHICAGO  ■  HOLLYWOOD  •  TORONTO  •  MONTREAL 


August  16,  1954    •    Page  111 


WKMT  Kings  Mountain,  N.  C,  J.  C.  Green 
Jr.  and  R.  H.  Whitesides,  d/b  as  Southern  Radio- 
casting Co. — License  to  cover  CP  (BP-9275)  which 
authorized  increase  in  power  (BL-5396). 

Remote  Control 

WINX  Rockville,  Md.,  Montgomery  County 
Bcstg.  Co.— (BRC-474). 

Remote  Control  Bid  Returned 

WMOH  Hamilton,  Ohio,  The  Fort  Hamilton 
Bcstg.  Co. 

Renewal  of  License 

WMAR-TV  Baltimore,  Md.,  The  A.  S.  Abell  Co. 
— (BRCT-8). 

W  A  AM  (TV)  Baltimore,  Md.,  WAAM  Inc.— 
(BRCT-14). 

Modification  of  CP 

KONA  (TV)  Honolulu,  Hawaii,  Radio  Honolulu 
Ltd.— Mod.  of  CP  (BPCT-984)  as  mod.  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  9-1-55  (BMPCT-2362). 

WHAM-TV  Rochester,  N.  Y.,  Stromberg-Carl- 
son  Co.— Mod.  of  CP  (BPCT-960)  as  mod.  which 
authorized  changes  in  existing  tv  station  for  ex- 
tension of  completion  date  to  10-1-54  (BMPCT- 
2361). 

WCPO-TV  Cincinnati,  Ohio,  Scripps-Howard 
Radio  Inc.— Mod.  of  CP  (BPCT-830)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  3-1-55  (BMPCT-2358). 

WKJF-TV  Pittsburgh,  Pa.,  Agnes  J.  Reeves 
Greer— Mod.  of  CP  (BPCT-1384)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  April,  1955  (BMPCT-2359). 

KMID-TV  Midland,  Tex.,  Midessa  Television  Co. 
—Mod.  of  CP  (BPCT-1716)  as  mod.  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  11-1-54  (BMFCT-2357). 

Renewal  of  License 

WNAV-FM  Annapolis,  Md.,  The  Capital  Bcstg. 
Co.— (BRH-524). 

WUST-FM  Bethesda,  Md.,  Broadcast  Manage- 
ment Inc.— (BRH-620). 

WRNL-FM  Richmond,  Va..  Richmond  News- 
papers Inc.— (BRH-277). 

WMVA-FM  Martinsville,  Va.,  Martinsville 
Bcstg.  Co.— (BRH-517). 

WEPM-FM  Martinsburg,  W.  Va.,  C.  M.  Zinn,  et 
al.,  d/b  as  Martinsburg  Bcstg.  Co.— (BRH-625). 

WAJR-FM  Morgantown,  W.  Va.,  West  Virginia 
Radio  Corp. — (BRH-150). 

WKWK-FM  Wheeling,  W.  Va.,  Community 
Bcstg.  Inc.— (BRH-139). 

WWVA-FM  Wheeling,  W.  Va.,  Storer  Bcstg.  Co. 
— (BRH-7181. 

WRFL  (FM)  Winchester,  Va.,  Richard  Field 
Lewis  Jr.— (BRH-54). 

WTOP-TV  Washington,  D.  C,  WTOP  Inc.— 
(BRCT-40). 

Remote  Control 
WMOH-FM    Hamilton,    Ohio,    Fort  Hamilton 

Bcstg.  Co.— (BRCH-104). 

Modification  of  CP 
KREM-FM   Spokane,   Wash.,   Louis   Wasmer — 

Mod.  of  CP  (BPH-1824)  which  authorized  new 
fm  station  for  extension  of  completion  (BMPH- 
4934). 

KUOH  (FM)  Honolulu,  T.  H.,  TJ.  of  Hawaii- 
Mod,  of  CP  (BPED-243)  for  new  noncommercial 
fm  for  extension  of  completion  (BMPED-279). 

WKAB-TV  Mobile,  Ala.,  Pursley  Bcstg.  Service 
Inc.— Mod.  of  CP  (BPCT-988)  as  mod.  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  12-31-54  (BMPCT-2360). 

KFIF  (TV)  Fairbanks,  Alaska,  Keith  Kiggins 
and  Richard  R.  Rollins  d/b  as  Kiggins  and  Rollins 
—Mod.  of  CP  (BPCT-1709)  as  mod.  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  3-1-55  (BMPCT-2363). 

KSBW-TV  Salinas,  Calif.,  Salinas  Bcstg.  Corp. 
—Mod.  of  CP  (BPCT-1222)  as  mod.  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  11-26-54  (BMPCT-2354). 

WNHC-TV  New  Haven,  Conn.,  The  Elm  City 
Bcstg.  Corp.— Mod.  of  CP  (BPCT-1468)  as  mod. 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  2-28-55  (BMPCT-2355). 

WTOC-TV  Savannah,  Ga.,  Savannah  Bcstg.  Co. 
—Mod  .of  CP  (BPCT-712)  as  mod.  which  author- 


ized new  tv  station  for  extension  of  completion 
date  to  2-26-55  (BMPCT-2353). 

KLIX-TV  Twin  Falls,  Idaho,  Southern  Idaho 
Bcstg.  and  Television  Co. — Mod.  of  CP  (BPCT- 
1292)  as  mod.  which  authorized  new  tv  station 
for  extension  of  completion  date  to  2-15-55 
(BMPCT-2356). 

KSLA  (TV)  Shreveport,  La.,  Interim  Television 
Corp.— Mod.  of  CP  (BPCT-1770)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  from  8-18-54  (BMPCT-2348). 

WEAU-TV  Eau  Claire,  Wis.,  Central  Bcstg.  Co. 
—Mod.  of  CP  (BPCT-744)  as  mod.  which  author- 
ized new  tv  station  for  extension  of  completion 
date  from  8-25-54  (BMPCT-2352). 

August  10  Decisions 

BROADCAST  ACTIONS 

The   Commission,   by  the   Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 
Actions  of  August  6 
Granted  License 

WAUG-FM  Augusta,  Ga.,  Garden  City  Bcstg. 
Co. — Granted  license  for  fm  station;  freq.  105.7 
mc.  (ch.  289);  ERP  5.8  kw,  U  (BLH-972). 

Modification  of  CP 

WARU  Peru,  Ind.,  Wabash-Peru  Bcstg.  Co.— 
Granted  mod.  of  CP  for  approval  of  antenna, 
transmitter  location  and  change  type  transmitter; 
engineering  condition  (BMP-6596). 

The  following  were  granted  extension  of  com- 
pletion dates  as  shown: 

WHFM  Rochester,  N.  Y.,  to  9-1-54;  KSLA  (TV) 
Shreveport,  La.,  to  1-1-55;  KLIX-TV  Twin  Falls, 
Idaho,  to  2-18-55. 

Actions  of  August  5 
Modification  of  CP 

The  following  stations  were  granted  extension 
of  completion  dates  as  shown: 

WNOP-TV  Newport,  Ky.,  to  2-25-55:  WNAM-TV 
Neenah,  Wis.,  to  2-28-55;  WNOK-TV  Columbia, 
S.  C,  to  2-28-55;  WICS  (TV)  Springfield,  111.,  to 
2-24-55. 

Actions  of  August  4 
Granted  License 
WADP  Kane,  Pa.,  Northern  Allegheny  Bcstg. 

Co. — Granted  license  for  am  station;  1590  kc,  500 
w,  D  (BL-5333). 

KLX  Oakland,  Calif.,  Tribune  Publishing  Co.— 
Granted  license  covering  change  from  DA-1  to 
DA-N  onlv  (BL-5378). 

WBUT-FM  Butler,  Pa.,  J.  Patrick  Beacom— 
Granted  license  for  fm  station;  freq.  97.7  mc 
(ch.  249);  ERP  720  w,  U  (BLH-978). 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  bv  remote  control: 

WINX  from  Rockville,  Md.;  WQBC  Vicksburg, 
Miss.;  KGNI  Little  Rock,  Ark.;  WMID  Atlantic 
City,  N.  J. 

Modification  of  CP 
KXXL  Monterey,  Calif.,  S.  A.  Cisler— Granted 
extension  of  completion  date  to  12-22-54;  engi- 
neering condition. 

The  following  were  granted  extension  of  com- 
pletion dates  as  shown : 

KREM-FM  Spokane,  Wash.,  to  11-30-54;  KUOH 
(FM)  Honolulu,  to  2-28-55;  WIRI  (TV)  Nr.  Bloom- 
ingdale,  N.  Y.,  to  2-2-55;  WFBM-TV  Indianapolis, 
to  3-1-55;  WDAK-TV  Columbus,  Ga.,  to  2-5-55. 
Actions  of  August  3 
Remote  Control 
WMOH-FM    Hamilton,    Ohio,    Fort  Hamilton 
Bcstg.  Co. — Granted  authority  to  operate  trans- 
mitter by  remote  control. 

Granted  CP 
WOAY  Oak  Hill,  W.  Va.,  Robert  R.  Thomas  Jr. 
— Granted  CP  to  erect  a  new  tower  S.W.  of  old 
tower  and  mount  ,tv  antenna  (BP-9373). 

Modification  of  CP 
WINK-TV  Fort  Myers,  Fla.,  Fort  Myers  Bcstg. 
Co. — Granted  extension  of  completion  date  to 
2-11-55  (BMPCT-2338). 

Actions  of  August  2 
Granted  License 
WEPG   So.   Pittsburg,  Tenn.,  Marion  County 
Bcstg.    Serv. — Granted   license   for   am  station. 


910  kc,  500  w,  D  (BL-5369). 

KEAR    San   Mateo,    Calif.,   Bay   Radio  Inc.— 
Granted   license   to   cover   increase   in   power,  1 
installation  of  new  transmitter  and  change  to>i 
DA-2  (BL-5295) 

WPKM  Tampa,  Fla.,  FM  Bcstrs.— Granted  li-  i 
cense  for  fm  station;  freq.  104.7  mc.  (ch.  284);  „ 
ERP  10.5  kw,  U  (BLH-977). 

WOW-TV  Omaha,  Neb.,  Meredith  WOW  Inc.— 
Granted  license  covering  changes  in  tv  station 
(BLCT-130). 

Modification  of  License 

KFOX  Long  Beach,  Calif.,  Nichols  &  Warinner  ' 
Inc. — Granted  mod.  of  license  to  change  name 
to  KFOX  Bcstg.  Corp.  (BML-1597). 

KXLW  Brentwood,  Mo.,  KXLW  Inc.— Granted 
mod.  of  license  to  change  name  to  Saint  Louis 
County  Bcstg.  Co.  (BML-1598). 

Remote  Control 

WCLI  Corning,  N.  Y.,  Radio   Corning  Inc.— 
Granted    authority   to    operate    transmitter  bv< 
remote  control. 

Actions  of  July  30 
Remote  Control 
KJIM    Beaumont,    Tex.,    KPBX    Bcstg.  Co.— 

Granted  authority  to  operate  transmitter  bv 
remote  control. 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Basil  P.  Cooper 

Issued  first  Order  for  conduct  of  further  hear- 
ing to  be  held  Sept.  30  in  proceeding  re  applica- 
tions of  WORZ  Inc..  et  al.,  for  ch.  9  in  Orlando,' 
Fla.  (Dockets  11081-83). 

By  Hearing  Examiner  Harold  L.  Schilz 

KSPI  Stillwater,  Okla.,  Stillwater  Pub.  Co.— 
Ordered  a  prehearing  conference  to  be  held  on 
Aug.  18  in  re  am  application  (Docket  10910;  BP- 
8920 ) . 

KSEY  Seymour,  Tex.,  William  C.  Moss— Or- 
dered a  prehearing  conference  be  held  Aug.  17 
in  re  mod.  of  am  station  license  (Docket  10218; 
BML-1473). 

By  Hearing  Examiner  James  D.  Cunningham 

Issued  an  Order  to  govern  the  hearing  in  re' 
applications  of  Dorsey  Eugene  Newman,  Hart- 
selle,  Ala.,  et  al.,  for  am  facilities  (Dockets  10638' 
et  al.);  said  hearing  to  convene  on  Nov.  3. 
By  Hearing  Examiner  Isadore  A.  Honig 

Issued  an  Order  to  control  the  course  of  hear- 
ing in  proceeding  re  applications  of  KFAB  Bcstg 
Co.  and  Herald  Corp.  for  ch.  7  in  Omaha,  Neb 
(Dockets  9009;  10909),  the  taking  of  testimony  tc 
commence  Aug.  23. 

By  Hearing  Examiner  Thomas  H.  Donahue  j 

Continued  hearing  in  re  applications  of  White 
Radio  Co.,  Wichita  Falls,  Tex.,  et  al.  from  Aug  , 
6  to  Aug.  23  (Dockets  10719  et  al.). 

By  Commissioner  E.  M.  Webster 

Chief  Broadcast  Bureau — Granted  petition  foi 
an  extension  of  time  to  and  including  Aug.  13 , 
within  which  to  file  exceptions  to  initial  deeisior' 
in  re  applications  of  Gulf  Coast  Bcstg.  Co.  anc 
Baptist  General  Convention  of  Texas,  for  ch.  ( 
in  Corpus  Christi  (Dockets  10558-60). 

August  1 1  Applications 

ACCEPTED  FOR  FILING 
Remote  Control 
KAKE  Wichita,  Kan.,  KAKE  Bcstg.  Co.— (BRC  i 
475). 

KECK  Odessa,  Tex.,  Ben  Nedow  tr/as  Ectot 
County  Bcstg.  Co.— (BRC-476). 

KREW  Sunnyside,  Wash.,  Cole  E.  Wylie— (Con*5 
tingent  on  grant  of  BP-9380)  (BRC-477).  | 

Renewal  of  License 
KANU  (FM)  Lawrence,  Kan.— U.  of  Kansas- 

(BRED-99). 

WUNC  (FM)  Chapel  Hill,  N.  C,  U.  of  Nortl 
Carolina— (BRED-117). 

KUOW  (FM)  Seattle,  Wash.,  Board  of  Regent 
of  the  U.  of  Washington— (BRED-88). 

WHHI  (FM)  Highland,  Wis.,  State  of  Wisconsin 
State  Radio  Council— (BRED-95). 

Modification  of  CP 

WICC-TV  Bridgeport,  Conn.,  Southern  Con  f 
necticut  and  Long  Island  Television  Co. — Mod 
of  CP  (BPCT-944)  as  mod.  which  authorized  nev 
tv  station  for  extension  of  completion  date  t< 
2-1-55  (BMPCT-2368). 

WITV  (TV)  Ft.  Lauderdale,  Fla.,  Gerico  Invest 
ment  Co.— Mod.  of  CP  (BPCT-994)  as  mod.  whic! 
authorized  new  tv  station  for  extension  of  com  i 
pletion  date  to  3-1-55  (BMPCT-2365). 

WNEX-TV  Macon,  Ga.,  Macon  Television  Co.- 
Mod.  of  CP  (BPCT-1247)  as  mod.  which  author 
ized  new  tv  station  for  extension  of  completioi 
date  from  9-3-54  (BMPCT-2370). 

KGMB-TV  Honolulu,  Hawaii,  Hawaiian  Bests 
System  Ltd.— Mod.  of  CP  (BPCT-1004)  as  mod 
which  authorized  new  tv  station  for  extensioi 
of  completion  date  to  3-1-55  (BMPCT-2367). 

KID-TV  Idaho  Falls,  Idaho,  Idaho  Radio  Corp 
—Mod.  of  CP  (BPCT-871)  as  mod.  which  authd 
ized  new  tv  station  for  extension  of  completioi 
date  to  11-23-54  (BMPCT-2364). 

WHBF-TV  Rock  Island,  111.,  Rock  Island  Bests ! 
Co.— Mod.  of  CP  (BPCT-746)  as  mod.  which  au 
thorized  changes  in  facilities  of  existing  tv  sta  i 
tion  for  extension  of  completion  date  to  12-31-5 
(BMPCT-2371). 

(Continued  on  page  117) 


ALLEN  KANDEH 


FDR   THE    PURCHASE    AND  SALE 
DF    RADID    AND  TELEVISION 
STATIDNS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia  Savings  Bank  Bldg.    •    Atlanta  3,  Ga., 

LAmar  2036 


Page  112    •  August  16,  1954 


Broadcasting 


Telecastin: 


PROFESSIONAL  CARDS 


^NSKY  &  BAILEY  INC. 

live  Offices 

1735  De  Sales  St.,  N.  W. 
I  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
ngton,  D.  C.        ADoms  4-2414 
Member  AFCCE  * 


nercial  Radio  Equip.  Co. 
erett  L.  Dillard,  Gen.  Mgr. 
NATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE  * 


RANK  H.  MclNTOSH 

HSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE* 


"  KEAR  &  KENNEDY 

18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE* 





LYNNE  C.  SMEBY 

igistered  Professional  Engineer" 

G  St.,  N.  W.  EX  3-8073 

WASHINGTON  5,  D.  C. 


OBERT  L.  HAMMETT 

INSULTING  RADIO  ENGINEER 

BANKERS  INVESTMENT  BLDG. 
N  FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 


hese  Engineers  .  .  . 

ARE  AMONG  THE 
FOREMOST 
IN  THE  FIELD 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


RUSSELL 

P.  MAY 

711  14th  St.,  N.  W. 

Sheraton  Bldg. 

Washington  5,  D.  C. 

REpublic  7-3984 

Member  AFCCE  * 

A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 


GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Television- 
EUctronics-Communications 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-ltSO— Executive  S-SSS1 
(Nights-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 


JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.  Hiland  7010 

KANSAS  CITY,  MISSOURI 


QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 


—Established  19S6— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE  * 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 


WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Dallas,  Texas 

1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCE  * 


GUY  C.  HUTCHESON 

P.  O.  Box  32  AR.  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 


IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  •  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 


GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  • 


Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8213 
WASHINGTON  4,  D.  C. 

Member  AFCCE  " 


PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 


ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  • 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  • 


M 

IE  1 

Jstom-Built  Equipment 
1 1.  S.  RECORDING  CO. 

21  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 


SERVICE  DIRECTORY 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
—among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 


TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 


Broadcasting    •  Telecasting 


August  16,  1954    •    Page  113 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.    Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20(f  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word  

$2.00  minimum. 

All  other  classifications  30tf  per  word — $4.00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Salesmen 


Excellent  financial,  lifetime  opportunity  for  hard- 
hitting succcessful  salesmen  for  Boston,  Detroit, 
Chicago  and  Pittsburgh  areas.  Travel  expenses, 
salary  and  liberal  commission.  Box  999D,  B-T. 

Radio  salesman  wanted — good,  small  market 
station,  midwest  desires  young  aggressive  clean 
living  individual,  actual  radio  sales  experience 
desires  but  not  prime  requisite.  Man  with 
announcing  background,  desiring  to  sell,  strongly 
considered.    Box  332E,  B-T. 

Wanted:  One  am  and  one  tv  salesman.  In  train- 
ing for  sales  manager.  Good  man  can  earn 
between  10  and  12  thousand.  Many  extra  bene- 
fits. Send  picture  references.  WAIM-TV-CBS, 
Anderson,  S.  C. 

Experienced  salesmen  (3)  at  WKBS,  relocated 
Mineola,  center  of  fabulous  Nassau,  Long  Island. 
Call  Pioneer  6-6700. 

Can  you  sell?  I  can  use  you.  WKNK,  5000  watts, 
Muskegon,  Michigan. 

Salesman  for  1000  watt  daytimer  soon  to  be 
operating  fulltime.  Excellent  opportunity  with 
good  draw  and  account  list.  Full  particulars 
and  photo  first  letter.  Harry  C.  Weaver,  man- 
ager, WOKE,  Oak  Ridge,  Tennessee. 

Radio  salesman.  Good  man  needed  for  good  job. 
Going  to  10,000  watts.  WPAQ,  Mt.  Airy,  N.  C. 

Time  salesman,  1,000  watts  daytime  independent; 
city  12,000  pop.  Drawing  account  against  com- 
mission.   WWGP,  Sanford,  N.  C. 

(Hawaii)  Excellent  opportunity  for  two  exneri- 
enced  salesmen  in  radio  and/or  television.  Write 
full  details,  P.  O.  Box  1479,  Honolulu. 


A  nnouncers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 

5000w  station  located  in  Florida  needs  two  per- 
sonality DJ's,  must  have  two  or  more  years  ex- 
perience, pop  and  hillbilly,  two  first  class  engi-i 
neers.  Send  complete  details  and  tapes  first  let--, 
ter.    Box  201E,  B-T. 

Announcer  with  experience,  strong  on  news  and 
deejay  for  night  work.  Good  salary.  NBC  met- 
ropolitan southern  city.  Send  complete  resume. 
Box  220E,  B-T. 

Experienced  announcers.  First  phone  preferred, 
not  required.  Good  salary.  Mississippi.  Perma- 
nent.   Box  245E,  B-T. 

Top  announcer  for  top  station  in  large  midwest- 
ern  market.  Authoritative  news,  competent, 
friendly  DJ  work.  Good  commercial  style.  Ex- 
cellent opportunity.  Send  background  and  tape. 
Box  278E,  B-T. 

Wanted  at  once:  Good  experienced  announcer, 
interested  in  permanent  position.  Send  tape, 
salary  expected  and  complete  details  to  Box  286E, 
B-T. 

Capable  announcer  wanted  by  station  near 
Charleston,  West  Virginia.  Must  run  board  and 
do  a  professional  job  on  the  air.  Permanent.  Send 
recording,  resume  and  references.  Box  307E,  B-T. 


Help  Wanted— (Cont'd) 


Need  young  agressive  sales/station  manager,  our 
Clinton,  Missouri,  daytimer.  Write  KUDL,  Kansas 
City,  Missouri,  giving  full  details. 

Manager  for  Michigan  daytime  station.  Appli- 
cants must  have  sales  and  programming  back- 
ground and  be  familiar  with  small  market 
operation.  Send  full  information  to  Box  312E, 
B-T. 


Need  a  good  experienced  announcer  with  ability 
to  sell  on  the  air  in  our  farm-ranch  area,  to 
replace  one  going  in  school  under  G.I.  Box 
338E,  B-T. 

Good  experienced  announcer  for  general  staff 
work.  KCMC-Radio,  Texarkana,  Texas.  Attn: 
General  Manager. 

Experienced  announcer  for  network  station. 
Permanent  position,  right  person.  Contact  Dr 
F.  P.  Cerniglia,  KLIC,  Monroe,  La. 

Need  immediately,  staff  announcer  who  can  gath- 
er, write,  air  local  news  and  work  board.  Send 
details,  picture  and  tape  to  KRGI,  Grand  Island, 
Nebr. 

Early  morning  man.  Minimum,  two  vears  ex- 
perience. Southerner  preferred.  No  drunks  or 
drifters.  Send  picture,  audition  tape  and  refer- 
ences. Many  benefits  in  addition  to  salary. 
WAIM-CBS,  Anderson,  S.  C. 


Announcer,  experienced  at  control  board  for 
general  staff  work.  No  specialists.  Call  Manager, 
WCOJ,  Coatesville,   Pa.     Phone  2100. 

Experienced  top-notch  hillbilly  announcer  for 
work  in  progressive  station  in  wealthy  southern 
rural  area.  Top  pay,  ideal  working  conditions, 
opportunity  for  extra  income  if  you  can  sell 
Write,  wire  or  phone  Ralph  Mann,  WKUL,  Cull- 
man, Alabama. 


Experienced  woman  announcer-continuity  writer 
capable  handling  well  established  participating 
show.  Send  photo,  references,  details  of  back- 
ground. Save  time  by  submitting  tape  which  will 
be  returned.  WLAC  Radio,  Attn.  General  Man- 
ager, Nashville  3,  Tennessee. 

Combination  announcer-copywriter;  must  be 
experienced;  good  typist:  southerner;  WNAH 
Nashville,  Tennessee. 


Top-notch  sports  play-by-play  man  for  top  sports 
minded  5  kw  station  for  football,  basketball, 
daily  sports  show,  etc.  Good  proposition  for  right 
man.  Send  tape,  references,  etc.,  to  Program  Di- 
rector, WNXT,  Portsmouth,  Ohio. 


Announcer  wanted  for  nighttime  programming 
Must  be  a  good  personality  staff  man,  strong 
on  commercials  and  popular  music.  Audition 
tape  and  interview  necessary.  Send  full  par- 
ticulars and  photo  first  letter.  Harry  C  Weaver 
Manager,  WOKE,  Oak  Ridge,  Tennessee. 

Technical 

One  kw  daytimer  in  eastern  Pennsylvania  needs 
good  combination  staff  announcer-first  class  en- 
gineer. Experience  necessary  .  .  .  opportunity 
to  advance  to  chief  engineer!  Salary  open.  Send 
reply  to  Box  90E,  B-T. 

Chief  engineer-announcer.  Salary  open.  Car 
necessary.  Texas  preferred.  KBRZ,  Freeport, 
Texas. 

Transmitter  maintenance  man  and  assistant  to 
chief  engineer  to  do  transmitter  maintenance. 
Vacation  relief  on  console  for  remote  control 
1000  watt  station.  Low  rent  apartments  at  trans- 
mitter location.  Salary  open.  Contact  Don  Mor- 
ris, KRIS,  Corpus  Christi,  Texas.   Phone  4-6354. 

Job  now  open  for  chief  engineer-announcer  who 
can  do  sports.  Good  working  conditions,  good 
salary  for  right  man  at  this  1000  watt  daytimer. 
Contact  Manager,  KTFY,  Brownfield,  Texas. 

Chief  engineer  before  September  1.  WWBG  un- 
der construction.  Installation  experience  pre- 
ferred. Housing  available.  Call  31334,  Bowling 
Green,  Ohio. 

Florida  opportunity.  Man  holding  first  phone 
license  to  specialize  in  installation  and  service 
of  marine  radiotelephone.  Must  be  capable  of 
general  shop  work  repairing  and  retuning  radios 
and  high-fidelity  equipment.  Chance  for  fair 
income,  regular  hours  and  ideal  living  on 
Florida's  rapidly  growing  West  Coast.  If  you 
know  broadcast  equipment,  we  will  train  you 
in  marine  radiotelephone.  State  full  details 
of  training,  experience  and  expected  starting 
income  first  letter.  Write  Craftsmen,  411  S. 
Pineapple,  Sarasota,  Fla. 


Help  Wanted— (Cont'd) 


Production-Programming,  Others 


If  you're   old-fashioned   enough   to   believe  inJ 
loyalty  to  your  employer,  but  still  young  enough: 
to  work  first  before  becoming  an  executive,  you  il 
may  be  the  man  I'm  seeking.    The  reason  youl 
would  leave  your  present  job  is  that  there  is  nc  I 
opportunity  for  advancement  there.  You've  had! 
at  least  five  years  experience  as  an  announcer  anc" 
you  have  proven  programming  ability.  You're 
promotion  minded  .  .  .  you're  sales-minded  with  1 
a  thorough  knowledge  of  small  station  operations  p 
Fact  is  you're  probably  from  a  small  town  in  the 
south  or  perhaps  out  west.  You're  also  an  older  " 
man,  married  and  college  educated.    You  alsc 
like  people  and  they  like  you..  If  this  sounds  like 
you,  there's  a  real  opportunity  here  with  an  old-- 
established 1000  w  CBS  affiliated  in  the  Middle 
Atlantic  area.   Here  you  would  oversee  and  train  - 
announcers  and  announce  at  least  20  hours  a  week 
yourself.   You  would  supervise  traffic,  work  re-  • 
motes  (sports  and  public  service;  misc.  sales  pro-fE 
grams);    initiate,   build   and  supervise  saleable' 
programs,  and  be  available  for  public  appear- 
ances in  the  interest  of  the  station.  If  you  know'1] 
you  can  meet  these  requirements  and  know  you.- 
want  to  become  an  integral  part  of  a  community  p 
as  well  as  a  station,  then  give  full  particulars  in  h 
first  letter.    Write  Box  200E,  B-T. 

Sales  promotion  director.  Experienced  all  rjhases_ 
of  radio  and  television  operations.  Full  details  !  l 
salary,  first  letter.    Write  Box  347E.  B-T 


Television 


Help  Wanted 


Managerial 


A  top-notch  general  manager  for  new  uhf  station 
m   a   substantial  midwestern  market.  Unique- 
opportunity  and  generous  financial  arrangement 
for  an  experienced  man.    Submit  qualifications-' 
and  references  to  Box  217E,  B-T.   Personal  inter- ;- 
view  will  follow.  .  §  S( 


Salesmen 


Sales  opening.  Excellent  opportunity  for  hustling 
salesman  in  new  television  market.  Rich  area, 
good  potential.  Salary  plus  commission.  Radio 
or  television  sales  background  a  must.  Write  or 
wire  for  interview.  Manager,  WTVO,  Rockford, 
Illinois. 


Announcer 


We  are  looking  for  versatile  people  for  new, 
channel  2  tv  station  with  accent  on  ad-lib  sales?"'1 
ability  on  camera.  State  all  other  hobbies  and  j 
abilities.  New  Englander  preferred.  Contact' 
William  Clark,  Operations  Manager,  WTWO,  ! 
Bangor,  Maine. 


Technical 


Tv-am  engineer  required  by  station  in  large  mid-  i 
western  city.  Good  salary  to  start,  with  periodic 
increases.  Very  finest  equipment  and  excellent: 
employee  relationship.  State  education,  experi- 
ence, draft  classification  and  provide  a  snapshot. " 
Reply  Box  237E,  B-T. 

Technical  personnel  for  tv  and  am  operation  in 
a  midwestern  metropolitan  market.    First  phone  i 
desirable,  but  not  required.   Please  supply  expe- 
rience, education  and  a  snapshot.   Box  260E,  B-T. 

Position  for  tv  transmitter  and  studio  engineers 
(supervisors)  for  new  midsouth  vhf  educational 
station.  Extensive  operation  (with  opportunity 
to  continue  education  and  pursue  research  work, 
if  desired).  Send  resume  indicating  experience, 
education  and  salary  expected.   Box  262E,  B»T. 


Situations  Wanted 


Managerial 


High  type  station  manager-salesman  would  like 
good  connection  in  southeast.    Seventeen  years  ! 
experience.    Box  280E,  B-T. 


  3 

Experienced  chief  engineer  and  commercial  man-  ( 
ager,  desires  permanent  position,  preferably  in 
south,  can  furnish  best  of  references  as  to  char- 
acter and  ability.  Box  301E,  B-T. 


Manager,  commercial  manager,  or  program  man- 
ager— radio  and/or  television — for  a  station  that 
wants  to  go  places.  30  year  old  family  man.  Good 
background.  Steady,  sober,  hard  working,  reli- 
able, interested  in  making  money  for  you  with 
a  well-run  station.  Box  309E,  B-T. 

Experienced  broadcaster  wants  managership  of 
station  with  option  to  buy  from  percentage  of 
profits.  Any  location.  Replies  confidential.  Write 
fully.    Box  324E,  B-T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted— (Cont'd) 


Situations  Wanted— (Cont'd) 


Salesmen 


count  executive,  30.  University  degree-adver- 
sing.  Five  years  radio  sales  experience,  local, 
tional  accounts.  Excellent  agency  contacts, 
tstanding  record  as  salesman.  (Employed  as 
■files  manager).  Desires  change.  New  York 
!  rea.  Box  313E.  B'T. 
a  J 


taff-sports  announcer.  Four  years  play-by-play 
Experience.  Looking  for  good  opportunity  for 
-  ill  season.  Presently  employed  5  k\v  inde- 
6  -endent.  Tape  and  resume  on  request.  Box  180E, 
T. 


i  op-flight  sports  announcer  desires  college  foot- 
l  .'ail  play-by-play.  13  years  experience.  Cur- 
~  sntly  broadcasting  major  league  baseball.  Air 
:  :iecks  available.  Outstanding  references.  Box 
59E,  B'T. 


jj;  ersatile  announcer.    Experienced  newsman.  DJ. 

rained  voice.  First  phone.  Negro.  Box  168E. 
4  -T. 


; ports  announcer,  staff,  experienced.  Colorado, 
Jalifornia,  southwest.   Married,  veteran,  29.  Col- 
;ge.    Presently  employed.    Must  have  play-by- 
--lay.    S85.00.    Box  213E,  B'T. 


>3 — mambo,  latino  specialist — 8  years  radio,  tv. 
'ree  lancing  Pa.,  top  audience  pop,  latin  disc 
$hows.   Idea  man,  know  music,  show  biz.  Speak 
oanish,  Portuguese.    Want  DJ  show,  right  met- 
!6politan  station.   Box  230E,  B'T. 


•■pi 

:  u 


alesman — radio-tv.  Want  permanent  position, 
xcellent  references.  Prefer  east.  Box  348E, 
-  -T. 




Announcers 


.nnouncer.  Experienced  both  network  and  in- 
ependent.  some  tv,  college  grad.  married, 
resently  employed.    Box  179E,  B'T. 


portscaster — radio  or  television.  Experienced 
11  play-by-play.  Selling  experience.  Box  197E, 
-;-T. 


ports  announcer — 4  years  experience  in  all 
hases — now  employed.  Desires  year  round 
ports  program.  Prefer  midwest.  Mirumum 
85.00.    Box  258E,  B'T. 


portscaster-salesman.  Exciting  commercial  de- 
j.very.  Six  years  experience  football,  basketball, 
nd  baseball"  Desire  position  with  sports  minded 
adio  and  television  station.  Let's  share  profits 
or  fall  and  winter  sports  coverage.  Personable 
isc  jockey.  Available  immediatelv.  Box  267E, 
I'T. 


iood  play-by-play.  5  years  experience,  27.  Col- 
=ge  football,  basketball,  with  baseball  tie-in. 
'ormer  Big  Ten  football  player.  College  grad — 
Ian  deliver.    Box  277E,  B'T. 


'amous  BBC  Radio  announcer  and  television  MC 
■  ow  in  Canada  wishes  to  travel  U.  S.  Accept 
:  ork  anywhere.  Bedroom  voice.  Real  novelty. 
5^ge  33.    Unmarried.    Box  290E,  B'T. 


.  innouncer:    Married.    Ambitious — recent  grad- 
i  :iate  A-l  radio-tv  school.  Specializing  news  and 
jports.  Work  any  hours.  Prefer  Florida.  Refer- 
ences. Box  300E,  B'T. 


ootball  announcer  .  .  .  seven  years  experience 
.  .  fine  voice,  best  of  references.    Box  310E, 
J'T. 


.nnouncer — first  phone,  presently  employed, 
/ants  combo-job  in  the  south.  Preferably  Mis- 
issippi  or  vicinity.    Box  316E,  B'T. 


:afT  announcer  leaving  Army.  Intensive  pre- 
»rmy  experience  with  MBS  affiliate — spots,  DJ. 
specially  strong  on  news,  serious  music.  Board, 
aso  acting  experience.  Served  in  editorial  and 
,adio-tv  departments,  Army  Home  Town  News 
:enter.  Graduate  Powers  Radio-Theatre-TV 
2hool.  Boston.  Soon  married,  tsetotaler.  Audi- 
ion,  references.  Prefer  northwest  or  midwest, 
at  will  travel.  Minimum,  S2  hour.  Box  320.  B'T. 


iinnouncer,  five  years  experience.  2  years  sales, 
position  wanted,  staff  announcer  or  announcer- 

alesman.    Stable,  hard  working  top  references. 

iox  327E,  B'T. 


nterested  in  more  radio  or  beginning  television, 
"wo  years  experience.    Box  329E.  B'T. 


Up  to  here  in  records,  no  money.  Staff-DJ- 
morning  man.  Now  employed  medium  market, 
good  story.  Love  to  earn  decent  living.  Single, 
27,  five  years  experience.    Box  330E,  B'T. 

Versatile  announcer,  strong  news,  experienced 
collegiate  play-by-play  sports.  Capable  com- 
mercial and  platter  man,  commercial  copy- 
writing.  Single,  veteran,  travel,  tape.  Box  340E, 
B'T. 


Announcer,  sports,  strong  news  and  commercials, 
versatile,  impersonations.  DJ.  Station  asset,  re- 
liable, single,  veteran,  available  now.  Resume, 
tape.   Box  342E,  B'T. 

Announcer  -  sportscaster  -  heavy  news,  smooth 
commercials,  good  DJ.  Station  asset  tho  light 
experience.  Reliable,  veteran,  college,  tape. 
Resume.    Box  343E,  B-T. 


Versatile  announcer-strong  commercials,  news 
and  sports.  Experienced  DJ  personality-college. 
Seeking  permanent  position.  Good  voice.  Vet- 
eran. Will  travel  for  worthwhile  position.  Box 
344E,  B'T. 


Dependable  announcer — all  phases  staff — seek 
permanency — strong  on  news,  commercials,  Disc 
Jockey-control  board.  Light  experience.  Single, 
veteran,  resume,  tape.    Box  345E,  B'T. 


Announcer,  fight  experience,  commercial  voice, 
DJ,  news,  sports,  board,  tape.    Box  353E.  B'T. 


Negro  announcer,  friendly  approach,  emphasis 
news,  commercials,  board,  operations,  modern 
music.   Box  354E,  B'T. 


Seven  years,  announcing,  production.  I  have 
the  ability,  youth,  family.  I  want  permanency, 
future  ...  with  large  eastern  station.  Box 
356E.  B-T. 


Announcer.  2  years  experience  200.000  market. 
Young,  single.  Strong  on  music.  Midwest  or 
west  preferred.  Salarv  secondary.  Wayne  Cody 
Jr.,  665  E.  1st  South,  Salt  Lake  City,  Utah. 

Staff  announcer,  recent  broadcasting  school 
graduate  in  Portland,  Oregon.  Board  trained, 
veteran,  married,  second  class  license.  Avail- 
able immediately,  good  on  news  and  ad-lib. 
Durward  L.  Cunningham,  801  N.  Central,  Med- 
ford,  Oregon. 


Versatility  is  my  business!  1954  graduate,  veteran, 
single,  will  travel.  Details  from  Casey  Heekman, 
2709  Brast  Blvd.,  South  Bend,  Ind. 

Immediately  available,  announcer,  newscaster, 
control  board  operator.  Seeks  staff  connection. 
Able,  dependable,  light  experience.  Travel,  tape, 
resume.  Bob  Kay,  54  Maple  Street,  Danielson, 
Connecticut. 


Staff  announcer,  broadcasting  school  graduate, 
six  months  experience,  third  phone,  college,  vet- 
eran, car,  tape,  photo,  resume,  25.  Want  perma- 
nent position.  Del  Kirby,  Ph.  8886,  Granview 
Court,  Alpine,  Texas. 

Available  immediately.  Radio-television  experi- 
ence. Announcer,  news  editor,  continuity  direc- 
tor, film  director.  Excellent  references.  John 
LaLiberte,  1053 '2  Admiral  Place,  Elmira,  N.  Y. 


Announcer:  Strong  news,  smooth  DJ.  commer- 
cial talent,  experience  light,  ambition  high. 
Third  ticket,  single,  veteran,  tape,  resume, 
travel.  Leonard  Lyons,  2531  Ocean  Parkway, 
Brooklyn,  N.  Y. 

Announcer,  authoritative  news,  original  DJ 
show,  five  years  experience,  scale  plus.  West, 
northwest  only.  Available  20th  Sept.  Tape- 
particulars  on  request.  Married.  Write  Ron 
MacDonald,  3319  E.  Congress,,  Spokane,  Wash- 
ington. 

Negro  DJ — experienced  on  commercial  reading 
and  writing,  newscasting,  control  board.  Holds 
3rd  class  license — excellent  health — single.  Cam- 
bridge graduate.  Resume  and  tape  upon,  request. 
Dave  Oliver,  31-34  98th  Street,  Corona,  L.  L,  N.  Y. 
Phone  HAvermyer  9-0957. 

Here  I  am  again  —  announcer,  news,  music, 
sports.  Good  DJ.  Graduate  Midwestern  Broad- 
casting. Has  car,  will  travel.  Single.  Audi- 
tion disc  available.  George  Pochos,  215  E.  153rd 
Street,  Harvey,  111. 

Staff  announcers  (5)  board  trained  for  tough 
commercial  schedule,  third  ticket,  write  copy. 
Pathfinder  School  of  Radio,  737  11th  Street, 
N.  W.,  Washington,  D.  C.    Metropolitan  8-5255. 


Technical 


Engineer,  experienced  am  xmtr  control,  record- 
ings, tv  xmtr,  switcher,  maintenance,  camera, 
microwave  relav.  Presently  employed.  Perma- 
nent only.  Box  100E,  B'T. 


Engineer,  15  years  experience  all  phases  broad- 
cast-am-fm-tv.    Box  289E,  B'T. 


Broadcast-engineer-first  class  ticket,  age  25 — 
August  1954  graduate  RCA  Institutes.  Limited  ex- 
perience, ambitious.  Will  answer  replv  by  phone 
or  letter  as  requested.  Box  302E,  B'T. 


Engineer  now  employed  as  chief  desires  engin- 
eering position  with  good  nay.  17  years  radio, 
sober,  reliable.   Box  317E,  B«T. 


Chief  engineer,  part-time  announcer.  Oppor- 
tunity to  become  part  of  young,  good,  small 
market  organization  in  midwest.  Good  salary 
and  future  offered.   Box  333E,  B'T. 


Chief  engineer  of  prominent  eastern  am-tv  sta- 
tion would  like  to  relocate  in  station  which 
offers  challenge  and  opportunity.  Dependable 
family  man  with  excellent  background.  Box 
336E,  B-T. 


First  phone — no  broadcast  experience — recent 
graduate  RCA  Institute.  Extensive  experience 
electric  repairs,  motors,  generators,  radio-tv. 
Want  transmitter  engineer  post.  Box  339E,  B«T. 

First  phone,  5  years  transmitter,  studio,  record- 
ing, desires  New  York,  New  Jersey,  Penn.,  or 
Conn.  area.    Box  346E,  B'T. 


Southeast  U.  S.  position  open?  Check  my  quali- 
fications in  display  ad! 


(Continued  on  next  page) 


AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER 

RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition. 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an- 
tenna and  tower. 

Make  offer  for  lot  or  part.    Terms  can  be  arranged. 

Bremer  Broadcasting  Corp. 

1020  Broad  Street 
Newark  2,  New  Jersey 


mm 


Situations  Wanted — (Cont'd) 


For  Sale 


Instruction 


Available  immediately.  1st  class  engineer  with 
10  years  well  rounded  experience.  Excellent 
references.  P.  O.  Box  152,  Cincinnati,  Ohio. 


Am-engineer,  1st  phone,  four  years  experience 
all  phases,  except  sports.  Age  29,  vet.  Desires  pro- 
gram director's  job.  Heavy  on  am.  Morris  F. 
Genthner,  239  Grace  Ave.,  Newark,  New  York. 
Phone  1112J,  act  now! 

Production-Programming,  Others 


Sales  promotion  director — expert  in  marketing 
and  audience  research.  Prefer  combination  am-tv 
operation.  Excellent  writer  of  sales  presenta- 
tions. Past  experience  with  New  York  inde- 
pendent and  southern  network  stations.  Through 
hard-hitting  merchandising  efforts  combined  with 
carefully  thought-out  promotion  planning  have 
converted  many  advertisers'  headaches  into 
exciting  success  stories.  Acknowledging  impor- 
tance of  integrating  promotional  activities  with 
programming.  Can  recognize  publicity  story, 
and  know  what  to  do  with  it.  Familiar  with 
idiosyncrasies  of  agency  time-buyers  and  net- 
work officials.  Now  in  east,  will  relocate.  Box 
SHE,  B-T. 


Experienced  copywriter,  amle,  trained  in  pro- 
gramming, production,  directing,  desires  change 
in  south.   Box  318E,  B-T. 


Newswriter  seeks  spot  midwestern  network  sta- 
tion. Veteran,  24,  single.  B.S.  radio  journalism, 
light  experience.    Box  323E,  B-T. 


News  chief  at  enterprising  indie,  26,  just  back 
from  service,  seeks  challenging  work.  Compe- 
tent reporter,  newscaster,  special  events.  Box 
326E,  B-T. 

Mature  newsman,  program  director  small  sta- 
tion, seeks  position  of  responsibility  with  future. 
College  trained.    $90.   Midwest.    Box  349E,  B-T. 


Attention  Florida!  Resident  desires  position, 
radio  or  tv,  news-program  director  or  station 
manager  or  assistant.  14  years  experience.  Box 
351E,  B-T. 


Television 


Situations  Wanted 


Salesmen 


Five  years  radio-tv  background,  sales,  program- 
ming, announcing.  Sales  or  production  job 
desired.  Versatile,  creative,  hard  working,  ex- 
cellent sales  record,  best  references.  Box  328E. 
B-T. 


Announcers 


Announcer-director — cut  back  at  100,000  watt 
NBC  basic  in  midwest  leaves  announcer  open  for 
job  August  23rd.  B.S.  and  M.S.  degrees  from 
leading  Big-Ten  school  with  radio-tv  dept.  Sin- 
gle, 25,  excellent  references,  specialty  in  news. 
I  have  the  theory  backed  by  3  years  experience. 
You  offer  future  and  we'll  talk  business.  Box 
303E,  B-T. 


Technical 


Tv  engineer,  5  years  experience  all  phases,  pres- 
ently employed,  good  references,  family  man, 
prefer  east  of  Mississippi.  Box  306E,  B-T. 


Production-Programming,  Others 


Producer-director-supervisor.  4V2  years  experi- 
ence in  tv.  Steady,  reliable,  excellent  references. 
Box  221E,  B-T. 


Television  director — experienced  in  multiple  cam- 
era operation,  local  and  remote  shows,  control 
room  and  floor.  College  graduate,  31,  family  man, 
presently  employed.  Box  304E,  B-T. 


Production  manager  or  program  director — put 
your  production  department  in  experienced 
hands.  8  years  radio-tv,  6  years  producer  direc- 
tor with  top  pioneer  tv  station.  Experienced  all 
phases.  Desires  position  with  progressive  organi- 
zation insisting  on  perfection.  Age  30,  married, 
settled.  Salary  nine  thousand.  Presently  em- 
ployed.  Box  319E,  B-T. 


Experienced  all  phases  tv  operations.  Presently 
production  director.  Desire  similar  position — 
will  consider  others.  Present  market  unable  to 
support  station.  Draft  exempt,  married,  one 
child.   Good  references.  Box  322E,  B-T. 


Stations 


I  must  sell  due  to  ill  health.  A  fine  station  in 
good  market.    Reasonable.    Box  321E,  B-T. 


Radio  and  television  school  in  Philadelphia,  Pa., 
well  established,  giving  approved  broadcasting 
and  announcing  courses,  (not  technical  repair 
courses)  for  sale  as  going  business:  A  radio  or 
television  engineer,  announcer  or  instructor  will 
find  this  as  interesting  opportunity.  We  will 
consider  moderate  investment  and  convenient 
payment  terms  for  balance  to  capable  person 
with  Qualifications  to  successfully  operate  this 
school.    Box  352E,  B-T. 


1  kw  daytimer  in  Arkansas,  Louisiana,  Missis- 
sippi area  in  competitive  southern  market. 
Cash  "talks,"  or  $15,000  down  with  convenient 
terms  for  qualified  party.    Box  355E,  B-T. 


Immediately  available,  complete  equipment, 
channel  46  television  station.  For  inventory 
list  and  details  contact  John  Booth,  WCHA, 
Chambersburg,  Pennsylvania. 


Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates.  4958  Melrose. 
Lo«  Angeles  29,  California. 


Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment,  etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.  Box  964D,  B-T. 


BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.  Box  965D,  B-T. 


For  Sale:  500  watt  am  composite  transmitter. 
Excellent  condition.   Make  offer.   Box  228E,  B-T. 


Large  Trans-Lux  news  sign  for  corner  location 
with  time  feature.  Excellent  condition.  Photos, 
etc.,  available  immediately,  complete,  $10,500. 
terms.    Will  consider  renting.    Box  325E,  B-T. 


Gates  500-D  transmitter — excellent  condition — 
4  years  old — immediate  delivery.  Best  offer. 
Box  334E,  B-T. 


7  Blaw  Knox  type  CN  229'  self-supporting,  in- 
sulated towers.  May  be  erected  non-insulated. 
Available  as  a  package,  match-marked  for  re- 
erection.  Contact  John  M.  Sherman,  WCCO-TV, 
50  South  9th  Street,  Minneapolis,  Minnesota. 


A  425  foot  IDECO  tower  complete  with  lighting 
and  two  sets  of  guys.  Erected  six  years;  always 
well  painted  and  cared  for.  Can  be  purchased 
as  is  including  three  section  RCA  superturnstile 
fm  antenna  and  3V8  inch  transmission  line,  or 
will  de-erect,  box  and  ship  as  desired.  E.  Anthony 
&  Sons,  555  Pleasant  Street,  New  Bedford,  Mass- 
achusetts. 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Sports  announcing-platter  spinning.  First  phone 
classes.  Westech  School  of  Broadcasting,  6435 
Crenshaw,  Los  Angeles,  California. 


Help  Wanted 


Managerial 


CALIFORNIA  RADIO  STATION 
NEEDS  MANAGER 

if  you  are  a  top  sales  producer 
with  good  salable  programming 
ideas,  knowledge  of  promotion, 
merchandising,  and  BAB  meth- 
ods ...  if  you  are  an  aggressive 
leader  of  staff  then  we  will  make 
a  deal  based  on  station  gross. 
Station  is  Number  One  in  market 
of  300,000  in  ideal  California 
area,  affiliated  with  TV.  Send 
complete  resume  with  references 
and  photo. 

Box  357E,  B»T 


Announcers 


Television 


MORNING  MAN 

By  top  network  station  in  one  of  the  larg- 
est markets.  Present  man  earning  $30,000 
in  radio  only  and  not  realizing  maximum 
potential.  Job  pays  $15,000  guarantee,  plus. 
Those  making  under  $15,000  need  not  apply. 
Piano  and  singing  talent  preferred  but  not 
necessary.  TV  also  available  to  right  can- 
didate. Send  tape  or  disc  together  with 
resume  and  photo  to 

Box  64E,  B-T. 


Your  third  hand — Modelli  Workbench,  48"  x  24" 
x  33",  knocked-down.  completely  equipped;  only 
$11.95  delivered;  Riolmetal,  Palatka,  Florida. 

Wanted  to  Buy 

Stations 


Radio  station  or  CP  in  or  near  metropolitan 
market.  Attention — stations  in  the  red.  Box 
279E.  B-T. 

Broadcaster,  experienced  all  phases,  wants  to 
buy  into  station  as  active  partner.  Box  308E,  B-T. 

Private  party  desires  to  purchase  controlling  or 
complete  interest  in  radio  station  in  Florida, 
Texas.  Gulf  states,  Carolinas  or  California.  We 
have  management.    Box  337E,  B-T. 

Capital  and  active  participation  available  for 
purchase  or  investment  in  am  operation  or  cp 
southeast.  Will  consider  other  locations.  Must 
be  small  market  where  no  more  than  $10,000. 
Will  handle.  Prepared  to  negotiate  on  spot. 
Privacy  pledged.  Will  acknowledge  all  inquiries. 
Write  or  wire  Box  341E,  B-T. 

To  invest  in  profitable  am  station,  preferably 
midwest,  with  option  to  purchase  entire  opera- 
tion.  Box  350E,  B-T. 


Help  Wanted 


Equipment  Etc. 


Wanted  .  .  .  self-supporting  tower  approximately 
345  feet  .  .  .  Blaw  Knox  type  H-40  or  equivalent, 
capable  supporting  six  bay  channel  4  tv  antenna 
and  any  tv  equipment  in  good  condition.  Box 
288E,  B-T. 


Managerial 


I 

I 
| 
1 
I 


TELEVISION  COMMERCIAL 
MANAGER 

"The  man  we  want  is  probably  presently  employed  as 
a  salesman  with  a  desire  to  progress.  Need  man  who 
is  capable  of  supervising  salesmen  and  handling  ac- 
counts himself  for  outstanding  UHF  staticn  in  South- 
east, affiliated  with  major  network.  Excellent  salary, 
plus  commission  for  right  man." 

Box  3G5E.  B*T 


Production-Programming,  Others 


TELEVISION  STUDIO 

I            TECHNICIANS  I 

<§>  <§> 

^  Have  immediate  opening'  for  two  tech-  ^ 
^>   nicians  for  studio  operation  and  mainte- 

nance.    Duties  consist  of  operation  at  all  ^ 

^   video  and  audio  positions.    Prefer  men  ^ 

^>   with  previous  television  experience,  how-  ^> 

ever,  will  consider  recent  graduate  of 

^   recognized  television  school.    Presently  ^ 

^   expanding  facilities  for  100  KW  opera-  <^ 

^>   tion.     Many  employe  benefits.     Contact  ^ 

^    Chief  Engineer,  WTVN,  Inc.,  753  Harmon  f 

^>   Ave.,  Columbus,  Ohio.  <§• 

<§>  ® 
<!><§><§><$><§>  <t>  <§>  <t>  <§>  <§><§>      <§•<§><!>  <§><§><$><$>  ■$><%>  <§>  <§><§>  <§> 


Situations  Wanted 


For  Sale — (Cont'd.) 


■FOR  THE  RECORD- 


Managerial 


MANAGER-SALESMAN 

Recently  sold  my  radio  station.  In- 
terested in  leasing,  buying  or  manage- 
ment in  Southeast.  Contact  Jimmy 
Childress,  Elkin,  North  Carolina 


Technical 


VERSATILE  ENGINEER 

Anxious  to  return  and  settle  Southeast. 
Good  practical  type  training.  Fine  record 
of  adaptability,  responsibility  and  frequent 
advancement.  Experience  includes:  Navy 
— some  TV — 2  years  recording — 5V2  years 
varied  AM.  including  3  years  Chief.  Please 
send  your  requirements — or  request  com- 
plete resume  for  future  reference.  Box 
315E.  B-T. 


Television 


Situations  Wanted 


Managerial 


♦ 


TV  GENERAL  SALES 
MANAGER 

Outstanding  history  of  selling  and  chang- 
ing men  into  salesmen.  Reputation  for 
getting  things  done.  Aggressive  approach 
to  sales,  resulting  in  400%  increase  pres- 
ent station.  Civic  organizer  and  speaker 
who  projects  station  into  community. 
Now  Sales  Manager  network  basic  in  one 
of  America's  top  markets.  Sixteen  years 
radio,  six  TV.  Understandable  reasons  for 
seeking  change. 

Box  331E,  B-T 


1 


t  seeking  change.  't 
I  Box  331E,  B-T  j 


Technical 


PROFESSIONAL  ENGINEER 

Desires  full  charge  of  engineering  affairs  of  new  TV 
station.  Designed  and  supervised  construction  of  large 
AM-TV  station  in  the  East.  Weil-Known  and  Re- 
spected in  the  Industry.  Tv  experience  dates  from 
1938.  Proven  administrative  ability.  Available  soon. 
Box  335E.  B*T 


Production-Programming,  Others 


TV  EQUIPMENT 
FOR  SALE 

1 — RCA  TK-20  Film  Camera, 
including  the  following: 

1 — Pedestal,  including  cradle 
1 — Camera  control  chassis 
1 — External  edge  light  projector 
1 — 33-B  power  supply 
1—TP-9B  multiplexer 

Call  or  Write  H.  J.  Lovell 
Chief  Engineer,  WKY-TV 
Oklahoma  City,  Oklahoma 


RECORD  BARGAIN 

Station  WTXL  has  discontinued  all  West- 
ern, Hillbilly  programs.  Our  entire  78 
RPM  library  of  2,500  records  for  sale. 
Perfect  condition.  $500.00.  FOB,  Spring- 
field, Mass.  Write,  wire  or  Phone  Spring- 
field 9-4768  at  once.  Lawrence  A.  Reilly, 
General  Manager,  WTXL,  W.  Springfield, 
Mass. 


=&«= 


=&-a= 


IMMEDIATELY  AVAILABLE 

Result  of  merger  for  TV 
Collins   737-A    5KW    FM    trrnsmitter.     G E  BM-l-A 
Station    Monitor.     GE    BY-4-A    Fm   antenna.   4  Bay. 
Johnson  AM/FM  Isccoupler.  Windcharger  340'  Type  300 
tower  w/lignts.    400'  coax  line  15/8  inch  51.5  ohm 
All  or  Part  Write  or  Wire 

Joe  Gamble,  Tech.,  Dir., 
WRBL-  WRBL-FM,  WRBL-TV 


=8-4= 


Columbus, 
==B-S== 


Georgia 
=B-8== 


FOR  SALE 

200  Ft.  Windcharger  guyed  tower, 
galvanized  steel,  complete  with  guys, 
4  side  lights,  base  insulator,  guy  in- 
stallers, and  conduit  for  tower  light 
wiring  .  .  .  presently  in  position. 
For  further  information  write 
Radio  Station  WMOU 
Berlin,  New  Hampshire 


=8-S= 


(Continued  from  page  112) 

WLBC-TV  Muncie,  Ind.,  Tri-City  Radio  Corp.— 

Mod.  of  CP  (BFCT-789)  as  mod.  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  2-1-55  (BMPCT-2366). 

WBCK-TV  Battle  Creek,  Mich.,  Michigan  Bcstg. 
Co.— Mod.  of  CP  (BPCT-1807)  as  mod.  which  au- 
thorized replacement  of  CP  (BPCT-1076)  as  mod. 
for  new  tv  station  for  extension  of  completion, 
date  to  3-1-55  (BMPCT-2372) . 

WTOB-TV  Winston-Salem,  N.  C,  Winston- 
Salem  Bcstg.  Co.— Mod.  of  CP  (BPCT-1497)  as 
mod.  which  authorized  new  tv  station  for  ex- 
tension of  completion  date  to  3-3-55  ( BMPCT- 
2369). 

WBRD  Fort  Lauderdale,  Fla.,  Broward  Bcstg. 
Co.— Mod.  of  CP  (BP-8164)  as  mod.  which  author- 
ized increase  power;  change  hours  of  operation; 
install  DA  for  day  and  night  use  and  install  new 
transmitter  for  extension  of  completion  date 
(BMP -6615).  (Resubmitted). 

Remote  Control 

WTTB  Vero  Beach,  Fla.,  Tropics  Inc.— (BRC- 
479). 

Renewal  of  License 

WNJR  Newark  N.  J.,  The  Evening  News  Pub 
Co.— Amended  to  change  applicant  name  to 
Rollins  Bcstg.  Inc.  (BR-174) 

WKPA  New  Kensington,  Pa.,  Allegheny-Kiski 
Bcstg  Co.— (BR-2000). 

WBUZ  (FM)  Bradbury  Heights,  Md.,  Chesa- 
peake Bcstg.  Co.— (BRH-136). 

WGH-FM  Newport  News,  Va.,  Hampton  Roads 
Bcstg.  Corp.— (BRH-163). 

WLOG-FM  Logan,  W.  Va.,  Clarence  H.  Frey  & 
Robert  O.  Greever— (BRH-332) 

WOAY-FM  Oak  Hill,  W.  Va.,  Robert  R.  Thomas 
Jr.— (BRH-413). 

WTTG  (TV)  Washington,  D.  C,  Allen  B.  Du- 
Mont  Labs  Inc.—  (BRCT-101) 

WSPD-TV  Toledo,  Ohio,  Storer  Bcstg  Co.— 
(BRCT-47). 

KSL-TV  Salt  Lake  City,  Utah,  Radio  Service 
Corp.  of  Utah— (BRCT-87) 

WBNS-TV  Columbus,  Ohio,  The  Dispatch 
Printing  Co.— (BRCT-57). 

Modification  of  CP 
KFML  (FM)  Golden,  Colo.,  Evert  A.  Bancker 
Jr.— Mod.   of   CP    (BPH-1834)    for   extension  of 
completion  date  (BMPH-4935). 

Application  Returned 

Albuquerque,  N.  M.,  CHE  Bcstg.  Co.— CP  for 

new  fm  station  to  be  operated  on  96.3  mc 
(ch.  242),  ERP:  1.36  kw. 


For  Sale— (Cont'd.) 


TOWERS 

RADIO — TELEVISION 

Antennas — Coaxial  Cable 
Tower  Sales  &  Erecting  Co. 
6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


Employment  Services 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive    Personnel   for  Television  and  Radii 
Erienive  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  cr  Radio  Management  Consultants 
70S  Bond  Bldg.,  Washington  5.  D.  C. 


I'M  YOUR  MAN 

for  an  executive  or  supervisory  position  with  your 
medium-market  radio  or  TV  station.  Currently  em- 
ployed TV  Program  Director  experienced  in  radio  and 
TV  programming,  advertising,  copy,  production,  etc., 
put  radio  station  and  TV  station  on  air  and  into  black. 
College  education.  Excellent  record  and  references. 
Salary  secondary  to  security,  congenaility,  and  oppor- 
tunity.   Box  3I4E.  B.T. 


For  Sale 


FOR  SALE 

GENERAL  ELECTRIC  TT-6-E,  5KW, 
HIGH  CHANNEL  TRANSMITTER 
AND  TY-28-H  12  BAY  ANTENNA. 
This  equipment  presently  in  use  will 
be  available  early  fall.  Reason  for 
selling,  duplicate  equipment  required 
for  relocation  of  transmitting  plant. 
Box  493D,  B«T. 


Carolina  Network 
$1759000.00 


Aggressive  market  with  over  $20,000.00  retails  sales  last  year.  Ideal 
year-round  tourist,  agriculture,  manufacturing  economy.  Excellent  fixed 
asset  position  with  valuable  real  estate.  Under  present  operation,  sta- 
tion will  yield  owner-manager  approximately  $50,000.00  per  year.  Over 
$35,000.00  net  quick  assets  are  included  in  the  sale  which  can  be  handled 
for  $60,000.00  down. 

Appraisal*     •     Negotiations     •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON.  D  C. 
Washington  Bldg. 
Sterling  3-4341-2 


BADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St, 
Exbrook  2-5672 


Broadcasting    •  Telecasting 


August  16,  1951    •    Page  117 


INVESTIGATING?  4 


INDIANA 


This  is  WAVE-TV's  coverage 
area,  based  on  engineering 
studies   and  mail  response. 


KENTUCKY 


Bowl  the  data  books  if  you  wish  —  but  THE  way 
to  find  what  TV  station  gives  you  the  biggest  audience 
in  Kentucky  and  Southern  Indiana  is  to 
ASK  YOUR  REGIONAL  DISTRIBUTOR. 


Don't  take  our  word  for  it.  Pick  up  your  telephone  and 
call  your  distributors  in  Louisville— 

—and  Evansville  (101  air  miles) 
—and  Lexington  (78  air  miles). 

Ask  each,  "What  is  your  favorite  Louisville  TV  station? 


This  personal  investigation  will  give  you  more  real  dope,  at  less  cost, 
than  any  other  "research"  you  can  do.  How  about  DOING  it? 


WAVE-TV 


CHANNEL 


3 


LOUISVILLE 


FIRST  IN  KENTUCKY 

Affiliated  with  NBC,  ABC,  DUMONT 
NBC  SPOT  SALES,  Exclusive  National  Representatives 


* I 

1 


Page  118    •    August  16,  1954 


Broadcasting    •  Telecastin 


-  FOR  THE  RECORD 


August  16,  1954 


ELESTATUS 

Stations  on  the  Air  With  Market  Set  Count 
\nd  Reports  of  Grantees'  Target  Dates 

ditor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
id  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
lar  programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
aective  set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
^parate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
pout  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B-T  estimate, 
tations  not  preceded  by  triangle  (►)  are  grantees,  not  yet  operating. 


ALABAMA 

irmingham — 

-  WABT  (13)  NBC.  ABC,  DuM;  Blair;  260,000 
-WBRC-TV  (6)  CBS:  Katz:  245,090 

WJLN-TV  (48)  12/10/52-Unknown 
>ecaturt — 

-WMSL-TV  (23)  Walker 
lothant — 

WTVY  (9)  7/2/54-12/25/54 
Tobilet — 

-  WALA-TV    (10)    ABC,    CBS,    NBC;  Headley- 

Reed;  72,500 
WKAB-TV  (48)  See  footnote  (d) 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 
lontgomery — 

-  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  32,400 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
9/15/54 
■lunfordt — 

WEDM  (*7)  6/2/54-Unknown 
elmat — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

lesa  (Phoenix) — 

-  KVAR  (12)  NBC,  DuM;  Avery-Knodel:  95.300 
°hoenix — 

-KOOL-TV  (10)  ABC:  Hollingbery;  96,300 
-KPHO-TV  (5)  CBS,  DuM;  Katz;  95,300 

KTVK  (3)  6/10/54-Unknown 
"ucson — 

-KOPO-TV  (13)  CBS,  DuM;  Forjoe;  28,031 
-KVOA-TV  (4)  ABC,  NBC;  Raymer;  28,031 
Tumat — 

-KIVA  (11)  NBC,  DuM;  Grant;  19,234 
ARKANSAS 

SI  Doradot — 

KRBB  (10)  2/24/54-Unknown 
"ort  Smitht— 

-KFSA-TV    (22)    ABC,    NBC,   DuM;  Pearson; 
18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
•lot  Springst — 

KTVR  (9)  1/20/54-Unknown 
kittle  Rock— 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  74,851 
KETV  (23)  10/30/53-Unknown 

P  KATV  (7)  (See  Pine  Bluff) 
Dine  Blufft— 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  66,445 
••  KCMC-TV  (6)  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield— 

►  KBAK-TV  (29)  ABC,  DuM;  Forjoe;  68,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkelev  (San  Francisco) — 
i»-  KQED  (*9) 
^hico — 

p-  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 
Knodel;  46,735 
Coronat — 

,    KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 
Eurekat — 

p-  KIEM-TV   (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,800 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO  (47)  ABC,  CBS;  Branham;  123,354 
*-KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
I  Los  Angeles — 

KBIC-TV  (22)  2/10/52-Unknown 

KABC-TV  (7)  ABC;  Petry;  1,861,132 
fKCOP  (13)  Katz;  1,861,132 
•-KHJ-TV  (9)  DuM;  H-R;  1,861,132 

KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,861,132 

KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,861,132 
*•  KTLA  (5)  Raymer;  1,861,132 
'►KTTV  (11)  Blair;  1.861,132 
*  KTHE  (*28) 
Modestof — 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt — 

KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 492,371 
Sacramento — 

KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.   Co.    (10),   Initial  Decision 
11/6/53 


New  Starter 

The  following  tv  station  is  the  newest 
to  have  started  regular  operations: 

WL AC-TV  Nashville  (Old  Hickory), 
Tenn.  (ch.  5),  Aug.  6. 


Salinasf — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry,  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV  (20)  3/11/53-Unknown  (granted  STA 
Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  982.070 

►  KPIX  (5)  CBS,  DuM;  Katz;  982,070 

►  KRON-TV  (4)  NBC:  Free  &  Peters;  982,070 

►  KSAN-TV  (32)  McGillvra;  97.018 
San  Joset — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispof — 

►  KVEC-TV  (6)  DuM;  Grant;  72,098 

►  KEYT  (3)  ABC,  CBS,  NBC,  DuM;  Hollingbery; 

453,692 
Stocktont — 

►  KTVU  (36)  NBC:  Hollingbery;  110.000 
KOVR  (13)  Blair;  2/11/54-9/6/54 

Tulare  (Fresno) — 

►  KVVG  (27)  DuM;  Forjoe;  150.000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,    DuM;  Hollingbery; 

47.146 

►  KRDO-TV  (13)  NBC;  McGillvra;  36,000 
Denver — 

►  KBTV  (9)  ABC:  Free  &  Peters;  227,882 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS;  Katz;  227.882 

►  KOA-TV  (4)  NBC:  Petry;  227,882 
KRMA-TV  (*6)  7/1/53-1954 

Grand  Junction! — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  48,587 
KDZA-TV  (3).    See  footnote  (d) 

CONNECTICUT 

Bridgeport — 

WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 
Hartfordf — 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  H-R;  10/21/53-8/15/54 
New  Britain —  , 

►  WKNB-TV  (30)  CBS;  Boiling;  176,068 
New  Haven — 

WELI-TV  (59)  H-R:  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  Londont — 

WNLC-TV  (26)  12/31/52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordf— 

WSTF  (27)  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC;  Stuart;  140,800 

DELAWARE 

Dovert — 

WHRN  (40)  3/11/53-Unknown 
Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  223,029 
WILM-TV  (83)  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  628,000 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 
WOOK-TV  (50)  2/24/54-Unknown 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


CHANNEL  4 

SALES  MANAGEMENT  1954 


Broadcasting 


Telecasting 


August  16,  1954    •    Page  119 


KGLO 

CHANNEL  3 

MASON  CITY,  IOWA 


Sell  more  people  in  the  rich  area  of 
Northern  Iowa  and  Southern  Minnesota 
with  KGLO-TV. 

Reach  more  homes  in  this  vast  land  of 
corn,  hogs  and  beef  that  lies  midway 
between  Des  Moines  and  Minneapolis 
with  KGLO-TV. 

Set  Count  as  of  August  1 
TOO  micro-volt  contour  92,412 

Represented  by  Weed  Television 


LEE  STATIONS 

National  Sales  Offices 
WCU  BUILDING    •    OUINCY,  ILLINOIS 

Affiliated  with  KGLO-AM-FM 
KHQA-TV,  WTAD-AM-FM  —  Quincy,  III. 


FOR  THE  RECORD 


FLORIDA 

Clearwatert — 

WPGT  (32)  12/2/53-Unknown 
Davtona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;   Boiling;   107,200  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,580 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

261,000 

WOBS-TV  (30)  Stars  National;  8/12/53-March 
'55. 
Miami — 

WMIE-TV  (27)  Stars  National;  12/2/53-9/30/54 
WTHS-TV  (*2)  11/12/53-Unknown 

►  WTVJ    (4)    ABC,   CBS,   NBC,   DuM;    Free  & 

Peters;  254,700 
WMFL  (33)  12/9/53-Unknown 

►  WITV  (17)  See  Fort  Lauderdale 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  11.000 
Pensacolat — 

►  WEAR-TV  (3)  ABC:  Hollingbery;  64,000 

►  WPFA  (15)  CBS.  DuM;  Young;  26,273 

Petersburg  

►  WSUN-TV  (38)  ABC,  CBS.  NBC,  DuM;  Weed; 

81.000 
Tampaf — 

Tampa  Times  Co.  (13)  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  8/4/54-Feb.  '55 
West  Palm  Beach — 

WEAT-TV  (12)  Walker:  2/18/54-Nov.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 
WJNO-TV   (5)   NBC;   Meeker;  11/4/53-8/22/54 

(granted  STA  June  29) 

GEORGIA 

Albanyf — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS.  DuM:  Katz;  391,347 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 

►  WSB-TV  (2)  NBC;  Petrv;  413,235 
WQXI-TV  (36)  11/19/53-Summer  '54 

Augusta — 

►  WJBF-TV  (6)  ABC,  NBC,  DuM;  Hollingbery; 

100,260 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 
Columbus — 

►  WDAK-TV   (28)   ABC,   NBC,   DuM;  Headley- 

Reed;  64,441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 
Macon — 

►  WNEX-TV  (47)  ABC,  NBC:  Branham:  34,662 

►  WMAZ-TV    (13)    ABC,    CBS.    DuM;  Avery- 

Knodel:  75,593 
Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  46,760 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 
Thomasvillef — 

WCTV  (6)  12/23/53-Unknown 
Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  34,665 

►  KIDO-TV  (7)  ABC,  NBC.  DuM;  Blair;  33,000 
Idaho  Falls— 

►  KID-TV  (3)  ABC.  CBS,  NBC,  DuM;  Gill-Perna; 

26,700 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellot — 

KISJ  (6)  CBS:  2/26/53-Nov.  '54 

KWIK-TV  (10)  ABC;  Hollingbery;  3/26/53-Nov. 
'54 

Twin  Fallst — 

KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Sept.  '54 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)  — 

►  WTVI  (54)  CBS,  DuM;  Weed;  250,000 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS.  NBC.  DuM;  Hollingbery;  307,000 
WTLC  (*12)  11/4/53-Unknown 

Chicago — 

►  W3BM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,840,000 

►  WBKB  (7)  ABC;  Blair;  1,840.000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840,000 
WHFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20)  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840,000 
WOPT  (44)  2/10/54-Unknown 

WTTW  (*11)  11/5/53-Fall  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000 

Evanstonf — 

WTLE  (32)  8/12/53-Unknown 
Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  30,000 
Joliett — 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 


Weed;  240.000 
116,444 


Peoria — 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 152,418 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 
Quincvt  (Hannibal,  Mo.) — 

►  WGEM-TV    (10)    ABC,    NBC;  Avery-Knode 

116,000 

►  KHQA-TV  (7)  See  Hannibal,  Mo. 
Rockford — 

►  WREX-TV  (13)  ABC.  CBS;  H-R;  201,962 

►  WTVO  (39)  NBC.  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel 

264.811 
Springfield — 

►  WICS   (20)    ABC,  NBC,   DuM;   Young;  81.00f 

INDIANA 

Bloomington — 

►  WTTV   (4)   ABC,  CBS,  NBC,  DuM;  Meeker 

549,284  (also  Indianapolis) 
Elkhartt— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  118,000 

Evansvillet — 

►  WFIE   (62)   ABC,  NBC,  DuM;  Venard;  59.001 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wavne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  93.657 

Anthony  Wayne   Bcstg  Co.    (69)    Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS.  DuM;  Katz;  662,000 

►  WISH-TV  (8)  ABC:  Boiling 

►  WTTV  (4)  See  Bloomington 
LaFayettet — 

►  WFAM-TV  (59)  DuM;  Rambeau;  57,650 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS.  NBC,  DuM;  Hoi 

man.  Walker;  71,300 
Notre  Dame  (South  Bend)f- 

Michiana  Telecasting  Corp.  (46)  Initial  Deci- 
sion 7/27/54 
Princetonf — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend— 

►  WSBT-TV  (34)  CBS.  DuM;  Raymer;  111,023 
Terre  Hautet — 

►  WTHI-TV  (10)  CBS,  DuM;  Boiling 
Waterloo!  (Fort  Wavne) — 

WINT  (15)  4/6/53-9/1/54 

IOWA 

►  WOI-TV  (5)  ABC,  CBS.  DuM; 
Cedar  Rapids — 

►  KCRI-TV  (9)  ABC.  DuM;  Venard; 

►  WMT-TV  (2)  CBS;  Katz:  234.850 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 
Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76,000 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  237,000 
Fort  Dodgej — 

►  KQTV  (21)  Pearson;  42,100 
Mason  Cityt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  92,412 
Sioux  City^- 

KCTV  (36)  10/30/52-Unknown 

►  KVTV  (9)  ABC.  CBS.  NBC.  DuM;  Katz;  113.29' 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/15/54 

Waterloo —  » 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reed 
106,230 

KANSAS 

Great  Bendt — 

KCKT  (2)  3/3/54-Unknown 
Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  140,344 

Manhattan! — 

KS AC-TV  (*8)  7/24/53-Unknown 
Pittsburgt — 

►  KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  64,98( 
Topeka — 

KTKA  (42)  11/5/53-Unknown 

►  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis. 

54,481 
Wichita — 

KAKE-TV  (10)  Hollingbery;  4/1/54-11/1/54 

►  KEDD  (16)  ABC,  NBC;  Petry;  101,292 

KENTUCKY 

Ashlandt — 

WPTV  (59)  Petry;  8/14/52-Unknown 
Hendersont  (Evansville.  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  53,161 
Lexingtont — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 
Louisville — i 

►  WAVE-TV   (3)   ABC,  NBC,  DuM;  NBC 

Sis.;  369.634 

►  WHAS-TV   (11)    CBS;   Harrington,  Righter  & 

Parsons.  See  footnote  (b) 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-Summer  '54 
Newportt — 

WNOP-TV  (74)  12/24/53-Unknown 


Spo 


Directory  information  is  in  following  order:  cal 
letters,  channel,  network  affiliation,  national  rep 
resentative;  market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  targe  j 
date  for  grantees. 


Page  120 


August  16,  1954 


Broadcasting 


Telecastin< 


... 


LOUISIANA 

c*  Alexandria* — 

KALB-TV  (oi  Weed:  12/30/53-9/1/54 
^.aton  Rouge — 

-WAFB-TV  (28)  ABC.  CBS.  XBC,  Dull;  Young; 
52.000 

WBRZ  1 2)  Hollingbery;  1/28/54-1/1/55 
Lafavette* — 

KVOL-TV  (10)  9/16/53-Unknown 

KLFY-TV  (10 1  Rambeau;  9/16/53-Unknown 
;.ake  Chariest — 

KPLC-TV  (7)  Weed;  11/12/53-9/1/54 
E  -KTAG  '25'  CBS.  ABC.  Dull;  Young;  19.000 
Monroe — 

-KNOE-TV  (8)  CBS.  XBC.  ABC.  DuM;  H-R; 
>'■'  145.700 

KFAZ  1 43 1  See  footnote  (d) 

few  Orleans — 
WCKG  '26 1  Gill-Perna;  4/2 '53-Late  '54 
WCXO-TY  '32 1  Forjoe:  4/2/53-Xov.  '54 

-  WDSU-TV  (6)  ABC.  CBS.  XBC.  DuM:  Blair: 

258.412 

-WJMR-TV  (61)   ABC.  CBS.  DuM;  MeGillvra; 
82,731 

WTLO  (20)  2/26/53-Unknown 
Shreveport — 

-  KSLA  '12'   ABC.  CBS.  XBC.  DuM:  Eaymer; 

49,100 

Shreveport  TV  Co.  (12)  6/7/54-See  footnote  (e) 
^    KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

3angor* — 

►  WABI-TV  (  5 1  ABC.  CBS.  XBC.  DuM:  Holling- 

berv:  78.420 
WTWO  (2)  5/5/54-9/12/54 
^ewiston — 

-  WLAM-TV  (17  i  DuM;  Everett-McKinney: 

20.039 
'olandt — 

WMTW  (8 1  ABC.  CBS:  7/8/53-Aug.  '54 
--  Portland — 

►  WCSH-TV  (6)  XBC:  Weed;  116.627 
-WGAX-TV  (13)  ABC.  CBS:  Avery-Knodel 

►  WPMT  (53)  Dull;  Everett-McKinney;  45.100 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC.  DuM:  Harrington,  Righter 

&  Parsons:  552,235 

►  WBAL-TV  (11)  XBC:  Petrv;  552.235 
WITH-TV  (72)  Forioe:  12/18/52-Fall  '54 

►  WMAR-TV  (2i  CBS:  Katz;  552.235 
WTLF  (18)  12/9/53-Summer  '54 

Cumberland*— 

WTBO-TV  (17)  ll/12/53-Unkno\vn 
Salisbury* — 

►  WBOC-TV  (16)  Burn-Smith 

MASSACHUSETTS 

Adams  (Pittsfield)*— 

►  W1IGT  '74'  ABC.  DuM;  Walker;  135.451 
Boston — 

►  WBZ-TV  (4 1  XBC:  Free  &  Peters:  1.191.210 
Wr-BH-TV  (*2)  7/16/53-10/1/54 

WTDW  (44  )  8/12/53-Unknown 
»■  WXAC-TV  (7)  ABC.  CBS.  DuM;  H-R:  1.191.210 
3rockton* — 

WHEF-TV  (62)  7/30/53-Fall  '54 
Cambridge  (Boston) — 

WTAO-T\T  (56)  ABC,  DuM:  Everett-McKinnev; 
125.000 
'  Sorinefield — 

»-  WHYX-TV  (55)  CBS.  DuM:  Branham:  140.000 
*  »-WWLP  (61)  ABC.  XBC:  Hollingbery;  140.000 
«Vor~ester — 

WAAB-TV  (20)  Forioe:  8/12/53-Unknown 

►  WWOR-TV  (14)  ABC.  DuM:  Raymer;  55.010 

MICHIGAN 

Ann  Arbor — 

WPAG-TV  (20 1  DuM:  Everett-McKinnev:  19,800 
WUOM-TV  (*26)  11/4/53-Unknown 

Bat'fe  Creek  

WBCK-TV  (58)   Headley-Reed;  11/20/52-Sum- 

mer  '54 
WBKZ  ( 64 .  See  footnote  (d) 
ay  City  (Midland,  Saginaw) — 
•-WXEM-TV    1 5  >    XBC.    DuM:  Headlev-Reed; 
"89793 
-  Cadillac* — 
♦  Wtt'TV  (13)  ABC.  CBS.  DuM:  Weed:  47,699 
Detroit — 

WCIO-TV  (62)  11/19/53-Unknown 
WJBK-TV  (2 1  CBS,  DuM:  Katz:  1,468.407 
»-WWJ-TV  (4i  XBC:  Hollingberv:  1,286,822 
»■  WXYZ-TV  (7)  ABC:  Blair;  1,308.200 
WTVS  <*56)  7/14/54-Late  '54 
Booth  Radio  &  Tv  Stations  Inc.  (50)  Initial 
Decision  8/3/54 
East  Lansing* — 
*-WKAR-TV  i*60) 

WJRT  (12)  5/12/54-Unknown 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC.  CBS.  XBC,  DuM;  Katz; 

444.502 

Peninsular  Broadcasting  Co.  (23)  Initial  Deci- 
sion 7/30/54 
Kalamazoo — 

-     WKZO-TV  (3)  ABC.  CBS,  XBC,  DuM;  Avery- 
Knodel;  504,123 
Lansing — 

,    ►WILS-TV  (54)  ABC,  DuM:  Venard;  55,000 

►  WJIM-TV  (6)  ABC.  CBS,  XBC;  H-R;  396,102 
Marquette* — 

WAGE-TV  (6)  4/7/54-Oct.  '54 


i-  Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 

j.  r  sentative;  market  set  count  for  operating  sta- 
tions:  date  of  grant  and  commencement  target 
d.te  for  grantees. 

H  Broadcasting    •  Telecasting 


Muskegon* — 

WTVM  (35)  12/23/52-Unkno\vn 
Saginaw  iBav  City,  Midland) — 

►  WKNX-TV  (57)  "ABC.  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51)  10/29/53-Unknown 

Traverse  Cityf — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC.  DuM:  Pearson;  92,869 
Duluth*  (Superior,  Wis.) — 

►  KDAL-TV  (3)  ABC.  NBC;  Averv-Knodel;  56,500 
WFTV  138)  See  footnote  (d) 

►  WDSM-TV  ( 6 ) .  See  Superior,  Wis. 
Hibbingt — 

KHTV  (10)  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

KEYD-TV  (9i  H-R;  6/10/54-1/1/55 

►  WCCO-TV  i4i  CBS:  Free  &  Peters:  477.000 

►  WTCN-TV  (11)  ABC,  DuM:  Blair;  454,863 
Rochester — 

►  KROC-TV  (10)  NBC:  Meeker;  75,000 
St.  Paul  (Minneapolis) — 
»-KSTP-TV  (5)  NBC:  Petrv:  477.000 

►  WMIN-TV  (11)  ABC.  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxit — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbus* — 

WCBI-TV  <4>  MeGillvra;  7/28/54-Early  '55 
Jackson — 

►  WJTV  (25)  CBS.  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC:  Hollingbery;  87.085 

►  WSLI-TV  (12)  ABC;  Weed;  85,000 
Meridian* — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC.  CBS.  NBC,  DuM;  Head- 

ley-Reed: 44,300 

MISSOURI 

CaDe  Girardeau* — 

KFVS-TV    (12)    CBS:    Pearson;  10/14/53-Un- 
known 

KGMO-TV  (18)  4/16/53-Unknown 
Clavtonf — 

KFUO-TV  (30)  2/5/53-Unknown 
Columbia — 

►  KOMU-TV  (8)  ABC.  CBS,  NBC,  DuM;  H-R: 

49.595 
Festust — 

KACY  (14)  See  footnote  (d) 
Hannibal*  ( Quincy,  111.) — 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  117,776 

►  WGEM-TV  (10)  See  Quincy,  HI. 
Jefferson  Cits'* — 

KRCG  (13)  6/10/54-Unknown 
Joplinf — 

KSWM-TV  (12)  CBS:  Venard;  12/23/53-9/12/54 
Kansas  City — 

►  KCMO-TV  (5)  ABC.  DuM;  Katz;  402.796 

►  KMBC-TV  (9)  CBS:  Free  &  Peters;  402.796 

►  WDAF-TV  (4)  NBC;  Harrington,  Righter  & 

Parsons:  402.796 
Kirksville* — 

KTVO  (3)  12/16/53-8/16/54 
St.  Joseph — 

*-  KFEQ-TV  (2)  CBS.  DuM:  Headlev-Reed;  106.735 
St.  Louis — 

KETC  (*9)  5/7/53-Unknown 

►  KSD-TV  (5)  ABC.  CBS.  NBC:  XBC  Spot  Sis.; 
654.934 

KSTM-TV  (36)  See  footnote  (d) 

►  KWK-TV  (4)  CBS:  Katz 
WIL-TV  (42)  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVT  (54)  See  Belleville,  111. 
Sedalia* — 

KDRO-TV  (6)  Pearson 
Springfield — 

►  KTTS-TV  (10)  CBS.  DuM:  Weed:  49.456 

►  KYTV  (3)  ABC,  NBC:  Hollingbery;  48,080 

MONTANA 

Billings* — 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 
Butte*— 

►  KOPR-TV  (4)  CBS,  ABC:  Hollingbery;  7,000 

►  KXLF-TV  (6).    No  estimate  given. 
Great  Falls* — 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headly-Reed: 

11.000 
Missoula* — 

►  KGVO-TV  (13)  ABC,  CBS,  DuM;  Gill-Perna; 

10.000 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHCL-TV   (13)    CBS,  DuM;  Meeker;  38.853 
Lincoln — 

KUON  (12)  See  footnote  (d) 

►  KOLN-TV  (10)  ABC,  CBS,  DuM:  Avery-Kno- 

del; 94,150 
Omaha — 

►  KMTV  (3)  ABC.  CBS.  DuM:  Petry:  283.150 

►  WOW-TV  (6)  NBC,  DuM;  Blair;  248,594 

NEVADA 

Henderson* — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 
Las  Vegas* — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM:  Weed; 

15,421 
Reno — 

►  KZTV   (8)   ABC,  CBS,  NBC,  DuM;  Pearson: 

15,428 


1 45,7  00 

OWNERS 


took  at:  W  low 

KNOCf 


Yes,  owners  of  145,700  TV  sets  in  Arkansas, 
Louisiana  and  Mississippi  indicate  more  every 
day  that  KNOE-TV  is  considered  their  home 
station.  Our  coverage  area  includes  1,664,000 
people  with  spendable  industrial  and  agri- 
cultural income  of  51,591,352,000.  As  more 
and  more  industry  moves  South,  there's 
spectacular  growth  in  this  rich  3-state  market, 
and  it's  a  consistent,  sound  growth.  Sched- 
ules on  KNOE-TV  will  help  your  sales  keep 
pace  with  this  spectacular  growth.  Call  us 
or    H-R   Television,  Inc. 

Channel  8-Monroe,  La. 

CBS  —  NBC  —  ABC  —  DUMONT 
Represented   Nationally  by 
H-R  TELEVISION,  Inc. 

Paul  Goldman 

Vice  President  &  Gen'l  Manager 

A  JAMES  A.  NOE 
STATION 


Au°ust  16.  1954 


Pase  121 


FOR  THE  RECORD 


NEW  HAMPSHIRE 

Keenet — 

WKNE-TV  (45)  4/22/53-Unknown 
Manchestert — 

►  WMUR-TV   (9)   ABC,  DuM;   Weed;  235,000 
Mt.  Washingtont — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkf — 

►  WRTV  (58)  107.000 
Atlantic  City— 

WFPG-TV  (46)  See  footnote  (d) 

WOCN    (52)  1/8/53-Unknown 
Camdenf — 

WKDN-TV  (17)  1/28/54-Unknown 
Newark  (New  York  City)  — 

►  WATV  (13)  Weed;  4.150,000 
New  Brunswiekt — 

WTLV  (*19)  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquet — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker; 

22,418 

NEW  YORK 

Albany  (Schenectady,  Troy) — 

WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV    (41)    ABC,    CBS,    DuM;  Boiling; 

95,877 

►  WTRI  (35)  CBS;  Headley-Reed;  93,515 
WTVZ   (*17)  7/24/52-Unknown 

Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Boi- 

ling; 292,220 

WQTV  (*46)  8/14/52-Unknown 
Bloomingdalef  (Lake  Placid) — 

WIRI  (5)  12/2/53-10/1/54 
Buffalo— 

►  WBEN-TV   (4)   ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  410,201.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

150,000 

WGR-TV  (2)  NBC,  DuM;  Headley-Reed;  4/7/54- 
8/14/54 

WTVF  (*23)  7/24/52-Unknown 
Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-9/26/54 
Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE   (24)   ABC,   CBS,   NBC,  DuM;  For.ioe; 

31,500 

WHCU-TV    (20)    CBS;    1/8/53-November  '54 
WIET  (*14)  1/8/53-Unknown 
Kingston — 

►  WKNY-TV     (66)     ABC,     CBS.     NBC,  DuM; 
Meeker;  9,600 


WTR 

ALBANY  SCHENECTADY  TROY 


93,515 


t  vi  me 

32  W, 


SEE  YOUR 
HEADLEY-REED  Man 


New  York — 

►  WABC-TV   (7)   ABC;   Petry;  4,180,000 

►  WABD  (5)  DuM:  Avery-Knodel;  4,180.000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180.000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4,180,000 

►  WPIX  (11)  Free  &  Peters;  4,180,000 

►  WATV  (13)  See  Newark,  N.  J. 
WGTV  (*25)  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 

Rochester — 

WCBF-TV  (15)  6/10/53-Unknown 
*•  WHAM-TV  (5)  NBC;  Hollingbery;  252,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 

210,000 

WRNY-TV  (27)  4/2/53-Unknown 
WROH  (*21)  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 
Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis;  373,250 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  <*43)  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  344,242 
Utica— 

WFRB  (19)  7/1/53-Unknown 

►  WKTV   (13)   ABC,   CBS,   NBC,   DuM;  Cooke; 

145,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  ABC,  CBS,  NBC,  DuM;  Boiling; 

29,950 

WLOS-TV  (13)  ABC,  DuM;  Venard;  12/9/53- 
9/1/54 
Chapel  Hillt— 

WUNC-TV    (*4)    9/30/53-September  '54 
Charlotte — 

►  WAYS-TV    (36)    ABC,    NBC,    DuM;  Boiling; 

51,249 

►  WBTV   (3)   CBS,  NBC,  DuM;   CBS  Spot  Sis.; 

407,222 
Durhamt — 

WTVD  (11)  NBC;  Headley-Reed;  1/21/54-Sept. 
'54 

Fayettevillet— 

WFLB-TV  (18)  4/13/54-Unknown 
Gastoniaf — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV    (57)    ABC;    Boiling;  11/20/52-Un- 
known 

►  WFMY-TV   (2)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  233,474 
Greenville — 

►  WNCT   (9)   ABC,   CBS,  NBC,  DuM;  Pearson; 

63,676 
Raleigh — 

►  WNAO-TV  (28)  ABC,  CBS,  NBC,  DuM;  Avery- 
Knodel;  71,300 

Wiliningtonf — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  31,076 
WTHT    (3)    2/17/54-Aug.  '54 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  218,599 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  57,300 

NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV   (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

16.815 
Fargof — 

►  WD AY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free  & 

Peters;  42,260 
Grand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 
Minott — 

►  KCJB-TV  (13J  ABC,  CBS,  NBC,  DuM;  Weed: 

22,680 
Valley  Cityt — 

►  KXJB-TV  (4)  CBS;  Weed 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  148,710 
Ashtabulat — 

►  WICA-TV  (15)  20,000 
Cincinnati — 

►  WCET  (*48) 

t»  WCPO-TV   (9)   ABC,  DuM;   Branham;  500,000 

►  WKRC-TV  (12)  CBS;  Katz;  525,000 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-Oct.  '54 

Cleveland — 

WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,039,216 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  1,045,000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV  (*34)  4/22/53-Unknown 

►  WTVN-TV  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriaf — 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (35)  Weed;  12/4/52-Summer  '54 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 

Mansfieldt — 

WTVG  (36)  6/3/54-Unknown 


Massillonf — 

WM AC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo— 

►  WSPD-TV  (13)  ABC,  CBS,  NBC,  DuM;  Katz 

286,382 
Youngstown — 

►  WFMJ-TV    (21)    NBC;    Headley-Reed;  116.00' 

►  WKBN-TV    (27)    ABC,    CBS,    DuM;  Raymer 

138,218 
Zanesville — 

►  WHIZ-TV  (50)  ABC,  CBS.  NBC,  DuM;  Pear- 

son; 35,306 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  176,000 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 
Enidt— 

►  KGEO-TV  (5)  ABC;  Pearson 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Pearson;  52,348 
Miamit — 

KMIV  (58)  4/22/53-Unknown 
Muskoaeet — ■ 

KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54 
9/1/54 
Oklahoma  Citv — 

►  KMPT  (19)  DuM;  Boiling;  98,267 

►  KTVQ  (25)  ABC,  NBC;  H-R;  121,774 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel:  256,10: 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
KETA  (*13)  12/2/53-Unknown 

Tulsa — 

►  KCEB  (23)  NBC,  DuM;  Boiling:  98,513 

►  KOTV  (6)  ABC,  CBS,  NBC,  DuM;  Petry;  229,10' 
KSPG  (17)  2/4/54-Unknown 
KVOO-TV  (2)  7/8/54-Unknown 
KOED-TV  (HI). 

7/21/54-Unknown 

OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery. 

24,000 
Medford— 

►  KBES-TV  (5)   ABC,  CBS,  NBC.  DuM;  Blair 

"1.190 
Portland — 

►  KOTN-TV  (6)  ABC,  CBS;  Avery-Knodel:  182,28: 

►  KPTV  (27)  ABC.  NBC,  DuM;  NBC  Spot  Sls.J 

181  034 

KLOR    (12)    ABC;    Hollingbery;  7/22/54-Un 
known 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/5 
Salemf — 

KSLM-TV  (3)  9/30/53-Unknown 

PENNSYLVANIA 

Allentownf — 

WFMZ-TV    (67)    Avery-Knodel;  7/16/53-Sum 
mer  '54 

WQCY  (39)  Weed;  8/12/53-Unknown 

Altoona — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R 

428.774 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker;  76,492 
Chambersburgt — 

WCHA-TV  (46)  See  Footnote  (d) 

Easton — 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,41 
Erie — 

►  WICU  (12)  ABC,  NBC,  DuM;  Petrv;  218,500 

►  WSEE  (35)  CBS,  DuM;  Avery-Knodel;  29,173 
WLEU-TV  (66)  12/31/53— Unknown 

Harrisburg — 

WCMB-TV  (27)  Cooke;  7/24/53-9/15/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  NBC;  Headley-Reed;  166,423 
Hazletonf — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
Johnstown — 

►  WARD-TV  (56)  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  776,37 
Lancaster — 

►  WGAL-TV    (8)    CBS,    NBC,    DuM;  Meekei 

554.914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 

Lebanont — 

►  WLBR-TV  (15)  Burn-Smith;  170,700 

New  Castlet — 

►  WKST-TV      (45)      DuM;  Everett-McKinne> 

139,578 
Philadelphia — 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,843,213 

►  WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 
WIBG-TV  (23)  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,791,161 
Pittsburgh — 

►  WDTV  (2)  CBS,  NBC,  DuM;  DuM  Spot  Sis 

1.134,110 

►  WENS  (16)  ABC.  CBS,  NBC;  Petry;  356,354 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  (*13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknow 
Reading — 

►  WEEU-TV  (33) 

95  000 

►  WHUM-TV  (61)  CBS;  H-R;  175,000 

Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  168,000 

►  WGBI-TV  (22)  CBS;  Blair;  165,000 

►  WTVU  (73)  Everett-McKinney;  150,424 

Directory  information  is  in  following  order:  ca 
letters,  channel,  network  affiliation,  national  ret 
resentative;  market  set  count  for  operating  sts 
tions;  date  of  grant  and  commencement  targ< 
date  for  grantees. 


ABC,   NBC;    Headley  Reec 


Page  122    •    August  16,  1954 


Broadcasting    •  Telecastin 


The  7th  Farm  Area 
in  the  Nation 

Telenews  reports  Altoona  seventh  in  a  group  of  35  "preferred  farm 
markets,"  with  79,220  TV  farm  homes  within  a  radius  of  50  miles  of 
a  TV  station.  No  other  Pennsylvania  city  was  listed  in  this  select  group. 

Is  Covered  by  WFBG-TV 


CHANNEL  10 


316,000  WATTS 


OTHER 
PLUS  VALUES 


Television  Homes,  428,774 

Retail  Sales,  $1.9  Billion 

Tower  Height,  990  Feet  Above  Average 

Terrain 


The  Station  You  Need  to  Sell  the  Rich  Pennsylvania 
Area  Between  Pittsburgh  and  Harrisburg 


altoona" 

f  -kC/writcl/O,  f 
-/JOHNSTOWN     /  I 
•C/ilmte/e  /' 

<  y  \ 


'? /'  X.HARRISBURC 


LANCASTER 

}  N 


ft 


PHILADELPHIA. 

C/timt&SGIOfi 


The  Gable  Broadcasting  Go. 

ALTOONA,  PA. 
ABC  CBS  NBC  DuMONT 

Represented  Nationally  by  H-R  Television,  Inc. 


August  16,  1954    •    Page  123 


FOR  THE  RECORD 


Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  353,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  23,076 
Lubbock — 

►  KCBD-TV    (11)    ABC,    NBC;    Pearson;  57,394 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

57  394 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC.  DuM;  Venard; 

35,800 
San  Angelo — 

►  KTXL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Venard; 

33,680 
,San  Antonio — 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  203,487 

►  WOAI-TV  (4)  NBC;  Petry;  203,487 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwatert — 

KPAR-TV  (12)   CBS;  Avery-Knodel;  8/26/53- 
Unknown 
Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  82;897 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 
Tyler!— 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  1/27/54-Fall  '54 

Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 

Wacot — 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  43,650 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KEGV-TV  (5)  NBC;  Raymer;  37,280 
Wichita  Falls— 

>■  KFDX-TV  (3)  ABC,  NBC;  Raymer;  67,003 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provo! — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

163,200 

►  KTVT  (4)  NBC;  Blair;  163,200 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-9/7/54 


VERMONT 

Montpelierf — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/7/54 

VIRGINIA 

Danvillet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  100,300 
Harrisonburgt — ■ 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Devney; 

85,304 
Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

113,440 
Newport  News — 

►  WACH-TV  (33)  Avery-Knodel 
Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  325,987 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  108,300 

►  WVEC-TV  (15)  See  Hampton 

Petersburgt — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 
Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  458,278 
Roanoke — 

►  WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel; 

264,645 

WASHINGTON 

Bellinghamt — 

>- KVOS-TV  (12)  DuM;  Forjoe;  68,216 
Seattle  

►  KING-TV  (5)  ABC;  Blair;  358,600 

►  KOMO-TV  (4)  NBC;  Hollingbery;  358,600 
KCTS  <*9f  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 
Spokane — 

►  KHQ-TV  (6)  ABC,  NBC;  Katz;  79,567 

►  KXLY-TV    (4)    CBS,    DuM;  Avery-Knodel; 

87,027 

Louis  Wasmer  (2)  Boiling;  3/18/54-10/1/54 
Tacoma — 

►  KMO-TV  (13)  Branham;  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  358,600 

Vancouver! — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

26,491 


thank  you 
Mogen 
David 
Wine! 


Texas 
Jitter' 


The  Mogen  David  letter  is  just  one  of  many  which 
prove  the  selling  power  of  KMID-TV. 

Want  a  real  surprise?  Send  for  the  KMID-TV  rate 
card  —  at  once.  Give  it  a  try.  First  thing  you  know, 
you'll  be  writing  us  a  letter  like  this  yourself! 


Sincerely, 


KMID 


Channel  2 
Midland-Odessa,  Texas 


Venard-Rintoul  &  McConnell 
National  Representatives 


Clarke-Brown  Co.,  Dallas 
Southwestern  Representatives 


S.  A.  Grayson 
General  Manager 


WEST  VIRGINIA 

Charleston! — 

►  WKNA-TV  (49)  ABC;  Weed;  40,100 
WCHS-TV  (8)  CBS,  DuM;  Branham;  2/11/54 

8/12/54  (granted  STA  June  17) 
Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 

Fairmontt — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna 

34,500 
Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  432,25' 
Greater  Huntington  Radio  Corp.  (13)  Initia 
Decision  7/30/54 

Oak  Hill  (Beckley)t— 

WOAY-TV  (4)  6/2/54-Unknown 

Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-TJnknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281,81 

WISCONSIN 

Eau  Clairef — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery 

55,700 
Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed 

195,670 

WFRV-TV  (5)  3/10/54-TJnknown 
L3  C r occcy 

►  WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  34,600 
WTLB  (38)  12/16/53-Unknown 

Madison — 
>-  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  53,500 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  55.5C 
Badger   Television    Co.    (3)    Initial  Decisio 

7/31/54 
Marinettef  (Green  Bay) — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/5; 

9/12/54 
Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  365,750 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  323.0E 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harringtoi 

Righter  &  Parsons;  681,953 
WTVW  (12)  6/11/54-Unknown 
Neenaht — 

►  WNAM-TV  (42)  ABC;  George  Clark 
Superiorf  (Duluth,  Minn.) — 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  57,3a 

►  KDAL-TV  (3).  See  Duluth,  Minn. 
Wausaut — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  Meeker;  5/12/54-Sept.  '54 


WYOMING 

Cheyennet — 

►  KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Hollinj 

bery;  46,100 

ALASKA 

Anchoraget — 

►  KFIA  (2)  ABC.  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 
Fairbanks^— 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAII 

Honolulu! — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  57,000 

►  KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  56,000 

►  KULA-TV  (4)  ABC;  Headley-Reed;  58,000 

PUERTO  RICO 

San  Juanf — 

►  WAPA-TV   (4)   ABC,  NBC,   DuM;  Caribbef 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter-American;  30,000 

CANADA 

Hamiltont — 

►  CHCH-TV  (10) 
Kitchener! — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hard 

Weed;  50,000 
London!— 

►  CFPL-TV  (10)  CBS;  All-Canada,  Weed;  65,0 
Montreal — 

►  CBFT  (2)  201,433 

►  CBMT  (6)  201,433 
Ottawa — 

►  CBOT  (4)  10,100 
Quebec  City! — 

►  CFCM-TV  (4) 
St.  John,  N.  B.— 

+■  CHSJ-TV  (4)  CBS 
Sudbury! — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Car 

da.  Weed;  8,247 
Toronto — 

►  CBLT  (9)  222,500 


Directory  information  is  in  following  order:  c 
letters,  channel,  network  affiliation,  national  re 
resentative;  market  set  count  for  operating  st 
tions;  date  of  grant  and  commencement  targ 
date  for  grantees. 


Page  124 


August  16,  1954 


Broadcasting 


Telecasts 


ancouver — 
-  CBUT  (2)  CBS 
finnipegt — 

CBWT 


MEXICO 


uarezt  (El  Paso,  Tex.)— 

-XEJ-TV  (51  National  Time  Sales;  20,000 

(Spanish-family  owned), 
ijuanaf  (San  Diego) — 
XETV  (6)  Weed;  241,000 


otal  stations  on  air  in  U.  S.  and  possessions: 

90;  total  cities  with  stations  on  air:  264.  Both 
iotals  include  XEJ-TV  Juarez  and  XETV  (TV) 
"ijuana,  Mexico,  as  well  as  educational  outlets 
ihat  are  operating.    Total  sets  in  use  31,833,384. 

Indicates  educational  stations. 

Cities  NOT  interconnected  with  AT&T. 

a)  Figure  does  not  include  325,748  sets  which 
VBEN-TV  Buffalo  reports  it  serves  in  Canada. 

b)  Number  of  sets  not  currently  reported  by 


WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B»T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's;  WKAB- 
TV  Mobile,  Ala.;  KBID-TV  Fresno,  Calif.;  KDZA- 
TV  Pueblo,  Colo.;  WRAY-TV  Princeton,  Ind.; 
WKLO-TV  Louisville,  Ky.;  KFAZ  (TV)  Monroe, 
La.:  WBKZ  (TV)  Battle  Creek,  Mich.;  WFTV 
(TV)  Duluth,  Minn.;  WCOC-TV  Meridian,  Miss.; 
KACY  (TV)  Festus,  Mo.;  KSTM-TV  St.  Louis; 
KTJON  (TV)  Lincoln,  Neb.;  WFPG-TV  Atlantic 
City,  N.  J.;  WECT  (TV)  Elmira,  N.  Y.;  WIFE 
(TV)  Davton,  Ohio:  WCHA-TV  Chambersburg, 
Pa.;  WKJF-TV  Pittsburgh,  Pa.;  KNUZ-TV  Hous- 
ton, Tex. 

(e)  Shreveport  Tv  Co.  has  received  final  grant 
for  ch.  12,  but  has  not,  as  yet,  assumed  operation 
of  KSLA  (TV),  licensed  by  the  Interim  Tv  Corp. 


UPCOMING 


AUGUST 

\ug.  21:   Oklahoma  chapter,  American  Women 

in  Radio  &  Tv,  Hotel  Tulsa,  Tulsa. 
\ug.  21-22:  Arkansas  Broadcasters  Assn.,  Velda 

Rose  Courts.  Hot  Springs, 
^ug.  22-24:  Georgia  Assn.  of  Broadcasters,  King 

&  Prince  Hotel,  St.  Simons  Island. 
\ug.  23:  Missouri  Broadcasters  Assn.,  Sedalia. 
.  Aug.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
''    summer  conference.  New  York. 
'  Aug.  25-27:  Western  Electronic  Show  &  Conven- 
tion, Ambassador  Hotel,  Los  Angeles. 
Kug.  26:  Joint  meeting,  Los  Angeles-San  Fran- 
51s   cisco  chapters.  West  Coast  Electronics  Mfrs. 
Assn.,  Statler  Hotel,  Los  Angeles. 
\ug.  27-28:  West  Virginia  Assn.  of  Broadcasters, 
The  Greenbrier,  White  Sulphur  Springs. 
wAug.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
H   Hotel,  Atlanta,  Ga. 

^ug.  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake  Lodge,  Big  Fork. 
Aug.  30-Sept.  4:  11th  International  Workshop  in 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 
A.ug.  31-Sept.  1:  NBC  Tv  Affiliates  meeting,  Drake 
Hotel,  Chicago. 

SEPTEMBER 

Sept.  1:  Deadline  for  entries  in  1953-54  public 
interest  awards  for  exceptional  service  to  farm 
safety,  National  Safety  Council. 

Sept.  1-2:  CBS  Radio  Affiliates  meeting.  Edge- 
water  Beach  Hotel,  Chicago. 

Sept.  12:  Second  district  Advertising  Federation 
Ji:    of  America,  reorganization,  Johnston,  Pa. 

Sept.  13-14:  British  Columbia  Assn.  of  Radio  & 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  15:  FCC  hearing  in  Washington  on  license 
renewal  application  of  Edward  Lamb's  WICU 
(TV)  Erie,  Pa. 

Sept.  19-21:  Seventh  district.  Advertising  Fed- 
eration of  America,  Biltmore  Hotel,  Atlanta,  Ga. 

Sept.  24:  Mid-Atlantic  Workshop,  Public  Rela- 
tions Society  of  America,  Hotel  Statler,  Wash- 
ington. 

Sept.  26-28:  Tenth  district,  Advertising  Federa- 
tion of  America,  San  Antonio,  Tex. 
Sept.  26-29:  Pacific  Coast  Council,  American  Assn. 

Oof  Advertising  Agencies,  Hotel  Del  Coronado, 
Coronado,  Calif. 
Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington. 
Sept.  28:  New  England  film  directors,  Hotel  Stat- 
ler, Boston. 
!Sept.  29-Oct.  2:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 
0    Sept.  30-Oct.  1:  Radio  Technical  Commission  for 
!    Aeronautics,    fall    assembly,    Willard  Hotel, 
Washington. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference, Hotel  Sherman,  Chicago. 
Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama, Tuscaloosa. 


HOWARD  E.  STARK 

How  a*  coHsunwrs 


BO  EAST  S»™ 
NEW  YORK  ^  N- 


Oct.  8-10:  New  York  State  Conference,  American 
Women  in  Radio  &  Tv,  Park  Sheraton  Hotel, 
New  York. 

Oct.  9-10:  Third  district,  Advertising  Federation 

of  America,  Hotel  Roanoke,  Roanoke,  Va. 
Oct.  11-12:  Assn.   of   Independent  Metropolitan 

Stations,  French  Lick  Springs,  Ind. 
Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 

Statler.  Boston. 
Oct.  13-17:  Audio  Engineering  Society,  Hotel  New 

Yorker,  New  York. 
Oct.  15-16:  Ohio  State  U.  advertising  conference, 

Columbus. 

Oct.  15-17:  Pennsylvania  chapter,  American 
Women  in  Radio  &  Tv,  Warwick  Hotel,  Phila- 
delphia. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  22-24:  Midwest  Inter-City  Conference  of 
Women's  Advertising  Clubs  of  Advertising  Fed- 
eration of  America,  St.  Louis. 

Oct.  22-24:  New  England  Hi-Fi  Music  Show,  Hotel 
Touraine,  Boston. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

Oct.  28:  Standard  band  broadcasting  conference 
between  U.  S.  and  Mexico,  Mexico  City. 

NOVEMBER 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York. 

Nov.  10-13:  Sigma  Delta  Chi,  Columbus,  Ohio. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 


SPECIAL  LISTINGS 

BAB  Clinics 

Portland,  Ore. 
Seattle,  Wash. 
Montana. 
Boise,  Idaho. 
Salt  Lake  City,  Utah. 
Denver,  Colo. 
Albuquerque,  N.  M. 
Wichita,  Kan. 
St.  Louis,  Mo. 
Indianapolis,  Ind. 


Aug.  16: 
Aug.  17: 
Aug.  19: 
Aug.  20: 
Aug.  23: 
Aug.  24: 
Aug.  26: 
Aug.  27: 
Aug.  20: 
Aug.  31: 

NARTB  District  Meetings 
Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 

Placid,  N.  Y. 
Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 

Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  7-8:  NARTB  Dist.  10,  Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:  NARTB  Dist.  15,  Clift  Hotel,  San 
Francisco. 

Oct.  25-26:  NARTB  Dist.  16,  Camelback  Inn,  Phoe- 
nix, Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


Cost  of  WCAN-TV  is 
only  $1.33  per  1000  as 
against  national  cost  of 
$1.75  per  thousand. 


MILWAUKEE 


Broadcasting   •  Telecasting 


Represented  Nationally  by 

Alex  Rosenman,  347  Madison  Ave.,  N.  Y, 


August  16,  1954    •   Page  125 


For  the  Public:  Ear  Muffs  &  Blinders 

THE  decision  by  the  special  Senate  committee  to  bar  radio  and 
television  from  the  public  hearings  on  the  resolution  to  censure 
Sen.  Joseph  R.  McCarthy  has  provoked  the  serious  protests  which 
it  deserves.  To  call  them  "public"  hearings  if  radio  and  tv  are 
excluded  is  to  misuse  the  language. 

Again  the  Senate,  in  trying  to  avoid  indecorous  conduct,  is  con- 
fused about  the  sources  of  indecorum.  The  character  of  the  forth- 
coming hearings  will  not  be  determined  by  the  presence  or  absence 
of  radio  and  tv  but  by  the  manner  in  which  the  Senators  behave 
themselves.  Keeping  the  broadcast  media  from  the  premises  is 
certainly  no  guarantee  of  mannerly  behavior  by  participants. 
Admitting  these  media  is  not  an  invitation  for  Senators  to  make 
fools  of  themselves. 

In  opening  the  hearings  to  working  newsmen,  the  special  com- 
mittee has  indicated  its  recognition  of  the  vital  public  interest  in  the 
case.  In  closing  them  to  radio  and  television,  the  committee  has 
deprived  the  public  of  the  first-hand  observation  that  only  these 
media — particularly  television — can  provide. 

Before  the  start  of  the  proceedings  there  is  time  for  the  committee 
to  change  its  mind.  We  hope  the  impressive  arguments  already 
made  by  broadcasters  will  force  a  sensible  reversal  of  the  ban. 

Selling  America  to  Americans 

"  T>  ROADCAST  Media  Delivered  5.5  Billion  Home  Impressions 
iJ  for  Public  Service  Messages  Last  Year.  Radio,  Tv,  Coopera- 
tion Hit  Ail-Time  High." 

That  headline  was  written  by  the  Advertising  Council  on  a  news 
release  yesterday  (Sunday)  based  on  its  12th  annual  report.  It  is  a 
success  story  for  the  broadcast  media  because  the  Council,  a  private, 
non-profit  organization,  points  to  the  results.  They  came  in  volun- 
teers for  the  Ground  Observer  Corps;  in  increased  church  member- 
ships and  attendance;  in  reduction  in  accident  death  tolls;  in 
Defense  Bond  sales;  in  increased  Red  Cross  contributions,  and  in 
dozens  of  other  public  service  projects. 

The  Council  is  an  organization  unique  in  our  economy.  It  started 
during  World  War  II  to  funnel  war  effort  campaigns  into  our  adver- 
tising media.  The  advertisers  contribute  men  and  money,  the  ad- 
vertising agencies  volunteer  ideas,  plans  and  skills,  the  media 
contribute  time  and  space.  The  combination  produces  results  that 
the  richest  organizations  or  even  governments  could  not  afford. 

Needed:  More  Light  on  Satellites 

NOW  THAT  the  FCC  has  announced  its  new  satellite  station 
plan  as  a  means  of  alleviating  some  of  the  problems  of  uhf 
stations,  there  appears  to  be  agreement  on  one  point  only — almost 
everybody  is  confused. 

It  could  be  that  the  FCC  meant  to  make  its  Aug.  5  action  in- 
nocuous, so  it  could  entice  comments  from  station  operators, 
notably  those  in  uhf  who  have  been  pleading  for  some  means  of 
competing  more  effectively  with  their  entrenched  vhf  competitors. 
If  that  is  its  purpose,  the  Commission  certainly  succeeded,  because 
it  is  going  to  get  plenty  of  requests  for  clarification.  By  the  time 
most  of  the  Commission  members  return  from  the  hills  and  the 
lakes  where  they  are  vacationing  until  Labor  Day  the  staff  will 
have  some  notion  of  the  reception  given  the  radical  plan — first 
departure  from  the  final  allocations  of  1952  which  ended  the  tv 
freeze. 

The  FCC  makes  one  point  clear — it  will  consider  satellite  applica- 
tions on  a  case  to  case  basis.  It  will  waive  its  "duopoly"  rules  where 
appropriate  showings  are  made.  But  all  other  rules  governing  station 
ownership  and  operation  will  apply  to  these  stations  which  do  not 
originate  local  programs. 

Obviously,  the  FCC  wants  to  give  uhf  stations  a  lift.  The  oppor- 
tunity also  would  be  open  to  vhf  stations  to  fill  in  their  coverage 
patterns  to  provide  acceptable  service  to  unserved  areas.  There  are 
those  (including  dissenting  Comr.  Hennock)  who  feel  the  new  pro- 
cedure will  be  used  as  a  device  to  permit  vhf  stations  to  invade 
areas  now  served  by  uhf  stations,  and  sound  their  death  knell. 

That,  it  should  be  obvious,  is  pure  bunk.  The  avowed  intent  is 

Page  126    •    August  16,  1954 


Drawn  for  Broadcasting  •  Telecasting  by  Sid  Hi 


"/  forgot  my  Zoomar  lens!" 


to  help,  not  hinder  uhf.  The  FCC  knows  that  the  policy  will  b 
as  good — or  as  bad — as  the  manner  in  which  it  is  administered. 

Prospective  applicants  will  want  to  know  more  about  man 
things.  What  about  the  costs?  Will  it  be  more  expensive  to  operat 
a  couple  of  satellites  in  conjunction  with  a  uhf  "mother"  statio 
than  it  is  to  operate  a  single  vhf  covering  substantially  the  sam 
area?  Will  unattended  satellites  be  permitted?  Technically  thei 
do  not  appear  to  be  serious  problems. 

The  FCC,  before  it  moves,  must  spell  out  precisely  just  how  th 
new  policy  will  work. 

The  Lamb  Case 

TO  SAY  that  Edward  Lamb,  the  embattled  lawyer-broadcastei 
publisher,  is  in  the  switches  with  the  FCC  is  the  understati 
ment  of  the  year.  But  it  should  be  clear  too  that  the  FCC  is  i 
just  as  serious  trouble  if  it  can't  prove  its  charges — charges  th; 
appear  generally  to  be  misunderstood. 

The  allegation  is  not  that  Mr.  Lamb  is  a  communist.  We  doul 
that  he  ever  was,  and  we  would  vouch  that  not  by  the  wildest  stretc 
would  he  advocate  violence  against  our  form  of  government.  Wh; 
Mr.  Lamb  is  charged  with  is  failure  to  disclose  to  the  FCC  i 
applications  for  license  or  renewal,  alleged  former  associatior 
with  individuals  or  organizations  identified  with  the  Communi 
Party.  In  a  word,  the  FCC  staff  contends  that  he  lied  and  that 
has  evidence  and  witnesses  to  back  up  the, charges. 

If,  as  the  FCC  contends,  Mr.  Lamb  toyed  with  the  truth — c 
worse — about  those  former  associations,  it  stands  to  reason  th; 
he  is  not  qualified  to  hold  licenses  for  radio  and  television  statior 
worth  several  million  dollars.  The  burden  of  proof,  however, 
on  the  FCC,  not  on  Mr.  Lamb. 

There  are  numerous  people  who  are  loyal  Americans  but  wh 
in  a  less  realistic  era,  made  questionable  associations.  Mr.  Lam 
has  protested,  in  every  forum  available  to  him,  that  he  never  h; 
been  and  is  not  identified  with  any  un-American  activity.  He  h; 
offered  a  $10,000  reward  for  any  proof  to  the  contrary. 

Mr.  Lamb  gets  his  hearing  before  the  FCC  beginning  Sept.  1 
(unless  he  seeks  a  further  postponement).  He  will  be  confronte 
with  the  FCC  charges.  The  Commission's  witnesses  will  be  avai 
able  for  cross-examination. 

It  will  all  be  out  in  the  open.  Mr.  Lamb  has  an  opportunity  i 
clear  his  name  and  get  clear  title  to  his  station  licenses.  If  he  lie> 
the  public  interest  requires  that  he  be  divested  of  those  licenses. 

If,  on  the  other  hand,  the  FCC  is  unable  to  prove  its  charges, 
will  have  to  answer  to  an  angry  Congress.  In  those  circumstance 
with  the  Congressional  temper  what  it  is,  we  have  little  doubt  th  ! 
a  move  to  abolish  the  FCC  and  create  a  new  agency  would  me  J 
with  considerable  Congressional  favor. 

Broadcasting   •  Telecastim 


In  Milwaukee  One  Station 
has  maintained  an  unapproached 
position  for  service  to  the  public 

^3hat  Station  Is: 


Of  the  27  radio  programs  listed  as  deserving  Public  Com- 
mendation by  The  Milwaukee  County  Radio  and  Television 
Council  During  1953 — 

12  were  WISN public  service  programs 

Twice  as  many  commendations  as 
the  next  station 


Give  your  advertising  the  bene- 
fit of  the  automatic  market 
acceptance  which  is  accorded 
WISN. 


WISN 

THE    MILWAUKEE    ADDRESS  OF 
Represented  by  the 
KATZ  AGENCY,  INC. 

Ne<w  York  •  Detroit  •  Chicago  *  Kansas  City 
Atlanta  •  Dallas  •  San  Francisco  •  Los  Angeles 


.GUST  23,  T954 


3  5c  PER  COPY 


ROADCASTI NG 

TELECASTING 


tic  Color  Tv  Shows 
Id  Costly  Season 
Page  28 


les  Promotion 
Ian  Ratified 

Page  36 


-Wells  Group 
Buying  KFSD 

Page  52 

1URE  SECTIOI 

h  ins  on  Page  67 


You  rrutAt  buxj  ICFMB-TVl... 
~tb-A&cbch  qM  ofcSanDiaqo  County 


TV 


ABC -DU  MONT 

SAN  DIEGO,  California... 


stui  FIRST 


in 


America's  Fastest  Growing 

I  Billion-Dollar 
Market! 


MM  in  the 
NATION  in 

AUTOMOTIVE  SAUS* 
$164,125,000.00 


0** 

•  PRC 


PORTLAND,  ORE. 
DENVER,  COLO. 
FORT  WORTH,  TEXAS 
PROVIDENCE,  R.  I. 
•  OKLAHOMA  CITY,  OKLA. 

*1953  Automotive  Sales ...  Sales  Management,  1954 


FIRST  in- 

Dxuj-tiwte, 
AH-ib-iiwte 

RATINGS 


IEWSWEEKLY 
AND  TV 


WRATHER  -  ALVAREZ  BROADCASTING,  INC. 

San  Diego  1,  California 
Represented  by  EDWARD  PETRY  &  CO.,  INC 


HORSE  and  BUGGY 
PEDDLERS  COULD  COVER 
,  ;  THE  FABULOUS  GROWING 
TRI-STATE  MARKET .  .  . 


BUT  IT'S  CHEAPER  AND  EASIER 
TO  USE  THE  ONE  MEDIUM  .  . 
THE  ONE  STATION  DOMINATING  THE  MARKET 


V/ICUtv 

ABC  — NBC  — DUMONT 


CHANNEL  12  •  ERIE,  PA. 


$1,409,148,000  Effective  Buying  Power. 

WICU-TV  Raps  on  the  doors  of  79%  of  the  Tri-State's  274,600  homes 
at  one  time.  It  reaches  98.6%  of  Erie  County's  68,000  Housewives. 

Radio  Station  WIKK,  5,000  watts  now  affiliated  with  NBC 


RADIO 
IV 

NEWSPAPER 


/u<f£4  inc. 


WICU-TV  — Erie,  Pa. 
Edward  Pelry  &  Co.,  Inc. 

WIKK-AM —  Erie,  Pa. 
Edward  Petry  &  Co.,  Inc. 

WTOD— Toledo,  Ohio 
Forjoe 


WHOO  — Orlando,  Florida 
Forjoe 

WMAC-TV  — Massillon,  Ohio 
Edward  Petry  &  Co.,  Inc. 

The  Erie  Dispatch  —  Erie,  Pa. 
Reynolds-Fitzgerald 


HOME  OFFICE—  500  EDWARD  LAMB  BL  DC    TOLEDO.  OHIO       WASHINGTON  OFFICE  ...  1177  NATIONAL  PRESS  DIDO 


CHANNEL 

6 


W  J    I  M 


Coverage  that  Counts! 


7  major  Michigan  markets  for  NBC,  CBS  and  ABC 

Now    100,000  watts! 


Published  every  Monday,  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications,  Inc  1735 
DeSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3.'  1879 


WGAL-TV 


LANCASTER,  PA. 

316,000  WATTS 


MQ      ^0  ana: 

Covers  a  vast,  prosperous  territory  —  a  rich  target  for  your  advertising  dollar 

WGAL-TV  PRIMARY  MARKET 

TV  sets   554,915 

families  803,200 

effective  buying  income  $4,226,847,000 

retail  sales   $2,654,371,000 

COVERING 


STEINMAN 
STATION 

Clair  McCollough 
President 


York 

Hanover 

Gettysburg 

Chambersburg 

Frederick 


Harrisburg 

Westminster 

Hagerstown 

Sunbury 

Lewistown 


Reading 

Carlisle 

Martinsburg 

Pottsville 

Lewisburg 


Lebanon 

Coatesville 

Shamokin 

Huntingdon 

Waynesboro 


Representatives 


MEEKER  TV,  INC. 


New  York 
Los  Angeles 
Chicago 
San  Francisco 


Page  4    •    August  23,  1954 


closed  circuit1 


JOLTIN'  Bob  Jones  vs.  Powerhouse  Harry 
iplotkin  is  being  talked  up  as  battle  of  gen- 
eration now  that  Senate  investigation  has 
given  Sept.  1  green  light  with  Jones  as 
chief  counsel  and  Plotkin  tapped  for  mi- 
nority counsel  (see  lead  story,  page  27). 
Mr.  Jones,  militant  minority  when  he  was 
Republican  member  of  FCC,  and  Mr. 
Plotkin,  bellicose  assistant  general  counsel, 
represented  opposing  viewpoints  in  those 
idays.  Mr.  Jones  had  been  labelled  "right- 
wing"  exponent  (he  denied  Drew  Pearson 
charges  of  "Black  Legion"  membership) 
and  Mr.  Plotkin  was  branded  "leftwinger" 
with  one-time  membership  in  National 
Lawyers  Guild.  Senate  inquiry  isn't  sup- 
posed to  be  partisan,  but  that's  only  on 
paper.  As  FCC  executives,  each  had  high 
security  clearance. 

★  ★  ★ 

THIS  WEEK  FCC  will  be  functioning  un- 
der "Acting  Acting"  Acting  Chairman 
Robert  E.  Lee,  what  with  Acting  Chairman 
Rosel  Hyde  vacationing  in  Idaho  and  "Act- 
ing" Acting  Chairman  E.  M.  Webster  at 
meeting  on  West  Coast  of  Institute  of  Ra- 
dio Engineers.  Mr.  Lee  formally  was 
elected  Acting  (3)  Chairman  at  FCC 
meeting  Aug.  18  to  fill  in  during  absence 
of  his  senior  colleagues. 

★  ★  ★ 

ADD  TO  blue-chip  stations  aligned  for 
new  "Quality  Radio  Group,"  cooperative 
nighttime  tape  project  [B«T,  Aug.  16]: 
KVOO  Tulsa  (50  kw  I-B);  WRVA  Rich- 
mond (50  kw  I-B);  KCMO  Kansas  City 
(50  kw  D,  10  kw  N,  Class  II)  ;  WWJ  De- 
troit (5  kw  regional).  In  addition  to  17 
stations  already  aligned,  dozen  others  re- 
portedly waiting  only  formality  of  board 
approvals.  Organization  meeting  set  for 
Sept.  2  in  Chicago  at  Palmer  House  begin- 
ning 10  a.m.  following  NBC-TV  and  CBS 
Radio  sessions.     Frank  Fogarty,  WOW 


Omaha  (Meredith),  named  acting  vice 
chairman  working  with  John  H.  DeWitt, 
WSM  Nashville,  acting  chairman;  William 
Wagner,  WHO  Des  Moines,  acting  secre- 
tary-treasurer, and  Ward  L.  Quail,  WLW 
Cincinnati,  handling  legal  and  financial 
matters. 

★  ★  ★ 

HERBERT  HOOVER  Jr.,  named  last 
week  as  Under-Secretary  of  State,  has 
expert  technical  knowledge  of  radio  and 
communications  generally.  His  first  job — 
in  1929  while  his  father  was  President — 
was  as  technical  assistant  to  president  of 
Western  Air  Express  Inc.  in  charge  of 
radio  communications.  As  youth,  Her- 
bert Jr.  operated  amateur  station  6-XH 
Palo  Alto,  Calif. 

★  ★  ★ 

BARTER-TYPE  offer  of  films-for-time  be- 
ing circulated  to  television  stations  by 
Thompson-Koch  Co.,  New  York,  on  behalf 
of  Sterling  Drug.  Offer:  Stations  to  buy 
Sterling  Drug's  57  Inspector  Mark  Saber 
half-hour  films  "at  what  you  might  expect 
to  pay  any  film  distributor  for  a  good  half- 
hour  film,"  in  return  for  which  Thompson- 
Koch  says  it  will  "buy  an  equal  dollar 
amount  of  announcements  on  your  sta- 
tion." 

★  ★  ★ 

FIRST  MEETING  of  newly  constituted 
12-man  board  of  directors  of  CBS  Radio 
Affiliates  has  been  called  Aug.  31  at  Chi- 
cago's Edgewater  Beach  Hotel,  where  two- 
day  convention  of  affiliates  starts  next  day 
(see  story,  page  59).  Main  business: 
election  of  chairman  and  secretary-treas- 
urer. These  posts  now  held,  respectively, 
by  Kenyon  Brown,  KWFT  Wichita  Falls, 
who  under  by-laws  cannot  stand  for  re- 
election, and  Hulbert  Taft  Jr.,  WKRC 
Cincinnati,  who  has  retired  from  board. 
Meanwhile,  balloting  in  progress  among 


board's  nine  affiliate-chosen  members  to 
elect  (or  re-elect)  three  directors-at-large. 
Current  three:  George  B.  Storer,  Storer 
Broadcasting  Co.;  John  F.  Patt,  WJR  De- 
troit, and  John  E.  Fetzer,  WJEF  Grand 
Rapids  and  WKZO  Kalamazoo. 

★  ★  ★ 

CBS  HAS  already  received  proposals  for 
its  minority  interest  in  WCCO-AM-TV 
Minneapolis  (47%)  and  WTOP-AM-FM- 
TV  Washington  (45%).  Present  majority 
stockholders  (Ridder  family  and  Washing- 
ton Post  Co.)  have  first  refusal.  Identity 
of  outside  bidders  not  disclosed  but  one 
understood  to  be  an  individual  and  other 
corporate  entity.  Valuation  placed  on 
properties  reportedly  in  keeping  with  high 
prices  recently  paid  for  major  stations. 

★  ★  ★ 

REPORTS  reaching  U.  S.  tell  of  fine  im- 
pression made  by  Morris  S.  Novik,  radio- 
tv  consultant  for  American  Federation  of 
Labor  and  other  interests,  as  one  of  seven 
U.  S.  delegates  to  UNESCO  Tv  Workshop 
in  London  last  month.  He  defended 
American  system  of  private  ownership; 
said  labor  had  no  trouble  working  with 
broadcasters  and  bought  regular  network 
schedules.  His  exposition  won  plaudits  of 
Americans  present. 

★  ★  ★ 

SPREADING  attacks  on  tv  by  pressure 
groups  seeking  publicity  by  inflammatory 
and  undocumented  charges  tieing  medium 
to  juvenile  delinquency  causing  concern 
at  NARTB  headquarters.  While  special 
NARTB  information  committee  publishes 
reports  designed  to  answer  attacks,  top- 
level  officers  are  now  going  right  to  source 
in  effort  to  meet  situation.  Latest  step  was 
interview  with  Lee  B.  Wood,  executive 
editor  of  New  York  World-Telegram  which 
carried  vague  "summer  slack  story"  on 
crime  with  attacks  on  radio-tv. 


the  week  in  brief 

►  Jones,  Plotkin  to  spearhead  network  probe  ....  27 

►  Big  color  productions  promise  costly  tv  season .  .  28 

►  Republic  adds  a  million  to  its  expansion  plans  ...  31 

►  TvB  merger  ratified;  meeting  set  Sept.  2   36 

►  The  lawyers  give  an  inch  to  radio-tv  access  ....  38 

►  Broadcasters  get  a  slap  on  the  wrist  for  beer  ads  42 

►  RETMA  advises  use  of  satellite  tvs   44 

►  New  standards  coming  for  tower  marking,  lighting  46 

►  Court  reverses  FCC  in  Allentown  radio  case  .  .  48 
Broadcasting    •  Telecasting 


► 
► 


KFBC-TV  'budget'  adjunct  approved    50 

Fox,  Wells  pays  #2.8  million  for  KFSD-AM-TV  52 

Crosley  stations  draft  new  advertising  plans  ....  54 

CBS-TV  will  present  three  color  shows  per  week  58 

CBS,  NBC-TV  expect  many  at  affiliate  meets  .  59 

Coming:  Mutual's  audience  study    62 

TWA  membership  considering  dissolution  ....  63 

There's  heavy  buying  on  Canadian  tv   64 

WTMJ-TV  te!ls  how  it  uses  color  tv   70 

Rhymes  make  good  in  WKNX-TV  promotion .  .  72 

Telestatus:  tv  stations,  sets,  target  dates   91 

August  23,  1954    •    Page  5 


HERE'S 

A  MOUTHFUL 

ABOUT  RADIO  IN  ARKANSAS! 


#  ■  4M 


Represented  by  The  Branham  Co, 
Under  Same  Management  as  KWKH,  Shi 

Henry  Clay,  Executive  Vice  Preside 
B,  G.  Robertson,  General  Manage 


Being  the  one  and  only  50,000-watt  sta- 
tion in  Arkansas — and  doing  a  50,000- 
watt  job  in  every  phase  of  programming — 
KTHS  is  naturally  getting  such  results  as 
have  never  occurred  before  in  the  State. 


Witness  this  letter  from  George  F.  Anderson, 
of  Radio  Sales  and  Advertising  Agency,  Topeka: 

"This  is  your  authority  to  continue  the  campaign 
for  our  client,  Kinreco  Products,  on  a  TF  basis.  We 
truly  believe  in  giving  credit  where  it  is  due  and 
are  happy  to  say  that  results  have  been  very  pleas- 
ing in  your  area  due  to  our  schedule  on  your 
station." 


KTHS  gets  interference-free  daytime  coverage 
with  more  than  3*4  million  people — primary 
daytime  coverage  of  more  than  a  million  people ! 

Ask  your  Branham  man  for  the  whole  KTHS 
story. 


c  CI  1      ?  ; : 


BROADCASTING  FROM 
LITTLE  ROCK,  ARKANSAS 


Page  6    •    August  23,  1954 


Broadcasting    •  Telecasting 


at  deadline 


CBS-TV  AFFILIATES  IN 
TO  BE  COLOR-READY 

COINCIDENT  with  its  colorcast  of  Toast  of 
the  Town  last  night  (Sun.)  to  launch  its  1954- 
55  color  program  schedule  (also  see  story  page 
58),  CBS-TV  is  making  public  today  list  of  81 
markets  where  network  said  affiliates  will  be 
equipped  to  carry  CBS-TV  color  programs  by 
Jan  1,  1955. 

(In  roundup  of  CBS  color  plans  and  accom- 
plishments, announcement  also  said  Toast  color- 
cast came  "just  14  years"  after  August  1940 
date  when  "CBS  Television  broadcast  the 
world's  first  color  program"  over  its  then  ex- 
perimental New  York  station.) 

List  of  stations  that  will  be  carrying  CBS-TV 
color  shows  "by  the  first  of  the  year"  is: 

WOI-TV  Ames-Des  Moines;  WAGA-TV  At- 
lanta: KTBC-TV  Austin,  Tex.;  WMAR-TV  Bal- 
timore: WNBF-TV  Binghampton:  WBRC-TV 
Birmingham;  WNAC-TV  Boston;  WBEN  (TV) 
Buffalo:  WMT-TV  Cedar  Rapids;  WCIA-TV 
Champaign;  WCHS-TV  Charleston,  W.  Va.; 
WBTV  (TV)  Charlotte;  WBBM-TV  Chicago; 
WKRC-TV  Cincinnati;  WEWS  (TV)  Cleve- 
land; WNOK-TV  Columbia,  S.  C;  WBNS-TV 
Columbus. 

KRLD-TV  Dallas;  WHIO-TV  Dayton;  KLZ- 
TV  Denver;  WJBK-TV  Detroit;  WSEE-TV 
Erie:  KMJ-TV-KJEO  (TV)  Fresno;  KGUL-TV 
Galveston;  WOOD-TV  Grand  Rapids;  WHP- 
TV   Harrisburg;    WEHT    (TV)  Henderson; 


81  MARKETS 
BY  JAN.  1,  1955 


KTVH  (TV)  Hutchinson-Wichita;  WFBM  (TV) 
Indianapolis;  WJTV  (TV)  Jackson;  WNBR-TV 
Jacksonville;  WJAC  (TV)  Johnstown;  WKZO- 
TV  Kalamazoo;  KMBC-TV  Kansas  City. 

WTSK-TV  Knoxville;  KNXT  (TV)  Los  An- 
geles; WHAS-TV  Louisville;  KDUB-TV  Lub- 
bock; WLVA-TV  Lynchburg;  WMAZ-TV  Ma- 
con; WTVJ  (TV)  Miami;  WCAN-TV  Mil- 
waukee; WCCO-TV  Minneapolis;  KNOE-TV 
Monroe;  WLAC-TV  Nashville;  WKNB-TV  New 
Britain;  WNHC-TV  New  Haven;  WCBS-TV 
New  York;  WDSU-TV  New  Orleans;  WTAR- 
TV  Norfolk;  KWTV  (TV)  Oklahoma  City; 
KMTV  (TV)  Omaha;  WEEK  (TV)  Peoria; 
WCAU-TV  Philadelphia;  KPHO-TV  Phoenix; 
KATV  (TV)  Pine  Bluff,  WGAN-TV  Portland, 
Me. 

KOIN-TV  Portland,  Ore.;  WJAR-TV  Provi- 
dence; WNAO  (TV)  Raleigh;  WTVR  (TV) 
Richmond;  WHEC-TV-WVET-TV  Rochester; 
WHBF-TV  Rock  Island;  WKNX-TV  Saginaw; 
KSL-TV  Salt  Lake  City;  KGBS-TV  San  An- 
tonio; KFMB-TV  San  Diego;  KPIX  (TV)  San 
Francisco;  WRGB  (TV)  Schenectady;  KVTV 
(TV)  Sioux  City;  WSBT-TV  South  Bend; 
KTTS-TV  Springfield,  Mo.;  KWK-TV  St.  Louis; 
WHEN  (TV)  Syracuse;  KTNT-TV  Tacoma- 
Seattle;  WTHI  (TV)  Terre  Haute;  WSPD-TV 
Toledo;  KOTV  (TV)  Tulsa;  WKTV  (TV) 
Utica;  WTOP-TV  Washington;  WKBN-TV 
Youngstown. 


Weed  Television  Named 
To  Represent  WABC-TV 

IN  major  acquisition,  Weed  Television  Corp. 
last  week  was  appointed  national  sales  repre- 
sentative for  WABC-TV  New  York,  ABC's 
key  station.  Appointment,  effective  Sept.  1,  is 
being  announced  today  by  John  H.  Mitchell, 
vice  president  and  general  manager  of  ch.  7 
station.  Contract  was  signed  last  week  by  Rob- 
ert M.  O'Brien,  executive  vice  president  of 
ABC.  and  Joseph  J.  Weed,  president  of  repre- 
sentation firm. 

Appointment  of  Weed  company  splits  repre- 
sentation of  ABC  stations  among  four  firms: 

Edward  Petry  &  Co.  represents  WABC  and 
also  ABC's  owned  radio  and  tv  stations  on  West 
Coast  (KABC-AM-TV  Los  Angeles  and  KGO- 
AM-TV  San  Francisco),  and  additionally  has 
just  been  named  to  represent  ABC  radio  and 
tv  networks  on  regional  basis  on  West  Coast 
effective  Sept.  1  [B«T,  Aug.  16]. 

John  Blair  &  Co.  (radio)  and  Blair-Tv  (tele- 
vision) represent  ABC-owned  WLS  and  WBKB 
(TV)  Chicago  and  WXYZ-AM-TV  Detroit. 

NBC-TV,  Selznick  Discussions 

NBC-TV  is  holding  conversations  with  David 
O.  Selznick,  Hollywood  producer,  regarding 
network's  approaching  color  spectaculars.  Fred- 
erick W.  Wile  Jr.,  NBC  Hollywood  program 
vice  president,  confirmed  fact  that  discussions 
are  underway  with  further  meetings  to  be  held 
in  New  York  between  producer  and  NBC  Presi- 
dent Sylvester  L.  Weaver.  Mr.  Selznick  enters 
tv  this  autumn  with  electric  industry's  multi- 
network  Light's  Diamond  Jubilee  production, 
scheduled  in  October. 


Tv  Spot  Sales  Show  Gain 
For  Detergents,  Toiletries 

NET  TIME  costs  for  spot  tv  advertising  of 
detergents,  soaps,  toiletries  and  margarines  for 
first  quarter  of  1954  amounted  to  $6,837,671, 
increase  of  more  than  30%  over  spot  tv  time 
expenditures  in  final  quarter  of  last  year  and 
more  than  double  amount  spent  in  third  quar- 
ter of  1953,  according  to  N.  C.  Rorabaugh 
Co.,  publisher  of  quarterly  reports  on  spot  tv 
advertising. 

Spot  tv  expenditures  were  tabulated  by  Rora- 
baugh as  follows: 


Detergents 

Cleansers 

Toilet  Soaps 

Shortenings 

Shaving  Creams 

Dentifrices 

Home  Permanents 

Shampoos 

Margarines 


3rd 

4th 

1st 

Quarter 

Quarter 

Quarter 

1953 

1953 

1954 

$  874,658 

$1,399,101 

$1,157,160 

191,277 

749,295 

1,357,121 

297,242 

273,272 

240,479 

92,946 

97,620 

158,843 

229,904 

227,610 

297,326 

569,842 

1,024,254 

1,597,352 

663,421 

415,415 

337,381 

422,900 

511,043 

607,987 

42,942 

514,836 

1,084,022 

$3,385,132 

$5,212,446 

$6,837,671 

BKE  ON  AIR 

RADIO-TV  networks  announced  plans 
Friday  to  carry  President  Eisenhower's 
talk  from  Denver  today  (Monday)  in 
which  he  will  evaluate  accomplishments 
of  second  session  of  83rd  Congress.  ABC 
Radio,  ABC-TV,  CBS-TV,  NBC-TV  and 
DuMont  will  present  program  live  from 
9-9:30  p.m.  EDT,  and  NBC  Radio,  Mu- 
tual and  CBS  Radio  will  carry  it  later. 


Broadcasting 


Telecasting 


•    BUSINESS  BRIEFLY 

SPREADING  SUNSHINE  •  Sunshine  Biscuit 
Co.,  Long  Island  City,  N.  Y.,  launching  exten- 
sive tv  spot  announcement  campaign  nationally 
Sept.  15,  using  programs,  ID's,  and  station 
breaks,  plus  radio  spot  announcements  in  few 
markets.  Agency:  Cunningham  &  Walsh,  N.  Y. 

INTO  SPACE  •  Nestle  Co.,  White  Plains, 
N.  Y.,  has  signed  for  alternate-week  sponsor- 
ship of  Space  Patrol  (ABC  Radio,  Sat.,  10:30- 
11  p.m.  EST),  starting  Oct.  2.  Agency:  Cecil 
&  Presbrey,  N.  Y. 

SATURATION  SPOTS  •  V.  La  Rosa  &  Sons 
Inc.,  Brooklyn,  N.  Y.,  beginning  26-week  radio 
and  tv  spot  saturation  campaign  in  late  Sep- 
tember, blanketing  East  Coast  areas  between 
Maine  and  Washington  and  west  to  Pittsburgh. 
Agency:  Kiesewetter  Assoc.,  N.  Y. 

LENTHERIC  TAKES  CHANCE  <»  Lentheric 
Inc.,  N.  Y.  (men's  toiletries),  through  Cunning- 
ham &  Walsh,  N.  Y.,  has  signed  as  alternate- 
week  sponsor  of  Chance  of  a  Lifetime  (Du- 
Mont, Fri.,  10-10:30  p.m.  EDT),  starting  Sept. 
17.  Other  alternate-week  sponsor  is  P.  Loril- 
lard  Co.,  N.  Y.,  through  Lennen  &  Newell, 
N.  Y. 

OIL  FIRM  BUYS  FILM  •  Ohio  Oil  Co., 
Findlay,  Ohio,  through  N.  W.  Ayer  &  Son, 
N.  Y.,  has  signed  to  sponsor  Official  Films' 
Secret  File,  U.  S.  A.  tv  filmed  series,  in  12  mid- 
western  markets,  starting  first  week  in  Sep- 
tember. Market  total  for  series  is  48. 

REPRESENTATIVE  NAMED  •  Burke  Stuart, 
N.  Y.,  appointed  national  representative  of 
WATR  Waterbury  and  WNAB  Bridgeport, 
both  Conn.,  effective  Sept.  1.  Firm  also  repre- 
sents WATR-TV  Waterbury. 

'Medic7  Will  Be  Introduced 
With  Heavy  NBC  Promotion 

NBC-TV's  new  Medic  series,  which  starts  Sept. 
30,  9-9:30  p.m.  EST,  previewed  last  Friday 
in  closed-circuit  telecast  witnessed  by  newsmen, 
civic  leaders,  and  medical  association  officials 
in  more  than  60  cities.  Series  will  be  carried 
on  three  Mondays  out  of  four  under  sponsor- 
ship of  Dow  Chemical  Co.,  Midland,  Mich. 

Stations  were  told  on  special  one-hour  closed- 
circuit  program  that  NBC-TV  will  invest  $170,- 
000  in  first  13  weeks  for  on-the-air  promotion 
for  Medic,  which  will  be  carried  on  line-up 
of  91  stations.  Among  those  who  took  part 
in  closed-circuit  telecast  were  Sylvester  L. 
Weaver  Jr.,  NBC  president,  who  served  as  host; 
Dr.  Leland  I.  Doan,  president  of  Dow  Chemi- 
cal Co.,  and  Robert  W.  Sarnoff,  executive  vice 
president  of  NBC. 

83d  Congress  on  Way  Home 

THE  HOUSE  adjourned  sine  die  late  Friday 
and  Senate  was  on  point  of  doing  same.  Left 
hanging  over  broadcasters  for  remainder  of 
year  were  two  complex  Congressional  issues: 
(1)  Senate  Commerce  Committee's  impending 
investigation  of  networks  and  uhf  (page  27) 
and  (2)  House  Commerce  Committee's  charge 
of  excess  beer  and  wine  commercials  (page 
42)  and  its  request  that  radio-tv  industry  re- 
port back  by  next  Jan.  1  what  it  is  doing  to 
"cope  with  the  problem." 

Aiipust  23,  1954    •    Page  7 


We're  proud  of  the  results  33  years  experience 
enables  us  to  give  to  you,  our  sponsors — and 
we're  proud  of  the  92%  consistent  listenership 
within  WSPD's  16  county,  billion  dollar  market. 

Let  us  show  you  what  outstanding  results  you 
can  get  by  taking  advantage  of  WSPD's  experience 
and  WSPD's  loyal  listenership.  Call  your  nearest 
Katz  representative  or  ADams  3175  in  Toledo. 


AM -TV 

TOLEDO,  OHIO 


Storer  Broadcasting  Company 

TOM  HARKf R,  NAT  SALES  DIR.,  118  E.  57th  STREET,  NEW  YORK 


Represented  Nationally 
by  KATZ 


Page  8 


August  23,  1954 


Broadcasting    •  Telecastin 


PEOPLE 


at  deadline 


:ANG-TV  Asks  Uhf  Ch.  66 
k  Substitute  for  Rival  Vhf 

ANG-TV,  ch.  36  ABC-DuMont  affiliate  at 
aco,  Tex.,  petitioned  FCC  Friday  for  rule- 
aking  to  substitute  ch.  66  for  ch.  10  there 
n  order  to  prevent  "second"  vhf  station  in 
narket  which  would  force  KANG-TV  out  of 
business  and  destroy  value  of  some  $875,000 
worth  of  uhf  converters  (43,750  units)  in 
Hands  of  public. 

KANG-TV  charged  Bell  Pub.  Co.'s  ch.  6 
KCEN-TV  Temple,  Tex.,  is  in  effect  "first" 
Waco  vhf  outlet,  contending  it  got  there  by 
artifice  and  subterfuge"  but  it's  too  late  now 
to  protest.  KANG-TV  said  it  can  survive 
against  one  vhf  station,  but  not  two. 

KANG-TV  told  Commission  Bell  Pub.  Co. 
^icceeded  in  getting  ch.  6  reallocated  from  San 
Angelo  to  Temple,  filed  bid  and  was  granted 
ch.  6  for  Temple,  then  won  moves  of  trans- 
mitter site  to  20  miles  south  of  Waco  (which 
became  principal  city)  and  studio  site  to  Eddy, 
Tex.,  with  effective  radiated  power  boost  to 
100  kw.  KCEN-TV  then  was  promptly  "gob- 
bled up  by  NBC  and  interconnected,"  Waco 
uhf  outlet  charged. 

Indicating  it's  too  late  to  do  anything  about 
ch.  6,  KANG-TV  asked  ch.  66  be  substituted 
for  ch.  10,  in  contest  between  KWTX  and 
W  aco  Television  Co.  and  waiting  initial  de- 
cision by  FCC  examiner  after  hearing. 

Lanphier  Sells  WFOX 

SALE  of  WFOX  Milwaukee  by  Charles  J. 
Lanphier  and  associates  for  $100,000  to  Business 
Management  Inc.,  local  management  service 
firm,  reported  Friday  with  application  to  be 
filed  with  FCC  early  this  week.  Business  Man- 
agement is  headed  by  Joseph  A.  Clark,  who 
has  dairy  and  food  product  firm  interests. 
Lanphier  group  sells  WFOX  in  order  to  exer- 
cise option  for  part  interest  in  ch.  12  WTVW 
(TV)  Milwaukee.  Ch.  12  merger  also  includes 
WEMP  there  and  Milwaukee  Area  Telecasting 
Corp. 

Daytimers  Sought 

TWO  new  daytime  stations,  both  for  1  kw  on 
i  1310  kc  but  one  for  Pine  Bluff,  Ark.,  and  an- 
other for  Morehead,  Ky.,  sought  in  applica- 
tions filed  with  FCC  Friday. 

Pine  Bluff  Broadcasting  Co.,  Arkansas  appli- 
cant, is  owned  by  W.  L.  Kent  and  John  M. 
McLendon,  associated  in  ownership  of  WNLA 
Indianola,  Miss.  Morehead  Broadcasting  Co., 
Kentucky  bidder,  is  equal  partnership  of  W.  S. 
Sample,  lumber  business;  Robert  S.  Bishop, 
druggist;  Claude  L.  Clayton,  local  postmaster, 
and  Roy  Cornette,  retail  hardware. 

Transfers,  Sales  Filed 

SEVERAL  transfer  and  station  sale  applica- 
tions, including  one  for  tv,  reported  filed  with 
FCC  Friday.   They  are: 

KEYD-AM-TV  Minneapolis— Sale  of  con- 
trolling interest  to  Minneapolis  Tower  Co.  for 
$^00,000  to  acquire  financing  for  construction 
of  ch.  9  tv  outiet.  Minneapolis  Tower  is  owned 
75%  by  Baker  Properties  Inc.,  in  turn  headed 
by  W.  M.  Baker. 

WTAN  Clearwater,  Fla. — Sale  by  Clearwater 
Radio  Broadcasters  Inc.  for  $106,000  to  WTAN 


MOUNTAIN  STAYS 

OFFICIAL  Films,  New  York,  believes  in 
adage  that  starts:  "If  the  mountain  can't 
come  to  Mohammed  .  .  ."  Company 
reported  Friday  it  had  cancelled  pro- 
posed sales  meeting  because  staff  sales- 
men are  "so  busy  that  to  bring  them  to 
New  York  City  at  this  time  would  be 
unprofitable."  Instead,  Herb  Jaffe,  di- 
rector of  sales,  left  for  visit  with  sales 
staffs  in  Los  Angeles,  Dallas,  Chicago, 
St.  Louis,  Baltimore,  Atlanta,  Detroit 
and  Boston. 


Inc.,  new  firm  composed  of  William  G.  and 
Mary  B.  Wells,  owners  WMOA  Marietta,  Ohio, 
and  H.  D.  Parker,  WTAN  manager. 

WDBF  Delray  Beach,  Fla.— Sale  by  Delray 
Broadcasting  Corp.  for  $60,000  to  WSRS  Cleve- 
land Heights,  Ohio. 

St.  Louis  Applicant  Quits 

ST.  LOUIS  ch.  11  hearing  lost  one  applicant 
Friday  when  St.  Louis  Amusement  Co. 
(Fanchon  &  Marco)  walked  out  on  examiner 
when  he  refused  to  defer  hearing  pending 
its  appeal  to  Supreme  Court  from  refusal  of 
U.  S.  Court  of  Appeals  in  Washington  to  dis- 
miss CBS-KMOX  St.  Louis  application  [B»T, 
Aug.  16].  Examiner  ruled  applicant  in  default 
for  refusing  to  proceed  with  hearing.  Other 
applicants  are  St.  Louis  Telecast  Inc.,  220  Tele- 
vision Inc.,  and  Broadcast  House  (KSTM-TV, 
now  defunct).  St.  Louis  Amusement  claimed 
in  court  that  CBS  is  so  highly  qualified  it  is 
sure  to  receive  grant,  yet  is  prohibited  from 
having  another  tv  station  because  it  now  owns 
limit  of  five. 

ABC-TV  Adds  Affiliates 

AFFILIATION  of  WTVI  (TV)  Belleville,  111.- 
St.  Louis  (ch.  54)  and  KUTV  (TV)  Salt  Lake 
City  (ch.  2)  with  ABC-TV,  raising  total  number 
of  affiliates  to  207,  is  being  announced  today 
(Monday)  by  Alfred  R.  Beckman,  national  di- 
rector of  ABC's  stations  relations  departments. 

WTVI  joined  ABC-TV  last  Tuesday.  Sta- 
tion is  owned  and  operated  by  Signal  Hill 
Telecasting  Corp.,  with  John  D.  Scheuer  Jr.  as 
general  manager.  KUTV,  which  will  become 
affiliated  with  ABC-TV  on  Sept.  7,  is  owned 
and  operated  by  Utah  Broadcasting  &  Telecast- 
ing Corp.,  with  Frank  C.  Carman  as  general 
manager. 


UPCOMING 

Aug.  22-24:  Georgia  Assn.  of  Broad- 
casters, King  &  Prince  Hotel,  St. 
Simons  Island. 

Aug.  23:  Missouri  Broadcasters  Assn., 
Sedalia. 

Aug.  25-27:  Western  Electronic  Show  & 
Convention,  Ambassador  Hotel,  Los 
Angeles. 

Aug.    27-28:    West   Virginia    Assn.  of 
Broadcasters,  The  Greenbrier,  White 
Sulphur  Springs. 
For  other  Upcomings  see  page  97. 


HUGH  S.  HOLE  named  supervisor  of  televi- 
sion services  in  advertising  services  department 
of  Chrysler  Corp.,  Detroit,  and  JOHN  L. 
BEERS  appointed  to  handle  department's 
merchandising  and  promotion.  Mr.  Hole  served 
recently  as  radio  and  television  director  of 
Brooke,  Smith,  French  &  Dorrance,  Detroit, 
and  previously  was  with  Dancer-Fitzgerald- 
Sample,  N.  Y.,  as  director  of  commercials,  and 
with  Benton  &  Bowles,  N.  Y.,  as  administrative 
assistant  to  radio-tv  vice  president.  Mr.  Beers 
has  been  account  executive  and  assistant  to 
vice  president  in  charge  of  new  business  for 
Young  &  Rubicam,  N.  Y.  Messrs.  Hole  and 
Beers  will  operate  under  direction  of  JOHN 
R.  BARLOW,  manager  of  Chrysler  advertising 
services,  which  has  responsibility  for  institu- 
tional advertising,  including  new  one-hour 
weekly  series  starting  on  CBS-TV  Sept.  30. 

GREGORY  REESER,  NARTB  Midwest  sta- 
tion relations  representative,  resigns  effective 
Sept.  25.  He  had  been  with  NARTB  since 
August  1953,  and  previously  was  with  RCA 
Thesaurus  and  ASCAP. 

JERRY  DANZIG,  most  recently  associated 
with  Worthington  Miner  Productions  as  pro- 
ducer in  charge  of  development  projects  and 
formerly  with  CBS  in  various  posts,  signed  by 
ABC-TV  to  head  production  unit  preparing 
special  pre-football  season  telecast  on  ABC-TV 
on  Sept.  11,  8-9  p.m.  EDT. 

JACK  MOHLER  named  assistant  sales  man- 
ager, WOR  New  York;  WILLIAM  GORMAN, 
assistant  sales  manager,  WOR-TV;  WILLIAM 
McCORMICK,  regional  sales  manager,  WOR- 
AM-TV,  covering  New  York,  New  Jersey, 
Pennsylvania,  Maryland,  and  Delaware,  and 
JOHN  MULVIHILL,  program  sales  manager, 
WOR-TV. 

Ted  Church  to  Washington 
In  CBS  News  Changes 

AS  PART  of  re-integration  of  CBS  radio  and 
television  news  and  public  affairs  activities 
[B»T,  Aug.  16;  also  see  story  page  60],  Wells 
(Ted)  Church,  who  has  been  director  of  news 
for  CBS  Radio,  will  be  transferred  to  Wash- 
ington as  correspondent  for  reunited  radio  and 
tv  department,  authorities  said  Friday.  Trans- 
fer slated  to  become  effective  within  few  weeks. 
Meanwhile  it  was  learned  unofficially  that  How- 
ard Kany,  who  has  been  manager  for  CBS-TV 
news  and  newsfilm,  probably  will  get  expanded 
role  as  head  of  CBS  Newsfilm  operation  which 
includes  syndication  to  other  stations  as  well 
as  filming  news  events  for  network  use. 

NARTB  Offers  Beer  Ad  Data; 
Will  Fight  McCarthy  Ban 

NARTB  will  cooperate  with  House  Interstate 
&  Foreign  Commerce  Committee  in  gathering 
statistical  information  on  amount  of  time  de- 
voted to  advertising  of  alcoholic  beverages  on 
radio-tv  stations,  President  Harold  E.  Fellows 
notified  committee  Friday  (early  story  page  42). 

Offer  of  cooperation  was  made  following  re- 
port issued  by  committee  on  Bryson  Bill  (HR 
1227),  in  response  to  letter  from  Rep.  Charles 
A.  Wolverton  (R-N.  J.),  chairman  of  com- 
mittee. Chairman  asked  NARTB  to  gather 
data  and  other  information  indicated  in  report. 

In  separate  letter  sent  Sen.  Arthur  V.  Wat- 
kins  (R-Utah),  chairman  of  Senate  Select 
Committee  to  study  McCarthy  censure  charges 
(S  Res  301),  Mr.  Fellows  re-stated  NARTB's 
opposition  to  committee's  ruling  that  its  open 
hearings  will  be  closed  to  radio  microphones 
and  tv  cameras  (early  story  page  50). 


Broadcasting   •  Telecasting 


August  23,  1954    •    Page  9 


i 


RADIO  STATION 

PWSAZ 

HUNTINGTON,  WEST  VIRGINIA 
SERVING  3  STATES 


28 

FOOTBALL 
GAMES 

WILL  BE 
SCHEDULED 
ON 

WW 

THIS 
FALL! 


SOME 
AVAILABILITIES 
STILL  OPEN 


NATIONAL  REPRESENTATIVES 

THE  KATZ  AGENCY 


5,000  WATTS  DAY 
1,000  WATTS  NIGHT 
930  KC 


WSAZ 


BROAD 


Advertisers  &  Agencies  28 

At  Deadline    7 

Closed  Circuit    5 

Editorial    98 

Facts  &  Figures  51 

Feature  Section    67 

Film    31 


For  the  Record 

79 

Government   

42 

In  Review   

12 

International 

64 

Lead  Story   

27 

Manufacturing 

65 

Networks   

58 

On  All  Accounts  .  . 

.  .  24 

Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  Rufus  Crater  (New  York),  J.  Frank 

Beatty,  Bruce  Robertson,  Senior  Editors;  Fred  Fitzgerald,  News  Editor; 
David  Glickman,  Special  Projects  Editor;  Earl  B.  Abrams,  Lawrence 
Christopher,  Associate  Editors;  Don  West,  Assistant  News  Editor; 
Harold  Hopkins,  Assistant  Editor;  Patricia  Kielty,  Special  Issues;  Ray 
Ahearn,  Jonah  Gitlitz,  Louis  Rosenman,  Peter  Pence,  Staff  Writers; 
Kathryn  Ann  Fisher,  Joan  Sheehan,  Audrey  Cappella,  Editorial  As- 
sistants; Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

John  P.  Cosgrove,  Manager;  Elwood  M.  Slee,  Subscription  Manager; 
Robert  Deacon,  Joel  H.  Johnston,  Sharleen  Kelley,  Jean  McConnell, 
William  Phillips. 

BUREAUS 

NEW  YORK  444  Madison  Ave..  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  Senior  Editor;  Florence  Small,  Agency 
Editor;  David  Berlyn,  Assistant  New  York  Editor;  Rocco  Famighetti, 
Selma  Gersten,  Barbara  Plapler. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

CHICAGO  360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 

Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

HOLLYWOOD  Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 

Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


CIRCULATION  & 
READERS'  SERVICE 


TELEVISION  AFFILIATE 
WSAZ-TV 
Represented  by  THE  KATZ  AGENCY 


ge  10    •    August  23,  1954 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35<  per  copy;  53d  and  54th  issues:  $3.00  per  copy.  Air  mail  service  available  at  postage 
cost  payabls  In  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  ard  Telecast*  in  1953 

*Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 

Broadcasting    •  Telecasting 


TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Open  Mike   16 

Our  Respects    20  !; 

Personnel  Relations  63 

Professional  Services  .  78 

Programs  &  Promotion  76  I 

Program  Services    .  32 

Stations    52 

Trade  Associations  36 


Another  Channel  10  First! 


Only  daily  live  remote  TV  show  in  New  England.  Emceed  by 
charming  Nancy  Dixon  and  Peter  Carew  (piano  impressions 
and  satire)  with  3M's  three-piece  combo.  All  Channel  10's  talent 
and  celebs  visiting  Providence  will  guest.  Direct  selling  to  a 
tested  women's  audience  from  the  area's  leading  hostelry, 
Monday  through  Friday,  9:00  to  10:00  a.  m. 

Join  us  for  breakfast,  sample  your  products  to  100-plus  radiantly 
responsive  guests  in  the  Sheraton-Biltmore  Garden  Room.  Their 
approbation  will  register  for  sure  —  because  1,120,925  sets  in 
area  give  us  93%  coverage!  Availabilities  now  open  —  call 
WEED  Television. 


NBC  Basic  •  ABC  -  DuMont  —  Supplementary 


POADCASTING     •  TELECASTING 


August  23,  1954    •    Page  11 


IN  "THE  PULSE  OF  GREENSBORO"  REPORT 

Previous  opinions  now  proven  facts  in  this  survey 

Bob  Poole  is  established  as  the  top  radio  personality  in  Greens- 
boro. "Poole's  Paradise"  is  the  favorite  locally  produced  early  morning 
show  by  a  wide  margin. 

In  popularity,  WBIG  is  a  2  to  1  favorite  when  its  rating  is  com- 
pared to  the  combined  average  of  all  Greensboro  competition. 

We  will  never  be  satisfied  with  less  than  the  No.  1  spot. 

Contact  Hollingbery  .  .  .  get  the  revealing  facts 
from  "The  Pulse  of  Greensboro"  report. 


CBS  AFFILIATE  |  5000  WATTS 


IN  REVIEW 


BACKGROUND 

Network:  NBC-TV 

Time:  Mon.,  8:30-9  p.m.  EDT  (sustaining 

four  weeks  only) 
Chief  Analyst  &  Commentator:  Joseph  C. 

Harsch 
Director:  John  Goetz 
Producer:  Ted  Mills 
Managing  Editor:  Reuven  Frank 
Film  Supervisor:  Jean  Lenauer 
Film  Editor:  C.  S.  Gochis 
Continuity:   Reuven   Frank,   Mr.  Harsch, 

Paul  Cunningham  and  Frank  Bourgholt- 

zer 

Topic  Aug.  16:  Story  of  French  Premier 
Pierre  Mendes-France 


THE   BETTER   tv   news   shows  appear 
tend    toward    greater    perspective    of  wor 
doings,    presenting   commentary    and    bacl  jj 
ground  on  special  events  or  people.  This 
what  NBC-TV's  latest  news  show,  Backgroun  1 
Mondays,  8:30  p.m.  EDT,  attempts  to  provid 

The  first  show,  Aug.  16,  which  treated  t! 
rise  on  the  international  scene  of  French  Pr 
mier  Pierre  Mendes-France,  used  the  televisii 
technique  to  different  advantage.  Its  weakne 
is  the  old  fault  which  plagues  many  a  tv  she  j 
Too  much  crammed  into  too  little  time.  If  tl ) 
show  would  try  to  be  a  bit  more  simple  in 
treatment,  the  result  would  be  more  effective 

The  show  was  packed  tightly  into  its  ha 
hour;  film  editing  was  excellent,  script  writii; 
of  high  quality,  lighting  up  to  par.  A  rear  pr 
jection  system  was  used  to  advantage.  On 
fault  on  the  technical 1  side  remained  in  t  i 
continuity — a  smoother  program  is  needed. 

For  its  initial  program,  NBC-TV  was  co 
rageous,  tackling  a  tough  topic  and  a  comp 
cated  country.  But  the  objective  of  the  progn 
is  to  "explain  the  headlines  in  the  terms  of  pe 
pie  who  live  them."  With  a  few  technic 
brush-ups  Background  will  be  an  effective  i 
port  of  significant  world  events,  tailored 
living  room  viewing. 


CAPSULE  MYSTERIES 

Producer  and  Distributors:  Charles  Michel- 
son  Inc.,  New  York 
Format:  Five-minute  mystery  programs 
Writer-Director:  Gil  Braun 
Star:  Glen  Langan 

Estimated    Production    Costs:    $1,900  per 
program 


THOUGH  it  may  seem  difficult  to  fashion 
mystery  drama  that  runs  less  than  five  m 
utes,  Charles  Michelson  has  accomplished  t 
feat — and  there's  no  mystery  about  it.  Th< 
are  tightly  written  episodes  that  contain 
the  elements  of  suspense,  romance,  intrig 
and  mystery  within  the  limitations  of  lit 
more  than  3Vi  minutes. 

No  episode  seems  hurried.  The  foul  p 
occurs  near  the  beginning  of  each  progr; 
and  details  are  filled  in  as  star  Glen  Lang: 
playing  the  inspector,  questions  each  suspe 
In  each  episode  there  is  a  tell-tale  clue 
which  viewers  can  detect  the  culprit. 

The  series  is   designed  as  filler  matei 
during  open  program  times  and  as  block  p  I 
gramming.    Mr.  Michelson  has  managed 
produce  a  low-budget  filmed  series  of  h 
quality  because  of  his  method  of  pre-prod 
tion  planning  [B*T,  Feb.  8,  1954].  He  has 
episodes  of  Capsule  Mysteries  available 
showing  and  already  has  signed  to  place 
series  in  two  markets.  Long  a  producer  a 
distributor  of  transcribed  radio  programs,  J 
Michelson  appears  to  have  come  up  with 
attractive  package  in  his  first  and  modest  i 
filmed  venture. 


Page  12    •    August  23,  1954 


Broadcasting   •  Telecasti 


IN  UTAH  WHEN  YOU  BUY  THE 


BIG 


THE  DIFFERENCE  IS 

POWER  PLUS 
SHOWMANSHIP 

AND  THAT'S  KUTV 
CHANNEL  2 


You  get  the  audience  you  buy  .  .  .  and  KUTV's 
audience  gets  the  full  impact  of  programming     Buy  the  Big  2  in  Utah 
planned  to  entertain,  powered  to  sell. 

Your  George  P.  Hollingbery  representative 
will  give  you  the  full  story. 


~t#UL 


7 


KU  TV 


Full  power  from  atop  8600  foot  Pix  Peak. 


ABC 


IN  SALT  LAKE  CITY 


Broadcasting   •  Telecasting 


August  23,  1954   •   Page  13 


MOST  HIGH-POWER  TV  STATIOHS 


Over  100  RCA  High-Power  TV  Transmitter 
Equipments  Already  Delivered 


«-  k«  rities-not  by  states-but  across  the  entire 
Not  by  towns-not  \^  ^Jer  TV  stations  are  using  RCA 
country  as  a  whole-most  high  po  operating  at  the 

equipment.  Today,  ^X  TfCC.  Almost  eveTy  weeU  more 
maximum  power  permitted  by the  RCA  equipment 

Television  stations  are  going  to  htgh  powei 


I  ARE  RCA-EQUIPPED! 


Your  investment  in  high-power  equipment  is  going  to  be  a  major 
step.  Make  sure  you  make  the  RIGHT  decision.  Specify  RCA— 
as  most  high-power  stations  are  doing  across  the  country,  and  deal 
with  just  ONE  responsible  equipment  manufacturer.  Ifs  important! 

For  technical  planning  help  on  the  system  best  suited  for  your 
specific  requirements,  call  in  the  man  who  has  already  helped  many 
of  the  high-power  TV  stations  get  started -YOUR  RCA  BROAD- 
CAST SALES  REPRESENTATIVE.  In  Canada,  write  RCA  Victor, 
Ltd,  Montreal. 


Why  this  sweeping 

acceptance 
across  the  nation? 


"SATURATION"  COVERAGE. 


RCA  High- 
Power  TV  transmitters— operated  in  combi- 
nation with  RCA  antennas— deliver  high  ERP 
at  low  operating  cost. 


SUPERIOR  PERFORMANCE. 


|RCA  High- 
Power  TV  transmitters  deliver  superior  picture 
quality  —  have  plenty  of  reserve  power  for 
color  operation.  They  are  conservatively 
rated— operate  with  remarkable  stability  day 
in  and  day  out. 


ALL  AIR-COOLED. 


ALL  VHF 

High-Power  TV  transmitters  currently  being 
delivered  are  air-cooled— a  feature  that  saves 
substantially  on  equipment  installation  and 
maintenance.  RCA  TV  transmitters  use  con- 
ventional, inexpensive  tubes  that  every  sta- 
tion man  is  familiar  with. 


RCA  SERVICE. 


RCA  High- 
Power  TV  transmitters  are  backed  by  a  na- 
tionally-famous broadcast  engineering  serv- 
ice organization  — plus  'round-the-clock  serv- 
ice on  all  replacement  parts  for  RCA  equip- 
ment. 


COMPLETE  MATCHED 
SYSTEMS. 


RCA  supplies 
High-Power 
TV  transmitters— and  everything  else  needed 
by  a  high-power  plant;  antennas,  towers, 
dummy  loads,  monitors,  measurement  equip- 
ment. And  note  this  fact:  RCA  TV  systems  are 
matched  throughout.  No  time  wasted  on  criti- 
cal adjustments  of  mismatched  components. 
Peak  performance  is  assured  now  and  in  the 
future. 

RCA  Pioneered  and  Developed 
Compatible  Color  Television 


ON  of  AMERICA 


CAMDEN.  N.J. 


OPEN  MIKE 


Share  of  Audience  in 
Cost  Per  1000  Sets, 
Monday  through  Friday. 


MORNING 
8:00  A.M.  to  12:00  NOON 

K-NUZ  ...  24c 

IND.  STA.  "A'    60c 

IND.  STA.  "B"    50c 

IND.  STA.  "C"  60c 

NET.  STA.  "A"    35c 

NET.  STA.  "B"  35c 

NET.  STA.  "C"    44c 

NET.  STA.  "D"  28c 


AFTERNOON 
12:00  NOON  to  6:00  P.M. 

K-NUZ  ...  22c 

IND.  STA.  "A"    48c 

IND.  STA.  "B"  42e 

IND.  STA.  "C"  60c 

NET.  STA.  "A"  29c 

NET.  STA.  "B"  29c 

NET.  STA.  "C"  47c 

NET.  STA.  "D"    50c 


EVENING 
6:00  P.M.  to  12:00  P.M. 

K-NUZ  ...  22c 

IND.  STA.  "A"    60c 

IND.  STA.  "B"    (OFF) 

IND.  STA.  "C"  $1.20 

NET.  STA.  "A"  48c 

NET.  STA.  "B"    35c 

NET.  STA.  "C"  49c 

NET.  STA.  "D"  72c 


*APRIL  •  MAY  PULSE 
Share  of  Audience 
against  SRDS  One  Min- 
ute Rates 


Write  -  Phone  -  or  Wire 


•  ••••• 


K-NUZ  Leads  in  Cost  per 
1000  Sets  Saturday  and 
Sunday,  too. 


BBC  Plaque  Fund 

EDITOR: 

Your  recent  editorial  [Aug.  2]  on  Richard 
Strout's  piece  about  BBC's  Studio  B-24  cer- 
tainly hit  a  nostalgic  note  with  me. 

When  I  left  for  Europe  right  after  the  in- 
vasion as  the  first  radio  correspondent  to  be 
accredited  to  an  independent  radio  organiza- 
tion, Paul  White,  then  CBS  News  Director, 
told  me  to  look  up  Ed  Murrow.  He  said  Ed 
could  help  me  get  an  overseas  channel  to 
broadcast  from  London  to  West  Virginia. 
When  I  reached  London  Ed  Murrow  was  out 
of  town  (it  later  developed  he  was  off  on  one 
of  his  frequent  bombing  missions)  and  the 
British  Post  Office  had  never  heard  of  the 
West  Virginia  Network.  I  was  told  that 
Frank  McColl  of  NBC  might  be  able  to  help 
me.  I  phoned  him  and  he  and  George  Wheeler 
invited  me  to  dinner  that  night  to  discuss  my 
situation. 

Frank  made  the  necessary  pleas  and  repre- 
sentations for  me  the  next  day  and  the  name 
of  the  West  Virginia  Network  was  added  to 
the  typewritten  schedule  of  the  three  American 
networks  using  BBC  and  Post  Office  facilities 
which  was  posted  in  the  control  room  for  the 
studio. 

Each  time  I  did  a  broadcast  I  had  to 
patiently  explain  to  the  BBC  censor  what  the 
West  Virginia  Network  was.  I  thought  John 
Kennedy,  my  boss,  would  blow  his  top  when 
he  saw  the  bills  but  instead  he  cabled  me  to 
step  up  the  schedule. 

Yes,  Strout's  piece  brought  back  many 
memories.  It  made  me  think  of  the  time  Dick 
Hottelet  and  I  were  doing  a  show  on  CBS 
when  a  flying  bomb  came  across  the  channel 
and  went  right  over  the  building  so  low  we 
were  both  sure  this  was  IT.  It  also  made  me 
recall  the  time  I  was  doing  a  show  out  of  that 
studio  when  a  bomb  hit  in  the  immediate 
vicinity  of  the  building  and  shattered  all  the 
glass  around  us. 

It  likewise  made  me  think  of  the  many  times 
I  came  out  of  that  studio  at  midnight  in  a 
blackout  to  find  no  taxis  around  and  had  to 
walk  to  my  room  on  the  other  side  of  town 
scared  stiff.  But  nevertheless,  I  always  had  a 
warm  feeling  when  I  entered  the  building  and 
I  always  hated  to  leave  it. 

Somehow  I  felt  secure  within  it  and  I  shall 
never  forget  the  helpfulness  of  the  BBC  people 
who  worked  there.  As  an  American  I  made 
demands  which  I  probably  would  have  resented 
had  the  situation  been  reversed,  but  the  British, 
much  as  we  griped  about  them,  tried  to  be  as 
helpful  as  they  could  under  the  circumstances. 

I  agree  with  you  that  a  plaque  should  be 
placed  on  the  wall  of  that  studio  and  I  enclose 
my  check  to  start  a  fund  which  I  hope  will 
encourage  others  to  contribute.  If  you  will  act 
as  treasurer  I  should  be  happy  to  head  up  the 
project  and  am  sending  copies  of  this  letter 
to  the  head  of  the  five  networks  as  well  as 
a  few  others  in  the  event  they  are  interested. 

Howard  L.  Chernoff 
WTAP  (TV)  Parkersburg, 
W.  Va. 

[EDITOR'S  NOTE:  Mr.  Chernoff's  contribution 
(which  B-T  has  matched)  activates  the  editorial 
proposal  that  American  broadcasters  should  fol- 
low the  example  of  other  non-Britons  who  made 
use  of  BBC  facilities  for  wartime  broadcasts 
to  their  homelands  and  have  subsequently  pre- 
sented the  BBC  with  plaques  of  thanks.  B«T 
accepts  the  invitation  to  act  as  treasurer  and 
asks  other  contributors  to  make  their  checks 
payable  to  B«T  BBC  Plaque  Fund.] 

Selling  Power 

EDITOR: 

KFXJ-AM-TV  sponsored  the  local  appear- 
ance of  Matt  Cvetic — the  FBI  undercover  agent 


whose  story  is  the  basis  for  the  program  I  Was 
a  Communist  for  the  F.B.I.  Tickets  for  a  lec- 
ture were  made  available  at  the  stores  of  the 
firms  sponsoring  the  radio  show.  A  sell-out  of 
the  Lincoln  Park  Ball  Park  brought  a  capacity 
crowd  in  spite  of  the  fact  that  the  local  news- 
paper refused  to  publicize  the  event  due  to  an 
anti-radio  policy.  Radio  and  tv  spots,  plus  a 
simulcast  by  Mr.  Cvetic  the  night  before  the 
lecture,  did  the  trick! 

Perhaps  it  is  more  than  mere  coincidence  that 
the  local  appliance  dealers  and  home  furnish- 
ing stores  have  asked  KFXJ  to  sponsor  this 
year's  Modern  Home  Exposition — a  role  which 
traditionally  has  been  given  to  the  local  press! 
Rex  Howell 
Pres.  &  Gen.  Mgr., 
KFXJ-AM-TV 
Grand  Junction,  Colo. 

Peak  Picking  Problems 

EDITOR: 

The  boys  out  on  the  plains  have  to  build 
thousand-foot  towers.  Our  problem  is  "which" 
of  our  2-,  3-,  4-,  5-,  or  6,000  foot  towers  to 
go  on. 

Enclosed  is  a  picture  of  Lloyd  Scott,  one 
of  our  engineers,  with  the  test  equipment  on 
his  back  and  an  antenna  which  he  is  holding 
astride  the  Continental  Divide  at  8,250.8  ft. 
above  sea  level.  This  happens  to  be  only 
about  2,500  ft.  high  above  our  city. 

Outside  of  Butte  we  have  to  travel  a  mat- 
ter of  26  miles  before  we  get  to  the  next  town. 


which  is  Anaconda,  a  matter  of  47  miles  in  a 
different  direction  before  we  get  to  Helena 
and  a  matter  of  100  miles  in  an  opposite 
direction  from  Butte  to  get  to  Bozeman.  We 
have  been  up  on  mountains  10,400  ft.  high 
and  have  been  doing  considerable  in  the  way 
of  making  checks  on  our  own  and  other  sig- 
nals. We  have  a  couple  of  locations  where 
you  can  receive  not  only  all  the  tv  stations 
in  Montana  but  several  from  outside  the 
state. 

Here,  it  isn't  a  question  of  building  an 
antenna;  it's  a  question  of  a  way  to  get  to 
the  damn  thing.  We're  trying  to  make  up 
our  mind  on  it  this  summer  so  next  summer 
the  building  job  can  be  done. 

Ed  Craney 

KXLF-TV  Butte,  Mont. 

G-Line  Horn  Design 

EDITOR: 

In  your  report  on  the  G-Line  [Aug.  2],  there 
appears  to  be  some  misunderstanding  concern 
ing  the  accuracy  required  in  the  manufacture 
of  the  launching  and  receiving  horns  which 
connect  the  wire  to  a  source  of  power  and  to 
the  load  respectively. 

While  it  is  quite  clear  from  your  report  that 
launching  and  receiving  horns  are  of  wave 


Page  16    •    August  23,  1954 


Broadcasting 


Telecasting 


Swan  Boat  now  sails  the  air  waves 
overWBZ-TV! 

Swan  boating  in  the  Public  Gardens  is  quite  a  Boston  tradition,  you  know. 
A  nice  one,  too.  And  now  Boston's  WBZ-TV  has  captured  the  enchanting 
atmosphere  of  this  century-old  tradition  and  given  it  a  modern  touch. 
The  result  is  the  delightful  daily  live  TV  show,  "Swan  Boat." 

Five  mornings  a  week,  "Swan  Boat"  provides  the  same  relaxed  gaiety 
and  whimsy  of  these  famous  summertime  cruises  ...  in  an  hour  of  music, 
news  and  lighthearted  fun. 

What  a  show  it  is!  Visual  presentations  of  current  hit  songs  ...  a  special 
newscast  to  the  New  England  housewife  .  .  .  daily  vignettes  of  a  growing 
baby  girl  .  .  .  "Husband's  Haven"  ...  a  colorful  Bostonian  "character" 
in  a  series  of  fanciful  New  England  situations  .  .  .  tips  by  a  popular  women's 
commentator  .  .  .  guest  celebrities. 

And  since  "Swan  Boat"  is  tuned  to  the  tastes  of  New  Englanders,  it  will 
play  a  happy  tune  on  your  cash  register,  too. 

You  can  find  out  about  choice  seats  on  Swan  Boat  by  calling  Herb  Masse, 
WBZ-TV  Sales  Manager,  at  ALgonquin  4-5670  ...  or  Eldon  Campbell, 
WBC  National  Sales  Manager,  at  PLaza  1-2700,  New  York. 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

WBZ-TV  .  WBZ-WBZA,  Boston;  KYW  •  WPTZ,  Philadelphia;  KDKA,  Pittsburgh; 

WOWO,  Fort  Wayne;  KEX,  Portland       Represented  by:  Free  &  Peters,  Inc. 
KPIX,  San  Francisco,  represented  by:  The  Katz  Agency,  Inc. 


OPEN  MIKE 


here's  real 
maqic... 

the  kind  advertisers  want  to  see  when  it  comes 
to  sales  .  .  .  And  while  sensational,  there's  no 
trick  to  the  sales  results  you  get  through  WTAR- 
TV.  This  established  VHF  station  has  just  what  it 
takes  plus  the  know  how  .  .  .  maximum  facilities, 
topnotch  network  and  local  programming,  an 
audience  of  325,000  homes  and  dominance  of 
an  area  that  covers  the  eastern  half  of  Virginia 
(including  Richmond)  and  all  of  northeastern 
North  Carolina. 


channel  3 
NORFOLK 


Represented  By  Edward  Petry  &  Co.,  Inc. 


length  dimension  (frequently  half  a  wave  1 
length  has  been  found  sufficient),  it  is  some- 
what contradictory  to  read  that  at  a  frequency 
of  hundred  megacycles,  accuracy  required  in 
the  manufacture  of  the  horns  would  be  of  the 
order  of  1/000  inch. 

A  short  calculation  shows  that  a  diameter 
of  1  inch  corresponds  to  12,000  megacycles, 
while  a  diameter  of  100  inches  would  corre- 
spond to  a  frequency  of  120  megacycles.  Con- 
sequently, at  12,000  megacycles  a  deviation  by 
1/000  inch  would  correspond  to  a  frequency 
change  of  12  megacycles,  which  may  be  sig- 
nificant. However,  at  120  megacycles,  a  devia- 
tion by  1/000  inch  would  correspond  to  a 
frequency  change  of  only  .012  megacycles  which 
obviously  is  insignificant. 

Since  most  of  our  television  applications  are 
in  the  vhf  and  uhf  ranges,  the  permissible 
manufacturing  tolerances  are  much  higher  than 
1/000  inch  which  simplifies  mass  production 
of  horns. 

Thus  it  may  well  be  said  that  at  least  for  I 
television  transmission  the  G-Line  is  quite  in- 
dependent from  manufacturers'  accuracy. 

Dr.  Theodore  Hafner 
Surface  Conduction  Inc., 
New  York 

Useful  and  Helpful 

EDITOR: 

A  note  to  once  again  express  my  interest 
and  enthusiasm  for  the  special  Feature  Film 
Section.  It  is  a  useful  and  most  helpful  unit 
of  information  which  is  excellent  for  continuous 
ready  reference. 

Also,  someone  had  a  fine  idea  when  they 
included  the  Comparative  Network  Tv  Show- 
sheet  in  the  Film  Section  release.  I  have 
made  a  special  point  of  keeping  these  ever 
since  Broadcasting  •  Telecasting  began 
publishing  them,  and  I  find  it  very  handy  to 
keep  them  in  this  form.  Thanks  again  for  a 
most  appreciated  service. 

Vincent  Rowe 

Ted  Bates  &  Co.,  New  York. 

Valuable,  Too 

EDITOR: 

.  .  .  Broadcasting  •  Telecasting  is  far 
too  valuable  to  us  to  miss  a  single  copy,  so 
this  letter  is  just  to  let  you  know  .  .  . 

George  LaRay,  Prod.  Mgr., 
Tri-State  16  MM.  Produc- 
tions, 
Pittsburgh 

Godfrey  Discovered 

EDITOR: 

To  our  colleague  Arthur  Hull  Hayes  out 
there  in  San  Francisco,  who  is  credited  (ac- 
cording to  B»T)  with  "discovering"  Arthur 
Godfrey,  greetings  and  congratulations  on 
joining  the  club. 

Mr.  Hayes  is  in  good  company.  Others  who 
"discovered"  Mr.  Godfrey  include  63.5%  of 
all  advertising  men  in  Washington,  D.  C;  I 
43.99%  of  all  cab  drivers;  99.99%  of  all  ' 
public  relations  men;  and  roughly  100%  of 
all  former  radio  employes  who  have  left  Wash- 
ington. .  .  . 

Here  at  WTOP,  where  Mr.  Godfrey  spent 
so  many  years,  we  claim  nothing.  We  just  keep 
the  score. 

Cody  Pfanstiehl,  Dir.  of  Prom. 
WTOP-AM-TV  Washington, 
D.  C. 


Page  18    •    August  23,  1954 


Broadcasting    •  Telecasting 


Put  scores  of  top  name 
musical  stars  to  work  for  you 


RALPH  FLANAGAN 


PEGGY  LEE 


NAT  "KING"  COLE 


JUNE  VALLI 


LES  BROWN 


SUNNY  GALE 


To  a  TV  sponsor 
who's  going  in  circles 

If  rising  production  costs  have  got  you  in  a  spin.  Studio 
Telescriptions  offer  you  the  miracle  selling  power  of  top 
name  musical  artists  at  an  unbelievably  low  cost. 

Throughout  the  country,  stations  in  leading  markets  now 
offer  programs  built  with  Studio  Telescriptions  .  .  .  the  coun- 
try's leading  talent  performing  America's  favorite  music  in 
hundreds  of  sparkling  production  numbers. 

Check  your  markets  for  Studio  Telescription  programs 
and  spot  availabilities.  Find  out  today  how  these  high  audi- 
ence shows  can  help  you  get  the  most  from  your  advertising 
dollars. 


STUDIO  RILIVI©,  imc 


380  MADISON  AVENUE 


NEW  YORK  17,  N.  Y. 


OXFORD  7-2590 


IN    CANADA:    ALL-CANADA    TELEVISION,     80     RICHMOND    ST.    WEST,    TORONTO,    ONT.,    EMPIRE  6-9236 


Broadcasting    •  Telecasting 


August  23,  1954    •    Page  19 


THE  11  COUNTY 
COFFEYVILLE 
TRADE  AREA  IS  A 
MAJOR  MARKET 
OF  256,000 
PEOPLE.  40% 
LARGER  THAN 
TULSA  OR 

WICHITA.  { 
OUR  LATEST  AREA; 
SURVEY 
COVERING 
THIS  TERRITORY 
REPORTS  THAT 
KGGF  HAS  THE 
BIGGEST 
AUDIENCE 
IN  45  OUT  OF  52 
MONDAY  THRU 
FRIDAY  Va  HOUR 
STRIPS!  (6:00  A.M. 
TO  6:30  P.M.) 
ALONG  WITH  THIS 
LOYAL  HOME 
AREA  AUDIENCE, 
THE  KGGF  10  KW 
SIGNAL  DELIVERS 
PRIMARY 

COVERAGE  TO  87 
COUNTIES  IN 
KANSAS, 
OKLAHOMA, 
MISSOURI  AND 
AND  ARKANSAS 
WITH  A 

POPULATION  OF 
2,750,000. 


KGGF 


690  KC  ABC 

COFFEYVILLE,  KANSAS 


our  respects 


to  PHILIP  LINCOLN  McHUGH 


WEED  &  CO.,  National  Representatives 


IN  his  recently-assumed  post  of  vice  president 
in  charge  of  television  and  radio  for  the  Camp- 
bell-Ewald  Co.,  Detroit,  Philip  Lincoln  Mc- 
Hugh  is  a  constant  cross-country  commuter 
between  the  Motor  City,  Hollywood  and  New 
York. 

But  Mr.  McHugh  does  not  find  the  pace  at 
all  back-breaking.  He  has  survived  a  16-year 
career  in  broadcasting  that  started  with  the 
campus  station  at  the  U.  of  Notre  Dame  in 
South  Bend  in  1936,  and  extended  to  such  far- 
flung  locales  as  New  York,  Dallas,  Nashville 
and  various  foreign  sites  during  World  War  II 
duties. 

During  these  years  in  radio  and  television, 
Mr.  McHugh  acquired  a  wealth  of  background 
and  experience  in  production  and  direction  of 
programs  that  stands  him  in  good  stead  in 
coping  with  his  present  formidable  duties. 

Mr.  McHugh  was  born  in  Denver  on  Nov. 
15,  1917.  He  moved  to  Westchester  County 
in  New  York  when  he  was  two  years  old.  His 
parents,  Mr.  and  Mrs.  Philip  M.  McHugh, 
currently  reside  in  La  Feria,  Tex. 

Following  his  graduation  from  Iona  Prep  in 
New  Rochelle,  N.  Y.,  he  went  to  Notre  Dame 
in  1936.  There  he  received  his  basic  training  in 
broadcasting  at  the  campus  studios  of  WSBT. 
Until  1938  Mr.  McHugh  wrote,  directed  and 
announced  several  programs  a  week  over  the 
station. 

After  completing  two  years  at  Notre  Dame 
and  an  adult  education  course  in  radio  at  New 
York  U.,  Mr.  McHugh  joined  CBS  in  New 
York  in  1938  as  an  apprentice.  He  spent  three 
months  in  research  and  new  program  ideas  be- 
fore he  was  promoted  to  the  post  of  associate 
director  on  the  CBS  staff. 

From  1939  through  1941,  Mr.  McHugh  had 
the  opportunity  to  acquire  a  well-rounded  back- 
ground as  a  director,  acting  in  this  capacity 
for  a  score  of  CBS  sustaining  shows,  including 
the  Jack  Leonard  Show  and  the  Gay  Nineties 
Revue.  He  also  was  associated  with  the  Co- 
lumbia Workshop  productions  and  the  CBS 
year-end  documentary,  Twelve  Crowded 
Months,  which  he  helped  write  in  1939. 

At  the  outbreak  of  the  war  in  Europe,  Mr. 
McHugh  was  assigned  the  job  of  network  opera- 
tions liaison  between  the  network  operations 
department  and  the  news  department,  and 
directed  the  European  news  roundups,  both 
morning  and  evening,  which  were  titled  World 
Today.  During  this  period  he  was  assigned  as 
associate  director  and  CBS  representative  on 
several  commercial  programs,  including  Arthur 
Godfrey    and   Hit  Parade. 

In  September  1941,  Mr.  McHugh  left  CBS 
on  leave  of  absence  to  accept  a  commission  in 
the  U.  S.  Navy.  Until  his  release  from  active 
duty  in  October  1945,  he  compiled  an  enviable 


service  record,  both  of  the  on-  and  off-shore 
type.  He  is  credited  with  having  made  the  first 
combat  recordings  of  the  war  aboard  the  USS 
Zircon  at  the  site  of  the  sinking  of  the  USS 
Jacob  Jones  while  serving  as  a  public  rela- 
tions officer.  From  1942  to  1945  Mr.  McHugh 
was  a  naval  combat  officer  in  Atlantic  waters. 

Returning  to  CBS  after  the  war,  Mr.  McHugh 
directed  such  shows  as  Bouquets  for  You, 
The  Janette  Davis  Program,  Cinderella  Inc., 
Let's  Dance,  America  and  Robert  Q.  Lewis.  He 
also  assisted  in  developing  Sing  It  Again. 

Mr.  McHugh's  plunge  into  the  agency  side  of ' 
the  business  came  in  February  1950  when  he 
joined  the  Tracy-Locke  Agency,  Dallas,  as  ra- 
dio-television director.  In  that  capacity,  he 
produced  Light  Crust  Doughboys  (with  Hank 
Thompson)  and  the  Welcome  Neighbor  show. 
Additionally,  he  was  entrusted  with  the  respon- 
sibility for  supervising  the  seven-state  south- 
western radio-television  campaigns  for  the 
Borden  Co.,  Mrs.  Baird's  bread,  Imperial  sugar, 
Comet  rice,  Maryland  Club  coffee,  Haggar 
slacks,  Ireland's  chili,  King  candy  and  Bud- 
weiser.  It  was  during  Mr.  McHugh's  tenure 
there  that  Tracy-Locke  had  the  distinction  of 
becoming  the  first  agency  in  the  Southwest 
to  use  and  develop  station  ID  announce- 
ments. 

Mr.  McHugh  remained  with  Tracy-Locke 
until  early  this  year  when  he  went  to  Detroit 
to  assume  the  post  of  head  of  the  tv-radio  de- 
partment of  Campbell-Ewald.  He  was  elevated 
to  vice  president  on  Aug.  1  [B*T,  Aug.  2]. 

Through  Mr.  McMugh  and  his  staff,  Camp- 
bell-Ewald places  the  CBS-TV  news  show  with 
Bob  Trout  and  Allan  Jackson,  the  Dinah  Shore 
Show,  and  also  places  tv  on  a  local  basis  for  the 
Chevrolet  Dealers  (except  in  New  York),  Gen- 
eral Shoes  and  Rheem  Mfg.  Co.  It  was  reported 
recently  that  the  agency  had  signed  for  Treasury 
Men  In  Action  for  the  Chevrolet  Dealers.  Mr. 
McHugh  maintains  his  headquarters  in  the 
General  Motors  Bldg.  in  Detroit,  though  his 
busy  schedule  often  takes  him  to  New  York 
and  the  West  Coast.  In  the  New  York  office  of 
the  agency,  Don  R.  Benkhart  works  under 
Mr.   McHugh's  direction. 

One  pleasant  interlude  to  Mr.  McHugh's 
service  in  the  Navy  during  World  War  II  was 
an  acquaintanceship  with  another  naval  officer, 
Ensign  Alice  (Sunny)  Martens.  They  were 
married  on  March  18,  1943,  in  New  York,  in 
a  ceremony  that  was  hailed  as  the  first  wedding 
of  naval  officers  during  the  war.  They  live  with 
their  daughter,  Cynthia,  9,  in  a  farmhouse  in 
Bermingham,  outside  of  Detroit. 

Mr.  McHugh  is  an  aviation  enthusiast  and 
holds  a  private  pilot  license.  His  other  hobbies 
are  horseback  riding  and  breeding  and  showing 
German  shepherds. 


Page  20    •    August  23,  1954 


Broadcasting 


Telecasting 


lorida's 


Newest  VHF  Station 


100,000  WATTS 


CHANNEL  5  -  NBC  PRIMARY  AFFILIATE 


a.    jB  J 


i] 


THE  AIR! 


serving  .  .  .  MIAMI  and 

the  PALM  BEACHES 

In  AN  II  -  COUNTY  AREA 


POPULATION 
FAMILIES  


RETAIL  SALES  

EFF.  BUYING  INCOME. 


 932.465 

 301.065 

SI. 2 1 3.246.000 
$1,571,731,000 


ALL  MARKET  DATA  TAKEN  FROM 
SALES  MANAGEMENT.  1954 


FORT 

LAUDERDALE 


when  it's  southern  florida  you  want  .  .  .  take  5 

LOWEST  COST  PER  THOUSAND  FAMILIES  IN  THE  SOUTH 


Represented  by 

M  E 

E  K  E  R 

T  V, 

Incorporated 

1 

New  York 

Chicago 

Los  Angeles           San  Francisco 

REGIONAL  REPRESENTATIVE      JAMES  S.  AYRES  —  ATLANTA,  GEORGIA 


Broadcasting    •  Telecasting 


August  23,  1954    •    Page  21 


mighty  moving 

experience 


Sponsor:  Miles  Laboratories  Inc. 


7:45-8:00  One  Man's  Family* 


Moving  to  NBC;  Premiere  Oct.  5  . . . 
8:00-8:30  People  Are  Funny 
Sponsor:  The  Gillette  Co.;  The  Toni  Co. 
Division  &  Mars  Incorporated 


8:30-9:00  Dragnet 
Sponsor:  Liggett  &  Myers  Tobacco  d 


*  * 


4  ) 


1 


1 


Speaking  of  moving  .  .  .  the  big  surge,  the  big  shift  is  to  NBC  radio  .  .  .  where 
isteners  are  moved  to  laugh,  to  cry,  to  buy.  Programs  and  sponsors  are  switching.  More  and  more 
listeners  are  switching.  It's  all  part  of  the  new  excitement  on  NBC  this  Fall ! 

Take  Tuesday  night  ...  a  great  new  day  for  radio.  Two  long-famous  shows,  Lux  Radio  Theatre  and 
people  Are  Funny,  are  moving  to  NBC  and  bringing  their  fans  with  them.  Other  programs  have 
keen  juxtaposed  ...  to  make  Tuesday  night  one  solid  can't-leave-it-for-a-minute  mass  of  entertainment. 

Side  by  side,  the  seven  programs  below,  guarantee  audiences  in  the  millions  at  a  cost  in 
iennies,  for  every  Tuesday  night  advertiser.  If  you  move  fast,  there  are  still  one  or  two  opportunities 
i  or  you  to  join  this  great  NBC  evening.  We  suggest  that  you  call  your  NBC  representative  now. 


<o  wonder  the  big  Tuesday  night  shift  is  to 


NBC  Radio 


a  service  of  Radio  Corporation  of  America 


Moving  to  NBC :  Premiere  Sept.  14 . . . 
9:00  - 10:00  Lux  Radio  Theatre 
Sponsor:  Lever  Bros.  Company 


10:00-10:15  Fiber  McGee  &  Molly** 


10:15-10:30  The  Great  GildersJeeve 


9 

..V  i/V^^^.vl 


AAAA  ^  v  v  - 
W\AAAAA 


•  'Sponsored  on  other  nights  by  The  Gillette  Co.;  The  Toni  Co.  Division,  and  Radio  Corporation  of  America. 

*  «  Sponsored  Tuesdays  and  other  nights  by  Prudential  Insurance  Co.  of  America.  Radio  Corporation  of  Air 

Lewis-Howe  Company,  Carter  Products  Inc..  Liggett  &  Myers  Tobacco  Co.  Inc. 


IN  RADIO! 


NOW 


1 

i 

1 

H 

m 

■ 

i 

IN  TV! 


a  Falls 

^rTexas! 

CBS  AND  DuMONT 
TELEVISION  NETWORKS 


mm  m 

GEORGE  STANTON 


on  all  accounts 

DURING  his  score  of  years  in  the  advertising 
field,  George  Stanton  has  bought  and  sold  a 
list  of  prominent  accounts  which  reads  like  a 
veritable  Who's  Who  of  blue  chip  advertisers. 

Mr.  Stanton  recently  was  appointed  media 
director  in  the  Chicago  office  of  Dancer-Fitz- 
gerald-Sample, thus  marking  his  return  to 
agency  circles  after  a  stint  in  station  represent- 
ative pursuits. 

Among  the  accounts  he  has  serviced,  large 
and  small,  are  such  names  as  Standard  Oil  Co. 
(of  Indiana),  Pillsbury  Mills,  Procter  &  Gam- 
ble, Swift  &  Co.,  Morton  Salt,  Parker  Pen, 
Milk  Foundation  and  the  National  Dairy 
Council. 

George  Francis  Stanton  got  his  first  fling 
at  agency  work  in  the  early  '30s  as  a  sort  of 
apprentice  at  J.  Walter  Thompson  Co.,  with 
experience  in  research  and  other  phases.  A 
native  of  Chicago  (born  Oct.  3,  1910),  George 
attended  Bryn  Mawr  grammar  school,  Bower 
High,  Crane  Junior  College,  the  U.  of  Illinois 
and  U.  of  Chicago.  He  majored  in  advertising- 
journalism. 

Mr.  Stanton  received  much  of  his  ground 
ing  in  1935-40  at  the  old  Blackett-Sample-Humi 
mert,  handling  merchandising  and  consumes 
research  for  three  and  a  half  years  and  serving 
as  assistant  space  buyer  for  18  months. 

In  the  first  post,  he  worked  on  consumer  sur| 
veys,  setting  up  and  maintaining  check  group; 
of  grocery  and  drug  sales  for  sales  and  premiun 
tests.  He  also  conducted  original  taste  tests  or! 
Cheerios,  Kix  and  Ovaltine. 

In  1940  Mr.  Stanton  moved  to  McCann 
Erickson,  working  in  media  for  six  years  anci 
account  chores  for  five.  He  directed  the  purf 
chase  of  all  media  for  midwest  accounts.  Later 
as  account  executive  and  supervisor,  he  hac 
overall  charge  of  the  day-to-day  operation  ol 
the  Standard  Oil  account. 

After  11  years  with  the  agency,  Mr.  Stanto 
transferred  to  the  representative  field,  takinj1 
over  as  midwest  television  sales  manager  foj 
Free  &  Peters  Inc.  There  he  worked  with  thre 
salesmen  on  national  spot  sales  for  17  stations 
and  sold  a  list  of  agencies  and  accounts. 

In  his  new  post,  Mr.  Stanton  is  responsibl 
for  such  accounts  as  Cory  Corp.,  Ekco  Prod 
ucts  and  the  newly-acquired  Pfaff  Sewing  Mp 
chine  account,  all  of  which  have  bough 
broadcast  media  at  one  time  or  another. 

Mr.  Stanton  married  the  former  Mildre 
Johnson.  They  live  with  their  two  children- 
George,  16,  and  Richard,  11 — in  suburba 
Flossmoor.    Hobbies:  golf  and  woodworkinj 


ii 


Wichita  of  a  lis  cJelevtston,  3i 


nc. 


Page  24    •    August  23,  1954 


Broadcasting   •  Telecastin( 


ON  THE  AIR 
NEW,  POWERFUL"!!"  IN  GREEN  BAY  PACKERLAND 


EXCLUSIVE 

NBC 

FOR  GREEN  BAY-LAND,  FOX  RIVER  VALLEY 

and  UPPER  MICHIGAN 


115,000  Watts  To  Dominate 
This  NEW  Market! 


•  Two-thirds  of  a  million  T-V  hungry  viewers  are  waiting  for  you  to 
"Come  Eleven" 

•  The  ideal  complement  to  your  Chicago  -  Milwaukee  coverage,  WMBV 
offers  a  great  new  market  without  overlapping  duplication 


National  Representatives  Geo.  W.  Clark,  Inc. 

New  York     -     Chicago     -     Minneapolis     -     Los  Angeles     -     San  Francisco 


Radio-TV  Park 

Marinette.  Wisconsin 
Green  Bay — 508  S.  Quincy 
Whilefish  Bay— 842  E.  Glen  Ave. 


Broadcasting   •  Telecasting 


August  23,  1954    •    Page  25 


It's  tobacco  auction  time  in  North  Carolina!  Those  cash 

registers  are  really  ringing.  And  this  is  only  one  reason 

■ 

why  North  Carolina  rates  more  firsts  in  recognized  market 
surveys  than  any  other  Southern  state. 

Selling  this  big,  buying  market  is  no  mystery.  More 
North  Carolinians  listen  to  WPTF  than  to  any  other  station. 


WPTF 


50,000  won* 


NBC  Affiliate  for  RALEIGH-DURHAM  and  Eastern  North  Carolina 

NORTH  CAROLINA'S  NUMBER   ONE  SALESMAN 

IN   THE   SOUTH'S   NUMBER   ONE   STATE  680  « 

FREE  &  PETERS 

R.  H.  MASON,  General  Manager       .        GUS  YOUNGSTEADT,  Sales  Manager      National  Representative 


Page  26    •    August  23,  1954 


Broadcasting    •  Telecasting 


BROAp^STING 
TELECASTING 


August  23,  1954 


Vol.  47,  No.  8 


JONES  TO  HEAD  TV  PROBE; 
PLOTKIN  MINORITY  COUNSEL 

Conservative  Republican  and  liberal  Democrat  will  be  key  figures 
in  the  Bricker  investigation  of  television,  set  to  begin  Sept.  1.  When 
Jones  was  FCC  Commissioner  and  Plotkin  FCC  assistant  general 
counsel,  they  had  sharp  differences  which  probably  won't  be  settled 
by  joint  service  for  the  Senate. 


ANY  DOUBTS  about  a  full-scale  Senate  in- 
vestigation of  networks,  their  regulation  by 
the  FCC,  their  commentators  and  the  overall 
tv  allocations  picture  were  dispelled  last  Thurs- 
day with  the  appointment  of  former  FCC 
Comr.  Robert  F.  Jones  to  head  the  inquiry 
and  the  imminent  naming  of  Harry  Plotkin. 
former  FCC  assistant  general  counsel,  as  a 
special  staff  member  to  represent  the  Demo- 
cratic minority  of  the  Senate  Interstate  and 
Foreign  Commerce  Committee. 

While  Mr.  Jones'  appointment  had  been  pre- 
dicted for  more  than  a  month  [B»T.  July  5], 
the  selection  of  Mr.  Plotkin  had  developed 
as  a  possibility  only  in  the  last  few  days. 
Chairman  John  W.  Bricker  (R-Ohio)  announced 
Mr.  Jones'  appointment,  effective  Sept.  1.  Mr. 
Plotkin,  who  was  generally  on  the  opposite 
side  when  both  he  and  Mr.  Jones  were  on  the 
FCC,  was  tentatively  offered  the  minority  post 
by  Sen.  Edwin  C.  Johnson  (D-Colo.),  ranking 
minority  member,  and  he  is  understood  to  have 
stated  he  would  accept. 

Counter  Move 

The  third  member  of  the  investigatory  group 
will  be  Nicholas  Zapple,  communications  ex- 
pert of  the  committee,  who  will  be  coordinator. 
Sen.  Johnson  had  stated  that  if  Mr.  Jones  were 
named,  the  minority  would  seek  counsel  to 
"offset"  the  former  Ohio  Congressman. 

Mr.  Plotkin  himself  was  a  controversial  fig- 
ure, exercising  influence  on  FCC  policies  ex- 
tending beyond  the  normal  sphere  of  an  as- 
sistant general  counsel.  Like  Mr.  Jones,  he  is 
now  in  private  law  practice  in  Washington. 

Mr.  Jones  is  a  regular  Republican  and  was 
identified  with  the  Taft  wing.  Mr.  Plotkin  is 
a  New  Deal  Democrat. 

While  details  as  to  the  manner  in  which 
the  committee  staff  will  function  have  not  been 
evolved,  and  probably  won't  be  until  after 
Labor  Day.  it  is  probable  that  preliminary 
studies  will  go  forward  both  in  New  York 
(at  headquarters  of  the  national  networks)  and 
in  Washington  (FCC).  The  staff  will  have 
power  to  subpoena  records  and  witnesses,  and 
it  is  possible  that  executive  sessions  will  be 
held  for  the  taking  of  depositions  and  pre- 
liminary testimony. 

The  investigation  -stems  from  a  bill  intro- 
duced early  this  year  by  Sen.  Bricker.  The 
proposed  legislation  relates  to  network  regula- 
tion only,  but  the  scope  of  the  inquiry  now  en- 
compasses the  whole  television  allocations 
structure,  FCC  administration  and  related  mat- 
ters. In  effect,  the  full  committee  proposes  to 


take  over  the  activity  of  the  Potter  Communi- 
cations Subcommittee  which  had  conducted  a 
tv/o-month  inquiry  into  the  plight  of  uhf. 

With  Mr.  Jones  on  the  committee  staff  it 
is  logically  supposed  that  he  will  seek  to  have 
the  investigation  extend  to  the  entire  television 
patent-licensing  structure.  This  was  one  of 
his  projects  while  on  the  FCC,  but  it  was 
dropped  as  not  properly  within  the  Commis- 
sion's jurisdiction.  Then  it  popped  up  in  the 
Dept.  of  Justice  in  anti-trust  actions  but  was 
subsequently  dismissed. 

Although  never  formally  mentioned  by  Sen. 
Bricker  or  committee  staff  members,  it  is  con- 
sidered a  certainty  that  the  role  of  radio  com- 
mentators and  analysts  in  influencing  public 
opinion  will  play  a  part  in  the  committee's 
inquiry.  Sen.  Bricker  is  still  smarting  from  the 
"opposition"  of  certain  commentators  to  his 
proposed  constitutional  amendment  on  treaty- 
making.  And  Mr.  Jones,  while  on  the  FCC, 
on  occasions  battled  with  Drew  Pearson,  who 
had  charged  him  with  being  identified  with  an 
extreme  right  wing  group  in  Ohio — a  charge 
that  became  an  issue  in  Mr.  Jones'  confirma- 
tion hearing  before  the  Senate. 

Network  policies  on  station  affiliations — 
notably  uhf's — also  is  seen  as  a  major  issue. 
Networks  are  not  now  licensed  by  the  FCC. 
The    present    network-monopoly  regulations 


deal  with  stations  "affiliated  with  networks," 
rather  than  the  networks  as  entities.  Stations 
owned  and  operated  by  the  networks,  however, 
are  subject  to  regulation  on  the  same  footing 
as  independent  licensees. 

In  almost  every  Congress  since  the  advent 
of  radio,  there  has  been  some  discussion  of  how 
lo  regulate  the  networks  without  invading  the 
forbidden  field  of  censorship.  Since  the  war 
and  the  flowering  of  television,  the  Hill  senti- 
ment has  become  more  pronounced,  hitting  a 
high  in  the  McCarthy-Ed  Murrow  controversy 
which  terminated  in  CBS  giving  the  Wisconsin 
Senator  Mr.  Murrow's  Seen  It  Now  time,  and 
picking  up  the  $7,500  tab  on  film  cost. 

Sen.  Bricker,  likewise,  privately  has  been 
critical  of  Mr.  Murrow's  commentaries,  but  the 
network  has  backed  Mr.  Murrow.  Because 
Mr.  Murrow  sits  on  the  CBS  board  there  has 
been  some  Congressional  criticism  that  his 
views  are  those  of  the  network's  ownership. 

At  week's  end,  Mr.  Plotkin  was  returning 
from  a  vacation  trip  to  New  Hampshire's  White 
Mountains.  His  appointment  was  expected  as 
soon  as  he  conferred  with  Sen.  Bricker. 

Sen.  Bricker  also  said  that  the  investigation 
would  be  undertaken  by  the  three-man  staff 
during  the  remaining  months  of  this  year.  They 
are  to  report  their  recommendations  to  the  full 
committee  early  in  January  when  Congress  re- 
turned, he  said.  At  that  time,  Sen.  Bricker  said, 
he  would  hold  a  full  hearing  on  the  subject  of 
licensing  radio  and  tv  networks  and  reopen  the 
uhf-vhf  aspects  recently  aired  before  Sen. 
Charles  E.  Potter  ( R-Mich. )  and  his  subcom- 
mittee [B»T,  May  24  et  seq.]. 

A  bill  (S  3456)  to  bring  radio  and  tv  net- 
works under  FCC  jurisdiction  was  introduced 
by  Sen  Bricker  last  May  [B«T,  May  17]. 

Mr.  Jones,  who  is  also  a  former  Congressman 
from  Ohio's  Fourth  District  (1939-47)  was  con- 
sidered a  particular  foe  of  networks  during  his 
five  years  (1947-52)   on  the  FCC.    He  also 


LEFT  TO  RIGHT— IN  MORE  WAYS  THAN  ONE 


PLOTKIN 


Broadcasting 


Telecasting 


MR.  JONES 

August  23,  1954 


Paae  27 


TV  PROBE 


ADVERTISERS  &  AGENCIES 


THE  GIGANTIC  COLOR  SHOW: 
NEW  STAGE  IN  TV  EVOLUTION 

The  coming  season  looms  as  the  costliest  yet  for  television  network 
advertisers.  NBC-TV's  'spectaculars'  and  CBS-TV's  'extravaganzas' 
may  usher  in  a  new  type  of  network  operation.  Some  of  the  shows 
will  cost  $300,000  each. 


bitterly  criticized  the  FCC's  1952  Sixth  Report 
and  Order  which  ended  the  tv  freeze  (1948-52) 
as  unfair  to  uhf. 

The  41 -year-old  Mr.  Plotkin  was  born  in 
Athol,  Mass.,  and  was  graduated  magna  cum 
laude  from  Harvard  Law  School  in  1937.  After 
a  three-year  stint  with  the  Chicago  law  firm  of 
Topliff  &  Horween,  he  joined  the  FCC  in  1940. 
In  1942  he  was  made  chief  of  the  law  depart- 
ment's litigation  and  administration  division. 
In  1943,  he  was  named  assistant  general  counsel, 
still  heading  the  same  office.  In  1948,  he  was 
appointed  assistant  general  counsel  in  charge  of 
the  law  department's  broadcast  division. 

He  resigned  from  the  FCC  in  1951  to  become 
associated  with  the  Washington  law  firm  of 
Arnold,  Fortas  &  Porter.  (Thurman  Arnold, 
Abe  Fortas  and  Paul  Porter,  all  staunch  former 
New  Deal  officials).  This  was  after  the  FCC 
was  reorganized  into  bureaus,  and  engineer 
Curtis  B.  Plummer  was  named  chief  of  the 
Broadcast  Bureau. 

Mr.  Zapple,  who  has  been  the  committee's 
broadcast  expert  since  1951,  is  a  native  of  Jersey 
City,  N.  J.    After  war  service  in  the  Coast 


BRICKER  ANNOUNCEMENT 

Following  is  the  excerpted  text  of  the  an- 
nouncement of  the  appointment  of  Robert  F. 
Jones,  issued  last  Friday. 

"Sen.  John  W.  Bricker  (R.-Ohio),  chairman  of 
the  Senate  Interstate  and  Foreign  Commerce 
Committee,  today  announced  the  appointment  of 
Robert  F.  Jones,  former  Congressman  from 
Ohio  and  former  member  of  the  Federal  Com- 
munications Commission,  to  head  the  Commit- 
tee's forthcoming  radio  and  television  network 
investigation. 

"Sen.  Bricker  said  Mr.  Jones  would  assume  his 
duties  effective  Sept.  1.  Jones'  appointment  in 
connection  with  the  tv-radio  investigation  was 
authorized  by  the  committee  at  an  executive 
meeting  on  August  4.  Appointment  of  a  second 
staff  member  to  represent  the  minority  will  be 
announced  in  the  near  future,  Sen.  Bricker  de- 
clared. 

"Mr.  Jones  will  coordinate  the  special  radio- 
tv  investigation  with  Nick  Zapple,  the  Commit- 
tee's communications  counsel,  the  chairman 
stated.  Results  of  the  staff  study  will  be  pre- 
sented to  the  full  committee  at  the  next  session. 
Senator  Bricker  said  it  was  his  intention  to  hold 
hearings  next  year  on  the  basis  of  the  staff 
study. 

"Sen.  Bricker  explained  Mr.  Jones  and  the 
committee  staff  will  study  the  feasibility  and 
practicability  of  pending  legislation  to  place  ra- 
dio and  tv  networks  under  jurisdiction  of  the 
Federal  Communications  Commission,  as  well  as 
the  whole  uhf-vhf  problem  on  which  the  Com- 
mittee's Subcommittee  on  Communications  held 
extensive  preliminary  hearings  in  the  past  ses- 
sion under  the  chairmanship  of  Sen.  Potter  (R.- 
Mich.). .  . 

Guard  he  was  a  CAA  trial  attorney  until  1949 
when  he  joined  the  Senate  committee. 

During  the  time  when  both  Mr.  Jones  and 
Mr.  Plotkin  served  on  the  FCC,  their  relation- 
ship was  less  than  cordial.  It  was  known  that 
Mr.  Plotkin  felt  Mr.  lones  was  overly-critical 
of  some  broadcast  practices.  Mr.  Jones,  on  the 
other  hand,  was  understood  to  feel  that  Mr. 
Plotkin  enjoyed  too  much  influence  in  setting 
policy.  This  difference  of  opinion  was  apparent 
in  the  1949-50  color  hearings  when  Mr.  Plot- 
kin acted  as  Commission  counsel. 

Both  Mr.  Jones  and  Mr.  Plotkin  will  be  paid 
the  top  Capitol  Hill  salary  for  staff  employes, 
$11,600  a  year.  They  will  be  paid  at  that  rate 
for  as  many  months  as  they  serve. 

Mr.  Jones  refused  to  comment  last  Friday, 
following  the  announcement  of  his  appointment. 
He  said  he  would  prefer  that  all  announcements 
regarding  the  probe  come  from  Sen.  Bricker. 
He  did  say,  however,  that  he  was  taking  a  leave 
of  absence  from  his  firm  and  will  not  participate 
in  its  fees.  "This  is  a  public  service  job  which 
I  have  agreed  to  handle"  he  said,  "and  I  intend 
to  pursue  it  in  that  light." 


THE  ADVENT  of  color  and  the  emergence 
of  the  "spectacular"  or  "extravaganza"  type 
of  network  tv  programming  make  it  obvious 
that  advertising  budgets  in  the  1954-55  season 
will  be  the  biggest  in  broadcasting  history. 

To  some  observers,  the  "uhf" — for  ultra- 
high finance — productions  in  themselves  could 
lead  eventually  to  a  type  of  network  operation 
bearing  little  resemblance  to  the  way  the  busi- 
ness is  now  conducted  [Closed  Circuit,  Aug. 
16]. 

Not  all  agree  that  the  super-super  program 
will  revolutionize  networking.  They  do  agree 
that  it  is  leading  to  revolutionary  costs,  some 
of  them  ranging  up  to  around  $300,000  per 
show  (for  time  and  talent). 

"With  that  sort  of  money  at  stake,"  one 
network  official  observed,  "you  can't  afford  to 
have  a  flop." 

NBC-TV  has  scheduled  three  series  of  spec- 
tacular type  shows;  CBS-TV,  two.  Somewhat 
paradoxically,  in  view  of  the  amounts  of  money 
involved,  all  five  series  have  long  since  been 
sold  out. 

Every  Fourth  Week 

Each  of  NBC-TV's  will  be  presented  every 
fourth  week:  the  first  will  start  Sept.  12,  pro- 
duced by  Max  Liebman  and  scheduled  7:30- 
9  p.m.  EDT  every  fourth  Sunday;  another  Max 
Liebman  production  will  start  Sept.  25  and 
will  be  presented  9-10:30  p.m.  every  fourth 
Saturday;  the  third  series,  produced  by  Leland 
Hay  ward  will  open  up  Oct.  18  and  appear  in  the 
8-9:30  p.m.  spot  every  fourth  Monday.  The 
kickoff  programs  in  each  series  will  star  Betty 
Hutton,  Ann  Sothern,  and  Ginger  Rogers,  re- 
spectively. Sunbeam  Corp.  and  Hazel  Bishop 
Inc.  will  sponsor  the  first  10  programs  in  the 
Sunday  night  series  while  Reynolds  Metal  Co. 
picks  up  the  last  three;  Oldsmobile  division  of 
General  Motors  will  sponsor  the  Saturday  night 
spectaculars,  and  Ford  Motor  Co.  and  RCA 
those  on  Monday  evenings. 

CBS-TV's  plans  call  for  a  "twin  series"  con- 
sisting of  ( 1 )  once-a-month  musical  and  variety 
"extravaganzas"  to  be  called  Shower  of  Stars. 
plus  (2)  dramatic  shows  in  the  intervening 
weeks,  and  an  every-fourth-Wednesday  series 
of  dramatic  plays  and  musical  comedies  under 
the  title  of  Best  of  Broadway.  Chrysler  Corp. 
will  sponsor  the  twin  series,  to  start  Sept.  30 
in  the  Thursday  8:30-9:30  p.m.  EDT  period, 
while  Westinghouse  Electric  Corp.  will  under- 
write the  series  scheduled  at  10-11  p.m.  every 
fourth  Wednesday. 

In  addition  to  these  NBC-TV  and  CBS-TV 
regular  series — all  of  which  are  slated  for 
presentation  in  color  with  the  possible  exception 
of  Chrysler's  three-a-month  dramatic  programs 
— there  is  upcoming  the  electrical  industry's 
Light's  Diamond  Jubilee  program  on  Oct.  24. 
This  is  a  two-hour  production  to  be  carried 
on  all  four  national  tv  networks  (as  compared 
with  General  Foods'  90-minute,  four-network 
anniversary  program  last  March  and  Ford 
Motor  Co.'s  two-hour,  two-network  anniversary 
observance  the  preceding  June). 

Another  big-budget  one-time  production  on 
the  horizon  is  a  two-hour  performance  of 
"Macbeth,"  starring  Maurice  Evans  and  tent- 
atively set  for  NBC-TV  presentation  under 


Hallmark  greeting  cards'  sponsorship  in  No- 
vember. 

The  NBC  and  CBS  television  networks  are 
key  exponents  of  the  big  production  principle, 
though  neither  expects  to  expand  its  roster  of 
spectacular-type  productions — for  the  current 
season,  at  any  rate. 

ABC  officials  disavow  any  intention  of  getting 
into  the  high-high-cost  production  race,  and 
DuMont  authorities  similarly  indicate  they  will 
stick  to  the  more  conventional  formulas. 

One  top  executive  at  ABC  said  flatly  he  felt 
spectacular-type  programs  give  television  the 
flavor  of  motion  picture  theatre  operation. 
"It's  like  looking  at  the  sign  on  a  moving  picture 
house  and  deciding  from  that  whether  you 
want  to  go  in,"  he  said,  contending  that  tv,_ 
like  radio,  fares  best  through  week-in,  week- 
out  good  programming  that  will  draw  viewers  to 
their  sets  regularly  without  need  for  splashy- 
promotion  and  lush  expenditures. 

Exponents  of  the  spectacular,  on  the  other 
hand,  maintain  with  equal  vigor  that  it  is  a,i 
type  of  programming  that  will  strengthen 
ratings  not  only  for  that  particular  show  but 
also  for  the  shows  around  it,  and  that,  among 
other  benefits,  it  has  a  great  merchandising 
potential  and,  through  the  publicity  such  big 
shows  naturally  attract,  both  in  the  trade  and 
among  viewers,  will  serve  as  effective  addec 
advertising  for  both  the  networks  and  stations 
as  well  as  the  sponsored  products. 


In  reply  to  the  latter  claim,  an  opponent  tool 


MERGER  of  Doyle  Dane  Bernbach  Inc., 
New  York,  and  Factor-Breyer  Inc.,  Los 
Angeles  [B*T,  Aug.  2],  is  negotiated  by 
(seated)  Ned  Doyle,  DDB  vice  president, 
(standing  !  to  r)  Donald  A.  Breyer  and 
Ted  H.  Factor,  vice  president  and  presi- 
dent, respectively,  Factor-Breyer,  now  vice 
presidents  of  DDB. 


Page  28    •    August  23,  1954 


Broadcasting    •  Telecastin 


TIME  BUYING  ON  TH 

RESULTS  of  an  experimental  "pay-as-you- 
go"  installment  plan  for  radio  and  television 
advertisers  were  outlined  at  a  news  confer- 
ence in  New  York  last  week  by  Leon  P. 
Gorman,  general  manager  of  WABI-AM-TV 
Bangor,  Me.,  and  described  as  creator  of 
the  radio  and  tv  sales  concept. 

Mr.  Gorman,  who  voiced  the  belief  that 
this  represented  the  first  attempt  to  adapt  the 
installment  technique  to  the  radio  and  tv 
sales  field,  reported  that  over  the  past  six 
months  eight  advertisers  are  participating  in 
the  plan  on  his  stations,  six  of  whom  are  new 
accounts  and  the  other  two  old  clients  who 
have  increased  their  expenditures.  Billings 
for  the  eight  advertisers  amounted  to  more 
than  $14,000,  Mr.  Gorman  said,  but  he 
stressed  that  advertisers  were  hand-picked 
for  the  experiment,  and  no  attempt  was  made 
to  make  the  plan  available  to  large  groups 
of  advertisers. 

Starting  today  (Monday),  the  plan  will 
be  extended  to  any  interested  advertiser  and 
the  station  will  launch  a  vigorous  sales  cam- 
paign, according  to  Mr.  Gorman.  He  ex- 
pressed the  belief  that  the  installment  tech- 
nique will  appeal  particularly  to  those  busi- 
nesses which  have  used  little  or  no  radio  and 
television  advertising,  as  well  as  those  who 
have  been  using  the  media  on  a  seasonal 
basis.  He  explained  that  the  latter  category 
of  sponsors  might  be  persuaded  to  increase 


INSTALLMENT  PLAN 

their  budgets  if  they  are  given  the  opportu- 
nity to  spread  their  payments  over  an  ex- 
tended period.  He  described  the  plan  this 
way: 

WABI-AM-TV  have  available  to  them 
$100,000  at  the  Merchants  National  Bank 
of  Bangor.  When  salesmen  approach  an 
advertiser,  they  can  offer  him  a  12-month 
campaign.  The  advertiser  can  choose  his 
own  campaign  on  a  regularly-scheduled 
basis,  seasonal  or  spot  saturation.  He  signs 
a  regular  radio-tv  contract  plus  a  standard 
loan  form  from  the  bank  and  is  given  a 
payment  book.  He  pays  a  stipulated  amount 
monthly  to  the  bank  and  is  credited  with 
the  equivalent  in  time  on  either  radio  or 
tv  or  both  at  the  stations,  to  be  used  at 
his  discretion.  The  loan  is  deposited  and 
discounted  in  the  station  account,  and  the 
station  pays  the  interest  rate  for  the  loan. 

Mr.  Gorman  said  he  felt  the  plan  would 
aid  the  large  as  well  as  smaller  advertisers, 
pointing  out  that  the  former  are  enabled 
to  increase  the  amount  of  time  without 
straining  their  budget  because  they  can  be 
assured  of  radio  and  tv  campaigns  "when 
they  want  them,  where  they  want  them  and 
how  they  want  them."  He  added  that  the 
"pay-as-you-go-plan"  should  draw  more  ad- 
vertisers into  radio  and  tv,  because  "like 
other  installment  plans,  it  puts  advertising 
within  the  reach  of  everyone." 


THIRTEEN  weeks  of  early  morning  Frank 
Goss  News,  which  started  Aug.  17  on 
Columbia  Pacific  Radio  Network,  was  set 
with  signing  of  contract  in  San  Francisco 
by  (I  to  r)  Herman  Harris,  general  man- 
ager of  sponsoring  Chemicals  Inc.,  that 
,'|  city   (Vano   liquid   starch,  powdered 
J  bleach);  Jack  Donohue,  manager,  CBS 
J  Radio  Spot  Sales,  same  city,  and  Sidney 
ijl  Garfield,  owner  of  Sidney  Garfield  & 
Assoc.,  S.  F.,  Vano  agency. 


; The  position  that  "after  a  while  the  spectacular 
'will  become  routine"  and  lose  whatever  addi- 
tional publicity  value  it  has  now. 

More  agreement  was  found  on  the  subject 
-  of  talent  costs :  They're  going  up. 
;    Both  NBC-TV  and  CBS-TV  are  featuring  top 
name  talent  on  their  big  efforts — Helen  Hayes, 
.Frederic    March,    Ethel    Barrymore,  Betty 
uGrable  and  Mario  Lanza,  among  those  set 
;by  CBS-TV,  and  Betty  Hutton,  Ginger  Rogers, 
Ann  Sothern,  Frank  Sinatra  and  Tyrone  Power 
c  among  those  slated  by  NBC-TV. 
,    Admittedly,  stars  of  this  stature  don't  come 
cheap,  and  officials  note  that  the  demand  for 
higher  pay  also  is  being  heard  from  lesser 
plights.  One  unidentified  star  who  drew  down 
$12,000  for  a  guest  appearance  a  year  ago  is 
•  asking,  according  to  a  reliable  source,  $21,000 
jfbr  a  similar  one-shot  appearance  these  days. 

(Studebaker-Packard 
Ad  Plans  Uncertain 

{ADVERTISING  plans  for  the  merged  Packard 
;  Motor  Co.  and  Studebaker  Corp.  were  reported 
I  still  in  the  "uncertain"  stage  late  last  week 
'following  the  consolidation  of  the  companies  on 
,  (Tuesday. 

J    Maxon  Inc.,  Detroit,  is  the  Packard  Agency. 
I,1  During  the  past  season  the  company  used  ex- 
pensive radio  and  tv  spot  announcements  and 
Sponsored  the  Martha   Wright  Show  (Sun., 
IaBC-TV,  9:15-9:30  p.m.  EDT).  The  program, 
pn  an  eight-week  summer  hiatus,  returns  to 
■ABC-TV  in  the  same  time  slot  on  Sept.  12. 
H  The  agency  for  Studebaker  is  Roche,  Williams 
II &  Cleary,  Chicago.    The  company  placed  an 
Hixtensive  schedule  of  radio  and  tv  spot  an- 
nouncements during  the  past  season,  and  dealer 
organizations   sponsored  local   radio   and  tv 
i  orograms.    A  spokesman  said  there  are  no 
definite  plans  for  the  fall. 

Though  merger  details  have  not  been  com- 
pleted, a  new  company,  Studebaker-Packard 
rCorp.,  is  expected  to  be  set  up  within  three  or 
"our  weeks.  lames  J.  Nance,  Packard  president, 
mil  be  president  and  chief  executive  officer 
Spf  the  new  firm;  Paul  G.  Hoffman,  Studebaker 
Joard  chairman,  will  be  chairman,  and  Harold 
LS.  Vance,  Studebaker  president,  will  head  the 
executive  committee. 

Broadcasting    •  Telecasting 


Gillette  Sues  Two 

For  'Be  Sharp  March' 

GILLETTE  Safety  Razor  Co.  filed  suit  last 
week  in  Los  Angeles  Superior  Court  against 
Mahlon  Merrick,  composer  of  Gillette's  "Be 
Sharp"  radio-tv  musical  theme,  stating  Mr. 
Merrick  did  not  have  the  right  to  use  the 
composition  without  Gillette's  permission.  The 
suit  asks  $500,000  damages,  but  the  primary 
purpose  of  it  is  to  prevent  its  over-populariza- 
tion with  attendant  parody  versions  such  as 
featured  use  of  NBC  Radio's  and  NBC-TV's 
Dragnet  theme,  stated  Leon  Kaplan,  Gillette 
attorney. 

Co-defendant  with  Mr.  Merrick  is  David 
M.  Gordon,  owner  of  Marlene  Music  Co.  and 
Gordon  Music  Co.  Mr.  Gordon  claims  he  re- 
ceived the  right  to  publish  sheet  music  from 
the  composer  and  that  he  set  recording  dates 
for  Gillette's  "Be  Sharp  March."  Mr.  Merrick 
denies  this,  stating  he  merely  gave  Mr.  Gordon 
the  right  to  collect  certain  ASCAP  royalties  for 
him.  However,  both  are  named  as  defendants, 
although  Mr.  Kaplan  says  that  an  agreement 
has  been  reached  with  Mr.  Merrick.  The  suit 
does  not  include  RCA  Victor,  who  recently 
produced  a  "Be  Sharp"  version  for  use  by  the 
Boston  Pops  Orchestra.  An  arrangement  is 
being  worked  out  with  RCA,  Mr.  Kaplan 
states. 

Bailey  to  Cohen  As  V.  P. 

ARTHUR  A.  BAILEY,  former  president  of 
Ward  Wheelock  Co.,  Philadelphia,  has  joined 
Harry  B.  Cohen  Adv.,  New  York,  as  vice  presi- 
dent and  member  of  its  account  management 
group.  The  Ward  Wheelock  agency,  of  which 
Mr.  Bailey  had  ben  president  for  about  three 
years,  announced  last  spring  that  it  would  cease 
operations  as  a  result  of  its  loss  of  the  Camp- 
bell Soup  Co.  account  [B*T,  April  5]. 


Piel  Bros.,  Atlantic 

To  Sponsor  Eagles'  Games 

PLANS  were  announced  last  week  by  Piel 
Bros.,  Brooklyn,  to  co-sponsor  all  18  games 
of  the  Philadelphia  Eagles  professional  foot- 
ball schedule  over  16  radio  stations,  with  six 
of  the  contests  to  be  simulcast  over  seven  tele- 
vision stations.  Co-sponsor  is  Atlantic  Re- 
fining Co.,  Philadelphia. 

Piel  Bros,  already  is  sponsoring  a  news  show, 
spot  announcements  and  a  half-hour  weekly 
television  show.  Adventures  of  the  Falcon,  over 
WPTZ  (TV)  Philadelphia. 

Tareyton  Campaign  Launched 

AMERICAN  TOBACCO  Co.,  New  York,  has 
launched  four-week  spot  campaigns  on  radio 
and  television  to  coincide  with  the  introduction 
of  the  filter  tip  Herbert  Tareyton  cigarettes  in 
various  parts  of  the  country,  starting  in  New 
England  yesterday  (Sunday);  New  York,  Sept. 
7  and  on  later  dates  elsewhere.  Television  com- 
mercials on  the  new  product  will  be  used  on 
The  American  Tobacco  Theatre  (NBC-TV, 
Mon.,  9:30-10:30  p.m.  EDT)  and  Private 
Secretary  (NBC-TV,  Sat.,  10:30-10:45  p.m. 
EDT).  Agency  is  BBDO,  New  York. 

Citrus  Test  in  Erie 

FLORIDA  CITRUS  COMMISSION,  in  co- 
operation with  the  U.  S.  Dept.  of  Agriculture, 
is  conducting  an  intensive  four-week  market 
test  of  frozen  grapefruit  sections  in  the  Erie, 
Pa.,  area.  Radio  and  television  on  the  local 
WICU  (TV)  and  WERC  will  play  an  important 
role  in  the  survey,  which  is  designed  to  evalu- 
ate the  effectiveness  of  the  promotion  campaign 
and  to  measure  consumer  acceptance  of  the 
product. 

August  23,  1954    •    Page  29 


• 


ADVERTISERS  &  AGENCIES 


EACH  GAME  of  the  1954  World  Series,  to  be  broadcast  exclusively  by  MBS  |  B*T, 
Aug.  16],  will  be  preceded  and  followed  on  the  network  by  a  15-minufe  warm-up 
and  round-up  program  sponsored  by  Allstate  Insurance  Co.  on  behalf  of  its  more 
than  2,000  agents  in  the  U.  S.  and  Canada.  L  to  r:  Virgil  Reiter,  Mutual  midwest 
operations  sales  manager;  Dave  Ellis,  Allstate  vice  president  in  charge  of  sales; 
H.  E.  Christiansen,  president,  Christiansen  Advertising  Agency,  and  A.  E.  Spottke, 
Allstate  vice  president  in  charge  of  public  and  industry  relations. 


SPOT  NEW  BUSINESS 

Halogene  Corp.  (arthritic  remedy),  Newark, 
N.  J.,  launching  26-week  radio  spot  saturation 
campaign  in  dozen  markets  in  East,  South  and 
Midwest,  including  New  York,  Cincinnati,  At- 
lanta and  Birmingham.  Agency:  Radio  Adv. 
Corp.  of  America,  Jersey  City,  N.  J. 

Richfield  Oil  Corp.,  L.  A.,  is  starting  three- 
month  tv  spot  campaign  with  90  10-  and  20- 
second  spots  on  KNBH  (TV)  Hollywood  and 
last  week  began  four-week  radio  campaign  with 
2.061  one-minute,  30-  and  20-second  spots  on  36 
stations  in  seven  western  markets.  Agency: 
Hixson  &  Jorgensen  Inc.,  same  city. 

Miles  California  Co.  (Alka  Seltzer),  L.  A.,  Sept. 
1  starts  11  spot  announcements  weekly,  KNBH 
(TV)  Hollywood,  and  similar  numbers  in  Sac- 
ramento and  San  Francisco  tv  markets  for  rest 
of  1954.  Agency:  Geoffrey  Wade  Adv..  Holly- 
wood. 

NETWORK  NEW  BUSINESS 

Beltone  Hearing  Aid  Co.,  Chicago,  to  sponsor 
alternate  Tuesday  programs  of  Gabriel  Heatter's 
news  show  (MBS,  Mon.-Fri..  7:30-7:45  p.m. 
EDT),  starting  Sept.  21.  Agency:  Olian  &  Bron- 
ner,  Chicago. 

General  Foods  Corp.  (Jell-O) .  N.  Y.,  to  sponsor 
Mon.-Wed.-Fri.  portions  of  Breakfast  Club 
(ABC  Radio,  Mon.-Fri.,  9-10  a.m.  EDT),  start- 
ing Sept.  20  and  ending  Oct.  1.  Agency:  Young 
&  Rubicam,  N.  Y. 

American  Home  Products  Corp.,  N.  Y.,  and 
Carter  Products  Inc.,  same  city,  to  sponsor 
Name  That  Tune  (CBS-TV,  Thurs.,  10:30-11 
p.m.  EDT)  on  alternate  weeks  starting  Sept.  2. 

Quality  Goods  Mfrs.  Inc.  (Anson  Inc.,  Provi- 
dence, men's  jewelry  and  Jacoby-Bender  Inc., 
N.  Y.,  watchbands)  sign  as  third  participating 
sponsor,  Stop  the  Music  (CBS  Radio,  Tues., 
8:30-9:30  p.m.  EDT). 


Calgon  Inc.  (water  softener),  Pittsburgh,  signs 
for  sponsorship  of  10-minute  commentary  by 
Galen  Drake  on  CBS  Radio  (Sat.,  10:45-10:55 
a.m.  EDT),  effective  Sept.  II.  Agency:  Ket- 
chum,  MacLeod  &  Grove,  same  city. 

Block  Drug  Co.  (Minipoo  Dry  Shampoo,  Pos- 
lam  Ointment  and  Alkaid),  Jersey  City,  N.  J., 
to  sponsor  five-minute  across-the-board  strip 
//  Happens  Every  Day  (MBS  Mon-Fri.),  start- 
ing early  October.  Agency:  Emil  Mogul  Co.,. 
N.  Y. 

Tube  Div.,  General  Electric  Co.,  Schenectady, 
N.  Y.,  plans  participations  on  Today  (NBC-TV, 
Mon.-Fri.,  7-9  a.m.  EDT)  starting  in  September. 
Agency:  Maxon  Inc.,  N.  Y. 

Pet  Milk  Co.,  St.  Louis,  to  sponsor  10-10:15 
a.m.  segment  of  Arthur  Godfrey  Time  (CBS 
Radio,  Mon.-Fri,  10-11:30  a.m.  EDT)  on  al- 
ternate days,  starting  Aug.  31.  Agency:  Gardner 
Adv.,  same  city. 

SPOT  RENEWALS 

Bowman  Biscuit  Co.,  Denver,  renews  Liberace 
Show  for  26  weeks  in  12  markets,  announces 
Guild  Films  Co.,  N.  Y.  LaClede  Gas  Co.,  St. 

Louis,  renews  program  for  39  weeks  in  that 
city.  Agencies:  Ball  &  Davidson,  St.  Louis 
(Bowman),  and  D'Arcy,  St.  Louis  (LaClede). 

NETWORK  RENEWALS 

Skelly  Oil  Co.,  Kansas  City,  Mo.,  renews  Alex 
Dreier  news  program  on  30  NBC  stations 
(Mon.-Fri.,  7-7:15  a.m.  CDT)  and  This  Farm- 
ing Business,  same  network  and  stations,  (Sat., 
7-7:15  a.m.  CDT),  each  for  52  weeks  effective 
Aug.  30.  Agency:  Henri,  Hurst  &  McDonald. 
Chicago. 

Dr.  Thomas  Wyatt  renews  Wings  of  Healing, 
institutional  program  of  hymns  and  sermons, 
featuring  himself,  on  ABC  Radio  (Sun.,  2:30-3 
p.m.  EDT)  for  52  weeks  effective  Aug.  22. 
Agency:  Century  Adv.,  Portland,  Ore. 


A&A  PEOPLE 

Joseph  M.  Waters,  vice  president  in  charge  01 
sales  and  advertising,  Clinton  Foods  Inc.,  Au. 
burndale,  Fla.,  additionally  appointed  executiv 
vice  president,  Snow  Crop  division. 

Edward  L,  Segrist,  manager,  Kansas  Citv 
branch,  Bozell  &  Jacobs,  to  Rogers  &  Smith 
POtts-Turnbull,  same  city,  as  vice  president  an., 
account  executive. 

Marvin  Corwin,  vice  president  and  accoun 
supervisor,  Benton  &  Bowles,  N.  Y.,  to  Doyl 
Dane  Bernbach,  N.  Y.,  as  head  of  plans  am,, 
television  departments. 

John  O'Donoghue,  advertising  manager,  India  i 
Head  Mills  Inc.,  N.  Y.,  promoted  to  directo 
of  advertising  and  public  relations;  John  E 
Thomas  Jr.  succeeds  Mr.  O'Donoghue. 

W.  W.  McMillen,  Cincinnati  district  manage) 
Maxwell  House  div.,   General  Foods  Corp 
N.  Y.,  promoted  to  eastern  regional  sales  mar  ] 
ager. 

Hal  Roemer,  midwest  area  field  engineer,  Hofi 
man  Radio  Corp.,  L.  A.,  named  Chicago  di^ 
trict  sales  manager. 

Gerry  Colson,  Zellerbach  Paper  Co.,  San  FraL 
cisco,  promoted  to  assistant  advertising  mat 
ager. 

-I 

Henry  A.  Balke,  Compton  Adv.,  N.  Y.,  to  Mi; 
tual  Life  Insurance  Co.,  N.  Y.,  as  advertisir 
assistant. 

Claude  E.  Davis,  account  executive,  and  Do 
othy  E.  Montague,  assistant  account  executh  .: 
production   coordinator    and    media  plannt 
Galen  E.  Broyles  Co.,  Denver,  appointed  vil 
president  and  assistant  treasurer,  respectivel 

AI  Cirillo,  formerly  sports  promotion  directcj 
Jacob  Ruppert  Brewery,  N.  Y.,  appointed  vit 
president  in  charge  of  tv  and  public  relatioi 
Mahoney  &  Howard  Inc.,  same  city. 

John  C.  Henry,  promotion  and  publicity  dire 
tor,  KXOK  St.  Louis,  to  Warner  &  Todd  Inl 
same  city,  as  account  executive. 

I 

Paul  G.  Conroy,  Al  Paul  Lefton,  N.  Y.,  I 
Maxon  Inc.,  Syracuse,  as  an  account  executp 

Arthur  Bindrim,  account  executive,  Paris  I 
Peart,    N.    Y.,    to   commercial   div.,  Blah' 
Thompson  Co.,  same  city,  as  merchandise  ■ 
and  account  executive. 

H.  L.  Anderson,  Concord  Chemical  Co.,  Mod  1 
town,  N.  J.,  to  Benham  Adv.,  Philadelphia,  J 
account  executive. 

John  F.  McKay,  copy  chief,  Anderson  &  Cai  I 
Inc.,  N.  Y.,  promoted  to  creative  director  2M 
head  of  creative  plans  board. 

Raymond  R.  Rebhann,  BBDO,  N.  Y.,  transfl 

to  Hollywood  office  as  publicity  director. 

S.  B.  Hayward,  radio-tv  director,  James  Lo\  al 
&  Co.,  Montreal,  transfers  to  Toronto  office  Inl 
same  capacity.  I 

Joseph  A.  Kilcullen  to  Doremus-Eshler  iJI 
Adv..  Philadelphia,  as  copy  director.  I 

Jack  Stanley,  copy  dept.,  Factor-Breyer  IjH 
L.  A.,  to  Harvey  Walman  &  Assocs.,  same  c  jfl 
as  copy  chief.  1 


Page  30    •    August  23,  1954 


Broadcasting 


Telecast 


Republic  Planning 
Million  Expansion 

1'INAL  THIRD  of  its  $3  million  expansion 
Irogram  has  been  announced  for  Republic 
tudios  by  President  Herbert  J.  Yates.  The 
ew  facilities,  including  office  buildings,  tech- 
ical  equipment,  cutting  and  projection  rooms, 
re  needed  to  handle  the  upsurge  of  motion 
icture  and  tv  film  production  in  addition  to 
.epublic's  own  increased  filming  schedule  for 
l'54-55,  he  reported.  Four  sound  stages, 
ompleted  last  year  as  part  of  the  three-year 

■firogram,  bring  the  lot's  total  to  19. 
i  An  office  building  and  a  street  are  being 
onstructed  for  Revue  Productions,  which  has 

^(ecently  signed  a  five-year  lease  with  Republic. 
\t  the  present  time  Revue  has  six  series  before 
ne  cameras,  Adventures  of  Kit  Carson,  City 
detective,  CBS-TV's  Ray  Milland  Show  and 
General  Electric  Television  Theatre.  ABC-TV's 

^epsi-Cola  Playhouse  and  an  anthology  series 

Tfltor  Heinz  Soups. 

Studio  City  Television  Productions,  a  Repub- 
c  subsidiary,  has  just  completed  26  films  in 
'tories  of  the  Century.  Preparing  to  shoot  an 
dditional  group  for  the  series,  it  also  has 
rhat's  Hollywood  on  the  upcoming  schedule. 
Juild  Films,  which  has  just  finished  26  Joe 
'alooka  films,  is  taking  a  brief  hiatus  before 
tarting  the  next  26  films. 


/dues  of  Syndication, 
film  Extolled  by  Savin 


MR.  SAVIN 


\T  A  MEETING  in  Hollywood  last  week  of 
tie  Motion  Picture  Industry  Controllers,  Lee 
»avin,  executive  vice  president  of  United  Tele- 
ision  Programs,  declared  "Film  as  a  meduim 
and  syndication  as  a 
vehicle  are  the  only 
places  where  tv  pro- 
gramming   can  ex- 
pand." Tv  film  gives 
an     advertiser  the 
highest  ratio  of  sales 
per  tv  dollar.  And, 
he  added,  "syndica- 
tion  gives  every 
sponsor,    local,  re- 
gional   or  national, 
an  opportunity  to  get 
his    share    of  the 
66.7%    of  impulse 
purchases  that  occur 
-  n  mass  purchasing  outlets.  Getting  a  good  share 
m  >t  this  percentage  of  impulse  sales  can  be  con- 
i  '  rolled  through  proper  use  of  tv  on  a  market  by 
narket  basis." 
Explaining  the  trend  of  national  sponsors  to 
jcp  pot  their  markets  and  time  periods  is  on  the 
a.  ncrease,  he  said,  after  the  sale  of  the  tv  film 
eries  is  concluded,  the  job  of  service  is  only 
beginning.   "We  must  continue  to  give  service 
;   nd  more  service,  promotion-wise,  merchandis- 
img-wise  and  product-wise,"  he  added,  "so  that 
ve  can  complete  the  important  job,  that  of 
•elling  the  sponsors'  products." 

Sanctum'  Becomes  Eighth 
NBC  Film  in  100  Markets 

f 

INDUSTRY-WIDE  record  was  claimed  last 
■veek  by  the  NBC  Film  Div.  in  announcing 
hat,  with  the  sale  of  Inner  Sanctum  in  its 
100th  market,  the  division  currently  has  eight 
v  film  series  running  in  100  markets  or  more, 
i  Carl  Stanton,  vice  president  in  charge  of 
he  division,  said  this  is  the  largest  number 
if  series  sold  in  100  or  more  markets  by  a 

Broadcasting   •  Telecasting 


single  syndicator.  Other  properties  sold  in 
more  than  100  markets,  he  added,  are  Danger- 
ous Assignment  (171);  Badge  714  (166);  the 
hour-long  Hopalong  Cassidy  (146);  Paragon 
Playhouse  (134);  Captured  (118);  Victory  at 
Sea  (111),  and  the  half-hour  Hopalong  Cassidy 
(106). 

"In  sharp  contrast  to  the  current  wave  of 
price  cutting  and  short-term  deals,  which 
threaten  the  foundations  of  the  film  syndica- 
tion business,"  Mr.  Stanton  declared,  "this 
record  substantiates  our  original  premise  that 
advertisers  and  stations  pay  for  value  received: 
top  quality  programs  distributed  by  an  estab- 
lished syndicator,  who  also  provides  the  many 
services  required  to  build  local  audiences  and 
product  sales." 

Stars  Will  Gain  Ownership 
Through  Synd.  Tv — Krasne 

INCREASED  USE  of  syndicated  tv  as  a  vehicle 
for  stars  to  secure  stock  ownership  in  a  film 
business  was  predicted  by  Philip  N.  Krasne, 
president  of  United  Television  Programs,  when 
he  addressed  the  monthly  luncheon  meeting  of 
an  informal  gathering  of  motion  picture  and  tv 
accountants  in  Hollywood  last  week.  The  banks, 
he  pointed  out,  now  appreciate  the  soundness 
of  such  ventures. 

"A  pattern  exists  where  an  independent  tv 
operation,  properly  established  with  a  sound 
property  and  a  star  can  borrow  money  based 
on  the  distributor's  guarantee  of  ultimate 
grosses,"  he  declared.  A  convincing  factor,  he 
added,  is  that  distributors  now  make  firm  con- 
tracts with  stations  for  52  weeks  and  that  such 
contracts  are  almost  100%  collectable. 

Citing  UTP's  Lone  Wolf  series  as  an  example, 
Mr.  Krasne  revealed  a  corporate  set-up  was 
worked  out  with  star  Louis  Hayward.  They  ob- 
tained a  commitment  from  the  Chemical  Bank 
&  Trust  Co.  of  between  $750,000  and  $1  million 
for  production,  with  Mr.  Hayward  and  Gross- 
Krasne  Inc.  supplying  the  balance.  Before  they 
drew  on  the  bank  loan  for  the  second  group  of 
13  films,  he  said,  "UTP  already  had  contracts 
in  existence  to  cover  the  total  bank  loan.  Thus 
when  the  production  unit  called  on  the  bank  for 
finances  for  the  third  group  of  13  films,  the 
bank  in  effect  was  only  factoring  already  exist- 
ing firm  contracts." 

Lone  Wolf  is  sold  in  nearly  100  markets,  he 
concluded,  and  "is  just  reaching  the  prime  of 
its  distribution." 

Three  Lives7  Sales 
Hit  178;  97%  Renew 

TOTAL  sales  of  Ziv  Television  Programs' 
/  Led  Three  Lives  have  reached  the  178  mark, 
with  97%  or  133  of  the  markets  carrying  the 
program  having  renewed  for  a  second  year,  it 
was  announced  last  week  by  M.  J.  Rifkin,  vice 
president  in  charge  of  sales  for  Ziv  Tv. 

Among  the  large  renewal  orders  achieved 
during  the  past  week,  Mr.  Rifkin  said,  was  a 
nine-station  purchase  by  Pfeiffer  Brewing  Co., 
Detroit,  through  Maxon  Inc.,  Detroit.  Markets 
bought  by  Pfeiffer  are  Detroit,  Toledo,  and 
seven  cities  in  outer  Michigan,  Ohio  and 
Indiana. 

One  sidelight  to  the  program,  cited  last 
week  by  Ziv  Tv,  is  "a  sky-rocketing  demand  for 
the  services  of  Herbert  A.  Philbrick  as  a  lec- 
turer." It  is  reported  that  Mr.  Philbrick,  who  is 
the  former  FBI  counterspy  upon  whose  ex- 
periences the  series  is  based,  is  booked  for 
more  than  20  speaking  engagements  from  Sept. 
21  through  Nov.  18. 


PRODUCTION  of  Television  Programs  of 
America  Inc.'s  new  film  series,  Captain 
Gallant  of  the  Foreign  Legion,  is  worked 
out  by  Milton  A.  Gordon  (r),  TPA  presi- 
dent, and  Buster  Crabbe,  star  of  the  pro- 
gram. The  series  is  being  filmed  on  loca- 
tion at  Foreign  Legion  headquarters  at 
Sidi  bel  Abbes,  North  Africa. 

Ziv's  'Corliss  Archer' 
Sold  to  70  Advertisers 

TOTAL  SALES  on  the  new  Ziv  Television 
Program  show,  Meet  Corliss  Archer,  have 
reached  70,  it  was  reported  last  week  by  M.  J. 
Rifkin,  vice  president  in  charge  of  sales. 

Most  recent  sales,  he  said,  were  to  Nash  Cof- 
fee for  Sioux  Falls  and  Fargo,  S.  D.;  Oscar 
Mayer  Meat  Packers  for  Madison  and  Daven- 
port, Iowa;  Kroger's  Stores  for  Cincinnati  and 
Peoria;  Renuzit  Home  Products  Co.  for  Balti- 
more; Peter  Hand  Brewing  Co.  for  Chicago, 
and  Safeway  Stores,  for  Washington  and  Har- 
risonburg, Va. 

Natl.  Biscuit,  Harvester 
To  Sponsor  'Halls  of  Ivy7 

JOINT  tv  sponsorship  of  Halls  of  Ivy  by  the 
National  Biscuit  Co.  and  International  Har- 
vester Co.  is  final  and  the  program  will  make 
its  debut  on  CBS-TV  Oct.  19,  it  was  announced 
last  week  [At  deadline,  Aug  19]. 

The  program,  a  Television  Programs  of 
America  (TPA)  series,  will  fill  the  Tuesday 
8:30-9  p.m.  EST  period  on  the  network  and 
will  star  Ronald  Colman  and  his  wife,  Benita 
Hume.  Both  starred  in  the  radio  version. 

McCann-Erickson,  New  York,  is  the  agency 
for  National  Biscuit,  and  Leo  Burnett  Co., 
Chicago,  for  International  Harvester. 

Syndication  Firm  Set  Up 
For  'Mr.  &  Mrs.  North' 

A  NEW  firm,  Advertisers'  Television  Program 
Service  Inc.,  to  syndicate  the  half-hour  Mr.  & 
Mrs.  North  tv  film  series  was  announced  last 
week.  The  57-episode  comedy-mystery  films 
star  Barbara  Britton  and  Richard  Denning  and 
are  produced  by  John  W.  Loveton. 

Maurie  H.  Gresham,  formerly  with  Motion 
Pictures  for  Television,  is  vice  president  of  the 
new   distributing  company  which  will  head- 


August  23,  1954 


Page  31 


FILM 


PROGRAM  SERVICES  — 


WATCHING  THE  preparation  of  the  first  commercial  use  of  RCA's  3-Vidicon  multiplex 
color  film  projector  as  it  made  its  debut  on  My  Favorite  Story  over  WNBT  (TV)  New 
York  Aug.  16  are  (I  to  r):  Hamilton  Shea,  general  manager,  WNBC-WNBT  New 
York;  Jim  Bealle,  program  developer,  BBDO;  M.  J.  Rifkin,  vice  president  in  charge 
of  sales,  Ziv  Tv  Programs  Inc.,  and  Stan  Parian,  NBC  color  film  consultor.  Also  used 
for  the  first  time  Aug.  16  was  35mm  color  film  on  a  regularly-scheduled  program.  Ziv's 
motion  picture  "The  Empty  Holster"  was  chosen  as  the  film.  Schaefer  beer  was  the 
sponsor  and  BBDO  its  agency. 


quarter  at  9100  Sunset  Blvd.,  Hollywood. 
Charles  C.  Alsup  is  western  sales  manager. 
Mr.  Gresham  said  plans  call  for  offices  in  New 
York  and  in  the  South.  KTTV  (TV)  Los 
Angeles  already  has  signed  for  the  series,  he 
said. 

FILM  SALES 

United  Television  Programs  Inc.,  Hollywood, 
sells  Where  Are  You,  produced  by  Bing  Crosby 
Enterprises  Inc.,  L.  A.,  to  Bekins  Van  &  Stor- 
age Co.,  L.  A.,  for  sponsorship  in  Los  Angeles, 
San  Francisco,  Seattle,  Portland.  Spokane,  Oma- 
ha, Dallas,  Phoenix,  Tucson,  Boise,  San  Diego 
and  Denver  markets.  Agency:  Brooks  Adv. 
Agency,  Hollywood. 

Greatest  Fights  Inc.,  N.  Y..  announces  sale  of 
World's  Greatest  Fighters — In  Action  and  The 
Big  Fight  in  65  markets  including  New  York, 
Los  Angeles,  Philadelphia,  Boston,  Baltimore 
and  Washington. 

CBS-TV  Film  Sales,  N.  Y.,  reports  Amos  'n' 
Andy  tv  film  series  sold  to  WLBC-TV  Muncie, 
Ind.,  KVDO-TV  Corpus  Christi,  Tex.,  WCBS- 
TV  New  York  and  KSWS-TV  Rosewell,  N.  M. 

TeeVee  Co.,  Beverly  Hills,  Calif.,  announces 
sale  of  This  is  Charles  Laughton  to  WKAR-TV 
East  Lansing,  Mich..  WHA-TV  Madison,  Wis., 
KUHT  (TV)  Houston,  KQED  (TV)  Berkeley, 
Calif.,  KTHE  (TV)  Los  Angeles  and  WCET 
(TV)  Cincinnati,  all  educational  stations. 

FILM  DISTRIBUTION 

Guild  Films  Co.,  N.  Y.,  announces  distribution 
in  late  September  of  26  half-hour  Conrad  Nagel 
Theater  film  series  produced  by  Andre  Luotto 
Productions,  same  city.  Series  includes  adapta- 
tions of  stories  by  leading  contemporary  writers 
and  outstanding  past  authors. 

Atlas  Television  Corp.,  N.  Y.,  announces  Holly- 
wood to  Broadway,  tv  film  series  featuring 
scenes  from  current  motion  pictures,  ready  for 
distribution  with  plans  to  distribute  in  markets 
where  the  motion  pictures  are  being  released. 

Page  32    •    August  23,  1954 


Louis  Weiss  &  Co.,  L.  A.,  added  30  hour-long 
silent  western  features  to  film  library  available 
for  immediate  tv  release. 

FILM  PRODUCTION 
Screen  Gems  Inc.,  Hollywood,  filming  in  color 
"Magic  Formula"  for  NBC-TV  Ford  Theatre, 
with  Claudette  Colbert  making  tv  film  debut; 
Michel  Kraike  and  Fred  F.  Sears  are  producer 
and  director,  respectively,  of  film  based  on  origi- 
nal script  by  Marianne  Mosner.  Recently  com- 
pleted by  Screen  Gems  for  Ford  Theatre  were 
"Summer  Memory,"  with  James  Barton,  and 
"The  Road  Ahead,"  with  Rory  Calhoun,  both 
actors  making  tv  film  debuts. 

RANDOM  SHOTS 

Cine-Tel  Associate  Productions  established  in 
New  York  with  John  P.  Ward  as  president,  for 
production  of  industrial,  public  relations  and 
sales  training  films,  tv  packaging  and  tv  film 
distribution. 

Telecine  Recording  Studios  Inc.,  Park  Ridge, 
111.,  changes  corporate  name  to  Telecine  Film 
Studio  Inc.  to  encompass  film  operation. 

FILM  PEOPLE 

William  Veneman,  formerly  national  sales  man- 
ager, KABC-TV  Los  Angeles,  to  sales  staff, 
Television  Programs  of  America,  N.  Y.,  as  ac- 
count executive  with  headquarters  in  San 
Francisco. 

Mickey  Dubin,  formerly  vice  president  in  charge 
of  sales  and  client  relations,  Robert  Lawrence 
Productions  Inc.,  N.  Y.,  to  MCA  TV  Ltd.,  same 
city,  in  sales  capacity. 

Milton  A.  Gordon,  president,  Television  Pro- 
grams of  America,  N.  Y.,  to  speak  on  "Motion 
Picture  and  Television  Programming  Financing" 
as  part  of  panel  on  "Secured  Commercial  Fi- 
nancing" at  annual  convention  of  Commercial 
Finance  Industry  Oct.  11-12  in  New  York. 


Thesaurus  Sales  Average 
$5,1 17  for  Station— RCA 

THE  AVERAGE  radio  station  subscribing  to 
Thesaurus  transcribed  shows  has  an  annual 
.local  time  sales  income  of  $5,117,  RCA  The- 
saurus reported  last  week  after  a  survey  of 
stations  using  its  service. 

RCA  Thesaurus  said  its  survey  revealed  total 
national  time  sales,  minus  talent  fees,  come  to 
$2,632,300.  Included  is  the  income  from  spe- 
cial shows  such  as  bonus  script  programs,  holi- 
day offerings  and  the  annual  Christmas  package. 
The  firm  said  sales  of  its  1.800  singing  com- 
mercial jingles  were  important  factors  in  boost- 
ing the  overall  figures. 

Other  survey  data:  (1)  more  than  a  half- 
million  Thesaurus  programs,  or  more  than 
1 0,000  per  week,  are  broadcast  in  the  U.  S.  and 
(2)  The  Wayne  King  Serenade  tops  Thesaurus' 
roster  of  31  programs,  followed  by  Music  by 
Roth,  The  Hour  of  Charm,  The  Sammy  Kaye 
Show,  The  Freddy  Martin  Show  and  Date  in 
Hollywood.  The  survey  found  399  radio  sta- 
tions using  the  Wayne  King  program  with  the 
five  other  leading  programs  having  similar 
usage,  according  to  the  firm. 

Photo-Voice  Recording 
Service  Launched  By  INS 

NEW  SERVICE  under  which  news  photos  and 
actual  voice  recordings  of  the  news  personality, 
photographed  are  transmitted  simultaneously 
was  launched  in  Washington  last  Wednesday 
by  the  INS  facsimile  network  for  television 
stations,  with  Vice  President  Richard  Nixon 
participating  as  the  first  subject. 

The  occasion  also  marked  the  first  regular 
direct  transmission  of  news  photos  from  Wash- 
ington on  its  newly-opened  tv  facsimile  circuit 
there.  INS  began  transmission  of  news  photos 
on  facsimile  about  two  years  ago  in  New  York. 
The  same  system  of  voice  recording  and  trans- 
mission will  operate  from  New  York,  according 
to  Seymour  Berkson,  INS  general  manager, 
and  will  be  installed  in  other  INS  facsimile 
transmitting  stations  throughout  the  United 
States  and  eventually  abroad. 

Edwin  Stein,  editor  of  INS  photos,  and 
Dewey  Frezzolini,  chief  electronics  engineer, 
supervised  plans  for  the  inaugural  program. 


SOUND  INTERVIEW  facsimile  service  was 
opened  Wednesday  in  Washington  by 
International  News  Photos  with  Vice 
President  Richard  M.  Nixon  examining  the 
first  facsimile  transmission,  including  a 
photo  of  himself.  With  the  Vice  President 
are  Walt  J.  Bordas  (c),  Washington  bureau 
manager,  and  Edwin  C  Stein,  INP  editor. 


Broadcasting 


Telecasting 


V/ 


S.A.M.  DAYTIME 


NMRKtSOTA 


Iowa  has  six  Metropolitan  Areas  which,  all 
combined,  do  32.8%  of  the  State's  Retail  Sales, 
as  shown  at  the  right. 

Quite  a  number  of  radio  stations  can  give  you 
high  Hoopers  etc.,  in  ONE  Metropolitan  Area. 
WHO  gives  you  high  coverage  in  virtually 
ALL  the  State's  Metropolitan  Areas,  plus  prac- 
tically all  the  REMAINDER  of  Iowa,  too! 


|  STATION 
W~"  V  AUDIENCE 

WtiBBSBBMm 


AREA 


RETAIL  SALES  PERCENTAGES 


5.4%  Cedar  Rapids  ■ 

4.2%  Tri-Cities  • 

11.4%  Des  Moines 

2.9%  Dubuque  • 

4.6%  Sioux  City 

4.3%  Waterloo  • 

32.8%  TOTAL  METRO.  AREAS 

67.2%  REMAINDER  OF  STATE  | 
100.0% 

(1954  Consumer  Markets  figures) 


At  9  a.m.,  WHO  gives  you 
74,526  Actual  Listening  Homes 
for  only  $47.50 


(15.7  LISTENING  HOMES  per  PENNY!) 


According  to  the  authoritative  1953  Iowa  Radio- 
Television  Audience  Survey,  74,526  homes  all  over 
Iowa  are  actually  tuned  to  WHO  at  9  a.m.,  every  aver- 
age weekday.  Figuring  time  costs  at  our  1 -minute, 
26-time  rate,  WHO  gives  you  15.7  actual  listening 
homes,  per  penny! 

That's  the  result  of  ALL-STATE  programming,  ALL- 
STATE Public  Service,  ALL-STATE  thinking,  here  at 
WHO.  Ask  Free  &  Peters  for  all  details ! 


FREE  &  PETERS,  INC.,  National  Representatives 


BUY  ALL  of  IOWA— 
Plus  "Iowa  Plus"- with 


Des  Moines  .  .  .  50,000  Watts 

Col.  B.  J.  Palmer,  President ' 
P.  A.  Loyet,  Resident  Manager 


Carroll"  about! 


No  iv 


Mr 
inate 


ommer  rials— coast-to- coast — 


in  peak  morning  time  for  as  low  as  $1,300  a  message 


Listeners  this  fall  are  going  to  have  a  lot  to  carol 
about  when  "Story  Time"  starring  gifted  actress 
Madeleine  Carroll,  will  be  presented  5  days  a 
week  from  10:35  to  11 :00  AM  over  Mutual,  the 
network  for  Radio-PLUS. 

This  is  dramatic  news  for  millions  of  house- 
wives, but  even  more  so  for  advertisers  through- 
out the  nation. 

Why  so  dramatic?  Simple:  You  see,  the 
Madeleine  Carroll  show  brings  to  daytime  radio 
the  successful,  proven  formula— top-flight  dra- 
matic shows  plus  low-cost  flexible  purchases— 
that  has  made  Mutual's  evening  Multi-Message 
Plan  the  most  popular,  most  widely  sold  partici- 
pation plan  in  network  radio. 

And  now  here's  a  brief  run-down  on  Mutual's 
new  daytime  Multi-Message  Plan. . . 

THE  TIME :  Monday  through  Friday,  10:35 
to  11:00  AM.  A  time  deliberately  selected  to 
reach  millions  of  housewives  and  help  them 
make  up  their  minds  while  they're  making  up 
their  marketing  lists— and  timed  when  TV  com- 
petition is  at  a  minimum! 

THE  PLACE :  "Story  Time"  has  been  care- 
fully placed  in  a  solid  commercial  program 
block— preceded  and  followed  by  full-network 
commercials.  It  will  be  heard  over  the  more 
than  500-station  Mutual  Network  —  over  300 
located  in  markets  that  TV  and  other  media 
sparsely  penetrate. 

THE  GIRL:  Madeleine  Carroll... star  of 
radio,  television,  films,  and  theatre . . .  doubles  as 
storyteller  and  leading  actress  in  "Story  Time'.' 


It's  a  listener-winning  combination.  Last  year 
when  Miss  Carroll  and  her  talented  cast  were 
presented  in  the  evening,  ratings  jumped  20%. 

THE  OPPORTUNITY:  Never  before  have 
national  advertisers  been  offered  morning 
participations  on  Mutual.  Never  before,  on  any 
network,  have  they  been  offered  participations 
in  a  name-star  dramatic  vehicle... in  a  longer 
than  fifteen-minute  show ...  in  such  early  morn- 
ing time.  Priced  as  low  as  $1,300  a  participa- 
tion, for  time  and  talent,  Mutual's  morning 
Multi-Message  Plan  has  been  designed  to  dupli- 
cate the  proven  success  of  the  evening  participa- 
tion formula. 

Because  we  can  only  accommodate  one 
product  of  a  kind,  you'd  better  hurry  —  if  you 
want  to  "Carroll"  with  us! 

MUTUAL  Broadcasting  System 


THE  RADIO  NETWORK 
FOR  ALL  AMERICA  — 
A  SERVICE  OF 
GENERAL  TELERADIO, 
INC. 


MBS 


PHONE  J. 
NEW  YORK  •  LO  4-8000 
CHICAGO  •  WH  4-5060 
lOS  ANGELES  •  HO  2-2133 


PROGRAM  SERVICES 


TRADE  ASSNS. 


TvB  SALES  PROMOTION  PLAN  RATIFIED; 
JOINT  GROUP  PLANS  SEPT.  2  MEETING 

NARTB's  Tv  Board  and  TvAB  both  approve  merger  plan  in  mail  bal- 
lots. Formal  debut  of  all-industry  advertising  bureau  will  be  in  charge 
of  temporary  board  meeting  scheduled  in  Chicago.  Membership 
and  dues  structure  to  be  reviewed  when  permanent  board  is  formed. 


Depends  on  Box  Office 

THE  TILL  at  the  box  office  will  be  the 
determining  factor  on  whether  symphony 
concerts  will  be  common  fare  on  theatre 
screens  using  closed  circuit  television. 
The  opening  performance  of  the  New 
York  Philharmonic  Symphony  Oct.  7 
will  be  fed  to  some  22  theatres  with  more 
expected  by  Dor  Theatre  Television  in 
the  future.  Dor's  president,  Edmund 
Dorfman,  said  local  promotion  will  ac- 
company the  telecast  performance.  Sym- 
phony performances  from  Boston  and 
Philadelphia,  for  which  Dor,  a  New 
York  firm,  holds  an  option  for  a  num- 
ber of  years,  will  be  included  should  the 
initial  telecast  prove  profitable.  Dor  is 
asking  for  a  straight  45%  of  the  box 
office.  Conductor  and  soloists  receive 
$1,000  extra  each  for  the  closed  circuit 
performance  and  musicians  get  an  extra 
$38.50  each.  The  National  Federation 
of  Music  Clubs  is  giving  official  recogni- 
tion to  the  premiere  telecast  as  a  "spon- 
sor." 


23  Theatres  to  Carry  Fight, 
More  in  Prospect,  TNT  Says 

TWENTY-THREE  theatres  had  accepted  terms 
as  of  last  week  for  closed  circuit  telecast  of  the 
Rocky  Marciano-Ezzard  Charles  heavyweight 
championship  bout  to  be  held  Sept.  15  at 
Yankee  Stadium,  with  expectations  that  the 
total  number  of  theatres  will  be  higher  than  70, 
according  to  Theatre  Network  Television  Inc. 

TNT's  total  was  announced  onlyva  few  days 
after  negotiations  for  the  telecast  was  begun. 
The  first  Marciano-Charles  fight,  shown  in  61 
theatres  last  June  17,  broke  all  records  in  the 
closed  circuit  field,  TNT  asserted. 

For  the  fight  telecast,  TNT  is  asking  theatres 
for  50%  of  box  office  receipts. 

At  the  same  time,  a  spokesman  for  na- 
tional theatres  in  Hollywood  said  TNT  can- 
celed $200,000  worth  of  orders  for  equipment 
which  reportedly  was  to  have  been  used  to 
televise  the  fight  in  16  cities.  TNT  would  neither 
confirm  nor  deny  the  reported  West  Coast 
cancelation. 


LONG-TERM  $91,000  contract  for  use  of 
Clubtime  Productions  Inc.,  Hollywood, 
format  of  voice  tracks  by  recording  stars 
to  introduce  their  numbers  is  formalized 
by  Larry  Buskett  (I),  now  Clubtime  ex- 
ecutive vice  president  and  previously  gen- 
eral sales  manager,  KLAC  Hollywood, 
and  his  former  boss,  M.  W.  Hall,  KLAC 
president  and  general  manager. 

Page  36    •    August  23,  1954 


TELEVISION'S  all-industry  sales  promotion 
project  (Television  Bureau  of  Advertising  Inc.) 
has  been  ratified  by  its  two  sponsoring  groups 
— NARTB  Television  Board  and  Television 
Advertising  Bureau  (TvAB). 

NARTB's  Tv  Board  members  approved  the 
merged  promotion  bureau  in  a  mail  ballot, 
according  to  Clair  R.  McCollough,  Steinman 
Stations,  who  is  Tv  Board  chairman.  Friday 
was  deadline  day  for  the  referendum. 

TvAB's  Executive  Committee  also  approved 
the  project  in  a  similar  ballot,  according  to 
a  telegram  sent  Mr.  McCollough  by  Richard  A. 
Moore,  KTTV  (TV)  Los  Angeles,  TvAB  com- 
mittee chairman.  TvAB  thus  winds  up  its 
short  but  exciting  career. 

With  ratification  of  the  new  TvB  project 
by  the  directing  boards  of  the  two  founders, 
formal  steps  can  now  be  taken  to  set  up  the 
independent  advertising  bureau  organization 
during  the  autumn  timebuying  season.  Messrs. 
McCollough  and  Moore  were  co-chairmen  of 
the  10-man  group  that  drew  up  the  TvB  merger 
format. 

The  10-man  group,  acting  as  a  temporary 
board,  will  meet  in  Chicago  after  the  NBC- 
CBS  affiliate  meetings  starting  next  week.  The 
organization  meeting  will  be  held  Sept.  2  in  the 
Blackstone  Hotel. 

Mr.  McCollough  said  ratification  of  the 
merger  plan  removes  formal  obstacles  to  crea- 
tion of  TvB.  He  will  meet  Monday  in  New 
York  with  Thad  Brown,  NARTB  Tv  vice  presi- 
dent and  counsel,  to  work  out  charter  details 
with  attorneys.  A  Delaware  corporation  will 
be  formed.  Basic  details,  including  by-laws 
and  line  of  authority,  have  been  worked  out. 
The  charter  is  being  handled  by  the  law  firm 
of  Paul,  Weiss,  Rifkind,  Wharton  &  Garrison. 

NARTB  has  withdrawn  from  TvB  now  that 
its  Tv  Board  has  ratified  the  merger,  except  for 
routine  .assistance.  The  all-industry  concept  of 
an  independent  tv  sales  bureau  was  developed 
by  NARTB  in  December  1952.  In  the  inter- 
vening period  its  staff  has  worked  out  a  com- 
plete operating  format  designed  to  match  the 
promotion  agencies  operated  by  competitive 
media. 

When  the  10-man  temporary  board,  equally 
representing  NARTB  and  TvAB,  meets  in 
Chicago  it  will  direct  formation  of  a  board 
of  directors  and  consider  details  of  member- 
ship and  the  dues  stucture.  From  that  point 
there  will  be  fast  action,  according  to  Mr.  Mc- 
Collough. Two  of  the  first  acts  will  be  open- 
ing of  a  New  York  headquarters  office  and 
selection  of  a  committee  to  scan  the  field  of 
candidates  for  the  top  executive  post  at  TvB. 
A  long  list  of  candidates  will  be  available  to 
this  committee. 

The  functional  lineup  of  the  bureau  has  been 
completed  though  the  new  board  will  likely 
review  the  NARTB  staff  recommendations  as 
.approved  at  the  merger  meeting  in  Washington 
Aug.  5  [B*T,  Aug.  9].  A  tentative  $400,000 
annual  budget  has  been  voted. 

Members  of  the  10-man  temporary  board  of 
TvB  who  will  meet  in  Chicago  are  Messrs.  Mc- 
Collough and  Moore;  Campbell  Arnoux.  WTAR- 
TV  Norfolk,  Va.;  Kenneth  Carter.  WAAM  (TV) 
Baltimore;  Merle  S.  Jones,  CBS-TV;  W.  D. 
Rogers  Jr.,  KDUB-TV  Lubbock,  Tex.;  Roger 
W.  Clipp,  WFIL-TV  Philadelphia;  L.  H.  Rogers, 


WSAZ-TV  Huntington,  W.  Va.;  George  B.  Store 
Jr.,  Storer  Broadcasting  Co.,  and  Henry  V 
Slavick,  WMCT  (TV)  Memphis.  " 

Last  week's  ratification  of  the  TvB  mergt 
winds  up  the  four-month  career  of  TvAB, 
project  that  started  in  late  April  with  backir 
of  Station  Representatives  Assn.  Interest  d< 
veloped  quickly  and  a  membership-organizatic 
meeting  was  held  May  24  during  the  NART 
Chicago  convention.  At  that  time  over  1( 
stations  indicated  intent  to  join  TvAB. 

NARTB  continued  with  its  long-range  pr< 
motion  plan,  insisting  that  an  advertising  buret 
could  not  be  set  up  unless  all  facets  of  tl 
medium  were  included.  TvAB,  on  the  oth< 
hand,  excluded  networks  except  by  p.articip 
tion  of  network-owned  stations.  Merger  effor 
developed  after  the  NARTB  Tv  Board  decide 
at  its  June  meeting  to  go  ahead  with  its  pr< 
motion  plans  despite  TvAB,  emphasizing  th 
it  also  would  continue  work  on  an  independe 
tv  set  census  and  circulation  project. 

The  merger  move  led  to  a  June  30  meetii 
of  NARTB  and  TvAB  representatives  in  Was 
ington.  They  agreed  to  merge  their  plans  ar 
then  ratified  the  whole  project  at  the  Aug. 
meeting. 

AAAA  Sets  Dates 
For  Regional  Meets 

ADVANCE  information  on  dates  and  plac 
of  fall  regional  conventions  was  announced  la 
week  by  the  American  Assn.  of  Advertisii 
Agencies. 

First  of  the  season  will  be  the  AAAA  Pacil 
region  annual  meeting  held  for  member  age 
cies  west  of  the  Rockies  Sept.  26-29  at  tl 
Hotel  Del  Coronado,  Coronado,  Calif.  Ross  ] 
Ryder  of  Ryder  &  Ingram  Ltd.,  Oakland,  Cali 
who  is  chairman  of  the  Pacific  region,  is 
charge  of  program  plans. 

The  4  A's  Central  region  convention,  s 
Oct.  14-15  at  the  Hotel  Drake,  Chicago,  i 
eludes  the  area  between  the  Rockies  and  t" 
Alleghanies,  excepting  Alabama,  Michiga 
Ohio  and  Pittsburgh.  Hal  R.  Keeling  of  Keelii 
&  Co.,  Indianapolis,  chairman  of  the  Centr 
region,  is  head  of  the  convention  committee. 

The  Eastern  annual  conference  for  AAA 
New  York.  New  England  and  Atlantic  counc 
will  be  held  Nov.  22-24  at  the  Roosevelt  Hot 
New  York,  with  Donald  K.  Clifford,  i 
Doherty.  Clifford,  Steers  &  Shenfield,  chairma 
New  York  council,  in  charge. 

The  East  Central  region  convention  f< 
Michigan,  Ohio  and  Pittsburgh  members  w 
be  held  in  Detroit  in  late  October.  Exact  d 
and  location  are  still  to  be  announced. 

Sweeney  Advises  Stations! 
Treat  Sales  Staffs  Well 

RE-EVALUATE  your  sales  organizatioi 
station  managers  were  advised  by  Kevin  Swe 
ney,  president,  Broadcast  Advertising  Buret 
to  be  sure  there  are  enough  salesmen  to  cos 
the  territory,  that  these  salesmen  are  propei 
trained  and  equipped  with  sales  ammunitic 
and  that  they  are  properly  compensated  for  th< 
work. 

Mr.  Sweeney  spoke  at  a  luncheon  meeting 
the  Southern  California  Broadcasters  Assn.,  he 
in  conjunction  with  BAB's  Los  Angeles  Clii 

Broadcasting    •  Telecasts 


Of  All  TV  Stations 
in  the  Fabulous 
Puget  Sound  Area 


Only  KTNT-TV 


CHANNEL  11 


COVERS  ALL  FIVE  IN 
ITS  WA"  CONTOUR 


SEATTLE:  Seattle  is  now  the  17th  city 
in  the  United  States  and  is  the  largest  city 
in  Washington.  It  is  located  7  miles  across 
Puget  Sound  to  the  east  and  north  of 
KTNT-TV 's  new  316,000  watt  transmit- 
ter site.  Seattle  residents  constitute  ap- 
proximately one  third  of  KTNT-TV's  market 
population. 

TACOMA:  Home  city  of  license  of 
KTNT-TV,  Tacoma  is  located  12  miles  south 
and  east  of  KTNT-TV's  new  transmitter.  It 
is  the  dominant  industrial  area  of  Pierce 
County  which  is  the  second  most  populous 
county  in  the  state. 

BREMERTON:  Bremerton,  famous  na- 
val base  of  the  Pacific  Northwest,  lies  west 
of  Seattle  across  Puget  Sound,  it  is  located 
in  Kitsap  County,  the  same  county  in  which 
the  new  KTNT-TV  transmitter  site  is  located. 

OLYMPIA:  Capital  of  the  state,  this 
famous  early  Washington  settlement  lies 
at  the  southern  end  of  Puget  Sound.  Its 
beautiful  government  buildings  are  a  tour- 
ist attraction  for  the  thousands  who  visit  the 
Puget  Sound  country  each  year. 

EVERETT:  The  northernmost  city  of 
"Middle  Puget  Sound",  Everett  is  one  of 
the  centers  of  pulp  and  paper  production 
in  the  Pacific  Northwest.  It  has  steady  in- 
dustrial payrolls  for  its  people. 


KTNT-TV 

CHANNEL    11     •    NOW   316,000  WATTS 

Antenna  Height  1000  Ft.  Above  Sea  Level 


For  the  SEATTLE  -  TACOMA  -  PUGET  SOUND  AREA  SUMONl 


"A"  Contour  Population  Over  1,200,000 


CONTACT  WEED  TELEVISION 


a  ■  ■ 

it 

Broadcasting    •    Telecasting  August  23,  1954    •    Page  37 


LAWYERS  BACKTRACK  ON  RADIO-TV  BAN, 
WOULD  GIVE  WITNESS  RIGHT  TO  REFUSE 

American  Bar  Assn.  convention  gives  an  inch  in  its  opposition  to 
broadcast  media  coverage  of  hearings.  An  earlier  recommendation 
had  asked  that  mikes  and  cameras  be  barred  entirely. 


Aug.  12,  where  he  also  suggested  that  station 
managers  not  follow  the  pattern  of  their  com- 
petition too  closely. 

Two  satisfied  radio  advertisers  also  told  the 
meeting  how  and  why  they  use  the  medium. 
Hy  Freeman,  promotion  director,  Hunts  Foods 
Inc.,  Fullerton,  Calif.,  stated  new  Hunts  tomato 
sauce  jingle,  sung  by  Peggy  King,  had  gained 
such  popularity  among  listeners  that  some  were 
calling  stations  to  request  plays. 

George  M.  Eastman,  president  and  general 
manager,  Standard  Federal  Savings  &  Loan 
Assn.,  Los  Angeles,  revealed  his  firm,  which 
concentrates  its  advertising  budget  in  broadcast- 
ing, will  increase  business  an  estimated  70% 
by  the  end  of  the  year. 

Norman  Nelson,  BAB  director  of  national 
promotion  and  former  SCBA  managing  di- 
rector, spoke  briefly  on  his  experiences  since 
assuming  his  present  duties. 

Sherlie  Arney  Dies; 

Wife  of  NARTB  Secy.-Treas. 

MRS.  SHERLIE  ARNEY,  53,  wife  of  C.  E. 
Arney  Jr.,  NARTB  secretary-treasurer,  died 
Aug.  13  at  Georgetown  Hospital,  Washington, 
D.  C.,  following  a  long  illness.  She  was  known 
to  broadcasters  all  over  the  country,  having 
attended  NARTB  conventions,  district  meetings 
and  board  sessions  for  a  decade. 

Mrs.  Arney  was  the  former  Sherlie  Rude,  of 
Seattle.  A  graduate  of  Washington  State  Col- 
lege, she  was  employed  by  the  Seattle  Chamber 
of  Commerce  from  1921  to  1940.  In  1941  she 
moved  to  Washington,  taking  a  position  with 
the  General  Accounting  Office.  She  was  mar- 
ried to  Mr.  Arney  in  1942.  They  lived  at  2115 
P  St.,  in  northwest  Washington. 

Two  sisters  survive.  Services  were  held  Mon- 
day in  Washington,  with  burial  in  Seattle. 


RECOGNIZING  that  Congressional  committee 
investigations  currently  are  being  both  broad- 
cast and  televised — and  that,  perhaps,  radio-tv 
might  well  be  granted  semi-equal  access  to  news 
at  public  hearings — the  American  Bar  Assn. 
last  week  backtracked,  at  least  for  the  record, 
in  its  opposition  to  broadcast  media  in  a 
grudging  concession  that  radio  and  television 
may  well  be  around  a  long  time  on  Capitol 
Hill. 

After  heated  debate,  the  ABA's  house  of  dele- 
gates approved  a  recommendation  that,  when 
and  if  Congress  adopts  a  uniform  code  of  proce- 
dure for  such  probes,  it  should  grant  any  wit- 
ness the  right  of  refusal  to  testify  in  the  pres- 
ence of  tv  cameras  and  radio  microphones,  pro- 
viding the  witness  makes  his  desires  known  to 
the  committee  sufficiently  beforehand. 

A  Senate  rules  subcommittee  has  been  study- 
ing the  controversy,  having  already  accepted 
testimony  from  top  industry  leaders  [B»T, 
Aug.  9]. 

In  so  doing,  the  ABA  rejected,  at  least  of- 
fically,  its  long-standing  proposition  that  no 
investigation  should  be  either  broadcast  or 
telecast.  The  reason:  The  ABA  suddenly  dis- 
cerned, it  would  seem,  that  it  was  out  of  step 
with  the  temper  of  the  times,  and  had  settled 
for  a  reservation.  The  recommendation  was 
approved  earlier  by  the  bar  association's  board 
of  governors. 

After  having  received  a  distinct  shot  in  the 


arm  from  Judge  Harold  R.  Medina,  U.  S.  Court 
of  Appeals,  New  York,  who  contended  that  it 
is  "practically  impossible"  to  "ascertain  the 
truth"  in  a  courtroom  in  the  presence  of  radio 
and /or  television  (see  separate  story),  the  ABA 
policy  group  watered  down  its  earlier  ban 
proposal,  which  was  based  on  a  report  submitted 
by  Whitney  North  Seymour  and  his  commit- 
tee on  "Individual  Rights  as  Affected  by  Na- 
tional Security"  [B«T,  Aug.  16]. 

Judge  Medina  was  talking  about  radio  and  tv 
in  the  nation's  courtrooms,  however,  and  there 
is  an  appreciable  difference  between  judicial 
and  legislative  committees,  ABA  acknowledged 
in  effect.  Even  so,  ABA's  controversial  Canon 
35,  prohibiting  broadcasts  or  telecasts  or  other 
pictures  of  such  hearings,  is  likely  to  remain 
on  the  books  for  some  time  (see  separate  story) 
No  effort  was  made  to  alter  its  provision; 
at  the  77th  annual  meeting  of  ABA  at  Chicago's 
Conrad  Hilton,  Blackstone,  Congress  and  Sher- 
aton hotels  last  week. 

What  the  board  of  governors  and  house  oil 
delegates  approved  at  last  week's  conclave  wa;j 
merely  the  reservation  contained  in  the  Sey-; 
mour  report: 

"If  Congress  does  not  adopt  the  earlier, 
recommendation  of  the  association  barring  sue!  j 
broadcasts  entirely,  the  witness  should  at  leas 
have  the  right  to  testify  without  television  oi 
radio  broadcasting,  providing  he  notifies  tht 
committee  of  his  desires   a  reasonable  tirnt1 
prior  to  the  hearing.  He  should  be  permittee; 
to  make  this  decision  in  advance,  not  undei 
public  scrutiny,  and  no  prejudice  should  be  al 
lowed  to  attach  to  his  decision." 

A  proposal  that  a  witness  in  a  congressiona  : 
probe  be  permitted  to  make  his  request  for  rei 
fusal  "under  public  scrutiny"  and  "at  any  time' 
was  beaten  down  after  considerable  debate  tha 
threatened  to  disrupt  the  delegates'  proceedings 

The  governors  reportedly  asked  for  quick  ap 
proval  of  recommendations,  relating  to  broad 
cast  media  and  other  matters,  without  delvin 
into  the  separation  between  committee  conclu  [ 
sions  and  actual  recommendations.  As  a  con! 
sequence,  but  not  for  lack  of  time,  the  Seymou 
committee's  report,  plumping  for  an  outrighj 
ban  on  radio-tv  coverage  in  committee  session;  I 
was  not  voted  upon. 

Some  lawyers  openly  harangued  and  exhibite 
defiance  over  the  committee's  proposed  code  fc 1 
Hill  inquiries,  claiming  it  was  "unrealistic."  Tel 
tal  of  224  members  comprising  state  and  cit 
bar  groups  makes  up  the  house  of  delegates,  j 

Other  amendments  adopted  in  the  form  cj 


SIX  HARDY  SALTS  from  Southern  California  radio,  guests  of  the  U.  S.  Navy  on  an 
orientation  cruise  to  Pensacola  to  familiarize  them  with  naval  flight  training,  display 
nautical  form  on  the  flight  deck  of  the  carrier  U.S.S.  Monterey.  They  are  (I  to  r) 
Frank  Crane,  managing  director,  Southern  California  Broadcasters  Assn.;  Robert  J. 
McAndrews,  commercial  vice  president,  John  Poole  Broadcasting  Co.,  Hollywood, 
and  SCBA  president;  William  J.  Beaton,  general  manager,  KWKW  Pasadena  and 
president,  California  State  Broadcasters  Assn.;  Dave  Showalter,  Columbia  Pacific 
Radio  Network  Hollywood  director  of  public  affairs  and  SCBA  public  affairs  chairman; 
Bob  Garred,  KABC  Hollywood  newsman;  Mark  Haas,  prog,  dir.,  KMPC  Hollywood. 


Hardy  vs  Halley 

RALPH  W.  HARDY,  vice  president  of 
NARTB,  will  uphold  radio-tv  industry 
viewpoint  in  debate  with  Rudolph  Halley, 
who  served  as  legal  counsel  to  Kefauver 
Crime  Committee,  on  "Is  Radio-Tv  Ex- 
clusion From  Government  Hearings 
Justified?"  over  ABC  Radio's  Town  Meet- 
ing of  the  Air  program  on  Aug.  24,  9- 
9:30  p.m.  (EDT). 


Page  38    •    August  23,  1954 


Broadcasting 


Telecasts 


Everyone  has 
something 
he  does 
best. .'. 


.  .  .  and  chances  are  that  the  person  who  specializes 
in  a  single  skill  will  do  it  far  better  than  the  one 
with  divided  interests.  We  can't  speak  for 
others— but,  in  our  case,  exclusive  attention  to  the 
rendering  of  quality  television  representation 
attracts  quality  TV  stations  such  as  the 
leaders  shown  below.  There  is,  we  suggest,  a 
potentially  profitable  thought  for  others  in 
this  continuing  success. 


Harrington5Righter  and  Parsons, Inc. 

New  York 
Chicago 
San  Francisco 

television  — the  only  medium  we  serve 


JVAAM 

WEEN -TV 

WFMY-TV 

WDAF-TV 

WHAS-TV 

WTMJ-TV 

WMTW 


Baltimore 

Buffalo 

Gree?isboro 

Kansas  City 

Louisville 

Milwaukee 

Mt.  Washington 


■tr  

E ROADCASTING 


Telecasting 


August  23,  195  i    •    Page  39 


Miller  Defends  Radio-Tv  Right  in  Courts 


recommendations  on  the  final  code  resolution 
provide  for  the  establishment  of  a  "watch-dog" 
committee  of  leaders  in  both  houses  of  congress, 
to  supervise  probing  units,  right  of  legal  counsel 
for  the  witness,  and  right  of  any  "third  party" 
mentioned  to  submit  a  statement  in  his  own 
behalf  and  to  cross-examine  witnesses. 

MEDINA  WOULD  BAR 
MIKES,  TV  CAMERAS 

"SEEK  the  truth  and  it  shall  make  ye  free" — 
but  don't  seek  it  in  the  presence  of  radio  micro- 
phones and  television  cameras.  That  advice 
was  paraphrased  last  Monday  evening  by  Judge 
Harold  R.  Medina,  U.  S.  Court  of  Appeals,  New 
York,  before  over  300  delegates  to  the  Ameri- 
can Bar  Assn.  He  spoke  without  prepared  text 
at  a  dinner  of  the  judicial  administration  sec- 
tion of  the  association,  addressing  chief  justices 
of  all  the  states  and  Chief  Justice  Earl  Warren 
of  the  U.  S.  Supreme  Court. 

It  seemed  to  be  just  what  some  5,000  ABA 
delegates  wanted  to  hear  in  view  of  their  later 
discussion  on  "Court  Room  Publicity  and 
Amendments  to  Canon  35"  and  the  contro- 
versial code  of  procedure  for  Congressional  in- 
vestigative committees  (see  separate  stories). 

"Whenever  you  seek  to  ascertain  the  truth, 
eliminate  radio  and  television  and  those  things 
that  make  truth  impossible,"  advised  Judge 
Medina,  who  gained  fame  presiding  at  the 
1949  trial  of  11  top  Communists  who  were 
convicted  of  a  conspiracy  to  overthrow  the 
U.  S.  government.  He  made  it  plain  that  he 
meant  tv  particularly. 

Citing  the  recent  Army-McCarthy  hearings, 
the  New  York  jurist  claimed  that  "everybody 
put  on  an  act"  and  that  when  a  tv  camera  is 
present,  "the  whole  thing  gets  so  confused 
that  .  .  .  you  cannot  find  it  [the  truth]."  He 
also  accused  lawyers,  prosecutors  and  witnesses 
of  indulging  in  "personal  propaganda"  when 
hearings  are  telecast.  But,  he  added,  as  far 
as  putting  on  an  act  is  concerned,  "I  suppose 
I  would  do  the  same.  You  can't  help  it  when 
you're  before  a  television  camera."  He  re- 
called that  such  was  the  case  in  the  early  days 
of  radio  when  broadcasts  were  aired  from  court 
rooms. 

Judge  Medina  also  felt  that  flesh-and-blood 
reporters,  by  contrast,  do  "not  interfere  with 
finding  the  truth."  Of  them,  he  said  that  "their 
comings  and  goings  are  orderly."  He  said  he 
spoke  from  experience  with  communications 
media. 

Ad  Club  Slates  Speakers 

ROBERT  W.  SARNOFF,  executive  vice  presi- 
dent of  NBC;  John  Karol,  sales  vice  president, 
CBS  Radio;  John  Caples,  vice  president,  BBDO; 
Louis  N.  Brockway,  executive  vice  president, 
Young  &  Rubicam;  Walter  Weir,  vice  presi- 
dent, Donahue  &  Coe;  Alden  James,  vice  presi- 
dent, P.  Lorillard  Co.,  and  John  Lynch,  art 
director,  BBDO,  are  among  speakers  during 
the  31st  Annual  Advertising  and  Selling  Course 
of  Advertising  Club  of  New  York,  Oct.  4,  1954, 
to  Feb.  24,  1955. 

Sprague  to  Awards  Unit 

ROBERT  C.  SPRAGUE,  of  Sprague  Electric 
Co.,  past  chairman  of  the  board  of  Radio- 
Electronics-Tv  Mfrs.  Assn.,  has  been  named 
chairman  of  the  1955  RETMA  Awards  Com- 
mittee. The  committee  nominates  a  RETMA 
Medal  of  Honor  winner  each  year,  with  the 
award  presented  during  the  association's  June 
convention.  Mr.  Sprague  was  1954 "  award 
winner. 


RADIO  and  television  broadcasting  can  report 
court  proceedings  "without  impairing,  in  any 
way,  the  essential  dignity  and  decorum  of  the 
courtroom"  and  both  media  have  already  done 
so  "convincingly,"  Judge  Justin  Miller  told  the 
American  Bar  Assn.  last  week. 

The  former  NARTB  board  chairman  spoke 
on  a  panel  discussing  "Court  Room  Publicity 
and  Amendments  to  Canon  35"  at  a  session 
of  ABA's  Judicial  Administration  Section  Mon- 
day. 

ABA's  Canon  35,  which  drew  heavy  fire  from 
communications  representatives,  reads  as  fol- 
lows: 

"Proceedings  in  court  should  be  conducted 
with  fitting  dignity  and  decorum.  The  taking 
of  photographs  in  the  court  room,  during  ses- 
sions of  the  court  or  recesses  between  sessions, 
and  the  broadcasting  or  televising  of  court  pro- 
ceedings are  calculated  to  detract  from  the 
essential  dignity  of  the  proceedings,  distract  the 
witness  in  giving  his  testimony,  degrade  the 
court,  and  create  misconceptions  with  respect 
thereto  in  the  mind  of  the  public  and  should 
not  be  permitted." 

Judge  Miller  joined  forces  with  Alexander  F. 
(Casey)  Jones,  executive  editor  of  the  Syra- 
cuse (N.  Y.)  Herald-Journal,  in  presenting  the 
radio-press  position  on  the  controversial  canon. 
ABA's  house  of  delegates  also  acted  on  a  com- 
mittee resolution  that  Congress  adopt  a  uniform 
code  for  its  probes  barring  radio-tv  coverage 


BAB  Selects  Three  Panels 
For  Radio  Salesman  Contest 

THREE  boards  of  judges  were  named  Thurs- 
day by  BAB  to  pick  the  top  radio  salesman  in 
the  country  each  month  as  part  of  the  bureau's 
"best  radio  salesman  of  the  month"  contest. 
The  judges,  made  up  of  seven-man  advertiser, 
advertising  agency  and  trade  press  panels,  also 
will  select  the  second  and  third  place  winners. 
Each  board  will  serve  on  an  alternating  basis. 

Deadline  Sept.  10 

Deadline  for  the  first  monthly  competition  is 
Sept.  10.  Nominations  must  be  based  on  time 
sales  made  in  August.  All  radio  salesmen  at 
BAB's  more  than  850  member  radio  stations 
are  eligible,  selections  being  made  on  (1)  imagi- 
nation used  in  making  the  sale,  (2)  obstacles 
overcome  in  completing  it  and  (3)  time  volume 
involved.  Any  number  of  nominations  can  be 
made  by  the  station  or  sales  manager,  according 
to  BAB.  They  should  be  sent  to  BAB,  270  Park 


Dekker  Prods  the  Press 

NEWSPAPER  management  last  week 
was  urged  by  William  C.  Dekker,  vice 
president  and  director  of  media  for  Mc- 
Cann-Erickson  Inc.,  New  York,  to  be 
"more  aggressive  to  keep  pace  in  the 
television  era."  In  a  speech  scheduled 
for  delivery  Saturday  before  the  annual 
meeting  of  the  Texas  Daily  Newspaper 
Assn.  in  Galveston,  Mr.  Dekker  pointed 
out  that  although  newspaper  circulation 
and  income  are  at  an  all-time  high,  na- 
tional advertising  in  all  five  major  media 
has  increased  56%  since  1949  while  the 
gain  by  newspapers  has  been  only  33.3%. 


(see  separate  story  page  38). 

To  support  his  position  that  radio-tv  can  be 
utilized  to  report  court  proceedings  without 
interference,  Judge  Miller  noted  that  WKY-TV 
Oklahoma  City  recently  televised  a  criminal 
trial  with  local  judge  A.  P.  Van  Meter's  bless- 
ing. Judge  Van  Meter  later  praised  the  station 
and  P.  A.  Sugg,  its  manager,  saying  that  his 
experience  "demonstrated  that  under  proper 
restrictive  measures  the  court  proceedings  are 
not  interfered  with  and  that  on  the  other  hand, 
the  public  is  given  a  much  truer  portrayal  of 
these  proceedings  than  can  be  obtained  in  any 
other  manner." 

Mr.  Jones  asserted  that  lawyers,  of  any 
group,  are  the  least  qualified  to  determine  what 
the  public  should  know  or  to  presume  public 
opinion.  He  advocated  televised  sessions  of 
the  U.  S.  Supreme  Court  to  inform  the  public 
about  their  government. 

Louis  Waldman,  president  of  the  Brooklyn 
Bar  Assn.,  defended  Canon  35,  claiming  that 
radio-tv-press  have  no  "constitutional  right  to 
intrude  themselves  into  the  solemn  proceedings 
in  a  court  room." 

Mr.  Waldman  was  backed  up  by  George  H. 
Boldt,  federal  district  judge,  Tacoma,  Wash., 
who  held  that  broadcasting  and  telecasting  in- 
volve confusion  and  divide  the  attention  of 
witnesses,  thus  setting  up  a  psychological  bar- 
rier. Newspapers  put  stories  of  trials  in  better 
perspective,  he  claimed. 


Ave.,  New  York  17. 

Winners  will  be  presented  with  silver  trophies, 
runners-up  with  bronze  lapel  pins. 

Judges  named  were: 

Advertisers:  George  J.  Abrams,  vice  presi- 
dent. Block  Drug  Co.,  and  Stanley  H.  Pulver, 
media  manager,  radio  and  tv,  Lever  Brothers. 
Advertising  Agencies:  Arthur  J.  Kemp,  vice 
president,  McCann-Erickson,  and  Frank  Silver- 
nail,  vice  president,  BBDO.  Trade  Press:  Frank 
Burke,  Radio  Daily;  Rufus  Crater,  B»T,  and 
Norman  R.  Glenn,  Sponsor,  all  of  New  York. 

Beer  Radio-Tv  Advertising 
Near  High  in  West — Rosston 

WITH  influx  of  at  least  six  major  midwest 
and  eastern  beers  in  the  western  market,  beer 
advertising,  including  radio-tv,  is  reaching  an 
"all-time  peak,"  John  W.  Rosston,  assistant 
sales  office  manager,  Lucky  Lager  Brewing  Co., 
San  Francisco,  told  members  of  that  city's 
Junior  Advertising  Club  at  its  August  meeting. 

Approximately  half  of  the  nation's  beer  is 
produced  by  the  top  15  of  the  nation's  333 
brewers,  Mr.  Rosston  pointed  out. 

Baudino  Heads  Copyright  Unit 

JOSEPH  E.  BAUDINO,  vice  president  and  gen- 
eral manager  of  Westinghouse  Broadcasting 
Co.,  has  been  named  chairman  of  the  NARTB 
Copyright  Committee,  first  of  the  new  commit- 
tees appointed  by  President  Harold  E.  Fellows. 
Other  members  of  the  committee  are  J.  J. 
Bernard,   WGR-TV   Buffalo;   Edward  Breen, 
KVFD  Fort  Dodge,  Iowa;  F.  E.  Fitzsimonds, 
KFYR  Bismarck,  N.  D.;  Donald  G.  Graham. 
KOMO  Seattle;  Martin  L.  Leich,  WGBF  Evans 
ville,  Ind.;  Joseph  A.  McDonald,  NBC;  C  . 
Wallace  Martin.  WMSC  Columbia,  S.  C;  A.  J 
Mosby,  KGVO  Missoula,  Mont.,  and  Karl  0 
Wyler,  KTSM  El  Paso,  Texas. 


Page  40    •    August  23,  1954 


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August  23,  1954    •    Page  41 


GOVERNMENT 


BROADCASTERS  REBUKED  ON  BEER-WINE; 
MUST  REPORT  IN  JAN.  ON  REMEDIES 

Statement  issued  by  House  Commerce  Committee  is  in  lieu  of  report- 
ing out  controversial  Bryson  Bill.  Several  committee  members  said 
to  be  in  disagreement  on  an  earlier  proposed  statement. 

RADIO  and  television  broadcasters,  left  groggy 
from  the  strong  medicine  dished  out  this  year 
by  proponents  of  the  Bryson  bill  on  liquor 
advertising,  last  week  were  told  the  industry's 
efforts  at  self-regulation  "in  this  highly  sensitive 
field"  have  been  less  than  satisfactory. 

The  House  Commerce  Committee  issued  a 
report  suggesting  that  broadcasters  and  beer 
and  wine  advertisers  consider  eliminating  or 
curtailing  radio-tv  liquor  commercials  and  re- 
questing that  the  broadcast  industry  report  by 
next  Jan.  1  what  it  is  doing  to  "cope  with  this 
problem." 

The  House  Committee  released  the  state- 
ment in  lieu  of  reporting  out  the  controversial 
Bryson  bill  (HR  1227),  thus  letting  die  on  the 
shelf  the  measure  to  ban  liquor  advertising  on 
radio-tv,  in  newspapers  and  other  media.  This 
alternative  had  been  expected  for  some  time 
[At  Deadline,  Aug.  16;  B»T.  Aug.  9]. 

The  statement  was  submitted  by  Rep.  Charles 
A.  Wolverton  (R-N.  J.),  chairman,  and  cited 
the  committee's  hearings  last  May  on  the 
measure  [B*T,  May  31,  24].  Similar  hearings 
were  held  by  a  Senate  Commerce  subcommittee 
on  the  companion  Langer  bill  (S  3294  in  June 
[B«T,  June  28]. 

The  House  group  had  been  besieged  with 
more  than  450  petitions  urging  passage  of  the 
Bryson  bill. 

The  statement  last  week  carried  no  mention 
of  the  report  made  in  December  1952  by  a 
House  Commerce  subcommittee  headed  by 
Rep.  Oren  Harris  (D-Ark.)  [B*T,  Dec.  22, 
1952].  Rep.  Wolverton's  committee  reportedly 
had  been  considering  issuing  a  statement  scold- 


REP.  WOLVERTON 


REP.  HARRIS 


ing  broadcasters  for  failing  to  heed  the  Harris 
group's  request  that  broadcasters  take  "correc- 
tive action"  to  curtail  liquor  advertising  and 
crime  and  horror  programming  [BeT,  Aug.  9]. 

Committee  members  were  said  to  have  dis- 
agreed on  a  statement  reportedly  drawn  up  by 
the  staff  the  previous  week. 

Last  week's  statement  by  the  House  Com- 
merce Committee  follows: 

Report  on  H.R.  1227  (Bryson  Bill) 

The  Committee  on  Interstate  and  Foreign 
Commerce,  to  whom  was  referred  the  Bryson 
bill  (H.R.  1227)  to  prohibit  the  transportation 
in  interstate  commerce  of  advertisements  of 
alcoholic  beverages  by  mail,  newspaper,  peri- 
odical, newsreel,  photographic  film,  or  record 
for  mechanical  reproduction,  and  the  broad- 
casting of  such  advertisements  by  radio  and 
television,  having  considered  same,  submits 
the  following  report. 

Extensive  hearings  were  held  on  the  bill  by 
the  entire  Committee  on  May  19,  20,  21,  and 
24,  1954.  The  record  of  the  hearings  covers 
almost  500  printed  pages.  Over  50  witnesses 
appeared  in  person  and  were  heard.  An  even 


greater  number  submitted  statements  for  the 
record.  Included  among  the  representatives 
were  various  civic  and  religious  groups,  pub- 
lishers, representatives  of  labor  unions,  dis- 
tillers, trade  associations,  the  press,  radio  and 
television  broadcasters,  and  Members  of  Con- 
gress. In  addition,  numerous  letters,  telegrams, 
and  petitions  were  received  from  all  parts  of 
the  United  States. 

The  bill  before  the  Committee  and  the  hear- 
ings held  thereon  raise  many  difficult  issues, 
particularly  those  of  a  constitutional  character 
resulting  from  the  adoption  of  the  21st  Amend- 
ment. These  issues  require  further  considera- 
tion and  more  detailed  information.  The  ques- 
tions in  the  main  are  as  follows: 

1.  To  what  extent,  if  any,  from  a  Constitu- 
tional standpoint  is  the  21st  Amendment  ap- 
plicable ? 

(a)  Does  it  preclude  Congress  from  adopt- 
ing legislation  designed  either  to  prevent, 
regulate,  or  control  advertising  of  alcoholic 
beverages  ? 

(b)  Does  Congress  have  the  power  to  adopt 
legislation  that  would  apply  to  the  advertis- 
ing of  intoxicating  liquors  in  States,  terri- 
tories or  possessions  where  the  delivery  or 
use  of  intoxicating  liquors  is  prohibited  by 
law? 

2.  Is  there  any  Constitutional  prohibition 
against  such  proposed  legislation  because  of 
curtailments  of  free  speech  ? 

(a)  as  to  radio  and  television? 
(bl  as  to  newspapers,  periodicals,  etc.? 

(c)  as  to  use  of  the  mails? 

3.  Does  the  second  section  of  the  21st  Amend- 
ment give  a  State  the  right  to  pass  legislation 
on  this  subject  with  reference  to — 

(a)  radio  and  television  operating  within 
the  State,  or,  broadcasts  from  stations  oper- 
ating without  the  State? 

(b)  newspapers  and  periodicals  published 
and  circulated  within  the  State,  or,  circu- 
lated in  the  State  although  published  outside 
the  State? 

4.  If  the  Second  Section  of  the  21st  Amend- 
ment gives  protective  rights  to  a  State,  how 
would  such  rights  be  made  effective  with  re- 
spect to  broadcasts  originating  in  another 
State  ? 

5.  Would  Congress  have  the  power  to  prohibit 
the  movement  in  interstate  commerce,  by  mail 
or  otherwise,  of  advertisements  of  alcoholic 
beverages  that  originate  outside  the  boundaries 
of  the  United  States? 

6.  Does  the  Federal  Communications  Com- 
mission have  jurisdiction  under  present  law 
that  would  enable  it  to  carry  out  provisions 
contained  in  the  proposed  legislation  without 
additional  Congressional  action? 

7.  Does  existing  law  enable  the  Federal  Trade 
Commission  to  proceed  against  advertisements 
of  alcoholic  beverages  when  such  advertise- 
ments are  deemed  misleading  or  deceptive  with 
respect  to  the  effect  of  alcohol  beverages  on 
health  and  morals? 

In  view  of  the  many  complaints  received  by 
this  Committee  with  regard  to  improper  or  ex- 
cessive advertising  of  some  alcoholic  beverages 
on  radio  and  television,  the  Committee  is  seek- 
ing information  from  the  FCC,  the  beer,  wine,- 
a"d  broadcasting  industries  and  their  respec- 
tive trade  associations  with  regard  to  (a)  ex- 
tent of  this  advertising  in  dollar  volume  in 
relation  to  other  advertising,  (b)  the  number, 
character,  and  length  of  programs  sponsored 
by  wine  and  beer  manufacturers,  and  (c)  the 
broadcast  time  consumed  in  the  course  of  such 
programs  and  by  spot  announcements  of  beer 
and  wine  products. 

In  this  connection,  the  Committee  takes  cog- 
nizance of  the  fact  that  the  distilling  industry 
has  adopted  a  policy  of  refraining  from  adver- 
tising its  products  over  radio  and  television. 
This  fact  creates  the  thought  that  considera- 
tion could  profitably  be  given  by  the  beer  and 
wine  industries  to  the  possibility  of  eliminat- 
ing or  curtailing  their  advertising  over  radio 
and  television. 

The  Committee  furthermore  takes  cogni- 
zance of  the  fact  that  the  television  code  specif- 
ically prohibits  the  advertising  of  hard  liquors 
on  television  while  the  code  does  permit  the 
advertising  of  beer  and  wine  without  any  re- 
strictions. The  Committee,  therefore,  raises 
the  question  whether  radio  and  television 
broadcasters    should    not   also    adopt  specific 


policies  with  regard  to  the  advertising  of  beei 
and  wine  products  with  a  view  to  eliminatim 
or  curtailing  such  advertising.  The  advertisinj 
of  alcoholic  beverages  on  television  is  not  ii 
good  taste  if  such  advertisement  includes  ; 
scene  of  a  family  or  any  person  drinking 
serving,  or  preparing  drinks,  or  contains  an; 
representation  primarily  appealing  to  children 

The  Committee  feels 'that  the  efforts  of  th. 
broadcasting  industry  and  particularly  the  telf 
vision  industry  at  self-regulation  in  this  high!; 
sensitive  field  of  advertising  and  programming 
have  not  been  as  successful  as  the  Committe 
might  justifiably  have  expected.  The  Com 
mittee  feels  that  it  is  incumbent  upon  th 
radio  and  television  industries,  in  their  ow; 
enlightened  interest,  to  give  serious  considers 
tion  to  the  widespread  complaints  with  refer 
ence  to  the  advertising  of  alcoholic  beverage 
over  their  media  and  to  take  immediate  step 
to  meet  these  complaints. 

The  Committee,  therefore,  feels  justified  i 
requesting  that  the  radio  and   television  in 
dustries  submit  to  this  Committee  by  Januar 
1,  1955,  a  report  as  to  the  steps  already  takei 
and  proposed  to  be  taken,  to  cope  with  thiy 
problem.  We  expect  the  wholehearted  coolers' 
tion  of  all  concerned  in  arriving  at  a  sat' 
factory  solution  to  these  vital  issues. 


CENSUS  OF  U.  S. 
BUSINESS  READIED 

Census  Bureau  will  send  ques- 
tionnaires out  the  first  three 
months  of  1955.  Radio-tv  sta- 
tions and  networks  are  not 
included. 

SOME  3.5   million  establishments   would  1 
surveyed  by  the  U.  S.  Census  Bureau  in 
business  census  for  which  $8.43  million  w; 
approved  by  the  Senate  and  House  last  wee 

The  funds  were  included  in  the  supplement 
appropriations  bill  (HR  9936)  for  fiscal  195 
which  went  to  the  White  House  after  Senat 
House  conferees  and  their  respective  chambe 
agreed  to  restore  the  business  census  fun< 
slashed  from  the  bill  earlier  by  the  Hous 
The  Senate  had  amended  the  bill  to  resto 
the  funds  after  the  House  cuts. 

The  bill,  expected  to  be  signed  by  the  Pre 
dent,  represents  a  delayed  triumph  for  t 
radio-tv  industry,  which  was  among  tho 
loudly  protesting  the  brush-off  given  the  bu 
ness  study  last  year.  At  that  time  a  $9.4  m 
lion  appropriation  for  the  regular  busint 
census,  which  is  required  every  five  years  und 
Public  Law  671  signed  in  June  1948,  fail 
approval  in  the  House. 

Funds  for  the  1955  census  (of  calendar  19 
business  figures)  will  be  spent  on  surveyi 
business,  manufacturers  and  mining.  T 
census  will  implement  Public  Law  411  (F 
8487)  signed  in  June  1954. 

Difference  in  the  original  $9.4  million  figi 
and  the  $8.43  million  current  one  arises  largt 
from  the  decision  to  postpone  an  original 
planned  census  of  the  transportation  indus 
so  the  Census  Bureau  first  can  make  a  stu 
of  how  to  survey  that  field. 

According  to  a  Census  Bureau  spokesm: 
questionnaires  will  go  out  during  the  first  thi 
months  of  1955  to  retailers,  wholesalers,  se 
ice  trades,  manufacturers  and  the  mining, 
troleum  and  quarrying  industries.  These 
elude  some  1.8  million  retail  stores,  250,f 
wholesale,  750,000  service  and  270,000  mai 
facturing  establishments  and  35,000  min 
concerns. 

Preliminary  results  will  be  published  wit.1 
six  to  eight  months  after  mailing  of  the  qn 
tionnaires  is  completed,  the  Census  Bun 
said.  The  results  will  furnish  such  informat 
as  the  kinds  of  businesses,  sales,  employm 
and  payroll  figures,  and  the  "value  added 
manufacturer"  (difference  between  f.o.b.  pi 


Page  42 


August  23,  1954 


Broadcasting 


Telecasti 


Our  Afternoon 

Star  Salesman 

BILL  RILEY 


and  he's  another 
reason  why 

KRNT-CBS 

DES  MOINES 

Is  Your  Basic  Buy 
In  Iowa! 


Hooper  Score:  KRNT-61  Firsts  out  of  67  Periods 


Our  Man  Riley  •  •  • 

•  Ears  perk  up  .  .  .  our  switchboard  lights  up  .  .  . 
when  Bill  Riley  hits  the  air  every  afternoon.  Yes  — 
Something  wonderful  happens  when  he's  running  the 
show,  because  Bill  makes  things  happen. 

Popular  records  —  wisely  selected  —  are  the  back- 
bone of  the  show,  to  be  sure,  but  Bill  Riley  loads  his 
hour-and-a-half  with  the  extras  that  set  it  apart,  make 
it  sing,  give  it  the  sizzle  that  captures  listeners  and 
cops  sales,  that  make  it  the  only  show  of  its  kind  in 
this  healthy  market. 

For  years  KRNT's  Bill  has  been  one  of  Iowa's  favorite 
Personalities,  but  only  recently  he  became  KRNT's 
great  afternoon  super-salesman.  Bill  has  many,  many 
sales  successes  behind  him.  He's  adding  to  that  out- 
standing record  every  day.  He'll  move  merchandise 
for  you,  too  .  .  .  he's  got  the  big,  responsive  audience 
to  do  it. 

Don't  waste  time,  time-shopping.  Ycu  can  buy  KRNT 
with  complete  confidence.  Your  Katz  man  has  the 
whole  scoop  on  the  fabulous  Bill  Riley  story.  Give 
him  a  call. 


THE  STATION 
WITH  THE  FABULOUS  PERSONALITIES  AND 
THE  ASTRONOMICAL  HOOPERS! 


REPRESENTED  BY 

THE  KATZ  AGENCY 


Broadcasting    •  Telecasting 


August  23,  1954    •    Page  43 


RETMA  ADVISES  USE  OF  SATELLITES 


of  a  product  and  the  cost  of  raw  materials  and 
supplies). 

Totals  will  be  broken  down  into  state,  city 
and  county  figures. 

The  census  is  expected  to  bring  up  to  date 
information  on  growth,  sales  and  expanded 
output  of  the  U.  S.  business  economy.  The 
last  census  of  business  was  made  in  1948, 
manufacturers  in  1947  and  mining  in  1949. 

The  Census  Bureau  said  the  study  will  cover 
the  manufacture  and  sale  of  electronic  equip- 
ment, but  will  not  include  radio-tv  stations 
and  networks,  since  this  would  duplicate  work 
already  being  done  by  the  FCC. 

The  next  census  is  planned  four  years  later 
(in  1959)  instead  of  the  usual  five  years,  since 
Public  Law  671  provides  that  the  census  be 
made  once  each  five  years  during  the  years 
ending  in  "4"  and  "9,"  for  the  respective  pre- 
ceding calendar  years.  The  census  was  thrown 
off  the  track  by  the  House  action  last  year. 

Publication  of  final  figures  probably  will 
take  two  years,  according  to  a  Census  Bureau 
spokesman,  who  explained  that  the  delay  is 
caused  by  businesses  who  are  slow  to  return 
the  completed  questionnaires. 

This  delay  was  the  target  of  criticism  in  the 
House  during  debate  on  the  supplemental  ap- 
propriations bill  [B»T,  July  26]. 

Unexpended  funds  will  be  carried  over  until 
the  census  is  completed  by  1956,  but  the  Cen- 
sus Bureau  said  an  additional  sum,  "much 
smaller  than  the  $8.43  million  figure,"  will  be 
needed  to  carry  the  study  through  to  com- 
pletion. 

Technical  Advisor  Sought 
To  Direct  Lebanese  Radio 

THE  INTERNATIONAL  Telecommunication 
Union  has  advised  the  Department  of  State  of 
a  United  Nations  technical  assistance  project 
requiring  an  expert  on  technical  equipment 
for  broadcasting  studios  to  work  for  the 
Lebanese  government.  The  job  is  expected  to 
begin  about  the  end  of  September  and  last 
for  approximately  three  months. 

Duties  of  the  person  selected  will  be  to  help 
the  Lebanese  government  set  up  modern  broad- 
casting studios,  decide  on  sites,  plan  studios  and 
equipment.  Television  also  will  be  a  considera- 
tion in  the  planning. 

A  tax-free  pay  scale  for  experts  in  all  fields 
has  been  drawn  up  ranging  from  $700  to  $1000 
per  month  for  experts  of  established  interna- 
tional reputation  and  authority.  The  scale  is 
flexible  and  may  vary  in  cases  of  highly  special- 
ized work.  Certain  subsistence  and  travel  allow- 
ances also  are  paid. 

Any  American  citizen  who  feels  he  can  qual- 
ify should  send  his  name  and  a  brief  summary 
of  his  professional  background  to  Mr.  Francis 
Colt  de  Wolf,  Chief,  Telecommunications  Policy 
Staff,  Department  of  State,  Washington,  D.  C, 
before  September  1. 

Radio-Tv  Billls  Fail  in  Senate 

THREE  measures  affecting  the  broadcast  in- 
dustry were  passed  over  by  the  Senate  last  week 
on  a  call  of  the  calendar,  virtually  assuring 
their  demise:  They  were: 

Sen.  John  W.  Bricker's  bill  (S  3542)  on  broad- 
casts of  gambling  information  and  Sen.  Edwin 
C.  Johnson's  measure  (S  1396),  introduced 
last  year,  to  restore  baseball's  Rule  1  (d)  on 
coverage  of  games. 

The  third  bill  (S  521)  skipped  over  by  the 
Senators  would  require  agents  of  foreign  cow- 
ers to  identify  themselves  and  their  principals 
in  broadcasts  and  published  articles  [B*T,  Aug. 
9].  All  had  been  passed  over  the  week  before. 


In  recommendation  to  FCC,  the 
association  says  Commission 
rules  should  be  changed  to 
allow  use  of  'satellite'  and 
'special  services'  tv  stations. 

FCC  should  revise  its  rules  to  permit  use  of 
satellite  stations  that  would  fill  weak  and  blind 
spots  in  normal  tv  service  areas,  looking  toward 
a  truly  nationwide  video  service,  the  Commis- 
sion was  told  last  week  by  Radio-Electronics- 
Tv  Mfrs.  Assn. 

Spotty  and  cramped  station  coverage  areas 
can  be  supplied  with  good  signals  at  low  cost 
by  use  of  low-power  satellite  transmitters, 
according  to  an  interim  report  filed  by  the 
RETMA  Committee  on  Satellite  &  Special 
Service  Tv  Broadcast  Stations.  Two  types  of 
stations  were  recommended  by  the  committee 
at  an  Aug.  3  meeting  [B«T,  Aug.  9],  They  are 
satellite  stations  and  special  services  tv  stations. 

Ben  Adler,  head  of  Adler  Communications 
Labs  and  chairman  of  the  RETMA  committee, 
submitted  the  report.  The  two  types  of  stations 
proposed  by  RETMA  follow: 

A  Satellite  Station  is  one  transmitting,  un- 
attended by  an  operator,  on  the  same  tv  channel 
as  the  main  or  controlling  station  upon  which 
it  depends  for  all  of  its  programs  and  identifi- 
cation material.  In  general,  these  stations 
would  be  tailored  to  a  specific  location  where 
it  is  not  economically  or  technically  feasible 
to  provide  tv  service  directly  from  the  primary 
station.  This  new  satellite  definition  replaces 
what  was  formerly  a  booster  station. 

A  Special  Services  tv  station  would  be  li- 
censed by  the  FCC  on  a  normally  allocated  tv 
channel,  but  with  certain  relaxed  rules  and  reg- 
ulations permitting  a  favorable  economic  oper- 
ation. The  committee  believes  that  this  type 
of  station,  after  a  period  of  operation  and  audi- 
ence build-up  under  relaxed  rules  and  regula- 
tions, may  take  on  its  own  individual  expression 
and  meet  the  FCC's  technical  requirements  for 
tv  broadcasting  stations.  When  this  degree  of 
independence  is  reached,  the  committee  recom- 
mends that  the  special  services  designation 
should  be  removed. 

Drops  Definition 

RETMA's  committee  has  abandoned  the 
booster  station  definition,  which  had  applied  to 
stations  picking  up  from  a  control  station  and 
rebroadcasting  with  low  power  on  the  same  fre- 
quency in  an  area  receiving  an  unsatisfactory 
signal,  in  favor  of  the  term  satellite.  The 
satellites  would  use  power  as  low  as  10  kw. 

Among  experiments  in  the  satellite  field 
[B»T,  Aug.  16,  9]  are  those  of  RCA  at  Vicks- 
burg,  Miss.;  WSM-TV  Nashville;  General  Elec- 
tric Co.;  Sylvania  Electric  Products  at  Em- 
porium, Pa.,  and  the  Adler  firm.  In  addi- 
tion, Craven,  Lohnes  &  Culver,  engineering 
consultant  firm,  has  prepared  a  lengthy  re- 
port on  power  limitations  and  operating  re- 
quirements of  satellites. 

The  Adler  firm  says  equipment  is  available 
for  improved  tv  coverage  of  isolated  communi- 
ties within  the  franchised  area  of  the  uhf  sta- 
tion operator,  permitting  service  in  shadowed 
terrain.  The  transmitter  (UST-10)  consists  of 
a  high-gain  receiving  antenna  with  line-of-sight 
in  the  direction  of  the  originating  station,  an 
amplifying  system  operating  on  the  same  fre- 
quency and  a  relatively  low-gain  retransmitting 
antenna  looking  down  into  the  shadowed  area. 

Reporting  on  its  experiments,  the  firm  says 
each  low-signal  area  offers  a  different  shadow 


fill-in  problem  and  the  satellite  must  be  tailored 
to  each  situation.  Feedback  must  be  avoided 
between  antennas  in  addition  to  selection  of  a 
suitable  pattern  for  the  retransmitting  antenna, 
it  is  explained. 

Specifications  include:  gain,  75  db  nominal; 
power  output,  10  w  nominal  into  50  ohm  load; 
sensitivity,  1  mv/m  field  for  rated  output;  band- 
width, better  than  7  mc  on  any  channel  470-950 
mc;  tubes,  2C39A  conventional  lighthouse 
type;  receiving  antenna,  16  element  stacked  co- 
linear  array,  minimum  gain  of  22  db;  retrans- 
mitting antenna,  corner  reflector,  nominal  gain 
of  1 1  db;  polarization,  horizontal;  power  re- 
quirements, 110  w  amplifier  input;  minimum 
recommended  power  service,  10  amps,  115  v 
ac,  60  cycles;  effective  radiated  power,  50  w 
minimum,  based  on  corner  reflector  antenna, 
100  feet  of  RG-17U  transmission  line,  operating 
at  800  mc;  maintenance,  routine  weekly  check 
of  voltages  and  adjustments  recommended. 

Benefits  provided  by  the  ACL  satellite,  ac- 
cording to  the  firm,  are  as  follows: 

Economical  equipment  and  installation  and 
operating  costs. 

Strong  tv  signals  are  provided  over  areas  to 
be  served  so  that  the  private  set  owner  need 
not  incur  any  extraordinary  costs  for  normal 
reception. 

The  satellite  is  owned  and  controlled  by  the 
station  operator. 

The  satellite  is  fully  compatible  with  all 
present  station  and  viewer  installations. 

It  operates  on  the  same  channel  as  the  origi- 
nating station  without  interference. 

It  may  be  set  up  for  time-clock  unattended 
operation. 

No  signal  is  radiated  unless  the  controlling 
station  is  on  the  air. 

The  ACL  package  includes  complete  field 
survey,  installation,  test  and  adjustment. 

RETMA's  satellite  studies  were  started  last 
spring  at  the  suggestion  of  FCC  Comr.  George 
E.  Sterling.  Work  of  15  manufacturers  of  tv 
transmitting  and  receiving  products,  along  with 
that  of  station  operators  and  consultants,  is 
being  collated.  The  committee  feels  its  final 
report  may  serve  "to  formulate  the  basis  of 
rule-making  proceedings  looking  toward  the 
early  commercial  operation  of  tv  stations  de- 
signed to  improve  television  coverage  within 
the  U.  S.  consistent  with  the  economics  of 
obtaining  extended  coverage  in  both  vhf  and 
uhf,  but  particularly  in  the  uhf  bands." 

No  need  for  relaxation  in  transmission  stand- 
ards will  be  required  for  either  type  of  station, 
the  Adler  committee  feels. 

Another  Adler  experimental  satellite  is  being 
built  at  Waterbury,  Conn.,  to  operate  on  ch. 
53  as  a  booster  for  WATR-TV  Waterbury. 

Saltonstall  Lauds  Bernays 
For  Informational  Plan 

EDWARD  L.  BERNAYS,  New  York  public 
relations  counsel  who  has  been  active  in  the 
cause  of  noncommercial  educational  television 
and  who  this  year  released  results  of  two  polls 
which  he  claimed  were  indications  that  most 
tv  commercials  are  disliked  by  viewers,  is  off 
on  a  new  project,  it  was  revealed  last  week. 

Sen.  Leverett  Saltonstall  (R-Mass.)  brought 
Mr.  Bernays'  newest  efforts  to  light  when  he 
extended  congratulations  on  the  Senate  floor  to 
the  National  Committee  for  an  Adequate  Over- 
seas U.  S.  Information  Program,  of  which  Mr. 
Bernays  is  chairman  and  originator. 

The  committee,  according  to  Mr.  Bernays, 
will  keep  the  public  informed  on  the  importance 


Page  44    •    August  23,  1954 


Broadcasting    •  Telecasting 


if  the  U.  S.  information  program  overseas. 

Sen.  Saltonstall's  office  said  a  letter  from 
nr.  Bernays,  soliciting  the  Massachusetts  Re- 
publican's support  and  appending  a  list  of 
tembers  of  the  committee  who  are  well  known 
h  the  advertising,  public  relations,  educational 
•nd  publishing  fields,  has  been  checked  with 
he  U.  S.  Information  Agency  and  its  aims 
|nd  purposes  approved  by  that  agency. 

In  his  July  27  letter  to  Sen.  Saltonstall,  Mr. 
Sernays  said  he  "took  the  initiative"  in  form- 
bg  the  committee  in  view  of  the  "lack  of 
nowledge  and  understanding  that  the  Ameri- 
can public  and  many  of  its  leaders  have  of  the 
mportance  and  need  for  an  adequate  overseas 
J.  S.  information  program." 

Membership  List 

A  list  of  the  persons  claimed  by  Mr.  Bernays 
is  members  of  the  National  Committee  for  an 
\dequate  Overseas  U.  S.  Information  Program, 
ncludes: 

Edward  W.  Barrett,  Edward  W.  Barrett  & 
\5soc;  S.  R.  Bernstein,  editor,  Advertising  Age; 
^eo  M.  Cherne,  executive  director.  Research  In- 
:titute  of  America:  Reginald  T.  Clough,  publisher, 
~ide  magazine;  J.  R.  Cominsky,  publisher,  Satur- 
iay  Review  of  Literature;  Nate  L.  Crabtree.  di- 
ector  of  public  relations.  General  Mills  Inc.; 
Jeorge  Gallup,  director,  American  Institute  of 
^ublic  Opinion;  Robert  L.  Johnson,  president, 
Temple  U.;  C.  B.  Larrabee,  chairman  of  the 
Doard,  Printers  Ink  Publishing  Co.;  Harold  D. 
^asswell,  professor  of  law,  Yale  U.:  Louis  M. 
^vons,  curator,  Nieman  Foundation  for  Journal- 
sm.  Harvard  U.;  Charles  S.  Moore  Jr.,  director 
jf  public  relations,  Ford  Motor  Co.;  Wallace  H. 
vloore,  chairman,  division  of  education  and  psy- 
chology, Long  Beach  (Calif.)  State  College;  Theo- 
iore  S.  Repplier,  president,  Advertising  Council 
Inc.:  O.  W.  Riegel,  director,  Lee  Memorial  Jour- 
lalism  Foundation,  Washington  &  Lee  U.;  Paul 
Z.  Smith,  president,  Crowell-Collier  Publishing 
Zo.\  Ordway  Tead,  editor,  social  and  economic 
jooks.  Harper  &  Bros.;  W.  W.  Waymack;  E.  S. 
Whitman,  director  of  public  relations.  United 
Fruit  Co.;  Edward  L.  Bernays,  chairman. 

Star  Broadcasting  Dismissal 
Postponed  Until  Sept.  24 

FCC  last  week  postponed  the  effective  date  of 
the  dismissal  of  the  application  of  Star  Broad- 
casting Co.  for  modification  and  renewal  of 
license  of  KCSJ  Pueblo,  Colo,  from  August  24 
:o  September  24,  pending  determination  of  ques- 
tions raised  in  petitions  filed  by  KCSJ. 

KCSJ's  application  for  modification  and  re- 
newal of  license,  pending  for  several  years  in 
hearing  status,  because  of  an  interference  con- 
flict with  WOW  Omaha,  had  been  denied  by  the 
FCC  last  month,  effective  August  24,  for  lack 
of  prosecution.  Such  action  is  tantamount  to 
deletion  of  the  1  kw  on  590  kc  directional 
night  outlet. 

KCSJ  has  petitioned  the  FCC  for  leave  to 
amend  its  bid  for  modification  of  its  facilities 
and  for  postponement  of  the  dismissal.  Simul- 
taneously with  the  filing  of  the  petitions,  KCSJ 
filed  an  amendment  to  its  application  in  the 
manner  directed  by  the  Commission  and 
brought  its  engineering  data  up  to  date  to  show 
a  tentative  agreement  with  WOW  resolving 
the  question  of  interference,  the  petitions 
stated. 

Rules  Bill  to  House 

'  A  SENATE-PASSED  bill  to  help  simplify  and 
make  more  uniform  the  rules  of  practice  before 
the  various  federal  agencies  was  referred  last 
week  to  the  House  Judiciary  Committee.  The 
bill  (S  17)  calls  for  a  nine-man  commission  to 
formulate  general  rules  [B«T,  Aug.  16]. 


BARNEY  ARNOLD  (I),  farm  program  di- 
rector, WHAS  Louisville,  Ky.,  has  been 
chosen  chairman  of  the  Kentucky  Agri- 
cultural Council,  which  acts  as  a  clearing 
house  for  farm  information.  Paying  tribute 
to  the  new  chairman  is  Kentucky  Lt.  Gov. 
Emerson  Beauchamp. 

Wichita  Tv  Favored 
For  Ch.  3  Grant 

INITIAL  DECISION  favoring  the  grant  of  ch. 
3  at  Wichita,  Kan.,  to  Wichita  Tv  Corp.,  com- 
prising non-broadcast,  local  citizens,  was  issued 
by  FCC  Hearing  Examiner  Hugh  B.  Hutchison 
last  week,  two  months  shy  of  two  years  after 
the  hearings  for  that  channel  began  in  October 
1952. 

Same  decision  recommended  that  the  appli- 
cations of  KFH  and  KANS,  both  Wichita,  be 
denied. 

New  group  should  be  chosen  over  KFH- 
Wichita  Eagle,  Mr.  Hutchison  said  in  a  volu- 
minous 129-page  decision  which  also  contained 
34  pages  of  appendices,  for  the  following 
reasons : 

( 1 )  Greater  local  ownership  and  integration 
of  ownership  and  management;  (2)  greater 
local  roots  in  the  community  and  civic  activ- 
ities; ( 3 )  engagement  of  a  large  number  of  tv- 
experienced  personnel;  (4)  more  definite  and 
better  program  planning;  (5)  better  and  "more 
realistic"  studio  planning;  (6)  more  and  better 
public  service  programs;  (7)  diversification  of 
media  of  mass  communication. 

The  examiner  disqualified  KANS,  owned 
primarily  by  O.  L.  Taylor  (former  station  rep- 
resentative), on  financial  grounds. 

Wichita  Tv  Corp.  will  be  owned  by  126 
stockholders  when  it  issues  798,460  shares  of 
stock.  Chief  among  them  are  George  M. 
Brown,  ice  and  cold  storage  owner,  23%;  his 
mother,  Mrs.  Helen  B.  Brown,  13.7%,  and 
William  J.  Moyer,  who  came  to  Wichita  as  a 
Navy  officer  during  World  War  II,  2.3%.  Mr. 
Moyer  is  considered  responsible  for  promoting 
the  Wichita  Tv  Corp.  group. 

Charge  by  KFH  that  the  Wichita  Tv  Corp. 
financial  organization  violated  federal  and  state 
regulations  was  found  not  proven  by  the  ex- 
aminer. 

In  answering  the  KFH  contention  that  its 
background  in  broadcasting  must  be  given 
serious  consideration  as  against  the  non-broad- 
cast experience  of  Wichita  Tv  Corp.,  the  exam- 
iner answered  in  this  way: 

It  is  true  that  where  all  of  the  competing  ap- 
plicants in  a  contested  proceeding  have  been 


engaged  in  broadcast  operations  their  records  of 
actual  performance  are  logically  the  best  and 
most  realistic  criteria  which  can  be  used  to  weigh 
the  degree  of  reliance  which  can  be  placed  upon 
their  proposals  for  future  operations  and  such 
factors  as  local  residence,  participation  in  com- 
munity affairs  and  integration  would  have  little 
or  no  comparative  significance.    However,  when 
one  of  such  competitors  is  a  newcomer  in  the 
field  of  broadcasting  and  can  therefore  offer  no 
record  of  performance  to  support  the  reliability 
of  its  proposals,  it  must,  as  stated  by  KFH,  rely 
in  large  part  upon  the  background  and  activities 
of  its  principals  for  this  purpose  which  would 
necessarily   include   such   important   factors  as 
local  residence,  roots  in  the  community,  famili- 
arity with  local  conditions,  civic  activities  and 
participation   in   community  affairs.  Moreover, 
where  such  a  newcomer,  as  in  the  instant  pro- 
ceeding, has  established  no  record  of  service  in 
the  broadcast  field  it  becomes  especially  impor- 
tant to  determine  the  extent  to  which  its  owners 
and  principals  would  personally  participate  in 
the  management  and  operation  of  its  proposed 
station  in  order  that  this  Commision  may  be 
provided  with  some  yardstick  by  which  it  may 
evaluate  the   degree  of  personal  responsibility 
which  they  are  willing  to  assume  for  the  pro- 
nosed  service  and,  based  thereon,  the  quality,  re- 
liability and  efficiency  of  such  proposal  in  the 
light  of  their  character,  background  and  experi- 
ence. In  fact  if  local  residence,  participation  in 
community  affairs,  and  integration  of  ownership 
with  management  were  eliminated  as  areas  of 
comparison  in  competitive  proceedings  between  a 
new  applicant  for  broadcast  facilities  and  the 
licensee  of  an  existing  broadcasting  service  it  is 
difficult  to  see  how  the  former  would  ever  be 
able,  as  a  practical  matter,  to  establish  or  claim 
any  substantial  grounds  for  preference  over  the 
competing  applicant.   Indeed,  if  the  proposition 
urged  by  KFH  were  to  be  accented  and  rigidly 
applied  in  proceedings  such  as  the  one  involved 
herein  it  would  almost  inevitably  result  in  de- 
priving new  applicants  for  broadcast  facilities  of 
fair    and    equitable    comparative  consideration 
with  other  competing  applicants  who  could  al- 
ways claim  the  advantage  of  prior  broadcast 
service  and  experience,  even  in  instances  where 
such  newcomer  might  in  fact  possess  greatly 
superior  qualifications  to  those  of  its  competitor 
who  may  have  actually  rendered  a  broadcast 
service  of  only  mediocre  quality.   An  additional 
and  highly  important  reason  why  the  acceptance 
and  application  of  the  formula  advanced  by  KFH 
would  be  unsound  and  contrary  to  the  public 
interest  is  that  it  would  place  new  applicants  for 
broadcast  facilities  who  may  become  involved  in 
contest  with  licensees  of  existing  stations  at  such 
a  great  competitive  disadvantage  that  it  would 
discourage  newcomers  from  attempting  to  seek 
such  facilities  and  thus  defeat  the  effectiveness 
and  indeed  the  very  purpose  of  our  long  estab- 
lished policy,  discussed  more  fully  below,  of  en- 
couraging competition  in  the  fields  of  radio  and 
television  broadcasting  through  diversification  of 
the  media  of  mass  communications.  Although 
we  did  state  in  a  recent  decision  (In  Re  WJR,  The 
Goodwill  Station  Inc.  (Docket  No.  10268)  et  al, 
9  RR  P.  227)  that  when  the  record  of  an  appli- 
cant's past  performance  in  the  operation  of  a 
broadcast  station  is  available,  such  factors  as 
local  residence,  participation  in  local  community 
affairs  and  integration  of  ownership  with  man- 
agement become  less  critical  than  in  proceedings 
where  no  such  record  is  shown,  we  did  not  mean 
to  imply  by  this  pronouncement  that  these  fac- 
tors are  not  entitled  to  great  weight  as  a  basis  for 
comparison  in  proceedings  in  which  a  highly 
qualified   newcomer   in   the  field   of  television 
broadcasting  is  in  competition  with  the  licensees 
of    existing    standard    broadcast    services,  and 
where  the  proposals  of  such  new  applicant  appear 
to  be  superior  in  character  and  offer  greater 
promise  of  effectuation  than  those  of  its  com- 
petitors. 

FCC  Approves  Transfer 
Of  WJBF  to  Media  Inc. 

SALE  of  WJBF  Augusta,  Ga.,  for  $125,000  by 
J.  B.  Fuqua  to  a  new  company,  Media  Inc., 
headed  by  V.  E.  Fountain,  North  Carolina 
broadcaster  and  attorney,  was  among  a  number 
of  transfers  receiving  FCC  approval  last  week. 

Mr.  Fountain  is  president  of  WCPS  Tarboro 
and  part  owner  of  WOXF  Oxford,  both  in 
North  Carolina.  The  purchaser,  Media  Inc., 
in  addition  to  Mr.  Fountain,  consists  of  J.  T. 
Snowden  Jr.,  manager  of  WCPS,  Frank 
Meadows,  Rocky  Mount  accountant,  and 
Vinson  Bridges  and  Marvin  Horton,  Tarboro 
attorneys  [B»T,  July  19]. 

Other  transfers  receiving  FCC  approval  were: 
KZIP  Amarillo,  Tex.;  WPTX  Lexington  Park, 
Md.;  WELS  Kinston,  N.  C;  WINZ  Miami- 
Hollywood,  Fla.;  WNMP  Evanston,  111.;  KFWR 
Grangeville,  Idaho;  KDMO  Carthage,  KRMO 
Monett,  both  Mo.,  and  KDMO  Ft.  Scott,  Kan. 
(For  details  see  For  The  Record). 


Broadcasting    •  Telecasting 


August  23,  1954    •    Page  45 


TOWERS  MUST  BE  VISIBLE,  GROUP  URGES 


Record  of  Good  Will 

A  RECORD  which  was  flown  around 
the  world  in  1938  to  record  messages  of 
good  will  and  "reflecting  the  friendship 
of  the  peoples  of  the  world  in  a  com- 
mon bond  of  brotherhood,"  last  week 
was  contributed  to  the  Library  of  Con- 
gress. 

Rep.  Charles  R.  Jonas  (D-N.  C.)  pre- 
sented the  record  in  a  talk  on  the  House 
floor.  Voices  of  persons  from  many 
lands  were  recorded  on  the  disc  as  it  was 
flown  around  the  world  in  1938  in  a 
celebration  of  National  Airmail  Week. 

Charles  H.  Crutchfield,  executive  vice 
president  and  general  manager  of  Jeffer- 
son Standard  Broadcasting  Co..  operator 
of  WBT-WBTV  (TV)  Charlotte,  was  the 
originator  and  organizer  of  the  idea.  He 
had  been  named  by  then  Postmaster 
General  James  A.  Farley  as  radio  chair- 
man of  a  national  committee  for  the 
observance.  Mr.  Crutchfield  gave  the 
record  to  Rep.  Jonas  to  present  to  the 
Library  of  Congress. 


Special  AGA  committee  sub- 
mits report  on  marking  and 
lighting  standards  for  radio- 
tv  towers,  following  lengthy 
investigation. 

AIRPLANE  pilots  ought  to  be  able  to  see  a 
radio  or  tv  tower  three  miles  away  no  matter 
what  the  visibility  is. 

That's  the  principle  that  members  of  the 
study  group  investigating  the  adequacy  of  mark- 
ing and  lighting  standards  for  aeronautical  ob- 
structions [B»T.  Jan.  1 1  et  seq.]  have  agreed  on 
as  a  goal.  A  report,  including  that  criterion, 
was  submitted  last  week  to  members  of  the 
ad  hoc  committee  of  the  subcommittee  on  Air- 
dromes, Air  Routes  and  Grounds  Aids  (AGA) 
of  the  Air  Coordinating  Committee. 

A  meeting  to  consider  the  report  is  scheduled 
for  tomorrow  (Tuesday)  in  Room  1510,  Tem- 
porary Bldg.  T-4,  Washington  at  10  a.m. 

If  accepted  by  the  full  committee,  as  is  ex- 
pected, the  ad  hoc  group  will  then  go  into  the 
second  phase  of  its  work:  to  seek  ways  and 
means  of  making  radio  and  tv  towers  more 
identifiable  to  aircraft  pilots. 

Study  stemmed  from  aviation  interests'  fear 
of  tall  tv  towers.  AGA  study  group  is  com- 
prised of  representatives  of  government,  mili- 
tary, broadcast  and  aviation  representatives. 

In  making  its  recommendations,  the  study 
group  advised  that  it  be  authorized  to  look  into 
means  of  improving  present  marking  and  light- 
ing standards. 

It  also  recommended  that  the  AGA-NS3 
standard  be  revised  to  require  hazard  beacons 
to  be  placed  at  appropriate  positions  on  radio- 
tv  towers  (as  now  provided  by  Part  XVII  of 
the  FCC  regulations). 

FCC  regulations  regarding  lighting  are 
stricter  than  the  CAA's  requirements,  it  was 
understood. 

Found  Adequate 

The  group  found  that  the  intensity  of  hazard 
beacons — these  are  the  flashing  warning 
beacons  required  on  all  towers  more  than  125 
ft.  above  the  ground — was  adequate  for  dark- 
ness and  average  twilight. 

However,  towers  do  not  stand  out  so  well  in 
low-level  daylight  or  in  rain  and  fog  conditions, 
the  report  stated. 

Charles  A.  Douglas,  National  Bureau  of 
Standards  scientist,  reported  that  orange  colored 
structures  can  be  seen  against  the  sky  1.8  miles 
away  in  daylight  or  twilight  when  visibility  is 
three  miles. 

Due  to  the  changing  contrasts  of  the  earth, 
Mr.  Douglas  said,  orange  colored  structures 
are  never  more  visible  than  the  best  distance 
for  a  sky  background  when  visibility  is  three 
miles. 

On  the  other  hand,  hazard  beacons  can  be 
seen  from  3.7  to  4.7  miles  away  on  a  dark 
night,  2.8  to  3.7  miles  away  in  average  twilight 
and  1.4  to  2.2  in  bright  twilight  when  visibility 
is  three  miles,  Mr.  Douglas  estimated. 

In  a  personal  report  by  the  Army  member 
of  the  group,  the  1,000-ft.  tower  of  WHUM- 
TV  Reading,  Pa.,  was  identified  at  two  to  three 
miles,  and  its  guy  wires  at  200  yards  where 
flight  visibility  was  10  to  15  miles  and  ground 
visibility  was  unrestricted.  "HAZ"  hazard  mark- 
ings on  the  ground  were  undetectable,  the  Army 
representative  said,  due  to  the  screening  effect 
of  the  tree  foliage. 

The  CAA  reported  that  from  May  1950  to 
November  1953,  there  were  nine  accidents  in- 
volving civil  aircraft  and  radio  or  tv  towers. 


Three  involved  collisions  with  guy  wires,  the 
CAA  said. 

Radio-tv  towers  involved  were  those  of 
KWAK  Stuttgart,  Ark.,  1950;  KSDN  Aberdeen, 
S.  D.,  1951;  KXLA  El  Monte,  Calif.,  1951; 
WHUM-TV  Reading,  Pa.,  1953;  WPTR  Al- 
bany, N.  Y.,  1953;  WBCK-TV  Battle  Creek, 
Mich.,  1953. 

The  other  accidents  involved  a  Rural  Elec- 
trification Administration  tower  at  Louisville, 
Ga.,  1951;  Florida  Light  &  Power  Co.  radio 
tower,  Melbourne,  Fla.,  1951,  and  Duke  Power 
Co.  tower,  Spartanburg,  S.  C,  1953. 

All,  except  the  Spartanburg  accident,  oc- 
curred in  daylight  hours.  All,  except  the 
Albany,  N.  Y.,  case,  involved  private  planes. 
In  the  case  of  the  Stuttgart,  Ark.,  incident,  the 
pilot  escaped  unharmed:  the  other  accidents 
were  all  fatal  to  personnel  in  the  aircraft. 
These  included  28  deaths  when  an  American 
Airlines  passenger  plane  struck  one  of  the 
towers  of  the  WPTR  three-element  array,  and 
former  Michigan  Gov.  Kim  Sigler  and  three 
passengers  in  the  Battle  Creek  casualty. 

Air  Force,  Army  Collisions 

The  Air  Force  reported  four  major  acci- 
dents between  May  1950  and  May  1954  involv- 
ing AF  aircraft  and  radio  towers — but  only  two 
were  in  the  U  S.  They  were  not  identified.  The 
Army  reported  that  as  of  May  1954,  only  three 
aircraft  had  collided  with  antenna  structures, 
two  of  these  in  the  U.  S.  These,  also,  were 
not  identified. 

In  a  report  submitted  by  the  FCC,  the 
number  of  radio-tv  towers  500  ft.  and  over 
above  ground  was  given  as  236  as  of  May  20, 
1954.  Of  these,  nine  are  over  1,050  ft.,  the 
report  said.  Of  the  236  towers,  135  are  tv, 
28  radio-tv  and  73  radio  only,  the  Commission 
reported. 

The  FCC  also  reported  that  there  are  95 
CPs  for  towers  over  500  ft.,  of  which  10  are 
over  1.050  ft.  above  ground. 

There  are  16  applications  for  towers  above 
1,050  ft.,  the  FCC  said,  and  a  total  of  92  for 
towers  above  500  ft.  However,  the  Commis- 
sion warned,  not  all  of  these  applications  will 
be  granted,  since  some  are  in  contest. 

The  ad  hoc  committee  comprises  representa- 
tives of  the  Air  Force,  Army,  CAB.  CAA,  FCC 
and  Navy,  and  the  following  associate  mem- 
bers: Assn.  of  Federal  Communications  Con- 
sulting Engineers,  Air  Line  Pilots  Assn.,  Air- 
craft Owners  and  Pilots  Assn.,  Air  Transport 
Assn.,  Federal  Communications  Bar  Assn., 
National  Assn.  of  Radio-Tv  Broadcasters,  Na- 
tional Assn.  of  State  Aviation  Officials,  National 
Aviation  Trades  Assn.,  and  Radio-Electronics 
Tv  Manufacturers  Assn.  Invited  to  send  dele- 
gates were  antenna  and  tower  manufacturers 
and  lighting  firms. 


Birthday  for  Nippon  Tv 

FIRST  anniversary  of  Japan's  Nippon 
Television  Network  yesterday  (Sunday) 
was  to  have  included  showing  of  a  spe- 
cially-prepared television  film  in  which 
U.  S.  Information  Agency  Director  Theo- 
dore C.  Streibert  paid  tribute  to  the  net- 
work's founders  for  their  progressive 
spirit  in  bringing  tv  to  the  Japanese  peo- 
ple. Mr.  Streibert  described  in  his  mes- 
sage his  visit  to  see  the  network  operation 
during  a  recent  trip  to  Japan.  NTN  was 
the  Orient's  first  commercial  tv  service. 


Deadline  for  Comments 
On  Radiation  Extended 

DEADLINE  for  comments  on  FCC's  proposed 
revision  of  Part  15  of  its  rules  to  curb  inter- 
ference from  incidental  radiation  and  restricted 
radiation  devices  was  postponed  by  the  Com- 
mission last  week  until  Oct.  15.  The  Commis- 
sion acted  at  the  request  of  National  Com- 
munity Television  Assn.  and  Jerrold  Electronics 
Corp.,  principals  in  the  community  antenna 
system  field  which  also  would  be  affected  by 
the  proposal. 

Meanwhile,  before  the  Commission  an- 
nounced the  postponement,  Radio-Electronics- 
Television  Mfrs.  Assn.  petitioned  for  contin- 
uance until  Feb.  1.  1955.  pending  completion  of 
technical  studies  by  task  committees.  A  pre- 
liminary report  is  expected  by  Jan.  1. 

Dr.  W.  R.  G.  Baker,  vice  president  of  Gen- 
eral Electric  Co.  and  chairman  of  the  RETMA 
Spurious  Radiation  Committee  and  director  of 
the  RETMA  Engineering  Dept.,  wrote  FCC 
Chairman  Rosel  H.  Hyde: 

RETMA  is  vitally  interested  in  the  establish- 
ment of  a  sound  practical  rule  for  allowable  ra- 
diation from  restricted  radiation  devices.  For 
this  reason  a  great  deal  of  voluntary  effort,  num- 
bering many  thousands  of  man  hours,  has  been 
expended  under  RETMA  sponsorship  in  estab- 
lishing many  of  the  facts  concerning  radiation 
from  certain  of  said  devices.  This  has  culminated 
in  the  recommendation  of  practical  radiation 
limits  for  oscillator  radiation  from  fm  and  tv  re- 
ceivers, and  sweep  radiation  in  the  am  broadcast 
band.  .  .  . 

It  is  gratifying  to  the  RETMA  to  note  that  this 
work  has  been  recognized  by  the  FCC,  and  the 
results  have  been  largely  incorporated  in  the 
proposed  rule  as  set  forth  in  Docket  No.  9288. 

However,  a  careful  and  serious  study  of  Docket 
No.  9288  by  the  Committee  on  Spurious  Radiation, 
and  other  members  of  the  industry  has  resulted 
in  a  recommendation  that  this  proposed  rule  be 
modified  in  certain  important  respects  before 
adoption. 

For  instance,  it  is  noted  that  no  limits  have 
been  placed  on  conducted  interference  over 
power  lines  from  such  devices  as  the  sweep  cir- 
cuits of  tv  receivers.  RETMA  findings  indicate 
that  this  is  by  far  the  most  serious  aspect  of  this 
type  of  interference,  being  of  much  more  concern 
than  the  direct  electromagnetic  radiation. 

It  is  also  noted  that  limits  have  been  proposed 
for  various  devices  that  have  not  yet  to  our 
knowledge  been  adequately  studied  by  RETMA, 
or,  so  far  as  is  known,  any  other  industry  tech- 
nical groups.  Likewise  limits  have  been  proposed 
for  tv  receivers  for  portions  of  the  spectrum  that 
have  not  yet  been  thoroughly  studied,  such  as 
sweep  radiation  above  and  below  the  540-1600  kc 
broadcast  band.  .  .  . 

RETMA  recognizes  the  tremendous  value  of 


Page  46    •    August  23,  1954 


Broadcasting    •  Telecasting 


LOWEST  COST  LETTER  CARRIER 


for  the  ASSOCIATION  OF  AMERICAN  RAILROADS 


Broadcasting 


Telecasting 


August  23,  1954    •    Page  47 


GOVERNMENT 


this  proposed  rule,  and  the  far  reaching  effects 
it  will  have  on  the  radio,  television  and  elec- 
tronics industries.  RETMA  is  also  cognizant  of 
the  importance  of  having  the  rule  based  on  firm 
ground  and  believes  that  a  vast  amount  of  work 
must  yet  be  accomplished  in  order  to  establish 
the  proper  facts  and  philosophies  for  making  the 
proposed  rule  completely  sound  and  practical. 

Dr.  Baker  recommended  the  following  pro- 
cedures and  asked  that  further  consideration  of 
the  proposed  rule  be  postponed  until  they  can 
be  carried  out: 

(1)  RETMA  establish  technical  task  forces 
for  each  type  of  equipment  affected  by  the  pro- 
posed rule.  These  task  forces  are  to  ascertain 
the  facts  regarding  current  radiation  from 
their  particular  types  of  equipment,  and  the 
economics  of  achieving  the  proposed  values, 
or  of  recommending  other  values  if  the  pro- 
posed values  are  found  to  be  impractical  or 
unnecessary  or  inadequate.  (2)  Institute  of 
Radio  Engineers  establish  methods  of  meas- 
urement for  each  type  of  equipment,  and  for 
each  portion  of  the  frequency  spectrum  in- 
volved. This  is  vitally  necessary,  and  must  be 
accomplished  before  any  specified  limits  have 
any  significant  value.  (3)  FCC  review  and  re- 
establish the  philosophy  of  ascertaining  de- 
sired ultimate  limits. 

RETMA  has  had  certain  task  forces  and 
committees  actively  working  for  a  long  time 
on  fm  and  tv  receivers.  Dr.  Baker  said,  and 
task  forces  are  currently  being  formed  for  other 
devices  such  as  carrier  current  equipment, 
fixed  and  mobile  communication  equipment, 
test  equipment  and  miscellaneous  devices, 
community  antennas  and  radio  receivers  (par- 
ticularly short  wave). 

In  separate  comments,  NARTB  generally 
approved  the  Commission  proposal.  Ivy  Net- 
work, representing  seven  campus  carrier  current 
stations  at  "Ivy  League"  colleges,  indicated  it 
would  favor  licensing  of  the  wired-wireless 
outlets. 

COURT  REVERSES  FCC 
IN  ALLENTOWN  CASE 

Seven  -  year  -  old  am  contro- 
versy is  thrown  back  into  the 
Commission's  lap. 

FUTURE  of  1320  kc  in  northeastern  Pennsyl- 
vania was  thrown  up  for  grabs  last  week  when 
the  U.  S.  Court  of  Appeals  in  Washington  re- 
versed the  Commission  and  remanded  the  case 
for  further  action  for  the  second  time  in  seven 
years.  WHOL  Allentown  is  at  present  operating 
on  that  frequency  with  250  w,  but  the  Commis- 
sion had  awarded  the  grant  to  the  Eastern.  Ex- 
press (WEEX-FM-TV). 

In  a  split  decision,  which  is  felt  in  some 
quarters  to  restrict  the  FCC  severely  in  over- 
ruling its  examiners'  recommendations,  the 
Court  held  that  the  Commission  erred  in  de- 
claring that  no  significant  difference  existed  in 
the  ability  of  the  applicants  to  serve  their 
respective  communities. 

This  was  the  nub  of  the  court's  1949  ruling 
remanding  the  original  grant  to  the  FCC  for 
"findings  upon  the  comparative  needs  of  the 
two  communities  for  new  radio  service  and  the 
relative  abilities  of  the  applicants  to  serve 
the  greater  need." 

The  case  began  in  1945  when  Allentown 
Broadcasting  Corp.  and  Easton  Publishing  Co. 
applied  for  the  1320  kc  frequency.  The  Com- 
mission made  the  grant  to  Allentown  in  1947. 
Easton  appealed,  and  the  1949  remand  fol- 
lowed. After  a  1950  hearing,  the  examiner 
recommended  a  repeat  grant  to  WHOL.  This 
was  reversed  by  the  FCC,  which  issued  a  final 
grant  to  Easton.  Allentown  then  appealed  and 
the  case  was  argued  early  this  year  and  last 
week's  decision  followed. 

Circuit  Judge  David  Bazelon  wrote  the  ma- 
jority  opinion,    in   which   Judge   Wilbur  K. 


GOVERNOR  US  SENATOR. 


VICTORY  SMILE  of  Fred  Hall  (c),  winner 
of  the  Kansas  Republican  gubernatorial 
primary  election,  is  reflected  by  his  wife 
when  both  appeared  on  WIBW-TV  Topeka 
after  it  was  apparent  that  Mr.  Hall  had 
won.  Art  Holbrook,  WIBW-TV  manager, 
conducts  the  1  a.m.  interview. 


Miller  joined.  Judge  E.  Barrett  Prettyman 
issued  a  strong  dissent. 

In  denying  that  the  Commission  had  any 
basis  for  determining  that  both  applicants  were 
equal  in  ability  to  serve  their  respective  com- 
munities, the  majority  virtually  seconded  the 
examiner's  findings  that  the  Easton  applicant 
was  uncertain  regarding  program  plans,  re- 
luctant, evasive  and  lacking  in  candor,  and 
susceptible  of  being  found  monopolistic  in  the 
concentration  of  communications  media. 

In  what  is  considered  a  most  significant  part 
of  the  court's  ruling,  the  majority  said  the 
Commission  had  no  right  to  overrule  the  ex- 
aminer with  respect  to  the  credibility  of  wit- 
nesses. 

The  FCC  could  not,  the  court  majority  said, 
determine  witnesses'  behavior  on  the  "cold 
record."  Only  the  examiner  could  do  that,  the 
court  opinion  said,  since  he  was  present  and 
was  capable  of  judging  a  witness'  demeanor, 
bearing  and  delivery.  This  is  in  line  with  the 
1951  Circuit  Court  decision  in  the  National 
Labor  Relations  Board  v.  Universal  Camera 
Co.  case,  it  said. 

Tt  also  said  that  the  Commission  was  mis- 
taken in  reversing  the  examiner's  findings  that 
Allentown  was  more  deserving  of  additional 
radio  service  than  Easton. 

The  court  also  claimed  that  the  Commis- 
sion's use  of  the  criteria  of  local  service — the 
FCC  found  that  there  was  little  difference  in 
requirements  for  additional  service  by  either 
community  and  therefore  the  fact  that  Allen- 
town had  three  local  stations  vs.  Easton's  one 
should  play  a  part — was  a  "gloss  on  Sec.  307(b) 
of  the  Communications  Act."  This  is  the  pro- 
vision that  the  Commission  must  ensure  a  fair, 
efficient  and  equitable  distribution  of  radio  fre- 
quencies among  the  states  and  communities. 

In  his  vigorous  dissent,  Judge  Prettyman  took 
issue  with  the  majority  in  what  he  virtually 
called  trying  the  case.  Only  the  Commission 
has  the  right  to  make  a  decision  on  who  should 
be  chosen  to  receive  a  radio  grant,  he  said. 
In  this  case,  he  said,  the  court  seems  to  be 
telling  the  Commission  how  to  rule. 

Judge  Prettyman  complimented  the  Com- 
mission. He  said:  "I  have  never  seen  more 
meticulous  compliance  with  the  requirements 
for  findings  by  an  administrative  agency.  There 
are  sixty  printed  pages  of  them.  They  are  full, 


understandable,  and  abundant  in  references  to 
the  evidence. 

"The  reasoning  upon  which  the  Commission 
reached  its  ultimate  decision  is  clearly  stated 
and  is  fully  justified  by  the  record.  .  .  ." 

After  warning  that  the  court  can  only  make 
sure  the  Commission  acted  constitutionally  and 
according  to  its  statutory  authority,  Judge 
Prettyman  added:  "I  think  it  did  so  in  this  case 
and  I  do  not  even  formulate,  much  less  express, 
any  view  upon  the  merit  of  its  judgment." 

In  another  paragraph,  Judge  Prettyman  de- 
clared that  the  "parade  of  witnesses  is  not  a 
popularity  contest"  in  discussing  the  Commis- 
sion's right  to  overrule  the  examiner's  question 
of  credibility  based  on  demeanor  or  delivery. 

He  concluded  his  dissent  with:  "It  seems  to 
me  that  the  court  is  merely  substituting  its  judg- 
ment for  the  judgment  of  the  Commission  as  to 
which  of  these  two  applicants  should  have  the 
license.  It  has  no  power  to  do  this." 

$7  Uhf  Tax  Credit 
Bill  Dies  in  Senate 

DEATH  of  a  House  catch-all  tax  bill  contain- 
ing a  provision  for  a  $7  excise  tax  credit  on 
uhf-equipped  tv  sets  was  practically  assured 
late  last  week  as  weary  Senators  kept  their 
attention  on  "must"  legislation  in  their  hurry 
to  leave  Washington. 

The  bill,  passed  over  on  the  Senate  calendar 
Wednesday  for  the  second  time  in  as  many 
weeks,  had  been  nurtured  by  its  supporters 
late  last  week  in  hopes  .of  last-minute  approval 
by  the  Senate.  The  uhf  tax  credit  amendment 
was  said  to  have  several  opponents. 

This  amendment  also  would  have  exempted 
from  excise  taxes  some  parts  used  in  the  manu- 
facture of  "non-taxable  articles"  (electronic) 
for  the  military,  municipalities,  etc.,  and  for 
"non-entertainment  type"  radio  and  tv  parts 
other  than  tubes  and  cabinets. 

The  $7  tax  credit  for  uhf  sets  proposed  in 
the  bill  (HR  6440)  was  what  remained  of  an 
original  proposal  by  Sen.  Edwin  C.  Johnson 
(D-Colo.)  that  uhf-equipped  tv  sets  be  exempted 
from  the  10%  excise  tax. 

The  Senate  Finance  Committee  added  the 
$7  tax  credit  amendment  after  listening  to 
Sen.  Johnson's  proposal  for  a  complete  excise 
tax  exemption  for  uhf  sets  [B*T,  Aug.  2].  The 
Senate  group  also  had  listened  to  a  Treasury 
Department  official  argue  against  it  and  the 
$7  plan. 

Several  varying  amendments  to  the  bill  re- 
portedly had  been  prepared  by  Senators.  As 
originally  passed  by  the  House  last  year,  it 
dealt  with  taxes  on  income  of  trusts,  but  a 
number  of  amendments  on  various  tax  matters 
had  been  added  since  on  the  Senate  side. 

Meanwhile,  additional  details  of  an  Aug.  13 
letter  on  uhf  tuners,  from  Sarkes  Tarzian,  tv 
tuner  manufacturer,  to  the  Senate  Commerce 
Committee  [At  Deadline,  Aug  16],  were  dis- 
closed last  week. 

Mr.  Tarzian,  who  had  told  the  Senate  group 
in  the  letter  that  he  could  furnish  a  full-range 
uhf  tv  tuner  which  would  be  simple  to  install 
for  $7,  criticized  the  use  of  single-channel 
"strip"  tuners. 

He  said  in  the  letter  that  no  strip  can  ac- 
commodate all  70  uhf  channels  and  the  cost 
for  each  would  be  $20  for  installation  and 
alignment,  making  the  charge  several  hundred 
dollars  for  70  channels. 

He  said  strips  are  "the  easy  way  out,"  and 
that  strip  tuners  are  inferior  to  full  range 
tuners  in  fringe  reception. 

The  Senate  Finance  Committee  reportedly 
arrived  at  the  $7  tax  credit  figure  after  receiv- 
ing information  from  Mr.  Tarzian  on  his  full- 
range  uhf  tuner  [B*T,  Aug.  2]. 


Page  48    •    August  23,  1954 


Broadcasting    •  Telecasting 


to  do  the 

Best  TV  Sales  Job 
in  Western  New  York 


Rochester  N.Y.'s 


Broadcasting    •  Telecasting 


August  2  ?,  1954    •    Page  49 


GOVERNMENT 


KFBC-TV  'BUDGET'  STATION  APPROVED 


FCC  authorizes  the  Cheyenne 
outlet  to  build  a  new  tv 
station  in  Scottsbluff,  Neb., 
that  will,  in  the  main,  rebroad- 
cast  KFBC-TV's  programs. 

APPARENTLY  getting  the  jump  on  its  own 
plan  to  authorize  budget  uhf  stations  and. uhf 
satellites,  FCC  last  week  approved  a  compar- 
able operation  in  the  vhf  band.  The  Commis- 
sion awarded  ch.  10  at  Scottsbluff,  Neb.,  to 
ch.  5  KFBC-TV  Cheyenne,  Wyo.,  whose  pro- 
grams substantially  will  be  rebroadcast  by 
the  Scottsbluff  economy  outlet  by  off-the-air 
pickup  [B«T,  July  5]. 

To  be  operated  with  four  men  and  to 
feature  some  local  programming  by  film  cover- 
age, the  Scottsbluff  station  will  be  constructed 
for  an  estimated  $67,000  with  first  year  oper- 
ating cost  $48,000.  To  be  located  about  10 
miles  south  of  Scottsbluff,  the  station's  effective 
radiated  power  will  be  12.3  kw  visual  and  6.17 
kw  aural  with  antenna  height  above  average 
terrain  620  ft. 

Two  weeks  ago,  as  an  effort  to  spur  uhf 
development,  the  Commission  announced  that 
after  Sept.  1  it  will  consider  applications  on  a 
case-by-case  basis  for  new  uhf  stations  which 
will  not  be  required  to  telecast  local  programs 
[B»T,  Aug.  9].  These  might  be  satellites  of 
existing  uhf  stations  or  vhf  outlets  as  well  as 
distinctly  new,  independent  ventures  in  new 
markets. 

Duopoly  Would  Be  Waived 

In  cases  where  the  new  uhf  outlets  are 
satellite  to  an  existing  station  and  located 
in  adjacent  communities,  FCC  said  it  would 
waive  its  duopoly  rule  if  good  cause  is  shown. 
In  all  other  respects,  the  new  uhf  budget  sta- 
tions must  meet  FCC  rules  and  standards. 
These  include  the  multiple  ownership  rule  and 
various  technical  standards  as  to  coverage  of 
the  principal  city,  minimum  power  and  antenna 
height. 

Although  FCC  indicated  the  purpose  of  the 
plan  is  to  help  uhf  development  by  enabling 
uhf  stations  to  expand  their  coverage  with  sat- 
ellites so  as  to  more  nearly  equal  vhf  coverage, 
certain  segments  of  the  uhf  industry  have  voiced 
opposition  on  the  ground  it  actually  will  hurt 
the  new  medium  [B»T,  Aug.  16]. 

Comr.  Frieda  B.  Hennock,  in  her  dissent  to 
the  majority's  plan,  contended  it  would  be  the 
death  blow  to  uhf  since  it  would  allow  vhf  sta- 
tions to  "gobble  up"  uhf  assignments  and 
smother  uhf  competition  by  duplicating  top 
quality  network  shows  via  the  satellite. 

KFBC-AM-TV  Cheyenne  are  operated  by 
Frontier  Broadcasting  Co.,  headed  by  Robert 
S.  McCracken  and  affiliated  in  ownership  with 
Cheyenne  Newspapers  Inc.,  publisher  of  the 
Wyoming  State  Tribune  and  Eagle.  KFBC-TV 
is  affiliated  with  all  four  national  tv  networks 
and  reports  set  circulation  of  46,100  in  its  area. 

In  its  application,  Frontier  proposed  a  com- 
bined transmitter-studio  building  for  the  Scotts- 
bluff outlet  "in  the  interest  of  efficient  and 
economical  operation  which  is  essential  to  the 
establishment  of  a  local  tv  station  in  this 
relatively  sparsely  settled  area." 

On  the  basis  of  a  detailed  study  of  the  area, 
Frontier  told  the  Commission  "that  the  only 
feasible  manner  in  which  it  can  establish  a 
television  station  at  Scottsbluff  is  by  utilizing 
in  large  part  the  programs  broadcast  by  the 
applicant's  KFBC-TV.  .  .  .  These  programs 
will  be  rebroadcast  in  the  Scottsbluff  area  by 


means  of  off-the-air  pickup  of  the  KFBC-TV 
signal." 

Frontier  told  FCC  two  methods  will  be  used 
to  provide  "an  outlet  for  local  self  expression 
to  the  persons  living  in  the  Scottsbluff  area. 
First,  a  16  mm  sound  motion  picture  camera, 
a  tv  film  camera  and  a  slide  projector  will  be 
in  the  station's  equipment  and  a  staff  will  be 
employed  to  take  sound  motion  pictures  of  local 
events  such  as  local  celebrations,  civic  events, 
athletic  events  and  political  contests  for  broad- 
cast over  the  proposed  station. 

"As  soon  as  possible,  and  certainly  within 
the  first  three  year  license  period,  live  studio 
cameras  are  proposed  to  be  added.  Prior  to 
such  addition,  the  local  programs  broadcast  by 
means  of  motion  picture  cameras  will  be  aug- 
mented from  time  to  time  by  the  appearance 
before  the  KFBC-TV  cameras  of  local  Scotts- 
bluff personages  in  connection  with  programs 
of  interest  to  the  entire  area,  which  programs 
will  be  broadcast  over  both  stations." 

Frontier's  application  explained  the  four  em- 
ployes at  the  Scottsbluff  station  will  include  a 
station  manager,  two  engineers  and  a  program 
man.  A  balance  sheet  submitted  with  the  bid 
showed  that  as  of  April  30  Frontier  Broadcast- 
ing had  total  assets  of  $252,968,  including  $57,- 
181  in  current  assets.  Current  liabilities  were 
$46,755  and  surplus  $83,212. 


STEVE  McCORMICK  (I),  moderator  of 
NBC-TV's  Youth  Wants  to  Know,  intro- 
duces Clement  Wagner,  first  place  win- 
ner in  the  Third  Annual  Teen  Age  Roadeo, 
held  in  Washington  early  this  month,  to 
Sen.  Homer  Ferguson  (R-Mich.).  Young 
Clement,  of  Kansas  City,  appeared  on 
the  NBC  program  and  quizzed  Sen.  Fer- 
guson on  world  affairs. 

Watkins  Won't  Lift 
Bar  Against  Radio-Tv 

THE  SPECIAL  Senate  Committee  to  investi- 
gate the  resolution  to  censure  Sen.  Joseph  R. 
McCarthy  (R-Wis.)  is  not  likely  to  back  down 
on  its  decision  to  bar  radio  and  television  from 
its  hearings  starting  Aug.  30,  Sen.  Arthur  V. 
Watkins  (R-Utah),  chairman  of  the  group,  said 
last  week. 

In  a  letter  to  Joseph  F.  McCaffrey,  secretary 
of  the  Radio-Tv  Correspondents'  Assn.'s  execu- 
tive committee,  Sen.  Watkins  said  the  group  is 
"acting  in  the  best  public  interest"  in  barring 
radio  recording  and  television,  newsreel  and 
still  cameras. 

Mr.  McCaffrey  was  among  radio-tv  industry 
representatives  who  protested  a  decision  by  the 


six-man  Senate  investigating  group  to  bar  all 
media  but  the  press  [B»T,  Aug.  16]. 

Sen.  Watkins  said  the  three  Republican  and 
three  Democratic  senators  felt  they  were  fol- 
lowing "the  intent  of  the  Senate  as  a  whole  in 
prescribing  a  judicial,  or  quasi-judicial  atmos- 
phere for  these  proceedings."  The  restriction 
against  cameras  and  recording  devices,  he  said, 
is  similar  to  that  in  effect  in  the  Senate  itself. 
He  added: 

"We  do  not  feel  that  we  are  being  unfair  or 
discriminatory  to  anyone  in  the  rulings  we  have 
made.  Rather,  we  feel  that  we  have  acted 
and  are  acting  in  the  best  public  interest." 

Sen.  Watkins  quoted  Sen.  William  F.  Know- 
land  (R-Calif.),  who  proposed  the  censure 
hearing  resolution  (S  Con  Res  301),  and  other 
senators  who  participated  in  debate  on  the 
resolution  on  the  radio-tv  question.  Sen. 
Knowland  had  said: 

"I  certainly  hope  that  the  proposed  com- 
mittee would  not  open  up  its  hearings  to  tele- 
vision and  similar  activities.  I  am  merely 
expressing  my  own  feelings  in  the  matter,  but 
I  think  such  hearings  should  be  conducted  in 
as  nearly  a  judicial  atmosphere  as  it  would  be 
possible  to  achieve.  .  .  ." 

The  Senate  group  also  includes  Sens.  Frank 
Carlson  (Kan.)  and  Francis  Case  (S.  D.),  Re- 
publicans, and  Edwin  C.  Johnson  (Colo.),  John 
C.  Stennis  (Miss.)  and  Sam  J.  Ervin  Jr.  (N.  C), 
Democrats. 

KWK-AM-TV  Merger  Plan 
Filed  for  FCC  Approval 

FORMAL  papers  for  FCC  approval  to  merger 
of  applicants  for  ch.  4  at  St.  Louis  into  KWK- 
AM-TV  were  filed  last  week,  preceded  by  ap- 
plication for  sale  of  KXOK  Inc.,  there  [B»T, 
Aug.  16]. 

KWK-AM-TV,  now  owned  by  Robert  T. 
Convey  and  associates  and  the  St.  Louis  Globe- 
Democrat,  after  FCC  approval  will  be  28% 
owned  by  Mr.  Convey  and  his  associates,  23% 
by  the  Globe-Democrat,  23%  by  KSTP-AM- 
TV  Minneapolis-St.  Paul,  23%  by  KXOK  Inc. 
and  3%  by  St.  Louis  residents  of  Missouri  Val- 
ley Television  Co.  KSTP,  KXOK  and  Missouri 
Valley  were  contestants  with  KWK  for  ch.  4. 

In  the  KXOK  sale,  the  station  is  to  be  as- 
signed by  Elzey  M.  Roberts  Sr.  family  owner- 
ship of  KXOK  Broadcasting  Inc.,  a  new  firm 
75%  owned  by  Elzey  M.  Roberts  Jr.  and  25% 
by  C.  L  Thomas,  present  KXOK  general  man- 
ager. Consideration  is  about  $300,000  in  cash 
and  stock.  Both  Messrs.  Roberts  Jr.  and 
Thomas  withdraw  from  KXOK  Inc. 

KWK  Inc.  stock,  according  to  the  application, 
is  to  be  sold  for  $14.64  per  share  to  the  former 
ch.  4  competitors  in  the  following  amounts: 
Missouri  Valley  1,845  shares:  KSTP  Inc.  and 
KXOK  Inc.,  each  14,145  shares.  The  KWK 
Inc.  balance  sheet  showed  that  as  of  June  30 
the  firm  had  total  assets  of  $1,070,851,  of 
which  $127,031  represented  current  assets. 
Current  liabilities  were  $67,096  and  surplus 
$562,543. 

Senate  Clears  Copyright  Bill 

THE  SENATE  cleared  for  the  White  House  last, 
week  a  House-passed  bill  to  amend  U.  S.  copy- 
right laws  to  conform  to  the  1952  Geneva  In- 
ternational Copyright  Convention. 

The  bill,  if  signed  into  law  by  the  President, 
would  protect  U.  S.  authors  from  piracy  in 
countries  which  are  signatories  to  the  interna- 
tional agreement.  It  also  specifies  an  interna- 
tional copyright  symbol. 

In  passing  the  bill  (HR  6616),  the  Senate 
postponed  indefinitely  a  companion  Senate  bill 
(S  2559). 


I  ( 

''0 

M 

5f 


Page  50    •    August  23,  1954 


Broadcasting    •  Telecasting 


H/  From  where  I  sit 
WBr       Joe  Marsh 


Home  Town  "Interest" 


Colonel  Smith,  president  of  our  local 
bank,  has  been  lending  money  to  mer- 
chants in  town  at  less  than  usual 
interest  rates. 

"Don't  get  the  idea  this  plan  of  ours 
is  charity,"  the  Colonel  told  me.  "It's 
not  even  philanthropy — just  sound 
business! 

"Money  that  makes  our  shopping 
district  more  attractive  brings  in  more 
money.  It'll  help  the  bank  in  the  long 
run.  So  I'm  glad  to  make  funds  avail- 
able— cheap." 

From  where  I  sit,  the  Colonel  has 
some  sentimental  reasons — as  well  as 
"hard-headed"  business  ones — for 
wanting  to  see  our  town  spruced  up. 
But  you  don't  have  to  be  a  banker  to 
be  a  good  neighbor.  One  way  is  just  to 
have  a  little  regard  for  the  other  fellow, 
especially  his  personal  preferences.  I 
don't  expect  everyone  to  agree  with  me 
all  the  time,  but  I  know  I  can  "bank" 
on  the  fellow  who  lets  me  enjoy  a 
temperate  glass  of  beer  while  he  has 
his  buttermilk. 


Copyright,  1954,  United  States  Brewers  Foundation 


Aueust  23.  1954    •    Pase  51 


- 


FACTS  &  FIGURES 


need  in  conducting  a  study  in  a  particular  area. 

ARF  also  pointed  out  that  the  publication 
and  design  were  undertaken  to  implement  a 
"Directory  of  Organizations  Which  Conduct 
Motivation  Research,"  published  by  ARF  in 
May,  so  that  subscribers  will  have  up-to-date 
information  on  what  assistance  is  available 
when  they  are  considering  motivation  studies. 

'Dragnet/  'Ford  Theatre7 
Top  Nielsen  Video  Ratings 

TWO  NBC-TV  programs,  Dragnet  and  Ford 
Theatre,  led  the  National  Nielsen  Ratings  of 
the  top  10  tv  programs,  based  on  a  survey  for 
survey  for  the  two-week  period  ending  July  24. 
The  complete  list: 

Number  of  Tv  Homes  Reached 


Homes 

Rank 

Program 

(000) 

1. 

Dragnet  (NBC) 

10,883 

2. 

Ford  Theatre  (NBC) 

8,628 

3. 

Pabst  Blue  Ribbon  Bouts  (CBS) 

8,490 

4. 

Public  Defender  (CBS) 

8,465 

5. 

Toast  of  the  Town  (CBS) 

8,168 

6. 

This  Is  Your  Life  (NBC) 

7,969 

7. 

Robt.   Montgomery   (Johnson)  (NBC) 

7,783 

8. 

Masquerade  Party  (CBS) 

7,522 

9. 

Best  of  Groucho  (NBC) 

7,384 

10. 

Westinghouse  Theatre  (CBS) 

7,275 

Percent  of  Tv  Homes  Reached 

Homes 

Rank 

Program 

% 

1. 

Dragnet  (NBC) 

37.5 

2. 

Ford  Theatre  (NBC) 

31.5 

3. 

Pabst  Biue  Ribbon  Bouts  (CBS) 

29.5 

4. 

Public  Defender  (CBS) 

29.3 

5. 

Toast  of  the  Town  (CBS) 

28.8 

6. 

This  Is  Your  Life  (NBC) 

28.8 

7. 

Robt.  Montgomery  (Johnson)  (NBC) 

26.8 

8. 

Masquerade  Party  (CBS) 

26.1 

9.. 

Red  Skelton  Revue  (Frigidaire)  (CBS) 

25.9 

10. 

Westinghouse  Theatre  (CBS) 

25.5 

Copyright  1954  by  A.  C.  Nielsen  Co. 

Pulse  Scores  'Dragnet/, 
'Howdy  Doody'  in  First 

NBC-TV's  Dragnet  led  the  top  15  once-a-week 
shows  and  Hoody  Doody  led  the  top  10  multi- 
weekly  shows,  according  to  the  Pulse  listing  for 
July.  List  as  follows: 


Rating 

July 

June 

Dragnet 

NBC 

Thurs. 

35.4 

43.3 

Stage  Show 

CBS 

Sat. 

32.0 

Best  of  Groucho 

NBC 

Thurs. 

28.3 

38.6 

Toast  of  the  Town 

CBS 

Sun. 

27.9 

32.1 

Ford  Theatre 

NBC 

Thurs. 

26.1 

32.4 

Godfrey  &  His  Friends 
Godfrey's  Talent  Scouts 

CBS 

Wed. 

25.4 

30.2 

CBS 

Mon. 

25.3 

30.0 

Public  Defender 

CBS 

Mon. 

25.2 

What's  My  Line? 

CBS 

Sun. 

25.0 

28.4 

Burns  &  Allen 

CBS 

Mon. 

24.7 

28.2 

Boxing 

CBS 

Wed. 

24.1 

Our  Miss  Brooks 

CBS 

Fri. 

24.0 

31.2 

This  Is  Your  Life 

NBC 

Wed. 

23.5 

29.2 

Tv  Playhouse 

NBC 

Sun. 

23.4 

28.9 

Studio  One  Summer  Theatre 

CBS 

Mon. 

23.1 

TOP    10   MULTI-WEEKLY  SHOWS 


Rating 


July 

June 

Howdy  Doody 

NBC 

Mon. 

-Fri. 

13.9 

15.4 

Arthur  Godfrey 

CBS 

Mon. 

-Thurs. 

12.1 

12.9 

Camel  News 

NBC 

Mon. 

-Fri. 

12.1 

14.2 

Search  for  Tomorrow 

CBS 

Mon. 

-Fri. 

11.8 

12.0 

Guiding  Light 

CBS 

Mon. 

-Fri. 

11.3 

11.3 

Love  of  Life 

CBS 

Mon. 

-Fri. 

10.8 

11.1 

Strike  It  Rich 

CBS 

Mon. 

-Fri. 

10.7 

11.3 

Tv's  Top  Tunes 

CBS 

Mon. 

-Wed. -Fri. 

10.2 

Art  Linkletter 

CBS 

Mon. 

-Fri. 

10.1 

Big  Payoff 

CBS 

Mon. 

-Fri. 

9.8 

Garry  Moore 

CBS 

Mon. 

-Fri. 

9.8 

Valiant  Lady 

CBS 

Mon. 

-Fri. 

9.8 

STATIONS 


FOX,  WELLS  BUYS  KFSD-AM-TV  CONTROL 


New  York  investment  firm  ac- 
quires ownership  in  San  Diego 
stations,  sold  by  Airfan  Radio 
Corp.   New  firm  is  KFSD  Inc. 

SALE  of  KFSD-TV,  ch.  10  NBC  affiliate  in 
San  Diego,  and  its  companion  radio  station 
KFSD,  was  announced  last  Thursday,  subject 
to  FCC  approval.  The  properties  have  been 
bought  for  $2.8  million  by  a  newly-formed 


managing  partner,  Fox,  Wells,  New  York  City,  ' 
and  former  executive  of  American  Optical  Co.; 
R.  Bowling  Barnes,  third  partner,  who  is  a' 
physicist  and  former  instructor  at  Johns  Hop- 
kins U.  and  Princeton  U.  and  former  director 
of  American  Optical  Co.  and  American  Cyana-  I 
mid  Co. 

Fox,  Wells  &  Co.  is  substantial  stockholder 
(minority  but  controlling  by  reasons  of  wide 
diversification — about  40% )  in  Olympic  Radio 
&  Television  Inc.,  manufacturer  of  radio  and 


MR.  ROGERS  MR.  McDANIEL 

corporation,  KFSD  Inc.,  with  James  G.  Rogers 
Jr.  of  New  York  City  and  New  Canaan,  Conn., 
as  president  [Closed  Circuit,  Aug.  16,  9]. 

Controlling  owner  of  the  new  corporation 
is  the  New  York  investment  firm  of  Fox,  Wells 
&  Co.,  about  30%  owner  of  ch.  14  WWOR-TV 
Worcester,  Mass. 

Involved  in  the  KFSD  transaction  is  all  of 
the  capital  stock  of  Airfan  Radio  Corp.  Ltd., 
licensee  of  the  properties.  It  presently  is 
owned  two-thirds  by  veteran  San  Diego  broad- 
caster Thomas  W.  Sharp  and  one-third  by  a 
group  of  42  San  Diego  business  and  professional 
leaders. 

In  addition  to  all  the  television  and  radio 
equipment  of  Airfan  and  various  leaseholds  and 
contracts,  the  purchaser  will  acquire  a  sub- 
stantial amount  of  real  estate.  Net  quick  assets 
are  not  included  in  the  purchase  price. 

Mr.  Rogers,  an  associate  in  Fox,  Wells  &  Co., 
is  a  former  vice  president  and  general  man- 
ager of  Benton  &  Bowles  Inc.  and  one  time  ac- 
count executive  for  Lord  &  Thomas.  He  was 
deputy  director  of  the  Office  of  Price  Adminis- 
tration during  1943-46. 

Other  directors  of  the  purchasing  corporation 
include  Glen  McDaniel,  partner  in  the  New 
York  law  firm  of  Lundgren,  Lincoln,  Peterson 
&  McDaniel,  president  of  the  Radio-Electronics 
Television  Mfrs.  Assn.  and  former  general 
counsel  of  RCA,  and  William  T.  Lane,  Syra- 
cuse advertising  agency  owner,  former  presi- 
dent of  the  now  WLWA  (TV)  Atlanta  and 
former  general  manager  of  WAGE  Syracuse. 

Principals  of  Fox,  Wells  &  Co.  include  George 
A.  Wells  of  South  Bridge,  Conn.,  former  presi- 
dent of  American  Optical  Co.;  Haywood  Fox, 


Videodex  Top-Ten  Spot  Shows* 


JUNE  26  -  JULY  2,  1954 


Program 


1. 
2. 
3. 
4. 
5. 
6. 
7. 
8. 
9. 

10. 


I  Led  Three  lives  (Ziv) 

Liberace  (Guild  Films) 

Favorite  Story  (Ziv) 

Annie  Oakley  (CBS-TV  Film  Sales) 

Waterfront  (Uni'ed  Tv  Programs) 

Badge  714  (NBC  Film) 

Life  With  Elizabeth  (Guild  Films) 

Wild  Bill  Hickok  (CBS  Tv  Film) 

Mr.  District  Attorney  (Ziv) 

The  Lone  Wolf  (United  Tv  Program) 

Foreign  Intrigue  (Wm.  Morris  Agency) 


%  of  Tv 

No.  of 

No.  Tv  Homes 

Homes 

Cities 

(000's) 

21.1 

114 

6,185 

20.0 

109 

5,168 

15.9 

80 

3,684 

15.6 

57 

3,543 

15.1 

49 

2,033 

15.0 

124 

4,316 

14.5 

56 

2,715 

14.2 

72 

3,712 

14.0 

77 

3,891 

14.0 

29 

996 

13.7 

46 

2,849 

*  Programs  appearing  in  a  minimum  of  20  markets. 


I  ( 


tv  receivers  and  parts.   It  owns  entirely  or  in 
part  several  community  antenna  systems  in(: 
Pennsylvania,  West  Virginia  and  Alabama. 

Faust  to  Become 
WJRT  (TV)  Station  Mgr. 

A.    DONOVAN    FAUST,    co-manager  of; 
WENS  (TV)  Pittsburgh,  has  been  appointed 
station  manager  of  WJRT  (TV)  Flint,  Mich..  s 
effective  Sept.  1,  ac- 
cording  to   a  joint 
announcement  by1J 
John  F.  Patt,  presi- 
dent,   and  Worth 
Kramer,  vice  presi- 
dent  and  general 
manager  of  WJRT 
and  WJR  Detroit. 

Mr.  Faust  previ- 
ously served  as  an 
executive  with 
WBKB  (TV)  Chi 
cago,  WLWT  (TV) 
Cincinnati,  WLWD 
(TV)  Dayton  and 
WDTV  (TV)  Pittsburgh.  He  also  was  an 
announcer,  producer  and  actor  with  WXYZ! 
Detroit  for  three  years.  He  played  the 
title  role  on  The  Green  Hornet,  which  WXYZ 
originated  for  the  ABC  network. 

WJNO-TV  Begins  Operation 
As  393d  Operating  Station 

WJNO-TV  West  Palm  Beach,  Fla.,  the  second ' 
station  but  first  vhf  there,  was  scheduled  to  j 
begin  regular  programming  yesterday  (Sunday)., 
increasing  to  393  the  number  of  operating  tv 
stations.  The  ch.  5  station  is  affiliated  with] 
NBC  and  represented  by  Meeker  Tv  Inc.  Open- 1 
ing  day  celebration  was  to  include  premiere! 
showing  of  the  Florian  ZaBach  Show. 

WGR-TV  Buffalo,  N.  Y.,  began  commercial! 
programming  Aug.  14  with  a  complete  sched 
ule  extending  from  7  a.m.  to  1  a.m.,  Monday 
through  Friday,  and  9  a.m.  to  1  a.m.,  Saturday 
and  Sunday.  The  ch.  2  station  is  affiliated  with 
NBC  and  has  agreements  with  ABC  and  Du-; 
Mont,  J.  J.  Bernard,  general  manager,  reported. 
Excellent  reception  has  been  reported  from  J 


MR.  FAUST 


Page  52 


August  23,  1954 


Broadcasting 


Telecasting 


jewers  in  surrounding  areas,  including  parts  of 
anada,  the  station  said.  WGR-TV  is  repre- 
nted  by  Headley-Reed  Tv  Inc. 
WCMB-TV  Harrisburg,  Pa.,  will  become  the 
uMont  affiliate  there  when  it  begins  com- 
ercial  operations  Sept.  8,  Elmore  B.  Lyford, 
uMont  director  of  station  relations,  an- 
ounced  last  week.  The  ch.  27  outlet  is  owned 
the  Rossmoyne  Corp.,  and  will  have  an 
fective  radiated  power  of  98.9  kw. 

VCFM  (FM)  Washington 
iles  for  Reorganization 

ETITION  for  financial  reorganization  pur- 
jant  to  Chapter  10  of  the  U.  S.  Code  has 
en  filed  in  Federal  District  Court  by  WCFM 
FM)  Washington,  the  station  reported  last 
eek.  No  change  in  program  policy  is  planned 
:  this  time,  according  to  W.  M.  Blaisdell,  gen- 
-al  manager. 

Earlier,  WCFM  announced  amendment  of  its 
>-laws  to  allow  union  groups  to  purchase 

ock  in  the  independent  outlet,  already  partly 
wned  by  cooperative  groups.  At  the  time 
sterest  in  establishing  a  companion  am  station 

as  indicated  [B«T,  July  12]. 
1 1  In  its  license  renewal  application,  filed  with 
CC  last  week,  WCFM  submitted  a  balance 
neet  which  showed  that  as  of  June  30  its  deficit 
naled    $284,324.73.    Total    assets  reported 

ere  $65,313.61,  including  $3,223.69  in  cur- 
prit  assets  and  nearly  $24,000  for  development, 
romotion    and   franchises.    Total  liabilities 

ported  were  $109,909.34,  including  $27,834.34 
jrrent  liabilities.  Capital  stock  issued  totaled 
4 early  $240,000  among  some  50  stockholders. 
Station  operates  5-11  p.m.  and  is  33%  com- 
lercial,  FCC  was  told. 

.arkins  Named  WFAA-TV 
•ales  Promotion  Manager 

I  IhARLES  E.  LARKINS.  formerly  assistant 
\  ;iles  promotion  manager  of  KMBC-AM-TV 
\  'lansas  City,  has  been  named  sales  promotion 
aanager  of  WFAA-TV  Dallas.  Ralph  W.  Nim- 
mons.  general  man- 
ager of  the   ch.  8 
station.  announced 
last  week. 

The  appointment 
is  part  of  an  expan- 
sion of  the  station's 
overall  promotion 
activities,  Mr.  Nim- 
m  o  n  s  said.  Joy 
Wright  will  continue 
to  head  the  WFAA- 
TV  audience  promo- 
t  i  o  n  department 
while  Mr.  Larkins 
takes  charge  of  the 
ales  promotion  functions. 

3  J  Under  the  supervision  of  assistant  general 
•  jianager  Terry  Lee,  the  two  promotional  units 
Ian  a  heavy  advertising  and  publicity  cam- 
aign  in  connection  with  WFAA-TVs  power 
oost  to  274  kw,  with  a  new  12-bay  antenna, 
n  Sept.  26.  Spokesmen  said  the  power  in- 
!"ease  will  expand  the  station's  Grade  A  cov- 
-age  area  by  69%. 

Before  joining  the  KMBC  stations  approxi- 
mately two  years  ago,  Mr.  Larkins  was  man- 
ger of  the  sales  department  of  the  Western 
Newspaper  Union  in  Kansas  City.  He  was  in 
ie  Army  Air  Force  during  the  war  and  is  a 
lember  of  SDX,  professional  journalism  fra- 
gility. 

il-OADCASTING     •  TELECASTING 


LARKINS 


WSBB  Management  Changes 

ACTIVE  management  of  WSBB  New  Smyrna 
Beach,  Fla.,  was  assumed  Monday  by  Austin 
Van  Catterton,  WMMB  Melbourne  Fla.,  gen- 
eral manager  and  16  2/3%  owner  of  WSBB, 
following  FCC  approval  of  WSBB's  purchase 
by  Mr.  Catterton  and  Washington  communica- 
tions attorneys,  Norman  E.  Jorgensen  and  Sey- 
mour Krieger  [B«T,  Aug.  9].  Sale  price  at  the 
time  of  purchase  of  thel230  kc,  250  w  unlimited 
facility  was  reported  at  $30,000.  Mr.  Catter- 
ton announced  these  additions  to  the  WSBB 
staff:  Beverly  Fleming,  formerly  WMMB  com- 
mercial manager,  named  director  of  advertising; 
Janet  Boyd,  also  from  WMMB,  named  woman's 
editor  and  Robert  Whiteley,  from  WMOX 
Meridian.  Miss.,  joins  WSBB  as  chief  engineer. 


Lebhar  of  WMGM  Named 
WAAT-WATV(TV)  Vice  Pres. 

BERTRAM  LEBHAR  JR.,  who  is  leaving  his 
post  as  director  of  WMGM  New  York  on 
Aug.  31  after  some  15  years  with  the  station 
[B»T,  Aug.  16],  last  week  was  named  vice 
president  and  director  of  sales  for  WAAT- 
WATV  (TV)  Newark,  effective  Sept.  1. 

In  his  new  post,  announced  Wednesday  by 
Irving  Rosenhaus,  president  and  general  man- 
ager of  Bremer  Broadcasting  Corp.,  licensee  of 
WAAT  and  WATV,  Mr.  Lebhar  will  succeed 
William  Crawford,  who  has  resigned. 

Mr.  Lebhar  has  been  in  broadcasting  for 
more  than  20  years.  He  also  is  well  known 
as  sportscaster  Bert  Lee. 


Charles  F.  Grisham  has  been  appointed  Commercial  Manager  of  WABT, 
Alabama's  Best  in  Television,  operating  with  maximum  power  since  1953. 

Mr.  Grisham,  who  has  been  WABT's  local  sales  manager  since  November, 
1953  has  extensive  background  experience  in  the  radio-television  field.  Before 
coming  to  Birmingham  from  Atlanta  he  was  Sales  Manager  of  WLW-A  (formerly 
VVLTV)  .  Prior  to  that  time  he  was  Assistant  Program  Director  for  WLW,  Cincin- 
nati, Ohio. 

Other  highlights  of  his  career  include:  Radio  Promotion  Manager,  The 
Ralston-Purina  Company,  St.  Louis,  Mo.,  Southeastern  Manager,  The  Edward 
Petry  Company. 

A  graduate  of  Alabama  Polytechnic  Institute  at  Auburn,  Mr.  Grisham 
early  displayed  outstanding  leadership  abilities.  Active  in  sports,  he  was  varsity 
shortstop  and  a  member  of  the  "A"  Club.  Other  honors  included:  Business 
Manager  of  the  College  newspaper,  membership  in  Omicron  Delta  Kappa  and 
Spades,  honorary  leadership  fraternities.  He  also  served  as  an  R.O.T.C.  cadet 
Lt.  Col.  and  was  a  member  of  Scabbard  and  Blade,  National  Military  Fraternity. 

Mr.  Grisham  served  as  a  Major  of  the  Field  Artillery,  U.  S.  Army  during 
World  War  II. 


ALABAMA'S 
BEST  IN  TV 


Represented  Nationally  By  BLAIR  TV. 


August  23,  1954    •    Page  53 


CROSLEY  HEADS  SET 
'GROUP'  AD  PLANS 

EXECUTIVE  and  sales  representatives  of 
Crosley  Broadcasting  Co.  are  meeting  in  Miami 
Beach.  Fla.,  to  consider  "an  entirely  new  con- 
cept in  broadcasting  media  advertising."  This 
concept  is  described  as  "The  Crosley  Group" 
plan. 

Meetings  opened  last  Wednesday  and  were 
to  wind  up  today  (Monday).  The  plan  has  two 
main  targets:  (1)  To  reach  clients  with  the  story 
of  Crosley's  three  "basic  group  outlets"  [WLWT 
(TV)  Cincinnati;  WLWC  (TV)  Columbus,  and 
WLWD  (TV)  Dayton,  Ohio]  plus  the  two 
"optional  group  outlets"  [WLWA  (TV)  at 
Atlanta  and  WLW  (radio)  Cincinnati]  before 
the  broadcast  budget  is  given  to  the  timebuyer 
and  (2)  to  enter  into  competition  for  all  mass 
media  budget  dollars  through  a  carefully 
planned  program. 

The  Crosley  Group  plan  provides  that  ad- 
vertisers must  buy  time  simultaneoulsy  in  all 
the  component  supplements,  using  the  same 
unit;  rates  quoted  carry  a  discount  reward  for 
quantity  buying,  and  the  group  is  promoted 
and  sold  as  an  individual  entity  offering  one 
market  and  one  rate. 

Harry  Mason  Smith,  Crosley  sales  vice  presi- 
dent, said,  "A  great  amount  of  money,  energy 
and  thought  has  gone"  into  this  campaign.  We 
think  that  it  is  a  truly  great  program  which 
will  stir  up  real  interest  and  acceptance  for  the 
Crosley  Group  among  the  nation's  clients." 

Crosley's  extensive  advertising  campaign  is 
designed  to  reach  both  client  and  agency.  The 
story  of  "Wantmanship,"  emphasizing  the 
movement  of  products,  will  be  directed  toward 
the  clients. 

Crosley  executives  describe  the  program  as 
"the  biggest  independent  advertising  campaign 
ever  directed  at  the  client  level."  The  "Want- 
manship" theme  is  described  as  "Crosley's 
ability  to  sell  products  for  the  advertiser 
through  superior  talent,  merchandising  and  pro- 
motion." The  campaign  will  run  at  least  until 
yearend.  with  emphasis  on  autumn  months. 

The  national  sales  force  will  meet  with 
clients  personally  and  specific  promotions  are 
planned  for  each  advertiser.  Crosley  talent 
will  put  "real  sell"  in  their  messages.  Through 
audience  promotion  and  sales  ability  of  talent, 
Crosley  will  "instill  in  the  vast  consuming 
public  the  'want'  for  the  client's  product."  The 
Crosley  merchandising  staff  will  contact  all  re- 
tail outlets  to  convert  "wants"  into  sales. 

Powley  Promoted 

ALLAN  T.  POWLEY,  veteran  Washington 
engineer  who  has  handled  Presidential  pickups 
and  other  major  events  for  over  a  quarter- 
century,  has  been 
named  chief  en- 
gineer of  Evening 
Star  Broadcasting 
Co.,  operating 
WM  AL-AM-FM-TV 
Washington.  He  suc- 
ceeds Frank  Harvey, 
who  has  resigned  to 
take  a  new  assign- 
ment. 

Mr.  Powley  in 
1929  recorded  the 
first  sound  track  of 
a  Presidential  inau- 
guration. He  handled 
operation  and  installation  work  at  WOR  New 
York  in  the  20s  and  was  master  control  super- 
visor at  NBC  Washington.  He  has  been  opera- 
tions supervisor  at  WMAL-AM-TV. 


KEY  BUSINESS  policies  are  discussed  by  these  executives  of  Time  Inc.'s  radio-tv 
properties  at  a  meeting  in  Denver.  L.  to  r:  G.  Bennett  Larson,  president,  KDYL- 
KTVT  (TV)  Salt  Lake  City,  Utah;  Hugh  B.  Terry,  president  and  general  manager, 
KLZ-AM-TV  Denver;  Weston  C.  Pullen  Jr.,  Time  Inc.,  and  Wayne  Coy,  president, 
KOB-AM-TV  Albuquerque. 


MR.  CHITTY 


Fred  Chitty,  KVAN-KOOS, 
Dies  of  Heart  Ailment 

FRED  F.  CHITTY,  56,  general  manager- 
secretary,  KVAN  Inc.,  Vancouver,  Wash., 
and  vice  president-general  manager,  KOOS 
Coos  Bay,  Ore., 
died  Aug.  6  from  a 
heart  attack  at  the 
Barnes  Veterans 
Hospital.  Vancou- 
ver. 

Mr.  Chitty,  who 
also  was  well  known 
in  the  newspaper 
field,  was  for  20 
years  general  man- 
ager of  the  Daily 
Olympian,  Olympia, 
Wash.,  and  editor 
and  publisher  for 
several  years  of  the 
Eugene  (Ore.)  News.  He  joined  KVAN  and 
KOOS  in  1944  and  also  served  as  vice  presi- 
dent of  KROW  Oakland,  Calif.  All  three 
stations   are  Sheldon  F.   Sackett  enterprises. 

In  1951,  Mr.  Chitty  received  the  Oregon 
Press  Assn.  Grand  Annual  Radio  Award  for 
outstanding  service  to  radio.  He  was  a  past 
president  of  the  Washington  State  Assn.  of 
Broadcasters  and  Washington  State  Allied 
Daily  Newspaper  Assn. 

He  is  survived  by  his  wife,  a  son,  two 
daughters  and  eight  grandchildren. 

WGAR  Capital  Correspondent 
Target  of  Extortion  Attempt 

A  SUSPECT  charged  with  trying  to  extort 
$20,000  from  Kay  Halle,  department  store 
heiress  and  Washington  correspondent  for 
WGAR  Cleveland,  is  being  held  by  Cleveland 
police.  The  suspect,  identified  by  police  as 
James  Howard  Lett,  was  held  after  picking 


up  a  dummy  package  supposed  to  contain  the 
$20,000  cash. 

Miss  Halle  had  gone  to  Cleveland  Aug.  13 
to  attend  the  funeral  of  her  father,  Samuel 
Halle,  board  chairman  of  Halle  Bros.  Co.  The 
threatening  letter  was  received  the  next  day. 
Ann  Richards,  a  detective  in  the  Halle  Bros, 
store,  impersonated  Miss  Halle  in  the  trap 
that  led  to  capture  of  the  suspect.  In  1952 
Miss  Halle  was  picked  by  a  national  magazine 
as  one  of  the  10  most  beautiful  women  in 
Washington. 

WRDW-TV  Names  Hicks 
As  Managing  Director 

JAMES  W.  HICKS,  long  active  in  Southern 
broadcasting  circles, 
has  been  appointed 
managing  director  of 
WRDW-TV  Augus- 
ta, according  to  A\-J 
lan  Woodall,  Geor- 
gia station  operator. 
WRDW-TV  is  a  ch. 
12  CBS-TV  outlet, 
Mr.  Hicks  has  been 
commercial  manager 
of  WDAK  Colum- 
bus and  before  that 
had  been  general 
manager  of  WCOS 
Columbia,  S.  C,  as 
well  as  commercial  manager  of  WGST  Atlanta 


MR.  HICKS 


WNYC  Backs  Tv  Plans 

SEYMOUR  N.  SIEGEL.  director  of  munici 
pally  owned  WNYC  New  York,  Went  before 
the  city's  planning  commission  last  week  tc 
ask  that  the  past  two  years'  $380,000  allocatior 
for  construction  of  a  television  station  be  con 
tinued  in  the  new  1954-55  capital  budget.  Thf 
allocation  had  been  made  in  previous  budget: 
in  anticipation  of  a  tv  grant  from  FCC,  whicl 
issued  the  city  a  construction  permit  for  f 
ch.  13  noncommercial  station  last  May. 


Page  54    •    August  23,  1954 


Broadcasting   •  Telecastinc 


Two  W.  Va.  Tv  Outlets 
To  Offer  Joint  Service 

A  NOVEL  "consolidation"  of  a  vhf  with  a 
uhf  station  was  announced  last  week. 

In  what  is  believed  to  be  the  first  such  in- 
stance of  its  kind,  ch.  49  WKNA-TV  Charles- 
ton. W.  Va..  owned  by  Joseph  L.  Smith  Jr..  and 
ch.  4  WOAY-TV  Oak  Hill,  W.  Va.,  owned  by 
Robert  R.  Thomas  Jr..  will  link  operations, 
effective  Sept.  20  when  WOAY-TV  begins  com- 
mercial operations.  They  will  become  a  basic 
ABC  affiliate.  Mr.  Smith's  station  (WKNA- 
TV)  has  been  operating  since  last  Sept.  17. 

The  linked  operation  is  designed  to  bring 
maximum  service  to  West  Virginia  viewers  and 
maximum  value  to  national  spot  advertisers,  it 
was  said. 

The  stations  reportedly  will  be  sold  at  a 
[  combined  rate  based  on  $300  for  Class  A  hour 
j  time.   Neither  station  will  be  sold  separately, 
|  spokesmen  emphasized.    Weed  Television  will 
be  exclusive  national  sales  representatives  for 
the  operation. 

Simultaneous  programming  will  emanate 
1  from  both  transmitters:  WKNA-TV's  operating 
with  22.5  kw  in  Charleston  and  WOAY-TV 
operating  from  Oak  Hill  with  a  maximum 
power  of  100  kw.  A  local  loop  will  be  main- 
tained between  both  transmitters.  Approximate 
distance  between  the  two  cities  is  35  miles. 

C.  P.  Persons  Jr.  Appointed 
KOTV  (TV)  V.  P.-Gen. 

APPOINTMENT  of  C.  P.  Persons  Jr.,  former- 
ly vice  president-manager  of  WABT  (TV)  Bir- 
mingham, Ala.,  as 
vice  president  -  gen- 
e  r  a  1  manager  o  f 
KOTV  (TV)  Tulsa, 
Okla.,  effective 
Sept.  1,  has  been  an- 
nounced  by  C. 
Wrede  Petersmeyer, 
president  of  licensee 
KOTV  Inc.  In  mak- 
ing the  announce- 
ment, Mr.  Peters- 
meyer said  that  he 
will  continue  a  s 
president  of  KOTV 
Inc.  and  Dick 
Campbell  will  remain 
KOTV,  basic  CBS  affiliate  in  the  Tulsa  area, 
has  been  on  the  air  since  1949  and  was  pur- 
chased recently  by  J.  H.  Whitney  &  Co. 

Freed  Signed  by  WINS 

ALAN  FREED,  disc  jockey  on  the  Moondog 
House  program  on  WJW  Detroit  for  the  past 
three  years  and  known  as  "King  of  the  Moon- 
doggers,"  has  been  signed  by  WINS  New  York 
for  approximately  24  hours  of  programming 
per  week  and  also  will  be  syndicated  nationally 
by  recordings,  Robert  J.  Leder,  executive  vice 
president  and  general  manager  of  WINS,  an- 
nounced last  week. 

Starting  Sept.  7  his  rhythm-and-blues  records 
programs  will  be  presented  on  WINS  Mondays 
through  Saturdays,  Mr.  Leder  said.  He  re- 
ported that  the  national  syndication  plan  offers 
one-hour  and  three-hour  programs  daily  and 
said  six  stations,  including  WJW,  already  had 
been  sold.  Under  a  percentage-plus-minimum- 
guarantee,  Mr.  Leder  said,  Mr.  Freed  should 
receive  from  $75,000  to  $100,000  annually. 


MR.  PERSONS 

station  manager. 


WFMT(FM)  to  Triple  Power 

WFMT  (FM)  Chicago  plans  to  triple  its  power 
from  8.34  kw  to  28  kw  and  move  its  operation 
to  a  new  location  by  Sept.  15,  the  station  has 
announced.  At  the  same  time  it  was  revealed 
that  the  "culture"  station  has  raised  $16,000 
thus  far  in  listener  contributions  'enabling  it  to 
remain  on  the  air  through  the  summer. 

The  station,  which  programs  serious  music, 
poetry,  discussion  and  drama  exclusively,  plans 
to  move  from  present  quarters  at  4000  W. 
Washington  Blvd.  to  221  N.  LaSalle  St.  Operat- 
ing on  98.7  mc.  it  hopes  to  boost  its  listening 
range,  with  a  new  antenna  of  571  feet  and  a  5 
kw  RCA  transmitter,  to  include  South  Bend, 
Milwaukee  and  other  points.  It  will  operate 
from  6  p.m.  to  1  a.m.  weekdays  and  3  p.m.  to 
12  midnight  Sundays. 


WMAQ,  WNBQ  (TV)  Report 
Boom  in  Spot,  Local  Sales 

NATIONAL  spot  and  local  sales  business  is 
booming  at  WMAQ  and  WNBQ  (TV)  Chicago, 
with  new  highs  reached  for  the  NBC  o&o 
outlets  during  the  first  six  months  of  1954,  it 
was  announced  last  week  by  Charles  V. 
Dresser,  sales  director  of  the  outlets. 

WNBQ  showed  a  33.7%  gain  in  income 
compared  to  the  first  half  of  last  year,  taking 
into  account  frequency  discounts,  facilities 
charges  and  other  factors,  while  radio  sales  of 
WMAQ  came  off  13.4%  better  than  in  Janu- 
ary-July of  1953,  on  the  same  basis. 

Accounting  for  the  boost  on  the  television 
side  was  a  47%  increase  in  local  sales  and  a 
gain  of  24%  for  national  spot.  Accounting 
for  the  jump  in  radio  was  an  increase  of  19% 
in  national  spot  and  5%  in  local  sales. 


KM  AC  -  K  LBS 

reach  more  people  (*)  than 
live  in 

•  Chicago  •  Detroit 

•  Boston  •  Seattle 

•  Philadelphia  •  St.  Louis 

•  Los  Angeles  or  Cleveland 


HOWARD  W.  DAVIS,  Ownw 

SAN  ANTONIO,  TEXAS 

5000  WATTS 

ON  630 


HOWARD  W.  DAVIS,  Pre* 
GLENN  DOUGLAS,  Mgr. 

HOUSTON,  TEXAS 

5000  WATTS 

ON  610 


4,135,752  people  in  the  0.5  MM  contour 


The  Biggest  Buy  in  the  Biggest  State! 


Ask  the  Walker  Representation  Co.,  Inc. 


Broadcasting 


Telecasting 


August  23,  1954    •    Page  55 


MR.  GRISHAM 


Grisham  to  Head  Sales 

At  WABT  (TV)  Birmingham 

CHARLES  F.  GRISHAM,  local  sales  manager 
of  WABT  (TV)  Birmingham,  Ala.,  since  No- 
vember 1953,  has  been  appointed  commercial 
manager,  the  station  announced  last  week. 

Prior  to  joining  WABT,  Mr.  Grisham  was 
sales  manager  of  WLWA  (TV)  Atlanta  and 
assistant  program  di- 
rector, WLW  Cin- 
cinnati. During  his 
earlier  career  he 
was  radio  promotion 
manager,  Ralston- 
Purina  Co.,  and 
southeastern  mana- 
ger, the  Edward  Pe- 
rry Co.,  station  rep- 
resentation firm. 

It  was  announced 
earlier  by  the  station 
that  C.  P.  Persons, 
WABT  vice  presi- 
dent-manager, had 
resigned  to  accept  a  similar  position  at  KOTV 
(TV)  Tulsa  (see  separate  story,  page  55). 

Fetzer  Promotes  Three 

At  WKZO-AM-TV  Kalamazoo 

THREE  key  staff  appointments  at  WKZO- 
AM-TV  Kalamazoo,  Mich.,  were  announced 
last  Tuesday  by  the  Fetzer  Broadcasting  Co., 
stations'  licensee. 

Carl  E.  Lee,  Fetzer's  managing  director,  an- 
nounced the  promotion  of  O.  T.  Gaston,  radio 
account  executive  for  seven  years,  to  radio  ad- 
ministrative assistant  to  the  managing  director; 
Robert  Dye  from  head  of  radio-tv  production  to 
promotion  director  for  WKZO-AM-TV,  and 
Donald  DeSmit  from  sales  director  to  sales 
manager  of  WKZO-TV. 

Clarke  Brown  Co.  Adds  Six; 
Names  Peranni  Houston  Mgr. 

ADDITION  of  six  stations  to  the  list  of  those 
represented  by  Clarke  Brown  Co.,  Dallas,  has 
been  announced  by  the  company.  Simultane- 
ously, the  appointment  of  Andrew  E.  Peranni 
as  manager  of  the  Houston  office  was  an- 
nounced. Mr.  Peranni  formerly  was  with  the 
sales  department  of  WAFB-TV  Baton  Rouge. 

Stations  added  were  KTRH  Houston,  WMPS 
Memphis,- Tenn.,  KLIF  Dallas,  KNOE-AM-TV 
Monroe,  La.,  and  WNOE  New  Orleans. 

KPTV  (TV)  Sets  New  Rates 

KPTV  (TV)  Portland,  Ore.,  has  issued  Rate 
Card  No.  4  which  establishes  a  new  time  period, 
Class  AA,  and  new  rates  for  classes  A,  B,  C 
and  D.  Class  A  A,  extending  from  7:29  p.m. 
to  10:31  p.m.,  will  cost  $120  for  a  20-60  sec- 
ond announcement.  The  new  card,  effective 
Sept.  1,  will  not  affect  present  station  adver- 
tisers until  March  1,  except  station  break  ad- 
vertisers who  are  protected  until  Dec.  1. 

KPTV  on  Sept.  1  will  increase  its  power  to 
204  kw,  boosting  its  present  power  more  than 
12  times,  according  to  the  station. 

KLPW  Construction  Underway 

KLPW  Union,  Mo.,  near  St.  Louis,  reports 
that  construction  has  begun  on  its  tower  and 
that  it  expects  to  be  on  the  air  this  month. 
The  1220  kc  outlet,  owned  by  Les  Ware,  for- 
mer general  manager  of  KXLW  St.  Louis,  will 
be  managed  by  Norb  Moore. 


Scraping  the  Sky 

CONSTRUCTION  of  KWTV  (TV) 
Oklahoma  City's  new  tower  has  passed 
the  high  of  1250  ft.  (approximate  height 
of  the  Empire  State  Bldg. )  and  now 
stands  at  1290  ft.,  Edgar  T.  Bell,  ex- 
ecutive vice  president,  has  announced. 
The  structure  with  antenna,  due  to  be 
completed  this  month,  will  measure  1572 
ft.  Target  date  of  Oct.  1  has  been  set 
for  operation  of  the  new  tower  coupled 
with  increase  in  effective  radiated  power 
to  the  maximum  316  kw. 


WGMA  to  WKDN  Group 

SALE  of  WGMA  Hollywood,  Fla.,  by  Roy  M. 
Greene  to  South  Jersey  Broadcasting  Co. 
(WKDN  Camden,  N.  J.)  for  $25,000  plus  as- 
sumption of  certain  obligations  was  announced 
last  week.  Sale  was  arranged  through  Allen 
Kander,  station  broker,  and  is  subject  to  FCC 
approval.  WGMA  operates  on  1320  kc  with 
500  w  daytime.  Ranulf  Compton  is  presi- 
dent and  Gordon  Giffen,  general  manager,  of  1 
kw  davtimer  WKDN  (on  800  kc).  Sale  bid  has 
been  filed  with  FCC. 


Ray  Ryan  Dies 


FUNERAL  services  were  held  Aug.  10  for  Ray 
Rvan,  who  owned  and  operated  WCNC  Eliz- 
abeth City,  N.  C.  Mr.  Ryan  died  of  a  broken 
neck  received  in  a  swimming  accident  near  his 
home  at  Elizabeth  City.  From  1948  until  last 
year  he  was  sales  manager  and  announcer, 
WFLO  Farmville,  Va.  He  is  survived  by  his 
wife  and  two  sons. 

WJAR-TV  Construction  Starts 

CONSTRUCTION  has  begun  on  the  new 
1,059-foot  tower  of  WJAR-TV  Providence, 
R.  I.,  at  Rehoboth,  Mass.,  it  was  announced 
last  week,  with  completion  date  set  at  Nov.  1. 
A  new  50  kw  transmitter  and  antenna  will 
boost  the  ch.  10  station's  effective  radiated 
power  to  316  kw.  WJAR-TV  is  presently 
operating  with  225  kw. 

STATION  PEOPLE 

Arthur  L.  Gray,  sales  and  operations  manager, 
WIRK-TV  West  Palm  Beach,  Fla.,  to  WITV 
(TV)  Fort  Lauderdale,  Fla.,  as  general  manager. 

William  Wiggins,  formerly  account  executive, 
Tri  Arts  Studio, 
L.  A.,  to  WTOP 
Washington  as  pro- 
motion and  advertis- 
ing director,  suc- 
ceeding Warren  J. 
Boorom,  appointed 
assistant  local  pro- 
motion manager, 
BAB,  N.  Y.  [B*T, 
Aug.  16]. 

Aaron  Bloom,  ac- 
count executive, 
KGO  San  Francisco, 
promoted  to  sales 
manager. 

Bob  Walton,  manager,  WJBS  DeLand,  Fla.,  to 
WTWO  (TV)  Bangor,  Me.,  as  local  sales  man- 
ager. 

Dale  Baum,  WJTV  (TV)  Jackson,  Miss.,  to 
WTVD  (TV)  Durham,  N.  C,  as  film  buyer. 
Ralph  Andrews,  film  programming  director, 
WCAN-TV  Milwaukee,  to  WBKB  (TV)  Chi- 
cago in  similar  capacity,  succeeding  George  C. 


MR.  WIGGINS 


Rice,  who  moves  to  WABC-TV  New  York  a 
film  director. 

Trent  Christman,  Gillham  Adv.,  Salt  Lake  City' 
to  KONA  (TV)  Honolulu,  as  program  man 
ager;  Gene  Terrell,  assistant  to  executive  prd 
ducer,  KNBH  (TV)  Los  Angeles,  to  station  a 
promotion-publicity  manager 

Jack  L.  Wrenn,  administration  staff,  Burlingtoi 
Mills,  Burlington, 
N.  C,  to  WSAZ-TV 
Huntington,  W.  Va., 
as  sales  represent- 
ative; Lawrence  H. 
Rogers,  news  direc- 
tor, WEAU-TV  Eau 
Claire,  Wis.,  to  sta- 
tion as  announcer. 


Don  Murdock, 

WTRF  -  TV  Wheel- 
ing, W.  Va.,  pro- 
moted to  continuity 
chief,  succeeding 
Robert  R.  Ragase, 
deceased. 


Mel   Offenbach,  account 


MR.  OFFENBACH 


MR.  WRENN 

executive,  and  Lej 
Castaneda,  announc 
er,  both  KNGS  Han 
ford,  Calif.,  ap 
pointed  sales  man  i 
ager  and  program  di 
rector,  respectively,  j 
I 

James   A.  Mount 

formerly  sales  man 
ager,  KEX  Portland 
Ore.,  to  KGW  sam 
city,  as  commercia 
manager. 


Ervin  Pinkston,  sale 
staff,  Carpenter  Pa| 
per  Co.,  Chicago,  to  KRNT  Des  Moines  a 
account  executive. 

Johnny  R.  Holmes,  radio-tv  specialist,  Arm 
Home  Town  News  Center,  Kansas  City,  Mo 
to  KSWM-TV  Joplin,  Mo.,  as  sports  directo 
upon  release  from  active  duty. 

John  Paley,  Hollywood  promotion  and  publicit 
specialist,  appointed  promotion  and  publicit 
director,  KUAM  Agana,  Guam,  headquarters 
in  Hollywood. 

John  F.  Hartry,  promotion  supervisor,  CFP1 
London,  Ontario,  promoted  to  public  servic 
and  market  research  director,  CFPL-AM-TVf 
Harvey  M.  Clarke,  advertising  manager.  Cap 
tol  Records  of  Canada  Ltd.,  Toronto,  succeed 
Mr.  Hartry. 

Paul  R.  Littto  sales  dept.,  WTVI  (TV)  St.  Loui> 

Norman  Nesbitt,  freelance  Hollywood  radio-t 
announcer-personality,  to  KOA-AM-TV  Denve* 
in  similar  capacity. 

Warren  Sandy,  accountant,  KNBH  (TV)  Holly 
wood,  father  of  boy,  Warren  Jr. 

Jack  Harris,  WBAP-TV  Fort  Worth,  father  o 
boy,  Jack  Harris  Jr. 

Bill  Tusher,  commentator,  KBIG  Avalon,  Calif 
father  of  girl,  Claudia  Scott. 

Robert  Beebe,  account  executive,  WHLI  Hemp 
stead,  L.  I.,  N.  Y.,  father  of  girl,  Deane  Robir 

Mort  Hall,  continuity  director,  WBBM  Chicagc 
father  of  boy,  James. 

Jim  Reid,  sports  announcer,  WPTF  Raleigr 
N.  C,  father  of  girl. 

Freeman  Cherry,  42,  sales  manager,  WKA" 
Glasgow,  Ky.,  died. 

Richard  Lifvendahl,  26,  salesman,  KOVR  (TV 
Stockton,  Calif.,  died  July  30. 


Page  56    •    August  23,  1954 


Broadcasting 


Telecastin 


EDUCATION 


NAEB  SCHEDULES 
^EW  YORK  MEETS 

a*  • 

"LANS  for  the  National  Assn.  of  Educational 
troadcasters'  educational  television  engineer- 
hg  workshop  to  be  held  in  New  York  Oct. 
9-27  and  NAEB's  30th  annual  convention 
pet.  27-30  also  in  New  York  were  announced 
imultaneously  last  week. 

Feature  of  the  convention  will  be  a  talk 
|t  the  Oct.  28  luncheon  by  FCC  Chairman 
osel  H.  Hyde. 

Engineers  attending  the  workshop  will  tour 
tCA's  plant  at  Camden,  N.  J.,  the  first  two 
ays;  the  General  Precision  Labs  at  Pleasant- 
ille,  N.  Y.,  the  next  two  days  (Oct.  21-22); 
he  DuMont  Telecenter  in  New  York  the  morn- 
og  of  Oct.  23,  and  the  Empire  State  Bldg. 
lultiple  transmitter  location  that  afternoon. 
!  iegular  sessions  start  on  Oct.  24  at  2  p.m.  at 
>ew  York's  Hotel  Biltmore,  when  delegates 
neet  with  NAEB  officers  and  directors.  On 
]l)ct.  25  delegates  will  visit  Allen  B.  DuMont 
.abs  in  Clifton,  N.  L,  for  technical  sessions 
nd  equipment  demonstrations.  The  next  morn- 
ing, members  attend  a  session  at  NBC  studios 
:-:  nd  similarly  an  afternoon  session  will  be  held 
"jjt  CBS. 

TO  Reports  will  be  organized  the  morning  of 

-::)ct.  27,  the  remainder  of  that  day  devoted  to 
luncheon  and  tour  of  United  Nations  radio 

W-j)nd  tv  communication  facilities.  Convention 
xhibits  will  be  on  display. 

Jy  The  convention  will  get  down  to  business 

7  he  morning  of  Oct.  28,  followed  by  Chair- 
nan  Hyde's  speech;  a  workshop  session  at 

~  VNYC  New  York  studios  that  afternoon;  more 
.  orkshop  sessions  the  morning  of  Oct.  29  after 
vhich  NBC  will  give  a  color  demonstration  and 
IBS  will  present  a  tv  rehearsal  on  use  of 

p'P  ameras  and  lighting.  NAEB  holds  its  annual 
■anquet  that  night  at  the  Biltmore. 


The  Milwaukee  Journal,  licensee  of 
WTMJ-AM-TV  there,  turned  its  Radio  City 
newsroom  and  studios  into  classrooms  for 
24  students  and  faculty  members  of  the 
Television  News  Institute  of  Northwestern 
U.'s  Medill  School  of  Journalism.  Inspect- 
ing a  reel  of  newsfilm  are  (I  to  r)  Profes- 
sor Baskett  Mosse,  Northwestern  radio-tv 
department  chairman;  Jack  E.  Krueger, 
WTMJ  news  editor;  Roger  Pihl,  radio-tv 
director,  St.  Lawrence  U.,  Canton,  N.  Y.; 
John  Patterson,  assistant  news  editor, 
WDBJ  Roanoke,  Va.,  and  Ronald  Bledsoe, 
WLAC-TV  Nashville. 

Broadcasting    •  Telecasting 


. . .  and  see  why  the 
Rust  Remote  Control  System  is  your  best  buy 

First  .  .  .  you'll  find  that  no  two  Rust  systems  are  exactly  alike.  They 
are  not  "packaged"  units,  but  engineered  systems,  specifically  designed  to 
fit  your  transmitter. 

Second  .  .  .  you'll  see  that  the  Rust  system  is  complete  —  you  have 
nothing  else  to  buy  "to  fit  your  equipment".  You  even  get  interconnection 
diagrams,  especially  made  for  your  transmitter  and  monitors. 

Third  .  .  .  there  are  no  tubes,  so  there  are  no  tube  failures.  There  are 
no  adjustments,  so  there  are  no  maladjustments.  The  Rust  system  functions 
as  it  should  .  .  .  with  practically  no  maintenance. 

If  you  are  considering  Remote  Control,  investigate  before  you  buy. 
Take  a  peek  behind  the  panel  and  you'll  choose  Rust. 


FOR  EXAMPLE  -  Rus,  Type .  WOM  Tower  U£» 

Like  other  W-ffifi?*^  «d 
Tower  Lighting  Unit  is  co    v       &  in  that 
contained.  It  offers  an  extra  nt  ^ut 

rTr>+   only  meters  he1"™*  operator. 

Kn  extra  w«h.Qeg^>hat  you  get  when  you 


Unit 


r/tneVust  System. 


the  (raw)  industrial  company,  inc. 

608  WILLOW  STREET,  MANCHESTER,  N.  H. 

August  23,  1954    •    Page  57 


EDUCATION 


Detroit  Educ.  Tv 

MORE  THAN  $400,000  of  a  $1.4  mil- 
lion goal  has  been  raised  by  the  Detroit 
Educational  Television  Foundation,  per- 
mittee of  ch.  56  WTVS  (TV)  there  for 
operation  of  the  station.  WTVS  will 
begin  closed  circuit  operations  this  fall 
and  regular  telecasts  near  the  end  of  the 
year.  The  foundation,  which  is  com- 
posed of  civic,  cultural  and  educational 
groups,  already  has  ordered  equipment 
for  a  limited-scale  operation  pending 
collection  of  the  remaining  funds. 


Teachers  Workshop  to  Hear 
Of  Radio-Tv  Ad  Techniques 

RADIO-TV  advertising  techniques  will  be 
among  subjects  scrutinized  during  the  coming 
two  weeks  by  64  Los  Angeles  City  school  teach- 
ers participating  in  the  fourth  annual  Teachers 
Advertising  Workshop,  sponsored  by  Holly- 
wood Advertising  Club,  Los  Angeles  Adver- 
tising Club,  Los  Angeles  Advertising  Women 
Inc.  and  Advertising  Assn.  of  the  West. 

Broadcast  advertising  practices  will  be  de- 
scribed by  a  panel  consisting  of  Robert  J.  Mc- 
Andrews,  vice  president  and  commercial  man- 
ager, John  Poole  Broadcasting  Co.,  Hollywood, 
and  president.  Southern  California  Broadcasters 
Assn.;  Norman  Ostby,  vice  president  in  charge 
of  station  relations,  Don  Lee  Broadcasting  Sys- 
tem, that  city;  Dorothy  Brown,  continuity  ac- 
ceptance editor,  ABC-TV  there;  George  Mos- 
covics,  manager  of  tv  development,  KNXT 
(TV);  Rodney  Voight,  assistant  to  director  of 
press  information,  CBS  Radio  there,  and  An- 
drew C.  Love,  producer,  NBC  Hollywood. 

In  another  panel,  Jack  O'Mara,  director  of 
research  and  promotion,  KTTV  (TV)  Holly- 
wood, will  describe  advertising  research  pro- 
cedures. 

NAEB  Holds  Tv  Workshop 
At  Michigan  State  College 

THIRTY  educators  and  educational  tv  directors 
will  participate  in  a  tv  production  workshop 
to  be  conducted  by  the  National  Assn.  of  Edu- 
cational Broadcasters  at  Michigan  State  Col- 
lege, East  Lansing,  from  Aug.  22  to  Sept.  11. 

The  workshop  is  designed  to  provide  knowl- 
edge and  experience  in  various  phases  of  tele- 
vision, including  directing,  writing  and  pro- 
ducing. Expenses  of  the  clinic  and  its  partici- 
pants will  be  defrayed  by  NAEB. 

The  Illinois  Institute  of  Technology  an- 
nounced last  week  that  Dr.  Henry  W.  Knep- 
ler,  assistant  professor  of  English  there,  would 
be  one  of  the  participants.  Dr.  Knepler  has 
appeared  on  numerous  educational  tv  programs 
over  Chicago  stations  and  is  director  of  the 
school's  dramatic  group. 

EDUCATION  PEOPLE 

Dr.  Robert  D.  Leigh,  director  of  communica- 
tions study,  Columbia  U.,  appointed  acting 
dean  of  Columbia  U.'s  School  of  Library  Serv- 
ice, effective  in  September. 

Peter  Goelet,  formerly  director,  WGNY  New- 
burgh,  N.  Y.,  appointed  national  advisor  to 
educational  KTHE  (TV)  Los  Angeles  Families 
Are  First  panel  discussion  program. 


NETWORKS 


CBS-TV  PLANS  3  COLOR  SHOWS  PER  WEEK 


Network's  new  Studio  72  has 
been  remodeled  especially  for 
color.  Stage  lighting  proves  to 
be   major  undertaking. 

AS  PART  of  its  new  policy  offering  three  or 
more  tv  shows  in  color  each  week  between 
Aug.  22  and  April  6,  1955,  CBS-TV  last  week 
was  preparing  to  launch  its  first  color  show 
from  its  new  Studio  72,  especially  remodeled 
for  color  productions. 

The  initial  color  telecast  from  Studio  72 
was  to  be  Ed  Sullivan's  Toast  of  the  Town 
yesterday  (Sunday,  8-9  p.m.  EDT). 

Meanwhile,  CBS-TV  released  an  up-to-date 
schedule  of  its  color  broadcasting  plans  for  the 
approaching  season.  The  list  encompasses  some 
75  colorcasts  during  the  Aug.  22-April  6  period, 
including  five  film  programs. 

The  remodeled  Studio  72  is  at  the  site  of  the 
former  RKO  81st  St.  Theatre  in  New  York. 


vides  room  for  as  many  as  19  members  of 
musical  group. 

Another  feature  is  the  Izenour  board,  firs 
used  in  CBS  Television  City,  Hollywood,  whicl 
is  electronically  operated,  permitting  one  tech* 
nician  to  control  all  500  stage  lights,  and  eveK 
to  pre-set  lighting  combinations  for  actioi 
sequences. 

The  CBS-TV  color  schedule  includes  Best  o 
Broadway ,  sponsored  by  Westinghouse  Electri 
Corp.  to  be  presented  on  Wednesday  nights  one 
a  month  (10-11  p.m.  EDT),  and  Chrysle* 
Corp.'s  once-a-month  Shower  of  Stars  ever 
fourth  Thursday  at  8:30-9:30  p.m.  (also  si 
story  page  28).  Rest  of  the  programs  a: 
regularly  scheduled  CBS-TV  shows  to  be  colo 
cast  on  a  rotating  basis.  In  the  following  lisl 
those  marked  with  asterisk  (*)  will  originat 
from  the  West  Coast;  the  rest  from  Studio  Tt 
The  schedule: 

August — Aug.  22.  Toast  of  the  Town;  2 


THIS  ORGAN-LIKE  CONSOLE  will  control  the  elaborate  lighting  for  color  tv  produc- 
tions at  CBS-TV's  New  York  Studio  72.  The  operator  is  seated  at  an  Izenour  board 
which  pre-sets  light  cues  and  stores  them  in  "memory  boxes."  The  board  controls  I 
500  individual  stage-lighting  fixtures.  The  studio  was  inaugurated  yesterday  (Sunday).  f 


CBS-TV  said  it  expected  more  than  50  regular 
network  shows  would  be  telecast  in  color 
from  the  studio  this  season.  More  than  20 
other  shows  will  originate  in  CBS  Television 
City,  Hollywood. 

In  revamping  the  stage  for  color,  lighting 
proved  to  be  a  major  undertaking.  Initial  plans 
called  for  installation  and  hanging  of  500  in- 
dividual lights,  ranging  from  750  to  5,000  w 
each.  The  roof  was  unable  to  sustain  the 
weight,  thus  requiring  a  75-ft.-long.  36-inch 
steel  beam  to  be  installed  overhead,  22  feet 
above  the  stage.  Any  type  of  action  can  be 
spotlighted  from  the  grid.  The  lighting  opera- 
tion required  33  tons  of  steel  and  35  miles  of 
copper  wire. 

Other  projects  involved  widening  the  stage 
to  the  full  width  of  the  building,  and  a 
doubling  of  its  depth.  It  can  utilize  eight 
cameras.  Other  cameras  are  housed  in  the 
balcony  which  also  accommodates  sound- 
effect  equipment  and  large  spotlights  and  pro- 


'  Big  Payoff;  31,  Danger. 

September — Sept.  7,  *Life  with  Father;  \ 
Love  of  Life;  14,  -'Meet  Millie;  15,  Best 
Broadway;  19,  What's  My  Line?;  25,  "My  Ft 
vorite  Husband;  30,  Jane  Froman  Show;  3J 
*Chrysler  show:  Shower  of  Stars. 

October — Oct.  4,  Garry  Moore  Show, 
Burns  and  Allen;  13,  Best  of  Broadway;  II 
Studio  One;  18,  "Bob  Crosby  Show;  23,  Two  f\ 
the  Money;  25,  December  Bride;  28,  *Chrysl 
show:  Shower  of  Stars;  29,  Mama. 

November — Nov.  1,  Arthur  Godfrey's  Tale.', 
Scouts;  4,  "Art  Linkletter's  House  Party;  ' 
Art  Linkletter's  House  Party;  5,  Perry  Con 
Show;  10,  Best  of  Broadway;  14,  You  A 
There;  14,  "Jack  Benny  Show;  17,  Search  j\ 
Tomorrow;  19,  Line-Up;  21,  You  Are  Theft 
24,  Godfrey  &  His  Friends;  25,  *Chrysler  sho\ 
Shower  of  Stars;  27,  "That's  My  Boy;  28.  C 
leste  Holm  Show;  Jo  Stafford  Show — date  to 
announced. 

December — Dec.  1,  Valiant  Lady;  2,  Valid 


Page  58    •    August  23,  1954 


Broadcasting    •  Telecasts 


in  SAN 
FRANCISCO 


TELEVISION  CORPORATION 

OTHER  OFFICES: 


CLEVELAND: 


ATLANTA: 


1268  Winston  Rd.,  S.  Euclid,  0.  Room  401  Georgia  Savings 
EVergreen  1-0531  Bank  Bldg.  -  LAmar  2036 

nrrPniT.  2310  Cass  Ave-  mAI  I  AO  304  S.  Harwood  St. 
DLIKUII.  WOodward  1-2992  UALLAo:      PRospect  1658 


Lady;  6,  /  Love  Lucy;  7,  "Red  Skelton;  8,  Best 
of  Broadway;  11,  Beat  the  Clock;  13,  Arthur 
Godfrey  Time  14,  "Meet  Millie;  19,  Fred  War- 
ing Show,  23,  *Chrysler  show:  Shower  of  Stars; 
26,  Omnibus;  30,  Guiding  Light. 

January,  1955 — Jan.  4,  "Life  with  Father;  5, 
Best  of  Broadway;  7,  Douglas  Edwards  News; 
8,  "My  Favorite  Husband;  10,  Douglas  Edwards 
News;  11,  Douglas  Edwards  News;  12,  Douglas 
Edwards  News;  15,  Jackie  Gleason  Show;  18, 
Strike  It  Rich;  20,  "Chrysler  show:  Shower  of 
Stars;  21,  On  Your  Account;  24,  Robert  Q. 
Lewis  Show. 

February — Feb.  2,  Best  of  Broadway;  5,  Two 
In  Love;  9,  I've  got  a  Secret;  13,  What's  My 
Line?;  16,  SpOrts  Spot;  17,  *  Chrysler  show: 
Shower  of  Stars;  21,  Morning  Show;  27,  Sunday 
News  Special. 

March — March  2,  Best  of  Broadway;  4, 
Brighter  Day;  9,  Portia  Faces  Life;  11,  Secret 
Storm;  16,  Chronoscope;  17,  *Chrysler  show: 
Shower  of  Stars;  18,  Our  Miss  Brooks;  24, 
Name  That  Tune. 

April — April  6,  Arthur  Godfrey  &  Friends. 


Color  to  Riches 

THE  POT  of  gold  at  the  end  of  the 
"color"  rainbow  on  Toast  of  the  Town 
yesterday  (CBS-TV,  Sunday  8-9  p.m. 
EDT)  was  $3  million  worth  of  furs  and 
jewels  which  were  to  bedeck  the  shapely 
dance  group  known  as  the  "Toastettes." 
Chinchilla,  sable,  mink,  ermine  and  fox 
appeared  in  full  color  along  with  %2Vz 
million  worth  of  jewelry.  Outstanding 
single  piece  of  glitter  was  a  127-carat 
emerald-cut  diamond  worn  on  a  chain  of 
diamond  baguettes,  valued  at  $1  million. 
The  diamonds  and  furs  were  loaned  to 
the  Ed  Sullivan  show  by  Harry  Winston 
Inc.  and  Fredrica  Furs. 


DETROIT:  woodwafd55!^6^  DALLAS: 
DES  MOINES:  TC 

1115  High  St.  Sterlir, 
Phone  3-4117  King  I 


Sterling  Films,  Ltd. 
King  Edward  Hotel 


CBS,  NBC-TV  Expect 
Big  Turnout  at  Meets 

HEAVY  attendance  is  expected  at  NBC-TV  and 
CBS  Radio  affiliate  meetings  scheduled  for 
Chicago  during  a  three-day  period  starting  a 
week  from  tomorrow  (Tuesday)  [B«T,  Aug. 
16]. 

Kenyon  Brown,  KWFT  Wichita  Falls,  Tex., 
chairman  of  the  Affiliates  Advisory  Board,  re- 
ported last  week  that  the  CBS  Radio  group 
already  had  acceptances  from  at  least  260 
people,  representing  125  stations,  and  that  as- 
surances had  been  received  from  many  others. 

NBC-TV  authorities  said  officials  from  at 
least  150  of  its  200  station  affiliates  were  ex- 
pected to  attend  the  NBC-TV  sessions. 

The  CBS  Radio  group  also  revealed  further 
agenda  plans.  Mr.  Brown  will  give  the  opening 
talk  at  the  first  session  at  the  Edgewater  Beach 
Hotel,  Sept.  1. 

After  Mr.  Brown's  opener,  talks  will  be 
given  by  CBS  Radio  executives  including  Adrian 
Murphy,  president;  John  Karol,  vice  president 
in  charge  of  network  sales;  Lester  Gottlieb,  vice 
president  in  charge  of  network  programs;  Sig 
Mickelson,  vice  president  of  CBS  Inc.  in  charge 
of  news  and  public  affairs;  George  Bristol,  di- 
rector of  sales  promotion  and  advertising,  and 
Charles  Oppenheim,  administrative  manager, 
sales  promotion  and  advertising. 

CBS  Inc.  President  Frank  Stanton  will  speak 
at  the  final  luncheon  session  of  the  CBS  Radio 
affiliates  on  Sept.  2. 

Other  than  the  business  sessions,  where  the 


TELEVISION  CORPORATION 

NEW  YORK:  HOLLYWOOD: 

1560  Broadway  4376  Sunset  Drive 

PLaza  7-3070  NOrmandy  2-9181 

PUIPAPfV  1250  S.Wabash 
bnlUMbU.  WAnash  2-7937 


Broadcasting   •  Telecasting 


August  23,  1954    •    Page  59- 


bulk  of  network-station  relations  policy  will  be 
talked  over,  CBS  Radio  affiliates  will  be  invited 
to  see  a  display  of  local  station  promotion 
assembled  by  a  special  committee  headed  by 
Don  Davis,  KMBC  Kansas  City.  The  display 
will  be  on  the  balcony  of  the  Grand  Ballroom 
of  the  Edgewater. 

The  banquet  that  evening  will  feature  enter- 
tainment by  Robert  Q.  Lewis,  m.c;  Edgar 
Bergen  &  Charlie  McCarthy;  Peter  Lind  Hayes 
&  Mary  Healy;  Frank  Parker  &  Marion  Mar- 
lowe of  the  Arthur  Godfrey  shows;  Hal  Leroy, 
and  Mahalia  Jackson.  Two  separate  sessions 
will  be  held  on  the  morning  of  Sept.  2,  one  for 
station  owners  and  managers,  and  dealing  with 
management  affairs,  and  one  for  promotion 
people. 

NBC-TV  affiliates  will  confer  with  officials 
of  that  network,  headed  by  Brig.  Gen,  David 
Sarnoff,  board  chairman  of  RCA  and  NBC,  at 
the  Drake  Hotel  on  Aug.  31  and  Sept.  1. 

LAWRENCE,  DIGGES 
PROMOTED  AT  CBS 

WCBS-TV    General  Manager 

Craig  Lawrence  will  head  tv 

station  administration.    He  is 

succeeded  by  Digges,  former 

tv  spot  sales  chief. 

PROMOTION  of  Craig  Lawrence  from  general 
manager  of  CBS-owned  WCBS-TV  New  York 
to  the  new  post  of  director  of  station  admin- 
istration for  the  CBS  Tv  Division  was  an- 
nounced last  week  by  Merle  S.  Jones,  CBS-TV 
vice  president  in  charge  of  stations  and  services. 

Sam  Cook  Digges,  general  sales  manager 
of  CBS  Television  Spot  Sales,  was  named  to 
succeed  Mr.  Lawrence  as  general  manager  of 
WCBS-TV,  and  George  Clark,  eastern  sales 
manager  for  Television  Spot  Sales,  to  replace 
Mr.  Digges  as  general  sales  manager  of  the  tv 
spot  sales  department.  Mr.  Jones  said  a  re- 
placement for  Mr.  Clark  would  be  announced 
shortly. 

Mr.  Lawrence's  new  post  as  CBS-TV  director 
of  station  administration  was  "created  for  the 
purpose  of  making  the  services  of  the  entire 
CBS  Television  organization  readily  available  to 
the  company-owned  stations,  particularly  in  the 
areas  of  programming,  public  service  sales, 
sales  promotion  and  research,"  Mr.  Jones  ex- 
plained. 

Mr.  Lawrence,  general  manager  of  WCBS- 
TV  since  February  1952,  formerly  supervised 
the  operations  of  KSO  and  KRNT  Des  Moines, 
WNAX  Yankton,  S.  D.,  WHOM  Jersey  City 
(now  New  York)  and  WCOP  Boston.  In 
1942  he  was  named  a  vice  president  of  Cowles 
Broadcasting  Co.  and  executive  vice  president 
of  its  subsidiaries,  Atlantic  Broadcasting  Cq. 


'Johnny'  Is  Much  Alive 

THE  CELEBRATED  living  trademark 
of  Philip  Morris  cigarettes — "Johnny" — 
is  very  much  alive,  healthy  and  just  re- 
turned from  a  summer  vacation.  The 
tobacco  firm  immediately  circulated  a 
disclaimer  after  erroneous  reports  were 
carried  by  news  wire  and  printed  nation- 
ally that  "Johnny"  was  dead  [At  Dead- 
line, Aug.  16].  The  original  "Johnny," 
who  is  on  radio  and  tv  and  who  appears 
in  the  company's  advertising  and  promo- 
tions, is  beginning  his  22d  year  as  PM's 
living  trademark.  News  of  his  death  was 
traced  to  reports  that  Anthony  H.  Boris, 
who  died  Aug.  12  in  Grand  Rapids  and 
who  was  a  "Johnny"  understudy  from 
1939  to  1947,  was  the  original. 


MR.  LAWRENCE 


MR.  DIGGES 


and  Massachusetts  Broadcasting  Co. 

Mr.  Digges  joined  CBS  in  April  1949  as  an 
account  executive  in  the  newly-established  tele- 


vision department  of  Radio  Sales;  transferred  to 
Chicago  in  January  1950  as  tv  manager  of  the 
Radio  Sales  office  there;  became  eastern  sales 
manager  of  CBS  Television  Spot  Sales  in 
January  1952,  and  was  promoted  to  general 
sales  manager  of  the  department  in  December 
1952. 

Mr.  Clark,  who  joined  CBS  in  1938  at  KNX 
Los  Angeles,  transferred  to  New  York  as  a 
CBS  Television  Spot  Sales  account  executive 
in  1952,  and  was  made  eastern  sales  manager  a 
few  months  later. 

CBS  Appoints  Three 
To  Combined  News  Unit 

IN  LINE  with  the  consolidation  of  the  news 
and  public  affairs  departments  of  CBS  Radio 
and  CBS-TV  into  a  single  unit  [B*T,  Aug. 
16],  Sig  Mickelson,  CBS  vice  president  in  charge 
of  the  department,  last  week  announced  the 
appointments  of  Edward  P.  Morgan  as  director 
of  news;  Irving  Gitlin,  director  of  public 
affairs,  and  Elmer  Lower,  director  of  special 
projects.  Personnel  will  function  in  both  the 
radio  and  television  fields. 

Mr.  Morgan  will  supervise  all  news  programs 
and  a  central  news  desk  that  will  make  assign- 
ments to  correspondents  and  cameramen  both  in 
the  U.  S.  and  abroad.  He  has  been  with  the 
New  York  staff  of  CBS  News  since  1951  and 
previously  had  served  for  four  years  as  a  roving 
correspondent  for  Collier's  magazine.  His  prior 
experience  included  work  as  a  war  and  foreign 
correspondent  in  Europe  for  the  Chicago  Daily 
News  and  as  a  reporter  for  the  United  Press  and 
the  Seattle  Star. 

Mr.  Gitlin  will  have  charge  of  public  affairs 
broadcasts,  including  special  events,  discussion 
programs,  educational  and  religious  presenta- 
tions, talks  and  documentaries.  He  joined  CBS 
Radio  in  1946  as  a  science  reporter,  and  since 
then  has  produced  many  documentaries.  Cur- 
rently he  is  preparing  the  forthcoming  educa- 
tional series,  The  Search. 

In  his  new  post,  Mr.  Lower  will  be  respon- 
sible for  special  program  units,  combined 
operations  involving  both  news  and  public 
affairs  and  other  activities  not  falling  specifi- 
cally in  either  the  news  or  public  affairs  areas. 
He  became  associated  with  the  network  last 
year  in  Washington  as  director  of  news  and 
public  affairs  for  CBS-TV.  From  1951  to  1953 
he  was  with  the  office  of  the  United  States 
High  Commissioner  for  Germany,  his  last  post 
being  chief  of  the  information  division  in 
Bonn,  Germany.  Previously  he  had  served  as 
chief  correspondent  for  Life  magazine  in  Paris 
and  the  Far  East  and  with  the  Associated 
Press  and  the  United  Press. 


MR.  SHURICK 


SHURICK  SUCCEEDS 
SNYDER  AT  CBS-TV 

EDWARD  P.  SHURICK,  manager  of  CBS- 
TV's  network  sales  development,  has  beer 
named  to  succeed  Clarke  A.  (Fritz)  Snyder 
as  the  network  stations  relations  director, 
Herbert  V.  Aker- 
berg,  CBS-TV  vice! 
president  in  charge  i 
of  station  relations, 
announced  last 
week. 

Mr.  Snyder  re- 
portedly is  negoti- 
ating for  a  station 
management  posli 
[Closed  Circuit. 
Aug.  2]. 

Mr.  Shurick,  a  22-  j 
year  broadcasting 
business  veteran,  haj 
been  with  CBS  since; 
1950,  when  he  became  market  research  counsel; 
of  CBS  Radio.  In  1951  he  was  made  account 
executive  in  CBS-TV  sales  and  a  year  latei ; 
was  named  to  the  sales  post  he  occupied  before; 
his  new  appointment. 

Advertising  manager  for  KMBC  Kansas; 
City  from  1942-47,  Mr.  Shurick  left  this  posi 
tion  to  become  for  three  years  promotion- 
research  director  and  an  account  executive  with  I 
Free  &  Peters,  station  representative.  Amonj; 
his  broadcast  associations  before  1942,  Mr 
Shurick  was  in  sales  with  Intermountain  Net- 
work and  had  been  with  Addison  Lewis  Adv. 
Minneapolis. 

NBC-TV  Sells  $6  Million 
In  Daytime  Tv  Business 

SIGNING  by  NBC-TV  in  the  past  two  week 
of  nearly  $6  million  in  new  business  for  daytimt 
television  was  announced  last  week  by  Georgt 
H.  Frey,  NBC  vice  president  in  charge  of  tele 
vision  network  sales.  A  total  of  IQVi  quarter 
hour  periods  per  week,  purchased  by  four  ad 
vertisers,  is  included  in  the  sales. 

Colgate-Palmolive  Co.,  Jersey  City,  ha: 
bought  the  4:45  p.m.  and  12:30-12:45  p.m.  ESI 
period,  with  its  commercial  messages  durini 
both  time  spots  to  be  seen  Monday,  Wednes 
day  and  Friday  one  week  and  Tuesday  anc 
Thursday  the  next  week.  The  order  is  effectivr 
Oct.  1.  The  programs  have  not  been  selected 
as  yet. 

Serutan  Co.,  Newark,  will  sponsor  One  Man 
Family  (3:30-3:45  EDT)  on  a  Monday-Wednes 
day-Friday  and  Tuesday-Thursday  alternate 
week  schedule,  starting  Sept.  17.  The  agenc 
is  Edward  Kletter  Assoc.,  New  York. 

Miles  Labs.,  Elkhart,  Ind.,  has  purchased  1 
minutes  each  of  Three  Steps  to  Heaven  (Mon. 
Fri.,  10:45-11  a.m.  EST)  and  Concerning  Mis 
Marlowe  (Mon.-Fri.,  3:45-4  p.m.  EST),  start' 
ing  the  week  of  Sept.  27.  Agency  is  Geoffre 
Wade  Adv.,  Chicago. 

The  Sweets  Co.  of  America,  Hoboken,  N.  J 
has  ordered  13  participations  on  The  Pinky  Let 
Show  (Mon.-Fri.,  5-5:30  p.m.  EDT),  starthi 
Sept.  7. 

CJCB-TV  Joins  CBS-TV 

CJCB-TV  Sydney,  N.  S.,  Canada,  joins  CB^ 
TV  as  a  secondary  affiliate  Sept.  1,  Herbert  \ 
Akerberg,  CBS-TV  vice  president  in  charge  c 
station  relations,  announced  last  week.  Th 
ch.  4  station  is  an  independent  but  represente 
by  the  Canadian  Broadcasting  Corp.  Waltel 
Powell  is  CJCB-TV's  commercial  manager. 


Page  60    •    August  23,  1954 


Broadcasting    •  Telecastin 


! 


a.. 


Tv  Plays  Make  Stage 

TELEVISION  is  providing  dramatic  ma- 
terial for  the  theatre  and  motion  pictures. 
The  Theatre  Guild  announced  last  week 
that  three  of  the  plays  it  produced  this 
past  season  for  ABC-TV's  United  States 
Steel  Hour  soon  will  become  stage  prop- 
erties. The  plays  are  "Welcome  Home," 
by  N.  Richard  Nash;  "Garden  in  the  Sea," 
based  on  a  Henry  James  story  called 
"The  Aspen  Papers,"  which  was  adapted 
for  tv  by  Michael  Dyne,  and  "Fearful 
Decision"  by  Richard  Maibaum  and 
Cyril  Hume.  Previously  the  Guild  had 
announced  that  two  other  plays  it  pro- 
duced for  the  Steel  Hour — "POW"  by 
David  Davidson  and  "The  Last  Notch" 
by  Frank  Gilroy — would  become  motion 
picures. 


ABC-NCAA  Grid  Slate 
To  Go  as  'Per  Game1 


m 

use 
c 
He* 

°M ABC-TV  currently  is  pitching  its  NCAA  13- 
week  fall  football  schedule  to  national  adver- 
■;<-  tisers  on  a  "per  game"  basis,  with  the  promise 
iiiof  at  least  a  90-station  slate,  it  was  learned 
last  week. 

There  had  been  some  interest  among  regional 
Uf  advertisers  in  the  telecasts,  but  this  possibility 
L  :  reportedly  has  been  scrapped. 

I 


The  agreement  with  NCAA  previously  obvi- 
ated any  likelihood  of  the  contests  being  sold 
on  a  co-op  basis,  with  local  or  regional  adver- 
tisers coming  in  on  a  participation  premise. 
At  the  time  the  schedule  was  announced  ABC- 
TV  indicated  the  schedule  would  be  made 
available  to  national  and  regional  advertisers 
j  [BoT,  Aug.  2]. 

Under  the  present  approach,  a  national  ad- 
;  t  vertiser  would  have  a  choice  of  any  game  on 
(|  the  schedule — first  come,  first  served.  If  he 
3  picked  a  "premium"  game,  such  as  Notre 
,c:  Dame  vs.  Southern  Methodist,  he  would  be 
required  to  sponsor  one  other  nationally-tele- 
i  vised  game  of  lesser  interest.  In  the  case  of 
jjj  a  lesser  "premium"  contest,  he  would  be  asked 
to  pick  up  the  tab  for  perhaps  two  additional 
games.  The  advertiser  would  sponsor  the  en- 
tire telecast  on  a  national  basis,  it  was  under- 
stood. 

Several  potential  national  advertisers  have 
been  under  consideration  as  ABC-TV  seeks  to 
make  its  pitches  in  New  York,  Chicago  and 
sj  Hollywood.  The  regional  plan  fell  by  the  way- 
v  side,  it  was  indicated,  because  of  insufficient 
1  interest.    Multiple  sponsorship  of  any  games 
or  spot  participation  is  not  now  being  con- 
sidered, it  was  stressed. 

ABC  Radio  network  plans  to  offer  its  sched- 
ule of  12  collegiate  games  as  a  co-op  deal  for 
local  sale,  it  was  announced  in  New  York 
Wednesday.  The  schedule  involves  18  teams 
on  a  slate  starting  Sept.  18,  some  of  the  teams 
being  those  also  on  the  NCAA  tv  grid  schedule. 

'Kukla  &  Ollie'  Shift 
From  NBC-TV  to  ABC-TV 

THE  OFT-REPORTED  shift  of  Kukla,  Fran  & 
Ollie  from  NBC-TV  to  another  network  became 
official  last  week  with  separate  announcements 
by  ABC  Central  Div.  and  creator  Burr  Till- 
strom  that  the  "Kuklapolitans"  will  start  a 
nightly  across-the-board  series  on  WBKB  (TV) 
Chicago  and  WABC-TV  New  York  beginning 
Sept.  6. 

The  award-winning  series,  which  has  been 


on  television  for  seven  years,  will  be  telecast 
by  the  ABC  o&o  stations  each  evening  6-6:15 
p.m.  and  be  carried  on  a  limited  ABC  network 
at  the  outset,  according  to  present  plans,  with 
Gordon  Baking  Co.  (Silvercup  bread)  as  spon- 
sor under  a  13-week  contract.  Agency  is 
DArcy  Adv.  Co.  Completion  of  negotiations 
with  Mr.  Tillstrom  was  confirmed  by  ABC  Chi- 
cago officials  Thursday. 

MUTUAL,  ABC  NETWORKS 
PLAN  ELECTION  COVERAGE 

Impressive  line-up  of  news- 
men will  be  used  by  networks 
to  report  and  analyze  the  Nov. 
2  returns  on  U.  S.  voting. 

PLANS  were  announced  last  week  by  Mutual 
and  ABC  Radio  and  ABC-TV  for  comprehen- 
sive coverage  of  the  1954  election  returns  on 
Nov.  2,  at  which  time  the  issue  of  control  of 
Congress  for  the  next  two  years  will  be  decided. 

A  task  force  of  about  750  ABC  staffers  will 
be  on  the  job,  under  the  overall  command  oL 
Thomas  Velotta,  vice  president  for  news  and 
special  events  for  ABC  Radio,  and  John  Daly, 
vice  president  in  charge  of  tv  news,  special 
events  and  public  affairs.  Line-up  of  newsmen 
who  will  analyze  the  returns  includes  Mr.  Daly, 
Elmer  Davis,  Martin  Agronsky,  Paul  Harvey, 
Gunnar  Back,  Leo  Cherne,  John  Edwards, 
Erwin  Canham,  Julian  Anthony,  Taylor  Grant, 
Bryson  Rash,  Chet  Huntley,  George  Sokolsky, 
Quincy  Howe,  Austin  Kiplinger,  George  Hamil- 
ton Combs,  Don  Goddard,  George  Hicks,  John 
Mac  Vane,  John  W.  Vandercook  and  others. 

ABC  Radio  will  launch  its  coverage  of  the 
nationwide   Senate,   House  and  gubernatorial 


contests  at  8  p.m.  EST,  and  ABC-TV  at  10:30 
p.m.  EST. 

Mutual  announced  its  plans  to  stay  on  the 
air  throughout  the  night,  if  necessary.  It  will 
begin  its  coverage  at  7  p.m.  EST,  presenting 
such  commentators  as  Fulton  Lewis  jr.,  Cecil 
Brown,  Bob  Considine,  Bill  Cunningham, 
Holland  Engle,  Wallace  Fanning,  Harry  Flan- 
nery,  Cedric  Foster,  Sam  Hayes,  Gabriel 
Heatter,  Bill  Henry,  Les  Higbie,  Everett  Holies, 
Robert  F.  Hurleigh,  Hazel  Markel,  Virgil 
Pinkley,  Frank  Singiser  and  Walter  Trohan. 

Mutual  will  present  reports  from  its  New 
York  headquarters  and  its  four  major  news 
bureaus  in  Boston,  Chicago,  Los  Angeles  and 
Washington,  as  well  as  from  other  regional 
vantage  points,  including  Philadelphia,  Balti- 
more, Cleveland,  Detroit,  Louisville,  St.  Louis, 
Omaha,  Denver  and  Salt  Lake  City. 

CBS  and  NBC  are  to  announce  coverage 
plans  shortly. 

NBC-TV  Daytime  Serials 
To  Fill  l!/2-Hour  Segment 

NBC-TV  will  present  an  hour-and-a-half  of 
Monday-through-Friday  daytime  serials,  in  the 
3-4:30  p.m.  EDT  period,  starting  Aug.  30, 
when  the  network  adds  a  new  15-minute  drama 
and  moves  two  current  serials  to  new  time  spots. 

The  new  program  is  The  Greatest  Gift, 
which  will  be  carried  from  3-3:15  p.m.  In 
place  of  One  Man's  Family,  which  will  move 
to  3:30-3:45  p.m.  The  remainder  of  the  after- 
noon schedule  is  Golden  Windows,  3:15-3:30 
p.m.;  Concerning  Miss  Marlow,  3:45-4  p.m.; 
Hawkins  Falls,  4-4:15  p.m.,  and  First  Love, 
4:15-4:30  p.m.  The  last  telecast  of  Bride  and 
Groom,  now  in  the  4:15-4:30  p.m.  spot,  will 
be  on  Aug.  27. 


WMB  V-T  V 

CHANNEL  11 

NBC  in  Greenbay  Packerland 
GREEN  BAY  -  MARINETTE 

JOSEPH  D.  MACKIN, 

General  Manager 

announces  appointment 


a 


VENARD,  RINTOUL  &  McCONNELL,  INC, 


a5 


naiiona 


I  Sales  repreSentatiueS 


EFFECTIVE  IMMEDIATELY 


Broadcasting 


Telecasting 


August  23,  1954 


Page  61 


NETWORKS 


MBS'  AUDIENCE  STUDY  TO  BE  OUT  SOON 


National  survey  will  provide 

eye-opening  facts,  according 

to  the  network,  which  expects 

to  release  these  findings  in  the 

next  few  weeks. 

ADVERTISERS  were  told  last  week  that 
they  can  expect  a  wealth  of  information  soon 
to  be  made  available  by  MBS  to  "help  them 
evaluate  radio  and  television  more  accurately." 

Mutual  claimed  the  national  radio  measure- 
ment survey  conducted  for  the  network  by 
J.  A.  Ward  Inc.,  independent  research  company, 
"is  the  first  to  coordinate  both  the  living  and 
working  habits  of  people  in  relation  to  their 
radio  listening  on  a  national  basis." 

The  Ward  study,  which  takes  a  peek  at  every- 
body's client  in  the  radio  business — the  radio 
audience — promises  to  be  an  eye-opener  for 
advertiser,  agency  executive  and  broadcaster 
alike,  the  network  indicated. 

Final  tabulations  are  not  yet  complete.  But 
Richard  J.  Puff,  MBS  director  of  research  and 
planning,  said  full  data  can  be  expected  to  be 
made  public  within  the  next  few  weeks. 

The  MBS-contracted  survey,  which  cov- 
ered the  country,  was  conducted  to  fill  "the 
long-needed  count  of  exactly  how  many  people 
listen  to  radio,  including  out-of-living  room, 
out-of-home,  and  in-car,"  according  to  Mr.  Puff. 

Although  the  findings  were  not  yet  in  final 
form,  MBS  revealed  the  Ward  study  showed: 

•  Ninety-six  percent  of  all  households  have  a 
home  radio  in  working  order  and  60%  with  a 
tv  set  in  operating  condition. 

•  The  number  of  radios  found  today  in  au- 
tomobiles is  about  equal  to  the  number  in 
living  rooms. 

Am  Reciever  Locations 

Another  "teaser"  finding  showed  that  while 
9-out-of-10  tv  sets  are  in  living  rooms,  two- 
thirds  of  household  radio  receivers  are  placed 
in  other  parts  of  the  home. 

The  radio  set  dispersal,  according  to  the 
survey : 

Living  rooms,  34%;  bedrooms,  27%;  kitch- 
ens, 23%;  rooms  elsewhere  in  the  home,  16%. 

MBS  President  Thomas  F.  O'Neil  and  Mr. 
Puff  released  statements  on  the  survey  which 
they  stressed  was  of  vital  importance  to  the 
advertising  industry. 

Mr.  O'Neil,  commenting  on  the  figures  show- 
ing radio  set  dispersal  in  homes,  said  such 
findings  "simply  emphasize  the  challenge  which 
the  research  and  radio  industries  face  in  cor- 
rectly measuring  the  extent  of  use  of  a  medium 
which  is  literally  everywhere." 


Mr.  Puff  called  the  measurement  "a  pace- 
setter in  several  areas  of  objective  research." 
These,  he  said,  included:  "the  first  large  survey 
of  listening  by  individuals,  without  resort  to 
projecting  of  set  and  family  counts;  the  first 
available  comparison  of  radio  listening  coupled 
with  living  habits,  in  all  parts  of  the  home  as 
well  as  occupation  or  recreation  outside;  the 
first  data  on  percent  of  population  riding  in 
cars  and  listening  to  car  radio  by  quarter-hour 
periods  from  coast-to-coast  throughout  the  na- 
tion." 

The  Ward  study  will  show  just  where  radio 
listening  (by  quarter-hours)  occurs  both  in  and 
out-of-home.  It  also  will  indicate  what  other 
activities  the  listener  is  engaged  in  while  his  or 
her  radio  is  playing.  This  information  is  seen 
by  MBS  to  be  of  particular  significance  to  the 
advertiser  who  primarily  wants  to  know  what 
the  listener  of  his  program  is  doing  at  the 
precise  time  the  show  is  on  the  air. 

Such  data  will  be  additional  plusses  to  what 
MBS  claims  will  be  available  "for  the  first  time 
ever,  an  accurate  count  ...  of  the  number  of 
people  at  home,  in  cars,  at  work,  etc.,  for  each 
quarter-hour  of  the  day." 

The  Ward  survey,  which  intends  to  present 
a  myriad  of  facts  about  radio  audience  habits, 
set  out  to  obtain  a  projectible  sample  of  U.  S. 
households,  and  of  individuals  above  the  age 
of  6  within  these  households.  From  this 
sample,  Ward  worked  its  data  by  quarter-hours 
each  day  with  respect  to  percentages  of  time 
spent  awake  or  asleep,  home  or  away  from 
home,  listening  to  the  radio,  vatching  tele- 
vision or  at  some  other  activity. 

Ward  also  recorded  percentages  of  time 
spent  by  individuals  in  listening  to  a  radio  set 
at  various  locations;  similarly  of  viewers  watch- 
ing tv;  of  persons  in  automobiles;  of  persons 
listening  to  car  radios;  those  tuned  to  various 
radio  network  affiliates,  and  cross-analyses  and 
summaries  of  all  this  data  by  the  family  ques- 
tioned. 


GEOFFREY  WADE  (seated  r),  president, 
Geoffrey  Wade  Advertising,  signs  for  its 
client,  Miles  Laboratories  Inc.,  which  will 
sponsor  Morgan  Beafty  and  the  News 
over  the  DuMont  Television  Network,  7:15- 
7:30  p.m.,  beginning  Sept.  27  [B»T,  Aug. 
16].  Mr.  Beatty  (seated  I)  signifies  his  ap- 
proval. DuMont  executives  looking  on 
are  (I  to  r)  Gerry  Martin,  director  of  net- 
work sales;  John  H.  Bachem,  general 
manager,  and  James  L.  Caddigan,  direc- 
tor of  programming  and  production. 


Also  from  the  household  sample,  Ward  gath ! 
ered  data  on  the  number  of  owned  radio  sets' 
location,  type  and  capacities  of  each  such  set 
number  of  tv  sets  owned  and  similarly  thei 
location,  type,  etc.,  and  the  possession  of  othe 
household  appliances. 

Mutual  officials  explained,  in  answer  to  ques 
tions,  that  the  Ward  study  differs  from  thi 
Alfred  Politz  Research  Inc.  study  for  th 
Henry  I.  Christal  Co.  list  of  stations  in  that 
among  other  things,  the  Ward  survey  looks  a 
radio  in  both  tv  and  non-tv  areas,  not  in  v 
areas  only.  It  differs  from  the  Politz  organiza 
tion's  current  study,  being  made  for  BAI 
and  the  four  radio  networks  (including  Mu 
tual),  in  that  it  investigates  listenership  am 
viewing  by  individuals  in  addition  to  making  ; 
count  of  radio  and  tv  sets  and  their  locations 
according  to  the  network. 

AT&T  Links  Four, 
Brings  Total  to  308 

EXTENSION  of  network  television  service  b; 
Bell  Telephone  System  to  four  more  station 
was  announced  last  week  by  the  long  lines  de 
partment  of  AT&T.  Stations  interconnected 
were  WABI-TV  Bangor,  WGR-TV  Buffalo 
WCHS-TV  Charleston,  W.  Va.,  and  KTAG-TY 
Lake  Charles,  La.,  making  network  tv  program 
now  available  to  308  stations  in  198  cities. 

Four  Advertisers  Buy 
Participations  on  'Coca7 

NBC-TV's  new  Imogene  Coco  Show  has  beei 
sold  to  four  advertisers,  George  H.  Frey,  NBC 
vice  president  in  charge  of  television  networl 
sales,  said  Thursday  in  announcing  details  o 
the  program,  which  will  be  presented  Saturdays 

9-  9:30  p.m.  EST,  three  weeks  out  of  four 
beginning  Oct.  2. 

Telecasts  will  be  sponsored  in  10-minutt 
segments,  limited  to  three  clients  for  each  pro 
gram.  Lewis  Howe  Co.  (Turns)  purchased  i 

10-  minute  participation  in  all  39  programs 
Griffin  Mfg.  Co.  (Griffin  shoe  polish),  Johnsor 
&  Johnson  (Band-Aid  plastic  strips,  surgica 
dressings  and  baby  products)  and  S.  O.  S.  Co 
(S.  O.  S.  scouring  pads  and  Tuffy  pads)  eacl 
brought  26  10-minute  periods,  and  will  al 
ternate  sponsorship  of  the  remaining  two  seg 
ments  of  each  program. 

Aero-Mayflower  Buys 
ABC  Newscast  Series 

SALE  of  a  comprehensive  schedule  of  new' 
broadcasts  by  ABC  Radio  to  Aero-Mayflowe 
Transit  Co.,  Indianapolis,  was  announcec 
Wednesday  by  Don  Roberts,  director  of  radic 
for  the  network's  central  division. 

Aero  purchased  three  five-minute  program 
each  for  Tuesday,  Wednesday,  Thursday  am 
Friday  evenings  on  350  ABC  stations  startin; 
Oct.  5,  with  newscaster  to  be  announced  later 
Newscasts  will  be  aired  at  6:55,  7:55  and  8:5: 
p.m.  CST.  Thirteen  week  contract  for  the, 
long-distance  moving  firm  was  placed  througl 
Sidener  &  Van  Riper  Inc.,  Chicago. 

The  purchase  is  understood  to  involve  abou 
$30,000  a  week  in  gross  billings. 

Noble  Sworn  In 

EDWARD  J.  NOBLE,  board  member  o 
American  Broadcasting-Paramount  Theatre 
and  finance  committee  chairman,  was  sworr 
in  Thursday  as  a  member  of  the  Advisor 
Board  of  St.  Lawrence  Seaway  Developmen 
Corp.  He  is  one  of  three  Republicans  on  tht 
five-man  board  appointed  by  the  President. 


BAB  Says  98.2% 

RADIO  saturation  of  homes  is  one  of  the 
most  critically  studied  topics  in  the 
broadcast  research  field.  Of  interest, 
consequently,  is  how  the  Ward  survey's 
percentage — that  96%  of  U.  S.  house- 
holds have  a  home  radio  in  working  order 
— stacks  up  with  other  findings.  BAB 
uses  a  percentage  of  98.2  as  the  rate  of 
radio  saturation  of  U.  S.  homes  and  a 
figure  of  46,646,000  for  homes  which 
have  at  least  one  radio.  BAB's  material 
comes  from  the  A.  C.  Nielsen  study  made 
the  first  of  this  year.  The  new  Ward 
radio  survey  was  completed  for  MBS. 


Page  62    •    August  23,  1954 


Broadcasting    •  Telecastinc 


jDuMont  to  Feed  Pro  Games 
Of  New  York  Football  Giants 

:  FULL  fall  schedule  of  the  New  York  Giants 
"professional  football  games  will  be  fed  by 
...  DuMont  to  at  least  a  dozen  stations  in  the 
New  England  and  New  York  State  areas, 
. '  Thomas  J.  McMahon,  DTN  sports  director, 
innounced  last  week.    The  Atlantic  Refining 
Co.  is  co-sponsor. 
Included  are  stations  in  New  York,  Syra- 
cuse, Binghamton,  Rochester,  Elmira,  Utica, 
"V  Kingston,    N.    Y.;    Boston,    Springfield  and 
lr~  Holyoke,  Mass.;  and  Manchester,  N.  H.  More 
stations  are  expected,  Mr.  McMahon  said.  The 
12-game  schedule  begins  Sept.  26  with  the 
.  Giants  at  Chicago  and  ends  Dec.   12  with 
Ut  Philadelphia  at  New  York. 

Except  for  the  Oct.  2  game  at  Baltimore, 
>\hich  will  be  played  at  night,  all  games  are  in 
the  afternoon.  WABD  (TV)  New  York  will 
:arry  only  road  games.  The  Baltimore  contest 
will  be  on  the  full  network  as  will  New  York 
.  at  Cleveland  Oct.  31  and  Los  Angeles  at  New 
J  ork  Nov.  21.  Chris  Schenkel,  DuMont  sports 
;ommentator,  will  handle  play-by-play, 
ff 

NETWORK  PEOPLE 

r/Robert  E.  Johnson,  director  of  publicity  and 
i  publications,  Capitol  Records,  Hollywood,  to 
A.BC-TV,  same  city  as  staff  publicist,  succeed- 
ng  Gene  Deporis,  who  moves  to  See  It  Now 
news  staff,  CBS-TV,  N.  Y. 

N!att  Harlib,  staff  director  and  producer,  CBS, 
:o  ABC-TV  as  staff  director  assigned  to  Stop  the 
Music  and  Packard  Program  Starring  Martha 


Zhet  Brouwer,  production  supervisor,  Columbia 
-Television  Pacific  Network  Harry  Owens  Show, 
■  ind    Tom    Fraser,    production  co-ordinator, 

\NXT  (TV)  Hollywood  Farm  Reporter,  Mar- 
- '  cet  Basket  and  The  Shopper,  named  program 
::  :o-ordinators,  CTPN  Panorama  Pacific. 

-  id  Velarde,  radio-tv  writer,  Billboard  magazine, 
-Jollywood,  to  promotion-publicity  dept.,  ABC- 
BfrV,  same  city. 

;  \ndrew   Cowan,  European  representative  at 
i  .ondon,  Canadian  Broadcasting  Corp.,  resigns 
tmo  return  to  Canada  to  become  supervisor  of 
iroadcasts  for  Canadian  armed  forces;  Bernard 
Trotte,  talks  dept.,  CBC,  Toronto,  succeeds  Mr. 
towan. 

click  Vallin,  tv  actor,  signed  for  Danny  Frank 
ole,  NBC-TV's  One  Man's  Family,  succeeding 
Jpuff  Whitney,  resigned  because  of  film  com- 

"nitments. 

ceatr 

r'eter  R.  Clapper,  writer-reporter,  CBS  Radio 
_  ^ews,  N.  Y.,  to  Washington  staff. 

1  Or.  Frances  Horwich,  hostess,  NBC-TV  Ding, 
l'  long  School,  author  of  children's  activities 
wok,  "Miss  Frances'  All-Day-Long  Book." 

7red  F.  Stewart,  credit  manager,  DuMont  Tv 
if  Network,  elected  chairman,  Radio-Tv  Broad- 
:asting  Group,  New  York  Credit  Group  Service. 

facob  A.  Evans,  advertising  and  promotion  di- 
ector,  NBC-TV,  and  Roy  Ashmen,  research 
md  planning  dept.,  NBC,  appointed  to  adver- 
ising  and  selling  course  committee,  Advertis- 
n  l  Club  of  New  YorkT" 

sti  - 

George  Burns,  of  CBS-TV  Burns  &  Allen, 
-  ompleting  arrangements  with  Simon  &  Shuster, 
Y.,  to  publish  first  book,  an  autobiography, 
p  Love  Her — That's  Why,"  written  in  collabo- 
ation  with  Cynthia  Hobert  Lindsay. 


PERSONNEL  RELATIONS 


TWA  PLANS  AWAIT 
DISSOLUTION  VOTE 

Count  of  mail  ballot  Aug.  31 
will  determine  TWA  stand  on 
petition  of  Screen  Writers 
Guild  and  Tv  Writers  Group 
now  before  NLRB. 

VOTE  on  dissolution  is  presently  underway 
among  members  of  Television  Writers  of  Amer- 
ica, union  executives  revealed  in  Hollywood 
last  week,  with  a  mail  ballot  count  slated  Aug. 
31.  Outcome  of  the  vote  will  determine 
whether  TWA,  present  accredited  representa- 
tive for  live  tv  writers,  will  oppose  the  petition 
of  the  Screen  Writers  Guild-Tv  Writers  Group 
(soon  to  become  part  of  newly-formed  Writer's 
Guild  of  America),  now  before  NLRB  in  New 
York  [BoT,  Aug.  9]  for  live  tv  jurisdiction, 
according  to  Ben  Starr,  western  regional  TWA 
president. 

Meanwhile,  the  SWG-TWG  executive  board 
last  Monday  refused  Mr.  Starr's  bid  for  infor- 
mal discussions  between  himself  and  SWG 
president  F.  Hugh  Herbert  on  possible  unity 
between  the  two  groups.  In  a  telegram  to  Mr. 
Starr,  the  board  stated  there  could  be  no  pur- 
pose in  such  a  meeting  on  the  eve  of  the  SWG- 
Radio  Writers  of  America-Author's  League 
merger  into  WGA  [B»T,  Aug.  16].  Instead, 
the  board  proposed  that  TWA  executives  could 
aid  unity  by  not  opposing  the  WGA  representa- 
tion petition  before  NLRB  and  by  urging  TWA 
membership  "to  join  other  writers  in  the 
Writers  Guild  of  America." 

Mr.  Starr  told  B»T  he  still  is  seeking  a 


meeting  with  SWG,  but  that  the  dissolution  vote 
had  nothing  to  do  with  discussion  refusal,  or 
with  loss  of  its  recent  strike  against  three  tv 
networks  [B»T,  Aug.  9].  Rather,  he  said,  the 
TWA  membership  must  weigh  the  union's 
chances  of  winning  "a  good  contract  .  .  .  even 
if  we  win  an  NLRB  election." 

"Until  all  writers  are  organized  in  one  decent, 
democratic  union,  they  will  not  get  a  good 
contract,"  he  added. 

IATSE  Re-Elects  Walsh, 
Other  Officers  at  Meet 

RICHARD  F.  WALSH,  president  of  the  Inter- 
national Alliance  of  Theatrical  Stage  Employes 
&  Moving  Picture  Operators  (AFL),  was  re- 
elected Aug.  13  at  the  union's  42d  convention 
held  in  Cincinnati. 

Other  incumbents  re-elected  included  gen- 
eral secretary-treasurer  Harland  Holmden; 
vice  presidents  James  J.  Brennan  (New  York), 
Carl  Cooper  (Los  Angeles),  Harry  J.  Abbott 
(Philadelphia),  Orin  M.  Jacobson  (Tacoma, 
Wash.),  Hugh  J.  Sedgwick  (Hamilton,  Ont.), 
Albert  S.  Johnstone  (New  Orleans),  William 
Donnelly  (Minneapolis),  John  A.  Shuff  (Akron) 
and  Louise  Wright  (Dallas). 

Returned  as  trustees:  William  C.  Scanlan 
(Lynn,  Mass.),  R.  E.  Morris  (Mobile,  Ala.)  and 
George  W.  Brayfield  (Denver);  as  AFL  dele- 
gates: Thomas  V.  Green  (Newark,  N.  J.)  and 
James  McNabb  (Seattle).  H.  W.  Lackey  of 
Calgary,  Alta.,  was  chosen  delegate  to  con- 
ventions of  the  Trade  &  Labor  Congress  of 
Canada.  Installation  of  officers  was  by  William 
F.  Canavan,  former  international  president. 


s  more  in  the 
Capital  than 


Printing  •  Processing  •  Editorial  •  RCA  Sound 


,  Broadcasting 


Telecasting 


August  23,  1954 


Page  63 


INTERNATIONAL 


CANADIAN  TV  TIME 
IN  HEAVY  DEMAND 

Stations  about  ready  to  hang 
out  "sold-out"  sign  as  fall  buy- 
ing snaps  up  availabilities. 

AFTER  only  two  years  of  Canadian  television, 
advertisers  are  finding  it  difficult  to  find  time 
this  fall.  This  applies  to  the  local  as  well  as 
the  network  advertisers,  a  survey  taken  at 
Toronto  reveals.  The  first  two 
CANADA  Canadian  tv  stations,  CBFT  (TV) 
Montreal,  and  CBLT  (TV)  Toronto, 
begin  their  third  year  early  in  September.  By 
fall  close  to  20  stations  will  be  on  the  air  in 
Canada,  most  of  them  having  started  sometime 
this  year.  They  are  all  having  difficulty  in 
supplying  enough  evening  availabilities. 

While  no  official  evening  network  program 
schedule  is  as  yet  available  at  the  national 
program  office  of  the  Canadian  Broadcasting 
Corp.,  a  survey  of  advertising  agencies,  CBC 
commercial  department,  and  station  representa- 
tive offices,  shows  a  full  lineup  for  most 
evenings  of  the  week  starting  early  in  Septem- 
ber. Many  of  the  programs  are  booked  by 
national  Canadian  and  international  advertisers 
on  all  Canadian  tv  stations,  either  live  or  on 
kinescope. 

Programming  Outlook 

Here  is  what  Canadian  viewers  will  get  this 
fall: 

Sunday:  6:30-7  p.m.  My  Favorite  Husband, 
sponsored  alternate  weeks  by  International  Sil- 
ver, Toronto,  and  Simmons  Mattress,  Montreal; 
7-7:30  p.m.  Our  Miss  Brooks,  General  Foods  Ltd., 
Toronto;  8-9  p.m.  Toast  of  the  Town,  Ford  Mo- 
tors of  Canada,  Windsor;  9-9:30  p.m.  Four  Star 
Playhouse,  Singer  Sewing  Machine  Co.,  Toronto; 
9:30-10  p.m.  Show  Time  (Canadian  live),  Canadian 
General  Electric,  Toronto. 

Monday:  8-9  p.m.  Sid  Caesar  Show,  three  weeks 
out  of  four,  RCA-Victor  Ltd.,  Montreal;  Speidel 
Ltd.,  Toronto;  Adams  Chiclets.  Toronto;  one 
week  in  four  NBC  Spectacular  8-9:30  p.m.  RCA- 
Victor  Ltd.,  Montreal;  Ford  Motors  of  Canada, 
Windsor;  9-9:30  p.m.  three  weeks  in  four,  alter- 
nating, unnamed  theatrical  production,  Elna 
Sewing  Machines,  Toronto,  S.  C.  Johnson  &  Son. 
Brantford;  9:30-10  p.m.  Mr.  Show  Business  (Ca- 
nadian live),  Bordens  Ltd.,  Toronto;  10-11  p.m. 
Studio  One,  Canadian  Westinghouse,  Hamilton. 

Tuesday:  7:30-7:45  p.m.  Dinah  Shore  Show, 
General  Motors  of  Canada,  Oshawa;  8-9  p.m.  two 
out  of  four,  Milton  Berle  Show.  General  Motors 
of  Canada,  Oshawa,  and  one  out  of  four,  Martha 
Raye  Show,  Hazel  Bishop  Ltd.,  Toronto;  Bob 
Hope  Show,  General  Foods  Ltd.,  Toronto;  9-9:30 
p.m.  Town  Hall  (Canadian  live),  Canada  Packers 
Ltd.,  Toronto;  9:30-10:30  p.m.  General  Motors 
Theatre  (Canadian  live).  General  Motors  of 
Canada,  Oshawa;  10:30-11  p.m.  alternate  weeks. 
What's  My  Line,  Remington  Rand  of  Canada, 
Toronto. 

Wednesday:  8-8:30  p.m.  Liberace,  alternate 
weeks,  Robin  Hood  Mills.  Toronto;  John  Inglis 
Co.,  Toronto;  9-9:30  p.m.  Ford  Theatre,  Ford  Mo- 
tors of  Canada,  Windsor;  9:30-10  p.m.  On  Stage 
(Canadian  live),  Lever  Bros.,  Toronto. 

Thursday:  7:30-7:45  p.m.  Dinah  Shore  Show, 
General  Motors  of  Canada.  Oshawa;  8-8:30  p.m. 
.The  Plouffe  Family  (Canadian  live).  Imperial  To- 
bacco Co.,  Montreal;  9:30-10:30  p.m.  Kraft  The- 
atre, Kraft  Foods  Ltd..  Toronto. 

Friday:  5-5:30  p.m.  Roy  Rogers  Show,  General 
Foods  Ltd.,  Toronto;  8-8:30  p.m.  unnamed  show, 
General  Motors  of  Canada,  Oshawa;  8:30-9  p.m. 
unnamed  live  Canadian  show,  Procter  &  Gamble 
Ltd..  Toronto;  9:30-10  p.m.  Dear  Phoebe,  Camp- 
bell Soup  Co..  New  Toronto;  10-11  p.m.  Fights, 
Gillette  Safety  Razor  Co.,  Montreal. 

Saturday:  1:55  p.m.  to  end,  Big  Four  Football 


(Canadian  live).  National  Carbon  Co.,  Toronto 
(games  in  cities  where  there  is  a  tv  station,  will 
be  kinescoped  and  telecast  the  following  day,  2 
p.m.  to  end);  5-5:30  p.m.  Wild  Bill  Hickok,  Kel- 
logg's  Ltd.,  London,  Ont.;  7-7:30  p.m.  Holiday 
Ranch  (Canadian  live),  Canadian  Canner's  Ltd., 
Hamilton;  8-9  p.m.  Jackie  Gleason  Show,  Schick 
Ltd.,  Toronto;  Nestle  Ltd.,  Toronto;  Shaeffer  Pen 
of  Canada,  Toronto;  9-9:30  p.m.  CBC  Playbill 
(Canadian  live),  Procter  &  Gamble  of  Canada, 
Toronto;  9:30-10:45  p.m.  JVHL  Hockey  (Canadian 
live).  Imperial  Oil  Ltd.,  Toronto;  10:45-11  p.m. 
Greatest  Fights,  Canadian  Home  Products  Ltd., 
Windsor. 

These  are  the  network  shows  signed  by 
mid-August.  National  advertisers  have  also 
bought  time  on  a  number  of  local  shows  and 
on  women's  participating  afternoon  shows.  In 
addition,  Maple  Leaf  Milling  Co,  Toronto,  has 
placed  half-hour  weekly  Edward  Arnold  Show 
on  all  Canadian  tv  stations;  Gruen  Ltd.  and 
J.  &  B.  Watchbands,  Toronto,  have  placed  half- 
hour  The  Playhouse  weekly  on  all  Canadian 
tv  stations;  General  Mills  Ltd.,  Toronto,  half- 
hour  Lone  Ranger  weekly  on  Ontario  stations. 

Britain  Plans  Use 
Of  Fm  Broadcasting 

PLANS  for  introducing  fm  broadcasting  into 
Britain  are  well  along,  Morris  Novik,  radio 
consultant,  said  on  his  return  from  London 
where  he  represented  the  U.  S.  at 
BRITAIN  a  UNESCO  meeting  on  interna- 
tional educational  broadcasting. 
The  postmaster  general.  Earl  De  La  Warr, 
has  allocated  three  million  pounds  ($8.4  mil- 
lion) for  the  construction  of  28  fm  stations 
in  nine  areas  of  Great  Britain,  tied  up  with 
existing  tv  locations,  Mr.  Novik  reported.  The 
first  fm  transmitter,  at  Wrotham,  to  cover 
London  and  the  southern  counties  of  England, 
is  scheduled  to  go  on  the  air  next  spring,  he 
said,  with  the  full  quota  of  78  to  be  operating 
by  1956. 

The  radio  industry  council  is  cooperating  with 
the  BBC  by  agreeing  to  produce  low-price  con- 
verters for  am  sets  to  enable  them  to  get  fm 
reception  and  to  equip  all  new  sets  for  fm 
reception.  Problems  of  interference  and  static 
are  said  to  make  fm  much  more  important 
to  the  listening  public  of  the  British  Isles  than 
it  ever  was  in  the  U.  S.  The  eventual  hope 
is  to  abandon  am  broadcasting  altogether, 
sometime  after  1960,  when  the  conversion  to 
fm  has  been  completed  over  the  country,  Mr. 
Novik  said. 

CBC,  NABET  Ask  Mediation 

A  FEDERAL  conciliation  board  has  been  re- 
quested by  the  Canadian  Broadcasting  Corp. 
and  the  National  Assn.  of  Broadcast  Employes 

&  Technicians,  to  mediate  renewal 
CANADA       of  the  union's  agreement.  Weekly 

meetings  at  Ottawa  between  CBC 
executives  and  NABET  representatives  over  a 
two-month  period  have  failed  to  negotiate  a 
contract.  It  is  understood  agreement  has  been 
reached  on  all  points  but  wages  and  an  over- 
time formula. 


Big  Radio  Package 

IN  WHAT  is  believed  one  of  the  biggest 
package   program   deals  in 
CANADA       Canadian  radio,  CION  St. 

lohn's,  Nfld.,  has  purchased 
70  transcribed  dramatic  shows  from  All- 
Canada  Radio  Facilities,  Toronto.  The 
transaction  includes  five-minute,  quarter- 
hour  and  half-hour  transcribed  shows. 


Commercial  Tv  Considered 
For  West  German  Stations 

WEST  GERMAN  tv  stations  are  contemplatir 
commercial   television,   it  was   indicated  la , 
week.  The  stations  are  now  run  on  a  strict  \ 
non-commercial  basis  similar  to  the  BBC 
Britain. 

It  is  understood  that  stations  need  the  mom 
badly.  Gross  receipts  of  all  West  German  tel 
vision  stations  is  a  mere  $50,0( ' 
per  month,  a  fraction  of  what  i 
actually  spent.    Deficit  has  beS 
balanced,  up  to  now,  from  radio  set  licen  ' 
fees.    This  system  has,  however,  never  bee, 
approved  by  radio  listeners  nor  are  the  statio 
happy  about  it. 

Adoption  of  a  spot  advertisement  syste 
similar  to  that  of  West  German  radio  statio 
is  reported  to  have  met  fierce  opposition  fr-o'; 
the  audience.  They  argue  that  the  statio 
can't  sell  time  which  the  audience  has  pa, 
for  by  monthly  license  fees  of  about  $1.25  p! 
month  and  per  television  set. 

There  are  two  plans  to  meet  this  situatic  ; 
The  first  plan  proposes  a  commercial  progra 
separated  completely  from  the  present  this] 
hours-a-day  schedule  paid  for  by  set  ownt 
via  license  fees.   This  would  confine  cornim 
cial  television  in  West  Germany  to  existi  j 
stations'  daytime  hours.  Nevertheless,  Germ 
advertisers  reportedly  are  willing  to  accept  tl 
scheme. 

The  second  plan,  which  will  probably 
carried  out  by  the  Hesse  Radio  television  s  | 
tion,  would  provide  a  separate  station  for  co 1 
mercial  tv.  The  station  would  operate  on 
basis  that  would  allow  Hesse  Radio  to  finar, 
a  non-commercial  television  station  from  r 
earnings  of  the  commercial  one. 

Aside  from  these  plans,  it  is  understood  thi  I 
are  strong  pressure  groups  from  various  bill 
ness  quarters  seeking  an  entirely  new  approa  J 
to  the  government's  licensing  policy.  Th*l 
groups  argue  that  there  is  no  reason  for  wi  1 
holding  licenses  from  business  interests. 

British  Commercial  Tv 
Set  for  Debut  in  Year 

BRITAIN'S  version  of  commercial  tv  is  sch  - 
uled  to  debut  in  about  a  year  with  two  or  th  d 
production  companies  dominating  the  field  n 
first,  according  to  an  announcement  by  !j 

Kenneth  Clark,  chairman  of  'm 
BRITAIN       Independent  Television  Authori  .H 

The  ITA  is  composed  of  se1] 
men,  including  Sir  Kenneth,  and  two  worn  I 
all  of  whom  were  appointed  by  the  Gove  ■ 
ment  last  week. 

With  the  advent  of  commercial  tv,  ■ 
government-owned  BBC  will  continue  its  n  H 
commercial  telecasts.  The  ITA,  meanwhile,  I 
own  its  own  transmitting  system  and  vl 
sell  air  time  to  broadcasters,  to  be  known  'sj 
program  contractors,  who  in  turn  will  sell  Is 
vertising.  The  contractors  will  produce  J.M 
grams  with  commercials.  The  authority,  h«-H 

Broadcasting    •  TelecastisJ 


Web.  ATLANTA 


1133  SPRING  ST.,  N.  W. 
TELEPHONE  -  -  ELGIN  0369 


—  FOR  ALL  BROADCAST  EQUIPMENT  NEEDS  — 


Page  64    •    August  23,  1954 


•I 


ver,  will  set  rules  as  to  how  the  commercials 
re  to  be  spaced  and  how  long  they  can  be. 

Program  contractors  will  be  selected  from  a 
list  of  applicants  on  the  basis,  first,  of  "our 
elief  that  they  will  provide  high  standard  of 
rograms,"  Sir  Kenneth  said.  He  also  estimated 
hat  a  contractor  would  need  capital  of  3 
nillion  pounds  ($8.4  million). 

Three  Plan  Tv  Starts 
n  Early  September 

"HREE  more  Canadian  tv  stations  will  go  on 
the  air  the  first  week  in  September.  CKLW- 
"V  Windsor  (Detroit),  ch.  9:  CFPA-TV  Port 
Arthur,  Ont.,  ch.  2,  and  CJCB-TV 
T  CANADA       Sidney,  N.  S.,  ch.  4,  will  all  be 
on   the   CBC   television  network 
a  bout  that  time.    CKCK-TV  Regina,  ch.  2, 
jkgan  telecasting  Aug.  1. 

By  Oct.  15  CKWS-TV  Kingston,  ch.  11,  and 
PHCT  (TV)  Calgary,  ch.  2,  are  scheduled  to  go 
>n  the  air,  bringing  the  total  of  Canadian  tv 
tations  on  the  air  by  that  time  to  18. 


Russian  Tv  Progress 
Told  London  Meeting 

TOTAL  of  nine  tv  stations  and  700,000  tv 
ts  are  in  operation  in  Soviet  Russia,  accord- 
g  to  two  Russian  tv  directors  in  London  for 
an  international  tv  meeting  by  invi- 
NDON  tation  of  the  BBC.  It  is  expected  the 
number  of  sets  will  reach  the  one 
nillion  mark  by  the  year's  end.   License  fees 
^  mid  by  set  owners,  amounting  to  three  rubles 
Fier  month,  finance  Russia's  tv  stations.  The 
lirectors  also  reported  that  color  tv  will  be 
'  ntroduced  in  October. 

J.  According  to  a  survey  reported  at  the  London 
^.meeting  by  Gustav  Genschow,  Bremen,  West 
J  jermany,  there  are  33,718  licensed  tv  sets  in 
J  Vest  Germany  and  10,000  to  12,000  in  the 
.  Netherlands.  A  license  fee  equivalent  to  $1.50 
,  .  >er  month  is  charged  West  German  set  owners. 

Observers  have  estimated,  it  is  reported,  that 

here  are  at  least  three  times  as  many  West 
.  jerman  tv  sets  in  operation  as  are  licensed. 

Aany  set  owners  have  not  reported  ownership 

iecause  of  the  high  license  fee. 

0113  " 

Canadian  Set  Count 

\  TOTAL  of  771,444  television  sets  were  in 
ttiifise  in  Canada  at  end  of  June,  according  to  a 
ulation  of  All-Canada  Television,  Toronto, 
and  the  Radio-Television  Mfrs. 
CANADA  Assn.  of  Canada.  The  tabulation 
covers  all  sets  since  tv  started  in 
Zanada  and  shows  that  the  province  of  Ontario 
las  480,093  of  all  the  sets  in  Canada.  Quebec 
orovince  has  220,416  receivers,  British  Co- 
umbia  42,155  sets,  the  three  prairie  provinces 
1,428,  and  the  four  Atlantic  Coast  provinces 
;>,617  sets. 


MANUFACTURING 


DuMont's  Halpin  to  Speak 
On  Tv  Era  at  Texas  Meet 

DAN  D.  HALPIN,  general  sales  manager, 
Allen  B.  DuMont  Labs  Inc.,  will  discuss  "The 
Golden  Era  of  Television"  at  the  Texas  Radio 
&  Television  Service  Clinic  and  Electronics 
Fair,  to  be  held  in  Dallas  Aug.  27-29. 

Over  700  retailers  and  service  leaders  are 
expected  to  attend  the  event,  sponsored  by  the 
Texas  Electronics  Assn.,  with  sessions  slated 
for  the  Adolphus  Hotel.  Leaders  from  all 
phases  of  industry  will  participate.  Mr.  Halpin, 
chairman  of  RETMA's  Sales  Managers  Com- 
mittee, will  speak  this  Friday  afternoon. 

Among  other  industry  speakers  will  be  Clint 
E.  Walter,  RCA  Service  Co.  technical  specialist, 
who  will  talk  on  "Understanding  Color,"  dis- 
cussing design  and  service  requirements  of 
color  tv  receivers.  Vergal  Bourland,  president 
of  the  National  Appliance  &  Radio-Tv  Dealers 
Assn.,  will  address  the  Friday  evening  banquet. 

Other  speakers  include  Steven  R.  Mihalic, 
General  Electric  Electronics  Div.,  on  GE  color 
set  operation,  and  Dan  Lerner,  Philco  Corp., 
on  color  test  equipment  for  servicemen.  Causes 
of  tv  interference  will  be  covered  by  Lewis  G. 
McCoy,  American  Radio  Relay  League. 

Admiral  Tv  Set  Production 
To  Utilize  Printed  Circuits 

ADMIRAL  Corp.  is  "rapidly  extending"  its 
production  program  to  encompass  printed  cir- 
cuits for  tv  receivers  with  resultant  lower 
operating  costs,  the  firm  announced  last  week. 

lohn  B.  Huarisa,  Admiral  executive  vice 
president,  reported  that,  while  retail  television 
sales  the  first  half  of  1954  are  ahead  of  last 
year's  period,  most  sales  were  from  distributor 
and  dealer  inventories.  He  predicted  that  Ad- 
miral sales  and  earnings  during  the  second 
half  of  this  year  should  equal  last  year's,  now 
that  inventories  have  been  reduced. 

Occasion  of  Mr.  Huarisa's  views  was  the 
release  of  Admiral's  financial  report  for  Janu- 
ary-Iuly  of  1954.  The  firm  reported  sales  of 
$105,201,498  and  earnings  of  $2,558,850  after 
taxes  for  the  first  half,  both  off  from  a  similar 
period  in  1953.  At  that  time  sales  hit  $131,- 
222,438  and  earnings  $4,762,152.  Net  earnings 
per  share  this  past  fiscal  year  amounted  to 
$1.09  on  over  2.3  million  outstanding  shares. 

Marketing  Sections  Created 
For  GE  Sub-Departments 

CREATION  of  a  new  marketing  section  in 
each  of  the  three  sub-departments  of  the 
General  Electric  Co.'s  tube  department  was 
announced  last  week  by  Milton  J.  Lang,  general 
manager  of  the  tube  department. 

Reed  V.  Bontecou,  previously  product  man- 
ager for  all  GE  tube  products  at  tube  depart- 
ment headquarters,  Schenectady,  N.  Y.,  has 
been  named  manager  of  marketing  for  receiv- 
ing tubes  with  headquarters  in  Owensboro,  Ky. 
Richard  A.  Norman,  formerly  manager  of 
manufacturing  for  the  cathode-ray  tube  sub- 
department,  Syracuse,  has  been  appointed 
manager  of  marketing  in  that  sub-department. 
The  new  marketing  manager  for  industrial 
and  transmitting  tubes  is  Robert  O.  Bullard, 
previously  manager  of  marketing  administra- 
tion at  tube  department  headquarters. 


NEW  FACILITIES 
FOR  BUILDING 

BIGGER  SALES 


This  ultra-modern 
structure  is  WIBG's 
new  studio  and 
transmitter 
headquarters. 


CAR  CARDS 


with  sponsor  credit 
appear  throughout 
the  year  and  cover 
the  entire  city. 

24-SHEET 
BILLBOARDS 

blanket  the  complete 
Philadelphia  mar- 
ked area,  promoting 
WIBG  programs. 

WINDOW  DISPLAYS 

of  sponsors'  prod- 
ucts face  directly  on 
Walnut  Street- 
downtown  —  the 
only  such  display 
on  this  busy  thor- 
oughfare. 

DIRECT  MAIL 

goes  out  regularly 
to  selected  dealer 
lists.  Hard-hitting 
broadsides  promote 
sponsor's  campaign 
and  urge  store  coop- 
eration. 


These  extra  promotion  bonuses  are  a 
special  service  which  WIBG  gives  to  all 
its  sponsors.  Our  main  objective  is  to 
SELL  YOUR  MESSAGE  to  the  public. 
Audience  appeal,  listener  loyalty,  plus 
our  expanded  facilities  and  special  pro- 
motional services  are  further  proof  that 
radio  is  still  the  best  advertising  buy 
in  Philadelphia. 


10,000  Watts 
Philadelphia's  most 
powerful  independent. 


Represented  by 
RADIO  REPRESENTATIVES,  INC. 


Broadcasting 


Telecasting 


August  23,  1954 


Page  65 


MANUFACTURING 


RCA  Packages  Compact 
Microwave  Radio  Station 

RCA  Engineering  Products  Div.  announced 
Wednesday  what  it  claims  is  the  first  commer- 
cial packaged  microwave  radio  station,  "a  com- 
pact, weatherproofed  metal  cabinet,  housing 
complete  transmitting  and  receiving  equipment 
for  'line  of  sight'  one-hop  point-to-point  com- 
munication." 

RCA  said  it  believed  the  package  to  be  the 
lowest  priced  microwave  station  ever  marketed, 
with  a  cost  of  less  than  $3,000  depending  upon 
antenna  and  line  requirements.  Multiplex 
equipment  can  be  installed  inside  the  cabinet 
to  provide  two  voice  channels  with  signaling  if 
more  than  one  channel  is  needed.  Additional 
voice  or  telegraph  multiplex  units  can  be  added. 

According  to  C.  W.  Lewis,  division  manager 
of  communications  marketing,  the  equipment  is 
designed  particularly  for  the  "economical  re- 
quirements of  such  circuit  operations  as  remote 
vhf  control,  voice  communication,  facsimile, 
telegraph,  telemetering,  and  supervisory  control 
applications." 

The  package  measures  about  5  ft.  high,  2  ft. 
wide  and  15  inches  deep  and  houses  the  RCA 
960  mc  microwave  radio  equipment. 

GE  Plans  Stanford  U.  Lab 
For  Microwave  Tube  Study 

GENERAL  ELECTRIC  Co.  will  establish  a 
laboratory  on  Stanford  U.  grounds  at  Palo  Alto, 
Calif.,  for  development  and  exploration  of 
microwave  electron  tube  application  to  the 
broadcast,  communication  and  radar  industries, 
according  to  a  joint  statement  issued  last  fort- 
night by  Dr.  Wallace  Sterling,  university  presi- 
dent, and  Dr.  W.  R.  G.  Baker,  GE  vice  presi- 
dent and  general  manager,  electronics  division, 
Syracuse,  N.  Y. 

Such  tubes  "will  improve  fringe  tv  reception" 
and  "permit  much  more  efficient  utilization 
of  communications  channels  .  .  .  for  micro- 
wave relay  .  .  .  ,"  the  statement  said. 

H.  R.  Oldfield  Jr.,  manager  of  GE's  advanced 
electronics  center  at  Cornell  U.,  Ithaca,  N.  Y., 
will  be  manager  of  the  new  laboratory.  Mr. 
Oldfield  stated  there  are  no  formal  ties  between 
Stanford  U.  and  GE,  other  than  laboratory 
lease  and  arrangements  for  GE  scientists  at- 
tached to  the  laboratories  to  take  advanced 
degrees  and  studies  from  the  university. 


Tv  Screen — 1964 

A  LOOK  into  the  future — General  Elec- 
tric says — maybe  1964  or  thereabouts — 
envisions  a  different  kind  of  home  tv 
set  and  also  a  new  type  of  translation 
for  the  abbreviation,  POW. 

Today's  common  meaning  of  POW  is 
"prisoner  of  war"  but  at  GE  it  becomes 
the  "picture  on  the  wall."  Far  from  im- 
prisoning the  tv  picture  in  a  conventional 
receiver,  GE's  POW  set  would  free  a 


A  MODEL  of  1964's  tv  screen  is  ex- 
amined by  Dr.  L.  T.  DeVore  (r),  man- 
ager of  the  GE  Electronics  Laboratory, 
and  J.  P.  Jordan,  manager  of  com- 
ponents development  engineering. 


picture  screen  so  thin  that  the  complete 
unit  could  be  hung  like  a  painting  on 
the  living  room  wall. 

Circuitry  would  be  built  into  the  pic- 
ture frame  and  use  printed  wiring  and 
miniaturized  components.  Controls  would 
be  located  in  a  small  box  beside  the  easy 
chair.  For  the  table  model,  the  thin 
POW  would  be  mounted  like  a  vanity 
mirror  attached  to  slender  arms  reaching 
upright  from  a  small  oblong  cabinet 
housing  circuitry  and  controls. 


GE  Names  Maier 

DR.  LEONARD  C.  MAIER  has  been  appoint- 
ed manager  of  engineering  for  the  General 
Electric  cathode  ray  tube  sub-dept.,  Robert 
E.  Lee,  general  manager  of  the  unit,  announced 
Wednesday. 

Dr.  Maier,  since  1950  in  various  engineering 


positions  in  GE's  Electronics  Lab,  will  be  i 
charge  of  all  cathode  ray  tube  product  engi 
neering  for  the  firm's  monochrome  and  colo 
tv  picture  tubes  and  special  purpose  cathode 
ray  tubes.  Earlier  this  year,  Dr.  Maier  was 
appointed  manager  of  applications  and  tech 
niques  for  the  laboratory's  development  engi  i 
neering  section. 

Ampex  Sales  Increase, 
But  Net  Profit  Down 

SALES  of  Ampex  Corp.,  Redwood  City,  Calif. , 
during  fiscal  year  ended  April  30,  1954,  totalei, 
over  $5.4  million,  with  commercial  sales  risinj 
from  42%  during  previous  year  to  68%,  i 
was  revealed  in  a  statement  last  week. 

Despite  sales  increase,  net  profit  before  taxe! 
dropped  from  previous  year's  $302,000  t' 
$70,000,  with  net  after  taxes  down  to  $26,00' 
from  previous  $89,000,  statement  revealed 
However,  firm  executives  said  this  resultel; 
from  Ampex  policy  of  charging  development! i 
off  to  current  expenses,  rather  than  alio  win  | 
long-term  amortization.  Cost  of  research  anS 
development  projects  increased  from  previous 
$119,000  to  $369,000  during  past  fiscal  yeaJ 
they  stated. 

MANUFACTURING  SHORTS 

George  Scherr  Co.,  N.  Y.,  announces  "ne\| 
Precision  Dynamometer  for  measuring  sprint 
tension,  starting  torque  and  the  force  requirel 
to  actuate  delicate  mechanisms,"  useful  as  stylul 
pressure  gauges,  in  two  models  calibrated  frorf 
2  to  15  grams  or  3  to  30  grams  each  way  frori 
center  position  with  models  which  have  rangl 
extended  to  50,  100  and  150  grams  also  avail 
able. 

Fairchild  Recording  Equipment  Co.,  White 
stone,  N.  Y.,  has  placed  on  market  profession; 
record  playback  system  designed  for  use  i 
recording  studios,  advertising  agencies  and  radi 
and  tv  stations. 

CBS-Columbia  Inc.,  N.  Y.,  adds  five-tube,  A( 
and  DC,  model  5165  table  model  radio  wit 
built-in  antenna,  vernier  tuning  and  automat  j 
volume  control  to  1954  line. 

Electronic  Tube  Corp.,  Philadelphia,  has  ne 
cathode  ray  tube  with  7"  diameter  face  d 
signed  for  multi-channel  oscilloscopes. 

MANUFACTURING  PEOPLE 

Leroy  J.  Kallmeyer,  manager,  city  sales,  expo 
dept.,  Standard  Electric  Corp.,  N.  Y.,  IT&T  su 
sidiary,  appointed  export  sales  manager  of  d' 
partment. 

Donald  K.  Jewell,  formerly  chief  enginee? 
Pollak  and  Skan  Photographic  Industries  In] 
Chicago,  to  new  products  div.,  Filmotype  CorfH 
same  city,  in  same  capacity. 

William  H.  Clithero  Jr.  to  Gates  Radio  C< 
Quincy,  111.,  as  branch  store  operations  manage 

E.  N.  Cundiff,  Cleveland,  new  business  develo 
ment  manager,  Graybar  Electric  Co.,  N.  Y.,  a 
pointed  Toledo  branch  manager,  succeeds 
A.  W.  Hallett,  to  be  assigned  special  duties 
Cleveland. 

Ernest  A.  Marx,  director,  international  di 
Allen  B.  DuMont  Labs,  Clifton,  N.  L, 
Europe  on  television  survey  in  nine  countri 
there. 

Samuel  B.  Williams,  assistant  to  chairman 
board  of  directors,  Sylvania  Electric  Produ< 
Inc.,  N.  Y.,  retires  Aug.  31. 


W  W  K  O 

Eastern  Kentucky's  newest  and  most 
powerful  station  serving  the  entire 
Tri -State  of  the  rich  Ohio  Valley. 

W5A°T°T°S  ASHLAND,  KENTUCKY  ™j!0 


Charles  F.  Trivette,  President 


Page  66    •    August  23,  1954 


Broadcasting 


Telecastit 


Reprints  of  articles 
appearing  in  this  section 
are  available 
at  nominal  cost  Write  to 

r>  1  ADC  AST  ING  .  TELECASTING 


A  POTENT  WHEC 
MERCHANDISING  PLAN 
TO  PUT  YOUR  PRODUCT 
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At  the  same  time  thot  it 
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Rochesterians'  Favorite  Radio 
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To  qualify,  you  purchase  seven  Class  B  announcements, 
or  their  equivalent,  on  a  firm  13-week  minimum  WHEC 
contract. 

Through  our  special  arrangement  with  A  &  P  Stores 
and  Star  Super  Markets,  your  product  will  be  prom- 
inently displayed  right  at  the  point  of  sale,  for  one  week, 
in  61  Super  Markets.  (It  is,  naturally,  essential  that 
your  product  be  approved  and  stocked  by  the  Stores). 


BUY  WHERE  THEY'RE  LISTENING:- 


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^■|^     5,000  WATTS 

Representatives:  EVERETT- McKINNEY,  1 

ic.  New  York,  Chicago,  LEE  F.  O'CONNEtl  CO.,  los  Angefet,  Son  Francisco 

Cities  Service 
goes  for  high  stakes... 


Test  wells  are  put  down  on  an  average  of  one  every  4  days  by 

CITIES  @  SERVICE 

A  Growth  Company 


•  WTMJ-TV  Milwaukee  started  from  scratch  with 

color  tv.  John  Colby  Lewis  tells  what  the  station 
discovered.    Page  70. 

•  WKNX-TV  turns  to  poetry  to  sell  its  uhf  operation 

in  Saginaw.    Page  72. 


WTTM  Covers  a  Governor 

FEW  WORDS  spoken  officially  by  New  Jersey  Gov.  Robert  B. 
Meyner  escape  the  notice  of  WTTM  Trenton. 

In  fact,  every  "on  the  record"  statement  he  makes  at  his  twice- 
weekly  news  conference  is  tape  recorded  for  use  by  the  station,  this 
the  latest  development  in  a  continuing  close  association  between 
the  station  and  the  governor. 

Gov.  Meyner  began  using  radio  during  his  primary  election  cam- 
paign. He  was  interviewed  by  WTTM's  Arnold  Snyder  the  day 
he  declared  his  candidacy  for  the  Democratic  nomination.  Later 
he  appeared  on  the  station's  Primary  Battleground  program.  He 
broadcast  on  WTTM  the  night  he  won  the  primary. 

WTTM  followed  him  closely  all  through  the  general  election 
campaign,  and  was  the  first  station  to  carry  his  victory  statement 
on  election  night. 

Shortly  after  Gov.  Meyner's  election  Mr.  Snyder  suggested  to 
General  Manager  Fred  L.  Bernstein  that  radio  in  general — and 
WTTM  in  particular — was  in  an  excellent  position  to  give  a  new 
dimension  to  coverage  of  the  governor's  office.  Already  installed 
in  the  governor's  news  conference  room  was  $3,000  worth  of 
unused  tape  recording  equipment.  It  was  WTTM's  feeling  that  the 

Broadcasting    •  Telecasting 


governor  would  agree  to  dust  off  that  equipment.  He  did.  A  few 
experimental  conferences  were  taped  before  he  took  office — and  the 
idea  was  sold. 

Three  microphones  placed  on  a  long  conference  table  pick  up 
sound  from  all  parts  of  the  room.  With  a  switch  to  his  right  Gov. 
Meyner  controls  the  operation  of  a  Magnecorder  in  the  adjoining 
room.  One  of  his  aides  is  assigned  to  see  that  the  mikes  are  on 
the  table  and  the  recorder  ready  to  roll  before  each  conference. 

It  usually  begins  with  some  good-natured  banter,  then  the 
governor  says,  "We're  on  the  air,"  flicks  the  switch,  and  the  news 
conference  is  underway.  WTTM's  agreement,  scrupulously  ob- 
served, is  that  the  recorder  keeps  rolling  as  long  as  he  is  "on  the 
record."  If  he  desires  to  go  "off  the  record,"  he  flicks  off  the  switch. 

Mr.  Snyder  attends  all  of  Gov.  Meyner's  news  conferences.  He 
first  telephones  bulletins  to  the  WTTM  newsroom  for  use  on  regu- 
ular  news  broadcasts,  then  takes  the  tape  back  to  the  studio.  Ex- 
cerpts are  used  on  News  at  Noon  and  News  at  Six.  Joe  Ayares, 
editor  of  WTTM's  Delaware  Valley  Review,  30-minute  nightly  all- 
local  news  program,  edits  out  six  or  seven  minutes  of  the  conference 
for  use  on  his  show. 

WTTM  gets  its  news,  the  governor  gets  his  message  across  to  the 
people,  and  the  people  keep  up  with  their  government.  It's  a 
profitable  arrangement. 

August  23,  1954    •    Page  69 


LIVING  and  LEARNING 
WITH  COLOR  TV 

WHAT  WTMJ-TV  FOUND  OUT  ABOUT  USING  THE  COLOR  DIMENSION 

by  John  Colby  Lewis 


WTMJ-TV  MILWAUKEE  was  one  of  the 
first  stations  in  the  country  to  bring  in  color 
television  equipment  after  the  FCC  ap- 
proved compatible  standards  last  December. 
Using  that  equipment  in  the  succeeding 
months  has  been  largely  a  matter  of  trial 
and  error  for  the  production  and  engineer- 
ing staffs.  What  they  learned  was  compiled 
by  Mr.  Lewis,  assistant  program  manager, 
in  a  summary  for  producers  and  directors. 
BST  submits  his  information  as  basic  read- 
ing for  anyone  who  is  going  to  handle  tv's 
newest  technique. 

LIGHTING:    Color  fidelity  depends  on 
enough  light  (300  to  400  fc)  evenly 
applied. 

The  amount  of  light  reaching  the  camera 
tubes  is  regulated  by  an  iris  control  at  the 
video  control  console.  Colors  change  as  this 
iris  is  opened  and  closed.  If  the  illumination 
on  the  brightest  areas  of  a  scene  is  just 
enough  for  faithful  color  reproduction  with 
the  iris  wide  open,  the  color  of  darker  areas 
is  bound  to  appear  false  since  the  iris  can 
be  opened  no  farther  to  expose  them 
properly. 

The  color  of  a  subject  changes  perceptibly 
as  it  moves  through  hot  spots  and  shadows, 
which  unless  motivated  should  therefore  be 
evened  out.  The  unevenness  may  be  caused 
not  only  by  direct  light  but  also  by  bounce 
light  from  some  reflectant  surface.  In  judg- 
ing the  light  distribution,  a  meter  is  more 
reliable  than  the  eye. 

The  color  of  the  subject  also  changes  as 
it  moves  along  a  horizontal  light  beam, 
either  towards  or  away  from  a  close-at-hand 
source.  Overhead  lights  should  therefore 
be  beamed  in  at  no  angle  flatter  than  45 
degrees.  If  floor  spots  are  used,  they  should 
be  on  as  high  stands  as  possible  and  at 
some  distance  from  the  person  walking  to- 
wards them. 

To  adequately  light  a  given  playing  area 
takes  not  only  the  sources  immediately 
above  it  but  also  as  many  as  three  rows  of 
overhead  lamps  downstage  of  it.  This 
means  that  you  cannot  light  the  whole  studio 


to  a  level  sufficient  for  color  pickup.  Play- 
ing areas  must  be  restricted  in  size  and  lo- 
cated with  reference  to  light  positions. 

Spots  on  floor  stands,  panning  with  the 
action,  have  proved  helpful  in  reinforcing 
insufficient  light  levels.  Care  must  be  taken, 
however,  that  they  move  with  the  camera 
so  not  to  unbalance  the  evenness  of  the 
illumination. 

Backings  need  as  much  light  as  perform- 
ers in  order  to  establish  their  true  color. 
Under  insufficient  light  they  may  mottle 
with  tinges  of  spurious  colors,  as  is  the  ten- 
dency with  underlighted  areas. 

Back  light  is  as  effective  in  color  as  in 
monochrome.  Because  of  the  intense  front 
light,  backlight  spots  need  either  to  be 
focused  down  or  supplemented  to  develop 
sufficiently  snappy  rim  lighting.  Back  light 
is  effective  for  enlivening  bottled  liquids, 
especially  if  in  dense  containers. 

Tests  have  indicated  the  possibility  of 
tinting  neutral  backgrounds  such  as  gray 
drapes  with  colored  light  from  scoops  and 
spots  equipped  with  gelatine  and  from 
striplight  sections.  We  also  have  tried  col- 
ored light  on  the  back  of  the  rear  projection 
screen.  In  both  instances,  the  white  light 
used  on  the  playing  area  must  be  prevented 
from  washing  out  the  colored  background 
light,  both  by  bringing  performers  out  at 
least  eight  feet  from  background  and  by 
lighting  them  from  a  fairly  steep  angle.  It 
is  difficult  to  color  a  background  evenly 
because  light  that  rakes  it  shades  off  rather 
sharply. 

The  amount  of  light  required  for  color 
pickup  creates  glare  that  may  trouble  per- 
formers' eyes,  and  heat  that  may  exhaust 
them  if  they  are  not  given  sufficient  respite 
from  it.  Perspiration  may  quickly  bring 
back  shine  to  powdered  faces  and  even  show 
through  pancake  makeup,  looking  like 
blisters. 

ENVIRONMENT:  The  color  of  the  sub- 
ject is  affected  by  that  of  surrounding 
and  background  areas. 

Thus  the  color  of  skin  and  clothing  may 


change  as  a  performer  moves  from  one 
background  to  another,  particularly  if  these 
backgrounds  differ  widely  in  value  (the 
amount  of  light  they  reflect). 

It  is  safer  to  keep  backgrounds  fairly  plain 
and  uniform,  not  only  to  avoid  the  result 
just  mentioned,  but  also  because  color  is 
of  such  interest  itself  that  too  much  addi- 
tional detail  will  make  a  confusing  picture. 
Still,  one  must  maintain  enough  value  varia- 
tions to  keep  the  black  and  white  picture 
interesting. 

Large,  glaring  white,  or  extremely  light 
areas  of  background  or  costume  darken  the 
tones  of  everything  nearby  and  thereby 
change  its  hue.  That  makes  them  a  poor 
environment  for  subjects  where  color  fidelity 
must  be  maintained,  such  as  flesh  tones  and 
commercial  products.  To  play  safe,  use 
backgrounds  a  shade  or  two  darker  than 
the  subject.  For  darkening  a  backing  with- 
out repainting  or  substituting  a  new  one, 
you  may  be  able  to  move  a  light  off  it,  or  to 
move  it  back,  angle  it  down,  or  shield  it  so 
that  it  receives  less  light  to  reflect. 

Reflectance,  incidentally,  plays  a  sub- 
stantial part  in  color  appearances.  The  ap- 
pearance of  glossy  surfaces  is  sometimes 
hard  to  predict.  For  example,  a  "desert 
rose"  seamless  paper  may  register  as  a  near 
white  owing  to  the  way  it  reflects  light  into 
the  camera.  For  the  same  reason,  shiny 
faces  may  look  pallid.  Glitter  is  no  problem, 
however;  jewelry  and  band  instruments  pro- 
duce no  black  halo  as  in  monochrome. 

Almost  always,  backgrounds  need  to  be 
more  desaturated  than  the  subject  of  inter- 
est so  that  they  will  not  overpower  it.  In 
some  cases,  materials  that  seem  dull  to  the 
direct  observer  will  prove  too  bright  on 
camera.  Thus  blue  will  generally  come 
through  stronger  or  more  "electric"  than 
one  would  expect. 

On  the  system,  as  elsewhere,  warm  colors 
advance;  the  hotter,  the  more  so.  Hence 
avoid  strong  reds,  oranges,  and  yellows  as 
background  or  in  accessories  where  they 
will  detract  from  the  center  of  interest 

In  making  a  subject  stand  out  from  its 


Page  70    •    August  23,  1954 


Broadcasting    •  Telecasting 


background  in  monochrome,  we  had  only 
one  dimension  to  vary:  that  of  value  (or 
brightness,  if  you  will).  Now  we  have  two 
additional  dimensions:  saturation  and  hue. 
If  subject  and  background  are  similar  in 
hue,  at  least  one  of  the  remaining  two  di- 
mensions should  show  contrast  in  order  to 
make  the  subject  stand  out.  Or  if  subject 
and  background  are  similar  in  value,  then 
the  saturation  should  be  contrasted,  or  the 
hue.  For  hue  contrast,  you  can't  go  wrong 
in  selecting  complementaries.  Thus  blue- 
greens  back  up  flesh  tones  nicely,  giving 
them  maximum  snap. 

Some  experimentation,  as  yet  inconclu- 
sive, has  been  made  with  shooting  com- 
mercial products  in  "limbo" — taking  so 
much  light  off  the  background  that  it  would 
not  matter  what  bcakground  it  happened 
to  be,  and  lighting  only  the  immediate  area 
of  the  products.  The  trouble  we  have  had 
so  far  is  the  showing  up  of  spurious  color 
against  the  darkened  background  so  that 
instead  of  reading  as  nothingness,  it  takes 
on  some  cloudy  color,  usually  greenish  but 
with  other  hues  possibly  evident  as  well. 

PECULIARITIES:     Color  appearance 
depends  in  part  upon  certain  peculiar 
characteristics  of  the  electronic  system. 

Already  mentioned  is  the  tendency  for 
blues  to  intensify  on  camera.  Color  mix- 
tures in  which  blue  is  present  will  seem  more 
blue  on  camera  than  in  studio.  Thus  blue- 
green,  unless  quite  green,  will  look  blue. 
A  blue  tint  may  show  up  in  highlights  such 
as  those  on  a  shiny  human  face.  This  color 
contrast  between  highlight  and  general  flesh 
tone  looks  artificial  and  may  exaggerate  the 
modeling  of  undesirable  features  such  as 
bags  under  the  eyes.  It  should  be  countered 
as  much  as  possible  by  powdering  to  reduce 
shine. 

Some  other  hues,  when  quite  saturated, 
may  pop  out  of  the  picture  with  an  effect 
resembling  day-glo.  Which  hues,  and  under 
what  conditions,  is  at  present  difficult  to  say. 

With  some  faces  (far  fewer  than  we  an- 
ticipated), the  camera  seems  to  exaggerate 
patches  of  red  pigment  on  nose  and  cheeks, 
or  call  undue  attention  to  the  redness  of 
backlighted  ears.  Bright  red  lipstick  and 
nail  polish  should  be  avoided  because  they 
are  exaggerated  by  the  system. 

The  color  goes  out  of  subjects  as  they 
recede  into  distance,  as  during  a  long  dolly- 
back.  One  can  see  the  color  change  and 
pick  up  blueness.  Close-ups  produce  the 
clearest  pictures  and  most  truthful  color. 

Some  colors  are  particularly  hard  to  re- 
produce— certain  yellows,  for  example, 
may  go  too  orange  or  too  green. 

Large  white,  gray,  or  dark  areas  will  tend 
to  show  up  the  clouds  of  spurious  color  that 
sometimes  drift  into  the  picture.  If  you  can 
fill  your  picture  with  positive  hues,  these 
spurious  effects  will  be  obscured. 

After  a  period  of  use,  the  system  will 
"drift" — the  primaries  become  unbalanced 
and  the  three  primary  color  images  move 
out  of  registration.  For  this  reason  10  min- 
utes will  be  allowed  before  airtime  (in  addi- 
tion to  break  and  stand-by  period)  in  order 
to  readjust  balance  and  alignment. 

The  color  camera  seems  to  reduce  the 
definition  of  some  faces,  flattening  and 
blending  the  features.  Therefore  some  eyes 
may  need  to  be  strengthened  with  liner.  In 
fact,  girls  generally  need  glamourizing,  with 


particular  regard  to  eye  strength  and  cheek 
color. 

THE  CAMERA:  If  you  have  but  one 
color  camera,  the  director  must  plan 
his  action  and  sets  with  this  in  mind,  choos- 
ing material  that  can  be  done  on  one  cam- 
era, and  compensating  by  increased  move- 
ment and  interest  in  the  subject  matter  for 
the  lack  of  shot  variety  and  loss  of  pace 
when  one  is  unable  to  cut  between  cameras. 
Constant  zooming  in  and  out  from  table- 
top  close-ups  to  performers'  faces  should 
of  course  be  avoided. 

Since  the  size  and  weight  of  the  camera 
makes  it  hard  to  maneuver  in  anything  but 
straight  lines,  only  the  simplest  paths  of 
camera  movement  should  be  planned.  If  a 
floorman  is  available  to  help  move  the  cam- 
era, somewhat  more  complicated  moves  may 


"  ...  ON  CHANNEL  57"  is  a  punch 
line  not  soon  to  be  forgotten  around 
Saginaw,  Mich.  It's  the  last  line  to  an 
ever-increasing  series  of  jingles  used  daily 
to  promote  sales,  listenership,  audience 
growth  and  station  programming  for 
WKNX-TV,  uhf  ch.  57  ABC-CBS  affili- 
ate there. 

Item: 

"There's  fact,  not  fancy, 
in  sponsors'  tales  .  .  . 
Of  greater  profits 

made  through  sales  .  .  . 
.  .  .  on  CHANNEL  57!" 
That  and  dozens  of  similar  rhymes  are 
used  in  newspaper  ads,  spots  on  WKNX- 
AM,  the  station's  printed  logs,  and  on  tv 
through  slides  backed  with  music. 
They're  all  the  creation  of  Parker  Adver- 
tising Agency  there,  and  are  based  on 
the  premise  that  "there's  altogether  too 
much  stuffiness  and  pomposity  in  most 
media  promotion."  Another  WKNX-TV 
sample: 

"My  ink  is  black 

said  client  McCombs  .  .  . 
Since  moving  my  sales 

into  thousands  of  homes  .  .  . 
.  .  .on  CHANNEL  57!" 
The  station's  featured  programs — net- 
work, syndicated  film  or  live  local — also 
come  in  for  their  share  of  the  rhymes. 
"Whatever  your  name, 

be  it  Ron,  Rick  or  Rory  .  .  . 
You're  bound  to  enjoy 

tonight's  Favorite  Story  .  .  . 
.  .  .  on  CHANNEL  57!" 
or 

"To  digest  the  news 
with  a  mind  like  Disraeli .  .  . 
Join  us  each  night 

for  the  news  by  John  Daly  .  .  . 
.  ..on  CHANNEL  57!" 
or 

"The  candlelight's  soft 

with  music  Pagliacci .  .  . 
George  never  talks 

he's  the  silent  Liberace  .  .  . 

.  .  .on  CHANNEL  57!" 

The  first  of  the  jingles  appeared  early  in 
June  as  a  daily  feature  in  the  station's 


be  attempted.  Time  must  be  allowed  to 
overcome  inertia  when  starting  a  move,  and 
the  rate  of  motion  will  be  slower  than  that 
of  the  monochrome  camera. 

To  minimize  camera  movement,  it  is 
convenient  to  use  the  electrazoom  lens  and 
arrange  the  scenes  in  an  arc  of  which  the 
camera  is  the  pivot.  The  widest  angle  pos- 
sible with  the  electrazoom,  however,  is  26°, 
compared  with  34°  for  the  50mm  lens, 
which  means  that  the  camera  must  play 
pretty  far  back  for  establishing  shots.  Since 
the  camera  plus  the  electrazoom  and  cam- 
eraman requires  at  least  eight  feet  of  depth, 
only  close  scenes  can  be  shot  crosswise  of 
studio  or  even  diagonally  across  studio.  For 
large  scenes  and  wide  shots,  the  optical  axis 
must  be  lengthwise  of  the  studio. 

The  taking  lens  is  at  six  o'clock  rather 


newspaper  ads  replacing  the  traditional 
headlines.  Due  to  the  local  paper's  drop- 
ping all  daily  listings  of  radio  and  tele- 
vision programs  in  deference  to  a  special 
weekend  tv-radio  supplement,  WKNX- 
TV  felt  it  necessary  to  take  daily  space 
to  list  program  highlights.  The  rhymes 
were  the  answer — a  different  one  for 
each  day  in  the  week,  and  different  sets 
for  each  week  in  the  month: 

"Monday  is  here 

it's  in  the  book  .  .  . 
A  perfect  night 

for  you  to  look  .  .  . 

.  .  .  on  CHANNEL  57!" 
and 

"Tuesday's  with  us 

all  day  long  .  .  . 
Lock  the  dial  .  .  . 

you  can't  go  wrong  .  .  . 

.  .  .  on  CHANNEL  57!" 
and 

"Wednesday's  here 

its  hours  flying  .  .  . 
An  excellent  time 

for  real  choice  eyeing  .  .  . 

.  .  .  on  CHANNEL  57!" 

Even  the  current  WKNX-TV  expan- 
sion program  rates  the  poetic  treatment: 
"More  watts  are  coming 

from  out  of  the  blue  .  .  . 
Turn  down  your  volume, 

more  power  to  you  .  .  . 

.  .  .  on  CHANNEL  57!" 

"We'll  light  your  screen 

with  something  brand  new  .  .  . 

The  year's  best  picture 
more  power  to  you  .  .  . 
 on  CHANNEL  57!" 

Howard  Wolfe,  WKNX-TV  station 
manager,  reports  impressive  reception 
of  the  rhymes  by  both  advertisers  and 
viewers.  Plans  now  are  underway  to 
record  the  entire  series  in  a  permanent 
promotional  library.  And  he  comments: 

"You  never  know 

who  sets  the  pace  .  .  . 
Until  you  check 

the  promotion  space  .  .  . 

.  .  .  of  CHANNEL  57!" 


WKNX-TV  WAXES  POETIC  IN  SAGINAW 


Page  72    •    Broadcasting   •  Telecasting 


August  23,  1954 


RADIO-TELEVISION  PROGRAMS 

COMING  TO  YOU 


Please  help  save  the  fight 
against  polio  from  disaster 
—  by  giving  these  stars 
time  to  tell,  on  the  air,  the 
urgent  story  of  the  current 
polio  emergency. 


QUARTER-HOUR  TRANSCRIPTIONS 

starring 

Rosemary  Clooney    •    Eddy  Arnold    •    Freddy  Martin 

FIVE-MINUTE  DISC  JOCKEY  INTERVIEWS 

with  hit  songs  by 
Mindy  Carson  Kitty  Kallen 

George  Shearing  Betty  Madigan 

Sarah  Vaughan  Vaughn  Monroe 

PLUS 

Live  and  transcribed  announcements 


16MM  TV  SOUND  FILMS 

"It  Was  Not  Enough"  —  ten  minutes  with  Miss  Helen 
Hayes.  A  gripping  message  from  a  mother  who  lost  her 
daughter  to  polio 


and  20  moving,  one-minute  appeals  from  polio  victims 
themselves  speaking  from  their  iron  lungs  and  hospital 
rooms 


plus  a  ten-minute  Emergency  March  of  Dimes  newsreel 
covering  the  Salk  vaccine  field  trials  and  polio  epidemic 
areas  in  the  United  States  today. 


JOIN 


MARCH  OF  DIMES 

AUGUST  16th-31st 


THE  NATIONAL  FOUNDATION  FOR  INFANTILE  PARALYSIS 

120  BROADWAY,  NEW  YORK  5,  N.  Y.    •    HOWARD  J.  LONDON,  Director 


FRANKLIN  D.  ROOSEVELT,  FOUNDER 
Radio -TV  and  Motion  Pictures 


TELEPHONE  BEekman  3-0500 


BROADCASTING     •  TELECASTING 


August  23,  1954    •    Page  73 


than  twelve  as  with  the  RCA  monochrome 
camera.  When  the  lens  is  raised  opposite 
performers'  faces,  the  viewfinder  is  above 
the  eye  level  of  the  cameraman.  Because  of 
this,  and  because  of  the  length  of  the  cam- 
era, a  tilt-down  from  this  level  will  raise 
the  rear  of  the  camera  so  high  that  the 
cameraman  cannot  see  through  the  view- 
finder  hood.  But  if  the  hood  is  removed, 
the  image  on  the  viewfinder  will  probably 
be  obscured  by  the  strong  studio  lights. 

Down  shots  with  the  camera  close  in  to 
a  table  or  counter  are  therefore  very  diffi- 
cult unless  the  cameraman  is  provided  with 
a  stool.  But  this  may  immobilize  the  cam- 
era in  a  position  too  close  to  take  an  ade- 
quately wide  shot  of  the  scene. 

Focusing  is  controlled  by  a  handle  bar 
grip,  which  is  also  used  for  pushing  the 
camera,  and  revolves  just  opposite  from 
the  crank  on  the  monochrome  camera.  A 
new  cameraman  may  need  time  to  get  used 
to  these  differences. 

COLOR  SLIDES:  At  WTMJ-TV  slides 
are  fed  horizontally  through  the  flying 
spot  scanner  in  a  holder  which  accommo- 
dates only  four  slides  at  a  time.  To  prevent 
showing  each  new  slide  move  into  place, 
it  is  advisable  for  the  video  control  man  to 
go  to  black  on  the  cue  "change  slide,"  fad- 
ing up  again  when  he  sees  the  next  picture 
in  position.  If  more  than  four  slides  are 
used  in  direct  succession,  time  must  be  al- 
lowed for  already  used  slides  to  be  removed 
and  new  ones  substituted.  Depending  on 
the  circumstances,  it  may  be  necessary  to 


hold  a  slide  on  the  air  for  as  much  as  ten 
seconds  while  such  changes  are  made,  in 
which  case  there  should  be  enough  copy  or 
music  to  cover.  Six  slides,  pretty  evenly 
spaced,  are  probably  maximum  at  present 
for  a  minute  commercial  or  promotion. 

Once  the  primaries  have  been  balanced, 
the  color  appearance  of  any  given  slide  de- 
pends on  how  much  light  passes  through 
it  to  the  pickup  tubes.  Obviously  a  film  of 
great  density  will  let  less  light  through  than 
one  of  thinner  density.  Therefore  it  is  de- 
sirable to  select  slides  of  similar  density 
for  any  given  sequence.  When  this  is  im- 
possible, the  differences  may  be  evened  out 
with  neutral  density  filters.  Otherwise  an 
engineer  must  regulate  the  iris,  opening  and 
closing  it  as  required  to  transmit  the  proper 
amount  of  light  to  the  pickup  tubes. 

In  making  color  slides,  remember  that 
color  receivers  have  the  French  oval  screen, 
which  mask  some  of  the  corners.  Safety 
area  is  1"  x  3A",  with  the  corners  kept  in 
mind. 

Aspect  ratio  will  rule  out  in  color,  as  it 
does  in  monochrome,  most  slides  made 
vertically. 

Color  slides  made  from  underexposed 
negatives  should  be  avoided.  Underexpos- 
ure generally  takes  on  a  blueness  in  the  slide 
which  is  accentuated  in  the  system. 

In  scenic  slides,  large  dark  areas  (such  as 
trees  in  the  foreground)  may  not  show  all 
the  color  they  do  in  natural  projection,  due 
to  the  weaker  light  source  of  the  scanner. 

Maximum  readability  of  title  and  caption 
slides  is  secured  from  white  lettering.  Black 
is  less  effective  because  of  the  added  interest 
of  the  background  color. 

Slides  should  be  delivered  to  the  color 
coordinator  well  in  advance  of  contemplated 
use  in  order  to  check  density  and  aspect 
ratio.  Normally  this  check  will  be  made 
with  a  projector  in  the  Art  Department 
office. 

SWITCHING:   One  can  dissolve  between 
slide  and  live  camera. 

With  advance  notice  one  can  incorporate 
black-and-white  film  into  the  program,  but 
one  must  switch  to  and  from  it  rather  than 
dissolve  since  the  chrome  and  monochrome 
systems  operate  on  different  sync  generators. 

Do  not  forget  the  cues  "switch  to  color" 
and  "switch  to  monochrome"  when  begin- 
ning and  ending  your  program. 

GENERAL:  The  factor  of  color  should 
not  be  construed  as  a  reason  for  elab- 
orate productions.  If  color  is  to  be  feasible 
here,  we  must  be  able  to  do  it  economically. 
In  our  experiments  with  local  shows,  we 
should  keep  as  close  to  the  normal  mono- 
chrome format  and  mounting  as  possible, 
adding  or  changing  elements  only  when 
absolutely  necessary. 

Thus  make-up  is  not  necessary  for  all 
performers  here.  Nor  is  it  invariably  neces- 
sary to  use  the  special  CTV  (Color  Tele- 
vision) make-up  that  is  deficient  in  red.  Staff 
members  who  need  make-up  are  expected  to 
apply  their  own.  Regular  non-staff  perform- 
ers should  also  be  encouraged  to  do  their 
own,  perhaps  after  some  initial  instruction 


jo  I PRC A  S T I Nl 

Advance  Schedule 

I 

Of  Network  Color  Shows 
CBS-TV 

Mondays   (5:30-6  p.m.  EDT):  Film, 
Time  for  Color. 

Aug.  25:  The  Big  Payoff,  Colgate-Palm- 
olive Co.,  through  William  Esty 

Aug.  31:  Danger,  Block  Drug  Co., 
through  Cecil  &  Presbrey 

Sept.  7  (10-10:30  p.m.  EDT):  Life  With 
Father,  Pet  Milk  Co.,  through 
Gardner  Agency 

Sept.  8  (12:15-12:30  p.m.  EDT):  Love 
of  Life,  American  Home  Prod- 
ucts Corp.,  through  Biow 
Agency 

Sept.  14  (9-9:30  p.m.  EDT):  Meet 
Millie,  Carter  Products,  through 
SSC&B 

Sept.  15  (10-11  p.m.  EDT):  The  Best  of 
Broadway,  Westinghouse  Elec- 
tric Corp.,  through  McCann- 
Erickson 

NBC-TV 

Following  is  a  list  of  mobile  unit  seg- 
ments to  be  shown  on  Home  and  Today 
shows  on  days  indicated: 

Aug.  24:  (Home  Only)  Cooking  dem- 
onstration by  Chef  Phillip. 
Also  four-minute  color  film. 

Aug.  26:  (Home)  Remote  pickup  from 
Milwaukee,  Wisconsin  State 
Fair.  Also  Pickup  from  New 
York  Museum. 

*.,-.'*',-..* 

Sept.  12  (7:30-9  p.m.):  Color  Spectacu- 
lar— "Satin  &  Spurs" — spon- 
sor, Reynolds  Metal  Co., 
through  Russel  M.  Seeds, 
Chicago. 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B«T.] 


from  a  member  of  the  Production  Depart- 
ment. 

At  present,  however,  color  will  certainly 
take  more  check  time  than  monochrome — 
largely  because  light  distribution  is  so  critical 
a  factor  and  requires  time  and  patience  to 
get  right. 

During  production  of  a  color  show,  the 
director  should  work  closely  with  the  engi- 
neering supervisor  in  regard  to  lighting,  and 
with  the  color  coordinator  in  regard  to  color 
selection.  He  should  also  consult  the  pro- 
duction manager  well  in  advance  whenever 
a  color  problem  seems  to  require  some  new 
element  of  scenery,  properties,  or  make-up 
not  normal  to  the  monochrome  production 
of  the  show  in  question. 


FREE 

PERSONNEL  SERVICE 

The  big  problem  in  television  today  is 
competent  people.  Here  we  believe  we  can 
help  you,  as  we  have  many  station  man- 
agers. From  our  school  we  supply  quali- 
fied assistants  who  have  a  fundamental 
background  so  they  blend  into  any  TV 
operation.  Call  us  for  any  of  the  follow- 
ing: 

•  Announcers 

•  Writers 

•  Camera  Assistants 

•  Boom  Operators 

•  Floor  Directors 

•  Make-up  Artists 

•  Film  Editors 

•  Salesmen 

Remember,  our  service  is  FREE.  We  are 
not  an  employment  agency.  We  simply 
supply  you  with  graduates  from  our 
school  who  have  been  screened  for  ability 
and  willingness  to  work.  Write  John 
Birrel,  Personnel  Director,  for  complete 
background  data. 

NORTHWEST  RADIO  &  TELEVISION  SCHOOL 

1221  N.W.  21st  Avenue 
Portland  9,  Oregon 


Page  74    •    August  23,  1954 


Broadcasting    •  Telecasting 


%\ 


Right  From  KDKA's  Station  Log.. 


«»*  SOyS  T*  C*  K(Z ft  ft  6)/ i  chief  engineer  of  station  kdka  \ 


You're  looking  at  the  two  RCA-5671  power  triodes  used  in  the  power  amplifier 
of  Station  KDKA's  50-KW  transmitter. 

Both  tubes  have  logged  over  56,000  hours  apiece  since  they  were  first  placed 
in  service  more  than  seven  years  ago.  And  to  quote  Mr.  Kenney,  "They're  still 
performing  just  as  satisfactorily  now  as  they  did  then." 

The  5671  is  just  one  of  the  many  RCA  power  types  that  are  "delivering" 
long  life  performance  in  broadcast  transmitters  throughout  the  country. 
Broadcasters  everywhere  like  the  extra  dividends  of  lower  operating  cost  — 
lower  capital  investment  per  hour  of  tube  performance— minimum  "down 
time"— more  stable  operation,  that  they  get  from  RCA  power  tubes. 

Your  local  RCA  Tube  Distributor  is  always  ready  to  fill  all  your  broadcast 
tube  requirements  promptly.  Just  pick  up  the  phone  and  give  him  a  call  .  .  . 
you'll  like  his  dependable  service.  *(gs  reported  June,  1954) 


RADIO  CORPORATION  of  AMERICA 


—forced- 
power 
50-KW 
'liters 
power  tube 
with  thorictted- 
lungsten  filament. 


ELECTRON  TUBES 


HARRISON,  M.J, 


PROGRAMS  &  PROMOTION 


SEATED  in  a  Chevrolet  Corvette,  one  of  many  items  to  be  auctioned  off  in  the  Dollar 
Derby  promotion  conducted  Wednesdays  over  WGR-TV  Buffalo,  are  Kellogg  Mann, 
president  of  the  co-sponsoring  Kellogg  Petroleum  Products  Corp.  and  (behind  wheel) 
Clayton  G.  Maxwell,  vice  president  of  Frontier  Oil  Refining  Corp.,  the  other  co- 
sponsor  of  the  audience-participation  show.  Standing  (I  to  r)  are:  Bill  Daley,  Corn- 
stock  &  Co.,  advertising  counsel  for  Frontier  and  Kellogg-Frontier;  J.  Joseph  Bernard, 
general  manager  of  the  licensee  WGR  Corp.;  Richard  H.  Ullman,  president,  Richard 
H.  Ullman  Inc.,  Dollar  Derby  packager,  and  David  Fernow,  account  executive, 
Ketchum,  MacLeod  &  Grove  Inc.,  national  agency  for  Chevrolet  dealers. 


FEW  ANCIENT  AUTOS  IN  IOWA 

WMT  Cedar  Rapids,  Iowa,  is  distributing  to 
advertisers  and  agencies  a  glossy  poster  titled 
"One  car  in  ten  doesn't  have  a  radio."  A  pic- 
ture of  an  early  automobile  is  printed  on  the 
sheet,  typifying  that  one  car — behind  the  times. 
Declaring  "Wherever  you  go — there's  radio," 
WMT  bills  itself  in  an  attached  letter  as  "East- 
ern Iowa's  Greatest  Traveling  Show."  There 
are  almost  one  million  radio  homes  in  "WMT- 
Land"  and  over  335,000  radio-equipped  auto- 
mobiles in  the  same  area,  the  station  further 
reports. 

STRONG  TALKER 

MBS  is  sending  to  advertisers  and  agencies  a 
40"  x  37"  poster  displaying  "Mr.  Plus,"  pro- 
motion man  of  MBS  who  is  a  cross  between 
Tarzan  and  a  microphone.  An  attached  note 
explains  the  network  realizes  it  is  not  quite 
file  size  but  that  the  story  they  have  to  sell  is 
so  big  they  had  to  match  it  in  size  with  the 
poster.  Mr.  Plus  is  shown  raising  a  pair  of 
dumbells  and  the  caption  reads  "Lift  .  .  . 
Mister?"  He  explains,  with  statistics,  the  many 
benefits  of  advertising  on  MBS. 

'LITTLE  MISS  WASHINGTON' 

WNBW  (TV)  Washington  is  staging  its  third 
annual  "Little  Miss  Washington"  contest,  junior 
edition  of  the  "Miss  Washington"  contest  for 
big  girls.  For  young  ladies  between  the  ages 
of  5  and  10,  the  event  is  in  progress  from  Aug. 
18  to  Sept.  6.   Contestants  are  chosen  from 


photographs  and  15  at  a  time  appear  on  the 
Wednesday  and  Friday  shows  of  Inga's  Angle, 
program  conducted  by  Inga  Rundvold.  Two 
semi-finalists  are  chosen  from  each  group  to 


appear  on  a  special  program  Sept.  6.  The  chih 
chosen  as  "Little  Miss  Washington"  will  re 
ceive  a  wardrobe  in  addition  to  toy  prize 
awarded  to  all  contestants. 

ORANGES  FOR  TIMEBUYERS 

FIRST  ten  geography-minded  New  York  ad 
vertsing  agency  timebuyers  who  can  name  th< 
15  cities  in  the  world  having  a  population  o 
over  500,000  will  win  a  crate  of  Florida  orange 
from  WMMB  Melbourne,  Fla.  Sponsoring  th 
promotion-contest,  WMMB  has  supplied  th 
first  of  the  cities — Melbourne,  Australia — 1< 
emphasize  their  own  location.  The  oranges  wil 
be  mailed  to  the  winners  in  December — whei 
the  crop  is  at  its  best. 

GOOD  COVERAGE 

BOB  IONES  of  WIST  Charlotte,  N.  C,  be 
lieves  his  coverage  area  is  pretty  good  thesi 
days.  Mr.  lones,  who  conducts  Party  Line,  i 
program  where  listeners  send  him  their  probr 
lems  by  telephone  and  mail,  recently  wa 
the  subject  of  a  profile  story  in  Newsweei 
in  connection  with  his  program,  and  in  re 
sponse,  a  writer  for  foreign  papers  did  I 
feature  for  overseas  distribution.  Mr.  Jone 
then  received  from  a  reader  in  Kilwinning 
Ayrshire,  Scotland,  a  problem — how  to  ge, 
into  radio  in  the  U-  S.  Although  the  pro 
gram  is  normally  limited  to  problems  with 
in  the  station's  coverage  area,  Mr.  Jone 
feels  a  service  can  be  rendered  in  this  specia 
case.  So  help  is  on  the  way  to  Kilwinning 
complete  with  a  "southern  accent." 

STARS  ARE  BORN? 

LYNN  POOLE,  originator  of  DuMont  TV 
Johns  Hopkins  Science  Review,  is  the  country" 
most  unintentional  tv  personality,  according  t 
Robert  M.  Yoder.  Mr.  Yoder,  in  his  'TV 
Shoestring  Surprise"  article  in  the  Aug.  2 
Saturday  Evening  Post,  explains  that  Mr.  Pool 
originally  expected  to  stay  off-camera  but  'thf 
during  an  early  show  his  scientist-guest  balkec 


IN  TO  WIN 


PUT  in  the  big  band  section  of  the  SESAC 
Transcribed  Library.  Win  audiences  and 
sponsors  by  giving  your  sports  broadcasts  the 
tang  of  really  being  there  .  .  .  with  the  All- 
American  and  the  National  Symphonic  Bands. 


1  A  QUARTER  hour  net- 
_l_  \J  work  quality  sports 
scripts  sent  to  all  SESAC 
Library  Subscribers  for  com- 
mercial sponsorship  during 
the  football  season. 


The  SESAC  Library  is  LOWEST  in  cost 
for  a  COMPLETE  Program  Service. 

SESAC  INC. 

475  Fifth  Avenue      •      New  York  17,  N.  Y. 


Page  76    •    August  23,  1954 


Broadcasting   •  Telecasting 


ing  that  he  wouldn't  make  a  fool  of  him- 
on  tv  and  that  he  wanted  company.  So 
Poole  has  become  m.c,  host  and  a  fixture 
the  program.   The  Johns  Hopkins  Science 
iew  is  unsponsored  and  spends  less  in  a 
,r  than  many  shows  do  in  a  night,  the 
le  said. 

iWER  BOOST  PROMOTION 

BV  Belleville,  111.,  went  out  in  a  big  way 
motionwise  to  announce  its  recent  power 
1st  from  250  w  to  1  kw  and  frequency  from 
i0  kc  to  1260  kc.  The  station  used  blanket 
erage  on  "break"  spots,  news  stories  on  all 
vscasts  and  mentions  of  the  new  power  and 
location  on  all  programs  the  day  before 

change  took  place.  Additionally,  according 
Tlarence  J.  Keller,  WIBV  manager  and  pro- 
tion  director,  the  station  used  18  billboards 
oughout  the  county,  15  half-page  ads  in 
(y  and  weekly  newspapers  and  30  bus  cards, 
boards  were  utilized  for  30  days  and  bus 
ds  for  60  days,  with  the  tag  line  of  "The 
•v  Spot  on  Your  Dial  .  .  .  1260  1000  watts 

.  WIBV  Radio."  The  entire  cost  of  the 
ipaign  was  $2,300,  Mr.  Keller  reported, 
!!ing  that  the  expenditure  has  paid  off.  The 
ion  has  a  12-month  plan  to  supplement 
io  with  outside  media. 


L  ABOUT  BILL' 

DY    WALLACE,    personality    of  Brunch 
m  Judy  program  over  WTVJ  (TV)  Miami, 
omes  six  persons  as  she  will  portray  all 
racters  in  the  new  feature  being  incorporated 
■4>  her  show,  "All  About  Bill."  The  1-1:30 
i.  time  segment  of  the  program  primarily 
■ideals  to  women  and  so  "All  About'  Bill," 
5  station  explains,  is  naturally  centered  around 
nan.  The  story  tells  the  day-by-day  happen- 
s  that  make  "Bill"  interesting  to  a  number 
different  women.   In  the  series  Miss  Wal- 
s  will  portray,  among  characters,  Mom,  the 
Wary,  the  fiance  and  the  "other  woman." 


KBN-AM-FM  MARKET  ANALYSIS 

t  -CBN-AM-FM  Youngstown,  Ohio,  is  sending 
!JIIC  advertisers  and  agencies  a  market  analysis 
"t  igned  "to  show  advertisers  the  true  strength 
',LH  importance  of  a  major  marketing  oppor- 
ie3:.ity,  sold  and  serviced  by  WKBN's  blanket- 
radio  coverage."   The  21 -page  booklet  is 
id  with  complete  and  detailed  market  in- 
mation,  including  comparisons  of  other  lead- 
I  cities  to  Youngstown's  buying  power,  popu- 
j  on  and  industrial  and  manufacturing  output. 


3c; 


QRN-PICKERS'  CONTEST 

jpN  Chicago  will  join  with  the  Bloomington- 
rmal  lunior  College  of  Commerce  in  co- 
r<,linsorship  of  the  third  annual  Illinois  me- 
anical  corn  picking  contest  on  a  Blooming- 
|i  farm  Oct.  1-2.  The  U.  of  Illinois  College  of 
Mriculture  and  Illinois  Agricultural  Assn.  also 
?[t  cooperating  on  the  event.  The  accident  drop 
Kf' ong  cornpickers  last  year  was  attributed 
tr |rtly  to  the  emphasis  placed  on  safety  by  the 
ff  icago  Tribune  station  and  the  Jaycees  in 
if  52-53. 

QXR  AIRS  JAZZ 

}XR  New  York,  which  for  almost  20  years 
i  devoted  itself  to  broadcasting  "the  best 
•  j  isic  of  all  kinds"  except  jazz,  has  launched 
regular  weekly  jazz  program  titled  The  World 
Jazz  (Mon.  9:05-9:35  p.m.).  The  52-week 
ies  is  sponsored  by  the  Coca-Cola  Bottling 
.  of  New  York.  The  contract  for  the  series 
c  s  negotiated  by  Hilton  &  Riggo  for  Coca- 
|Jla  and  Norman  S.  McGee,  vice  president  in 
ir  }e  of  sales  for  WQXR. 

tO  AD  CASTING     •  TELECASTING 


All  For  Alston 

WOR-TV  New  York,  which  carries  the 
home  games  of  the  Brooklyn  Dodgers, 
was  set  to  launch  an  extensive  promotion 
campaign  last  Friday  called  "Back  the 
Brooks,"  in  which  viewers  are  urged  to 
attend  the  Dodgers  home  games  during 
September  and  root  them  home  to  a  pen- 
nant. 

During  the  time  the  Dodgers  are  on 
the  road,  starting  today  (Monday)  and 
extending  through  Sept.  6,  both  WOR-TV 
and  WOR  New  York  will  carry  frequent 
announcements  on  "Back  the  Brooks." 
All  fans  who  make  reservations  for 
September  will  receive  a  ballot  box  in- 
dicating their  choices  for  an  All-Time 
All-Star  Dodger  team,  which  will  be  in- 
vited to  play  at  Ebbets  Field  next  season. 
A  spokesman  for  the  stations  stressed 
that  this  marked  the  first  time,  to  his 
knowledge,  that  a  tv  station  is  urging 
its  viewers  unqualifiedly  to  come  out  to 
the  ball  park  without  mentioning  that 
the  game  may  be  seen  on  television. 


KPTV  (TV)  POWER  CONTEST 

KPTV  (TV)  Portland,  Ore.,  to  publicize  its 
forthcoming  increase  in  power  from  17.6  kw 
to  204  kw,  is  sponsoring  contests  for  both  the 
general  audience  and  agency,  sponsor  and 
publicity  personnel.  "Hi  Power,"  as  the  con- 
test is  called,  asks  the  question,  "When,  to  the 
nearest  second,  will  KPTV  officially  increase 
its  power  to  become  Oregon's  most  powerful 


tv  station?"  For  the  public,  prizes  will  be  an 
all-expense  paid  trip  to  Palm  Springs,  Calif., 
for  the  winner,  a  tv  set  for  second  place  and 
cash  awards  for  the  runners-up.  In  the  division 
of  the  contest  for  industry  personnel,  $150 
will  be  awarded  to  the  person  coming  closest 
to  the  correct  time.  KPTV  is  promoting  "Hi 
Power"  through  station  breaks,  newspaper  ads 
containing  clip-out  entry  blanks  and  by  direct 
mail. 

'NO  ROOM  FOR  RUMORS  .  .  / 

WBT-AM-FM  Charlotte,  N.  C,  is  sending  to 
advertisers  and  agencies  a  14-page  booklet  titled 
"No  room  for  rumors  ..."  A  radio  promo- 
tion, the  brochure  lists  several  excuses  people 
give  for  not  advertising  on  radio  such  as  "I 
can't  afford  to  advertise  .  .  .  ",  "Nobody  listens 
to  Radio  anymore  .  .  ."  and  "Radio  can't  sell 
my  product."  A  parrot,  who  appears  on  every 
page,  makes  a  gibing  remark  about  each  excuse 
and  then  gives  the  station's  reasons  why  they 
aren't  so. 

TEEN-AGE  TEMPEST 

FROLIC  for  teen-agers  was  recently  staged 
by  WFIL-TV  Philadelphia,  featuring  Bob 
Horn,  disc  m.c.  of  Bandstand  over  that  station. 
Congregated  at  Philadelphia's  Woodside  Park 
were  8,000  youngsters,  including  33  busloads 
from  outlying  cities,  the  station  reports.  En- 
tertainment for  the  day  included  the  live  re- 
mote telecast  of  Bandstand,  appearances  of 
nearly  30  recording  artists,  free  amusement 
rides,  a  picnic  supper,  music  and  dancing. 

BIG  SALE 

BELIEVING  it  has  made  one  of  the  biggest 
sales  in  television,  WTTG  (TV)  Washington 


1 


THE  TURNER  50D-TV  ARISTOCRAT 

A  new  dynamic  microphone— distinguished  by  its  modern,  incon- 
spicuous appearance— distinguished  by  its  oustanding  reproduction 
of  voice  and  music— distinguished  by  its  realistic  price,  $125.00. 
Response  range,  50  to  15,000  cps.  Level,  -56  db  at  high  impedance. 
Complete  with  matching  stand,  built-in  shockmount.  Please  mail 
this  coupon  for  complete  specifications  and  information. 


The  TURNER 
Company 

936  17th  Street  N.  E. 
Cedar  Rapids,  Iowa 


Please  send  me  specifications  on  the  Turner  50D-TV. 


Name- 


Station. 


Address- 
City  


-Zone_ 


_State_ 


August  23,  1954    •    Page  77 


PROGRAMS  &  PROMOTION 


Cameras  and  Crews  for 
Studio  or  Remote  Use 

Need  extra  equipment  for  local  pro- 
motions, telethons,  special  event 
coverage?  We  have  complete  cam- 
era chains  and  trained  crews  ready 
to  go  anywhere  and  handle  largest 
or  smallest  jobs.  Reasonable  daily 
rates — complete  equipment  furnished 
from  lights  to  cameraman.  Examples 
of  jobs  we  have  done  furnished  on 
request. 

CLOSED  CIRCUIT  WORK 

We  have  equipment  to  handle  all 
types  of  closed  circuit  jobs,  from  in- 
store  promotions  to  coast-to-coast 
hook-ups.  Lots  of  experience  and 
reams  of  good  ideas.  We'll  pay  com- 
missions to  your  station  for  leads  or 
handle  it  through  you. 


UNIVERSAL 


8000  Grand  River 


BROADCASTING 
SYSTEM,  INC. 
2193  Commonwealth  Ave. 


Detroit  4,  Mich.    Boston  35,  Mass. 


// 


THIS  OLE  HOUSE 


I  RECORDED  BY  1 

H  I 

H  I 

I  ROSEMARY  CLOONEY  -  Columbia 

I  I 

I  STUART  HAMBLEN  victor 

H  1 

I  HERB  AND  KAY  King 


PUBLISHED  BY 


STUART  HAMBLEN  MUSIC  CO. 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  •  CHICAGO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


reports  that  Serta  Assoc.  Inc.,  Chicago,  manu- 
facturer of  mattresses,  has  purchased  nine 
hours  and  32  minutes  of  time  a  day — a  minute 
spot  before  sign-off,  a  minute  after  sign-on  and 
the  nine  and  one-half  hours  elapsing  in  be- 
tween, during  which  "calm,  peaceful,  uninter- 
rupted sleep"  will  be  sponsored.  As  a  public 
service,  the  sponsor  has  promised  no  com- 
mercial announcements  during  the  course  of 
the  time  purchased,  WTTG  reports.  It  is  ex- 
pected that  the  program  will  enjoy  an  extreme- 
ly high  rating  in  view  of  its  strategic  time  and 
popular  appeal  content. 

ATOMIC  SALESMANSHIP 

"THE  Saga  of  the  Atomic  Barrel,"  18-page 
brochure  publicizing  WCCO  Minneapolis-St. 
Paul's  "Positive  Plus  Merchandising,"  is  being 
distributed  to  advertisers  and  agencies  by  that 
station  and  CBS  Radio  Spot  Sales.  Positive 
Plus  Merchandising  is  a  cooperative  point-of- 
sales  plan  between  WCCO  and  115  Super  Valu 
Food  Stores  in  the  CBS  Radio  outlet's  primary 
area,  the  booklet  states.  It  is  available  to 
WCCO  advertisers  whose  products  are  dis- 
tributed through  Super  Valu  Food  stores.  One 
item  is  selected  to  be  promoted  as  the  WCCO 
"Flash  Feature"  and  the  stores  build  prominent 
displays  of  that  product.  The  item  is  also 
featured  in  Super  Valu  newspaper  ads  and 
backed  up  by  a  series  of  spot  announcements. 


It  Pays  To  .  .  . 

ADVERTISERS  and  agencies  are  re- 
ceiving blotters  with  the  following  little 
story  from  KSUM  Fairmont,  Minn.  It 
tells,  in  parable  form,  of  the  advertising 
ventures  of  a  small  businessman.  Here 
is  the  KSUM  story: 

There  was  a  man  who  lived  by  the 
side  of  the  road.  He  sold  hot  dogs.  He. 
had  bad  eyesight,  so  he  read  no  news- 
papers, watched  no  television.  His  hear- 
ing was  good,  so  he  listened  to  and  ad- 
vertised over  the  radio.  He  sold  good 
hot  dogs.  He  bought  time  on  KSUM 
telling  people  about  his  hot  dogs.  People 
bought.  He  increased  his  hot  dog  and 
bun  orders.  He  got  a  bigger  stove.  Busi- 
ness was  so  good  that  he  called  his  son 
home  from  college  to  help  him  out. 
One  day  the  son  said:  "Father,  haven't 
you  been  reading  what  Senator  'Blow- 
hard'  says?  He  says  we  are  in  a  reces- 
sion." The  father  reasoned:  "Well,  my 
boy's  been  to  college,  he  reads  the  pa- 
pers, and  he  ought  to  know."  So  the 
father  decided  he  couldn't  afford  to  ad- 
vertise, he  cut  down  on  his  orders,  and 
his  sales  dropped  off  very  fast  indeed. 
He  said  to  his  boy  as  the  moving  van 
hauled  away  his  little  stand,  "You're 
right  son.  There  just  isn't  any  business 
at  all.  That  Senator  certainly  was  help- 
ful." 


quthwest- 


KTFS  Texarkana,  Tex.,  is  loaded  witr 
brass  these  days.  C.  C.  Wright  (I),  ac- 
count executive,  has  been  elected  com 
mander  of  local  Veterans  of  Foreign  War: 
Post  25-49.  Les  Eugene,  station  manager 
is  now  commander  of  American  Legior 
Post  25-53. 

'DO-IT-YOURSELF'  PROMOTION 

COMBINED  promotion  by  Maurie  Websts 
director  of  operations,  Columbia  Pacific  Rad 
Network,  Hollywood  and  host  on  KNX  Holl 
wood  Do  It  Yourself  program,  and  Time  mag 
zine,  which  recently  published  a  "do-it-yei 
self"  issue,  helped  highlight  the  recent  L 
Angeles  "Do-It-Yourself"  campaign.  Mr.  We 
ster  arranged  displays  on  Los  Angeles  new 
stands"  of  1500  poster-reprints  of  the  Time  cov 
with  a  yellow  overprint  plugging  his  prograi 
In  addition.  Trace  Toovey,  Time  circulatio 
Jack  Blanck,  Do  It  Yourself  program  staff,  ai 
Eddie  Reese,  Time  staff  writer  and  author 
the  article,  were  interviewed  on  the  progra 
by  Mr.  Webster. 

KEYT  (TV)  HOMEMAKER  SHOW 

PROGRAM  aimed  at  the  afternoon  homemak 
audience  in  Coastal  California  is  to  be  initiate 
late  this  month  by  KEYT  (TV)  Santa  Barbai 
Calif.  Titled  Sunset  Home,  the  show  will 
conducted  by  Keith  Hetherington,  who  will  ; 
ternately  air  recipes,  tips  on  household  chon 
do-it-yourself  ideas  and  information  for  garde 
ers.   The  program  will  also  feature  contests. 

KEX-AM-FM  NEWS  PROMOTION 

SUMMARIZING    its    "First   with    ALL  I 
News"    promotion    campaign,  KEX-AM-F 
Portland,  Ore.,  is  sending  to  advertisers  ai-j 
agencies  a  brochure  publicizing  the  24-ho 
news  and  special  events  coverage  presented  | 
that  station.  The  folder  carries  pictures  of  tlj 
10-man   news  staff  together  with  descripti 
information  about  each  newscast  and  an  oil 
line  of  the  stations'  activities  in  other  news  fiel 
such  as  farm,  sports  and  women's  news.  /' 
"audience  reaction"  map  shows  response 
KEX  newscasts  during  the  last  few  montl 


HOUSTON 

2700  POLK  AVENUE 
TELEPHONE  -  -  ATWOOD  8536 


—  FOR  ALL  BROADCAST  EQUIPMENT  NEEDS  — 


1 


Page  78    •    August  23,  1954 


Broadcasting    •  Telecasts 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •  T) 

August  12  through  August  18 

udes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
?s,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


|P — construction  permit.  DA — directional  an- 
na. ERP — effective  radiated  power.  STL — 
jo-transmitter  link,  synch,  amp. — synchro- 
s  amplifier,  vhf — very  high  frequency,  uhf — 
a  high  frequency,  ant. — antenna,  aur. — aural. 
—  visual,   kw  —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


CC  Commercial  Station  Authorizations 
As  of  July  31,  1954  * 


msed  (all  on  air) 

on  air 

not  on  air 
il  on  Air 
al  authorized 
•lications  in  hearing 
b  station  requests 
S  station  bids  in  hearing 
ilities  change  requests 
al  applications  pending 
•nses  deleted  in  July 

deleted  in  July 


Does  not  include  noncommercial  educational 
and  tv  stations. 

Authorized  to  operate  commercially. 

*        *  * 


AM 

FM 

TV 

2,573 

533 

105 

19 

26 

f304 

121 

12 

169 

2,592 

559 

409 

2,713 

571 

578 

120 

3 

186 

167 

5 

16 

64 

0 

174 

128 

17 

31 

714 

103 

227 

0 

0 

0 

1 

0 

1 

and  Fm 

Summary 

through  Aug. 

18 

Appls. 

In 

On 

Pend- 

Hear 

Air 

Licensed 

CPs  ing 

ing 

2,599 

2,577 

142  170 

4 

562 

537 

38  6 

0 

Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  11,  7952: 


Commercial 
Educational 


vhf 

254 
14 


uhf 

309 
18 


Total  Operating  Stations  in  U.  S. 


Commercial  on  air 
Noncommercial  on  air 


vhf 

268 
3 


uhf 

117 
4 


Total 

563i 
32 


Total 

385 
7 


Applications  filed  since  April  14,  1 952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

923 

337 

715 

526 

1.2422 

Educational 

55 

28 

27 

553 

Total 

978 

337 

743 

553 

1.2974 

1  Nine-two    CPs    (16   vhf,    76    uhf)    have  been 

returned. 

2  One  applicant  did  not  specify  channel. 

3  Includes  32  already  granted. 

4  Includes  593  already  granted. 


ACTIONS  OF  FCC  .  .  . 
sw  Tv  Stations  . 

ACTIONS  BY  FCC 

votre  Dame,  Ind. — Michiana  Telecasting  Corp. 
nted  uhf  ch.  46  (662-668  mc)  [channel  assigned 
pouth  Bend,  Ind.];  ERP  164  kw  visual,  82  kw 
al;  antenna  height  above  average  terrain  500 
above  ground  479  ft.    Estimated  construction 
;  $400,000,  first  year  operating  cost  $330,000, 
enue  $400,000.    Post  office  address  %  Rev.  Ed- 
ad  P.  Joyce,  Michiana  Telecasting  Corp.,  Notre 
ne,  Ind.     Studio  location  on  Juniper  Road, 
ith  of  Edison  Rd.     Transmitter  location  on 
i  t  side  of  Ironwood  Road  between  Jackson  and 
n  Roads,  at  same  site  as  WSBT-TV  South 
"(id,  Ind.    Geographic  coordinates  41°  37'  05.4" 
ilLat.,  86°   13'  09"  W.  Long.    Transmitter  and 
enna  RCA.    Legal  counsel  Dempsey  &  Kop- 
■i-tz,  Washington.    Consulting  engineer  Kear  & 
nnedy,  Washington.    Principals  include  Presi- 
1 1  Rev.  Theodore  M.  Hesburgh  and  Secretary- 
asurer  Rev.  Edmund  P.  Joyce.    Sole  owner  of 
jilicant  is  U.  of  Notre  Dame  du  Lac,  Notre 
ne,  Ind.    Granted  Aug.  13. 

cottsbluff,  Neb.— Frontier  Bcstg.  Co.  (KFBC- 
Cheyenne,  Wyo.)  granted  vhf  ch.  10  (192-198 
];  ERP  12.3  kw  visual,  6.1  kw  aural;  antenna 
ght  above  average  terrain  620  ft.,  above  ground 
3  ft.    Estimated  construction  cost  $67,000,  first 
J  r  operating  cost  $48,000,  revenue  $48,000.  Post 
Jpe  address  2923  East  Lincolnway,  Cheyenne. 

*dio    and    transmitter    location,    10.25  miles 
th    of   Scottsbluff.     Geographic  coordinates 
42'  46"  N.  Lat.,  103°  38'  52"  W.  Long.  Trans- 
fer and  antenna  RCA.   Legal  counsel  Bernard 

I teen,  Washington.  Principals  include  Cheyenne 
Aspapers  Inc.  (33%);  President  Robert  S. 
Craken;  Vice  President  W.  A.  Corson  (11.2%); 
:retary  O.  B.  Koerfer  (3.1%);  Treasurer  Wil- 
i  C.  Grove  (13.12%);  Tracy  S.  McCraken 
!%),  and  Lillian  D.  McCraken  (5.3%).  Chey- 
le  Newspapers  publishes  Wyoming  State  Trib- 
and  Eagle.    Granted  Aug.  18. 


listing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

VDEL-TV  Wilmington,  Del.— WDEL  Inc.  grant- 
mod,  of  CP  for  ch.  12  to  change  studio  loca- 
i  to  Shipley  Rd.,  near  Wilmington.  Granted 
g  10;  announced  Aug.  17. 

'VAGA-TV  Atlanta,  Ga— Storer  Bcstg.  Co. 
nted  mod.  of  CP  for  ch.  5  to  change  trans- 
fer location  to  Briarcliff  Rd.  near  Emory  Rd.; 


ERP  100  kw  visual,  50  kw  aural;  antenna  height 
above  average  terrain  1,070  ft.  Granted  Aug.  10; 
announced  Aug.  17. 

WTVD  (TV)  Durham,  N.  C— Durham  Bcstg. 
Enterprises  Inc.  granted  STA  to  operate  commer- 
cially on  ch.  11  for  the  period  ending  Nov.  7. 
Granted  Aug.  10;  announced  Aug.  17. 

WARM-TV  Scranton,  Pa.— Union  Bcstg.  Co. 
granted  mod.  of  CP  for  ch.  16  to  change  ERP  to 
191  kw  visual,  102  kw  aural;  antenna  height  above 
average  terrain  1,220  ft.  Granted  Aug.  11;  an- 
nounced Aug.  17. 

WMBV-TV  Marinette,  Wis. — M  &  M  Bcstg.  Co. 
granted  STA  to  operate  commercially  on  ch.  11 
for  the  period  ending  Jan.  18.  Granted  Aug.  12; 
announced  Aug.  17. 

APPLICATIONS 

WALA-TV  Mobile,  Ala.— Pape  Tv  Co.  seeks  mod. 
of  CP  for  ch.  10  to  change  transmitter  location 
to  0.6  mile  S  of  Hwy  31,  near  Spanish  Fort,  Ala., 
antenna  height  above  average  terrain  635  ft.  Filed 
Aug.  12. 

WNEM-TV  Bay  City,  Mich.— North  Eastern 
Mich.  Corp.  seeks  mod.  of  CP  for  ch.  5  to  change 
ERP  to  100  kw  visual,  50  kw  aural;  antenna 
height  above  average  terrain  521  ft.  Filed  Aug.  12. 

KLRJ-TV  Henderson,  Nev. — Southwestern  Pub. 
Co.  seeks  mod.  of  CP  for  ch.  2  to  change  studio 
location  to  U.  S.  Hwy.  95,  8  miles  N.W.  of  Hen- 
derson. Filed  Aug.  17. 

WCMB-TV  Harrisburg,  Pa. — Rossmoyne  Corp. 
seeks  mod.  of  CP  for  ch.  27  to  change  ERP  to  184 
kw  visual,  92  kw  aural;  antenna  height  above 
average  terrain  927  ft.  Filed  Aug.  17. 

WJAC-TV  Johnstown,  Pa.— WJAC  Inc.  seeks 
mod.  of  license  to  change  studio  location  to  top 
of  Laural  Hill,  approximately  4.5  miles  N.W.  of 
Johnstown.  Filed  Aug.  17. 

KBMT  (TV)  Beaumont,  Tex.  —  Television 
Bcstrs.  seeks  mod.  of  CP  for  ch.  31  to  change 
ERP  to  205  kw  visual,  120  kw  aural.  Filed  Aug. 
12. 

STATION  DELETED 

WTAC-TV  Flint,  Mich.  —  Trendle-Campbell 
Bcstg.  Corp.  FCC  deleted  tv  station  on  uhf  ch. 
16  at  request  of  permittee.   Deleted  Aug.  10. 


New  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

Grand  Rapids,  Mich. — Joseph  C.  Hooker  & 
Charles  A.  Sprague  d/b  as  WMAX  Bcstg.  Co. 
granted  1480  kc,  500  w  daytime.  Post  office  ad- 
dress 658  Lydia,  N.  E.,  Grand  Rapids.  Estimated 
construction  cost  $11,415,  first  vear  operating  cost 
$52,000,  revenue  $60,000.  Principals  in  equal  part- 


The  best 
way  to 
sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 

FARM 
STATION 


CBS  RADIO 
in  Topeka 

Ben  Ludy,  Gen.  Mgr.,  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


Central  New  York's 

only  LIVE 
TV  Variety  Show 

One-a-day  mention  for  the  March  of 
Dimes  brought  over  5000  orders  for 
photos  of  the  Delicie  Gang — over  $1200, 
which  went  to  the  March  of  Dimes. 
Central  New  Yorkers  watch  the  Deline 
show. 

Participating 

1-Min.  and  10-Min.  Segments 
Monday-Friday,  12:00-12:45  pm 

(also  radio  9:15-9:55  a.m.  Mon-Sat.  and 
1:00-2:30  p.m.  Mon.-Fri.) 

WSYR-TV 

Channel  3-100  kw 

NBC  Affiliate 
SYRACUSE,  N.  Y. 


iO  AD  CASTING 


Telecasting 


August  23.  1954 


Page  79 


WHBF-tv 

CBS  for  the  Quad-Cities 

is  now  operating 
on  100,000  watts 


This  maximum  power 
covers  the  Quad-Cities 
and  the  surrounding 
trade  area  ...  a  total 
of  264,800  TV  set  own- 
ers. 

Les  Johnson,  V.  P.  and  Gen.  Mgr. 


I 
I 
I 
1 
I 
I 
I 
I 


WHBF 

TUC0  BUILDING,  ROCK  ISLAND,  ILLINOIS 

Represented  by  Avery-Knodel,  Inc. 


SELL  THE 


DalDenlllarhef 


W  \l  OF 
#710  AMERICA'S 
NEGRO  POPULATION 


WDIA 
50,000  WATTS 


Here  is  a  new  "golden  market" 
of  1,466,618  negroes!  37%  of  the 
total  area  population  .  .  .  one- 
tenth  of  the  entire  negro  popula- 
tion of  America!  And  it  can  t  be 
reached  except  with  WDIA,  the 
first  and  only  50,000  watt  station 
to  broadcast  exclusively  to  the 
rich  negro  market. 

TOP  HOOPER  AND 
PULSE  RATED  STATION 
IN  THE  MEMPHIS  MARKET! 


WDIA 


i — MEMPHIS,  TENN. 

REPRESENTED  BY 

JOHN  E.  PEARSON  CO., 

DORA-CLAYTON  AGENCY ,  SOUTHEAST 


FOR  THE  RECORD 


nership  include  Joseph  C.  Hooker,  advertising 
salesman  and  newscaster  WGRD  Grand  Rapids, 
and  Charles  A.  Sprague,  advertising  salesman 
WGRD.   Granted  Aug.  18. 

Potsdam,  N.  Y. — St.  Lawrence  Radio  Inc.  grant- 
ed 1470  kc,  1  kw  daytime.  Post  office  address  % 
David  A.  Kyle,  22  Cottage  St.,  Monticello,  N.  Y. 
Estimated  construction  cost  $21,500,  first  year 
operating  cost  $52,000,  revenue  $52,000.  Principals 
include  President  Dr.  Donald  A.  Corgill  (33V3%); 
Vice  President  David  A.  Kyle  (33'/3%).  stockhold- 
er WABY  Albany,  N.  Y.,  and  co-owner  Gnome 
Press  (N.  Y.),  publisher;  Secretary-Treasurer 
Harriet  M.  Kyle  (13y3%),  Thompson  (N.  Y.),  wel- 
fare commissioner;  Edward  L.  Trudeay  (10%), 
general  manager  WABY,  and  Toni  Z.  Brady 
(10%),  program  director  WABY.  Principals  have 
purchased  WRNY-AM-FM  Rochester,  N.  Y.,  sub- 
ject to  FCC  approval.   Granted  Aug.  18. 

Cleveland,  Tenn. — J.  A.  Gallimore  d/b  as  Radio 
Cleveland,  granted  1370  kc,  1  kw  daytime.  Post 
office  address  %  3.  A.  Gallimore,  WSNW  Seneca, 
S.  C.  Estimated  construction  cost  $22,900,  first 
year  operating  cost  $40,000,  revenue  $50,000.  Mr. 
Gallimore  is  owner  of  the  Seneca  Journal  and 
Tribune,  \'2  owner  WSSC  Sumter,  S.  C;  V2  owner 
WBAW  Barwell,  S.  C;  V2  owner  WSNW-AM-FM 
Seneca,  S.  C.  and  Vz  owner  of  WLFA  La  Fayette 
Ga.  Granted  Aug.  18  

APPLICATIONS 

Loveland,  Colo. — Loveland  Bcstrs.  1570  kc,  250 
w  daytime.  Post  office  address  %  John  W.  Ecklin, 
South  River  Drive  Rt.  3,  Austin,  Minn.  Estimated 
construction  cost  $14,281,  first  year  operating  cost 
$23,000.  revenue  $30,000.  Principals  include  Presi- 
ident  James  Claude  Grisham  (50%),  farming,  and 
General  Manager  John  Wellington  Ecklin  (50%), 
chief  engineer  KMMT  (TV)-KAUS  Austin,  Minn. 
Filed  Aug.  9. 

Plant  City,  Fla. — R.  E.  Hughes,  1570  kc,  250  w 
daytime.  Post  office  address:  Box  445.  Plant 
City.  Estimated  construction  cost  $11,949.  first 
year  operating  cost  $24,000,  revenue  $30,000. 
Principals  include  R.  E.  Hughes  employee  at 
Duplex  Mill  &  Mfg.  Co.,  and  Kenneth  Neubrecht, 
engineer  at  Gates  Radio  Co.  Mr.  Neubrecht 
will  receive  10%  interest  for  engineering  serv- 
ices. Filed  Aug.  9. 

Dover,  N.  H. — Granite  State  Bcstg.  Co.,  1270  kc 
1  kw  daytime  Post  office  address,  155  Front  St., 
Manchester.  Estimated  construction  cost  $24,000, 
first  year  operating  cost  $55,000.  revenue  $65,000. 
Granite  State  is  licensee  of  WKBR-AM-FM  Man- 
chester, WTSV-AM-FM  Claremont,  and  WTSL 
Hanover,  all  in  N.  H.  Principals  include  Presi- 
dent William  J.  Barklev  (35.3%),  Vice  President 
&  Treasurer  William  F.  Rust  Jr.  (49.9%),  and 
Ralph  Gottlieb  (14.8%).   Filed  Aug.  3. 

Pitman-Gloucester,  N.  J. — Mortimer  Hendrick- 
son,  Vivian  E.  Hendrickson  and  John  Thomas 
Jones  Jr.  d/b  as  The  Delsea  Bcstrs.,  690  kc, 
250  w  daytime.  Post  office  address  Lakeland  Rd., 
Blackwood.  N.  J.  Estimated  construction  cost 
$17,673,  first  year  operating  cost  $48,000,  revenue 
$58,000.  Principals  include  Mortimer  Hendrickson 
(34%),  Vivian  E.  Hendrickson  (33%),  and  John 
Thomas  Jones  Jr.  (33%).  Mr.  &  Mrs.  Hendrickson 
have  sold  WHAP  Hopewell,  Va.,  subject  to  FCC 
aporoval.    Filed  Aug.  12. 

Reno,  Nev.— Southwestern  Pub.  Co.  (KLRJ-TV 
Henderson,  Nev.),  540  kc,  5  kw  daytime.  Post 
office  address  737  North  Main  St.,  Las  Vegas. 
Estimated  construction  cost  $34,000,  first  year 
operating  cost  $40,000,  revenue  $48,000.  Principals 
include  President  Donald  W.  Reynolds  (75%),  % 
owner  KFSA-TV  Little  Rock,  Ark.,  and  A.  E. 
Cahlan  (25%).  Filed  Aug.  6. 

Richmond,  Va.— Louis  Adelman,  1320  kc,  1  kw 
daytime.  Post  office  address  1393  Lincoln  Place. 
Brooklyn,  N.  Y.  Estimated  construction  cost 
$15,100,  first  year  operating  cost  $40,000,  revenue 
$50,000.  Mr.  Adelman  is  former  chief  of  opera- 
tions of  the  American  Forces  Network,  Germany. 
Filed  Aug.  12. 

APPLICATIONS  AMENDED 

Boonville,    N.    Y. — Black    River    Radio  Inc. 

amends  bid  for  new  am  station  on  1050  kc  1  kw 
daytime  to  specify  900  kc  500  w.  Filed  Aug.  11. 

Titusville,  Pa. — Crawford  County  Bcstg.  Co. 
amends  bid  for  new  am  station  on  1460  kc  500  w 
daytime  to  specify  1290  kc.   Filed  Aug.  11. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

KPMO  Pomona,  Calif. — Valley  Bcstg.  Co.  grant- 
ed CP  to  increase  day  power  from  500  w  to  1  kw, 
operating  with  its  present  night  power  of  500  w 
on  1600  kc.    Granted  Aug.  12. 

KMYR  Denver,  Colo. — KMYR  Bcstg.  Co.  grant- 
ed CP  to  change  from  1340  kc  250  w  unlimited  to 
710  kc  5  kw  unlimited,  directional.  Granted  Aug. 
12. 

WTIX  New  Orleans,  La. — Mid-Continent  Bcstg. 
Co.  granted  CP  to  change  transmitter  location  to 
S.  Genois  &  Thalia  Sts.,  New  Orleans.  Granted 
Aug.  11;  announced  Aug.  17. 

WMC  Memphis,  Tenn. — Memphis  Pub.  Co. 
granted  mod.  of  CP  to  change  directional  antenna 
system  on  790  kc.  Granted  Aug.  10;  announced 
Aug.  17. 

KERV    Kerrville,    Tex. — Kerrville    Bcstg.  Co. 

granted  request  for  cancellation  of  CP  to  change 
to  970  kc  1  kw  daytime  from  1230  kc  250  w  un- 
limited.  Granted  Aug.  12;  announced  Aug.  17. 


WFHG  Bristol,  Va.— Bristol  Bcstg.  Co.  grani 
CP  to  change  from  1  kw  unlimited  to  1  kw  nig 
directional,  5  kw  day  unlimited  on  980  kc.  Gran 
ed  Aug.  18.  ~ 

KREW  Sunnyside,  Wash. — Cole  E.  Wylie  gran 
ed  CP  to  change  studio  location  to  638  Decati 
Ave.,  and  transmitter  location  to  Outlook  Ri 
0.7  mile  W  of  city  limits.  Granted  Aug.  9 
nounced  Aug.  17. 

APPLICATIONS 

KHTJM  Eureka,  Calif. — Carroll  R.  Hauser  see 

CP  to  change  from  1240  kc  250  w  to  980  kc  5  1c  ! 
Filed  Aug.  11. 

WCNU  Crestview,  Fla.— Gulf  Shores  Bcstg.  i 
seeks  CP  to  change  from  1  kw  to  5  kw  on  1010  i 
Filed  Aug.  6. 

WFLW  Hodgenville,  Ky. — V.  R.  Anderson  see  t 
mod.  of  CP  to  change  studio  and  transmitter  I  n 
cation  from  Hodgenville  to  Bardstown,  Ky.  Fil .: 
Aug.  17. 

WHIL  Medford,  Mass. — Conant  Bcstg.  Co.  see 
CP  to  change  from  500  w  to  1  kw  on  1430  J 
Filed  Aug.  11. 

WRUM  Rumford,  Me. — Rumford  Bcstg.  C:,J 
seeks  CP  to  change  from  1450  kc  250  w  unlimitl- 
to  specify  790  kc  1  kw  daytime.  Filed  Aug.  11.  ft 

WADP  Kane,  Pa. — Northern  Allegheny  Bcsil-i 
Co.  seeks  CP  to  change  from  1590  kc  to  960  Vt 
Filed  Aug.  10. 

KLGN  Logan,  Utah — Atlas  Engineering  (tl 
seeks  mod.  of  CP  to  change  from  500  w  to  1  k -}' 
Filed  Aug.  17. 

Existing  Fm  Stations  .  .  .  t  j* 

ACTIONS  BY  FCC 

WTSP-FM  St.  Petersburg,  Fla.— Pinellas  Bcs ' 

Co.  granted  STA  to  operate  at  reduced  power  H! 
a  period  of  6  months  from  Aug.  5.  Granted  Ai  . 
10:  announced  Aug.  17. 

WORG-FM  Orangeburg,  S.  C. — WTND  Kk 
granted  mod.  of  CP  to  change  ERP  from  15.5  If' 
to  4.6  kw;  antenna  height  above  average  ternf" 
to  110  ft.    Granted  Aug.  12. 

WOAY-FM  Oak  Hill,  W.  Va.— Robert  R.  Thorn1 1 
Jr.  granted  mod.  of  CP  to  change  ERP  from  E 
kw  to  14.5  kw:  antenna  height  above  avera 
terrain  to  660  ft.   Granted  Aug.  12. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

KOCS,  KEDO-FM  Ontario,  Calif.— The  Da 
Report  Co.  granted  voluntary  assignment  of  i! 
cense  to  identical  stockholders  and  James  Qu  U 
House  who  purchases  2%  interest  from  Ml' 
Jerene  Appleby  Harnish  for  $9,854.  Mr.  House  f. 
managing  editor  of  The  Daily  Report.  Grand. 
Aug.  11;  announced  Aug.  17. 

KCOK-KVVG  (TV)  Tulare,  Calif.— Sheldon  An- 
derson granted  voluntary  assignment  of  licei* 
to  Sierra  Bcstg.  System  for  $175,000  and  assurr  ,; 
tion  of  liabilities  not  to  exceed  $478,000.  Print 
pals  include  Byron  J.  Walters  (45%),  Los  Ange  5 
Municipal  Court  Judge;  Cordell  W.  Fray  (45£ 
tv  and  motion  picture  producer,  and  Milton  p 
Stewart  (0.7%),  building  industry.    Granted  Ajfjj 

WINZ  Miami-Hollywood,  Fla.  —  Hollywo't' 
Bcstg.  Co.  granted  transfer  of  control  to  Bit; 
Band  through  sale  of  approximately  64%  inter:ifc: 
for  $35,000.  Mr.  Band  is  president  of  WINZ  at 
president-stockholder  ch.  33  WMFL  (TV)  Miail 
Granted  Aug.  18. 

WJBF  Augusta.  Ga. — Georgia-Carolina  Bet: 
Co.  granted  voluntary  assignment  of  license  {if, 
Media  Inc.  for  $125,000.  Principals  include  Pre  I- 
dent  V.  E.  Fountain  Sr.  (30%),  president-3,1 
stockholder  WCPS-AM-FM  Tarboro,  N.  C,  af; 
16%  stockholder  WOXF  Oxford,  N.  C;  Vice  Pr  J 
ident-Treasurer  J.  T.  Snowden  Jr.  (15%),  m;  j 
ager  WCPS,  and  Secretary  H.  Vinxon  Bridg  V 
(15%),  attorney.   Granted  Aug.  18. 

KFWR  Grangeville,  Idaho — Far  West  Radio  I  f 
granted  voluntary  transfer  of  control  of  p,  j 
mittee  to  Hub  and  Helen  H.  Warner  throi  j 
purchase  of  %  interest  from  Eugene  Pourr  I 
and  James  S.  Cooper  for  $803.  Hub  Warner  % 
radio  announcer  KSPO  Spokane,  Wash.,  £ Jjj 
Helen  Warner  is  radio  communications  specia  l 
for  CAA.    Granted  Aug.  18. 

WNMP  Evanston,  111. — Evanston  Bcstg. 
granted  voluntary  transfer  of  control  from  Jan  | 
M.  Mactaggart  and  Fred  S.  Newton  to  Angus  , 
Pfaff  through  sale  of  %  interest  for  $50,000.  0 
Pfaff,  president-treasurer-1,^  owner  WTLE  (fj 
Evanston,  will  now  be  sole  owner.  Gran 1 
Aug.  18. 

KCRI-AM-TV  Cedar  Rapids,  Iowa — Cedar  R 

ids  Tv  Co.  granted  voluntary  transfer  of  coivl 
to  Cedar  Rapids  Gazette  through  sale  of  70"%  ! 
terest  for  $101,500.    Principals  include  Presid 
James  N.  Fawlkes  (16%%);  Robert  Colder  Da 
(12V2%):   Mary  Anne  Holt  Rutherford  (12%' I 
and  Verne  Marshall  (81/3%).    Granted  Aug.  El 

KMDO  Ft.  Scott,  Kan.— Lloyd  C.  McKenney  i 
John  Joseph  Daly  d/b  as  Carthage  Bcstg. 
granted  voluntary  assignment  of  CP  to  Lloy^  < 
McKenney  tr/as  Ft.  Scott  Bcstg.  Co.  Upon  ( \ 
solution  of  partnership  Mr.  Daly  receives  KD!  | 
Carthage,  Mo.,  and  Mr.  McKenney  also  recei  | 
KRMO  Monett,  Mo.    Granted  Aug.  18. 

WTCW  Whitesburg,  Ky. — KY-VA  Bcstg.  C< 
granted  voluntary  transfer  of  control  to  Kenn 
J.  Crosthwait  through  sale  of  48.78%  intei 
for  $17,000.  Mr.  and  Mrs.  Crosthwait  will  r 
be  sole  owners.    Granted  Aug.  13. 


Page  80    •    August  23,  1954 


Broadcasting 


Telecasti 


WPTX  Lexington  Park,  Md. — Patuxent  Radio 

p.  granted  voluntary  transfer  of  control  to  W. 
Ulerich  and  5  others  through  sale  of  approxi- 
itely  65%  interest  for  $8,479.  Principals  in- 
ide  President  William  K.  Ulerich  (11.9%), 
asident  WCPA  Clearfield,  Pa.,  WAKU  Latrobe, 
,  and  WJCM  Seabring,  Fla.,  president-stock- 
der  WMAJ  State  College,  Pa.,  and  52%  stock- 
flder  WD  AD  Indiana,  Pa.;  Lewis  F.  Beard 
..9%),  auto  dealer;  Joseph  Milsop  (11.9%), 
mager  WCPA;  Joseph  Connolly  (11.9%),  vice 
?sident  WCAU  Philadelphia;  Mrs.  J.  D.  Joplin 
L.9%),  16%  stockholder  WD  AD,  and  Charles 
tledge  (6%),  commercial  manager  WPTX. 
anted  Aug.  18. 

VGUY-AM-FM  Bangor,  Me. — Murray  Carpen- 

•  granted  assignment  of  license  to  Sherwood 
rlow  for  $17,000  plus  4-year  lease  at  $375  per 
mth.  Mr.  Tarlow  is  owner-general  manager 
-ilL  Medford,  Mass.,  and  applicant  for  new  am 
tions  at  Beverly,  Plymouth  and  Newburyport, 
iss.  Granted  Aug.  12. 

iDMO  Carthage,  Mo. — Lloyd  Clinton  McKen- 
y  and  John  Joseph  Daly  d/b  as  Carthage 
sctg.  Co.  granted  voluntary  assignment  of  li- 
lse  to  John  Joseph  Daly  tr/as  Carthage  Bcstg. 

This  is  dissolution  of  partnership  with  Mr. 
Kenney  receiving  KRMO  Monett,  Mo.,  and 
ADO  Ft.  Scott,  Kan.  Granted  Aug.  18. 
riRMO  Monett,  Mo. — Lloyd  C.  McKenney  and 
hn  Joseph  Daly  d/b  as  Carthage  Bcstg.  Co. 
anted  assignment  of  license  to  Lloyd  C.  Mc- 
nney  tr/as  Monett  Bcstg.  Co.  This  is  part  con- 
eration  of  the  dissolution  of  the  partnership 
th  Mr.  Daly  receiving  KDMO  Carthage.  Mr. 
Kenney  also  receives  KMDO  Ft.  Scott,  Kan. 
anted  Aug.  18. 

YFPG-AM-TV  Atlantic  City,  N.  J.— Neptune 
stg.  Corp.  granted  voluntary  transfer  of  con- 
1  to  Jack  N.  Berman  and  Louis  Berman 
•ough  purchase  of  20%  interest  from  Helen 
itlebaum,  Robert  Teitlebaum  and  Jack  Teitle- 
.im  for  $5,000.  Messrs.  Jack  N.  and  Louis  Ber- 
n  each  will  now  own  20%  interest.  Granted 
g.  13. 

VELS  Kinston,  N.  C. — Farmers  Bcstg.  Service 
mted  transfer  of  control  from  E.  L.  Scott  to 
lliam  S.  Page  for  $22,912.  Granted  Aug.  18. 
UHN  Hugo,  Okla.— Little  Dixie  Bcstg.  Co. 
mted  voluntary  transfer  of  control  to  A.  O. 
ewer  and  W.  E.  Schooler  through  purchase  of 
shares  of  stock  for  $38,400.  Messrs.  Brewer 
i  Schooler  will  now  be  sole  owners.  Granted 
g.  12. 

VORK  York,  Pa.— York  Bcstg.  Co.  granted 
untary  assignment  of  license  to  Associated 
strs.  Inc.,  licensee  of  WEST-AM-FM  Easton. 

This  is  a  merger  with  each  shareholder  of 
rk  Bcstg.  receiving  in  exchange  for  each  share 
rendered  2  shares  of  Associated  Bcstrs.  Grant- 
Aug.  13. 

VPGH  Pittsburgh,  Pa.— Pittsburgh  Bcstg.  Co. 
inted  voluntary  transfer  of  control  to  John  W. 
jge  and  Marcus  J.  Austad  through  sale  of  all 
ck  for  $37,000  and  assumption  of  notes  for 
.933.  Principals  include  John  W.  Kluge  (88%), 
■sident-majority  stockholder  WGAY  Silver 
ring,  Md.,  KXLW  Clayton,  Mo.,  WKDA  Nash- 
le,  Tenn.,  secretary-treasurer  WLOF  Orlando, 
and  treasurer-stockholder  Mid  Fla.  Tv 
rp.,  applicant  for  ch.  9  at  Orlando;  Marcus  J. 
stad  (12%),  CBS  radio  announcer  using  pro- 
sional  name  of  Mark  Evans.  Granted  Aug.  12. 
VP  ME  Punxsutawney,  Pa.  —  Sheridan  W. 
aett,  Andrew  G.  MacCombee  and  Charles  M. 
iard  Jr.  d/b  as  Punxsutawney  Bcstg.  Co. 
mted  voluntary  assignment  of  license  to  Punx- 
_,awney  Bcstg.  Co.  No  consideration  involved 
3  principals  remain  the  same.  Joseph  A.  Pelle- 
r  obtains  3%  interest  in  payment  of  consulting 
'ineering  services.  Granted  Aug.  12. 
VJJM  Lewisburg,  Tenn.  —  Ida  Murray  and 
:]  rtha  Murray,  executrixes  of  the  estate  of 
■pes  J.  Murray,  deceased,  granted  voluntary 
jignment  of  license  to  Louis  D.  Lingner  for 
]  ,000.  Mr.  Lingner  is  manager  of  WJJM.  Grant- 
j  Aug.  12. 

*XZIP    Amarillo,    Tex.— Panhandle    Bcstg.  Co. 
,inted  assignment  of  CP  from  David  P.  Pinks- 
i,  David  R.  Worley,  Leroy  Elmore  and  W.  J. 
ncan   to   Messrs.   Pinkston  and   Duncan  for 
0.  Granted  Aug.  18. 
>FYO-TV  Lubbock,  KGNC-TV  Amarillo,  Tex. 
^lobe  News  Pub.  Co.  granted  voluntary  trans- 
of  control  to  Robert  P.  Snowden,  Parker  F. 
juty,  Jeanne  Kritzer,  John  L.  McCarty  and 
ady  Camp,  voting  trustees.    Granted  Aug.  12. 
IGNC  Amarillo,  KFYO  Lubbock,  Tex.— Plains 
mo  Bcstg.  Co.  granted  voluntary  transfer  of 
itrol  of  Globe-News  Pub.  Co.,  majority  stock- 
der  of  licensee  to  Robert  P.  Snowden,  Parker 
Prouty,  Jeanne  Kritzer,  John  L.  McCarty  and 
jady  Camp,  voting  trustees.  Granted  Aug.  12. 
JtVSP  Lubbock,  Tex. — R.  Briggs  Irvin,  Rolan  C. 
apson,  James  G.  Jarrett  and  Wayne  W.  Tibbs 
d/b  as  Hub  Bcstg.  Co.  granted  voluntary  as- 
nment  of  license  to  Grady  Franklin  Maples 
3  R.  B.  McAllister  d/b  as  McMa  Agency  for 
.000.    Messrs.  Maples  and  McAlister  are  co- 
ners  of  KGMC  Englewood,  Colo.  Granted  Aug. 

'kVKM  Monahans,  Tex. — Monahans  Bcstrs.  Inc. 

nted  voluntary  transfer  of  control  to  J.  Ross 
sker,  Joe  Vandiver  and  G.  C.  Greenlee  through 
s  of  stock  for  $9,950.  Principals  include  J.  Ross 
cker  (36%),  KVKM  manager;  Joe  Vandiver 
!%),  and  G.  C.  Greenlee  (30%),  local  food 
re  manager.  Granted  Aug.  12. 
FTTN  Watertown,  Wis.— Watertown  Radio  Inc. 
nted  transfer  of  control  to  Carl  V.  and  Mar- 

IOADCASTING     •  TELECASTING 


cella  E.  Kolata  through  sale  of  40  shares  of  stock 
for  $10,250.  Mr.  and  Mrs.  Kolata  will  now  be  sole 
owners.  Granted  Aug.  12. 

APPLICATIONS 

KENI  Anchorage,  KFAR  Fairbanks,  KJNO 
Juneau,  KABI  Ketchikan,  Alaska — Midnight  Sun 
Bcstg.  Co.  seeks  voluntary  transfer  of  control  to 
The  Lathrop  Co.  thru  sale  of  95.6%  interest  for 
$219,300.  Sale  is  to  pay-off  in  part  debt  to  Lathrop 
Co.  of  $220,000.   Filed  Aug.  5. 

WCNX  Middletown,  Conn. — Middlesex  Bcstg. 
Co.  seek  transfer  of  control  to  Richard  H.  O'Brien 
and  William  J.  O'Brien  Jr.  thru  purchase  of  re- 
maining 50%  interest  from  Middletown  Press  Pub. 
Co.  for  $26,500.  Messrs.  Richard  and  William 
O'Brien  will  now  be  sole  owners.  Filed  Aug.  10. 

WFTL  Ft.  Lauderdale,  Fla.— Tri-County  Bcstg. 
Co.  seek  assignment  of  license  to  Gore  Pub.  Co. 
Consideration  is  cancellation  of  notes  valued  at 
approximately  $150,000.   Filed  Aug.  9. 

WTIM  Taylerville,  111. — Russell  Armentrout  & 
Roger  L.  Moyer  d/b  as  Moyer  Bcstg.  Co.  seek 
voluntary  transfer  to  Roger  L.  Moyer  and  Keith 
Moyer  d/b  as  Moyer  Bcstg.  Co.  thru  sale  of  V2 
interest  for  $25,000.  Principals  include  Roger  L. 
Moyer  (75%),  and  his  brother  Keith  Moyer  (25%), 
manager  of  WTIM.  Filed  Aug.  11. 

WHOT  South  Bend,  Ind.— South  Bend  Bcstg. 
Corp.  seeks  voluntary  assignment  transfer  of  con- 
trol to  Michiana  Telecasting  Corp.  for  $140,000. 
Michiana  is  premittee  of  new  tv  station  on  uhf 
ch.  46  at  Notre  Dame.  Michiana  is  owned  by  IT. 
of  Notre  Dame  du  Lac.  Filed  Aug.  9. 

WSSO  Starkville,  Miss— Grady  Imes,  Ruth  Hart- 
ness,  executrix  of  the  estate  of  James  P.  Hartness, 
deceased,  C.  G.  Hollinshead  &  Joe  Phillips  d/b  as 
The  Starkville  Bcstg.  Co.  seek  assignment  of 
license  to  Joe  Phillips,  Grady  Imes,  C.  G.  Hollins- 
head &  Harriet  K.  Hartness  d/b  as  The  Starkville 
Bcstg.  Mrs.  H.  K.  Hartness  is  beneficiary  of  25% 
interest  of  the  late  James  P.  Hartness.  Resub- 
mitted Aug.  9. 

WOND  Pleasantville,  N.  J. — Pioneer  Bcstrs.  Inc. 
seek  voluntary  transfer  of  control  to  Harlan  G. 
Murrelle  &  Assoc.  through  sale  of  all  stock  for 
$30,000.  Principals  include  President  Harlan  G. 
Murrelle  Hfe),  printing  and  publishing;  Donald 
Simmons  (%),  garment  manufacturer;  Albert  E. 
Theetge  Hfe).  auto  dealer;  Secretary -Treasurer 
Myron  W.  LaBarr  (Ye),  accounting;  John  T. 
Stethers  (Ve),  and  Thompson  K.  Cassel  (i/6), 
owner  WATS  Sayre,  Pa.,  partner  WTVE  (TV) 
Elmira,  N.  Y.,  applicant  for  new  am  station  at 
Elmira  and  vice  president-25.8%  stockholder 
WCHA-AM-FM-TV  Chambersburg,  Pa.  With  the 
exception  of  Mr.  Cassel,  the  other  principals  are 
associated  in  the  ownership  of  Ocean  City  (N.  J.) 
Sentinel-Ledger  and  Renova  (Pa.)  Daily  Record. 
Resubmitted  Aug.  6. 

WRNY-AM-FM  Rochester,  N.  Y. — Rochester 
Bcstg.  Co.  seeks  transfer  of  control  to  David  A. 
Kyle  and  6  others  through  sale  of  all  stock  for 
$10,000  and  assuption  of  mortgage  for  $80,000. 
Principals  include  President  David  A.  Kvle 
(15%);  Vice  President  Harriet  M.  Kvle  (18%): 
Treasurer  Dr.  Donald  A.  Corgill  (25.5%),  and 
Esther  Kaufman  (12.5%).  Principals  are  associ- 
ated in  ownership  of  WABY  Albany,  N.  Y.  Filed 
Aug.  6. 

WLAC-TV  Old  Hickory,  Tenn.— WLAC-TV  Inc. 

seeks  transfer  of  control  from  Life  &  Casualty- 
Insurance  Co.  of  Tenn.  to  T.  B.  Baker  Jr.  and 
A.  G.  Beaman  through  sale  of  50%  interest.  Pur- 
pose of  the  sale  is  to  effectuate  merger  agreement 
for  the  ch.  5  facility.  Filed  Aug.  6. 

WPLH  Huntington,  W.  Va. — Huntington  Bcstg. 
Corp.  seeks  voluntarv  transfer  of  control  to 
Cy  Bahakel  for  $50,000.  Mr.  Bahakel  is  owner 
of  WABG  Greenwood,  Miss.,  WKIN  Kingsport, 
Tenn.,  WRIS  Roanoke,  Va.  and  WKOZ  Kosciusko, 
Miss.    Filed  Aug.  5. 

KOWB  Larmie,  Wyo. — Snowy  Range  Bcstg.  Co. 
seeks  voluntary  transfer  of  control  to  John  Alex- 
ander &  George  B.  Dent  Jr.  through  sale  of  all 
stock  for  $60,00.  Principals  include  John  Alex- 
ander (50%),  V2  owner  KODY  North  Platte,  Neb. 
and  George  B.  Dent  Jr.  (50%),  »/2  owner  KODY. 
Filed  Aug.  9. 


Hearing  Cases  .  .  . 

INITIAL  DECISIONS 


Wichita,  Kan.— New  tv  Ch.  3.  FCC  Hearing 
Examiner  Hugh  B.  Hutchison  issued  initial 
decision  looking  toward  grant  of  the  application 
of  Wichita  Television  Corp.  for  construction 
permit  for  a  new  tv  station  on  Ch.  3  in  Wichita. 
Kan.,  and  denial  of  competing  applications  of 
The  Radio  Station  KFH  Co.  and  Taylor  Radio  & 
Television  Corp.  In  view  of  the  fact  that  the 
pleadings  concerning  the  alleged  violations  by 
which  Wichita  Television  Corp.,  of  Federal 
and  State  securities  laws,  were  terminated 
on  April  9,  1954,  the  examiner  further  ordered 
that  the  petition  filed  by  that  applicant  re- 
questing issuance  of  a  declaratory  ruling  an- 
nouncing that  no  further  pleadings  would  be 
entertained,  the  motion  filed  by  The  Radio 
Station  KFH  Co.  to  strike  the  said  petition 
for  declaratory  ruling,  and  the  answer  filed  by 
Wichita  Television  Corp.  be  dismissed  as  moot. 
Action  Aug.  17. 

WCBI  Columbus,  Miss. — FCC  Hearing  Examiner 
Claire  W.  Hardy  issued  initial  decision  looking 
toward  grant  of  the  application  of  Columbus 
Broadcasting  Co.,  to  change  facilities  of  am 
station  WCBI  Coulmbus,  Miss.,  from  1340  kc 
250  w,  unlimited  time,  to  550  kc,  1  kw-LS, 
500  w-N,  DA,  unlimited.  Action  Aug.  12. 


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August  23,  1954    •    Page  81 


1 


FOR  THE  RECORD 


1 


OTHER  ACTIONS 

WVOK  Birmingham,  Ala.— By  Order  the  Com- 
mission granted  a  petition  filed  April  8  by  the 
Chief  Broadcast  Bureau  to  enlarge  issues  and 
add  WMPS  Inc.  (WMPS),  Memphis  Tenn.,  and 
Appalachian  Broadcasting  Corp.  (WCYB),  Bristol, 
Va..  as  parties  to  proceeding  involving  application 
of  Voice  of  Dixie  Inc.  (WVOK),  Birmingham, 
Ala.,  for  construction  permit  to  increase  antenna 
heights  of  its  present  two-tower  DA  array. 
Action  Aug.  12. 

Little  Rock,  Ark. — Ch.  11  proceeding.  By  memo- 
randum opinion  and  order  the  Commission 
denied  May  17  request  by  Arkansas  Television 
Co.  for  reconsideration  of  Commission  Order  of 
May  5  denying  its  petition  for  enlargement  of 
issues  in  the  Little  Rock-North  Little  Rock, 
Ark.,  proceeding  involving  competition  with 
Arkansas  Telecasters  Inc.,  for  new  tv  station 
on  ch.  11.   Action  Aug.  12. 

Cease  and  Desist  Orders — FCC  issued  orders 
directing  Kenneth  E.  Rennekamp,  permittee 
(WEMR)  Emporium,  Pa.,  (WMAJ)  State  College, 
Pa.,  (WAKU)  Latrobe,  Pa.,  (WKBI)  St.  Marys,  Pa., 
and  WKRZ  Oil  City,  Pa.,  to  show  cause  why  Cease 
and  Desist  Orders  should  not  be  issued  against 
said  stations  for  violations  of  the  Communications 
Act  and  Commission  rules  in  technical  matters; 
ordered  hearing  to  determine  whether  said  cease 
and  desist  orders  should  be  issued  and  called 
upon  permittee  and  licensees  to  appear  and 
proffer  evidence.  Failure  to  respond  or  failure 
to  appear  at  the  hearing  will  be  deemed  a  waiver 
of  a  right  to  a  hearing.  Action  Aug.  12. 

Miami,  Fla. — Ch.  10  proceeding.  By  order  the 
Commission  denied  an  appeal  by  Public  Service 
Television  Inc.,  from  an  examiner's  ruling  deny- 
ing enlargement  of  issues  to  permit  inquiry  of 
the  sufficiency  of  funds  available  to  WKAT  Inc., 
in  proceeding  involving  competing  applications 
of  Public  Service  WKAT  Inc.,  L.  B.  Wilson  Inc., 
and  North  Dade  Video  Inc.,  for  a  new  tv  station 
on  ch.  10  in  Miami,  Fla.,  area.  Action  Aug.  18. 

Tampa-St.  Petersburg,  Fla. — Ch.  8  contest.  By 
Order  the  Commission  dismissed  as  moot  petition 
filed  Aug.  3,  by  Pinellas  Broadcasting  Co.  to  re- 
open the  record  in  the  proceeding  involving  com- 
peting tv  applications  for  ch.  8  in  Tampa-St. 
Petersburg,  Fla.  Action  Aug.  12. 

WONN  Lakeland.  Fla.— Coastal  Bcstg.  Co. 
FCC  designated  for  hearing  application  to  change 
facilities  from  1230  kc,  250  w,  U,  to  910  kc,  1  kw- 
5kw-LS.  U,  DA-N.   Action  Aug.  18. 

Muscogee  Bcstg.  Co.,  Columbus;  J.  C.  Hender- 
son, Talbotton;  Georgia  Ra-Tel  Inc.,  Manchester. 
Ga. — FCC  Comr.  E.  M.  Webster  granted  petition 
of  Henderson  for  dismissal  without  prejudice  of 
his  bid  for  new  am  station  and  removed  from 
hearing  applications  of  Muscogee  and  Georgia 
Ra-Tel.  Action  Aug.  10;  announced  Aug.  12. 

WDSR  Sterling,  III.— Blackliawk  Bcstg.  Co. 
— FCC  designated  for  hearing  application  to  in- 
crease power  from  100  w  to  250  w,  on  1240  kc, 
U;  made  WSBC  Chicago.  WTAX  Springfield,  111., 
WIBU  Poynette,  Wis.,  WEDC  Chicago,  and  WCRW 
Chicago,  parties  to  the  proceeding.  Action  Aug. 
18. 

WCEM  Cambridge,  Md— The  Shore  Bcstg.  Co. 

— FCC  designated  for  hearing  application  to  in- 
crease power  from  100  w  to  250  w,  U,  on  1240  kc; 
made  WSNJ  Bridgeton.  N.  J.,  a  party  to  the  pro- 
ceeding. Action  Aug.  18. 

Newburyport,  Mass. — Theodore  Feinstein;  Sher- 
man J.  Tarlow — FCC  designated  for  consolidated 
hearing  applications  for  new  am  stations,  both 
seeking  1470  kc,  500  w,  D;  made  WHAV  Haverhill. 
Mass.,  and  WLAM  Lewiston,  Maine,  parties  to 
the  proceeding.  Action  Aug.  18. 

WEBC  Duluth,  Minn. — By  memorandum  opinion 
and  order  the  Commission  granted  a  petition 
filed  Aug.  10,  hy  Head  of  the  Lakes  Broadcasting 
Co.  for  reconsideration  and  grant  without  hearing 
of  its  application  for  a  construction  permit  to 
change  the  facilities  of  station  WEBC  Duluth, 


Minn.,  from  1320  kc,  5  kw,  unlimited  time,  DA-N, 
to  560  kc,  5  kw,  unlimited  time,  DA-2;  engineering 
conditions.   Action  Aug.  12. 

WELO  Tupelo,  Miss. — By  order  in  the  proceed- 
ing involving  application  of  Tupelo  Bcstg.  Co. 
to  change  facilities  of  WELO  Tupelo,  Miss.,  from 
14S0  kc,  250  w,  U,  to  580  kc,  1  kw-D,  500  w-night, 
DA-U  (Docket  11002;  BP-8939),  the  Commission 
denied  petition  of  WREC  Memphis,  Tenn.,  insofar 
as  it  requested  enlargement  of  issues  to  determine 
whether  Tupelo  area  would  be  deprived  of  CBS 
network  programs,  but  granted  that  portion  of 
petition  requesting  addition  of  an  issue  on  pro- 
gram comparisons  between  WREC  and  WELO. 
Action  Aug.  12. 

St.  Joseph,  Mo. — Broadcast  Group  Inc. — FCC 
designated  for  hearing  application  for  new  am 
station  on  1270  kc.  1  kw,  D;  made  KFKU  Law- 
rence, Kan.,  and  WREN  Topeka,  Kan.,  parties  to 
the  proceeding.    Action  Aug.  18. 

WMID  Atlantic  City,  N.  J. —  By  order  the 
Commission  granted  a  petition  filed  March  30 
by  Mid-Atlantic  Bcstg.  Co.  (WMID),  Atlantic 
City,  N.  J.,  requesting  the  Commission  to  vacate 
its  action  looking  toward  the  issuance  of  a  cease 
and  desist  order  to  WMID  for  violating  Sec. 
3  46(c)  of  Commission  rules,  and  rescinded  the 
show  cause  order  of  Oct.  28,  1953.  Action  Aug.  12. 

Elizabethtown,  N.  C. — Cape  Fear  Bcstg.  Co. 
— FCC  designated  for  hearing  application  for  new 
am  station  on  1450  kc,  250  w,  U.;  made  WMRA 
Myrtle  Beach,  S.  C,  a  party  to  the  proceeding. 
Action  Aug.  18. 

KSPI  Stillwater,  Okla.— Stillwater  Pub.  Co. 
FCC  Comr.  E.  M.  Webster  granted  petition  to  dis- 
miss without  prejudice  bid  to  change  from  780 
kw  daytime  to  1490  kc  unlimited.  Action  Aug. 
17. 

WEMR   Emporium.   Pa. — Curt   Doelicke.  FCC 

ordered  Doelicke  to  show  cause  why  he  should 
not  be  ordered  to  cease  and  desist  from  operat- 
ing radio  station  WEMR,  or  any  other  radio  sta- 
tion without  an  operator's  permit,  and  ordered 
hearing.  Failure  to  respond  or  failure  to  appear 
at  the  hearing  will  be  deemed  to  be  a  waiver 
of  the  right  to  a  hearing.  Action  Aug.  12. 

Irwin-Pittsburg,  Pa. — Ch.  4  proceeding.  By 
memorandum  opinion  and  order,  the  Commission 
denied  petition  filed  May  13  by  WCAE  Inc..  Wil- 
kinsburg.  Pa.,  to  enlarge  issues  to  include  the 
engineering  proposals  of  certain  applicants  in 
proceeding  involving  competing  applications  for 
ch.  4  in  Irwin,  Pa.  area.  Action  Aug.  12. 

Morrisville,  Pa. — Delaware  Valley  Bcstg.  Corp. 
FCC  Comr.  E.  M.  Webster  granted  petition  to 
.dismiss  without  prejudice  its  bid  for  new  am 
station  on  1490  kc  250  w  unlimited.  Action  Aug. 
17. 

WJZM  Clarksville,  Tenn. — FCC  by  memoran- 
dum Opinion  and  Order,  dismissed  petition  by 
Campbell  and  Sheftall,  licensees  of  am  station 
WJZM  Clarksville,  Tenn.,  directed  against  Com- 
mission action  of  June  29,  granting  application 
of  WDXN  Clarksville,  Tenn.,  for  modification  of 
CP  to  specify  a  particular  transmitter  site  for 
its  am  station  (540  kc,  250  w,  D).  Comr.  Hen- 
nock  not  participating.   Action  Aug.  18. 

Memphis,  Tenn. — Ch.  3  proceeding.  By  separate 
Orders  the  Commission  denied  appeals  by  Hoyt 
B.  Wooten,  d/b  as  WREC  Broadcasting  Service 
and  WMPS  Inc.,  both  seeking  reversal  of  an 
examiner's  ruling  excluding  certain  depositions 
and  exhibits  relating  to  petitionsers'  past  public 
service  record,  in  proceeding  involving  competing 
tv  applications  for  ch.  3  in  Memphis,  Tenn. 
Action  Aug.  12. 

Arlington,  Va. -Washington,  D.  C. — Ch.  20  pro- 
ceeding. FCC  Comr.  E.  M.  Webster  granted  peti- 
tion of  WEAM  Arlington  to  dismiss  without 
prejudice  its  bid  for  new  tv  station  on  ch.  20 
and  retained  in  hearing  competitive  bid  of  WGMS 
Washington.    Action  Aug.  17. 

Seattle,  Wash. — Ch.  7  proceeding.  By  memo- 
randum opinion  and  order  the  Commission 
denied  petition  filed  April  27  by  Queen  City 
Broadcasting  Co.  to  enlarge  issues  so  as  "to  de- 


t  H  E  LATEST 

WCKY 


"  .  .  .  Radio  is,  and  will  remain  the  basic 
communication  medium  of  the  United  States." 

Actg.  FCC  Chmn.  Rosel  H.  Hyde 


— and  in  Cincinnati 
and  the  South 
Radio  is 

WCKY 


termine  whether  the  station  proposed  by  Puge 
Sound  Broadcasting  Co.  would  provide  the  mini 
mum  field  strength  required  bv  Section  3.631; 
of  the  Commission's  Rules  to  the  entire  prir 
cipal  community  to  be  served"  in  proceedini 
involving  competitive  tv  applications  for  ch. 
in  Seattle,  Wash.  Comr.  Hennock  voted  f: 
grant.    Action  Aug.  12. 

Bluefield,  W.  Va.— Ch.  6  proceeding.  By  Ord 
of  the  Commission  granted  petition  by  its  Chi< 
Broadcast  Bureau,  and  amended  hearing  issut 
in  proceeding  involving  applications  of  Souther 
W.  Va.  Television  Inc.,  and  Daily  Telegran 
Printing  Co.  for  new  tv  station  on  ch.  6  in  Bhv 
field.  W.  Va.,  to  include  an  issue  to  determir 
whether  the  installation  and  operation  of  tl- 
stations  proposed  would  constitute  a  hazard  | 
air  navigation.  Action  Aug.  18. 

WMBV-TV    Marinette,    Wis.— M    &    M  Best 
Co.   FCC  by  order,  granted  application  for  e;j 
tension  of  completion  date  of  n«w  tv  statk  I 
(ch.  11)  to  Jan.  18.  and  denied  petition  of  Vallf 
Telecasting  Co.,  Green  Bay,  Wis.,  in  oppositic 1 
to  extension.  Action  Aug.  12. 


NARBA  Notifications  . 


FCC  has  issued  the  following  changes,  propos 
changes  and  corrections  in  the  assignments 
foreign  broadcast  stations  following  notifi^atii 
by  the  respective  countries  oursuant  to  pre 
sions  of  the  North  American  Regional  Broadca- 
ing  Agreement.  Listing  includes  call  letters,  1-] 
cation,  power,  hours  of  operation,  class  of  st^ 
tion  and  commencement  date. 

Mexico 

Change  List  No.  169,  June  15,  1954 
570  kc 

Oaxaca,  Oaxar? — 5  kw  day,  250  w  night,  tflj 
limited.    Class  IV.  11-15-54. 

620  kc 

XENK  Mexico,  D.  F.— 10  kw  day,  5  kw  nig 
unlimited.    Class  II-A.  11-15-54. 

650  kc 

Oax2ca,  Oaxaca — 1  kw  day.   Class  II.  11-15 
760  kc 

XEHJ  Zanotlaneio,  Jalisco — 1  kw,  day.  Class 
XEHJ  Toinala.  Jalisco— 1  kw  day.   'Class  3 
deleted.  11-15-54. 

950  kc 

XEGM    Tihuanan,    Baja    Calif.— 3.5    kw  d 
2.5  kw  night,  unlimited.    Class  III-A.  11-15 
1080  kc 

XETA   Zitacuaro,   Michoacan — 500  w  day, 
w  night,  unlimited.    Class  II-D.  11-15-54. 
1150  kc 

XECS    Manzanillo,    Colima — 250   w  unlimit 
Class  IV.  11-15-54. 

XEXZ  Zacatecas,  Zacarecas — 200  w  night,  1 
day,  unlimited.   Class  IV.  7-15-54. 

1320  kc 

Montemorelos,  Nuevo  Leon — 250  w  day  1C 
night,  unlimited.    Class  IV.  11-15-54. 

1350  kc 

Oaxaca,  Oaxaca — 1  kw  day.  Class  III.  11-15 
1400  kc 

XECS    Manzanillo.    Colima — 250    w  unlimit 
.Class  IV.  11-15-54. 

1490  kc 

XEGS  Guasave,  Sinaloa — 250  w  unlimited.  OH 
IV  deleted.  2-11-54. 

1580  kc 

Tulancingo,  Hidalgo — 5  kw  day,  500  w  ni& 
unlimited.    Class  II.  6-15-54. 

Routine  Roundup  .  .  . 

August  12  Decisions 

TV  AND  AM  BROADCAST  ACTIONS 

The  Commission  en  banc,  by  Commissior 
Webster  (Acting  Chairman),  Hennock,  Doei 
and  Lee. 

McFarland  Letter 
Washington,  N.  C,  North  Carolina  Tv  In 

Is  being  advised  that  application  (BPCT-li 
for  new  tv  station  on  ch.  7  indicates  necessity 
a  hearing. 

Renewal  of  License 

Granted  renewal  of  licenses  of  following 
tions  on  a  regular  basis: 

WLOA  Braddock,  Pa.;  WPTR  Albany,  N 
WBUX  Doylestown.  Pa.;  WPWA  Chester,  P; 

KORC  Mineral  Wells,  Tex.,  J.  Elroy  Mc( 
— Granted  renewal  of  license,  without  preju< 
to  any  further  action  that  may  be  taken  in  t 
ceedings  in  Docket  10787.  Comr.  Lee  not  % 
ticipating. 

ACTIONS  ON  MOTIONS 
By  Comr.  E.  M.  Webster 

The  following  actions  on  motions  were  ta 
as  indicated: 

Chief  Broadcast  Bureau — Granted  petition 
extension  of  time  to  and  including  Aug 
within  which  to  file  answer  to  a  petition 
O'Keefe,  et  al.,  for  enlargement  of  issues  in  ] 
ceeding  re  Trenton  Levittown-Fairless  Hills 
applications  (Dockets  10931  et  al.). 


Page  82 


August  23,  1954 


Broadcasting 


Telecast 


Boston,  Mass.,  Massachusetts  Bay  Telecasters 
;|ic. — Granted  petition  for  withdrawal  of  its  mo- 
on for  additional  time  within  which  to  petition 
i  expand  the  issues  in  proceeding  re  ch.  5  in 
loston.  and  dismissed  said  petition  (Dockets 
j+39  et  al.).    (Action  taken  8/3.) 

By  Hearing  Examiner  Isadore  A.  Honig 
Omaha,  Neb.,  KFAB  Bcstg.  Co.;  Herald  Corp — 

n  petition  of  KFAB  continued  the  commence- 
iLent  of  the  taking  of  testimony  from  Aug.  23  to 
>ept.  8,  in  proceeding  re  ch.  7  (Dockets  9009, 
H909). 

By  Hearing  Examiner  William  G.  Butts 

WLEVV  Bad  Axe,  Mich.,  Port  Huron  Bcstg.  Co. 
-Ordered  that  a  conference  will  be  held  Aug. 
i  in  re  am  proceeding  in  (Docket  10944),  and 
~i  :  jnsel  and  parties  are  directed  to  appear. 

Bay   Shore,   N.   Y.,   Key  Bcstg.   System  Inc.: 

AVZ  New  Haven.  Conn.,  The  WAVZ  Bcstg. 
orp.:  Riverhead,  N.  Y.,  Edward  J.  Fitzgerald — 

:  dered  that  a  conference  will  be  held  on  Aug. 
)  in  re  am  proceeding  in  (Dockets  10379,  et  al.), 
nd  counsel  and  parties  are  directed  to  appear. 
By  Hearing  Examiner  J.  D.  Bond 

Granted  motion  by  Midwest  Bcstg.  Co.  (WCAN- 
\V),  Milwaukee,  Wis.,  to  continue  further  hear- 
lg  in  proceeding  re  ch.  6  at  Whitefish  Bay,  Wis., 
torn  Aug.  10  to  Aug.  12  (Dockets  11009  et  al.). 
By  Hearing  Examiner  Charles  J.  Frederick 

KTOE  Mankato,  Minn.,  Minnesota  Valley  Bcstg. 
o.— Issued  an  order  to  control  course  of 
■Earing  in  proceeding  re  (Docket  10592);  dis- 
snsed  with  hearing  conference  and  hearing 
eretofore  scheduled  for  Sept.  2  and  rescheduled 

to  commence  on  Sept.  9;  exhibits  constituting 
le  affirmative  case  of  applicant  to  be  supplied 
ommission's  Broadcast  Bureau  on  or  before 
ept.  7. 

By  Hearing  Examiner  Herbert  Sharfman 
N'ewburg,  Ind.,  Southern  Indiana  Bcstrs.  Inc.; 
ft.  Vernon,  Ind.,  Mt.  Vernon  Bcstg.  Co. — Sched- 
led  a  prehearing  conference  for  Sept.  20  in  re 
roceeding  in  (Dockets  11076-77),  re  am  applica- 
ons. 

Granted  motions  of  Scripps-Howard  Radio 
pc.  and  Radio  Station  WBIR  Inc.  to  correct  the 

jnscript  in  proceeding  re  applications  for  ch. 
)  in  Knoxville  (Dockets  10512  et  al.). 
By  Hearing  Examiner  Annie  Neal  Huntting 

On  petition  of  Aircall  Inc.,  Detroit,  Mich., 
^ntinued  without  date,  pending  further  order, 
ie  hearing  scheduled  for  Aug.  16  in  re  its  appli- 
ition  and  that  of  Abraham  Klein,  et  al.,  for  one- 

.y  signalling  station  (Dockets  11054-56).  (Ae- 
on taken  Aug.  10.) 

Granted  motion  of  Texas  State  Network  Inc., 
i  ort  Worth,  Tex.,  requesting  extension  of  time 
-om  Aug.  9  to  Aug.  19,  for  filing  certain  infor- 
lation  in  re  its  application  for  ch.  11  (Dockets 
1872-74).    (Action  taken  8/9.) 

By  Hearing  Examiner  Harold  L.  Schilz 
KSPI   Stillwater,  Okla.,   Stillwater  Pub.  Co.— 
escinded  the  order  scheduling  prehearing  con- 
erence  for  Aug.  18  in  re  am  application  (Docket 
3910),  because  applicant  has  requested  dismissal 
its  application. 

By  Hearing  Examiner  Claire  W.  Hardy 
Memphis,  Tenn.,  WREC  Bcstg.  Service;  WMPS, 
ic. — Ordered    correction   in   the   transcript  of 
;stimony  in  re  proceeding  for  ch.  3  (Dockets 
:(,)761-62). 

By  Hearing  Examiner  James  D.  Cunningham 

Gave  notice  of  hearing  conferences  as  follows: 
In    re   application   of   KNGS   Hanford.  Calif. 
Docket  10934),  for  Aug.  13. 

In  re  application  of  WWBZ  Vineland.  N.  J. 
Docket  10133),  for  Aug.  17. 

In  re  application  of  WMID  Atlantic  City,  N.  J. 
Dockets  11045-46),  for  Aug.  12. 

August  12  Applications 

ACCEPTED  FOR  FILING 
Renewal  of  License 
WSSV    Petersburg,    Va.,    Southside  Virginia 
:cstg.  Corp.— (BR-1216). 

License  for  CP 
KGO-FM    San    Francisco,     Calif..  American 
icstg. -Paramount  Theatres  Inc. — License  to  cover 
:P  (BPH-1921)  to  make  changes  in  licensed  sta- 
tion (BLH-988). 

WMAQ-FM  Chicago,  HI.,  National  Bcstg.  Co.— 
:  license  to  cover  CP  (BPH-1811)  as  mod.  to  make 
hanges  in  licensed  station  (BLH-987). 


•  t 


WOC-FM  Davenport,  Iowa,  Tri-City  Bcstg.  Co. 
—License  to  cover  CP  (BPH-1826)  as  mod.  to 
make  changes  in  licensed  station  (BLH-986). 

WHO-FM  Des  Moines,  Iowa,  Central  Bcstg.  Co. 
—License  to  cover  CP  permit  (BPH-1910)  as 
mod.  to  make  changes  in  licensed  station  (BLH- 
989). 

KCRW  (FM)  Santa  Monica,  Calif.,  Santa  Mon- 
ica School  Board— License  to  cover  CP  (BPED- 
2441  as  mod.  to  make  changes  in  licensed  station 
(BLED-154). 

Renewal  of  License 
WEWS  (TV)  Cleveland,  Ohio,  Scripps-Howard 
Radio  Inc.— (BRCT-9). 

Modification  of  CP 
WJBK-TV  Detroit,  Mich.,  Storer  Bcstg.  Co.— 
Mod.  of  CP  (BPCT-662)  as  mod.  which  authorized 
changes  in  facilities  of  existing  tv  station  for 
extension  of  completion  date  to  3-2-55  (BMPCT- 
2378). 

WJBK-TV  Detroit,  Mich.,  Storer  Bcstg.  Co.— 
Mod.  of  CP  (BPCT-1779)  as  mod.  which  author- 
ized an  auxiliary  transmitter  at  main  transmitter 
site  for  extension  of  completion  date  to  3-2-55 
(BMPCT-2379). 

KDAL-TV  Duluth,  Minn.,  Red  River  Bcstg.  Co. 
Inc.— Mod.  of  CP  (BPCT-903)  which  authorized 
new  tv  station  for  extension  of  completion  date 
from  8-11-54   <  BMPCT-2375-) . 

WTCN-TV  Minneapolis.  Minn.,  Minnesota  Tele- 
vision Public  Service  Corp. — Mod.  of  CP  (BPCT- 
844)  as  mod.  which  authorized  new  tv  station 
for  extension  of  completion  date  to  3-1-55 
( BMPCT-2373 ) . 

WATV  (TV)  Newark,  N.  J.,  Bremer  Bcstg. 
Corp.— Mod.  of  CP  (BPCT-2376)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  10-30-54  (BMPCT-2376  Resub- 
mitted). 

WABC-TV  New  York,  N.  Y.,  American  Bcstg.- 
Paramount  Theatres  Inc. — Mod.  of  CP  (BPCT-79) 
as  mod.  which  authorized  new  tv  station  to 
extsnd  completion  date  from  9-7-54  (BMPCT- 
2381). 

KFYR-TV  Bismarck,  N.  D.,  Meyer  Bcstg.  Co. — 
Mod.  of  CP  (BPCT-1516)  as  mod.  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  10-4-54  (BMPCT-2380). 

WLOK-TV  Lima.  Ohio,  WLOK  Inc.— Mod.  of 
CP  (BPCT-1398)  as  mod.  which  authorized  new 
tv  station  for  extension  of  completion  date  to 
1-1-55  (BMPCT-2382). 

KTEN  (TV)  Ada,  Okla..  Eastern  Oklahoma 
Television  Co.— Mod.  of  CP  (BPCT-1776)  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  12-16-54  (BMPCT-2384). 

WJPB-TV  Fairmont,  W.  Va„  Fairmont  Bcstg. 
Corp.— Mod.  of  CP  (BPCT-782)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  Nov.  1954  (BMPCT-2377). 

August  13  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 

WAHR  Miami  Beach,  Fla.,  Alan  Henry  Rosen- 
son — License  to  cover  CP  (BP-8152)  as  mod. 
which  authorized  new  standard  broadcast  sta- 
tion (BL-5394). 

WACL  Waycross,  Ga.,  Teletronics  Inc.— Li- 
cense to  cover  CP  (BP-8439)  as  mod.  which  au- 
thorized change  in  hours  of  operation,  installa- 
tion of  DA  for  night  use  only  (BL-5390). 

WINI  Murphysboro,  111.,  Evers  Mick  and  Don- 
ald Lee  Ritter  d/b  as  Jackson  County  Bcstg.  Co. 
—License  to  cover  CP  (BF-8902)  as  mod.  which 
authorized  new  standard  broadcast  station  (BL- 
5395). 

KLEE  Ottumwa,  Iowa,  Lee  E.  Baker — License 
to  cover  CP  (BP-8673)  as  mod.  which  author- 
ized a  new  standard  broadcast  station  (BL-5391). 

KOAT  Albuquerque,  N.  M.,  Alvarado  Bcstg. 
Co.— License  to  cover  CP  (BP-8782)  which  au- 
thorized change  frequency,  increase  power,  in- 
stall directional  antenna  for  night  use,  make 
changes  in  antenna  system  and  change  type 
transmitter  (BL-5399). 

Modification  of  CP 

KMBY-TV  Monterey,  Calif.,  The  Monterey 
Radio-Television  Co.— Mod.  of  CP  (BPCT-1225) 
as  mod.  which  authorized  new  tv  station  for 
extension  completion  date  to  2-26-55  (BMPCT- 
2390) . 

WHFC-TV  Chicago,  HI.,  WHFC  Inc.— Mod.  of 
CP  (BPCT-1343)  as  mod.  which  authorized  new 
tv  station  for  extension  completion  date  to 
3-7-55  (BMPCT-2385). 


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THE  CAMERA  •  MART  inc. 

1845  Broadway,  near  60th  Street 

New  York  23,  N.  Y.  •  Circle  6-0930 

Cable  Address  -  CAMERAMART 


August  23,  1954    •    Page  83 


August  16  Decisions 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Thomas  H.  Donahue 

Issued  a  Memorandum  Opinion  and  Order  to 
govern  the  hearing  in  proceeding  re  applications 
of  St.  Louis  Telecast  Inc.,  et  al.,  for  ch.  11  in 
St.  Louis.  Mo.  (Docket  8809  et  al.).  (Action 
taken  8/11.) 

By  Memorandum  Opinion  and  Order  granted 
requests  of  St.  Louis  Telecast  Inc.,  220  Television 
and  Broadcast  House,  for  continuance  of  hear- 
ing re  ch.  11  for  St.  Louis,  from  Aug.  16  to  Aug. 

20  (Dockets  8809  et  al.).    (Action  taken  8/13.) 
Granted  petition  of  Puget  Sound  Bcstg.  Co.  for 

extension  of  time  from  Aug.  16  to  Aug.  31  in 
which  to  file  proposed  findings  in  re  applica- 
tions for  ch.  7  in  Seattle,  Wash.  (Dockets  9030 
et  al.).    (Action  taken  8/11.) 

By  Hearing  Examiner  Herbert  Sharfman 

Knoxville,  Tenn.,  Tennessee  Tv  Inc. — Granted 
motion  for  extension  of  time  from  Aug.  17  to 
Aug.  31  in  which  to  file  rebuttal  findings  of  fact 
in  re  proceeding  for  ch.  10  in  Knoxville,  Tenn. 
(Docket  10512  et  al.).    (Action  taken  8/13.) 

WICU  (TV)  Erie,  Pa.,  Dispatch  Inc.— Referred 
to  the  Commission  the  motion  filed  Aug.  10  by 
the  Chief  Broadcast  Bureau  entitled  "Request  for 
Detailed  Information  under  Issue  2  in  this  Pro- 
ceeding and  for  Clarification  of  Order  of  June 
4,  1954,"  re  proceeding  in  (Docket  11048).  (Ac- 
tion taken  8/12.) 

By  Hearing  Examiner  William  G.  Butts 

Binghamton,  N.  Y.,  Southern  Tier  Radio  Serv- 
ice Inc.;  Endicott,  N.  Y.,  Ottaway  Stations  Inc. — 
Granted  petition  of  Southern  Tier  to  reopen  the 
record  for  the  purpose  of  including  certain 
stipulations  of  the  parties  submitted  with  the 
petition  in  proceeding  re  ch.  40;  incorporated 
said  stipulations  into  and  made  a  part  of  the 
record  and  thereupon  closed  record  (Dockets 
10681-82). 

By  Hearing  Examiner  Charles  J.  Frederick 

Hastings,  Neb.,  The  Seaton  Pub.  Co. — Sched- 
uled hearing  for  Aug.  23  in  re  application  for 
ch.  5  (Docket  10965). 

By  Hearing  Examiner  Millard  F.  French 

By  Memorandum  Opinion  and  Order  granted 
petition  of  Sangamon  Valley  Tv  Corp.,  Spring- 
field, 111.,  to  amend  its  application  for  ch.  2;  re- 
opened the  record,  accepted  amendment  sub- 
mitted with  petition,  and  closed  the  record 
(Docket  10701-03). 

By  Hearing  Examiner  J.  D.  Bond 

Issued  a  First  Pre-Trial  Order  in  the  proceed- 
ing re  applications  of  The  Toledo  Blade  Co..  et 
al.,  for  ch.  11  in  Toledo,  Ohio  (Dockets  11084  et 
al.),  which  shall  govern  the  course  of  further 
proceedings  herein  to  the  extent  indicated  un- 
less modified  by  Examiner  or  by  the  Commission; 
further  conference  in  this  proceeding  shall  con- 
vene on  Sept.  27. 

By  Hearing  Examiner  Elizabeth  C.  Smith 

WELO  Tupelo,  Miss.,  Tupelo  Bcstg.  Co. — Gave 
notice  of  a   conference   in  re  am  application 
(Docket  11002)  to  be  held  Aug.  23. 
By  Hearing  Examiner  James  D.  Cunningham 

KNGS  Hanford,  Calif.,  Hanford  Bcstg.  Co.  of 
Calif. — Granted  request  for  continuance  of  hear- 
ing in  re  am  facilities  (Docket  10934)  from  Sept. 

21  to  Nov.  2. 

August  17  Decisions 

BROADCAST  ACTIONS 
Actions  of  August  13 
Granted  License 
WPAC  Patchogue,  N.  Y.,  Patchogue  Bcstg.  Co.— 

Granted  license  covering  increase  in  power  and 
change  in  type  of  transmitter;  1580  kc,  1  kw,  D 
(BL-5388). 

KGO-FM  San  Francisco,  Calif.,  American 
Bcstg. -Paramount  Theatres  Inc. — Granted  license 
for  fm  broadcast  station  (BLH-988). 

WHO-FM  Des  Moines,  Iowa,  Central  Bcstg.  Co. 

— Granted  license  for  changes  in  fm  station 
(BLH-989). 


WMAQ-FM  Chicago,  111.,  National  Bcstg  Co.— 

Granted  license  covering  changes  in  fm  station 
(BLH-987). 

WOC-FM    Davenport,    Iowa,    Tri-City  Bcstg. 

Co. — Granted  license  covering  changes  in  fm 
station  (BLH-986). 

Mod.  of  CP 

KTEN  Ada,  Okla.,  Eastern  Oklahoma  Tele- 
vision Co. — Granted  Mod.  of  CP  for  extension 
of  completion  date  to  2-16-55. 

Actions  of  August  12 

KANV  Shreveport,  La.,  Northwest  Louisiana 
Bcstg.  Co. — Granted  license  for  am  broadcast 
station;  1050  kc,  250  w,  D  (BL-5384). 

WD  AN  Danville,  HI.,  Northwestern  Pub.  Co. — 
Granted  license  covering  erection  of  a  new  an- 
tenna, mounting  of  tv  antenna  on  top  (increase 
height)  and  installation  of  a  new  transmitter 
(BL-5389). 

WMNE   Menomonie,   Wis.,   Menomonie  Bcstg. 

Co. — Granted  license  covering  increase  in  power; 
1360  kc,  1  kw,  D  (BL-5232). 

WALM  Albion,  Mich.,  Calhoun  Bcstg.  Co.— 
Granted  license  covering  change  in  frequency, 
increase  in  power  and  change  in  type  of  trans- 
mitter; 1260  kc,  50  w,  D  (BL-5387). 

WWKY  Winchester,  Ky.,  Winchester  Bcstg. 
Co. — Granted  authority  to  operate  transmitter 
by  remote  control. 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WNET  (TV)  Providence,  R.  I.,  to  2-11-55;  KODL 
The  Dalles,  Ore.,  to  12-31-54,  condition;  WNXT 
Portsmouth,  Ohio,  to  11-15-54,  condition. 

Actions  of  August  11 

WOAI-TV  San  Antonio,  Tex.,  Southland  Di- 
dustries  Inc. — Granted  license  covering  changes 
in  facilities  of  tv  broadcast  station  (BLCT-145). 

KCRW  (FM)  Santa  Monica,  Calif.,  Santa  Monica 
Unified  School  District — Granted  license  cover- 
ing changes  in  noncommercial  educational  fm 
broadcast  station  (BLED-154). 

WMBD-FM  Peoria,  HI.,  WMBD  Inc.— Granted 
license  covering  changes  in  licensed  fm  station 
(BLH-981). 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

KECK  Odessa,  Tex.;  KAKE  Witicha,  Kans.; 
KGLM  Chehalis,  Wash.;  KREW  Sunnyside,  Wash.; 
WTTB  Vero  Beach,  Fla. 

WWKY  Winchester,  Ky.,  Winchester  Bcstg. 
Co. — Granted  Mod.  of  CP  for  approval  of  an- 
tenna and  transmitter  location  and  specify  studio 
location  (BMP-6597). 

KENN  Kenedy,  Tex.,  Kenedy  Bcstg.  Co. — 
Granted  Mod.  of  CP  for  approval  of  antenna, 
transmitter  location  and  change  type  transmitter; 
condition  (BMP-6591). 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

KFML  Golden,  Colo.,  to  9-5-54;  WQCY  (TV)  Al- 
lentown,  Pa.,  to  3-10-55;  WJAR-TV  Providence, 
R.  I.,  to  3-9-55;  WITA  San  Juan,  P.  R.,  to  8-20-54. 

Actions  of  August  10 
WDEL-TV   Wilmington,   Del.,   WDEL   Inc.  — 

Granted  license  covering  changes  in  facilities  of 
tv  broadcast  station  (BLCT-133). 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WTOB-TV  Winston-Salem,  N.  C,  to  3-3-55; 
WHAM-TV  Rochester,  N.  Y.,  to  3-1-55;  WLBC-TV 
Muncie,  Ind.,  to  3-1-55;  KONA  (TV)  Honolulu, 
Hawaii,  to  3-1-55;  KDAL-TV  Duluth,  Minn.,  to 

2-  11-55;  WHBF-TV  Rock  Island,  111.,  to  3-2-55; 
KSBW-TV  Salinas,  Calif.,  to  2-26-55;  WTOC-TV, 
Savannah,  Ga.,  to  2-26-55;  WCPO-TV  Cincinnati, 
Ohio,  to  3-1-55;  WICC-TV  Bridgeport,  Conn.,  to 

3-  2-55;  WKAB-TV  Mobile,  Ala.,  to  3-1-55;  WITV 
(TV)  Ft.  Lauderdale,  Fla.,  to  3-1-55;  WKJF-TV 
Pittsburgh,  Pa.,  to  3-1-55;  KGMB-TV  Honolulu, 
Hawaii,  to  3-1-55;  KID-TV  Idaho  Falls,  Idaho,  to 
2-25-55;  KFIF  (TV)  Fairbanks,  Alaska,  to  3-1-55- 
WNEX-TV  Macon,  Ga.,  to  3-3-55;  WBCK-TV  Bat- 
tle Creek,  Mich.,  to  3-1-55;  WNHC-TV  New 
Haven,  Conn.,  to  2-28-55;  WEAU-TV  Eau  Claire, 
Wis.,  to  2-25-55. 


r  an-  » 

Co.  | 


ALLEN  KANDER 

cM.e(joilator 

FDR    THE    PURCHASE    AND  SALE 
DF    RADID    AND  TELEVISION 
STATIDNS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA,  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia   Savings  Bank  Bldg.    •    Atlanta   3,  Ga., 

LAmar  2036 


Actions  of  Aug.  9 
WRAY  Princeton,  Ind.,  Princeton  Bcstg.  Co. — 

Granted  license  covering  mounting  of  tv  an- 
tenna on  top  of  am  tower  (BL-5371). 

WDXL  Lexington,  Tenn.,  Lexington  Bcstg. 
— Granted  license  for  am  broadcast  station;  1490  , 
kc,  250  w,  U  (BL-5376). 

WWIT  Canton,  N.  C,  Western  North  Carolina 
Bcstrs.  Inc. — Granted  license  for  am  broadcast 
station;  970  kc,  1  kw  D  (BL-5380). 

KMPC  Los  Angeles  Calif.,  KMPC,  The  Station 
of  the  Stars — Granted  request  for  extension  of 
authority  to  modulate  KMPC's  transmitter  with  4 
audio  tones  between  25  and  35  cycles  with  approx. 
25%  modulation  in  order  to  test  a  Civil  Defense 
alerting  unit  for  the  city  of  Los  Angeles — to  T 
9-15-54. 

August  17  Applications 

ACCEPTED  FOR  FILING 
Application  for  Remote  Control  Returned  jit 
KDYL    Salt  Lake    City,  Utah — Intermountain 
Bcstg.  and  Television  Corp., 

Modification  of  CP 
WHFM  (FM)  Rochester,  N.  Y.,  Stromberg  Carl- 
son Co. — Mod.  of  construction  permit  (BPH-1905)  % 
as  mod.,  which  authorized  changes  in  antenna 
height  &   system  for  extension  of  completion 
date  (BMPH-4941). 

WNET  (TV)  Providence,  R.  I.,  Channel  16  of  - 
Rhode  Island  Die— Mod.  of  CP  (BPCT-1597)  as 
mod.,  which  authorized  new  tv  station  for  exten-  ll 
sion  of  completion  date  to  Jan.,  1955  (BMPCT-  I. 
2393).  i 
Renewal  of  License 
WRVB  (FM)  Richmond,  Va.,  Larus  &  Brother  * 
Co.  (BRH-555). 

August  18  Decisions 

TV  AND  AM  BROADCAST  ACTIONS 
Renewal  of  License 
KANU  (FM)  Lawrence,  Kan.;  KCSM  (FM)  San 
Mateo,  Calif.;  KRVM  (FM)  Eugene,  Ore.;  KWGS 
(FM)  Tulsa,  Okla.;  WABE  (FM)  Atlanta,  Ga.; 
WBOE  (FM)  Cleveland,  Ohio;  WHHI  (FM)  High- 
land, Wis.;  WHLA  (FM)  Madison,  Wis.;  WKAR- 
FM  East  Lansing,  Mich.;  WKCS  (FM)  Knoxville, 
Tenn.;  WMUA  (FM)  Amherst,  Mass.;  WOI-FM 
Ames,  Iowa;  WPRK  (FM)  Winter  Park,  Fla.; 
WSDX  (FM)  Louisville,  Ky.;  WSHS  (FM)  Floral 
Park,  N.  Y.;  WSKS  (FM)  Wabash,  Ind.;  WUNC 
(FM)  Chapel  Hill,  N.  C. 

The  following  am  stations  were  granted  re- 
newal of  licenses  for  the  regular  period: 

WKAI  Macomb,  111.;  WTVH  Peoria,  111.;  WATS 
Sayre,  Pa.;  WISR  Butler,  Pa. 

ACTIONS  ON  MOTIONS 
Part  15 

On  petitions  by  the  National  Community  for 
Television  Association  Inc.  and  Jerrold  Elec- 
tronics Corp.,  the  Commission  on  Aug.  13,  ex- 
tended to  Oct.  15  the  time  for  filing  comments  in 
proceeding  re  amendment  of  Part  15  (Docket 
9288). 

By  Commissioner  E.  M.  Webster 
KLIF    Dallas,    Tex.,    Trinity    Bcstg.  Corp.— 
Granted  petition  for  leave  to  amend  its  applica- 
tion for  am  facilities  (Docket  11026;  BP-9054)  to 
submit  a  revised  DA  pattern. 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  and  including  Aug.  26, 
within  which  replies  may  be  filed  to  petition  of 
The  Walmac  Co.,  San  Antonio,  Tex.,  to  enlarge 
the  issues  in  re  proceeding  for  ch.  12  (Dockets 
11000-01). 

Schenectady,  N.  Y.,  Van  Curler  Bcstg.  Corp. — 

Granted  petition  for  an  extension  of  time  from 
Aug.  16  to  Aug.  19  within  which  to  file  an  answer 
to  protest  by  Hudson  Valley  Bcstg.  Co.  in  re  ap- 
plication to  change  studio  site  (BMPCT-2201) 
(Action  taken  8/16). 

By  Hearing  Examiner  Harold  L.  Schilz 

KSEY  Seymour,  Tex.,  William  C.  Moss— Post- 
poned prehearing  conference  scheduled  for  Aug. 
17  in  re  facilities  (Docket  10218;  BML-1473),  and 
in  lieu  thereof  a  similar  conference  will  be  held 
Aug.  31  on  the  date  now  designated  for  a  hearing. 
By  Hearing  Examiner  Isadore  A.  Honig 

Issued  an  Order  to  Control  the  Course  of  the 
Hearing  in  re  applications  of  KFJI  Bcstrs.  Inc. 
and  Klamath  Falls  Television  Inc.,  for  ch.  2  in 
Klamath  Falls,  Ore.  (Dockets  10980-81).  The  tak- 
ing of  testimony  will  commence  on  Sept.  13. 
By  Hearing  Examiner  Thomas  H.  Donahue 

Extended  from  Aug.  30  to  Sept.  15  the  time  for 
filing  replies  to  proposed  findings  in  proceedings 
re  applications  of  Queen  City  Bcstg.  Co.,  et  el 
applicants  for  ch.  7  in  Seattle,  Wash  (Dockets 
9030  et  al). 

By  Hearing  Examiner  Charles  J.  Frederick 

By  agreement  with  the  applicants,  rescheduled 
the  hearing  heretofore  scheduled  for  Aug.  23  to 
commence  Sept.  14,  in  re  applications  of  West- 
inghouse  Bcstg.  Co.,  applicants  for  ch.  11  in  Pitts- 
burgh, Pa.  (Dockets  8694  et  al),  and  ordered  that 
the  exhibits,  constituting  the  affirmative  (direct) 
cases  of  applicants,  shall  be  exchanged  on  or  be- 
fore Sept.  10. 

August  18  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 
WNRI  Woonsocket,  R.  I.,  Antoinette  D.  Mail- 
loux,  Administratrix  of  the  Estate  of  Raymond  A. 
Mailloux,  deceased,  Jack  C.  Salera  and  Roger  A. 
Nault,  d/b  as  Friendly  Bcstg.  Co.— Mod.  of  con- 
(Contimied  on  page  89) 


S 


Page  84    •    August  23,  1954 


Broadcasting 


Telecasting 


PROFESSIONAL  CARDS 


NSKY  &  BAILEY  INC. 

»  Offices 

1735  De  Sales  St.,  N.  W. 
and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
gton,  D.  C.        ADams  4-2414 
Member  AFCCE  * 


ercial  Radio  Equip.  Co. 
'eft  L.  Dillard,  Gen.  Mgr. 
IATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
.OX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  * 


ANK  H.  MclNTOSH 

SULTING  RADIO  ENGINEER 

1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  * 


EAR  &  KENNEDY 

8th  St.,  N.  W.  Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 


LYNNE  C.  SMEBY 

.  stered  Professional  Engineer" 

St.,  N.  W.  EX  3-8073 

WASHINGTON  5,  D.  C. 


'BERT  L.  HAMMETT 

SULTING  RADIO  ENGINEER 
ANKERS  INVESTMENT  BLDG. 
FRANCISCO  2,  CALIFORNIA 
SUTTER  1-7545 


ese  Engineers  . 

ARE  AMONG  THE 
FOREMOST 
IN  THE  FIELD 


JAMES  C.  McNARY 
Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE* 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  Bldg. 

Washington  5,  D.  C.         REpublic  7-3984 

Member  AFCCE  • 


A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE* 


GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Raaio-Television- 
Electronics-Communi  cations 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-ttSO — Executive  S-5SS1 
(Nights-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 


JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.  Hiland  7010 

KANSAS  CITY,  MISSOURI 


QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM ) 
on  the  air  and  keeping  it  there 


—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE  • 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE* 


WELDON  &  CARR 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Dallas,  Texas 

1001  Conn.  Ave.      4212  S.  Buckner  Blvd. 
Member  AFCCE  * 


GUY  C.  HUTCHESON 

P.  O.  Box  32  AR.  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 


IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  •  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 


GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  * 


Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-821S 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  * 


ROBERT  M.  SILLIMAN 

John  A.  MofFet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE* 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  * 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 


SERVICE  DIRECTORY 


torn-Built  Equipment 
5.  RECORDING  CO. 

Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 


ROADCASTING 


Telecasting 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 


TO  ADVERTISE  IN  THE 
SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 


August  23,  1954 


Page  85 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:    Undisplayed — Monday   preceding  publication   date.  Display- — Tuesday 
preceding  publication  date. 

Situations  Wanted  20<J  per  word — $2.00  minimum  •  Help  Wanted  25$  per  word — 
$2.00  minimum. 

All  other  classifications  30tf  per  word — $£.00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Manager  wanted  for  daytime  station  in  one  of 
ten  largest  metropolitan  markets.  Must  have 
previous  sales  manager  experience.  Fine  chance 
for  advancement.    Box  896D,  B'T. 


Sales  manager — 5  figure  financial  opportunity  and 
excellent  future  for  real  producer.  Salary,  lib- 
eral commission  and  travel  expenses.  Box  88E, 
B'T. 


General  Managers — Top  opportunities  for  ad- 
vancement and  permanent  jobs  await  two  live- 
wire  radio  men  as  managers  for  north  Alabama 
and  new  Georgia  station.  Both  excellent  small 
markets.  Men  must  have  minimum  two  success- 
ful years  proven  radio  sales  experience,  be  set- 
tled married  men,  have  car  and  be  ready  to  be 
an  active  community  leader.  $75  to  $100  weekly 
salary  and  percentage  of  net  profits.  Write  com- 
plete details,  background,  listing  each  job,  dates 
and  pay.  Write  outline  of  how  you  would  staff, 
program  and  run  rural  market.  Mutual  station. 
These  are  no  desk  jobs.  Only  apply  if  you  are  a 
go-getter,  idea  man  and  can  sell.    Box  393E,  B«T. 


Salesmen 


Salesman.  Central  N.  Y.  1.000  watt  independent. 
Salary  plus  commission.  Must  have  experience, 
willing  to  work  and  produce  sales.  Excellent 
opportunity  for  right  man.    Box  251E,  B'T. 


Salesman  near  New  York  City.  Send  complete 
resume.  Salary  and  commission.  Car  necessary. 
Box  370E,  B'T. 


Florida  station  offers  real  opportunity  for  an 
aggressive  salesman  to  make  big  money.  Send 
complete  particulars  first  letter.    Box  427E,  B-T. 


Four-station  organization  operating  in  southeast 
desires  to  add  three  salesmen  to  radio  staffs. 
Opportunities  excellent  for  qualified  applicants. 
Character  references  must  be  tops.  Ability  must 
be  exceptional.  Age  requirements  between  25 
and  35.  All  replies  confidential.  Attach  recent 
photo,  full  references  and  background  with  initial 
application.    Box  440E,  B-T. 


Starting  new  daytime  station  in  west  Texas.  Will 
need  good,  hard-working  salesman  (no  ball  of 
fire  wanted),  also  engineer-announcer  and 
straight  announcer,  or  announcer-salesman.  Job 
permanent,  with  reasonable  pay,  in  small  town. 
Prefer  Texan  or  one  used  to  small  towns  in 
southwest.  Contact  Clint  Formby,  KPAN,  Here- 
ford, Texas. 


Alert,  hard-working  salesman  to  sell  specialized 
radio  on  most  saleable  independent  station  in 
leading  southern  market.  Man  who  can  use  good 
programming  and  ratings  to  turn  excellent  po- 
tential into  sales  results  can  earn  exceptional 
living.  Guaranteed  salary  and  commission.  Un- 
limited chance  for  advancement  in  important 
chain  of  stations.  Rush  full  details  in  confidence 
to  Manager,  WRAP.  300  Portlock  Building,  Nor- 
folk, Virginia. 


50  experienced  tv  film  salesmen  needed  immedi- 
ately. Drawing  account  $100  week.  Commission 
10%  per  sale.  Contact  Television  Broadcasting 
Service,  91  Central  Park  West,  New  York  23, 
N.  Y.    Ask  for  Mr.  William  R.  Riddle. 


Announcers 


1st,  combo  engineers,  announcers  and  salesmen 
that  can  sell.    Ohio.    Box  785D,  B.T. 


Experienced  announcers.  First  phone  preferred, 
not  required.  Good  salary.  Mississippi.  Perma- 
nent.   Box  245E,  B-T. 


Top  announcer  for  top  station  in  large  midwest- 
-  ern  market.  Authoritative  news,  competent, 
friendly  DJ  work.  Good  commercial  style.  Ex- 
cellent opportunity.  Send  background  and  tape. 
Box  278E,  B'T. 


Capable  announcer  wanted  by  station  near 
Charleston,  West  Virginia.  Must  run  board  and 
do  a  professional  job  on  the  air.  Permanent.  Send 
recording,  resume  and  references.  Box  307E,  B-T. 


Announcer-salesman  near  New  York  City.  Sal- 
ary and  commission.    Car  necessary.    Box  369E, 


Help  Wanted— (Cont'd) 


Announcer-engineer.  Must  be  competent,  both 
fields.  Position  now  open.  Salary  commensurate 
with  ability.  All  replies  answered.  Box  372E, 
B-T. 


Southern  5000  watt  CBS  station  needs  aggressive 
personality  disc  jockey.  Top  salary  guarantee  to 
start.  Unlimited  opportunity  for  financial  ad- 
vancement. Furnish  complete  details  and  tapes 
immediately.  This  is  an  outstanding  opportunity 
for  competent  man  with  old  established  station. 
Box  374E.  B»T. 


Combination  announcer-engineer  for  east  coast 
Florida  city.  1st  class  ticket  a  must.  State  mini- 
mum salary  requirements  and  references,  first 
letter.    Box  386E,  B-T. 


Announcer  with  experience,  strong  on  news  and 
dee-jay  shows.  Draft  exempt.  Northeastern 
Penna.  Send  complete  resume,  photo  and  tape. 
Box  390E,  B-T. 


Announcer  wanted:  Personable  young  man  with 
minimum  of  three  years  commercial  radio  ex- 
perience in  staff  announcing,  for  upstate  New 
York  basic  radio  and  tv  network  outlet.  Excel- 
lent opportunity  for  versatile  announcer  possess- 
ing good  television  potential.  Send  complete  de- 
tails and  photos.  Tapes  will  be  requested  at  a 
later  date.    Box  406E,  B-T. 


Experienced  morning  man  who  can  also  write 
commercial  continuity  can  find  a  permanent  po- 
sition with  a  progressive  250  watt  station  in  cen- 
tral New  York.  Must  be  proven  air  personality 
and  must  be  able  to  write  words  that  sell.  Box 
422E,  B'T. 


Good  experienced  announcer  for  general  staff 
work.  KCMC-Radio,  Texarkana,  Texas.  Attn: 
General  Manager. 


Exceptionally  good  pay  for  staff  announcer, 
strong  on  news  and  DJ.  Must  have  personality 
and  experience.  Not  an  opening  for  beginners 
or  recent  graduates.  Send  tape,  picture  and 
history  of  employment  to  KFAL,  Fulton,  Missouri. 


Opportunity  for  good  morning  announcer.  Send 
resume.   ABC  network.   KFRO.  Longview,  Texas. 


Need  immediately,  staff  announcer  who  can  gath- 
er, write,  air  local  news  and  work  board.  Send 
details,  picture  and  tape  to  KRGI,  Grand  Island, 
Nebr. 


New  Denver  area  music  and  news  daytime  on  air 
about  October  15th  requires  full  staff  including 
salesmen  and  announcers.  Pay  is  good  so  expe- 
rience must  be  likewise.  Send  details  to  KUDL, 
Kansas  City,  Mo. 


Combination  announcer-engineer  and  announcer- 
salesman.  Good  opportunity  in  top  southern 
Ohio  market.  Need  both  types  immediately  in 
all  three  of  our  stations.  Save  time  by  phoning, 
Manager  of  WBEX,  Chillicothe,  Ohio.  Phone 
3-2244. 


Announcer,  experienced  at  control  board  for 
general  staff  work.  No  specialists.  Call  Manager, 
WCOJ.  Coatesville,  Pa.    Phone  2100. 


Permanent  staff  position  southern  Florida  resort 
city.    Full  details  to  WGMA,  Hollywood,  Florida. 


Announcer — good  opportunity  for  man  with  year 
or  more  experience  and  some  knowledge  of  rec- 
ords. Nothing  cute  or  zany  but  man  who  can 
handle  board  work  and  develop  his  own  evening 
show.  Write  Manager,  WTAX,  Springfield,  Illi- 
nois. 


Experienced  announcer  for  kw  daytimer  under 
construction.  Eastern  Illinois  college  town.  Send 
tape,  photo,  complete  information  to  Jake  Goble, 
1403  Tenth  Street,  Charleston,  111. 


Technical 


Wonderful  opportunity  for  first  class  combo  man. 
WCSI,  Columbus,  Indiana.  Max  Cockley,  Chief 
Engineer. 


Help  Wanted— (Cont'd) 


Two  first  class  engineer-announcers  for  the  new 
kw  daytimer  in  Eastern  Illinois  to  be  on  the  air 
in  October.  Wonderful  opportunity,  college 
town.  Send  tape  and  complete  information  to 
Jake  Goble,  1403  Tenth  Street,  Charleston,  Illinois. 


Production-Programming,  Others 


Negro  programmed  station — southern  city — wants 
white  program  director,  experienced  all  phases 
negro  programming,  small  station  operation. 
Give  complete  details — references  and  recent 
snapshot  or  application  will  not  be  considered. 
Box  365E,  B'T. 


Local  station  needs  news  editor  with  initiative 
and  experience.  Air  mail  full  particulars.  Box 
377E,  B'T. 


Television 


Help  Wanted 


Managerial 


Commercial  manager  needed  for  television  oper- 
ation. Excellent  opportunity  for  hustling  com- 
munity minded  man.  Must  have  am  or  tv  expe- 
rience plus  outstanding  references.  Salary  and 
commission.    Box  395E,  B'T. 


Salesmen 


Advertising  salesman  for  local  selling  on  estab- 
lished vhf  medium  sized  market  New  England 
tv  station.  Previous  tv  selling  experience  re- 
quired. Salary  and  commissions.  Address  Box 
382E,  B'T. 


Announcer 



Top  power  vhf  in  SE  has  excellent  opportunity 
for  a  man  who  can  do  an  hour  morning  show. 
If  you  have  Godfrey's  talents  and  have  not  yet 
had  the  opportunity  to  display  them  on  tv,  this 
is  what  you  are  looking  for.  Submit  full  personal 
details,  photo  and  your  idea  of  low  cost  format 
for  8:00-9:00  a.m.  large  metropolitan  area.  Box 
442E,  B'T. 


Technical 


Tv-am  engineer  required  by  station  in  large  mid- 
western  city.  Good  salary  to  start,  with  periodic 
increases.  Very  finest  equipment  and  excellent 
employee  relationship.  State  education,  experi- 
ence, draft  classification  and  provide  a  snapshot. 
Reply  Box  237E,  B'T. 


Technical  personnel  for  tv  and  am  operation  in 
a  midwestern  metropolitan  market.  First  phone 
desirable,  but  not  required.  Please  supply  expe- 
rience, education  and  a  snapshot.   Box  260E,  B'T. 


First  class  engineer  for  new  12  kw  uhf  transmit- 
ter. Send  qualifications  first  letter.  Chief  Engi- 
neer, WSEE,  Erie,  Pa. 


Production-Programming,  Others 


Experienced  director-producer  by  network  affili- 
ate also  member  of  regional  net  in  one  of  high- 
est tv  set  saturated  markets.  A  real  opportunity. 
Send  complete  resume.    Box  379E,  B'T. 


Commercial  artist  position  available  with  well 
established  radio-television  station.  Must  have  a 
good  lettering  background  and  be  a  versatile 
artist  in  all  commercial  lines.  Please  state  school- 
ing, experience,  age,  marital  status,  salary  ex- 
pected. Sample  of  art  work,  requested  with 
application,  will  be  returned.    Box  388E.  B'T. 


Vhf-tv  station  in  major  market  has  opening  for 
film  editor.  Tv  experience  and  speed  necessary 
requirements.  Send  following  information  in- 
cluding past  employment,  references,  etc..  in  first 
letter.  All  replies  held  confidential.  Apply  to 
Steve  Briggs,  WISH-TV,  1440  N.  Meridian  Street, 
Indianapolis,  Ind. 


Situations  Wanted 


Managerial 


Competent  manager.  Ten  years  experience,  pres- 
ently manager  of  a  500  watt  station  desires  to 
relocate  in  Texas  city.  Available  October  first. 
Please  mail  all  replies  to  following  address. 
Box  419E,  B'T. 


Broadcast  station  management  consultants  will 
help  you  solve  your  problems  on  a  percentage 
of  increase  basis.  Costs  you  nothing  if  our  help 
does  not  produce  results.  For  details  contact 
Broadcasting  Services  Associates,  P.  O.  Box  78, 
Fort  Lauderdale,  Florida. 


Salesmen 


Salesman— radio-tv.  Want  permanent  position. 
Excellent  references.  Prefer  east.  Box  348E. 
B'T. 


Salesman,  announcer  four  years  experience,  seeks 
opportunity  with  stable  operation,  excellent  ref- 
erences.   Box  398E.  B'T. 


Situations  Wanted — (Cont'd) 


oung  former  professor  desires  radio  or  tele- 
sion    sales    opportunity.    Solid    result  getting 
ales.  Excellent  radio  and  television  background, 
an  relocate  in  any  area.  Box  421E.  B'T. 


Announcers 


.'op-flight  sports  announcer  desires  college  foot- 
jall  play-by-play.  13  years  experience.  Cur- 
ently  broadcasting  major  league  baseball.  Air 
•hecks  available.  Outstanding  references.  Box 
149E,  B«T. 


ersatile  announcer.  Experienced  newsman,  DJ. 
'rained  voice.  First  phone.  Negro.  Box  168E. 
!-T. 


Announcer.  Experienced  both  network  and  in- 
dependent, some  tv.  college  grad.  married.  Pres- 
ently employed.    Box  179E.  B'T. 


Football  announcer  .  .  .  seven  years  experience 
.  .  fine  voice,  best  of  references.  Box  310E, 
T. 


Some  experience,  staff  announcer,  good  voice, 
raining  in  two  announcers  schools.  Desire  posi- 
tion immediately,  preferably  west  of  the  Missis- 
sippi. All  replies  considered  and  answered.  Box 
367E.  B'T. 


Combination  man.  Fully  experienced.  Well 
educated.    Available  soon.    Box  376E,  B-T. 

Dynamic  sportscaster.  Nine  years  experience 
•football,  basketball,  baseball  in  large,  competitive 
market.  Keen  sports  insight,  industrious,  cre- 
ative.   Box  378E.  B'T. 

Experienced  announcer — PD  past  8  months  .  .  . 
DJ  (popular  and  western),  news,  special  events, 
iports  color,  heavy  commercial  .  .  .  good  delivery 
.  .  good  ad-lib  ...  37,  married,  presently  em- 
ployed .  .  .  tape  .  .  .  will  travel  .  .  .  midwest  or 
south  preferred.  Box  391E,  B'T. 

Experienced  announcer  1st  phone.  Married.  Ex- 
cellent references.  Midwest  preferred.  Box  392E, 
B'T. 


Annnouncer,  DJ,  four  years  experience,  avail- 
able immediately,  dependable,  hard  working,  fine 
references.   Box  397E,  B'T. 


:Voung  versatile  announcer  desires  staff  position 
ivhich  includes  play-by-play  football.  Mature 
ivoice;  excellent  references;  New  York  or  New 
England  preferred.  Minimum  $70.  Box  402E,  B'T. 

Announcer-newcaster.  Eight  years  radio-news 
experience.  College  graduate.  Mature;  versatile. 
Box  403E.  B'T.  ' 


Announcer,  deep  voice,  southerner,  married,  six 
years  experience  country,  pop,  news.  Prefer 
Alabama  or  adjoining  states.  Proven  record  of 
air-selling.  $90.00  minimum.   Box  405E,  B'T. 


tinouncer-newsman.  Top-rated  commercials, 
^thoroughly  experienced  news.  Family  man. 
Seeking  settled  situation  early  September.  Box 
J408E,  B'T. 


Announcer,  staff,  experience,  commercials,  DJ, 
jnews,  travel,  single,  tape.  Box  410E,  B'T. 


Announcer,  light  experience,  good  DJ,  news, 
,sports,  board.   Disc,  tape.   Box  411E,  B'T. 


K Experienced  announcer,  CBO.  DJ,  newscasting 
and  special  events.  Willing  with  3rd  phone 
and  good  voice.   Box  412E,  B'T. 


Thoroughly  experienced  announcer-newscaster- 
producer.  Sober,  no  drifter,  good  habits.  Avail- 
able immediately.  Tape,  resume  upon  request. 
Box  413E,  B-T. 


Announcer,  9  years  experience.  Work  within  50 
miles  L.  A.  First  phone,  if  needed.  Can  supply 
excellent  references,  tapes.  Box  414E,  B'T. 


Disc  jockey  with  six  years  experience.  Young, 
married,  draft  exempt.  Have  originated  and  con- 
ducted successful  phone  and  mail  request  shows. 
Prefer  late  evening  or  all-night  time  with 
'prestige  station  in  good  market  in  southeast. 
Tape  and  photo  on  request.  Write  Box  431E,  B-T. 


DJ  .  .  .  preferably  nighttime  or  all-night  .  .  . 
presently  employed  with  one  years  experience. 
Pleasant  voice.  3rd  phone,  selling  experience. 
Box  432E,  B-T. 


Situations  Wanted — (Cont'd) 


Experienced  young  woman,  college  grad,  per- 
sonable former  program  director,  dramatic  back- 
ground, desires  interesting  air  position  an- 
nouncer, copywriter.  Terrific  ad-lib,  smooth  com- 
mercials, travel,  tape,  references.  Box  434E,  B'T. 

25,  single,  veteran,  experience  college  and  AFRS 
radio.  Preference  for  DJ  and  sports.  Will  travel. 
Box  437E,  B-T. 


Mr.  Station  Manager:  The  best  in  the  field!  One 
of  N.  Y.'s  top  disc  jockeys — announcers — 14  years 
experience,  available  September  25th.  Want 
diversified  activities,  anywhere  U.S.A. — News, 
special  events,  sports,  consider  P.D.  job  plus  air 
work.  Box  438E,  B'T. 

Experienced  announcer.  Dee  jay,  personality — 
presently  employed,  desires  permanent  position 
with  more  potential  radio-television.  Available 
Sept.  15.   Box  439E.  B'T. 

Staff  resignation  due  ownership  change:  An- 
nouncer-engineer, 1st  class  ticket.  DJ,  sports  an- 
nouncer, news.  1  year  at  10,000  watts,  5  years 
overall.  Phone  2-0242,  Boise,  Idaho.  Bill  Banks. 
11  South  Owyhee. 

Staff  announcer — strong  news,  smooth  commer- 
cials, DJ,  experience  light,  future  bright.  Gerry 
Borak,  254  East  56th  Street,  Brooklyn,  N.  Y. 

Sportscaster — newscaster — dee  jay — staff.  Strong 
play-by-play.  Three  years  experience.  College 
graduate.  Veteran.  Prefer  staff  tie-up,  heavy 
sports  station.  Tape.  Resume.  James  H.  Carring- 
ton,  228  Byrd,  Scotch  Plains,  N.  J. 

Announcer — limited  experience.  Emphasize — 
news.  DJ.  Draft  exempt.  Charlie  Doll,  907  Clin- 
ton Street,  Hoboken,  New  Jersey. 

Announcer — light  experience.  School  graduate. 
Good  DJ.  Commercial  voice.  Strong  news. 
Donald  Ferris,  2255  Ridge  Ave.,  Evanston,  111. 
Phone  University  4-5034. 

Announcer-control  board  operator,  reliable,  ex- 
perienced, desires  staff  connection.  News,  DJ, 
strong  on  commercials — travel.  Available  im- 
mediately, resume,  tape.  Tom  Jeffreys,  31-38 
29th  Street,  Astoria  6,  N.  Y. 


Nine  years  radio,  experienced  all  station  activi- 
ties except  sales  and  engineering.  Play-by-play 
all  sports.  Presently  program-sports  director- 
co-owner  WSBB.  Twenty-nine,  married,  college 
degree,  prefer  Florida,  all  offers  considered.  Jim 
King,  WSBB,  New  Symrna  Beach,  Florida. 

Announcer,  recent  broadcasting  school  graduate, 
27,  single,  veteran.  Former  athlete  desires  New 
England  or  the  East  but  is  available  to  an 
offer  anywhere.  Asks  only  for  the  chance  to 
get  started  in  radio  now.  Write  Hank  Manigan, 
1621  W.  Division  Street,  Chicago  22,  Illinois. 

Announcer:  Experienced,  versatile,  conscientious, 
married,  22,  desire  medium-sized  market  in 
southeast.  Do  hillbilly,  news,  rhythm-blues  and 
pop.  Will  work  hard.  Present  market  too  small. 
Call  Lee  Mathis,  Fort  Valley,  Georgia. 

Selling  voice — clear,  mature.  Experience,  ability, 
university  background.  Single,  32.  Good  news, 
commercials,  records.  Midwest.  Charles  May, 
3619  Paseo,  Kansas  City,  Missouri.  Phone  Armour 
5446. 


Situations  Wanted— (Cont'd) 


Staff  resignation  due  ownership  change.  Two 
men,  4  years  experience:  Combo  first  phone,  2 
years  assistant  manager  and  chief  engineer 
10kw;  other  top  salesman-announcer,.  Families, 
cars;  prefer  Pacific  northwest.  Phone  3-0588. 
McDonald,  402  N.  Atlantic,  Boise,  Idaho. 


Here  I  am  again  —  announcer,  news,  music, 
sports.  Good  DJ.  Graduate  Midwestern  Broad- 
casting. Have  car,  will  travel.  Single.  Audi- 
tion disc  available.  George  Pochos,  215  E.  153rd 
Street,  Harvey,  111. 

Staff  announcer,  versatility  unlimited,  strong 
news,  DJ,  selling  commercials.  Mark  Shor,  751 
E.  178th  Street,  Bronx,  N.  Y. 

Announcers-writers,  thoroughly  trained  all 
phases  by  top  professionals.  Midwestern  Broad- 
casting School,  228  S.  Wabash  Ave.,  Chicago  4, 
111.   Wabash  2-0712. 


Technical 


Engineer  now  employed  as  chief  desires  engin- 
eering position  with  good  pay.  17  years  radio, 
sober,  reliable.   Box  317E,  B'T. 


15  years  experience,  broadcast  construction, 
maintenance,  communications.  Desire  job  with 
top-notch  radio  or  vhf-tv  station  in  southwest. 
Box  366E,  B-T. 


Straight  engineer,  5  years  experience,  first  phone, 
ham  license,  now  available.    Box  381E,  B'T. 


First  phone.  4  years  studio  control,  tapes,  re- 
motes. Desires  studio  control,  Jersey,  New  York. 
Connecticut,  Massachusetts.    Box  404E,  B'T. 

Engineer,  1st  phone,  experienced  installation  and 
construction,  9  years  with  inventor  of  fm,  5  years 
other  phases  electronics.   Box  426E,  B'T. 

Chief  engineer  or  supervisor  available  immedi- 
ately. 12  years  experience,  am-fm-tv,  from  250 
watts  to  50  kw,  construction  experience.  Box 
428E,  B-T. 

Engineer,  experienced  in  am-fm-tv  aircraft  radio, 
overseas,  short  wave  operation.  Will  consider 
domestic  or  foreign  field  engineer.  Box  429E. 
B'T. 

Staff  resignation  due  ownership  change.  An- 
nouncer-engineer, first  phone,  experience  lOkw. 
Bob  Asbury,  2606  N.  26th,  Boise,  Idaho.  Ph. 
2-1159. 

Am-engineer,  1st  phone,  four  years  experience 
all  phases,  except  sports.  Age  29,  vet.  Desires  pro- 
gram director's  job.  Heavy  on  am.  Morris  F. 
Genthner,  239  Grace  Ave.,  Newark,  New  York. 
Phone  1112J,  act  now! 

(Continued  on  next  page) 


AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER 

RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition. 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an- 
tenna and  tower. 

Make  offer  for  lot  or  part.    Terms  can  be  arranged. 

Bremer  Broadcasting  Corp. 

1020  Broad  Street 
Newark  2,  New  Jersey 


Situations  Wanted— (Cont'd) 


Situations  Wanted— (Cont'd) 


For  Sale— (Cont'd) 


Available  immediately.  1st  class  engineer  with 
10  years  well  rounded  experience.  Excellent 
references.   P.  O.  Box  152,  Cincinnati,  Ohio. 

Production-Programming,  Others 

Unusual?  Yes — we  are  employer  of  a  well-quali- 
fied all-around,  play-by-play  sports  director  who 
has  major  league  and  triple  A  experience — good 
newsman  and  versatile  in  other  assignments.  We 
are  dropping  sports.  Therefore,  want  to  find  him 
another  position.  He  has  our  top-notch  recom- 
mendations— interested?  Please  write  Box  373E, 
B«T. 

Bead  this  only  if  you  want  a  versatile,  intelli- 
gent, imaginative  gal  with  a  record  ...  a  good 
record.  Radio-tv-film-agency-entertainment  busi- 
ness my  only  business.  Secretary  thru  talent, 
programming  (creative-production)  with  sales 
ability,  publicity-promotion  and  management 
know-how.  Willing  work  hard  for  recognition. 
Let's  discuss  your  requirements,  our  future. 
Considering  New  York,  southern  U.  S.  A.  areas. 
Box  380E,  B«T. 

Seeking  supervisory  position  in  radio  program 
department.  Currently  employed  program  direc- 
tor with  5  years  experience  in  programming,  pro- 
duction, continuity,  etc.  College  education.  Ex- 
cellent record  and  references.  Box  400E,  B»T. 

Daytime  programs  analyzed  by  woman  with 
background  paralleling  mid-continent  daytime 
audience.  Successful  advertising  experience. 
Written  or  tape  recorded  reports  or  New  York 
office  discussion.  Box  420E,  B«T. 

Experienced  reporter  in  radio,  newspapers,  wants 
employment  on  radio  news  staff.  References 
available.  Box  424E,  B»T. 

Program  director  with  six  years  experience. 
There  is  no  reason  why  your  250  or  1000  watter 
can't  operate  with  the  same  programming  and 
production  standards  as  any  50,000  watter  in  the 
country.  But  you  must  let  me  have  a  free  hand 
as  far  as  programming  is  concerned  and  you 
must  want  your  station  to  get  ahead  in  listener- 
ship  and  sales.  Give  program  department  a  bud- 
get to  operate  on.  I  am  young,  married,  draft 
exempt.  Prefer  east  coast.  Box  430E,  B«T. 

Experienced  newsman.  Top-flight  on  features, 
human  interest.  Sports  writer.  Continuity  and 
commercial  "know-how".  Veteran.  Wire  or 
write:  Barney  Engel,  Ocala  Hotel,  Ocala,  Florida. 

Staff  resignation  due  ownership  change.  Young 
woman,  college  graduate,  traffic  manager- 
executive  secretary,  lOkw  station  last  four 
years,  seeks  administrative  position.  Prefer  Paci- 
fic northwest.  Betty  Lowry,  2812  Agate  Street, 
Boise,  Idaho.    Telephone  2-2226. 


Television 


Situations  Wanted 


Managerial 


Radio-tv  manager.  Top  network  tv  background 
in  major  western  market.  Fifteen  years  network 
radio  management.  Strong  on  operation,  promo- 
tion and  sales.  Available  immediately.  Box 
423E,  B«T. 


Salesmen 


Salesman,  five  years  experience  radio-tv.  Excel- 
lent sales  record.  Top  references.  Box  399E, 
B«T. 


Announcers 


Three  years  television,  plus  three  years  radio. 
Featured  personality,  who  can  sell.  College  de- 
gree, 28,  veteran.  Desire  air  position  hot  tele- 
vision market  or  program  direct  television  or 
radio.   Box  384E,  B-T. 

On-camera  personality,  master  of  ceremonies, 
straight  or  light  comedy.  Good  pitch  man.  Seven 
years  radio/television,  B.S.  degree,  Journalism. 
Stage  experience.  Single,  29,  anywhere  for  full 
or  part-time  plus  talent,  or  talent  only.  Lots  of 
program  ideas  and  ability  to  carry  through. 
Will  appreciate  your  reply  to  Box  407E,  B-T. 

DJ,  director  wants  change.  Now  at  major  vhf 
operation.  Proven  record  of  sponsor  sales  in 
tv.  Experienced  all  phases  of  directing.  3  years 
radio  and  stage,  1  year  tv.  Family  man,  age 
23.  Interested  in  stable  organization.  Personal 
interview  on  request.  Box  417E,  B-T. 


Technical 


Chief  engineer.  Over  5  years  vhf  and  uhf  tv 
experience.  Station  installation,  operation  and 
maintenance  all  equipment.  If  you  desire  equip- 
ment operating  at  it's  very  best  write  Box  368E, 
B-T. 

SRT  graduate.  All  phases  tv  studio  operations. 
Photographic  background.  Desires  position  as 
cameraman,  anywhere.  College  graduate,  single, 
veteran,  age  25.    Box  385E,  B-T. 

Prod uction-Program m ing,  Others 

Presently  employed  in  tv  production  and  pro- 
gramming. Seek  ground  floor-new  station  oppor- 
tunity. Looking  for  a  progressive  station  needing 
program  manager,  director.  Family  man,  car. 
Box  383E,  B»T. 

Seeking  supervisory  position  in  tv  program  de- 
partment. Currently  employed  tv  program  di- 
rector with  5  years  experience  in  programming, 
production,  continuity,  etc.,  put  new  station  on 
air.  College  education.  Excellent  record  and 
references.  Box  401E,  B«T. 

Tv  director.  Experienced.  Nine  years  college. 
Newspaper,  administrative  background.  Box 
418E,  B-T. 

News  reporter,  experienced  in  radio  and  news- 
papers, desires  move  into  television.  Good 
references.  Box  425E,  B»T. 

Film  editor-photographer  nine  years,  newspaper, 
television,  movies,  stills,  slides,  darkroom.  Res- 
ume. Gibbons,  2451  Oakwood  Ave.,  Zanesville, 
Ohio. 

Veteran:  Single,  college  graduate,  accounting  ex- 
perience, theatre  background;  Graduate  N.Y.U. 
school  radio  and  television,  capable  handling  all 
phases  television  production,  radio  and  tape 
recording  equipment;  Will  locate  anywhere, 
available  September  1,  1954.  References  and 
biography  upon  request.  Carl  Glicken,  2241,  Sed- 
wick  Avenue,  New  York  68,  New  York.  Fordham 
5-2465. 


■I 


For  Sale 


Stations 


Partner  opportunity.  California  station.  Active, 
capable,  supervisor.  $10,500  to  $35,000  share.  Some 
financing  possible.   Box  433  E,  B«T. 

Florida  fulltime  independent  for  sale.  All  or  part 
available.  Purchase  price  equivalent  to  fixed 
assets — an  unusual  opportunity  for  party  having 
a  minimum  of  $40,000.00  cash  to  invest.  Broad- 
casting Services  Associates,  P.  O.  Box  78,  Fort 
Lauderdale,  Florida. 

Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose, 
Los  Angeles  29,  California. 

Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22.  Oregon. 


Equipment,  etc. 


First  phone,  resident  graduate  Capitol  Radio  En- 
gineering Institute,  two  years  radio,  desires  posi- 
tion with  television^Jatip^.  anywhere.   Box  :3g5jpWo: 
B#T. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.  Box  964D,  B»T. 

BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.  Box  965D,  B«T. 

For  Sale.  560  ft.  3y8"  Andrew  452  line.  4,  3y8" 
90°  bends,  3,  1%"  to  3YB"  reducers,  1,  3\'s"  end  seal 
8,  3Vs"  support  hangers.  Make  offer.  Box  389E, 
B-T. 

Have  250  uhf  transmitter,  hand  built  by  top  engi- 
neers, with  finest  materials,  at  moderate  price. 
Ideal  for  satellite  operations.  Box  409E,  B»T. 

One  RCA  MI-4875  Universal  pick-up  kit,  includ- 
ing tone  arm,  filter  and  instructions.  Less  head. 
Brand  new,  priced  $85.00.  One  used  Presto  TL-10 
tape  playback  mechanism,  IV2  IPS.  Good  condi- 
tion $50.00.   KFRD,  Rosenberg,  Texas. 

RCA  flying  spot  scanner  TK-3A.  Excellent  con- 
dition. Chief  Engineer,  KTVU,  Stockton,  Cali- 
fornia. 

7  Blaw  Knox  type  CN  229'  self-supporting,  in- 
sulated towers.  May  be  erected  non-insulated. 
Available  as  a  package,  match-marked  for  re- 
erection.  Contact  John  M.  Sherman,  WCCO-TV, 
50  South  9th  Street,  Minneapolis,  Minnesota. 

Studio  console — RCA  76-B2  with  power  supply. 
Excellent  condition.    $1,250.00.    FOB  Minneapo- 
lis.^?.Call  or  wire.    Kay  Bank  Recording,  111  No. 
11th  "Street,  Minneapolis,  Minn. 


Because  WFMT  is  moving  to  new  quarters  with 
new  equipment  .  .  .  3kw  fm  transmitter,  perfect 
condition,  85-ft.  self-supporting  IDECO  tower 
supporting  4-bay  Andrew  fm  antenna  on  40-ft. 
mast,  now  installed  atop  building.  Approximately 
250  feet,  ZVb  inch  coax  with  assorted  90  degree 
and  45  degree  joints  and  hardware,  now  in- 
stalled. Available  immediately.  All  for  $3,500 
cash  from  premises  of  WFMT,  4000  W.  Washing- 
ton Blvd.,  Chicago,  111. 

Wanted  to  Buy 


Stations 


Private  party  desires  to  purchase  controlling  or 
complete  interest  in  radio  station  in  Florida, 
Texas,  Gulf  states,  Carolinas  or  California.  We 
have  management.    Box  337E,  B«T. 

Florida  station  or  cp.  Cash  limit  $25,000.  State 
total  price,  best  terms.    Box  371E,  B>T. 

Station  with  good  equipment  in  small-medium 
market,  preferably  East  or  South.  Box  394E, 
B«T. 

Wanted — Station  in  Wisconsin,  eastern  Minnesota, 
Iowa,  by  experienced  broadcaster.  All  replies 
confidential.   Box  396E,  B-T. 

Want  250w — lOOOw  established  or  new  am  station. 
Box  435E,  B«T. 


Equipment  Etc. 


Wanted  .  .  .  self-supporting  tower  approximately 
345  feet  .  .  .  Blaw  Knox  type  H-40  or  equivalent, 
capable  supporting  six  bay  channel  4  tv  antenna 
and  any  tv  equipment  in  good  condition.  Box 
288E,  B«T. 

Wanted  200  feet  of  l%.inch  coaxial  line  Andrew, 
number  451  or  equal.  Contact  Michigan  Music 
Company,  Inc.,  2617  West  Grand  Boulevard,  De- 
troit.   Phone  Trinity  2-1695. 


Instruction 


FCC    operator   license   quickly.  Individualized 
instruction  correspondence  or  residence.    Free  I 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hoi-  | 
lywood,  California. 


Help  Wanted 


Managerial 


CAN  YOU 

take  charge  of  well-known  broad- 
casting school  in  Boston?  Inter- 
view, audition,  enroll  students? 
Talk  to  high  school  principals  and 
student  groups?  Direct  placement 
service,  handle  administrative 
duties,  teach?  Prefer  young,  single 
man  with  some  station  experience 
in  selling,  announcing  or  promotion 
or  with  broadcasting  school  ex- 
perience. Also  consider  outstanding 
broadcasting  school  graduate.  Long 
hours  but  excellent  opportunity  for 
advancement  after  you  prove  your 
worth.  Send  resume,  photo,  salary 
requirements,  why  you  want  job. 
You  must  be  able  to  come  to  Boston 
for  personal  interview  at  your  own 
expense.  Your  application  held  in 
confidence.  Box  387E,  B»T. 


^■^®4>4»4><&i>4^4>4>4>i>4»4»4>4>4>4>i>4>4»4H>4><§^4 

®  4 


SALES  MANAGER 


<§> 
<$> 
<§• 
<#> 
<§> 

<§> 
<§> 
<§> 
<§> 

<§> 
<§> 
<§> 
<§> 
<$> 


The  PROJECTOGRAPH  Company  4 
whose  machine  resembles  a  TV  set  j 
and  projects  a  variety  of  TV  slides  ^ 
on  its  screen  in  stores,  hotels,  airports  4 
etc.,  will  give  a  substantial  commis-  4 
sion  and  interest  in  company  proposi- 
tion to  a  man  experienced  in  radio  or 
TV  station  tieup  with  merchants  on 
franchise  and  merchandising  plans. 
Box  415E,  B»T 


Help  Wanted— (Cont'd) 


For  Sale— (Confd.) 


FOR  THE  RECORD 


Prod  action-Program  m  ing,  Others 


I  FOR  SALE 


TECHNICAL  WRITER 

Gates  Radio  Company  has  opening  for  man 
with  interest  and  experience  in  writing.  Ex- 
perience desired  in  writing  and  publishing 
instruction  manuals  and  technical  literature, 
f  Broadcast  engineering  experience  also  help- 
■j  ful.  Complete  employee  benefits.  Salary 
*  open.  Send  complete  details  with  photo  to 
%  Box  44 IE,  B*T. 

Television 

Help  Wanted 

Manager/a/ 


INVESTMENT 
OPPORTUNITY 

in  vhf  television  station 


If  you  have  a  streak  of  showmanship  and 
some  cash,  I  may  be  able  to  help  you 
make  some  money.  You  see,  I  own  a 
company  with  fine  new  VHF  facilities 
but  short  of  working  capital.  Just  any- 
one won't  do,  but  if  you're  the  right  guy, 
I'll  sell  you  10  percent  at  the  same  cost 
as  applied  to  me  (which  is  favorable),  if 
you'll  lend  working  capital  on  a  five-year 
note  at  6  percent.  The  whole  deal  will 
cost  you  $60,000  and  should  make  you  a 
neat  profit  in  five  years,  the  same  as  I 
expect  to.  In  replying  please  tell  me 
enough  so  I'll  know  who  you  are.  Con- 
fidential, of  course.  Write  Alger  Court, 
Westbourne,  Apt.  4-B,  Bronxville,  New 
York. 


For  Sale 


TV  EQUIPMENT 
FOR  SALE 

1 — RCA  TK-20  Film  Camera, 
including  the  following: 

1 — Pedestal,  including  cradle 

1 — Camera  control  chassis 

1 — External  edge  light  projector 

1 — 33-B  power  supply 

1 — TP-9B  multiplexer 

Call  or  Write  H.  J.  Lovell 
Chief  Engineer,  WKY-TV 
Oklahoma  City,  Oklahoma 


200  Ft.  Windcharger  guyed  tower, 
galvanized  steel,  complete  with  guys, 
4  side  lights,  base  insulator,  guy  in- 
stallers, and  conduit  for  tower  light 
wiring  .  .  .  presently  in  position. 
For  further  information  write 
Radio  Station  WMOU 
Berlin,  New  Hampshire 


=8- -3= 


=&:8= 


=8"8= 


IMMEDIATELY  AVAILABLE 

Result  of  merger  for  TV 
Collins   737-A    5KW    FM    transmitter.     GE  BM-I-A 
Station    Monitor.     GE   BY-4-A   Fm   antenna.  4  Bay. 
Johnson  AM/FM  Isocoupler.  Windcharger  340'  Type  300  4' 
tower   w/lights.    400'   coax   line    1%    inch   51.5  ohm 
All  or  Part  Write  or  Wire 

Joe  Gamble,  Tech.,  Dir., 
WRBL-  WRBL-FM-  WRBL-TV 

Columbus,  Georgia 
)-g=&4 — ;  8-8  3-3 


& 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 
Tower  Sales  &  Erecting  Co. 
6100  N.  E.  Columbia  Blvd., 
Portland  1  1 ,  Oregon 


Instruction 


GET  YOUR  FCC  LICENSE  NOW 

Accelerated,  tutored  courses.     Need  only 
high  school  training  or  equivalent.  1st 
class  Radio-Telephone  Commercial  License 
Day  or  Evening 
New  Classes  Starting  September  8th 
Rad-Tel  Consultants 

1  Beekman  Street 

New  York  3  8,  N.  Y.  WOrth  4-1180 


Miscellaneous 


MANAGEMENT  CONSULTANTS  / 

Is  Your  Station  Losing  Money?    We  * 
Will  Put  it  in  the  Black ;  If  it  Making,  i 
We  Will  Make  More! 
All  Station  Problems  Handled 


I  Box  436E,  B*T.  I 


Employment  Service 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive   Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  &■  Radio  Management  Consultants 
708  Bond  Bldg.,  Washington  S,  D.  C. 


(Continued  from  page  84) 

struction  permit  (BP -8106)  as  modified,  which 
authorized  new  standard  broadcast  station  for 
extension  of  completion  date  (BMP-6620) . 

WKNB-IV  New  Britain,  Conn.,  The  New  Brit- 
ain Bcstg.  Co.— Mod.  of  CP  (BPCT-870)  as  mod., 
which  authorized  hew  tv  station  for  extension  of 
completion  date  to  12-7-54  (BMPCT-2399). 

WCKG  (TV)  New  Orleans,  La.,  CKG  Television 
Co.— Mod.  of  CP  (BPCT-1474)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  4-17-55  (BMPCT-2395). 

KDRO-TV  Sedalia,  Mo.,  Milton  J.  Hinlein— Mod. 
of  CP  (BPCT-1550)  as  mod.,  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  11-8-54  (BMPCT-2396). 

WWTV  (TV)  Cadillac,  Mich.,  Sparton  Bcstg.  Co. 
—Mod.  of  CP  (BPCT-1634)  as  mod.,  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  3-8-55  (BMPCT-2386). 

KZTV  (TV)  Reno,  Nev.,  Nevada  Radio-Televi- 
sion Inc.— Mod.  of  CP  (BPCT-1174)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  12-16-54  (BMPCT-2401). 

KVDO-TV  Corpus  Christi,  Tex.,  Coastal  Bend 
Television  Co.— Mod.  of  CP  (BPCT-1066)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  3-9-55  (BMPCT-2398). 

WTOV-TV  Norfolk,  Va.,  Commonwealth  Bcstg. 
Corp.— Mod.  of  CP  (BPCT-460)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  3-8-55  (BMPCT-2400). 

WSUN-TV  St.  Petersburg,  Fla.,  City  of  St. 
Petersburg— Mod.  of  CP  (BPCT-665)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  3-15-55  (BMPCT-2405). 

WLWA  (TV)  Atlanta,  Ga.,  Crosley  Bcstg  of  At- 
lanta Inc.— Mod.  of  CP  (BPCT-927)  as  mod., 
which  authorized  changes  in  facilities  of  existing 
tv  station  for  extension  of  completion  date  to 
9-10-55  (BMPCT-2404). 

WWLA  (TV)  Lancaster,  Pa.,  Harold  C.  Burke— 
Mod.  of  CP  (BPCT-1670)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  3-15-55  (BMPCT-2403). 

KOMU-TV  Columbia,  Mo.,  The  Curators  of  the 
U.  of  Missouri— Mod.  of  CP  (BPCT-1177)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  12-18-54  (BMPCT-2408). 


This  is  a  story  about 
a  Texas  Cancellation 

G.  F.  Roberts  of  KGKL  San  Angelo, 
writes : 

"Please  cancel  our  ad.  Sold  equipment 
day  of  publication.  Absolutely  amazed 
at  response." 

We  don't  like  to  deal  with  cancellations 
at  B»T.  But  we  are  happy  that  we  helped 
Mr.  Roberts  sell  his  equipment  with  one 
classified  ad  insertion. 

If  you  have  any  equipment  gathering 
dust  in  your  station,  why  not  try  B*T 
and  see  what  results  we  can  get  for  you, 
too. 


Texas  Network  Station 
S1SO,0OO.OO 

Manufacturing,  oil  production  and  agriculture  combine  to  create  this 
outstanding  market  boasting  over  $25,000,000.00  annual  retail  sales.  Prof- 
itable operation  has  over  $75,000.00  net  current  assets  that  are  included  in 
sale.  Attractive  fixed  asset  position.  Financing  available  to  craalified 
buyers. 

Appraisals    •    Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbrook  2-5672 


Broadcasting 


Telecasting 


August  23,  1954    •    Page  89 


WE'VE  GOT  THE  PAPERS  TO  PROVE  IT! 


i  p 


Here's  conclusive  proof  of  the  super  coverage  by  WHIO-TV's 
new  TV  tower — 1104  feet  straight  up,  the  tallest  in  the  world! 
Daily,  newspapers  throughout  the  WHIO-TV  territory  carry 
our  program  listings  ...  including  16  papers  keeping  bonus 
audiences  posted  on  WHIO-TV  programming. 

We  have  other  "paper"  testimonials  to  this  super  coverage — 
mail!>  Thousands  of  letters  from  listeners  testify  to  terrific  bonus 
audiences  well  outside  our  new  service  area.  In  Lima,  Ohio,  for 


instance,  WHIO-TV  pulls  over  60%  of  the  night  time  audience 
against  the  COMBINED  stations  B  (UHF),  C  and  D  accord- 
ing to  Hooper.  From  lucrative  Lima,  more  than  eighty  miles 
away  and  many  other  similar  cities,  the  added  coverage  is  there. 
These  "paper"  testimonials  —  newspaper  listings,  mail,  and 
ratings — prove  WHIO-TV's  vast-area  pulling  power  .  .  .  prove 
that  buying  WHIO-TV  is  a  wise  choice! 

Ask  George  P.  Hollingbery  Representatives! 


whio-tv 


DUMONT 


Channel  7  DAYTON,  OHIO 

ONE  OF  AMERICA'S  GREAT  AREA  STATIONS 


Page  90    •     August  23,  1954 


Broadcasting    •  Telecasting 


Station 


Dallas 

TELEVISION 
MARKET 


with 

MAXIMUM 
POWER 

100,000  Watts  Video 
50,000  Watts  Audio 

DALLAS  and 
FORT  WORTH 

More  than  a  Million 
urban  population  in  the 
50-mile  area 

More  than  TWO  MILLION 
in  the   100-mile  area  .  .  . 

NOW 


FOR  THE  RECORD 


August  23,  1954 


TELESTATUS 

iv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B-T  estimate. 
Stations  not  preceded  by  triangle  (►)  are  grantees,  not  yet  operating. 


ALABAMA 

Birmingham — 

►  WABT  (13)  NBC.  ABC.  DuM;  Blair;  260,000 
WBRC-TV  (6)  CBS;  Katz;  245,090 
WJLN-TV  (48)  12/10/52-Unknown 

Decaturt — 

►  WMSL-TV  (23)  Walker;  14,107 
Dothant — 

WTVY  (9)  7/2/54-12/25/54 
Mobilet — 

►  WALA-TV    (10)   ABC,   CBS,   NBC;  Headley- 

Reed;  72,500 
WKAB-TV  (48)  See  footnote  (d) 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 
Montgomery — 

»■  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 
mer;  34.600 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
10/1/54 
Munfordt — 

WEDM  (*7)  6/2/54-Unknown 
Selmat — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  (Phoenix) — 

►  KVAR  (12)  NBC,  DuM;  Avery-Knodel:  95,300 
Phoenix — 

►  KOOL-TV  (10)  ABC;  Hollingbery;  96,300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  95,300 
KTVK  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Forioe;  29,443 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  29,443 
Yumaf — 

>■  KIVA  (11)  NBC,  DuM;  Grant;  19,234 
ARKANSAS 

El  Doradot — 

KRBB  (10)  2/24/54-Unknown 
Fort  Smithf — 

►  KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 

18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springst — 

KTVR  (9)  1/20/54-Unknown 
Little  Rock — 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  74,851 
KETV  (23)  10/30/53-TJnknown 

►  KATV  (7)  (See  Pine  Bluff) 
Pine  Blufft — 

KATV  (7)  ABC,  CBS;  Avery-Knodel;  66,445 
TcxQrlcom 

►  KCMC-TV  (6)  See  Texark^na,  Tex. 

CALIFORNIA 

Bakersfield — 

►-KBAK-TV  (29)  ABC,  DuM;  Forjoe;  68,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkeley  (San  Francisco) — 

►  KQED  (*9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  46,735 
Coronat — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 
Eurekat — 

>■  KIEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

14,800 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO  (47)  ABC,  CBS;  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
Los  Angeles — 

KBIC-TV  (22)  2/10/52-Unknown 
►-KABC-TV  (7)  ABC;  Petry;  1,861,132 

►  KCOP  (13)  Katz;  1,861,132 

►  KHJ-TV  (9)  DuM;  H-R;  1,861,132 
►KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,861,132 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,861,132 
•-KTLA  (5)  Raymer;  1,861,132 

>■  KTTV  (11)  Blair;  1,861,132 

►  KTHE  (*28) 
Modestof — 

KTRB-TV  (14)  2/17/54-TJnknown 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Montereyt — 

►  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 492,371 
Sacramento — 

KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.   Co.    (10),   Initial  Decision 
11/6/53 


New  Starters 

The  following  tv  stations  are  the  new- 
est to  start  regular  operations: 

WGR-TV  Buffalo.  N.  Y.  (ch.  2),  Aug. 
14. 

WCHS-TV  Charleston,  W.  Va.  (ch.  8), 
Aug.  15. 


Salinast — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV  (20)  3/11/53-Unknown  (granted  STA 
Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  982,070 

►  KPIX  (5)  CBS,  DuM;  Katz;  982,070 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  982,070 

►  KSAN-TV  (32)  McGillvra;  97,018 
San  Joset — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispot — 

►  KVEC-TV  (6)  DuM;  Grant;  72,098 
Santa  Barbara — 

►  KEYT  (3)  ABC,  CBS,  NBC,  DuM;  Hollingbery; 

453,692 
Stocktont — 

►  KTVU  (36)  NBC;  Hollingbery;  112,000 
KOVR  (13)  Blair;  2/11/54-9/6/54 

Tulare  (Fresno) — 

►  KVVG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,   DuM;  Hollingbery; 

47,146 

►  KRDO-TV  (13)  NBC;  McGillvra;  20,000 
Denver — 

►  KBTV  (9)  ABC;  Free  &  Peters:  227,882 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS:  Katz;  227,882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (*6)  7/1/53-1954 

Grand  Junctionf — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,000 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  48,587 
KDZA-TV  (3).    See  footnote  (d) 

CONNECTICUT 

Bridgeport— 

WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 
Hartfordt — 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  DuM;  H-R;  10/21/53-9/1/54 
New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  176,068 
New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  Londonf — 

WNLC-TV  (26)  12/31/52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordt — 

WSTF  (27)  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC;  Stuart;  147,200 


Broadcasting 


Telecasting 


I  393,971  | 


TELEVISION  HOMES 

in  KRLD-TV'S 

EFFECTIVE  COVERAGE 
AREA 

EXCLUSIVE  CBS 
TELEVISION  OUTLET  FOR 
DALLAS-FORT  WORTH 
AREAS 

— This  is  why — <- 

fKRLD-TV) 

is  your  best  buy 

Channel  Represented  by 

The  BRANHAM  Company 


August  23,  1954    •    Page  91 


•.Jr..-. 
f^e  Greatest 

Draw  In 
Wichita^ 

IKI 


1 1  •  •  • 


with  "Ctieyett|i 


'BAR  16''  STATION  "A' 


Mon.  -  24.9 
Tue.-15.7 
Wed. -25.4 
Thur.-21.6 
Fri.  -  24.9 


17.8  (Amos  &  Andy) 

16.2  (Superman) 

10.3  (Kit  Carson) 

11.9  (Hopalong  Cassidy),' 
5.4  (Range  Rider 


*Source:  ARBv  April  '54. 

Plus  Value!.,,,. 

"Bar  16"  had  a  cumula- 
tive rating  of  48.6*  for 
the  week  April  8  thru 
April  W 


Cheyenne,  popular  local  person- 
ality combines  top  western 
movies  with  his  own  special 
brand  of  yarn-spinning  to  give 
"Bar  16"  a  double  barreled  pull! 


See  PE TRY  For  Regional  and 
National  Participations! 


•FOR  THE  RECORD- 


DELAWARE 

Dovert — 

WHRN  (40)  3/11/53-Unknown 
Wilmington— 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  223,029 
WILM-TV  (83)  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington —  , 

►  WMAL-TV  (7)  ABC;  Katz;  595,600 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  628,000 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 
WOOK-TV  (50)  2/24/54-Unknown 

FLORIDA 

Clearwaterf — 

WPGT  (32)  12/2/53-TJnknown 
Daytona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling;  107,200  (also 

Miami) 
Fort  Myersf — 

►  WINK-TV  (11)  ABC;  Weed;  8,580 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

261.000 

WOBS-TV  (30)  Stars  National;  8/12/53-March 
'55. 
Miami — 

WMIE-TV  (27)  Stars  National;  12/2/53-9/30/54 
WTHS-TV  (*2>  11/12/53-Unknown 

►  WTVJ   (4)   ABC,  CBS,  NBC,  DuM;   Free  & 

Peters;  254,700 
WMFL  (33)  12/9/53-Unknown 

►  WITV  (17)  See  Fort  Lauderdale 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  11,000 
Pensacolaf — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  64,000 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

81,000 
Tampat — 

Tampa  Times  Co.  (13)  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  8/4/54-Feb.  '55 
West  Palm  Beach — 
.  WEAT-TV  (12)  Walker;  2/18/54-Nov.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 
WJNO-TV  (5)   NBC;  Meeker;  11/4/53-8/22/54 

(granted  STA  June  29) 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  395,769 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 

►  WSB-TV  (2)  NBC;  Petry;  413,235 
WQXI-TV  (36)  11/19/53-Summer  '54 

►  WJBF-TV  (6)  ABC,  NBC,  DuM;  Hollingbery; 

100,260 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 
Columbus — 

►  WDAK-TV  (28)   ABC,  NBC,  DuM;  Headley- 

Reed;  64,441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 
Macon — 

►  WNEX-TV  (47)  ABC,  NBC;  Branham;  34,662 

►  WMAZ-TV    (13)    ABC,    CBS,    DuM;  Avery- 

Knodel;  49,104 
Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — ■ 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  49,104 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 
Thomas  villet — 

WCTV  (6)  12/23/53-Unknown 
Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boisef  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  34,665 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 
Idaho  Falls— 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  Gill-Perna; 

26,700 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellof — 

KISJ  (6)  CBS;  2/26/53-Nov.  '54 

KWIK-TV  (10)  ABC;  Hollingbery;  3/26/53-Nov. 
'54 

Twin  Fallst— 

KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Sept.  '54 

DLLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  CBS,  DuM;  Weed;  250,000 
Bloomington  t — 

K-WBLN  (15)  McGillvra;  113,242 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,00 
WTLC  (*12)  11/4/53-Unknown 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,840,000 

►  WBKB  (7)  ABC;  Blair;  1,840,000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840,000 
WHFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20)  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840,000 
WOPT  (44)  2/10/54-Unknown 

WTTW  (*11)  11/5/53-Fall  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,00 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000 

Evanstonj — 

WTLE  (32)  8/12/53-TJnknown 
Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  30,000 
Jolietf — 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK- TV  (43)  ABC,  CBS,  NBC,  DuM;  Hea 

ley-Reed;  152,418 

►  WTVH-TV  (19)  ABC.  DuM;  Petry;  130,000 
Quincyf  (Hannibal,  Mo.) — 

►  WGEM-TV    (10)    ABC,    NBC;  Avery-Knode 

116,000 

►  KHQA-TV  (7)  See  Hannibal,  Mo. 
Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  214,994 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV  (4)  ABC,  CBS,  DuM;  Avery-Knode] 

264,811 
Springfield — 

►  WICS   (20)   ABC,  NBC,  DuM;   Young;   81,00  U 


INDIANA 


Bloomington — 

►  WTTV   (4)  ABC,  CBS,  NBC,  DuM;  Meeker 

549,284  (also  Indianapolis) 
Elkhartt— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  118,000 
Evansvillet — 

►  WFIE  (62)  ABC,  NBC,  DuM;  Venard;  59,00 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray 

mer;  93,657 

Anthony  Wayne  Bcstg  Co.   (69)    Initial  De 
cision  10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS,  DuM;  Katz;  662,000 

►  WISH-TV  (8)  ABC,  CBS,  NBC,  DuM;  Boiling 

476,601 

►  WTTV  (4)  See  Bloomington 
LaFayettef— 

►  WFAM-TV  (59)  DuM;  Rambeau;  57,650 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hoi  l 

man,  Walker;  71,300 
Notre  Dame  (South  Bend)t — 

Michiana  Telecasting  Corp.   (46)  8/12/54-Un 
known 
Princetont — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  111,023 
Terre  Hautet — 

►  WTHI-TV  (10)  ABC,  CBS,  DuM;  Boiling;  144,00 

Waterloo!  (Fort  Wayne) — 
WINT  (15)  4/6/53-9/1/54 


IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS.  DuM;  Weed;  240,000 

Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116,444 

►  WMT-TV  (2)  CBS;  Katz;  238,060 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 

Des  Moines— 

►  KGTV  (17)  ABC;  Hollingbery;  76,000 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  237,000 

Fort  Dodgef — 

►  KQTV  (21)  Pearson;  42,100 
Mason  Cityt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  95,692 
Sioux  City — 

KCTV  (36)  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,29 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/26/54 

Waterloo — 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reed 

106,230 

KANSAS 

Great  Bendt — 

KCKT  (2)  3/3/54-TJnknown 
Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  140,344 

Manhattan! — 

KSAC-TV  (*8)  7/24/53-Unknown 
Pittsburgf — 

►  KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  64,9f 


KEDD 

WICHITA  KANSAS 

NBC- ABC 

REPRESENTED  BY 

Edward  Petry  &  Co.,  Inc. 


Page  92    •    August  23,  1954 


Broadcasting 


Telecastin 


:  i 


jpeka — 

KTKA  (42)  11/5/53-Unknown 
WTBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 

54,481 
ichita — 

KAKE-TV  (10)  Hollingbery;  4/1/54-11/1/54 
KEDD  (16)  ABC,  NBC;  Petry;  101,292 
Wichita  Tv  Corp.  (3)  Initial  Decision  8/9/54 

KENTUCKY 

Lshlandt — 
WPTV  (59)  Petry;  8/14/52-Unknown 
4  fendersont  (Evansville,  Ind.) — 
-WEHT  (50)  CBS;  Meeker;  53,161 
.exingtont — 
WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 
ouisville — 

-  WAVE-TV  (3)  ABC,  NBC,  DuM;  NBC  Spot 
Sis.;  369,634 

-WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.  See  footnote  (b) 
:  WKLO-TV  (21)  See  footnote  (d) 

WQXL-TV  (41)  Forjoe;  1/15/53-Summer  '54 
Tewportt — 
WNOP-TV  (74)  12/24/53-Unknown 


LOUISIANA 


Jexandriat — 

K ALB-TV  (5)  Weed;  12/30/53-9/28/54 
;aton  Rouge — 

-WAFB-TV  (28)  ABC,  CBS,  NBC,  DuM;  Young; 
52.000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 
jafayettet — 
KVOL-TV  (10)  9/16/53-Unknown 
KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 

''  KPLC-TV  (7)  Weed;  11/12/53-9/29/54 
-KTAG  (25)  CBS,  ABC,  DuM;  Young;  19,000 
lonroe — 

-KNOE-TV  (8)  CBS,  NBC,  ABC,  DuM;  H-R; 
*  145,700 

KFAZ  (43)  See  footnote  (d) 

■lew  Orleans — 
WCKG  (26)  Gill-Perna:  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

-WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 

I  258,412 

-WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 
91,487 

WTLO  (20)  2/26/53-Unknown 
ihreveport — 

-KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 
52,800 

Shreveport  Tv  Co.  (12)  Initial  Decision  6/7/54 

See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Sangorf — 

-WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 78,420 
WTWO  (2)  5/5/54-9/12/54 
^ewiston — 

:-WLAM-TV  (17)  DuM;  Everett-McKinney; 

20,039 
5olandf — 

WMTW  (8)  ABC,  CBS;  7/8/53-Aug.  '54 
Portland — 

►WCSH-TV  (6)  NBC;  Weed;  116,627 

►  WGAN-TV  (13)  ABC.  CBS;  Avery-Knodel 
►WPMT  (53)  DuM;  Everett-McKinney;  45,100 

MARYLAND 

Baltimore — 

|»WAAM  (13)  ABC,  DuM;  Harrington,  Righter 
&  Parsons;  552,235 

►  WBAL-TV  (11)  NBC;  Petry;  552,235 
WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAK-TV  (2)  CBS;  Katz;  552,235 
WTLF  (18)  12/9/53-Summer  "54 

Tumberlandf — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisbury! — ■ 

►WBOC-TV  (16)  Burn-Smith 

MASSACHUSETTS 

^dams  (Pittsfield)f— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,451 
Boston — 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,191,210 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 
»►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,191,210 
Brocktonf — 

WHEF-TV  (62)  7/30/53-Fall  '54 
Cambridge  (Boston) — 

*-  WTAO-TV  (56)  ABC,  DuM;  Everett-McKinney; 

125,000 
■Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  140,000 
*-  WWLP  (61)  ABC,  NBC;  Hollingbery;  140,000 
Worcester — 

WAAB-TV  (20)  Forjoe;  8/12/53-Unknown 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  55,010 

MICHIGAN 

Ann  Arbor — 

»•  WPAG-TV  (20)  DuM;  Everett-McKinney;  19,800 
WUOM-TV  (*26)  11/4/53-Unknown 

Eattle  Creek— 

WBCK-TV  (58)  Headley-Reed;  11/20/52-Sum- 

mer  '54 
WBKZ  (64)  See  footnote  (d) 


Bay  City  (Midland,  Saginaw) — 

►  WNEM-TV    (5)    NBC,    DuM;  Headley-Reed; 

289,793 
Cadillacf — 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  47,699 
Detroit — 

WCIO-TV  (62)  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,407 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1,286,822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,308,200 
WTVS  (*56)  7/14/54-Late  '54 

Booth  Radio  &  Tv  Stations  Inc.  (50)  Initial 
Decision  8/3/54 
East  Lansingt — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

444,502 

Peninsular  Broadcasting  Co.  (23)  Initial  Deci- 
sion 7/30/54 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  504,123 
Lansing — 

►  WTLS-TV  (54)  ABC,  DuM;  Venard;  55,000 

►  WJIM-TV  (6)  ABC,  CBS,  NBC;  Petry;  396.102 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegont — 

WTVM  (35)  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51)  10/29/53-Unknown 

Traverse  Cityt — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC;  Pearson;  94,349 
Dulutht  (Superior,  Wis.)— 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  56,500 
WFTV  (38)  See  footnote  (d) 

►  WDSM-TV  (6).  See  Superior,  Wis. 
Hibbingt — 

KHTV  (10)  1/13/54-Unknown 
Minneapolis  (St.  Paul)— 

KEYD-TV  (9)  H-R;  6/10/54-1/1/55 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  477,000 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  75,000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC:  Petry;  477,000 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxit — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbust — 

WCBI-TV  (4)  McGillvra;  7/28/54-Early  '55 
Jackson — 

►  WJTV  (25)  CBS,  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC;  Hollingbery;  177,323 

►  WSLI-TV  (12)  ABC;  Weed;  85,000 
Meridiant — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeaut — 

KFVS-TV    (12)    CBS;    Pearson;  10/14/53-Un- 
known 

KGMO-TV  (18)  4/16/53-Unknown 
Claytonf— 

KFUO-TV  (30)  2/5/53-Unknown 
Columbia — 

►  KOMU-TV  (8)  ABC,  CBS,  NBC,  DuM; 

49,595 
Festust — 

KACY  (14)  See  footnote  (d) 
Hannibalf  (Quincy,  111.) — 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  117,776 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityt — 

KRCG  (13)  6/10/54-Unknown 
Joplinj — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-9/12/54 
Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  405,706 

►  KMBC-TV  (9)  CBS:  Free  &  Peters;  405,706 

►  WDAF-TV  (4)  NBC;  Harrington,  Righter  & 

Parsons;  405,706 
Kirksvillet — 

KTVO  (3)  12/16/53-Unknown 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  106,735 
St.  Louis — 

KETC  (*9)  5/7/53-Unknown 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis.; 
654,934 

KSTM-TV  (36)  See  footnote  (d) 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV  (42)  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVI  (54)  See  Belleville,  111. 
Sedaliat— 

►  KDRO-TV  (6)  Pearson 
Springfield — 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  49,456 

►  KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 


H-R; 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Broadcasting 


Telecasting 


August  23,  1954 


Page  93 


A  NEW  VHF 


ON  THE  AIR  SEPTEMBER  18,  1954 


WLOS-TV 

CHANNEL  13-Asheville,N.C. 

Serving  198,830  TV  Families 
in  an  area  of  2,058,000  people 


Covering  Four  Rich  Piedmont  States 
with  Effective  Buying  Income  of 

$2,411,466,000** 


170,000  Watts  Video— Highest  Antenna 
in  the  South— 6089  feet  above  sea  level 

(FCC  Maximum  at  this  elevation  above  terrain) 

'A.  C.  Nielsen  Co.  Report  U.  S.  Television  Ownership  by  Counties 
as  ol  November  1,  1953 

*  'Sales  Management  Survey  of  Buying  Power,  May  10, 1954 


WLOSITV 

CHANNEL  13     W     ASHEVILLE,  N.  C. 


presented  Nationally  by 
Venard,  Rintoul  and  McDonnell,  Inc. 
New  York  Cily,  N.Y. 


Southeastern  Representative 
James  S.  Ayres  Company 
Atlanta,  Ga. 


*  Ashe rille 


MT.  PISGAH 


FOR  THE  RECORD 


MONTANA 

Billingst — 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 
Buttet— 

►  KOPR-TV  (4)  CBS,  ABC;  Hollingbery;  7,000 

►  KXLF-TV  (6).    No  estimate  given. 
Great  Fallst— 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headly-Reed; 

11,000 

Missoulat — 

►  KGVO-TV  (13)  ABC,  CBS,  DuM;  Gill-Perna; 

10,000 

NEBRASKA 

Holdrege  (Kearney)— 

►  KHOL-TV    (13)    ABC,    CBS,    DuM;  Meeker; 

40,346 
Lincoln — 

KUON  (12)  See  footnote  (d) 

►  KOLN-TV  (10)  ABC,  CBS,  DuM;  Avery-Kno- 

del;  94,150 
Omaha — 

►  KMTV  (3)  ABC,  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  NBC,  DuM;  Blair;  248,594 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 
Las  Vegasf — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

15,421 
Reno — 

►  KZTV   (8)    ABC,  CBS,  NBC,  DuM;  Pearson; 

15,428 

NEW  HAMPSHIRE 

Keenef — 

WKNE-TV  (45)  4/22/53-Unknown 
Manchesterf — 

►  WMUR-TV   (9)   ABC,  DuM;   Weed;  235,000 
Mt.  Washington! — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkf — 

►  WRTV  (58)  107,000 
Atlantic  City — 

WFPG-TV  (46)  See  footnote  (d) 
-   WOCN    (52)  1/8/53-Unknown 
Camdent — 

WKDN-TV   (17)  1/28/54-Unknown 
Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswickf — 

WTLV  (*19)  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquef — 

►  KGGM-TV  (13)  CBS;  Weed;  43.797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  40,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker; 

22,906 

NEW  YORK 

Albany  (Schenectady,  Troy) — 

WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV    (41)    ABC,    CBS,    DuM;  Boiling; 

100,000 

►  WTRI  (35)  CBS;  Headley-Reed;  93,515 
WTVZ   (*17)  7/24/52-Unknown 

Binghamton — 

►  WNBF-TV   (12)  ABC,  CBS,  NBC,  DuM;  Boi- 

ling; 292,220 

WQTV  (*46)  8/14/52-Unknown 
Bloomingdalet  (Lake  Placid) — 

WIRI  (5)  12/2/53-10/1/54 
Buffalo— 

►  WBEN-TV   (4)   ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  412,489.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

150,000 

►  WGR-TV  (2)  NBC.  DuM;  Headley-Reed 
WTVF  (*23)  7/24/52-Unknown 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-9/26/54 
Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE   (24)   ABC,   CBS,   NBC,  DuM;  Forjoe; 

31,500 
Ithacaf — 

WHCU-TV    (20)    CBS;    1/8/53-November  '54 
WIET  (*14)  1/8/53-Unknown 
Kingston — 

►  WKNY-TV     (66)     ABC,     CBS,     NBC,  DuM; 
Meeker;  9,600 

New  York — 

►  WABC-TV  (7)   ABC;   Petry;  4,180,000 

►  WABD  (5)  DuM;  Averv-Knodel;  4,180,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180,000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4,180,000 

►  WPIX  (11)  Free  &  Peters;  4,180,000 

►  WATV  (13)  See  Newark,  N.  J. 
WGTV  (*25)  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Rochester — 

WCBF-TV  (15)  6/10/53-Unknown 
*- WHAM-TV  (5)  NBC;  Hollingbery;  252,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinne~> 

210,000 

WRNY-TV  (27)  4/2/53-Unknown 
WROH  (*21)  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 
Schenectady   (Albany,  Troy) — • 

►  WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Sp; 

Sis;  373,250 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,0'' 
WHTV  (*43)  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  344,242 
Utica— 

WFRB  (19)  7/1/53-Unknown 

►  WKTV   (13)   ABC,  CBS,   NBC,  DuM;  Cook( 

145,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  ABC,  CBS,  NBC,  DuM;  Bollin; 

29,950 

WLOS-TV   (13)  ABC,  DuM;  Venard;  12/9/5." 
9/1/54 
Chapel  Hillt— 

WUNC-TV    (*4)    9/30/53-September  '54 
Charlotte— 

►  WAYS-TV    (36)    ABC,    NBC,    DuM;    Bollinj , 

51  249 

►  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis 

407,222 
Durhamt — 

WTVD    (11)    NBC;    Headley-Reed;  1/21/5' 
9/2/54  (granted  STA  Aug.  10) 
Fayettevillet — 

WFLB-TV  (18)  4/13/54-Unknown 
Gastoniat — 

WTVX  (48)  4/7/54-Summer  "54 
Greensboro — 

WCOG-TV    (57)    ABC;    Boiling;  11/20/52-Ui 
known 

►  WFMY-TV   (2)  ABC,  CBS,  DuM;  Harringto : 

Righter  &  Parsons;  235,740 
Greenville — 

►  WNCT   (9)   ABC,  CBS,  NBC,  DuM;  Pearsor 

80,800 
Raleigh — 

►  WNAO-TV  (28)  ABC,  CBS,  NBC,  DuM;  Aver' 
Knodel;  71,300 

Wilmingtonf — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  31,076 
WTHT  (3)  2/17/54-Unknown 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  218,599 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  65,000 

NORTH  DAKOTA 

Bismarckf — 

►  KFYR-TV   (5)  ABC,  CBS,  NBC,  DuM;  Blai 

16,915 
Fargof — 

►  WD AY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free 

Peters;  42,260 
Grand  Forksf — 

KNOX-TV  (10)  3/10/54-Unknown 

Minott— 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weeq 

22,680 
Valley  Cityt — 

►  KXJB-TV  (4)  CBS;  Weed 

OHIO 


ABC;  Weed;  148,710 


Akron — 

►  WAKR-TV  (49 
Ashtabulat — 

►  WICA-TV  (15)  20,000 
Cincinnati — 

►  WCET  (*48) 

►  WCPO-TV   (9)   ABC,  DuM;   Branham;  500,1 

►  WKRC-TV  (12)  CBS;  Katz;  525,000 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-Oct.  '54 

Cleveland — 

WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,044,134 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  1,045,000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV  (*34)  4/22/53-Unknown 

►  WTVN-TV  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,: 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriat — 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima— 

WIMA-TV  (35)  Weed;  12/4/52-Summer  *54 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 
Mansfieldt — ■ 

WTVG  (36)  6/3/54-Unknown 
Massillonf — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo — 

►  WSPD-TV  (13)  ABC,  CBS,  NBC,  DuM;  Ka 

286,382 


Page  94    •    August  23,  1954 


Broadcasting 


Telecastr 


lungstown — 

lATMJ-TV  (21)  NBC;  Headley-Reed:  130.000 
WKBN-TV    (27)    ABC,    CBS,    DuM;  Raymer; 

138.218 
mesville — 

A'HIZ-TV  (18)  ABC.  CBS.  NBC,  DuM;  Pear- 
son; 36,466 


OKLAHOMA 


lat- 


w  a 


KTEN  (10)  ABC;  Venard;  176,000 
i/dmoret — 

(KVSO-TV  (12)  5/12/54-Unknown 

pdf— 

XGEO-TV  (5)  ABC;  Pearson 
silifwtont — 

KSWO-TV  (7)  DuM;  Pearson;  52.348 
ami+ — 

KMIV  (58)  4/22/53-Unknown 
iskogeef — 

KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54- 
9/1/54 

ahoma  City — 

:MPT  (19)  DuM;  Boiling;  98,267 
kTVQ  (25)  ABC,  NBC;  H-R;  121,774 
I  KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 
>■  WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
i  KETA  (*13)  12/2/53-Unknown 
'"Visa — 

KCEB  (23)  NBC,  DuM:  Boiling;  98,513 
'KOTV  (6)  ABC,  CBS,  NBC,  DuM;  Petry;  229,100 
,KSPG  ( 17 )  2/4/54-Unknown 
,  KVOO-TV  (2)  7/8/54-Unknown 
KOED-TV  (*11). 
7/21/54-Unknown 

OREGON 


.  KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 
24,000 
dford — 

KBES-TV  (5)   ABC,  CBS,  NBC,  DuM;  Blair; 

21,190 
rtland — 

:KOIN-TV  (6)  ABC,  CBS;  Avery-Knodel;  182,283 
KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 
181.034 

i-KLOR    (12)    ABC;    Hollingbery;  7/22/54-Un- 
known 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
lemf — 

KSLM-TV  (3)  9/30/53-Unknown 
PENNSYLVANIA 

lentownf — 

WFMZ-TV    (67)    Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53-Unknown 
J  toona — 

"  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 
428,774 

:thlehem — 
e   WLEV-TV  (51)  NBC;  Meeker;  76,492 

lambersburgt — 

WCHA-TV  (46)  See  Footnote  (d) 
iston — 

WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,410 

:eWICU  (12)  ABC,  NBC,  DuM;  Petry;  218,500 
WSEE  (35)  CBS,  DuM;  Avery-Knodel;  29,173 
WLEU-TV  (66)  12/31/53— Unknown 
arrisburg — 

WCMB-TV  (27)  Cooke;  7/24/53-9/15/54 
WHP-TV  (55)  CBS;  Boiling;  166,423 
WTPA  (71)  NBC;  Headley-Reed;  166,423 
azletonf — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
■hnstown — 
j  'WARD-TV  (56)  Weed 
WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  776,372 
imcaster — 

'  WGAL-TV  (8)  CBS,  NBC,  DuM;  Meeker; 
j  554,914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
;banonf — 

WLBR-TV  (15)  Burn-Smith;  170,700 
sw  Castlet — 

'  WKST-TV     (45)     DuM;  Everett-McKinney; 

139,578 
I'ladelphia — 

WCAU-TV  (10)  CBS:  CBS  Spot  Sis;  1,843,213 
WFIL-TV  (6)  ABC,  DuM:  Katz;  1,833,160 
WIBG-TV  (23)  10/21/53-Unknown 
WPTZ  (3)  NBC;  Free  &  Peters;  1,791,161 
ittsburgh — 

WDTV  (2)  CBS.  NBC,  DuM;  DuM  Spot  Sis.; 
1,134,110 

WENS  (16)  ABC,  CBS,  NBC;  Petry;  356,354 
WKJF-TV  (53)  See  footnote  (d) 
WQED  (*13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
eading — 

WEEU-TV    (33)    ABC,   NBC;    Headley  Reed; 
95,000 

WHUM-TV  (61)  CBS;  H-R;  175,000 
:ranton — 

WARM-TV  (16)  ABC;  Hollingbery;  168,000 

WGBI-TV  (22)  CBS;  Blair;  165,000 

WTVU  (73)  Everett-McKinney;  150,424 
haront — 

WSHA  (39)  1/27/54-Unknown 
Mlkes-Barre —  v 

-WBRE-TV  (28)  NBC;  Headley-Reed;  166,000 
WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 
177,000 


Williamsportt — 

WRAK-TV    (36)   Everett-McKinney;  11/13/52- 
^   Summer  '54 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 
WSBA-TV  (43)  ABC;  Young;  86,400 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1,127,- 

595 

►  WNET  (16)  ABC,  CBS,  DuM;  Raymer;  41,790 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikenf — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  48,300 
Camdenf — 

WACA-TV  (15)  6/3/53-Unknown 
Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free    &  Peters; 

113  919 

WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/26/54 
Columbia — 

WCOS-TV  (25)  ABC;  Headley-Reed;  57,700 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  122.488 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,001 
Florencet — 

WBTW  (8)  CBS;  11/25/53-9/26/54 
Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,632 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 
Spartanburgt — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 
Fall  '54 

SOUTH  DAKOTA 

Rapid  Cityf — 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst — 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

81,723 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  90,000 

Mountain   City  Tv  Inc.    (3)    Initial  Decision 
7/5/54 
Jacksont — 

WDXI-TV  (7)  Burn-Smith;  12/2/53-Oct.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son: 68,917 
Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  83.076 

►  WTSK  (26)  CBS,  DuM;  Pearson;  77,200 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  287,818 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  287,818 
Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  192,969 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  192,969 
Old  Hickory  (Nashville) — 

►  WLAC-TV  (5)  CBS;  Katz 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  35,607 
Amarillo— 

►  KFDA-TV  (10)  ABC,  CBS,  Branham:  52,252 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  52,252 
KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

80,081 
Beaumontt — 

►  KBMT  (31)  ABC.  NBC,  DuM;  Forjoe;  28,108 
Beaumont  Bcstg.  Corp.  (6)  8/4/54-Unknown 

Big  Springf— 

KBST-TV  (4)  7/22/54-Unknown 
Corpus  Christif — 

►  KVDO-TV  (22)  NBC;  Young;  14,744 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  393,971 

»-  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry;  398,000 
El  Paso— 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

55,491 

►  KTSM-TV  (9)  NBC;  Hollingbery:  52,574 
KELP-TV  (13)  Forjoe;  3/18/54-Sept.  '54 

Ft.  Worth— 

►  WBAP-TV   (5)    ABC,   NBC;    Free   &  Peters; 

378,650 
Galveston — 

►  KGUL-TV  (11)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

325,000 

Harlingenf  (Brownsville,  McAllen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  37,880 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


covers 


That's  right!  In  southwestern  Penn- 
sylvania, 1  buy  covers  3  markets 
when  that  one  buy  is  WJAC-TV, 
Johnstown.  You  get  the  buying- 
minded  Johnstown  area  PLUS  Pitts- 
burgh and  Altoona!  No  idle  claim 
is  this.  .  .  Hooper  shows  WJAC- 
TV.  .  . 

FIRST  in  Johnstown 
(a  2-station  market) 

SECOND  in  Pittsburgh 
(a  3-station  market) 

FIRST  in  Altoona 
(a  2-station  market) 

If  you  want  to  enjoy  the  sunshine 
of  more  sales — and  not  get  burned 
on  your  budget — choose  the  1  that 
covers  3.  .  . 


'  SERVING  MILLIONS  FROM 
yV->  ,-ATOP  THE  ALLEGHENY 


Get  full  details  from  your  KATZ  man! 


Broadcasting 


Telecasting 


August  23,  1954    •    Paee  95 


■FOR  THE  RECORD- 


Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  353,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  23,076 
Lubbock — 

►  KCBD-TV    (11)    ABC,   NBC;    Pearson;  57,394 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

57,394 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — : 

►  KMID-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

35,800 

San  Angelo — 

►  KTXL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Venard; 

33,680 

San  Antonio — 

KALA  (35)  3/26/53-TJnknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  203,487 

►  WOAI-TV  (4)  NBC;  Petry;  203,487 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwatert — 

KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 

Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  85,112 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 

Tylerj—  _ 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  Pearson;  1/27/54-10/1/54 

Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 

Wacot — 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  43,650 
Weslacot  (Brownsville,  Harlingen,  McAllen)— 

►  KRGV-TV  (5)  NBC;  Raymer;  37,880 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  67,003  _ 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 

Salt  Lake  City— 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

164,100 

►  KTVT  (4)  NBC:  Blair;  164,100 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-9/7/54 

VERMONT 

Montpeliert — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/7/54 

VIRGINIA 

Danvillet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk)— 

>■  WVEC-TV  (15)  NBC;  Rambeau;  100,300 
Harrisonburg — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Devney; 

86,432 

Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

113,440 

Newport  News — 

►  WACH-TV  (33)  Walker 
Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  325.987 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  108,300 

►  WVEC-TV  (15)  See  Hampton 

Petersburgt — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Richmond — 

WOTV  (29)  12/2/53-TJnknown 

►  WTVR  (6)  NBC;  Blair;  458,278 

Roanoke — 

►  WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel; 

264,645 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  68,216 
Seattle — 

►  KING-TV  (5)  ABC;  Blair;  363,100 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


►  KOMO-TV  (4)  NBC;  Hollingbery;  358,600 
KCTS  (*9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 

Spokane — 

►  KHQ-TV  (6)  ABC,  NBC;  Katz;  79,567 

►  KXLY-TV    (4)    CBS,    DuM;  Avery-Knodel; 

87,027 

Louis  Wasmer  (2)  Boiling;  3/18/54-10/1/54 
Tacoma — 

►  KMO-TV  (13)  Branham;  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  358,600 

Vancouvert — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 

Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

26,491 

WEST  VIRGINIA 

Charlestont — 

►  WKNA-TV  (49)  ABC;  Weed;  40,100 

►  WCHS-TV  (8)  CBS,  DuM;  Branham 

Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 

Fairmontt — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna; 

35,000 

Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  432,250 
Greater  Huntington  Radio  Corp.  (13)  Initial 
Decision  7/30/54 

Oak  Hill  (Beckley)t— 

WO  AY-TV  (4)  6/2/54-Unknown 

Parkersburgf — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 

Wheeling — 

WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281,811 

WISCONSIN 

Eau  Clairet — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 

Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS.  NBC,  DuM;  Weed; 

195.670 

WFRV-TV  (5)  3/10/54-Unknown 
La  Crossef — 

►  WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  34,600 
WTLB  (38)  12/16/53-Unknown 

Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  53,500 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  55,500 
Badger  Television   Co.    (3)    Initial  Decision 

7/31/54 

Marinettef  (Green  Bay) — 

WMBV-TV  (11)  NBC;  George  Clark;  11/18/53- 
9/12/54  (granted  STA  Aug.'  12) 

Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  393,600 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  323,054 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  686,796 
WTVW  (12)  6/11/54-Unknown 

Neenah — 

►  WNAM-TV  (42)  ABC;  George  Clark 
Superiorf  (Duluth,  Minn.) — 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  57,300 
>■  KDAL-TV  (3).  See  Duluth.  Minn. 


Divining  Rod 

AN  AIRPLANE  equipped  with  a  sensi- 
tive television  antenna  was  used  by 
WNHC-TV  New  Haven  (ch.  8)  to  chart 
the  actual  coverage  area  of  the  station 
receiving  the  best  possible  television  pic- 
ture. With  the  antenna  measuring  signal 
strength,  the  group  determined  that  the 
pattern  from  the  transmitter  was  perfectly 
circular,  said  to  give  maximum  signal  to 
maximum  population.  To  determine  this, 
the  plane  circled  the  transmitting  antenna 
at  1,050  feet,  on  a  level  with  the  top  of 
the  transmitting  tower.  Engineers  also 
tested  the  main  beam  of  projected  pic- 
ture and  sound  and  later  reported  that 
viewers  of  ch.  8  living  in  any  direction 
and  within  its  scope  "are  assured  of  the 
best  possible  pictures  and  sound  with  the 
guesswork  of  chance  signal  skip  entirely 
eliminated." 


Wausaut — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  Meeker;  5/12/54-Sept.  '54 

WYOMING 

Cheyennet — 
>-KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 46,100 

ALASKA 

Anchoragef — 

►  KFIA  (2)  ABC,  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 

Fairbanks! — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAn 

Honolulut — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  57,000 

►  KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  56,000 

►  KULA-TV  (4)  ABC;  Headley-Reed;  58,000 

PUERTO  RICO 

San  Juant — 

►  WAPA-TV  (4)  ABC,  NBC,  DuM;  Caribbean 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter-American;  32,000 

CANADA 

Hamiltont — 

►  CHCH-TV  (10) 
Kitchenerf — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy, 

Weed;  50,000 

Londonf — 

►  CFPL-TV  (10)  CBS;  All-Canada,  Weed;  65,000 
Montreal — 

►  CBFT  (2)  201,433 

►  CBMT  (6)  201,433 

Ottawa — 

►  CBOT  (4)  10,100 
Quebec  Cityf — 

►  CFCM-TV  (4) 
St.  John,  N.  B.— 

►  CHSJ-TV  (4)  CBS 
Sudburyf — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 

da, Weed;  8,247 

Toronto — • 

►  CBLT  (9)  222,500 
Vancouver — 

►  CBUT  (2)  CBS 

Winnipegt — 

►  CBWT 

MEXICO 

Juarezf  (El  Paso,  Tex.) — 

►  XEJ-TV  (5)  National  Time  Sales;  20,000 

(Spanish-family  owned). 

Tijuanaf  (San  Diego) — 

►  XETV  (6)  Weed;  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
392;  total  cities  with  stations  on  air:  264.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV); 
Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.  Total  sets  in  use  31,984,317. 
*  Indicates  educational  stations, 
t  Cities  NOT  interconnected  to  receive  network 
service. 

(a)  Figure  does  not  include  331,448  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  thai  J 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B-T,  Feb.  22].    CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's;  WKAB- 
TV  Mobile,  Ala.;  KBID-TV  Fresno,  Calif.;  KDZA- 
TV  Pueblo,  Colo.;  WRAY-TV  Princeton,  Ind. 
WKLO-TV  Louisville,  Ky.;  KFAZ  (TV)  Monroe 
La.;  WBKZ  (TV)  Battle  Creek,  Mich.;  WFTV 
(TV)  Duluth,  Minn.;  WCOC-TV  Meridian,  Miss. 
KACY  (TV)  Festus,  Mo.;  KSTM-TV  St.  Louis 
KUON  (TV)  Lincoln,  Neb.;  WFPG-TV  Atlanta 
City,  N.  J.;  WECT  (TV)  Elmira,  N.  Y.;  WIFI 
(TV)  Dayton,  Ohio;  WCHA-TV  Chambersburg 
Pa.;  WKJF-TV  Pittsburgh,  Pa.;  KNUZ-TV  Hous 
ton,  Tex. 

(e)  Shreveport  Tv  Co.  has  received  initial  deci- 
sion favoring  it  for  ch.  12,  which  is  current^ 
operated  by  Interim  Tv  Corp.  [KSLA  (TV)]. 


Page  96    •    August  23,  1954 


Broadcasting 


Telecasting 


UPCOMING 


AUGUST 

ag.  22-24:  Georgia  Assn.  of  Broadcasters,  King 
&  Prince  Hotel,  St.  Simons  Island. 

ag  22-Sept.  11:  National  Assn.  of  Educational 
Broadcasters  tv  production  workshop,  Michigan 
State  College,  East  Lansing,  Mich. 

ag.  23:  Missouri  Broadcasters  Assn.,  Sedalia. 

ag.  23-Sept.  3:  National  Assn.  of  Gag  Writers, 
summer  conference,  New  York. 

ig.  25-27:  Western  Electronic  Show  &  Conven- 
tion, Ambassador  Hotel,  Los  Angeles. 

Lg  26:  Joint  meeting,  Los  Angeles-San  Fran- 
-isco  chapters,  West  Coast  Electronics  Mfrs. 
Assn.,  Statler  Hotel,  Los  Angeles. 

ag  27-28:  West  Virginia  Assn.  of  Broadcasters, 
The  Greenbrier,  White  Sulphur  Springs. 

kg.  27-29:  Dixie  Audio  Festival,  Henry  Grady 
Hotel,  Atlanta,  Ga. 

Jjg.  27-29:  Texas  Radio  &  Tv  Service  Clinic  & 
Electronics  Fair,  Dallas. 

lg  28-29:  Montana  Radio  Stations  Inc.,  Flat- 
head Lake  Lodge,  Big  Fork. 

ag  30-Sept.  4:  11th  International  Workshop  in 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

ig.  31-Sept.  1:  NBC  Tv  Affiliates  meeting,  Drake 
Hotel,  Chicago. 

SEPTEMBER 

Kfcpt.  1:  Deadline  for  entries  in  1953-54  public 
'  interest  awards  for  exceptional  service  to  farm 
safety,  National  Safety  Council. 

pt.  1-2:  CBS  Radio  Affiliates  meeting,  Edge- 
water  Beach  Hotel,  Chicago. 

Ilpt.  10-12:  Midwestern  Advertising  Agency  Net- 
work, Sheraton  Hotel,  Chicago. 

•pt.  12 :  Second  district  Advertising  Federation 
of  America,  reorganization,  Johnstown,  Pa. 

pt.  13-14:  British  Columbia  Assn.  of  Radio  & 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

;pt.  15:  FCC  hearing  in  Washington  on  license 
renewal  application  of  Edward  Lamb's  WICU 
■"(TV)  Erie,  Pa. 

,  ^pt.  19-21:  Seventh  district,  Advertising  Fed- 
eration of  America,  Biltmore  Hotel,  Atlanta,  Ga. 

Upt.  24:  Mid-Atlantic  Workshop,  Public  Rela- 
tions Society  of  America,  Hotel  Statler,  Wash- 
ington. 

•pt.  26-28:  Tenth  district,  Advertising  Federa- 
tion of  America,  San  Antonio,  Tex. 

■pt.  26-29:  Pacific  Coast  Council,  American  Assn. 
of  Advertising  Agencies,  Hotel  Del  Coronado, 
Coronado,  Calif. 

?pt.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington. 

•pt.  28:  New  England  film  directors,  Hotel  Stat- 
ler, Boston. 

tpt.  29-Oct.  2:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. . 

i]  t.  30-Oct.  1:  Radio  Technical  Commission  for 
Aeronautics,    fall    assembly,    Willard  Hotel, 
V  i 'Washington. 

jfflfcpt.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

id 

OCTOBER 

4-6:  10th  Annual  National  Electronics  Con- 
jt :  ference.  Hotel  Sherman,  Chicago. 

?  fct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
;   t'ima,  Tuscaloosa. 

2t.  8-10:  New  York  State  Conference,  American 
omen  in  Radio  &  Tv,  Park  Sheraton  Hotel, 
New  York. 


'-  N 


HOWARD  E.  STARK 


MEW  YORK  22.  «*"  Y 


LDORAOO 


Oct.  9-10:  Third  district,  Advertising  Federation 
of  America,  Hotel  Roanoke,  Roanoke,  Va. 

Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations,  French  Lick  Springs,  Ind. 

Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler,  Boston. 

Oct.  13-17:  Audio  Engineering  Society,  Hotel  New 
Yorker,  New  York. 

Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  15-17:  Pennsylvania  chapter,  American 
Women  in  Radio  &  Tv,  Warwick  Hotel,  Phila- 
delphia. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  22-24:  Midwest  Inter-City  Conference  cf 
Women's  Advertising  Clubs  of  Advertising  Fed- 
eration of  America,  St.  Louis. 

Oct.  22-24:  New  England  Hi-Fi  Music  Show,  Hotel 
Touraine,  Boston. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

Oct.  28:  Standard  band  broadcasting  conference 
between  U.  S.  and  Mexico,  Mexico  City. 

NOVEMBER 

Nov.  8:  Texas  Assn.  of  Broadcasters,  semi-annual 
fall  meeting,  Rice  Hotel,  Houston. 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York. 

Nov.  10-13:  Sigma  Delta  Chi,  Columbus,  Ohio. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 


SPECIAL  LISTINGS 

BAB  Clinics 
Aug.  23:  Salt  Lake  City,  Utah. 
Aug.  24:  Denver,  Colo. 
Aug.  26:  Albuquerque,  N.  M. 
Aug.  27:  Wichita,  Kan. 
Aug.  20:  St.  Louis,  Mo. 
Aug.  31:  Indianapolis,  Ind. 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 

Placid,  N.  Y. 
Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 

Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  7-8:  NARTB  Dist.  10,  Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:  NARTB  Dist.  15,  Clift  Hotel,  San 
Francisco. 

Oct.  25-26 :  NARTB  Dist.  16,  Camelback  Inn,  Phoe- 
nix, Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel, 
Ponca  City,  Okla. 

Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


WITH  TEXAS  STYLE  LEAPS  AND  BOUNDS 
KDUB-TV  coverage  has  grown  to 
a  healthy  450,756  viewers  with 
spendable  incomes  60%  above  na- 
tional average.  57,394  sets  assure 
you  of  MORE  VIEWERS  PER  DOL-  ■ 
LAR  THAN  ANY  OTHER  TEXAS  TV. 


CBS  TELEVISION  &  DUMONT 


KDUB-TV 

LUBBOCK,  TEXAS 


NATIONAL   REPRESENTATIVES:  AVERY-KNODEL,  INC. 


PRESIDENT  AND  GEN.  MGR.,  W.  D.  "DUB"  ROGERS 
GEORGE  COLLIE,  NAT'L.  SALES  MGR. 


ROADCASTING     •  TELECASTING 


August  23,  1954    •    Page  97 


editorials 


Bryson  Bill  Threat 

WITHOUT  regard  to  its  provocation  or  legality,  the  unusual 
action  of  the  House  Commerce  Committee  threatening  dire 
things  if  beer  commercials  are  not  curbed  (notably  on  television) 
should  not  be  taken  lightly  by  broadcasters,  brewers  and  their 
agencies. 

The  Committee  mandate  requesting  a  Jan.  1  report  on  self- 
regulation  by  broadcasters  is  an  obvious  effort  to  assuage  the  pro- 
hibitionists in  an  election  year.  That  a  ban  is  of  doubtful  constitu- 
tionality is  recognized  by  the  Committee.  The  "request"  action, 
therefore,  was  wheedled  out  of  the  committee  by  the  unceasing 
dry  lobby  as  a  thinly-veiled  first-step  toward  a  return  to  prohibition. 
It  was  taken  in  lieu  of  action  on  the  Bryson  Bill  (HR  1227)  which 
in  one  form  or  another  has  been  dumped  into  the  hopper  every 
year  since  repeal  of  the  Volstead  Act. 

But  while  the  bill  was  directed  against  all  advertising  media,  the 
whipping  boys  turn  out  to  be  radio,  and  more  particularly,  tele- 
vision. Other  media  recognize,  however,  that  if  one  medium  is 
hit,  all  others  are  bound  to  become  targets. 

The  blue-nosers  harangue  about  too  much  beer  drinking  and 
pouring  on  the  air.  That  is  their  foot-in-the-door  device.  Some 
advertisers  and  their  agencies,  in  their  zeal,  will  go  as  far  as  the 
media  will  allow  them.  Many  stations  do  not  accept  blatant  beer 
commercials  and  practically  none  accepts  hard  liquor  advertising, 
even  though  there's  no  legal  reason  why  they  should  not. 

The  brewers  know  what  radio,  and  latterly  television,  have  done 
for  their  products.  The  millions  who  drink  beer  as  a  beverage  will 
not  be  deprived  of  it,  any  more  than  they  were  during  the  Volstead 
Era  when  home  brew  and  moonshine  abounded.  Because  the 
brewers  know  the  value  of  broadcast  advertising  they  have  been 
cooperative  in  modifying  copy  within  reasonable  bounds.  There 
is  less  beer  drinking  today  on  tv  than  there  was  a  year  ago.  The 
rub  is  that  the  drys  never  intend  to  be  reasonable'  in  their  quest  for 
total  prohibition. 

Without  beer  advertising  both  radio  and  television  would  be 
seriously  hurt.  With  heavy  expenditures  for  color  ahead,  vhf  as 
well  as  uhf  telecasters  would  be  struck  a  crippling  blow.  Radio 
can  ill  afford  loss  of  any  important  revenue  source. 

The  brewers  are  among  the  few  national  advertisers  who  have 
budgets  adequate  to  sponsor  televised  fights,  baseball,  football  and 
other  sports  events.  They  also  are  the  buyers  of  fringe  time,  since 
their  commercials  are  directed  toward  adults.  They  are  among  the 
heaviest  buyers  of  radio  spot.  Brewers  need  broadcast  advertising 
and  broadcasters  need  brewers. 

It  is  significant  that  when  the  chips  were  down,  the  House  Com- 
mittee directed  its  threat  against  radio  and  tv.  The  crusading  blue- 
nosers  found  it  easier  to  dramatize  their  attack  against  tv,  riding 
the  crest  of  Congressional  and  public  interest  in  television.  They 
knew  that  newspapers  are  less  vulnerable  to  Congressional  attack. 

The  Bryson  Bill  report  is  but  one  manifestation  of  broadcasting's 
legislative  weakness  as  this  session  of  Congress  ends.  The  Bricker 
Bill,  ostensibly  to  investigate  networks  but  actually  aimed  at  the 
whole  broadcast  field,  is  another. 

The  drys  lobby  at  the  grass  roots.  They  know  their  constituent 
legislators.  By  the  same  token,  newspaper  editors  and  publishers 
do  a  job  with  their  delegations  back  home,  in  between  sessions. 

Broadcasters  always  seem  to  be  too  busy  tending  to  their  knitting 
(and  keeping  up  with  legislative  and  regulatory  thrusts)  to  spend 
time  indoctrinating  the  very  people  they  have  helped  elect.  Is 
there  any  broadcaster  who  will  concede  that  his  opposite  number 
on  the  local  newspaper  or  the  head  of  the  local  WCTU  is  a  more 
potent  influence  in  his  community? 

The  Bryson  Bill  threat  is  very  real.  It  strikes  at  every  station's 
source  of  revenue.  With  any  success,  next  could  be  legislation 
against  tobacco,  coffee,  tea  or  cola.   It  is  a  threat  to  all  advertising. 

The  NARTB  can  be  expected  to  go  all  out  in  answering  the 
Wolverton  Committee.  The  Television  Code  Review  Board  will 
meet  the  indictment  that  "self-regulation"  has  not  been  effective. 

Much  more  is  needed.  Every  station  owner  (and  every  news- 
paper and  magazine  publisher)  should  resist  this  move.  It's  the 
organized  drys  against  all  advertising.  It's  a  job  that  must  be  done 
between  now  and  the  next  session  of  Congress  in  January.  It  must 
be  done  on  the  front  porches,  in  the  studios — wherever  a  broad- 
caster meets  his  Senators  or  Congressmen. 

Page  98    •    August  23,  1954 


Drawn  for  BROADCASTING  •  TELECASTING  by  Sid  Hlx 

"Winslow  cuts  out  the  political  speeches  and  listens  to  the  commercials!" 


Breaking  the  News  Barrier 

IF  RADIO  and  television  are  to  realize  their  full  potential  as 
media  of  news  and  information,  the  example  set  by  CBS  of 
embracing  news  direction  within  top  management  will  have  to  be 
widely  followed.  At  last  a  major  network  has  put  news  direction 
where  it  belongs — on  an  administrative  level  equal  to  that  of  other 
major  radio-tv  operations. 

The  elevation  of  Sig  Mickelson  to  a  vice  presidency  of  CBS  Inc. 
and  the  creation  of  a  news  and  public  affairs  unit  for  both  radio 
and  tv  within  the  parent  company  mark  the  practical  application 
of  a  theory  explained  last  May  before  the  NARTB  convention  by 
William  S.  Paley,  chairman  of  the  CBS  board.  Mr.  Paley  told 
broadcasters  that  news  and  public  affairs  deserved  more  considera- 
tion from  management  than  they  were  getting.  His  remarks,  as 
this  publication  commented  at  the  time,  deserved  attention. 

True,  news  and  public  affairs  programs  constitute  only  a  part 
of  the  total  programming  of  any  station  or  network,  but  it  is  an  ex- 
tremely important  part,  and  one  which — to  an  extent  disproportion- 
ate to  the  amount  of  air  time  it  occupies— determines  the  degree  of 
serious  service  which  the  station  or  network  is  rendering.  The 
station  or  network  which  hopes  to  be  recognized  as  a  basic  news 
and  information  medium  must  provide  its  news  department  with 
the  budget,  the  personnel  and  the  status  to  do  a  job. 

Of  those  three  considerations,  "status"  is  at  least  as  important 
as  the  others.  If  the  man  in  charge  of  news  and  public  affairs 
cannot  meet  management  on  management's  own  level,  he  will  for- 
ever be  in  the  position  of  a  supplicant  within  his  own  organization. 
If  he  is  outranked  by  heads  of  other  departments,  he  is  bound  to 
come  out  on  the  short  end  at  budget-making  time. 

The  status  in  which  radio  and  television  hold  their  own  news: 
men  also  determines  the  status  which  those  newsmen  hold  in  the 
general  company  of  newsmen  and  news  media  and,  in  fact,  among 
the  sources  of  news. 

It  can  be  argued  that  the  fight  for  equal  access  to  news  sources 
could  have  achieved  more  favorable  results  if  the  principal  spokes- 
men for  radio  and  television  had  been  recognized  as  managemeni 
spokesmen  and  not  as  employes  of  management. 

This  fight  promises  to  be  a  long  one.  There  will  be  some  localizec 
triumphs  like  the  admission  of  radio  and  tv  to  the  Army-McCarth) 
hearings.  There  will  be  localized  defeats  like  the  exclusion  oi 
radio-tv  from  the  forthcoming  hearings  on  the  McCarthy  censurt 
resolution.  But  the  long  campaign  cannot  be  successful  in  estab 
lishing  radio  and  television  on  their  deserved  parity  with  the  press  i 
until  the  radio-tv  cause  is  led  by  generals,  with  the  authority  anf 
prestige  of  generals. 

Radio  and  television  have  the  technical  capacity  to  become  tht 
undisputed  leaders  in  the  world  of  journalism.  It  is  up  to  the  man 
agement  of  radio  and  television  to  see  that  this  capacity  is  put  t( 
full  use. 

Broadcasting    •  Telecastini 


V 


Jim  DeLand 
Drives  Your 
Sales  Message 
Home  ... 

in 


Every  night  at  5  PM  on  WWJ,  Jim 

DeLand  drives  home  amid  the  bulk  of 
Detroit's  975,000  auto-riding  workers. 
His  program  is  smack  in  the  middle  of 
the  daily  homeward  rush. 


This  is  a  WWJ  show  with  lots  of  appeal  to  drivers.  The  records  are  sweet 
and  lively.  The  baseball  scores  are  hot.  The  safe-driving  tips  are  subtle. 
The  commercials  are  blended  with  DeLand  piano  ramblings.  And  the 
voice  . . .  that  voice  of  DeLand'1 s  is  the  most  persuasive  in  Detroit  radio  as 
it  rolls  out  from  under  the  dash,  driving  home  a  sales  message. 


YOUR  PRODUCT  BELONGS  IN  GOOD 
"COMPANY,  DRIVING  HOME  WITH  JIM  DELAND 


UIUIJ 


AM 
FM 


AM  —  950  KILOCYCLES  -  5000  WATTS 
FM  —  CHANNEL  246-97.1  MEGACYCLES 


Basic  NBC  Affiliate 
Associate  Television  Station    WWJ -TV 


WORLD'S  FIRST  RADIO  STATION   •   Owned  and  Operated  by  THE  DETROIT  NEWS    o    National  Representatives:  The  GEORGE  P.  HOLUNGBERY  CO. 


in  Kansas  City- 


"Ready  in  September...  * 


As  you  read  this  page,  work  proceeds  day  and  night 
on  the  new  KMBC-TV  tower  and  RCA  transmitter 
installation  in  Kansas  City.  These  new  facilities  make 
Channel  9  the  undisputed  BJG  TOP  TV  station  in 
the  Heart  of  America.  The  predicted  0.1  mv/m  cov- 


erage  map,  prepared  by  A.  Earl  Cullum,  Jr.,  con- 
sulting engineer,  shows  how  KMBC-TV  increases  the 
Kansas  City  television  market  by  thousands  of 
additional  TV  homes. 


JOPmost  met 


predicted 
01MV/M  contours 


With  its  tall  tower  and  full  power, 
KMBC-TV  brings  an  entirely  new 
value  to  television  advertising  in  the 
Heart  of  America.  No  other  Kansas 
City  station  gives  you  the  unbeatable 
advantage  of  mass  coverage  plus  the 
audience-holding  programming  of 
CBS-TV  .  .  .  the  nation's  leading  net- 
work .  .  .  combined  with  KMBC-TV's 
own  great  local  shows. 

Get  on  the  CHANNEL  9 
Bandwagon  NOW! 

Contact  KMBC-TV  or 
your  Free  &  Peters  g 
Colonel   for  choice 
availabilities. 


FREE  &  PETERS,  INC. 
National  Representatives 


Basic  Affiliate 


ONE  OF  AMERICA'S  GREATEST  BROADCASTING  INSTI- 
TUTIONS—Here  Channel  9  (and  Radio  Stations  KMBC-KFRM) 
originate  some  of  the  most  ambitious  local  programming  seen 
and  heard  in  the  Heart  of  America.  TV  facilities  include  15-set 
TV  studios,  a  2600-seat  theater,  both  RCA  and  Dumont  studio 
camera  chains,  RCA  film  cameras,  telops,  telejectors,  film  pro- 
jectors, rear-vision  slide  projector,  spacious  client  viewing  room 
and  two  complete  sets  of  remote  equipment.  Color  telecasts  can 
be  handled  from  the  new  RCA  316,000-watt  transmitter. 


KMBC-TV 

The  BIG  TOP  Station  in  the  Heart  of  America 


Don  Davis, 
Vice  President 


•  John  T.  Schilling, 
Vice  President  and  General  Manager 


George  Higgins, 
Vice  President  and  Sales  Manager 


and  in  Radio  it's  KMBC,  Kansas  Citv.  Missouri 


KFRM  for  the  State  of  Kansas 


.  .GUST  30,  1954 


ROAD 


35c  PER  COPY 


STING 


telecasting 


i  iness  Rising  With 
le  Leading  Way 
Page  31 


Major  Meetings 
cago  This  Week 
Page  38 

2  Firms  Ready 
t  Budgets 

p. 


Page  46 


Group  May  Buy 
foldings  in  D.  C. 
Page  72 


URE  SECTION 


s  on  Page  79 


year 


NEWSWEEKLY 
UDIO  AND  TV 


Radio's  rarin'  in  Baltimore! 
...  and  the  BIG  BARGAIN  buy  is  still  W-l-T- 


143,000  radio  sets  sold  last  year;  only  48,000  TV  sets! 

W-I-T-H's  audience  is  bigger  now  than  ever!  And  the  rates  are  just  the  same. 

Last  year  more  than  143,000  radio  sets  were  added  in  the  Baltimore  area. 
Now — more  than  ever — you  get  a  lot  for  a  little  from  W-I-T-H. 

Baltimore  is  a  tight,  compact  market.  W-I-T-H  covers  all  you  need  with  top  Nielson- 
at  rates  that  make  it  possible  to  get  the  frequency  of  impact  that  produces  sales. 

Get  your  Forjoe  man  to  give  you  the  whole  story  about  W-I-T-H 
and  the  Baltimore  market. 


IN  BALTIMORE 


TOM  TINS  LEY,  PRESIDENT 


REPRESENTED  BY  FORJOE  &  COMPANY 


SUN  OIL  COMPANY  does 


A    COMPLETE  JOB... 


HAVENS   AND   MARTIN,  Inc.  STATIONS 


WMBG 
WCOD 
WTVR 


Maximum  power — 
100,000  watts  at  Maximum  Height — 
1049  feet 


When  you  "fill  'er  up"  with  SUNOCO  ...  the 
power  flowing  into  your  tank  is  the  result  of  a 
complete  job  of  production.  The  exacting 
scientific  control  at  SUN's  catalytic  cracking  plants, 
such  as  the  above  in  Toledo,  insures  the  best  in 
petroleum  products.    Together  with  modern 
distribution  and  salesmanship,  Sun  Oil  Company 
stands  a  leader  in  the  field. 

Havens  &  Martin,  Inc.,  also  gives  you  power  .  .  . 
"sales"  power  from  Richmond  to  the  rich  areas 
throughout  Virginia.    Creative  programming  and 
public  service  on  WMBG,  WCOD  and  WTVR  has 
built  large  and  loyal  audiences.    Join  the  other 
advertisers  using  the  First  Stations  of  Virginia. 


WMBG  am  WCOD  m  WTVR 


FIRST    STATIONS    OF  VIRGINIA 

Havens  &  Martin  Inc.  Stations  are  the  only 
complete  broadcasting  institution  in  Richmond. 
Pioneer  NBC  outlets  for  Virginia's  first  market. 
WTVR  represented  nationally  by  Blair  TV,  Inc. 
WMBG  represented  nationally  by  The  Boiling  Co. 


I 


ake  out  a  map  of  Pennsylvania,  and  measure 
the  vast  area  covered  by  WB RE-TV  as  indi- 
cated by  the  cities  shown  above,  and  you  begin 
to  realize  how  important  it  is  to  you,  the  time 
buyer,  to  select  WBRE-TV  in  this,  more  than 
1,370,000  population  area  of  Manufacturing, 
Mining,  Farming  and  Wholesale  distribution 
payrolls.  WBRE-TV  serves  most  of  these 
people  most  of  the  time. 


There  are  many  reasons  why  the  TV  viewers  in 
this  Colossal  Coverage  turn  more  frequently 
to  WBRE-TV  ...  we  have  the  most  and  the 
best  day  and  night  programming,  both  local 
and  network  ...  we  have  the  best  quality 
signal,  because  we  have  one  of  the  best  tech- 
nical staffs  in  the  country  .  .  .  WBRE  is  the 
pioneer  station  of  N.E.  Pennsylvania  ...  1st 
in  Radio,  1st  in  TV  and  now,  1st  in  Color  TV. 
UHF  set  count  December  31,  1953  was  130,000. 
UHF  set  count  as  of  July  31,  /Q54  was  163,000. 


■TV  Ch.  28  Wilkes-Barre,  Pa. 

O©0 


National  Representative  The  Headle.y-Reed  Co. 


Published  every  Monday  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications,  Inc..  1735 
DeSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


One  of  America's 
Pioneer  Radio  and 
Television  Stations 


WGAL  •  33rd  year 
WGAL-FM*  7th  year 
WGAL-TV*  6th  year 

Lancaster,  Penna. 


316,000  WATTS 


Steinman  Station 
Clair  McColIough,  President 


Represented  by 


MEEKER 


New  York 
Los  Angeles 


Chicago 
San  Francisco 


Page  4    •    August  30,  1954 


Broadcasting   •  Telecasting 


closed  circuit 


ATTACKS  of  Hearst  radio-tv  columnists 
on  CBS  news  commentators  appear  to  have 
put  chill  on  prospect  that  CBS-TV  will 
affiliate   with   Hearst   should  newspaper 
succeed  in  procuring  contested  ch.  6  as- 
signment at  Whitefish  Bay,  in  Milwaukee 
market  area.    Latest  attack  against  CBS 
l  Inc.  President  Frank  Stanton  in  New  York 
I  Journal-American  understood  to  have 
!  capped  climax,  with  prospect  now  that  CBS 
affiliation  either  will  remain  with  uhf  (cur- 
rent affiliate  is  WCAN-TV)   or  go  to 
!  recently-merged  ch.    12  group  [WTVW 
!  (TV)].   CBS  Radio  is  affiliated  with  WISN 
Milwaukee,  Hearst-owned. 

★  ★  ★ 

PROJECT  to  increase  power  limit  of  Class 
!  IV  (local)  stations  from  present  250  w  to 
1000  w  is  gaining  momentum  as  means  of 
improving  local  station  service  throughout 
i  country.    Among  those  supporting  move 
!  for  horizontal  increase:  Merrill  Lindsay, 
WSOY  Decatur,  111.;  Robert  T.  Mason, 
WMRN   Marion,   Ohio,   and  F.  Ernest 
(Dutch)  Lackey,  WHOP  Hopkins ville,  Ky. 
Former  FCC  Comr.  T.  A.  M.  Craven,  of 
Craven,  Lohnes  &  Culver,  has  been  re- 
tained as  engineering  consultant. 

★  ★  ★ 

FOUR  stations  of  Westinghouse  Broad- 
casting Co.  expected  to  join  Quality  Radio 
Group,  cooperative  nighttime  tape  project, 
probably  at  Sept.  2  organization  meeting 
in  Chicago.  Stations  are  KDKA  Pitts- 
burgh (I-A);  WBZ-WBZA  Boston-Spring- 
field (I-B);  KYW  Philadelphia  (I-B),  and 
KEX  Portland,  Ore.  (I-B),  all  50  kw. 
These  additions  would  bring  list  up  to  21 
stations,  but  number  of  others  known  to 
be  awaiting  approval  of  their  boards 
before  formally  announcing  affiliation. 
Ceiling  is  36  stations,  with  hope  of  begin- 
ning service  this  fall  [B«T,  Aug.  23,  16]. 


SUBSTANTIAL  progress  is  being  made 
in  RCA's  David  Sarnoff  Laboratories, 
Princeton,  N.  J.,  on  development  of  elec- 
tronic color  process  as  substitute  for  photo 
engravings.  Inside  report  is  that  develop- 
ment may  be  forthcoming  much  sooner 
than  originally  anticipated  and  that  it  will 
be  boon  to  graphic  arts  in  cutting  costs  and 
in  perfecting  problems  incident  to  color 
registration.  ,  <' 

★  ★  ★ 

ALL  ISN'T  SERENE  for  Chairman  John 
W.  Bricker  of  Senate  Interstate  Commerce 
Committee  in  his  home  state  of  Ohio  be- 
cause of  his  full-dress  investigation  of  radio 
and  tv.  It's  reported  that  some  of  his  most 
prominent  newspaper  backers,  also  in  radio 
and  tv  broadcasting,  are  disturbed  oyer  his 
self-propelled  project.  Sen.  Bricker's  presr 
ent  term  runs  until  Jan.  3,  1 959.  First 
outcropping  of  opposition  may  icome  in 
newspaper  editorials  challenging  investiga- 
tion as  badly  timed,  of  no  useful  purpose 
and  of  being  steeped  in  politics. 

★  ★    ★  ::"  ' 

DELIVERY  of  FCC's  1953  Christmas 
present  to  fm  broadcasters — authorization 
of  multiplex  and  simplex  auxiliary'sjervices 
such  as  functional  music — is  predicted  well 
before  holiday  season  this  year.  Best  guess: 
FCC  will  approve  proposal  over  protests 
of  non-broadcast  services  on  ground  oper- 
ation is  more  like  broadcasting  than  point- 
to-point,  will  bolster  fm  business. 

★  ★  ★ 

MORE  LIGHT  on  FCC's  look  into  politi- 
cal libel  at  behest  of  Dept.  of  Justice  [B»T, 
Aug.  16]:  Legal  staff  is  drafting  proposed 
uniform  statute  for  submission  to  FCC 
when  it  reconvenes  with  likelihood  it  will 


go  to  Dept.  of  Justice  for  presentation  to 
Council  of  State  Attorney  Generals,  meet- 
ing in  Washington  in  late  September. 

★  ★    ★  ■ 

ELLIS  MOORE,  manager  of  radio-tv  busi- 
ness publicity  for  NBC,  reportedly  in  line 
for  elevation  to  director  of  press  depart- 
ment, under  press  and  publicity  vice  pres- 
ident Sydney  H.  Eiges.  Richard  T.  Con- 
nelly leaving  directorship  to  return  to 
Young  &  Rubicam,  New  York,  as  assistant 
manager  of  radio-tv  department  [B*T,  Aug. 
16$  '     -     ;  ;,,    .  • 

★  ★  '★ 

H  QUENTON  COX,  Portland  broadcaster 
and  former  president  of  KGW,  has  decided 
to  remain  in  Pacific  Northwest  and  prob- 
ably will  acquire  fm  station,  i  He  rejected 
offer  of  NARTB  administrative  ppst  made 
by  President  Harold  E.  Fellpws  because  of 
current  station  negotiations.  Mr.  Fellows 
has  altered  his  original  plap  with  naming 
of  Howard  H.  Bell  as  assistant  to  the  presi- 
dent (story  page. 62).  ; 

★  ★  ★      '-  ''[:  \  ■'•>: 

ROBERT  K.  RICHARDS,  whose  tenure,  as 
administrative  vice  president  of  NARTB 
was  to  wind  up  Sept.  1,  at  which  time  he 
planned  to  enter  private  public  relations 
practice,  has  ggreed  to  remain  another 
month  at  behest  of  President  Harold  E'. 
Fellows.  Mr.  Fellows  does  not  plan  ap- 
pointment of  successor  as  No.  2  man. 

★  ★  ★ 

THEODORE  GRANIK,  creator  of  Amer- 
ican Forum  of  the  Air  and  Youth  Wants 
to  Know,  has  three  new  programs  in  works, 
two  of  which  depart  from  forum  format. 
Mr.  Granik's  radio-tv  activity  is  avocation; 
his  main  pursuit  is  law  practice. 


n 


the  week  in  brief 


^  Preview:  a  bra  commercial  on  tv  ..... 

►  Nine  advertisers  allot  spot  budgets  ....... 

►  Hazel  Bishop  takes  Toni  to  the  courts 

►  ABC  Film  opens  Dallas,  Atlanta  offices  .  . 

►  The  district  meetings  plan  their  agendas  . 

►  Another  Nielsen  technique:  Recordimeters 


► 

► 

31 

► 

38 

► 

46 

► 

46 

► 

50 

► 

58 

► 

62 

► 

63 

► 

64 

► 

Perjury  charged  in  Portland  ch.  12  case  ....  66 

Levy,  associates  eye  WTOP  buy   72 

WOR-TV  sets  up  movie  repeat  schedule   76 

Approval  of  writers  groups  merger  nears   78 

Merchandising:  most  stations  do  ........ 

How  the  kids  boost  the  family's  televiewing 
The  first  network  editorial ,  ;  .  "i  


81 
83 
86 
94 


Broadcasting    •  Telecasting 


German  tv  production  up  .  ..... 

: !     ,  -,  gags  •         *5«^--''  '•         -  -v 

Color  by  year-end:  AT&T  promises  126  stations  97 

Five  NBC  affiliates  named  for  radio  study     ....  99 

Telestatus:  tv  stations,  sets,  target  dates   Ill 

August  30,  1954    •    Page  5 


What  Makes  a  Radio  Station  Grate? 

"Commercials."  —  J-hn  Cr-sb- 


•  Now  Read  What  these  Other  Folks  Have  to  Say 
About  WMT  and  WMT-TV 


"I've  been  buying  time  on  the  radio  for  many  a  day,  man 
and  boy,  and  I  never — no,  never! — saw  a  letterhead  like 
yours  before!  Or  since." 

— Time  Buyer, 
Oelwein,  Iowa 


"Your  'Lights  Out'  Program  gives  me  the  creeps." 

— Ch-s.  Ad--ms 

"Why  don't  you  give  us  the  right  time?" 

— Nicely  Nicely  Johnson 

"Give  us  more  programs  like  the  Coronation." 

— British  listener 

"Please  send  me  a  catalogue." 

— Anon. 

"I  sure  admire  the  art  in  your  ads." 

—Hutch 


"The  movie  last  night  was  terrific.  But  my  popcorn  didn't 
come.  I  been  a  good  customer  of  your  for  many  a  day, 
man  and  boy,  and  I  never- — no,  never!  didn't  get  my  pop- 
corn before.  What's  television  coming  to?" 

— Your  friend  Irma 

"Last  night  your  Weatherman  promised  me 
fair  and  warmer  and  today  it  rain.  What 
the  hell  kind  of  station  you  run  anyway?" 

—Wet  Hen 


"You  sure  a  bunch  of  good  sports." 
— Tait  Cummins,  WMT  Sports  Director 


"But  we  sent  you  the  order 
last  week.  Check  the  transom." 

— The  Katz  Agency 


NOTE:  Please  send  your  unsolicited  testimonials  to 

WMT  AM  &  TV 

CBS  for  Eastern  Iowa 

Mail  Address:  Cedar  Rapids 

National  Representatives:  The  Katz  Agency 


Page  6    •    August  30,  1954 


Broadcasting   •  Telecastin 


at  deodline 


M&T  Rate  Adjustments 
-avor  Smaller  Tv  Users 

NEW  "'package"  rate  for  combination  video 
knd  audio  service  furnished  telecasters  by 
f\T&T,  reducing  minimum-hours  requirement 
or  audio  and  accompanied  by  corresponding 
eduction  in  station  connection  charges,  filed 
jy  Bell  System  with  FCC,  to  be  effective  Oct.  1. 

Under  present  tariffs,  telecasters  (primarily 
networks)  must  contract  for  audio  and  video 
ervices  separately  and  must  pay  for  at  least 
16  hours  per  day  for  audio  as  against  8-hour 
•ninimum  for  video.  Thus  for  eight  consecutive 
lours  per  day,  cost  is  $35  per  channel  mile 
-"or  video  plus  $6  for  audio,  or  total  of  $41  per 
:hannel  mile  for  both.  New  package  rate  for 
-ioth  services  comes  to  $39.50  per  channel 
nile  for  eight  consecutive  hours. 

"This  offering  gives  the  broadcasters  a  more 
avorable  contracting  arrangement"  and  was 
lesigned  "to  better  meet  the  varying  require- 
nents  of  the  television  industry,"  company 
;aid.  Chief  beneficiaries  of  move,  observers 
elt.  would  be  ABC-TV  and  DuMont  Tv,  since 
hev  use  network  facilities  fewer  hours  per 
Jay  than  do  CBS-TV  and  NBC-TV. 

Under  scale  established  for  new  package  rate, 
line  consecutive  hours'  audio-video  service 
^■ould  cost  $41.75  per  channel  mile  as  against 
existing  $43  total;  10  hours,  $44  instead  of 
545;  11  hours,  $46.25  instead  of  $47;  12 
lours.  $48.40  instead  of  $49;  13  hours,  $50.55 
instead  of  $51;  14  hours,  $52.70  instead  of  $53, 
and  for  15  hours,  $54.85  instead  of  $55.  For 
16  consecutive  hours,  new  rate  remains  same 
a-  old:  $57. 

Reduction  in  station  connection  charges 
«.\ould  bring  present  $575  monthly  rate  for 
eight-hour  service  down  to  $555,  with  cor- 
responding changes  ranging  up  on  hourly  basis. 
For  instance:  at  15  hours,  present  rate  of  $820 
Aould  be  cut  to  $817;  for  16,  $855  to  $854. 

Carnation  Buys  ABC-TV 
Grid  Schedule  Regionally 

CARNATION  Co.,  Los  Angeles,  has  signed  as 
nrst  sponsor — on  regional  basis — of  ABC-TV's 
l?-game  NCAA  fall  football  schedule,  accord- 
ing to  joint  announcement  today  (Monday)  by 
Carnation  President  E.  H.  Stuart  and  ABC 
Executive  Vice  President  Robert  H.  O'Brien. 
Carnation  will  sponsor  full  schedule,  starting 
with  Sept.  18  California  vs.  Oklahoma  at 
Berkeley,  on  ABC-TV  Pacific  Coast  Regional 
Network.  This  is  lineup  of  14  stations  in  Cali- 
fornia, Oregon  and  Washington.  Agency  for 
Carnation  is  Erwin,  Wasey,  Los  Angeles. 

Reports  circulated  that  negotiations  for  other 
regional  sponsorships  of  games — which  in  any 
case  are  to  be  carried  nationwide — were  near- 
ing  completion.  Earlier,  with  time  for  kickoff 
game  approaching  and  no  sponsor  signed  for 
full  slate,  ABC-TV  at  one  point  was  offering 
sponsorship  on  "per  game"  basis. 

Streibert  Reports  Progress 

U.  S.  Information  Agency  is  using  every  means 
at  hand  to  fight  international  communism,  Di- 
rector Theodore  C.  Streibert  said  yesterday 
'Sun.)  in  second  semi-annual  report  to  Con- 
gress. Among  accomplishments:  distribution 
of  tv  films  to  24  stations  in  19  countries  of 
Europe,  Latin  America,  Far  East  and  Africa. 


LITTLE  EFFECT 

RULING  that  seller  who  grants  adver- 
tising allowances  to  one  dealer  must 
pass  that  information  along  to  all  his 
dealers,  issued  Thursday  by  Federal 
Trade  Commission,  is  expected  to  have 
no  more  that  "infinitesimal"  effect  on 
broadcast  advertising,  BAB  President 
Kevin  Sweeney  estimated  Friday.  He 
said  that  outside  soft-line  field,  which 
was  involved  in  FTC  case,  major  co-op 
advertisers  with  few  exceptions  already 
follow  uniform  policy  of  making  their 
co-op  known  to  all  their  respective  deal- 
ers. He  also  noted  growth  in  share  of 
co-op  budgets  devoted  to  radio. 


DuMont  Stations  Plan 
For  Promotion  and  Color 

DuMONT  o&o  stations  announced  plans  Fri- 
day for  "aggressive  merchandising,"  further 
network  integration,  "a  composite  film"  for 
agency  showing,  and  color  telecasting  after 
two-day  sessions  with  DuMont  Network  officials. 

Film  will  show  "out-of-town"  agencies  what 
all  three  stations  do  in  local  programming. 
Decisions  on  color  included:  (1)  WABD  (TV) 
New  York  to  originate  color  programs  (from 
film)  next  month  for  New  York  area;  (2) 
WDTV  (TV)  Pittsburgh  to  be  equipped  to 
transmit  color  programs  "moved  by  any  net- 
work." Ways  were  considered  to  permit  WTTG 
(TV)  Washington,  third  o&o,  to  telecast  color. 

ABC  Sets  McCarthy  Shows 

ABC  Radio  network  scheduling  three  special 
newscasts  daily  to  report  highlights  of  Watkins 
Committee  hearings  on  censure  charges  against 
Sen.  McCarthy.  With  radio  and  tv  barred  from 
direct  coverage,  ABC  said  its  radio  reporters 
would  review  developments  and  give  excerpts 
of  testimony  from  stenographic  transcript  of 
proceedings.  Broadcasts  will  be  presented  at 
11:45  a.m.-noon,  3:45-4  p.m.,  and  4:45-5  p.m., 
all  EDT,  on  days  when  hearings  in  session. 

WINT  (TV)  Joins  CBS-TV 

WINT  (TV)  Waterloo  (Fort  Wayne),  Ind.  (ch. 
15),  signed  by  CBS-TV  as  primary  affiliate, 
effective  Sept.  26,  CBS-TV  station  relations 
vice  president  Herbert  V.  Akerberg  announced 
Friday.  Station  is  owned  by  Tri-State  Televi- 
sion, with  Ben  Baylor  as  general  manager. 


SECOND  SETS 

NEARLY  HALF  of  tv  families  in  Los 
Angeles  plan  to  buy  second  tv  sets,  most 
of  them  in  1955,  according  to  survey 
made  for  Admiral  Corp.,  Chicago,  by 
Woodbury  College.  Of  1,200  families 
interviewed,  37%  indicated  they  would 
buy  second  set  because  of  conflict  be- 
tween children's  and  adult  shows,  32% 
wanted  larger  screens.  Survey  placed 
number  of  viewers  in  average  household 
at  3.3,  said  large  screen  sets  (21-in.  and 
up)  are  owned  by  40%  of  families. 


•    BUSINESS  BRIEFLY 

BLOCK  BUSTER  •  Block  Drug  Co.,  Jersey. 
City,  N.  L,  from  Sept.  1  through  December 
will  promote  its  Amm-i-dent  toothpaste  with 
heaviest  spot  tv  schedules  ever  put  behind  any 
dentifrice,  George  J.  Abrams,  vice  president 
and  advertising  manager,  announced  Friday. 
Campaign  was  placed  in  107  major  markets 
with  frequency  as  much  as  25  times  per  week. 
Spot  schedule  is  in  addition  to  Amm-i-dent's 
sponsorship  of  Danger  on  CBS-TV,  Tuesday 
nights. 

CLAUDETTE'S  TONI  •  Toni  Co.,  Chicago, 
through  Weiss  &  Geller,  N.  Y.  and  Chicago, 
will  sponsor  Claudette  Colbert  Show  starting 
Oct.  30  in  Saturday  8:30-9  p.m.  period  on  NBC- 
TV.  Pending  start  of  Colbert  show,  advertiser 
will  underwrite  The  Duke. 

CROSLEY  ON  NBC  •  Crosley  Div.,  Avco  Mfg. 
Corp.,  Cincinnati  (tv  sets),  through  BBDO, 
N.  Y.,  will  sponsor  football  Game  of  the  Week 
Saturdays,  2:30  p.m.  to  conclusion,  on  full  NBC 
Radio  network.  Wherever  network  cannot  clear 
time  on  its  own  affiliated  stations,  advertiser 
plans  to  buy  non-NBC  stations. 

COFFEE  RECOUPING  •  Pan  American  Cof- 
fee Bureau  planning  institutional  campaign  in 
television  starting  early  in  October  with  par- 
ticipations on  Today  on  NBC-TV  and  spot 
announcements  placed  in  22  markets  where 
Today  is  not  carried.  Bureau  will  promote 
coffee-drinking  to  offset  last  season's  high  price 
for  coffee  and  tea  companies'  inroads  on  coffee 
sales.  Cunningham  &  Walsh,  N.  Y.,  is  agency. 

SPOTS  FOR  GULF  •  Gulf  Oil  Co.  (gasoline), 
through  Young  &  Rubicam,  N.  Y.,  placing 
radio  spot  announcement  drive  starting  Sept. 
15  for  13  weeks  in  about  50  markets. 

WADE  GOES  EAST  •  Geoffrey  Wade  Adv., 
Chicago,  announces  opening  of  New  York 
office  at  10  E.  49th  St.,  effective  Sept.  15,  with 
Forrest  Owen  Jr.  as  manager.  Mr.  Owen 
joined  Wade  in  Chicago  in  1944,  transferred 
to  Hollywood  office  in  1946  as  radio-tv 
director. 


'Reply7  to  Ike  Set 

OPENING  GUN  of  Democratic  "reply"  to 
all-networks  speech  last  Monday  night  by  Presi- 
dent Eisenhower  probably  will  be  talk  by  Sen. 
Albert  Gore  (D-Tenn.)  on  MBS  Wednesday  at 
10:30-11  p.m.  EDT.  Democrats,  promised  time 
on  ABC  radio  and  tv  and  NBC  radio  and  tv, 
plan  to  announce  speakers  and  times  early  this 
week.  Denied  time  by  CBS  and  DuMont  (see 
story,  page  97),  Democratic  National  Commit- 
tee has  heard  nothing  further  from  either,  com- 
mittee spokesman  said. 

Demos  to  Map  Strategy 

DEMOCRATIC  National  Committee  meets 
Sept.  17-18  at  Indianapolis'  Claypool  Hotel  with 
staff  people,  party  leaders  and  others,  including 
representatives  from  Joseph  Katz  Co.,  commit- 
tee's agency,  to  discuss  strategy  for  fall  election 
campaign.  Party  leader  Adlai  Stevenson  will 
address  fund-raising  dinner  Sept.  18  with  "major 
speech,"  committee  spokesman  said,  adding  for- 
mer President  Harry  Truman  will  attend  if 
he's  well  enough. 


Broadcasting   •  Telecasting 


August  30,  1954    •    Page  7 


A  contract  worth  telling  about! 


We're  right  proud  of  a  new  contract  one  of  our 
enterprising  local  salesmen  obtained  recently: 

Delta-C&S,  the  nations  fifth  largest  airline, 
bought  the  CBS  World  News  Round-Up,  8  to  8:15 
a.m.  Monday  through  Saturday,  for  52  weeks  start- 
ing June  28 — 312  broadcasts. 

A  significant  side-light  is  that  Delta-C&S  is  a 
hometown  company.   Its  officials  know  the  local 


picture  mighty  well.  So  does  their  advertising 
agency,  which  also  has  headquarters  in  Atlanta. 
So,  when  it  came  to  picking  a  station — they  knew 
what  they  were  doing! 

To  reach  the  most  people,  at  the  lowest  cost, 
in  the  ever-growing  Atlanta  market — it  will  pay 
you  to  follow  the  lead  of  Delta-C&S  Airline  and 
choose  WAGA. 


waga( 

 CBS-radio  in  Atlanta 


Represented  Nationally  by 
the  KATZ  AGENCY,  Inc. 

Tom  Harker,  V.P.  and  Nat'l  Sales  Director,  118  E.  57th  St.,  New  York  22    •    Bob  Wood,  Midwest  National  Sales  Manager,  230  N.  Michigan  Ave.,  Chicago 


Page  8    •    August  30,  1954 


Broadcasting    •  Telecasti; 


at  deadline 


ronton  Says  CBS  to  Sell 
ration  Minorities  By  Jan.  1 

iBS  has  target  date  of  Jan.  1,  1955,  for  sale 
E  its  minority  interests  in  WTOP-AM-FM-TV 
'ashington  and  WCCO-AM-TV  Minneapolis 
id  is  free  to  sell  its  holdings  in  KQV  Pitts- 
irgh  (ch.  4  tv  applicant)  any  time  it  wishes, 
•esident  Frank  Stanton  testified  Friday  at  St. 
ouis  ch.  11  hearing  before  Examiner  Thomas 
onahoe  (see  story  page  66).  CBS  is  one  of 
'c  applicants. 

Dr.  Stanton  said  network  proposes  to  sell 
hidings  in  three  outlets  and  has  always  in- 
cded  to  dispose  of  minority  interests  if  neces- 
'ry  to  permit  full  ownership  of  stations  within 
TC  limitations. 

(In  statement  issued  Friday,  Philip  L.  Gra- 
vn,  president  of  Washington  Post  Co.,  reiter- 
ed  that  Post  company  hoped  to  buy  out  CBS 
inority  in  WTOP-AM-TV  and  said  "proposed 
le  of  this  minority  will  in  no  way  affect  the 
berating  policies  of  WTOP-TV  and  WTOP 
adio  in  view  of  the  Washington  Post  Co.'s 
vnership  of  a  controlling  interest.") 
Dr.  Stanton  testified  sale  formula,  including 
:ice,  is  incorporated  in  KQV  contract  and  net- 
ork  can  dispose  of  its  45%  interest  without 
■ed  of  negotiations.  He  added  he  has  re- 
lested  audits  of  Washington  and  Minneapolis 
operties  as  of  last  July  3 1  to  aid  negotiations. 
1  We're  trying  to  sell,"  he  testified,  "before  St. 
:>uis  case  is  decided  and  hope  to  be  out  of  sta- 
ins before  that  time."  CBS  owns  45%  of 
TOP  properties  and  47%  of  WCCO  stations, 
e  testified  network  has  non-voting  minority 
vnership  in  three  cities. 
His  lengthy  testimony  dealt  with  network's 
:ed  of  owned  stations  to  provide  financial 
.shion  needed  for  program  and  staff  develop- 
ent.  He  said  profits  from  networking  are  slim. 
Under  cross  examination  by  counsel  for  220 
Revision  Inc.,  Mr.  Stanton  estimated  85%  of 
venue  of  o&o  tv  stations  probably  would  come 
om  three  top  markets,  New  York,  Chicago 
id  Los  Angeles.  Mr.  Stanton  was  asked  to 
pply  data  on  CBS  subsidiaries  in  program- 
ing, packaging  and  allied  fields.  Case  re- 
mes  Wednesday. 

xaminer  Favors  Cowles 
or  Ch.  8#  Des  Moines 

■JITIAL  decision  proposing  to  grant  ch.  8 
•icility  in  Des  Moines  to  Cowles  Broadcasting 
o.,  operating  KVTV  (TV)  Sioux  City  and 
RNT-AM-FM  Des  Moines  among  its  prop- 
ties,  announced  by  FCC  Friday.  Examiner 
!i]Iard  F.  French  favored  Cowles  over  Murphy 
roadcasting  Co.,  competing  applicant  (operates 
SO-AM-FM  Des  Moines). 
Long  hearing  record  involved  heated  com- 
ititive  claims  and  charges,  with  unsuccessful 
tempts  made  by  Murphy  to  introduce  evidence 
:signed  to  show  Cowles  purportedly  mentioned 
Tiite  House  and  other  political  influences  and 
ade  financial  offers  to  induce  withdrawal  of 
(urphy  application. 

Examiner  French  conceded  Murphy  is  to  be 
Referred  on  issue  of  diversification  of  mass 
edia  and  integration  of  ownership.  He  found, 
jv  ever,  that  Cowles  was  to  be  preferred  for 
ore  meaningful  local  ownership,  program 
•oposals,  business-civic  experience,  participa- 
on  in  community  affairs  and  past  performance. 

-    >R  0  AD  CASTING     •  TELECASTING 


SEVEREST  CRITIC 

NOT  ALL  program  pioneering  leads  to 
successful  network  productions,  CBS 
President  Frank  Stanton  conceded  Friday 
while  testifying  at  St.  Louis  ch.  11  hear- 
ing before  FCC  Examiner  Donahue. 
"We've  had  clinkers  in  our  time — last 
night  for  example,"  he  said  jocularly, 
referring  to  his  own  appearance  in  net- 
work editorializing  role  (story  page  86). 


Sales  of  WEAN,  WTAC, 
KCSJ-AM-TV  Put  to  FCC 

THREE  transfers  of  station  properties,  both 
radio  and  tv,  filed  with  FCC  Friday.  Outlets 
involved  are  WEAN  Providence,  WTAC  Flint, 
Mich.,  and  KCSJ-AM-TV  Pueblo,  Colo. 

•  General  Teleradio  Inc.  sells  WEAN  to 
Providence  Journal  Co.  for  $260,000  cash  plus 
SI 8,200  real  estate.  Journal  will  surrender 
WPJB  (5  kw  on  1420  kc)  upon  acquiring 
WEAN  (5  kw  on  790  kc). 

•  WTAC  is  sold  by  Trendle-Campbell 
Broadcasting  Corp.  to  Radio  Hawaii  Inc., 
operator  KPOA  Honolulu  and  subsidiary  of 
Tele-Trip  Policy  Co.,  New  York.  Considera- 
tion: $91,000  cash  plus  assumption  of  liabili- 
ties of  about  $196,000  [B»T,  Aug.  9].  WTAC 
earlier  surrendered  ch.  16  tv  permit  after  sus- 
pending tv  operation. 

•  KCSJ-AM-TV  control  is  transferred  from 
Douglas  D.  Kahle  (67%)  and  Robert  L.  Clin- 
ton Jr.  (33%)  to  Bankers  Life  &  Casualty  Co. 
(KGA  Spokane)  to  settle  loan  of  some  $300,- 
000.  Bankers  Life  agrees  to  advance  addi- 
tional funds  to  keep  stations  on  air,  will  retain 
Mr.  Kahle  for  five  years  at  $1,000  monthly 
plus  25%  of  net  operating  profit.  Mr.  Kahle 
also  gets  option  to  buy  25%  at  later  date  for 
$12,500. 

Balance  sheets  submitted  with  WEAN  trans- 
fer bid  for  General  Teleradio  Inc.  showed  as 
of  June  30  total  assets  (including  MBS)  of 
nearly  $11.8  million,  earned  surplus  $4  million. 
Current  liabilities  were  $3.6  million,  long  term 
debt  $3.5  million.  Balance  sheet  for  Journal 
as  of  same  date  gave  total  assets  of  nearly 
$7.8  million,  unsegregated  surplus  $4.8  million, 
current  liabilities  $1.2  million.  Net  income 
after  federal  taxes  was  $750,505  for  1952, 
$655,303  for  1953. 

Other  General  Teleradio  properties  include: 
WNAC-AM-FM-TV  Boston,  WOR-AM-FM- 
TV  New  York,  KHJ-AM-FM-TV  Los  Angeles, 
WHBQ-AM-TV  Memphis,  KFRC  San  Fran- 
cisco and  55%  interest  in  General  Times  Tele- 
vision Corp.,  operator  WGTH-AM-TV  Hart- 
ford. 


UPCOMING 

Aug.  31 -Sept.  1.  NBC-TV  Affiliates 
meeting,  Drake  Hotel,  Chicago. 

Sept.  1-2:  CBS  Radio  Affiliates  meeting, 
Edgewarer  Beach  Hotel,  Chicago. 

Sept.  2:  Television  Bureau  of  Advertis- 
ing meeting,  Blackstone  Hotel,  Chi- 
cago. 

For  other  Upcomings  see  page  117. 


PEOPLE 

JOHN  T.  LORICK  appointed  director  of  ad- 
vertising and  sales  promotion,  Congoleum- 
Nairn,  Kearny,  N.  J.,  replacing  LAUREN  K. 
HAGAMAN.  Mr.  Lorick  formerly  was  sales 
promotion  manager  of  concern's  Gold  Seal 
division. 

LARRY  LOWENSTEIN,  acting  head  of  pub- 
licity-promotion department,  Benton  &  Bowles, 
N.  Y.,  since  last  January,  appointed  director 
of  department,  HOLCOMBE  PARKS,  vice  pres- 
ident and  director  of  public  relations,  announced 
Friday. 

i 

ROBERT  J.  JONES  appointed  advertising  di- 
rector of  Sterling  Insurance  Co.,  Chicago. 

DAVID  L.  QUAID,  freelance  color  photog- 
rapher, joins  Transfilm  Inc.  as  chief  camera- 
man, ROBERT  KLAEGER,  production  vice 
president,  announced  Friday.  HARRY  YLNG- 
LESG,  associated  with  Mr.  Quaid  for  three 
years,  also  joins  Transfilm  as  assistant  camera- 
man. Both  will  work  on  tv  commercials  and 
non-theatrical  films. 

DR.  W.  R.  G.  BAKER,  General  Electric  Co., 
reappointed  chairman  of  Television  Commit- 
tee of  Radio-Electronics-Tv  Mfrs.  Assn. 


McCollough,  Clay  to  Head 
NARTB  Convention  Group 

CO-CHAIRMEN  of  1955  NARTB  Convention 
Committee  named  Friday  by  President  Harold 
E.  Fellows.  They  are  Henry  B.  Clay,  KWKH 
Shreveport,  La.,  chairman  of  association's  Radio 
Board,  and  Clair  R.  McCollough,  Steinman 
Stations,  Tv  Board  chairman.  Convention  will 
be  held  week  of  May  22  in  Washington. 

Radio  and  tv  subcommittees,  having  even 
division  of  responsibility  so  each  medium  gets 
fair  share  of  convention  programming,  were 
named  by  Mr.  Fellows.  On  radio  group  serv- 
ing under  Mr.  McCollough  are  E.  K.  Harten- 
bower,  KCMO  Kansas  City,  vice  chairman  of 
Radio  Board;  James  H.  Moore,  WSLS  Roa- 
noke, Va.,  board  member  for  host  District  4, 
and  Ben  Strouse,  WWDC-AM-FM  Washington. 

On  tv  subcommittee  under  Mr.  McCollough 
are  Campbell  Arnoux,  WTAR-TV  Norfolk, 
Va.,  vice  chairman  of  Tv  Board;  Kenneth  L. 
Carter,  WAAM  (TV)  Baltimore,  and  Frank  M. 
Russell,  NBC. 

Other  members  of  full  10-man  committee 
are  Kenyon  R.  Brown,  KWFT  Wichita  Falls, 
Tex.,  1954  committee  chairman,  and  John  H. 
DeWitt  Jr.,  WSM  Nashville,  who  will  be  liaison 
for  Ninth  Annual  Engineering  Conference. 

WPTZ  (TV)  Stands  Firm 

WPTZ  (TV)  Philadelphia  has  no  intention  to 
"soft  pedal"  or  discontinue  its  weekly  Tele- 
rama  news  show,  station  program  manager 
Stan  Lee  Broza  said  Friday  following  charges 
last  week  by  attorney  for  burglary  suspect  that 
his  client  "was  arrested,  tried  and  convicted  on 
a  television  program"  before  he  was  formally 
arraigned  before  magistrate  on  specific  charges. 
Program  showed  suspect  being  questioned  by 
police  following  his  arrest. 

KTFS  Sold  to  Smith 

SALE  of  KTFS  Texarkana,  Tex.,  by  David  M. 
Segal  for  $102,500  to  Tennessee  broadcaster 
Arthur  D.  Smith  Jr.  reported  Friday,  subject 
to  FCC  approval.  Mr.  Smith  owns  WMTS 
Murfreesboro  and  WCDT  Winchester,  both 
Tenn.  KTFS  sale  includes  building.  Mr.  Segal 
owns  KUDL  Kansas  City,  KOSI  Denver, 
KOKO  Warrensburg,  Mo.,  WGVM  Greenville, 
Miss.,  and  KDKD  Clinton,  Mo.  Sales  handled 
by  Blackburn-Hamilton  Co.,  station  broker. 

August  30,  1954    •    Page  9 


RADIO  STATION 

WSAZ 

HUNTINGTON,  WEST  VIRGINIA 
SERVING  3  STATES 


PROGRAMMING 
for  the 
LOCAL  INTEREST- 

FOOTBALL 

MARSHALL 
COLLEGE 
(Huntington) 

COMPLETE  SCHEDULE 

★  ★  ★ 

WEST  VIRGINIA 
UNIVERSITY 

COMPLETE  SCHEDULE 

★  ★  ★ 

HIGH  SCHOOL  GAME 
OF  THE  WEEK 

(7  SCHOOLS  INCLUDED) 

★  ★  ★ 
PLACE  YOUR 

FALL  CAMPAIGN 

ON 

V/SAZ 

TO  REACH  THE 

COMPLETE 
LOCAL  AUDIENCE 


5,000  WATTS  DAY 
1,000  WATTS  NIGHT 
930  KC 


WSAZ 


/    Trfir)  -vi w 


TELEVISION  AFFILIATE 
WSAZ-TV 
Represented  by  THE  KATZ  AGENCY 


Page  10    •    August  30,  1954 


index 


BROAD 


LClASTI 


ING 

TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertisers  &  Agencies  46 

At  Deadline    7 

Awards   96 

Closed  Circuit    5 

Editorial   118 

Education    99 

Facts  &  Figures  63 
Feature  Section  79 
Film  '   58 


For  the  Record  101 

Government    64 

In  Review    14 

International    94 

Lead  Story    31 

Manufacturing  100 

Networks    97 

On  All  Accounts  16 


Open  Mike   2C 

Our  Respects    1't 

Personnel  Relations  7f 

Professional  Services  9/j 

Programs  &  Promotion  91 

Program  Services  ....  6(j 

Public  Interest    2c 

Stations    75 

Trade  Associations  b\ 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.(  Washington  6,  D.  C 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  Rufus  Crater  (New  York),  J.  Franl; 

Beatty,  Bruce  Robertson,  Senior  Editors;  Fred  Fitzgerald,  News  Editor ' 
David  Glickman,  Special  Projects  Editor;  Earl  B.  Abrams,  Lawrenq; 
Christopher,  Associate  Editors;  Don  West,  Assistant  News  Editor 
Harold  Hopkins,  Assistant  Editor;  Patricia  Kielty,  Special  Issues;  Ra; 
Ahearn,  Jonah  Gitlitz,  Louis  Rosenman,  Peter  Pence,  Staff  Writers' 
Kathryn  Ann  Fisher,  Joan  Sheehan,  Audrey  Cappella,  Editorial  As\ 
sistants;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South 

em  Sales  Manager;  George  L.  Dant,  Advertising  Production  Manage) 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fre< 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistan 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &       John  P.  Cosgrove,  Manager:  Elwood  M.  Slee,  Subscription  Managei. 
READERS'  SERVICE   Robert  Deacon,  Joel  H.  Johnston,  Sharleen  Kelley,  Jean  McConnell 
William  Phillips. 

BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 
.  EDITORIAL:  Rufus  Crater,  Senior  Editor;  Florence  Small,  Agenc 
Editor;  David  Berlyn,  Assistant  New  York  Editor;  Rocco  Famighett 
Selma  Gersten,  Barbara  Plapler. 

BUSINESS:   Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning 
Sales  Service  Manager;   Kenneth   Cowan,   Eastern   Sales  Manage 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 
Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Wester 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:   32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


SUBSCRIPTION  INFORMATION 
Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearboc 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  B.7OA0CAS 
ING  •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postog 
Regular  issues:  35c!  per  copy;  53d  and  54th  issues:  $3.00  per  copy.  Air  mail  service  available  at  postoj 
cost  payable  in  advance.  (Postage  cost  to  West  Coast  $41.60  per  year.) 
ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecastin 
1735  DeSales  St.,  N.W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  includin 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc..  using  the  titli 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  ard  Telecast*  in  195  j 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc 


Broadcasting 


Telecastin 


OOOO  0000.00 


Ow  i/«.e  Washington  scene... 

They  put  him  on 
j        a  pedestal 


Washingtonians  look  up  to  down-to- 
earth  Claude  Mahoney...hold  him  in 
such  high  regard  that  his  daily  news  and 
"once-over-lightly"  show  on  WTOP 
Radio  has  a  higher  rating  than  any  other 
program  at  its  time  (7 :30  a.m.) .  In  fact, 
a  higher  rating  than  any  news  program, 
local  or  network,  on  any  other  Washing- 
ton station  at  any  time,  day  or  night ! 

This  top-of-the-column  position  is  noth- 
ing new  to  Mahoney.  He's  been  a  top- 
drawer  Washington  news  figure  for  18 
years.  Served  as  White  House  correspon- 
dent for  the  Wall  Street  Journal... 
reported  for  a  Washington  newspaper 
and  another  station  for  a  spell . . .  gradu- 
ated to  WTOP  Radio  10  years  ago  and 
has  been  featured  in  the  same  time  period 
ever  since.  And  first  in  that  period  for 
the  past  5  years— month  after  month ! 

Why  such  popularity?  Perhaps  because 
listeners  like  the  way  farm-bred  Mahoney 
calls  a  spade  a  spade.  Or  because  his 
delivery  of  the  news  is  livened  with 
earthy  humor  and  cracker-barrel  philos- 
ophy. Whatever  the  reason,  he  has  the 
appeal  —  and  the  audience  —  that'll  put 
your  product  on  top  in  the  Washington 
area.  If  you  want  customers  to  look  up  to 
you,  look  up  Claude  Mahoney  on  Wash- 
ington's only  50,000-watt  radio  station. 

WTOP  RADIO 

Represented  by  CBS  Radio  Spot  Sales 


OOOOOOOO  <>miAD 


Source:  Puh 


/p6#tfettp  to  1000  KVI 


USING  YOUR 
1  KW  TRANSMITTER 


G-E  12  KW 
TRANSMITTER 


G-E  45  KW 


G'Tj  marks  another  milestone  in  transmitter  engineering!  Th 
•  pioneer  in  UHF  high-power  television  proudly  announa 
the  new  UHF  TV  transmitter— the  45  KW.  The  "bugs"  are  out,  i 
fact,  were  out  long  ago,  because  G.E.  incorporates  in  the  45  KW  teste 
and  proved  components  and  design  features  that  have  been  successfi 
in  1  KW  and  12  KW  transmitters  for  UHF! 

From  the  "45"  you  can  get  up  to  1,000  KW  of  UHF  power  th 
year!  With  an  antenna  gain  of  25  you  can  obtain  a  full  megawatt  < 
power  allowing  11%  line  loss.  G-E  engineers  reckoned  with  tr 


RG2I  CABLE 


LINE 
STRETCHER 


LOCK   DIAGRAM  OF 
45  KW  UHF 
TRANSMITTER 


RG2I  CABLE 

-AA/VWW1- 


RG2I  LINE 
CABLE      R  G  21  CABLE  cjRPTrHFR 

RG2i  rAVWVi — WWW- 

CABLE 


I2KW 
AURAL 
AMP 


"L_r 


I  KW 
AURAL 
AMP 


100  WATT 
DRIVER 
(TT-24-A) 


R  G  21  CABLE 
t>  'WWW 


RG2I  CABLE 


I  KW 

VISUAL 
AMP. 


RECT. 
CUBICLE 

SIX 
GL-857-B 


Output  I75kv.@  I8A 
Input'  440V.  3q)  ©  500  A 
(380KVA) 


WAVEGUIDE 
OUTPUT  TO 
ANTENNA 


WAVEGUIDE 
HYBRID 


..Terminating 
'.  Load 
■  WX-7—  A) 


YOU  CAN  POSITION  THE  OVERALL  35'  OF  EQUIPMENT  TO 
BEST  FIT  SPACE  REQUIREMENTS  IN  ANY  TV  OPERATION 


_J_— a—L^.     OR  I  "L*  PATTERN 

LJ  SHAPE    LJ  I  I  OR 


IN  LINE 


UHF  POWER  IN  1954! 


HF  TRANSMITTER 

MLars  you've  already  invested  in  present  1  KW  and  12  KW  trans- 
Wfers  throughout  the  country.  As  a  result  the  new  45  KW  utilizes  a 
if  icle  technique.  Your  present  transmitter,  whether  it  is  1  KW  or 
E«  12  KW  for  UHF,  may  be  used  in  part  to  make  up  the  ten  cubicles 
it:  be  new  45  KW. 

he  block  diagram  shows  one  suggested  arrangement  of  cubicles 
ikji  components.  To  save  floor  space  and  suit  your  individual  trans- 
it er  layout,  select  from  the  others  illustrated.  Or,  custom-tailor  a 
till:  icle  layout  to  fit  your  specifications. 


X  T  E  R  N  A  L 

E  Q 

U  1 

P  M  E 

N  T  : 

Height 

Width 

Depth 

Weight 

TE  TRANSFORMER 

90" 

59" 

59" 

5500  # 

CTOR 

69" 

31" 

31" 

1400# 

! 

TER  COOLER 

89" 

60" 

114" 

2700  # 

TER  PUMP 

17" 

15" 

39" 

650  # 

|_ 

TER  TANK 

33" 

33" 

33" 

1180# 

■M) 

CUIT  BREAKER 

24" 

16" 

17" 

300  # 

A  FEW  IMPORTANT  FEATURES 
OF  THE  NEW  G-E  45  KW 
FOR  UHF  TV: 

Q  Standard  quality-controlled  pro- 
duction tubes  and  components— in- 
cluding General  Electric's  proved- 
in-service  Klystron  tube. 

0  In  emergency,  will  operate  at  re- 
duced power  equal  to  the  highest 
known  output  of  current  transmit- 
ters. 


PHONE  . . .  WIRE  ...  or  WRITE  US  TODAY! 

Act  now  if  you  want  this  installation  in  1954!  Your  G-E  district 
representative  will  furnish  complete  details  on  this  important 
new  transmitter  ...  or  help  in  planning  your  floor  layout.  Con- 
tact him  today,  or  write:  General  Electric  Company,  Section 
X284-30,  Electronics  Park,  Syracuse,  New  York.  In  Canada, 
write:  C.G.E.  Electronics,  830  Landsdowne  Avenue,  Toronto. 


Progress  Is  Our  Most  Important  Product 


GENERAL 


ELECTRIC 


IN  REVIEW 


For  The  First  Time  In  Tulsa 
A  New  "Consumer  Panel" 

1,000  women  available  for  sam- 
pling and  testing  of  all  typss  of 
merchandise.  These  wosmen  are  an 
active,  enthusiastic  panel  that  are 
also  available  for  special  research, 
pantry  shelf  surveys,  etc. 

Another  KTUL  Xtra  For 
Advertisers 

For  further  information  on  Tulsa's 
"Consumer  Panel",  write  to: 
George  Ketcham,  Promotion  Direc- 
tor, KTUL. 


The  XH APPY  MEDIUM" 
Station 


KTUL 


CBS  Radio        5000  Watts 
in  Tulsa    *H  day  and  night 

L.  A.  Blust,  Jr.,  Vice  Pres.  Cr  Gen.  Mgr. 
Win.  Swanson,  Sales. Mgr. 

Avery  -  Knodel,  Inc. 

National  Representative- 


Affiliated  .with 

KFPW  Fort  Smith,  Ark. 

KOMA  — Oklahorna  City 


MORNING  SHOW 

Producers:  Ted  Felter  and  David  Heilweil 

News  Producer:  Av  Westin 

Director:  Kirk  Alexander  and  Peter  Birch 

News  Director:  Vincent  Walters 

Writers:  Larry  Markes,  Sidney  Reznick, 
Toot  Pray  and  Jack  Paar 

Announcer:  Hal  Simms 

Star:  Jack  Paar 

Singer:  Betty  Clooney 

Virtuoso  Pianist:  Jose  Meles 

Pupi  Campo,  Bil  and  Cora  Baird  Puppets 

Newscasters:  Charles  Collingwood,  Harry 
Marble,  Margaret  Arlen 

Sponsors:  Lady  Esther  Ltd.;  Monsanto 
Chemical  Co. 

Agencies:  Biow  Co.,  N.  Y.  (for  Lady  Es- 
ther); Gardner  Agency,  Chicago  (for 
Monsanto). 


THE  COMPANY  now  performing  in  the  re- 
furbished Morning  Show  is  pleasant  to  have 
around  the  house  even  at  the  indecent  hours 
of  its  daily  visit,  but  it  is  still  an  open  ques- 
tion whether  it  has  moved  in  to  stay. 

Jack  Paar  and  associates  have  been  at  work 
from  7  to  9  a.m.  only  two  weeks,  but  already 
they  are  reusing  material  which  they  pre- 
sented recently  on  their  Saturday  night  show, 
and  Mr.  Paar  is  repeating  jokes  within  the 
same  week.  Plainly  their  tenure  depends  upon 
the  invention  of  new  bits  and  enough  revision 
of  the  old  ones  to  keep  the  audience  from 
knowing  the  lines  as  well  as  the  actors  know 
them. 

In  adhering  to  his  long  standing  policy  of 
emphasizing  talking  sketches,  Mr.  Paar  may  be 
assigning  himself  an  impossible  job.  Two  hours 
a  day  take  a  lot  of  programming.  His  task 
.  would  be  easier  and  his  show  more  fun  if  he  let 
his  singer,  Betty  Clooney,  his  pianist,  Jose 
Meles,  and  other  performers  take  on  heavier 
loads.  Miss  Clooney's  voice  is  agreeable,  and 
Mr.  Meles  plays  well.  In  addition,  Mr.  Paar  has 
at  his  disposal  the  Bil  and  Cora  Baird  puppets 
and  their  wonderful  impressions  of  popular 
songs,  as  well  as  Pupi  Campo  who  is  a  poor 
man's  Desi  Arnaz  but  is  capable  of  acceptable 
comedy. 

The  ingredients  are  present  to  create  serious 
competition  for  the  rival  Today  on  NBC-TV, 
but  they  need  better  mixing. 


TOAST  OF  THE  TOWN 

Network:  CBS-TV 

Producers:  Ed  Sullivan,  Mario  Lewis 

Executive  Producer  of  Color:  Richard  Le- 

wine 

Director- Choreographer:  John  Wray 
Music  Director:  Kay  Bloch 
St?.r:  Ed  Sullivan 
Announcer:  Art  Hannes 
Production  Manager  for  Color:  E.  Carlton 
Winckler 

Engineer  in  Charge  of  Color:  John  Kou- 
shourin 

Lighting  Supervisor  for  Color:  Sal  Bon- 

signore 

Assistant  Production  Manager  for  Color: 
Victor  Allan 

Costume  Coordinator:  Mildred  Trebor 

Set  Designer:  Nelson  Baume 

On  air:  Sunday,  Aug.  22,  8-9  p.m.  EDT 

Origination:  CBS  Color  Television  Studio 
72,  Broadway  at  81st  St.,  New  York 

Format:  Variety  Program;  permanent  cast, 
the  "Toasteetes"— Rae  MacGregor,  Fran- 
ca Baldwin,  Audrey  Peters,  Hazel  Pat- 
terson, Cynthia  Scott,  Jayne  Turner 

Guest  Artists:  Eartha  Kitt,  Janis  Paige, 
John  Raitt,  Miss  Malta  &  Company,  the 
Andrea  Dancers,  the  Bogdadis 

Sponsor:  Lincoln-Mercury  Dealers 

Agency:  Kenyon  &  Eckhardt 

Jewels:  By  Harry  Winston 


come  color.  Provided,  that  is,  that  the  pn 
gram's  first  colorcast  on  Aug.  22  was  a  fa 
sample  of  what  is  to  come. 

Except  for  one  dazzlingly  beautiful  dans 
routine  on  and  around  a  gaily  bedecked  ca 
ousel,  the  program's  producers  seem  to  ha^ 
forgotten  that  they  had  color  to  work  wi' 
this  time.  The  format  offered  by  Ed  Sulliv; 
&  Co.  was  identical  with  that  of  any  oth 
Sunday — three  star  performers,  an  animal  at 
some  acrobats  and  the  program's  regul 
dancers,  preceded,  followed  and  interminab 
interlarded  with  Mr.  Sullivan's  commentar 

Of  the  stars  of  the  show,  Janis  Paige's  a 
burn  locks  were  the  best  justification  for  tur 
ing  on  the  color  cameras.  John  Raitt,  wl 
currently  is  appearing  with  Miss  Paige  in  t 
Broadway  smash  hit,  "Pajama  Game,"  has 
fine,  vibrant  voice  in  either  color  or  blac 
and-white  and  Eartha  Kitt  doesn't  have  to 
seen  at  all  to  be  appreciated,  as  the  sale 
her  recordings  amply  proves. 

The  dancers,  as  we  said,  really  gave 
color  set  owners  something  for  their  monc 
And  so  did  the  commercials.  The  gleami 
green  Lincoln  shown  at  the  half-way  po 
was  the  most  attractive  single  feature  of 
whole  60  minutes,  which  may  have  been  wl 
the  sponsor  intended,  with  the  Mercury  she 
at  the  program's  windup  a  close  second. 

As  for  the  rest  of  the  show,  one  meml 
of  the  group  watching  with  this  reviev 
summed  it  up  this  way:  "They  spend  $10  n 
lion  on  color  research  and  what  do  we  g 
— animal  acts  and  acrobats." 


FOR  SOME  PEOPLE,  Toast  of  the  Town 
(CBS-TV,  Sun.,  8-9  p.m.)  is  the  acme  of  their 
viewing  week.  For  others,  that  hour  had  better 
be  spent  playing  parchesi.  It  is  a  pleasure  to 
inform  both  groups  that  they  need  make  no 
plans  for  changing  their  present  tv  habits, 


OLORCASTI N 


Advance  Schedule 
Of  Network  Color  Shows 

CBS-TV 

Mondays  (5:30-6  p.m.  EDT):  Film, 

Time  for  Color. 

Aug.  31:  Danger,  Block  Drug  Co.; 
through  Cecil  &  Presbrey 

Sept.  7  (10-10:30  p.m.  EDT):  Life  With 
Father,  Pet  Milk  Co.,  through 
Gardner  Agency 

Sept.  8  (12:15-12:30  p.m.  EDT):  Lovt 
of  Life,  American  Home  Prod 
ucts  Corp.,  through  Biov 
Agency 

14  (9-9:30  p.m.  EDT):  Mee\ 
Millie,  Carter  Products,  througl , 
SSC&B 

Sept.  15  (10-11  p.m.  EDT):  The  Best  o 
Broadway,  Westinghouse  Elec; 
trie   Corp.,  through  McCanni 
Erickson 

NBC-TV 

Sept.  12  (7:30-9  p.m.):  Color  Spectacilj 
lar — "Satin  &  Spurs" — spor 
sor,    Reynolds    Metal  Co; 
through    Russel    M.  Seed; 
Chicago. 

[Note:  This  schedule  will  be  corrected  I 
press  time  of  each  issue  of  B-T.] 


Sept. 


Page  14 


August  30,  1954 


Broadcasting 


Telecast  d 


J 


01V  TELECASTING 


ST.  LOUIS 


100,000  WATTS 

OVER  600,000  SETS  IN  THIS  AREA 
ANTENNA  HEIGHT  563  FEET 


mm. 


4 


Represented  Nationally  by 

THE  KATZ  AGENCY,  INC. 


tGADCASTING     •  TELECASTING 


August  30,  1954 


Page  15 


the  vast  Intermountain  Market  by  using 
KSL-TV,  the  area  station. 
KSL-TV  really  reaches  viewers  in  this 
billion  dollar  market,  too!  Over 
80  percent  of  the  average  daytime 
audience  and  more  than  55  percent  of 
the  average  nighttime  viewers  are 
regularly  tuned  to  KSL-TV.* 
For  more  facts  about  a  market  that's 
growing  by  leaps  and  bounds, 

and  for  availabilities,  call 
CBS-TV  SPOT  SALES  or  . . . 

KSL-TV 


■ 


serving  39  counties  in  four  states 


PAUL  STOYLE  PATTERSON 


on  all  accounts 

THE  Florida  Citrus  Commission,  official  st 
organization  charged  with  the  task  of  p 
moting  the  sale  of  Florida  oranges  and  gra 
fruit  in  the  nation's  markets,  will  spend  $3,4 
000  to  that  end  for  the  season  which  be 
July  1. 

The  man  who  will  be  in  charge  of  expei 
ing  these  funds  is  Paul  Stoyle  Patterson, 
commission's  director  of  advertising  at  La 
land. 

Mr.  Patterson  joined  the  citrus  commiss 
Feb.  1,  1953,  as  advertising  manager  and 
came  advertising  director  in  September  19 

He  was  born  at  Mt.  Vernon,  Ohio,  moving 
Cleveland  when  he  was  12.  He  was  gra 
ated  from  Western  Reserve  U.  there,  major 
in  journalism  and  serving  as  editor  of  the  < 
lege  weekly.  He  later  completed  a  ni 
school  course  in  advertising  at  the  U.  of  P 
burgh. 

Mr.  Patterson's  first  use  of  local  spot  rs 
was  on  his  first  advertising  job  with  B 
Optical  Co.,  Pittsburgh.  He  spent  the  next 
years  as  advertising  manager  of  Rieck-McJur 
Dairy  Co.,  Pittsburgh. 

Rieck-McJunkin  sponsored  the  first  1< 
telecasts  of  baseball  on  WDTV  (TV)  Pittsbi 
in  August  1952,  Mr.  Patterson  says. 

The  commission's  budget  is  divided  am 
three  agencies:  J.  Walter  Thompson  Co.  (( 
sumer  advertising);  Dudley,  Anderson  &  Yi 
(food  page  publicity),  and  Noyes  &  Sp 
(medical  and  professional). 

Of  this  amount,  radio  and  tv  will  get 
million— $800,000  for  the  Tom  Moore  day 
radio  show,  Florida  Calling,  on  Mutual 
$720,000  for  the  ABC-TV  20  Questions. 

He  is  a  great  believer  in  radio's  abilit 
sell  Florida  oranges  and  grapefruit:  "We 
lieve  that  daytime  radio  is  one  of  the  i 
efficient  media  for  reaching  the  housewife.  ^ 
the  radio  show  we  have  just  bought,  we 
pect  to  carry  a  three-minute  message  in; 
million  or  more  homes  five  times  a  week 
only  a  small  percentage  of  the  housewive 
these  homes  put  more  citrus  products  on 
shopping  lists,  our  program  will  be  success 

He  also  likes  television:  "We  believe 
television  is  a  wonderful  medium  for  c 
promotion  because  we  can  demonstrate 
ways  to  use  grapefruit  and  oranges  and 
show  what  these  products  can  do." 

Between  trips  to  the  New  York  agencies 
visits  to  make  talks  to  citrus  grower  orga 
tions,  Mr.  Patterson  spends  time  with  his 
Susan,  a  son,  Jan,  11,  and  a  daughter,  Virc 
12.    Hobbies:  a  home  workshop  and  fishh 


Page  16    •    August  30,  1954 


Broadcasting 


Telecas1 


POPULATION 

Tank    ^ricET  .is^joo 

,  HewVork.   7^6.200 

2  Chicago..;.   ...  6.28M00 

3  Philadelphia   5.793.100 

4  Los  Angles   5fl32.600 

5  Detroit.--   •••  ••    ...  4,783,700 

6  Boston--- ; ...  4.027,600 

7  SanFronasco...--  3.969.900 

8  Pittsburgh   ..  3,936,100 

'  Cleveland   ..  3,083.80° 

in  St  Louis..-  3,035,000 

°V  CHARIOT  -  ,,,00 

\2  Atlanta-.  --  •   •    ....  2.696.300 
A  Hew  Haven.- 2,683,400 
34Ba^ore.   .- 2,635,40° 

\\  providence.- •••••  2.565.100 

,A  flnwaokee.  .  -  •  ■  2,365,400 
16        n  St  Paol '  "   9  246,700 

\'8  Washington-- ••■  2.095,200 
?P  Cincinnati.- 2,094,600 
-♦'.ngton  ■  •  •  ■ 


television  potential 


March,  1954  data  from  Television  Magazine  ranks 
American  markets  according  to  population  in  the  coverage 
area  of  the  most  powerful  television  station  in  each  market. 

Charlotte  stands  11th  in  line,  outranking  such  markets 
as  Baltimore,  Minneapolis,  Buffalo,  Kansas  City, 
Washington  and  Atlanta. 

Only  Charlotte  and  Atlanta  among  southern  cities 

make  the  first  20,  and  Charlotte's  rank  is  a  move  upward 

from  12th  in  1953. 

The  signs  of  Charlotte  are  signs  of  a  market  far  more 
important  than  city  size  indicates.  Ranking  only  72nd 
in  the  nation  in  city  size,  Charlotte  is  55th  in  1953 
construction,  36th  in  wholesale  sales  and  4th  in 
emplaned  air  passengers  per  capita. 

Equally  outstanding  are  Charlotte's  great  area  stations, 
50,000  watt  WBT  and  top  power  WBTV,  100,000  watts  on 
Channel  3,  deserving  the  first  appropriations  of  any 
advertiser  doing  business  in  the  Carolinas. 


WBT-WBTV 


CHARLOTTE,    N .  C 


G<we/Lcufe  to  McdcU  the  Mabket 

Represented  Nationally  by  CBS  Radio  and  Television  Spot  Sales 


The  Radio-TV  Services 
of  the  Jefferson  Standard 
Life  Insurance  Company 


NBC  opens  the  year  of  excitement  on  television 

/     'MAX  LIEBMAN  PRESENTS' 

On  Sunday,  September  12,  1954,  at  7:30  pm  NYT 
.  .  .  some  50,000,000  people  will  stop  what  they're 
doing  and  tune  in  their  NBC  Television  station. 


Even  people  who  have  come  to  take  their 
sets  for  granted . . .  the  "sometimes"  view- 
ers, will  behave  as  they  did  in  the  early 
days  of  television.  Dates  will  be  can- 
celled. Families  will  gather.  Sets  will  be 
moved  into  the  dining  room.  Or  dinner 
will  be  finished  »n  the  living  room. 

And  here's  why. 

On  September  12,  America  will  see  a 
Premiere  of  Broadway  calibre.  A 
90-minute,  all  "live"  Musical,  starring 


wonderful,  explosive  Betty  Hutton,  in  her 
TV  debut!  And  thus  will  begin  a  series 
of  super-shows  master-minded  by  the 
originator  and  producer  of  "Your  Show 
of  Shows".  Written  and  directed  by  the 
theatre's  topmost  talent.  Performed  by 
the  illustrious  stars  below.  And  every 
show  will  be  "live". 

Anyone  within  range  of  one  of  the  thou- 
sands of  color  sets  now  in  use,  will  have 
the  extra  thrill  of  brilliant  rca  Com- 
patible Color! 


The  nbc  Spectaculars  "max  liebman 
presents",  will  be  marveled  at  every 
fourth  Sunday  and  every  fourth  Saturday 
. .  .  and  talked  about  right  through  The 
Year  of  Excitement  on  Television! 

"LIVE"    NBC  SPECTACULARS 


TELEVISION 


A  SERVICE  OF  RADIO  CORPORATION  OF  AMERICA 


IS  T  A  R  S     WILL      APPEAR     "LI  V  E 


f  l 


COVER 

NORTH 
CAROLINA'S 

Rich,  Growing 

"GOLDEN 
TRIANGLE" 


a  24-county  market 
with  retail  sales  of 

$1,028,000,000. 

(Sales  Management  1954 
Survey  of  Buying  Power) 

NOW  SHOWING1-ALL  NBC  COLOR  SHOWS 


Interconnected 
Television  Affiliate 

National  Representative: 

The  Headier-Reed  Company 


OPEN  MIKE 


Fellows  Concurs 

EDITOR: 

Occasionally  I  tell  you  verbally  of  good 
things  which  Broadcasting  •  Telecasting  per- 
forms in  behalf  of  the  industry  .  .  .  too  in- 
frequently I  take  time  to  tell  you  on  paper. 

Your  "Bryson  Bill  Threat"  editorial  in  the 
Aug.  23  issue  of  B  •  T  is  "right  down  the 
alley."  You've  hit  the  nail  on  the  head;  the 
admonitions,  the  observations  and  the  conclu- 
sions are  correct  and  important. 

Harold  E.  Fellows 
President, 

NARTB  Washington 

Pricing  Practices 

EDITOR: 

I  enjoyed  reading  the  article  on  "Pitchmen" 
in  the  Aug.  9  issue  of  B«T;  while  the  client 
and  myself  were  flattered  at  your  nice  reference 
and  quotation,  there  was  one  glaring  inac- 
curacy. 

To  our  knowledge,  the  Grant  Tool  [Gay 
Blade]  has  never  been  offered  anywhere  at  294. 
We  do  know,  however,  that  from  time  to  time 
the  Grant  Tool  has  been  sold  at  retail  at  a 
cut  price  simply  because  store  owners  who 
bought  Grant  Tool  did  not  realize  that  the 
item  could  not  sell  without  demonstration  .  .  . 
This  time-honored  technique  of  converting  buy- 
ing mistakes  into  cash  has  been  used  on  many 
over-the-counter  items. 

The  special  point  I  would  like  to  make  is 
that,  when  all  is  said  and  done,  there  is  no 
more  spread  in  the  price  of  our  tv  mail  order 
items  than  you  would  find  in  many  classifica- 
tions of  over-the-counter  merchandise.  Retail 
goods  have  to  build  into  their  price  structure 
margins  for  company  salesmen,  brokers,  whole- 
salers, retailers  and  advertising,  while  mail  order 
uses  all  of  this  spread  for  promotion. 

Too  often  this  fact  is  overlooked  when  people 
discuss  mail  order  pricing  practices   and  I 
believe  that  it  is  unfair  to  beat  this  point  in 
public  print  and  leave  a  poor  impression  on 
station  people  who  have  to  make  the  decision 
as  to  whether  the  stations  will  carry  mail  order. 
Sydney  M.  Cohn 
Arthur  Meyerhoff  &  Co., 
Chicago. 

The  BBC  Plaque 

EDITOR: 

I  have  been  following,  with  interest,  the  sug- 
gestion that  an  American  plaque  be  present  to 
the  BBC  in  memory  of  those  stirring  days  when 
American  broadcasters  were  using  BBC's 
underground  studio  during  the  blitz  to  report 
to  America.  I  was  very  glad  to  see  Broad- 
casting •  Telecasting  take  up,  editorially, 
Dick  Strout's  suggestion  that  there  should  be 
such  a  plaque,  and  I  am  delighted  now  that  Mr. 
Chernoff  has  started  the  ball  rolling  and  that 
you  have  accepted  the  suggestion  that  you  act 
as  treasurer  for  a  BBC  Plaque  Fund.  I  am 
sure  the  fund  will  soon  be  oversubscribed. 

Please  let  me  know  if  there  is  anything  I  can 
do  to  help  when  the  time  comes  to  present  the 
plaque.  I  have  been  talking  to  Basil  Thornton, 
North  American  representative  of  the  BBC, 
about  it  and  he  also  is  very  happy  about  the 
whole  idea  and  more  than  willing  to  do  any- 
thing he  can  to  help  with  arrangements  when 
the  time  comes. 

Naturally,  it  could  be  arranged  for  the  pre- 
sentation to  be  made  the  next  time  one  of  the 
senior  officials  of  the  BBC  is  in  the  U.  S.,  but 
it  seems  to  me  it  would  be  much  more  ap- 


propriate if  the  presentation  of  the  plaque  were 
made  in  London  some  time  when  it  was  pos- 
sible for  several  representatives  of  American 
broadcasting  to  be  there. 

Charles  H.  Campbell 

Director, 

British  Information  Services, 
Washington,  D.  C. 

[EDITOR'S  NOTE:  Checks  should  be  made  pay- 
able to:  B-T  BBC  Plaque  Fund.] 

Left  to  Right 

EDITOR: 

I  found  a  mistake  in  the  Aug.  16  B»T. 
On  page  72  there  is  a  picture  of  Ray  Livesay, 
president  of  Daytime  Broadcasters  Assn.,  shak- 


Page  20    •    August  30,  1954 


Left:  London,  not  Livesay. 

ing  hands  with  Alf  Landon,  DBA  vice  presi- 
dent and  1936  GOP  presidential  nominee 
Landon  is  the  fellow  on  the  left,  not  Livesay 

Dale  P.  Bell  x 

Dodge,  City,  Kan. 

Broadcast  Ban  Protested 

EDITOR: 

The  Radio-Television  News  Directors  Assn 
considers  you  among  its  best  friends — as  indeed 
you  proved  to  be  with  your  editorial,  "For  the 
Public:  Ear  Muffs  &  Blinders"  [Aug.  16]. 

We  are  glad  to  have  you  aligned  with  u: 
in  protesting  the  ban  on  radio  and  televisior 
at  the  McCarthy  censure  hearings.  We  have 
already  reminded  the  Senate  committee  mem 
bers  that  the  censure  move  is  against  the  Sen 
ator,  not  radio  and  tv. 

Charles  A.  Roeder,  Chmn., 
RTNDA  Committee  for 

Freedom  of  Information, 
WCBM  Baltimore 

Information,  Please 

EDITOR: 

I  am  engaged  in  television  production  worl 
and  at  the  same  time  working  on  a  master's  de 
gree,  specializing  in  television.  In  connectioi 
with  the  latter,  I  would  like  to  call  upon  you  fo 
assistance  in  collecting  data  for  a  thesis  whic! 
I  am  preparing.  The  topic  which  I  have  chose; 
deals  with  the  history  of  color  television,  th 
technical  difficulties,  the  problems  of  program 
ming,  the  social  significance,  the  potentialitie 
of  color  television  and  what  the  future  migfc 
hold  for  this  field. 

Robert   F.  Crawford 

WTHI-AM-TV 

Terre  Haute,  Ind. 

[EDITOR'S  NOTE:  We  have  sent  the  followin 
articles  to  Mr.  Crawford:  "Color  Television,  I 
Introductory  Year  Begins,"  Jan.  4,  1954;  "Cole 
Tv  Production,"  March  1,  1954;  and  "Living  ar 
Learning  With  Color  Tv,"  Aug.  23,  1954.] 

Broadcasting   •  Telecasts 


Another  Channel  10  First! 


Only  daily  live  remote  TV  show  in  New  England.  Emceed  by 
charming  Nancy  Dixon  and  Peter  Carew  (piano  impressions 
and  satire)  with  3M's  three-piece  combo.  All  Channel  10's  talent 
and  celebs  visiting  Providence  will  guest.  Direct  selling  to  a 
tested  women's  audience  from  the  area's  leading  hostelry, 
Monday  through  Friday,  9:00  to  10:00  a.  m. 

Join  us  for  breakfast,  sample  your  products  to  100-plus  radiantly 
responsive  guests  in  the  Sheraton-Biltmore  Garden  Room.  Their 
approbation  will  register  for  sure — because  1,120,925  sets  in 
area  give  us  93%  coverage!  Availabilities  now  open  —  call 
WEED  Television. 


NBC  Basic  •  ABC  -  DuMont  —  Supplementary 


STING 


Telecasting 


August  30,  1954    •    Page  21 


NO  CLOSE  SECOND 
to  Cost  per  1,000 
Homes  in  the  Big 
60  County,  4-State 
KSOO  Trade  Empire 

330,665  Interference-Free 
Homes  in  this  Rich  Farm  Area 


MARKET 
FACT 
NO.  1 


Over  99V27o  of 
the  households 
in  our  interfer- 
ence-free cover- 
age area  have  radios — and  KSOO 
covers  65%  more  people  than 
Sioux  Falls'  number  two  station. 
That's  a  big  bonus  for  buying 
KSOO  time!  More  listeners  per 
dollar  spent  means  lower  cost  per 
1000  .  .  .  55.3%  lower  than  the 
second  station  according  to  NCS 
Report.  In  going  after  sales  in 
these  rich  farm  states — schedule 
KSOO  to  reach  more  people  for 
less  cost.  Write  for  county-detail 
coverage  map. 


The  Dakotas' 
Most  Powerful 
Radio  Station! 


SOUTH  DAKOTA 

SIOUX  FALLS 


MINN. 


IOWA 


r':':h.  NEBRASKA 


KSOO 


Sioux  Falls,  S.  D. 

Nationally  Clear  Channel  1140  KC 

ABC  Radio  Affiliate 
10,000   WATTS  DAYTIME 
5,000  WATTS  NIGHTTIME 

Represented  Nationally  by  Avery-Knodei,  Int. 

Ililllllllllllllllllllllllllll 

Page  22    •    August  30,  1954 


our  respects 


to  JOHN  SCOTT  KECK 


THE  ROLLS  of  NBC  are  dotted  with  the 
names  of  prominent  radio-tv  personalities  and 
advertising  executives  who  once  served  as  page 
boys. 

But  none  would  be  inclined  to  regard  this 
experience  as  more  fortuitous  than  John  Scott 
Keck,  vice  president  and  radio-television  di- 
rector of  Henri,  Hurst  &  McDonald,  Chicago 
advertising  agency.  Conceivably,  he  might 
have  channeled  his  energies  into  sports,  dra- 
matics, or  even  the  Boy  Scouts  of  America. 

As  vice  president  of  HH  &  M,  a  medium- 
sized  agency,  Mr.  Keck  keeps  active  scouting 
the  best  availabilities  for  a  host  of  midwestern 
and  other  advertisers.  Many  of  these  abide  by 
Mr.  Keek's  belief  that  broadcast  media  can  do 
an  effective  job  for  most  any  client. 

Mr.  Keck,  elected  a  vice  president  just  two 
and  a  half  years  after  joining  the  agency,  is 
responsible  for  such  radio-tv  accounts  as  Inter- 
national Shoe  Co.,  Skelly  Oil,  Puffin  Biscuits, 
Chuckles  Candy,  Thor  Corp.,  John  Oster  Mfg. 
Co.,  Armour  &  Co.,  Perma  Starch,  Field  Enter- 
prises, Kroehler  Mfg.  Co.,  Cook  Chemical  Co., 
and  Perfect  Circle  Piston  Rings. 

Some  of  these  advertisers  have  been  with 
Henri,  Hurst  &  McDonald  through  all  of  Mr. 
Keek's  tenure  there,  among  them  Skelly  Oil, 
which  recently  renewed  its  Alex  Dreier  news 
show  and  This  Farming  Business  on  NBC 
Radio.  The  renewal  marked  the  start  of  the 
14th  year  for  each  program,  reflecting  an  opti- 
mism in  radio  shared  by  Mr.  Keck  as  well. 

While  firmly  believing  in  tv's  effectiveness 
Mr.  Keck  is  quick  to  espouse  radio,  which  he 
feels  always  will  remain  a  strong  sales  medium. 

Mr.  Keck  can  sit  and  intelligently  discuss 
television  and  radio  for  hours  in  all  their  phases. 
One  of  his  pet  observations — and  one  which 
has  become  basic  tenet  with  him  in  scouting  for 
his  clients — concerns  the  subject  of  film  shows. 

"A  show  that  goes  well  on  the  West  or  East 
Coast  may  not  necessarily  go  well  in  the  Mid- 
west. This  factor  of  community  or  market 
tastes  is  one  to  be  always  kept  in  mind  by  the 
agency  when  its  client  wants  to  buy  a  film 
product." 

A  penchant  for  selectivity  and  a  thirst  for 
knowledge  of  a  variety  of  subjects — such  as 
the  cost  of  buying  into  color  tv  or  what  uhf 
satellite  operation  would  mean  to  agency  radio- 
tv  executives — are  just  two  of  the  attributes 
that  characterize  Mr.  Keck  and  reflect  his  en- 
thusiasm for  the  field. 

John  Scott  Keck  is  a  native  of  Greensburg, 
Pa.,  where  he  was  born  on  Oct.  30,  1919.  While 
at  high  school  there  with  the  class  of  1937  he 
managed  to  land  a  "boy-of-all-work"  job  with 
WHJB  Greensburg  the  last  year  .at  school. 


"'By  the  time  I  reached  college,"  Scott  Keck 
recalls,  "I  had  decided  I  wanted  to  be  a  radio 
announcer,  so  my  activities  were  concentrated 
in  dramatics  and  speech,  although  I  was  as- 
sistant manager  of  the  hockey  team.  I  was  a 
member  of  the  Penn  State  Players  and  took 
part  in  every  Players'  production  while  I  was 
in  school.  Since  college  I've  acted  in  and  di- 
rected various  little  theatre  groups." 

But  none  of  these  enterprises  was  successful 
in  capturing  the  complete  interest  of  Mr.  Keck. 
After  being  graduated  from  Penn  State  (Class 
of  1942)  with  a  B.A.  in  liberal  arts  (majoring 
in  speech  and  minoring  in  commerce  and 
finance),  he  had  a  chance  to  go  to  Hollywood 
(with  new  screen  star  Don  Taylor,  an  old 
friend).  He  declined  it  and  headed  for  New 
York. 

Once  on  the  page  staff  of  NBC,  Scotty  Keck 
moved  up  to  supervisor  and  later  night  secre- 
tary in  the  announcing  division.  In  1943,  Mr. 
Keck  joined  WCAE  Pittsburgh,  working  as  an 
announcer  and  producer  for  two  years. 

In  1945  Mr.  Keck  had  the  opportunity  to 
rejoin  NBC,  but  this  time  in  a  more  rewarding 
capacity.  He  was  named  field  sales  representa- 
tive for  NBC  Recording  Div.  in  New  York, 
later  (in  1946)  shifting  to  Chicago,  where  he 
became  manager  of  its  central  division  record- 
ing office  the  following  year. 

Mr.  Keck  joined  Henri,  Hurst  &  McDonald 
as  radio-tv  director  in  January  1950.  In  the 
past  four  and  a  half  years-plus,  he  has  worked 
on  and  supervised  a  variety  of  network  and 
local  programs,  spots  and  film  shows  all  over 
the  country.  (Among  the  more  notable  pro- 
grams for  the  agency's  clients:  Howdy  Doody, 
Pinky  Lee,  Alex  Dreier,  Today,  John  Cameron 
Swayze,  Quick  As  a  Flash,  Movies  for  Kids,  the 
Indianapolis  races,  Childcraft  Show,  Super  Cir- 
cus, Hail  the  Champ  and  others.) 

Aside  from  Skelly  Oil,  which  sponsors  Alex 
Dreier  and  This  Farming  Business,  both  on 
some  30  NBC  radio  outlets,  International  Shoe 
Co.  emerges  as  one  of  his  agency's  larger  ac- 
counts with  its  Poll  Parrot  and  Weatherbird 
Shoes,  though  no  figure  is  available  for  radio- 
tv  allocations  to  programs  aimed  at  the  chil- 
dren's audience. 

Mr.  Keck  belongs  to  Delta  Tau  Delta,  Chi- 
cago's Merchants  &  Mfrs.  Club  and  the  Chi- 
cago Historical  Society.  He  has  a  number  of 
hobbies:  he  has  raced  sail-boats  on  Lake  Mich- 
igan, flown  aircraft,  collected  handguns,  ridden 
horses,  played  golf,  and  likes  photography.  He 
also  plays  the  ukelele  and  piano. 

He  married  the  former  Sally  Gallatin,  from 
Greensburg,  Pa.,  and  they  have  two  children, 
Scott  Jr.,  4,  and  Lizabeth,  eight  months.  The 
Kecks  maintain  residence  on  north  Chicago's 
Marine  Drive. 

Broadcasting    •  Telecasting 


Basic  affiliate 
dumont 


In  Jackson  nearly  everybody  watches  WJTV,  Channel  25 


13  out  of  the  top  fifteen  once-a-week  shows  .  .  .  that 
means  that  nighttime  and  daytime  most  folks  in  the 
rich  Jackson,  Mississippi,  market  watch  WJTV,  Chan- 
nel 25.  What  do  we  mean  by  most  folks  ?  This  is  what 
we  mean. 

THE  MOST  RECENT  PULSE  SHOWS— 

WJTV  is  No.  1  station  79%  of  the  time,  6:00  P.M. 
to  midnight 

WJTV  is  No.  1  station  73%  of  the  time,  noon  to 
6:00  P.M. 

WJTV  delivers  64%  more  people  than  its  nearest 
competitor 

WJTV  delivers  406%  more  people  than  the  third 
station  in  the  market 


That's  what  we  mean  when  we  say  most  folks  in  this 
rich  deep  South  market  v/atch  WJTV.  You  might  say 
that  metropolitan  Jackson  is  a  one-station  audience  in 
a  three-station  market. 

Already  pioneering  in  satellite  operations  .  .  .  and 
soon  to  begin  transmitting  network  color  .  .  .  WJTV 
will  increase  its  power  to  250,000  watts  in  a  matter  of 
weeks,  and  to  500,000  (yes,  a  half  million)  by  January 
1,  1955. 

Yep,  most  folks  in  metropolitan  Jackson  watch 
WJTV,  Channel  25.  They're  going  to  keep  on,  too  .  .  . 
because  "it's  the  Stars'  Address."  If  you  want  to  know 
more  about  WJTV's  loyal  audience,  call  your  nearest 
Katz  man.   He'll  be  glad  to  deliver  the  details  why — 


In  Jackson  nearly  everybody  watches  WJTV,  Channel  25 


UIJTU 

General  Manager,  Jay  Scott 
Commercial  Manager,  Frank  Willis 


c 


a  n  n  e 


25  JACKSON 


MISSISSIPPI 


Owned  by  Mississippi's  two  statewide  newspapers 

®f)e  Clarion =1L eoger       jackson  daily  news 


REPRESENTED      NATIONALLY     BY     THE     KATZ  AGENCY 


CAM"* 


Today,  24  television  stations  have  received  shipment  of  their  RCA  50-KW 
transmitters.  And,  just  like  the  station  pictured  here,  (15)  of  these  high  power 
TV  transmitters  are  already  on-the-air  and  producing  "saturation"  coverage. 
These  stations  knew  they  could  "plan  ahead"  for  BIG  MARKET  COVERAGE 
with  confidence.  Now  they  are  profiting — through  RCA's  ability  to  .  .  .  design 
.  .  .  manufacture  .  .  .  and  DELIVER  .  .  .  high-power  equipment. 

Take  advantage  of  RCA's  25  years  experience  in  designing  and  building  high- 
power  equipment.  You  too  can  make  your  plans  with  assurance.  Ask  your  RCA 
Broadcast  Sales  Representative  to  help  you  plan  a  completely-matched  system— 
from  the  transmitter  to  antenna.  In  Canada,  write  RCA- Victor,  Ltd.,  Montreal. 


RCA  50-KW 
VHF  Transmitter 
in  operation 

at  WCAU-TV,  Philadelphia 
one  of  the  fifteen  "RCA's 
now  on-air. 


RADIO   CORPORATION  of  AMERICA 


ENGINEERING  PRODUCTS  DIVISION 


CAMDEN,  M.J. 


"Who's  Who"  List 
of  RCA  "50's" 


Here's  why  RCA  50-KW 
transmitters  are  the 


overwhelming  choice 


:  j 


RELIABLE 

RCA  50-KW  equipments  are  built  to  operate 
with  "day-in  day-out"  reliability.  (Ask  the 
RCA-equipped  50-KW  VHF  stations  already 
on  air.) 

CONSERVATIVE  DESIGN 

RCA  50-KW  VHF's  deliver  a  full  50  kilowatts 
of  peak  visual  power— measured  at  the  out- 
put of  the  sideband  filter.  You  get  full  power 
output  on  both  monochrome— AND  COLOR, 
with  power  to  spare! 

SATURATION  COVERAGE 

An  RCA  50-KW  VHF,  operated  in  conjunction 
with  an  RCA  Superturnstile  Antenna,  is  cap- 
able of  "flooding"  your  service  area  with 
STRONG  SIGNALS— close  in  and  far  out! 
With  standard  antennas,  RCA  50  KW's  can 
develop  316  KW  ERP— with  power  to  spare. 

AIR-COOLED 

RCA  50-KW  VHF's  are  all  air-cooled.  You 
save  on  installation  costs  and  maintenance. 
Visual  and  aural  P  A's  use  conventional  RCA 
.  power  tetrodes  (Type  6166). 

MATCHED  DESIGN 

RCA  50-KW,  VHF's  are  "systems-matched" 
to  deliver  peak  performance,  in  combination 
with  RCA  50-KW  antenna  systems. 

COMPLETE  SYSTEM 

RCA  supplies  everything  in  system  equip- 
ment to  match  the  RCA  "50-KW"  precisely; 
antenna,  transmission  line,  fittings,  tower, 
r-f  loads,  diplexers— and  all  othercomponents 
needed  to  put  a  50-KW  VHF  signal  on  the  air. 

SERVICE 

RCA  TV  transmitter  operation  is  backed  up 
by  a  nationally  famous  broadcast  engineer- 
ing service  organization  and  an  RCA  replace- 
ment parts  service. 


RCA  PIONEERED  AND  DEVELOPED 
COMPATIBLE  COLOR  TELEVISION. 


KAKE-TV 
KLZ-TV 
KMBC-TV 
KOLN-TV 
KTLJ 
KWTV 
WAAIW-TV 
WBAL-TV 


WHBQ-1 
WHO-TV 
WISH-TV 
WJAR-TV 
WIRT 
WNHC-TV 
WOOD-TV 
WSFA-TV 
WTHI-TV 
WTOP-TV 

WGAL-TV 
WMIN-TV/WTCN-TV 


50-KW  VHF  Power 
Amplifiers  at  WCAU-TV. 
Air-cooled  throughout. 


WCAU-TV 


LOYAL? 


R 
V 
ii 

la 
o 
n 


Sandwich  your  spots  among  the  TOP  20  PULSE- 
rated  programs  on  WBNS,  and  join  the  satisfied 
sponsors  who  savor  flavorful  profits  from  loyal 
WBNS  listeners.  The  "piece  de  resistance"  is  a 
market  of  more  Central  Ohio  listeners  than  all 
other  local  stations  combined! 


CBS  for  CENTRAL  OHIO 


WBNS 


ASK 

JOHN  BLAIR 


radio 

COLUMBUS,  OHIO 


IN  PUBLIC  INTEREST- 


KWNO  Backs  Baseball 

RADIOTHON  to  keep  baseball  alive  in 
Winona,  Minn.,  was  staged  recently  by  KWNO- 
AM-FM  there.  When  the  Winona  Chiefs 
found  themselves  $6,000  in  debt  and  in  danger 
of  losing  their  franchise  to  another  city,  the 
station  decided  to  see  if  the  fans  wanted  to  keep 
the  semi-pro  team  enough  to  donate  money. 
The  result  was  $5,300  raised — enough  to  turn 
the  trick. 

WNBC-WNBT  (TV)  Safety  Messages 

NBC'S  WNBC-WNBT  (TV)  New  York  believe 
their  safety  messages  should  have  the  ring  of 
authority.  For  safety  messages  aimed  primarily 
at  motorists,  the  stations  are  using  New  York 
City  cops  with  "night-stick  rings  in  their  voices." 
For  other  messages,  the  stations  are  utilizing 
Coney  Island  lifeguards  to  broadcast  warnings 
to  bathers  and  doctors  to  caution  against  ex- 
cessive exposure  to  the  summer  sun. 

WCUE  Raises  $4,000 

WCUE  Akron,  Ohio,  reports  a  total  of  $4,- 
289.07  raised  from  the  station's  annual  Hole- 
In-One  tournament,  this  year  a  benefit  for  the 
Summit  County  (Ohio)  Rehabilitation  Center. 
Contestants  paid  an  entry  fee  of  50<?  and  re- 
ceived four  drives  at  a  green  100  yards  away. 
Prizes,  valued  at  $4,000,  were  donated  by 
WCUE,  Akron  business  firms  and  the  Kosar 
Driving  Range,  scene  of  the  event. 

WSYR-AM-FM-TV  Watermelon  Party 

WATERMELON  PARTY  for  the  residents  of 
Onondaga  County  Home  and  Hospital,  New 
York,  was  staged  recently  by  WSYR-AM-FM- 
TV  Syracuse.  Station  personalities  Deacon 
Doubleday,  Jim  Deline,  Dick  Workman  and 
June  Bell  visited  and  entertained  the  600  old 
folks  of  the  home  while  they  enjoyed  water- 
melon, hotdogs  and  pop.  In  addition,  a  two- 
hour  open-air  concert  by  the  Syracuse  Mili- 
tary Band  was  given. 

Blood  Appeal 

WHEN  a  patient  at  the  Grace-New  Haven 
Community  Hospital,  New  Haven,  Conn.,  had 
required  the  entire  supply  of  O-negative  type 
blood  on  hand  and  still  needed  more,  the  hos- 
pital requested  WAVZ  there  to  appeal  to  listen- 
ers for  donations.  Within  25  minutes  after  the 
request  had  been  made,  80  persons  came  to 
the  emergency  room  to  give.  The  hospital 
switchboard  was  flooded  with  hundreds  more, 
some  from  New  York  City.  WAVZ  was  the 
only  medium  used  in  the  appeal. 

WEVD  Assists  Blind 

IN  AN  EFFORT  to  assist  the  public  education 
program  of  The  Associated  Blind.  WEVD  New 
York  is  presenting  a  weekly  musical  presenta- 
tion of  the  organization  on  Friday,  8:30-8:45 
p.m.  EDT.  The  program  features  blind  musical 
entertainers  and  includes  a  "helpful  suggestion" 
period,  designed  to  give  information  on  im- 
proving the  daily  relationship  between  the 
blind  and  the  sighted. 

Coast  Guard  Recruitment 

MEL  ALLEN,  Martha  Wright  and  the  Page 
Cavanaugh  Trio  have  taped  13  fifteen-minut*: 
shows  for  the  U.  S.  Coast  Guard  which  will 
be  used  to  step  up  recruiting.  These  shows 
will  be  distributed  to  radio  stations  throughout 
the  country  in  the  fall  as  a  public  service. 


Page  26 


August  30,  1954 


Broadcasting 


Telecasttni: 


. . .  happy  on 
all  accounts! 

Especially  happy  for  these  HPL  accounts 
because  The  Housewives'  Protective  League 
draws  big  returns.  Among  the  more  than 
250  current  or  recent  users  of  HPL  you'll 
find  some  of  the  biggest  national  and 
regional  advertisers  in  the  country.  Many 
of  them  have  been  with  HPL  for  years. 

Happy,  too,  for  HPL  because  these 
sponsors  have  shared  in  making  this  year— 
our  Twentieth  Anniversary— an  important 
milestone.  During  the  past  twenty  years, 
they've  helped  us  grow  from  a  half-hour, 
one-station  show  to  a  sales-making 
program  service  on  thirteen  of  the  nation's 
biggest  stations.  And  over  these  years, 
they've  stamped  HPL  as  "the  most  sales- 
effective  participating  program  in 
all  broadcasting!" 

To  its  many  participating  advertisers, 
The  Housewives'  Protective  League  wishes 
continued  success  and  many  more  happy 
returns... measured  in  solid  profits! 

THE  HOUSEWIVES' 
PEOTECTIYE  LEAGUE 

"The  program  that  sponsors  the  product" 

485  Madison  Ave.,  New  York  •  Columbia  Square, 
Los  Angeles  •  Represented  by  CBS  Radio  Spot  Sales 


DON'T 
IN  SHREVEPORT! 


look  at  KWKHs  HOOPERS! 


JAN. -FEB.,  1954  — SHARE  OF  AUDIENCE 


Shreveport  has  five  AM  stations,  and  all 
networks.  This  makes  us  especially  proud 
of  recent  Hoopers  —  even  though  Metro- 
politan Shreveport  itself  represents  only 
about  15%  of  KWKH's  coverage! 


TIME 

KWKH 

STATION  B 

STATION  C 

STATION  D 

STATION  E 

MON.  thru  FRI. 
8:00  A.M.  -  12:00  Noon 

MON.  thru  FRI. 
12:00  Noon  -  6:00  P.M. 
SUN.  thru  SAT.  EVE. 

6:00  P.M.  -  10:30  P.M. 

38.1 

44.3 
54.6 

19.5 
21.2 

6.2 

9.2 
11.2 

16.0 
6.1 
8.5 

19.5 
19.4 
24.0 

look  at  KWKH'S  SAMS  AREA! 


S.A.M.S.  credits  KWKH  with  22.3%  more  daytime  radio  homes 
than  all  other  Shreveport  stations  combined!  Costwise,  KWKH 
delivers  89.4%  more  listeners  -  per  -  dollar  than  the  next-best 
station  in  the  area! 


KWKH 

A  Shreveport  Times  Station 
I  TEXAS 


SHREVEPORT,  LOUISIANA 


50,000  Watts  •  CBS  Radio 


The  Branham  Co. 
Representatives 


Henry  Clay 
General  Manager 


Fred  Watkins 
Commercial  Manager 


TEXAS 


LOUISIANA 


ARKANSAS 


i 


BROAp^STING 
TELECASTING 


August  30,  1954 


Vol.  47,  No.  9 


FALL  TV  TIME  SALES  ARE  UP; 
DAYTIME  SHOWS  MOST  GAIN 

With  color  tv  extravaganzas  knocking  at  the  door,  network  billings 

for  October  are  seen  20-25%  greater  than  last  year.   National  tv 

spot  is  reported  running  25%  ahead  of  1953,  topping  radio  spot  for 

the  first  time.  Advertisers  are  using  $6  million  in  tv  time  monthly. 

AMERICAN  advertisers  this  fall  will  be  using 
tv  time  at  the  rate  of  better  than  $6  million  a 
month,  according  to  B»T  estimates  of  antici- 
pated fall  business. 

That  total,  which  does  not  include  any  pro- 
gram expenses,  covers  the  cost  of  time  at  gross 
rates,  before  any  discounts,  for  all  classes  of 
tv  advertisers — national  network,  national  and 
regional  spot  and  local. 

The  preview  of  fall  business  comes  at  a  time 
when  color  peeks  around  the  corner,  and  the 
spectacular  or  extravaganza  network  pro- 
ductions are  about  to  make  their  splash.  Al- 
ready, B*T's  check  list  points  to  at  least  a  20 
to  25  %  increase  in  tv  network  billings  for  Octo- 
ber 1954  as  compared  to  that  month  a  year  ago. 

This  percentage  increase  does  not  include 
an  expected  further  boost  in  commercial  time, 
particularly  in  daytime  sales,  between  now  and 
October,  a  period  when  a  final  push  is  placed  on 
fall  selling. 

As  the  accompanying  table  shows,  CBS-TV 
has  picked  up  a  number  of  clients  for  its  day- 
time availabilities  while  NBC-TV's  list,  marking 
steady  growth,  indicates  room  for  the  quick 
daytime  tv  sale  which  has  characterized  selling 
in  programs  scheduled  the  early  part  of  the  day. 
For  instance,  NBC-TV's  early  morning  program 
Today,  its  later  Home  and  its  evening  Tonight, 
as  well  as  CBS-TV's  Morning  Show,  frequently 
has  sold  on  short  notice. 

Spot  tv  activity,  also  buttressed  by  the  new 
business  look  of  tv's  daytime  appeal,  can  be  ex- 
pected to  score  a  big  checkmark  in  advertiser 
budgeting  for  the  fall.  Early  B*T  estimates  in- 
dicate national  spot's  impact  in  tv  this  fall  will 
run  about  25%  ahead  of  last  autumn's  spot  time 
sales. 

The  outlook  in  spot,  according  to  T.  F.  Flan- 
agan, managing  director  of  Station  Representa- 
tives Assn.,  will  be  a  milestone  in  tv:  "For 
the  first  time  in  the  history  of  broadcasting, 
national  spot  television  this  fall  will  pass  na- 
tional spot  radio  in  time  sales." 

Comparisons  of  tv  network  advertising  are 
itemized  in  the  table  starting  on  page  32  and 
summarized  in  the  table  on  this  page.  These 
breakdowns  and  totals  of  time  sold  and  indi- 
vidual advertiser  budgeting  of  last  fall  are  in- 
tended as  a  preview  of  what  lies  ahead  in  tv 
network  billings. 

The  analysis  does  not  contain  network  one- 
shots,  including  the  World  Series  on  NBC-TV. 
The  tables  are  designed  to  serve  as  a  guide, 
setting  up  a  barometer  for  national  tv  business 
this  fall  season. 

The  score  in  evening  time  on  the  networks 
ranges  from  stability  to  an  upward  climb.  Over- 

Broadcasting    •  Telecasting 


all,  evening  time  sold  as  of  Aug.  15,  1954,  al- 
ready is  running  a  few  percentage  points  above 
the  commercial  time  actually  on  the  air  last 
October. 

In  daytime  hours,  the  increase  is  much  greater 
— probably  as  much  as  30%.  Here,  CBS-TV  is 
the  leader  with  a  boost  of  about  63%  in  time 
already  sold  for  this  fall  compared  to  its  day- 
time commercial  hours  on  the  air  last  October. 

In  total  time  sold  as  of  Aug.  15  compared  to 
commercial  time  on  the  air  last  October,  ABC- 
TV  shows  a  gain;  CBS-TV  a  noticeable  jump; 
DuMont  is  slightly  under  but  keeping  pace  with 
its  record  as  of  Aug.  15,  1953.  Also,  DuMont 
again  will  be  relying  heavily,  as  it  has  in  the 
past,  on  co-op  sponsorship  of  football  on  a 
regional  basis.  Again,  all  comparisons  are  due 
for  a  shot-in-the-arm  between  now  and  October 
1954. 

In  unison,  the  sales  heads  of  the  tv  networks, 
in  statements  prepared  for  B«T,  hail  the  out- 
look for  fall  tv  network  business. 

As  ABC-TVs  Charles  R.  Abry,  national 
director  of  the  Network  Sales  Department, 
views  it: 

"The  1954  evening  fall  program  schedule 
shows  that  ABC-TV  has  achieved  parity  with 
the  two  top  television  networks  in  only  the 
second  year  of  its  five-year  plan  for  television 
network  leadership.  The  success  of  ABC-TV 
for  this  second  season  since  the  FCC  approved 


Tv 

Network 

Time 

Sales 

For 

Fall 

Hours  of  Network  Commercials 

Network 

Per  Week 

On  Air  in     Sold  as  of 

Sold  as  of 

Oct.  '53  Au 

g.  15,  '53 

Aug.  15,  '54 

DAYTIME 

ABC 

6:30 

6:15 

8:45 

CBS 

22:55 

24:45 

36:44'/2 

DuM 

4:53 

5:10 

1/20 

NBC 

16:42 

18:12 

18:25 

Totals 

51:00 

54:22 

65:14y2 

EVEN 

ING 

ABC 

13:42y2 

8:40 

13:30 

CBS 

25:39 

26:00 

27:15 

DuM 

1  1 :48'/2 

8:30 

12:00 

NBC 

23:52'/2 

22:30 

25:31 

Totals 

75:02'/2 

65:40 

78:16 

TOTALS 

ABC 

20:12'/2 

14:55 

22:15 

CBS 

48:34 

50:45 

63:59'/2 

DuM 

16:41V2 

13:40 

13:20  . 

NBC 

40:34V2 

40:42 

43:56 

1 26:02V2 

120:02 

143:30'/2 

the  American  Broadcasting-Paramount  Theatres 
Inc.  merger  last  year,  gives  rise  to  growing 
optimism  that  our  five-year  objectives  may  be 
realized  in  only  four  years. 

"A  careful  examination  of  the  'blue  chip' 
roster  of  national  advertisers  who  have  renewed 
their  contracts  with  ABC-TV  this  season  and 
the  growing  list  of  new  advertisers  who  have 
been  attracted  to  'The  Growth  Network'  shows 
the  tremendous  progress  ABC-TV  has  made  in 
this  past  year. 

"Securing  such  a  stellar  roster  of  national 
advertisers  with  a  program  schedule  of  the 
finest  of  television  shows  is  gratifying  indeed. 
This  new  season  will  bring  ABC-TV  a  long  way 
toward  the  goals  we  have  set  for  ourselves. 

'Untried  and  Untapped' 

"There  is  yet,  we  feel,  a  great  untried  and 
untapped  potential  among  national  advertisers 
of  important  stature  to  whom  television  is  still 
an  unknown  quantity.  It  is  our  hope  that, 
through  the  successes  we  have  scored  with  our 
present  group  of  advertisers  on  ABC-TV,  we 
will  be  able  to  attract  these  potential  advertisers 
to  our  network  family,  sponsoring  programs 
that  the  ABC-TV  network  has  diligently  and 
carefully  evaluated  in  terms  of  entertainment 
and  audience  appeal,  which  we  feel  each  of 
these  new  ABC-TV  properties  is  certain  to 
secure. 

"This  year  again  as  it  was  in  1953,  ABC- 
TV's  fall  program  schedule  dramatically  em- 
phasizes the  progress  and  achievements  at  'The 
Growth  Network.' " 

For  CBS-TV,  fall  signals  a  strengthening. 
William  H.  Hylan,  vice  president  in  charge  of 
network  sales,  CBS-TV,  stated: 

"CBS  Television's  schedule  for  the  fall-winter 
season  has  been  greatly  strengthened  by  the 
addition  of  many  programs.  Business  outlook  is 
excellent. 

"During  the  coming  year  of  regular  color 
broadcasting,  CBS  Television  is  undertaking 
an  ambitious  schedule  of  color  programs  origi- 
nating from  both  the  huge  new  color  studio  in 
New  York  and  Television  City  in  Hollywood." 

Gerry  Martin,  sales  director  of  the  DuMont 
Television  Network,  said: 

"We  expect  that  the  1954-55  season  will  be 
the  best  that  DuMont  has  ever  enjoyed. 

"Business  already  in  hand  indicates  that  our 
billings  for  1954-1955  will  run  25  to  30%  ahead 
of  last  year,  when  we  grossed  about  $12,500,- 
000.  In  fact,  in  the  last  two  weeks,  the  follow- 
ing clients  have  purchased  five  and  one-half 
hours  per  week  of  network  time: 

"Lentheric  Inc.;  Miles  Laboratories  Inc.;  Gen- 
eral Tire;  Schick;  H.  J.  Heinz;  Johnson  Candy 
Co.;  Hamm  Beer;  Consolidated  Cosmetics; 
Atlantic  Refining;  Ford  Dealers;  MGM;  Vitamin 
Corp.  of  America;  Drewys  Brewing  Co.;  Miller 
Beer;  Plymouth;  Electric  Companies  Advertis- 
ing Program. 

"Our  football  schedule  is  the  most  compre- 
hensive in  television  from  the  standpoint  of  the 
number  of  games  to  be  covered.  Moreover,  we 
(Text  continued  on  page  35.  Detailed  tables  of 
network  advertisers  overleaf.) 

August  30,  1954    o    Page  31 


Tv  Network  Advertisers  For  Fall,  1954  Compared  To  1953 


Advertiser 
Program 


Gross  Time 
Charges  Net- 
Oct.  '53  work 


Stations 
Oct.  Oct. 
1953  1954 


Hours  Per 
Week 
1953  1954 


Gross  Time 
Charges  Net- 
Oct.  '53  work 


Admiral  Corp. 

Life  Is  Worth  Living 
Adolph's  Food  Products 

Your  Show  of  Shows 
Aluminium  Ltd, 

Omnibus 
Aluminum  Co.  of  America 

See  It  Now 

Home 
American  Chicle  Co. 

Col.  Humphrey  Flack 

Rocky  King 

Sid  Caesar  Show 
American  Dairy  Assn. 

Bob  Crosby  Show 

Disneyland-TV 
American  Hair  &  Felt  Co. 

Today 

American  Home  Products  Corp. 

John  Daly  and  the  News 

Love  of  Life 

Jack  Brickhouse 

Secret  Storm 

Sports  Showcase 

Today 

Name  That  Tune 
American  Machine  &  Foundry  Co. 

Omnibus 
American  Maize-Products  Co. 

Today 
American  Motors  Corp. 

Disneyland-TV 
American  Safety  Razor  Corp. 

Today 

Walter  Winchell 
American  Tobacco  Co. 

Make  Room  for  Daddy 

Private  Secretary  &  Jack  Benny 

Lucky  Strike  Theatre 

Where's  Raymond 

CBS  News 

Big  Story 

Your  Hit  Parade 


$118,500 
17,770 

58,260 


81,000 
59,143 


66,746 


DuM 

NBC 

CBS 

CBS 
NBC 

DuM 
DuM 
NBC 

CBS 
ABC 


13,776  NBC 


31,855 
239,938 
20,587 


68,279 
20,169 

7,302 


57,219 
139,428 
122,420 

54,705 
120,912 

58,200 

72,327 


ABC 
CBS 
DuM 
CBS 
DuM 
NBC 
CBS 

CBS 

NBC 

ABC 

NBC 
ABC 

ABC 
CBS 
NBC 
ABC 
CBS 
NBC 
NBC 


151 
49 


30 


45 
64 


44 


48 

11 

75 
28 


68 
31 


16 


63 


53 
44 


68 
97 


60 
104 


92 

82 
36 
52 
129 


104 


34 


78  127 

110  140 

103  95 

48 

35  71 

61  82 

110  136 


0:30 

0:10 


0:30 


0:30 
0:15 


d0:30 


d0:06 

1:15 
dl:15 
0:15 


d0:15 
d0:12 


d0:06 


0:15 
0:30 
0:30 
0:15 
0:30 
0:15 
0:15 


0:30 


d0:13 


0:30 
d0:15 


0:15 
0:20 


d0:30 
0:15 


dl:15 

d0:45 
0:15 

d0:06 
0:15 


0:30 


0:07V2 

0:15 
0:30 
0:30 

0:30 
0:15 
0:15 


Armour  &  Co. 

Pride  of  the  Family 

Show  of  Shows  &  All  Star  Review 

George  Gobel 

32,258 
92,100 

ABC 
NBC 
NBC 

25 
58 

76 

0:15 
nit 
U:  1 J 

0:15 

Armstrong  Cork  Co. 

Circle  Theatre 

110,910 

NBC 

57 

66 

0:30 

0:30 

Atlantic  Refining  Co. 

Pro  Football 
Pro  Football 

31,525 
10,475 

DuM 
DuM 

18 
12 

30 
30 

d0:45 
0:45 

d0:40 
0:40 

Atlantis  Sales  Corp. 

Today 

NBC 

52 

d0:06 

Avco  Mfg.  Corp. 
Your  Hit  Parade 
Home 

110,817 

NBC 
NBC 

113 

44 

0:15 

d0:15 

B-B  Pen  Co. 

George  Jessel 

56,340 

ABC 

71 

0:071/2 

Bayuk  Cigars 

Saturday  Night  Fights 

43,950 

ABC 

16 

34 

0:25 

0:45 

Beatrice  Foods  Co. 

Today 

17,010 

NBC 

47 

d0:06 

Benrus  Watch  Co. 

Meet  Your  Congress 

Show  of  Shows  &  All  Star  Revue 

7,470 
52,570 

DuM 
NBC 

2 
70 

0:30 
0:10 

Benson  &  Hedges 

Pantomime  Quiz 

10,905 

DuM 

13 

0:30 

Best  Foods 

Garry  Moore 
Robert  Q.  Lewis 

40,216 

CBS 
CBS 

55 

65 
70 

d0:15 

d0:15 
d0:15 

Hazel  Bishop  Inc. 

This  Is  Your  Life 
Juke  Box  Jury 
Martha  Raye  Show 
Max  Liebman  Presents 

122,934 
72,650 

NBC 
ABC 
NBC 
NBC 

67 
44 

84 

130 
100 

0:30 
1:00 

0:30 

0:30 
0:11 

Block  Drug  Co. 

Danger 

Name  That  Tune 

104,388 
56,490 

CBS 
NBC 

56 
50 

42 

0:30 
0:15 

0:15 

Borden  Co. 

Treasury  Men  in  Action 
Garry  Moore  Show 
Justice 

110,010 

NBC 
CBS 
NBC 

39 

45 
57 

0:30 

d0:15 
0:30 

Borg-Warner  Corp. 

Garry  Moore  Show 

55,495 

CBS 

77 

65 

d0:15 

d0:15 

Brewing  Corp.  of  America 

Pro  Football 

26,550 
2,925 

DuM 
DuM 

21 

5 

9 
9 

0:45 
d0:45 

0:40 
d0:40 

Brillo  Mfg.  Co. 
So  You  Want  to  Lead  a  Band 

ABC 

35 

0:30 

Bristol-Myers  Co. 

Man  Behind  the  Badge 
Pride  of  the  Family 
The  Celeste  Holm  Show 
Garry  Moore  Show 

105,408 
47,918 

CBS 
ABC 
CBS 
CBS 

49 
26 

70 
65 

0:30 
0:15 

0:30 
d0:15 

Brown  Shoe  Co. 

Smilin'  Ed  McConnell 

54,150 

ABC 

36 

46 

d0:30 

d0:30 

Brown  &  Williamson  Tobacco  Corp. 

My  Friend  Irma 
Orchid  Award 
The  Lineup 

141,135 
44,100 

CBS 
ABC 
CBS 

71 

28 

114 

0:15 
0:15 

0:30 

Advertiser 
Program 

Campbell  Soup  Co. 

Double  or  Nothing 
Campbell  Soundstage 
Lassie 

Abbott  &  Costello 

Dear  Phoebe 

Howdy  Doody 
Capital  Airlines 

Today 
Carnation  Company 

Burns  &  Allen 
Carter  Products  Inc. 

This  Is  Show  Business 

Place  The  Face 

Walter  Winchell 

Down  You  Go 

Plainclothesman 

Meet  Millie 
Cat's  Paw  Rubber  Co. 

Garry  Moore  Show 

Your  Show  of  Shows 
Chesebrough  Mfg.  Co. 

Greatest  Fights  of  the  Century 
Chester  Ford  Dealers  Assn. 

Pro  Football 
Chevrolet  Dealers  of  Pittsburgh 

Pro  Football 
Chrysler  Corp. 

Chrysler  Medallion  Theatre 

You  Bet  Your  Life 

Football 

It's  a  Great  Life 

Danny  Thomas 

Break  the  Bank 

That's  My  Boy 

Name  to  Be  Announced 
Chun  King  Sales  Co. 

Garry  Moore  Show 
Clinton  Foods  Inc. 

Arthur  Godfrey  Time 
Coca-Cola  Co. 

Coke  Time 

Colgate-Palmolive  Co. 

The  Big  Payoff 

Howdy  Doody 

Strike  It  Rich 

Strike  It  Rich 

Colgate  Comedy  Hour 

Name  to  Be  Announced 

Name  to  Be  Announced 
Commercial  Solvents  Corp. 

Red  Barber 
Comstock  Foods 

Garry  Moore  Show 
Congoleum-Nairn  Inc. 

Today 

Consolidated  Cosmetics  Inc. 

Kate  Smith  Hour 

They  Stand  Accused 
Consolidated  Royal  Chemical  Corp. 

Arthur  Murray  Party 
Continental  Baking  Co. 

Howdy  Doody 
Converted  Rice  Inc. 

Garry  Moore  Show 
Corn  Products  Refining  Co. 

Kate  Smith  Hour 
Crowell-Collier  Publishing  Co. 

Today 

Helene  Curtis  Industries  Inc. 

Down  You  Go 
Robert  Q.  Lewis 

Curtis  Publishing  Co. 
Today 

Drewys  Ltd.,  U.  S.  A. 
Greatest  Football 

Doeskin  Products  Inc. 

Kate  Smith  Show 
Robert  Q.  Lewis 

Dow  Chemical  Corp. 

The  Medic 

Today 

Home 

Duffy-Mott  Co. 

Jamie 

Allen  B.  Du  Mont  Labs 

What's  the  Story 

E.  I.  duPont  de  Nemours 

Cavalcade  of  America 
Today 

Home  Show 

Eastco  Inc. 

Today 


Source  of  October  1953  data:  Publishers  Information  Bureau 
D— Daytime,  before  6  p.m. 

V— Various  number  of  stations  for  different  weeks 
N— Number  of  stations  unknown 


Stations  Hours  Per 

Oct.     Oct.  Week 
1953    1954      1953  1954 


173,102 

CBS 

47 

d0:30 

134,235 

NBC 

46 

0:30 

CBS 

n.m 

CBS 

52 

d0:30 

NBC 

60 

0:30 

NBC 

60 

d0:30 

44,457 

NBC 

48 

d0:18 

68,694 

CBS 

90 

111 

0:15 

0:15 

55,434 

CBS 

65 

0:15 

72,945 

CBS 

50 

0:30 

oo  Apn 

A  Ri*~ 
A  D\_ 

OA 

U:U/  V2 

30  448 

DuM 

07 

n.i  1 

OO  niO 

DuM 

OA 

n.  1 1 

/■DC 
-  D  > 

yy 

n.i  * 
U:  1 3 

43,656 

CBS 

69 

d0:15 

18,760 

NBC 

48 

0:10 

44,620 

NBC 

21 

0:15 

4,525 

DuM 

8 

d0:45 

2,700 

DuM 

4 

0:45 

183,105 

CBS 

110 

0:30 

1 94  265 

NBC 

119 

1 36 

0-30 

n.in 

DuM 

1 60 

i.nn 

NBC 

85 

n.on 
u:ou 

ABC 

1 24 

0-15 

ABC 

1  <i  s 

n.in 

CBS 

1 36 

n.in 

CBS 

75 

1:00 

CBS 

65 

dO:07V2 

52,792 

CBS 

31 

d0:30 

211,572 

NBC 

88 

112 

0:30 

0:30 

192  232 

f~R^ 
v_DO 

An 

fO 

a  1  :ou 

Ji  .on 
a  1  :oU 

55^540 

NBC 

55 

60 

d0:15 

d0:30 

326,774 

CBS 

63 

71 

d2:30 

d2:30 

1 24,728 

CBS 

80 

106 

0:30 

0:30 

o*;q  A^r\ 

NBC 

1 03 

119 

1 :00 

1 :00 

NBC 

n 

d0:38 

NBC 

n 

d0:38 

36,440 

CBS 

24 

0:15 

CBS 

65 

dO:07'/2 

12,835 

NBC 

34 

d0:06 

19,845 

NBC 

56 

dO:07V2 

DuM 

41 

1 :00 

32,640 

NBC 

53 

0:15 

61,156 

NBC 

43 

60 

d0:30 

d0:30 

50,945 

CBS 

51 

65 

d0:15 

d0:15 

OA  MA 

20,030 

NBC 

50 

d0:07'/2 

12,962 

NBC 

48 

d0:06 

45,270 

DuM 

24 

0:15 

CBS 

70 

d0:07V2 

6,513 

NBC 

48 

d0:03 

DuM 

4 

0:30 

39,520 

NBC 

56 

d0:15 

CBS 

70 

dO:  1 5 

NBC 

n 

0:30 

NBC 

52 

60:54 

NBC 

44 

dO:  IS 

28,530 

ABC 

21 

n 

0:15 

0:15 

12,450 

DuM 

2 

n 

0:30 

0:30 

62,880 

ABC 

24 

32 

0:30 

0:30 

16,940 

NBC 

46 

d0:06 

NBC 

44 

d0:15 

3,972 

NBC 

20 

d0:03 

Page  32 


August  30,  1954 


Broadcasting    •  Telecasting 


Gross  Time 


Stations 


Hours  Per 


Advertiser 
Program 


Ekco  Products  Co. 

George  Jessel  Show 
Jamie 

Quick  As  a  Flash 

Comeback  Story 
Electric  Auto-Lite  Co. 

Suspense 
Electric  Cos.  Advertising  Program 

You  Are  There 
Elgin  National  Watch  Co. 

Tv  Hour 
Emerson  Drug  Co. 

Today 
Englander  Co. 

Bob  Crosby  Show 
Ex-Lax  Inc. 

Leave  It  to  the  Girls 
Equisite  Form  Brassiere  Co. 

Stop  the  Music 
Firestone  Tire  &  Rubber  Co. 

Voice  of  Firestone 

Voice  of  Firestone 
Florida  Citrus  Commission 

Today 

Twenty  Questions 
Ford  Motor  Co. 

Ford  Theatre 

Toast  of  the  Town 

Leland  Hayward 
Gemex  Co. 

George  Jessel  Show 
General  Cigar  Co. 

Sports  Spot 
General  Conference  of  Seventh  Day 
Adventists 

Faith  for  Today 
General  Electric  Co. 

Fred  Waring  Show 

i|  Married  Joan 

Jane  Froman  —  U.  S.  A.  Canteen 
Meet  Mr.  McNutley 
Adventures  of  Ozzie  &  Harriett 
Ray  Milland  Show 
Summer  Holiday 
G.  E.  Theatre 
Today 
General  Foods  Corp. 
Red  Buttons 
Mama 
Bob  Hope 
Roy  Rogers 

Rod  Brown  Rocket  Rangers 
Our  Miss  Brooks 
December  Bride 
Portia  Faces  Life 
General  Mills  Inc. 

Barker  Bill's  Cartoons 
Today 

Bride  and  Groom  - 

Stu  Erwin  Show 

(Stu  Erwin  Show-rerun) 

Lone  Ranger 

Ding-Dong  School 

Lone  Ranger 
•  Captain  Midnight 

Valiant  Lady 

Robert  Q.  Lewis 

Bob  Crosby 
General  Motors  Corp. 

Arthur  Godfrey  Time 

Buick  Circus  Hour 

Dinah  Shore  Show 

NCAA  Football 

CBS  News 

Press  Box  Preview 

Pontiac  Score  Board 

Dave  Garroway  Show 

Treasury  Men  in  Action 

Red  Skelton  Revue 

Max  Liebman  Presents 

Red  Buttons  Show 
General  Tire  &  Rubber  Co. 

Sports  Time 
Gerber  Products  Co. 

Kate  Smith  Hour 

Ding-Dong  School 

Gillette  Co. 

Garry  Moore  Show 
Calvalcade  of  Sports 
Arthur  Godfrey  Time 
Tony  Martin  Show 
Racket  Squad 
Arthur  Godfrey  &  Friends 
Red  Skelton 
People  Are  Funny 
Bride  &  Groom 
Valiant  Lady 
Name  That  Tune 

Glidden  Co. 

Home 

Gold  Seal 

Jo  Stafford  Show 

Good  Foods  Inc. 
You  Asked  for  It 

B.  F.  Goodrich  Co. 

Burns  &  Allen 


Charges 

Net- 

Oct. 

Oct. 

Week 

Oct.  '53 

work 

1953 

1954 

1953 

1954 

30,020 

ABC 

61 

0:05 

25,620 

ABC 

20 

0:15 

34,020 

ABC 

24 

0*15 

36,540 

ABC 

33 

oiis 

92,658 

CBS 

37 

0:30 

52,344 

CBS 

61 

113 

0:15 

0:15 

ABC 

24 

0:30 

27,924 

NBC 

45 

d0:12 

CBS 

60 

au:u/  v 

64,260 

ABC 

14 

0:30 

ABC 

70 

0:15 

125,460 

NBC 

69 

0:30 

ABC 

78 

0:30 

32,210 

NBC 

47 

52 

d0:12 

d0:06 

ABC 

46 

0:30 

149,415 

NBC 

56 

115 

0:30 

0:30 

228,780 

CBS 

92 

137 

1:00 

1:00 

NBC 

85 

U:  1  1 

22,890 

ABC 

39 

0:05 

54,856 

CBS  ■ 

36 

40 

0*15 

u:  ij 

21 ,030 

ABC 

12 

24 

d0:30 

d0:30 

116,523 

CBS 

77 

0:30 

129,414 

NBC 

78 

110 

0^30 

0:30 

57,430 

CBS 

35 

0:15 

94,31 0 

CBS 

39 

0:30 

37,740 

ABC 

40 

0:15 

CBS 

64 

0:30 

CBS 

51 

0:15 

CBS 

1 16 

0:30 

NBC 

52 

d0:24 

150,798 

CBS 

108 

0:30 

118,035 

CBS 

38 

52 

0:30 

0:30 

58,975 

NBC 

80 

1 00 

0:15 

0:15 

NBC 

50 

68 

0:30 

0:30 

55,905 

CBS 

33 

d0:30 

1  1  o,oUU 

CBS 

43 

64 

0:30 

0:30 

CBS 

1 54 

0:30 

CBS 

32 

dl:15 

CBS 

78 

d0:30 

30,834 

NBC 

47 

d0:30 

113,477 

CBS 

43 

d0:45 

146,040 

ABC 

59 

0:30 

4,125 

ABC 

3 

d0l30 

31,155 

CBS 

24 

40 

d0:30 

d0:30 

Of  ,uuu 

NBC 

48 

61 

d0:30 

d0:15 

l  oa  oo »; 

ABC 

48 

52 

0:30 

0:30 

CBS 

n 

d0:15 

CBS 

57 

d0:45 

CBS 

70 

d0:30 

CBS 

60 

d0:45 

73,206 

CBS 

43 

45 

d0:30 

d0:30 

183,420 

NBC 

110 

135 

1:00 

0:30 

152,090 

NBC 

56 

61 

0:30 

0:30 

638,134 

NBC 

78 

tl2:00 

179,374 

CBS 

35 

59 

0:45 

0:45 

60,065 

NBC 

79 

d0:15 

61,117 

NBC 

76 

d0:15 

159,075 

NBC 

82 

0:30 

ABC 

n 

0-30 

CBS 

138 

0:15 

NBC 

100 

0:22 

NBC 

65 

0:30 

DuM 

102 

0:15 

53,550 

NBC 

64 

d0:15 

NBC 

80 

d0:15 

Gross  Time 


Stations 


Hours  Per 


CBS 

65 

dO:07V2 

219,320 

NBC 

87 

113 

0:30 

0:30 

56,322 

CBS 

38 

45 

d0:30 

d0:30 

NBC 

80 

0:15 

60,234 

CBS 

91 

0:15 

69,084 

CBS 

101 

0:15 

CBS 

138 

0:30 

NBC 

144 

0:30 

60,825 

CBS 

43 

d0:30 

CBS 

57 

d0:30 

CBS 

129 

0:15 

NBC 

44 

d0:15 

CBS 

81 

0:15 

10,320 

ABC 

5 

0:30 

66,504 

CBS 

79 

111 

0:15 

0:15 

Advertiser 

Charges 
Oct.  '53 

Net- 

Oct. 

Oct. 

We 

ek 

Program 

work 

1953 

1954 

1953 

1954 

Goodyear  Tire  &  Rubber  Co. 

— 

Television  Playhouse 

118,220 

NBC 

r/3 

114 

0:30 

C:20 

Billy  Graham  Evangelistic  Assn. 

Hour  of  Decision 

24,420 

ABC 

17 

0:15 

Green  Giant  Co. 

Art  Linkletter's  House  Party 

36,270 

CBS 

33 

d0:15 

Mickey  Rooney  Show 

NBC 

51 

0:15 

Greyhound  Corp. 

Omnibus 

68,092 

CBS 

69 

d0:12'/2 

Griffin  Manufacturing  Co. 

Your  Show  of  Shows 

52,405 

NBC 

70 

0:10 

Imogene  Coca 

NBC 

90 

0:10 

Grocery  Store  Products  Corp. 

Today 

NBC 

52 

d0:06 

Grove  Labs 

Today 

NBC 

52 

d0:15 

Gruen  Watch  Co. 

Walter  Winchell 

22,050 

ABC 

26 

34 

0:071/2 

0:071/2 

Gujf  Oil  Corp. 

Life  of  Riley 

128,898 

NBC 

84 

103 

0:30 

0:30 

Hallmark  Inc. 

Hallmark  Hall  of  Fame 

112,650 

NBC 

38 

44 

d!:00 

d0:37 

Theodore  Hamm  Brewing  Co. 

Person  to  Person 

14,265 

CBS 

6 

20 

0:15 

0:15 

Greatest  Football 

DuM 

10 

0:30 

Hathaway  Mfg.  Co. 

Today        -            , ...  e  - 

.  37,807 

NBC 

48 

d0:12 

Hawaiian  Pineapple  Co. 

Art  Linkletter's  House  Party 

CBS 

59 

d0:15 

H.  J.  Heinz  Co. 

Studio  57 

DuM 

n 

0:30 

TELECASTING  YEARBOOK 

THE  1954  Telecasting  Yearbook  and  Marketbook  will  be 
mailed  to  subscribers  the  end  of  this  week.  Like  its  pred- 
ecessors, this  volume  contains  authoritative  data  on  all  tv  sta- 
tions throughout  the  world,  statistics  on  population,  retail  sales 
and  other  economic  features  of  all  U.  S.  tv  areas,  compre- 
hensive listings  of  advertising  agencies  and  their  clients  using 
tv  advertising,  package  program  companies,  tv  film  producers 
and  distributors,  tv  networks  and  a  host  of  other  information. 
Extra  copies  of  the  492-page  publication  are  available  at  $3 
each. 


Hoover  Co. 

Garry  Moore  Show 
International  Cellucotton  Co. 

Arthur  Godfrey  Time 
International  Harvester  Co. 

Halls  of  Ivy 
International  Shoe  Co. 

Space  Cadet 

Howdy  Doody 

Ding-Dong  School 

Pinky  Lee  Show 
International  Silver  Co. 

My  Favorite  Husband 
Jay  Broiler  Co. 

Riviera  Show 
Andrew  Jergens  Co. 

First  Love 
Johnson  &  Johnson 

Imogene  Coca 

Show  of  Shows 
S.  C.  Johnson  &  Son  Inc. 

Robert  Q.  Lewis  Show 

Robert  Montgomery  Presents 

Life  With  Father 

Names  the  Same 
Walter  H.  Johnson  Candy  Co. 

Captain  Video 
Kellogg  Co. 

Art  Linkletter's  House  Party 

Arthur  Godfrey  Time 

Super  Circus 

Howdy  Doody 

Garry  Moore  Show 
Kendall  Co. 

Twenty  Questions 
Knomark  Mfg.  Co. 

Arthur  Godfrey  Time 

Masquerade  Party 
Kreisler,  Jacques  Mfg.  Co. 

Rocky  King,  Detective 


Source  of  October  1953  data:  Publishers  Information  Bureau 
D— Daytime,  before  6  p.m. 

V— Various  number  of  stations  for  different  weeks 
N— Number  of  stations  unknown 


36,596 

CBS 

51 

65 

d0:15 

d0:07'/2 

75,001 

CBS 

CBS 

41 

40 

d0:30 

0:15 

19,714 
39,429 

DuM 
NBC 
NBC 
NBC 

29 
52 

61 
43 

d0:15 
dO:07V2 

dO:07V2 
d0:02 

43,254 

CBS 

34 

39 

0:15 

0:15 

12,745 

DuM 
NBC 

6 

46 

d0:30 

d0:45 

26,400 

NBC 
NBC 

48 

90 

0:10 

0:10 

1 

121,070 
46,181 

CBS 
NBC 
CBS 
ABC 

95 
42 

70 
95 
59 

0:30 
0:15 

d0:15 
0:30 
0:15 

1 

•J' 

4  H 1 

DuM 

80 

0:15 

56,021 
13,998 
75,075 
105,642 
37,815 

CBS 
CBS 
ABC 
NBC 
CBS 

34 
31 
43 
46 
55 

59 
45 
n 
60 
65 

d0:30 
d0:30 
d0:30 
d0:30 
d0:15 

d0:30 
d0:30 
d0:30 
d0:30 
d0:15 

1 

68,730 
65,232 

DuM 

CBS 
ABC 

29 
37 

98 

0:15 
d0:30 

0:15 

57,642 

DuM 

64 

0:10 

Broadcasting   •  Telecasting 


August  30,  1954    •    Page  33 


Gross  Time 

Stations 

Hours 

Per 

Advertiser 

Charges 

Net- 

Oct. 

Oct. 

Week 

Program 

Oct.  '53 

work 

1 95  ' 

ion 

1  7  34 

Lady  Esther,  Ltd. 

Bpniho 

91  305 

NBC 

51 

0:15 

Lambert  Co. 

Adventures  of  Ozzie  &  Harriet 

CI  uc 
DO,  JO  J 

ABC 

40 

60 

0:15 

0:15 

Landers,  Frary  &  Clark 

Kate  Smith  Hour 

32  505 

NBC 

CTT 
3/ 

Larus  &  Brother  Co. 

Ptatnclothesman  * 

32,053 

DuM 

24 

0:15 

James  Lees  &  Son 

Kate  Smith  Hour 

28,695 

NBC 

51 

d0:15 

Lehn  &  Fink  Products  Corp. 

ivuy  duiljci 

ABC 

66 

0:30 

Lever  Brothers  Co. 

Arthur  Godfrey's  Talent  Scouts 

113,508 

CBS 

60 

64 

0:30 

0:30 

Lux  Video  Theatre 

105,865 

CBS 

56 

0:30 

Arthur  Godfrey  Time 

45,024 

CBS 

37 

45 

d0:30 

d0:30 

Big  Town 

101,741 

CBS 

49 

0:30 

Art  Linkletter's  House  Party 

93,737 

CBS 

46 

59 

d0:45 

d0:45 

Lux  Video  Theatre 

NBC 

105 

1.00 

Uncle  Johnny  Coons 

CBS 

n 

<B>:30 

Lewis-Howe  Co. 

Show  of  Shows 

Imogene  Coca  Show 
Liggett  &  Myers  Tobacco  Co. 

Arthur  Godfrey  &  His  Friends 

Arthur  Godfrey  Time 

Perry  Como  Show 

Dragnet 

Stu  Erwin 
Longines-Wittnauer  Watch  Co. 

Chronoscope 
P.  Lorillard  Co. 

The  Web 

Chance  of  a  Lifetime 
Two  for  the  Money 
Judge  for  Yourself 
Father  Knows  Best 
Truth  or  Consequences 

Ludens  Inc. 

Howdy  Doody 
Kate  Smith  Hour 
M  &  R  Dietetic  Labs 
Today 

Magic  Chef 
Today 

Mars  Inc. 

Super  Circus 

C.  H.  Masland  &  Son 

Garry  Moore  Show 

Mathieson  Chemical  Corp, 
Today 

Maytag  Co. 

Today 

Miles  Labs 

Morgan  Beatty  &  News 
Concerning  Miss  Marlowe 
Three  Steps  to  Heaven 
Garry  Moore  Show 
Robert  Q.  Lewis  Show 

Miller  Brewing  Co. 
Football 


Minnesota  Mining  &  Mfg.  Co. 
Arthur  Godfrey  Time 

Minute  Maid  Corp. 

Gabby  Hayes  Show 

Mobile  Homes  Mfrs.  Assn. 
Today 

Jules  Montenier  Inc. 

What's  My  Line? 

Philip  Morris  &  Co. 

Bonino 

I  Love  Lucy 

Philip  Morris  Playhouse 
Tell  Tale  Clue 


38,380 


139,548 
57,792 
194,194 
174,390 


127,428 
56,495 
157,170 
142,590 


65,340 
4,860 

35,519 
13,704 
80,160 
37,736 
29,018 


Morton  Packing  Co. 

Today. 

Murine  Co. 

Today 


Mutual  Benefit,  Health  &  Accident  Assn. 
Arthur  Godfrey  Time 
On  The  Line 

Greatest  Moments  in  Sports 

Nash-Kelvinator  Corp. 

Jackie  Gleason  Show 
Danger 

National  Biscuit  Co. 
Arthur  Godfrey  Time 
Halls  of  Ivy 

National  Dairy  Products  Corp. 

Kraft  Television  Theatre 
Kraft  TV  Theatre 
Big  Top 

Nebraska  Consolidated  Mills 

Today 

Nestle  Co. 

Jackie  Gleason  Show 
Space  Patrol 


8,248 

12,076 

53,784 

57,420 
153,948 
105,135 

13,096 

13,610 

67,851 
52,096 


13,888 


187,800 
71,625 
1 1 1 ,940 


84,992 


NBC 
NBC 

res 

rrr, 
CBS 
NBC 
ABC 


49 


33,075  CBS 


CBS 
DuM 
CBS 
NBC 
CBS 
NBC 

NBC 
NBC 

NBC 
NBC 
ABC 

CBS 

NBC 

NBC 

DuM 
NBC 
NBC 
CBS 
CBS 


22,500  DuM 


CBS 

NBC 

NBC 

CBS 

NBC 
CBS 
CBS 
CBS 

NBC 

NBC 

CBS 
NBC 
NBC 

CBS 
CBS 


CBS 

CBS 


35 
55 


90 


fY, 
36 

39  72 
85  121 
n 

13  18 

34 

14  26 
89  117 
92 

113 
119 

52 
10 


46 

47 
45 

52 
48 


48 

65 


52 


76 
47 
65 
70 


45 

37 
43 

45  79 
51 

106  133 
34 

44 

48  52 
48 


89 


113 
42 


30  45 
40 


0:10 


d0:30 
0:45 
0:30 


0:30 
0:30 
0:30 
0:30 


d0:15 
d0:15 

d0:12 
d0:06 
d0:30 
d0:15 

d0:12 


d0:45 
0:45 


d0:15 

d0:06 

0:15 

0:15 
0:30 
0:30 

d0:06 

d0:06 

d0:15 
0:15 


d0:30 


0:10 


0:45 
0:30 
0:30 


0:45  0:45 


0:30 
0:30 


0:30 
0:30 


d0:30 
dO:07V2 


d0:24 


1:15 
d0:15 
d0:15 
dO:07V2 
dO:07V2 


d0:30 


0:15 

0:30 
0:30 

d0:06 


0:15 


0:15 
0:15 


d0:30 
0:15 


NBC 

52 

65 

1:00 

1:00 

ABC 

25 

n 

0:30 

1:00 

CBS 

55 

69 

dl:00 

dl:00 

NBC 

52 

d0:15 

CBS 

83 

115 

0:08 

0:15 

ABC 

n 

0:15 

Gross  Time 

Stations 

Hours 

Per 

Advertiser 

Charges 

Net- 

Oct. 

Oct. 

Week 

Program 

Oct.  '53 

work 

1953 

1954 

1953 

1 954 

Norcross  Inc. 

Omnibus 

CBS 

n 

d0:13 

Norwich  Pharmical  Co. 

Sunday  News  Special 

to  Rfln 

CBS 

01 

TO 

0:15 

0:15 

Noxema  Chemical  Corp. 

Person  to  Person 

roc 

IW 
3A 

0:15 

O'Cedar  Co. 

Meet  Millie 

/-DC 

V_  Do 

oo 
yy 

0:15 

Oneida  Ltd. 

Home 

IN  DV_ 

A  A 

d0:07 

John  Oster  Mfg.  Co. 

Today 

NBC 

10 
3A 

d0:06 

Owens-Corning  Fiberglass  Co. 

Today 

NBC 

3i 

d0:06 

Pabst  Brewing  Co. 

Fights 

182  784 

CBS 

79 

OO 

yy 

0:45 

0:45 

Pacific  Mills  Co. 

Garry  Moore  Show 

CBS 

65 

d0:07'/2 

Packard  Motor  Car  Co. 

- 

Martha  Wright 

ABC 

oo 

0:15 

Pan  American  Airlines 

Meet  the  Press 

NBC 

25 

0:15 

Pan  American  Coffee  Bureau 

Today 

NBC 

10 

J  L 

d0:12 

Parker  Pen  Co. 

Four  Star  Playhouse 

CBS 

OA 

yo 

fi.l  1 
U:  10 

Peerless  Electric  Co. 

Home 

NBC 

44 

d0:07 

Peppered  Mfg.  Co. 

NBC 

Home 

44 

d0:07 

Pepsi-Cola  Co. 

Playhouse 

85,140 

ABC 

39 

66 

0:30 

0:30 

Pet  Milk  Co. 

Original  Amateur  Hour 

172,887 

NBC 

93 

0:30 

George  Gobel's  Show 

NBC 

76 

0:15 

Life  With  Father 

CBS 

59 

0:15 

Philco  Corp. 

Television  Playhouse 

116,000 

VlBC 

91 

114 

0:30 

0:30 

Breakfast  Club 

ABC 

56 

0:45 

Pillsbury  Mills  Inc. 

CBS 

50 

d0:15 

Garry  Moore  Show 

22,644 

Art  Linkletter's  House  Party 

96,686 

CBS 

37 

59 

dl:00 

dl:00 

Godfrey  &  Friends 

66,234 

CBS 

81 

0:15 

Arthur  Godfrey  Time 

89,580 

CBS 

39 

45 

dl:00 

dl:00 

Mickey  Rooney  Show 

NBC 

51 

0:15 

Red  Skelton  Revue 

CBS 

138 

0:15 

Polaroid  Corp. 

Today 

14,591 

NBC 

48 

52 

(JO:  1  2 

d0- 12 

Tonight 

NBC 

31 

0:15 

Procter  &  Gamble  Co. 

Paul  Winchell  Show 

128,340 

NBC 

69 

0:30 

The  Guiding  Light 

168,608 

CBS 

56 

86 

dl:15 

dl:15 

Fireside  Theatre 

128,865 

NBC 

70 

84 

0:30 

0:30 

Welcome  Travelers 

250,093 

NBC 

69 

d2:00 

Welcome  Travelers 

CBS 

99 

d2:30 

On  Your  Account 

187,691 

NBC 

81 

dl  -30 

On  Your  Account 

CBS 

114 

/J9.*?n. 

Search  For  Tomorrow 

1  OJ,/iZ 

CBS 

69 

1 06 

dl-15 

dl  :15 

1  otter    Ta    1  1*1  r  Atln 
LcllCI      IU  LUICIIU 

138,198 

NBC 

81 

0:30 

Concerning  Miss  Marlowe 

NBC 

76 

d0:37 

Golden  Windows 

NBC 

64 

d0:37 

Loretta  Young  Show 

NBC 

136 

0:30 

Three  Steps  to  Heaven 

NBC 

49 

d0:37 

The  Seeking  Heart 

CBS 

65 

dl  :1 5 

The  Brighter  Day 

CBS 

85 

dl:15 

Prudential  Insurance  Co.  Of  America 

You    Are  There 

67,044 

CBS 

85 

113 

0:15 

0:15 

Purex  Corp. 

Garry  Moore  Show 

43,636 

CBS 

61 

d0:15 

Quaker  Oats  Co. 

Zoo  Parade 

54,600 

NBC 

53 

54 

d0:15 

d0:15 

Gabby  Hayes  Show 

86,700 

NBC 

35 

au:  JU 

Contest  Carniva  1 

CBS 

» 

33 

d0:30 

Breakfast  Club 

ABC 

io 

d0:30 

l  oaay 

NBC 

IO 
3Z 

aU:  1  J. 

Quality  Goods  Mfrs.  Inc. 

Stop  the  Music 

ABC 

n 

0:15 

Quality  Importers  Inc. 

Kjn  Tour  Way 

42,020 

DuM 

1 6 

0:30 

Radio  Corp.  of  America 

RCA  Victor  Show 

133,128 

NBC 

102 

0:30 

Your  Show  of  Shows 

61,380 

NBC 

57 

0:10 

Leland  Hayward  Presents 

NBC 

85 

0:11 

Sid  Caesar  Show 

NBC 

97 

0:20 

Ralston  Purina  Co. 

Space  Patrol 

70,238 

ABC 

49 

n 

d0:30 

d0:15 

Today 

NBC 

52 

d0:04 

Home 

NBC 

44 

d0:07 

Reardon  Co. 

Today 

6,822 

NBC 

46 

52 

d0:03 

d0:04 

Remington  Rand  Inc. 

What's  My  Line 

57,444 

CBS 

46 

79 

0:15 

0:15 

Masquerade  Party 

ABC 

98 

0:15 

Revere  Copper  &  Brass  Inc. 

Meet  The  Press 

28,530 

NBC 

21 

25 

0:15 

0:15 

Revelon  Products  Corp. 

Mirror  Theatre 

73,050 

CBS 

26 

0:30 

Source  of  October  1953  data:  Publishers  Information  Bureau 
D— Daytime,  before  6  p.m. 

V— Various  number  of  stations  for  different  weeks 
N— Number  of  stations  unknown 


Page  34    •    August  30,  1954 


Broadcasting    •  Telecasting 


Advertiser 
Program 

Rexall  Drug  Inc. 

Paul  Dixon  Show 
Reynolds  Metals  Co. 

Mr.  Peepers 
R.  J.  Reynolds  Tobacco  Co. 

I've  Got  A  Secret 

Man  Against  Crime 

Camel  News  Caravan 

Topper 
River  Brand  Rice  Mills 

Paul  Dixon  Show 
Rosefield  Packing  Co. 

You  Asked  For  It 
The  S.  O.  S.  Co. 

Your  Show  of  Shows 

Hawkins  Falls 

Imogene  Coca 

Bob  Crosby  Show 
Schick  Inc. 

This  Is  Show  Business 

Jackie  Gleason  Show 

Football 

Football 
Joseph  Schlitz  Brewing  Co. 

Playhouse  of  Stars 
Scott  Paper  Co. 

Omnibus 

Music  Hall 

My  Little  Margie 
William  S.  Scull  Co. 

Football 

Sealy  Inc. 

The  Comeback  Story 
Seeman  Brothers  Inc. 

I'll  Buy  That 

Gary  Moore  Show 
Serutan  Co. 

Red  Skelton 

Juvenile  Jury 

Life  Begins  at  80 

Two  in  Love 

One  Man's  Family 
W.  A.  SheafFer  Pen  Co. 

Jackie  Gleason  Show 
Sherwin-Williams  Co. 

Where's  Raymond 
Shwayder  Brothers 

Your  Show  of  Shows 
Simmons  Co. 

My  Favorite  Husband 
Simoniz  Co. 

Kate  Smith  Hour 

The  Big  Story 

The  Gary  Moore  Show 
Singer  Mfg.  Co. 

Four  Star  Playhouse 

Smith  Brothers  Inc. 
Today 

Smith,  Kline  &  French  Labs. 

March  of  Medicine 
Today 

Speidel  Corp. 

Make  Room  For  Daddy 
Name  That  Tune 
Home 

Sid  Caesar  Show 
Springs  Cotton  Mills 

Today 
A.  E.  Staley  Mfg.  Co. 

Breakfast  Club 
Standard  Brands 

Today 

Howdy  Doody 
Standard  Oil  Co.  of  Indiana 

Person  To  Person 
Football  (Chicago) 
Football  (Washington) 


Gross  Time 
Charges  Net- 
Oct.  '53  work 


Stations  Hours  Per 

Oct.     Oct.  Week 
1953    1954       1953  1954 


Advertiser 
Program 


Gross  Time 
Charges 
Oct.  '53 


Net- 
work 


Stations 
Oct.  Oct. 
1953  1954 


8,748 

DuM 

9 

d0:07V2 

Today 
Star-Kist  Foods  Inc. 

13,662 

NBC 

48 

d0:06 

114,300 

NBC 

55 

64 

0:30 

0:30 

Arthur  Godfrey  Time 
Sterling  Drug 

54,872 

CBS 

33 

d0:30 

129,318 

CBS 

92 

109 

0:30 

0:30 

Inspector  Mark  Saber 

52,260 

ABC 

18 

0:30 

48,615 

DuM 

40 

49 

0:30 

0:30 

Name  To  Be  Announced 

ABC 

99 

0:30 

485,100 
141,060 

NBC 
CBS 

75 
74 

79 
109 

1:15 
0:30 

1:15 
0:30 

Sunbeam  Corp. 

Ethel  and  Albert  Show 

120,972 

NBC 

80 

75 

0:30 

0:30 

Max  Liebman  Presents 

NBC 

100 

0:11 

4,374 

DuM 

10 

dO. 07V2 

Swanson,  C.  F.  &  Sons 

NBC 

44 

d0:21 

67,110 

ABC 

34 

n 

0:30 

0:30 

The  Names  The  Same 

50,501 

ABC 

55 

0:15 

Bob  Crosby  Show 

CBS 

60 

d0:15 

52,405 

NBC 

70 

0:10 

Robert  Q.  Lewis 

CBS 

70 

d0:15 

79,515 

NBC 

43 

d0:30 

Sweets  Co.  of  America 

NBC 

90 

0:10 

Paul  Whiteman's  TV  Teen  Club 

55,988 

ABC 

17 

0:30 

CBS 

60 

dO:07V2 

Tootsie  Hippodrome 
Pinky  Lee  Show 

54,323 

ABC 
NBC 

46 

43 

d0:30 

d0:15 

50,844 

CBS 

68 

0:15 

Swift  &  Co. 

88,450 

CBS 

87 

113 

0:08 

0:15 

Sky  King 

44,895 

ABC 

18 

0:30 

DuM 

92 

0:40 

Garry  Moore 

54,395 

CBS 

60 

65 

d0:15 

d0:45 

DuM 

92 

d0:20 

Disneyland-TV 
Sylvania  Electric  Products  Co. 

ABC 

104 

0:15 

150,430 

CBS 

69 

103 

0:30 

0:30 

Beat  The  Clock 
Tappan  Stove  Co. 

130,380 

CBS 

56 

74 

0:30 

0:30 

67,530 

CBS 

69 

n 

d0:13 

d0:13 

Bob  Crosby  Show 

19,917 

CBS 

30 

dO.l  5 

107,418 

NBC 

70 

63 

0:30 

0:30 

Tetley  Tea  Co. 

NBC 

Today 

11,890 

NBC 

31 

d0:06 

8,900 

dO:07V2 

0.071/2 

Texas  Co. 

DuM 

8 

Jimmy  Durante-Donald  O'Connor 
Thor  Corp. 

NBC 

n 

0:30 

57,855 

0:15 

Quick  As  A  Flash 

39,330 

ABC 

25 

0:15 

ABC 

45 

Tide  Water  Associated  Oil  Co. 

Broadway  to  Hollywood 

29,875 

DuM 

14 

0:30 

102,501 

CBS 

69 

d0:30 

John  Daly  &  the  News 

ABC 

n 

0:30 

CBS 

65 

d0:71/2 

U.  S.  Shoe  Corp. 

Home 

NBC 

44 

d0:07 

94  008 
33>54 
87,701 

CBS 
DuM 

oy 
19 
30 

n 

0:30 

d0:30 

0:30 

0:30 

U.  S.  Steel  Corp. 

II      C      Ci.     1  LI 

U.  0.  Steel  Hour 

46,294 

ABC 

76 

102 

0:30 

0:30 

CBS 

72 

0:30 

U.  S.  Rubber  Co. 

NBC 

n 

d0:38 

Today 
U.  S.  Tobacco  Corp. 

32,630 

NBC 

48 

d0:18 

86,157 

CBS 

83 

113 

0:08 

0:15 

Martin  Kane 

1 32,660 

NBC 

69 

0:30 

NBC 

au:  1  z 

46,200 

ABC 

52 

0:15 

Home 

NBC 

44 

d0:15 

Vitamin  Corp.  of  America 

47,175 

NBC 

49 

0:10 

Paul  Dixon  Show 
Goldbergs 

DuM 
DuM 

20 
n 

0:15 
0:30 

59,586 

CBS 

33 

39 

0:15 

0:15 

Wander  Co. 

39,669 

NBC 

48 

d0:12 

Today 

39,700 

NBC 

54 

82 
65 

d0:15 

0:15 
d0:15 

Captain  Midnight 
Ding  Dong  School 

Warner-Hudnut 

Your  Hit  Parade 

NBC 
NBC 

61 
136 

0:15 
d0:15 

0:15 

87,030 

NBC 
CBS 

61 

0:15 

1 50,525 

CBS 

80 

109 

0:30 

0:15 

Welch  Grape  Juice  Co. 

13,328 

NBC 

48 

d0:06 

Howdy  Doody 

26,856 

NBC 

54 

70 

d0:071/2  dO:07V 

Wesson  Oil 

33,840 

NBC 
NBC 

74 

0:07V2 

H a w kins  Falls 
Westinghouse  Electric  Corp. 

NBC 

82 

d0:30 

52 

d0:06 

Studio  One 

CBS 

65 

91 

1:00 

1:00 

56  937 
62>00 

ABC 
NBC 
NBC 

94 
66 

0:30 
0:15 

Football 

m  Den 

DuM 

0:45 

d0:45 

44 

d0:07 

Best  of  Broadway 

....                            f    A  • 

Wine  Corp  ot  America 

CBS 

40 

0:15 

NBC 

97 

0:20 

Dollar  A  Second 
Fights 

122,300 
30,000 

DuM 
DuM 

107 

36 

0:30 
0:30 

24,093 

NBC 

48 

d0:09 

Dollar  A  Second 
William  Wrigley  Jr.  Co. 

ABC 

n 

0:30 

ABC 

54 

d0:30 

Youngstown  Kitchens-Mullins  Mfg. 

44,940 

Co. 

CBS 

1 1 

1  ] 

0:30 

0:30 

44,786 

NBC 

47 

d0:18 

Today 

NBC 

52 

d0:06 

159,001 

NBC 

62 

60 

d0:45 

d0:30 

Source  of  October  1953  data:  Pub 

ishers  Information 

Sureau 

D— Daytime,  before  6  p.m. 

39,585 
38,438 

CBS 
ABC 

20 
9 

37 
18 

0:30 
d3:00 

0:15 
d3:00 

V— Various  number  of  stations  for 

different  weeks 

ABC 

12 

d3:00 

N— Number  of  stations  unknown 

are  selling  it  on  a  basis  which  is  both  sound 
and  attractive  commercially. 

"On  the  program  side,  our  schedule  for  the 
coming  season  promises  to  be  one  of  the  most 
attractive  that  we  have  ever  presented.  Besides 
offering  professional  football  games  every  Satur- 
day and  Sunday,  it  will  include  a  new  type  of 
news  show  which  will  present  the  noted  Wash- 
ington correspondent,  Morgan  Beatty,  with  a 
technique  that  we  think  will  open  a  more  mean- 
ingful page  in  tv  journalism.  And,  of  course,  it 
will  see  several  of  our  standbys — Bishop  Sheen, 
Gertrude  Berg,  Dennis  James,  Roscoe  Karns, 
and  others  continuing  and  returning  to  their 
usual  spots. 

"DuMont's  station  clearances  have  increased 


approximately  30%  over  the  same  period  last 
year.  And,  with  the  addition  of  new  stations, 
the  picture  is  improving  steadily. 

"We  are  likewise  preparing  to  do  some  color 
programming  for  the  network  during  the  season 
— probably  soon  after  the  first  of  the  year." 

George  H.  Frey,  vice  president  in  charge  of 
NBC  television  network  sales,  says: 

"To  say  that  television  is  entering  its  greatest 
era,  both  in  enthusiastic  support  by  advertisers 
and  in  programming,  is,  of  course,  to  say  the 
obvious. 

"The  outstanding  new  programs  developed 
and  introduced  this  season  speak  for  them- 
selves. So  does  the  SRO  sign  now  hanging  out 
for  NBC-TV's  evening  time. 


Broadcasting 


Telecasting 


"But  of  special  importance  in  discussing  the 
1954-55  sales  picture  is  the  growing  awareness 
on  the  part  of  more  and  more  advertisers  of  the 
maximum  return  for  their  television  dollars 
provided  by  investing  in  daytime  tv.  By  itself, 
we  know  that  daytime  television's  lower  costs 
enable  advertisers  to  reach  more  women,  more 
frequently,  and  for  less  money.  And,  used  in 
combination  with  nighttime,  we  know  that  it 
can  be  used  to  reach  more  homes  with  greater 
frequency  of  exposure.  We  know  this,  and 
advertisers  are  coming  to  know  it,  too. 

"Other  important  trends  this  fall  are  the  in- 
creased use  by  clients  of  programs  selling 
under  the  participation  plan,  the  increased  use 
of  the  alternate,  or  rotating  sponsorship  pro- 

A  u gust  30,  1954    •    Page  35 


vertising  is 
really  the  process 
of  teaching -and  in 
teaching  there  is  no 
substitute  for 

Frequency" 

says    Professor    Gordon    F .    D  e  rner 


"It  is  almost  a  truism  of  psychology  that  repetition  is  an 
important  factor  in  the  process  of  learning.  Any  effec- 
tive teaching  technique  should  provide  for  adequate 
frequency  of  repetition — and  some  element  of  attention, 
interest  and  meaning  should  be  offered  for  successful 
learning." 


Credentials — Dr.  Gordon  F.  Denier,  Ph.D. 

Director  of  Clinical  Psychology  Training  Program 
and  Associate  Professor  of  Psychology,  Adelphi 
College,  Garden  City,  Long  Island. 

Author  of: 

The  Clinical  Diagnosis  of  Intelligence,  Psychological 
Aspects  of  the  Tuberculous,  and  Articles  in  profes- 
sional journals. 


Because  of  its  YLconomy  RADIO 
is  the  ideal  medium  for 

Frequency 


The  copywriter's  cherished  dream  of  the  one-shot 
impression  that  bowls  over  the  consuming  public  has 
evaporated  in  the  intense  competition  of  modern  ad- 
vertising. Practical  advertisers  understand  that  a 
single  advertising  message  is  easily  lost  or  forgotten; 
they  recognize  the  importance  of  repeating  an  impres- 
sion at  frequent  intervals. 

Leading  radio  stations  deliver  mass  circulation  at  such 
economical  cost  that  you  can  afford  to  use  radio  daily, 
the  year  'round.  If  your  strategy  calls  for  constancy 
.  .  .  telling  and  re-telling  the  consumer  about  the 
product  you  sell  .  .  .  then  your  ideal  medium  is  radio, 
the  inseparable  companion  of  the  American  family, 
wherever  they  go,  whatever  they  do.* 


To  exploit  fully  the  basically  great  opportunities  of 
radio,  you  will  want  to  select  stations  which  have 
dominant  coverage  of  important  markets,  high  stand- 
ards of  management  ability,  and  solid  records  of 
successful  performance.  Stations  like  the  12  which  we 
are  privileged  to  represent! 

We  are  being  called  upon  more  and  more  frequently 
to  assist  account  executives  and  media  departments 
in  formulating  more  efficient  radio  plans.  That  is  our 
business  .  .  .  our  only  business.  Our  staff,  concerned 
exclusively  with  radio,  is  at  your  service  at  a  word 
from  you. 


*One  of  the  many  interesting  facts  developed 
in  the  Alfred  Politz  Study  "The  Importance 
of    Radio    in    Television    Areas  Today." 


the  HENRY   I.   CHRISTAL  co,  inc. 

NEW  YORK  —  BOSTON  —  CHICAGO  —  DETROIT  —  SAN  FRANCISCO 

Representing  Radio  Stations  Only 


WBAL 

Baltimore  (NBC) 

The  Hearst  Corp. 

KFI 

Los  Angeles  ( NBC ) 

Earle  C.  Anthony  Inc. 

WBEN 

Buffalo           ( CBS ) 

Buffalo  Evening  News 

WHAS 

Louisville       ( CBS ) 

Louisville  Courier-Journal  &  Times 

WGAR 

Cleveland  (CBS) 

Peoples  Broadcasting  Corp. 

v  TV  / 

Measure 

WTMJ 

Milwaukee  (NBC) 

Milwaukee  Journal 

WJR 

Detroit  (CBS) 

The  Goodwill  Station,  Inc. 

WGY 

Schenectady  (NBC) 

General  Electric  Company 

WTIC 

Hartford  (NBC) 

Travelers  Broadcasting  Service  Corp. 

WSYR 

Syracuse       ( NBC ) 

Herald-Journal  &  Post-Standard 

WDAF 

Kansas  City  (NBC) 

Kansas  City  Star 

of  a  Great  ' 
Radio  Station 

WTAG 

Worcester  (CBS) 

Worcester  Telegram-Gazette 

grams,  and  the  increased  station  lineups 
ordered  by  most  clients.  At  NBC-TV,  we 
anticipate  that  more  than  100  advertisers  will 
order  participations  during  the  coming  season 
on  the  three  programs  embraced  by  our  new 
Participating  Programs  Dept. — Today,  Home 
and  Tonight.  On  our  evening  schedule  alone, 
this  fall  we  have  18  alternate-week  sponsors, 
compared  to  12  for  last  fall.  And  the  average 
station  lineup  on  NBC-TV  this  fall  is  79,  com- 
pared to  63  stations  a  year  ago  and  only  42  two 
years  ago. 

"I  am  sure  that  this  year  will  see  more  and 
more  tv  clients,  advertising  more  and  more 
different  products,  and  obtaining  greater  and 
greater  sales  impact  through  the  use  of  tele- 
vision." 

According  to  Mr.  Flanagan,  "fall  business 
will  be  marked  by  more  hours  of  programming, 
more  station  ^and  network  programming,  new 
types  of  programming,  such  as  the  morning 
wake-up  show,  an  early  dip  into  color;  and  a 
revival  of  the  previous  extraordinary  increases 
in  the  volume  of  business,  which  suffered  a 
medium  drop  during  the  summer  time." 

Mr.  Flanagan  noted  that  this  fall  many  new 
advertisers  will  take  their  first  bows  in  iv  and 
that  the  number  of  stations  "will  be  able  to 
carry  station  identifications  and  the  shared  com- 


GROWTH  IN  SPOT 
TV  EXPENDITURES 


3rd  Quarter 
1953 

1st  Quarter 
1954 

Detergent- 

$  874,658 

$1,157,160 

Cleansers 

191,277 

1,357,121 

Toilet  Soaps 

297,242 

240,479 

Shortenings 

92,946 

158,843 

Shaving  Creams 

229,904 

297,326 

Dentifrices 

569,842 

1,597,352 

Home  Permanents 

663,421 

337,381 

Shampoos 

422,900 

607,987 

Margarines 

42,942 

1 ,084,022 

$3,375,132 

$6,837,671 

mercials,  and  commercial  participations  in  the 
color  medium." 

Largest  volume  of  advertising  in  the  fall 
probably  will  come  from  drug  products,  cos- 
metics, etc.,  Mr.  Flanagan  stated.  Magazines, 
he  said,  will  account  for  an  unusual  volume  of 
business.  Food  products,  he  said,  are  fast  in- 
creasing in  spot  tv. 

Among  the  advertisers  returning  to  national 
spot  tv  after  a  summer  or  seasonal  layoff,  he 
named  Chase  &  Sanborn,  Shulton,  Bab-O,  Best 
Foods,  Anahist,  Peter  Paul  and  Vicks. 

Mr.  Flanagan  noted  that  M&M  Candy  has 
about  completed  its  purchase  of  50  to  60  mar- 
kets; Falstaff  beer  is  still  buying  more  spot; 
National  Biscuit  Co.  is  purchasing  spot  for 
Shredded  Wheat  and  Milk  Bone;  Lever  Bros, 
is  slated  to  set  a  fall  national  spot  campaign, 
and  Procter  &  Gamble  will  introduce  a  new 
product,  most  likely  with  a  spot  schedule.  New 
to  tv  spot,  according  to  Mr.  Flanagan,  are  Mor- 
ton pot  pies  and  Ammo  powdered  bleach. 

He  also  cited  Wildroot  Cream's  entrance 
into  national  tv  spot  and  the  Salada  Tea  test  of 
video  spot  which  proved  sucessful.  Salada,  he 
noted,  now  is  increasing  its  schedule. 

Mr.  Flanagan  stated:  "An  indication  of  the 
rapid  growth  of  national  spot  television  is 
shown  in  the  N.  C.  Rorabaugh  figures  for  the 
third  quarter  of  1953  against  the  first  quarter 
of  1954,  just  compiled.  These  are  mainly  the 
products  of  three  large  soap  manufacturers  [see 
above  table]. 


CHfCAGO  MEETINGS 


NBC-TV,  CBS  RADIO,  TvB,  QUALITY 
TO  CONVENE  IN  CHICAGO  THIS  WEEK 

Affiliates  meetings  along  with  sessions  by  the  two  major  sales  pro- 
motion projects  expected  to  draw  broadcasters  from  all  parts  of  the 
nation.  Networks'  discussions  to  highlight  1954-55  plans. 


BROADCASTERS  from  across  the  nation  con- 
verge in  Chicago  this  week. 

Officials  from  120  to  140  NBC-TV  affiliated 
stations  are  expected  to  be  on  hand  for  a  two- 
day  session,  to  be  held  at  the  Drake  Hotel  start- 
ing tomorrow  (Tuesday),  with  top  executives  of 
NBC,  headed  by  RCA-NBC  Board  Chairman 
David  Sarnoff,  NBC  President  Sylvester  L.  (Pat) 
Weaver  Jr.,  and  NBC  Executive  Vice  President 
Robert  W.  Sarnoff  (see  list  of  registrants,  page 
42). 

A  total  of  about  300  (including  wives)  from 
CBS  Radio  affiliated  stations  and  the  network 
are  slated  to  gather  at  the  Edgewater  Beach 
Hotel  for  two  days  of  meetings  starting  Wednes- 
day, with  the  CBS  delegation  led  by  President 
Frank  Stanton  and  CBS  Radio  President  Adrian 
Murphy  (see  registration  list,  page  42). 

Adding  to  Chicago's  spotlight  position  this 
week  are  two  major  sales  and  promotion  proj- 
ects— Thursday  meetings  of  Television  Bureau 
of  Advertising  Inc.  (TvB)  and  the  projected 
Quality  Radio  Group,  cooperative  nighttime 
tape  organization. 

Format  of  TvB  Board 

TvB's  board,  to  be  named  by  the  formal  in- 
corporating group,  is  to  comprise  the  five 
NARTB  and  five  Television  Advertising  Bureau 
(TvAB)  directing  heads  who  set  up  the  Aug.  5 
merger  that  resulted  in  the  new  TvB  [B»T, 
Aug.  23,  9].  This  10-man  group  will  meet 
Thursday  at  2  p.m.  at  the  Blackstone  Hotel.  It 
will  handle  the  basic  organization  details  and 
set  in  motion  an  all-industry  sales  promotion 
agency  designed  to  promote  tv  advertising 
against  other  media.  Both  agencies  have  rati- 
fied the  merger  plan. 

Co-chairmen  of  the  original  committees  that 
drew  up  the  merger  were  Clair  R.  McCollough, 
Steinman  Stations,  chairman  of  the  NARTB  Tv 
Board,  and  Richard  A.  Moore,  KTTV  (TV) 
Los  Angeles,  who  had  been  picked  to  set  up  the 
now-merged  TvAB.  They  will  head  the  10-man 


directorial  unit  that  meets  Thursday.  The  new 
board,  or  any  successor  group  it  may  create, 
will  elect  a  chairman  and  then  deal  with  such  or- 
ganization problems  as  dues,  executive  person- 
nel, New  York  headquarters  space  and  a  cam- 
paign to  enroll  TvB  members. 

The  Quality  Group  meeting  will  start  at  10 
a.m.  Thursday  at  the  Palmer  House.  The  group 
plans  to  start  operating  with  a  score  or  more 
of  "power  stations"  that  will  take  part  in  co- 
operative tape-recorded  night  programming 
[B*T,  Aug.  23,  16]. 

Key  organization  figures  include  John  H. 
DeWitt  Jr.,  WSM  Nashville,  temporary  chair- 
man; William  Wagner,  WHO  Des  Moines,  act- 
ing secretary-treasurer;  Frank  Fogarty,  WOW 
Omaha,  acting  vice  president;  Ward  L.  Quail, 
Crosley  Broadcasting  Corp.,  in  charge  of  legal 
and  financial  matters.  Eventually  QG  may  have 
as  many  as  36  stations,  a  substantial  share  being 
in  the  50  kw  category. 

Quality  plans  to  offer  its  members  top-flight 
features  of  its  member  stations.  Its  target  date 
for  opening  of  programming  has  been  Labor 
Day.  Time  costs  for  time  sold  to  sponsors  is 
understood  to  be  the  sum  of  the  station  card 
rates.  Initial  dues  for  stations  are  to  be  20 
times  the  highest  prevailing  daytime  hourly 
rate.  Low  cost-per-thousand  rates  are  promised, 
with  the  project  deemed  as  an  answer  to  the 
nighttime  network  radio  problem. 

The  NBC-TV  session  is  characterized  as  "a 
seasonal  meeting"  not  apt  to  prove  controver- 
sial. Program,  sales,  advertising  and  promotion 
plans  are  slated  for  presentation  and  review. 

Additionally,  some  affiliates  expect  that  the 
question  of  compensation  to  be  paid  them  for 
carrying  network  color  programs  may  also  be 
injected,  along  with  perhaps  some  complaint 
that  the  network  on  occasion  has  overlooked  its 
pledge  to  introduce  no  new  sales  formats  with- 
out prior  consultation  with  affiliates. 

Walter  J.  Damm,  WTMJ-TV  Milwaukee, 


VISITING  behind  the  scenes  of  the  recent  preview  showing  of  the  new  NBC  Radio 
Dennis  Day  Show,  to  be  presented  on  behalf  of  over  7,000  western  state  Nutrilite 
Food  Supplement  distributors,  are  (I  to  r)  Fred  Wile  Jr.,  network  vice  president  in 
charge  of  Hollywood  programming;  Lee  S.  Mytinger,  secretary-treasurer  of  the 
sponsoring  Mytinger  &  Casselberry  Inc.,  international  Nutrilite  distributor;  Mr.  Day, 
and  Dr.  William  S.  Casselberry,  president  of  M.  &  C.    The  program  starts  Sept.  19. 


Page  38    •    August  30,  1954 


Broadcasting    ®  Telecasting 


of  frequency... 

WGY's  Charles  John  Stevenson 
proves  the  point! 


FREQUENCY  IN   RADIO  ADVERTISING 

IS  ECONOMICAL 


65  spot  announcements  over  a  period  of  13  weeks 
purchased  by  a  nursery  to  sell  flowers  brought  in 
4,771  orders  and  almost  $15,000. 

For  every  dollar  spent  buying  radio  time  there 
was  a  $7.50  return  in  new  business. 


WGY 


Measure  of  a  Great 
Radio  Station 


GENERAL  ELECTRIC 
STATION 


ALBANY  — TROY  — SCHENECTADY  — plus  — 
54  counties  in  New  York  and  New  England 


Represented  nationally  by  Henry  I.  Christal  Co.,  Inc. 
New  York — Boston — Chicago — Detroit — San  Francisco 


TELEPHONE  COINCIDENTAL  SURVEYS  OF  2  MAJOR  TV  EVENTS 
PROVE  MOST  WHEELING  VIEWERS  PREFERRED  WSTV-TV! 

54.4%  of  Wheeling's  entire  viewing  audience  saw  the  Tune  13  Cleveland- 
Boston  ball  game  on  WSTV-TV. 

58%  of  Wheeling's  survey  respondents  saw  Senator  McCarthy's  Senate  In- 
vestigating Committee  Hearings  on  WSTV-TV.  And  the  percentage  was  even 
higher— 74%— for  the  combined  Wheeling-Steubenville  area. 


THE  FACTS 

WSTV-TV  blankets  Wheeling.  Most 
people  in  this  hyper-active  TV  mar- 
ket are  conditioned  to  Channel  9's 
fine,  clear  picture— and  outstanding 
programming.  Naturally,  they  tuned 
to  WSTV-TV  for  the  most  exciting  TV 
events  of  recent  months. 


THE  FINANCES 

When  you  buy  WSTV-TV,  you  pay 
for  only  a  fraction  of  its  coverage— 
for  the  Wheeling-Steubenville  mar- 
ket alone.  You  get  cost-iree  the  9th 
largest  market  in  this  country— Pitts- 
burgh—plus  the  environ  cities  of 
Canton  and  Youngstown. 


NOW!  FULL 

(230,500  Watts) 
from  our 

881  it. 


POWER 


Actual  Bonus  Figures:  684,500  sets**  without  cost!  No  better  buy  in  TV  anywhere. 

**CBS  research:  U.S.  TV  ownership  updated  to  Jan.  1,  1954 


■TV  STEUBENVILLE- WHEELING  -another  AVERY  -  KNODEL 


(2,041  ft.  / 
above  sea  level) 


\ 


NO  GUESSWORK  about  the  all-over 

coverage  of... 


VHF-  Channel  9 


as  well  as  the  home  city  of  Steubenville 
and  the  bonus  markets  of  Pittsburgh- Canton -Youngstown 


You  can  win  a  Fabulous 

Lingerie  Set  FREE  (and  easy!!!) 

GUESS  how  many  "nighties"  and  other  unmen- 
tionables in  the  picture  above.  Write  your  guess  in 
the  coupon  below  and  mail  at  once.  Nearest  correct 
answers  will  be  judged  the  winners.  IN  CASE  OF 
TIES,  EARLIEST  POSTMARK  WILL  DECIDE  THE 
WINNERS.  Contest  closes  Oct.  10,  1954.  So  hurry  your 
entry  along.  Fill  in  and  mail  NOW. 

REPRESENTED  STATION 


FIRST  PRIZE!  Matched  set  of  Trilium  lingerie. 
9  pieces  worth  $  1  25. 

11  ADDITIONAL  PRIZES!  Trilium  Baby 
Doll"  Nightshirts  and  briefs.  Set  value  $25. 


Contest  Dep  t.  STATION  WSTV-TV,  Steubenville,  Ohio 

My  guess  is  that  there  are  nighties  in  the 

photo  shown  above, 

NAME  

TITLE  

COMPANY 


ADDRESS 


CITY 


ZONE 


STATE 


CHICAGO  MEETINGS 


heads  the  NBC-TV  affiliates  group. 

The  meeting  will  be  capped  by  a  Thursday 
luncheon  at  which  Dr.  Stanton  will  deliver  one 
of  his  first  recent  speeches  devoted  to  radio. 

A  meeting  of  the  12-man  board  of  directors 
of  CBS  Radio  affiliates  is  to  be  held  tomorrow 
to  elect  successors  to  Kenyon  Brown,  KWFT 
Wichita  Falls,  as  chairman  of  the  affiliates 
board  and  Hulbert  Taft  Jr.,  WKRC  Cincin- 
nati, as  secretary-treasurer. 

CBS  Radio's  agenda  similarly  calls  for  net- 
work officials  to  present  their  plans  for  1954- 
55  programming,  sales,  advertising  and  promo- 
tion, and  observers  deem  it  almost  certain  that 
CBS  Radio's  plan  to  cut  evening  time  charges 
back  to  "approximately  premium  day  costs"  and 
reduce  nighttime  compensation  to  affiliates  by 
20%  will  be  brought  into  the  discussion,  even 
though  the  plan  already  has  been  ratified  by 
affiliates. 

The  affiliates  also  will  see  a  special  preview 
of  "Tune  in  Tomorrow,"  new  motion  picture 
film  produced  by  CBS  Radio  to  show  the  part 
advertising  and  radio  can  play  in  the  next  five 
years'  growth  of  the  U.  S.  economy.  It  is  the 
third  animated  film  produced  by  the  network 
for  showing  to  advertising,  business  and  broad- 
casting industry  groups.  "Tune  in  Tomorrow" 
tvill  be  shown  regularly  beginning  about  mid- 
September. 

CBS  Radio  Meets  Wednesday 
The  CBS  Radio  meeting  will  open  at  2  p.m. 
Wednesday.  The  afternoon  session  on  1954-55 
plans  will  be  followed  by  a  banquet  featuring 
CBS  Radio  talent.  Two  sessions  are  set  for 
Thursday  morning,  one  for  station  owners  and 
managers  and  one  for  promotion  people. 

Following  a  closed  meeting  among  them- 
selves Tuesday  morning,  the  NBC-TV  affili- 
ates will  be  joined  by  network  officials  at  a 
luncheon  to  be  highlighted  by  a  speech  by  Gen. 
Sarnoff,  who  will  be  introduced  by  Mr.  Damm. 
The  Tuesday  afternoon  session  will  hear  plans 
outlined  by  George  Frey,  vice  president  in 
charge  of  tv  network  sales;  Thomas  A.  M. 
Avity,  programs  vice  president;  Sidney  H. 
Eiges,  vice  president  in  charge  of  press  and 
publicity;  Jacob  A.  Evans,  director  of  partici- 
pating programs  dept.,  with  Executive  Vice 
President  Sarnoff  then  giving  a  status  report 
on  color  tv  and  President  Weaver  outlin- 
ing long-range  objectives.  A  question-and- 
answer  period  will  follow. 

Wednesday  morning,  optional  (non-basic) 
affiliates  will  hold  a  closed  meeting  at  9  o'clock 
and  a  similar  meeting  of  all  affiliates  will  con- 
vene at  11.  After  lunch  there  will  be  a  2:30 
meeting  between  the  optional  affiliates  and  net- 
work officials,  and  the  two-day  sessions  are 
slated  to  close  with  an  affiliates'  executive 
meeting  at  4  p.m. 

84  NBC-TV  Stations 
Sending  Representatives 

WALTER  J.  DAMM,  vice  president  and  general 
manager  of  WTMJ-TV  Milwaukee  and  chair- 
man of  the  NBC-TV  affiliates  group,  reported 
that  as  of  Thursday  noon  he  had  received 
acceptances  from  about  64  stations,  divided 
equally  between  NBC-TV  "basics"  and  so-called 
optional  stations.  He  stressed,  however,  that 
he  had  not  received,  notices  of  acceptance  from 
many  others,  including  multiple-ownership  out- 
lets. Actual  number  of  broadcasters  definitely 
indicating  acceptance  at  that  time  was  84. 

Mr.  Damm  predicted  that  all  basic  stations 
(46)  would  be  represented  at  this  week's  meet- 
ing. Acceptances  had  been  received  Thursday 
noon  from  32  of  some  75-plus  optional  or 


"actual"  affiliates.  Additionally,  responses  were 
expected  from  30  or  40  "interim"  outlets  which 
take  other  network  programs. 

At  least  17  of  the  64  stations  accepting  at 
that  time  have  indicated  they  plan  to  send  two 
or  more  representatives  to  the  two-day  sessions 
at  Chicago's  Drake  Hotel. 

Mr.  Damm  had  "no  comment"  when  asked 
whether  he  felt  the  conclave  would  produce 
any  "fireworks"  on  such  facets  as  fail  program- 
ming, promotion  and  selling  patterns. 

Alluding  to  representation  at  the  meetings, 
Mr.  Damm  noted  that  West  Coast  and  optional 
stations  of  NBC-TV  had  already  held  sessions 
in  recent  weeks  and  indicated  his  belief  that 
some  broadcasters  from  far-distance  points 
might  pass  them  up  in  Chicago. 

The  list  of  basic  outlets  which,  as  of  Thurs- 
day noon,  had  accepted  invitations,  according  to 
Mr.  Damm,  were: 

KRON-TV  San  Francisco;  KOA-TV  Denver; 
WDEL-TV  Wilmington,  Del.;  WOC-TV  Daven- 
port, Iowa;  WAVE-TV  Louisville,  Ky.;  WDSU-TV 
New  Orleans;  WBAL-TV  Baltimore;  WBZ-TV 
Boston;  WWJ-TV  Detroit;  WOOD-TV  Grand 
Rapids,  Mich.;  KSTP-TV  Minneapolis;  WDAF-TV 
Kansas  City,  Mo.;  KSD-TV  St.  Louis;  WOW-TV 
Omaha,  Neb.;  WGR-TV  Buffalo,  N.  Y.;  WHAM- 
TV  Rochester,  N.  Y.;  WRGB  (TV)  Schenectady, 
N.  Y.;  WSYR-TV  Syracuse,  N.  Y.;  WKY-TV 
Oklahoma  City  WGAL-TV  Lancaster,  Pa.;  WPTZ 
(TV)  Philadelphia;  WJAR-TV  Providence,  R.  I.; 
WSM-TV  Nashville,  Tenn.;  WFAA-TV  Dallas; 
WBAP-TV  Fort  Worth;  KPRC-TV  Houston; 
WOAI-TV  San  Antonio,  Tex.;  KTVT  (TV)  Salt 
Lake  City;  WVEC-TV  Norfolk,  Va.;  KOMO-TV 
Seattle,  Wash.;  WSAZ-TV  Huntington,  W.  Va., 
and  WTMJ-TV  Milwaukee. 

Optional  stations  which  have  indicated  they 

plan  to  attend,  according  to  Mr.  Damm,  are: 

KOMU-TV  Columbia,  Mo.;  KOB-TV  Albuquer- 
que; WKNY-TV  Kingston,  N.  Y.;  WSJS-TV 
Winston-Salem,  N.  C;  WLEV-TV  Bethlehem, 
Pa.;  KELO-TV  Sioux  Falls,  S.  D.;  KCBD-TV 
Lubbock,  Tex.;  WSLS-TV  Roanoke,  Va.;  WTRF- 
TV  Wheeling,  W.  Va.;  WALA-TV  Mobile,  Ala.- 
KERO-TV  Bakersfield,  Calif.;  WJNO-TV  West 
Palm  Beach,  Fla.;  WFLA-TV  Tampa,  Fla.; 
WDAK-TV  Columbus,  Ga.;  WEEK-TV  Peoria, 
111.;  WGEM-TV  Quincy,  111.;  WTTV  (TV)  Bloom- 
ington,  Ind.;  WKJG-TV  Fort  Wayne,  Ind.; 
KOAM-TV  Pittsburg,  Kan.;  WCSH-TV  Portland, 
Me.;  WNEM-TV  Bay  City,  Mich.;  KROC-TV 
Rochester,  Minn.;  WLBT  (TV)  Jackson,  Miss.; 
KXLF-TV  Butte,  Mont.;  WECT  (TV)  Elmira, 
N.  Y.;  WISE-TV  Asheville,  N.  C;  KFYR-TV 
Bismarck,  N.  D.;  WBRE-TV  Wilkes-Barre,  Pa.; 
WATE  (TV)  Knoxville,  Tenn.;  KFDX-TV  Wichita 
Falls,  Tex.;  KHQ-TV  Spokane,  Wash.,  and  WKBT 
(TV)  La  Crosse,  Wis. 

Stations  which  indicated  they  plan  to  send  two 
or  more  executives  were:  WOC-TV,  WAVE- 
TV,  WDSU-TV,  KSD-TV,  WHAM-TV,  WKY- 
TV,  WJAR-TV,  WSM-TV,  WTMJ-TV,  WALA- 
TV,  WGEM-TV,  WTTV  (TV),  WCSH-TV, 
KOMU-TV,  WBRE-TV  and  KELO-TV. 


300  CBS  Radio  Affiliate 
Executives  Expected 

SOME  300  executives  of  CBS  Radio  affiliated 
stations  and  of  the  network  were  expected  to 
be  on  hand  for  the  two-day  meeting  which 
opens  in  Chicago  Wednesday.  Below  are  listed 
those  whose  registration  fees  had  been  received 
by  officials  of  the  affiliates  body,  followed  by 
a  partial  list — the  most  complete  available 
late  last  week — of  others  known  to  be  planning 
to  attend. 

C.  F.  Phillips  and  R.  Q.  Soule,  WFBL  Syracuse; 
Mr.  &  Mrs.  O.  J.  Keller  and  Mr.  &  Mrs.  O.  J. 
Keller  Jr.,  WTAX  Springfield,  111.;  Guy  B.  Farns- 
worth,  KGVO  Missoula;  Robert  R.  Brown  and 
Willard  S.  Jackson,  WJLS  Beckley,  W.  Va.;  Mr. 
&  Mrs.  Jimmy  Gismondi  and  Mr.  &  Mrs.  Fred 
David,  WMBS  Uniontown,  Pa.;  B.  G.  Robertson, 
KTHS  Little  Rock;  Charles  Crutchfield,  WBT 
Charlotte,  N.  C. 

G.  O.  Wiig,  J.  F.  Murray,  O.  S.  Simon  and 
J.  D.  Gibbs,  KQV  Pittsburgh;  Harvey  J.  Struthers 
and  John  T.  Curry,  WEEI  Boston;  Larry  Haeg 
and  Clayton  Kaufman,  WCCO  Minneapolis;  Phil 
LaLonde,  CKAC  Montreal;  Arthur  L.  Higbee, 
KSUB  Cedar  City,  Utah;  Arthur  Hull  Hayes  and 
Evelyn  Clark,  KCBS  San  Francisco;  Joe  Petranka, 
WCOV  Montgomery,  Ala.;  Wm.  D.  Shaw,  KNX 


Los  Angeles;  Frank  Conwell,  WKRG  Mobile; 
L.  S.  Mitchell,  WDAE  Tampa;  R.  H.  Moody, 
WHIO  Dayton. 

Kenyon  Brown,  A.  L.  Pierce  and  Norman 
Phillips,  KWFT  Wichita  Falls,  Tex.;  Arnold  F. 
Schoen  Jr.,  WPRO  Providence;  J.  Archie  Morton 
or  Saul  Haas,  KIRO  Seattle;  Robert  N.  Pryor, 
WCAU  Philadelphia;  Campbell  Arnoux,  WTAR 
Norfolk;  J.  Arthur  Dupont,  CJAD  Montreal; 
W.  W.  Carter  Jr.,  WTRY  Troy;  Mr.  &  Mrs.  Leo 
Borin,  KOTA-KOZY  Rapid  City,  S.  D.;  Mr.  & 
Mrs.  Frank  V.  Webb,  KFH  Wichita;  Hoyt  B. 
Wooten,  WREC  Memphis;  Harry  Burke  and  Don 
Shoemaker,  KFAB  Omaha;  Gene  Wilkey,  KMOX 
St.  Louis;  F.  E.  Lackey,  WHOP  Hopkinsville, 
Ky.;  Mr.  &  Mrs.  John  R.  Atkinson,  WHBU 
Anderson,  Ind.;  Mr.  &  Mrs.  F.  C.  Sowell  and 
Jerry  Glaser,  WLAC  Nashville. 

Edgar  T.  Bell  and  Miss  Montez  Tjaden,  KOMA 
Oklahoma  City:  Charles  C.  Caley  and  Marvin  H. 
Hult,  WMBD  Peoria;  Mr.  &  Mrs.  Wm.  B.  Quarton 
and  Leo  F.  Cole,  WMT  Cedar  Rapids;  Joseph  K. 
Close  and  Frank  Estes,  WKNE  Keene,  N.  H.; 
Walter  J.  Brown  and  Jane  Dalton,  WSPA  Spar- 
tanburg; Mr.  &  Mrs.  Merrill  Lindsay,  WSOY 
Decatur;  Arthur  Mensen,  KFMB  San  Diego;  Mr. 
&  Mrs.  Frank  Reardon,  WBOW  Butte;  C.  T. 
Lucy,  WRVA  Richmond. 

Mr.  &  Mrs.  Miller  N.  Babcock,  WGBS  Miami; 
Mr.  &  Mrs.  C.  Robert  Thomson  and  Mr.  &  Mrs 
Frank  W.  Kelly,  WBEN  Buffalo;  Mr.  &  Mrs. 
John  W.  Boler,  KCJB  Minot;  Mr.  &  Mrs.  Gordon 
Thomson  and  two  others,  KFYO  Lubbock;  Hugh 

B.  Terry,  KLZ  Denver;  H.  L.  Krueger,  WTAG 
Worcester;  John  W.  Harkrader,  WDJB  Roanoke; 
Mr.  &  Mrs.  Walter  Rothschild  and  Mr.  &  Mrs. 
Merritt  Milligan,  WTAD  Quincy;  Foster  H.  Brown 
Jr.,  KMOX  St.  Louis;  Mr.  &  Mrs.  Dalton  Le- 
masurier  and  Mr.  &  Mrs.  Odin  S.  Ramsland, 
KDAL-TV  Duluth. 

Mr.  &  Mrs.  W.  H.  Summerville  &  daughter, 
WWL  New  Orleans;  Harold  P.  Danforth,  WDBO 
Orlando;  Mr.  &  Mrs.  Larry  Stewart,  WDWS 
Champaign;  John  F.  Patt,  Worth  Kramer,  Sibley 
Moore  and  Elmer  Wayne.  WJR  Detroit;  Carl  S 
Ward,  WCBS  New  York;  Harper  L.  Clark,  KLOU 
Lake  Charles;  Eugene  Carr  and  G.  F.  Boyd, 
WPAY  Portsmouth,  Ohio. 

James  F.  McDonough,  WAKE  Greenville,  S.  C; 
Fred  Watkins,  Jim  Briggs  and  Robert  Brown, 
KWKH  Shreveport;  J.  E.  Fetzer,  C.  E.  Lee  and 
Martin  Giaimo,  Fetzer  Broadcasting  Co.,  Kalama- 
zoo; John  M.  Rivers,  WCSC  Charleston;  Cecily 
Vaison,  CFRB  Toronto,  Canada;  Mr.  &  Mrs.  C. 
Pearson  Ward,  KTTS  Springfield,  Mo.;  R.  B.  Mc- 
Connell,  Radio  Ft.  Wayne  Inc.,  Fort  Wayne;  Mr. 
&  Mrs.  Lloyd  Loers,  Mr.  &  Mrs.  Donald  Harrer 
and  Mr.  &  Mrs.  Herbert  R.  Ohrt,  KGLO  Mason 
City;  Mr.  &  Mrs.  Wm.  C.  Fowler,  Mr.  &  Mrs. 
John  Ramp  and  Mr.  &  Mrs.  John  R.  Browne  Jr., 
WBAT  Marion. 

H.  L.  Atlass,  E.  H.  Shomo,  N.  T.  Schwin,  W.  F. 
Miller,  C.  W.  Doebler  and  D.  R.  Ansel,  WBBM 
Chicago;  Mr.  &  Mrs.  Clyde  W.  Rembert,  KRLD 
Dallas;  Howard  W.  Meagle  and  Paul  J.  Miller, 
WWVA  Wheeling;  Maurice  Corken,  WHBF  Rock 
Island;  Lloyd  W.  Dennis,  WTOP  Washington; 
Robert  N.  Pryor,  WCAU  Philadelphia:  Mr.  &  Mrs. 
Chuck  Gay,  WHIO  Dayton;  Murray  Gross,  WCBS 
New  York:  Mr.  &  Mrs.  J.  Pattison  Williams  and 
Alex  Buchan,  WCMI  Ashland,  Ky.;  Cecil  B. 
Hoskins,  WWNC  Asheville,  N.  C;  Hugh  Bader, 
KGVO  Missoula;  Neal  B.  Welch,  WSBT  South 
Bend;  Mr.  &  Mrs.  V.  A.  Sholis,  WHAS  Louisville. 
The  following  from  CBS  Radio,  New  York: 

Adrian  Murphy,  president;  George  Bristol; 
George  Crandall;  Louis  Dorfsman;  Lester  Gott- 
lieb; Norman  Frank;  Edward  Hall;  Elsie  Kubala; 
Charles  Oppenheim;  Murry  Salberg;  William 
Schudt;  Edward  De  Gray;  Ole  Morby;  Harry 
Feeney;  Sid  Garfield;  H.  Leslie  Atlass;  Harper 
Carraine;  Dudley  Faust;  Richard  Golden;  John 
Karol;  Tom  Means;  Richard  Salant;  J.  Kelly 
Smith;  Roger  K.  Huston,  and  Frank  Nesbitt. 

The  following  from  CBS  Radio,  Chicago: 

Chas.  M.  Adell;  Wm.  W.  Firman;  E.  Sawyer 

Smith;  James  E.  Sweet;  Carl  Gylfe  and  Frank 

Rolfes. 

Others  known  to  be  planning  to  attend: 

W.  P.  Williamson  Jr.,  WKBN  Youngstown;  Mr. 
&  Mrs.  Robert  J.  Burow,  WDAN  Danville,  111.; 
Harry  D.  Peck,  WISN  Milwaukee;  Mr.  &  Mrs. 
Carl  E.  George  and  Robert  C.  Smith,  WGAR 
Cleveland;  Mr.  &  Mrs.  Bill  Craig,  WLBC  Muncie; 
William  L.  Hurley,  KSJB  Jamestown,  N.  D.;  Mr. 
&  Mrs.  Ivor  Sharp,  Mr.  &  Mrs.  Richard  Robertson 
and  Eugene  M.  Halliday,  KSL  Salt  Lake  City; 
Walter  Haas  and  William  Malo,  WDRC  Hartford; 
George  R.  Dunham,  WNBF  Binghamton;  Richard 
A.  Borel,  Geer  Parkinson,  W.  I.  Orr  and  James 
O.  Yerian,  WBNS  Columbus,  Ohio;  Robert  R. 
Tincher,  Cowles  Broadcasting,  Yankton,  S.  D.; 
J.  W.  Woodruff  Jr.,  WRBL  Columbus,  Ga.;  J.  M. 
Higgins,  WTHI  Terre  Haute;  Willard  L.  Kline, 
KLYN  Amarillo;  Mr.  &  Mrs.  Robert  Dillon  and 
Joe  Hudgens,  KRNT  Des  Moines;  John  J.  Walsh, 
WKRC  Cincinnati;  Larry  Baird  and  Harry  Hilde- 
brand,  WWL  New  Orleans;  J.  C.  Kellam,  KTBC 
Austin;  C.  L.  McCarthy,  KROY  Sacramento; 
Richard  B.  Westergaard,  WNOX  Knoxville;  Luke 
Medley,  WHUB  Cookeville,  Tenn.;  John  M.  Asher, 
KNX  Hollywood;  Ralph  E.  Hess,  WFAI  Fayette- 
ville,  S.  C;  Robert  Brown.  KTHS  Little  Rock; 
Mrs.  Madge  Holcomb,  WGBI  Scranton;  Fred 
Palmer  and  Miss  Carol  Palmer,  WAKE  Green- 
ville, S.  C:  Robert  Brown,  KTHS  Little  Rock; 

C.  Palmer,  KWFT  Wichita  Falls;  Earl  W.  Winger 
and  Norman  A.  Thomas,  WDOD  Chattanooga; 
L.  M.  George,  WGPC  Albany,  Ga.;  Paul  Bartlett, 
KFRE  Fresno,  and  Luther  L.  Hill,  Register  & 
Tribune,  Des  Moines. 


Page  42    •    August  30,  1954 


Broadcasting    •  Telecasting 


there's  no  place  like  home 

...  to  find  the  most  receptive  audience  for  your  sales  call.  And  in  the  Northwest's 
477,000  television  homes,  WCCO-TV's  solid  acceptance  as  the  other  member  of  the  family  is 

writing  new  sales  history — all  day  long.  Here's  proof* 
•  From  8  a.m.  to  2:15  p.m.  every  week  day,  WCCO-TV  wins  all  25  quarter  hours. 
•  From  8  a.m.  to  6  p.m.  every  week  day,  WCCO-TV's  share  of  the  audience 

is  57%  larger  than  the  second  station. 
•  Of  the  top  15  daytime  shows,  11  are  WCCO-TV's.  In  the  62  counties  of  the  booming  Twin  City 
market,  daytime  television  ...  on  WCCO-TV.  .  .  is  a  bigger  bargain  every  day. 


1  i 


The  guy's  great!  So  good  he's  sold-out  before  he  begins  his  show  on  Labor  Day. 
His  name's  Rege  Cordic — and  KDKA's  got  him — warming  the  heart  and  tickling 
the  funny  bone  of  108  counties! 

Here's  what  happens  on  a  typical  morning  in  and  around  Pittsburgh — all  because 
of  Cordic!  Father,  (who  hadn't  laughed  till  noon  in  years!)  rolls  out  of  bed  with  a 
smile!  In  fact,  alarm  clocks  clang  in  happy  harmony  all  through  the  house  for 
everyone  has  a  great  awakening  with  Cordic!  And  what  ever  happened  to  the 
harried  motorist  in  the  midst  of  a  morning  tie-up?  You'll  find  him  chortling  along 
with  Cordic,  too! 

Because  Rege  Cordic,  with  his  fabulous  Company,  has  created  a  wonderful  world 
of  zanies  who  flit  about  the  show  with  all  the  appeal  of  favorite  radio  and  comic 
strip  characters  combined.  They're  informal,  breezy,  easy  to  take  as  a  honey  tonic. 

They're  figments  of  the  imagination,  of  course — mostly  the  imagination  of  the 
head  of  the  "Company."  The  only  straight  fines  on  the  show  are  the  weather,  time 
and  news — and  even  they  get  a  treatment  now  and  again. 

That's  how  it  is  these  days.  Great  things  are  going  on  at  KDKA.  It's  bigger 
and  better  every  day!  Top  talent,  complete  coverage,  mass  audience,  potent  power, 
starring  shows  .  .  .  everything  you  expect — and  more — and  always  the  highly 
localized,  audience-action-provoking  approach  of  WBC ! 

That's  the  WBC  approach,  too — top  talent,  top  coverage,  top  audience,  top 
power,  top  shows.  And  that  about  covers  it  except  for  the  number  to  call  to  discuss 
availabilities.  Here  it  is — PLaza  1-2700  will  get  you  Eldon  Campbell,  WBC 
National  Sales  Manager  in  New  York.  In  Pittsburgh  call  Sales  Manager  John 
Stilfi,  GRant  1-4200. 


WESTINGHOUSE   BROADCASTING   CO.,  INC. 

KDKA,  Pittsburgh;  WBZ-WBZA  .  WBZ-TV,  Boston;  KYW  •  WPTZ,  Philadelphia; 
WOWO,  Fort  Wayne;  KEX,  Portland;  KPIX,  San  Francisco 
National  Representatives,  Free  &  Peters,  Inc. 
KPIX  represented  by  The  Katz  Agency,  Inc. 


t 

\ 


PREVIEW 

Exquisite  Bra  solves 
touchy  tv  ad  problem 


THE  PROBLEM  of  advertising  products 
customarily,  if  coyly,  called  "intimate"  is 
always  tough,  particularly  when  the  medium 
to  be  used  is  tv,  which  reaches  family  groups 
of  both  sexes  and  all  ages  together  and  an 
even  slightly  wrong  approach  could  easily  be 
embarrassing  to  the  viewers  and  disastrous  to 
the  advertiser. 

But  the  advantages  of  using  such  a  success- 
ful sales  medium  make  it  a  problem  to  be 
faced,  not  avoided. 

So,  after  a  great  deal  of  hard  thinking, 
matched  by  $25,000  in  hard  cash  (said  to 
be  the  largest  sum  ever  expended  on  a  tv 
commercial),  Exquisite  Form  Brassiere's  de- 
but into  network  television  Sept.  7  as  alter- 
nate-week sponsor  of  Stop  the  Music  on 
ABC-TV  will  feature  a  commercial  that  the 
sponsor  and  its  agency,  Grey  Advertising, 
are  convinced  contains  maximum  sales  im- 
pact with  no  damage  to  dignity  or  decorum. 

"We  believe  that  for  the  first  time  we  have 
managed  to  blend  good  brassiere  merchan- 
dising, displaying  and  demonstrating  the 
sales  features  of  brassieres  in  the  home,  in 
the  presence  of  the  entire  family,  with  good 
taste,"  Robert  E.  Heyn,  Exquisite  Form's 
vice  president  in  charge  of  sales,  stated. 

Putting  it  even  more  strongly,  Arthur  C. 


ADV.  &  AGENCIES 


Fatt,  executive  vice  president  of  Grey,  de- 
clared: "We  feel  very  confident  that  the  dar- 
ing approach  of  Exquisite  Form  on  television 
will  produce  the  largest  retail  traffic  ever 
created  by  the  national  advertising  of  a  bras- 
siere manufacturer.  Heretofore,  commer- 
cials have  been  a  serious  problem  for  bra 
manufacturers  and  most  networks  have  re- 
fused to  approve  live  models  wearing  bras. 

To  prepare  their  sales  message  for  presen- 
tation via  the  most  modern  form  of  com- 
munication, the  producers  utilized  the 
world's  oldest  means  of  symbolizing  senti- 
ment— the  dance,  the  chorus  from  the 
dramas  of  ancient  Greece  and  the  fairy 
sprite  of  medieval  folklore,  placed  in  a  mod- 
ern stylized  setting.  Real  people  and  ani- 
mated sketches  join  in  depicting  the  action 
as  it  is  expounded  by  the  unseen  chorus. 

The  story  of  the  commercial  is  that  of  a 
young  lady's  acceptance  of  a  date,  her  dis- 
covery she  has  nothing  fit  to  wear  and  her 
visit  to  a  dress  shop  where  she  flits  from 
gown  to  gown,  always  returning  to  a  certain 
one,  as  the  chorus  sighs:  "That's  for  me  .  .  . 
so  soft  ...  so  clinging.  But  will  my  figure 
let  me  wear  it?" 

As  she  turns  away  dejectedly,  she  hears 
the  sound  of  a  wand  tapping  on  the  window 
pane  and  sees  the  fluttering  sprite  beckoning 
her  to  come  back.  "Exquisite  Form  will  let 
you  wear  it  .  .  .  Exquisite  Form  for  a  perfect 
figure  .  .  .  Exquisite  Form  Floating  Action 
Bra,"  sings  the  chorus,  as  the  sprite  points 
out  the  merits  of  the  bra  on  the  model  in  the 
window. 

Dressed  in  the  new  gown,  the  girl  ad- 
mires herself  while  the  chorus  chants:  "Now 
you're  lovely  as  can  be,  in  your  Exquisite 
Form  Floating  Action  Bra."  Then,  suddenly 
she  looks  worried.  "How  much  does  it 
cost?"  asks  the  chorus,  answering  immedi- 
ately, "Less  than  you  think  .  .  .  only  $2.50, 
only  $2.50,  to  make  you  look  lovelier  than 
ever  before.  .  .  ." 

As  our  heroine  reacts  happily  to  this  price 

mention,    a   scarf   appears    from  infinity 

through  a  background  of  cloud  and  mist. 

As  it  reaches  front  center,  the  scarf  is 

whipped  away,  revealing  the  bra,  while  the 

chorus  gives  the  final  instruction  to  "see  the 

Exquisite  Form  Floating  Action  Bra  .  .  . 

and  other  styles  for  daytime  and  evening 

wear  ...  at  your  favorite  store  .  .  .  now." 

Sponsor:  Exquisite  Form  Brassiere  Inc. 

Agency:  Grey  Advertising,  New  York. 

Film  Production:  Film  Creations,  New  York, 

and  Grey's  radio-tv  department. 
Animation:  Ed  Donelly. 

Dancers:  Above:  Marsha  Reynolds;  at  left: 

Margo  Meier. 
To  be  shown  on  Stop  the  Music  on  ABC-TV 

alternate  Tuesdays,  10:30-11  p.m.,  starting 

Sept.  7. 


NINE  FIRMS  SET 
SPOT  CAMPAIGNS 

Park  &  Tilford  leads  the  group 
with  its  1 1th  annual  fall  radio 
spot  schedule,  on  300  stations, 
daytime  only. 

PARK  &  TILFORD,  New  York  (Tintex),  for 
the  11th  consecutive  year  is  preparing  its 
annual  fall  radio  spot  announcement  campaign, 
leading  at  least  eight  other  advertisers  in  radio- 
tv  spot  schedules. 

The  eight  spot  advertisers  placing  campaigns 
are  Blue  Bonnet  margarine,  Royal  pudding, 
Bon  Ami,  Wildroot  Co.,  Chunky  chocolates, 
Sterling  Drug,  Chase  &  Sanborn  coffee,  and 
the  Ohio  Oil  Co. 

Park  &  Tilford,  through  its  agency,  Storm 
&  Klein,  New  York,  will  launch  its  fall  cam- 
paign on  Sept.  13,  to  run  through  early  De- 
cember on  nearly  300  stations.  The  company, 
which  has  expanded  its  market  list  this  year, 
uses  an  annual  spring  and  fall  campaign.  It  is 
buying  one-minutes  and  participations,  daytime 
only. 

Standard  Brands,  New  York,  for  Blue 
Bonnet  margarine  and  Royal  pudding,  is  pre- 
paring two  separate  campaigns  using  20-second 
announcements  in  the  evening  on  60  television 
stations.  Contract  starts  Sept.  26  and  will  run- 
through  the  end  of  the  year.  Ted  Bates  Inc., 
New  York,  is  the  agency. 

Bon  Ami,  New  York,  through  BBDO,  also 
New  York,  will  start  a  radio  spot  announce- 
ment campaign  on  Sept.  13  in  about  10 
scattered  markets,  continuing  for  13  weeks. 

Wildroot  Expanding 

Wildroot  Co.^  Buffalo,  through  BBDO,  New 
York,  is  understood  to  be  considering  an  ex- 
pansion of  its  radio  and  television  spot  cam- 
paign, with  definite  decision  expected  to  be 
made  early  this  week. 

Chunky  chocolates,  New  York,  through  Peck 
Adv.,  New  York,  is  planning  to  carry  a  limited 
list  of  markets  effective  early  in  October,  using 
both  radio  and  tv.  Schedule  is  still  in  the 
tentative  stage  but  definite  action  is  expected 
within  a  fortnight. 

Sterling  Drug  (Fizrin),  through  Compton 
Adv.,  New  York,  is  placing  a  26-week  radio 
and  television  spot  announcement  campaign  in 
a  number  of  scattered  markets  effective  Sept.  12. 

Another  Standard  Brands  product,  Chase  & 
Sanborn  coffee  (regular  and  instant),  through 
Compton  Adv.,  New  York,  is  placing  a  tele- 
vision spot  campaign  for  each  type  of  coffee  in 
about  75  markets,  effective  Sept.  19  for  52 
weeks.  A  radio  campaign  also  will  be  used  in 
about  30  markets  for  both  types  of  coffee,  ef- 
fective mid-September. 

Standard  Brands  also  is  now  working  over 
budgets  and  research  with  the  possibility  of  a 
radio-tv  campaign  to  break  sometime  in  Novem- 
ber for  Tender  Leaf  tea. 

The  Marathon  marketing  division  of  the 
Ohio  Oil  Co.  will  sponsor  Secret  File,  U.  S.,  a 
new  tv  series  starring  Robert  Alda  as  an  Ameri- 
can major  assigned  to  intelligence  activities,  in 
12  major  markets.  Official  Films  is  the  distribu- 
tor of  the  series,  which  the  oil  company  has 
scheduled  to  run  for  26  weeks  in  Columbus, 
Dayton,  Toledo,  South  Bend,  Indianapolis, 
Bloomington,  Grand  Rapids,  Champaign  (111.), 
Evansville,  Fort  Wayne,  Louisville  and  Kalama- 
zoo. N.  W.  Ayer  &  Son,  Philadelphia,  is  the 
agency. 


Page  46    •    August  30,  1954 


Broadcasting 


Telecasting 


•   y  «>— m^...  "  J .  i 

IN  ROCHESTER  ^^=d^w4  / 1 
CHANNEL  10  NOW  LEADS! 

After  only  8  short  months  on  the  air  in  this  Two  Station  Market  — 
CHANNEL  10  LEADS  IN  THE  MORNING! 
CHANNEL  10  LEADS  IN  THE  AFTERNOON! 
CHANNEL  10  MAKES  IT  A  "DEAD  HEAT"  IN  THE  EVENING! 

SOURCE:  Hooperatings,  July  1954.  Sunday  through  Saturday.  It's  what 
top  programing,  promotion  does  for  a  station!  Detailed  breakdown  on 
request.  We  have  a  few  fine  spots  and  times  available  for  September 
starts  .  .  .  Phone  or  wire! 


CHANNEL  10 


V  H  F 

1  2  5,  000     WATTS     •     CBS     BASIC     •     ABC  AFFILIATE 


/CBSV 

TELEVISION 


OPERATED     SHARE     TIME  BY 

WHEC-TV-WVET-TV 


ROCHESTER,N.Y. 


EVERETT-McKINNEY,  INC.  -  NATIONAL  REPRESENTATIVES  •  THE  BOLLING  CO.,  INC. 


A  Remarkable  Faculty 


WNBQ's  remarkable  faculty  for  enrolling  the  largest  and  loyalest  TV  audiences  in  the  midwest, 
has  made  it  the  favorite  Institution  of  Higher  Earning  for  Chicago's  smartest  advertisers. 


In  other  parts  of  the  country  WNBQ's  programming  technique  is  known  as  "the  Chicago  school  of  television' 
"Chicago-style  TV"  and  "The  most  creative  local  programming  in  television".  But  in  Chicago  most  people 
dial  Channel  5  because  the  programs  are  local,  "live"  and  livelier  . . .  and  built  around  local  personalities. 


This  is  the  formula  that  developed  such  WNBQ  graduates  as  Garroway  at  Large, 
Kukla,  Fran  &  Ollie,  Zoo  Parade  and  Ding  Dong  School.  It's  the  reason  why  in  Chicago  WNBQ  is  the  most 
imitated  station,  and  the  only  TV  station  to  have  won  the  Variety  Showmanagement  Award. 
Little  wonder  that  WNBQ  is  used  by  more  advertisers  than  any  other  Chicago  television  station ! 


You,  too,  are  most  likely  to  succeed  on  WNBQ 


a  service  of 


IN  CHICAGO  represented  by  NBC  Spot  Sales 


ADVERTISERS  &  AGENCIES 


TONI,  HAZEL  BISHOP  IN  COURT  BATTLE 


In  $3  million  suit  Hazel  Bishop 
Inc.  charges  Gillette  Co.  (Toni 
Division)  dickered  to  buy  for- 
mer's lipstick  formula  and 
trade  secrets  and  got  them. 
Injunction  asked  on  Toni  lip- 
stick sales,  advertising. 

A  BRUSH  between  two  heavy  radio-tv  adver- 
tising lipstick  firms  has  landed  up  in  the  courts 
with  both  sides  crying  "smear." 

Hazel  Bishop  Inc.  has  filed  a  $3  million 
suit  against  its  lipstick  competitor,  Gillette  Co. 
(Toni  lipstick^  in  the  U.  S.  District  Court  for 
the  Southern  District  of  New  York. 

The  plaintiff  charges  Gillette  and  more  par- 
ticularly, its  Toni  Division,  with  entering  into 
the  lipstick  trade  and  competing  with  Hazel 
Bishop  after  having  negotiated  in  good  faith 
with  Hazel  Bishop  for  purchase  of  the  latter's 
know-how,  merchandising,  promotion,  adver- 
tising, production  methods,  etc. 

The  Hazel  Bishop  complaint  stated  that  the 
company  at  first  refused  to  divulge  its  trade 
secrets  as  desired  by  Toni,  but  later  changed 
its  mind  after  receiving  assurances  that  Toni 
would  not  enter  into  competition  with  Hazel 
Bishop  should  the  negotiated  purchase  fall 
through. 

The  complaint  asks  that  Gillette  be  enjoined 
and  restrained  from  the  lipstick-making  busi- 
ness pending  the  court's  determination  of  the 
suit.  It  also  asks  that  Gillette  be  forbidden  to 
sell,  advertise,  promote  or  merchandise  its 
lipstick. 

Gillette's  president,  J.  P.  Spang  Jr.,  in  deny- 
ing the  charges,  asserted  them  "completely  false 
and  without  any  basis  in  fact."  The  firm  has  20 
days  to  answer  the  suit. 

Purchase  Plans 

Raymond  Spector,  head  of  the  advertising 
agency  in  New  York  which  bears  his  name,  is 
principal  stockholder  and  board  chairman  of 
Hazel  Bishop.  Mr.  Spector  pointed  out  that 
the  Gillette  board  of  directors  already  had 
approved  the  purchase  of  Hazel  Bishop  for- 
mulas but  that  negotiations  had  been  carried 
through  with  an  understanding  that  Gillette- 
Toni  would  not  reveal  the  trade  secrets  of 
packaging  and  advertising  among  other  things. 
He  said  so  long  as  Toni  continues  to  put  out  its 
lipstick,  "damages  will  mount"  and  the  suit  soon 
will  exceed  the  $3  million  figure. 

Mr.  Spector  took  a  dim  view  of  Mr.  Spang's 
statement  that  the  charges  were  unfounded. 
"Perhaps  Mr.  Spang,"  Mr.  Spector  commented, 
"forgets  that  the  Toni  president  and  other 
officials  of  the  company  had  an  understanding 
with  our  company.  These  very  matters  were 
subjects  of  conferences  of  the  Gillette  board  of 
directors.  Negotiations  were  in  process  for 
two  years  and  in  June  1953  Gillette's  board 
ratified  an  offer  of  $6  million  and  in  April  1954, 
the  offer  was  substantially  better.  We  had 
thought  the  days  of  the  robber  baron  were 
over." 

In  its  complaint,  Hazel  Bishop  revealed  that 
for  the  fiscal  year  ending  next  Oct.  3 1  the 
company  will  spend  an  estimated  $4.5  million 
on  radio,  tv  and  national  publication  advertis- 
ing. Since  1949,  Hazel  Bishop  said  it  had  spent 
more  than  $10  million  for  such  advertising. 

Attorneys  for  Hazel  Bishop  are  Gordon, 
Brady,  Caffrey  &  Keller,  New  York. 

In  Chicago  there  was  no  immediate  indica- 
tion as  to  when  Toni's  attorneys  would  file  a 
response  to  the  Hazel  Bishop  suit  late  Thurs- 


day. But  spokesmen  for  the  law  firm  of  Crowell 
&  Leibman,  Toni's  legal  representative,  said  it 
would  be  within  the  next  fortnight — before 
the  20-day  deadline  set  from  the  time  the  suit 
was  filed.  The  reply  is  now  "in  the  process  of 
being  prepared,"  it  was  explained. 

It  was  understood  that  the  Toni  Division  of 
Gillette  would  file  "definitive  answers"  to 
charges  lodged  by  Hazel  Bishop  Inc.,  answer- 
ing each  allegation  in  turn.  It  likewise  was 
understood  that  Toni's  Chicago  attorneys  would 
brand  the  charges  as  "unfounded,"  along  the 
tack  taken  by  Gillette  President  Spang. 

The  Toni  case  is  being  handled  in  Chicago 
by  Morris  Leibman,  partner  in  Crowell  &  Leib- 
man, and  who  presently  is  vacationing.  Toni's 
public  relations  there  are  handled  by  Dan  Edel- 
man  &  Assoc.,  with  offices  in  the  Merchandise 
Mart.  It  was  reported  that  Mr.  Leibman  would 
confer  with  Gillette  officials  in  New  York  be- 
fore drafting  Toni's  reply.  Identity  of  Gillette's 
eastern  attorneys  could  not  be  immediately 
ascertained. 


HEAVY  SCHEDULE  of  tv  news  has  been 


added  to  the  radio-tv  budget  of  Peoples 
Drug  Stores.  Clayton  R.  Sanders,  adver- 
tising manager  of  the  eastern  chain,  signs 
for  a  52-week  contract  on  WMAL-TV 
Washington,  using  20  newscasts  weekly. 
Standing  (I  to  r):  Ted  McDowell,  WMAL- 
TV  salesman;  Neal  J.  Edwards,  WMAL-TV 
sales  manager,  and  William  D.  Mur- 
dock,  president  of  William  D.  Murdock 
Adv.  Agency,  Washington. 


Extensive  Pro-College  Grid 
Slate  Planned  by  Standard 

AN  AMBITIOUS  schedule  of  college  and  pro 
football  radio  broadcasts,  including  provision 
for  a  regional  16-station  network  in  one  in- 
stance, has  been  set  by  Standard  Oil  Co.  of 
Indiana  for  this  fall. 

The  schedule,  comprising  52  midwestern 
games,  was  to  be  announced  over  this  past 
weekend  by  Wesley  I.  Nunn,  Standard  adver- 
tising manager.  It  covers  12  regular  season 
games  of  the  National  Football  League's  Chi- 
cago Bears  and  two  pre-season  contests,  mark- 
ing the  ninth  year  Standard  has  bought  Bears 
games  on  radio. 

Standard  also  will  sponsor  college  football 
broadcasts  on  KLZ  Denver  (10  U.  of  Colo- 
rado games),  WHO  Des  Moinies  (nine  U.  of 
Iowa  games),  WTMJ  Milwaukee  (nine  U.  of 
Wisconsin  games)  and  KFAB  Omaha  (10  U. 
of  Nebraska  games). 

D'Arcy  Adv.,  Chicago,  has  started  handling 


the  Standard  Oil  account,  which  was  resigned 
earlier  this  summer  by  McCann-Erickson. 

The  Bears  games  will  be  originated  by  WGN 
Chicago,  with  Jack  Brickhouse  handling  play- 
by-play  starting  Sept.  12.  Other  stations  in 
the  network  are: 

WDZ  Decatur,  111.,  WMAY  Springfield,  111 , 
WKID  Urbana,  111.,  WGEM  Quincy,  111.,  WSIV 
Pekin,  111.,  WGIL  Galesburg,  111.,  WQUA  Moline, 
111.,  WASK  Lafayette,  Ind.,  WNAM  Neenah,  Wis., 
KCRI  Cedar  Rapids,  Iowa,  KXIC  Iowa  City,  Iowa 
KOKX  Keokuk,  Iowa,  KRES  St.  Joseph,  Mo , 
KFSB  Joplin,  Mo.,  and  KISD  Sioux  Falls,  S.  D. 

d-Con  to  Put  85% 
Of  Ads  Into  Radio-Tv 

A  $450,000-plus  advertising  campaign  covering 
10  weeks,  with  about  85%  of  the  appropria- 
tions tabbed  for  broadcast  media,  was  an- 
nounced last  Monday  by  The  d-Con  Co.,  Chi- 
cago (insecticides). 

The  schedule  includes  250  radio  and  73  tv 
stations,  starting  Sept.  6,  according  to  Alvin 
Eicoff,  d-Con  vice  president  in  charge  of  ad- 
vertising. He  gave  this  breakdown:  radio  45%, 
television  40%,  newspapers  10%  and  national 
magazines  5%.  Radio  and  tv  thus  will  derive 
over  $380,000. 

Mr.  Eicoff  said  the  expenditure  was  the  larg- 
est ever  set  by  d-Con  or  any  other  rodent-killer 
manufacturer  for  a  single  selling  season.  He 
also  told  B«T  Tuesday  that  d-Con  will  continue 
its  practice  of  seeking  the  best  possible  adver- 
tising rates  from  stations  without  regard  to 
agency  or  representative  commissions.  News, 
weather  and  sports  programs  and  20-second 
spot  availabilities  are  being  sought  [B«T,  June 
28]. 

The  d-Con  agency  is  Arthur  Meyerhoff  &  Co., 
Chicago. 

ABC,  KABC-TV  Host 
Agencymen  in  New  York 

AGENCY  executives  and  timebuyers  were 
guests  in  New  York's  Ambasador  Hotel  last 
week  of  KABC-TV  Los  Angeles,  owned  and 
operated  by  ABC,  and  of  ABC  itself. 

Elton  Rule,  KABC-TV's  general  sales  man- 
ager, and  Don  Quinn,  assistant  sales  manager, 
presided  at  the  sessions  highlighted  by  a  30- 
minute  sound  movie  especially  prepared  for  the 
sales  campaign.  The  film,  which  is  about  the 
station,  the  network  and  its  Television  City  in 
Hollywood,  as  well  as  KABC-TV's  personali- 
ties, features  Art  Baker  (m.c.  of  KABC-TV's 
You  Asked  for  If  program).  Most  of  the  film 
was  made  up  of  kinescopes  from  top  tv  live 
programs,  locally  produced  by  KABC-TV. 

The  presentation  will  be  repeated  for  agency 
executives  and  timebuyers  in  Chicago.  Earl 
T.  Hudson,  vice  president  in  charge  of  ABC's 
western  division,  supervised  the  film's  prepara- 
tion. Hunt  Stromberg  Jr.  was  executive  pro- 
ducer. 

EW  Completes  LA.  Expansion 

ERWIN,  WASEY  &  Co.,  Los  Angeles,  has 
completed  its  expansion  of  offices  at  5045  Wil- 
shire  Blvd.  Among  the  facilities  are  a  com- 
plete projection  room,  sound  recording  studic 
and  air-conditioned  conference  room.  Agency's 
six  years  in  Los  Angeles  represent  a  growth  oi 
from  12  people  to  nearly  100,  from  1,500  square 
feet  of  working  space  to  16,919  square  feet  and 
from  a  "handful"  of  accounts  to  21,  according 
to  Emmett  C.  McGaughey,  executive  vice  presi- 
dent in  charge  of  West  Coast  operations. 


Page  50    •    August  30,  1954 


Broadcasting    •  Telecastinc 


CITY 


1     FLAGSHIP  STATION  OF  THE  AMERICAN  BROADCASTING  COMPANY 


announces  the  appointment  of 
WEED 
TELEVISION 
CORPORATION 

as  national  advertising 
representatives 
September  1,  1954 


ROADCASTING     •  TELECASTING 


August  30,  1954    •    Page  51 


i»Vi  IT!!!  l  r 


H  IT' 


■ 


Famous  Entertainers 

Fun-loving  Ad  Weinert,  one  of 
Baltimore's  outstanding  tele- 
vision personalities,  teams  up 
with  the  "Clark  Gable  of  tele- 
vision", Jack  Redfern  and  the 
lovable  clown,  "Kay-Kay"  to 
add  that  extra  zest  to  this  fast 
moving,  spirited  show. 


Constant 
In-Store  Action 

In  each  store,  shelf  position 1 
is  improved  .  .  .  special  product 
identification  and  displays  are 
arranged.  Cooperating  dealers 
receive  free  plugs  on  the  air. 
Arrangements  are  made  for 
Kitchen  Karnival  of  Fun  prod- 
ucts to  be  advertised  in  dealer's 
hand  bills  and  or  newspaper  ads. 


It's  exciting!  It's  colorful!  It's  colossal!  And  it  actually  puts  an 
added  sales  force  to  work  for  you.  Kitchen  Karnival  of  Fun  seen 
on  television  every  Monday  thru  Friday  at  12  to  12:30  PM  com- 
bines carnival  spirit,  fun,  games  and  stunts  plus  strong  product 
merchandising. 

Adapting  the  carnival  motif,  the  sets  for  this  popular  show  are 
individual  carnival  booths.  Each  advertiser  has  his  product  spot- 
lighted in  a  separate  booth  featuring  an  eyecatching  mass 
display  with  the  sponsor's  name  which  provides  continual  identi- 
fication throughout  the  show. 


Wonderful  Entertainment 

Each  day  150  ladies  from 
women's  clubs,  church  and  civic 
groups  get  their  tickets  months 
in  advance  to  meet  in  the  studio 
for  a  wonderful  half  hour.  The 
new,  unique  contests  and  games 
include  the  home  viewers  by  use 
of  the  telephone  ...  so  everyone 
has  fun. 


^1 


MONDAY  THRU  FRIDAY 

12:00  to  12:30  d.  m. 


wonderful  show  for  merchandising 

ival  of  fa,, 


rizes  for  audiences 
and  dealers 

nong  the  many  fabulous  prizes 
the  Wonder  Bags  .  .  .  shop- 
ig  bags  chockfull  of  advertised 
oducts.    These  bags  are  given 

ay  at  the  rate  of  15  a  day. 

hat  could  be  a  better  way  to 
^ve    your    product  actually 

npled  by  consumers? 


Complete  Merchandising 

WBAL-TV's  special  merchan- 
dising staff  makes  weekly  calls 
on  a  selected  list  of  outstanding 
grocers,  chain  and  super  markets 
— checking  stocks  of  advertised 
products,  urging  dealers  to  buy 
where  stocks  are  lacking,  report- 
ing stock  supplies  to  brokers 
and  sales  reps. 


The  all  inclusive 
Rainbow  Contest 

This  contest  includes  your  product, 
grocers  and  consumers.  It  gives 
added  incentives  to  housewives  to 
buy  your  product,  and  provides 
powerful  incentives  for  dealers  to 
stock  and  push  your  product.  In 
the  course  of  each  week  25  stores, 
5  daily,  participate  on  this  multiple- 
impact  sales  promotion  plan.  It's 
the  closest  thing  to  "forced  dis- 
tribution" you've  ever  seen. 


During  the  past  four  years  Kitchen  Karnival  has  been  a  highly  successful  and  extremely  popu- 
lar radio  show  at  WBAL.  The  Kitchen  Karnival  of  Fun  is  the  television  adaptation.  Backed  by 
stronger  sales  promotion,  more  complete  merchandising,  the  Kitchen  Karnival  of  Fun  now 
offers  even  greater  sales  impact  to  your  advertising  campaign. 

Kitchen  Karnival  of  Fun  combines  a  complete  package  of  a  highly  entertaining  television 
show  with  sales  promotion  and  continual  merchandising  to  make  an  irresistible  vehicle.  It 
makes  everyone  happy  .  .  .  the  audience  .  .  .  the  consumer  .  .  .  the  grocer  .  .  .  his  salesmen 
.  .  .  and  you,  the  advertisers. 

Get  on  the  band  wagon,  now.  Get  the  full  details  about  Kitchen  Karnival  of  Fun  and  get 
ready  to  start  counting  up  the  profits. 


TV 


Television  Baltimore  •  NBC  Affiliate  •  Nationally  represented  by  Edward  Petry  &  Co. 


ADVERTISERS  &  AGENCIES 


'Film-for-Time'  Acceptances 
Reported  by  Thompson-Koch 

AT  LEAST  28  stations  have  already  accepted 
the  films-for-time  offer  made  by  Thompson- 
Koch  Co.,  New  York,  advertising  agency  for 
Sterling  Drugs  [Closed  Circuit,  Aug.  23], 
R.  A.  McNeil,  agency  president,  told  B»T  last 
week. 

Mr.  McNeil  predicted  that  at  least  30  more 
would  accept.  He  said  that  only  two  or  three 
stations  had  turned  the  offer  down.  About  150 
letters  were  sent  to  stations  across  the  country 
offering  the  half-hour  film  series  of  57  shows 
of  Inspector  Mark  Saber  "at  what  you  might 
expect  to  pay  any  film  distributor  for  a  good 
half  hour  film,"  in  return  for  which  the  agency 
says  it  will  "buy  an  equal  dollar  amount  of 
announcements  on  your  station." 

Maubert  St.  Georges 
Forms  New  Ad  Agency 

MAUBERT  ST.  GEORGES,  formerly  presi- 
dent of  St.  Georges  &  Keyes,  New  York,  for 
14  years,  has  established  a  new  advertising 
agency,  Maubert  St.  Georges  Inc.,  in  New 
York.  The  company 
will  engage  in  gene- 
ral advertising,  prod- 
uct publicity,  market 
research  and  mer- 
chandising cam- 
paigns. 

George  Gale, 
vice  president,  will 
be  responsible  for 
merchandising,  sales 
analysis  and  distri- 
bution planning. 

Other  members  of 
the  newly-formed 
agency  are:  Harold 

Weinberger,  former  advertising  manager  of 
Reading  Tube  Corp.,  as  copy  chief;  C.  T.  N. 
Jaeger.  Fisher  &  Porter,  as  research  director; 
I.  S.  Kogan,  as  director  of  publicity;  Ernest  M. 
Olsen,  as  art  director;  Alice  Rich,  Esmond 
Assoc.,  will  handle  media  contacts,  and  Aileen 
Paul  is  in  charge  of  general  office  operations. 

More  Buy  'Morning  Show' 

SIGNING  of  contracts  for  three  new  sponsor- 
ships and  a  fourth  supplemental  order  for 
CBS-TV's  The  Morning  Show  (Mon.-Fri.,  7-9 
a.m.  EDT)  have  been  announced  by  William 
H.  Hylan,  CBS-TV  vice  president  in  charge  of 
network  sales.  The  orders  call  for  a  total  of 
289  participations  on  the  show. 

New  sponsors  are  the  Crane  Co..  Chicago, 
through  Leo  Burnett,  Chicago,  for  13  participa- 
tions from  Aug.  17  through  Nov.  9;  Lady  Esther, 
div.  of  Zonite  Corp.,  New  York,  through  the 
Biow  Co.,  New  York,  for  260  participations  over 
a  year's  period,  starting  Sept.  8,  and  Swift  & 
Co..  Chicago  (Swift  premium  turkeys),  through 
McCann-Erickson,  Chicago,  for  six  participations 
for  a  Thanksgiving  promotion,  starting  Nov.  11. 
The  supplemental  order  is  by  the  Monsanto 
Chemical  Co.,  plastics  div.,  Springfield,  Mass., 
through  Gardner  Adv.,  New  York,  for  10  partici- 
pations in  addition  to  current  order  now  in  prog- 
ress for  104  participations  in  43  weeks. 

De  Jova  Names  Becker 

V.  S.  BECKER  Advertising  Service  of  New 
York  has  been  appointed  U.  S.  associate  agency 
for  Antonio  R.  de  Jova  &  Assoc.,  Philippine  ad- 
vertising agency,  Viola  S.  Becker,  general  man- 
ager of  Becker  Advertising,  has  announced. 


MR.  ST.  GEORGES 


DISCUSSING  Prudential  Insurance  Co.'s  co-sponsorship  of  the  U.  of  Minnesota  1954 
football  games  over  WCCO  Minneapolis  are  (I  to  r):  Orville  E.  Beall,  vice  president 
in  charge  of  Prudential  North  Central  home  office;  Larry  Haeg,  WCCO  general  man- 
ager; George  O.  Ludcke,  Calkins  &  Holden,  agency,  and  Henry  Arnsdorf,  Prudential 
director  of  public  relations  and  advertising.  The  nine-game  schedule  starts  Sept.  25 
and  will  be  co-sponsored  by  the  Bongard  Creamery  Assn. 


BBDO  Elects  Three 

ELECTION  of  three  new  vice  presidents  of 
BBDO,  New  York,  was  announced  last  week 
by  Ben  Duffy,  president  of  the  agency.  The 
three  are  Leroy  H.  Dreher,  account  executive 
in  the  New  York  office  and  with  the  agency 
since  1929;  Arthur  J.  Bellaire.  in  charge  of 
television  and  radio  copy  in  the  New  York 
office  and  with  the  firm  for  ten  years;  Burton 
E.  Vaughan,  account  executive  in  the  San  Fran- 
cisco office,  who  joined  the  agency  in  1947. 

NETWORK  NEW  BUSINESS 

Murine  Co.,  Chicago,  buys  six  8-8:15  a.m.  seg- 
ments of  Don  McNeill's  Breakfast  Club  on  ABC 
Radio  during  first  half  of  September.  Murine 
is  taking  Sept.  3,  6,  8,  13,  15  and  17.  Agency: 
BBDO,  Chicago. 

General  Tire  &  Rubber  Co.,  Akron,  to  sponsor 
General  Sports  Time,  weekly  filmed  sports  pro- 
gram, on  103  DuMont  Tv  stations  starting  late 
this  month.  Program  will  be  seen  Saturday  or 
Sunday.  Agency:  D'Arcy  Adv.  Co.,  Cleveland. 

Lever  Bros.  Co.  (Lifebuoy  soap,  Good  Luck 
margarine,  Pepsodent  toothpaste),  N.  Y.,  pur- 
chases Uncle  Johnny  Coons  on  15  CBS-TV  sta- 
tions (Sat.,  12:30  p.m.  CDT)  starting  Sept.  4. 
Agency:  McCann-Erickson  Inc.,  N.  Y. 

NETWORK  RENEWALS 

Nestle  Co.,  N.  Y.,  renews  alternate-week  spon- 
sorship of  Space  Patrol  on  ABC  Radio,  Sat., 
10:30-11   a.m.  EST,  effective  Oct.  2  for  52 
i  weeks.  Agency:  Cecil  &  Presbrey,  N.  Y. 

P.  Lorillard  Co.  (Old  Gold  cigarettes),  N.  Y., 
renews  Truth  or  Consequences  (NBC-TV,  Tues., 
10-10:30  p.m.  EDT)  effective  Sept.  28.  Agency: 
Lennen  &  Newell,  same  city. 

AGENCY  APPOINTMENTS 

Henry  S.  Lammers,  Terre  Haute,  Ind.  (promoter 
of  100-mile  AAA  National  Championship  Auto 
Race  at  Las  Vegas,  Nev.,  Jockey  Club);  Fly- 
ing Sportsmen  Lodge,  Loreto,  Baja  California, 
and  Mardi  Gras  Room,  Park  Wilshire  Hotel, 


L.  A.,  all  appoint  Vignolle  and  Powell,  L.  A. 
Radio  and  tv  will  be  used. 

Charles  Keeshin  Poultry  Co.  (frozen  chicken 
products),   Chicago,   appoint    M.    M.  Fisher 

Assoc.,  same  city. 

Para  Labs,  N.  Y.  (Queen  Helene  beauty  prod- 
ucts), names  Huber  Hoge  &  Sons,  N.  Y.,  to 
handle  fall  advertising  campaign.  Radio,  tv  mo- 
tion picture,  women's  magazines,  Sunday  supple- 
ments will  carry  the  advertising. 

Radion  Corp.,  Chicago  (tv  antennas),  appoints 
Critchfield  &  Co.,  same  city. 

Norex  Labs,  N.  Y.  (Amitone  antacid  tablets), 
names  Grey  Adv..  N.  Y.,  effective  immediately. 
Radio  and  newspapers  will  be  used. 

Kyron  Foundation  Inc.  (reducing  preparation), 
Chicago  and  Televista  Films  (tv  production), 
Mexico  City,  appoint  Paul  Wallach  &  Co., 
Beverly  Hills,  Calif.,  to  direct  promotion  and 
advertising  and  promotion,  respectively. 

Pfaff  Sewing  Machine  Sales  Co.,  N.  Y„  ap- 
points Dancer-Fitzgerald-Sample,  same  city. 

Valley  Packing  Co.  (Cascade  packaged  meats), 
Salem,  Ore.,  appoints  Richard  G.  Montgomery 
&  Assoc.,  Portland,  Ore.,  with  Jess  Shinn  as 
account  executive. 

National  Paper  Corp.  of  Pennsylvania  (Swanee 
household  paper  products),  Ransom,  Pa.,  ap- 
points Hilton  &  Riggio,  N.  Y.,  effective  Sept. 
1  with  Robert  Fine  as  account  executive. 

A&A  PEOPLE 

Elliot  Saunders,  television  producer  formerly 
with  Kenyon  &  Eckhardt  and  CBS-TV.  ap- 
pointed director,  newly-established  New  York 
offices  of  Perrin-Paus  Adv.,  Chicago. 


Don  R.  WiESas,  formerly  creative  director,  Ruth- 
rauff  &  Ryan,  N.  Y.,  to  Henri,  Hurst  &  Mc- 
Donald, Chicago,  in  similar  capacity;  John  D. 
WooM  named  creative  consultant  and  Howard 
W.  Rabb  named  merchandising  director,  same 
agency. 

Howard  B.  Ketting,  vice  president,  Ruthrauff  & 
Ryan  Inc.,  Chicago,  to  John  W.  Shaw  Adv.  Inc., 
same  city,  as  director  of  broadcasting,  telecast-  f 


Page  54 


August  30,  1954 


Broadcasting 


Telecasting. 


THE  Daily  Double 

in  Jackson,  Michigan 

SEARS  *  WKHM 


ROEBUCK  and  CO. 


A  WINNING  COMBINATION 


Here's  just  one  example  of  how  WKHM 
achieves  big  results  in  the  big-dollar  Jack- 
son market !  Using  WKHM  only,  Sears  ran 
spot  announcements  featuring  washers  and 
dryers  ...  22  spots  for  a  total  cost  of 
only  $143.  This  promotion  sold  over  $6000 
worth  of  advertised  items  alone.  Proof  that 
in  Jackson,  Michigan,  WKHM  reaches  the 
people  who  buy. 

Needless  to  say,  Sears-Roebuck  and  Com- 
pany now  uses  WKHM  regularly.  Your 
product  message  can  reach  this  same  ready 
audience.  Buy  WKHM,  Jackson  . . .  valu- 
able corner  in  Michigan's  Golden  Triangle. 

represented  by  Headley-Reed 


A  PACKAGE  BUY  OF  THESE  THREE 
STRATEGICALLY  LOCATED  MICHIGAN 
STATIONS  OFFERS  YOU  MAXIMUM 
COVERAGE  AT  MINIMUM  COST. 


Michigan's  Golden  Triangle, 

V 


WKMH 

DEARBORN 

5000  WATTS 
1000  WATTS— NIGHTS 


WKHM 


JACKSON 

1000  WATTS 


WKMF 

FLINT 

1000  WATTS 


Broadcasting    •  Telecasting 


August  30,  1954    •    Page  55 


ADVERTISERS  &  AGENCIES 


A  Network  Man  in  the  Agency  Backfield 


IN  A  MOVE  designed  to  effect  closer  re- 
lationship between  an  advertising  agency 
and  a  medium,  Hicks  &  Greist  Inc.,  New 
York,  made  arrangements  for  an  NBC-TV 
account  executive  to  set  up  shop  in  the 
agency's  office  for  several  days  so  that  he 
could  be  on  tap  to  provide  first-hand  infor- 
mation to  Hicks  &  Greist  sales  and  copy 
personnel. 

Ted  Grunewald,  Hicks  &  Greist's  radio- 
tv  director,  made  arrangements  for  this 
cooperative  effort  with  John  B.  Lanigan, 
NBC  eastern  tv  sales  manager,  who  as- 
signed Lewis  Marcy,  NBC-TV  account  ex- 
ecutive, to  the  agency's  New  York  head- 
quarters for  several  days.  There  Mr.  Marcy 
was  peppered  with  questions  brought  to  the 
agency  from  clients,  covering  program 
availabilities,  how  much  their'  tv  budgets 


would  buy,  what  competitive  advertisers 
were  purchasing,  how  merchandising  sup- 
port could  be  utilized,  program  formats 
and  kinds  of  audience  appeals  to  help  key 
their  commercials  for  maximum  effective- 
ness. 

John  Drake,  vice  president  of  Hicks  & 
Greist,  described  the  experiment  as  "a  great 
convenience,"  adding  "it  has  helped  our  ac- 
count men  get  accurate  and  up-to-date 
answers  to  specific  client  problems."  Mr. 
Grunewald  commented:  "I  feel  this  experi- 
ment has  resulted  in  a  stimulation  of  inter- 
est in  additional  network  activity.  Of  course, 
the  great  gains  were  chalked  up  for  those 
clients  presently  not  using  tv  advertising, 
but  it  certainly  has  been  a  tremendous 
time-saver  for  our  radio  and  tv  staff." 


POINTING  OUT  the  answers  to  agency  and  client  questions  are  Lewis  Marcy  (with 
pencil),  NBC-TV  account  executive,  and  (at  his  shoulder)  John  B.  Lanigan,  NBC's 
eastern  tv  sales  manager.  Questioners  (I  to  r):  Harry  L.  Hicks,  account  executive;  Ted 
Grunewald,  director  of  radio-tv,  and  Donald  Stone,  copy  supervisor,  all  of  H&G. 


ing  and  commercial  film  activities;  Herb  Fisher, 
Leo  Burnett  Co.,  that  city,  to  agency  as  direc- 
tor of  research;  Jory  Graham,  Needham,  Louis 
&  Brorby  Inc.,  same  city,  to  creative  division. 

John  F.  MacKay,  copy  chief,  Anderson  & 
Cairns,  N.  Y.,  promoted  to  creative  director. 

Lee  Friend  returned  to  Friend-Reiss-McGlone, 
N.  Y.,  after  six-month  leave  of  absence.  Name 
of  agency  shortened  to  Friend-Reiss  Adv. 

Adele  V.  Mattson,  media  director,  Foote,  Cone 
&  Belding  International,  N.  Y„  resigns. 

John  R.  Gilman,  vice  president,  Roy  S.  Dur- 
stine  Inc.,  N.  Y.,  resigns  to  enter  business  for 
himself  as  business  consultant. 

Jack  W.  Nides,  account  executive,  Martin  R. 
Klitten  Co.,  L.  A.,  forms  J.  W.  Nides  Co.  at 
951  N.  LaCienega  Blvd.,  same  city;  telephone: 
Bradshaw  2-4816. 

Harry  Johnson,  formerly  with  L.  W.  Ramsey 
Co.,  to  Campbell-Mithum,  Chicago,  as  account 
executive. 


James  S.  Ennis,  Lennen  &  Newell,  N.  Y.,  to 
Dancer-Fitzgerald-Sample  Inc.,  N.  Y.,  as  ac- 
count executive. 

Lee  Stone,  sales  promotion  dept.,  Publishers 
Digest  Inc.,  to  Schram  Adv.  Co.,  Chicago,  as 
account  executive. 

Keith  Connes,  formerly  with  Kling  Studios, 
Chicago,  to  Young  &  Rubicam  Inc.,  N.  Y.,  as 
copywriter.  Eugene  M.  Skinner,  named  as- 
sistant manager,  Y&R  merchandising  dept., 
N.  Y.  Joe  Santley  Jr.,  feature  writer  on  Los 
Angeles  Examiner,  to  Y&R,  Hollywood  office, 
as  member  of  publicity  staff. 

John  T.  Dewey,  production  manager,  J.  R. 
Pershall  Co.,  Chicago,  to  Allen  &  Reynolds, 
Omaha,  in  same  capacity. 

Harry  Prickett,  originator  of  Winky  Dink  show, 
CBS-TV,  to  Foote,  Cone  &  Belding,  N.  Y.,  as  art 
director. 

James  D.  Egleson,  freelance  art  director  and 
consultant  in  tv  and  formerly  tv  art  director, 


BBDO,  N.  Y.,  to  Geyer  Adv.,  same  city,  ae 
television  art  director. 

George  E.  Kershaw  Jr.,  assistant  art  director, 
Milton  Weinberg  Adv.  Co.,  L.  A.,  to  Guerin, 
Johnstone,  Jeffries  Inc.,  same  city,  as  art  direc- 
tor. 

Armand  E.  Scala,  production  supervisor,  Hart- 
ley Productions  Inc.,  N.  Y.,  to  motion  picture 
staff,  radio-tv  dept.,  New  York  office,  N.  W. 
Ayer  &  Son,  Phila.;  H.  K.  Henry,  Montgomery 
Ward  &  Co.,  Chicago,  to  plans  merchandising 
dept.;  George  F.  Harrington,  tv  commercial 
and  film  supervisor,  New  York  office,  transfers 
to  Detroit  office. 

William  S.  Friday,  Bridges-Sharp  &  Assoc.,  Day- 
ton, Ohio,  promoted  to  account  executive; 
Barbara  A.  Surge,  formerly  continuity  writer, 
WFDF  Flint,  Mich.,  to  creative  copy  staff. 

David  B.  Rank,  Jerome  K.  Westerfield  and 
Thomas  R.  Boyd  to  creative  staff,  D.  P.  Brother 
&  Co.,  Detroit. 

John  G.  Knecht,  N.  W.  Ayer  &  Son,  Philadel- 
phia, to  copy  dept.,  Gray  &  Rogers,  same  city. 

Antoinette  Dean  appointed  editor,  J.  Walter 
Thompson  Co.,  N.  Y.,  house  organ  and  house 
promotion  co-ordinator,  succeeding  Jo  Ann 
Francis. 

Ernest  Dichter,  founder-president,  Institute  for 
Research  in  Mass  Motivations  Inc.,  Croton-on- 
Hudson,  N.  Y.,  to  Dan  B.  Miner  Co.,  L.  A.,  as" 
special  counsel  to  creative  staff. 

Dean  Snow,  formerly  with  The  Buchen  Co. 
and  McCann-Erickson,  to  copy  dept.,  H.  W. 
Kastor  &  Sons,  Chicago. 

Clair  Callihan,  tv  staff  member,  Leo  Burnett 
Co.,  Chicago,  to  Earle  Ludgin  &  Co.,  same  city, 
as  tv  production  director. 

William  A.  Foxen,  assistant  to  president,  Ben- 
ton &  Bowles,  N.  Y.,  appointed  consultant  to 
Hoover  Commission  on  Organization  of  The 
Executive  Branch  of  the  Government. 

J.  B.  Van  Urk,  vice  president  and  chairman  of 
plans  board,  Calkins  &  Holden,  N.  Y.,  elected 
associate  member  of  American  Institute  of 
Management. 

Mel  Hikerson,  president,  J.  M.  Hikerson  Inc., 
N.  Y.,  compiler  and  editor,  "How  I  Made  the 
Sales  that  Did  the  Most  for  Me,"  has  had  the 
book  translated  into  French  for  European 
market. 

Ralph  Bing,  president,  and  Barbara  Bing,  vice 
president,  Ralph  Bing  Adv.  Co.,  Cleveland,  par- 
ents of  girl,  Aleta  Helen. 

Shirmer  Mueller,  assistant  sales  manager,  south- 
west div.,  and  Robert  McDonald,  Pacific  Coast 
advertising  representative,  Falstaff  Brewing  Co., 
to  firm's  new  Rocky  Mountain  div.,  as  sales  and 
advertising  managers,  respectively. 

Robert  P.  Palmer  appointed  advertising  manager 
and  head  of  public  relations  dept.,  Lumber- 
men's Mutual  Casualty  Co.  Clive  R.  Bishop 
and  Earle  F.  Heffley  named  assistant  advertising 
managers. 

J.  R.  Smolenske  appointed  advertising  manager, 
western  div.,  Colorado  Fuel  and  Iron  Corp., 
Denver. 

Ralph  W.  Klapperich,  G.  Heileman  Brewing 
Co.,  La  Crosse,  Wis.,  promoted  to  advertising 
manager. 


Page  56    •    August  30,  1954 


Broadcasting    •  Telecasting 


IF  YOU 
KNOW. . . 

The  Northern 
California  market 
(and  KPIX) . . . 

THIS'LL  be 


a  CINCH ! 


_  u;nt.  In  tne  ^ 


4  161,500  people 
,  ,ao  400  lo*  om,S 
1  '3  982^70  TV  homes 


7  O  r' 

•    c  oer  average 

240:905,270 
225,284,352 

ft      the  \arges*  num- 

on,970"  you'd  be  correct-.     Northern  CaU 
M  «940,905,2/u  r     .erlVerea  by  any 

TV  *— •  ,on  0<  KMX  -Pej  o^  mon. 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


C  H 

SAN  ■  FRAI* 


A  N  N  E  L 


SAN  B    FRANCISCO,  CALIFORNIA 

A  filiated  with  CBS  and  DuMont  Television  Networks 
Represented  by  the  Katz  Agency 


I    WBZ-WBZA  •  WBZ-TV,  Boston 
KYW  •  WPTZ,  Philadelphia 
KDKA,  Pittsburgh 

I    WOWO,  Fort  Wayne 

I    KEX,  Portland 

I    Represented  by  Free &Peters,  Inc. 


Broadcasting   •  Telecasting 


August  30,  1954    •    Page  57 


The  Real  Thing 

THE  HERO  of  a  tv  filmed  series  cur- 
rently is  portraying  himself  in  a  real  life 
drama.  Robert  Fabian,  former  superin- 
tendent of  Scotland  Yard,  currently  in 
retirement,  has  been  summoned  to  Can- 
ada and  presently  is  working  on  an 
eight-month-old  mystery  surrounding  the 
disappearance  of  a  17-year-old  girl.  Mr. 
Fabian  is  hailed  as  "the  world's  greatest 
detective,"  and  39  case  histories  of  crimes 
he  helped  solve  while  with  the  Yard  have 
been  filmed  and  are  being  distributed  by 
Telefilm  Enterprises,  New  York,  under 
the  title  of  Fabian  of  Scotland  Yard. 


—  —  film  - 

ABC  FILM  GOES  INTO 

New  York  national  sales  con- 
ference sees  initial  screening 
of  new  film  property,  'Man- 
drake the  Magician.' 

ANNOUNCEMENT  of  plans  to  open  new  sales 
offices  in  Dallas  and  Atlanta,  and  the  first 
screening  of  the  new  Mandrake  the  Magician 
film  series  were  highlights  of  a  national  sales 
conference  conducted  by  ABC  Film  Syndica- 
tion in  New  York  last  Wednesday,  Thursday 
and  Friday. 

George  T.  Shupert,  president  of  ABC  Film 
Syndication,  attributed  the  opening  of  the  new 
offices  to  increased  business  and  said  that  ef- 
fective this  week  G.  Joseph  Porter,  formerly 
southeastern  representative  for  World  Broad- 
casting System,  will  head  the  Atlanta  office,  cov- 
ering Georgia,  Florida,  Tennessee,  the  Carolinas 
and  Mississippi,  while  Howard  Anderson,  for- 
mer southwestern  account  executive  for  MPTV, 
will  manage  the  Dallas  office,  covering  Texas, 
Oklahoma,  .Louisiana  and  Arkansas. 

Others  at  Screening 

In  addition  to  the  ABC  Film  Syndication 
executives  and  sales  staff,  those  on  hand  on  the 
Thursday  morning  screen  of  Mandrake,  now 
in  production  in  Bermuda  and  slated  for  syndi- 
cation to  stations  for  Oct.  1  broadcast,  were 
Leonard  H.  Goldensen,  president  of  American 
Broadcasting-Paramount  Theatres,  the  syndi- 
cation firm's  parent  company;  AB-PT  Vice  Pres- 
ident and  General  Counsel  Walter  Gross;  pro- 
ducers John  Gibbs  and  Robert  Mann,  and  co- 
producer  John  Allen. 

Plans  for  an  extensive  advertising,  promo- 
tion and  merchandising  campaign  to  coincide 
with  the  launching  of  the  Mandrake  series  also 
were  outlined. 

Passport  to  Danger,  another  new  property 
of  ABC  Film  Syndication  and  slated  to  become 
available  for  broadcasting  Oct.  30,  was  dis- 
cussed in  the  Thursday  afternoon  session,  with 


WAFB-TV  Baton  Rouge,  La.,  signs  Santa 
Maria  Dairy  and  Wolf's  Bakery  to  alter- 
nate-week sponsorship  of  the  new  Meet 
Corliss  Archer  series,  effective  Sept.  26. 
L  to  r:  seated,  Bill  Gil  lis,  advertising  man- 
ager of  Wolf's;  Lee  Herzberg  Jr.,  H.  S, 
Benjamin  Assoc.,  agency  handling  the 
program;  Van  Carter,  Santa  Maria  ad- 
vertising manager;  standing,  Mervyn  Rhys, 
WAFB-TV,  and  O.  J.  Reiss,  Ziv  Productions, 
producer  of  the  series. 


DALLAS,  ATLANTA 

producer  Hal  Roach  Jr.  explaining  his  plan  to 
introduce  "entertainment  gimmicks"  into  each 
show  to  give  it  an  individual  trademark.  A 
promotion  and  merchandising  campaign  also 
will  be  conducted  in  behalf  of  Passport. 

In  Wednesday  and  Friday  sessions  Don  L. 
Kearney,  vice  president  in  charge  of  sales,  re- 
viewed the  sale  situation  of  current  properties, 
Racket  Squad,  The  Playhouse  and  John 
Kieran's  Kaleidoscope,  and  heard  reports  from 
the  field.  Individual  conferences  and  distribution 
of  prospect  lists  of  advertisers  interested  in 
buying  film  properties  for  late  fall  programming 
wound  up  the  three-day  meeting  Friday  after- 
noon. 

The  manager  of  the  new  Dallas  office,  Mr. 
Anderson,  has  been  employed  as  a  film  con- 
sultant to  a  number  of  stations,  assisting 
managers  concurrently  with  his  employment 
with  MPTV  and  also  during  his  previous  em- 
ployment as  film  director  of  WFAA-TV  Dallas. 

Mr.  Porter,  head  of  the  new  Atlanta  office, 
was  sales  manager  of  WINA  Charlottesville; 
general  manager  of  WMTR  Morristown,  N.  J., 
which  he  helped  put  on  the  air;  retail  sales 
manager  of  WJZ  and  on  the  sales  staff  of  WOR, 
both  in  New  York,  prior  to  his  association  with 
World  Broadcasting. 

Eddy  Arnold  to  Produce 
Film  Series  in  Chicago 

IN  WHAT  was  described  as  perhaps  the  first 
major  tv  film  series  to  be  produced  in  Chicago, 
spokesmen  announced  last  week  that  singer 
Eddy  Arnold  had  organized  a  firm  to  produce 
a  half-hour  film  show,  Eddy  Arnold  Time, 
starting  Oct.  15  for  Jan.  1  release  to  stations. 

The  first  series  will  consist  of  26  programs, 
featuring  Mr.  Arnold  and  probably  also  a  girl 
singer  and  a  male  vocal  group.  Joe  Csida  of 
Csida-Grean  Assoc.,  which  handles  Mr.  Arn- 
old's management,  will  be  executive  producer 
for  the  series,  and  Ben  Park,  with  NBC  in 
Chicago,  will  be  producer,  director  and  writer 
but  also  will  continue  his  NBC  duties.  Syndica- 
tion will  be  handled  by  Walter  Schwimmer 
Productions,  Chicago. 

Preiss  Lists  Availabilities 

CURRENTLY  3,283  theatrical  motion  pictures 
are  available  to  tv  stations,  according  to  listing 
released  by  Al  Preiss  &  Assoc.,  Hollywood  tv 
research  firm.  They  date  from  1917  ("Mark  of 
Cain,"  with  Sally  Gray  and  Eric  Portman)  to 
1953  ("Hannah  Lee,"  with  John  Ireland, 
Joanne  Dru  and  Ward  Bond). 

Reportedly  the  first  such  compilation  made, 
information  in  Preiss'  Feature  Films  for  Tv 
was  gathered  from  feature  film  distributors  and 
film  buyers.  List  is  broken  down  into  titles, 
leading  stars,  theatrical  release  date,  running 
time  and  present  distributor.  Sale  copies  are 
available  from  Preiss  office,  1680  N.  Vine  St., 
Hollywood  28. 

Tv  Co-op  Film  Sales  Expands 

EXPANDING  its  film  sales  and  service  opera- 
tions into  Canada,  Tv  Cooperative  Film  Sales 
Co.  announced  last  week  that  it  will  now  be 
known  as  International  Tv  Film  Services  Ltd., 
with  main  offices  in  New  York  and  branches  in 
Los  Angeles,  Toronto  and  Montreal.  Firm  is 
headed  by  Marcel  Leduc,  for  the  past  year, 
owner  and  director  of  Tv  Cooperative  Film 
Sales  and  vice  president  of  Mark  Hawley  Assoc. 


ZIV  INTERNATIONAL  SALES 
PROMPT  ADDED  EXPORTS 

Film  firm  puts  'I  Led  Three 
Lives'  on  list  being  distributed 
in  Latin  America. 

ZIV  International  is  increasing  its  Spanish  ver- 
sions of  Ziv  Tv  programs  for  consumption  in 
Latin  America  as  a  result  of  noted  successes  in 
sales  south  of  the  border,  according  to  Edward 
J.  Stern,  Ziv  International  president. 

Latest  expansion  will  be  to  add  /  Led  Three 
Lives,  Ziv's  top  show  in  the  U.  S.,  to  the  Spanish 
market  in  January.  Mr.  District  Attorney  was 
added  last  month.  For  Latin  consumers,  Ziv 
shows  having  Spanish  language  sound  tracks 
now  total  six. 

Mr.  Stern  reported  Mr.  District  Attorney, 
offered  in  Spanish  only  last  month,  already  is 
sold  out  in  Mexico,  Venezuela,  Colombia  and 
Puerto  Rico.  Mr.  Stern  also  said  Goodrich  Tire 
&  Rubber,  Procter  &  Gamble,  Westinghouse, 
General  Electric,  America  Tobacco  and  Nescafe 
are  among  recent  advertisers  signed  for  the 
filmed  tv  series  in  Latin  America. 

At  the  same  time,  M.  J.  Rifkin,  vice  president 
in  charge  of  sales  for  Ziv  Television  Pro- 
grams, announced  11  new  sales  made  for  Meet 
Corliss  Archer,  Ziv's  newest  tv  film  series.  The 
number  of  markets  now  sold  for  Archer  total 
81,  Mr.  Rifkin  said. 

Among  new  markets:  Detroit  (co-sponsors, 
Standard  Federal  Bank,  Bernor's  ginger  ale), 
Cleveland  (sponsor,  Heckman  Biscuit  Co.), 
Atlanta  (WLWA  (TV)  is  purchaser),  Hunting- 
ton, W.  Va.  (sponsor,  Broughton's  Farm  Dai- 
ries). Nash  Coffee,  which  had  purchased 
Archer  in  three  markets,  has  added  two,  to 
bring  its  total  to  five. 

According  to  Mr.  Rifkin,  sales  gains  for  the 
family  series  are  greatest  with  food  and  bev- 
erage advertisers,  although  banks  and  gas  and 
oil  companies  are  potential  Archer  sponsors. 

New  Film  Distribution  Firm 
In  N.Y.  Formed  by  Eliot  Hymen 

FORMATION  of  Associated  Artists  Produc 
tions  Inc.  has  been  announced  by  Eliot  Hyman. 
president  and  veteran  film  executive.  Ken  Hy- 
man and  Don  Klauber  have  been  appointed 
vice  presidents  and  and  a  sales  staff  will  be 
selected  within  two  weeks. 

Presentations  of  the  new  distribution  firm 
include  12  Sherlock  Holmes  features,  89  Candid 
Camera  half  hours,  39  Johnny  Jupiter  half 
hours,  37  westerns  and  three  serials  starring 
Boris  Karl  off,  Tom  Tyler  and  Rin  Tin  Tin.- 
Twenty-six  new  features  are  being  assembled 
and  will  be  announced  soon,  Mr.  Hyman  said. 
Office  is  at  345  Madison  Ave.,  New  York. 


Page  58    •    August  30,  1954 


Broadcasting    •  Telecasting 


nut  most 


AVT^V  »" lhe  CO°nUV 
ctation  buy 

Ihe  Be*. 


Hew  Ho* 
SO  7-5000 


chico9° 
ftN3-080° 


FILM 


—  PROGRAM  SERVICES 


ARRANGEMENTS  for  Eastman  Kodak  Co.'s  sponsorship  of  a  new  weekly  tv  series, 
Norby,  are  worked  out  by  (I  to  r):  David  Wayne,  the  series'  star;  Donald  McMaster, 
company  vice  president  and  general  manager;  Thomas  J.  Hargrove,  chairman  of 
the  board,  and  Dr.  Albert  K.  Chapman,  president. 


EASTMAN  SPONSORS 
COLOR  FILM  SERIES 

EASTMAN  KODAK  Co.,  Rochester,  will  spon- 
sor a  weekly  half-hour  television  comedy 
drama  titled  Norby,  starring  David  Wayne, 
starting  in  January  [B®T,  Aug.  16],  W.  B.  Pot- 
ter, director  of  advertising,  announced  last 
week. 

The  network  and  the  specific  starting  date 
will  be  announced  shortly.  The  program  will 
be  the  first  network  television  series  to  be 
filmed  entirely  in  color,  authorities  said. 

The  commercials  will  be  devoted  to  informa- 
tion on  obtaining  best  results  with  home  movies 
and  snapshots.  Continued  progress  in  picture 
making  will  be  emphasized  in  all  phases  of  the 
photographic  company's  first  venture  with  regu- 
lar television  programming. 

Mr.  Wayne,  who  is  currently  starring  in  "Tea- 
house of  the  August  Moon"  on  Broadway,  will 
take  a  leave  of  absence  from  the  play  to  launch 
the  tv  series.  David  Swift  will  produce  and 
write  the  program. 

E.  P.  Genock,  former  editor-in-chief  of  Tele- 
news  Productions,  who  recently  joined  Eastman 
Kodak,  has  been  assigned  as  manager  of  tele- 
vision programming  to  act  as  liaison  with  the 
advertising  agency,  J.  Walter  Thompson  Co., 
in  arrangements  for  the  program  production. 

FILM  SALES 

KETX  (TV)  Tyler,  Tex.,  has  acquired  two-run 
rights  to  52  westerns,  over  one-year  period,  and 
26  feature  films,  over  six-month  period,  from 
Louis  Weiss  &  Co.,  L.  A.  WNBK  (TV)  Cleve- 
land has  leased  unlimited-run  rights  to  15 
animated  cartoons  from  Weiss  firm's  library  to 
cover  one-year  period. 

Nic-L-Silver  Battery  Co.,  Santa  Ana,  started 
Triangle  L  Theatre  on  KNBH  (TV)  Hollywood 
for  26  weeks.  Hour-and-a-half  long  westerns, 
based  on  stories  by  Zane  Grey,  are  distributed 
by  Unity  Television  Corp.  Agency  is  Stodel 
Adv.  Co.,  Hollywood. 

Officials  Films  Inc.,  N.  Y.,  reports  sales  of  My 
Hero  series  in  over  120  markets  with  sponsors 
in  more  than  75  areas.  Firm  also  announced 
completion  of  arrangements  with  Jack  Chertok 

for  distribution  of  Private  Secretary  series  in 


Canada  and  with  Roland  Reed  for  Canadian  dis- 
tribution of  Trouble  With  Father. 

Unifed  Television  Programs  Inc.,  Chicago,  re- 
ports almost  100%  renewal  for  an  additional 
13  weeks  of  Waterfront,  filmed  by  Roland  Reed 
Productions.  New  sales  for  UTP  product  in  re- 
cent weeks  include:  Waterfront,  14  markets; 
Old  American  Barn  Dance,  12;  Lone  Wolf, 
Rocky  Jones  and  Space  Ranger,  8  each;  Heart 
of  the  City,  Ruggles,  Royal  Playhouse,  4;  Cur- 
tain Call  and  Counterpoint,  3. 

FILM  DISTRIBUTION 

Advertisers'  Television  Program  Service  Inc., 

9100  Sunset  Blvd.,  Hollywood,  formed  to  handle 
distribution  of  57  Mr.  and  Mrs.  North  half-hour 
films,  produced  and  owned  by  John  W.  Loveton. 
and  co-starring  Barbara  Britton  and  Richard 
Denning.  Maurice  H.  Gresham,  formerly  West 
Coast  sales  manager,  Motion  Pictures  For  Tele- 
vision Inc.,  N.  Y.,  appointed  vice  president; 
Charles  C.  AIsup,  an  account  executive,  MPTV, 
is  western  sales  manager.  Series  was  telecast 
over  NBC-TV  last  season. 

FILM  PEOPLE 

Bernard  Weitzman,  formerly  with  CBS-TV  Busi- 
ness Affairs,  Hollywood,  to  Desilu  Productions 
Inc.,  that  city,  as  executive  assistant  to  Martin 
Leeds,  executive  vice  president. 

John  Fulton,  formerly  with  William  Morris 
Agency,  Beverly  Hills,  to  Hal  Roach  Jr.  Produc- 
tions, Culver  City,  as  assistant  to  Mr.  Roach  in 
agency  and  sponsor  relations.  Edith  Udell,  sec- 
retary to  the  producer,  promoted  to  executive 
assistant. 

Wilbur  F.  Mosher  signed  by  Gross-Krasne  Inc., 
Hollywood,  as  film  editor  of  NBC-TV  Big 
Town.  Dick  Dixon,  assistant  director,  signed  by 
firm  to  term  contract  for  that  series  and  Lone 
Wolf. 

Tholen  Gladden  to  Guild  Films  Inc.,  Holly- 
wood, as  film  editor  on  Frankie  Laine  syndicated 
tv  series. 

Eliot  Alter,  independent  representative  for  film 
distributors,  to  Standard  Television,  Beverly 
Hills,  Calif.,  as  representative  in  New  England, 
New  York  and  Pennsylvania. 


Ziv  Co.  Adds  Five 
In  Radio  Expansion 

EXPANDING  radio  sales  by  Frederic  W.  Ziv 
Co.  have  prompted  the  addition  of  five  mem- 
bers to  the  field  staff  of  Ziv  radio,  Alvin  E. 
Unger,  sales  vice  president,  announced  last 
week.  The  five: 

Harry  Colson,  formerly  with  the  KRLD 
Dallas  sales  department,  who  will  operate  in 
the  Southwest  with  headquarters  in  Dallas; 
Howard  Girouard,  who  will  work  in  southern 
Ohio;  Stan  Levy,  formerly  on  the  sales  staff 
of  WBBM  Chicago,  who  will  handle  special 
sales  assignments;  Lawrence  Austin,  previously 
with  Claypool  Assoc.,  advertising  and  sales  or- 
ganization, who  will  work  in  northern  Ohio 
with  headquarters  in  Cleveland,  and  Jack 
Frolich,  who  is  leaving  the  appliance  distribu- 
tion field  to  serve  the  Ziv  organization  in 
Southern  California  from  headquarters  in  Los 
Angeles. 

World's  School  Package 

A  BACK-TO-SCHOOL  transcription  package 
that  includes  a  variety  of  jingles,  a  safety  pro- 
gram and  program  signatures,  all  designed  to 
appeal  to  local  advertisers,  is  now  available  to 
radio  stations,  Pierre  Weis,  general  manager  of 
World  Broadcasting  System,  announced  last 
week.  He  also  reported  that  World  now  sup- 
plies specialized  sales  aids  and  attention-getters 
for  more  than  150  local  advertiser  classifica- 
tions. Meanwhile,  Mr.  Weis  said,  first  discs 
of  WBS'  World  ComET  plan  have  gone  out  to 
World's  427  station  affiliates  for  Sept.  15  re- 
lease. ComET  features  hour-long,  five-days-a- 
week,  open-end  transcription  programs  starring 
Harry  James  and  Betty  Grable  and  costing 
World  subscribers  only  a  dollar  a  day  to  help 
cover  manufacturing  cost. 

Adams  &  Davis  Organized 

ADAMS  &  DAVIS  Radio  and  Television  Pro- 
ductions, N.  Y.,  has  been  formed  by  Robert 
K.  Adams  and  Don  A.  Davis,  partners,  with 
offices  at  20  E.  50th  St.,  New  York  22,  N.  Y. 
Telephone:  Plaza  9-7979.  The  firm  will  spe- 
cialize in  radio  and  tv  packages  and  will  serve 
as  sales  agent  for  other  properties. 

PROGRAM  SERVICES  PEOPLE 

Forrest  Price,  Northeast  and  Middle  Atlantic 
regional  sales  man- 
ager, Columbia  Rec- 
ords Inc.,  Bridgeport, 
Conn.,  promoted  to 
general  sales  man- 
ager. 

Jean    Roxi  Mason, 

assistant  program 
manager,  WSYR- 
AM-FM-TV  Syra- 
cuse, N.  Y.,  to  Alex- 
ander Film  Co.,  Col- 
orado Springs,  Colo., 
MR.  PRICE  as  model. 

Al  Preiss,  director  of  education,  American  Tele- 
casting Corp.,  Hollywood,  and  managing  editor, 
Videofilm  magazine,  same  city,  resigns  to  form 
tv  research  organization,  Al  Preiss  &  Assoc., 
with  offices  at  1680  N.  Vine  St.;  telephone: 
Hollywood  3-2576. 


Page  60    •    August  30,  1954 


Broadcasting    •  Telecasting 


! 


Wherever  you  are 


COLLINS  service  is  near 

Collins'  attention  to  your  broadcast  equipment  installation  doesn't 
stop  with  the  sale.  This  team  of  highly  trained  broadcast  sales 

engineers  is  deployed  across  the  nation.  Whenever  you  need  equipment 
or  technical  assistance,  your  Collins  man  is  as  near  as  your  phone. 


COLLINS  RADIO  COMPANY 


CEDAR  RAPIDS,  IOWA,  855  35th  Street,  N.E.  —  Phone:  3-0281 


NEW  YORK  CITY 

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BURBANK 

OTTAWA,  ONTARIO 

261  Madison  Ave. 

1930  Hi-Line  Drive 

Dogwood  Road, 

Petroleum  Building 

2700  W.  Olive  Ave. 

74  Sparks  Street 

'hone:  Murray  Hill 

Phone:  Prospect 

Fountain  City 

Phone: 

Phone:  Thornwall 

Phone: 

7-6740 

5151 

Phone:  6-3478 

2-1657 

'  / 

4-1751 

4-9786 

!P  OADCASTING 


Telecasting 


August  30,  1954    •    Page  61 


 TRADE  ASSNS.  

NARTB  DISTRICT  MEETS  SET  AGENDAS 


Management,  business  consid- 
erations will  feature  this  fall's 
17  district  meetings. 

STATION  management  and  business  themes 
head  the  programs  of  NARTB's  annual  series 
of  district  meetings  opening  Sept.  9  with  the 
New  England  area  meeting  in  Boston  [B»T, 
Aug.  16].  Additional  details  ^of  the  programs 
were  made  available  last  week  by  district 
directors. 

Radio  and  tv  "guest  speakers,"  in  each  case 
a  radio  or  tv  station  operator  from  another 
district,  will  attend  each  of  the  meetings.  A 
tv  guest  attended  each  of  the  meetings  last 
year  but  the  association  board  decided  in  June 
to  have  a  radio  guest  as  well. 

Each  district  director  will  preside  over  a 
"Business  Huddle,"  an  informal  discussion  in 
which  John  F.  Meagher,  NARTB  radio  vice 
president,  will  participate  as  discussion  leader. 
These  huddles  will  include  such  topics  as  ex- 
tension of  remote  transmitter  control,  broad- 
cast sales  management,  programming,  wage- 
hour  problems  and  government  relations.  Mr. 
Meagher  will  speak  at  each  meeting  on  the 
topic,  "Sound  Is  the  Word  for  Radio." 

NARTB  President  Harold  E.  Fellows  will 
head  the  headquarters  group  that  will  make 
the  17-meeting  circuit.  Accompanying  him 
will  be  Ralph  W.  Hardy,  government  relations 
vice  president  who  will  speak  on  the  topic, 
"Staying  in  Business,"  and  Charles  H.  Tower, 
manager  of  employe-employer  relations,  whose 
subject  will  be  "Saving  in  Business." 

Krueger  Heads  Dist.  1 

Herbert  L.  Krueger,  WTAG  Worcester, 
Mass.,  will  be  in  charge  of  next  week's  opening 
meeing  at  the  Somerset  Hotel,  Boston,  pre- 
siding as  director  of  District  1  (New  England). 
A  feature  of  this  program  will  be  an  address 
by  Mr.  Fellows  before  a  joint  luncheon  of 
the  Radio  &  Tv  Advertising  Executives  Club 
of  New  England  and  the  NARTB  delegates. 
He  will  speak  on  the  topic,  "Profit  With  Honor 
in  Your  Home  Town."  The  NARTB  president 
is  a  Bostonian,  having  served  a  score  of  years 
as  manager  of  WEEI. 

Guest  radio  speaker  at  Boston  will  be  E.  R. 
Vadeboncoeur,  WSYR  Syracuse,  NARTB  Dis- 
trict 2  director  and  member  of  the  NARTB 
Freedom  of  Information  Committee.  Guest 
tv  speaker  will  be  Clair  R.  McCollough, 
WGAL-TV  Lancaster,  Pa.,  chairman  of  the 
NARTB  Tv  Board.  He  will  lead  a  discussion 
on  "How  to  Run  a  Profitable  Tv  Station." 

Gov.  Christian  J.  Herter  of  Massachusetts 
will  officially  welcome  the  New  England  dele- 
gates, and  Mayor  John  Hynes  of  Boston  will 
attend  the  opening  luncheon. 

As  District  2  director,  Mr.  Vadeboncoeur 
will  preside  at  the  Dist.  2  (N.Y.,  N.  J.)  meeting 
to  be  held  Sept.  13-14  at  Lake  Placid  Club, 
Lake  Placid,  N.  Y.  Radio  guest  will  be  Worth 
Kramer,  WJR  Detroit.  Harold  Essex,  WSJS 
Winston-Salem,  N.  C,  will  be  tv  guest.  His 
topic  will  be  "Seeing  Is  Believing."  FCC  Comr. 
John  C.  Doerfer  will  speak  at  the  dinner.  Mr. 
Vadeboncoeur  has  arranged  a  Freedom  of  In- 
formation panel  discussion.  Participants  will 
be  Jack  Gould,  CBS  information  adviser;  Ru- 
dolph Halley,  New  York  attorney  and  counsel 
of  the  Kefauver  crime  committee,  and  Mr. 
Hardy. 

George  H.  Clinton,  WPAR  Parkersburg, 
W.  Va.,  director  of  District  3  (Pa.,  Del.,  Md., 
W.  Va.),  will  direct  proceedings  Sept.  16-17 
at  the  William  Penn  Hotel,  Pittsburgh.  Mr. 
Essex  will  be  tv  guest  and  James  L.  Howe, 
WCTC  New  Brunswick,  N.  J.,  will  be  radio 


guest,  discussing  "The  Challenge  to  Radio 
Broadcasters."  Mr.  Fellows  will  address  a 
joint  meeting  of  the  Pittsburgh  Radio-Tv  Club 
and  district  delegates.  Mr.  Essex  will  moderate 
a  tv  panel.  Participants  will  include  Mr.  Mc- 
Collough and  L.  H.  Rogers,  WSAZ-TV  Hunt- 
ington, W.  Va. 

District  4  (D.  C,  Va.,  N.  C,  S.  C.)  will  meet 
Sept.  20-21  at  the  Cavalier  Hotel,  Virginia 
Beach,  Va.,  with  Director  James  H.  Moore, 
WSLS  Roanoke,  Va.,  presiding.  Robert  Tincher, 
KVTV  Sioux  City,  Iowa,  will  be  tv  guest  and 
lead  a  tv  panel  comprising  Carleton  Smith, 
WNBW  (TV)  Washington;  Charles  Baskerville, 
WNAO-TV  Raleigh,  N.  C;  Tom  Chisman, 
WVEC-TV  Norfolk-Hampton,  Va.,  and  B.  T. 
Whitmire,  WFBC-TV  Greenville,  S.  C.  Radio 
guest  will  be  Robert  Feldman,  WHBC  Canton, 
Ohio. 

FCC  Comr.  Robert  E.  Lee  will  speak  at 
the  second-day  luncheon  at  Virginia  Beach. 

District  5  (Ala.,  Fla.,  Ga.,  P.  R.)  meets 
Sept.  23-24  at  Daytona  Plaza  Hotel,  Daytona 
Beach,  Fla.,  with  Mike  Layman,  WSFC  Som- 
erset, Ky.,  as  radio  guest  and  Mr.  Tincher 
as  tv  guest.  John  Fulton,  WQXI  Atlanta,  is 
district  director. 

From  the  Eastern  Seaboard  the  meetings 
move  to  Little  Rock,  Ark.,  where  District  6 
(Ark.,  La.,  Miss.,  Tenn.)  meets  Sept.  27-28. 
Allen  Woodall,  WDAK  Columbus,  Ga.,  will 
be  radio  guest  and  Mr.  Tincher  will  make 
his  third  appearance  as  tv  guest.  Henry  B. 
Clay,  KWKH  Shreveport,  La.,  chairman  of 
the  NARTB  Radio  Board,  is  district  director. 
President  Fellows  will  address  a  combined 
Kiwanis-NARTB  luncheon  on  the  second  day. 

District  7  (Ky.,  Ohio)  convenes  Sept.  30  at 
Louisville,  with  F.  E.  Lackey,  WHOP  Hopkins- 
ville,  Ky.,  presiding  as  district  director.  Mr. 
McCollough  will  be  tv  guest,  with  Merrill 
Lindsay,  WSOY  Decatur,  111.,  as  radio  guest. 

From  Louisville  the  meetings  move  to  De- 
troit, Omaha,  Wisconsin  and  on  to  the  West 
Coast  and  Southwest.  (See  Upcoming,  page 
117). 

Four  NARTB  Committee 
Memberships  Set  Up 

NARTB's  Committee  structure  for  the  1954-55 
year  started  to  take  shape  last  week  as  Presi- 
dent Harold  E.  Fellows  announced  member- 
ship of  four  standing  committees. 

George  J.  (Coach)  Higgins,  KMBC  Kansas 
City,  was  named  chairman  of  the  Sports  Com- 
mittee; Gilmore  N.  Nunn,  WLAP  Lexington, 
Ky.,  chairman  of  the  Insurance  Committee; 
Ward  L.  Quaal,  WLWT  (TV)  Cincinnati, 
chairman  of  the  By-Laws  Committee  and  Edgar 
Kobak,  WTWA  Thomson,  Ga.,  chairman  of  the 
Freedom  of  Information  Committee. 

Named  to  serve  with  Mr.  Higgins  on  the  Sports 
Committee  were:  Wesley  Fesler,  WDGY  Minne- 
apolis; Robert  B.  Hanna  Jr.,  WRGB-TV  Schenec- 
tady. N.  Y.;  William  B.  McGrath,  WHDH  Boston; 
D.  L.  Provost,  WBAL-TV  Baltimore;  Robert  O. 
Reynolds,  KMPC  Hollywood;  Lawrence  H.  Rog- 
ers, WSAZ-TV  Huntington,  W.  Va.;  Ben  Strouse, 
WWDC  Washington;  Don  Searle,  KOA-TV  Den- 
ver; Robert  R.  Tincher,  KVTV  (TV)  Sioux  City, 
Iowa,  and  Gene  Trace,  WBBW,  Youngstown, 
Ohio. 

Membership  of  the  Insurance  Committee,  in 
addition  to  Mr.  Nunn,  are:  Carl  J.  Burkland, 
WAVY  Portsmouth,  Va.;  Roger  W.  Clipp,  WFIL 
Philadelphia:  Robert  W.  Ferguson,  WTRF-TV 
Wheeling,  W.  Va.;  C.  T.  Lucy,  WRVA  Richmond, 
Va.,  and  Robert  T.  Mason,  WMRN  Marion,  Ohio. 

Serving  with  Mr.  Kobak  on  the  Freedom  of 
Information  Committee  are:  Joseph  L.  Brechner, 
WGAY  Silver  Spring,  Md.;  Joseph  K.  Close, 
WKNE  Keene,  N.  H.;  Victor  C.  Diehm,  WAZL 
Hazleton,  Pa.;  Harold  Essex,  WSJS-TV  Winston- 
Salem,  N.  C;  Frank  Fogarty,  WOW-TV  Omaha; 


Merrill  Lindsay,  WSOY  Decatur,  111.;  John  M. 
Outler,  WSB-TV  Atlanta;  John  F.  Patt,  WJR 
Detroit;  Paul  Raibourn,  KTLA  (TV)  Los  An- 
geles; Victor  A.  Sholis,  WHAS-TV  Louisville; 
P.  A.  Sugg,  WKY-TV  Oklahoma  City;  E.  R.  Vade- 
boncoeur, WSYR  Syracuse,  N.  Y. 

By-Laws  Committee  includes,  besides  Mr. 
Quaal,  Hugh  K.  Boice  Jr.,  WEMP  Milwaukee; 
George  H.  Clinton,  WPAR  Parkersburg,  W.  Va.; 
Harold  Hough,  WBAP-TV  Fort  Worth;  Robert 
B.  McConnell,  WISH  Indianapolis;  W.  D.  Rogers, 
KDUB-TV  Lubbock,  Tex. 

NARTB  NAMES  BELL 
ASST.  TO  FELLOWS 

In  other  personnel  changes 
two  new  members  join  NARTB: 
Hulbert  becomes  assistant  to 
Tower  and  Carlisle  joins  the 
Station  Relations  Dept. 

HOWARD  H.  BELL,  with  NARTB  three 
years  as  assistant  to  Thad  H.  Brown  Jr.,  tv  vice 
president-general  counsel,  last  week  was  named 
assistant  to  President  Harold  E.  Fellows  in  a 
series  of  headquarters  personnel  changes. 

The  new  position  was  created  following  the 
resignation  of  Robert  K.  Richards,  administra- 
tive vice  president  who  becomes  a  consultant 
to  NARTB  as  he  opens  his  own  public  relations 
office  at  1735  DeSales  St.  N.W.,  Washington. 
Mr.  Richards  has  entered  station  operation  as 
half-owner  of  WHAR  Clarksburg,  W.  Va.,  and 
WKYR  Keyser,  W.  Va. 

Two  new  members  are  joining  the  NARTB 


MR.  BELL  MR.  CARLISLE 


headquarters  staff — James  H.  Hulbert,  who  be- 
comes assistant  to  Charles  H.  Tower,  manager 
of  the  Employe-Employer  Relations  Dept.,  and 
William  Carlisle,  who  joins  the  Station  Rela- 
tions Dept.  as  field  representative  under  William1 
K.  Treynor,  department  manager.  Robert  jj 
Gormley,  NARTB  labor  economist,  has 
resigned. 

Mr.  Bell  had  been  sales  promotion  manager 
of  WMAL-AM-TV  Washington  before  joining 
NARTB  Dec.  1,  1951.  He  was  active  in  setting 
up  procedures  for  the  NARTB  Television  Code 
and  the  Television  Bureau  of  Advertising  Inc 
He  worked  on  NARTB  Television  Information 
Committee  projects  and  wrote  the  association': 
first  tv  station  film  manual. 

Mr.   Hulbert  entered  the   NBC  executive 
training  program  in  1952,  participating  in  con  j 
tract  negotiations.    For  a  time  he  was  a  mem 
ber  of  the  White  House  editorial  staff.    He  re 
ports  to  Mr.  Tower  in  his  NARTB  duties. 

Mr.  Carlisle  entered  radio  in  1946  as  a  con 
tinuity  writer  and  later  program  director  o 
WKBR  Manchester,  N.  H.,  extending  his  dutie 
to  the  entire  Granite  State  Broadcasting  Cc; 
group.  For  the  past  year  he  toured  40  state ! 
as  broadcast  sales  manager  of  Rust  Industria ' 
Co.,  manufacturer  of  remote  control  trans 
mitter  gear.  He  will  attend  some  of  the  NART1 
district  meetings.  At  NARTB  he  reports  to  Mi  J 
Treynor. 


Page  62    •    August  30,  1954 


Broadcasting    •  Telecastini 


Radio,  Tv  Can  Co-Exist, 
Meagher  Tells  Georgians 

RADIO  AND  TV  can  live  successfully,  side  by 
side,  in  the  competitive  media  world  as  the 
public  learns  to  appreciate  what  each  does 
best,  John  F.  Meagher,  NARTB  radio  vice 
president,  said  Tuesday  in  an  address  to  the 
Georgia  Assn.  of  Broadcasters,  meeting  at  St. 
Simon's  Island. 

"It  is  reasonable  to  expect,"  Mr.  Meagher 
said,  "that  television  viewers  in  time  will  be- 
come as  selective  about  which  programs  they 
watch  as  radio  listeners  are  to  which  programs 
they  listen.  In  time  all  of  them  will  look  to 
radio  for  those  things  which  radio  does  best, 
and  to  television  for  those  things  television 
does  best,  just  as  they  open  their  daily  papers 
for  those  items  best  handled  by  the  press." 

Reviewing  the  history  of  radio  through  de- 
pression, war  and  tv  competition,  Mr.  Meagher 
said  radio  can  only  damage  itself  if  it  worries 
unduly  over  its  competition.  "It  will  always 
have  its  own  job  to  do,"  he  declared. 

Showing  radio's  strong  competitive  place  in 
the  media  and  education-entertainment  world, 
he  said,  "The  radio  broadcaster's  flexible  tal- 
ents have  been  applied  to  the  development  of 
new  concepts  relating  to  the  special  functions 
and  areas  in  which  radio  broadcasting  can  op- 
erate most  effectively  and  efficiently.  What  is 
happening  now — and  it  may  go  on  for  several 
years — is  a  fundamental  reorganization  of 
American  radio.  And  the  more  competent 
observers  say  there  is  reason  to  believe  that 
the  ultimate  consequence  of  this  change  may 
well  be  better  radio." 

Mr.  Meagher  reminded  that  "people  con- 
tinue to  buy  more  radios."  Even  though  tv 
sets  occupy  a  spot  in  the  living  rooms  of  a 
great  percentage  of  the  homes  in  the  country 
where  radios  formerly  stood,  "the  radio  has 
moved  all  over  the  house,"  he  said.  "Proper 
recognition  is  finally  being  given  to  one  of 
radio's  basic  and  unique  advantages — you  can 
listen  to  radio  while  doing  something  else. 
The  average  home  today  has  from  two  to  three 
receivers — four  out  of  five  located  outside  the 
living  room.  The  programs  attracting  the  larg- 
est audiences  are  those  which  can  be  appreciated 
outside  the  living  room." 

Continuing  his  comparison  of  radio  and  tv, 
he  said,  "The  chief  effect  of  television  (upon 
radio) — and  this  is  the  all-important  factor — 
has  been  upon  network  radio  in  evening  hours. 
It  has  been  the  network,  rather  than  the  indi- 
vidual station,  which  has  borne  the  brunt  of 
television  competition  .  .  .  Some  of  the  new 
concepts  will  certainly  alter  the  operations  of 
radio  networks  as  we  have  known  them  in  the 
past  .  .  .  Some  observers  have  thought  it  of 
some  significance  that  the  radio  network  which 
appears  to  be  doing  the  best  job  of  'holding  its 
own'  is  the  one  network  not  engaged  in 
television." 

TRADE  ASSNS.  PEOPLE 

Paul  Kruming,  president,  National  Export  Adv. 
Service,  N.  Y.,  elected  president,  Assn.  of  In- 
ternational Adv.  Agencies.  Other  officers  are 
Richard  W.  Battan,  Robert  Otto  &  Co.,  N.  Y., 
vice  president;  H.  I.  Orwig,  Buchen  Co.,  Chi- 
cago, western  vice  president,  and  Rose  R.  Lowe, 
Quinn-Lowe  Inc.,  N.  Y.,  secretary-treasurer. 

Helen  Staniland  Quam,  distributor-sales  man- 
ager, Quam-Nichols  Co.,  Chicago,  elected  treas- 
urer, Assn.  of  Electronic  Parts  &  Equipment 
Mfrs.,  for  18th  consecutive  term. 


FACTS  &  FIGURES 


NSI  TO  USE  6,000  RECORDIMETERS 


They    will    be    installed  in 

sample    radio-tv    homes  by 

A.  C.  Nielsen  Co.  to  launch 

NSI  in  six  or-  seven  markets, 

says  Vice  President  Rahmel. 

PLANS  for  the  use  of  some  6,000  Recordi- 
meters  in  sample  radio-tv  homes  in  conjunc- 
tion with  its  much-anticipated  local  Nielsen 
Station  Index  reports  were  announced  last 
week  by  A.  C.  Nielsen  Co.,  market  research 
firm. 

Contracts  for  the  first  batch  of  the  audience 
measurement  devices  will  be  delivered  early 
this  fall,  according  to  H.  A.  Rahmel,  vice 
president  of  the  company.  He  said  installations 
would  commence  in  October.  Their  placement 
will  enable  A.  C.  Nielsen  to  launch  its  NSI 
system  locally  in  six  or  seven  markets,  it  was 
reported. 

A  number  of  prominent  advertisers,  like 
Borden  Co.,  and  agencies,  like  Young  &  Rubi- 
cam  and  Dancer-Fitzgerald-Sample,  as  well  as 
stations  like  WFIL-TV  Philadelphia,  have  sub- 
scribed to  the  reports  in  recent  weeks.  There 
was  no  immediate  inkling  how  many  subscribers 
in  all  Nielsen  has  in  line. 

Local  Audience  Study 

The  NSI  mechanical-electronic  system  covers 
computations  of  sets  in  homes  and  automo- 
biles, with  reports  showing  a  four-week  cumula- 
tive audience  plus  per  program  figures.  It  is  a 
local  audience  study  that  combines  diary  re- 
ports and  precision-recording  equipment,  with 
reports  to  be  issued  based  on  fall-winter 
measurements. 

Technically  speaking,  the  service  combines 
Audimeter  and  Recordimeter-Controlled  Audi- 
log  data.  The  latter  is  a  new  type  of  diary. 

Mr.  Rahmel  said  200  pilot  models  of  the 
device,  which  the  Nielsen  firm  designed  and 
constructed  in  its  own  labs,  already  have  been 
field-tested  since  early  this  year,  particularly 
during  the  past  26  weeks,  in  some  NSI-desig- 
nated  homes.  Nielsen  has  invested  well  over 
$250,000  in  such  electronic  equipment,  it  was 
added.  Additional  devices  will  be  ordered  at  a 
pace  at  which  Nielsen  field  staffers  can  install 
them. 

Referring  to  the  Recordimeters,  Mr.  Rahmel 
said  they  assure  "virtually  fool-proof  perform- 
ance plus  field  data  of  high  accuracy  resulting 


Car  Dealer  Budgets 

NEW  CAR  dealers  spend  an  average  of 
$36.39  per  new  car  for  local  advertising, 
including  radio  and  tv,  according  to  the 
National  Automobile  Dealers  Assn. 
Total  expenditures  of  new  car  firms  for 
local  advertising  were  over  $99  million 
for  the  first  six  months  of  1954,  accord- 
ing to  NADA. 

These  advertising  figures  do  not  in- 
clude sums  spent  for  factory  cooperative 
advertising  or  national  tv  shows.  The 
NADA  business  management  depart- 
ment found  that  the  average  dealer's  ad- 
vertising budget  for  the  first  half  of  1954 
was  $2,481.  This  covers  only  sums  spent 
for  local  advertising  on  radio-tv  stations, 
hometown  newspapers,  handbills  and 
signs. 


from  this  latest  Nielsen  automatic  aid  to  radio 
and  tv  audience  research."  He  added  that  both 
the  Audimeter  and  Recordimeter  instruments 
"are  essential  in  providing  local  radio  and  tv 
information  of  the  accuracy  and  usefulness  the 
industry  associates  with  Nielsen  standards." 

'People  Are  Funny'  First 
In  Nielsen  Radio  Ratings 

CBS  Radio's  People  Are  Funny  ranks  number 
one  in  the  evening  once-a-week  division  of  the 
current  Nielsen  ratings.  NBC's  News  of  the 
World  leads  the  evening  multi-weekly  group. 
The  complete  listings: 


Rank  Program 
Evening,  Once-A-Week 

(Average   For  All  Programs) 

1  People  Are  Funny  (CBS) 

2  Dragnet  (NBC) 

3  Best  of  Groucho  (NBC) 

4  Gunsmoke  (CBS) 

5  Nick  Carter  (MBS) 

6  F.B.I,  in  Peace  and  War  (CBS) 

7  Two  for  the  Money  (CBS) 

8  One  Man's  Family  (R.C.A.)  (NBC) 

9  My  Little  Margie  (CBS) 
10       Official  Detective  (MBS) 
Evening,  Multi-Weekly 

(Average  For  All  Programs) 

1  News  of  the  World  (NBC) 

2  One  Man's  Family  (Toni)  (NBC) 

3  Silver  Eagle  (ABC) 
Weekday 

(Average    For    All  Programs) 
Romance    of    Helen    Trent  (M-W-F) 
Our  Gal,  Sunday  (CBS) 
Ma   Perkins  (CBS) 
Road   of   Life  (CBS) 
This   is   Nora   Drake   (B.  Myers) 
Young    Dr.    Malone  (CBS) 
Arthur   Godfrey    (Nabisco)  (CBS) 
Perry  Mason  (CBS) 
Guiding   Light  (CBS) 
Stella  Dallas  (NBC) 


CBS 


CBS) 


1 

2 
3 
4 
5 
6 
7 
8 
9 
10 

Day,  Sunday 

(Average    For   All  Programs) 
Shadow,  The  (MBS) 
Cecil  Brown  Commentary  (MBS) 
Lome  Greene  (MBS) 

Saturday 

(Average   For  All  Programs) 
Stars  Over  Hollywood  (CBS) 
City    Hospital  (CBS) 
Allan  Jackson  &  The  News  (CBS) 

Copyright  1954  by  A.  C.  Nielsen  Co. 


1 

2 
3 

Day, 

1 

2 
3 


Homes 
(000) 

(886) 
1,773 
1,726 
1,679 
1,586 
1,586 
1,493 
1,353 
1,306 
1,306 
1,306 

(700) 
1,166 
980 
980 

(1,493) 
2,286 
2,192 
2,146 
2,146 
2,099 
2,052 
2,052 
2,006 
2,006 
2,006 

(513) 
1,399 
1,120 
1,026 

(933) 
1,866 
1,773 
1,726 


Viewers  Surveyed  on  Reaction 
To  Summertime  Repeats  on  Tv 

APPROXIMATELY  30%  of  tv  viewers  favor 
the  repeating  of  past  programs  provided  they 
are  "good"  enough  to  bear  repeating,  and  50% 
disapprove  of  the  practice,  according  to  a  sur- 
vey by  Advertest  Research,  New  Brunswick, 
N.  J. 

The  study,  which  conducted  personal  inter- 
views with  New  York  adult  viewers  in  751  tv 
homes  during  July,  showed  that  75%  are  aware 
they  have  seen  summer  repeat  programs.  Of 
these,  45%  said  the  major  reason  for  watching 
repeats  was  that  they  "enjoy  seeing  good  pro- 
grams more  than  once,"  and  30%  said  "usually 
nothing  better  is  on." 

The  respondents  who  most  strongly  disap- 
proved of  repeats  said  it  was  a  "cheap  trick," 
and  they  "just  don't  like  to  watch  a  program 
over." 

Some  viewers  indicated  the  greatest  advan- 
tage to  them  of  repeat  programs  was  that  it 
gave  them  the  "opportunity  to  see  programs 
missed  the  first  time."  The  biggest  disadvan- 
tage, according  to  this  group,  was  that  the 
programs  are  "boring,  monotonous  and  tiring." 

The  expense  of  producing  tv  programs  and 


Broadcasting    •  Telecasting 


August  30,  1954    •   Page  63 


FACTS  &  FIGURES 


GOVERNMENT 


FCC  STILL  HAS  A  LONG  ROW  TO  HOE 
IN  CLEARING  UP  TV  HEARING  CASES 

Though  82  of  nearly  150  such  cases  have  been  handled,  only  20 
final  decisions  were  of  the  fight-to-the-finish  variety.  Practically 
all  of  the  remaining  cases  involve  competitive  applications. 

STUDY  of  television  hearing  statistics  shows 
that  FCC  as  of  last  week  still  is  short  of  the 
half-way  mark  in  its  fight-to-the-finish  hearing 
load  even  though  final  decisions  have  been 
issued  in  82  out  of  a  total  of  nearly  150  cases 
designated  since  lifting  of  the  freeze  in  1952. 

Of  these  82  final  decisions,  only  20  represent 
cases  in  which  competitive  applicants  fought  to 
the  finish  and  were  either  granted  or  denied. 
In  the  other  62  cases,  competitive  applicants 
dropped  out  or  merged  before  the  hearing  was 
concluded. 

Of  44  cases  in  various  stages  before  FCC 
hearing  examiners  and  on  their  way  to  initial 
decisions,  41  are  competitive  fights  and  the 
other  three  involve  sole  applicants. 

There  are  21  cases  now  before  the  Commis- 
sion for  final  decision  and  in  which  initial 
rulings  are  outstanding.  Of  these,  16  are  com- 
petitive cases  and  the  other  five  involve  survival 
applicants  whose  competitors  withdrew.  These 
21  initial  decisions,  plus  the  82  earlier  initial 
rulings  now  made  final,  comprise  a  total  of  103 
initial  decisions  since  lifting  of  the  tv  freeze. 

FCC  has  reversed  the  recommendations  of 
its  examiners  in  only  three  cases,  two  of  which 
were  competitive  proceedings. 

One  was  the  Beaumont,  Tex.,  ch.  6  case  in 
which  the  examiner  chose  KTRM  over  KFDM 
and  KRIC.  FCC's  final  decision  picked  KFDM 
instead.  The  other  was  the  Flint,  Mich.,  ch.  12 
case  where  the  examiner  preferred  WFDF 
Flint  over  WJR  Detroit  and  Butterfield  The- 
atres Inc.    FCC's  final  ruling  picked  WJR. 

Reversal  of  an  examiner  in  the  non-competi- 
tive case  involved  the  application  of  Orangebelt 
Telecasters  Inc.  for  ch.  30  at  San  Bernardino, 
Calif.  The  examiner  proposed  to  grant  the  bid 
for  the  low  budget,  home-built  and  operated 
outlet  but  the  Commission  in  its  final  ruling 
denied  the  permit  and  found  the  applicant  finan- 
cially not  qualified.  Orangebelt  has  petitioned 
for  reconsideration,  asking  in  the  alternative  an 
experimental  grant. 

The  21  initial  decisions  now  before  the  Com- 
mission for  final  ruling  include  the  following 
cases  (date  of  initial  ruling  in  parentheses): 


Tex.,  ch.  6  (6-18-54),  KRIS  preferred  over  KWBU; 
Detroit  ch.  50  (8-4-54),  WJLB  sole  applicant. 

Fort  Wayne,  Ind.,  ch.  69  (10-28-53),  Anthony 
Wayne  Broadcasting  favored  over  WANE-  Fort 
Worth,  Tex.,  ch.  11  (8-23-54),  KFJZ  is  sole  appli- 
cant after  dismissal  by  Fort  Worth  Television 
Co.;  Grand  Rapids,  Mich.,  ch.  23  (8-2-54),  Penin- 
sular Broadcasting  Co.  sole  applicant  after  drop- 
out of  WGRD;  Huntington,  W.  Va.,  ch.  13  (8-3- 
54),  WHTN  survival  applicant  after  dismissals  by 
WPLH  there  and  WCMI  Ashland,  Ky. 

Las  Vegas,  Nev.,  ch.  13  (8-3-54),  proposed  denial 
of  Desert  Television  Co.  (KRAM)  on  financial 
grounds;  Madison,  Wis.,  ch.  3  (8-3-54),  Badger 
Television  Co.  favored  over  WISC;  Mobile,  Ala., 
ch.  5  (2-12-54),  Mobile  Television  Corp.  favored 
over  WKRG-TV  Inc.;  Petersburg,  Va.,  ch.  8 
(5-26-54),  WSSV  preferred  over  Petersburg  Tele- 
vision Corp. 

Portland,  Ore.,  ch.  8  (6-22-54),  North  Pacific 
Television  Inc.  preferred  over  KEX,  Portland 
Television  Inc.  and  Cascade  Television  Co.;  Sac- 
ramento, Calif.,  ch.  3  (6-7-54),  KCRA  favored 
over  KXOA;  Sacramento,  Calif.,  ch.  10  (11-10-53), 
KFBK  preferred  over  Sacramento  Telecasters 
Inc.;  Savannah,  Ga.,  ch.  3  (4-5-54),  WSAV 
favored  over  WJIV. 

Shreveport,  La.,  ch.  3  (6-16-54),  KTBS  preferred 
over  KWKH;  Shreveport,  La.,  ch.  12  (6-18-54), 
Shreveport  Television  Co.  favored  over  KRMD 
and  Southland  Television  Co.;  Tampa-St.  Peters- 
burg, Fla.,  ch.  13  (12-2-53),  WDAE  favored  over 
Orange  Television  Broadcasting  Co.  and  Tampa 
Television  Co.;  Wichita,  Kan.,  ch.  3  (8-17-54), 
Wichita  Television  Corp.  favored  over  KFH  and 
KANS. 


Biloxi,  Miss.,  ch.  13  (7-7-54),  examiner  pre- 
ferred WVMI  over  WLOX;  Binghamton,  N.  Y., 
ch.  40  (8-25-54),  WINR  preferred  over  WENE 
Endicott,  N.  Y.;  Chattanooga,  Tenn.,  ch.  3  (7-9-54), 
WAPO  preferred  over  WDOD;    Corpus  Christi, 


The  Vicksburg  Booster 

CITING  its  large  investment  in  uhf  and 
competition  from  two  local  vhf  stations, 
ch.  25  WJTV  (TV)  Jackson,  Miss.,  asked 
FCC  last  week  to  give  it  authority  to 
operate  on  a  regular  commercial  basis 
the  experimental  booster  outlet  built  by 
RCA  at  Vicksburg,  Miss.  Booster  was 
reported  to  successfully  fill  in  WJTV's 
shadowed  service  in  Vicksburg  [B»T, 
Aug.  2,  April  26].  Booster  amplifies 
WJTV's  signal  on  the  same  channel  as 
the  mother  station.  WJTV  said  the 
booster  would  be  purchased  from  RCA 
and  operated  all  the  time  WJTV  is  on 
the   air,   controlled   by   a  time  clock. 


Lamb  Asks  Delay 
On  WICU  (TV)  Case 

EDWARD  LAMB  petitioned  FCC  last  week  to 
defer  the  license  renewal  hearing  on  his  WICU 
(TV)  Erie,  Pa.,  now  set  Sept.  15,  and  asked  for 
a  "more  definite  and  detailed  statement  of  the 
charges"  in  the  case. 

He  contended  the  Broadcast  Bureau's  earlier 
"resume  of  basic  allegations"  is  improper  and 
insufficient  [B«T,  Aug.  9]. 

Renewal  hearing  for  WICU  was  ordered  on 
issues  which  include  charges  that  Mr.  Lamb 
falsely  informed  FCC  he  never  had  communist 
ties,  which  associations  he  continues  to  deny. 

Earlier,  Mr.  Lamb  protested  to  FCC  Chair- 
man Rosel  H.  Hyde  and  Sen.  John  W.  Bricker 
(R-Ohio),  chairman  of  the  Senate  Interstate  & 
Foreign  Commerce  Committee,  that  the  resume 
of  allegations  was  improper  and  not  as  urged 
by  the  Senate  committee  nor  as  directed  by 
the  Commission  itself  to  the  Broadcast  Bureau 
[B*T,  Aug.  16]. 

In  essence,  Mr.  Lamb  charges  the  resume 
fails  to  cite  names  of  FCC  witnesses  or  to 
identify  organizations,  times  and  places  in 
which  the  allegations  associate  Mr.  Lamb  with 
Communists.  The  pleading  contends  failure  to 
provide  such  a  bill  of  particulars  violates 
normal  legal  rights  and  procedures. 

The  petition  contended  that  to  require  WICU 
and  Mr.  Lamb  "to  defend  themselves  against 
unspecified  charges  by  disproving  the  testimony 
of  witnesses  whose  identities  will  be  disclosed 
to  them  for  the  first  time  when  they  are  called 
to  the  stand  at  the  hearing,  is  patently  unfair 
and  violative  of  every  canon  of  equity  and  good 
conscience. 


the  limited  summer  audience  were  mentioned 
by  respondents  as  the  chief  reasons  they 
thought  stations  and  advertisers  put  on  repeat 
showings. 

Six  programs  featuring  repeat  showings  of 
the  previous  season's  programs  were  analyzed 
by  the  study:  Dragnet,  Groucho  Marx,  Four 
Star  Playhouse,  Our  Miss  Brooks,  Burns  and 
Allen  and  Private  Secretary.  An  average  of  two 
out  of  three  viewers  continued  to  watch  the 
same  series  they  had  seen  during  the  past  sea- 
son. Of  the  six,  Dragnet  was  the  most  popular 
among  the  respondents  who  had  watched  dur- 
ing the  summer,  while  Burns  and  Allen  gained 
the  largest  number  of  new  viewers. 

2.3  Million  Radio  Sets 
Shipped  in  First  Half 

FACTORY  shipments  of  broadcast  receivers 
rose  sharply  from  May  to  June,  bringing  total 
shipments  for  the  first  half  of  the  year  to 
2,323,774  radios,  according  to  Radio-Elec- 
tronics-Tv  Mfrs.  Assn.  The  figures  do  not  in- 
clude auto  sets,  which  for  the  most  part  do 
not  move  through  retail  outlets. 

June  radio  set  shipments  totaled  548,235 
sets  compared  to  406,382  sets  in  May,  accord- 
ing to  RETMA.  Shipments  in  the  first  six 
months  of  1953  totaled  3,214,024  sets. 

Radio  set  shipments  shipped  to  dealers  dur- 
ing the  first  half  of  1954  follow: 


State 

Total 

State 

Total 

Alabama 

24,803 

Nevada 

2,429 

Arizona 

12,131 

New  Hampshire 

5,799 

Arkansas 

16,621 

New  Jersey 

118,421 

California 

1 78,989 

New  Mexico 

6,503 

Colorado 

14,994 

New  York 

397,025 

Connecticut 

43,751 

North  Carolina 

39,866 

Delaware 

5,013 

North  Dakota 

7,675 

Dist.  of  Columbia 

23,013 

Ohio 

135,338 

Florida 

54,215 

Oklahoma 

19,951 

Georgia 

37,329 

Oregon 

14,960 

Idaho 

4,752 

Pennsylvania 

159,943 

Illinois 

166,783 

Rhode  Island 

11,488 

Indiana 

43,431 

South  Carolina 

16,520 

Iowa 

26,694 

South  Dakota 

8,476 

Kansas 

19,291 

Tennessee 

35,447 

Kentucky 

27,935 

Texas 

99,644 

Louisiana 

30,609 

Utah 

7,323 

Maine 

10,827 

Vermont 

3,975 

Maryland 

38,427 

Virginia 

35,142 

Massachusetts 

83,227 

Washington 

33,214 

Michigan 

108,357 

West  Virginia 

15,259 

Minnesota 

35,693 

Wisconsin 

47,632 

Mississippi 

16,513 

Wyoming 

2,987 

Missouri 

53,865 

Montana 

6,984 

Nebraska 

14,510 

GRAND  TOTAL 

2,323,774 

Timing  of  Tv  Commercials 
Analyzed  in  Starch  Newsletter 

OPENING  commercials  on  tv  programs  ap- 
pearing after  teasers  do  as  well  as  commercials 
during  the  program  proper,  according  to  August 
Starch  Newsletter  on  Tv  Commercials  which 
analyzes  best  way  to  use  commercial  time.  In 
general,  the  only  spot  to  avoid  is  after  the 
viewer  feels  a  program  has  ended,  as  the 
"commercial  appearing  after  that  drops  50% 
or  more  in  viewing  compared  to  others  on 
program." 

Newspaper  Advertising  Up 

NATIONAL  advertising  in  newspapers  reached 
a  record  total  in  the  first  half  of  1954,  with 
lineage  up  0.4%  from  the  previous  record  set 
in  1950  and  3%  ahead  of  the  first  six  months 
of  last  year,  according  to  the  American  News- 
paper Publishers  Assn.'s  Bureau  of  Advertising. 
Heavier  use  of  newspapers  by  national  adver- 
tisers "in  every  major  classification"  was  re- 
ported. Radio  and  tv  stations'  and  networks' 
use  of  newspapers  increased  more  than  1.5 
million  lines,  or  25.1%. 


RCA's  technical  report  accompanied  the 
request. 


"The  basic  issue  in  the  instant  proceeding  is 
one  of  credibility — the  credibility  of  Edward 
Lamb  vis-a-vis  that  of  the  Commission's  wit- 


Page  64    •    August  30,  1954 


Broadcasting    •  Telecasting 


Advertisement 


This  message  is  the  seventh  of  a  series 

Why  jet  power 
for  tankers 
and  transports? 


The  trend  to  jets  in  military  aviation  since  World 
War  II  has  been  so  dominant  that  this  era  in  aviation  is 
often  termed  the  jet  age. 

All  bombers  now  in  production  are  jets,  and  the  Stra- 
tegic Air  Command  is  rapidly  replacing  propeller-driven 
bombers  with  jets.  Its  Second  Air  Force  has  already 
completed  the  transition  to  Boeing  B-47  six-jet  medium 
bombers.  Meantime,  the  Air  Force  has  ordered  the  larger 
eight-jet  Boeing  B-52  into  expanded  production. 

In  designing  and  producing  the  B-52  and  more  than 
600  B-47s,  Boeing  has  gained  much  experience  with  big, 
multi-jet  airplanes,  including  21,000  hours  of  wind-tunnel 
research,  and  more  than  5,000  hours  of  flight-test  time. 

Boeing  has  now  projected  this  experience  to  the  next 
category  of  aircraft  —  military  tanker-transports  and  com- 
mercial airliners.  It  firmly  believes  that  jet-powered  per- 
formance applied  to  these  categories  offers  the  same 
advances  that  jet-powered  bombers  have  demonstrated. 

Advantages  of  the  jet  engine 

Jet  engines  are  more  simple  than  piston  engines.  They 
develop  far  greater  power  for  a  given  weight.  Because  they 
are  essentially  simple,  they  are  easier  to  maintain. 

The  jet  engines'  simplicity  reduces  the  number  of 
controls  and  instruments  required.  Boeing's  new  jet 
tanker-transport  has  75  instruments  on  its  cockpit  panel; 
a  comparable  propeller-driven  craft  has  126.  It  has 
only  45  switches  instead  of  204,  and  24  warning  lights 
instead  of  114. 

Freedom  from  vibration  is  inherent  in  the  jet  engine. 
This  offers  a  strong  passenger  appeal  and  a  welcome  "plus" 
to  the  crews  of  both  commercial  and  military  aircraft. 


Jet  tanker  benefits 

Slower  piston-powered  tankers  precede  the  jet  craft 
they  are  to  refuel  and  rendezvous  with  them  at  a  prede- 
termined point.  Jet  tankers  can  accompany  the  jet  bombers 
or  fighters,  matching  their  altitude  and  speed,  and  refuel 
them  in  flight.  Such  tankers  will  add  range  and  offer 
increased  mobility  to  our  strategic  air  arm. 

The  new  jet 

The  new  Boeing  jet,  now  undergoing  flight  tests  in 
Seattle,  was  designed  to  meet  the  needs  of  a  military  tanker, 
of  a  troop-cargo  transport,  and  of  a  commercial  airliner.  By 
building  this  prototype  model,  Boeing  has  gained  manufac- 
turing and  tooling  experience  with  jet  tanker-transports. 
This,  along  with  flight  test  data,  will  make  it  possible  to 
turn  out  a  better  production  model  —  and  many  months 
sooner  than  would  be  possible  without  prototype  experience. 

The  new  jet  is  a  swept-wing  airplane  that  cruises  in 
the  550-m.p.h.  range  and  operates  at  altitudes  between 
30,000  and  40,000  feet.  It  represents  an  investment  of  more 
than  $15,000,000  of  company  funds. 

Boeing  made  this  investment  without  the  assurance  of 
an  order,  just  as,  years  earlier,  it  had  invested  heavily  in 
a  revolutionary  new  4-engine  bomber  design.  This  design 
became  the  B-17  Flying  Fortress,  which  was  ready  when 
needed  by  the  nation. 

Boeing's  investment  in  a  revolutionary  new  jet  thus 
has  a  precedent  in  the  company's  history.  As  Boeing's 
president,  William  M.  Allen,  summed  it  up:  "We  felt 
strongly  that  it  was  high  time  some  American  manufacturer 
took  the  plunge,  got  a  jet  transport  off  of  paper  and  into 
the  air.  We  felt  our  own  national  welfare  demanded  it, 
both  from  the  military  and  the  commercial  standpoint." 


SEATTLE,  WASHINGTON;  WICHITA,  KANSAS 


Broadcasting    •  Telecasting 


August  30,  1954    •    Page  65 


GOVERNMENT 


PERJURY  CHARGED  IN  PORTLAND  CASE 


nesses  on  certain  points.  It  involves  the 
characters  and  backgrounds  of  the  witnesses 
themselves.  And  how  can  this  Commission 
truthfully  say  that  it  has  accorded  applicant 
its  rightful,  fair  and  impartial  hearing  when,  by 
withholding  the  identities  of  the  accusers  and 
the  details  of  their  accusations,  it  has  denied 
applicant  an  opportunity  to  prepare  its  de- 
fense?" 

Film  Newsmen  Protest 
McCarthy  Hearing  Ban 

A  LAST  DITCH  foray  by  a  group  of  tele- 
vision film  and  newsreel  newsmen — in  an 
effort  to  break  down  a  Senate  special  com- 
mittee's resolve  that  no  camera  shall  record 
its  activities — has  been  repulsed. 

(Frank  Stanton,  CBS  president,  broadcast  a 
15-minute  editorial  urging  the  Senate  commit- 
tee admit  radio  and  tv.  See  page  86.) 

The  newsmen,  all  Washington  managers  of 
firms  which  supply  news  film  to  television  or 
the  motion  pictures,  last  week  called  on  Sen. 
Arthur  V.  Watkins  (R-Utah),  chairman  of  a 
six-man  special  Senate  committee  which  will 
hold  hearings  on  a  resolution  to  censure  Sen. 
Joseph  R.  McCarthy  (R-Wis.). 

The  newsmen's  group's  efforts  were  similar 
to  earlier  ones  made  to  lift  the  ban  on  micro- 
phones and  cameras  imposed  by  the  senators 
[B«T,  Aug.  23,  16].  Like  earlier  efforts,  they 
failed.  (Also  see  stories  pages  86  and  88.) 

The  newsmen  included  Robert  Denton,  Para- 
mount News;  Charles  E.  Shutt,  Telenews- 
Hearst  Metrotone  News  Inc.;  George  Dorsey, 
Warner-Pathe  News;  James  Lyons,  Universal 
News,  and  Anthony  Muto,  United  Press-Fox 
Movietone  News. 

Calling  on  Sen.  Watkins  at  his  office  last 
Monday,  the  camera  newsmen  laid  before  him 
their  reasons  why  they  felt  the  Senate  group 
should  relent  on  its  camera  ban. 

Although  Sen.  Watkins  turned  them  down 
politely,  he  said  the  newsmen  would  be  per- 
mitted to  take  motion  pictures  of  principals 
in  the  hearing  room  (Senate  Caucus  Room, 
Senate  Office  Building)  for  about  five  minutes 
before  hearings  start  tomorrow  (Tuesday). 

Like  MacArthur  Hearings 

One  newsman  predicted  the  McCarthy  cen- 
sure hearings  would  resemble  the  hearings 
on  testimony  by  Gen.  Douglas  MacArthur  in 
the  spring  of  1951,  when  television  cameras 
were  excluded.  Newsmen  at  that  time  trained 
their  cameras  on  the  door  and  when  a  par- 
ticipant appeared,  shot  their  pictures  and  "got 
our  information  from  him  a  la  buttonhole." 

The  group  last  week  assured  the  Utah  senator 
they  could  operate  without  additional  lights  in 
the  committee  room.  Their  cameras  are  only 
mirrors;  they  don't  create,  they  just  show,  Sen. 
Watkins  was  told. 

One  newsman  spoke  bitterly  of  an  exchange 
during  the  discussion  in  Sen.  Watkins'  office. 
The  senator  had  told  the  newsmen  that  repre- 
sentatives of  their  firms  would  be  allowed  to 
attend  the  hearings,  but  could  not  bring 
cameras. 

Sen.  Watkins  then  was  told  that  cameras 
"are  tools  of  our  trade."  Whereupon,  the 
senator  answered  that  if  cameras  should  be 
admitted  as  "tools,"  then  members  of  the  press 
also  should  be  allowed  to  bring  their  own 
tools,  i.e.,  printing  presses,  into  the  hearing 
room. 


Loser  Columbia  Empire  Tele- 
casters  Inc.,  in  petition  asking 
for  FCC  review,  alleges  prin- 
cipals of  winner  Oregon  Tele- 
vision   Inc.    testified  falsely. 

CONTENDING  it  will  produce  evidence  to 
show  in  rehearing  that  Oregon  Television  Inc. 
principals  falsely  testified  in  the  Portland,  Ore., 
ch.  12  case  about  the  "resignation  and  dissap- 
pearance"  of  their  key  witness,  Walter  J.  Stiles 
Jr.,  Columbia  Empire  Telecasters  Inc.  peti- 
tioned FCC  late  Thursday  to  stay  its  final  grant 
to  Oregon  and  reopen  the  proceeding  [B«T, 
Aug.  2]. 

Columbia  Empire,  partly  owned  by  the 
Oregon  Journal-KFOJ  interests,  charged  it  has 
"new  and  material  evidence"  concerning  the 
Stiles  incident  and  bearing  on  the  qualifications 
of  Oregon  Television,  headed  by  industrialist 
Henry  A.  White  and  Julius  L.  Meier  Jr.,  whose 
family  interest  is  the  Meier  &  Frank  Dept. 
Store.  Columbia  Empire  said  Mr.  Stiles  wishes 
to  clear  the  record  and  is  willing  to  testify. 

Columbia  Empire  also  includes  as  part  owner 
Wesley  I.  Dumm,  operator  of  KSFO  San 
Francisco  and  former  chief  owner  of  KPIX 
(TV)  there,  purchased  by  Westinghouse  Electric 
Corp.  for  $6  million  [B«T,  July  5]. 

Bearing  affidavits  of  West  Coast  attorney 
Joseph  Brenner  and  others  relative  to  investiga- 
tion of  the  Stiles  incident  as  well  as  the  sub- 
stance of  purported  talks  with  Mr.  Stiles,  the 
Columbia  Empire  petition  said  that  if  FCC  sets 
the  ease  for  further  hearing  it  will  adduce  evid- 
ence to  show  that  "principals  of  Oregon  gave 
false  and  perjured  testimony  concerning  Stiles, 
the  circumstances  surrounding  his  alleged  re- 
signation, his  whereabouts  during  the  hearing, 
the  role  he  would  play  in  the  proposed  station." 

Other  allegations  which  Columbia  Empire 
told  FCC  it  would  seek  to  prove  in  further 
hearing  included  these  charges: 

(a)  Despite  the  testimony  of  Messrs.  Meier  and 
White  to  the  contrary,  Stiles  did  not  voluntarily 
resign  from  Oregon  "for  personal  reasons."  On 
the  contrary.  Stiles'  resignation  and  disappear- 
ance were  connived  in  by  Oregon's  principals  in 
a  deliberate,  planned  attempt  to  keep  him  off  the 
stand,  following  a  disagreement  with  him  over 
the  policies,  tactics  and  procedures  of  Oregon. 
Specifically,  it  will  be  shown  that  the  purported 
resignation  was  arrived  at  by  mutual  consent, 
following  Stiles'  refusal  to  undertake  various  ac- 
tions on  behalf  of  Oregon  which  he  felt  to  be  im- 
proper and  unwarranted. 

(b)  The  reasons  attributed  by  Julius  Meier  for 
the  resignation  of  Stiles,  i.e.,  that  Meier  was 
forced  to  accept  the  resignation  of  Stiles  upon 
learning  of  the  circumstances  of  his  leaving 
KPHO  Phoenix,  Ariz.,  which  facts  Meier  had  as- 
certained immediately  prior  to  his  testimony, 
were  not  true  or  correct.  In  fact,  Meier  and 
others  connected  with  Oregon  knew  for  a  long 
time  prior  to  October  22,  1952  (the  date  of  Meier's 
testimony)  the  true  facts  surrounding  Stiles' 
leaving  KPHO  and  this  had  nothing  to  do  with 
Stiles'  resignation  from  Oregon. 

(c)  It  is  not  true  and  correct,  as  repre- 
sented in  the  record,  that  Stiles  left  Washington 
immediately  before  Meier's  testimony  concerning 
his  resignation,  and  that  his  whereabouts  were 
unknown  to  Meier.  Actually,  Stiles  remained  in 
Washington  throughout  the  hearing,  except  for 
a  relatively  short  period  of  time,  less  than  a  full 
day  in  length,  and  that  this  was  known  to  Meier. 
In  fact,  on  Oct.  24,  1952,  two  days  after  the  tes- 
timony of  Meier  concerning  the  resignation. 
Stiles  executed  a  document  in  the  nature  of  a 
general  release  to  Oregon  before  a  Notary  Public 
in  Washington,  D.  C,  in  the  presence  of,  and  in 
cooperation  with  the  principals  of  Oregon. 

(d)  Contrary  to  the  testimony  given  on  the 
record.  Stiles'  connection  with  Oregon  was  not 
severed.  Instead  there  was  a  definite  understand- 
ing that  if  Oregon  was  successful  herein,  Stiles 
would  rejoin  the  staff  of  the  proposed  station. 

The  petition  continued,  "obviously  if  the 

foregoing  facts  are  established,  there  would  be 

no  question  but  that  the  actions  of  Oregon 

stemmed  from  circumstances  other  than  'honest 

mistakes  of  judgment',"  as  cited  in  FCC's  final 

decision.    "On  the  contrary,  these  facts  would 

so  adversely  reflect  upon  the  character  quali- 


fications of  the  principals  of  Oregon  as  to 
totally  disqualify  them  to  be  broadcast  licensees. 
For  these  reasons,  as  well  as  to  protect  the  in- 
tegrity of  the  Commission's  hearing  procedure, 
the  Commission's  decision  should  be  vacated 
and  the  case  set  for  further  hearing  on  issues 
designed  to  develop  the  true  facts  surrounding 
the  'Stiles  incident'." 

Because  the  ch.  12  case  had  been  in  hearing 
since  October  1952  [B»T,  Nov.  3,  Oct.  27, 
1952],  Columbia  Empire  urged  the  Commis- 
sion to  act  promptly  "while  the  whereabouts  of 
Mr.  Stiles  is  known  and  while  he  is  ready  and 
willing  to  testify  concerning  the  facts  which  are 
exclusively  within  his  knowledge." 

Third  contestant  in  the  ch.  12  case  was  North- 
west Television  and  Broadcasting  Co.,  also 
denied  by  the  Commission.  Northwest  is 
headed  by  John  D.  Keating,  25%  owner  of 
KONA  (TV)  Honolulu  and  50%  owner  of 
KYA  San  Francisco. 

Claims  FCC  Whitewash 

The  Columbia  Empire  petition  charged  FCC's 
final  ruling  in  the  ch.  12  case  also  whitewashed 
Oregon  Television  with  respect  to  conflicting 
testimony  about  its  transmitter  site,  alleged 
perjury  of  one  of  its  employes  as  to  his  bank- 
ruptcy and  contacts  by  Messrs.  Meier  and  White 
with  the  president  of  a  local  bank  concerning 
its  policy  as  to  bank  officials  who  invest  in  com- 
petitive ventures.  One  bank  officer,  Russell  M. 
Colwell,  is  stockholder  in  Columbia  Empire. 

The  petition  requested  FCC  to  reconsider 
the  financial  qualifications  of  Oregon  Tele- 
vision. It  charged  that  the  final  decision  im- 
properly assumed  a  bank  loan  still  would  be 
available  to  Oregon  Television  after  the  death 
of  Huntington  Malarkey,  a  principal  whose  net 
worth  was  described  as  nearly  half  the  com- 
bined net  worth  of  the  other  directors.  The 
petition  argued  financial  qualification  is  a  statu- 
tory requirement  and  the  finding  should  not  be 
made  on  inference  alone. 

St.  Louis  Amusement  Co. 
Asks  FCC  Reverse  Examiner 

ST.  LOUIS  Amusement  Co.,  the  tv  applicant 
which  walked  out  on  the  St.  Louis  ch.  11  fight 
a  fortnight  ago  when  the  hearing  examiner 
refused  to  defer  the  case  pending  court  litiga- 
tion over  CBS'  status  in  the  case  [B*T,  Aug. 
23],  petitioned  FCC  last  week  to  overrule  the 
examiner  and  stay  the  proceeding  until  an  ap- 
peal is  heard  by  the  U.  S.  Supreme  Court. 

If  CBS  (KMOX)  is  allowed  to  continue  in 
the  case,  no  one  else  has  a  chance  to  win,  the 
firm  said.  Gist  of  its  argument  is  that  CBS 
should  not  be  allowed  to  compete  since  it  al- 
ready has  interest  in  five  tv  stations.  The  ap- 
plicant contends  FCC  unproperly  waived  its 
multiple  ownership  rules  to  permit  CBS  to  re- 
main, on  condition  it  would  give  up  one  of  its 
other  interests  if  it  won  out. 

St.  Louis  Amusement  appealed  to  the  U.  S. 
Court  of  Appeals  for  D.  C.  on  this  issue,  but 
the  court,  at  FCC's  behest,  threw  the  com- 
plaint out  on  the  ground  it  could  not  consider 
the  issue  until  after  the  proceeding  before  FCC. 

In  its  request  to  FCC  last  week  for  a  stay  of 
the  ch.  11  hearing,  St.  Louis  Amusement  ac- 
knowledged that  the  management  and  operation 
experience  of  CBS,  as  well  as  program  poten- 
tial, is  far  greater  than  any  of  the  other  ap- 
plicants in  the  case,  hence  the  proceeding  is 
a  waste  of  time  and  money  since  CBS  "will 
and  should"  be  the  winner. 

Other  ch.  11  applicants:  St.  Louis  Telecast 
Inc.,  220  Television  Inc.  and  Broadcast  House. 
Latter  is  permittee  of  suspended  ch.  36  KSTM- 
TV. 


Page  66    •    August  30,  1954 


Broadcasting   •  Telecasting 


'1,000  Pair  of  Irish  Wolfhounds 


COVERS  ALL  THREE 

Mt.  Washington's  more-than-a- 
mile  high  transmitter  beams  a 
perfect  signal  over  most  of  Maine, 
New  Hampshire  and  Vermont. 
WMTW's  three  state  coverage 
area  is  unequalled  by  any  other 
television  station  in  the  country. 
229,884  TV  sets.  RETMA— July  2. 


CBS-ABC 


Use  America's  only  " 
TV  network"  and  save 


3 -state  one  station 
in  just  4  weeks 


of  a  xh  hour  weekly  program  .  .  .  the  cost  of 
a  pair  of  Irish  Wolfhounds  worth  $1,000. 

Because  of  WMTW's  tremendous  cover- 
age we  can  offer  unbelievably  low  rates. 
Average  time  costs  run  54%  less  than  the 
cost  of  a  combination  of  the  3  TV  stations 
giving  next  best  coverage. 


 X 


CARRIES  MORE  WEIGHT 

WMTW  serves  a  market  with 
retail  sales  of  over  one  and  a  half 
billion  dollars  .  .  .  offers  primary 
coverage  of  445,000  U.  S.  families, 
many  of  whom  have  never  re- 
ceived television  before.  Pro- 
vides the  national  or  regional 
advertiser  with  coverage  that 
can't  be  equalled  in  northern 
New  England's  3  states. 


Channel  8 


WMTW 


John  H.  Norton,  Jr.,  Vice  Pres.  and  General  Manager 
REPRESENTED  NATIONALLY  BY  HARRINGTON,  RIGHTER  &  PARSONS,  Inc. 


Broadcasting   •  Telecasting 


August  30,  1954    •    Page  67 


WTOV-TV  PROTESTS 
RULE-MAKING  DELAY 

WTOV-TV  Norfolk,  Va.,  last  week  complained 
to  FCC  about  the  Commission's  treatment  of  its 
petition  to  allocate  ch.  13  to  nearby  Princess 
Anne,  Va.  The  protest  also  requested  a  stay  of 
the  contest  for  ch.  10  at  Norfolk. 

WTOV-TV,  operating  on  ch.  27,  petitioned 
FCC  last  March  to  allocate  a  new  vhf  channel 
in  the  Norfolk  market  by  assigning  ch.  13  to 
Princess  Anne,  a  county  seat  southeast  of  Nor- 
folk [B»T,  April  5]. 

The  WTOV-TV  complaint  noted  that  other 
petitions  subsequently  filed  with  the  FCC  were 
acted  upon  and  held  that  the  failure  of  the 
Commission  to  consider  its  rule-making  petition 
to  assign  the  ch.  13  facility  violates  the  Ad- 
ministrative Procedure  Act  and  FCC's  own 
rules. 

The  complaint  requested  that  until  the  Com- 
misson  acts  upon  its  ch.  13  petition,  FCC  should 
delay  action  in  the  ch.  10  contest  "until  the 
Commission  reappraises  its  policy  with  respect 
to  the  problems  confronting  uhf  stations  in  so- 
called  'mixed  markets'  and  consistent  with  the 
apparent  policy  of  the  Commission  not  to 
change  the  status  quo  in  the  Norfolk-Ports- 
mouth-Newport News  market." 

The  WTOV-TV  complaint  said  FCC  had 
adopted  a  policy  to  maintain  the  status  quo  in 
deference  to  the  Senate  Commerce  Committee 
investigation  of  the  uhf  situation.  In  support 
of  the  contention  WTOV-TV  submitted  a  letter 
from  the  Commission  which  read  in  part: 

The  Commission  has  temporarily  deferred  ac- 
tion on  the  petition  of  Commonwealth  Broad- 
casting Corp.  [WTOV-TV]  and  all  other  petitions 
requesting  rule  making  for  the  allocation  of  addi- 
tional vhf  channels  in  deference  to  the  Senate 
committee  currently  investigating  the  over-all 
uhf  situation.  As  you  know,  one  of  the  uhf  prob- 
lems under  investigation  by  the  committee  is  the 
impact  of  vhf  stations  on  uhf  stations.  Until  the 
Senate  committee  has  reported  on  its  investiga- 
tion of  the  problems  confronting  uhf  broadcast- 
ers, the  Commission  is  of  the  opinion  that  the 
public  interest  will  best  be  served  and  the  Senate 
committee's  investigation  furthered  by  maintain- 
ing the  status  quo  with  respect  to  the  assignment 
of  vhf  channels.  Action  on  the  petitions  filed  in 
the  rule-making  proceedings  to  which  you  refer 
in  your  letter  was  not  withheld  because  the  allo- 
cations requested  concerned  only  uhf  channels. 

The  Norfolk  area  now  has  two  vhf  channels 
assigned.  WTAR-TV  is  operating  on  ch.  4. 
Ch.  10  is  in  contest  between  WAVY  Ports- 
mouth and  Beachview  Broadcasting  Co.  and 
awaits  initial  decision  by  FCC  Examiner 
Charles  J.  Frederick.  Other  uhf  stations  there 
besides  ch.  27  WTOV-TV  are  ch.  33  WACH- 
TV  and  ch.  15  WVEC-TV. 

Beacom  Asks  Regulation 
Of  Community  Tv  Systems 

REGULATION  of  community  antenna  televi- 
sion systems  in  the  same  manner  as  tv  stations 
is  sought  in  a  petition  filed  with  FCC  last  week 
by  J.  Patrick  Beacom's  ch.  35  WIPB-TV  Fair- 
mont, W.  Va.,  where  Mr.  Beacom  also  owns 
WWW.  He  fears  economic  injury  to  tv  sta- 
tions will  ensue  unless  FCC  controls  the  com- 
munity distribution  systems. 

The  petition  indicated  concern  "with  the  ever 
increasing  spread  of  community  television  dis- 
tribution systems  across  the  nation,  many  in 
direct  competition  to  television  stations  author- 
ized by  the  Commission,"  and  which  systems 
were  described  as  "now  operating  without  reg- 
ulation, control  or  restraint  of  the  federal  or 
state  governments." 

The  petition  contended  "many  community 
television  distribution  systems  are  in  effect  act- 


ing as  communications  common  carriers,  for 
the  purpose  of  providing  off-the-air  pickups  and 
relay  of  television  broadcast  signals  from  dis- 
tant television  stations  to  subscribers  for  profit. 

"In  some  areas  the  community  television  dis- 
tribution systems  are  now  inserting  commercial 
advertisements  in  network  programs,  picked  up 
off  the  air  with  or  without  the  consent  of  the 
stations.  In  other  areas  community  television 
distribution  systems  are  preparing  to  telecast 
live,  local  advertiser  sponsored  programs  over 
their  closed  circuits,  which  will  constitute  a 
serious  economic  threat  to  allocated  and  estab- 
lished television  stations  in  the  areas  served  by 
these  community  television  distributing  sys- 
tems." 

Meanwhile,  E.  Stratford  Smith,  executive 
secretary  and  counsel  for  National  Community 
Television  Assn.,  which  claims  to  represent  the 
major  and  some  150  of  the  estimated  300  total 
firms  in  the  community  tv  field,  sharply  con- 
tested the  charge  that  community  tv  systems  are 
inserting  commercial  messages  in  local  distribu- 
tion of  network  programs.  Mr.  Smith  said  the 
association  has  investigated  every  rumor  of  any 
such  practice,  among  both  members  and  non- 
members,  and  has  not  found  the  rumors  true. 

Mr.  Smith  said  in  three  cases  community 
systems  put  on  local  live  programs  such  as 
talks  or  forums  but  do  not  interrupt  broadcast 
programs  for  local  commercials.  He  explained, 
however,  tha't  one  operator  is  negotiating  with 
the  station  which  it  picks  up,  looking  toward 
using  local  commercials  from  firms  handling 
products  advertised  on  the  tv  station. 

Porter  Plans  to  Resign 
Telecommunications  Post 

WILLIAM  A.  PORTER,  assistant  director  of 
the  Office  of  Defense  Mobilization  in  charge  of 
telecommunications,   last  week  said  he  will 


this  fall  to  return 
to  private  law  prac- 
tice. 

Mr.  Porter  will 
take  up  practice 
again  with  the 
Washington  law 
firm  of  which  he 
is  a  member,  Bing- 
ham, Collins.  Porter 
&  Kistler.  He  was 
appointed  to  the 
telecommunications 


MR.  PORTER  P°st   fey   the  Presi" 

dent    a    year  ago 

[B»T,  Sept.  14,  Aug.  24,  1953]  at  which  time 

he  agreed  to  serve  a  year. 

The  Washington  radio-tv  attorney  said  he 
had  been  asked  to  stay  on  in  the  ODM  position 
and  that  he  probably  will  continue  in  a  con- 
sulting capacity.  He  said  he  did  not  know  who 
will  be  named  to  succeed  him. 

In  the  ODM  post,  Mr.  Porter  was  charged 
with  setting  policy  on  the  allocation  of  radio 
spectrum  to  government  use. 

KSD  Opposes  New  Daytimer 

KSD  St.  Louis,  5  kw  on  550  kc,  directional 
night,  petitioned  FCC  last  week  to  reconsider 
the  grant  of  a  new  1  kw  daytime  station  there 
on  1600  kc,  awarded  St.  Louis  Broadcasting 
Co.  in  mid-Iuly  [B«T,  luly  26].  KSD  charged 
that  the  new  daytime  station  is  only  three- 
quarters  of  a  mile  from  the  KSD  four-element 
directional  array  and  the  close  proximity  of  the 
new  tower  will  distort  KSD's  directional  pattern 
substantially.  St.  Louis  Broadcasting  is  owned 
by  Sam  lohns,  restaurant  owner  in  Blytheville, 
Ark. 


KFJZ,  WINRWin  Bids 
For  Initial  Decisions 

INITIAL  DECISIONS  proposing  the  grant  of 
new  tv  stations  on  ch.  1 1  to  KFIZ  Fort  Worth, 
Tex.,  and  ch.  40  to  WINR  Binghamton,  N.  Y., 
were  issued  by  FCC  examiners  last  week. 

•  The  initial  decision  by  FCC  Examiner 
Annie  Neal  Huntting  to  grant  ch.  11  to  KFIZ 
was  made  possible  by  the  withdrawal  a  fort- 
night ago  of  the  competing  application  of  Fort 
Worth  Television  Co.  [B*T,  Aug.  16].  KFIZ 
has  agreed  to  reimburse  Fort  Worth  Television 
$41,145  for  all  expenses  incurred  in  processing 
its  bid. 

•  In  the  Binghamton  case.  FCC  Examiner 
William  G.  Butts  proposed  to  issue  ch.  40  there 
to  WINR  and  to  deny  the  competing  bid  of 
WENE  Endicott,  N.  Y.  The  ch.  40  facility  is 
available  for  use  at  Endicott  as  well  as  at  Bing- 
hamton. 

The  examiner  concluded  that  neither  appli- 
cant should  be  preferred  on  the  basis  of  in- 
tegration of  ownership  and  management,  busi- 
ness background  and  experience,  civic  activities, 
past  radio  performance  or  proposed  studios  and 
staffs. 

The  decision  concluded  that  preference  should 
be  given  to  WINR  on  the  ground  of  greater 
diversification  of  control  of  mass  media  of  com- 
munication. 

The  examiner  noted  that  WENE  principal 
officers,  directors  and  stockholders  have  inter- 
ests in  corporations  owning  or  operating  three 
radio  stations  and  four  newspapers.  Those  in- 
terests are  WENE;  WDOS  Oneonta,  N.  Y.; 
WVPO  Stroudsburg,  Pa.;  Endicott  Daily  Bulle- 
tin; Plattsburg  (N.Y.)  Press-Republican;  One- 
onta Star,  and  Stroudsburg  Daily  Record. 

Three-Mile  Visibility 
Cited  by  Tower  Study 

STUDY  of  new  ways  of  marking  and  lighting 
broadcast  towers  has  been  recommended  by  a 
special  committee  of  the  Airdromes,  Air  Routes 
&  Grounds  Aids  (AGA)  Subcommittee  of  the 
Air  Coordinating  Committee.  The  ad  hoc 
group  has  just  completed  a  study  of  the  ade- 
quacy of  present  standards  and  has  recom- 
mended changes  [B«T,  Aug.  23],  adopting  its 
report  last  Tuesday. 

In  its  first  phase  of  the  long-range  inquiry, 
the  group  agreed  "that  marking  and  lighting 
would  be  adequate  if  the  structure  served  by 
such  aids  was  visually  discernible  at  a  distance 
of  three  miles  when  the  visibility  between  the 
observer  and  the  structure  is  three  miles  as 
determined  in  accordance  with  the  directive 
given  to  the  ad  hoc  group  and  are  concurred 
in  by  the  members  of  this  group." 

The  ad  hoc  group  recommended  that  present 
standards  remain  until  new  marking-lighting 
techniques  are  available.  It  favored  adoption 
of  present  FCC  requirements  for  hazard  bea- 
cons on  towers. 

WTRI  (TV)  Stay  Denied 

REQUEST  of  ch.  41  WROW-TV  Albany, 
N.  Y.,  for  temporary  stay  of  the  effectiveness 
of  FCC's  grant  to  ch.  35  WTRI  (TV)  Sche- 
nectady to  change  its  principal  community  to 
Albany  was  turned  down  by  Acting  Chairman 
Robert  E.  Lee  last  week.  Stay  was  asked  pend- 
ing action  on  WROW-TV's  petition  for  recon- 
sideration of  the  authorization  to  WTRI,  which 
also  allows  the  ch.  35  outlet  to  maintain  its 
main  studio  outside  of  Albany.  WROW-TV 
claims  economic  injury. 


Page  68    •    August  30,  1954 


Broadcasting    •  Telecasting 


INTERSTATE  TV's 
DOW®  FAIMAMC 

presents  wins 
billboard  awar] 

AS  BEST 
SYNDICATI 
DRAMA 


Vn 


D.  Fairbanks  Noses 
Out  'Favorite  Story 

ires 


race,  I  Ziv 

„  exceedingly^  d °«Jnts»  fea: 

The  Billboards  ^  being 

A w ards -  im  be" 

3°l*  ".stnbuted  by  \^e  " 'Par^    '  via 

u^"d  tbe  second  unde} 
Inayhouse,"  and  tn  interstate  Tv^ 


dagg*.  -er,eSl 


Playhouse '<  ana  -  interstate 

J  f  version  of  V^e  „  Rheingold  nai 
.  ^now  spons^d^  *?he  East  edziv.T| 
.beer  in  ff(tffe^Wj 

rnartv  spot, 
points  beKB 


"Sr^S  THAT'S 
IS  FOR  ITSELF. 
.E  WINNING 
IRD  RATINGS  FOR 
ITS  SPONSORS! 


,M»D  V 


0W» 


UNO 


TELEVISION  CORP. 


"The  AMAZING  TALES  OF 
HANS  CHRISTIAN  ANDERSEN" 

(2nd  Place  Among  Syndicated 
Shows  for  Children) 

"THE  ETHEL  BARRYMORE 
THEATRE" 

(6th  Place  Among  Syndicated 
Dramatic  Series) 


NEW  YORK: 


1560  Broadway 
PLaza  7-3070 


CHICAGO: 


1250  S.  Wabash 
WAbash  2-7937 


HOLLYWOOD: 


4376  Sunset  Drive 
NOrmandy  2-9181 


CLEVELAND:  ""WJfif&iSS*0- 


ATLANTA: 


Room  401  Georgia  Savings 
Bank  Bldg.  -  LAmar  2036 


DALLAS' 304  s  Harwood  st 


PRospect  1658 


DES  MOINES: 


1115  High  St. 
Phone  3-4117 


flFTRniT.  2310  Cass  Ave. 
ULllUJII.  WOodwaTd  1-2992 

Sterling  Films.  Ltd.  .  Toronto 
King  Edward  Hotel  Canada 


A  NEW  VHF 


ON  M  AIR  SEPTEMBER  18, 1954 


1  WLOS-TV 

CHANNEL  13  •  Asheville,  N.C. 

Serving  198,830  TV  Families 
in  an  area  of  2,058,000  people 


Covering  Four  Rich  Piedmont  States 
with  Effective  Buying  Income  of 

$2,411,466,000** 


170,000  Watts  Video— Highest  Antenna 
in  the  South— 6089  feet  above  sea  level 
(FCC  Maximum  at  this  elevation  above  terrain) 

•A.  C.  Nielsen  Co.  Report  U.  S.  Television  Ownership  by  Counties 

as  ol  November  1, 1953 
"Sales  Management  Survey  of  Buying  Power,  May  10, 1954 


WLOSITV 

CHANNEL  13     M     ASHEVILLE,  N.  C. 


Represented  Nationally  by 
Venard,  Rintoul  and  McConnell,  Inc. 
New  York  City,  N.Y. 


Southeastern  Representative 
James  S.  Ayres  Company 
Atlanta,  Ga. 


VrAstieville 


MT.  PISGAH 


<  GOVERNMENT  • 


Spartanburg 


Republican  Sessions  Plan 
Election  Campaign  Moves 

A  SERIES  of  strategy  sessions  on  election  cam- 
paign activities  will  be  held  by  the  Republican 
National  Committee  in  Cincinnati's  Nether- 
land  Plaza  Hotel  beginning  today  (Monday) 
and  lasting  through  Wednesday,  committee 
headquarters  announced  in  Washington  last 
week. 

Five  subcommittees  will  conduct  "workshop" 
executive  sessions  to  determine  overall  recom- 
mendations for  the  fall  election  campaign. 
The  GOP  National  Committee's  campaign 
budget,  as  announced  last  spring,  is  $3.9 
million,  of  which  radio  and  television  will  be 
the  chief  expense  item,  a  spokesman  said. 
BBDO  is  agency  for  the  national  committee. 

Radio-tv  aspects  of  the  campaign  will  be 
planned  by  two  of  the  subcommittees  this 
week.  They  are  the  public  relations  unit,  headed 
by  Meade  Alcorn,  national  committeeman  from 
Connecticut,  with  the  national  committee's 
public  relations  director,  James  Bassett,  as  staff 
advisor;  and  the  subcommittee  on  use  and 
distribution  of  campaign  materials,  headed  by 
John  Feikens,  Republican  state  chairman  in 
Michigan,  with  James  Austin,  assistant  public 
relations  director  of  the  national  committee,  as 
staff  advisor. 

Cherne  Favors  Televising 
Congressional  Hearings 

AN  ARTICLE  in  the  Aug.  22  New  York  Times 
Magazine  generally  favors  televising  of  Con- 
gressional hearings,  but  frowns  on  televising  of 
witnesses  not  inured  to  the  hardships  of  the 
political  arena. 

The  article,  by  Leo  Cherne,  executive  di- 
rector of  the  Research  Institute  of  America, 
said  that  because  of  the  Army-McCarthy  hear- 
ings millions  of  Americans  now  have  more 
insight  into  "the  structure  of  our  constitution 
and  the  reasons  for  it.  The  televising  of  other 
and  more  normal  functions  of  Congress  would 
serve  still  further  to  enlarge  understanding  of 
our  government." 

But  on  televising  of  witnesses,  Mr.  Cherne 
adds:  "With  the  advent  of  television,  the 
rights  of  private  citizens  propelled  into  the 
limelight  need  guards  not  now  found  in  our 
judicial  or  legislative  codes." 

On  the  other  hand,  Mr.  Cherne  believed 
the  public  official  has  no  right  to  evade  the 
tv  camera:  ".  .  .  His  right  of  privacy,  obvi- 
ously, has  been  limited  by  his  own  decision, 
to  begin  with.  In  addition,  his  relationship  to 
the  public  is  one  that  automatically  concedes 
broader  inspection." 

Fate  of  Overseas  Study 
Uncertain  Following  Cut 

PROSPECT  was  uncertain  last  week  as  to 
what  will  happen  to  Congress'  plan  to  study  the 
U.  S.  information  program  overseas  with  the 
goal  of  developing  international  telecommuni- 
cations to  abet  U.  S.  foreign  policy. 

Funds  to  implement  the  plan  were  cut  from 
under  it  the  last  week  of  Congress  when  Senate- 
House  conferees  failed  to  agree  on  an  amend- 
ment to  the  supplemental  appropriations  bill 
which  would  have  made  available  half  the 
$250,000  planned  for  the  study  and  extended 
its  date  of  duration  for  one  year,  to  Dec.  31, 
1955. 

The  Senate  Foreign  Relations  Committee 
said  last  week  it  now  is  up  to  the  White  House 
to  make  funds  available  for  the  study,  which 


was  provided  for  in  Public  Law  558  (formerly 
S  J  Res  96),  signed  by  the  President  July  30 
[At  Deadline,  Aug.  2].  'It  calls  for  a  nine-man 
commission  to  study  the  U.  S.  information  pro- 
gram overseas,  including  the  Voice  of  America. 

At  the  White  House  last  week,  no  word  was 
available  on  any  possible  intention  by  the  Pres- 
ident to  finance  the  plan  from  other  funds. 

The  bill  as  originally  sponsored  by  the  Senate 
Foreign  Relations  Committee  would  have  had 
the  nine-man  group  study  the  whole  overseas 
telecommunications  situation,  including  NAR- 
COM  (North  Atlantic  Relay  Communications 
System),  a  plan  for  relaying  tv  across  the  At- 
lantic. But  the  Senate  Commerce  Committee, 
jealous  of  what  it  considered  an  invasion  of  its 
own  jurisdiction  in  the  radio-tv  field  by  the 
foreign  relations  group,  got  busy,  and  ranking 
Democratic  Sen.  Ed  C.  Johnson  (Colo.)  put  in 
an  amendment  when  it  passed  the  Senate  last 
year,  restricting  its  application  to  the  VOA  and 
the  U.  S.  overseas  information  program. 

The  House  did  not  pass  the  bill  until  last 
month  [B«T,  July  26],  thus  giving  but  little 
time  for  completion  of  the  study,  which  still 
is  written  in  the  new  public  law  as  effective 
only  through  Dec.  31,  1954. 

Senate  Commerce  Committee  Chairman 
John  W.  Bricker  (R-Ohio)  reiterated  last  month 
that  his  group  is  the  only  one  in  the  Senate 
entitled  to  look  into  the  radio-tv  question 
[B»T,  Aug.  9]. 

The  Ohio  Republican  made  the  statement 
on  the  Senate  floor  because  of  a  House  Foreign. 
Affairs  Committee  report,  apparently  written 
last  year  before  the  Johnson  amendment,  which 
accompanied  House  approval  of  the  bill.  The 
House  report  had  cited  NARCOM,  which  the 
nine-man  commission  is  not  auhorized  to  study 
under  PL  558. 

FCC  to  Allocate 
Ch.  79  to  Toledo 

ALLOCATION  of  uhf  ch.  79  to  Toledo,  Ohio, 
effective  Sept.  20,  has  been  announced  by  the 
FCC. 

Proposed  rule  making  to  establish  a  com- 
mercial uhf  station  at  Toledo  was  instituted  by 
the  FCC  at  the  desire  of  Woodward  Broad- 
casting Co.,  permittee  of  ch.  62  WCIO-TV 
Detroit.  Woodward  proposes  to  construct  a  new 
tv  station  on  ch.  79.  Woodward  originally  had 
wanted  Toledo's  educational  reservation 
changed  from  ch.  30  to  79,  but  later  modified 
its  request  to  specify  solely  the  allocation  of 
ch.  79. 

Toledo  had  been  assigned  only  two  vhf  chan- 
nels, 11  and  13,  and  one  uhf  assignment,  ch.  30. 
WSPD-TV  is  operating  on  ch.  13  while  ch.  7  is 
sought  by  seven  applicants  [B«T,  July  12,  5]. 

Woodward,  headed  by  Detroit  department 
and  drug  store  owner-operator,  Max  Osnos, 
bought  the  Detroit  ch.  62  facility  from  the 
UAW-CIO  Broadcasting  Corp.  of  Michigan  for 
$100  [B»T,  June  21]. 

WGMS  Clear  for  Ch.  20 

BID  of  WGMS  Washington  for  a  new  tv  station 
there  on  ch.  20  w.as  retained  in  hearing  status 
last  fortnight  by  FCC  Motions  Comr.  E.  M. 
Webster  who  concurrently  approved  dismissal 
of  a  competitive  application  by  WEAM  Arling- 
ton, Va.  WEAM  withdrew  because  of  the  un- 
favorable outlook  for  uhf  in  a  major  vhf  market 
[B*T,  Aug.  16].  The  WGMS  bid  now  is  in 
position  for  an  initial  decision  by  the  hearing 
examiner. 


Page  70    •    August  30,  1954 


Broadcasting    •  Telecasting 


McCaw  Reports  Stock  Sold, 
Asks  'Show  Cause7  Dismissal 

BROADCASTER  J.  Elroy  McCaw  asked  FCC 
ast  fortnight  to  dismiss  its  show  cause  order  to 
cquire  him  to  reduce  his  radio  holdings  to 
he  newly  established  maximum  of  seven  since 

lis  interests  now  comply  [B»T,  Nov.  30,  1953, 

w  seq.]. 

Reviewing  disposition  of  his  stock  in  recent 
months  in  KPOA  Honolulu,  KILA  Hilo, 
Hawaii,  and  KLZ-AM-TV  Denver,  Mr.  McCaw 
cold  the  Commission  he  now  has  interests  in 
KELA  Centralia,  KYAK  Yakima,  and  KALE 
Richmond,  all  Wash.;  KYA  San  Francisco; 
KORC  Mineral  Wells,  Tex.,  and  WINS  New 
York.  He  reported  his  wife  holds  a  minority 
interest  in  KAPA  Raymond,  Wash. 

KMAC,  KOMO  Petitions 
Filed  in  Ch.  12  Contest 

CONTEST  between  KMAC  and  KONO  San 
Antonio  for  a  new  tv  station  there  on  ch.  12 
ibecame  a  battle  of  petitions  before  FCC  last 
week  as  counter-pleadings  were  filed  over  en- 
largement of  the  issues  relative  to  character 
qualifications  of  certain  KONO  principals. 

KMAC  asked  the  Commission  to  enlarge 
the  issues  to  permit  the  examiner  to  probe 
alleged  contradictions  in  the  testimony  of 
KONO  witnesses  concerning  a  credit  investi- 
gation of  KMAC  financial  backers.  The  in- 
vestigation reportedly  led  to  arrest  of  the  private 
detective  making  the  credit  check.  He  was 
charged  with  impersonating  an  FCC  official 
[B»T,  July  3]. 

KONO's  reply  petition  noted  KMAC 
acknowledged  the  examiner  has  authority  under 
l  the  present  issues  to  inquire  into  the  alleged 
discrepancies  of  testimony,  hence  there  is  no 
need  for  enlargement.  Reaffirming  earlier  state- 
ments that  KONO  did  not  know  of  the 
detective's  alleged  method  of  investigation,  the 
KONO  petition  said  KMAC  agreed  with  the 
examiner  that  a  credit  check  is  not  improper  in 
a  competitive  tv  case. 

The  ch.  12  hearing  resumes  Sept.  9  before 
examiner  James  D.  Cunningham. 

Commission  Denies  WJZM 
Protest  Against  WDXN 

;  FCC  has  dismissed  the  Sections  309  (c)  and 
\  405  protest  of  WJZM  Clarksville,  Tenn.,  against 
J  the  Commission's  granting  WDXN  there  a 
modification  of  permit  to  specify  a  particular 
transmitter  site. 

The  original  WDXN  bid  for  new  daytime 
;  station  on  540  kc  with  250  w  power  was  filed 
j  on  a  site-to-be-determined  basis,  but  in  ac- 
:  cordance  with  FCC  requirements  specifying 
I  an  assumed  site.  In  approving  a  specific  trans- 
I  mitter  location  for  WDXN  no  material  change 
from  the  service  area  originally  estimated  re- 
sulted, the  Commission  order  noted. 

The  WJZM  protest  was  based  on  the  asser- 
tion  that  it  is  "a  party  in  interest"  and  will 
suffer  economic  injury  because  of  lost  advertis- 
[  ing  revenue  "by  the  entry  of  WDXN  into  the 
Clarksville  market"  and  by  virtue  of  the  mul- 
tiple broadcast  interests  of  Aaron  R.  Robinson, 
controlling  stockholder  of  WDXN. 

In  addition  to  WDXN,  Mr.  Robinson  owns 
a  controlling  interest  in  WDXI  Jackson,  WDXL 
Lexington,  WENK  Union  City,  WDXE  Law- 


renceburg  and  WTPR  Paris,  all  in  Tennessee. 

The  FCC  denied  the  WJZM  protest  because 
it  failed  to  show  any  injury  from  the  Commis- 
sion action  in  granting  the  transmitter  site,  the 
FCC  noted.  WJZM  did  not  protest  the  original 
grant  and  the  time  within  which  it  was  subject 
to  protest  has  expired,  the  Commission  said. 

Celler  Criticizes  Rebuke 

To  Radio-Tv  on  Alcoholic  Ads 

THE  House  Commerce  Committee's  report  in 
lieu  of  action  on  the  Bryson  bill  on  liquor  ad- 
vertising aimed  directly  at  radio  and  television, 
has  come  in  for  sharply-worded  criticism  by 
Rep.  Emanuel  Celler  (D-N.  Y.). 

The  New  York  Congressman,  who  said  the 
committee  "ducked  and  dived  around  the  is- 
sue," called  the  report  discriminatory  against 
radio  and  tv.  The  bill  (HR  1227)  would  have 
prohibited  advertising  of  liquor  on  radio,  televi- 
sion and  in  newspapers  and  other  media. 
Waxing  sarcastic,  Rep.  Celler  said: 
Now  if  I  were  a  member  of  the  radio  and  tele- 
vision industry,  I  would  find  myself  questioning 
why  was  such  request  thrown  at  our  industry 
and  not  at  newspapers  and  magazines?  The 
House  report  had  singled  out  broadcasters  for 
what  it  said  was  lack  of  cooperation  in  cutting 
down  beer  and  wine  commercials  and  requested 
that  the  industry  report  back  by  Jan.  1  what  it 
is  doing  to  'cope  with  the  problem'  pB'T,  Aug. 
23]. 

Rep.  Celler  concluded: 

.  .  .  Here  we  have  an  attempt  to  intimidate 
the  wine  and  beer  industry,  threaten  the  radio 
and  television  industry,  and  belittle  the  intelli- 
gence of  temperate  men  and  women  by  suggest- 
ing that  the  viewing  of  radio  and  television  ad- 
vertising of  beer  and  wines  is  the  first  major 
step  toward  skid  row. 

Magnuson  Hits  FCC 
Loyalty  Oath  Plan 

FCC's  proposal  to  screen  operator  license  hold- 
ers for  security  purposes  has  drawn  criticism 
from  Sen.  Warren  G.  Magnuson  (D-Wash.). 

The  Washington  State  Democrat,  who  on  be- 
half of  himself  and  nine  other  Democrats  and 
an  Independent  in  the  Senate  has  introduced 
a  joint  resolution  asking  for  a  commission 
on  security  in  government  and  industry,  made 
the  criticism  in  a  statement  accompanying 
the  measure's  introduction. 

Sen.  Magnuson  said  the  FCC's  proposal  to 
modify  its  rules  to  tighten  communication 
security  [B»T,  July  26,  June  21,  14]  would  in 
some  cases  not  only  duplicate  security  programs 
already  in  effect,  but  proposes  to  screen  "what 
amounts  to  less  than  10%  of  the  people  in 
yet  unscreened  fields." 

"While  doing  this,  the  FCC  also  proposes 
to  extend  the  security  program  to  persons  and 
activities  that  in  no  way,  shape  or  form  can 
be  considered  sensitive  activities,  and  to  per- 
sons not  even  in  defense  industry  or  com- 
munications," Sen.  Magnuson  said. 

The  Magnuson  resolution  (S  J  Res  182) 
asks  for  a  12-man  commission  appointed  by 
the  President  from  outstanding  leaders,  plus 
six  non-voting  advisory  members,  three  se- 
lected from  each  House  of  Congress.  It  would 
study  prevailing  practices  in  U.  S.  government 
and  industry  on  security,  efficient  functioning 
and  labor-management  relations,  and  report 
recommendations  by  next  Jan.  15.  It  was 
referred  to  the  Senate  Judiciary  Committee. 


BATON 
*ROUGE 


THE  SOUTH'S 


fastest 

Growing 

/1/larketf 


Hiefl&URSS 


POPULATION 

1940    88,415 

1953    197,000 

RETAIL  SALES 

1940    $  20,251,000 

1953   ...  $184,356,000:: 


and  Me  PACTS 


CHEMICAL  CENTER  OF  THE 
SOUTH  •  WORLD'S  MOST 
COMPLETE  OIL  CENTER  • 
AMERICA  S  MOST  BEAUTIFUL 
STATE  CAPITOL  •  HOME  OF 
LOUISIANA  STATE  UNIVER- 
SITY •  FARTHEST  INLAND 
DEEP  WATER  PORT 


Baton  Rougeans  are  among 
the  highest  paid  workers  in 
the  country — with  the  highest 
per  capita  income  in  Louisi- 
ana. To  reach  this  rich  petro- 
chemical market,  put  your 
message  on  WAFB-TV.  We 
have,  since  April  1953,  given 
Baton  Rouge  entertainment 
from  all  4  networks,  as  well 
as  our  own  first-rate  local 
shows.  To  have  your  sales 
message  delivered  to  your 
potential  customers  in  this 
area,  contact: 

Tom  E.  Gibbens 
Vice  Pres.  &  Gen.  Mgr. 

Adam  J.  Young,  Jr.,  Inc. 
National  Representative 


*East  Baton  Rouge  Parish,  Survey 
of  Buying  Power,  1954 


n 

F 
B 

T 

CHANNEL  28 
BATON  ROUGE.  LA. 


Broadcasting    •  Telecasting 


August  30,  1954    •    Page  71 


LEON  LEVY  AND  ASSOCIATES  CONSIDER 
BUYING  CBS'  45%  IN  WTOP-AM-FM-TV 

Dr.  Levy  would  resign  from  the  CBS  board  of  directors  and  relinquish 
stock,  if  the  transaction  materializes.  Washington  sale  along  with 
possible  transfers  at  Minneapolis  and  Pittsburgh  would  allow  CBS 
to  acquire  100%  in  two  more  tv  stations. 


DR.  LEON  LEVY,  former  president  and  co- 
owner  of  WCAU  Philadelphia,  is  contemplating 
making  an  offer  for  purchase  of  the  45  %  interest 
in  the  properties  held  by  CBS  in  Washington — 
WTOP  -  AM  -  FM  - 
TV.  Dr  Levy  was  in 
Washington  last 
Thursday  and  in- 
spected the  prop- 
erties with  President- 
General  Manager 
John  S.  Hayes.  The 
Washington  Post 
Co.,  which  owns 
55%,  has  first  re- 
fusal. 

Dr.  Levy,  who  has 
substantial  stock- 
holdings in  CBS,  re- 
portedly is  consider- 
ing the  Washington  investment  in  conjunction 
with  three  associates,  two  of  whom  are  in  New 
York  and  one  in  Philadelphia.  His  brother, 
Isaac  D.  Levy,  who  was  co-owner  with  him  of 
WCAU  and  likewise  has  been  identified  with 
ownership  of  CBS  virtually  from  its  acquisition 
in  1928  by  the  Paley  interests,  reportedly  is  not 
associated  with  the  group  considering  the  WTOP 
minority  purchase. 

Philip  Graham,  president  and  publisher  of 


DR.  LEVY 


LOUIS  D.  SNADER 

FIRST  GAVE  YOU 
LIBERACE  ON  TV  FILM 

PRESENTS 

KORLA 


PANDIT 

AVAILABLE   IN    BOTH    Va   &   V2  HOUR 
FILM  MUSICAL  SHOWS 

SNADER  PRODUCTIONS 

9130  SUNSET  —  HOLLYWOOD  46 


the  Washington  newspaper  controlling  WTOP 
Inc.,  has  stated  his  company  plans  to  buy  the 
CBS  minority  if  terms  can  be  agreed  upon. 

Dr.  Levy,  who  would  be  the  primary  investor, 
has  not  placed  an  evaluation  on  the  WTOP 
properties. 

The  present  market  for  properties  having  vhf 
tv  is  at  an  all-time  peak.  CBS  paid  $6  million 
for  its  Chicago  outlet  and  Westinghouse  $8.5 
million  for  WPTZ  (TV)  Philadelphia  and  in  ex- 
cess of  $7  million  (taking  into  account  ap- 
preciated value  of  Westinghouse  stock)  for 
KPIX  (TV)  San  Francisco.  WTOP  has  a  new 
$2  million  office  building  and  plant. 

Dr.  Levy  is  a  member  of  the  CBS  board  of 
directors  and,  it  is  indicated,  would  resign  from 
the  board  and  divest  himself  of  his  substantial 
personal  holdings  if  his  group  acquires  the  CBS 
minority  interest.  Mrs.  Leon  Levy  is  the  sister 
of  William  S.  Paley,  CBS  board  chairman  and 
principal  stockholder. 

Under  the  terms  of  the  CBS  contract  with  the 
Washington  Post  Co.,  the  newspaper  can 
acquire  the  CBS  interest  at  the  best  outside  bona 
fide  offer  made.  WTOP-TV  was  formerly  WOIC 
and  was  purchased  in  1950  for  $1.4  million 
from  General  Teleradio,  then  a  subsidiary  of 
R.  H.  Macy  &  Co.,  New  York. 

That  CBS  had  received  outside  offers  for  the 
WTOP  properties  and  for  its  47%  minority 
holdings  in  WCCO-AM-TV  Minneapolis  was 
disclosed  in  B*T  [Aug.  23].  A  week  earlier  the 
report  also  had  been  published  in  B»T  that  the 
network  would  dispose  of  its  minority  interest 
in  those  two  stations  and  possibly  in  KQV  Pitts- 
burgh, in  which  it  holds  45%.  Disposition  of 
the  Washington  and  Minneapolis  properties 
would  pave  the  way  for  CBS  acquisition,  either 
through  original  grant  or  purchase,  of  100% 
ownership  in  two  additional  tv  stations.  It  cur- 
rently is  in  hearing  before  the  FCC  for  ch.  11 
in  St.  Louis  and  also  has  an  application  pending 
for  ch.  5  in  Boston. 

Similar  Contracts 

Control  of  WCCO  is  held  by  Mid-Continent 
Radio-Television  Inc.,  which  owns  53%  of  the 
stock.  Mid-Continent,  in  turn,  is  owned  50-50 
by  Northwest  Publications  Inc.,  Ridder  con- 
trolled corporation,  and  Minnesota  Tribune  Co., 
of  which  William  J.  McNally  is  president.  The 
CBS  contract  with  Mid-Continent  is  similar  to 
that  with  the  Washington  Post  Co.  in  that  Mid- 
Continent  has  first  refusal.  CBS  has  disclosed 
that  a  corporate  group  has  evinced  an  interest 
in  the  Minneapolis  properties. 

WCCO-AM-TV,  like  WTOP,  is  regarded  as 
among  the  most  successful  and  efficiently  op- 
erated companies  in  the  broadcasting  business. 
CBS  is  understood  to  place  an  even  higher 
evaluation  on  the  Minneapolis  properties  than 
on  WTOP  Inc.— in  the  area  of  $10  million.  CBS 
formerly  owned  100%  of  WCCO  but  entered  a 
merger  arrangement  with  the  Ridder-McNally 
group  which  was  approved  by  the  FCC  in 
August  1952.  No  money  was  involved,  with 
CBS  relinquishing  its  control  of  WCCO,  50  kw 
clear  channel  station,  for  the  47%  interest  in 
the  combined  radio-tv  facilities. 

KQV  falls  in  a  different  category  as  to  CBS' 
disposition  of  its  minority  holdings.  CBS  last 
year  acquired  its  45%  for  $235,000  and  has  a 


Lots  of  Sales 

TELEVISION  can  be  a  successful  real 
estate  salesman,  as  WCPO-TV  Cincinnati 
verified  when  it  helped  the  Ohio  Valley 
Realty  Corp.  hang  up  a  "sold  out"  sign 
on  273  housing  lots  after  a  six-week  spot 
advertising  promotion  and  set  a  10-year 
sales  record  for  the  company.  A  simi- 
lar campaign  last  year,  employing  news- 
papers and  direct  mail  and  a  heavier  ad- 
vertising budget,  required  16  weeks  for 
a  "sell  out"  of  a  similar  housing  site 
tract  in  the  same  area.  WCPO-TV  was 
given  credit  for  9  out  of  10  land  sales 
by  A.  B.  Carter,  general  manager  of  the 
home  site  project.  The  campaign  con- 
sisted of  20  spots,  both  humorous  and 
informative,  each  week. 


_ 

contractual  arrangement  whereby  this  interes] 
can  be  returned  to  the  principal  stockholders  w 
KQV  Inc.,  at  a  predetermined  figure. 

In  all  three  instances,  however,  CBS  does  n 
vote  its  minority  holdings,  but  permits  th 
majority  stockholders  to  vote  100%  of  th 
stock  under  voting  trust  agreements. 

Martin  Named  Gen.  Mgr. 
For  WMVT  (TV),  WCAX 

STUART  T.  MARTIN,  electronics  consultin 
engineer  and  formerly  with  RCA  and  Sylvani 
Electric  Products  Co.,  has  been  named  vie 
president  and  general  manager  of  WMVT  (' 

Montpelier  an 
WCAX  Burlingtor 
Vt.,  C.  P.  Hasbrook 
president  of  botl  j 
stations,  announce* 
last  week. 

Mr.    Martin  ha 
worked  on  the  Monl 
pelier  ch.  3  projec 
for    the    past  tw] 
years,  supervisin 
construction    of  it] 
tower  on  Mounj 
Mansfield  and  o' 
studios   in  Burling: 
ton.  Earlier,  he  ha< 
charge  of  the  engineering  and  installation  o" 
WCAX's  5  kw  transmitter  and  antenna  syster 
(620  kc). 

Option  Cardinal  Road  Game: 

ANHEUSER-BUSCH  Inc.,  brewers  of  Bud 
weiser  and  Michelob  beer,  have  taken  a 
option  with  WTVI  (TV)  St.  Louis  (Belleville 
111.)  for  telecasts  of  the  1955  St.  Louis  Carding 
road  games,  it  was  announced  last  week  bl 
lohn  D.  Scheurer  Ir.,  WTVI  executive  vie 
president  and  general  manager. 

Ch.  54  WTVI  is  telecasting  the  entire  71] 
game  1954  Cardinal  road  schedule  and,  Mi 
Scheurer  said,  these  telecasts  have  been  sui 
ported  by  St.  Louis'  25-county  area  in  unprece 
dented  numbers. 

Hoag-Blair  Final  Preparation 

HOAG-BLAIR  Co.,  new  firm  which  is  slated  t 
commence  Wednesday  (Sept.  1)  as  nationt 
representative  of  tv  stations  outside  majc 
markets  [B»T,  Aug.  16],  has  taken  office  spa^ 
in  Chrysler  Bldg.,  405  Lexington  Ave.,  Ne- 
York.  President  Robert  Hoag  also  announce 
he  will  be  available  in  Chicago  this  week  fc 
talks  with  station  operators  attending  the  NBC 
TV  and  CBS  Radio  affiliates  meetings. 


MR.  MARTIN 


Page  72 


August  30,  1954 


Broadcasting 


Telecastin 


iWJNO-TV  DEBUTS; 
FOLSOM  OFFICIATES 

\VEST  PALM  BEACH,  Fla,  had  its  own 
IHollywood-type  premiere  Aug.  22  when  ch.  5 
WJNO-TV  there  was  inaugurated  with  full 
100  kw  power  by  Frank  M.  Folsom,  RCA 
president,  in  the  presence  of  top  advertising 
agency  executives  and  with  the  participation  of 
featured  tv  and  recording  artists. 
;  Primary  coverage  from  Vero  Beach  to  the 
Miami  area  was  reported  by  the  NBC  outlet, 
which  represents  an  approximate  $450,000  in- 
vestment. On  hand  were  Al  Paul  Lefton,  presi- 
dent of  the  Philadelphia  and  New  York  agency; 


.  FRANK  FOLSOM  (r),  president  of  RCA, 
congratulates  William  Cook,  executive 
vice  president  of  WJNO-TV  and  his  son- 
in-law,  at  inauguration  ceremonies. 

Frank  Silvernail,  radio-tv  chief  of  BBDO;  Tom 
Fry,  vice  president,  Philip  Kenney,  chief  time- 
^  buyer  and  Larry  Donino,  timebuyer  for  the 
'i'RCA  account,  all  of  Kenyon  &  Eckhardt; 
[0Sydney  Eiges,  NBC  vice  president  in  charge  of 
T  press;  Thomas  E.  Knode,  NBC  director  of  sta- 
"  tion  relations,  and  Sidney  Robards,  manager, 
RCA  Dept.  of  Information. 

Others  at  Premiere 

Artists  participating  in  the  two-hour  program 
{|!  included    Eddy    Arnold,    Vaughn  Monroe, 
Dorothy  Sarnoff,  Lou  Monte  and  Paul  Gilbert. 
Jimmy  Durante  gave  a  film  salute,  along  with 
'Florida's    Senators    Spessard    Holland  and 
^.George  Smathers  and  Rep.  Dwight  L.  Rogers. 
*fl    WJNO-TV  is  owned  50%  by  WJNO  Inc., 


operating  the  am  station,  headed  by  George 


H.  Buck;  21%  by  Theodore  Granik,  attorney 
and  creator  of  American  Forum  of  the  Air 
and  other  programs,  who  is  WJNO-TV  board 
chairman,  and  18%  by  William  H.  Cook,  Palm 
W'Beach  attorney  and  executive  vice  president  of 
WJNO  Inc.  Mrs.  Cook,  secretary-treasurer,  is 
the  daughter  of  Mr.  Folsom. 

General  manager  is  Walter  L.  Dennis,  for- 
'merly  with  KVOO  Tulsa,  and  one-time  chief 
of  the  news  bureau  of  NARTB  Washington. 
Equipment  is  RCA  throughout,  including  a 
12-bay  antenna. 

The  549  ft.  tower  is  designed  to  withstand 
wind  velocities  of  185  miles  per  hour.  Operat- 
ing schedule  Monday  through  Friday  begins 
at  10  a.m.  with  test  pattern,  and  with  regular 
commercial  programming  beginning  at  3:45 
p.m. 


WALTER  L.  DENNIS,  general  manager  and  director  of  sales  of  WJNO-TV,  goes  on 
camera  with  the  premiere  program.  Seated  (front  row,  I  to  r):  Al  Paul  Lefton, 
president  of  the  Lefton  agency;  Frank  Silvernail,  BBDO;  Tom  Fry,  Kenyon  &  Eckhardt, 
and  Thomas  E.  Knode,  NBC  station  relations  director. 


KOVR  (TV)  Stockton 
Sets  Labor  Day  Debut 

KOVR  (TV)  Stockton,  Calif.,  ch.  13  station 
that  claims  San  Francisco  in  its  primary  service 
area,  will  make  its  debut  Sept.  6  from  the 
stage  of  the  California  State  Fair  at  Sacra- 
mento. Programming  for  the  first  week  of 
operation  will  originate  from  the  fair  grounds. 

KOVR's  tower  and  antenna  are  located  atop 
Mt.  Diablo  and  stand  4,000  ft.  above  the  valley 
floor.  A.  E.  Joscelyn,  former  CBS  executive, 
is  general  manager,  and  Joseph  Fisher,  formerly 


with  Free  &  Peters  and  ABC-TV,  is  general  sales 
manager.    Blair-Tv  is  national  representative. 

Reports  from  other  stations: 

WTVD  (TV)  Durham,  N.  C,  is  now  on 
test  patterns  and  expects  to  begin  regular  pro- 
gramming in  September,  the  station  has  re- 
ported. The  ch.  1 1  outlet  has  received  clear 
reception  reports  from  central  North  Carolina 
and  north-central  Virginia,  it  reports.  It  will 
be  affiliated  with  NBC  and  represented  by 
Headley-Reed  Tv  Inc. 

WTVW  (TV)  Milwaukee,  due  on  the  air 
Oct.  31,  has  appointed  Edward  Petry  &  Co.  as 


YOU,  TOO,  CAN  HAVE  A  STAN  FREEMAN 


STAN  FREEMAN'S  JAZZ  QUARTET 

Stan's  right  in  the  piano  groove  with  a  new  TV  net- 
work show.  He's  a  Transcription  star  too  with  his 
jazz  quartet. 

YOURS  in  the 
SESAC  TRANSCRIBED  LIBRARY 
LOWEST  in  cost  for  a  COMPLETE  Program  Service 
SESAC  INC.       475  Fifth  Avenue        New  York  17,  N.  Y. 


Broadcasting 


Telecasting 


August  30,  1954    •    Page  73 


STATIONS 


MR.  REEVES 


station  representative,  effective  immediately. 
L.  F.  Gran  is  chairman  of  the  board,  L.  F. 
Thurwachter  is  executive  vice  president  and 
Tom  Allen  is  business  manager  and  director  of 
the  ch.  12  station. 

KLTV  (TV)  Tyler,  Tex.,  last  week  received 
its  first  deliverly  of  RCA  equipment  and  plans 
to  be  on  the  air  in  October,  owner  Lucille 
Lansing  has  announced.  The  ch.  7  station  will 
be  affiliated  with  ABC,  the  station  said.  A  new 
building  is  being  remodeled  to  house  KLTV  and 
KGKB,  its  radio  affiliate. 

Educational  KETC  (TV)  St.  Louis,  operating 
on  ch.  9,  expects  to  begin  programming  Sept. 
20,  the  Very  Rev.  Paul  C.  Reinert,  S.J.,  acting 
chairman  of  the  St.  Louis  educational  tv  com- 
mission, has  announced.  The  opening  show 
will  preview  the  station's  programs. 

Reeves  Buys  Third  of  KMOD, 
Becomes  General  Manager 

DON  C.  REEVES,  general  manager-chief  en- 
gineer of  KNGS  Hanford,  Calif.,  who  has 
purchased  one-third  interest  in  KMOD  Mo- 
desto, Calif.,  for 
$21,000  subject  to 
FCC  approval  [B«T, 
Aug.  16],  assumes 
general  managership 
of  KMOD  Wednes- 
day, it  was  reported 
last  week.  He  also 
becomes  secretary- 
treasurer  of  Radio 
Modesto  Inc., 
KMOD  licensee. 

John  Griffin  and 
Warren  Giddings 
each  retain  one-third 
interest  in  KMOD 
and  become  president  and  vice  president,  re- 
spectively, of  the  ABC  affiliate.  John  H. 
Schacht,  former  KMOD  president  and  general 
manager,  sold  his  50%  interest  in  the  station  to 
the  licensee  corporation  for  $42,000.  Part  of 
this  interest  was  issued  to  Mr.  Reeves. 

WOV,  WHOM  Participating 
In  Italian  Opera  Campaign 

A  FOUR-WAY  agreement  has  been  reached  by 
WOV  and  WHOM  New  York,  //  Progresso 
Italo- Americano,  New  York  Italian-language 
daily,  and  the  New  York  Center  of  Music  and 
Drama  with  the  purpose  of  making  City  Center 
a  seat  of  Italian  grand  opera. 

The  plan  was  initiated  in  a  series  of  discus- 
sions between  Executive  Vice  President  Ralph 
N.  Weil  and  Programming  Vice  President  Ar- 
nold Hartley,  both  of  WOV,  and  Henry  Mor- 
.genthau  III  of  the  City  Center  board  of  direc- 
tors. In  subsequent  stages  it  was  developed 
with  the  aid  of  Fortune  Pope,  president  of 
WHOM  and  publisher  of  //  Progresso;  Charles 
Baltin,  vice  president  of  WHOM,  and  Dr. 
Joseph  Rosenstock,  general  director  of  the  New 
York  City  Opera  Co. 

In  its  forthcoming  operatic  season,  City 
Center  will  put  new  stress  on  the  Italian  por- 
tion of  its  repertoire.  WOV,  WHOM,  and 
//  Progresso  will  conduct  a  continuous  promo- 
tional campaign  throughout  the  season,  high- 
lighted by  a  talent  search  open  to  all  singers 
between  the  ages  of  21  and  38  who  have  spe- 
cialized in  Italian  operatic  roles.  WOV  is 
scheduling  a  weekly  Italian-language  opera  pre- 
view program  dealing  with  the  opera  being 
performed  that  week. 

Mr.  Pope  meanwhile  has  accepted  appoint- 
ment as  chairman  of  a  citizens'  working  com- 
mittee to  cooperate  with  the  board  and  man- 
agement of  the  City  Center  on  the  plan. 


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ribbon,  and  pressure  response  patterns  at  marked  shut- 
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•  SMALLER  SIZE  .  .  .  Less  interference  with  TV  cameras 
and  lights  —  only  IV2"  high,  3%"  deep,  2 

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easily  handled  on  light  booms. 

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light  reflection. 

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floor-or-desk  stand  use. 


454- 


Page  74 


August  30,  1954 


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STATIONS 


Four  Stations  Report 
Start  of  Color  Operations 

FOUR  tv  stations  have  reported  start  of  color 
operations,  three  beginning  programming  and 
the  fourth  color  test  bar  transmissions. 

WTMJ-TV  Milwaukee  originated  its  first  net- 
work color  program  last  week  to  the  NBC-TV 
network  on  the  Home  program.  A  Wisconsin 
State  fair  on  arts  and  crafts  highlighted  the 
telecast  from  the  ch.  4  station. 

WBTV  (TV)  Charlotte,  N.C.,  last  week  be- 
gan occasional  colorcasts  of  local  film  and 
slide  programs.  The  ch.  3  station  also  picked 
up  its  first  network  color  program,  CBS-TV's 
The  Big  Payoff. 

KPTV  (TV)  Portland,  Ore.,  operating  on  ch. 
27,  carried  its  first  color  program  Aug.  11 
when  it  aired  the  NBC-TV  network  telecast 
pf  the  Army-RCA  "Combat  Television" 
demonstration  from  Ft.  Meade,  Md.  KPTV 
will  carry  the  NBC-TV  color  spectacular  series, 
effective  Sept.  12. 

KRON-TV  San  Francisco,  operating  on  ch. 
4,  sent  out  its  first  color  test  bar  signal  Aug.  12. 
The  color  test  pattern  will  be  transmitted  daily 
for  the  next  month,  the  station  said. 

A  fifth  station,  WNEM-TV  Bay  City-Sagi- 
naw,  Mich,  expects  to  begin  colorcasting  on 
or  about  Sept.  26,  according  to  an  announce- 
ment by  John  H.  Boone,  general  manager.  The 
station  plans  to  receive  the  NBC-TV  lineup 
of  fall  color  shows. 

F.  Sibley  Moore  Duties 
Broadened  at  WJR  Detroit 

F.  SIBLEY  MOORE,  WJR  Detroit  vice  pres- 
ident and  director,  will  assume  additional  duties 
as  operations  manager,  effective  Sept.  1,  it  was 
announced  last  week 
by  John  F.  Patt, 
president  of  WJR 
and  WJRT  (TV) 
Flint,  Mich. 

Mr.  Moore,  along 
with  E.  Donovan 
Faust,  recently  ap- 
pointed operations 
manager  of  WJRT 
[B»T,  Aug.  23],  will 
report  to  Worth 
Kramer,  vice  presi- 
dent and  general 
manager  of  both 
stations. 

Mr.  Moore,  35,  was  elected  to  the  WJR 
board  of  directors  in  June  1951  and  was  named 
vice  president  in  November  1952.  He  also 
served  as  assistant  treasurer  and  vice  president 
of  the  stations'  licensee,  the  Goodwill  Stations 
Inc.  He  has  had  previous  programming  and 
sales  experience  with  WGAR  Cleveland  and 
with  the  WJR  sales  department. 

Hamilton,  Others  Resign 
KPFA  (FM)  in  Policy  Dispute 

WALLACE  HAMILTON,  public  affairs  direc- 
tor of  KPFA  (FM)  and  four  other  station 
officials  resigned  last  week  from  the  listener- 
sponsored  fm  radio  station  located  in  Berkeley. 

This  most  recent  flareup  in  a  series,  which 
have  marked  the  station's  operation  since 
broadcasting  a  tape  recorded  discussion  on 
marijuana,  occurred  shortly  after  Mr.  Hamilton 
announced  the  broadcast  of  a  sex  discussion  by 
teen-agers  on  the  station. 

The  five  men,  Mr.  Hamilton;  William  Trieste, 
program  coordinator;  Roy  Keppler,  promotion 
director;  Watson  Albert,  production  chief,  and 


MR.  MOORE 


Sold  Unseen 

PANDA  PRINTS  Inc.,  New  York  greet- 
ing card  firm,  finds  the  response  to  its 
radio  announcement  for  its  cards,  which 
of  course  are  not  seen  by  the  listener, 
"remarkable  for  its  warmth  and  sponta- 
neity." A  first-week  campaign  on  WQXR 
New  York,  aimed  at  the  "middle-brow 
and  high-brow,"  drew  phone  calls  and 
letters  applauding  the  commercials,  which 
consist  of  skillful  reading  of  verses  taken 
from  one  of  the  cards  designed  by  Rosa- 
lind Welcher,  and  ending  with  a  dealer 
mention. 


IBroadcasting 


Telecasting 


Bruce  Harris,  chief  engineer,  resigned  after  the 
executive  board  of  the  Pacifica  Foundation, 
the  body  who  owns  the  station,  invited  Lewis 
Hill,  founder,  to  return  as  president. 

The  station's  directors  have  been  debating 
its  policies  for  about  two  years.  Recently  two 
directors  switched  their  votes  to  the  Hill 
faction. 

WBUF-TV  Goes  to  229  Kw 

WBUF-TV  Buffalo,  uhf  ch.  17  station  which 
celebrated  its  first  anniversary  a  fortnight  ago, 
increased  its  radiated  power  Saturday  from 
17  to  229  kw.  FCC  Comr.  Robert  E.  Lee 
was  to  throw  the  switch  at  1  p.m.  Rep.  John 
R.  Pillion  (R-N.  Y.)  took  part  in  the  cere- 
monies. 

Sherwin  Grossman,  president-general  manager 
of  WBUF-TV,  said  the  project  involved  an  ex- 
penditure of  $150,000,  including  a  12  kw  GE 
transmitter  and  a  GE  antenna  atop  a  450-ft. 
tower.  Uhf  conversion-saturation  now  covers 
40%  of  the  area  tv  homes,  he  said,  with  the 
strengthened  signal  expected  to  add  materially 
to  homes  served. 

WBUF-TV  continues  to  carry  ABC-TV  and 
DuMont  programs. 

Von  Hagel  to  Direct  WORD 

PAUL  von  HAGEL,  formerly  associated  with 
WNAV  Annapolis  and  WITH  Baltimore,  Md., 
has  been  appointed  general  manager  of  WORD 
Spartanburg,  S.  C,  according  to  an  announce- 
ment by  Moody  McElveen,  executive  vice  presi- 
dent of  that  NBC  affiliate. 

Simultaneously,  Mr.  McElveen  announced  the 
appointment  of  J.  W.  Kirkpatrick  as  commer- 
cial manager.  WORD  is  represented  nationally 
by  Paul  H.  Raymer  Co.,  New  York. 

GE  Stations  Names  West 

NAMING  of  Edwin  Scott  West  as  manager 
of  finance  of  the  General  Electric  Broadcasting 
Stations  Dept.,  was  announced  last  week  by 
R.  B.  Hanna  Jr.,  department  manager. 

Mr.  West  has  been  with  the  department  since 
the  beginning  of  this  month  after  having  been 
traveling  auditor  for  General  Electric  since  July 
1951.    He  joined  GE  in  1947. 

WAIT  to  Take  Space 

NEGOTIATIONS  have  been  completed  by 
WAIT  Chicago  for  taking  over  ABC  studio 
space  in  the  Chicago  Daily  News  BIdg.  by 
Nov.  1,  it  was  announced  last  week.  The  sta- 
tion will  move  its  studios  and  executive  person- 
nel from  Elmhurst,  111.,  transmitter  site,  to  the 
26th  floor  of  the  building.  WAIT  currently 
maintains  executive  headquarters  at  75  E. 
Wacker  Drive. 

August  30,  1954    •   Page  75 


WOR-TV  OFFERS  REPEAT  MOVIE  PLAN 


ARTHUR  HULL  HAYES  (standing,  1),  CBS 
vice  president  in  San  Francisco  and  gen- 
eral manager  of  KCBS  there,  celebrates 
with  three  of  his  staff  members  their  fifth 
anniversary  with  the  station.  "Father" 
Hayes'  five-year-olds  are:  Jim  Grady 
(standing,  r),  alias  Little  Lord  Fauntleroy, 
who  is  the  voice  of  KCBS'  This  Is  San 
Francisco;  seated,  Jane  (Mary  Jane)  Todd, 
women's  commentator,  and  Bill  (Buster 
Brown)  Weaver,  who  has  two  shows  on 
the  San  Francisco  station. 


New  York  station's  'new  con- 
cept' of  tv  selling  features  30 
top  films  each  in  16  showings 
weekly  and  will  cost  partici- 
pating sponsors  $125,000  for 
30-week  series. 

"A  NEW  CONCEPT"  of  television  selling  was 
claimed  last  week  by  WOR-TV  New  York  in 
announcing  the  signing  of  Liggett  &  Myers 
Tobacco  Co.  and  Piel  Bros.  Brewing  Co.  for 
p.art  sponsorships  of  Million  Dollar  Movie,  a 
package  of  30  feature  films  not  on  tv  before. 

Each  film  will  be  shown  for  one  week,  16 
times  a  week  at  7:30-9  p.m.  and  at  10-11:30 
p.m.,  plus  Saturday  and  Sunday  matinees  at 
4:30  p.m.).  Participation  in  the  package  is 
open  to  a  total  of  eight  advertisers,  each  of 
whom  gets  a  one-minute  commercial  and  two 
billboards  during  each  showing  of  each  picture 
at  a  total  cost  of  $125,000  per  advertiser  for 
the  30-week  period. 

Other  highlights  of  the  plan  as  outlined  in 
the  announcement  of  the  Liggett  &  Myers  and 
Piel  purchases,  issued  Tuesday  by  WOR-TV 
General  Manager  Gordon  Gray  and  Sales  Man- 
ager Charles  Philips: 

Commercials  will  be  presented  about  26  min- 
utes apart,  with  each  movie  being  interrupted 
only  three  times.  Between  two  of  the  one- 
minute  commercials  a  50-second  "trailer"  of 
the  following  week's  feature  movie  will  be  pre- 
sented. 

Advertisers  are  guaranteed  a  Pulse  Inc.  rating 
of  70 — described  as   a  rating  never  before 


camjzatuj,  ifau  beep,  in 


CHATTANOOGA 


(79th  MARKET) 


ON  WDEF-TV 


Your  Play  Time  .  .  .  Comedy  Hour  .  .  .  TV  Playhouse  .  .  .  Liberace  .  .  . 
GE  Theatre  .  .  .  Tony  Martin  Show  .  .  .  Camel  News  Caravan  .  .  .  Burns 
and  Allen  .  .  .  My  Friend  Irma*  .  .  .  Viceroy  Theatre  .  .  .  Dennis  Day  Show 
.  .  .  Robert  Montgomery  Presents  .  .  .  Place  the  Face  .  .  .  Studio  One  .  .  . 
Midwestern  Hayride  .  .  .  Arthur  Murray  Party  .  .  .  Milton  Berle  Show  .  .  . 
I  Love  Lucy  .  .  .  Masquerade  Party  .  .  .  Red  Buttons  .  .  .  Truth  or  Con- 
sequences .  .  .  You  Bet  Your  Life  .  .  .  Red  Skelton  Revue  .  .  .  Arthur 
Godfrey  and  His  Friends  .  .  .  Coke  Time  ...  I  Married  Joan  .  .  .  Calvacade 
of  America  .  .  .  Strike  It  Rich  .  .  .  I've  Got  A  Secret  ...  I  Led  Three 
Lives  .  .  .  This  Is  Your  Life  .  .  .Dragnet  .  .  .  Ford  Theatre  .  .  .  Mr. 
District  Attorney  .  .  .  Favorite  Story  .  .  .  Pantomime  Quiz  .  .  .  Mama  *  .  .  . 
Life  of  Riley  .  .  .  Best  In  Mystery  .  .  .  Big  Story*  .  .  .  Calvacade  of 
Sports  .  .  .  Game  of  the  Week  .  .  .  Jackie  Gleason  Show  .  .  .  Amateur 
Hour  .  .  .  Saturday  Nite  Revue  .  .  .  Your  Hit  Parade*  .  .  .  Private  Secretary 
.  .  .  On  Your  Account  .  .  .  Lux  Theatre*  .  .  .  Disneyland*  .  .  .  Kollege  of 
Musical  Knowledge  .  .  .  Welcome  Travelers  .  .  .  Guiding  Light  .  .  .  Hawkins 
Falls  .  .  .  Chrysler  Show*  .  .  .  Dollar  a  Second  .  .  .  Sports  Revue 

*  Scheduled  for  Fall  '54 

Carter  Parham,  President  Harold  (Hap)  Anderson,  Manager 

Interconnected  .  .  .  NBC  •  CBS  •  ABC  •  DuAA. 


105,200  Watts 
VHF 


WDEF-TV 


CHATTANOOGA  =  =  _  = 


Contact  THE  BRANHAM  COMPANY 


achieved  by  a  commercial  tv  program  in  the 
market — for  each  week  (this  will  be  a  cumula- 
tive rating,  it  was  explained,  representing  the 
sum  of  the  individual  ratings  of  the  1 6  different 
showings). 

Position  of  the  advertisers'  commercials  will 
be  rotated  so  that  the  sponsors  have  equal 
advantage.  Each  advertiser  also  gets  a  bill- 
board at  the  beginning  and  the  end  of  each 
showing. 

The  "most  extensive  advertising  and  promo- 
tion campaign  in  the  history  of  WOR-TV"  will 
be  employed  to  build  viewership,  the  announce- 
ment said,  asserting  that  "the  amount  budgeted 
for  newspaper  and  on-the-air  promotion  prob- 
ably exceeds  any  expenditure  ever  made  to  pro- 
mote a  local  program." 

Two  of  WOR-TV's  principal  announcers  will 
act  as  hosts  on  the  programs,  John  St.  Leger 
introducing  the  7:30  p.m.  shows  and  Frank 
McCarthy  appearing  as  host  for  the  10  p.m. 
presentations. 

Million  Dollar  Movie  consists  of  30  first-run 
features  acquired  by  WOR-TV  from  the  Film 
Div.  of  General  Teleradio  Inc.,  licensee  of  the 
WOR  stations.  The  films  include  "Magic 
Town,"  featuring  James  Stewart  and  Jane 
Wyman;  "A  Double  Life,"  with  Ronald  Col- 
man  and  Shelley  Winters;  "Body  and  Soul," 
with  John  Garfield  and  Lilli  Palmer;  "Arch 
of  Triumph,"  with  Ingrid  Bergman  and  Charles 
Boyer;  "Miracle  of  the  Bells,"  with  Frank  Sin- 
atra; "One  Touch  of  Venus,"  with  Ava  Gardner, 
and  "Macbeth,"  with  Orson  Welles. 

The  Million  Dollar  Movie  series  will  start 
Sept.  2 1 .  Cunningham  &  Walsh,  New  York,  is  '< 
agency  for  Liggett  &  Myers,  which  will  use  the 
show  to  promote  Chesterfield  and  L&M  cigar- 
ettes, while  Young  &  Rubicam,  New  York,  is 
agency  for  Piel  Brewing. 

KDKA  Stages  Presentations 
For  N.  Y.  Agency  Executives 

THE  STORY  of  KDKA  Pittsburgh,  the  Pitts- 
burgh market,  and  the  power  of  the  station  as 
an  advertising  medium  was  told  to  more  than 
100  top  agency  executives  and  advertisers  in  a 
series  of  three  presentations  in  New  York  last 
fortnight. 

The  presentation  consisted  of  a  20-minute 
film,  with  taped  narration  by  KDKA  Sales 
Manager   John  Stilli,  which  was  shown  at, 
three  parties  at  the  Stork  Club. 

The  KDKA  contingent  included  General 
Manager  L.  R.  Rawlins,  Sales  Manager  Stilli, 
Promotion  Manager  David  Lewis,  and  Rege 
Cordic,  disc  m.c.  Representatives  of  Westing- 
house  Broadcasting  Co.,  the  parent  firm,  also 
were  on  hand. 

WABD  (TV)  Gross  Up 

MORE  THAN  $2  million  in  gross  billings  has 
been  signed  by  DuMont's  WABD  (TV)  New 
York  during  the  past  fortnight,  Norman  Knight, 
station  manager,  reported  last  week.  He  said 
these  signings  capped  a  two-month  drive  which 
added  72  new  contracts  and,  together  with 
current  business  and  renewals,  assured  the  sta- 
tion of  gross  billings  exceeding  $6  million  for 
the  year  starting  in  September.  WABD  will 
have  more  advertisers  and  top  agencies  on  its 
roster  for  the  1954-55  season  than  ever  before 
in  the  station's  history,  Mr.  Knight  said. 


Page  76    •    August  30,  1954 


Broadcasting    •  Telecasting 


STATION  PEOPLE 

:  d  Gibson,  associated  with  station  representa- 
tion firms  in  New 
York  for  the  past 
several  years,  ap- 
pointed  national 
sales  manager, 
WSTV-TV  Steuben- 
ville,  Ohio.  He  will 
headquarter  in  New 
York. 


Mike  Thompson,  for- 
merly sales  manager, 
WTIK  Durham, 
N.  C,  to  WTVD 
(TV)  same  city,  in 
same  capacity. 


MR.  GIBSON 


ally  Mack  appointed  station  manager,  WBUY- 
-M-FM  Lexington,  N.  C. 

i  8  >*' 

.  S.  Morgan  Jr.,  commercial  manager,  KGKO 
alias,  Tex.,  appointed  manager. 

.Iward  Wallis,  formerly  director  of  sales  promo- 
tion and  publicity, 
WIP  Philadelphia,  to 
WPTZ  (TV)  same 
city,  in  similar  ca- 
pacity, effective  early 
in  September.  Mr. 
Wallis  succeeds 
John  J.  Kelly,  trans- 
ferred to  WPTZ  li- 
censee Westinghouse 
Broadcasting  Co.'s 
New   York  office. 


MR.  WALLIS 


John  W.  Tinnea,  as- 
sistant station  direc- 
tor-program director, 


,  WK  St.  Louis,  named  executive  program  direc- 
k  KWK  Inc.  (KWK-AM-TV).  Russell  C. 
aiser  promoted  to  program  director,  KWK. 

rent  Christman,  formerly  with  Gillham  Adv. 
[  .gency,  Salt  Lake  City,  to  KONA  (TV)  Hono- 
S'idu,  T.  H.,  as  program  manager.  Gene  Terrell, 

-oduction  assistant,  KNBH  (TV)  Hollywood, 
f"i  KONA  as  promotion-publicity  manager. 
T 

ilrolby    Lewis,    assistant    program  manager, 
;[-TMJ-TV  Milwaukee,  named  director  of  pro- 
duction, WGBH-FM-TV  Boston,  noncommer- 
al  educational  stations. 

:  )hn  Yeager  Jr.,  station  manager,  KGFW  Kear- 
5]ey,  Neb.,  named  sales  representative,  WOW 
Imaha. 


-Obert  Brown,  sales  dept.,  KBTV  (TV)  Denver, 
romoted  to  local  sales  manager,  succeeding 
I  'lort  Thorp,  who  goes  to  I.  A.  Deline  Paper  Box 
o.,  same  city,  in  charge  of  sales. 

lenry  C.  Cronin,  assistant  chief  engineer, 
v-HEN-TV  Syracuse,  N.  Y.,  to  WTVD  (TV) 
jpurham,  N.  C.,  expected  to  start  operations  in 
eptember,  as  technical  director. 

it 

•ob  Delaney,  news  and  sports  editor,  WTAL 
allahassee,  Fla.,  to  WEAR-AM-TV  Pensacola 
nd  WJDM  (TV)  Panama  City,  Fla.,  as  state 
;  ews  director. 

I 

errold  P.  Merritt,  engineering  staff,  WICS  (TV) 
•pringfield,  111.,  promoted  to  assistant  chief  engi- 
neer. 


'aul  S.  O'Brien,  advertising  sales  staff,  WXYZ 
Detroit,  to  WLIB  New  York,  as  account  execu- 
tve. 


{roadcasting 


Telecasting 


Lou  Riepenhoff,  public  service  and  promotion 
director,  WEMP 
Milwaukee,  to 
WTVW  (TV),  same 
city,  as  public  rela- 
tions-promotion di- 
rector. 

John  Quinlan,  for- 
merly continuity- 
promotion  director, 
KLPR-TV  Oklaho- 
ma City,  appointed 
promotion  director, 
KGMB  -  AM  -  TV 
Honolulu,  T.  H. 

Art  Seidel,  formerly  assistant  director,  Prockter 
Film  Enterprises,  N.  Y.,  named  account  execu- 
tive, WTTM  Trenton,  N.  J. 

George  E.  Walsh  returns  to  WHAS-AM-TV 
Louisville,  Ky.,  as  public  events  reporter. 

Doris  Matthews,  Charles  F.  Mallory  Adv. 
Agency,  San  Jose,  Calif.,  to  traffic  dept.,  KEEN 
same  city. 

Cliff  Pike,  continuity  director,  KRVN  Lexing- 
ton, Neb.,  and  Freeman  Hover  to  KCSR  Chad- 
ron,  Neb.,  staff. 

Isabell  Logan  to  accounting  dept.,  KYW  Phila- 
dephia;  Paul  G.  Ross  Jr.  to  station. 

Billy  Lee  Holmes  and  Phyllis  Brown,  husband- 
and-wife  entertainment  team,  WLS  Chicago,  to 
WLW  and  WLWT  (TV)  Cincinnati  Midwestern 
Hay  ride  program;  Kenny  Price  and  Glenn  Scott, 

entertainers,  to  WLW. 


KMTV  (TVrs  Fifth 

KMTV  (TV)  Omaha,  Neb.,  is  treating 
its  local  sports  fans  to  a  "Baseball  Party" 
this  Thursday  in  commemoration  of  the 
station's  fifth  anniversary,  Owen  Saddler, 
general  manager,  has  reported.  A  90- 
minute  extravaganza  featuring  tv  stars 
and  famous  sports  figures  will  precede 
the  baseball  game  between  the  Omaha 
Cardinals  and  the  Sioux  City  Soos.  Every 
seat  in  Omaha's  Municipal  Stadium  has 
been  purchased  by  KMTV  for  the  day 
and  two  tickets  for  the  affair  will  be  sent 
free  by  the  station  to  any  sports  fan  upon 
request.  Invitations  to  the  party  have 
been  extended  to  members  of  baseball's 
Hall  of  Fame  and  to  George  Trautman, 
commissioner  of  minor  league  baseball. 


Pete  Conn,  entertainer,  to  cast,  WLWD  (TV) 
Dayton,  Ohio,  program,  Bill  Bailey  Show. 

Lester  W.  Lindow,  secretary  and  general  man- 
ager, WFDF  Flint,  Mich.,  reports  at  Pentagon 
today  (Mon.)  for  a  short  tour  of  active  duty  in 
radio  and  television  branch,  Information  Div., 
Dept.  of  the  Army,  which  he  formerly  headed. 
Mr.  Lindow  is  a  lieutenant  colonel  in  the  Army 
Reserve. 

Robert  J.  Blum,  sales  manager,  KEEN  San  Jose, 
Calif.,  appointed  radio  chairman  of  emergency 
infantile  paralysis  fund  drive. 

Francis  Davis,  weatherman,  WFIL-TV  Phila- 
delphia, appointed  to  Committee  on  Radio  and 
Television  for  American  Meteorological  Society. 


August  30,  1954    •    Page  77 


'ROUND  THE  CLOCK 

NEWS 

with 

DON  O'CONNOR 


PERSONNEL  RELATIONS 


3  WRITERS'  GROUPS  MERGE  INTO  WGA 


New  Writers  Guild  of  America 
formed  of  Radio  Writers  Guild, 
Screen  Writers  Guild  and  the 
Television  Writers  Guild. 

AS  THREE  separate  radio-tv  writers'  groups 
joined  hands  last  week,  it  was  reported  that  the 
new,  overall  union,  Writers  Guild  of  America, 
will  soon  press  for  new  contracts  with  networks, 
packagers  and  producers. 

The  labor  groups  merging  into  a  single  union 
are  Radio  Writers  Guild,  Screen  Writers  Guild 
and  the  Television  Writers  Guild  (both  Authors 
League  of  America  and  SWG  units).  In  con- 
current meetings  held  last  week  in  New  York 
and  Hollywood,  members  voted  to  approve  the 
constitution  of  the  WGA. 

According  to  union  spokesmen,  the  combina- 
tion of  the  three  writers'  groups  will  bring  all 
radio,  tv  and  screen  writers  into  a  single,  nation- 
wide union  boasting  some  2,000  members. 

With  the  joint  direction  of  the  three  unions 
assured,  a  number  of  labor  contracts  both  on 
the  East  and  West  Coasts  can  be  expected  to 
be  opened  possibly  as  early  as  a  few  days  from 
now. 

Among  these: 

•  A  radio  freelance  writer  contract  now  in 
effect  with  networks,  packagers  and  producers. 
It  was  to  have  expired  last  May  15  but  was 
extended  to  Sept.  15,  1954. 

•  A  tv  freelance  writer  contract  with  pack- 
agers of  live  tv  programs.  That  pact  expires 
Sept.  21,  1954.  (A  number  of  contracts  with 
film  packagers,  perhaps  as  many  as  120,  will 
not  be  up  for  negotiation  until  about  the  end 
of  1955.. 

•  A  staff  writers  pact  with  NBC  on  con- 
tinuity and  news;  similar  contract  with  ABC, 
now  in  negotiation;  an  agreement  with  CBS  on 
news,  which  may  be  re-opened,  and  with  CBS 
on  the  West  Coast  only  on  continuity  and  news. 

TWA  Squabble  Looms 

To  complicate  the  picture,  the  new,  merged 
union  has  been  flirting  with  opening  a  full-scale 
jurisdictional  squabble  with  Television  Writers 
of  America  which  only  recently  struck  against 
the  networks  in  New  York  and  Hollywood. 

TWA  in  1953  won  an  NLRB-conducted  elec- 
tion as  bargaining  agents  for  a  number  of  writ- 
ers. Reportedly,  there  now  are  moves  both 
within  TWA  and  "outside"  to  dissolve  the 
organization;  thus,  WGA  must  decide  whether 
it  wishes  to  file  a  petition  with  NLRB  asking  for 
renewal  action  with  freelance  tv  writers  em- 
ployed directly  by  ABC,  CBS  and  NBC  for 
network  programs.  (These  are  groups  now  rep- 
resented by  TWA.)  At  the  same  time,  a  consent 
election  could  be  declared  which  would  bypass 
an  NLRB  hearing  on  the  matter  with  all  parties 
including  the  employers  agreeing  to  an  im- 


CBS-TV#  SAG  Sign 

CONTRACT  between  CBS-TV  and 
Screen  Actors  Guild,  marking  the  net- 
work's possible  entry  into  direct  filming 
[B»T,  Aug.  9],  was  signed  in  Hollywood 
Aug.  15,  SAG  officials  revealed  last  week. 
As  indicated  earlier,  among  the  provi- 
sions were  exemption  of  news  com- 
mentators from  Guild  jurisdiction,  re- 
quested by  CBS,  and  guaranteed  employ- 
ment to  series  actors,  asked  by  SAG. 


mediate  election  to  determine  the  bargaining 
agent. 

WGA  leaders  openly  are  hopeful  that  this 
jurisdictional  matter  can  be  solved  quickly  and 
thus  pave  the  way  for  WGA  to  become  "a 
truly  industry-wide  writers'  union." 

In  New  York,  at  a  joint  meeting  meeting  of 
the  TWG  and  RWG  (eastern  region),  members 
voted  141  to  24  to  approve  the  merger  action, 
while  in  Hollywood,  the  SWG  balloted  325  to 
12  in  favqr  and  RWG  approved  it,  73  to  23. 

An  election  of  officers  ,  will  be  held  next 
May,  although  interim  officers  may  be  elected 
late  this  October.  Headquarters  location  of 
WGA  still  is  undetermined.  Next  step  in  the 
merger  trend  is  for  WGA  to  affiliate  withi 
ALA  which  includes  in  its  mebership,  writers 
of  all  fiields,  via  a  proposed  Federation  of  | 
American  Writers. 

Film  Tv  Writing  Awards 
Format  Approved  by  TWG 

NEW  recommendations  governing  annual  tvj 
film  writing  awards  have  been  drawn  up  andl 
approved  by  the  Television  Writers  Group  ex-! 
ecutive  committee  of  Screen  Writers  Guild.? 
The  final  awards  are  divided  into  three  cate-i 
gories:  best  story;  best  story  and  teleplay  byj 
the  same  writer  or  writers;  best  teleplay. 

Nominations  will  be  made  in  four  categories,'! 
comedy,  drama,  western-action  and  mystery-; 
melodrama.  A  screening  committee  of  1001 
members  will  be  selected.  Best  script  in  each] 
category  will  be  determined  quarterly. 

Final  awards  will  be  decided  by  a  majority^ 
vote  of  all  members  active  in  tv,  following  aj 
screening  of  all  films  which  received  the  quart-! 
erly  nomination. 

Directors  Sign  Contract 
For  Tv  Film  Production 

THE  first  contract  between  Screen  Directors! 
Guild  and  major  motion  picture  studios  cover! 
ing  tv  film  production  by  their  video  subsidiaries 
has  been  signed  by  Columbia  Pictures  and  Re  ! 
public  Pictures.     Involved  are  Screen  Gem 
Inc.    and   Herbert   B.    Leonard  Production 
(Columbia)  and  Studio  City  Television  Produc 
tions  and  Hollywood  Television  Service  (Re 
public). 

Provisions,  similar  to  those  contained  in  th 
contract  between  SDG  and  the  Alliance  of  Tele 
vision  Film  Producers,  call  for  a  director' 
initial  salary  to  cover  first  and  second  runs  Oa 
a  tv  film  wih  a  flat  fee  of  $275  to  cover  third 
and  all  succeeding  runs  in  a  given  city.  Unde 
terms  of  the  contract,  a  producer  may  arrange 
in  advance  to  pay  a  director  his  salary  and  re| 
run  fee  in  a  single  transaction. 

NABET  Blocks  NBC  Filming 

DESPITE  NBC  attempts  to  speed  up  formatioi 
of  its  own  filming  units  by  negotiating  a  nev 
contract  with  the  National  Assn.  of  Broadcas 
Employes  &  Technicians,  NABET  has  declinei 
to  discuss  the  film  situation  until  the  presen 
contract  is  up  for  renewal  the  end  of  January 
NABET,  whose  present  contracts  with  bot 
NBC  and  ABC  contain  film  jurisdiction,  doe 
not  intend  to  relinquish  that  jurisdiction, 
NABET  spokesman  in  Hollywood  revealc 
IATSE  has  the  film  bargaining  contract  wit 
CBS,  which  has  been  negotiating  a  contrac 
with  Screen  Actors  Guild  [B»T,  Aug.  S 
preparatory  to  the  network's  entry  into  activ 
tv  film  production. 


WEMPWEMP  FM 

MILWAUKEE 

■ 

HUGH  BOICE,  JR..  Gen.  Mgr. 
HEADLEY-REED.  Natl.  Rep. 


HOURS  OF  MUSIC.  NEWS,  SPORTS 


Page  78    •    August  30,  1954 


Broadcasting   •  Telecastin 


TELECASTING 


Reprints  of  articles 
appearing  in  this  lection 
are  available 
at  nominal  cost  Write  to 

)AOC  AST  ING  .  T  1 1  EC  AST  I N8 


Golden  corn  .  .  .  golden  wheat  .  .  .  millions  of  bushels 
of  each  help  boost  the  Kansas  farmer's  income  to  the 
staggering  total  of  $1,092,211,000  !* 

Each  farm  family  has  $8,312  to  spend*  ...  58%  above 
the  national  average!  Mister,  here's  a  market  that's 
worth  going  after  in  a  big  way ! 

And  the  best  way  to  turn  these  above-average-income 
prospects  into  buyers  is  to  put  your  selling  message  on 
the  radio  station  Kansas  farmers  listen  to  most — 
WIBW  *  *. 

*  Consumer  Markets  '54 

*  *  Kansas  Radio  Audience  '53 


TOPEKA, 
KANSAS 


Ben  Ludy,  Gen.  Mgr.  WIBW — WIBW-TV  and  KCKN 


Only  STEEL  can  do  so  many  jobs  so  well 


Bathtub  for  Apples.  You've  heard  of  a  lot  of  in- 
teresting ways  in  which  stainless  steel  is  now  used, 
and  here's  another:  a  bathtub  made  of  stainless, 
where  apples  are  carefully  washed  before  being  proc- 
essed into  baby  foods.  Stainless  steel  is  unusually 
well-suited  to  jobs  like  this  because  of  its  high  cor- 
rosion resistance  and  unique  sanitary  properties. 


Here's  the 

...  a  mecha 


1  ~; 


6 


Newest  Thing  in  vending  machines 

nical  marvel  that  will  sell  you  a  carton 
of  fresh  cold  milk  (or 
of  chocolate  or  orange 
drink,  for  that  matter) 
at  the  drop  of  a  coin. 
Made  of  USS  Steel,  the 
machine  is  ideal  for  use 
in  schools,  factories, 
parks,  hospitals  and 
other  similar  locations. 


TO  Baffle  a  Burglar  or  just  to  find  a  fuse  when  the  lights  go  out.  you  want  your 
flashlight  to  be  ready  for  instant  action,  in  any  emergency.  And  steel  helps  to 
build  such  dependability  into  most  flashlights.  The  flashlight  itself  is  usually 
steel,  and  they're  making  "sealed-in-steel" 
flashlight  batteries,  too  .  .  .  with  full  steel 
protection  top.  bottom,  and  sides,  to  as- 
sure longer  life  and  prevent  corrosion  of 
the  flashlight. 


This  trade- mark 
is  your  guide 
to  quality  steel 


How's  the  Wiring  in  Your  Home? 

Adequate  for  today's  power  needs? 
Ready  to  supply  "juice"  for  auto- 
matic washers  and  dryers.  TV  sets, 
summer  air  conditioning  units?  It's 
been  estimated  that  each  U.  S.  home 
uses  more  than  twice  as  much  power 
today  as  10  years  ago,  that  more 
than  3/4  of  our  homes  are  under-wired 
for  today's  needs.  U.  S.  Steel  manu- 
factures electrical  wire  and  cable  of 
every  kind  to  make  your  home  wir- 
ing adequate  and  safe. 

SEE  THE  UNITED  STATES  STEEL  HOUR.  It's  a  full-hour  TV  program  presented  every 
other  week  by  United  States  Steel.    Consult  your  local  newspaper  for  time  and  station. 

UNITED  STATES  STEEL 

For  further  information  on  any  product  mentioned  in  this  advertisement,  write  United  States  Steel,  525  William  Penn  Place,  Pittsburgh  30,  Pa. 
AMERICAN  BRIDGE  .  .  AMERICAN  STEEL  &  WIRE  and  CYCLONE  FENCE  .  .  COLUMBIA-GENEVA  STEEL  .  .  CONSOLIDATED  WESTERN  STEEL  .  .  GERRARD  STEEL  STRAPPING  .  .  NATIONAL  TUBE 
OIL  WELL  SUPPLY  .  .  TENNESSEE  COAL  S  IRON  .  .  UNITED  STATES  STEEL  PRODUCTS  .  .  UNITED  STATES  STEEL  SUPPLY  .  .  Division,  of  UNITED  STATES  STEEL  CORPORATION,  PITTSBURGH 
UNITED  STATES  STEEL  HOMES,  INC.  •  UNION  SUPPLY  COMPANY  •  UNITED  STATES  STEEL  EXPORT  COMPANY  •  UNIVERSAL  ATLAS  CEMENT  COMPANY  4-1886 


Page  80    •    August  30,  1954 


Broadcasting   •  Telecasting 


SALES 
SERVICE 

Most  stations  merchan- 
dise, K&E  survey  finds. 


MORE  than  three-fourths  of  the  nation's 
tv  stations  offer  some  type  of  merchandising 
or  promotional  service  to  their  advertisers, 
according  to  the  second  annual  survey  of 
tv  station  merchandising  conducted  by  Ken- 
yon  &  Eckhardt. 

The  K&E  survey,  conducted  in  June, 
shows  275  stations,  77%  of  those  then  on  the 
air  in  the  continental  U.  S.,  offer  some  sort 
of  merchandising  service.  It  also  shows  that 
if  a  station  offers  one  merchandising  service, 
the  likelihood  is  that  it  offers  a  great  variety 
of  such  services. 

Air  support,  promoting  a  sponsor's  pro- 
gram and/or  products  with  announcements 
or  during  sustaining  programs,  is  the  service 
most  commonly  available,  being  offered  by 
99%  of  all  stations  answering  the  K&E 
questionnaires.  Mailings  to  the  trade  or  to 
consumers  are  made  by  98%  of  the  tv  sta- 
tions; 95%  make  trade  calls,  and  96%  give 
some  other  advertising  support. 

Full  results  of  the  K&E  survey,  published 
in  the  1954  Telecasting  Yearbook-Mar- 
ketbook,  which  is  in  the  mails,  report  all 
merchandising  services  offered  by  each  of 
the  275  stations  together  with  information 
on  whether  the  service  is  provided  free,  is 
charged  for,  or  is  furnished  only  to  adver- 
tisers complying  with  some  other  condition 
stipulated  by  the  station,  such  as  the  pur- 
chase of  a  minimum  amount  of  station  time. 

The  idea  of  preparing  a  full-scale  study 
of  station  merchandising  services  was  first 
proposed  in  the  spring  of  1953  by  Hal  Davis, 
vice  president  and  director  of  promotion  at 
K&E.  Arrangements  were  made  with  B*T 
for  publication  of  the  results,  which  last  year 
as  this  included  them  in  the  Telecasting 
Yearbook-Marketbook.  (A  K  &  E  survey 
of  merchandising  services  offered  by  radio 
stations  last  year  was  published  by  B»T  as 
Part  II  of  the  Nov.  30,  1953,  issue.  K  &  E's 
1954  radio  station  merchandising  survey  will 
be  published  by  B«T  this  fall.) 

The  questionnaire  was  prepared  by  the 
K&E  research  department,  under  the 
supervision  of  G.  Maxwell  Ule,  vice  presi- 
dent and  director  of  research.  His  staff  also 
tabulated  the  stations'  replies  and  prepared 
the  summary  table  appearing  on  this  page. 

Mr.  Ule  said  that  there  were  three  major 
objectives  of  the  study: 

1.  To  acquaint  buyers  of  tv  time  with 
the  merchandising  and  promotional  serv- 
ices that  each  station  will  supply  currently. 

2.  To  acquaint  sellers  of  tv  time  with 
what  other  stations  are  providing  by  way 
of  merchandising  and  promotion. 

Broadcasting    •  Telecasting 


TV  STATION  MERCHANDISING-PROMOTION  SUMMARY 

;*)  Per  Cent  Of  (*)  Per  Cent  Of 


Stations 

Stations 

(*)  Per  Cent  Of 

Offering 

Offering 

Stations 

(*)  Per  Cent  Of 

Service  For 

Service  For 

Offering 

Responding 

Which  A 

Which  both 

Service  That 

Stations 

Minimum 

Network  And 

Charge  The 

That  Offer 

Purchase  Of 

Local 

Advertiser 

So 

me  (275)  Services 

Air  Time  Is 

Advertisers 

For  This 

Required 

Are  Eligible 

Service 

tpahp  <~ai  i 

7J  /o 

Solicit  and/or  Place  Displays 

y  z  /o 

oy  % 

ono/ 

07  10 

11°/ 
1  1  /o 

Solicit  Tie-in  Advertising 

oz 

62. 

OO 

oo 

z 

o 

OIUIC7  v —  1  ICL 

79 

/  7 

oy 

oo 

in 

i  \j 

IKAUC  /VYAILIINvjJO 

OOO/ 
7O70 

LcTTcr 

OR 

7  J 

A~7 
4/ 

oo 

00 

Z.Z. 

Jumbo  or  Regular  Post  Card 

QO 
OO 

A  A 
40 

OA 

00 

oo 
Zo 

Broadside 

40 

A  R 
40 

oz 

oo 

Merchandising  Bulletin 

0  I 

0  £ 
00 

y  i 

1  0 

ADVERTISING  SUPPORT 

96% 

Newspaper  Tie-in  Ads 

Q7 
O/ 

AO 

4y 

oi 
y  i 

1  0 
1  0 

Store  Display  Pieces 

AA 

AO 

4y 

0  1 
O  1 

1 A 
1  O 

LODDy   vv  inaows 

RR 

OO 

T9 
oy 

rr 

oo 

in 

dui  Doaras 

1  / 

oo 

on 
yu 

on 

ZO 

Car  Cards 

10 
oZ 

3/ 

p.n 
ou 

n  7 

ON-THE-AIR  SUPPORT 

99% 

Demonstrations 

04 

oo 
oy 

oo 
oy 

0 

Give  Away  Prizes 

AT 

^A 

O** 

Product  Mentions 

RA 
OO 

4  1 

oo 

00 

^ 

Tune-in  Announcements 

OA 

ou 

00 

i 

Client  Participation  in  Special 

Program 

53 

27 

86 

12 

OTHER  SUPPORT 

Aid  Client  Representative  in 

Product  Distribution 

87 

24 

85 

1 

Merchandising  Plan  Offering 
Preferred  Displays 


30 


51 


84 


(*)  The  100  per  cent  base  includes  stations  that  did  not  respond  to  the  specified  question. 


HOW  TO  READ  THIS  TABLE: 

THE  TABLE  presents  a  detailed  sum- 
mary of  the  survey's  findings  for  all  tv 
stations  reporting.  Illustrating  its  use, 
Mr.  Ule  explains: 

"In  the  first  column,  the  entry,  95%. 
for  trade  calls  indicates  that  95%  of  the 
275  stations  reporting  at  least  one  mer- 
chandising service  will  make  some  calls 
on  the  trade.  The  entry  of  92%,  im- 
mediately after  the  first  entry,  shows 
that  92%  of  the  275  stations  will  solicit 
and/or  place  displays. 

"In  the  second  column,  the  entry, 
39%,  indicates  that  of  all  stations  which 
report  they  solicit  and/ or  place  displays, 
39%  require  a  minimum  purchase  of  air 


time. 

"In  the  third  column,  the  first  entry. 
89%,  means  that  89%  of  the  stations 
which  report  they  solicit  and/or  place 
displays  make  this  service  available  to 
both  network  and  local  advertisers  (the 
word  'local'  designates  all  non-network 
advertisers,  national  and  regional  spot 
clients  as  well  as  purely  local  advertisers). 
The  remaining  1 1  %  are  those  who  make 
their  service  available  either  to  local  ad- 
vertisers only  or  to  network  advertisers 
only  or  did  not  specify  which  type,  of 
advertiser  is  eligible. 

"In  the  last  column,  the  first  entry, 
11%,  means  that  11%  of  the  stations 
that  report  they  solicit  and/or  place  dis- 
plays will  charge  for  this  service. 


3.  To  summarize  for  the  benefit  of  all 
concerned  the  extent  to  which  stations  are 
supplying  merchandising  and  promotional 
services. 

Questionnaires  were  mailed  May  20  to 
all  tv  stations  then  on  the  air  or  scheduled 
to  begin  operations  by  June  1.  Follow-up 
letters  and  questionnaires  went  out  a  month 
later.  The  return  based  on  both  mailings 
was  about  80%. 

Listed  by  Mr.  Ule  as  among  the  more 
significant  findings  are  the  following: 

1.  Of  all  tv  stations,  77%  (275  stations) 
reported  some  merchandising  or  promo- 
tional services.  The  remaining  23%  either 
had  no  such  services  or  did  not  return  the 
questionnaire. 

2.  The  number  of  stations  reporting  mer- 


chandising services  (275)  is  twice  the  num- 
ber reporting  them  in  the  1953  survey  (138). 

3.  Of  these  275  stations,  95%  make 
trade  calls,  including  soliciting  and  placing 
displays,  store  checks  and  soliciting  tie-in 
advertising;  98%  provide  trade  mailings 
such  as  letters,  post  cards,  broadsides  or 
merchandising  bulletins;  99%  offer  on-the- 
air  support,  including  demonstrations,  give- 
away prizes,  product  mentions,  tune-in  an- 
nouncements, client  participation  in  special 
programs  and  recorded  personality  inter- 
views plugging  the  client's  product.  In 
addition,  87%  will  aid  the  client's  repre- 
sentative in  problems  of  distribution  and 
30%  have  a  merchandising  plan  or  agree- 
ment whereby  certain  retail  outlets  will  give 
preferred  space  to  a  client's  display  material. 


August  30,  1954 


Page  81 


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Page  82    •    August  30,  1954 


Broadcasting    •  Telecasting 


KIDS  AND  TV 

New  survey  shows  how  children  boost 
the  family's  hours  before  the  tv  set. 

by  James  W.  Seiler  * 


CHILDREN  cry  for  it — television,  that  is. 

And  where  the  youngsters'  demands  are 
heard  and  heeded,  the  family  is  apt  to 
spend  more  hours  in  front  of  the  lighted 
screen  than  in  homes  where  only  adults  are 
viewers. 

The  definite  impact  of  children  on  tele- 
vision viewing  habits  of  households  is  shown 
vividly  in  a  national  survey  completed  re- 
cently by  the  American  Research  Bureau 
Inc. 

America's  post-war  boom  in  babies  and 
the  continuing  high  birth  rate  are  having  a 
profound  effect  in  establishing  the  country's 
loyalty  to  television  as  a  medium  of  enter- 
tainment, the  ARB  national  sampling  shows. 
The  results  of  the  study  will  prove  especially 
significant  to  advertisers  intent  on  finding 
the  most  effective  medium  for  reaching  both 
children  and  parents. 

In  the  course  of  a  national  diary  survey 
distributed  throughout  the  U.  S.  and  reflect- 
ing mid-winter  viewing  habits  this  year, 
ARB  divided  the  television  audience  into 
four  groups:  households  of  one  or  two 
adults  only,  households  with  three  or  more 
adults,  homes  with  adults  and  children  six 
years  of  age  or  older,  and  homes  with  adults 
and  children  under  six  years  of  age. 

When  children  are  present  in  a  home, 
there  is  a  marked  increase  in  television 
viewing  by  the  entire  family  for  all  periods 
of  the  day,  from  sign-on  to  sign-off,  the 
ARB  sampling  shows.  In  households  where 
there  is  at  least  one  pre-school  child,  morn- 
ing viewing  during  a  normal  work  week  is 
more  than  twice  as  many  hours  as  in  homes 
where  there  are  adults  only.  This  might  be 
expected,  since  mothers  of  small  children 
ordinarily  are  at  home  during  the  morning 
hours.  But  the  presence  of  children  also 
has  a  corresponding  effect  on  evening  view- 
ing, adding  about  three  to  four  hours  more 
per  week  before  the  television  set  as  com- 
pared with  families  consisting  of  adults  only. 

When  the  total  average  viewing  hours  per 
week  are  taken  into  account,  families  in 
which  there  are  pre-school  children  spend 
about  45%  more  time  with  television  than 
do  families  consisting  of  one  to  two  adults 
only.  In  terms  of  hours,  ARB  reports  that 
this  can  be  translated  into  42.0  hours  of 
viewing  per  week  as  compared  with  28.9 
hours. 

Throughout  the  television  day,  the  pres- 
ence of  children  in  a  home  is  reflected  in 
viewing  hours.    From  sign-on  until  noon, 


for  example,  the  household  with  one  or  two 
adults  and  that  with  three  or  more  adults 
showed  2.7  and  2.9  average  viewing  hours 
per  week,  respectively.  But  once  the  survey 
considers  homes  with  adults  plus  children  of 
six  or  over,  and  households  with  adults  plus 
youngsters  under  six,  these  figures  jump 
decidedly — to  3.7  and  5.7,  respectively.  If 
one  considers  that  the  advertiser  may  be 
catching  the  housewife's  attention  during  a 
period  just  before  she  goes  out  to  do  the 
day's  shopping,  the  figures  take  on  added 
importance. 

In  the  time  segment  from  noon  to  6  p.m.. 
the  ARB  sampling  again  shows  the  pull 
toward  greater  television  viewing  in  homes 
where  there  are  children.  The  set  which  is 
watched  by  one  or  two  adults  only,  and  the 
one  seen  by  three  or  more  adults,  gets  5.9 
and  7.1  average  viewing  hours  per  week, 
respectively.  Turning  to  the  houses  of  adults 
plus  children  of  six  or  over,  and  those  with 
adults  and  children  under  six,  these  figures 
change  materially  to  9.4  and  a  surprising 


Sign-on  to  Noon 
Noon  to  6  P.  M. 
6  P.  M.  to  sign-off 


Average  viewing 
hours  per  week 
2.7 
5.9 
20.3 


J  2.1,  respectively. 

it  is  when  the  children's  hours  arc  over, 
from  6  p.m.  to  sign-off,  that  the  presence  of 
youngsters  in  the  homes  sampled  by  ARB 
weight  the  scales  even  more  heavily  in  favor 
of  increased  television  viewing.  In  this 
period,  the  general  tendency  of  parents  of 
younger  children  to  seek  their  entertainment 
at  home,  and  the  probable  widespread  diffi- 
culty in  finding  responsible  baby-sitters, 
gives  tv  a  tremendous  lift — 24.2  average 
hours  of  viewing  per  week  as  compared 
with  20.3  for  the  family  consisting  of  one 
or  two  adults.  And  the  fact  cannot  be 
escaped  that  this  free  entertainment  in  one's 
own  living  room  is  a  considerable  boon  to 
the  young  family's  budget. 

Length  of  television  set  ownership  appar- 
ently plays  no  important  role  in  determining 
the  viewing  habits  of  people  in  the  groups 
surveyed.  The  adult-only  families,  for  ex- 
ample, reported  they  had  bought  their  sets 
an  average  of  30  months  prior  to  the  sam- 
pling. The  families  with  children  over  six 
had  set  ownership  averaging  33  months, 
while  the  households  with  tots  under  six  said 
they  had  had  their  sets  for  about  31  months, 
on  the  average. 

The  ARB  survey  indicates  the  existence  of 
a  vast  and  growing  television  audience  of 
parents  and  children,  available  throughout 
the  day,  which  can  be  counted  upon  to  be 
responsive  to  this  medium.  If  the  trend 
shown  thus  far  continues  in  the  years  ahead, 
it  seems  fairly  certain  that  along  with  the 
automobile,  refrigerator,  washing  machine, 
telephone  and  electric  light  bulb,  these  fam- 
ilies are  going  to  consider  the  glowing  pic- 
ture tube  of  the  television  set  an  important 
and  vital  part  of  their  daily  living. 

Detailed  results  of  the  tabulation  are 
shown  in  the  chart  below. 


HOUSEHOLDS  OF  THREE  OR  MORE  ADULTS 


Sign-on  to  noon 
Noon  to  6  P.  M. 
6  P.  M.  to  sign-off 


Average  viewing 
hours  per  week 
2.9 
7.1 
23.1 


28.9 


33.1 


MOUSE* 


HOUSEHOLD  OF  ADULTS  PIUS  CHILDREN 
UNDER  SIX  YEARS 


*  Mr.  Seiler  is  director  of  the  American  Re- 
search Bureau  Inc. 


Broadcasting   •  Telecasting 


August  30,  1954    •   Page  83 


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THE  CURTAIN 
OF  SILENCE 


FRANK  STANTON,  ON  THE  AIR,  URGES  IT  BE  LIFTED  BY  CONGRESS 


IN  THE  first  editorial  ever  broadcast  by  a 
national  network,  CBS  President  Frank 
Stanton  went  on  CBS  Television  and  Radio 
last  Thursday  night  to  urge  the  right  of  the 
broadcast  media  to  cover  the  Congressional 
hearings  which  start  tomorrow  (Tues.)  on 
the  resolution  to  censure  Sen.  Joseph  R.  Mc- 
Carthy— and  the  right  of  the  public  to  be 
informed  through  broadcast  coverage. 

Appearing  on  CBS-TV  at  8-8:15  p.m. 
EDT  and  on  CBS  Radio  at  10:15-10:30 
p.m.,  Dr.  Stanton  made  clear  that  "today's 
arguments  against  broadcasting  coverage  of 
legislative  hearings  just  don't  hold  water," 
and  called  upon  the  public  to  "support  our 
efforts  to  lift  the  curtain  of  silence"  imposed 
by  the  committee  in  banning  radio-tv  cover- 
age. Dr.  Stanton  also  reported  that  Judge 
Harold  R.  Medina  would  present,  at  CBS's 
invitation,  the  opposing  viewpoint  in  broad- 
casts at  the  same  times  on  CBS-TV  and  CBS 
Radio  next  Thursday  night  (Sept.  2). 

Text  of  the  CBS  editorial: 

GOOD  evening. 
This  is  to  be  a  CBS  editorial. 
I  am  Frank  Stanton,  president  of  the 
Columbia  Broadcasting  System,  and  I  am 
speaking  for  CBS.  In  accord  with  our  policy 
of  fairness  and  balance  in  the  discussion  of 
public  issues  and  at  our  invitation,  Judge 
Harold  R.  Medina,  who  disagrees  with  our 
point  of  view,  will  appear  one  week  from 
tonight  at  this  same  time  over  these  facili- 
ties. 

On  next  Tuesday,  Aug.  31,  in  Washing- 
ton, D.  C,  an  historical  event  will  take 
place:  A  special  six-man  committee  of  the 
Senate  will  open  hearings  on  the  resolution 
to  censure  Sen.  McCarthy.  This  will  be  the 
first  time  in  over  two  decades  that  the  issue 
of  censuring  a  senator  will  be  before  the 
Senate. 

Reporters  will  be  there.  A  small  number 
of  other  people  who  happen  to  live  in 
Washington  or  can  afford  to  journey  to  our 
capital  and  can  squeeze  into  the  hearing 
room  will  be  there. 

But  you  of  the  radio  and  television  audi- 
ence will  not  be  there.  This  is  because  it 
has  been  ruled  that  although  the  hearings 
are  open,  radio  and  television — and  hence 


you  listeners  and  viewers — may  not  enter. 
You  will  be  barred  from  hearing  and  seeing 
part  or  all  of  these  proceedings  in  your  own 
homes.  This  means  that  you  can  learn  about 
these  proceedings  by  reading  what  some- 
body has  written  about  them  or  by  listening 
to  what  somebody  says  about  them. 

That  is  why  I  am  here  this  evening.  We 
at  CBS,  and  we  think  all  broadcasters,  be- 
lieve that  this  prohibition  hurts  you.  We 
believe  that  the  ruling  is  wrong  and  raises 
some  very  fundamental  issues. 

Radio  and  television  comprise  the  newest 
kind  of  journalism — electronic  journalism, 
which  is  a  vital  part  of  the  press  and  thus 
its  freedom  is  guaranteed  by  the  constitution. 
By  bringing  the  governmental  processes  back 
from  Washington  to  the  people  themselves, 
wherever  they  may  be,  electronic  journalism 
is  playing  an  important  part  in  permitting  a 
citizen  to  exercise  his  basic  right  to  be  in- 
formed— to  know  what  is  going  on. 

Radio  and  television,  by  letting  people 
see  and  hear  for  themselves — by  having  en- 
larged the  hearing  room,  so  to  speak — have 
greatly  quickened  the  people's  interest  in, 
and  knowledge  of,  the  governmental  proc- 
esses. In  that  way,  radio"  and  television  are 
contributing  to  a  better  government  because 
as  James  Madison  long  ago  said,  "A  popular 
government  without  popular  information  or 
the  means  of  acquiring  it,  is  but  a  prologue 
to  a  farce  or  a  tragedy,  or  perhaps  both." 

Yet  this  rule  which  would  keep  you  out 
of  these  hearings  turns  its  back  on  the  con- 
tributions which  electronic  journalism  can 
make.  It  shuts  off  your  radio  speakers  and 
darkens  your  television  screens  and  com- 
mands "thou  shall  not  hear  or  see." 

This  is  a  drastic  prohibition.  We  believe 
that  those  who  support  it  have  a  very  heavy 
burden  in  trying  to  establish  that  the  evils 
of  radio  and  television  coverage  are  so  great 
that  they  justify  keeping  you  from  seeing 
your  government  in  action.  They  have  failed 
to  establish  that  there  are  such  evils. 

We  do  not  think  that  this  ban  arises  from 
bad  faith.  We  think  rather  that  as  far  as 
legislative  hearings  are  concerned,  the  ban 
comes  because  of  confusion  and  misunder- 
standing arising  out  of  the  fact  that  radio 
and  television  coverage  are  still  something 


of  a  novelty.  Legislators  and  others  are  not 
quite  used  to  radio  and  television  and  have 
not  yet  learned  to  accept  them  for  what 
they  are. 

This  is  no  different  historically  from  what 
happened  to  the  press  itself.  The  legislatures 
in  the  early  days  of  American  history  did 
not  open  their  debates  to  the  public.  In  the 
first  sessions  of  Congress  the  presence  of 
newspaper  reporters  was  either  forbidden  or 
allowed  without  official  recognition. 

It  was  not  until  1794  that  newspaper  cor- 
respondents were  admitted  to  the  galleries  of 
the  Senate.  Even  as  late  as  1841,  the  Senate 
attempted  to  limit  coverage  of  its  proceed- 
ings to  one  official  group  of  reporters,  ex- 
cluding all  others. 

I  am  sure  that  many  of  the  same  reasons 
were  advanced  then  for  keeping  out  news- 
paper reporters  that  are  advanced  now  for 
keeping  out  radio  and  television. 

I  am  sure  that  there  were  those  who 
argued  that  the  presence  of  newspaper  re- 
porters whose  words  were  read  by  millions 
of  people,  created  distractions,  prevented  the 
orderly  conduct  of  business,  and  caused  the 
legislators  to  think  less  about  the  business 
at  hand  than  to  think,  literally,  of  "playing 
to  the  galleries." 

Similarly,  today's  arguments  against 
broadcasting  coverage  of  legislative  hearings 
just  don't  hold  water. 

The  first  argument  is  that  radio  and  tele- 
vision encourage  spectacles,  create  a  circus 
atmosphere,  cause  legislators  and  other  par- 
ticipants to  misbehave  and  generally  rob  the' 
hearings  of  a  "judicial  atmosphere." 

Let  us  get  the  facts  straight.  These  are 
not  judicial  court  proceedings.  These  are 
proceedings  of  the  legislators — our  elected 
representatives — engaged  in  the  public  busi- 
ness of  making  laws  directly  affecting  you 
and  me.  Issues  as  far  reaching  and  as  grave 
as  this  are  most  certainly  our  business. 

After  all,  radio  and  television  hear  and 
see  exactly  what  happens.  They  don't  create 
spectacles  or  circuses.  They  don't  compel 
people  to  show  off  or  misbehave.  They  are 
the  public's  mirrors  reflecting  things  exactly 
as  they  are.  To  blame  radio  and  television 
for  blemishes  or  excesses  makes  no  more 
sense  than  to  blame  a  mirror  because  you 


Page  86    •    August  30,  1954 


Broadcasting 


Telecasting 


How  KBS  Reaches  60 


Million  Pairs  Of  Ears! 


Like  the  farmer  said  to  the  city  slicker  who  bought 
his  farm  . . . 

"you  gotta  love  animals  . . .  be  kind  and  gentle  to 
'em." 

Hereupon  he  proceeded  to  smack  the  stubborn 
mule  over  the  head  with  a  two-by-four! 

Seeing  which  the  city  slicker,  shocked,  said  "but 
. . .  you  just  said  . . ." 

"Yeah,  I  know  .  .  .  but  in  order  to  be  kind  and  gentle 
to  'em,  mister,  first  you  gotta  get  their  attention." 


So  it  is  with  selling.  You  gotta  be  kind,  gentle  and 
persuasive  with  your  sales  message.  But,  brother  . . . 
if  they  ain't  listening  ...  if  you  ain't  got  their  atten- 
tion, save  your  voice  and  your  money,  too! 

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f\eyston 


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lusffn  K ip linger 

AWF  B.  Benson 
uTh  Q.  Oats  Co. 

Woman  in  My 

House  (188) 

Inc. 

!  Ft  J.  Reynolds 

Just  Plain  Bill 

Horse  Races 

Art  and 
Dotty  Todd 

SgL  Preston  of 
the  Yukon 

'50  (Both 
|  ,  Participating) 

Hi  Service 

C-P 
Lorenzo  Jones 

True  Detective 
Mysteries 

TBA 

Gloria 
Parker 

(191) 

1 

1WF  Kellogg  Co. 

Front  Page 

Miles  Labs 

1M  Bill  Hickok 

Farrell 

Labor  S 

5:50-6:00 
late  Farm  Mut. 

Nutrilite  Show 
9/19  & 

Musical 

Cart  Miuiy  1 

LB  9/24 

uTh  B.  Benson 
Johnson  News 

It  Pays  To  Be 
Married 

Management 

S.  Browa 

Thereafter 

Express 

Time  (149)  R 

43-Plan 

—  PROGRAMS  &  PROMOTION 


i"owi'   i  **"  T,,,ele'  I 


Tri  Mihn 


Mi  Pcrkiai 

(117) 


TION'  BROCHURE 

IIPATION  PROCLAMATION" 
Jew  Orleans  is  announced  in  a 
sent  to  agency  and  advertising 
hf  ch.  61  WJMR-TV  New  Or- 
that  a  million  viewers  are  no 
to  one  tv  channel  there.  De- 
F  is  more  than  just  Ultra  High 
4R-TV  says  that  it  is  also  the 
ppy  Feet  of  children;  the  Un- 
igh  Flying  of  modern  planes 
wer  traveling  models;  the  Un- 
Fish  preferred  to  a  single  catch. 
v-TV  queries,  why  be  limited 
w  CBS-ABC-DuMont  affiliated 
choice  of  programs?  Whether 
•  is  defined  as  high  ratings  or 
.  the  booklet  claims,  WJMR- 
in  both  departments.  Cartoons 
it  station  people,  a  description 
ich  includes  color  equipment) 
ng  and  promotion  plans  round 
,'d  promotion  piece. 

PLAN 

hia  is  sending  to  advertisers 
amphlet  describing  its  Feature 
eby  a  food  product  advertised 
is  guaranteed  a  minimum  of 
ng  and  check  sessions  in  300 
:heck  calls  in  chain  stores  to 
tatus  of  the  product  in  the 
'roducts  are  also  guaranteed 
ecial  displays  in  Supermarkets 
bar"  store  promotions  besides 
1  display  material,  shelf  ex- 
lf  talkers"  distributed  by  Fea- 
rs. 

}YAL 

vy  downpour  of  rain,  nearly 
e  turned  out  to  attend  a  six- 
e  Aug.  11  to  help  KWRT 
celebrate  its  first  birthday, 
ts.  KWRT,  a  1  kw  daytimer 
0  kc,  is  owned  and  operated 
edrick. 

ARKET  SURVEY 

nsboro,  N.  C,  is  sending  to 
gencies  a  market  survey  titled 
>od  Look  at  the  Sales  Picture 
ia,"  billing  itself  as  tops  in 
Piedmont  area.   Claiming  the 
Point  community  area  to  be 
,s  in  North  Carolina,  the  sta- 
mrpose  of  the  brochure  as 
show  that  through  WFMY- 
can  reach  more  of  the  Pros- 
than  through  any  other  tele- 


ANSWERED 

viewers  about  television  were 
s  Talk  Tv,  a  program  aired 
TV  (TV)  Charlotte,  N.  C. 
ell  and  J.  Robert  Covington, 
f  Jefferson  Standard  Broad- 
see  of  WBTV,  appeared  on 
ong  with  announcer  Doug 
red  such  questions  as  "Why 

;at  programs  presented  during 
and  "Why  are  some  stations 

100  kw  and  others  with  316?" 

3QVERNMENT  SERIES 

Y  film  series  designed  to  ac- 
e  citizen  with  all  phases  of 
has  been  launched  by  WBKB 
Titled  Illinois  Governments, 


Heat 


Uranium  Promotion 

CURRENT  "uranium  boom,"  often  re- 
ferred to  as  the  West's  "second  gold 
rush,"  is  being  used  to  promotional  ad- 
vantage by  KSL  Salt  Lake  City,  Utah. 
That  station  has  sent  authentic  uranium 
stock  certificates,  each  representing  100 
shares  (one  cent  par  value  per  share)  in 
a  Utah  uranium  operation,  to  over  500 
agency  and  advertising  executives.  The 
certificates  were  accompanied  by  the  fol- 
lowing message:  "KSL  is  the  most  radio- 
active advertising  medium  in  the  vast 
Mountain  West  market,"  as  evidenced 
by  recent  Hooperatings. 


the  program  comprises  films  produced  by  t 
U.  of  Illinois  in  cooperation  with  the  Institr 
of  Government  and  Public  Affairs.  The  serr 
began  Aug.  15  and  covers  such  topics  as  t 
Illinois  general  assembly,  the  executive  branc 
local  judiciary,  state  courts,  Chicago  govei  i 
ment  and  various  sub-governments.  Telec; 
each  Sunday,  12  noon-12:15  p.m.,  the  progrEii 
features  as  moderator  Prof.  Royden  Dangi' 
field,  director  of  the  government  institute 


CARTB  INTERVIEWS  EDITORS 

TAPED  interviews  with  editors  of  Canadi 
weekly  newspapers  in  convention  at  Toroi 
August  23-26  will  be  made  by  newsmen  of  1 
Canadian  Association  of  Radio  and  Televisi 
Broadcasters  for  broadcast  over  local  statio 
The  CARTB  is  sending  representatives  to  1 
annual  meeting  of  the  Canadian  Weekly  Nc 
papers  Assn.  and  planning  to  give  the  me 
ing  full  coverage  for  stations  in  the  vari< 
localities  where  weekly  newspapers  are  p 
lished. 


CBC  TO  AIR  FORUM  PROGRAA 

WIDE  variety  of  topics  are  to  be  discussed  f 
the  weekly  Citizens'  Forum  program. over  f, 
Trans-Canada  network  this  fall  and  win 
The  Canadian  Broadcasting  Corp.  has 
nounced  the  1954-55  program  schedule  c 
ried  by  35  CBC  and  independent  stati 
Thursday  evenings.  Included  are  such  top 
as  divorce,  is  civil  defense  obsolete?  free 
terprise  in  Canada,  have  we  a  free  and 
sponsible  press?  how  important  is  the  Commi 
wealth?  are  we  satisfied  with  Canadian  bro 
casting?  and  teacher  goes  to  school 
series  starts  Oct.  14  and  runs  to  March  31. 


1 ! 


CKVL  BROCHURE 

CKVL  Verdun,  Que.,  soon  to  go  to  10  kw, 
distributed  to  advertisers  and  agencies  a  fc 
page  picture  story  of  the  station,  its  staff 
activities.  The  station,  located  in  a  suburt 
Montreal,  has  seven  studios  in  its  build 
including  a  400-seat  theatre,  as  well  as 
CKVL-FM  transmitter.  Pictures  show  var: 
control  rooms,  studios,  mobile  equipm 
offices  and  the  staff  restaurant,  how  the  sta 
covers  elections  and  public  service  operati  I 

WNHC-TV  'CRASH'  COVERAGE 

ALERTED  by  a  plane  crash  story  on  the  n 
ticker  Jack  Young,  photographer  at  WNHC 
New  Haven,  Conn.,  rounded  up  Frank  Ho 
his  assistant,  Jim  Harvey,  an  engineer  1 
some  sound  equipment,  and  Brace  Gilson. 
nouncer,  and  took  off  for  a  90-minute  d 
through  the  rain  for  Preston,  Conn.  Here 
photographers  split  up  to  get  different  ar 


Broadcasting 


Telecast 


NOW... save  space— save  costs 


their  shots  of  the  still  smoking  ruins  of  a 
shed  plane,  while  Mr.  Harvey  set  up  the 
und  equipment  and  Mr.  Gilson  tried  to  line 
i  witnesses  for  interviews.  They  finally  got 
e  story  from  a  man  whose  house  faced  the 
ash  site,  took  the  film  back  to  the  station 
id  got  it  into  the  6:45  p.m.  news  program, 
d  then  sent  clips  to  CBS  for  use  in  the 
oug  Edwards  newscast  at  7:30  p.m. 

fKNX-AM-TV  FILE  FOLDER 

KNX-AM-TV  Saginaw,  Mich.,  is  sending  to 
vertisers  and  agencies  its  latest  brochure  in 
e  form  of  a  file  folder  for  that  station.  The 
Dnt  and  back  covers  advertise  the  tv  and  am 
ttlets,  respectively,  and  a  copy  of  WKNX- 
vr's  rate  card  No.  1  is  printed  on  the  inside 
Dnt  cover.  The  inside  back  cover  shows  a 
ap  of  WKNX's  coverage  area. 

AR.  PLUS'  ON  RADIO 

/RST  page  of  each  batch  of  news  releases 
'om  MBS  these  days  carries  an  item  about 
e  widespread  distribution  of  radio  sets,  set 
if  from  the  rest  of  the  page  with  rules  and 
■aded,  "Mr.  Plus  Asks:"  Typical  questions 
:ked  by  Mr.  Plus  are:  "Did  you  know  that 
rare  are  now  more  than  30  million  auto- 
mobiles equipped  with  radios?"  "Did  you  know 
jat  more  than  one  in  five  homes  now  has 
ree  to  seven  radio  sets  placed  throughout  the 
>use?"  "Did  you  know  that  more  radio  sets 

s  purchased  than  any  other  electrical  appli- 

ce  made?" 

JON  LUNCHEON  BULLETINS 

JON  St.  John's,  Newfoundland,  has  begun 
acing  brief  news  bulletins  on  tables  at  service 
b   luncheons  because   station  management 
It  more  young  executives  could  be  reached 
ring  the  daytime  hours.  The  bulletins  con- 
n  local  and  national  news  which  happened 
thin  an  hour  of  the  luncheon  club  meeting 
hd  ends  with  a  reminder  about  a  special  CJON 
j^ogram  that  evening. 

EMULATED  TV  SCREENS 

'AVAL-TV  Eugene,  Ore.,  reports  that  an  easel- 

ifflipe  sign  simulating  a  tv  screen  has  been  dis- 
buted  to  television  dealers  in  the  area  and 

-  s  not  only  met  with  widespread  dealer  ap- 
:  val,  but,  according  to  the  station,  the  signs 
ve  been  an  aid  in  stimulating  immediate  set 
tes.  Inserts  listing  the  outstanding  programs 

J  ir  each  night  of  the  week  are  provided  for 

mk  make-believe  screens. 


'RAD  FAN  CLUB  PROMOTION 

RAD  Radford,  Vac,  has  organized  what  is 
d  to  be  the  largest  Eddie  Fisher  Fan  Club 
the  U.  S.  and  the  first  started  by  a  radio  sta- 
n.  The  club  recently  celebrated  Mr.  Fisher's 
-thday  with  a  station-sponsored  party,  which 
lied  a  large  city  auditorium.    Records  and 
...  otographs,  autographed  by  Mr.  Fisher  for 
:  occasion  were  given  away  and  large  birth- 
cakes  were  donated  by  local  merchants, 
atures  of  the  celebration  were  pantomimes 
their  namesake's  records,  guessing  games 
d  a  contest  to  select  the  girl  who  could  most 
^sily  pass  as  Mr.  Fisher's  sister.  The  station 
sorts  great  audience  response  to  the  promo- 
:n  and  inquiries  from  other  stations  on  how 
inaugurate  similar  clubs. 


- Y  BOLGER  SHOW  PROMOTION 

- . »  PART  of  a  multi-million  dollar  sales  cam- 
ign  by  Lehn  &  Fink  Products  Corp.,  N.  Y. 

-  osmetics),  sponsor  of  the  new  Ray  Bolger 
ow  (ABC-TV,  FrL,  8:30-9  p.m.  EDT),  the 

,..-mpany  will  launch  a  $100,000  "Ray  Bolger 
Uiler  Display  Program"  on  Sept.  7,  ten  days 


TV 


studio  lighting  CONTROL  PANEL 


with 

muWt>le 
remote 

control! 


Here  is  the  most  recent  development  in  TV  lighting  control 
—  ideal  for  new  or  expanding  stations. 

The  Rust  Studio  Lighting  Control  Panel  is  a  compact, 
versatile  unit,  which  furnishes  six  pre-set  combinations  of  40  lighting 
circuits  from  one  or  more  control  points. 

Six  pre-set  control  positions  each  accommodate  from  1  to  40 
circuits.  Six  master  control  switches  on  lighting  panel  may  be  paralleled 
with  as  many  other  remotely  located  control  units  as  desired  with  a 
small  thirteen-conductor  cable. 

Low-voltage  control  cir- 
cuits are  completely  isolated  from 
power  circuits.  The  unit  may  be 
flush  mounted  in  studio  or  control- 
room  wall,  requiring  a  minimum  of 
valuable  space  and  costly  high- 
current  wiring. 


SPECIFICATIONS 

Forty  20  ampere,  120  volt  circuits  normally  supplied 
for  120/208  volt,  four-wire  distribution  system.  Six 
pre-set  selections  plus  one  local  control.  Remote 
control  switching  unit.  Outside  dimensions,  main 
unit:  38H"  high,  28 Yi"  wide,  4%"  deep.  Shipping 
weight:  260  lbs. 


*F.O.B.  Manchester,  N.  H. 
complete  with  one  remote 
control  unit. 


the  fc-uslr)  industrial  company,  inc. 

\  INDUSTRIAL  CO.  / 

V  y  608  WILLOW  STREET,  MANCHESTER,  N.  H. 


JADCASTING     •  TELECASTING 


August  30,  1954    •    Page  93 


PROGRAMS  &  PROMOTION 


before  premiere  of  the  tv  show.  Some  10,000 
animated  counter  displays  on  the  new  program 
are  being  distributed  to  druggists  throughout 
the  country.  Additionally,  a  special  movie  made 
by  Mr.  Bolger  and  Edward  Plaunt,  president 
of  Lehn  &  Fink,  will  be  shown  at  a  series  of 
the  company's  regional  sales  meetings. 

WICS  (TV)'S  FIRST  REMOTE 

WICS  (TV)  Springfield,  111.,  Aug.  6  aired  its 
first  live  remote  telecast,  the  first  of  a  series 
of  weekly  programs  direct  from  the  1954  Illinois 
State  Fair.  The  station  also  arranged  a  "See 
Yourself  on  Television"  closed  circuit  feature 
for  visitors  to  the  exhibit  and  announced  the 
schedule  of  shows  to  originate  at  Television- 
Radio  Hall  on  the  fairgrounds. 

KEEN  COVERS  FAIR 

SPECIAL  remote  studio  for  direct  broadcasts 
from  all  parts  of  the  Santa  Clara  County  Fair, 
Sept.  13-19,  will  be  constructed  at  the  fair 
grounds  by  KEEN  San  Jose,  Calif.,  for  the 
seventh  consecutive  year.  Highlight  of  the 
week's  broadcasts  will  be  Stars  of  the  Future 
amateur  hour,  from  a  $50,000  portable  stage 
on  the  fairgrounds. 

CARRIES  CAPITAL  CONTEST 

LIVE  play-by-play  coverage  of  the  Babe  Ruth 
League  world  series  in  Washington  was  pro- 
vided by  WHAR  Clarksburg,  W.  Va.  Bob 
Toothman  of  that  station  handled  the  play-by- 
play with  Bill  Gold,  Washington  Post-Times 
Herald  columnist,  doing  the  color. 


WANT  TO  SELL 
CANADA? 

One  radio  station 
covers  40%  of 
Canada's  retail 


INTERNATIONAL 


GERMAN  TELEVISION  PRODUCTION  UP 


ales 


cms 

TORONTO 

50,000  WATTS,  1010  K.C. 

CFRB  covers  over  1/5  the  homes  in 
Canada,  covers  the  market  area  that 
accounts  for  40%  of  the  retail  sales. 
That  makes  CFRB  your  No.  1  buy  in 
Canada's  No.  1  market. 


REPRESENTATIVES 
United  States:  Adam  J.  Young  Jr.,  Incorporated 
Canada:  All-Canada  Radio  Facilities,  Limited 


Great  strides  are  seen  in  West 
German  set  manufacturing  as 
sales  curve  rises  along  with 
viewer  interest.  Fm  radio  sta- 
tions are  planned  in  Switzer- 
land and  Holland  to  lick  cov- 
erage problems. 

WEST  GERMAN  tv  set  manufacturers  expect 
something  like  a  tv  boom  for  the  rest  of  the 
year. 

During  the  first  half  of  1954,  a  total  of 
36,840  tv  sets  were  manufactured  in  West  Ger- 
many. In  the  opinion  of  manufacturers,  demand 
will  increase  within  the  next  few  months  at  a 
rate  never  experienced  before.  They  expect  to 
turn  out  at  least  120,000  tv  sets  for  the  rest  of 
this  year. 

A  line  of  new  tv  set  models  will  be  put 
on  the  West  German  market  within  weeks. 
Set  buying  is  expected  to  concentrate  on  15- 
inch  tube  models  selling  presently  at  a  retail 
price  of  around  $150.  Previous  buying,  how- 
ever, concentrated  on  the  18-inch  models. 

German  manufacturers  are  convinced  that 
the  demand  will  shift  to  small-tube  sets  as 
new  groups  of  buyers  who  cannot  afford  the 
bigger  sets  move  in.  They  point  to  the  fact 
that  the  medium  and  lower  income  groups  in 
the  country  are  an  almost  untouched  market. 

The  biggest  promotion  tv  has  had  so  far 
in  West  Germany  was  Eurovision  sports 
shows,  according  to  a  survey  conducted  by 
North  West  German  Radio.  World  Soccer 
Championship  final  game  reached  a  total  audi- 
ence of  two  million  in  West  Germany  alone. 
With  less  than  80,000  sets  in  operation  there, 
that  means  that  every  tv  set  in  the  country 
was  crowded  by  25  persons. 

Tv  set  manufacturers  hope  to  sell  to  this 
two  million  audience  when  the  West  German 
television  stations  put  more  sports  programs 
in  first  place  programming. 

The  number  of  tv  set  licenses  meantime  is  sky- 
rocketing to  new  highs.  Total  is  now  1,000% 
compared  with  the  total  of  10  months  ago. 
By  August  1  there  were  40,980  licensed  sets. 
Another  estimated  40,000  are  operated  illegally, 
without  a  license. 

Following  statistics  indicate  a  growing  per- 
centage of  exported  sets  aside  of  huge  total 
gains. 

total 

German  tv  sets  manufactured  exported 

1951  401 

1952  4,664  109 

1953  52,583  3,433 
first    half    of              1954  36,840  7,400 

More  reports  on  long-distance  tv  reception 
are  evident.  A  set  owner  in  Osnabrueck,  West 
Germany,  has  reported  reception  of  a  90- 
minute  show  originating  in  Leningrad,  Soviet 
Russia.  A  set  retailer  in  Sweden  reported  a 
case  of  long-distance  tv  reception  over  more 
that  1,300  miles.  He  photographed  (via  his  tv 
set)  shows  transmitted  by  an  Italian  television 
station  and  programs  broadcast  by  the  Lenin- 
grad, Soviet  Russia,  tv  station.  In  both  cases 
ordinary  home  tv  models  were  used. 

Swiss  Radio  has  approved  construction  of 
12  new  vhf  fm  radio  stations  throughout 
Switzerland.  The  move  came  after  complaints 
about  bad  reception  conditions  showed  that 
about  150,000  Swiss  radio  listeners  (11%  of 
total  audience)  live  in  areas  with  a  too  low  field 
strength. 

Latest  French  statistics  put  the  number  of 
radio  sets  in  use  at  a  total  of  8,4^.8,638  (20% 
of  total  population). 

In  Holland,  construction  of  a  vhf  fm  radio 


network  is  being  planned  by  the  government. 
Completion  of  the  network  will  take  three 
years.  First  three  stations  will  be  built  in 
Hulsberg,  Hengelo  and  Hoogezand.  Network 
is  said  to  be  added  to  the  present  radio  net- 
work to  get  better  receiving  conditions  through- 
out the  country.  Another  plan  of  the  Dutch 
government  provides  for  construction  of  new 
shortwave  transmitters  for  the  international 
service. 

UER,  European  Radio  Union,  the  member 
nations  of  which  staged  the  Eurovision  net- 
work recently,  has  approved  a  plan  for  a  new  tv 
hookup  from  September  1954  to  January  1955. 
According  to  European  tv  officials,  many  tech- 
nical difficulties  must  be  overcome  to  put  tech- 
nical quality  of  European  international  pro- 
grams at  a  level  that  has  been  reached  by  the 
different  national  networks  in  Europe. 

Main  problem  still  is  transformation  of  sig-  i 
nals  into  the  respective  technical  system  in 
use  in  different  European  countries.  France 
uses  a  819-line  system,  Britain  405  lines  and 
the  other  European  countries  adopted  625  lines. 
Line  transformers  presently  used  are  still  a 
source  of  trouble. 

Canadian  Agencies  Bill 
$28  Million  in  Radio,  Tv 

RADIO-TV  billings  through  Canada's  88  ad- 
vertising agencies  last  year  totaled  about  $28,- 
000,000,  according  to  a  report  of  the  Do- 
minion Bureau  of  Statistics,  Ottawa.  Radio  and 
tv  billings  were  up  1.1%  to  a  total  of  18.7% 
of  the  $144,339,308  handled  by  the  agencies. 

Gross  revenue  to  the  88  agencies  from  com- 
missionable  billings  totaled  $21,591,718  in  1953. 
Last  year  there  were  2,880  persons  employed  by 
Canadian  advertising  agencies  with  a  payroll  of 
$13,630,975. 

Practically  all  sizes  of  agencies  increased  their 
percentage  of  radio-tv  billing  in  1953,  accord- 
ing to  the  report.  Thirteen  agencies  doing  less 
than  $100,000  last  year  did  24%  of  their  busi- 
ness in  radio-tv  accounts  (15.4%  in  1952);  32 
agencies  in  the  $100,000-$499,999  group  did 
15.7%  in  1953  (16.9%  in  1952);  11  in  the 
$500,000-$999,999  category  handled  17.8%  in 
1953  (14.3%  in  1952);  16  in  the  $1,000,000- 
$2,499,999  bracket  handled  16.3%  last  year 
(18.4%  in  1952);  nine  in  the  $2,500,000-$4,- 
999,999  group  increased  billings  to  21.2%  in 
1953  (19.1%  in  1952),  and  seven  agencies 
doing  $5,000,000  and  over  billed  over  18.6% 
in  1953  radio-tv-accounts  against  17%  in  1952. 


<  ll  \ S 

HALIFAX  NOVA  SCOTIA 

A  CAPITAL  Station 
In  A  CAPITAL  City  gets 
You  CAPITAL  Resultsl 

Ask 

JOS.  WEED  &  CO. 
350  Madison  Ave.,  New  York 

P.S.  We  now  have  our  5000  Watt 
Transmitter  in  operation) 


Page  94    •    August  30,  1954 


Broadcasting 


Telecasting 


BBC  Goes  to  16mm 

BRITISH  BROADCASTING  Corp.  film 
producers  currently  are  replacing  35mm 
equipment  with  16mm  equipment,  Dick 
Sheppard,  film  supervisor  of  S.  W.  Cald- 
well Ltd.,  Toronto  film  importers,  re- 
ported on  his  return  from  a  three-week 
trip  to  Great  Britain.  The  conversion 
is  of  special  interest  to  Canadian  tv  sta- 
tion operators  who  use  only  16mm  film 
and  to  whom  BBC  film  is  being  made 
available.  BBC  film  people  are  making 
the  move,  Sheppard  states,  to  lower  pro- 
duction costs  and  standardize  British 
equipment  with  that  in  use  in  North 
America. 


CKBB  SEEKS  CH.  3 
AT  BARRIE,  ONT. 

APPLICATION  for  a  tv  license  has  been  made 
by  CKBB  Barrie,  Ont.,  and  four  applications 
for  new  broadcasting  stations  also  will  be 
heard  at  the  September  21  meeting  of  the 
Canadian  Broadcasting  Corp.  board  of  gover- 
nors at  the  Chateau  Laurier  Hotel,  Ottawa. 

Ralph  Snelgrove,  owner  of  CKBB,  has  ap- 
plied for  ch.  3  with  14  kw  video  and  7  kw  audio 
power.  Company  operating  the  tv  station  would 
be  known  as  Ralph  Snelgrove  Television  Ltd. 

Broadcasting  station  license  has  been  ap- 
plied for  by  Bathurst  Broadcasting  Co.  Ltd., 
Bathurst,  N.  B.,  for  250  w  on  1400  kc.  Albert 
A.  Bruner  has  applied  for  a  daytime  station  at 
Leamington,  Ont.,  with  250  w  on  710  kc. 

Two  applicants  for  a  new  broadcasting  sta- 
tion at  Saulte  Ste.  Marie,  deferred  from  the 
previous  meeting  of  the  CBC  board,  will  be 
heard  again.  They  are  John  Lionel  Cohen  and 
Carmen  Primo  Greco.  Both  seek  250  w  sta- 
tions on  1400  kc. 

CJOC  Lethbridge  is  requesting  increase  in 
power  from  5  kw  on  1220  kc  to  10  kw  day- 
time and  5  kw  nighttime  on  1220  kc.  CJBR 
Rimouski  has  requested  power  increase  from  5 
kw  to  10  kw  on  900  kc.  CKPC-FM  Brantford 
wants  to  change  frequency  from  94.7  mc  to 
92.1  mc. 

Emergency  transmitter  licenses  are  being 
asked  for  by  CKRD  Red  Deer,  CHNC  New 
Carlisle  and  CKOM  Saskatoon.  A  large  num- 
ber of  stations  have  requested  permission  to 
make  share  transfers. 

CKLW-TV  Staff  Named, 
Includes  S.  C.  Ritchie 

S.  CAMPBELL  RITCHIE,  for  several  years 
program  director  of  CKLW  Windsor,  Ont.,  has 
been  appointed  director  of  operations  for 
CKLW  and  CKLW-TV,  which  is  planning  to 
debut  in  early  September,  it  was  announced 
last  week  by  J.  E.  (Ted)  Campeau,  president. 

Mr.  Campeau  announced  several  other  ap- 
pointments. Arthur  MacColl,  film  director  at 
WJBK-TV  Detroit  for  2Vi  years,  assumes  that 
position  with  CKLW-TV.  Don  Sharon  will  be 
his  assistant.  Bruce  Chick,  continuity  director 
for  radio,  is  now  tv  traffic  director.  Don  Grant, 
assistant  chief  photographer  for  the  Windsor 
Daily  News  for  15  years,  has  been  named  news 
photographer. 

Three  tv  directors  have  been  appointed: 
Al  Venning,  Charles  Broadhead  and  Bernard 
Holland.  Frank  Quinn,  formerly  of  Chrysler 
Corp.,  has  been  assigned  to  tv  production. 
Charles  Knight  will  be  art  director  and  Giles 

Broadcasting   •  Telecasting 


McMahon  will  devote  a  large  part  of  his  time 
to  program  promotion. 

John  Gordon  has  transferred  from  chief  an- 
nouncer to  program  director  of  radio.  Margaret 
Marshall  will  be  in  charge  of  CKLW  traffic 
and  continuity.  Art  Turnbull,  staff  announcer 
for  the  past  12  years,  has  assumed  new  respon- 
sibilities as  director  of  production  facilities. 

Canadian  Political  Tv 
Study  Planned  in  Fall 

WHAT  PART  Canadian  television  will  play  in 
politics  is  to  be  discussed  at  a  meeting  of 
Canada's  political  parties  with  the  Canadian 
Broadcasting  Corp.  at  Ottawa  this  fall.  With 
Canadian  tv  only  two  years  old,  political  parties 
have  not  yet  used  the  medium  extensively. 

At  the  1953  general  federal  elections  there 
were  only  two  stations  in  operation.  By  the 
end  of  1954  there  will  be  close  to  25  stations 
on  the  air  across  Canada.  It  is  expected  that  a 
formula  similar  to  that  used  on  radio  broad- 
cast stations  will  be  developed,  which  gives  the 
various  major  political  parties  free  time  based 
on  their  standing  in  the  Canadian  House  of 
Commons. 

At  election  times  CBC  stations  do  not  sell 
time  to  candidates,  while  independent  stations 
are  permitted  to  do  so.  It  is  not  known  yet  if 
CBC  will  continue  this  rule  on  tv,  inasmuch  as 
tv  costs  are  much  higher  than  radio.  Only 
political  telecasts  to  date  have  been  at  the  1954 
Toronto  civic  elections,  when  city-wide  candi- 
dates were  given  an  opportunity  to  air  their 
platforms  at  one  free  program  period. 


Canadian  Tv  Set  Sales 
Continue  Upward  Climb 

SALES  of  television  receivers  in  Canada  dur- 
ing June  were  22,343  sets,  bringing  the  total 
sales  of  the  first  half  of  the  year  to  181,233 
sets  valued  at  $65,084,060,  according  to  figures 
of  the  Radio-Television  Manufacturers  Assn.  of 
Canada.  This  compares  to  sales  of  125,140 
receivers  for  the  first  half  of  1953. 

Factory  production  of  tv  receivers  for  the 
first  half  of  the  year  amounted  to  211,480 
sets  compared  to  167,853  in  the  first  half 
of  1953.  Canadian  tv  factories  plan  to  build 
another  104,343  tv  receivers  in  the  next  three 
months,  according  to  the  association  report. 

Distribution  of  sales  for  the  first  half  of 
1954  shows  84,808  sets  sold  in  the  province 
of  Ontario,  61,977  in  Quebec  province,  18,600 
in  British  Columbia,  10,109  in  the  three  prairie 
provinces,  and  5,739  in  the  four  Atlantic 
Coast  provinces. 

CHCH-TV  Revises  Rates 

CHCH-TV  Hamilton,  Ont.  (ch.  11),  has  re- 
leased a  new  rate  card,  effective  Sept.  15,  with 
Class  A  one  hour  starting  at  $400.  One  minute 
spots  Class  A  are  $90.  No  frequency  discounts 
are  given  for  periods  of  less  than  15  minutes. 
In  staff  changes,  S.  J.  Bibby  has  been  appointed 
assistant  manager,  J.  R.  Peters  commercial 
manager,  Russ  Eastcott  program  manager,  and 
Tom  Sutton  executive  production  director.  Ken 
Soble,  owner  of  CHML  Hamilton,  is  general 
manager. 


The  mighty  array  of  CBS  talent  plus  the  longtime 
top-rated  local  WBEN  programs  make  WBEN  more 
than  ever  f  HE  buy  in  New  York  State's  second  market. 
Call  or  write  any  CHRISTAL  office 
in  New  York,  Chicago,  San  Francisco,  Boston  or  Detroit, 


August  30,  1954    •    Page  95 


AWARDS 


Colgate  Merchandising 
Awards  to  WMT,  Others 

WMT  Cedar  Rapids  won  the  $500  first  prize 
in  Colgate-Palmolive  Co.'s  radio-tv  station 
merchandising  contest,  the  company  has  an- 
nounced. The  station  contest  was  held  in  con- 
junction with  Palmolive  soap's  search  for  the 
"most  beautiful"  American  schoolgirl. 

C-P  cited  Jim  Bowermaster,  promotion 
manager  at  WMT,  and  also  awarded  cash 
prizes  to  the  soap  firm's  representatives  who 
worked  with  the  winning  station. 

Runner-up  prize  of  $250  went  to  WSAZ- 
AM-TV  Huntington,  W.  Va.  (Charles  W. 
Dinkins,  promotion  manager). 

Third  prize  of  $150  was  presented  to  WTVJ 
(TV)  Miami,  Fla.,  of  which  Lynn  Morrow  is 
merchandising  manager. 

Awards  of  $100  each  were  given  to  KHQA- 
TV  and  WTAD  Quincy,  111.;  KGW  Portland, 
Ore.;  WNEM-TV  Bay  City,  Mich.  Other  prizes 
of  $50  each  went  to  KOA-AM-TV  Denver, 
KSL-TV  Salt  Lake  City,  WCCO-TV  Minne- 
apolis, KELO-AM-TV  Sioux  Falls  and  WHEN- 
TV  Syracuse. 

Honor  to  Brennan 

LIBBY  BRENNAN  of  WILK-TV  Wilkes-Barre, 
Pa.,  is  the  recipient  of  a  special  resolution 
adopted  by  the  Wyoming  Valley  Community 
Chest's  board  of  directors  honoring  her  com- 
munity interest  program,  Libby  at  Large. 
Andrew  Hourigan  Jr.,  chairman  of  the  1953 
Chest  fund  drive,  made  the  presentation.  Miss 
Brennan  is  woman's  editor  of  WILK-TV. 


DOMINATES 

Long  Island's  Big,  Rich 

NASSAU  COUNTY 

$1,003,784,000 
RETAIL  SALES 

(Sales  Mgt.) 

*     *  * 

\A^HL!  has  a  larger  daytime  audience 
in  the  Major  Long  Island  Market  than 
any  other  station.  (Conlan) 


ABOVE:  Jim  Bowermaster  (2d  from  I), 
WMT  Cedar  Rapids  promotion  manager, 
receives  the  first  prize  of  $500  from  James 
V.  Volmer  (2d  from  r),  C-P  district 
supervisor,  Looking  on  are  Ray  Elder  (I), 
C-P  local  representative,  and  William  B. 
Quarton,  WMT  general  manager.  AT 
RIGHT:  Charles  W.  Dinkins  (I),  WSAZ-AM- 
TV  Huntington,  W.  Va.,  promotion  man- 
ager receives  from  John  Chalek,  Colgate- 
Palmolive  Co.'s  Cincinnati  district  manager 
the  second  prize  of  $250  for  promoting 
C-P's  contest  to  find  America's  most 
beautiful  schoolgirl. 


AWARDS  SHORTS 

James  A.  Noe,  owner,  KNOE-AM-TV  Mon- 
roe, La.,  and  WNOE  New  Orleans,  and  for- 
mer governor  of  state,  received  replica  of  page 
from  "Book  of  Golden  Deeds,"  into  which  his 
name  was  entered  for  outstanding  citizenship 
by  Exchange  Club  of  Monroe  for  ".  .  .  de- 
votion to  public  service  in  this  area." 

Dave  Showalter,  director  of  public  affairs, 
Columbia  Pacific  Radio  Network,  Hollywood, 
received  personal  commendation  from  Gen. 
N.  F.  Twining,  USAF  chief  of  staff,  for  Storm 
Warning  program,  which  also  won  best  public 
affairs  program  award  of  Radio-Tv  News  Club 
of  Southern  California  [B*T,  June  7]. 

WSAZ-TV  Huntington,  W.  Va.,  .  presented 
Award  of  Merit  from  Forty  and  Eight  Society 
for  public  service  activity. 

Sylvester  L.  Weaver  Jr.,  president,  NBC,  pre- 
sented "Citation  for  Public  Service"  for  NBC- 
TV's  "outstanding  contribution  to  consumer 
education"  through  network's  Home  program 
from  Grolier  Society. 

Hugh  B.  Terry,  general  manager,  KLZ-TV 
Denver,  presented  award  for  outstanding  pub- 
lic service  in  the  field  of  Americanism  from 
Leyden  -  Chiles  -  Wickersham  Post,  American 
Legion,  Denver. 

James  Christian  Pfohl,  director,  Men  Who 


Make  Music,  WBTV  (TV)  Charlotte,  N.  C, 
awarded  honorary  degree  of  doctor  of  music 
by  Cincinnati  Conservatory  of  Music. 

WJAR-TV  Providence,  R.  I.,  presented  Cer- 
tificate of  Merit  from  American  Legion  Auxili- 
ary Dept.  of  Rhode  Island,  "in  recognition  of 
its  important  contribution  to  the  .  .  .  commu- 
nity .  .  .." 

Dr.  Lee  De  Forest,  radio-tv  equipment  in-(i 
ventor,    presented    Medal    of  Achievement 
Award  by  Los  Angeles  Breakfast  Club  for- 
outstanding  service  in  field  of  electronics. 

Bill  Givens,  KYW  Philadelphia,  presented  cer- 
tificate of  appreciation  of  Veterans  Administra- 
tion in  recognition  of  "outstanding  work  with 
hospitalized  war  veterans." 

Sig  Sakowicz,  commentator,  WAIT  Chicago, 
presented  President  Eisenhower  Award  for 
volunteer  services  with  special  events  div.,  U.  S. 
Treasury  Dept.,  for  contributions  to  bond  pro- 
gram and  association  with  special  events  com- 
mittee since  1949. 

Ziv  Television  Programs  Inc.,  N.  Y.,  for  its 

/  Led  Three  Lives,  awarded  certificate  of  ap- 
preciation by  Veteran  of  Foreign  Wars  for  de- 
picting for  "the  American  people  the  insidious 
communist  plot  against  the  free  world." 

J  i 

Austin  Schneider,  newsman,  KVTV  (TV)  Sioux 
City,  Iowa,  named  "Kernel  of  Iowa"  by  Iowa 
Press  Assn.  for  outstanding  promotion  of  state 


Page  96    •    August  30,  1954 


Broadcasting    •  Telecasting 


NETWORKS 


and  participation  in  state  activities. 

Roy  Neal,  news  editor,  KNBH  (TV)  Holly- 
wood, awarded  plaque  from  Los  Angeles  Com- 
munity Chest  for  "generous  and  constant  ef- 
forts" in  behalf  of  Community  Chest,  his  fight 
against  juvenile  delinquency  and  "excellent  re- 
porting of  the  facts." 

KUAM  Agana,  Guam,  commended  by  Guam- 
anian  Territorial  Legislature  for  "unbiased  and 
unprejudiced"  coverage  of  current  legislative 
i  session. 

Dean  Martin  and  Jerry  Lewis,  NBC-AM-TV 
comedy  team,  named  "Citizens  of  the  Year"  in 
"recognition  of  their  outstanding  service  to  our 
country  in  many  worthy  charitable  and  civic 
causes"  by  Guardians,  California  organization 
dedicated  to  support  of  Los  Angeles  Jewish 
Home  for  Aged. 

—  PROFESSIONAL  SERVICES  — 
Cottone  &  Scheiner  Moves 

THE  WASHINGTON  radio-tv  law  firm  of  Cot- 
tone  &  Scheiner  moves  Wednesday  to  1820 
Jefferson  Place  N.W.,  Zone  6.  New  telephone: 
Executive  3-4477.  Partners  Benedict  P.  Cot- 
tone  and  Arthur  Scheiner  formerly  were  FCC 
general  counsel  and  chief  of  Broadcast  Bureau 
Rules  &  Standards  Div.,  respectively. 

PROFESSIONAL  SERVICES  PEOPLE 

W.  Thomas  Deason,  formerly  with  Civil  Aero- 
nautics Administration,  has  established  a  con- 
sulting practice  in  Orlando,  Fla.,  specializing  in 
broadcast  antenna  surveys  and  locations.  A 
pilot,  Mr.  Deason  for  18  years  was  in  air 
traffic  control  and  communications  with  CAA 
and  served  as  secretary  and  alternate  commerce 
member  of  Atlanta  Air  Space  Subcommittee. 

Walter  L.  Tillman,  formerly  with  RCA,  to  Tv 
Guide,  Philadelphia,  as  manager,  Philadelphia 
edition;  Gilbert  Kahn,  promotion  dept.,  New 
.  York  edition,  becomes  manager  of  New  York 
State  edition  headquartered  in  Albany. 

Morris  B.  Rotman,  president,  Harshe-Rotman 
'Inc.  (public  relations  firm),  Chicago,  named 
chairman,  Public  Relations  Clinic. 

I  Robert  J.  Flood,  account  executive,  Rogers  & 
Cowan  (public  relations),  N.  Y.,  father  of  girl, 
Veronica  Maria,  Aug.  18. 


PIRACY 
COPYRIGHT 
VIOLATION 


Our  special 
INSURANCE 
answers  the  problem 
of  claims  in  this  field 
ADEQUATELY  •  INEXPENSIVELY 


WRITE  FOR  DETAILS  AND  RATES 

MPLOYERS  REINSURANCE 
CORPORATION 

INSURANCE  EXCHANGE 
KANSAS  CITY,  MISSOURI 


AT&T  PLANS  NETWORK  COLOR  SERVICE 
IN  95  CITIES  BY  THE  END  OF  1954 

Currently  service  is  being  rendered  in  66  cities.  Most  of  principal 

routes  are  to  be  color-equipped  by  November.    It's  expected  that 

the  yearend  goal  will  bring  color  service  to  at  least  the  187  stations 

that  now  receive  network  service. 

NETWORK  color  television  as  well  as  black- 
and-white  is  now  being  fed  to  about  96  stations 
in  66  U.  S.  cities  and  the  totals  are  expected  to 
reach  approximately  125  stations  in  some  95 
cities  by  the  end  of  this  year,  AT&T's  Long 
Lines  Dept.  reported  last  week. 

Ralph  L.  Helmreich,  Long  Lines  director  of 
operations,  estimated  the  company  would  have 
most  of  its  principal  routes  equipped  for  color 
by  November. 

The  66  cities  to  which  color  programs  can 
now  be  transmitted  contain  a  total  of  146  net- 
work outlets.  In  the  95  cities  where  color  is 
expected  to  be  available  by  year's  end,  there 
currently  are  187  stations  that  receive  network 
service.  Several  other  stations  and  cities  are 
expected  to  start  getting  color  service  early  in 
January. 

While  the  AT&T  figures  show  color  can  be 
sent  to  66  cities,  it  has  no  way  of  estimating 
the  number  of  stations  able  to  receive  these 
signals  and  put  them  on  the  the  air  via  color- 
equipped  transmitters.  According  to  surveys 
by  the  major  networks,  about  50  stations  are 
now  equipped  to  carry  color,  with  the  num- 
ber increasing  each  month. 

Of  the  59,000  channel  miles  of  tv  facilities 
now  in  service,  approximately  31,000  have  been 
re-engineered  and  re-equipped  to  carry  color  as 
well  as  black-and-white,  the  announcement  said. 
The  transformation  requires  new  equipment  for 
transmission,  testing  and  monitoring,  plus  addi- 
tional specially  trained  employes  to  set  up  and 
maintain  the  channels. 

The  Long  Lines  Department  noted  that  the 
first  public  colorcast  from  coast  to  coast  was 
carried  last  Jan.  1  when  the  Tourament  of 
Roses  Parade  in  Pasadena  was  fed  to  stations 
in  18  cities.  This  year  also  marks  the  25th 
anniversary  of  the  first  public  demonstration 
of  color  tv,  the  announcement  added,  pointing 
out  that  on  June  27,  1929,  a  group  of  newsmen 
gathered  in  Bell  Telephone  Labs  in  New  York 
to  see  a  colorcast  of  an  American  flag  flying  in 
the  breeze. 

AT&T's  list  of  the  66  cities  that  can  now 
receive  network  color  programs  include: 

Ames,  Iowa;  Atlanta;  Austin,  Tex.;  Baltimore: 
Bangor,  Me.;  Birmingham,  Ala.;  Bloomington, 
Ind.;  Boston;  Buffalo;  Charlotte,  N.  C;  Chicago; 
Cincinnati;  Cleveland;  Columbus,  Ohio;  Dallas; 
Davenport,  Iowa;  Dayton,  Ohio;  Denver;  Detroit; 
Ft.  Worth;  Fresno,  Calif.;  Grand  Rapids,  Mich.; 
Hampton,  Va.;  Harrisburg,  Pa.;  Houston;  Hunt- 
ington, W.  Va.;  Hutchinson,  Kan.;  Indianapolis; 
Jackson,  Miss.;  Johnstown,  Pa.;  Kansas  City,  Mo.; 
Lancaster,  Pa.;  Los  Angeles;  Louisville;  Memphis; 
Milwaukee;  Minneapolis;  Monroe,  La.;  Nashville; 
New  Orleans;  New  York;  Norfolk,  Va.;  Oklahoma 
City;  Omaha;  Peoria,  111.;  Philadelphia;  Portland, 
Ore.;  Providence;  Richmond,  Va.;  St.  Louis;  St. 
Paul;.  Salt  Lake  City;  San  Antonio,  Tex.;  San 
Francisco;  Schenectady;  Seattle;  South  Bend, 
Ind.;  Syracuse;  Toledo;  Tulsa;  TJtica,  N.  Y.; 
Washington;  Wilmington,  Del.;  Winston-Salem, 
N.  C;  Youngstown,  Ohio;  Rock  Island,  111. 

Other  cities  expected  to  be  capable  of  get- 
ting network  color  by  Dec.  31  include: 

Bethlehem,  Pa.;  Binghamton,  N.  Y.;  Cham- 
paign, 111.;  Columbia,  S.  C;  Des  Moines;  Erie, 
Pa.;  Fort  Wayne,  Ind.;  Galveston;  Jacksonville, 
Fla.;  Knoxville;  Lansing,  Mich.;  Lynchburg,  Va.; 

Pine  Bluff  (Little  Rock);  Quincy,  111.; 


Macon,  Ga 
Portland,  Me.; 


Roanoke,  Va.;  Rochester,  N.  Y. 


Saginaw;  San  Diego;  Sioux  City;  Springfield, 
Mass.;  Tacoma;  Topeka;  Waterloo;  West  Hart- 
ford, Conn.,  and  Wheeling. 

Networks  Offer  Time 
For  Democratic  Rebuttal 

A  DEMOCRATIC  National  Committee  spokes- 
man said  last  week  his  party  has  been  offered 
half-hour  periods  on  ABC  Radio,  ABC-TV, 
Mutual,  NBC  Radio  and  NBC-TV  to  state  the 
Democratic  position  on  the  accomplishments  or 
shortcomings  of  the  83d  Congress. 

Democrats  requested  the  time  from  all  net- 
works last  Tuesday  following  President  Eisen- 
hower's review  the  day  before  on  all  radio  and 
tv  networks  of  the  Republican  administration's 
achievements. 

The  Democratic  spokesman  said  the  time 
probably  will  be  used  this  week  or  next  to  give 
views  of  the  minority  party  and  that  probably 
three  speakers  will  give  the  Democratic  side  on 
ABC,  MBS  and  NBC.  He  said  he  hoped  the 
NBC  part  would  be  simulcast. 

CBS  and  DuMont  turned  down  the  Dem- 
ocratic National  Committee's  request  last  week, 
both  on  similar  grounds,  CBS  stating:  "CBS  is 
not  granting  time,  in  line  with  its  fixed  policy 
of  not  doing  so  when  the  President  speaks  in 


HOTEL 

Li  Feu i  Weston 

MADISON  AT  50TH 

English  Lounge 
Meeting  place 
of  show  business 


MADISON  AT  52ND 

Barberry  Room 
Where  the  celebrities 
go  after  theatre 


Broadcasting 


Telecasting 


August  30,  1954 


Page  97 


NETWORKS 


his  official  capacity  as  President  of  the  United 
States." 

But  the  Democratic  committee  spokesman 
said  Thursday  negotiations  have  been  reopened 
with  CBS.  CBS,  he  said,  "misses  the  point" 
when  it  assumes  the  Democrats  want  to  answer 
the  President.  The  committee  earlier  had  said 
it  was  asking  for  time  "in  view  of  the  partisan 
nature"  of  the  President's  speech. 

The  Democratic  spokesman  said  DuMont 
has  indicated  it  will  consider  his  party's  request 
for  time.  No  new  negotiations  have  taken  place 
since  the  earlier  DuMont  refusal,  however,  he 
said. 

ABC  Radio  at  first  had  offered  Democrats 
the  9-9:30  p.m.  period  last  Friday,  but  this 
plan  was  canceled,  the  Democratic  spokesman 
said. 


AFFILIATION  agreement  with  ABC-TV  is 
signed  by  WCNY-TV  Carthage  (Water- 
town),  N.  Y.,  new  ch.  7  station  scheduled 
to  debut  Sept.  27.  L  to  r:  Jim  Higgins, 
assistant  manager  of  WWNY  Watertown, 
owned  by  the  Brockway  Co.,  WCNY-TV 
licensee;  John  B.  Johnson,  stations'  presi- 
dent, and  Louis  Saiff  Jr.,  general  manager 
of  the  radio  -  tv  -  newspaper  company. 
WCNY-TV  is  also  affiliated  with  CBS-TV. 

NBC-TV  Plans  Documentary 
To  Describe  Nuclear  Energy 

AN  HOUR-LONG  documentary-type  show, 
titled  Three,  Two,  One — Zero,  will  be  presented 
Sept.  13  at  8  p.m.  EDT  by  NBC-TV  to  tell  the 
story  of  nuclear  energy.  The  title  comes  from 
the  rhythmic  counting  of  the  seconds  that 
precedes  each  test  blast  of  a  nuclear  device. 

The  program,  entirely  on  film,  will  be  pro- 
duced with  the  technical  assistance  of  the 
Atomic  Energy  Commission  and  other  high 
government  officials  and  will  be  prepared  by 
the  NBC-TV  unit  which  worked  on  the  net- 
work's Victory  at  Sea  series.  Henry  Salomon 
Jr.,  who  produced  Victory,  also  will  produce 
the  atomic  bomb  documentary  and,  with  Rich- 
ard Hanser,  will  write  the  script.  Robert  Rus- 
sell Bennett  is  the  composer  of  an  official  or- 
chestral score  and  Alexander  Scourby  will  nar- 
rate. 

The  documentary,  NBC-TV  said,  will  use 
film  footage  available  in  the  U.  S.,  as  well  as 
from  Russia,  Japan  and  elsewhere  and  will 
include  a  selection  of  shots  taken  from  52  dif- 
ferent nuclear  plants. 


I -TV  ABC-TV 
BREAK  AFFILIATION 

Demand  for  increased  pay- 
ments to  the  network  is  cited 
by  the  station  for  negotiations 
stalemate.  ABC-TV  charged 
WTVN-TV  with  refusing  to 
offer  the  network  the  'free 
hours'  the  contract  calls  for. 

STALEMATED  in  negotiations  for  a  new 
affiliation  contract,  ABC-TV  and  WTVN-TV 
Columbus,  Ohio,  parted  company  upon  termi- 
nation of  their  old  contract  at  midnight  last 
Tuesday. 

WTVN-TV  already  had  notified  ABC-TV 
advertisers  and  their  agencies  of  the  impasse 
and  offered  to  continue  carrying  their  pro- 
grams on  a  feed  from  ABC,  or,  if  ABC  re- 
fused to  feed,  to  carry  them  on  a  spot  basis. 

ABC-TV  officials  reported  late  last  week 
that  they  were  "taking  care  of  all  our  adver- 
tisers" via  WLWC  (TV)  or  WBNS-TV,  both  in 
Columbus,  and  would  not  feed  programs  to 
WTVN-TV.  A  WTVN-TV  authority  mean- 
while said  it  was  set  that  General  Mills  will 
continue  to  sponsor  Lone  Ranger,  half-hour 
film  show,  on  WTVN-TV  and  that  other  spon- 
sored ABC-TV  shows  might  be  held. 

The  parting  appeared  wholly  amicable.  Both 
sides  made  plain  that  no  animosity  was  involved, 
but  merely  a  failure  to  come  to  terms. 

WTVN-TV's  wire  to  advertisers  and  agencies 
cited  "the  network's  demand  for  vastly  increased 
payments  by  the  station  to  the  network."  ABC 
authorities  said  they  had  offered  WTVN-TV  a 
"standard  basic  affiliation  contract"  and  that 
WTVN-TV  had  turned  it  down.  The  station 
was  represented  as  refusing  to  give  the  net- 
work "free  hours" — the  standard  contract  calls 
for  22  such  free  hours  a  month — but  WTVN- 
TV  was  said  to  contend  it  knew  of  instances 
where  ABC-TV  affiliates  did  not  give  the  net- 
work 22  free  hours  and  that  WTVN-TV  did  not 
feel  it  should  go  along  if  any  other  stations  get 
exceptions. 

Both  Will  Talk 

Both  sides  indicated  they  would  not  be  op- 
posed to  resuming  negotiations  but  neither 
appeared  willing  to  back  down  from  the  posi- 
tion it  had  held  during  the  discussions. 

Text  of  the  WTVN-TV  telegram  to  ABC-TV 
advertisers  and  agencies,  signed  by  J.  Walter 
McGough,  general  manager: 

"WTVN-TV  Columbus,  Ohio,  has  endeavored 
to  work  out  with  ABC  renewal  of  its  basic 
affiliation  contract  to  commence  Aug.  25,  1954. 
Because  of  the  network's  demand  for  vastly  in- 
creased payments  by  the  station  to  the  network, 
it  has  been  impossible  to  arrive  at  a  new 
contract. 

"We  believe  you  will  want  to  assure  the  con- 
tinuation of  your  program  in  Columbus  after 
Aug.  24.  WTVN-TV  continues  to  be  available 
to  ABC  network  for  clearance  for  your  pro- 
gram. However,  ABC  approval  will  be  required. 
If  the  network  declines  to  continue  service, 
your  time  period  is  available  on  a  spot  basis. 
Please  direct  inquiries  to  Ken  Church  (execu- 
tive vice  president  of  the  station)  at  Katz 
(WTVN  representative),  New  York,  telephone 
Plaza  9-4460." 

WTVN-TV,  licensed  to  WTVN  Inc.  and  as- 
sociated in  ownership  with  WKRC-AM-TV 
Cincinnati,  is  on  ch.  6.  WLWC  (TV)  is  on 
ch.  4  and  WBNS-TV  is  on  ch.  10.  Only  other 
tv  station  authorized  in  Columbus  is  WOSU-TV, 
noncommercial  educational  outlet  not  yet  on 
the  air. 


Monroe  for  RCA 

VAUGHN  MONROE,  singer,  band- 
leader and  recording  artist,  starts  a  new 
career  in  September  when  he  becomes 
the  commercial  "spokesman"  for  RCA 
on  all  its  network  radio  and  tv  programs. 
RCA,  through  Kenyon  &  Eckhardt,  New 
York,  has  assigned  Mr.  Monroe  to  do  the 
commercials  on  the  new  Sid  Caesar  show 
and  the  Leland  Hayward  90-minute  color 
spectaculars. 


MR.  KOOP 


CBS  Appoints  Koop 
For  Both  Radio  and  Tv 

APPOINTMENT  of  Theodore  F.  Koop  as 
director  of  CBS  News  and  Public  Affairs  in 
Washington  was  announced  last  week  in  a 
further  move  in  the  consolidation  of  the  news 

and  public  affairs  de-  ^■.I^mgmmammmmmKmmm 
partments    of  CBS 
Radio  and  CBS-TV 
into   a   single  unit 
[B»T,  Aug.  23,  16]. 

Sig  Mickelson, 
who  heads  the  re- 
integrated radio -tv 
news  and  public  af- 
fairs operations  as 
a  vice  president  of 
CBS  Inc.,  announced 
the  appointment  and 
said  Mr.  Koop  would 
assume  his  expanded 
duties  upon  return 
from  a  European  vacation.  In  the  past  Mr. 
Koop  has  been  director  of  Washington  news 
and  public  affairs  broadcasts  for  CBS  Radio 
only. 

He  joined  the  staff  of  CBS  News  in  Washing- 
ton in  1948.  He  was  with  Associated  Press 
from  1928  to  1941,  later  was  on  the  editorial 
staff  of  the  National  Geographic  Society,  and 
during  the  war  was  an  assistant  director  of  the 
Office  of  Censorship.  He  recently  completed 
a  term  as  president  of  the  National  Press  Club, 
the  first  radio-tv  man  to  hold  that  post. 

Spanish  Language  Group 
Forms  Sombrero  Network 

FORMATION  of  the  Sombrero  Network,  com- 
posed of  seven  Spanish-language  stations  in  the 
Southwest,  was  announced  last  week  by  Rich- 
ard O'Connell,  Sombrero  national  represen- 
tative. 

Key  station  of  the  network  is  KCOR  San 
Antonio.  Other  stations  are  KWKW  Pasadena, 
Calif.;  KGBT  Harlingen,  KCCT  Corpus 
Christi,  KTXN  Austin,  all  Texas;  KABQ  Albu- 
querque, and  XEDF  Nuevo  Laredo,  Mexico. 

A  "package-price"  service  to  regional  and 
national  advertisers  will  be  offered,  according 
to  Mr.  O'Connell,  who  has  offices  in  New  York. 
Los  Angeles  and  San  Francisco. 

Three  Take  'Garry  Moore' 

THREE  new  sponsors  signed  for  Gany  Moore 
Show  on  CBS-TV  (Mon.-Thurs.,  10-10:30  a.m. 
EDT;  Fri.,  10-11:30  a.m.),  continuing  the 
show's  "sold-out"  status.  They  are:  Yardley  of 
London  Inc.,  for  the  Friday  10:30-10:45  a.m. 
segment,  starting  Oct.  1;  Economics  Labs,  for 
the  Friday  10: 15-10:30  period,  effective  Sept.  19, 
and  Miles  Labs  for  the  Tuesday  10-10:15  a.m. 
segment,  starting  Sept.  28.  Agencies:  N.  W. 
Ayer  &  Son  for  Yardley;  Scheidler,  Beck  & 
Werner  for  Economics  Labs,  and  Geoffrey 
Wade  Adv.  for  Miles  Labs. 


Page  98 


August  30,  1954 


Broadcasting 


Telecasting 


MR.  DAMM 


MR.  WHEELER 


MR.  EVANS 


MR.  COY 


MR.  REINSCH 


NBC  AFFILIATE  PANEL  PLANS  RADIO  STUDY 


A  five-man  committee  has 
been  named  to  appraise  the 
standing  of  network  radio. 
Members:  Wayne  Coy,  Walter 
Damm,  Ralph  Evans,  J.  Leon- 
ard Reinsch,  Edwin  Wheeler. 

NETWORK  RADIO'S  place  in  the  changing 
national  scene  will  be  appraised  by  a  special 
NBC  Radio  Affiliates  Study  Committee,  accord- 
ing to  Robert  D.  Swezey,  WDSU  New  Orleans, 
chairman  of  the  NBC  radio  affiliates  executive 
committee. 

A  five-man  group  of  affiliate  representatives 
will  direct  the  study,  authorized  June  28  at  the 
NBC  Radio  affiliates  meeting  held  in  New  York 
[B»T,  July  5].  Members  are  Wayne  Coy,  KOB 
Albuquerque;  Walter  J.  Damm,  WTMJ  Mil- 
waukee; Ralph  Evans,  WHO  Des  Moines;  J. 
Leonard  Reinsch,  WSB  Atlanta,  and  Edwin  K. 
Wheeler,  WWJ  Detroit.  The  committee  will 
name  its  own  chairman. 

Mr.  Swezey  said  the  study  group  "will  make 
a  full  and  projected  inquiry  into  the  patterns 
and  economics  of  radio  network  broadcasting 
and  their  adaptability  to  changing  conditions." 
The  committee  has  been  promised  the  full  sup- 
port of  the  network  in  retaining  professional 
assistance  needed  for  the  project. 

"Efforts  of  this  kind  have  been  made  before," 
Mr.  Swezey  said,  "but  I  do  not  believe  the 
whole  climate  of  the  radio  industry  and  the 
relationship  of  the  network  and  its  affiliates 
have  ever  been  more  favorable  for  the  accom- 
plishment of  a  thoroughly  objective  analysis 


WSAU-TV  Wausau,  Wis.,  owned  by  the 
Wisconsin  Valley  Television  Corp.,  ap- 
proves an  agreement  to  become  a  pri- 
mary interconnected  CBS-TV  affiliate. 
The  ch.  7  station  expects  to  begin  pro- 
gramming in  early  fall.  L  to  r:  Richard 
D.  Dudley,  assistant  general  manager; 
George  T.  Frechette,  general  manager, 
and  James  Harelson,  program  manager. 

Broadcasting    •  Telecasting 


and  determined  action  along  any  corrective 
lines  indicated  by  the  analysis.  Too  many  study 
committees  merely  fan  the  breeze  and  shovel 
water.  We  really  expect  this  one  to  accomplish 
something." 

Bendick  to  Today' 

ROBERT  L.  BENDICK,  former  executive  vice 
president  of  Cinerama  Productions  and  pre- 
viously director  of  news  and  special  events  for 
CBS-TV,  has  joined  NBC  and  will  produce 
NBC-TV's  Today  series  (Mon.-Fri.,  7-9  a.m. 
EDT  and  CDT).  As  producer  of  Today  he  suc- 
ceeds Mort  Werner,  recently  promoted  to  ex- 
ecutive producer  of  NBC-TV's  new  Partici- 
pating Programs  Dept.,  which  embraces  all  of 
the  network's  magazine  concept  programs. 

'Lewis'  Adds  Two  Sponsors 

TWO  NEW  sponsors  of  quarter-hour  periods 
of  CBS-TV's  Robert  Q.  Lewis  Show  (Mon.- 
Fri.,  2-3  p.m.  EDT)  were  announced  by  Wil- 
liam H.  Hylan,  vice  president  in  charge  of  net- 
work sales.  Sales  were  to  Miles  Labs  (for  Alka 
Seltzer)  and  Doeskins  Products  Inc.  Miles, 
through  Geoffrey  Wade  Adv.,  will  pick  up  the 
Tuesday,  2-2:15  p.m.  slot  beginning  Sept.  28, 
and  Doeskin,  through  Grey  Adv.,  signed  for 
the  same  segment  on  Friday,  beginning  Sept.  17. 

Two  Canada  Tvs  Join  CBS-TV 

CKCK-TV  Regina,  Sask.,  and  CBWT  (TV) 
Winnipeg,  Man.,  have  joined  CBS-TV  as  secon- 
dary affiliates,  Herbert  V.  Akerberg,  CBS-TV 
station  relations  vice  president,  announced  last 
week.  CKCK-TV,  on  ch.  2,  is  independently 
owned  but  represented  by  the  Canadian  Broad- 
casting Corp.  CBWT,  on  ch.  4,  is  owned  and 
operated  by  CBC. 


HEILWEIL  TO  HEAD 
NBC  MERCHANDISING 

EXPANSION  of  NBC  merchandising  activities 
and  the  appointment  of  Murray  Heilweil  as 
new  head  of  the  merchandising  department 
were  announced  last  week  by  George  H.  Frey, 
NBC  vice  president  in  charge  of  television  net- 
work sales. 

Mr.  Heilweil,  who  has  been  manager  of  the 
merchandising  department,  succeeds  Fred  N. 
Dodge  as  its  head.  Mr.  Dodge  is  leaving  NBC 
to  become  advertising  manager  of  True 
magazine. 

The  extension  of  the  department's  activities 
will  encompass  a  comprehensive  service  for 
advertisers  on  NBC-TV's  participating  pro- 
grams— Today,  Home  and  Tonight. 

Mr.  Frey  said  "this  is  a  logical  extension  of 
the  network's  'magazine  concept'  formula  of 
participation  programs,  which  is  to  increase  the 
scope  of  television  by  making  it  more  useful  to 
more  advertisers  and  a  greater  range  of  prod- 
ucts." He  noted  that  NBC's  merchandising 
service  also  is  still  available  to  any  NBC  net- 
work advertiser,  and  that  there  will  be  no 
change  in  the  structural  setup  of  the  depart- 
ment. 

NBC  recently  created  a  Participating  Pro- 
grams Dept.  embracing  the  three  magazine 
concept  programs.  Mr.  Heilweil  will  report  to 
Matthew  J.  Culligan,  sales  manager  of  this  de- 
partment, which  is  headed  by  Richard  A.  R. 
Pinkham. 

NETWORK  PEOPLE 

John  P.  Altemus,  special  assistant  to  sales  man- 
ager, WCAU-TV  Philadelphia,  appointed  ac- 
count executive,  for  ABC-TV's  WABC-TV  New 
York. 

Virginia  Miller,  society  editor,  Hollywood  Citi- 
zen-News, to  Don  Lee  Broadcasting  System, 
that  city,  as  log  editor. 

Jane  Westover,  formerly  food  editor,  Long 
Beach  Independent-Press  Telegram,  and  Don 
Jones,  staff  correspondent,  United  Press  Assn., 
L.  A.,  to  NBC,  Hollywood,  as  publicists. 

Lowell  Jackson,  WAKR-TV  Akron,  Ohio,  to 
radio  network  sales  staff,  ABC,  Chicago. 

Bob  Hall,  formerly  with  Avery-Knodel  Inc., 
Hollywood,  to  ABC  Radio  sales  staff,  same  city. 

Pat  Patrick,  40,  who  portrayed  Ercil  Twing  on 
CBS  Radio  Edgar  Bergen-Charlie  McCarthy 
Show,  died  Aug.  19. 


fH[  latest 

WCKY 


"...  Radio  is,  and  will  remain  the  basic 
communication  medium  of  the  United  States." 

Actg.  FCC  Chmn.  Rosel  H.  Hyde 


and  in  Cincinnati 
and  the  South 
Radio  is 


WCKY 


August  30,  1954    •    Page  99 


MANUFACTURING 


Webster  Presides 
At  Electronic  Show 

START  of  WESCON  (Western  Electronic 
Show  and  Convention)  was  marked  at  Los 
Angeles  airport  by  FCC  Commissioner  E.  M. 
Webster,  who  was  handed  a  Dick  Tracy-sized 
miniature  radio  receiver  as  he  stepped  from  the 
plane  and  heard  city  officials,  miles  away,  send 
welcome  messages  by  microwave. 

Over  20,000  electronic  engineers  and  scien- 
tists looked  at  exhibits  of  600  manufacturers 
during  the  three  day  convention  last  week, 
jointly  sponsored  by  West  Coast  Electronic 
Manufacturers  Assn.,  and  San  Francisco  and 
Los  Angeles  chapters  of  the  Institute  of  Radio 
Engineers.  Over  2,500  registrants  heard  latest 
developments  in  such  fields  as  broadcast  and 
tv  receivers,  electronic  tubes,,  vehicular  com- 
munication and  electronic  devices  (including 
transistors). 

Commissioner  Webster  presided  over  ve- 
hicular communication  sessions.  He  said  that 
with  5  million  such  units  on  air  now  and  in- 
creasing, control  poses  major  problem  to  FCC, 
especially  with  present  limited  frequencies. 

Exhibits  of  interest  to  radio-tv  industry  in- 
cluded an  all-transistor  portable  radio  demon- 
strated by  Raytheon  Manufacturing  Co.,  which 
runs  over  100  hours  on  four  flashlight  batteries. 

Eitel-McCullough  Inc.,  San  Bruno,  Calif., 
showed  a  new  radial  beam  power  tetrode  of 
metal  -  ceramic  construction,  which  permits 
simplified,  less  expensive  and  more  efficient 
am-tv  transmitter  construction. 

Gates  Radio  Co.,  Quincy,  111.,  showed  a 
"yard"  am-tv  audio  control  console,  compact 


DO  YOU  NEED 
COMPETENT  HELP? 

Is  there  a  TV  station  that  does  not  need 
additional  competent  help?  Not  accord- 
ing- to  what  station  managers  tell  us.  So 
we  have  established  a  personnel  depart- 
ment to  help  out.  We  offer  you  qualified 
graduates  who  will  make  competent 
workers  in  any  of  the  following  fields: 

•  Announcers 

•  Writers 

•  Camera  Assistants 

•  Boom  Operators 

•  Floor  Directors 

•  Make-up  Artists 

•  Film  Editors 

•  Salesmen 

Remember,  our  service  is  FREE.  We  are 
not  an  employment  agency.  We  simply 
supply  you  with  graduates  from  our 
school  who  have  been  screened  for  ability 
and  willingness  to  work.  Write  John 
Birrel,  Personnel  Director,  for  complete 
background  data. 

NORTHWEST  RADIO  &  TELEVISION  SCHOOL 

1221  N.W.  21st  Avenue 
Portland  9,  Oregon 


PAUL  L.  CHAMBERLAIN  (I),  general  manager  of  General  Electric  Co.'s  broadcast 
equipment  product  department,  presents  three  shares  of  company  common  stock 
each  to  three  GE  engineers  who  invented  devices  on  which  patents  have  been  filed. 
The  engineers,  who  were  awarded  the  stock  in  line  with  a  company  policy  to 
encourage  such  effort,  are  (I  to  r):  John  W.  Downie,  whose  invention  may  be  used 
to  align  all  types  of  tv  transmitters,  and  Hugh  Martin  and  Max  Diehl,  who  collabo- 
rated on  an  invention  for  color  tv. 


unit  employing  printed  wiring  and  plug-in  moni- 
tor amplifier  units  for  each  speaker. 

Andrew  Corp.,  Chicago,  demonstrated  new 
seven -eighths -inch  diameter  flexible  heliax 
cable,  combining  high  flexibility  with  high  trans- 
mission efficiency,  for  station  use. 

Lambda-Pacific  Engineering  Inc.,  Van  Nuys, 
Calif.,  displayed  type  6000  uhf  booster,  soon 
to  be  installed  in  Portland  and  Yakima  areas, 
which  increases  station  coverage  area. 

Dage  Electronics  Corp.,  Beech,  Ind.,  showed 
new  remote  controle  tv  camera  unit,  with  pan, 
tilt,  focusing,  turret  and  iris  mechanisms  com- 
pletely activated  by  servo  controls. 

Stromberg-Carlson  Co. 
Cuts  Color  Tv  to  $495 

ANOTHER  tv  set  manufacturer,  Stromberg- 
Carlson  Co.,  has  announced  a  50%  cut  in  its 
color  receiver  line,  following  the  lead  of  Emer- 
son and  RCA  [B*T,  Aug.  16,  9]. 

C.  J.  Hunt,  general  manager  of  Stromberg- 
Carlson's  radio-tv  division,  said  the  firm's 
Model  K-l,  15-inch  color  tv  receiver  now 
carries  a  new  list  price  of  $495.  The  model's 
former  list  price  was  $995.  The  drastic  reduc- 
tion matches  that  of  RCA  which  is  retailing  its 
color  set  at  the  same  price.  Emerson's  15-inch 
receiver  is  being  sold  at  $695. 

Mr.  Hunt  said  distributor  and  net  costs  are 
being  reduced  with  factory  rebates  to  distrib- 
utors who  in  turn  can  rebate  their  dealers  on 
existing  inventory. 

'205'  Tube  to  Be  Premiered 

CBS-COLUMBIA,  manufacturing  subsidiary  of 
CBS  Inc.,  will  hold  a  premiere  demonstration  of 
its  new  large-screen  color  tv  receivers,  incorpo- 
rating the  CBS-Colortron  "205"  tube,  at  the 
Drake  Hotel  in  Chicago  today  (Monday). 

CBS  showed  off  its  new  19-inch  color  tv  tube 
coincident  with  its  Aug.  22  colorcast  of  Toast 
of  the  Town  (also  see  In  Review),  and  the  con- 
sensus of  those  in  the  invited  audience  that  saw 
Toast  on  the  large  set  was  that  its  performance, 
if  short  of  perfect,  was  certainly  satisfactory. 
Flesh  tones  at  times  tended  to  be  reddish,  but  in 
general  the  colors  were  stable  throughout. 


440  MC  TRANSISTOR 
DEVELOPED  BY  BELL 

TV  SETS  powered  by  tiny  transistors  instead  of 
a  large  array  of  vacuum  tubes  are  brought 
nearer  to  reality  by  the  announcement  of  Bell 
Telephone  Labs  of  a  transistor  which  will 
operate  at  440  million  cycles,  higher  in  fre- 
quency than  any  previously  known  transistor. 
The  new  transistor  was  revealed  Friday  by  its 
inventor,  Dr.  J.  M.  Early,  in  a  talk  before  the 
Western  Electronics  Show  and  convention  at 
Los  Angeles. 

Use  of  the  new  transistor  in  tv  cable  repeaters, 
portable  radios  and  elsewhere  was  foreseen  by 
Bell  scientists,  who  noted  that  this  uhf  device, 
called  an  "intrinsic  barrier"  transistor,  can 
increase  an  electrical  signal  a  thousandfold, 
with  frequencies  as  high  as  3,000  megacycles 
theoretically  possible. 

Majestic  to  Introduce 
German  Hi-Fi  Equipment 

U.  S.  broadcasters  are  "missing  a  good  bet" 
by  not  broadcasting  better  quality  fm,  Leonard 
Ashbach,  board'  chairman  of  Majestic  Inter- 
national Corp.,  Chicago,  said  last  week  in  New 
York  at  his  firm's  showing  of  a  new  line  of 
German-manufactured  radio  receivers. 

The  new  radio  line,  featuring  ultra-high  fi- 
delity, multi-band  short  Wave  and  radio-phono- 
graph sets  is  to  be  introduced  to  the  U.  S. 
market  by  Majestic,  subsidiary  of  The  Wilcox- 
Gay  Corp.,  as  a  result  of  an  agreement  with 
Grundig  Radio  GMBH  of  Fuerth  Bay  in  West 
Germany.  U.  S.  name  will  be  "Grundig-Majes- 
tic  International." 

Mr.  Ashbach  asserted  tv's  advancement  in 
the  U.  S.  "has  stifled  any  major  attempts  to 
produce  ultra-high  fidelity,  short  wave  and  fm 
radio  and  we  have  found  from  our  world-wide 
explorations  that  European  manufacturers  are 
the  most  advanced  scientifically,  to  produce  this 
superior  audio  equipment." 

The  Grunding-International  line  has  13 
models  from  a  22-ounce  radio  at  $29.95  to  a 
hi-fi  combination  at  $1,000. 


Page  100    •    August  30,  1954 


Broadcasting   •  Telecasting 


FOR  THE  RECORD 


Halpin  Sees  Big  Demand 
For  Color  Tv  Receivers 

THE  DEMAND  for  color  tv  sets,  following 
their  mass  introduction,  "should  far  outstrip 
the  industry's  ability  to  produce  them"  and 
should  bring  stability  and  profit  to  the  entire 
tv  set  industry,  Dan  D.  Halpin,  general  sales 
manager,  tv  receiver  division,  Allen  B.  DaMont 
Labs,  said  in  an  address  prepared  for  presenta- 
tion Saturday  before  the  Texas  Radio  &  Tele- 
vision Service  Clinic  and  Electronic  Fair  at  the 
Adolphus  Hotel  in  Dallas. 

Mr.  Halpin  foresaw  "a  strong  market  for 
black-and-white  receivers  during  the  remainder 
of  this  year,"  when  he  expected  only  about 
20,000  color  sets  to  be  produced,  "with  produc- 
tion and  sales  leveling  off  somewhat  as  produc- 
tion on  color  receivers  is  increased." 

DuM.  Telecruiser  to  Bogota 

A  complete  DuMont  Telecruiser,  valued  at 
about  $100,000,  has  been  shipped  to  Colombia, 
S.  A.,  John  Morrissey,  manager  of  transmitter 
sales,  international  division  of  Allen  B.  DuMont 
Labs,  announced  last  week.  The  Telecruiser 
is  part  of  a  $300,000  order  of  tv  broadcasting 
equipment  which  is  being  sent  to  Bogota  for 
Colombia's  first  tv  station.  Plans  are  for  the 
Colombian  government,  sole  sponsor  of  tv 
there,  to  develop  a  national  tv  network.  The 
Bogota  station  went  on  the  air  last  June. 
DuMont  already  has  shipped  other  equipment 
there. 

MANUFACTURING  PEOPLE 

T.  Stanton  Fremont,  appliance  manager  for  dis- 
tributing branches,  Admiral  Corp.,  Chicago,  ap- 
pointed appliance  sales  manager  for  company. 

Charles  W.  Hosterman,  manager,  Sylvania  Elec- 
tric Products  Inc., 
radio  tube  div., 
Shawnee,  Okla.,  ap- 
pointed assistant  gen- 
eral manager,  elec- 
tronics div.,  Woburn, 
Mass. 

Howard  C.  Briggs, 
vice  president;  Carl- 
ton Wasmansdorff, 

director  of  engineer- 
ing; Gilbert  Hafner, 
director  of  manufac- 
turing; and  John  A. 
MR.  HOSTERMAN  Rhoads   Jr.,  chief 

electrical  engineer;  all  of  laboratory  div.,  Hoff- 
man Radio  Corp.,  L.  A.,  named  executive  vice 
president,  vice  president  in  charge  of  engineer- 
ing, vice  president  of  manufacturing  and  direc- 
tor of  engineering,  respectively. 

Fritz  A.  Franke.  communications  product  engi- 
neer, Hallicrafters  Co.,  Chicago,  and  newly- 
elected  president  of  Armed  Forces  Communica- 
tions Assn.,  Chicago  chapter,  appointed  chair- 
man of  special  SC-25  Committee  of  Radio  Tech- 
nical Commission  of  Marine  Services,  advisory 
body  to  government  agencies. 

Justin  R.  Typher,  field  engineer,  Micamold 
1  Radio  Corp.,  Brooklyn,  to  Allen  B.  DuMont 
Labs,  Clifton,  N.  J.,  as  manager,  government 
contracts  div.,  Washington. 

Arthur  E.  Welch  appointed  sales  promotion 
manager,  Sentinel  Radio  Corp.,  Evanston,  111. 

Broadcasting    •  Telecasting 


Station  Authorizations,  Applications 

(As  Compiled  by  B  »  T) 

August  19  through  August  25 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 

CP — construction  permit.  DA — directional  an-  megacycles.  D — day.  N — night.  LS — local  sun- 
tenna.  ERP — effective  radiated  power.  STL —  set.  mod.  —  modification,  trans.  —  transmitter, 
studio-transmitter  link,  synch,  amp. — synchro-  unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
nous  amplifier,  vhf — very  high  frequency,  uhf —  special  service  authorization.  STA — special  tern- 
ultra  high  frequency,  ant. — antenna,  aur. — aural.  porary  authorization.  (FCC  file  and  hearing 
vis.  —  visual,   kw  —  kilowatts,  w  —  watts,  mc —     docket  numbers  given  In  parentheses.) 


FCC  Commercial  Station  Authorizations 
As  of  July  31,  1954  * 


AM 

FM 

TV 

Licensed  (all  on  air) 

2,573 

533 

105 

CPs  on  air 

19 

26 

f304 

CPs  not  on  air 

121 

12 

169 

Total  on  Air 

2,592 

559 

409 

Total  authorized 

2,713 

571 

578 

Applications  in  hearing 

120 

3 

186 

New  station  requests 

167 

5 

16 

New  station  bids  in  hearing 

64 

0 

174 

Facilities  change  requests 

128 

17 

31 

Total  applications  pending 

714 

103 

227 

Licenses  deleted  in  July 

0 

0 

e 

CPs  deleted  in  July 

1 

0 

i 

*  Does  not  include  noncommercial  educational 
fm  and  tv  stations, 
t  Authorized  to  operate  commercially. 

*       *  * 


Am  and  Fm  Summary  through  Aug.  25 


Am 
Fm 


On 
Air 

2,607 
562 


Licensed 

2,580 
537 


CPs 

142 
38 


Appls. 
Pend- 
ing 

175 
6 


In 

Hear- 
ing 

4 
0 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  11,  7952: 
vhf  uhf 


Commercial 
Educational 


254 
14 


309 
18 


Total 

563i 
32 


Total  Operating  Stations  in  U.  S..° 


Commercial  on  air 
Noncommercial  on  air 


vhf 

269 
3 


uhf 

117 
4 


Total 

386 
7 


Applications  filed  since  April  14,  7952: 

New   Amend,   vhf      uhf  Total 
Commercial      923        337        715        526  1,242* 


Educational 


55 


28 


27 


55» 


Total  978        337        743        553  1,297* 

1  Ninety-three  CPs  (16  vhf,  77  uhf)  have  been 
returned. 

3  One  applicant  did  not  specify  channel. 
'  Includes  32  already  granted. 

*  Includes  593  already  granted. 


ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

KTHE  (TV)  Los  Angeles,  Calif.— U,  of  Southern 
Calif.,  Allan  Hancock  Foundation  granted  mod. 
of  CP  for  noncommercial  educational  ch.  28  to 
change  name  to  U.  of  Southern  California. 
Granted  Aug.  17;  announced  Aug.  24. 

KOMU-TV  Columbia,  Mo. — Curators  of  U.  of 
Mo.  granted  mod.  of  CP  for  ch.  8  to  change  ERP 
to  251  kw  visual,  126  kw  aural.  Granted  Aug.  17; 
announced  Aug.  24. 

KRCG  (TV)  Jefferson  City,  Mo.— Jefferson  Tv 
Co.  granted  mod.  of  CP  for  ch.  13  to  change  ERP 
to  105  kw  visual  "63.1  kw  aural;  studio  location 
to  U.  S.  Hwy.  54,  2  miles  S  of  New  Bloomfield, 
near  Jefferson  City;  antenna  height  above  aver- 
age terrain  660  ft.  Granted  Aug.  19;  announced 
Aug.  24. 

KLRJ-TV  Henderson,  Nev. — Southeastern  Pub. 

Co.  granted  mod.  of  CP  for  ch.  2  to  change  studio 
location  to  U.  S.  Hwy.  95,  8  miles  NW  of  Hender- 
son.   Granted  Aug.  20;  announced  Aug.  24. 

KOTV  (TV)  Tulsa,  Okla.— KOTV  Inc.  granted 
mod.  of  CP  for  ch.  6  to  change  ERP  to  100  kw 
visual,  60  kw  aural.  Granted  Aug.  20;  announced 
Aug.  24. 

WJAC-TV  Johnstown,  Pa. — WJAC  Inc.  granted 
mod.  of  CP  for  ch.  6  to  change  studio  location 
to  top  of  Laural  Hill,  approximately  4.5  miles  NW 
of  Johnstown.  Granted  Aug.  20;  announced  Aug.. 
24. 

KCBD-TV  Lubbock,  Tex.— Bryant  Radio  &  Tv 
Inc.  granted  mod.  of  CP  for  ch.  11  to  change  ERP 
to  100  kw  visual,  50  kw  aural:  antenna  height 
above  average  terrain  760  ft.  Granted  Aug.  17; 
announced  Aug.  24. 

WKOW-TV  Madison,  Wis.— Monona  Bcstg.  Co. 
granted  mod.  of  CP  for  ch.  27  to  change  ERP 
to  162  kw  visual,  87.1  kw  aural.  Granted  Aug. 
17;  announced  Aug.  24. 

APPLICATIONS 

WALA-TV  Mobile,  Ala.— Pape  Tv  Co.  amends 
bid  for  mod.  of  CP  for  ch.  10  to  change  trans- 
mitter location  to  0.7  mile  S  of  Hwy.  31,  near 
Spanish  Fort,  Ala.;  antenna  height  above  average 
terrain  624  ft.    Filed  Aug.  18. 

WMTW  (TV)  Poland,  Me.— Mt.  Washington  Tv 
Inc.  amends  bid  for  mod.  of  CP  for  ch.  8  to 
specify  studio  location  as  Reccar  Inn,  Poland 
Spring,  Me.    Filed  Aug.  18. 

KSWS-TV  Roswell,  N.  M.— John  A.  Barnett 
seeks  CP  to  change  transmitter  location  to  2  miles 
S  of  U.  S.  Hwy.  380  near  Caprock,  N.  M.;  ERP  to 
316  kw  visual,  160  kw  aural;  antenna  height  above 
average  terrain  1,000  ft.    Filed  Aug.  17. 


PULSE 

OF  SYRACUSE 

February,  1954 

shows  overwhelming  lead- 
ership in  this  5-station 
market  for 

WSYR 


Of  72  15-min.  periods 

6  a.m.  to  midnight 

WSYR  1st  in  54 
WSYR  2nd  in  18 

72 

ACUSE 

570  KC 

NBC  Affiliate  In  Central  New  York 


August  30,  1954 


Page  101 


WBEN-TV  Buffalo,  N.  Y. — WBEN  Inc.  seeks 
mod.  of  CP  for  ch.  4  to  change  ERP  to  100  kw 
visual,  50  kw  aural;  antenna  height  above  average 
terrain  1,200  ft.   Filed  Aug.  16. 

WBTJF-TV  Buffalo,  N.  Y.— WBTJF-TV  Inc.  seeks 
mod.  of  CP  for  ch.  17  to  change  ERP  to  149  kw 
visual,  74.5  kw  aural:  antenna  height  above  aver- 
age terrain  416  ft.    Filed  Aug.  20. 

KBES-TV  Medford,  Ore. — Southern  Ore.  Bcstg. 
System  seeks  mod.  of  CP  for  ch.  5  to  change 
studio  location  to  2000  Greater  Lake  Hwy.,  Med- 
ford.   Filed  Aug.  20. 

WGLV  (TV)  Easton,  Pa.-WGLV  Inc.  seeks 
mod.  of  CP  for  ch.  57  to  change  studio  location 
to  2857  Nazareth  Pike,  approximately  1  mile  from 
Easton  city  limits.    Filed  Aug.  24. 

KGUL-TV  Galveston,  Tex.— Gulf  Tv  Co.  seeks 
CP  for  ch.  11  to  change  transmitter  location  to 
Alvin-Friendswood  Rd.,  3  miles  NNE  of  Alvin, 
Tex.;  antenna  height  above  average  terrain  1,185 
ft.    Filed  Aug.  20. 

KGBT-TV  Harlingen,  Tex. — Harbenito  Bcstg. 
Co.  seeks  mod.  of  CP  for  ch.  4  to  change  studio 
location  to  2  miles  SE  of  Harlingen;  ERF  to  93.3 
kw  visual,  50.1  kw  aural;  antenna  height  above 
average  terrain  410  ft.    Filed  Aug.  18. 

WTVVV  (TV)  Milwaukee,  Wis. — Milwaukee  Area 
Telecasting  Corp.  seeks  mod.  of  CP  for  ch.  12  to 
change  transmitter  location  to  5201  N.  13th  St.; 
ERP  to  316  kw  visual,  158.5  kw  aural;  antenna 
height  above  average  terrain  993  ft.  Filed  Aug. 
18. 

CP  DELETED 

WFMJ-TV  Youngstown,  Ohio  —  Vindicator 
Printing  Co.  FCC  deleted  CP  for  station  on  uhf 
ch.  73  at  request  of  permittee.  Deleted  Aug.  23. 
(WFMJ-TV  is  now  operating  on  ch.  21.) 

New  Am  Stations  .  .  . 

APPLICATIONS 

Pine  Bluff,  Ark.— W.  L.  Kent  &  John  M.  Mc- 
Lendon  d/b  as  Pine  Bluff  Bcstg.  Co.,  1310  kc,  1 
kw  daytime.  Post  office  address  Box  523,  Green- 
ville, Miss.  Estimated  construction  cost  $14,200, 
first  year  operating  cost  $24,000,  revenue  $36,000. 
Principals  in  general  partnership  include  W.  L. 
Kent  (50%),  and  John  M.  McLendon  (50%). 
Messrs.  Kent  and  McLendon  are  associated  in 
the  ownership  of  WNLA  Indianola  and  WOKJ 
Jackson,  both  in  Miss.    Filed  Aug.  16. 

Colorado  Springs,  Colo.  —  Taylor  Bcstg.  Co. 
(KBIM  Roswell,  N.  M.),  1460  kc,  5  kw  daytime. 
Post  office  address  Box  525,  Roswell,  N.  M. 
Estimated  construction  cost  $34,000,  first  year 
operating  cost  $70,000,  revenue  $94,640.  Principals 
include  President-Treasurer  W.  C.  Taylor  (50%); 
Vice  President  Gene  Reischman  (20%);  Secretary 
Homer  Glover  (10%);  J.  Raymond  Harris  (10%), 
and  J.  Kenneth  Smith  (10%).   Filed  Aug.  23. 

Morehead,  Ky. — W.  S.  Sample,  Robert  S.  Bishop, 
Claude  L.  Clayton,  Roy  Cornette  d/b  as  Morehead 
Bcstg.  Co.,  1310  kc,  1  kw  daytime.  Post  office 
address  %  W.  S.  Sample,  Morehead.  Estimated 
construction  cost  $20,680,  first  year  operating  cost 
$40,000,  revenue  $50,000.  Principals  in  equal  part- 
nership include  W.  S.  Sample  (25%);  Robert  S. 
Bishop  (25%);  Claude  L.  Clayton  (25%),  and  Roy 
Cornette  (25%).    Filed  Aug.  20. 

Laurel,  Miss. — Carroll  F.  and  D.  N.  Jackson 
d/b  as  American  Southern  Bcstrs.,  790  kc,  1  kw 
daytime.  Post  office  address  118  W.  Kingston  St., 
Laurel.  Estimated  construction  cost  $3,900,  first 
year  operating  cost  $20,000,  revenue  $35,000.  Prin- 
cipals include  Carrol  F.  Jackson  (V2),  pastor, 
and  Dr.  D.  N.  Jackson  (Y2),  president  of  Conway 
(Ark.)  Baptist  College.    Resubmitted  Aug.  23. 

Salem,  Ohio— Sanford  A.  Schafitz  (WFAR  Far- 
rell,  Pa.),  1570  kc,  250  w  daytime.  Post  office 
address  Box  150,  Farrell.  Estimated  construction 
cost  $9,000,  first  year  operating  cost  $40,000,  rev- 
enue $45,000.  Mr.  Schafitz  is  sole  owner  of  WFAR. 


Filed  Aug.  23. 

Andrews,  Tex. — Joseph  E.  Young  &  Archie  W. 
Holman  d/b  Andrews  Bcstrs.,  1360  kc,  500  w  day- 
time. Post  office  address  %  Joseph  E.  Young, 
Andrews.  Estimated  construction  cost  $13,650, 
first  year  operating  cost  $14,400,  revenue  $20,000. 
Principals  in  general  partnership  include  Joseph 
E.  Young  (V2),  employe  at  KERB  Kermit,  Tex., 
and  Archie  W.  Holman  (Yz),  lumber  company 
owner.   Filed  Aug.  20. 

APPLICATIONS  AMENDED 

Gulfport,  Miss. — Denver  T.  Brannon  amends 
bid  for  new  am  station  on  970  kc  1  kw  daytime 
to  specify  1390  kc.   Filed  Aug.  16. 

Wellsboro,  Pa. — Farm  &  Home  Bcstg.  Co. 
amends  bid  for  new  am  station  on  1240  kc  250 
w  unlimited  to  specify  1570  kc  daytime.  Filed 
Aug.  16. 

Existing  Am  Stations  .  .  . 

ACTION  BY  FCC 

WSYD  Mt.  Airy,  N.  C— Mount  Airy  Bcstrs. 

granted  mod.  of  CP  to  change  transmitter  loca- 
tion to  on  right  of  Hwy.  163,  1  mile  NE  of  Mt. 
Airy.    Granted  Aug.  16;  announced  Aug.  24. 

APPLICATIONS 

WCNU  Crestview,  Fla. — Gulf  Shores  Bcstg.  Co. 

seeks  CP  to  change  from  1  kw  to  5  kw  on  1010 
kc.    Resubmitted  Aug.  17. 

WINN  Louisville,  Ky. — Kentucky  Bcstg.  Corp. 
seeks  CP  to  change  transmitter  location  to  Lex- 
ington Rd.  and  Gainstead  Drive,  Louisville;  install 
new  transmitter  and  make  changes  in  antenna 
system.   Filed  Aug.  10. 

KDEF  Albuquerque,  N.  M.  —  Frank  Quinn 
amends  bid  to  change  from  1280  kc  to  930  kc 
to  specify  1030  kc  1  kw  day,  500  w  night.  Filed 
Aug.  16. 

WGSM  Huntington,  N.  Y. — Huntington- Montauk 
Bcstg.  Co.  seeks  mod.  of  CP  to  change  studio  and 
transmitter  location  from  Huntington  to  Deer 
Park.    Filed  Aug.  20. 

WLIK  Newport,  Tenn. — Arthur  Wilkerson  tr/as 
Arthur  Wilkerson  Lumber  Co.  seeks  CP  to 
change  from  1  kw  to  5  kw  on  1270  kc.  Filed 
Aug.  17. 

Existing  Fm  Stations  .  - 

ACTIONS  BY  FCC 

KRFM  (FM)  Fresno,  Calif. — California  Inland 

Bcstg.  Co.  granted  STA  to  operate  from  4  p.m. 
to  11  p.m.  daily  for  period  ending  Dec.  1. 
Granted  Aug.  20;  announced  Aug.  24. 

KPLA  (FM)  Los  Angeles,  Calif.— School  of  Ra- 
dio Arts  granted  mod,  of  CP  to  change  to  ch.  282 
(104.3  mc);  antenna  height  above  average  ter- 
rain 98  ft.    Granted  Aug.  19;  announced  Aug.  24. 

WBEN-FM  Buffalo,  N.  Y.— WBEN  Inc.  granted 
mod.  of  CP  to  change  ERP  to  15.5  kw;  antenna 
height  above  average  terrain  1,320  ft.  Granted 
Aug.  19;  announced  Aug.  24. 

KWAX  (FM)  Eugene,  Ore. — Oregon  State  Bd. 
of  Education  granted  mod.  of  CP  for  noncom- 
mercial educational  fm  station  to  change  to  ch. 
216  (91.1  mc).  Granted  Aug.  19;  announced  Aug. 
24. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

WFMF  (FM)  Chicago,  HI.— WFMF  Inc.  granted 
assignment  of  license  to  Functional  Music  Inc. 
No  consideration  involved  as  both  are  subsidiaries 
of  Field  Enterprises  Inc.  Granted  Aug.  17; 
announced  Aug.  24. 

WXGI  Richmond,  Va. — Radio  Va.  Inc.  granted 
voluntary  acquisition  of  control  by  Douglas  H. 
Robertson  through  acquisition  of  23%  interest 


from  his  wife  Catherine  O.  Robertson.  Mr.  Rob- 
erston  now  owns  51%.  Granted  Aug.  18;  an- 
nounced Aug.  24. 

WCAX  Burlington,  Vt.— WCAX  Bcstg.  Corp. 
granted  voluntary  assignment  of  license  to  wholly 
owned  subsidiary  WCAX  Radio  Inc.  No  con- 
sideration involved  as  C.  P.  Hasbrook  is  sole 
owner.  WCAX  Bcstg.  will  remain  permittee  of 
WMTV  (TV)  Montpelier,  Vt.  Granted  Aug.  17; 
announced  Aug.  24. 

WCAX  Burlington,  Vt.  —  WCAX  Radio  Inc. 
granted  voluntary  transfer  of  control  to  C.  P. 
Hasbrook.  No  consideration  involved  as  Mr. 
Hasbrook  is  sole  owner.  Granted  Aug.  17;  an- 
nounced Aug.  24. 

APPLICATIONS 

KGIW  Alomosa,  Colo.— E.  L.  Allen  seeks  in- 
voluntary assignment  of  license  to  Delbert  Lloyd 
Allen,  administrator  of  the  estate  of  E.  L.  Allen, 
deceased.    Filed  Aug.  17. 

WDBF  Delray  Beach,  Fla. — Delray  Bcstg.  Corp. 
seeks  voluntary  transfer  of  control  through  sale 
of  all  stock  for  $60,000  to  WSRS  Inc.,  operator 
of  WSRS-AM-FM  Cleveland  Heights,  Ohio.  Prin- 
cipals include  President-Treasurer  Samuel  R. 
Sague  (90%);  Vice  President  Betty  W.  Sague, 
and  Secretary  George  P.  Buckford  (10%).  Filed 
Aug.  17. 

WTAN  Clearwater,  Fla.  —  Clearwater  Radio 
Bcstrs.  Inc.  seeks  voluntary  assignment  of  li- 
cense to  WTAN  Inc.  for  $106,000.  Principals 
include  President  William  G.  Wells  (55%),  80% 
owner  WMOA  Marietta,  Ohio,  and  V3  owner 
WNCO  Waterbury,  Conn.;  Vice  President  H.  D. 
Parker  (25%),  general  manager  and  11%  stock- 
holder WTAN,  and  Secretary-Treasurer  Mary  B. 
Wells  (20%).    Filed  Aug.  17. 

WGMA  Hollywood,  Fla. — Circle  Bcstg.  Corp. 
seeks  voluntary  assignment  of  license  to  South 
Jersey  Bcstg.  Co.  for  $25,000  and  assumption  of 
certain  obligations  for  approximately  $9,000. 
South  Jersey  Bcstg.  is  owner  of  WKDN-AM-TV 
Camden,  N.  J.  Principals  include  President- 
Treasurer  Ranulf  Compton  (34%)  Vice  Presi- 
dents Florence  Compton  (20%),  William  Ranulf 
Compton  (14%),  and  Doulglas  M.  Compton 
(14%),  and  Secretary  Alice  True  Giffen  (14%). 
Filed  Aug.  13. 

WPON  Pontiac,  Mich. — James  Gerity  Jr.  seeks 
voluntary  assignment  of  CP  to  Gerity  Bcstg.  Co-. 
No  consideration  is  involved  as  Mr.  Gerity  is 
sole  stockholder  of  Gerity  Bcstg.    Filed  Aug.  20. 

KE YD  -  AM  -  TV  Minneapolis,  Minn.  — Family 
Bcstg.  Corp.  seeks  voluntary  transfer  of  control 
to  Minneapolis  Tower  Co.  through  sale  of  30,000 
shares  of  stock  for  $300,000.  Principals  include 
Chairman  of  Board  William  M.  Baker;  President 
Leslie  Park;  Secretary  A.  S.  Trux;  Treasurer 
James  J.  Murphy,  and  Baker  Properties  Inc. 
(75.13%).  There  are  more  than  20  other  stock- 
holders holding  less  that  3%.    Filed  Aug.  20. 

KXOK  St.  Louis,  Mo.— KXOK  Inc.  seeks  volun- 
tary assignment  of  license  to  KXOK  Bcstg.  Inc. 
for  $300,000.  Principals  include  Elzey  M.  Roberts 
Jr.  (75%)  and  Chester  L.  Thomas  (25%),  general 
manager  of  KXOK.  Sale  was  necessitated  by 
FCC  condition  to  grant  of  KWK-TV.  Filed  Aug. 
13. 

KWK-AM-TV  St.  Louis,  Mo.— KWK  Inc.  seeks 
voluntary  transfer  of  control  to  Robert  T.  Con- 
vey, voting  trustee;  Globe-Democrat  Pub.  Co., 
KXOK  Inc.  and  KSTP  Inc.  Transfer  is  to  ef- 
fectuate merger  agreement  for  the  ch.  4  facility 
and  will  realign  ownership  as  follows:  Robert 
T.  Convey  and  associates  (28%);  Globe-Democrat 
(23%);  KSTP-AM-TV  Minneapolis-St.  Paul 
(23%);  KXOK  Inc.  (23%),  and  St.  Louis  resi- 
dents of  Missouri  Valley  Tv  Co.  (3%).  Filed 
Aug.  13. 

WNNC  Newton,  N.  C— John  C.  Greene  Jr.  & 
R.  H.  Whiteside  d/b  as  Southern  Radiocasting  Co. 

seek  voluntary  assignment  to  Newton-Conover 
Bcstg.  Co.  for  $7,500.  Principals  include  Presi- 
dent Earl  Reid  Holder  (59%),  former  y3  owner 
WNNC  and  20%  owner  WLON  Lincolnton,  N.  O,  ■ 
and  Secretary-Treasurer  Robert  M.  Dellinger 
(39%),  department  store  manager.   Filed  Aug.  19. 

WHIZ  Zanesville,  Ohio— Clay  Littick,  et  al.,  d/b 
as  Southeastern  Ohio  Tv  System  seeks  assignment 
of  CP  to  new  partnership  under  same  name. 
Partnership  is  composed  of  The  Zanesville  Pub. 
Co.  (63%);  Southeastern  Ohio  Bcstg.  System  Inc. 
(20%);  Ernest  B.  Graham  (11%);  and  Clarence 
A.  Graham  (6%).  There  is  no  substantial  change 
in  ownership  as  Mr.  Littick  is  87.5%  owner  of 
Zanesville  Pub.  Co.,  which  in  turn  owns  60%  of 
of  Southeastern  Ohio  Bcstg.    Filed  Aug.  19. 

WCRE  Cheraw,  S.  C— Chesterfield  Bcstrs.  Inc. 
seeks  voluntary  assignment  of  license  to  Three 
States  Bcstg.  Co.  for  $21,500.  Three  States  Bcstg. 
is  operator  of  WHJC  Matewan,  W.  Va.  Principals 
include  President  Fred  Morningston  (16%%); 
Vice  President  Donna  Bjork  (16%%),  and  Sec- 
retary-Treasurer Fred  A.  Staples  (16%%).  Filed 
Aug.  16. 

WCDT  Winchester,  Tenn.— Arthur  D.  Smith  Jr. 

seeks  voluntary  assignment  of  license  to  Royce 
E.  Richards,  Ernest  F.  Richards  Sr.,  Ernest  F. 
Richards  Jr.  d/b  as  Franklin  County  Bcstg.  Co. 
for  $40,000  plus  assumption  of  approximately 
$5,790  in  liabilities.  Principals  include  President 
Royce  E.  Richards  (%),  secretary-treasurer-20% 
owner  WMMT  McMinnville,  Tenn.;  Ernest  F. 
Richards  Sr.  (%),  dentist,  and  Ernest  F.  Richards 
Jr.  (%),  WMMT  program  director-announcer 
Filed  Aug.  23. 

KMLW  Marlin,  Tex.— Hugh  M.  McBeath  Jr.  & 
Charles  E.  Reagen  d/b  as  Falls  County  Public 
Service  seek  voluntary  assignment  of  license  to 
KMLW  Inc.  Partners  each  retain  49%  interess 
with  1%  interest  sold  to  Messrs.  Duane  W. 
Ramsey  and  Jerry  Hughes  each.    Filed  Aug.  16. 


amplifier.  Already  hundreds  in  use. 


A  quality  product  through  and  through  and  priced  low 
because  of  mass  production.  Stock  availability. 
■  THE  GATES  RADIO  COMPANY,  Quincy,  III.,  U.S.A. 


Broadcasting    •  Telecasting 


Hearing  Cases 


INITIAL  DECISIONS 

Binghamton,  N.  Y. — New  tv,  ch.  40.  FCC  hear- 
ing examiner  William  G.  Butts  issued  initial 
decision  looking  toward  grant  of  the  application 
of  Southern  Tier  Radio  Service  Inc.  for  CP  for 
new  tv  station  on  ch.  40  in  Binghamton,  N.  Y. 
and  denial  of  the  competing  application  of  Otta- 
way  Stations  Inc.,  Endicott.  N.  Y.  Action  Aug. 
25. 

Ft.  Worth,  Tex.— New  tv,  ch.  11.  FCC  hearing 
examiner  Annie  Neal  Huntting  issued  initial 
decision  looking  toward  grant  of  the  application 
of  Texas  State  Network  Inc.,  for  CP  for  new  tv 
station  on  ch.  11  in  Ft.  Worth,  Tex.  Action 
Aug.  23. 

OTHER  ACTIONS 

KCSJ  Pueblo,  Colo. — By  order  the  Commission 
extended  to  Sept.  24  the  effective  date  of  dis- 
missal of  applications  of  The  Star  Broadcasting 
Co.  for  mod.  of  license  and  for  renewal  of  license 
of  station  KCSJ  Pueblo,  Colo.,  pending  determi- 
nation of  questions  raised  in  petitions  filed  by 
KCSJ.    Action  Aug.  18. 

Albany,  N.  Y. — By  order  denied  request  by 
Hudson  Valley  Bcstg.  Co.,  permittee  of  station 
WROW-TV,  ch.  41,  Albany,  N.  Y.,  for  a  temporary 
stay  of  the  effectiveness  of  Commission  action 
Julv  7  granting  the  application  of  Van  Curler 
Bcstg.  Corp.  for  mod.  of  CP  of  tv  station  WTRI 
(TV),  ch.  35,  Schenectady,  N.  Y.,  to  change  prin- 
cipal community  to  Albany,  N.  Y.,  and  to  main- 
tain main  studio  outside  Albany,  pending  dispo- 
sition by  the  Commission  of  WROW-TV's  petition 
to  reconsider  grant  and  designate  application  for 
hearing.   Action  Aug.  24. 

Ft.  Worth,  Tex. — Ch.  11  proceeding.  FCC  Comr. 
E.  M.  Webster  granted  petition  of  Ft.  Worth  Tv 
Co.  insofar  as  it  requests  dismissal  of  its  tv  bid 
for  ch.  11,  and  the  same  was  dismissed  with 
prejudice  and  retained  in  hearing  competitive 
bid  of  Texas  State  Network.    Action  Aug.  20. 

NARBA  Notifications  .  .  . 

.  FCC  has  issued  the  following  changes,  proposed 
;  changes  and  corrections  in  the  assignments  of 
'  foreign  broadcast  stations  following  notification 
by  the  respective  countries  pursuant  to  provi- 
sions of  the  North  American  Regional  Broadcast- 
ing Agreement.  Listing  includes  call  letters, 
location,  power,  hours  of  operation,  class  of 
station  and  commencement  date. 


Mexico 


Change  List  No.  170,  July  6,  1954 
600  kc 

XEXL  Parcuaro,  Michoacan — 250  w  day,  100  w 
night,  unlimited.    Class  IV.  7-6-54. 

660  kc 

Fresnillo,  Zacatecas — 250  w  day.  Class  II. 
7-6-54. 

700  kc 

Coatepec,  Veracruz — 500  w  day.  Class  II.  De- 
leted. 7-6-54. 

840  kc 

XEDZ  Cordoba,  Veracruz — 5  kw,  directional 
night,  unlimited.  Class  II.  Previously  580  kc. 
10-6-54. 

950  kc 

XEGM  Tijuana,  Baja  Calif.— 3.5  kw  day,  2.5 
kw  night,  directional,  unlimited.  Class  III-A. 
10-6-54. 

970  kc 

Los  Mochis,  Sinaloa — 5  kw  unlimited,  direc- 
tional night.    Class  III-A.    Deleted.  6-6-54. 

1160  kc 

Coatepec,  Veracruz — 1  kw  unlimited,  direc- 
tional night.    Class  II.  7-6-54. 

1280  kc 

Los  Mochis,  Sinaloa— 250  w  unlimited.  Class 
IV.  7-6-54. 

1340  kc 

XECJ  Apatzingan,  Michoacan — 250  w  night,  1 
kw  day,  unlimited.    Class  IV.  10-6-54. 


HOWARD  E.  STARK 


HOW  Tn^COHSOLTWtS 


ao cast  ~»-fr"EEJ 


ELDORADO 


1360  kc 

XEUE  Tuxtla  Gutierrez,  Chiapas — 100  w  day, 
500  w  night,  unlimited.  Class  III-B.  10-6-54. 

1380  kc 

XERS  Gomez  Palacio,  Durango — 250  w  unlim- 
ited, directional  night.  Class  III-A.  Previously 
on  1400  kc.  10-6-54. 

XEKT  Tecato,  Baja  Calif— 250  w  day,  150  w 
night,  unlimited.    Class  I-B.  7-6-54. 


1420  kc 

Matamoros,    Tanaulipas — 250 


XEEW 
Class  IV.  7-6-54. 

1580  kc 

XEMM  Morelia,  Michoacan — 500  w  day. 

II.  Formerly  XEGP.  7-6-54. 
XEEE  Tecato,  Baja  Calif.— 1  kw  day.  Class 

III.  Formerly  XEKT.  7-6-54. 


day. 


Class 


Routine  Roundup 


August  19  Applications 

ACCEPTED  FOR  FILING 
Remote  Control 

KYA  San  Francisco,  Calif.,  KYA  Inc.— (BRC- 

485)  . 

KOSI  Aurora,  Colo.,  David  M.  Segal  d/b  as  Mid- 
American Bcstg.  Co. — (BRC-489).  (Contingent  on 
grant  of  BMP-6613). 

WMEN  Tallahassee,  Fla.,  WMEN  Inc.— (BRC- 

490). 

WGGA  Gainesville,  Ga.,  Blue  Ridge  Bcstg.  Co. 
— (BRC-482). 

WRGA  Rome,  Ga.,  Rome  Bcstg.  Corp.— (BRC- 

486)  . 

WINN  Louisville,  Ky.,  Kentucky  Bcstg.  Corp. 
— (BRC-478).  (Contingent  on  grant  of  BF-9404). 

WGUY  Bangor,  Me.,  Bangor  Bcstg.  Corp. — 
(BRC-487). 

WORL  Boston.  Mass.,  Pilgrim  Bcstg.  Co.—  (BRC 
-481). 

KTCB  Maiden,  Mo.,  Charles  William  Craft— 

(BRC-491). 

WMOH    Hamilton,   Ohio,    The    Fort  Hamilton 

Bcstg.  Co.— (BRC-484). 

KRTV  Hillsboro,  Ore.,  Harold  C.  Singleton  tr/as 
Tualatin  Valley  Bcstrs.— (BRC-488). 

KIXL  Dallas,  Tex.,  Variety  Bcstg  Co.— (BRC- 

480). 

WWSR  St.  Albans,  Vt.,  Vermont  Radio  Corp.— 

(BRC-483). 

Modification  of  CP 

WHCI  (FM)  School  City  of  Hartford  City,  In- 
diana &  Hartford  City  High  School  Alumnus  As- 
sn., Hartford  City,  Ind. — Modification  of  con- 
struction permit  (BPED-241)  which  authorized 
new  non-comm.  educational  station  to  extend 
completion  date.  (BMPED-281). 

WQXL  Louisville,  Ky.,  Robert  W.  Rounsaville 

—Mod  of  CP  (BPCT-1442)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  June  1955.  (BMPCT-2414). 

KHTV  (TV)  Hibbing,  Minn.,  North  Star  Tele- 
vision Co.— Mod.  of  CP  (BPCT-1774)  which  au- 
thorized new  tv  station  for  extension  of  comple- 
tion date  to  1-1-55.  (BMPCT-2412). 

WMIN-TV  St.  Paul,  Minn.  WMIN  Bcstg.  Co.— 
Mod.  of  CP  (BPCT-343)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  3-1-55.  (BMPCT-2411). 

KOIN-TV  Portland,  Ore.,  Mount  Hood  Radio  & 
Television  Broadcasting  Corp. — Mod.  of  CP 
(BPCT-1029)  as  mod.,  which  authorized  new  tv 
station  for  extension  of  completion  date  to  12- 
15-54.  (BMPCT-2413). 

WKAQ-TV  San  Juan,  P.  R.,  El  Mundo  Inc.— 

Mod.  of  CP  (BPCT-952)  as  mod.,  which  author- 
ized new  tv  station  for  extension  of  completion 
date  to  9-15-54.  (BMPCT-2415). 


August  20  Decisions 

ACTIONS  ON  MOTIONS 
By  Hearing  Examiner  Basil  P.  Cooper 

KAMQ  Amarillo,  Tex.,  Top  of  Texas  Bcstg.  Co. 
— Granted  motion  for  leave  to  amend  its  applica- 
tion (Docket  11100;  BP-9139),  to  specify  use  of  a 
DA  for  the  proposed  5  kw  daytime  operation. 
(Action  taken  8/18). 

Communications  Eqpt.  and  Service  Co.,  An- 
chorage, Alaska — Granted  petition  for  leave  to 
amend  its  application  (Docket  11053),  so  as  to 
specify  the  correct  geographical  coordinates  of 
the  proposed  base  station  in  lieu  of  the  coordi- 
nates specified  in  application.  (Action  taken  8/16). 

By  Hearing  Examiner  William  G.  Butts 

On  petition  of  Edward  J.  Fitzgerald,  Riverhead, 
N.  Y.,  rescheduled  conference  scheduled  for  Aug. 
20  to  commence  Aug.  27,  in  re  am  facilities  (Dock- 
ets 10379  et  al.)  (Action  taken  8/17). 


Columbia  Amusement  Co.,  Paducah  Newspapers 
Inc.,  Paducah,  Ky. — Continued  from  Aug.  19  to 
Sept.  7,  the  hearing  in  re  applications  for  ch.  6 
(Dockets  10875-76).  (Action  taken  8/18). 

By  Hearing  Examiner  James  D.  Cunningham 

Issued  an  Order  to  Govern  Hearing  in  re  appli- 
cations of  Matheson  Radio  Co.,  et  al.  for  ch.  5  in 
Boston,  Mass.  (Dockets  8739  et  al);  said  hearing 
to  commence  on  Oct.  20. 

By  Hearing  Examiner  H.  Gifford  Irion 

WDON  Wheaton,  Md.,  Commercial  Radio  Eqpt. 

Co. — Granted  petition  for  continuance  of  hear- 
ing from  Aug.  27  to  Sept.  3,  in  re  am  facilities 
(Dockets  11104  et  al). 

By  Hearing  Examiner  Annie  Neal  Huntting 

Granted  motion  of  the  Texas  State  Network, 
Inc.,  requesting  to  be  relieved  of  filing  certain  in- 
formation pursuant  to  Examiner's  Memorandum 
Opinion  and  order  of  July  8,  in  re  proceeding  for 
ch.  11  in  Fort  Worth,  Texas  (Dockets  10872,  74). 
(Action  taken  8/18). 

By  Commissioner  E.  M.  Webster 

KROW,  Inc.,  Oakland,  Calif.— Granted  petition 
for  dismissal,  but  with  prejudice,  of  its  applica- 
tion for  ch.  2  (Doc.  8746;  BPCT-235). 

North  Pacific  Tv  Inc.,  Portland,  Ore. — Granted 
petition  for  an  extension  of  time  to  and  including 
Sept.  7,  within  which  replies  may  be  filed  to  ex- 
ceptions to  initial  decision  in  re  ch.  8  (Dockets 
9138  et  al.);  and  the  time  within  which  North 
Pacific  may  file  request  of  intention  to  appear  and 
participate  in  oral  argument  is  extended  to  Sept. 
7. 

Madison,  Wis.,  Radio  Wisconsin  Inc;  Badger  Tv 

Co. — Granted  petition  of  Radio  Wisconsin  for 
an  extension  of  time  to  and  including  Sept.  22, 
within  which  exceptions  may  be  filed  to  initial 
decision  in  re  ch.  3  (Dockets  8930,  10641). 

Shreveport,  La.  International  Bcstg.  Corp.; 
KTBS  Inc. — Granted  petition  of  International  for 
an  extension  of  time  to  and  including  Aug.  30, 
within  which  to  file  a  reply  to  exceptions  filed 
to  initial  decision  in  re  ch.  3  (Dockets  10477,  76). 

By  Hearing  Examiner  James  D.  Cunningham 

Granted  petition  of  Sunbeam  Tv  Corp.,  for  an 
extension  of  time  to  Sept.  14,  within  which  all 
parties  to  the  proceeding  for  ch.  7  in  Miami,  Fla., 
may  file  replies  to  proposed  findings. 


WHAT  A  DREAM 


RECORDED  BY 


PATTI  PAGE 


Mercury  1 


RUTH  BROWN 


Atlantic 


PUBLISHED  BY 
BERKSHIRE  MUSIC,  INC 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  •  CHICAGO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


Broadcasting    •  Telecasting 


August  30,  1954    •    Page  103 


FOR  THE  RECORD 


By  Hearing  Examiner  Herbert  Sharfman 

Granted  petition  of  the  Chief  Broadcast  Bureau, 
for  an  extension  of  time  to  Sept.  13,  in  which  to 
file  reply  findings  of  fact  and  conclusions  in  re 
applications  of  Scripps-Howard  Radio  Inc.,  et  al, 
for  ch.  10  in  Knoxville,  Tenn.  (Dockets  10512  et 
al.) 

By  Hearing  Examiner  Charles  J.  Frederick 

Hastings,  Neb.,  The  Seaton  Pub.  Co.— On  re- 
quest of  counsel  for  applicant,  continued  hearing 
from  Aug.  23  to  Sept.  8,  in  re  application  for  ch. 
5  (Docket  10965). 

By  Hearing  Examiner  Fanney  N.  Litvin 

Granted  petition  and  supplemental  petition  filed 
by  The  Brush-Moore  Newspapers  Inc.,  Canton, 
Ohio,  for  leave  to  reopen  the  record  in  proceed- 
ing re  Channel  29  (Dockets  10272  et  al),  to  include 
certain  stipulations  filed  simultaneously  with  pe- 
tition and  supplemental  petition;  the  same  were 
incorporated  and  made  a  part  of  the  record,  and 
the  record  thereupon  closed. 

August  20  Applications 

ACCEPTED  FOR  FILING 
Modification  of  CP 

WNIA  Cheektowaga,  N.  Y.  Gordon  P.  Brown 
tr/as  Niagara  Bcstg.  System — Modification  of  con- 
struction permit  (BP-8766)  as  modified  which  au- 
thorized new  standard  broadcast  stations  for  ex- 
tension of  completion  date  (BMP-6622). 

WNEL  San  Juan,  P.  R.,  Station  WNEL  Corp. — 
Modification  of  construction  permit  (BP-8617)  as 
modified,  which  authorized  change  frequency,  in- 
crease power,  install  new  transmitter,  change 
transmitter  location  and  make  changes  in  the  an- 
tenna system  for  extension  of  completion  date. 
(BMP-6621). 

Remote  Control 

KGNB  New  Braunfels,  Tex.,  Comal  Bcstg.  Co. 
— (BRC-492). 

Modification  of  CP 

WOPT  (TV)  Chicago,  HI.,  WOPA-TV  Inc.— Mod. 
of  CP  (BPCT-1820)  which  authorized  new  tv  sta- 
tion for  extension  of  completion  date  to  6-10-55. 
(BMPCT-2420). 

WGEM-TV  Quincy,  111.,  Quincy  Bcstg.  Co.— Mod. 
of  CP  (BPCT-776)  as  mod.,  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  November  1954.  (BMPCT-2417). 

WMTW  (TV)  Poland,  Me.,  Mt.  Washington  TV 
Inc.— Mod.  of  CP  (BPCT-1530)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  3-8-55.  (BMPCT-2409). 

WOOD-TV  Grand  Rapids,  Mich.,  Grandwood 
Bcstg.  &  Co.— Mod.  of  CP  (BPCT-917)  as  mod., 
which  authorized  changes  in  facilities  of  existing 
station  for  extension  of  completion  date  to  1-1-55. 
(BMPCT-2419). 

WKDN-TV  Camden,  N.  J.,  South  Jersey  Bcstg. 
Co.— Mod.  of  CP  (BPCT-1522)  which  authorized 
new  station  for  extension  of  completion  date  to 
March  1955.  (BMPCT-2418). 

WFMY-TV  Greensboro,  N.  C,  Greensboro  News 
Co.— Mod.  of  CP  (BPCT-750)  as  mod.,  which  au- 
thorized changes  in  facilities  of  existing  tv  sta- 
tion for  extension  of  completion  date  to  Decem- 
ber 1954.  (BMPCT-2416). 

KLYN-TV  Amarillo,  Tex.,  Plains  Empire  Bcstg. 
Co.— Mod.  of  CP  (BPCT-1437),  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  2-10-55.  (BMPCT-2394). 


August  23  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 

WANA  Anniston,  Ala.,  Edwin  H.  Estes  and  C. 
L.  Graham  d/b  as  Anniston  Radio  Co. — License 
to  cover  CP  (BP-8688)  as  mod.  which  authorized 
new  standard  broadcast  station  (BL-5405). 

KCHV  Coachella,  Calif.,  Melvin  L.  Carrol  and 
Edward  W.  Gorges,  d/b  as  Coachella  Valley 
Bcstg.  Co.— License  to  cover  CP  (BP-8904)  as 
mod.  which  authorized  new  standard  broadcast 
station  (BL-5410). 

WBOY  Tarpon  Springs,  Fla.,  WBOY  Inc. — 
License  to  cover  CP  (BP-9187)  which  author- 
ized change  transmitter  location  (BL-5403). 

WWKO  Ashland,  Ky.,  States  Bcstg.  System  Inc. 
—License  to  cover  CP  (BP-9009)  which  author- 
ized new  standard  broadcast  station  (BL-5402). 

KJOE  Shreveport,  La.,  Audiocasting  Inc. — 
License  to  cover  CP  (BP-8822)  as  mod.  which 
authorized  new  standard  broadcast  station  (BL- 
5401). 

KBSF  Springhill,  La.,  Springhill  Bcstg.  Co.— 
License  to  cover  CP  (BP-8160)  as  mod.  which 
authorized  new  standard  broadcast  station  (BL- 
5400  Resubmitted). 

KHOB  Hobbs,  N.  M.,  W.  Lloyd  Hawkins  and 
Ted  Lawson  d/b  as  Lea  County  Bcstg.  Co. — 
License  to  cover  CP  (BP-8998)  as  mod.  which 
authorized  new  standard  broadcast  station  (BL- 
5404). 

WBUT  Butler,  Pa.,  J.  Patrick  Beacom — License 
to  cover  CP  (BP-9375),  CP  to  replace  expired 
CP  (BP-8586)  as  mod.  which  authorized  change 
in  frequency  and  change  power  (BL-5408). 

WHEE  Martinsville,  Va.,  Mecklenburg  Bcstg. 
Corp.— License  to  cover  CP  (BF-8966)  as  mod. 
which  authorized  new  standard  broadcast  station 
(BL-5406). 

Remote  Control 
KNUJ  New  Ulm,  Minn.,  KNTJJ  Inc.— (BRC-493). 


Applications  Returned 

Laurel,  Miss.,  Carrol  F.  Jackson  and  D.  N. 
Jackson    d/b   as   American    Southern   Bcstrs. — 

CP  for  new  standard  broadcast  station  on  790  k, 
1  kw  and  daytime  hours  of  operation. 

Oxford,  Miss.,  E.  O.  Roden,  W.  I.  Dove  and 
G.  A.  Pribbenow  d/b  as  Ole  Miss  Bcstg.  Co. — 
CP  for  new  standard  broadcast  station  on  1430 
kc,  1  kw  and  daytime  hours  of  operation. 

KTCB  Maiden,  Mo.,  Charles  William  Craft- 
Mod,  of  CP  (BP-9307)  which  authorized  new 
standard  broadcast  station  to  change  type  trans- 
mitter and  specify  studio  location  as  100  W.  Main 
St.,  Maiden,  Mo. 

License  for  CP 

WDSU-FM  New  Orleans,  La.,  WDSU  Bcstg. 
Corp.— License  to  cover  CP  (BPH-1908)  which 
authorized  change  in  existing  station  (BLH-990). 


Modification  of  CP 

WREX-TV  Rockford,  111.,  Greater  Rockford 
Television  Inc.— Mod.  of  CP  (BPCT-1050)  as  mod. 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  3-15-55  (BMPCT-2424). 


August  24  Decisions 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 

Actions  of  August  20 
Granted  License 

KFST  Fort  Stockton,  Tex.,  Fort  Stockton  Bcstg. 
Co. — Granted  license  for  am  broadcast  station; 
860  kc,  250  w,  D  (BL-5302). 

KLEE  Ottumwa,  Iowa,  Lee  E.  Baker — Granted 
license  for  am  broadcast  station;  1480  kc,  500  w, 
D  (BL-5391). 

WINI  Murphysboro,  111.,  Jackson  County  Bcstg. 
Co. — Granted  license  for  am  broadcast  station; 
1420  kc,  500  w,  D  (BL-5395). 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

KNUJ  New  Ulm,  Minn.;  KGNB  New  Braunfels, 
Tex.;  WDXN  Clarksville,  Tenn. 

Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WHFM  Rochester,  N.  Y.,  to  10-1-54;  WITA  San 
Juan,  P.  R.,  to  9-20-54,  condition;  WJBK-TV 
Detroit,  Mich.,  to  3-2-55;  WLWA  (TV)  Atlanta, 
Ga.,  to  3-10-55,  condition;  WSUN-TV  St.  Peters- 
burg, Fla.,  to  3-15-55. 

Actions  of  August  19 
Granted  License 
WKTV  (TV)  Utica,  N.  Y.,  Copper  City  Bcstg. 
Corp. — Granted  license  covering  changes  in  tv 
station  (BLCT-153). 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 
KTCB  Maiden,  Mo.;  WMEN  Tallahassee,  Fla. 

Actions  of  August  17 
Remote  Control  , 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

WGUY  Bangor,  Me.;  WRGA  Rome,  Ga.;  KYA 
San  Francisco,  Calif.;  WMOH  Hamilton,  Ohio; 
WWSR  St.  Albans,  Vt;  WGGA  Gainesville,  Ga.; 
WORL  Boston,  Mass.;  KIXL  Dallas,  Tex. 


Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WLOK-TV  Lima,  Ohio,  to  3-7-55;  WJBK-TV 
Detroit,  Mich.,  to  3-2-55;  WWTV  (TV)  Cadillac, 
Mich.,  to  3-8-55;  KFYR-TV  Bismarck,  N.  D.,  to 
3-4-55;  WTCN-TV  Minneapolis,  Minn.,  to  3-1-55; 
KMBY-TV  Monterey,  Calif.,  to  2-26-55;  KZTV 
(TV)  Reno,  Nev.,  to  3-16-55;  WKNB-TV  New  Brit- 
ain, Conn.,  to  3-7-55;  KOMU-TV  Columbia,  Mo., 
to  2-18-55;  WJPB-TV  Fairmont,  W.  Va.,  to  3-1-55; 
KDRO-TV  Sedalia,  Mo.,  to  3-8-55;  WTOV-TV 
Norfolk,  Va.,  to  3-8-55;  KVDO-TV  Corpus  Christi, 
Tex.,  to  3-6-55;  WABC-TV  New  York,  N.  Y.,  to 
3-7-55;  WATV  (TV)  Newark,  N.  J.,  to  3-15-55. 


ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 


By  Commissioner  E.  M.  Webster 

Chief  Broadcast  Bureau — Granted  petition  for 
extension  of  time  to  and  including  Sept.  10  within 
which  to  file  exceptions  to  initial  decision  re 
applications  of  Radio  Associates  Inc.  and  WLOK, 
for  ch.  13  in  Biloxi,  Miss.  (Dockets  10844-45). 

Corpus  Christi,  Tex.,  Baptist  General  Conven- 
tion of  Texas;  Gulf  Coast  Bcstg.  Co.- — Granted 
petition  of  Baptist  for  an  extension  of  time  to  and 
including  Aug.  30,  within  which  to  file  replies 
to  exceptions  to  initial  decision  in  re  ch.  6 
(Dockets  10559-60). 

Bethesda,  Md.,  The  Good  Music  Station  Inc. — 
Granted  petition  for  an  extension  of  time  to  and 
including  Sept.  3,  within  which  replies  may  be 
filed  to  opposition  of  Chief  Broadcast  Bureau, 
to  enlarge  issues  in  re  proceeding  in  Dockets 
11104  et  al.    (Action  taken  8/19). 

By  Hearing  Examiner  Annie  Neal  Huntting 

Naples,    Fla.,    Collier    County    Bcstrs.    Inc. — 

Continued  without  date,  pending  further  action 
by  the  Commission,  the  hearing  scheduled  for 
Aug.  23  in  re  am  application  (Docket  11044), 
pending  action  on  applicant's  request  to  cancel 
outstanding  authorization  previously  granted  it. 

(Continued  on  page  109) 


ALLEN  KANDER 

cNecjotiator 

FOR    THE    PURCHASE    AND  SALE 
□  F    RADIO    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia   Savings  Bank  Bldg.    •    Atlanta  3,  Ga., 

LAmar  2036 


Page  104    •    August  30,  1954 


Broadcasting   •  Telecasting 


PROFESSIONAL  CARDS 

JANSKY  &  BAILEY  INC. 

■i  tiv«  Offices 

1735  De  Sales  St.,  N.  W. 
ce«  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
rington,  D.  C.        ADams  4-2414 
Member  AFCCE  1 

JAMES  C.  McNARY 
Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE  ' 

—Established  19t6 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 
Member  AFCCE  • 

GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  ' 

-  mercial  Radio  Equip.  Co. 
yereff  L.  Dillard,  Gen.  Mgr. 
^NATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
».  BOX  7037          JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE  * 

A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 

Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-821 S 
WASHINGTON  4,  D.  C. 

Member  AFCCE  ■ 

Member  AFCCE  • 

Member  AFCCE  ' 

 1 

:RANK  H.  MclNTOSH 

3NSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  ' 

RUSSELL  P.  MAY 

711  14th  St.,  N.  W.           Sheraton  Bldg. 
Washington  5,  D.  C.          REpublic  7-3984 

Member  AFCCE* 

WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.             Dallas,  Texas 
1001  Conn.  Ave.      4212  S.  Buckner  Blvd. 
Member  AFCCE  * 

PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.      Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  ' 

KEAR  &  KENNEDY 

2  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 

A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE* 

GUY  C.  HUTCHESON 

P.  O.  Box  32               AR.  4-8721 
1100  W.  Abram 
ARLINGTON,  TEXAS 

ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 

LYNNE  C.  SMEBY 

tegistered  Professional  Engineer" 

1  G  St.,  N.  W.                EX  3-8073 
WASHINGTON  5,  D.  C. 

GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Television- 
Electronics-Communications 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-ltSO — Executive  S-6SS1 
(Nights-holidays,  Lockwood  5-1819) 
Member  AFCCE  ' 

WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 

WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  " 

 — — 

ROBERT  L.  HAMMETT 

ONSULTING  RADIO  ENGINEER 

821  MARKET  STREET 
AN  FRANCISCO  3,  CALIFORNIA 
SUTTER  1-7545 

JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.                   Hiland  7010 

Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.          NA.  8-2698 

CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 

KANSAS  CITY,  MISSOURI 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 

HEnderson  2-3177 

Member  AFCCE  * 

These  Engineers  .  .  . 

ARE  AMONG  THE 
FO  REMOST 
IN  THE  FIELD 

QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 

IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  9  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 

^^^^^^^^^^ 
Member  AFCCE  * 

SERVICE  D 

IRECTORY 

ustom-Built  Equipment 
J.  S.  RECORDING  CO. 

'21  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 

COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  oil  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 

SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among   them,   the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 

TO  ADVERTISE  IN  THE 
SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 

Broadcasting    •  Telecasting 

August  30,  1954    •    Page  105 

CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.    Display— Tuesday 
preceding  publication  date. 

Situations  Wanted  20#  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 
$2.00  minimum. 

All  other  classifications  30tf  per  word — $U.00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Manager.  Young,  active,  must  have  had  previous 
experience  as  general  manager  and  sales  manager 
small  station.  Unusual  opportunity  to  break  into 
metropolitan  market  as  manager.  Box  743D,  B-T. 


Salesman-assistant  manager.  Good  deal  for  right 
man.  KWRT,  Boonville,  Missouri. 


1  kw  daytimer  wants  manager  for  Ozark.  Ala- 
bama. Hard  work,  must  sell,  manage,  announce. 
Good  salary.  Apply  Bert  Bank,  WTBC,  Tusca- 
loosa, Alabama. 


Salesmen 


Excellent  financial,  lifetime  opportunity  for  hard- 
hitting successful  salesmen  for  Boston.  Detroit, 
Chicago  and  Pittsburgh  areas.  Travel  expenses, 
salary  and  liberal  commission.    Box  999D,  B-T. 


Salesman.  Central  N.  Y.  1,000  watt  independent. 
Salary  plus  commission.  Must  have  experience, 
willing  to  work  and  produce  sales.  Excellent 
opportunity  for  right  man.    Box  251E,  B-T. 


Starting  new  daytime  station  in  west  Texas.  Will 
need  good,  hard-working  salesman  (no  ball  of 
fire  wanted),  also  engineer-announcer  and 
straight  announcer,  or  announcer-salesman.  Job 
permanent,  with  reasonable  pay,  in  small  town. 
Prefer  Texan  or  one  used  to  small  towns  in 
southwest.  Contact  Clint  Formby,  KPAN,  Here- 
ford, Texas. 


Salesman,  Pontiac.  Michigan,  new  500  w  fulltime. 
Prefer  man  familiar  with  Detroit -Pontiac  market 
or  Michigan  area.  Salary  plus  commission.  Must 
have  experience  and  good  sales  record.  Excellent 
potential  for  outstandinig  income  for  right  man. 
Letter  only.  Please  send  recent  photo,  references 
and  background  first  letter.  Strictly  confidential. 
Send  application  to  O.  W.  Myers,  WABJ,  Adrian, 
Michigan. 


Unusual  opportunity  for  salesman  25-40  years. 
Suburban  Chicago  am-fm.  Must  be  aggressive, 
intelligent  and  experienced.  Adequate  draw 
based  on  25%  commission.  WEAW,  Evanston, 
Illinois. 


Announcers 


Southern  5000  watt  CBS  station  needs  aggressive 
personality  disc  jockey.  Top  salary  guarantee  to 
start.  Unlimited  opportunity  for  financial  ad- 
vancement. Furnish  complete  details  and  tapes 
immediately.  This  is  an  outstanding  opportunity 
for  competent  man  with  old  established  station. 
Box  374E,  B-T. 


Experienced  morning  man  who  can  also  write 
commercial  continuity  can  find  a  permanent  po- 
sition with  a  progressive  250  watt  station  in  cen- 
tral New  York.  Must  be  proven  air  personality 
and  must  be  able  to  write  words  that  sell.  Box 
422E,  B-T. 


1st  combo,  salesmen  and  announcers.  Indiana. 
Box  458E,  B-T. 


Need  good  experienced  play-by-play  football 
announcer  at  once.  Rush  tape  and  references 
air  mail,  KCMC-Radio,  Texarkana,  Texas. 


Need  a  good  experienced  announcer  with  ability 
to  sell  on  the  air  in  our  farm-ranch  area,  to 
replace  one  going  to  school  under  G.I.  KCNI, 
Broken  Bow,  Nebraska. 


Opportunity  for  good  morning  announcer.  Send 
resume.  ABC  network.  KFRO,  Longview,  Texas. 


Staff  announcer  who  can  do  play-by-plav  sports 
and  handle  shift.  Tell  all.  KICA,  Clovis,  New 
Mexico. 


Announcer-DJ,  strong  on  commercials.  South 
Louisiana.  Good  pay,  no  beginners.  Send  tape 
and  resume  to  George  Thompson,  KSIG,  Crowley, 
La. 


Combination  announcer-engineer  and  announcer- 
salesman.  Good  opportunity  in  top  southern 
Ohio  market.  Need  both  types  immediately  in 
all  three  of  our  stations.  Save  time  by  phoning, 
Manager  of  WBEX,  Chillicothe,  Ohio.  Phone 
3-2244. 


Help  Wanted— (Cont'd) 


Announcer-copywriter.  Send  tape  and  picture. 
WGTN,  Georgetown,  S.  C. 


Number  1  station — Erie,  Pa.,  needs  two  top-flight 
disc  jockeys.  Fast  paced  independent  operation 
where  results  count.  If  you're  good  and  can 
prove  it,  rush  tape  to  Manager,  WJET.  Erie,  Pa. 


Technical 


Wonderful  opportunity  for  first  class  combo  man. 
WCSI,  Columbus,  Indiana.  Max  Cockley,  Chief 
Engineer. 

Radio  technician  with  2nd  class  for  two  way  com- 
munications and  broadcast  construction  work. 
Must  have  car.  Salary  expenses.  Permanent. 
Radio  Engineering  &  Maintenance  Corp..  208  W. 
3rd  Street,  Lexington.  Kentucky.    Phone  2-4432. 


Production-Programming,  Others 


Wanted:  A  Southern  50.000  watt  CBS  station 
needs  young  newscaster  for  addition  to  its  news 
bureau.  Must  be  able  to  rewrite  for  own  news 
periods.  Send  background,  sample  of  rewrite 
with  original  material,  tape  and  picture.  Box 
488E,  B-T. 


WPAZ,  Pottstown,  Pennsylvania,  needs  a  news 
director  to  gather  and  edit  local  news.  Also  open 
experienced  male  copywriter. 


Television 


Help  Wanted 


Managerial 


Sales  manager  for  good  uhf  station  in  good  uhf 
market,  $10,000  to  $12,000.  Ted  Eiland,  WTAP-TV, 
Parkersburg,  West  Virginia. 


Salesmen 


Advertising  salesman  for  local  selling  on  estab- 
lished vhf  medium  sized  market  New  England 
tv  station.  Previous  tv  selling  experience  re- 
quired. Salary  and  commissions.  Address  Box 
382E.  B-T. 


Announcer 


Technical 


Tv-am  engineer  required  by  station  in  large  mid- 
western  city.  Good  salary  to  start,  with  periodic 
increases.  Very  finest  equipment  and  excellent 
employee  relationship.  State  education,  experi- 
ence, draft  classification  and  provide  a  snapshot. 
Reply  Box  237E,  B-T. 


First  class  engineer  for  new  12  kw  uhf  transmit- 
ter. Send  qualifications  first  letter,  Chief  Engi- 
neer, WSEE,  Erie,  Pa. 


Production-Programming,  Others 


Commercial  artist  position  available  with  well 
established  radio-television  station.  Must  have  a 
good  lettering  background  and  be  a  versatile 
artist  in  all  commercial  lines.  Please  state  school- 
ing, experience,  age,  marital  status,  salary  ex- 
pected. Sample  of  art  work,  requested  with 
application,  will  be  returned.    Box  388E,  B-T. 


Situations  Wanted 


Managerial 


Successful  sales  manager,  am  station,  college 
graduate,  age  29,  family  man,  desires  position 
offering  more  responsibility.  Interested  managing 
or  sales  position  with  future.  Radio  or  tv.  Box 
450E,  B-T. 


Situations  Wanted — (Cont'd) 


Result  getting  manager.  Long  managerial,  sales 
and  programming  experience  in  small  and  me- 
dium markets.  Inexperienced  and  fast  talk  is 
costly — protect  your  investment  with  the  best  at  a 
moderate  salary.  Non-drinker  or  chaser.  Mature 
hard  working,  real  radio  man,  excellent  char- 
acter, who  can  build  up  lagging  business.  Box 
456E,  B-T. 


Experienced,  successful,  employed  PD  with  em- 
phasis on  commercial  operations  seeks  opportu- 
nity to  manage  small  or  medium  size  station. 
Excellent  record  and  references.    Box  460E,  B-T. 


Experienced  manager,  employed,  seeking  change. 
Ten  years  all  phases  radio.  Sober,  family  man. 
Can  announce,  sell,  program.  Can  keep  expenses 
down  and  net  up.  Interested  in  managing  south- 
ern station.  Will  also  consider  commercial  man- 
agement.   Box  478E,  B-T. 


Tv  sales  $s  a  problem?  You  need  a  sales  man- 
ager with  :  1.  A  leading  record  in  sales.  2.  Proven 
results  in  developing  and  selling  ideas.  3.  With  4 
years  sales  experience  with  top  operation.  4. 
College  graduate  .  .  .  family  man.  Let's  talk. 
Box  497E,  B-T. 


Salesmen 


Salesman,  4  years  experience.  Desires  permanent 
position,  stable  radio-tv  station.  Excellent  refer- 
ences.   Box  475E,  B-T. 


Account  executive,  30.  University  degree-adver- 
tising. Five  years  radio  sales  experience,  local, 
national  accounts.  Excellent  agency  contacts. 
Outstanding  record  as  salesman.  (Employed  as 
sales  manager).  Desires  change.  New  York 
area.    Box  494E,  B-T. 


Announcers 


Football  announcer  .  .  .  seven  years  experience 
.  .  .  fine  voice,  best  of  references.  Box  310E, 
B-T. 


Staff  announcer  leaving  Army.  Intensive  pre- 
Army  experience  with  MBS  affiliate — spots,  DJ, 
especially  strong  on  news,  serious  music.  Board. 
Also  acting  experience.  Served  in  editorial  and 
radio-tv  departments,  Army  Home  Town  News 
Center.  Graduate  Powers  Radio-Theatre-TV 
School,  Boston.  Soon  married,  teetotaler.  Audi- 
tion, references.  Prefer  northeast  or  midwest, 
but  will  travel.  Minimum,  $2  hour.  Box  320E,  B-T. 


Dynamic  sportscaster.  Nine  years  experience 
football,  basketball,  baseball  in  large,  competitive 
market.  Keen  sports  insight,  industrious,  cre- 
ative.   Box  378E,  B-T. 


Thoroughly  experienced  announcer-newscaster- 
producer.  Sober,  no  drifter,  good  habits.  Avail- 
able immediately.  Tape,  resume  upon  request 
Box  413E.  B-T. 


Experienced  sportscaster,  play-by-play,  basket- 
ball, football,  baseball  and  hockey.  Reliable,  vet- 
eran, married.  Television  experience.  Box  454E, 
B-T. 


Announcer-newsman.  4  years  commercials  top 
50kw,  3  years  Washington  news.  Can  write,  pro- 
duce. Box  455E.  B-T. 


Seattle,  Portland,  Cincinnati,  Miami  or  ?  Power- 
packed,  hard-hitting  sports  commentator,  sports 
director,  lifetime  devoted  to  analysis  of  sports, 
my  sports  knowledge  unquestioned.  Age  35. 
Box  459E,  B-T. 


Former  university  staff  announcer — fine  voice- 
looking  for  commercial  outlet.    Box  462E,  B-T. 


Announcer-staff,  news-talent,  commercials,  strong 
ad-lib  play-by-play  sports,  friendly  platter  shows. 
Mature,  married,  settle  permanently.  Limited 
experience,  accent  on  future.  Travel.  Tape. 
Box  463E,  B-T. 

Announcer.  Strong  news  delivery.  Five  years 
experience.  College  graduate.  Capable.  Box 
467E,  B-T.  

Exceptional  play-by-play  sports  man  available 
for  college  or  pro  football  and  basketball.  Radio- 
tv.  20  years  experience  in  major  market.  Top 
references,  tapes,  interview.    Box  468E,  B-T. 

Staff  announcer— three  years  experience.  Versa- 
tile, alert.  Main  requisite,  permanency.  Can 
handle  sports.  Want  combination  if  possible 
Good  background.    Box  474E,  B-T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted— (Cont'd) 


Situations  Wanted — (Cont'd) 


Five   years   experience.    Commercial  announcer 
am-tv!    Tod  play-bv-plav  all  sports,  DJ.  Desire 
I  to  relocate.'  Box  479E,  B'T. 


Experienced — announcer,  radio  and  tv,  NBC 
trained,  college  grad.  Married,  now  employed. 
Box  489E.  B'T. 


Top  quality  announcer-program  director.  College 
graduate.  Married.  Desires  position  with  future. 
Network  experience.  Good  administrative  abil- 
ity.  13  vears  radio.  Box  491E,  B'T. 


Sportscaster  experienced,  employed,  handle  sales, 
news,  DJ  too.   Permanent.   Box  492E,  B'T. 


Announcer — news,  music,  good  selling  voice. 
Tape,  photo  on  request.    Box  495E.  B'T. 


Versatile  college  graduate  in  radio  arts  with 
!  3  years  announcing  experience  in  rural  and 
metropolitan  markets.  Presently  employed,  mar- 
ried, 26.  Desire  change  to  permanent  position 
in  southern  radio  or  tv  offering  opportunity  to 
advance.  Resume,  tape,  references.  Box  498E. 
B-T. 


Experienced,  reliable  announcer  presently  em- 
oloyed,  seeks  position  with  progressive  organiza- 
tion. Tape  on  request.  Background  and  ability 
will  please  you.  Box  499E,  B'T. 


Announcer-engineer,  6  years  pop,  hillbilly  au- 
dience. Chief,  best  reference.  Married,  vet,  34, 
car.  Frank  Berry,  Box  477,  Hopewell,  Virginia. 
Phone  4337. 


Sportscaster — newscaster — dee  jay — staff.  Strong 
play-by-play.    Three  years  experience.  College 

■  graduate.  Veteran.  Prefer  staff  tie-up,  heavy 
sports  station.  Tape.  Resume.  James  H.  Carring- 
ton,  228  Byrd,  Scotch  Plains,  N.  J. 

Staff,  news,  sports,  DJ,  capable,  industrious,  23, 
single,  veteran,  travel,  tape.  Recent  graduate. 
Frank  Dana,  240  Dahill  Road,  Brooklyn,  N.  Y. 

■  ULster  4-9294. 


Announcer-disc  jockey  personality — recent  grad- 
uate, able  news  and  sports.  Good  commercial 
sense.  Veteran,  single,  capable.  Relocate,  re- 
sume-tape. Tony  Day,  944  McDonald  Ave., 
Brooklyn,  N.  Y.   UL  3-0281. 


Staff  announcer,  Midwestern  Broadcasting 
School.  Experience  in  announcing,  DJ,  sports, 
board  work,  writing.  Single,  travel.  Don  Devitt, 
3938  Maypole,  Chicago,  Illinois. 


Staff  announcer.  Strong  on  news.  Some  experi- 
ence. Veteran.  Willing  to  travel.  Tape  available. 
Edward  Hickey,  321  East  43  Street,  New  York 
City,  N.  Y.   MU.  6-5777. 


Early  morning  DJ  team,  man  and  woman,  "kid- 
;  .  napers  of  competitors  audiences".  Large  or  small 
stations  having  tough  morning  competition  should 
be  interested.  Staff  or  contract  with  talent.  Cap- 
able on  other  shows.  Both  operate  board,  third 
tickets.  Desire  opportunity  to  sell,  also.  Present 
employer  best  reference.    Phone  Ted  Roberts  or 

■  Jan  Evans,  8  to  12  noon,  Spartanburg,  S.  C, 

.   3-1400,  or  wire  260  Hydrick  Street. 


Versatile  announcer,  strong  news,  DJ  personality, 
commercials,    control   board   operator,  veteran, 
single,  resume,  tape,  will  travel.  Bill  Ross,  60  E. 
Pierrport  Avenue,  Rutherford,  N.  J. 
'•  •   .  

.Announcer — "Girl  Friday".   Tape,  photo,  resume 
on  request.   Lucille  Schaller,  5016  N.  Winthrop, 
-  '  Chicago,  Illinois. 


Technical 



Engineer,    1st   phone,    6    years    experience  all 
*  phases  am-fm  broadcasting.  Presently  employed. 
B  I  Seek  permanent  employment  with  well  estab- 
5  :  lished  station.    Will  travel.    Box  26E,  B'T. 


15  years  experience,  broadcast  construction, 
_  j  maintenance,  communications.    Desire  job  with 

top-notch  radio  or  vhf-tv  station  in  southwest. 
I  '.  Box  S66E,  B'T. 


Chief  engineer  or  supervisor  available  immedi- 
<  j  ately.   12  years  experience,  am-fm-tv,  from  250 
;  watts  to  50  kw,  construction  experience.  Box 
i  \  428E,  B'T. 


.  Straight  engineer,  5  years  experience,  first  phone, 
-  "   ham  license,  now  available.  Box  457E,  B'T. 

ai  i  

Engineer,  first  phone.  Five  years  experience  all 
,  phases.  Prefer  northeast — outstanding  oppor- 
,  tunities  anywhere.    Box  464E,  B«T. 


-  j  Chief  engineer — capable,  experienced  all  phases. 
Stable  family  man.   Southwest.   Box  469E,  B'T. 


First  phone,  2  years  radio-television  school,  pres- 
ently employed  one  kw  communications  station, 
24,  single.  Want  television  or  radio  station  em- 
ployment in  Illinois  or  Missouri.  Box  472E,  B'T. 


Engineer,  1st  phone,  experienced  installation  and 
construction,  9  years  with  inventor  of  fm,  5  years 
other  phases  electronics.   Box  477E,  B'T. 


Chief  engineer — television  pioneer,  experienced  in 
providing  top-notch  engineering  at  reasonable 
cost.  Can  attract  experienced  personnel.  Write 
Box  496E,  B'T. 


Production-Programming,  Others 


Experienced  radio  and  tv  newsman  seeking 
permanent  position.  Have  worked  extensively  in 
radio  news  plus  wire  service  and  newspaper 
correspondence.  Member  RTNDA,  SDX,  30  years 
old.  Box  451E,  B'T. 


Jill  of  all  trades,  mistress  of  'em  all — continuity, 
publicity,  secretarial,  traffic,  air  work.  Experi- 
ence includes  N.  Y.  market  agency.  28,  college 
graduate.  Available  September  21st  for  employ- 
ment in  D.  C.    Box  466E,  B'T. 


Seeking  supervisory  position,  program  depart- 
ment. PD,  five  years  experience;  programming, 
production,  continuity,  etc.  Excellent  record, 
references.    College.   Box  470E,  B'T. 


Radio-tv  production  man:  6  years  media,  r  year 
national  agency.  Also,  continuity,  promotion, 
news  room  experience.  Details  upon  request. 
Box  502E,  B'T. 


Woman  with  6  years  radio  experience  as  copy- 
writer, traffic  manager  and  program  director 
with  air  work  on  DJ  and  women's  shows:  Also 
6  months  tv  experience  as  copywriter  and  2 
months  as  talent  on  kitchen  show,  wants  job  in 
west,  southwest  or?  Contact  Rosemary  M.  Castor, 
2116  Irving  South,  Minneapolis,  Minnesota.  Ken- 
wood 8936. 


Experienced  newsman,  sports  writer,  top-flight  on 
features,  human  interest.  Continuity  and  com- 
mercial know-how.  Veteran.  Wire  or  write 
Barney  Engel,  2262  Hall  Place,  N.W.,  Apt.  201, 
Washington,  D.  C. 


Copywriter  wants  permanent  position.  Three 
years  radio  experience.  Draft  exempt  young 
man.  Go  anywhere.  2636  Seventeenth  Avenue 
South,  Minneapolis,  Minnesota. 


Television 


Situations  Wanted 


Managerial 


Radio-tv  manager.  Top  network  tv  background 
in  major  western  market.  Fifteen  years  network 
radio  management.  Strong  on  operation,  promo- 
tion and  sales.  Available  immediately.  Box 
423E,  B'T. 


Don't  let's  kid  ourselves.  The  gravy  days  of 
television  are  over.  Yes,  I  have  excellent  na- 
tional contracts  but  national  sales  cannot  support 
all  the  stations.  More  important  is- my  ability 
to  devise  local  sales  techniques  which  bring  in 
the  necessary  profits  and  while  directing  all  op- 
erations, I  have  done  it  in  a  vhf  small  market,  in 
areas  officially  labeled  "critical"  and  in  strike 
afflicted  communities.  Available  as  general  man- 
ager or  commercial  manager  in  large  market. 
Specific  details,  excellent  references,  personal  in- 
terview on  request.   Box  476E,  B'T. 


Sales  maanger.  9  years  radio-tv  experience  in 
nation's  6th  market.  Must  have  complete  con- 
trol of  sales  and  program  departments.  Box 
485E,  B'T. 


Announcers 


On-camera  personality,  master  of  ceremonies, 
straight  or  light  comedy.  Good  pitch  man.  Seven 
years  radio/television,  B.S.  degree,  Journalism. 
Stage  experience.  Single,  29,  anywhere  for  full 
or  part-time  plus  talent,  or  talent  only.  Lots  of 
program  ideas  and  ability  to  carry  through. 
Will  appreciate  your  reply  to  Box  407E,  B'T. 


Announcer,  eight  years  experience,  now  located 
large  southwest  am-tv  operation  desires  return 
to  native  northeast  in  large  market.  Good  voice, 
personality  and  appearance.    Box  473E,  B'T. 


Major  market  sportscaster.    9  years  experience 

all  sports.    Best  agency  and  station  references. 

Must  have  good  base  plus  talent  fees.  Box 
486E,  B'T. 


Announcer-engineer.  7  years  experience  all 
phases  radio,  wishes  tv  opportunity.  Box  493E, 
B'T. 


Technical 


Engineering  director  —  chief  engineer  —  experi- 
enced am-fm-tv,  color  tv,  construction  and  net- 
work operations.   Box  483,  B'T. 


Production-Programming,  Others 


Tv  director.  Experienced.  Nine  years  college. 
Newspaper,  administrative  background.  Box 
418E,  B'T. 


New  station?  I'll  put  it  on  the  air  for  you,  then 
stay  if  you  wish.  PD,  five  years'  experience;  pro- 
gramming, production,  copy.  Put  two  stations 
on  air,  into  black.  Can  do  same  for  you.  Box 
461,  B'T. 


Tv  producer-director  with  network  experience 
desires  change.  Presently  employed  by  one  of 
the  nation's  leading  net-originating  stations. 
Radio  and  N.  Y.  ad  agency  background.  Box 
465E,  B'T. 


Need  continuity  director,  client  service  director, 
or  advertising  manager  with'  tv  experience? 
Have  handled  all  aspects;  advertising  campaigns, 
client  service,  copy,  commercial  production. 
Large,  small  market  radio-tv  experience.  Col- 
lege degree.  Best  references.  Employed  but 
available  immediately.    Box  471E,  B'T. 


Thoroughly  experience  tv  program  manager-film 
buyer  now  employed,  seeks  metropolitan  location 
for  permanent  position.  Working  knowledge 
copy,  production,  traffic.  All  offers  considered. 
Box  480E,  B'T. 


Program-production  manager  —  experience  all 
phases  tv  production.  Will  relocate  for  right 
position.  Box  481E,  B'T. 


Single  woman  with  dramatic  experience-qualifi- 
cations and  experience  in  tv  directing,  acting 
and  film  editing,  wants  jobs  with  future.  Write 
for  particulars.   Box  500E,  B'T. 


(Continued  on  next  page) 


m 
m 


W: 


AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER 

RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition. 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an- 
tenna and  tower. 

Make  offer  for  lot  or  part.    Terms  can  be  arranged. 

Bremer  Broadcasting  Corp. 

1020  Broad  Street 
Newark  2,  New  Jersey 


Situations  Wanted— (Cont'd) 


Instruction 


Situations  Wanted 


Television  director  wishes  affiliation  with  tv 
station  staff,  five  years  experience.  For  details 
write  Box  503E,  B-T. 

Director-producer  currently  in  high  echelon 
radio-tv  job,  Department  of  Army.  To  be  re- 
leased from  service  14  September.  Also  well 
versed  in  promotion,  writing,  announcing  and 
personality  work.  Desire  permanent  position, 
preferably  in  new  tv  outlet.  Experienced,  am- 
bitious, dependable,  creative.  Age  26.  Married. 
Two  children.  BA  degree,  radio-tv.  Lt.  James 
W.  Hale,  1712  So.  Pollard  Street,  Arlington,  Vir- 
ginia. 

Experienced  cinematographer  desires  a  staff 
position  with  a  television  station.  Skilled  in 
news  coverage  and  all  phases  of  film  production. 
Six  years  in  the  television  industry.  16mm  equip- 
ment. Further  information,  contact,  Harold  B. 
Scroggy,  80  Byers  Avenue,  Akron  2,  Ohio. 


For  Sale 


Stations 


Fulltime  southeastern,  single  station  market. 
$47,500.  Paul  H.  Chapman,  84  Peachtree,  Atlanta, 
Ga. 

Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose. 
Los  Angeles  29,  California. 

Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment,  etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.  Box  964D,  B«T. 

BC1A  G.E.  two  channel  audio  consolette.  In 
storage,  never  used.  Box  965D,  B«T. 

Equipment  for  sale:  Six  electro-voice  V-2A  250 
ohm  microphones  with  amphenol  connector  and 
cords.  Take  all  six  for  $135.00  or  $25.00  each.  Box 
453E,  B-T. 

Studio  console — RCA  76-B2  with  power  supply. 
Excellent  condition.  $1,250.00.  FOB  Minneapo- 
lis. Call  or  wire.  Kay  Bank  Recording,  111  No. 
11th  Street,  Minneapolis,  Minn. 

Because  WFMT  is  moving  to  new  quarters  with 
new  equipment  .  .  .  3kw  fm  transmitter,  perfect 
condition,  85-ft.  self-supporting  IDECO  tower 
supporting  4-bay  Andrew  fm  antenna  on  40-ft. 
mast,  now  installed  atop  building.  Approximately 
250  feet,  3Va  inch  coax  with  assorted  90  degree 
and  45  degree  joints  and  hardware,  now  in- 
stalled. Available  immediately.  All  for  $3,500 
cash  from  premises  of  WFMT,  4000  W.  Washing- 
ton Blvd.,  Chicago,  111. 

Wincharger  type  101  tower  150  feet  high  for 
shunt  fed  antenna,  w/o  base  insulator,  complete 
with  anchors,  ready  to  erect.  Never  been  used. 
$1000.00.  L— CAA  A-3  light  kit  for  150  foot  tower. 
Never  been  used.  $250.00.  Christopher  Fuel 
Corporation,  P.  O.  Box  874,  Morgantown,  West 
Virginia. 

GE  fm  monitor,  rack  mounted,  two  amplifiers, 
72  pair  jack  panel  $500.  250  watt  GE  transmitter, 
antenna,  80  foot  tower  $1000.  Two  turntables,  RMC 
heads,  tape  player  $500.  H/P  201B  audio  oscil- 
lator $125  H/P  330B  distortion  analyzer  $225. 
SX42  receiver,  S36A  receiver,  Knight  frequency 
standard,  rack  mounted  $175.  Monitor.  Leader, 
Mt.  Clemens,  Michigan. 


Wanted  to  Buy 


Stations 


Private  party  desires  to  purchase  controlling  or 
complete  interest  in  radio  station  in  Florida. 
Texas,  Gulf  states,  Carolinas  or  California.  We 
have  management.    Box  337E,  B-T. 

Want  250w — lOOOw  established  or  new  am  station. 
Box  435E,  B«T. 


Equipment  Etc. 


Wanted — used  5  kw  am  transmitter.  Must  be  rea- 
sonable.  Box  484E,  B-T. 

Wanted  5  to  10  kw  am  broadcast  transmitter, 
500  to  1500  kc.  Give  price  and  specifications. 
Box  490E,  B-T. 

Two  Gates  CB11  turntables,  three  Gray  arms, 
two  Gray  equalizers.  Winston  Ward,  KIMP,  Mt. 
Pleasant,  Texas. 

Wanted  equipment  for  standard  broadcasting  sta- 
tion. Tower,  console,  "turntables,  microphones, 
monitors,  tape  recorders  and  etc.  Contact  Hairy 
Epperson  Jr.,  Ararat,  Virginia. 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Help  Wanted 


Managerial 


» 


LIVE  MAN  NEEDED 
IN  HAWAII 

Don't  wait  till  you're  dead  to  go  to 
Heaven!  Come  to  heavenly  Hawaii  as 
Sales  Manager  if  you  can  sell  radio  for 
HAWAII'S  BIG  STATION,  with  ideas, 
gimmicks,  promotion.  Air  mail  experience, 
references,  salary  requirements  to:  Fin 
Hollinger,  KPOA,  Honolulu.  Send  carbon 
copy  of  your  letter  for  interview  appoint- 
ment to:  Radio  Hawaii  Inc.,  420  Lexington 
Ave.,  New  York  City,  N.  Y.  Telephone 


* 

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J    MUrrayhill  6-4686.  i 


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SALES  MANAGER 

The  PROJECTOGRAPH  Company 
whose  machine  resembles  a  TV  set 
and  projects  a  variety  of  TV  slides 
on  its  screen  in  stores,  hotels,  airports 
etc.,  will  give  a  substantial  commis- 
sion and  interest  in  company  proposi- 
tion to  a  man  experienced  in  radio  or 
TV  station  tieup  with  merchants  on 
franchise  and  merchandising  plans. 
Box  415E,  B*T 


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Salesman 


ADVERTISING  AGENCY 

Wanted  by  medium  size  Midwest  A.A.A.A. 
Advertising  Agency  with  large  Radio  and 
Television  billing  (not  Chicago)  a  Radio 
and  Television  Station  Contact  Man. 
Must  have  had  experience  as  Station 
Rep.  or  Station  Sales  or  Agency  Radio 
Department.  Should  be  free  to  travel  to 
contact  Stations  and  Client  Representa- 
tives. Write 

Box  416E,  B«T. 


Television 


Help  Wanted 


Technical 


TELEVISION  STUDIO 
TECHNICIANS 

Have  immediate  opening  for  two  tech- 
nicians for  studio  operation  and  mainte- 
nance. Duties  consist  of  operation  at  all 
video  and  audio  positions  with  emphasis 
on  technical  ability  and  experience.  Pre- 
fer men  with  previous  television  experi- 
ence, however,  will  consider  recent  grad- 
uate of  recognized  television  technical 
school.  Radio  telephone  first  class  li- 
cense required.  Presently  expanding  fa- 
cilities for  100  KW  operation.  Many  em- 
ploye benefits.  Contact  Chief  Engineer, 
WTVN,  Inc.,  753  Harmon  Ave.,  Columbus, 
Ohio. 


Managerial 


experienced  radio-tv-newspaper 
MANAGER 
available  September  1st 


Would  like  chance  to  manage  station. 
Prefer  radio-TV  combination  but  can 
handle  either  radio  or  TV  management. 
Background  include  15  years,  sales  man- 
ager; 2  years  TV  (opened  station)  plus 
several  years  newspaper  selling.  Active 
in  civic  affairs;  director  state  broadcast- 
ers, symphony  orchestra,  sales  managers 
club,  well  known  among  networks,  na- 
tional agencies.  If  you  want  a  hard- 
working, economy  minded  manager,  an 
interview  can  be  arranged  promptly.  Free 
to  go  anywhere  (unmarried). 

Box  487E,  B*T 


Salesmen 


TOP  RADIO  SALESMAN 

....  and  wife  who  can  handle  board 
and  do  disc  jockey.  Available  im- 
mediately. Prefer  station  in  the 
Southeast. 

Box  501E,  B*T 


Announcers 


TOP  DEEJAY  WHO'S  UNHAPPY 

Not  realizing  potential.  Now  doing  daily  radio  and 
Tv  show.  12  years  experience  including  Miami  and 
New  York  City.  Some  network.  33,  personable,  friend- 
ly Professional,  humorous,  sometimes  hilarious  ad-lib. 
Celebrity  interviews,  audience  participation  as  spe- 
ciality. Zany  but  intelligent  informal  chatter,  never 
at  a  loss  .  .  .  and  I  sell  products,  sponsors  happy. 
Top  Hooper-Pulse  surveys.  Desire  large  metropolitan 
area.  $200  per  week,  less  with  talent.  Tapes,  references, 
brochure  on  request.    Box  452E,  B.T 


Production-Programming,  Others 


PRODUCTION  MAN 

It's  not  what  you  know,  it's  who  you  know.  I  hope 
that's  not  true!  After  seven  years  in  the  profession, 
I've  learned  a  lot  .  .  .  Now  I  want  to  expand  from 
"mike"  to  production  in  a  New  York  City  agency  or 
Network.  I  don't  know  anyone  .  .  .  except  myself.  I'm 
a  college  graduate,  twenty-nine,  married  (three  children) 
with  ability  and  perseverance.  Currently  employed  in 
New  York,  but  potential  not  commensurate  with  am- 
bition.   Box  482E,  B.T. 


Television 


Situations  Wanted 


Salesman 


<§><§><§><§><§><$><$><§><$><§><§> <^  <$><§> ^  <$><§><$><§><$>  ^ 


"*  SALES  *  SALES  *  SALES  *" 

Successful  radio  and  television  PRO- 
DUCER *  DIRECTOR  ★  WRITER  * 
ANNOUNCER  with  17  years  diversified 
and  productive  experience,  wants  oppor- 
tunity to  create 

*★*  SALES  *** 

Salary  secondary  to  opportunity.  Best 
references.  Box  504E,  B«T. 


For  Sale 


FOR  THE  RECORD 


FOR  SALE 

GENERAL  ELECTRIC  TT-6-E,  5KW, 
HIGH  CHANNEL  TRANSMITTER 
AND  TY-28-H  12  BAY  ANTENNA. 
This  equipment  presently  in  use  will 
be  available  early  fall.  Reason  for 
selling,  duplicate  equipment  required 
for  relocation  of  transmitting  plant. 
Box  493D,  B»T. 


FOR  SALE 

200  Ft.  Wincharger  guyed  tower, 
galvanized  steel,  complete  with  guys, 
4  side  lights,  base  insulator,  guy  in- 
stallers, and  conduit  for  tower  light 
wiring  .  .  .  presently  in  position. 
For  further  information  write 
Radio  Station  WMOU 
Berlin,  New  Hampshire 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 

6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


TV  EQUIPMENT 
FOR  SAIE 

1 — RCA  TK-20  Film  Camera, 
including  the  following: 

1 — Pedestal,  including  cradle 

1 — Camera  control  chassis 

1 — External  edge  light  projector 

1 — 33-B  power  supply 

1 — TP-9B  multiplexer 

Call  or  Write  H.  J.  Lovell 
Chief  Engineer,  WKY-TV 
Oklahoma  City,  Oklahoma 


Miscellaneous 


MANAGEMENT  CONSULTANTS 

Is  Your  Station  Losing  Money?  We 
Will  Put  it  in  the  Black ;  If  it  is  Making, 
We  Will  Make  More! 
All  Station  Problems  Handled 


/\u  siauon  rrouiems  xiauuicu 
i  Box  436E,  B»T.  I 


Instruction 


GET  YOUR  FCC  LICENSE  NOW 

Accelerated,  tutored  courses.  Need  only 
high  school  training  or  equivalent.  1st 
class  Radio-Telephone  Commercial  License 

Day  or  Evening 
New  Classes  Starting  September  8th  &  13th 

Rad-Tel  Consultants 

1  Beekman  Street 

New  York  3  8,  N.  Y.  WQrth  4-1180 


(Continued  from  page  104) 

Fort  Worth,  Tex.,  Texas  State  Network  Inc. — 
Cancelled  hearing  conference  heretofore  sched- 
uled for  Aug.  26,  and  the  hearing  for  reception 
of  evidence  is  advanced  and  scheduled  for  Aug. 
23  at  9:30  a.m.,  re  proceeding  for  ch.  11  (Docket 
10872). 

By  Hearing  Examiner  James  D.  Cunningham 
Boston,  Mass.,  Allen  B.  DuMont  Labs.  Inc. — 
Granted  petition  to  amend  its  application  for 
ch.  5.  to  include  name  of  Keeton  Arnett  as  vice 
president  (administration)  of  petitioner  corpo- 
ration (Docket  8739  et  al.).    (Action  of  8/20). 

Issued  an  order  governing  hearing  in  re  appli- 
cation of  Hanford  Bcstg.  Co.  of  Calif.  (KNGS), 
Hanford,  Calif.,  for  am  facilities  (Docket  10934); 
hearing  to  commence  on  Nov.  2.   (Action  of  8/19). 

By  Hearing  Examiner  Thomas  H.  Donahue 

Lawton,  Okla.,  Lawton  Bcstg.  Co.;  Progressive 
Bcstg,  Co. — On  petition  of  Progressive,  continued 
hearing  in  re  am  facilities,  from  Aug.  23  to  Sept. 
3  (Dockets  10720,  10993). 

By  Hearing  Examiner  Fanney  N.  Litvin 
KIFN  Phoenix,  Ariz.,  Western  Bcstg.  Co. — Gave 
notice  of  a  pre-hearing  conference  to  commence 
Aug.  30  in  re.  mod.  of  am  CP  (Docket  10914). 

By  Hearing  Examiner  Claire  W.  Hardy 

Bluefield,  W.  Va.,  Southern  W.  Va.  Tv  Inc.;  Daily 
Telegraph  Printing  Co. — On  petition  of  Southern, 
extended  from  Sept.  1  to  Sept.  8,  the  time  to 
exchange  exhibits  in  re  proceeding  for  ch.  6,  and 
the  date  for  taking  testimony  was  continued 
from  Sept.  13  to  Sept.  20  (Dockets  11042-43). 


August  24  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 

KINY  Juneau,  Alaska,  Alaska  Bcstg.  Co. — 
License  to  cover  CP  (BP-9112)  which  authorized 
change  frequency  (BL-5419). 

KLPW  Union,  Mo.,  Leslie  P.  Ware  tr/as  Franklin 
County  Bcstg  Co.— License  to  cover  CP  (BP-8241) 
as  mod.  which  authorized  new  standard  broadcast 
station  (BL-5417). 

KLTZ  Glasgow,  Mont.,  James  C.  Carson, 
Charles  L.  Scofield  and  Willard  L.  Holter  d/b  as 
The  Glasgow  Bcstg.  Co. — License  to  cover  CP 
(BP-9105)  as  mod.  which  authorized  new  standard 
broadcast  station  (BL-5413). 


Employment  Services 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive  Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  &  Radio  Management  Consultants 
708  Bond  Bldg.,  Washington  S,  D.  C. 


KEYJ  Jamestown,  N.  D.,  James  River  Bcstg.  Co. 

— License  to  cover  CP  (BP-9136)  as  mod.  which 
authorized  new  standard  broadcast  station  (BL- 
5412). 

WKBL  Covington,  Tenn.,  Charles  K.  Sparks 
and  R.  William  Hoffman  d/b  as  Tipton  County 
Bcstg.  Co.— License  to  cover  CP  (BP-8935)  as 
mod.  which  authorized  new  standard  broadcast 
station  (BL-5414). 

KCNC  Fort  Worth,  Tex.,  Blue  Bonnet  Bcstg. 
Corp. — License  to  cover  CP  (BP-9292)  which 
authorized  change  transmitter  location  to  2212 
East  4th  St.,  Fort  Worth  (BL-5411). 


Remote  Control 

WJHP  Jacksonville,  Fla.,  The  Jacksonville 
Journal  Co.— (BRC-496). 

WRWB  Kissimmee,  Fla.,  Radio  Station  WEWB 
(BRC-497). 

WCOA  Pensacola,  Fla.,  WCOA  Inc.— (BRC-494). 
WEOA  Evansville,  Ind.,  WFBM  Inc.— (BRC-498). 

WEOA  Evansville,  Ind.,  (aux.),  WFBM  Inc.— 

(BRC-499). 

WHEE  Martinsville,  Va.,  Mecklenburg  Bcstg. 
Corp.— (BRC-495). 

WJHP-FM  Jacksonville,  Fla.,  The  Jacksonville 
Journal  Co.— Transmitter  may  be  operated  by 
remote  control  from  4038  Phillips  Highway, 
Jacksonville,  Fla.  (BRCH-105). 

Renewal  of  License 

WHAR  Clarksburg,  W.  Va.,  WHAR  Inc.— 
(BR-1466). 

WKYR  Keyser,  W.  Va.,  WKYR  Inc.— (BR-2834). 
Application  Returned 

KNEL  Brady,  Tex.,  G.  L.  Burns— Involuntary 
assignment  of  license  to  Gene  M.  Burns,  inde- 
pendent executor  of  the  Estate  of  G.  L.  Burns, 
deceased. 


Modification  of  CP 

KHQA-TV  Hannibal,  Mo.,  Lee  Bcstg.  Inc.— 
Mod.  of  CP  (BPCT-760)  as  mod.  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  3-24-55  (BMPCT-2425). 

KRGV-TV  Weslaco,  Tex.,  KRGV  Television 
Inc.— Mod.  of  CP  (BPCT-1678)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  2-15-55  (BMPCT-2426). 


August  25  Applications 

ACCEPTED  FOR  FILING 

Modification  of  CP 

KFIA  (TV)  Anchorage,  Alaska,  Keith  Kiggins 
and  Richard  R.  Rollins  d/b  as  Kiggins  and  Rol- 
lins—Mod. of  CP  (BPCT-1710)  as  mod.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  3-1-55  (BMPCT-2428). 

WJNO-TV  Palm  Beach,  Fla.,  Palm  Beach  Tele- 
vision Inc.— Mod.  of  CP  (BPCT-1130)  as  mod. 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  3-15-55  (BMPCT-2430). 

WSEE  (TV)  Erie,  Pa.,  Great  Lakes  Television 
Co.— Mod.  of  CP  (BPCT-1286)  as  med.  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  3-1-55  (BMPCT-2427). 


Southern 
AM-VHF  TV  Opportunity 
$1009000.00 

This  combined  operation  is  located  in  one  of  the  most  attractive 
orowth  markets  in  the  south.  A  one-third  interest  with  full  protective 
provisions  is  available  to  a  qualified  party  for  $100,000.00. 

Appraisals     •     Negotiations     •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbroolt  2-5672 


Broadcasting    •  Telecasting 


August  30,  1954 


Page  109 


KOLN-TV 


GIVES  YOU 


LINCOLN-LAND 

Nebraska's  Other  Big  Market! 


The  map  below  shows  Lincoln-Land — 34  counties 
with  182,982  families.  (The  city  population  of  Lin- 
coln is  more  than  100,000  people  —  in  the  same 
bracket  with  Topeka,  Kan.;  Lancaster,  Pa.;  Columbia, 
S.  C;  or  Madison,  Wis.) 


Actually,  the  KOLN-TV  tower  is  75  miles  from 
Omaha;  Lincoln  is  58  miles.  With  our  1000-foot 
tower  and  316,000  watts  on  Channel  10,  KOLN-TV 
reaches  over  100,000  families  who  cannot  be  dupli- 
cated by  any  other  station. 


WKZO  —  KALAMAZOO 

WKZO-TV  —  GRAND  RAPIDS-KALAMAZOO 

WJEF  —  GRAND  RAPIDS 

WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 

KOLN  —  LINCOLN,  NEBRASKA 

KOLN-TV  —  LINCOLN,  NEBRASKA 

Associated  with 
WMBD  —  PEORIA.  ILLINOIS 


CHANNEL  10 
316,000  WATTS 


ABC  • 


•  DUMONT 


Avery-Knodel,  Inc. 
Exclusive  National  Representatives 


K  E  D  D 

\    WICHITA,  KANSAS 


FOR  THE  RECORD 


TELESTATUS 

August  30,  1954 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B«T  estimate. 
Stations  not  preceded  by  triangle  (►)  are  grantees,  not  yet  operating. 


ALABAMA 

Birmingham — 

►  WABT  (13)  NBC.  ABC,  DuM:  Blair;  260,000 

►  WBRC-TV  (6)  CBS;  Katz;  286,830 
WJLN-TV  (48)  12/10/52-Unknown 

Decaturt — 

►  WMSL-TV  (23)  Walker;  14,107 
Dothant — 

WTVY  (9)  7/2/54-12/25/54 
Mobilef — 

►  WALA-TV    (10)   ABC,   CBS,   NBC;  Headley- 

Reed;  72,500 
WKAB-TV  (48)  See  footnote  (d) 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 
Montgomery — 

►  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  34,600 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
12/1/54 
Munfordt — 

WEDM  (*7)  6/2/54-Unknown 
Selmat — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  (Phoenix) — 

►  KVAR  (12)  NBC,  DuM;  Raymer;  95,300 
Phoenix — 

►  KOOL-TV  (10)  ABC;  Hollingbery;  96,300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  96,713 
KTVK  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Forioe;  29,443 

►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  29,443 
Yumat — ■ 

►  KIVA  (11)  NBC,  DuM;  Grant;  19,234 

ARKANSAS 

El  Doradot — 

KRBB  (10)  2/24/54-Unknown 
Fort  Smitht — 

►  KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 

18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springsf — 

KTVR  (9)  1/20/54-Unknown 
Little  Rock — 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  74,851 
KETV  (23)  10/30/53-Unknown 

►  KATV  (7)  (See  Pine  Bluff) 
Pine  Blufft — 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  66,445 

►  KCMC-TV  (6)  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield— 

►  KBAK-TV  (29)  ABC,  DuM;  Forjoe;  72,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkeley  (San  Francisco) — 

►  KQED  (*9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  46,735 
Coronat — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 
Eurekaf — 

►  KIEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

15,100 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO  (47)  ABC,  CBS;  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
Los  Angeles — 

KBIC-TV  (22)  2/10/52-Unknown 

►  KABC-TV  (7)  ABC;  Petry;  1,861,132 

►  KCOP  (13)  Katz;  1,861,132 

►  KHJ-TV  (9)  DuM;  H-R;  1,861,132 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,861,132 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,861,132 

►  KTLA  (5)  Raymer;  1,861,132 

►  KTTV  (11)  Blair;  1,861,132 

►  KTHE  (*28) 
Modesto! — 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt — 

►  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 492,371 
Sacramento — 

KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.   Co.    (10),   Initial  Decision 
11/6/53 


New  Starter 

The  following  tv  station  is  the  new- 
est to  start  regular  operations: 

WJNO-TV  West  Palm  Beach,  Fla.  (ch. 
5),  Aug.  22. 


Salinast — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV  (20)  3/11/53-Unknown  (granted  STA 
Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  982,070 

►  KPIX  (5)  CBS,  DuM;  Katz;  982,070 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  982,070 

►  KSAN-TV  (32)  McGillvra;  97,000 
San  Joset — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispot — 

►  KVEC-TV  (6)  DuM;  Grant;  72,098 
Santa  Barbara — 

►  KEYT  (3)  ABC,  CBS,  NBC,  DuM;  Hollingbery; 

453,692 
Stocktont — 

►  KTVU  (36)  NBC;  Hollingbery;  112,000 
KOVR  (13)  Blair;  2/11/54-9/6/54 

Tulare  (Fresno) — 

►  KVVG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,   DuM;  Hollingbery; 

47,146 

►  KRDO-TV  (13)  NBC;  McGillvra;  20,000 
Denver — 

>■  KBTV  (9)  ABC;  Free  &  Peters;  227,882 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS;  Katz;  227,882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (*6)  7/1/53-1954 

Grand  Junction! — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,700 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  48,587 
KDZA-TV  (3).    See  footnote  (d) 

CONNECTICUT 

Bridgeport — 

WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 
Hartford!— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  DuM;  H-R;  10/21/53-9/22/54 
New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  201,892 
New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  Londont — 

WNLC-TV  (26)  12/31/52-Unknown 
Norwich!— 

WCNE  (*63)  1/29/53-Unknown 
Stamford! — 

WSTF  (27)  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC;  Stuart;  147,200 

DELAWARE 

Dover! — 

WHRN  (40)  3/11/53-Unknown 
Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  223,029 
WILM-TV  (83)  10/14/53-Unknown 


101,292  SETSJ 

Are  Receiving  KEDD's 
Increased  Signal 
Strength  of 

ONE- 
tQUARTERJ 
MILLION 
WATTS 

Now 
Saturating 
Wichita's 
Billion 
Dollar 
Market 

With 
Kansas' 
Highest 
Power! 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Broadcasting 


Telecasting 


August  30,  1954 


Page  111 


A-TV 

Covers  the  prosperous 
Keokuk,  Iowa 
Hannibal,  Missouri 
Quincy,  Illinois 
Area 

There  are 

129,405 

Families  Unduplicated 
by  service  from 
any  station  outside 
KHQA-TV's 
Class  B  Contour 


1  how117,776 


TELEVISION  HOMES 

in  KHQA-TV's 

100  mv/m  CONTOUR 

Exclusive  CBS  and 
DuMont  Television  Outlet 
For  Keokuk-Hannibal-Quincy 
Area 

You  need 

KHQA-TV — Channel  7 

to  cover  this  market 

Represented  by 

WEED  TELEVISION 

Chicago,  New  York,  Detroit, 
Atlanta,  Boston,  Hollywood, 
San  Francisco 

Tower 

886  Feet  above  Average  Terrain 
12  Bay  RCA  Antenna 
36.3  KW  ERP  Now 
316  KW  ERP  CP 

For  availabilities  write: 

WALTER  J.  ROTHSCHILD 
National   Sales  Manager 


LIBERATIONS 


QUINCY,  ILLINOIS 
Affiliated  with  WTAD-AM-FM 


Page  112    •    August  30,  1954 


DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  600,000 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  628,000 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 
WOOK-TV  (50)  2/24/54-Unknown 

FLORIDA 

Clearwatert — 

WPGT  (32)  12/2/53-Unknown 
I  Daytona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 
1  ►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling;  110,000  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,580 
Jacksonville — ■ 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC.  CBS,  DuM;  CBS  Spot  Sis.; 

261,000 

WOBS-TV  (30)  Stars  National;  8/12/53-March 
'55. 
Miami — 

WMIE-TV  (27)  Stars  National;  12/2/53-9/30/54 
WTHS-TV  (*2)  11/12/53-Unknown 

►  WTVJ   (4)   ABC,   CBS,  NBC,  DuM;  Free  & 

Peters;  254,700 
WMFL  (33)  12/9/53-Unknown 

►  WITV  (17)  See  Fort  Lauderdale 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 

Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  11,250 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  64,000 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

85,000 
Tampat — 

Tampa  Times  Co.  (13)  Initial  Decision  11/30/53 
WFLA-TV  (8)  Blair;  8/4/54-Feb.  '55 
West  Palm  Beach — 

WEAT-TV  (12)  Walker;  2/18/54-Nov.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 

►  WJNO-TV  (5)  NBC;  Meeker 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  395,769 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 

►  WSB-TV  (2)  NBC;  Petry;  413,235 
WQXI-TV  (36)  11/19/53-Summer  '54 

Augusta — ■ 

►  WJBF-TV  (6)  ABC,  NBC,  DuM;  Hollingbery; 

100,260 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 

Columbus — 

►  WDAK-TV  (28)  ABC,  NBC,  DuM;  Headley- 

Reed;  64,441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 
Macon — 

►  WNEX-TV  (47)  ABC,  NBC;  Branham;  34,662 

►  WMAZ-TV    (13)    ABC,    CBS,    DuM;  Avery- 

Knodel;  81,588 
Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  49,052 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 
Thomasvillet — 

WCTV  (6)  12/23/53-Unknown 
Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-9/1/54 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  34,665 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 
Idaho  Falls — 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  Gill-Perna; 

27,100 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellof — 

KISJ  (6)  CBS;  2/26/53-Nov.  '54 

KWIK-TV  (10)  ABC;  Hollingbery;  3/26/53-Nov. 
'54 

Twin  Fallst— 

KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Sept.  '54 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  ABC,  CBS,  DuM;  Weed;  250,000 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,000 
WTLC  (*12)  11/4/53-Unknown 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,840,000 

►  WBKB  (7)  ABC;  Blair;  1,840,000 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,840,000 
WHFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20)  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,840,000 
WOPT  (44)  2/10/54-Unknown 

WTTW  (*11)  11/5/53-Fall  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 


Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000 
Evanstonf — 

WTLE  (32)  8/12/53-Unknown 
Harrisburgf — 

►  WSIL-TV  (22)  ABC;  Walker;  20,000 
Jolietf— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 152,418 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 
Quincyt  (Hannibal,  Mo.) — 

►  WGEM-TV    (10)    ABC,    NBC;  Avery-Knodel 

116,000 

►  KHQA-TV  (7)  See  Hannibal,  Mo. 
Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  214,994 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

264,811 
Springfield— 

►  WICS   (20)   ABC,  NBC,  DuM;  Young;  81,000 

INDIANA 

Bloomington — 

►  WTTV  (4)  ABC,  CBS,  NBC,  DuM;  Meeker; 

554,557  (also  Indianapolis) 
Elkhartf— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  123,000 
Evansvillet — 

►  WFIE  (62)  ABC,  NBC,  DuM;  Venard;  60,000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne— 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  93,657 

Anthony  Wayne  Bcstg  Co.   (69)    Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS,  DuM;  Katz;  662,000 

►  WISH-TV  (8)  ABC,  CBS,  NBC,  DuM;  Boiling; 

476,601 

►  WTTV  (4)  See  Bloomington 
LaFayettet — 

►  WFAM-TV  (59)  DuM;  Rambeau;  57,650 
Muncie— 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man, Walker;  71,300 
Notre  Dame  (South  Bend)t — 

Michiana  Telecasting  Corp.   (46)  8/12/54-Un- 
known 
Princetonf — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  120,763 
Terre  Hautet — 

►  WTHI-TV  (10)  ABC,  CBS,  DuM;  Boiling;  144,000 

Waterloot  (Fort  Wayne) — 
WINT  (15)  4/6/53-9/1/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS.  DuM;  Weed;  240,000 

Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116,444 

►  WMT-TV  (2)  CBS;  Katz;  238,060 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 
Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76,500 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  280,250 
Fort  Dodget — 

►  KQTV  (21)  Pearson;  42,100 
Mason  Cityt — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  95,692 
Sioux  City — 

KCTV  (36)  10/30/52-Unknown 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/26/54 

Waterloo — 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reed; 

106,230 

KANSAS 

Great  Bendt— 

KCKT  (2)  3/3/54-Unknown 
Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  , 140,344 

Manhattan! — 

KSAC-TV  (*8)  7/24/53-Unknown 
Pittsburgt — 

►  KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  64,986 
Topeka — 

KTKA  (42)  11/5/53-Unknown 

►  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 

55,150 
Wichita — 

KAKE-TV  (10)  Hollingbery;  4/1/54-11/1/54 

►  KEDD  (16)  ABC,  NBC;  Petry;  101,292 
Wichita  Tv  Corp.  (3)  Initial  Decision  8/9/54 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Broadcasting 


Telecasting 


KENTUCKY 

Ashlandt — 

WPTV  (59)  Petry;  8/14/52-TJnknown 
Hendersont  (Evansville,  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  53,161 
Lexingtonf — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 
Louisville — 

►  WAVE-TV  (3)  ABC,  NBC,  DuM;  NBC  Spot 

Sis.;  369,634 

►  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.  See  footnote  (b) 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-Summer  '54 
Newportt — 

WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Alexandriat — 

KALB-TV  (5)  Weed;  12/30/53-9/28/54 
Baton  Rouge — 

►  WAFB-TV  (28)  ABC,  CBS,  NBC.  DuM;  Young; 

52,000 

WBRZ  (2)  HoUingbery;  1/28/54-1/1/55 
Lafayettet — 

KVOL-TV  (10)  9/16/53-Unknown 

KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 
Lake  Charles — 

KPLC-TV  (7)  Weed;  11/12/53-9/29/54 

►  KTAG  (25)  CBS,  ABC,  DuM;  Young;  19,000 
Monroe — 

►  KNOE-TV  (8)   CBS,  NBC,  ABC,  DuM;  H-R; 

151,005 

KFAZ  (43)  See  footnote  (d) 
New  Orleans — 

WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

►  WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 

258.412 

►  WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 

91,487 

WTLO  (20)  2/26/53-Unknown 
Shreveport— 

►  KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 

52,800 

Shreveport  Tv  Co.  (12)  Initial  Decision  6/7/54 

See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangor — 

►  WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  HoUing- 

bery; 78,420 
WTWO  (2)  5/5/54-9/12/54 
Lewiston — 

►  WLAM-TV  (17)  DuM;  Everett-McKinney; 

20,039 
Polandt — 

WMTW  (8)  ABC,  CBS:  Harrington,  Righter  & 
Parsons;  7/8/53-9/25/54 
Portland — 

►  WCSH-TV  (6)  NBC;  Weed;  116,627 

►  WGAN-TV  (13)  ABC.  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  45,100 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC.  DuM;  Harrington,  Righter 

&  Parsons:  555.735 

►  WBAL-TV  (11)  NBC;  Petry;  555,735 
WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAR-TV  (2)  CBS:  Katz;  555,735 
WTLF  (18)  12/9/53-Summer  '54 

Cumberland! — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisburyt — 

►  WBOC-TV  (16)  Burn-Smith 

MASSACHUSETTS 

Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,451 
Boston — 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,200,000 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,200,000 
Brocktont — 

WHEF-TV  (62)  7/30/53-Fall  '54 
Cambridge  (Boston) — 

►  WTAO-TV     (56)     DuM;  Everett-McKinney; 

123,000 
Springfield— 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  144,000 

►  WWLP  (61)  ABC,  NBC;  HoUingbery;  144,000 
Worcester — 

WAAB-TV  (20)  Forjoe;  8/12/53-Unknown 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  55,810 

MICHIGAN 

Ann  Arbor — ■ 

►  WPAG-TV  (20)  DuM;  Everett-McKinney;  19,800 
WUOM-TV  (*26)  11/4/53-Unknown 

Battle  Creek— 

WBCK-TV    (58)    Headley-Reed;  11/20/52-Un- 
known 

WBKZ  (64)  See  footnote  (d) 
Bay  City  (Midland,  Saginaw)— 

►  WNEM-TV    (5)    NBC,    DuM;  Headley-Reed; 
298,793 

Cadillact— 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  47,699 
Detroit — 

WCIO-TV  (62)  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,400 

►  WWJ-TV  (4)  NBC;  HoUingbery;  1,286,822 


►  WXYZ-TV  (7)  ABC;  Blair;  1,308,200 
WTVS  (*56)  7/14/54-Late  '54 

Booth  Radio  &  Tv  Stations  Inc.  (50)  Initial 
Decision  8/3/54 
East  Lansingt — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

444,502 

Peninsular  Broadcasting  Co.  (23)  Initial  Deci- 
sion 7/30/54 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  504,123 
Lansing — 

►  WILS-TV  (54)  ABC.  DuM;  Venard;  55.000 

►  WJEVI-TV  (6)  ABC,  CBS,  NBC;  Petry;  396,102 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegont — 

WTVM  (35)  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51)  10/29/53-Unknown 

Traverse  Cityt — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin— 

►  KMMT  (6)  ABC;  Pearson;  94,349 
Duluthf  (Superior,  Wis.)— 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  56,500 
WFTV  (38)  See  footnote  (d) 

►  WDSM-TV  (6).  See  Superior,  Wis. 
Hibbingt— 

KHTV  (10)  1/13/54-Unknown 
Minneapolis  (St.  Paul)— 

KEYD-TV  (9)  H-R;  6/10/54-1/1/55 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  477,000 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  75,000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  477,000 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxit — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbust — 

WCBI-TV  (4)  McGillvra;  7/28/54-Early  '55 
Jackson — 

►  WJTV  (25)  CBS.  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC;  HoUingbery;  177,323 

►  WSLI-TV  (12)  ABC;  Weed;  90,000 
Meridiant — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeauf — 

KFVS-TV    (12)    CBS;    Pearson;  10/14/53-Un- 
known 

KGMO-TV  (18)  4/16/53-Unknown 
Claytont— 

KFUO-TV  (30)  2/5/53-Unknown 
Columbia — 

►  KOMU-TV  (8)  ABC,  CBS,  NBC,  DuM;  H-R; 

49,595 
Festust — 

KACY  (14)  See  footnote  (d) 
Hannibalt  (Quincy,  111.) — 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  117,776 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityf — 

KRCG  (13)  6/10/54-Unknown 
Joplinf — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-9/12/54 
Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  405,706 

►  KMBC-TV  (9)  CBS:  Free  &  Peters;  405,706 

►  WDAF-TV  (4)  NBC;  Harrington,  Righter  & 

Parsons;  405,706 
Kirksvillet — 

KTVO  (3)  12/16/53-Unknown 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  107,612 
St.  Louis — 

KETC  (*9)  5/7/53-9/20/54 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis.; 
654  934 

KSTM-TV  (36)  See  footnote  (d) 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV  (42  )  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVI  (54)  See  Belleville.  111. 
Sedaliat— 

►  KDRO-TV  (6)  Pearson 
Springfield — 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  49,456 

►  KYTV  (3)  ABC,  NBC;  HoUingbery;  46.080 

MONTANA 

Billingst — 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 
Buttet— 

►  KOPR-TV  (4)  CBS,  ABC;  HoUingbery;  7,000 

►  KXLF-TV  (6).   No  estimate  given. 
Great  Fallst — 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headly-Reed; 

11,000 
Missoulat — 

►  KGVO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Gill- 

Perna;  11,000 


THE  SPOTLIGHTS  ON 

WE  HT 

IN  THE 

EVANSVILLE  MARKET 


THRIFTY 
FIFTY 
PARLAYS  CBS 
ADJACENCIES 
INTO  CASH 
SALES 


|T  WEHT 

brings  28 
CBS  shows  ex 
clusively  to  the 
Evansville,  Indiana 
Tri-State  on  U.H.F.  in  this 
U.H.F.  dream  market,  isolated 
""S^v  from  ANY  consistent  V.H.F.  cove 
REPRESENTED 
Nationally  by  Regionally  by 


rage.  ^^^^ 


MEEKER  TV,  Inc. 


ADAM  YOUNG 

St.  Louis,  Mo. 


W  E  H  T  Channel  SO 


Channel 
12 


CHANNEL 

12  1 


See  Your  KTVH 
Sales  Representative  Today! 


KTVH 

HUTCHINSON  -  WICHITA 


VHF 

240,000 
WATTS 


Broadcasting 


Telecasting 


CBS  BASIC  — DU  MONT -ABC 
REPRESENTED  BY  H-R  TELEVISION,  INC. 

COVERS  CENTRAL  KANSAS 

August  30,  1954  •    Page  113 


EVEN  ROMULUS  WATCHES 


WHEN 


omulus  has  found  a  new 
way  to  tame  wolves  —  just 
expose  'em  to  Channel  8 
and  they  roll  right  over, 
gentle  as  kittens. 


Four  legs  or  two,  not  even 
a  wolf  can  retain  his  baser 
instincts  once  he  comes 
under  the  mellowing 
influence  of  WHEN-TV. 
And  the  folks  of  Romulus, 
N.  Y.,  a  wolf-free  town 
upstate,  are  in  a  mood  to 
build  temples  and  erect 
statues  to  the  glory  that  is 
WHEN-TV.  It's  their 
favorite  oracle. 

If  your  problem  is  the 
wolf  at  the  door  and  your 
business  is  selling,  let  the 
oracle  speak  for  you. 


SEE  YOUR  NEAREST  KATZ  AGENCY 


CBS 
ABC 

DUMONT 
A 

MEREDITH 
STATION 


WATCHES 


WHEII 


CHANNEL  8 

SYRACUSE,  N  Y. 


FOR  THE  RECORD 


NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV    (13)    ABC,    CBS,    DuM;  Meeker: 

40,346 
Lincoln — 

KUON  (12)  See  footnote  (d) 

►  KOLN-TV  (10)  ABC,  CBS,  DuM;  Avery-Kno- 

del;  94,150 
Omaha — 

►  KMTV  (3)  ABC,  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  NBC,  DuM;  Blair;  248,594 

Scottsblufft— 

Frontier  Bcstg.  Co.  (10)  8/18/54-Unknown 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 
Las  Vegasf — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

15,649 
Reno — 

►  KZTV  (8)   ABC,  CBS,  NBC,  DuM;  Pearson; 

15,428 

NEW  HAMPSHIRE 

Keenet — 

WKNE-TV  (45)  4/22/53-Unknown 
Manchestert — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 
Mt.  Washingtonf — 

WMTW  (8)  See  Poland.  Me. 

NEW  JERSEY 

Asbury  Parkt — 

►  WRTV  (58)  107,000 
Atlantic  City — 

WFPG-TV  (46)  See  footnote  (d) 

WOCN    (52)  1/8/53-Unknown 
Camdent — 

WKDN-TV  (17)  1/28/54-Unknown 
Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswickf — 

WTLV  (*19)  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquef — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  41,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS.  NBC,  DuM;  Meeker; 

22,906 

NEW  YORK 

Albany(Schenectady,  Troy) — 

WPTR-TV  (23)  6/10/53-Unknown 

►  WEOW-TV  (41)  ABC,  DuM;  Boiling;  100,000 

►  WTRI  (35)  CBS;  Headley-Reed;  93,515 
WTVZ   (*17)  7/24/52-Unknown 

Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Boi- 

ling; 292.220 

WQTV  (*46)  8/14/52-Unknown 
Bloomingdalet  (Lake  Placid) — 

WIRI  (5)  12/2/53-10/1/54 
Buffalo— 

►  WBEN-TV  (4)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons:  412,489.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

165.000 

►  WGR-TV  (2)  NBC,  DuM:  Headley-Reed 
WTVF  (*23)  7/24/52-Unknown 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-9/27/54 
Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE   (24)   ABC,   CBS,   NBC,  DuM;  Forjoe; 

35,500 
Ithacat — 

WHCU-TV    (20)    CBS;    1/8/53-November  '54 
WIET  (*14)  1/8/53-Unknown 
Kingston — 

►  WKNY-TV     (66)     ABC,     CBS,     NBC,  DuM; 

Meeker:  9,800 
New  York — 

►  WABC-TV  (7)  ABC;  Weed;  4,180,000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,180,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180,000 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4,180,000 

►  WPIX  (11)  Free  &  Peters;  4,180,000 

►  WATV  (13)  See  Newark,  N.  J. 
WGTV  (*25)  8/14/52-Unknown 
WNYC-TV  (31)  5/12/54-Unknown 

Rochester — 

WCBF-TV  (15)  6/10/53-Unknown 

►  WHAM-TV  (5)  NBC;  Hollingbery;  252,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 

210,000 

WRNY-TV  (27)  4/2/53-Unknown 
WROH  (*21)  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 
Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis;  373,250 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  (*43)  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  345,859 
Utica— 

WFRB  (19)  7/1/53-Unknown 

►  WKTV  (13)   ABC,  CBS,  NBC,  DuM;  Cooke; 

145,000 


(57) 
(2) 


9/30/53-September  '54 

ABC,    NBC,    DuM;  Boiling; 

NBC,  DuM;  CBS  Spot  Sis.; 

1/21/54- 


ABC;    Boiling;  11/20/52-Un- 


ABC, 


CBS,  DuM; 
235,740 


Harrington, 


NBC,  DuM;  Pearson; 


NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  CBS.  NBC;  Boiling;  30,000 
WLOS-TV  (13)  ABC,  DuM;  Venard;  12/9/53- 

9/1/54 
Chapel  Hillt— 

WUNC-TV  (*4) 
Charlotte— 

►  WAYS-TV  (36) 

51,650 

►  WBTV   (3)  CBS, 

407,222 
Durhamt— 

WTVD    (11)    NBC;  Headley-Reed; 
9/2/54  (granted  STA  Aug.  10) 
Fayettevillet — 

WFLB-TV  (18)  4/13/54-Unknown 
Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 
WCOG-TV 
known 

►  WFMY-TV 
Righter  &  Parsons; 

Greenville — 

►  WNCT   (9)   ABC,  CBS, 

80,800 
Raleigh — 

►  WNAO-TV  (28)  ABC,  CBS,  NBC,  DuM;  Avery- 
Knodel:  71,300 

Wilmingtonf — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  32,350 
WTHT  (3)  2/17/54-Unknown 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  218,599 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  65,000 

NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

16,915 
Fargot— 

►  WDAY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free  & 

Peters;  42,260 
Grand  Forksf — 

KNOX-TV  (10)  3/10/54-Unknown 
Minotf — 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed: 

22,500 
Valley  Cityt — 

►  KXJB-TV  (4)  CBS;  Weed;  50,000 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  174,066 
Ashtabulaf — 

►  WICA-TV  (15)  20,000 
Cincinnati— 

►  WCET  (*48)  2.000 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,000 

►  WKRC-TV  (12)  CBS;  Katz;  662,236 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-Oct.  '54 

Cleveland — 

WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,044,134 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  1,045,000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
WHK-TV  (19)  11/25/53-Unknown 

Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV  (*34  )  4/22/53-Unknown 

►  WTVN-TV  (6)  ABC,  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriat— 

WEOL-TV  (31)  2/11/54-Fall  "54 
Lima — 

WIMA-TV  (35)  Weed;  1/24/52-Unknown 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 
Mansfieldt— 

WTVG  (36  )  6/3/54-Unknown 
Massillonf — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo— 

►  WSPD-TV  (13)  CBS;  Katz:  288,132 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  130.000 

►  WKBN-TV    (27)    ABC,   CBS,   DuM;  Raymer; 

138,218 
Zanesville — 

►  WHIZ-TV  (18)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 36,466 

OKLAHOMA 

Adat — 

►  KTEN  (10)  ABC;  Venard;  175.632 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 
Enidt — 

►  KGEO-TV  (5)  ABC;  Pearson 
Lawtonf — 

►  KSWO-TV  (7)  DuM;  Pearson;  52,348 
Miamit — 

KMIV  (58)  4/22/53-Unknown 
Muskogeet — 

KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54-  ! 
9/1/54 


Page  114 


August  30,  1954 


Broadcasting 


Telecasting 


/ 


Oklahoma  City — 

►  KMPT  (19)  DuM;  Boiling;  98,267 

►  KTVQ  (25)  ABC;  H-R:  151,224 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel:  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
KETA  (*13)  12/2/53-Unknown 

Tulsa — 

►  KCEB  (23)  NBC,  DuM;  Boiling;  98,513 
►-KOTV  (6)  ABC,  CBS,  NBC,  DuM;  Petry;  229,100 

KSPG  (17)  2/4/54-Unknown 
KVOO-TV  (2)  7/8/54-Unknown 
KOED-TV  (*11). 
7/21/54-Unknown 

OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

24,000 
Medford — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

21,190 
Portland — 

►  KOrN-TV  (6)  ABC,  CBS;  Avery-Knodel;  182,283 

►  KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 

181,034 

KLOR    (12)    ABC;    Hollingbery;  7/22/54-Un- 
known 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
Salemf — 

KSLM-TV  (3)  9/30/53 -Unknown 

PENNSYLVANIA 

Allentownt — 

WFMZ-TV   (67)   Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53-Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

447.128 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker;  76,492 
Chambersburgt— 

WCHA-TV  (46)  See  Footnote  (d) 
Easton — 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,410 
Erie— 

►  WICU  (12)  ABC,  NBC,  DuM;  Petry;  218,500 

►  WSEE  (35)  CBS,  DuM;  Avery-Knodel;  29,173 
WLEU-TV  (66)  12/31/53— Unknown 

Harrisburg — 

WCMB-TV  (27)  Cooke;  7/24/53-9/15/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  NBC;  Headley-Reed;  166,423 
Hazletonf — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
Johnstown — 

►  WARD-TV  (56)  Weed 

»-WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  776,372 
Lancaster — 

►  WGAL-TV    (8)    CBS,    NBC,    DuM;  Meeker; 

554,914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
Lebanont — 

►  WLBR-TV  (15)  Burn-Smith;  170,700 
New  Castlet — 

►  WKST-TV     (45)     DuM;  Everett-McKinney; 

139,578 
Philadelphia — 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,843,213 

►  WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 
WLBG-TV  (23)  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,791,161 
Pittsburgh — 

►  WDTV  (2)  CBS,  NBC,  DuM;  DuM  Spot  Sis.; 

1,134,110 

►  WENS  (16)  ABC,  CBS,  NBC;  Petry;  356,354 
WKJF-TV  (53)  See  footnote  (d) 

fr-WQED  (*13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
Reading — 

►  WEEU-TV    (33)    ABC,   NBC;    Headley  Reed; 

95,000 

►  WHUM-TV  (61)  CBS;  H-R;  219,870 
Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  168,000 

►  WGBI-TV  (22)  CBS;  Blair;  165,000 

►  WTVU  (73)  Everett-McKinney;  150,424 
Sharonf — 

WSHA  (39)  1/27/54-Unknown 
Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  166,000 

►  WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

177,000 
Williamsportt — 

WRAK-TV   (36)   Everett-McKinney;  11/13/52- 

Summer  '54 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 
WSBA-TV  (43)  ABC;  Young;  86,400 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1.127,- 

595 

►  WNET  (16)  ABC.  CBS,  DuM;  Raymer;  41,790 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  48,300 
Camdent — 

WACA-TV  (15)  6/3/53-Unknown 

Broadcasting    •  Telecasting 


Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free    &  Peters; 

113  919 

WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/26/54 
Columbia — 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  57,700 

►  WIS-TV  (10)  NBC:  Free  &  Peters:  122,488 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,001 
Florence! — 

WBTW  (8)  CBS;  11/25/53-9/26/54 
Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,632 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 
Spartanburgt — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 
Fall  '54 

SOUTH  DAKOTA 

Rapid  Cityf — 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst — 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

81,723 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  91,450 

Mountain  City  Tv  Inc.    (3)   Initial  Decision 
7/5/54 
Jacksont — 

WDXI-TV  (7)  Burn-Smith;  12/2/53-Oct.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 
Knoxville— 

►  WATE  (6)  ABC,  NBC:  Avery-Knodel;  83.076 

►  WTSK  (26)  CBS,  DuM;  Pearson;  77,200 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  287,818 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  287,818 
Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  192,969 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  192,969 
Old  Hickory  (Nashville) — 

►  WLAC-TV  (5)  CBS;  Katz 

TEXAS 

Abilene? — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  35,607 
Amarillo — 

►  KFDA-TV  (10)  ABC.  CBS;  Branham;  52,961 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  52,961 
KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

80,081 
Beaumontf — 

►  KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  28,108 
Beaumont  Bcstg.  Corp.  (6)  8/4/54-Unknown 

Big  Springt— 

KBST-TV  (4)  7/22/54-Unknown 
Corpus  Christit — 

►  KVDO-TV  (22)  NBC;  Young;  14,744 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  400,704 

►  WFAA-TV  (8)  ABC.  NBC,  DuM;  Petry;  398,000 
El  Paso— 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

55  491 

►  KTSM-TV  (9)  NBC;  Hollingbery;  53,481 
KELP-TV  (13)  Forjoe;  3/18/54-Sept.  '54 

Ft.  Worth— 

►  WBAP-TV   (5)    ABC,   NBC;   Free  &  Peters; 

378,650 

Texas    State    Network    (11)    Initial  Decision 
8/23/54 
Galveston— 

►  KGUL-TV  (11)  CBS;  CBS  Spot  Sis.;  325,000 

325,000 

Harlingent  (Brownsville,  McAllen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  37,880 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  353,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewf — 

►  KTVE  (32)  Forjoe;  24,171 
Lubbock — 

►  KCBD-TV  (11)  ABC,  NBC;  Raymer;  59,596 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

59  596 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMLD-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

35,800 
San  Angelo — 

►  KTXL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Venard; 

33,680 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


I'M  JOE  FLOYD... 


belong  to  a  family  of 
BIG  SPENDERS 


They're  the  folks  who  make  up 
the  rich  four-state  money  belt,* 
of  which  Sioux  Falls  is  the  hub. 
They're  good  spenders — and 
always  have  been — simply 
because  they  have  the  where- 
withal to  spend  (way  above  the 
national  average).  They  like 
better  things  .  .  .  and  they  look 
and  listen  to  KELO  (TV  and 
Radio)  to  tell  them  what  those 
better  things  are.  Want  to  meet 
these  brand-buying  folks  over 
a  store  counter?   KELO  will 
introduce  you  to  them — 
convincingly! 

*  Husky  sections  of 

South  Dakota,  Minnesota, 
Iowa,  Nebraska 


KELO 


Channel  11  -  Sioux  Falls,  S.  D. 

JOE  FLOYD,  President 

NBC  (TV)  PRIMARY 
ABC  •  CBS  •  DUMONT 

/VBC  (Radio)  Affiliate 

August  30,  1954  •    Page  115 


San  Antonio — 

KALA  (35)  3/26/53-Unknown 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  203,487 

►  WOAI-TV  (4)  NBC;  Fetry;  203,487 
KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

Sweetwatert — 

KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 

Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  85,112 

Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 

Tylerf — 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28.405 
KLTV  (7)  ABC;  Pearson;  12/7/54-Oct.  '54 

Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 

Wacot— 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  43,650 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  37,880 
Wichita  Falls — 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  71,000 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

164,100 

►  KTVT  (4)  NBC;  Blair;  164,100 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-9/7/54 

VERMONT 

Montpeliert — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/7/54 

VIRGINIA 

Danvillet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  110,000 
Harrisonburg — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Pearson; 

86,432 


Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

113,440 

Newport  News — 

►  WACH-TV  (33)  Walker 
Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  325-987 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  108,300 

►  WVEC-TV  (15)  See  Hampton 

Petersburgt — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  458,278 

Roanoke — 

►  WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel; 

264,645 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  71,697 
Seattle— 

►  KING-TV  (5)  ABC;  Blair;  363.100 

►  KOMO-TV  (4)  NBC;  Hollingbery;  363.100 
KCTS  (*9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 

Spokane — 

►  KHQ-TV  (6)  NBC;  Katz;  79,567 

►  KXLY-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

87,027 

Louis  Wasmer  (2)  Boiling;  3/18/54-10/1/54 
Tacoma — 

►  KMO-TV  (13)  Branham;  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  363,100 

Vancouver!— 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

26,491 

WEST  VIRGINIA 

Charleston — 

►  WKNA-TV  (49)  ABC;  Weed;  42,942 

►  WCHS-TV  (8)  CBS,  DuM;  Branham 

Clarksburgf — 

WBLK-TV  (12)  Branham;  2/17/54-9/1/54 

Fairmontt — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna; 

35,000 

Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  432,250 
Greater  Huntington  Radio  Corp.  (13)  Initial 
Decision  7/30/54 

Oak  Hill  (Beckley)t— 

WOAY-TV  (4)  6/2/54-Unknown 

Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281,811 

WISCONSIN 

Eau  Clairef — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 

Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed; 

195,670 

WFRV-TV  (5)  3/10/54-Unknown 
La  Crossef — 

►  WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  34,600 
WTLB  (38)  12/16/53-Unknown 

Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  54,000 

►  WMTV  (33)  ABC,  NBC,  DuM;  Boiling;  55,500 
Badger    Television    Co.    (3)    Initial  Decision 

7/31/54 

Marinettet  (Green  Bay) — 

WMBV-TV  (11)  NBC;  Venard;  11/18/53-9/12/54 
(granted  STA  Aug.  12) 

Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  393,600 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  323,500 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  686,796 
WTVW  (12)  6/11/54-Unknown 

Neenah — 

►  WNAM-TV  (42)  ABC;  George  Clark 
Superiorf  (Duluth,  Minn.) — 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  57,300 

►  KDAL-TV  (3).  See  Duluth,  Minn. 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Wausaut — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  Meeker;  5/12/54-Oct.  '54 

WYOMING 

Cheyennet — 

►  KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 46,100 

ALASKA 

Anchoragef — 

►  KFIA  (2)  ABC,  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 
Fairbanks! — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAII 

Honolulu! — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  60,000 

►  KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  60,000 

►  KULA-TV  (4)  ABC;  Headley-Reed;  58,000 

PUERTO  RICO 

San  Juanf — 

►  WAPA-TV   (4)   ABC,  NBC,  DuM;  Caribbean 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter-American;  32,000 

CANADA 

Hamilton! — 

►  CHCH-TV  (10) 
Kitchener! — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy, 

Weed;  50,000 

London! — 

►  CFPL-TV  (10)  CBC;  All-Canada,  Weed;  65,000 
Montreal — 

►  CBFT  (2  )  201,433 

►  CBMT  (6)  201,433 
Ottawa — 

►  CBOT  (4)  10,100 
Quebec  City! — 

►  CFCM-TV  (4) 
St.  John,  N.  B.— 

►  CHSJ-TV  (4)  CBS 
Sudbury! — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 

da, Weed;  8,247 

Toronto — 

►  CBLT  (9)  222,500 
Vancouver — 

►  CBUT  (2)  CBS 
Winnipeg! — 

►  CBWT 

MEXICO 

Juarez!  (El  Paso,  Tex.)— 

►  XEJ-TV  (5)  National  Time  Sales;  20,000 

(Spanish-family  owned). 
Tijuana!  (San  Diego) — 

►  XETV  (6)  Weed;  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
393;  total  cities  with  stations  on  air;  264.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.  Total  sets  in  use  32,135,250. 
*  Indicates  educational  stations, 
f  Cities  NOT  interconnected  to  receive  network 
service. 

(a)  Figure  does  not  include  331,448  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B«T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's;  WKAB- 
TV  Mobile,  Ala.;  KBID-TV  Fresno,  Calif.;  KDZA- 
TV  Pueblo,  Colo.;  WRAY-TV  Princeton,  Ind.; 
WKLO-TV  Louisville,  Ky.;  KFAZ  (TV)  Monroe, 
La.;  WBKZ  (TV)  Battle  Creek,  Mich.;  WFTV 
(TV)  Duluth,  Minn.;  WCOC-TV  Meridian,  Miss.; 
KACY  (TV)  Festus,  Mo.;  KSTM-TV  St.  Louis; 
KUON  (TV)  Lincoln,  Neb.;  WFPG-TV  Atlantic 
City,  N.  J.;  WECT  (TV)  Elmira,  N.  Y.;  WIFE 
(TV)  Dayton,  Ohio;  WCHA-TV  Chambersburg, 
Pa.;  WKJF-TV  Pittsburgh,  Pa.;  KNUZ-TV  Hous- 
ton, Tex. 

(e)  Shreveport  Tv  Co.  has  received  initial  deci- 
sion favoring  it  for  ch.  12,  which  is  currently 
operated  by  Interim  Tv  Corp.  [KSLA  (TV)]. 


Cameras  and  Crews  for 
Studio  or  Remote  Use 

Need  extra  equipment  for  local  pro- 
motions, telethons,  special  event 
coverage?  We  have  complete  cam- 
era chains  and  trained  crews  ready 
to  go  anywhere  and  handle  largest 
or  smallest  jobs.  Reasonable  daily 
rates — -complete  equipment  furnished 
from  lights  to  cameraman.  Examples 
of  jobs  we  have  done  furnished  on 
request. 

CLOSED  CIRCUIT  WORK 

We  have  equipment  to  handle  all 
types  of  closed  circuit  jobs,  from  in- 
store  promotions  to  coast-to-coast 
hook-ups.  Lots  of  experience  and 
reams  of  good  ideas.  We'll  pay  com- 
missions to  your  station  for  leads  or 
handle  it  through  you. 


UNIVERSAL 


8000  Grand  River 


BROADCASTING 
SYSTEM,  INC. 
2193  Commonwealth  Ave. 


Detroit  4,  Mich.    Boston  35,  Mass. 


Page  116    •    August  30,  1954 


Broadcasting   •  Telecasting 


T 


AUGUST 

Aug.  30-Sept.  4:  11th  International  Workshop  in 
Audio-Visual  Education,  American  Baptist  As- 
sembly, Green  Lake,  Wis. 

Aug.  31:  BAB  clinic,  Indianapolis,  Ind. 

Aug.  31-Sept.  1:  NBC-TV  Affiliates  meeting, 
Drake  Hotel,  Chicago. 

SEPTEMBER 

Sept.  1:  Deadline  for  entries  in  1953-54  public 
interest  awards  for  exceptional  service  to  farm 
safety,  National  Safety  Council. 

Sept.  1-2:  CBS  Radio  Affiliates  meeting,  Edge- 
water  Beach  Hotel,  Chicago. 

Sept.  2:  Television  Bureau  of  Advertising  Inc., 
Blackstone  Hotel,  Chicago. 

Sept.  10-12:  Midwestern  Advertising  Agency  Net- 
work, Sheraton  Hotel,  Chicago. 

Sept.  12:  Second  district  Advertising  Federation 
of  America,  reorganization,  Johnstown,  Pa. 

Sept.  13-14:  British  Columbia  Assn.  of  Radio  & 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  15:  FCC  hearing  in  Washington  on  license 
renewal  application  of  Edward  Lamb's  WICU 
(TV)  Erie,  Pa. 

Sept.  19-21:  Seventh  district,  Advertising  Fed- 
eration of  America,  Biltmore  Hotel,  Atlanta,  Ga. 

Sept.  21:  CBC  Board  of  Governors,  Chateau 
Laurier,  -Ottawa. 

Sept.  24:  Mid-Atlantic  Workshop,  Public  Rela- 
tions Society  of  America,  Hotel  Statler,  Wash- 
ington. 

Sept.  26-28:  Tenth  district,  Advertising  Federa- 
tion of  America,  San  Antonio,  Tex. 

Sept.  26-29:  Pacific  Coast  Council,  American  Assn. 
of  Advertising  Agencies,  Hotel  Del  Coronado, 
Coronado,  Calif. 

Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington. 

Sept.  28:  New  England  film  directors,  Hotel  Stat- 
ler, Boston. 

Sept.  28:  Chicago  Federation  of  Advertising 
Club's  fall  clinic,  for  eight  weeks,  Chicago. 

Sept.  29-Oct.  2:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  1:  Radio  Technical  Commission  for 
Aeronautics,  fall  assembly,  Willard  Hotel, 
Washington. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference, Hotel  Sherman,  Chicago. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama, Tuscaloosa. 

Oct.  8-10:  New  York  State  Conference,  American 
Women  in  Radio  &  Tv,  Park  Sheraton  Hotel, 
New  York. 

Oct.  9-10:  Third  district,  Advertising  Federation 
of  America,  Hotel  Roanoke,  Roanoke,  Va. 

Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations,  French  Lick  Springs,  Ind. 

Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler,  Boston. 

Oct.  13-17:  Audio  Engineering  Society,  Hotel  New 
Yorker,  New  York. 

Oct.  14-15:  Central  Council,  American  Assn.  of 
Advertising  Agencies,  Hotel  Drake,  Chicago. 


Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  15-17:  Pennsylvania  chapter,  American 
Women  in  Radio  &  Tv,  Warwick  Hotel,  Phila- 
delphia. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  22-24:  Midwest  Inter-City  Conference  of 
Women's  Advertising  Clubs  of  Advertising  Fed- 
eration of  America,  St.  Louis. 

Oct.  22-24:  New  England  Hi-Fi  Music  Show,  Hotel 
Touraine,  Boston. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

Oct.  28:  Standard  band  broadcasting  conference 
between  U.  S.  and  Mexico,  Mexico  City. 

NOVEMBER 

Nov.  7-13:  Lutheran  Radio  &  Tv  Week. 

Nov.  8:  Texas  Assn.  of  Broadcasters,  semi-annual 
fall  meeting,  Rice  Hotel,  Houston. 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York. 

Nov.  10-13:  Sigma  Delta  Chi,  Columbus,  Ohio. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 

Nov.  22-24:  Eastern  Council,  American  Assn.  of 
Advertising  Agencies,  Roosevelt  Hotel,  New 
York. 


SPECIAL  LISTING 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 
Placid,  N.  Y. 

Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 
Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  7-8:    NARTB    Dist.    10,    Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:   NARTB  Dist.   15,   Clift  Hotel,  San 
Francisco. 

Oct.  25-26 :  NARTB  Dist.  16,  Camelback  Inn,  Phoe- 
nix, Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12,  Jens  Marie  Hotel, 
Ponca  City,  Okla. 

Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


Broadcasting 


Telecasting 


August  30,  1954  •    Page  117 


editorials 


On  and  Off  the  Agenda  in  Chicago 

CHICAGO  this  week  becomes  the  hub  of  top-level  broadcast 
activity.  When  NBC-TV  and  CBS  Radio  independently  sched- 
uled their  sessions  they  doubtless  had  in  mind  family  gatherings 
that  would  avoid  the  controversial  and  the  spectacular.  But  the 
turn  in  events,  notably  surrounding  the  new  Bricker  investigation, 
probably  will  alter  planned  agendas. 

In  addition,  virtually  concurrent  meetings  have  been  scheduled 
to  formalize  the  organization  of  the  new  Television  Bureau  of 
Advertising  Inc.  as  the  all-industry  sales  promotion  project,  and 
the  proposed  new  Quality  Radio  Group  to  sell  nighttime  taped 
programs  on  a  cooperative  basis.  Both  projects  appear  to  be  set  to 
go,  and  there  should  be  no  hitches  because  they're  both  meritorious. 

Fireworks  are  not  expected  at  either  of  the  network  sessions. 
Certainly  this  is  no  time  to  stimulate  any.  The  sessions  should  be 
strictly  business,  looking  toward  means  of  better  selling  and  pro- 
gramming in  what  will  become  the  color  era.  This  poses  new 
equations  for  both  radio  and  tv,  and  new  rate  questions  for  tv. 

The  opportunity  should  not  be  overlooked,  however,  to  appraise 
the  legislative  picture  and  the  bearing  it  could  have  upon  all  broad- 
casting. The  harm  that  could  be  done  by  a  reckless,  headline  hunt- 
ing Bricker  inquiry  is  practically  limitless.  We  fail  to  see  how  any 
good  can  come  of  it.  The  emphasis  should  be  on  homework  during 
the  recess  with  Congressional  delegations,  not  alone  on  the  Bricker 
inquisition,  but  also  on  such  legislative  thrusts  as  the  Bryson  Bill 
to  ban  beer  and  wine  advertising,  and  the  discrimination  implicit 
in  the  barring  of  microphones  and  cameras  from  Congressional 
Committee  hearings. 

The  Bricker  Enigma 

WHAT  will  be  accomplished  by  the  Bricker  investigation  of 
all  things  broadcasting  is  as  much  of  an  enigma  as  the  pur- 
pose of  the  inquiry  itself.  If  past  inquiries  in  this  field  are  any 
criteria,  the  answer  will  be  exactly  nothing,  except  for  an  abysmal 
waste  of  time  and  money  by  private  groups  as  well  as  government. 

How  far  the  inquiry  will  go  will  depend  in  large  measure  upon 
what  the  staff  produces  between  Sept.  1  and  the  time  the  new 
Congress  convenes  in  January.  With  strong  personalities  like  former 
FCC  Comr.  Robert  F.  Jones  and  his  old  adversary,  former  Assistant 
General  Counsel  Harry  Plotkin,  in  the  counsel  roles,  almost  anything 
can  happen.  Mr.  Jones  is  designated  to  "head"  the  investigation 
in  the  deftly  worded  announcement  of  Chairman  Bricker.  That 
places  him  in  the  role  of  "majority"  or  Republican  counsel. 

Mr.  Plotkin's  status,  not  yet  formally  announced  because  he  is 
on  vacation  until  after  Labor  Day,  must  then  be  that  of  "minority" 
or  Democratic  counsel.  By  the  very  nature  of  the  assignments, 
Messrs.  Jones  and  Plotkin  will  represent  opposing  viewpoints. 

There  are  many  strange  overtones  and  contradictions  in  this 
alignment.  The  GOP,  pledged  to  cooperation  with  private  enter- 
prise, is  embarking  upon  an  inquisition  which  seems  to  do  violence 
to  the  party's  intent.  And  the  Democrats,  who  had  been  criticized 
because  of  undue  interference  with  business  during  their  incum- 
bency, are  thrust  into  a  position  in  defense  of  the  pursuits  Mr. 
Bricker  insists  upon  investigating. 

If  the  networks  are  the  primary  target,  no  legislation  is  needed. 
The  FCC  has  the  authority,  under  the  chain-monopoly  rules,  to 
move.  The  FCC  hasn't  because  the  Bureau  of  the  Budget  has  been 
unwilling  to  authorize  the  funds  for  a  study. 

The  chances  are  that  Mr.  Bricker,  and  some  of  his  Senatorial 
colleagues,  are  not  so  much  interested  in  network  licensing  as  they 
are  in  finding  some  means  to  curb  network  commentators.  The 
politician  thinks  in  terms  of  elections.  Radio,  and  latterly  tele- 
vision, have  become  the  most  potent  means  of  reaching  the  elec- 
torate. The  politician's  interest  thus  is  manifest. 

But  this  whole  investigation  picture  could  change  by  fall.  A 
swing  of  a  few  Senate  seats  from  the  Republican  to  the  Demo- 
cratic side  would  shift  control  to  the  Democrats.  Mr.  Bricker 
would  not  be  chairman  of  the  Senate  Commerce  Committee.  The 
gavel  would  go  to  young,  communications-wise  Warren  Magnuson 
of  Washington.  Would  Sen.  Magnuson  want  a  witch-hunt  into 
broadcasting?  We're  disposed  to  think  he  would  not.  Senate  chair- 
Page  118    •    August  30,  1954 


Drawn  for  Broadcasting  •  Telecasting  by  G.  C.  Troop 


"This  is  going  to  be  good!" 


men,  it  should  be  noted,  are  absolute  rulers  of  their  committees' 
destinies. 

We  hope  there  will  be  no  hitch  in  naming  Mr.  Plotkin.  Since  he 
left  the  FCC  three  years  ago  to  enter  private  practice,  he  has  been 
exposed  to  the  non-regulatory  side  of  broadcasting.  He  has  learned 
that  business  men  too  are  interested  in  providing  a  public  service, 
because  that  constitutes  good  business.  Mr.  Plotkin's  ability  and 
integrity  are  not  questioned.  He  has  worked  as  avidly  for  his  private 
clients  as  he  did  for  his  government  "client." 

From  now  until  January,  the  story  of  the  Bricker  committee 
intent  should  unfold.  A  GOP  reversal  in  November  could  end  it 
all.  But  that  is  only  a  remote  possibility.  Meanwhile,  it  is  to  be 
hoped  that  the  committee  staff  will  not  make  a  circus  out  of  the 
preliminary  study,  and  that  there  will  be  no  attempt  to  upset  that 
which  exists.  To  do  this  would  not  only  upset  a  basic  and  essential 
pursuit  in  our  economy  but  also  would  do  a  great  public  disservice. 

Markets  on  the  March 

EVERY  business  enterprise  stops  at  intervals  to  take  stock. 
America's  entrepreneurs  want  to  know  where  they  are  and 
where  they  have  been.  Then  they  are  in  a  position  to  plan  where 
they  are  going. 

Heretofore,  the  government  has  wisely  conducted  a  stock-taking 
of  business  and  industry  on  roughly  a  five-year  schedule.  For  a 
modest  sum  the  Census  Bureau  has  been  able  to  take  a  national 
inventory  of  business,  manufacturing  and  mining.  This  informa- 
tion has  guided  both  government  and  business  in  planning,  forming 
the  basic  material  used  in  reaching  important  decisions. 

After  baffling  Congressional  neglect  for  which  no  logical  reason 
could  be  ascribed,  $8.4  million  was  appropriated  by  Congress  just 
before  adjournment  for  the  quinquennial  inventory  of  business  and 
manufacturing.  The  enabling  law  had  been  on  the  books  since  the 
last  session  but  the  necessary  funds  were  not  appropriated  until  the 
last  minute.  The  fund  is  roughly  a  third  of  the  sum  originally  asked 
but  the  census  will  be  conducted  on  a  mail  basis,  requiring  the 
addition  of  about  1,000  workers  at  the  Census  Bureau. 

Latest  available  census  data  on  America's  commerce  range  from 
7  to  15  years  old.  In  an  economy  keyed  to  mass  production, 
efficient  selling  through  advertising  and  quick  turnover,  this 
antiquity  of  statistical  resources  is  intolerable. 

The  new  data  will  cover  1954  operations  and  should  be  com- 
pleted by  the  end  of  1955,  provided  business  and  manufacturing 
firms  cooperate  by  promptly  returning  questionnaires.  Broadcasters 
will  have  a  chance  to  expedite  the  statistical  processes  by  joining 
the  business  fraternity  in  cooperating  with  the  Census  Bureau. 

Broadcasting    •  Telecasting 


iMORE  PEOPLE  =  MORE  SALES 


ABC 


IN  INLAND  CALIFORNIA  (AND  WESTERN  NEVADA) 


DELIVERS  MORE  FOR  THE  MONIES 


These  five  inland  radio  stations,  purchased  as  a  unit,  give  you 
more  listeners  than  any  competitive  combination  of  local  stations 
.  .  .  and  in  Inland  California  more  listeners  than  the  2  leading 
San  Francisco  stations  and  the  3  leading  Los  Angeles  stations  com- 
bined .  .  .  and  at  the  lowest  cost  per  thousand!  (SAMS  and  SR&D) 

Ringed  by  mountains,  this  independent  inland  market  is  90  miles 
from  San  Francisco  and  113  miles  from  Los  Angeles.  Beeline 
listeners  here  spend  over  half  a  billion  annually  for  food  alone. 
(Sales  Management's  1953  Copyrighted  Survey) 


WCLATOW  BROADCASTING  COMPANY 

SACRAMENTO,  CALIFORNIA  •  Paul  H.  Raymer  Co.,  National  Representative 


UPTEMBER  6,  1954 


{ROAD 


35c  PER  COPY 


STING 


TElJCASTI  NG 


cog 

3e  N< 


go  Meetings 
ew  Rivalry 

Page  27 

:  Sets  Up  Unit 
Daytime  Shows 
Page  38 


I 


icane  Carol' 
at  Radio-Tv 
Page  52 

Columbia  Unvei 
n.  Color  Sets 
Page  80 


u 


OFF  SPEECH 

Page  78 


j/ear 


NEWSWEEKLY 
DIO  AND  TV 


IHEW 


New  Leader  for  Newifleaos 


7  a.m. -6  p.m.  Average  Share-of -Audience 

Hooper,  July  1954,  New  Orleans,  La. 

WTIX 

18.5% 

Station  A,  Network 

15.4% 

Station  B,  Network 

13.9% 

Station  C,  Network 

9.2% 

Station  D,  Ind. 

8.6% 

Station  E,  Ind. 

7.7% 

Station  F,  Network 

7.3% 

Station  G,  Ind. 

6.9% 

Station  H,  Ind. 

4-6% 

Station  1,  Ind. 

4.5% 

Station  J,  Ind. 

3-2% 

in  ID  months 


July's  Hooper  climaxes  a  cyclonic  ten-month 
change  in  New  Orleans  radio  listening.  Last  September 
found  WTIX  11th  in  audience  in  this  11-station  market. 
Suddenly,  with  new  ownership,  new  programs,  new 
ideas,  WTIX  became  a  radio  station  in  a  hurry.  January 
saw  WTIX  pass  the  other  six  independents.  By  March 
only  one  network  affiliate  was  left  to  pursue  in  the  morn- 
ing, two  in  the  afternoon. 

In  July  WTIX  overtook  everybody— with 
an  average  share-of-audience  (7  a.m.  — 6  p.m.)  of 
18.5%.  Second  station,  15.4%;  third,  13.9%. 

Talk  to  Adam  J.  Young,  Jr.,  national  repre- 
sentative, or  call  WTIX  Manager  Fred  Berthelson. 


tl 


THE  NEW 


CONTINENT  BROADCASTING  COMPANY 


General  Manager:  Todd  Storz 

KOWH,  Omaha  WHB,  Kansas  City  WTIX,  New  Orleans 
Represented  by       Represented  by  Represented  by 

H-R  Inc.  John  Blair  &  Co.       Adam  J.  Young,  Jr. 


Wtix 

B_fii^_PJ?AI^N-5.1*i.y^- 1 


...RAIN  OR  SHINE 
...INDOORS  OR  OUT 

When  Midwest  America  plans  its  county  and  state  fairs 
or  community  celebrations  of  any  kind  WLS  is  the  place 
they  look  to  for  proved  stage  entertainment. 

For  Midwesterners  have  relied  on  WLS  talent  to  spark 
their  shows  for  more  than  three  decades  —  so  long  that 
WLS  is  a  "must"  for  wholesome,  clean  down-to-earth  tal- 
ent that  will  draw  the  crowds  and  send  them  away  happy. 

This  is  another  form  of  WLS  results  —  the  demand  that 
has  resulted  in  WLS  providing  the  talent  for  more  than  200 
outdoor  events  this  summer  —  that  brought  over  400,000 
people  to  see  WLS  acts  during  the  first  half  of  1954  —  that 
will  cause  WLS  entertainers  to  travel  a  total  of  more  than 
a  quarter  million  miles  this  year. 

This  friendliness— this  neighborliness— this  listener  loy- 
alty to  WLS  prevails  throughout  the  Midwest.  On  such 
listener  loyalty  depends  advertising  RESULTS! 


The 
PRAIRIE 
FARMER 
STATION 


CHICAGO  7 


90  KILOCYCLES.  50,000  WATTS,  Vk  ABC  NETWORK- REPRESENTED  BY    JOHN  BLAIR  &  COMPANY 


CLEVELAND 


Headley-Reed  Company 


(/<ho  cartfr  onset  cfr- — ((h^hcC  ofr/ 


)lished  every  Monday  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications,  Inc,  1735 
Sale"  St^  N  W.,  Washington  6,  D   C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington.  D.  C,  under  act  of  March  3,  1879. 


a  wonderful  combination! 


A  rich  market  with  803,200  families  who 
have  an  annual  effective  buying  income  of 
four  and  a  half  billion  dollars.  A  super- 
powered  station — the  one  station  that 
reaches  this  vast  territory,  and  exerts  tre- 
mendous influence  on  the  spending  habits 
of  this  buying  audience. 

STEINMAN  STATION 

Clair  McCollough,  Pres. 
Representatives : 

MEEKER  TV,  INC.  n„ 


Channel  8-Land 

York 

Harrisburg 

Reading 

Hanover 

Lebanon 

Carlisle 

Gettysburg 

Westminster 

Martinsburg 

Chambersburg 

Hagerstown 

Pottsville 

Frederick 

Sunbury 

Lewisburg 

Waynesboro 

Lewistown 

Shamokin 

rk          Los  Angeles 

Chicago 

San  Francisco 

Page  4   •   September  6,  1954 


Broadcasting   •  Telecasting 


closed  circuit 


RIVALRY  between  RCA-NBC  and  CBS, 
now  that  latter  is  almost  horizontally  com- 
petitive in  manufacturing  as  well  as  broad- 
casting, has  intensified  rather  than  dimin- 
ished, in  eyes  of  those  attending  extraordi- 
nary sessions  in  Chicago  last  week.  Fight- 
ing ad  lib  speech  of  RCA-NBC  Board 
Chairman  David  Sarnoff  in  which  he 
named  names,  seen  as  touching  off  new 
round  in  continuing  battle,  with  CBS  Inc. 
President  Frank  Stanton  having  demon- 
strated that  he's  not  one  to  duck  a  fight. 

★  ★  ★ 

WITH  FORMAL  organization  of  Quality 
Radio  Group  in  Chicago  last  week  (story 
page  34),  participants  are  talking  it  up  as 
perhaps  ultimate  nighttime  surviving  radio 
network.  They  point  out  that  major  radio 
networks  are  experiencing  greatest  diffi- 
culty in  competing  with  tv  during  evening 
hours  but  that  remote  listeners  and  out-of- 
home  listeners  would  sustain  at  least  one 
nationwide  operation  interchanging  low 
budget  programs  and  QRG  could  be  "it." 

★  ★  ★ 

ONE  new  feature  of  Quality  Radio  Group 
Inc.:  Dues  plan  is  adoption  of  formula 
calling  for  payment  of  20  times  each  sta- 
tion's "average"  daytime  hourly  rate.  Plan 
differs  from  that  originally  suggested  in 
that  latter  used  basis  of  highest  "prevail- 
ing" rate.  Rejection  was  understood  to  be 
premised  on  belief  this  would  penalize 
certain  stations  in  higher  rate  category. 

★  ★  ★ 

INFLUENTIAL  groups  trying  to  interest 
Frank  M.  Folsom,  RCA  president,  in  re- 
turning to  Montgomery-Ward  to  spearhead 
reorganization  of  giant  mail-order  house, 
but  are  getting  nowhere.  Mr.  Folsom,  who 
was  high  executive  of  Ward  before  joining 
RCA  in  1944,  is  wedded  to  his  RCA  post 
and  is  stiff-arming  all  proposals. 


PROBLEM  of  community  antennas  in  tv, 
i.e.,  whether  existing  law  is  adequate  to 
deal  with  them  or  whether  new  legislation 
is  needed,  is  developing  into  new  issue  for 
FCC.  Comr.  John  C.  Doerfer,  by  virtue 
of  his  background  as  chairman  of  Wiscon- 
sin Public  Service  Commission,  is  grap- 
pling with  this  novel  question  and  shortly 
may  expound  his  views. 

★  ★  ★ 

THEY'RE  keeping  their  eyes  on  two  execu- 
tives in  RCA-NBC— Mannie  Sacks,  RCA 
staff  vice  president  and  expert  in  records 
and  entertainment  field  who  is  doubling  as 
vice  president  of  NBC,  and  Tom  Knode, 
manager  of  station  relations  of  NBC  who 
has  moved  up  from  station  publicity  post 
in  Washington  (before  World  War  II  in 
which  he  won  top  citations  in  combat). 

★  ★  ★ 

CBS,  planning  to  get  rid  of  minority  in- 
terests in  WTOP-AM-FM-TV  Washington 
and  WCCO-AM-TV  Minneapolis  [B»T, 
Aug.  30],  already  has  had  $3  million  nibble 
for  its  47%  of  WCCO  stations.  On  behalf 
of  owners  of  WBUF-TV  Buffalo,  Gary  L. 
Cohen,  executive  vice  president  and  also 
one  of  principal  stockholders,  put  $3 
million,  10-year  proposition  to  CBS-TV 
officials  last  week.  Reaction  understood 
to  be  noncommittal,  with  indications  CBS 
would  give  WCCO  controlling  owners 
(Mid-Continent  Radio-Television  Inc.)  first 
chance.  Washington  Post  Co.,  which  owns 
55%  of  WTOP  stations,  hopes  to  buy  out 
CBS'  45%  of  those  properties. 

★  ★  ★ 

IN  RUNNING  to  succeed  William  A. 
Porter  as  assistant  director  of  Office  of 
Defense  Mobilization  in  charge  of  tele- 
communications [B»T,  Aug.  30]  is  Col. 
William  Campbell,  now  engineering  aide 


to  FCC  Comr.  Robert  E.  Lee.  An  expe- 
rienced communicator,  Col.  Campbell 
headed  European  Press  Wireless  opera- 
tions during  last  war  and  before  joining 
Comr.  Lee  was  on  active  duty  in  Signal 
Corps  in  charge  of  major  project. 

★  ★  ★ 

BOB  LILIAN,  assistant  advertising  man- 
ager, Whitehall  Pharmacal  Co.,  will  join 
Bryan  Houston  Inc.  as  media  buyer  (in- 
cluding radio,  television,  newspapers,  etc.). 

★  ★  ★ 

FCC  CHAIRMAN  Rosel  H.  Hyde  re- 
turns to  desk  tomorrow  (Tuesday)  after 
vacation  in  home  state  of  Idaho  and  will 
preside  Wednesday  at  first  nearly-full  Com- 
mission meeting  in  several  weeks.  Comr. 
Robert  E.  Lee,  who  was  acting  chairman 
part  of  time  Mr.  Hyde  was  away,  will  be 
vacationing  this  week.  It  was  not  known 
if  Comr.  George  E.  Sterling  would  return 
this  week  in  time  for  meeting. 

★  ★  ★ 

JOE  MERKLE,  regional  manager,  station 
relations,  ABC-TV,  New  York,  resigning 
to  become  general  manager  of  WTCN 
(TV)  Minneapolis  effective  Sept.  20. 

★  ★  ★ 

WILL  Theodore  C.  Streibert,  who  last 
month  completed  one  year  tenure  as  di- 
rector of  U.  S.  Information  Agency,  leave 
soon  to  return  to  private  industry?  For- 
mer president  of  WOR-AM-TV  and  ex- 
chairman  of  Mutual,  Mr.  Streibert  accept- 
ed appointment  by  President  Eisenhower 
with  assurance  that  he  would  leave  after 
12-month  term  but  those  close  to  him  say 
he's  talking  in  terms  of  future  projects 
which  do  not  indicate  any  determination 
to  leave  anytime  soon. 


the  week  in  brief 


►  Chicago  host  to  major  meetings  

►  CBS  Radio  affiliates  emerge  confident  

^  Stanton  champions  the  radio  cause  

►  NBC-TV  affiliates  foresee  a  prosperous  fall  .  . 
^  And  the  network  reviews  its  color  plans  

►  Quality  Radio  Group :  a  new  radio  concept  

^  The  Tv  Advertising  Bureau  gets  off  the  ground .  . 

►  Young  8C  Rubicam  sets  up  daytime  shows  unit .  .  . 

^  General  Teleradio  looks  for  more  film  properties 

•    Broadcasting    •  Telecasting 


► 

Fellows  tells  the  Legion  of  fetters  on  radio-tv  .  .  . 

.  46 

► 

James  and  Wyatt  named  Nielsen  v.p.'s  

50 

27 

► 

'Hurricane  Carol'  strikes  at  radio-tv  stations  .  .  . 

.  52 

28 

► 

FCC,  NARTB  to  undertake  alcohol  probe  .  .  . 

.  62 

29 

► 

69 

30 

► 

Folsom  defends  the  switch  to  45  rpm  records  .  .  . 

.  72 

32 

► 

Six  shows  win  Legion  Auxiliary  awards  

73 

34 

► 

Television  Writers  of  America  is  dead  

73 

34 

► 

A  summary  of  Gen.  Sarnoff's  Chicago  speech  . 

.  78 

38 

► 

CBS-Columbia  brings  out  its  19-in.  color  sets  . 

80 

44 

► 

Telestatus:  tv  stations,  sets,  target  dates  .  .  .  . 

.  103 

September  6,  1954  • 

Page  5 

still  another  way 
WWSW  comes  cfose  and 

stays  close  to  the 
heart  of  Pittsburgh! 


All  around  the  clock,  by 
night  and  by  day, 
Pittsburghers  know  they  ca 
depend  on  WWSW  for 
terse,  complete  news  re- 
ports on  the  hour  to  kee 
them  informed  .  .  .  for 
weather  reports  on  the  ha 
hour  to  help  them  with 
family  planning  .  .  .  and 
for  week-end  motorists — a 
who  isn't — exclusive  re- 
ports on  road  and  traffic 
conditions  from  district 
state  police  headquarters. 
Three  more  services  ap- 
preciated  by  Pittsburghers 
and  provided  by 


WWSW 

970  Ke.  5,000  Watts 

PITTSBURGH,  PENNSYLVANIA 

Represented  by  John  Blair  &  Co, 


Page  6 


September  6,  1954 


Broadcasting    •  Telecasting 


at  deadline 


Taylor,  Pinkham,  Bilby 
Appointed  NBC  V.  P.s 

j   APPOINTMENTS  of  three  new  vice  presidents 

I  of  NBC  announced  Friday  by  President  Syl- 
Ri  vester  L.  (Pat)  Weaver  Jr.  following  monthly 
[  board  meeting.    Davidson  Taylor,  director  of 

II  public  affairs,  and  Richard  A.  R.  Pinkham,  di- 
Ji  rector  of  new  participating  programs  depart- 

■  ment,  were  named  vice  presidents  in  charge  of 
I  their  respective  departments,  and  Kenneth  W. 
j  Bilby  of  Carl  Byoir  &  Assoc.,  public  relations 
I   firm,  was  appointed  vice  president  for  public 

I  relations,  with  supervision  over  NBC's  press, 
''■  advertising,  promotion,  and  research  activities. 

Executive  Vice  President  Robert  W.  Sarnoff, 
!  to  whom  Mr.  Bilby  will  report,  said  alignment 
of  press,  advertising-promotion,  and  research 
departments  under  one  head  was  "a  natural 
grouping."  Reporting  to  Mr.  Bilby,  35-year- 
old  former  newspaperman  whose  three  years 
with  Byoir  organization  include  1-Vi  years  in 
Camden,  N.  J.,  on  firm's  RCA  account  and  past 
six  months  as  representative  at  NBC,  will  be 
Sydney  H.  Eiges,  vice  president  in  charge  of 
press  and  publicity;  Jacob  A.  Evans,  director  of 
national  advertising  and  promotion,  and  Hugh 
M.  Beville  Jr.,  director  of  research  and  planning. 

Vice  Presidents  Taylor,  47,  and  Pinkham,  40, 
will  continue  to  report  to  Thomas  A.  McAvity, 
**  vice  president  in  charge  of  tv  network  programs. 
-  Mr.  Taylor,  in  radio  since  1929  and  vice  presi- 
dent and  director  of  public  affairs  and  vice  presi- 
«*<  dent  and  director  of  programs  for  CBS  before 
joining  NBC  in  1951,  is  in  charge  of  public  af- 
!  fairs  programs  for  both  NBC  Radio  and  NBC- 
.  j  TV.   Mr.  Pinkham,  credited  with  large  share  of 
il  success  of  NBC-TV's  Home  and  Today  pro- 
E  grams,  as  head  of  participating  programs  de- 
ll partment  is  in  charge  of  NBC-TV's  three  maga- 
||  zine-concept  programs  sold  under  participation 
w  sales  plan:  Home  and  Today,  and  forthcoming 
j:  Tonight,  which  opens  Sept.  27  in  11:30  p.m.  to 
it  1  a.m.  spot  Mondays  through  Fridays. 

5|  Washington  News  Staff 
;  Of  MBS  Resigns  En  Masse 

iLj  RESIGNATIONS  of  Mutual's  two  remaining 
newsmen  in  Washington,  Wallace  R.  Fanning 

II  Jr.  and  Les  Higbie,  followed  that  of  Everett 
a!  Holies,  MBS  news  chief  in  nation's  capital,  in 
JSp  developments  last  week. 

Mr.  Holies,  who  will  be  succeeded  by  Robert 

■  Hurleigh  (see  story  page  71).  remains  with 
1 1|  MBS  until  Sept.  20.  He  said  he  will  take  another 

job  in  industry  but  did  not  disclose  its  na- 
ture. Mr.  Fanning  leaves  at  end  of  his  vacation 
(Sept.  13)  and  Mr.  Higbie  Sept.  17. 

In  New  York,  Milton  Burgh,  MBS  director 
of  news  to  whom  Washington  news  operation  is 
responsible,  was  not  available  for  comment  on 
resignations  of  Messrs.  Fanning  and  Higbie. 
But  MBS  spokesman  said  network  had  not  been 
apprised  of  "mass  exodus"  of  its  newsmen  in 
Washington.  He  emphasized  MBS  considers  its 
news  operation  in  capital  as  important  and  cer- 
tainly would  replace  newsmen  that  left. 

Representative  Firm  Moves 

VENARD,  Rintoul  &  McConnell,  television  and 
radio  station  representatives,  effective  Sept.  8 
will  move  to  expanded  headquarters  at  579  Fifth 
Ave.  Phone  number  remains  Murray  Hill 
i  8-1088. 

Broadcasting    •  Telecasting 


MONEY  S  IN  O  &  O  s 

OWNED-and-operated  stations,'  especially 
tv,  provide  lion's  share  of  network  profit 
before  taxes,  according  to  data  released 
by  CBS  counsel  Friday  as  related  earlier 
in  week  by  CBS  President  Frank  Stanton 
in  off-record  session  at  St.  Louis  ch.  11 
hearing  before  Examiner  Thomas  H. 
Donahue  [B«T,  Aug.  30].  Total  CBS 
net  income  before  taxes  from  all  opera- 
tions in  1954  was  almost  $21.4  million. 

In  stipulation  prepared  for  record  to 
review  Dr.  Stanton's  explanation,  follow- 
ing data  was  set  forth  on  CBS  income 
breakdown: 


Gross 

Gross 

Income 

Income  % 

of  Broadc 

□  st  Profit 

of  CBS 

of  CBS 

Before  Taxes 

Net- 

O&O 

Attributable  to 

Year 

works* 

Stations*  N 

etwork 

O&O's 

Television 

1953 

124.5 

23.6 

34 

66 

1952 

87.7 

12.4 

0 

100 

Radio 

1953 

66.6 

21.3 

44 

56 

1952 

64.9 

21.5 

31 

69 

1951 

69.7 

21.0 

43 

57 

1950 

75.5 

22.7 

46 

54 

*ln  mil 

lions  of 

dollars. 

Facts  Forum  Tax  Status 
Questioned  by  Rep.  Hays 

REPORT  denying  Facts  Forum  claim  it  is  non- 
partisan and  calling  for  re-examination  of  its 
tax-exempt  status  issued  last  week  by  Rep. 
Wayne  L.  Hays  (D-Ohio),  ranking  minority 
member  of  the  Special  House  Foundations  In- 
vestigations Committee. 

In  report  "Facts  About  Facts  Forum"  Rep. 
Hays  said  Facts  Forum,  founded  by  wealthy 
oilman  H.  L.  Hunt  and  which  produces  or  un- 
derwrites several  radio-tv  shows,  receives  free 
time  over  "many  radio  and  television  stations 
.  .  .  because  it  claims  to  be  nonpartisan."  Far 
from  this,  Rep.  Hays  said,  it  "consistently  and 
aggressively  expounds  one  point  of  view.  Other 
opinions  are  included  simply  to  camouflage  its 
bias." 

Authorities  connected  with  Facts  Forum 
broadcast  operations  have  cited  appearances  of 
politicians  of  diverse  views  to  prove  shows  are 
impartial. 


BITTER  PILL 

NBC  will  be  working  for — in  a  fashion — 
arch-rival  CBS  in  preparation  of  com- 
mercial today  (Mon.).  NBC-TV,  along 
with  DuMont  TV,  will  carry  noontime 
ground-breaking  ceremony  for  U.  S.'s 
first  full-time  atomic  power  plant,  with 
President  Eisenhower  and  Gwilym  A. 
Price,  president  of  Westinghouse  Electric 
Corp.,  as  participants.  In  New  York, 
according  to  plans  reported  Friday  by 
Westinghouse  spokesman,  NBC  will  make 
kinescope  of  proceedings  and  deliver  it  to 
McCann-Erickson,  agency  for  Westing- 
house, for  editing  into  about  two-minute 
presentation  for  use  on  Westinghouse's 
Studio  One  Summer  Theatre  on  CBS-TV 
tonight  as  part  of  public  service  message 
in  place  of  regular  commercial. 


•    BUSINESS  BRIEFLY 

SEASONAL  SPLURGE  •  Seeck  &  Kade  (Per- 
tussin), N.  Y.,  through  McCann-Erickson,  N.  Y., 
beginning  to  buy  seasonal  radio-television  spot 
campaign  which  will  be  launched  Oct.  4  for 
26  weeks  in  more  than  100  markets. 

'MARGIE'  RENEWED  •  Philip  Morris  Ltd., 
N.  Y.,  renews  Margie  Sundays,  8:30-9  p.m.  on 
CBS  Radio  for  next  13-week  cycle.  Biow  Co., 
N.  Y.,  is  agency. 

MORE  OF  WINCHELL  •  American  Safety 
Razor  Corp.  renews  alternate-week  sponsorship 
of  Walter  Winchell  simulcast  on  ABC  Radio 
and  ABC-TV  (Sun.,  9-9:15  p.m.  EDT).  Agency 
for  ASR:  McCann-Erickson,  N.  Y.  Other 
alternate-week  sponsor  is  Gruen  Watch  Co. 

ANTI-FREEZE  TIME  •  Mathieson  Chemical 
Co.  (USI  permanent  anti-freeze  and  Super- 
Pyro),  through  Geyer  Inc.,  N.  Y.,  placing  tele- 
vision spot  announcement  campaign  starting 
Sept.  20  in  39  cities. 

SHORT  LIFE  •  Life  magazine  through  Young 
&  Rubicam,  N.  Y.,  placing  50  spot  announce- 
ments on  Sept.  14,  15,  16  and  17  in  limited 
number  of  radio  markets. 

SANKA  ADDING  •  General  Foods  (Instant 
Sanka),  N.  Y.,  adding  several  markets  in  its 
radio  spot  announcement  campaign  effective 
Sept.  7.  Young  &  Rubicam,  N.  Y.,  is  agency. 

COLGATE  STAYS  •  Colgate-Palmolive  Co., 
Jersey  City,  N.  J.,  renews  sponsorship  of 
Phrase  that  Pays  on  NBC  Radio,  Mon.-Fri., 
11:30-45  a.m.,  for  another  13  weeks  effective 
Sept.  27.   Bryan  Houston  Inc.,  N.  Y.,  is  agency. 

SPANISH  SPOTS  •  Humphreys  Medicine  Co., 
through  Kastor,  Farrell,  Chesley  &  Clifford, 
planning  to  break  limited  spot  announcement 
campaign  aimed  at  Spanish-speaking  audience 
some  time  in  October  to  promote  its  Hum- 
phreys Formula  No.  3  (for  teething  children). 

Names  and  Numbers  Told 

CARNATION  Co.'s  West  Coast  regional  spon- 
sorship of  ABC-TV's  fall  schedule  of  NCAA 
football  games  (B«T,  Aug.  30;  also  see  story 
page  38)  will  include  total  of  16  stations  within 
ABC-TV  Pacific  Coast  Network,  ABC  rep'prted 
Friday.  They  are:  ABC-owned  KABC-TV  Los 
Angeles  and  KGO-TV  San  Francisco,  and 
affiliates  KEYT  (TV)  Santa  Barbara,  KBAK- 
TV  Bakersfield,  KSBW-TV  Salinas,  KCCC-TV 
Sacramento,  KHSL-TV  Chico,  KFMB-TV  San 
Diego,  KJEO-TV  Fresno,  KVEC-TV  San  Luis 
Obispo,  all  Calif.;  KOIN-TV  Portland,  KBES- 
TV  Medford,  KVAL-TV  Eugene,  all  Ore.; 
KING-TV  Seattle,  KHQ-TV  Spokane,  KIMA- 
TV  Yakima,  all  Wash. 


Studio  Grows  in  Brooklyn 

NBC's  huge  new  color  tv  studio  in  Brooklyn 
N.  Y.,  converted  from  old  Vitagraph  and  Vita- 
phone  motion  picture  plant  at  $3.5  million  cost, 
will  be  officially  opened  by  New  York  Mayor 
Robert  F.  Wagner  at  ceremonies  Thursday  at 
4:30  p.m. 

September  6,  1954     •    Page  7 


(but  people  spend  it!) 


machines 
make 
money 


The  U.  S.  Bureau  of  the  Census —  methodically —  has 
compiled  a  list  of  453  different  manufacturing  activ- 
ities represented  in  America's  industrial  economy. 

You'll  find  310  of  them  within  metropolitan  Cleveland. 
—  aggressively  pursued  by  some  3,000  companies 
whose  vast  investment  in  specialized  production 
machinery  creates  a  yearly  industrial  income  of 
five  billion  dollars. 

By  the  happy  osmosis  of  business,  much  of  this  manu- 
factured money  flows  back  into  the  three  billion-plus 
annual  earnings  of  Clevelanders  .  .  .  enough  to  peg 
their  family  buying  power  at  fourth  highest  among 
all  U.S.  metropolitan  markets. 

Money  is  a  restless  commodity  —  and  the  more  of  it 
people  have,  the  more  they  like  to  spend  it.  Whether 
they  spend  it  for  what  you  sell  depends  upon  how 
effectively  you  persuade  them.  For  this  assign- 
ment, we  recommend  ourselves  as  the  one  Cleveland 
television  station  geared  closest  to  the  tastes  and 
preferences  of  Cleveland  customers. 

Gears  make  things  move.  So  does  WXEL  —  as  many 
advertisers  are  finding  out,  week  after  week,  when 
they  move  in  more  goods  to  meet  WXEL-created  demand. 
If  you'd  like  to  take  part  in  this  profitable 
circulation  of  dollars  (and  who  wouldn't?),  the 
first  step  is  easy  as  getting  in  touch  with 
the  KATZ  agency. 

Cleveland 


WXEL 


channel  8 


at  deadline 


FCC  Upsets  Examiner; 
Grants  Tampa  Tv  Ch.  13 

UPSETTING  nearly  year-old  recommendation 

of  hearing  examiner,  final  decision  issued  by 

FCC  Friday  in  Tampa-St.  Petersburg  ch.  13  tv 

contest  to  award  permit  to  Tampa  Television 

Co.  and  deny  bids  of  Tampa  Times  Co.'s 

WDAE  (favored  by  examiner)  and  Orange  Tv 

Broadcasting  Co. 

Final  ruling  held  Tampa  Television  should  be 
favored  over  Times-WDAE  on  basis  of  diversi- 
i  fication  of  media  of  mass  communication  and 
over  Orange  on  basis  of  programming  and  inte- 
gration of  ownership  and  operation. 

Operating  there  is  ch.  38  WSUN-TV  while 
WFLA-TV  is  under  construction  on  ch.  8.  Com- 
mission earlier  chose  Tampa  Tribune -owned 
WFLA  for  ch.  8  grant  over  competitors  WTSP 
and  Tampa  Bay  Area  Telecasting  Corp.,  support- 
ing examiner  [B»T,  Aug.  9]. 

Walter  Tison,  vice  president-general  man- 
ager and  20%  owner  of  Tampa  Television,  told 
B«T  new  ch.  13  outlet  hopes  to  be  on  air  by 
first  of  year  and  expects  to  be  CBS  primary 
affiliate.  Equipment  will  be  RCA,  he  said.  Mr. 
Tison,  according  to  final  decision,  plans  to  sell 
WALT  there. 

Unique  Sharing  Proposed 

SHARE-TIME  station  plan  between  commercial 
Tv  Corp.  of  Michigan  and  noncommercial 
Michigan  State  College  for  ch.  10  at  Parma- 
Onandaga  set  forth  Friday  in  amendments  to 
applicants'  respective  bids  at  FCC.  Stations 
would  split  hours  daily,  roughly  40%  for  edu- 
cational Michigan  State  outlet  and  60%  for 
commercial  Tv  Corp.  station. 

Other  contestants  for  ch.  10:  Booth  Radio  &  Tv 
Stations  Inc.  (WIBM  Jackson),  Jackson  Broad- 
casting &  Tv  Corp.  (WKHM  Jackson)  and  Triad 
Tv  Corp.  Michigan  State  now  operates  educa- 
tional ch.  60  WKAR-TV  East  Lansing.  Tv  Corp. 
of  Michigan  includes  Edward  E.  Wilson,  son  of 
Secretary  of  Defense,  and  John  C.  Pomeroy. 
Latter  is  part  owner  WILS-AM-TV  Lansing. 

Under  share-time  plan,  school  will  buy  trans- 
mitter site,  construct  building  and  1,000  ft.  an- 
tenna and  install  316  kw  ERP  transmitter  facili- 
ties. Separate  studios  are  to  be  maintained.  Tv 
Corp.  will  rent  transmission  facilities  from  school 
for  60%  of  amortization  rate  plus  20%  of  annual 
net  income  of  its  commercial  outlet.  School  gets 
fixed  hours  for  noncommercial  station:  Mon.-Fri. 
9:30  a.m. -2  p.m.  and  6-7:30  p.m.;  Sat.  10  a.m. -2 
p.m.,  and  Sun.  12  noon-4  p.m.  Dinner  hour  sched- 
ule to  feature  "University  of  Air"  telecourses. 

In  another  application  filed  late  Friday,  Com- 
mission approval  sought  for  two-year  lease  of 
ch.  54  WILS-TV  to  Inland  Broadcasting  Corp., 
having  same  ownership  as  Tv  Corp.  of  Michigan, 
with  option  to  buy  for  $166,250.  Rental  is  $500 
monthly  on  gross  under  $10,000  ranging  to  $5,000 
on  gross  of  $16,000  and  above. 

WFPG-TV  Proposal  Fought 

PROPOSAL  of  ch.  46  WFPG-TV  Atlantic  City 
for  allocation  of  ch.  8  there  with  directional  array 
To  protect  WGAL-TV  Lancaster  110  miles  away 
[B«T,  Aug.  16]  opposed  Friday  in  reply  by 
WGAL-TV.  Lancaster  station  held  directional 
vhf  grants  would  adversely  affect  all  uhf  sta- 
tions, upset  uhf  allocation  plan  and  in  time  reduce 
operating  uhf  stations  to  "vanishing  point."  Al- 
lowance of  proposal  also  would  put  vhf  stations 
on  continual  defense  and  damage  their  present 
service  areas,  WGAL-TV  argued. 

WBZ-TV's  Quick  Recovery 

WBZ-TV  Boston  whose  tower  and  antenna 
were  wrecked  in  hurricane  (see  story  page  52) 
announced  Friday  it  would  be  back  at  full  100 
kw  power  in  month.  Station  made  lease  ar- 
rangement to  use  transmitter  building  and  tower 
of  WEEI-FM  Boston,  will  install  tv  transmitter 
and  antenna  there,  assuming  FCC  approves. 
WEEI-FM  will  continue  fm  broadcasts  from 
location. 


Radio-Tv  Set  Production 
Shows  Seasonal  Decline 

OUTPUT  of  both  radio  and  tv  receivers 
dropped  in  July,  reflecting  usual  summer  shut- 
down of  plants,  according  to  Radio-Electronics- 
Television  Mfrs.  Assn.  Month's  output  included 
306,985  tv  sets;  150,002  home  radios;  39,447 
portable  radios;  191,512  auto  radios;  57,100 
clock  radios  and  total  of  438,061  radios  of  all 
types.  Seven-month  production  of  tv  sets  totals 
3,152,132  compared  to  4,150,525  in  same  1953 
period  but  well  above  2,517,157  in  same  1952 
period. 

Radio  output  for  seven  months  was  5,324,- 
620  sets  of  all  types  compared  to  7,941,001  in 
like  1953  period  and  5,590,901  in  1952  period. 
Of  July  tv  output,  57,838  were  equipped  with 
uhf  tuning  bring  total  uhf  production  this  year 
to  694,294.  Seven-month  color  tv  total:  8,426. 

Radio-tv  set  production  during  first  seven 
months  of  1954  follows: 


January 

February 

March  (5  wks.) 

April 

May 

June  (5  wks.) 
July 

TOTAL 


January 
February 
March  (5  wks.) 
April 
May 

June  (5  wks.) 
July 

TOTAL 

L.  A.  Educational  Station, 
Out  of  Money,  To  Quit 

KTHE  (TV)  Los  Angeles,  second  U.  S.  educa- 
tional tv  and  first  Los  Angeles  area  uhf  station, 
will  suspend  operation  by  Sept.  15,  University 
of  Southern  California  executives  announced 
last  week.  University  Department  of  Telecom- 
munications will  continue  use  of  station  facili- 
ties for  instruction  and  research  but  programs 
will  not  be  telecast,  executives  said.  Reason 
for  suspension:  lack  of  funds. 

Montgomery  Station  Shift 

WJJJ  Montgomery,  Ala.  (10  kw,  1170  kc, 
MBS)  sold  Friday  by  Joe  Judson  and  John 
Mathews,  owners,  to  WCOV  Montgomery  (250 
w,  1240  kc,  CBS),  operated  by  Capitol  Broad- 
casting Co.  Blackburn-Hamilton  Co.  was 
broker.  Sale  price  was  $95,000,  with  applica- 
tion to  be  filed  at  FCC  this  week.  Present 
WCOV  250  w  facility  is  to  be  abandoned,  with 
Capitol  retaining  WJJJ  call  letter  and  operating 
as  CBS  affiliate.  Oscar  P.  Covington  is  presi- 
dent of  Capitol,  with  Hugh  M.  Smith  vice  presi- 
dent-general manager. 


Television 

Home  Sets 

Portables 

420,571 

271,036 

46,571 

426,933 

233,063 

98,275 

599,606 

244,110 

206,130 

457,608 

165,232 

175,424 

396,287 

173,480 

174,735 

544,142 

226,350 

141,904 

306,985 

150,002 

39,447 

3,152,132 

1,463,273 

882,486 

Total 

Auto 

Clock 

Radio 

394,442 

159,932 

871,981 

331,961 

105,933 

769,232 

370,249 

119,863 

940,352 

330,989 

73,590 

745,235 

316,519 

57,370 

722,104 

336,733 

132,668 

837,655 

191,512 

57,100 

438,061 

2,272,405 

706,456 

5,324,620 

UPCOMING 

Sept.   9-10:   NARTB  Dist. 

1  meeting, 

Somerset  Hotel,  Boston. 

Sept.    10-12:  Midwestern 

Advertising 

Agency  Network,  Sheraton 

Hotel,  Chi- 

cogo. 

For  other  Upcoming*  see  page  109. 

PEOPLE 

JERRY  ARTHUR,  media  buyer,  Fuller  & 
Smith  &  Ross,  N.  Y.,  appointed  media  manager 
of  agency's  New  York  office  succeeding  RICH- 
ARD A.  WHITE,  who  has  become  account 
executive. 

JAMES  S.  BEALLE,  BBDO,  N.  Y.,  to  Kenyon 
&  Eckhardt,  N.  Y.,  as  assistant  director  of  tv- 
radio  department.  MARSHALL  STONE, 
NBC-TV,  has  also  joined  department. 

ELENORE  CUINCHI,  staff  member  of  radio 
and  tv  department,  The  Advertising  Council, 
named  service  manager  of  that  department. 
JEANNINE  SNOW,  former  assistant  to  HEN- 
RY C.  WEHDE  JR.,  account  executive,  be- 
comes service  manager  of  graphics  department. 

WALTER  E.  SUTTER,  with  General  Electric 
Co.'s  microwave  application  and  sales  section 
since  1946,  appointed  manager  of  sales  for 
instruments  and  industrial  electronic  products 
of  commercial  equipment  department. 

NARTB  Meetings  to  Include 
Sales,  Regulatory  Problems 

BUSINESS  problems  facing  radio  and  tv  broad- 
casters along  with  critical  developments  in  Con- 
gressional and  regulatory  circles  will  mark 
NARTB  district  meeting  series  opening  Thurs- 
day at  Somerset  Hotel,  Boston.  Making  full 
swing  of  two-day  meetings  will  be  President 
Harold  E.  Fellows;  Ralph  W.  Hardy,  govern- 
ment relations  vice  president;  John  F.  Meagher, 
radio  vice  president;  Charles  H.  Tower,  labor 
relations  manager. 

Herbert  L.  Krueger,  WTAG  Worcester,  Mass., 
will  preside  as  District  1  (New  England)  direc- 
tor. After  opening  ceremonies,  Mr.  Hardy  will 
speak  on  "Staying  in  Business";  Mr.  Tower  on 
"Saving  in  Business";  Mr.  Fellows  on  "Profit 
With  Honor";  Mr.  Meagher  on  "Sound  Is  the 
Word  for  Radio."  John  Smith,  NARTB  pub- 
lic affairs  manager,  will  attend  Boston  meet- 
ing. 

Guest  radio  speaker  in  Boston  will  be  E.  R. 
Vadeboncoeur,  WSYR  Syracuse.  Guest  tv 
speaker  will  be  Clair  R.  McCollough,  Steinman 
stations. 

Mr.  Vadeboncoeur  will  preside  at  second 
meeting  of  series,  District  2  (N.  Y.,  N.  J.),  open- 
ing Sept.  13  at  Lake  Placid  Club,  Lake  Placid, 
N.  Y.,  with  New  York-New  Jersey  delegates 
taking  part.  District  3  (Pa.,  Del.,  Md.,  W.  Va.) 
meets  Sept.  16  at  William  Penn  Hotel,  Pitts- 
burgh. 

Paul  A.  Porter,  of  Arnold,  Fortas  &  Porter 
and  ex-FCC  chairman,  will  join  freedom  of 
information  panel  at  Lake  Placid.  Others  on 
panel  are  Jack  Gould,  CBS  information  adviser: 
Rudolph  Halley  and  Mr.  Hardy. 

Smith  New  RCA  V.  P. 

DOUGLAS  Y.  SMITH,  with  RCA  since  1930 
and  general  marketing  manager  of  its  Tube 
Division  since  October  1953,  elected  vice  presi- 
dent and  general  manager  of  that  division,  RCA 
President  Frank  M.  Folsom  announced  Friday. 
Mr.  Smith  has  served  as  manager  of  RCA  tube 
plants  in  Harrison,  N.  J.,  and  Lancaster,  Pa., 
tube  merchandise  manager,  and  manager  of 
tube  sales  operations.  In  1951  he  received  com- 
pany's highest  employe  honor,  RCA  Victor 
Award  of  Merit. 

WITH  Asks  5  kw  on  550  kc 

WITH  Baltimore,  250  w  independent  operating 
fulltime  on  1230  kc  and  headed  by  Tom  Tins- 
ley,  filed  bid  with  FCC  Friday  for  switch  to 
550  kc  with  5  kw  unlimited,  directionals  day 
and  night. 


Broadcasting 


Telecasting 


September  6,  1954 


Page  9 


RADIO  STATION 

WSAZ 

HUNTINGTON,  WEST  VIRGINIA 
SERVING  3  STATES 


AVAILABLE 

NETWORK 
PROGRAM 

PARTICIPATION 

AT 

CARD  RATE! 


MODERN 
ROMANCES 

1 1:30-1  1:45  AM 

MONDAY 
thru 
FRIDAY 

*  * 

2 

PARTICIPATIONS 
AVAILABLE 

ACT  NOW! 

CONTACT 

THE  KATZ  AGENCY 

OR 

C.  TOM  GARTEN 

STATION  MANAGER 


5,000  WATTS  DAY 
1,000  WATTS  NIGHT 
930  KC 


TELEVISION  AFFILIATE 
WSAZ-TV 
Represented  by  THE  KATZ  AGENCY 


BROAD 


ELpCASTII 


THE  NEWSWEEKIY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertisers  &  Agencies  38 

At  Deadline    7 

Awards   73 

Closed  Circuit  5 

Editorial   110 

Facts  &  Figures  50 
Feature  Section  75 

Film    44 

For  the  Record  92 


Government    62 

In  Public  Interest  89 

In  Review    14 

International    86 

Lead  Story    27 

Manufacturing  80 

Milestones    89 

Networks    69 


On  All  Accounts  ....  24 

Open  Mike    18 

Our  Respects    20 

Personnel  Relations  .  74 

Programs  &  Promotion  90 

Program  Services      .  72 

Stations    52 

Trade  Associations  46 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  Rufus  Crater  (New  York),  J.  Frank 

Beatty,  Bruce  Robertson,  Senior  Editors;  Fred  Fitzgerald,  News  Editor; 
David  Glickman,  Special  Projects  Editor;  Earl  B.  Abrams,  Lawrence 
Christopher,  Associate  Editors;  Don  West,  Assistant  News  Editor; 
Harold  Hopkins,  Assistant  Editor;  Patricia  Kielty,  Special  Issues;  Ray 
Ahearn,  Jonah  Gitlitz,  Louis  Rosenman,  Peter  Pence,  Staff  Writers; 
Kathryn  Ann  Fisher,  Joan  Sheehan,  Audrey  Cappella,  Editorial  As- 
sistants; Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy,  Betty  Bowers;  B.  T.  Taishoff,  Treasurer; 
Irving  C.  Miller,  Auditor  and  Office  Manager;  Eunice  Weston,  Assistant 
Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &  John  P.  Cosgrove,  Manager;  Robert  Deacon,  Joel  H.  Johnston,  Sharleen 
READERS'  SERVICE  Kelley,  Jean  McConnell,  William  Phillips. 

BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  Senior  Editor;  Florence  Small,  Agency 
Editor;  David  Berlyn,.  Assistant  New  York  Editor;  Rocco  Famighetti, 
Selma  Gersten,  Barbara  Plapler. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 
Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar. 
John  Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 
Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


10 


September  6,  1954 


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BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING • — The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  ard  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


ELEC ASTING 


^WJAR-TV 


ff 


SUNDAY  SUPPLEMENT 

STARTING  SEPTEMBER  19TH! 


If 


A  NEW  CONCEPT  IN  PROGRAMMING 

For  the  first  time  anywhere,  a  2  hour  program 
integrating  morning  devotion  and  family  enter- 
tainment. 

SUNDAY  MAGAZINE  SUPPLEMENTS 

Articles  of  interest  selected  from  leading  Sunday 
supplements  such  as  the  Chicago  Tribune,  Wash- 
ington Star,  Philadelphia  Inquirer, 
Buffalo  Courier,  Cleveland  Plain 
Dealer  and  many,  many  more. 

PIPSQUEAK  PARADE 

Talented  youngsters  perform.  Car- 
toons and  Westerns,  too! 


it  Starring  Betty  Adams 

known  to  thousands  of  WJAR-TV 
for  over  2 


NEWS  AND  WEATHER 

The  latest  news  plus  weather  reports  for 
Sunday  drivers  and  sports  enthusiasts. 

RELIGION 

Sunday  morning  devotions,  inspirational 
messages,  Bible  Stories  for  the  entire  family. 

GUESTS 

People  who  make  the  Sunday 
Supplement  news. 

TIME  PERIOD 

10  a.m.  to  12:00  noon  starting 
September  19th. 

COST 

One  minute  slide,  live  or  film 
participation  $65.00. 


yj0  /?f< 

National  Sales  Representatives— WEED  Television 


•   NBC  Basic   •   ABC— Dumont-Supplementary 


BQ-1A  TURNTABLE.  For  fine-groove  45's  and 
33  Vi  LP's  (exclusively)— up  to  12".  Only  28" 
high,  20"  wide,  I6V2"  deep,  this  studio- 
proved  unit  is  your  answer  for  a  moderately 
priced  turntable.  Complete,  with  lightweight 
tone  arm,  filter,  1.0  mil  pick-up,  and  cabinet. 


BQ-70F  DELUXE,  3-SPEE0  TURNTABLE.  Newest 
edition  of  RCA's  famous  70-series  transcrip- 
tion turntables.  Photo  shows  installation  of 
Universal  Tone  Arm  for  Vertical  and  Lateral 
standard  groove  transcriptions  and  a  light- 
weight tone  arm  for  45  and  33  Vb  fine-groove 
recordings. 


BC-4A  AUDIO  CONTROL.  This  new  unit  pro- 
vides adequate  control  and  switching  for  one 
studio,  control  booth,  two  turntables,  net- 
work, 2  remotes,  and  tape  recorder.  Addition 
of  a  second  BC-4A  doubles  facilities,  permits 
dual-channel  operation.  Ideal  audio  sub- 
control  for  TV  stations. 


Everything  in  Audic 


Pictured  on  these  pages  are  just  a  few  of  the  units  — 
from  the  most  complete  line  of  professional  audio 
equipment  for  AM,  FM  and  Television. 

Application-engineered  to  fit  every  Broadcast  audio 
pick-up  and  reproduction  situation  in  the  station,  this 
comprehensive  line  includes. ..microphones  and  micro- 
phone accessories. ..turntables. ..tape  recorders. ..am- 
plifiers... loudspeakers... custom-built  equipment...  plus 
hundreds  of  other  audio  items  needed  to  meet  each 


and  every  station  requirement. 

RCA  audio  equipment  is  imaginatively  designed  to 
exceed  presentrday  station  requirements  — competi- 
tively. It  makes  possible  new  techniques  in  program 
handling— offers  a  new  basic  approach  to  greater 
operation  economy.  Ask  your  RCA  Broadcast  Sales 
Representative  for  complete  technical  information.  In 
Canada,  write  RCA  Victor,  Ltd.,  Montreal. 


BC-2B  STUDIO  CONSOLETTE.  "Low-boy"  console  offers  deluxe,  operation-proved 
features  usually  found  in  custom-built  equipment— but  at  a  standard  "package" 
price.  Includes  complete  high-fidelity  speech  input  provisions  for  2  studios, 
announce  booth,  2  turntables,  5  remotes,  and  network. 


BCM-1A  AUXILIARY  MIXER  CONSOLE.  For  large  AM  and  TV 
studios.  It  triples  the  microphone  inputs  of  the  BC-2B  — up  to  16 
microphones  can  be  connected— 8  can  be  used  simultaneously. 
Enables  you  to  "block-build"  as  required. 


.     2B  PROFESSIONAL  TAPE  RECORDER  (CONSOLE  TYPE).  BCS-1 1A  MASTER  SWITCHING  CONSOLETTE.  For  broadcast  stations  requir- 

-  i  a  as  RT-11B  and  includes  all  the  design  features  ing  master  switching  facilities  for  three  channels.  Can  be  used  for  pre-set 

it-.j.  the  rack-mounted  unit— but  is  ideal  for  use  near  master  switching  — up  to  10  program  sources. 
alp  RCA  Consolette  or  turntables  in  control  rooms  or 
its  !   ios  where  rack  space  is  not  available. 


BTC-1B  TRANSMITTER  CONTROL  CONSOLE.  Handles  all  audio  mixing  and  transmitter  RT-11B  PROFESSIONAL  TAPE  RECORDER  FOR  RACK 

switching  for  AM  station  operation.  Add-a-unit  design  does  away  with  obsolescence—  MOUNTING.  Designed  for  applications  where  precision 

enables  you  to  add  control  turrets  and  desk  sections  as  your  station  grows.  timing  and  reliability  are  prime  factors.  RT-11B  pro- 

vides push-button  control,  automatic  tape  lifters,  quick 
starts  and  stops  in  1/10  second,  and  easy  cueing. 


IN  REVIEW 


THE  11  COUNTY 
COFFEYVILLE 
TRADE  AREA  IS  A 
MAJOR  MARKET 
OF  256,000 
PEOPLE.  40% 
LARGER  THAN 
TULSA  OR 

WICHITA.  j 
OUR  LATEST  AREA 
SURVEY 
COVERING 
THIS  TERRITORY 
REPORTS  THAT 
KGGF  HAS  THE 
BIGGEST 
AUDIENCE 
IN  45  OUT  OF  52 
MONDAY  THRU 
FRIDAY  Va  HOUR 
STRIPS!  (6:00  A.M. 
TO  6:30  P.M.) 
ALONG  WITH  THIS 
LOYAL  HOME 
AREA  AUDIENCE, 
THE  KGGF  10  KW 
SIGNAL  DELIVERS 
PRIMARY 

COVERAGE  TO  87 

COUNTIES  IN 

KANSAS, 

OKLAHOMA, 

MISSOURI 

AND  ARKANSAS 

WITH  A 

POPULATION  OF 
2,750,000. 


690  KC  ABC 

COFFEYVILLE,  KANSAS 


CO.,  Notional  Representatives 


MICKEY  ROONEYSHOW 

Network:  NBC-TV 

Time:  Sat.,  8-8:30  p.m.  EDT 

Title  of  Aug.  28  show:  Hey  Mulligan! 

Cast:  Mickey  Rooney,  Regis  Toomey,  Claire 
Carlton,  Carla  Balenda,  John  Hubbard, 
Joey  Forman. 

Producer:  Joseph  Santley 

Director:  Leslie  Martinson 

Writers:  John  Fenton  Murray,  Benedict 
Freedman. 

Location:  Filmed  in  Hollywood. 

Sponsors:  Green  Giant  Co.,  Pillsbury  Mills, 
alternating. 

Agency:  Leo  Burnett,  Chicago. 

Estimated  Production  Costs:  Approxi- 
mately $30,000  per  program. 


THE  YOUNG  FELLOW  who  is  cartooned  on 
Green  Giant  Co.  food  containers  walked  off  the 
label  and  onto  the  screen  the  night  of  Aug.  28. 
The  clever  commercial  was  a  bit  different  and 
interesting. 

This  is  more  than  can  be  said  about  the  new 
half-hour  Mickey  Rooney  Show  (Hey  Mulli- 
gan!) which  made  its  debut  at  eight  that  night, 
sponsored  by  the  subject  of  the  novel  commer- 
cial. A  second  commercial  used  on  the  pro- 
gram was  minus  the  animated  trademark  but 
featured  the  star  of  the  show,  which  added  an- 
other unfortunate  choice  to  the  original  misplay 
in  a  selection  of  a  dull  script. 

Not  that  the  "acting"  was  below  average. 
The  character  actors,  and  Mr.  Rooney,  himself, 
are  all  familiar  Hollywood  faces  and  have  ap- 
peared at  one  time  or  another  in  any  half- 
dozen  (or  100,  depending  on  the  actor's  age) 
Grade  B  movies  in  past  years.  The  story  itself 
revolves  about  Mickey  Mulligan,  an  NBC  page 
boy  in  Hollywood,  played  by  guess-who.  ft 
ranges  from  the  situation  comedy  to  slapstick, 
when  it's  lucky;  otherwise  the  script  teeters  on 
utter  boredom.  A  must  for  the  Rooney  fans. 
A  filmed  quickie  for  the  undiscriminating 
"movie  fan."  For  the  rest  of  the  millions  of 
tv  viewers,  a  take  it  or  leave  it  type  show. 


LUX  VIDEO  THEATRE 

Network:  NBC-TV 

Time:  Thurs.,  10-11  p.m.  EDT 

Host:  James  Mason 

Stars:  Dorothy  McGuire,  Gene  Barry,  Ed- 
ward Ashley,  Mary  Anderson  (Aug.  26 
only) 

Producer:  Cal  Kuhl 

Executive  Producer:  Cornwell  Jackson 

Directors:  Buzz  Kulik,  Richard  Goode,  Earl 
Ebi 

Set  Director:  William  Craig  Smith 
Writers:  Sanford  Barnett  and  Richard  Mc- 
Donagh 

Musical  Director:  Rudolph  Schrager 
Sponsor:  Lever  Brothers  Co.  (Lux  prod- 
ucts) 

Agency:  J.  Walter  Thompson  Co. 
Origination:  NBC-TV  studios  in  Burbank, 
Calif. 

Estimated  Production  Cost:  $40,000. 


IT  would  be  hard  to  find  a  more  appropriate 
drama  for  soap  company  sponsorship  than  "To 
Each  His  Own,"  opening  program  of  the  new 
hour-long  Lux  Video  Theatre  series,  which 
started  Aug.  26  on  NBC-TV.  This  story  of  a 
mother's  fight  for  her  son's  love  had  all  the  tear- 
jerking  elements  so  beloved  by  soap  opera  ad- 
dicts. 

There  were  several  notable  features  of  the 
evening  telecast,  however,  that  clearly  took  it 
•out  of  the  class  of  the  run-of-suds  daytime 
drama.  First,  the  long-suffering  mother  is  an 
unmarried  mother,  glaringly  violating  the  basic 
soap  opera  tenet  of  the  wholesome  purity  of 
American  womanhood.  Next,  the  single  60- 
minute  telecast  covered  25  years  of  heartache, 
enough  to  fill  10  years  of  quarter-hour  five-a- 


week  installments.  Finally,  both  direction  and 
acting  were  of  a  calibre  many  cuts  above  that 
of  the  typical  serial  drama. 

But  the  plot  was  not.  Jody  Norris,  lovable 
young  daughter  of  a  lovable  old  small  town 
druggist,  meets  a  lovable  young  aviator  in  1917. 
He  goes  to  France  and  is  killed;  she  goes  to  the 
city  to  have  his  baby;  then  embarks  on  an  in- 
volved and  implausible  scheme  so  that  she  may 
have  her  son  to  bring  up  and  no  one  the  wiser. 
The  scheme  misfires  and  when  her  success  in 
business  (stated  but  never  plausibly  explained) 
gives  her  a  financial  lever  to  force  the  boy's 
foster  parents  to  send  him  to  her,  the  boy  is  un- 
happy and  she  tearfully  sends  him  back  "home." 

All  this  is  told  in  flashbacks  from  a  London 
railway  station  on  Christmas  Eve,  1944,  where 
Jody  drives  away  her  rich  and  titled  admirer 
to  wait  for  her  son,  now  a  soldier  in  World  War 
II.  Again  she  is  rebuffed;  his  thoughts  are  all 
for  his  Wren  sweetheart.  Complications  of 
cancelled  leaves  and  distraught  lovers  are  magi- 
cally solved  by  the  aforesaid  r.  and  t.a.  who 
wangles  a  special  marriage  license  from  the 
Archbishop  of  Canterbury,  no  less.  After  the 
ceremony,  the  son  suddenly  sees  all  and  turns 
to  Jody  with  the  curtain  line,  "My  dance, 
mother." 

Dorothy  Maguire  and  a  fine  supporting  cast, 
aided  by  good  overall  producing-directing,  kept 
this  sobby  story  on  a  plane  of  high  sentiment 
that  never  became  maudlin,  a  notable  achieve- 
ment under  the  circumstances  provided  by  the 
plot. 

The  drama  was  followed  by  a  sort  of  after 
piece,  in  which  James  Mason,  the  program's 
host,  interviewed  Alfred  Hitchcock  about  his 
latest  film  "Rear  Window"  and  showed  excerpts 
from  this  mystery  thriller,  a  change  of  pace 
that  completely  destroyed  the  mood  which  had 
been  so  carefully  built  up  in  the  preceding  50 
minutes. 


BOOKS 

BIG  ENTERPRISE  IN  A  COMPETITIVE 
SYSTEM,  by  A.  D.  H.  Kaplan.  The  Brook- 
ings Institution,  Washington,  D.  C,  285  pp. 
$4. 

BIG  BUSINESS  is  neither  the  hero  nor  the 
villain  of  this  objective  study  which,  with  con- 
siderable success,  avoids  the  emotional  ap- 
proach of  the  trust-busters  on  the  one  hand 
or  the  idolaters  of  big  business  on  the  other. 
The  author's  own  conclusion: 

"In  our  economy  big  business  undertakes 
the  role  of  coordinating  individual  efforts  and 
resources  into  collective  achievement.  This  is 
a  function  that  must  be  undertaken  under  mod- 
ern technology,  whether  by  private  enterprise 
or  by  the  state.  In  the  U.  S.  it  has  been  pos- 
sible to  mix  dispersion  with  centralization  so 
that  the  major  job  can  be  left  to  private  com- 
petition, under  government  regulation.  Big 
business  has  not  merely  been  kept  effectively 
subject  to  a  competitive  system;  on  the  whole 
it  has  also  made  an  essential  contribution  to 
its  scope,  vitality  and  effectiveness." 

RADIO-TV:  PERILS  TO  PROSPERITY,  by 
Anthony  B.  Meany  Sr.  Pageant  Press,  New 
York.  167  pp.  $3. 
THE  TITLE  of  this  book  tells  the  story.  Radio, 
the  author  argues,  caused  the  depression  of 
the  1930's  by  encouraging  people  to  sit  at  home, 
day  after  day,  night  after  night,  not  consuming, 
not  buying,  just  listening.  The  war  saved  us 
but  now  the  war  is  over  and  tv  is  compounding 
the  crime.  The  book  would  be  easier  to  read 
if  the  author  had  identified  the  first  part  as 
being  written  circa  1942;  until  the  reader 
realizes  that,  the  statistics  cited  as  current  are 
somewhat  bewildering. 


September  6,  1954 


Broadcasting    •  Telecasting 


Broadcasting    •  Telecasting 


September  6,  1954  •    Page  15 


I  HI 


|^  STORER  BROADCASTING  COMPANY 

WSPD  •  WSPD-TV  WJBK  •  WJBK-TV  WAGA  •  WAGA-TV 

Toledo,  Ohio  Detroit,  Mich.  Atlanta,  Ga. 

RGBS  •  KGBS-TV  WBRC  •  WBRC-TV  WWVA  WGBS 

San  Antonio,  Texas  Birmingham,  Ala.  Wheeling,  W.  Va.  Miami,  Fla. 

NATIONAL  SALES  HEADQUARTERS: 
TOM  HARKER,  V.  P.,  National  Sales  Director  BOB  WOOD,  Midwest  National  Sales  Mgr. 

118  E.  57th  St.,  New  York  22,  Eldorado  5-7690    •    230  N.  Michigan  Ave.,  Chicago  1,  Franklin  2-6498 


MORE  "FIRSTS" 

FOR  WLAC'S 
ESSO  REPORTER 

Nashville  station  pioneered  in 
electron  coverage  25  years  ago. 
Still  leads  the  field. 


9:30  PM,  SENATOR  ESTES  KE- 
FAUVER,  in  his  headquarters  in 
the  Maxwell  House,  came  to 
WLAC's  Esso  Reporter  first  to 
broadcast  his'  (2  to  1)  victory 
message. 


10:30  PM,  CONGRESSMAN  J. 
PERCY  PRIEST  discussed  his  land- 
slide win  with  F.  C.  Sowell, 
WLAC's  general  manager,  a  prac- 
tice the  two  have  observed  for  14 
years.  The  popular  Tennessee 
Congressman  always  makes  WLAC 
his  first  port  of  call. 


11:25  PM,  GOVERNOR  FRANK  G. 
CLEMENT  made  the  first  acknowl- 
edgment of  his  overwhelming  vic- 
tory to  listeners  tuned  to  WLAC. 
As  always,  Your  Esso  Reporter  was 
"ready." 

When  it's  LEADERSHIP  that's 
wanted,  either  in  public  relations 
or  advertising,  most  people  turn 
to  .  .  . 

WLAC 

Broadcasting  Service  of 


Life  and  Casualty 


Page  18    •    September  6,  1954 


OPEN  MIKE 


Much  Ado  About  O 

EDITOR: 

In  the  issue  of  Aug.  30  in  the  first  paragraph 
in  your  lead  article  I  note  that  "American  ad- 
vertisers will  be  using  television  time  at  a  rate 
of  better  than  $6  million  a  month." 

This  statement  leads  me  to  several  conclu- 
sions: 

1.  "Better  than"  is  a  phrase  used  in  Broad- 
casting •  Telecasting  to  signify  10  times  the 
printed  figure,  or 

2.  A  number  of  American  advertisers  are 
getting  a  bargain  we  would  like  to  know  more 
about,  or 

3.  The  sentence  should  read  "an  American 
advertising  agency  (which  shall  be  nameless) 
will  be  using  television  time  at  the  rate  of  better 
than  $6  million  a  month." 

Having  discounted  the  possibility  of  a  typo- 
graphical error,  it  would  be  very  gratifying  to 
uncover  the  real  truth  in  this  statement  of 
yours.  Would  you  please  clarify  this  in  your 
next  issue? 

Rod  Erickson 
Vice  President 
Young  &  Rubicam 

EDITOR: 

The  next  important  piece  of  research  the 
broadcasting  industry  should  undertake  is 
whether  the  editors  or  the  typographers  ball  up 
the  figures. 

For  instance — the  Aug.  30  issue  of  Broad- 
casting •  Telecasting  says  in  the  headline 
and  in  the  first  paragraph  of  the  lead  story  that 
television  time  sales  will  be  $6,000,000  a  month 
this  fall.  With  B»T  publishing  office  in  Wash- 
ington, little  bittsy  figures  like  $6,000,000  should 
never  be  tolerated.  You  mean  $60,000,000, 
don't  you? 

Newspaper  headline  writers  and  typographers 

do  it,  too.    And  even  on  the  financial  pages. 

Really,  B»T,  we  ought  to  take  better  care  of 

our  millions  and  billions. 

T.  F.  Flanagan, 

Managing  Director, 

Station  Representatives  Assn. 

{EDITOR'S  NOTE:  Thanks  to  Messrs.  Erickson, 
Flanagan  and  a  score  of  other  readers  who 
quickly  spotted  the  typographical  error  that  re- 
duced B-T's  printed  estimate  of  the  fall  volume 
of  advertising  on  tv  from  a  reasonable  $60  mil- 
lion to  a  ridiculous  $6  million.] 

BBC  Plaque  Fund 

EDITOR: 

As  one  of  the  grateful  recipients  of  BBC 
service  during  the  last  World  War,  when  I  was 
director  of  news  and  special  features  for  the 
Blue- ABC  Network  (1942-46),  I  most  certain- 
ly want  to  subscribe  to  B»T's  BBC  Plaque 
Fund.  Enclosed  please  find  my  personal 
check.  .  .  . 

Congratulations  on  B»T's  carrying  the  ball 
on  this  most  worthy  objective  .... 

G.  W.  (Johnny)  Johnstone 
Dir.,  Radio-Tv  Pub.  Rel. 
National  Assn.  of  Mfrs. 

Sound  Economic  Principles 

EDITOR: 

We  were  both  pleased  and  flattered  to  be  the 
subject  of  a  feature  article  in  Broadcasting  • 
Telecasting's  Aug.  9  issue. 

However,  I  take  issue  with  your  implication 
that  television  mail-order  is  simply  a  vehicle 
"for  the  pitchman  to  unload  the  contents  of  his 
duffle  before  the  cops  arrive." 

Television  mail-order,  as  stated  in  the  article, 
is  founded  on  the  soundest  economic  principles. 
While  I  agree  that  in  tv  mail-order,  as  in  any 
business  enterprise,  there  may  be  problem-chil- 
dren in  our  midst,  most  of  the  items  offered 


for  sale  in  mail-order  films  are  legitimate  buys 
backed  by  a  standard  manufacturer's  guarantee; 
most  of  the  firms  operating  in  this  field  are  well 
founded  financially  and  are  represented  by  rec- 
ognized agencies  who  would  disagree  that  mail- 
order is  an  unpleasant  medicine  to  Be  swallowed 
because  the  doctor  has  money. 

You  might  be  interested  to  know  that  we  are 
mightily  impressed  by  the  readership  B«T  com- 
mands. Our  address  was  incorrectly  given  as 
208  S.  Wabash  Ave.,  Chicago  (actually  it's  218 
S.  Wabash  Ave.).  Through  this  morning  [Aug. 
25],  in  addition  to  a  flood  of  calls  and  notes 
from  old  friends  in  the  industry  with  whom  1 
have  been  out  of  touch  for  years,  we  have  had 
42  pieces  of  mail  addressed  to  208! 

Herschell  G.  Lewis 

Lewis  &  Martin  Films  Inc. 

Chicago 


Boxed 

EDITOR: 

In  your  article  regarding  WHOL  Al- 
lentown,  Pa.,  on  page  48  of  the  Aug. 
23,  1954,  issue  you  used  our  frequency 
—1320— in  the  article.  WHOL's  fre- 
quency is  1230. 

Will  you  make  a  correction  of  this, 
please,  in  a  special  box? 

Oggie  Davies,  Mgr. 

WKAP  Inc. 

Allentown,  Pa. 


Readers  Want  Radio  Logs 

EDITOR: 

With  what  we  believe  is  one  of  the  shortest 
editorial  notes  testifying  to  the  effectiveness  of 
radio,  we  enclose  the  following  clipping  from 
the  Hutchinson  News-Herald. 

The  background  of  it  stems  from  the  fact 
than  Hutchinson  currently  has  Kansas'  only 
vhf  tv  station  which  has  been  in  operation  for 
more  than  a  year.  The  tv  logs  were  maintained 
during  the  interim  the  radio  logs  were  de- 
leted .  .  . 

Thought  you  might  be  interested  that  radio 
is  still  effective  in  a  market  which  has  prided 
itself  upon  its  degree  of  tv  saturation. 

John  W.  Powell,  Mgr., 
KWBW  Hutchinson,  Kan. 

[EDITOR'S  NOTE:  The  clipping,  from  the  Aug. 
21  issue  of  the  "News-Herald,"  reads: 
RADIO  LOG  TO  RETURN 
The  Radio  Log  for  the  past  three  days 
has  been  omitted  from  "The  News-Her- 
ald."   This  was  done  to  sample  public 
opinion,  to  see  if  it  were  still  read.  It 
was.    It  will  be  returned  to  the  paper  on 
Sunday.] 

Facts  of  Life 

EDITOR: 

I  must  call  your  attention  to  an  error  in  the 
Aug.  23  issue  of  your  usually  most  reliable 
publication. 

On  page  7  in  the  last  paragraph  of  the  story 
relative  to  Weed  being  named  to  represent 
W ABC-TV  you  say:  "John  Blair  &  Co.  (radio) 
and  Blair-Tv  (tv)  represent  ABC-owned  WLS." 

You  know  very  well  ABC  does  not  own 
WLS. 

Will  you  please  make  a  correction  of  this 
lapse  and  acquaint  your  staff  with  the  facts  of 
life? 

Glenn  Snyder,  Mgr. 

WLS  Chicago 

[EDITOR'S  NOTE:  WLS  Inc.,  licensee  of  WLS 
Chicago,  authorized  to  operate  full  time  on  890 
kc  with  50  kw,  is  a  voluntary  merger  of  WLS 
and  WENR,  which  formerly  shared  time  on  that 
frequency.  Agricultural  Broadcasting  Co.,  former 
licensee  of  WLS,  owns  50%  of  WLS  Inc.;  Ameri- 
can Broadcasting-Paramount  Theatres  Die,  for- 
mer licensee  of  WENR,  owns  the  other  50%. 
Assignment  of  the  former  licenses  to  the  new 
corporation  was  approved  by  the  FCC  March  10 
(B»T,  March  15).] 

Broadcasting    •  Telecasting 


To  a  TV 
sales  manager 
who's  blowing 
his  top 


PATRICIA  MORISON 


FLORIAN  ZABACH 


If  failure  to  land  sponsors  makes  you  flip  your 
lid,  Studio  Telescriptions  will  take  your  time  off 
sustaining. 

Nothing  draws  sponsors  like  the  high  ratings 
and  low  costs  of  programs  built  with  Studio 
Telescriptions.  With  the  Studio  Telescription 
Library  you  can  offer  your  clients  the  nation's 
top  musical  artists  on  film,  in  lavish  production 
settings,  in  a  variety  of  lively  program  formats 
...  all  without  the  usual  high  production  and 
talent  costs. 

To  help  you  make  sales  fast.  Studio  Films  pro- 
vides a  complete  sales  and  merchandising  serv- 
ice with  your  library.  Find  out  today  how  Studio 
Telescriptions  can  attract  new  sponsors  to  your 
station. 


STUDIO  RILIVI 

380  MADISON  AVENUE      •      NEW  YORK  17,  N.  Y. 


IMC. 


OXFORD  7-2590 


IN    CANADA:    ALL-CANADA    TELEVISION,     80     RICHMOND    ST.    WEST,    TORONTO,    ONT.,    EMPIRE  6-9236 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  19 


it  takes 

TOWER 


and 


POWER 


lo  cover  the  Dakota  area 

KXJB-TV 

gives  you  more  of  both 

— Grafton 


COMPARE  KXJB-TV 

Tower      1085  ft. 
Power     100  KW 
Above 
sea 

In  100  MV/M  Area 

Pop.  327,500 
Families  86,300 
Retail 
Sales 


Station  B 

433  ft. 
65  KW 

2495  ft.  1383  ft. 


256,900 
69,700 

$397  mi.  $292  mi. 


In  the  100  MV/M  area 
KXJB-TV  will  give  you 
27%  more  people,  23% 
more  families;  36%  more 
retail  sales. 

Live  interconnected  Sept.  26th. 

KXJB-TV 

CBS  Primary— DUMONT 

VALtEY  CITY 
FARGO 


our  respects 


to  EDWARD  MOORE  ANDERSON 


WHY  does  a  newspaperman  get  into  the 
broadcasting  business? 

North  Carolina  broadcaster  and  publisher  Ed 
Anderson  saw  the  "electronic"  light  during 
World  War  II  when  he  became  interested  in 
the  medium's  rapid  dissemination  of  news 
and  public  service.  When  he  saw  radio  stations 
spring  up  all  over  the  country  after  the  war 
"like  mushrooms,"  he  decided  that  "if  the 
communities  served  by  our  newspapers  were 
to  have  radio  stations,  too,  I  might  as  well 
own  and  operate  them,  and  operate  them  on  a 
local  basis  just  as  the  newspapers  are  operated." 

How  does  a  newspaperman,  etc.,  etc. 

Ed  Anderson  shows  a  likely  sagacity  on  that 
one:  "I  started  the  hard  way  at  the  top  and 
then  worked  from  the  bottom  up,  using  a  full 
staff  that  was  experienced  in  radio." 

Today  he  is  president  of  two  North  Caro- 
lina station  properties,  with  direct  management 
over  one  (WBBO-AM-FM  Forest  City),  and 
supervision  and  majority  ownership  of  another 
(WPNF  Brevard),  while  holding  vice  presiden- 
cies and  part  ownerships  in  two  others  (WIFM- 
AM-FM  Elkin  and  WBRM  Marion).  Still  a 
fifth  is  planned. 

Edward  Moore  Anderson  was  born  49  years 
ago  this  month  on  a  farm  outside  Reidsville, 
N.  C,  and  was  one  of  the  five  children  of 
lohn  I.  and  the  late  Maggie  Moore  Anderson. 
His  family  moved  into  town  and  he  attended 
Reidsville  High  School  and  later  the  U.  of 
North  Carolina  in  the  class  of  1926. 

Torn  between  journalism  and  law,  he  took 
the  easy  way  out  for  two  years  as  a  school- 
teacher, then  plunged  into  the  newspaper  busi- 
ness. Mr.  Anderson  went  up  and  up  the  news- 
paper ladder  and  for  the  past  12  years  has 
been  publisher  of  four  weeklies  and  one  semi- 
weekly.  This  summer  he  was  elected  president 
of  the  National  Editorial  Assn. 

Mr.  Anderson  went  into  radio  in  August 
1946  when  he  formed  the  Rutherford  County 
Radio  Co.  and  applied  to  the  FCC  for  a  grant 
at  Forest  City.  It  was  approved  in  December 
and  WBBO  went  on  the  air  Sept.  14,  1947,  with 
1  kw  daytime  on  780  kc.  WBBO-FM  (1  kw, 
93.3  mc)  was  added  the  following  year  to 
provide  nighttime  service. 

By  this  time  applications  had  been  made  for 
Brevard  and  plans  were  underway  for  one  or 
two  more.  "Realizing  that  it  costs  a  lot  of 
money  to  establish  and  operate  even  a  small 
station,  I  decided  it  would  be  best  for  me  per- 
sonally to  learn  the  radio  business  and  that  the 
best  way  to  do  it  would  be  to  get  some  on-the- 
job  training. 

"So  in  addition  to  publishing  duties,  I  became 
president  and  manager  of  WBBO  and  have 
served  in  those  capacities  since  that  time." 

WBBO  serves  a  county  of  about  50,000  pop- 


ulation, according  to  Mr.  Anderson.  Two  of 
the  newspapers  are  located  in  the  county  and 
they  work  closely  together  in  all  matters,  "par- 
ticularly in  the  function  of  disseminating  local 
news  and  rendering  public  service."  The  staffs 
of  the  newspapers  and  stations  are  entirely 
separate,  Mr.  Anderson  says.  Emphasis  is 
placed  by  all  the  stations  on  local  program- 
ming, public  service  and  local  news,  he  says. 

Radio  is  a  "fascinating  business,"  Mr.  An- 
derson feels.  He  thinks  he  could  "write  a  book 
about  the  experiences  of  securing  radio  station 
grants,  going  through  hearings,  erecting  build- 
ings, buying  equipment,  employing  staff  and 
getting  started  in  the  radio  business  as  a  green- 
horn newspaper  publisher." 

The  Anderson  newspapers,  as  the  stations, 
all  are  in  the  western  end  of  North  Carolina. 
They  are  the  Transylvania  Times  at  Brevard, 
Forest  City  Courier,  Spindale  Sun,  Skyland 
Post  at  West  lefferson  and  Alleghany  News  at 
Sparta. 

Mr.  Anderson  is  a  member  of  Sigma  Delta 
Chi,  professional  journalism  fraternity;  two 
country  clubs;  Elks  Club;  the  Brevard  College 
board  of  trustees;  Brevard  Music  Foundation; 
North  Carolina  Symphony  Society;  U.  of  North 
Carolina  Journalism  Foundation,  is  a  director 
of  the  Forest  City  Chamber  of  Commerce  and 
has  organized  five  merchants  associations.  He 
is  a  former  director  of  the  North  Carolina  Assn. 
of  Broadcasters. 

Interested  in  music  from  an  early  age,  he 
studied  piano  as  a  lad.  He  also  likes  hunting 
and  golfing,  and  shoots  in  the  80's.  He  is  mar- 
ried to  the  former  Stella  Williams  and  they  have 
one  daughter,  Billie,  18. 

He  believes  it  takes  a  lot  of  hard  work  to 
have  a  good  radio  station  operation  and  thinks 
good  morale  among  members  of  the  staff  is 
equally  important.  Small  stations,  he  says, 
must  be  well  operated  if  they  are  to  be  regarded 
as  community  institutions.  In  radio,  he  says, 
"we  seek  to  make  money  and  to  have  the  best 
station  possible." 

The  advent  of  television  has  not  changed  Mr. 
Anderson's  mind  about  the  functions  of  radio 
in  small  communities,  as  evident  by  the  purchase 
of  WIFM  Elkin  last  June.  In  fact,  he  says,  he 
may  buy  another  one  "soon"  to  make  the  opera- 
tion five  stations  and  five  newspapers.  About 
tv,  he  says: 

"Our  markets  are  much  too  small  for  tv 
stations.  We  are  sure  that  with  good  local  pro- 
gramming, good  promotion  and  selling,  radio  in 
small  markets  can  operate  without  worrying 
about  tv  coverage,  especially  in  the  daytime  and 
with  the  use  of  local  sports  at  night.  We  are 
strong  on  local  nighttime  sports  coverage.  It 
licks  tv." 


Page  20    •    September  6,  1954 


Broadcasting   •  Telecasting 


1 


No  long  shot, 
this 


Some  of  the  smartest  adver- 
tisers we  know  are  sure  of  one 
thing — the  best  way  to  move 
goods  fast  is  to  pinpoint  their 
advertising  on  big  markets. 
That's  why  they  buy  spot 
radio,  on  key  stations.  They 
know,  too,  that  every  dollar 
counts  when  they  buy  time  on 
the  handful  of  good  stations 
that  cover  just  about  every- 
body. WJR,  for  example, 
reaches  15  million  people — 
some  10  per  cent  of  U.  S.  buy- 
ing power.  Ask  your  Henry  I. 
Christal  man. 


The  Great  Voice  of  the  Great  Lakes 


■  f 


i; 

ill 

J 

1 

u 

L 

Detroit 

50,000  watts    CBS  Radio  Network 


WJR's  primary  coverage  area: 
more  than  15,000,000  customers 


n 


Broadcasting   •  Telecasting 


September  6,  1954    •    Page  21 


ALL  EQUIPMENT  FROM 
ONE  MANUFACTURER.. 


OFFERS  YOU 

UNDIVIDED 

RESPONSIBILITY 


FOR  A  COMPLETE  LINE  OF 
COLOR  OR  BLACK  &  WHITE 


EQUIPMENT! 


TV  BROADCASTERS— why  spend  extra  time  and  money 
buying  your  equipment  from  many  different  sup- 
pliers? Let  General  Electric  be  the  single  source  of 
responsibility  for  delivering  equipment  when  you 
want  it . . .  for  delivering  the  performance  you  prefer. 
G.E.  can  answers//  your  TV  needs!  Take  advantage  of 
General  Electric's  performance  tested  and  approved 
equipment.  Go  down  the  list— from  the  smallest  tube 
to  50  kw  VHF  transmitters— General  Electric  has 
everything  you  need  to  go  on  the  air! 


-  -"sstssZrr*  sees; 


•  High  Gain  G-E  UHF  Helical  antennas 
feature  outstanding  simplicity,  stable  per- 
formance. One  feed  point  per  bay!  Gains 
from  5  to  25.  G-E  VHF  antennas— from 
single  to  giant  12-bay  units— the  right  size 
for  both  large  and  small  markets! 


•  G-E  Studio  Switching  Combinations  ex- 
actly fit  your  needs  .  .  .  from  the  smallest 
to  the  largest  studio  operation. 


•  G-E  Transmitters  answer  all  require- 
ments .  .  .  color  or  B&W.  From  5  KW 
VHF  to  high  power  45  KW  UHF  units. 


•  G-E  Sync-Generators  literally  set  the 
pattern  for  proposed  RETMA  require- 
ments .  .  .  stamped  finest  in  the  industry! 


•  Famous  G-E  Mirror  Changeovers.  2  or 
3  mirror  designs  for  B&W.  More  inputs 
.  .  .  multiple  adjustments.  For  vidicon  .  .  . 
optical  multiplexer  types. 


.  .    .  .. 


Omen 


•  G-E  All  Plug-in  Audio  Console— equally 
versatile  in  local  or  network  operation.  9 
mixers  and  up  to  7  input  pre-amplifiers. 


Progress  Is  Our  Most  Important  Product 


GENERAL 


ber 


The  pieces  of  equipment  shown 
here  represent  a  mere  fraction 
of  the  complete  G-E  TV  line. 
There's  a  G-E  combination  to  ex- 
actly fit  any  broadcaster's  needs. 
Get  the  G-E  story  first-hand. 
Have  our  representative  make  an 
in-person  presentation  of  the 
new,  economical  Pyramid  Plan 
for  color  TV.  Or,  write:  Section 
X294-6,  General  Electric  Com- 
pany, Electronics  Park,  Syracuse, 
Neiv  York.  In  Canada,  write: 
C.G.E.  Electronics,  830  Lans- 
downe  Avenue,  Toronto. 


ELECTRIC 


a  200  mile  wide 

habit! 


for  nearly  6  years,WMCT  Memphis 


was  the  only  TV  station 

IN  THE  MID-SOUTH 

The  habit  of  tuning  to  WMCT  during  that  long 
period  is  one  that  is  firmly  fixed  today  among 
285,737  Mid-South  TV  homes. 

And  WMCT  on  preferred  low  band  VHF 
Channel  5,  operates  on  a  maximum  100,000  watts 
power  from  its  "topper"  tower  of  1,088  feet. 


today,  WMCT  Memphis 


is  the  only  TV  station 

THAT  EVERY  TV  HOME  CAN 
GET  IN  THIS  AREA 

This  means  that  WMCT  delivers  a  better  signal 
service  ...  a  clearer  picture  over  a  wider  area 
than  any  other  Memphis  TV  station  from  100  to 
135  mile  radius. 


THE  ONE  TV  STATION  THAT 
SELLS  ALL  OF  THE  MID-SOUTH 


WMCT 


MEMPHIS' 

First  TV  Station 
NOW  100,000  WATTS 
WMC  —  WMCF  —  WMCT 


MEMPHIS  •  CHANNEL  5 

Affiliated  with  NBC — Also  affiliated  with  ABC  and  DUMONT 

Owned  and  operated  by 
The  Commercial  Appeal 


National  Representatives 
The  Branham  Co. 


RICHARD  LONG 

on  all  accounts 

DICK  LONG  is  an  avid  believer  in  the  im- 
portance of  market  research  and  media  analysis 
for  his  clients. 

A  youthful  veteran  of  Rockford,  111.,  ad- 
vertising circles,  Mr.  Long  at  31  already  has 
made  his  mark  as  a  research  specialist.  He  also 
knows  his  broadcast  media  from  the  research 
standpoint. 

Mr.  Long  is  an  account  executive  at  O'Leary 
Adv.,  one  of  the  four  top  agencies  in  Rock- 
ford,  which  handles  the  accounts  of  WREX 
(TV)  and  WBEL  Beloit,  Wis.  Now  in  its 
seventh  year,  the  agency  is  still  expanding,  and 
Mr.  Long  has  played  a  vital  role  in  its  growth. 

Born  in  Bradford,  111.,  near  Peoria,  on  April 
10,  1923,  Richard  Bertram  Long  moved  to 
Rockford  at  the  age  of  six,  attending  grammar 
school  and  St.  Thomas  High. 

Then  Mr.  Long  went  to  work — and  started 
moving  around.  He  took  a  job  with  the  ad- 
vertising department  of  the  Rockford  Register 
Republic  and  Morning  Star.  That  same  year, 
he  joined  the  National  Lock  Co.,  becoming 
assistant  advertising  manager.  After  Pearl 
Harbor,  Mr.  Long  enlisted  in  the  U.  S.  Air 
Corps,  serving  at  Sheppard  Field  in  Texas  and, 
later,  March  Field,  California. 

Returning  to  the  business  world,  Mr.  Long 
attended  Northwestern  U.  and  joined  McCann- 
Erickson,  Chicago,  beginning  a  progression  of 
jobs  that  took  him  through  traffic,  research, 
copy,  publicity,  media  and  time-space  buying. 
He  ultimately  was  assigned  to  client  contact 
work. 

McCann-Erickson  persuaded  him  to  drop  his 
courses  at  Northwestern  (he  was  majoring  in 
English  and  psychology)  and  embark  on  a 
Four- Year  Farm  Study  underwritten  by  Stan- 
dard Oil  Co.  of  Indiana. 

In  1947  he  returned  to  Rockford  and  went 
with  Cummings,  Brand  &  McPherson,  handling 
work  on  industrial  accounts.  A  year  later,  he 
moved  to  Hollingsworth  &  Collins  (now  E.  R. 
Hollingsworth  &  Assoc.) 

From  1950  to  1952,  Mr.  Long  was  advertis- 
ing and  merchandising  director  for  Blue  Star 
Foods,  where  his  interest  in  radio  and  tv  was 
developed.  He  started  at  O'Leary  Adv.  in 
January  1953. 

Among  accounts  he  services  in  addition  to 
WREX  and  WBEL  are  Hansen  clock,  Allied 
Home  Producer,  American  Wilbert  Vault  Corp. 
and  Illinois  Water  Treatment  Co. 

Mr.  Long  married  the  former  Alice  Marie 
Carlin  May  3,  1947.  They  have  one  child. 
Stephen,  4.  He  belongs  to  the  Elks  Club,  In- 
dustrial Marketeers  and  Rockford  Sales  Execu- 
tives Club.  Hobbies:  golf  and  gardening. 


Page  24    •    September  6,  1954 


Broadcasting    •  Telecasting 


t's  No  Draw... in  Omaha 


There's  no  argument  in  Omaha  over  who  gets  the 
best  spot  to  make  a  sales  pitch. 

KMTV  gives  you  the  biggest  audience!  According 
to  the  latest  Pulse*,  KMTV  has  13  of  the  top  15 
once-a-week  shows,  7  of  the  top  10  multi-weekly 
shows,  and  a  commanding  popularity  lead  in  all 
time  periods. 

KMTV  gives  you  the  widest  coverage!  An  impar- 
tial survey  (name  and  statistics  on  request)  gives 
KMTV  a  3-to-l  leadership  ratio  over  all  other  TV 
stations  in  the  area  as  the  one  station  best-received 
and  most-watched  within  a  100-mile  radius  of 
"booming"  Omaha — one  of  the  five  most  prosperous 
areas  in  the  country. 


KMTV  gives  you  the  biggest  bargains!  Take  this 
typical  example  of  two  locally-produced,  week-day 
homemaker  shows:  KMTV's  "Your  TV  Home"  has 
a  half-hour  rating  of  7.5  according  to  the  latest 
Pulse*  and  a  one-minute  participation  cost  of 
$50.00.  The  competing  homemaker  show  has  a  half- 
hour  rating  of  6.2  and  a  one-time,  one-minute  par- 
ticipation cost  of  $75.50.  It  is  obvious  that  KMTV 
delivers  more  viewers  at  a  lower  cost. 

Investigate  KMTV's  popularity  leadership — check 
its  broad  regional  coverage — inquire  about  the 
times  and  low  rates  available  .  .  .  and  you'll  pick 
KMTV  every  time! 


*Pulse—July  6-12 


SMART  ADVERTISERS  ALL  AGREE:  IN  OMAHA,  THE  PLACE  TO  BE  IS  CHANNEL  3 


TELEVISION  CENTER 

Kimv 

CHANNEL  3 

MAY  BROADCASTING  CO. 


* 

•  CBS-TV 

• 

\       •  ABC-TV 

IL_    •  DUMONT 

'  OMAHA 

•    Represented  by 

Edward  Petry  &  Co.,  Inc. 


ROADCASTING 


Telecasting 


September  6,  1954    •    Page  25 


as 


746,000  PEOPLE 

-Chamber  of  Commerce  figures 


4°'o  stations 

by  count 


©w 


f 


I 


4 


as 


—according  fo  the  mostest  of  the  listeners  .  .  • 


//^  tew  f/wf  way  for  32  years! 


A 


REPRESENTED  BY  THE  KATZ  AGENCY,  JNC. 


BROADCASTING 
TELECASTING 

September  6,  1954  Vol.  47,  No.  10 


NEW  CBS-RCA  RIVALRY  FLARES 
IN  LIVELY  CHICAGO  SESSIONS 

In  a  week  of  important  meetings  in  Chicago,  Television  Bureau  of  Ad- 
vertising gets  off  ground  and  Quality  Radio  Group  is  formed.  But 
affiliate  meetings  of  CBS  Radio  and  NBC-TV  dominate  the  scene  with 
eruptions  of  competitive  challenges. 


AN  INTENSIFIED  struggle  for  power  between 
two  giants  of  broadcasting-manufacturing — 
CBS  and  RCA — was  brought  into  the  open  last 
week  during  history-making  meetings  in  Chi- 
cago. 

In  all,  five  events  of  great  significance  to  the 
industry  took  place,  including  the  organiza- 
tional meetings  of  Television  Bureau  of  Ad- 
vertising and  of  Quality  Radio  Group.  But 
dominating  all  was  the  flare-up  of  new  rivalry 
between  CBS  and  RCA. 

These  are  the  five  events,  in  thumbnail 
fashion: 

•  NBC-TV  affiliates  found  their  routine 
autumn  planning  session  turned  into  a  historic 
preview  of  what's  to  come  in  color  tv  and  other 
electronic  arts  (Detailed  stories  begin  on  page 
30.)  plus  the  prediction  by  Brig.  Gen.  David 
Sarnoff,  RCA-NBC  board  chairman,  that  net- 
work radio  may  eke  out  only  "a  poor  existence." 
(Full  story  page  78.) 

•  CBS  Radio  affiliates,  too,  met  for  a 
routine  session  and  found  themselves  inspired 
by  Gen.  Sarnoff's  dim  view  of  network  radio. 
Their  meeting  turned  into  a  vociferous  pep 
rally  for  radio  and  the  creation  of  a  new 
custom — an  affiliate  meeting  in  which  the 
stations  pick  up  the  check.  A  second  meeting 
is  planned  next  year,  possibly  in  Colorado 
Springs.  (CBS  stories  begin  on  page  28.) 

•  Television  Bureau  of  Advertising  Inc.  got 
off  the  ground.  It  is  now  a  going  corporation 
and  a  committee  will  propose  the  name  of  a 
president  within  a  few  days.  It  will  match 
radio's  BAB  as  a  tv  sales  promotion  agency. 
(See  story  page  34.) 

•  Quality  Radio  Group  Inc.  plans  to  name 
Ward  Quaal,  WLW  Cincinnati,  as  president. 
With  24  stations  committed,  it  will  soon  start 
a  co-op  tape  program  service  fed  to  its  members, 
described  as  top  outlets  in  their  markets.  (See 
story  page  34.) 

•  CBS-Columbia  unveiled  a  line  of  205- 
square-inch  color  tv  sets  and  a  $135  black-and- 
white  17-inch  tv  set,  right  under  the  RCA-NBC 
nose,  and  heard  its  distributors  stand  up  and 
cheer  as  they  looked  at  the  live  and  filmed 
color  programs.  (See  page  80.) 

Most  dramatic  phase  of  the  week"s  develop- 
ments was  an  unscheduled  "Battle  of  the  Cen- 
tury" between  Gen.  Sarnoff  and  Dr.  Frank 
Stanton,  CBS  president. 

Gen.  Sarnoff,  possibly  stung  by  the  appear- 
ance of  large-size  CBS-Columbia  color  receivers 
in  the  same  hotel  as  the  NBC-TV  affiliates 
meeting,  threw  away  his  prepared  speech  last 
Tuesday  and  for  over  an  hour  held  the  NBC 


affiliate  group  spellbound  while  he  laughed 
at  what  he  termed  petty  achievements  of  a 
competitor  and  then  unfolded  a  preview  of  tv 
in  the  next  few  years.  He  said  there  will  be 
no  tubes  at  all — not  even  a  cathode  tube — in 
approaching  tv  receivers.  A  cigar-box  control 
with  transistors  will  feed  a  big  picture  to  a 
wall-mounted  screen. 

Color — economical,  practical  and  widespread 
color — is  coming  faster  than  you  think,  Gen. 
Sarnoff  said.  He  added  it  will  involve  so  little 
extra  cost  that  broadcasters  won't  want  to  be 
limited  to  monochrome. 

RCA  will  unveil  a  new  21 -inch  tube  and 
simplified  color  sets  Sept.  15,  he  said,  raising 
speculation  that  the  price  of  the  sets  may  come 
within  mass  reach  in  1955.  He  said  nobody  is 
going  to  pre-empt  RCA's  equipment  leadership. 

Gen.  Sarnoff  commented  at  length  on  such 
topics  as  the  Bricker  probe,  affiliate-network 


relations,  editorializing  and  the  penalties  of 
scientific  pioneers. 

Dr.  Stanton,  too,  spoke  Thursday  from 
notes.  In  his  address  to  CBS  Radio  affiliates 
he  failed  to  use  the  word  "television"  a  single 
time,  as  well  as  his  hearers  could  recall.  Taking 
the  cue  from  Gen.  Sarnoff  after  hearing  broad- 
caster versions  "from  the  scene  of  the  crime," 
as  he  indirectly  labeled  the  general's  attack  on 
network  radio,  Dr.  Stanton  extolled  radio's 
proud  past,  emphasized  its  present  strength 
and  then  detailed  what  CBS  Radio  is  doing  for 
its  affiliates:  He  flew  to  Chicago  for  the  second 
visit  in  four  days,  having  spoken  Monday  to 


CBS-Columbia  distributors.  He  had  testified  in 
Washington  Wednesday  after  being  cross-exam- 
ined before  an  FCC  examiner  in  the  St.  Louis 
ch.  1 1  case. 

The  Sarnoff-Stanton  battle  produced  some 
of  the  roughest  intra-industry  competition  in 
years.  The  general  said  NBC  is  emerging  from 
its  first  year  of  color  telecasting  as  CBS  starts 
its  experimental  year.  He  said  color  television 
has  shifted  from  an  era  of  fancy  claims  to  an 
era  of  performance. 

Dr.  Stanton  confined  his  talk  to  network 
radio  and  chided  those  who  don't  believe  in 
the  medium  and  try  to  wreck  it.  Enthusiasm 
of  CBS  Radio  affiliates  didn't  appear  to  be 
quelled  by  the  awareness  of  an  approaching 
20%  discount  in  nighttime  payments  to  stations 
as  the  result  of  a  leveling  of  night-day  charges. 
Dr.  Stanton  charted  network  radio's  postwar 
growth  and  its  audience  potential. 

The  NBC-TV  meeting  drew  an  attendance 
of  120  registrants.  CBS  Radio  attendance  in- 
cluded roughly  150  affiliates.  Thursday  noon 
Dr.  Stanton  spoke  to  over  300. 

A  side  skirmish  centered  around  the  network 
editorializing  views  of  Gen.  Sarnoff  and  CBS. 
The  general  said  networks  had  the  right  to 
editorialize,  but  he  felt  it  was  a  dangerous 
weapon  and  would  tend  to  impose  the  net- 
work's position  on  affiliates  as  well  as  consume 
prime  time  in  permitting  opposition  replies. 
CBS  outlined  its  views  after  completing  its  first 


venture  into  editorializing,  setting  up  a  set  of 
rules  designed  to  make  editorializing  effective, 
impartial  and  informative  (see  story  page  29). 

Another  side  skirmish  took  place  at  the 
NBC-TV  meeting  when  optional  affiliates  took 
up  a  plan  to  provide  regional  group  selling  of 
three  major  programs  and  the  right  to  sell 
these  programs,  if  unsold  to  a  station,  on  a 
local  co-op  basis. 

The  week  in  Chicago  was  marked,  and 
marred,  by  in-fighting  and  rabbit  punching,  but 
most  NBC-TV  and  CBS  Radio  affiliates  felt 
they  had  profited  by  their  convention  expe- 
riences. 


SARNOFF  ON 

IN  HIS  hour-and-a-half  speech  to  NBC-TV 
affiliates  last  week,  Brig.  Gen.  David  Sarnoff 
spoke  candidly  and  at  length  on  several  ma- 
jor subjects,  but  the  biggest  reaction  was 
aroused  by  his  comments  on  the  future  of 
network  radio.  Gen.  Sarnoff's  talk  is  re- 
ported in  detail  beginning  on  page  78,  but 
here  are  some  of  his  radio  remarks  that 
provoked  the  most  discussion  afterward: 

"I  think  I  need  not  dwell  upon  the  fact 
that  if  you  were  today  making  your  will, 
and  you  had  to  decide  on  securities  that  you 
would  select  for  your  wife  and  children  for 
their  sustenance  and  future  after  you  are 
gone,  that  you  are  not  likely  to  make  that 
investment  today  in  a  radio  network.  .  .  ." 

".  .  .  If  radio  networks  should  cease  to 
exist,  I  believe  you  would  find  that  the  im- 


RADIO'S  FUTURE 

portance  of  a  radio  network,  as  an  instru- 
ment of  national  service  and  national  de- 
fense, would  compel  such  a  service  to  con- 
tinue in  one  form  or  another.  To  be  able 
to  make  instantaneous  contact  with  all  of 
the  people  of  the  country,  wherever  they 
may  be,  in  millions  of  automobiles  or  else- 
where— in  times  of  national  emergency  or 
national  disaster — is  an  instrument  of  na- 
tional defense  .  .  ." 

"I  don't  say  that  radio  networks  must  die. 
Every  effort  is  being  made  and  will  con- 
tinue to  be  made  to  find  new  patterns,  new 
selling  arrangements  and  new  types  of  pro- 
grams that  may  arrest  the  declining  rev- 
enues. It  may  yet  be  possible  to  eke  out  a 
poor  existence  for  radio  networks,  but  I 
don't  know.  .  ." 


Broadcasting    •  Telecasting 


September  6.  1954    •    Page  27 


STANTON  PEP  TALK  CHEERS 
CBS  RADIO  AFFILIATES  RALLY 

Stanton's  optimism  for  CBS  Radio  contrasts  with  SarnofF's  fears  for 
network  radio.  Radio  affiliates  exude  enthusiasm  as  CBS  Radio 
executives  tell  how  the  network  stacks  up  against  competitors. 


DR.  STANTON 


CBS  Radio  affiliates,  provided  with  a  ready- 
made  battle  cry  by  the  bearish  radio  appraisals 
at  the  earlier  NBC-TV  affiliates  meeting,  held 
a  pre-autumn  Wednesday-Thursday  rally  at  the 
Edgewater  Beach  Hotel.  Chicago. 

Sounding  the  theme  that  CBS  Radio  is  on 
the  way  upward,  and  is  far  ahead  of  its  nearest 
network  competitor,  network  executives  laid 
their  fall  program-promotion  plans  before  af- 
filiates (see  story). 

Their  meeting  was  capped  by  CBS  President 
Frank  Stanton's  reply  to  RCA-NBC  Board 
Chairman  David  SarnofTs  fears  for  network 
radio's  future.  (See  Sarnoff  story  page  78.)  Dr. 

Stanton  used  a  set  of 
quick  facts  to  show 
how  CBS  Radio 
lines  up  against 
other  networks,  and 
then  uncorked  his 
answer  this  way: 

"The  industry 
should  do  a  lot  more 
to  strengthen  ra- 
dio's position.  You 
must  believe  in  it — 
CBS  always  has.  If 
others  don't  believe 
in  radio,  let  them 
make  way  for  peo- 
ple who  do  and  not  undercut  the  vitality  of 
this  magnificent  medium." 

He  wound  up  his  address  to  the  affiliates 
with  this  reassurance: 

"I  pledge  you  are  in  a  healthy  family.  Take 
a  look  at  the  record,  and  at  the  turnout  in  this 
room.  CBS  Radio  is  in  a  family  that's  healthy 
and  going  places  on  all  fronts." 

No  network  or  affiliate  executive  had  an- 
ticipated such  a  large  attendance  at  the  meet- 
ing nor  had  they  any  indication  that  affiliates 
would  exude  so  much  enthusiasm. 

Meeting  attendance  was  about  100%.  Few 
controversies  developed  aside  from  normal  dis- 
cussion on  such  topics  as  co-op  policies,  edi- 
torializing, football  roundups  and  networking 
routine.  Sig  Mickelson,  CBS  Inc.  vice  president 
in  charge  of  news  and  public  affairs,  outlined 
the  network's  editorializing  position  to  the  af- 
filiates (see  story  page  29). 

Succeeding  Kenyon  Brown,  KWFT  Wichita 
Falls,  Tex.,  as  chairman  of  the  CBS  affiliates 
group  is  lohn  F.  Patt,  veteran  Midwest  broad- 
caster and  president  of  WJR  Detroit.  Also 
elected  was  Arnold  F.  Schoen  Jr.,  WPRO 
Providence,  R.  I.,  who  becomes  secretary- 
treasurer  succeeding  Hulbert  Taft,  WKRC 
Cincinnati.  Mr.  Brown  was  given  an  ovation 
for  his  work  during  the  past  year,  and  by 
unanimous  ballot  the  affiliates  favored  an  an- 
nual session  with  the  network  following  the 
same  pattern. 

The  common  zest  of  CBS  Radio  and  the 
affiliate  group  first  burst  out  at  a  Wednesday 
evening  news-  conference  in  which  President 
Adrian  Murphy  and  retiring  Chairman  Brown 
told  how  the  network  and  affiliates  were  team- 
ing up  to  give  network  radio  a  new  lease  on 


life  rather  than  bury  it  in  the  manner  of  its 
chief  competitive  network. 

President  Murphy  summed  it  up  this  way: 
"Business  is  good  for  fall.  Daytime  is  solid, 
nighttime  well  sold  and  future  prospects  promis- 
ing, depending  on  how  strips  sell."  Then  he 
added,  "The  year  1955  might  well  reverse  the 
trend  of  network  radio." 

Tempering  enthusiasm,  of  course,  was  the 
frank  explanation  that  a  20%  night  rate  cut 
might  soon  go  into  effect.  This  cut,  bringing 
the  rate  down  to  the  day  level,  was  approved 
by  the  affiliates  last  spring,  Mr.  Brown  said. 

Mr.  Brown  tackled  the  radio-network  "obitu- 
ary talk"  head-on  by  saying  CBS  Radio  affili- 
ates take  a  diametrically  opposite  view  from 
Gen.  Sarnoff. 

"We  feel  network  radio  has  been  through 
tough  times  but  is  now  on  the  upgrade,"  he 
said.  "We  can  do  business  with  a  salable  struc- 
ture. The  situation  is  improving. 

"CBS  Radio  has  a  great  story — a  story  that's 
never  really  been  properly  told,  including  the 
auto  radio  audience.  It's  a  story  that  television 
can't  tell.  Affiliates  are  impressed  by  the  fall 
network  programming.  This  year  offers  a  much 
brighter  picture.  CBS  Radio  affiliates  have 
discussed  nothing  but  radio  at  the  meeting 
whereas  NBC-TV  affiliates  heard  radio  be- 
littled. 

"CBS  is  completely  interested  in  radio  and 
is  doing  a  hard  selling  job — harder  than  many 
affiliates,  and  many  of  us  have  both  radio  and 
television.  We  find  no  evidence  of  the  fear 
Gen.  Sarnoff  is  said  to  have  voiced.  Our  af- 
filiate group  has  no  subsidy  from  CBS.  The 
network  has  gone  along  with  many  of  the 
things  we  have  asked  and  a  better  affiliate- 
network  understanding  has  developed." 

Messrs.  Murphy  and  Brown  agreed  confi- 
dence and  cooperation  is  at  a  peak,  with  150 
stations  represented  by  over  250  delegates. 
This  is  the  largest  attendance  in  history,  they 
reminded,  adding  that  much  of  it  is  ownership 
interest.   This  was  described  as  impressive  be- 


BROWN 


THREESOME  at  the  CBS  Radio  meeting 
includes  (I  to  r)  Adrian  Murphy,  CBS 
Radio  president;  Lee  Wailes,  Storer 
Broadcasting  Co.,  and  Jim  Woodruff, 
WRBL  Columbus,  Ga. 


cause  the  gathering  had  not  been  billed  as  a 
feud  or  special  meeting  but  merely  as  a  dis- 
cussion of  fall  plans  and  problems. 

The  CBS  Radio-affiliate  answer  to  Gen.  Sar- 
noff is  "Confidence  in  Radio,"  Mr.  Murphy 
said.  Mr.  Brown  added  that  an  affiliate-net- 
work study  group  is  looking  into  the  economics 
of  network  radio. 

"When  I  got  into  radio  a  couple  of  years 
ago  I  wondered  if  I  was  being  sent  to  Siberia," 
Mr.  Murphy  said.  "But  radio  has  not  died.  It 
has  more  than  held  its  own.  It  is  a  constant 
thrill  to  work  with  our  affiliates." 

Mr.  Brown  suggested  "Perhaps  Gen.  Sarnoff 
is  annoyed  by  the 
large  share  of  CBS 
Radio  affiliates  that 
are  now  first  in  their 
markets." 

Asked  about  the 
Quality  Group's 
plan,  Mr.  Murphy 
said  it  appeared  to 
combine  program- 
ming and  some  of 
the  top  stations  in 
many  markets — in- 
cluding affiliates  of 
all  networks.  "If  it 
is  another  way  to  sell 
— fine,"  he  said.  "Then  they  can  do  a  better 
local  promotion  and  selling  job,  and  this  will  be 
reflected  in  the  position  of  our  affiliate  stations. 
If  they  can  sell  their  stations,  more  power  to' 
them.    Most  CBS  affiliates  don't  care  for  it." 

Mr.  Brown  said  strong  CBS  Radio  program- 
ming made  it  easy  to  sell  adjacencies. 

Called  to  the  phone  during  the  news  confer- 
ence, Mr.  Murphy  returned  with  the  announce- 
ment he  had  just  told  NARTB  President  Harold 
E.  Fellows  that  CBS  Radio  is  rejoining  the 
industry  trade  association  after  several  years' 
absence. 

"We  feel  the  broadcasters'  association  is  do- 
ing a  good  job  for  the  industry  and  we  have 
decided  to  help  carry  our  share,"  Mr.  Murphy 
said.  He  said  the  affiliation  is  effective  as  of 
that  day  (Sept.  I).  CBS  Television  is  a  member 
of  NARTB's  television  unit,  with  Merle  Jones 
sitting  for  the  network  on  the  Tv  Board. 

Mr.  Brown,  an  association  board  member, 
added,  "We  are  very  happy  to  have  CBS  Radio 
back  in  the  association." 

The  network  had  resigned  from  NARTB  on 
the  occasion  of  statements  in  an  interview  with 
the  association's  then  top  management  in  which 
color  tv  was  described  as  being  possibly  a 
decade  away. 

George  Bristol,  CBS  Radio  director  of  sales 
promotion  and  advertising,  said  for  the  second 
time  in  the  network's  history  it  is  going  into 
cooperative  newspaper  advertising  with  stations 
on  a  50-50  basis,  budgeting  a  bigger  sum  than 
before. 

Sales  promotion  tools  for  the  season,  he 
said,  include  a  new  program  promotion  cam- 
paign with  its  co-op  advertising;  new  sales  pro- 
motion film  ("Tune  In  Tomorrow");  new  ARF 
radio  census  and  new  Nielsen  auto-listening 
measurement  service. 

Another  note  of  confidence  was  sounded  by 
John  Karol.  CBS  Radio  sales  vice  president, 
when  he  said  the  network  and  affiliates  have 
"the  single  objective  of  preserving  and  promot- 
ing the  strength  of  radio  as  advertising's  great- 
est medium."  He  said  all  can  agree  on  the 
need  for  a  better  and  stronger  radio  medium 


Page  28    •    September  6,  1954 


Broadcasting    •  Telecasting 


WOMEN,  TOO,  took  part  in  the  CBS  Radio  Affiliates  meeting  in 
Chicago  (I  to  r):  Montez  Tjaden,  KOMA  Oklahoma  City;  Mickey 
McClung,  KHSL  Sacramento,  Calif.;  Evelyn  Clark,  KCBS  San  Fran- 
cisco; Jane  Dalton,  WSPA  Spartanburg,  S.  C,  and  Mrs.  John  Boler, 
KSJB  Jamestown,  N.  D. 


REGISTERING  Wednesday  for  the  CBS  Radio  sessions  were  (I  to  r) 
Bill  Miller,  WBBM  Chicago;  C.  W.  Doebler,  WBBM  Chicago;  Stuart 
Watson,  WKOW  Madison,  Wis.;  Clyde  Rembert,  KRLD  Dallas;  L.  S. 
Mitchell,  WDAE  Tampa,  Fla.;  Cecil  Hoskins,  WWNC,  Asheville, 
N.  C.  (registering),  and  W.  H.  Summerville,  WWL  New  Orleans. 


although  some  may  feel  there  is  conflict  between 
network  and  local-national  spot. 

Mr.  Karol  said  all  must  work  harder  "to 
win  our  share  of  the  advertising  dollar."  While 
radio  is  the  only  medium  to  suffer  a  decline  in 
'the  past  few  years,  according  to  Mr.  Karol, 
he  cited  figures  showing  1953  was  better  than 
1952,  with  the  network  decline  being  offset 
approximately  by  the  increase  in  spot  radio. 
He  noted  that  tv  shows  the  greatest  gains. 

Looking  into  the  future,  he  said  the  color- 
monochrome  tv  pattern  will  be  important  in 
the  media  picture,  with  magazines  suffering. 
Increase  in  auto  radios,  with  billboards  disap- 
pearing from  superhighways,  will  be  a  factor 
and  suburban  newspapers  will  compete  with 
metropolitan  dailies,  he  said. 

As  to  radio,  he  said  it  "will  become  a  more 
important  medium,  due  to  its  combination  of 
size,  frequency,  audience  accumulation,  low 
cost  and  the  potency  of  spoken  advertising.  It 
will  be  the  major  medium  for  many  advertisers 
and  it  will  be  the  complement  of  television  for 
the  largest  advertisers. 

Some  of  the  network's  best  advertisers  are 
shifting  from  radio  to  tv,  he  said,  but  other 
top  advertisers  are  turning  to  network  radio. 
He  called  for  strong  selling  and  better  sales 
ammunition,  citing  the  new  CBS  promotion 
film  as  an  aid.  The  selling  season  now  covers 
the  whole  year,  he  explained,  with  few  adver- 
tisers making  long-term  commitments  for  net- 
work radio.  He  made  a  plea  for  unity  between 
network  and  affiliates. 

Mickelson  Outlines 
CBS  Editorial  Stand 

CBS  has  adopted  policy  rules  governing  net- 
work editorializing,  Sig  Mickelson,  CBS  Inc. 
vice  president  in  charge  of  news  and  public 
affairs,  told  B»T  Thursday  as  the  network  pre- 
pared to  broadcast  the  opposition  portion  of 
its  first  venture  in  editorials.  The  network 
has  no  idea  when  the  next  editorial  will  appear, 
he  said. 

Network  editorials  are  the  result  of  a  top 


policy  decision,  he  said,  based  on  careful  re- 
search and  analysis  as  well  as  careful  writing. 
"No  editorial  will  be  undertaken  until  CBS 
has  invited  an  outstanding  opposition  spokes- 
man and  stations  have  been  notified  of  all  the 
facts,"  he  said.  "These  facts  include:  subject 
and  description  of  contents;  exact  time  of 
broadcast;  name  of  speaker;  plans  for  opposi- 
tion spokesman;  time  to  be  given  the  opposiiion 
spokesman." 

If  no  spokesman  has  been  picked  at  the  time 
the  broadcast  originates,  Mr.  Mickelson  said, 
CBS  will  specify  the  time  of  reply  and  hold  the 
time  available. 

"It  will  be  management  policy  not  to  speak 
out  except  when  the  issue  is  of  sufficient  im- 
portance to  broadcasters  and  public  to  warrant 
action  and  we  have  time  to  analyze  as  well  as 
make  certain  we  are  justified  in  taking  the 
action,"  he  said. 

STANTON  STANDS 
BEHIND  RADIO 

CBS  president  defends  the 
aural  medium,  cites  figures  to 
prove  it  healthy  and  growing. 

CBS  PRESIDENT  Frank  Stanton  took  up  the 
network  radio  diet-of-"nibbles"  theme  of  Brig. 
Gen.  David  Sarnoff,  RCA-NBC  board  chair- 
man, sounded  earlier  last  week,  in  topping  off 
the  two-day  Chicago  meeting  of  CBS  Radio 
affiliates  (main  affiliate  story  page  28;  Sarnoff 
story  page  78). 

Dr.  Stanton  lined  up  several  rows  of  what 
he  termed  indisputable  facts  to  show  that  radio 
is  healthy  and  growing,  and  to  show  CBS 
Radio's  "'top  position"  in  the  radio  network 
field. 

Several  hundred  affiliates,  with  their  wives 
and  guests,  listened  Thursday  noon  as  he  started 
off  with  this  reference  to  the  NBC-TV  affiliates 
meeting  and  Gen.  Sarnoff 's  radio  views: 

"Someone  else  had  something  to  say  on  the 
same  subject."  With  this  reference  to  "the 
scene  of  the  crime"  he  reaffirmed  the  network's 


belief  in  radio's  worth  to  the  public  and  to 
advertisers. 

He  proceeded  to  analyze  three  sets  "of  hard 
postwar  facts" — dollars  spent  on  radio  adver- 
tising; where  the  advertiser  puts  his  dollars  and 
set  ownership  Advertisers  spent  $454  million 
in  radio  in  1946  compared  to  $650  million  in 
1953,  up  43%,  he  said. 

Set  ownership  has  risen  from  58  million  in 
1946  to  110  million  in  1953,  up  90%;  12,900,- 
000  radio  sets  were  sold  in  1953. 

"Radio  is  a  very,  very  vital  business,"  he 
observed. 

The  number  of  stations  increased  from  1,215 
in  lune  1946  to  2,584  in  1953,  up  111%. 

"You  can't  quarrel  with  these  facts,"  he  said. 

Comparing  the  1951-53  period  with  the  pre- 
television  years  of  1946-48,  he  said  dollars 
spent  in  radio  are  up  21%,  station  income  up 
43%  and  the  number  of  sets  up  154%, 

As  to  CBS-Radio's  competitive  position,  he 
said  its  billings  in  1946  were  10%  behind  its 
leading  competitor;  in  1953  they  were  38% 
ahead;  in  1954  (lan.-Iuly)  they  are  62% 
ahead. 

Taking  up  program  popularity,  he  said  that 
in  the  regular  season  during  the  last  three  years 
CBS  Radio  had  the  equivalent  of  8.7  of  the 
top  10  nighttime  programs  and  9.7  of  the  top 
10  daytime  programs. 

Dr.  Stanton  praised  the  imagination  and 
courage  of  CBS  Chairman  William  S.  Paley, 
recalling  his  May  address  to  the  NARTB  con- 
vention. He  lauded  CBS  Radio  President  Adrian 
Murphy  and  other  executives  as  he  recalled 
how  radio  and  tv  network  direction  had  been 
separated  in  1951.  Two  years  before  the  split, 
he  said,  CBS  Radio  was  running  7%  ahead  of 
its  nearest  competitor.  Two  years  after  the 
split,  he  said,  it  was  31%  ahead. 

Calling  on  affiliates  to  support  and  believe  in 
radio,  he  warned  others  who  don't  believe  in 
it  to  step  aside  and  not  undercut  the  vitality 
of  "this  magnificent  medium." 

"Sure  we  have  problems,"  he  said,  "but  we 
have  fewer  problems  than  some  others."  He 
explained  the  radio  network  gets  top  attention 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  29 


CHICAGO  MEETINGS 


at  CBS,  including  program  promotion  as  well 
as  programs,  in  the  fight  to  maintain  leader- 
ship. He  noted  that  the  presidents  of  the  radio 
and  tv  divisions  sit  on  the  top  board  of  CBS 
Inc. 

"Our  record  shows  ingenuity  in  meeting  com- 
petition," he  said,  recalling  how  the  phonograph 
record  business  fell  off  from  1927  to  1932. 
Everything  went  down  except  radio,  he  added. 
Today  the  record  business  is  "very  healthy," 
he  said,  rising  from  $16  million  retail  sales  in 
1937  to  $250  million  in  1953. 

"Some  record  firms  got  the  hell  out  of  the 
record  business  because  of  radio,"  he  said,  "just 
the  same  as  some  radio  firms  got  the  hell  out 
of  the  radio  business  because  of  television." 

Among  elements  in  the  record  industry  cited 
by  Dr. ■Stanton  were  the  swing  from  78  rpm 
shellac  to  33  rpm  vinylite  discs;  emphasis  on 
albums  instead  of  single  records;  colored  pack- 
aging; addition  of  retail  outlets,  including  even 
super-markets. 

Magazines  and  newspapers  can  print  fewer 
pages  when  sales  fall  off,  Dr.  Stanton  said,  but 
CBS  Radio  President  Murphy  "not  only  loses 
the  revenue  but  has  to  reach  in  his  other 
pocket  to  fill  the  time." 

The  only  way  to  good  sales  is  good  pro- 
gramming, he  said,  advocating  a  break  in  the 
stereotyped  approach  to  sales  problems  and 
adoption  of  new  sales  techniques. 

GOTTLIEB  UNFOLDS 
CBS  FALL  PLANS 

"RADIO  is  the  world's  most  flexible  and  fluid 
advertising  medium,  but  it  cannot  stand  still 
or  rest  on  its  well-earned  laurels." 

With  these  views  as  his  keynote,  Lester 
Gottlieb,  vice  president  in  charge  of  network 
programs  for  CBS  Radio  last  Wednesday  un- 
folded the  network's  fall  programming  plans, 
which  were  bolstered  throughout  the  affiliates 
meeting  at  the  Edgewater  Beach  Hotel  with  ex- 
pressions of  confidence  in  the  future  of  the 
aural  broadcast  medium. 

"Our  program  budget  is  higher  today  than 
ever  before,"  Mr.  Gottlieb  told  affiliates  as  he 
reviewed  fall  programming  plans.  He  said  that 
the  pattern  of  across-the-board  strips  of  stories 
and  personalities  in  daytime  hours  "should  even 
be  more  advantageous  at  night,  when  sponsors 
can  reach  the  daytime  audience,  plus  some  60 
million  others  among  the  nation's  working  men, 
its  18  million  working  women,  its  students,  day- 
time shoppers  and  travelers." 

Noting  that  across-the-board  early  evening 
strips  have  "always  been  an  anchor  of  network 
radio,"  Mr.  Gottlieb  recounted  how  CBS  Radio 
decided  to  put  Freeman  Gosden  and  Charles 
Correll  (Amos  'n'  Andy)  on  the  same  basis 
once  again.  Their  Music  Hall  series  debuts 
Sept.  13  at  9:30  p.m.  as  one  of  the  legs  of  CBS 
Radio's  fall  schedule. 

Surrounding  this  25-minute  program  will  be 
Perry  Como  ( Mon.-Wed.-Fri. )  at  9  p.m.  spon- 
sored by  Liggett  &  Myers.,  Mr.  &  Mrs.  North 
(Mon.-Fri. )  at  9:15.,  five  minutes  of  news  at 
9:55  and  Mr.  Keen  at  10-10:15  p.m.  CBS  Ra- 
dio also  has  high  hopes  for  the  new  Tennessee 
Ernie  show  as  a  strip  across  the  board  at  7-7:30 
p.m.  Still  other  personalities  are  Robert  Q. 
Lewis  and  Peter  Lind  Hayes. 

CBS  Radio  also  plans  other  "significant" 
changes  involving  Tuesday  night  and  Sunday 
afternoon.  Noting  NBC's  solid  commercial 
lineup  for  Tuesday  evening,  Mr.  Gottlieb  felt 
the  new  version  of  Stop  the  Music  might  pro- 
vide favorable  competition.  On  Sundays,  after 
the  New  York  Philharmonic  concerts,  the  net- 
work plans  to  refurbish  its  summertime  On  a 


Sunday  Afternoon  aimed  at  automobile  radio 
listeners,  with  continued  stress  on  National 
Safety  Council  caution  messages. 

Mr.  Gottlieb  promised  the  network  would 
use  its  good-sized  program  budget  "to  give  our 
radio  audience  the  best  shows  we  can  and  main- 
tain that  restless  energy  to  make  it  better  and 
better."  Radio's  attraction  for  people  with 
varied  interests,  he  continued,  "when  blended 
into  a  local  station's  own  community  coverage, 
make  the  big  difference  between  just  a  radio  sta- 
tion and  a  transmitter,  and  a  radio  station  with 
a  point  of  view." 

Mr.  Gottlieb  reminded  affiliates  that  CBS 
Radio's  success  in  bringing  into  its  fold  such 
established  personalities  as  Arthur  Godfrey 
and  Art  Linkletter,  along  with  others  like  Jack 
Benny,  Edgar  Bergen  and  Bing  Crosby,  "gave 
our  network  an  immediate  leadership  that  has 
yet  to  be  headed.  And  despite  tv's  obvious  in- 
roads these  are  programs  that  still  do  attract 
a  substantial  majority  of  the  nation's  radio 
listeners." 

At  a  news  conference  later  Wednesday,  CBS 
Radio's  newest  efforts  were  described  by  CBS 
Radio  President  Adrian  Murphy  as  conforming 
to  a  "wholly  new  concept  of  nighttime  program- 
ming." In  this  regard,  he  observed,  the  picture 
is  "much  better  and  brighter  this  year." 

Both  Mr.  Murphy  and  Kenyon  Brown,  KWFT 
Wichita  Falls,  Tex.,  chairman  of  the  CBS 
Radio  affiliates  group,  concurred  in  the  con- 
viction that,  once  affiliates  were  apprised  of 
the  problems  involved,  they  were  "desirous"  of 
retaining  CBS  Radio's  "strong  programming 
lineup  and  strong  adjacencies."  Such  adjacencies, 
around  programs  like  Amos  '«'  Andy,  are  rela- 
tively easy  to  sell,  it  was  emphasized. 

Mr.  Murphy  stressed,  too,  that  CBS  Radio's 
combined  programming-sales  picture  for  fall  is 
especially  good  on  Sunday,  Monday  and  Tues- 
day evenings. 


CBS  AFFILIATES 
VOTE  CONFIDENCE 

CBS  RADIO  Affiliates  gave  a  vote  of  confidence 
to  CBS  management  and  the  future  of  network 
radio  as  the  last  official  act  of  the  Chicago, 
meeting  last  week.  Text  of  the  resolution 
follows: 

WHEREAS,  CBS  Radio  Affiliates  have  been 
in  session  at  a  special  meeting  at  the  Edgewater 
Beach  Hotel,  Chicago,  Sept.  1  and  2;  and 

WHEREAS,  such  meeting  was  jointly  spon- 
sored by  the  board  of  directors  of  CBS  Radio 
Affiliates  and  the  CBS  Radio  Network  as  a 
new  aspect  of  affiliate  and  network  expression 
of  common  interest  and  cooperation;  and, 

WHEREAS,  CBS  Radio  management  has 
presented  program  and  sales  plans  for  1954-55 
which  again  demonstrate  aggressiveness  in  main- 
taining the  dominant  position  of  CBS  Radio 
as  America's  leading  network;  and  has  present- 
ed research  and  promotion  plans  which  will  be 
of  value  to  each  affiliate  and  to  radio  broad- 
casting in  general, 

Now,  therefore,  be  it  resolved 

That  CBS  Radio  Affiliates,  assembled  this  i 
date,  express  appreciation  »to  the  board  of  di-  j 
rectors  and  to  network  management  for  arrang- 
ing this  convention,  and 

Be  it  further  resolved  that  this  resolution 
serve  as  a  reaffirmation  of  confidence  by  its 
affiliates  in  CBS  Radio  management  and  in  the 
continuing  vitality,  importance  and  effectiveness 
of  network  radio  as  a  national  advertising 
medium  in  the  competitive  framework  of  Amer- 
ica's free  enterprise  system. 
Sept.  2,  1954. 


TOP  FALL  SEASON  IS  IN  VIEW 
FOR  NBC-TV  BASIC  AFFILIATES 

Plight  of  optional  affiliates  draws  multiple  solutions  during  Chicago 
meeting.  Color  tv  is  coming  faster  than  expected  by  many  fore- 
casters and  station  costs  for  network  color  will  not  be  excessive,  the 
delegates  hear.   Problems  aired  in  two-day  session. 


NBC  TELEVISION  affiliates,  especially  basic 
stations,  approach  the  fall  season,  after  a  two- 
day  meeting  in  Chicago,  convinced  that: 

©  Network  business  is  fine,  for  basic  sta- 
tions, as  a  result  of  a  nighttime  sellout  for  fall 
and  good  daytime  prospects. 

©  Business  will  get  better. 

©  Color  is  coming  faster,  much  faster, 
than  most  forecasts  had  indicated,  and  station 
costs  for  network  color  will  not  be  excessive. 

©  Many  optional  stations  face  formidable 
problems. 

©  Network  radio's  future  is  gloomy,  if 
Brig.  Gen.  David  Sarnoff's  appraisal  as  RCA- 
NBC  chairman  is  accepted  (see  page  78). 

Much  of  the  Tuesday-Wednesday  session  was 
spent  airing  affiliate  problems,  with  network 
executives  taking  them  up  one  by  one,  and  in 
network  reviews  of  business,  promotion  and 
program  plans  for  the  fall-winter  season  (story 
page  32). 

The  plight  of  optional  stations,  whose  re- 
gional and  local  facilities  are  by-passed  by  many 
major  tv  advertisers,  was  considered  at  length. 
NBC  and  affiliates  have  been  working  for  weeks 
on  this  problem  and  they  talked  over  a  three- 
way  experimental  plan  designed  to  increase  the 


volume  of  network  programming  and  sales  on'' 
optional  affiliates. 

Stations  have  a  fortnight  in  which  to  decide  if' 
they  will  accept  an  option  plan  that: 

(a)  Gives  stations  not  ordered  for  three 
specified  programs  a  chance  to  run  them  and  in- 
sert local  co-op  advertising. 

(b)  Sets  up  a  sales  unit  to  sell  optional  sta- 
tions by  selected  groups. 

(c)  Gives  network  salesmen  new  research 
and  market  material  to  induce  NBC  clients  to> 
buy  more  stations. 

(d)  Provides  a  discount  plan  to  help  carry 
out  the  project. 

This  discount  arrangement  stirred  some  affili- 
ate opposition  as  optional  stations  argued  it  is 
sheer  rate-cutting.  Some  of  the  optionals  were 
openly  antagonistic.  Others  were  unhappy,  but 
wondered  what  to  do  about  it.  Still  others  said 
they  planned  to  go  along  and  thought  it  was 
a  fine  idea. 

Large  numbers  of  optionals  agreed  that  the 
network  and  a  small  committee  of  affiliates  had 
done  an  excellent  job  in  bringing  up  this  solu- 
tion to  their  critical  problem. 

Some  of  the  affiliate  delegates  seemed  con- 
vinced that  the  transition  to  color  will  come  at 


Page  30 


September  6,  1954 


Broadcasting 


Telecasting 


CHICAGO  NBC-TV  quintet  (I  to  r):  Paul  A.  Loyet,  WHO-TV  Des 
Moines;  George  Frey,  NBC;  Harold  Essex,  WSJS-TV  Winston-Salem, 
IN.  C;  Stanley  H.  Durwood,  KEDD  (TV)  Wichita,  and  C.  B.  Akers, 
i  WEEK-TV  Peoria,  III. 

:  rocket  speed,  certainly  sooner  than  they  had 
1  .figured  only  a  few  months  ago. 

Many  of  them  wandered  down  the  corridor 
i  of  the  Drake  Hotel  to  take  a  look  at  the  new 
^CBS-Columbia  color  receivers,  being  shown  to 
]  distributors.  What  they  saw  convinced  some 
that  manufacturers  will  be  able  to  turn  out  sets 
on  a  production  basis,  and  do  it  this  winter. 

Many,  too,  revised  upward  their  opinion  of 
:  the  quality  of  color  pictures  the  public  will  see. 
The  price  of  new  color  sets  is  high — $950- 
$1,100  in  the  CBS-Columbia  line— but  they 
i  figured  it  would  come  down  before  another  six 
months.    Some  wondered  if  RCA  would  be 
tempted  to  take  the  lead  in  pricing  when  it 
shows  new  21-inch  sets  Sept.  15.   All  agreed 
'  the  price  must  come  down  near  the  $500  range 
'■  before  a  mass  market  will  develop.  (See  CBS- 
Columbia  Sets  story  page  80.) 

Gen.  Sarnoff  himself  convinced  affiliates  the 
i  price  will  be  in  that  range,  perhaps  quite  a  bit 
'  lower,  in  the  not  too  distant  future. 

The  cost  of  color  caused  considerable  discus- 
sion. Here  Gen.  Sarnoff  set  the  pace  when  he 
said  nearly  all  television  may  be  in  color  soon, 
with  the  increased  cost  so  slight  that  stations 
won't  be  justified  in  broadcasting  monochrome 
only. 

The  affiliates,  in  turn,  were  convinced  their 
transmission  costs  won't  be  heavy  in  carrying 
network  or  film  color.  The  basic  issue,  of 
course,  was  what  to  do  about  rates.  An  in- 
formal poll  indicated  strong  sentiment  against 
charging  premium  rates  for  color  time.  The 
technical  costs,  from  a  network  program  stand- 
|  point,  aren't  too  heavy  for  the  affiliates  when 
I  equipment  costs  are  spread  over  several  years. 

Stations  showed  interest  in  station  color  rates 
.  based  on  this  type  of  formula:  no  premium 
charge  for  color  time;  if  card  rate  for  time  is 
'  to  be  increased,  this  should  not  be  ascribed  to 
j  color;  additional  color  expense  should  be  in- 
!  corporated  in  production-talent-studio  charges. 
In  the  gripe-airing  discussions  at  the  two-day 
meetings,  optional  stations  asked  such  questions 
I  as  these — Why  such  a  small  list  of  stations  on 
|  some  schedules?  Isn't  the  four-week  plan  with 
"spectaculars"  rough  on  optionals?  Why  can't 
optionals  find  out  sooner  if  they  are  to  be 
included?  Isn't  the  new  three-way  network  op- 
tional plan  a  rate-cutting  deal? 

All  questions  brought  direct  answers  from 
,  network  officials,  with  stations  showing  mixed 
i  reactions  depending  on  their  own  problems. 

The  option  stations  readily  agreed  among 
!  themselves  that  there  is  too  much  unsold  option 
i  time  but  many  left  the  meeting  with  the  belief 
NBC-TV  will  make  a  serious  effort  to  do  some- 
hing  about  it. 
Heading  the  NBC-TV  executive  contingent 

Broadcasting    •  Telecasting 


CORRIDOR  GROUP  (I  to  r):  Robert  W.  Ferguson,  WTRF-TV  Wheeling, 
W.  Va.;  T.  K.  Barton,  KARK-TV  Little  Rock,  Ark.;  Irving  Waugh, 
WSM-TV  Nashville;  Tom  Knode,  NBC;  Tom  Barnes,  WDAY-TV  Fargo, 
N.  D.,  and  James  H.  Moore,  WSLS-TV  Roanoke,  Va. 

Unordered  optionals  will  fill  commercial 
time  with  NBC  or  local  promotional  material, 
the  proposal  provides.  What  interested  the  op- 
tionals most  in  this  plan  was  the  right  to  sell 
commercial  positions  locally  to  advertisers  other 
than  those  using  the  program  on  a  network 
basis — with  product  protection  to  the  network 
advertiser. 

The  station  will  pay  a  co-op  fee  to  NBC-TV 
for  each  announcement  sold  locally.  Co-op  spots 
on  Home  will  be  subject  to  recapture  on  28 
days  notice.  On  Howdy  Doody  and  Imogene 
Coca,  stations  will  be  protected  from  network 
recapture  for  13-week  cycles,  with  28  days  re- 
capture notice  before  the  end  of  a  cycle. 

The  network  is  conducting  a  special  drive  to 
sell  optional  stations  to  network  advertisers 
sponsoring  the  programs  before  the  plan  be- 
comes effective. 

The  group  rate  plan  for  sale  of  options,  de- 
scribed as  voluntary,  "seeks  progressively  to  ex- 
pand commercial  lineups  by  sales  emphasis  on 
those  unordered  stations  of  particular  value  to 
particular  accounts."  Regional  groups  of  five 
to  eight  stations  are  to  be  offered  advertisers. 

The  group  rate  averages  out  about  20% 
lower  than  the  total  of  the  stations'  individual 
rates,  a  feature  some  critics  of  the  plan  did  not 
like.  Another  rate  angle  also  stirred  discussion 
— two  hours  of  time  sold  would  be  treated  as 
one  hour  in  compensating  stations.  In  the  case 
of  orders  of  an  individual  station  in  a  group, 
this  station  would  get  its  normal  pay. 

These  advantages  were  cited  for  optionals 
not  now  attracting  substantial  network  busi- 
ness: cost-per-thousand  for  advertisers  compares 
favorably  with  those  of  stations  enjoying  sub- 
stantial network  business;  groups  are  small  and 
distinctively  regional,  designed  to  attract  clients 
interested  in  particular  areas  who  find  the  ad- 
dition of  a  number  of  small-market  stations  too 
costly  in  relation  to  circulation  gained. 

The  station  is  described  as  having  a  better 
chance  to  get  more  network  programs,  which 
some  optionals  are  said  to  desire  more  than 
the  network  revenue  at  this  stage  of  develop- 
ment. An  increase  in  network  business  on  such 
stations  could  more  than  make  up  for  the  cut 
in  compensation  under  business  sold;  the  re- 
duced group  rate  "would  not  devalue  the  station 
as  an  individual  buy"  because  it  is  based  on 
the  "wholesale  principle." 

Stations  participating  in  the  group  rate  plan 
would  have  to  give  six  months  notice  before 
withdrawing.  The  network  will  decide,  on  the 
basis  of  returns  received  Sept.  15,  if  enough 
stations  wish  to  participate  to  justify  going 
ahead  with  the  project.  If  it  goes  ahead,  final 
specifications  on  grouping  and  rates  will  be  pre- 
pared. 

September  6,  1954     •    Page  31 


was  Gen.  Sarnoff.  Flanking  him  were  Sylvester 
L.  Weaver,  NBC  president;  Robert  W.  Sarnoff, 
executive  vice  president,  and  station  relations, 
sales,  program  and  other  top  officials. 

Walter  J.  Damm,  WTMJ-TV  Milwaukee,  pre- 
sided at  the  meeting  as  chairman  of  the  NBC 
Television  Affiliates  Committee.  Heading  the 
Optional  Affiliates  Subcommittee  were  Fred 
Mueller,  WEEK-TV  Peoria,  111.,  chairman; 
David  Baltimore,  WB RE-TV  Wilkes-Barre,  Pa., 
and  James  H.  Moore,  WSLS-TV  Roanoke,  Va., 
secretary-treasurer. 

In  introducing  Gen.  Sarnoff  at  the  opening 
luncheon,  Mr.  Damm  praised  the  network  for 
making  good  its  promises  to  affiliates  following 
a  May  1953  meeting  at  which  troubled  stations 
had  complained  vigorously  about  their  relations 
with  the  network.  He  conveyed  confidence  of 
the  affiliates  in  Gen.  Sarnoff,  his  leadership  and 
"the  future  of  NBC's  leadership  in  television." 
He  said  Mr.  Weaver  had  revitalized  the  or- 
ganization with  the  aid  of  Robert  Sarnoff. 

He  mentioned  such  programs  as  Today  and 
Home  and  reminded  that  the  network  is  sold-out 
for  fall  in  the  evening  while  the  daytime  prob- 
lems are  being  solved.  He  said  NBC  color  "is 
so  far  ahead  that  there  isn't  even  a  close  second 
in  sight."  He  noted  that  the  color  "spectaculars" 
were  sold  out — $14  million  worth — months  ago. 

Tribute  to  Sarnoff 

He  closed  with  a  ringing  tribute  to  Gen. 
Sarnoff  for  achievements  that  "laid  the  early 
foundations  for  the  whole  business  of  broad- 
casting." 

At  the  concluding  NBC-TV  session  Wednes- 
day afternoon  the  affiliates  told  NBC  they  have 
accepted  an  announcement-white  space  exchange 
with  Curtis  Pub.  Co.  on  a  six-month  basis.  A 
flat-rate  proposal  for  a  major  schedule  of  Gen- 
eral Electric  Co.  spots  was  rejected,  it  was  in- 
dicated. 

The  three-way  plan  to  aid  optional  stations 
was  developed  at  an  Aug.  13  meeting  of  Messrs. 
Mueller  and  Baltimore  with  the  network.  The 
subcommittee  at  that  time  endorsed  an  NBC 
proposal  that  grew  out  of  a  network  working 
group  named  by  Mr.  Weaver  last  April. 

Three  programs  are  offered  unordered  op- 
tional affiliates  under  the  plan,  beginning  in 
early  October.  They  are  Home,  Howdy  Doody 
and  Imogene  Coca.  The  three  are  to  be  fed 
participating  optionals  on  the  interconnected 
network  without  increase  in  NBC's  line  costs. 
Kinescopes  will  be  offered  unordered  stations  in 
the  case  of  Howdy  Doody  and  Imogene  Coca 
for  the  standard  NBC  sustaining  kine  charge. 
It  is  specified  the  affiliates  must  be  serving  an 
area  where  the  program  is  not  received  from 
another  NBC-TV  outlet  ordered  by  the  adver- 
tiser. Cueing  arrangements  are  being  made. 


CHICAGO  MEETING 


HEAD-TABLE  at  NBC-TV's  Chicago  luncheon.  Above  (I  to  r):  E.  R.  Vadeboncoeur, 
WSYR-TV  Syracuse,  N.  Y.;  Harold  P.  See,  KRON-TV  San  Francisco;  Jack  Harris, 
KPRC-TV  Houston;  Robert  W.  Sarnoff,  NBC  executive  vice  president;  Clair  R.  Mc- 
Collough,  Steinman  Stations,  and  Brig.  Gen.  David  Sarnoff,  RCA-NBC  board  chair- 
man. Below  (I  to  r):  Walter  J.  Damm,  WTMJ-TV  Milwaukee,  affiliates  chairman;  Syl- 
vester L.  Weaver  Jr.,  NBC  president;  William  Fay,  WHAM-TV  Rochester;  Fred  Mueller, 
WEEK-TV  Peoria,  111;  James  H.  Moore,  WSLS-TV  Roanoke,  Va.,  and  David  Baltimore, 
WBRE-TV  Wilkes-Barre,  Pa. 

NBC-TV  FALL  COLOR  PREVIEWED 


Plans  for  'comprehensive  na- 
tionwide color  tv  network'  and 
series  of  'spectaculars'  un- 
folded at  Chicago  affiliates 
meeting. 

FAR-REACHING  plans  for  its  fall  program- 
ming lineup  and  series  of  color  "spectaculars," 
along  with  a  promise  for  creation  of  "the  most 
comprehensive  nationwide  color  television  net- 
work," were  laid  before  NBC-TV  affiliates  in 
Chicago  last  week  by  NBC  President  Sylvester 
L.  (Pat)  Weaver  Jr.  and  others  in  the  network's 
top  echelon. 

NBC  plans  to  launch  37  new  shows,  includ- 
ing daytimers,  described  as  "the  greatest  num- 
ber ever  introduced  by  any  network  for  a 
new  season." 

In  a  series  of  presentations  to  affiliates  at  the 
Drake  Hotel  Tuesday,  NBC's  top  executives 
piomised  "continued  tv  leadership"  in  the  fields 
or  programming,  sales  and  color  television  in 
its  battle  with  CBS-TV  for  network  tv  dom- 
inance. 

Highlights  of  NBC-TV  activity,  detailed  by 
Mr.  Weaver  and  NBC  Executive  Vice  Presi- 
dent Robert  W.  Sarnoff,  among  others,  were 
these: 

©  Promise  that  a  total  of  82  NBC-TV  af- 
filiates will  be  equipped  to  transmit  network 
color  programs  by  year-end,  with  87%  of 
American  tv  families  in  the  range  of  that 
network's  color  service. 

•  Plans  for  three  series  of  90-minute  "spec- 
taculars," coast  to  coast,  giving  NBC  49Vi  hours 
of  color  shows  this  fall. 

•  Plans  for  the  "complete  sellout"  of  NBC's 
fall  evening  schedule,  with  at  least  one  color 
program  each  evening  of  the  week. 

©  Review  of  NBC's  expanded  participating 
programs  lineup  (Tonight,  Home  and  Today), 
with  the  claim  the  network  has  "attracted  to 
television  more  advertisers,  big  and  little,  than 
any  other  network." 

©  Projected  exploration  of  means  of  bringing 
operas,  plays  and  other  works  to  television  on 
a  broadcaster  scale;  for  development  of  plans 
to  offer  prize  and  first  performance  presen- 
tations of  new  operas,  symphonies  and  concertos 
in  both  radio  and  tv,  and  for  financing  initial 


performances  of  new  works  of  art  in  certain 
fields. 

Reviewing  the  network's  plans  and  accom- 
plishments, Mr.  Weaver  cited  three  basic  tenets 
underlying  its  overall  planning — policies  in- 
volving advertising,  circulation  and  public  serv- 
ice, programming. 

He  told  affiliates  that  "our  advertising  policies 
are  to  build  a  pattern  of  uses  in  national  tele- 
vision that  will  range  from  five-second  identi- 
fications to  all  night  explosions,  from  365 
day  continuity  to  once-a-year  spectaculars  and 
all  other  uses  in  all  the  different  patterns — so 
that  every  advertiser  can  find  what  he  needs 
available  to  him  through  NBC." 

As  to  circulation,  the  NBC  president  assert- 
ed that  NBC  policies  are  to  "so  program  that 
every  segment  of  our  population — no  matter 
what  ethnic,  acial,  cultural,  age  level  or  other 
grouping  that  may  be — will  find  attractive, 
interesting  and  entertaining  programs  of  inter- 
est to  him  or  her." 

Mr.  Weaver  declared  that  NBC's  intention 
is  to  provide  this  broad  audience  with  "en- 
lightening, and  enriching,  and  inspiring  and  in- 
forming, as  well  as  entertaining,  fare  required 
to  meet  the  critical  problems  which  our  world 
faces." 

NBC's  planned  enlargement  of  its  public 
service  operations  will  take  the  form  of  "new 
repertoire"  and  the  development  of  new  writers 
and  artists. 

Robert  Sarnoff  exuded  the  confidence  of  his 
famous  father  when  he  told  affiliates  there 
could  be  no  doubt  that  color  tv  will  be  the 
major  broadcast  medium  of  the  future.  He 
singled  out  the  know-how  and  experience  NBC 
had  gained  from  its  "color  introductory  year." 
With  that  period  over,  he  noted,  NBC  is  pre- 
pared to  put  color  operations  to  work  on  behalf 
of  the  network's  advertisers,  affiliates  and  audi- 
ence. 

Mr.  Sarnoff  reported  that  NBC  will  be 
equipped,  color  production-wise,  to  handle  60 
hours  of  color  programming  each  month,  cov- 
ering all  types  of  shows  by  the  start  of  1955. 
NBC  also  plans  to  televise  a  two-hour  color 
showing  of  "Macbeth,"  in  addition  to  various 
"major  film  shows." 

These  facilities  comprise  the  Colonial  The- 
atre and  Studio  3F  (which  has  been  doubled  in 


size)  in  New  York  and,  within  a  few  weeks,  a 
former  Warner  Bros,  studio  in  Brooklyn,  site 
for  the  projected  "spectaculars."  By  Jan.  1, 
additionally,  NBC  will  be  able  to  utilize  its 
new  $3.5  million  West  Coast  color  studio  in 
Burbank,  Calif. 

Sales  activities  and  NBC's  new  nighttime 
program  schedule  were  reviewed  respectively 
by  George  E.  Frey,  vice  president  in  charge 
of  tv  network  sales,  and  Thomas  A.  McAvity, 
vice  president  in  charge  of  tv  programs. 

NBC  is  concentrating  right  now,  sales  wise, 
on  the  daytime  schedule,  Mr.  Frey  reported, 
noting  the  gain  of  $7  million  worth  of  time 
gross  billings  covering  14  quarter-hour  seg- 
ments in  recent  weeks.  He  added  that  NBC 
will  average  88  stations  (19  more  than  last 
year)  for  its  evening  program  lineups  this  fall. 

Mr.  McAvity  expressed  conviction  that  the 
1954-55  schedule  "will  give  NBC  domination 
in  all  the  rating  services  and  that  this  will  be 
the  biggest  year  in  NBC  history  from  the  stand- 
point of  overall  program  strength." 

Citing  the  two  Max  Liebman  and  one  Leland 
Hayward  spectaculars,  Mr.  McAvity  also  listed 
NBC's  other  new  attractions,  including  Sid 
Caesar  and  The  Medic  on  Monday  evenings; 
10  programs  with  Martha  Raye,  in  addition  to 
those  with  Bob  Hope  and  Milton  Berle,  and 
It's  a  Great  Life  on  Tuesdays;  Big  Town  on 
Wednesday;  Lux  Video  Theatre  on  Thursday; 
Red  Buttons  and  Jack  Carson  on  Friday;  Mickey 
Rooney,  Imogene  Coca,  Claudette  Colbert, 
Jimmy  Durante,  Donald  O'Connor  and  George 
Gobel  on  Saturdays,  and  People  Are  Funny  and 
Robert  Cummings  on  Sunday. 

Report  on  NBC's  new  Participating  Programs 
Div.  was  presented  by  Richard  A.  R.  Pinkham, 
its  director. 

"We  concentrate  on  smaller  advertisers  (those 
with  advertising  budgets  a  year  or  less)  because 
we  can  dazzle  them  with  consumer  impact  and 
marketing  prestige  of  a  big-time  television  show 
together  with  the  personal  salesmanship  of  a 
great  star  who  can  be  merchandised,"  he  told 
affiliates.  He  observed  that  many  national  ad- 
vertisers also  are  coming  into  such  programs 
as  Today,  Home  and  Tonight.  Already  75  of 
the  smaller  firms  have  bought  participations  on 
the  established  Today  and  Home  shows. 

Jacob  A.  Evans,  director  of  national  advertis- 
ing and  promotion  for  NBC,  reported  plans  for 
the  "greatest  audience  promotion  campaign" 
in  the  network's  history.  He  said  that  the  major 
stress  will  be  laid  on  the  color  spectaculars,  of 
course,  but  Tonight  will  be  the  subject  of  the 
biggest  overall  promotional  explosion  on  the 
sales  front,  with  full-page  ads  in  New  York 
and  Chicago  papers  and  trade  press  space. 

Syd  Eiges,  NBC  vice  president  for  press  and 
publicity,  reviewed  the  network's  plans  for  the 
fall  publicity  drive. 


NBC  Calls  to  RCA? 

SPECULATION  abounded  last  week 
that  NBC  shortly  would  seek  to  establish 
a  closer  public  association  with  RCA  by 
changing  the  calls  of  its  New  York  and 
Los  Angeles  stations  to  incorporate  the 
initials  of  the  parent  company.  Although 
officials  declined  comment,  it  was  felt — 
largely  because  of  the  recent  emphasis 
in  network  identifications  upon  NBC  as 
being  "A  Service  of  RCA"— that  NBC 
would  ask  FCC  to  change  the  call  letters 
of  WNBC  and  WNBT  (TV)  New  York 
to  WRCA  and  WRCA-TV,  and  of  KNBH 
(TV)  Los  Angeles  to  KRCA.  None  of 
the  "RCA"  calls  is  currently  in  use. 


Page  32    •    September  6,  1954 


Broadcasting    •  Telecasting 


CBS 


TELEVISION 
NETWORK 


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■ 


Etraj 


NEED  WE  SAY  MORE 


CHANNEL    Mm  BALTIMORE 

Telephone  MUlberry  5-5670       ★       TELEVISION  AFFILIATE  OF  THE  COLUMBIA  BROADCAST)  NG  SYSTEM 

Represented   by  THE   KATZ  AGENCY,   Inc.    New  York,  Detroit,   Kansas  City,  San   Francisco,  Chicago,   Atlanta,   Dallas,   Los  Angeles 


CHICAGO  MEETINGS 


QUALITY  RADIO  GROUP 
SETS  TAPE  PROGRAM  PLANS 

QRG  files  incorporation  papers  in  Delaware  and  starts  with  com- 
mitments from  24  stations  and  promise  of  other  'substantial  addi- 
tions' soon.  Aggressive  nighttime  radio  sales  push  set. 


A  COOPERATIVE  tape  programming  project, 
enlisting  the  participation  of  more  than  a 
score  of  leading  "power"  stations  and  designed 
to  sell  aggressively  nighttime  radio  on  a 
national  basis  to  national  advertisers,  got  off 
the  ground  last  week. 

Quality  Radio  Group  Inc.  got  underway 
officially  Friday,  with  the  filing  of  incorporation 
papers  in  Delaware,  after  an  organizational 
steering  committee  met  the  day  before  in 
Chicago  to  clear  the  field  of  procedural  matters. 

The  new  organization,  bolstered  with  firm 
commitments  from  24  stations  and  the  promise 
of  other  "substantial  additions"  in  the  next 
fortnight,  hopes  to  begin  operation  by  Oct.  1 
in  time  to  "take  advantage  of  fall  business." 

Ward  Quaal,  Crosley  Broadcasting  Corp., 
who  has  been  handling  legal  and  financial 
activities,  will  head  QRG  Inc.  as  president,  his 
election  by  the  board  of  directors  being  con- 
ceded fait  accompli  "soon,"  once  it  convenes  at 
a  time  and  place  yet  to  be  determined. 

The  project,  two  years  in  the  making  and 
with  discussions  conducted  in  comparative 
secrecy,  is  seen  by  its  organizers  as  the  answer 
to  so-called  deficiencies  in  nighttime  network 
radio  selling  and  a  definite  boon  to  radio. 

The  organizing  or  steering  committee,  meet- 
ing at  Chicago's  Palmer  House  last  Thursday, 
comprised  John  H.  DeWitt  Jr.,  WSM  Nashville, 
acting  chairman,  working  with  Frank  Fogarty, 
WOW  Omaha,  as  acting  vice  chairman;  Ralph 
Evans  and  William  Wagner,  WHO  Des  Moines, 
the  latter  secretary-treasurer,  as  well  as  Mr. 
Quaal.  Mr.  DeWitt  will  serve  as  temporary 
chairman  of  QRG  until  Mr.  Quaal's  election. 

The  name  Quality  Radio  Group  was  selected 
in  preference  to  such  titles  as  "Quality  Stations 
Network,"  "Quality  Stations  Assn."  and 
"Quality  Stations  of  America." 

A  maximum  number  of  50  stations  tenta- 
tively has  been  set  in  the  by-laws,  but  this 
total  may  be  expanded  at  the  discretion  of  the 
board  of  directors  which  will  vote  on  any  new 
applicants.  Actually,  the  needs  of  advertisers 
themselves  was  held  out  as  a  primary  governing 
factor  in  this  respect. 

A  number  of  top  broadcast  names  head  the 
list  of  12  directors  elected  at  last  Thursday's 
session  —  directors  recommended  by  broad- 
casters in  attendance  and  formalized  in  the 
approval  of  the  incorporating  group. 

In  addition  to  Messrs.  Quaal,  DeWitt,  Evans 
and  Fogarty,  they  include  Charles  T.  Lucy, 
WRVA  Richmond,  Va.;  W.  H.  Summerville, 
WWL  New  Orleans;  Frank  Schreiber,  WGN 
Chicago;  James  Gaines,  WOAI  San  Antonio; 
Donald  W.  Thornburgh,  WCAU  Philadelphia; 
Chris  Witting,  Westinghouse  Broadcasting  Co. 
(WBZ-WBZA  Boston-Springfield;  KDKA  Pitts- 
burgh; KEX  Portland,  Ore.);  Charles  H. 
Crutchfield,  WBT  Charlotte,  N.  C. 

Stations  already  "definitely  committed" — and 
represented  at  last  week's  -meeting — to  QRG 
Inc.,  as  of  last  Thursday,  were  the  following: 

WOR  New  York;  WGN  Chicago;  KFI  Los 
Angeles;  WBZ-WBZA  Boston  -  Springfield; 
KDKA  Pittsburgh;  WLW  Cincinnati;  KCMO 

Page  34    •    September  6,  1954 


Kansas  City;  KEX  Portland,  Ore.;  WWL  New 
Orleans;  WSB  Atlanta;  WOW  Omaha;  WRVA 
Richmond;  WSM  Nashville;  WHO  Des  Moines; 
WBT  Charlotte;  KVOO  Tulsa;  KPRC  Houston; 
WOAI  San  Antonio;  WFAA-WBAP  Dallas- 
Fort  Worth;  WCAU  Philadelphia;  KIRO 
Seattle;  WPTF  Raleigh,  N.  C;  KOB  Albu- 
querque, N.  M. 

Advertisers  would  be  required  to  buy  the  full 
Quality  Radio  Group  station  lineup  on  a  "must 
buy"  basis.  The  plan  is  for  participating  sta- 
tions to  submit  their  best  local  and/or  network 
originated  programs  to  the  group,  comprising 
varying  types — serial,  drama,  opera  and  other 
formats. 

Quarter-hour  and  greater  time  segments  will 
be  sold  but  not  spot.  Time  costs  will  be  set 
on  the  basis  of  current  rate  cards  of  the  sta- 


AN  ALL-INDUSTRY  sales  and  promotion 
project  to  capture  a  substantial  share  of  tele- 
vision advertising  dollars  against  the  compe- 
tition of  other  media  emerged  last  week  with 
a  sturdy  set  of  organizational  teeth  in  Chicago. 

Thus,  within  a  relatively  short  space  of  time, 
TvB  (Television  Bureau  of  Advertising  Inc.) 
has  materialized  as  an  all-facet  operation  fol- 
lowing ratification  of  the  merged  promotion 
bureau  proposal  by  NARTB  and  the  original 
TvAB  [B«T,  Aug.  23]. 

Organizational  groundwork  was  laid  at  an 
all-day  meeting  in  Chicago's  Blackstone  Hotel 
last  Thursday,  with  the  go-ahead  flashed  for 
actual  operation  in  time  for  the  fall-buying 
season  and  the  election  of  a  president  to  head 
up  the  independent  advertising  bureau.  The 
proposed  $400,000  budget  mentioned  earlier 
was  approved  by  the  steering  board. 

Steps  will  be  taken  this  week  by  a  four-man 
committee  to  select  a  president.  Wheels  also 
were  set  in  motion  for  procedural  activities 
with  the  appointment  of  three  other  commit- 
tees— on  finance,  by-laws  and  dues — and  the 
election  of  Clair  R.  McCollough,  Steinman 
Stations,  and  Richard  A.  Moore,  KTTV  (TV) 
Los  Angeles,  as  co-chairmen. 

Incorporation  papers  for  the  new  industry 
project  were  filed  last  Tuesday,  it  was  an- 
nounced, in  advance  of  the  first  official  board 
meeting  of  TvB,  which  drew  four  NARTB 
board  members  and  four  TvAB  directing  heads 
— eight  of  the  original  10-man  group  that  drew 
up  the  original  NARTB-TvAB  merger  plan 


tions  themselves,  allowing  for  a  maximum 
25%  discount  on  the  sale  of  programs  over  a 
52-week  period  or  more.  QRG  hopes  to  take  ad- 
vantage of  programs  developed  by  agencies  and 
package  firms  as  well  as  stations. 

On  dues,  stations  would  pay  in  20  times  the 
"average"  daytime  hourly  rates.  Dues,  it  was 
stressed,  will  not  go  for  programming  itself. 
After  all  expenses  have  been  deducted  for  a 
year,  95%  of  the  monies  then  on  hand  will  be 
returned  to  the  "patronage"  or  participating 
stations.  The  remaining  5%  would  be  main- 
tained for  overhead  expenses  at  the  QRG  Inc. 
New  York  office,  where  the  sales  force  will  be 
maintained. 

It  was  the  feeling  of  the  organizing  committee 
that  the  project  "will  help  the  entire  radio  busi- 
ness" by  leaving  the  local  market  available  to 
smaller  station  operators.  Consensus  of  broad- 
casters attending  was  that  "radio  is  a  tremen- 
dous buy."  As  one  power  station  operator  put  it: 
"I'll  find  it  easy  to  adjust  nighttime  availabilities 
with  spot  advertisers  and  the  network  on  a  de- 
layed." 

It  was  stressed  that  advertisers  may  want 
certain  select  markets,  to  conform  to  their  dis- 
tribution patterns  and  that  stations  would  be 
added,  from  time  to  time,  with  that  selective 
feature  in  mind. 


and  who  were  elected  at  the  time  of  incorpora- 
tion. Only  Merle  S.  Jones,  CBS-TV,  and  George 
B.  Storer  Jr.,  Storer  Broadcasting  Co.,  were 
absent  from  last  week's  session. 

Chosen  as  a  committee  of  four  to  select  a 
president  were  Messrs.  McCollough  and 
Moore;  Roger  Clipp,  WFIL-TV  Philadelphia, 
and  Campbell  Arnoux,  WTAR-TV  Norfolk, 
Va.  This  activity  is  expected  to  be  launched 
this  week,  but  it's  possible  the  new  TvB  head 
may  not  be  named  until  the  following  week. 

Along  with  Messrs.  McCollough  and  Moore 
as  co-chairmen,  the  new  board  also  chose 
W.  D.  Rogers  Jr.,  KDUB-TV  Lubbock,  Tex., 
as  secretary,  and  L.  H.  Rogers,  WSAZ-TV 
Huntington,  W.  Va.,  as  treasurer. 

It  was  stressed  that  while  a  $400,000  budget 
has  been  approved,  the  new  president  of  TvB 
will  decide  what  actually  will  be  spent  the  first 
year.  Dues  for  member  stations  will  be  the 
highest  published  non-network  quarter-hour 
one-time  rate  on  each  member's  rate  card.  Mr. 
Moore  estimated  that  originally  a  total  of  110 
stations  had  indicated  a  willingness  to  join  such 
an  advertising  project,  with  perhaps  90%  firm. 

Under  the  plan  embracing  all  facets  of  in- 
dustry, active  membership  will  comprise  sta- 
tions and  networks.  An  associate  list  will  in- 
clude representatives  and  other  groups.  Under 
such  a  plan,  it  was  held  possible  that  a  net- 
work and  its  o&o  outlets  could  become  active 
members  and  that  network  spot  sales  depart- 
ments would  be  acceptable  under  associate  list- 
ings. 

The  new  TvB  has  authorized  the  rental  of 
Broadcasting    •  Telecasting 


ALL-INDUSTRY  TV  SALES  PUSH 
SET  FOR  FALL  BUYING  SEASON 

Television  Bureau  of  Advertising,  formed  to  fight  for  advertiser  dol- 
lars against  other  media,  is  put  into  action  at  Chicago  meeting.  Four- 
man  committee  may  select  president  this  week. 


YOU  MIGHT  BAT  .420  IN  THE  MAJORS 


BUT 


PULSE  REPORT— 100%  YARDSTICK 
KALAMAZOO  TRADING  AREA— FEBRUARY, 
MONDAY— FRIDAY 


1953 


6  A.M. 

12  Noon 

6  P.M. 

to 

to 

to 

12  Noon 

6  P.M. 

Midnight 

WKZO 

59%  (a) 

59% 

48% 

B 

21 

14 

23 

C 

5  (a) 

4 

6 

D 

4 

4 

4 

E 

3 

4 

7 

MISC. 

9 

14 

12 

(I Does  not  broadcast  for  complete  six-hour  period  and 
the  share  of  audience  is  unadjusted  for  this  situation. 


.  YOU  NEED  WKZO  RADIO 
FOR  BIG-LEAGUE  RESULTS 
IN  WESTERN  MICHIGAN! 

WKZO,  Kalamazoo,  is  the  Western  Michigan  radio 
champ — by  a  wide,  wide  margin. 

Pulse   figures,   left,  prove   it  —  morning,  afternoon, 


evening 


Nielsen  credits  WKZO  with  181.2%  more  daytime  radio 
homes  than  Station  B — 190.6%  more  nighttime! 

That's  the  Pulse/Nielsen  story  on  WKZO.  Your  Avery- 
Knodel  man  has  other,  equally  impressive  facts. 


WKZO  —  KALAMAZOO 
WKZO-TV  —  GRAND  RAPIDS-KALAMAZOO 
WJEF  — GRAND  RAPIDS 
WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 
KOLN  — LINCOLN.  NEBRASKA 
KOLN-TV  —  LINCOLN.  NEBRASKA 

Associated  with 
WMBD  —  PEORIA.  ILLINOIS 


CBS  RADIO  FOR  KALAMAZOO 
AND  GREATER  WESTERN  MICHIGAN 

Avery- Knodel,  Inc.,  Exclusive  National  Representatives 

Ty  Cobh  set  this  major-league  record  in  1911,  playing  with  the  Detroit  Tigers. 


•  •  • 


then 


With  TODAY,  starring  Dave  Garroway,  NBC 
gave  network  television  advertising  a  new  di- 
mension. Flexibility  and  loiv  cost  were  its  meas- 
urements. TODAY  has  become  the  biggest 
grosser  in  TV. 

Then,  to  give  advertisers  the  strongest  possible 
hold  on  the  nation's  homemakers,  NBC  developed 
HOME,  starring  Arlene  Francis.  In  six  short 
months,  HOME  has  established  itself  as  the  out- 
standing woman's  service  program. 

And  now...  with  TONIGHT,  starring  Steve  Allen 
(debut:  September  27)  . .  .  the  advertiser's  day 
is  complete!  Now  for  the  first  time,  advertisers 
can  reach  television's  late-night  audiences  with 
"live",  top-calibre,  network  programming.  Now, 
for  the  first  time,  small  change  can  buy  big-league 
nighttime  television. 

WHAT'S  GOING  ON  . . .  TONIGHT?  From  1 1 :30  p.m. 
to  1 :00  a.m.  in  the  East . . .  11 :00  p.m.  to  12  mid- 
night in  Central  Time  zones  . .  .  Steve  Allen,  the 

brainy,  zany,  big-time  salesman,  master  of  the 
unfrantic  antic,  who's  as  likely  to  shave,  take  off 
his  socks,  or  milk  a  cow,  as  he  is  to  spin  out  a 
tune,  presides  over  these  great  goings-on : 

1)  TONIGHT  takes  America  to  Broadway  during 
its  most  glamorous  hours.  It  will  go  backstage 
and  out  front  on  glittering  opening  nights. 

2)  TONIGHT  brings  world-famous  stars,  critics 
and  nightclub  entertainers  to  the  hearthsides  of 
the  nation. 

3)  TONIGHT  gives  the  very  latest  news,  weather 
reports  and  sports  results  . . .  and  brings  in  spe- 
cial events  by  remote  pick-up. 


Like  its  big  brother  (TODAY)  snd  siste 
(HOME),  TONIGHT  offers  important  new  tele 
vision  values  to  advertisers : 

•  big-time  network  TV  at  low  cost 

•  complete  flexibility —  you  buy  only  as  much 
you  need,  when  you  need  it 

•  showcasing  of  your  product  by  celebrities  — 
no  additional  cost 

•  minimal  production  costs  for  commercials 

•  special  services  by  NBC  Merchandising  Depar 
ment  — unique  in  the  TV  industry 

•  TONIGHT  makes  the  last  commercial  impre 
sion  of  the  day .  . .  and  it's  the  last  impressio 
that  LASTS! 

TONIGHT'S  low  advertising  costs  will  be  eve 
lower  under  NBC's  new  "T-H-T"  Combinabilit 
Discount  Plan  —  which  gives  you  TODA^i 
HOME,  and  TONIGHT,  at  great  savings.  TONIGH 
also  offers  additional  savings  under  its  Charte 
Client  Plan  —  with  exceptional  advantages  fc 
the  new  program's  first  advertisers. 

TONIGHT,  by  itself  or  in  combination  wit 
TODAY  and  HOME,  is  ready  to  go  to  work  fc 
you!  Better  check  with  your  NBC  representative 


Jjgj 


TELEVISION 

a  service  of  Radio  Corporation  of  A  merit 


now 


tonight 


STEVE  ALLEN  brainy,  zany,Jrig-time  salesman* 


CHICAGO  MEETINGS 


STATION  GROUP  at  the  NBC-TV  Chicago  session  (I  to  r):  seated,  William  E.  Walker, 
WMBV-TV  Marinette,  Wis.;  Henry  O.  Johnston,  WABT  (TV)  Birmingham,  Ala.;  Jake 
Evans,  NBC;  Ed  Wheeler,  WWJ-TV  Detroit;  standing,  F.  E.  Fitzsimonds,  KFYR-TV  Bis- 
marck, N.  D.;  Joe  Bernard,  WGR-TV  Buffalo;  P.  A.  Sugg,  WKY-TV  Oklahoma  City, 
and  Ben  Larsen,  KTVT  (TV)  Salt  Lake  City  (formerly  KDYL-TV). 


 ADVERTISERS  &  AGENCIES  

Y  &  R  FORMS  UNIT  FOR  DAYTIME  SHOWS 


office  space  in  New  York  "in  the  near  future." 
The  organization  is  expected  to  include,  in 
addition  to  the  president,  directors  of  sales 
piomotion,  local  sales,  national  spot,  network 
and  research. 

Following  were  the  committees  appointed 
along  with  their  members: 

By-laws — Mr.  Arnoux  (chairman);  Messrs. 
Moore  and  Jones. 

Membership — L.  H.  Rogers  (chairman); 
Henry  W.  Slavick,  WMCT  (TV)  Memphis; 
Kenneth  Carter,  WAAM  (TV)  Baltimore;  W. 
D.  Rogers  Jr.  (This  group  will  be  enlarged.) 

Finance  committee — Mr.  Storer  (chairman); 
Messrs.  Carter  and  Clipp. 

Dues — Mr.  Clipp  (chairman);  Messrs.  Storer 
and  McCollough. 

Attending  last  week's  organizational  meeting 
were  Messrs.  McCollough,  Arnoux,  Carter, 
W.  D.  and  L.  H.  Rogers,  Moore,  Clipp  and 
Slavick. 

Thad  Brown,  NARTB  vice  president  and 
counsel,  attended  the  meeting  at  the  group's 
invitation.  The  new  organization  has  appointed 
the  law  firm  of  Paul,  Weiss,  Rifkind,  Wartman 
&  Garrison  as  counsel,  with  Alexander  Heh- 
meyer  handling  details. 


Agency  expands  tv  production 

staff  to  produce  three  network 

five-times-a-week  programs  in 

belief  closer  control  will  bring 

better  and  lower-cost  serials. 

YOUNG  &  RUBICAM,  New  York,  a  strong 
proponent  of  the  agency-produced  daytime  tele- 
vision serial,  within  the  past  eight  months  has 
developed  its  own  production  department  to  in- 
clude an  expanded  staff  of  experts  to  produce 
three  network  five-times-a-week  shows. 

Y  &  R  claims  that  it  can  do  the  best  job  at 
the  lowest  possible  cost  to  its  clients  if  it  is  in 
absolute  control  of  the  daytime  shows.  The 
daytime  serial  is  becoming  one  of  the  most  im- 
portant of  all  outlets  for  advertising  its  clients' 
products,  the  agency  maintains. 

The  television  production  staff,  excluding  all 
executive  personnel  working  on  the  shows,  has 
now  expanded  to  include  15  producers  and 
production  assistants. 

Three  new  executives  have  joined  the  depart- 
ment within  the  past  three  weeks.  Charles 
Irving  has  just  joined  as  producer  of  Portia 
Faces  Life.  Two  weeks  ago  the  firm  employed 
Marguerite  Bowman  Hunter  as  daytime  serial 
consultant  and  Tom  Riley  as  the  new  producer 
of  The  Golden  Windows. 

Mr.  Irving  has  been  producer  of  Search  for 
Tomorrow  since  1952  and  has  a  background 
of  20  years  with  Procter  &  Gamble,  announcing 
and  playing  leading  serial  roles  in  Chicago  and 
New  York.  He  is  bringing  his  own  working 
unit,  Hollis  Productions,  which  includes  Charles 
Gussman,  serial  writer,  to  the  production  of 
Portia  Faces  Life. 

"Pat"  Bowman  Hunter  has  devoted  a  genera- 
tion to  daytime  shows.  She  started  with  Frank 
and  Ann  Hummert  and  worked  with  them  for 
10  years  while  they  were  building  their  day- 
time (radio  and  tv)  serial  empire.  For  more 
than  10  years  she  produced  and  directed  Aunt 
Jenny  in  radio.   Her  duties  will  be  the  monitor- 


ing of  all  Y  &  R  daytime  radio  and  television 
shows,  reading  scripts  and  storylines,  meeting 
at  regular  intervals  with  the  producers  and 
writers,  and  in  general,  giving  objective  guid- 
ance on  all  daytime  program  problems. 

Mr.  Riley  has  pioneered  in  television  since 
19,39  when  he  began  doing  experimental  work. 
From  1934  to  1938  he  worked  in  the  NBC 
production  department  as  assistant  and  then 
director  of  The  O'Neill's,  produced  for  Procter 
&  Gamble.  He  was  producer-director  of  the 
General  Motors  radio  series  Cheers  From  the 
Camps,  from  1942  to  1943. 

He  has  worked  for  the  U.  S.  State  Dept. 
under  the  Coordinator  of  Inter-American  Af- 
fairs as  radio  director  in  Chile,  and  has  done 
production,  programming  and  creative  writing 
for  national  advertising  accounts. 

Young  &  Rubicam  entered  the  daytime  tele- 
vision production  field  last  January  and  is 
currently  producing  three  five-days-a-week 
shows.  They  are:  The  Brighter  Day  (CBS- 
TV),  sponsored  by  Procter  &  Gamble;  Portia 
Faces  Life  (CBS-TV),  sponsored  by  General 
Foods,  and  The  Golden  Windows  (NBC-TV), 
which  is  under  the  sponsorship  of  Procter  & 
Gamble. 

HUMBLE  OIL  BUYS 
ABC-TV  FOOTBALL 

SECOND  regional  sale  of  all  its  NCAA  foot- 
ball telecasts  to  Humble  Oil  &  Refining  Co. 
was  announced  last  week  by  ABC-TV.  Humble 
Oil  will  sponsor  the  13-game  schedule  in 
Texas.  First  advertiser  to  sign,  Carnation  Co., 
contracted  a  week  ago  to  underwrite  the 
schedule,  which  starts  Sept.  18,  on  the  ABC- 
TV  Pacific  Coast  Regional  Network  [At  Dead- 
line, Aug.  30]. 

ABC-TV  hailed  its  sale  to  Humble  Oil,  which 
was  completed  last  Tuesday,  as  the  second 
NCAA  pact  in  two  days.  Before  these  sales 
on   a   regional  basis  were   made,  ABC-TV, 


unable  to  get  a  sponsor  for  the  full  slate,  was 
considering  selling  the  contests  on  a  "per  game" 
basis. 

Agency  for  Humble  Oil  is  McCann-Erickson, 
Houston. 

ABC-TV  said  it  will  telecast  three  games  on 
a  regional  basis  Oct.  23,  deviating  that  day 
from  the  regular  national  pattern  of  coverage 
of  the  12  other  games.  For  the  regional  tele- 
cast. Texas  viewers  will  see  the  Pittsburgh- 
Northwestern  game,  to  be  played  at  Pitts- 
burgh. 

Meanwhile,  the  network  produced  details  of 
what  it  called  a  "lavish"  full-hour  telecast, 
"Football  '54,"  which  is  planned  for  Sept.  11 
at  8-9  p.m.  EDT  as  a  prelude  to  ABC-TV's 
football  season.  Program  will  feature  Bill 
Stern;  Ted  Husing;  Frank  Wallace;  Albie 
Booth;  entertainer  Bob  Hope;  the  Winged 
Victory  Chorus;  dancer  Johnathan  Lucas;  a 
dance  team,  the  Bench  Warmers;  Alta  Burg, 
baton  twirler,  and  Harry  Sosnik  and  the  ABC 
Orchestra. 

Gillette  Again  Takes  'Series' 

GILLETTE  Safety  Razor  Co.,  Boston,  again 
this  year  will  sponsor  the  play-by-play  coverage1 
of  the  World  Series  on  Mutual  and  on  NBC- 
TV,  plus  five  tv  stations  identified  with  Mutual 
ownership.  It  is  the  16th  consecutive  year 
Mutual  has  carried  the  series  radio  coverage, 
which  will  include  shortwave  broadcasts  to1 
Alaska,  Hawaii,  Canada,  Latin  and  South 
America  and  other  points  around  the  world. 
Gillette  agency  is  Maxon  Inc.,  New  York. 

Sines,  Vernor  Adv.  Merge 

MERGER  of  two  San  Francisco  advertising 
agencies,  Raymond  L.  Sines  &  Assoc.  and 
Vernor  Advertising  Agency,  into  the  partner- 
ship of  Sines-Vernor  Co.  was  announced  last 
week.  The  new  firm,  effective  Sept.  1,  will  be 
located  at  291  Geary  St.,  San  Francisco.  Ac- 
cording to  statements  from  the  new  partners, 
staffs  of  the  former  agencies  will  be  retained. 


Page  38    •    September  6,  1954 


Broadcasting    •  Telecasting 


Advertiser 

Action 
reflects 

jdience  Action 


PHILADELPHIA 


iational  advertisers  had  success  stories 
YW,  Philadelphia,  in  1953.  The  num- 
}f  national  accounts  on  KYW  this 
to  date  is  50%  higher! 
cal  time  sales  on  KYW  climbed  35% 
ree  years  to  a  record  high  in  1953.  Yet 
irst  six  months  of  1954  show  37.1% 
]  local  time  sales  than  the  same  period 
;t  year! 

cal  businessmen  have  tight  budgets, 
buy  sharp.  The  way  they're  flocking 
YW  should  be  your  cue  to  buy  this 
'0-watter  .  .  .  and  cinch  a  big  share  of 
;  ^-billion-dollar  market  it  dominates. 
.  you  have  to  do  to  get  availabilities, 
,  market  data  and  stacks  of  Audience 
»n  facts  about  KYW  is  call  your  Free 
iters  "colonel"  or  Bob  Teter,  Sales 
ager  of  KYW,  Philadelphia.  Do  it 


town 


•BinghoM*on 

\  Kingston® 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

kyw  •  wptz,  Philadelphia;  wbz-wbza  •  wbz-tv,  Boston;  kdka. 

Pittsburgh;  wo  wo,  Fort  Wayne;  kex.  Portland;  kpix,  San  Francisco 

National  Representatives,  Free  &  Peters,  Inc. 
KPIX  represented  by  The  Katz  Agency,  Inc. 


Advertisement 

RADIO'S  NEW  SOUND 


AN  INSIDE  STORY  OF  HOW  STATION  KSFO  CHANGED  COURSE  AND 
CAPTURED  SAN  FRANCISCO  -  OAKLAND  MARKET  OF  THREE  MILLION 


Radio  listening  habits  in  San  Francisco-Oakland  and  the  northern  California  market 
changed  markedly  in  the  last  few  years.  With  huge  population  growth,  more 
automobile  commuting,  increased  outdoor  living,  larger  families,  multiple  set  owner- 
ship and  television  maturity,  the  market  posed  new  programming  and  selling 
challenges  to  KSFO.  The  big  independent  station  adapted  its  shows  to  fit  the  new 
fluidity  of  listening  and  captured  the  biggest  audiences  and  most  business  in  its 
history. 


ABOUT  THE  AUTHOR 

Paul  Speeg/e  is  one  of  radio  and  tele- 
vision's strongest  proponents  and  sever- 
est critics.  Currently  radio  and  tele- 
vision director  of  San  Francisco  State 
College  and  radio  and  TV  columnist 
for  the  San  Francisco  News,  he  is  a 
former  program  manager  of  KNBC. 
As  attorney,  author,  dramatist,  humor- 
ist, critic,  teacher,  executive  and  per- 
former, Paul  Speegle  views  the  radio 
scene  with  an  authoritative  eye. 


by  PAUL  SPEEGLE 

Perhaps  no  station  in  America  better 
demonstrates  radio's  "new  sound"  in  pro- 
gramming and  advertising  than  KSFO,  San 
Francisco.  The  big  independent  by  the 
Golden  Gate  has  proved  that,  with  progres- 
sive techniques  and  imagination,  radio  today 
can  be  a  more  influential  medium  than  ever 
before. 

In  the  last  two  years,  despite  the  San 
Francisco  market  reaching  TV  maturity, 
KSFO  has  piled  up  the  largest  audiences  in 
its  independent  history  and  has  more  than 
kept  pace  in  national,  regional  and  local 
advertising.  KSFO  has  an  average  61%  more 
daytime  listening  now  than  before  the  first 
TV  viewing  in  San  Francisco,  and  5%  more 
nighttime  listening. 

Aside  from  its  excellent  In-Home  Ratings 
the  latest  measurement  surveys  show  that 
KSFO  has  also  accumulated  the  largest 
Out-Of-Home  Audience  in  Northern  Cali- 
fornia. 

Behind   these   percentage   increases  lay 


KSFO  Audience 


up  61  %  daytime 
up  5%  nighttime 


DAYTIME  NIGHTTIME 


KSFO  has  registered  sizeable  audience 
gains  since  TV  came  to  its  market.  The 
upward  swing  continues  with  these  gains 
in  the  past  12  months  compared  to  last 
year:  mornings  up  36.6%;  afternoons  up 
33.3%;  evenings  up  14%;  Saturday  A.M. 
up  43%;  Saturday  P.M.  up  25%;  Sunday 
A.M.  up  71%;  Sunday  P.M.  up  38%. 


months  of  research,  analysis  and  planning 
by  KSFO  management.  Headed  by  General 
Manager  Alan  Torbet,  these  studies  indi- 
cated the  necessity  for  a  complete  program 
overhaul  which  was  started  in  October,  1952. 

Keynote  of  the  revamping  to  meet  chang- 
ing times  was  the  increased  "fluidity"  of  ra- 
dio listening — the  trend  away  from  living 
room  listening  and  into  increased  radio  usage 
in  kitchens,  bedrooms,  workshops,  dining 
areas,  automobiles,  patios  and  portables  in 
many  outdoor  areas. 

KSFO  went  into  all  corners  of  its  market 
to  learn  how  and  where  it  could  be  of  the 
greatest  service  to  northern  California  and 
become  a  more  dominant  factor  in  supplying 
entertainment  and  information  to  its  3 
million  residents.  The  new  programming 
was  then  tailored  to  these  specifications. 

Northern  Californians  were  getting  ade- 
quate drama,  comedy,  variety,  mystery  and 
panels  on  TV  and  AM  network  outlets. 
KSFO's  research  indicated  that  what  they 
really  wanted  was  an  improved  block  music 
service.  They  were  sick  of  dull,  unimagina- 
tive record  programs  with  no  sparkle  or 


ALAN  TORBET  GARY  GARLUND 

General    Manager  Sales  Manager 


personality.  Some  stations  were  playing 
loud  raucous  music.  Others  offered  monot- 
ony. Most  were  using  run-of-the-mill  staff 
announcers  with  long  commercials  of  the 
shouting  variety. 

The  listeners  indicated  their  overwhelm- 
ing preference  for  friendly  "personalities" 
as  opposed  to  straight  staff  announcers. 
They  didn't  want  too  much  talk  and  they 
certainly  wanted  no  one  yelling  at  them. 

They  showed  a  keen  interest  in  news,  but 
they  wanted  it  in  short  takes,  preferably 
condensing  the  important  news  into  3- 
minute  and  5-minute  editions  straight  up [ 
on  the  hour,  "Where  we  know  we  can  count 
on  it." 

With  over  half  of  all  California  radio  6 
listeners  preferring  music  and  news  over 
other  program  types,  KSFO  knew  that  the 
station  which  could  command  the  lion's 
share  of  that  audience  would  top  all  other 
independent  stations,  lead  the  network  out- 
lets in  many  periods  and  actually  create  ; 
new  listeners. 

With  the  largest  music  library  in  the 
west,  the  station  had  a  complete  choice  of 
the  types  of  music  it  needed.  After  inten- 


ROBERT  HANSEN  PHYLLIS  DILLER 


Program  Director  Promotion  Manager 


Page  40    •    September  6,  1954 


Broadcasting 


Telecasting 


Advertiseme 


sive  study  of  musical  tastes  at  different 
hours  of  the  day,  a  music  policy  was  set  up 
by  Program  Director  Bob  Hansen  to  pro- 
vide the  widest  possible  appeal. 

But  to  be  a  "music"  station,  KSFO  man- 
agement faced  the  sorry  task  of  cancelling 
thousands  of  dollars  worth  of  "talk"  pro- 
grams, in  15-minute  and  30-minute  units, 
which  were  already  on  the  schedule  and 
sold  to  leading  sponsors.  Notices  were 
given  to  all  of  these  talk  shows  and  they 
were  transferred  to  other  independent  and 
network  stations.  This  opened  the  KSFO 
schedule  to  the  new  "Music,  Personalities 
and  News  All-day"  format. 

Knowing  the  difference  between  playing 
a  stack  of  records  and  a  "show,"  KSFO 
then  set  out  to  get  the  best  voices,  the  most 
interesting,  experienced  and  music-wise  per- 
sonalities available.  Some  of  these  per- 
formers came  as  free-lance  artists;  some 
joined  the  KSFO  staff. 

Lead-off  man  was  Don  Sherwood,  with 
musical  comedy  background  and  10  years' 
experience  on  the  networks  as  staff  an- 
nouncer. In  Sherwood's  previous  announc- 
ing work,  his  natural  flair  for  humor  had 
been  somewhat  systematically  stifled.  He 
tiad  actually  been  fired  for  excessive  gaiety. 

Paradoxically,  after  KSFO  developed 
Sherwood  as  a  comedian  on  the  morning 
show,  offers  poured  in  from  all  sides,  Holly- 
wood, Chicago,  Honolulu,  even  from  the 
network  which  fired  him  for  being  funny. 

All  KSFO  performers  have  unusually 
deep  backgrounds  in  music,  drama  and 
journalism. 

Bob  Hansen,  KSFO  program  director,  has 
an  outstanding  musical  background.  He 
toured  Europe  with  an  orchestra,  is  an 
arranger  and  musician  and  even  taught 
music  and  drama.  His  radio  experience  is 
equally  impressive.  It  includes  news  editing 
and  reporting,  financial  reporting,  inter- 
views, sportscasting  and  of  all  things — disc 
jockeying. 

Herb  Kennedy,  with  20  years  in  radio,  also 
had  an  excellent  musical  background.  He 
started  as  an  orchestra  vocalist.  His  pleas- 
ant voice  and  easy  Sunday-morning  manner 
have  built  the  highest  Sunday  morning  ra- 
ting of  any  local  station,  including  the  net- 
works. 

Bob  Colvig,  another  20  year  man  with  net- 
work experience  as  chief  announcer  and  a 
journalism  degree  from  the  University  of 
Oregon,  is  well  known  for  his  authoritative 
news  delivery  and  clean,  concise  reporting. 

Bill  Heyward,  still  another  20  year  man 
with  a  wide  radio  background  of  acting  on 
many  network  dramatic  shows,  is  a  prime 
example  of  the  smooth,  articulate  yet 
friendly   approach   which   typifies  KSFO. 

Wally  King,  with  12  years  of  radio  and 
stage  experience,  is  known  throughout  the 
Bay  Area  as  an  MC  and  entertainer.  His 
following  of  dial-devotees  is  most  impres- 
sive. 

Glen  Hurlburt,  talented  pianist  and  com- 
poser, has  a  show  which  is  a  rare  combi- 
nation of  live  piano  and  song  interspersed 
with  recorded  music  and  Glen's  own  off- 
beat brand  of  humor.  ~~ 

KSFO's  music  librarian,  Nadine  Simms, 
is  vitally  interested  in  music  on  the  job 
and  as  a  hobby.  She  attends  all  the  big 
national  Hi-Fi  conventions  in  the  interest 


of  keeping  up  with  the  latest  developments 
in  recording,  both  technically  and  musically. 
She  is  currently  engaged  in  the  study  of 
piano. 

Person  by  person,  KSFO  is  staffed  by 
people  who  are  devoted  to  the  ideals  of 
better  radio  shows,  listenable  program- 
ming and  the  maintenance  of  high  profes- 
sional standards. 

With  a  lineup  of  top  personalities,  a  for- 
mat including  the  most  desired  music, 
frequent  time  and  temperature  checks,  well- 
edited,  concise  newscasts  on  the  hour  spot- 
lighting local  news,  special  high-speed  sports 


HOW  -  Dlftt  560 


Northern  Californians  are  reminded  of 
radio's  "new  sound"  by  24-sheet  posters 
which  have  a  merchandising  tie-in  for 
sponsors. 


In  addition  to  newspaper  space,  maga- 
zines, billboards,  direct  mail  and  air 
promotion,  KSFO  uses  traveling  displays 
on  buses  and  streetcars  to  promote  its 
shows. 


Dozens  of  super-markets  feature  KSFO 
and  its  food  and  drug  sponsors  by  dis- 
playing these  products  at  point-of-sale. 
The  station's  merchandising  service  in- 
cludes many  other  aids  to  product  sales. 


flashes,  and  flash  bulletins  of  top  news 
stories  as  they  broke,  KSFO  had  the 
merchandise  northern  Californians  wanted. 
It  was  wrapped  up  in  a  friendly,  intimate 
style  with  no  shouting,  haranguing,  pitch- 
ing or  long  commercials.  It  was  designed 
to  fit  the  new  fluid  pattern  of  radio  in  a 
TV  era. 

Next  step  was  to  tell  the  public  about  the 
innovations.  Newspapers,  exterior  travel- 
ing display  cards  on  buses,  24-sheet  outdoor 
billboards  and  extensive  on-the-air  promo- 
tion highlighted  the  campaign.  Direct  mail 
was  employed  to  let  every  restaurant,  bar, 
tavern,  barber  shop,  beauty  salon  and  shoe 
shine  parlor  know  that  KSFO  was  now  the 
station  to  tune  in  any  time  of  the  day  or 
night  for  music,  news  and  sports  flashes. 

With  its  favorable  560  frequency,  KSFO 
is  the  first  station  on  the  dial  and  the 
easiest  to  find.  With  5,000  watts,  salt-water 
ground  system  and  non-directional  antenna 
combined  with  the  efficient  560  frequency, 
KSFO  had  no  worries  about  signal.  The 
effective  coverage  is  superior  to  most  50,000 
watt  stations. 

As  audiences  grew,  additional  advertisers 
were  attracted  to  the  new  KSFO,  a  trend 
which  has  accounted  for  as  much  as  315% 
increase  in  national  billings,  comparing  this 
year  to  last. 

In  keeping  with  programming  improve- 
ments, the  KSFO  sales  department,  under 
Commercial  Manager  Gary  Garlund  was 
expanded  and  equipped  with  new  sales 
tools,  widespread  research  and  merchandis- 
ing service  which  provides  advertisers  with 
bulk  displays  of  their  goods  in  leading  retail 
outlets.  Newspaper  space,  direct  mail,  tie- 
ins  on  KSFO  billboards,  trade  magazine  in- 
sertions, in-store  interviewing  and  other 
services  make  KSFO's  merchandising  out- 
standing in  its  field. 

Although  northern  Californians  enjoy 
their  "production"  shows  on  television,  it's 
hard  to  find  anyone  today  who  doesn't 
listen  to  KSFO.  They  hear  the  music  they 
want,  the  news  in  short  easy  form,  their 
favorite  personalities,  sports  flashes,  the 
weather,  correct  time,  temperature  and  local 
color.  They  awaken  to  KSFO  on  their  bed- 
side radios.  They  shave,  eat  breakfast,  wash 
dishes,  do  the  ironing,  drive  to  work,  relax 
at  lunchtime,  sun  on  the  patio  accompanied 
by  their  KSFO  music  and  friends.  At  the 
beach,  around  the  pool,  in  the  workshop,  at 
the  grocery  store,  around  the  yard,  on  the 
student's  desk,  in  the  barber  chair,  on  the 
shine  stand  and  at  the  corner  tavern,  KSFO 
is  with  them. 

In  northern  California  KSFO  has  proved 
that  radio  is  a  vital  part  of  nearly  every- 
one's life.  TV  is  great,  but  it  doesn't  pro- 
vide the  newscasts,  the  block  music  shows, 
the  sports  flashes,  the  intimacy,  the  friend- 
ly local  personalities  that  people  find  on 
KSFO.  And  KSFO  goes  with  them  to  every 
room  of  the  house,  in  their  car  and  around 
the  outdoors. 

KSFO  advertisers  are  quick  to  point  out 
the  important  volume  of  -business  that 
KSFO  supplies  through  its  honest,  sincere, 
person-to-person  commercial  approach. 

As  a  national  magazine  article  recently 
pointed  out,  television  is  okay  .  .  .  but  they 
still  love  radio.  In  northern  California  thev 
love  KSFO. 


DON  SHERWOOD 


WALLY  KING 


GLEN  HURLBURT 


BOB  COLVIG 


BILL  HEYWARD 


HERB  KENNEDY 


Broadcasting 


Telecasting 


September  6.  1954 


Paae  41 


ADVERTISERS  &  AGENCIES 


MR.  HOECK 


Miller,  MacKay  Agencies, 
Seattle,  to  Merge  Jan.  1 

TWO  SEATTLE  advertising  agencies,  Miller  & 
Co.  and  Wallace  MacKay  Co.,  will  merge, 
effective  Jan.  1,  according  to  a  joint  announce- 
ment by  James  R. 
Miller  and  three 
partners  in  the  Mac- 
Kay agency — Wal- 
lace J.  MacKay,  Ger- 
ald A.  Hoeck  and 
Marlowe  Hartung. 

The  new  firm  will 
be  known  as  Miller, 
MacKay,   Hoeck  & 
^rMtolf  Hartung.   Mr.  Miller 

■I^Bk  ^»ljPP  Wteg  ■■■  will  be  president:  Mr. 
BPB§  m  aHH|  MacKay.  executive 
Mliilllli     iCr*  wHR     vice  president:  Mr. 

Hoeck,  vice  president 
and  radio-tv  director, 
and  Mr.  Hartung,  vice  president  and  art  di- 
rector. The  two  agencies,  serving  clients  in  the 
consumer,  institutional  and  industrial  fields, 
will  continue  to  function  separately  until  the 
merger  date.  Present  clients  of  the  agencies 
have  endorsed  the  organization,  according  to 
the  announcement. 

SPOT  NEW  BUSINESS 

Glen  Raven  Knitting  Mills  (hosiery),  N.  Y.,  to 
use  national  radio  spot  campaign  tying  in  with 
20th  Century  Fox  Film  Corp.'s  CinemaScope, 
starting  in  October.  Agency:  Modern  Merchan- 
dising Bureau,  N.  Y. 

National  Biscuit  Co.,  N.  Y.  placing  tv  cam- 
paign in  about  dozen  markets,  starting  today 
(Monday)  until  end  of  year.  Agency:  McCann- 
Erickson,  same  city. 

Paper-Mate  Inc.  (Paper-Mate  pens),  Culver 
City,  Calif.,  starts  back-to-school  radio  promo- 
tion campaign  in  10  major  western  markets 
for  two  weeks  starting  today  (Monday),  using 
German-dialect  20-second  spot  announcements. 
Agency:  Foote,  Cone  &  Belding.  L.  A. 

White  Rock  Bottlers  Co.,  L.  A.,  films  two  tv 
spot  announcements  with  Jerry  Lawrence,  Hol- 
lywood disc  m.c. -personality,  for  use  in  cur- 
rent Southern  California  advertising  campaign 
in  all  media.  Additionally,  firm  buys  half-hour 
segment  of  new  KFI  Los  Angeles  Jerry  Law- 
rence Show. 

Esso  Standard  Oil  Co.  (for  petroleum  products), 
N.  Y.,  purchases  one-quarter  of  69  champion- 
ship sports  events  to  be  telecast  from  Madison 
Square  Garden  by  WPIX  (TV)  New  York 
starting  Oct.  20. 

Hoffman  Beverage  Co.  (Tap-A-Cola),  N.  Y., 
expanding  tv  spot  coverage  in  several  markets 
using  daytime  minutes  and  chain  breaks  start- 
ing Aug.  30  for  four  weeks.  Agency:  Warwick 
&  Legler,  same  city. 

Sunshine  Biscuit  Co.  (Quispy  crackers).  Long 
Island  City,  N.  Y.,  to  launch  tv  spot  announce- 
ment campaign  in  38  markets  in  early  Octo- 
ber, also  using  radio  in  three  markets.  Agency: 
Cunningham  &  Walsh  Inc.,  N.  Y. 

John  H.  Dulany  &  Son  Inc.  (frozen  foods), 
Fruitland,  Md.,  preparing  radio  spot  campaign 
using  women's  participations  show,  Mon.-Fri., 
effective  Sept.  13  for  26  weeks.  Agency:  Erwin, 
Wasey  &  Co.,  N.  Y. 

Northern  Electric  Co.  Ltd.  (Sylvania  tv  receiv- 
ers), Montreal,  started  radio-tv  announcement 
campaign  on  large  number  of  Canadian  sta- 
tions. Agency:  Foster  Adv.  Ltd.,  Toronto. 


NETWORK  NEW  BUSINESS 

Nestle  Co.,  White  Plains,  N.  Y.,  set  as  co- 
sponsor,  CBS  Radio  Newsroom — Sunday  Desk, 
23  CPRN  stations  (Sun.,  5:30-6  p.m.  PDT),  for 
eight  weeks  starting  Sept.  19.  Agency:  Bryan 
Houston  Inc.,  N.  Y. 

Post-Cereals  div.,  General  Foods,  N.  Y.,  to  co- 
sponsor  Mama  with  General  Food's  Maxwell 
House  Coffee  when  CBS-TV  series  returns  to 
air.  Agency  for  both:  Benton  &  Bowles,  same 
city. 

Longines-Wittnauer  Watch  Co.,  N.  Y.,  sponsor- 
ing Larry  LeSuer  and  the  News  (CBS  Radio, 
Sat.,  10-10:05  a.m.:  10:55-11  a.m.;  12-12:05 
p.m.;  and  Sun.,  12-12:05  p.m.;  4-4:05  p.m.; 
5-5:05  p.m.,  all  EDT),  starting  Sept.  5.  Agency: 
Victor  A.  Bennett  Co.,  same  city. 

Vitamin  Corp.  of  America,  Newark,  N.  J.,  to 
sponsor  22  weekend  newscasts  package,  ABC, 
starting  Sept.  11  to  Oct.  31,  excepting  Oct.  2 
weekend.  Agency:  BBDO,  N.  Y. 

National  Biscuit  Co.,  N.  Y..  signs  for  sponsor- 
ship, Rin  Tin  Tin,  (ABC-TV,  Fri.,  7:30-8  p.m.), 
starting  Oct.  15.  Agency:  Kenyon  &  Eckhardt, 
same  city. 

Pabst  Brewing  Co.,  Chicago,  to  sponsor  Rocky 
Marciano-Ezzard  Charles  heavyweight  cham- 
pionship fight  (CBS  Radio,  Sept.  15,  10:30  p.m. 
EDT).  Agency:  Warwick  &  Legler,  N  .Y. 

Toni  Co.,  Chicago,  sponsoring  Frank  Sinatra 
Show  (NBC  Radio.  Wed.  &  Fri.,  8:15-8:30 
p.m.  EDT).  starting  Sept.  1.  Agency:  Tatham- 
Laird,  same  city. 

Carter  Products  Inc.  (Arrid  deodorant  and 
Carter's  Little  Liver  Pills),  N.  Y.,  and  Toni  Co. 
(Prom  home  permanent  and  White  Rain 
shampoo),  Chicago,  to  sponsor  Meet  Corliss 
Archer  (CBS  Radio,  Mon.,  8-8:30  p.m.),  start- 
ing Aug.  30.  Agencies:  Ted  Bates  &  Co.,  N.  Y. 
(Carter)  and  Leo  Burnett  Co.,  Chicago  (Toni). 

Murine  Co.  (eye  lotion),  Chicago,  purchases  se- 
ries of  participations.  Fibber  McGee  and  Molly 
(NBC  Radio,  Sun.-Thurs.,  10-10:15  p.m.  EDT), 
starting  Sept.  19  on  staggered  schedule  through 
November.  Agency:  BBDO,  Chicago. 

AGENCY  APPOINTMENTS 

Mory-Lamb  Corp.  (Anasol  food  supplement), 
Fort  Collins,  Colo.,  appoints  Brook  Hill  Snow 
Adv.  Agency,  Greeley,  Colo. 

Montgomery  Ward  &  Co.,  Denver,  appoints 
Axelsen  Adv.  Agency,  same  city. 

Great  Trails  Broadcasting  Corp.  (WING  Day- 
ton and  WIZE  Springfield,  Ohio),  appoints 
Bridges-Sharp  &  Assoc.,  Dayton. 

Ambrosia  Cosmetics  Inc.  (facial  cleanser), 
N.  Y.,  appoints  Friend,  Krieger  &  Rader  Inc., 
same  city. 

National  Van  Lines  Inc.,  Los  Angeles  and 
Chicago,  appoints  Geoffrey  Wade  Adv.,  L.  A., 
with  Snowden  Hunt  Jr.  as  account  executive. 

Parks-Barnes  Inc.  (Black  Magic  horticultural 
products),  Hermosa  Beach,  Calif.,  appoints 
Henry  Rich  Agency,  L.  A.,  effective  Sept.  1, 
with  Mr.  Rich  as  account  executive. 

Cemar  Clay  Products  Co.  (serving  and  kitchen 
ware),  Glendale,  Calif.,  appoints  Philip  J. 
Meany  Co.,  L.  A.,  with  John  Shaull  as  account 
executive. 

Dale  Butler's  Pasture  Mixtures  Inc.  (pasture 


seeds),  L.  A.,  appoints  Dudley  L.  Logan  Adv. 
same  city,  with  Mr.  Logan  as  account  executive. 

Alexander  Sport  Shirt  Co.,  L.  A.,  appoints 
Harvey  Waldman  &  Assoc.,  same  city,  with 
Mr.  Waldman  as  account  executive. 

Oregon  Milk  Producers  Committee  appoints 
Harvey  &  Porter  Adv.,  Portland,  Ore. 

Abco  Metal  Products  Inc.  (housewares  mfr.), 
Hawthorne,  Calif.,  appoints  Guerin,  Johnstone, 
Jeffries  Inc.,  L.  A.,  with  Paul  Guerin  as  ac- 
count executive. 

Utah  Tourist  &  Publicity  Council  appoints 
Axelson,  Bennett  &  Clark,  Salt  Lake  City. 

Berlant  Assoc.  (tape  recorders  and  accessories), 
L.  A.,  appoints  Carson-Roberts  Inc.,  same  city. 

Brock  &  Co.  (frozen  French  fried  potatoes), 
Phila.,  appoints  Petrik  &  Stephenson,  same 
city. 

A&A  PEOPLE 

Arthur  J.  Bellaire,  LeRoy  H.  Dreher  and  Burton 
E.  Vaughan  elected  vice  presidents,  BBDO,  N. 
Y.,  in  charge  of  radio  and  tv  copy.  New  York 
office,  account  executive  in  New  York  and  ac- 
count executive  in  San  Francisco,  respectively. 

John  C.  Strouse,  account  executive,  Cunning- 
ham &  Walsh  Inc.,  N.  Y.,  elected  vice  president. 

Herbert  S.  Lenz,  formerly  with  Montgomery 
Ward  &  Co..  Chicago,  to  Ralph  H.  Jones  Co., 
Cincinnati,  as  account  executive. 

Wallace  T.  Drew,  advertising  manager,  Bristol- 
Myers  Co.,  N.  Y.,  to  Grey  Adv.,  same  city,  as 
account  executive. 

Stanley  Merritr,  formerly  vice  president,  Albert 
Frank-Guenther  Law,  N.  Y.,  and  Earl  W. 
Schultz,  formerly  with  B.  F.  Goodrich  Co., 
Akron,  Ohio,  to  Cunningham  &  Walsh,  N.  Y., 
as  account  executive  and  assistant  account  ex- 
ecutive, respectively. 

Ted  Rector,  account  executive,  Dan  B.  Miner 
Co.,  L.  A.,  to  Ruthrauff  &  Ryan  Inc.,  same 
city,  in  same  capacity. 

Maurice  C.  Punch  Jr.,  creative  staff,  West- 
heimer-Block  Adv.,  St.  Louis,  to  Warner  & 
Todd  Inc..  same  city,  in  account  service  capacity 
and  member  of  planboard. 

Robert  Ellis,  owner,  Altadena,  Calif.,  adver- 
tising agency,  and  Franklin  T.  Hovore,  adver- 
tising and  merchandising  dept.,  Joseph  E. 
Schlitz  Brewing  Co.,  L.  A.,  form  Ellis-Hovore 
Adv.  Agency,  South  Pasadena,  Calif.,  with 
offices  at  800  Fair  Oaks  Bldg.;  telephone: 
Sycamore  9-6700. 

L.  W.  Brown,  former  Los  Angeles  and  Seattle 
newspaperman,  and  Ted  Tiss,  production  dept., 
CBS-TV  Hollywood,  to  Grant  Adv.  Inc.,  Holly- 
wood, as  head  of  Grant  News  Bureau  and  gen- 
eral assistant,  respectively;  George  Sampson, 
publicist,  promoted  to  account  executive. 

Marjory  Gilbrech,  Sunset  Magazine,  L.  A.,  to 
Charles  Bowes  Adv.,  same  city,  as  business 
manager,  effective  Oct.  1. 

James  Harkey,  film  producer,  McCann-Erick- 
son,  N.  Y.,  to  Geyer  Adv.,  same  city,  as  film 
supervisor. 

Bill  Prescott,  vice  president,  Ball  &  Davidson, 
Denver,  and  Eugene  F.  Pilz,  account  executive, 
R.  J.  Potts-Calkins  &  Holden,  Kansas  City, 
form  Prescott  &  Pilz  Inc.,  Denver,  with  offices 
at  1765  Sherman  St. 

Bernard  London,  producer,  returns  to  tv  dept., 
Kudner  Agency  Inc.,  N.  Y. 


Page  42 


September  6,  1954 


Broadcasting 


Telecasting 


Choose  your  weapon! 


When  you  set  your  sales  sights  on  the  housewives  in  Chicago's  more  than  two  million  television  homes, 
you're  aiming  at  a  big  target.  Better  make  sure  your  advertising  packs  the  power  to  hit  it  profitably. 
Better  choose  battle-tested  WNBQ  sharp  shooters  like  these  .  .  . 

BOB  AND  KAY  12:30-1:00  P.M.  MONDAY  THROUGH  FRIDAY 

News  and  guest  interviews  by  Chicago's  favorite  team  of  emcees.  Guests  are  chosen  because  they  have 
interesting  stories  to  tell.  Music  by  Art  Van  Damme  Quintet.  Bob  and  Kay's  informal  and  ingratiating 
commercials  are  a  powerful  sales  vehicle  for  every  product  a  woman  might  buy. 

HOME  COOKING  1:00-1:30  P.M.  MONDAY  THROUGH  FRIDAY 

From  doughnuts  to  jambalayas,  master  chef  Eddie  Doucette  is  an  old  hand  at  intriguing  Chicago  homemakers 
with  recipes  and  cooking  demonstrations.  A  natural  for  showcasing  food  and  kitchen  products. 
Doucette  sells  as  he  demonstrates. 

MELODY  MAGAZINE  1:30-2:00  P.M.  MONDAY  THROUGH  FRIDAY 

Wed  Howard,  top  Chicago  disc  jockey,  combines  popular  music,  eye-catching  visual  effects  and 
interesting  chit-chat  for  the  ladies  —  and  sells  'em.  His  talent  for  selling  is  an  important  fact 
of  advertising  life  in  Chicago. 

ponder  this  strong  block  of  daytime  programs,  with  formats  and  personalities  of  proven  popularity. 
plant  your  participations  in  the  fertile  90-minute  span  of  the  three  programs. 

profit  from  WNBQ's  power  (Chicago's  only  maximum-power  TV  station;  Chicago's  highest  TV  antenna.) 


WNBQ 


Channel 


5  NBC 


IN  CHICAGO  represented  by  NBC  Spot  Sales 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  43 


GENERAL  TELERADIO  SEEKS  NEW  FILMS 


Sales  of  feature  film  group  of- 
fered three  months  ago  en- 
courages GT  to  seek  similar 
properties. 

AFTER  an  encouraging  sales  tally  of  its  feature 
film  group  offered  stations  three  months  ago, 
General  Teleradio  is  announcing  today  (Mon- 
day) that  it  seeks  additional  and  similar  feature 
film  properties. 

The  optimistic  view  of  sales  is  reflected  in  a 
statement  by  Thomas  F.  O'Neil,  MBS  and 
General  Teleradio  president.  He  said  sales  for 
June  through  August,  the  period  following  GT's 
initial  offer  of  the  films,  "conclusively  demon- 
strate that  television  stations  need  high-grade 
program  material  and  will  pay  the  price  to 
get  it." 

Mr.  O'Neil  said  sales  already  have  passed  the 
figure  of  the  original  investment  when  GT  last 
March  negotiated  an  agreement  with  the  Bank 
of  America  making  General  Teleradio  the 
licensing  agent  in  the  U.  S.  and  Canada  for  a 
group  of  30  top-flight  feature  films. 

Although  no  figures  were  given,  it  was 
learned  that  sales  for  the  90  days  may  range 
in  the  $1.4-1.5  million  bracket.  GT  paid  an 
estimated  $1.25  million  for  the  Bank  of 
America  film  properties  [B*T,  March  15]. 

Mr.  O'Neil  said  GT  films  will  be  shown  now 
in  one  of  every  five  U.  S.  tv  markets,  and — "as 
a  result  of  this  successful  venture,  General 
Teleradio  is  in  the  market  for  any  available 
comparable  pictures."  According  to  GT 
officials,  the  stress  is  on  "high  quality,  top 
grade"  films  around  which  stations  could  build 
their  programming. 

Mr.  O'Neil  scoffed  at  "skeptics  who  felt  the 
price  was  too  high  to  attract  those  who  knew 
anything  about  the  film  business,"  saying  they 
"have  changed  opinions,  proving  that  television 
is  still  a  field  for  experiment." 

He  referred  also  to  Peter  M.  Robeck's  (sales 
manager,  GT's  film  division)  report  that  sta- 
tions are  placing  the  features  in  Class  A  periods 
and  "not  merely  using  them  in  sign-off  spots." 
Mr.  Robeck  asserted  the  films'  sales  vindicate 
GT's  original  contention  that  the  features 
would  be  used  by  stations  as  integral  parts  of 


GEM  Furniture  Mart  contracts  with  WFIE 
(TV)  Evansviile,  Ind.,  to  carry  the  General 
Teleradio  package  of  30  Studio  "A"  pro- 
ductions. L  to  r:  Ted  M.  Nelson,  general 
manager  of  the  ch.  62  station;  Jesse  H. 
Green,  Gem  co-owner,  and  Lowell  East- 
ham,  station  sales  representative. 

Page  44    •    September  6,  1954 


their  programming  and  thus  land  in  Class  A 
time  position. 

Touching  on  the  advertiser  point  of  view, 
Dvvight  Martin,  the  film  division's  general 
manager,  said  sponsors  are  finding  the  films  "a 
good  investment."  He  said  markets  sold  are 
nationwide  and  include  the  top  ones  in  the 
country. 

GT's  other  properties  and  production  plans 
include  a  39-episode,  15-minute  documentary 
series,  Great  Dramas,  now  sold  in  56  markets; 
a  13-episode  (with  another  13  to  be  produced), 
quarter-hour  children's  fairy  tale  series  untitled, 
and  others,  including  a  30-minute  Gangbusters 
film  series  still  to  be  unwrapped. 

VITAPIX  SCHEDULES 
26  FOOTBALL  FILMS 

Film  firm  to  distribute  two 
series  produced  by  Ray  Gordon 
Productions  to  coincide  with 
start  of  football  season.  Thir- 
teen films  comprise  each  series, 
one  on  professional  games,  the 
other  on  college. 

TWENTY-SIX  quarter-hour  football  films,  13 
dealing  with  the  professional  game  and  13  de- 
voted to  the  college  brand,  will  be  offered  in 
two  series  to  tv  audiences  this  fall.  The  films, 
produced  by  Ray  Gordon  Productions  Inc.  and 
distributed  nationwide  by  the  Vitapix  Corp., 
New  York,  will  be  released  to  coincide  with  the 
regular  football  season. 

Both  series  will  present  a  complete  story 
and  will  feature  stars  of  past  and  present. 
Marty  Glickman,  well-known  sports  announcer, 
will  provide  narration  for  the  film  sequences 
which  are  said  to  have  never  been  seen  on 
television. 

Pro  Grid  Classics  will  present  memorable 
National  Football  League  games  with  such 
former  and  present  day  stars  as  Sid  Luckman, 
Sammy  Baugh,  Otto  Graham,  Steve  Van  Buren 
and  Elroy  "Crazylegs"  Hirsch. 

College  Grid  Classics  will  feature  such  well- 
known  players  as  Illinois'  Red  Grange,  Michi- 
gan's Tom  Harmon,  Yale's  Albie  Booth  and 
Princeton's  Dick  Kazmaier. 

Guild  Stars  Offer 
Custom  Commercials 

GUILD  FILMS  Co.  reported  last  week  that  the 
featured  personalities  on  its  tv  film  shows  are 
available  for  participation  in  individual,  custom- 
made  commercials.  The  stars  are  Liberace  and 
his  brother,  George,  Betty  White,  Joe  Kirk- 
wood,  Cathy  Downs,  Florian  ZaBach,  Frankie 
Laine  and  Connie  Haines. 

Designed  to  give  sponsors  of  Guild  Films 
programs  the  benefit  of  associating  the.  star  of 
the  program  with  the  product  of  the  sponsor, 
the  plan  offers  two  types  of  commercials:  (1)  a 
full-endorsement  commercial,  timed  from  30 
seconds  to  one  minute,  with  the  star  exhibiting 
the  product  and  discussing  it  in  the  permanent 
setting  of  the  show;  or  (2)  an  eight-  to  ten- 
second  commercial  in  which  the  star  mentions 
the  product  and  leads  into  the  conventional 
commercial.  If  the  sponsor  wishes,  officials 
said,  special  settings,  props,  lettering  and  overlay 
of  titles,   stop  motion  animation,   and  other 


effects  will  be  employed  as  needed.  The 
number  of  sponsors  of  Guild  Films  programs 
was  estimated  at  around  500. 

Art  Gross,  client  relations  director  of  Guild 
Films,  has  been  put  in  charge  of  the  new 
service.  He  said  a  number  of  commercials 
already  have  been  produced  for  clients  by 
Liberace,  George  Liberace  and  Betty  White. 

Meanwhile,  Guild  Films  President  Reub 
Kaufman  announced  the  signing  of  contracts 
under  which  the  Liberace  show  will  be  carried 
on  every  Canadian  tv  station  in  operation  this 
year  or  next — in  all,  a  total  of  22  English- 
language  stations  and  three  French-language 
outlets.  Robin  Hood  Flour  and  the  John  Inglis 
Stores  will  sponsor  the  series  on  the  English 
stations  and  Robin  Hood  Flour  alone  will 
underwrite  the  program  on  the  French  stations. 
Liberace  will  do  integrated  commercials  for 
Robin  Hood  cakemix. 

Contracts  for  the  flour  company  were  nego- 
tiated by  Norman  Brown,  advertising  director 
of  Robin  Hood,  and  Bill  Byles  of  Young  & 
Rubicam,  Toronto.  For  Inglis,  negotiations 
were  handled  by  E.  E.  M.  Bassingwaighte, 
advertising  director,  and  Peter  Charles,  of 
Spitzer  &  Mills,  Toronto.  Guild  Films  was 
represented  by  Spence  Caldwell  of  Toronto. 

Guild  Films  also  reported  that  all  five  of  its 
tv  series — Life  with  Elizabeth,  Joe  Palooka, 
Liberace,  Florian  ZaBach,  and  Frankie  Laine 
shows — have  been  signed  by  James  Henry, 
president  of  KTVE  (TV)  Longview,  Tex.,  with 
showings  there  to  start  during  the  first  two 
weeks  of  September. 

Hollywood  Tv  to  Release 
Old  Autry,  Rogers  Films 

HOLLYWOOD  Tv  Service,  Republic  Pictures 
tv  subsidiary,  is  "going  right  ahead"  with  plans 
to  release  old  Gene  Autry  and  Roy  Rogers 
theatrical  films  to  television,  Earl  Collins,  com- 
pany president,  reported  last  week. 

Attorneys  for  both  actors  last  week  filed  re- 
quests with  the  U.  S.  Supreme  Court,  asking  a 
review  of  the  Ninth  Circuit  Court  of  Appeals' 
decision  of  last  June  allowing  such  showings. 

While  considering  numerous  offers  received 
since  the  decision,  Hollywood  Tv  Service  prob- 
ably will  not  make  any  definite  commitment 
until  after  the  Supreme  Court  convenes  in 
October  and  a  possible  ruling  is  made  on  the 
cowboy  actors'  requests,  Mr.  Collins  said. 

'Favorite  Story'  Adds  54 

RENEWALS  of  Ziv  Tv's  Favorite  Story  film 
series  have  reached  94%  and,  with  54  new 
markets  added  during  the  second  run,  the  pro- 
gram currently  is  carried  in  more  than  140  mar- 
kets, M.  J.  Rifkin,  vice  president  in  charge  of 
sales  for  Ziv  Television  Programs,  announced 
last  week.  He  said  the  series  was  renewed  in 
every  one  of  its  original  markets.  Additionally, 
he  reported,  Cisco  Kid,  now  in  its  fifth  year, 
has  a  renewal  rate  of  96%,  and  75%  of  the 
advertisers  who  signed  up  for  it  four  years  ago 
are  still  sponsoring  it. 

GE  Mexico  Renews  'Story7 

SECOND  year  renewal  of  the  Ziv  Tv  Favorite 
Story  series  by  General  Electric  of  Mexico  on 
XH-TV  Mexico  City  was  marked  Aug.  27  by 
a  reception  and  cocktail  party  in  Mexico's  capi- 
tal city.  More  than  250  prominent  advertisers 
and  advertising  agency  personnel  in  Mexico 
attended.  Hosts  were  Edward  J.  Stern,  presi- 
dent, Ziv  Tv  International;  Monte  Kleban,  vice 

Broadcasting    •  Telecasting 


KMPC  delivers  TWO  WAYS 


in  Southern  California 


/•  program  appeal 

Seven  "program  personalities"  daily 
present  the  tops  in  Music,  News  and  Sports 
. . .  keeping  the  air  waves  lively  with 
audience  appeal.  They  create  daily  listener 
records  for  a  long  list  of  KMPC  sponsors. 

2.  program  promotion 

Regular  off-station  advertising  goes  on 
without  let-up  . . .  building  bigger  listener 
audiences  through 

ttm  NEWSPAPER,  MAGAZINE  AND 
THEATRE  PROGRAM  ADVERTISING 


bm  MARKET,  STORE  AND  WINDOW  DISPLAYS 


Cm  MOTION  PICTURE  THEATRE  TRAILERS 

dm  MOTOR  COACH  OUTSIDE  DISPLAY 
ADVERTISING  AND  INSIDE  GIVEAWAYS 

You  could  buy  38  stations  in  Southern 
California  and  still  not  get  the  great 
KMPC  coverage. 


KMPC 


710  kc  LOS  ANGELES 

50,000  watts  days  . . .  10,000  watts  nights 
KMPC  is  a  24-hour  station 

GENE  AUTRY,  President 

R.  O.  REYNOLDS,  Vice  Pres.  &  General  Mgr. 

Represented  Nationally  by  A.  M.  RADIO  SALES 

Chicago  •  New  York  •  Los  Angeles 


golden 


Broadcasting 


Telecasting 


September  6,  1954    •    Page  45 


FILM 


TRADE  ASSNS. 


Guild's  Flying  Salesmen 

BOB  DeVINNY  and  Bill  Pomeroy,  two 
Guild  Films  tv  sales  executives,  are  using 
airplanes  to  cover  their  territories.  Mr. 
DeVinny,  who  covers  the  Great  Lakes 
territory  and  operates  out  of  Chicago,  has 
a  two-seater  Ercoupe  monoplane  while 
Mr.  Pomeroy,  who  covers  the  Midwest 
territory  out  of  Detroit,  has  a  four-seater 
Beechcraft  Bonanza.  Both  men  carry, 
in  addition  to  the  usual  standard  air 
equipment,  projectors,  screens  and  audi- 
tion prints  of  such  Guild  Films  products 
as  the  Frankie  Laine  Show,  Life  With 
Elizabeth,  Joe  Palooka  and  Liberace. 


RANDOM  SHOTS 


president  of  Ziv  Tv  International  of  Mexico 
and  South  America;  William  Taylor,  president, 
and  Garcia  Zenil,  advertising  manager,  Gen- 
eral Electric  of  Mexico,  and  James  B.  Stanton, 
vice  president,  Young  &  Rubicam's  Mexico  City 
branch.  Highlight  of  the  event  was  the  show- 
ing of  a  color  tv  film,  "Empty  Holster,"  a 
recent  Favorite  Story  show. 

Power  Promotes  Miller 

PROMOTION  of  John  A.  Miller  to  eastern 
general  manager  and  appointments  of  Dan  Wil- 
son and  Jack  Trindl  as  producers  were  an- 
nounced Tuesday  by  Jules  Power  Productions, 
New  York  and  Chicago  tv  package  firm.  Mr. 
Miller  will  supervise  all  sales  and  production 
in  the  New  York  area.  He  has  been  with  the 
company  since  April  and  previously  was  with 
Henri,  Hurst  &  McDonald  and  CBS  Sales  in 
Chicago.  Mr.  Wilson,  formerly  with  Schwim- 
mer  &  Scott,  will  operate  in  New  York  and 
Mr.  Trindl,  formerly  with  WNBQ  (TV)  and 
WGN-TV  Chicago,  will  work  in  the  Chicago 
office. 

FILM  DISTRIBUTION 

Standard  Television,  Beverly  Hills,  has  acquired 
distribution  rights  to  quarter-hour  Washington 
Spotlight  film  series,  commentated  by  Marquis 
Childs.  Filming  has  been  resumed  by  Wash- 
ington Spotlight  Inc.,  Washington,  with  Milton 
Hammer  as  producer.  New  group  of  39  films 
is  planned,  12  of  which  are  completed,  and 
distribution  is  set  to  start  the  first  part  of  Sep- 
tember. 

Artists  Distributors  Inc.,  Hollywood,  acquired 
national  tv  distribution  rights  to  Veloz  and 
Yolanda  Show,  series  of  39  quarter-hour  films, 
to  be  available  shortly. 

FILM  PRODUCTION 

Robert  Maxwell  Assoc.,  Hollywood,  has  re- 
sumed shooting  on  Lassie,  which  starts  Sept.  12 
on  NBC-TV  for  Campbell  Soup.  Half-hour 
series  stars  Lassie,  Tommy  Rettig,  Jan  Clayton 
and  George  Cleveland.  Rodney  Amateau  has 
been  signed  to  share  directing  chores  with  Sid- 
ney Salko.  Arthur  Hilton  is  directing  the  com- 
mercials which  also  feature  series'  stars.  Rudy 
Abel  is  associate  producer. 

Jan  Productions,  Hollywood,  is  shooting  "Cali- 
fornia," hour-long  tv  film  for  Bank  of  America's 

50th  anniversary.  Film  traces  dramatic  history 
of  state  and  banking  firm's  part  in  its  develop- 
ment. Total  cost  is  reported  to  be  approximate- 
ly $200,000.  Scheduled  for  telecasting  Oct.  17, 
time  is  now  being  cleared  to  saturate  California 
markets.  Nelson  Riddle  is  to  score  the  musical 


drama  and  David  Lichine  to  stage  the  musical 
portions.  Jack  Denove  is  producer  and  Robert 
Stevenson,  director.  Agency  and  packager  is 
BBDO. 

Group,  headed  by  John  McMahill,  Harold 
Chiles  and  Hal  Kornell,  is  readying  production 
on  Harold  Angel,  new  half-hour  tv  film  series 
to  star  Peter  Raynolds,  12-year-old  actor  fea- 
tured in  "The  Robe,"  "The  Egyptian"  and  "De- 
siree"  motion  pictures.  Mr.  McMahill,  Holly- 
wood artists'  agent,  will  produce. 

Lindsley  Parsons  Productions  Inc.,  Hollywood, 
assigned  to  produce  The  Whistler  tv  series  for 
CBS-TV  Film  Sales,  N.  Y. 


Screen  Gems  Inc.,  Hollywood,  has  signed  Acad- 
emy Award  winner  Donna  Reed,  currently  un- 
der contract  to  MGM,  to  make  her  tv  film  de- 
but in  "Portrait  of  Lydia"  for  NBC-TV  Ford 
Theatre.  Now  shooting  is  "The  Legal  Beagles" 
series  starring  Laraine  Day  and  Richard  Den- 
ning, with  James  Neilson  as  director. 

W.  J.  German  Inc.,  national  agents  and  distribu- 
tors, Eastman  Films,  moves  West  Coast  offices 
to  6677  Santa  Monica  Blvd.,  Hollywood.  Tele- 
phone remains:  Hollywood  4-6131. 

Guild  Films  Inc.,  N.  Y.,  tv  film  producers  and 
distributors,  opens  firm's  seventh  branch  office. 
Address:  424  Book  Bldg.,  Detroit.  W.  A.  Pome- 
roy, Guild  sales  representative  for  Midwest  ter- 
ritory and  also  part  owner,  WILS-AM-TV  Lans- 
ing, named  supervisor. 

Cavalier  Productions,  Hollywood,  which  is  pro- 
ducing CBS-TV  Father  Knows  Best  in  associ- 
ation with  Screen  Gems,  has  changed  name  to 
Rodney- Young  Productions,  according  to  Eu- 
gene B.  Rodney  and  Robert  Young.  Series  will 
be  sponsored  this  fall  by  P.  Lorillard  Co.  (Kent 
cigarettes). 

Arejay  Sales  Co.,  Burbank,  Calif.,  publishes 
Hollywood  Film  Production  Manual.  Volume 
contains  information  on  labor  contracts,  wages, 
insurance,  location,  film  and  laboratory  costs 
and  budget  charts  and  figures,  in  a  ring  binder. 
Author  Raoul  Pagel  offers  supplementary  charts 
and  features,  plus  yearly  changes.  Firm  offices 
are  located  at  1036  N.  Avon  St. 

FILM  PEOPLE 

Jerry  Lee,  account  executive,  KABC-TV  Los 
Angeles,  to  Official  Films,  Beverly  Hills,  as  West 
Coast  sales  manager. 

Noel  Corbett,  formerly  with  Bob  Hope  Produc- 
tions, Hollywood,  to  N.  W.  Ayer  &  Son,  same 
city,  handling  publicity-promotion,  CBS-TV's 
That's  My  Boy,  succeeding  John  Hurley,  who 
moves  to  Manning  Public  Relations  Firm,  N.  Y. 

Jean  Louis,  costume  designer,  Columbia  Pictures 
and  Screen  Gems  Inc.,  Hollywood,  and  Mar- 
celle  Martin  were  married  Aug.  14. 

Stephen  Geray,  tv  film  and  motion  picture  actor, 
father  of  girl,  Nina  Roanne,  Aug.  19. 

Gil  Williams,  production  manager,  Van  Praag 
Productions,  N.  Y.,  father  of  girl,  Ann  Harriet. 

Rodney  Amateau,  Hollywood  tv  film  director, 
father  of  girl,  Aug.  21. 


Fellows  Tells  Legion 
Of  Fetters  on  Radio-Tv 

N  A  R  T  B  president  apprises 
Washington  convention  of  the 
restrictions  threatening  free 
press. 

A  CREEPING  BONDAGE  is  overtaking  radio- 
tv,  "the  most  powerful  truth-telling  media  in 
the  world  today,"  the  American  Legion  Con- 
vention in  Washington  was  told  Thursday  by 
NARTB  President  Harold  E.  Fellows. 

The  decision  of  the  Watkins  Committee, 
Senate  restrictions  and  pending  legislation  are 
evidences  of  this  stifling  of  freedom,  he  said, 
adding  that  at  least  one  state  has  a  law  pro- 
hibiting radio-tv  pickups  in  courtrooms. 

Thus  the  principle  of  a  free  press  is  threat- 
ened in  America  today,  he  said,  charging  that 
"these  freedoms  are  being  limited  by  those  who 
hold  the  greatest  public  trust:  the  elected  mem- 
bers of  our  legislative  bodies."  Newsmen,  he 
continued,  may  cover  Congressional  hearings 
with  the  old-fashioned  pencil  "but  not  with 
other  more  modern  instrumentalities,  cameras 
and  microphones." 

Mr.  Fellows  reminded  that  the  Communi- 
cations Act  of  1934  charged  radio-tv  licensees 
to  perform  in  the  public  interest  yet  "by  rule 
of  the  senior  body  of  the  Congress,  the  legis- 
lators limit  the  ability  of  the  licensees  to  meet 
that  requirement." 

He  answered  the  charge  that  tv  disturbs 
decorum  of  proceedings  by  explaining  that  the 
tv  camera  operates  without  sound  or  special 
lighting  and  pooling  arrangements  can  be  set 
up  to  serve  all  networks  and  stations.  He  told 
of  the  coverage  of  a  criminal  trial  by  WKY- 
TV  Oklahoma  City  by  a  tv  film  camera,  with 
the  judge  lauding  the  conduct  of  tv  personnel 
and  lack  of  interference  with  the  trial. 

"Is  it  progress  that  the  scientist  should  open 
the  door  to  greater  knowledge  and  the  law- 
maker close  it?"  Mr.  Fellows  asked.  "Con- 
trolled by  government,  broadcasting  can  be 
employed  insidiously  to  whip  a  nation's  people 
into  a  fervor  of  hate — and  spawn  such  a 
catastrophe  of  lies  that  truth  has  no  face. 

"Unfettered,  this  medium  takes  its  rightful 
place  with  a  free  press  as  the  people's  lie-de- 
tector— a  circumstance  much  to  be  desired  in 
these  days  of  silent  witnesses  and  iron  curtains." 

John  Smith,  NARTB  manager  of  public  af- 
fairs, addressed  the  Legion  Auxiliary  State 
Radio  &  Tv  group  on  "Broadcasting's  Role  in 
Building  Young  Citizens."  He  described  educa- 
tional work  of  commercial  stations  and  ex- 
plained how  Legion  groups  can  work  coopera- 
tively with  stations  in  reaching  young  people. 

Voice  of  Democracy 
Contest  in  Planning 

THE  NATION'S  senior  high  schools  are  being 
enrolled  in  the  eighth  annual  Voice  of  Democ- 
racy radio-essay  contest,  according  to  James  D. 
Secrest,  national  chairman  of  the  VOD  Com- 
mittee. Announcements  are  being  made  by  the 
Office  of  Education,  U.  S.  Dept.  of  Health, 
Education  &  Welfare. 

Mr.  Secrest,  who  is  executive  vice  president 
of  Radio-Electronics-Tv  Mfrs.  Assn.,  succeeds 
Robert  K.  Richards,  recently  resigned  NARTB 
administrative  vice  president,  as  chairman  of 
the  annual  contest,  one  of  the  nation's  major 
public  service  promotions.  VOD  sponsoring 
organizations  are  NARTB,  RETMA  and  the 
U.  S.  Junior  Chamber  of  Commerce. 

NARTB   will   send   six  five-minute  model 


Page  46    •    September  6,  1954 


Broadcasting    •  Telecasting 


"Three 

to  make 

a  ready..." 

C  h  a  n  n  e 
Four 


to 


Grow! 


11 


This  drama  in  four  acts  has  had  a  continuous  run 
ever  since  WSM-TV  took  to  the  airwaves  as  the 
pioneer  station  in  this  market  almost  four  years  ago — 

DR.  PEPPER  BOTTLING  CO.:  "After  just  six  months 
on  WSM-TV,  sales  of  the  six-bottle  carton  are 
double." 

FIDELITY  FEDERAL  SAVINGS  AND  LOAN  ASSN.:  "In  the 

•1%  years  we've  used  WSM-TV  our  total  assets  have 
grown  from  $13  million  to  over  $20  million." 

SO-TEN  (MEAT  TENDERIZER):  "Just  three  one-minute 
spots  on  WSM-TV  supplied  enough  sales  leads  to  last 
for  weeks  to  come  .  .  .  our  salesmen  can't  keep  up!" 

M  AND  M  CANDIES:  "Six  months  after  buying  a  half- 
hour  WSM-TV  show  our  business  is  up  250%  in  this 
area,  with  jobber  orders  up  as  much  as  600%  in  some 
cases." 

O'BRYAN  BROTHERS,  INC.  (DUCKHEAD  OVERALLS 
AND  WORK  CLOTHES):  "Without  doubt  the  best 
advertising  dollar  we've  spent  in  the  past  23  years  has 
been  on  WSM-TV." 


You,  too,  can  get  into  the  act  by  contacting 
WSM-TV's  Irving  Waugh  or  any  Petry  Man. 


WSM-TV  Channel  4 

Clearly  Nashville's  #  /  TV  Station 


Broadcasting 


Telecasting 


September  6,  1954    *  Page 


What  can  you  do 
with  $955? 


No  doubt  about  it,  $955  is  a  tidy  sum  of  dough.  Enough 
to  buy  an  extra  ticket  to  Paris,  say.  Or  to  take 
a  month's  vacation  after  you  arrive. 

Or  make  a  healthy  down  payment  on 
a  Chinchilla  coat! 


ON  WOAY,  $955  will  buy  13  half  hours! 


WOAY,  Oak  Hill,  is  West  Virginia's  second  most 
powerful  station! 

Its  10,000-watt  signal  covers  21  counties  — 

delivers  a  total  Nielsen  audience  of  102,200  radio 
homes  — 

delivers  an  average  daily  Nielsen  audience  of  51,320 
radio  homes! 


WEST  VIRGINIA  STATION  COVERAGE  DETAIL 


Write  direct  for  availabilities. 


WOAY 

OAK  HILL,  WEST  VIRGINIA 


Radio 

No.  of 

DAYTIME 

Homes 

NCS  Area 

Coun- 

4-Week Com. 

Weekly 

Average  Day 

in  Area 

ties 

NCS  Circ. 

%* 

NCS  Circ. 

%* 

NCS  Circ. 

%* 

20,370 

FAYETTE 

18,490 

90 

18,220 

89 

10,150 

49 

18,190 

GREENBRIER 

15,490 

85 

15,130 

83 

6,720 

36 

66,940 

KANAWHA 

10,310 

15 

7,180 

10 

4,410 

06 

14,570 

LEWIS 

3,110 

21 

2,280 

15 

1,680 

11 

18,260 

LOGAN 

2,780 

15 

1,960 

10 

1,020 

05 

19,440 

MERCER 

8,000 

41 

6,480 

33 

3,990 

20 

14,290 

NICHOLAS 

11,450 

80 

11,080 

77 

6,620 

46 

23,930 

RALEIGH 

20,220 

84 

19,610 

81 

8,540 

35 

12,290 

ROANE 

2,720 

22 

1,990 

16 

1,460 

11 

16,750 

WYOMING 

9,630 

57 

8,610 

51 

6,730 

40 

225,030 

10  TOTAL 

21 

102,200 

92,540 

51,320 

*—%  of  Radio  Homes  in  Area 


Robert  R.  Thomas,  Jr.,  Manager 
10,000  Watts  AM-20,000  Watts  FM 


Page  48    •    September  6,  1954 


Broadcasting 


Telecasting 


transcriptions  about  democracy  to  the  nation's 
broadcasters  prior  to  Oct.  5.  These  discs  will 
be  voiced  by  eminent  Americans  and  are  to  be 
broadcast  during  National  Radio  &  Tv  Week, 
Nov.  7-13. 

The  VOD  schedule  calls  for  preparation  of 
broadcast  scripts  by  student  entries  during  the 
week  of  Nov.  15-20.  Broadcast  stations  will 
provide  aid  to  students. 

First  in-school  and  community  eliminations 
will  be  held  Nov.  22-30,  with  community  win- 
ners to  be  announced  by  Dec.  1.  Community 
committees  will  handle  cutting  of  transcriptions, 
packing  and  mailing  for  state  and  territorial 
judging,  which  will  be  completed  by  Dec.  28. 
Their  winning  essays  will  be  mailed  to  national 
headquarters,  1771  N  St..  Washington  6,  D.  C, 
with  national  judging  starting  Jan.  4.  The  four 
winners  will  be  announced  Feb.  7.  Awards 
will  be  presented  Feb.  23,  with  the  winners 
guests  in  Washington.  They  will  participate  in 
the  annual  patriotic  celebration  in  Colonial 
Williamsburg,  Va. 

A  contest  along  similar  lines  is  now  being 
conducted  in  Japan.  Oscar  Elder,  NARTB 
assistant  to  the  government  relations  vice  presi- 
dent and  former  director  of  the  VOD  con- 
test operation,  has  been  awarded  the  Prince 
Takamatsu  trophy  in  connection  with  the  U.  S. 
contest.  The  presentation  was  made  by  Hiro- 
masa  H.  Suzuki,  president  of  the  Japanese 
National  Student  Assn.  Both  contests  are  de- 
scribed in  a  book,  "The  Teen  Agers  Dream," 
published  by  the  association  in  both  Japanese 
and  English. 

Montana  Radio  Group 
Elects  Clark  President 

V.  V.  (BUD)  CLARK,  general  manager  of 
KOOK-AM-TV  Billings.  Mont.,  has  been 
elected  president  of  the  Montana  Radio  Sta- 
tions Inc.,  broadcasters'  group,  succeeding  Ian 
A.  Elliot,  general  manager,  KATL  Miles  City, 
it  was  announced  last  week. 

The  broadcasters  held  their  fall  meeting  last 
Monday  and  Tuesday  near  Flathead  Lake  and 
were  addressed,  informally,  by  FCC  Chairman 
Rosel  H.  Hyde,  who  then  was  vacationing  in 
the  West. 

Two  resolutions  were  adopted  by  the  group: 

(1)  Urging  a  fact-finding  survey,  through 
NARTB.  to  study  usage  of  music  licensed  by 
SESAC  Inc.  and  payment  for  that  use.  The 
Montana  broadcasters  contend  that  the  license 
fee  charged  by  SESAC  is  out  of  proportion  to 
the  percentage  of  SESAC-controlled  music  used 
by  the  stations. 

(2)  Requesting  the  American  Telephone  & 
Telegraph  Co.  to  study  the  standards  of  lines 
used  for  transmission  of  radio  programs. 

NARTB  was  represented  by  lohn  F.  Meagher, 
vice  president  in  charge  of  radio,  who  made  a 
public  offer  to  SESAC  to  participate  in  a 
survey.  W.  F.  (Jim)  Meyers,  SESAC  manager 
of  station  relations,  spoke  for  the  firm  in  a 
floor  discussion. 

Joseph  P.  Wilkins,  president,  KFBB-AM-TV 
Great  Falls,  was  re-elected  vice  president,  and 
Charlotte  Brader,  general  manager,  KOJM 
Havre,  was  elected  secretary-treasurer. 

IBA  Protests  45  Rpm  Switch 

A  RESOLUTION  has  been  adopted  by  the 
board  of  directors  of  the  Indiana  Broadcasters 
Assn.  protesting  the  action  of  the  "recording 
manufacturers  changing  to  45  rpm  without 
prior  consultation  with  the  broadcasting  in- 
dustry." The  resolution  was  adopted  at  a  meet- 
ing in  Indianapolis  a  fortnight  ago  and  claims 
the  manufacturers'  action  "constitutes  a  breach 
of  faith  and  subjects  IBA  member  stations  to 
unnecessary  expense." 

Broadcasting    •  Telecasting 


Broadcasters  Challenge 
W.  Va.  Insurance  Ruling 

WEST  VIRGINIA  Broadcasters  Assn.  will  ask 
the  state  attorney  general  to  rule  on  constitu- 
tionality of  a  law  passed  by  the  last  legislature 
which  forbids  broadcast  or  telecast  of  adver- 
tising for  any  insurance  company  not  licensed 
by  the  state. 

The  association  contends  the  law  is  uncon- 
stitutional. President  L.  H.  Rogers,  WSAZ- 
AM-TV  Huntington,  requested  Alice  Shein, 
WBTH  Williamson,  to  investigate  steps  neces- 
sary to  test  the  insurance  law.  New  members 
added  to  the  association's  legislative  commit- 
tee at  its  Aug.  27-28  meeting  held  at  White 
Sulphur  Springs'  Greenbrier  Hotel  were  Robert 
W.  Ferguson,  WTRF-TV  Wheeling;  Walter  Pat- 
terson. WHAR  Clarksburg;  Aud  N.  Archer, 
WCOM  Parkersburg;  Pat  J.  Flanagan,  WHIS 
Bluefield.  and  Robert  R.  Thomas,  WOAY 
Oak  Hill. 

The  association  is  greatly  expanding  its  legis- 
lative activity  and  plans  to  retain  counsel  to 
watch  legislative  developments  affecting  radio- 


GENUINE  MINK  lines  this  chamber,  pre- 
sented at  the  Aug.  27-28  West  Virginia 
Broadcasters  Assn.  Clinic  to  Tom  Hall, 
salesman  with  WMOD  Moundsville,  W. 
Va.,  for  lowest  net  score  in  the  annual 
golf  tournament  which  is  held  in  conjunc- 
tion with  the  Clinic.  The  trophy,  to  be 
held  for  a  year,  was  presented  by  WSAZ- 
AM-TV  Huntington,  W.  Va. 

tv  stations  in  the  state.  Member  stations  were 
urged  to  contact  all  Congressmen  and  Senators 
to  give  views  on  pending  federal  legislation, 
including  the  Bryson  and  Langer  bills. 

Nearly  100  delegates,  double  any  past  rec- 
ord, attended  the  meeting.  FCC  Comr.  John 
C.  Doerfer  discussed  regulatory  problems,  ex- 
plaining the  dangers  that  federal  regulatory 
agencies  encroach  on  local  jurisdiction.  He 
explained  that  FCC  is  enforcing  the  Communi- 
cations Act  as  written. 

Clinton  M.  Hester,  general  counsel  of  U.  S. 
Brewers  Foundation,  spoke  on  common  prob- 
lems of  brewers  and  media. 

DBA  to  Organize  W.  Va.  Unit 

DAYTIME  Broadcasters  Assn.  announced  last 
week  the  appointment  of  a  committee  to  or- 
ganize a  daytime  group  in  West  Virginia.  33rd 
state  to  be  represented  in  the  association. 

The  committee  was  appointed  at  a  meeting 
of  daytime  operators  Aug.  27  at  White  Sulphur 
Springs,  W.  Va.  Jack  Younts,  WEEB  Southern 
Pines,  N.  C,  treasurer  of  the  DBA,  presided. 
Committee  members  are  S.  C.  Bevins,  WKYR 
Keyser;  John  S.  Phillips,  WHTN  Huntington, 
and  Walter  Patterson,  WHAR  Clarksburg,  all 
W.  Va. 


Warned  Away 

COMMITTEE  of  Conference  of  Cali- 
fornia Judges,  a  voluntary  group  of  state 
and  municipal  judges  in  courts  of  record, 
advised  members  not  to  appear  on  com- 
mercially sponsored  tv  programs,  even  if 
programs  are  of  a  public  benefit  nature 
and  that  they  accept  no  compensation  for 
such  appearances. 


CBS  Radio,  Stations 
Boost  NARTB  Membership 

NARTB  membership  jumped  perceptibly  last 
week  as  CBS  Radio  Network  and  its  o&o  sta- 
tions joined  the  industry  association. 

NARTB  President  Harold  E.  Fellows  also 
announced  that  KOB  Albuquerque  has  joined 
the  association  to  bring  total  membership  of 
Time  Inc.  radio  and  tv  properties  to  100%. 

Adrian  Murphy,  CBS  Radio  president,  an- 
nounced the  network  and  its  owned  and  oper- 
ated stations  have  joined  NARTB  effective  last 
Wednesday.  CBS-TV  and  its  owned  tv  stations 
already  are  NARTB  members. 

The  CBS  Radio  owned  stations  and  their 
managers  are:  KCBS-AM-FM  San  Francisco, 
Arthur  Hull  Hayes;  KMOX  St.  Louis,  Eugene 
Wilkey;  KNX-AM-FM  Los  Angeles,  William 
D.  Shaw;  WBBM-AM-FM  Chicago.  E.  H. 
Shomo;  WCBS-AM-FM  New  York,  Carl  Ward; 
WEEI-AM-FM  Boston,  Harvey  Struthers.  CBS- 
TV  stations:  KNXT  (TV)  Los  Angeles, 
WBBM-TV  Chicago  and  WCBS-TV  New  York. 

Other  Time  Inc.  properties  are:  KOB-TV 
Albuquerque;  KLX-AM-TV  Denver,  and  KDYL 
and  KTVT  (TV)  Salt  Lake  City. 

TRADE  ASSN.  PEOPLE 

Jerry  Danford,  account  executive.  WABC-TV 
New  York,  to  Broadcast  Advertising  Bureau, 
same  city. 

M.  J.  Rockford,  president,  MCA  Artists  Ltd., 
Beverly  Hills,  Calif.,  elected  president,  Radio- 
Television-Recording-Advertising  Charities  Inc., 
Hollywood. 

Fred  Barlow,  City  Lines  Transit  Adv.  Co., 
Salt  Lake  City,  named  president,  Salt  Lake  Adv. 
Club,  succeeding  S.  John  Schile,  who  moves 
to  Portland;  John  Carver,  Newspaper  Agency 
Corp.,  named  vice  president. 

Walt  Disney  and  Hal  Adelquist,  tv  division  di- 
rector, Walt  Disney  Productions,  join  Academy 
of  Television  Arts  &  Sciences.  Hollywood. 
Other  new  members  are  writer  Gwen  Bagni, 
cinematographer  Russell  Harlan,  actors  Leon 
Ames,  Jim  Backus,  Ray  Bolger,  Jeanne  Cagney. 
Jack  Carson,  Bob  Crosby,  Steve  Dunne,  Michael 
O'Shea,  Gil  Stratton  Jr..  Mr.  and  Mrs.  Ronald 
Colman  (Benita  Hume). 

Ben  Miller,  public  relations  dept..  Assn.  of 
American  Railroads,  completed  two-week  active 
duty  tour.  Radio-Tv  Branch,  Dept.  of  Army. 

F.  Robert  Bauer,  owner-manager.  KDB  Santa 
Barbara,  Calif.,  and  Hal  Brown,  owner-man- 
ager. KBIS  Bakersfield.  Calif.,  members.  South- 
ern California  Broadcasters  Assn..  elected  to 
represent  districts  one  and  two,  respectively,  on 
SCBA  board  of  directors.  Gene  Lee.  general 
manager,  KFXM  San  Bernardino.  Calif., 
elected  district  three  board  director. 

September  6,  1954    •    Page  49 


FACTS  &  FIGURES 


E.  P.  H.  James,  Wyatt 
Named  Nielsen  V.P/s 

E.  P.  H.  JAMES,  planning  coordinator  at 
KVOA-TV  Tucson,  Ariz.,  and  former  NBC 
and  MBS  executive,  has  joined  A.  C.  Nielsen 
Co.  as  vice  president  and  assistant  to  the  presi- 
dent, the  market  research  firm  has  announced. 
In  his  new  capacity,  he  will  work  on  develop- 
ment of  "new  improved  research  techniques." 

Also  announced  was  the  election  of  William 
R.  Wyatt  as  vice  president  of  the  market  re- 
search firm.  He  will  be  responsible  for  all 
eastern  territory  station  sales  for  the  Nielsen 


MR.  WYATT  MR.  JAMES 


Station  Index  in  his  new  capacity,  continuing 
to  work  out  of  the  New  York  office  at  500  Fifth 
Ave. 

Mr.  James  formerly  was  vice  president  of 
Mutual  and  for  many  years  was  in  charge  of 
advertising  and  sales  promotion  for  NBC,  as 
well  as  identified  with  advertising  agencies.  He 
is  credited  with  establishing  NBC's  first  re- 
search department  and  headed  NBC  sales 
planning  for  tv  during  its  experimental  years. 
He  joined  MBS  after  World  War  II,  heading 
sales  operations,  and  later  became  vice  presi- 
dent for  promotion,  publicity  and  research. 

A  founder-member  of  the  American  Market- 


Gross  time  sales  for  first  seven 
months  of  '54  reach  $257  mil- 
lion for  radio-tv  networks. 

GROSS  TIME  SALES  on  the  national  radio 
and  television  networks  during  the  first  seven 
months  of  1954  reached  a  total  of  $257,051,500 
for  a  gain  of  almost  19%  over  those  for  the 
comparable  period  of  1953. 

These  figures  were  computed  from  data  com- 
piled by  Publishers  Information  Bureau,  which 
showed  that  while  gross  time  sales  on  the  four 
nationwide   radio   networks    declined  almost 


ing  Society,  Mr.  James  belonged  to  the  original 
Joint  Committee  on  Radio  Research,  which 
pioneered  on  audience  and  coverage  measure- 
ments. He  also  was  a  director  of  BMB  and  the 
American  Television  Society. 

Mr.  Wyatt  has  been  with  the  Nielsen  firm 
since  last  April  when  he  joined  as  account  exec- 
utive on  the  Nielsen  Station  Index  service. 
Previously  he  had  served  as  director  of  member 
service  for  BAB  and  had  been  with  station  rep- 
resentative firms. 

'Dragnet'  Again,  Says  ARB; 
Three  Replacements  Make  Poll 

TOP-RATED  tv  program  for  the  second 
straight  month  was  NBC-TV's  Dragnet,  ac- 
cording to  information  released  by  the  Amer- 
ican Research  Bureau.  Ed  Sullivan's  Toast  of 
the  Town  ranked  second  on  the  ARB  list  and 
was  credited  with  reaching  the  largest  number 
of  individual  viewers  with  an  average  of  3.3 
viewers  at  each  set.  Three  CBS  Monday  eve- 
ning summer  replacements  were  among  Au- 
gust's top  10,  according  to  ARB.  These  were 
Public  Defender,  Masquerade  Party  and  Sum- 
mer Theatre.  The  ARB  figures,  based  on  Aug. 
1-7  viewing  and  by  ratings  and  total  viewers 
reached,  follow: 


Program 

Rating 

1. 

Dragnet  (NBC) 

44.2 

2. 

Toast  of  the  Town  (CBS) 

39.2 

3. 

Public  Defender  (CBS) 

34.2 

4. 

What's  My  Line?  (CBS) 

32.7 

5. 

Talent  Scouts  (CBS) 

32.4 

6. 

Best  of  Groucho  (NBC) 

31.5 

7. 

I've  Got  a  Secret  (CBS) 

30.0 

8. 

Masquerade  Party  (CBS) 

28.9 

9. 

Summer  Theatre  (CBS) 

28.8 

10. 

.This  Is  Your  Life  (NBC) 

28.4 

Program 

Viewers 

1. 

Toast  of  the  Town  (CBS) 

37,080,000 

2. 

Dragnet  (NBC) 

36,470,000 

3. 

Public  Defender  (CBS) 

25,680,000 

4. 

Best  of  Groucho  (NBC) 

24,990,000 

5. 

Masquerade  Party  (CBS) 

22,990,000 

6. 

I've  Got  a  Secret  (CBS) 

22,740,000 

7. 

Talent   Scouts  (CBS) 

22,480,000 

8. 

Red  Skelton   Revue  (CBS) 

22,230,000 

9. 

Private   Secretary  (NBC) 

22,120,000 

10. 

What's  My  Line?  (CBS) 

22,030,000 

11.5%  in  the  1954  January-July  period,  tele- 
vision network  gross  time  sales  climbed  ap- 
proximately 42.7%  over  the  same  span. 

Tv  network  figures  aggregated  $172,957,857 
as  against  $121,190,222  for  the  first  seven 
months  of  1953,  while  radio  network  totals 
were  $84,093,643  for  January-July  this  year  as 
compared  to  $95,001,140  for  the  same  period 
a  year  ago. 

For  July  1954  alone,  network  radio's  gross 
time  sales  totaled  $9,567,329,  representing  a 
drop  of  approximately  22%  from  the  July  1953 
total  of  $12,226,249.   ABC  was  the  only  radio 


'Dragnet',  Then  'Defender' 
Top  Nielsen's  Tv  Ratings 

CBS-TV's  Public  Defender  moved  into  second 
place  in  the  National  Nielsen  Ratings,  with 
NBC-TV's  Dragnet,  a  constant  favorite,  oc- 
cupying first  place,  according  to  a  Nielsen  sur- 
vey for  the  two  weeks  ending  Aug.  7. 
Complete  listings  of  the  top  10  programs: 

Number  of  Tv  Homes  Reached 


Homes 

Ran 

k  Program 

(000) 

1. 

Dragnet  (NBC) 

12,086 

2. 

Public   Defender  (CBS) 

9,075 

3. 

Pabst  Blue  Ribbon  Bouts  (CBS) 

8,755 

4. 

Best  of  Groucho  (NBC) 

8,737 

5. 

Ford  Theatre  (NBC) 

8,664 

6. 

Toast  of  the  Town  (CBS) 

7,993 

7. 

Robt.  Montgomery   (Johnson)  (NBC) 

7,626 

8. 

I've  Got  a  Secret  (CBS) 

7,533 

9. 

This  Is  Your  Life  (NBC) 

7,452 

10. 

Kraft  Tv  Theatre  (NBC) 

7,444 

Per  Cent  of  Tv  Homes  Reached 


Program  Station  Basis 


Homes 

Ron 

k  Program 

(%) 

1. 

Dragnet  (NBC) 

40.9 

2. 

Public  Defender  (CBS) 

31.1 

3. 

Ford  Theatre  (NBC) 

31.1 

4. 

Pabst   Blue   Ribbon    Bouts  (CBS) 

29.8 

5. 

Best  of  Groucho  (NBC) 

29.8 

6. 

Toast  of  the  Town  (CBS) 

27.9 

7. 

Kraft  Tv  Theatre  (NBC) 

27.5 

8. 

What's  My  Line  (Remington)  (CBS) 

27.0 

9. 

I've  Got  a  Secret  (CBS) 

26.8 

10. 

This  Is  Your  Life  (NBC) 

26.7 

Copyright  1954  by  A.  C.   Nielsen  Co. 


Advertisers  Increase 
Spot  Buying  on  Radio 

GENERAL  increase  in  the  number  of  radio  sta- 
tions being  used  by  major  national  spot  ad- 
vertisers was  reported  last  week  by  Executives 
Radio-Tv  Service,  Larchmont,  N.  Y. 

Citing  data  contained  in  its  monthly  "Spot 
Radio  Report,"  the  firm  said  a  check  of  50 
leading  national  advertisers  in  14  different 
product  categories  showed  they  are  currently 
buying  time  on  a  total  of  2,013  radio  stations 
as  compared  with  1,883  stations  used  during 
the  same  month  in  1953. 


network  to  show  a  gain  (about  3.3% )  over  July 
1953.  Network  television's  July  1954  figure  of 
$22,944,803  represented  an  increase  of  41% — 
almost  the  same  rate  of  growth  for  the  entire 
seven-month  period — over  July  1953's  $16,217,- 
790. 

The  PIB  figures  show  seven-month  television 
totals  for  1954,  network  by  network,  as  fol- 
lows: CBS-TV  $77,777,963;  NBC-TV  $70,443,- 
559;  ABC-TV,  $17,517,945,  and  DuMont,  $7,- 
218,390. 

For  radio,  the  1954  January-July  totals  are 
listed  as  follows:  CBS  Radio  $33,604,356:  NBC 
$20,697,370;  ABC  $17,269,420;  Mutual  $12,- 
522,497. 

The  PIB  tables: 


NETWORK  BILLINGS  SHOW  19%  GAIN 


NETWORK  RADIO 


NETWORK  TELEVISION 


ABC 
CBS 
MBS 
NBC 


TOTAL 


Jan. 

Feb. 

March 

April 

May 

June 

July 


JULY 
1954 

$2,098,823 
3,889,547 
1,451,767 
2,127,192 

$9,567,329 


ABC 

2,830,654 
2,494,737 
2,764,547 
2,367,636 
2,307,029 
2,405,994 
2,098,823 


JULY 
1953 

$  2,030,989 
4,870,463 
1,830,467 
3,494,330 

$12,226,249 


JAN. -JULY 
1954 

$17,269,420 
33,604,356 
12,522,497 
20,697,370 

$84,093,643 


NETWORK  RADIO  TOTALS  TO  DATE 


CBS 

5,166,174 

4,749,512 

5,456,351 

5,044,943 

5,116,152* 

4,181,677* 

3,889,547 


MBS 

1 ,896,925 

1,783,452 

2,034,961 

1,891,998 

1,908,198 

1,555,196* 

1,451,767 


NBC 

$  3,391,873 
3,176,849 
3,639,278 
2,962,839 
2,780,725 
2,618,614 
2,127,192 


TOTAL  $17,269,420  $33,604,356  $12,522,497  $20,697,370 
*Revised  as  of  Aug.  27,  1954.    Source:  Publishers  Information  Bureau. 

Page  50    •    September  6,  1954 


JAN. -JULY 
1953 

$17,386,830 
36,162,972 
13,224,219 
28,227,119 

$95,001,140 


TOTAL 


$13,285,626 
12,204,550 
13,895,137 
12,267,416 
12,112,104 
10,761,481 
9,567,329 

$84,093,643 


ABC-TV 
CBS-TV 
DTN 
NBC-TV 

TOTAL 


Jan. 

Feb. 

March 

April 

May 

June 

July 

TOTAL 


$22,944,803  $16,217,790  $172,957,857 

NETWORK  TELEVISION  TOTALS  TO  DATE 


ABC-TV 

2,780,574 

2,502,372 

2,640,699 

2,554,484 

2,411,656 

2,317,879* 

2,310,281 


$17,517,945 


CBS-TV 

$10,713,329 
9,965,481 
11,379,631 
10,921,640 
11,488,168 
11,448,180 
11,861,534 


DTN 

$1,445,608 
1,108,157 
1,205,526 
1,068,374 
988,350 
778,920 
623,455 


NBC-TV 

$10,116,937 
9,368,148 
10,981,690 
10,802,535 
11,033,987 
9,990,729* 
8,149,533 


JAN.-JULY 
1953 

$  11,175,743 
51,659,088 
6,083,211 
52,272,180 

$121,190,222 


TOTAL 


25,056,448 
22,944,158 
26,207,546 
25,347,033 
25,922,161 
24,535,708 
22,944,803 


$77,777,963         $7,218,390       $70,443,559  $172,957,857 

Broadcasting    •  Telecasting 


I 


Mr.  stsphania  K 
P.O.  Box  U02 
SI  Dorado 


WSST 


16  April  19 5t 


Arkansas 


STATE  OF  ARKANSAS 

OF  REPRESENTATIVES 

M 1  NTH  GENERAL  ASSEMBLY 


Vice  Chairman 
and  Got 

Member 


Identiplc  Program 

Dear  Sir: 
1  enjoy  yourafternoon 


programj^ery_muoh_as_ 

611  North  rineville, 
Vilnnfield,  La. 
June  16,  1954 


^  US  V*  pr.f  am  *-g 

t.  take  a  f  f  l/M^L 
1  nape  that  I  am  rib" 


/■a 


195^ 


ft 


Huston,  Louisiana 
roh  9,  W5U 


fellas: 


owners  of 
145,700  SETS 
IN  THREE  STATES 

Look  at .  .  .  and  Love 

KNOE-TV 


From  Natchez  to  Camden,  from  Shreveport  to  Vicksburg, 
Alexandria  to  El  Dorado  or  Woodville  to  Magnolia — any- 
way you  look  at  it,  owners  of  145,700  TV  sets  in  Arkan- 
sas, Louisiana  and  Mississippi  consider  KNOE-TV  their 
home  station.  That's  borne  out  everyday  by  the  bags  of 
mail  that  pour  into  our  popular  participating  shows — a 
steady  stream  of  mail  is  saying  "Dear  Beth"  (PANTRY 
PARTY),  "Dear  Jane  and  Dallas"  (SHOPPER'S 
GUIDE),  "Dear  Pete"  (P.  M.  PANORAMA)  or  "Dear 
Roger"  (HOME  SHOW). 

Our  coverage  area  includes  1,664,500  people  with  spend- 
able industrial,  agricultural  income  of  $1,591,352,000. 

As  more  and  more  industry  moves  South,  there's  spec- 
tacular growth  in  this  rich  3-state  market  and  it  is  a  con- 
sistent sound  growth.  Schedules  on  KNOE-TV  will  help 
your  sales  keep  pace  with  this  spectacular  growth.  Let 
our  sales  staff  or  H-R  Television,  Inc.,  tell  you  more 
about  it. 


year  old  daughte) 
bken-pox  axtXP** 
m  orange  the  ins 
ely  typed  it  and 
Office  and  maiiec 
k  js  the  only  «a; 
ve  a  decidi 
live  near 
for  so  lo- 
for  "Lashe 
an  eight 
have  beer 


S«ee 


fjear 


pete. 


writing 


lgo5  Eramett  Street 
El  Dorado,  Arkansa 
March  19,  195U- 


bENTIPIC 
...JJOE  -  TV 
'Monroe,  Louisiana 

Gentlemen: 


l8ll  Smith  Avenue 
Winnsboro,  Louisiana 
April  21,  1951, 


A 

James  A.  Noe 
Station 


KNOE-TV 

Paul  H.  Goldman,  Vice  President  &  General  Manager 
H-R  Television,  Inc.,  National  Representatives 


CHANNEL  8 
MONROE,  LA. 


CBS  •  NBC 
ABC 
DuMONT 


3  about  the  poe 


te 


nd' 


tr>e 


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Broadcasting 


Telecasting 


September  6,  1954    •    Page  51 


'CAROL'  STORMS  THROUGH  NEW  ENGLAND 
TOPPLING  ONE  TV,  TEN  RADIO  TOWERS 

Many  New  England  stations  suspend  regular  programming  to  carry 
hurricane  warnings  and  disaster  information. 


NEW  ENGLAND'S  disastrous  "Hurricane 
Carol,"  which  last  week  wrought  up  to  a  half- 
billion  dollars  in  destruction,  killing  50  persons 
and  injuring  about  a  thousand,  also  was  dis- 
astrous for  a  number  of  radio-tv  facilities  in 
the  area,  first  reports  indicated  last  week. 

Casualties  to  the  high  winds  were  the  649- 
foot  tower  of  WBZ-TV  Boston,  which  toppled 
and  also  destroyed  some  of  the  Westinghouse 
Broadcasting  Co.  outlet's  second  floor  offices;  a 
375-foot  directional  tower  operated  by  WTAG- 
AM-FM  Worcester;  the  tower  of  WVOM 
Brookline  (Boston),  and  two  towers  of  WPJB- 
AM-FM  Providence.  WNAC  Boston  lost  the 
tops  of  two  of  its  three  radio  towers  to  the 
hurricane  and  the  two  towers  of  WEAN  Provi- 
dence were  downed. 

The  fm  tower  of  WPRO  Providence  was 
flattened,  putting  the  WPRO-FM  facility  off  the 
air,  and  a  power  failure  put  WPRO-AM  off  the 
air  for  two  hours  Tuesday  afternoon.  Except 
for  that  interruption,  WPRO-AM  operated  at 
full  power.  The  tower  of  WICE  Providence 
was  knocked  down  and  its  transmitter  and  sight 
washed  away  from  its  location  at  Bold  Point  in 
East  Providence.  WICE  will  be  off  the  air  at 
least  60  days. 

Electric  power  failures  were  presumed  to 
have  put  many  stations  off  the  air. 

Broadcasters  rose  to  the  emergency  both 
before  and  after  the  storm  struck  Tuesday. 

WTAG's  directional  tower  was  two-thirds 
knocked  down  but  broadcasting  was  not  af- 
fected. The  station  used  one  of  its  three  gas- 
powered  generators  at  its  transmitter  at  Holden. 

Warning  Bulletins 

WTAG  had  been  airing  hurricane  warning 
bulletins  since  the  previous  evening,  maintain- 
ing contact  with  the  Weather  Bureau  in  Boston, 
the  Worcester  airport  and  civil  defense  head- 
quarters. Station  personnel  manned  telephones, 
answering  queries  from  listeners  mindful  of 
last  year's  tornado  disaster  there. 

A  WTAG  mobile  unit  went  to  Holden  and 
taped  an  interview  with  station  news  commen- 
tator Jim  Little  and  Cliff  Davis,  weatherman, 
of  the  Worcester  Evening  Gazette.  Special 
bulletins  warned  listeners  to  beware  of  fallen 
wires  and  other  hazards. 

Lyda  Flanders,  on  her  weekday  Modern 
Kitchen,  rallied  her  listeners  to  act  quickly  to 
preserve  fruits  torn  from  trees  by  the  wind, 
airing  emergency  canning  recipes. 

WBZ  General  Manager  Paul  Mills  was  cred- 
ited with  some  quick  thinking  which  possibly 
saved  many  lives.  Acting  on  a  "hunch,"  he 
ordered  all  employes  out  of  the  sales,  traffic 
and  promotion  offices  to  the  first  floor  a  few 
seconds  before  the  tower  fell  at  12:10  p.m. 

Damage  to  WBZ-AM-FM-TV  facilities  was 
estimated  at  a  half-million  dollars  when  the 
tower  snapped  at  the  200-foot  mark  and  tons 
of  steel  fell  across  the  nearby  two-story  build- 
ing which  houses  the  stations.  Cost  of  a  new 
tower  was  estimated  at  a  quarter-million  dollars. 
Insurance  fully  covered  all  damage. 

WBZ-TV  was  off  the  air  from  12:10  p.m.  to 
9:10  p.m.,  resuming  telecasting  with  the  use  of 
a  216-foot  standby  tower,  installed  in  1951  for 
emergencies.  WBZ  was  off  the  air  for  less 
than  three  minutes  because  of  a  power  failure. 

One  employe,  Joyce  Johnson,  20,  received 
minor  injuries  when  debris  fell  around  her. 

W.  C.  Swartley,  WBZ-TV  general  manager, 
in  Chicago  at  an  NBC  affiliates  meeting,  re- 


turned to  Boston  by  air,  and  W.  H.  Hauser, 
chief  engineer,  drove  back  from  a  vacation  on 
Cape  Cod. 

A  100-man  emergency  clean-up  crew  re- 
moved the  debris  of  the  tower  within  an  hour 
to  clear  a  roadway.  Films  of  the  destroyed 
tower  were  made  by  WBZ-TV  and  fed  to 
NBC-TV  by  WNAC-TV  Boston,  CBS  affiliate. 
WBZ  radio  supplied  news  to  WJAR-TV  Provi- 
dence, cut  off  from  news  wire  service  to  Boston 
by  power  failures.  WJAR-TV,  operating  on 
emergency  power,  could  transmit  only  network 
programs.  The  station  resumed  regular  pro- 
gramming Friday  with  the  arrival  of  a  Cater- 
pillar mobile  electric  set  which  enabled  the  sta- 
tion to  return  to  full  power. 

When  the  tops  of  two  of  WNAC's  three 
radio  towers  were  downed  at  10:40  a.m.  Tues- 
day, the  station  continued  on  the  air  under 


THIS  is  what  remained  of  the  649-foot 
tower  of  WBZ-TV  Boston  after  it  was  top- 
pled over  by  last  Tuesday's  New  England 
hurricane.  Boston  Post  photo  shows  how 
the  tower  fell  across  the  building  housing 
WBZ-AM-FM-TV  studios  and  offices,  caus- 
ing total  damages  of  a  half-million  dol- 
lars, with  replacement  for  the  tower  esti- 
mated at  a  quarter-million  dollars. 

emergency  power  from  a  diesel-operated  gen- 
erator. 

The  Yankee  Network  key  station  continued 
on  the  air  all  day  with  messages  from  state 
police,  Gov.  Christian  Herter's  office,  civil  de- 
fense agencies,  municipalities  and  others.  Storm 
warnings  were  broadcast  about  every  10  min- 
utes, the  station  said. 

The  WNAC  radio  towers  are  in  Burlington, 
Mass.  A  40-foot  segment  was  blown  from 
one,  a  50-foot  portion  was  bent  over  from  the 
second  and  the  third  was  left  intact. 

WNAC-TV  was  put  off  the  air  at  11 :02  a.m. 
because  of  a  power  failure,  but  returned  to  oper- 
ation sometime  later. 

It  was  the  second  time  WEAN  Providence, 
another  Yankee  outlet,  had  lost  its  two  radio 
towers.  The  first  time  was  during  the  hurri- 
cane of  1938. 

WWLP  (TV)  Springfield  instituted  an  emer- 
gency program  under  direction  of  William  L. 
Putnam,  treasurer  and  stockholder.     The  tv 


station  claims  it  was  the  only  one  in  that  area 
on  the  air  without  interruption,  with  John  Quill, 
weatherman  for  the  ch.  61  outlet,  on  the  air 
almost  continuously. 

The  telephone  company  sent  a  truck  to 
WWLP's  mountain  transmitter  location  to  keep 
a  studio  quiz  show — depending  upon  telephone 
calls — from  being  interrupted.  When  network 
service  was  interrupted,  the  station  maintained 
service  by  its  own  microwave  link. 

WPJB  Providence  was  thrown  off  the  air 
when  its  two  transmitter  towers  were  blown 
down. 

WMTW  (TV)  Poland.  Me.,  with  transmitter 
located  on  the  top  of  Mt.  Washington,  N.  H., 
reported  winds  up  to  150  miles  per  hour,  but 
no  damage  to  its  transmitter.  When  the  hurri- 
cane hit,  WMTW  was  installing  a  microwave 
disc  and  the  end  of  the  transmitter  building  was 
open,  but  the  disc  was  anchored  down. 

WVDA  Boston  stayed  on  the  air  through- 
out the  hurricane,  breaking  into  programs  from 
10  a.m.  to  6  p.m.  to  air  information  on  the 
disaster,  according  to  Lambert  Beeuwkes,  gen- 
eral manager.  The  station  had  four  crews  of 
news  reporters  roving  the  area  from  Gloucester, 
Mass.,  to  Newport,  R.  I.,  with  tape  recorders 
and  beeper  phones. 

WVDA  newsmen  interviewed  other  newsmen 
at  WBZ-TV  regarding  the  destruction  of  the 
latter's  tower.  Rod  MacLeish,  WVDA  news 
chief,  fed  ABC  an  all-New  England  roundup 
on  the  hurricane,  Mr.  Beeuwkes  said. 

WKBS  Mineola,  L.  I.,  N.  Y.,  reported  it 
gave  continuous  barometer  readings  from 
Montauk  Point  to  New  York  City  during  the 
hurricane  and  was  able  to  predict  for  listeners 
the  exact  center  of  the  storm  as  it  approached 
and  hit  Long  Island. 

Telephones  Out 

WEIM  Fitchburg,  Mass.,  was  cut  off  the  air 
and  for  a  while  both  power  and  telephone 
services  were  interrupted  as  falling  trees  pulled 
down  poles  and  wires  in  three  places  along  the 
feed  to  its  transmitter  on  Alpine  Road. 

Power  was  restored  first  and  WEIM  operat- 
ed as  usual  from  its  studios  by  using  its  mobile 
unit  to  replace  the  downed  telephone  wires. 
Telephone  wires  were  back  to  normal  two  hours 
after  power  was  restored,  with  Chief  Engineer 
Ted  Kalin  and  engineers  Jim  Gould  and  Cliff 
Ey  helping  restore  the  station  to  the  air. 

WCOP  Boston  remained  on  the  air  without 
interruption,  abandoning  all  regular  programs 
in  favor  of  transmitting  reports  on  progress  of 
the  hurricane,  flashes  from  stricken  communi- 
ties and  warnings. 

Roland  C.  Hale,  chief  engineer  and  assistant 
station  manager,  ordered  an  auxiliary  gasoline- 
driven  generator  out  to  take  over  power  prob- 
lems. Bill  Marlowe  aired  reports  furnished  by 
the  Boston  Post  editorial  staff.  He  was  relieved 
by  Ellie  Dierdorff,  Jim  Brokaw  and  Carl  Stuart. 

Boston  Post  Promotion  Manager  Mark  Fin- 
ley  coordinated  radio  news  coverage. 

New  York  stations  as  a  whole  stepped  up 
their  presentations  of  special  programs  and 
bulletins  on  progress  of  the  hurricane,  traffic 
reports,  accounts  of  damage,  etc.  WNBC  was 
off  the  air  for  29  seconds  while  auxiliary 
equipment  was  put  into  use  when  power  failed. 

On  Long  Island,  in  the  hurricane's  path, 
some  stations  were  less  fortunate.  WPAC  and 
WALK  Patchogue  were  reported  off  the  air 
throughout  Tuesday  due  to  the  power  failure. 

WHLI  Hempstead,  L.  I.,  using  its  emergency 
generator  from  sign-on  Tuesday  morning, 
missed  no  airtime,  called  in  off-duty  personnel, 
and  provided  listeners  with  bulletins  every  five 
minutes,  plus  on-the-scene  reports  and  inter- 
views in  flooded  areas.  WHLI  estimated  at  least 
100  special  spot  announcements  were  bought 
by  utilities  companies,  stores  announcing  post- 
ponements of  scheduled  sales,  and  the  like. 


Page  52    •    September  6,  1954 


Broadcasting    •  Telecasting 


Everyone  has  something 
he  does  best. . . 


Behind  the  stroke  of  an  editor's  pencil  lies  the 
accumulated  knowledge  of  years  spent  doing 
one  job  particularly  well.  That's  what  makes 
an  expert  in  any  field,  including  ours  — 
specialization  in  quality  representation  of 
quality  TV  stations,  to  the  exclusion  of 
any  other  medium.  How  well  we  do 
this  is  best  reflected  by  the  caliber 
of  stations  we  serve.  The  reasons 
that  led  them  to  select  Harrington, 
Righter  and  Parsons  may  be  the 
same  ones  you  want  in  your 
representation. 


Harrington,  Righter  and  Parsons,  Inc. 


New  York 
Chicago 
San  Francisco 


the  only  representative  devoted  only  to  television 


WAAM  Baltimore 

W  BEN -TV  Buffalo 

WFMY-TV  Greensboro 

W DA F-  TV  Kansas  City 

WHAS-TV  Louisville 

WTMJ-TV  Milwaukee 

WMTW  Mt.  Washington 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  53 


—  STATIONS  

WTVD(TV),  KOVR(TV) 
BEGIN  OPERATIONS 

START  of  regular  programming  has  been  re- 
ported by  two  new  tv  stations,  increasing  to  395 
the  number  of  operating  video  outlets. 

WTVD  (TV)  Durham,  N.  C,  the  first  local 
tv  there,  began  commercial  operations  last 
Thursday  as  a  primary  affiliate  of  NBC  and 
ABC  networks,  Harmon  L.  Duncan,  president, 
has  announced.  The  ch.  1 1  station,  on  test  pat- 
terns since  Aug.  16,  went  on  the  air  Thursday 
at  6:45  p.m.  with  a  15-minute  opening  cere- 
mony and  then  switched  to  network  shows.  A 
formal  dedication  will  be  held  in  a  few  weeks, 
the  station  said.  Headley-Reed  Tv  Inc.  is  na- 
tional representative. 

KOVR  (TV)  Stockton,  Calif.,  serving  north- 
ern California  including  San  Francisco,  will 
hold  its  inaugural  program  today  (Monday) 
from  the  State  Fair  in  Sacramento,  A.  E.  Jos- 
celyn,  general  manager,  has  reported.  The  ch. 
13  outlet  is  owned  by  Television  Diablo  Inc. 
and  began  test  patterns  Aug.  29.  Blair  Tv  is 
national  representative. 

Reports  from  other  stations: 

KSWM-TV  loplin,  Mo.,  began  test  patterns 
Aug.  26  and  will  start  regular  programming 
Sept.  19,  Austin  A.  Harrison,  president,  has  an- 
nounced. The  station  will  be  affiliated  with 
CBS  and  represented  by  Venard,  Rintoul  & 
McConnell. 

KUTV  (TV)  Salt  Lake  City  expects  to  begin 
test  patterns  tomorrow  (Tuesday)  and  test 
programming,  local  and  network,  Sept.  11 
through  Sept.  25,  Frank  C.  Carman,  president 
and  general  manager,  has  reported.  The  night 
of  Sept.  25  is  set  for  the  opening  with  a  two- 
hour  program.  Start  of  regular  programming 
for  the  ch.  2  outlet  will  begin  Sept.  26.  The 
station  is  affiliated  with  ABC  and  represented 
by  George  P.  Hollingbery  Co. 

WMTW  (TV)  Poland,  Me.,  began  test  pat- 
terns last  Tuesday  and  plans  to  start  com- 
mercial programming  Sept.  25  affiliated  with 
ABC  and  CBS,  lohn  H.  Norton  Ir.,  vice  presi- 
dent and  general  manager  of  the  ch.  8  outlet, 
has  announced. 

WINT  (TV)  Waterloo  (Ft.  Wayne),  Ind., 
will  begin  programming  Sept.  26  as  a  CBS 
affiliate,  R.  Morris  Pierce,  president,  has  re- 


REPRESENTATION  contract  between 
WTVW  (TV)  Milwaukee  and  Edward  Petry 
&  Co.,  New  York,  is  negotiated  by  (I  to  r): 
seated,  Mr.  Petry,-  L.  F.  Th  urwachter, 
WTVW  executive  vice  president;  standing, 
Tom  Allen,  business  manager  and  a  di- 
rector, and  L.  F.  Gran,  chairman  of  the 
board,  both  WTVW.  The  ch.  12  station 
is  due  on  the  air  Oct.  31. 


RALPH  EVANS  (I)  is  executive  vice  presi- 
dent of  Central  Broadcasting  Co.,  licensee 
of  WHO  Des  Moines,  Iowa.  Ralph  Evans 
(r)  is  director  of  the  Color  Technology 
Div.,  Eastman  Kodak  Co.  B»T's  Aug.  30 
story  of  the  NBC  Radio  Affiliates  commit- 
tee to  study  the  future  of  radio  networks 
incorrectly  pictured  Mr.  Evans  (r)  when 
it  should  have  pictured  Mr.  Evans  (I). 


ported.  The  ch.  15  station  is  owned  by  Tri- 
State  Television. 

CKLW-TV  Windsor,  Ont.,  also  serving  De- 
troit, has  started  test  patterns  and  plans  to 
begin  programming  Sept.  16,  J.  E.  (Ted)  Cam- 
peau,  president,  has  reported.  Opening  cere- 
mony will  feature  appearances  by  American 
and  Canadian  officials  and  entertainment  per- 
sonalities. 

NBC  SPOT  SALES 
SETS  AUGUST  HIGH 

RECORD  $4.25  million  in  radio  and  television 
billings  was  signed  by  NBC  Spot  Sales  during 
August  for  a  30%  gain  over  the  total  for  the 
same  month  last  year,  Spot  Sales  Director 
Thomas  B.  McFadden  announced  last  week. 

"These  figures  represent  net  dollars  for  con- 
firmed orders,  making  this  the  best  August  in 
terms  of  sales  in  the  history  of  NBC  Spot 
Sales,"  Mr.  McFadden  said. 

A  breakdown  of  the  August  totals  showed 
radio  billings  up  approximately  50%  over 
August  1953  while  tv  billings  gained  28%,  he 
reported. 

Mr.  McFadden  found  the  increase  in  radio 
sales  "particularly  noteworthy,  because  it  re- 
flects a  growing  cultivation  of  radio  as  an  ad- 
vertising medium  by  those  who  recognize  that 
radio  is  still  the  most  economical  and  best  buy 
for  advertisers." 

He  continued: 

"The  television  increase  reflects  the  growing 
practice  of  clients  not  to  relinquish  their  time 
periods  during  the  summer  months  in  order 
to  safeguard  their  time  franchises.  At  the  same 
time,  part  of  the  increase  is  due  to  the  fact 
that  other  advertisers  are  buying  time  earlier 
each  year  in  order  to  obtain  the  best  remaining 
availabilities." 

NBC  Spot  Sales  represents  16  radio  and  tv 
stations,  including  NBC  o&o's,  plus  the  Crosley 
group  of  radio-tv  outlets  in  markets  outside 
New  York  and  Chicago. 

WJIM-AM-TV  Appoints  Petry 

APPOINTMENT  of  Edward  Petry  &  Co., 
New  York,  as  WJIM-AM-TV  Lansing,  Mich., 
national  representative  for  both  radio  and  tv 
operations,  effective  Oct.  1,  has  been  an- 
nounced by  Willard  E.  Walbridge,  executive 
vice  president  and  general  manager  of  the  sta- 
tions. 


Advertisement 

Run-away  success  public  service 
radio  campaigns  are  few  and  far  be- 
tween, and  their  results  are  hard  to 
measure.  But  in  Houston,  KTRH 
points  to  one  such  campaign  that  pro- 
duced immediate,  tangible  results. 

For  several  years,  the  Agricultural 
Experiment  stations  of  the  Texas 
A&M  College  System  had  been  work- 
ing on  a  new  cantaloupe  for  Gulf 
Coast  growing.  Their  new  Rio  Gold 
melon  was  tested  by  the  college  and, 
at  the  end  of  1953,  pronounced  ready 
for  wide-distribution  testing.  The 
only  problem :  finding  people  all  over 
Texas  willing  to  grow  it. 

George  Roesner,  KTRH  farm  di- 
rector, offered  A&M  the  station's 
public  service  time  for  announce- 
ments. Early  this  year,  KTRH  ran  a 
schedule  offering  listeners  the  canta- 
loupe seeds,  along  with  a  packet  of  an 
unusual  variety  of  cockscomb  seeds. 
Both  packets  would  be  sent  without 
charge.  The  campaign  began  in  Jan- 
uary and  ran  for  five  weeks,  through 
mid-February,  1954. 

Announcements  were  made  on 
Farm  Director  Roesner's  broadcasts 
and  during  early-morning  hours  di- 
rected to  the  farm  and  home  audience. 
Anyone  could  ask  for  the  seeds,  but 
it  had  to  be  in  writing. 

The  announcements  stated  that  the 
Rio  Gold  cantaloupes  had  been  de- 
veloped for  the  Coast  area,  but  no  re- 
strictions were  imposed  as  to  listen- 
ers' places  of  residence. 

During  the  five  weeks,  more  than 
40,000  cards  and  letters  came  to 
KTRH  from  209  counties  and  par- 
ishes in  Texas  and  Louisiana.  Of 
special  interest  to  KTRH  was  this 
fact:  the  station's  half-millivolt  con- 
tour includes  only  80  counties  and 
parishes.  According  to  the  contour 
map,  coverage  extends  for  600  miles 
along  the  Gulf  Coast  and  reaches  in- 
land 80  to  175  miles,  embracing  3.7 
million  people. 

But  requests  for  seeds  came  from 
a  far  greater  area  than  that.  The 
counties  did  cover  about  600  miles  of 
coastline,  but  extended  100  to  280 
miles  inland,  and  embraced  5  million 
people. 

The  college,  of  course,  is  delighted. 
And  KTRH  has  a  new  mail  map,  and 
confirmation  of  area  coverage. 


Page  54    •    September  6,  1954 


Broadcasting    •  Telecasting 


40,000  requests  for 
seeds  from  209  Texas 
counties  and  Louisiana 
parishes  in  five  weeks! 


"OPERATION  SEEDS" — a  public  service  promotion  campaign  which  resulted  in  the  distribution  to 
listeners  of  forty  thousand  packets  each  of  cantaloupe  and  cockscomb  seeds — brought  mail  in 
classifiable  quantities  from  125  Texas  counties  and  Louisiana  parishes  shown  in  darker  shading 
on  the  mail  map,  and  from  84  "heard  from"  counties.  OVER  FIVE  MILLION  PEOPLE  live  in 
this  area  in  1,423,000  RADIO  HOMES.  They  earned  a  CONSUMER  SPENDABLE  INCOME  of 
$6,402,205,000  in  1953,  and  spent  $4,965,559,000  of  it  in  RETAIL  PURCHASES.  KTRH  can  reach 
this  fabulous  market  with  your  advertising  message  just  as  it  did  in  "OPERATION  SEEDS." 


•  Dark  Area — NARTB  Classification 

•  Light  Area — "Heard  from"  counties 

•  Statistics— CONSUMER   MARKETS — 1 954 

National  Representative — 
John  Blair  &  Co. 

Southwestern  Representative — 
Clarke  Brown  Co. 


740  kc 


KTRH 

50  kw 
HOUSTON 
Population  now  One  Million 


CBS 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  55 


STATIONS 


Radio  Railroaded  by  the  Sante  Fe 


RADIO'S  been  working  on  the  railroad — ■ 
but  without  deserved  recognition — G.  B.  Mc- 
Dermott, president  of  KBUR  Burlington, 
Iowa,  declared  in  a  letter  to  Sante  Fe  Rail- 
road President  F.  G.  Gurley. 

The  criticism  came  about  after  Mr.  Gurley 
had  inserted  a  "paid  for"  advertisment  in 
the  Burlington  Hawkeye  Gazette  praising  in- 
dividuals, groups  and  companies  for  services 
rendered  in  connection  with  the  crackup  of 
the  Sante  Fe  "Chief"  in  Lomax,  Iowa,  but 
made  no  mention  of  the  part  radio  had 
played  in  reporting  the  disaster. 

Mr.  McDermott  spoke  up  for  KBUR  as 
well  as  neighboring  stations  (KSGI  Madison, 
WGIL  Galesburg  and  WKAI  Macomb) 
when  he  protested  the  complete  disregard  of 
radio's  contribution  during  the  emergency — 
in  spite  of  the  fact  that  radio  told  the  story 
".  .  .  almost  as  it  happened  .  .  ."  while  the 
Hawkeye  Gazette  did  not  have  an  issue  on 
the  streets  "until  24  hours  after  the  accident." 

Here  are  some  of  KBUR's  credits  on  the 
Lomax  scene: 

•  A  brief  flash  to  the  radio  audience  as 
soon  as  the  report  was  received. 

•  A  radioed  request  for  doctors  and  am- 
bulances. 

•  Regularly-scheduled  broadcasts  and  sta- 
tion break  news  briefs,  as  often  as  every  five 
minutes. 


•  A  station  crew  dispatched  to  the  disaster 
scene  to  interview  passengers  and  report 
happenings. 

•  Use  of  a  mobile  shuttle  car  to  report 
news  flashes  when  telephone  lines  were  tied 
up. 

•  Entire  KBUR  crew  worked;  flashed  vital 
police  messages  to  citizens. 

a  Identified  injured  by  checking  hospitals 
and  relayed  the  information  to  the  Burling- 
ton area.  Associated  Press  Wire  Service  and 
the  ABC  newsroom  in  New  York. 

o  Answered  "hundreds"  of  telephone  in- 
quiries. 

•  Had  the  complete  story  in  most  homes 
within  four  or  five  hours  after  the  wreck. 
Carried  bulletins  into  the  following  morning. 

•  All  this,  before  any  of  the  local  news- 
papers had  even  gone  to  press. 

In  his  letter,  Mr.  McDermott  pointed  out 
that  radio  brings  news  and  information  fast 
and  "doesn't  expect  to  be  paid  for  rendering 
public  service  in  time  of  emergency,  nor  do 
we  wish  to  receive  'paid'  thank  you  adver- 
tisements. .  .  ." 

"And  it  is  also  quite  peculiar  to  note  that 
the  newspaper  in  which  you  chose  to  place 
your  'paid-for'  thank  you  note,"  wrote  Mr. 
McDermott,  "rendered  you,  the  railroad, 
your  passengers  and  your  victims,  no  service 
whatsoever.  .  .  ." 


ALLEN  CRIME  PROGRAM 
CONCEALS  MR.  'X'  NAME 

Steve  Allen  admits  bowing  to 
pressure  not  to  use  the  name 
of  a  garment  manufacturer 
with  a  police  record. 

COMEDIAN  Steve  Allen  undertook  a  "serious" 
anti-crime  documentary  Tuesday  night  on 
NBC's  WNBT  (TV)  New  York,  which  the  sta- 
tion claimed  drew  favorable  response  but  which 
also  created  something  of  a  "whodunit"  with 
Mr.  Allen  the  chief  character. 

During  the  special  program,  which  was  sus- 
taining and  on  the  New  York  station  only, 
Mr.  Allen  mentioned  that  he  had  bowed  to 
"pressure"  not  to  use  the  name  of  a  garment 
manufacturer  with  a  police  record.  The  per- 
son was  referred  to  on  the  program  only  as 
a  "Mr.  X."  New  York  newspapers  identified 
Mr.  X  as  Benjamin  Levine,  garment  maker, 
whose  whole  record,  according  to  Jack  O'Brian, 
New  York  Journal-American  columnist,  "ex- 
tends through  'Murder  Inc.'  back  to  1910." 

At  a  news  conference  later,  Mr.  Allen  ex- 
plained that  the  decision  not  to  mention  Mr. 
X's  name  on  the  program  was  his  own  because 
he  feared  that  the  station,  although  he  believed 
it  would  have  backed  him,  may  have  been 
obliged  to  postpone  or  cancel  the  program. 
The  show,  called  "The  Tenth  Commandment," 
v/as  slated  to  run  from  11:20  to  midnight,  but 
ran  over  some  35  minutes.  The  anti-crime, 
anti-racketeering  progam  was  scheduled  in  the 
place  of  Mr.  Allen's  usual  weekly  variety  show 
on  at  that  time. 

The  alleged  "pressure"  was  in  the  form  of 
telephone  calls  to  Mr.  Allen  and  to  station 
officials.  Mr.  Allen,  whose  avocation  is  study- 
ing crime,  was  said  by  WNBT  to  have  collected 
for  some  six  years  the  material  used  in  the 
program's  script.    The  station  said  NBC  at- 


torneys had  approved  the  script  before  the 
broadcast. 

The  station,  in  an  official  statement  Wednes- 
day, also  said  a  meeting  was  held  at  WNBT 
the  afternoon  before  the  broadcast  at  which 
time  Mr.  Allen  told  station  executives  of 
"numerous  telephone  calls  exerting  pressure 
on  him  to  delete  Mr.  X's  name."  Mr.  Allen 
said  he  had  "reluctantly  promised  not  to  reveal 
the  name."  On  the  program,  Mr.  Allen  said 
he  had  "regretted"  having  made  the  promise. 
WNBT  said  it  "should  like  to  state  categorically 
that  this  station  has  not  been  and  will  not  be 
successfully  'pressured'  by  any  person  or 
group." 

Since  25  copies  of  the  advance  script  had 
been  distributed  four  or  five  days  before  the 
show  to  people  appearing  on  it,  it  was  assumed 
that  the  information  was  relayed  by  somebody 
to  the  callers  exerting  the  "pressure,"  according 
to  Mr.  Allen  and  station  spokesmen. 

Early  Wednesday  evening,  Mr.  Allen  was 
questioned  for  two  hours  at  District  Attorney 
Frank  S.  Hogan's  office  about  the  incident  in 
an  effort  to  determine  whether  the  alleged  pres- 
sure was  of  a  criminal  nature,  adding  up  to 
threats  or  coercion.  Mr.  Allen,  questioned 
upon  leaving,  said  he  had  no  comment. 


Going  Up 


THE  HEIGHT  which  man  may  reach 
has  been  demonstrated  by  KWTV  (TV) 
Oklahoma  City  which,  with  the  placing 
of  the  antenna  atop  its  tower  last  Wednes- 
day, brought  the  height  of  "the  world's 
tallest  man-made  structure"  to  1,572  ft. 
Edgar  T.  Bell,  executive  vice  president 
of  the  station,  reports  that  it  expects  to 
be  operating  at  full  50  kw  power  Oct.  1. 


MR.  ROSENAK 


Rosenak  Buys  10%  Share 
In  WCAN-TV  for  $50,000 

THEODORE  ROSENAK,  advertising  director 
at  Blatz  Brewing  Co.,  Milwaukee,  has  purchased 
a  10%  interest  in  ch.  25  WCAN-TV  there, 
it  was  announced  last  week  by  Lou  Poller, 
president  of  Midwest 
Broadcasting  Co., 
station  operator. 
Price  was  $50,000. 
Sale  of  the  minority 
holding  is  not  sub- 
ject to  FCC  ap- 
proval. 

Concurrently,  Mr. 
Poller  announced 
that  Mr.  Rosenak 
has  been  elected  to 
the  board  of  direc- 
tors of  Midwestern 
Broadcasting.  Prior 
to  joining  Blatz  in 
1951.  Mr.  Rosenak  was  with  the  Joseph  Schlitz 
Brewing  Co.  as  director  of  advertising  and 
merchandising.  While  with  Schlitz  he  handled 
introduction  of  the  Halls  of  Ivy  radio  series 
and  the  Pulitzer  Prize  Playhouse  in  tv. 

Barrell  Starts  Stock  Plan, 
Gives  Shares  to  22  Employes 

STOCK  PLAN  covering  employes  at  three 
stations— WOKY-AM-TV  Milwaukee,  WMTV 
(TV)  Madison  and  WAPL  Appleton,  all  Wis- 
consin— has  been  announced  by  Bartell  Broad- 
casters Inc.  and.  Bartell  Television  Corp. 

Shares  of  stock  were  distributed  to  22  em- 
ployes of  the  three  stations  Aug.  29  at  a 
breakfast  meeting  in  Milwaukee's  Schroeder 
Hotel.  Lee  Bartell,  secretary-treasurer  of  Bar- 
tell Broadcasters  Inc.  (WOKY-AM-TV  and 
WAPL),  said  it  was  "just  the  beginning  of  a 
plan"  which  ultimately  will  cover  about  75 
employes.  Gerald  Bartell,  president  of  Bartell 
Broadcasters  Inc.  and  Bartell  Television  Corp. 
(WMTV),  issued  this  statement: 

"Every  employe  wants  to  feel  he  is  in  a 
large  measure  working  for  himself  and  his 
fellow  workers.  As  we  spread  the  ownership 
of  our  companies,  to  those  who  make  them  what 
they  are,  we  know  that  a  greater  effort  and 
greater  success  will  result." 

Between  two  and  20  shares  will  be  distributed 
to  each  employe  on  the  basis  of  "loyalty,  serv- 
ice and  other  qualities"  rather  than  under  any 
contractual  requirements,  according  to  Lee 
Bartell.  Selections  will  rest  with  the  board  of 
directors  of  each  firm. 

Naylor  Heads  WBRC-TV  Sales 

OLIVER  NAYLOR,  local  sales  manager  for 
Storer  -  owned  WBRC-AM-TV  Birmingham, 
Ala.,  has  been  pro- 
moted to  general 
sales  manager  of 
WBRC-TV,  J.  Rob- 
ert Kerns,  vice  pres- 
ident -  managing  di- 
rector of  licensee 
Birmingham  Broad- 


casting Co.,  has  an- 
nounced. Mr.  Nay- 
lor, popularly  known 
as  "Red"  Naylor, 
joined  WBRC-AM- 
TV  in  1950  as  time 
salesman.  He  was 
named  local  sales 
manager  of  the  stations  in  July  1953. 


NAYLOR 


Page  56 


September  6,  1954 


Broadcasting    •  Telecasting 


Station  Uses  News 
To  Build  More  Revenue  From 

Present  Sponsors 


If  your  station  is  not  yet  using  Associated 
Press  service,  your  AP  Field  Represent- 
ative can  give  you  complete  information. 
Or  write — 


WPLH,  at  Huntington,  W.  Va.,  was  carrying  a 
heavy  load  of  "spots"  but  had  room  for 
additional  sponsorships  of  its  popular 
five-minute  AP  news  programs. 

General  Manager  F.  J.  Evans  analyzed  his 
list  of  sponsors.  One  of  the  heavy  "spot" 
users  was  Lawrence  Drug,  which  had  been  a 
sponsor  with  the  station  since  WPLH 
went  on  the  air  in  1946.  The  "spots"  had  done 
a  good  job  for  the  firm.  Wouldn't  one 
of  the  five-minute  news  programs  do  a  better 
one?  A  WPLH  account  executive  talked 
it  over  with  the  druggist,  and  he  agreed. 

Within  a  month  Evans  had  shifted  two  more 
satisfied  "spot"  buyers  to  five-minute 
AP  news.  One  was  B&B  Food  Market, 
featuring  its  own  brand  of  coffee.  The  other 
was  Pilgrim  Laundry.  And  in  each  case, 
the  sponsor's  satisfaction  increased. 


In  a  multi-station  community, 

Evans  says,  "Make  the  most  of 
what  you  already  have.  In  our 

case,  it  paid  off  for  the  station  and 

for  our  sponsors." 

Those  who  know  famous  brands . . . 
know  the  most  famous  brand  in  news  \sJP 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  57 


STATIONS 


Walbridge  to  Manage 
Houston  Ch.  13  Outlet 

APPOINTMENT  of  Willard  E.  Walbridge  as 
general  manager  of  KTLK  (TV)  Houston  was 
announced  last  week  by  John  T.  Jones,  presi- 
dent of  Houston  Consolidated  Tv  Co.,  ch.  13 
permittee,  and  of  the 
Houston  Chronicle, 
part  owner  of  the 
new  tv  outlet  now 
under  construction. 

Formerly  execu- 
tive vice  president 
and  general  manager 
of  WJIM  -  AM  -  TV 
Lansing,  Mich.,  Mr. 
Walbridge  assumes 
his  new  duties  with 
KTLK  on  Sept.  15. 
Prior  to  his  post  with 
WJIM,  he  was  sta- 
tion    manager  at 

WWJ-TV  Detroit. 

Mr.  Jones  reported  that  steel  for  the  KTLK 
tower  arrived  last  week  and  the  tower  is  now 
under  construction.  No  target  date  has  been 
announced  for  initial  operation. 

WCOV-TV  Goes  to  200  kw 

EFFECTIVE  Sept.  10,  WCOV-TV  Montgom- 
ery, Ala.,  ups  power  to  200  kw,  with  techni- 
cians now  making  last  minute  adjustments  on 
the  new  RCA  12Vi  kw  transmitter.  Addition- 
ally, according  to  Hugh  M.  Smith,  general 
manager,  WCOV-TV  is  constructing  a  com- 
pletely new  Radio-Tv  Center  which  will  house 
both  am  and  tv  units  and  is  expected  to  be 
ready  for  occupancy  by  Nov.  1.  WCOV-TV 
is  a  primary  CBS  affiliate  and  also  is  affiliated 
with  ABC,  NBC  and  DuMont. 


MR.  WAtBRIDGE 


Super  Salesmanship 

MANY  of  New  York's  agencymen  can't 
get  away  from  it  all — even  on  Saturday. 
WNBC  New  York  reports  it  has  hired 
an  airplane  to  cruise  around  Long  Is- 
land Sound  on  Saturdays,  towing  such 
messages  as:  "Ad  Men!  Time  is  Going 
Fast  on  WNBC— Buy  Now!"  The  plane 
flies  along  the  shores  of  Long  Island, 
Westchester  County  and  lower  Connec- 
ticut. According  to  Max  Buck,  promo- 
tion director  of  WNBC-AM-TV,  the 
heavy  concentration  of  advertising  per- 
sonnel in  those  areas  on  weekends  makes 
the  "cost  per  thousand  of  airplane  ad- 
vertising mighty  low." 


Jones  Promoted  at  WTOP-TV 

THOMAS  BOWIE  JONES,  creative  producer- 
director  for  WTOP-TV  Washington,  has  been 
promoted  to  program  director  succeeding  H. 

Thomas  Tausig  who 
has  resigned  to  go 
into  other  television 
activities.  Mr.  Tau- 
sig will  remain  with 
the  station  as  a  pro- 
g  r  a  m  department 
consultant  until  Sept. 
11. 

Mr.  Jones  ma- 
jored in  speech  and 
drama  at  the  U.  of 
Maryland.  He  was 
one  of  the  first  stu- 
dents chosen  by 
WTOP-TV  in  June 
1951  to  launch  a  special  student  training  pro- 
gram in  cooperation  with  that  university. 


MR.  JONES 


MAKING  PREPARATIONS  for  a  52-week  campaign  by  V.  La  Rosa  &  Sons  Inc.,  Italian 
food  manufacturer,  over  WABD  (TV)  New  York,  DuMont  o&o  station,  are  (I  to  r): 
Horace  Hagedorn,  vice  president,  Kiesewetter,  Baker,  Hagedorn  &  Smith  Inc.,  La  Rosa 
agency;  Norman  Knight,  WABD  general  manager;  Vincent  S.  La  Rosa,  firm's  vice 
president  in  charge  of  advertising;  Peter  La  Rosa,  firm's  president,  and  Joseph  Gior- 
dano, assistant  to  the  president.  The  campaign,  starting  Sept.  28,  includes  sponsor- 
ship of  the  weekly  half-hour  Waterfront  film  series,  spots  and  participations. 

Page  58    •    September  6,  1954 


WNBT  (TV)  Hits  New  High 
In  Monthly  Net  Billings 

THE  HIGHEST  monthly  net  billings  total  in 
the  station's  history — $2.5  million — was  re- 
corded by  NBC-owned  WNBT  (TV)  New 
York  in  August,  helping  to  insure  1954's  being 
WNBT's  best  year  yet,  General  Manager 
Hamilton  Shea  announced  last  week. 

He  reported  that  the  station's  sales  figures 
for  the  first  two  months  of  the  third  quarter  of 
1954  "surpass  that  same  period  of  1953  by 
well  over  60%,  already  establishing  1954  as 
the  banner  year  in  the  station's  history." 

The  August  surge  was  attributed  to  heavy  j 
purchases  by  advertisers  in  such  product  cate- 
gories as  food,  department  store,  automotive, 
beverage,  and  tobacco.  New  orders  included 
Piel's  beer,  Chevrolet  Motors,  Ballantine  beer, 
Wrigley  chewing  gum,  Brown  &  Williamson 
tobacco,  Guild  wine,  Standard  Brands  and 
Nestle  Co. 

"These  increases  reflect  broad  advances," 
said  WNBT  Sales  Manager  Jay  Heitin.  "For 
instance,  sale  of  time  to  beverage  products  was 
50%  ahead  of  August  1953,  with  drugs  153% 
ahead,  and  with  the  entertainment  industry 
buying  236%  more  than  last  year.  Longer 
term  contracts  and  fewer  summer  hiatus  privi- 
leges  were  exercised,  all  of  which  has  con-  | 
tributed  substantially  to  the  growth  and  sta- 
bility of  the  1954  record." 


WBTV  (TV)  Color  'First1 

"FIRST  station  in  the  South  to  originate  and 
transmit  a  colorcast"  is  the  claim  of  WBTV 
(TV)  Charlotte,  N.  C,  after  the  Aug.  22  pres- 
entation of  several  color  slides  and  an  Aug. 
24  locally  originated  20  minute  color  film  show. 

CBS-TV's  The  Big  Payoff  was  telecast  by  the 
station  on  Aug.  25. 

WBTV  licensed  to  The  Jefferson  Standard 
Broadcasting  Co.,  reports  it  has  been  on  the  j 
air  with  the  color  bar  test  pattern  since  last  j 
May  14  and  now  runs  a  color  test  pattern  each 
weekday  morning. 

j 

Turnbull  New  WJPG  President^ 

ELECTION  of  Andrew  B.  Turnbull  as  presi- 
dent and  publisher  of  the  Green  Bay  (Wis.) 
Newspaper  Co.  (Press-Gazette),  operators  of 
WJPG  there,  was  announced  last  week  at  a 
meeting  of  the  board  of  directors.  Mr.  Turn- 
bull  succeeds  Victor  Minahan,  who  died  re- 
cently. John  M.  Walter,  WJPG  manager,  was 
elected  secretary. 

WDIX  Boosts  Power  to  5  kw 

POWER  BOOST  from  250  w  to  5  kw  has  been  I 
announced  by  WDIX  Orangeburg,  S.  C.    Con-  j 
currently,  the  station  changed  its  frequency  from 
1450  kc  to  1150  kc.   WDIX  went  on  the  air  in  j 
December  1946  as  WRNO  and  changed  its  call 
letters  to  WDIX  in  July  1950.    It  claims  172,- 
500  homes  with  a  population  of  641,000  in  its 
coverage  area. 

KSDA  Debuts  in  Redding 

KSDA  Redding,   Calif.,   inaugurated  regular 
programming  Aug.  26,  serving  the  Shasta  Dam  • 
Area,  Bob  McVay,  assistant  manager,  has  an- 
nounced. Rowland  H.  (Mike)  Dow  is  president 1 
and  manager.  KSDA  operates  on  1400  kc  with  j 
250  w  power  and  is  independent,  featuring 
music,  news,  sports  and  special  events. 

Broadcasting    •  Telecasting 


ON  THE  AIR 
SEPTEMBER  18,  1954 


WLOS-TV 

CHANNEL  13*Asheville,N.C. 

Serving  198,830  TV  Families' 
in  an  area  of  2,058,000  people** 


Covering  Four  Rich  Piedmont  States 
with 

Effective  Buying  Income  of 
$2,411,466,000** 

170,000  Watts  Video— Highest  Antenna 
in  the  South— 6089  feet  above  sea  level 

(FCC  Maximum  at  this  elevation  above  terrain) 

♦A.  C.  Nielsen  Co.  Report  U.  S.  Television  Ownership  by  Counties 
as  of  November  1, 1953 

"Sales  Management  Survey  of  Buying  Power,  May  10, 1954 


WLOS-TV 

CHANNEL  13    •    ASHEVILLE,  N.  C. 


Represented  Nationally  by  Southeastern  Representative 

Venard,  Rintoul  and  McConnell,  Inc.       James  S.  Ayres  Company 
New  York  City,  N.Y.  Atlanta,  Ga. 


Storer  Announces  Dividends 

STORER  Broadcasting  Co.'s  board  of  directors 
has  announced  dividends  of  37  V2  cents  a  share 
on  common  stock  and  6Va  cents  a  share  on 
Class  B  common,  each  payable  Sept.  14  to 
stockholders  of  record  on  Sept.  1,  and  $1.75  a 
share  on  preferred  stock,  payable  Oct.  1  to 
stockholders  of  record  on  Sept.  15. 

Hoag-Bloir  Takes  Offices 

HOAG-BLAIR  Co.,  new  firm  which  began 
operations  last  Wednesday  as  national  repre- 
sentative of  tv  stations  outside  major  markets 
[B*T,  Aug.  16],  has  taken  office  space  in  the 
Chrysler  Bldg.,  4055  Lexington  Ave.,  New 
York. 

STATION  PEOPLE 

Ralph  E.  McKinnie,  formerly  tv  sales  manager, 
Paul  H.  Raymer  Co.,  N.  Y.,  appointed  national 
sales  manager,  KFMB-AM-TV  San  Diego, 
Calif.;  William  H.  Ryan,  assistant  promotion 
director,  KABC-TV  Los  Angeles,  to  stations  as 
promotion  manager. 

Jay  W.  Wright,  chief  radio  engineer,  CBS-TV 
engineering  dept.,  to  Radio  Service  Corp.  of 
Utah  (KSL-AM-TV  Salt  Lake  City),  as  vice 
president;  Orson  M.  Rogers,  with  Salt  Lake 
City  department  store,  to  corporation  as 
treasurer. 


MR.  ROGERS 


MR.  WRIGHT 


Bob  Bowles,  formerly  manager.  WFTL  Fort 
Lauderdale,  Fla.,  returns  to  station  in  same 
capacity. 

Charles  E.  Lohnes,  operations  and  commercial 
manager,  KHQ  Spokane.  Wash.,  appointed 
operations  manager,  KHQ-AM-TV;  J.  Birney 
Blair,  sales  staff,  KHQ,  appointed  commercial 
manager,  KHQ. 


MR.  LOHNES 


MR.  BLAIR 


Jim  Coyle,  owner-manager,  J.  E.  Coyle  Adv. 
Co.,  L.  A.,  to  KBUC  Corona,  Calif.,  as  man- 
ager. 

Ralph  Buckley  Jr.,  account  executive,  KIMN 
Denver,  to  KLZ  same  city,  in  similar  capacity. 

Paul  Grannis  Jr.,  owner,  Coast  Adv.  Agency, 
Page  60    •    September  6,  1954 


L.  A.,  to  KCOP  (TV)  Hollywood  as  account 
executive. 

Melvin  B.  Wright,  KGMB-AM-TV  Honolulu, 
appointed  national  spot  sales  account  executive, 
KGMB-TV;  John  D.  Allison,  local  radio  sales 
manager,  KGMB,  promoted  to  radio  sales  man- 
ager. 


MR.  WRIGHT 


MR.  ALLISON 


Mary  Jane  Anderson,  formerly  in  continuity 
dept.,  WHO-TV  Des  Moines,  to  KIOA  same 
city,  as  account  executive. 

Franklin  Mitchell,  program  director,  WJR  De- 
troit, transfers  to  WJRT  (TV)  Flint,  Mich., 
new  station  now  under  construction,  in  same 
capacity;  Ron  Gamble,  assistant  program  di- 
rector, WJR,  succeeds  Mr.  Mitchell;  Clarence 
W.  Jones,  research  and  development  supervisor, 
WJR,  to  WJRT  as  chief  engineer;  Andrew 
Friedenthal,  studio  and  control  operations  man- 
ager, WJR,  promoted  to  chief  engineer,  same 
station. 

Robert  M.  Cawley,  producer-director,  WCHS- 
TV  Charleston,  W.  Va.,  to  WUSN-TV  Charles- 
ton, S.  C,  as  program  director  and  production 
manager. 

Arthur  S.  Katz,  consulting  attorney,  copywright 
and  tv  departments,  Columbia  Pictures  Inc., 
Hollywood,  to  KTLA  (TV)  same  city,  as  legal 
dept.  head. 

Luke  Wilson,  sales 
dept.,  WDKB  Chat- 
tanooga, Tenn.,  ap- 
pointed commercial 
manager. 

William    R  a  m  b  o  , 

formerly  west  coast 
sales  manager,  Vita- 
pix  Corp.,  N.  Y..  to 
KOVR  (TV)  Stock- 
ton, Calif.,  scheduled 
to  start  operations 
today  (Monday),  as 
assistant  general 
sales  manager;  Bert 
Chance,  former  account  executive,  KXOB  Stock- 
ton, Calif.,  and  KXOA  Sacramento,  appointed 
account  executive  for  Sacramento  area. 

Les  Richards,  production  manager,  WLAM-TV 
Lewiston,  Me.,  to  WMTW  (TV)  Poland,  Me., 
in  same  capacity;  Brian  A.  Higgins,  film  dept., 
WNAC-TV  Boston,  to  station  as  film  dept.  man- 
ager. . 

Edwin  Scott  West,  broadcasting  stations  dept.. 
General  Electric  Co.,  (WGY,  WGFM  (FM), 
WRGB  (TV)  Schenectady,  N.  Y.),  promoted 
to  manager  of  finance  department. 

Arthur  Hamilton,  controller,  WNBC  and  WNBT 
(TV)  New  York,  appointed  to  newly-created 
post,  manager  of  production  and  business  af- 
fairs. 


MR.  WILSON 


Vern  Bromberg,  sales  staff,  KCHA  Charles 
City,  Iowa,  promoted  to  commercial  manager; 
Les  Peterson  appointed  sales  representative. 

C.  Rod  Gibson,  account  executive,  Headley- 
Reed.  N.  Y.,  to  WSTV-TV  Steubenville,  Ohio, 
as  sales  service  representative. 

Thomas  Chace,  account  executive,  KEYT  (TV) 
Santa  Barbara,  Calif.,  promoted  to  sales  service 
coordinator;  Ray  Dietrick,  announcer,  promoted 
to  production  supervisor. 

Sidney  Woodfox,  announcer,  WMFS  Chatta- 
nooga, Tenn.,  promoted  to  chief  announcer. 
Other  new  assignments:  Evelyn  Cato,  women's 
director;  Mary  Pickette,  copy  chief;  Jean  Har- 
low, traffic  director;  A.  A.  Burke  Jr.  and  Arnold 
Walker,  account  executives:  Clarence  Steger, 
sports  director,  and  William  DuPree,  announcer. 

Jerry  Ryan,  disc  m.c,  KFKA  Greeley,  Colo., 
promoted  to  chief  announcer. 

Robin  Bright,  chief  announcer,  WIRE  Indian- 
apolis, to  announcing  staff,  WISH-TV  same 

city. 

Les  Barry,  KFEL-TV  Denver,  to  KIMN  same 
city,  as  newscaster. 

Paul  Martin,  assist- 
ant program  direc- 
tor, WIP  Philadel- 
phia, promoted  to 
promotion  and  pub- 
licity director. 

Charlie  Friar,  for- 
merly with  WAYS- 
TV  Charlotte-,  N.  C, 
to  WIST  same  city, 
as  promotion  and 
merchandising  direc- 
tor; Dan  F.  Rice, 
formerly  with 
WAYS-TV,  to  sta- 
tion as  sales  representative. 


MR.  MARTIN 


Jack  Williams  to  WTVD  (TV)  Durham,  N.  C, 
as  chief  photographer. 

REPRESENTATIVE  APPOINTMENTS 

WTRI  (TV)  Albany,  N.  Y.,  appoints  Kettell- 
Carter,  Boston,  as  New  England  representative. 

KTEN  (TV)  Ada,  Okla.,  appoints  Hal  Falter  & 
Co.,  Dallas,  as  regional  representative. 

WMBV-TV  Marinette,  Wis.,  appoints  Venard 
Rintoul  &  McConnell  Inc.,  N.  Y. 

KXOA  Sacramento  and  KXOC  Chico,  Calif., 
appoint  Adam  J.  Young  Jr.  Inc.,  N.  Y.,  as  rep- 
resentative in  New  York,  Chicago,  St.  Louis  and 
Los  Angeles  markets. 

WTVI  (TV)  St.  Louis  appoints  Radio  Tv  Repre- 
sentatives Inc.,  N.  Y. 

DZAQ-TV  Manila,  only  tv  station  in  Philip- 
pines, appoints  Pan  American  Broadcasting  Co., 
N.  Y.,  as  U.  S.  representative,  effective  immedi- 
ately. 

KEYD-TV  Minneapolis  appoints  H-R  Tele- 
vision Inc.,  N.  Y. 

WMIL  Milwaukee,  Wis.,  appoints  Everett-Mc- 
Kinney  Inc.,  N.  Y.,  as  exclusive  national  repre- 
sentative. 

WGUY-AM-FM  Bangor,  Me.,  appoints  Everett- 
McKinney  Inc.,  N.  Y.,  as  national  representa- 
tive. 


Broadcasting 


Telecasting 


Photograph  by  Union  Pacific  Railroad 


THE  RAILROAD  MAN 


Omaha,  crossroads  of  the  nation  and  hub  of  the 
KFAB-BIG  MIKE  area,  is  the  fourth  ranking  rail- 
road center  in  the  nation.  Ten  major  railroads 
have  a  combined  operating  mileage  in  excess  of 
73,000  miles.  These  ten  railroads  operate  some  96 
freight  trains  in  and  out  of  Omaha  daily. 
General  Headquarters  of  the  Union  Pacific  Rail- 
road are  in  Omaha  as  are  the  General  Offices  of 
the  Chicago  &  Northwestern  and  Chicago  Bur- 
lington &  Quincy  Railroads.  The  railroads  have 
helped  much  in  building  the  Nebraska  market 
into  one  of  the  nation's  greatest.  Big  Mike  is  proud 
that  he  is  able  to  talk  to  the  people  throughout 
this  area  daily  ...  to  entertain  ...  to  keep  them 
informed.  Yes,  and  in  turn  to  tell  them  about  the 
products  of  many  successful  advertisers.  Sure, 
you  can  find  out  more  about  the  Nebraska  Market 
.  .  .  and  KFAB-BIG  MIKE  from  Free  &  Peters  .  .  . 
or  General  Manager  Harry  Burke. 


Big  Mike  is  the  physical  trademark  of  KFAB  — 
Nebraska's  most  listened-to-station 


^KFAB 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  61 


GOVERNMENT 


FCC,  NARTB  TO  WORK 
ON  ALCOHOL  PROBE 


Progress  Sat  This  One  Out 


ONE  OF  THE  oldest  tricks  in  pictorial 
journalism  was  being  employed  by  NBC-TV 
last  week  to  offset  advantages  given  to 
printed  media  by  a  special  Senate  com- 
mittee's proscription  of  radio-tv  at  its  hear- 
ings. 

Following  an  ingenious  idea  reminiscent 
of  the  19th  Century  sketch-to- woodcut  days, 
the  network  hired  well-known  cartoonist  Leo 
Hershfield  to  sketch  principals  in  action  at 
the  hearings.  The  drawings  are  being  used 
daily  to  illustrate  coverage  of  the  hearings  on 
John   Cameron   Swayze's   Camel  Caravan 


news  show  (daily,  7:45-8  p.m.  EDT). 

On  the  opening  day  of  the  hearings,  car- 
toonist Hershfield  caught  Sen.  Ed  C.  John- 
son (D-Colo. ),  well  known  to  broadcasters, 
on  his  drawing  board.  A  member  of  the 
six-man  special  Senate  committee  investi- 
gating a  Senate  resolution  to  censure  Sen. 
Joseph  R.  McCarthy  (R-Wis.),  Sen.  Johnson 
was  accused  of  being  prejudiced  beforehand 
against  the  Wisconsin  Republican. 

Sen.  Johnson  is  ranking  Democrat  on  the 
Senate  Commerce  Committee  and  is  its  for- 
mer chairman. 


DRAWING  by  cartoonist  Leo  Hershfield  shows  Sen.  Ed  C.  Johnson  (D-Colo.)  (r)  read- 
ing letter  during  hearings  by  special  Senate  committee.  Others  of  committee  (I  to  r): 
Guy  G.  de  Furia,  associate  counsel;  Sen.  Arthur  V.  Watkins  (R-Utah),  chairman,  and 
E.  Wallace  Chadwick,  counsel.  This  sketch  and  others  were  shown  on  NBC-TV's 
Camel  Caravan  news  show. 


Beer-wine  advertising  data 
asked  by  House  Commerce 
Committee  in  lieu  of  reporting 
out  Bryson  bill. 

FCC  and  NARTB  apparently  will  consider  ways 
to  cooperate  in  answering  a  mandate  by  the 
House  Commerce  Committee  asking  data  on 
radio-tv  time  taken  up  by  beer  and  wine  ad- 
vertisers and  the  amount  of  revenues  involved. 

This  was  indicated  last  Thursday  when  the 
Commission  approved  a  proposal  that  members 
of  the  FCC  staff  confer  with  NARTB  to  study 
ways  to  obtain  the  information  sought  by  the 
House  group. 

The  House  Commerce  Committee  just  before 
Congress  adjourned  asked  for  radio-tv  beer  and 
wine  advertising  and  program  data  in  a  report 
issued  in  lieu  of  reporting  out  the  Bryson  bill 
(HR  1227)  on  liquor  advertising  [B»T,  Aug. 
23]. 

The  House  group,  headed  by  Rep.  Charles 
A.  Wolverton  (R-N.  J.),  also  asked  similar 
information  from  the  beer  and  wine  industries, 
but  it  was  not  indicated  immediately  how  the 
latter  would  collect  such  information. 

Meanwhile,  before  the  FCC  action  last  week, 
NARTB  was  preparing  confidential  question- 
naires to  send  to  the  nation's  broadcasters  in 
carrying  out  the  House  Commerce  Committee 
request. 

The  House  group's  report  rebuked  broad- 
casters and  the  beer  and  wine  industries  for 
an  excess  of  beer  and  wine  commercials  and 
asked  the  radio-tv  industry  to  report  back  Jan. 
1  on  what  it  is  doing  to  curb  liquor  advertis- 
ing. 

Questionnaire  in  Mails 

Robert  K.  Richards,  NARTB  administrative 
vice  president,  said  earlier  that  the  question- 
naire was  expected  to  be  completed  and  the 
forms  put  in  the  mails  this  week. 

Working  out  the  contents  of  the  question- 
naires at  NARTB  were  Mr.  Richards;  Ralph 
Hardy,  government  relations  vice  president; 
Richard  Allerton,  research  department  man- 
ager, and  Vincent  T.  Wasilewski,  chief  attorney. 

The  House  Commerce  Committee  held  hear- 
ings last  spring  [B#T,  May  31,  24]  on  the 
Bryson  bill,  which  would  have  prohibited  ad- 
vertising of  alcoholic  beverages  on  radio  and 
tv  and  in  newspapers  and  most  other  media. 
The  House  group's  report,  however,  singled  out 
broadcasters  for  criticism,  saying,  "The  efforts 
of  the  broadcasting  industry  and  particularly 
the  television  industry  at  self-regulation  in  this 
highly  sensitive  field  of  advertising  and  pro- 
gramming, have  not  been  as  successful  as  the 
committee  might  justifiably  have  expected." 

The  proposed  conference  between  the  FCC 
and  NARTB  is  intended  to  eliminate  duplica- 
tion in  questioning  broadcasters.  The  proposal 
for  the  conference  was  made  to  the  FCC  mem- 
bership by  Comr.  Robert  E.  Lee. 

Comr.  Lee  last  week  told  B*T  there  "is  no 
reason  why  we  can't  coordinate  this  matter 
with  NARTB  and  cut  out  unnecessary  work. 
After  all,  we're  here  to  help  the  industry  and 
not  to  hurt  it." 

.  It  is  expected  that  Curtis  Plummer,  chief 
of  the  FCC  Broadcast  Bureau,  will  designate 
the  Commission  staff  members  who  will  meet 
with  NARTB.  The  Commission  left  to  the  staff 
the  details  of  working  out  a  date  and  place 
for  the  conferences,  it  was  learned. 


McCarthy  coverage 
on  'make  do'  basis 

Cameras  and  microphones  sta- 
tioned outside  censure  hearing 
catch  participants  as  they 
come  and  go. 

CONFRONTED  with  a  ban  on  live  radio  and 
television  coverage  of  a  special  Senate  commit- 
tee's hearings  last  week,  broadcasters  were 
using  what  means  were  left  to  them  to  bring 
the  story  to  the  nation's  listeners  and  viewers. 
(Also  see  box  story  above). 

Trained  on  the  door  of  the  Senate  Office 
Bldg.'s  Caucus  Room,  where  six  senators  are 
holding  hearings  on  a  Senate  motion  to  censure 
Sen.  Joseph  R.  McCarthy  (R-Wis.),  was  a  bat- 
tery of  sound  film  cameras  on  the  ready  for 
interviews  of  principals  who  step  outside  the 
door. 

They  were  manned  by  cameramen  from 
Telenews-Hearst  Metrotone  News,  United 
Press-Fox  Movietone  News,  CBS-TV  Newsfilm 
and  NBC-TV  News  Film.  All  furnish  film  to 
television. 

ABC  Radio  was  making  three  live  news  pick- 
ups daily  from  a  table  outside  the  door,  with 
commentator  John  Edwards  putting  together 
the  quarter-hour  summaries,  "including  a  lot 
of  the  testimony,"  using  reports  relayed  to  him 


from  inside  the  hearing  room.  ABC  also  was 
taping  interviews  for  network  pool  coverage. 

Before  the  sessions  opened  Tuesday  morning 
NBC-TV  made  three  live  pickups  from  the 
Caucus  Room,  with  a  color  commentary  by 
Earl  Godwin. 

NBC-TV  had  scheduled  a  live  interview 
with  Sen.  Arthur  V.  Watkins  (R-Utah),  chair- 
man of  the  special  committee,  for  8:45  a.m. 
Tuesday,  but  the  six-man  committee,  meeting 
the  night  before,  vetoed  the  interview. 

After  the  first  day's  hearing,  NBC-TV  inter- 
viewed Sen.  McCarthy  and  Sen.  Ed.  C.  John- 
son (D-Colo.),  following  a  clash  between  Sens. 
Watkins  and  McCarthy  about  the  latter's  claim 
that  Sen.  Johnson  should  be  disqualified  from 
the  committee  because  of  what  the  Wisconsin 
senator  said  was  prejudice  against  him  by  the 
Coloradan. 

A  Washington  Post  news  story,  referring  to 
the  McCarthy-Watkins  rhubarb,  commented: 

"It  immediately  proved  at  least  one  thing,  if 
it  needed  proof:  That  even  without  television 
and  the  photographers  who  were  barred  during 
the  actual  hearing,  the  temperament  of  the 
participants  would  be  the  chief  guide  to  the 
atmosphere  in  the  hearings." 

Broadcasters,  on  the  other  hand,  have  main- 
tained the  electronic  media  only  reflect  what  is 
happening,  but  do  not  create  such  scenes. 


Page  62    •    September  6,  1954 


Broadcasting    •  Telecasting 


"TAINT  ONLY  WHAT  YOU  GOT— 

IT'S  HOW  YOU  USE  IT!" 


Little  Egypt  could  doubtless  boast  some  special 
features  that  most  of  us  hayseeds  at  WDAY-TV 
ain't  got — but  boy,  how  we  use  what  we  do  got! 

First,  we  got  the  only  TV  tower  in  the  fabulous 
Red  River  Valley — the  only  TV  station  in  Fargo ! 


INTERCONNECTED  FOR  LIVE  NETWORK  PROGRAMS 
ON  OCTOBER  1,  1954 

Location  Of  TV  Stations 
Nearest  To  Fargo,  N.  D. 

Minneapolis  -  St.  Paul    .    .    More  than  200  miles 

Bismarck,  N.  D  More  than  185  miles 

Valley  City,  N.  D  More  than  50  miles 


Second,  we  got  the  best  programs  from  NBC, 
CBS  and  ABC,  and  leading  film  producers — plus 
57  sparkling  local  programs! 

Third,  we  got  engineering  and  programming 
know-how  that's  worth  approximately  a  million 
watts,  as  far  as  audience  preference  is  concerned! 

And  lots  more!   Ask  Free  &  Peters! 

WDAY-TV 

FARGO,  N.  D.  •  CHANNEL  6 

Affiliated  with  NBC  •  CBS  •  ABC 

FREE  &  PETERS,  INC., 
Exclusive  National  Representatives 


Broadcasting   •  Telecasting 


September  6,  1954    •    Page  63 


OREGON  TV  DENIES  PERJURY  CHARGE 


Bans  &  Banners 

WAXING  WROTH  at  what  he  claimed 
was  a  distorted  newspaper  headline.  Sen. 
Joseph  R.  McCarthy  (R.-Wis.),  center 
of  a  special  Senate  committee  hearing  on 
a  Senate  motion  to  censure  him,  last  week 
declared  it  wouldn't  have  happened  if 
microphones  and  cameras  had  been 
present  in  the  hearing  room.  (See  other 
hearing  coverage  stories  page  62.)  Sen. 
McCarthy  made  the  statement  in  a  filmed 
television  interview  outside  the  hearing 
room  Thursday  before  start  of  the  third 
day  of  the  hearing.  The  headline  in  ques- 
tion was  an  eight-column  banner  in  the 
Washington  Evening  Star:  "McCarthy 
Loses  Move  to  Bar  Johnson."  Sen.  Mc- 
Carthy had  charged  that  Sen.  Ed  C. 
Johnson  (D-Colo.),  a  committee  mem- 
ber, was  prejudiced  against  him.  In  the 
tv  interview  he  denied  he  was  attempting 
to  have  Sen.  Johnson  disqualified  from 
the  hearing.  He  added:  "I  think  this  in- 
dicates the  possible  lack  of  wisdom  in 
discriminating  against  television  and  ra- 
dio in  a  hearing  room." 


Post-grant  fight  for  ch.  1  2  goes 

Into  second  round  as  Oregon 

Tv  disputes  charges  made  by 

Columbia  Empire  Telecasters. 

THE  POST-GRANT  fight  for  ch.  12  at  Port- 
land, Ore.,  went  into  the  second  round  last 
week  before  the  FCC  as  Oregon  Television  Inc. 
denied  the  charge  of  Columbia  Empire  Tele- 
casters  Inc.  that  principals  of  Oregon  Television 
testified  falsely  about  the  "resignation  and  dis- 
appearance" of  Walter  J.  Stiles  Jr.  during  the 
hearing  [B»T,  Aug.  30].  Mr.  Stiles  was  to 
have  been  a  key  witness  for  Oregon  Television. 

Winner  of  the  final  decision  in  the  two-year 
ch.  12  contest,  Oregon  Television  requested 
that  the  petition  of  Columbia  Empire  for 
further  hearing  "be  forthwith  and  summarily 
dismissed." 

The  reply  of  Oregon  Television  contained 
affidavits  by  Mr.  Stiles  and  his  engineering 
associate,  Paul  Bennewitz.  These,  it  claimed, 
denied  that  the  pair  earlier  had  told  counsel 
for  unsuccessful  Columbia  Empire  they  were 
willing  to  testify  in  further  proceeding. 

"Since  the  very  persons  alleged  to  be  in  a 
position  to  furnish  new  evidence  have  stated 
they  are  not  in  such  a  position,  there  is  no 
sufficient  ground  to  support  rehearing,"  the 
Oregon  Television  reply  contended. 

Furthermore,  the  reply  held,  as  has  been 
Oregon  Television's  position  from  the  outset 
of  the  proceeding,  "the  so-called  'Stiles  incident' 
has  no  probative  weight  on  any  of  the  issues 
before  the  Commission  in  this  cause.  Walter  J. 
Stiles  was  not  an  officer,  director  or  stockholder 
of  Oregon  Television  Inc.,  he  was  an  employe. 
The  employer-employe  relationship  was  termin- 
ated and  that  fact  was  brought  to  the  Commis- 
sion's attention  early  in  the  hearing.  The  hear- 
ing was  completed  and  the  Commission  quite 
properly  found  that  Oregon  Television  Inc. 
was  legally,  technically,  financially  and  other- 
wise qualified  and  that  it  should  prevail  over 
its  competitor  applicants." 

Columbia  Empire  "has  alleged  no  facts  which 
gainsay  the  soundness  of  this  decision,"  the 
Oregon  Television  reply  continued,  "but  would 
have  the  Commission  reopen  this  matter  purely 
on  the  basis  of  inferences  and  conclusions  of 
third  persons  which  are  not  only  without 
foundation  in  fact  but  which  are  immaterial  to 
the  issue  of  the  public  interest  as  between 
Oregon  Television  Inc.  and  Columbia  Empire." 

Oregon  Television  is  headed  by  industrialist 
Henry  A.  White  and  Julius  L.  Meier  Jr.  of 
Meier  &  Frank  Dept.  Store.  Columbia  Empire 
is  part  owned  by  the  Oregon  Joumal-KPOJ  in- 
terests. Also  part  owner  is  Wesley  I.  Dumm, 
operator  of  KSFO  San  Francisco  who  recently 
sold  KPIX  (TV)  San  Francisco  to  Westinghouse 
Electric  Corp.  for  $6  million.  Third  contestant 
for  ch.  12  was  Northwest  Television  and  Broad- 
casting Co.,  headed  by  John  D.  Keating,  part 


owner  of  KONA  (TV)  Honolulu  and  KYA  San 
Francisco. 

The  affidavit  of  Mr.  Stiles,  dated  Aug.  28 
and  attached  to  the  Oregon  Television  reply, 
said  that  on  Aug.  27  he  received  a  call  while 
at  work  in  Tucson  (KOPO-TV)  from  West 
Coast  attorney  Joseph  Brenner,  who  wished 
to  show  him  two  documents  in  the  ch.  12  con- 
troversy. Mr.  Stiles  said  he  met  Mr.  Brenner 
at  a  local  hotel  later  that  day  and  was  pre- 
sented the  affidavits  of  Mr.  Brenner  and  Dick 
Bell,  assistant  to  Mr.  Dumm.  Mr.  Stiles'  affida- 
vit continued: 

After  reading  these  documents  in  his  presence 
I  immediately  departed  from  the  hotel  without 
any  discussion  of  their  contents  whatsoever. 

I  would  like  to  state  categorically  that  I  have 
never  read  any  part  of  the  hearing  transcript  and 
did  repeatedly  so  inform  Mr.  Brenner  and  Mr. 
Bell.  Furthermore,  I  never  authorized  Mr.  Bren- 
ner or  Mr.  Bell  at  any  time  to  ,make  any  state- 
ments on  any  subject  whatsoever,  nor  did  I 
knowingly  provide  them  with  any  information 
upon  which  they  could  have  based  the  statements 
made  in  the  aforementioned  affidavits,  and  I  do 
hereby  assert  that  the  aforementioned  affidavits 
and/or  any  other  documents  by  the  aforemen- 
tioned gentlemen  were  made  without  my  con- 
sent. 

Further,  I  would  like  to  state  that  Oregon  Tele- 
vision, Columbia  Empire,  or  any  other  group  or 
individual  have  not  exerted  pressure  on  me  or 
made  any  offers  of  any  monetary  remuneration 
or  any  other  consideration  of  any  kind  or  nature 
for  the  preparation  or  filing  of  this  statement. 

Mr.  Bennewitz'  affidavit  said: 

That  having  read  the  affidavits  of  Joseph  Bren- 
ner, Richard  C.  D.  Bell,  Alfred  E.  Towne  [KPIX 
chief  engineer]  and  Walter  J.  Stiles,  I  would  like 
to  state  that  I  do  not  now  have  nor  have  I  at  any 
time  had  any  facts  in  connection  with  the  Oregon 
Television-Columbia  Empire  controversy.  Any 
opinions  I  may  have  expressed  to  anyone  were 
identified  as  such  and  were  based  on  verbal  dis- 
cussions and  observations  rather  than  facts. 

LAMB  SELLS  WHOO 
TO  MOWRY  LOWE 

Former  WEAN  manager  to  pay 

$295,000  for  Orlando  outlet. 

Broadcaster-publisher  Edward 

Lamb  is  to  dismiss  his  tv  bid. 

EDWARD  LAMB  has  sold  WHOO-AM-FM 
Orlando,  Fla.,  for  $295,000  to  Mowry  Lowe, 
former  general  manager  of  WEAN  Providence, 
R.  I.,  it  was  disclosed  last  week  when  the  appli- 
cation was  filed  for  FCC  approval.  Mr.  Lamb 
is  to  dismiss  his  application  for  tv  ch.  9  at 
Orlando,  now  in  hearing  with  competitive  bids 
of  WORZ  there  and  Mid-Florida  Tv  Corp. 

Mr.  Lamb  sold  the  Florida  properties  in  order 
to  devote  his  attentions  to  other  business  inter- 
ests, FCC  was  told.  His  properties  include  ch. 
12  WICU  (TV)  and  WIKK  Erie,  Pa.,  where  he 
also  publishes  the  Erie  Dispatch:  WTOD-AM- 
FM  Toledo,  and  a  permit  for  ch.  23  WMAC-TV 
Massillon,  Ohio. 

The  license  renewal  application  of  WICU  is 
in  hearing  status  before  an  FCC  examiner  with 
issues  involving  charges  by  the  Commission  that 
Mr.  Lamb  falsely  told  FCC  in  earlier  statements 
that  he  never  had  communist  ties.  Mr.  Lamb 
continues  to  deny  such  associations  and  has 
petitioned  FCC  to  postpone  the  WICU  case, 
now  set  for  Sept.  15,  and  to  provide  a  more 
detailed  bill  of  particulars  on  the  charges 
[B»T,  Aug.  30]. 

WHOO  is  an  ABC  affiliate  on  990  kc  with 
10  kw  day  and  5  kw  night  directional.  WHOO- 
FM  is  a  Class  B  outlet. 

Mr.  Lowe  joined  WEAN  in  1931  and  was 
general  manager  from  1950  until  April  of  this 
year,  the  application  stated.  WEAN  a  fortnight 
ago  was  sold  by  General  Teleradio  Inc.  to  the 


Providence  Journal  Co.  for  about  $280,000. 

Proposing  to  sell  his  home  in  Providence  and 
move  to  Orlando,  Mr.  Lowe  was  an  organizer 
and  2.8%  stockholder  in  Hope  Broadcasting 
Co.,  one  of  several  original  contestants  for  ch. 
12  at  Providence,  subsequently  granted  to 
WPRO  following  a  merger  proposal.  The  ch.  12 
grant  was  protested  by  ch.  16  WNET  (TV) 
there  and  the  case  now  is  before  FCC. 

Proposed  as  manager  of  the  prospective  Hope 
Broadcasting  ch.  12  station,  Mr.  Lowe  stated  in 
the  WHOO  sale  application  that  the  Providence 
merger  was  worked  out  without  his  knowledge 
or  consent.  He  explained  he  was  to  get  0.7% 
interest  in  the  merger  venture  with  no  manage- 
ment prospect,  so  he  protested. 

When  told  he  would  have  to  resign  from 
WEAN  if  he  wished  to  acquire  the  0.7%  inter- 
est in  the  ch.  12  grantee,  Mr.  Lowe  refused,  the 
application  continued.  He  was  "released"  from 
his  WEAN  post  in  April  by  John  B.  Poor, 
president  of  Hope  Broadcasting,  "in  his  (Poor's) 
capacity  as  general  counsel  for  General  Tele- 
radio  Inc.,"  the  application  asserted,  pointing 
out  the  controversy  "has  not  been  resolved." 

No  change  in  the  WHOO  staff  is  contem- 
plated, the  application  said.  Mr.  Lowe  expects 
to  take  over  general  supervision  in  cooperation 
with  the  present  personnel.  Carl  F.  Hallberg  is 
general  and  commercial  manager;  Walter 
Mitchell  is  program  director,  and  Donald  E. 
Compton  is  chief  engineer. 

The  bid  said  WHOO  grossed  $225,000  in 
1952  and  $250,000  in  1953.  The  balance  sheet 
for  the  station  as  of  June  30  showed  current 
assets  of  $48,931.37,  total  assets  of  $151,613.30 
and  current  liabilities  of  $71,430.03. 

Two  Fm  Stations  Authorized 

TWO  NEW  Class  B  fm  stations  at  St.  Louis 
and  Atlanta  were  authorized  by  the  FCC  late 
last  week. 

At  St.  Louis,  permit  for  a  new  station  on 
ch.  273  (102.5  mc)  with  ERP  of  9.5  kw  went 
to  Commercial  Broadcasting  Co.,  headed  by 
Harry  Eidelman.  Mr.  Eidelman  is  in  the  elec- 
tronics field. 

At  Atlanta,  new  facilities  on  ch.  225  (92.9 
mc)  with  ERP  of  3  kw  were  granted  to  Glen- 
karen  Assoc.  Inc.  Glenkaren  is  owned  by 
Locke  E.  Glenn,  associated  with  firms  selling 
sound  equipment. 


Taxing  Repartee 

ADLIBBING  of  restaurant  disc  m.c.'s 
may  tax  more  than  the  patience  of  cus- 
tomers according  to  an  announcement  by 
the  Southern  California  Restaurant  Assn. 
which  last  week  warned  membership  that 
comments  by  disc  m.c.'s  that  go  beyond 
the  necessary  introduction  of  a  record 
make  patrons  subject  to  the  20%  amuse- 
ment tax. 


Page  64    •    September  6,  1954 


Broadcasting    •  Telecasting 


■' 

MORE 

J 

oc 

-7 

SERVICE 

THAN 

ANY 

r 

OTHER  i 

MR  LINE 

L 

MORE  NONSTOP 
DC-7  SERVICE 

than  any  nther  Airline 

■premium  service  at  no  extra  cost 


First  to  introduce  the  DC-7,  American  Airlines  now 
has  almost  9  million  miles  of  experience  with  these 
famous  new  Flagships.  In  addition,  American  offers 
more  of  this  luxury  service  than  any  other  Airline! 
For  example: 

THE  DC-7  STATESMAN,  fastest  and  only  nonstop  service 
between  Washington,  D.  C.  and  Los  Angeles! 

THE    DC-7    MERCURYS,    most  frequent  nonstop  service 
between  New  York  and  Los  Angeles! 

THE  DC-7  GOLDEN  GATE  and  the  DC-7  SOUTHERNER, 

the  first  DC-7  service  between  New  York  and  San  Fran- 
cisco—4  convenient  departures  daily! 


AMERICAN  AIRLINES 


INC. 


Broadcasting 


Telecasting 


September  6,  1954    •    Page  65 


KCMO-TV  is  Number  I 


Kansas  City 

KCMO-TV 


...in  evening  quarter-hour  firsts 
Sunday  through  Saturday!* 


Based  on  the  total  quarter-hour  segments 
from  6:00  P.M.  to  sign-off  in  Kansas  City's 
telecasting  week,  here's  the  score: 

KCMO-TV  is  NUMBER  1,  with  66  quarter-hour  firsts 
Station  B  earns  only  47  quarter-hour  firsts 
Station  C  gets  only  44  quarter-hour  firsts 
.  .  .  and  there  are  9  ties. 


Check  KCMO-TV  or  your  nearest  Katz  Agency 
for  the  details. 


Station 


Analysis  July  1954  Kansas  City 
Telepulse,  Metropolitan  Area. 


125  E.  31st  St.,  Kansas  City 
Affiliated  with  Better  Homes  and 
Gardens  and  Successful  Farming 


Page  66    •    September  6,  1954 


Broadcasting    •  Telecasting 


GOVERNMENT 


JONES  WONT  TALK 
ON  NETWORK  PROBE 

Although  preliminary  moves 
for  investigation  have  been 
discussed,  overall  plans  await 
full  staff. 

ROBERT  F.  JONES,  who  took  over  Wednesday 
as  chief  counsel  to  head  an  investigation  of 
radio  and  tv  networks  by  the  Senate  Commerce 
Committee,  last  week  declined  to  discuss  short- 
or  long-range  plans  for  the  probe. 

The  former  FCC  commissioner,  who  had  been 
expected  for  some  time  to  head  the  investi- 
gation, was  confirmed  Aug.  19  for  the  position 
by  Sen.  John  W.  Bricker  (R-Ohio)  [B»T, 
Aug.  23]. 

Mr.  Jones  said  he  and  Nicholas  Zapple,  the 
committee's  communications  counsel  who  will 
coordinate  the  investigation,  have  been  dis- 
cussing preliminary  moves  for  the  probe,  and 
indicated  the  overall  plans  will  not  be  made 
until  the  whole  staff  is  assembled. 

Harry  Plotkin,  former  FCC  assistant  general 
counsel,  is  expected  to  be  named  minority 
counsel.  Mr.  Plotkin  is  expected  to  return 
from  vacation  tomorrow  (Tuesday). 

Sen.  Bricker  is  in  Columbus,  Ohio,  and  has 
not  indicated  when  he  will  return  to  the  Na- 
tion's Capital,  his  office  said  last  week. 

Mr.  Jones,  a  former  congressman  from  Ohio's 
Fourth  District  (1939-47)  and  FCC  commis- 
sioner from  1947-52,  said  he  will  take  a  leave 
of  absence  from  the  Washington  law  firm  of 
which  he  is  a  member,  Scharfeld,  Jones  &  Baron, 
until  the  investigation  is  over.  Mr.  Jones  is 
described  as  a  longtime  foe  of  the  networks. 

Mr.  Plotkin  is  associated  with  the  Washington 
law  firm  of  Arnold,  Fortas  &  Porter.  He  was 
FCC  assistant  general  counsel  from  1940-51. 

The  relationship  between  Messrs.  Jones  and 
Plotkin  during  their  service  together  at  the  FCC 
has  been  reported  as  less  than  cordial. 

Sen.  Edwin  C.  Johnson  (D-Colo.),  ranking 
Democrat  on  the  Senate  Commerce  Committee, 
is  said  to  have  offered  the  minority  counsel 
post  to  Mr.  Plotkin  to  "offset"  Mr.  Jones.  Sen. 
Johnson  last  week  was  sitting  at  hearings  by 
a  special  Senate  committee  investigating  a 
Senate  motion  to  censure  Sen.  Joseph  R.  Mc- 
Carthy (R-Wis.)  (see  story  page  62). 

The  probe  by  the  full  Senate  Commerce  Com- 
mittee is  expected  to  cover  the  networks,  their 
possible  regulation  by  the  FCC,  their  com- 
mentators and  the  whole  tv  allocations  picture. 

Loyola  Denies  Jesuits 
Would  Control  Ch.  4 

NEITHER  the  Roman  Catholic  Archdiocese 
of  New  Orleans  nor  the  Society  of  Jesus  has 
any  control  over  Loyola  U.  and  its  WWL  New 
Orleans  station  as  far  as  the  construction  and 
operation  of  the  school's  proposed  ch.  4  tv  sta- 
tion there  is  concerned,  the  Very  Rev.  W. 
Patrick  Donnelly  S.  J.,  Loyola  president,  as- 
serted last  week  in  a  statement  filed  with  FCC. 

His  affidavit  was  in  response  to  an  order  by 
Hearing  Examiner  Elizabeth  C.  Smith  grant- 
ing in  part  a  petition  by  ch.  4  competitor  WNOE 
seeking  to  require  WWL  to  produce  data  on 
the  world-wide  scope  of  the  religious  order 
and  its  educational  and  commercial  interests. 
[B«T,  July  26,  12].  The  ch.  4  hearing  also  in- 
cludes a  third  applicant,  WTPS  New  Orleans. 

Rev.  Donnelly  stated  there  are  no  other  radio- 
tv  stations  or  other  media  of  mass  communica- 
tion under  common  control  with  Loyola  U.  al- 
though the  various  colleges  of  the  university, 
such  as  liberal  arts,  law  dentistry  or  music 


"may  in  a  sense  be  considered  as  media  of 
mass  communication.  Also  from  time  to  time 
the  university  publishes  various  catalogs,  year- 
books, a  student  newspaper  and  similar  items 
which  may  be  considered  media  of  mass  com- 
munication." 

Rev.  Donnelly  explained  that  administration 
of  the  Jesuit  Order,  founded  in  1540,  is  by 
provinces  and  within  these  individual  corpora- 
tions are  created  for  the  purpose  of  operating 
churches,  schools  and  colleges.  Loyola  U.,  he 
said,  is  under  the  administration  of  a  board  of 
seven  directors,  all  of  whom,  by  charter,  must 
be  members  of  the  Society  of  Jesus. 

Of  the  seven  directors,  he  said,  three  are 
chosen  by  the  president  of  Loyola  and  the  other 
four — the  president,  vice  president,  secretary 
and  treasurer — are  directors  ex-officio.  The 
vice  president,  secretary  and  treasurer  are  ap- 
pointed by  the  Provincial  of  the  New  Orleans 
Province  from  names  submitted  by  the  presi- 
dent of  the  university  while  the  president  is  ap- 
pointed by  the  Superior  General  on  the  recom- 
mendation of  the  New  Orleans  Provincial,  the 
statement  explained. 

"If  it  could  be  said  that  the  Society  of  Jesus 
exercises  any  control  over  the  construction  and 
operation  of  the  proposed  television  station, 
this  could  be  said  only  hypothetically  in  ref- 
erence to  the  power  of  appointment  above  de- 
scribed," Rev.  Donnelly  said.  He  continued:  "I 
am  not  aware  of  any  such  exercise  of  power 
or  attempted  use  thereof.  Loyola  U.  has  op- 
erated WWL  continuously  since  March  30, 
1922.  I  do  not  know  of  any  instance  nor  have  I 
been  informed  of  any  instance  where  the  so- 
called  power  of  appointment  has  been  used  to 
influence  the  conduct  and  operation  of  WWL." 


FCC  COMR.  Robert  E.  Lee  flips  the  switch 
to  begin  higher  power  service  for  ch.  17 
WBUF-TV  Buffalo  Aug.  28  while  Rep.  John 
R.  Pillion  (R-N.  Y.)  and  Sherwin  Grossman 
(standing,  r),  station  president,  look  on. 
WBUF-TV's  new  ERP  is  229  kw.  Comr. 
Lee,  on  the  inaugural  show,  said  uhf  is 
"definitely  here  to  stay." 

WTRI  (TV)  Change  Delayed 

EFFECTIVE  date  of  FCC's  grant  to  ch.  35 
WTRI  (TV)  Schenectady  to  change  its  prin- 
cipal community  to  Albany  and  to  maintain  its 
main  studio  outside  Albany  was  postponed  by 
the  Commission  last  week  in  an  order  which 
designated  for  hearing  on  Sept.  20  the  protest 
of  ch.  41  WROW-TV  Albany.  FCC  declined 
reconsideration  of  the  grant  to  WTRI,  made  in 
early  July.  Fortnight  ago,  Acting  Chairman 
Robert  E.  Lee  refused  WROW-TV's  request 
for  a  temporary  stay  [B»T,  Aug.  30]. 


GOP  TO  USE  FILMS, 
TAPES  IN  CAMPAIGN 

Local  and  state  candidates  to 
add  their  comments  to  film 
clips  and  tape  excerpts  from 
talks  by  President  Eisenhower 
and  Vice  President  Nixon. 

REPUBLICANS  plan  to  use  15-minute  films 
and  tapes  containing  clips  and  excerpts  from 
talks  by  President  Dwighl  Eisenhower  and  Vice 
President  Richard  Nixon  on  radio  and  television 
stations  during  the  fall  election  campaigns,  it 
was  indicated  last  week  after  a  three-day  "work- 
shop" meeting  of  the  GOP  National  Committee 
in  Cincinnati. 

A  committee  spokesman  said  each  quarter- 
hour  film  and  tape  would  contain  about  nine 
minutes  of  talks  by  the  President  or  Mr.  Nixon, 
allowing  local  and  state  candidates  to  add  their 
own  comments  to  each  quarter-hour  production. 

The  film  clips  and  tape  excerpts  will  be  sup- 
plied by  the  GOP  National  Committee,  but 
details  of  working-in  filmed  and  taped  talks 
by  local  and  state  Republican  aspirants  for 
office  remained  to  be  completed,  the  spokesman 
said. 

He  said  also  that  the  national  committee 
plans  to  use  extensive  spots  made  up  the  same 
way  in  both  radio  and  tv. 

He  said  the  national  committee  also  expects 
to  buy  30-minute  periods  of  time  on  full  net- 
works for  live  speeches  by  top  Republican 
figures.  The  number  of  such  periods  will  de- 
pend on  the  funds  available  and  the  "situation," 
he  said. 

Republican  officials  have  asked  the  President 
to  make  a  nationwide  radio-tv  address  Oct.  7  to 
headline  a  special  precinct-level  drive. 

He  said  some  states  are  planning  statewide 
radio  and  tv  regional  networks  for  candidates. 
Among  these  are  Ohio  Republicans,  who  plan 
to  have  Vice  President  Nixon  in  that  state  in 
mid-September  to  make  talks  on  behalf  of 
GOP  candidates. 

The  Republican  National  Committee  work- 
shop sessions  were  held  Monday  through 
Wednesday  at  Cincinnati's  Netherland  Plaza 
Hotel,  with  five  subcommittees  conducting 
separate  sessions. 


niner  rovors 
EC  for  Ch.  3 

INITIAL  decision  proposing  to  grant  ch.  3 
in  Memphis  to  WREC  there  and  denial  of  the 
competing  application  of  WMPS  was  issued 
last  week  by  FCC  Hearing  Examiner  Claire 
W.  Hardy. 

The  examiner  concluded  that  each  applicant 
was  fully  qualified  to  receive  the  grant.  He 
said  that  in  all  the  major  areas  of  comparison, 
except  that  of  integration  of  ownership  and 
management  and  of  past  programming,  the 
differences  between  them  were  not  significant. 

In  support  of  his  preference  for  WREC  in 
the  area  of  past  programming,  the  examiner 
said  that  the  noncommercial  spot  announce- 
ments of  WREC  were  greatly  in  excess  of 
WMPS;  that  WMPS  carried  percentage-wise 
more  hours  of  commercial  programming,  and 
that  WMPS  carried  about  three  times  as  many 
commercial  spot  announcements  as  did  WREC. 

The  decision  further  said  that  WMPS  "has 
allowed  the  broadcasting  of  several  recorded 
songs  which  were  vulgar  and  suggestive"  and 
has  allowed  the  broadcast  of  "bait  and  switch" 
advertising.  The  examiner  placed  the  fault 
upon  WMPS  for  not  exercising  greater  super- 
visory care  to  eliminate  these  from  its  programs. 


Broadcasting 


Telecasting 


September  6,  1954 


Page  67 


Huntington,  Grand  Rapids 
Tv  Decisions  Made  Final 

FCC  last  week  made  effective  immediately  two 
initial  decisions  proposing  to  .grant  new  tv  sta- 
tions at  Huntington,  W.  Va.,  and  Grand  Rapids, 
Mich.  Both  grants  were  enabled  by  the  with- 
drawal of  competitive  applications. 

•  At  Huntington,  the  ch.  13  facility  was 
granted  to  WHTN  there.  The  grant  was  made 
possible  by  the  withdrawal  last  March  of  the 
competing  application  of  WCMI  and  the  dis- 
missal in  July  of  the  bid  of  WPLH,  both  in 
Huntington.  WHTN  has  agreed  to  reimburse 
WPLH  $25,000  and  WCMI  $12,500  for  ex- 
penses incurred  [BoT,  Aug.  9]. 

•  At  Grand  Rapids,  grant  for  a  new  tv  sta- 
tion on  ch.  23  went  to  Peninsula  Broadcasting 
Co.  The  grant  was  enabled  by  the  dismissal 
with  prejudice  of  the  competing  application  of 
WGRD  Grand  Rapids.  WGRD  dismissed  its 
bid  in  view  of  the  testimony  before  the  recent 
Senate  Communications  subcommittee  on  uhf 
television  [B»T,  Aug.  9,  July  5]. 

FCC  Approves  Transfers 
Of  WSIX,  WTBO  Properties 

TRANSFERS  of  radio-tv  properties  receiving 
FCC  approval  last  week  included  WSIX-AM- 
TV  Nashville,  Tenn.,  and  WTBO-AM-TV  Cum- 
berland, Md. 

•  Two-thirds  interest  in  WSIX-AM-TV  was 
sold  to  two  local  Nashville  businessmen  for 
$800,000.  The  consideration  is  to  be  in  the 
form  of  $500,000  cash  and  $300,000  in  deben- 
tures. 

New  owners,  with  one-third  interest  each, 


are  W.  H.  Chriswell,  real  estate  broker,  and 
Robert  Stanford,  lumber  and  business  supplies 
merchant.  Louis  R.  Draughon,  present  owner 
and  general  manager,  retains  one-third  interest 
and  continues  as  general  manager  of  the  sta- 
tions [B»T,  Aug.  16,  July  12]. 

e  At  Cumberland,  WTBO-AM-TV  was  sold 
by  the  Chernoff-Baer  families  to  Tennessee 
Valley  Broadcasting  Corp.  for  $110,000.  Ch. 
17  WTBO-TV  is  not  on  the  air. 

Tennessee  Valley  is  headed  by  Arthur  W. 
Green,  former  eastern  sales  division  manager 
for  Republic  Pictures.  Associated  with  him  are 
Edward  G.  Murray,  WPTZ  (TV)  Philadelphia 
film  buyer,  Morris  H.  Bergreen,  New  York 
attorney,  and  William  J.  German,  president  of 
W.  J.  German  Inc.,  distributor  of  motion  pic- 
ture films  [BoT,  Aug.  9,  July  12]. 

Messrs.  Howard  L.  Chernoff  and  Frank  A. 
Baer  and  families  are  associated  in  the  owner- 
ship of  ch.  15  WTAP  (TV)  Parkersburg,  W. 
Va.  Mr.  Chernoff  is  former  general  manager 
of  KFMB-TV  San  Diego. 

For  other  transfers  approved  last  week,  in- 
cluding WLAC-TV  Old  Hickory,  Tenn.,  KTXL- 
AM-TV  San  Angelo,  Tex.,  and  WHOT  South 
Bend,  Ind.,  see  For  the  Record. 

KGUL-TV  Move  Approved 

KGUL-TV  Galveston,  operating  on  ch.  1 1  and 
a  CBS  affiliate,  was  granted  modification  of 
permit  by  FCC  last  week  to  change  its  trans- 
mitter site  to  a  point  27  miles  from  that  city 
and  24  miles  from  Houston,  with  effective 
radiated  power  316  kw  and  antenna  height 
above  average  terrain  1,185  ft.  Original  grant 
to  KGUL-TV  specified  site  near  Galveston  with 
ERP  59  kw  and  antenna  550  ft. 


FCC  Authorizes  Three 
New  Standard  Daytimers 

THREE  new  standard  daytime  stations  a 
Tampa,  Fla.,  Pittsfield,  111.,  and  Prichard,  Ala., 
were  authorized  late  last  week  by  the  FCC 
Change  in  facilities  were  granted  to  three 
existing  am  stations. 

•  At  Tampa,  a  new  am  station  on  1150  kc  I 
with  power  of  1  kw  was  granted  to  H.  C 
Young   Jr.    Mr.  Young  is   president-general  | 
manager  and  principal  stockholder  of  WSOK 
AM-FM  Nashville,  Tenn. 

•  At  Pittsfield.  new  station  facilities  to  oper- 
ate on  1580  kc  with  250  w  was  granted  tc 
Pike  Broadcasting  Co.  Pike  Broadcasting  is 
headed  by  Roger  L.  Moyer,  one-half  ownei 
of  WTIM  Taylorville,  111. 

•  At  Prichard,  the  recipient  of  the  new 
facilities  on  1270  kc  with  power  of  1  kw  was1 
granted  to  Prichard  Broadcasting  Co.  Prichard' 
Broadcasting  is  headed  by  G.  V.  Dismukes. 
mayor  of  Prichard.  Vice  president  and  ma- 
jority stockholder  is  Herbert  Johnson,  sales] 
manager  of  WKAB-AM-TV  Mobile,  Ala. 

Meanwhile,  WCOJ  Coatesville,  Pa.,  was 
granted  a  permit  to  change  its  facilities  on 
1420  kc  from  1  kw,  daytime  only,  to  unlimited 
operation  with  power  of  5  kw,  directional  night. 

WMTM  Moultrie,  Ga.,  was  granted  author- 
ity to  increase  its  power  from  1  kw  to  5  kwLi 
operating  daytime  only  on  1300  kc. 

WCED  DuBois.  Pa.,  was  granted  a  permit 
to  change  its  facilities  from  unlimited  opera- 
tion on  1230  kc  with  250  w  power  to  un- 
limited operation  on  1420  kc  5  kw  day,  500  w 
night,  directional  day  and  night. 

Schoeppel  Favors  Action 
On  Pay-as-You-See  Tv 

SEN.  ANDREW  F.  SCHOEPPEL  (R-Kan.),  a 
member  of  the  Senate  Commerce  Committee 
and  of  its  Potter  communications  subcommittee 
which  held  hearings  last  spring  on  uhf  problems, 
has  entered  a  statement  in  the  Congressional 
Record  asking  that  the  FCC  look  into  subscrip- 
tion television  "with  a  view  to  action." 

The  Kansas  Republican  said  pay-as-you-see ' 
tv  is  the  only  suggestion  he  has  heard  "thai 
seems  broad  enough  and  bold  enough  to  have 
some  major  possibilities"  in  relieving  what  he. 
described  as  an  "economic  drought"  in  televi-: 
sion.  a 

Sen.  Schoeppel  said  he  first  heard  of  the  possi- 
bilities of  subscription  tv  in  a  talk  by  Dr.  Mil- 
lard C.  Faught  to  the  National  Small  Business-1! 
men's  Assn.  in  Washington.  He  said  the  talk' 
"made  so  much  sense  to  me  that  on  April  7 
...  I  requested  its  insertion  in  the  Congressional 
Record."  He  said  FCC  Chairman  Rosel  Hyde 
has  assured  the  Senate  Commerce  Committee 
that  the  FCC  has  enough  authority  to  explore 
subscription  tv  and  authorize  its  use  if  such  is 
found  in  the  public  interest. 

WKOW-TV  Asks  That  Ch.  3 
Be  Made  Non-Commercial 

WKOW-TV  Madison,  Wis.,  CBS  affiliate  op- 
erating on  ch.  27,  petitioned  FCC  last  week 
to  initiate  a  rule-making  proceeding  to  change 
the  educational  reservation  there  from  ch.  21 
to  ch.  3  so  as  to  keep  all  commercial  outlets 
on  the  same  competitive  par  in  uhf  in  that 
market. 

WMTV  (TV)  Madison  operates  on  ch.  36  as 
ABC,  DuMont  and  NBC  affiliate.  Educational 
WHA-TV  there  is  on  ch.  21.  Ch.  3  is  in  con- 
test between  Badger  Tv  Co.  and  WISC,  with 
Badger  favored  in  an  examiner's  initial  decision 
[B«T,  Aug.  9]. 


SOUTHWEST  VIRGINIA'S  PiO+tee/l  RADIO  STATION 


This  is  our  31st  year  of 
SOUND  SELLING  to  Roanoke 
and  Western  Virginia 

•  26  County  Coverage  with  a  WEEKLY  audience  of  118,- 
560  families,  — 

a  DAILY  audience  of  92,070  families. 

•  All  week  long,  day  or  night,  WDBJ's  share  of  tuned-in 
Roanoke  audience  averages  51  to  59%.  Average  tune-in: 
7  a.m.  to  8  p.m. — 24.9%;  8  p.m.  to  11  p.m. — 19.4% 

•  About  25%  of  Virginia's  Retail  Sales  are  made  in  the 
WDBJ  area. 

•  An  affiliate  of  the  CBS  Radio  Network  for  almost  25 

years. 

May  we  recommend  your  product  to  our  friends? 

Sources— A.  C.  Nielsen  Co.  and  Pulse  of  Roanoke 


■  MS  ■  Established  1924  .  CBS  Since  1929 

IAI  M^W  I  I    I  AM  .  5000  WATTS  .  960  KC 
II  I  I  W^L         FM.  41,000  WATTS  .  94.9  MC 

■  W  If  IrV    R  O  A  N  O  K  E  ,    V  A  . 

Owned  and  Q^erated  by  the:  TIMES- WORLD  CORPORATION 
FREE  &  PETERS,  INC.,  National  Representatives 


Page  68    •    September  6,  1954 


Broadcasting    •  Telecastin 


'NETWORKS 


i  ll 
(I 


ABC  RADIO  SETS 
FALL  PROMOTION 

\BC  Radio  unveiled  its  fall  advertising  and  pro- 
notion  plans  last  week,  describing  them  as  the 
most  comprehensive  and  complete"  ever 
urnished  by  a  network. 
"Conceived,  designed  and  executed  as  though 
Jwe  were  a  local  station,"  according  to  Gene 
\ccas,  radio  sales  promotion  director,  the  cam- 
paign ammunition  was  developed  with  affiliates' 
Assistance  and  is  contained  in  specially-built 
ile  drawers  already  sent  to  all  361  of  the  ABC 
i^adio  outlets.  » 

The  cabinets  contain  complete  promotion  kits 
'or  all  ABC  commercial  shows  that  the  stations 
:arry  and  for  several  currently  unsponsored  pro- 
grams which  ABC  regards  as  having  a  high 
:ommercial  potentiality.  In  all  there  are  28 
»uch  kits  on  individual  programs  or  program 
plocks  (about  half  are  nighttime  programs,  Mr. 
Accas  estimated).  The  average  station  was  said 

0  carry  about  24  or  25  of  the  28  programs 
br  program  blocks. 

In  addition  to  the  cabinetful  of  kits  sent  to 
agitations,  ABC  plans  within  about  three  weeks  to 
iitltart  putting  10-  or  30-second  program  promo- 
tion announcements,  using  the  voices  of  the 
Stars  of  the  programs,  on  closed  circuit  for 
iffiliates  to  record  for  local  broadcast. 

The  kits,  Mr.  Accas  said,  contain  about  20% 
;nore  material  than  those  sent  out  last  year, 
innovations  this  year  include  substitution  of 
'10-  and  30-second  promotion  announcements — 

1  large  selection  for  each  program — for  the  40- 
md  60-second  announcements  which  were  used 
n  1953  but  whose  length  was  found  undesir- 
able by  stations,  ABC  reported. 

Another  innovation  is  "Editorial  Reader  Ads." 
For  these,  affiliates  take  copy  prepared  by  ABC 
ind  have  their  local  newspapers  set  it  in  their 
,3wn  particular  typeface,  so  that  the  ad  looks 
ike  a  local  news  story.  ABC-owned  stations 
lave  used  this  device  for  some  time. 

Other  material  provided  affiliates  include  100- 
and  70-line  ad  mats,  mats  for  jumbo  postcards 
:.o  help  sponsors  merchandise  their  programs 
and  products,  pictures,  publicity  releases,  etc. 

Meanwhile,  details  of  ABC-TV's  fall  advertis- 
t  ng  and  promotion  campaign,  described  by 
spokesmen  as  "the  biggest"  in  the  network's 
nistory,  will  be  made  public  this  week. 

ABC-TV  Signs  5  Affiliates; 
JTofra!  Increased  to  209 

SIGNING  of  five  new  ABC-TV  affiliates, 
bringing  the  total  now  to  209,  was  announced 
last  Wednesday  by  Alfred  R.  Beckman,  na- 
tional director  of  the  network's  station  rela- 
ions  departments.    They  are: 

WGR-TV  Buffalo  (ch.  2),  owned  by  WGR 
Corp.  with  Joseph  Bernard  as  general  man- 
ager, affiliation  effective  Aug.  25;  WTVW  (TV) 
Milwaukee  (ch.  12),  owned  by  Milwaukee 
Area  Telecasting  Corp.  with  Loron  F.  Thur- 
wachter  as  executive  vice  president  and  general 
manager,  to  affiliate  with  start  of  commercial 
operations  Oct.  27;  WMVT  (TV)  Burlington, 
Vt.  (ch.  3),  owned  by  WCAX  Broadcasting 
Corp.  with  Stuart  T.  Martin  as  general  man- 
ager, to  affiliate  tomorrow  (Tuesday);  KTVX 
(TV)  Muskogee,  Okla.  (ch.  8),  owned  by  Tulsa 
Broadcasting  Co.  with  L.  A.  Blust  Jr.  as  gen- 
eral manager,  to  affiliate  Sept.  18;  WCNY-TV 
Carthage,  N.  Y.  (ch.  7),  owned  by  Brockway 
Co.  with  Louis  Saiff  Jr.  as  general  manager, 
to  affiliate  Oct.  1. 

WOKY-TV  Milwaukee  (ch.  19)  said  in  a 


Obviously 
OUTSTANDING 


■ 


In  Peoria  . . . 

BANKERS  BUY  WMBD 


Peoria  bankers  invest  their  money  wisely  .  .  .  that's  why 
WMBD  gets  top  priority  in  Peoria  financial  institution  ad- 
vertising. Currently,  these  leading  Peoria  banks  sponsor  17 
quarter-hour  programs  weekly  on  WMBD. 

JEFFERSON  TRUST  &  SAVINGS  BANK 
The  8  AM  News 
Monday  Through  Saturday 

THE  COMMERCIAL  NATIONAL  BANK 
"Inside  My  Bank" 
Monday  Through  Friday 

THE  CENTRAL  NATIONAL  BANK  &  TRUST  CO. 
"The  Musical  Clock" 
Monday  Through  Saturday 

WMBD  sells  ALL  banking  services.  Take  a  tip  from  Peoria's 
leading  bankers — they  know  that  .  .  . 


TO  SELL  THE  HEART  OF  ILLINOIS,  BUY  WMBD 


See 
Free  &  Peters 


FIRST  in  the 

Heart  of  Illinois 


PEORIA 

CBS  Radio  Network 
5000  Watts 


Broadcasting 


Telecasting 


September  6,  1954    •    Page  69 


NETWORKS 


IS 


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statement  last  week  it  would  relinquish  its 
ABC-TV  affiliation  effective  Oct.  1.  It  will 
continue  to  carry  DuMont  Tv  Network  pro- 
grams. 

With  the  addition  of  WMVT,  the  announce- 
ment said,  ABC-TV  has  affiliates  in  47  states 
(all  but  Delaware,  which  the  network  said  is 
"completely  covered"  by  ABC-TV  affiliates  in 
adjacent  states),  the  District  of  Columbia, 
Canada,  Puerto  Rico,  Alaska,  and  Hawaii. 

RADIO-TV  HANDICAP 
CITED  BY  MEDINA 

LIVE  coverage  of  government  hearings  and 
similar  proceedings  by  television,  radio  and 
"the  like"  raises  "a  psychological  and  very 
real  barrier  which,  for  all  practical  purposes, 
makes  it  impossible  to  get  at  the  truth." 

This  contention  was  advanced  by  U.  S. 
Court  of  Appeals  ludge  Harold  R.  Medina  last 
Thursday  night  in  CBS  radio  and  television 
broadcasts.  CBS  had  volunteered  the  time  to 
him  to  answer  CBS  President  Frank  Stanton's 
Aug.  26  broadcast  editorial  arguing  radio-tv's 
right  to  equality  with  other  news  media  in  pro- 
viding on-the-spot  coverage  of  hearings  [B*T, 
Aug.  30]. 

"Brushing  aside"  other  arguments,  Judge 
Medina  said  his  point  is  this:  "Whenever  there 
is  a  proceeding  the  object  of  which  is  to  ascer- 
tain the  truth,  from  conflicting  testimony  of 
witnesses  and  other  proofs,  whether  it  be  in  a 
courtroom  or  at  a  legislative  hearing,  or  any- 
where else,  the  questioning  of  the  witnesses 
before  television  apparatus,  radio  and  the  like 
furnishes  such  an  impediment  and  handicap 
that  the  ascertainment  of  the  true  facts  becomes 
well  nigh  impossible." 

Judge  Medina  emphasized  the  difficulty  of 
determining  the  truth  under  any  circumstances, 
then  observed: 

"But  when  the  judge,  the  witnesses  and  the 
lawyers,  or  their  counterparts,  perform  their 
functions  in  legislative  hearings,  for  example, 
before  the  microphones  and  batteries  of  flood- 
lights, knowing  that  perhaps  ten  millions  of 
people  or  more  are  listening  and  watching  their 
every  move,  the  temptation  to  put  on  an  act 
becomes  almost  irresistible.  And  that  is  what 
they  do.  You  have  all  seen  it  again  and  again 
in  the  recent  proceedings  which  must  still  be 
fresh  in  the  minds  of  everyone.  Amidst  all  this 
confusion,  with  witnesses  and  interrogators 
making  speeches,  interrupting  one  another, 
tossing  in  asides,  with  or  without  looks  of 
astonishment,  surprise,  dismay  or  what  not, 
how  is  one  to  find  that  submerged  but  precious 
kernel  of  truth? 

"Years  ago  the  radio  began  to  find  its  way 
into  some  of  the  courtrooms.  But  that  has 
now  pretty  generally  been  stopped.  I  well  re- 
member listening  over  the  radio  to  the  broad- 
cast of  the  board  of  steamboat  inspectors  who 
were  investigating  the  -Morro  Castle  disaster. 
Hundreds  of  witnesses  were  interrogated.  One 
of  them,  in  the  midst  of  his  testimony,  seized 
the  microphone  and  said,  "How  am  I  doing, 
Mom?"  But  all  that  was  stopped.  Are  we  to 
go  through  the  whole  weary  business  of  fighting 
it  again,  now  that  the  public  has  had  a  taste 
of  what  fun  it  is  to  watch  proceedings  over 
television?" 

Judge  Medina  conceded  that  "of  course 
people  like  to  .see  and  hear  these  proceedings 
over  radio  and  television,"  that  it's  "lots  of 
fun"  and  "instructive,  too,  in  a  way."  But  he 
denied  that  the  fact  that  courts  are  open  to  the 
public  conveys  to  the  public  the  right  to  see 
the  proceedings  on  tv  or  hear  them  on  radio. 

"The  reason  our  courts  are  open  to  the 
public  is  not  to  provide  recreation  or  instruc- 


tion in  the  ways  of  government,  but  to  pn 
vent  the  possibility  of  Star  Chamber  proceec 
ings,  where  everything  is  secret  and  corrupts  > 
or  flagrant  judicial  abuses  might  flourish  unsee 
and  be  impossible  of  detection  and  exposure 
he  argued. 

"It  is  just  and  right  that  the  people  shoul 
see  the  wheels  of  justice  in  motion  and  th; 
the  press  should  have  free  access  to  every  cou 
from  the  lowest  to  the  highest.  But  th 
comings  and  goings  of  the  members  of  the  prea 
are  orderly  and  easily  controlled.  They  presei 
no  such  psychological  barrier  to  the  ascertaii 
ment  of  truth  as  do  the  radio  and  television." 

Judge  Medina  felt  that  "advances  in  radi 
and  television  techniques  will  sooner  or  latt 
eliminate  objections  based  upon  the  present 
of  the  lights  and  cameras,"  for  example.  C 
complaints  that  participants  in  hearings  woul 
"seize  the  opportunity  for  personal  publicit 
and  the  airing  of  their  pet  views,"  he  said  th; 
"none  of  these  complaints  can  fairly  be  levele 
at  television  and  radio.  If  there  is  injustice, 
must  be  blamed  on  those  conducting  the  tri; 
or  the  hearing." 

AT&T  TO  ADD  17  CITIES 
FOR  NETWORK  TV  LINK 

Network  service  will  go  into 
three  new  states,  with  28  sta- 
tions getting  their  first  intercity 
connections  in  September. 

SEVENTEEN  additional  cities  are  slated  to  g; 
network  television  service  this  month,  AT&T  i 
Long  Lines  Dept.  announced  last  week,  pointin, 
out  that  the  group  includes  cities  in  three  statt 
that  have  not  had  such  service  before. 

In  all,  28  tv  stations  will  be  linked  with  th 
AT&T  intercity  facilities  during  September,  ai 
cording  to  present  plans.  Currently,  some  3C 
stations  in  198  cities  are  interconnected  fc 
network  tv  service. 

AT&T  said  approximately   1,400  miles 
new  microwave  facilities  were  required  to  pi 
the  following  cities  on  network  routes:  Albi 
querque;   Alexandria,  La.;  Asheville,   N.  C 
Cape  Girardeau,  Mo.;  Duluth;  Durham,  N.  Cl 
Enid,  Okla.;  Fargo,  N.  D.;  Hartford,  Conn.;  I 
Crosse,  Wis.;  Las  Vegas,  Nev.;  Mancheste 
N.  H.;  Marinette,  Wis.;   Mobile;  Pensacol; 
Pittsburg,  Kan.,  and  Poland,  Me.  The  schedule1] 
September  interconnections  also  would  provicf 
additional  network  outlets  in  Charleston,  S.  Q 
Charleston,   W.   Va.;   Harrisburg,   Pa.;  Lak 
Charles.  La.;  Salt  Lake  City,  and  Sioux  Cit; 

States  which  are  slated  to  get  network  servic 
this  month  for  the  first  time  are  North  DakoU 
New  Hampshire  and  New  Mexico. 

Stations  and  cities  scheduled  to  be  intercoj 
nected  with  AT&T's  nationwide  tv  intercit 
facilities  during  September  were  listed  as: 


STATION 
KOB-TV  and  KGGM-TV 
KALB-TV 
WLOS-TV 
KFVS-TV 
WUSN-TV 
WKNA-TV 

WDSM-TV  and  KDAL-TV 

WTVD 

KGEO-TV 

WDAY-TV 

WCMB-TV 

WGTH-TV 

WKBT 

KPLC-TV 

KLAS-TV 

WMUR-TV 

WMBV-TV 

WALA-TV 

WPFA-TV  and  WEAR-TV 

KOAM-TV 

WMTW 

KUTV 

KFMB-TV 

KTIV 

KXJB-TV 


Page  70    •    September  6,  1954 


Broadcasting 


city 

Albuquerque.  N.  M. 
Alexandria,  La. 
Asheville,  N.  C. 
Cape  Girardeau,  Mo 
Charleston,  S.  C. 
Charleston,  W.  Va. 
Duluth,  Minn. 
Durham,  N.  C. 
Enid,  Okla. 
Fargo,  N.  D. 
Harrisburg.  Pa. 
Hartford,  Conn. 
La  Crosse,  Wis. 
Lake  Charles,  La. 
Las  Vegas,  Nev. 
Manchester,  N.  H. 
Marinette,  Wis. 
Mobile,  Ala. 
Pensacola,  Fla. 
Pittsburg,  Kan. 
Poland,  Me. 
Salt  Lake  City,  Utai 
San  Diego,  Calif. 
Sioux  City,  Iowa 
Valley  City,  N.  D. 
(Fargo  Studio) 

Telecastin 


MR.  HURLEIGH 


jjrleigh  Succeeds  Holies 
(n  Mutual  D.  C.  News  Post 

;OBERT  F.  HURLEIGH,  MBS  news  com- 
mentator, succeeds  Everett  Holies  who  has 
rsigned  as  top  MBS  newsman  in  Washington, 

  D.  C,  the  network 

is  announcing  today 
(Monday). 

Mr.  Hurleigh,  who 
broadcasts  a  daily 
news  commentary 
from  Washington, 
has  been  associated 
with  Mutual  for  the 
past  10  years.  He 
assumes  his  new 
duties  Sept.  20. 

Mutual  said  Mr. 
Holies,  who  joined 
the  network's  Wash- 
ington news  staff  in 
ugust  1950,  has  been  in  charge  of  the  opera- 
pn  since  March  1953.  He  will  announce  his 
iiture  plans  "shortly." 

^BS7  Pre-Elections  Programs 

SRJES  of  eight  pre-elections  programs,  de- 
igned to  present  the  political  "feel"  of  the  na- 
pn  as  determined  in  a  coast  to  coast  study  by 
BS  News,  will  be  broadcast  by  CBS  Radio 
ri  consecutive  Sundays  (12:05-12:30  p.m. 
LjDT)  from  Sept.  12  through  Oct.  31,  the  Sun- 
iv  before  the  Nov.  2  balloting. 

ii 

I J 

jl  UNERAL  SERVICES  were  held  Wednesday 
ir  Maurie  Murray  (Maurice  Fisher),  48,  pro- 
jeer  at  ABC's  WBKB  (TV)  Chicago,  who 
ed  of  a  heart  attack  Aug.  30.  Mr.  Murray  had 
4'pen  with  ABC,  Chicago  since  1946  when  he 
■ined  as  a  radio  producer.  Last  July  he  be- 
ame  program  and  production  manager  of 
j'ENR  before  that  station  merged  with  WLS. 

e  is  survived  by  his  wife,  Rose,  and  two  sons, 
fjobert  and  Shell. 


4BCs  Maurie  Murray  Dies 


fii 


NETWORK  PEOPLE 

rthur  Godfrey,  CBS-TV  star  whose  pilot's 
:ense  has  been  suspended,  awarded  diamond- 
udded  silver  punch  bowl  from  National  Avia- 
3n  Trades  Assn.  at  Virginia  Beach,  Va.,  Aug. 
for  contributions  to  aviation. 


ordon  MacRae,  star,  former  NBC  Radio  Rail- 
>ad  Hour,  signed  by  Ted  Bates  &  Co.,  Holly- 
ood,    as    singing    host,    NBC-TV  Colgate 
■  omedy  Hour. 

imes  Burke,  assistant  news  manager,  CBS-TV, 
!  ;5pointed  assignment  editor,  radio  and  tv  news; 

obert  Skedgell,  special  events  director,  CBS 
it  jadio  news,  and  David  Zellmer,  producer, 

BS-TV's  The  American  Week,  appointed  exec- 

ive  producers,  radio  news  and  tv  news,  re- 

ectively. 

'illiam  McFaddan  to  DuMont  Tv  as  studio 
orations  supervisor. 

illiam  S.  Hedges,  vice  president,  NBC,  ap- 
>inted  chairman,  radio  committee,  Travelers 
id  Society,  N.  Y. 

ick  Joy,  news  director,  KFAC  Los  Angeles, 
tpointed  program  announcer,  CBS-TV's  De- 
mher  Bride. 


Mi 

IN 

T 
E 
L 
E 
V 


N 


1st 


OMAHA'S  PIONEER  STATION 


•  WOW-TV  was  one  of  the  first  eighty  stations 
in  the  nation  (first  in  Nebraska)  to  apply  for 
an  FCC  license. 

•  WOW-TV  was  the  first  station  in  Nebraska  to 
begin  regular  telecasting  (August  29,  1949), 

•  WOW-TV  was  the  sixth  station  in  the  nation 
(first  in  the  Midwest)  to  operate  on  maximum 
power  (February  24,  1953). 

•  WOW-TV  was  the  first  television  station 
in  the  Midwest  to  have  a  color  telecast 
(December  20,  1953). 

WOW-TV's  pioneering  spirit  has  created 
a  growing  Midwest  television  audience. 

This  means  your  advertising  dollars  do 
more  today  on  WOW-TV  and  will  do  more 
tomorrow,  too. 


OMAHA       CHANNEL  6 

NBC-TV*  DUMONT  AFF.  -  100,000  WATTS  — BLAIR  TV  REP. 

A  MEREDITH  STATION 

Affiliated  with  "Better  Homes  and  Gardens" 
and'Successful  Farming"  Magazines. 


;D  '*OADCASTING     •  TELECASTING 


September  6,  1954    •    Page  71 


The 

Nation's  Newest 
Network! 

THE 

THOROUGHBRED 
BROADCASTING 
SYSTEM,  INC., 

will  begin  operations 
on  a  6 -times -per- week 
basis,  broadcasting  the 

"RACE  OF  THE  DAY" 

from  major  race  tracks, 

Mondays  through  Saturdays 
(instead  of  tri-weekly 
as  originally  planned) 

If  you  would  like  to  carry  this 
low-cost,  money-making 
feature 
with 

clem  McCarthy 

and 

PHIL  SUTTERFSEID 

phone,  wire  or  write: 


PROGRAM  SERVICES 


BROADCASTING 
SYSTEM 

315  Coleman  Building, 
Louisville  2,  Kentucky 

PHONE: 
JACKSON  7431 

First  Broadcast 
September  28 


Folsom  Sees  Benefit 
In  Switch  to  45  Rpms 

RCA  president  says  the  newer 
discs  will  be  as  valuable  to 
stations  as  they  have  been  to 
the  general  public. 

THE  SHIFT  from  78-  to  45-rpm  recordings, 
which  stirred  up  a  tempest  a  few  weeks  ago 
when  record  manufacturers  made  clear  they 
intend  to  supply  only  45s  to  broadcast  stations, 
"will  prove  of  the  same  material  benefit  to  the 
radio  stations  as  it  already  has  to  the  public 
and  to  the  industry  as  a  whole,"  RCA  President 
Frank  Folsom  said  last  week. 

Asserting  that  eventually  the  sale  of  all  78- 
rpm  records  will  be  so  small  they  will  be  dis- 
continued, Mr.  Folsom  cautioned  that  "radio 
broadcasters  desirous  of  providing  audiences 
with  the  best  in  popular  music  in  the  period 
ahead  will,  therefore,  find  themselves  at  a  loss 
to  maintain  high  listening  standards,  unless 
they  join  the  change-over  to  45-rpm  recordings." 

After  tracing  a  trend  which  he  said  "became 
markedly  visible  two  years  ago,"  Mr.  Folsom 
said  that  "this  year,  the  sale  of  '78'  popular 
records  is  dropping  at  such  a  rate,  and  '45s'  are 
increasing  so  fast  in  public  esteem  that  we  now 
foresee  the  end  of  records  of  the  old  speed."  He 
continued : 

"Many  radio  stations  aware  of  this  trend 
have  taken  steps  to  stay  abreast  of  the  times  by 
changing  over  to  45-rpm.  Many  others  are  in 
the  process  of  doing  so.  A  number  of  recording 
companies  including  RCA  Victor  have  an- 
nounced that  from  now  on  only  '45s'  will  be 
shipped  as  disc  jockey  records. 

"It  is  recognized  that  the  furnishing  of  rec- 
ords to  stations  is  of  tremendous  mutual  bene- 
fit to  the  stations  and  the  recording  companies. 
Looking  forward  to  the  time  when  78-rpm  rec- 
ords are  no  longer  available,  it  is  clearly  evident 
that  we  will  both  lose  if  stations  are  unprepared 
to  play  the  new  microgroove  records. 

"The  most  popular  record  merchandise  for 
all  companies  in  dealers'  stores  throughout  the 
country  at  the  present  time  is  the  45-rpm  'ex- 
tended play'  albums.  In  many  cases,  these  selec- 
tions are  not  available  in  any  other  speed.  The 
only  way  we  can  get  them  to  radio  stations  is 
on  the  45-rpm  speed. 

"We  sincerely  believe  that  the  problem  of 
providing  radio  stations  with  good  programming 
material  will  get  more  and  more  acute  in  the 
future  for  stations  that  are  not  geared  to  play 
what  record  customers  are  buying,  what  dealers 
are  stocking,  and  what  the  industry  is  record- 
ing .  .  ." 

Muzak  Sues  Restaurant 
For  'Pirating'  Music 

LAWSUIT  accusing  a  suburban  New  York 
restaurant  of  pirating  Muzak  -copyrighted  music 
that  is  transmitted  by  a  New  York  fm  station 
was  filed  by  the  Muzak  Corp.  last  week. 

In  a  complaint  filed  Wednesday  in  the  U.  S. 
District  Court  for  the  Southern  District  of  New 
York,  the  background  music  firm  charged  that 
Wilskers  Inc.,  a  restaurant  in  the  new  multi- 
million-dollar Westchester  Cross  County  shop- 
ping center,  "gave  public  performance  for 
profit"  of  compositions  copyrighted  by  Muzak. 

A  spokesman  for  Muzak  said  the  issue  is 
whether  anyone  has  a  right  to  install  a  sound 
system  containing  an  electronic  device  to  elimi- 
nate commercials  and  other  vocal  material — 
similar  to  the  receiving  units  which  Muzak 
customers  have — for  the  purpose  of  picking  up 
and  playing  the  same  programs  and  copyrighted 


Before  It's  News 

INS-TELENEWS  claimed  a  beat  on  the 
rest  of  the  film  news  service  field  last 
Tuesday  with  an  exclusive,  filmed-in-ad- 
vance  interview  with  Sen.  Karl  Mundt 
(R-S.  D.)  summarizing  and  analyzing 
the  long-awaited  report  on  the  Army-Mc- 
Carthy hearings.  INS  spokesmen  said  the 
interview  had  been  distributed  to  INS- 
Telenews  subscribers  in  time  for  them  to 
telecast  it  when  the  report  was  made  pub- 
lic at  6:21  p.m.  EDT  Tuesday. 


selections  for  which  Muzak  licenses  its  client' 
The  New  York  station  carrying  Muzak  pre 
grams  is  WGHE  (FM).  Commercials,  voce 
material,  etc.,  are  eliminated  for  Muzak  cu- 
tomers  by  a  special  device  installed  in  thei 
receivers. 

Harry  Houghton,  Muzak  president,  said  in 
statement  issued  coincident  with  filing  the  sui 
which  asks  that  Wilskers  be  enjoined  froi  | 
making  unlicensed  public  use  of  Muzak  musi 
and  be  required  to  pay  damages: 

"I  have  been  greatly  alarmed  at  the  increa 
ing  number  of  incidents  involving  the  unlicense 
use  of  music  and  programming  from  our  Muza  ) 
library.  The  result  of  this  has  left  us  with  n ! 
other  alternative  than  to  bring  action  again 
Wilskers  Inc. 

"In  bringing  this  action  we  are  not  onll 
directly  seeking  damages  and  an  injunctio; 
against  this  particular  defendant,  but  throug 
this  legal  process  seek  to  put  others  on  notic- 
that  action  similar  to  Wilskers  is  unauthorize. 
and  a  violation  of  our  rights  and  that  we  wi 
not  hestitate  to  go  to  the  courts  for  such  redre 
and  protection  that  we  shall  from  time  to  tirrj 
deem  expedient  to  protect  our  interests." 

RCA  Thesaurus  Adds 
'Attention  Getters'  Aids 

RCA  Thesaurus  announced  last  week  the  add 
tion  of  a  new  group  of  transcribed  sales  aid 
"Echo  Attention  Getters,"  to  its  "sell  effect: 
catalogue  section  which  includes  various  saL 
aids  such  as  commercial  sound  effects,  con 
mercial  time  and  weather,  and  gift  occasic 
jingles,  audition  discs,  program  signatures  ar 
transcribed  holiday  shows. 

At  the  same  time,  the  transcription  librai 
service  announced  plans  for  its  annual  colle: 
football  show  series,  Pigskin  Parade,  that  fe 
tures  predictions,  big  game  highlights,  sid 
light  stories  and  other  features.  First  broa 
cast  of  the  15-minute  show  series  will  cov' 
Sept.  18  games. 

The  "Echo  Attention  Getters"  consist  i 
single  words,  such  as  "new,"  "refreshing,"  i 
"bargain"  etc.  to  obtain  audience  attention  I 
repeating  the  words  in  diminishing  volum! 
The  effect,  according  to  RCA  Thesaurus,  is  I 
present  a  big  production  sound  to  local  cor| 
mercials. 

13  Join  Keystone 

THIRTEEN    stations    have   joined  Keystoi)1 
Broadcasting  System  as  affiliates,  bringing 
total  to  764,  the  network  announced  Tuesdai 
New  affiliates,  according  to  Blanche  Stein,  st| 
tion  relations  director,  are: 

WZOB  Fort  Payne,  Ala.;  WETU  Wetumpt 
Ala.;  KYOS  Merced,  Calif.;  WILO  Frankfo 
Ind.;  WPGW  Portland,  Ind.;  WARE  Ware,  Mas  , 
KRES  St.  Joseph,  Mo.;  WKXL  Concord,  N.  II 
WENC  Whiteville,  N.  C;  WCVI  Connellsvil  J 
Pa.;  WDXL  Lexington,  Tenn.:  WWW  Fairmoi 
W.  Va.;  WETZ  New  Martinsville,  W.  Va. 


Page  72    ®    September  6,  1954 


Broadcasting    •  Telecasti:- 


AWARDS 


Legion  auxiliary 
honors  six  shows 

Golden  Mike  awards  are  pre- 
sented for  three  radio  and 
three  tv  programs  at  Washing- 
ton ceremonies. 

MX  PROGRAMS,  three  radio  and  three  tv, 
.ere  honored  last  Wednesday  at  the  fifth  an- 
ual  Golden  Mike  awards  presentation  of  the 
American  Legion  Auxiliary  at  the  Mayflower 
Hotel,  Washington,  D.  C. 
The  programs  were  selected  by  a  nationwide 

 ufoll  of  auxiliary  members  in  three  categories: 

Americanism,  child  welfare  and  the  welfare  of 
he  family  as  a  whole.    Mrs.  Harold  S.  Burdett, 
:    ational  president  of  the  auxiliary,  presented 
;he  awards. 

Awards  for  the  best  "patriotic,  dramatic"  pro- 
Irams  of  1954  went  to:  tv,  Cavalcade  of  Amer- 
■jit.  ABC-TV,  and  radio,  /  Was  a  Communist 
ipr  the  FBI,  produced  by  the  Frederic  W.  Ziv 
"o.  The  /  Was  a  Communist  award  is  the  first 
cr  iolden  Mike  presented  to  a  non-network  show. 
!  'uvalcade  received  its  fifth  consecutive  award 
nd  a  special  Mike  plaque,  commemorating  the 
•[vent,  was  presented  to  Edward  Pechin,  division 
i  lanager  of  the  DuPont  Co.  advertising  depart- 
:  i  lent,  sponsor  of  the  series,  and  Patrick  O'Neal, 
Cavalcade  actor.     Robert  Flood,  Ziv  pub- 
it  city,  accepted  the  award  for  Ziv. 

Awards  for  the  best  children's  programs  were 
resented  to:  tv,  Ding  Dong  School,  NBC-TV, 
nd  radio,  the  Lone  Ranger,  ABC.  Judith  Wal- 
eli&r,  of  NBC,  Chicago,  received  the  award  on 


behalf  of  Dr.  Frances  Horwich,  producer  of 
Ding  Dong.  Raymond  J.  Meurer,  vice  president 
of  the  Lone  Ranger  Inc.,  and  Bonita  Granville 
Wrather,  wife  of  Jack  Wrather,  president  of  the 
firm,  received  the  award  for  the  program. 
Actor  Brace  Breemer,  Lone  Ranger  star,  put 
in  a  surprise  appearance. 

The  "best  all-round  family"  programs  to 
receive  Golden  Mikes  were:  tv,  /  Love  Lucy, 
CBS-TV,  and  radio,  One  Man's  Family,  NBC. 
The  Lucy  Mike  was  accepted  by  "Johnny"  of 
Philip  Morris  Co.,  sponsor  of  the  show,  on  be- 
half of  Lucille  Ball  and  Desi  Arnaz.  William  S. 
Hedges,  NBC  vice  president  for  integrated 
services,  received  the  Mike  for  One  Man's 
Family  on  behalf  of  writer  Carlton  E.  Morse. 

A  special  award  for  past  service  to  the  Amer- 
ican Legion  was  presented  to  Doris  Corwith, 
NBC  supervisor  of  religious  broadcasts  and 
talks,  who  is  a  past  president  of  the  Auxiliary 
and  past  chairman  of  the  radio  committee.  She 
also  is  past  president  of  the  American  Women 
in  Radio  &  Television. 

AWARD  SHORTS 
WJAS  Pittsburgh  presented  award  from  U.  S. 
Marine  Corps,  for  "cooperation  and  generous 
assistance  extended  in  1954  to  the  local  U.  S. 
Marine  Corps." 

John  Rust,  producer,  Justice,  NBC-TV,  pre- 
sented citation  from  standing  committee  on 
legal  aid,  American  Bar  Assn.,  for  "...  un- 
tiring efforts  and  years  of  devoted  service  to 
legal  aid  ..." 

Joe  Grady  and  Ed  Hurst,  co-m.c.'s,  WPEN 
Philadelphia  950  Club,  presented  certificate  of 
award  for  public  service  work  during  1954 
National  Convention  of  VFW,  that  city. 


 PERSONNEL  RELATIONS  

TWA  FOLDS  AFTER 
LOSING  STRIKE 

TELEVISION  Writers  of  America  no  longer 
exists,  western  regional  President  Ben  Starr  in- 
formed the  membership  by  letter  last  week. 
The  letter  followed  a  count  of  votes  on  the  issue 
last  Tuesday. 

Referring  to  a  recent  unsuccessful  strike 
against  the  networks,  Mr.  Starr  said  TWA 
had  proved  itself  "a  principled  union"  by 
refusing  to  sign  a  bad  contract  just  to  per- 
petuate itself.  He  praised  TWA  for  its  "forth- 
right stand  against  blacklisting  .  .  .  this  very 
important  blight  in  our  industry." 

Meanwhile,  individual  TWA  members  are 
reported  joining  Writers  Guild  of  America  West 
(see  story  below). 

Writers  Approve  WGAW 
Ballot  of  325-12 


By 


CONSTITUTION  of  Writers  Guild  of  America 
West  Inc.,  formed  of  former  Screen  Writers 
Guild,  SWG-Tv  Writers  Group,  and  Radio 
Writers  Guild,  was  approved  325-12  at  a 
Beverly  Hills  SWG  meeting  last  month.  A 
concurrent  RWG  meeting  approved  73-23  [B»T, 
Aug.  16]. 

The  SWG  meeting  also  voted  a  constitu- 
tional amendment,  to  be  included  in  the  Nov. 
17  election  of  permanent  officers,  which  bars 
present  Communists  and  sympathizers  from 
WGAW  membership. 

A  joint  WGAW  meeting  followed  separate 
SWG  and   RWG  voting.    F.  Hugh  Herbert, 


- 


|  |  M  


national  advertising  representatives 


1;  NEW  YORK  CHICAGO  DETROIT  DALLAS  ATLANTA  CHARLOTTE 

1  ST.  LOUIS  MEMPHIS  SAN  FRANCISCO  LOS  ANGELES 


Broadcasting    •  Telecasting 


September  6,  1954    •    Page  73 


PERSONNEL  RELATIONS 


a  biq  froq 
in  a  biq  pond 

A  combination  you  can't  beat...  the  booming 
voice  of  an  established  VHF  station  with  max- 
imum power,  1049  foot  tower  and  CBS,  ABC 
and  Dumont  programs  in  a  pond  that  not  only 
includes  America's  25th  metropolitan  market 
but  the  entire  eastern  half  of  Virginia  (including 
Richmond)  and  all  of  northeastern  North  Car- 
olina. Buy  the  granddaddy  of  them  all  -  then 
watch  your  sales  curve  climb. 


REPRESENTED  BY  EDWARD  PETRY  &  CO*  INC, 


channel  3 

MOQEO  LIT 


SWG  president,  was  named  temporary  presi- 
dent. Other  temporary  officers  include  Gomer 
Cool,  vice  president,  RWG  western  region,  as  t 
vice  president;  Morgan  Cox,  chairman,  SWG 
TWG,    secretary-treasurer;    and   as  directors 
Jerome   Lawrence,   national   RWG  president: 
David  Dortort,  SWG  tv  vice  president;  Frank 
Nugent,  SWG  vice  president;  Richard  Breen 
former  SWG  president,  and  Warren  Duff,  chair- 
man, SWG  reorganization  committee.  Frances 
Ingles,   SWG   executive    secretary,   continues : 
temporarily  in  a  similar  WGAW  position. 

Mr:  Lawrence  said  the  vote  answered 
charges  made  by  five  RWG  members  before 
the  meeting  that  the  new  group  leadership 
would  be  "loaded"  in  favor  of  SWG  member- 
ship. 

Other  business  included  a  report  by  Mr.! 
Cox  on  tv  negotiations  with  major  studios.  | 
disaffiliation  with  Author's  League  of  America  i 
effective  Aug.  28,  and  appointment  of  a  com- 
mittee to  plan  affiliation  with  an  overall  writers) 
group  to  be  called  Federation  of  American 
Writers. 

Previously,  Screen  Story  Analysts  Guild,! 
previously  affiliated  with  SWG,  voted  to  changes 
to  IATSE.  Business  agent  Kay  Lenard  saidt 
while  Analysts  and  SWG  have  much  in  com-| 
mon,  "since  Analysts  are  wage-and-hour  em-l 
ployes,  their  interests  can  best  be  served  in  al 
craft  union,  such  as  IATSE." 

Examiner  Recommends  NLRB 
Ruling  Against  KFSD-TV 

A  CEASE  and  desist  order  has  been  recom-| 
mended  by  a  National  Labor  Relations  Board! 
trial  examiner  in  San  Francisco  refraining  Air-| 
fan  Radio  Corp.,  licensee  of  KFSD-TV  Sanl 
Diego,  from  engaging  in  certain  unfair  labor! 
practices. 

The  trial  examiner  after  findings  recommend-a 
ed  that  KFSD-TV  cease  and  desist  from: 

(a)  Restricting  its  employes  by  rule  or  other- j 
wise  from  engaging  in  union  activities  on  com-J 
pany  property  during  non-working  time; 

(b)  Unlawfully  assisting  the  National  Assn.j 
of  Broadcast  Employes  Technicians  (NABET):] 
by  permitting  only  that  labor  organization  tol 
meet  with  its  employes  on  company  property. 

(c)  Making   pre-election  speeches   to  em-l 
ployes  on  company  time  and  property  so  long 
as  it  maintains  a  rule  prohibiting  union  access 
to  company  property  on  non-working  time. 

(d)  In  any  like  or  related  manner  interfer- 
ing with,  restraining,  and  coercing  employes 
in  the  exercise  of  the  right  to  self-organization, 
to  form  labor  organizations,  to  join  or  assist 
International  Alliance  of  Theatrical  Stage  Em-l 
ployes  &  Moving  Picture  Machine  Operators 
(IATSE),  or  any  other  labor  organization,  to 
bargain  collectively  through  representatives  of, 
their  own  choosing,  to  engage  in  concerted  ac-s 
tivities  for  the  purpose  of  collective  bargaining 
or  other  mutual  aid  or  protection,  or  to  refrain 
from  any  or  all  of  such  activities,  except  to  the' 
extent  that  such  right  may  be  affected  by  an 
agreement  requiring  membership  in  a  labor  or- 
ganization as  a  condition  of  employment,  as 
authorized  in  Section  8  (a)  (3)  of  the  Act. 

KTTV  (TV)  Union  Vote  Asked 

THE  National  Assn.  of  Broadcast  Employes 
&  Technicians  has  filed  a  collective  bargaining 
election  petition  with  the  National  Labor  Re- 
lations Board  for  between  25  and  30  program 
department  members  at  KTTV  (TV)  Holly- 
wood. The  group  currently  is  represented  by 
IATSE,  whose  contract  expires  Oct.  31. 
NABET  represents  KTTV  engineers  and  light- 
ing technicians. 


Page  74    •    September  6,  1954 


Broadcasting   •  Telecasting 


Reprints  of  articles 
appearing  in  this  section 
are  available 
at  nominal  cost  Write  to 

*  'ADCASTIN6  .  TELCCASTINO 


features 


WANT  THE 
WOMAN'S 
EAR  IN 
ROCHESTER  ? 


MR.  HOOPER  GIVES  YOU  THE  ANSWER:- 

Hooperatings— July  1954 


DAYTIME  SHARE  OF  AUDIENCE:- 


STATION 

WHEC 

STATION 

B 

STATION 

c 

STATION 

D 

STATION 

E 

STATION 

F 

MONDAY  THRU  FRIDAY 
8  A.M.-12  NOON 

41.7 

19.4 

18.5 

17.6 

1.9 

0.9 

MONDAY  THRU  FRIDAY 
12  N00N-6  P.M. 

;  36.9 

19.9 

24.4 

8.0 

5.7 

2.8 

And  it  goes  without  saying  that  WHEC  is  practically  unchallenged  in  presentation 
of  the  top  daytime  shows.  Latest  Pulse  survey  confirms  above  Hooperatings, — 
in  fact,  WHEC  has  lead  consistently  the  Rochester  radio  field  ever  since  the  first 
Hooperatings  were  made  in  Rochester  way  back  in  1943  .  .  . 

Right  now  we  can  offer  you  some  fine  adjacencies,— also  some  good  participations. 
If  you  want  the  woman's  ear  in  Rochester  vou  want  WHEC! 

BUY  WHERE  THEY'RE  LISTENING  .  .  .  ROCHESTER'S  TOP-RATED  STATION 


NEW  YORK 
5,000  WATTS 


Repreientaliver.  EVERETT- McKINNEY,  Inc.  New  York,  Chicago,  IEE  F.  O'CONNELL  CO..  lot  Ange/«,  Son  Francisco 


They  live  on  the  Pacific  Coast... 

they  listen  to  DON  LEE  RADIO* 


/.•/.. 


-"7 


Don  Lee  IS  Pacific  Coast  Radio 

For  high  score  in  coverage,  choose  six  letters  .  .  .  D-O-N  L-E-E, 
the  45-station  network  that  sells  45  important  Pacific  Coast  markets 
from   within.    It's    the   nation's   greatest   regional  network. 


Don  Lee  Broadcasting  System, 
Hollywood  28,  California, 

Represented  nationally  by 
H-R  Representatives,  Inc. 


MONEY  MAKER 

This  250  watter  does  $200,000  a  year  in  a 
town  of  8,000  people.   The  story  tells  how. 


'WE  DRIVE  like  hell  on  Main  Street,  not 
Madison  Avenue.  We  are  satisfied  with  a 
reasonable  profit  and  a  comfortable  opera- 
tion, geared  for  the  long  haul.  You  see,  we 
think  radio  is  here  to  stay." 

That  graphic  statement  epitomizes  the 
working  philosophy  of  Ben  Sanders,  presi- 
dent and  general  manager  of  KICD  Spencer, 
Iowa,  a  minuscule  250  w  station  set  in  a 
town  with  fewer  than  8,000  inhabitants. 

It's  a  philosophy  that  pays  off,  too.  In 
1945,  when  Mr.  Sanders  took  over  opera- 
tions of  the  then  three-year  old  KICD,  the 
station's  gross  revenue  was  $5,600.  Last 
jyear,  KICD  time  sales  totaled  $199,913  be- 
fore agency  commissions,  and  this  with  a 
i  base  rate  of  $50  an  hour  on  a  one-time  basis. 
After   meeting   a   payroll   of   well  over 
$100,000  for  the  year  and  paying  federal  in- 
come taxes  of  about  $12,000,  the  profit  de- 
scribed as  "reasonable"  by  Mr.  Sanders  came 
to  $22,303,  better  than  10%  of  the  station's 
gross. 

Mr.  Sanders'  allusion  to  Madison  Avenue 
("I  don't  think  you'll  find  a  Main  Street  in 
New  York  City")  is  uttered  without  a  trace 
of  envy.  The  bulk — better  than  90% — of 
KICD's  business  is  local,  with  roughly  5% 
coming  from  regional  advertisers,  4%  from 
national  spot  accounts  and  1%  from  net- 
work (MBS)  business. 

Mr.  Sanders  explains:  "We  take  what  we 
get  in  the  national  and  regional  fields  but 
we  don't  spend  time  or  money  going  after 
the  ivory  towers.  When  they  try  us  we  pro- 
duce.  In  most  cases  they  stay." 

Summing  up  his  theory  of  station  opera- 
tion in  a  credo  he  has  frequently  expounded 
at  industry  meetings,  Mr.  Sanders  states: 

"Invest  in  radio  as  a  medium  and  it  will 
yield  ample  returns.  But,  first,  invest.  Too 
many  stations  put  the  cart  before  the  horse. 

"Staff  is  the  most  important  ingredient. 
First,  we  secured  thoroughly  experienced 
men.  The  best  way  to  get  them  is  to  pay 
them  the  coin  of  the  realm.  Pay  'em  enough 
that  they  can't  afford  even  to  listen  any  place 
else.  [Total  KICD  salaries  run  $100,971 
per  year,  including  commissions  to  the  two 
salesmen.]  Next,  get  good  material  and 
build  it  around  these  men,  good  local  boys 
and  girls. 

"The  FCC  says  you  shall  serve  the  public 
j  interest,  convenience  and  necessity.  Our 
'  policy  is  to  do  it  all  the  way.  Give  the  pub- 
lic what  they  want,  when  they  want  it,  in  a 
friendly  easy-going  manner.  Live  and 
broadcast  the  lives  they  live — local  news, 
local  music,  local  sports,  local  names.  Play 

Broadcasting    •  Telecasting 


network  as  merely  an  added  prop,  not  a 
foundation. 

"Our  audience  is  our  most  valued  posses- 
sion, even  more  so  than  our  sponsors.  Spon- 
sors leave  us  if  we  don't  have  the  audience. 
If  we  have  the  audience,  they  can't  afford 
to  leave  us. 

"Charge  a  fair  rate.  Make  it  stick.  Lose 
the  business  before  cutting  your  rate. 

"We  are  interested  only  in  advertising  serv- 
ices and  merchandise  that  are  good  enough 
for  our  audience.  And  our  audience  knows 
that.  We  don't  try  to  sell  them  Christmas 
tree  ornaments.  Nor  do  we  brag  about  our 
mail  count.  We  don't  even  keep  track  of 
it.  The  only  thing  an  advertiser  is  interested 
in  is  results." 

When  it  comes  to  programming,  Mr.  San- 
ders' first  principle  is,  "Spend  money.  Spend 
it  wisely,  but  spend  money,"  he  declares. 
"Buy  good  men,  buy  good  music,  and  get 
out  of  the  studio.  Go  to  the  audience.  Tape 
interviews  with  farmers,  remotes  from  sports, 
remotes  from  special  events,  on-the-spot 
pickups  from  news  happenings,  sponsored 
or  not,  get  'em.  Stay  away  from  'produc- 
tions' a  la  long  hair.   Just  give  'em  what  they 


want.  Insert  the  advertising  in  an  easy  man- 
ner, effectively,  without  'bothering.' 

"Get  the  right  newsman,  then  give  him  a 
free  hand.  He's  one  of  your  most  important 
men.  Let  him  have  'sources,'  even  if  they 
cost  money  .  .  ." 

Mr.  Sanders  places  no  more  importance 
on  "success  stories"  of  KICD's  advertisers 
than  he  does  on  the  station's  mail  count. 
Noteworthy,  despite  this  attitude,  are  the 
experiences  of  several  KICD  clients.  One, 
Spencer  Sewing  Machine  Co.,  offered  a  $50 
allowance  for  old  machines  traded  in  on  a 
certain  new  model  and,  using  its  regular 
daily  show  plus  a  few  spots,  sold  27  ma- 
chines worth  $5,088  in  ten  days.  This  same 
company  used  28  announcements  on  KICD 
for  a  contest  to  locate  the  oldest  sewing  ma- 
chine in  the  area  and,  even  with  this  limited 
appeal,  pulled  1,636  replies  from  118  towns 
in  three  states — Iowa,  Minnesota  and  Nebra- 
ska. 

Chozen's  department  stores  in  Spirit  Lake 
(25  miles  from  Spencer)  and  Jackson,  Minn. 
(35  miles  away),  involved  KICD  in  an  ef- 
fectiveness test  when,  after  using  newspaper 
ads  in  Jackson  and  some  spots  on  a  nearby 
radio  station  with  results,  Mr.  Sanders  de- 
scribed as  "indifferent,"  the  Spirit  Lake  store 
took  a  package  of  ten  announcements  on 
KICD.  Result:  the  biggest  sale-opening  in 
the  history  of  the  Spirit  Lake  store  and  an 
upsurge  of  sales  in  Jackson. 

Another  Spirit  Lake  retailer,  Herschell 
Hill,  disposing  of  his  store  because  of  ill 
health,  used  $132  worth  of  spots  on  KICD 
to  advertise  his  closing  out  sale.  After  mov- 
ing over  $18,000  worth  of  merchandising 
he  had  to  cancel  some  spots  because  he  was 
sold  out. 

Mr.  Sanders  probably  has  it  right  when  he 
looks  at  his  station's  list  of  more  than  225 
regular  local  advertisers  and  comments: 
"Most  of  them  have  attained  success  or  they 
wouldn't  continue  to  use  KICD." 


ASIDE  from  being  a  money-maker,  KICD  also  seems  to  be  happy  working  grounds  for 
employes,  most  of  whom  have  been  with  station  for  number  of  years.  L  to  r  (back 
row):  Ken  Black,  commercial  manager;  Filmore  Stoermer,  farm  director;  Corliss  Von 
Housen,  engineer,-  (middle  row):  Ben  Sanders,  president  and  general  manager;  Tom 
Shumate,  production  director;  Hank  Cate,  sales  representative;  Mason  Dixon,  program 
director;  Ginger  Phillips,  copywriter;  Loyal  Farrel,  announcer;  Mary  Lundt,  copy- 
writer; Steve  Allen,  announcer;  (front  row):  Phyllis  Hintz,  secretary;  Mel  Hagberg, 
traffic  manager;  Jack  Wedel,  announcer;  Hans  Neilson,  custodian;  Eldon  Kanago, 
chief  engineer;  Deone  Reeser,  secretary-treasurer;  Bernice  Christensen,  bookkeeper, 
Bob  Tuttle,  engineer.  Those  not  present  for  the  picture  include:  Harvey  Sanford,  news 
director;  Bill  Higgins,  announcer  and  Vinton  Arnold,  special  Great  Lakes  correspondent. 


September  6,  1954 


Page  77 


i 


A  MAJOR  SPEECH 
ON  MAJOR  ISSUES 


SARNOFF  SPEAKS  HIS  MIND  ON  COIOR,  RADIO,  THE  FUTURE 


WHAT  will  be  the  respective  positions  of  radio  and  television  net- 
works? 

What  is  color  television's  future?  Black-and-white? 
Should  networks  editorialize? 

What  should  networks  do  in  the  Bricker  investigation? 

Do  affiliates  owe  networks  an  obligation  in  such  an  investigation? 

How  is  the  science  of  electronics  shaping  the  world?  What  will 
the  future  offer? 

What  about  tv  receivers  with  no  tubes — not  even  a  cathode  tube? 
How  soon? 

These  questions,  and  many  others,  were  answered  in  detail  and 
with  no-holds-barred  courage  last  Tuesday  by  Brig.  Gen.  David 
Sarnoff,  RCA-NBC  board  chairman,  in  an  historic  address  to  NBC- 
TV  affiliates  at  the  Drake  Hotel,  Chicago. 

Throwing  away  a  prepared  speech,  or  "boiler  plate"  as  he  termed 
it,  Gen.  Sarnoff  indulged  in  one  of  the  infrequent  ad  lib  disserta- 
tions that  have  given  him  a  national  reputation  as  an  extemporane- 
ous speaker. 

Herewith  are  excerpted  portions  covering  all  the  principal  points 
of  an  hour-and-a-half  talk  that  revealed  his  private  thoughts  about 
many  of  the  major  issues  confronting  radio  and  tv  broadcasters — 

THE  FUTURE  OF  RADIO  NETWORKS 

Gen.  Sarnoff  showed  deep  concern  over  the  future  of  radio  net- 
works as  he  faced  NBC-TV  affiliate  operators,  a  large  share  of 
whom  are  NBC  Radio  affiliates. 

"...  I  might  call  your  attention  to  the  plight  of  the  radio  net- 
works, for  example.  You  know  there  is  an  awful  lot  of  misinfor- 
mation about  them.  I  sometimes  thought,  although  I  wasn't  always 
sure,  that  perhaps  one  of  the  best  things  that  could  happen  would 
be  for  all  the  networks  to  publish  their  figures  of  income  and 
profits  both  in  radio  and  television,  and  I  don't  want  to  exclude 
losses,  by  the  way— income,  profits,  and  losses.  And  if  they  were 
kept  on  a  uniform  basis,  if  all  networks  kept  their  books  on  the 
same  basis,  so  you  could  really  have  an  intelligent  comparison 
between  them,  oh,  how  surprising  to  some  that  information  would 
be. 

"Some  people  who  claim  or  think  they  are  making  profits  might 
discover  that  it  wasn't  the  apples  but  the  oranges  that  were  making 
the  profits,  or  vice  versa. 

"I  think  I  need  not  dwell  upon  the  fact,"  he  said,  "that  if  you 
were  today  making  your  will,  and  you  had  to  decide  on  securities 
that  you  would  select  for  your  wife  and  children,  for  their  suste- 
nance and  future  after  you  are  gone,  that  you  are  not  likely  to 


make  that  investment  today  in  a  radio  network.  I  mean  just  a! 
radio  network  and  nothing  else.  I  shouldn't  think  the  advice  you 
would  get  from  financially-minded  experts  would  be  that  a  profit- 
able, growing  and  promising  enterprise  in  the  United  States  is 
radio  network. 

"I  have  had  the  thought  for  some  time  that  there  was  only  one 
direction,  incomewise,  for  radio  networks  to  go,  and  that  is  down 
instead  of  up.  I  was  challenged  in  that  view  and  I  had  hoped  right 
along  that  I  might  be  wrong  because  there  is  no  statement  I  would 
rather  be  wrong  in  than  in  that  one,  but  what  are  the  facts  today? 

"Every  now  and  again  you  hear  about  some  national  advertiser 
cancelling  his  programs  on  radio  networks.  Daytime  as  well  as 
nighttime. 

"If  a  business  starts  going  down,  it  is  very  difficult  to  arrest  the 
decline,  and  it  is  not  so  easy  to  readjust  your  appetite  to  the 
dwindling  victuals  that  are  placed  on  your  plate. 

"We  do  have  this  advantage,  speaking  for  NBC.  We  have 
been  dieting  for  the  last  few  years  on  the  radio  network,  and  we 
have  gotten  slenderized — our  figures  are  trimmed  in  that  respect, 
while  some  of  our  competitors  have  been  more  fortunate  in  the~ 
last  two  or  three  years,  and  they  still  have  to  learn  how  to  get  along ' 
on  the  reduced  rations  of  a  radio  network  diet.  I  hope  that  the 
rate  of  their  radio  decline  will  not  be  so  violent  or  rapid  as  to 
interfere  with  the  health  of  their  remaining  organisms. 

"While  that  is  going  on,  some  independent  radio  stations  as  well 
as  affiliated  stations  have  been  doing  very  well.  They  have  been 
doing  well  through  local  business,  through  spot  business,  through 
all  the  names  that  you  gentlemen  invent  from  day  to  day  that  even 
I  can't  keep  up  with — station  breaks  and  other  kinds  of  breaks — 
but  that  hasn't  helped  the  radio  network  to  grow  and  remain 
healthy.  It  may  be  that  in  radio  perhaps  you  can  get  along  fairly 
well  without  a  network  because  of  the  recorded  programs  and) 
revenues  you  derive  from  local  and  other  sources. 

"If  this  be  so,  and  if  the  radio  network  declines  to  a  point  where 
it  no  longer  has  sufficient  energy  to  sustain  its  body,  you  know  what 
happens  under  those  conditions.  If  you  think  that  a  radio  station, 
particularly  an  important  radio  station  in  an  important  center,  can 
remain  prosperous  regardless  of  whether  it  has  a  national  network 
or  not,  if  you  believe  that,  then,  of  course,  you  will  have  no  interest 
in  the  continued  life  of  a  radio  network.  On  the  other  hand,  if 
radio  networks  should  cease  to  exist,  I  believe  you  would  find  that 
the  importance  of  a  radio  network,  as  an  instrument  of  national 
service  and  national  defense,  would  compel  such  a  network  to 
continue  in  one  form  or  another. 

"To  be  able  to  make  instantaneous  contact  with  all  of  the  peopl; 


n 


Page  78 


September  6,  1954 


Broadcasting 


Telecasting 


If 


,  f  the  country,  wherever  they  may  be,  in  millions  of  automobiles 
;  r  elsewhere,  in  times  of  national  emergency  or  national  disaster, 
is  an  instrument  of  national  defense  that  must  not  be  overlooked. 

"I  don't  say  that  radio  networks  must  die  because  every  effort 
s  being  made  and  will  continue  to  be  made  to  find  new  patterns, 
iew  selling  arrangements,  and  new  types  of  programs  that  may 
irrest  the  declining  revenues.  It  may  yet  be  possible  to  eke  out  a 
poor  existence  for  radio  networks,  but  I  don't  know." 

RCA-CBS  COLOR  BATTLE 

The  competitive  position  of  color  television  has  shifted  from 
itn  era  of  "fancy  claims"  to  "performance,"  according  to  Gen.  Sar- 
koff.  "I  advise  you  to  discount  most  statements  on  color  achieve- 
nents,"  he  said,  belittling  claims  of  fast  tube  production  and  charg- 
ng  those  who  make  the  claims  aren't  providing  the  tubes.  "If  you 
jiave  a  tube,  set  and  programming,  watch  the  performance  of  the 
ube,  set  and  programs  and  you  will  know  as  much  as  the  company 
executives,"  he  said. 

Obviously  angered  by  CBS-Columbia  color  claims  and  their 
demonstration  of  color  and  monochrome  sets  in  the  Drake  Hotel 
bile  NBC-TV  affiliates  were  meeting,  he  said  there  is  room  for 
iverybody  in  color  without  running  down  competitors.  "Within  a 
iecade  everything  that  exists  today  will  be  obsolete,"  he  predicted. 
This  industry  lives  on  obsolescence  which  means  replacement  by 
setter  equipment  and  services." 

Gen.  Sarnoff  got  down  to  specifics — CBS — in  referring  to  a  Mon- 
Jay  slogan  at  the  CBS-Columbia  distributor  meeting:  "Aren't  you 
glad  you  waited  for  CBS-Columbia  color?"  He  said,  "What  is  CBS 
color?" 

"Is  it  the  incompatible  system,"  he  asked.    "We  still  are  waiting. 
>We  welcome  CBS  into  the  respectable  society  of  compatible  color 
television.   We  expect  they  will  do  a  first  class  job.   But  for  CBS  to 
claim  credit  for  having  brought  color  to  its  present  stage  reflects  a 
i  degree  of  shyness,  modesty  and  self-effacement  I  wish  I  had,"  he 
-said.    "NBC's  competitor  is  just  now  starting  its  introductory  year 
fas  we  have  concluded  ours.    We  mean  to  continue  keeping  ahead 
and  to  broaden  the  base  of  commercial  color  television." 

Looking  into  color's  future,  he  recalled  the  Army's  combat  tele- 
vision maneuvers  in  August  [B«T,  Aug.  16]  and  observed,  "Man 
'can  now  see  the  world  from  one  place."  He  continued,  "The  time 
will  soon  come  when  the  broadcaster  can  no  more  ignore  color  than 
'a  movie  producer  can  ignore  sound.  The  added  cost  of  color  will 
be  so  slight  that  the  broadcaster  will  not  be  justified  in  broadcasting 
black-and-white  only." 

As  to  commercials,  he  said  advertisers  will  demand  color  pro- 
grams and  especially  color  commercial  messages.  He  reminded  that 
many  millions  are  spent  on  color  in  printed  media  and  for  pack- 
aging. Both  impact  and  recollection  are  strengthened  by  color,  he 
said. 

Gen.  Sarnoff  announced  the  RCA  21 -inch  tube  and  simplified 
receiving  set  will  be  demonstrated  Sept.  15  at  the  Princeton  labora- 
tory. The  tube  is  to  cost  $175,  same  as  the  CBS  19-inch  tube. 
Referring  again  to  competitive  color  tubes,  he  said  the  rejection 
problem  in  mass  production  is  of  first  importance.  Other  problems, 
besides  rejections,  are  uniform  color  across  the  entire  tube  face, 
brightness,  resistance  to  temperature,  ability  to  stand  shipping  and 
simplicity  of  production. 

"We  believe  we  have  solved  the  problems,"  he  said. 

Color  set  sales  will  increase  with  great  rapidity,  awaiting  steadi- 
ness of  service,  simplicity  of  operation  and  the  right  price,  he  ex- 
plained. "Once  the  price  is  down  to  $500  retail,  color  will  develop 
to  an  astonishing  degree,"  he  said.  "Then  $400,  $300  and  so  on. 
The  $500  21 -inch  set  is  not  so  far  away — possibly  only  a  year." 

SCIENCE 


Two  years  ago  Gen.  Sarnoff  asked  his  organization  to  give  him 
three  birthday  gifts  within  five  years  when  he  would  observe  his 
50th  anniversary  in  electronics.  They  were  magnetic  tape  recording 
cf  television,  an  electronic  air  conditioner  and  amplification  of  light. 
NBC-TV  will  use  tape  recordings  of  tv  programs  experimentally 
'  within  a  matter  of  months,  he  predicted.    Substantial  progress  has 


been  made  in  electronic  air  conditioning  but  it  still  is  in  the  labora- 
tory stage.  Progress  has  been  made  in  amplification  of  light,  with 
a  possibility  it  will  be  achieved  some  time  in  the  future — "five  years 
on  a  guess." 

Within  a  few  years  there  will  be  no  tubes  in  a  television  receiver, 
not  even  a  cathode  tube,  Gen.  Sarnoff  predicted,  scoffing  at  competi- 
tors who  speak  in  terms  of  one  and  three-gun  tubes,  masks  and 
similar  details  "that  belong  to  the  language  of  the  past." 

He  pictured  a  day,  not  many  years  away,  when  a  "tv  box  no 
larger  than  a  cigar  box,  with  tuning  and  volume  controls,  will  pro- 
duce a  tv  picture  of  any  desired  size  on  a  wall  screen  in  every  room 
in  the  house.  The  image  will  be  black-and-white  or  color  and 
neither  the  control  box  nor  screen  will  use  any  tubes.  This  electro- 
luminescent screen  will  resemble  in  some  ways  16  and  35mm  movie 
screens.  The  new  "television  language"  will  utilize  transistors, 
whose  universal  employment  awaits  practical  production  develop- 
ments. 

INVESTIGATIONS  AND  AFFILIATES 

Gen.  Sarnoff  hit  the  Washington  probe  situation  head-on.  "We 
don't  welcome  it,"  he  said,  "but  we  don't  fear  it.  We  have  no 
apologies  for  what  the  network  is  doing.  Since  it  was  decided  to 
conduct  a  'study,'  we  welcome  the  opportunity  to  cooperate  and  to 
present  our  case,  telling  what  we  know  about  network  operations. 

"This  is  an  opportunity  for  us,  and  other  networks,  to  start  edu- 
cating the  public  and  even  legislators  about  what  the  network  is 
doing  and  its  place  in  the  American  system  of  broadcasting." 

If  it  is  a  constructive  inquiry  to  get  at  the  facts,  he  welcomes  it, 
Gen.  Sarnoff  said.  "If  otherwise  (I  don't  suggest  it  is),  then  we  will 
meet  it  as  it  comes  and  defend  ourselves  as  best  we  know  how." 

"Let's  take  a  constructive  attitude.  Nothing  can  be  gained  by 
being  apprehensive.  They  asked  for  information — if  proper,  we 
want  to  supply  it." 

As  to  the  role  of  NBC  affiliates,  he  said,  "if  you  feel  the  fate  of 
networks  is  not  important,  I  think  there  is  no  reason  for  you  to  take 
our  troubles  on  your  shoulders.  If  you  feel  the  future  of  networks 
is  your  business  as  well  as  ours,  if  you  want  freedom  for  your  busi- 
ness to  be  run  without  undue  pressure,  if  you  believe  there  is  no  con- 
flict of  interest  between  the  network  and  affiliated  stations" — if  these 
premises  are  accepted,  he  said,  affiliates  can  decide  their  role  in  the 
investigation.  He  added  that  national  networks  naturally  attract 
the  interest  of  legislative  bodies. 

EDITORIALIZING  BY  NETWORKS 

Asked  if  networks  and  corporate  entities  should  take  editorial 
positions,  Gen.  Sarnoff  said  he  has  thought  "a  good  deal  about  this 
vital  question."  He  was  in  "complete  agreement"  with  Dr.  Frank 
Stanton  in  the  CBS  president's  Aug.  26  simulcast  editorial  in  regard 
to  the  claim  that  radio  and  tv  networks  should  have  the  same  chance 
as  the  press  to  cover  hearings. 

He  distinguished  between  an  editorial  dealing  only  with  a  network 
problem  and  one  covering  controversial  public  questions.  He  sep- 
arated, too,  the  right  to  editorialize  and  the  execution  of  this  right. 
"A  policeman  carries  a  loaded  gun,"  he  said.  "Firing  it  is  another 
matter." 

Newspapers  have  the  right  to  be  Republican  or  Democratic,  he 
continued.  With  only  a  few  networks  operating,  all  might  be  Demo- 
cratic, for  example,  raising  the  question  of  control  of  public  opin- 
ion. Then  he  asked  if  a  network,  like  a  newspaper,  should  editorial- 
ize once  a  day  and  face  the  problem  of  granting  other  sides  the  op- 
portunity to  answer  on  prime  time.  "You  could  go  bankrupt,"  he 
said. 

NBC  does  not  editorialize,  Gen.  Sarnoff  explained,  but  it  is  not 
ready  to  abandon  the  privilege  of  editorializing.  He  warned  that 
editorializing  could  easily  raise  the  question  of  network  licensing. 
Getting  to  another  basic  phase,  he  distinguished  between  editorial- 
izing by  networks  and  by  individual  stations  and  pointed  out  the 
special  problems  involved  if  a  network  imposes  its  views  on  affiliated 
stations.  "It's  not  enough  just  to  say  that  an  affiliate  can  reject  the 
editorial,"  he  continued. 


,  Broadcasting    •  Telecasting 


September  6,  1954 


Paae  79 


 MANUFACTURING  

CBS-COLUMBIA  COLOR  TELEVISION  SETS 
DRAW  APPLAUSE  AT  CHICAGO  SHOWING 

CBS-Columbia's  new  color  sets,  priced  from  $950  to  $1,100,  merited 
immediate  enthusiasm  from  tv  dealers  and  distributors  when  they 
were  shown  last  Monday  in  Chicago.  Plans  were  announced  to  de- 
liver 2,000  to  2,500  sets  per  month. 


COLOR  television  blossomed  last  week  into  a 
fully  competitive  medium  supported  by  mass- 
produced  receivers  as  CBS-Columbia  unveiled 
its  new  line  of  sets  at  a  world  premiere  staged 
at  the  Drake  Hotel,  Chicago.  CBS-Columbia 
also  introduced  a  new  line  of  sweep-tuning 
black-and-white  sets  that  replace  the  familiar 
turret  tv  tuners. 

CBS-Columbia's  color  sets  feature  the  Color- 
tron  205-square  inch  tube,  giving  a  picture 
described  as  close  to  the  21 -inch  black-and- 
white  tube.  Prices  range  from  $950  to  $1,100, 
depending  on  cabinet. 

The  new  color  sets  were  shown  last  Monday 
night  to  distributors  from  all  over  the  nation 
via  30  minutes  of  film  programming  on  closed 
circuit  from  New  York.  First  pictures  on  the 
large-sized  color  tubes  brought  cheers  from 
distributors  and  their  sales  representatives. 

The  four  sets  shown  at  Chicago  were  turned 
out  on  a  production  basis  at  the  CBS-Columbia 
Long  Island  City,  N.  Y.,  plant  a  fortnight  ago, 
distributors  were  told.  They  were  informed 
CBS-Columbia  is  ready  to  deliver  2,000  to 
2,500  sets  per  month,  and  will  be  able  to  step 
up  this  quota  as  demand  develops. 

CBS-Columbia's  sets  are  based  on  tubes  hav- 
ing the  fluorescent  colored  dots  printed  by  a 
photographic  process  on  the  inside  face  of  the 
tube  [B»T,  July  12]. 

New  Monochrome  Set  for  $135 

A  feature  of  the  Chicago  show  was  announce- 
ment of  a  17-inch  table  model  monochrome 
set  designed  to  retail  at  $135.  This  was  shown 
in  mockup  form  but  the  rest  of  the  new  line 
appeared  in  working  models.  The  new  sweep- 
tuner  uses  a  horizontal  channel  selector  in  the 
form  of  a  bar  that  covers  the  full  tuning  range. 
Channels  are  indicated  by  boxed  squares  and 
tuning  is  achieved  by  moving  the  bar  to  the 
desired  box  followed  by  fine  tuning  via  a  small 
knob.  Uhf  strips  can  be  added,  it  was  stated. 

Seymour  Mintz,  CBS-Columbia  president, 
said  the  industry  "might  conceivably  produce 
30,000  color  receivers  by  the  end  of  this  year," 
though  adding  that  availability  of  components 
is  still  a  big  obstacle.  He  predicted  30  to  40 
million  color  tv  sets  may  be  sold  by  the  end  of 
1960,  followed  by  replacements  at  the  rate  of 
6  million  a  year. 

The  color  premiere  opened  with  a  slide 
showing  a  red-coated  girl,  augmented  by  a 
checkered  test  pattern.  This  image,  plus  a 
color  film  showing  the  moving  wings  of  a 
multi-colored  parrot,  led  to  cheers  and  ap- 
plause from  the  dealer  group.  Films  were  in 
Technicolor. 

A  series  of  film  shots  showed  plastic  products, 
satins,  plaids,  multi-colored  fabrics  and  similar 
commodities.  Detail  was  sharp  in  most  cases, 
and  familiar  packages  appeared  in  faithful  color 
aside  from  an  overly  deep  blue  box  of  Ivory 
soap  flakes,  as  portrayed  on  one  of  the  four 
receivers.  A  girl's  arm  showed  faithful  repro- 
duction of  flesh  tones,  as  did  flesh  tints  in  a 
simulated  moonlight  terrace  scene  in  which 
cigarettes  were  lighted. 

Salads,  seafood  and  beverage  displays  were 
presented  in  realistic  manner.  Cosmetic  dis- 
plays were  effectively  shown,  as  were  four 
cigarette  packages.  On  the  receiver  observed, 
a  Pall  Mall  red  appeared  a  little  on  the  bronze 

Page  80    •    September  6,  1954 


side.  Package  patterns  and  lettering  were 
sharp.  Other  views  showed  a  chicken  dinner, 
carpeting,  roof  shingles  and  decorator  sketches 
followed  up  by  views  of  the  finished  room. 

New  York  studio  shots  showing  a  CBS  color 
shipping  tag  display  appeared  on  the  observed 
set  to  be  reddish  at  the  left  and  greenish-gray 
at  the  right,  but  these  effects  were  not  noticed 
when  the  Technicolor  films  were  shown. 

A  Technicolor  short  subject  on  the  theory 
of  atomic  energy  was  sharp  and  realistic.  None 
of  the  observers  contacted  offered  any  criticism 
of  this  reproduction. 

The  new  CBS-Columbia  sets  carried  two  live 
programs  Tuesday — NBC-TV's  Today  and 
CBS-TV's  Danger.  Observers  who  were  con- 
tacted felt  the  reproduction  was  superior  in 
every  respect.  One  of  the  four  sets  observed 
during  Danger  was  marred  by  evidence  of  a 
lavender  tint  and  another  was  a  little  on  the 
orange  side  across  the  top  of  the  screen,  but 
these  details  may  have  been  due  to  the  fact 
that  the  sets  were  installed  just  a  few  minutes 
before  the  Danger  program  to  accommodate 
the  crowd. 

Live  programs,  picked  up  off  the  air  from 
Chicago  stations,  seem  to  confirm  performance 
promises  made  by  CBS-Columbia  executives 
during  the  closed  circuit  film  demonstrations. 

Among  those  at  the  demonstration  for  CBS 
were  Dr.  Peter  Goldmark,  research  vice  presi- 
dent; Louis  Hausman,  CBS-Columbia  executive 
vice  president;  Anthony  Wright,  CBS-Columbia 
engineering  vice  president.  Dr.  Frank  Stanton, 


WFAA-TV  Dallas,  Tex.,  on  Sept.  26  will 
increase  its  power  tenfold  to  274  kw, 
making  it  the  most  powerful  tv  outlet  in 
Texas,  the  station  claims.  Checking  the 
final  shipment  of  equipment  from  RCA 
are  (I  to  r)  Ralph  Nimmons,  station  man- 
ager of  the  ch.  8  outlet,  and  Bill  Ellis, 
chief  engineer.  WFAA-TV  also  is  building 
a  1,521 -ft.  tower  which  will  be  put  into 
use  when  the  station  increases  its  power 
to  316  kw  next  year. 


CBS  president,  addressed  the  all-day  distributo  ( 
meeting. 

CBS-Columbia  sets  use  a  44-tube  chassi  • 
and  have  six  customer-operating  controls,  tw<' 
more  than  standard  monochrome  receivers.  / 
hue  control  changes  picture  tints  to  individua 
tastes  and  a  chroma-brightness  knob  change 
the  amount  of  color  in  the  picture.  Other  con 
trols  include  an  82-channel  vhf-uhf  tunei 
horizontal-vertical  hold  knob,  contrast  knoi 
and  volume-tone  control,  and  on-off  switch 
The  Columbia  "360"  high-fidelity  audio  systen 
is  included,  using  two  speakers  and  two  soum 
outlets  at  opposite  sides  of  the  cabinet.  Black 
and-white  images  are  received  without  adjust 
ment  of  controls.  Cabinets,  by  Paul  McCobt 
feature  simplicity. 

The  black-and-white  line  utilizes  a  41  m 
15-tube  chassis  said  to  guard  against  plan 
interference  and  similar  signals.  Prices  rang 
from  $135  to  $245  in  black-and-white. 

"The  world's  smallest  portable  radio"  wa 
displayed.  It  includes  a  four-inch  speaker  ant 
is  6-5/16  x  4%  inches  in  size.  Civil  Defens 
bands  are  marked.  Retail  price  is  $29.95. 

Sales  Increase  Predicted 

Harry  Schecter,  CBS-Columbia  sales  vie 
president,  predicted  the  industry  would  sel 
more  than  twice  as  many  radios  as  tv  receiver 
this  year.  "The  industry  can  anticipate  ; 
volume  of  over  60  million  dollars  from  th 
sale  of  an  anticipated  2  million  portable  radio 
during  1954,"  he  said. 

The  cabinet  designs  of  tv  sets  include  louvrei 
sides  to  create  the  illusion  of  smaller  size,  bras 
tips  for  legs  as  a  slenderizing  technique  and  ; 
pecan-color  finish  suited  to  both  modern  an< 
conservative  surroundings. 

In  its  advertising,  CBS-Columbia  plans  t( 
spend  over  $2  million  to  promote  tv  and  radi( 
sets  during  the  autumn.  Gerald  Light,  adver 
tising  and  sales  promotion  director,  said  th< 
campaign  will  be  spearheaded  by  the  Ama 
'n'  Andy  radio  program  sponsored  alternati 
weeks  on  the  full  CBS  Radio  network,  Sun. 
7:30  p.m.,  starting  Sept.  26.  A  major  mer 
chandising  effort  is  planned. 

Theme  of  the  campaign  for  color  sets  wil 
be,  "Aren't  You  Glad  You  Waited  for  CBS 
Columbia  Color?"  Radio  and  tv  spots  will  b< 
used  plus  dealer  co-op  schedules.  Black-and 
white  sets  will  be  similarly  promoted  and  radk 
spot  copy  is  planned  for  the  radio  line.  Tec 
Bates  &  Co.  is  agency  for  the  campaign. 

Reeves  Announces 
Thin  'Plus  50'  Tape 

DEVELOPMENT  of  a  new,  longer  playing 
stronger,  and  less  expensive  magnetic  recording 
tape  was  announced  last  week  by  Reeves  Sound- 
craft  Co. 

Known  as  "Plus  50,"  the  new  tape  was  said 
to  play  50%  longer  than  standard  acetate-base 
tape  because,  due  to  Plus  50's  thinness,  each 
reel  can  accommodate  50%  more. 

Although  only  half  as  thick  as  standard  tape 
it  is  stronger  because  of  DuPont  "Mylar"  poly- 
ester film,  the  company  said,  pointing  out  that 
this  is  the  same  material  used  as  the  base  for 
Soundcraft's  Lifetime  tape,  which  the  firm  "un- 
conditionally guarantees  will  never  break  or 
curl  when  used  under  normal  conditions  of 
recording  and  playback." 

"The  magnetic  oxide  coating  of  Plus  50  tape 
is  full  depth,  with  the  same  bias  characteristics, 
frequency  response,  and  output  level  as  other 
quality  tapes,"  according  to  Frank  B.  Rogers 
Jr.,  vice  president  and  general  manager.  Thus, 
he  said,  "Plus  50  can  be  interspliced  with  life- 
time or  standard  acetate  tape,  and  recorders 
do  not  have  to  be  adjusted  to  it." 

Mr.  Smith  said  Plus  50  had  been  market  - 

Broadcasting    •  Telecasting 


LIVE  ITEMS  FROM  OUR  MORGUE 


Every  lOth  U.S.  paycheck  depends  on  trucks! 


Some  6,773,000  men  and 
women  are  now  employed 
directly  by  the  trucking  in- 
dustry or  in  jobs  which 
depend  on  the  trucking  in- 
dustry for  continuing  success. 

With  a  total  U.S.  labor 
force  of  some  62  million,  this 
means  that  one  out  of  every  ten  employed 
Americans  looks  to  the  trucking  industry  for  his 
or  her  livelihood.  Only  agriculture  provides  more 
jobs  to  more  people. 


The  industry  has  met  its  responsibilities  as  the 
No.  2  U.S.  employer  with  improved  working  con- 
ditions and  a  pay  scale  that,  more  often  than  not, 
exceeds  the  average  for  U.S.  industry  as  a  whole. 
For  example,  the  average  yearly  wage  in  the 
trucking  industry  in  1952  was  $4,333  while  that 
of  private  industries  was  $3,428. 


President,  American  Trucking  Associations 


AMERICAN    TRUCKING  INDUSTRY 


/ 


American  Trucking  Associations 
Washington  6,  D.  C. 


3ROADCASTING 


Telecasting 


September  6,  1954   •    Page  81 


MANUFACTURING 


Truscon  Builds  'em  Tall 


THE  one-legged  giants  now  poking  their 
noses  in  the  sky  in  increasing  numbers  are 
a  breed  of  broadcasting  towers  currently 
gaining  acceptance  for  sound  and  efficient 
construction.  Truscon  Steel  Div.  of  Republic 
Steel,  a  pioneer  builder  of  radio-tv  towers, 
claims  to  have  constructed  the  two  largest 
steel  towers  in  the  world,  both  one-leggers, 
measuring  1,218  feet.  They  are  Air  Force 
radio  transmitting  towers  and  are  located  at 
Thule,  Greenland,  and  Forestport,  N.  Y. 

Truscon,  which  has  constructed  four-  and 
three-legged  towers,  and  still  builds  the 
latter,  built  its  first  one-legger  in  1935.  It 
was  a  374-foot  tower  for  WGAR  Cleveland. 

Tracing  the  history  of  tower  building, 
Truscon  describes  how  bridge-type  construc- 
tion was  tried  years  ago.  Flat  surfaced 
girders  and  heavy  angled  iron,  as  in  Paris' 
Eiffel  Tower,  were  used  at  first.  Some  of 
the  heavy  ones  settled  in  the  ground  and 
some  were  knocked  over  by  high  winds. 
It  was  found  that  flat  surfaces  offered  half 
again  as  much  resistance  to  the  wind  as 
rounded  surfaces.  Today's  towers  are  built 
of  steel  "rod." 

The  firm's  1,218-foot  giants  are  80  times 
as  high  as  they  are  wide.  Each  weighs 
2,280,000  pounds  and  is  constructed  of  steel 
poles  eight  inches  in  diameter.  The  tower 
rests  on  a  base  two  feet  wide,  which  fits 
into  a  ball  and  socket  arrangement  upon  a 
casting.  From  there  on  down  the  load  is 
distributed  to  a  pyramid-shaped  concrete 
base  30  feet  long,  28  feet  wide  and  seven 
feet  high. 


THIS  MONTAGE  compares  Truscon's 
1,218-foot  tower  at  Thule  AFB,  Green-' 
land,  with  the  985-foot  Eiffel  Tower, 
grdndaddy  of  all  giant  steel  towers. 


tested  since  1952  and  that  in  the  period  Sound- 
craft  has  furnished  the  government  with  more 
than  200  million  feet  of  it. 

Soundcraft  said  a  five-inch  reel,  which  holds 
600  feet  of  standard  tape,  will  hold  900  feet 
of  Plus  50,  while  a  seven-inch  reel  will  hold 
1,800  feet  of  the  new  tape  as  against  1,200 
feet  of  standard.  Plus  50  also  will  be  available 
in  lOVi-inch,  3,600-foot  hubs  and  reels  and 
three-inch,  225-foot  reels.  Price:  $4.40  for  the 
five-inch  reel  and  $7.95  for  the  seven-inch. 

Minnesota  Mining  Develops 
'Extra-Play7  Magnetic  Tape 

DEVELOPMENT  of  a  new  magnetic  tape, 
Scotch  brand  "Extra-Play,"  that  automatically 
increases  the  recording  time  of  any  tape  re- 
corder by  50%  has  been  announced  by  the 
Minnesota  Mining  &  Mfg.  Co. 

Key  feature  of  the  new  No.  190  tape  is 
a  high-potency  oxide  coating  only  half  as  thick 
as  standard  coatings  and  a  thinner  backing  of 
tough  cellulose  acetate,  the  company  stated. 
As  a  result,  half  again  as  much  of  this  thinner 
tape  can  be  wound  on  standard-size  reels,  al- 
lowing a  50%  increase  in  recording  and  play- 
back time,  either  dual  or  single  track,  accord- 
ing to  the  firm. 

Retail  prices  for  the  190  tape  are  $14.40  for 
the  3,600-ft.  length  on  an  NARTB  hub  and 
$28.80  for  the  7.200-ft.  length. 

GE's  Brandt  Expects  Sales 
Of  Monochrome  to  Stay  Up 

BLACK  and  white  tv  set  sales  will  continue 
at  high  levels  for  several  years,  with  color 
set  introduction  eventually  adding  "its  tre- 
mendous volume  at  higher  and  still  higher  levels 
as  time  passes,"  according  to  Arthur  A.  Brandt, 


manager  of  radio-tv  sales,  GE,  Syracuse. 

Speaking  before  1,500  Southern  California 
dealers,  trade  press  members  and  guests  at 
"premiere"  showing  of  the  1955  GE  radio-tv 
line  at  Carthay  Circle  Theatre,  Los  Angeles,  a 
fortnight  ago,  Mr.  Brandt  forecast,  "As  mono- 
chrome tv  sales  gradually  decline  over  a  period 
of  years,  color  tv  sales  will  gradually  increase 
so  that  the  industry  will  enjoy  a  volume  of 
about  6  to  7  million  units  annually." 

Radio  set  sales  will  reach  about  6.1  million 
units  in  1954  and  continue  over  6  million 
during  next  two  years,  he  said.  "Don't  think 
of  radio  as  a  static  business  or  one  which  will 
diminish  due  to  tv,"  Mr.  Brandt  warned. 
"We've  seen  it  thrive  and  prosper  right  through 
the  tv  boom.  And  new  technical  advantages 
will  continue  to  keep  it  alive,  vigorous  and 
profitable  to  all  of  us." 

Western  Union  July  Net  Up 

IULY  was  the  first  month  Western  Union  Tele- 
graph Co.'s  net  income  exceeded  the  com- 
parable 1953  period,  WU  announced  a  fort- 
night ago  in  reporting  a  $312,468  luly  net  as 
against  $278,358  for  luly  1953.  Gross  operat- 
ing revenues  for  luly  1954  were  $18,138,528 
compared  to  $18,587,057  for  the  same  month 
last  year.  Net  income  for  the  first  seven  months 
this  year  was  $3,612,582,  or  $2.93  per  share, 
compared  to  $4,598,202,  or  $3.74  per  share 
for  the  same  period  last  year. 

Stromberg-Carlson  Dividends 

STROMBERG-CARLSON  Co.'s  board  of  di- 
rectors has  declared  dividends  of  $0.5625  per 
share  on  the  4Vz%  convertible  preferred  stock 
of  the  company,  payable  Oct.  1  to  stockholders 
of  record  Sept.  15,  and  of  $0,375  a  share  on 
common  stock,  payable  Sept.  30  to  stockholders 
of  record  Sept.  15. 


MANUFACTURING  SHORTS 

Rek-O-Kut  Co.,  Long  Island  City,  N.  Y.,  has 
developed  45  rpm  cueing  adapter  for  disc  m.c.'s 
to  offset  45  rpm  record  cueing  difficulty. 

Burroughs  Corp.,  Detroit  (electronic  manufac- 
turers), announces  acquisition  of  Haydu  Bros., 
Plainfield,  N.  J.,  with  latter  continuing  under 
George  K.  Haydu,  formerly  president,  now  gen- 
eral manager. 

Superior  Electric  Co.,  Bristol,  Conn.,  announces 
new  variable  transformer  types  136  and  236  line 
of  Powerstat  replacing  old  types  1126  and  1226. 

Ernst  Weber's  volume  I  of  Linear  Transient 
Analysis  treating  lumped-parameter  two-termi- 
nal networks  has  been  published  by  lohn  Wiley 
&  Sons,  N.  Y. 

Hycor  Co.  Inc.,  North  Hollywood,  Calif.,  is 
marketing  models  4200  sound  effects  filter  and 
4201  program  equalizer  in  component  form  to 
simplify  custom  installations. 

Aerovex  Div.,  Cinema  Engineering  Co.,  Bur- 
bank,  Calif.,  is  manufacturing  series  of  "PW" 
precision  wire-wound  resistors  in  subminiature 
and  large  sizes,  entirely  encapsulated  in  epoxy 
resin,  to  meet  requirements  presently  met  only 
under  MIL-R-93A,  according  to  the  company. 

John  B.  Tubergen  Co.,  Los  Angeles  electronic 
manufacturers  representative,  changes  firm  name 
to  Tubergen  Assoc. 

Instrument  Div.,  Allen  B.  DuMont  Labs,  Clif- 
ton, N.  I.,  announces  portable,  crystal-controlled 
Time  Calibrator,  Type  300,  providing  10  mc 
sine-wave  and  five  sharply  peaked  pulse  out- 
puts having  repetition  rates  variable  in  decade 
steps  from  1  usee  to  10  millisec,  and  designed 
to  "check  a  great  variety  of  instruments  that 
employ  time  basis,  or  incorporate  timing  func- 
tions." 

Electro-Voice  Inc.,  Buchanan,  Mich,  issuing 
Condensed  Catalog  No.  119  giving  basic  facts 
on  their  products  developed  and  produced  for 
audio  and  video  fields. 

James  M.  Scales  Co.  established  in  San  Fran- 
cisco as  manufacturer's  representatives  special- 
izing in  electronic  equipment  and  supplies. 

Burnell  &  Co.,  Yonkers,  N.  Y.,  announces 
availability  of  S- 16000  upper  single  side  band 
filter  employing  toroidal  coils. 

Howard  W.  Sams  &  Co.,  Indianapolis,  an- 
nounces publication  of  "Analyzing  and  Tracing 
Tv  Circuits"  and  "Audio  Amplifiers,"  fifth  of 
series. 

Herman  Hosmer  Scott  Inc.,  Cambridge,  Mass. 
announces  210-C  Dynaural  Laboratory  23-w 
equalizer-preamp-power  amplifier  with  self- 
contained  dynamic  noise  suppressor.  Firm  also 
introduces  32-w  232-A  lab  power  amplifier 
for  high  fidelity  and  laboratory  applications. 

Philco  Corp.,  Phila.,  in  an  effort  to  halt  price 
cutting  by  discount  houses  and  others,  is  re- 
writing all  contracts  with  distributors  in  order 
that  Philco  may  buy  back  any  merchandise 
sold  by  distributors  to  retail  price  cutters  and 
then  return  merchandise  to  distributors  at 
transaction  cost  to  Philco. 

Kenneth  C.  Meinken,  owner.  Electric  Tube 
Corp.,  Phila.,  setting  up  development  group  to 
engineer  and  produce  cathode  ray  tubes  for 
color  tv. 

Centralab  div.,  Globe-Union  Inc.,  Milwaukee, 
Wis.,  announces  "Snap-Tite"  Model  2  radiohm 


Page  82    •    September  6,  1954 


Broadcasting    •  Telecasting 


SMOOTHER,  EASIER 

TV  CAMERA  CONTROL 


>USTON  -  FEARLESS 

CRADLE 
HEADS 


Perfect  balance  makes  the  big  difference  in  the  terrific 
new  Houston-Fearless  Cradle  Heads!  No  matter  how 
the  camera  is  tilted,  it  is  always  in  absolute  balance . . . 
resulting  in  wonderful  new  ease  of  operation  and 
remarkable  new  smoothness  never  before  achieved. 

This  perfect  balance  is  made  possible  by  the  cradle 
action  of  the  head.  When  the  camera  is  tilted  up  or 
down,  the  cradle  rotates  around  a  constant  center  of 
gravity,  maintaining  positive  balance  at  all  times.  Added 
weight,  such  as  long  lenses  and  camera  accessories,  is 
easily  compensated  for  by  simply  moving  the  camera 
and  the  top  plate  of  the  head  forward  or  back  by  means 
of  a  lead  screw.  This  adjustment  does  not  require 
loosening  the  camera  hold-down  screws. 


HOUSTON 
FEARLESS 


"World's  Largest  Manufacturer  of  TV  Studio 
and  Motion  Picture  Film  Processing  Equipment" 


The  Cradle  Head  rides  on  four  phenolic-covered  ball 
bearing  rollers  for  smooth,  quiet,  easy  tilting.  Panning 
is  also  smooth  and  easy,  accomplished  by  two  precision 
ball  bearings  in  the  base.  Drag  adjustments  and  brakes 
are  provided  on  both  pan  and  tilt. 

FOR  MONOCHROME  AND  COLOR  TV  CAMERAS 
The  new  Houston-Fearless  Cradle  Heads  are  available 
in  two  types:  Model  MCH  for  standard  black  and  white 
cameras.  Model  CH-1  for  the  RCA  Color  TV  camera. 

Like  all  Houston-Fearless  products,  these  new  Cradle 
Heads  are  soundly  engineered  and  precision  built  of  the 
finest  materials  to  give  a  maximum  of  dependable  serv- 
ice. Send  the  coupon  below  for  complete  information 
today. 


THE  HOUSTON-FEARLESS  CORP. 
11807  W.  Olympic  Blvd.,  Los  Angeles  64,  Calif. 

Send  information  on         Q  Cradle  Heads         n  Friction  Heads 
□  Remote  Control  Heads         □  Tripods         □  Dollies 
Q  Camera  Cranes         Q  TV  Pedestals         O  Film  Processors 


1 1801  W.  OLYMPIC  BLVD.,  LOS  ANGEL] 
620  FIFTH  AVE.,  NEW  YORK  20,  N.Y. 


FIRST    "book"  in  television 


LAST 
ALWAYS 

1954-55 


word  in  up-to-date  content 

the  standard  reference  for  buyers 
and  sellers  of  tv  time 


TELECASTING 


YEARBOOK 
MARKETBOOK 


The  most  complete,  authoritative,  and  up-to-the-minute 
compilation  of  television  facts  and  figures.  Like  its 
predecessors,  this  500-page  volume  contains  complete 
data  on  all  tv  stations  throughout  the  world,  statistics  on 
population,  retail  sales  and  other  economic  factors  of 
all  U.S.  television  areas. 

This  TELECASTING  Yearbook-Marketbook  also  lists 
advertising  agencies  and  their  clients  currently  using 
television  advertising,  package  program  companies,  film 
producers  and  distributors,  stations  and  networks  and 
their  executive  personnel.  Actually  there  are  40-odd 
directories  and  listings  covering  every  phase  of 
commercial  television. 


TELEVISIONS     ONE-BOOK  LIBRAR 


The  1954-55  TELECASTING  Yearbook-Marketbook  may  be  ordered 
with  a  year's  subscription  to  BROADCASTING  •  TELECASTING 
lor  only  $9.00.    Single  copies  are  available  at  $3.00  each. 


MANUFACTURING 


INTERNATIONAL 


having  short  knurled  and  slotted  shaft  for 
fingertip  or  screwdriver  adjustment,  primarily 
designed  for  "fineradjustment  applications  in 
tv  and  electronic  equipment." 

Century  Lighting  Inc.,  New  York,  has  prepared 
a  new  brochure  dealing  with  the  Century-Izen- 
hour  all-electronic  light  control  board,  said  to 
permit  pre-setting  of  10  or  more  light  scenes. 
The  C-I  board,  it  is  pointed  out,  allows  the 
operator  to  switch,  dim  or  fade  from  one  light 
scene  to  another  in  sequence  and  puts  within  his 
reach  the  control  of  as  many  as  500  separate 
lights  in  virtually  any  combination. 

Raytheon  Mfg.  Co.,  moves  New  York  offices 
to  589  Fifth  Avenue. 

Argos  Products  Co.,  Chicago,  introduces  line 
of  speaker  cabinets  with  woven  plastic  grille 
cloth  covering  entire  front  except  narrow  edge 
and  full-size  piece  of  hardboard  under  cloth 
cut  speaker  opening,  according  to  the  company. 

RCA  Service  Co.,  Camden,  N.  J.,  announces 
establishment  of  three  new  West  Coast  offices 
to  handle  Antenaplex  tv  systems  business.  New 
offices  are  Seattle,  718  Dearborn  St.;  San  Fran- 
cisco, 2640  Bayshore  Blvd.;  and  Hollywood, 
911  N.  Orange  Dr.  Edward  Long,  Edward 
Norton  and  Warren  Burr  are  Antenaplex  repre- 
sentatives for  areas,  respectively. 

Berlant  Assoc.  (tape  recorders  and  accessories), 
L.  A.,  announces  all  products  effective  im- 
mediately will  be  fair-traded. 

Minnesota  Mining  &  Mfg.  Co.,  St.  Paul,  Minn., 
announces  availability  of  "Scotch"  brand  mag- 
netic tapes  No.  Ill  and  "High  Output"  No. 
120  on  polyester  backing  as  well  as  acetate 
backing. 


WHBF-tv 


ROCK  ISLAND,  ILL. 

CBS  FOR  THE  QUAD-CITIES 

is  favored  by  location 
in  a  4-city  metropol- 
itan area,  surrounded 
by  10  of  the  most  pro- 
ductive rural  counties 
in  the  nation.  Over 
95%  of  all  families  in 
this  area  now  have  TV 
sets.  (264,800) 

Les  Johnson,  V.P.  and  Gen.  Mgr. 


WHBF 

TELC0  BUILDING,  ROCK  ISLAND,  ILLINOIS 

Represented  by  Avery-Knodei,  Inc.  . 


EDMUND  GERARD,  motion  picture  cam- 
eraman, demonstrates  his  invention,  the 
"Eveline  Monitor,"  for  the  first  time  on 
WNBT  (TV)  New  York.  The  device  per- 
mits a  performer  to  be  prompted  while 
looking  straight  into  the  camera. 


Amplifier  Corp.  of  America,  N.  Y.,  announces 
new  multiple  speed,  battery-operated,  spring- 
motor  VU  Magnemite  portable  tape  recorder. 

F.  Reiter  Co.,  Hollywood,  announces  new  Skila 
Model  Kl  magnetic  tape  splicer. 

CBS-Hytron,  Danvers,  Mass.,  announces  mag- 
netically focused  and  deflected  direct  view  21- 
inch,  spherical-face,  rectangular,  all-glass, 
Mirror-Back  picture  tube,  model  21ZP4B. 

Shasta  Div.,  Beckman  Instruments  Inc.,  Rich- 
mond, Calif.,  announces  AC  vacuum  tube  volt- 
meter, Model  202,  with  ".  .  .  frequency  range 
of  from  20  cps  to  2  mcs,  and  full  scale  ranges 
from  .001  to  300  volts  in  twelve  steps  .  .  ." 
and  ".  .  .  input  impedance  of  10  megohms 
shunted  by  15  mmf  (4mmf  on  the  lower 
ranges)  .  .  ."  and  accuracy  of  ".  .  .  ±3%  to 
100  kc  and  ±5%  to  2  mcs." 

ORRadio  Industries  Inc.,  Opelika,  Alabama, 
announce  new  7"  erel  with  2rA"  hub  for  its 
Irish  Green-Band  Professional  recording  tape. 

Sylvania  Electric  Products  Inc.,  N.  Y.,  an- 
nounces plans  for  eastern,  West  Coast  and 
mid-west  regional  renewal  sales  meetings  for 
electronic  products  sales  div.  Aug.  18-19,  23-24 
and  24-25,  respectively. 

National  Co.  (electronics),  Maiden,  Mass.,  an- 
nounces plans  to  double  research  and  engineer- 
ing staff  to  "complete  engineering  and  develop- 
ment on  several  new  government  defense  con- 
tracts recently  awarded  National  .  .  ." 

Astatic  Corp.,  Conneaut,  Ohio,  announces 
Ceramic  Model  M101  and  Crystal  Model  Ml 02 
hand  microphones  with  outputs  of  — 53  db  and 
— 46  db,  respectively. 

Amperex  Electronic  Corp.,  Engineering  dept., 
Hicksville,  L.  I.,  N.  Y.,  announces  two  amplifier 
pentodes,  types  6CA7  and  EL84,  designed  for 
high-fidelity  audio  sound  systems. 

Thordarson-Meissner  Div.,  Mt.  Carmel,  111. 
(transformers,  coils,  sound  equipment,  kits  and 
tv  replacement  components),  Maguire  Indus- 
tries Inc.,  N.  Y.,  appoints  Weller-Rahe  Co., 
Worthington  and  Columbus,  Ohio,  and  Robert 
E.  Clemenson  Co.,  Kansas  City,  Mo.,  as 
regional- distributor  sales  representatives. 


U.  S.  Tv  Shows  Lead 
Elliott-Haynes  Listing 

U.  S.  network  and  film  programs  continue  to 
be  most  popular  with  Canadian  television 
viewers,  according  to  the  August  national  rat- 
ings report  of  Elliott-Haynes  Ltd.,  Toronto. 
The  report  covers  the  cities  of  Toronto,  Hamil- 
ton, Montreal.  London  and  Vancouver.  In 
the  Toronto  area  at  least  two-thirds  of  the 
audience  still  tunes  in  nearby  United  States 
border  stations  instead  of  the  local  stations, 
according  to  this  report. 

At  Toronto  the  most  popular  programs  seen 
on  CBLT  (TV)  Toronto,  are  Toast  of  the 
Town  with  rating  of  32.3,  Four  Star  Playhouse 
26.9,  Wrestling  26.1,  Our  Miss  Brooks  25.9, 
and  CBC  News  Magazine  (Canadian)  23.1. 
The  same  audience  views  WBEN-TV  Buffalo, 
rates  Dragnet  57.3,  The  Web  55.4,  Kraft 
Theatre  50.1,  Summer  Theatre  49.2  and  Top 
Plays  of  1954  49.1. 

At  Hamilton,  where  nearby  U.  S.  stations 
and  Toronto  can  also  be  tuned  in,  top  shows 
on  CHCH-TV  Hamilton,  are  Friday  Feature 
43.8,  House  of  Chills  40.9,  Janet  Dean  36.8, 
Charlie  Chan  Theatre  34.8,  and  Inner  Sanctum 
33.8. 

At  London,  which  has  little  reception  from 
the  United  States,  most  popular  shows  on 
CFPL-TV  London,  are  Four  Star  Playhouse 
78.6,  Toast  of  the  Town  77.7,  Life  with  Eliza- 
beth 74.9,  Ruggles  Family  73.5,  and  Liberace 
73.3. 

At  Montreal,  with  both  English  and  French- 
language  stations,  most  popular  English-lan- 
guage programs  in  August  on  CBMT  (TV) 
Montreal,  were  Travel  Unlimited  74.3,  Toast 
o]  the  Town  72.6,  Four  Star  Playhouse  72.2, 
Douglas  Fairbanks  Presents  72.1,  and  Stage 
Show  67.9. 

At  Vancouver,  with  competition  from  U.  S. 
border  stations,  highest  rated  shows  on  CBUT 
(TV)  Vancouver,  were  Our  Miss  Brooks  39.7, 
Toast  of  the  Town  36,  Four  Star  Playhouse 
35.5,  Stock  Car  Races  33.3  (Canadian),  and 
Amos  'n'  Andy  32.2. 


Search  for  Storied  Atlantis 
To  Be  Filmed  20,000  Ft.  Down 

DEEP  SEA  search  for  the  storied  lost  island 
of  Atlantis,  which  will  take  the  famous  scien- 
tist Prof.  August  Piccard  and  his  bathysphere 
to  a  depth  of  20,000  feet  is  being  financed  by 
the  European  Television  Co.,  Berlin,  Germany, 
which  will  receive  all  photographic,  film  and  tv 
rights  to  the  expedition. 

Eight  cameras  will  be  aboard  the  bathysphere 
when  it  explores  the  ocean  off  the  coast  of 
Spain  sometime  in  September.  One  black-and- 
white  feature  film  and  several  color  films  will 
be  shot  on  the  expedition  which  will  make 
about  15  dives  under  the  supervision  of  a 
Spanish  naval  unit.  European  Television  Co., 
headed  by  Paul  Gordon,  has  been  concentrating 
on  the  American  market  in  its  production  of 
tv  films. 


NATIONAL  CINE  LAB 


Washington  17,  D.  C. 


Page  86 


September  6,  1954 


Broadcasting 


Telecasting 


/ 


'Dragnet7  Goes  North 

WHAT  was  described  by  MCA  Tv  Ltd. 
as  the  largest  film  transaction  in  the 
history  of  Canadian  television  has  been 
announced:  Sale  of  Dragnet  by  MCA 
Tv,  which  represents  the  series  out- 
side of  continental  U.  S.,  to  Canadian 
Broadcasting  Corp.  for  two  full  years. 
CBC  has  sold  the  show  for  the  first  year 
to  S.  C.  Johnson  Co.  and  Elna  Sewing 
Machine  Co*,  for  alternate-week  sponsor- 
ship over  CBC's  entire  English-speaking 
network  at  9  p.m.  on  Monday,  starting 
Sept.  6.  MCA  Tv  also  reported  that 
David  Sutton,  vice  president  in  charge, 
currently  is  negotiating  with  BBC  for 
Dragnet,  which  also  has  been  sold  to 
KONA  (TV)  Honolulu  and  KFIA  (TV) 
Anchorage,  Alaska.  Dragnet  sale  to  CBC 
was  negotiated  by  Stuart  Smith,  in  charge 
of  MCA  (Canada)  Ltd.,  with  Stuart 
Griffiths  of  CBC. 


Canadian  Union  Bars  AGVA 

INTER-UNION  STRIFE  between  the  Ameri- 
can Federation  of  Musicians  and  the  American 
Guild  of  Variety  Artists  has  resulted  in  the 
Canadian  AFM  affiliate,  Toronto  Musicians  Un- 
ion, closing  the  international  border  to  AGVA 
members.  Walter  Murdoch,  president  of  the  To- 
ronto Musicians  Union,  has  informed  booking 
agencies  throughout  the  U.  S.  that  AFM  musi- 


cians will  not  play  for  AGVA  artists  in  Canada. 
New  contracts  are  shortly  to  be  signed  by  the 
Musicians  Union  and  the  Canadian  Broadcast- 
ing Corp.,  as  well  as  theatres  and  nightclubs 
hiring  live  talent.  All  new  contracts  are  to 
have  a  clause  stipulating  that  musicians  will 
not  be  required  to  play  for  AGVA  members. 
While  the  move  is  expected  to  be  felt  in  vaude- 
ville theatres,  it  is  not  expected  to  have  much 
affect  on  Canadian  radio  or  television,  since 
these  already  hire  primarily  Canadian  talent, 
most  of  whom  since  early  this  year  joined 
AFM.  AGVA  officials  in  Canada  have  an- 
nounced plans  to  start  an  all-Canadian  union. 

German  Press  Anticipates 
U.  S.  Army  Television  Plans 

POSSIBILITY  of  introduction  of  U.  S.  Army 
television  in  Germany  is  being  discussed  by 
domestic  trade  papers  in  West  Germany  after 
reports  from  Washington  indicate  that  Penta- 
gon officials  plan  establishment  of  tv  stations 
in  places  with  "concentrated  numbers  of  mili- 
tary personnel." 

Up  to  now  filmed  American  tv  shows  have 
been  shown  with  motion  picture  projectors  in 
soldier's  clubs. 

There  apparently  would  be  no  frequency 
difficulties  in  Germany  since  there  is  no  body 
comparable  to  the  FCC.  All  radio  and  tv 
allocations  are  made  by  joint  American, 
French  and  British  bodies,  one  of  the  few 
government  functions  still  under  Allied  super- 
vision. 


Canadian  Year  Book 
Includes  Broadcasting  Data 

A  REVIEW  of  broadcasting  in  Canada  is  con- 
tained in  the  1954  edition  of  the  official  Cana- 
dian government's  Canada  Year  Book  (Queen's 
Printer,  Ottawa,  $3)  on  pages  887-895.  The 
review  deals  with  1953  and  1952  statistics  of 
Canadian  broadcasting,  both  the  government- 
owned  stations  and  the  independent  stations. 
Details  on  the  Canadian  Broadcasting  Corp.'s 
operations  cover  development  of  television  in 
Canada,  list  networks  of  CBC  and  independent 
stations,  and  deal  with  domestic  and  interna- 
tional program  services  and  CBC  finances. 

The  review  on  independent  stations  was  pre- 
pared for  the  Canada  Year  Book  by  the  Cana- 
dian Assn.  of  Radio  &  Television  Broadcasters. 
It  reports  that  139  independent  stations  in  1953 
had  a  combined  capital  investment  of  about  $30 
million,  employed  3,800  persons,  with  annual 
payroll  of  about  $10  million,  and  paid  annual 
transmitting  licenses  to  CBS  of  $187,000. 

Crosley  Opens  Toronto  Plant 

A  NEW  FACTORY  for  manufacture  of  Cros- 
ley radio  and  television  receivers  was  formally 
opened  on  Aug.  25  at  Weston,  Ontario,  in  the 
suburban  Toronto  area.  The  new  plant,  a  di- 
vision of  Avco  of  Canada  Ltd.,  provides  100.- 
000  sq.  ft.  of  floor  space  and  is  completely 
conveyorized  for  handling  materials  and  opera- 
tion of  assembly  lines.  It  will  employ  over  400 
people  at  peak  production  periods,  a  far  step 
from  Jan.  1952,  when  firm  started  Canadian 
operations  at  Toronto  with  a  staff  of  1 5  people. 


. . .  keeps  viewers  tuned  to 

KMJ-TV 

FRESNO  •  CHANNEL  24 

the  FIRST  TV  station  in 
California's  San  Joaquin  Valley 

KMJ-TV  pioneered  television  in  this  important 
inland  California  market.  The  strong  pull  of  top 
local  programming  plus  NBC  and  CBS  network 
shows  continue  to  make  it  this  area's  most-tuned-to 
TV  station.*  KMJ-TV  is  your  best  buy  in  the  Valley. 

Paul  H.  Raymer,  National  Representative 

0 KMJ-TV  carries  24  out  of  the  25  top-rated  nighttime  pro- 
grams, 6  out  of  the  10  top-rated  daytime  shows  in  the 
Fresno  area.  (March  1954  ARB  report) 


Broadcasting 


Telecasting 


September  6.  1954    •    Page  87 


INTERNATIONAL  • 


New  Film  Firm  to  Handle 
Some  of  Caldwell  Clients 

SPONSOR  Film  Services  Corp.  Ltd.  has  been 
formed  at  Toronto  to  handle  all  types  of  im- 
ported and  domestic  film  productions.  Bob 
Lee,  formerly  general  manager  of  CHUM  To- 
ronto, Ont.,  is  manager-secretary  of  the  new 
company,  which  starts  with  a  number  of  film 
customers  of  S.  W.  Caldwell  Ltd.,  Toronto  ad- 
vertising agency  and  film  producer. 

Filmed  shows  done  by  the  Caldwell  organi- 
zation for  clients  of  Leo  Burnett  of  Canada 
Ltd.,  and  Young  &  Rubicam  Ltd.,  Toronto  ad- 
vertising agencies,  will  be  handled  by  Sponsor 
Film  Services. 

Allan  Mills,  formerly  of  the  Caldwell  organi- 
zation, joins  the  new  company  as  production 
chief.  Sponsor  Film  Services  will  be  located 
at  225  Mutual  St.,  the  building  formerly  occu- 
pied by  CHUM  Toronto,  and  recently  bought 
by  RCA-Victor  Recording  Studios. 

CBC  Auditions  Talent 

AUDITIONS  for  new  Canadian  television 
talent  are  being  held  at  Toronto  by  the  Cana- 
dian Broadcasting  Corp.  Tuesday  through  Fri- 
day. Geoffrey  Waddington,  CBC  director  of 
music,  and  tv  producer  Drew  Crossan,  with 
two  independent  judges,  are  auditioning  sing- 
ers, dancers,  concert  artists  and  novelty  acts  of 
professional  standing  for  a  new  talent  show 
Pick  the  Stars.  The  program  is  not  an  amateur 
show,  but  will  present  performers  from  through- 
out Canada  who  are  not  widely  known. 


I 

I 


BILL  SNYDER 

SPORTS 
CASTER 


(Formerly  St.  Louis  Browns) 

~k  Last  4  years  carried  Wichita  Indians 
baseball  exclusive. 

~k  Standard  Oil  Company  of  Indiana 
sponsored  all  at  home  and  away 
Wichita  University  football  schedule 
last  2  years. 

"k  Theo.  Hamms  Brewing  Company 
has  sponsored  Wichita  Indians 
baseball  at  home  and  away,  last 
2  years. 

Represented  by  't 
George  W.  Clark,  Inc. 


I  1410  KC     •     1000  WATTS 


A  DuMONT  TELECRUISER,  mobile  tv  station  for  remote  pickups,  is  lowered  into  the 
hold  of  the  Ciudad  de  Quito  on  its  way  to  HJRN-TV  Bogota,  Columbia,  the  first  tv 
station  in  that  country.  The  Telecruiser  was  completely  designed  and  equipped  by 
Allen  B.  DuMont  Labs  and  built  by  the  Flexible  Corp.  of  Loudonville,  Ohio. 


DuMont  Equipment  to  Rio 

ALLEN  B.  DuMONT  LABS'  International 
Div.  this  month  will  ship  $180,000  worth  of 
tv  equipment  to  Rio  De  Janeiro  for  Radio 
Tupi-Tv,  said  to  be  the  largest  radio-tv  station 
there,  it  was  announced  last  week  by  John 
W.  Morrisey,  manager  of  transmitter  sales. 
The  equipment  includes  a  DuMont  multi-scan- 
ner, five  image-orthicon  camera  chains  and 
other  equipment.  Radio  Tupi-Tv  plans  to  move 
to  new  and  larger  studio  facilities  this  fall. 
The  order  was  placed  by  Luiz  Malheiros,  chief 
engineer,  who  has  been  in  the  U.  S.  on  a  field 
trip. 

The  station  is  owned  by  Senator  Assis 
Chateaubriand,  who  also  has  a  tv  outlet  in  Sao 
Paulo,  Brazil,  and  has  control  of  the  largest 
radio  network  and  newspaper  chain  in  the 
country,  Mr.  Morrisey  said. 


Plea  for  Sheen 

A  CAMPAIGN  to  bring  Bishop  Fulton 
Sheen's  weekly  Life  Is  Worth  Living  pro- 
gram to  the  Canadian  television  network 
has  been  launched  by  the  weekly  Catholic 
publication  The  Canadian  Register.  In  a 
front  page  editorial  the  paper  pointed  to 
"unreasonable  and  arbitrary  techniques 
utilized  by  the  Canadian  Broadcasting 
Corp."  to  keep  the  program  off  the  air. 
The  paper  praised  CHCH-TV  Hamilton, 
which  will  bring  in  the  program  from 
the  U.  S.  starting  Nov.  2.  A  coupon  was 
attached  to  the  editorial  urging  readers 
to  write  to  CBC  asking  that  the  program 
be  aired  on  the  Canadian  tv  network. 


VOA  Beams  to  India,  Pakistan    Union  Rates  Demanded 


DIRECT  shortwave  service  to  India  and  Pakis- 
tan has  been  restored  by  Voice  of  America 
after  a  lapse  of  more  than  a  year,  VOA  has 
reported.  The  15-minute  shortwaved  news- 
casts are  in  four  languages — Hindi  and  Urdu, 
broadcast  six  times  a  week;  Tamil  and  Bengali, 
broadcast  once  a  week — each  newscast  being 
followed  by  15  to  30  minutes  of  transcribed 
programming  from  the  Voice  relay  transmitter 
in  Ceylon. 

Three  Join  Canadian  6BM 

TWO  advertising  agencies.  Imperial  Adv.  Ltd. 
Halifax,  and  Stewart-Bowman-Macpherson  Ltd., 
Toronto,  and  one  advertiser,  Shell  Oil  Co.  of 
Canada  Ltd.,  Toronto,  have  joined  the  Bureau 
of  Broadcast  Measurement,  Toronto.  This  brings 
the  members  of  BBM  to  139  broadcasting  sta- 
tions, 71  Canadian  and  U.  S.  advertising  agen- 
cies, 42  Canadian  and  U.  S.  advertisers,  and 
13  Canadian  and  U.  S.  radio  station  represent- 
ative firms. 


BECAUSE  games  of  the  Montreal  Alouettes 
football  team  will  be  televised  this  fall,  the 
American  Federation  of  Musicians  is  demand- 
ing that  musicians  and  cheerleaders,  as  well  as 
performers  in  a  special  show  for  the  half-time 
intermission,  be  paid  at  full  union  rates.  AFM 
officials  told  the  football  club  executive  that 
the  AFM  would  force  cancellation  of  the  inter- 
mission program  if  television  union  rates  were 
not  paid  musicians  and  cheerleaders,  since  they 
would  appear  on  the  telecast  of  the  game. 

KEEP  YOUR  EYES  ON  SALES 


Use  monthly  sales  graphs  that 
tell  you  day-by.day  how  you  stand 
against  quotas,  monthly  compara- 
tives, etc.  Annual  sales  thermome- 
ters, full  color  map  U.S.A.  plus 
space  for  meetings  and  closing 
dates.  Full  year  control  pad  $3.85. 
THORNTON  CO.  Dept.  BT-9 
1036    Peachtree         Atlanta.  Ga. 


Page  88 


September  6,  1954 


Broadcasting 


Telecasting 


IN  PUBLIC  INTEREST 


MILESTONES 


Local  Activities  Promoted 

WIRK-TV  West  Palm  Beach,  Fla.,  has  inau- 
gurated a  weekly  10-minute  Bulletin  Board  pro- 
gram which  gives  details  about  the  forthcoming 
week's  local  civic,  social  and  church  activities. 
'Each  program  also  features  a  guest  discussing 
some  phase  of  community  life. 

Rescues  Red  Cross 

j\VKBZ  Muskegon,  Mich.,  helped  the  Red  Cross 
raise  159  pints  of  blood  through  radio  appeals 
which  the  aid  group  had  requested  when  its  on- 

jhand  supply  had  dropped  to  three  pints. 

Councilmen  on  Record 

"THIS  WEEK  IN  CITY  COUNCIL,"  a  30- 
minute  tape-recorded  condensation  of  the  Cin- 
cinnati, Ohio,  city  council  meetings,  is  again  be- 
ling  aired  over  WSAI  there.  The  weekly  series, 
|  presenting  to  the  public  a  first-hand  account  of 
its  city  government  in  action,  was  begun  last 
(December  following  election  of  the  councilmen. 

Attack  on  Polio 

TALENT  and  production  personnel  of  WTVJ 
'i  TV)  Miami,  Fla.,  donated  their  services  to 
Iraise  funds  for  the  Emergency  March  of  Dimes 
(campaign.  After  the  variety  show  at  a  local 
amusement  park  the  entertainers  turned  auc- 
tioneers to  sell  merchandise  and  prizes  donated 
dv  Miami  merchants. 

I 

Candidate  Roundup 

CANDIDATES  running  for  the  offices  of  sen- 
ator, representative,  governor,  governor's  coun- 
cilman, and  sheriff  are  being  interviewed  by 
VVKNE  Keene,  N.  H.,  for  a  roundup  program 
of  tape-recorded  opinions  on  topics  connected 
with  the  jobs  for  which  the  candidates  are  vying. 
None  of  the  candidates  knows  the  questions  to 
be  discussed  beforehand,  but  all  trying  for  the 
same  office  will  be  asked  the  same  questions 
thus  presenting  a  comprehensive  survey  of  the 
opinion  of  the  candidates  on  a  particular  point. 

KCOR  Bucks  Flood 

OVER  200  tons  of  packaged  foods,  medicine, 
cigarettes,  clothing,  bedding,  stoves  and  canned 
goods  were  collected  from  listeners  and  adver- 
sers by  KCOR  San  Antonio  to  aid  victims  of 
|  :he  recent  Rio  Grande  River  floods.  Firms  con- 
tributed local  transportation  and  labor  and  the 
|  Air  Force  airlifted  the  perishable  items  and 
medicine  to  the  disaster  scene  at  the  behest  of 
I  the  station.  KCOR  talent  also  voluntarily  do- 
'nated  time  to  do  a  stage  show  to  raise  additional 
,  funds. 

WREX-TV  Vet  Telethon 

A  TELETHON  conducted  by  WREX-TV  Rock- 
ford,  111.,  for  the  Veterans  March  for  Korea 
brought  in  $10,000  in  pledges.  Dick  (Two-ton) 
Baker  presided  over  the  seven-hour  event,  the 
station  reports.  A  battery  of  telephones  was 
ir stalled  for  the  telethon.  The  program  con- 
>isted  of  entertainment  with  local  talent  and 
li  Iks  by  civic  personalities. 

WLFH  Aids  Red  Cross 

NINE  needed  blood  donors  were  recruited 
within  three  hours  after  WLFH  Little  Falls, 
|N.  Y.,  broadcast  an  emergency  appeal  for  the 
Red  Cross,  that  station  reports. 

i 

Dixon  Draws  Donations 

OVER  $18,000  was  contributed  to  the  Emer- 
gency March  of  Dimes  drive  after  a  request 
by  Paul  Dixon,  star  of  DuMont's  Paul  Dixon 
Show,  brought  a  record  turnout  of  1,300  to 


the  studios  of  WCPO-TV  Cincinnati,  where  his 
show  originates,  reports  the  station.  The  chil- 
dren, representing  102  organizations,  collected 
the  money  in  polio  drive  carnivals. 

Safety  on  the  Range 
PICK  TEMPLE,  WTOP-TV  Washington  west- 
era  personality,  has  been  congratulated  by 
Carlisle  Johnstone,  Director  of  Public  Safety, 
Arlington  County,  Va.,  for  his  part  in  the 
child  safety  campaign  being  conducted  by  the 
cowboy  star's  sponsor,  Giant  food  stores. 
Mr.  Temple's  picture  appears  on  billboards  ad- 
vertisements calling  for  care  in  driving  and  he 
has  organized  a  Giant  Ranger  club  which 
children  may  join  if  they  promise  to  follow  a  set 
of  safety  rules  outlined  on  his  television  pro- 
gram. 

WBBM  Aids  Motorists 

WBBM  Chicago  is  cooperating  with  local  police 
by  broadcasting  information  concerning  the 
flow  of  traffic  during  morning  rush  hours. 
Official  traffic  reports  are  recorded  on  a  direct 
line  from  the  traffic  section  of  the  Chicago 
Park  District,  with  police  reporting  from  all 
points  of  the  city.  The  reports  are  relayed  to 
the  WBBM  master  control  room  and  played 
on  the  station's  morning  programs  of  news 
and  music  from  7:15  to  9  a.m.  The  service 
is  designed  to  help  motorists  ascertain  about 
accidents  and  other  conditions  likely  to  block 
the  traffic  flow  leading  downtown. 


►  CBS  Radio's  Let's  Pretend  has  entered  its 
25th  year  on  the  air.  Jean  Hight,  director,  and 
Maurice  Brown,  conductor  and  composer,  have 
been  with  the  program  since  its  creation  by  the 
late  Nila  Mack. 

►  KEN  CARPENTER,  NBC-TV  Lux  Video 
Theatre  and  NBC  Radio  Lux  Radio  Theatre, 
will  celebrate  his  25th  year  as  an  announcer 
during  the  coming  season. 

►  BILL  HENRY,  Mutual  newsman,  has  started 
his  32d  year  in  radio. 

►  WBCU  Union,  S.  C,  has  celebrated  its  fifth 
anniversary. 

►  RADIO  VICTORIA,  Lima,  Peru,  recently 
celebrated  its  10th  anniversary. 

►  MORRIS  B.  SACHS,  WLS  Chicago,  has  cele- 
brated the  20th  anniversary  of  his  Amateur 
Hour  program. 

►  WCCO  Minneapolis-St.  Paul  observes  its  30th 
anniversary  Oct.  2. 

►  KOA  Denver's  Wells  of  Music  program  aired 
its  1,000th  broadcast  Aug.  29. 

►  NBC-TV's  Ding  Dong  School  aired  its  500th 
telecast  Sept.  3. 

►  LEONARD  J.  PATRICELLI,  program  man- 
ager,  WTIC-AM-FM   Hartford,    Conn.,  has 


THE  BEST  MUSIC  IN  AMERICA 


repertory 
of 

distinction 


and  an 
outstanding 
Transcribed 

Library 


SESAC  INC. 

475  Fifth  Avenue 
New  York  17,  N.Y. 


Broadcasting   •  Telecasting 


September  6,  1954    •    Page  89 


•  MILESTONES' 


►  KCMC-TV  Texarkana,  Tex.,  has  cele- 
brated its  first  anniversary.  C.  E.  Palmer, 
station  president,  participates  in  the  cere- 
monies "on  camera,"  his  first  appearance 
on  radio  or  tv  in  20  years  of  station 
ownership. 


marked  his  25th  anniversary  with  the  station. 
Mr.  Patricelli  joined  the  station  in  1929  as  a 
continuity  writer  and  in  1935  was  made  a 
member  of  the  production  department.  In 
1940  he  was  appointed  assistant  to  the  program 
manager  and  promoted  to  program  manager 
in  1943. 

►  TABERNACLE  CHOIR,  375  voice  group 
heard  over  CBS  and  originating  from  KSL- 
AM-FM  Salt  Lake  City,  has  observed  its 
25th  year  of  radio  broadcasts. 

►  JOE  LUGAR,  orchestra  leader  with  the 
Crosley  Broadcasting  stations,  has  celebrated 
his  25th  year  with  the  organization. 

►  MARY  GULDIN,  sales  dept.  contract  su- 
pervisor, WCCO  Minneapolis-St.  Paul,  has  ob- 
served her  20th  anniversary  with  the  station. 
She  was  presented  a  $50  U.  S.  Savings  Bond  by 
Larry  Haeg,  general  manager. 

►  WGEM-TV  Quincy.  111.,  observed  its  first 
anniversary  Sept.  4. 


PROGRAMS  &  PROMOTION 


RESEARCH  CENTER  TOUR 

WHEN  its  new  $1,250,000  mineral  research 
center  on  the  campus  of  the  University  of 
Utah  was  dedicated,  the  Kennecott  Copper 
Corp.  sponsored  an  educational  hour  and  one- 
half  camera  tour  of  the  plant  over  KTVT 
(TV)  Salt  Lake  City. 

KBIG  INCREASES  COVERAGE 

RADIO  homes  within  KBIG  Avalon,  Calif., 
half  millivolt  coverage  area  have  increased  12% 
from  1952,  with  4.86%  of  the  national  buying 
income,  4.83%  of  national  retail  sales  and 
4.04%  of  the  U.  S.  population  now  lying  within 
KBIG  coverage,  the  station  declares  in  a  new 
coverage  map  and  market  data  brochure  being 
distributed  to  advertisers  and  agencies.  Calling 
statistical  attention  to  the  growth  of  the  South- 
ern California  market,  the  brochure  reports  the 
population  in  eight  counties  within  the  KBIG 
area  has  jumped  almost  10%,  from  5,887,000 
to  6,459,000,  since  the  station  issued  its  1952 
market  analysis.  Retail  sales,  they  say,  have 
burgeoned  27%,  from  over  $6.5  billion  in  1952 
to  over  $8.3  billion  at  present. 

MODEL  CONTEST  COVERAGE 

WBKB  (TV)  Chicago  moved  its  cameras  and 
crew  to  the  Glenview  Naval  Air  Station,  Glen- 
view,  111.,  for  a  special  events  telecast  of  the 
1954  National  Model  Airplane  Championships. 
The  remote  was  sponsored  by  Polk  Bros.  Cen- 
tral Appliance  and  Furniture  Co.,  Chicago,  with 
Jack  Drees  serving  as  host,  narrator  and  guide. 
As  a  feature  of  the  event,  WBKB  placed  a 
camera  aboard  a  Navy  helicopter  to  give 
viewers  a  bird's  eye  look  of  the  events  taking 
place  and  a  panoramic  view  of  the  Glenview 
installation. 

JAZZ  REVIVED 

REVIVING  memories  of  jazz  twenty-five  years 
ago,  when  Thrifty  Drug  Stores,  L.  A.,  were 
established,  KLAC  Hollywood  and  the  drug 
firm  jointly  sponsored  weekly  Charleston  con- 
tests at  Hollywood  Palladium  during  August, 
with  station  disc  m.c.'s  present  to  conduct  and 
judge  dancing. 

KLAC  BROCHURE 

SOUTHERN  CALIFORNIA  radio  listeners 
offer  the  advertiser  an  extra  gift  in  an  outdoor 
pattern  of  living,  accompanied  by  car  and  port- 
able radios,  KLAC  Hollywood  reminded  adver- 
tisers, agency  executives  and  the  trade  press  in 
a  recent  promotional  brochure  printed  in  a 


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similar  manner  to  a  Christmas  card.  Calling;] 
this  outdoor  audience  a  year-around  cost-per- 
thousand  gift,  KLAC  heightened  its  message  b;< 
accompanying  each  brochure  with  a  sweater  oi  I 
a  blouse  to  emphasize,  "It's  Christmas  every; 
month  on  KLAC." 

WTTG  (TV)  COVERS  LEGION 

HEAVY  interest  response  to  WTTG  (TV)j 
Washington's  afternoon  coverage  of  the  Ameri- 
can Legion  Parade  last  week  prompted  the 
station  to  extend  the  airing  of  the  festivity  into 
the  evening.  The  parade  was  telecast  from 
2-4  p.m.  and  5-6  p.m.,  with  the  evening  added' 
time  from  7:30-8  p.m.  and  8:30-9:30  p.m.  Bill 
Malone,  WTTG  announcer,  and  Matthew  War- 
ren, station  newscaster  and  Washington  cor- 
respondent, announced  the  afternoon  and  eve-  ! 
ning  sessions,  respectively.  Guests  appearing 
on  the  show  included  Herbert  Jacob,  presidenl 
of  the  Legion  Convention  Corp.,  and  Herbert 
Walker,  the  Legion's  national  vice  commander 
Several  "on-the-street"  Legionnaires  were  also 
interviewed  on  the  program. 

WILLIAMS  FANS  SOLICITED 

NATIONWIDE  campaign  to  keep  Ted  William; 
in  baseball  for  at  least  another  season  has  beer 
instigated  by  Leo  Egan,  WBZ-WBZA  Boston 
Springfield.     Mr.    Egan,   is    requesting  Ted; 
Williams'  fans  throughout  the  country  to  write  i 
to  WBZ  Boston  34,  Mass.,  saying,  "Please 
Ted,  don't  quit."     Letters  may  contain  any, 
number  of  signatures.    Mr.  Egan  intends  tc; 
turn  the  signatures  over  to  Ted  at  the  end  oi 
the  season,  in  the  hope  that  the  response  wil; 
dissuade  him  from  quitting  the  game  after  tht 
1954  season  as  he  has  announced. 

WIS-TV  ANNOUNCES  'GROWTH' 

LETTERS  to  1,500  advertisers  and  agencie 
announcing  its  proposed  power  increase  and  ; 
doubling  in  set  coverage  since  last  July  hav* 
been  sent  by  WIS-TV  Columbia,  S.  C.  Effec 
tive  the  first  week  in  September,  WIS-TV,  nov 
operating  on  106.5  kw,  plans  to  boost  powe 
to  269  kw.  In  spite  of  the  growth  of  the  sta 
tion  it  announces  only  one  rate  increase,  thi 
addition  of  Class  AA  time  classification  whicl 
covers  announcements  only.  WIS-TV,  affiliatec 
with  NBC,  also  reports  it  has  signed  up  witl, 
the  DuMont  Tv  Network,  and  will  carry  it 
National  Football  League  games  this  fall. 

WANTED:  IDEAL  PATIENT 

DOCTOR  or  dentist  who  best  describes  thf 
ideal  patient — in  50  words  or  less — will  wii 
for  his  waiting  room  a  unique  prize  offered  by: 
KNBC   San    Francisco    disc   m.c. -personality 
Doug  Pledger.  Winner  gets  19  newspapers  pub 
lished  in  San  Francisco  and  'Oakland  on  am 
immediately  after  April    18,    1906,   date  o 
famed  earthquake  and  fire.  Bonus  is  1887  edi 
tion  of  San  Francisco  Examiner.   Contest  rules 
(1)  Entrant  must  be  a  qualified  physician  o: 
dentist,  who  resides  in  continental  U.  S.  or  ai 
American  possession;  (2)  Entry  must  be  con  ; 
fined  to  50  words  or  less  and  must  be  writterj 
(legibly  in  English — no  Latin,  please)  on  ; 
prescription  blank. 

WNYC  DRAMA  SERIES 

FOURTH  annual  Great  Plays  Festival  was  pre 
sented  by  WNYC  New  York,  municipally 
owned  radio  outlet.  The  program  series,  Aug 
22-28,  included  10  masterpieces  of  the  world': 
dramatic  literature,  including  a  performance 
of  Racine's  "Andromaque"  in  the  original 
French.  The  plays  averaged  two  hours  ii 
length.    Great  Plays  Festival  was  aired  in  co 


Page  90 


September  6,  1954 


Broadcasting 


Telecasting 


■ 


operation  with  the  British  Broadcasting  Corp. 
and  the  French  Broadcasting  System  and  fea- 
tured among  others,  Michael  Redgrave,  John 
Gielgud  and  Peggy  Ashcroft  in  plays  by  Euripi- 
1  jrdes,  Shakespeare,  Chekhov,  Strindberg  and 
others.  The  series  was  the  seventh  of  10  fes- 
tivals which  are  part  of  WNYC's  13th  anniver- 
sary jubilee. 

WHO-TV  BROCHURE 

:  WHO-TV  Des  Moines,  Iowa,  is  sending  to  ad- 
vertisers and  agencies  a  green  and  white  bro- 
chure declaring  "WHO-TV  reaches  ALL  of 
[central  Iowa."  Attached  are  two  handsheets 
i  promoting  the  station's  pulling  power  by  giving 
the  number  of  replies  received  from  announce- 

^iments.  The  brochure  itself  is  complete  with 
market  information  of  the  station  and  central 
Iowa. 

WFIE-TV  GOING  AWAY 

WFIE-TV  Evansville,  Ind.,  is  sending  to  adver- 
tisers and  agencies  its  new  mascot — a  race 
i  horse,  by  way  of  a  mailing  piece  calling  atten- 
tion to  the  station's  "leading"  position  in  that 
city's  market.  The  card,  which  shows  a  race 
Jf)  track  and  the  WFIE-TV  horse,  states  that 
WFIE-TV  commands  67.8%  of  the  local  tv 
11 1  audience,  basing  their  figure  on  the  June  Amer- 
ican Research  Bureau  report.  The  brochure 
bills  the  station  as  "A  Walk-Away  Winner  .  .  ." 


CKXL  SCHOOL  TOURS 


WHEN  school  children  write  to  CKXL  Calgary 
J  l  and  say  they  want  to  visit  the  station,  the  pro- 
:  motion  staff  arranges  for  a  tour,  starting  with 
the  sales  department.  CKXL  tells  the  teachers 
and  youngsters  to  pretend  they  want  to  buy 
some  time  on  the  air  and  the  tour,  after  visiting 
the  copywriting  department,  goes  to  other  sec- 
tions of  the  station,  including  the  main  controls 
where  engineers  explain  operations.  Highlight 
of  the  trip  is  an  on-the-air  interview  with  cow- 
boy singers  and  participation  on  a  singing 
program. 

KNX  SPOT  CONTEST 

-  WITH  September  designated  as  "Ralph  Story 
Month"  on  KNX  Hollywood,  Mr.  Story,  host- 
I  m.c.  there,  will  conduct  a  spot  announcement 
j  writing  contest  among  his  listeners.  The  best 
six  20-second  spots  plugging  his  programs  will 
be  recorded  by  the  winners  and  used  through- 
out the  month.  The  winners  also  will  receive 
record-player  prizes. 

CHRC  AIRS  FROM  BEACH 

CHRC  Quebec  this  summer  conducted  Saturday 
afternoon  disc  m.c.  programs  from  the  city's 
beach,  featuring  selections  picked  by  bathers 
during  the  hour  the  show  originated  there.  In 
addition,  station  personalities  interviewed  people 
at  the  beach  during  the  show. 


CKOV  HOSTS  CORRESPONDENTS 

CKOV  Kelowna,  B.  C,  recently  invited  all  of 
its  rural  news  correspondents  to  that  city  to 
talk  over  the  handling  of  new  stories  for  the 
station  and  also  to  give  them  an  outing,  includ- 
ing a  luncheon,  a  launch  ride  on  Okanagan 
Lake  and  a  flight  in  a  seaplane. 

CFCF  HIGH  SCHOOL  PROGRAM 

CFCF  Montreal  is  conducting  for  high  school 
students  a  weekday  High  Time  program  at  4:30 
p.m.,  in  which  the  students  take  over  the  half- 
hour  program  period.    CFCF  supplies  a  studio 

Broadcasting    •  Telecasting 


MECHANISM  enabling  microscopic  slide 
objects  to  be  seen  over  television  is  point- 
ed to  by  John  T.  Murphy,  vice  president 
in  charge  of  tv  operations  for  Crosley 
Broadcasting  Corp.,  licensee  of  WLWT 
(TV)  Cincinnati  and  WLWD  (TV)  Dayton, 
Ohio.  The  gadget,  used  in  the  Let  There 
Be  Life  series  over  those  two  stations,  is 
fixed  to  a  regular  studio  camera,  enabling 
a  look  through  the  attached  microscope. 
The  Let  There  Be  Life  series,  partly  on  film, 
deals  with  different  phases  of  biology, 
operations  and  diseases.  With  Mr.  Murphy 
are  (standing)  Marvin  Walker,  assistant 
director  of  Hospital  Care  Corp.;  Norton 
Locke  (I),  producer-director  of  the  series, 
and  Frank  Hart,  scriptwriter. 

and  an  announcer  and  the  students  handle 
school  news,  interview  personalities,  select  re- 
corded musical  programs  and  have  musical 
debates  and  quizzes. 

'\  LOVE  COFFEE  .  .  / 

PROMOTION  by  WREX-TV  Rockford,  III.,  on 
behalf  of  Butter  Nut  Coffee  (Paxton-Gallagher 
Co.,  Omaha)  recently  paid  off  handsomely 
when  the  station  sold  enough  of  the  product  to 
serve  60,000  people  attending  the  Trask  Bridge 
Picnic  in  that  city.  The  buyer  was  the  purchas- 
ing committee  of  what  the  station  describes  as 
the  world's  largest  farm  picnic.  The  committee 
bought  the  coffee  from  Rollie  Sponberg,  WREX- 
TV's  "Mr.  Butter  Nut."  The  promotion  was 
used  exclusively  on  WREX-TV. 

EXPENSE  PAID  VACATION 

AS  PART  of  the  Medford,  Mass.,  Sales  Days, 
a  semi-annual  effort  by  Medford  merchants 


THE  LATEST 

WCKY 


to  promote  sales,  WHIL  there  offered  as  grand 
prize  for  shoppers  during  the  sales  a  two-week 
expense  paid  vacation  to  Miami  Beach.  Rather 
ironically,  the  station  reports,  the  winner  was 
Chief  Petty  Officer  Wilbert  Reely  who  lives 
with  his  family  in  Warrentown,  Fla.,  just  25 
miles  from  Miami  Beach.  Nevertheless,  Mr. 
Reely,  with  the  cooperation  of  the  Navy,  will 
take  his  vacation,  coming  at  the  same  time, 
incidentally,  as  the  Reely's  wedding  anniversary. 

REGIONAL  TV  NETWORK  SHOW 

NEW  NBC-TV  western  division  five-weekly 
early  morning  show,  7  to  8,  starts  on  KNBH 
(TV)  Hollywood,  KRON-TV  San  Francisco 
and  KFSD-TV  San  Diego,  from  Sept.  27.  The 
hour-long  program  (7-8  a.m.)  precedes  the 
Pacific  coast  showings  of  NBC-TV  Today  (8-9 
a.m.).  Joe  Thompson  produces  7  to  8,  with 
Howard  Ross  as  his  assistant,  and  Hollywood 
news  and  special  events  supervisor  Roy  Neal 
as  newscaster. 

WGIV  BROCHURE 

WG1V  Charlotte,  N.  C,  is  sending  to  adver- 
tisers and  agencies  an  illustrated  brochure 
titled  "KGIV  ...  the  Charlotte  cyclotron." 
Including  market  and  rate  information,  the 
brochure  declares  that  Charlotte  is  the  top 
market  in  the  Carolinas.  The  booklet  carries 
detailed  information  about  WGIV's  program- 
ming along  with  reasons  why  WGIV  is 
"Everybody's  Station."  Finally,  WGIV  says 
"REMEMBER!!!  You  don't  kill  bears  with 
BB's— You  gotta  use  a  LOTTA  BOMBS!". 

SEARS  TV  CAMPAIGN 

IN  CONJUNCTION  with  the  opening  of  a  new 
store  in  Denver,  Sears,  Roebuck  &  Co.  pur- 
chased a  saturation  campaign  on  KBTV  (TV) 
there.  Included  were  eight  one-minute  spots 
per  day  for  six  days  and  five  five-minute  re- 
mote telecasts,  featuring  station  personalities 
touring  different  departments  in  the  stores. 
Finally,  a  one-half  hour  remote  showing  the 
complete  opening  of  the  store  capped  the  cam- 
paign. 

PERSONALIZED  STATION 

KVDO-TV  Corpus  Christi,  Tex.,  is  sending 
to  advertisers  and  agencies  a  market  brochure 
billing  its  city  as  the  "Port  of  Play  and  Profit." 
The  front  of  the  folder  is  illustrated  with 
"Kay  Video,"  a  girl  in  a  space  suit.  "Kay 
Video,"  a  play  on  the  call  letters,  is  the  name 


From  Pulse 
May-June 

WCKY— 6.2 

Net  A— 5.3 
Net  B — 3.0 
Net  C— 2.9 
Net  D — 2.7 


THE  DAILY  HIT  PARADE 

FIRST  in  Cincinnati— 6:15-7:00  pm 

1947 — 1948 
1949_1950 
1951—1952 

1953_1954 


are  YOU  Buying  a 

6.2  Rating  in  Cincinnati? 


September  6,  1954 


Paae  91 


PROGRAMS  &  PROMOTION 


adopted  by  KVDO-TV  to  make  it  a  "person- 
ality" instead  of  a  station.  The  brochure  also 
bills  programs  and  personalities  of  KVDO-TV, 
one  being  Jeanne  Ramsey,  who  is  Kay  Video 
over  station  "Kay  Video." 

NOT  BIGGEST,  BUT  'FIRST' 

FIRST  network  telecast  to  originate  in  San  An- 
tonio— a  political  address  by  Gov.  Allan  Shivers 
Aug.  23  in  front  of  the  Alamo  in  his  campaign 
for  re-election — was  transmitted  to  11  stations 
by  WOAI-TV  there,  the  station  reports. 
Simultaneously  it  was  broadcast  by  WOAI  to 
37  radio  stations,  with  repeats  bringing  the  total 
up  to  45.  The  simulcast  was  the  biggest  radio- 
tv  broadcast  in  the  Southwest's  history,  ac- 
cording to  the  station. 

SCIENTIFIC  SELLING 

SOCIAL  science  approach  to  advertising  is  re- 
counted in  a  new  brochure  released  by  Weiss 
&  Geller,  Chicago  advertising  agency.  Titled 
"Increasing  Sales  through  Advertising  Based 
on  Human  Motivations,"  the  booklet  contains 
case  histories  on  how  the  agency  creates  ideas 
for  new  campaigns,  sales  meetings,  premium 
deals,  radio  and  tv  programming  and  commer- 
cials. Ideas  originally  were  outlined  by  Edward 
H.  Weiss,  agency  president,  at  the  U.  of  Michi- 
gan Advertising  Conference  at  Ann  Arbor 
May  7.  Included  is  a  section  citing  reasons 
for  the  success  of  Arthur  Godfrey  in  selling 
products  [B»T,  May  24]. 


FREE 

PERSONNEL  SERVICE 

The  big  problem  in  television  today  is 
competent  people.  Here  we  believe  we  can 
help  you,  as  we  have  many  station  man- 
agers. From  our  school  we  supply  quali- 
fied assistants  who  have  a  fundamental 
background  so  they  blend  into  any  TV 
operation.  Call  us  for  any  of  the  follow- 
ing: 

•  Announcers 

•  Writers 

•  Camera  Assistants 

•  Boom  Operators 

•  Floor  Directors 

•  Make-up  Artists 

•  Film  Editors 

•  Salesmen 

Remember,  our  service  is  FREE.  We  are 
not  an  employment  agency.  We  simply 
supply  you  with  graduates  from  our 
school  who  have  been  screened  for  ability 
and  willingness  to  work.  Write  John 
Birrel,  Personnel  Director,  for  complete 
background  data. 

NORTHWEST  RADIO  &  TELEVISION  SCHOOL 

1221  N.W.  21st  Avenue 
Portland  9,  Oregon 


FOR  THE  RECORD 


Station  Authorizations,  Applications 
(As  Compiled  by  B  •  T) 

August-  26  through  Sept.  1 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hear  in 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. EBP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,   kw —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


FCC  Commercial  Station  Authorizations 
As  of  July  31,  1954  * 


Licensed  (all  on  air) 
CPs  on  air 
CPs  not  on  air 
Total  on  Air 
Total  authorized 
Applications  in  hearing 
New  station  requests 
New  station  bids  in  hearing 
Facilities  change  requests 
Total  applications  pending 
Licenses  deleted  in  July 
CPs  deleted  in  July 


*  Does  not  include  noncommercial  educational 
fm  and  tv  stations, 
t  Authorized  to  operate  commercially. 

*       *  * 

Am  and  Fm  Summary  through  Sept.  1 

Appls.  In 

On  Pend-  Hear- 

Air  Licensed  CPs  ing  ing 
Am  2,607  2,588  134  176  4 
Fm            562             539            39              6  0 


AM 

FM 

TV 

2,573 

533 

105 

19 

26 

t304 

121 

12 

169 

2,592 

559 

409 

2,713 

571 

578 

120 

3 

186 

167 

5 

16 

64 

0 

174 

128 

17 

31 

714 

103 

227 

0 

0 

0 

1 

0 

1 

Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  7  7,  7952: 

vhf       uhf  Tota 


Commercial 
Educational 


254 
14 


309 
18 


563 
3? 

!: 


Total  Operating  Stations  in  U.  S.: 

vhf       uhf  Tota 

Commercial  on  air               269         117  386 

Noncommercial  on  air           3           4  7 

Applications  filed  since  April  74,  7952; 


New 

Amend. 

vhf 

uhf 

Tota 

Commercial 
Educational 

923 
55 

337 

715 
28 

526 
27 

1,242 

55 

Total 

978 

337 

743 

553 

1,297 

» Ninety-three  CPs  (16  vhf,  77  uhf)  have 
returned. 

2  One  applicant  did  not  specify  channel. 

3  Includes  32  already  granted. 

4  Includes  593  already  granted. 

beei 

ACTIONS  OF  FCC 
Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

WALA-TV  Mobile,  Ala.— Pape  Tv  Co.  granted 
mod.  of  CP  for  ch.  10  to  change  transmitter  loca- 
tion to  0.6  mi.  S  of  Hwy.  31,  near  Spanish  Fort, 
Ala.:  ERP  316  kw  visual,  191  kw  aural;  antenna 
height  above  average  terrain  620  ft.  Granted  Aug. 
23;  announced  Aug.  31. 

WEDM  (TV)  Munford,  Ala.— Ala.  Educ.  Tv 
Commission  granted  mod.  of  CP  for  noncommer- 
cial educational  ch.  7  to  change  ERP  to  316  kw 
visual,  191  kw  aural;  antenna  height  above  aver- 
age terrain  2,000  ft.  Granted  Aug.  23;  announced 
Aug.  31. 

KOVR   (TV)   Stockton,   Calif.— Tv  Diablo  Inc. 

granted  STA  to  operate  commercially  on  ch.  13 
for  the  period  ending  Sept.  3.  Granted  Aug.  24; 
announced  Aug.  31. 

WTLC  (TV)  Champaign,  111.— U.  of  111.  granted 
mod.  of  CP  noncommercial  educational  ch.  12  to 
change  ERP  to  55  kw  visual,  27.5  kw  aural;  an- 
tenna height  above  average  terrain  180  ft. 
Granted  Aug.  24;  announced  Aug.  31. 

WTVP    (TV)    Decatur,  111.— Prairie    Tv  Co. 

granted  mod  of  CP  for  ch.  17  to  change  ERP  to 
175  kw  visual,  93.3  kw  aural;  antenna  height 
above  average  terrain  540  ft.  Granted  Aug.  26; 
announced  Aug.  31. 

WTVH-TV  Peoria,  111.— Hilltop  Bcstg.  Co. 
granted  mod.  of  CP  for  ch.  19  to  change  ERP  to 
214  kw  visual,  115  kw  aural;  antenna  height  above 
average  terrain  290  ft.  Granted  Aug.  23;  an- 
nounced Aug.  31. 

WMTW  (TV)  Poland  Spring,  Me.— Mt.  Washing- 
ton Tv  Inc.  granted  mod.  of  CP  for  ch.  8  to  change 
description  of  studio  location  to  Recarr  Inn,  Po- 
land Spring;  antenna  height  above  average  ter- 
rain 3.850  ft.  Granted  Aug.  26;  announced  Aug.  31. 

KDAL-TV  Duluth,  Minn.— Red  River  Bcstg.  Co. 

granted  mod.  of  CP  for  ch.  3  to  change  ERP  to 
100  kw  visual,  50  kw  aural;  antenna  height  above 
average  terrain  800  ft.  Granted  Aug.  23;  an- 
nounced Aug.  31. 

WIRI  (TV)  Lake  Placid,  N.  Y.— Great  Northern 
Tv  Inc.  granted  mod.  of  CP  for  ch.  5  to  change 
transmitter  and  studio  location  to  Terry  Mt.,  7.3 
miles  W  of  Peru,  N.  Y.;  ERP  to  20  kw  visual,  12 
kw  aural;  antenna  height  above  average  terrain 
1,200  ft.  Granted  Aug.  26;  announced  Aug.  31. 

KTVX    (TV)    Tulsa,    Okla.— Tulsa   Bcstg.  Co. 

granted  STA  to  operate  commercially  on  ch.  8  for 
the  period  ending  Dec.  7.  Granted  Aug.  24;  an- 
nounced Aug.  31. 


KBES-TV  Medford,  Ore.— Southern  Ore.  Bcstg 
System  granted  mod.  of  CP  for  ch.  5  to  changt ! 
studio  location  to  2,000  Crater  Lake  Hwy.,  Med 
ford.   Granted  Aug.  23;  announced  Aug.  31. 

WGLV  (TV)  Easton,  Pa.— WGLV  Inc.  grantee 
mod.  of  CP  for  ch.  57  to  change  studio  locatioi 
to  2857  Nazareth  Pike,  approximately  1  mile  from 
Easton  city  limits.   Granted  Aug.  24;  announcec 
Aug.  31. 

KELO-TV    Sioux    Falls,    S.    D.— Midcontinen 
Bcstg.  Co.  granted  CP  for  ch.  11  to  change  ERlj 
to  200  kw  visual  and  120  kw  aural.   Granted  Aug , 
23;  announced  Aug.  31. 

KBMT  (TV)  Beamount,  Tex.— Television  Bcstrs  j 
Inc.  granted  mod.  of  CP  for  ch.  31  to  change  ERI 
to  224  kw  visual  and  117  kw  aural.  Granted  Aug  : 
26;  announced  Aug.  31. 

KGUL-TV  Galveston,  Tex.— Gulf  Tv  Co.  grantee 
mod.  of  CP  for  ch.  11  to  change  transmitter  loca 
tion  to  a  point  27  miles  from  Galveston  and  2 
miles  from  Houston;  ERP  261  kw  visual  and  13 
kw  aural.    Granted  Sept.  1. 


APPLICATIONS 

WIRI  (TV)  Bloomingdale,  N.  Y.— Great  North 
ern  Tv  Inc.  amends  bid  for  mod.  of  CP  for  ch. 
to  specify  19.95  kw  visual,  12.02  kw  aural;  antenn; 
height   above   average   terrain    1,205   ft.  File< 
Aug.  26. 

WHP-TV  Harrisburg,  Pa. — WHP  Inc.  seeks  mod 
of  CP  for  ch,  55  to  change  ERP  to  182.8  kw  visual 
98.6  kw  aural;  antenna  height  above  average 
terrain  909  ft.  Filed  Aug.  30. 

WLVA-TV  Lynchburg,  Va.— Lynchburg  Bcstg 
Corp.  seeks  mod  of  CP  for  ch.  13  to  change  ERI 
to  316  kw  visual,  160  kw  aural;  antenna  heigh  f 
above  average  terrain  1,094  ft.  Filed  Aug.  30. 


WORLD  FAMOUS 


EH 

/V2]  N.  Highland  Hollywood  38.  CaliO 


Page  92 


September  6,  1954 


Broadcasting    •  Telecastin 


New  Am  Stations 


APPLICATION 

Lakewood,  Colo. — Maurice  J.  DaVolt,  Julia  W. 
DaVolt  &  Edythe  G.  Sweeney  d/b  as  Lakewood 
IBcstg.  Service,  1580  kc,  250  w  daytime.  Post  office 
iaddress  1315  Oak  St.,  Lakewood.  Estimated  con- 
struction cost  $13,311,  first  year  operating  cost 
$30,500.  revenue  $36,500.  Principals  in  general 
partnership  include  Maurice  J.  DaVolt  (V3),  me- 
chanical, ordinance  and  and  industrial  engineer; 
Julia  W.  DaVolt  (%),  and  Edythe  G.  Sweeney 
(1/3),  government  employe.    Filed  Aug.  25. 

APPLICATION  AMENDED 

The    Dalles,    Ore. — Radio    Mid-Columbia  Inc. 

n  amends  bid  for  new  am  station  on  1490  kc  250  w 
^unlimited  to  specify  1480  kc  daytime.    Filed  Aug. 
125. 


Existing  Am  Stations 


APPLICATIONS 

WHIL  Medford,  Mass. — Conant  Bcstg.  Co.  seeks 
CP  to  change  from  500  w  to  1  kw  on  1430  kc. 
3 .  Resubmitted  Aug.  30. 

WINX    Rockville,    Md.— Montgomery  County 
f;| Bcstg.  Co.  seeks  CP  to  change  operation  on  1600 
> ■•■  kc  from  daytime  to  1  kw  day,  500  w  night,  direc- 
tional.   Filed  Aug.  30. 

KAMQ  Amarillo,  Tex. — Top  of  Texas  Bcstg.  Co. 
amends  application  to  change  from  1  kw  to  5  kw 
it  on  1C10  kc  to  specify  directional  day  and  night. 
Filed  Aug.  25. 

New  Fm  Stations  .  .  . 

ACTION  BY  FCC 

SB  Harrisonburg,  Va. — Board  of  Trustees  of  East- 
—  ern  Mennonite  College  granted  CP  for  new  non- 
JJ  commercial  educational  fm  station  on  ch.  201 
188.I  mc),  power  of  10  w;  antenna  height  above 
sfl.average  terrain  80  ft.  Granted  Aug.  23;  an- 
nounced Aug.  31. 

Existing  Fm  Stations  .  .  . 

STATION  DELETED 

m     WTAR-FM  Norfolk,   Va. — WTAR  Radio  Corp. 

'M  FCC  granted  request  to  cancel  license  and  delete 
'  fm  station  on  ch.  247.  Deleted  Aug.  27;  an- 
I  pounced  Aug.  31. 

i 


2.  a 


Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

KENI  Anchorage,  KFAR  Fairbanks,  KJNO 
Juneau,  KABI  Ketchikan,  Alaska — Midnight  Sun 
Bcstg.  Co.  granted  voluntary  transfer  of  control 
to  The  Lathrop  Co.  through  sale  of  87.99%  interest 
for  $219,300.  Sale  is  to  pay  off  in  part  debt  to 
Lathrop  Co.  of  $220,000.    Granted  Sept.  1. 

KMOD  Modesto,  Calif.— Radio  Modesto  Inc. 
granted  voluntary  transfer  of  control  to  John  E. 
Griffin,  W.  W.  Giddings  Jr.  and  D.  G.  Reeves 
through  sale  of  50%  interest  by  John  H.  Schacht 
to  corporation  for  $42,000.  Corporation  sells  y3 
interest  to  Mr.  Reeves  for  $21,000.  Each  partner 
will  now  own  V3  interest.    Granted  Sept.  1. 

KGIW  Alomosa,  Colo. — E.  L.  Allen  granted  in- 
voluntary assignment  of  license  to  Delbert  Lloyd 
Allen,  administrator  of  the  estate  of  E.  L.  Allen, 
deceased.    Granted  Aug.  25;  announced  Aug.  31. 

WCNX  Middletown,  Conn. — Middlesex  Bcstg. 
Co.  granted  transfer  of  control  to  Richard  H. 
O'Brien  and  William  J.  OBrien  Jr.  through  pur- 


Altoona,  Pa. 

Thirty  years  radio  experience  and 
Roy  Thompson's  life  dedicated  to 
the  community  has  made  WRTA 
Altoona's  friendliest  station.  Peo- 
ple like  to  do  bus;ness  with  friends. 
Of  course,  WRTA — advertised  prod- 
ucts— selll 


/vow  .5  ^JllC 


ipion 


Represented  by 
Robert   Meeker  Associates 


chase  of  remaining  50%  interest  from  Middletown 
Press  Pub.  Co.  for  $26,500.  Messrs.  Richard  and 
William  O'Brien  will  now  be  sole  owners.  Grant- 
ed Sept.  1. 

WDOV  Dover,  Del.— Delaware  State  Capital 
Bcstg.  Corp.  granted  involuntary  transfer  of 
control  to  Florence  H.  Freed  and  City  Bank  & 
Trust  Co.,  executors  of  the  Estate  of  Cecil  F. 
Freed  (1007o),  deceased.  Granted  Aug.  27;  an- 
nounced Aug.  31. 

WSIR  Winter  Haven,  Fla.— Citrus  Belt  Bcstrs. 
Inc.  granted  voluntary  transfer  of  control  to  Tom 
Moore,  L.  Orden  Craig,  Nellie  H.  Fowler  and 
Henry  L.  Jollay  through  purchase  of  70.59%  in- 
terest for  $114,000.  Principals  include  Tom  Moore, 
president-principal  stockholder  Tom  Moore  Pro- 
ductions Inc.,  producer-packager  of  radio-tv  pro- 
grams; L.  Orden  Craig,  WSIR  chief  engineer; 
Henry  L.  Jollay,  attorney;  Nellie  H.  Fowler,  WSIR 
employe.    Granted  Sept.  1. 

WGAA  Cedartown,  Ga. — Timm  Inc.  granted 
voluntary  assignment  of  license  to  J.  Franklin 
Proctor  and  T.  Frank  Proctor  d/b  as  Polk  County 
Bcstg.  Co.  for  $39,000.  Principals  in  partnership 
include  J.  Franklin  Proctor  (50%),  announcer- 
engineer  WWGS  Tifton,  Ga.,  and  50%  owner  of 
applicant  for  new  am  station  on  1490  kc  at 
Quitman,  Ga.,  and  his  father  T.  Frank  Proctor 
(50%),  Grady  County,  Ga.,  tax  commissioner. 
Granted  Sept.  1. 

WINI  Murphysboro,  111. — Evers  Mick  &  Donald 
Lee  Ritter  d/b  as  Jackson  Bcstg.  Co.  granted  vol- 
untary assignment  of  CP  to  Cecil  W.  Roberts  for 
$22,000.  Mr.  Roberts  is  owner  of  KREI  Farm- 
ington,  Mo..  KCHI  Chillicothe,  Mo.,  KCLO  Cha- 
nute.  Kan.,  and  WBLN-TV  Bloomington,  111. 
Granted  Sept.  1. 

WHOT  South  Bend,  Ind.— South  Bend  Bcstg. 
Corp.  granted  voluntary  assignment  transfer  of 
control  to  Michiana  Telecasting  Corp.  for  $140,000. 
Michiana  is  permittee  of  new  tv  station  on  uhf 
ch.  46  at  Notre  Dame.  Michiana  is  owned  by  TJ. 
of  Notre  Dame  du  Lac.    Granted  Sept.  1. 

WTBO-AM-TV  Cumberland,  Md.— Md.  Radio 
Corp.  granted  voluntary  assignment  of  license  to 
individual  stockholders  Charles  E.  Smith,  George 
H.  Clinton,  Edwina  S.  Clinton,  Ben  K.  Baer,  Frank 
A.  Baer,  Helen  K.  Baer,  Howard  L.  Chernoff, 
Melva  G.  Chernoff,  Lydia  Busch  and  May  K. 
Ames.    Granted  Sept.  1. 

WTBO-AM-TV  Cumberland,  Md.  —  Individual 
stockholders  of  Md.  Radio  Corp.  granted  volun- 
tary assignment  of  license  to  Tenn.  Valley  Bcstg. 
Corp.  for  $110,000.  Principals  include  President 
Arthur  W.  German  (60%),  former  Eastern  Div. 
Sales  Manager  for  Republic  Pictures  Corp.,  Vice 
President  Edward  G.  Murray  (30%),  film  buyer 
WPTZ  (TV)  Philadelphia,  and  Secretary-Treas- 
urer Morris  H.  Bergreen  (10%),  attorney.  Assign- 
ment is  contingent  on  FCC  approval  to  transfer 
of  assets  to  individual  stockholders.  Granted 
Sept.  1. 

WSSO  Starkville,  Miss.— Grady  Imes,  Ruth 
Hartness,  executrix  of  the  estate  of  James  P. 
Hartness,  deceased,  C.  G.  Hollinshead  &  Joe 
Phillips  d/b  as  The  Starkville  Bcstg.  Co.  granted 
assignment  of  license  to  Joe  Phillips,  Grady  Imes, 
C.  G.  Hollinshead  &  Harriet  K.  Hartness  d/b  as 
The  Starkville  Bcstg.  Mrs.  H.  K.  Hartness  is 
beneficiary  of  25%  interest  of  the  late  James  P. 
Hartness.    Granted  Sept.  1. 

KGEZ    Kalispell,    Mont.— Donald    C.  Treloar 

granted  voluntary  assignment  of  license  to  KGEZ 
Inc.  for  $100,000.  Principals  include  KBOW  Butte, 
Mont.  (88.1%),  Frank  Reardon  (0.2%),  Helen 
Reardon  (0.2%),  Mary  Adele  Sullivan  (11%),  and 
Albert  H.  Schumacker  (0.2%).  Individual  stock- 
holders own  KBOW.    Granted  Sept.  1. 

WHIZ  Zanesville,  Ohio — Clay  Littick,  et  al.,  d/b 
as  Southeastern  Ohio  Tv  System  granted  assign- 
ment of  CP  to  new  partnership  under  same  name. 
Partnership  is  composed  of  The  Zanesville  Pub. 
Co.  (63%);  Southeastern  Ohio  Bcstg.  System  Inc. 
(20%);  Ernest  B.  Graham  (11%),  and  Clarence 
A.  Graham  (6%).  There  is  no  substantial  change 
in  ownership  as  Mr.  Littick  is  87.5%  owner  of 
Zanesville  Pub.  Co.,  which  in  turn  owns  60%  of 
Southeastern  Ohio  Bcstg.  Granted  Aug:  25;  an- 
nounced Aug.  31. 

KBOY  Medford,  Ore. — Clarence  E.  Wilson  & 
P.  D.  Jackson  d/b  as  Medford  Bcstg.  Co.  granted 
assignment  of  license  to  Clarence  E.  Wilson. 
P.  D.  Jackson  and  William  H.  Hansen  d/b  as 
K-Boy  Bcstrs.  Mr.  Hansen  purchases  V3  interest 
at  book  value.  Each  partner  will  now  own  y3 
interest.    Granted  Sept.  1. 

WCOR  Lebanon,    Tenn. — The   Lebanon  Bcstg. 

Co.  granted  voluntary  acquisition  of  control  by 
Theodore  F.  Ezell  Jr.  through  purchase  of  44.5% 
interest  from  G.  Paul  Crowder  for  $18,000.  Mr. 
Ezell  will  now  own  60%  interest.   Granted  Sept.  1. 

WSIK-AM-TV  Nashville,  Tenn.  —  Louis  R. 
Draughon,  individually  and  trustee  for  Jacquelyn 
Draughon  d/b  as  WSIX  Bcstg.  Station  granted 
voluntary  assignment  of  license  to  WSIX  Inc.  for 
$800,000.  Principals  include  President  Robert  D. 
Stanford  Jr.,  lumber  and  business  supplies  mer- 
chant; Vice  President-Treasurer  W.  H.  Criswell 
(y3),  real  estate  broker,  and  Vice  President-Sec- 
retary Louis  R.  Draughon  Granted  Sept.  1. 

WLAC-TV  Old  Hickory,  Tenn.— WLAC-TV  Inc. 

granted  transfer  of  control  from  Life  &  Casualty 
Insurance  Co.  of  Tenn.  to  T.  B.  Baker  Jr.  and 
A.  G.  Beaman  through  sale  of  50%  interest  for 
$100,000.  Purpose  of  the  sale  is  to  effectuate 
merger  agreement  for  the  ch.  5  facility.  Granted 
Sept.  1. 


The  best 
way  to 
sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 

FARM 
STATION 


WIBW 


CBS  RADIO 
in  Topeka 

Ben  Ludy,  Gen.  Mgr..  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


HOTEL 


NewWeston 


MADISON  AT  50TH 

English  Lounge 
Meeting  place 
of  show  business 


MADISON  AT  52ND 

Barberry  Room 
Where  the  celebrities 
go  after  theatre 

'  K*<>TT ' 


Broadcasting    •  Telecasting 


September  6,  1954 


Paae  93 


FOR  THE  RECORD 


KANN    Sinton,    Tex.— San   Patrico   Bcstg.  Co. 

granted  voluntary  assignment  of  negative  control 
(50%)  to  Charles  W.  Balthrope  for  $20,000.  Mr. 
Balthrope  owns  94%  of  KITE-AM-FM  San  An- 
tonio, 4%  KDUB-AM-TV  Lubbock,  and  \'z  of 
KENN  Kennedy,  all  Texas.    Granted  Sept.  1. 

KTXL-AM-TV  San  Angelo,  Tex.— Westex  Bcstg. 
Co.  granted  voluntary  transfer  of  control  to  A.  D. 
Rust,  B.  P.  Bludworth,  Lowell  Smith  and  Mar- 
shall Formby  through  sale  of  50  shares  to  Mar- 
shall Formby  and  Lowell  Smith  for  $20,000.  Mr. 
Formby  is  owner  KPAN  Hereford,  40%  owner 
KELD  Floydada,  %  owner  KSML  Seminole,  and  Y3 
owner  WTUE  Tulia,  all  Texas.  Mr.  Smith  is  a 
rancher  and  banker.    Granted  Sept.  1. 

WPLH  Huntington,,  W.  Va. — Huntington  Bcstg. 
Corp.  granted  voluntary  transfer  of  control  to 
Cy  Bahakel  for  $50,000.  Mr.  Bahakel  is  owner 
of  WABG  Greenwood,  Miss.,  WKIN  Kingsport, 
Tenn.,  WRIS  Roanoke,  Va.,  and  WKOZ  Kosciusko, 
Miss.    Granted  Sept.  1. 

KOWB  Laramie,  Wyo.— Snowy  Range  Bcstg.  Co. 

granted  voluntary  transfer  of  control  to  John 
Alexander  &  George  B.  Dent  Jr.  through  sale  of 
all  stock  for  $60,000.  Principals  include  John 
Alexander  (50%),  Vz  owner  KODY  North  Platte, 
Neb.,  and  George  B.  Dent  Jr.  (50%),  Vz  owner 
KODY.    Granted  Sept.  1. 


APPLICATIONS 


KLOK  San  Jose,  Calif. — E.  L.  Barker  &  Erwtn 
L.  Barker,  administrator  of  the  estate  of  Claribel 
Barker,  deceased,  Paul  Grimm,  administrator  of 
the  estate  of  T.  H.  Canfield,  and  Opal  A.  Canfleld 
d/b  as  Valley  Bcstg.  Co.  seek  voluntary  assign- 
ment of  license  to  E.  L.  Barker  (20%),  Estate  of 
Claribel  Barker  (40%),  and  Erwin  L.  Barker 
(40%).  The  Canfields  20%  interest  is  being  sold 
for  $7,500.  Filed  Aug.  23. 

KCSJ-AM-TV  Pueblo,  Colo.— Douglas  D.  Kahle 
&  Robert  L.  Clinton  d/b  as  Star  Bcstg.  Co.  seek 
voluntary  assigment  of  license  to  Star  Bcstg.  Co. 
No  consideration  involved  as  partners  retain 
identical  interests.  Filed  Aug.  24. 

KCSJ-AM-TV  Pueblo,  Colo.  —  Star  Bcstg.  Co. 

seeks  voluntary  transfer  of  control  to  Bankers 
Life  and  Casualty  Co.  to  settle  loan  of  $323,000. 
Bankers  Life  is  owner  of  KGA  Spokane,  Wash. 


CI 

SINNER 

RECORDED  BY 

TONY  BENNETT  Columbia 

JIMMY  HARTLEY  De  Luxe 

PUBLISHED  BY 
RALEIGH  MUSIC  PUBLISHING  CO. 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  •  CHICAGO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


Principals  include  Pres.  John  MacArthur  (30%); 
Vice  Pres.  M.  H.  Wettaw  (10%);  Exec.  Vice  Pres. 
L.  J.  Lehane  (10%),  and  Sec.  C.  T.  Hyland  (Mac- 
Arthur)  (13.3%).  Filed  Aug.  24. 

WSWN  Belle  Glade,  Fla.— Seminole  Bcstg.  Co. 
seeks  voluntary  transfer  of  control  to  E.  D.  Rivers 
Jr.  through  sale  of  all  stock  for  $60,000.  Mr. 
Rivers  is  owner  WEAS  Decatur,  WJIV  Savannah, 
WGOV-AM-TV  Valdosta,  all  in  Georgia,  and 
KWEM  Memphis,  Tenn.  Filed  Aug.  25. 

WMMB  Melbourne,  Fla.— Melbourne  Bcstg. 
Corp.  seeks  voluntary  transfer  of  control  to  Louis 
G.  Bessler  and  Erna  Bessler  through  sale  of  334 
shares  of  stock  for  $77,500.  Mr.  Bessler  is  former 
coffee  distributor  salesman.  Filed  Aug.  23. 

WFGM  Fitchburg,  Mass.— The  Wachusett  Bcstg. 
Corp.  seeks  voluntary  acquisition  of  control  by 
David  M.  Myers  through  purchase  of  62%  interest 
for  $15,050.  Mr.  Myers  will  now  own  89%.  Filed 
Aug.  27. 

WTAC  Flint,  Mich.— Trendle-Campbell  Bcstg. 
Corp.  seeks  voluntary  transfer  of  control  to  Radio 
Hawaii  Inc.  for  $91,000  and  assumption  of  liabili- 
ties up  to  $196,182.  Radio  Hawaii  Inc.  is  licensee 
of  operator  of  KPOA  Honolulu  and  is  subsidiary 
of  Tele-Trip  Policy  Co.,  aviation  insurance. 
Principals  include  Pres.  John  M.  Shasheen;  Sec. 
Philip  Gandert,  and  Treas.  Joseph  P.  Kane.  Filed 
Aug.  27. 

KVBC  Farmington,  N.  M. — Luella  M.  Bowles  & 
Marvin  E.  Bowles  d/b  as  Valley  Bcstg.  Co.  seek 
voluntary  assignment  of  license  to  Cloyed  O. 
Kendrick,  Hugh  D.  Landis  &  Marvin  E.  Bowles 
d/b  as  Radio  Station  KVBC  through  sale  of  % 
interest  by  Mr.  &  Mrs.  Bowles  for  $40,000.  Prin- 
cipals include  Cloyed  O.  Kendrick  (y3),  general 
manager  KVBC,  and  Hugh  D.  Landis  (%),  stock- 
holder KANS  Wichita,  Kans.  and  KRGV  Weslaco, 
Tex.  Filed  Aug.  26. 

WEAN  Providence,  R.  I. — General  Teleradio  Inc. 

seeks  voluntary  assignment  of  license  to  Provi- 
dence Journal  Co.,  operator  of  WPJB  there,  for 
$260,000  cash  and  $18,200  for  real  estate,  Journal 
will  surrender  WPJB  upon  FCC  approval  to  sale. 
Filed  Aug.  27. 

WMCH  Church  Hill,  Tenn. — Harry  J.  Morgan  & 
Thales  E.  Wallace  d/b  as  Twin  Cities  Bcstg.  Co. 
seek  voluntary  assignment  of  license  to  Thales  E. 
Wallace.  Mr.  Wallace  purchases  Mr.  Margon's  \'z 
interest  for  $17,784.  Filed  Aug.  30. 

WJZM  Clarksville,  Tenn. — Elmer  T.  Campbell  & 
John  P.  Sheftall  d/b  as  Campbell  and  Sheftall 

seek  involuntary  assignment  of  license  to  Gladys 
W.  Campbell,  executrix  of  the  estate  of  Elmer 
T.  Campbell  (60%),  deceased,  and  John  P.  Sheft- 
all (40%),  d/b  as  Campbell  and  Sheftall.  Filed 
Aug.  30. 

KUTI  Yakima,  Wash.— Walter  N.  Nelskog  tr/as 
Independent  Bcstrs.  seeks  voluntary  assignment 
of  CP  to  Walter  N.  Nelskog  (50%),  D.  Gene  Wil- 
liams (25%)  &  Delbert  Bertholf  (25%),  d/b  as 
Independent  Bcstrs.  of  $7,500.  Messrs.  Williams 
and  Bertholf  are  associated  in  the  management 
and  ownership  of  KSPO  Spokane,  Wash.  Filed 
Aug.  30. 

KDDD  Dumas,  Tex. — North  Plains  Bcstg.  Corp. 

seeks  voluntary  transfer  of  control  to  Lucian  W. 
Spencer  and  William  L.  Spencer  through  sale  of 
210  shares  of  stock  for  $44,000.  The  Spencer 
brothers  are  associated  in  ownership  and  man- 
agement of  North  Plains  Telephone  Co.  Filed 
Aug.  27. 

WFOX  Milwaukee,  Wis. — Wisconsin  Bcstg.  Sys- 
tem Inc.  seeks  voluntary  assignment  of  license  to 
Business  Management  Inc.  for  $100,000.  Principals 
include  Pres. -Treas.  Joseph  A.  Clark  (100%), 
dairy  and  food  products;  Sec.  Chas.  L.  Goldberg, 
attorney,  and  Vice  Pres.  Edward  Stillman,  ac- 
countant. Filed  Aug.  23. 


Hearing  Cases 


INITIAL  DECISIONS 

Des  Moines,  Iowa — New  tv,  vhf  ch.  8.  FCC 

Hearing  Examiner  Millard  F.  French  issued  initial 
decision  looking  toward  grant  of  the  application 
of  Cowles  Bcstg.  Co.  for  CP  for  new  tv  station 
on  ch.  8  in  Des  Moines,  Iowa,  and  denial  of  the 
competing  application  of  Murphy  Bcstg.  Co. 
Action  Aug.  27. 

Memphis,  Tenn.— New  tv,  vhf  ch.  3.  FCC  Hear- 
ing Examiner  Claire  W.  Hardy  issued  intial  de- 
cision looking  toward  grant  of  the  application 
of  Hoyt  B.  Wooten,  d/b  as  WREC  Bcstg.  Service, 
for  a  CP  for  a  new  tv  station  on  ch.  3  in  Memphis, 
Tenn.,  and  denial  of  the  competing  application  of 
WMPS  Inc.  Action  Aug.  30. 


APPLICATIONS 

Albany-Schenectady,  N.  Y. — FCC  by  memoran- 
dum opinion  and  order,  denied  petition  by  Hud- 
son Valley  Bcstg.  Co.,  permittee  of  tv  station 
WROW-TV,  ch.  41,  Albany,  N.  Y.,  filed  Aug.  5, 
insofar  as  petition  requests  reconsideration  of 
Commission's  action  of  July  7,  which  granted 
without  hearing  the  application  of  Van  Curler 
Bcstg.  Corp.,  WTRI  (TV),  for  mod.  of  CP  to. 
change  principal  community  to  Albany,  N.  Y.. 
and  to  maintain  main  studio  outside  Albany, 
except  with  respect  to  hearing;  ordered  that, 
effective  immediately,  the  effective  date  of  the 
above  mentioned  grant  to  WTRI  is  postponed 
pending  a  final  determination  by  the  Commission 
with  respect  to  Hudson  Valley's  protest;  desig- 
nated said  application  for  hearing  on  Sept.  20,  and 
made  protestant  and  the  Chief  Broadcast  Bureau 
parties  to  the  proceeding.   Action  Sept.  1. 

KNGS  Handford,  Calif.— Hanford  Bcstg.  Co. 
FCC  Comr.  Robert  E.  Lee  granted  petition  to  dis- 
miss without  prejudice  its  bid  to  change  from 
1  kw,  directional  night  to  5  kw,  directional  day 
and  night  on  620  kc.  Granted  Sept.  1. 


Routine  Roundup  .  .  . 

August  26  Applications 

ACCEPTED  FOR  FILING 

Modification  of  CP 

WORX  Madison,  Ind.,  Electronic  Laboratories 
Inc.— Mod.  of  CP  (BP-8835)  as  mod.  which  au-< 
thorized  new  standard  broadcast  station  for  ex- 
tension of  completion  date  (BMP-6626). 

Application  Returned 

Plant  City,  Fla.,  R.  E.  Hughes— CP  for  new 

standard  broadcast  station  on  1570  kc  with  power 
of  250  w  and  daytime  hours  of  operation. 

WCFV  Clifton  Forge,  Va.,  Clifton  Forge  Bcstg. 
Corp.— (BR-2540). 

License  for  CP 

WCIA  (TV)  Champaign,  111.,  Midwest  Television 
Inc.— License  to  cover  CP  (BPCT-1125)  as  mod. 
which  authorized  new  tv  station  (BLCT-224). 


August  27  Decisions 


ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken  as 
indicated: 

By  Commissioner  Robert  E.  Lee 

Chattanooga,  Tenn.,WDOD  Bcstg.  Corp.,  Moun- 
tain City  Tv  Inc.— Granted  petition  of  WDOD  for 
an  extension  of  time  to  and  including  Sept.  7,| 
in  which  to  file  exceptions  to  initial  decision  re ', 
ch.  3  (Dockets  10438-39). 

Granted  motions  of  the  Chief  Broadcast  Bureau 
and  Mass.  Bay  Telecasters  Inc.,  for  leave  to 
file  additional  pleadings  in  proceeding  re  ch.  5 
in  Boston,  Mass.  (Dockets  8739  et  al.);  and  the 
"Motion  to  Strike"  and  "Response  to  Matheson's 
Replies"  filed  by  Mass.  Bay  Telecasters  Inc.  onl 
Aug.  13,  and  "Supplement  to  Opposition  of  Chief' 
Broadcast  Bureau  of  Petition  to  Enlarge  Issues", 
filed  by  the  Chief  Broadcast  Bureau  are  accepted ' 
for  filing;  denied  request  of  Matheson  for  oral! 
argument. 

Denied  motions  of  Television  East  Bay  for  leave 
to  file  additional  pleadings  in  proceeding  re  ch, 
2  in  Oakland,  Calif.  (Dockets  8888  et  al.);  and 
dismissed  other  pleadings  directed  against  dis- 
missal of  the  application  of  San  Francisco- 
Oakland  Tv  Inc. 

Naples.  Fla.,  Collier  County  Bcstrs.  Inc. — Can- 
celled proceeding  in  re  protest  of  Robert  Heck-- 
sher,  licensee  of  WMYR  Ft.  Myers.  Fla.,  to  grant 
of  Collier  County  application  (Docket  11044;  BP- 
9119),  because  the  CP  was  deleted  on  Aug.  20  ot\ 
request  of  permittee.  (Action  taken  8/23). 


HOWARD  E.  STARK 


BO  EAST  W-f"^ 
NEW  YORK  22.  Y 


5^0405 


Page  94 


September  6,  1954 


Broadcasting 


Telecastinc 


By  Hearing  Examiner  Herbert  Sharfman 

Latrobe,  Pa.,  Latrobe  Bcstrs. — Granted  petition 
or  continuance  of  hearing  from  Aug.  30  to  Sept. 
R3  in  re  application  for  new  am  facilities  (Docket 
04-^8)  (Action  of  8/25.)  Granted  petition  of 
'""entral  Bcstg.  Co.  to  accept  its  late  appearance 
n  this  proceeding.    (Action  taken  8/26.) 

By  Hearing  Examiner  Annie  Neal  Hunttisg 

Issued  a  statement  setting  forth  requirements 
.vhich  shall  govern  the  course  of  hearing  in  re 
applications  of  Mercer  Bcstg.  Co.,  Trenton,  N.  J., 
;t  al.,  for  am  facilities  (Dockets  10931  et  al.); 
cancelled  hearing  heretofore  scheduled  for  Sept. 
^6'  ordered  that  exhibits  comprising  the  full 
lirect  case  shall  be  exchanged  on  Sept.  13,  and 
jirected  the  parties  to  appear  for  a  pre-hearing 
conference  on  Sept.  20.    (Action  taken  8/26.) 

By  Hearing  Examiner  Elizabeth  C.  Smith 

WELO  Tupelo,  Miss,  Tupelo  Bcstg.  O. — Direct- 
;d  counsel  for  all  parties  to  aopear  for  a  pre- 
paring conference  on  Sept.  9,  in  re  application 
for  am  facilities  (Docket  11002). 

By  Hearing  Examiner  J.  D.  Bond 

Whitefish  Bay,  Wis.,  Independent  Television 
[nc. — Granted  petition  for  leave  to  amend  its 
application  for  tv  ch.  6  (Docket  11009  et  al)  to 
;how  current  information  about  its  directors  and 
stockholders. 


By  Hearing  Examiner  Elizabeth  C.  Smith 

Granted  petition  of  the  Chief  Broadcast  Bu- 
eau,  for  continuance  of  further  hearing  in  re 
tpplication  of  WCUE  Akron,  Ohio,  from  Sept. 
L,  pending  action  by  the  Commission  upon  the 
Petition  to  delete  issues  and  remove  intervenor 
:rom  the  proceeding,  to  a  date  to  be  fixed  by 
ater  order  (Docket  10851). 


August  27  Applications 

ACCEPTED  FOR  FILING 

Modification  of  CP 

WLDB  Atlantic  City,  N.  J.,  Leroy  Bremmer  and 
Dorothy  Bremmer  d/b  as  Atlantic  City  Bcstg.  Co. 
!—  Mod.  of  CP  (BP-8090)  as  mod.,  which  author- 
zed  new  standard  broadcast  station  for  extension 
3f  completion  date  (BMP-6627). 

Renewal  of  License 

WFAI  Fayetteville,  N.  C,  Ralph  E.  Hess— 
BR-1927. 

WCFM  (FM)  Washington,  D.  C,  Cooperative 
Bcstg.  Assn.— BRH-316. 

Jl 

WTRI-FM  Philadelphia,  Pa.,  Temple  U. — BRED- 
107. 

WTVN-TV  Columbus,  Ohio,  WTVN  Inc.— BRCT- 


i 


Application  Returned 


WHIL  Medford,  Mass.,  Conant  Bcstg.  Co.  Inc. — 
ZP  to  increase  power  from  500  w  to  1  kw  and 
,:hange  type  transmitter. 

License  for  CP 

j  WWOR-TV  Worcester,  Mass.,  Salisbury  Bcstg. 
:Corp. — License  to  cover  CP  (BPCT-1068)  as  mod. 
j  which  authorized  a  new  tv  station.  (BLCT-226.) 

WDBO-FM  Orlando,  Fla.,  Orlando  Bcstg.  Co.— 
License  to  cover  CP  (BPH-1911)  which  authorized 
changes  in  licensed  station  (BLH-993). 

■    KNEV   (FM)   Reno,   Nev.,   Everett   B.  Cobb— 

License  to  cover  CP  (BPH-1769)  as  mod.  which 
authorized  new  fm  station  (BLH-992). 

WAWZ-FM  Zarephath,  N.  J.,  Pillar  of  Fire  Inc. 

j -License  to  cover  CP  (BPH-1858)  as  mod.  which 
authorized  new  fm  station  (BLH-991). 

Remote  Control 

WGKV-FM  Charleston,  W.  Va.,  Kanawha  Valley 
Bcstg.  Co.— BRCH-106. 

Modification  of  CP 

2  =  WLEU-TV  Erie,  Pa.,  Commodore  Perry  Bcstg. 
s'pervice  Inc.— Mod.  of  CP  (BPCT-1283)  which 
^authorized  new  tv  station  for  extension  of  com- 
Ipletion  date  to  3-30-55  (BMPCT-2434) . 

i  KETA  (TV)  Oklahoma  City,  Okla.,  The  Okla. 
-iducational  Television  Authority.— Mod.  of  CP 
1  BpET-21)  as  mod.,  which  authorized  new  non- 
commercial tv  station  to  extend  completion  date 
Htrom  9-18-54  (BMPET-46). 

j  KBES-TV    Medford,    Ore.,    Southern  Oregon 
:Bcstg.   Co.— Application   for  extension   of  com- 
|  j  pletion  date  to  3-4-55  (BMPCT-2421). 


August  30  Applications 

ACCEPTED  FOR  FILING 

Renewal  of  License 

WSID  Essex-Baltimore,  Md.,  United  Bcstg.  Co. 
of  Eastern  Md.  (BR-1838);  WMBL  Morehead  City, 
N.  C,  Carteret  Bcstg.  Co.  (BR-1564);  WACH 
Newport  News,  Va.,  Eastern  Bcstg.  Corp.  (BR- 
1749):  WRAP  Norfolk.  Va„  Cavalier  Bcstg  Corp. 
(BR-1866).  WSVS-FM  Crewe,  Va.,  Southern  Vir- 
ginia Bcstg.  Corp.— (BRH-462). 

Application  Returned 

WWON-FM  Woonsocket,  R.  I.,  Woonsocket 
Bcstg.  Co.  — Construction  permit  to  make  changes 
in  existing  station  change  frequency  to  106.3. 
Returned  8-19-54  incorrectly  signed. 

License  for  CP 

KIDO-TV  Boise,  Idaho,  KIDO  Inc.— License  to 
cover  CP  (BPCT-880)  as  mod.  which  authorized 
new  tv  station  and  to  designate  transmitter  and 
studio  location  as  700  Crestline  Drive,  Boise, 
Ida.  (not  a  move)  (BLCT-230) 

Modification  of  CP 
WQXN-TV  Cincinnati,  Ohio,  Robert  W.  Roun- 
saville.— Mod.  of  CP  (BPCT-1681)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  June,  1955  (BMPCT-2432) . 

WSHA  (TV)  Sharon,  Pa.,  Leonard  J.  Shafitz— 
Mod.  of  CP  (BPCT-1509)  which  authorized  new 
tv  station  for  the  extension  of  completion  date 
to  3-27-55  (BMPCT-2435). 

WSVA-TV  Harrisonburg,  Va.,  Shenandoah  Val- 
ley Bcstg  Corp.— Mod.  of  CP  (BPCT-1324)  as 
mod.,  which  authorized  new  tv  station  for  ex- 
tension of  completion  date  to  3-28-55  (BMPCT- 
2433 ) . 

August  31  Decisions 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 

Actions  of  August  27 
Remote  Control 

KVLC  Little  Rock,  Ark.,  Southern  Bcstg.  Co.— 

Granted  authority  to  operate  transmitter  by  re- 
mote control. 

WBKH  Laurel,  Miss.,  Hattiesburg  Bcstg.  Co. — 

Granted  authority  to  operate  transmitter  by  re- 
mote control. 

Granted  License 
WDBO-FM  Orlando,  Fla.,  Orlando  Bcstg.  Co.— 

Granted  license  covering  changes  in  fm  station 
(BLH-993). 

KNEV  (FM)  Reno,  Nev.,  Everett  B.  Cobb— 
Granted  license  for  fm  station  (BLH-992). 

KBSF   Springhill,  La.,   Springhill  Bcstg.  Co.— 

Granted  license  for  am  broadcast  station;  1460  kc, 
1  kw,  D  (BL-5400). 

WLWD  (TV)  Dayton,  Ohio,  Crosley  Bcstg.  Corp. 

— Granted  license  covering  changes  in  facilities  of 
tv  broadcast  station  (BLCT-169). 


KING-TV  Seattle,  Wash.,  King  Bcstg.  Co.— 
Granted  license  covering  changes  in  facilities  of 
tv  broadcast  station  (BLCT-176). 

Modification  of  CP 
KETA  Oklahoma  City,  Okla— Granted  exten- 
sion of  completion  date  to  3-17-55. 

Actions  of  August  26 
Granted  License 

WAWZ-FM  Zarephath,  N.  J.,  pillar  of  Fire  Inc. 

— Granted  license  for  fm  broadcast  station  (BLH- 
991). 

WBOY    Tarpon    Springs,    Fla.,    WBOY  Inc.— 

Granted  license  covering  change  in  transmitter 
location  (BL-5403). 

KHOB  Hobbs,  N.  M.,  Lea  County  Bc?tg.  Co.— 
Granted  license  for  am  broadcast  station;  1280 
kc,  1  kw,  D  (BL-5404). 

WANA  Anniston,  Ala.,  Anniston  Radio  Co. — 

Granted  license  for  am  broadcast  station;  1490  kc, 
250  w,  U;  condition  (BL-5405). 

WWKO  Ashland,  Ky.,  States  Bcstg.  System  Inc. 
— Granted  license  for  am  broadcast  station;  1420 
kc,  5  kw,  D  (BL-5402). 

KCHV  Coachella,  Calif.,  Coachella  Valley  Bcstg. 

Co. — Granted  license  for  am  broadcast  station; 
970  kc.  1  kw,  D  (BL-5410). 

WKBL  Covirrgton,  Tenn.,  Tipton  County  Bcstg. 

Co. — Granted  license  for  am  broadcast  station; 
1250  kc,  1  kw,  D  (BL-5414). 

WKMT  Kings  Mountain,  N.  C,  Southern  Radio- 
casting Co. — Granted  license  covering  increase  in 
power;  1220  kc,  1  kw,  D  (BL-5396). 

KLTZ  Glasgow,  Mont.,  The  Glasgow  Bcstg.  Co. 

— Granted  license  for  am  broadcast  station;  1240 
kc,  250  w,  U  (BL-5413). 

KWIL  Albany,  Ore.,  Central  Willamette  Bcstg. 

Co. — Granted  license  covering  change  in  facilities, 
installation  of  new  transmitter  and  DA  for  day 
and  night  (DA-2)  and  change  transmitter  loca- 
tion; 790  kc,  1  kw,  DA-2,  U  (BL-5284). 

KJOE    Shreveport,    La.,    Audiocasting    Inc. — 

Granted  license  for  am  broadcast  station;  1480  kc, 
1  kw,  D  (BL-5401). 

KCNC  Fort  Worth,  Tex.,  Blue  Bonnet  Bcstg. 
Corp. — Granted  license  covering  change  in  trans- 
mitter location  (BL-5411). 

KLPW  Union,  Mo.,  Franklin  County  Bcstg.  Co. — 

Granted  license  for  am  broadcast  station;  1220  kc, 
250  w,  D  (BL-5417). 

KSML     Seminole,     Tex.,     Seminole     Bcstrs. — 

Granted  Mod.  of  CP  for  approval  of  antenna, 
transmitter  and  studio  locations;  condition  (BMP- 
6344). 

KCOV  Corvallis,  Ore.,  Mid-Land  Bcstg.  Co. — 

Granted  Mod.  of  CP  for  approval  of  antenna, 
transmitter  and  studio  location  and  change  type 
of  transmitter;  condition  (BMP-6553). 


jj    REMO  TE  for  $ 75. 00 

Entirely  new — the 
Gates  SA  -  134 
amplifier  may  be 
used  as  a  remote 
amplifier,  pream- 
plifier, line  am- 
plifier or  isolation 
IBg  ™   "  amplifier.  Already  hundreds  in  use. 

A  quality  product  through  and  through  and  priced  low 
because  of  mass  production.  Stock  availability. 
S  THE  GATES  RADIO  COMPANY,  Quincy,  III.,  U.S.A. 


Broadcasting 


Telecasting 


September  6,  1954    •    Page  95 


Actions  of  August  25 

Granted  License 

WDSU-FM  New  Orleans,  La..  WDSU  Best?. 
Corp. — Granted  license  covering  change  in  ERP, 
antenna  height  and  antenna  system  (BLH-990). 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

WRWB  Kissimmee.  Fla.:  WJHP  Jacksonville. 
Fla.;  WHEE  Martinsville.  Va.;  WEOA  Evansville. 
Ind.;  WCOA  Pensacola,  Fla. 

Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for  ex- 
tension of  completion  dates  as  shown: 

WGEM-TV  Quincy,  111.,  to  3-24-55:  KMID-TV 
Midland,  Tex.,  to  3-1-55;  WHCI  Hartford  City, 
Ind.,  to  1-1-55. 

Actions  of  August  24 

Program  Authority 

New  York,  N.  Y.,  Columbia  Bcstg.  System  Inc. — 
Granted  extension  of  authority  to  transmit  pro- 
grams to  CFRB.  CKAC,  CJAD  and  other  stations 
under  the  control  of  the  Canadian  Broadcasting 
Corp.  for  the  period  beginning  9-15-54. 

Authority  Cancelled 

KBAK  Bakersfield,  Calif.,  Bakersfield  Bcstg.  Co. 

— Granted  request  for  cancellation  of  authority  to 
change  from  DA-1  to  DA-2  (BML-1490;  BMP- 
6445). 

Granted  CP 

WACA-TV  Camden,  S.  C,  Camden  Bcstg.  Corp. 

—Granted  CP  to  replace  expired  CP  (BPCT-1544) 
as  mod.  which  authorized  new  commercial  tv 
station  (BMPCT-1889) ;  completion  date  2-24-55. 

Modification  of  CP 

Granted  Mod.  of  CP's  for  extension  of  comple- 
tion date  as  shown:  WBRD  Ft.  Lauderdale,  Fla., 
to  1-24-55,  conditions;  WJNO-TV  West  Palm 
Beach,  Fla.,  to  3-15-55;  WHFC-TV  Chicago,  111., 
to  3-7-55;  KHQA-TV  Hannibal,  Mo.,  to  3-24-55; 
KRGV-TV  Weslaco,  Tex.,  to  3-15-55;  WFMY-TV 
Greensboro,  N.  C,  to  3-22-55;  WREX-TV  Rock- 
ford,  111.,  to  3-15-55;  WSEE  (TV)  Erie,  Pa.,  to  3-1- 
55;  WCKG  (TV)  New  Orleans.  La.,  to  2-17-55: 
WELI-TV  New  Haven,  Conn.,  to  2-24-55;  WWLA 
(TV)  Lancaster,  Pa.,  to  3-15-55. 


Actions  of  August  23 

Granted  License 

WSTR  Sturgis,  Mich.,  WSTR  Inc.— Granted  li- 
cense covering  change  in  facilities  and  type 
transmitter;  1230  kc,  250  w,  U.  (BL-5382). 

Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown: 

WMIN-TV  St.  Paul,  Minn.,  to  3-1-55;  WQXL-TV 
Louisville,  Ky.,  to  3-15-55;  WMTW  (TV)  Poland, 
Me.,  to  3-8-55;  WKAQ-TV  San  Juan,  P.  R.,  to 
2-15-55;  WOHO  Toledo,  Ohio,  to  11-23-54;  WNRI 
Woonsocket,  R.  I.,  to  11-30-54. 


August  31  Applications 

ACCEPTED  FOR  FILING 
Renewal  of  License 

WFRC  Reidsville,  N.  C,  Piedmont  Carolina 
Bcstg.  Co.— (BR-1625). 

WCOS  Columbia,  S.  C,  Radio  Columbia — 
(BR-1024). 

WLCM  Lancaster,  S.  C,  Royal  Bcstg.  Co.— 
(BR-2675). 


WCFV  Clifton  Forge,  Va.,  Clifton  Forge  Bcstg. 
Corp.— (BR-2540,  Resubmitted). 

Remote  Control 

KVLC  Little  Rock,  Ark.,  Southwestern  Bcstg. 
Co.— (BRC-507). 

WBKH  Hattiesburg,  Miss.,  Hattiesburg  Bcstg. 
Co.— (BRC-505). 

Modification  of  CP 

WJDM  (TV)  Panama  City,  Fla.,  J.  D.  Manly- 
Mod,  of  CP  (BPCT-1571)  as  mod.  which  author- 
ized new  tv  station  for  extension  of  completion 
late  to  1-2-55  (BMPCT-2431). 

WHCU-TV  Ithaca,  N.  Y.,  Cornell  U.— Mod.  of  CP 
(BPCT-534)  as  mod.  which  authorized  new  tv 
station  for  extension  of  completion  date  to  3-7-55 
(BMPCT-2436). 


September  1  Decisions 

ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 

By  Hearing  Examiner  J.  D.  Bond 

Issued  an  order  amending  the  First  Pre-trial 
Order  dated  Aug.  13,  in  re  applications  of  The 
Toledo  Blade  Co.,  et  al.,  for  ch.  11  in  Toledo, 
Ohio  (Dockets  11084  et  al.),  in  accordance  with 
informal  requests  submitted  on  Aug.  20  and  24 
by  Community  Bcstg.  Co.  and  Great  Lakes  Bcstg. 
Co.  (Action  of  8/30). 

Issued  the  First  Pre-trial  Order  in  proceeding 
re  applications  of  Independent  Television  Inc., 
et  al.,  for  ch.  6  in  Whitefish  Bay,  Wis.,  which 
shall  govern  the  course  of  further  proceedings 
to  the  extent  indicated,  and  further  ordered  that 
a  further  conference  shall  convene  on  Nov.  3 
(Action  taken  8/27)  (Docket  11009  et  al.). 

By  Hearing  Examiner  H.  Gifford  Irion 

Buffalo,  N.  Y.,  Great  Lakes  Television  Inc.; 
Greater    Erie   Bcstg.    Co.;    WKBW-TV   Inc.— By 

memorandum  opinion  and  order  granted  joint 
request  of  applicants  for  elimination  of  points 
of  reliance,  in  re  proceeding  for  ch.  7  (Dockets 
10968  et  al.). 

By  Hearing  Examiner  Elizabeth  C.  Smith 

New  Orleans,  La.,  James  A.  Noe  and  Co. — 

Granted  motion  for  continuance  of  further  hear- 
ing from  Sept.  7  to  Oct.  4,  1954,  in  re  applications 
for  ch.  4  (Dockets  8936  et  al.). 

On  motion  by  Allegheny  Bcstg.  Corp.,  resched- 
uled the  procedural  steps  in  proceeding  re  ch.  4 
for  Irwin,  Pa.  (Dockets  7287  et  al.),  as  follows: 
Sept.  20:  exchange  of  exhibits  comprising  full 
direct  case  of  each  applicant;  Oct.  8:  conference 
after  exchange  of  exhibits;  Oct.  18:  hearing  for 
receiving  exhibits  and  taking  of  testimony. 

By  Hearing  Examiner  William  G.  Butts 

Ordered  that  a  further  conference  in  re  appli- 
cations of  Key  Bcstg.  System  Inc.,  Bay  Shore, 
N.  Y.,  et  al.,  for  am  facilities  (Dockets  10379  et 
al.),  shall  be  held  Oct.  15,  and  continued  hearing 
now  scheduled  for  Oct.  5  to  Oct.  25. 


By  Hearing  Examiner  Herbert  Sharfman 

Newburgh,  Ind.,  Southern  Indiana  Bcstrs.  Inc.; 
Mt.  Vernon,  Ind.,  Mt.  Vernon  Bcstg.  Co.— Granted 
motion  filed  by  Mt.  Vernon  for  leave  to  amend 
its  am  application  (Docket  11077;  BP-9124),  to 
submit  revised  program  information. 

By  Hearing  Examiner  Harold  L.  Schilz 

KSEY  Seymour,  Tex.,  William  C.  Moss— On 
petition  of  KSEY,  postponed  hearing  now  set  for 
Aug.  31,  until  further  order  by  the  Examiner 
(Docket  10218;  BML-1473). 


September  1  Applications 


ACCEPTED  FOR  FILING 

Renewal  of  License 

WABZ  Albemarle,  N.  C,  Radio  Station  WABZ 
Inc.— (BR-1596). 

WBBB  Burlington,  N.  C,  Alamance  Bcstg.  Co.— 
(BR-1147). 

WLTC  Gastonia,  N.  C,  Gastonia  Bcstg.  Service 
Inc.— (BR-1903). 

WGBG  Greensboro,  N.  C,  Greensboro  Bcstg. 
Co.— (BR-2391). 

WMFR  High  Point,  N.  C,  Radio  Station  WMFR 
Inc.— (BR-876). 

WJNC  Jacksonville,  N.  C,  Greater  Carolinas 
Television  &  Radio  Industries  Inc.— (BR-1231). 

WBRM  Marion,  N.  C,  Lake  City  Bcstg.  Corp.— 

(BR-2268). 

WOXF  Oxford,  N.  C,  Oxford  Bcstg.  Corp.— 

(BR-2329). 

WCEC  Rocky  Mount.  N.  C,  Eastern  Carolina 
Electronics  Inc. — (BR-1796). 

WTNC  Thomas ville,  N.  C,  Thomasville  Bcstg. 
Co.— (BR-1653). 

WHCC  Waynesville,  N.  C,  Kenneth  D.  Fry  and 
Margaret  F.  Fry  d/b  as  Radio  Station  WHCC— 

(BR-1658). 

WBSC  Bennettsville,  S.  C,  Bennettsville  Bcstg. 
Co.— (BR-1633). 

WCRE  Cheraw,  S.  C,  Chesterfield  Bcstrs.  Inc.— 

(BR-2852). 

WMTJU  Greenville,  S.  C,  Bob  Jones  University 
Inc.— (BR-2377). 

Application  Returned 

KAVL  Lancaster,  Calif.,  Antelope  Bcstg.  Co. — 
Voluntary  sale  of  200  shares  of  stock  "from  Budd 
Aven  to  James  B.  French. 

License  for  CP 

WJDX-FM  Jackson,  Miss.,  Lamar  Life  Insur- 
ance Co. — License  to  cover  CP  (BPH-1918)  which 
authorized  change  studio  location;  antenna  height 
above  average  terrain  &  antenna  system  (BLH- 
994). 

WTHS  (FM)  Miami,  Fla.,  Lindsey  Hopkins  Vo- 
cational School  of  Dade  County  Board  of  Public 
Instruction — License  to  cover  CP  (BLED-258) 
which  authorized  change  in  ERP  and  type  of 
transmitter  (BLED-155). 

Modification  of  CP 

WOI-TV  Ames,  Iowa,  Iowa  State  College  of 
Agriculture  and  Mechanic  Arts — Mod.  of  CP 
(BPCT-974)  as  mod.  which  authorized  changes 
in  facilities  of  existing  tv  station  for  extension 
of  completion  date  to  12-10-54  (BMPCT-2440). 

KVOL-TV  Lafayette,  La.,  Evangeline  Bcstg.  Co. 
—Mod.  of  CP  (BPCT-818)  as  mod.  which  author- 
ized new  tv  station  to  extend  completion  date 
from  9-24-54  (BMPCT-2442). 

KWTV  (TV)  Oklahoma  City,  Okla.,  Oklahoma 
Television  Corp.— Mod.  of  CP  (BPCT-768)  as  mod. 
which  authorized  new  tv  station  for  extension 
of  completion  date  to  1-1-55  (BMPCT-2441). 


ALLEN  LANDER 


FDR    THE    PURCHASE    AND  SALE 
□  F    RADID    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D„  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia   Savings   Bank  Bldg.    •    Atlanta   3,  Ga., 

LAmar  2036 


HERBERT  STEWART 

TELEVISION  CONSULTANT 
Experienced  In  All  Phases 

•  Applications 

•  New  Stations 

•  Established  TV  Stations 

1312  17th  Ave.,  Terrace  N..  Phone  26262 

St.  Petersburg,  Florida 


Page  96    •     September  6,  1954 


Broadcasting    •  Telecasting 


PROFESSIONAL  CARDS 

JANSKY  &  BAILEY  INC. 

eutivo  Offices 

1735  De  Sales  St.,  N.  W. 
ices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
ithingten,  D.  C.        ADams  4-2414 
Member  AFCCE  * 

JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  * 

—Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Monrclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE* 

GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerllng  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  • 

immercial  Radio  Equip.  Co. 
Everett  L.  Dillard,  Gen.  Mgr. 
TERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
JO.  BOX  7037          JACKSON  5302 
KANSAS  CITY,  MO. 
Member  AFCCE  * 

A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE* 

GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 

Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-«21i 
WASHINGTON  4,  D.  C. 

Member  AFCCE  • 

\ 

FRANK  H.  MclNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  * 

RUSSELL  P.  MAY 

711  14th  St.,  N.  W.           Sheraton  Bldg. 
Washington  5,  D.  C.          REpublic  7-3984 

Member  AFCCE  • 

WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.             Dallas,  Texas 
1001  Conn.  Ave.      4212  S.  Buckner  Blvd. 
Member  AFCCE  * 

DAftE    fDCI  ITT 

GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  AFCCE  ' 

KEAR  &  KENNEDY 

|i02  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 

A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 

GUY  C.  HUTCHESON 

P.  O.  Box  32               AR.  4-8721 
1100  W.  Abram 
ARLINGTON,  TEXAS 

ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 

LYNNE  C.  SMEBY 

'Registered  Professional  Engineer" 

1 1  G  St.,  N.  W.                EX  3-8073 
WASHINGTON  5,  D.  C. 

GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Raaio-Teievition- 
Electronlcs-Communications 
1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  3- It 30 — Executive  3-StSl 
(Nights-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 

WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 

U/IIIIAM   C     DEMMC  IB 

WILLI A/Vl  t.  BcNNS,  JR. 

Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE* 

ROBERT  L.  HAMMETT 

CONSULTING  RADIO  ENGINEER 

821  MARKET  STREET 
jlsAN  FRANCISCO  3,  CALIFORNIA 
SUTTER  1-7545 

JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.                 Hiland  7010 
KANSAS  CITY,  MISSOURI 

Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.          NA.  8-2698 
1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 

,-ADI    C    C  AA  ITU 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCB  * 

DWELL  R.  WRIGHT 

Aeronautical  Consultant 

irmerly    Department   of  Commerce — C.A.A. 
|  mber  Washington  Airspace  Subcommittee) 
TDffers  a  specialized  consulting  service 
iro  the  Radio  and  Television  Industry 

)n  aeronautical  problems  created  by 

ower  construction. 

F.  D.  No.  2.  BOX  29,  HERNDON,  Va. 

■iburban  Washington,  D.  C.)  Tel.:  II4-M 

QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 

IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  •  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 

^^^^^ 
Member  AFCCE  * 

1               SERVICE  D 

IRECTORY 

Custom-Built  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 

COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 

SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among   them,   the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 

TO  ADVERTISE  IN  THE 
SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 

1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C. 

1 Broadcasting    •    Telecasting  September  6,  1954    •    Page  97 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:    Undisplayed — Monday   preceding  publication   date.    Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  204  per  word — $2.00  minimum  •  Help  Wanted  25^  per  word — 

$2.00  minimum. 

All  other  classifications  30^  per  word — $U-00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc._,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Situations  Wanted 


Help  Wanted 


Managerial 


Manager  wanted  for  daytime  station  in  one  of 
ten  largest  metropolitan  markets.  Must  have 
previous  sales  manager  experience.  Fine  chance 
for  advancement.    Box  896D,  B'T. 

Sales  manager — 5  figure  financial  opportunity  and 
excellent  future  for  real  producer.  Salary,  lib- 
eral commission  and  travel  expenses.  Box  88E, 
B»T. 

1  kw  daytimer  wants  manager  for  Ozark,  Ala- 
bama. Hard  work,  must  sell,  manage,  announce. 
Good  salary.  Apply  Bert  Bank,  WTBC,  Tusca- 
loosa, Alabama. 

Salesmen 


Salesman — Top  audience  station  in  market  has 
opening  for  energetic  salesman.  Liberal  commis- 
sion. This  Pennsylvania  station  affiliated  with 
number  one  network.  Box  523E,  B'T. 

Can  you  sell  radio  in  a  north  central  city  over 
a  hundred  thousand  population?  Leader  of  two 
stations,  independent,  salary,  commission,  perma- 
nent, best  opportunity,  no  hamstringing.  Send 
full  details.   Box  572E,  B'T. 

Experienced  radio  salesman  wanted.  Good  op- 
portunity for  man  willing  to  work.  Potential 
high.    Contact  KASI,  Ames,  Iowa. 

Starting  new  daytime  station  in  west  Texas.  Will 
need  good,  hard-working  salesman  (no  ball  of 
fire  wanted),  also  engineer-announcer  and 
straight  announcer,  or  announcer-salesman.  Job 
permanent,  with  reasonable  pay,  in  small  town. 
Prefer  Texan  or  one  used  to  small  towns  in 
southwest.  Contact  Clint  Formby,  KPAN,  Here- 
ford, Texas. 

Salesman,  Pontiac,  Michigan,  new  500  w  fulltime. 
Prefer  man  familiar  with  Detroit-Pontiac  market 
or  Michigan  area.  Salary  plus  commission.  Must 
have  experience  and  good  sales  record.  Excellent 
potential  for  outstanding  income  for  right  man. 
Letter  only.  Please  send  recent  photo,  references 
and  background  first  letter.  Strictly  confidential. 
Send  application  to  O.  W.  Myers,  WABJ,  Adrian, 
Michigan. 

Experienced,  business-like  time  salesman.  Pros- 
perous market,  many  good  prospects.  Liberal 
draw,  good  commission  monthly.  Floaters,  alco- 
holics, pressure  boys  need  not  apply.  Send  back- 
ground and  experience  to :  General  Manager, 
WITY,  P.  O.  Box  142,  Danville,  Illinois. 


WKBH,  5,000  watt  NBC,  LaCrosse,  Wisconsin, 
needs  experienced  local  salesman.  Permanent, 
attractive  proposition.  Send  background,  resume 
and  recent  photo  to  Robert  Morrison,  Sales  Man- 
ager. 

Announcers 


1st  combo,  salesmen  and  announcers.  Indiana. 
Box  458E,  B'T. 

Radio  announcer  for  NBC  affiliate  in  southwest. 
Prefer  married  man  with  some  experience.  Write 
giving  qualifications,  references  and  salary  ex- 
pected.   Box  577E,  B'T. 

Clever  DJ-actor.  Flowing  ad-lib.  Amusing  and 
entertaining  patter.  Single,  midwest.  Box  579E, 
B'T. 

Need  experienced  announcer,  sports  and  general 
staff  work.  Permanent,  good  working  conditions. 
Write  D.  A.  Wommack,  KALT,  Atlanta,  Texas. 

Need,  good  experienced  play-by-play  football 
arnouncer  at  once.  Rush  tape  and  references 
air  mail,  KCMC-Radio,  Texarkana,  Texas. 

Opportunity  for  good  morning  announcer.  Send 
resume.  ABC  network.  KFRO,  Longview,  Texas. 


Help  Wanted— (Cont'd) 


Needed — announcer  with  good  resonant  voice. 
One  year's  experience  necessary.  Start  $50  for 
40  hours.  Advancement  depends  on  you.  Send 
tape  and  picture  to  WBBB,  Burlington,  North 
Carolina. 


Experienced  announcer  with  first  phone.  Em- 
phasis on  announcing.  Good  salary.  Personal 
interview  necessary.  Contact  Hal  Vester,  WFTC, 
Kinston,  N.  C. 

Number  1  station — Erie,  Pa.,  needs  two  top-flight 
disc  jockeys.  Fast  paced  independent  operation 
where  results  count.  If  you're  good  and  can 
prove  it,  rush  tape  to  Manager,  WJET,  Erie,  Pa. 

WMIT,  Charlotte,  N.  C,  needs  an  announcer- 
engineer  at  mountaintop  transmitter.  Car  neces- 
sary. Single  man  preferred.  Send  full  details 
first  letter. 


Announcers:  Morning  man  with  friendly,  infor- 
mal style.  Also  utility  announcer.  Light  expe- 
rience but  good  potential.  Opportunity  for  stable 
young  man  to  settle  in  small  community  yet  work 
at  regional  station.  Opening  caused  by  top  per- 
sonnel stepping  into  larger  markets.  Excellent 
working  conditions.  Professional  operation.  Send 
full  details,  audition  to  Ray  Cheney,  WMIX,  Mt. 
Vernon,  Illinois. 


New  daytime  independent  beginning  October. 
Need  manager,  PD,  announcers,  engineers,  news- 
man or  combinations.  Send  photos,  tapes,  back- 
ground and  salary  acceptable.  Eastern  Wisconsin 
Broadcasting  Company,  P.  O.  Box  147,  Plymouth, 
Wisconsin. 


Technical 


Chief  for  Arkansas  regional,  remote  controlled. 
Must  be  experienced  all  phases  am  broadcasting. 
Car  required.  Box  518E,  B'T. 


Station  needs  first  class  engineer  with  ability  to 
announce  well.  Apply  by  letter  only.  Box  548E, 
B-T. 


First  class  technicians  needed.  Union  scale.  Am- 
tv  newspaper  owned  operation.   Box  561E,  B'T. 

First  class  engineer  capable  of  keeping  250  watt 
station  on  the  air.  Must  be  able  to  announce. 
$85  for  48  hours.  Apply  WJIG,  Tullahoma,  Tenn., 
at  once. 


First  phone  operator,  network  station.  WSYB, 
Rutland,  Vermont. 


First  class  engineer,  experienced  preferred.  Im- 
mediate opening,  WWNR  Beckley,  West  Virginia. 


Production-Programming,  Others 


Negro  programmed  station— southern  city — wants 
white  program  director,  experienced  all  phases 
negro  programming,  small  station  operation. 
Give  complete  details — references  and  recent 
snapshot  or  application  will  not  be  considered. 
Box  365E,  B'T. 

Urgently  needed,  experienced  continuity  writer. 
Send  full  particulars.    WPAQ,  Mt.  Airy,  N.  C. 


Television 


Help  Wanted 


Salesmen 


Wanted  experienced  television  salesman  who 
knows  creative  selling.  Prefer  young  aggressive 
man  with  ideas.  Upstate  New  York.  Send  com- 
plete details  to  Box  522E,  B'T. 


Managerial 


Wanted,  opportunity  to  apply  seven  years  ex- 
perience to  work  for  you  as  station  manager. 
1st  phone.  Box  514E,  B'T. 

Manager  available.  New  or  established  small  sta- 
tion. Excellent  record.  Best  references.  Box 
535E,  B'T. 


Manager-salesman  now  managing  small  station. 
Desires  to  relocate  in  Illinois-Wisconsin  as  man- 
ager or  salesman  under  promotion-minded  sales 
manager.  College  graduate  with  ten  years'  ex- 
perience announcing,  programming,  and  sales. 
36,  married.    Box  543E,  B'T.. 


Manager-salesman  available:  Seven  years  succes- 
ful  experience  in  small  markets.  Hard  worker, 
civic  minded,  sober,  family  man,  age  30.  Present 
earnings,  $10,000  yearly.  All  offers  considered, 
treated  confidentially.  References,  details  upon 
request.  Now  located  in  south.  Write  Box  549E, 
B'T. 


Salesmen 


Salesman,  4  years  experience.  Desires  permanent 
position,  stable  radio-tv  station.  Excellent  refer- 
ences.   Box  475E,  B'T. 


Account  executive,  five  years  experience,  desires 
change.  Interested  in  sales  position,  New  York 
or  Philadelphia.  Outstanding  record  as  salesman 
and  sales  manager.   Box  573E,  B'T. 


Announcers 


Football  announcer  .  .  .  seven  years  experience 
.  .  .  fine  voice,  best  of  references.  Box  310E, 
B'T. 


Thoroughly  experienced  announcer-newscaster- 
producer.  Sober,  no  drifter,  good  habits.  Avail- 
able immediately.  Tape,  resume  upon  request 
Box  413E,  B'T. 


Play-by-play  baseball,  football,  basketball.  De- 
sire sports  minded  station.  Experienced.  Refer- 
ences, photo,  tape  upon  request.  Box  510E,  B'T. 


Announcer — experience  2  years — prefer  New 
York,  New  Jersey,  New  England  areas.  Box 
512E,  B'T. 


Announcer,  six  years  experience.  Three  years  at 
present  station.  Seeking  larger  market.  Excel- 
lent references.   Box  515E,  B'T. 


Young  announcer,  experienced  in  hillbilly  and 
popular,  news  and  sportscasting,  some  play-bv- 
play.    Box  517E,  B'T. 


Sports — 3  years  experience  play-by-play,  staff 
continuity,  PD,  sales.  Excellent  background.  24, 
married,  veteran.  Seeking  permanency.  Avail- 
able September  21.   Box  519E,  B'T. 


Ambitious  Negro  announcer,  DJ,  smooth  blend- 
ing commercial  shows.  Board  operator.  Likable 
style.  Third  class  ticket.  Excellent  references. 
Revealing  tape.    Box  521E,  B'T. 


Interested  in  staff  position,  fresh  from  16  months 
experience,  veteran,  single,  control  board  opera- 
tion.   Box  525E,  B'T. 


Sports  announcer,  15  years  experience — pro  base- 
ball, hockey— college  football,  basketball.  Family 
man — clean  habits,  no  drifter.   Box  526E,  B-T. 


Experienced  announcer,  radio  and  tv,  NBC 
trained,  college  grad.  Married — now  employed. 
Box  530E,  B'T. 


Negro  announcer-DJ.  Tape,  references.  Trained 
voice.    Mr.  Rhythm  Blues.    Box  532E,  B'T. 


Top  free  lancing  sportscaster  with  major  league 
baseball  assignment  for  1955  desires  football  and/ 
or  basketball  spot  for  Fall  and  Winter.  Not  too 
expensive.    Box  554E,  B'T. 


Announcer,  combo,  newscaster,  DJ,  can  write 
good  copy.  Available  immediately.  Box  563E, 
B'T. 


Keen  sense  of  humor,  dee  jay,  newscaster.  Lim- 
ited experience.   Tape,  resume.    Box  566E,  B'T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Cont'd) 


Situations  Wanted— (Cont'd) 


Announcer-DJ,  news.  Experienced.  Desires  po- 
sition in  or  around  Chicago.  Can  handle  board 
and  copywriting.  Tape,  etc.,  on  request.  Box 
567E,  B'T. 


Announcer.  Recent  radio-tv  school  graduate. 
Excels  in  news.  Good  on  commercials.  Staff  job 
preferred.  Single,  will  locate  anywhere.  Box 
568E,  B'T. 


Announcer-DJ:  Vet.  college  grad,  single,  ambi- 
tious: wishes  situation  with  future;  experience 
includes  tape  recording,  board,  continuity;  re- 
muneration secondary  to  possibility  of  advance- 
ment: resume,  photo,  tape  on  request.  Box  569E, 
B'T. 


5  years  radio  experience,  specialty  sports-news- 
solid  staff  man.  Age  30.  married.  Desire  sports 
position  radio  and/or  tv.    Box  570E,  B'T. 


Versatile  announcer — strong  on  commercials.  Top- 
notch  DJ  personality,  sports,  news.  Reliable 
family  man.  Salary  secondary  to  permanency. 
Will  travel  for  worthwhile  position.  Box  578E, 
B'T. 


Good  announcer  seeks  good  job.  Thoroughly 
capable,  fully  experienced.  Farm  friendly  DJ, 
authoritative  news,  good  strong  commercials; 
excellent  ad-lib.    M.C.    Box  541E,  B'T. 


Sports  commentator,  sports  director,  formerly  on 
two  Los  Angeles  stations.  Lifetime  devoted  to 
analysis  of  sports.  Your  opportunity  to  secure 
power-packed,  hard-hitting  sports  commentator 
with  excellent  voice  whose  sports  knowledge 
unquestioned.  Stations  seeking  change  or  with- 
out nightly  commentary  strongly  urged  to  con- 
sider this  type  program,  rest  assured  large  listen- 
ing audience.  Seattle,  Portland,  Cincinnati,  Mi- 
ami, Houston  or  ?    Age  25.    Box  550E,  B'T. 


Announcer  specializing  disc  jockey  easily  adapt- 
able, ambitious,  conscientious,  limited  experience. 
Box  580E,  B«T. 


Announcer — smooth  commercials,  news,  dee  jay, 
experience  light,  future  bright.  Gerry  Borak, 
254  East  56th  Street,  Brooklyn  3,  N.  Y.  EVergreen 
5-4256. 


Sportscaster-dee  jay-staff.  Strong  play-by-play. 
Three  years  experience.  College  graduate.  Vet- 
eran. Prefer  heavy  sports-music  station.  Tape, 
resume.  James  H.  Carrington,  228  Byrd,  Scotch 
Plains,  N.  J. 


Versatile  announcer.  Eight  months  experience. 
Smooth  DJ,  strong  news,  draft  exempt.  Car. 
Will  travel.  Charlie  Doll,  907  Clinton  Street, 
Hoboken,  New  Jersey. 


Radio-tv,  7  years  dee  jay,  mc,  news,  special 
events.  1st  phone.  Steve  Evans,  Box  590,  Peta- 
luma,  California. 


Music,  news,  26,  experienced.  Operate  board. 
Tape  available:  travel.  Dee  Ford,  1954  E.  28th 
Street,  Brooklyn,  N.  Y. 


Announcer-engineer,  7  years  experience.  Pleas- 
ing voice,  strong  on  sports.  New  England-Middle 
Atlantic  area  preferred.  Available  at  once. 
Andrew  Giannino,  %  General  Delivery,  Rockville, 
,  Maryland. 


Staff  announcer,  some  experience.    Will  travel, 
married.    Edward  Hickey,  321  East  43rd  Street, 
;    New  York  City. 


Announcer,  newscaster,  DJ,  seeks  staff  position 
with  small  radio  station.  Light  experience.  Idea 
man.  Travel,  tape,  resume.  Bob  Kay,  54  Maple 
Street,  Danielson,  Connecticut. 


Personality  negro  DJ — staff  announcer.  Tape  and 
photo  on  request.  Harry  Levi,  3445  S.  Rhodes, 
Chicago,  Illinois. 


Announcer-writer.  North  Carolina  boy,  operates 
board,  all  staff  duties,  single,  third  ticket,  no 
floater.  Pathfinder  graduate.  Jimmy  Raper,  737 
11th  Street,  N.  W.,  Washington,  D.  C.  Metropoli- 
tan 8-5255. 


Announcer,  some  experience,  smooth  news,  dee 

I jay,  commercials.  High  potential.  Mark  Shore, 
751  East  178th  Street,  Bronx  57,  New  York. 
CYpress  9-3437. 


Announcers-writers,  thoroughly  trained  all  phases 
by  top  professionals.  Midwestern  Broadcasting 
School,  228  S.  Wabash  Ave.,  Chicago  4,  111.  Wabash 
2-0712. 


Technical 


Engineer,  1st  phone,  6  years  experience  all 
phases  am-fm  broadcasting.  Presently  employed. 
Seek  permanent  employment  with  well  estab- 
lished station.    Will  travel.    Box  26E,  B'T. 


Chief  engineer  or  supervisor  available  immedi- 
ately. 12  years  experience,  am-fm-tv,  from  250 
watts  to  50  kw,  construction  experience.  Box 
428E,  B«T. 


Chief  engineer — capable,  experienced  all  phases. 
Stable  family  man.  Southwest.  Box  469E,  B'T. 


Presently  employed  engineer  desires  position 
with  radio  station  in  Wisconsin  or  bordering 
states.    1st  phone.    Box  531E,  B'T. 


Combination.  Eight  years  chief.  Authoritative 
news.  Tops  in  ad-lib  on  pop  music.  College. 
Car.  Tape.  Photo.  References.  Available  two 
weeks.  Prefer  east  coast.  Box  556E,  B'T. 


1st  phone,  9  years  with  inventor  of  fm,  immedi- 
ately available.    Box  559E,  B'T. 


Am-tv  engineer,  experienced  all  phases.  Xmtr 
emphasis,  remotes,  micro-wave.    Box  571E,  B'T. 


Engineer,  1st  class,  45,  single,  sober,  available 
transmitter  operation,  vacation  fill  or  where 
some  maintenance  initiative  is  needed.  Experi- 
ence, 250  w  to  50  kw,  am,  also  utility  electrical 
engineer.  Wallace  V.  Rockefeller,  Wood  River, 
Nebraska. 


Studio  technician — Television  Workshop  graduate. 
Experienced  all  technical  phases.  Go  anywhere; 
salary  unimportant;  right  opportunity.  Warren 
Starr,  152  E.  94th  Street,  New  York  City,  N.  Y. 


Engineer — no  announcing,  married,  experienced 
in  remote  control,  chief.  Now  available.  Phone 
C.  E.  Warford,  3151-W,  Johnson  City,  Tennessee. 


Production-Programming,  Others 


Desire  program  manager's  position  or  opportunity 
to  specialize  in  record  shows.  8  years  well- 
rounded  experience.  Want  permanent  position. 
Box  534E,  B'T. 


Successful,  experienced  PD  seeks  executive  po- 
sition, larger  station.  Best  references.  Box  536E, 
B-T. 


Newswriter-editor — light  experience,  B.S.  radio, 
journalism  1952,  veteran,  single.  Prefer  network 
station.    Box  540E,  B'T. 


Continuity  writer.  Ten  years  radio.  Experienced 
all  phases  station  routine  250  w  to  50  kw,  includ- 
ing four  years  top  rated  DJ  show.  34,  single,  col- 
lege. Excellent  recommendations.  Presently 
continuity  director  Ohio  kilowatt.  Available  two 
weeks.    Box  542E,  B'T. 


Newsman,  experienced  radio,  newspaper,  wire 
service.  Salable  delivery.  Veteran,  26.  Box 
553E,  B'T. 


Program  director.  Woman.  Twelve  and  one-half 
years  radio  experience.  Air  work,  continuity, 
traffic,  engineering.  Some  television.  College 
graduate.  Present  salary,  hundred  dollars  weekly. 
Box  557E,  B'T. 


Male  copywriter-announcer,  five  years  radio-tv. 
Available  immediately  all-around  duty.  Box 
558E,  B'T. 


Continuity  and  commercial  writer.  Imaginative, 
colorful  presentation.  Experienced  newsman; 
top-flight  on  human  interest  and  sports.  Uni- 
versity graduate.  Veteran.  Telephone  EMerson 
2-0149,  Washington,  D.  C.    Box  560E,  B'T. 


Television 


Situations  Wanted 


Managerial 


Don't  let's  kid  ourselves.  The  gravy  days  of 
television  are  over.  Yes,  I  have  excellent  na- 
tional contracts  but  national  sales  cannot  support 
all  the  stations.  More  important  is  my  ability 
to  devise  local  sales  techniques  which  bring  in 
the  necessary  profits  and  while  directing  all  op- 
erations, I  have  done  it  in  a  vhf  small  market,  in 
areas  officially  labeled  "critical"  and  in  strike 
afflicted  communities.  Available  as  general  man- 
ager or  commercial  manager  in  large  market. 
Specific  details,  excellent  references,  personal  in- 
terview on  request.    Box  476E,  B'T. 


Eight  years  radio  and  tv  experience,  integrity, 
and  sales  know-how  in  return  for  five  figure  op- 
portunity. Top  salesman  present  market.  Uni- 
versity trained.  If  you  need  hard  selling,  on  the 
street  sales  manager  write  Box  520E,  B'T. 


Director  of  sales  development — promotion — mer- 
chandising— market  and  audience  research.  Now 
with  advertising  agency  but  itching  to  return  to 
broadcasting-telecasting  field.  Network  and  in- 
dependent station  experience  includes  New  York 
station.  Exceptionally  effective  sales  presenta- 
tions have  habitually  hit  their  targets.  Have 
developed  attention-compelling  direct  mail  cam- 
paign. Worked  closely  with  sponsors  and  agen- 
cies in  creating  merchandising  programs  in  su- 
permarkets and  drug  outlets.  Market  research 
minded,  believes  in  giving  the  salesman  all  the 
facts,  repeat  all  the  facts,  the  need  in  making 
their  pitch.  Know  how  to  find,  and  present, 
these  facts.  Thoroughly  familiar  with  audience 
research  techniques.  Can  create — and  place — 
publicity  stories.  Excellent  speaker  for  station's 
participation  in  community  activities.  Believes 
that  station  promotion  can  be  built  around  factors 
other  than  the  size  and  height  of  television 
tower.    Box  555E,  B-T. 


Aggressive  young  man  desires  position  as  tv  op- 
erations manager.  Five  years  experience  in  pro- 
duction, sales,  overall  operation.  Presently  em- 
ployed by  outstanding  station.    Box  576E,  B»T. 


(Continued  on  next  page) 


AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER 

Hi 

RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition.  | 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an-  | 
tenna  and  tower. 

Make  offer  for  lot  or  part.    Terms  can  be  arranged.  | 


Bremer  Broadcasting  Corp.  || 
1020  Broad  Street  | 
Newark  2,  New  Jersey  || 


Situations  Wanted— (Cont'd) 


For  Sale— (Cont'd) 


Help  Wanted 


Announcers 


Seven  years  experience  radio-tv  announcing, 
production.  Seeking  opportunity  with  progres- 
sive tv  station.   1st  phone.  Box  513E,  B«T. 

Married,  31  years  old,  two  children,  10  years  ex- 
perience radio  and  television  as  exceptionally 
good  staff  announcer.  Extremely  versatile  as  per- 
former. Immediate  availability.  Desire  perma- 
nent position  with  eastern  television  station.  Box 
545E,  B>T. 


Technical 


15  years  experience,  broadcast  construction, 
maintenance,  communications.  Desire  job  with 
top-notch  radio  or  vhf-tv  station  in  southwest. 
Box  366E,  B»T. 

Engineering  director  —  chief  engineer  —  experi- 
enced am-fm-tv,  color  tv,  construction  and  net- 
work operations.  Box  483,  B-T. 

Production-Programming,  Others 


Tv  producer-director  with  network  experience 
desires  change.  Presently  employed  by  one  of 
the  nation's  leading  net-originating  stations. 
Radio  and  N.  Y.  ad  agency  background.  Box 
465E,  B»T. 

Program-production  manager  —  experience  all 
phases  tv  production.  Will  relocate  for  right 
position.  Box  481E,  B»T. 

Production  manager-program  director.  7  years 
actual  tv  experience  in  all  phases,  films,  pro- 
gramming and  production.  B.A.  degree  leading 
university,  27,  settled,  excellent  health.  South- 
west preferred.   Best  references.   Box  524E,  B'T. 

Veteran,  ambitious,  graduate  of  SRT  in  New  York 
City  seeks  position  as  director  and/or  camera- 
man. Capable  of  handling  all  phases  of  tv  opera- 
tions. Married.  Willing  to  travel.  Box  527E,  B-T. 

Got  CP?  Thoroughly  experienced  PD  put  suc- 
cessful station  on  the  air.  Can  do  same  for  you. 
Box  537E,  B'T. 

PD  five  years'  radio-tv  experience  seeking  super- 
visory position  (programming,  production,  con- 
tinuity) larger  station.  College  graduate.  Box 
538E,  B«T. 

Program  manager  and  film  buyer — with  over  ten 
years  experience  radio  and  tv,  seeks  market  with 
challenge.  Prefer  east  coast.  Veteran.  ■  Married. 
Box  544E,  B'T. 


Program  director-announcer-salesman  for  vhf  tv 
station.  College  graduate,  30.  14  years  experi- 
ence radio  announcing,  programming  and  selling, 
including  2  years  tv  announcing-programming. 
Now  and  for  the  past  two  years,  with  leading 
CBS  radio  and  television  stations  in  the  south. 
Desire  larger  market  of  better  opportunity  to 
earn  financial  advancement.  Experience  has 
taught  me  how  to  select  competent  personnel  and 
supervise.  Am  competent;  meticulous!  Excel- 
lent references!   Box  574E,  B'T. 

Cameraman  —  graduate  SRT.  Experienced  all 
phases  studio  operation.  Will  locate  anywhere. 
John  Millard,  2532  East  27th  Street,  Brooklyn, 
N.  Y. 

For  Sale 


Stations 


1000  watt  Rocky  Mountain  daytime  grossing  about 
$75,000  annually.  Excellent  terms  to  capable  op- 
erator.   All  or  control.   Box  551E,  B'T. 

Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose. 
Lew  Angeles  29,  California. 

Radio  and  television  stations  bought  and  sold 
Theatre  Exchange,  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment,  etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.  Box  964D.  B'T. 

Have  250  w  uhf  transmitter,  hand  built  by  top 
engineers,  with  finest  materials,  at  moderate 
price.  Ideal  with  satellite  operations.  Box  409E, 
B'T. 

RCA  TF  5A  tv  antenna  for  channels  4,  5  and  6. 
Like  new.  Available  at  almost  half  cost,  boxed 
ready  for  delivery.    Write  Box  533E,  B'T. 


RCA  72-D,  recording  attachment  with  equalizer. 
Completely  overhauled,  like  new.  $225.00  or 
highest  bidder.    Box  546E,  B'T. 

Don't  let  the  45  rpm  changeover  throw  you  finan- 
cially. Complete  plans  for  45  player  conversion 
for  BC  use.  Simplifies  dee  jay  problems,  smoothes 
programming  and  saves  vou  lotta  dough.  Field 
tested.    Send  a  dollar  to  Box  575E,  B'T. 


375  foot  wincharger  tower  ready.  Good  paint. 
$5,700  new,  $2,750.    WDIA,  Memphis,  Tenn. 

Because  WFMT  is  moving  to  new  quarters  with 
new  equipment  .  .  .  3kw  fm  transmitter,  perfect 
condition,  85-ft.  self-supporting  IDECO  tower 
supporting  4-bay  Andrew  fm  antenna  on  40-ft. 
mast,  now  installed  atop  building.  Approximately 
250  feet,  3Vs  inch  coax  with  assorted  90  degree 
and  45  degree  joints  and  hardware,  now  in- 
stalled. Available  immediately.  All  for  $3,500 
cash  from  premises  of  WFMT,  4000  W.  Washing- 
ton Blvd.,  Chicago,  111. 

Commercial  crystals  and  new  or  replacement 
broadcast  crystals  for  Bliley,  Western  Electric, 
RCA  holders,  Conelrad  frequencies,  crystal,  re- 
grinding  etc.,  fastest  service.  Also  monitor  and 
frequency  measuring  service.  Eidson  Electronic 
Co.,  Temple,  Texas.    Phone  Prospect  3-3901. 

GR-916A  bridge  w/standard  R&C.  Never  used. 
$490.  prepaid.    J.  E.  Howell,  Lumberton,  N.  C. 


Managerial 


Wanted  to  Buy 


Stations 


Experienced  broadcaster  wants  radio  station, 
small  or  medium  market,  east  or  south.  Prompt 
action  on  all  replies.  Confidential.  Box  562E, 
B'T. 


Equipment  Etc. 


Wanted — used  5  kw  am  transmitter.  Must  be  rea- 
sonable.  Box  484E,  B'T. 

5  kw  am  transmitter,  must  be  in  good  condition 
and  reasonably  priced.    Box  581E,  B'T. 

Studio  transmitter  link  with  transmitter  and  re- 
ceiver for  am.  Please  state  condition,  frequency 
and  asking  price.  Contact  WMPM,  Smithfield, 
North  Carolina. 

50,  100  and  250  watts  fm  transmitters,  broadcast- 
ing quality.  Guarantee  Radio  Supply  Co.,  Laredo, 
Texas. 

Used  approved  broadcast  am  frequency  and  mod- 
ulation monitors,  console,  turntables,  antenna, 
recordings.  Describe  fully,  give  prices.  C.  Knierim, 
672  Hurlburt,  Hermiston,  Oregon. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 

Miscellaneous 


Stolen  equipment  .  .  .  following  Magnecord  units 
stolen  from  WRCO  August  29,  1954:  PT6-A  serial 
A  7869;  PT6-AH  serial  AH  20911;  PT6-J  serial 
J  7224.  If  offered  for  sale,  ask  local  police  to  hold 
and  contact  County  Sheriff  at  Richland  Center, 
Wisconsin. 


This  is  a  story  about 
a  Texas  Cancellation 

G.  F.  Roberts  of  KGKL  San  Angelo, 
writes : 

"Please  cancel  our  ad.  Sold  equipment 
day  of  publication.  Absolutely  amazed 
at  response." 

We  don't  like  to  deal  with  cancellations 
at  B«T.  But  we  are  happy  that  we  helped 
Mr.  Roberts  sell  his  equipment  with  one 
classified  ad  insertion. 

If  you  have  any  equipment  gathering 
dust  in  your  station,  why  not  try  B»T 
and  see  what  results  we  can  get  for  you, 
too. 


SALES  EXECUTIVE 
WE  WANT  TOP-FLIGHT  EX- 
ECUTIVE WORTH  AT  LEAST 
#12,000  TO  #15,000  PER  YEAR 
TO  MANAGE  SALES  DEPT. 
MIDWEST  RADIO-TELEVI- 
SION OPERATION.  Must  have 
outstanding  administrative  ability 
and  be  thoroughly  experienced  in 
sales.  We  are  a  pre-freeze-network- 
VHF- 100,000  watt -first -50 -market 
station-radio  20  years.  Include  pho- 
to and  detailed  record  of  your  ex- 
perience in  application. 

Box  511E,  B*T 


=s-e= 


FLORIDA  CALLING 

If  you  are  a  good  radio  salesman  look- 
ing for  a  better  job  please  read  this:  I 
have  been  Sale  Manager  for  this  IKW 
station  for  almost  two  years.  It  is  a 
good  station  in  a  good  market.  With 
tremendous  future.  The  management 
is  very  cooperative  and  nice  to  work 
with.  Very  congenial  staff.  Located 
in  one  of  the  most  progressive  towns 
in  Florida.  I  am  leaving  to  go  into 
TV.  For  someone  who  wants  a  good 
radio  sales  position  I  recommend  this. 
If  interested,  please  write  immediately 
to 

Box  516E,  B»T. 


CHALLENGE ! ! 

FOR  SELECT  FEW  WHO  WOULD  LIKE 
j»  TO  JOIN  YOUNG,  AGGRESSIVE  MAN- 
'  AGEMENT  BENT  ON  ACHIEVING  NA- 
TION'S NO.  1  UHF  SUCCESS  STORY  IN 
EASTERN  MARKET  OVER  HALF  MIL- 
LION—41ST    NATIONALLY.    FINEST  «, 
^  EQUIPMENT— MODERN     STUDIO  A 
BUILDING.      POSITION   OPEN  FOR 
EXPERIENCED 

SALES  MANAGER 
CHIEF  ENGINEER 
DIRECTOR  OF  PROGRAM 

OPERATIONS 
ANNOUNCER-PRODUCERS 
STAFF  ENGINEERS 
VERSATILITY,    SINCERITY,  IMAGI- 
NATION—AND ABOVE  ALL— ENTHU- 
SIASM   ABSOLUTE  PREREQUISITES. 
£  WRITE   IMMEDIATELY  — FULL  DE-  % 
TAILS  INCLUDING  SALARY  EXPEC- 
TATIONS—ALSO PICTURE— TO 

Box  564E,  B*T 

■3  B-8  8-8  SHE  & 

Production-Programming,  Others 

<@>  <§>  <§><§>  <§><$>  <t>  <§>      <§><§><§>  <#><§><$>  <§><$> 

{  WOMAN  RADIO  J 
|  PERSONALITY  } 

<§>  .  .  .  who  can  project  herself  to  a  <§> 

<§,  woman's  radio  audience.    Must  be  Y 

<t>  attractive,  pleasant  disposition  and  <$> 

^  capable  of  calling  on  housewives  in  ^ 
conjunction  with  program  produc-  # 

^  tioii.     Also   must  have  air-work  ^ 

<§>  record.  ^> 

J  Permanent  position  available  in  Mid-  J 
<g,  west.  Send  resume  and  tape,  if  T 
<@>       available,  for  interview  to: 

^  Radio  Hawaii  Inc. 

<t>  420  Lexington  Avenue 

♦  New  York  17,  N.  Y. 

|  MUrray  Hill  6-4686  J 


Situations  Wanted 


Situations  Wanted — (Cont'd) 


For  Sale— (Cont'd.) 


Managerial 


Production-Programming,  Others,  etc. 


experienced  radio-tv-newspaper 

MANAGER 

available  September  1st 

Would  like  chance  to  manage  station. 
Prefer  radio-TV  combination  but  can 
handle  either  radio  or  TV  management. 
Background  include  15  years,  sales  man- 
ager; 2  years  TV  (opened  station)  plus 
several  3rears  newspaper  selling.  Active 
in  civic  affairs;  director  state  broadcast- 
ers, symphony  orchestra,  sales  managers 
club,  well  known  among  networks,  na- 
tional agencies.  If  you  want  a  hard- 
working, economy  minded  manager,  an 
interview  can  be  arranged  promptly.  Free 
to  go  anywhere  (unmarried). 

Box  487E,  B*T 


Announcers 


TOP-FLIGHT  SPORTS  DIRECTOR 

29,  married,  college  degree,  presently  employed.  Avail- 
able Oct.  15  SPORTS  MINDED  radio  and  or  TV 
station.  Extensive  basball.  football,  basketball,  hockey 
play-by-play  experience.  Highly  rated  editorial  type 
nightly  sports  column  continually  sponsored  five  years 
in  hotly  competitive  northeast  metropolitan  market. 
Finest  references. 

Box  529E,  B«T. 


If  You  Want  Results 

An  experienced  DJ.  radio  and  television,  with  top 
show  in  a  highly  competitive  major  market  desires 
change.  Prefer  morning  spot;  will  consider  others. 
Major  market  only.  Play  piano  and  sing.  Presently 
employed.  Excellent  references  past  and  present 
employers.  Exceptionally  good  record  of  sponsor 
loyalty  and  continuous  high  rating.  Will  produce. 
Family  man.  $175.  per  week  plus  talent.  Will  arrange 
personal  interview  at  my  expense  or  tape.  Available 
in  two  or  three  weeks.  Box  565E.  B»T. 


Television 


Managerial 


ATTENTION 
Station  Owners  —  Agencies  —  Tv  Reps 
Top-notch  AM-TV  account  executive-sales  manager  de- 
sires TV  management  opportunity.  Ready  for  highest 
responsibility  now  but  willing  to  prove  self  first.  15 
years  broadcasting  experience  with  major  market  key 
stations  includes  4  years  TV  sales  and  programming. 
Mature  family  man.  Best  references.  New  York — 
New  England  area  now. 

Box  528E.  B«T. 


1 

in  f 


STOP  .  .  .  LOOK  .  .  .  LISTEN  .  .  . 
TO  THESE  RESULTS 


A  Florida  Publisher  Writes: 

.  .  My  use  of  BROADCASTING  • 
TELECASTING  Magazine  classified  ads 
over  a  period  of  five  months  has  sold 
422  copies  of  our  new  Speakers  Diction- 
ary to  radio  and  television  stations 
throughout  the  U.S.A.,  Canada,  Puerto 
Rico  and  the  Hawaiian  Islands.  I  know 
this  result  was  through  BROADCAST- 
ING •  TELECASTING  because  my  ap- 
peal to  radio  and  television  stations  was 
only  advertised  in  B«T  .  .  .  Sales  are 
still  coming  in. 

(signed) 
Rod  Arkell, 
Sebring,  Fla. 

B*T  can  do  the  same  for  you. 
When  do  we  start? 


An  unusually  well-qualified  news- 
man wants  a  career  in  televi- 
sion— preferably  in  production  of 
news  and  public  affairs.  .  .  .  He 
was  a  highly  regarded  editor  on  one 
of  the  largest,  most  successful  Pu- 
litzer Prize  papers  when  he  won  a 
Ford  Foundation  fellowship  for  18 
months  research  in  the  Far  East. 
His  byline  stories  from  Europe, 
Africa,  S.E.  Asia  and  Japan  have 
been  syndicated  in  top  newspapers. 
He  knows  cinematography  and  film 
editing  techniques.  He  has  done 
some  broadcasting.  He  is  married, 
32,  former  naval  officer  and  a  Yale 
graduate.  He  offers  his  all-around 
news  and  writing  experience  reason- 
ably because  he  is  anxious  to  get 
into  television.  He's  available  now. 
Write  for  complete  details  and  in- 
terview. 

Box  552E,  B*T 


FILM  BUYER  % 

and/or  X 
PROGRAM  DIRECTOR 
By  far.  probably  the  most  capable  film  authority  in 
television  today.  Nine  years  with  a  major  ' theatrical 
^2  film  company,  five  years  in  television  with  major  net- 
%7  works,  one  year  as  independent  producer.  Presently 
^  buying,  programming  and  planning  top  network  for 
<A  numerous  key  markets.  Produced  and  directed  in  legit 
\    theatre,    bought    talent,    etc.    Complete    knowledge  of 

programming  and   how   to  eliminate  problems. 
>?  Box  547E.  B»T. 


For  Sale 


Equipment  Etc. 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 
Tower  Sales  &  Erecting  Co. 
6100  N.  E.  Columbia  Blvd., 
Portland  1  1 ,  Oregon 


CONSTRUCTING? 

SAVE! 

280'  Stainless  Tower  (24")  with 
guys.  lights,  mercury  flash 
switch,  repainted.  Less  than  3 
years'  use.  Now  stacked  and 
stored. 

SAVE  46% 

664  ft.  7/s  Copper  Coax  (two 
equal  lengths  332  ft.) 

SAVE  25% 

670  ft.  RG  11  U  Coax  Sampling 
line. 

SAVE  25% 

Clarke  108  Phase  Monitor  great- 
ly reduced. 

RCA  Type  WX-2B  Field  Intens- 
ity Meter.   3  years  old — like  new. 

FITZGERALD 
WGSM  Huntington,  W.  Y. 

Now  non-directional  (that's  why) 


Employment  Service 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive   Personnel  tor  Television  and  Radii 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  &  Radio  Management  Consultants 
70S  Bond  Bldg..  Washington  5,  D.  C. 


California 
$909000.00 

A  very  profitable  independent  in 
a  good  growth  market.  Liberal 
financing  with  only  $20,000.00 
down. 


Pennsylvania 
$6 0,000.00 

A  successful  independent  lo- 
cated in  one  of  Pennsylvania's  best 
medium-sized  markets.  Fixed  as- 
sets considerablv  above  average. 


Appraisals    •    Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbrook  2-5671-2 


Gives  you  the  sales  power  and  prestige 

that  sells  more  goods  than  any  other  Atlanta 


tv  outlet. . .  because  WSB-TV  is— 


The  great  AREA  station 


of  the  Southeast 


wsbfv 


Atlanta,  Georgia 


■ft  CHANNEL  2 

it  1062-FT.  TOWER         Represmted  6y  Edw  Petry  &  c„ 

1 00  000  W^A.  TTS  Affiliated  with  The  Atlanta  Journal  and  Constitution. 


Page  102    •    September  6,  1954 


Broadcasting   •  Telecasting 


T 


Station 


Dallas 

TELEVISION 
MARKET 

with 

MAXIMUM 
POWER 

100,000  Watts  Video 
50,000  Watts  Audio 

DALLAS  and 
FORT  WORTH 

More  than  a  Million 
urban  population  in  the 
50-mile  area 

More  than  TWO  MILLION 
in  the  100-mile  area  .  . 

NOW 


FOR  THE  RECORD 


September  6,  1954 


TELESTATUS 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B«T  estimate. 
Stations  not  preceded  by  triangle  (►)  are  grantees,  not  yet  operating. 


ALABAMA 

Birmingham— 

►  WABT  (13)  NBC.  ABC,  DuM;  Blair;  260.000 

►  WBRC-TV  (6)  CBS:  Katz:  286,830 
WJLN-TV  (48)  12/10/52-Unknown 

Decaturt — 

►  WMSL-TV  (23)  Walker:  14,107 
Dothanf — 

WTVY  (9)  7/2/54-12/25/54 
Mobilet — 

►  WALA-TV    (10)    ABC,   CBS,   NBC;  Headley- 

Reed:  72.500 
WKAB-TV  (48)  See  footnote  (d) 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 
Montgomery — 

►  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer:  34.600 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
12/1/54 
Munfordt — 

WEDM  (*7)  6/2/54-Unknown 
SelmaT — 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  (Phoenix) — 

►  KVAB  (12)  NBC,  DuM;  Raymer;  95,300 
Phoenix — 

►  KOOL-TV  (10)  ABC;  Hollingbery;  96.300 

►  KPHO-TV  (5)  CBS.  DuM:  Katz;  96,713 
KTVK  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM:  Forioe:  29.443 

►  KVOA-TV  (4)  ABC.  NBC:  Raymer;  29.443 
Yumat — 

►  KTVA  (11)  NBC,  DuM;  Grant;  19,234 

ARKANSAS 

El  Doradot — 

KRBB  (10)  2/24/54-Unknown 
Fort  Smitht — 

►  KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 

18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
Hot  Springst — 

KTVR  (9)  1/20/54-Unknown 
Little  Rock — 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  74,851 
KETV  (23)  10/30/53-Unknown 

►  KATV  (7)  (See  Pine  Bluff) 
Pine  Blufft— 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  66,445 
Texarkana — 

►  KCMC-TV  (6)  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield — 

►  KBAK-TV  (29)  ABC.  DuM;  Forjoe;  72,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkeley  (San  Francisco) — 

►  KQED  (*9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  46,735 
Coronaf — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 
Eurekaf — 

*■  KIEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

15,100 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO  (47)  ABC,  CBS;  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
Los  Angeles — 

►  KABC-TV  (7)  ABC;  Petry;  1,882,304 
KBIC-TV  (22)  2/10/52-Unknown 

►-KCOP  (13)  Katz;  1,882,304 

►  KHJ-TV  (9)  DuM;  H-R;  1,882,304 

>■  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,882,304 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,882,304 

►  KTHE  (*28) 

*■  KTLA  (5)  Raymer;  1.882,304 
►-KTTV  (11)  Blair;  1,882,304 
Modestot — 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt — 

►  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery;  492,371 
Sacramento — 

KBIE-TV  (46)  6/26/53-Unknown 
*■  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106,500 


KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.   Co.    (10),   Initial  Decision 
11/6/53 
Salinast — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery;  492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245.167 

►  KFSD-TV  (10)  NBC;  Katz;  245.167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV  (20)  3/11/53-Unknown  (granted  STA 
Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  998.260 
«>  KPIX  (5)  CBS,  DuM;  Katz;  998,260 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  998,260 

►  KSAN-TV  (32)  McGillvra;  97,000 
San  Joset — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispot — 

►  KVEC-TV  (6)  DuM;  Grant;  72,098 
Santa  Barbara — 

►  KEYT  (3)  ABC,  CBS,  NBC,  DuM;  Hollingbery; 

453,692 
Stocktont — 

KOVR  (13)  Blair;  2/11/54-9/6/54  (granted  STA 
Aug.  24) 

►  KTVU  (36)  NBC;  Hollingbery;  112,000 
Tulare  (Fresno) — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,   DuM;  Hollingbery; 

47.146 

►  KRDO-TV  (13)  NBC;  McGillvra;  20,000 
Denver — ■ 

►  KBTV  (9)  ABC;  Free  &  Peters;  227,882 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 
O-KLZ-TV  (7)  CBS;  Katz;  227.882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (*6)  7/1/53-1954 

Grand  Junctiont — ■ 

l»-KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,700 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  48,587 
KDZA-TV  (3).   See  footnote  (d) 

CONNECTICUT 

Bridgeport — 

WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 
Hartfordt— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  DuM;  H-R;  10/21/53-9/22/54 
New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  201,892 
New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  Londont — 

WNLC-TV  (26)  12/31/52-TJnknown 
Norwichf — 

WCNE  (*63)  1/29/53-Unknown 
Stamford!— 

WSTF  (27)  5/27/53-Unknown 
Waterbury— 

►  WATR-TV  (53)  ABC;  Stuart;  147,200 

DELAWARE 

Dovert — 

WHRN  (40)  3/11/53-Unknown 
Wilmington — 

WDEL-TV  (12)  NBC,  DuM;  Meeker;  223,029 

WILM-TV  (83)  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  600,000 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  628,000 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


1 


TELEVISION  HOMES 

in  KRLD-TV'S 

EFFECTIVE  COVERAGE 
AREA 

EXCLUSIVE  CBS 
TELEVISION  OUTLET  FOR 
DALLAS-FORT  WORTH 
AREAS 


- — This  is  why — . 

KRLD-TV 

"  is  your  best  buy' 


Channel  "?J  Represented  by 

The  BRANHAM  Company 


Broadcasting 


Telecasting 


September  6,  1954 


Page  103 


FOR  THE  RECORD 


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WOOK-TV  (50)  2/24/54-Unknown 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 

FLORIDA 

Clearwatert — 

WPGT  (32)  12/2/53-Unknown 
Daytona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling;  110,000  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,580 
Jacksonville — - 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

261,000 

WOBS-TV  (30)  Stars  National;  8/12/53-1/1/55 
Miami — 

WMFL  (33)  12/9/53-Unknown 

WMIE-TV  (27)  Stars  National;  12/2/53-1/1/55 

WTHS-TV  (*2)  11/12/53-Unknown 

►  WTVJ    (4)    ABC,   CBS,   NBC,   DuM;    Free  & 

Peters;  254,700 

►  WITV  (17)  See  Fort  Lauderdale 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 

Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  11,250 
Pensacolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  64,000 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

85,000 

Tampat — 

WFLA-TV  (8)  Blair:  8/4/54-Feb.  '55 

Tampa  Times  Co.  (13)  Initial  Decision  11/30/53 

West  Palm  Beach — 

WEAT-TV  (12)  Walker;  2/18/54-Nov.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 

►  WJNO-TV  (5)  NBC;  Meeker 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  395,769 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 
WQXI-TV  (36)  11/19/53-Summer  '54 

►  WSB-TV  (2)  NBC;  Petry;  413,235 
Augusta — 

►  WJBF-TV  (6)  ABC,  NBC,  DuM;  Hollingbery; 

100,260 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 

Columbus — 

►  WDAK-TV   (28)   ABC,  NBC,  DuM;  Headley- 

Reed;  64,441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 

Macon — ■ 

►  WMAZ-TV    (13)    ABC,    CBS,    DuM;  Avery- 

Knodel;  81,588 

►  WNEX-TV  (47)  ABC,  NBC;  Branham;  34,662 

Romet— 

>■  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  49,052 
WSAV  Inc.  (3)  Initial  Decision  3/31/54 

Thomas  villet — 

WCTV  (6)  Stars  National;  12/23/53-1/1/55 
Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-1/1/55 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  34,665 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 

Idaho  Falls— 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  Gill-Perna; 

27,100 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellot — 

KISJ  (6)  CBS;  2/26/53-Nov.  '54 

KWIK-TV  (10)  ABC;  Hollingbery;  3/26/53-Nov. 
'54 

Twin  Fallst— 

KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 

Early  '55 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  ABC,  CBS,  DuM;  Weed;  250,000 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

>■  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,000 

WTLC  (*12)  11/4/53-Unknown 
Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,696,519 
WBKB  (7)  ABC;  Blair;  1,696,519 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,696,519 
WHFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20)  3/9/53-Unknown 


►WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,696,519 

WOPT  (44)  2/10/54-Unknown 

WTTW  (*11)  11/5/53-Fall  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000 

Evanstont — 

WTLE  (32)  8/12/53-Unknown 
Harrisburgj — 

►  WSIL-TV  (22)  ABC;  Walker;  20,000 
Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 

Peoria — 

t*  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 
ley-Reed; 152,418 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 
Quincyt  (Hannibal,  Mo.) — 

►  WGEM-TV    (10)    ABC,    NBC;    Avery -Knodel 

116.000 

*■  KHQA-TV  (7)  See  Hannibal,  Mo. 

Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  214,994 
WTVO  (39)  NBC,  DuM;  Weed;  94,000 

Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

264,811 

Springfield— 

►  WICS   (20)   ABC,  NBC,  DuM;  Young;  81,000 

INDIANA 

Bloomington— 

►  WTTV   (4)   ABC,  CBS,  NBC,  DuM;  Meeker; 

554,557  (also  Indianapolis) 
Elkhartt— 

o-WSJV  (52)  ABC,  NBC,  DuM;  H-R;  123,000 

Evansvillef — 

►  WFIE  (62)  ABC,  NBC,  DuM;  Venard;  60,000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  93,657 

Anthony  Wayne   Bcstg  Co.   (69)    Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS,  DuM;  Katz;  663,000 

►  WISH-TV  (8)  ABC,  CBS.  NBC,  DuM;  Boiling; 

476,601 

►  WTTV  (4)  See  Bloomington 
LaFayettet — 

►  WFAM-TV  (59)  ABC,  CBS,  NBC,  DuM;  Ram- 

beau;  58,760 

Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man, Walker;  71,300 
Notre  Dame  (South  Bend)t— 

Michiana  Telecasting  Corp.   (46)  8/12/54-Un- 
known 

Princetont — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  120,763 
Terre  Hautet— 

►  WTHI-TV  (10)  ABC,  CBS,  DuM;  Boiling;  144,000 

Waterloof  (Fort  Wayne) — 

WINT  (15)  CBS;  4/6/53-9/26/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS.  DuM;  Weed;  240,000 

Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116,444 

►  WMT-TV  (2)  CBS;  Katz;  238,060 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 

Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76,500 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  280,250 
Cowles  Broadcasting  Co.  (8)  Initial  Decision 

8/26/54 
Fort  Dodgef — 

►  KQTV  (21)  Pearson;  42,100 

Mason  City — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  95,692 
Sioux  City — 

KCTV  (36)  10/30/52-Unknown 
KTIV  (4)  NBC;  Hollingbery;  1/21/54-9/26/54 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294 
Waterloo — 

►  KWWL-TV    (7)    NBC,    DuM;  Headley-Reed- 
106,230 

KANSAS 

Great  Bendt— 

KCKT  (2)  3/3/54-Unknown 
Hutchinson— 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  140,344 


Page  104    •    September  6,  1954 


Broadcasting 


Telecastincj 


Manhattan! — 

KSAC-TV  (*8)  7/24/53-Unknown 

Pittsburgt — 

»-KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  64,986 
Topeka — 

KTKA  (42)  11/5/53-Unknown 
WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 
55,150 
"Wichita— 

KAKE-TV  (10)  Hollingbery;  4/1/54-11/1/54 

►  KEDD  (16)  ABC,  NBC;  Petry;  101,292 
Wichita  Tv  Corp.  (3)  Initial  Decision  8/9/54 

KENTUCKY 

'  Ashlandt — 

WPTV  (59)  Petry;  8/14/52-Unknown 

Hendersont  (Evansville,  Ind.) — 

>WEHT  (50)  CBS;  Meeker;  53,161 

Lexington  t — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 

Louisville — 

.►WAVE-TV  (3)  ABC,  NBC,  DuM;  NBC  Spot 
Sis.;  369,634 

■>■  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 
Parsons.  See  footnote  (b) 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-Fall  '54 

,  Newportt — 

WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Alexandria! — 

KALB-TV  (5)  Weed;  12/30/53-9/28/54 
Baton  Rouge — 

►  WAFB-TV  (28)  ABC,  CBS,  NBC,  DuM;  Young; 

52,000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 
Lafayettef — 

KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 

KVOL-TV  (10)  9/16/53-Unknown 
Lskc  Charles 

KPLC-TV  (7)  Weed;  11/12/53-9/29/54 

►  KTAG  (25)  CBS,  ABC,  DuM;  Young;  20,500 
1  Monroe — 

KFAZ  (43)  See  footnote  (d) 

►  KNOE-TV  (8)   CBS,  NBC,  ABC,  DuM;  H-R; 

153,500 
New  Orleans — 

WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 
WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 
258,412 

►  WJMR-TV  (61)  ABC,  CBS,  DuM;  McGiUvra; 

91,487 

WTLO  (20)  2/26/53-Unknown 
•. .  Shreveport — 

►  KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 

52,800 

Shreveport  Tv  Co.  (12)  Initial  Decision  6/7/54 
>(.       See  footnote  (e) 

KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangor — 

►  WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 78,420 
WTWO  (2)  5/5/54-9/12/54 
« )  Lewiston— 

WLAM-TV  (17)  DuM;  Everett-McKinney; 
21,332 
Polandf — 

WMTW  (8)  ABC,  CBS:  Harrington,  Righter  & 
Parsons;  7/8/53-9/25/54 
Portland— 

►  WCSH-TV  (6)  NBC;  Weed;  116,627 

►  WGAN-TV  (13)  ABC,  CBS;  Avery-Knodel 
"  WPMT  (53)  DuM;  Everett-McKinney;  45,100 


MARYLAND 

altimore — 

WAAM  (13)  ABC,  DuM;  Harrington,  Righter 
&  Parsons;  555,735 

►  WBAL-TV  (11)  NBC;  Petry;  555,735 
WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

>■  WMAR-TV  (2)  CBS;  Katz;  555,735 

WTLF  (18)  12/9/53-Summer  '54 
Cumberland! — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisbury! — 

►  WBOC-TV  (16)  Burn-Smith 


MASSACHUSETTS 

Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,451 
.  Boston — 

WBZ-TV  (4)  NBC;  Free  &  Peters;  1,200,000 
WGBH-TV  (*2)  7/16/53-10/1/54 
WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,200,000 
Brockton! — 

WHEF-TV  (62)  7/30/53-Fall  '54 
Cambridge  (Boston)— 

►  WTAO-TV     (56)     DuM;  Everett-McKinney; 

123,000 


1 


4  I 


Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  143,000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  144,000 
Worcester — 

WAAB-TV  (20)  Forjoe;  8/12/53-Unknown 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  55,810 

MICHIGAN 

Ann  Arbor— 

►  WP AG-TV  (20)  DuM;  Everett-McKinney;  20,500 
WUOM-TV  (*26)  11/4/53-Unknown 

Battle  Creek  

WBCK-TV    (58)    Headley-Reed;  11/20/52-Un- 
known 

WBKZ  (64)  See  footnote  (d) 
Bay  City  (Midland,  Saginaw) — 

►  WNEM-TV    (5)    NBC,    DuM;  Headley-Reed; 
298,793 

Cadillac! — 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  60,914 
Detroit — 

WCIO-TV  (62)  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,400 
WTVS  (*56)  7/14/54-Late  '54 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1,286,822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,308,200 

Booth  Radio  &  Tv  Stations  Inc.  (50)  Initial 
Decision  8/3/54 
East  Lansing! — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

444,502 

Peninsular  Broadcasting  Co.  (23)  Initial  Deci- 
sion 7/30/54 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  504,123 
Lansing — 

►  WILS-TV  (54)  ABC,  DuM;  Venard;  55,000 

►  WJIM-TV  (6)  ABC,  CBS,  NBC;  Petry;  396,102 
Marquette! — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegon! — 

V/TVM  (35)  12/23/52 -Unknown 
Saginaw  (Bay  City,  Midland)— 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51)  10/29/53-Unknown 

Traverse  City! — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC;  Pearson;  94,349 
Duluth!  (Superior,  Wis.)— 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  66,500 

►  WDSM-TV  (6).  See  Superior,  Wis. 
WFTV  (38)  See  footnote  (d) 

Hibbing! — 

KHTV  (10)  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

KEYD-TV  (9)  H-R;  6/10/54-1/1/55 

►  WCCO-TV  (4)  CBS;  Free  &  Peters:  477.000 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  75,000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  477,000 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  460,100 

MISSISSIPPI 

Biloxi! — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbus! — 

WCBI-TV  (4)  McGillvra;  7/28/54-Early  '55 

Jackson — 

►  WJTV  (25)  CBS,  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC;  Hollingbery;  98,472 

►  WSLI-TV  (12)  ABC;  Weed;  90,000 
Meridian! — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeau! — 
KFVS-TV  (12)  CBS;  10/14/53-Unknown 

KGMO-TV  (18)  4/16/53-Unknown 
Clayton!— 

KFUO-TV  (30)  2/5/53-Unknown 
Columbia — 

►  KOMU-TV  (8)  ABC,  CBS,  NBC,  DuM;  H-R; 

49,595 
Festus! — 

KACY  (14)  See  footnote  (d) 
Hannibal!  (Quincy,  111.) — 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  117,776 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  City!— 

KRCG  (13)  6/10/54-Unknown 
Joplin!— 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-9/19/54 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


do 


KEDD's 

Local  Programs 
have 


Gene  McGehee's  FRIDAY 
NIGHT  DANCE  PARTY 

has  an  average  Mail  Pull  of 
more  than/.  000  pieces 
every  week. 

More  factual  proof  that 
KEDD's  I  ocal  programming  is 
way  out  in  front,  in  showman- 
ship and  production  know-how. 

"  Dance  Party  "  and  KEDD's 
other  special  features  give 
you  the  most  in  home  impact 
and  increased  sales  on  a  local 
level 

See  Petry  for 
National  or 
Regional 
Participation. 

 \0NE 


Represented  by 


Edward  Petry 
&  Co.,  Inc. 


KEDD 


NBC 


WICHITA.  KANSAS 


AK 


Broadcasting 


Telecasting 


September  6,  1954    •    Page  105 


FOR  THE 


RECORD 


Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  405,706 

►  KMBC-TV  (9)  CBS:  Free  &  Peters;  405,706 

►  WDAF-TV  (4)  NBC;  Harrington,  Righter  & 

Parsons;  405,706 
Kirksvillet — 

KTVO  (3)  12/16/53-Unknown 
St.  Joseph — ■ 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  107,612 
St.  Louis — 

KETC  (*9)  5/7/53-9/20/54 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis.; 
654,934 

KSTM-TV  (36)  See  footnote  (d) 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV  (42)  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVI  (54)  See  Belleville,  111. 
Sedaliat— 

►  KDRO-TV  (6)  Pearson 
Springfield — 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  49,456 

►  KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 

MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS.  NBC,  DuM;  Headley- 

Reed;  15,000 
Buttet— 

►  KOPR-TV  (4)  CBS,  ABC;  Hollingbery;  7,000 

►  KXLF-TV  (6).   No  estimate  given. 
Great  Fallsf — 

►  KFBB-TV  (5)  CBS,  ABC.  DuM;  Headly-Reed; 

11,000 
Missoulat — 

►  KGVO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Gill- 

Perna;  11,000 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV    (13)    ABC,    CBS,    DuM;  Meeker; 

40,346 
Lincoln — 

►  KOLN-TV  (10)  ABC,  CBS,  DuM;  Avery-Kno- 

del;  94,150 
KUON  (12)  See  footnote  (d) 


Sold  out — both  national  and  local.  Re- 
sults, ratings,  popularity  polls  prove  it: 
Ladies  Day  SELLS. 

Participating 

Monday  through  Friday 
2  to  3  p.m. 

WSYR-TV 

Channel  3  -  100  KW 

NBC  Affiliate 
SYRACUSE,  N.  Y. 


Omaha — 

►  KMTV  (3)  ABC,  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  NBC,  DuM;  Blair;  248,594 

Scottsblufft— 

Frontier  Bcstg.  Co.  (10)  8/18/54-Unknown 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 
Las  Vegasf — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

15,649 
Reno — 

►  KZTV  (8)   ABC,  CBS,  NBC,  DuM;  Pearson; 

15,428 

NEW  HAMPSHIRE 

Keenef — 

WKNE-TV  (45)  4/22/53-Unknown 
Manchester! — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 
Mt.  Washingtonf — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

►  WRTV  (58)  107,000 
Atlantic  City — 

WFPG-TV  (46)  See  footnote  (d) 

WOCN    (52)  1/8/53-Unknown 
Camdent — 

WKDN-TV  (17)  1/28/54-Unknown 
Newark  (New  York  City)- — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswickt — 

WTLV  (*19)  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquet — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  41,000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellt — 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker; 

22,906 

NEW  YORK 

Albany  (Schenectady,  Troy)— 

WPTR-TV  (23)  6/10/53-Unknown 

►  WKOW-TV  (41)  ABC,  DuM;  Boiling;  100,000 

►  WTRI  (35)  CBS;  Headley-Reed;  93,515 
WTVZ   (*17)  7/24/52-Unknown 

Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Boi- 

ling; 292,220 
WQTV  (*46)  8/14/52-Unknown 
Southern  Tier  Radio  Service  Inc.  (40)  Initial 
Decision  8/24/54 
Bloomingdalef  (Lake  Placid) — 

WIRI  (5)  12/2/53-10/1/54 
Buffalo— 

►  WBEN-TV  (4)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  412,489.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

165,000 

►  WGR-TV  (2)  NBC,  DuM;  Headley-Reed 
WTVF  (*23  )  7/24/52-Unknown 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-9/27/54 
Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE  (24)   ABC,  CBS,  NBC,  DuM;  Forjoe; 

35,500 
Ithacaf — 

WHCU-TV    (20)    CBS;    1/8/53-November  "54 
WIET  (*14)  1/8/53-Unknown 
Kingston — 

►  WKNY-TV     (66)    ABC,    CBS,    NBC,  DuM; 
Meeker;  9,800 

New  York— 

►  WABC-TV  (7)  ABC;  Weed;  4,180,000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,180,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180,000 
WGTV  (*25)  8/14/52-Unknown 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 
WNYC-TV  (31)  5/12/54-Unknown 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4,180,000 

►  WPIX  (11)  Free  &  Peters;  4,180,000 

►  WATV  (13)  See  Newark,  N.  J. 
Rochester — 

WCBF-TV  (15)  6/10/53-Unknown 

►  WHAM-TV  (5)  NBC;  Hollingbery;  252,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 

210,000 

WRNY-TV  (27)  4/2/53-Unknown 
WROH  (*21)  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 
Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis;  373,250 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  (*43)  9/18/52-Unknown 


►  WSYR-TV  (3)  NBC;  Headley-Reed;  345,859 
Utica— 

WFRB  (19)  7/1/53-Unknown 

►  WKTV  (13)   ABC,  CBS,  NBC,  DuM;  Cookt 

145,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  CBS,  NBC;  Boiling;  30,000 
WLOS-TV  (13)  ABC,  DuM;  Venard;  12/9/53 

9/18/54 
Chapel  Hillt— 

WUNC-TV  (»4)   9/30/53-September  '54 
Charlotte — 

►  WAYS-TV    (36)    ABC,    NBC,   DuM;  Boiling 

51,650 

►  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis 

407,222 
Durhamt — 

WTVD    (11)    NBC;    Headley-Reed;  1/21/54 
9/2/54  (granted  STA  Aug.  10) 
Fayettevillet — 

WFLB-TV  (18)  4/13/54-Unknown 
Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV   (57)    ABC;    Boiling;  11/20/52-Un 
known 

►  WFMY-TV  (2)  ABC,  CBS,  DuM;  Harringtor 

Righter  &  Parsons;  235,740 
Greenville — 

►  WNCT  (9)  ABC,  CBS,  NBC,  DuM;  Pearson 

80,800 
Raleigh— 

►  WNAO-TV  (28)  ABC,  CBS,  NBC,  DuM;  Avery 
Knodel;  71,300 

Wilmingtonf — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  32,350 
WTHT  (3)  2/17/54-Unknown 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  224,064 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  65,000 

NORTH  DAKOTA 

Bismarckf— 

►  KFYR-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair 

16,915 
Fargot — 

►  WDAY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free  & 

Peters;  42,260 
Grand  Forkst — 

KNOX-TV  (10)  ^/lO^-Unknown 

Minott— 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed 

22,500 
Valley  Cityt— 

►  KXJB-TV  (4)  CBS;  Weed;  50,000 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  174,066 
Ashtabulat — 

►  WICA-TV  (15)  20,000 
Cincinnati — 

►  WCET  (*48)  2,000 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,00( 

►  WKRC-TV  (12)  CBS;  Katz;  662,236 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-Oct.  '54 

Cleveland — 

WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,048,406 
WHK-TV  (19)  11/25/53-Unknown 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  1,045,000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV  (*34)  4/22/53-Unknown 

►  WTVN-TV  (6)  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriat— 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (35)  Weed;  1/24/52-Unknown 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 
Mansfieldt — 

WTVG  (36)  6/3/54-Unknown 
Massillont — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo— 

►  WSPD-TV  (13)  CBS;  Katz;  288,132 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  130,000 

►  WKBN-TV    (27)   ABC,   CBS,   DuM;  Raymer; 

138,218 
Zanesville — 

►  WHIZ-TV  (18)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 36,466 


Page  106    •    September  6,  1954 


Broadcasting   •  Telecasting 


OKLAHOMA 

U1af — 

►  KTEN  (10)  ABC;  Venard;  175,632 
^rdmoref — 

KVSO-TV  (12)  5/12/54-Unknown 
;nidt— 

i~KGEO-TV  (5)  ABC;  Pearson 

;  ...awtont — 

ipKSWO-TV  (7)  DuM;  Pearson;  52,348 
Miamit — 

KMIV  (58)  4/22/53-Unknown 
Vluskogeet — 

KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54- 
9/15/54  (granted  STA  Aug.  24) 
Oklahoma  City — 

KETA  (*13)  12/2/53-Unknown 
i-KMPT  (19)  DuM;  Boiling;  98,267 
'-  KTVQ  (25)  ABC;  H-R;  151,224 
-KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 
-WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
'ulsa — 

-  KCEB  (23)  NBC,  DuM;  Boiling:  98,513 
-KOTV  (6)  ABC,  CBS.  NBC,  DuM;  Petry;  229,100 

KSPG  (17)  2/4/54-Unknown 
KVOO-TV  (2)  7/8/54-Unknown 
KOED-TV  (»11). 
7/21/54-Unknown 

OREGON 

lugene — 

-KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 
24,000 
tWfedlord— 

-  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

21,190 
'  "'ortland — 

KLOR    (12)    ABC;    Hollingbery;  7/22/54-Un- 
known 

-KOIN-TV  (6)  ABC,  CBS;  Avery-Knodel;  182,283 
•KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 
181.034 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
■  alemt — 

KSLM-TV  (3)  9/30/53-Unknown 
PENNSYLVANIA 

.llentownt — 

WFMZ-TV   (67)   Avery-Knodel;  7/16/53-Sum- 
mer  '54 

I    WQCY  (39)  Weed;  8/12/53-Unknown 
1  .Itoona — 

f  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

447,128 
ethlehem — 

•WLEV-TV  (51)  NBC;  Meeker;  76,492 
M  hambersburgf — 
"    WCHA-TV  (46)  See  Footnote  (d) 
aston — 

■WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,410 
rie — 

•WICU  (12)  ABC,  NBC,  DuM;  Petry;  218,500 
WLEU-TV  (66)  12/31/53— Unknown 

•WSEE  (35)  CBS,  DuM;  Avery-Knodel;  29,173 

!arrisburg — 
WCMB-TV  (27)  Cooke;  7/24/53-9/15/54 
WHP-TV  (55)  CBS;  Boiling;  166,423 
WTPA  (71)  NBC;  Headley-Reed;  166,423 

.'azletont — 

WAZL-TV  (63)  Meeker;  12/18/52 -Unknown 
ahnstown — 
WARD-TV  (56)  Weed 

WJ AC-TV  (6)  CBS,  NBC,  DuM;  Katz;  776,372 
ancaster — 

WGAL-TV    (8)    CBS,    NBC,    DuM;  Meeker; 
554,914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
ebanonj — 

WLBR-TV  (15)  Burn-Smith;  170,700 
ew  Castlef — 

WKST-TV  (45)  ABC,  DuM;  Everett-McKinney; 

139,578 
hiladelphia — 

WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,843,213 
WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 
WIBG-TV  (23)  10/21/53-Unknown 
WPTZ  (3)  NBC;  Free  &  Peters;  1,791,161 
ittsburgh — 

WDTV  (2)  CBS,  NBC,  DuM;  DuM  Spot  Sis.; 
1,134,110 

WENS  (16)  ABC,  CBS,  NBC;  Petry;  356,354 
WKJF-TV  (53)  See  footnote  (d) 
WQED  (»13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
sa  ding — 

WEEU-TV    (33)    ABC,   NBC;    Headley  Reed; 
95,000 

WHUM-TV  (61)  CBS;  H-R;  219,870 
:ranton — 

WARM-TV  (16)  ABC;  Hollingbery;  168,000 
WGBI-TV  (22)  CBS;  Blair;  165,000 
WTVU  (73)  Everett-McKinney;  150,424 
laront — 

WSHA  (39)  1/27/54-Unknown 
ilkes-Barre — 

V/BRE-TV  (28)  NBC;  Headley-Reed;  166,000 


►  WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

177,000 
Williamsportt — 

WRAK-TV   (36)   Everett-McKinney;  11/13/52- 

Jan.  '55 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 
WSBA-TV  (43)  ABC;  Young;  86,400 

RHODE  ISLAND 

Providence — ■ 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1,127,- 

595 

►  WNET  (16)  ABC,  CBS,  DuM;  Raymer;  41,790 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed;  48,300 
Camdent — 

WACA-TV  (15)  6/3/53-Unknown 
Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free   &  Peters; 

113  919 

WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/26/54 
Columbia — ■ 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  57,700 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  122,488 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,001 
Florencet — 

WBTW  (8)  CBS;  11/25/53-9/26/54 
Greenville — ■ 

►  WFBC-TV  (4)  NBC;  Weed;  277,632 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 
Spartanburgf — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Early  '55 

SOUTH  DAKOTA 

Rapid  Cityf— 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst — 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

81,723 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  91,450 

Mountain  City  Tv  Inc.    (3)   Initial  Decision 
7/5/54 
Jacksont — 

WDXI-TV  (7)  Burn-Smith;  12/2/53-Oct.  '54 
Johnson  City — 

*-WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 
son; 68,917 
Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  83,076 

►  WTSK  (26)  CBS,  DuM;  Pearson;  77,200 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  287,818 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  287,818 
WREC  Broadcasting  Service  (3)  Initial  Deci- 
sion 8/27/54 

Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  192,969 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  192,969 
Old  Hickory  (Nashville) — 

►  WLAC-TV  (5)  CBS;  Katz 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  35,607 
Amarillo— 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  53,362 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  53,362 
KLYN-TV  (7)  12/11/53-Unknown 

Austin— 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

80,081 
Beaumontt — 

►  KBMT  (31)  ABC.  NBC,  DuM;  Forjoe;  28,108 
Beaumont  Bcstg.  Corp.  (6)  8/4/54-Unknown 

Big  Springt— 

KBST-TV  (4)  7/22/54-Unknown 
Corpus  Christif — 

►  KVDO-TV  (22)  NBC;  Young;  14.744 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  400,704 

►  WFAA-TV  (8)  ABC,  NBC.  DuM;  Petry;  398,000 
El  Paso— 

►  KROD-TV    (4)    ABC,   CBS.  DuM;  Branham; 

55.491 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


over  < 

and  newspapers  WERE 
required  to  cover  the  rich 
Lubbock  market. 
NOW  KDUB-TV  does  it 

with  One  rleinn  swap n I 


ROADCASTING 


Telecasting 


KDUB-TV 

LUBBOCK,  TEXAS 


NATIONAL   REPRESENTATIVES:  AVERY-KNODEL,  INC. 


PRESIDENT  AND  GEN.  MGR.,  W.  D.  "DUB"  ROGERS 

GEORGE  COLLIE,  NAT'L.  SALES  MGR.  

September  6,  1954    •    Page  107 


FOR  THE  RECORD 


KELP-TV  (13)  Forjoe;  3/18/54-Fall  '54 

►  KTSM-TV  (9)  NBC;  Hollingbery;  53,481 
Ft.  Worth— 

►  WBAP-TV   (5)    ABC,   NBC;    Free   &  Peters; 

378.650 

Texas    State    Network    (11)    Initial  Decision 
8/23/54 
Galveston — 

►  KGUL-TV  (11)  CBS;  CBS  Spot  Sis.;  325,000 

325,000 

Harlingent  (Brownsville,  McAllen,  Weslaco) — 
>■  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  37.880 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  353,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  24,171 
Lubbock — 

►  KCBD-TV  (11)  ABC,  NBC;  Raymer;  59,596 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

59,596 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

35,800 
San  Angelo — 

►  KTXL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Venard; 

33,680 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  203,487 

►  WOAI-TV  (4)  NBC;  Petry;  203,487 

Sweetwatert — 

KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 

Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  85,112 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 
Tylerf — 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  ABC;  Pearson;  12/7/54-Oct.  '54 

Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 

Wacot — 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  43,650 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  37,880 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  71,000 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provof — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City — 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

164,100 

►  KTVT  (4)  NBC;  Blair;  164,100 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-9/26/54 

VERMONT 

Montpelierf — 

WMVT  (3)  CBS;  Weed;  3/12/54-9/12/54 

VIRGINIA 

Danvillet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  110,000 
Harrisonburg — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Pearson; 

86,432 
Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

120,000 

Newport  News — 

►  WACH-TV  (33)  Walker 
Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  325.987 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  108,300 

►  WVEC-TV  (15)  See  Hampton 

Petersburgf — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  458,278 


Roanoke — 

►  WSLS-TV  (10)  ABC,  CBS,  NBC;  Avery-Knodel; 

264,645 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  71,697 
Seattle  (Tacoma) — 

►  KING-TV  (5)  ABC;  Blair;  363.100 

►  KOMO-TV  (4)  NBC;  Hollingbery;  363,100 
KCTS  (*9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 

Spokane — 

►  KHQ-TV  (6)  NBC;  Katz;  79,567 

►  KXLY-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

87,027 

Louis  Wasmer  (2)  Boiling;  3/18/54-10/1/54 

Tacoma  (Seattle)— 

►  KMO-TV  (13)  Branham;  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  363,100 
Vancouverf — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

26,491 

WEST  VIRGINIA 

Charleston — 

►  WKNA-TV  (49)  ABC;  Weed;  42,942 

►  WCHS-TV  (8)  CBS,  DuM;  Branham 
Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-1/1/55 
Fairmontf — 

►  WJPB-TV  (35)  ABC.  NBC,  DuM;  Gill-Perna; 

35,200 

Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  432,250 
Greater  Huntington  Radio  Corp.  (13)  Initial 
Decision  7/30/54 

Oak  Hill  (Beckley)f— 

WOAY-TV  (4)  Weed;  6/2/54-10/1/54 
Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281,811 

WISCONSIN 

Eau  Clairet — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 

Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed; 

195,670 

WFRV-TV  (5)  3/10/54-Unknown 
La  Crosset — 

►  WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  34,600 
WTLB  (38)  12/16/53-Unknown 

Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  54,000 
►WMTV  (33)  ABC,  NBC,  DuM;  Boiling;  55,500 

Badger   Television   Co.    (3)    Initial  Decision 

7/31/54 

Marinettef  (Green  Bay) — 

WMBV-TV  (11)  NBC;  Venard;  11/18/53-9/12/54 
(granted  STA  Aug.  12) 

Milwaukee — ' 

►  WCAN-TV  (25)  CBS;  Rosenman;  393,600 

►  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  293,750 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  686,796 
WTVW  (12)  Petry;  6/11/54-10/31/54 

Neenah — 

WNAM-TV  (42)  ABC;  George  Clark 

Superiorf  (Duluth,  Minn.)— 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Petere;  57,300 

►  KDAL-TV  (3).  See  Duluth,  Minn. 
Wausaut — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  CBS;  Meeker;  5/12/54-Fall  '54 

WYOMING 

Cheyennet — 

►  KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 46,100 

ALASKA 

Anchoragef — 

►  KFIA  (2)  ABC,  CBS;  Weed;  9,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  9,500 
Fairbanks! — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 


HAWAII 

Honolulut — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  60,000 

►  KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  60,000 

►  KULA-TV  (4)  ABC;  Headley-Reed;  58,000 

PUERTO  RICO 

San  Juant — 

►  WAPA-TV   (4)   ABC,  NBC,  DuM;  Caribbean 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter-American;  32,000 

CANADA 

Hamiltont — 

►  CHCH-TV  (10) 
Kitchenert — 

►  CKCO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Hardy, 

Weed;  50,000 
Londonf — 

►  CFPL-TV  (10)  CBC;  All-Canada,  Weed;  65,000 
Montreal — 

►  CBFT  (2  )  201,433 

►  CBMT  (6)  201,433 
Ottawa — 

►  CBOT  (4)  10,100 
Quebec  Cityt — 

►  CFCM-TV  (4) 
St.  John,  N.  B.— 

►  CHSJ-TV  (4)  CBS 
Sudburyf — 

►  CKSO-TV  (5)  ABC,  CBS,  NBC,  DuM;  All-Cana- 

da, Weed;  8,247 

Toronto — 

►  CBLT  (9)  222,500 
Vancouver — 

►  CBUT  (2)  CBS 
Winnipegt — 

►  CBWT  (4)  CBS 

MEXICO 

Juarezf  (El  Paso,  Tex.) — 

►  XEJ-TV  (5)  National  Time  Sales;  20,000 
Tijuanat  (San  Diego) — 

►  XETV  (6)  Weed;  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
393;  total  cities  with  stations  on  air;  264.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.  Total  sets  in  use  32,286,183. 
*  Indicates  educational  stations, 
f  Cities  NOT  interconnected  to  receive  network 
service. 

(a)  Figure  does  not  include  331,448  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada.: 

(b)  Number  of  sets  not  currently  reported  by^ 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B«T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's;  WKAB- 
TV  Mobile,  Ala.;  KBID-TV  Fresno,  Calif.;  KDZA- 
TV  Pueblo,  Colo.;  WRAY-TV  Princeton,  Ind.; 
WKLO-TV  Louisville,  Ky.;  KFAZ  (TV)  Monroe, 
La.;  WBKZ  (TV)  Battle  Creek,  Mich.;  WFTV 
(TV)  Duluth,  Minn.;  WCOC-TV  Meridian,  Miss.; 
KACY  (TV)  Festus,  Mo.;  KSTM-TV  St.  Louis; 
KUON  (TV)  Lincoln,  Neb.;  WFPG-TV  Atlantic 
City,  N.  J.;  WECT  (TV)  Elmira,  N.  Y.;  WIFE 
(TV)  Dayton,  Ohio;  WCHA-TV  Chambersburg\ 
Pa.;  WKJF-TV  Pittsburgh,  Pa.;  KNUZ-TV  Hous- 
ton, Tex. 

(e)  Shreveport  Tv  Co.  has  received  initial  deci- 
sion favoring  it  for  ch.  12,  which  is  currently 
operated  by  Interim  Tv  Corp.  [KSLA  (TV)]. 


Page  108 


September  6,  1954 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 

Broadcasting   •  Telecasting 


SEPTEMBER 

Sept.  10-12:  Midwestern  Advertising  Agency  Net- 
work, Sheraton  Hotel,  Chicago. 

Sept.  12:  Second  district  Advertising  Federation 
of  America,  reorganization,  Johnstown,  Pa. 

Sept.  13-14:  British  Columbia  Assn.  of  Radio  & 
TV  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  15:  FCC  hearing  in  Washington  on  license 
renewal  application  of  Edward  Lamb's  WICU 
(TV)  Erie.  Pa. 

Sept.  17:  National  Appliance  &  Radio-Tv  Deal- 
ers Assn.,  San  Francisco  regional  meeting,  Mer- 
chandise Mart.  San  Francisco. 

Sept.  17-18:  Democratic  National  Committee, 
Claypool  Hotel,  Indianapolis. 

Sept.  19-21:  Seventh  district,  Advertising  Fed- 
eration of  America,  Biltmore  Hotel.  Atlanta,  Ga. 

Sept.  20:  Radio-tv  advertising  workshop,  spon- 
sored by  Chicago  Federated  Adv.  Club  and 
Women's  Adv.  Club  of  Chicago. 

Sept.  21:  CBC  Board  of  Governors,  Chateau 
Laurier,  Ottawa. 

Sept.  24:  Mid-Atlantic  Workshop,  Public  Rela- 
tions Society  of  America,  Hotel  Statler,  Wash- 
ington. 

Sept.  26-28:  Tenth  district,  Advertising  Federa- 
tion of  America,  San  Antonio.  Tex. 

Sept.  26-29:  Pacific  Coast  Council,  American  Assn. 
of  Advertising  Agencies,  Hotel  Del  Coronado, 
Coronado,  Calif. 

Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington. 

Sept.  28:  New  England  film  directors,  Hotel  Stat- 
ler, Boston. 

Sept.  28:    Chicago    Federation    of  Advertising 

Club's  fall  clinic,  for  eight  weeks,  Chicago. 
Sept.  29-Oct.  2:  Michigan  Assn.  of  Broadcasters, 

St.  Clair  Inn,  St.  Clair. 
Sept.  30-Oct.  1 :  Radio  Technical  Commission  for 

Aeronautics,    fall    assembly,    Willard  Hotel, 

Washington. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  1-2:  Radio-tv  workshop,  Kansas  State  Col- 
lege, Manhattan. 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference. Hotel  Sherman,  Chicago. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama. Tuscaloosa. 

Oct.  8-10:  New  York  State  Conference,  American 
Women  in  Radio  &  Tv,  Park  Sheraton  Hotel, 
New  York. 

Oct.  9-10:  Third  district.  Advertising  Federation 
of  America,  Hotel  Roanoke,  Roanoke,  Va. 

Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations.  French  Lick  Springs.  Ind. 

Oct.  11-15:  American  Institute  of  Electrical  Engi- 
neers, Morrison  Hotel,  Chicago. 

Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler.  Boston. 

Oct.  13-17:  Audio  Engineering  Society,  Hotel  New 
Yorker.  New  York. 

Oct.  14-15:  Central  Council.  American  Assn.  of 
Advertising  Agencies.  Hotel  Drake,  Chicago. 

Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  15-17:  Pennsylvania  chapter,  American 
Women  in  Radio  &  Tv,  Warwick  Hotel,  Phila- 
delphia. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  21-22:  Advertising  Media  Credit  Executives 
Assn.,  Statler  Hotel,  St.  Louis. 

Oct.  22-24:  Midwest  Inter-City  Conference  of 
Women's  Advertising  Clubs  of  Advertising  Fed- 
eration of  America,  St.  Louis. 

Oct.  22-24:  New  England  Hi-Fi  Music  Show,  Hotel 
Touraine,  Boston. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore.  New  York. 

Oct.  28:  Standard  band  broadcasting  conference 
between  U.  S.  and  Mexico,  Mexico  City. 

NOVEMBER 

1  Nov.  7-13:  Lutheran  Radio  &  Tv  Week. 

Nov.  8:  Texas  Assn.  of  Broadcasters,  semi-annual 
fall  meeting,  Rice  Hotel,  Houston. 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York 

Nov.  10-13:  Sigma  Delta  Chi.  Columbus,  Ohio. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios.  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
era] membership  meeting,  Nashville,  Tenn. 

Nov.  22-24:  Eastern  Council,  American  Assn.  of 
Advertising  Agencies,  Roosevelt  Hotel,  New 
York. 


SPECIAL  LISTING 

NARTB  District  Meetings 

Sept.  9-10:  NARTB  Dist.  1,  Somerset  Hotel,  Bos- 
ton. 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 

Placid.  N.  Y. 
Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel. 

Pittsburgh. 

'Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 


Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 

tona  Beach,  Fla. 
Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 

tl&  Rock  Ark 
Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel. 

Louisville. 

Oct.  4-5:  NARTB  Dist.  8.  Sheraton-Cadillac  Hotel. 
Detroit. 

Oct.  7-8:  NARTB  Dist.  10.  Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9.  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11.  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:  NARTB  Dist.  15,  Clift  Hotel.  San 
Francisco. 

Oct.  25-26:  NARTB  Dist.  16,  Camelback  Inn,  Phoe- 
nix. Ariz. 

Oct.  28-29:  NARTB  Dist.  14.  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.  12.  Jens  Marie  Hotel, 

Ponca  City.  Okla. 
Nov.  9-10:  NARTB  Dist.  13.  Rice  Hotel.  Houston. 


COLORCAST! NO 

Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

Sept.  7  (10-10:30  p.m.  EDT):  Life  With 
Father,  Pet  Milk  Co.,  through 
Gardner  Agency 

Sept.  8  (12:15-12:30  p.m.  EDT):  Love 
of  Life,  American  Home  Prod- 
ucts Corp.,  through  Biow 
Agency 

Sept.  14  (9-9:30  p.m.  EDT):  Meet 
Millie,  Carter  Products,  through 
SSC&B 

Sept.  15  (10-11  p.m.  EDT):  The  Best  of 
Broadway,  Westinghouse  Elec- 
tric Corp.,  through  McCann- 
Erickson 

Sept.  19  (10:30-11  p.m.  EDT):  What's 
My  Line? — alternate  sponsors — 
Jules  Montenier  Inc.,  through 
Earle  Ludgen;  Remington  Rand 
Inc.,  through  Young  &  Rubi- 
cam. 

Sept.  25  (9:30-10  p.m.  EDT):  My 
Favorite  Husband  —  alternate 
sponsors — International  Silver 
Co.,  through  Young  &  Rubicam; 
Simmons  Co.,  through  Young 
&  Rubicam. 

Sept.  30  (7:45-8  p.m.  EDT):  Jane  Fro- 
man  Show,  General  Electric  Co. 
Lamp  Div.,  through  BBDO. 

Sept.  30  (8:30-9:30  p.m.  EDT)  Chrysler 
Show,  Chrysler  Corp.,  through 
BBDO. 

NBC-TV 

Sept.  7:    (pickup   at    11:03-11:10  a.m. 

EDT)  Home  Show,  Golf  dem- 
onstration with  Sara  Palfrey. 

Sept.  12  (7:30-9  p.m.):  Color  Spectacu- 
lar— "Satin  &  Spurs" — spon- 
sor, Reynolds  Metal  Co., 
through  Russel  M.  Seeds, 
Chicago. 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B-T.] 


WBRC-TV 

WPAG-TV 

KTSM-TV 

WCOV-TV 

WKZO-TV 

WVEC-TV 

WDAK-TV 

WJIM-TV 

WSVA-TV 

KVEC-TV 

WKNX-TV 

WKNA-TV 

KCCC-TV 

WOOD-TV 

WTAP-TV 

KRDO-TV 

WTAC-TV 

WBAY-TV 

KCSJ-TV 

WCOC-TV 

WMTV-TV 

WKNB-TV 

KCJB-TV 

WJMC-TV 

WATR-TV 

KOLN-TV 

CKCR-TV 

CMQ 

KHOL-TV 

WMBR-TV 

WKNY-TV 

WJ  HP-TV 

WLOK-TV 

WINK-TV 

WHIZ-TV 

WMAZ-TV 

«  *  (Tint.    I  T 

KCEB-TV 

WEEK-TV 

WHP-TV 

WGEM-TV 

WARD-TV 

WDAN-TV 

Stain  Bless 
I  msc. 

Partial  BaL/sf  of 
our  TV  y&Towers 


Write,  wire/  v '  -  A or  phone 


WLBR-TV 

WREX-TV 

WEEU-TV 

WRAY-TV 

WHUM-TV 

WOC-TV 

WERC-TV 

KOAM-TV 

WCOS-TV 

WKLO-TV 

WNOK-TV 

WLAM-TV 

WMRC-TV 

WWOR-TV 

WHBQ-TV 

KTSM-TV 

KHOL-TV 

WMBR-TV 

WBRC-TV 

WPAG-TV 

KTSM-TV 

WCOV-TV 

WKZO-TV 

WVEC-TV 

WDAK-TV 

WJIM-TV 

WSVA-TV 

KVEC-TV 

WKNX-TV 

WKNA-TV 

KCCC-TV 

WOOD-TV 

WTAP-TV 

KRDO-TV 

WTAC-TV 

WBAY-TV 

KCSJ-TV 

WCOC-TV 

WMTV-TV 

WKNB-TV 

KCJB-TV 

WJMC-TV 

WATR-TV 

KOLN-TV 

CKCR-TV 

J 


Broadcasting 


Telecasting 


September  6,  1954 


Page  109 


editorials 


It  Happened  in  Chicago 

THE  UNEXPECTED  happened  in  Chicago  last  week— and 
much  more. 

What  were  to  have  been  casual  family  meetings  of  NBC  and  its 
tv  affiliates  at  one  end  of  town,  and  of  CBS  and  its  radio  affiliates 
at  the  other,  erupted  into  a  full-blown  conflict  on  all  fronts  in 
which  the  two  biggest  entities  in  broadcasting  compete.  It  wasn't 
planned  that  way.  It  seemed  to  come  naturally,  another  episode  in 
the  continuing  struggle  for  leadership. 

The  first  blast  came  from  Brig.  Gen.  David  Sarnoff.  Whether 
or  not  one  agrees  with  him  on  all  counts  (and  we  think  he  went 
overboard  on  his  gloomy  appraisal  of  radio's  future),  none  disputes 
his  genius,  his  vision  and  his  courage.  He  tossed  aside  his  prepared 
script  (he  called  it  boilerplate)  and  regaled  his  NBC-TV  affiliates 
with  a  brilliant,  sometimes  acid,  hour-long  treatise  on  the  electronics 
world  in  which  we  live.  He  discussed  every  facet  of  concern  to  the 
broadcaster.  He  talked  regulatory  philosophy  and  he  talked  business. 

He  foresaw  all-color  tv  to  the  exclusion  of  black-and-white  faster 
than  you  think,  with  tubeless  sets  and  no  picture  tubes  at  all.  He 
posed  station  operation  without  networks.  He  saw  further  trouble 
for  network  radio  and,  in  the  minds  of  some,  was  disposed  to  write 
it  off  in  five  years.  And  he  tossed  the  gauntlet  to  the  Bricker  com- 
mittee on  its  "study"  of  networks. 

Because  we  believe  Gen.  Sarnoff's  observations  chart  new  history 
we  publish  in  this  issue  a  detailed  summary  (page  78 ) .  Over  the  years 
Gen.  Sarnoff's  comments  have  been  prophetic.  His  first  was  as  a 
young  man — before  the  birth  of  RCA.  In  1916  he  predicted  that 
every  home  one  day  would  have  a  little  "music  box"  without  wires, 
which  would  bring  events  and  news  and  entertainment  into  the 
home  with  the  speed  of  light.  He  was  the  pioneer  in  black-and-white 
too,  and  he  ramrodded  compatible  color  even  after  the  battle  seem- 
ingly had  been  lost.  His  contributions  to  the  military  are  only 
partly  known.  History  will  record  them. 

What  prompted  Gen.  Sarnoff  to  discard  his  "boilerplate"  is  his 
own  secret.  CBS-Columbia,  the  manufacturing  subsidiary,  had  an 
elaborate  color-set  display,  with  its  19-inch  tube,  in  the  hotel  in 
which  NBC-TV  was  having  its  session.  CBS-TV  had  released 
publicity  about  its  leadership  in  color.  That  must  have  ignited  the 
Sarnoff  fuse.    He  held  little  back. 

Uptown,  at  about  the  same  time,  CBS  Radio  met  with  its 
affiliates  and  charted  elaborate  plans  for  the  new  network  radio 
season.  Where  Gen.  Sarnoff  was  anything  but  encouraging  about 
the  network  radio  outlook,  CBS  President  Frank  Stanton  and  other 
network  spokesmen  exuded  confidence.  Dr.  Stanton  didn't  meet  the 
Sarnoff  challenge  head-on  on  all  counts.  But  there's  no  question 
about  the  beginning  of  a  new  sanguinary  round  in  the  competition. 

Gen.  Sarnoff's  dismal  view  of  radio's  future  is  reminiscent  of  the 
late  M.  H.  Aylesworth,  first  president  of  NBC,  who,  nearly  a  decade 
ago,  predicted  the  demise  of  "ear  radio"  in  three  years. 

The  CBS  answer  came  not  only  from  Dr.  Stanton  who  inferred 
that  those  who  have  no  confidence  in  the  business  should  get  out 
of  it,  but  also  in  the  apparent  enthusiasm  of  the  CBS  affiliates  in 
giving  rousing  approval  to  the  biggest  radio  program  and  promotion 
budgets  in  years  for  the  new  fall  season. 

Only  on  one  point  is  there  substantial  agreement.  That  is  what 
Gen.  Sarnoff  called  the  "bone  and  marrow"  relationship  of  networks 
and  their  affiliates,  whether  its  radio  or  tv.  And  that's  where  the 
Bricker  inquiry  comes  in.  The  notion  that  Mr.  Bricker  is  interested 
only  in  licensing  of  the  networks  was  transparent  from  the  start. 

Radio  and  tv  have  not  fared  badly  in  the  competitive  climate  in 
which  they  exist.  In  a  competitive  economy  there  will  always  be 
the  struggle  for  leadership.  When  there  ceases  to  be,  the  media 
will  become  decadent,  service  will  deteriorate  and  government 
will  step  in.  Networks  are  indispensable,  in  some  form,  in  this 
atomic  era.  What  form  they  may  take  will  be  dictated  by  economics 
and  the  march  of  science. 

No  matter  what  motivates  Chairman  Bricker,  the  story  of  radio 
and  television  in  America  will  be  told.  It  is  a  dramatic  story  of  re- 
lated arts  that  have  measured  their  progress  in  mere  decades  while 
other  industries  have  required  generations.  It  is  a  story  of  scientific 
genius,  risk  capital  and  free  enterprise  unequalled  in  our  times. 
It  has  given  to  America  the  finest  broadcasting — and  the  freest — in 
the  world. 


Drawn  for  Broadcasting  •  Telecasting  by  Sid  Hix 


"Now,  let's  hear  what  our  weatherman  predicts  for  tomorrow  .  .  ." 


Million,  Billion;  Who  Counts? 

ANTICIPATED  advertising  expenditures  in  excess  of  $60  million 
-  a  month  for  the  fall  season  (inadvertently  decimated  to  $6  mil- 
lion by  a  printer's  error  in  this  publication  last  week)  indicate  that 
tv's  climb  into  the  advertising  stratosphere  is  continuing  without 
slackening. 

Nor  is  there  any  sign  of  a  slowdown  in  the  foreseeable  future. 
NBC  statisticians,  who  put  the  overall  tv  advertising  total  for  this 
year  at  an  average  of  more  than  $75  million  a  month,  making  even 
B«T's  full  strength  estimate  seem  modest,  predict  that  next  year 
when  colorcasting  will  add  a  new  kick  to  the  upward  trend,  the  tv 
advertising  bill  will  top  $100  million  a  month  and  that  by  1956  tv's 
monthly  billings  will  exceed  $150  million  [B«T,  Aug.  2]. 

That  ain't  hay,  brother,  and  already  the  more  timorous  mem- 
bers of  the  advertising  fraternity  are  beginning  to  wonder  how 
American  businessmen  can  afford  to  spend  that  kind  of  money 
and  how  they  can  possibly  expect  to  get  it  back. 

The  answer  to  those  worries  is  no  dazzling  new  truth.  It's 
an  old,  familiar  truism,  so  old  and  so  familiar  that  we  all  tend  to 
ignore  it,  if  not  forget  it  completely.  To  state  it  simply,  it's  that 
the  American  public  has  an  insatiable  desire  for  more  and  better 
and  later  model  goods  and  services,  that  somehow  the  public  finds 
the  money  to  buy  what  it  wants  and  that  what  it  wants  most  is 
what  is  advertised  best. 

Since  tv,  combining  sight,  sound,  motion  and,  now,  color,  is  a 
better-than-best  way  of  delivering  that  best  advertising  to  its  most 
receptive  audience,  the  answer  is  obviously:  Yes,  no  matter  how 
high  the  bills  for  tv  advertising  get,  the  profits  from  it  will  go  even 
higher  for  those  who  use  it  wisely  and  well. 

The  Not-So-Good  Old  Days 

IN  ADHERING  to  its  decision  to  exclude  radio  and  television  from 
its  hearings  on  the  McCarthy  censure  resolution,  the  Watkins 
Committee  has  succeeded  in  setting  journalism  back  to  the  19th 
century. 

With  its  modern  devices  of  instant  visual  and  aural  communica- 
tion barred  from  the  hearing  room,  NBC-TV  fell  back  upon  a 
practice  prevalent  in  newspapers  before  the  invention  of  photoen- 
graving. The  network  hired  an  illustrator  to  sketch  personalities 
at  the  hearing.    The  sketches  were  then  put  on  tv. 

In  forcing  television  to  retrogress  to  techniques  of  last  century 
news  coverage,  the  committee  has  wiped  out  the  scientific  progress 
of  a  hundred  years.  It  has  deprived  the  American  public  of  com- 
munications to  which  it  has  become  accustomed  and  is  entitled. 
By  now  the  idiocy  of  trying  to  ignore  the  facts  of  contemporary 
journalism  ought  to  be  evident  to  every  legislator. 


Page  110    •    September  6,  1954 


Broadcasting    •  Telecasting 


Flowers  by  Air 


WNAX-S70  recently  offered  its  radio  audience  packets  of 
garden  seed.    To  date,  14,408  requests  have  been 
filled — at  5c  apiece. 

For  a  whole  generation — 32  years — WNAX-570  has  been 
cultivating  Big  Aggie  Land,  one  of  the  richest 
agricultural  areas  in  the  world:  Minnesota,  the  Dakota.1;, 
Nebraska  and  Iowa. 

Our  Slogan:  "Serving  the  Midwest  Farmer." 

Our  audience:  2  million  people  annually  spending 
%2]A  billion  in  retail  sales. 

To  plant  your  sales  message  in  this  market,  see 
The  Katz  Agency. 


WNAX-570 

Yankton-Sioux  C'rty 

CBS 

Represented  by  The  Katz  Agency 

WNAX-570,  a  Cowles  Station,  is  under  the  same  manage- 
ment as  KVTV— Channel  9,  Sioux  City,  the  tv  station 
reaching  32  farm-rich  counties  in  Iowa,  Nebr.  and  S.  Dak. 
with  632,000  population,  $746  million  in  '53  retail  sales. 


WORLD'S  TALLEST 
MAN-MADE  STRUCTURE - 

KWTV's  1572  FOOT  TOWER 

goes  into  operation  NEXT  MONTH! 

With  Television's  Tallest 
Tower,  KWTV,  Oklahoma's 
No.  I  TV  Station,  becomes 

No.  1  in  POWER-  316,000  watts 


No.  1  in  COVERAGE  (reaching  Oklahoma  areas 

never  before  served  by  television) 


I'M  STAYING  ON  EARTH  SO  I  CAN  WATCH 


OKLAHOMA 
CITY 


EDGAR  T.  BELL,  Executive  Vice  President  AFFILIATED  MANAGEMENT  KOMA  -  CBS 

FRED  L.  VANCE,  Sales  Manager  REPRESENTED  BY  AVERY-KNODEL,  INC. 


SEPTEMBER  13,  1954 


ROAD 


35c  PER  COPY 


STING 


TELECASTING 


iN  THIS  ISSUE: 


,  Spot  Outlook 
idy  for  Radio 

Page  35 

ry  Self-Defense 
s  District  Meets 

>oge  48 


ing  Resigning 
rom  FCC 

'age  62 


al  Regulations 
t  mped  by  FCC 

Page  64 


URE  SECTION 

n$  on  Page  97 


r 


NEWSWEEKLY 
ADIO  AND  TV 


It's  No  Draw... in  Omaha 


KMTV  is  the  one  TV  station  that 
can  help  you  bag  your  sales  "limit" 
in  the  booming  Omaha  market. 

And  this  Fall,  KMTV's  continuing 
leadership  gets  still  another  big 
boost  from  direct  telecasts  of 
N.C.A.A.  and  Professional  football, 
the  Midwest's  leading  TV  bowling 
show,  the  area's  most  popular  local 
programs,  plus  the  best  Fall  shows 
from  three  great  networks — CBS- 
TV,  ABC-Tv,  and  DuMont.  Never 
before  has  KMTV  offered  viewers 
such  a  star — studded  TV  bill-of- 
fare. 


Proof  of  KMTV's  overwhelming 
popularity  is  shown  in  the  latest 
Pulse*.  KMTV  carries  13  of  the  top 
15  weekly  shows,  7  of  the  top  10 
multi-weekly  shows,  Omaha's  most 
popular  locally-produced  show,  and 
a  commanding  lead  in  all  time 
classes. 

As  a  result  of  this  continuing 
leadership,  KMTV  serves  more  local 
and  more  national  advertisers  than 
any  other  TV  station  in  the  Missouri 
Valley  market.  To  learn  more  about 
this  television  bargain,  contact  your 
Petry  man  or  KMTV  today. 

*  Pulse— July  6-1  > 


Smart  Advertisers  All  Agree:  In  Omaha  The  Place  To  Be  Is  Channel  3 


TELEVISION  CENTER 


K 


CHANNEL  3 


CBSTV 
ABC-TV 
DUMONT 


MAY  BROADCASTING  CO. 


OMAHA 


Edward  Petry  Co.,  In 


THE  B1YER  COMPANY  does  a  complete  job. 


HAV  ENS  AN  D   MAR  T I N,  I  n  c .  STAT  ION  S 


WMBG 
WCOD 
WTVR 


Maximum  power — 
100,000  watts  at  Maximum  Height — 
1049  feet 


Consumer  confidence  in  Bayer  Aspirin  has 
been  built  by  years  of  research  and 
know-how  in  producing  a  reliable  product. 
There's  laboratory  control  over  every 
process  at  the  modern  Bayer  Company 
plant.  This  quality  control  has  been  one 
part  of  a  complete  job  that  makes  the 
Bayer  Company  a  leader  in  its  field. 

Laboratory  control  can  be  applied  to  broad- 
casting.  Skill  in  programming  the  best 
ingredients  of  fine  entertainment  and  public 
service  builds  the  audience.  The  roster  of 
advertisers  on  WMBG,  WCOD  and  WTVR 
mirrors  the  large  and  loyal  audiences  that 
you  too  can  reach.  Join  the  other  advertisers 
using  the  "First  Stations  of  Virginia." 


WMBG  am  WCOD  m  WTVR 


FIRST    STATIONS    OF  VIRGINIA 

Havens  &  Martin  Inc.  Stations  are  the  only 
complete  broadcasting  institution  in  Richmond. 
Pioneer  NBC  outlets  for  Virginia's  first  market. 
WTVR  represented  nationally  by  Blair  TV,  Inc. 
WMBG  represented  nationally  by  The  Boiling  Co. 


DRAMA 
ON 

TELEVISION 


TV  demonstration  dramatizes  greater  strength 
and  safety  of  All-Nylon  Cord  Super-Cushion 
Tire  by  Goodyear,  shows  that  pressure  that 
bends  a  steel  wheel  leaves  tire  undamaged. 


TV  demonstration  dramatizes  the  closer,  more 
comfortable  shave  of  the  latest  Remington 
Electric  Shaver  by  shaving  the  fuzz  from  a  peach 
without  nicking  or  cutting  the  delicate  skin. 


TV  demonstration  dramatizes  the  unique  ad- 
hesiveness of  Band-Aid  Plastic  Strips  with  Super- 
Stick.  Just  touched  to  an  egg,  without  pressure 
they  stick  instantly,  securely  enough  to  lift  it. 


Dramatic  demonstration  tells  the  product's  selling  story  visually  and  believably. 
To  find  how  to  demonstrate  takes  a  lot  of  thought,  a  special  ability,  and  a  really 
thorough  understanding  of  what  television  can  do  and  can't  do. 


YOUNG  &  RUBICAM,  INC. 

ADVERTISING    •     New  York     Chicago     Detroit     San  Francisco     Los  Angeles     Hollywood     Montreal     Toronto     Mexico  City  London 


'ublished  every  Monday,  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications,  Inc.,  1735 
5e3ales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C,  under  act  of  March  3,  1879. 


'  RJISf  wtf 


rrrriTll 


the  FIRST  MAXIMUM  POWER 
IN  NORTH  TEXAS  FOR  TWO  YEARS 
TO  DELIVER  THE  MOST  VIEWERS 


General  Nathan  Bedford  Forrest, 
Confederate  General,  when  asked 
the  secret  of  victory,  replied,  "Get 
thar  the  fustest  with  the  mostest  men." 
Took  part  in  the  battles  of  Shiloh  and 
Chickamauga. 


Exclusive  CBS  outlet  for  Dallas  and  Fort  Worth 


SURVEY  NO.  3 

850  QUESTIONNAIRES 
ADDRESSED  TO  THE  MEN  WHO  KNOW 
TELEVISION  PERFORMANCE  BEST,  THE  MEN 
WHO  SELL  AND  SERVICE  TELEVISION 
RECEIVING  SETS  IN  NORTH  TEXAS  SAY: 

« 

KRLD-TV  delivers  the  best  and  most 
dependable  picture  and  audio 
signal. 


Here's  the  score: 

KRLD-TV  FIRST 

TV  Station  B  FIRST 

TV  Station  C  FIRST 

KRLD-TV  EXCESS  OVER  STATION  B 

KRLD-TV  EXCESS  OVER  STATION  C 

KRLD-TV  EXCESS  OVER  STATION  B 
AND  STATION  C  COMBINED 


Total 


295 
83 
17 

395 


212  or  255% 
278  or  1635% 

195  or  195% 


Based  on  46.5%  return.  August,  1953. 


The  BIGGEST  buy  in  the  BIGGEST  market  in  the  BIGGEST  State 


OWNERS  AND  OPERATORS  OF  K  R  I  D  RADIO,  50,000  WATTS 
THE   TIMES   HERALD   STATIONS  ...  THE   BRANHAM    CO.,   Exclusive  Representative 

John  W.  Bunyon.  Chapman  of  »h*  toafd        .   Clyde  W.  R?mbcrl.  Prendei' 


MAXIMUM  POWER 


Page  4    •    September  13,  1954 


Broadcasting 


Telecasting 


closed  circuit 


APPOINTMENT  of  CBS  Television  Spot 
Sales  as  exclusive  national  representative 
for  KOIN-TV  Portland,  Ore.  (ch.  6),  will 
be  announced  shortly,  effective  Oct.  15. 
CBS  Tv  Spot  Sales,  in  addition  to  its  owned 
and  operated  stations,  also  represents 
WCAU-TV  Philadelphia;  WBTV  (TV) 
Charlotte;  WBTW  (TV)  Florence,  S.  C; 
WMBR-TV  Jacksonville,  Fla.;  WTOP-TV 
Washington;  KSL-TV  Salt  Lake  City,  and 
KGUL-TV  Galveston. 

★  ★  * 

THOUGH  NARTB  officials  aren't  saying 
so,  they  fear  real  government  crack-down 
on  beer-wine  advertising  if  broadcasters 
don't  supply  information  requested  in  ques- 
tionnaire mailed  by  NARTB  last  week  (see 
story  page  56) .  Association  chieftains  feel 
FCC  will  be  forced  to  show  of  strength  if 
NARTB  doesn't  come  up  voluntarily  with 
report  on  how  much  beer-wine  advertising 
is  carried  and  how  it's  handled. 

★  ★  ★ 

STEPPED  UP  tempo  in  behalf  of  pay-as- 
you-go  tv  may  result  in  scheduling  of  pro- 
ceedings before  FCC  sooner  than  antici- 
pated. Recent  statement  by  Sen.  Schoep- 
'pel  (R-Kan.)  published  in  Congressional 
Record  [B*T,  Sept.  6]  plus  revived  activity 
of  Zenith  (Phonevision)  and  upcoming  in- 
vestigation of  Bricker  Committee  may  con- 
verge to  bring  issue  to  forefront. 

★  ★  ★ 

FOUR-MAN  committee  to  select  executive 
staff  of  Television  Bureau  of  Advertising 
Inc.  (TvB)  is  immersed  in  its  screening 
job  but  it's  learned  that  door  is  still  open 
for  top  posts.  To  be  selected  by  group, 
which  has  $400,000  preliminary  budget, 
will  be  president;  No.  2  man,  who  would 
be  overall  director  of  sales  activity,  and 
heads  of  local  sales,  national  spot  sales  and 
network  sales,  plus  director  of  research. 


While  formidable  list  of  candidates  under 
consideration,  committee  nevertheless  is 
known  to  desire  broadest  possible  person- 
nel base.  Four-man  committee  comprises 
Clair  R.  McCollough,  Richard  A.  Moore, 
Campbell  Arnoux  and  Roger  Clipp. 

★  ★  ★ 

WITH  screen  size  in  color  tv  picture  tubes 
coming  in  for  more  and  more  attention, 
tube  manufacturers  shortly  will  get  chance 
to  work  on  development  of  rectangular  one 
which,  if  perfected,  would  have  picture 
area  of  250  square  inches  ("approximate- 
ly" 22-inch  screen)  and  yet  fit  into  cabinet 
of  same  size  now  required  for  19-inch 
circular  tube.  Corning  Glass  Works,  at 
behest  of  several  manufacturers,  including 
CBS,  has  developed  and  is  now  producing 
rectangular  glass  envelopes  for  either 
curved  aperture  mask  or  wired-grid  type 
and  plans  to  "sample"  them  to  tube  manu- 
facturers about  Nov.  1. 

★  ★  ★ 

R.  J.  REYNOLDS  Tobacco  Co.  (Camel 
cigarettes)  reported  to  be  preparing  to  put 
out  king-size  Camels.  This  would  be  in 
addition  to  firm's  Winston  and  Cavalier 
cigarettes.  Agency:  William  Esty  Co., 
N.  Y. 

★  ★  ★ 

FIRST  MEETING  of  new  board  of  direc- 
tors of  Quality  Radio  Group,  at  which  time 
officers  will  be  elected,  postponed  from 
last  Thursday  to  Sept.  20  at  Palmer  House, 
Chicago.  New  project,  to  promote  sale  of 
evening  time  to  national  advertisers  on 
cooperative  taped  program  interchange, 
slated  to  elect  Ward  L.  Quaal,  vice  presi- 
dent of  Crosley,  as  president  [B«T,  Sept. 
6].  J.  Leonard  Reinsch,  managing  director 
of  James  M.  Cox  stations,  has  been  named 
12th  member  of  board.  KSL  Salt  Lake 
City  and  WTMJ  Milwaukee  are  newest 


affiliates,  bringing  total  to  26.  Following 
upcoming  meeting,  managing  director  to 
head  New  York  sales  organization  will  be 
named,  with  likelihood  that  Chicago  office 
will  be  opened  later. 

★  ★  ★ 

ANSWER  to  Brig.  Gen.  David  Sarnoff's 
dismal  view  of  economic  outlook  for  net- 
work radio  will  be  forthcoming  from  Edgar 
Kobak,  consultant,  former  president  of 
Mutual  and  vice  president  of  NBC,  and 
currently  owner  of  WTWA  Thomson,  Ga., 
while  doubling  in  brass  (without  compen- 
sation) as  president  of  Advertising  Re- 
search Foundation.  He  will  propose  rea- 
soned approach  to  radio  sales  problem 
based  on  his  years  of  sales  experience. 

★  ★  ★ 

MOTION  PICTURE  interests  in  tv  broad- 
casting, notably  uhf,  see  in  present  situa- 
tion possible  parallel  to  conditions  which 
resulted  in  consent  decree  separating  pro- 
duction from  exhibition  companies  and 
eliminating  block  booking.  They  contend 
that  ultimately  government  will  move  to 
preclude  situation  where  single  station  mar- 
ket vhf  has  first  refusal  on  programs  of  all 
networks  while  uhf's  may  be  left  without 
national  program  service. 

★  ★  ★ 

PLANNING  EARLY  for  1956  Demo- 
cratic National  Convention,  Chairman  Ste- 
phen P.  Mitchell  shortly  will  announce 
appointment  of  special  advisory  committee 
representing  all  states,  with  first  meeting 
scheduled  for  Sept.  18  in  Indianapolis. 
J.  Leonard  Reinsch,  managing  director, 
Cox  stations,  and  radio-tv  advisor  to  com- 
mittee, named  as  one  of  Georgia  delegates. 

★  ★  ★ 

GEORGE  CLARK,  head  of  George  Clark 
Inc.,  station  representatives,  New  York, 
will  affiliate  self  and  firm  with  Walker 
Representation  Co.  there  this  month. 


~  -—  3  ;  

the  week  in  brief 

The  radio  picture:  local  gains,  spot  holds   ...  35 

►  Standard  Oil  to  sponsor  Chicago  pro  games  .  .  39 

►  Maxon  Inc.  resigns  the  Packard  account   39 

►  Guild  Film  wants  to  put  stock  on  the  block  ....  44 

►  Fellows  decrys  restrictions  threatening  industry  .  48 
^  Meagher  is  bullish  about  radio   50 

►  NARTB  sends  out  alcohol-ad  questionnaires   .  .  56 

►  The  radio-tv  set  count  is  nearly  ready   60 

!►  Sterling  resigns,  McConnaughey  name  up  again  62 

Broadcasting    •  Telecasting 


► 


The  Commission  revises  the  political  rules   ...  64 

BMI  sets  dates  for  its  1955  clinics   70 

Radio,  tv  lauded  for  Labor  Day  safety  work  ...  73 

ABC-TV  charts  major  fall  campaign   86 

RCA  starts  its  color  tv  on  a  national  tour   94 

Residual  rights:  what  they  mean  to  tv   100 

KTLA  (TV)  makes  a  go  of  wrestling  kines  ...  109 

Kroehler  furniture  offers  tv  'ad  mats'   110 

What  to  ask  those  tv  film  salesmen   114 

CBC  integrates  some  radio-tv  functions   122 

Telestatus:  tv  stations,  sets,  target  dates   141 

September  13,  1954    •    Page  5 


Super-Powered  for  your  profit 


a  wonderful  combination! 


A  rich  market  with  803,200  families  who 
have  an  annual  effective  buying  income  of 
four  and  a  half  billion  dollars.  A  super- 
powered  station — the  one  station  that 
reaches  this  vast  territory,  and  exerts  tre- 
mendous influence  on  the  spending  habits 
of  this  buying  audience. 

STEINMAN  STATION 

Clair  McCollough,  Pres. 
Representatives: 


Ch 

annel  8-Land 

York 

Harrisburg 

Reading 

Hanover 

Lebanon 

Carlisle 

Gettysburg 

Westminster 

Martinsburg 

Chambersburg 

Hagerstown 

Pottsville 

Frederick 

Sunbury 

Lewisburg 

Waynesboro 

Lewistown 

Shamokin 

MEEKER    TV,    INC.      New  York      Los  Angeles  Chica 


go 


San  Francisco 


Page  6    •    September  13,  1954 


Broadcasting   •  Telecasting 


at  deadline 


District  1  Attacks 
Government  Restraints 

GOVERNMENT  steps  to  impose  restraints 
on  political  broadcasts  and  radio-tv  advertising 
and  to  ban  electronic  media  from  public  pro- 
ceedings were  condemned  Friday  by  NARTB 
District  1  in  resolutions  adopted  at  conclusion 
of  opening  district  meeting  (roundup  story 
page  48). 

New  England  broadcasters  "strongly  op- 
posed" national  and  local  attempts  to  place 
discriminatory  bans  on  radio-tv  advertising 
on  behalf  of  legal  products  and  services. 

District  delegates  saw  "urgent  need"  for  con- 
tinuing NARTB  study  of  constitutionality  of 
political  section  (315)  of  Communications  Act, 
and  noted  possible  discrimination  in  fact  other 
mass  media  have  no  such  regulations.  NARTB 
is  working  on  a  revision  of  its  political  cate- 
chism in  view  of  recent  FCC  rules. 

In  discussion  of  subject,  broadcasters  were 
warned  of  problem  involved  in  special  rates 
for  groups  of  candidates  buying  time  on  pooled 
basis,  with  such  rates  also  applying  to  any 
opposing  candidate  or  candidates  (see  story 
,page  64). 

District  1  "strongly  opposed"  record  com- 
pany practice  of  supplying  45  rpm  discs;  urged 
stations  to  maintain  standards  of  self-regulatory 
radio  and  tv  codes;  urged  President  Eisenhower 
to  name  permanent  FCC  chairman;  called  for 
national  and  local  effort  to  find  solution  to 
problem  of  daylight  saving  time;  praised 
NARTB  President  Harold  E.  Fellows  and  staff 
for  contribution  to  meeting. 

World  Broadcasting  System 
Banks  on  Radio  Prosperity 

BUDGET  increases  of  48%  for  additional 
programming,  script  writers  and  talent  have 
been  set  for  coming  1954-55  season,  reaffirm- 
ing faith  in  local  and  regional  radio  "as  an 
important  advertising  medium,"  Herbert  Gor- 
don, vice  president  in  charge  of  programs, 
World  Broadcasting  System,  said  Friday. 

Mr.  Gordon,  in  New  York  from  West  Coast 
to  meet  with  WBS  vice  president  Robert  W. 
Freidheim,  general  manager  Pierre  Weis  and 
sales  manager  Dick  Lawrence,  said  World's 
new  signings  include  Dorothy  Lamour  to  star 
in  special  Christmas  half-hour  open-end  dra- 
matic show;  Charlie  Applewhite,  Sauter- 
Finnegan  orchestra,  Buddy  Murrow  and  orches- 
tra, Day  Dreamers  trio  and  Les  Brown  and 
orchestra.  Renewals  include  Three  Suns,  Cass 
County  Boys,  David  Rose  and  orchestra,  Ken 
Griffin  and  Fontane  Sisters. 

No  FCC  Beer  Quiz  Now 

FCC  does  not  expect  to  send  out  question- 
naires to  broadcasters  at  this  time  to  secure 
time  and  program  data  for  House  Commerce 
Committee  on  beer  and  wine  advertising,  FCC 
Chairman  Rosel  H.  Hyde  said  Friday.  "I  ex- 
pect we'll  have  our  work  to  do,  but  we'll  avoid 
any  duplication  with  NARTB,"  Mr.  Hyde  said, 
,  adding  that  Commission  had  made  several 
suggestions  to  NARTB  during  earlier  FCC- 
NARTB  conferences  regarding  contents  of 
form  (see  story,  page  56).  NARTB  Friday 
said  queries  were  to  be  in  mail  by  today 

I(Mon.)  with  return  asked  by  Oct.  1 1 . 
Broadcasting   •  Telecasting 


PREACHING  PRACTICED 

RADIO  station  representative  Richard 
O'Connell,  New  York,  is  so  sold  on  use 
of  radio  that  his  firm  has  bought  spot 
announcements  on  WPAT  Patterson, 
N.  J.,  to  solicit  national  advertising  ac- 
counts for  its  southwestern  and  north- 
eastern stations.  Representative  firm  be- 
lieves that  so  many  timebuyers,  account 
executives  and  advertisers  listen  to  Gas- 
light Review  on  WPAT  that  specific 
spots  on  show  would  attract  attention 
of  these  people  to  merits  of  Sombrero 
Network,  composed  of  seven  south- 
western stations,  and  Lobster  Network, 
six  stations  in  Maine. 


New  Hurricane  Alerts 
East  Coast  Radio-Tv 

RADIO  and  tv  networks  and  stations  along 
East  Coast  alerted  Friday  for  extensive  when- 
and-if  coverage  of  Hurricane  "Edna,"  expected 
to  strike  at  Long  Island-New  Jersey  coastal 
areas  early  Saturday. 

NBC-TV  reported  Friday  its  network  facili- 
ties would  open  Saturday  at  9  a.m.  EDT  instead 
of  customary  early-afternoon.  It  planned  to 
send  mobile  crews  for  live  coverage  of  hurri- 
cane from  Atlantic  City,  several  points  in 
metropolitan  New  York  area,  Larchmont,  N.Y., 
and  Brockton,  Mass.  Extensive  film  coverage 
also  planned. 

CBS-TV  was  preparing  to  send  camera  crews 
to  Long  Island  for  live  coverage  and  CBS 
Newsfilm  team  also  was  alerted.  CBS  Radio 
presented  special  report  on  Edward  R.  Murrow 
and  the  News  Friday  night,  featuring  report 
by  Mr.  Murrow  on  hurricane  progress  as  he 
witnessed  it  from  U.  S.  Air  Force  B-29  follow- 
ing "Edna"  from  Wednesday  until  Friday. 

ABC-TV  reported  it  had  remote  camera 
crews  ready,  and  ABC  Radio  laid  plans  for 
on-spot  coverage. 

DuMont's  WABD  (TV)  New  York  planned 
to  present  frequent  bulletins  on  hurricane  prog- 
ress and  also  telecast  special  Operation  Hur- 
ricane program  Friday  night  in  which  public 
utilities  officials  offered  tips  to  public  on  how 
to  prepare  for  storm's  onslaught. 

Spectacular  Simulcast 

PLANS  to  simulcast  NBC-TV's  opening  color 
television  spectacular  last  night  (Sun.)  an- 
nounced by  NBC  Friday,  with  Hazel  Bishop 
Inc.  and  Sunbeam  Corp.,  sponsors  of  this 
series  of  tv  spectaculars,  also  picking  up  tab 
for  NBC  Radio  coverage  of  90-minute  show 
(7:30-9  p.m.  EDT). 

WSAU-TV  Joins  CBS-TV 

WSAU-TV  Wausau,  Wis.,  will  join  CBS-TV 
as  primary  affiliate  on  Oct.  1,  it  was  announced 
Friday  by  Herbert  V.  Akerberg,  CBS-TV  vice 
president  in  charge  of  station  relations.  WSAU- 
TV  (ch.  7)  is  owned  and  operated  by  Wisconsin 
Valley  Television  Corp.,  of  which  George 
Frechette  is  vice  president  and  general  manager. 


•    BUSINESS  BRIEFLY 

300  FOR  INSURANCE  •  Insurance  Co.  of 
North  America,  N.  Y.,  through  N.  W.  Ayer 
&  Son,  N.  Y.,  placing  radio  spot  announce- 
ment campaign  on  more  than  300  stations, 
mostly  in  small  markets,  in  about  13  states, 
starting  Oct.  10  for  seven  weeks. 

50  FOR  OXYDOL  •  Procter  &  Gamble  (Oxy- 
dol),  Cincinnati,  through  Dancer-Fitzgerald- 
Sample,  N.  Y.,  placing  spot  announcement 
campaign  starting  Sept.  20  for  39  weeks  in 
about  50  radio  markets. 

APPOINTMENT  PREDICTED  •  Mathieson 
Chemical  Corp.,  Baltimore,  expected  to  name 
Doyle,  Itchen  &  McCormick,  N.  Y.,  in  October 
to  handle  its  advertising  in  radio.  Armand  S. 
Weill  Co.,  Buffalo,  has  been  servicing  radio 
portion  of  Mathieson  advertising  budget. 

JUST  OB&M  NOW  •  Hewitt,  Ogilvy,  Benson 
&  Mather,  N.  Y.,  moved  to  new  offices  at  589 
Fifth  Ave.,  effective  last  Saturday,  and  at  same 
time  abbreviated  name  to  Ogilvy,  Benson  & 
Mather.  New  phone  is  Murray  Hill  8-6100. 
Mr.  Hewitt  left  agency  to  join  Kenyon  &  Eck- 
hardt  about  two  years  ago. 

COMBINED  SPOTS  •  Best  Foods  (Nucoa), 
N.  Y.,  through  Dancer  -  Fitzgerald  -  Sample, 
N.  Y.,  planning  13 -week  radio-television  spot 
announcement  campaign  to  be  launched  Oct.  4. 

BLOCK  TO  MUTUAL  •  Block  Drug  Co., 
Jersey  City,  N.  J.,  will  sponsor  It  Happens 
Every  Day  on  Mutual,  Monday  through  Fri- 
days, 8:55-9  a.m.,  effective  Oct.  11.  Following 
products  will  be  advertised:  Poslam,  Minipoo, 
Omega  Oil  and  Green  Mint.  Emil  Mogul  Co., 
N.  Y.,  is  agency. 

LA  ROSA  EXPANDS  •  V.  La  Rosa  &  Sons, 
N.  Y.  (macaroni  products),  launches  its  heavi- 
est radio  and  tv  campaign  this  fall  with  spon- 
sorship of  half-hour  tv  shows  in  four  markets 
for  52  weeks  and  radio  spots — 25  per  week — 
in  eight  cities  plus  tv  spots  in  six  other  cities. 
Kiesewetter,  Baker,  Hagedorn  &  Smith,  N.  Y.. 
is  agency. 

EASTERN  CAMPAIGN  •  J.  H.  Filbert  (Mrs. 
Filbert's  margarine),  Baltimore,  Md.,  preparing 
radio-tv  campaign  effective  Oct.  4  for  10  weeks 
in  eastern  areas.  Agency  is  Sullivan,  Stauffer. 
Colwell  &  Bayles,  N.  Y. 

THERMOMETER  GUIDE  •  Cristy  Co.,  N.  Y., 
for  product  to  make  gasoline  more  efficient 
during  cold  weather,  planning  radio  spot  an- 
nouncement campaign  to  break  early  in  De- 
cember across  country  in  areas  wherever  tem- 
peratures get  to  30  degrees  or  below.  Picard, 
Marvin  &  Redfield,  N.  Y.,  is  agency. 

NEW  SHOW  SPONSORS  •  General  Foods 
Corp.  (Jello),  N.  Y.,  and  Murine  Co.,  Chicago, 
first  two  sponsors  signed  for  CBS  Radio's  new 
Amos  V  Andy  Music  Hall  (Mon.-Fri.,  9:30- 
9:55  p.m.  EDT,  starting  tonight).  General 
Foods  to  sponsor  segments  of  10  programs  on 
various  nights  from  now  through  Sept.  30. 
Murine  to  sponsor  segments  of  13  programs 
between  Sept.  21  and  Nov.  29.  Agencies: 
Young  &  Rubicam,  N.  Y.,  for  General  Foods; 
BBDO,  N.  Y.,  for  Murine. 
D'ARCY  MOVES  •  D'Arcy  Adv.,  N.  Y., 
moved  Friday  to  new  offices  at  430  Park  Ave. 
on  16th  and  17th  floors.  Phone  is  Plaza  8-2600. 

September  13,  1954    •    Page  7 


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at  deadline 


WEMP  Negotiates  to  Buy 
WCAN;  Sale  Price  $250,000 

SALE  of  WCAN  Milwaukee  to  WEMP  same 
city  for  sum  in  neighborhood  of  $250,000  in 
negotiation,  it  was  reported  last  week.  Plan  is 
for  WEMP  to  take  over  1250  kc,  5  kw  facilities 
of  WCAN  but  retain  present  call  letters.  It 
would  relinquish  present  1340  kc,  250  w  fa- 
cilities. Physical  facilities  of  WEMP  would  be 
sold  to  ch.  19  WOKY-TV  Milwaukee,  which 
already  occupies  part  of  WEMP  transmitter 
I  '  plant.  WEMP  is  owned  by  A.  M.  Spheeris  and 
j  associates,  including  40%  by  WTCN-AM-FM- 
:  TV  Minneapolis.   WCAN  is  owned  by  Lou 
1  Poller  and  associates.  WEMP  holds  option  to 
!.  become  30%  owner  of  WTVW  (TV)  Milwau- 
j!  kee  under  merger  agreement. 

jKMAC,  KONO  Controversy 
I  Continues  Before  Examiner 

■  FIGHT  between  KM  AC  and  KONO  San  An- 
jj  tonio  for  new  tv  station  on  ch.  12  went  into 
final  rounds  Friday  before  FCC  Examiner 
James  D.  Cunningham  with  testimony  by 
James  R.  Duncan,  private  detective  charged 
|  by  Federal  government  with  impersonating 
FCC  official  while  soliciting  credit  data  about 
KMAC  backers  [B*T,  July  5]. 

Mr.  Duncan  affirmed  his  orders  for  investi- 
gation of  KMAC  came  from  Hugh  Caterson, 
his  associate  in  investigation  firm  of  Texas 
^Industrial  Surveys,  and  asserted  that  he  re- 
ceived no  instructions  from  KONO  on  manner 
or  technique  of  investigation  to  be  employed. 

Mr.  Duncan  previously  was  reported  to  have 
been  arrested  on  impersonation  charge  which 
is  to  go  before  grand  jury  in  October. 

Mr.  Caterson,  testifying  before  Mr.  Duncan, 
recalled  request  by  KONO  principal  for  in- 
vestigation of  KMAC.  He  said  KONO  neither 
specified  nor  discussed  investigation  technique 
and  indicated  KONO  was  not  aware  that  he 
(Caterson)  had  turned  case  over  to  Mr.  Dun- 
can until  report  was  made. 

Under  cross-examination  Friday  afternoon 
KMAC  owner  Howard  W.  Davis  admitted  he 
filed  estimated  income  tax  declaration  for  1954 
giving  figure  of  "none,"  since  he  did  not  know 
what  KMAC  profit  will  be  and  he  could  file 
amended  return.  KONO  counsel  noted  KMAC 
net  in  1953  was  $43,000  on  which  $11,000  tax 
was  paid,  and  questioned  Mr.  Davis  about 
commitments  of  $123,000  already  made  on 
|j  1954  profit,  including  $25,000  for  tv.  Cross- 
-examination will  continue  today  (Mon.). 

Four  Am  Applications  Filed 

i  |j  APPLICATIONS   for  four  new   daytime  radio 
'  |!  stations  filed  with  FCC  Friday.    They  are  for 
Murphy,  N.  C;  The  Dalles,  Ore.;  West  Warwick, 
.j  R.  I.,  and  Adel,  Ga. 

|  For  Murphy,  new  am  station  on  600  kc  with  1 
I  j  kw  filed  by  Valley  Broadcasting  Co.  Valley 
\\\  principals  also  interested  in  WGGA  Gainesville 

I  and  WRGA  Rome,  both  Ga. 

y&  New  station  at  The  Dalles,  with  250  w  power  on 
J*  1540  kc  requested  by  Polk  County  Broadcasters. 

II  New  station  facilities  on  980  kc  with  1  kw  at 
\  West  Warwick,  requested  by  Neighborly  Broad- 

iu  casting  Co. 

W     Facilities  for  new  station  on  1470  kc  with  1  kw 
»|  at  Adel  requested  by  Cook  County  Broadcasting 
Co. 

Another  Vhf  Quits 

jvi  KTLV  (TV)  Rapid  City,  S.  D.,  assigned  ch.  7  and 

III  sole  tv  authorization  there,  surrendered  permit 
l,|  to  FCC  Friday.  Hills  Broadcasting  Co.,  permit- 
|  tee,  gave  no  reason  for  decision.    Total  of  y4 

permits  have  been  returned  (17  vhf,  77  uhf). 


BUDGET  TROUBLE 

HEARING  on  four  hotly-contested  ap- 
plications for  ch.  13  at  Indianapolis, 
scheduled  to  commence  today  (Monday) 
before  FCC  Examiner  Millard  French, 
indefinitely  postponed  by  Commission 
Broadcast  Bureau  at  almost  five  o'clock 
Friday  with  announcement  examiner 
couldn't  finish  case  since  his  tenure  with 
FCC  ends  Sept.  30  because  of  expira- 
tion of  supplemental  tv  funds.  Action 
left  lawyers  scrambling  to  rearrange  busi- 
ness plans  of  some  40  witnesses.  Appli- 
cants are  WIRE,  WIBC,  Mid-West  Tv 
Corp.  and  Crosley  Broadcasting  Corp. 
Some  half-dozen  hearing  conferences  al- 
ready had  been  held  with  examiner  who 
also  first  learned  of  his  situation  Friday. 
FCC  week  earlier  in  budget  action  ter- 
minated service  of  another  examiner, 
Claire  Hardy  j  now  with  Dept.  of  Health, 
Education  &  Welfare.  Third  examiner, 
lohn  Poindexter,  to  be  separated  Sept.  30. 


NARTB  Asks  ID  Rule  Change 

PETITION  asking  FCC  rule-making  proceed- 
ings toward  amendment  of  Sec.  3.652(a)  of  its 
rules,  dealing  with  tv  station  identifications, 
filed  Friday  by  NARTB.  Association  asked 
FCC  amend  requirement  that  IDs  at  beginning 
and  ending  of  each  time  of  operation  be  both 
visual  and  aural  to  allow  either  visual  or  aural 
IDs,  not  necessarily  both. 

RCA  Sets  Symposium 

ALL-INDUSTRY  symposium  to  be  conducted 
by  RCA  Wednesday  afternoon  following  first 
public  demonstration  of  its  new  21 -inch  color 
tv  picture  tube  and  simplified  color  receiver 
[B*T,  July  19].  Both  demonstration  and  sym- 
posium to  be  held  at  RCA's  David  Sarnoff  Re- 
search Center,  Princeton,  N.  J.,  with  first  show- 
ing, for  newsmen,  at  12:15  p.m.  Tube  de- 
scribed as  employing  21 -inch  round  metal  en- 
velope, having  250-square-inch  picture  area, 
being  lighter  and  shorter  than  other  color  tubes. 

CBS-TV  Takes  Stevenson 

POLITICAL  address  by  Adlai  E.  Stevenson  at 
Democratic  Party's  $100-a-plate  dinner  in  In- 
dianapolis Saturday  will  be  carried  exclusively 
as  public  service  over  CBS-TV  later  that  eve- 
ning, 11:15-11:45  p.m.  EDT,  network  an- 
nounced Friday.  Broadcast  will  be  originated 
for  network  by  WFBM-TV  Indianapolis. 


UPCOMING 

Sept.  13-14:  British  Columbia  Assn.  of 

Radio   &   Tv    Broadcasters,  Harrison 

Hot  Springs,  B.  C. 
Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid 

Inn,  Lake  Placid,  N.  Y. 
Sept.  15:  License  renewal  hearing  before 

FCC  on  Edward  Lamb's  WICU  (TV) 

Erie,  Pa. 

Sept.   16-17:  NARTB  Dist.  3,  William 
Penn  Hotel,  Pittsburgh. 
For  other  Upcomings  see  page  147. 


JOH 
DAL 

signed 
Bryan 
N.  Y., 
dent 
media, 
Can 
N.  Y. 
media 


N  CRAN- 

L ,    who  re- 
recently  from 
Houston  Inc., 
as  vice  presi- 
and   head  of 
joins  Mc- 
n  -  Erickson, 
as  associate 
director. 


CRANDALL 


FRED  COE,  pro- 
ducer, will  take  over 
production  reins 
from  L  E  L  A  N  D 
HAYWARD  for 


10  Monday  spectaculars  on  NBC-TV  during 
this  season.  Mr.  Hayward  feels  his  health  will 
not  permit  him  to  continue  task.  Mr.  Coe 
will  continue  as  consultant  producer  on  Lever 
Brothers'  Lux  Theatre  and  Reynolds  Metals 
Co.'s  Mr.  Peepers,  both  on  NBC-TV. 

HENRY  L.  LUHRMAN,  formerly  with  Fred- 
eric W.  Ziv  Co.,  appointed  head  of  new  St. 
Louis  office  of  MCA  Tv  Ltd.,  at  1700  Liggett 
Dr.  CHUCK  LEWIS,  head  of  MCA  Tv's  pub- 
licity department,  Beverly  Hills,  Calif.,  moves 
to  St.  Louis  sales  department. 

WILLIAM  C.  COTHRON  joins  Prodelin  Inc., 
Kearney,  N.  J.,  manufacturers  of  "Job-Pack- 
aged" antenna  systems,  as  technical  sales  staff 
member.  Mr.  Cothron  has  been  in  product 
design,  field  and  sales  engineering  with  RCA 
Victor,  RCA  Service  Co.,  Allen  B.  DuMont 
Labs  and  Graybar  Electric  Co.  He  also  super- 
vised installation  of  tv  stations  in  Latin  Amer- 
ica (XHTV),  Cuba  (CMUR-TV)  and  Japan 
(JOAX-TV). 

ROBERT  P.  KEIM,  former  director,  Air 
Force's  New  York  Office  of  Information  Serv- 
ices, succeeds  HELEN  CRABTREE  as  account 
executive  with  The  Advertising  Council  on  bet- 
ter schools,  stop  accidents,  national  blood  pro- 
gram and  Crusade  for  Freedom  campaigns. 
Mr.  Keim  received  early  advertising  training 
before  joining  Air  Force  12  years  ago  at  Comp- 
ton  Adv.  and  as  assistant  to  advertising  man- 
ager of  Standard  Air  Conditioning.  Miss  Crab- 
tree  resigned  to  be  married. 

Funeral  services  to  be  held  today  (Mon.)  in 
Chicago  for  JOE  KASPAR,  52,  sales  service 
manager  of  WLS  Chicago  since  1937  who  died 
of  heart  attack  at  his  desk  Thursday. 


MCA  Tv  Reports  New  Sales 

MCA  Tv  Ltd.,  New  York,  announces  film 
sales  to  WPIX  (TV)  and  WOR-TV  New  York, 
WCAU-TV  Philadelphia,  KTTV  (TV)  Los 
Angeles  and  KOVR  (TV)  Stockton,  Calif. 
KOVR's  purchase  included  new  sports  pro- 
grams, Touchdown  and  Telesports  Digest,  and 
also  Abbott  &  Costello,  Follow  That  Man, 
Biff  Baker,  USA  and  I'm  The  Law,  with  indi- 
vidual films  totaling  260.  KTTV,  WOR-TV 
and  WCAU-TV  bought  MCA  Tv's  library 
plan,  Famous  Playhouse,  in  respective  numbers 
of  665,  314  and  104,  while  WPIX  purchased 
39  plays  of  Follow  That  Man. 

WSAI  Signs  for  Redleg  Games 

ALL  GAMES  of  Cincinnati  Redlegs  will  be 
broadcast  by  WSAI  there  effective  with  1955 
season  under  long-term  contract  announced 
Friday  by  Sherwood  R.  Gordon,  station  presi- 
dent-general manager.  Burger  Brewing  Co., 
through  Midland  Adv.,  Cincinnati,  will  sponsor 
games  over  Ohio  Valley  network  of  50-plus 
stations,  with  WSAI  as  originating  outlet. 


Broadcasting 


Telecasting 


September  13,  1954 


Page  9 


GOOD..  .  advertising 

always  pays  in  the  .  .  .  .  .  ^ 

f  I'-'  I.  ••  'I    u  \  \\\  \\}. 


RICH,  GROWING 
NORTH  CAROLINA 
MARKET 


BETTER..  .  coverage 

than  ever  before  is  yours  with 
RADIO  in  the  


NORTH  CAROLINA 


Market 


BEST. .  •  buy  morning, 

afternoon  and  evening  is 


Represented  by 

HEADLEY-REED  CO. 


Page  10 


September  13,  1954 


index 


fflWAD 


TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertisers  &  Agencies  39 

At  Deadline    7 

Awards  126 

Closed  Circuit  5 

Editorial   148 

Education   1 24 

Facts  &  Figures  60 
Feature  Section  97 
Film    44 


For  the  Record  128 

Government    62 

In  Public  Interest        .  30 

In  Review   14 

International  112 

Lead  Story    35 

Manufacturing  94 
Networks   86 


On  All  Accounts  26 

Open  Mike    16 

Our  Respects    22 

Personnel  Relations  85 
Programs  &  Promotion  117 

Program  Services  70 

Stations    73 

Trade  Associations  48 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 


EDITORIAL  Edwin  H.  James,  Managing  Editor;  Rufus  Crater  (New  York),  J.  Frank 

Beatty,  Bruce  Robertson,  Senior  Editors;  Fred  Fitzgerald,  News  Editor; 
David  Glickman,  Special  Projects  Editor:  Earl  B.  Abrams.  Lawrence 
,  Christopher,  Associate  Editors;  Don  West,  Assistant  News  Editor; 
Harold  Hopkins,  Assistant  Editor;  Patricia  Kielty,  Special  Issues;  Ray 
Ahearn,  Jonah  Gitlitz,  Louis  Rosenman,  Peter  Pence,  Staff  writers; 
Kathryn  Ann  Fisher,  Eli  Fritz,  Joan  Sheehan,  Audrey  Cappella,  Edi- 
torial Assistants;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy;  B.  T.  Taishoff,  Treasurer;  Irving  C.  Miller, 
Auditor  and  Office  Manager;  Eunice  Weston,  Assistant  Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &  John  P.  Cosgrove,  Manager;  Robert  Deacon,  Joel  H.  Johnston,  Sharleen 
READERS'  SERVICE   Kelley,  Jean  McConnell,  William  Phillips. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  Senior  Editor;  Florence  Small,  Agency 
Editor;  David  Berlyn,  Assistant  New  York  Editor;  Rocco  Famighetti, 
Selma  Gersten,  Barbara  Plapler. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 

Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar;  John 
Osborn,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 

Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 

News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


SUBSCRIPTION  INFORMATION 

Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING  •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35c*  per  copy;  53rd  and  54th  issues:  $3.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  De  Sales  St.,  N.  W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

♦Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


The  industrial  pageant  of  our  busy  Ohio  River 
Valley  presents  many  spectacles  that  are  as  arrest- 
ing to  the  eye  as  its  statistics  on  industrial  output 
are  appealing  to  the  mind.  In  both  cases,  fact  con- 
sistently outstrips  fiction. 

No  visitors  from  outer  space,  these  flood-lit  spheres 
are  actually  part  of  one  multi-million  dollar  oil  re- 
finery, working  twice  around  the  clock  each  day 
to  provide  fuels  and  lubricants  for  a  mechanized 
America.  It  is  only  one  of  the  hundreds  of  manu- 
facturing plants  that  give  steady  employment  and 
spendable  prosperity  to  the  million  families  who 
live  and  work  in  our  industrial  heart  of  the  nation. 


Latest  methods  and  modern  equipment  combine 
to  make  this  giant  oil  refinery  near  Ashland, 
Ky.,  an  important  producer  of  petroleum  products. 
It  is  operated  by  the  Ashland  Oil  &  Refining 
Company,  and  is  another  example  of 
the  great  industrial  diversity  throughout 
WSAZ-TV's  116-county  area. 


Two  facts,  we  think,  are  significant  to  you:  (1) 
These  people  spend  over  two  and  a  half  billion 
dollars  a  year  for  things  they  want.  (2)  The  only 
advertising  medium  that,  singlehanded,  gives  in- 
tensive coverage  of  this  whole  116-county  area  is 
WSAZ-TV. 

Whatever  you're  selling,  with  WSAZ-TV  you  can 
show  and  talk  about  it  right  in  the  front  parlors 
of  over  400,000  TV  homes  across  five  states.  You 
can  do  this  with  the  knowledge  (and  immediate 
results)  that  your  message  is  more  persuasive  for 
being  delivered  by  a  well-known,  well-liked  friend. 
The  proof  is  abundant  —  as  the  nearest  Katz  office 
will  be  glad  to  show  you. 


TELEVISION 
Huntington-Charleston,  West  Virginia 

Channel  3  —  100,000  watts  ERP 

NBC  BASIC  NETWORK-affiliated  ABC  and  Du  Mont 

Also  affiliated  with  Radio  Stations  WSAZ,  Huntington,  and  WGKV,  Charleston 
Lawrence  H.  Rogers,  Vice  President  &  General  Manager,  WSAZ,  Inc. 
Represented  nationally  by  The  Katz  Agency 


Broadcasting 


Telecasting 


September  13,  1954    •    Page  11 


Finally,  a  quality  sports  show. 


BRAND  NEW!  FIRST  RUN!  ONE  HOUR  SI^ 
26  PROGRAMS  ALREADY  IN  THE  CAN!  EACH  ONE  A  REAL  THRILLER!  FEATURES  THI 
CHAMPIONS  OF  THE  BOWLING  WORLD  IN  MATCH  ELIMINATION  GAMES! 

TREMENDOUS  RECORD  OF  SUCCESS  IN  CHICAGO 


*Not  kinescopes.  Filmed  on  a  brand  new  five 
camera  continuous  "live"  action  technique. 


SATURATION 
COVERAGE 
of  this  rich 
SIOUX  EMPIRE  FARM 
POPULATION 


IN  REVIEW' 


99.53%  of  farm  homes 
have  radios! 


MARKET 
FACT 
NO.  2 


The  vast  Sioux  Em- 
pire produced  a 
gross  farm  income 
of  #1,311,209,500 
in  1953.  The 
average  gross  income  per  farm  was 
#10,660.  The  469,050  Sioux  Empire 
farm  folks  live  in  one  of  the  world's 
richest  farming  areas.  They  have 
money  to  spend!  What  is  the  most  eco- 
nomical way  to  reach  this  wealthier- 
than-average  farm  audience?  RADIO- 
KSOO!  99.53%  of  these  folks  have 
radios  to  bring  them  crop  and  weather 
reports,  news  and  entertainment.  RA- 
DIO-KSOO  is  your  best  means  of 
really  covering  this  market  because 
KSOO  covers  82%  more  of  the  Sioux 
Empire  than  any  other  station.  For 
low  cost,  effective  saturation  coverage 
—it's  RADIO-KSOO! 


The  Dakotas' 
Most  Powerful 
Radio  Station! 


life 

MINN.  % 


KSOO 

Sioux  Falls,  S.  D. 

Nationally  Clear  Channel  1140  KC 
ABC  Radio  Affiliate 

10,00®  WATTS  DAYTIME 
5,000  WATTS  NIGHTTIME 

Represented  Nationally  by  Avery-Knodel,  Inc. 

Illlllllllllllllllllllllllllllllllllllllll 


DEAR  PHOEBE 


Network:  NBC-TV 

Time:  Fri.,  9:30-10  p.m.  EDT 

Cast:  Peter  Lawford,  Marcia  Henderson, 

Charles  Lane,  Joe  Corey 
Producer:  Alex  Gottlieb 
Director:  Don  Weis 
Writer:  Alex  Gottlieb 
Location:  Filmed  in  Hollywood 
Sponsor:  Campbell  Soup  Co. 
Agency:  BBDO 

Estimated  Production  Costs:  Approximate- 
ly $30,000  per  program 


THAT  producer  Alex  Gottlieb  has  come  up 
with  a  new  and  different  tv  comedy  series  can- 
not be  denied  by  those  who  tangled  with  Dear 
Phoebe  Friday  via  NBC-TV.  The  literal  mind- 
ed may  question  the  reported  newsness  of  any 
situation  comedy,  but  Mr.  Gottlieb,  also  the 
creator-writer,  has  taken  a  format  concerning 
a  masculine  writer  of  advice  to  the  lovelorn,  a 
feminine  sportswriter  and  the  usual  irritable 
managing  editor  (he's  always  irritable  on  cellu- 
loid! )  and  treated  them  in  a  slightly  mad 
fashion.  In  fact,  Dear  Phoebe  has  a  quality 
which  might  best  be  described  as  fey. 

Peter  Lawford,  as  the  ex-professor  of  the 
psychology  of  human  relations  who  becomes 
the  newspaper's  "Phoebe  Goodheart,"  carries 
on  in  the  fine  tradition  established  by  Cary 
Grant  and  Fred  Mac  Murray.  While  Marcia 
Henderson  does  not  yet  have  the  comic  sense 
of  a  Jean  Arthur  or  Irene  Dunne,  her  sports- 
writer  has  enough  to  add  more  than  just  decor 
and  will  probably  end  up  giving  "Phoebe"  a 
run  for  his/her  money. 

The  irascible  managing  editor,  portrayed  by 
Charles  Lane,  and  the  brash  copyboy,  enacted 
by  Joe  Corey,  are  examples  of  the  stereotype 
exploded  by  means  of  witty  dialogue  and  char- 
acter delineation.  Another  "natural"  appears 
to  be  director  Don  Weis,  who  along  with  Mr. 
Lawford  should  cause  M-G-M  to  do  a  slow 
burn  that  these  two  are  no  longer  under  con- 
tract. 

Campbell  Soup,  which  showed  spirit  in  buy- 
ing the  series  immediately  upon  viewing  the 
pilot,  and  BBDO,  which  lost  no  time  in  hustling 
it  to  Camden  for  said  viewing,  ran  the  gamut  in 
the  commercials.  For  those  the  animated  soup 
cans  didn't  sell,  there  was  a  live  middle  com- 
mercial. Any  laggards  should  have  been  cap- 
tured by  the  closing  bit,  done  in  the  same  vein 
as  the  entertainment  portion  and  featuring  act- 
ors Lawford  and  Lane. 

At  the  risk  of  injecting  a  sour  note,  these 
canned  laugh  tracks  have  got  to  go.  If  a  per- 
son sees  something  funny,  he'll  chuckle,  hoot  or 
roll  on  the  floor  without  any  sneaky  prodding. 


LOVE  OF  LIFE 


Network:  CBS-TV 
Director:  Larry  Auerbach 
Producer:  Richard  Dunn 
Writer:  John  D.  Hess 

Executive    Producer    of    Color:  Richard 
Lewine 

On  Air:  Mon.-Fri.,  12:15-12:30  p.m.  Color- 
cast, Sept.  8  only. 
Star:  Peggy  McCay 

Sponsor:  American  Home  Products  Corp. 
Agency:  Biow  Co. 

Production  Costs:  $8,500  gross  weekly 


IF  COLOR  is  going  to  add  anything  to  tv's  day- 
time serials  it  will  be  in  displaying  the  clothes 
of  the  female  characters  to  the  predominantly 
feminine  audience.  In  the  Sept.  8  colorcast  of 
Love  of  Life  the  gowns  of  the  heroine,  her  sister 
and  her  best  friend  certainly  showed  up  more 
attractively  in  color  than  they  would  have  in 
black-and-white. 

The  addition  of  color  did  not  extend  the  ac- 


tion of  this  installment  of  the  drama,  which 
utilized  the  entire  15  minutes  to  introduce  the 
brother  of  the  hero,  a  surly  individual  who  is 
obviously  "up  to  no  good"  and  who  seems 
likely  to  interfere  with  the  plans  of  his  brother 
and  the  heroine  for  an  early  marriage.  But 
experience  has  proved  this  to  be  just  about  the 
perfect  pace  for  a  daytime  drama  and  it  doubt- 
less would  be  unwise  to  let  the  addition  of  color 
disturb  this  basic  factor. 

No  soap  opera  fan,  this  masculine  reviewer 
sees  little  likelihood  that  color  will  do  anything 
to  change  his  attitude.  And  he's  sure  the  sponsor 
couldn't  care  less. 


THE  DUKE 

Network:  NBC-TV 

Time:  Fridays,  8-8:30  p.m.  EDT  and  (kine- 

scoped)  PDT;  7-7:30  p.m.  CDT 
Star:  Paul  Gilbert 
Cast:  Claud  Stroud,  Allen  Jenkins 
Producer:  William  Harmon 
Director:  Sid  Smith 
Staged  by:  Charles  Isaacs 
Writers:  Charles  Isaacs,  Jack  Elinson 
Technical  Director:  Ross  Miller 
Art  Direction:  Frank  Swig 
Music:  Lou  Bring 

NBC  Executive  Producer:  Pete  Barnum 
Sponsor:  Sustaining 

Origination:  El  Capitan  Theatre,  Hollywood 


THE  UNDENIABLE  comic  gifts  of  Paul  Gil- 
bert occasionally  manage  to  slip  through  the 
script  of  NBC-TV's  The  Duke  series,  but  it's  a 
tough  fight  against  poor  material  all  the  way. 

Whoever  foisted  this  weekly  affair  off  on  Mr.' 
Gilbert  done  him  dirt.  Charles  Isaacs  and 
Jack  Elinson  are  to  be  credited,  if  that  is  the 
correct  word,  as  the  writers,  with  Mr.  Isaacs 
also  staging  The  Duke.  Perhaps  it  is  unfair 
to  single  out  these  gentlemen,  but  it  should  be 
recorded  that  the  collection  of  tired  cliches  and 
stereotypes  gathered  for  this  script  is  second 
to  none  in  the  history  of  American  entertain- 
ment. 

Briefly,  The  Duke  concerns  itself  with  the 
efforts  of  a  good  natured  and  somewhat  naive 
boxing  champion  to  establish  a  new  life  for 
himself  outside  of  the  ring  after  his  retirement. 
The  running  situation  is  the  conflict  between  his 
desire  for  "culture,"  represented  by  his  effemi- 
nate and  stuffy  business  manager,  and  the  rough, 
simple  virtues  of  his  past,  represented  by  his 
none-too-bright  former  trainer.  Claud  Stroud 
and  Allen  Jenkins,  respectively,  undertake  these 
roles,  but  although  fine  troupers,  are  too  often 
betrayed  by  their  material. 

By  now  Mr.  Gilbert  should  know  that  situa- 
tion comedy,  at  least  this  situation  comedy,  is 
not  his  dish  of  tea. 

Better  luck,  and  better  writers,  next  time. 
★    ★  ★ 

BOOKS 

ELECTROACOUSTICS,    by    Frederick  V. 

Hunt,  Harvard  U.  Press-John  Wiley  &  Sons, 

New  York.  260  pp.,  $6. 
DESPITE  its  formidable  title,  it  is  a  simple 
thing  that  Prof.  Hunt  has  done.  He  has  pulled 
together  all  the  literature,  historical  as  well 
as  technical,  on  the  subject  of  electroacoustic 
transduction — the  art  of  converting  electrical 
energy  into  sound  and  vice  versa. 

Of  interest  to  the  layman  are  the  first  90 
pages,  which  recount  the  early  days  of  electro- 
static induction  with  Leyden  jars  in  the  18th 
Century,  the  electro  static  and  electromagnetic 
history  of  the  telegraph,  the  telephone,  and 
Pickard's  and  Fessenden's  work  with  radio. 
The  chapter  is  notable  for  being  based  almost 
entirely  on  original  sources,  including  Patent 
Office  records.  It  contains  some  new  historical 
information  on  the  development  of  crystal 
oscillators  and  dynamic  loudspeakers,  among 
other  subjects. 


Page  14 


September  13,  1954 


Broadcasting 


Telecasting 


\  d. 


\ 


New  Business  Getter 


the  RCA  TV  Switcher  TS-5A 


adds  fades,  lap-dissolves, 
super-positions  to  spice  up 
your  commercials 


The  RCA  TS-5A  Video  Switcher  is  a  flexible  two-unit 
equipment  designed  to  mount  in  a  single  standard  console 
housing.  The  push-button  and  fader  panel  may  be  located 
as  illustrated  or  in  the  upper  face  of  the  console.  The 
TS-5A  is  designed  for  color  use  as  well  as  for  monochrome. 

You  are  invited  to  ask  your  RCA  Broadcast  Sales  Repre- 
sentative concerning  the  application  of  the  TS-5A  to  your 
specific  requirements,  or  write  Dept.  1-22,  RCA  Engineering 
Products  Division,  Camden,  N.  J. 


A  MUST  FOR  YOUR  TC-4A! 


RCA's  new  TS-5A  Video  Switcher  will  give 
increased  flexibility  to  your  programming. 
If  yours  is  a  "Basic  Buy"  switching  layout, 
where  video  control  functions  are  centered 
around  the  TC-4A  Audio/Video  Switching 
Console,  the  TS-5A  will  supplement  your 
present  equipment,  greatly  enhance  the  versa- 
tility of  your  station,  give  new  spontaneity  to 
your  commercials. 


5  EXTRA  INPUTS  PLUS  "REHEARSAL" 


FOR  YOUR  TS-10A! 


If  your  station  already  includes  the  TS-10A 
Studio  Switcher  and  you  need  to  provide  for 
more  inputs  and  rehearsal  facilities — the  TS-5A 
Switcher  is  the  ideal  answer.  A  typical  arrange- 
ment of  these  two  equipments  will  provide  for 
independent  studio  rehearsal  plus  5  extra  inputs. 


HANDY  AS  AN  INDEPENDENT  SWITCHER! 


The  TS-5A  also  may  be  used  for  independent 
switching  systems  where  maximum  program 
flexibility  and  economy  are  desired.  The  TS-5A 
can  be  conveniently  mounted  in  a  standard 
console  housing  adjacent  to  other  console  con- 
trol units. 


RCA  Pioneered  and  Developed  Compatible  Color  Television 

RADIO  CORPORATION  of  AMERICA 

ENGINEERING  PRODUCTS  DIVISION  CAMDEN,  N.J. 


OPEN  MIKE 


A  Potent  Force 

EDITOR: 

We  heartily  agree  with  your  Aug.  23  edi- 
torial that  news  direction  deserves  a  place  high 
up  on  the  administrative  level  of  a  radio  and 
television  station.  The  steps  taken  recently  by 
a  major  network  are  important  strides  in  the 
continuing  fight  for  greater  realization  of  the 
role  news  plays  in  the  radio  broadcasting  in- 
dustry. .  .  . 

We,  at  WHLI,  have  for  years  realized  the 
importance  of  our  news  department  .  .  .  From 
the  very  outset  we  formed  the  WHLI  News 
Bureau,  a  separate  and  distinct  department  with 
its  own  administrative  head.  The  director  of 
news  at  WHLI  is  part  of  the  management 
policy  team  and  sits  in  on  all  higher  level 
operational  decisions. 

For  years  the  WHLI  News  Bureau  has  spoken 
out  editorially  (through  straight  editorials  and 
documentaries)  on  important  community  is- 
sues. It  was  made  clear  to  our  audience  that 
these  were  station  editorials.  It  is  our  belief 
that  remarkable  progress  has  been  achieved, 
through  these  documentaries,  in  correcting 
community  problems  and  by  reflecting  the 
thinking  of  the  community  in  important  situa- 
tions. 

We  believe  that  further  recognition  of  news 
at  radio  and  television  stations  will  depend 
upon  the  degree  of  importance  given  the  news 
departments  at  the  stations  throughout  the 
country.  Radio  journalism  is  a  potent  force  in 
a  station's  operation  and  should  be  exploited 
by  broadcasters  to  its  fullest. 

Paul  God  of  sky  y 
President  and  Gen.  Mgr. 
WHL1-AM-FM  Hempstead, 
Long  Island 

Boo-Boo 

EDITOR: 

In  your  Aug.  23  issue  in  the  stations  per- 
sonnel section,  somebody  "pulled  a  boo-boo" 
completely.  The  head  of  our  company,  Law- 
rence H.  Rogers,  is  quoted  as  being  "news  di- 
rector of  WEAU-TV  Eau  Claire,  Wis.,  to  sta- 
tion [WSAZ-TV]  as  announcer." 

Lawrence  H.  Rogers  is  vice  president  and 
general  manager  of  WSAZ  Inc.  The  announcer 
coming  in  from  Wisconsin  was  one  Bob  Burn- 
ham. 

Charles  W .  Dinkins 
Promotion  Manager 
WSAZ  Huntington,  W.  Va. 


Plaques  and  People 

EDITOR: 

The  idea  of  a  plaque  commemorating  the 
gallant  deeds  of  American  radiocasters  in  the 
BBC  wartime  underground  studios  [B«T,  Aug. 
23,  2]  is  most  excellent.  And  I  think  Ed  Murrow 
would  be  the  first  to  suggest  that  services  of  his 
colleagues,  Fred  Bates  of  NBC  and  George 
Hicks  of  ABC,  not  go  unmentioned  in  the  dis- 
patches. 

Further  thought  might  also  be  given  to  the 
installation  of  a  suitable  plaque  in  the  radio- 
room  of  Mansion  Agriculture,  in  Algiers,  North 
Africa,  where  Maj.  Al  Wharfield  and  his  Army 
staff  set  up  the  first  voice  link  for  radio  and 
press  following  the  North  African  landings  and 
subsequent  campaign.  It  was  here  that  NBC's 
Merrill  Mueller  and  his  then  CBS  colleague, 
John  Daly,  distinguished  themselves  with  many 
heroic  exploits  to  overcome  the  primitive  com- 
munications conditions. 

Equally  important  is  the  famed  Pacific 
"Patchwork"  set  up  at  Guam  and  other  islands 
and  Abe  Schecter's  floating  communications 
ship.  Abe  and  my  Army  colleague  Jack  Harris 
(now  KPRC-TV  Houston)  and  my  Navy  op- 


posite number  Jack  Hartley  (WEWS  [TV] 
Cleveland)  would  have  much  to  add  as  they 
were  there  and  did  the  job. 

Plaques  without  people  are  meaningless.  If 
the  Dept.  of  Defense  and  State  Dept.  are  well 
advised  they  would  consider  inviting  the  dif- 
ferent correspondents  and  their  former  Army 
and  Navy  colleagues  to  participate  in  the  ap- 
propriate ceremonies  at  the  appropriate  places. 

Edward  M.  Kir  by 

Pub.  Rel.  Counsel 

Greater  National  Capital 
Committee 

Washington,  D.  C. 

[EDITOR'S  NOTE:  B'T's  editorial  proposal  that 
American  broadcasters  who  used  BBC's  facilities 
during  the  war  might  well  emulate  their  Euro- 
pean brothers  in  presenting  a  commemorative 
plaque  of  thanks  led  Howard  L.  Chernoff,  WTAP 
(TV)  Parkersburg,  to  start  a  fund,  naming  B-T 
as  treasurer.  Checks  should  be  made  payable  to 
B-T  BBC  Plaque  Fund.] 

Changing  Times 

EDITOR: 

One  of  the  more  predominate  problems  ex- 
isting in  station  management  in  the  Midwest 
is  the  problem  of  time  change  in  the  East  Coast 
and  the  adjustment  of  local  and  network  shows 
to  the  change  of  Eastern  Daylight  to  Eastern 
Standard.  This  change  is  overshadowed,  how- 
ever, by  the  request  we  had  from  a  young  lady 
in  Searcy,  Ark.,  and  I  quote: 

"A  lot  of  girls  and  I  have  been  looking  at  the 
stories  in  the  morning,  the  names  of  the  stories 
are  Valiant  Lady,  Love  of  Life,  Search  for' 
Tomorrow,  Guiding  Light,  Portia  Faces  Life, 
and  Seeking  Heart.  We  are  all  starting  to 
school  Sept.  7  so  if  it  would  be  at  all  possible 
please  change  the  stories  to  3:30  or  4:00  in 
the  afternoon.    We  will  be  very  happy." 

So  the  station  relation  boys  think  they  are 
having  problems.  They  should  try  and  tackle 
this  one. 

Don  B.  Curran 

Promotion  Manager 

KATV  (TV)  Little  Rock,  Ark. 

Two  Pips 

EDITOR: 

Congratulations  to  you  and  your  associates 
for  two  pips.  I  refer  of  course  to  the  editorials 
"Bryson  Bill  Threat"  and  "Breaking  the  News 
Barrier"  in  your  issue  of  Aug.  23. 

Edward  J.  Noble 
Chairman  of  Finance  Com- 
mittee 
AB-PT,  New  York 

Laugh  Starvation 

EDITOR: 

Television  this  year  will  see  the  greatest 
amount  of  so-called  situation  and  variety 
comedy  shows  ever  unreeled,  with  every  net- 
work exposing  new  products  designed  to  cap- 
ture the  /  Love  Lucy  and  Jackie  Gleason 
ratings.  .  .  . 

But  with  the  expansion  of  the  comedy  screen- 
ings on  tv,  the  public  may  find  themselves  over- 
whelmed with  old,  old  jokes.  .  .  .  The  time 
has  come  for  the  networks  and  advertising 
agencies  to  band  their  efforts  to  discover  and 
develop  comedy  writers,  much  like  every  other 
institutional  industry  tries  to  nurture  its  best 
talents. 

There  is  a  ready-made  "institution"  for  this 
effort:  The  National  Assn.  of  Gagwriters  is 
starting  its  10th  semester  on  Sept.  15  and  will 
meet  every  Wednesday  night  for  44  weeks 
after  that.  The  Comedy  Workshop  is  preparing 
to  open  counterparts  in  principal  cities  through- 
out the  country. 

Are  the  networks  and  advertising  agencies 
ready  to  offer  their  cooperation  and  thus  save 


Broadcasting 


Telecasting 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  17 


our  brilliant  aggregation 
of  Talent! 


OF    ORIGINAL  COMICALITIES 


SATURDAY  NIGHT  ON 


the  Kings  and  Queens  of  Hilarity 
guaranteed  to  Revive,  Renovate,  and 
Revitalize  the  Sagging  Spirits 

The  capers  of  a  most  clever  couple 

ETHEL  &  ALBERT 

The  merry  mishaps  of  a  mighty  mite 

Mimm  ROONEY 

Fabulous  fun  with  a  frantic  ex-fighter 
The  irresistable,  impulsive,  incomparable 

«J  fit  11 

The  one,  the  only 

JIMMY  DURANTE,., 

alternating  with  dancing,  dashing 

DONALD  O'CONNOR 

A  great  new  entertainer,  worthy  member  of  this  classic  and  unequalled  retinue 

GEORGE  GOBEL 

And  to  play,  sing  and  dance  to  the  favorite  ballads  of  the  nation 


M0M0M0M0M0M0M^W0M0M0M0M0M0M0M0M^M0M0. 

And  as  a  special  added  attraction... 
Every  fourth  Saturday,  9:00  to  1 0:30  pm,  a  stupendous  90  minute 
NBC  "LIVE"  COLOR  SPECTACULAR  ...  "MAX  LIEBMAN  PRESENTS" 


w 

'if*'' 

tftlb  \ 


w 


: 


SOLD  OUT! 

Each  and  every  booth 
is  already  taken  and 
will  be  crammed  full 
of  wondrous  wares  to 
be  sold  during  the  stu- 
pendous congregation 
of  the  public  Saturday 
nights  on 

N  B^C[  TELEVISION 

A  SERVICE  OF 
RADIO  CORPORATION  OF  AMERICA 


For  31  years,  WMC  has  offered  an  unmatched 
combination  .  .  .  the  best  of  NBC  programs,  plus 
such  outstanding  local  personalities  as, 


GENE  STEELE,  King  of  the  Hillbillies.  .  . 
outstanding  early  morning  favorite  for  the  past 
15  years  .  .  .  more  than  3,300  programs 
for  the  same  sponsor. 

WALTER  DURHAM,  WMC  s  Farm  Director. 
Farm  Editor  of  The  Commercial  Appeal 
.  .  .  Director  of  nationally-famous  Plant-to- 
Prosper  Program.  Holder  of  the  Reuben 
Brigham  award.   His  morning  and  noon 
programs  are  farm  favorites. 

SLIM   RHODES,  and  his  Mountaineers  .  .  . 
8  consecutive  years  for  the  same  sponsor. 
This  six-piece  hillbilly  band  is  a  WMC 
noontime  favorite. 

CHARLEY  DIAL,  rates  high  with  early  risers 
and  the  Mid-South  rural  audience  .  .  . 
unique  western  and  pop  music  by  this  former 
star  of  famed  Kansas  City  Brush  Creek 
Follies. 

OLIVIA  BROWNE,conducts  the  Mid-South's 
top  women's  show  in  the  early  afternoon 
(Pulse,  June,  1954).  Features  interviews  with 
national  personalities. 


The  only  station  in  the  Mid-South  with  both 
AP  and  UP  news  services. 

The  only  station  in  the  Mid-South  with  two 
experienced,  full-time  news  writers. 


WMC 


MEMPHIS 

NBC— 5,000  WATTS— 790  K.  C. 


300  KW  Simultaneously  Duplicating  AM  Schedule 
First  TV  Station  in  Memphis  and  the  Mid-South 

Owned  and  Operated  by  The  Commercial  Appeal 

National  representatives,  The  Branham  Company 


•OPEN  MIKE 


the  future  of  their  comedy  films?  Laugh  star- 
vation may  face  the  nation,  and  destroy  our 
sense  of  humor — and  the  residual  rights  of 
films — if  they  don't  buckle  down  and  save 
the  laugh  world  by  developing  more  comedy 
writers.  We're  anxious  to  discuss  this  with  j 
any  network  or  agency  executive. 

George  P.  Lewis 
National  Laugh  Enterprises 
P.  O.  Box  835 
Grand  Central  Station 
New  York 

ACLU  on  Open  Hearings 

EDITOR: 

Our  attention  has  been  drawn  to  the  story  in 
your  July  12  issue  concerning  the  testimony  of 
the  American  Civil  Liberties  Union  before  the 
Senate  Rules  Committee  considering  fair  pro- 
cedures for  congressional  investigating  commit- 
tees. .  .  .  Your  report  is  incorrect  in  stating 
that  this  is  a  reversal  of  the  ACLU's  position. 
The  official  policy,  announced  by  the  Union  on 
April  10,  1953,  says: 

"The  ACLU,  after  consideration  of  the  de- 
sirability of  both  freedom  of  communication 
and  the  safeguarding  of  due  process,  believes 
that  proper  rules  for  the  conduct  of  legislative 
hearings  should  be  adopted  and  a  satisfactory 
practice  established  before  the  filming,  broad- 
casting and  televising  of  such  hearings  is  per- 
mitted. Protection  should  also  be  found  for  a 
person  who  is  attacked  by  irresponsible,  will- 
ing witnesses. 

"Once  fair  rules  and  practices  are  estab- 
lished, the  ACLU  will  support  democratic  free- 
dom of  communication  with  respect  to  legisla- 
tive hearings." 

The  transcript,  p.  463,  of  Mr.  Angell's 
[Ernest  Angell,  ACLU  board  chairman]  testi- 
mony supports  this  policy.  .  .  . 

The  Union  supplemented  its  regular  policy  on 
Aug.  11,  when  it  urged  Sen.  Arthur  V.  Watkins, 
chairman  of  the  committee  investigating  charges 
against  Senator  McCarthy,  to  reconsider  its  ban 
on  radio-television.  The  ACLU  said  that  since 
he  had  announced  that  fair  rules  of  procedure 
would  govern  the  conduct  of  the  hearings,  there 
was  no  need  to  ban  radio-tv  from  the  hearing 
room. 

Alan  Reitman,  Asst.  Dir. 
ACLU,  New  York 

A  Compliment 

EDITOR: 

Your  editorial  in  the  Aug.  23  issue  concern- 
ing the  Bryson  Bill  seems  to  infer  that  the  chief 
aim  of  radio  and  tv  is  monetary  and  any  adver- 
tising that  brings  in  the  money  is  therefore  good 
and  should  be  supported,  lobbied  for  and 
pushed  on  to  the  public.  The  interests  of  the 
public,  their  children  and  community  life  are 
incidental. 

The  reference  to  coffee,  tea  and  cola  adver- 
tising is  unreasonable  and  greatly  weakens  your 
argument.  It  merely  shows  you  are  having  a 
hard  time  trying  to  find  legitimate  reasons  to 
support  your  position  so  you  must  deal  in 
absurdities. 

I  think  you  are  wise  to  warn  the  industry 
concerning  their  self-regulation  policies.  We  do 
not  wish  to  be  unreasonable,  but  we  have  no 
sympathy  for  the  manufacturers  and  dispensers 
of  that  which  causes  human  wreckage.  We  are 
not  fighting  the  fellow  who  drinks  it — he  needs 
help.  .  .  . 

It  is  a  compliment  to  radio  and  tv  that  their 
liquor  advertising  is  being  questioned  at  this 
time,  because  it  proves  that  radio  and  tv  adver- 
tising is  much  more  effective  to  a  much  larger 
audience  than  newspaper  or  magazine  ads.  .  .  . 

S.  N.  Whitcanak 

Merriam,  Kan. 


Page  20    •    September  13,  1954 


Broadcasting    •  Telecasting 


IN  THE  GREATER  SAN  FRANCISCO  MARKET 
...you  cover  more  on  CHANNEL  4 


CLOVERDAIE 


SANTA  ROSA 

.  PETALUMA  VALLEJO 


SAN 
FRANC 

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SAN  MATEO 


OAKLAND 


STOCKTON 


TRACY 


PALO  ALTO 


^  c       SAN  JOSE 


KRON-TV  COVERS  THIS  BIG  MARKET. . . 

•  With  a  population  of  3,600,000 

•  Spending  4  V2  billion  dollars  annually  on 
retail  purchases 

•  The  eighth  largest  in  set  ownership 

...SO  COVER  MORE  ON 

CHANNEL  4 

FREE  &  PETERS,  INC.  •  NATIONAL  REPRESENTATIVES 


BECAUSE  CHANNEL  4  PROVIDES... 

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•  Top-rated  NBC  and  local  programs 

SAN  FRANCISCO  IU 


Broadcasting 


Telecasting 


September  13,  1954    •    Page  21 


ATTENTION        *  | 

FLYING 

SAUCER  OKLAHOMA 

CITY  . 

Dll  /"NTC I       "v  ■ 


WORLD'S  TALLEST 
MAN-MADE  STRUCTURE 

KWTV's  1572-FOOT  TOWER 

goes  into  operation 
NEXT  MONTH 

With  television's  tallest 
tower,  KWTV 
OKLAHOMA'S  NO.  1 
TV  STATION  becomes 
No.  1  in  POWER 

3 1 6,000  watts 

No.  1  in  COVERAGE 

(reaching  Oklahoma  areas  never 
before  served  by  television) 


I'M  STAYING  ON  EARTH 
SO  I  CAN  WATCH  .  .  . 


m 


S  KWTV-9 

T\        OKLAHOMA  CITY 

Affiliated  Management  KQMA-CBS 
Represented  by  Avery-Knodel,  Inc. 

EDGAR  T.  BELL,  Exec.  Vice  President 
FRED  L.  VANCE,  Sales  Manager 


our  respects 


to  FREDERIC  MALCOLM  WARING 


FRED  WARING  is  a  master  musician  and 
showman  whose  success  can  be  attributed  to 
his  sensitive  judgment  of  audience  reaction. 
His  reputation  in  the  radio-tv  field  as  head  of 
the  famed  choral  group,  the  Pennsylvanians, 
is  well  known.  But  his  contribution  to  the 
music  of  America  has  not  stopped  here. 

Mr.  Waring  has  been  described  as  a  per- 
fectionist— a  word  he  dislikes.  He  is  revered 
by  those  with  whom  he  works.  He  is  an  in- 
dividualist who  works  best  under  pressure  and 
knows  exactly  what  he  wants  and  demands  it. 
Often  he  will  change  an  entire  sequence — 
dances,  songs  and  all — just  a  few  hours  before 
his  Sunday  evening  tv  show  because  he  feels 
his  Pennsylvanians  are  not  delivering  their  best 
work  in  a  particular  act. 

It  is  said  concert  managers  for  his  tours  are 
frequently  alarmed  because  he  doesn't  release  a 
program  listing  of  songs  to  be  publicized  prior 
to  a  concert.  But  herein  lies  the  Waring  magic. 
Mr.  Waring,  during  the  early  minutes  of  a  con- 
cert, watches  and  listens  to  audience  reaction, 
and  selects  songs  from  the  Pennsylvanians' 
voluminous  repertoire  "as  he  goes  along."  Each 
concert  is  different  and  the  Pennsylvanians,  as 
well  as  the  audience,  are  kept  on  their  toes. 

Frederic  Malcolm  Waring  was  born  June  9, 
1900,  at  Tyrone,  Pa.  While  a  college  student  at 
Penn  State,  studying  architectural  engineering, 
he  was  not  considered  good  enough  to  join  the 
glee  club. 

Mr.  Waring  has  strived  to  combine  a  fine 
choral  group  and  orchestra  with  unusual  staging 
and  attractive  costumes.  Starting  with  his  col- 
lege days  he  has  played  proms,  movie  houses, 
motion  picture  engagements,  a  trip  to  Europe, 
a  six  months'  engagement  at  New  York's  Roxy 
theatre  and  is  a  30-year  veteran  in  the  com- 
mercial recording  field. 

His  entry  into  radio  followed  many  disap- 
pointments. In  the  early  thirties  advertisers 
were  extremely  wary  of  choral  groups.  Mr. 
Waring  was  told,  "They're  fine  for  Sunday 
morning,  but  for  a  regular  nighttime  series — 
definitely  not." 

But  in  1933,  Old  Gold  cigarettes  took  a 
chance  for  a  year  and  put  the  Pennsylvanians 
on  CBS.  Mr.  Waring  and  has  group  caught  on. 
His  subsequent  sponsors  during  20  years  of 
top  radio-tv  musical  entertainment  include 
Ford,  Grove's  Laboratories,  Chesterfield, 
Owens-Illinois  and  General  Electric.  Mr. 
Waring's  morning  NBC  shows  were  sponsored 
by  American  Meat  Institute,  Green  Giant, 
Johnson's  Wax  and  the  Florida  Citrus  Commis- 
sion. 

Mr.  Waring's  entry  into  television,  on  CBS- 
TV  Easter  Sunday  1949,  followed  General 
Electric's  two-year  sponsorship  of  a  half-hour 


evening  radio  show.  Among  the  innovations 
he  made  was  to  eliminate  the  studio  audience 
to  enlarge  facilities  and  allow  a  360-degree 
camera  range. 

Of  the  many  Waring  enterprises,  his  favorite 
is  the  Fred  Waring  Music  Workshop.  Each 
summer,  some  700  choral  directors  visit  his 
Workshop,  three  miles  from  Mr.  Waring's 
Shawnee-on-Delaware  (Pa.)  home,  to  study 
with  him  and  his  staff  the  Waring  techniques 
of  choral  music  and  its  direction. 

Among  his  many  other  contributions  to  the 
field  of  professional,  educational  and  indus- 
trial music  are:  a  carefully-documented  study 
of  music  education  for  the  very  young;  a  two- 
year  national  study  of  music  attitudes  among 
teen-agers,  which  was  of  top  value  to  music 
educators  and  radio-tv  programming;  a  proj- 
ect with  Stanford  U.  and  Dr.  Edward  K. 
Strong  Jr.  in  instituting  and  financing  the  first 
application  to  the  professional  music  field, 
both  performing  and  teaching,  of  the  univer- 
sity's Vocational  Interest  Research. 

Along  with  his  many  successes,  history  also 
records  one  Waring  failure.  This  was  his  cru- 
sade to  secure  for  musicians  the  right  to  control 
the  use  of  their  recorded  performances.  As 
head  of  the  National  Assn.  of  Performing 
Artists,  Mr.  Waring  in  1935  sued  WD  AS  Phil- 
adelphia for  the  unauthorized  broadcast  of  his 
phonograph  records.  When  an  injunction  pre- 
venting WDAS  from  airing  Waring  records 
without  his  permission  was  upheld  by  the 
Supreme  Court  of  Pennsylvania,  NAPA 
started  a  similar  suit  in  the  name  of  Paul 
Whiteman  against  WNEW  New  York. 

RCA  intervened  in  this  suit,  claiming  that 
any  performing  rights  in  recordings  should  be- 
long to  the  recording  company  rather  than  the 
performer.  Overruling  the  Federal  District 
Court  in  New  York,  the  U.  S.  Circuit  Court  of 
Appeals  ended  the  Waring  campaign  by  de- 
ciding that  broadcasters  could  freely  purchase 
and  use  recordings  without  permission  from 
either  company  or  artist. 

To  Fred  Waring,  "firsts"  have  never  been  a 
novelty.  His  Pennsylvanians  were  the  first  to 
utilize  a  vocal  chorus  on  records  and  they  also 
recorded  the  first  rhumba  tune.  His  radio-tv 
shows,  which  try  to  combine  the  originality  of 
youth  and  the  well-staged  production  of  a  vet- 
eran showman,  have  received  many  awards. 

At  his  Shawnee  home,  he  collects  antiques 
and  plays  golf  as  often  as  is  possible.  His 
flair  for  remodeling  and  continually  improving 
his  properties,  as  well  as  his  music  strategies, 
come  naturally.  And  even  in  his  moments  of 
relaxation  he  is  planning  for  the  future  of  his 
Pennsylvanians  and  the  Music  Workshop, 
among  other  interests. 


Page  22    •    September  13,  1954 


Broadcasting    •  Telecasting 


OA/- 


Anamosa,  Iowa 
22  July  54 


Hod 


He 


Mr. 


General  Manager 
WMT 

Cedar  Rapids,  Iowa 
Dear  Mr. 


„  \oo, 


ooo 


ia/< 


This  is  a  complaint  about  your  (television  station. 


need 


My  boy 
e  won' t 


I  have  four  children,  two  of  them  of  an  age  where  th 
a  little  sleep.    Your  programs  are  keeping  them  "Up~~nl_ 
is  nine  years  old.    He  plays  in  the- Inocair- riTtle  leaguer 
go  to  bed  until  he  sees^T^it>tip  over  the  losers  in  the  Majors. 
The  person  that  thtmght  up  that  gimmick  out  to  your  TV 

station  should  be  fired.    It  has  the  kind  of  visual  appeal  that 
intrigues  adults,  let  alone  unsuspect4ng  children.    How  is  my 
kid  going  to  get  his  base  knocks  with  yfrur^programs  keeping  Ji 
up  all  night? 

Ill  your  stuff  is  palatable^    Some  of  it  is  very  good.  I 
particularly  ljjce7Ta~it,  of  course.  _He  has  the  kind  of  old  shoe 
appeal  that  /IbcaT  peopTeVetrfoyT    Bes idesT~TieTaiows  his  sports. 
On  top  of  thVtT7Hti4-4t*irfline  has  receded  farther  than  mine, 
thus  boosting  my  ^fading  ageT 


Everyone  in  Anamosa)  thinks  your  station  is  doing  a  top-  l- 
/notch  job. 

,  J  >     .  Very  truly  yours. 


<0V 


I.ROADCASTING     •  TELECASTING 


September  13,  1954    •    Page  23 


Whenever  Lanny  Ross  sings  .  . .  wherever  he  goes  . .  .  delighted 
audiences  ask  for  more.  And  now,  after  time  out  for  a  smash- 
hit  concert  tour,  he's  stage-center  once  again  in  a  bright  new 
show  of  song,*  easy  conversation  and  favorite  disks,  every 
afternoon  (Monday  through  Friday),  on  WCBS  Radio.  "The 
result  is,"  according  to  Variety  (August  11),  "a  soothing  half- 
hour  of  good  music.  His  taste  in  pop  disks  ranks  with  the  best 
.  .  .  He's  easy  on  the  between-the-disks  patter,  and  his  voice  is  as 
vibrant  as  ever  .  .  .  A  pleasing  entry  to  the  house frau  audience!" 

Such  comment  comes  as  no  surprise.  Lanny's  been  pleasing 
housefraus  and  everybody  else  ever  since  the  day  when,  as  an 
apple-cheeked  choir  boy,  he  sang  his  first  anthem  in  the  St.  John's 
Cathedral  choir.  He's  sung  his  way  to  top-rank  stardom  (and 
into  the  hearts  of  the  American  public)  in  almost  every  field 
of  entertainment  —  night  clubs,  movies,  radio,  television, 
stage,  concert  hall  —  and  his  list  of  sponsors  has  read  like 

a  "Who's  Who  in  Advertising" : 
Maxwell  House  (Shoivboat) 
/.. .  Lucky  Strike  (Hit  Parade) 
Packard  (Mardi  Gras) 
. .  .  Camel  (Caravan) 
.  .  Franco-American 
.  Procter  &  Gamble 
.  .  Swift .  .  .  Gulf  Oil 
.  Hellmann's  Mayonnaise. 

Now,  located  melodically  between  Galen  Drake  and  John  Henry 
Faulk  in  WCBS  Radio's  afternoon  parade  of  stars,  Lanny  Ross 
is  singing  and  selling  for  Coca  Cola,  General  Foods,  McCormick 
&  Company,  Hunt  Foods  and  Nescafe.  If  you'd  like  to  join  this 
distinguished  list  of  advertisers,  Lanny  will  be  happy  to  accom- 
modate you.  Call  Henry  Untermeyer  at  WCBS  Radio  (PLaza 
1-2345),  or  the  nearest  CBS  Radio  Spot  Sales  office,  for  details. 


*With  Milton  Kaye  at  the  piano 


Results  of  a  test  by  one  of  the  top  advertising 
agencies,  using  WFBG-TV,  frankly  have  been 
surprising.  You,  too,  can  use  this  proven  pulling 
power  to  cover  Pennsylvania  between  Pittsburgh 
and  Harrisburg. 


Channel  10 


316,000  Watts  Super  Power 


OTHER  PLUS  FEATURES 

Television  Sets    447,128 

Families  -  -  651,267 

Retail  Sales  -  -  2.1  Billion 

Tower  Height,  990  Feet  Above  Average  Terrain 


The  Gable  Broadcasting  Co. 

Altoona,  Pa. 
Represented  Nationally  By  H-R  Television,  Inc. 


Si 


fBG 


ABC 


NBC 


CBS  DUMONT 


FAYTHE  VENT 


on  all  accounts 

FAYTHE  VENT,  radio-tv  director  of  Rhoad<  j 
&  Davis  Advertising,  Los  Angeles,  has  accumi 
lated  a  great  deal  of  experience  in  many  phast  | 
of  the  broadcasting  industry  since  she  starte  .1 
in  radio  during  her  college  days. 

A  native  Ohioan,  she  was  announcer,  mus 
librarian  and  manager  of  the  Tiffin,  Ohio,  n 
mote  studios  of  WFIN  Finley,  Ohio,  while  a  ' 
undergraduate  of  Heidelberg  College.  Follov 
ing  her  graduation  with  a  degree  in  Speech  an 
English  in  1948,  she  moved  to  WHIO  Dayto 
as  a  copywriter,  became  secretary  to  the  open 
tions  director,  then  moved  to  WHIO-TV  as  a:  i 
sistant  commercial  producer  when  that  statio 
started  in  1950. 

Later  that  year  Miss  Vent  entered  the  agenc 
field  as  copywriter  and  timebuyer  for  Foster 
Davis  Inc.,  Cleveland,  where  she  later  becam 
supervisor  of  film  commercial  production. 

Moves  to  CBS  Spot  Sales 

In  1951,  she  moved  to  CBS  Spot  Sales,  Dcj 
troit,  as  secretary  and  "general  all-around  girl, 
but  she  recalls  she  left  that  city  to  migrat 
to  sunny  California  on  the  very  first  day  of  th 
winter  snows  that  year.  During  her  first  yea 
there  she  was  secretary  to  NBC  singing  sta 
Dinah  Shore. 

In  1953,  Miss  Vent  joined  the  Los  Angele 
office  of  Edward  Petry  Co.,  station  represents 
tive.  She  assumed  her  present  position  wit 
Rhoades  &  Davis  last  February. 

The  petite  and  perceptive  Miss  Vent  believe 
that  agencies  themselves,  with  their  insistenc 
on  adjacencies,  are  responsible  for  most  of  th 
present  evils  of  double-and-triple  spotting  o : 
commercials.  "Personally,"  she  says,  "I  lik 
a  participation  show  with  a  local  personalit 
who  will  endorse  the  product.  That  way  th 
advertiser  can  gain  an  identification  for  th 
product  he  doesn't  get  with  adjacent  spots." 

In  radio,  she  likes  daytime  shows,  also  wit! 
a  strong  personality  and  a  loyal  following,  bu! 
she  believes  in  surveying  each  market  separate 
ly  to  determine  what  draws  best  in  that  par . 
ticular  area. 

A  very  busy  girl,  Miss  Vent  insists  she  neve 
has  had  time  to  develop  hobbies.  She  does  lik 
to  entertain  and  attend  parties,  concerts  anc: 
the  theatre.  On  outdoor  sports,  she  comments 
"I'm  scared  of  water,  but  I'm  an  excellen 
beach-sitter." 


Page  26    •    September  13,  1954 


Broadcasting 


Telecastini 


new,  top-power  VHF  coverage 
of  1,000,000  Carolinians 


A  great  new  area  station  will  take  the  air  in  the  Carolinas 
in  early  October— WBTW  with  studios  and  transmitter  at 
Florence,  South  Carolina. 

WBTW's  Channel  8  is  the  only  VHF  allocation  in  a  75  mile  radius. 
With  316,000  watts,  the  station  will  serve  more  than  a  million  people 
within  its  computed  100  uv/m  contour.   Retail  sales  exceed  a  half 
billion  dollars.    As  of  November  1,  1953,  sets  in  the  WBTW  area 
exceeded  69,000— a  total  which  is  expected  to  grow  to  100,000 
by  debut  time. 

On  its  own,  the  WBTW  area  ranks  fourth  in  population  in  the 
two  Carolinas.  When  combined  with  WBTV,  Charlotte,  it  creates  VHF 
television  coverage  of  2  out  of  every  3  Carolinians. 


Broadcasting    •    Telecasting  September  13,  1954    •    Page  27 


CR.OSLEY  GROUP  ANNOUNCES 


Bigger  audiences  than  ever! 
Great  programming!  Intensive  merchandising!  And  now — 
NEW  SAVINGS  NO  BUYER  CAN  RESIST!  >r\ 


WLW-T,  Cincinnati  WLW-D,  Dayton -WLW-C,  Columbus 
10%  Savings    when  time  is 

bought  on  all  3  Basic  TV  Group  stations, 
equal  in  length,  classification  and  simul- 
taneous (all  in  the  same  week).* 

lliFIioi^KSwIlljr  for  perfect  comple- 
mentary coverage  of  the  50th  State, 
3,533,000  radio  homes,  of  which  1,300,000 
are  non-TV  homes. 

30%  Savings  on  WLW  night- 
time radio  when  using  the  Basic  TV  Croup 
and  buying  an  amount  of  time  equal  to 
the  lime  purchased  on  the  Basic  TV  Group 
in  length,  (used  in  the  same  week). 

5%  Additional  Savings 

on  the  Basic  TV  Group  when  using  WLW 
nighttime  radio,  equal  to  the  Basic  TV 
Group  in  length,  and  simultaneous  (in 
the  same  week ) . 


25%  Savings  when  using  the 

Basic  TV  Group,  time  to  be  equal  in 
length,  classification  and  simultaneous  (in 
the  same  week).** 


*  Excepting  certain  announcements  and  published  package  prices. 


SEE  HOW  YOU  SAVE! 

Va  Hour,  Class  A,  52  Times 


WLW-T,  WLW-D, 
WLW-C,  WLW-radio 
(nighttime)  and 
WLW-A  purchased  sep- 
arately: 

$2,027.64 


Same  Group  with  new 
Group  Rate  Discounts 


$1,671.16 


Basic  TV  Group, 
WLW-T,  WLW-D, 
WLW-C  plus  WLW- 
radio  (nighttime)  pur- 
chased separately: 

$1,760.88 


Same  Group  with  new 
Group  Rate  Discounts 


$1,404.40 


Basic  TV  Group, 
WLW-T,  (Cincinnati), 
WLW-D  (Dayton  ), 
WLW-C  (Columbus), 
PLUS  WLW  NIGHT- 
TIME RADIO. 

$1,404.40 


Next  best  TV  stations: 
Cincinnati,  Dayton  and 
Columbus.  NO  RADIO. 
(No  radio  combination 
is  comparable  in  cover- 
age to  WLW). 

$1,283.20 


You  save  $501.00  since  your  WLW  Night- 
time radio  with  the  combination  of  all 
discounts  costs  only  $119.00,  against 
$620.00  rate  card. 

It's  the  biggest  bargain  in 
advertising  and  sales  history! 

Special  rates  on  participating  programs  on  request. 


**  Replaces  "Regional  Discount"  in  WLW-A  rale  card. 


Page  28    •    September  13,  1954 


Broadcasting    •  Telecasting 


Bigger  retail  sales  than  all  of  Texas! 
Twice  the  population  of  New  Jersey! 
5  times  the  effective  buying  income  of 
the  whole  state  of  Kansas! 


THE 


STATE 


Home  state  of  the  Crosley 
Basic  TV  Group  and  WLW-radio 

Figure  it  any  way  you  want.  Wheel  and  deal 
and  work  out  any  combination  of  stations. 
The  answer  will  always  be  the  same.  The 
one  best  buy  in  the  50th  STATE  is  the 
Crosley  Basic  TV  Group-WLW-T,  WLW-D, 
WLW-C — plus  nighttime  WLW-radio  to  pene- 
trate the  1,300,000  non-TV  homes  (not  to 
mention  an  additional  2,233,000  radio  homes 
in  the  area).  No  other  combination  can  give 
you  so  much  coverage  or  comparable  sales 
effectiveness  at  anywhere  near  the  Crosley 
Group  price. 


Call  for  a  Crosley  representative  to  come  and  see  you  — to  sit  down 
and  figure  out  with  you  the  low,  low  costs  using  Crosley's  new  Group 
Savings.   You'll  hardly  believe  it's  possible  to  cut  yourself  in  on  an 
ELEVEN  BILLION  DOLLAR  MARKET  for  so  little! 
Don't  wait!  At  these  rates,  availabilities  will  narrow  down  fast! 


Look  at  these  boxcar  figures 


for  the  50th  STATE! 

%  OF 

RANK 

U.S. 

AS  STATE 

Population 

11,897,500 

7.8 

3 

Families 

3,442,400 

7.5 

3 

Total  Retail  Sales 

$11,114,445,000 

6.8 

4 

Food  Sales 

$  2,670,620,000 

6.7 

4 

General  Merchandise  Sales 

$  1,244,529,000 

6.6 

5 

Furniture  &  Appliance  Sales 

$  584,665,000 

6.5 

4 

Automotive  Sales 

$  2,019,086,000 

7.2 

3 

Drug  &  Proprietor/  Sales 

$  323,598,000 

6.9 

3 

Effective  Buying  Income 

$16,308,947,000 

7.0 

4 

Farming  Gross  Income 

$  2,591,331,000 

7.7 

2 

WLW 

1  Radio 

WLWfl 

I  Atlanta 

WLW-C 

|  Columbus 

WLW-D 

I  Dayton 

WLW  T 

I  Cincinnati 

Exclusive  Sales  Offices:  New  York,  Cincinnati,  Dayton,  Columbus,  Atlanta,  Chicago 


Broadcasting   •  Telecasting 


September  13,  1954    •    Page  29 


IN  PUBLIC  INTEREST 


Sponsors  pile  up  winning  seasons,  one  after  the  other, 
with  WBNS.  We've  got  loyal  listeners  (in  faet  .  .  .  more 
listeners  than  all  other  loeal  stations  combined).  Our  fans 
stiek  with  us  through  the  TOP  20  PULSE-rated  programs 
and  follow  through  with  record  purchases  of  WBNS- 
advertised  products. 


CBS  for  CENTRAL  OHIO 


ASK 

JOHN  BLAIR 


radio 

COLUMBUS,  OHIO 


Page  30 


September  13,  1954 


KCSR  'Strikes  Out'  Polio 

KCSR  Chadron,  Neb.,  pitched  in  with  the 
local  Kiwanis  Club  during  a  baseball  telecast 
and  raised  nearly  10%  of  the  emergency  polio 
goal  for  Dawes  County,  the  station  reports. 
Five  Kiwanians  sat  in  on  an  all-star  regional 
baseball  game  from  the  broadcast  booth.  A 
minimum  of  10  one-dollar  donations  were  re- 
quired to  allow  each  Kiwanian  to  give  a  play- 
by-play  description  of  an  inning.  Pledges  to- 
taled $346  including  a  $10  donation  given  to 
an  insurance  agent  to  adlib  a  commercial  for 
another  agent. 

And  So  to  Sleep 

KOL  Seattle  disc  m.c.  Bill  Shela  spent  48 
hours  on  the  air  broadcasting  from  a  downtown 
drugstore  and  from  the  street  in  front  of  the 
store  in  an  appeal  for  funds  for  the  Emergency 
March  of  Dimes.  When  his  goal  was  reached 
Mr.  Shela  retired  to  the  comfort  of  a  waiting 
ambulance  for  a  ride  home  to  bed. 

$9,000  Contribution 

WBAL-TV  Baltimore  designed  an  Emergency 
March  of  Dimes  campaign  center  and  collected 
over  $9,000  in  two  weeks  from  teenagers  who 
visited  the  station  as  guests  of  Teen  Canteen, 
afternoon  dance  party.  Teenagers'  aid  was  re- 
quested by  State  Senator  George  L.  Radcliffe, 
State  Chairman  of  the  March  of  Dimes,  who 
made  his  appeal  in  a  speech  over  the  station's- 
facilities. 

'Auctionthon' 

WLAM-TV  Lewiston-Auburn,  Me.,  contributed 
its  time  and  talent  to  a  seven-hour  Emergency 
Polio  Fund  campaign  telethon  which  netted 
$915  to  the  drive.  Two  hundred  items  were 
donated  by  local  citizens  to  be  auctioned  off 
over  the  air. 

World's  'Record  Talker' 

CURLY  DRUMM,  commercial  manager, 
KUDU  Ventura,  Calif.,  claims  the  world's 
record  for  continuous  broadcasting  by  a  single 
announcer  with  his  stint  of  110  hours,  10  min- 
utes and  10  seconds  during  a  recent  marathon 
broadcast  to  raise  funds  to  fight  multiple  sclero- 
sis. Mr.  Drumm  said  he  read  800  commercials 
and  played  3,000  records  while  consuming  eight 
gallons  of  black  coffee,  two  glasses  of  water, 
five  chocolate  bars,  two  beef  sandwiches,  three 
bowls  of  soup,  a  dish  of  gelatin  and  a  piece 
of  chocolate  cake.   He  lost  five  pounds  anyway. 

MS  'Give-a-Thon' 

KNXT  (TV)  Hollywood  had  received  pledges 
of  $163,000  in  contributions  for  the  Multiple 
Sclerosis  fund  by  the  end  of  its  17-hour  Give- 
a-Thon.  MS  society  officials  reported  collec- 
tions "way  ahead"  of  last  year  when  the  Give- 
a-Thon  grossed  $212,000  and  they  predicted  that 
final  contributions  would  exceed  the  amount 
pledged. 

Pollution  Series  Acclaimed 

WNBW  (TV)  Washington,  D.  C,  has  con- 
cluded its  series  of  six  half-hour  telecasts  ex- 
ploring the  causes  of  pollution  in  the  Potomac 
river.  The  series,  Our  Beautiful  Potomac, 
brought  critical  acclaim  from  local  columnists, 
an  American  Legion  citation  of  merit  for  the  , 
"father"  of  the  series  idea,  plus  being  credited 
by  the  station  with  being  instrumental  in  the 
signing  of  a  sewage  agreement  between  the 
District  and  Maryland,  and  reintroduction  into 
Congress  of  a  bill  asking  $40  million  for  new 
sewage  treatment  plants. 

Broadcasting    •  Telecasting 


Mr.  W.  G.  Skelly,  right,  owner  of  KVOO, 
congratulates  Mr.  Louis  W.  Grant,  Presi- 
dent, Home  Federal  Savings  and  Loan 
Association,  on  his  firm's  tremendous 
growth  during  past  14  years. 


For  the  15  th  consecutive  year,  Home 
Federal  Savings  and  Loan  Association 
of  Tulsa,  signs  up  for  full  sponsorship 
of  KVOO's  10:00  p.m.  newscast.  As 
Mr.  Louis  W.  Grant,  President  of 
Tulsa's  largest  Savings  and  Loan  As- 
sociation says,  "We  believe  in  night- 
time radio,  especially  in  KVOO's 
tremendous  coverage  and  dependable 
service.  We  credit  our  sponsorship  of 
the  10:00  p.m.  news  on  KVOO  for  a 
great  deal  of  our  remarkable  growth 
these  last  14  years.  With  depositors 
in  45  of  the  48  States,  we've  gone, 
during  this  time,  from  a  three  and  a 
half  million  dollar  institution  to  one 


with  deposits  of  over  forty-three  mil- 
lions of  dollars!" 

If  you  have  a  service  or  product  which 
the  investment  and  buying  minded 
people  of  Oklahoma's  No.  1  Market 
would  be  interested  in  taking  advan- 
tage of,  you,  too,  will  find  profit  and 
growth  from  a  consistent  KVOO 
schedule.  There's  no  substitute  for 
quality,  especially  in  radio  broadcast- 
ing, and  KVOO's  more  than  29  years 
of  outstanding  service  to  an  ever- 
increasing  listenership,  is  your  best 
guarantee  of  quality  in  the  important 
Southwestern  area  of  which  Tulsa  is 
the  dynamic  center. 


RADIO  STATION  KVOO 


50,000  WAT 


NBC  AFFILIATE 

EDWARD  PETRY  AND  CO.,  INC.  NATIONAL  REPRESENTATIVES 


OKLAHOMA'S     CREATEST  STATION 


TULSA.  OKLA. 


Broadcasting 


Telecasting 


September  13,  1954 


Page  31 


Lebert 


SPONSORED  BY  EVERY  TYPE  OF  BUSINESS! 


INDIANA 

Columbus 
Ft.  Wayne 
Kokomo 
Lafayette 
Richmond 
Terre  Haute 

IOWA 

Des  Moines 
Sioux  City 

KENTUCKY 

Ashland 
Louisville 


Supplies 

Drugs 

Groceries 

lank 

Furniture 

Appliances 

Participating 
Jewelry 

Participating 
Used  Cars 
Taxi  Cabs 


NEW  JERSEY 

Atlantic  City  Appliances 
NEW  YORK 
linghamton 


lockport 
New  York  City 
Utica 


Used  Cars 
Dairy  Products 
leer 

Used  Cars 

leer 

lank 


LOUISIANA 

Alexandria  Furniture 
New  Orleans  Candy 
Shrevepert         Dairy  Products 
Refrigerators 

MARYLAND 

Baltimore  Wine 
Cumberland  leer 
Frederick  Beer 
Hagerstown  leer 

MICHIGAN 

Adrian 
Ann  Arbor 
Detroit 
Flint 

Grand  lopids 
Ionic 
Muskegon 

MISSOURI 

St.  Louis 


NORTH  CAROLINA 

Durham  Retail  Store 

OHIO 
Cincinnati 
Columbus 
Dayton 
Dover 
Lima 
Marion 


OKLAHOMA 

Enid 
Tulsa 


Used  Cars 
Dairy  Products 
Participating 
Record  Shop 
Groceries 
Dairy  Products 

Groceries 
Dept.  Store 


OREGON 

Coos  lay 
Eugene 
Salem 


Drugs 
Ice  Cream 
Used  Cars 
Music  Stare 
Appliances 
Participating 
Appliances 

Coffee 


Hay  t  Feed 
Hay  t  Feed 

Participating 

PENNSYLVANIA 

Allentown 


lutte  Groceries 

Great  Foils  Groceries 

Helen*  Drugs 

Missoula  Groceries 

Shelby  Mortuary 

NEBRASKA 

Lincoln  Appliances 

Omaha  Appliances 

Scottsbluff  Wall  Paper 


Clothing  Store 
lakery 

Erie  Furniture 
Appliances 
Lancaster  Paints 
New  Kensington  Appliances 
Oil  City  Stores 
Philadelphia  Fish 
Warren  Furniture 
York  Oil 

RHODI  ISLAND 

Providence  Participating 
SOUTH  CAROLINA 
Charleston         Dept.  Store 


Columbia 
Greenville 
Orangeburg 


Furniture 
Auto 
Music 
Jewelry 


SOUTH  DAKOTA 

Rapid  City        Shopping  Conln 
TENNESSEE 
Chattanooga  Insurance 
Memphis  Heat  Powder 

TEXAS 

Dallas  Appliances 

Odessa  Furniture 

San  Antonio  Jewelry 

Waco  Jewelry 

UTAH 

Cedar  City  Drug 

Pric*  Grocery 

Prove  Dairy  Products 

Richfield  Grocery 

Salt  loke  City  Oil 

VERMONT 

Newport  Used  Cars 
VIRGINIA 

Culpepper  leer 

Fredericksburg  leer 

Lynchburg  leverage 

Norfolk  Coffee 

Staunton  leer 

Winchester  leer 

WASHINGTON 

lellingham  Participating 
Richland  Participating 

WEST  VIRGINIA 

Charleston         Tui  Cab 
Oak  Hill  Participating 
Wheeling  Dept.  Store 

WISCONSIN 
La  Crosse 
Marinette 
Morrill 
Poynotte 
Racine 
Casper 
Cheyenne 

ALASKA 

Anchorage 
Fairbanks 
Juneau 


Grocery 

lakery 

lakery 

Participating 

Participating 

Participating 

Trading  Post 

Furniture 
Furniture 
Hardware 


at  SO  LOW  A  PRICE! 


)on  Rodney       Carmen  Lombardo      Kenny  Gardner 


If '-VI J  i 


s  only  one... 


. .  .  Statue  of  Liberty,  presented  to 
the  United  States  by  the  people  of 
France  in  188&.  Its  torch,  a  symbol  of 
hope  to  millions  all  over  the  world, 
shines  over  350  feet  above  New  York 
Harbor.  The  statue  is  visited  by  more 
than  half  a  million  people  annually. 

And  there's  only  one... 

.  .  .  advertising  medium  that  single- 
handed  covers  the  Industrial  Heart  of 
America.  Only  WWVA  Radio  in 
Wheeling,  W  Va.,  reaches  all  the  100- 
odd  counties  of  Eastern  Ohio,  Western 
Pennsylvania  and  West  Virginia  that 
comprise  this  Five  Billion  Dollar  mar- 
ket ...  an  area  of  unlimited  sales 
opportunity  for  alert  advertisers. 
WWVA,  and  only  WWVA,  blankets 
this  entire  area  24  hours  a  day  with 
its  dominating  50,000  watt  signal,  de- 
livering the  sales  impact  of  high-rated 
CBS  Network  shows,  coupled  with  the 
homespun  appeal  of  WWVA's  own 
local  personalities.  In  this  fabulous 
market  live  almost  5V2  million  people, 
who  last  year  spent  over  $5  billion  in 
retail  stores  alone.  With  WWVA  Ra- 
dio, you  not  only  reach  this  market  of 
more  than  a  million  and  a  half  radio 
homes,  but  you  sell  it  completely  with 


•  One  Medium 

•  One  Cost 

•  One  Billing 

For  additional  mar- 
ket information  and 
time  availabilities, 
write,  wire  or  phone 


WWVA 

Wheeling,  W.  Va.  jfj 

50,000  watts-CBS  Radio 


National  Sales  Director— Tom  Harker 
118  E.  57th  St.,  N.Y.  C.  EL  5-7600 


BROADCASTING 
TELECASTING 


September  13,  1954 


Vol.  47,  No.  11 


RADIO  OUTLOOK  FOR  FALL: 
LOCAL  TO  GAIN,  SPOT  STEADY 

Only  network  radio  reveals  a  definite  dip,  with  the  uncertainty  of 
the  rate  situation  further  complicating  the  picture. 


LOCAL  up;  spot  even  or  perhaps  up  a  little; 
network  down. 

That's  a  quick  summary  of  the  outlook  for 
radio  business  in  the  months  ahead,  according 
to  B»T's  sixth  annual  radio  business  preview. 

BAB  executives  predict  confidently  that  ra- 
dio business  placed  at  the  local  level  will  hit  an 
all-time  high  this  fall.  SRA  spokesmen,  while 
admitting  that  many  of  radio's  spot  clients  are 
transferring  appropriations  to  tv,  believe  that 
there's  enough  new  business  in  sight  to  balance 
the  scale,  if  not  tip  it  in  the  right  direction. 

Even  on  the  network  front  the  picture  is  not 
ineradicably  black.  At  the  moment  it  appears 
that  the  downward  trend  in  radio  network  bill- 
ings has  not  hit  bottom.  But  the  situation  could 
be  altered  if  projected  but  still  unimposed  night- 
time rate  cuts  of  around  20%  were  avoided. 

In  contrast  to  an  anticipated  20  to  25%  gain 
in  network  tv  as  estimated  three  weeks  ago 
[B°T,  Aug.  30],  radio  network  business,  as 
summarized  in  the  table  on  this  page,  reveals 
the  total  number  of  hours  sold  this  August 
by  the  four  nationwide  radio  networks  for  this 
fall  to  have  dipped  some  19%  below  the  total 
sold  in  August  1953. 

The  drop  is  consistent  in  both  daytime  and 
nighttime  hours.  Only  exception  to  the  general 
decline  in  total  business  is  that  of  ABC  Radio, 
which  actually  increased  by  at  least  10%  its 
hours  sold  on  the  August-to-August  comparison. 

Other  Network  Comparisons 

CBS  Radio  shows  the  greatest  hour  decline, 
slipping  some  45%;  MBS  is  off  by  about 
17%,  and  NBC,  repeating  the  same  percentage 
drop  it  felt  a  year  ago  from  1952,  also  is  down 
17%. 

An  indication  of  the  readjustment  now  under- 
way among  the  networks  is  CBS  Radio's  de- 
cline of  some  62%  in  its  nighttime  hours  and 
the  39%  jolt  in  its  daytime  periods.  Although 
these  percentages  are  certain  to  be  improved  by 
additional  sales  before  October — as  is  true  also 
in  the  case  of  other  networks — CBS  Radio 
obviously  scores  lower  on  its  sales  ledger  be- 
cause of  the  failure  alone  of  such  traditional 
advertisers  as  Colgate-Palmolive  and  General 
Electric  to  renew  existing  shows  or  purchase 
new  programs  with  the  network  as  of  last 
month. 

This  tightening  by  the  big-money  advertisers 
is  noticeable  not  only  with  CBS  but  in  general 
with  the  other  networks. 

Among  the  top  advertisers  reducing — thus 
far — their  network  radio  purchases  for  the  fall, 
for  example,  are  American  Home  Products 
down  from  five  to  three  programs  (comparing 
sales  as  of  last  month  with  last  October's  pro- 
grams on  the  air);  American  Tobacco  Co.  with 
a  lineup  slimmed  from  three  to  two;  Colgate- 


Palmolive  from  six  to  three;  General  Foods 
from  12  to  four;  Philip  Morris  from  three  to 
one  and  Procter  &  Gamble  from  17  to  11. 

The  count  of  total  programs  sponsored  re- 
veals 251  units  in  1953  compared  to  198  in 
1954,  a  loss  of  53  units. 

But  despite  this  unit  loss,  and  disappearance 
of  some  radio  sponsors,  there  still  will  be  a 
number  of  advertisers  new  to  network  radio  in 
1954. 

Among  the  advertisers  which  will  appear  in 
network  radio  this  fall  but  which  were  not 
sponsors  during  last  October  are  Rockwood  & 
Co.,  Adolph's  Ltd.,  Calgon  Inc.,  Glamorene  Inc., 
Hawaiian  Pineapple;  Minnesota  Mining  &  Mfg., 
Nehi  Corp.,  Van  Camp  Sea  Food  Co.,  Whitehall 
Pharmacal,  Mytinger  &  Casselberry  Inc.,  Allis 
Chalmers  Mfg.,  Aero-Mayflower  Transit  Co., 
Avco  Mfg.  Corp.  (Crosley  div.),  Barbasol,  CBS- 
Columbia  Inc.,  Helene  Curtis,  Falstaff  Brewing, 
General  Tire  &  Rubber  Co.,  Harrison  Products, 
Hexol  Inc.,  Lemon  Products  Advisory  Board; 
Realemon-Purina;  Table  Products;  Vitamin  Corp. 
of  America. 

While  B*T's  breakdown  of  time  sales  at- 
tempts to  be  inclusive  in  its  listings  and  totals, 
certain  business  items  which  would  alter  an 
"average"  October  week's  activity  are  omitted. 
Among  these  are  one-time  shots,  for  example 
the  World  Series  broadcasts  on  MBS  in  October, 
saturation  plans  such  as  that  of  Chrysler  Corp. 
which  involved  some  six  CBS  programs  last 
October,  Pabst  Brewing's  sponsorship  of  the 
Turpin-Olson  boxing  bout  that  month,  State 
Farm  Insurance  Co.'s  National  Corn  Picking 
Contest  on  407  MBS  stations,  etc. 

Also  eliminated  from  the  figures  are  net- 
work purchases  by  sponsors  wherein  the  total 


Radio 

Network  Time 

Sales 

For 

Fall 

Hours  of  Network  Conn 

mercials 

Network 

Per  Week 

On  Air  in 

Sold  as  of 

Sold  as  of 

Oct.  '53 

Aug.  15,  '53 

Aug.  15,  '54 

DAYTIME 

ABC 

25:47'/2 

20:15 

23:37'/2 

CBS 

41:571/2 

44:35'/2 

27:37'A 

MBS 

19:10 

17:12y2 

15:00 

NBC 

25:02V2 

25:07'/2 

22:27'/2 

Total 

111:571/2 

i07:ioy2 

88:42i/2 

EVENING 

ABC 

1  1 :07'/2 

8:25 

7:45 

CBS 

24:48'/2 

18:05 

7:20 

MBS 

6:21 

6:40'/2 

4:54 

NBC 

17:15 

17:15 

13:20 

Total 

59:32 

50:2516 

33:19 

TOTALS 

ABC 

36:55 

28:40 

31:2216 

CBS 

66:46 

62:40'/2 

34:57'/2 

MBS 

25:31 

23:53 

19:54 

NBC 

42:17V2 

42:2214 

35:47'/. 

Total 

171:29'/2 

157:36 

1 22:01  y2 

Broadcasting 


Telecasting 


stations  are  less  than  20.  Where  more  than  one 
sponsor  participates  in  a  show,  time  is  divided 
equally  except  in  some  instances  where  one  of 
the  participants  sponsors  more  time  per  week 
than  another  participant. 

Reflecting  the  network  radio  situation  this 
fall,  Publishers  Information  Bureau  only  a  fort- 
night ago  released  data  showing  that  although 
combined  radio-tv  network  billings  for  the  first 
seven  months  of  1954  were  up  about  19% 
over  the  same  period  last  year,  radio  billings 
had  slumped  almost  11.5%  [B»T,  Sept.  6]. 

That  same  week,  however,  Executives  Radio- 
Tv  Service,  Larchmont,  N.  Y.,  reported  a  gen- 
eral increase  of  radio  stations  being  used  by 
major  national  spot  advertisers. 

A  far  from  gloomy  outlook  is  given  by  BAB 
officials,  who  upon  their  return  from  a  summer 
swing  of  three  months  of  sales  clinics  with  more 
than  1,800  station  executives  and  salesmen  in 
37  cities,  said  in  New  York  that  stations  expect 
fall  business  to  be  the  best  in  history  for  radio. 

Another  impression  garnered  by  the  BAB 
spokesmen  was  that  tv  has  become  "just  an- 
other competitor  and  not  particularly  a  formid- 
able one"  at  the  local  level  in  markets  where  tv 
has  been  established  for  some  years. 

Auto  Advertising  Problems 

Automobile  dealer  advertising,  with  manu- 
facturers sharing  the  cost,  is  about  the  only 
trouble  spot  in  stations'  revenue  pictures,  BAB 
maintained,  but  steadily  increasing  cooperative 
advertising  allowances  from  appliance  manufac- 
turers, some  improvement  in  the  chain  store 
situation,  and  greater  improvement  in  depart- 
ment store,  specialty  shop  and  supermarket 
patronage  of  radio  stations  were  noted  in  all 
sections  of  the  country. 

Network  sales  heads,  surveying  the  coming 
season,  summarized  the  fall  outlook  thus: 

Charles  T.  Ayres,  vice  president  in  charge  of 
the  ABC  Radio  network:  "The  record  of  ABC 
Radio  network  this  year  speaks  for  itself.  The 
latest  PIB  figures  for  the  first  seven  months  of 
this  year  show  that  ABC  Radio's  gross  time 
sales  are  equal  to  those  of  the  comparable  1953 
period.  This  is  contrary  to  the  trend  in  network 
radio,  according  to  the  PIB  figures. 

"It  is  also  a  matter  of  record  that  ABC 
Radio's  gross  time  sales  for  lune  and  luly  of 
this  year  are  8%  above  those  of  1953,  again 
contrary  to  the  trend  in  network  radio.  We  are 
not  prognosticators  nor  fortune  tellers.  But 
selling  radio  is  our  business.  We  are  hopeful 
that  ABC  Radio  network's  gross  time  sales  this 
year  will  be  higher  than  those  of  1953." 

lohn  Karol,  vice  president  in  charge  of  sales, 
CBS  Radio,  noted:  "During  the  past  six  years, 
all  advertising  media  have  been  operating  in  an 
area  of  change  as  they  have  absorbed  television 
into  the  media  fraternity.  Network  radio  has 
felt  the  turbulence  of  readjustment  more  than 
other  forms  of  advertising.  This  process  of 
learning  to  live  with  the  new  member  of  the 
family  has  now  come  to  its  conclusion.  And  we 
believe  there  are  no  new  media  developments 

(Text  continued  on  page  38.  Detailed  tables  of 
network  advertisers  overleaf.) 

September  13,  1954    •    Page  35 


4-b 


Radio  Network  Advertisers  for  Fa!!,  1954  Compared  to  1953 


Gross  Time 

Stations 

Hours  Per 

Advertiser 

Charges 

Net- 

Oct. 

Oct. 

Week 

Proqram 

Oct.  '53 

work 

1953 

1954 

1953 

1954 

Aaolpn  S  Liu. 

Arthur  Godfrey 

CBS 

206 

dO:07V2 

Aero-Mayflower  Transit  Co. 

News 

ABC 

n 

1:00 

Alii-      rimi-.-r.rr        i> 'I  ■'-«■,          c  r- 

a ii is- una imers  ivir  g .  lo. 

INat  1   rarm  &  Home  Hour 

NBC 

200 

d0:30 

American  Dairy  Assn. 

dod  nope  onow 

"7 1  PO  ^ 
/  1  ,OZ  J 

NBC 

158 

161 

0:30 

0:30 

American  Federation  of  Labor 

Frank  Edwards,  News 

99,301 

MBS 

152 

1:15 

Harry  Flannery 

MBS 

202 

1:15 

American  Home  Products 

Romance  of  Helen  Trent 

100,155 

CBS 

186 

192 

dl:15 

dl:15 

Front  Page  Farrell 

44,009 

NBC 

150 

dl:15 

Our  Gal  Sunday 

98,692 

CBS 

179 

192 

dl:15 

dl:15 

Just  Plain  Bill 

44,131 

NBC 

151 

d0:37V2 

Gabriel  Heatter 

88,976 

MBS 

520 

522 

0:30 

0:30 

American  Safety  Razor  Corp. 

Frank  Goss,  News 

6,877 

CBS 

20 

d0:30 

Walter  Wincbell 

ABC 

341 

0:07'/2 

American  Telephone  &  Telegraph  Co. 

The  Telephone  Hour 

62,752 

NBC 

200 

200 

ri.in 

U:ou 

n .  in 
U:ju 

American  Tobacco  Co. 

Jack  Benny 

AO  QQQ 
07,000 

CBS 

212 

206 

0:30 

0:30 

The  American  Way 

CBS 

213 

0:30 

The  Big  Story 

63,757 

NBC 

205 

0:30 

Doug  Edwards,  News 

CBS 

206 

0:15 

Anheuser-Busch  Inc. 

Rill  CIaph 

diii  otern 

1  A~7  1Q.A 
\  4/  ,004 

ABC 

300 

344 

1:15 

1:15 

Animal  Foun dation  Inc. 

Galen  Drake 

1  I  ,  JO  .3 

75 

d0:15 

ritfirUr       Antflll  In, 

tnar  les   a  wen  inc. 

Martin  Block 

ABC 

216 

d0:45 

Hair  Care 

ABC 

216 

dl:00 

Armour  &  Co. 

Dial  Dave  Garroway 

1  f\Q  OQO 

NBC 

129 

dl:15 

C  '  l  I            KA  r-f~*  ^.  n     0  U-ll,, 

ribber  Mcbee  &  Molly 

NBC 

n 

0:15 

It  Pays  To  Be  Married 

NBC 

n 

d0:15 

Assg molies  of  God 

Revival  Time 

ABC 

344 

d0:30 

*VcCO                     S°'               r     .1          \kl  I, 

rootball  uofn6  ot  trie  weeK 

NBC 

200 

d2:00 

Borbosol  Co. 

a  lyne  \/'meo            «     r * 

MBS 

569 

d0:45 

oeKins  van  &  storage  lo. 

HollyV"/ood  AAusic  Hall 

4  1 50 

(-DC 

24 

0:30 

World  Today — Carroll  Alcott 

2^960 

CBS 

20 

d0:45 

Beltone  Hearing  Aid  Co. 

Paul  Harvey,  Comments 

22  006 

ABC 

1 24 

1 22 

0:15 

0:15 

Gabriel  Heatter 

MBS 

537 

0-.07V2 

Best  Foods 

Ralph  Story  s  Backyard 

3  210 

CBS 

21 

d0:15 

diock  urug  \_o 

Gabriel   Heatter,  News 

29  1 23 

MBS 

385 

d0:12'/2 

Br istol-My ers  Co. 

Nora  Drake 

roc 

206 

d0:37V2 

Godfrey  Digest 

roc 
Do 

206 

d0:15 

Burl i n gton  Mi  lis  Corp . 

Cameo  Serenade  Room 

62  836 

A  r>  r~ 
A  BC 

86 

1:00 

Calgon  Inc. 

Galen  Drake 

roc 

66 

d0:10 

Campana  Corp. 

diii   on  aae  i ,   rNew  s 

13  593 

CBS 

1 88 

d0:05 

Arthur  Godfrey 

CBS 

205 

d0:30 

Campbell  Soup  Co. 

Double  or  Nothing 

1 92  220 

ABC 

349 

d2:05 

Cannon  AAills  Inc. 

Give  and  Take 

35  715 

CBS 

1  JO 

d0:30 

Carnation  Co. 

St  a  rs  Over  Hollywood 

45  928 

CBS 

20  i 

d0:30 

CBS  Newsroom — Sunday  Desk 

2  000 

CBS 

23 

d0:10 

^A^he n  a  Girl  Ma r r ies 

ABC 

291 

dl:15 

Carter  Products  Inc. 

Squad  Room 

7,200 

MBS 

486 

0:01p 

\A/—  1  *  „  -   \a/:  n  ^  l  a  1 1 

Walter  Wmchell 

23,948 

ABC 

341 

0:07V2 

Fibber  McGee  &  Molly 

NBC 

n 

0:05 

Second  Chance 

NBC 

n 

d0:05 

It  Pays  To  Be  Married 

NBC 

n 

d0:05 

City  Hospital 

CBS 

204 

d0:30 

Meet  Corliss  Archer 

CBS 

206 

0:15 

Chesebrough  Mfg.  Co. 

Dr.  Christian 

65,800 

CBS 

189 

0:30 

Christian  Reformed  Church 

Back  to  God  Hour 

24,382 

MBS 

271 

268 

d0:30 

d0:30 

Chrysler  Corp. 

You  Bet  Your  Life 

63,384 

NBC 

205 

200 

0:30 

0:30 

Roy  Rogers 

NBC 

200 

0:30 

Cities  Service  Co. 

Band  of  America 

48,142 

NBC 

133 

1 18 

0:30 

0:30 

Clinton  Foods  Co. 

Arthur  Godfrey 

67,056 

CBS 

192 

d0:37'/2 

Club  Aluminum  Products  Co. 

Club  Time 

4,470 

a  or- 
ABC 

42 

d0:15 

Coca-Cola  Co. 

Coke  Time 

22,049 

MBS 

356 

0:30 

Coke  Time 

103,480 

NBC 

204 

0:30 

Eddie  Fisher 

MBS 

205 

0:30 

Colgate-Palmolive  Co. 

The  Phrase  That  Pays 

79,160 

NBC 

196 

200 

dl :  1 5 

dl:15 

Lorenzo  Jones 

79,044 

NBC 

196 

200 

dl:15 

dl:15 

Strike  It  Rich 

158,063 

NBC 

196 

200 

d2:30 

d2:30 

Mr.  &  Mrs.  North 

68,296 

CBS 

206 

0:30 

Louella  Parson's  Show 

42,992 

CBS 

189 

0:15 

Our  Miss  Brooks 

59,484 

CBS 

206 

0:30 

CBS  Columbia  Inc. 

Amos  'n  Andy 

CBS 

206 

0:15 

Congress  of  Industrial  Organizations 

John  W.  Vandercook,  News 

107,329 

ABC 

149 

159 

1:15 

1:15 

Consolidated  Cosmetics 

Bergen -McCarthy 

33,495 

CBS 

199 

0:15 

Continental  Baking  Co. 

Make  Up  Your  Mind 

70,276 

CBS 

55 

57 

dl:15 

dl:15 

Advertiser 
Proaram 


Gross  Time  Stations  Hours  Per 

Charges  Net-      Oct.     Oct.  Week 

Oct.  '53         work      1953     1954       1953  1954 


Source  of  October  1953  dollar  figures:  Publishers  Information  Bureau 

d  —  Daytime,  before  6  p.m.;  n  —  number  of  stations  unknown;  p  —  participation; 
*  —  Total  time  costs  for  full   program  package. 


Corn  Products  Refining  Co. 

Sunshine  Sue 
Cream  of  Wheat  Corp. 

Theatre  of  Today 
Credit  Union  Nat'l  Assn. 

Gabriel  Heatter 

Twenty  Questions 

Lome  Greene 

Helene  Curtis  Industries 

Robert  Q.  Lewis 
Dawn  Bible  Students  Assn. 

Frank  &  Ernest 
Edison  Chemical  Corp. 

Edward  R.  Murrow 
William  Edris  Co. 

CBS- News  room — Sunday  Desk 
Electric  Auto-Lite  Co. 

Suspense 
Electric  Cos.  Advertising  Program 

Meet  Corliss  Archer 
Emerson  Drug  Co. 
Falcon 
Deadl  ine 
Titus  Moody 
Eno — Scott  &  Bowne 
FBI  in  Peace  &  War 
Meet  Millie 
Mr.  Keen 
Ex-Lax  Inc. 

Modern  Romances 
FalstafF  Brewing 

Game  of  the  Day 
Faultless  Starch  Co. 

Faultless  Starch  Time 
Firestone  Tire  &  Rubber  Co. 
The  Voice  of  Firestone 
The  Voice  of  Firestone 
First  Church  of  Christ  Scientist 

Monitor  Views  the  News 
Florida  Citrus  Commission 

Florida  Calling 
Flotil  Products  Co. 

Galen  Drake 
Ford  Motor  Co. 

Edward  R.  Murrow 
Free  Methodist  Church  of  N.  Amer 

Light  &  Life  Hour 
Gen.  Conference  of  Seventh-Day  , 
Adventists 
Voice  of  Prophecy 
Voice  of  Prophecy  ~~ 
General  Electric  Co. 
Playhouse 
Meet  Mr.  McNutley 
Adventures  of  Ozzie  &  Harriet 
Bing  Crosby  Show 
General  Foods  Corp. 
Renfro  Valley 
Father  Knows  Best 
Bob  Hope 
Log  Cabin  .News 
Wendy  Warren,  News 
Roy  Rogers 
Robert  Q.  Lewis 
Gunsmoke 
Second  Mrs.  Burton 
Beulah 
Galen  Drake 
Sanka  Salutes 
Sunday  Morn ing 
General  Mills 

Whispering  Streets 
Lone  Ranger 
Sam  Hayes 
The  Bill  Ring  Show 
Betty  Crocker 
Joe  Emerson's  Hymn  Time 
Silver  Eagle 
General  Motors 
Dinah  Shore 
Your  Land  &  Mine 
Arthur  Godfrey 
Jackson -Trout,  News 
General  Tire  &  Rubber  Co. 

Harry  Wismer 
Gillette  Co. 

Romance  of  Helen  Trent 
Corliss  Archer 
Our  Miss  Brooks 
Fights 

Breakfast  Club 
Whispering  Streets 
Family  Skelton 

Wizard  of  Odds 

Fun  for  All 

Turn  to  a  Friend 

Arthur  Godfrey 

This  Is  Nora  Drake 

One  Man's  Family 

Stella  Dallas 

Young  Widder  Brown 

People  Are  Funny 

Frank  Sinatra 

Boxing 
Glamorene  Inc. 

Arthur  Godfrey 
B.  F.  Goodrich  Co. 

Weekend 
Goodyear  Tire  &  Rubber  Co. 

Greatest  Story 
Gospel  Broadcasting  Assn. 

Old  Fashioned  Revival  Hour 
Billy  Graham  Evangelistic  Assn. 

Hour  of  Decision 


48  286 

f^Db 

70 

dl:15 

31  557 

roc 
V_Do 

1 59 

d0:25 

21  876 

MBS 

513 

0:15 

15^354 

MBS 

68 

0:08 

MBS 

i  446 

I  d0:05 

1  405 

1  0:05 

CBS 

206 

d0:15 

15,050 

MBS 

387 

365 

d0:15 

d0:15 

553 

CBS 

23 

0:07V2 

500 

CBS 

23 

d0:10 

72,276- 

CBS 

196 

0:30 

39,210 

ABC 

289 

0:25 

12,000 

MBS 

48 1 

0:01p 

12^000 

MBS 

481 

0:01  p 

6  750 

MBS 

501 

0:10 

21  851 

CBS 

1 98 

0:10 

28',026 

CBS 

199 

0:10 

27  936 

CBS 

1 99 

0:10 

75  465 

ABC 

330 

d0:45 

MBS 

160 

d2:00 

6,312 

NBC 

71 

aO:  1 5 

60,606 

NBC 

158 

U:oU 

ABC 

314 

0:30 

14,508 

ABC 

46 

n 

u :  i  j 

U:  10 

MBS 

547 

d2:05 

CBS 

206 

C'U  U  j 

CBS 

123 

0*45 

10,376 

ABC 

56 

n 

dO -30 

d0"30 

22,440 

MBS 

314 

303 

Ar\.  in 
au:ou 

d0:30 

19,914 

ABC 

153 

297 

C1U:  JU 

d0:30 

17,006 

CBS 

205 

0:30 

85,845 

CBS 

206 

0:30 

41,787 

ABC 

240 

0:15 

68^540 

CBS 

204 

0:30 

27,359 

CBS 

108 

d0:45 

55,016 

NBC 

151 

0:30 

124,813 

NBC 

160 

dl:15 

8,056 

NBC 

149 

0:05 

93,174 

CBS 

161 

dl:15 

45,845 

NBC 

149 

0:25 

17,'378 

CBS 

85 

d0:50 

46,456 

CBS 

99 

0:25 

86,692 

CBS 

145 

163 

dl:00 

dl:15 

63,483 

CBS 

121 

0:45 

12,105 

CBS 

151 

1 18 

d0:05 

d0:25 

9,294 

CBS 

99 

84 

0:05 

0:05 

CBS 

118 

d0:25 

71,220 

ABC 

248 

329 

dl:00 

dl:15 

114,976 

ABC 

173 

172 

1:15 

1:15 

13,192 

ABC 

42 

45 

dl:15 

dl:15 

19,896 

ABC 

119 

dl:15 

46,595 

ABC 

286 

318 

d0:45 

d0:45 

4,222 

ABC 

23 

dl:15 

ABC 

180 

1:15 

73,840 

NBC 

175 

200 

0:30 

0:30 

47,148 

ABC 

334 

328 

0:15 

0:15 

76,604 

CBS 

199 

205 

d0:37'/2  d0:37'/2 

CBS 

206 

dl:00 

MBS 

464 

d0:30 

CBS 

192 

d0:30 

CBS 

206 

0:15 

CBS 

206 

0:15 

91  994 

ABC 

319 

0:30 

41J32 

ABC 

310 

d0:30 

52,353 

ABC 

326 

d0:40 

70,' 103 

CBS 

175 

0:37V2 

47,632 

CBS 

181 

1 

d0:15 

0:371/2 

46,634 

CBS 

205 

d0:30 

53^863 

ABC 

297 

dl:00 

66,176 

CBS 

205 

206 

d0:37V2  d0:30 

37,451 

CBS 

197 

206 

d0:30 

d0:30 

NBC 

200 

d0:30 

NBC 

174 

d0:30 

NBC 

174 

d0:30 

NBC 

200 

0:15 

NBC 

200 

0:30 

NBC 

200 

0:30 

CBS 

206 

dO:37V2 

5,233 

NBC 

176 

d0:10 

38,280 

ABC 

330 

n 

d0:30 

d0:30 

53,572 

ABC 

275 

254 

dl:00 

dl:00 

36,878 

ABC 

296 

292 

d0:30 

d0:30 

Page  36    •    September  13,  1954 


Broadcasting    •  Telecasting 


Gross  Time 

Stat 

ons 

Hours 

Per 

Advertiser 

Charges 

Net- 

Oct. 

Oct. 

Week 

Program 

Oct.  '53 

work 

1953 

1954 

1953 

1954 

Green  Giant  Co. 

Houseparty 

28,445 

CBS 

173 

d0:15 

Greystone  Corp. 

Galen  Drake 

13,051 

CBS 

89 

d0:15 

Gruen  Watch  Co. 

Walter  Winchell 

23,902 

ABC 

341 

0:07'/2 

Hall  Brcs.  Inc. 

Hall  of  Fame 

67,684 

CBS 

199 

0:30 

Harrison  Products  Inc. 

The  Shadow 

MBS 

554 

d0:30 

Hawaiian  Pineapple  Co. 

Houseparty 

CBS 

175 

d0:15 

Healing  Waters  Inc. 

Dr.  Oral  Roberts 

17,51 1 

ABC 

151 

312 

d0:30 

d0:30 

Hexol  Inc. 

Dr.  Paul 

NBC 

34 

dO  :37  V 

Highland  Church  of  Christ 

Herald  of  Truth 

25,038 

ABC 

179 

168 

d0:30 

d0:30 

Hills  Bros.  Coffee  Inc. 

Ruth  Ashton 

9,504 

CBS 

45 

d0:25 

George  A.  Hormei  &  Co. 

Music  With  Hormei  Girls 

34,397 

CBS 

125 

d0:30 

International  Cellucotton  Products 

Co. 

Robert  Q.  Lewis 

33,831 

CBS 

200 

dO:37V2 

International  Harvester  Co. 

Man  on  the  Go 

125,928 

NBC 

152 

1:15 

Andrew  Jergens  Co. 

Time  for  Love 

46,475 

CBS 

130 

0:30 

Johns-Man ville  Corp. 

Bill  Henry,  News 

68,713 

MBS 

433 

454 

0:25 

0:25 

S.  C.  Johnson  &  Son 

News  Shows 

168,731 

MBS 

543 

480 

d3:00  | 

d0:50 
d0:55 

Fred  Jordan  Inc. 

The  Church  in  the  Home 

3,712 

ABC 

38 

d0:30 

Kaiser  Motors  Corp. 

Lowell  Thomas 

177,056 

CBS 

1 56 

1:15 

N.  Y.  Philharmonic  Symphony 

83,147 

CBS 

199 

dl:30 

i/0|i.n_  f- _ 

Wild  Bill  Hickok 

75,571 

MBS 

453 

475 

dl:15 

dl:15 

Arthur  Godfrey 

10,651 

CBS 

188 

201 

d0 : 37 1/2  d0:30 

Houseparty 

52,024 

CBS 

192 

201 

d0:15 

d0:30 

Knomark  Mfg.  Co. 

Arthur  Godfrey 

66,616 

CBS 

193 

d0:37'/2 

The  Lambert  Co. 

Adventures  of  Ozzie  &  Harriet 

32,772 

ABC 

321 

0:15 

Advertiser 
Program 


Gross  Time 
Charges 
Oct.  '53 


Net- 
work 


Stations 
Oct.  Oct. 
1953  1954 


Hours  Per 
Week 
1953  1954 


Lemon  Products  Advisory  Board 

Falcon 

Squad  Room 
Counterspy 
Lever  Bros.  Co. 
Lux  Radio  Theatre 
Arthur  Godfrey 
Aunt  Jenny 
Godfrey  Talent  Scouts 
Houseparty 
Falcon 

Mickey  Spillane 
Deadline 

Official  Detective 

Take  a  Number 

Lux  Radio  Theatre 
Lewis  Food  Co. 

Shirley  Thomas 
Lewis-Howe  Co. 

Fibber  McGee  &  Molly 

It  Pays  To  Be  Married 

Second  Chance 
Liggett  &  Myers  Tobacco  Co. 

Les  Griffith,  News 

Arthur  Godfrey 

Perry  Como 

Dragnet 

Gunsmoke 

Perry  Como 

Second  Chance 
Locke  Stove  Co. 

Duke  of  Paducah 
Longines-Wittnauer 

Symphonette 

Symphonette 

Choraliers 

Larry  Lesueur 
P.  Lorillard  Co. 

Mon.  Morning  Headlines 

Taylor  Grant,  News 

Two  for  the  Money 

Queen  for  a  Day 
Lutheran  Church — Missouri  Synod 

Lutheran  Hour 
M.  J.  B.  Co. 

Chet  Huntley,  News 
Manhattan  Soap  Co. 

Family  Skelton 

Wizard  of  Odds 

Woman  in  My  House 
Mars  Inc. 

People  Are  Funny 

People  Are  Funny 
Mennen  Co. 

Frank  Goss,  News 
Metropolitan  Life  Insurance  Co. 

Alan  Jackson,  News 
Miles  Labs. 

Hilltop  House 

News  of  the  World 

Curt  Massey  Time 

Curt  Massey  Time 
Break  the  Bank 
One  Man's  Family 
Break  the  Bank 
Just  Plain  Bill 
Milner  Products  Co. 
Robert  Q.  Lewis 


MBS 
MBS 
MBS 


508 
508 
508 


0:01p 
0:01p 
0:01p 


119,376 

CBS 

187 

1:00 

46,408 

CBS 

196 

199 

d0 : 37  V2  d0:30 

121,683 

CBS 

181 

195 

dl:15  dl:15 

59,016 

CBS 

173 

163 

0:30  0:30 

52,861 

CBS 

181 

186 

d0:45  d0:45 

MBS 

479 

0:01p 

MBS 

479 

0:01p 

MBS 

479 

0:01p 

*9,000 

MBS 

479 

0:01p 

*9,000 

MBS 

479 

0:01p 

NBC 
2,640  CBS 


9,749 
4,268 
4,572 

86,127 
85,575 
146,198 
63,671 


12,415 

29,898 
4,416 
67,621 


28,863 
35,663 
85,610 
119,868 

30,036 

9,526 

69,608 
33,239 
127,637 

58,616 


7,241 

39,769 

93,148 
147,737 

96,712 

105,001 
71,849 
1 45,090 


NBC 
NBC 
NBC 

ABC 
CBS 
MBS 
NBC 
CBS 
CBS 
NBC 

CBS 

CBS 
CBS 
CBS 
CBS 

ABC 
ABC 
CBS 
MBS 

MBS 

ABC 

CBS 
CBS 
NBC 

CBS 
NBC 

CBS 

CBS 

CBS 
NBC 

CBS 

MBS 
NBC 
NBC 
MBS 
NBC 


12,861  CBS 


28 

189 
143 
157 

327 
211 
522 
205 


26 

123 
123 
110 


343 
334 
206 
525 

485 
56 
175 
180 
195 

172 


22 

30 

147 
184 

149 

475 
161 
182 


122 


200 

21  d0:25 

n  0:15 
n  d0:15 
n  d0:15 

0:25 
d0:45 

0:45 
200  0:30 
206 
206 


1:00 

d0:30 

0:05p 
d0:05p 
d0:05p 


0:30 
0:30 
0:45 

d0:05 


0:30 

126  d0:30 

126  0:30 

126  1:00 
126 

341  0:15 

337  0:15 

206  0:30 

551  dl:15 

465  d0:30 

dl:15 

0:371/2 
I  d0:15 
I  0:371/2 
dl:15 

0:30 


d0:30 
0:30 
0:30 
0:30 

0:15 
0:15 
0:30 
dl:15 

d0:30 


200 

31 
184 

161 

472 
184 


d0:45 

1:15 

dl:15 
1:15 
j  d0:15 
1  1:15 
dl:15 
dl:15 
1:15 


d0:15 


0:15 

1:15 
1:15 

dl:15 

dl:15 
dl:15 


Source  of  October  1953  dollar  figures:  Publishers  Information  Bureau 

d  —  Daytime,    before    6    p.m.;    n  —  number    of    stations    unknown;    p  —  participation; 

*  —  Total  time  costs  for  full  program  package. 


Minnesota  Mining  &  Mfg.  Co. 

Arthur  Godfrey 
Philip  Morris  &  Co. 

My  Little  Margie 

Sports  Ten 

My  Little  Margie 
Motor  Products  Corp. 

Gabriel  Heatter 
Murine  Co. 

Beulah 

Cedric  Adams 

Larry  Lesueur,  News 

Gabriel  Heatter 

Fibber  McGee  &  Molly 

Amos  'n  Andy  Music  Hall 
Mutual  Benefit  Health  &  Accident  Assn 

Bob  Considine 

Bob  Considine 
Mytinger  &  Casselberry  Inc. 

Nutrilite  Show 
National  Biscuit  Co. 

Arthur  Godfrey 
National  Dairy  Products  Corp. 

The  Great  Gildersleeve 

Edgar  Bergen 
National  Homes  Corp. 

Gabriel  Heatter 
Naumkeag  Steam  Cotton  Co. 

Paula  Stone 
Nehi  Corp. 

Robert  Q.  Lewis 
North  American  Van  Lines  Inc. 

CBS  Newsroom— Sunday  Desk 

Gabriel  Heatter 
Owens-Corning  Fiberglass  Corp. 

Arthur  Godfrey  Digest 
Pacific  Western  Oil  Corp. 

Alex  Drier  and 

This  Farming  Business 
Packard  Motor  Car  Co. 

News 

Pan  American  Coffee  Bureau 

Ralph   Story's  Backyard 

Mickey  Spillane 

Official  Detective 
Pet  Milk  Co. 

Truth  or  Consequences 

Mary  Lee  Taylor 

Arthur  Godfrey 
Philco  Corp. 

Edwin  C.  Hill 

Playhouse 

Breakfast  Club 
Pillsbury  Mills  Inc. 

Houseparty 

Arthur  Godfrey 
Procter  &  Gamble  Co. 

Rosemary 

Young  Dr.  Malone 
Road  of  Life 
Pepper  Young's  Family 
FBI  in  Peace  &  War 
Mr.  Keen 

Welcome  Travelers 
Right  to  Happiness 
Brighter  Day 
Backstage  Wife 
Guiding  Light 
Ma  Perkins 
Perry  Mason 
Life  Can  Be  Beautiful 
Road  of  Life 
Squad  Room 
Falcon 

Mickey  Spillane 

Deadline 

Official  Detective 

Take  a  Number 
Prudential  Insurance  Co.  of  America 

Jack  Berch  Show 

Fibber  McGee  &  Molly 
Quaker  Oats  Co. 

Queen  for  a  Day 

Sgt.  Preston  of  the  Yukon 

Man  on  the  Farm 

Breakfast  Club 
Radio  Bible  Class 

Radio  Bible  Class 

Radio  Bible  Class 
Radio  Church  of  God 

The  World  Tomorrow 
Radio  Corp.  of  America 

Phil  Harris-Alice  Faye  Show 

One  Man's  Family 

McGee-Molly 

Second  Chance 

It  Pays  To  Be  Married 

Weekend 

Road  Show 
Ralston-Purina  Co. 

Eddie  Arnold  Show 

Space  Patrol 
Realemon-Puritan  Co. 

Breakfast  Club 
Rexall  Drug  Inc. 

Amos  'n'  Andy 

Gabriel  Heatter 
R.  J.  Reynolds  Tobacco  Co. 

Squad  Room 

Walk  a  Mile 

Grand  Ole  Opry 

Falcon 

Mickey  Spillane 
Official  Detective 
Squad  Room 
Counterspy 
Richfield  Oil  Corp. 
Richfield  Reporter 


CBS 

206 

d0:30 

67,592 

CBS 

203 

145 

0:30 

0:30 

123,343 

MBS 

450 

0:50 

26,592 

MBS 

368 

0:50 

55,01 4 

MBS 

519 

527 

0:15 

0:07  V2 

28,503 

CBS 

1 54 

0:15 

18,009 

CBS 

167 

0:05 

9,032 

CBS 

163 

d0:15 

MBS 

529 

0:07  72 

NBC 

0:05p 

CBS 

206 

0:15 

I. 

29,541 

NBC 

1 82 

0:15 

MBS 

564 

0:15 

NBC 

146 

0:30 

68,651 

CBS 

201 

204 

dO :  37 1/2 

d0:30 

65,939 

NBC 

183 

0:30 

CBS 

206 

1:00 

59,614 

MBS 

362 

d0:30 

11,836 

MBS 

544 

d0:15 

CBS 

164 

d0:15 

2,394 

CBS 

45 

d0:10 

20,785 

MBS 

385 

d0:20 

33,960 

CBS 

203 

d0:30 

17,020  NBC 


141,526  ABC 


29 


346 


30      dl:30  dl:30 

J  1 :07V2 
/  dl  :07'/2 


2,943 

CBS 

21 

d0: 121/2 

MBS 

510 

0:01p 

MBS 

510 

0:01p 

74,282 

NBC 

179 

0:30 

40,569 

NBC 

169 

d0:30 

CBS 

206 

d0:37'/2 

34,986 

ABC 

275 

0:25 

54  839 

ABC 

273 

Q.3Q 

121^674 

ABC 

342 

330 

dl:15 

d0:45 

76,169 

CBS 

192 

204 

dl  :00 

dl:00 

100,51 1 

CBS 

203 

204 

dl  :07'/2 

d0:30 

71 ,757 

CBS 

1 16 

103 

dl  :15 

dl  :15 

74^690 

CBS 

162 

160 

dl:15 

dl  :15 

83  340 

NBC 

177 

143 

dl  :15 

dl  :15 

84, 1 42 

NBC 

180 

176 

dl:15 

dl  :15 

22,348 

CBS 

198 

oho 

27,874 

CBS 

199 

0:10 

1 50,749 

NBC 

163 

164 

dl:15 

dl:30 

83,750 

NBC 

171 

176 

dl:15 

dl:15 

77,264 

CBS 

175 

173 

dl:15 

dl:15 

80,158 

NBC 

192 

188 

dl:15 

dl:15 

76,428 

CBS 

161 

132 

dl:15 

dl:15 

84,729 

CBS 

166 

170 

dl  :  1  5 

dl:15 

77,844 

CBS 

173 

163 

dl:15 

dl:15 

84,977 

NBC 

184 

dl:15 

71,830 

CBS 

154 

dl:15 

3,000 

MBS 

486 

0:01p 

MBS 

481 

0:01p 

MBS 

481 

0:01p 

MBS 

481 

0:01p 

MBS 

481 

0:01p 

*22,500 

MBS 

481 

0:01p 

68,948 

ABC 

297 

d0:25 

NBC 

n 

0:25p 

36,372 

MBS 

541 

d0:30 

56,620 

MBS 

393 

409 

dl:00 

dl:00 

30,144 

MBS 

414 

d0:30 

ABC 

335 

d0:45 

9,920 

ABC 

28 

n 

d0:30 

d0:30 

27,593 

MBS 

303 

259 

d0:30 

d0:30 

3,241 

ABC 

80 

n 

d0:25 

d0:30 

79,589 

NBC 

205 

0:30 

NBC 

200 

0:15 

NBC 

n 

0:10p 

NBC 

n 

d0:05p 

NBC 

n 

d0:05p 

NBC 

n 

d0:05p 

NBC 

n 

d0:05p 

32,774 

NBC 

107 

0:30 

48,777 

ABC 

349 

n 

d0:30 

d0:30 

ABC 

307 

d0:45 

68,440 

CBS 

212 

0:30 

29,123 

MBS 

384 

dO:  121/2 

6,000 

MBS 

486 

0:01p 

61,855 

NBC 

199 

200 

0:30 

0:30 

29,442 

NBC 

94 

96 

0:30 

0:30 

MBS 

416 

509 

0:01 

0:01p 

MBS 

416 

509 

0:01 

0:01p 

*19,500 

MBS 

416 

509 

0:01 

0:01p 

MBS 

509 

0:01p 

MBS 

509 

0:01p 

26,858 

NBC 

21 

21 

1:30 

1:30 

Broadcasting    •    Telecasting  September  13,  1954    •    Page  37 


Gross  Time 

Advertiser  Charges 
Program  Oct.  '53 

Rockwood  &  Co. 

Breakfast  Club 
The  S.  O.  S.  Co. 
Falcon 

Spillane  * 

Deadline  * 

Official  Detective  * 

Take  a  Number  *33,000 
Safeco  Auto  &  Fire  Ins.  Co.  of  America 

Edward  R.  Murrow  1,076 
Schering  Corp. 

Gabriel  Heatter  52,352 
Seeman  Bros.  Inc. 

This  Is  Nora  Drake  77,028 

Whispering  Streets 

Sheila  Graham 
Staley  Mfg.  Co. 

Arthur  Godfrey 
Standard  Oil  Co.  of  California 

The  Whistler  6,292 

The  Standard  Hour  12,130 
Standard  Oil  of  Indiana 

Larry  Lesueur  103,652 

Edward  R.  Murrow 

Rhvthm  on  the  Road 
Star-Kist  Foods  Inc. 

Arthur  Godfrey  61,960 
State  Farm  Insurance  Cos. 

Cecil  Brown  30,625 

Jack  Brickhouse 


Stations 
Net-      Oct.  Oct. 
work      1953  1954 


ABC 

MBS 
MBS 
MBS 
MBS 
MBS 

CBS 

MBS 

CBS 
ABC 
ABC 

CBS 

CBS 
NBC 

CBS 
CBS 
CBS 

CBS 

MBS 
MBS 


482 
482 
482 
482 
482 

22 

468 

196 


28 
26 


85 


197 
470 


509 
509 


346 


206 


25 


198 


500 
504 


Source  of  October  1953  dollar  figures:  Publishers  Information  Bureau 
d  —  Daytime,    before    6    p.m.;    n  —  number    of    stations  unknown; 
*  —  Total  time  costs  for  full  program  package. 


Hours 

Per 

Gross  Time 

Stations 

Hour; 

Per 

Week 

Advertiser 

Charges 
Oct.  53 

Net- 

Oct. 

Oct. 

Week 

1953 

1954 

Program 
Sterling  Drug  Co. 

work 

1953 

1954 

1953 

1954 

d0:30 

Ladies  Fair 

140,800 

MBS 

540 

d2:05 

Stella  Dallas 

89,498 

NBC 

164 

174 

dl:15 

d0:45 

0:01p 

0:01  p 

Mystery  Theatre 

61 ,780 

ABC 

344 

1:00 

0:01p 

My  True  Story 

154,105 

ABC 

260 

257 

d2:05 

d2:05 

0:01p 

Young  Widder  Brown 

89,499 

NBC 

164 

174 

dl:15 

d0:45 

0:01p 

0:01p 

Stewart-Warner 

0:01p 

John  Cameron  Swayze 

31,376 

NBC 

199 

0:30 

Sun  Oil  Co. 

dO:22V2 

Three  Star  Extra 

79,579 

NBC 

34 

34 

1:15 

1:15 

0:15 

Swift  &  Co. 

Breakfast  Club 

228,361 

ABC 

334 

318 

d2:30 

dl:30 

d0:45 

Sky  King 

64,451 

MBS 

539 

d0:50 

dl:00 

Table  Products  Co. 

No  School  Today 
Tide  Water  Associated  Oil  Co. 

ABC 

84 

d0:30 

d0:05 

Football 

12,686 

ABC 

44 

d3:00 

d0:30 

Van  Camp  Sea  Food  Co. 

Robert  Q.  Lewis 

CBS 

206 

d0:15 

0:30 

Vitamin  Corp.  of  America 

1:00 

1:00 

Weekend  News 

ABC 

278 

dl:50 

White  House  Co. 

0:521/2 

Top  Hit 

16,028 

MBS 

231 

d2:00 

1:15 

Whitehall  Pharmacol  Co. 

d0:30 

Our  Miss  Brooks 
J.  R.  Wood  &  Sons 

CBS 

206 

d0:15 

dO:37V2  d0:30 

Lanny  Ross 

22,788 

MBS 

538 

d0:15 

William  Wrigley  Jr.  Co. 

0:10 

dO:  10 

Gene  Autry 

53,775 

CBS 

192 

196 

0:30 

0:30 

d0:10 

Johnny  Dollar 
FBI  in  Peace  &  War 
Dr.  Thomas  Wyatt 

66,364 

CBS 
CBS 

194 
194 

0:30 

0:25 

p  —  participation; 

Wings  of  Healing 

23,489 

MBS 

309 

294 

d0:30 

d0:30 

Wings  of  Healing 

19,136 

ABC 

137 

n 

d0:30 

d0:30 

Global  Frontiers 

MBS 

285 

d0:15 

(Continued  from  page  35) 

in  the  offing  that  will  adversely  affect  network 
radio. 

"It  is  true  that  other  media  will  face  some 
continuing  adjustments  because  of  other 
changes.  The  development  of  color  television 
will  bring  new  pressures  to  bear  on  magazines. 
The  growth  of  suburban  newspapers  will,  pos- 
sibly, tighten  the  reins  on  the  metropolitan 
dailies.  The  extension  of  billboard-free  super 
highways  will  depress  outdoor  displays.  None 
of  these  stresses  will  influence  network  radio. 
Now  it  is  possible  to  consider  radio's  values 
within  a  media  framework  of  relative  calm. 

"What  our  medium  offers  the  advertisers  will 
be  recognized  as  unique  and  desirable.  Our 
coverage  is  almost  every  home  in  the  United 
States.  Our  reach  is  founded  on  the  fact  that 
radio  can  be  heard  in  some  115  million  dif- 
ferent places,  including  29  million  automobiles. 
The  delivery  of  our  medium  grows  out  of  the 
fact  that  in  a  week,  measured  only  in  the  home, 
92%   of  all  the  radio  households  use  their 


MR.  KAROL 


MR.  AYRES 


radios — and  they  listen  more  than  20  hours  out 
of  each  week. 

"The  interest  of  people  in  hearing  what  radio 
has  to  say  is  further  italicized  by  their  con- 
tinuing heavy  purchase  of  sets — over  12  million 
of  them  last  year. 

"On  this  broad  base  of  accessibility  and 
usage,  radio  offers  the  advertiser  the  unique 
combination  of  frequency,  audience  accumula- 
tion and  low  cost.  To  take  full  advantage  of 
these  factors,  the  CBS  Radio  network  has  de- 
veloped a  nighttime  schedule  that  combines 
the  highest-rated  group  or  half-hour  evening 
programs  with  Monday-Friday  strip  program- 
ming. Our  studies  show  that  the  advertiser  who 
sponsors  these  strips  at  night  can  expect  the 


same  values  that  have  been  proved  in  daytime 
strip  programming — with  one  important  dif- 
ference. At  night,  there  is  far  greater  audience 
availability — working  women  and  men,  for  ex- 
ample. 

"We  believe  that  these  habit-forming  strips 
will  give  the  advertiser  very  real  values.  He 
will  reach  big  audiences  of  different  people  all 
through  the  week  and  he  will  reach  many  of 
his  listeners  many  times  in  the  week.  He  will 
do  so  at  a  low  cost  and  an  exceptionally  efficient 
cost-per-thousand.  And  by  so  doing,  he  will 
have  made  all  his  advertising  in  all  media  more 
effective.  He  will  have  extended  his  reach  with 
a  minimum  of  duplication  and  he  will  have 
increased  his  cost  efficiency. 

"The  documentation  of  advertisers'  new- 
found realization  of  network  radio's  worth  is 
in  the  number  of  extensions  we  have  had  of 
contracts  that  were  originally  intended  to  run 
for  13  weeks.  Network  radio,  CBS  Radio,  has 
delivered.  It  is  our  intention,  with  our  new 
programs  and  program  scheduling,  to  have  it 
deliver  even  more." 

From  Adolf  N.  Hult,  MBS  vice  president  in 
charge  of  sales: 

"The  fourth  quarter  sales  outlook  for  Mutual 
not  only  is  stronger  than  it  was  this  time  last 
year  but  is  enhanced  by  the  inauguration  Oct. 
4  of  another  new  Mutual  participating  vehicle 
— Madeleine  Carroll  in  Story  Time — rto  be 
broadcast  Mondays  through  Fridays,  10:45  to 
11:00  a.m. 

"Agency  and  advertiser  reaction  to  this  re- 
cently announced  vehicle  has  been  emphatically 
favorable,  and  if  the  success  of  Mutual's  night- 
time multi-message  series  is  any  clue,  con- 
siderable new  business  should  result. 

"Although  the  seven-month  network  billing 
position  is  slightly  off  compared  with  the  bill- 
ings for  the  same  period  in  1953,  I  look  forward 
to  a  fourth  quarter  which  should  exceed  the 
same  period  of  1953  by  a  substantial  margin 
when  the  new  business  from  our  daytime  plan, 
plus  the  billings  already  on  the  books  are 
totaled. 

Frederic  L.  Horton,  NBC  director  of  radio 
network  sales,  said: 

"The  vitality  of  NBC  Radio,  pushing  ahead 
on  a  broad  base  of  unique  programming  and 
sales  concepts,  is  reflected  in  renewed  and 
mounting  interests  among  advertisers  and  agen- 
cies, both  large  and  small. 

"Within  recent  weeks,  the  largest  and  the 
smallest  advertisers  have  taken  a  new  look  at 
radio,  and  the  smart  advertising  buyers  at  the 


MR.  HULT 


-  ! 

MR.  HORTON 


agencies  are  talking  it  up  more  and  more 
among  their  clients. 

"Here  is  fresh,  tangible  evidence  of  NBC 
Radio's  growing  stature  and  its  increasing  ap- 
peal to  forward-looking  advertisers: 

"With  Fibber  McGee  and  Molly  sold  out, 
we  are  adding  the  Great  Gildersleeve  as  another 
evening  participation  program  to  meet  sponsor 
demand  for  this  flexible  type  of  sales  plan. 
Segments  of  Gildy  have  already  been  sold  to 
start  in  October. 

"For  the  first  time  in  many  years,  NBC 
Radio's  Saturday  network  football  schedule 
is  completely  sold  out. 

"More  evening  half-hour  programs  have 
been  purchased  on  NBC  Radio  than  on  any 
other  network.  These  half-hour  shows  embrace 
such  top  rated  offerings  as  People  Are  Funny, 
Dragnet,  You  Bet  Your  Life,  The  Big  Story, 
Walk  A  Mile,  Dennis  Day  Show,  The  Tele- 
phone Hour,  Band  of  America,  Roy  Rogers 
Show,  and  Grand  Ole  Opry.  In  addition,  NBC 
Radio  offers  fifteen  minute  and  hour-long  shows 
of  the  calibre  of  Lux  Radio  Theatre,  Frank 
Sinatra  Show  and  the  Dinah  Shore  Show. 

"Radio  is  ever  expanding  in  the  ways  that 
can  offer  advertisers  more  coverage  and  greater 
advertising  dollar  efficiency  than  any  other 
media.  NBC  Radio  as  it  has  in  the  past  will 
continue  to  lead  the  way  to  this  expansion. 

"NBC  Radio  network  sales  looks  forward 
to  a  'new  look'  toward  radio  on  the  part  of 
agencies  and  advertisers.  Where  can  adver- 
tising dollar  values  be  obtained  at  the  low 
cost  of  network  radio?" 

"Spot  radio  is  now  in  a  highly  competitive 
race  with  spot  tv,"  according  to  Reg  Rollinson, 
general  manager  of  The  Crusade  for  Spot 
Radio,  sponsored  by  Station  Representatives 
Assn.    He  told  B»T: 

"This  fall  will  show  the  evidence  of  a  sub- 


Page  38    •    September  13,  1954 


Broadcasting    •  Telecasting 


RADIO  BUSINESS 


ADVERTISERS  &  AGENCIES 


stantial  movement  of  many  of  radio's  oldest 
spot  sponsors  into  partial  tv  campaigns,  largely 
on  an  experimental  basis. 

"But  radio  need  not  be  pessimistic  about  the 
eventual  outcome  of  this  strong  competition, 
since  there  are  many  new  radio  advertisers  this 
fall  to  take  up  the  slack.  And  there  are  in  the 
wind  at  least  two  gigantic  spot  campaigns, 
which  if  they  are  eventually  worked  out  will 
give  a  hearty  boost  to  the  fall  statistics. 

"Everyone  connected  with  spot  radio  should 
be  alerted  to  the  fact  that  spot  radio  is  now 
and  will  be  for  some  years  engaged  in  an  all- 
out  industry  fight  to  maintain  and  increase  its 
volume.  No  longer  can  we  count  on  an  auto- 
matic, easy-selling,  year-to-year  increase  in 
total  spot  radio  volume.  1953  showed  an  ex- 
traordinary increase  in  national  spot  radio.  But 
1954,  starting  off  well  in  the  first  quarter,  went 
into  a  slump  in  the  second  and  third  quarters. 
We  always  expect  a  revival  in  the  fall  months. 

"Whether  the  new  advertisers  coming  into 
spot  radio  will  make  up  this  deficit  remains  to 
be  seen.  One  thing  we  can  be  sure  of — we  must 
develop  many  more  new  spot  radio  advertisers. 

"Here  are  the  significant  trends: 

"1 — Since  radio  is  the  only  total  mass 
medium  (99%  of  homes,  30  million  cars,  count- 
less hours  of  listening  by  people  at  work  and 
on  portable  sets), 
advertisers  who  have 
entrusted  their  total 
mass  sales  job  to 
spot  radio  are  now 
hugely  successful. 

"2 — The  most  re- 
cent  publicized 
stories  of  successful 
advertising  of  food 
and  drug  products 
exclusively  in  spot 
radio  has  started 
new  thinking  in 
campaign  planning 
circles. 

"3 — The  creative  possibilities  of  spot  radio 
in  its  many  phases,  local,  service  programs, 
block  programming,  are  in  the  process  of  being 
turned  into  campaigns. 

"4 — Saturation  radio  campaigns  are  growing 
in  number. 

"5 — There  never  was  in  advertising  a  sub- 
stitute for  frequency.  Spot  radio,  because  of  its 
low  cost  and  totality  as  a  medium,  gives  the 
advertiser  the  opportunity  for  frequency  of 
message." 


MR.  ROLLINSON 


STANDARD  BUYS 
PRO  GRID  GAMES 

Oil  company  will  sponsor  Chi- 
cago Bears  and  Cardinals 
games  in  18  markets. 

FOOTBALL  continues  to  ripple  Midwest  ad- 
vertising activity  with  Standard  Oil  Co.  (of 
Indiana)  again  in  the  forefront  as  a  sponsor. 

ABC,  Chicago,  announced  that  Standard  has 
signed  to  sponsor  the  first  half  of  the  Chicago 
Bears  and  Cardinals  National  Football  League 
telecasts  in  about  18  markets.  Half  of  each  of 
the  12  home  contests  of  the  two  teams  will  be 
offered  to  local  advertisers  in  Standard  markets, 
with  the  football  series  slated  to  get  underway 
Sept.  26. 

ABC-TV  also  was  reported  to  be  continuing 
discussions  for  sponsorship  of  NCAA's  tv  grid 
slate.  It  was  understood  Thursday  that  the 
network  is  trying  to  sell  the  remaining  package 
to  national  advertisers  on  the  basis  of  spon- 
sorship per  quarter  of  each  game  throughout 
the  country,  thus  abandoning  the  regional  ad- 
vertiser pitch. 

Humble  Oil  &  Refining  Co.  and  Carnation 
Co.  have  committed  themselves  thus  far  as  reg- 
ional sponsors  in  Texas  and  on  the  West  Coast, 
respectively  [B«T,  Sept.  6;  At  Deadline,  Aug. 
30].  In  Chicago,  a  number  of  advertisers  re- 
portedly were  interested  last  week  in  regional 
sponsorship. 

NBC's  o&o  WMAQ  Chicago  reportedly  has 
signed  Mission  Dry  Corp.,  Los  Angeles  (Mis- 
sion Cola),  for  half-game  sponsorship  of  cer- 
tain select  college  football  broadcasts  this  fall, 
starting  Sept.  25.  Agency  is  The  Caples  Co. 

Standard's  commitments,  placed  through 
D'Arcy  Adv.  Co.,  Chicago,  call  for  sponsor- 
ship of  telecasts  on  these  stations  [WBKB  (TV) 
Chicago  will  not  carry  them  locally  because 
of  NFL  restrictions]: 

WOOD-TV  Grand  Rapids,  Mich.;  WOI-TV 
Ames,  Iowa:  WISH-TV  Indianapolis;  KCMO- 
TV  Kansas  City,  Mo.;  WMIN-TV  Minneapolis; 
KBTV  (TV)  Denver;  KEDD  (TV)  Wichita; 
WSIV  (TV)  Elkhart,  Ind.;  WCIA  (TV)  Cham- 
paign, 111.;  KMTV  (TV)  Omaha;  WTVH-TV 
Peoria,  111.;  WREX-TV  Rockford,  111.;  WHBF- 
TV  Rock  Island,  111.;  KSD-TV  St.  Louis,  Mo.; 
KYTV  (TV)  Springfield,  Mo.,  and  WICS  (TV) 
Springfield,  HI. 

Three  North  Dakota  stations  also  are  tenta- 


EXECUTIVES  of  two  companies  set  to  alternate  sponsorship  of  the  new  George  Gobel 
show,  which  debuts  on  NBC-TV  Oct.  2,  meet  for  an  informal  chat  with  the  comedian 
and  NBC-TV's  sales  chief  in  Chicago.  L  to  r:  Edward  R.  Hitz,  NBC  Chicago  tv  sales 
manager;  E.  W.  Wilson,  vice  president  and  general  manager,  Armour  &  Co.  (soaps 
and  chemicals);  Mr.  Gobel,  and  Jule  Miller,  vice  president  of  Pet  Milk  Co.  Armour 
and  Pet  Milk  will  rotate  weekly  sponsorship  of  the  Saturday  evening  program. 


tively  slated  to  carry  the  telecasts,  subject  to 
"cable  connections,"  according  to  Standard. 
They  are  WDAY-TV  Fargo;  KCIB-TV  Minot 
and  KXIB-TV  Valley  City. 

Wesley  I.  Nunn,  Standard  advertising  man- 
ager, said  the  fall  schedule  calls  for  at  least 
"double  the  number  of  tv  stations  the  company 
used  for  these  games  last  year."  Additionally, 
Standard  will  sponsor  Bears  Quarterback  Club, 
a  series  of  film  highlights,  each  Monday  eve- 
ning on  WGN-TV  Chicago. 

The  Bears  and  Cards  reportedly  represent 
two  of  three  NFL  clubs  which  have  con- 
tracted for  separate  regional  tv  sponsorship  of 
their  contests,  exclusive  of  arrangements  made 
by  DuMont  for  network  coverage  of  top  NFL 
games. 

MAXON  RESIGNS 
PACKARD  ACCOUNT 

RESIGNATION  of  the  Packard  Motor  Car 
Co.  account  by  Maxon  Inc.,  national  advertis- 
ing agency  with  headquarters  in  Detroit,  effec- 
tive Dec.  15,  was  announced  last  week  by  Lou 
R.  Maxon,  president. 

Maxon  has  served  Packard  for  two  and  a 
half  years.  Before  that,  Young  &  Rubicam 
Inc.  handled  the  account  for  several  years. 

Packard  sponsors  the  Martha  Wright  show 
Packard  Program  on  ABC-TV,  Sundays  8:30- 
9  p.m.  The  firm  reportedly  has  a  $2.5  million 
radio-tv  advertising  budget. 

Serutan  Takes 
Two  DuMont  Shows 

SERUTAN  CO.  has  signed  a  $2.5  million  con- 
tract for  two  programs,  each  for  52  weeks,  on 
WABD  (TV)  New  York  and  the  DuMont  net- 
work, Gerry  Martin,  DuMont's  director  of  sales, 
announced  last  week. 

The  $2.5  million  figure,  according  to  Mr. 
Martin,  covers  time  and  talent  costs  for  One 
Minute,  Please,  a  new  comedy  panel  show,  ef- 
fective Sept.  24,  and  Life  Begins  at  Eighty, 
which  Serutan  is  renewing  for  the  third  straight 
year,  effective  Sept.  26. 

Effective  with  the  sponsorship  starting  date 
of  One  Minute,  Please  on  behalf  of  Pharma- 
ceutical Inc.  (Serutan  subsidiary)  for  Geritol, 
the  program  will  shift  from  Tuesday  8:30- 
9  p.m.  to  Friday  9-9:30  p.m.  EST.  Life  Begins 
is  telecast  Sunday  at  9:30-10  p.m.  EST.  Agency 
for  both  is  Edward  Kletter  Assoc. 

Pharmaceutical  also  is  a  co-sponsor,  with 
the  American  Chicle  Co.,  of  Rocky  King,  Detec- 
tive on  DuMont  Sundays. 

Sylvania  Electric  Names 
J.  Walter  Thompson  Co. 

SYLVANIA  Electric  Products  has  named  J. 
Walter  Thompson  Co.  as  its  advertising  agency, 
effective  Nov.  3. 

IWT  will  replace  Cecil  &  Presbrey  Inc.  and 
Roy  S.  Durstine,  and  will  be  engaged  in  product 
advertising  and  merchandising  projects  of  a 
company-wide  and  divisional  nature,  according 
to  B.  K.  Wichstrum,  Sylvania  vice  president  and 
director  of  sales. 

"Whereas  our  exact  advertising  budget  figures 
cannot  be  released,  they  are  obviously  in  the 
several-million  category  and  rank  high  among 
national  advertisers."  Mr.  Wichstrum  said. 
"Our  sales  are  approaching  the  annual  total  of 
$300  million,  and  this  figure  will  steadily  in- 
crease in  the  years  ahead.  Growth  should  be 
especially  rapid  in  television,  commercial  elec- 
tronics and  atomic  energy." 


Broadcasting 


Telecasting 


September  13,  1954 


Page  39 


ADVERTISERS  &  AGENCIES 


Boyle-Midway  Schedules 
Campaign  for  Cleanser 

BOYLE-MIDWAY  Inc.,  New  York,  is  sched- 
uling the  largest  advertising  campaign  in  its 
history  for  its  Easy-Off-Oven  cleanser  this  fall, 
Al  Debaggis,  sales  manager  of  the  company, 
announced  last  week. 

Network  television  and  radio  shows  along 
with  national  magazines  will  be  used  by  Boyle- 
Midway,  which  acquired  the  oven  cleanser  last 
January. 

Starting  this  month  the  television  schedule 
includes  sponsorship  of  The  Secret  Storm  on  83 
CBS-TV  stations  and  Love  of  Life  on  99  CBS- 
TV  stations.  Effective  Oct.  5,  the  company  will 
sponsor  The  Romance  of  Helen  Trent  on  187 
CBS  Radio  stations.  Geyer  Adv.,  New  York,  is 
the  agency 

Seehafer  to  NL&B  Post 

APPOINTMENT  of  Gene  F.  Seehafer,  former- 
ly research  and  sales  promotion  manager  for 
CBS  Radio  in  Chi- 
cago, to  the  research 
staff  of  Needham, 
Louis  &  Brorby,  that 
city,  has  been  an- 
nounced  by  the 
agency. 

While  no  official 
announcement  was 
forthcoming  early 
last  week  from  CBS 
Radio,  it  was  re- 
ported that  Carl 
Gylfe,  sales  service 
manager,  had  been 
appointed  to  suc- 
MR.  SEEHAFER  ceed  Mr.  Seehafer. 

Johnson  Shows  Wax  Via  C-C 

CLOSED-CURCUIT  telecast  using  the  format 
of  the  Robert  Montgomery  Presents  program 
(NBC-TV)  was  presented  last  Friday  from  the 
Hudson  Theatre  in  New  York  by  Johnson's 
Wax,  sponsor  of  the  program,  to  introduce  a 
new  product.  Super  Hard  Gloss  Glo-Coat  self 
polishing  floor  wax,  to  distributors  and  dealers 
assembled  at  luncheon  meetings  in  34  cities 
throughout  the  country.  Mr.  Montgomery  in- 
troduced the  show  in  the  manner  of  his  Mont- 
gomery Presents  series.  Others  slated  to  be  on 
hand  to  discuss  their  respective  Johnson-spon- 
sored shows  were  commentator  Cecil  Brown, 
MBS;  comedian  Robert  Q.  Lewis,  CBS-TV, 
and  Leon  Ames  and  Lurene  Tuttle  of  Life 
With  Father,  CBS-TV.  Company  officials 
scheduled  to  appear  included  President  H.  F. 
Johnson,  Executive  Vice  President  Fred  Farwell 
and  Marketing  Vice  President  Ray  Carlson. 

Maytag  Plans  Radio-Tv  Spot 

BROADCAST  media  will  be  utilized  by  the 
Maytag  Co.,  Newton,  Iowa  (home  laundry 
machines)  this  fall  as  part  of  an  extensive 
selling  and  marketing  campaign  at  the  re- 
tail dealer  level,  it  was  reported  last  week. 
McCann-Erickson  Inc.,  Chicago,  will  direct 
the  drive  calling  for  radio  and  tv  spot  an- 
nouncements and/or  programs.  The  extent 
of  the  broadcast  phase  was  not  revealed.  News- 
papers, magazines  and  point-of-purchase  ma- 
terial also  will  be  used.  Maytag  claims  about 
15,000  dealers. 


Pancakes-and-Syrup 

BISQUICK  (General  Mills)  and  Log 
Cabin  syrup  (General  Foods)  will  join 
forces  during  October  to  promote  pan- 
cakes-and-syrup.  Local  radio  and  two 
television  shows,  General  Mills'  Valiant 
Lady  and  Bob  Crosby  program,  will  be 
used. 


SPOT  NEW  BUSINESS 

Underwood  Corp.,  N.  Y.,  conducting  three- 
week  20-second  and  one-minute  tv  spot  cam- 
paign in  30  markets  for  new  Leader  portable 
typewriter.  Firm  also  prepared  radio  spots  to 
be  given  dealers  for  further  promotion.  Agency: 
Brooke,  Smith,  French  &  Dorrance,  same  city. 

John  H.  Wilkins  Co.  (coffee),  Washington,  con- 
ducting 90-day  1,000  tv  spot,  3,450  radio  spot 
campaign  in  Washington  market.  Agency:  M. 
Belmont  Ver  Standig  Inc.,  same  city. 

Curtis  Publishing  Co.,  Phila.,  placing  radio  and 
tv  spot  schedule  in  major  markets  Sept.  14- 
15-16.  Agency:  Young  &  Rubicam,  N.  Y. 

Drug  Trading  Co.,  Toronto,  to  start  in  Septem- 
ber weekly  quarter-hour  Yesterday's  Newsreel 
on  CHCH-TV  Hamilton.  Ont.,  and  CFPL-TV 
London,  Ont.  Agency:  J.  J.  Gibbons  Ltd., 
Toronto. 

NETWORK  RENEWALS 

The.  Nestle  Co.,  White  Plains,  N.  Y.,  renews 
The  Jackie  Gleason  Show  (CBS-TV,  Sat.,  8-9 
p.m.  EST)  starting  Sept.  25. 

International  Salt  Co.  (Sterling  Table  Salt  and 
other  salt  products),  Scranton,  Pa.,  renews  pro- 
motion campaign  on  6  p.m.  edition,  Yankee 
Network  News  Service,  Yankee  Network  (New 
England).  Agency:  Scheideler,  Beck  &  Wer- 
ner Inc.,  N.  Y. 

Joseph  Schlitz  Brewing  Co.,  Milwaukee,  instead 
of  the  customary  26  weeks  renewal  policy  ad- 
hered to  in  connection  with  its  radio-tv  pro- 
grams, has  renewed  CBS-TV  Schlitz  Playhouse 
of  Stars  for  52  weeks,  effective  late  in  October. 
Approximately  $1,250,000  has  been  budgeted 
for  production  by  Meridian  Pictures,  Holly- 
wood, with  William  Self  as  associate  producer. 
Series  is  on  a  year-round  basis,  using  a  new 
film  each  week  instead  of  re-runs.  Agency: 
Lennen  &  Newell  Inc. 

AGENCY  APPOINTMENTS 

Food  Assoc.  Inc.  (RoseKist  popcorn  distribu- 
tors), L.  A.,  appoints  Mogge-Privett  Inc.,  same 
city. 

Allen  Kirkpatrick  Co.  (frozen  oyster  products), 
Rehobeth  Beach,  Delaware,  appoints  Blaine- 
Thompson  Co.,  N.  Y. 

Federal  Life  &  Casualty  Co.,  Battle  Creek, 
Mich.,  appoints  Zimmer,  Keller  &  Calvert  Inc., 
Detroit,  effective  Dec.  \. 

Rhode  Island  Development  Council  appoints 
Bo  Bernstein  &  Co.,  Providence,  R.  I.,  for  State 
of  Rhode  Island  vacation  and  resort  adver- 
tising. 

Blumenthal  Bros.  Chocolate  Co.,  Phila.,  ap- 
points Feigenbaum  &  Wermen  Adv.  Agency, 
same  city. 

Republican  State  Committee  of  New  Jersey  ap- 
points Lewin,  Williams  &  Saylor,  N.  Y.,  for 


New  Jersey  Republican  campaign,  with  account 
being  serviced  from  Newark  office. 

Hanovia  Chemical  &  Mfg.  Co.,  Newark,  N.  L, 
appoints  Cayton  Inc.,  N.  Y. 

AGENCY  SHORTS 

Mahoney  &  Howard  Adv.,  N.  Y.,  forms  foreign 
advertising  department  to  adapt  copy  treatment, 
mechanics,  production  and  media  selection  to 
specific  target  audiences  here  and  abroad. 
Peter  Sebastian  will  be  in  charge;  Pierre  Deb 
will  be  assistant  to  Mr.  Sebastian 

John  W.  Shaw  Adv.  Inc.,  Chicago,  moves  from 
Rush  St.  to  51  E.  Superior  St. 

Dancer-Fitzgerald-Sample  Inc.,  N.  Y.,  elected 
to  sustaining  membership  in  Adv.  Federation 
of  America,  same  city. 

Power  &  Condon,  Chattanooga,  Tenn.  and  Fox 
&  MacKenzie,  Phila.,  elected  to  membership 
in  American  Assn.  of  Adv.  Agencies,  N.  Y. 

Needham,  Louis  &  Brorby,  Chicago,  will  rent 
office  space  in  new  Prudential  Co.  Mid-America 
Bldg.,  with  provision  for  projection  of  color 
tv  films,  starting  in  January  1956. 

Hutchins  Adv.,  N.  Y.,  transfers  handling  of 
Philco  Corp.,  Phila.,  print  advertising  to  latter 
city  office. 

Denman  &  Baker  Inc.,  Detroit,  moves  to  larger 
quarters,  1012  Buhl  Bldg. 

Diamond  &  Sherwood  Inc.,  S.  F.,  moves  to 
larger  quarters,  same  address,  821  Market  St. 

Phil  Bradley  Adv.,  Minneapolis,  changes  name 
to  Bradley-Fyten-Rian. 

W.  B.  Doner  &  Co.,  Milwaukee,  moves  to 


Page  40 


September  13,  1954 


BETTY  FURNESS,  Westinghouse  tv  sales- 
woman, with  W.  D.  Lewis,  vice  president 
of  Westinghouse  Electric  Co.  of  Europe, 
greets  Charles  Bauer  of  Schutz,  S.  A., 
Westinghouse  distributor  in  Switzerland, 
at  a  Western  European  Westinghouse  Dis- 
tributor convention  in  Paris.  A  film  re- 
cording of  CBS-TV  Studio  One's  "Camille" 
and  product  demonstrations  by  Miss  Fur- 
ness  were  shown  to  the  400  distributors 
who  attended  the  two-day  meeting. 

Broadcasting    •  Telecasting 


We  got  'em  COVERED 


FROM  ALL  ANGLES! 


j\*S  one  of  the  most  research-minded  television  stations 
in  the  world,  WHO-TV  has  (and  is  rapidly  enlarging)  the 


same  reliable  television  audience  information  that  WHO 
offers  on  its  radio  audience. 

Briefly,  WHO-TV  now  reaches  over  227,000  television  sets 
in  central  Iowa  —  approximately  one  of  every  five  families 
(1,111,400  people).  Of  these,  566,300  are  urban  —  545,100 
are  rural.  These  1.1  million  people  have  an  effective  buying 
income  of  over  1.7  billion  dollars. 

WHO-TV  went  on  the  air  April  25,  programming  from 
6  a.m.  to  12  midnight.  In  addition  to  the  best  of  NBC-TV 
attractions,  WHO-TV  features  one  of  the  nation's  largest 
local-talent  staffs,  which  means  really  heads-up  local 
programming,  too.  Ask  Free  &  Peters! 


WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
-TV 
»TV 
-TV 
-TV 
-TV 
-TV 
WHO-TV 
WHO-TV 
WHO-TV 
.WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 
WHO-TV 

WHO-W 

nnel  13  •  Des  Moines  •  nbc 

Col.  B.  J.  Palmer,  President 
P.  A.  Loyet,  Resident  Manager 
Free  &  Peters,  Inc. 
National  Representatives 


PREVENT 
FOREST 
FIRES! 


WHY  BUY  121  WHEN  3  WILL  DO  THE  JOB? 


WBC's  five  50,000-watt,  clear  channel  radio  stations  cover  26  million  customers.  You  might 
buy  a  total  of  121  stations — every  one  at  least  a  5,000-watter — before  you  equaled  WBC's 
coverage.  Of  course,  you  wouldn't.  But  why  buy  even  three,  four  or  seven  stations  to  reach  the 
audience  you  reach  with  one  WBC  station? 

Buy  WBC  radio.  You'll  save  bookkeeping.  You'll  save  scheduling  headaches.  You'll  save 
money — because  the  more  you  buy,  the  more  you  save.  You'll  make  money — because  WBC 
radio  is  famous  for  Audience  Action.  Have  it  worked  out  for  you.  Call  any  WBC  station  .  .  . 
WBC's  National  Representatives  ...  or  Eldon  Campbell,  WBC  National  Sales  Manager,  at 
Plaza  1-2700,  New  York. 

WESTINGHOUSE  BROADCASTING  COMPANY,  Inc. 

Wbz-wbza  .  wbz-tv,  Boston;  kyw  •  wptz,  Philadelphia;  kdka,  Pittsburgh;  wowo,  Fort  Wayne; 

KEX,  Portland;  KP1X,  San  Francisco 

National  Representatives,  Free  &  Peters,  Inc.  •  KPIX  represented  by  The  Katz  Agency,  Inc. 


•ADVERTISERS  &  AGENCIES' 


quarters,  suite  406,  Varsity  Theatre  Bldg.,  1324 
Wisconsin  Ave.;  telephone:  West  3-9315. 

Ad  Fried  &  Assoc.,  Oakland,  Calif.,  opens 
office  in  San  Francisco,  260  Kearney  St.;  tele- 
phone: Yukon  2-1291. 

Blitz  Adv.,  Portland,  Ore.,  moves  Seattle  offices 
to  Grosvenor  House,  2519  Fifth  Ave.;  tele- 
phone remains:  Mutual  1990. 

Al  Paul  Lefton  Co.,  N.  Y.,  moves  to  new  offices, 
71  Vanderbilt  Ave.;  telephone:  Murray  Hill 
9-7470. 

Western  Adv.  Agency  Inc.,  L.  A.,  and  Yambert 

Inc.,  same  city,  merge  under  former's  name  with 
offices  at  4848  Wilshire  Blvd.;  telephone: 
Webster  8-2681. 

Cabat-Gill  Adv.  Agency,  Tucson,  and  Beck- 
man,  Hamilton  &  Assoc.  Inc.,  L.  A.,  approved 
for  associate  and  full  membership,  respectively, 
in  Southern  California  Advertising  Agencies 
Assn. 

A&A  PEOPLE 

Albert  Fertick,  formerly  owner-operator,  Gal- 
laudet  Pharmacy,  Washington,  to  The  Maryland 
Pharmaceutical  Co.,  Baltimore,  as  sales  execu- 
tive and  assistant  to  president. 

,T.  L.  Kaufman,  creative  and  merchandising 
dept.  head,  Grant  Adv.  Inc.,  Hollywood,  to 
Dodge  Bros.  Corp.  in  Southern  Calif,  as  public 
relations  director. 

Stewart  Faulkner,  former  public  relations  di- 
rector, Trans  World  Airlines,  L.  A.,  to  Con- 
tinental Air  Lines,  Denver,  in  similar  capacity. 

Herbert  A.  Carlson, 

formerly  with  Henri, 
Hurst  &  McDonald 
Inc.,  Chicago,  to 
Christiansen  Adv. 
Agency  Inc.,  same 
city,  as  vice  presi- 
dent  and  account 
executive. 

William    F.  Millar, 

associate  account  ex- 
ecutive. Fuller  & 
Smith  &  Ross  Inc., 
MR.  CARLSON  Cleveland,    to  Mc- 

Cann-Erickson  Inc., 
same  city  office,  as  account  executive. 

G.  Hutton  Hughes  appointed  executive  vice 
president,  lohn  Philips  Adv.  Co.,  Bloomfield, 
N.  J.,  in  charge  of  new  Easton,  Pa.,  office. 

George  Glavin,  West-Pacific  Adv.  Agency,  Se- 
attle, to  Pacific  National  Adv.  Agency,  same 
city,  as  merchandising  manager;  Grant  Merrill 

to  agency  as  radio-tv  producer. 

William  R.  Baker,  former  press  relations  man- 
ager, General  Foods  Corp.,  N.  Y.,  to  public 
relations  dept.,  Grant  Adv.,  same  city,  in  execu- 
tive capacity. 

Don  R.  Schwab,  former  head  of  production, 
Sportsvision  Inc.,  Hollywood,  to  William  W. 
Harvey  Inc.,  L.  A.,  as  film  production  dept. 
manager. 

Simon  Lam,  junior  art  director,  Doyle  Dane 
Bernbach  Inc.,  N.  Y.,  appointed  art  director, 
firm's  Los  Angeles  office. 


FILM 


GUILD  FILMS  SEEKS  PUBLIC  STOCK  SALE 


Radio-tv  production  and  dis- 
tribution firm  files  with  Securi- 
ties and  Exchange  Commission 
for  approval  of  public  offer- 
ing of  250,000  shares. 

GUILD  FILMS  Co.,  New  York,  last  week 
announced  it  has  filed  with  the  Securities  and 
Exchange  Commission  for  public  offering  of 
250,000  shares  of  the  company's  common  stock. 
Par  value  of  the  stock  is  $.10  per  share,  and 
a  Guild  Films  spokesman  said  stock  probably 
will  be  issued  at  $4  per  share  later  this  month. 

The  entire  offering,  when  issued,  has  been 
underwritten  by  Van  Alstyne,  Noel  &  Co., 
New  York.  Guild  Films  has  about  700,000 
shares,  with  60.25%,  or  450,000  shares,  held 
by  officers  of  the  firm. 

In  a  preliminary  prospectus  issued  by  Van 
Alstyne,  Noel  &  Co.,  it  was  stated  that  net 
proceeds  of  the  sale  of  the  securities  will  be 
used  for  payment  of  loans  amounting  to  $483,- 
994  and  for  other  liabilities  and  financing  of 
future  film  productions.  In  this  latter  connec- 
tion, the  prospectus  noted  that  Guild  Films  has 
entered  into  an  agreement  for  the  production 
and  distribution  of  a  program  series  starring 
Connie  Haines.  It  was  reported  that  the  tv 
film  series  of  39  episodes  is  expected  to  go 
into  production  within  the  next  six  months. 

Tracing  the  growth  of  Guild  Films,  which 
was  organized  two  years  ago,  the  prospectus 
observed  that  gross  amount  of  unbilled  con- 
tracts rose  from  $504,879  in  September  1953 
to  $2,164,960  in  August  1954.  Similarly,  it 
was  pointed  out,  net  income  rose  from  a  loss 
of  $1,520.88  for  the  period  lune  11,  1952,  to 
Feb.  28,  1953,  to  a  gain  of  $69,295.35  for  the 
period  Dec.  1,  1953,  to  June  30,  1954. 

Officers  and  directors  of  the  company  are 
Reuben  R.  Kaufman,  president  and  director; 
Louis  Millman,  vice  president  and  director;  Mrs. 
Jane  Kaufman,  secretary-treasurer  and  director; 
Charles  H.  Goldberg,  director,  and  William  E. 
Walker,  director.  Mrs.  Kaufman  will  resign 
and  will  be  replaced  as  a  director  by  David 
Van  Alstyne  Ir.,  a  partner  in  the  firm  of  Van 


Alstyne,  Noel  &  Co.  That  organization  will  be 
retained  as  financial  advisors  to  Guild  Films, 
starting  on  Jan.  1,  1955,  at  an  annual  com- 
pensation of  $6,000. 

It  was  pointed  out  in  the  prospectus  that  Mr. 
Kaufman's  compensation  has  been  set  at  $40,- 
000  per  year,  effective  June  1,  1954.  During 
the  fiscal  year  ending  Nov.  30,  1954,  Mr.  Kauf- 
man will  receive  remuneration  amounting  to 
$60,282,  representing  $32,500  as  salary  for  the 
current  fiscal  year  and  $27,782  representing  past 
unpaid  salary. 

Among  properties  produced  and/or  distrib- 
uted by  Guild  Films  are  Liberace,  178  markets; 
Life  With  Elizabeth,  68;  Joe  Palooka  Story,  33; 
Frankie  Laine  Show,  26;  Florian  ZaBach  Show, 
25;  Guild  Sports  Library,  12;  Liberace  Radio 
Show,  101;  Conrad  Nagel  Theatre,  Connie 
Haines  and  It's  Fun  to  Reduce  (not  yet  in  dis- 
tribution). 

TPA  Sells  'Showcase' 
For  10  Canadian  Markets 

IN  WHAT  was  claimed  to  be  "Canada's  largest 
single  television  program  sale,"  Television  Pro- 
grams of  American  Inc..  New  York,  has  ar- 
ranged with  Telepix  Movies  Ltd.  for  the  release 
of  Your  Star  Showcase,  featuring  Edward 
Arnold  in  ten  of  Canada's  12  tv  markets. 

Details  of  the  transaction  were  announced 
jointly  last  week  by  Michael  M.  Sillerman, 
TPA  executive  vice  president,  and  Lloyd  Burns, 
general  manager  of  Telepix  Movies.  It  calls 
for  sponsorship  of  the  program  by  Maple  Leaf 
Milling  Co.  in  Toronto,  Ottawa,  Montreal, 
Winnipeg,  St.  John,  Kingston,  Hamilton. 
Kitchener  and  London.  It  is  also  seen  in  Van- 
couver. Maple  Leaf  also  has  an  option  on  the 
rest  of  Canadian  stations  as  the  markets  open. 
It  agency  is  Cockfield,  Brown  Co.  Ltd.,  Mon- 
treal. 

Other  TPA  shows  carried  in  Canada  include 
The  Adventures  of  Ellery  Queen  in  Vancouver 
and  Winnipeg;  Ramar  of  the  Jungle  in  Toronto 
and  Ottawa,  and  the  Edward  Small  Features  in 
Montreal,  Toronto  and  Quebec  City. 


A  NEW  quarter-hour  tv  film  series  Spotlight  on  Hollywood,  consisting  of  newsfilm 
coverage  of  Hollywood  activities  plus  weekly  feature  interviews  with  top  stars  in  their 
homes,  is  launched  with  the  signing  of  Jim  Ameche,  KLAC  Hollywood  disc  m.c,  as 
host.  Congratulations  are  exchanged  by  (I  to  r)  seated;  Algernon  G.  Walker,  pro- 
ducer of  the  series,  and  Jack  Siegal,  director;  and  standing,  Mr.  Ameche;  George 
Bagnall,  head  of  George  Bagnall  &  Assoc.,  Beverly  Hills  distribution  firm  which  will 
handle  the  series,  and  Jack  O'Loughlin,  firm's  sales  manager. 


Page  44    •    September  13,  1954 


Broadcasting    •  Telecasting 


Radio's  renin'  in  Baltimore! 

-and  the  big  bargain  is  still  W-l-T-H 


lllllllfl 


143,000  radio  sets  sold  last  year,  only  48,000  TV  sets! 

W-I-T-H's  audience  is  bigger  now  than  ever!  And  the  rates  are  just  the  same. 

More  than  143,000  radio  sets  have  been  added  in  the  Baltimore  area.  Now — more 
than  ever — you  get  a  lot  for  a  little  from  W-I-T-H. 

Baltimore  is  a  tight,  compact  market.  W-I-T-H  covers  all  you  need  with  top  Nielsen— at  rates 
that  make  it  possible  to  get  the  frequency  of  impact  that  produces  sales. 

Get  your  Forjoe  man  to  give  you  the  whole  story  about  W-I-T-H  and  the  Baltimore  market. 


-in  Baltimore 


TOM    TINSLEY,  PRESIDENT 


REPRESENTED    BY    FORJOE    &  COMPANY 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  45 


MCA  Tv  to  Distribute 
'Lombardo/  'Badge'  Films 

TWO  new  half-hour,  39-episode  film  properties 
are  now  being  produced  for  MCA  Tv  Ltd. 
distribution,  the  firm  has  announced.  They 
are  Guy  Lombardo  and  His  Royal  Canadians 
and  Man  Behind  the  Badge.  Latter  program, 
MCA  Tv  claimed,  is  the  first  live  network 
(CBS)  show  to  be  put  on  film  for  syndication. 

The  Lombardo  film,  produced  in  New  York, 
was  directed  by  Herbert  Sussan.  The  Badge 
series  is  being  made  for  tv  only  by  Bernard  J. 
Prockter  in  Hollywood.  Charles  Bickford  is 
host  and  narrator  for  the  Badge  films,  which 
MCA  Tv  plans  to  release  for  local  and  regional 
use  in  late  December. 


GENERAL  ELECTRIC's  institutional  ad- 
vertising to  be  used  on  the  CBS-TV  Gen- 
eral Electric  Television  Theatre  starting 
Sept.  26,  is  discussed  by  (I  to  r)  Ronald 
Reagan,  production  supervisor  and  host 
of  the  26  live  and  26  film  program  series; 
Robert  Jackson,  in  charge  of  public  rela- 
tions, GE,  San  Francisco,  and  Walter 
Tibbals,  vice  president  in  charge  of  West 
Coast  production,  BBDO,  Hollywood. 


Baseball  Series  For  Sale 

NEW  quarter-hour  baseball  tv  film  series,  This 
Is  Baseball,  made  with  the  sanction  of  baseball 
commissioner  Ford  C.  Frick,  currently  is  being 
offered  for  1955  and  1956  sponsorship.  Pro- 
duced by  Emerson  Yorke  Studio,  New  York, 
and  being  sold  by  Pearson  Adv.,  also  New 
York,  the  series  consists  of  26  quarter-hours 
for  showing  in  1955  and  26  for  1956,  designed 
for  family  appeal.  Each  program  provides  bio- 
graphical material  on  a  big-league  player,  ac- 
companied by  demonstrations  of  key  plays  by 
the  performer  himself.  Pee  Wee  Reese,  Stan 
Musial,  Yogi  Berra,  Harvey  Kuenn,  Ed  Lopat, 
Red  Schoendienst,  Ted  Kluszewski,  Jim  Pier- 
sall,  Billy  Pierce,  Bob  Porterfield,  Ed  Mathews, 
and  Robin  Roberts  are  among  the  players 
filmed. 

ABC  Film  Opens  Two  Offices 

NEW  Dallas  and  Atlanta  sales  offices  of  ABC 
Film  Syndication  now  are  servicing  advertisers, 
agencies  and  tv  stations  in  the  Southwest  and 
Southeast,  George  T.  Shupert,  president,  said 
last  week  in  announcing  their  official  opening 
[B»T,  Aug.  30].  New  offices,  managers  and 
areas  of  the  firm  are:  Dallas,  3123  McKinney, 
Tel.:  Randolph  6302.  Howard  Anderson  is 
manager.  Territory  includes  Texas,  Okla- 
homa, Louisiana  and  Arkansas;  Atlanta,  66 
Eleventh  St.,  N.E.,  Tel.;  Atwood  3885.  Joseph 
Porter  is  manager.  Territory  includes  Georgia, 
Florida,  Tennessee,  North  Carolina,  South 
Carolina  and  Mississippi. 


FILM  SALES 

Official  Films  Inc.,  N.  Y.,  announces  sale  of 
Secret  File,  USA,  through  N.  W.  Ayer  &  Son, 
Phila.,  to  Ohio  Oil  Co.,  Findlay,  Ohio,  for 
sponsorship  in  12  mid  western  markets.  Firm 
also  reports  series  sold  in  New  York  City, 
Hollywood  and  Minnesota,  bringing  total 
markets  to  48. 

United  Television  Programs  Inc.,  Chicago, 
signs  Richfield  Oil  Corp.,  L.  A.,  to  sponsor 
Mayor  of  the  Town,  starring  Thomas  Mitchell, 

on  52-week  basis  in  31  markets  in  six  western 
states,  covering  California,  Oregon^  Idaho, 
Washington,  Nevada  and  Arizona.  Agency: 
Hixson  &  Jorgensen  Inc.,  L.  A. 

Interstate  Television  Corp.,  Hollywood,  sells 
28  full-length  motion  pictures  to  KING-TV 
Seattle. 

CBS  Television  Film  Sales  Inc.,  N.  Y.,  an- 
nounces purchase  by  Household  Finance  Corp., 
Chicago,  of  Files  of  Jeffrey  Jones  for  showing 
on  WNBK  (TV)  Cleveland  and  WJBK-TV  De- 
troit, bringing  total  markets  sold  to  100,  CBS 
reports.  Other  sales  include:  WMIN-TV  St. 
Paul;  WTOK-TV  Meridian,  Miss.;  KTVQ  (TV) 
Oklahoma  City.  Another  CBS-TV  film  pack- 
age, Annie  Oakley,  was  sold  to  Cedar  Grove 
Farms  for  showing  on  WTOK-TV  and  is  on 
WCHS-TV  Charleston,  W.  Va.,  bringing  total 
markets  to  118,  according  to  CBS. 

United  Producers-Distributors,  subsidiary  of 
Jerry  Courneya  Productions  Inc.,  Hollywood, 
announces  sale  of  Reel  Adventure  package, 
consisting  of  39  Lash  LaRue  westerns,  13 
Chimp  comedy  series  and  13  Noah  Beery  Jr. 
series  (all  quarter-hours),  to  KNXT  (TV)  Los 
Angeles. 

HarriScope  Inc.,  Beverly  Hills,  Calif.,  an- 
nounces 13 -week  renewal  of  Jalopy  Races  from 
Hollywood  by  WFBM-TV  Indianapolis. 

M  &  A  Alexander  Productions,  Hollywood, 
announces  sale  of  Boss  Lady  series  of  13  half- 
hour  tv  films  to  KCOP  (TV)  same  city,  WABD 
(TV)  New  York,  WXYZ-TV  Detroit,  WCPO- 
TV  Cincinnati,  WHIO-TV  Dayton  and  KFMB- 
TV  San  Diego. 

Screen  Gems  Inc.,  N.  Y.,  announces  sales  of 
Your  AlUStar  Theatre  tv  film  series  in  24  mar- 
kets during  August  bringing  to  164  total  num- 
ber of  markets  currently  carrying  that  series. 

FILM  PRODUCTION 

Professional  Motion  Pictures  Inc.,  Anderson, 
S.  G,  is  producing  tv  commercial  films. 

National  Video  Productions  Inc.,  Washington,  is 
producing  "The  Judy  Maxwell  Story"  for 
AMVETS  National  Service  Foundation,  starring 
Brian  Donlevy  and  explaining  the  charitable 
purposes  and  accomplishments  of  that  organi- 
zation. 

Walter  Schwimmer  Productions,  Chicago,  re- 
ports completion  of  Championship  Bowling, 
initial  series  of  26  filmed  bowling  programs  to 
be  offered  stations  for  cooperative  sponsorship. 
Programs  comprise  films  of  live  series  telecast 
by  WNBQ  (TV),  same  city,  during  past  seasons. 

WOI-TV  Ames,  Iowa,  Iowa  State  College  tv 
station,  producing  series  of  26  children's  pro- 


grams and  18  dramatic  shows  to  be  distributed 
to  educational  tv  stations. 

Jack  Beekman-Henry  Leeds  Co.,  N.  Y.,  an- 
nounces Eleanor  Holm,  former  Olympic  swim- 
ming champion,  will  appear  in  tv  series  for 
national  syndication,  interviewing  women  guests 
outstanding  in  sports.  Firm  also  produced  15- 
minute  recorded  series  for  radio  titled  Eleanor 
Holm  Show. 

Eugene  Solow  and  Brewster  Morgan  started 
shooting  Authors  Playhouse  at  Goldwyn  Studios, 
Hollywood,  at  rate  of  two  half-hour  films  per 
week,  allowing  three  days  of  rehearsal  and 
three  days  filming  on  each.  First  two  scripts 
are  Joseph  Hergesheimer's  "The  Old  Flame," 
adapted  by  Allan  Scott  and  directed  by  Peter 
Godfrey,  and  Ring  Lardner's  "A  Frame-Up," 
adapted  by  John  Lardner. 

Carol  Irwin,  package-producer,  Mama  on  CBS- 
TV,  producing  Ringside,  film  series  about  box- 
ing, slated  for  distribution  by  first  of  1955. 
Frank  Gabrielson,  writer  of  Mama,  helped  to 
develop  series  and  will  act  as  consultant.  Miss 
Irwin  currently  negotiating  with  Robert  Preston 
and  Myron  McCormack  for  leading  roles. 

RANDOM  SHOTS 

Reela  Films  Inc.,  Miami,  announces  beginning 
of  construction  of  second  sound  studio. 

Rane  Film  Field,  New  Delhi,  India,  and  East- 
ern Movies,  same  city,  appoint  Leonard  Spinrad,  ' 
N.  Y.,  as  American  representative. 

Association  Films  (national  distributor  of  16mm 
sound  motion  pictures),  N.  Y.,  announces  pub- 
lication of  40th  annual  film  catalog,  "Selected 
Motion  Pictures." 

HarrisScope  Inc.,  Beverly  Hills,  Calif.,  appoints 
Elliot  Alter  (New  England  states),  Julius  Sack 
(East  Coast)  and  Nate  Zelikow  (southern  Texas, 
Mississippi  and  Louisiana)  as  sales  representa- 
tives. 

Shelly  Films  Ltd.,  Toronto,  purchased  site  at 
Long  Branch  in  suburban  Toronto  to  construct 
$400,000  plant  for  tv  film  production. 

All-Canada  Television,  Toronto,  exclusive  Ca- 
nadian distributor  of  Ziv  tv  programs,  released 
catalogue  on  film  features  and  rates  for  all 
Canadian  tv  station  markets. 

FILM  PEOPLE 

Lou  Kravitz,  advertising  manager,  Filmack 
Corp.,  Chicago,  elected  vice  president  for  sales 
and  board  member  at  annual  stockholders' 
meeting;  others  elected:  Irving  Mack,  president; 
Donald  Mack,  vice  president;  Bernard  Mack, 
secretary;  Joseph  Mack,  treasurer. 

Constance  Lazar,  West  Coast  manager,  Unity 
Television  Corp.,  N.  Y.,  to  United  Producer- 
Distributors,  subsidiary  of  Jerry  Courneya  Pro- 
ductions Inc.,  Hollywood,  as  vice  president  in 
charge  of  sales. 

Cornells  Vanderkruk,  formerly  with  Netherlands 
Cable  Works,  Rotterdam,  Holland,  to  S.  W. 
Caldwell  Ltd.,  Toronto,  as  maintenance  engi- 
neer. 

Maurice  Tombragel  and  Budd  Lesser  signed  by 
Studio  City  Television  Productions,  North 
Hollywood,  to  write  next  13  scripts  for  Stories 
of  the  Century  film  series. 

Philip  Larschan,  editor,  Transfilm  Inc.,  N.  Y., 
and  Jacquelyn  Foote,  married  Aug.  21. 

Geraldine  Carr,  37,  actress  who  portrayed 
Mabel  in  NBC-TV  /  Married  Joan  film  series, 
died  Sept.  2. 


Page  46    •    September  13,  1954 


Broadcasting    •  Telecasting 


...  yMu  in 
few  ctmfiantf  <w 

WNtB 


Consistently  One  of  America's 
Top  Independents  .  .  . 


.  .  .  NOW  AT  LOWER 
COST  PER  THOUSAND 
You  can  completely  saturate  New 
England's  third  largest  market 

THRU  WNEB's 
NEW  VOLUME  DISCOUNTS! 


Best  proof  of  performance:  during 
the  past  year,  the  following  national 
and  regional  accounts — many  with 
us  for  years — have  contracted  with  WNEB. 


WINE  &  BEER 

Ballantine 
Burke's  Ale 
Dawson 
Haffenreffer 
Manischewitz  Wine 
Narragansett 
Parma 

Pickwick  Ale 
Supreme  Wine 


A  &  P 

Armour  &  Co. 
Autocrat  Coffee 
Bev-Rich 
Bond  Bread 
Colonial  Provision  Co. 
Chase  &  Sanborn  Coffee 
Dunkin'  Donuts 
Durand's  Chocolates 
Eclipse  Coffee  Syrup 
Eskimo  Pie 
First  National  Stores 
Frostee 
H.  P.  Hood 
Hollywood  Bread 
Instant  Sanka 
Kennedy  Stores 
Lipton  Soup 
Lipton  Tea 

Mass.  Dept.  of  Agri. 
Maxwell  House  Coffee 
Minute  Tapioca 
Moxie 

Pan  Amer.  Coffee  Bureau 
Pream 
Salada  Tea 
Stop  &  Shop 
Sunkist  Oranges 
Wheatena 
Whiting  Milk  Co. 


DRUG 

Bayer  Aspirin 

Benetrycin 

Bromo-Quinine 

Chooz 

Doan's  Pills 

Ex-Lax 

Feenamint 

Gleem 

Musterole 

Old  Spice 

Pepto-Bismol 

Pertussin 

Trushay 

Vick  Vaporub 

Vick  Vatronol 


SOAP 

Glim 
Halo 
Oxydol 


TRANSPORTATION 


Chevrolet 
DeSoto 
Ford 
Hudson 

Lincoln  Mercury 
N.  Y.  Central 
N.  Y.,  N.  H.  RR 


FUEL 

Amoco 
Esso 

N.  E.  Coke 
Sun  Oil 

OTHER 

Blue  Cross 

Blue  Shield 

Columbia  Phonograph 

Cristy  Drygas 

D.  A.  Schulte  Co. 

Eskimo  Anti-Freeze 

Equitable  Life  Ins.  Co. 

G.  E.  Vacuum  Cleaners 

Glamorene 

Howard  Clothes 

Ladies  Home  Journal 

Liberty  Mutual  Ins.  Co. 

Life  Magazine 

MGM 

Motorola  TV 

N.  E.  Tel.  &  Tel.  Co. 

Norge  Refrigerators 

Prestone 

Prudential  Ins.  Co. 
Raytheon 
Reader's  Digest 
Regal  Shoe 

Saturday  Evening  Post 
Span  O  Life  Battery 
Strongheart  Dog  Food 
Suffolk  Downs 
Turtle  Wax 


1 
J 

I 


WORCESTER 
MASSACHUSETTS 

Represented  by 
THE  BOLLING  COMPANY 


Broadcasting   •  Telecasting 


September  13,  1954    •    Page  47 


TRADE  ASSNS. 


RADIO-TV  EMERGE  FROM  DIST.  1  MEET 
READY  TO  FIGHT  ANTI-INDUSTRY  GROUPS 

Boston  sessions  set  pace  for  annual  round  of  NARTB  district  meet- 
ings. Conviction  is  aired  that  radio  is  entering  a  new  period  of 
prosperity.  "Stations,  not  networks  themselves,  are  custodians  of 
radio's  future,"  Vadeboncoeur  tells  delegates. 


BROADCASTERS,  aural  and  visual,  are  team- 
ing up  for  a  fight  against  legislative  restrictions 
as  NARTB's  annual  round  of  district  meetings 
enters  its  second  week  following  the  Thursday- 
Friday  inaugural  in  New  England. 

Spurred  by  a  series  of  warnings  from 
NARTB's  headquarters  officials  and  by  guest 
broadcasters  from  outside  points,  a  hundred 
District  1  delegates  left  the  Somerset  Hotel, 
Boston,  with  a  warning  of  their  own:  "Stop 
kicking  us  around." 

They  left,  too,  with  the  conviction  that  radio 
is  entering  a  new  and  even  more  promising 
and  prosperous  life,  despite  recent  outbursts  of 
pessimism,  provided  station  operators  adjust 
their  programs  and  service  to  the  re-shaped 
media  mold  (see  radio  story  page  50). 

In  setting  the  pace  for  the  2V2  month  series 
of  radio-tv  meetings,  the  District  1  delegates 
told  the  legislative  and  advertising  worlds 
they're  going  to  fight: 

•  Legislators  who  heed  anti-broadcasting 
pressure  groups. 

•  Legislation  that  would  clamp  programming 
and  commercial  shackles  on  the  two  electronic 
media. 

•  Pressure  groups  that  try  to  promote  selfish 
projects  by  influencing  congressional  and  regu- 
latory agencies. 

•  Broadcasters  who  take  pot  shots,  in  public 
view,  at  their  own  medium. 

From  the  time  Director  Herbert  L.  Krueger, 
of  WTAG  Worcester,  Mass.,  opened  the  meet- 
ing last  Thursday  morning  until  the  final  resolu- 
tion was  passed  Friday  afternoon  there  was  a 
note  of  determination  as  broadcasters  heard  the 
grim  facts  of  legislative  and  business  life  un- 
veiled. 

Chicago  Postlude 

A  half-dozen  speakers  took  up,  directly  and 
indirectly,  the  matter  of  what  happened  in 
Chicago  the  week  before — a  week  in  which 
radio  networks  were  warned  by  Brig.  Gen. 
David  Sarnoff,  RCA-NBC  board  chairman,  that 
they  probably  will  eke  out  a  poor  existence. 

While  Gen.  Sarnoff's  name  was  not  specifi- 
cally mentioned,  his  words  [B*T,  Sept.  6]  were 
cited  frequently.  One  of  the  high  spots  of  the 
pro-radio  discussions  came  when  E.  R.  Vade- 
boncoeur, WSYR  Syracuse  (NBC  affiliate), 
commented  acidly  on  "giants  who  saw  a  hole 
in  our  boat."  He  included  recent  network  rate 
cuts,  particularly  at  the  time  of  NARTB  con- 
ventions. "And  still  the  boat  hasn't  sunk,  after 
repeated  holes  have  been  sawed,  year  after 
year,"  he  added.  Mr.  Vadeboncoeur  is  NARTB 
District  2  (N.  Y.,  N.  J.)  director  and  presides 
at  the  two-day  district  meeting  opening  today 
( Monday )  at  Lake  Placid  Club,  in  upstate  New 
York.  District  3  (Pa.,  W.  Va.,  Del.,  Md.), 
meets  Thursday-Friday  of  this  week  at  the 
William  Penn  Hotel,  Pittsburgh,  with  George 
H.  Clinton,  WPAR  Parkersburg.  W.  Va.,  pre- 
siding. 

Mr.  Vadeboncoeur  deplored  network  "sacri- 
ficial gestures  as  they  let  20%  of  their  affiliates' 
blood  over  idols  instead  of  showing  leader- 
ship." He  added,  "The  public  comments  and 
lack  of  enthusiasm  on  the  part  of  radio  net- 
works would  put  any  sensible  public  relations 
man  in  a  strait  jacket." 

Showing  how  local  and  national  spot  radio 

Page  48    •     September  13,  1954 


are  growing  year  by  year,  while  network  radio 
declines,  he  observed,  "You  can  draw  your  own 
conclusions  from  this  comparison." 

He  predicted  that  radio  networks  "will  not 
go  out  of  business  but  will  survive  and  do  well. 
Stations  have  pulled  radio  over  the  hump.  Now 
we  must  pick  up  our  network  partners  and  lug 
them  over.  Radio  has  more  than  doubled  in 
the  last  10  years — up  115%.  It  will  continue 
upward  the  next  10  years.  Stations,  not  net- 
works themselves,  are  custodians  of  radio's 
future." 

Clair  McCollough,  WGAL-TV  Lancaster. 
Pa.,  speaking  at  a  Friday  tv  panel  discussed 
ways  of  running  an  efficient  tv  station  (see  story 
page  55).  He  listed  do's  and  don'ts  and  advo- 
cated separation  of  radio  and  tv  station  per- 
sonnel along  with  a  close-knit  relationship 
between  sales  and  program  operations. 

NARTB  President  Harold  E.  Fellows  ad- 
dressed a  joint  luncheon  of  NARTB  delegates 
and  the  Radio-Tv  Executives  Club  of  New  Eng- 
land Thursday,  speaking  on  "Profit  with  Honor 
in  Your  Own  Home  Town"  (see  story  page  55). 
In  the  afternoon,  Mr.  Vadeboncoeur's  subject 
was  "The  Good  Never  Die  Young."  lohn  F. 
Meagher.  NARTB  radio  vice  president,  fol- 
lowed him  with  a  talk  "Sound  Is  the  Word  for 
Radio"  (see  radio  story  page  50).  Final  event 
Thursday  was  a  "radio  business  huddle,"  with 
Mr.  Krueger  presiding  and  Mr.  Meagher  lead- 
ing the  discussion.  A  tv  management  clinic 
Friday,  at  which  Mr.  McCollough  presided, 
included  Edward  C.  Obrist,  WNHC-TV  New 
Haven,  Conn.,  Ansel  E.  Gridley,  WWOR-TV 
Worcester,  Mass.,  and  lohn  Parsons,  WMGT 
(TV)  Pittsfield,  Mass. 

President  Fellows  made  a  ringing  plea  to 
broadcasters  to  join  this  fight  for  survival  at 
the  local  level.  "There  is  a  point  beyond  which 
fair-minded  men  should  not  in  all  conscience 
retreat,"  he  said.  "We  have  reached  that  point." 

Ralph  W.  Hardy,  NARTB  government  rela- 
tions vice  president,  brought  the  Washington 


legislative  crisis  home  to  New  Englanders  by 
detailing  the  radio  bills  introduced  by  each 
legislator  in  the  six  states.  Taking  up  the  Bry- 
son  bill,  to  restrict  advertising  of  alcoholic 
beverages,  he  said  broadcasters  are  the  target 
in  the  dry  strategy  to  attain  prohibition  in- 
directly. 

Since  the  Wolverton  committee  has  broad 
powers  he  urged  broadcasters  to  fill  in  the 
NARTB  all-station  questionnaire  seeking  pro- 
gram-advertising facts.  The  association  has 
been  asked  to  produce  the  questionnaires  which 
covers  a  one  week  period.  It  calls  for  total 
operating  time;  number  of  sponsored  beer-wine 
programs  and  total  minutes;  total  length  of 
commercials;  total  number  of  announcements  of 
all  kinds  on  station  including  public  service; 
total  number  of  beer  and  wine  announcements. 

"There  can  be  no  retreat  from  the  broad- 
caster's right  to  carry  advertising  in  good  taste 
on  behalf  of  products  legally  sold,"  he  said. 

Mr.  Hardy  said  the  pent-up  investigative  urge 
of  a  majority  party  that  had  been  in  a  minority 
role  20  years  was  being  unloosed  on  broadcast- 
ing with  158  pieces  of  legislation  introduced  this 
session,  twice  the  number  last  session,  of  which 
58  are  major  problems.  "We  must  reverse  the 
trend  or  an  irresistible  tide  will  overcome  us  in 
the  next  few  years,"  he  said. 

They  Fight  For  Access 

He  told  of  the  fights  being  waged  for  access 
to  public  hearings  and  against  the  levying  of 
FCC  fees.  "I  believe  we  will  win  the  battle  for 
the  right  of  electronic  media  to  report  public 
events  because  it  is  right,"  he  said.  He  urged 
broadcasters  to  inform  the  public  how  coverage 
of  events  serves  the  public  interest  by  keeping 
the  electorate  informed.  He  explained  in  detail 
such  legislative  problems  as  the  approaching 
network  investigation. 

In  a  discussion  of  radio's  soft  spots  and  what 
should  be  done  about  them,  Mr.  Vadeboncoeur 
said  simulcasts  do  radio  a  disservice.  "We  can't 
long  exist  if  we  take  the  role  of  the  poor  man's 
television  station,"  he  said.  He  called  for  im- 
proved continuity  writing  and  public  service 
programming.  "Don't  be  just  a  juke  box"  he 
said.  "Build  community  respect  for  your  station. 
Public  service  programming  is  a  fine  money- 
maker." 

Mr.  Vadeboncoeur  chided  broadcasters  for 
"being  patsies  for  everyone  who  decides  to  take 
a  swing  at  us,  We're  being  kicked  around  be- 
cause it's  a  safe  and  pleasant  pastime."  He  said 


MEET  THE  ROVING  experts,  says  NARTB  District  1  Director  Herbert  L.  Krueger,  WTAG 
Worcester,  Mass.,  upon  presenting  the  NARTB  headquarters  team  as  it  starts  a  2'/2- 
month  trek  around  the  nation.  L  to  r:  Charles  H.  Tower,  economist-labor  relations; 
Ralph  W.  Hardy,  government  relations  vice  president;  Director  Krueger;  President 
Harold  E.  Fellows,  and  John  F.  Meagher,  radio  vice  president. 

Broadcasting    •  Telecasting 


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Broadcasting    •  Telecasting 


September  13,  1954    •    Page  49 


senators  and  congressmen  wouldn't  dare  intro- 
duce anti-newpaper  legislation. 

In  the  management  field,  he  said  respectable 
advertisers  deserve  to  be  associated  with  a  re- 
spectable company.  He  listed  per  inquiry  ac- 
counts that  came  to  his  desk  just  before  he  left 
Syracuse  for  the  Boston  meeting  and  warned 
against  chiselers  who  seek  free  publicity,  citing 
a  B»T  cartoon  depicting  a  newspaper  editor  who 
says  of  a  free-time  grabber,  "What  does  he 
think  we're  running,  a  radio  station?" 

Members  of  the  District  1  resolutions  com- 
mittee were  Al  Spokes,  WJOY  Burlington,  Vt.; 
Chairman  William  Malo.  WDRC  Hartford; 
Harold  Meyer,  WPOR  Portland,  Me.;  Earle 
Clement,  WBET  Brockton,  Mass.;  Wallace 
Walker,  WMUR  Manchester,  N.  H. 

Speaking  on  "Savings  in  Business,"  Charles 
H.  Tower,  manager  of  the  NARTB  Employe- 
Employer  Relations  Dept.,  analyzed  costs  of 
doing  business  in  radio  and  tv  stations  and 
showed  how  operating  expenses  can  be  handled 
on  an  efficient  basis. 

Changes  Since  Tv 

After  giving  an  economic  evaluation  of  radio 
since  the  advent  of  television  (see  story  on 
radio's  strength,  page  35),  he  broke  down 
operating  costs  into  three  groups — cost  of  doing 
business:  with  unions;  under  the  Wage-Hour 
Act,  and  under  an  inefficient  organization. 

Mr.  Tower's  breakdowns  showed  the  direct 
relationship  between  expenditures  and  revenues, 
including  a  yardstick  of  operating  efficiency. 

As  to  unions,  he  showed  the  difference  in  the 
cost  of  doing  business  with  a  union,  and  relative 
costs  at  non-union  stations.  Cost  factors  include 
fringe  benefits,  he  said,  showing  the  trend  in 
this  field  and  the  cost  to  management.  Work 
restrictions  in  union  contracts  are  another  ele- 
ment to  be  considered  by  management,  he  said. 

In  analyzing  wage-hour  rules,  with  the  75- 
cent  minimum  hourly  wage  and  time-and-a-half 
principle,  he  showed  how  management  can 
benefit  by  familiarity  with  the  rules  and  their 
application  to  stations. 

Mr.  Tower  went  into  station  organization 
problems  in  detail.  He  suggested  ways  station 
managers  can  select  the  best  people,  and  in- 
tegrate them  into  an  efficient  operation.  He 
discussed,  also,  problems  of  executive  control 
and  dual  management  function  of  control  and 
delegation  of  responsibility. 


RADIO  SHIRKED  THE  ROLE  OF  A  CORPSE, 
DELEGATES  TO  NARTB  DIST.  1  ARE  TOLD 

NARTB  executives  appraise  sound  broadcasting  at  Boston  District 
1  sessions,  pointing  to  the  erring  prophets  of  doom  who  predicted 
the  decline  of  radio  with  the  advent  of  tv. 


"SOMEBODY  goofed!" 

A  hundred  or  so  broadcasters,  whose  sightless 
signals  had  provided  them  with  at  least  enough 
money  for  a  trip  to  Boston,  looked  expectantly 
at  lohn  F.  Meagher,  NARTB  radio  vice  presi- 
dent, speaking  Thursday  from  a  rostrum  in  the 
Somerset  Hotel. 

"Ladies  and  gentlemen,  and  particularly  you 
sturdy  and  stalwart  citizens  who  operate  the 
radio  stations  of  New  England,  you  aren't  sup- 
posed to  be  here,"  Mr.  Meagher  said  to  dele- 
gates at  the  first  of  the  annual  NARTB  district 
meetings  (roundup  story  page  48). 

"You're  supposed  to  be  dead. 

"According  to  the  dire  predictions  of  self- 
styled  experts,  including  a  former  president  of 
a  major  network,  you  should  have,  by  this  time, 
either  starved  to  death  or  died  of  sheer  mortifi- 
cation." 

Mr.  Meagher  joined  two  other  top  NARTB 
officials  in  an  appraisal  of  sound  broadcasting. 
They  were  President  Harold  E.  Fellows,  and 
Charles  H.  Tower,  manager  of  the  Employe- 
Employer  Relations  Dept. 

Continued  Prosperity 

Looking  at  the  past  12  months  of  aural  and 
visual  broadcasting,  since  the  1953  coast-to- 
coast  district  meeting  tour.  Mr.  Fellows  said: 

"Both  media  continued  to  prosper — radio  be- 
cause of  its  established  essentiality  in  the  Amer- 
ican home,  and  television  because  of  its  spread- 
ing appeal.  Business  in  radio — volume  wise — 
continued  the  trend  away  from  networks  in 
notable  cases  with  the  slack  being  taken  up  by 
local  and  regional  business  and  national  spot; 
and  business  in  television  showed  more  of  a 
national  character  in  terms  of  the  gross  dollar 
of  revenue." 

Mr.  Tower  showed,  with  the  aid  of  some 
just-completed  research,  how  aural  radio  sta- 
tions are  doing  in  television  markets. 

"They're  doing  well,"  he  said,  producing 


tv 


the    period  since 
summed  up  radio's  finan 


MAESTRO  Oliver  Gramling  (at  keyboard),  Associated  Press,  leads  a  "flea-circus" 
ensemble  in  a  singing  pitch  at  Boston's  NARTB  meeting.  The  chanters  (I  to  r):  Frank 
Brill,  United  Tv  Programs;  Sidney  Guber,  SESAC;  Dave  Williams,  International  News 
Service;  Lee  Ewing,  RCA;  William  Wyatt,  A.  C.  Nielsen  Co.;  Nat  Donata,  ABC  Films, 
and  Richard  Lawrence,  World  Broadcasting  System. 


breakdowns  covering 
arrived. 

President  Fellows 
cial  health  this  way: 

"Radio  should  expect  nothing  but  continued 
prosperity,  the  side-dish  soothsayers  to  the  con- 
trary notwithstanding.  It  is  an  established 
medium  which  has  demonstrated  its  capacity 
to  sell  in  the  presence  of  all  kinds  of  competi- 
tion. It  is  low  cost  and  big  audience.  It  is  able 
to  do  things  other  media  cannot  do  as  they 
can  do  things  radio  can't. 

"It  is,  in  short,  complementary  to  the  Ameri- 
can scene — something  that  has  grown  to  be  a 
part  of  the  living  home.  Radio  may  find  time 
now — having  survived  the  rigors  of  pioneering 
and  the  fright  of  impending  death  notices — to 
reflect  more  cogently  on  improvement,  thus 
making  its  product  even  more  attractive  to 
listeners  and  productive  for  advertisers." 

Having  established  that  "somebody  goofed" 
in  pre-dating  radio's  demise,  Mr.  Meagher  said 
radio  is  one  of  the  livest  creatures  in  the  media 
world.  How  live?  Here  are  some  tidbits  from 
his  diagnosis: 

"There  is  nothing  else  like  radio — 120  million 
sets  produced  in  the  year  ended  last  week;  120 
million  operating  sets;  or  one  radio  for  every- 
one in  the  U.  S.  over  15;  in  the  average  radio 
home  a  full  day  out  of  each  week  is  devoted 
to  listening." 

Casing  the  cashbook  situation,  he  asked 
rhetorically,  "Why  is  it  that  a  radio  network 
is  compelled  to  report  a  loss  in  sales  revenue 
on  the  order  of  30%,  while  individual  radio 
stations  which  it  owns  and  operates  in  such 
competitive  markets  as  New  York  and  Chicago 
are  reporting  revenues  of  record-breaking 
highs?" 

Ratings  Emphasis  Blamed 

Noting  the  "phenomenal  increase  in  sale  of 
time  to  local  advertisers,  while  network  radio 
fell  off,"  he  suggested  "a  goodly  share"  of  the 
blame  can  be  traced  "to  the  ridiculous  im- 
portance which  has  been  attached  to  program 
ratings." 

"Program  ratings,"  he  charged,  "are  archaic 
and  absurd."  He  called  them  "statistical  in- 
dices which  could  not  conceivably  mean  what 
they  were  claimed  to  indicate."  The  following 
facts,  he  continued,  expose  the  deceptions  of 
slide-rule  artists: 

"Four  of  five  sets  are  located  out  of  the  living 
room;  25%  to  30%  of  daily  listening  is  done 
outside  the  home,  via  30  million  auto  radios 
and  10  million  portables,  plus  10  million  sets 
in  public  places.  Why  should  we  be  bound  to 
measurements  in  a  handful  of  metropolitan 
centers  which  purport  to  indicate  the  extent  of 
the  listening  of  an  in-home  audience?" 

Radio  time  sales  at  the  local  level  "have  been 
booming,"  he  said,  rising  40%  in  the  same 
years  that  have  seen  the  decline  in  radio  net- 
work revenues." 

"Why?"  he  asked. 

"Well,  it  seems  program  ratings  don't  carry 
much  weight  on  the  local  scene.  The  local 
dealers  in  furniture  and  dry  goods,  and  auto- 
mobiles and  dairy  products  and  all  the  other 
local  advertisers  stay  pretty  close  to  their  cash 
registers.  They  rarely,  if  ever,  come  to  grips 
with  a  slide  rule.  They  listen  to  their  local 
radio  stations,  they  hear  their  commercials, 
and  they  are  vastly  pleased  with  the  response 


Page  50    •    September  13,  1954 


Broadcasting    •  Telecasting 


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they  get,  with  how  quickly  the  people  come  to 
buy  the  things  they  have  extolled  on  the  radio." 

Advertisers  are  concerned  only  about  one 
thing  connected  with  their  advertising,  accord- 
ing to  Mr.  Meagher:  "Does  it  pay?"  He  re- 
minded that  radio's  revenue  is  an  all-time  high 
— 43%  above  1946  with  the  number  of  stations 
sharing  the  revenue  up  111%. 

"What  happens  to  radio  revenues  in  tv 
markets?"  Mr.  Tower  asked. 

His  first  study  showed  how  radio  stations 
in  the  pre-freeze  cities  of  New  York  and  Los 
Angeles  (excluding  network  keys)  had  enjoyed 
a  6.6%  increase  in  revenue  during  the  1948-52 
period  despite  the  multi-video  situations. 

In  three  markets,  each  of  which  had  three 
pre-freeze  stations  (Atlanta,  Cincinnati  and 
Columbus,  Ohio),  radio  revenues  were  up  by 
4%  in  the  1948-52  period.  Their  increase  in 
revenue  was  greater  in  1953,  and  is  still  greater 
this  year,  Mr.  Tower's  research  showed. 

Taking  three  pre-freeze  markets  that  had  one 
station  each  (Erie  and  Johnstown,  Pa.,  and 
Huntington,  W.  Va.),  he  found  an  average 
increase  of  22%  in  the  same  period. 

Mr.  Tower  explained  that  the  figures  were 
not  designed  to  represent  the  nation  as  a 
whole,  adding  the  increase  was  not  steady  nor 
did  it  occur  in  each  city  each  year. 

"In  1951  when  television  had  its  first  heavy 
impact  on  radio,"  he  said,  "and  as  it  began  to 
assume  the  proportions  of  a  national  medium, 
there  was  some  impact  on  radio  revenues  but 
the  evidence  shows  they  came  back  in  1952." 
Mr.  Tower's  revenue  data  was  given  during 
his  discussion  of  station  operating  problems, 
including  personnel  and  economic  factors  (see 
Boston  roundup  story  page  48). 

Taking  a  look  at  national  media,  Mr.  Tower 
said  that  radio  was  taking  about  9%  of  the 
national  advertising  dollar  in  1953,  or  roughly 
3%  less  than  the  1949  level,  following  news- 
paper and  magazine  trends.  However,  he  said, 
radio's  revenue,  like  the  printed  media,  is  up 
(13%)  over  1949  with  an  average  increase  of 
3%  per  year.  Television  has  had  the  most 
rapid  growth  of  all  media,  he  explained,  with 
an  average  increase  per  year  of  nearly  90%. 
Excluding  tv,  the  average  rate  of  increase  for 
all  media  has  been  8.5%  in  the  period.  He  said 
radio,  "which  was  supposed  to  be  an  early 
victim  to  the  economic  attack  of  television,  has 
shown  a  small  but  steady  gain." 

McCOLLOUGH  URGES 
TIGHT-KNIT  STATION 

Steinman  Stations  general 
manager  recommends  meth- 
ods of  profitable  tv  operation. 

A  TIGHT-KNIT  organization  is  the  road  to 
profitable  tv  operation.  How  this  is  accom- 
plished was  the  theme  of  a  talk  by  Clair  R. 
McCollough,  general  manager.  Steinman  Sta- 
tions, leading  a  tv  discussion  at  the  NARTB 
District  1  meeting  in  Boston  on  Friday. 

Mr.  McCollough,  who  also  is  chairman  of 
NARTB's  Tv  Board,  made  two  special  recom- 
mendations in  his  talk.  He  urged  that  station 
management  take  time  to  train  its  sales  staff. 
He  also  called  for  a  single  program  and  produc- 
tion department,  rather  than  the  multiple  organ- 
ization practiced  in  most  tv  outlets. 

Speaking  of  training  the  sales  force,  Mr.  Mc- 
Collough said: 

"They  must  know  what  they're  selling;  they 
must  be  taught  to  represent  your  station  in  a 
pleasing,  effective  and  understanding  manner. 
They  must  be  taught  to  give  service.  .  .  .  Your 


GUEST  SPEAKERS  at  the  NARTB  district 


meeting  in  Boston  talk  it  over  prior  to 
roundtable  discussions.  They  are  Clair  R. 
McCollough  (I),  WGAL-TV  Lancaster,  Pa., 
and  E.  R.  Vadeboncoeur,  WSYR  Syracuse. 

sales  staff  can  be  one  of  your  most  valuable 
aids  in  creating  and  maintaining  this  loyalty.  .  .  . 
Mistakes  or  improper  procedures  in  your  sales 
department  may  not  show  up  as  fast  as  they  do 
in  your  production  or  engineering  depart- 
ments, but  they're  at  least  as  dangerous  and 
destructive  in  the  long  run." 

In  discussing  the  effectiveness  of  a  single 
program-production  department  (comprising 
program,  production,  art,  copy,  photography 
and  traffic),  Mr.  McCollough  made  this  point: 

"In  our  case,  from  the  moment  the  salesman 
brings  a  client  or  his  representative  to  the  sta- 
tion, or  from  the  moment  he  delivers  the  client's 
instructions  or  copy  material  to  the  station,  the 
project  is  in  the  hands  of  the  Program  and 
Production  Department.  There  are  no  four  or 
five  staff  members  to  round  up  for  a  confer- 
ence. One  contact  handles  all  commercial 
preparation  plans,  and  it  passes  from  that  point 
in  orderly  procession  to  continuity,  art,  photog- 
raphy, traffic  and  then  to  the  'on  the  air'  section 
of  the  department." 

By  keeping  a  tv  station  closely  controlled  and 
by  eliminating  overlapping  and  overstaffing,  Mr. 
McCollough  saw  the  answer  to  profitable  opera- 
tion. He  urged  that  attention  be  given  to 
regional  and  local  programming,  commercial 
as  well  as  public  service,  in  order  to  build 
viewer  acceptance.  He  also  advocated  that  tv 
station  staff  personnel  be  permitted  to  specialize 
in  tv;  not  have  a  "double-duty  staff — dividing 
their  time  between  radio  and  television." 

Mr.  McCollough  offered  a  list  of  do's  and 
don'ts  for  profitable  tv  operation.  They  are: 

Do  integrate  and  correlate  the  various  station 
departments,  avoid  overlapping  of  duties  and 
responsibilities,  stress  service  on  the  part  of 
your  sales  staff,  give  full  consideration  and 
attention  to  public  service  programs  and  an- 
nouncements, promote  your  station  and  its  pro- 
grams— on-the-air,  in  trade  magazines,  in 
newspapers,  on  billboard,  by  direct-mail  and 
otherwise,  and  establish  one  central  unit  for 
purchases  of  equipment  and  supplies. 

Don't  duplicate  personnel  responsibilities  and 
duties,  minimize  any  phase  of  station  repre- 
sentation— in  service  club  memberships  and 
talks,  in  your  sales  staff,  newspaper  statements, 
on-the-air  comments  by  staff  members,  accurate 
program  listings,  telephone-answering,  overstaff 
(or  understaff),  neglect  local  and  regional  news 
coverage,   including   filmed   news   events,  be 


haphazard  in  your  "on-the-air"  appearance. 
Rather,  be  consistent  in  your  program  content 
and  format  regardless  of  which  member  of 
your  staff  is  responsible.  Put  the  stress  on  the 
program,  not  the  personality — with  consistent 
standards  to  be  followed  by  all,  and  at  all 
times. 

Steinman  tv  stations  are  WGAL-TV  Lancas- 
ter, WLEV-TV  Allentown- Bethlehem -Easton, 
Pa.,  and  WDEL-TV  Wilmington,  Del. 

RADIO,  TV  WARNED 
TO  DEFEND  SELVES 

NARTB's  Fellows,  speaking  in 
Boston,  singles  out  legislative 
and  private  interest  groups 
which  are  endeavoring  to 
shackle  the  broadcasters. 

RADIO  and  tv  broadcasters  are  continuing  to 
prosper  but  the  time  has  come  to  start  fighting 
back,  with  all  their  power,  the  spreading  attacks 
from  legislative  and  private-interest  groups, 
broadcasters  were  told  last  week  by  NARTB 
President  Harold  E.  Fellows. 

Addressing  broadcasters,  advertisers  and  other 
media  men  during  the  first  of  the  annual 
NARTB  district  meetings,  held  Thursday-Friday 
at  Boston  (see  roundup  story,  page  48),  Mr. 
Fellows  said  the  mass-influence  power  of  the 
broadcast  media  is  attracting  a  surge  of  bills 
and  resolutions  designed  to  shackle  their  voice 
and  visual  message. 

He  brought  his  summary  of  legislative  crises 
before  two  forums — the  District  1  (New  Eng- 
land) meeting  and  the  Radio-Television  Execu- 
tives Club  of  New  England. 

Four  motives  lie  behind  the  rush  of  Con- 
gressional activity,  he  said.  First,  the  Bryson 
Bill  and  similar  moves  are  prodded  through 
legislative  channels  by  pressure  groups  such  as 
the  organized  "dry"  movement.  Second,  some 
legislators  have  introduced  bills  because  they 
feel  they  have  been  unjustly  treated  by  broad- 
casters. The  author  "feels  this  way  about  the 
press  too,  but  there's  no  handle — like  a  license 
— for  him  to  catch  hold  of  in  striking  back,"  he 
reminded. 

A  third  motive  stems  from  broadcasters  them- 
selves "who  feel,  rightly  or  wrongly,  that  more 
law  will  create  more  business — or  at  least  more 
equitable  business  conditions,"  he  said.  Final- 
ly he  listed  the  "motivation  which  results  from 
the  manner  of  our  doing  business;  from  the 
nature  of  our  programming,  as  the  final  product 
is  seen  by  the  public;  from  the  normal  and 
purely  American  competition  which  identifies 
any  dynamic,  growing  business  enterprise." 

Mr.  Fellows  evaluated  the  four  major  types 
this  way: 

Pressure  groups — "We  must .  be  prepared  to 
fight  back  on  an  organized  basis  when  we  are 
attacked  unfairly  and  without  justification." 

Personal  privilege — "There's  little  we  can  do 
about  legislation  introduced  by  the  fellow  who 
thinks  he's  been  wronged — and,  usually,  little 
the  Congress  will  do  to  support  his  private  ven- 
detta." 

Business  advantage — "Most  broadcasters  want 
less  law  and  less  regulation:  but  those  who  want 
more  deserve  and  will  continue  to  get  a  hear- 
ing." 

Programming — "This  is  our  major  problem. 
This  is  the  basic,  underlying  cause  of  most  of 
the  legislative  proposals  which  would  shackle 
American  broadcasting." 

Broadcasters  have  a  clear  choice,  Mr.  Fellows 
said.  It  is  "to  maintain  their  voluntary  stand- 
ards through  observing  them,  or  to  run  the 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  55 


TRADE  ASSNS. 


BEER,  WINE  DATA  QUESTIONNAIRES 
IN  MAIL  TO  NATION'S  BROADCASTERS 

NARTB  is  sending  out  2,800  forms  in  move  to  determine  the  time 
consumed  and  the  programs  sponsored  by  alcohol  advertisers. 


Kudos  for  Radio-Tv 

RADIO  and  tv  warnings  and  informa- 
tion service  to  New  England  greatly  de- 
creased the  number  of  accidents  and 
fatalities  in  the  recent  hurricane.  Gov. 
Christian  A.  Herter  of  Massachusetts  told 
the  NARTB  District  1  meeting  Thursday. 

Giving  the  electronic  media  full  credit 
for  their  unselfish  service  around  the 
clock,  he  praised  stations  and  networks 
for  their  public  service  contribution  to 
the  area.  He  said  that  while  the  property 
damage  was  greater  than  in  the  last 
severe  storm,  the  number  of  personal  in- 
juries and  accidents  was  lower  because 
"of  the  extraordinary  warning  service 
provided  by  broadcasters." 


risk  of  gradually  surrending  their  administration 
to  government." 

After  warning  that  they  must  adhere  to  the 
radio  and  tv  codes  if  the  American  plan  of 
broadcasting  is  to  be  preserved,  Mr.  Fellows  told 
how  the  House  Interstate  &  Foreign  Commerce 
Committee  has  said,  "admittedly  in  a  report  that 
does  not  have  the  force  of  law,"  that  "drinking 
an  alcoholic  beverage  in  an  advertisement  on 
television  is  not  in  good  taste."  He  termed  it 
"the  first  step  toward  a  government  standard," 
and  added: 

"Should  the  government  be  able  to  regulate 
in  this  area,  you  can  be  sure  the  pressure  packs 
will  come  howling  for  regulation  in  such  other 
areas  as  tobacco,  program  content,  and  others." 

He  threw  out  this  challenge:  "If  the  drys 
can  get  together  to  lobby  unfair  legislation 
against  us  through  the  Congress,  can  we  get 
together  to  resist  it?" 

Mr.  Fellows  told  how  the  organized  pro- 
hibitionists, aware  they  can't  bring  back  pro- 
hibition by  amending  the  Constitution,  are  now 
concentrating  their  attack  on  the  evils  of  alco- 
hol. Currently  their  target  is  advertising,  par- 
ticularly on  radio  and  tv,  he  said. 

Their  advertising  goal  is  to  get  all  alcoholic 
beverage  advertising  off  the  air.  He  then 
warned  other  media  and  advertisers  that  the 
next  step  after  such  a  successful  campaign 
"would  be  to  eliminate  similar  advertising  in 
other  media  and  ultimately  that  this  campaign 
should  lead  to  the  conclusion  that  the  con- 
sumption of  alcoholic  beverages,  whatever  the 
nature  of  their  content,  should  be  eliminated 
in  the  United  States — or  in  other  words,  the 
return  to  prohibition." 

Recent  attempts  to  bar  radio  and  tv  pickup 
gear  from  public  events  were  deplored  by  Mr. 
Fellows.  He  explained  how  the  ingenuity  of 
science  and  the  enterprise  of  business  have  en- 
lightened the  American  people,  through  radio 
and  tv,  adding,  "It  would  be  sheer  folly  and 
nonsense  to  now  state  by  law  or  rule  or  by  any 
other  method  that  an  iron  curtain  of  ignorance 
should  be  drawn  between  the  American  people 
and  their  public  representatives." 

Pointing  to  advertisers  as  he  outlined  the 
radio  and  tv  codes,  and  their  "high  principles," 
he  said,  "As  we  in  broadcasting  should  eliminate 
from  our  midst  those  few  who  would  operate 
without  regard  for  such  high  principles,  you  in 
advertising  should  do  the  same." 

In  his  summary  of  the  industry's  growth, 
Mr.  Fellows  said  there  was  a  net  gain  of  88  am 
stations  in  the  last  11  months  (116  new,  28 
deleted),  and  a  net  gain  of  58  new  tv  stations 
(131  new,  73  deleted). 

Four  state  associations  have  been  added,  he 
declared,  bringing  the  total  to  42  "and  demon- 
strating the  broadcaster's  growing  awareness  of 
the  need  for  organized  effort  at  all  levels  of 
service." 


NARTB  was  to  have  mailed  out  some  2,800 
questionnaires  by  last  weekend  to  the  nation's 
radio  and  television  broadcasters  to  secure  time 
and  program  data  on  beer  and  wine  advertising 
in  accordance  with  a  mandate  from  the  House 
Commerce  Committee. 

Mailed  in  envelopes  stamped  with  a  notice  in 
red  letters  proclaiming  the  importance  of  the 
four-page  form  inside,  the  questionnaires  seek 
to  elicit  from  broadcasters  information  on  the 
amount  of  time  consumed  and  the  programs 
sponsored  by  beer  and  wine  advertisers  for  the 
period  Sept.  1,  1953,  through  Aug.  31,  1954. 

Results  covering  the  12-month  period  will  be 
compiled  by  NARTB  to  furnish  the  House 
Commerce  Committee  with  information  re- 
quested in  the  committee's  report  of  Aug.  18 
issued  in  lieu  of  reporting  out  for  House  action 
the  controversial  Bryson  bill  on  liquor  adver- 
tising. 

The  forms  contain  three  pages  of  questions, 
prefaced  by  a  letter  from  NARTB  President 
Harold  E.  Fellows  in  which  he  explains  why 
the  information  is  needed  and  describes  it  as 
"so  compelling  that  it  requires  priority  at- 
tention." NARTB  asks  return  of  the  forms 
by  Oct.  11. 

The  House  Commerce  Committee  report 
asked  the  information  from  the  broadcasting 
industry  and  its  trade  association,  the  FCC  and 
the  beer  and  wine  industries  and  their  trade 
associations. 

FCC  Undecided 

The  FCC  at  a  meeting  last  Wednesday  con- 
sidered what  steps  it  would  take  to  furnish  the 
data  requested  by  the  House  group,  but  had 
not  indicated  by  last  Thursday  whether  it  will 
mail  its  own  questionnaires  to  broadcasters  or 
rely  on  the  NARTB  survey.  FCC  Chairman 
Rosel  H.  Hyde,  asked  whether  the  complete 
survey  of  broadcasters  might  be  handled  by  one 
group  or  the  other  to  prevent  duplication,  said, 
"I  hope  so.'" 

Meanwhile,  the  wheels  are  beginning  to  move, 
but  more  slowly,  on  the  beer'  and  wine  side  of 
the  picture.  J.  Walter  Thompson  Co.,  New  York, 
agency  for  the  U.  S.  Brewers  Foundation,  has 
begun  assembling  data  to  forward  to  the  House 
committee,  largely  on  the  amount  of  money 
spent  in  radio  and  television  advertising  by  beer 
makers. 

USBF's  board  of  directors  meets  today  (Mon- 
day) through  Wednesday  at  The  Homestead. 
Hot  Springs,  Va.,  and  the  matter  may  be  one 
of  the  topics  on  the  agenda,  a  spokesman  said. 
USBF  represents  about  250  brewing  companies 
which  operate  some  300  brewing  plants.  These 
represent  about  86%  of  beer  output. 

The  wine  industry,  its  vinting  season  just 
underway,  was  less  disposed  to  excitement 
about  the  report.  Edward  W.  Wooton,  secretary 
of  the  Wine  Conference  of  America,  which  lists 
as  members  some  20  Wine  Institutes  (associa- 
tions) from  about  as  many  states,  said  vintners 
are  going  to  be  pretty  busy  in  the  near  future 
on  production  problems  and  may  find  it  hard  to 
see  the  need  for  hurrying  to  supply  the  re- 
quested data. 

He  said  he  was  not  aware  of  any  deadline  set 
by  the  House  group  for  supplying  the  informa- 
tion. He  said  the  wine  industry  has  every  inten- 
tion of  complying  with  the  House  committee's 
request,  however.  WCA  represents  about  650 
wineries  which  account  for  about  90%  of  all 
domestic  wines  produced,  he  said. 


As  a  preliminary  to  questions  considered  at 
the  FCC  meeting  last  Wednesday,  a  group  of 
NARTB  representatives  headed  by  Robert  K. 
Richards,  administrative  vice  president,  had 
met  with  a  similar  FCC  group  the  previous  Fri- 
day to  study  methods  of  obtaining  the  informa- 
tion sought  by  the  House  committee. 

The  FCC  group  included  Warren  Baker,  gen- 
eral counsel,  and  three  others.  Mr.  Richards' 
NARTB  group  included  Richard  AUerton.  re- 
search department  manager;  Ralph  Hardy,  gov- 
ernment relations  vice  president;  Vincent  T. 
Wasilewski,  chief  attorney;  Edward  H.  Bronson, 
director  of  Tv  Code  affairs,  and  John  F.  Mea- 
gher, radio  vice  president. 

Whether  the  House  Commerce  Committee 
would  require  both  the  FCC  and  the  NARTB 
to  submit  separate  reports  on  the  data  required 
was  uncertain  last  Thursday.  Rep.  Charles  A. 
Wolverton  (R-N.  J.),  committee  chairman,  was 
campaigning  in  his  home  state  and  was  not 
available  for  comment  on  the  matter. 

The  NARTB  questionnaires  being  mailed  last 
week  were  developed  after  intensive  study  by 
Research  Manager  Richard  Allerton  and  the 
NARTB  staff.  Each  broadcaster  is  asked  to 
submit  data  for  only  one  specified  week  during 
the  Sept.  1,  1953-Aug.  31,  1954  period. 

Am,  fm  and  tv  broadcasters  were  divided  into 
52  groups — one  for  each  week  of  the  year — 
proportionately  equal  as  to  number  of  am.  fm 
and  tv  stations,  size  of  each  operation  and  its 
geographic  location. 

Individual  stations  in  the  first  of  the  52  groups 
are  asked  for  data  covering  the  first  week  of 
the  52-week  period.  The  second  group  is 
queried  on  data  logged  during  the  second  week, 
and  so  on. 

Each  broadcaster  is  asked  to  list  the  total 
time  his  station  was  on  the  air  for  the  specified 
week,  including  public  service,  compared  to  the 
total  time  utilized  by  programs  sponsored  by 
beer  or  wine  advertisers.  He  is  asked  for  the 
total  number  of  programs,  including  public 
service,  compared  to  the  number  of  programs 
which  had  beer  or  wine  sponsors.  He  is  asked 
for  the  total  number  and  length  of  announce- 
ments for  the  specified  week,  plus  the  total 
number  and  length  of  announcements  advertis- 
ing wine  or  beer. 

AM-FM  Stations  Get  Duplicates 

Duplicate  forms  are  forwarded  to  am-fm 
operations,  with  instructions  to  complete  a 
form  on  each  operation  if  am  programming  is 
unduplicated  by  the  fm  facility. 

The  questionnaires  apply  only  to  those  out- 
lets on  the  air  for  the  entire  52-week  period. 

Through  this  method  of  questioning,  says 
Mr.  Allerton,  broadcasters  need  to  examine 
only  one  week  of  their  logs  and  their  list  of 
clients  for  programs  and  announcements. 

At  the  same  time,  he  adds,  seasonal  adver- 
tising is  accounted  for  by  the  fact  that  a 
representative  group  will  report  on  every  week 
of  the  year.  This  means  that  heavy  advertising 
for  a  certain  period  of  the  year  (i.e.,  beer-spon- 
sored baseball  broadcasts  or  telecasts)  will  be 
tabulated  in  its  correct  perspective. 

Broadcasters  are  not  being  queried  by 
NARTB  on  amounts  of  money  received.  The 
House  Commerce  Committee  report  asks  for 
total  money  spent,  which  would  include  pro- 
duction, programming  and  talent  costs,  agency 
fees,  etc.,  in  addition  to  time  costs. 

Obviously,  the  amounts  spent  on  beer  and 


Page  56    •    September  13,  1954 


Broadcasting    •  Telecasting 


There's  Big  Doings 
down  Texas  Way . . . 
...and 

is  Doing  it! 


*  SIXTH  ANNIVERSARY  -  WBAP-TV,  the  Southwest's  pioneer 
station,  celebrates  its  sixth  anniversary  on  September  29th  and 
begins  another  year  of  service  to  the  people  and  industries 
of  this  great  area. 

FULL  POWER  —  With  the  target  date  of  September  18th, 
WBAP-TV  will  increase  its  power  to  100,000  watts— a  new 
1 1 13-foot  tower-antenna— on  its  84  acre  site— to  become  one  of 
the  most  powerful  stations  in  the  Southwest,  serving  over  55 
counties. 

FULL  COLOR  —  Since  May  15,  1954,  when  a  giant  three-hour 
color  show  heralded  color  at  WBAP-TV,  the  station  has  a 
weekly  output  of  15  programs  of  local  studio  color  plus  network 
tie-ins. 

If  MULTI-MILLION  DOLLAR  MARKET -With  its  new 
power  and  facilities,  WBAP-TV  will  transmit  to  over  400,000 
television  sets  in  the  multi-million  dollar  Fort  Worth-Dallas 
market. 


CHANNEL 


THE  STAR-TELEGRAM  STATION  •  abc-nbc  .  FORT  WORTH,  TEXAS 

I       AMON  CARTER,  JR.     I      HAROLD  HOUGH  I 

I  President  I  Director 


AMON  CARTER 

Chairman 


AMON  CARTER,  JR.     I      HAROLD  HOUGH  GEORGE  CRANSTON 

President  I  Director  Manager 

FREE  &  PETERS,  Inc.  -  National  Representatives 


I 


ROY  BACUS 

Commercial  Manager 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  57 


wine  advertising  in  radio  and  tv  must  come 
from  the  advertisers  themselves.  These  figures, 
Mr.  Allerton  says,  would  be  compared  to  the 
total  money  invested  in  radio  and  television  by 
all  advertisers. 

Estimates  of  the  total  money  invested  in 
radio-tv  advertising  are  made  by  the  McCann- 
Erickson  research  department  for  Printers'  Ink. 
Although  the  McCann-Erickson  reports  are 
made  for  calendar  years  only,  NARTB  expects 
to  obtain  from  the  agency  its  estimates  of  the 
total  amounts  spent  in  radio-tv  for  the  Sept.  1, 

1953-  Aug.  31,  1954  period  being  considered, 
Mr.  Allerton  said. 

FORD  FRICK  SAYS  TV 
THREATENS  MINORS 

UNLIMITED  TELEVISION  was  criticized  last 
week  by  Ford  Frick,  commissioner  of  baseball, 
as  "killing  off  minor  league  baseball,  which,  in 
turn,  will  kill  off  major  league  baseball." 

Mr.  Frick,  who  offered  this  observation  dur- 
ing a  question-and-answer  period  in  an  appear- 
ance before  the  Sports  Broadcasters  Assn.  of 
New  York  last  Wednesday,  urged  that  a  meeting 
he  held  by  representatives  of  the  television  and 
radio  broadcasting  industries,  the  major  and 
minor  leagues,  and  his  office  in  an  effort  to 
solve  the  problem.  He  contended  that  "with 
proper  thought  and  attention,  we  can  come  up 
with  a  solution  to  the  radio  and  tv  problem 
that  will  be  happy  for  both  sides". 

Apprised  of  Mr.  Frick's  statement,  NARTB 
President  Harold  Fellows  (in  Boston  for  the 
Dist.  1  meeting)  replied  that  the  association 
would  be  pleased  to  meet  with  Mr.  Frick  and 
other  representatives  of  the  leagues  to  discuss 
the  matter.  He  reminded  that  NARTB's  Sports 
Committee,  chairmanned  by  George  Higgins 
of  KMBC  Kansas  City,  has  continually  taken 
the  initiative  in  trying  to  reach  agreement  with 
the  sports  industry  on  mutual  problems. 

Invasion  of  Minors 

Although  Mr.  Frick  did  not  specify  what  he 
meant  by  "unlimited  television,"  his  criticism 
was  construed  as  being  directed  primarily  toward 
"game  of  the  week"  tv  programs  and  various 
regional  tv  networks  that  he  feels  "invade" 
minor  league  territories  with  telecasts  of  major 
league  games. 

In  answer  to  a  question  based  on  a  statement 
that  the  radio  and  tv  industry  considers  the 
radio  and  tv  presentation  of  games  a  "public 
service,"  Mr.  Frick  reported  that  this  was  "a 
selfish  and  phony  attitude."  He  challenged 
the  industry  by  guaranteeing  to  make  major 
league  baseball  games  available  to  networks 
free  of  charge,  provided  they  are  carried  un- 
sponsored. 

Warning  the  sports  broadcasters  that  "your 
short-sighted  attitude  in  time  can  cost  you  your 
good  jobs  because  there  won't  be  any  baseball 
left  to  broadcast  or  telecast,"  Mr.  Frick  added: 

"We  both  have  a  common  cause  and  a  com- 
mon goal.  And  our  long-range  common  pro- 
gram must  be  to  keep  everybody  in  business. 
I  don't  know  if  a  happy  solution  will  please  the 
FCC,  but  I  do  know  that  it  can  be  satisfactory 
to  all  of  us.  I  guarantee  it." 

Galvin,  Redden  Appointed 
For  RETMA  Committee  Posts 

PAUL  V.  GALVIN,  president  of  Motorola  Inc., 
was  reappointed  chairman  of  the  Radio-Elec- 
tronics-Television Manufacturers  Assn.'s  Sub- 
scription Television  Special  Committee  for  the 

1954-  55  fiscal  year,  the  association  announced 
last  week. 

Appointment  of  Ellis  L.  Redden,  Magnavox 


Co.,  as  chairman  of  RETMA's  Public  Relations 
and  Advertising  Committee  for  the  same  period 
also  was  announced.  Mr.  Redden  succeeds 
John  F.  Gilligan,  Philco  Corp. 

Named  to  serve  with  Mr.  Galvin  on  the  spe- 
cial committee  on  subscription  tv  were  the 
following: 

Dr.  W.  R.  G.  Baker,  GE;  H.  C.  Bonfig, 
Zenith;  Leonard  F.  Cramer,  Avco;  Allen  B. 
DuMont,  DuMont;  Larry  F.  Hardy,  Philco;  H. 
Leslie  Hoffman,  Hoffman;  Leslie  F.  Muter, 
Muter;  Carl  Leserman,  International  Telemeter 
Corp.;  L.  W.  Teegarden,  RCA.  The  latter  two 
are  new  to  the  committee.  Serving  with  the 
committee  ex  officio  are  RETMA  Chairman 
Max  F.  Balcom  and  President-General  Counsel 
Glen  McDaniel. 

Members  of  the  Public  Relations  and  Adver- 
tising Committee  in  addition  to  Mr.  Redden  are: 

Julius  Haber,  vice  chairman,  RCA;  J.  Calvin 
Affleck,  DuMont;  Michael  Ames,  Emerson;  G.  A. 
Bradford,  GE;  Dave  Cook,  Stromberg-Carlson; 
Fred  Gregg,  Avco;  Morgan  Greenwood,  Philco; 
C.  Erik  Isgrig,  Zenith;  James  M.  Jewell,  Arvin; 
L.  R.  Johnson,  Hoffman;  Edward  Kantrowitz, 
Emerson;  Cliff  Knoble,  Raytheon;  David  H.  Kut- 
ner,  Motorola;  Ted  Leitzell,  Zenith;  Gerald  Light, 
CBS-Columbia:  John  S.  Mahoney,  Hallicrafters; 
Stanley  H.  Manson,  Stromberg-Carlson;  Stanley 
A,  Morrow,  Capehart-Farnsworth;  Sheldon  F. 
Myers,  Westinghouse;  Herman  S.  Sacks,  Bendix; 
Graeme  Stewart,  Stewart-Warner;  William  D. 
Stroben,  Sylvania;  Robert  H.  Thompson  Jr., 
Packard-Bell:  E.  M.  Trefethen,  GE;  William 
Wight,  Philco. 

Raymond  Guy  to  Head  NARTB 
Engineering  Advisory  Unit 

RAYMOND  F.  GUY,  NBC  manager  of  radio 
and  allocation  engineering,  will  be  chairman 
of  NARTB's  1954-55  Engineering  Advisory 
Committee,  NARTB  President  Harold  E.  Fel- 
lows said  in  announcing  members  last  week. 

Other  members,  five  for  radio  and  five  for 
television,  are: 

Radio — E.  M.  (Pete)  Johnson,  MBS  adminis- 
trative vice  president  for  production,  engineer- 
ing and  station  relations;  J.  E.  Mathiot,  WGAL 
Lancaster,  Pa.;  Dale  Moudy,  KOWH  Omaha; 
James  Russell,  KVOR  Colorado  Springs,  Colo.; 
Robert  Sinnett,  WHBF  Rock  Island,  111. 

Television — Rodney  Chipp,  engineering  di- 
rector, DuMont  Tv  Network,  New  York;  John 
Leitch,  WCAU-TV  Philadelphia;  William  B. 
Lodge,  CBS-TV  vice  president  for  engineering; 
Frank  Marx,  ABC-TV  vice  president;  Carlton 
G.  Nopper,  WMAR-TV  Baltimore. 

See  Heads  NARTB  Films  Group 

NARTB's  Television  Film  Committee  for  1954- 
55  will  be  headed  by  Harold  See,  KRON-TV 
San  Francisco,  Harold  E.  Fellows,  NARTB 
president,  said  in  announcing  appointments  last 
week.  The  group  will  meet  Oct.  4-5  at  Chi- 
cago's Conrad  Hilton  Hotel. 

Other  members:  Paul  Adanti,  WHEN-TV 
Syracuse;  John  Esau,  KTVQ  (TV)  Oklahoma 
City;  Joseph  L.  Floyd,  KELO-TV  Sioux  Falls, 
S.  D.;  Klaus  Landsberg,  KTLA  (TV)  Los  An- 
geles; Elaine  Phillips,  WSPD-TV  Toledo:  Irv- 
ing Rosenhaus,  WATV  (TV)  Newark;  Raymond 
Welpott,  WRGB  (TV)  Schenectady,  N.  Y. 

Dist.  11  to  Elect  Director 

NARTB  members  in  District  11  (Minn.,  S.  D., 
N.  D.)  are  balloting  to  elect  a  successor  to 
John  F.  Meagher,  formerly  with  KYSM  Man- 
kato,  Minn.,  who  resigned  as  district  director  in 
June  to  become  NARTB's  first  radio  vice  presi- 
dent. The  two  nominees  are  F.  E.  Fitzsimonds, 
KFYR  Bismarck,  N.  D.,  and  F.  Van  Konynen- 
burg,  WCCO-TV  Minneapolis.  Ballots  are  re- 
turnable Sept.  17. 


Advertisers  Make  Plans 
For  Nov.  8-10  Meeting 

ASSN.  of  National  Advertisers  has  begun 
spadework  for  its  45th  annual  meeting  Nov. 
8-10  at  New  York's  Hotel  Plaza  by  announcing 
the  appointment  of  William  G.  Power,  adver- 
tising manager  of  General  Motor's  Chevrolet 
Motor  Division,  as  program  chairman. 

Mr.  Power  was  appointed  by  ANA's  board  of 
directors,  of  which  Ben  R.  Donaldson,  Ford 
Motor's  director  of  institutional  advertising,  is 
chairman. 

Other  members  appointed  to  the  program  com- 
mittee are:  Herbert  Osterheld,  The  Borden  Co.; 
Donald  Frost,  Bristol-Meyers  Co.;  W.  C.  Sproull, 
Burroughs  Corp.;  Stuart  D.  Watson,  S.  C.  John- 
son &  Son;  David  Bland,  G.  Krueger  Brewing 
Co.;  Donald  Cady,  The  Nestle  Co.;  A.  H.  Thie- 
mann, New  York  Life  Insurance  Co.;  A.  Craig 
Smith,  Gillette  Safety  Razor  Co.;  Stanley  H. 
Pulver,  Lever  Bros.  Co.;  Alden  James,  P.  Loril- 
lard  Co.;  John  Alden,  The  Norwich  Pharmacal 
Co.,  and  James  J.  Delaney,  Sinclair  Refining  Co. 


McKenna  to  Join  BAB 

CARROLL  McKENNA,  director  of  sales  pro- 
motion and  research  for  KABC  Los  Angeles 
and  the  ABC  Radio  network's  Western  Divi- 
sion, will  join  the  national  promotion  staff  of 
BAB  next  Monday  (Sept.  20),  BAB  National 
Promotion  Director  J.  Norman  Nelson  an- 
nounced last  week.  Mr.  McKenna  joined  ABC- 
KABC  five  years  ago  as  sales  promotion  assist-, 
ant,  later  became  director  of  research,  and  in 
December  1953  was  made  director  of  sales  pro- 
motion and  research.  He  served  for  three 
years  as  chairman  of  the  research  committee 
of  the  Southern  California  Broadcasters  Assn. 

Helen  Fruth  Leaves  NARTB 

HELEN  FRUTH,  who  joined  NARTB  in  1945 
as  secretary  to  Judge  Justin  Miller,  chairman 
of  the  board  and  president  who  retired  last 
April  1,  left  NARTB  Friday  to  become  secre- 
tary to  Don  Petty,  partner  in  the  Los  Angeles 
law  firm  of  McClean,  Salisbury,  Petty  &  Mc- 
Clean.  Judge  Miller  is  counsel  for  the  firm. 
Mr.  Petty  is  a  former  NARTB  general  counsel. 

D.  C.  Public  Relations  Meet 

FIRST  Annual  Middle  Atlantic  Public  Relations 
Conference,  to  be  sponsored  by  the  Washington 
chapter.  Public  Relations  Society  of  America, 
will  be  held  at  the  Hotel  Statler,  Washington, 
Sept.  24,  it  was  announced  last  week. 

The  conference  will  feature  a  discussion  by 
leading  radio-tv  figures  on  "What  Radio  and 
Tv  Want  from  Public  Relations  Practitioners," 
PRSA  Washington  chapter  president,  Ludwig 
Caminita  Jr.,  has  announced.  Richard  R.  Ben- 
nett, Washington  public  relations  director,  Na- 
tional Assn.  of  Mfrs.,  is  general  chairman  of 
the  conference  with  headquarters  at  424  Wyatt 
Bldg. 

Howell  Named  to  ACEJ  Post 

REX  G.  HOWELL,  KFXJ-AM-TV  Grand 
Junction,  Colo.,  has  been  named  to  succeed 
Robert  K.  Richards,  NARTB  administrative 
vice  president,  as  NARTB  representative  on 
the  American  Council  on  Education  for 
Journalism,  Harold  E.  Fellows,  NARTB  presi- 
dent, said  last  week. 

E.  R.  Vadeboncoeur.  WSYR-AM-TV  Syra- 
cuse, has  been  appointed  to  the  accrediting 
committee  of  the  ACEJ,  Mr.  Fellows  said.  He 
succeeds  Hugh  B.  Terry,  KLZ-AM-TV  Den- 
ver, who  has  just  completed  a  one-year  term 
on  the  committee. 


Page  58    •    September  13,  1954 


Broadcasting   •  Telecasting 


No  long  shot, 
this 


Some  of  the  smartest  adver- 
tisers we  know  are  sure  of  one 
thing — the  best  way  to  move 
goods  fast  is  to  pinpoint  their 
advertising  on  big  markets. 
That's  why  they  buy  spot 
radio,  on  key  stations.  They 
know,  too,  that  every  dollar 
counts  when  they  buy  time  on 
the  handful  of  good  stations 
that  cover  just  about  every- 
body. WJR,  for  example, 
reaches  15  million  people — 
some  10  per  cent  of  U.  S.  buy- 
ing power.  Ask  your  Henry  I. 
Christal  man. 


The  Great  Voice  of  the  Great  Lakes 


50,000  watts 


Detroit 

CBS  Radio  Network 


WJR's  primary  coverage  area: 
more  than  15,000,000  customers 


Broadcasting   •  Telecasting 


September  13,  1954    •    Page  59 


RADIO-TV  SET  COUNT  NEARS  RELEASE 


Tabulations  are  completed  and 
issuance  of  the  report  is  ex- 
pected within  six  weeks.  An- 
other report  on  audience  meas- 
urements also  is  being  readied 
for  distribution. 

REPORT  on  the  $80,000  nationwide  radio-tv 
set  count  underwritten  by  the  four  national 
radio  networks  and  BAB,  and  Advertising 
Research  Foundation's  report  on  "Recom- 
mended Standards  for  Radio  and  Television 
Program  Audience 
Size  Measurements" 
are  slated  for  pub- 
lication in  "early 
fall"  and  "fall,"  re- 
spectively. ARF 
President  Edgar  Ko- 
bak  reported  last 
week. 

Writing  in  his  Sep- 
tember "news  letter" 
to  ARF  subscribers, 
Mr.  Kobak  noted 
that  Alfred  Politz 
Research  Inc.  had 
completed  field  work 
and  tabulations  for  the  radio-tv  set  count  and 
turned  the  data  over  to  ARF,  which  currently  is 
preparing  the  report  for  distribution.  Network 
and  BAB  authorities  meanwhile  said  target  date 
for  issuance  of  the  report  is  about  six  weeks 
away  but  that  they  hoped  it  might  be  ready 
somewhat  sooner. 

The  report  on  audience  measurements^  pre- 
pared by  working  committee  No.  1  on  the  radio- 
tv  ratings  review  study,  "will  be  printed  and 
distributed  just  as  soon  as  it  has  been  reviewed 

'Dragnet7,  'Gangbusters'  Top 
Nielsen  Evening  Radio  Survey 

NBC's  Dragnet  took  over  first  place  in  the 
evening  once-a-week  division  of  the  Aug.  1-7 
Nielsen  ratings,  but  CBS  held  eight  of  the  top 
10  positions.  In  the  evening  multi-weekly 
group,  NBC's  One  Man's  Family  and  News  of 
the  World  were  first  and  second,  respectively, 
followed  by  CBS'  Lowell  Thomas  show.  The 
complete  listings: 

Homes 
(000) 
(886) 


MR.  KOBAK 


Rank  Program 
Evening,  Once-A-Week 

(Average  For  All  Programs) 


1  Dragnet  (NBC)  2,099 

2  Gangbusters  (CBS)  1,679 

3  Two  for  the  Money  (CBS)  1,679 

4  Gunsmoke  (CBS)  1,633 

5  Roy  Rogers  Show  (NBC)  1,633 

6  People  Are  Funny  (CBS)  1,586 

7  Arthur  Godfrey's  Scouts  (CBS)  1,446 

8  My  Little  Margie  (CBS)  1,446 

9  F.B.I,  in  Peace  and  War  (CBS)  1,399 
10  My  Friend  Irma  (Carter)  (CBS)  1,306 
Evening,  Multi-Weekly 

(Average  For  All  Programs)  (793) 

1  One  Man's  Family  (Toni)  (NBC)  1,306 

2  News  of  the  World   (NBC)  1,306 

3  Lowell  Thomas  (CBS)  1,166 
Weekday 

(Average  For  All  Programs)  (1,399) 

1  Romance  of  Helen  Trent  (M-W-F)  (CBS)  2,426 

2  Romance  of  Helen  Trent  (T  &  Th)  (CBS)  2,332 

3  Our  Gal,  Sunday  (CBS)  2,332 

4  Ma  Perkins  (CBS)  2,192 

5  Road  of  Life  (CBS)  2,099 

6  Wendy  Warren  and  the  News  (CBS)  2,052 

7  Young  Widder  Brown  (Sterling)  (NBC)  2,052 

8  Young  Dr.  Malone  (CBS)  2,052 

9  Stella  Dallas  (NBC)  1,959 
10  Young  Widder  Brown  (Toni)  (NBC)  1,912 
Day,  Sunday 

(Average  For  All  Programs)  (513) 

1  Galen  Drake  (Gen.  Foods)  (CBS)  1,026 

2  Sunday  Gatherin'  (CBS)  980 

3  Lome  Greene  (MBS)  746 
Day,  Saturday 

(Average  For  All  Programs)  (700) 

1  Stars  Over  Hollywood  (CBS)  1,493 

2  City  Hospital  (CBS)  1,353 

3  Robert  Q.  Lewis  (Van  Camp)  (CBS)  1,120 

Copyright  1954  by  A.  C.  Nielsen  Co. 

Page  60    •    September  13,  1954 


and  approved  by  the  'main'  committee  for  the 
entire  project,  the  technical  committee,  and  the 
board  of  directors,"  Mr.  Kobak  said.  He  added: 
"It  will  be  well  worth  waiting  for,  I  have  been 
told." 

At  another  point  in  his  review  of  ARF  activi- 
ties, Mr.  Kobak,  a  business  consultant  and  radio 
station  owner,  observed  that  his  service  as  ARF 
president  "is  a  part-time  assignment"  and  said: 

"Let's  hope  the  day  is  near  when  we  can 
find  and  afford  a  fulltime  president  and  I  can 
devote  my  time  to  my  clients.  I've  agreed  to 
help  as  long  as  necessary — and  I'm  glad  to  do 
so — but  we  don't  want  it  to  be  too  long." 

Discussing  the  Politz  radio-tv  set  census,  Mr. 
Kobak  said: 

"More  than  10.000  interviews  were  made  on 
a  nationwide  probability  sample  of  households 
to  determine  the  number  of  radio  sets  and 
number  of  television  sets  in  working  order  in 
U.  S.  households,  the  rooms  in  which  they  are 
located  and  the  number  of  family  automobiles 
with  radio  sets.  Harper  Carraine  of  CBS  Radio 
...  is  head  of  the  committee  for  this  project. 

"Incidentally,  we  made  the  study  in  coopera- 
tion with  {he  Federal  Civil  Defense  Administra- 
tion and  our  questionnaire  included  basic  ques- 
tions pertaining  to  use  of  radios  as  related  to 
civil  defense  and  the  CDA  program.  I  under- 
stand the  latter  information  won't  appear  in  the 
report  but  that  it  was  sent  immediately  to  the 
CDA." 

Mr.  Kobak  also  noted  that  work  is  under- 
way on  ARF's  project  to  develop  a  "design" 
for  .audience  studies  of  major  media  on,  an  in- 
tegrated basis.  First  consideration,  he  said,  is 
being  given  to  developing  a  design  for  an 
audience  study  of  magazines,  which  will  be 
integrated  with  plans  for  audience  studies  of 
other  media.  The  "main"  committee  on  this 
project  is  headed  by  Lyndon  O.  Brown,  Dancer- 
Fitzgerald-Sample. 

BAB  Report  Analyzes 
Men's  Wear  Retailing 

A  "HOW  TO"  presentation  designed  for  ad- 
vertising and  promotion  efforts  in  the  men's 
wear  field  was  announced  last  week  by  BAB. 
The  20-page  color  brochure.  Annual  Pattern  for 
Effective  Advertising  by  Men's  Wear  Retailers, 
is  in  the  mail  for  more  than  850  BAB  members. 

The  brochure  explains  there  is  an  established 
consumer  buying  pattern  guiding  the  retailer  in 
his  selection  of  buying  and  selling  times  which 
gives  him  the  maximum  profit.  The  report  em- 
phasizes, however,  that  advertising  and  promo- 
tion, to  be  most  effective,  must  match  the  par- 
ticular buying  pattern. 

It  outlines  eight  steps  for  the  men's  wearing 
apparel  retailer  to  follow  in  his  advertising- 
promotion  approach:  make  a  plan:  allocate 
enough  advertising  dollars;  advertise  consistent- 
ly; time  your  promotion  correctly;  advertise  to 
the  people  who  buy;  cover  your  entire  market 
with  your  advertising;  remember  that  advertis- 
ing can't  do  everything,  and  adapt  this  general 
plan  to  the  specific  case. 

The  BAB  sales  presentation,  spokesmen  said, 
presents  a  sample,  month-by-month  plan  which 
could  be  adapted  to  any  type  of  men's  wear 
store  in  any  locality  and  includes  the  average 
percentage  of  annual  sales  which  each  month 
contributes,  percentage  of  different  men's  wear 
items  sold  each  month  and  the  best  sellers,  pro- 
motional items,  hints  and  special  events  which 
can  be  stressed.  A  similar  women's  wear  bro- 
chure will  be  published  shortly,  according  to 
BAB. 


July  Tv  Set  Sales 
Reach  Record  High 

HIGHEST  luly  sales  of  tv  receivers  on  record 
were  reported  by  Radio-Electronics-Television 
Manufacturers  Assn.  last  week  for  the  period 
ending  July  31. 

During  July,  368,634  tv  sets  were  sold 
through  retail  outlets,  RETMA  reported.  This 
compares  with  351,885  sets  sold  in  June  and 
340.406  sold  in  July  1953. 

For  the  first  seven  months  of  this  year, 
RETMA  reported  3,174,394  units  compared 
to  3,116,306  for  the  same  1953  period. 

Retail  sales  of  radios  were  411,197  in  July, 
compared  to  537,494  the  month  previous  and 
366,666  in  July  of  last  year.  July  sales  of 
radios,  excluding  automobile  sets,  were  the 
highest  for  that  month  since  1951,  RETMA 
said.  For  the  seven  months,  excluding  auto- 
mobile receivers,  2,822,090  radio  units  were 
sold  at  retail,  compared  to  3,383,862  for  the 
same  period  last  year. 

Ziv  Spot  Show 

In  Videodex  Top  10 

HIGHLIGHT  of  the  Videodex  network  top  10 
tv  program  listings  for  Aug.  1-7  period  was 
the  emergence  of  /  Led  Three  Lives,  Ziv  Tele- 
vision filmed  show  placed  on  a  spot  basis,  in 
a  ninth-place  tie.  It  was  explained  by  Videodex 
that  /  Led  Three  Lives  is  the  second  show 
placed  on  a  spot  basis  to  achieve  top  10  rank- 
ing, with  Boston  Blackie  having  earned  that 
distinction  several  years  ago.  Complete  listings 
are  as  follows: 


No.  of 

%  Tv 

Name  of  Program 

Cities 

Homes 

1 

Dragnet  (NBC) 

116 

33.0 

2 

Best  of  Groucho  (NBC) 

134 

31.6 

3 

Toast  of  the  Town  (CBS) 

118 

28.7 

4 

Red  Skelton  (CBS) 

123 

27.4 

5 

Tv  Playhouse  (Goodyear)  (NBC) 

110 

26.8 

6 

Saturday  Night  Revue  (NBC) 

76 

26.4 

7 

Stage  Show  (CBS) 

95 

25.8 

8 

Summer  Comedy  Hour  (NBC) 

114 

24.1 

9 

Summer  Theatre  (Westinghouse) 

(CBS) 

83 

23.9 

1   Led  Three  Lives  (Spot) 

121 

23.9 

10 

Public  Defender  (CBS) 

127 

23.8 

No.  Tv 

No.  of 

Homes 

Name  of  Program 

Cities 

(000's) 

1 

Dragnet  (NBC) 

116 

13,448 

2 

Best  of  Groucho  (NBC) 

134 

12,754 

3 

Toast  of  the  Town  (CBS) 

118 

10,804 

4 

Red  Skelton  (CBS) 

123 

10,607 

5 

Tv  Playhouse  (Goodyear)  (NBC) 

110 

10,468 

6 

Ford  Theatre  (NBC) 

155 

10,183 

7 

Public  Defender  (CBS) 

127 

9,864 

8 

Summer  Comedy  Hour  (NBC) 

114 

9,813 

9 

Dollar  a  Second  (NBC) 

124 

9,362 

10 

Stage  Show  (CBS) 

95 

9,305 

F 

lm  Production  Wages 

Show  Increase  in  July 

WAGE  LEVELS  in  tv  and  theatrical  motion 
picture  production,  already  at  an  all-time  peak, 
continued  to  rise  during  July,  according  to  the 
California  Dept.  of  Industrial  Research.  A 
labor  statistics  bulletin  revealed  that  average 
weekly  earnings  during  July  reached  $132.20, 
from  $130.38  during  the  preceeding  .month  and 
$116.91  during  July  1953. 

Meanwhile,  a  "conservatively  estimated" 
98%  of  all  IATSE  motion  picture  back  lot 
workers  are  currently  employed,  according  to 
Carl  Cooper,  business  agent,  IATSE  Stage- 
hands Local  33,  Los  Angeles,  and  member  of 
the  AFL  Hollywood  Film  Council.  At  least 
85%  of  other  Hollywood  crafts,  including  film 
editors,  cameramen  and  sound  technicians,  also 
are  employed,  with  members  of  Local  33, 
which  services  all  live  Hollywood  tv  network 
production,  "100%  employed — better  than  at 
any  time  during  the  last  25  years,"  he  told  B»T. 


Broadcasting 


Telecasting 


THEY  LIKE  IT 


HERE 


When  advertisers  check  into  wmaq,  they  usually  stay  a  long,  long  time.  For  instance  .  .  . 

a  sample  of  just  eight  wmaq  sponsors  adds  up  to  75  uninterrupted  years  of  contented  residence.  An  amazing 

record  for  a  radio  station,  and  a  pretty  revealing  clue  to  its  standing  with  advertisers. 

Here  are  the  eight  sponsors  and  their  individual  records  under  wmaq's  roof: 

WTEBOLDT  stores,  inc.  (Department  Stores)  —  19  years.  Chicago  &  north  western  railway  —  17  years. 
skelly  oil  company  —  16  years,  chas.  a.  stevens  &  co.  (Women's  Apparel)  —  7  years. 

METROPOLITAN  LIFE  INSURANCE  COMPANY  —  6  years.  TALMAN  FEDERAL  SAVINGS  &  LOAN  ASSOCIATION  —  4  years. 

Stewart's  prtvate  blend  coffee  company  —  3  years,  olson  travel  organization  (European  Tours)  —  3  years. 

Advertisers  like  it  at  wmaq  for  lots  of  reasons,  wmaq  is  centrally  located  —  right  in  the  heart 
of  America's  second  greatest  market.  Every  wmaq  room  commands  an  encompassing  view  of  the  biggest-buying 
audiences  among  Mid-America's  4  million  families  with  an  effective  buying  income  of  $24  billion,  wmaq's 
merchandising,  advertising  and  promotion  activities  are  the  most  extensive  of  any  Chicago  radio  station. 

If  your  advertising  plans  cover  just  next  week,  the  next  13  weeks,  or  the  next  13  years,  you're  sure 
to  like  it  at  wmaq  —  where  transients  usually  become  permanent  residents. 

IN  Chicago  a  service  of  (R01)    Represented  by  NBC  Spot  Sales 


WMAQ 


IB 


GOVERNMENT 


STERLING  RESIGNS  FROM  FCC; 
McCONNAUGHEY  MAY  SUCCEED 

Health  believed  reason  for  retirement  of  the  FCC  veteran  and  broad- 
cast pioneer.  Speculation  on  Mr.  McConnaughey  also  includes  pos- 
sibility of  Ohioan  ultimately  becoming  Commission  chairman. 

with  possible  appointment  to  the  FCC  last 
month,  Sen.  Bricker  told  B»T  that  he  was  a 
"good  friend"  and  had  supported  him  for  the 


FCC  COMR.  GEORGE  E.  STERLING  has 
tendered  his  resignation  to  President  Eisen- 
hower and  will  retire  after  31  years  of  govern- 
ment service  as  of  Sept.  30. 

Mr.  Sterling,  it  was  learned  authoritatively, 
has  written  the  President  advising  him  of  his 
decision  to  retire.  While  the  contents  of  the 
letter  are  not  known,  it  is  understood  his  deci- 
sion was  based  partially  upon  recommendation 
of  his  physicians  and  at  the  behest  of  his  family. 
The  61 -year-old  engineer  has  risen  through 
FCC  ranks  and  has  served  as  a  member  of  the 
FCC  since  Jan.  2,  1948.  His  present  term 
ordinarily  would  expire  June  30,  1957. 

The  impending  retirement  resulted  in  im- 
mediate revival  of  speculation  that  George  C. 
McConnaughey,  chairman  of  the  Renegotiation 
Board  and  an  Ohio  Republican,  would  be  named 
to  succeed  Mr.  Sterling  as  a  commissioner  and 
ultimately  would  be  appointed  to  the  FCC 
chairmanship.  Rosel  H.  Hyde,  incumbent  chair- 
man, has  served  as  "acting  chairman"  since  the 
one-year  tenure  to  which  he  had  been  named 
by  the  President  expired  last  April  18.  Mr. 
Hyde,  however,  is  still  strongly  supported  for 
reappointment  as  the  FCC's  directing  head. 

Last  July  Comr.  Sterling  left  Washington  for 
his  first  extended  vacation  in  years  in  his  native 
Maine  (he  has  a  home  on  Peaks  Island,  near 
Portland).  He  had  been  advised  by  his  doctors 
to  slow  down  and  while  it's  understood  his 
health  has  improved  considerably,  he  neverthe- 
less has  yielded  to  the  wishes  of  his  family  that 
he  retire  from  the  FCC  and  perhaps  undertake 
less  rigorous  work.  It  is  known  that  he  has 
been  offered  a  number  of  positions  in  industry, 
including  consulting  engineer  practice.  He  in- 
tends to  make  his  permanent  home  at  Peaks 
Island  with  Mrs.  Sterling.  Both  of  the  Sterling 
daughters  are  married. 

No  Word  From  President 

No  formal  word  was  forthcoming  either  from 
the  White  House  or  from  the  summer  White 
House  in  Denver  regarding  the  Sterling  letter. 
With  more  than  30  years  service  and  in  his  61st 
year,  Mr.  Sterling  can  retire  at  substantially  half 
his  present  $15,000  annual  pay.  He  plans  to 
return  to  Washington  this  week  presumably  to 
remain  until  his  retirement. 

Mr.  McConnaughey,  who  is  58,  frequently 
has  been  mentioned  as  a  possible  appointee  to 
the  FCC  [B°T,  Aug.  16;  July  12;  May  10,  3]. 
He  advised  B°T  last  month  that  no  one  had 
talked  with  him  about  the  post  and  asserted  he 
personally  had  not  "plugged"  for  the  assign- 
ment but  he  did  conjecture  that  his  name  had 
been  "bandied  about"  and  added  that  if  the 
chairmanship  were  proffered,  he  would  accept. 
Contacted  last  Thursday,  Mr.  McConnaughey 
said  he  had  no  further  word  about  the  FCC. 

It  is  known,  however,  that  Mr.  McCon- 
naughey is  held  in  high  regard  by  the  White 
House  because  of  the  job  he  has  done  with  the 
Renegotiation  Board,  which  handles  govern- 
ment contract  settlements.  He  is  a  former  chair- 
man of  the  Ohio  Public  Service  Commission, 
having  been  appointed  by  the  then  governor 
and  now  senator,  John  W.  Bricker  (R-Ohio). 
Sen.  Bricker  is  chairman  of  the  Senate  Interstate 
and  Foreign  Commerce  Committee  which  is 
undertaking  a  full-scale  investigation  of  the 
broadcast  field  and  the  networks.  When  Mr. 
McConnaughey's   name   arose    in  connection 


Renegotiation  Board  appointment  but  was  then 
"not  particularly"  backing  him  for  any  FCC 
position. 

Mr.  McConnaughey  is  said  by  his  friends  to 
be  a  vigorous  free  enterpriser  and  a  top  ad- 
ministrator. Almost  his  entire  background  is 
regulatory  phases  of  law. 

Mr.  Sterling's  decision  to  retire,  it  is  generally 
thought,  will  be  regretted  by  his  associates  at  the 
FCC  and  by  many  of  those  in  the  broadcasting 
field.  He  has  been  one  of  the  best-known  figures 
in  communications  for  a  generation  and  is  one 
of  the  real  pioneers  in  the  regulatory  field. 

He  could  have  remained  a  commissioner 
probably  until  the  end  of  his  term  in  1957, 
without  accounting  for  his  time,  but  presum- 
ably feels  that  the  FCC  should  have  its  full 
strength.  Before  being  named  to  the  FCC  in 
1948,  he  had  served  with  distinction  as  the 
Commission's  chief  engineer.  During  World 
War  II  he  organized  and  headed  the  Radio  In- 
telligence Division  and  had  served  as  the  Com- 
mission's security  officer.  He  also  was  the  key 
FCC  figure  in  the  establishment  of  Conelrad  in 
collaboration  with  the  Office  of  Civilian  De- 
fense.  This  is  the  "radio  silence"  system  de- 


COMR.  STERLING 

signed  to  frustrate  use  of  broadcast  frequencies 
for  "homing"  beacons  by  possible  invading 
enemy  planes  and,  at  the  same  time,  set  up  a 
fool-proof  alerting  system  for  the  civil  popula- 
tion. He  was  liaison  officer  with  the  military  for 
a  number  of  years  and  in  1948  was  co-chairman 
of  the  U.  S.  Delegation  to  the  International 
High  Frequency  Broadcasting  Conference  in 
Mexico  City. 

In  recent  months  he  had  asked  Chairman 
Hyde  to  relieve  him  as  security  officer  and 
assign  certain  other  extra-curricular  functions 
to  other  members  of  the  FCC. 

George  Edward  Sterling  was  born  on  June 
21,  1894,  at  Peaks  Island  and  comes  from  a  long 
line  of  sea-going  folks.  He  has  been  in  radio 
since  1908  when  he  became  an  amateur  opera- 
tor. He  served  on  the  Mexican  border  in  1916 


with  the  Maine  infantry  and  in  the  first  World 
War  with  the  26th  Division,  afterward  trans- 
ferring to  the  Signal  Corps.  Mr.  Sterling  served 
as  a  radio  instructor  and  completed  officer's 
training  in  France.  He  assisted  in  organizing 
and  operating  the  first  Radio  Intelligence  Sec- 
tion of  the  Signal  Corps.  After  World  War  I 
he  served  as  a  radio  operator  in  the  merchant 
marine  and  as  a  marine  radio  inspector  for  RCA 
beginning  in  1922.  The  following  year  he  en- 
tered federal  service  as  a  radio  instructor  in  the 
Bureau  of  Navigation  of  the  Dept.  of  Com- 
merce. In  1935  he  was  appointed  inspector-in- 
charge  of  the  FCC  3d  District  in  Baltimore 
before  being  transferred  to  the  Field  Division 
in  1937  as  assistant  chief. 

Mr.  Sterling  is  the  author  of  the  Radio 
Manual,  long  recognized  as  a  standard  textbook 
in  radio  communications,  equipment  and  pro- 
cedure by  radio  schools  and  for  government 
training.  A  member  of  many  engineering  and 
technical  organizations,  Mr.  Sterling  is  the 
founder  and  current  president  of  the  Channel 
Number  1  Club,  a  secret  society  designed  to 
perpetuate  the  existence  of  non-existant  Channel 
One  for  posterity. 

PLOTKIN  SWORN  IN 
ON  NETWORK  PROBE 

Minority  counsel  of  Bricker  tv 
investigation  will  assume  du- 
ties Sept.  20. 

HARRY  F.  PLOTKIN,  41 -year-old  former  as- 
sistant general  counsel  of  the  FCC,  last  Wednes- 
day was  sworn  in  as  minority  counsel  for  the 
Senate  Commerce  Committee's  upcoming  probe 
of  radio-tv  networks  and  the  uhf-vhf  problem. 

Mr.  Plotkin's  appointment  was  made  by  Sen. 
John  W.  Bricker  (R-Ohio),  committee  chairman, 
upon  the  recommendation  of  Sen.  Edwin  C. 
Johnson  (D-Colo.).  ranking  minority  member 
on  the  committee.  He  will  assume  duties  Sept. 
20,  after  closing  out  his  current  commitments 
with  the  Washington  law  firm  of  Arnold,  Fortas 
&  Porter,  in  which  he  is  a  partner. 

Robert  F.  Jones,  former  congressman  from 
Ohio  and  member  of  the  FCC,  took  over  Sept. 
1  as  chief  counsel  to  head  the  investigation. 

The  Bricker  statement  said  a  staff  study 
would  be  conducted  during  the  congressional 
recess  and  results  presented  to  the  full  Senate 
Commerce  Committee  at  the  first  session  of  the 
84th  Congress.  Sen.  Bricker  said  he  intends  to 
hold  hearings  next  year  on  the  basis  of  the 
study. 

Mr.  Plotkin  said  he  has  made  plans  to  return 
to  his  law  firm  on  the  basis  of  the  projected 
hearings  being  completed  by  next  February  or 
March.  In  the  meantime,  he  will  not  participate 
in  the  firm's  fees,  he  said. 

The  former  FCC  assistant  general  counsel 
(1940-51),  referring  to  published  comment  that 
his  relationships  with  Mr.  Jones  (FCC  Com- 
missioner, 1939-47)  had  not  been  entirely  cor- 
dial during  their  terms  together  on  the  FCC, 
said  he  and  Mr.  Jones  "have  always  been  good 
friends."  He  admitted,  however,  that  they  did 
not  see  eye  to  eye  on  many  things. 

Appointment  of  the  two  brought  at  least  one 
minor  problem — that  of  office  space:  the  med- 
ium-sized room  in  the  basement  of  the  Senate 
Office  Building  originally  had  been  assigned  to 
the  communications  subcommittee  headed  by 
Sen.  Charles  E.  Potter  (R-Mich.),  with  desks  for 
Nicholas  Zapple,  the  Senate  Commerce  Com- 
mittee's communications  counsel,  and  two  sec- 
retarial personnel. 

Mr.  Zapple,  who  was  counsel  to  the  Potter 
unit  during  its  hearings  last  spring,  and  after- 


Page  62 


September  13,  1954 


Broadcasting 


Telecasting 


HOT 
PROPERTY 


Danny  Thomas  named  TV's  funniest 
new  star  . .  .  starts  second  year 
with  new  laughs,  old  sponsors 

The  hot  news  for  the  fall  is  that  American  Tobacco  and  Dodge 
have  renewed  Danny  Thomas's  "Make  Room  for  Daddy,"  on  ABC. 
When  Danny  won  the  "Emmy"  award  for  "the  outstanding  new 
program  of  the  season,"  it  only  confirmed  what  everybody  knew. 
Here  was  the  comedy  sensation  of  the  year,  the  golden  boy  who 
added  a  24K  touch  to  situation  comedy.  Danny  was  hot  this  year, 
and  he'll  be  even  hotter  next  season,  with  a  rating  that  will  rocket 
right  out  of  sight.  It  couldn't  happen  to  a  funnier — or  nicer — guy. 


You're  in  smart  company  on 


ABC -TV 


AMERICAN  BROADCASTING  COMPANY 


GOVERNMENT 


ward,  will  coordinate  the  network  investigation. 
This  means  space  must  be  made  for  at  least  two 
more  persons  in  a  room  already  at  capacity. 

Mr.  Jones  reiterated  last  week  that  he  had 
no  comment  on  whether  additional  staff  per- 
sonnel (clerical  or  counsel)  will  be  added  for 
the  probe.  Neither  was  he  ready  to  indicate 
what  direction  the  investigation  will  take,  now 
or  later. 

Although  Sen.  Bricker  was  in  Ohio  last  week 
and  unavailable  for  comment,  it  seemed  reason- 
able to  assume  from  his  statement  that  no 
full-dress  meeting  of  the  committee  during  the 
congressional  recess  is  in  present  plans. 

Sen.  Bricker's  announcement  last  week  said 
Mr.  Jones  and  the  committee  staff  will  study 
the   feasibility   and   practicability   of  pending 


FCC  REVISES  POLITICAL  REGULATIONS; 
STANDARD  RATES,  POLICIES 


MR.  PLOTKIN 

legislation  to  place  radio  and  tv  networks  under 
jurisdiction  of  the  FCC.  The  staff  also  will 
study  the  "whole  uhf-vhf  problem  on  which 
the  Committee's  Subcommittee  on  Communica- 
tions held  extensive  preliminary  hearings  in  the 
past  session  under  the  chairmanship  of  Sen. 
Potter,"  the  statement  said. 

Mr.  Plotkin  has  been  a  partner  with  Arnold, 
Fortas  &  Porter  since  June  1951.  A  native  of 
Athol,  Mass.,  he  was  graduated  from  Harvard 
in  1934  and  Harvard  Law  School  in  1937.  He 
was  graduated  magna  cum  laude  and  is  a  Phi 
Beta  Kappa.  At  law  school  he  was  a  member 
of  the  Harvard  Law  Review  board  of  editors. 

Mr.  Plotkin  was  associated  with  the  Chicago 
law  firm  of  Topliff  &  Horween  from  1937-39 
and  during  his  term  with  the  FCC  was  in  charge 
of  litigation  and  administration. 

KARM  Wins  Initial  Decision 
For  Fresno  Ch.  12  Facility 

KARM  Fresno,  Calif.,  last  week  won  the  initial 
decision  issued  by  FCC  Hearing  Examiner 
Basil  P.  Cooper  for  a  new  tv  station  on  ch.  12 
there.  The  competing  bid  of  KFRE  there  would 
be  denied. 

Examiner  Cooper's  decision  favored  KARM 
on  the  basis  of  superior  operation  of  its  am 
station.  He  stated  that  KFRE  commercial 
policies  included  (1)  discriminating  against 
Fresno  merchants  in  favor  of  national  adver- 
tisers, (2)  broadcasting  four  to  eight  spot  an- 
nouncements in  a  15-minute  program,  and  (3) 
broadcasting  back-to-back  as  many  as  four  an- 
nouncements in  some  of  the  station's  personal- 
ity programs. 


Commission  ruling,  effective  now  so  as  to  be  a  guide  for  the  fall 
campaigns,  means  radio-tv  broadcasters  must  treat  politicians  the 
same  way  they  treat  commercial  advertisers. 

determining  the  applicable  rate  which  in  specific 
cases  might  result  in  charging  candidates  rates 
not  comparable  to  those  charged  commercial 
advertisers." 

The  ruling  noted  the  comment  disclosed  an 
ambiguity,  hence  the  modification  of  the  final 
version  of  paragraph  (c)l  to  provide  "that  a 
candidate,  in  each  case,  shall  be  charged  no 
more  than  the  rate  the  station  would  charge 
if  the  candidate  were  a  commercial  advertiser 
whose  advertising  was  directed  to  promoting 
its  business  within  the  same  area  as  that  en- 
compassed by  the  particular  office  for  which 
such  person  is  a  candidate. 

"We  believe  this  revision  will  enable  station 
licensees  to  determine  which  of  its  commercial 
rates  is  generally  charged  in  the  area  encom- 
passed by  the  office  for  which  a  particular 
candidate  is  running  and  to  make  a  good  faith 
judgment  in  the  case  of  each  individual 
candidate  as  to  the  applicable  commercial  rate 
to  be  charged." 

The  FCC  decision  also  had  several  observa- 
tions on  the  comments  of  NARTB  and 
Southern  Idaho  Broadcasting  &  Television  Co." 
(KLIX-TV  Twin  Falls)  as  to  the  question  of 
how  discount  rates  are  to  be  calculated  under 
the  revised  rules  in  circumstances  where  time 
has  been  purchased  by  or  for  one  candidate 
as  part  of  a  bulk  purchase  of  time  which  has 
resulted  in  making  the  cost  to  such  candidate 
less  than  if  he  had  purchased  the  time  actually 
used  by  him  on  an  individual  basis. 

NARTB  had  urged  FCC  to  withdraw  its  re- 
quirement that  the  opposition  candidate  could 
buy  time  at  the  pro-rated  cost  on  the  ground  it 
was  unrelated  to  commercial  practice  and 
would  disrupt  the  historical  political  time  sale 
pattern. 

Southern  Idaho,  FCC  observed,  "apparently 
does  not  take  issue  with  the  Commission's  views 
as  to  the  situation  where  time  has  been  pur- 
chased on  a  group  or  pooled  basis  by  several 
candidates,  but  raises  the  question  as  to  the 
applicability  of  this  principle  where  the  block 


REVISED  policy  on  rates  and  practices  of 
radio-tv  stations  with  respect  to  political  broad- 
casts was  set  forth  by  FCC  last  week,  just  in 
time  to  guide  stations  in  the  fall  election  cam- 
paigns. 

Adopted  in  final  form  substantially  as  pro- 
posed [B»T,  June  28],  the  revision  to  FCC's 
am,  fm  and  tv  rules  implements  the  1952 
amendment  made  by  Congress  to  Sec.  315  of 
the  Communications  Act,  namely:  stations  can- 
not charge  politicians  more  than  regular  com- 
mercial advertisers  for  air  time  or  facilities. 

In  view  of  the  closeness  of  the  fall  contests, 
FCC  made  the  changes  effective  immediately. 
The  order,  adopted  Sept.  2,  was  made  public 
Tuesday.  Sees.  3.190  (am),  3.290  (fm)  and 
3.657  (tv)  of  the  Commission's  rules  are  af- 
fected (see  separate  box). 

In  brief,  the  changes  affect  stations  in  this 
manner: 

•  Legally  qualified  political  candidates  are 
entitled  to  the  same  rates,  discount  privileges 
and  other  conditions  or  services  to  which  any 
regular  commercial  advertiser  is  entitled. 

•  Serious  doubt  exists  as  to  the  legality  of 
the  practice  by  many  stations  of  requiring  poli- 
ticians to  post  bond  or  otherwise  indemnify  the 
licensee  against  damage  suits,  unless  regular 
advertisers  also  are  required  to  post  similar 
indemnity  bonds  or  insurance. 

•  Whether  a  politician  will  be  charged  the 
national  or  local  rate  will  depend  upon  what 
the  candidate  would  be  charged  if  he  were  a 
commercial  advertiser  "whose  advertising  was 
directed  to  promoting  its  business  within  the 
same  area  as  that  encompassed  by  the  particular 
office  for  which  such  person  is  a  candidate." 

•  There  shall  be  no  rebates  "by  any  means 
direct  or  indirect." 


Extra  Fee  Charges 

•  Politicians  may  be  charged  extra  fees  for 
recordings  or  use  of  special  equipment  provid- 
ing the  same  charges  apply  to  regular  advertis- 
ers requesting  such  facilities. 

•  If  Candidate  A  buys  bulk  time  meriting  a 
discount,  opposition  Candidate  B  is  entitled  to 
buy  the  same  amount  of  time  and  earn  the 
same  discount.  Mr.  B,  however,  cannot  claim 
the  discount  if  he  buys  less  than  the  necessary 
bulk  time  meriting  such  discount. 

•  But,  if  Candidate  A's  party  buys  bulk 
time  and  gains  a  discount,  then  pro-rates  the 
time  and  costs  among  several  of  the  party's 
candidates,  opposition  Candidate  B  is  entitled 
to  buy  time  at  the  same  pro-rated  cost  paid  by 
Mr.  A  even  though  Mr.  B  does  not  buy  the 
amount  of  time  normally  earning  such  discount. 
This  preserves  the  individual  candidate's  right 
of  equality  under  Sec.  315,  FCC  explained. 

The  Commission's  final  notice  pointed  out 
that  none  of  the  industry  comments  on  the 
original  proposal  protested  the  changes, 
although  there  were  suggestions  for  modifica- 
tion of  different  points  [B*T,  Aug.  2]. 

FCC  noted  that  KFRE  Fresno,  Calif.,  sug- 
gested the  rules  should  spell  out  that  candidates 
whose  names  are  on  ballots  in  more  than  one 
county  should  be  charged  the  national  rate 
while  those  whose  names  are  on  the  ballot  in 
but  one  county  would  receive  the  local  rate. 

The  decision  said  FCC  could  not  concur 
with  this  suggestion  "for,  while  it  might  be 
advantageous  from  the  standpoint  of  certainty, 
this  would  establish  a  purely  artificial  test  for 


Recapitulation 

REVIEW  of  policy  and  applicable  rules 
and  regulations  developed  in  recent  years 
and  governing  political  broadcasts  has 
been  prepared  by  FCC  and  is  to  be  pub- 
lished tomorrow  (Tuesday)  in  the  Federal 
Register,  the  Commission  announced  late 
Thursday.  In  an  effort  to  help  guide 
radio-tv  stations  in  their  handling  of 
political  campaign  talks  this  fall,  the 
Commission  said  it  will  send  each  station 
licensee  a  reprint  of  the  Federal  Register 
review.  In  the  interim,  copies  are  avail- 
able for  inspection  at  FCC's  Washington 
headquarters.  Styled  in  question-and- 
answer  form,  the  recapitulation  sets  forth 
text  of  Sec.  315  of  the  Communications 
Act  and  pertinent  sections  of  FCC's  rules. 
It  also  covers  such  topics  as  who  is  a 
legally  qualified  candidate,  what  consti- 
tutes equal  opportunity,  limitations  on 
use  of  facilities  and  allowable  rates  (see 
story  this  page).  Specific  case  citations 
are  included. 


Page  64 


September  13,  1954 


Broadcasting 


Telecasting 


c  -i    WESTERN  „ 

M^567      «  Mil  flAUKEE  WIS  1** 
"•«"85    "L S    B  0        ST*  TELECAST 

oesm.es  w»oo«ces  ms.c 

[be          ■  ^  l^nu^tSp- 
— — —  "  — — *«« 

. ,  ^    Mimi"!^ 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  65 


FCC  Rule  on  Political  Rates 


HERE  is  the  text  of  the  revised  FCC  rules 
on  political  time  charges  which  now  must 
be  the  same  as  for  regular  commercial  ad- 
vertisers. Effective  immediately,  the  rules 
implement  a  1952  amendment  to  Sec.  315 
of  the  Communications  Act.  Wording  for 
revised  Sees.  3.190(c),  3.290(c)  and  3.657 
(c),  FCC's  am,  fm  and  tv  rules,  respectively, 
all  read  the  same  as  follows: 

(c)  Rates  and  practices.  (1)  The  rates,  if 
any,  charged  all  such  candidates  for  the  same 
office  shall  be  uniform  and  shall  not  be  re- 
bated by  any  means  direct  or  indirect.  A 
candidate  shall,  in  each  case,  be  charged  no 
more  than  the  rate  the  station  would  charge 
if  the  candidate  were  a  commercial  advertiser 
whose  advertising  was  directed  to  promoting 


its  business  within  the  same  area  as  that 
encompassed  by  the  particular  office  for  which 
such  person  is  a  candidate.  All  discount  priv- 
ileges otherwise  offered  by  a  station  to  com- 
mercial advertisers  shall  be  available  upon 
equal  terms  to  all  candidates  for  public  office. 

(2)  In  making  time  available  to  candidates 
for  public  office  no  licensee  shall  make  any 
discrimination  between  candidates  in  charges, 
practices,  regulations,  facilities,  or  services 
for  or  in  connection  with  the  service  rendered 
pursuant  to  this  part,  or  make  or  give  any 
preference  to  any  candidate  for  public  office 
or  subject  any  such  candidate  to  any  preju- 
dice or  disadvantage;  nor  shall  any  licensee 
make  any  contract  or  other  agreement  which 
shall  have  the  effect  of  permitting  any  legally 
qualified  candidate  for  any  public  office  to 
broadcast  to  the  exclusion  of  other  legally 
qualified  candidates  for  the  same  public  office. 


of  time  is  purchased  by  a  political  committee 
or  similar  group,  and  individual  candidates 
using  part  of  this  time  are  charged  only  a  pro 
rata  share  of  the  total  cost. 

"It  is  contended  that  it  would  be  grossly 
unfair  to  stations  and  purchasers  of  large 
segments  of  time  if  Sec.  315  and  our  rules  are 
interpreted  as  entitling  the  opponents  of  the 
individual  candidates  to  the  same  reduced  rate 
which  they  paid  by  reason  of  their  connection 
with  the  committee,  in  the  event  such  opponent 
were  unwilling  to  purchase  a  segment  of  time 
to  which  the  same  discount  given  the  com- 
mittee applies." 

The  Commission  concluded,  "We  believe  that 
the  answer  to  both  of  these  questions  becomes 
apparent  when  it  is  recognized  that  the  entire 
scheme  of  Sec.  315  of  the  Act  is  that  opposing 
legally  qualified  candidates  for  a  particular 
public  office  are,  as  a  matter  of  individual  right, 
entitled  to  equal  opportunities  in  the  use  of 
broadcast  facilities. 

"This  does  not  mean  that  they  must  be  given 
equal  time,  or  even  that  they  must  be  charged 
the  same  rates  if,  though  the  station  makes  the 
opportunity  available  to  all,  only  some  of  the 
competing  candidates  choose  to  purchase 
enough  time  to  take  advantage  of  available 
discount  rates. 

"But  we  do  think  it  clear  that  the  individual 
equality  among  competing  candidates  can  only 
be  achieved  if  any  one  candidate,  by  doing  and 
spending  no  more  than  his  individual  opponent, 
can  secure  equal  air  time.  To  provide  other- 
wise, as  the  NARTB  and  Southern  Idaho  Broad- 
casting &  Television  have  suggested,  would 
substitute  equality  among  groups  or  political 
parties  for  the  criterion  of  individual  equality 
among  candidates.  Whatever  we  may  think  of 
this  as  an  abstract  question  of  policy,  it  is  not 
what  we  understand  Congress  intended  in  Sec. 
315." 

36  Don't  Sell 

Tennessee  Valley  Broadcasting  Co.  (WAGC 
Chattanooga)  and  35  other  licensees,  FCC  ob- 
served, maintained  that  stations  "sell  no  time 
or  services  'comparable'  to  that  sold  political 
candidates  since  the  Communications  Act  pro- 
hibits stations  from  censoring  material  broad- 
cast by  political  candidates  and  thereby  exposes 
station  licensees  to  liability  for  slanderous  ma- 
terial broadcast  by  political  candidates. 

"It  is  also  argued  that  nothing  in  the  Act 
expressly  requires  a  station  to  charge  a  political 
candidate  the  same  rate  as  a  commercial  adver- 
tiser under  any  circumstances.  They  urge  that 
if  candidates  are  to  be  free  from  all  restraint 
as  to  their  broadcasts,  they  should  be  required 
to  indemnify  or  insure  stations  against  any  loss 
that  may  be  suffered  by  a  station  because  of 
their  broadcasts,  or  waive  their  rights  under  the 
law  so  as  to  permit  stations  to  censor  their  pro- 
gram material. 

FCC  continued,  "they  also  suggest  the  pro- 
posed rules  be  revised  to  state  specifically  that 
stations  may  charge  candidates  for  time  used 
to  make  recordings,  for  use  of  recording  ma- 
chines, equipment,  studio  facilities,  etc. 

"We  cannot  agree  with  these  suggestions," 
the  Commission  decision  concluded.  The  ruling 
continued: 

We  believe  that  the  legislative  history  of  Sec. 
315(b)  of  the  Communications  Act  makes  clear 
that  Congress,  although  it  was  fully  aware  of  the 
fact  that  licensees  could  not  censor  political 
broadcasts,  expressly  intended  that  neither  this 
nor  any  other  factor  should  be  used  as  an  ex- 
cuse for  charging  higher  rates  for  political 
broadcasts  than  for  other  commercial  programs. 

With  respect  to  the  suggestion  that  stations 
should  be  specifically  authorized  to  charge  candi- 
dates for  making  use  of  recordings,  recording 
apparatus  or  other  equipment,  etc.,  we  believe 
it  is  clear  that  Congress  intended  political  candi- 
dates may  be  charged  such  special  fees  if,  but 
only  if,  such  charges  were  also  applied  to  other 
users  of  the  station's  facilities.  Nothing  in  the 
rule  as  drafted  or  here  finalized  would  preclude 


a  station  from  charging  a  political  candidate 
additional  fees  under  such  circumstances. 

Nor  are  we  authorized  under  Sec.  315  of  the 
Communications  Act  to  provide  that  stations  may 
require  candidates  to  indemnify  or  insure  stations 
against  any  loss  a  station  might  suffer  because 
of  the  contents  of  a  candidate's  broadcasts,  or 
to  waive  their  rights  so  as  to  permit  censor- 
ship of  such  broadcasts. 

In  fact,  we  are  extremely  doubtful  whether 
it  would  be  lawful  under  Sec.  315(b)  of  the 
Communications  Act  for  a  station  to  impose  upon 
candidates  for  public  office  such  an  obligation 
to  provide  bonds  or  insurance  unless  they  also 
require  other  users  of  their  stations  to  post 
similar  indemnity  bonds  or  insurance. 

As  to  the  request  of  Aiken  Electronic  Adv. 
Corp.  (WAKN-AM-TV  Aiken,  S.  C.)  and  34 
other  broadcasters  for  clarification  of  the  rules 
on  discounts,  FCC  explained  "whether  a  quan- 
tity discount  rate  is  brought  into  play  is  wholly 
dependent  upon  a  licensee's  commercial  quantity 
discount  rate  structure  and  the  use  which  a 
licensee  permits  of  his  station  by  the  first  candi- 
date for  a  particular  public  office  who  desires 
to  buy  time  on  the  air." 

FCC  pointed  out  "it  is  within  the  licensee's 
discretion  to  allot  only  such  time  as  he  believes 
in  keeping  with  good  programming  practices 
to  the  first  candidate  for  a  particular  office 
who  desires  to  buy  time.  If  a  licensee  provides 
sufficient  time  to  this  candidate  to  bring  into 
play  a  discount  rate  which  would  apply  if  the 
broadcasts  were  commercial,  the  rule  would 
require  the  licensee  to  make  this  same  com- 
mercial discount  rate  available  to  the  candidate; 
and  equal  opportunities  must  be  made  available 
to  opposing  candidates. 

"But  nothing  in  the  rule  precludes  a  station 
from  limiting  the  total  amount  of  time  to  be 
made  available  to  all  legally  qualified  candidates 
for  a  particular  office  as  the  station  licensee 
determines  what  will  best  serve  the  public  in- 
terest so  long  as  equal  opportunity  is  afforded 
all  such  candidates." 

LAWYERS  DEBATE 
COVERAGE  ISSUE 

STRONG  pro  and  con  feelings  about  the 
broadcasting  and  telecasting  of  Congressional 
hearings  were  expressed  by  former  New  Deal 
officials  James  M.  Landis  and  Thurman  Arnold 
over  CBS  Radio's  The  Leading  Question  in  its 
Sept.  5  broadcast. 

Mr.  Landis,  former  dean  of  Harvard  Law 
School  and  former  member  of  the  Securities 
&  Exchange  Commission,  held  out  for  com- 
plete freedom  for  microphones  and  tv  cameras 
to  cover  Congressional  proceedings. 

Mr.  Arnold,  former  assistant  Attorney  Gen- 
eral and  former  Circuit  Judge  in  the  District 
of  Columbia — and  now  senior  member  of  the 
Washington  law  firm  of  Arnold,  Fortas  & 
Porter — held    that     "adversary"  proceedings 


should  not  be  broadcast  or  telecast.  He  said 
he  was  "enthusiastic,"  however,  about  broad- 
casting or  telecasting  hearings  on  "public  issues 
or  bills." 

Both  debaters  used  the  Kefauver  and  the 
Army-McCarthy  hearings  as  examples  of 
broadcast  events — but  differed  in  their  attitude 
toward  them.  Mr.  Landis  saw  them  as  good. 
Mr.  Arnold  termed  them  a  "distortion"  of 
proper  Congressional  hearings. 

VHF  WKAQ-TV  ASKS 
FOR  'SATELLITE' 

SECOND  application  for  a  "satellite"  tv  station 
in  the  vhf  band  was  reported  by  FCC  last 
week  to  have  been  tendered  for  filing — this 
time  by  ch.  2  WKAQ-TV  San  Juan,  Puerto 
Rico.  WKAQ-TV  wants  permission  for  a  sup- 
plemental outlet  on  ch.  3  at  Mayaguez. 

Earlier,  ch.  5  KFBC-TV  Cheyenne,  Wyo.,  re- 
quested and  was  granted  a  permit  for  a  partial 
satellite  or  "budget"  station  on  ch.  10  at 
Scottsbluff,  Neb.  [B»T,  Aug.  23].  For  the 
most  part,  it  would  rebroadcast  KFBC-TV. 

Both  applications  involve  operation  in  the 
vhf  band  while  no  bid  has  been  filed  to  date 
requesting  a  satellite  uhf  operation  as  FCC  an-  I 
nounced  it  would  consider  after  the  first  of 
this  month.  The  uhf  satellite  plan  was  devised 
as  a  means  to  help  save  the  dwindling  uhf  \ 
station  population  in  the  face  of  stiff  vhf  com-  j 
petition  [B*T,  Aug.  9]. 

It  was  devised  as  a  case-by-case  method  to 
expand  uhf  coverage  to  more  nearly  equal  vhf  I 
service,  although  vhf  stations  could  qualify  for  j 
satellite   uhf   outlets.    The   plan   also  would 
permit   low-cost,   low-power  independent  uhf 
stations  to  be  built  in  markets  which  otherwise 
could  not  support  a  tv  outlet.    Such  stations 
would  not  be  required  to  originate  local  pro-  : 
grams  for  the  time  being. 

El  Mundo  Inc.,  licensee  of  WKAQ-TV,  pro-  i 
posed  to  construct  the  ch.  3  facility  at  Maya- 
guez "to  be  operated  as  a  satellite  until  full 
scale  operation  becomes  feasible",  the  applica- 
tion disclosed.  "The  station  will  duplicate  the 
programs  now  being  broadcast  by  station 
WKAQ-TV,"  the  application  said,  "except  that  | 
film  programs  will  be  originated  at  the  trans- 
mitter site  of  the  Mayaguez  station  for  ap- 
proximately 5%  of  the  weekly  operating  period." 

With  all  the  management  and  commercial 
programming  functions  to  be  performed  by 
members  of  the  WKAQ-TV  staff,  the  Maya-  1 
guez  station  will  be  constructed  for  an  estimated 
$231,294,  with  first  year  operating  cost  at 
$25,000.  The  proposed  effective  radiated  power 
is  25.2  kw  visual  and  13.6  kw  aural  with  an- 
tenna height  above  average  terrain  695  ft. 


Page  66    •    September  13,  1954 


Broadcasting    •  Telecasting 


Ozzie  and  Harriet  in  3rd  consecutive 
year  on  ABC  .  .  .  Listerine  and  Hotpoint 
continue  with  top  family  show 

Friday  night  is  family  night  on  ABC — the  Nelson  family,  that  is— 
ozzie,  Harriet,  and  their  two  boys,  david  and  rickey.  Warm, 
human,  true  to  life,  ozzie  and  Harriet  is  the  best-known  situation 
comedy  on  the  air,  with  ten  years  in  radio  and  now  renewed  by 
Listerine  and  Hotpoint  for  its  third  top-rated  year  on  television. 
Followed  by  the  Ray  Bolger  Show  and  Jan  Murray's 
"Dollar  a  Second"  to  make  a  solid  comedy  line-up  on  ABC, 
ozzie  and  Harriet  is  one  family  affair  to  which  everybody  is  invited. 


You  re  in  smart  company  on 


ABC -TV 


AMERICAN  BROADCASTING  COMPANY 


Poynter  Asks  Stay 

In  Tampa  Tv  Decision 

NELSON  POYNTER,  operator  of  WTSP  St. 
Petersburg,  petitioned  FCC  last  week  to  stay 
the  effective  date  of  its  final  decision  granting 
tv  ch.  8  to  WFLA  Tampa,  owned  by  the  Tampa 
Tribune,  pending  completion  of  litigation  in 
the  case  which  also  included  a  third  competitive 
bid  by  Tampa  Bay  Area  Telecasting  Corp.  [B»T, 
Aug.  9]. 

WTSP  renewed  its  offer  to  WFLA  to  operate 
jointly  an  interim  outlet  on  ch.  8  pending  com- 
pletion of  litigation.  Purpose  is  to  provide 
prompt  vhf  service  there  since  ch.  13,  finally 
granted  Tampa  Television  Co.  in  another  pro- 
ceeding, also  appears  scheduled  for  litigation  by 
the  Tampa  Times'  WDAE,  unsuccessful  ch.  13 
applicant. 

Only  tv  outlet  in  operation  there  is  ch.  38 
WSUN-TV,  owned  by  the  City  of  St.  Peters- 
burg. 

Both  WTSP  and  Tampa  Bay  have  filed  peti- 
tions with  the  Commission  for  rehearing  of  the 
early  August  final  decision. 

WTHS-TV  Extension  Bid 
To  Go  Before  Hearing 

EDUCATIONAL  television  station  WTHS-TV 
Miami,  authorized  on  reserved  ch.  2,  was  ad- 
vised by  FCC  last  week  that  its  application 
for  extension  of  completion  date  "indicates 
necessity  of  a  hearing."  Comr.  Frieda  B.  Hen- 
nock  dissented  from  the  action  to  send  the  pre- 
hearing McFarland  notice. 

Meanwhile,  the  Commission  notified  two  vhf 
tv  permittees  that  unless  they  notify  FCC  within 
20  days  that  they  desire  hearings  on  their  bids 
to  extend  construction  deadlines,  their  permits 
will  be  cancelled  and  the  stations  deleted. 

The  stations  involved  are  ch.  7  KLYN-TV 
Amarillo,  Tex.,  under  permit  to  Plains  Empire 
Broadcasting  Co.,  and  ch.  10  KHTV  (TV) 
Hibbing,  Minn.,  under  permit  to  North  Star 
Television  Co.  Comr.  Hennock  also  dissented 
in  both  of  these  actions. 

McFarland  to  Oppose  Pyle 
In  Arizona  Governor's  Race 

FORMER  Sen.  Ernest  W.  McFarland  of 
Arizona,  majority  leader  in  the  Senate  during 
the  previous  Democratic  administration  and 
active  in  radio-tv  legislation  as  a  member  of 
the  Senate  Commerce  Committee,  last  week 
was  back  in  the  political  spotlight  after  win- 
ning the  Democratic  nomination  in  the  Arizona 
gubernatorial  campaign. 

The  Arizona  Democrat  is  40%  owner  of 
Arizona  Television  Co.,  permittee  of  KTVK 
(TV)  Phoenix,  which  will  be  that  city's  third 
television  outlet.  Target  date  of  KTVK,  on 
ch.  3,  is  unknown. 

Incumbent  Gov.  J.  Howard  Pyle,  nominated 
by  the  Republicans  without  opposition,  will 
oppose  Mr.  McFarland  in  the  elections.  Gov. 
Pyle  holds  a  minority  interest  (800  of  64.706 
shares)  in  KTAR  Broadcasting  Co.  (KTAR 
Phoenix),  according  to  FCC  records.  He  is 
former  vice  president  and  program  director  of 
the  Phoenix  station. 

KTAR  Broadcasting  Co.  also  owns  KVAR 
(TV)  Mesa,  85.8%  of  KVOA-AM-TV  Tucson, 
98%  of  KYUM  Yuma  and  95.2%  of  KYCA 
Prescott. 

Mr.  McFarland  lost  his  Senate  seat  to  Sen. 
Barry   Goldwater,    Republican,    in   the  1952 

elections. 


WJLB  Grant  Made  Final; 
Las  Vegas  Bid  Dismissed 

FCC  last  week  made  effective  immediately  the 
proposed  grant  of  a  new  tv  station  on  ch.  50 
at  Detroit,  Mich.,  to  WJLB  there.  By  a  separate 
order  the  FCC  dismissed  with  prejudice  the  bid 
of  KRAM  Las  Vegas,  Nev.,  for  failure  to  prose- 
cute its  bid  for  a  new  tv  station  on  ch.  13  there. 

The  ch.  50  grant  to  WJLB  was  made  possible 
by  the  dismissal  with  prejudice  of  the  compet- 
ing application  of  Woodward  Broadcasting  Co. 
[B»T,  July  12]. 

Woodward  petitioned  for  dismissal  of  its  ch. 
50  bid  after  purchasing  ch.  62  WCIO-TV  for 
$100  from  the  UAW-CIO  Broadcasting  Corp. 
of  Michigan  [B*T,  June  21]. 

At  Las  Vegas,  the  Commission's  dismissal 
order  follows  from  an  FCC  examiner's  initial 
decision  proposing  to  deny  the  KRAM  ch.  13 
bid  on  the  ground  that  it  was  not  financially 
qualified  [B*T,  Aug.  9]. 

FCC  Grants  Six  Ams; 
Central  City  Gets  Two 

FIRST  new  am  stations  for  Central  City,  Ky., 
having  an  estimated  population  of  1.000,  were 
granted  by  the  FCC  late  last  week.  New 
standard  daytime  stations  also  were  granted  at 
Columbus,  Ga.;  Manchester,  Ga.;  Spencer, 
W.  Va.,  and  Titusville,  Pa. 

•  For  Central  City,  a  new  am  station  on 
1380  kc  with  500  w  was  granted  to  Central 
City-Greenville  Broadcasting  Co.  The  other 
grant  went  to  Muhlenberg  Broadcasting  Co. 
for  operation  on  1600  kc  with  500  w. 

•  For  Columbus,  new  station  facilities  to 
operate  on  1580  kc  with  1  kw  were  granted 
to  Muscogee  Broadcasting  Co. 

•  At  Manchester,  the  recipient  of  the  new 
facilities  on  1570  kc  with  1  kw  was  Georgia- 
Ra-Tel  Inc. 

•  For  Spencer,  authority  to  operate  on  1590 
kc  with  1  kw  was  granted  to  Ohio  Valley  of 
the  Air  Inc.,  licensee  of  WJEH  Gallipolis,  Ohio. 

•  At  Titusville.  a  new  am  station  on  1290 
kc  with  500  w  was  granted  to  Crawford  County 
Broadcasting  Co. 

FCC  Requests  Court 
Stay  Allentown  Order 

FCC  HAS  ASKED  the  U.  S.  Court  of  Appeals 
in  Washington  to  hold  up  issuance  of  its  order 
in  the  Allentown,  Pa.,  case  [B*T,  Aug.  23] 
pending  a  determination  by  the  Solicitor  Gen- 
eral of  the  U.  S.  on  whether  to  appeal  to  the 
Supreme  Court. 

The  Commission  feels  that  the  Appeals  Court 
order  jeopardizes  the  authority  of  administra- 
tive agencies  to  overrule  examiners.  This  was 
a  key  point  in  the  2-1  appellate  decision  last 
month. 

An  FCC  memorandum  on  the  reasons  why 
the  decision  should  be  appealed  to  the  high 
tribunal  is  scheduled  to  be  sent  to  the  Depart- 
ment of  Justice  this  week.  If  the  Justice  Dept. 
and  the  Solicitor  General  agree,  a  writ  of 
certiorari  will  be  asked  immediately.  The  Su- 
preme Court  will  then  decide  whether  the 
question  is  significant  enough  to  warrant  a 
hearing.  Request  for  certiorari  automatically 
stays  the  effectiveness  of  the  lower  court's 
ruling. 

Last  month's  Appeals  Court  ruling  remanding 
the  case  to  the  FCC  was  the  second  time  that 
court  had  overruled  the  Commission  in  the 
seven-year-old  1230  kc  controversy.   The  case 


involves  competing  applications  of  Allentown 
Broadcasting  Corp.  and  Easton  Publishing  Co. 
for  the  local  frequency.  The  Commission 
granted  the  facility  to  Allentown  in  1947  (call 
letters  WHOL).  Easton  appealed,  and  in  1949, 
the  Appeals  Court  remanded  the  case  to 
the  Commission  to  determine  the  compara- 
tive needs  of  the  two  communities  for  new 
radio  service  and  the  relative  ability  of  the 
applicants  to  serve  the  greater  need.  After  a 
hearing  in  1950.  the  examiner  recommended 
the  grant  again  be  made  to  WHOL.  The  FCC 
reversed  the  examiner  and  issued  a  final  grant 
to  Easton  Publishing  (licensee  of  WEEX-FM- 
TV  Easton).  Allentown  Broadcasting  appealed 
this  decision,  and  was  sustained  by  the  court 
last  month. 

The  court  held  in  its  split  decision  that  the 
Commission  erred  in  holding  that  no  significant 
difference  existed  in  the  ability  of  the  ap- 
plicants to  serve  their  respective  communities. 
It  upheld  the  examiner's  findings  that  Easton 
Publishing  was  uncertain  regarding  program 
plans,  reluctant,  evasive  and  lacking  in  candor, 
and  susceptible  of  being  found  monopolistic 
in  the  concentration  of  communications  media. 
The  court  majority  further  held  that  the  Com- 
mission had  no  right  to  reverse  the  examiner's 
rulings  regarding  the  credibility  of  witnesses. 

It  is  this  point  that  the  Commission  at- 
torneys feel  should  be  clarified  by  the  Supreme 
Court. 

Circuit  Judges  David  Baselon  and  Wilbur - 
K.  Miller  were  the  majority;  Judge  E.  Barrett 
Prettyman  dissented. 

LAMB  RENEWAL  CASE 
HEARING  WEDNESDAY 

WICU  (TV)  application  for  li- 
cense renewal  set  Wednesday 
after  FCC  refuses  to  delay  case 
or  supply  new  facts  on 
charges  against  Mr.  Lamb. 

HEARING  on  the  license  renewal  application 
of  Edward  Lamb's  WICU  (TV)  Erie,  Pa.,  is  to 
commence  Wednesday  before  FCC  Examiner 
Herbert  Sharfman,  after  refusal  by  the  Com- 
mission last  week  to  delay  the  case  or  supply 
additional  facts  on  the  charges  against  Mr. 
Lamb. 

Th  broadcaster-publisher,  according  to  issues 
in  the  hearing  order,  is  charged  with  making 
false  statements  to  the  Commission  about  for- 
mer alleged  communist  associations.  These 
ties  he  repeatedly  denies. 

Mr.  Lamb  asked  for  a  continuance  of  the 
case  until  he  was  supplied  what  he  considered 
would  be  a  more  proper  bill  of  particulars 
rather  than  the  "resume"  issued  in  early  August 
by  the  FCC  Broadcast  Bureau  at  the  Commis- 
sion's direction  [B©T,  Aug.  30,  16,  9]. 

FCC's  order  last  week  approved  in  part  a 
request  by  the  Broadcast  Bureau  that  the 
burden  of  proof  be  shifted  to  Mr.  Lamb  to 
sustain  his  charges  that  certain  members  of  the 
Commission  making  investigations  in  the  case 
caused  at  least  one  bribe  to  be  offered  to  secure 
evidence  against  Mr.  Lamb.  On  all  other  is- 
sues the  Broadcast  Bureau  is  to  proceed  first 
with  presentation  of  evidence,  the  order  in- 
dicated. 

The  Commission  gave  two  reasons  for  turn- 
ing down  Mr.  Lamb's  plea  for  a  further  bill  of 
particulars.  FCC  felt  the  Broadcast  Bureau's 
resume  "fairly  apprises  the  applicant  of  the 
nature  of  the  charges  against  him.  Second,  we 
expect  that  the  hearing  examiner,  in  the  ex- 


Page  68    •    September  13,  1954 


Broadcasting    •  Telecasting 


0s 


"Radios  stations  everywhere . .  bufGhly  one  WSM!" 

A  v_   


OFFICES 


6<  TENNES! 


July  23, 


Mr.  Irving  Waugh 
Comercial  Manager 
Radio  Station  WSM 
SSStfl*  Tennessee 

Dear  Irving:  stations 

1<ve  read  your  Loo*s  as  if 

everywhere  .  .  Dul- 

that.sttue.  tion  we  used  WSM 

.rt  like  to  know  how  SI 
*-?  ^  ^  ^Vthavmite. 
radio  still  raiuw 


Kindest  regards. 


•jours  very  truly, 
j^THA  WHITE  ffiLLS,  !*■ 

Cohen  T.  Willie 
president 


'is 


-w/c 


Maybe  we've  been  too  modest  —  never  having  claimed  that 
WSM  can  do  twice  as  well  as  five  other  stations  put  together! 
But  that's  what  the  man  says  —  more  evidence  that  WSM 
covers  the  rich  Central  South  market  like  no  other  advertising 
medium.  For  the  full  story,  contact  WSM's  Irving  Waugh  or 
any  Petry  Man. 


WSM 


Broadcasting 


Telecasting 


Nashville 
Clear  Channel  •  50,000  Watts 


September  IS,  1954 


Page  69 


GOVERNMENT 


PROGRAM  SERVICES 


ercise  of  his  discretion  and  with  due  regard  for 
the  rights  of  the  petitioner  for  ample  opportun- 
ity to  protect  its  interests  in  the  matter,  will  af- 
ford petitioner  upon  request  reasonable  con- 
tinuances or  the  right  to  recall  witnesses  in  the 
event  such  procedures  are  required  by  applicant 
in  the  circumstances  as  they  are  then  presented. 

"This  procedure  will,  we  believe,  conduce  to 
the  prompt  dispatch  of  the  matter  and,  at  the 
same  time,  adequately  protect  petitioner's  rights 
and  interest,  in  this  manner  best  serving  the 
public  interest  which  it  is  the  business  of  the 
Commission  to  protect." 

Meanwhile,  it  was  reported  last  week  that 
Mr.  Lamb  has  filed  still  another  damage  suit  in 
Nashville  against  Rep.  Pat  Sutton  (D-Tenn.) 
as  a  result  of  comments  by  Rep.  Sutton  on  a 
political  talkathon  on  several  local  radio-tv  sta- 
tions [B»T,  Aug.  2,  July  19].  The  new  suit, 
charging  slander  and  asking  $500,000  damages, 
was  filed  in  federal  court  at  Nashville.  It 
named  co-defendants  WSM-AM-TV  Nashville 
and  National  Life  &  Accident  Insurance  Co., 
licensee. 

Earlier,  Mr.  Lamb  filed  three  separate  $500,- 
00  damage  suits  in  Davidson  County  Circuit 
Court  against  the  Congressman,  each  suit  nam- 
ing as  co-defendants  different  radio-tv  stations 
said  to  have  aired  the  talkathon.  These  were 
WSIX-AM-TV  and  WLAC  there  in  addition  to 
WSM-AM-TV. 

KRIC,  KTRM  Ask  FCC 
For  Ch.  6  Rehearing 

APPLICANTS  who  lost  out  to  KFDM  Beau- 
mont, Tex.,  in  FCC's  final  decision  for  ch.  6 
there  petitioned  the  Commission  last  week  to  re- 
consider the  action  which  had  reversed  the  ear- 
lier recommendation  of  a  hearing  examiner 
[B«T,  Aug.  9].  KRIC  and  KTRM,  both  denied 
in  the  final  decision,  requested  rehearing. 

In  the  final  ruling,  FCC  favored  KFDM  on 
the  sole  factor  of  diversification  and  concentra- 
tion of  control  of  the  media  of  mass  communi- 
cation, finding  no  significant  difference  among 
the  applicants  on  other  claims  of  superiority, 
the  pleading  of  KRIC  noted.  This  is  contrary 
to  the  evidence,  the  petition  said. 

KRIC  is  owned  by  the  Enterprise  Co.,  pub- 
lisher of  the  only  daily  paper  there.  W.  P. 
Hobby,  president-chief  stockholder  of  the  Hous- 
ton Posf-KPRC-AM-TV  Houston,  is  director 
and  holds  option  for  up  to  35%  interest  in 
KTRM  while  D.  A.  Cannan,  president-chief 
owner  of  KFDX-AM-TV  Wichita  Falls,  is  pres- 
ident-29.7%  owner  of  KFDM. 

KRIC  charged  the  ruling  is  "nothing  less  than 
outright  discrimination  against  a  newspaper  be- 
cause it  has  a  newspaper,  and  for  no  other  rea- 
son," noting  the  other  applicants  have  tv  sta- 
tion affiliations. 

KTRM  pointed  out  that  the  Commission 
arrived  at  different  conclusions  without  pointing 
out  where  the  examiner  was  in  error. 

Seek  KMO  Sale  Approval 

APPLICATION  for  FCC  approval  to  the  sale 
of  KMO  Tacoma,  Wash.,  by  Carl  E.  and  Carl 
D.  Haymond  to  Charles  D.  Hunter  Jr.  and  J. 
Archie  Morton  and  their  wives  for  $200,000 
was  filed  with  the  FCC  last  week. 

Sale  of  KMO-TV  by  Messrs.  Haymond  to 
J.  Elroy  McCaw  for  $300,000  presently  is 
awaiting  FCC  approval  [B»T,  July  19,  12]. 

Mr.  Hunter  is  a  law  partner  of  Edgar  Eisen- 
hower, brother  of  President  Eisenhower.  An- 
other brother,  Earl  Eisenhower,  has  interests  in 
WESA  Charleroi,  Pa.,  and  WLIO  East  Liver- 
pool, Ohio. 

Mr.  Morton  presently  is  executive  assistant 
to  the  president  of  KIRO  Seattle,  Wash. 


BMI  ISSUES  DATES 
FOR  1955  CLINICS 

DATES  for  the  47  radio  program  clinics  set 
by  BMI  for  1955  were  announced  last  week  by 
Glenn  Dolberg,  vice  president  in  charge  of 
station  relations,  who  said  the  early  release 
was  made  to  comply  with  requests  of  many 
state  broadcasters  associations  that  want  to 
schedule  their  own  meetings  around  those  of 
BMI. 

The  1955  clinics  will  open  Feb.  21  at  Van- 
couver, B.  C,  and  in  Arkansas.  With  two  teams 
of  speakers  traveling  simultaneously  in  different 
parts  of  the  country,  39  clinics  will  be  com- 
pleted in  the  U.  S.  and  Canada  by  April  22. 
The  remaining  eight  will  be  held  in  June,  con- 
sisting of  those  for  states  where  weather  condi- 
tions do  not  encourage  earlier  meetings. 

BMI  has  asked  state  broadcasters  associa- 
tions, many  of  which  plan  to  hold  their  own 
state  meetings  a  day  before  or  after  the  program 
clinic,  to  confirm  acceptability  of  the  dates  and 
select  clinic  cities  and  meeting  places  as  soon 
as  possible  so  that  all  arrangements  may  be 
completed  well  in  advance. 

During  the  1954  series  of  51  clinics,  it  was 
pointed  out,  overall  attendance  reached  a  rec- 
ord peak,  some  15%  above  that  of  previous 
years. 

The  1955  schedule  is  as  follows: 
February — Feb.  21,  Vancouver  and  Arkan- 
sas; 23,  Washington  (state)  and  Louisiana;  25, 
Oregon  and  Mississippi;  28,  California  (San 
Francisco)  and  Alabama. 

March — March  2,  California  (Los  Angeles) 
and  Georgia;  4,  Arizona  and  South  Carolina; 
7,  New  Mexico  and  North  Carolina;  9,  Texas 
and  Virginia;  11,  Oklahoma  and  West  Virginia; 

14,  Kansas  and  Indiana;  16,  Missouri  and  Mich- 
igan; 18,  Iowa  and  Ohio;  21,  Nebraska  and 
Maryland-District  of  Columbia;  23,  Illinois  and 
Pennsylvania;  25,  Wisconsin  and  Montreal; 
28,  Kentucky  and  New  Jersey;  30,  Tennessee 
and  Rhode  Island. 

April — April  1,  Florida  and  New  York 
(Utica);  18,  Massachusetts;  20,  Maine;  22, 
Amherst,  N.  B. 

June — June  6,  Winnipeg,  Man.;  8,  Regina, 
Sask,;  10,  Calgary;  13,  Idaho;  14,  Montana; 

15,  Utah;  17;  Colorado  and  Minnesota  (latter 
also  for  North  and  South  Dakota). 

BOTV,  Actors  Agree 
On  C-C  Theatre  Tv 

DETAILS  were  announced  last  week  of  an 
agreement  between  Actors'  Equity  Assn.  and 
Box  Office  Television  Inc.,  New  York,  under 
which  Broadway  legitimate  theatre  productions 
will  be  presented  throughout  the  country  by 
closed  circuit  television. 

William  Rosensohn,  executive  vice  presi- 
dent of  BOTV,  revealed  the  company  plans  to 
bring  a  series  of  at  least  three  Broadway  pro- 
ductions to  theatres  throughout  the  nation  via 
closed  circuit  tv  in  the  near  future.  He  added 
that  presently  some  100  theatres  are  equipped 
for  presenting  closed  circuit  telecasts. 

Terms  of  the  agreement,  reached  by  Actors' 
Equity  and  BOTV,  are  as  follows: 

(1)  The  minimum  payment  to  each  actor 
shall  be  $342.50  or  the  contractual  weekly  sal- 
ary involved,  whichever  is  higher,  for  a  telecast 
to  40  or  fewer  theatres; 

(2)  The  maximum  number  of  hours  of  re- 
hearsal for  actors  shall  be  20  hours  within  a 
span  of  ten  consecutive  days,  including  the  day 
of  the  telecast,  with  a  payment  of  $5.60  per 
hour  for  each  hour  or  fraction  thereof  of  re- 
hearsal in  excess  of  20  hours; 

(3)  The  minimum  payment  to  each  extra,  as 
denned  by  Equity,  shall  be  $83.50  for  a  telecast 
to  40  or  fewer  theatres; 


(4)  The  maximum  number  of  rehearsal  hours 
for  extras  shall  be  ten  hours,  with  a  payment 
of  $3.40  for  each  hour  or  fraction  thereof  of 
rehearsal  in  excess  of  ten  hours; 

(5)  Payment  shall  be  made  to  each  member 
of  the  company  for  each  theatre  in  excess  of  40 
theatres  in  which  the  closed  circuit  telecast  is 
shown,  at  a  pro  rata  of  the  original  fee  in  an 
amount  to  be  negotiated  at  a  later  date; 

(6)  Because  of  the  experimental  nature  of 
closed  circuit  telecasts,  Clause  5  above  is 
waived  for  these  three  telecasts  only; 

(7)  Each  time  Clauses  5  and  6  become  oper- 
ative, a  $500  contribution  will  be  made  to  the 
Equity  Welfare  Fund; 

(8)  All  members  of  the  company,  including 
stage  managers,  shall  be  engaged  for  the  closed 
circuit  telecast  unless  Equity  gives  its  consent 
otherwise ; 

(9)  No  kinescope  or  other  recording  of  the 
telecast  shall  be  used  commercially,  and  if  such 
kinescope  or  recording  is  made,  it  shall  be  used 
only  for  review  by  officials  and  technicians  of 
Box  Office  Television  Inc.  to  correct  mistakes 
that  may  have  been  made.  Any  other  use  of  a 
recording  shall  only  be  permitted  with  the 
consent  of  Equity; 

(10)  The  members  of  the  company  shall  re- 
ceive the  same  billing  as  they  receive  in  the 
current  production; 

(11)  The  audience  will  be  arranged  so  as  to 
allow  free  movement  of  the  cameras,  to  give 
due  regard  to  the  artistic  results. 

Fitzgibbons  Offers 
Plan  in  Record  Dispute 

A  PLAN  whereby  manufacturers  would  press 
releases  on  standard  10-inch  vinylite  discs  with 
speed  of  3  7>lA  rpm  on  standard  groove  has 
been  suggested  by  a  former  broadcast  industry 
veteran  as  a  compromise  in  the  current  45 
rpm  record  controversy. 

The  proposal  is  being  offered  by  L.  O.  Fitz- 
gibbons,  former  part  owner  of  WBEL  Beloit, 
Wis.,  who  plans  to  set  up  his  own  agency  for 
distributing  specially-selected  manufacturers' 
records  to  stations  for  a  nominal  fee.  He  com- 
pares his  plan  to  the  record  counterpart  of  a 
transcription  service. 

Mr.  Fitzgibbons  said  he  has  talked  with 
representatives  from  a  number  of  major  record 
companies,  including  RCA,  Columbia,  Capitol, 
Mercury,  MGM  and  Decca  and  Midwest  dis- 
tributors. He  said  plans  for  such  an  agency 
would  hinge  on  approval  by  at  least  one  or 
two  major  record  concerns  and  a  favorable 
decision  by  AFM  President  James  C.  Petrillo. 

Question  has  been  raised  whether  Mr.  Pe- 
trillo would  consider  the  proposed  discs  as 
transcriptions  or  as  phonograph  records,  in 
which  case  royalties  would  be  required. 

He  said  that,  under  his  proposal,  companies 
would  save  the  expense  of  shipping  records 
directly  to  stations,  which  in  turn  would  benefit 
from  getting  the  most  suitable  music  for  their 
libraries.  Additionally,  the  method  could  save 
filing  space  and  avert  expense  of  45  rpms. 

The  proposal  calls  for  pressing  of  two  mu- 
sical selections  on  each  side,  or  four  per  record. 
The  best  of  the  old  78  rpms  would  be  re- 
recorded and  new  releases  could  be  culled  for 
an  efficient,  compact  library,  Mr.  Fitzgibbons 
added. 

'Mr.  D.  A/  in  201  Markets 

SALES  of  Mr.  District  Attorney  radio  show  in 
a  total  of  201  markets  were  announced  last 
week  by  Alvin  E.  Unger,  vice  president  in 
charge  of  sales  of  the  Frederic  W.  Ziv  Co.  The 
total  is  said  to  establish  "a  new  high  for  Ziv 
radio  dramatic  shows."  Mr.  Unger  commented 
that  the  high  point  reached  by  Mr.  District 
Attorney  represented  "renewed  and  alert  in- 
terest in  regional  radio  by  local  advertisers." 
Among  the  new  advertisers  of  the  show  are 
Zenith  distributors  and  dealers,  who  signed 
contracts  for  Washington  and  six  new  markets 
in  Pennsylvania. 


Page  70    •    September  13,  1954 


Broadcasting    •  Telecasting 


<»•  * — 


 "  "~» 


nothing  'Works  T*ike  'Wantmanship 


Might-buys  become  must-buys  when  the  Crosley  Group's 
three-way  "VWantmanship  gets  dollars  headed  your  way.  1,  program 

promotion  builds  maximum  audiences  for  your  advertising.  2,  talent 
selling  adds  personality  force  to  your  commercials.  3,  merchandising 
works  with  you  all  the  way  to  the  cash  register. 

Typically  WLW-T,  Cincinnati,  proves  that  Crosley 

Group  Wantmanship  moves  more  merchandise 


faster,  at  less  cost,  than  any  other 
medium  or  combination. 


4r 


WLW 

Radio 

WLWA 

Atlanta 

WIAV-C 

Columbus 

WLW-D 

Dayton 

WLW-T 

Cincinnati 

©1954,  The  Crosley  Broadcasting  Corporation 


the  CROSLEY  GROUP 

Exclusive  Sales  Offices: 

New  York,  Cincinnati,  Dayton, 

Columbus,  Atlanta,  Chicago 


Born  with  an  "electric  spoon" 
in  his  mouth ! 


The  fairy-tale  "silver  spoon "  was  nothing  compared  to  what  a  baby 
is  born  with  today.  He's  born  into  the  Electric  Age,  with  hun- 
dreds of  electric  friends  ready  to  help  him  live  a  life  that  old-time 
kings  would  envy. 

Plenty  of  low-price  electricity  has  boosted  his  family's  stand- 
ard of  living.  To  save  work  and  time  and  money,  they're  using 
twice  as  much  as  they  did  eight  years  ago.  And  he'll  have  more 
to  work  for  him— half  again  as  much  more  by  the  time  he  gets 
to  school. 

Some  $16  billion  worth  of  new  power  plants  and  lines  built 
by  electric  light  and  power  companies— and  more  on  the  way— 
make  such  an  abundance  of  electricitv  possible. 

Remember  this  abundance  when  you  hear  people  claim  that 
the  federal  government  ought  to  build  more  power  projects. 
Wouldn't  they  be  unnecessary  additions  to  the  public  debt? 

AMERICA'S  ELECTRIC  LIGHT  AND  POWER  COMPANIES* 

'Names  on  request  from  this  magazine 
"YOU  ARE  THERE"— CBS  television—  witness  history's  great  events 

(foM^l  LIGHT  FOR  FREEDOM -POWER  FOR  PROGRESS 


EVERY  WOMAN  today  has  about  8  "servants"  helping  with 
housework— electricity  equal  to  that  many  maids.  Her  daugh- 
ters will  grow  up  to  have  at  least  twice  that  many. 


EVERY  MAN  in  industry  has  236  "helpers"— electric  power 
equal  to  that  many  men  working  for  him.  Today's  babies, 
when  they  go  to  work,  will  have  more  than  twice  as  many. 


STATIONS 


Radio-Tv  Again  Cited 
For  Holiday  Traffic  Aid 

National  Safety,  Council  lauds 
broadcasters  for  messages 
that  helped  to  hold  down  the 
Labor  Day  traffic  toll. 

BROADCAST  media  once  again  have  won  the 
commendation  and  appreciation  of  the  Na- 
tional Safety  Council  for  their  assistance  in 
keeping  the  Labor  Day  holiday  traffic  death  toll 
down  below  earlier  estimates. 

The  council  lauded  radio-tv  networks  and 
stations  alike,  as  well  as  press  and  other  media, 
for  "pounding  home  safety  to  the  public  through 
news  reports,  caution  messages  and  special  ap- 
peals" before  and  during  the  Labor  Day  week- 
end. President  Eisenhower's  personal  appeal  to 
the  public  to  "fool  the  experts"  gave  the  cam- 
paign a  "big  push,"  it  added. 

The  Labor  Day  traffic  death  mark  hit  364, 
or  26  under  the  pre-holiday  estimate  of  390 
made  by  NSC.  It  was  the  second  straight  holi- 
day weekend  where  the  toll  fell  below  predic- 
tions [B«T,  July  12]  and  the  lowest  for  Labor 
Day  since  1948.  The  364  mark  was  described 
as  "tragically  high"  but  "definitely  encourag- 
ing." 

Council  spokesmen  also  credited  use  of  an 
hour-long  documentary,  "Dead  Stop,"  by  198 
radio  outlets  as  one  factor  for  success  of  the 
campaign.  The  recording  originally  was  pro- 
duced by  CBS  Radio  last  December  and  do- 
nated to  the  council.  Total  of  833  stations 
have  aired  it  thus  far. 

Additionally,  spot  announcements  and  warn- 
ings by  news  editors  were  cited,  along  with  an 
Advertising  Council  allocation  for  highway 
safety.  MBS  was  cited  by  spokesmen  for  a 
special  drive  by  its  various  commentators,  as 
were  special  enforcement  activities  by  states, 
counties  and  cities. 

Special  mention  was  made  of  the  July  12  B»T 
editorial  reprinted  and  sent  out  by  the  council 
to  news  editors  of  stations  throughout  the  coun- 
try. 


Sir  Winston  Remembers 

WHEN  Hazel  Markel,  woman  commen- 
tator for  WWDC  Washington  and  MBS, 
asked  Prime  Minister  Sir  Winston 
Churchill  for  his  autograph  at  a  lunch- 
eon given  in  his  honor  by  the  Washing- 
ton news  corps,  during  his  visit  to  the 
nation's  capital  last  June,  he  is.  said  to 
have  replied,  "My  dear  lady,  I  never  give 
autographs,  but  when  I  get  back  to  Lon- 
don if  you  will  write  me  a  letter,  I'll 
answer  it."  A  month  later  Mrs.  Markel 
did.  Last  fortnight  she  received  a  reply 
from  the  British  Prime  Minister  on  his 
personal  stationery  from  No  10  Downing 
St.  The  note  said  in  part,  referring  to 
the  luncheon,  "It  was  an  occasion  I  shall 
long  remember."  Mrs.  Markel,  who  was 
then  president  of  the  National  Women's 
Press  Club,  had  first  met  Sir  Winston 
more  than  a  year  ago  when  she  was  in 
England  to  cover  the  coronation  of 
Queen  Elizabeth  II  for  Mutual. 


WMVT  (TV),  Vermont's  First, 
Scheduled  for  Start  Sunday 

VERMONT  viewers  were  scheduled  to  receive 
the  state's  first  tv  station  yesterday  (Sunday) 
with  the  start  of  commercial  programming  by 
WMVT  (TV)  Montpelier.  Two  other  stations, 
WMBV-TV  Marinette,  Wis.,  and  WTWO  (TV) 
Bangor,  Me.,  were  to  start  regular  program- 
ming over  the  weekend,  increasing  to  395  the 
number  of  operating  tv  outlets.  The  number  of 
operating  tv  stations  is  expected  to  pass  the  400 
mark  before  the  end  of  the  month. 

Ch.  3  WMVT  is  affiliated  with  ABC  and  CBS 
and  represented  by  Weed  Tv.  It  began  test  pat- 
terns Sept.  3. 

WMBV-TV,  the  first  local  tv  for  Marinette, 
was  scheduled  to  begin  operations  last  Friday. 
The  ch.  1 1  station  is  affiliated  with  NBC  and 
represented  by  Venard,  Rintoul  &  McConnell. 

WTWO,  operating  on  ch.  2,  is  the  second  tv 
at  Bangor.  It  was  scheduled  to  begin  regular 
programming   yesterday.    Venard,   Rintoul  & 


McConnell  is  its  national  representative. 

Another  outlet,  WCMB-TV  Harrisburg,  Pa., 
began  regular  programming  last  Thursday.  The 
ch.  27  outlet  is  represented  by  Donald  Cooke 
Inc. 

Reports  from  other  stations: 

CKLW-TV  Windsor,  Ont.  (Detroit),  is  now 
on  test  patterns  and  expects  to  begin  program- 
ming Sept.  16,  it  was  reported  last  week.  Test 
patterns  of  the  ch.  9  outlet  are  transmitted  daily 
from  1 1  a.m.  to  1  p.m. 

Beaumont  Broadcasting  Corp.,  licensee  of 
KFDM  Beaumont  Tex.,  and  grantee  of  ch.  6 
there,  expects  to  have  test  patterns  on  th?  air 
Dec.  1,  according  to  an  announcement  by  C.  B. 
Locke,  executive  vice  president  and  general 
manager. 

KCTS  (TV)  Seattle,  educational  outlet  on 
ch.  9,  plans  to  air  test  patterns  early  in  Novem- 
ber. Regular  programming  is  set  for  December, 
Loren  Stone,  station  manager,  has  announced. 


CHECKING  operations  a  few  hours  be- 
fore WCMB-TV  Harrisburg,  Pa.,  began 
programming  last  Thursday  are  (I  to  r): 
E.  K.  Smith,  vice  president;  J.  W.  I.  Cody, 
district  manager  for  General  Electric 
broadcast  equipment,  and  Edgar  T. 
Shepard  Jr.,  president.  The  ch.  27  outlet 
will  operate  with  240  kw,  the  station  said. 


Larkin  to  Eastern  Post 
With  CBS  Tv  Spot  Sales 

EDWARD  A.  LARKIN,  midwestern  sales 
manager  of  CBS  Television  Spot  Sales,  last 
week  was  appointed  eastern  sales  manager,  and 
Jack  Schneider,  an  account  executive  on  the 
New  York  staff,  was  promoted  to  succeed  him 
in  Chicago. 

The  changes  were  announced  by  Clark 
George,  general  sales  manager  of  CBS  Tele- 
vision Spot  Sales  and  Mr.  Larkin's  predecessor 
as  eastern  sales  manager.  Mr.  George  was 
promoted  to  general  sales  manager  a  short 
time  ago  to  succeed  Sam  Cook  Digges,  who 
was  named  general  manager  of  CBS-owned 
WCBS-TV  New  York. 

Meanwhile,  Mr.  Larkin  announced  the  ap- 
pointment of  Raymond  M.  Peritz,  a  member 
of  the  Chicago  office  of  CBS-TV  Spot  Sales 
since  1953  and  formerly  with  The  Katz  Agency, 
station  representatives,  and  NBC  Spot  Sales, 
as  Mr.  Schneider's  replacement  in  the  New 
York  office. 

Mr.  Larkin  has  been  associated  with  the 
CBS-TV  Spot  Sales  organization  since  1949, 
when  he  joined  the  New  York  office  as  an 
account  executive.  He  was  named  sales  man- 
ager of  the  Los  Angeles  office  in  1952  and 
mid-western  sales  manager  in  Chicago  in  1953. 

Mr.  Schneider  joined  the  Chicago  office  of 
CBS-TV  Spot  Sales  as  an  account  executive  in 
1950,  transferring  to  the  New  York  office  two 
years  later. 


A  TWO-ALARM  fire  has  completely  destroyed  the  Whittle  Springs  Supper  Club, 
which  WNOX  Knoxville,  Tenn.,  recently  purchased  and  planned  to  have  wrecked 
to  clear  a  site  for  its  new  studio-auditorium  building.  The  blaze,  which  started  the 
morning  of  Aug.  18,  threatened  the  Whittle  Springs  Hotel,  75  feet  away,  which 
WNOX  has  acquired  and  intends  to  remodel  for  offices  and  studios.  The  planned 
studio-auditorium  building  will  be  85x152  ft.  and  will  seat  1,200  people. 


Broadcasting    •  Telecasting 


September  13.  1954     •    Page  73 


WJPB-TV  Completes  Staff; 
Drummond  Named  to  Top  Post 

STAFF  of  WJPB-TV  Fairmont,  W.  Va.,  ch.  35 
outlet  owned  by  J.  Patrick  Beacom,  is  now  com- 
plete, according  to  the  station.  Other  Beacom 
stations  are  WWW  and  WJPB  (FM)  Fair- 
mont; WETZ  New  Martinsville,  W.  Va.,  and 
WBUT  Butler,  Pa. 

Recent  staff  additions  include:  Robert  Drum- 
mond, who  has  been  vice  president-general 
manager,  WWW- WJPB  (FM),  now  in  same 
capacity  at  WJPB-TV;  James  R.  Pridemore,  tv 
department.  United  Nations,  named  director  of 
tv;  Joseph  Strelauski,  chief  engineer,  WMMN 
Fairmont,  in  same  capacity;  Ed  Watkins,  for- 
merly with  NBC,  New  York,  named  head 
maintenance  engineer;  Sheldon  Loner,  formerly 


with  WWW,  named  engineer-announcer;  Dick 
McBride,  formerly  with  WWW,  named  trans- 
mitting engineer;  Byron  Parrish  to  film  depart- 
ment; Al  Grassi,  Bob  Baruch  and  Jennings 
Martin,  named  studio  technician,  control  room 
technician  and  announcer,  respectively. 

Doubling  from  WWW  and  WJPB  (FM)  are 
Robert  Frazier,  program  manager;  Emily  Peed, 
director  of  woman's  activities;  "Doc"  Fabre, 
production  manager-sports  director;  George 
Fowler,  commercial  manager;  and  announcers 
Nick  Fantasia,  Bob  Finnerin  and  Jack  Tennant. 

T.  W.  Lee,  KSIJ  Owner,  Dies 

T.  W.  LEE,  59,  owner  of  KSIJ  Gladewater, 
Tex.,  and  publisher  of  the  Gladewater  Daily 
Mirror,  died  Sept.  2.  He  is  survived  by  his 
wife,  Helen. 


NBC  Spot  Sales1  Booklet 
Presents  Market  Breakdown 

MARKET  STATISTICS  for  the  eight  cities  in 
which  NBC  Spot  Sales  represents  radio  stations 
are  contained  in  a  new  pocket-piece  "fact  book" 
published  by  the  sales  group.  Titled  "Markets, 
Money  and  Radio  Facts,"  the  book  provides  in- 
formation to  timebuyers,  agency  clients  and 
advertisers  on  total  population  in  the  eight 
areas,  number  of  families,  buying  income,  farm 
income,  food  sales,  and  furniture,  home,  radio 
and  automotive  sales. 

NBC  Spot  Sales  represents  WNBC  New  York, 
WMAQ  Chicago,  KNBC  San  Francisco,  KSD 
St.  Louis,  WRC  Washington,  WTAM  Cleveland, 
WAVE  Louisville  and  KGV  Honolulu,  in  addi- 
tion to  10  tv  stations. 

Material  contained  in  the  fact  book  was  ob- 
tained from  the  Nielsen  Coverage  Service, 
"Sales  Management's  Survey  of  Buying  Power, 
1954,"  RETMA  and  BAB,  according  to  H.  W. 
Shepard,  new  business  and  promotion  manager 
of  NBC  Spot  Sales.  Copies  of  the  book  have 
been  distributed  to  advertising  agencies,  and 
additional  copies  are  available  upon  written 
request  to  Mr.  Shepard  at  NBC  Spot  Sales,  30 
Rockefeller  Plaza,  New  York  20. 

WWOR-TV  Worcester  Owners 
Buy  WORC  for  $120#000 

SALE  of  WORC  Worcester,  Mass.  (1310  kc 
with  1  kw),  by  C.  George  Taylor  and  associates 
to  the  owners  of  WWOR-TV  that  city  for  more 
than  $120,000  was  reported  last  week.  Sale  is 
subject  to  stockholders  and  FCC  approval. 

WORC,  founded  in  1925,  is  affiliated  with 
ABC  and  is  represented  by  the  Headley-Reed 
Co. 

WWOR-TV,  which  began  operating  on  ch. 
14  in  December  1953  and  is  affiliated  with  ABC 
and  DuMont,  is  owned  by  25  stockholders.  Fox, 
Wells  &  Co.,  New  York  investment  firm,  owns 
26.7%  of  the  station.  John  Z.  Buckley  is  presi- 
dent and  Ansel  E.  Gridley  is  vice  president  and 
general  manager. 

Fox,  Wells  &  Co.  is  the  principal  stockholder 
in  KFSD  Inc.,  newly  formed  company  which  is 
buying  KFSD-AM-TV  San  Diego  for  $2.8  mil- 
lion from  Thomas  W.  Sharp  and  associates 
[B»T,  Aug.  23].  It  also  is  the  largest  single 
stockholder  in  Olympic  Radio  &  Television  Inc., 
manufacturer  of  radio  and  tv  receivers,  and 
owns  in  whole  or  in  part  of  several  community 
television  systems  in  Pennsylvania,  West  Vir- 
ginia and  Alabama. 

WADK,  WERI  Forced  Off 
By  Hurricane  Carol 

TWO  Rhode  Island  stations  last  week  reported 
they  were  forced  to  suspend  operations  tempo- 
rarily due  to  power  failure  when  Hurricane 
Carol  ripped  through  New  England  Aug.  31 
[B»T,  Sept.  6]. 

WADK  Newport  was  off  the  air  for  eight 
hours,  but  suffered  no  damage  to  equipment. 
It  resumed  operations  after  being  supplied  a  10 
kw  generator  by  the  U.  S.  Navy  at  Newport 
and  acted  as  a  filter  center  for  storm  messages. 

WERI  Westerly  lost  about  1 1  hours  of  air- 
time,  but  at  7:15  p.m.  was  able  to  broadcast 
from  its  transmitter  site  and  shortly  thereafter 
was  back  at  its  studios.  The  station  then  cleared 
messages  for  the  police,  National  Guard  and 
Red  Cross,  operating  throughout  the  night,  it 
reports. 


N  E  Mr : ! 


-  POWER 
'OWE  11 

-  AUDIENCE 


At  last — WIBW-TV#s  new  1010  foot  tower  is  up! 
We're  on  the  air  with  full  87.1  KW  power!  Your 
sales  message  now  reaches  well  over  110,000  TOP 
TV  homes  .  .  .  half  of  them  NEW  TV  HOMES!  You 
get  TWICE  THE  AUDIENCE — at  a  lower-than-ever 

cost  per  thousand. 


TOPE K A  MARKET  DATA 

The  rich  Topeka  market  is  "virgin  timber"  .  .  .  just 
waiting  to  be  exploited.  This  vast  retail  and  whole- 
sale trading  center  is  America's  14th  "buyingest" 
city*.  And  WIBW-TV  is  Topeka's  ONLY  TV  sta- 
tion. Better  place  your  order  NOW! 


'Consumer  Markets  '54. 


The  Kansas  View  ftjint 


CBS-DuMONT-ABC 
Interconnected 


TOPEKA,  KANSAS 

Ben  Ludy,  Gen.  Mgr. 

WIBW  &  WIBW-TV  in  Topeka 
KCKN  in  Kansas  City 


Page  74    •    September  13,  1954 


Broadcasting   •  Telecasting 


*8/500  PENOBSCOT  CABIN 


COVERS  ALL  THREE 

Mt.  Washington's  more-than-a- 
mile  high  transmitter  beams  a 
perfect  signal  over  most  of  Maine, 
New  Hampshire  and  Vermont. 
WMTWs  three  state  coverage 
area  is  unequalled  by  any  other 
television  station  in  the  country. 
TV  sets:  229,884,  RETMA  — 
July  2. 


Use  America's  only  "3-state  one  station  TV 

network"  and  save  ...  in  just  12  weeks  of  a 

10  per  week  20  second  spot  campaign  . . .  the 

complete  cost  of  an  $8,500  prefabricated 

hunting  lodge  by  The  Penobscot  Cabin  Co. 

Because  of  WMTWs  tremendous  coverage 
we  can  offer  unbelievably  low  rates.  Aver- 
age time  costs  run  54%  less  than  the  com- 
bined cost  of  the  next  3  TV  stations  which 
together  give  only  second  best  coverage. 


1  —i'{^e^J\  -  Jl 


CARRIES  MORE  WEIGHT 

WMTW  serves  a  market  with  re- 
tail sales  of  over  one  and  a  half 
billion  dollars  .  .  .  offers  primary 
coverage  of  445,000  U.  S.  fami- 
lies, many  of  whom  have  never 
received  television  before.  Pro- 
vides the  national  or  regional 
advertiser  with  unequalled  cover- 
age of  northern  New  England's 
3  states. 


CBS-ABC 


WMTW 


Channel  8 


John  H.  Norton,  Jr.,  Vice  Pres.  and  General  Manager 
REPRESENTED   NATIONALLY  BY  HARRINGTON,  RIGHTER  &   PARSONS,  Inc. 


*'  ' 


Broadcasting   •  Telecasting 


September  13,  1954    •    Page  75 


STATIONS 


ARTISTS'  sketch  of  the  planned  $290,000  air  conditioned  and  color-equipped  building 
which  will  house  both  studios  and  offices  of  WCAN-TV  Milwaukee.  Construction  is 
expected  to  be  completed  in  about  eight  weeks  (see  story).  Rene  Brugnoni,  New 
York,  is  architect  and  Charles  Capps,  Los  Angeles,  is  the  designer. 


Super  'Scraper- — Antenna 

CONSTRUCTION  of  a  building  that 
would  out-do  the  Empire  State  Bldg.  in 
height  and  office  space  and  perhaps  com- 
pete with  it  as  a  tv  antenna  site  is  being 
considered  by  Robert  R.  Young,  new 
board  chairman  of  the  New  York  Central 
Railroad,  who  said  last  week  he  is  think- 
ing of  putting  up  such  a  structure  on  the 
site  of  Grand  Central  Terminal  in  New 
York.  The  firm  of  Webb  &  Knapp,  con- 
sulting with  Mr.  Young  on  the  idea,  was 
reported  to  have  come  up  with  a  plan 
for  an  80-story  building  approximately 
1,000  feet  in  height,  topped  by  a  combi- 
nation observation  and  television  tower 
of  about  600  feet.  Thus  the  structure 
would  be  approximately  1,600  feet  from 
street  to  tip,  compared  with  the  1,472-foot 
height  of  the  Empire  State  Bldg.  and 
tower  on  which  are  located  the  transmit- 
ting antennas  of  all  seven  New  York 
metropolitan  area  tv  stations. 


Construction  Underway 

On  New  WCAN-TV  Quarters 

STORAGE  space  for  props  and  scenery  in  the 
$290,000  WCAN-TV  Milwaukee  building  now 
under  construction  will  cover  24,000  sq.  ft., 
as  large  as  the  entire  present  quarters  of  the 
station.  The  building,  which  will  house  both 
studios  and  offices  of  WCAN-TV,  should  be 
completed  in  about  eight  weeks,  according  to 
Lou  Poller,  president  of  licensee  Midwest 
Broadcasting  Co. 

Plans  call  for  a  60  x  60  ft.  studio,  large 
enough  so  that  10  automobiles  can  be  driven  in 
for  commercials,  and  another  studio  40  x  45  ft. 
Both  will  be  equipped  with  its  own  control 
room  and  announcer's  booth.  A  1,500  sq.  ft. 
master  control  room  will  contain  specially- 
designed  and  custom-built  electronic  equipment. 
The  ultra-modern  television  building  will  be 
completey  equipped  for  both  CBS-TV  and  local 
color  transmission.  WCAN-TV  is  presently 
transmitting  all  CBS-TV  color  programs.  The 
fire-proofed  building  will  house  20  offices  and 
provisions  have  been  made  for  an  additional 
15,000  sq.  ft.  for  future  expansion. 

Sutherland  WILD  Gen.  Mgr. 
As  Campbell  Goes  to  KXXL 

GEORGE  SUTHERLAND,  former  manager  of 
WAYS  Charlotte,  N.  C,  and  sales  manager  of 
WAYS-AM-TV,  has  been  appointed  general 
manager  of  WILD  Birmingham,  Ala.,  it  was 
announced  last  week  by  George  Mattison  Jr., 
WILD  president. 

Mr.  Sutherland  succeeds  Don  D.  Campbell 
who  has  purchased  an  interest  in  KXXL,  Mon- 
terey, Calif.,  new  1  kw  fulltime  outlet  on  630 
kc.  KXXL  will  commence  operation  in  the 
fall.  In  his  new  enterprise,  Mr.  Campbell  will 
be  associated  with  Steve  Cisler,  operator  of 
KEAR  San  Francisco. 

Mr.  Campbell,  a  25-year  veteran  of  radio 
and  tv,  had  been  in  Birmingham  broadcasting 
for  the  past  20  years. 

Mr.  Sutherland,  before  holding  the  Charlotte 
position,  was  general  manager  of  WILM  Wil- 
mington, Del.,  for  two  years,  and  then  was  a 
major  stockholder  and  principal  executive  of 
WAMS  Wilmington.  Mr.  Sutherland  was  for 
four  years  manager  of  the  then  WFCI  Provi- 
dence-Pawtucket,  R.  I. 

RRN  Drops  WQXR-FM 

PROGRAMS  of  WQXR-FM  New  York  will 
be  dropped  from  Rural  Radio  Network's  "up- 
per New  York  state  fm  stations,"  beginning 
Sept.  6,  according  to  the  station,  which  said 
the  action  was  taken  so  that  RRN  "may  con- 
centrate on  its  original  function  of  serving  the 
farm  and  rural  population  of  the  state."  Other 
stations  of  the  network  will  continue  to  carry 
the  same  programming  as  previously. 

Vandals  Damage  KBIG  Studios 

CATALINA  ISLAND  studios  and  transmitter 
of  KBIG  Avalon,  Calif.,  suffered  damage  esti- 
mated at  several  thousand  dollars  when  night- 
prowling  vandals  smashed  equipment,  broke 
windows  and  smeared  the  premises  with  black 
paint.  The  station  escaped  without  broadcast 
interference,  however,  because  key  transmitting 
equipment  was  protected  by  special  covers. 


WOR-TV  Sets  Record 
For  Month's  Billings 

LARGEST  month's  billings  in  the  history  of 
WOR-TV  New  York  was  achieved  in  the  past 
30  days  with  new  business  during  the  period 
exceeding  $500,000,  it  was  announced  last  week 
by  Gordon  Gray,  general  manager  of  WOR- 
AM-TV. 

The  record-breaking  sales  month,  Mr.  Gray 
said,  was  marked  by  the  signing  of  "blue  chip" 
advertisers  for  WOR-TV's  package  of  30  first- 
run  motion  picture  films  series  called  Million 
Dollar  Movie.  He  noted  that  within  10  days 
after  the  station  announced  that  Liggett  &  Myers 
(via  Cunningham  &  Walsh)  and  Piel's  beer 
(through  Young  &  Rubicam )  each  had  bought 
one-eighth  of  the  package,  four  other  sponsors 
were  added.  They  are:  Rival  Dog  Food 
(Charles  Silver  Co.),  Pellex  Cream  (Dowd, 
Redfield  &  Johnston),  Vick  Chemical  Co. 
(Morse  International),  and  Sterling  Drug  Co. 
( Dancer-Fitzgerald-Sample). 

Contributing  to  WOR-TV's  sales  upsurge,  Mr. 
Gray  continued,  was  increased  business  activity 
in  spot  announcements.  Among  sponsors  who 
have  purchased  announcement  schedules  during 
the  last  two  weeks,  he  said,  are  the  New  York 
Telephone  Co.,  Grove  Labs,  Plough  Inc.,  Wil- 
liam Wrigley  Co..  Drackett  Co.,  Melton  Indus- 
tries, American  Chicle  Co.,  Kiwi  Polish  Co., 
Hassenfeld  Bros,  and  Burry  Biscuit  Co. 

Mr.  Gray  announced  that  one  account  execu- 
tive has  been  added  to  the  sales  staff  and 
another  will  be  hired  shortly.  The  new  account 
executive  is  Frank  Kizis,  previously  with  the 
station's  television  sales  service  department. 

Mr.  Gray  also  disclosed  plans  for  an  extensive 
campaign  to  promote  Million  Dollar  Movie, 
which  will  begin  on  Sept.  21.  Each  of  the  fea- 
ture pictures  will  be  shown  a  total  of  16  times 
a  week  (daily  at  7:30  p.m.  and  10:30  p.m., 
with  an  extra  "family  matinee"  on  Saturday  and 
Sunday  at  4:30  p.m.). 

In  addition  to  advertisements  in  local  news- 
papers and  in  fan  magazines,  the  station  plans 
to  launch  a  saturation  on-the-air  promotional 
effort  on  WOR-AM-TV.  The  station  also  will 
print  and  distribute  about  one  million  "bank- 
notes" showing  program  times  and  feature  film 
line-up. 

In  conjunction  with  Million  Dollar  Movie  is 
the  WOR-TV  "Grand  Plan,"  which  offers  eight 
advertisers  an  opportunity  to  purchase  a  pack- 
age of  eight  20-second  spot  announcements  a 
week  immediately  adjacent  to  the  film  series 
for  $1,000  per  advertiser. 


Pusey  Goes  to  West  Coast 
As  WBC  Realigns  Auditing 

REALIGNMENT  of  Westinghouse  Broadcast- 
ing Co.'s  station  auditing  personnel,  attributed 
to  WBC's  recent  acquisition  of  KPIX  (TV) 
San  Francisco,  was  announced  last  week  by 
I.  C.  Ruby,  WBC  headquarters  auditor. 

Robert  E.  Pusey,  auditor  of  KDKA  Pitts- 
burgh, effective  Sept.  15  becomes  assistant  head- 
quarters auditor  in  charge  of  WBC's  West 
Coast  stations,  KPIX  and  KEX  Portland,  Ore. 
Glenn  Kelley,  chief  accountant  at  KPIX,  as- 
sumed new  duties  as  auditor  of  that  station  on 
Sept.  6.  R.  W.  McCorkle,  auditor  for  KEX, 
moves  to  the  same  position  at  KDKA  on  Oct. 
15,  and  Rodric  Smith,  KEX  accounting  de- 
partment, replaces  Mr.  McCorkle  as  auditor. 

Hoag-Blair  Appoints  Ward 

APPOINTMENT  of  Don  Ward  to  Chicago  as 
office  manager  is  being  announced  today  (Mon- 
day) by  Robert  Hoag,  President  of  Hoag-Blair 
Co.,  New  York,  station  representatives.  Mr. 
Ward  has  been  an  account  executive  in  the 
Blair-Tv  Chicago  office  since  December  1951. 
Before  that  time,  he  was  associated  with  WIND 
Chicago,  KSD  St.  Louis,  ABC,  and  WBKB(TV) 
Chicago.  Hoag-Blair  is  a  new  tv  station  rep- 
resentation firm  formed  by  Blair-Tv  to  handle 
video  outlets  outside  of  the  major  markets.  Mr. 
Hoag  also  announced  leasing  of  space  for  the 
Chicago  office  at  737  N.  Michigan  Ave. 


Page  76    •    September  13,  1954 


Broadcasting    •  Telecasting 


TOPSOIL 


is  our 


BLACK  GOLD 

in  the 
Red  River  Valley 


Pretty  words  and  lilting  phrases  all  aside, 
there's  only  one  basic  source  of  wealth,  and 
that's  the  earth. 

We  could  tell  you  that  people  in  the  Red  River  Valley  are 
extraordinarily  prosperous  because  they  are  thrifty  and  hard- 
working. Or  because  they  are  shrewd,  or  energetic.  Or  because 
this  radio  station  keeps  their  money  whirling,  by  putting 
avaricious  ideas  into  their  pretty  little  heads.  Etc.,  etc. 

Actually,  the  Red  River  Valley  is  prosperous  because  of  our 
thick,  black  topsoil.  Through  endless  prehistoric  ages,  it  was 
deposited  in  what  was  once  the  bed  of  a  vast  lake.  This  earth 
is  as  good  or  better  than  the  humus-laden  soil  in  your  rose 
garden.  It  grows  every  kind  of  "crop",  including  hogs,  lambs 
and  cattle  —  like  mad. 

And  our  farmers  don't  work  ten-acre  or  fifty-acre  jplots.  They 
work  our  eye-filling  flat  fields  with  the  kind  of  power  equip- 
ment you  ordinarily  see  only  on  big  engineering  projects.  They 
make  as  much  money  in  their  overalls  as  lots  of  city  guys  do 
in  their  gray  flannels! 

The  average  farm  in  this  area  produces  a 
gross  income  of  $9,518  as  compared  with  the 
Average  National  Farm  Income  of  $6,687. 

We  hayseeds  who  have  run  WDAY  since  1922  use  big  facilities 
to  farm  our  audience,  too.  We  dominate  this  territory  so  com- 
pletely that  you  can't  even  mention  any  other  station  in  the 
same  breath.  If  that  sounds  exaggerated  to  you,  you  have  only 
to  investigate  a  little.  For  example,  you  might  ask  us  about 
the  fan  mail  that  pours  into  here  at  the  rate  of  400  letters  a 
day,  including  Sundays  and  holidays.  You  might  ask  why 
more  than  10,000  families  pay  cash  svibscriptions  to  receive  our 
"Mike  Notes",  WDAY  monthly  newspaper,  etc. 

But  it  all  goes  back  to  the  topsoil,  and  there  we  rest  our  case. 
Ask  Free  &  Peters! 


WDAY 


FARGO,  N.  D. 


NBC  •  5000  WATTS  •  970  KILOCYCLES 

FREE  &  PETERS,  INC. 

Exclusive  National  Representatives 


Broadcasting 


Telecasting 


September  13,  1954 


Page  77 


EVEN  WEBSTER  WATCHES 


WHEN 


en-ter-tain'ment,  n.  A  source 
of  amusement,  a  diverting  per- 
formance. Synonym,  according 
to  Webster,  for  WH EN-TV. 


Webster  can't  find  words  to 
describe  WHEN-TV.  But  the 
folks  of  Webster  (literate, 
sensible  people  that  they 
are*)  don't  scrabble  around 
looking  for  new  ways  to 
say  "Great!  Terrific!"**  As 
in  250  similar  upstate  N.  Y. 
communities***  they  just 
sit  back  and  enjoy  them- 
selves, so  receptive  they 
purr. 

You  can  learn  from  Web- 
ster and  improve  your  spell- 
ing on  words  like  "profit." 
Better  still,  take  a  short 
course  on  Channel  8. 

*  Just  love  Channel  8. 
**  yhere  aren't  any. 
***  2J4  million  total  population. 

SEE  YOUR  NEAREST  KATZ  AGENCY 


CBS 
ABC 

DUMONT 
A 

MEREDITH 
STATION 


WATCHES 


WHIN 


CHANNEL  8 

SYRACUSE,  N  Y. 


STATIONS 


New  Katz  Color  Tv  Report 
Relates  WKY-TV  Experiences 

SECOND  of  a  series  of  reports  on  color  tv, 
this  one  titled  "Close-Up  on  Color  Tv"  and 
detailing  the  experiences  of  WKY-TV  Okla- 
homa City  as  the  first  independently-operated 
station  to  telecast  live  studio  color,  has  been 
prepared  by  The  Katz  Agency,  national  adver- 
tising representative. 

A  follow-up  to  Katz'  earlier  "Focus  on  Color- 
Tv,"  the  16-page  new  booklet  reviews  the 
three  primary  stages  of  color  development  at  the 
station  level:  relaying  network  programs,  origi- 
nating slide  and  film  material,  and  telecasting 
live  studio  color. 

"Close-Up"  describes,  among  other  things,  les- 
sons learned  by  Katz-represented  WKY-TV  in 
producing  its  hour-long  five-times-a-week  cook- 
ing show  colorcasts,  "Cook's  Book;'  discusses  en- 
gineering and  control  room  problems,  camera 
technique,  lighting,  set  and  costume  design,  re- 
hearsal time,  and  product  display;  gives  WKY- 
TV's  reasons  for  thinking  its  entry  into  local  live 
color  at  this  time  was  a  good  investment  and 
that  nation-wide  color  is  closer  than  many  people 
think;  summarizes  WKY-TV's  promotion  activi- 
ties in  behalf  of  color  tv,  and  gives  some  of  the 
reactions  of  Oklahoma  City  advertisers  who  have 
seen  it. 

The  booklet  invites  interested  persons  to 
visit  WKY-TV  and  "spend  some  time  talking 
color"  with  Station  Manager  P.  A.  Sugg  and 
Assistant  Station  Manager  Hoyt  Andres.  Copies 
of  "Close-Up"  are  available  from  The  Katz 
Agency,  477  Madison  Ave.,  New  York  22. 


REPRESENTATIVE  APPOINTMENTS 

WHOL  Allentown,  Pa.,  appoints  Paul  H.  Ray- 
mer  Co.,  N.  Y. 

WILY  Pittsburgh  appoints  Stars  National  Inc., 
N.  Y. 

KOLD  Yuma,  Ariz.,  appoints  Tracy  Moore  & 
Assoc.,  Hollywood,  as  west  coast  representative 
and  Hal  Holman  Co.,  Chicago,  as  eastern  and 
midwest  representative. 

REPRESENTATIVE  PEOPLE 
Dwight  William  Whiting,  West  Coast  sales  man- 
ager. Official  Films,  Beverly  Hills,  to  Blair-Tv 
L.  A.,  as  account  executive;  Theodore  C.  John- 
son, manager,  W.  S.  Grant  Co.,  L.  A.,  to  John 
Blair  &  Co.,  same  city,  as  account  executive. 

Roland  Kay,  eastern  sales  representative,  CBS 
o&o  KNX  Hollywood  and  Columbia  Pacific 
Radio  Network,  returns  to  CBS  Radio  Spot 
Sales,  N.  Y.,  as  account  executive,  succeeding 
Frank  Orth,  who  moves  to  Campbell-Ewald 
Co.,  Detroit. 

Robert  B.  Hardenbergh,  Crosley  Broadcasting 
Corp.,  Chicago,  to  The  Boiling  Co.,  same  city, 
as  account  executive. 

Henry  W.  Simmen,  U.  S.  Army,  returns  to  Weed 
&  Co.,  N.  Y.,  as  account  executive. 


STATION  SHORTS 


WTRI  (TV)  Schenectady,  N.  Y.,  installing 
$150,000  studios  in  present  office  building,  re- 
ports the  station. 

WKY-TV  Oklahoma  City  announces  installa- 
tion of  "color  stripe  generator"  to  allow  service- 
men to  adjust  color  tv  sets. 

WJR  Detroit  announces  dividend  of  10^  per 
share  paid  Sept.  10  to  shareholders  of  record 
as  of  Aug.  31. 

KBIG  Avalon,  Calif.,  signs  with  City  News 
Service  of  Los  Angeles  for  local  news  coverage. 

CHSJ-TV  St.  John,  N.  B.,  issues  second  rate 
card,  effective  Sept.  15,  with  class  A  starting 
at  $200  an  hour,  $55  for  5-minute  program 
and  $45  for  one-minute  announcement. 

CJCB-TV  Sydney,  N.  S.,  scheduled  to  start 
operations  early  this  month,  issues  first  rate 
card  with  class  A  time  starting  at  $200  an 
hour  and  one-minute  spot  at  $40,  with  station 
offering  15%  discount  on  daily  spots  on  one 
year  non-hiatus  basis. 

CKSO-TV  Sudbury,  Ont.,  issues  third  rate  card 
Oct.  1  with  class  A  one-hour  at  $170  and  $35 
for  one-minute  announcement. 

WTTM  Trenton,  N.  J.,  acquired  RCA  cutting 
table  and  now  offering  transcription  and  re- 
cording service  to  general  public,  according  to 
station. 

CFGP  Grande  Prairie,  Alberta,  since  1937 
picking  up  Canadian  network  programs  through 
special  receiving  station,  now  connected  by 
landline  to  rest  of  Canada. 
WEND  Chicago  completed  arrangements  with 
local  City  News  Bureau  for  metropolitan  cov- 
erage by  teletypewriter  equipment  on  24-hour, 
seven-days  a  week  basis. 

KNXT  (TV)  Hollywood  starts  color  test  bar 
stripes  as  part  of  daily  8  a.m.  to  5  p.m.  black- 
and-white  programming  permitting  servicemen 
and  Southern  California  color  receiver  owners 
to  adjust  sets  before  color  program  is  broadcast. 

Walter  Reade  Theatres,  owner,  WRTV  (TV) 


Asbury  Park,  N.  J.,  and  chain  of  theatres,  moves 
offices  from  New  York  to  Mayfair  House,  Deal 
Road,  Oakhurst,  N.  J.  Telephone:  Kellogg 
1-1600. 

WWLP  (TV)  Springfield,  Mass.,  announces 
acquisition  of  new  remote-pickup  mobile  unit. 

WSLS-AM-FM-TV  Roanoke,  Va.,  elected  to 
sustaining  membership  in  Advertising  Federa- 
tion of  America,  N.  Y. 

KHOL  (TV)  Kearney,  Neb.,  changes  Mon.-Fri. 
operating  hours  from  2:50-10:30  p.m.  to  12 
noon-10:30  p.m. 

KBES-TV  Medford,  Ore.,  will  occupy  new 
and  enlarged  studio  and  office  facilities  in 
downtown  Medford  Sept.  15. 

KPTV  (TV)  Portland,  Ore.  (ch.  27),  reports  it 
has  received  driver  and  power  supply  units  for 
its  new  RCA  12  kw  uhf  transmitter. 


C  B  s 

KM 


ALBUQUERQUE, 
NEW  MEXICO 


KGGM-TV,  telecasting  to 
more  than  42,000  TV 
homes  in  the  nation's 
top  Southwestern  market, 
proudly  announces  live 
CBS  network  programs 
effective    September  26. 


WRITE  FOR  FURTHER  DETAILS 


National  Representatives 
WEED  &  CO. 


Page  78    •    September  13,  !<Jb4 


Broadcasting    •  Telecasting 


Club 


Five  KV7V  spots,  promoting  a  special  offer, 
recently  sold  120  sets  of  golf  clubs  for  Schindler's 
Jewelry  Store.  Nine  members  of  our  staff  fell 
in  line,  bought  clubs  themselves.  How's  that 
for  merchandising  support? 

Rather  unexclusive  itself,  the  KV7V  club  is 
limited  to  advertisers  exercising  their  right 

to  join  a  wealthy  market.  (Last  year,  Sioux 
City  Sue-land  produced  $653  million  in  annual 
retail  sales.)  For  membership  details  call  on  The 
Katz  Agency,  our  national  reps. 


CBS,  ABC  &  DuMont 

Represented  by  The  Katz  Agency 

SIOUX  CITY,  IOWA 

KVTV,  a  Cowles  Station,  is  under  the  same  management 
as  WNAX-570,  the  radio  station  that  tor  30  years  has 
snccesstully  served  one  of  the  world's  major  agricultural 
regions,  the  {ive-state  area  known  as  Big  Aggie  Land. 


Broadcasting 


Telecasting 


September  13,  1954    •    Page  79 


FOUR-MAN  GROUP 
TO  MANAGE  WMGM 

Director  Arthur  Tolchin  an- 
nounces associates  Frank 
Roehrenbeck  (management), 
Raymond  Katz  (programming) 
and  Sam  Faust  (sales). 

FORMATION  of  a  four-man  executive  com- 
mittee to  manage  WMGM  New  York,  50-kw 
station  operated  by  Metro-Goldwyn-Mayer,  was 
announced  last  week  by  Arthur  M.  Tolchin, 
new  director  of  WMGM  [B*T,  Aug.  16].  Mr. 
Tolchin  succeeded  Bertram  Lebhar  Jr.,  who 
had  been  associated  with  WMGM  15  years. 
Frank    Roehrenbeck    has    been  appointed 


MR.  TOLCHIN 


MR.  ROEHRENBECK 


associate  director  in  charge  of  station  manage- 
ment; Raymond  Katz,  associate  director  in 
charge  of  programming,  and  Sam  Faust,  asso- 
ciate director  in  charge  of  sales.  Working 
together  with  Mr  Tolchin,  these  officials  will 


MR.  KATZ 


MR.  FAUST 


form  the  new  executive  group  of  the  station. 

Mr.  Roehrenbeck  has  been  associated  with 
Loew's  Inc.,  the  parent  organization,  for  34 
years.  He  was  appointed  business  manager  of 
Loew's  Metro-Goldwyn-Mayer  eastern  studios 
in  1929,  and  three  years  later  was  named  pro- 
duction manager  of  Loew's  Theatre  stage  pro- 
duction units.  He  held  that  post  four  years 
until  his  appointment  as  general  manager  of 
WMGM. 

Mr.  Katz  joined  the  Loew's  organization  as 
assistant  manager  of  the  Capitol  Theatre  in 
New  York.  He  became  assistant  nighttime 
operations  manager  and  later  daytime  program 
supervisor  of  WMGM  (then  WHN)  before 
his  induction  into  the  U.  S.  Navy  in  1942. 
After  his  release  from  service,  he  was  appointed 
program  director  in  1946. 

Mr.  Faust,  who  has  been  a  WMGM  account 
executive  19  years,  is  credited  with  having 
sold  $6  million  in  air  time  during  his  career 
at  the  station.  Before  joining  WMGM,  he  was 
sales  manager  of  WRNY  and  WKBQ,  then  New 
York  outlets. 

Meanwhile,  WMGM's  parent  Loew's  Inc., 
last  of  the  major  film  companies  to  go  through 
divorcement  proceedings  as  required  by  Gov- 


ernment consent  decree,  has  announced  separa- 
tion of  its  motion  picture  production  and  dis- 
tribution activities  from  its  domestic  theatre 
operations.  WMGM  remains  with  the  produc- 
tion-distribution company,  which  continues  as 
Loew's  Inc.,  spokesmen  said.  The  theatre  hold- 
ing company  will  be  known  as  Loew's  Theatres 
Inc. 

STATION  PEOPLE 

Judy  Lawton,  program  manager,  WTRF-TV 
Wheeling,  W.  Va.,  to  North  Dakota  Broadcast- 
ing Co.  (KXJB-TV  Valley  City,  KCIB-AM-TV 
Minot,  KSJB  lamestown)  as  operations  man- 
ager. 

William  R.  Walker,  sales  manager,  WBEV 
Beaver  Dam,  Wis.,  to  WMBV-TV  Marinette, 
Wis.,  as  manager;  Howard  L.  Emich,  commer- 
cial manager,  WMAM  Marinette  (WMBV-TV 
am  outlet),  promoted  to  manager. 

LeRoy  Stahl,  tv  director,  KFBB-TV  Great  Falls, 
Mont.,  promoted  to  manager,  KFBB-AM-TV; 
W.  C.  Blanchette,  radio  director,  KFBB,  pro- 
moted to  commercial  manager,  KFBB-AM-TV. 

John  W.  Powell,  formerly  manager,  KRES  St. 
Joseph,  Mo.,  to  KWBW  Hutchinson,  Kan.,  in 
same  capacity;  Bill  Scott,  formerly  sports  di- 
rector KSCB  Liberal,  Kan.,  to  KWBW  in  same 
capacity;  Larry  Finley,  formerly  newscaster, 
KCMO-AM-FM-TV  Kansas  City,  Mo.,  to  sta- 
tion as  news  editor;  Bob  Bassett,  formerly  chief 
engineer,  WGLC  Centreville,  Miss.,  to  station 
in  same  capacity;  Gren  Darling,  formerly  sales- 
man, KWHK  Hutchinson,  to  station  as  an- 
nouncer; Dick  Fraley,  formerly  student  an- 
nouncer, Kansas  State  College,  Manhattan, 
Kan.,  to  station  as  announcer. 

Harry  Hayman  is  general  manager,  WPGC 
Morningside,  Md..  in  personnel  realignment; 
others:  Robert  Bankston,  assistant  manager, 
sales  manager,  sports  and  news  director;  Donald 
Nork,  program  and  farm  director  and  chief 
announcer;  Edith  Hayman,  women's  director; 
Edward  Walker,  production  supervisor. 

Thomas  C.  McCray,  general  manager,  KNBH 
(TV)  Hollywood,  additionally  appointed  super- 
visor of  KNBC  San  Francisco  operation  with 
George  Greaves,  general  manager,  KNBC,  re- 
porting to  Mr.  McCray. 

Jack  Thompson,  commercial  manager,  CKOY 
Ottawa,  promoted  to  manager,  succeeding  Dan 
Carr,  who  resigns  to  enter  drug  business. 

Harry   H.  Hoessly, 

sales  manager, 
WHKC  Columbus, 
Ohio,  to  W  R  F  D 
Worthington,  Ohio, 
in  same  capacity; 
Bill  Arthurs,  an- 
nouncer, W  R  F  D  , 
promoted  to  pro- 
gram director,  suc- 
ceeding Bob  Geis, 
who  moves  to  Fred 
A.  Palmer  Co.  (ra- 
d  i  o  consultants), 
Worthington;  Arthur 
L.  Jacobs,  sales  staff. 


MR.  HOESSLY 


WJEL  Springfield,  Ohio,  to  station  as  local  ac- 
count executive;  Rita  Thomas,  continuity  di- 
rector, WFTL-AM-TV  Fort  Lauderdale,  Fla., 
to  station  as  sales  secretary  to  Mr.  Hoessly. 

Floyd  S.  Nelson,  production  and  promotion  di- 
rector. World  Publishing  Co.,  Shenandoah, 
Iowa,  to  KMA  same  city,  as  promotion  and 
merchandising  director. 

Charles  E.  Friar,  WAYS-TV  Charlotte,  N.  C, 


The  Birth  of  the  Pitch 

THAT  oft-maligned  institution  —  the 
radio  commercial — had  its  day  in  New 
York  last  Tuesday.  Special  ceremonies 
were  held  in  Battery  Park  to  com- 
memorate the  3  2d  anniversary  of  what 
was  said  to  be  "the  first  radio  commercial 
broadcast."  Dr.  M.  E.  Strieby,  director 
of  technical  demonstration  of  AT&T, 
gave  details  of  the  event  as  it  occured  in 
1922  at  WEAF  New  York  (now 
WNBC),  which  was  then  operated  by 
Bell  Labs.  He  recalled  that  the  first 
commercial  was  "a  sales  pitch"  for 
tenant-owned  apartment  houses  in  Jack- 
son Heights,  Queens.  Dr.  Strieby  re- 
marked that  "some  people  didn't  like  it, 
but  it  soon  became  the  American  way  of 
providing  good  programs."  The  cere- 
monies were  broadcast  over  New  York- 
owned  WNYC-AM-FM. 


MR.  ALAGOOD 


to  WIST  same  city,  as  promotion  and  mer- 
chandising director. 

Oscar  Alagood,  sales 
manager,  K  L  R  A 
Little  Rock,  Ark.,  to 
KATV  (TV)  same 
city,  as  commercial 
manager. 

John  Quintan  ap- 
pointed promotion 
director,  KGMB-TV 
Honolulu. 

Lionel  Wittenburg, 

remote  studio  su- 
pervisor, WCCO-TV 
Minneapolis  -  St. 
Paul,  to  WTVW  (TV)  Milwaukee  (target  date 
Oct.  31),  as  chief  engineer. 

Jack  Butler,  recently 
separated  from  USN 
with  commander's 
rank,  to  KLAC 
Hollywood  as  sales 
service  representa- 
tive. 

Robert  H.  Prigmore, 

sales  manager,  KEX 
Portland,  Ore.,  to 
KGW  same  city,  as 
commercial  man- 
ager. 

MR.  BUTLER  Jay  Faggem)  Holly- 

wood freelance  publicist,  to  KFWB  Hollywood 
as  promotion  manager. 


Gayle  E.  Mac- 
Cracken,  film  dept., 
WSAZ-TV  Hunting- 
ton, W.  Va.,  pro- 
moted to  film  di- 
rector. 

Francis  J.  Haney,  re- 
search engineer, 
classified  projects, 
Langley  Field,  Va., 
returns  to  WCAU- 
AM-FM-TV  Phila- 
delphia, as  general 
engineer. 


MISS  MacCRACKEN 


Howard  Mitchell,  conductor.  National  Sym- 
phony Orchestra,  becomes  music  program  corn- 


Page  80    •    September  13,  1954 


Broadcasting    •  Telecasting 


77%  of  the  buying  power  of  Michigan,  almost  6  billion 
dollars  yearly,  lies  within  reach  of  the  "Golden  Triangle" 
formed  by  Detroit,  Jackson  and  Flint.  Cut  yourself  a  big 
slice  of  this  market.  It's  ready  to  serve!  Come  and  get  it! 
Look  at  these  figures  —  radios  in  nearly  100%  of  the 
homes  —  over  85%  of  the  automobiles. 

A  package  buy  of  these  three  strategically  located 
Michigan  stations  offers  you  maximum  coverage  at 
minimum  cost. 


REPRESENTED  BY 

HEADLEY  REED 


WKMH    WKHM  WKMF 


DEARBORN 

5000  Watts 

(1000  WATTS  -  NIGHTS) 


JACKSON 

1000  Watts 


FLINT 

1000  Watts 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  81 


WREX-TV 

'47,000  %n3 

WATTS^B^ 

E.R.P. 

FALL 
SCHEDULE 


ASSURES  YOU 


of  the  big 

R0CKF0RD  -  MADISON 

AREA  AUDIENCE 


I  LOVE  LUCY 
U.  S.  Steel  Hour 

PROFESSIONAL  FOOTBALL  GAMES 

Jackie  Gleason  Show 
Voice  of  Firestone 
N.C.A.A.  Collegiate  Football 
Robert  Q.  Lewis  Show 
Blue  Ribbon  Bouts 
Bob  Crosby  Show 
Bill  Shiel,  Sports 
Toast  Of  The  Town 
PERRY  COMO 
Arthur  Godfrey 
Make  Room  For  Daddy 
Meet  Millie 
I've  Got  A  Secret 
WHAT'S  MY  LINE 


'NOW  SERVING 
OVER  214,992 
TELEVISION  SETS 


ROCKFORD  -  ILLINOIS 


NETWORK  AFFILIATIONS 


REPRESENTED  BY 


#ABC 


H-R  TELEVISION,  INC. 


STATIONS  ■ 


mentator  and  will  conduct  series,  WGMS  Wash- 
ington. 

Busby  Berkeley,  musical  comedy  motion  picture 
director,  signed  as  producer-director,  Harry 
Richman  Show,  KTTV  (TV)  Los  Angeles. 

Tom  M.  Percer, 

sales  staff,  WABT 
(TV)  Birmingham, 
Ala.,  promoted  to 
local  sales  manager. 

John  Dee  Louder- 
niilk,  commercial 
artist,  Durham  Dis- 
play Studios,  Dur- 
h  a  m ,  N.  C,  to 
WTVD  (TV)  same 
city,  as  art  director. 

Sid  Slappey  to  WOL 

Washington,    as  a 


MR.  PERCER 

sales  executive. 


MRS.  CAVIN 


William  K.  Winterable,  timebuyer,  Erwin, 
Wasey  &  Co.,  L.  A.,  to  KNX  Hollywood 
Housewives  Protective  League,  as  merchandis- 
ing manager,  succeeding  Richard  deVarennes, 

to  Good  Housekeeping  magazine  as  account 
executive. 

Patty  Cavin,  beauty 
editor  and  special 
events  reporter, 
Washington  Post  and 
Times  -  Herald  to 
WRC  Washington  as 
women's  commenta- 
tor: 

Edgar  L.  Franciscus, 

KXOK  St.  Louis,  to 
sales  dept.,  WTVI 
(TV)  same  city; 
Serai  A.  Smith,  ac- 
countant, KSTM- 
TV,  that  city,  to  sta- 
tion in  same  capacity. 

Helen  Madamba  Seeman,  journalism  graduate, 
Oklahoma  A&M  U.,  Stillwater,  Okla.,  to  WKY 
Oklahoma  City  as  continuity  writer;  James  R. 
Haskin  to  WKY-AM-TV;  Jack  Todd,  announc- 
erer-disc  m.c,  returns  to  station  after  summer 
absence. 

Edward  Hayden  appointed  promotion  writer, 
KCBS  San  Francisco;  Connie  Halter  appointed 
sales  promotion  assistant,  succeeding  David 
Bogard,  who  moved  to  BBDO,  same  city,  as 
account  executive. 

Charles  Tarkinson,  WEEI  Boston,  to  WMTW 
(TV)  Poland,  Me.,  as  news  announcer;  Robert 
Brown,  formerly  with  WOC-TV  Davenport, 
Iowa,  to  WMTW  as  weather  announcer;  Hugh 
Webster  Babb,  sports  director,  WPOR  Port- 
land, Me.,  to  station  as  sports  announcer;  Bob 
Joyce,  announcer,  WPMT  (TV)  Portland,  Me., 
to  station  as  announcer. 

Austin  Williams,  former  newscaster,  KLZ  Den- 
ver, to  KLZ-TV  in  similar  capacity. 

Frank  Allen,  KFEQ  St.  Joseph,  Mo.,  to  WOW 
Omaha  as  disc  m.c. 

Bill  Mayer,  disc  m.c,  WGAR  Cleveland,  to 
WTAM  same  city,  in  similar  capacity. 

Sidney  Gunter,  disc  m.c,  WJLD  Birmingham, 
Ala.,  to  WWVA  Wheeling,  W.  Va.,  in  same 
capacity. 

Jim  Thomas,  personality,  WKRC-TV  Cincin- 
nati, to  WCPO-TV  same  city. 

Jim  Hawthorne,  disc  m.c,  KTLA  (TV)  Holly- 
wood, adds  duties  as  host-m.c,  Hawthorne  at 


Ciro's  KABC  same  city;  Bob  Stevenson,  Hol- 
lywood radio-tv  announcer-actor,  to  KABC 
as  disc  m.c. 

Joe  Hasel  to  WRC-WNBW  (TV)  Washington 
as  sportscaster,  succeeding  Arthur  Bergman, 
who  relinquishes  duties  excepting  one  weekly  tv 
show  to  devote  time  to  outside  interests. 

Kimball  Kinney,  formerly  continuity  director, 
KOAT  Albuquerque,  to  promotion  dept., 
WFMY-TV  Greensboro,  N.  C;  Fred  Fischer, 
formerly  sales  representative,  WBRC  Birming- 
ham, Ala.,  to  sales  dept.,  WFMY-TV;  Judy 
Betz  to  promotion  dept.  of  station. 

Donna  Austin,  KSWS  Roswell,  N.  M.,  to  con- 
tinuity staff,  KEX  Portland,  Ore. 

Harry  B.  Hughes,  former  producer-director, 
WSJS-TV  Winston-Salem,  N.  C,  to  WBTW 
(TV)  Florence,  N.  C. 

Herbert  A.  Waters,  formerly  assistant  manager, 
WKJF-TV  Pittsburgh,  and  S.  Roy  Lewis,  ap- 
pointed to  sales  staff,  WILY  same  city. 

Bill  Travis,  sales  staff,  WILB  New  York,  and 
Irv  Rantamen,  news  dept.,  WSBC  Chicago,  to 
WAIT  Chicago  in  similar  capacities. 

Joseph  R.  Buffer,  recently  discharged  from  U.  S. 
Marine  Corps,  to  sales  dept.,  WPEN  Phila- 
delphia. 

Hal  Howard  to  sales  staff,  WOV  New  York. 

Glen  N.  Mauldin  to  sales  staff,  KROD-TV  El 
Paso,  Tex. 

Jack  Stanley,  former  musical  director  for  Roxy 
and  Capitol  Theatres,  N.  Y.,  to  KTTV  (TV) 
Hollywood  Harry  Richman  Show,  in  same 
capacity. 

Carlton  Fredericks,  nutrition  expert  and  con- 
ductor. Living  Should  Be  Fun  program,  WMGM 
New  York,  signed  to  new  five-year  contract  with 
station. 

Mahalia  Jackson,  gospel  singer,  signed  by 
WBBM  Chicago  for  CBS  Radio  network  Ma- 


ARTIST's  conception  of  KNBH  (TV)  Holly- 
wood's new  transmitter  tower,  now  under 
construction  on  Mt.  Wilson,  is  shown  by 
Thomas  C.  McCray  (I),  station  general 
manager,  to  George  Greaves,  general 
manager  of  sister  NBC  o&o  station  KNBC 
San  Francisco.  The  tower,  when  com- 
pleted in  October,  will  be  five  times  the 
height  of  the  present  one. 


Page  82 


September  13,  1954 


Broadcasting 


Telecasting 


George  T.  Baum,  Construction  and  Service  Manager  of  Carrier  Corporation,  tells  why  he's  .  .  . 


The  man  who  raced  the  thermometer! 


"This  summer  really  put  the  heat  on  us,"  says  Carrier  Corpo- 
ration's George  Baum. 

"Take  a  phone  call  we  got  from  Chicago:  refrigeration 
machinery  stopped  —  and  the  mercury  going  up  on  70  tons 
of  expensive  beef !  Or  a  theatre  is  without  its  air  condition- 
ing ;  a  laboratory's  vital  supply  of  penicillin  is  in  danger. 

"We  raced  those  rising  thermometers  —  and  beat  them  — 
with  Air  Express! 

To  back  up  our  local  stock  depots,  we  maintain  one 
complete  inventory  of  over  15,000  different  parts  in  Syracuse. 


From  May  to  September,  Air  Express  handled  15  to  20  ship- 
ments a  day  for  us,  from  a  1  oz.  gasket  to  a  900  lb.  rotor. 

"With  more  Carrier  air  conditioning  and  refrigeration  in 
service  than  any  other  make  on  earth,  Air  Express  plays  an 
indispensable  role  in  preventing  emergencies  —  and  in  meet- 
ing the  inevitable  few. 

"Yet  the  average  shipment  costs  least  by  Air  Express.  25 
pounds  from  Rochester  to  Chicago,  for  instance,  is  $5.65. 
That's  $1.20  less  than  the  next  best  price  for  any  air  service 
—  and  Air  Express  service  can't  be  beat!" 


CALL  A\IF=t  EXPRESS 


GETS  THERE  FIRST  via  U.S.  Scheduled  Airlines 
division  of  RAIL.WAV  EXPRESS  AGENCY 


Broadcasting 


Telecasting 


September  13,  1954    •    Page  83 


TO  SELL 
JACKSONVILLE 

(and  the  rich  Northeast 
Florida  market. . .) 


BUY 


WJHP-TV 

Channel  36  \ 

62,500  UHF  SETS-IN-USE 

ABC  •  NBC  •  DuMONT 
Television  Networks 

For  rates,  availabilities,  and  other 
information,  call  Jacksonville 
98-9751  or  New  York  MU  7- 
5047. 


WJHP-TV 

JACKSONVILLE,  FLORIDA 

276,000  watts 

on  Channel  36 

Represented  nationally  by 
John  H.  Perry  Associates 


•STATIONS' 


halia  Jackson  Show  starting  Sept.  26. 

Robert  Brookins  to  KFBB-TV   Great  Falls, 

Mont. 

Virginia  Gagan  to  KFAC  Los  Angeles  as  as- 
sistant music  librarian. 

Fred  M.  Dodge,  comptroller,  KFWB  Holly- 
wood, resigns  to  open  public  accounting  office, 
Studio  City,  Calif. 

Bill  Wellwood,  assistant  manager,  CJOR  Van- 
couver, resigns  to  open  management  consultant 
service  in  Vancouver. 

Jim  Raser,  writer-producer,  Jane  Todd  show, 
KCBS  San  Francisco,  appointed  editor,  Uni- 
versity, of  San  Francisco  Alumnus  and  sports 
editor,  Argonaut,  San  Francisco  news  maga- 
zine. 

Roger  Clipp,  president  and  general  manager, 
WFIL-AM-TV  Philadelphia,  elected  to  board 
of  directors.  Junior  Achievement  of  Philadel- 
phia. Mr.  Clipp  also  appointed  chairman  of 
Philadelphia's  radio-tv  committee  for  1954 
Pennsylvania  week  in  October. 

John  Fulton,  general  manager,  WQXI  Atlanta, 
appointed  chairman,  10th  annual  Georgia  Ra- 
dio and  Television  Institute  at  Henry  W. 
Grady  School  of  Journalism,  Georgia  U.,  Jan. 
26-28. 

Fred  E.  Walker,  director  of  public  affairs, 
WTTM  Trenton,  N.  J.,  appointed  chairman. 
Booster  Publicity  Committee,  Delaware  Valley 
United  Fund. 

Harry  Maizlish,  owner-president,  KFWB  Holly- 
wood, appointed  special  events  committee  chair- 
man, forthcoming  Los  Angeles  Community 
Chest  campaign. 

Ruth  M.  Eddy,  assistant  promotion  manager. 
WJAR-TV  Providence,  R.  I.,  appointed  mem- 
ber, American  Women  in  Radio  &  Television 
and  simultaneously  named  publicity  chairman. 
New  England  chapter. 

Betty  Ross,  singer,  WLS  National  Barn  Dance, 
WLS  Chicago,  started  column  in  Downbeat 
magazine. 

W.  T.  Valentine,  executive.  CFRB  Toronto, 
elected  national  president.  Kinsmen  Clubs,  at 
33d  annual  convention  at  Saskatoon,  Sask. 

Frank  D.  Ward,  disc  m.c,  WKBW  Buffalo, 
N.  Y.,  recipient  of  RCA  Victor  15-inch  color-tv 
set  as  grand  prize  winner  of  RCA's  nation-wide 
record  promotion  contest. 

John  Ott,  conductor,  How  Does  Your  Garden 
Grow,  WNBQ  (TV)  Chicago,  subject  of  arti- 
cles in  Business  Screen,  Popular  Gardening 
and  Living  With  Flowers  magazines  last  month. 

Patti  Searight,  program  director,  WTOP  Wash- 
ington, designated  "Ambassadoress  of  Good 
Will"  by  Greater  National  Capital  Committee 
of  Washington,  and  is  on  five-week  tour  of 
resort  areas  in  Europe. 

Martha  Crane,  women's  director,  WLS  Chicago, 
selected  as  judge  in  international  cotton  bag 
sewing  queen  contest  for  International  Dairy 
Show  in  Chicago  Oct.  9-16. 

Chuck  Norman,  disc  m.c,  WIL  St.  Louis,  re- 
covering in  St.  Lukes  Hospital,  same  city,  from 
boat  accident. 

Grace  Ramsower,  continuity  staff,  WOAI  San 
Antonio,  Tex.,  and  John  Lincoln  were  mar- 
ried Aug.  28;  Arlie  Patton,  technician,  WOAI- 
TV,  father  of  boy,  Layne  Arlington. 

Guy  Reily,  account  executive,  KHJ-TV  Holly- 
wood, father  of  boy,  Kevin  Michael,  Aug.  29. 


A  FAIR  day's  haul  of  tuna  was  garnered 
by  these  radio-tv  industry  executives  off 
the  coast  of  New  Jersey.  L  to  r:  Chris  Wit- 
ting, president,  Westinghouse  Broadcast- 
ing Co.;  Rolland  Tooke,  general  manager, 
WPTZ  (TV)  Philadelphia,  licensed  to  West- 
inghouse; H.  P.  Peters,  president,  Free  & 
Peters;  Lloyd  Griffin,  tv  vice  president, 
F  &  P,  and  F.  Van  Konynenburg,  executive 
vice  president-general  manager,  WCCO- 
AM-TV  Minneapolis. 


Rodrk  Smith,  accounting  clerk.  KEX  Portland, 
Ore.,  father  of  girl,  Terri,  Aug.  28. 

Jack  Wormser,  staff  director,  KABC  Hollywood, 
father  of  girl,  Sandra  Elizabeth,  Aug.  26. 

Charlie  O'Donnell,  program  director.  WHAT- 
AM-FM  Philadelphia,  rather  of  girl,  Patricia. 

Vince  Lee,  disc  m.c,  KYW  Philadelphia,  father 
of  boy.  Stephen  Nelson. 

Bob  Powell,  Dawn  Patrol  program,  WIP  Phila- 
delphia, father  of  girl,  Deborah  Jane.  , 

Buddy  Moore,  photographer,  WFMY  -  TV 
Greensboro,  N.  C.,  father  of  boy,  Michael 
Vann. 

Ken  Alford,  KGMB-TV  Honolulu,  father  of 
boy. 

Bill  Patton,  assistant  chief  engineer,  WJAR-TV 
Providence,  father  of  boy. 

Roy  Coombs,  art  director,  WJNO-TV  West 
Palm  Beach,  Fla.,  father  of  twin  boys,  Donald 
Vincent  and  David  Winston. 

Leo  Tevlin,  cameraman.  KWK-TV  St.  Louis, 
father  of  girl. 

Vince  Murphy,  disc  m.c,  WELM  Elmira,  N.  Y., 
father  of  girl,  Maureen. 

Joseph  Thomas,  chief  engineer,  WWSC  Glens 
Falls,  N.  Y.,  died  Aug.  26. 


Page  84    •    September  13,  1954 


Broadcasting    •  Telecasting 


PERSONNEL  RELATIONS 


MUSICIAN  EMPLOYMENT 
LAGS  IN  RADIO,  TV— AFM 

Comparison  of  figures  pub- 
lished in  'Official  Proceed- 
ings' indicates  continuation  of 
downward  trend  that  has 
been  in  effect  for  some  years. 

CONTINUING  downward  trend  in  employ- 
ment of  musicians  in  radio  and  television  and 
in  total  earnings  for  musicians  in  these  media 
is  pointed  up  in  the  1954  American  Federation 
of  Musicians'  Official  Proceedings  of  the  57th 
annual  convention  of  the  union. 

Figures  compiled  by  B«T  last  week  from  cur- 
rent Official  Proceedings  (covering  the  1953 
year)  and  the  1953  edition  (covering  the  1951 
year)  indicate  the  extension  of  a  trend  toward 
employment  of  fewer  musicians  each  year.  A 
detailed  study  published  earlier  this  year  [B*T, 
March  15]  reported  the  declining  employment 
from  1944  to  1951,  with  number  of  staff  mu- 
sicians having  been  reduced  from  2,719  in  1944 
to  1,976  in  1951.  Though  salaries  in  that  time 
rose  from  $11,911,981  to  $14,262,858  in  1951, 
the  latter  figure,  representing  post-war  inflation, 
was  believed  to  reflect  little  or  no  increase  in 
"real"  wages. 

A  comparison  could  not  be  made  between 
the  1952  and  1953  year  because  the  federation, 
which  usually  reported  on  activities  of  two 
years  back,  decided  to  omit  1952  statistics  and 
keep  record  of  the  preceding  year.  In  com- 
parison with  1951,  it  is  revealed  that  the  num- 
ber of  staff  musicians  on  radio  and  tv  stations 
had  declined  from  1,976  to  1,759  in  1953  and 
salaries  from  $14,262,858  to  $13,152,858. 

Similarly,  with  respect  to  single  engagement 
commercial  employment  on  radio  and  televi- 
sion, there  emerges  a  downward  trend  in  the 
use  of  musicians  and  in  their  earnings.  In  1951, 
122  leaders  and  2,163  musicians  were  employed 
in  radio  for  total  salaries  of  $4,651,152,  while 
in  1953,  104  leaders  and  1,200  musicians  were 
used  for  total  salaries  of  $2,605,518.  In  tele- 
vision, no  breakdown  was  provided  for  the 
number  of  musicians  employed  for  single  en- 
gagements in  1951,  but  their  earnings  were 
listed  at  $4,024,544,  while  in  1953  earnings  had 
dropped  to  $2,461,347  for  149  leaders  and 
1,771  men. 

Total  musician  earnings  for  employment  in 
all  phases  of  radio  and  television  for  1951  were 
reported  at  $26,259,646  as  compared  with  $24,- 
677,409  in  1953. 

AFM  Adds  $100  Royalty 
For  Radio  Musical  Spots 

AMERICAN  Federation  of  Musicians  has  re- 
vised its  radio  spot  announcement  policy  to  one 
requiring  $100  royalty  payment  for  each  an- 
nouncement using  musicians  and  produced  on 
or  after  Aug.  1,  1954. 

Although  the  union  has  had  a  similar  royalty 
payment  on  all  television  spot  announcements 
since  October  1952,  AFM  permitted  the  record- 
ing of  radio  announcements  without  the  con- 
tribution to  the  union  trust  fund  until  the  recent 
changeover. 

In  a  statement  to  B*T  last  week,  Bob  Swan- 
son,  vice  president  of  Goldswan  Productions, 
said  to  be  one  of  the  larger  firms  in  the  national 
radio  and  tv  spot  musical  field,  pointed  out  that 
"It's  too  early  to  measure  overall  sponsor  and 
agency  resistance  to  AFM's  new  policy."  He 
noted  that  when  AFM  instituted  its  tv  rules  for 
spot  announcements,  there  was  "scattered 
agency  resistance,"  but  added  the  trend  has  been 
toward  the  increased  use  of  musicians. 

"One  thing,  however,  emerges  clear,"  Mr. 


Swanson  declared.  "With  so  many  musical  spot 
users  planning  their  campaigns  in  terms  of 
adaptability  to  both  media,  there  is  little  doubt 
that  agencies  and  sponsors  will  devote  consid- 
erable time  and  thought  to  comparative  cost 
breakdowns  of  spots  using  musicians  and  those 
using  vocalists  who  also  can  "make  like  musical 
instruments." 

O'Brien  Statement  'Premature' 

STATEMENT  attributed  to  British  film  union 
leader  Tom  O'Brien  in  New  York,  following 
a  meeting  with  the  AFL  Film  Council  in 
Hollywood  two  weeks  ago,  that  the  council 
had  agreed  to  discontinue  its  campaign  against 
U.  S.  motion  picture  production  in  Great 
Britain,  was  labeled  as  premature  by  Carl 
Cooper,  business  agent  for  IATSE  Local  33, 
Los  Angeles.  The  labor  spokesman  said  the 
Hollywood  meeting  was  merely  exploratory 
with  both  sides  exchanging  views  and  explain- 
ing their  positions  in  a  friendly  manner.  How- 
ever, the  council  has  made  no  final  decision 
yet,  Mr.  Cooper  said. 

SDG  Tv  Series  Studied 

TELEVISION  series,  similar  to  its  hour-long 
NBC  Radio  Screen  Directors  Playhouse  broad- 
casts during  1949-51,  is  being  studied  by  Screen 
Directors  Inc.,  newly-reactivated,  fund-raising 
subsidiary  of  Screen  Directors  Guild.  A  direc- 
tor from  the  membership  would  be  made 
available  for  each  program,  according  to  SDG 
spokesman,  who  added  this  will  mean  the 
entry  into  tv  of  some  of  the  top  motion  pic- 
ture directors,  ordinarily  not  planning  to  do 
any  video. 

Income  from  the  proposed  series,  as  with 
the  radio  program,  will  go  to  SDG's  Educa- 
tional and  Benevolent  Fund. 


RTDG,  WGN  in  Tiff; 
NLRB  Drops  WRRR  Case 

CHARGE  of  unfair  labor  practices  was  flung 
at  WGN-AM-TV  Chicago  last  Wednesday  by 
the  Chicago  local  of  the  Radio-Television  Di- 
rectors Guild. 

The  local  filed  the  charge  with  the  National 
Labor  Relations  Board's  Region  13  in  Chicago. 
It  claims  that  the  stations  management  refused 
to  bargain  with  certain  employes  and  discharged 
three  tv  directors  in  recent  weeks  without  cause. 

Frank  Schreiber,  manager  of  WGN  Inc.,  was 
not  immediately  available  for  comment  late 
Thursday  and  spokesmen  declined  to  discuss 
the  charges.  WGN  Inc.  was  served  with  a  copy 
of  the  notice  Thursday. 

The  charge  claims  that  an  "overwhelming 
majority"  of  tv  directors  employed  by  WGN 
Inc.  chose  the  RTDG  Chicago  local  as  its 
bargaining  representative  in  June  1952,  and 
that  the  management  refused  to  bargain  with 
the  guild  this  past  July.  Management  officials 
then  met  with  the  employes  involved  Aug.  5. 

Subsequently,  the  charge  continues,  two  di- 
rectors— Barry  McKinley  and  Ernie  Lucas — 
were  discharged  on  Aug.  21  and  another — Chris 
Erskine — on  Aug.  27  "for  attempting  to  exercise 
their  legal  right  to  unionize." 

NLRB  Chief  Examiner  Martin  Schnide  (13th 
Region)  assigned  Field  Examiner  Richard 
Simon  to  the  case. 

Before  accepting  the  case  for  study,  NLRB 
Region  13  satisfied  itself  that  the  case  was  with- 
in its  jurisdiction  on  the  basis  that  WGN  Inc. 
had  done  $200,000  or  more  worth  of  business 
Last  year. 

In  another  instance,  Region  13  had  thrown 
out  the  case  involving  WRRR  Rockford,  111., 
a  new  station,  because  this  new  requirement 


You  can't  get  to  MACON 


by  way 


of  Atlanta! 


Macon  is  93  miles  from  Atlanta!  So  it 
stands  to  reason  that  Atlanta  TV  sta- 
tions are  not  covering  the  Macon  area 
with  an  adequate  signal.  If  you  want  to 
reach  this  middle  Georgia  market, 
heretofore  untapped  hy  TV,  there's  only 
one  station  that  can  do  a  job  for  you  — 
WMAZ-TV ! 

Only  WMAZ-TV  adequately 
serves  the  well-balanced  indus- 
trial and  agricultural  Macon 
market  for  you! 

Write  for  free  brochure  on  Macon  market 
and  WMAZ-TV"  specifications,  rates,  etc. 


Only  10  of  the  47  counties  now  blank- 
eted by  WMAZ-TV  received  "good"  service 
from  any  other  station.  Significantly,  the 
remaining  37  counties  in  WMAZ-TV's 
47-county  area  represent .  . . 

...  80  %  of  this  area's  population! 
...81  %  of  retail  sales! 


NOW  —  ON  WMAZ-TV's 
FIRST  ANNIVERSARY* 

FUU  POWER  -  316  kw  ERP 
NETWORK  COLOR  PROGRAMMING 
WMAZ-TV  dominates*  the  Macon  Area 
audience, Morning,  Afternoon  and  Night. 
(Pulse) 


WMAZ-tv 

MACON.  GEORGIA  •  CHANNEL  13 

CBS,  DUMONT  &  ABC  NETWORKS 


♦September  27th 

Ask  your 
AVERY-KNODEL 

man 


'   


Broadcasting 


Telecasting 


September  13,  1954    •    Page  85 


 NETWORKS  

ABC-TV  SETS  $1  MILLION  FALL  CAMPAIGN 


^—  PERSONNEL  RELATIONS  

had  not  been  met.  NABET  has  filed  a  charge 
that  the  station  had  committed  unfair  labor 
practices.  The  union  subsequently  withdrew 
its  charge  at  the  Labor  Board's  request  and  the 
case  was  dismissed. 

In  other  labor  activity  of  Region  13,  it  was 
reported,  elections  have  been  set  at  WKJG- 
AM-TV  Fort  Wayne,  Ind.,  by  mutual  consent 
of  the  stations  and  IBEW  Local  1225,  which 
seeks  to  represent  its  engineers,  technicians  and 
other  personnel.  Elections  will  be  held  Sept. 
22. 

IBEW-IATSE  Hearing  Set 

HEARINGS  are  scheduled  today  (Monday) 
in  Los  Angeles  before  NLRB  examiner  Nor- 
man Greer  on  the  jurisdictional  dispute  between 
IBEW  Local  45,  Hollywood  (broadcast-tv  re- 
cording engineers),  and  IATSE.  Also  contest- 
ing IATSE  jurisdiction  over  KTLA  (TV)  Hol- 
lywood engineering  and  production  employes 
will  be  NABET,  Hollywood,  which  has  inter- 
vened as  an  interested  party  in  the  IBEW  peti- 
tion. 

PERSONNEL  RELATIONS  PEOPLE 

Pat  Somerset,  assistant  executive  secretary, 
Screen  Actors  Guild,  Hollywood,  and  William 
Sutherland,  executive,  IATSE,  San  Francisco, 
elected  president  and  secretary-treasurer,  re- 
spectively, California  State  Theatrical  Federa- 
tion. 

Adolph  Deutsch,  president,  Screen  Composers' 
Assn.,  starts  six-week  tour  of  Europe  as  SCA 
representative,  conferring  with  performing  rights 
societies  and  other  composer  groups. 


Extensive  budget  for  printed 
media  promotion  and  adver- 
tising to  stress  network's  fall 
lineup  signals  ABC-TV  entry 
into  current  NBC-CBS  struggle 
for  increased  fall  billings.  Em- 
phasis is  on  full  lineup,  aimed 
at  converting  'channel  hop- 
pers' to  fulltime  viewers. 

ABC-TV  unveiled  plans  last  week  to  spend 
more  than  $1  million  in  a  national  effort  to 
convert  the  "channel  hopper"  to  a  fulltime 
evening  viewer  of  that  network's  programs. 

The  costly  promotion-advertising  campaign, 
stressing  ABC-TV's  fall  lineup  of  video  fare 
as  well  as  channel  habits,  comes  precisely  in 
the  period  when  NBC  and  CBS  have  squared 
off  in  th<Hr  latest  competitive  fieht  for  increased 
fall  billings  both  in  tv  and  radio. 

Ranking  third  in  network  tv  billings,  ABC 
must  attract  some  of  the  "Big  Two"  audience 
to  bolster  its  business.  Convinced  it  now  has 
the  "name"  programs  to  "sell"  the  viewing 
public,  ABC-TV  has  launched  a  campaign  that 
is  designed  to  build  a  nightly  network  audience 
as  contrasted  to  its  last  year's  drive,  which  pro- 
moted individual  shows  and  stars. 

Details  were  announced  Tuesday  at  a  net- 
work news  conference  presided  over  by  the 
campaign's  two  field  captains,  Mitchell  De- 
Groot, ABC-TV  director  of  advertising  and 
promotion,  and  Jack  Pacey,  director  of  the 
network's  public  relations. 


The  campaign  in  behalf  of  the  network  and 
its  five  o&o  stations  uses  newspaper,  billboard, 
transit  card,  on-the-air  and  station  advertising. 
Cost  breakdown,  according  to  Mr.  DeGroot, 
is  $375,000  for  newspapers;  $20,000  in  bill- 
boards; $50,000  in  transit  ads,  and  $475,000 
for  time  costs  (networks,  etc.).  Production 
costs  for  material  prepared  and  dispatched  by 
the  network  for  stations  total  $30,000.  Produc- 
tion costs  of  its  newspaper-billboard-transit 
advertising  effort  are  estimated  to  be  more  than 
$90,000.  Thus,  the  total,  including  all  adver- 
tising expenditures  plus  production  costs,  comes 
to  more  than  $1  million. 

The  major  tv  drive  starts  Sept.  17  in  New 
York,  Chicago,  Los  Angeles,  Detroit  and  San 
Francisco,  the  five  cities  in  which  ABC  owns 
stations  (WABC-TV,  WBKB  (TV),  KABC-TV, 
WXYZ-TV  and  KGO-TV  in  that  order),  Mr. 
DeGroot  said. 

At  the  same  time,  the  network's  209  affiliates 
will  be  receiving  promotion-advertising  "pack- 
ages" and  the  owned  stations  will  conduct  a 
special  on-the-air  promotion  campaign. 

In  preparing  its  so-called  "night  block  ad- 
vertising" campaign,  ABC-TV  built  around 
certain  "keystone"  evening  programs — for  ex- 
ample— Monday:  Voice  of  Firestone  and  Jamie; 
Tuesday:  Danny  Thomas,  U.  S.  Steel-Elgin 
alternating  drama  series,  and  Stop  the  Music; 
Wednesday:  Disneyland-Tv,  Stu  Erwin  and 
Masquerade;  Thursday:  Treasury  Men  in  Ac- 
tion and  the  Kraft  plays;  Friday:  Ozzie  and 
Harriett,  the  new  Ray  Bolger  Show  and  Jan 
Murray  (Dollar  a  Second);  Saturday:  programs 
following  afternoon  NCAA  football,  and  Sun- 
day: Walter  Winchell,  Martha  Wright  and 
Break  the  Bank. 

Mr.  DeGroot  speculated  that  ABC-TV's 
newspaper  ad  expenditure  on  a  single  campaign 
would  be  "longer  (in  duration)  and  more  ex- 
tensive" than  any  other  network  and  "certainly 
more  than  ABC  ever  did  in  the  past." 

Promotion  Pace  Quickens 

The  newspaper  promotion  actually  began  the 
first  week  in  September,  but  it  gains  momentum 
with  the  Sept.  20  addition  of  Ray  Bolger  to ! 
the  ABC-TV  fall  season  lineup,  and  runs  over 
into  November.     Some  20,000  lines  will  be 
placed  by  the  network  in  15  newspapers  located  ; 
in  five  cities  with  nine  million  circulation,  he  | 
said.    Each  ad  will  be  similar  in  design,  stress-  j 
ing  ch.  7  with  the  theme  "Tonights  Best  Tv 
Shows  Will  Be  on  7— Will  You?"  All  of  ABC- 
TV's  stations  are  on  ch.  7.    When  Disneyland 
comes  on  the  tv  screen  Oct.  27,  an  additional 
promotion  will  be  used  as  that  program  will  be 
treated  as  a  "special  event,"  Mr.  DeGroot 
explained. 

Visual  attraction  of  the  ads  will  be  sought  by 
picturing  all  stars  and  personalities  of  ABC-TV 
programs  grouped  around  a  big  "7,"  on  top 
of  which  will  be  pictured  an  outstanding  star 
or  feature  of  that  night's  ABC-TV  program 
roster.  This  large-space  newspaper  advertis- 
ing will  be  in  the  five  cities  in  which  ABC  owns 
stations. 

The  network's  top  shows  will  be  advertised 
over  a  90-day  period  in  the  billboard  campaign, 
centering  in  Los  Angeles.  Mr.  DeGroot  said 
he  believed  the  billboard  promotion  is  the  first 
on  this  scale  for  any  network  in  that  city.  This 
drive  also  starts  Sept.  20,  with  the  first  30  days 
including  all  top  ABC-TV  shows  and  the  sec-- 
ond  30  days  (beginning  Oct.  20)  devoted  to 
the  Disney  series'  premiere  and  first  three  shows. 
After  Nov.  20,  the  billboard  advertising  will 
revert  for  30  days  to  calling  attention  to  regular 
programs. 

A  similar  pattern  will  follow  in  the  transit 


WWKD 

Ashland,  Kentucky 

announces 
the  appointment  o^ 

W.  S.  GRANT  CD.,  INC. 

NEW  YORK  •  CHICAGO  •   SAN   FRANCISCO   •   LOS  ANGELES 


as 

xciusiue  national  representatives 


W  W  K  O 

the  5000  watt  Music  and  N  ews  Station  for  the  BOOM- 
ING Tri-State  Area!  of  Kentucky,  Ohio  and  West  Va. 

5000  watts  K    D  Chas-  F.  Trivette, 

1420  KC  P.  O.  Box  848,  Ashland,  Ky.   Pres.  &  Gen.  Mgr. 

"WWKO  Covers  the  Tri-State  Like  the  Sun" 


Page  86    •    September  13,  1954 


Broadcasting    •  Telecasting 


-■      t  :.:V  JV  - 


"the  Little 

/  wn 

EVERY  MORNING  FROM 


THERE'S 
A  LITTLE 
RED  BARN 
IN  INDIANA 

that'll  sell  big  for  you  in  WOWO-land 


This  Little  Red  Barn  is  a  radio  program  on 
Fort  Wayne's  WOWO.  It's  a  farm  program  so 
real  to  its  listeners  that  they  can  almost  tell 
you  the  pitch  of  the  roof.  Matter  of  fact,  a 
blind  listener  built  a  scale  model  of  the  barn 
and  sent  it  to  Jay  Gould,  who  runs  the  program. 

From  the  sounds  that  go  on,  you'd  think  Jay 
was  talking  from  his  own  farm  in  Allen  County. 
He  uses  words  probably  never  heard  on  any 
other  program.  But  his  listeners  understand. 
Because  good  farming  is  next  to  good  religion 
with  Jay  and  his  friends  in  Indiana,  Michigan 
and  Ohio. 

And  do  they  like  it!  Here's  a  typical  com- 
ment from  the  hundreds  of  letters  that  come 
in  each  week:  "The  very  first  door  I  open 
every  morning  is  the  door  to  the  'Little  Red 
Barn'  on  WOWO." 

You,  too,  can  open  the  door — for  bigger 
sales  of  your  product.  "Tommy"  Longsworth, 
WOWO  Sales  Manager,  will  gladly  lift  the 
latch.  Call  him  at  Anthony  2136.  Or  call  Eldon 
Campbell,  WBC  National  Sales  Manager,  at 
Plaza  1-2700,  New  York. 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 


\ 


WOWO,  Fort  Wayne;  WBZ-WBZA  •  WBZ-TV,  Boston;  KYW  •  WPTZ, 

Philadelphia;  KDKA,  Pittsburgh;  KEX,  Portland;  KPIX,  San  Francisco 
National  Representatives — Free  &  Peters,  Inc. 
KPIX  Represented  by  The  Katz  Agency,  Inc. 


NBC 

AFFILIATE 
IN  DETROIT 


•  1 

Owned  and 
Operated  by 

THE  DETROIT  NEWS 


NATIONAL  RiniSiNlAHVl 

THE 

GEORGE  P.  HOLLINGBERY  CO. 


THE  SPOTLIGHT'S  ON 

WE  HT 

IN  THE 

EVANSVILLE  MARKET 


THRIFTY 
FIFTY 
PARLAYS  CBS 
ADJACENCIES 
INTO  CASH 
SALES 


WEHT 
brings  28 
CBS  shows  ex- 
clusively to  the 
Evansville,  Indiana 
Tri-State  on  U.H.F.  in  this 
U.H.F.  dream  market,  isolated 
from  ANY  consistent  V.H.F.  coverage. 

REPRESENTED 
Nationally  by  Regionally  by 


NETWORKS 


MEEKER  TV,  Inc. 


ADAM  YOUNG 

S/.  touis,  Mo. 


WEHT  Channel  50 


ad  campaign  which  will  be  conducted  in  greater 
New  York  only.  The  promotion  will  appear 
in  subways,  commuter  trains  and  ferries.  Side 
car  posters,  measuring  21x22  inches,  will  be 
used  with  a  total  circulation  for  three  months 
estimated  to  be  more  than  600  million. 

In  station  promotion,  each  ABC  property 
will  use  special  film  trailers  as  well  as  promo- 
tion slides,  telops  and  balops  built  around  art 
work  used  for  the  campaign  itself.  The  pack- 
age sent  to  affiliates  includes  advertisements 
which  can  be  placed  in  local  newspapers.  This 
series  is  built  around  the  "A"  in  ABC  and  runs 
the  gamut  of  the  network's  top  shows.  Also  of- 
fered are  "block"  ads  emphasizing  a  single 
evening's  programming.  All  the  newspaper  ad 
offerings  will  have  accompanying  slides  for 
screen  presentation.  For  stations  in  ABC-TV's 
"basic"  network,  which  includes  some  20  major 
markets,  special  promotion  slides  underscoring 
the  individual  station's  channel  number  will  be 
offered.  This  special  effort  in  the  major  cities 
will  be  backed  by  both  Mr.  DeGroot  and  Mr. 
Pacey  making  personal  "visits,  working  with 
stations  on  promotion  and  advertising. 

Affiliate  stations  will  receive  20-second  films 
featuring  the  show's  star  talking  about  the  ad- 
vertising campaign  and  in  certain  instances, 
mentioning  the  channel  number;  recorded  an- 
nouncements; newspaper  ad  mats;  promotion 
slides;  promotion  telops;  photographs  of  the 
shows'  stars;  publicity  stories  and  promotion 
continuity.  The  material  is  housed  in  a  steel 
cabinet  which  is  shipped  to  the  station. 

The  Disney  promotion,  which  is  both  an 
addition  to  and  in  conjunction  with  the  overall 
advertising  campaign,  will  get  underway  in 
earnest  Oct.  1,  will  increase  in  intensity  as 
show  time  approaches  and  will  be  sustained 
until  the  latter  part  of  November. 

23-Ciry  Closed  Circuit 
To  Carry  Medical  Panel 

DISCUSSION  of  hypertension  by  a  panel  of 
five  physicians  will  be  telecast  Sept.  23  over  a 
closed  circuit  to  5,000  physicians  in  23  cities 
under  the  sponsorship  of  American  College  of 
Physicians  and  Wyeth  Labs. 

The  program  will  originate  in  CBS-TV 
studios  in  New  York,  6-7  p.m.  EDT.  That 
network's  facilities  are  also  being  used  in  tele- 
vising the  program.  Invitations  to  attend  the 
closed  circuit  showings  have  been  sent. 

Showings  will  be  held  in  the  following  cities, 
with  the  location  of  the  gathering  as  indicated: 

Atlanta,  Dinkler-Plaza  Hotel;  Baltimore, 
Sheraton-Belvedere;  Boston,  Sheraton-Plaza; 
Charlotte,  Charlotte  Hotel;  Chicago,  Sheraton; 
Cincinnati,  Sheraton-Gibson;  Cleveland,  Hotel 
Cleveland;  Colorado  Springs,  Broadmoor; 
Dallas,  Adolphus;  Detroit,  Sheraton-Cadillac; 
Houston,  Shamrock;  Los  Angeles,  CBS  Tele- 
vision City;  Memphis,  Peabody;  Minneapolis, 
Raddison;  New  Orleans,  Roosevelt;  New  York, 
CBS  Studio  No.  60;  Philadelphia,  Union 
League;  Pittsburgh,  Sheraton;  St.  Louis,  Shera- 
ton; Salt  Lake  City,  Newhouse;  San  Francisco, 
Sir  Francis  Drake;  Washington,  Broadcast 
House. 

Although  Smith,  Kline  &  French  Labs  has 
used  closed  circuit  color  tv  to  bring  operations 
and  other  techniques  to  medical  men  at  large 
conventions,  this  is  believed  to  be  the  first  time 
a  major  pharmaceutical  house  has  joined  with 
a  medical  society  to  underwrite  a  national 
closed  circuit  hookup. 

Early  this  year,  the  Sheraton  Hotel  chain  an- 
nounced that  it  was  entering  the  closed  circuit 
tv  field  as  part  of  its  convention  activities 
[B«T,  March  22].  This  probably  is  the  reason 
for  the  large  number  of  Sheraton  hotels  in  the 
ACP-Wyeth  program. 


NBC-TV  DEDICATES 
NEW  COLOR  STUDIO 

New  York's   Mayor  Wagner 

cuts  the  ribbon  opening  the 

$3.5  million  production  center. 

IN  A  COLORFUL  ceremony  Thursday,  New 
York's  Mayor  Robert  Wagner  dedicated  what 
NBC-TV  claims  to  be  "the  world's  largest"  tv 
studio  as  a  new  NBC  production  center  for 
color  tv.   Address  is  1268  E.  14th  St.,  Brooklyn. 

After  cutting  the  ribbon,  Mayor  Wagner  said 
the  studio,  a  former  Warner  Bros,  sound  stage 
converted  and  equipped  to  handle  NBC's  color 
spectaculars  at  a  cost  of  $3.5  million,  was  "a 
fine  new  showcase  for  the  best  this  city  has  to 
offer  in  the  theatre  arts."  He  said  the  huge 
studio — it  measures  178x88  feet  and  can  ac- 
commodate sets  more  than  35-feet  high — was 
a  "great  contribution"  by  NBC  to  keeping  New 
York  the  capital  of  tv  production. 

According  to  NBC,  the  network's  fall 
schedule  produced  at  the  Brooklyn  studio  will 
keep  some  6,300  performers  and  production 
personnel  occupied  with  more  than  a  $3  million 
payroll  for  the  season.  First  spectacular  to 
originate  at  the  Brooklyn  studio  was  "Satins 
and  Spurs,"  produced  by  Max  Liebman,  and 
telecast  yesterday  (Sunday)  only  three  days 
after  the  dedication. 

Other  speakers  at  the  ceremony  were  NBC 
President  Sylvester  L.  Weaver  Jr.  and  Executive 
Vice  President  Robert  W.  Sarnoff. 

Mr.  Weaver  echoed  the  mayor's  sentiments 
about  maintaining  New  York  as  a  tv  pro- 
duction center  and  predicted:  "The  'spectacu- 
lar' programs  in  color  which  will  originate  here 
will  explode  television  entertainment  to  a  new 
high.  The  influence  of  these  shows  will  spread 
through  the  entire  industry — and  through  al- 
lied entertainment  industries  as  well.  And  this 
studio  provides  the  physical  wherewithal  for 
these  shows  to  come  into  being." 

Mr.  Sarnoff,  in  his  talk  noting  the  size  and 
modern  equipment  of  the  studio,  said  they 
"will  allow  producers  to  give  free  reign  to 
their  imagination  when  they  are  building  the 
exciting  new  'spectaculars'  and  other  great 
shows  we  will  have  on  our  schedule." 

As  the  ceremony  concluded,  rehersals  for 
"Satins  and  Spurs"  which  starred  Betty  Hutton 
in  her  tv  debut  were  underway.  The  event 
was  covered  by  the  studio's  color  cameras  and 
relayed  into  a  color  set  placed  before  the 
official  party. 

The  studio's  lighting  system,  which,  accord- 
ing to  NBC,  "is  the  most  elaborate  and  modern 
in  television,"  has  900  circuits  with  a  capacity 
of  960  kw  and  sufficient  to  light  a  3,000-home 
community. 

CBS  Names  Maier,  LaPorte 

APPOINTMENTS  of  Milton  L.  Maier  as  gen- 
eral manager  of  real  estate  and  real  estate  mat- 
ters for  CBS  Inc.,  and  of  Louis  R.  LaPorte  as 
general  manager  of  construction  and  building 
operations  have  been  announced  by  Daniel  T. 
O'Shea,  CBS  vice  president. 

"Both  of  these  functions  are  new  ones  and 
have  been  created  to  serve  the  growing  and 
complex  needs  of  the  organization  in  these 
areas,"  Mr.  O'Shea  said.  Mr.  Maier  has  been 
with  RKO  Theatres  Corp.  and  its  predecessor 
B.  F.  Keith  Corp.  for  26  years  in  legal  and  real 
estate  management  capacities.  Mr.  LaPorte 
has  25  years  of  construction  and  mainte- 
nance engineering  background,  most  recently 
as  assistant  to  the  president  of  Design  Services 
Co.,  architectural  and  engineering  design  or- 
ganization. 


Page  88    •     September  13,  1954 


Broadcasting    •  Telecasting 


KCMO 

KANSAS  CITY 

Radio  and  TV 
Present . . . 


4-Step  Feature 
Foods  Merchandising 
in  200  Top-Volume 
Food  Supers  in 
Greater  Kansas  City 

The  KCMO  Feature  Foods  Merchandising 
plan  offers  you  merchandising  with  a  poini 
featuring  a  complete  on-the-scene  staff 
<jnd  solid  in-the-store  selling  push 
■over  full  13-week  cycles. 


"■■ass? 


rl 

IS 

V 

high-volume  independent  and  chain  markets: 

1.  Point-of-purchase  merchandising— a  minimum  of  200  store  calls  in  13  weeks. 

2.  A  minimum  of  75  special  one-week  displays  in  top-volume  stores  each  13  weeks. 

3.  50  days  of  Bargain  Bar  promotions  each  13  weeks,  plus  demonstrating, 
sampling,  couponing,  distribution  of  recipes  or  product  literature. 

4.  Full  reports  twice  each  cycle  on  all  activity  in  each  individual  store. 

Nothing  is  left  to  chance  —  the  KCMO  Feature  Foods  merchandising 
staff  works  in  the  stores,  actually  handles  the  promotion, 
arranges  shelf  displays  and  stocks,  pushes  your  product 
at  the  Bargain  Bar,  and  reports  fully  on  every  step! 

Wrap  up  the  Kansas  City  market  now  for  your  product  by  calling 
KCMO  or  your  nearest  Katz  Agency  representative. 


KANSAS    CITY,  M0 


Radio  -  810  Kc. 
TV -Channel  5 


50,000 
WATTS 


Affiliated  wifh  Better  Homes  and  Gardens  and 
Successful  Farming  *  The  Kafz  Agency,  representatives 


Broadcasting    •  Telecasting 


September  13,  1954    o    Page  89 


The  best 
way  to 
sell  the 

KANSAS 
FARM 

MARKET 


NETWORKS  ■ 


use  the 
KANSAS 
FARM 

-  STATION 

WIBW 

Ben  Ludy,  Gen.  Mgr.,  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


I  got  power" 


But  down  in  Northwest  Alabama  and  North- 
east Mississippi  WERH  dominates  14,695  square 
miles  within  its  0.1  MV/M  contour. 

Yes,  speaking  of  power,  WERH  has  the  most 
powerful  signal  in  these  parts.  Folks  are  eager 
listeners  to  its  entertainment  loaded  programs. 
So  you'll  capture  all  of  Northwest  Alabama  and 
Northeast  Mississippi  with  the  most  powerful 
station,  WERH. 

WERH:  putting  out  a  signal  that  pulls  in  the 
sales. 


A. 


WERH 


5000 
watt* 
970 

KC 


.1- J 


National  Representative:  Hil  F.  Best  Co. 


MUTUAL  AFFILIATES 
VOTE  SEVEN  TO  MAAC 

ELECTION  of  seven  new  members  to  the  Mu- 
tual Affiliates  Advisory  Committee  was  an- 
nounced last  week  by  Robert  W.  Carpenter, 
MBS  director  of  station  relations,  who  said  the 
next  fall  meeting  of  the  full,  14-man  committee 
will  be  held  in  mid-November. 

New  officers  for  MAAC  will  be  elected  at  that 
session.  Retiring  officers  are  Victor  C.  Diehm, 
WAZL  Hazleton,  Pa.,  chairman;  Rex  Howell, 
KFXJ  Grand  Junction,  Colo.,  vice  chairman, 
and  Robert  McRaney,  WCBI  Columbus,  Miss., 
all  of  whom  were  among  the  seven  committee 
members  whose  terms  expired  this  year. 

Formed  in  June  1951  by  Mutual  to  develop 
stronger  network-affiliate  relationships  and 
help  assure  continued  growth  of  radio  broad- 
casting, MAAC  is  composed  of  one  metropoli- 
tan market  representative  and  one  non-metro- 
politan market  representative  from  each  of 
seven  geographical  districts. 

Those  chosen  last  week  were  elected  in  mail 
ballots  sent  to  each  Mutual  affiliate  by  the  ac- 
counting firm  of  Lybrand,  Ross  Bros.  &  Mont- 
gomery, New  York.  All  from  non-metropolitan 
markets  and  to  assume  office  immediately, 
they  are: 

District  I,  Harold  P.  Kane,  president,  WJOC 
Jamestown,  N.  Y.;  District  II,  Robert  M.  Wallace, 
president,  WOHS  Shelby,  N.  C;  District  III, 
J.  W.  Betts,  general  manager,  WFTM  Maysville, 
Ky.;  District  IV,  Ray  Butterfield,  general  man- 
ager, WLOX  Biloxi,  Miss.;  District  V,  George  T. 
Frechette,  general  manager,  WFHR  Wisconsin 
Rapids,  Wis.;  District  VI,  Jack  Hawkins,  presi- 
dent, KIUN  Pecos,  Tex.;  District  VII,  Ken  Nybo, 
general  manager,  KBMY  Billings,  Mont. 

The  seven  committee  members  whose  terms 
expired  this  year  are  Chairman  Diehm,  Vice 
Chairman  Howell;  Secretary  McRanev,  and  Wen- 
dell Mayes,  KBWD  Brownwood,  Tex.;  E.  J.  Mc- 
Kellar,  KVOX  Moorhead,  Minn.;  Hugh  Potter, 
WOMI  Owensboro,  Ky.,  and  Jack  Younts,  WEEB 
Southern  Pines,  N.  C. 

Oppenheim  Succeeds  Jacobson 
As  CBS-TV  Dir.  of  Press  Inf. 

CHARLES  OPPENHEIM,  with  CBS  since 
1948,  succeeds  David  Jacobson,  who  has  re- 
signed as  CBS-TV  director  of  press  informa- 
tion.  Jack  L.  Van 


Volkenburg,  CBS- 
TV  president, 
announced  last 
Wednesday. 

Mr.  Oppenheim 
has  been  administra- 
tive manager  of  ad- 
vertising and  sales 
promotion  for  CBS 
Radio  for  the  past 
two  years  following 
his  appointment  as 
director  of  program 
promotion  in  1949. 

Mr.  Jacobson, 
who  was  with  CBS-TV  for  three  years,  has 
organized  his  own  publicity  office,  Public  Rela- 
tions International.  Before  joining  CBS-TV, 
Mr.  Jacobson  for  six  years  was  public  relations 
supervisor  at  Young  &  Rubicam. 

Mr.  Oppenheim,  prior  to  joining  CBS,  was 
promotion  and  publicity  director  of  WINS  New 
York  and  publicity  director  of  WOR  New  York. 

ABC  Radio  Expands  News 

EXPANSION  of  its  weekend  news  package — 
22  five-minute  newscasts  each  Saturday  and 
Sunday — from  a  summertime  to  a  year-around 
basis  was  announced  last  week  by  ABC  Radio. 
The  announcement  noted  that  Vitamin  Corp. 
of  America  had  bought  into  the  package  for 
the  period  from  the  past  weekend  through  Oct. 
3 1  [B*T,  Sept.  6]  and  said  sponsors  for  periods 
after  Oct.  3 1  will  be  announced  later. 


MR.  OPPENHEIM 


NBC-TV  'First  Nighters' 

NBC  reported  last  week  that  NBC-TV 
affiliates  throughout  the  country  were 
planning  "first  night"  treatment  of  the 
network's  color  television  spectacular 
series,  which  was  scheduled  to  begin  last 
night  (Sunday),  7:30-9  p.m.  EDT.  Typi- 
cal of  the  opening  night  promotion  set 
for  "Satins  and  Spurs,"  first  of  the  Sun- 
day night  series,  produced  by  Max  Lieb- 
man,  was  that  planned  by  WKY-TV 
Oklahoma  City,  according  to  the  net- 
work. The  station  issued  engraved  invita- 
tions to  civic  and  business  leaders  to 
view  the  premiere  on  color  sets  in  the 
WKY-TV  studios  and  also  presented 
"first  nighters"  with  NBC-TV's  "play- 
bills" for  the  production.  Other  NBC- 
TV  stations  prepared  for  "Satins  and 
Spurs,"  in  which  Betty  Hutton  was  to 
make  her  tv  debut,  by  showing  ten-second 
kinescope  trailers  of  the  show. 

Another  plan  designed  to  stimulate 
viewer  interest  is  to  send  "audience  pro- 
motion mailing  pieces"  giving  pertinent 
data  on  color  spectaculars  to  owners  of 
RCA  color  receivers  and  to  key  distrib- 
utors and  dealers  of  color  sets.  NBC- 
TV's  national  audience  promotion  de- 
partment already  has  mailed  the  first  pro- 
motion piece  on  "Satins  and  Spurs,"  and 
this  will  be  followed  by  one  on  the  second 
spectacular,  "Lady  in  the  Dark,"  starring 
Ann  Sothern,  on  Sept.  25.  Similar  pro- 
motional mailing  pieces  are  planned  for 
upcoming  spectaculars. 


DuMont  Signs  WUSN-TV 

SIGNING  of  WUSN-TV  Charleston,  S.  C, 
as  a  DuMont  Tv  Network  affiliate  has  been 
announced  by  Elmore  B.  Lyford,  DuMont's 
director  of  station  relations.  The  station, 
owned  by  Southern  Broadcasting  Co.,  licensee 
of  WUSN,  is  expected  to  commence  commercial 
operations  on  Sept.  25.  It  is  on  ch.  2. 


ABC 

1370  KC 
1000  warts^ 
full  time 


LONGVIEW 
TEXAS 

Only  30  miles  from 
vast  new  $80,000,000 
Lone  Star  Steel  mill. 


James  R.  Curtis,  President 


Page  90    •     September  13,  1954 


Broadcasting   •  Telecasting 


ABOVE: 

Modern  switching  and  control  fa- 
cilities are  fabulously  illustrated  in 
this  picture  of  the  Lincoln,  Nebras- 
ka Yards  of  the  Chicago,  Burling- 
ton and  Quincy  Railroad. 

Modern  switching  and  control  fa- 
cilities are  equally  important  in 
speech  input  equipment.  —  The 
Gates  "Yard"  is  an  entirely  new 
conception  in  modern  speech 
equipment  for  radio  and  televi- 
sion. 


Broadcasting   •  Telecasting 


September  13,  1954    •    Page  91 


NETWORKS 


HOTEL 


NewWeston 


MADISON  AT  50TH 

English  Lounge 

Meeting  place 
of  show  business 


MADISON  AT  52ND 

Barberry  Room 

Where  the  celebrities 
go  after  theatre 


DEVIL  LIPS 


'  : 


RECORDED  BY 

THE  VOICES  THREE  mgm 

PEARL  EDDY  "X" 


PUBLISHED  BY 
VILLAGE  MUSIC  CO 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  •  CHICAGO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


MR.  TAYLOR 


BILBY 


MR.  PINKHAM 


NBC  has  announced  the  election  of  three  new  vice  presidents  [AT  DEADLINE, 
Sept.  6]:  Davidson  Taylor,  former  director  of  public  affairs,  named  vice  president  in 
charge  of  public  affairs;  Kenneth  W.  Bilby,  representative  of  Carl  Byoir  &  Assoc.  Inc., 
named  vice  president  in  charge  of  public  relations,  and  Richard  A.  R.  Pinkham,  di- 
rector of  participating  programs,  who  now  is  vice  president  in  charge  of  participating 
programs  for  NBC. 


NBC-TV  Lauds  Entertainers 

NBC-TV  will  present  a  special  one-hour  tribute 
to  performers  who  have  entertained  troops  over- 
seas on  Sept.  20  during  its  Operation  Entertain- 
ment program  (8-9  p.m.  EDT).  The  program, 
which  will  be  offered  by  the  U.  S.  Armed  Forces 
in  conjunction  with  the  American  Federation 
of  Television  &  Radio  Artists,  will  be  presided 
over  by  William  Holden,  Ronald  Regan  and 
Tyrone  Power  as  masters  of  ceremony. 

Among  those  who  will  appear  on  the  show 
are  Gen.  Matthew  B.  Ridgway,  chief  of  staff 
of  the  U.  S.  Army;  George  Meany,  president  of 
the  American  Federation  of  Labor,  and  enter- 
tainment personalities  including  Frank  Sinatra, 
Danny  Kaye,  Ray  Bolger,  Dorothy  McGuire, 
Ray  Milland,  Jack  Carson,  Keenan  Wynn, 
Jerry  Colonna,  Jack  Haley  and  Pat  O'Brien. 

Florida  AT&T  Link  Opens 

NEW  146-mile  microwave  system  between 
Jacksonville  and  Orlando,  Fla.,  has  been 
opened  for  lon.g-distance  telephone  service  and 
eventually,  when  all  12  channels  on  the  route 
are  fully  developed,  will  have  a  potential  ca- 
pacity for  several  television  programs  as  well 
as  hundreds  of  telephone  circuits,  AT&T's 
Long  Lines  Dept.  announced  last  week.  The 
Jacksonville-Orlando  link  is  the  first  section 
of  a  projected  route  that  eventually  would  ex- 
tend to  West  Palm  Beach. 

Racing  Network  Ups  Schedule 

OPERATION  of  the  Thoroughbred  Broad- 
casting System,  Louisville,  Ky.,  will  begin  on 
Sept.  28,  on  a  six-times-a-week  basis,  with  a 
broadcast  from  Belmont  Park,  N.  Y.,  according 
to  an  announcement  by  Clem  McCarthy,  presi- 
dent of  the  new  network.  Original  operation 
called  for  tri-weekly  operation  [B«T,  Aug.  9]. 
The  revised  schedule  will  not  affect  the  talent 
charge  to  radio  stations  for  the  feature  horse 
race  presentations  the  network  will  offer. 

AB-PT  Declares  Dividend 

BOARD  of  directors  of  American  Broadcasting- 
Paramount  Theatres  has  declared  dividends  of 
25  cents  a  share  on  outstanding  preferred  and 
25  cents  a  share  on  outstanding  common  stock 
of  the  corporation,  payable  Oct.  20  to  holders 
of  record  on  Sept.  24,  President  Leonard  H. 
Goldenson  announced  last  week. 


One  Block  Around  World 

ABC  has  hailed  its  star  record  player, 
Martin  Block,  as  "disc  jockey  of  the 
world."  By  today  (Monday)  the  network 
announced,  the  Martin  Block  Show  will 
be  carried  daily  by  the  Armed  Forces  Ra- 
dio Service'  72  stations  to  the  Alaska 
area,  the  Caribbean  area,  Europe,  Pacific 
area  (including  Korea,  Japan,  Midway, 
Hawaii,  Australia,  and  all  other  Pacific 
spots  where  U  S.  troops  are  stationed), 
North  Atlantic  area  (Labrador,  Iceland, 
Goose  Bay)  and  the  Middle  East  (Tripoli 
to  Dhahran). 

All  told,  ABC  estimated  the  show — a 
half-hour  taped  and  excerpted  version  of 
the  Martin  Block  Sliow  carried  from  2:35 
to  4  p.m.  on  ABC  Radio  and  also  heard 
on  Canadian  stations — would  be  avail- 
able to  90  million  listeners  overseas. 


S    4  Reasons  Why 

Mj       The  foremost  national  and  local  ad- 
vertisers    use    WEVD    year  after 
-^5  year  to  reach  the  vast 

Hi  Jewish  Market 

of  Metropolitan  New  York 

1.  Top  adult  programming 
2.  Strong  audience  impact 
3.  Inherent  listener  loyalty 
4.  Potential  buying  power 

Send  for  a  copy  of 

"WHO'S  WHO  ON  WEVD" 
Henry  Greenfield,  Managing  Director 
WEVD  117-119  West  46th  St., 
New  York  19 


Page  92    •    September  13,  1954 


Broadcasting    •  Telecasting 


Moore  Named  Director 
Of  NBC  Press  Division 

ELLIS  MOORE,  manager  of  business  publicity 
for  the  NBC  Press  Dept.,  has  been  named  di- 
rector of  that  department  [Closed  Circuit, 
Aug.  30],  Sydney  H. 
Eiges,  vice  president 
in  charge  of  press 
and  publicity,  an- 
nounced last  week. 

At  the  same  time 
Mr.  Eiges  announced 
an  expansion  of  the 
institutional  activi- 
ties of  NBC's  Dept. 
of  Information  un- 
der the  supervision 
of  Michael  Horton, 
director  of  informa- 
tion. 

Mr.  Moore  suc- 
ceeds Richard  T.  Connelly,  who  resigned  as 
director  of  the  press  department  a  few  weeks 
ago  to  return  to  Young  &  Rubicam,  New  York, 
as  assistant  manager  of  the  radio-tv  department 
[B«T,  Aug.  16]. 

Although  no  formal  announcement  had  yet 
been  made,  loe  Derby,  staff  writer  in  the  press 
department,  was  slated  to  succeed  Mr.  Moore 
as  business  publicity  manager. 

Krolick  Named  As  NBC 
Expands  Participating  Dept. 

EXPANSION  of  the  scope  of  NBC's  new  Par- 
ticipating Programs  Dept.  to  include  one  NBC 
Radio  show  as  well  as  the  three  NBC-TV 
series  sold  under  the  participations  plan  was  re- 
vealed last  week.  The  network  announced  that 


MR.  MOORE 


Richard  Krolick,  former  tv  director  for  Life 
magazine,  had  joined  the  department  as  pro- 
ducer of  the  two-hour  Sunday  with  Garroway 
radio  show  (Sun.,  8-10  p.m.  EDT). 

Spokesmen  said  inclusion  of  Sunday  with 
Garroway  in  the  new  department  was  "a  nat- 
ural." Aside  from  the  fact  that  it  is  sold  on  the 
participations  basis,  its  principal,  Dave  Garro- 
way, is  featured  on  NBC-TV's  Today,  participa- 
tions-plan series,  and  advertisers  on  Today  are 
being  urged  to  add  the  Garroway  Sunday  pro- 
gram to  their  list.  Other  NBC  Radio  programs 
sold  on  a  participations  basis — Weekend,  Road- 
show, and  Three  Plan  shows — have  not  yet 
been  brought  into  the  new  department,  spokes- 
men reported.  The  three  tv  shows  in  the  de- 
partment, set  up  early  last  month  [B»T,  Aug. 
9],  are  Home,  Tonight,  and  Today. 

Mr.  Krolick,  who  succeeds  James  Fleming  as 
producer  of  the  Sunday  with  Garroway  pro- 
gram, during  his  tenure  with  Life  produced 
Inside  Our  Schools,  presented  in  13  cities  in  co- 
operation with  NBC;  We  the  People  for  13 
weeks  in  1952;  Life  in  New  York  series  over 
NBC's  WNBT  (TV)  New  York,  and  similar 
"Life  in.  .  .  ,"  programs  over  other  stations. 

Elmer  Davis  Named  Consultant 
To  Fund  for  the  Republic 

ELMER  DAVIS,  ABC  news  analyst  and  au- 
thor, was  appointed  Thursday  as  a  consultant 
to  the  Fund  for  The  Republic,  according  to 
Robert  M.  Hutchins,  president  of  the  fund. 
Mr.  Davis,  a  news  analyst  with  ABC  since 
1945,  was  director  of  the  Office  of  War  Infor- 
mation during  World  War  II  and  received  the 
Medal  of  Merit  for  his  service. 

He  also  won  the  Peabody  Award  and  the 
Overseas  Press  Club  Award  three  times  for  his 


news  broadcasts  on  current  events.  The  Fund 
for  The  Republic,  established  in  1952  with  a 
$15  million  grant  by  the  Ford  Foundation,  is 
an  independent,  non-profit  corporation,  founded 
to  work  for  the  preservation  of  freedom  of 
thought,  inquiry  and  expression  in  the  U.  S. 

NETWORK  PEOPLE 

Joseph  C.  Cook,  sales  promotion  manager, 
KSTP-AM-TV  Minneapolis-St.  Paul,  to  na- 
tional audience  promotion  dept.,  NBC-TV,  as 
network  on-the-air  promotion  supervisor. 

Harold  C.  Martin,  news  service  manager,  AT&T, 
Washington,  to  Mountain  States  Telephone  & 
Telegraph  Co.,  Denver,  as  assistant  vice  presi- 


MR.  FREEMAN 


MR.  MARTIN 


dent,  public  relations;  James  M.  Freeman,  pub- 
lic relations  supervisor,  AT&T,  N.  Y.,  succeeds 
Mr.  Martin. 

Bob  Marx,  formerly  with  John  Guedel  Produc- 
tions, Hollywood,  named  manager  network  pro- 
gram promotion,  CBS  Radio,  same  city. 

Richard  Drummy,  tv  sales  director,  Edward 
Petry  &  Co.,  Dallas,  to  ABC-TV  Pacific  Coast 


We  pause  for 


TRADE 
MARK 


identification 


CHESEBROUGH 
MANUFACTURING  CO 

CONS' 


Even  if  it's  in  the  script,  please  don't  use  the 
word  'Vaseline'  alone. 

'Vaseline'  is  the  registered  trade  mark  of  the 
Chesebrough  Manufacturing  Co.,  Cons'd.  It  is 
not  a  synonym  for  petroleum  jelly,  but  is  the 
brand  identifying  an  entire  line  of  products. 

So  whenever  you  use  the  word  'Vaseline,' 
please  remember  to  use  it  together  with  the 
specific  product  it  designates,  such  as 
'Vaseline'  Petroleum  Jelly  .  .  . 
'Vaseline'  Hair  Tonic,  etc. 
Thank  you! 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  93 


NETWORKS 


Regional  Network,  Hollywood,  as  sales  man- 
ager. 

Robert  Carson,  author  and  motion  picture  script 
writer,  to  CBS-TV,  Hollywood,  as  producer- 
writer. 

Johnny  Carson,  appearing  this  summer  as  m.c, 
Earn  Your  Vacation,  CBS-TV,  signed  to  con- 
tract by  network  as  writer-performer. 

Milliard  Marks,  associate  producer,  CBS-TV 
Jack  Benny  Show,  and  producer,  CBS  Radio 
Jack  Benny  Show,  assumes  producer  duties  of 
tv  version,  succeeding  Ralph  Levy,  producer- 
director,  who  will  continue  to  direct  except 
during  two-month  leave  of  absence. 

Hal  Lewis,  disc  m.c, 
KHON  Honolulu, 
and  known  to  Hawaii 
listeners  as  "J.  Aku- 
head  Pupule,"  signed 
to  two-year  contract 
by  All  Islands  Ra- 
dio Network  for 
KGU  Honolulu, 
KIPA  Hilo,  KMVI 
Maui  and  KTOH 
Kauai. 

George    Charles  to 

NBC-TV's  Caesar's 
Hour  as  associate  producer:  Herb  Andrew  to 
program  as  assistant  director. 

Johnny  Grant,  disc  m.c,  KMPC  Hollywood,  to 
NBC-TV,  same  city,  as  host-m.c.  of  West 
Coast  program  7-to-8. 

James  Mason,  stage  and  motion  picture  star, 
signed  as  host,  NBC-TV  Lux  Video  Theatre. 


David  Broekman,  radio,  tv,  motion  picture  and 
concert  stage  conductor,  composer  and  arranger, 
signed  to  compose  and  conduct  music  for  CBS- 
TV's  Best  of  Broadway  color  series. 

Bill  Stern,  sportscaster,  to  conduct  quarter-hour 
broadcast  over  MBS  before  and  after  each  1954 
World  Series  baseball  game. 

Jack  Baker,  assistant  choreographer,  NBC-TV 
Saturday  Night  Revue,  signed  as  dance  director 
for  Republic  Pictures'  film,  "Timber  Jack." 

Merriman  H.  Holtz,  manager,  cooperative  pro- 
grams and  film  sales,  DuMont  Tv,  resigns  with 
future  plans  to  be  announced  later. 

Tom  Ward,  Chicago  publicity  man  for  ABC- 
TV's  U.  S.  Steel  Hour,  to  teach  journalism  at 
Sheil  Institute,  same  city. 

Tom  Harmon,  sports  director,  Columbia  Pacific 
Radio  Network,  Hollywood  and  former  All- 
American  football  star,  appointed  to  College 
Football  Hall  of  Fame  by  honors  court  of  Na- 
tional Committee. 

Danny  Thomas,  star  ABC-TV  Make  Room  for 
Daddy  film  series,  appointed  honorary  West 
Coast  chairman,  Save  the  Children  Federation's 
doll  contest,  to  provide  Christmas  dolls  for 
needy  children  throughout  world. 

Bill  Thompson,  account  executive,  MBS  mid- 
western  operations,  new  member,  Civitan  Club 
of  Chicago. 

R.  Meldrum  Sewart,  75,  credited  with  having 
designed  equipment  which  daily  for  almost 
quarter-century  has  sent  out  "beep"  time  signals 
over  Canadian  radio  networks,  died  Sept.  2. 


is  now  basic 

RADIO 

in  Buffalo 


The  mighty  array  of  CBS  talent  plus  the  longtime 
top-rated  local  WBEN  programs  make  WBEN  more 
than  ever  THE  buy  in  New  York  State's  second  market. 
Call  or  write  any  CHRISTAL  office 
in  New  York,  Chicago,  San  Francisco,  Boston  or  Detroit. 


MANUFACTURING 


RCA  Color  Caravan 
Sets  National  Tour 

RCA  plans  to  bring  color  tv  to  the  public — 
not  only  via  the  airwaves  but  also  on  wheels. 
Charles  M.  Odorizzi,  executive  vice  president. 
RCA  corporate  staff,  said  Wednesday  a  "color 
television  caravan,"  complete  with  control  room 
and  technical  equipment,  is  ready  to  roll  on  a 
nationwide  tour  to  introduce  the  color  medium 
to  audiences  at  fairs,  expositions  and  other 
large  public  gatherings. 

The  unit  is  equipped  to  produce  on-the-spot 
programs  and  is  contained  within  a  specially- 
designed  32-foot  trailer.  Included  are  a  quan- 
tity of  color  receivers,  two  color  cameras,  a  tv 
film-scanner  and  microwave  apparatus.  It  can 
originate  any  type  of  program,  live  or  film, 
Mr.  Odorizzi  said. 

The  caravan  will  make  its  bow  Sept.  25  when 
it  rolls  to  a  stop  at  the  Mid-South  Fair  in 
Memphis.  From  there,  the  unit  will  continue  on 1 
its  cross-country  trip  and  will  be  available  to; 
conventions,  department  stores  and  other  busi- 
ness and  service  organizations  in  addition  to 
fairs  and  exhibitions.  A  staff  of  engineers,  tech- 
nicians and  program  production  experts  has,, 
been  assigned  to  the  caravan.  A  color  tv  pro- 
jector showing  color  on  a  15-by-20  foot  screen 
will  be  used. 

According  to  Mr.  Odorizzi,  the  caravan  will 
mark  "another  important  step  in  RCA's  plans 
for  the  nation-wide  introduction  of  color  televi- 
sion." He  said  the  mobile  unit  duplicates  a] 
similar  caravan  that  toured  more  than  50,000 
miles  starting  in  1947  to  introduce  black-and- 
white  tv.  Most  programs  will  be  originated  by 
the  unit  and  carried  closed-circuit  via  cables  to 
receivers.  The  caravan,  however,  also  can 
"feed"  color  signals  to  a  commercial  tv  station 
or  to  a  network.  Caravan  supervisor  is  Richard 
H.  Hooper,  manager  of  RCA  shows  and  ex- 
hibits (Camden  N.  J.),  and  the  director  is  Julius 
Haber,  RCA's  director  of  community  relations. 

Hausman  Claims  Monochrome 
Sales  Will  Hold  Their  Own 

BELIEF  was  expressed  last  week  by  Louis 
Hausman,  vice  president  of  CBS-Columbia,  that 
there  will  be  "as  much  black-and-white  televi-.J 
sion  receiver  business  as  there  will  be  color,  at 
least  for  the  next  five  years." 

Mr.  Hausman  offered  this  opinion  in  New 
York  at  a  showing  of  CBS-Columbia's  three 
new  large-screen  color  receivers  [B*T,  Sept.  6 
and  the  company's  new  black-and-white  "Cen- 
tury" series,  with  sweep  tuning. 

Mr.  Hausman  said  his  confidence  in  continued 
sale  of  black-and-white  sets  in  the  color  era  is 
based  on  the  belief  that  the  consumer  whc 
wants  a  television  set  and  cannot  afford  a  coloi 
receiver  will  buy  a  black-and-white  model. 

Admiral  Announces  Use 
Of  Robot  Equipment 

ELECTRONICALLY  -  controlled  automatior 
equipment,  comprising  high-speed  robot  ma 
chines  that  assemble  printed  circuits  equivalent 
to  about  one-half  of  a  tv  receiver  chassis  withir 
mere  seconds,  was  announced  by  Admira 
Corp.  last  Wednesday. 

lohn  B.  Huarisa,  Admiral  executive  via 
president,  said  development  and  use  of  these 
machines  could  mark  a  trend  comparable  tc 
that  generated  by  Henry  Ford's  moving  chassi; 
assembly  line  techniques  over  40  years  ago 
Admiral  has  been  working  on  printed  circuit: 
for  television  set  usage  in  recent  months  a: 
part  of  what  it  calls  "automation."  Hundred: 
of  thousands  of  dollars  were  spent  to  pu 


Page  94    •    September  13,  1954 


Broadcasting   •  Telecastinc 


i 


automation  into  actual  use. 

With  automation  and  robots,  Admiral  has 
been  able  to  turn  out,  for  the  first  time,  a 
receiver  with  an  aluminized  21-inch,  90-degree 
tube  good  for  a  270-inch  picture,  with  full 
18-tube  vertical  chassis,  at  only  $149.95.  The 
company  also  has  produced  two  vertical  chassis 
table  models  with  this  method. 

A  30-ft.  long  battery  of  machines  has  been 
built  and  installed  by  Admiral,  with  the  result 
that  resistors  and  wire  jumpers  can  be  fed 
automatically  and  a  completely  assembled 
printed  circuit  board  turned  out  in  a  few 
seconds.  Eight  tubes  are  included  in  the  sec- 
tion. 

The  robot  machines  feature  printed  circuit 
boards  photo-etched  and  stamped  in  one  of 
Admiral's  12  plants.  Two  other  robot  machines 
will  be  installed  next  year  to  supplement  the 
one  presently  in  use. 

RCA  Markets  Accessories 
For  Community  Tv  Systems 

FIVE  electronic  accessories  for  community 
television  systems,  designed  to  increase  and  im- 
prove their  service,  have  been  placed  on  the 
market  by  RCA's  Engineering  Products  Div. 

They  include  a  converter  for  transmitting 
uhf  signals  over  vhf  channels;  a  broadband 
sweep  converter  for  alignment  operations;  a 
low-noise  preamplifier  for  stepping  up  weak 
vhf  signals;  an  Antenaplex  crossover  network 
for  mixing  and  dividing  low-  and  high-band 
vhf  signals;  an  Antenaplex  crossover  network 
regulating  the  AC  line  voltage. 

The  uhf-to-vhf  crystal  controlled  converter 
was  said  to  eliminate  the  customary  need  for 
a  separate  converter  or  uhf  tuner  for  each  re- 
ceiver in  community-tv  areas. 

Individual  brochures  describing  each  of  the 
new  accessories  are  available  from  Engineer- 
ing Products  Div.,  RCA,  Camden,  N.  J. 


:  Collins  Appoints  Schinkel 

MELVIN  SCHINKEL,  for  the  past  four  years 
mi  director  of  industrial  publications,  Collins  Ra- 
il:.  dio  Co.,  has  been  appointed  advertising  man- 
ager,  it  has  been  annouhced.    Mr.  Schinkel 
Ejtj  replaces  Paul  E.  Condon,  who  resigned  effec- 
tive Sept.  1.   The  firm  is  located  at  Cedar 
Rapids,  Iowa.  Agency  is  W.  D.  Lyon  Co.,  Cedar 
;  Rapids. 

Watters  Elected  RCA  V.P. 

m 

ALBERT  F.  WATTERS,  director  of  Associated 
\  Company  Operations  for  RCA  International 
lot  Div.,  has  been  elected  vice  president  and  opera- 
tions manager  of  the  division,  Meade  Brunet, 
vice  president  of  RCA  and  managing  director 
of  RCA  International  Div.,  announced  last 
week.  Mr.  Watters  joined  RCA  in  1935  and 
served  in  various  administrative  posts  in  per- 
sonnel and  manufacturing  before  becoming  di- 
rector of  Associated  Company  Operations  for 
the  international  division  last  February. 

Chapman  to  New  RCA  Post 

:;   APPOINTMENT  of  Hadley  C.  Chapman  as 
e  W  vice  president  and  manager  of  the  Southern 
^  California  branch  of  the  RCA  Victor  Distrib- 
■yj  uting   Corp.   was   announced   last   week  by 
Walter  M.  Norton,  President.  Ned  A.  Corbett 
as  named  to  succeed  Mr.  Chapman  as  vice 
Ji  president  and  manager  of  the  Chicago  branch. 


Transmitting  Equipment 


Station 


Power  Band 


Transmitter  Shipments 

Allen  B.  DuMont  Labs 

WFMY-TV   Greensboro,   N.C.  25  kw  tv  (ch.  5) 

Gates  Radio  Co. 

WTYN  Tryon,  N.  C.  250  w  am 

KEBE  Jacksonville,  Fla.  250  w  am 

KM  DO  Fort  Scott,  Kan.  500  w  am 

WWKY  Winchester,  Ky.  I  kw  am 

KTCB  Maiden.  Mo.  I  kw  am 

CJGX  Yorkton.  Sask.  I  kw  am 

WACR  Columbus,  Miss.  I  kw  am 

OTHER  EQUIPMENT:  DuMont  also  has  reported 
of  Cinecon  sections  of  Multi-scanners  to  WREX- 
III.  (ch.  13),  and  WNAM-TV  Neenah,  Wis.  (ch 


new  station 
replacement 
new  station 
new  station 
new  station 
replacement 
power  increase 

the  shipment 
TV  Rockford. 
42). 


MANUFACTURING  PEOPLE 

Richard  T.  Orth,  vice  president,  RCA,  and  gen- 
eral manager,  tube  div.,  Harrison,  N.  J.,  to 
Westinghouse  Electric  Corp.,  Pittsburgh,  as  vice 
president  in  charge  of  electronic  tube  division. 

Austin  Rising,  vice  president  and  sales  man- 
ager, O.  A.  Sutton  Corp.,  Wichita,  Kan.,  ap- 
pointed general  manager,  air  conditioning  dept., 
RCA,  Camden,  N.  J.;  Walter  B.  Varnum,  broad- 
cast equipment  sales  representative,  engineering 
products  div.,  RCA,  appointed  to  newly-created 
post,  manager  of  broadcast  equipment  sales  of 


tqnm 


GREEN  BAY  PACKERLAND 


Millionaires  and  mechanics  who  could  afford  tall  antennas  and 
super  boosters  used  to  overlord  the  Packerland  peasants  who 
couldn't  see  TV  for  snow.  But  in  August  1954  white  knights 
carrying  the  NBC  banner  rode  throughout  the  area  with  great 
tidings:  "Channel  11  is  on  the  air!  Now  you  can  enjoy  the 
programs  of  your  choice!" 

Now  Packerland  viewers  with  their  $159.50  sets  and  rabbit  ears 
tune  to  Channel  11  and  smile  smugly  as  the  tall  antennas  come 
crashing  to  the  ground.  Everybody's  watching  for  you  to  "Come 
Eleven"   on  Packerland's  most  powerful  station. 


IN   GREEN   BAY  PACKERLAND 


TELEVISION 


MARINETTE 


WISCONSIN 


Broadcasting 


Telecasting 


GREEN  BAY:  MILWAUKEE 
Phone  HEmlock  5-9389  Phone  WOodruff  4-3587 

National  Representatives 

VENARD,  RINTOUL  &  McCONNELL,  Inc. 
New  York     -     Chicago     -    Los  Angeles    -     San  Francisco     -  Boston 


September  13,  1954    •    Page  95 


MAYNARD  SPEECE  (I),  farm  service  dir., 
WCCO  Minneapolis-St.  Paul,  shows  Roy  Lar- 
sen,  pres..  Twin  City  Federal  Savings  &  Loan 
Assn.,  copy  of  highway  safety  campaign  in- 
struction kit  being  sent  county  agents  in 
tri-state  area.  Also  cooperating  in  station's 
summerlong  drive  are  agricultural  extension 
services  of  Minnesota,  South  Dakota  and  Wis- 
consin, Northeast  Ford  Dealers  and  Twin  City. 


BINAURAL  broadcasts  on  WXYZ-AM-FM  De- 
troit are  discussed  in  front  of  a  Magnecord 
binaural  tape  machine  by  (I  to  r)  Hal  Neal, 
WXYZ  dir.  of  radio  sales;  Kermit  Lagman, 
sis.  mgr.,  Palace  Model  Laundry,  sponsor  of 
Saturday  afternoon  binaural  broadcasts;  Jo- 
seph Caruso,  agency  representative  for  laun- 
dry; H.  E.  McKnight,  Palace  president. 


LAUNCHING  Richfield  Reporter  for  24th  year, 
renewal  for  six  times  weekly  quarter  hour  on 
23  NBC  Radio  outlets  in  West  is  completed  by 
(I  to  r):  seated,  Kai  Jorgensen,  vice  pres., 
Hixon  &  Jorgensen,  Richfield  agency;  John  K. 
West,  vice  pres.,  NBC  Pacific  Div.;  Fred  M. 
Jordan,  Richfield  adv. -prom,  mgr.;  standing, 
Leon  Thamer,  agency  acct.  exec,  and  John 
Williams,  mgr.,  network  sis.,  NBC  Pacific  Div. 


SOCIETY  For  Savings,  mutual  savings  bank, 
arranges  for  co-sponsorship  of  Kiddie  Corner, 
six  mornings  a  week,  and  Good  Evening,  Good 
Music,  seven  evenings  a  week,  on  WCCC  Hart- 
ford. L  to  r:  seated  Charles  Lyons,  spon- 
sor pres.,  and  William  M.  Savitt,  WCCC  pres.; 
standing,  Ivor  Hugh,  kiddie  show  m.  c,  and 
Ralph  H.  Klein,  WCCC  manager 


ii 


MANUFACTURING  < 


MR.  GOTHARD 


Minneapolis-Honeywell 


division;  J.  Edgar  Hill,  broadcast  equipment 
sales  representative,  appointed  manager,  north- 
ern broadcast  field  sales;  John  Almen,  formerly 
in  broadcast  engineering  section,  succeeds  Mr. 
Varnum;  Joseph  P.  Ulasewicz,  broadcast  equip- 
ment home  office  sales  group,  succeeds  Mr.  Hill. 

William  A.  Cothard  appointed  president  and 
general  manager, 
Gothard    Mfg.  Co. 
(DC  equipment), 
Chicago. 

Albert    J.  Frankel, 

purchasing  agent, 
CBS-Columbia  Inc., 
N.  Y.,  appointed  vice 
president  in  charge 
of  purchases. 

Charles  W.  Bowden 
Jr.,  chemical  indus- 
try sales  manager, 
market  extension 
div.,  industrial  div. 
Regulator  Co.,  Minneapolis,  appointed  manager 
of  division. 

Dudley  M.  Day,  secretary,  Federal  Telecom- 
munications Labs,  N.  Y.  div.,  International 
Telephone  &  Telegraph  Corp.,  same  city,  and 
counsel  IT&T,  appointed  secretary-treasurer, 
FTL. 

Seymour  Reich,  tv  service  manager,  New  York 
div.,  Zenith  Radio 
Corp.,  Chicago,  ap- 
pointed general  serv- 
ice manager  of  di- 
vision. 

Frank  Adams, 

ORRadio  Industries 
Inc.,  Opelika,  Ala., 
appointed  sales  man- 
ager mid  -  Atlantic 
div.,  headquartered 
in  Philadelphia. 

Tom  Blackburne  to 

Transicoil  Corp. 
(control  system  components  and  assemblies), 
N.  Y.,  as  engineering  sales  representative  for 
New  England  states,  headquartered  in  Hartford, 
Conn. 

Robert  Finlay,  communications  equipment  line 
factory  representative  for  Maryland,  New  Jer- 
sey, Delaware,  Virginia,  Washington,  D.  C, 
and  eastern  Pennsylvania,  Hallicrafters  Co., 
Chicago,  additionally  appointed  to  metropoli- 
tan New  York  area. 


Everett  E.  Leedom, 

formerly  with  Acme 
Steel  Co.,  Chicago, 
to  Electro-Voice  Inc. 
(electro  -  acoustic 
products),  Buch- 
anan, Mich.,  as  ad- 
vertising manager. 

Theodore  Rossman 

appointed  industrial 
sales  manager,  Pen- 
tron  Corp.  (tape 
recorders),  Chicago. 


MR.  REICH 


MR.  tEEDOM 


Irwin   M.  Koenigs- 

berg,  manager,  purchasing  dept.,  Emerson  Ra- 
dio &  Phonograph  Corp.,  N.  Y.,  appointed  di- 
rector of  purchases. 

John  D.  van  der  Veer,  manager,  initial  equip- 
ment  electron   tube   sales,   Tung-Sol  Electric 


Co.,  Newark,  N.  J.,  appointed  assistant  general 
sales  manager  of  company. 

J.  L.  Albers  appointed  distribution  manager, 
Capehart-Farnsworth  Co.,  Fort  Wayne,  Ind. 

L.  T.  Lincoln,  sales  engineer,  Carl  A.  Stone 
Assoc.  Inc.,  L.  A.,  to  general  apparatus  dept., 
Union  Switch  &  Signal,  Swissvale,  Pa.,  div.  of 
Westinghouse  Air  Brake  Co.,  Wilmerdale,  Pa., 
in  same  capacity  for  West  Coast  area,  head- 
quartered in  Los  Angeles. 

L.  F,  Hickernell,  chief  engineer,  Anaconda 
Wire  &  Cable  Co.,  Hastings-on-Hudson, 
N.  Y.,  appointed  chairman,  Committee  on 
Planning  &  Coordination,  American  Institute 
of  Electrical  Engineers. 

Benjamin  Abrams,  president,  Emerson  Radio  & 
Phonograph  Corp.,  N.  Y.,  elected  to  board  of 
trustees,  Long  Island  U. 

MANUFACTURING  SHORTS 
Electrovert  Inc.,  N.  Y.,  introducing  new  line  of 
Austrian  manufactured  microphones  to  Amer- 
ican market  including:  60  K  omnidirectional 
dynamic  pressure  receiver  coil  type  studio 
microphone  with  aperidoic  spherical  response 
characteristic  and  uniform  sensitivity  over  50- 
15,000  c.p.s.  frequency  range,  intended  for  high 
fidelity  reproduction  electro-acoustical  installa- 
tions; D  20  cardioid  dynamic  high  fidelity 
microphone,  employing  single  transducer  only 
and  incorporating  one  moving  coil  and  one 
diaphragm;  D  25  cardioid  dynamic  microphone, 
identical  to  D  20  cardioid  dynamic  microphone 
except  being  shock  mounted  in  cage  for  studio 
booms;  C  12  polydirectional  condenser  micro- 
phone with  remote  controlled  directional  char- 
acteristics; D  10  omnidirectional  microphone 
incorporating  high  grade  transformer  which 
transforms  m.c.  impedance  of  60  ohms  to  value 
of  40,000  ohms;  D  1 1  cardioid  microphone  de- 
signed to  cut  down  reverberation  of  room  or 
extraneous  interfering  noises,  such  as  suppres- 
sion of  projection  noise  in  magnetic  track 
sound-on-film  recordings  and  D  36  dynamic 
microphone  with  eight  remote  controlled  di- 
rectional patterns  (2  cardioids,  1  omnidirec- 
tional pattern,  1  bidirectional  pattern  and  4 
intermediate  patterns,  among  which  are  2  hy- 
pher  cardioids),  all  having  rotational  symmetry 
and  selectable  and  adjustable  during  sound  re- 
ceiving without  switching  noise,  according  to 
company. 

Electronic  Tube  Corp.,  Phila.,  announces  six- 
channel  oscilloscope  for  automatic  analysis  of 
dynamic  stress  and  strain. 

Sorensen  &  Co.,  Stamford,  Conn.,  announces 
tubeless  magnetic  amplifier  d.c.  supply. 

Eastman  Kodak  Co.,  Rochester,  N.  Y.,  an- 
nounces development  of  two  high-speed  movie 
films,  designed  for  use  under  extremely  poor 
lighting  conditions. 

RCA  tube  div.,  Harrison,  N.  J.,  announces  re- 
vised edition  of  RCA  Receiving  Tube  Manual, 
providing  basic  technical  information  on  more 
than  500  entertainment-type  electron  tubes  used 
in  radio,  tv  and  sound  equipment.  Firm's  en- 
gineering products  div.,  Camden,  N.  J.,  an- j 
nounces  five  electronic  accessories:  converter 
for  transmitting  uhf  signals  over  vhf  channels; 
broadband  sweep  converter;  low-noise  pream-  1 
plifier;  Antennaplex  vhf  crossover  network  and 
voltage  regulator. 

Sylvania  Electric  Products  Inc.,  N.  Y.,  an- 
nounces two  21 -inch,  aluminized,  all-glass,  72° 
deflection,  rectangular  tv  picture  tubes  being 
offered  to  manufacturers  for  experimental  use. 

CBS-Hytron,  Danvers,  Mass.,  announces  two 
spherical-face,  rectangular,  90°  deflection,  di- 
rect-view, all-glass  picture  tubes,  models 
21ALP4  and  21ALP4A. 


Broadcasting 


Telecasting 


™  Mecast 


A  section  of 
August  9, 1954 
UADCASTIN6  •  TELECASTING 
1735  DeSaies  St.  N.  W. 
Washington  6,  D.  C. 


NOTE  •  While  we  welcome  the  men- 
tion of  our  product  on  your  programs,  we 
ask  that  you  respect  our  registered  trade- 
mark. If  it  is  impossible  for  you  to  use  the  full 


name  correctly:  "Scotch"  Brand  Cellophane 
Tape,  or  "Scotch"  Brand  Magnetic  Tape,  etc., 
please  just  say  cellophane  tape  or  magnetic 
tape.  Thank  you  for  your  cooperation. 


MINNESOTA  MINING  AND  MANUFACTURING  COMPANY 


St.  Paul  Minnesota 


39  REASONS  WHY  THIS  IS  THE 
HOTTEST  SHOW  SINCE  DRAGNET 

Each  of  these  39  half  hour  films  packs  trigger  fast  action,  set  in  exciting  locales  all  over  the  world. 
Charles  McGraw,  as  THE  FALCON  (an  undercover  intelligence  agent  for  the  government)  is  being 
hailed  as  TV's  greatest  personality  since  Jack  Webb.  No  wonder  everyone  who  sees  "THE  FALCON" 
agrees  that  it's  a  startlingly  new  and  exciting  experience  in  television  mystery-adventure. 


TITLE 

LOCALE 

TITLE 

LOCALE 

Backlash 

Macao 

The  Invisible  Destroyer 

Arizona 

A  Very  Dangerous  Bedfellow 

An  Iron  Curtain  Country 

False  Faces 

Florida 

A  Drug  On  The  Market 

Vienrw 

The  Golden  Phoney 

Lot  Angeles 

Case  of  the  Babbling  Brook 

London 

Case  of  the  Guilty  Stamps 

New  York 

The  Furious  Lady 

Berlin 

Eyes  In  My  Back 

A  prison  in  U.S. 

The  Picture  in  the  Case 

Rome 

Paper  Finger 

Los  Angeles 

Borderline  Case 

Germany 

Small  Hotel 

U.S.  City 

The  Case  of  the  Lonely  Hunter 

Cairo 

The  Blonde  Bomber 

Miami 

Tangiers  Finale 

Tangiers 

Target 

Honolulu 

Out  of  All  Evil 

Rome 

The  Reckoning 

Denver 

Double  Identity 

London  and  North  France 

The  Big  Break 

A  Prison  in  U.S. 

Decision  in  Red 

Paris 

Green  Means  Danger 

Railroad  train  in  the  U.S 

Rocky's  Asylum 

Capetta,  Italy 

Snake  Eyes 

Las  Vegas 

Deadly  Welcome 

Atlantic  Ocean  en  route  to  U.S. 

Hot  Cargo 

Chicago 

The  Case  of  the  Big  Heist 

New  York 

Rare  Editions 

New  York 

Kiss  Me  Not 

A  City  in  the  U.S. 

Reunion 

New  Orleans 

The  Wheel  of  Fortune 

Chicago 

Grab-Bag 

San  Diego 

The  Baby  Sifter 

New  Jersey 

The  Stevedore  Kid 

New  York  Docks 

The  4.98  Buddha 

San  Francisco 

Buried  Treasure 

Washington  Pentagon 

Murder  With  HiFi 

Any  big  U.S.  city 

Call,  write,  or  wire  today! 

NBC  FILM  DIVISION 

SERVING  ALL  SPONSORS  ...  SERVING  ALL  STATIONS 

30  Rockefeller  Plaza,  N.Y.  20,  N.Y.  •  Merchandise  Mart,  Chicago,  III.  •  Sunset  &  Vine  Sts.,  Hollywood,  Calif. 
IN  CANADA:  RCA  Victor,  225  Mutual  St.  —  Toronto  •   1551  Bishop  St.  —  Montreal 


RERUN  PAYMENTS: 
ACTORS  LOVE  EM 

A  STATUS  REPORT  ON  WHAT  RESIDUAL  FEES  MEAN  TO  TELEVISION 


By  Leo  Kovner 


THE  LIFE  of  ease  for  the  tv  film  actor, 
broken  only  by  trips  to  the  bank  to  cash 
his  residual  payment  checks  for  video  films 
he  made  years  ago,  is  still  a  dream,  most  tv 
observers  agree. 

For  one  thing,  residual  payments  in  any 
appreciable  amount  have  been  received  only 
since  last  December,  according  to  the  Screen 
Actors  Guild,  which  has  jurisdiction  over 
tv  film,  and  acts  as  collection  and  disbursing 
agency  to  actors  for  payments  from  pro- 
ducers and  advertising  agencies. 

Payments  for  film  shot  especially  for  tv 
are  the  result  of  a  contract  between  SAG, 
leading  independent  producers  and  the  Alli- 
ance of  Tv  Film  Producers  made  in  July 
1952.  It  applies  only  to  films  made  since 
that  date,  which  are  just  reaching  third  and 
fourth  run. 

Briefly,  the  contract  provides  that  actors 
be  paid  for  runs  subsequent  to  the  first 
two  in  each  market,  which  the  producer  gets 
for  his  initial  salary  payments.  For  the 
third  and  fourth  runs,  he  must  pay  the  actor 
an  additional  50%  of  his  basic  minimum 
salary;  for  the  fifth  run,  another  25%,  and 
for  the  sixth,  the  last  run  covered  by  the 
contract,  an  additional  and  final  25%. 

The  basic  premise  that  the  player  is  en- 
titled to  additional  compensation  for  sub- 
sequent tv  performances  was  decided  as  a 
side  issue  during  1948  negotiations  between 
SAG  and  the  major  studios.  These  studios, 
then  and  now,  have  held  the  position  they 
will  not  release  their  product  to  tv,  so  they 
were  quite  willing  to  grant  the  actor  an 
adjustment  for  showings  they  didn't  intend 
to  permit. 

However,  independent  studios  were  not 
covered  by  this  contract  and  especially  in- 
dependent Monogram  Pictures  (now  Allied 
Artists  Pictures)  were  willing  to  sell  their 
old  product  to  video.  The  major  studio 
provision  was  then  written  into  the  Mono- 
gram contract,  which  has  served  as  the 
basis  for  all  such  feature  film  showings 
since. 

The  contract  provides  that  actors  appear- 
ing in  pictures  released  before  August  1948 
are  not  entitled  to  further  pay;  those  in 


pictures  released  since  that  date  receive 
either  12V2%  or  15%  of  their  original 
salaries,  depending  on  whether  the  feature 
grosses  less  or  more  than  $20,000  on  tv. 

However,  by  far  the  lushest  residual  crop 
for  the  tv  player  lies  in  the  filmed  com- 
mercial, both  program  and  spot.  Actors 
may  decry  the  lack  of  emotional  satisfac- 
tion in  selling  soap,  but  they  look  with 
great  favor  on  the  checks  these  commercials 
produce  for  months,  sometimes  years,  after- 
ward. 

Apparently,  fortune  has  favored  some 
under  the  present  standard  SAG  contract 
established  one  and  one-half  years  ago  and 
to  which  350  agencies  and  film  producers 
adhere.  One  report  tells  of  an  actor  who 
finished  his  shooting  stint  in  15  minutes 
and  in  the  following  six  months  received  a 
total  of  $2500.  He  called  to  thank  the 
agency,  and  was  informed  that  the  agency 
intended  to  use  the  spot  for  another  six 
months  and  he  could  expect  another  $2500. 

However,  this  is  an  isolated  case,  Guild 
executives  say,  and  usually  results  when 
the  agency  is  engaged  in  an  intensive  pro- 
gram and  spot  announcement  campaign. 

Basically,  minimum  payments  are  com- 
puted on  city  use.  Class  A  commercials 
involve  20  or  more  cities.  (For  purposes 
of  computing,  Los  Angeles,  Chicago  and 
New  York  each  constitutes  the  equivalent 
of  seven  cities.  Any  two  used  in  a  campaign 
constitute  the  equivalent  of  20  cities).  Class 
B  use  consists  of  from  six  to  19  cities  and 
Class  C,  from  one  to  five  cities. 

A  single  actor  making  a  spot  announce- 
ment before  camera  receives  $70  for  13- 
week  Class  C  use,  plus  $35  for  each  13- 
week  renewal;  $105  for  each  13-week  Class 
B  use;  and  $140  for  each  13-week  Class  A 
use.  Off-camera  voice  payments  are  halved. 

Program  commercials  run  higher,  with 
a  single  on-camera  player  receiving  $105  for 
each  13-week  Class  C  use,  or  $185  with  a 
26-week  guarantee;  $140  for  each  13-week 
Class  B  use;  and  $70  for  a  single  Class  A 
use,  plus  an  additional  $50  for  each  indi- 
vidual reuse,  or  $150  if  three  uses  are  guar- 
anteed within  three  weeks,  or  $350  if  eight 


uses  are  guaranteed  within  13  weeks.  Off- 
camera  voices  receive  approximately  2/3 
the  on-camera  rates. 

If  the  same  commercial  appears  on  both 
programs  and  spots,  both  rates  apply. 

Additionally,  the  actor  has  the  privilege 
of  killing  further  use  of  the  commercial 
after  18  months.  At  that  time  the  agency 
must  ask  his  consent  for  continued  use. 
However,  SAG  explains  as  an  example,  the 
player  may  have  established  himself  as  a 
dramatic  actor  in  the  meantime  and  may 
not  care  to  have  his  face  associated  with, 
for  example,  corn  flakes  or  a  deodorant. 

This  applies  as  well  to  the  indivdual 
who  appears  as  part  of  a  group  in  a  com- 
mercial. In  this  case  the  agency  has  24 
months  before  it  must  approach  all  members 
of  the  group  to  gain  their  unanimous  ap- 
proval to  continue  use  of  the  commercial. 
Should  one  member  decline,  the  commercial 
must  be  abandoned. 

Commenting  on  residual  payments  to 
players  in  tv  commercials,  John  Gaunt, 
radio-tv  director,  Grant  Advertising  Inc., 
Hollywood,  said,  "Some  industry  disagree- 
ment exists  as  to  the  fairness  of  the  present 
system  of  'work  session'  and  'use'  payments 
to  players  for  filmed  tv  commercials. 

"Some  contend  with  SAG  that  an  actor 
who  demonstrates  and  convincingly  'sells' 
a  product  on  a  regularly  repeated  commer- 
cial tends  to  become  identified  with  that 
product.  To  the  extent  he  does,  so  is  he 
less  interesting  to  employers  as  a  salesman 
of  other  products — especially  competitive 
ones — and  his  employment  opportunities 
are  reduced.  Consequently,  he  should  be 
well  paid  by  the  product  to  which  he  has 
'committed'  his  personality. 

"Others  in  the  industry  feel  that — except 
in  the  case  of  a  star  endorsement,  or  an 
oft-repeated  'hard-sell'  commercial  —  the 
public  doesn't  identify  a  performer  with  a 
product  at  all,  so  non-name  actors  are  paid 
a  salary  disproportionate  to  that  of  other 
production  workers. 

"Whatever  his  views  in  the  matter,  there's 
one  point  on  which  all  agency  men  agree: 
the  administration  and  bookkeeping  neces- 


Page  100    •    September  13,  1954 


Broadcasting    •  Telecasting 


sary  to  the  present  system  of  'use'  payments 
is  a  time-gobbling  headache." 

Increasingly,  players  are  embracing  a  con- 
cept of  property  rights  in  their  roles.  Don 
Haggerty,  star  of  the  CBS-TV  Files  of  Jef- 
frey Jones,  and  Tris  Coffin,  prominent  tv 
and  motion  picture  actor,  explain  as  long- 
time tv  film  players,  "We  want  something 
like  the  ASCAP  setup.  We  want  residuals 
to  be  something  like  an  annuity." 

Both  appeared  on  tv  during  its  formative 
stages  and  have  continued  as  performers 
since.  They  regard  residuals  as  a  new  factor 
in  their  professional  income.  Since  neither 
lays  claim  to  clairvoyance,  they  hesitate  to 
estimate  how  much  of  their  future  income 
will  come  from  post-payments  for  previous 
roles,  since  they  have  no  way  of  knowing 
which  series  will  achieve  enough  popularity 
to  insure  third  and  fourth  runs. 

"We're  all  learning,"  says  Mr.  Haggerty. 
"I'm  able  to  negotiate  more  satisfactory 
terms  to  my  contract  because  of  my  past 
mistakes." 

One  such  mistake,  in  Mr.  Haggerty's  view, 
was  his  failure  to  secure  additional  payment 
for  program  commercials  in  which  he  ap- 
peared for  Jeffrey  Jones.  If  a  series  is  suc- 
cessful, "the  star  makes  more  money  from 
the  commercial  than  from  the  program,"  he 
admits. 

Present  residual  schedules,  negotiated 
when  there  were  only  80  tv  stations  on  the 
air  and  perhaps  10  film  series,  are  in  urgent 
need  of  adjustment,  in  the  opinion  of  Mr. 


Coffin.  "The  Guild  made  many  concessions 
to  the  producers  in  video's  infancy,"  he  says. 
"They  had  little  realization  of  how  big  or 
fast  it  would  grow.  The  top  SAG  officers 
were  big  or  near-big  motion  picture  names, 
usually  under  contract  to  studios  or  pro- 
ducers who,  at  that  time,  had  no  intention 
of  permitting  tv  appearances.  Now  that 
many  top  names  have  entered  tv,  they  have 
a  lively  interest  in  its  problems  and  future 
contract  negotiations  will  show  this." 

Both  SAG  tv  administrator  Kenneth 
Thomson  and  field  representative  Douglas 
Smithers  point  out  that  many  of  these  prom- 
inent names  are  not  interested  in  tv  residuals 
as  such.  Instead,  they  prefer  a  straight  per- 
centage-of-the-profits  deal  as  part  of  their 
compensation.  Outside  of  seeing  that  mini- 
mum standards  are  observed,  SAG  does  not 
enter  the  picture  in  these  deals. 

However,  other  personalities  who  entered 
video  film  in  its  infancy — such  as  Edmund 
Lowe  of  the  syndicated  Front  Page  Detec- 
tive— pioneered  in  residual  payments  before 
SAG  entered  the  field  because  of  the  draw- 
ing power  of  their  names.  Some  reportedly 
are  still  living  comfortably  off  the  periodic- 
pay  checks  they  receive  for  continuing  show- 
ings of  series  made  years  ago. 

But  tv  has  created  its  own  stars,  as  Mr. 
Haggerty  can  testify.  In  1948,  shortly  after 
he  appeared  in  the  live  NBC-TV  Mr.  and 
Mrs.  North,  first  play  televised  in  New  York, 
he  was  starred  in  CBS-TV  Cases  of  Eddie 
Drake,  second  tv  series  filmed.  However, 
both  Eddie  Drake  and  the  first  26  segments 


of  Jeffrey  Jones  were  filmed  prior  to  the 
SAG  agreement  date  and  as  one  of  tv's 
newer  stars,  Mr.  Haggerty  was  unable  to 
negotiate  any  residual  deal  himself. 

While  grateful  to  CBS,  he  does  regret 
the  absence  of  the  comforting  checks  every 
time  he  sees  a  rerun  of  one  of  his  old  films. 

Neither  he  nor  Mr.  Coffin  have,  as  yet, 
received  any  residual  payments  from  SAG, 
but  they  expect  some  shortly,  with  start  of 
repeat  runs  of  covered  series.  SAG  told  B»T 
that  over  $76,000  had  been  collected  and 
disbursed  to  its  members  to  August  of  this 
year.  This  figure  includes  all  types  of  pay- 
ments, including  tv  and  feature  films  and  tv 
commercials.  It  does  not  include  certain  pre- 
shooting  arrangements  increasingly  popular 
among  some  producers.  The  producer  agrees 
to  pay  the  player  his  original  salary,  plus 
part  or  all  of  his  residual  rights,  in  one  lump 
sum  in  advance  to  avoid  bookkeeping  head- 
aches. 

The  $76,000  figure  is  a  short  range  one 
and  is  probably  not  indicative  of  future 
residual  payments,  SAG  warns,  when  newer 
series  reach  repeat  runs  and  older  feature 
films  drop  out  of  circulation.  Again,  Mr. 
Thomson  points  out,  the  major  studios,  with 
their  larger  talent  budgets,  would  mean 
larger  residual  payments  should  their  prod- 
uct be  released  to  tv.  When  and  if  this  hap- 
pens, they  would  have  to  renegotiate  their 
contracts  with  SAG  and  residual  payments 
to  the  actors  would  undoubtedly  play  an 
important  part  in  such  discussions. 

At  present,  residuals  are  possible  only 


A  PRODUCT  of  Wall  Street,  Leon  Fromkess  entered  the  film 
industry  in  1929  when  he  handled  the  refinancing  of  Columbia 
Pictures.  Now  executive  producer  for  Television  Programs  of 
America,  he  seems  a  far  cry  from  the  New  York  City  youth  who 
had  planned  to  become  a  stockbroker. 

After  graduating  from  Columbia  U.  in  1926,  Mr.  Fromkess 
worked  for  Bernard  Scholle,  international  banking  house,  which 
association  led  him  to  Columbia  Pictures.  There  he  remained  in  an 
overall  executive  capacity  until  1937. 

Mr.  Fromkess  was  instrumental  in  forming  Monogram  Pictures 
(now  Allied  Artists),  later  serving  as  treasurer  and  coordinator  of 
distribution  and  production.  Two  years  later,  in  1939,  he  organized 
PRC  Pictures  (later  Eagle-Lion)  and  as  president  made  approxi- 
mately 220  pictures.  He  joined  forces  with  Samuel  Goldwyn  in 
1945  as  vice  president  in  charge  of  production,  spending  the  next 
five  years  associated  with  making  such  features  as  "Best  Years  of 
Our  Lives,"  "Bishop's  Wife"  and  "Foolish  Heart." 

Believing  in  "moving  with  the  tide,"  it  was  only  natural  for  Mr. 
Fromkess  to  enter  tv.  He  took  a  trial  run  in  1950  with  MCA,  in 
charge  of  Revue  Productions.  The  following  year  he  formed 
Arrow  Productions  and  in  his  usual  methodical  manner  set  up 
filming  for  Ramar  of  the  Jungle. 

In  1953,  Milton  Gordon  and  Edward  Small,  president  and  vice 
president,  respectively,  of  TPA,  bought  into  Arrow  as  partners  and 
Mr.  Fromkess  assumed  his  current  position  with  TPA. 

Broadcasting    •  Telecasting 


With  separate  corporations  for  each  series,  Mr.  Fromkess  also 
serves  as  vice  president  and  executive  producer  of  Norvin  Produc- 
tions, formed  in  1953  to  make  Adventures  of  Ellery  Queen,  and 
Hall  Productions,  formed  last  spring  to  film  Halls  of  Ivy. 

Mr.  Fromkess,  who  guides  a  maximum  amount  of  production 
with  a  seemingly  minimum  amount  of  tension,  has  completed  52 
Ramar  half -hours,  currently  seen  in  164  markets,  and  plans  an 
additional  26  to  start  in  January.  Ellery  Queen,  with  the  first  32  in 
the  can  and  more  scheduled  for  next  year,  was  recently  put  into 
syndication  and  is  set  in  47  markets.  Ivy  starts  Oct.  17  on  CBS-TV 
for  International  Harvester  and  National  Biscuit.  There  will  be  30 
of  the  Ronald  Colman-Benita  Hume  films  shot  by  January.  As 
supervisor  of  production  on  Lassie,  which  is  being  filmed  by  Robert 
Maxwell  Assoc.  and  will  start  in  October  on  CBS-TV  for  Campbell 
Soup,  he  reports  18  of  the  first  26  films  are  completed. 

Always  in  the  market  for  good  series,  Mr.  Fromkess  is  preparing 
three  under  Edward  Small  Productions  banner.  Aimed  at  a  late 
September  starting  date  is  Tugboat  Annie,  and  in  October  Robin 
Hood  is  scheduled  to  go  before  the  cameras.  Genie  Inc.,  an  original 
comedy,  has  been  assigned  to  writer  Mary  McCall  Jr.  to  develop. 

Despite  his  varied  series,  he  is  not  shooting  in  color  because  he 
is  strongly  opposed  to  that  practice  at  the  current  time.  Though 
disliking  to  make  predictions,  he  believes  color  is  at  least  two  to 
three  years  away  commercially  and  that  a  product  shot  today  in  color 
will  be  obsolete  as  far  as  quality  is  concerned. 

Operating  on  the  premise  that  viewers  will  not  accept  "old  hat" 
footage  for  Ramar,  Mr.  Fromkess  secures  new  background  and 
action  shots,  close-ups,  stampedes,  and  the  like  from  hunter-camera- 
men on  the  scene  in  Africa.  The  quiet-spoken  producer  also  films 
much  of  the  adventure  series  on  stage.  Declaring  "lions  are  easy" 
(the  only  problem  with  the  photogenic  Jackie,  it  seems,  is  that  he 
licks  faces),  Mr.  Fromkess  declares  that  black  panthers  are  truly 
cats  of  another  color.  A  recent  attempt  to  photograph  one  in  a 
jump  took  almost  six  hours. 

In  view  of  such  excitement  connected  with  film  making,  Mr. 
Fromkess  considers  business  his  hobby.  He  and  his  wife,  Rita,  make 
their  home  in  Beverly  Hills.  Daughter  Maxine,  24,  was  active  in 
the  business  end  of  her  father's  activities  until  her  marriage. 

September  13,  1954    •    Page  101 


1 


39  BRAND  NEW  FIRST  RUN  1/2  HOUR  TV  FILMS 

IjWQfe  CDmca  to 

Setting  a  new  standard  of  excellence 
for  local  and  regional  Sponsors 

and  many,  many  more  top  Hollywood  names  . . .  Judith  Anderson  .  . .  Keefe  Brasselle  .  .  .  Stephen  McNallyl 


. . .  included 
are  13  tales 
by  Somerset  Maugham! 


Don  "W.  Shaspe,  Executive  Producer 
Warren  Lewis,  Producer 


Atlanta 


OFFICIAL  FILMS  ,  INC. 

25  WEST  45th  ST.,  NEW  YORK  36,  N.Y.   •  PL  7-0100 

Baltimore  •  Beverly  Hills  *  Boston  *  Chicago  •  Dallas  •  Detroit  •  St.  Louis 


AMERICA'S  LEADING  DISTRIBUTOR  OF  QUALITY  TV  FILMS 

COLONEL  MARCH  OF  SCOTLAND  YARD  •  MY  HERO  •  TERRY  AND  THE  PIRATES 
TOWN  AND  COUNTRY  TIME    •    SECRET  FILE  U.S.A.    •    THE  STAR  AND  THE  STORY 


FLASH!  Bought  by  Liebmann  Breweries  for  California,  New  York  City,  New  Haven  and  Binghamton! 


with  independent  pictures,  with  their  com- 
paratively light  acting  budgets.  An  average 
western  star  receives  approximately  $2,500 
to  $5,000  per  picture.  When  one  of  these 
pictures  is  released  to  tv,  he  gets  about  $700, 
which  covers  the  first  two  showings  in  any 
number  of  markets  in  the  U.  S.  For  addi- 
tional showings,  he  is  paid  on  a  sliding  down- 
ward scale.  Since  such  stars  usually  ap- 
peared in  a  series  of  from  eight  to  ten  pic- 
tures, this  all  adds  up  to  a  respectable  sum. 

Tv  film  salaries  are  growing  higher  as 
well,  reports  Mr.  Thomson.  However,  a 
trend  is  growing  among  some  stars  to  take 
a  lower  initial  salary,  with  provision  for  a 
steady  income  from  residuals,  he  notes.  One 
such  tv  star  recently  signed  a  contract  pro- 
viding for  initial  payment  of  $2,250  an  epi- 
sode, plus  payment  of  $500  for  every  subse- 
quent showing  after  the  first,  "forever." 

Both  feature  film  and  tv  film  producers 
are  responsible  to  SAG  for  reporting  cor- 
rectly and  paying  for  each  station  use  pro- 
vided for  under  their  contracts.  Generally, 
the  station  reports  uses  to  the  distributor, 
who  passes  on  the  information  to  the  pro- 
ducer, who  files  the  required  forms  and  sub- 
mits payment  for  distribution  to  SAG. 
Producers  have  complained  they  need  up  to 
13  weeks  to  gather  and  submit  this  informa- 
tion, but  SAG  claims  one  month  is  sufficient. 

Actors  themselves  play  an  important  role 
in  policing  their  tv  appearances.  Apparently 
they  have  become  avid  tv  viewers  because 
Guild  officials  are  constantly  bombarded 
with,  calls  complaining  that  the  actor  has 
seen  himself  for  the  umpteenth  time  on  this 
station  and  when  does  he  get  paid? 

If  they  are  watching  theatrical  releases 
which  were  repossessed  by  banks  and  later 
sold  to  tv,  there  is  no  contractual  arrange- 
ment to  collect  residuals  in  such  cases,  SAG 
regretfully  tells  them. 

Tv  film  commercials  offer  SAG  the  least 
collection  trouble.  Current  practice  is  that 
the  agency,  for  the  advertiser,  will  purchase 
a  commercial  from  the  producer  after  shoot- 
ing is  completed.  The  agency  thus  assumes 
responsibility  for  reporting  uses  and  paying 
residuals  to  SAG.  Payment  is  usually  prompt 
and  the  union's  feeling  can  be  summed  up  as 
"Y  &  R  isn't  going  to  cheat  you." 

Most  agencies  have  signed  letters  of  ad- 
herance  with  SAG,  stipulating  they  will 


RESIDUAL  payments  from  the  filmed  pro- 
gram commercials  alone  of  CBS-TV's  Files 
of  Jeffrey  Jones  series  would  have  brought 
more  income  to  star  Don  Haggerty  than 
his  salary  and  residuals,  were  such  a  pro- 
vision in  his  contract. 

meet  Guild  requirements  in  showing  tv  film 
commercials.  The  actor's  union  says  these 
requirements  have  had  some  adverse  affect 
on  smaller  agencies,  but  general  opinion  in 
advertising  circles  is,  "We  can  live  with  it." 

"They  may  hire  less  actors,  but  employ- 
ment is  not  the  major  factor  in  the  cost  of 
tv  commercials.  Time  costs  rank  first,"  says 
SAG  field  representative  Smithers. 

With  contract  negotiations  scheduled  to 
reopen  next  year,  both  with  majors  and  in- 
dependents, that  tv  residual  payments  will 
play  a  major  part  in  the  talks  is  a  foregone 
conclusion.  Another  factor  to  watch  will  be 
what  residual  arrangements  major  studios 
will  ask.  It  could  well  indicate  whether  or 
when  they  will  release  their  stored  pictures 
to  tv. 

Tv  producers  generally  are  reluctant  to 
discuss  the  residual  question.  One  said: 
"I'm  not  going  to  stick  my  neck  out.  We've 
made  the  agreement  and  we're  living  up  to 
it.    It  affects  costs,  but  we  get  along."  • 

Whether  he  will  say  the  same  thing  after 
the  upcoming  negotiations  seems  to  be  the 
important  question  in  Hollywood. 


FRACTURED  VIDEO 


HARDLY  a  month  goes  by  without  some 
serious  mind  in  the  television  business 
compiling  a  glossary  of  tv's  new  and 
growing  language.  The  latest  compila- 
tion is  by  Bruce  F.  Anderson,  radio  pro- 
gram manager  of  WMT  Cedar  Rapids, 
Iowa,  but  he  takes  a  lighter  approach. 
Herewith  some  samples  of  television  talk 
in  the  manner  of  Mr.  Anderson: 
Film  Clip:  Practice  of  bilking  television 
stations  with  inferior  movies. 
Flip  Board:  Informal  society  of  sales  per- 
sonnel; name  derives  from  expression: 
"Let's  flip  for  the  coffee." 
I.D.:  Abbreviation  for  intestinal  disorder; 
i.e.,  ulcer. 

l.D.  Card:  Employe  who  jokes  about 
ulcers. 


Lap  Dissolve:  Instruction  to  seated  actor; 
as,  "Get  up." 

Mike  Shadow:  Affectionate  name  for  tv 
detective. 

Teleprompter:  Viewer  who  notifies  ad- 
vertiser when  somebody  goofs. 

Tight  Closeup:  refers  to  performer  who 
appears  crocked  at  close  range. 
Panning:  Objective  appraisal  of  tv  pro- 
gram by  radio  personnel. 
Feature  Film:  Three  Mexicans  shaking 
gourds  in  unison. 

Flash  Back:  Reaction  of  sales  person  who 
has  been  notified  at  lunch  of  a  prospective 
advertiser  waiting  at  the  office. 
Rear  Screen  Projection:  Sprung  look 
acquired  by  overworked  prop  men. 


Broadcasting   •  Telecasting 


THE  FIRST  TOP  RATE 
AVAILABLE  FOR  LOCAL  OH 


ON  FILM! 


EXTRA  POWER  IN  YOUR  SALES  PROGRAM! 

Co  -  ordinated  promotion  with  local  offices  of 
the  public  agencies  featured  in  this  series  can 
give  your  product  the  broadest  kind  of  tie-in  with 
the  "Man  Behind  The  Badge"  in  your  community! 


Contact  your  MCA-TV  office  TODAY! 

NEW  YORK:  598  Madison  Avenue 
BEVERLY  HILLS:  9370  Santa  Monica  Blvd. 
ATLANTA:  515  Glenn  Building 
BOSTON:  45  Newbury  Street 
CHICAGO:  430  North  Michigan  Avenue 
CLEVELAND:  1172  Union  Commerce  Bldg. 
CINCINNATI:  3790  Gardner  Avenue 
DALLAS:  2102  North  Akard  Street 
DETROIT:  837  Book  Tower 
SAN  FRANCISCO:  105  Montgomery  Street 
SEATTLE:  715  10th  North 
ROANOKE:  3110  Yardley  Dr.,  NW 
NEW  ORLEANS:  42  Allard  Blvd. 
SALT  LAKE  CITY:  727  McClellan  Street 
CANADA:  1 1 1  Richmond  Street,  Toronto,  Ontario 


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All  the  facts  taken  from  files  of  police,  fire,  and  treasury  departments, 
postal  service,  sheriffs'  offices  and  many  other  agencies  dedicated  to  public  service  throughout  the 
country.  Each  episode  a  new  drama  that  appeals  to  every  member  of  the  family! 

Produced  by  BERNARD  J.  PROCKTER,  the  man  behind 
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with 

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188  West  Randolph  Street 
Chicago,  Illinois 
Dearborn  2-6453 

W.  M.  Witty 

4212  S.  Buckner  Boulevard 
Dallas,  Texas 
Evergreen  1 137 

E.  J.  Manzo 

992  West  Peachtree  Street,  N.W. 
Atlanta,  Georgia 
Emerson  6831 

J.  M.  Cunningham 
1607  Flower  Street 
Glendale,  California 
Chapman  5-6046 

N.  M.  Marshall 
63  Bedford  Road 
Pleasantville,  New  York 
Pleasantville  2-2000 


•  With  the  relaxation  of  operational  requirements  for 
certain  types  of  TV  stations,  it  is  now  possible  to 
doctor  your  service  pattern  ...  to  extend  your  Class  A 
contour,  gain  a  bigger  audience,  a  stronger  market 
for  both  local  and  network  sales. 

To  cover  that  nearby  community  with  an  additional  slave 
transmitter  operated  as  a  Special  Service  Authorization*; 
use  GPL  CONTINENTAL  low-powered  UHF  equipment: 
100  W  to  1  KW.  This  equipment  is  offered  as  a  complete 
package,  including  off-the-air  receiver,  transmitter 
and  antenna  plus  associated  video  items. 

Holes  in  the  UHF  pattern  can  be  brought 
up  to  par  by  additional  low-powered  radiation  in  an 
On-Channel  Satellite*  operation.  For  this,  GPL  offers 
Adler  Communications  Laboratories  equipment: 
Models  UST-10  or  UST-100. 

Contact  GPL  regional  representatives  for  analysis  and 
recommendations  to  solve  your  special  problem. 

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it!  I 


WRESTLING  ON  KINES 
PAYS  OFF  FOR  KTLA  (TV) 

PARAMOUNT'S  HOLLYWOOD  STATION  STARTS  THE  SIXTH 
YEAR  OF  ITS  WEEKLY  SERIES  OF  KINESCOPED  MATCHES. 


SOON  TO  START  its  sixth  year  of  success- 
fully competing  against  filmed  wrestling 
series  is  the  video-transcribed  Wrestling  from 
Hollywood  with  Dick  Lane,  distributed  by 
Paramount  Tv  Productions  Inc. 

Since  KTLA  (TV),  Paramount  Tv's 
Hollywood  station,  started  kinescoping  that 
station's  weekly  Olympic  Auditorium  Wrest- 
ling for  sale  to  other  stations  in  October 
r  1949,  a  total  of  35  U.  S.,  Canadian,  Alaskan 
and  Puerto  Rican  stations  have  purchased 
the  video-transcriptions,  with  an  annual 
75%  renewal. 

Largely  responsible  for  the  success  of 
Wrestling  in  Hollywood,  according  to  Klaus 
Landsberg,  KTLA  vice  president  and  gen- 
eral manager,  are  Robert  B.  Forbes,  director 
of  transcription  sales  and  of  program  distri- 
bution for  Paramount  Tv;  film  editor  Dick 


THE  video-transcription  machine  used  by 
Paramount  Tv  Productions  Inc.,  Hollywood, 
to  record  the  Wrestling  from  Hollywood 
with  Dick  Lane  series  is  demonstrated  by 
'I  to  r)  Roy  White,  supervisor  of  studio 
engineering  for  KTLA  (TV)  there,  who  was 
in  charge  of  installation;  Mr.  Lane,  sta- 
tion wrestling  commentator,  and  Robert 
B.  Forbes,  director  of  transcription  sales 
and  of  program  distribution,  Paramount 
Tv,  Hollywood. 

Broadcasting    •  Telecasting 


Vosburgh,  who  also  handles  shipping  and 
inspection,  and  Roy  White,  KTLA  super- 
visor of  studio  engineering,  who  installed  the 
video-transcribing  set-up  at  the  station. 

Three  factors  have  contributed  to  the  ac- 
ceptance of  the  series,  Mr.  Forbes  believes, 
starting  with  high  quality  of  the  kinescopes, 
which  are  said  to  offer  as  clear  a  tv  picture 
as  conventional  film;  the  commentary  of 
Richard  Lane,  KTLA  wrestling  commenta- 
tor, whom  Mr.  Forbes  considers  one  of  the 
top  men  in  the  field,  and  the  station's  policy 
of  covering  only  what  it  considers  the  best 
in  Southern  California  wrestling,  the  Olym- 
pic Auditorium  matches. 

The  experience  KTLA  has  gathered  in 
covering  wrestling  for  over  seven  years  and 
the  KTLA-developed  video-transcription 
equipment  is  responsible  for  Wrestling  from 
Hollywood's  high  quality  kinescopes,  Mr. 
Forbes  states.  "We  use  only  two  cameras, 
carefully  pre-balanced  so  that  no  great  light- 
ing changes  occur.  By  careful  use,  these  two 
cameras  are  sufficient.  We  use  the  regular 
turrets.  We  don't  try  to  get  fancy;  we  just 
try  to  get  the  best  picture  possible,"  he  says. 

Film  editor  Dick  Vosburgh  tries  to  keep 
each  match  intact.  However,  since  each 
video-transcription  must  run  54  minutes  in 
length,  often  he  will  add  a  bout  from  a 
previous  week,  or  save  one  for  next  week,  to 
make  up  the  54-minute  package. 

Mr.  Lane's  commentary  always  includes 
biographical  material  about  the  wrestlers, 
for  added  interest.  These  have  proven  very 
popular,  Mr.  Forbes  says.  They  usually  are 
recorded  at  KTLA  studios  before  the  bouts 
and  later  inserted  at  the  proper  places.  Dur- 
ing one  such  recording  session  Mr.  Lane 
video-transcribed  10  such  sketches  in  a 
single  45-minute  session,  with  only  five 
breaks,  an  indication  of  his  professional 
ability,  Mr.  Forbes  submits. 

The  Paramount  Tv  executive  is  cautious 
on  the  technical  future  of  video-transcription. 
He  would  like  to  see  further  demonstrations 
of  video  tape  recording,  especially  of  its 
practicability,  before  he  commits  himself  to 
whether,  or  to  what  extent,  tape  will  replace 
film  in  tv  recording. 


I,  Estimate  your  total  cost  per 
print  for  the  round  trip  —  to  sta- 
tion and  return.  If  you  know  your 
total  cost,  enter  here:  $  

If  not,  here's  a  check  list  of  steps 
performed  by  Bonded  to  help 
you  estimate  your  total  cost. 
Enter  what  you  think  your  cost  is 
for  each  service,  skipping  those 
you  do  not  now  receive. 

Attaching  leaders  $  

Mounting  on  reels   

Inserting  commercials  .  _ 

Cost  of  container,  reels   

Shipping   

Print  Control  Record   

Confirmation  of  waybills  

Immediate  check  in  on  return   

Examination  and  repair   

Cleaning  ,  

Removal  of  commercials   

Report  of  print  condition   

Storage   


TOTAL  $  

2,  Next,  estimate  the  number 
of  prints  (programs,  features,  or 
commercials)  you  use  in  an  av- 
erage month.  Multiply.  Put  the 

total  here.  $  _  Don't 

just  groan,  move  on  to  Step  3. 

3m  Now  phone,  or  write,  for  a 
Bonded  TV  Film  Service  estimate 
and  plan  for  handling  your  film. 
It  costs  you  nothing  to  find  out. 
And  —  whether  your  needs  are 
large  or  small,  whether  you  now 
do  your  own  film  handling  or  not 
—  you  will  find  that  Bonded  can 
do  the  job  better  and  cheaper. 


DED 


TV  FILM  SERVICE 


LOS  ANGELES  •  NEW  YORK 

904  N.  La  Cienega       630  Ninth  Ave. 
BR  2-7825  JU  6-1030 


FASTER,  SAFER,  LESS  COSTLY.. 
Because  It's  More  Efficient! 


September  13,  1954 


Page  109 


'AD  MATS'  FOR  TV 

Kroehler  furniture  prepares  silent  commercials 
for  dealers'  use  in  local  television  advertising 


FOR  FURNITURE  manufacturers,  the 
newspaper  ad  mat  has  long  been  standard 
Operating  procedure  for  supplying  local 
dealers  with  a  variety  of  advertising  services. 
Until  recently  television  had  posed  a  dilem- 
ma to  dealers,  perhaps  because  the  visual 
medium  had  no  such  equivalent. 

There  might  be  a  trend,  however,  in  the 
experiences  of  Kroehler  Mfg.  Co.,  Naper- 
ville,  111.,  reported  by  its  agency,  Henri, 
Hurst  &  McDonald,  Chicago.  The  rough 
equivalent  of  the  ad  mat  has  finally  arrived 
on  the  tv  scene — and  with  appreciable  suc- 
cess— with  the  use  of  specially  prepared  45- 
second  silent  films  actually  passed  on  to 
dealers  at  no  cost. 

In  March  of  1953,  Kroehler,  one  of  the 


largest  furniture  firms  of  its  kind,  turned 
this  problem  over  to  its  agency:  how  to  at- 
tain greater  effectiveness  in  its  films  for  a 
reasonable  price.  Two  months  later  the 
agency's  audio-visual  supervisor  (or  film  di- 
rector) Lee  Randon,  came  up  with  a  revolu- 
tionary idea.  He  recalls  the  situation: 

"A  check  of  tv  advertising  used  by  furni- 
ture stores  showed  that  such  stores  went 
in  for  highly  promotional  advertising,  de- 
signed primarily  to  build  store  traffic.  They 
made  use  of  brand  names  only  in  connec- 
tion with  special  values  they  had  to  offer. 
If  this  were  typical  of  dealers  throughout 
the  country,  then  the  conventional  tv  spot, 
no  matter  how  good  it  is,  would  spend  its 
life  in  the  can,  not  on  the  tv  film  projector." 


Mr.  Randon  called  for  an  "entirely  new 
approach"  on  the  basis  of  the  clear  need  for 
dealer  aids. 

Mr.  Randon's  idea  was  this:  Each  six 
months,  immediately  after  the  furniture 
show,  take  a  camera  crew  into  Chicago's 
marts,  and  shoot  short  sequences  with  close- 
ups  of  featured  suites,  sofas,  chairs,  etc., 
on  silent  film.  Prepare  a  brochure  for 
dealers,  giving  them  a  choice  of  film  clips 
to  incorporate  into  their  local  programs, 
or  as  spots. 

The  idea  was  first  tried  in  June  1953 
and  thus  far  three  series  of  six  films  each 
have  been  prepared  at  the  low  cost  (due 
partly  to  no  sound  track)  of  $350  per  com- 
mercial. They  have  been  used  by  Kroehler 
dealers  in  from  40  to  50  tv  markets  across 
the  country.  Response  from  dealers  has 
been  "extremely  favorable." 

Mr.  Randon  is  quick  to  compare  the 
$350  with  the  $2,000-$3,000  price  range 
for  many  one-minute  films,  and  adds:  "It's 
significant  that  such  films  can  be  produced 
at  such  relatively  low  cost." 

Kroehler  pays  for  the  production.  The 
local  dealer  buys  the  time  on  the  local 
station.  He  is  not  charged  for  film  pro- 
duction, which  is  handled  by  Kling  Studios, 
Chicago,  with  Mr.  Randon  supervising. 

Along  with  the  brochures  or  pamphlets, 
the  dealer  also  gets  a  suggested  script.  The 
usual  procedure  is  for  the  station  to  show 
a  Kroehler  suite  or  sofa  line  on  film  in 
short  sequences — four,  12  and  17  seconds 
at  a  crack — and  for  the  local  announcer 
to  cut  in  simultaneously  on  behalf  of  the 
dealer's  own  particular  specialties  on  a 
given  night.  Film  sections  can  be  eliminated 
individually  at  the  local  dealer's  discretion, 
based  on  the  items  he  is  pushing.  Slides 
can  be  used  if  desired. 

Video  sequences  usually  open  with  long 
shots  of  Kroehler  showrooms  and  the  an- 
nouncer's voice  apprising  listeners  that  buy- 
ers from  store  X  have  just  returned  from 
the  furniture  show  in  Chicago  "where  they 
selected  the  very  newest  styles  and  fabrics." 
Provision  is  made  for  a  closing  15-second 
voice  plug  identifying  the  local  dealer. 
Together,  film  with  closing  voice,  the  spot 
actually  runs  one-minute. 

Each  dealer  is  convinced  by  now,  accord- 
ing to  Mr.  Randon,  that  the  silent  clips 
(35mm)  "do  a  better  job  of  displaying  that 
particular  furniture  than  he  could  get  live  in 
95%  of  the  stations,  as  well  as  doing  it  at  a 
lower  cost  to  him." 

The  six-film  series  can  be  shot  in  one 
day,  with  lower  labor  and  other  costs. 
The  equipment  used:  a  rear-screen  type  pro- 
jector (built-in  screen)  and  a  repeater  tape 
recorder  contained  within  a  case.  The  com- 
mercials can  be  used,  with  varying  fre- 
quency, for  three  to  six  months  between 
furniture  shows. 

Mr.  Randon  says  that  furniture  dealers 
went  on  the  air  in  the  early  days  of  tele- 
vision, evolving  a  "general  format  into  which 
standard  tv  commercials  would  not  fit"  and 
that  few  dealers  would  devote  an  entire 
commercial  to  the  products  of  a  single 
manufacturer. 

But,  now,  he  reports,  Kroehler's  pioneer- 
ing venture  has  rebounded  to  the  mutual 
benefit  of  the  company  and  its  dealers — 
with  tv  ad  mats  that  "take  all  the  guess  work 
out  of  your  television  commercials." 


m „nD  PRESSURE, 

samples  an*        dicator   «  *u  sotten  V 


Page  110    •    September  13,  1954 


Broadcasting   •  Telecasting 


*    THE  NEW  KEN  MURRAY  SHOW...  I 

Where  were 


. . .  great  heroes 

. . .  world  personalities 

. . .  famous  events 

. . .  daring  exploits 

. . .  world  shaking  decisions 

. . .  unbelieveable  records 

SEE  .  .  .  the  man  described 
by  General  Pershing  as  the 
greatest  hero  of  World 
War 

SEE  .  .  .  the  woman  who 
brought  greater  glory  to 
America  by  her  exploits  in 
1927  .  .  .  and  nearly  lost 
her  life  in  the  effort. 

SEE  .  . .  the  man  who  made 
world  headlines  twice  in 
one  day  .  .  .  the  day  that 
Adolph  Hitler  refused  to 
shake  his  hand. 


This  new  exciting  program,  produced  by  Ken  Murray  is  filled  with  drama, 
comedy,  suspense,  music,  variety  and  the  great  events  which  set  apart  a 
special  day  in  our  history  as  belonging  particularly  to  one  man  or  one 
woman.  The  day  they  added  one  more  document  to  American  history  in 
our  century.  The  day  that  they  were  the  talk  of  the  world. 

The  most  amazing  list  of  great  personalities  ever  put  on  television  in  one 
series  brought  to  you  directly  from  their  present  homes  through- 
out America. 

26  HALF-HOURS...  AVAILABLE  NOW.. .for  local  and  regional  sponsorship. 
.  .  .  for  those  sponsors  and  stations  who  want  something  NEW  .  .  . 
REFRESHING  .  .  .  DIFFERENT  .  .  .  Call  your  nearest  UTP  office  and  screen 
Ken  Murray's  new  television  series  .  .  .  WHERE  WERE  YOU? 


home  office   

HOLLYWOOD 

650  NORTH  BRONSON 
HO  9-8321 


NEW  YORK 

444  MADISON  AVENUE 
PL  3-4620 


CHICAGO 

360  NORTH  MICHIGAN 
CE  6-0041 


Broadcasting    •  Telecasting 


September  13,  1954    •    Page  111 


WORK  TV  SHOWSHEET 


©  1954  by  Broadcasting  Publication 


ABC 


SUNDAY 

CBS  DuMONT 


NBC 


ABC 


MONDAY 

CBS  DuMONT 


NBC 


ABC 


TUESDAY 

CBS  DuMONT 


NBC 


ABC 


6:00  PN 


6:15 


6:30 


:45 


1:1 


7:15 


7:30 


7:45 


:15 


:30 


:45 


9:1 


9:15 


9:30 


9:45 


10:00 


10:15 


10:30 


10:45 


11:1 


Skippy 
Peanut 
Butter 
You  Asked| 
For  It 
L 


Pepsi- 
Cola 
Playhouse 


Flight  No. 
F 


The  Big 
Picture 
F 


Gruen-Ami 
Safety  Bazo 
Winchell 


Packard 

Mtr. 
Martha 
Wright 

Jane 
Pickens 
Show 
L 


Dr.  I.  Q. 


Dodge 
Break  the 
Bank 


1 1 : 15  PIV 


Shakespeari 
on  Tv 


Electric 
Companies 
Alt  .  Wk 
Prudential 

You  Are 
There 


Campbell 
Soup 
Lassie 


Am.Tobaccc 
Prvt  Sectry 
(alt.  wks.) 
Jack  Benny 


Lincoln- 
Mercury 
Dealers 
Toast 
of  the 
Town 
L 


General 
Electric 

GE 
Theatre 
F 

Bristol 
Myers 

Man  Behim 
the  Badge 
L 


P.  Lorillard 
The  Web 
L 


Jules 
Montenier 
alt.  wks. 
Remington 
Band 
What's 
My  Line  L 
Norwich 
Sunday 
News  Spec. 


Co-op 
Author 
Meets 
the  Critics 


Revere 
alt.  Sunday  5 
Pan  Amer 
Meet  the 
Press 
L 


Gen.  Foodi 
Roy  Roger: 
F 


Toni  Co. 
People 

Are 
Funny 
L 


Tide  Water 
Oil 

Daly-News 


Reynolds 
Mr.  Peeper 
L 


U.S.  High- 
way 1954 
F 


Colgate- 
Palmolive 
Comedy 
Hour 
L 

7:30-9  p.m 
Spectacular: 
(inter- 
I  mittently) 
Rynlds.  Mtl 
H.  Bishop 
Sunbeam  L 


Derby  Food 
Sky  King 


Clorets 
& 

Pharmaceu- 
ticals Inc. 

Rocky  Kin£ 
Detective 


Serutan 
Life  Begins 
at  80 


The 
Music 
Show 


Voice  of 
Firestone 
L 


Goodyear 

Corp. 
(alt.  with) 

Philco 

Corp 
TV 
Playhouse 


Junior  Pres. 
Conference 

News 
L 


P&G 
Loretta 
Young 
Show 
F 


Boxing 
From 
Eastern 
Parkway 
Neutral 
Corner 
L 


R.  J. 

Beynolds 
The  Ilunte: 
F 


Amer.  Homi 
Prod.  News 


Ligg.  &  Mys 
Perry  Com< 
L 


Carnation 

(alt.) 
Goodrich 
Burns  & 
Allen 
L 


Lever- 
Lipton 
Godfrey's 
Talent 
Scouts 
L 


Philip 
Morris 
Public 
Defender 
F 


Geo.  FoodB 
Instant 
Maxwell 

Coffee 
Masquerade 
Party 
L 


Westing- 
house 
Studio  One 
Su  n  er 
The  tre 
Studio  One 
(ret.  9/20) 
L 


Longines 
Chronoscope 


Co-op 
Capt. 
Video 


7:15-7  ;30 
Miles  Labs 

Morgan 
Beatty  and 

tbe  News 


Toni  Co. 
Tony  Mar- 
tin  Show 
L 


Rea  Lemon- 
News  J.  Dal> 


Camel 
News 
Caravan  L 


Men  of 
Tomorrow 


Droodles 
L 


No  Net. 
Service 


TBA 


Florida 
Citrus 
Twenty 
Questions 
L 


Co-op 
Monday 
Night 
Fights 
Chris. 
Schenkel 


Co-op 
At 
Ringside 


Dow 
Chemical 
Medic 
F 


American 
Tobacco 
alt.  Dodge 
Danny 
Thomas 
Show 


Johnson 
Wax 

alt.  with 
American 

Tobacco  Co 
Bobert 

Montgomery 
Presents 


U.S.  Steel 
United 
States 
Steel  Hour 
alt.  weeks 

Center 
Stage 


Exquisite 
Form- 
Quality 
Goods 

(alt.  wks.) 

Stop  the 
Music 


American 
Tobacco 
News  L 


Gold  Seal 
Jo  Stafford 
L 


Wrigley 
Gene 
Autry 
Show 
F 

(off  9/21) 


Pharmaceu- 
ticals Inc. 
Juvenile  Jury 
L 

(off  9/14) 


Carter  Prod 
alt.  wks. 
O'Cedar 

Meet  Millie 
L 


Nash- 
Kelvinator 
alt.  wks. 
Block  Drug 
Danger 
L 


Pet  Milk  Co 
alt.  wks. 
Life  With 
Father 


Alcoa 
See  It  Now 


Co-op 
Capt. 
Video 


7:15-7:30 
Miles  Labs. 

Morgan 
Beatty  and 

the  News 


Vitamin 
Corp.  of 
America 

The 
Goldbergs 


V.  Monroe 
Show 
L 


Tide  Water 
Oil 

Daly-News 


Camel 
News 
Caravan  L 


Midwestern 
Hayride 
L 


Soldier 
Parade 
L-S 


Assoc. 
Products 
Arthur 
Murray 
Party 
L 


P&G 
Fireside 
Theatre 
F 


Armstrong' 
Circle 
Theatre 
L 


It's  A 
Great 
Life 
F 


No  Net. 
Service 


Eff.  9/29 
Bemington 

Band- 
Knomark 

mfg. 
(Alt.  wks.) 
Masquerade 
Party 


Wrestling 
From 
Rainbo 
L 


ABC 


SUNDAY 

-CBS   DuMONT 


NBC 


ABC 


MONDAY  -  FRIDAY 
_CBS  ,  DuMONT 


-NBC, 


ABC 


SATURDAY 

TRS  DuMONT 


9:00  AN 


9:30 


9:45 


10:00 


10:15 


10:30 


10:45 


11:15 


11:30 


11:45 


12:00  N 


12:15  PIV 


12:30 


12:45 


Voice  of 
Prophecy 
Faith  for 

Today 


1:15 


God's 
World 
(off  9/26) 


Quaker  Oat: 

Contest 
Carnival  L 


Philco  Corp 
Breakfast 
Club 


(M..  W.  & 
F.) 

Quaker  Oat! 
(Tu  &  Th) 

A.  E.  Staley 
Co. 
(Tu  &  Th) 


N.Y.Times 
Youth 
Forum 


Johns 
Hopkins 
Science 
Review 


Youth 
Wants  to 
Know 
L 


The 
Morning 
Show  M-F 

7-9  a.m. 
Participat- 
ing 
Sponsors 


Garry 

Moore 
Show 
and 
Arthur 
Godfrey 
Time 

(See 
Footnotes 
F  ir  New 

i  in  e 
Schedule) 


Colgate- 
Palmolive 

M-F 
11:30-12  N 
Strike  It 
Rich  L 


Gen.  Mills 
(MWF) 
Sponsor 
Valiant 
Lady  Toni 
(Tu&Th) 


Amer.  Home 

Products 
Love  of  Life 


P&G 
Search  for 
Tomorrow 


P&G  Guid- 
ing Light 


Gen.  Foods 
Portia  Faces 

 Life  

P&G 
The  Seekin 
Heart 


General 
Mills.  Fri. 
Ding  Dong 
School  L 
Gerber 
Prods. 
Thursdays 


A  Time 
to  Live 
L 


Brown  Shoe 
Smilin'  Ed's 
Gang 


3  Steps  to 
Heaven 
P&G  L 


Participat- 
ing 
Sponsor 
I  lome 
L 


Balston- 
Purina- 
Nestle 
(alt.  wks.) 
Space  Patrol 


Bob  Smith 
Show 
NY 
L 


TBA 


Wander  Co 
(alt.  wks.) 
Gen.  Mills 
Captain 
Midnight 
F 


Campbell 

Soup 
Abbott  & 
Costello 


National 

Dairy 
The  Big 
Top 
L 


Gen.  Mills 
The  Lone 
Banger 
F 


1:30  PM 


1:45 


2:( 


2:15 


2JL 


2:45 


3:( 


3:15 


3:30 


3:45 


4:00 


4:15 


4:30 


4:45 


5:00 


5:15 


5:30 


5:45 


UNDAY 

■I-  DuMONT 
■ — 


NBC 


GT&RCo. 
Gen.  Sports 
Time 


Participat'g 
Sponsors 

Professional 
Football 


Religious 

Hour 
Frontiers 
of  Faith 
L 


(9/19) 
American 
Inventory 
L 


TBA 


TBA 


Comment 
L&F 


American 
Forum  of 
the  Air 
L 


Quaker  Oate 
Zoo  Parade 
L 


(9/5) 
Hall  Bros. 
Hall  of  Fam< 
(3  of  4) 
L 


TBA 


ABC 


MONDAY  -  FRIDAY 

CBS  DuMONT 


NBC 


P&G 
Welcome 
Travelers 


Robert  Q. 
Lewis 
(See 
footnote) 


Art 
Linkletter's 
House  Party 

(See 
Footnote) 
2:30-3  pm 


Colgate  Big 
Payoff 

MWF  Big 
Payoff  Sust. 

Tu.,  Thur. 


Bob  Crosby 
(See  foot- 
notes) 


P&G 
The  Brighter 
Day 


Am.  Home 
Pr.  Secret 
Storm 
4:15-30 
M-W-F 
Sus.  Tu,  Th 


P&G 
On  Your 
Account 
4:30-5 


Gen.  Mills 
Barker  Bill's 

Cartoons 
W&F  5-5:15 
p.m. 


The  Greatest 
Gift 
L 


Participat'g 

Sponsors 
Paul  Dixon 
Show 


T&TT 
Golden 
Windows  L 


One  Man's 
Family 
L 


'  P&G  L 
Concerning 
Miss 
Marlowe 


Hawkins 
Falls 
L 


First 
Love 
L 


Betty 
While 
Show 
L 


Pinky  Lee 
Show 
L 


Howdy 
Doody 

(See 
Footnote) 


ABC 


The  Dizzy 
Dean  Show 

Falstaff 
and  Co-op 
Baseball 
Game  of 
the  Week 


Carnation 
Co., 
Humble  Oil- 
NCAA 
Football 
Games 
(Time 
Varies) 


SATURDAY 

CBS  .DuMONT 


Lever 
Bros. 
Uncle 
Johnny 
Coons 


Bacing 
Saratoga 


NBC 


Canadian 

Pro 
Football 


Explanation:  Programs  In  Italic*.  sustaining : 
Time.  EDT;  L.  live:  F.  film;  K.  kinescope  re- 
cording:   E.    Eastern   network:    M.  Midwestern. 


NBC— Mon.    thru  Fri 
p.m.  EST  Alt.  Mon 


"Kate  Smith  Hour"  3-4 
3:45-4:00  p.m.  Corn  Prod- 
Refining  Co.;  Tues.  3:45-4:00  p.m.  Dow 
Chemical  Co  ;  Wed.  3:15-4:00  American  Hair 
&  Felt  Co..  Parker  Brothers.  Inc..  The  Borden 
Co..  Gerber  Products  Co.:  Thurs.  3:15-4:00 
Ludens  Inc..  Doeskin  Products  Inc..  Simomz 
Co..  also  SOS.  Co..  Bymart-Tintair  Inc..  Con- 
solidated Cosmetics. 

Mon.  thru  Fri.  "Howdy  Doody"  5:30-6:00  p.m.. 
EST.  Standard  Brands.  Inc..  Kellogg  Co.,  Col- 
gate-Palmolive Co..  Continental  Baking  Co.  Inc.. 
I.udens  Inc..  International  Shoe  Co..  W  elch 
Grape  Juice  Co..  Campbell  Soup  Co. 

CBS — Garry  Moore  M.—  Thu.  10-10:30  a.m..  Fri. 
10-11:30  a.m. 

10 —  10:15  Mon.  Pacific  alts.  Masland.  Tue.  Miles 
Labs  st.  1/2S.  Wed.   Simoniz,  Thu.  Swiftning. 

.  Fri.  Swift  All  Sweet. 

10  15-30  Mon.  Comstock  alt.  wks.  Hoover.  Tue 
Kellogg.  Wed.  Best  Foods.  Thu.  Toni  alt.  wks 
Chun  King.  Fri.  Economics  Labs. 

10:30-45    Fri.    Bristol  Myers. 

10:45-11  Fri.   Converted  Rice. 

11-  11:15  Fri.  Borden. 

11-15-30    Fri.    Swift   Peanut  Butter. 
Arthur  Godfrey  M.— Thu.  10:30-11:30. 
10:30-10:45  M.  &  W.  Minnesota  Mining  &  Mfg.. 
Tu.    &  Th.  Frigidaire. 

10-  45-11  M.   &  W.  Kellogg.  Tu.  &  Th.  Toni. 

11-  11:15  M.  &  W.  Lever  Bros..  Tu.  &  Th. 
Nabisco. 

11:15-30  M. — Thu.  Pillsbury. 
House  Party 

6:30-45  p.m..  M..  W..  Fri.— Lever 
2:30-45  p.m..  Tu.  &  Th.— Kellogg 
2:45-3  p.m..  M. -Thu. — Pillsbury 
2:45-3  p.m.  Fri. — Hawaiian  Pineapple 

Tue.— Miles  Labs  st.  9/2S. 
Robert  Q.  Lewis.  M.-F.  2-2:30  p.m. 
2-2.15  Wed.— Best  Foods:  Thurs.— S.  C. 

Fri. — Doeskin. 
2:15-30    Thu. — Swanson:    Tues. — Helene 

Wed.— Gen.    Mills:  Fri.— Gen.  Mills. 
Bob  Crosby  M.-F.  3:30-4  p.m. 
3:30-45  Tue.— Toni 

3:30-45  Fri.— Englander.  alt.  wks..  S.  O. 
3:45-4  M. .  W..  F. — General  Mills 
3:45-4  Th. — Am.  Dairy 

BROADCASTING 
TELECASTING 


September  13,  1954 


Johnson; 
Curtis; 


What  To  Ask  Film  Salesmen 

By  Jim  Bentley 

Program  Director,  KCEN-TV  Temple,  Tex. 


LOUIS  D.  SNADER 

FIRST  GAVE  YOU 
LIBERACE  ON  TV  FILM 

PRESENTS 


KORLA 


PANDIT 

AVAILABLE  IN  BOTH  Va  &  >/2  HOUR 
FILM  MUSICAL  SHOWS 

SNADER  PRODUCTIONS 

9130  SUNSET  —  HOLLYWOOD  46 


The  only  complete  film  library  of  its  kind  available 
anywhere — comprised  of  the  internationally  famous 
Encyclopaedia   Britannica  Films. 

Film  Library  Plan — permits  you  to  chocse  any  100  or 
more  subjects  of  your  own  choice,  which  you  may 
program  in  any  way  you  see  fit  for  a  full  year  at  a 
single  low  unit  rate — in  most  cases,  less  than  $4.00  a 
month  per  title.   Unrestricted  use  includes: 

Unlimited  repeat  rights 

Clip  &  stock  shot  rights 

Rear   screen   projection  rights, 
(loops,  slides,  etc.) 

Commercial  film  leader  privileges 


All  films  come  complete  with  film  guides  containing 
scenarios  and   listing   all   pictorial   footage  sequences. 

For  TV  Schools  of  the  Air,  for  entertaining  educational 
features,  for  commercial  program  packages,  for  dramaiic 
film  production  aids,  for  Iccal  spcts  for  stard-by  pur- 
poses— this  unique  TV  Film  Library  Service  is 
unexcelled. 


A  FILM  SALESMAN  once  told  me  that 
his  package,  like  all  the  other  syndicated 
film  packages,  had  the  one  and  only  basic 
requirement  for  television — definition  and 
contrast  range  suitable  for  transmission! 
This  particular  salesman  previously  must 
have  sold  intangibles,  because  this  state- 
ment is  about  as  ambiguous  as  "What's  the 
price  of  your  film  package  for  thirteen 
weeks?" 

Foremost,  the  film  package  must  accom- 
plish the  two  proven  purposes  of  the  tele- 
vision medium  by  providing  the  station  with 
high  rated  programming  and  selling  the 
advertiser's  goods  at  a  proven  profit.  In 
order  to  rate  your  potential  new  film  pack- 
age, why  not  screen  those  film  salesmen 
with  some  of  the  following  questions: 

WHAT  IS  THE  NET  PRICE  OF  THE 
FILM  PACKAGE  IN  VARIOUS  SEG- 
MENTS? IS  THIS  A  STABILIZED 
PRICE? 

The  cost  of  the  film  package  must  be 
not  only  a  realistic  cost  but  also  a  con- 


trolled cost  for  varying  markets.  In  many 
cases  the  net  cost  of  the  package  will  vary  ! 
5%  to  20%,  depending  on  the  immediate 
needs  of  the  station.  Some  distributors 
stabilize  their  package  price  by  a  percentage 
of  station  rate  time,  taking  into  considera-  | 
tion  coverage  area  and  set  count.  There 
are  other  ways  of  computing  fair,  stabilized 
pricings.  Make  sure  your  market  isn't  over- 
priced due  to  past  sales  propaganda. 

HAS  THIS  PARTICULAR  FILM  PACK- 
AGE BEEN  PLAYED  IN  THIS  MARKET? 
HOW  MANY  TIMES? 

There  have  been  instances  when  film 
salesmen  quoted  a  one-run  film  series  in  a 
multi-channel  market  and  the  film  package 
ran  on  a  rerun  basis  over  a  competing 
channel.    It  is  extremely  important  for  the  j 
sales  staff  of  a  station  to  quote  the  numbers 
of  correct  runs  to  the  potential  client,  con-  J 
sequently  the  accurate  number  of  runs  in  an 
area  is  a  prerequisite  to  any  sales  presenta-  ! 
tion.    As  with  any  sales  medium,  the  rep- 
resentative  must  know  his  product  thorough- 
ly and  quote  correct  sales  information. 


DUE  TO  CIRCUMSTANCES.  .  . 

TO  TAKE  the  sting  out  of  troublesome  moments,  WNBW  (TV)  Washington  uses  a  set 
of  cartoons,  each  dealing  with  a  specific  problem  that  interferes  with  tv  transmission. 
All  were  drawn  in  rough  form  by  Jay  Royan,  publicity  director  for  the  NBC  o&o 
station,  and  then  given  to  an  artist  for  the  finishing  touch.  Sam  Newman,  transmitter 
engineer,  was  the  model.  These  four  are  typical  of  the  set. 


"the  library  ti\al  pays 'for  teielf* 

Program  Service 

(A  division  of  Muzak  Corp.) 
221  .Fourth  Ave.,  Ne*  York  %  N.  Y,  •  OAchi/d  -4- 7400 


Page  114    •    September  13,  1954 


Broadcasting    •  Telecasting 


I 


ILL  YOU  HELP  IN  THE  INITIAL 
iALE  AND  SELL  THE  RERUN  PHIL- 
OSOPHY TO  LOCAL  SPONSORS? 

The  responsible  salesman  will  present  his 
product  to  potential  clients,  reviewing  ratings 
ind  data,  to  prove  a  lesser  cost-per-thousand 
ban  competing  media.  Station  management 
generally  understands  the  great  audience 
and  sales  rewards  pertaining  to  reruns,  but 
to  sell  this  rerun  idea  to  a  local  sponsor 
|s  a  time  consuming  job  in  itself.  A  brief, 
poncise  sales  presentation  by  distributor 
Representative  (with  the  help  of  station  sales 
epresentative)  inks  many  a  new  contract. 

00  YOU  SHIP  FROM  A  LOCAL  OFFICE 
OR  MUST  PRINTS  BE  SHIPPED  FROM 
NEW  YORK  OR  LOS  ANGELES? 

Since  the  net  cost  of  the  film  package 
s  the  important  figure  quoted,  the  trans- 
portation cost  is  often  overlooked.  Sched- 
jling  and  shipping  can  prove  costly  if 
landled  poorly.  Air  express  charges  on 
■prints  from  New  York  to  midwestern  states 
.ometimes  prove  20%  of  the  net  cost  of 
he  complete  film  package.  Closer  distri- 
bution outlets  prove  economical  for  both 
.tation  and  distributor. 

i 

00  you  furnish  promotional 
Material  and  promotional  aids 
;i\ith  this  film  package? 

If  so,  it  should  include  publicity  photos 
vith  captions,  publicity  releases,  and  sales 
Mochures.  Correct,  up-to-date  ratings  and 
uccess-story  information,  plus  promotional 
mdio  announcements  in  various  one  minute, 
20-second,  10-second  and  8-second  lengths, 
newspaper  advertising  mats,  color  posters 
.md  point-of-purchase  material  are  required 
or  ultimate  sales  successes. 

30  YOU  PERMIT  STOCKING  OF 
PRINTS? 

Stocking  of  prints  is  not  always  necessary, 
out  it  is  imperative  that  segments  of  the 
51m  package  arrive  well  in  advance  of  their 
ilaydates  in  order  to  recheck  the  quality 
)f  splices,  video  and  audio  track.  Bicycling 
jf  prints  is  a  "must"  for  the  distributor,  but 
complete  distributor-station  and  station-sta- 
ion  cooperation  must  prevail.  A  flexible 
j;hipping  schedule  not  only  allows  grace  time 
,'or  complete  print  inspections,  but  gives 
in  ample  substitution  period — a  program- 
ing problem  with  every  station. 

30W  DO  YOU  MEASURE  YOUR 
PRODUCT  QUALITY  AGAINST  THE 
TOST  TO  THE  SPONSOR? 

Tv  films  naturally  contribute  to  good  pro- 
gramming, and  being  good  vehicles  for  co- 
)rdinated  selling,  their  use  should  be  offered 
n  good  balance  with  "live"  telecasts.  Audi- 
•■nce  reactions  in  other  similar  markets  prove 
Ihe  package  an  asset  or  liability,  compared 
o  the  "live"  camera  rates  and  production 


TELEVISION  FILM  SERIES 


Wild  Life  In  Action- 
Adventure  Is  My  Job- 
Opera  and  Ballet 
Where  In  The  World- 
Reading  The  Bible  ■ 
The  Magic  Vault 
Out  Of  The  Past 

LAKESIDE  TV  CO., 


-52%  hr.  animal 

—13%  hr.  outdoor 

-13%  hr.  music 

—52%  hr.  docu. 

-13%  hr.  H.  Wilcoxon 

—52%  hr.  drama 

-26%  hr.  bible  St. 

1465  B'WAY  N.Y.C. 


3ROADCASTING     •  TELECASTING 


costs.  The  film  salesman  should  know  your 
local  ratings,  as  they  always  prove  benefi- 
cial in  comparing  the  quality  vs.  the  cost 
and  ultimate  selling  potential  of  the  film 
package.  Both  small  and  large  markets 
agree  that  the  same  old  philosophy  still 
prevails — quality  sells,  not  quantity.  Make 
the  salesman  prove  this  factor  to  you. 

DO  YOU  GIVE  COMMISSIONS  TO 
ADVERTISING  AGENCIES? 

The  few  distributors  that  include  agency 
commissions  have  just  deducted  this  per- 
centage from  the  film  salesman's  commission. 
In  many  cases,  the  agency  must  take  the 
responsibility  of  bartering  with  the  distribu- 
tor's representative.  A  fixed  agency  commis- 
sion would  stimulate  sales  in  most  markets 


due  to  an  increased  agency  incentive  to  sell 
film  packages  to  local  clients. 

DO  YOU  SERVICE  THE  PACKAGE 
BOUGHT? 

To  service  the  proposed  film  package  con- 
tract, the  salesman  should  understand  local 
problems  of  programming  and  promotion. 
He  should  be  able  to  furnish  advance  ma- 
terial and  aids  for  promotion  purposes  on 
a  moment's  notice.  He  should  be  non-biased 
in  his  views  toward  competing  clients,  and 
above  all,  this  hypothetical  film  salesman 
should  render  undivided  service  until  the 
termination  of  the  new  film  package  con- 
tract, at  which  time  he  may  safely  approach 
you — head  held  high — expecting  an  affirma- 
tive, "I'll  Buy  That"  answer. 


NOW... 


Famous  BALANCED  TV  Head 
supporting  a  TV  camera. 
Both  are  mounted  on  one  of 
our  all-metal  tripods, 
which  in  turn  is  mounted 
on  a  Ceco  Spider  Dolly. 
Here  is  a  "team"  outstand- 
ing for  versatility  and 
maneuverability  in  studio 
or  on  location. 


&  ALL-METAL 
TRIPOD 


MICRO 
RELAY 


Micro  wave  relay  beam  reflector  head,  also 
metal  tripod.  Head  is  perfect  for  parabolas 
up  to  6  ft.  diameter,  withstands  torque  spec's 
environmental  treated.  Tripod  legs  work  in 
unison,  one  lock  knob,  spurs  and  rubber  foot 
pads  included. 


New  Modef  C  BALANCED  TV  Head  provides  correct 
center  of  gravity  in  a  FLASH —  without  groping. 

No  matter  what  focal 
length  lens  is  used  on 
the  turret,  the  camera 
may  be  balanced  by 
the  positioning  handle 
without  loosening  the 
camera  tie-down  screw. 
Something  every  camera- 
man has  always  desired. 


ROOFTOP 


CLAMPS 


Secures  tripod  of  camera  or  beam  reflector 
to  car  top.  Made  of  bronze  and  brass,  with 
ball-type,  yoke-swivel  construction.  A  lot  de- 
pends on  roof  clamps — that's  why  these  are 
made  with  EXTRA  care. 


Similar  to  BALANCED  TV  head 
but  much  lighter  in 
weight  (only  20  lbs.), 
this  new  Professional 
Junior  Spring  head  is 
ideal  for  Vidicon  cameras 
weighing  up  to  25  lbs. 
Spring  head  tilt  assures 
camera  will  return  to  neutral 
position  when  lever  is  in 
unlocked  position  .  .  . 
a  wonderful  safety  factor. 


NEW  PORTABLE  3-WHEEL 
COLLAPSIBLE  DOLLY 

Dolly  folds  to  fit 
nto  carrying  case-18"xl2" 
x36'.'  Weighs  only  60  lbs.  Has 
wheel  in  rear  for  steering, 
which  may  be  locked  for 
straight  dollying. 


MINI-PRO 
New  lightweight  all- 
metal  MINI-PRO  Tri- 
pod fulfills  a  tre- 
mendous need — 
especially  for  Vid- 
icon cameras 
weighing  up  to  8 
lbs.  Low  height 
measures  33" 
and  maximum 
height  57".  Re- 
versible spur 
and  rubber 
cushions.  Max- 
imum leg  spread  35°. 


FRANK   C.  2UCKER 


(Jflm€Rfl€(^uipm€nT(o. 


DEPT.  tS-9-13   1600  BROADWAY  »  NEW  YORK  CITY  | 


September  13,  1954 


Page  115 


/ 
/ 

I 

I 

I 

I 

I 

t 

I 

t 
I 
f 
i 


% 
% 
% 


TIME  IS 
RUNNING 
OUT... 


...because  MAJOR  LEAGUE  BASKETBALL 
GAME  OF  THE  WEEK,  TV's  newest  and  most 
action-packed  filmed  sports  feature,  is  going  fast, 
fast,  FAST ! 

Now,  available  for  the  first  time,  the  pulse- 
stirring  action  of  a  selected  National  Basketball 
Association  big  league  game,  all  of  the  skills,  thrills 
and  spills  of  basketball's  big  time.  It's  filmed  on  the 
spot  by  Standard  Television's  ace  sports  cameramen, 
edited  down  to  a  half  hour  of  sheer  excitement,  and 
rushed  to  you  as  the  smoking  hot  leader  of  your 
station's  sports  parade. 

'  *  \  It's  action  all  the  way  with  MAJOR  LEAGUE 
BAajWfTBA%L  GAjyiE  OF  THE  WEEK,  featuring 
suc^T^itstandifef noop  fJ^rformers  as  George  Mikan, 
B$b  C»usy  anjf%ther  bas%etb#If"  gWats,  starring  on 
Ationa^ly  f ayiou%  teams  li^  the  Minne^^pJi^JWl^rs, 


i 

l 
I 
I 

I 


J  J       MAlOJR  LEA^Ufc  BAS^ETlBALL  A^ME  OF* 
§THE  W^EK  is  theggfeat  winder ftports  felture  you^ 
%ieed.  Baakltball  is  Ihjp  only  in^dltant  winlpr  sport, 
tnd  MAlCm  LEACffE  BASKE# BALL  G|ME  OF 
'f  HE  WIy5£  brings  jtfo  you  exdt^igly  cond^jised  to  a 
ength  Ihsfc's  kind  |o  program  s|hedules. 

p,^nd  pri^pd  right 

\  / 


h^f  houf ,  a^ength 

♦  Plenty  If  prcAiot^nal  h 
for  fast  spon&qr  action,  ^;oo.  * 


For  remaining  availabilities 


write,  wire,  or,  better  yet,  'phone: 


STANDARD 


TELEVISION 


321  SO.  BEVERLY  DRIVE,  BEVERLY  HILLS,  CALIF. 


TELEPHONE:  CRESTVIEW  4-6869 


Page  116    •    September  13,  1954 


Broadcasting    •  Telecastin 


PROGRAMS  &  PROMOTION- 


'IF  WE  HAD  GOOD  SENSE  .  . 

MEMORANDUM  from  Odin  Ramsland,  com- 
mercial manager  of  KDAL  Duluth,  Minn.,  to 
Rex  Hudson,  station  sales  manager,  advises  "If 
we  had  good  sense,  we'd  raise  our  rates  .  .  ." 
The  reasons  outlined  by  Mr.  Ramsland  for  the 
raise  are:  over  900,000  tourists  are  visiting 
'"KDAL-land"  during  the  summer  and  due  to 
the  station's  "splendid  coverage,  top  programs, 
24-hour  per  day  radio  service"  and  highway 
billboards  leading  to  Duluth  inviting  people  to 
tune  to  KDAL,  "we  are  assured  of  the  audience"; 
more  than  four  out  of  five  cars  in  that  city 
have  radios;  and  the  station's  "dominance  of 
radio  listening"  in  the  area.  KDAL  claims  to 
rate  39  firsts  out  of  a  possible  40  quarter  hours 
from  8  a.m.  to  6  p.m. 

CANADIAN  FOOTBALL 

TO  HELP  familiarize  American  football  fans 
with  the  Canadian  version  of  game  currently 
being  televised  weekly  over  NBC-TV,  Cleve 
Herman,  KNBH  (TV)  Hollywood  sports  di- 
rector, has  started  a  policy  of  answering  tele- 
phone inquiries  about  Canadian  football  during 
the  entire  season  on  his  Saturday  KNBH  Sports 
Lineup  program,  which  immediately  precedes 
the  Canadian  games  on  the  station. 

KNX  SERVES  FREE  LUNCHES 

TO  MEET  competition  for  studio  audiences  in 
Hollywood,  particularly  against  tv  programs, 
Harry  Koplan,  host  of  the  weekly  KNX  Holly- 
wood Meet  the  Music,  is  serving  free  lunches 
provided  by  various  local  restaurants  and 
bakeries.  Contributors  of  the  spaghetti,  ravioli, 
hamburgers,  coffee,  cake  and  cheesecake  receive 


OLORCAS 


Advance  Schedule 
Of  Network  Color  Shows 


CBS-TV 

Sept.  14 


(9-9:30  p.m.  EDT):  Meet 
Millie,  Carter  Products,  through 
SSC&B 

Sept.  15  (10-11  p.m.  EDT):  The  Best  of 
Broadway,  Westinghouse  Elec- 
tric Corp.,  through  McCann- 
Erickson 

Sept.  19  (10:30-11  p.m.  EDT):  Whafs 
My  Line? — alternate  sponsors — 
Jules  Montenier  Inc.,  through 
Earle  Ludgen;  Remington  Rand 
Inc.,  through  Young  &  Rubi- 
cam. 

Sept.  25  (9:30-10  p.m.  EDT):  My 
Favorite  Husband  ■ —  alternate 
sponsors — International  Silver 
Co.,  through  Young  &  Rubicam; 
Simmons  Co.,  through  Young 
&  Rubicam. 

Sept.  30  (7:45-8  p.m.  EDT):  Jane  Fro- 
man  Show,  General  Electric  Co. 
Lamp  Div.,  through  BBDO. 

Sept.  30  (8:30-9:30  p.m.  EDT)  Chrysler 
Show,  Chrysler  Corp.,  through 
McCann-Erickson. 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B»T.] 


How  many  people 

does  it  take 
to  make  a  steak? 


When  you  plank  the  cash  on  the  counter  for  a  slice  of  sirloin, 
some  of  it  may  represent  your  own  pay  for  the  part  you  played 
in  getting  that  steak  to  your  table. 

We'll  make  ourselves  clear. 

It  takes  a  lot  of  people  to  help  produce  that  steak  in  this 
mid-20th-century  economy  of  ours. 

The  people  we've  put  in  the  picture  above,  for  instance. 
And  many,  many  others.  Though  you  may  not  realize  it,  some 
product  you,  yourself,  help  make  or  sell  or  service  may  play  a 
part  in  producing  steaks. 


1.  The  cowboy  or  range  hand 
who  looks  after  the  cattle. 

2.  The  banker  who  finances 
land,  herd  and  equipment. 

3.  The  chemist  who  makes  in- 
secticides, serums  and  ferti- 
lizers. 

4.  The  oil  refiner  who  provides 
the  fuel  for  the  power  ma- 
chinery so  many  ranchers  use. 

5.  The  steelmaker  who  provides 
a  multitude  of  items,  from 
fencing  and  branding  irons 
to  filing  cabinets. 

6.  The  brewer — 7.  The  sugar 
refiner — 8.  The  cotton  gin- 
ner  —  9.  The  flour  miller 

who  furnish  some  of  the  by- 


products used  to  make  the 
livestock  feeds  with  which 
ranchers  and  feeders  sup- 
plement grass. 

10.  The  veterinary  who  looks 
after  the  health  of  the  cattle. 

11.  The  blacksmith  who  shoes 
the  horses  and  repairs  ranch 
machinery. 

12.  The  airplane  pilot  who 

sprays  ranges  and  fields, 
destroying  pests. 

13.  The  lumberman  who  pro- 
vides the  wood  for  corrals 
and  barns  and  pens. 

14.  The  windmiller  who  makes 
the  machinery  that  keeps 
man-made  ranch  water 
holes  working. 


15.  The  feeder  who  takes  lean 
range  cattle  and  puts  about 
25%  more  beef  on  them  by 
intensive  feeding. 

16.  The  truck  driver  — 17.  The 
railroader  who  haul  cattle 
to  market  and  meat  to  you. 

18.  The  stockyards  man  who 

provides  "room  and  board" 
for  the  livestock,  and  the 
commission  man  who  is 

sales  agent  for  the  producer. 

19.  The  meat  packer  who  proc- 
esses and  distributes  the 
beef. 

20.  The  retailer  who  is  the  final 
link  between  all  these 
people  .  .  .  and  you. 


American  Meat  Institute 

Headquarters,  Chicago  *  Members  throughout  the  U.  S. 


Broadcasting 


Telecasting 


September  13,  1954 


Paae  117 


and  you'll 
choose  rust! 


If  you  are  considering  Remote 
Control  for  your  transmitter, 
investigate  before  you  buy. 
Choose  the  system  that's  de- 
signed for  you  —  and  you'll 
choose  Rust.  Here's  why  .  .  . 

No  two  Rust  systems  are 
exactly  alike.  Rust  remote 
control  systems  are  engineered 
to  fit  your  transmitter,  what- 
ever its  make  or  model.  Even 
the  interconnection  diagrams 
you  get  are  especially  drawn 
up  for  your  equipment.  Thirty 
different  component  units  are 
stocked  so  that  your  specific 
problems  can  be  solved  by 
standard  Rust  units,  prior  to 
installation. 


use  ,  7  indicate  At<  »  voltage 
mote«to*ed  filament  toe  , 

(wVU  nt  voVtageV  ^eon  either 

for  operation  on 
desigD^  or  230  volts  50/60  cy 

volts 


What  does  all  this  mean?  It 
means  that  when  you  buy  a 
Rust  system  it  is  complete. 
Your  installation  is  easier  and 
quicker.  Because  there  are  no 
tubes,  there  are  no  tube  fail- 
ures. Because  there  are  no 
adjustments,  there  are  no  mal- 
adjustments. The  Rust  Sys- 
tem functions  as  it  should  .  .  . 
with  little  or  no  maintenance. 

When  you  shop  around  for 
Remote  Control  take  a 
peek  behind  the  panel.  You'll 
find  Rust  offers  the  best  buy 
for  you. 


the  (c-usE-)  industrial  company,  inc. 

>  INDUSTRIAL  CO.  ' 


608  WILLOW  STREET,  MANCHESTER,  N.  H. 


PROGRAMS  &  PROMOTION^ 


air  mention  by  Mr.  Koplan  during  the  two  and 
one-half  hour  program.  The  success  of  the  "feed 
'em  as  you  entertain  'em"  policy  is  evident  by 
the  continued  large  attendance,  the  station  re- 
ports. 

KONA-TV  'FIRST' 

RALLY  for  Mrs.  Joseph  R.  Farrington,  Re- 
publican candidate  for  the  post  of  Hawaiian 
delegate  to  Congress,  was  telecast  by  KONA-TV 
Honolulu,  said  to  be  the  first  such  tv  coverage 
in  the  Islands'  political  history,  the  station  re- 
ports. With  Mrs.  Farrington's  victory  at  the 
polls  the  next  day,  political  leaders  predicted 
increased  use  of  tv  during  future  campaigns. 

KNGS  'CLIENTS'  DAY' 

EXPERIMENTAL  "Client's  Day"  promotion 
of  KNGS  Hanford,  Calif.,  proved  successful 
enough  to  warrent  its  becoming  an  annual 
feature,  the  station  reports  after  several  hundred 
local  businessmen — clients  and  prospective 
clients — attended  the  day-long  visit  and  lunch- 
eon there.  As  part  of  the  show,  visitors  relieved 
staff  announcers  from  duties  for  the  day,  read- 
ing commercial  copy  and  newscasts,  reporting 
weather  and  spinning  records.  Rival  Ford  deal- 
ers at  one  point  read  each  others'  commercials. 
KNGS  reports  many  calls  from  the  listening 
audience  expressing  approval  of  the  program. 

CHEF  GOES  COMMERCIAL 

PROMOTION  of  products  advertised  by  Ralph's 
Grocery  and  Von's  Grocery  Co.  on  personality- 
merchandiser-cooking  expert  Chef  Milani's  pro- 
grams over  KCOP  (TV)  Hollywood  and  KMPC 
same  city  is  part  of  a  long  term  contract  be- 
tween Mr.  Milani  and  the  Southern  California 
supermarket  chains,  reports  Mr.  Milani.  The 
chef  will  stage  one  of  his  weekly  Saturday 
amateur  shows  every  fourth  week  at  Ralph's 
or  Von's  market,  and  additionally  plug  the 
market  chains  on  his  two  five-weekly  programs. 
Other  weeks  he  will  continue  to  stage  talent 
shows  at  other  supermarkets,  bearing  costs 
personally  and  placing  winners  on  his  pro- 
grams as  a  non-sponsored  public  service. 

SPOTS  HELP  RED  CROSS 

SPOT  announcement  campaign  has  been 
credited  by  the  American  Red  Cross  for  the  in- 
creased enrollment  in  its  swimming  classes, 
WMAQ  and  WNBQ  (TV)  Chicago  reports.  The 
stations  quoted  a  letter  from  Helen  La  Pat, 
radio-tv  representative  of  the  American  Red 


'Mom's  Day  Out' 

OVER  50,000  mothers  and  children 
flocked  to  the  Alabama  State  Fairgrounds 
for  a  two-day  "Mom's  Day  Out"  promo- 
tion, sponsored  jointly  by  The  Birming- 
ham News  Co.  (News  and  Post-Herald) 
and  its  affiliated  stations,  WAPI,  WAFM 
(FM)  and  WABT  (TV)  there.  Families 
from  45  Alabama  counties  and  four 
states  set  what  was  said  to  be  the  record 
for  the  largest  attendance  in  Birming- 
ham history  for  an  outdoor  event.  WAPI 
and  WABT  personalities  provided  enter- 
tainment for  four  free  grandstand  shows 
with  the  reigning  "Miss  Alabama"  serv- 
ing as  co-m.c.  Prizes  were  awarded 
every  hour  to  mothers  and  children, 
some  who  traveled  over  100  miles  for 
the  celebration.  Henry  P.  Johnston, 
president  of  the  stations,  has  announced 
that  the  successful  event  will  become  an 
annual  affair. 


Page  118    •    September  13,  1954 


Broadcasting    •  Telecasting 


NEW 
PRESTO 
SR-1 1 


Complete    studio    console    tape  recorder. 

Never  before  so  much  quality,  operational 
ease  and  value  at  such  a  modest  price. 
Embodies  the  famous  PRESTO  R-ll  tape 
mechanism,  matching  amplifier  —  power 
supply  in  sturdy  well-designed  console  cab- 
inet. Three  motors  for  complete  flexibility; 
15"  and  7'/4"  per  sec.  speeds. 


PRESTO 
R-7 


Rugged,  portable  tape  recorder  with  separate 
recording,  reproduction,  and  erasing  heads. 
Built  around  a  sturdy,  three-motor  drive 
eliminating  friction  clutch,  the  RC-7  con- 
tains the  same  high-quality  components 
found  in  PRESTO'S  fine  studio  equipment. 
Heavy-duty  construction  throughout. 


PRESTO 
900-A 


Precision  tape  amplifier  for  portable  use  or 
rack  mounting.  Composed  of  individual 
record  and  reproduce  (monitor)  amplifiers 
on  a  common  chassis;  separate  power  sup- 
ply; three-microphone  input,  250  ohm  low 
level  mixer:  illuminated  V.U.  meter.  Out- 
put of  reproduce  amplifier,  500  ohms,  plus 
20  db  maximum.  May  be  used  with  any 
model  PRESTO  tape  recorder. 


PRESTO  A-920 

More  compact  than  the  900-A.  In  carrying 
case  or  for  rack  mounting.  Consists  of 
microphone  preamp,  a  reproduce  preamp, 
power  amplifier  and  power  supply  —  all  on 
a  common  chassis.  Two  small  speakers 
mounted  behind  front  panel  for  playback. 
Single  mike  input:  250  ohms.  Playback 
output:  15  ohms,  10  watts. 


PRESTO 
R-ll 


A  lape  recording  mechanism  of  truly  modern 

design  in  engineering  and  operation.  Mech- 
anism includes  three-head  assembly,  sole- 
noid operated  brakes  and  employs  the 
exclusive  Capstan  drive  unit.  Tape  reels 
mounted  directly  on  heavy-duty  torque 
motors. 


PRESTO 
PB-17A 


Reliable,  long-playing  tape  reproducing 
mechanism.  Automatically  reversible  for 
continuous  playback  for  background  music 
in  eight  hour  cycles.  Frequency  response 
uniform  from  50  to  8000  cps.  Tape  speed: 
3%"  per  sec.  Reels  up  to  14"  diam.  (4800' 
of  tape)  with  dual  track. 


PRESTO 
TL-IO 


Turntable-driven  tape  reproducer.  Unique, 
low-cost  unit  that  adapts  any  16"  turntable 
for  reproduction  of  tape  at  7}4"/sec.  or 
15"/sec.  with  exceptional  accuracy.  No 
pre-amplifier  required;  plugs  into  standard 
studio  speed  input  equipment. 


PRESTO 
CDR-200 
CAPSTAN 
DRIVE  UNIT 


Heart  of  all  Presto  tape  recorders  and  re- 
producers. Motor,  capstan  and  flywheel, 
pressure  pulley  and  pressure  pulley  sole- 
noid are  mounted  on  independent  cast 
aluminum  chassis.  Positive,  very  quiet  tape 
drive  with  minimum  of  parts. 


Behind  every  piece  of  tape 
equipment  are  these 
PRESTO  "extras"- 
painstaking  craftsmanship, 
years  of  experience... 
quality  control ...  and 
advanced  production 
facilities  that  guarantee 
instruments  of  absolute 
precision  and  lifelong 
dependability. 


RECORDING  CORPORATION 

PARAMUS,  NEW  JERSEY 


Export  Division: 
Canadian  Division: 


25  Warren  Street,  New  York  7,  N.  Y. 
Instantaneous  Recording  Service, 
42  Lombard  Street,  Toronto 


WORLD'S  LARGEST  MANUFACTURER  OF 
PRECISION  RECORDING  EQUIPMENT 
AND  DISCS 

MAIL  THIS  COUPON  TODAY 

Presto  Recording  Corporation 
Tape  Equipment  Sales  Div. 
Paramus,  New  Jersey 

Please  send  full  information  and  prices  Oil 
the  following  Presto  tape  equipment : 

□  SR-11  Tape  Recorder  □  PB-17A  Tape  Recorder 

□  R-ll  Tape  Transport  □  TL-10  Tape  Reproducer 

□  R-7  Tape  Recorder     □  A-920  Tape  Amplifier 

□  900-A  Tape  Amplifier  □  CDR-200  Capstan  Drive 

NAME  


COMPANY- 
ADDRESS- 
CITY  


-ZONE- 


STATE- 


PROGRAMS  &  PROMOTION 


Cross,  Chicago  chapter,  to  George  Heinemann, 
program  manager  of  the  NBC  o  &  o  outlets, 
citing  "the  very  positive  results"  from  their  pro- 
motion of  the  swim  campaign.  The  spots  were 
aired  on  both  stations  during  July  and  August 
during  the  daytime  hours.  Additionally,  WNBQ 
telecast  swimming  demonstrations  each  week 
on  The  Bob  &  Kay  Show. 

WIDE  AWAKE  CAMPAIGN 

CONVINCED  by  KABC-TV  Hollywood  that  a 
spot  campaign  was  more  advantageous  than  an 
orthodox  participation  in  a  "prestige"  program, 
Eclipse  Sleep  Products  Inc.,  Los  Angeles  distrib- 
utor for  Eclipse  Springwall  Mattresses,  has 
placed  through  Stodel  Adv.  Co.,  same  city,  17 
rotating  participations  a  week  to  appear  on  six 
daily  live  shows  and  five  weekly  programs  over 
the  station,  reaching  what  KABC-TV  estimates 
to  be  IV2  million  people  a  week.  Large  posters 
with  pictures  of  KABC-TV  personalities  also 
■were  distributed  to  local  furniture  dealers  and 
department  stores  as  part  of  the  promotional 
^campaign.  Impressed  by  the  advertising  pro- 
gram, a  number  of  new  dealer  outlets  added 
the  products  to  their  line  and  others  increased 
their  stock  of  the  firm's  mattresses,  reports  the 
station. 

'AS  ADVERTISED' 

WMFS  Chattanooga  has  launched  an  "As  Ad- 
vertised" promotional  campaign  designed  to 
supply  its  listeners  with  high  quality  mer- 
chandise at  low  costs.  "As  Advertised  on 
WMFS  .  .  .  1260  on  your  RADIO  dial"  cards 
have  been  placed  in  200  stores  in  the  city. 
Promotional  signs  advising  shoppers  to  look  for 
"As  Advertised"  cards  which  have  been  placed 
with  products  the  station  has  inspected  and 


found  to  be  "of  the  highest  quality  at  the  most 
reasonable  price  .  .  ."  are  being  circulated. 
As  a  result,  advertisers  have  been  "so  impressed" 
that  they  have  increased  their  budgets  with  the 
station,  WMFS  reports. 

WXYZ  ENTERTAINS  KIDS 

ONE  HUNDRED  youngsters  were  the  guests 
of  WXYZ  Detroit  and  station  personality  Fred 
Wolf  at  a  recent  football  game  between  the 
Detroit  Lions  and  the  Washington  Redskins. 
The  children  were  selected  on  the  basis  of 
their  letters  telling  why  they  would  like  to  see 
the  "Lions  in  Action." 

JUMP  FOR  JOY 

TO  HERALD  its  coming  start  of  operations, 
KOSI  Aurora,  Colo.,  is  sending  to  advertisers 
and  agencies  a  Mexican  jumping  bean  game 
with  an  attached  note  stating,  "If  you  think 
these  beans  jump  .  .  .  just  wait  to  see  how  your 
clients  'lump  for  Joy'  from  KOSI  results!!!  On 
the  air  November  1st — start  planning  that  KOSI 
budget  now!" 

'THE  NASHUA  STORY' 

SPECIAL  review  of  "The  Nashua  Story"  was 
recently  staged  by  WOTW-AM-FM  Nashua, 
N.  H.,  to  show  the  progress  made  by  that  city 
since  its  industrial  crisis  in  1948.  In  that  year 
Textron  Inc.,  New  York,  manufacturers  of 
wearing  apparel,  announced  that  it  would  cease 
its  activities  in  Nashua,  leaving  one-third  of  the 
city's  labor  population  unemployed.  The  event 
drew  nation-wide  publicity  from  an  investigating 
committee  set  up  by  the  late  Sen.  Charles  Tobey 
(R-  N.  H.)  to  look  into  the  problem.  Citizens 
of  the  city  then  formed  the  Nashua  Foundation, 


R.  E.  DUNVILLE  (I),  president  of  Crosley 
Broadcasting  Corp.,  and  Harry  M.  Smith, 
vies  president  in  charge  of  sales,  are 
avalanched  by  part  of  the  103,000  en- 
tries in  the  recent  Crosley  "Famous  Face" 
contest.  Persons  competed  to  identify  a 
"famous  face"  from  clues  and  jigsaw  pic- 
tures shown  over  WLWT  (TV)  Cincinnati, 
WLWD  (TV)  Dayton  and  WLWC  (TV) 
Columbus.  A  14-year-old  girl  from  Belle- 
fontaine,  Ohio,  correctly  identified  Arlene 
Francis,  NBC-TV  star,  to  win  the  contest. 
Among  the  prizes  awarded  her  were  a 
Packard  Clipper  automobile,  living  room 
suite,  tv  set,  automatic  washer,  dryer, 
refrigerator,  range,  bedroom  suite,  dinette 
set,  vacuum  cleaner,  bicycle,  boat  kit, 
boat  trailer  and  outboard  motor. 


buying  Textron's  Nashua  properties.  Since  then 
the  foundation  has  offset  the  disruption  caused 
by  the  shutdown  and  has  added  300  more  peo- 
ple to  the  payroll.  For  each  of  the  past  two 
years  the  foundation  has  paid  $15,000  to  its 
beneficiary,  the  Crotched  Mountain  Hospital  for 
Crippled  Children.  The  public's  response  to 
the  program  was  gratifying,  the  station  reports, 
and  other  stations  in  the  area  have  requested 
transcriptions  of  the  broadcast.  WOTW-AM- 
FM  has  50  transcriptions  available  on  a  first- 
come-first-served  basis. 

'MERCHANDISING  PLUS' 

PROGRAM  offering  "merchandising  plus"  for 
advertisers  who  buy  time  on  its  new  Eddie 
Doucette  cooking  program  is  being  presented  by 
WNBQ  (TV)  Chicago.  According  to  John  M. 
Keys,  advertising  -  promotion  -  merchandising 
manager  of  NBC  o&o  WNBQ  and  WMAQ,  Mr. 
Doucette  will  appear  three  times  weekly  before 
women's  and  other  organizations,  using  prod- 
ucts advertised  on  his  program,  beginning  Sept. 
15.  WNBQ  is  showcasing  Mr.  Doucette  as  a 
replacement  for  Creative  Cookery,  which 
moved  to  ABC's  o&o  WBKB  (TV)  same  city. 

BOLGER  PROMOTION  CONTEST 

CONTEST  for  promotion  managers  of  more 
than  60  ABC-TV  affiliates  in  conjunction  with 
the  new  Ray  Bolger  Show,  which  bows  on  the 
network  Sept.  17,  has  been  announced  by 
Lehn  &  Fink  Products  Corp.,  N.  Y.,  program's 
sponsor.  Cash  prizes  totaling  $500  will  be 
awarded  to  promotion  managers  "who  ac- 
complish the  best  promotion  and  merchandis- 
ing" for  the  Bolger  series  and  the  sponsor's 
products.  The  contest  opens  Sept.  13  and  is  a 
month  long.  Data  can  be  sent  up  to  Nov.  1 
to  the  Merchandising  Dept.,  Lennen  &  Newell 
Inc.,  380  Madison  Ave.,  New  York  17. 


OPPORTUNITY 
AT  RCA 
. . .  FOR 
BROADCAST 
FIELD 
ENGINEERS 


RCA  needs  trained  broadcast 
engineers  who  can  direct  and 
participate  in  the  installation 
and  service  of  television 
broadcast  equipment.  Here's 
an  excellent  opportunity  for 
training  and  experience 
with  color  TV  transmitters. 


You  need:  2-3  years'  experience  in  broadcast 
equipment,  including  work  on  TV  transmitter 
Can  you  qualify?  installation.  You  should  have:  EE  degree  or 
good  technical  schooling,  1st  Class  Radio- 
Telephone  License. 


ENJOY  RCA  ADVANTAGES: 


Top  Salaries 
Many  Liberal 

Company-Paid  Benefits 
Relocation  Assistance 


For  personal  interview,  please  send  a  complete  resume 
of  your  education  and  experience  to: 

Employment  Manager,  Dept.  Y-620 

RCA  Service  Company,  Inc.,  Camden  2,  N.J. 

(j^)  RCA  SERVICE  COMPANY,  INC. 

tSZ     CAMDEN  2,  N.J. 


Page  120    •    September  13,  1954 


Broadcasting   •  Telecasting 


Base  for  Broadcasting 


This  is  the  base  of  a  Truscon  Self-Supporting  Steel  Tower.  Standing  sturdy 
and  staunch  astride  the  heart  of  the  wheat  country,  it  helps  broadcast  the  AM 
signal  of  KFRM,  Concordia,  Kansas. 

This  picture  of  a  firm,  solid  base,  securely  anchored,  is  but  part  of  the  story  of 
Truscon  "towers  of  strength."  From  this  base  rises  a  beautifully  engineered, 
precision-manufactured  steel  spire  that  stands  strong  and  steadfast  against 
wind  and  weather. 

Truscon  knows  towers.  Truscon  builds  them  for  you  tall  or  small .  .  .  tapered 
or  uniform  in  cross  section  .  .  .  guyed  or  self-supporting  .  .  .  for  AM,  FM,  TV, 
and  Microwave  broadcasting.  Your  phone  call  or  letter  to  any  Truscon  dis- 
trict office,  or  to  "tower  headquarters"  in  Youngstown,  will  get  your  tower 
program  under  way  without  delay.  Truscon®  is  a  name  you  can  build  on. 


TRUSCON  STEEL  DIVISION 
REPUBLIC  STEEL 

1074  Albert  St.,  Youngstown  1,  Ohio 


Export  Department:  Chrysler  Building,  New  York  17.  N.  Y. 


TRUSCON    STEEL    TOWERS  •  AM  •  FM  •  TV  •  MICROWAVE 


Broadcasting   •  Telecasting 


September  13,  1954    •    Page  121 


The 

Nation's  Newest 
Network! 

THE 

THOROUGHBRED 
BROADCASTING 
SYSTEM,  INC., 

will  begin  operations 
on  a  6- times- per- week 
basis,  broadcasting  the 

"RACE  OF  THE  DAY" 

from  major  race  tracks, 

Mondays  through  Saturdays 
(instead  of  tri-weekly 
as  originally  planned) 

If  you  would  like  to  carry  this 
low-cost,  money-making 
feature 
with 

clem  McCarthy 

and 

PHIL  SUTTERFIELD 

and  guest  announcers 

phone,  wire  or  write: 

THOROUGHBRED 
BROADCASTING 
SYSTEM 

315  Coleman  Building, 
Louisville  2,  Kentucky 

PHONE: 
JACKSON  7431 

First  Broadcast 
September  28 


PROGRAMS  &  PROMOTION 


KEN  CARTER  (I),  general  manager  of 
WAAM  (TV)  Baltimore,  with  Joe  Franz 
(r),  WAAM  announcer,  presents  Ronnie 
Taylor,  12,  of  the  Roland  Park  Little 
League,  with  the  "Most  Valuable  Player" 
award  in  the  recent  Tv  Baseball  Cham- 
pionships played  on  WAAM's  regulation 
diamond  at  its  Terrace  Studio  on  Tele- 
vision Hill.  Ronnie,  who  is  the  son  of 
Claude  (Bud)  Taylor,  WAAM  account 
executive,  showed  that  no  favoritism  was 
involved  as  he  hit  two  doubles,  a  single, 
stole  a  few  bases  in  the  championship 
games,  and  won  his  league's  batting  title 
with  a  .600  plus  season  average. 

WBTM-TV  HOSTS  CIVIC  CLUBS 

WBTM-TV  Danville,  Va.,  recently  played  host 
to  the  local  Lions  and  Sertoma  clubs  with 
luncheons  in  their  studios.  Mary  Nelson,  con- 
ductor of  Southern  Style  cooking  school  pro- 
gram over  the  station,  prepared  the  meals  for 
the  organizations.  Following  brief  business  ses- 
sions, club  members  were  given  a  back-stage 
look  at  tv  production  with  short  closed  circuit 
versions  of  the  cooking  program,  sports,  weather 
and  news  features.  Guests  also  examined  the 
control  room  and  other  facilities  of  WBTM-TV. 
The  station  believes  good  will  and  increased 
interest  in  tv  were  promoted  by  the  events 
and  reports  it  is  planning  similar  programs 
for  other  civic  clubs. 

KMMJ,  KXXX,  KIOA  RATE  CARD 

KMMJ  Grand  Island,  Neb.,  KXXX  Colby, 
Kan.,  and  KIOA  Des  Moines,  Iowa  (Town  & 
Farm  Co.  stations),  are  sending  to  advertisers 
and  agencies  rate  card  No.  12  in  the  form  of  a 
blue,  black  and  white  booklet  which  additionally 
includes  coverage  data.  The  brochure  promotes 
the  stations  as  being  "pioneers  in  the  farm  field 
.  .  .  serving  farm  and  home  folks  since  1925." 
A  map  shows  the  three  stations'  combined 
coverage  area  to  be  310  counties  in  nine  states 
.  .  .  "producing  the  most  responsive  audience 
measured  by  any  yardstick!" 

WTRI  (TV)  'TEASER'  CARDS 

ADVERTISERS  and  agencies  are  receiving 
"teaser"  type  postcards  from  WTRI  (TV)  Al- 
bany, N.  Y.,  this  month,  acquainting  them  with 
the  station's  various  programming  and  coverage 
details.  National  programs  currently  being 
carried  by  the  station  are  billed  on  the  cards  in 
verse  form,  such  as  "Gary's  here,  so's  Robert 
Q.  At  WTRI  there's  always  room  for  you!" 
The  card  also  relates  such  information  as  set 
count  figures,  audience-cost-per-thousand,  ef- 
fective radiated  power  and  market  standing. 


INTERNATIONAL- 


CBC  Changes  Unite 
Radio-Tv  Programming 

AFTER  operating  program  departments  sepa- 
rately for  radio  and  television  for  two  years, 
the  Canadian  Broadcasting  Corp.  now  appears 
to  be  moving  towards  joint  operation  of  pro- 
gramming of  these  two  divisions.  Charles  Jen- 
nings, CBC  director  of  programs,  at  Ottawa 
headquarters,  has  announced  a  number  of 
changes  in  program  officials  giving  them  charge 
of  both  radio  and  television  programming. 

Murray  Creed,  farm  and  fisheries  com- 
mentator of  CBC  at  CBH  Halifax,  has  been 
moved  to  Toronto  program  headquarters  to 
plan  and  coordinate  farm  and  fisheries  pro- 
grams for  all  Canada.  This  will  include  a  new 
weekly  farm  and  garden  show  program  for 
eastern  Canadian  tv  stations,  to  be  telecast 
Sundays  at  1  p.m.  with  weather  summary,  mar- 
ket trends,  how-to-do-it  feature  on  farming 
practices,  news  for  farmers  and  gardening  tips. 
Regional  programs  of  a  similar  nature  are  to 
be  developed  for  the  midwest  and  the  Pacific 
Coast  tv  stations. 

Jackie  Rae,  who  has  produced  numerous 
CBC  radio  and  tv  shows,  has  been  appointed 
supervisor  of  variety  programs  in  both  fields, 
with  headquarters  at  Toronto.  Andrew  Allan, 
at  one  time  with  CFRB  Toronto,  and  with  ex- 
perience as  radio  director  of  a  London,  Eng- 
land, advertising  agency,  has  been  drama  pro- 
ducer for  some  years  for  CBC.  He  has  now 
been  appointed  supervisor  of  drama  at  Toronto 
national  program  headquarters  for  both  radio 
and  tv.  Hugh  Kemp  has  been  appointed  script 
supervisor  for  radio  and  tv  national  program- 
ming at  Toronto.  For  the  past  six  years  he  has 
been  executive  producer  and  editor  of  the  script 
division  of  NBC  at  New  York.  Prior  to  join- 
ing NBC  he  had  worked  for  CBC.  His  new 
job  will  include  developing  and  encouraging 
Canadian  radio  and  tv  script  writers. 


CBC  Considers  Change 

CHANGES  in  regulations  regarding  the 
carrying  of  sponsored  religious  programs 
on  Canadian  Broadcasting  Corp.  radio 
and  television  stations  are  being  con- 
sidered at  Ottawa  by  CBC  top  officials. 
The  review  of  the  regulations  has  re- 
sulted from  the  demand  for  the  Bishop 
Fulton  J.  Sheen  program,  which  is  now 
carried  by  some  independent  Canadian 
tv  stations  but  not  by  CBC  outlets.  CBC 
officials  have  been  sending  letters  to 
complainants  on  the  absence  of  the  pro- 
gram from  CBC  stations,  advising  them 
of  CBC  regulations  regarding  sponsored 
religious  programs.  The  letter  also  states 
that  "the  matter  is  currently  under  review 
by  the  CBC  and  will  be  discussed  again 
by  the  National  Religious  Advisory 
Council"  at  its  Toronto  meeting  Sept.  9. 


Canadian  Tv  Set  Sales 
Increase  for  '54  Period 

SALES  of  television  receivers  in  Canada  are 
still  booming.  In  the  first  seven  months  of  this 
year  207,724  sets  valued  at  $74,025,503  were 
sold,  as  compared  to  134,472  sets  for  the  same 
period  of  1953,  according  to  figures  of  the  Ra- 
dio-Television Manufacturers  Assn.  of  Canada. 
Although  southern  Ontario  has  long  had  the 
most  tv  receivers,  sales  this  year  show  that 
saturation  has  not  yet  been  reached,  for  Ontario 
accounted  for  94,502  sets  of  the  total  sold,  with 


Page  122    •  September  13,  1954 


Broadcasting    •  Telecasting. 


! 


o  n 


2EN  ITH 


Zenith  brings  HIGH  FIDELITY  down  to  earth... 
right  in  your  room,  right  now  for  just  $I4995* 


You  could  spend  hundreds  of  dollars  for  special, 
custom-made  components,  and  get  no  more  real 
High  Fidelity  than  you  have  right  here  in  the 
Zenith  Custom  Super-phonic! 

This  is  it.  This  is  the  music  that  sounds  so  real  the  phono- 
graph seems  to  disappear,  and  the  performer  himself  take 
its  place  right  in  your  living  room.  The  Zenith  Custom 
Super-phonic  at  $149.95*  is  all  High  Fidelity,  complete 
with  Zenith-built  dual  speakers  —  woofer  and  tweeter, 
acoustically  sealed  sound  chamber,  barium  titanate  pick-up 
and  frequency  range  from  40  to  15,000  cycles  per  second. 

Prove  it  at  your  Zenith  dealer's.  Compare  the  Zenith 
Custom  Super-phonic  with  any  phonograph  you've  ever 
heard,  at  any  price. 


WO". 


The  royalty  of  television  and 


RADIO 


You  cannot  have  High  Fidelity  except  by  chance 
without  these  two  Zenith  exclusives: 

1 .  Fully  Variable  Speed  Regulator  (10  to  85  RPM).  Lets  you  make 
any  needed  adjustment  in  record  speed.  It's  as  necessary  to  per- 
fect speed  as  the  regulator  on  a  fine  watch. 

2.  Speedometer  (Stroboscope).  Amazing  Stroboscope  is  your  in- 
fallible turntable  speedometer.  Necessary  for  perfect  pitch, 
tempo,  timbre. 

Individual  stylus  for  both  standard  and  long  playing  micro- 
groove  records  assure  longer  record  life.  Extra-long  playing  dia- 
mond stylus  and  spindle  for  automatic  changing  of  45  RPM  rec- 
ords optional  at  slight  extra  cost. 


The  model  illustrated  is  the  Custom 
Super-phonic  in  mahogany, 
$149.95*.  In  blonde,  $159.95*. 
The  Super- phonic  starts  at  $1  29.95*. 


Backed  by  36  years  of  Experience  in  Radionics  Exclusively 
ALSO  MAKERS  OF  FINE  HEARING  AIDS 
Zenith  Radio  Corporation,  Chicago  39,  Illinois. 

*Manufacturer's  suggested  retail  price.  Slightly  higher  in  South  and  Far  West.  Specifications  subject  to  change  without  notice. 


Broadcasting 


Telecasting 


September  13,  1954 


Page  123 


SLOTTED  —  RING 

TV-broadcast 
Antenna 

FOR  CHANNELS  7  THROUGH  13 


12"  diam.  mas/  I6V2"  diam.  mast 
The  Type  1040  slotted  ring 
transmitting  antenna  bay  shown 
above  mounts  on  a  pole  and  handles 
20  kilowatts  with  a  power  gain  of 
approximately  four.  Additional  bays 
give  additional  gain  and  capacity. 
VSWR  is  1.10  or  less.  Antenna  is 
of  rugged  construction,  has  few  seals, 
is  de-iced.  Write  for  bulletin  B -654. 


ANTENNA   SYSTEMS  -  COMPONENTS 
AIR   NAVIGATION   AIDS  -  INSTRUMENTS 


mk  ALFORD 

%^l|?w     Manufacturing  Co.,  Inc. 

~  *  299  ATLANTIC  AV6„  BOSTON,  MASS. 


INTERNATIONAL- 


Quebec  province  accounting  for  72,306  re- 
ceivers, British  Columbia  22,549  sets,  the  three 
prairie  provinces  12,310  sets  and  the  four  At- 
lantic Coast  provinces  6,057  sets.  Average 
price  of  sets  sold  this  year  is  $356. 

While  tv  set  sales  have  been  booming,  sales 
of  radio  receivers  have  dropped  from  327,242 
in  the  first  seven  months  of  1953  to  223,971  in 
the  January-July  period  of  1954. 


11,176-Mile  Remote 

FROM  HONG  KONG  to  London  to 
Minneapolis — 11,176  miles — is  the  his- 
tory of  a  shortwave  signal  rebroadcast  on 
George  Grim's  The  Man  Who  Was  There 
show  on  KSTP-TV.  The  feature  was  an 
interview  with  the  pilot  of  the  British  air- 
liner shot  down  by  Chinese  planes  several 
weeks  ago.  Mr.  Grim  happened  to  tune 
in  the  show  on  a  shortwave  receiver,  and 
then  transcribed  it  on  his  own  tape 
recorder. 


CKWS-TV,  CKLW-TV  Set 
Start  of  Operations 

CKWS-TV  Kingston  (ch.  11)  will  begin  tele- 
casting about  Oct.  15,  according  to  the  Cana- 
dian Broadcasting  Corp.  commercial  depart- 
ment. CKWS-TV  joins  CBC-TV  at  that  time. 
Initial  rates  for  Class  A  time  will  be  $190  per 
hour,  and  microwave  interconnection  charges 
will  be  $105  per  hour  from  Toronto  to  King- 
ston, $180  per  hour  from  Toronto  to  Kingston 
to  Ottawa  to  Montreal.  CKWS-TV  will  have 
257  kw  video  and  154  kw  audio  power. 

CKLW-TV  Windsor-Detroit  (ch.  9),  which 
had  expected  to  start  operations  Sept.  5,  will 
debut  Sept.  16,  according  to  Ted  Campeau, 
president.  The  station  plans  to  be  one  of  the 
most  powerful  on  the  continent,  with  325  kw 
video  and  180  kw  audio  power. 

Spanish  Three  Lives'  Ready 

PRESENTATION  film  of  the  Spanish-language 
version  of  Ziv  Television  Programs'  /  Led  Three 
Lives  has  been  completed  and  Edward  J.  Stern, 
president  of  Ziv  Tv  International,  is  slated  to 
start  shortly  on  a  sales  tour  of  Latin  America. 
He  will  visit  Mexico,  Venezuela,  Cuba,  Puerto 
Rico,  and  Colombia.  Spokesmen  said  Spanish 
soundtracks,  with  lip  synchronization,  are  now 
being  prepared  for  all  Three  Lives  episodes  al- 
ready filmed.  The  second  year's  series  in  English 
currently  is  in  production. 


EDUCATION 


WKAR-TV  Sets  Programming 

WKAR-TV  East  Lansing,  Mich.,  this  fall  will 
begin  its  first  full  year  of  educational  program- 
ming with  the  telecasting  of  three  credit  and 
four  non-credit  courses. 

The  credit  courses  offered  are  art,  typewriting 
and  a  methods  course  in  the  teaching  of  reading 
in  elementary  school;  non-credit  courses  are 
You  Wanted  to  Know,  Modern  American  So- 
ciology, Basic  Humanities  and  Two  Bits  of 
Culture,  a  book  review-discussion  program. 
Five  courses  are  planned  for  the  winter  term. 

RTES  Offers  Course 

RADIO  &  Television  Executive  Society,  New 
York,  plans  a  series  of  courses  in  timebuying 
and  selling  at  13  Tuesday  luncheon  meetings  to 
be  held  at  Toots  Shor's  Restaurant,  beginning 
Oct.  26.  The  course  is  open  to  members  and 
non-members.  Cost  per  luncheon  is  $3.50. 
Schedule  of  topics  and  speakers  is  in  prepara- 
tion. Registration  cards  will  be  ready  at  RTES 
headquarters,  420  Lexington  Ave.,  in  Septem- 
ber. 


THREE  former  students  of  the  National 
Academy  of  Broadcasting,  Washington, 
D.  C,  who  had  not  seen  each  other  since 
school  days  in  1950,  met  while  working  at 
a  special  event  sponsored  by  the  25th  In- 
fantry Div.  in  Korea.  L  to  r:  1st  Lt.  Robert 
Gordon,  officer  in  charge  of  Radio  Nomad, 
an  Armed  Forces  Radio  Service  outlet; 
1st  Lt.  Thomas  Byrne,  assistant  public  in- 
formation officer,  and  Pfc  Myron  (Sandy) 
Pfoutz,  Radio  Nomad  staff  announcer  and 
former  chief  announcer  at  WHED  Wash- 
ington, N.  C. 


THE  LATEST 

WCKY 


From  Pulse 
May-June 

WCKY— 6.2 

Net  A — 5.3 
Net  B — 3.0 
Net  C— 2.9 
Net  D — 2.7 


THE  DAILY  HIT  PARADE 

FIRST  in  Cincinnati— 6:15-7:00  pm 

1947 — 1948 

1949—1950 
1951 — 1952 

1953 — 1954 


ore  YOU  Buying  a 
6.2  Rating  in  Cincinnati? 


Page  124    •    September  13,  1954 


Broadcasting 


Telecasting 


A  REED  IS  A  REED  IS  A  REED . . .  if  it's  recorded  on 
Soundcraft  magnetic  recording  tape 


A  reed  is  never 
a  flute  ...  or  a  flue 
pipe.  So.  to  be  sure  of 
capturing  all  the  haunting 
brilliance  of  reed  instruments — 
and  the  full  range  of  sounds  of  the  entire 
orchestra  —  always  use  Soundcraft  Tapes! 
Why? 

Because  Soundcraft  Tapes,  and  only 
Soundcraft  Tapes,  combine: 

•  Constant  depth  oxide  for  uniform  middle- 
and  low-frequency  response. 

•  Micro-Polished®  coating,  a  patented 
Soundcraft  process  that  eliminates  unnec- 
essary head  wear  and  gives  uniform  high- 
frequency  response  right  from  the  start. 


•  Pre-Coated  adhesive  applied  directly  to 
base — firmly  anchors  the  oxide  in  place. 

•Surface-lubrication  on  both  sides!  No  fric- 
tion, no  chatter,  no  squeal. 

•  Chemical  balance  throughout  to  prevent 
cupping,  curling,  peeling,  chipping. 

•  Uniform  output  of  ±%  db.  within  a  reel, 
±Y2  db.  reel-to-reel. 

SOUNDCRAFT  TAPES  FOR 
EVERY  PURPOSE 

Soundcraft  Tape  for  all  high-fidelity  record- 
ing. 

Soundcraft  Professional  Tape  for  radio,  TV 
and  recording  studios.  Splice-free  up  to  2400 
feet.  Standard  or  professional  hubs.  . 


Soundcraft  Lifetimes'  Tape  for  priceless  re- 
cordings. For  rigorous  use.  For  perfect  pro- 
gram timing.  It's  on  a  base  of  DuPont 
"Mylar"  Polyester  Plastic.  A  third  as  strong 
as  steel.  Store  it  anywhere.  Guaranteed  for  a 
lifetime. 

Get  the  Soundcraft  Recording  Tape  you 
need  today.  Your  dealer  has  it. 

SOUNDCRAFT 

CORP.  Dept.  "Q9" 

10  East  52nd  St.,  N.  Y.  22,  N.  Y. 

FOR   EVERY   SOUND  REASON 


THE     WORLD'S     FINEST     TAPES. ..YET     THEY     COST     NO  MORE 


EDUCATION 


AWARDS 


HUGH  BOICE,  general  manager  of  WEMP- 
AM-FM  Milwaukee,  presents  the  annual 
$2,000  "WEMP  Radio-Tv  Scholarship"  for 
the  Marquette  U.  College  of  Journalism  to 
Matthew  Zale  (c),  1954  winner.  Ruthann 
Schefer,  1953  winner,  looks  on.  Winners 
of  the  scholarship  are  determined  through 
competitive  examination  from  among 
Milwaukee  area  high  school  graduates. 


Detroit  Announcing  School 

A  SCHOOL  of  practical  technique  in  radio-tv 
announcing  will  be  opened  Sept.  17  in  Detroit 
by  Pierre  Paulin  and  Shelby  Newhouse,  staff 
announcers  at  WWJ  there.  To  be  known  as  the 
Paulin-Newhouse  School  of  Announcing,  the 
school  will  be  located  at  the  United  Sound 
System  studios.  5840  Second  Blvd.  Classes 
will  be  limited  to  28  students  who  must  pass 
a  preliminary  aptitude  audition. 


WQED  (TV)  Schedules  Courses 

HIGH  SCHOOL  courses  for  credit,  complete 
with  examinations,  will  be  telecast  this  fall  by 
ch.  13  WQED  (TV)  Pittsburgh,  noncommercial 
educational  station.  Starting  Sept.  27,  WQED 
will  air  three  series  of  18  weekly  half-hour 
telecasts  on  English,  algebra  and  world  history. 

During  the  second  semester  starting  Feb. 
4.  1955,  English,  physics  and  U.  S.  history 
will  be  given.  Registration  fee  for  each  course, 
including  examination,  is  $5.  Credits  will  apply 
toward  high  school  diploma  and  college 
entrance. 

To  Repeat  Tv  Course 

COURSE  on  "Problems  in  the  Production  of 
Television  Programs"  is  being  offered  again 
this  fall  by  Columbia  College,  Chicago,  on 
12-week  basis  starting  Sept.  27.  The  course  is 
designed  for  people  with  professional  experience 
in  advertising,  merchandising,  public  relations, 
art  and  allied  fields  who  are  interested  in 
"practical  and  usable  knowledge"  of  television. 

UCLA  Offers  Color  Course 

FORTHCOMING  UCLA  extension  courses 
for  the  fall  semester  include  one  on  color  tv 
engineering,  with  Edward  L.  Michaels,  super- 
visor, advance  development  group,  Packard- 
Bell  Co.,  Los  Angeles,  as  instructor:  and  two 
tv  writing  courses  on  university  campus,  with 
beginners'  class  taught  by  Joyce  Cook,  story 
editor,  Frank  Wisbar  Productions,  and  ad- 
vanced class  by  David  Dortort,  vice  president. 
Screen  Writers  Guild.  The  UCLA  extension 
division  also  will  offer  both  beginning  and  ad- 
vanced writing  courses  in  Hollywood  under  the 
tutelage  of  Marvin  Young,  radio-tv  consultant. 


BILL  GIVENS  (r),  KYW  Philadelphia  farm 
director,  receives  a  citation  from  Harvey 
Higley,  veterans  administrator,  for  work 
w'th  hosp'talized  war  veterans.  Mr. 
Givens  airs  a  four-hour  show  each  week 
over  the  local  VA  hospital  radio,  with  a 
transcribed  version  sent  to  160  hospitals. 


GE  Receives  Edison  Entries 

GENERAL  ELECTRIC  Co.  tube  department, 
Schenectady,  N.  Y.,  has  announced  that  it  is 
receiving  entries  for  its  third  annual  Edison 
Radio  Amateur  Award,  which  is  to  honor  the 
nation's  outstanding  amateur  radio  operator. 
The  winner  and  person  responsible  for  his  nom- 
ination will  receive  expense-paid  trips  to  a  cen- 
trally located  city  for  presentation  of  the  Edison 
award  next  February.  Judges  will  be  E.  Roland 
Harriman,  president,  American  National  Red 
Cross;  Val  Peterson,  administrator,  Federal 
Civil  Defense  Administration;  Comr.  E.  M. 
Webster,  FCC,  and  Goodwin  L.  Dosland,  presi- 
dent, American  Radio  Relay  League. 

AWARD  SHORTS 

Jules  Herbuveaux,  general  manager,  WMAQ- 
WNBQ  (TV)  Chicago,  presented  Eisenhower 
Prayer  Award  by  U.  S.  Treasury  Dept.  for 
services  in  aiding  sale  and  promotion  of  Sav- 
ings Bonds. 

Fred  L.  Bernstein,  general  manager,  WTTM 
Trenton,  N.  J.,  awarded  special  citation  from 
Mercer  County  Central  Labor  Union  (AFL) 
and  Central  Jersey  Industrial  Union  Council 
(CIO)  for  role  in  production  and  broadcasting 
of  weekly  Labor  Talks  It  Over. 

Will  Thompson,  "Old  Timer"  on  Fibber  McGee 
and  Molly,  NBC  Radio,  presented  Civilian 
Ground  Observer  Corps  Merit  Award  for  "Out- 
standing service  during  past  two  years." 

Danny  Thomas,  ABC-TV  Make  Room  for 
Daddy,  selected  by  Publicity  Club  of  L.  A.,  to 
receive  first  annual  "Keys"  award  for  his  efforts 
to  found  and  publicize  St.  lude's  Foundation, 
Memphis. 

KGO  San  Francisco,  presented  award  by  Cali- 
fornia State  Fair  for  Water — California's 
Liquid  Gold  documentary  program  concerning 
California's  water  problem. 

WCOL  Columbus,  Ohio,  presented  Outstand- 
ing Achievement  Award  from  Ohio  State  Safety 
Council  for  station's  holiday  safety  broadcasts 
aired  prior  to  July  4. 

Earl  Godwin,  commentator.  WRC  Washington, 
awarded  citation  by  American  Legion  for  dis- 
tinguished service  as  member  of  Distinguished 


RADIO 


TRANSCRIPTIONS 


THEATRES 


CONCEPT  HALLS 


TELEVISION 


HOTELS 


MOTION  PICTURES 


PHONOGRAPH  RECORDS 


SESAC  Performance  Licenses  provide  clearance  for  the 
use  of  SESAC  music  via  Radio,  Television,  Hotels,  Films, 
Concert  Halls  and  Theatres. 

The  ever  growing  SESAC  repertory  now  consists  of  2G3 
Music  Publishers'  Catalogs — hundreds  of  thousands  of 
selections. 

SESAC  INC. 

Serving  The  Entertainment  Industry  Since  J 931 
475  FIFTH  AVENUE  NEW  YORK  17 


Page  126    •  September  13,  1954 


Broadcasting    •  Telecasting 


To  operate  on  channel  41  at  269.000  watts, 
WROW-TV,  Albany,  New  York,  needed  a 
wave  guide  to  feed  their  UHF-TV  antenna. 
And  this  required  a  special  design  tower  to 
take  the  wave  guide. 

The  result  was  a  triangular  Blaw-Knox 
Type  TG-3  Tower  as  the  basic  design. 
Plus  a  number  of  major  modifications  to 
provide  for  the  7^2"  x  15"  wave  guide 
inside  the  tower.  An  inside  climbing  ladder 
permits  easy  inspection  and  maintenance 
of  the  wave  guide  for  its  entire  length. 

The  tower  has  a  number  of  features  which 
enable  it  to  carry  heavy  loads  and  yet 
withstand  tremendous  wind  pressures.  For 
instance,  double  laced  structural  angle 
bracing  provides  extra  strong,  rigid  con- 
struction .  .  .  pivoted  or  articulated  base 


SPECIAL  DESIGN  TOWER 

takes  wave  guide  1  for  UHF  antenna 


avoids  excessive  bending  stresses . . .  factory 
pre-stressed  guys  are  proof  tested  to  a  load 
greater  than  ever  required  in  service  .  .  . 
and  hot-dip  galvanized  coating  protects 
against  all  weather  conditions. 

This  700  foot  tower  for  WROW-TV  is 
another  typical  illustration  of  the  flexibility 
of  Blaw-Knox  design  and  construction 
which  is  readily  available  to  you. 

For  further  information  on  the  many 
types  of  Blaw-Knox  Antenna  Towers,  write 
for  your  copy  of  Bulletin  No.  2417.  Or,  for 
prompt  service  send  us  your  inquiry,  speci- 
fying height  of  tower  and  type  of  antenna. 

BLAW-KNOX  COMPANY 

BLAW-KNOX  EQUIPMENT  DIVISION    •    TOWER  DEPARTMENT 

PITTSBURGH  38,  PENNSYLVANIA 


ANTENNA  TOWERS 


Guyed  and  self-supporting  —  for  AM  •  FM 
•  TV  •  microwave  •  communications  •  radar 


^GrayrJaR 


Detail  showing  wave  guide  as  it  leaves  the  tower. 


Note  sturdy  angle  supports  for  both  wave  guide  and  ladder. 


■AWARDS 1 


Guests  Committee  for  1954  Legion  Conven- 
tion in  Washington. 

KRON-TV  San  Francisco  presented  award  from 
California  State  Fair  for  Report  on  Narcotics 
documentary  program. 

Franklin  Mitchell,  program  director,  WJR  De- 
troit, presented  Wayne  U.  Educational  Broad- 
casting Award  as  the  broadcaster  doing  most 
for  educational  broadcasts  of  Wayne  Uni- 
versity Guild. 

WEEI  Boston  presented  bronze  plaque  as  ex- 
pression of  appreciation  from  CARE. 

Sylvania  Electric  Products  Inc.,  N.  Y.,  radio 
and  television  div.,  presented  awards  of  merit 
for  "exceptional  service  operations"  during  past 
year  to  two  company  distributors,  Walker 
Martin  Inc.,  Raleigh,  N.  C,  and  C.  R.  Rogers 
Corp.,  Pittsburgh. 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  »T) 

Sept.  2  through  Sept.  8 
Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  heating 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,   kw  —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  in  parentheses.) 


"18)000  HOURS 
and  still  within  specs" 

says  Fronc/s  Broil,  Chief  Engineer,  KOMO,  Seattle 

"Our  first  Ampex  recorder  showed  us  what  a  real  professional  machine 
can  do.  After  18,000  hours  of  heavy  use,  the  frequency  response  and 
audio  characteristics  of  our  Model  300  head  are  still  within  the  original 
published  specifications.  This  kind  of  performance  sold  us  completely  on 
Ampex  —  that's  why  we've  added  four  Ampex  350's." 

•  NOW  an  Ampex  for  every  broadcast  need 

With  the  oddition  of  the  new  lightweight  Model  600  series,  Ampex  now 
offers  your  broadcast  station  a  superior  machine  to  meet  every  tape 
requirement  ...  .  from  distant  field  pickups  to  major  network  recordings. 
For  top-ranking  performances  and  rehearsals  and  programs  involving 
extensive  editing,  dubbing  and  "spot"  announcements,  choose  from 
the  Series  350  .  .  .  for  recordings  "on  location"  that  assure  studio  fidelity 
and  accuracy,  choose  from  the  Series  600.  All  Ampex  recorders  have 
the  same  basic  head  design. 

THE  ULTIMATE  IN  PRECISE  TIMING  WITH  HIGHEST  FIDELITY 

Ampex  timing  accuracy  is  so  excellent  (±  0.2%)  that  tapes  are  always 
on  speed  —  without  program  crowdings  or  cutoffs.  Ampex  reproduction 
is  so  faithful  that  it  is  indistinguishable  from  a  live  broadcast  —  the  result 
of  an  unsurpassed  combination  of  broad  frequency  response,  wide 
dynamic  range  and  imperceptible  flutter  and  wow. 


This  new 
Model  600 
weighs  28  pounds 
-  price  $498  ISS4. 
including  carrying  cose.  A  matching  amplifier-speaker 
unit.  Model  620,  weighs  16  pounds,  price  $149.50.1 


•filed  as  the  cJignalure  of  C^Pevfedion  In 


cce, 


For  a  convincing  demonstration,  contact  your  Ampex  Distributor  today 
(listed  in  Yellow  Pages  of  Telephone  Directory  under  "Recording  Equipment" 
Canadian  General  Electric  Company  in  Canada. 

Write  today  tor  further  information  and  complete  specifications!  Dept.  0-1880 
AMPEX    CORPORATION,    934    CHARTER    STREET,    REDWOOD   CITY,  CALIFORNIA 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  11,  7952: 


Commercial 
Educational 


vhf 

254 
14 


uhf 

309 
18 


Total  Operating  Stations  in  U.  S. 


Commercial  on  air 
Noncommercial  on  air 


vhf 

271 

3 


uhf 

117 

3 


Total 

563J 
32 


Total 

388 
6 


Applications  filed  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

924 

337 

716 

526 

1,243s 

Educational 

55 

28 

27 

55> 

Total 

979 

337 

744 

553 

1,298* 

1  Ninety-three 

CPs 

(16  vhf, 

77  uhf) 

have 

been 

returned. 

2  One  applicant  did  not  specify  channel. 
'  Includes  32  already  granted. 

*  Includes  593  already  granted. 

FCC  Commercial  Station  Authorizations 

As  of  Aug.  31,  1954* 


Licensed  (all  on  air) 
CPs  on  air 
CPs  not  on  air 
Total  on  air 
Total  authorized 
Applications  in  hearing 
New  station  requests 
New  station  bids  in  hearing 
Facilities  change  requests 
Total  applications  pending 
Licenses  deleted  in  Aug. 
CPs  deleted  in  Aug. 


AM 

2.590 
13 
113 
2,603 
2,716 
120 
163 
64 
126 
763 
0 
2 


FM 

537 
24 
10 
561 
571 
3 
6 
0 
20 
123 
1 
0 


TV 

105 
f308 
165 
413 
578 
186 

14 
174 

22: 
241 


*  Does  not  Include  noncommercial  educational 
fm  and  tv  stations, 
t  Authorized  to  operate  commercially. 

•       •  • 

Am  and  Fm  Summary  through  Sept.  8 


On 

Air 

Licensed 

CPs 

Appls. 
Pend- 
ing 

In 

Hea?« 
ing 

Am 
Fm 

2,603 
561 

2,590 
537 

129 
36 

163 
6 

64 
0 

ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

APPLICATION 

Mayaguez,  Puerto  Rico — El  Mundo  Inc.  (WKAQ- 
TV  San  Juan),  vhf  ch.  3  (60-66  mc);  ERF  25.2  kv. 
visual,  13.6  kw  aural;  antenna  height  above  aver- 
age terrain  695  ft.,  above  ground  284  ft.  Esti- 
mated construction  cost  $231,294,  first  year  oper- 
ating cost  $25,000,  revenue  $75,000.  Post  offic 
address  P.  O.  Box  1072,  San  Juan.  Studio  anc 
transmitter  location  Llanos  Tunas,  near  Cabc 
Rojo.  Geographic  coordinates  18°  04'  12"  N.  Lat. 
67°  08'  03"  W.  Long.  Transmitter  and  antenn£ 
GE.  Legal  counsel  Segal,  Smith  &  Hennessey 
Washington.  Consulting  engineer  George  C 
Davis,  Washington.  Principals  include  Pres.  An 
gel  Ramos  (70.38%);  Sec.  Jose  G.  Gonzales,  anc 
Treas.  Ramon  Arendez.  Mr.  Ramos  has  option  t 
purchase  remaining  shares  of  stock.  Filed  Sept.  1 


Page  128    •    September  13,  1954 


Broadcasting   •  Telecasting 


fey    From  where  I  sit 
Joe  Marsh 


City  Hall 
Out  for  Clean  Sweep 


Seems  the  boys  at  City  Hall  decided 
to  sit  up  and  look  around  our  town  a 
bit.  And  they  didn't  like  what  they 
saw.  Thought  the  town  looked  kind 
of  littered. 

The  Mayor  called  for  us  to  got  busy 
on  a  big  clean-up.  He  launched  the 
campaign  with  an  invitation  to  name 
the  most  untidy  place  in  town.  The 
vote  was  unanimous — for  City  Hall! 

"Guess  we  should've  taken  a  look 
here  first,"  says  Mayor  Thomas.  "But, 
between  scrub  brush  and  paint  brush, 
we're  going  to  make  City  Hall  as 
spankin'  clean  as  the  day  it  opened." 

From  where  I  sit,  more  reforms 
ought  to  start  at  home.  Some  folks  get 
so  wrapped  up  in  their  neighbor's 
business  that  they  seldom  get  around 
to  attending  to  their  own.  For  in- 
stance, some  people  would  deprive  me 
of  my  right  to  en joy  an  occasional  glass 
of  beer — simply  because  they  prefer 
something  else.  Frankly,  I  think  they 
ought  to  "brush  up"  on  tolerance  and 
good  neighborliness  and  pay  more  at- 
tention to  their  living  and  less  to  mine. 


Copyright,  1954,  United  States  Brewers  Foundation 


September  13,  1954    •    Page  129 


■ 


■FOR  THE  RECORD- 


The  Dalles,  Ore.— C.  H.  Fisher  &  Edna  E.  Fisher 
d/b  as  The  Dalles  Bcstg.  Co.,  930  kc,  1  kw  un- 
limited, directional  night.  Post  office  address  405 
W.  9th  St.,  The  Dalles.  Estimated  construction 
cost  $23,200,  first  year  operating  cost  $60,000,  rev- 
enue $70,000.  Principals  in  equal  partnership  in- 
clude C.  H.  Fisher  (50%),  owner  of  KIHR  Hood 
River,  Ore.,  and  V3  owner  KVAL-TV  Eugene, 
Ore.;  and  his  wife  Edna  E.  Fisher  (50%).  Filed 
Sept.  2. 

West  Warwick,  R.  I. — Neighborly  Bcstg.  Co., 

980  kc,  1  kw  daytime.  Post  office  address  205 
Blackston  St.,  Providence.  Estimated  construc- 
tion cost  $12,100,  first  year  operating  cost  $21,000, 
revenue  $53,000.  Principals  include  Pres.  Jack  C. 
Salera  (47'/2%),  47V2%  owner-manager  WNRI 
Woonsocket,  R.  I.;  Secretary  Peter  B.  Gemma 
(47V2%),  and  Treas.  Lorraine  M.  Salera  (5%). 
Filed  Sept.  4. 

Morgantown,  W.  Va. — C.  Leslie  Golliday  tr/as 
Morgantown  Bcstg.  Co.,  1300  kc,  500  w  daytime. 
Post  office  address  P.  O.  Box  874,  Martinsburg, 
W.  Va.  Estimated  construction  cost  $13,608,  first 
year  operating  cost  $36,000,  revenue  $60,000.  Mr. 
Golliday  is  Vi  owner  and  manager  of  WEMP-AM- 
FM  Martinsburg,  W.  Va.    Filed  Sept.  1. 

APPLICATION  AMENDED 

Rosedale,  Md. — 1360  Bcstg.  Co.  amends  bid  for 
new  am  station  on  1360  kc  1  kw  daytime,  direc- 
tional to  change  station  location  to  Dundalk, 
Md.  Filed  Sept.  3. 


Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

WMTM    Moultrie,    Ga.—  Colquitt    Bcstg,  Co. 

granted  CP  to  change  from  1  kw  to  5  kw  on 
1300  kc  daytime.    Granted  Sept.  2. 

WCED  DuBois,  Pa.  —  Tri-County  Bcstg.  Co. 
granted  CP  to  change  from  1230  kc  250  w  un- 
limited to  1420  kc  500  w  night,  5  kw  day,  un- 
limited, directional.    Granted  Sept.  2. 

WCOJ  Coatesville,  Pa. — Chester  County  Bcstg. 
Co.  granted  CP  to  change  from  1  kw  daytime  to 
5  kw  unlimited,  directional  night  on  1420  kc. 
Granted  Sept.  2. 

APPLICATIONS 

WBUY  Lexington,  N.  C— Omar  G.  Hilton  & 
Greeley  N.  Hilton  d/b  as  Davidson  County  Bcstg. 

Co.  seeks  CP  to  change  from  1450  kc  250  w  un- 
limited to  1440  kc  5  kw  davtime.   Filed  Sept.  1. 

WALD  Walterboro,  S.  C— Walterboro  Bcstg. 
Co.  seeks  CP  to  change  from  1490  kc  250  w  un- 
limited to  1220  kc  1  kw  daytime.   Filed  Sept.  2. 

New  Fm  Stations  .  .  . 

ACTIONS  BY  FCC 

Atlanta,  Ga. — Glenkaren  Associates  Inc.  granted 
CP  for  new  Class  B  fm  station  on  ch.  225  (92.9 


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mc);  ERP  11  kw;  antenna  height  above  average 
terrain  135  ft.   Granted  Sept.  2. 

St.  Louis,  Mo. — Commercial  Bcstg.  Co.  granted 
CP  for  new  Class  B  fm  station  on  ch.  273 
(102.5  mc);  ERP  9.5  kw;  antenna  height  above 
average  terrain  215  ft.   Granted  Sept.  2. 

Existing  Fm  Stations  .  .  . 

ACTIONS  BY  FCC 

KRKD-FM  Los  Angeles,  Calif.— Radio  Bcstrs. 
Inc.  granted  CP  to  .change  ERP  from  15  kw  to 
54  kw.   Granted  Sept.  2. 

WFMT  (FM)  Chicago,  III. — Gale  Bcstg.  Co. 
granted  CP  to  change  ERP  from  34  kw  to  28  kw; 
antenna  height  above  average  terrain  550  ft. 
Granted  Sept  2. 

WENR-FM  Chicago,  111.— American  Bcstg. -Para- 
mount Theatres  Inc.  granted  CP  to  change  ERP 
from  14.5  to  4.3  kw.   Granted  Sept.  2. 

WILL-FM  Urbana,  111.— U.  of  111.  granted  mod. 
of  CP  to  change  to  ch.  215  (90.9  mc);  ERP  to 
300  kw;  antenna  height  above  average  terrain 
500  ft.   Granted  Sept.  2;  announced  Sept.  8. 

WUOM  (FM)  Ann  Arbor,  Mich.— Regents  of  V. 
of  Mich,  granted  CP  to  change  ERP  to  92  kw, 
antenna  height  above  average  terrain  460  ft. 
Granted  Sept  2;  announced  Sept.  8. 

WJW-FM  Cleveland,  Ohio— WJW  Inc.  granted 
CP  to  change  ERP  from  19  kw  to  2.8  kw. 
Granted  Sept.  2. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

WMSL-AM-TV  Decatur,  Ala.— Tennessee  Valley 
Bcstg.  Co.  granted  voluntary  assignment  of  li-' 
cense  to  Tennessee  Valley  Radio  and  Tv  Corp.  for 
$40,400.  Purpose  of  application  is  to  acquire  addi- 
tional capital.  Principals  include  President  Frank 
Whisenant  (69.8%);  Vice  President  Bryon  McAfee 
(2'/2%),  register  of  Morgan  County  (Ala.)  Circuit 
Court;  Treasurer  Alice  A.  Whisenant  (5%),  and 
19  other  local  stockholders.    Granted  Sept.  8. 

KLOK  San  Jose,  Calif. — E.  L.  Barker  &  Erwln 
L.  Barker,  administrator  of  the  estate  of  Claribel 
Barker,  deceased,  Paul  Grimm,  administrator  of 
the  estate  of  T.  H.  Canfield,  and  Opal  A.  Canfield 
d/b  as  Valley  Bcstg.  Co.  seek  voluntary  assign- 
ment of  license  to  E.  L.  Barker  (60%),  individ- 
ually, and  as  administrator  of  the  Estate  of  Clari- 
bel Barker  (40%).  Erwin  L.  Barker  purchases 
the  Canfields  20%  interest  for  $7,500.  Granted 
Sept.  3;  announced  Sept.  8. 

KAGR  Yuba  City,  Calif. — John  Steventon  grant- 
ed voluntary  assignment  of  license  to  James 
Emile  Jaeger  for  $20,000  plus  90%  of  account  re- 
ceivable. Mr.  Jaeger  is  owner -manager  KILA 
Hilo,  Hawaii.    Granted  Sept.  8. 

WGMA   Hollywood,   Fla.— Circle  Bcstg.  Corp. 

granted  voluntary  assignment  of  license  to  South 
Jersey  Bcstg.  Co.  for  $25,000  and  assumption  of 
certain  obligations  for  approximately  $9,000. 
South  Jersey  Bcstg.  is  owner  of  WKDN-AM-TV 
Camden,  N.  J.  Principals  include  President- 
Treasurer  Ranulf  Compton  (34%),  Vice  Presi- 
dents Florence  Compton  (20%),  William  Ranulf 
Compton  (14%),  and  Douglas  M.  Compton  (14%), 
and  Secretary  Alice  True  Giffen  (14%).  Granted 
Sept.  8. 

KCOG  Centerville,  Iowa — The  Centerville  Bcstg. 

Co.  granted  voluntary  assignment  of  license  to 
Hiawatha  Bcstg.  Inc.  for  $65,000.  Principals  in- 
clude President  S.  A.  Chesley  (28.6%),  owner 
KJOE  Shreveport,  La.;  Vice  President  Jeannette 
Burch  (27.3%);  Secretary  Harry  L.  Hanson  Jr. 
(6.6%),  owner  of  radio  repair  shop,  and  Treasurer 
Dale  G.  Chesley  (27.3%),  ordnance  works  fore- 
man.   Granted  Sept.  8. 

WNRI  Woonsocket,  R.  I.— Antoinette  D.  Mail- 
loux,  administrator  of  the  estate  of  Raymond  A. 
Mailloux,  deceased,  Jack  C.  Salera  &  Roger  A. 
Nault  d/b  as  Friendly  Bcstg.  Co.  granted  volun- 
tary assignment  of  CP  to  Friendly  Bcstg.  Co.  for 
stock  interest  in  new  company.  Principals  will 
now  include  Jack  C.  Salera  (32%).  Vice  President 
John  Costa  (23%),  engineer  at  WPAW  Pawtucket, 
R.  I.;  Secretary  Roger  A.  Nault  (12%),  Treasurer 
Joseph  Britto  (23%),  engineer  WRJ  Newport, 
R.  I.,  and  Daniel  Rubino  (10%).   Granted  Sept.  8. 

APPLICATIONS 

WHOO-AM-FM     Orlando,     Fla.— WHOO  Inc. 

seeks  voluntary  transfer  of  control  through  sale 
of  all  stock  to  Radio  Florida  Inc.  for  $295,000. 
Principal  stockholder  of  Radio  Florida  is  Mowry 
Lowe,  former  general  manager  of  WEAN  Provi- 
dence, R.  I. 


Page  130 


September  13,  1954 


Broadcasting 


Telecasting 


KJRL  Pocatello,  Idaho— Radio  &  Tv  Bcstg.  Co. 
of  Idaho  seeks  voluntary  assignment  of  license 
to  Pocatello  Tv  Corp.  This  is  consolidation  of 
standard  stations  KJRL  to  KWIK  with  KWIK 
facilities  being  surrendered  and  KJRL  taking 
over  the  call  letters.  Each  will  now  own  50% 
interest.  Eastern  Idaho  Bcstg.  &  Tv  Corp.,  li- 
censee of  KWIK-AM-TV,  has  purchased  subject 
to  FCC  approval  ch.  6  KISJ  (TV)  Pocatello. 
Filed  Aug.  31. 

KTRF  Thief  River  Falls,  Minn. — Henry  K. 
Arneson  seeks  voluntary  assignment  of  license 
to  KTRF  Radio  Corp.  for  S55.000.  Principals  in- 
clude Pres.  D.  L.  Olso  (28.8^).  KTRF  manager; 
Vice  Pres.  O.  D.  Berch  (28.8%).  optometrist; 
Treas.  L.  A.  Ihle  (28.8%),  insurance  agent,  and 
Sec.  Robert  A.  Wurst  (13.4%),  attorney.  Filed 
Sept.  2. 


Hearing  Cases  .  .  . 

OTHER  ACTIONS 

Rules  on  Political  Broadcast  Rates — By  Report 
and  Order  the  Commission  finalized  its  proposal 
in  Docket  11092  and  incorporated  in  its  am,  fm 
and  tv  broadcast  rules  a  1952  amendment  to  the 
Communications  Act  which  stipulates  that  the 
charges  made  by  any  broadcast  station  for 
broadcasts  by  a  legally  qualified  candidate  for 
public  office  shall  not  exceed  the  charges  made 
for  comparable  use  of  the  station  for  other 
purposes.  The  amendments  become  effective  im- 
mediately. Action  Sept.  2. 

Bluefleld,  W.  Va. — Ch.  6  proceeding.  By  Order 
the  Commission  denied  petitions  by  Daily  Tele- 
graph Printing  Co.  to  enlarge  issues  and  for 
further  relief  and  waiver  of  Sec.  1.389  of  Com- 
mission rules,  in  consolidated  proceeding  in- 
volving applications  of  petitioner  and  Southern 
W.  Va.  Television  Inc.,  for  construction  permit 
for  a  new  tv  station  on  ch.  6  in  Bluefield,  W.  Va. 
Action  Sept.  2. 


Hearing  Calendar  .  .  . 


Sept.  13 

Indianapolis,  Ind. — Ch.  13.  before  Examiner 
Millard  F.  French— WIRE.  WIBC,  Mid-West  Tv 
Corp.,  Crosley  Bcstg.  Corp. 

Omaha,  Neb. — Ch.  7,  before  Examiner  Isadore 
A.  Honig— KFAB.  Herald  Corp. 

Latrobe,  Pa. — New  am.  1480  kc,  before  Examin- 
l'  er  Herbert  Sharfman — Latrobe  Bcstrs.,  WARD 
Johnstown,  Pa. 

Hatfield,  Ind. — Ch.  9,  before  Examiner  Thomas 
H.  Donahue— WOMI,  WVJS  Owensboro,  Ky. 

Sept.  14 

Providence,  R.  I. — Ch.  12,  before  the  Commis- 
sion en  banc  —  Cherry  &  Webb  Bcstg.  Co., 
(WPRO-TV),  WNET  (TV). 

Shreveport,  La. — Ch.  12,  before  the  Commission 
en  banc— Shreveport  Tv  Co.,  KRMD,  Southland 
Tv  Co. 

Pittsburgh,  Pa. — Ch.  11,  further  hearing  before 
Examiner  Charles  J.  Frederick — KDKA,  WWSW, 
WJAS. 

Sept.  15 

Charlotte,  N.  C. — Ch.  9,  further  hearing  before 
Examiner  H.  Gifford  Irion— WSOC,  Piedmont 
Electronics  &  Fixture  Corp.,  Carolinas'  Tv  Corp. 

Erie,  Pa. — Renewal  of  License,  before  Examiner 
Herbert  Sharfman— WICU. 

Washington,  D.  C— Ch.  20,  before  Examiner  H. 
Gifford  Irion— WGMS. 

Sept.  16 

Boston,  Mass. — Ch.  5,  further  hearing  before 
Examiner  James  D.  Cunningham — WHDH,  WEEI. 
WCOP,  Greater  Boston  Tv  Corp.,  Mass.  Bay  Tele- 
casters  Inc. 

Sept.  17 

Oakland,  Calif. — Ch.  2,  further  hearing  before 
Examiner  Thomas  H.  Donahue — Tv  East  Bay, 
Channel  Two  Inc.,  San  Francisco-Oakland  Tv 
Inc. 


Routine  Roundup  .  .  . 

September  2  Decisions 

ACTIONS  ON  MOTIONS 

By  Hearing  Examiner  Millard  F.  French 

Indianapolis,  Ind.,  Crosley  Bstg.  Corp. — Granted 
petition  for  leave  to  amend  its  application  for  ch. 
13  (Docket  10948;  BPCT-1837)  to  reflect  certain 
necessary  personnel  changes. 

Indianapolis,  Ind.,  Mid- West  Tv  Corp. — Granted 
petition  for  leave  to  amend  its  application  for 


Si 


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Tallest  Structure  in  the  World 
KWTV,  Oklahoma  City 

For  tall  towers  .  .  .  towers  that  will  reach 
up  to  provide  extra  money-making  cover- 
age .  .  .  shrewd,  hard-headed  station  owners 
are  continuing  to  depend  on  Ideco  experi- 
ence and  reliable,  unerring  Ideco  engineer- 
ing ability. 

You  too  can  depend  on  Ideco,  regardless 
of  your  tower  height  requirement  .  .  .  from 
foundation  to  top  beacon,  each  Ideco  tower 
is  designed  and  built  to  ride  out  the  strong- 
est blasts  and  most  punishing  climatic 
conditions.  Time-proven  triangular  design, 
pioneered  by  Ideco,  insures  a  "true"  struc- 
ture free  from  indeterminate  stresses  .  .  . 
substantially  reduces  the  number  of  struc- 
tural members  requiring  maintenance  .  .  . 
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galvanizing  of  every  part  prevents  rust. 

You  too  can  rely  on  Ideco  experts  .  .  . 
working  with  you  or  your  equipment  sup- 
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attention  to  every  detail  of  planning  and 
design,  fabrication,  erection,  installation 
of  antenna  and  accessory  equipment,  right 
through  to  final  inspection.  And  complete 
insurance  coverage  protects  you  all  the  way. 

New  Videco  Package  . . . 

If  your  coverage  plans  call  for 
a  tower  in  the  300'  to  620' 
range,  the  Videco*  tower  will 
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Dept.  T,  Columbus  8,  Ohio 
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Tall  or  short. ..for  TV,  Microwave,  AM,  FM... IDECO  tower  "know- how"  keeps  you  on  the  air 


September  13,  1954    •    Page  131 


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ALLIED'S 

1955 


PAGE 

CATALOG 


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ch.  13  (Docket  10947;  BPCT-1599)  to  reflect  cer- 
tain necessary  personnel  changes. 

Ordered  a  hearing  conference  to  be  held  Sept.  2, 
in  re  applications  for  ch.  13  in  Indianapolis,  Ind. 
(Dockets  8906  et  al);  and  continued  to  Sept.  13  the 
hearing  now  scheduled  for  Sept.  8  in  this  pro- 
ceeding. 

By  Hearing  Examiner  Isadore  A.  Honig 

Klamath  Falls,  Ore.,  KFJI  Bcstrs.;  Klamath 
Falls  Tv  Inc.— Postponed  from  Sept.  13  to  Oct.  11 
the  date  for  taking  of  testimony  in  re  proceeding 
for  ch.  7.  and  postponed  to  Oct.  6  the  date  for  the 
exchange  of  exhibits  by  counsel  for  KFJI  and  for 
filing  of  exhibits  by  counsel  for  Klamath  Falls 
(Dockets  10980-81). 

Omaha,  Neb.,  KFAB  Bcstg  Co.-  Herald  Corp.— 
The  Examiner,  on  his  own  motion,  postponed 
from  Sept.  8  to  Sept.  13  the  date  for  commence- 
ment of  the  taking  of  testimony  in  proceeding 
re  ch.  7  (Dockets  9009,  10909). 

By  Hearing  Examiner  William  G.  Butts 

Paducah,  Ky.,  Columbia  Amusement  Co.,  Pa- 
ducah  Newspapers  Inc. — Granted  motion  of  Pa- 
ducah Newspapers  for  continuance  of  further 
hearing  from  Sept.  7  to  Sept.  9,  in  re  applications 
for  ch.  6  (Dockets  10875-76). 

By  Hearing  Examiner  Charles  J.  Frederick 

Pittsburgh,    Pa.,    Westinghouse    Bcstg.    Co. — 

Granted  petition  for  leave  to  amend  its  applica- 
tion for  ch.  11,  to  reflect  information  re  officers, 
etc.  (Dockets  8694  et  al).  (Action  of  8/30). 

Granted  in  part,  joint  petition  of  City  of  Jack- 
sonville, et  al.,  applicants  for  ch.  12  in  Jackson- 
ville, Fla.,  for  adjournment  of  hearing  in  this  pro- 
ceeding from  Aug.  27  to  Sept.  20  (Dockets  10833 
et  al).  (Action  of  8/27). 

By  Hearing  Examiner  H.  Gifford  Irion 

WDON  Wheaton,  Md.,  Commercial  Radio  Eqpt. 

Co. — Upon  request  of  WDON  continued  hearing 
from  Sept.  3  to  Sept.  17,  in  re  applications  for 
am  facilities  (Dockets  11104  et  al). 

Washington,  D.  C,  Washington  Metropolitan  Tv 
Corp.— Advanced  hearing  now  scheduled  for  Oct. 
25  to  Sept.  15  in  re  application  for  ch.  20  (Docket 
11069). 

By  Hearing  Examiner  Elizabeth  C.  Smith 

New  Orleans,  La.,  The  Times-Picayune  Pub.  Co. 

— Granted  petition  for  leave  to  amend  its  applica- 
tion for  ch.  4  to  reflect  certain  necessary  person- 
nel changes  (Dockets  10795  et  al). 

By  Hearing  Examiner  Herbert  Sharfman 

Ordered  Oral  Argument  for  Sept.  7  on  petition 
and  supplemental  petition  to  reopen  the  record, 
filed  by  Public  Service  Television  Inc.,  applicant 
for  ch.  10  in  Miami,  Fla.  (Dockets  9321  et  al.) 

On  request  of  Columbia  Bcstg.  System  Inc.,  and 
without  objection  by  counsel  for  Zenith  Radio, 
revised  the  timetable  in  the  hearing  order  of  June 
30  as  follows:  Applicants  to  exchange  written 
cases  by  Sept.  29;  parties  to  notify  each  other  of 
witnesses  to  be  produced  for  cross-examination 
by  Oct.  7,  and  testimony  to  start  on  Oct.  11,  1954, 
in  re  proceeding  for  ch.  2  in  Chicago  (Dockets 
8917  et  al.) 

By  Hearing  Examiner  J.  D.  Bond 

KVMC  Colorado  City,  Tex.,  Colorado  City  Bcstg. 
Co.— Ordered  that  KVMC  and  respondent  KWOE 
and  the  Chief  of  the  Broadcast  Bureau  or  attor- 
neys for  said  parties,  shall  appear  on  Sept.  21  for 
a  conference  to  be  held  then  in  re  am  application 
(Docket  11075). 

Zephyr  Cove,  Nev.,  Voice  of  Lake  Tahoe — Or- 
dered that  applicant  and  the  Chief  of  the  Broad- 
cast Bureau,  or  the  attorneys  for  said  parties  in 
proceeding  re  am  facilities  (Docket  11029)  shall 
appear  for  a  conference  on  Sept.  21. 

BROADCAST  ACTIONS 

The  Commission  en  banc,  by  Commissioners 
Webster  (Acting  Chairman),  Bartley,  Doerfer  and 
Lee. 

Muleshoe,  Tex.,  Blackwater  Valley  Bcstrs., 
Muleshoe  Bcstg.  Co. — Adopted  a  corrected  order 
to  include  statement  that  both  parties  are  found 
to  be  financially  qualified  as  applicants  for  new 
am  stations  seeking  1570  kc,  250  w,  D  (BP-9055, 
9203),  which  were  designated  for  hearing  Aug.  4. 

Construction  Permit 

WJHL-FM  Johnson  City,  Tenn.,  WJHL  Inc.— 

Granted  reinstatement  of  expired  CP  for  a  Class 
B  fm  station  (BPH-1960),  for  a  period  of  two 
months. 


September  2  Applications 

ACCEPTED  FOR  FILING 
Remote  Control 

KCBQ  San  Diego.  Calif.,  KCBQ  Inc.— (BRC- 
512). 

WMTR  Morristown,  N.  J..  Morristown  Bcstg. 
Corp.— (BRC-510). 

KRIS  Corpus  Christi,  Tex.,  Gulf  Coast  Bcstg. 
Co.— (BRC-509). 

Renewal  of  License 

WIFM  Elkin,  N.   C,   Tri-County  Bcstg.  Co.— 

(BR-2761). 

WEVA  Emporia,  Va.,  Stone  Bcstg.  Corp. —  (BR- 
2758). 

WHAP  Hopewell,  Va.,  Hopewell  Bcstg.  Co.— 
lBR-2235). 

WJWS  South  Hill.  Va.,  Old  Belt  Bcstg.  Corp.— 
(BR-2884). 

WWYO  Pineville,  W.  Va.,  Wyoming  Bcstg.  Co.— 
(BR-2226). 


September  3  Applications 

ACCEPTED  FOR  FILING 
Remote  Control 

KBLO  Hot  Springs,  Ark.,  National  Park  Bsctg. 
Co.— (BRC-513). 

KAPB  Marksville,  La.,  Avoyelles  Bcstg.  Corp. — 
(Contingent  on  grant  of  BMP-6625).  (BRC-515). 

WWOK  Charlotte,  N.  C,  Queen  City  Bcstg.  Co. 
—(Contingent  on  grant  of  BMP-6617).  (BRC-516). 

WSSB  Durham,  N.  C,  Public  Information  Corp. 
— (Contingent  on  grant  and  licensing  of  BP-9425). 
(BRC-511). 

WTOB  Winston-Salem.  N.  C,  Winston-Salem 
Bcstg.  Co.— (BRC-517). 

KSML  Seminole,  Tex.,  Marshall  Formby  and 
Clinton  Formby  d/b  as  Seminole  Bcstrs. — (BRC- 
514). 

Renewal  of  of  License 

WBAL   Baltimore,    Md.,    The   Hearst  Corp.— 

(BR-152). 

WDON  Wheaton,  Md.,  Everett  L.  Dillard  tr/as 
Commercial  Radio  Equipment  Co. — (BR-2883). 
WKEY  Covington,  Va.,  Earl  M.  Key— (BR-1121). 

Modification  of  CP 

WFBC-TV  Greenville,  S.  C,  WMRC  Djc— Mod. 
of  CP  (BPCT-1132)  as  mod.,  which  authorized 
new  tv  station  for  extension  of  completion  date 
to  12-31-54.  (BMPCT-2446). 

KWFT-TV  Wichita  Falls,  Tex.,  Wichita  Falls 
Television  Inc.— Mod.  of  CP  (BPCT-1309)  as  mod., 
which  authorized  a  new  comm.  tv  station  for 
extension  of  completion  date  from  9-22-54. 
(BMPCT-2447). 

KRMA-TV  Denver,  Colo. .School  District  No.  1 
in  the  City  and  County  of  Denver  and  State  of 
Colorado— Mod.  of  CP  (BPET-30)  which  author- 
ized new  noncommercial  tv  station  for  extension 
of  completion  date  to  6-24-55.  (BMPET-47). 


Constant  service 
of  Highest  type 
will  ^et  sponsors 
increased  sales  in 
halifax   •   nova  scotia 

Joseph  Weed  &  Company 
350  Madison  Ave.,  New  York, 
Representative 

5000  WATTS 


Page  132    •    September  13,  1954 


Broadcasting 


Telecasting 


All  New  WEATHER  SHOW 


Which  Weather  Show  would  you  tune  to? 


THIS 


Weather 
Tomorrow 


Also  in  daily  papers, 
on  radio  and  TV. 


Weather 
Tomorrow 


Also  in  daily  papers, 
on  radio  and  TV. 


Weather 
Tomorrow 


Also  in  daily  papers, 
on  radio  and  TV. 


or 


or 


or 


THIS 

ahead 

Keeps  Your  Audience 
Fully  Informed   7  days 
In  Advance  ! 

Put  your  show  ahead  of  the  pack 
with  7-day  forecasts  every  day. 

Beat  the  Expert's  Forecast  of 

NEXT  MONTH'S 
WEATHER! 

Exciting  new  audience  game 
with  30-day  forecasts. 


A  TOTAL  OF 


Hew.  /tCC  Ttetv  'Peatunet! 

Farm  &  Garden  •  Q  &  A  Box  •  Weather 
Proverbs,  True  or  False  o  Mechanical 
Weather  Brain  e  Under  The  Weather- 
man's Hate  Out  Of  The  Dr.'s  Black  Bag 

Exclusively  yours  with  the 
Krick  TV  package. 


Pulls  Sponsors 
because  it  Pulls 
the  BIG  Audience 


The  new  Krick  Weather  Show 
has  everything  a  program  director 
ever  dreamed  about  for  up-rating 
his  show...  every  thing  a  TV  sales 
manager  could  want  to  build  a 
solid  selling  vehicle  for  sponsors. 

High  interest  features  galore 
never  before  seen  on  weather 
shows.  Tele-visual  aids  to  spark 
staging  technique;  production  and 
promotion  assistance. 

Outstandingly  different. 
Krick's  new  exclusive  features  en- 
hance your  weatherman's  own  ca- 
pabilities and  showmanship, 
whether  he  be  trained  meteorolo- 
gist or  staff  announcer. 

Advertisers  looking  for  big- 
time  glamour  and  showmanship 
in  a  low  budget  show  will  find  it 
in  the  new  Krick  weather  package. 
Ask  your  TV  station  for  it  or  write 
us  direct. 

WIRE  US:  we'll  tell  you  all 
about  this  business-building -new 
weather  show... how  you  can  ob- 
tain exclusive  rights  in  your 
market... how,  in  most  cases,  you 
can  add  the  famous  Krick  team  of 
80  weather  specialists  (oldest  and 
largest  firm  of  industrial  meteor- 
ologists in  the  world)  to  your 
weather  staff  for  less  than  the  cost 
of  a  competent  secretary. 


TWX,    dv40:    PHONE,  RAce  2-2891:    WIRE   OR  WRITE 


IRVING  P.  KRICK 


Meteorological  Consultant,  Inc. 
460  SO.  BROADWAY  DENVER  9,  COLO. 


Broadcasting 


Telecasting 


September  13,  1954 


Page  133 


IS 


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September  7  Applications 

ACCEPTED  FOR  FILING 

Renewal  of  License 

WBAW  Barnwell,  S.  C,  Blue  Ridge  Bcstg.  Co., 
(BR -2881). 

Renewal  of  License  Returned 

WENC  Whiteville,  N.  C,  Whiteville  Bcstg.  Co. 
(BR-1311). 

WOMI-FM  Owensboro,  Ky.,  Owensboro  Bcstg. 

Co. — License  to  cover  CP  BHP-1817  which  au- 
thorized change  in  ERP  and  antenna  system. 
(BLH-995). 

Modification  of  CP 

WCAU-FM  Philadelphia,  Pa.,  WCAU  Inc.— Mod. 
of  CP  (BPH-1903)  as  mod.  for  extension  of  com- 
pletion date  (BMPH-4944). 

Renewal  of  License 

WEVA-FM  Emporia,  Va.,  Stone  Bcstg.  Corp. 

(BRH-715). 

KTVA  (TV)  Anchorage,  Alaska,  Northern  Tele- 
vision Inc.— Mod.  of  CP  (BPCT-1706)  as  mod., 
which  authorized  new  tv  station  to  extend  com- 
pletion from  9-29-54  (BMPCT-2449) . 

KRBB  (TV)  El  Dorado,  Ark.,  South  Arkansas 
Television  Co.— Mod.  of  CP  (BPCT-1590)  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  4-24-55  (BMPCT-2461). 

KABC-TV  Los  Angeles,  Calif.,  American  Bcstg. - 
Paramount  Theatres  Inc.— Mod.  of  CP  (BPCT- 
1424)  as  mod.,  which  authorized  changes  in  facili- 
ties of  existing  tv  station  to  extend  completion 
date  from  10-10-54  (BMPCT-2462) . 

KEYT  (TV)  Santa  Barbara,  Calif.,  Santa  Bar- 
bara Bcstg.  and  Television  Corp. — Mod.  of  CP 
(BPCT-1122)  as  mod.,  which  authorized  new  tv 
station  for  extension  of  completion  date  to  11-26- 
54  (BMPCT-2448). 

WFTL-TV  Ft.  Lauderdale,  Fla.,  Tri-County 
Bcstg.  Co.— Mod.  of  CP  (BPCT-997)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  3-1-55  (BMPCT-2456). 

WBKB  (TV)  Chicago,  111.,  American  Bcstg. - 
Paramount  Theatres  Inc.— Mod.  of  CP  (BPCT- 
1493)  as  mod.,  which  authorized  changes  in  facili- 
ties of  existing  tv  station  to  extend  completion 
date  from  10-16-54  (BPCT-2460). 

WIBW-TV  Topeka,  Kan.,  Topeka  Bcstg.  Assn. 
Inc.— Mod.  of  CP  (BPCT-371)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion date  to  4-3-55  (BMPCT-2458). 

WAFB-TV  Baton  Rouge,  La.,  Modern  Bcstg.  Co. 
of  Baton  Rouge  Inc.— Mod.  of  CP  (BPCT-1682)  as 
mod.,  which  authorized  new  tv  station  for  exten- 
sion of  completion  date  to  12-31-54  (BMPCT-2452). 

WNCT  (TV)  Greenville,  N.  C,  Carolina  Bcstg. 
System  Inc.— Mod.  of  CP  (BPCT-898)  as  mod., 
which  authorized  new  tv  station  for  extension  of 
completion  date  to  1-31-55  (BMPCT-2454). 

WAPA-TV  San  Juan,  P.  R.,  Jose  Ramon  Quin- 
ones— Mod.  of  CP  (BPCT-904)  as  mod.,  which 
authorized  new  tv  station  for  extension  of  com- 
pletion   date    to    April,    1955  (BMPCT-2459). 

WSIX-TV  Nashville,  Term.,  Louis  R.  Draughon, 
etc.  WSIX  Bcstg.  Station— Mod.  of  CP  (BPCT- 
532)  as  mod.,  which  authorized  new  tv  station  for 
extension  of  completion  date  to  3-29-55  (BMPCT- 
2451). 

KROD-TV  El  Paso,  Tex.,  El  Paso  Times  Inc. — 

Mod.  of  CP  (BPCT-673)  as  mod.,  which  authorized 
new  tv  station  for  extension  of  completion  date  to 
3-30-55  (BMPCT-2453). 

WTAP  (TV)  Parkersburg,  W.  Va.,  West  Virginia 
Enterprises  Inc.— Mod.  of  CP  (BPCT-1295)  as 
mod.,  which  authorized  new  tv  station  for  exten- 
sion of  completion  date  to  4-1-55.  (BMPCT- 
2455). 


September  8  Decisions 

ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 

By  Hearing  Examiner  Isadore  A.  Honig 

Appalachian  Bcstg.  Co.,  Bristol,  Va. — By  Memo- 
randum Opinion  and  Order,  Appalachian's  Peti- 
tion of  August  12,  to  enlarge  the  issues  in  the 
ch.  5  proceeding  (Dockets  10879-80)  was  denied 
in  all  respects. 

By  Hearing  Examiner  Herbert  Sharfman 

WKAT  Inc.,  Miami  Beach,  Fla. — Granted  re- 
quest for  extension  of  time  to  October  15,  to  file 
proposed  corrections  of  the  transcript  in  ch.  10 
proceeding  (Dockets  9321  et  al)  (Action  of  9/2). 

Ordered  a  hearing  conference  to  be  held  on 
Sept.  8  to  discuss  a  "list  of  corrections"  to  its 
McFarland  data,  submitted  by  Zenith  Radio  Cor- 
poration with  its  letter  of  Aug.  19,  1954,  and  to 
which  general  objection  has  been  taken  by  Co- 
lumbia Broadcasting  System,  Inc.  (WBBM-TV), 
Chicago,  111.,  in  its  letter  of  Aug.  31,  1954  (Dock- 
ets 8917,  et  al — Channel  2  proceeding)  (Action 
9/3). 

By  Hearing  Examiner  H.  Gifford  Irion 

Piedmont  Electronics  and  Fixture  Corp.,  Char- 
lotte, N.  C. — Upon  oral  request  by  Piedmont, 
ordered  that  the  further  hearing  in  ch.  9  pro- 
ceeding be  continued  from  Sept.  13  to  Sept.  15 
(Dockets  8837,  et  al). 

By  Hearing  Examiner  J.  D.  Bond 
Great  Lakes  Bcstg.  Co.,  Toledo,  Ohio — Granted 
motion  for  extension  of  time  from  Sept.  7,  to 
Sept.  13.  for  the  exchange  of  further  information 
in  ch.  11  proceeding  (Dockets  11084,  et  al.). 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 

Actions  of  September  8 

Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown:  WFBC- 
TV  Greenville,  S.  C,  to  3-29-55;  KWFT-TV 
Wichita  Falls,  Tex.,  to  3-22-55. 

Actions  of  September  2 

Remote  Control 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control: 

WMTR  Morristown,  N.  J.;  KCBQ  San  Diego, 
Calif.;  KRIS  Corpus  Christi,  Tex.;  WTOB  Win- 
ston-Salem, N.  C;  KSML  Seminole,  Tex.;  KBLO 
Hot  Springs,  Ark. 

Modification  of  CP 

WWBG  Bowling  Green,  Ohio,  Howard  R.  Ward 

— Granted  Mod.  of  CP  to  change  type  transmitter 
and  specify  studio   location;    condition  (BMP- 

6605). 

KWTV  (TV)  Oklahoma  City,  Okla.,  Oklahoma 
Television  Corp.— Granted  Mod  of  CP  for  exten- 
sion of  completion  date  to  3-22-55. 

Actions  of  September  1 

Granted  License 

WMAR-TV  Baltimore,  Md.,  The  A.   S.  Abell 

Co.— Granted  license  for  changes  in  facilities  of 
tv  broadcast  station  (BLCT-183). 

Modification  of  CP 
KALB-TV  Alexandria,  La.,  Alexandria  Bcstg. 
Co —Granted  Mod.  of  CP  to  make  minor  antenna 
and  other  equipment  changes;  antenna  560  feet 
(BMPCT-2439). 

(Continued  on  page  139) 


ALLEN  KANDER 

cN.eqotialor 

FDR    THE    PURCHASE    AND  SALE 
□  F    RADIO    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401   Georgia   Savings  Bank  Bldg.    •    Atlanta  3,  Ga., 

LAmar  2036 


Page  134 


September  13,  1954 


Broadcasting 


Telecasting 


PROFESSIONAL  CARDS 

JANSKY  &  BAILEY  INC. 

cutive  Office* 

1735  De  Sales  St.,  N.  W. 
cm  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
•hington,  D.  C.         ADams  4-2414 
Membrr  AFCCE  ' 

JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  ' 

— Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE' 

GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerling  3-0111 
Washington  4,  D.  C. 

Member  AFCCE  ' 

mmercial  Radio  Equip.  Co. 

'  erett  L.  Dillard,  Gen.  Mgr. 
CRNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
D.  BOX  7037          JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  ' 

A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE' 

GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.       National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  ' 

Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  7-8215 
WASHINGTON  4,  D.  C. 

Member  AFCCE  ' 

— , — _ — 

FRANK  H.  MclNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE* 

RUSSELL  P.  MAY 

711  14th  St.,  N.  W.           Sheraton  Bldg. 
Washington  5,  D.  C.          REpublic  7-3984 

Member  AFCCE  * 

WELDON  &  CARR 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.             Dallas,  Texa> 
1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 

Member  AFCCE  ' 

PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5670 
Washington  5,  D.  C. 

Member  A  FCCE  ' 

KEAR  &  KENNEDY 

2  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 

A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE* 

GUY  C.  HUTCHESON 

P.  O.  Box  32               AR.  4-8721 
1100  W.  Abram 
ARLINGTON,  TEXAS 

ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 

LYNNE  C.  SMEBY 

Registered  Professional  Engineer" 

1  G  St.,  N.  W.                EX  3-8073 
WASHINGTON  5,  D.  C. 

GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Tele  vision- 
Electronict-Communications 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-ttSO— Executive  S-SS61 
(Nights-holidays,  Lockwood  5-1819) 
Member  AFCCE  * 

WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 

WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  ' 

ROBERT  L.  HAMMETT 

ONSULTING  RADIO  ENGINEER 

821  MARKET  STREET 
AN  FRANCISCO  3,  CALIFORNIA 
SUTTER  1-7545 

JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.                 Hiland  7010 
KANSAS  CITY,  MISSOURI 

Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.          NA.  8-2698 
1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 

CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  ' 

These  Engineers  .  .  . 

ARE  AMONG  THE 

QUALIFIED  ENGINEERING 

is  of  paramount  importance  in  get- 

IF YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

FOREMOST 
IN  THE  FIELD 

ting  your  station  (AM,  TV  or  FM ) 
on  the  air  and  keeping  it  there 

contact 

Broadcasting  •  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 

Member  AFCCE' 

SERVICE  D 

IRECTORY 

ustom-Built  Equipment 
J.  S.  RECORDING  CO. 

121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 

COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duly  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 

SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among    them,    the  decision-making 
station   owners   and   managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 

TO  ADVERTISE  IN  THE 
SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D  C 

Broadcasting    •  Telecasting 

September  13,  1954    •    Page  135 

CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.  Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20<S  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 

$2.00  minimum. 

All  other  classifications  30^  per  word — $h-00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Manager.  Young,  active,  must  have  had  previous 
experience  as  general  manager  and  sales  manager 
small  station.  Unusual  opportunity  to  break  into 
metropolitan  market  as  manager.   Box  743D,  B-T. 


Commercial  manager;  radio  broadcasting  station 
in.  midwest;  experienced,  high-calibre,  well 
versed  advertising  man  experienced  in  making 
agency  calls  in  New  York,  Chicago,  etc.,  and  di- 
recting and  trouble  shooting  local  sales;  excellent 
opportunity  for  the  right  man.    Box  617E,  B«T. 


Excellent  Pacific  northwest  opportunity  cost- 
conscious  manager;  small  market;  preferably 
willing  share  earnings,  buy  interest.  Write  com- 
pletely.   Box  621E,  B»T. 


1  kw  daytimer  wants  manager  for  Ozark,  Ala- 
bama. Hard  work,  must  sell,  manage,  announce. 
Good  salary.  Apply  Bert  Bank,  WTBC,  Tusca- 
loosa, Alabama. 


Salesmen 


Excellent  financial,  lifetime  opportunity  for  hard- 
hitting successful  salesmen  for  Boston,  Detroit, 
Chicago  and  Pittsburgh  areas.  Travel  expenses, 
salary  and  liberal  commission.    Box  999D,  B«T. 


Salesman — Top  audience  station  in  market  has 
opening  for  energetic  salesman.  Liberal  commis- 
sion. This  Pennsylvania  station  affiliated  with 
number  one  network.  Box  523E,  B«T. 


Can  you  sell  radio  in  a  north  central  city  over 
a  hundred  thousand  population?  Leader  of  two 
stations,  independent,  salary,  commission,  perma- 
nent, best  opportunity,  no  hamstringing.  Send 
full  details.   Box  572E,  B«T. 


Guaranteed  $300.00  monthly  draw  against  15%  to 
experienced,  hardworking,  ambitious  salesman. 
By  local,  livewire  station  in  eastern  Carolina, 
expanding  sales  force.  No  house  accounts.  Beau- 
tiful, booming  small  city.  Competitive  market. 
Prefer  man  familiar  southeastern  selling.  Write 
or  wire  Box  616E,  B«T. 


Permanent  position  with  North  Carolina  station 
for  an  aggressive,  experienced  salesman,  willing 
to  work.  Must  furnish  references.  Base  plus 
commission.    Box  638E,  B-T. 


Want  salesman  for  1000  watt  midwest  independ- 
ent. Easy  selling  for  man  who  can  sell  special 
events.  Exceptional  position  with  opportunity 
for  advancement.    Box  640E,  B-T. 


Experienced  radio  salesman  wanted.  Good  op- 
portunity for  man  willing  to  work.  Potential 
high.    Contact  KASI,  Ames,  Iowa. 


Salesman,  Pontiac,  Michigan,  new  500  w  fulltime. 
Prefer  man  familiar  with  Detroit-Pontiac  market 
or  Michigan  area.  Salary  plus  commission.  Must 
have  experience  and  good  sales  record.  Excellent 
potential  for  outstanding  income  for  right  man. 
Letter  only.  Please  send  recent  photo,  references 
and  background  first  letter.  Strictly  confidential. 
Send  application  to  O.  W.  Myers,  WABJ,  Adrian, 
Michigan. 


WKBH,  5,000  watt  NBC,  LaCrosse,  Wisconsin, 
needs  experienced  local  salesman.  Permanent, 
attractive  proposition.  Send  background,  resume 
and  recent  photo  to  Robert  Morrison,  Sales  Man- 
ager. 


Announcers 


1st  combo,  salesmen  and  announcers.  Indiana. 
Box  458E,  B«T. 


Radio  announcer  for  NBC  affiliate  in  southwest. 
Prefer  married  man  with  some  experience.  Write 
giving  qualifications,  references  and  salary  ex- 
pected.   Box  577E,  B»T. 


Combination  early  morning  man;  sports  an- 
nouncer. Needed  immediately  for  sports- 
minded,  wide-awake,  progressive  station.  Only 
experienced  need  apply.    Box  602E,  B»T. 


Help  Wanted— (Cont'd) 


Florida:  Staff  announcer-DJ  who  can  specialize 
as  hillbilly  DJ.  Chance  to  sell  on  your  show. 
Send  tape  and  resume.    Box  623E,  B«T. 


Announcer-copywriter.  1st  phone  preferable. 
Arizona  kilowatt.  Mutual  affiliate.  $1.62%  per 
hour.  Send  audition  and  resume  to  Box  627E, 
B-T. 


Local  midwest  network  radio  station  wants  ex- 
perienced announcer.    Box  635E,  B»T. 


Need  experienced  announcer,  sports  and  general 
staff  work.  Permanent,  good  working  conditions. 
Write  D.  A.  Wommack,  KALT,  Atlanta,  Texas. 


Combination  announcer-engineer,  first  class  tick- 
et. No  maintenance,  mostly  announcing.  Needed 
immediately.  Write  or  wire  Sam  W.  Anderson, 
Manager,  KFFA,  Helena,  Arkansas. 


Needed — announcer  with  good  resonant  voice. 
One  year's  experience  necessary.  Start  $50  for 
40  hours.  Advancement  depends  on  you.  Send 
tape  and  picture  to  WBBB,  Burlington,  North 
Carolina. 


Needed  immediately,  announcer.  $60.00.  week  to 
start.    Apply  at  WGWC,  Selma,  Alabama. 


Hillbilly  DJ  wanted.  Short  hours,  good  pay. 
Position  open  in  one  of  the  south's  richest 
counties.  Good  opportunity  for  extra  com- 
pensation.    WKUL,    Cullman,  Alabama. 


If  you're  a  good  announcer,  we  need  you.  You 
must  be  experienced,  you  must  know  how  to  sell 
on  the  air.  Competitive  Washington,  D.  C,  mar- 
ket. Salary  plus  talent.  Send  tape  with  first  let- 
ter, WPIK,  Virginia  Theatre  Building,  Alexandria, 
Virginia. 


Technical 


Station  needs  first  class  engineer  with  ability  to 
announce  well.  Apply  by  letter  only.  Box  548E, 
B-T. 


First  class  technicians  needed.  Union  scale.  Am- 
tv  newspaper  owned  operation.   Box  561E,  B»T. 


First  class  engineer  capable  of  keeping  250  watt 
station  on  the  air.  Must  be  able  to  announce. 
$85  for  48  hours.  Apply  WJIG,  Tullahoma,  Tenn., 
at  once. 


Wanted  chief  engineer  and  announcer,  1000 
watt  Gates  equipped,  daytime  station.  Re- 
mote control  operated.  Must  be  qualified  to 
maintain  equipment.  Good  salary  and  bright 
future  for  right  man  who  wants  to  settle  down. 
Apply   KJIM,   Box   2673   Beaumont,  Texas. 


First  phone  operator,  network  station.  WSYB, 
Rutland,  Vermont. 


Production-Programming,  Others 


Executive  secretary  (female)  with  experience  in 
radio  for  position  in  mid-Atlantic  states.  Prefer- 
able knowledge  acquired  in  smaller  operations. 
Unique  opportunity.    Box  802D,  B«T. 


Copywriter  .  .  .  male  or  female.  Will  also  do 
airwork.  Send  sample  copy,  tape,  photo  to 
WBRN,  Big  Rapids,  Michigan. 


Working  news  director,  man  or  woman,  capable 
heading  news  bureau  and  gathering  and  writing 
local  news  and  editing  and  rewrite  wire  news. 
Salary  begins  one  hundred  and  fifteen  per  week. 
Air  transportation  advanced.  Airmail  resume, 
ability,  experience  and  date  available  to  Nancy 
Warner,  Radio  Anchorage  Inc.,  Box  1960,  Anchor- 
age, Alaska. 


Help  Wanted— (Cont'd) 


Television 


Announcer 


Michigan  tv  station  needs  immediately,  one  news- 
caster and  one  general  announcer,  latter  prefer- 
ably with  farm,  weather  and  hunting-fishing 
background,  but  will  consider  all.  Applicants 
with  Michigan  background  preferred.  Box  611E, 
B-T. 


Situations  Wanted 


Managerial 


General  manager — over  20  years  experience. 
Familiar  all  phases  radio-uhf  tv.  Excellent 
references.     Box  606E,  B-T. 


Manager  available.  New  or  established  small 
station.  Excellent  record,  references.  Box  629E, 
B«T. 


Salesmen 


Young  man,  background  in  sales,  advertising, 
merchandising,  copy,  programming  and  produc- 
tion. Seeks  position  as  time  or  film  sales  or 
buyer.    Box  645E,  B-T. 


Salesman:  4%  years  excellent  experience.  Desire 
to  relocate  in  larger  town  but  will  consider  right 
deal  in  small  town.  Will  do  combination  work, 
DJ,  or  play-by-play.   27,  married.   Box  648E,  B«T. 


Salesman.  Young — aggressive — dynamic.  Wants 
good  deal.  Les  Lazarus,  52  Cuttler  Street,  Win- 
throp,  Mass. 


Announcers 


Football  announcer  .  .  .  seven  years  experience 
.  .  .  fine  voice,  best  of  references.  Box  310E, 
B»T. 


Announcer,  six  years  experience.  Three  years  at 
present  station.  Seeking  larger  market.  Excel- 
lent references.  Box  515E,  B«T. 


Negro  announcer-DJ.  Tape,  references.  Trained 
voice.    Mr.  Rhythm  Blues.    Box  532E,  B«T. 


Announcer,  combo,  newscaster,  DJ,  can  write 
good  copy.  Available  immediately.  Box  563E, 
B-T. 


First  phone.  Write  copy,  edit  news.  Emphasis 
announcing.   4  years.   Box  590E,  B«T. 


Staff  announcer  with  four  years  experience 
desires  Florida,  will  pay  expenses.  Box  592E, 
B-T. 


Ambitious,  experienced,  versatile  announcer. 
Married,  veteran.  Desire  permanency.  Chance 
for  advancement.    Box  593E,  B«T. 


Announcer,  2%  years  radio  experience.  Desire 
locate  east  or  south.    Box  599E,  B»T. 


Experienced  announcer,  radio  and  tv,  NBC 
trained,  college  grad.  Married — now  employed. 
Box  610E,  B«T. 


You  name  it,  I've  got  it.  Experienced  radio-tele- 
vision-deejay, sports,  news,  continuity.  Versatil- 
ity plus!  Dynamic  personality.  Sure  fire  pro- 
moter.   Box  612E,  B-T. 


Announcer-combination.  Four  years  experience 
as  DJ,  with  CBS  10,000  watt  affiliate.  Can  write 
selling  copy.  Age  29,  college  graduate,  single. 
Box  619E,  B»T. 


No  claim  fame.  Eight  years  proven;  not  liability. 
Versatile.  Tv-radio.  Employed  major  market. 
Married,  not  drifter.  Box  622E,  B«T. 


Good  music— newsman,  3  years.  B.A.  degree, 
married,  draft  exempt.  Employed.  Southern 
Florida.   Tape,  resume.   Box  624E,  B«T. 


Announcer,  control  board  operator.  Reliable,  two 
years  experience— desires  staff  connection.  News- 
deejay.  Strong  on  commercials— travel.  Avail- 
able immediately.   Resume,  tape.   Box  625E,  B»T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Confd) 


Situations  Wanted — (Cont'd) 


Open  for  offers — no  commercial  experienci 
former  university  staff.   Box  634E.  B«T. 


Announcer — news,  music,  good  selling  voice. 
Tape,  photo  on  request.   Box  639E.  B'T. 


Experienced  announcer,  network,  independent. 
Excellent  news.  Commercials.  DJ.  Deep  voice. 
Relaxed  delivery.  Operate  board.  Tape,  top  ref- 
erences.  Box  644E,  B'T. 


Announcer — smooth  commercials,  news,  dee  jay, 
experience  light,  future  bright.  Gerrv  Borak,  254 
East  56th  Street,  Brooklyn  3,  New  York.  Ever- 
green 5-4256. 


Accomplished  staff  announcer,  strong  sports 
background,  platter  personality,  experienced  MC 
and  vocalist.  Married,  veteran,  tape,  references. 
Ed  Byrne,  167  E.  99th  Street.  New  York  29,  N.  Y. 


Announcer,  26,  experienced.  Strong  on  news,  play- 
by-play.  DJ.  Operate  board.  Veteran.  Travel. 
Tape,  resume.  Dick  Kent.  1704  West  Virginia 
Avenue  N.  E.,  Washington,  D.  C.  Telephone 
LI  6-3890. 


Negro  D. J— experienced  in  commercial  reading 
and  writing,  newscasting,  control  board.  Holds 
3rd  class  license — excellent  health — single.  Cam- 
bridge graduate.  Resume  and  tape  on  request. 
Dave  Oliver,  31-34  98th  Street.  Corona,  Long 
Island,  N.  Y.    HAvermver  9-0957. 


Early  morning  DJ  team,  man  and  woman,  "kid- 
napers of  competitors  audiences".  Large  or  small 
stations  having  tough  morning  competition  should 
be  interested.  Staff  or  contract  with  talent.  Cap- 
able on  other  shows.  Both  operate  board,  third 
tickets.  Desire  opportunity  to  sell,  also.  Present 
employer  best  reference.  Available  immediately. 
Phone  Ted  Roberts  or  Jan  Evans,  8  to  12  noon, 
Spartanburg,  S.  C,  3-1400,  or  wire  260  Hydrick 
Street. 


Announcer,  some  experience,  smooth  news,  dee- 
jay, commercials.  High  potential.  Mark  Shore, 
751  East  178th  Street.  Bronx  57,  New  York. 
CYpress  9-3437. 


Experienced  announcer.  Network  affiliate  and 
indie  background.  Strong  music,  news,  sports. 
College  grad,  single,  27.  Summit  6-6306-J,  New 
Jersey. 


Technical 


Engineer,  1st  phone,  6  years  experience  all 
phases  am-fm  broadcasting.  Presently  employed. 
Seek  permanent  employment  with  well  estab- 
lished station.    Will  travel.    Box  26E,  B'T. 


Engineer,   1st  phone.  Five  years  experience, 

transmitter,    remotes,  maintenance.  Available 

immediately.  Prefer  middle-west.  Box  595E, 
B-T. 


Straight  engineer,  4  years  experience,  first  phone, 
ham  license,  now  available.   Box  597E,  B'T. 


Engineer,  single,  first  phone,  two  years  experi- 
ence am-fm  broadcasting.  Conscientious  oper- 
ator, thorough  technician.  Available  for  perma- 
nent emplovment  anvwhere.  Wages  secondary. 
Box  608E,  B'T. 


Have  good  straight  engineer  with  1st  class  license 
available  for  employment.  Married,  40,  has  car, 
7  years  commercial  radio  experience.  Can  an- 
nounce in  emergency.  Interested  in  position, 
Maryland,  Virginia,  Pennsylvania  or  West  Vir- 
ginia. Leaving  us  because  of  switch  to  combo 
operation.  Recommend  him  hignlv.  Contact  C. 
Leslie  Goliday,  WEPM,  Martinsburg,  W.  Va. 


Engineer,  experienced,  1st  license,  veteran,  age 
27,  single,  car.  Write  Robert  Gray,  20-19  20th 
Street,  Astoria  5,  Long  Island. 


First  phone,  5  years  transmitters,  remotes,  con- 
sole, recording.  Age  27,  married,  car.  Can't 
announce,  prefer  Carolinas.  R.  Munford,  Box 
257,  Blythe  Island,  Brunswick,  Georga.  Phone 
2242-XJ. 


Studio  technician — Television  Workshop  graduate. 
Experienced  all  technical  phases.  Go  anywhere: 
salary  unimportant;  right  opportunity.  Warren 
Starr,  152  E.  94th  Street,  New  York  City,  N.  Y. 

Production-Programming,  Others,  etc. 


Continuity  writer.  Ten  years  radio.  Experienced 
all  phases  station  routine  250  w  to  50  kw,  includ- 
ing four  years  top  rated  DJ  show.  34,  single,  col- 
lege. Excellent  recommendations.  Presently 
continuity  director  Ohio  kilowatt.  Available  two 
weeks.    Box  542E,  B'T. 


Male  copywriter-announcer,  five  years  radio-tv. 
Available  immediately  all-around  duty.  Box 
558E,  B'T. 


News  editor-writer.  Five  years  national  radio 
network.  2  years  newspaper.  1  year  public  rela- 
tions, plus  journalism  degree.  Thoroughly  com- 
petent most  phases  radio.  Single,  31.  Will  con- 
sider any  offer.  Box  604E,  B'T. 


Top  man  available  Sept.  15th  .  .  .  radio  or  tv. 
News  editor  .  .  .  DJ  .  .  .  spot  sales  results 
excellent  .  .  .  tv  pitch  man.  Must  be  permanent. 
Box  609E,  B'T. 


Continuity  writer,  experienced,  male  with  A.B. 
degree  in  radio,  prefers  south.    Box  626E,  B'T. 


Successful,  experienced  PD  seeks  executive  posi- 
tion, larger  station.  Best  references.  Box  630E, 
B'T. 


Television 


Situations  Wanted 


Announcers 


Married,  31  years  old,  two  children,  10  years  ex- 
perience radio  and  television  as  exceptionally 
good  staff  announcer.  Extremely  versatile  as  per- 
former. Immediate  availability.  Desire  perma- 
nent position  with  eastern  television  station.  Box 
545E,  B'T. 


Looking  for  a  top  radio-tv  personality  to  head 
your  tv  sports  operation??  Now  "hear  this" — 
highly  successful  in  million  plus  market  in 
twenty-five  thousand  bracket  for  past  several 
years.  Offer  tremendous  experience  in  all  sports 
— radio-tv.  Baseball — major  league  and  triple  A, 
both  radio  and  tv.  Ditto  basketball,  football, 
hockey,  golf,  tennis  and  boxing.  Add  daily 
shows  in  both  media.  Movie  and  production 
experience.  Graduate  school  education  and  pub- 
he  relations  training.  Polished  after  dinner 
speaker.  Interested?  Anv  correspondence  must 
be  confidential.    Box  618E,  B'T. 


Now  available— sports  director,  all-around  sports 
experience  in  tv  and  am.  Now  at  50  kw  am,  100 
kw.  tv,  southwest  metropolitan,  NBC  affiliate. 
Economy  wave  eliminating  job,  desire  relocation 
sports  minded  area,  emphasis  on  tv.  Good  back- 
ground as  staffer,  on  camera  commercials,  can 
build  sports  audience.  Discuss  salary.  Married. 
Tape,  top  references  present  employer.  Location 
unimportant  if  conditions  satisfactory.  Box  628E, 
B'T. 


Technical 


Tv  studio,  transmitter,  am,  fm  experience,  first 
phone,  announcer,  married,  veteran.  East  coast 
preferred.    Box  594E,  B'T. 


Employed  am  transmitter  engineer,  first  phone, 
two  years'  video  education  seeking  tv  opportu- 
nity.   Box  601E,  B'T. 


Television  transmitter  engineer,  2>2  years  experi- 
ence high  power  vhf,  desires  to  relocate.  Box 
615E,  B'T. 


Production-Programming,  Others 


Television  producer-director.  Four  years  experi- 
ence all  phases  television  including  engineering. 
Diversified  background,  sales  promotion,  teach- 
ing. Seeks  position  with  progressive  vhf  tv  sta- 
tion or  agency.  Family  man,  available  immediate- 
ly. Inquiries  answered  promptly.  Box  598E,  B'T. 


TV  producer-director — major  market  experience, 
competent,  creative,  commercial.   Box  598E,  B'T. 


Film  editor,  year  experience,  single,  vet.  Have 
good  photographic  background.  West  Coast  pre- 
ferred but  will  relocate  anywhere.  Box  600E, 
B'T. 


Programming.  Feminine  apprentice  producer. 
Ideas.  Continuity.  Train  talent.  Promotion. 
Southern.    Box  605E,  B'T. 


Top  calibre  program  manager  and  announcer,  37, 
who  programs  for  sales  because  he  knows  sales. 
Past  4  years  partner  Hollywood  advertising 
agency;  17  years  all  phases  tv-radio.  Want  per- 
manent location  tv-radio  medium  market.  Finest 
references,  photo,  details.    Box  620E,  B-T. 


Got  CP?  Thoroughly  experienced  PD  put  suc- 
cessful station  on  air.  Can  do  same  for  you.  Box 
631E,  B'T. 


PD,  five  years'  radio-tv  experience,  seeking  su- 
pervisory position  (programming,  production, 
continuity)  larger  station.  College  graduate. 
Box  632E,  B'T. 


For  Sale 


Stations 


1000  watt  Rocky  Mountain  daytime  grossing  about 
S75.000  annually.  Excellent  terms  to  capable  op- 
erator.  All  or  control.   Box  551E,  B'T. 


Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose, 
Los  Angeles  29,  California. 


Radio  and  television  stations  bought  and  sold 
Theatre  Exchange.  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment,  etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.  Box  964D.  B«T. 


For  Sale.  560  ft.  3VB"  Andrew  452  line.  4,  3Va" 
90°  bends,  3,  1%"  to  3Vb"  reducers,  1,  3YB"  end  seal 
8,  3\'a"  support  hangers.  Make  offer.  Box  389E, 
B»T. 


RCA  TF  5A  tv  antenna  for  channels  4,  5  and  6. 
Like  new.  Available  at  almost  half  cost,  boxed 
ready  for  delivery.    Write  Box  533E,  B«T. 


One  kw,  Raytheon  transmitter,  four  years  old. 
Excellent  condition — tuned  for  960  kc.  Available 
immediately.  Make  offer.  Michigan.  Box  607E, 
B'T. 


Remote  control  unit  for  transmitter  operation. 
Meets  FCC  requirements.  Only  $795.00.  Box 
636E.  B'T. 


20  kw,  high  band  vhf  transmitter  available  1 
January.  Also,  channel  11,  12  bay  antenna  and 
diplexer.    Box  641E,  B'T. 


400  records  and  transcriptions — plus  audio  equip- 
ment for  quick  sale.  List  on  request.  Box  643E, 
B'T. 


375  foot  Wincharger  tower  ready.  Good  paint. 
$5,700  new,  $2,750.    WDIA,  Memphis,  Tenn. 


103  ft.  Blaw-Knox  self-supporting  tower  and  in- 
sulators, available  dismantled — highest  bidder. 
Also  2  bay  General  Electric  antenna  and  mast. 
Graydon  Ausmus,  WUOA,  University,  Alabama. 


480'  of  6V8"  Andrew's  coaxial  feedline,  complete 
with  gas  barriers,  angle  bends,  hangers  and  all 
miscellaneous  hardware.  A  fraction  of  original 
cost.  Tower  Contracting  Company,  Greenville, 
Mississippi. 


(Continued  on  next  page) 


THIS  IS  A  TRUE  STORY!!! 

There  was  a  salesman  working  for  a  station  in  a  large  Southern  city  making  §600.0  a 
year.  With  the  same  amount  of  sales,  he  would  have  made  §9000  working  for  us.  He 
joined  our  organization  and  after  three  months,  during  which  he  demonstrated  superior 
sales  ability,  he  moved  up  as  manager  of  one  of  our  stations  at  better  than  double  his 
last  year's  pay.  We  need  two  experienced,  sincere,  capable  salesmen,  as  we  are  expanding 
our  organization.  High  ratings,  aggressive  promotion,  competitive  rates  and  specialized 
appeal  make  our  station  highly  salable.  Now  carrying  more  local  and  national  business 
than  competitive  indies.  Excellent  guarantee,  15%  commission,  car  allowance,  annual 
performance  bonus.  Your  past  performance  record  will  be  carefully  checked.  Give  full 
details  first  letter,  including  late  photo. 

7>Ue  OH  faun 

505  BARONNE,  NEW  ORLEANS,  LA. 
NEW  ORLEANS     HOUSTON     BATON  ROUGE     LAKE  CHARLES 


Wanted  to  Buy 


Help  Wanted— (Cont'd) 


Help  Wanted— (Cont'd) 


Stations 


Experienced  broadcaster  wants  radio  station, 
small  or  medium  market,  east  or  south.  Prompt 
action  on  all  replies.  Confidential.  Box  562E, 
B-T.  

Private  party  will  purchase  250  w-1000  w  estab- 
lished am  station.  Eastern  Pa.,  N.  J.,  Delaware, 
or  Md.    Box  614E,  B»T. 


Equipment  Etc. 


5  kw  am  transmitter,  must  be  in  good  condition 
and  reasonably  priced.    Box  581E,  B«T. 

250  watt  am  transmitter  with  monitors,  limiting 
amplifiers  and  two  insulated  guyed  towers,  one 
200  feet  and  the  300  feet  with  lights.  Also  160  feet 
Andrew  type  452  3Ye  inch  transmission  line.  Box 
613E,  B-T.  

Low  power  fm  transmitter  and  associated  equip- 
ment. Advise  lowest  cash  price  and  full  particu- 
lars.    Box  637E,  B-T.  

Studio  transmitter  link  with  transmitter  and  re- 
ceiver for  am.  Please  state  condition,  frequency 
and  asking  price.  Contact  WMPM,  Smithfield, 
North  Carolina. 

Want  good  used  1000  watt  FCC  approved,  com- 
mercially built  am  transmitter.  A.  P.  Marsh, 
Box  406,  Bedford,  Va. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood. California. 


Help  Wanted 


SALES  EXECUTIVE 

WE  WANT  TOP-FLIGHT  EX- 
ECUTIVE WORTH  AT  LEAST 
#12,000  TO  #15,000  PER  YEAR 
TO  MANAGE  SALES  DEPT. 
MIDWEST  RADIO-TELEVI- 
SION OPERATION.  Must  have 
outstanding  administrative  ability 
and  be  thoroughly  experienced  in 
sales.  We  are  a  pre-freeze-network- 
VHF- 100,000  watt -first -50 -market 
station-radio  20  years.  Include  pho- 
to and  detailed  record  of  your  ex- 
perience in  application. 

Box  5 HE,  B*T 


This  is  a  story  about  a 
Texas  Cancellation 

G.  F.  Roberts  of  KGKL,  San  Angelo, 
Texas,  writes: 

"Please  cancel  our  ad.  Sold  equipment 
day  of  publication.  Absolutely  amazed 
at  response." 

We  don't  like  to  deal  with  cancellations  at 
B-T.  But  we  are  happy  that  we  helped  Mr. 
Roberts  sell  his  equipment  with  one  classi- 
fied ad  insertion. 

If  you  have  any  equipment  gathering 
dust  in  your  station,  why  not  try  B«T  and 
see  what  results  we  can  get  for  you,  too. 


» 


LIVE  MAN  NEEDED 
IN  HAWAII 

Don't  wait  till  you're  dead  to  go  to 
Heaven!  Come  to  heavenly  Hawaii  as 
Sales  Manager  if  you  can  sell  radio  for 
HAWAII'S  BIG  STATION,  with  ideas, 
gimmicks,  promotion.  Air  mail  experience, 
references,  salary  requirements  to:  Fin 
Hollinger,  KPOA,  Honolulu.  Send  carbon 
copy  of  your  letter  for  interview  appoint- 
ment to:  Radio  Hawaii  Inc.,  42  0  Lexington 
Ave.,  New  York  City,  N.  Y.  Telephone 


i    MUrray  Hill  6-4686.  j 


Announcer 


CALIFORNIA  RADIO 
STATION  NEEDS 
ANNOUNCER  WITH  FIRST 
PHONE 

Experienced,  top-flight  announcer  for 
top  station  in  ideal  California  market. 
Must  have  first  ticket.  Authoritative 
news,  competent,  friendly  DJ  work, 
strong  on  commercials  of  all  kinds, 
including  production  know-how.  Ex- 
cellent opportunity.  Send  complete 
resume  including  schooling,  all  jobs 
held,  references,  photo  and  tape  dem- 
onstrating commez'cials  cut  at  7% 
RPM  to 

Box  642E,  B*T 


^>  <§>      <$><§>      <^<|>  <$>  <§>  <§>  <§>  <§><§><§><§>  <$>      <§><§><$>  #  <§> 


WOMAN  RADIO 
PERSONALITY 

who  can  project  herself  to  a  <§> 


4> 
<§> 

J  woman's  radio  audience.    Must  be  ^ 

<§>  attractive,  pleasant  disposition  and  <§> 

J  capable  of  calling  on  housewives  in  J 

<§>  conjunction  with  program  produc-  <$> 

J  tion.     Also   must   have   air-work  "f 

■§>  record.  <§, 


Permanent  position  available  in  Mid- 
west. Send  resume  and  tape,  if 
available,  for  interview  to: 

Radio  Hawaii  Inc. 
420  Lexington  Avenue 
New  York  17,  N.  Y. 
MUrray  Hill  6-4686 


AVAILABLE  IMMEDIATELY 

TELEVISION  TRANSMITTER 


VIRGIN  ISLAND  STATION 

NEEDS  EXPERIENCED  ANNOUNCER 

If  you  are  looking  for  a  veritable  "para- 
dise" in  which  to  live  and  work  we  have 
an  immediate  opening  for  a  thoroughly 
experienced  announcer.  Send  complete 
details  first  letter  to  Bill  Greer,  General 
Manager,  Radio  Station  WSTA,  St.  Thom- 
as, Virgin  Islands. 


Situations  Wanted 


Managerial 


experienced  radio-tv-newspaper 

MANAGER 

available  September  1st 

Would  like  chance  to  manage  station. 
Prefer  radio-TV  combination  but  can 
handle  either  radio  or  TV  management. 
Background  include  15  years,  sales  man- 
ager; 2  years  TV  (opened  station)  plus 
several  years  newspaper  selling.  Active 
in  civic  affairs;  director  state  broadcast- 
ers, symphony  orchestra,  sales  managers 
club,  well  known  among  networks,  na- 
tional agencies.  If  you  want  a  hard- 
working, economy  minded  manager,  an 
interview  can  be  arranged  promptly.  Free 
to  go  anywhere  (unmarried). 

Box  487E,  B*T 


Production-Programming,  Others 


3H£ 


Box  646E.  B.T. 


DIRECTOR  OF  EDUCATION 
AND  RESEARCH 

For  the  past  ten  years,  broad  experience 
with  KMBC-KFRM  and  KMBC-TV  of  Kan- 
sas City — stations  long  noted  for  activities 
in  public  service  and  research.  .  .  .  Earlier 
background  includes  1 5  years  teaching  in 
music  department  major  university.  Ph.D. 
degree  in  Education,  Radio  Education  and 
Music  .  .  .  Can  plan  educational  broadcasts 
in  Radio-TV,  with  school,  university  and 
civic  officials,  and/or  develop  market-au- 
dience research  valuable  to  management 
and  sales. 

Charles  F.  Church  Jr. 

8  09  W.  Truman  Rd.      Independence,  Mo. 
Telephone:  Clifton  8947 


NEWSCASTER 

NEWSCASTING  that's  colorful,  warm,  authoritative, 
distinctively  different,  plus  enterprising  news-sense  hold 
highest  ratings  &  A- 1  sponsors  at  5  kw  Midwest  net 
where  I'm  employed.  Long,  thorough  experience.  High- 
ly competent  all  phases  broadcast  news,  special  events. 
Mature;  B.S.:  former  newspaperman;  award  winner: 
good  appearance.  SDX  &  RTNDA.  Want  major  mar- 
ket, radio  or  TV,  where  my  ability  &  work  investment 
can  produce  greater  returns. 


RCA-TT5A  Transmitter,  Channel  7-13,  perfect  condition. 
Also  console,  diplexer,  dummy  load,  RCA  six  (6)  bay  an- 
tenna and  tower. 

Make  offer  for  lot  or  part.    Terms  can  be  arranged. 

Bremer  Broadcasting  Corp. 

1020  Broad  Street 
Newark  2,  New  Jersey 


Television 


Situations  Wanted 


Managerial 


FUTURE  WANTED 

Experienced  broadcasting  executive  offers  unique 
versatility  in  AM  and  TV  in  exchange  for  oppor- 
tunity in  preferred  market.  Now  General  Man- 
ager of  profitable  VHF,  seeking  management  or 
other  key  position  in  TV  or  AM-TV  operation. 
Will  consider  agency  or  network  opening  where 
broad  knowledge  gained  in  19  years  station  ex- 
perience can  be  utilized.  Family  man,  sober,  re- 
sponsible, best  references.  Ready  to  permanently 
re-establish  with  an  organization  offering  a 
future. 

Box  647E,  B»T. 


Situations  Wanted — (Cont'd) 


FOR  THE  RECORD 


SALES  UP  400%! 

Do  you  believe  sales  result  from  hard 
work?  I  do.  Presently  TV  Sales  Manager 
of  NBC  Basic  in  one  of  the  top  ten  mar- 
kets, one  of  the  nation's  toughest.  Quad- 
rupled station  sales  in  two  years.  Aggres- 
sive, shirt-sleeved  Sales  Manager  who  be- 
lieves in  making  calls  and  training  his 
salsmen.  Outstanding  record  of  accomplish- 
ment which  will  speak  for  itself.  Seek 
Sales  Management  position  with  station 
which  has  the  will  to  win. 

Box  591E,  B»T. 


—  Experienced  TV  Experience  — 

Young  highly  experienced  television  executive  desires 
managerial  position  preferably  cn  West  Coast.  Cur- 
rently employed.  Television  career  started  1939  with 
Eastern  TV  station.  15  years  definite,  competent  tele- 
vision experience  in  EVERY  department.  Formerly 
New  York  City,  now  on  West  Coast.  Ability-character 
references  available.  Offer:  smooth  running,  meticulous 
operation,  happy  personnel,  profitable  programming, 
excellent  agency  contacts,  top  direction,  proved  creative 
ability  producing,  precise  film  editing,  top  video-audio 
direction,  plus  live  announcer  background  many  top 
commercial  network  television  shows.  Happily  married 
family  man  seeking  permanent  salaried-percentage  offer 
in  growing  market.  Would  consider  position  under  man- 
ager, if  attractive.  Personal  interview  upon  request. 
Write  Box  603E,  B.T. 


Continuity  Director 

Client  Service  Director 

Commercial  Production  Manager 
Large  &  small  station  radio-TV  experi- 
ence. Supervised  &  handled  copy,  cli- 
ents, campaigns,  cameras.  Successful  rec- 
ord. Top  references  include  previous 
employer.  College.  Desire  supervisory 
position,  larger  market.    Box  633E,  B»T. 


For  Sale 


=3F 


FOR  SALE 

404  foot  tower,  ideal  for  TV,  now 
used  for  FM.  IDECO,  triangular, 
non-insulated,  self-supporting,  perfect 
condition.  Located  in  Midwest.  Rea- 
sonably priced  for  prompt  disposal. 
Direct  inquiries  to: 

KRIEGER  &  JORGENSEN 

514  Wyatt  Building 
Washington  5,  D.  C. 
Phone:  Executive  3-1635 


Production-Programming,  Others,  etc. 


Exclusive  for  TV  News! 

•  Personable  authoritative  news- 
caster available. 

•  Distinctive  "Murrow  manner." 

•  Impressive  international  assign- 
ments. 

•  Let's  build  prestige  news  pro- 
gram together! 

Write  or  Wire 

JOHN  H.  LERCH 

404  Laurel  Avenue 
Wilmette,  Illinois 
PHOTO  —  TAPE  —  RESUME 


(Continued  from  page  134) 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown:  KRMA- 
TV  Denver,  Colo.,  to  3-1-55;  WSVA-TV  Harrison- 
burg, Va„  to  3-28-55;  WKDN-TV  Camden,  N.  J., 
to  3-28-55;  WJDM  (TV)  Panama  City,  Fla„  to 
3-21-55;  WOI-TV  Ames,  Iowa,  to  3-11-55;  WOOD- 
TV  (main  and  antenna)  Grand  Rapids,  Mich., 
to  3-30-55;  KVOL-TV  Lafayette,  La.,  to  3-24-55; 
WHCU-TV  Ithaca,  N.  Y.,  to  3-7-55. 

Actions  of  August  31 
Modification  of  CP 

The  following  were  granted  Mod.  of  CP's  for 
extension  of  completion  dates  as  shown:  WLEU- 
TV  Erie,  Pa.,  to  3-30-55;  KFIA,  (TV)  Anchorage, 
Alaska,  to  3-1-55;  WQXN-TV  Cincinnati,  Ohio, 
to  3-25-55. 

Actions  of  August  30 
Remote  Control 

The  following  stations  were  granted  authority 


For  Sale— (Cont'd) 


FOR  SALE 

GENERAL  ELECTRIC  TT-6-E,  5KW, 
HIGH  CHANNEL  TRANSMITTER 
AND  TY-28-H  12  BAY  ANTENNA. 
This  equipment  presently  in  use  will 
be  available  early  fall.  Reason  for 
selling,  duplicate  equipment  required 
for  relocation  of  transmitting  plant. 
Box  493D,  B»T. 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 
6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


Miscellaneous 


MANAGEMENT  CONSULTANTS 

Is  Your  Station  Losing  Money?  We 
Will  Put  it  in  the  Black;  If  it  is  Making, 
We  Will  Make  More! 
All  Station  Problems  Handled 


« 

f 


I 


I  Box  436E,  B»T.  I 


Employment  Service 


i 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive   Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  Sr  Radio  Manapement  Consultants 
708  Bond  Bldg..  Washington  5,  D.  C. 


to  operate  transmitters  by  remote  control : 

KTUE  Tulia,  Tex.;  WGKV  Charleston,  W.  V.; 
WSAZ  Huntington,  W.  Va.;  WPGH  Pittsburgh, 
Pa.;  WJAC  Johnstown,  Pa.;  WGRV  Greeneville, 
Tenn.;  WDLP,  Panama  City,  Fla. 

McFarland  Letters 

KLYN-TV  Amarillo,  Tex.,  Plains  Empire  Bcstg. 
Co. — Is  being  advised  that,  unless  KLYN-TV  in- 
forms the  Commission  within  20  days  that  it 
desires  a  hearing  on  its  application  (BMPCT- 
2394)  for  additional  time  to  construct  tv  station 
on  ch.  7,  said  application  will  be  dismissed, 
CP  cancelled,  and  call  letters  deleted.  (Com- 
missioner Hennock  dissented.) 

KHTV  Hibbing,  Minn.  North  Star  Television 
Co. — Is  being  advised  that,  unless  KHTV  informs 
the  Commission  within  20  days  that  it  desires 
a  hearing  on  its  application  (BMPCT-2412)  for 
additional  time  to  construct  TV  station  on  ch.  10, 
said  application  will  be  dismissed,  CP  cance'led, 
and  cail  letters  deleted.  (Commissioner  Hen- 
nock dissented.) 

WTHS-TV  Miami,  Fla.,  Lindsey  Hopkins  Voca- 
tional School  of  Dade  County  Board  of  Instruc- 
tion— Is  being  advised  that  application  (BMPET- 
38)  for  extension  of  completion  date  for 
non-commercial  educational  tv  station  (ch.  *2) 
indicates  necessity  of  a  hearing.  (Commissioner 
Hennock  dissented.) 

Renewal  of  License 

The  following  stations  were  granted  renewal  of 
licenses  on  a  regular  basis: 

KFDX  Wichita  Falls,  Tex.;  WRTI-FM  Phila- 
delphia, Pa.;  WCED-FM  DuBois,  Pa.;  WDLA 
Walton,  N.  Y.;  WKPA  New  Kensington,  Pa.; 
WHYN-AM-FM  Springfield.  Mass.;  WUSJ  Lock- 
port,  N.  Y.;  WEED-FM  Rockv  Mount,  N.  C; 
WARE  Ware,  Mass.;  WAFC  Staunton,  Va.: 
WAJR-AM-FM  Morgantown,  W.  Va.;  WANN 
Annapolis,  Md.:  WARL-AM-FM  Arlington,  Va.; 
WASA  Havre  de  Grace,  Md.;  WSAL  Annapolis, 
Md.;  WAVY  Portsmouth,  Va.;  WAYB  Waynes- 
boro, Va.;  WBBL  Richmond.  Va.;  WBLK  Clarks- 
burg, W.  Va.;  WBLT  Bedford  Va.:  WBOB  Galax, 
Va.;  WBOC  Salisbury,  Md.;  WBRW  Welch,  W. 
Va.;  WBTH  Williamson,  W.  Va.;  WBTM-AM-FM 
Danville,  Va.;  WCAW  Charleston,  W.  Va.; 
WCBM  Baltimore,  Md.;  WCEF  Parkersburg,  W. 
Va.;  WCHS  Charleston,  W.  Va.;  WCHV  Char- 
lottesville, Va.;  WCOM  Parkersburg,  W.  Va.; 
WCUM-AM-FM  Cumberland,  Md.;  WCVA  Cul- 
peper,  Va.;  WDJB-AM-FM,  Roanoke,  Va.; 
WDNE  Elkins,  W.  Va.;  WDYK  Cumberland,  Md.; 
WEAM  Arlington,  Va.;  WEIR  Weirton,  W.  Va.; 
WELC  Welch,  W.  Va.;  WEPM  Martinsburg,  W. 
Va.;  WETZ  New  Martinsville,  W.  Va.;  WFBR 
Baltimore,  Md.;  WFHG  Bristol,  Va.;  WFLO 
Farmville,  Va.:  WFMD  Frederick,  Md.;  WFTR 
Front  Royal,  Va.;  WFVA  Fredericksburg,  Va.: 
WGH-FM  Newport  News;  Va.-  WGKV-AM-FM 
Charleston,  W.  Va.;  WLSD  Big  Stone  Gap.  Va.: 
WLVA-AM-FM  Lynchburg,  Va.;  WMAL-AM-FM 
Washington,  D.  C;  WMBG  Richmond,  Va.: 
WMMN  Fairmont,  Va.;  WMVA-AM-FM  Martins- 
ville, Va.;  WNAV  Annapolis,  Md.;  WNNT  War- 
saw, Va.;  WNOR  Norfolk,  Va.;  WNRV  Narrows- 
Pearisburg,  Va.;  WNVA  Norton,  Va.;  WOAY-AM- 
FM  Oak  Hill,  W.  Va.;  WPAR-AM-FM  Parkersburg, 
W.  Va.;  WPDX  Clarksburg,  W.  Va.;  WPGC  Morn- 
ingside,  Md.;  WPIX  Alexandria,  Va.;  WPLH 
Huntington,  W.  Va.;  WPTX  Lexington  Park.  Md.; 
WPUV  Pulaski,  Va.:  WRAD  Radford,  Va.;  WRC- 
AM-FM  Washington,  D.  C;  WRIC  Richland,  Va.; 
WRIS  Roanoke,  Va.;  WRNL-AM-FM  Richmond, 
Va.;  WRON  Ronceverte.  W.  Va.;  WROV-AM-FM 
Roanoke,  Va.;  WSAZ  Huntington,  W.  Va.;  WSIG 
Mount  Jackson,  Va.;  WSIS  Roanoke,  Va.:  WSSV 
Petersburg,  Va.;  WSVA  Harrisonburg,  Va.: 
WSVS-AM-FM  Crewe,  Va.;  WTAR  Norfolk,  Va.; 
WTIP  Charleston,  W.  Va.;  WTON  Staunton.  Va.; 
WTTR  Westminster,,  Md.;  WVEC  HamDton.  Va.: 
WWW  Fairmont,  W.  Va.;  WWDC-AM-FM  Wash- 
ington. D.  C;  WWIN  Baltimore.  Md  :  WWNR 
Beckley,  W.  Va.;  WWOD-AM-FM  Lynchburg, 
Va.;  WYVE  Wvtheville,  Va. 


Texas  Network 
SWO.OOO.OO 

Fulltime  facility  in  rich  Texas 
area.  Market  represents  ideal 
situation  for  continued  top  earn- 
ings. Good  net  quick  position  in- 
cluded with  sale,  and  financing 
available  to  qualified  buyer. 


M  idwest  Independent 
&509000.00 

Owner-manager  can  really  make 
progress  with  this  daytime  station. 
Profitable  operation  with  economi- 
cal combined  facility.  Excellent 
one  station  market  with  diversified 
income.  Terms  only  S20,000.00 
down  and  balance  over  five  years. 


Appraisals     •     Negotiations     •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPSR  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbrook  2-5671-2 


Broadcasting 


Telecasting 


September  13,  1954     •    Page  139 


DUDES  AND  DON'TS 

or,  grammar  takes  a  vacation 


A  grandmotherly  librarian,  new  to  farm 
"^Mife,  was  out  to  learn  everything  in 
two  vacation  weeks. 

"Which  is  correct,"  she  asked  an  old 
hand,  "the  hen  is  sitting  or  the  hen  is 
setting?" 

"Lady,"  said  the  oldtimer,  "I  don't 
know  and  I  don't  care.  All  I  wonder 
about  is  when  she  cackles,  is  she  laying 
or  is  she  lying!" 

*    *    *  * 

An  Advertising  Man  came  to  a  dude 
ranch  for  a  well-earned  rest.  Very  first 
morning  they  shook  him  awake  at  4  a.m., 
told  him  it  was  time  to  saddle  up. 

"We  goin'  to  ride  wild  horses?"  he 
yawned. 

"Nope." 

"Then  why  we  have  to  sneak  up  on 
'em  in  the  dark?" 


Wild  horses  couldn't  drag  us  from  the 
commercial : 

Re.  tv:  NBC  now  ranks  KGNC-TV  first 
among  affiliates  for  total  primary  area 
coverage. 

Re.  a.m.:  KGNC  reaches  78  counties 
with  1  million  people  in  Texas,  New 
Mexico,  Kansas,  Oklahoma  and  Colo- 
rado. 

Re.  $:  Amarillo  is  1st  in  the  nation — 
again — in  per  family  retail  sales. 


IC  ©  li  €  -  AM  &  TV 

J  1 


Amarillo 


NBC  and  DuMONT  AFFILIATE 


AM:  10,000  watts,  710  kc.  TV:  channel  4.  Represented  Nationally  by  the  Katz  Agency 


Page  140    *    September  13,  1954 


Broadcasting   •  Telecasting 


FOR  THE  RECORD 


TELESTATUS 


September  13,  1954 


rv  Stations  on  the  Air  With  Market  Set  Count 
A.nd  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
:|nd  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
pective  set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
eparate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
bout  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B»T  estimate, 
stations  not  preceded  by  triangle  (►)  are  grantees,  not  yet  operating. 

ALABAMA 

Sirmingham — 

-  WABT  (13)  NBC.  ABC,  DuM;  Blair;  260,000 
-WBRC-TV  (6)  CBS;  Katz;  286,830 
WJLN-TV  (48)  12/10/52-Unknown 
Jecaturt — 

-WMSL-TV  (23)  Walker;  15,942 
Jothant — 

WTVY  (9)  7/2/54-12/25/54 
Iobilet — 

-WALA-TV  (10)  ABC,  CBS,  NBC;  Headley- 
Reed;  72,500 

WKAB-TV  (48)  See  footnote  (d) 

The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 
lontgomery — 

-WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 
mer;  34,600 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
12/1/54 
lunfordf — 

WEDM  (*7)  6/2/54-Unknown 
elmat — 

WSLA  (8)  2/24/54-Unknown 


ARIZONA 

Tesa  (Phoenix) — 

-  KVAR  (12)  NBC,  DuM;  Raymer;  95,300 
hoenix — 

•KOOL-TV  (10)  ABC;  Hollingbery;  96,300 
•KPHO-TV  (5)  CBS,  DuM;  Katz;  96,713 

KTVK  (3)  6/10/54-Unknown 
ucson — 

-KOPO-TV  (13)  CBS,  DuM;  Forioe;  29.443 
KVOA-TV  (4)  ABC,  NBC;  Raymer;  29,443 
umat — 

-KIVA  (11)  NBC,  DuM;  Grant;  19,234 
ARKANSAS 

1  Doradot — 

KRBB  (10)  2/24/54-Unknown 
ort  Smitht — 

KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 
18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 
ot  Springst — 

KTVR  (9)  1/20/54-Unknown 
ittle  Rock— 

KARK-TV  (4)  NBC,  DuM;  Petry;  74,851 
KETV  (23)  10/30/53-Unknown 
KATV  (7)  (See  Pine  Bluff) 
ine  Blufft— 

KATV  (7)  ABC,  CBS;  Avery-Knodel;  67,852 
^xarkan s  

KCMC-TV  (6)  See  Texarkana,  Tex. 

CALIFORNIA 

KBAK-TV  (29)  ABC,  DuM;  Forjoe;  72,000 
KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 
128,595 

erkeley  (San  Francisco) — 
KQED  (*9) 
lico— 

KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 
Knodel;  46,735 
Dronat — 

KCOA  (52),  9/16/53-Unknown 
I  Centrof — 
KPIC-TV  (16)  2/10/54-Unknown 

KIEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

15,100 
•esno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 
KJEO  (47)  ABC,  CBS;  Branham;  123,354 
KMJ-TV  (24)  CBS,  NBC;  Raymer;  100,444 
is  Angeles — 

KABC-TV  (7)  ABC;  Petry;  1,882,304 
KBIC-TV  (22)  2/10/52-Unknown 
KCOP  (13)  Katz;  1,882,304 
KHJ-TV  (9)  DuM;  H-R;  1,882,304 
KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,882,304 
KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,882,304 
KTHE  (*28).  See  footnote  (d)  ' 
KTLA  (5)  Raymer;  1,882,304 
KTTV  (11)  Blair;  1,882,304 
odestof — 

KTRB-TV  (14)  2/17/54-Unknown 
Dntereyt — 

KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 492,371 
cramento — 

KBIE-TV  (46)  6/26/53-Unknown 
KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 
106,500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.   Co.    (10),   Initial  Decision 
11/6/53 


New  Starters 

The  following  tv  stations  are  the  new- 
est to  start  regular  programming: 

KOVR  (TV)  Stockton,  Calif,  (ch. 
13),  Sept.  6. 

WTVD  (TV)  Durham,  N.  C.  (ch.  11), 
Sept.  2. 


Salinasf — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 492,371 

San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS,  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV  (20)  3/11/53-Unknown  (granted  STA 
Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  998,260 

►  KPIX  (5)  CBS,  DuM;  Katz;  998,260 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  998,260 

►  KSAN-TV  (32)  McGillvra;  97,000 
San  Josef — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispof — 

►  KVEC-TV  (6)  DuM;  Grant;  73,538 
Santa  Barbara — 

►  KEYT  (3)  ABC,  CBS,  NBC,  DuM;  Hollingbery; 

453,692 
Stocktont — • 

►  KOVR  (13)  Blair 

►  KTVU  (36)  NBC;  Hollingbery;  112,000 
Tulare  (Fresno) — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,    CBS,   DuM;  Hollingbery; 

47,146 

►  KRDO-TV  (13)  NBC;  McGillvra;  20,000 
Denver — 

►  KBTV  (9)  ABC;  Free  &  Peters;  227,882 
>■  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS;  Katz;  227,882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (*6)  7/1/53-1954 

Grand  Junctionf — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,700 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  48,587 
KDZA-TV  (3).   See  footnote  (d) 

CONNECTICUT 

Bridgeport — 

WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 
Hartfordf— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV  (18)  DuM;  H-R;  10/21/53-9/22/54 
New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  201,892 
New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS.  NBC,  DuM;  Katz; 

702,032 
New  Londont — 

WNLC-TV  (26)  12/31/52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordt — 

WSTF  (27)  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC;  Stuart;  147,200 


take 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


There  are  MORE 
rubberneckers 
per  set  and 
MORE 
sets-in-use 
tuned  to 
CHANNEL 
in  the 

Denver  Area 

KBTV  leads. ..with 
a  high  of  32.4% 
of  sets-in-use  in  the 
four-station 
Denver  market  for 
daytime  program- 
ming (1:30-7:00) 
...Be  sure  of 
results:  with  a 
greater  tune-in,  a 
buying  audience 
on 


Str- 


ictest ARB  Survey 


Ask  about  our 
"Four-Minute  Plan" 


DENVER,  COLORADO 


Send  for  brochure 
telling  why 
KBTV  is  the  TOP  TV  BUY 
in  mile-high  Denver, 
top  of  the  nation! 


iOADCASTING    •  TELECASTING 


September  13,  1954    •    Page  141 


KG  LO 

TV  CHANNEL  3 

MASON  CITY,  IOWA 


^jf^^NCI  T  Y  _ 

\lnoo,ooo 

^  )B    WATTS    E  R  P 

Y  CBS 

|  DUMON 


DUMONT  J 


Sell  more  people  in  the  rich  area  of 
Northern  Iowa  and  Southern  Minnesota 
with  KGLO-TV. 

Reach  more  homes  in  this  vast  land  of 
corn,  hogs  and  beef  that  lies  midway 
between  Des  Moines  and  Minneapolis 
with  KGLO-TV. 

Set  Count  as  of  August  1 
100  micro-volt  contour  92,412 

Represented  by  Weed  Television 


LEE  STATIONS 

National  Sales  Offices 
WCU  BUILDING    •    OUINCY.  ILLINOIS 

Affiliated  with  KGLO-AM-FM 
KHOA-TV,  WTAD-AM-FM  —  Ouincy.  III. 


FOR  THE  RECORD 


DELAWARE 

Dovert — 

WHRN  (40)  3/11/53-Unknown 
Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  223,029 
WILM-TV  (83)  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  600,000 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  628,000 
WOOK-TV  (50)  2/24/54-Unknown 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 

FLORIDA 

Clearwatert — 

WFGT  (32)  12/2/53-Unknown 
Daytona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling;  110,000  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8.580 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

261,000 

WOBS-TV  (30)  Stars  National;  8/12/53-1/1/55 
Miami— 

WMFL  (33)  12/9/53-Unknown 

WMIE-TV  (27)  Stars  National;  12/2/53-1/1/55 

WTHS-TV  (*2)  11/12/53-Unknown 

►  WTVJ   (4)   ABC,  CBS,  NBC,  DuM;   Free  & 

Peters;  254,700 

►  WITV  (17)  See  Fort  Lauderdale 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC;  Hollingbery;  11,250 
Pensaeolat — 

►  WEAR-TV  (3)  ABC;  Hollingbery;  64,000 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg— 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

85,000 
Tampat — 

WFLA-TV  (8)  Blair;  8/4/54-Feb.  '55 
Tampa  Tv  Co.  (13)  9/2/54-Unknown 

West  Palm  Beach — 

WEAT-TV  (12)  Walker;  2/18/54-Nov.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  31,485 

►  WJNO-TV  (5)  NBC;  Meeker 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  395,769 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 
WQXI-TV  (36)  11/19/53-Summer  '54 

►  WSB-TV  (2)  NBC;  Petry;  413,235 
Augusta — 

►  WJBF-TV  (6)  ABC,  NBC,  DuM;  Hollingbery; 

102,600 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  98,400 
Columbus — 

►  WDAK-TV   (28)   ABC,  NBC,  DuM;  Headley- 

Reed;  64,441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 
Macon — 

►  WMAZ-TV    (13)    ABC,    CBS.    DuM;  Avery- 

Knodel;  81,588 

►  WNEX-TV  (47)  ABC,  NBC;  Branham;  34,662 

Romet — 

►  WROM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Avery  - 

Knodel;  49,052 
WSAV  Inc.  (3)  Initial  Decision  3/31/54 

Thomasvillef — 

WCTV  (6)  Stars  National;  12/23/53-1/1/55 

Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-1/1/55 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  36,430 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 
Idaho  Falls— 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  Gill-Perna; 

28.900 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  54 

Nampat — 

KTVI  (6)  3/11/53-Unknown 

Pocatellot — 

KISJ  (6)  CBS;  2/26/53-Nov.  '54      o/o<!/[ro  „ 
KWIK-TV  (10)  ABC;  Hollingbery;  3/26/53-Nov. 

'54 

Twin  Fallst — 
KLIX-TV  (11) 

Early  '55 


ABC;    Hollingbery;  3/19/53- 


DLLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  ABC,  CBS,  DuM;  Weed;  250,000 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,000 
WTLC  (*12)  11/4/53-Unknown 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,696,519 

►  WBKB  (7)  ABC;  Blair;  1,696,519 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,696,519 
WHFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20)  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,696,519 
WOPT  (44)  2/10/54-Unknown 

WTTW  (»11)  11/5/53-Fall  '54 

Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000 

Evanstonf — 

WTLE  (32)  8/12/53-Unknown 

Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  20,000 
Joliett — 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 

Peoria— 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 157,245 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 
Quincyt  (Hannibal,  Mo.) — 

►  WGEM-TV    (10)    ABC,    NBC;  Avery-Knodel 

116,000 

►  KHQA-TV  (7)  See  Hannibal,  Mo. 
Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  214,994 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

264,811 
Springfield — 

►  WICS   (20)   ABC,  NBC,  DuM;   Young;  81.00C 

INDIANA 

Bloomington — 

►  WTTV   (4)   ABC,  CBS,  NBC,  DuM;  Meeker 

554,557  (also  Indianapolis) 
Elkhartt— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  123,000 
Evansvillet — 

►  WFIE  (62)  ABC,  NBC,  DuM;  Venard;  60,000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray 

mer;  93,657 

Anthony  Wayne   Bcstg  Co.   (69)    Initial  De-|i, 
cision  10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS,  DuM;  Katz;  663,000 

►  WISH-TV  (8)  ABC,  CBS,  NBC,  DuM;  Boiling 

476,601 

►  WTTV  (4)  See  Bloomington 
LaFayettet — 

►  WFAM-TV  (59)  ABC,  CBS,  NBC,  DuM;  Ram; 

beau;  58,760 

Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hoi 

man,  Walker;  71,300 
Notre  Dame  (South  Bend)t— 

Michiana  Telecasting  Corp.   (46  )  8/12/54-Uni|j 
known 

Princetonf — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  121,227 
Terre  Hautet — 

►  WTHI-TV  (10)  ABC,  CBS,  DuM;  Boiling;  144,00s- 
Waterloot  (Fort  Wayne) — 

WINT  (15)  CBS;  4/6/53-9/26/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS.  DuM;  Weed;  240,000 
Cedar  Rapids — 

►  KCRI-TV  (9)  ABC,  DuM;  Venard;  116.444 

►  WMT-TV  (2)  CBS;  Katz;  238,060 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 
Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76,500 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  280,250 
Cowles  Broadcasting  Co.  (8)  Initial  Decisio 

8/26/54 


Directory  information  is  in  following  order:  ca 
letters,  channel,  network  affiliation,  national  rep 
resentative;  market  set  count  for  operating  sts 
tions;  date  of  grant  and  commencement  targ( 
date  for  grantees. 


Page  142    ®    September  13,  1954 


Broadcasting 


Telecastin 


Fort  Dodget— 

►  KQTV  (21)  Pearson;  42,100 
Mason  City — 

»■  KGLO-TV  (3)  CBS,  DuM;  Weed;  95,692 
Sioux  City — 

KCTV  (36)  10/30/52-Unknown 

KTTV  (4)  NBC;  Hollingbery;  1/21/54-9/26/54 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294 
Waterloo — 

►  KWWL-TV  (7)  NBC;  Headley-Reed;  124,419 

KANSAS 

Great  Bendt — 

KCKT  (2)  3/3/54-Unknown 
:iutchinson — 
j  V-KTVH  (12)  ABC,  CBS,  DuM;  H-R;  144,802 
vlanhattant — 

KSAC-TV  (*8)  7/24/53-Unknown 

3ittsburgt — 

►  KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  64.986 
Topeka — 

KTKA  (42)  11/5/53-Unknown 

►  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 

55,150 
iVichita — 

KAKE-TV  (10)  Hollingbery;  4/1/54-11/1/54 

—  KEDD  (16)  ABC,  NBC;  Petry;  101,292 

«f!    Wichita  TV  Corp.  (3)  Initial  Decision  8/9/54 

KENTUCKY 

\shlandf — 

WPTV  (59)  Petry;  8/14/52-Unknown 
iendersont  (Evansville,  Ind.) — 
-WEHT  (50)  CBS;  Meeker;  53,161 
^exingtont — 
WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 
jouisville — 

-WAVE-TV  (3)  ABC,  NBC,  DuM;  NBC  Spot 
Sis.;  369,634 

-WHAS-TV  (11)  CBS;  Harrington,  Righter  & 

I Parsons.  See  footnote  (b) 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-Fall  '54 
Jewportt — 
WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Uexandriat — 

K ALB-TV  (5)  Weed;  12/30/53-9/28/54 
Saton  Rouge — 

-WAFB-TV  (28)  ABC,  CBS,  NBC,  DuM;  Young; 
52,000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 
.afayettet — 

r     KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 
KVOL-TV  (10)  9/16/53-Unknown 

KPLC-TV  (7)  Weed;  11/12/53-9/29/54 

-  KTAG  (25)  CBS,  ABC,  DuM;  Young;  20,500 
lonroe — 

JJ  KFAZ  (43)  See  footnote  (d) 
~T-KNOE-TV  (8)   CBS,  NBC,  ABC,  DuM;  H-R; 
153,500 
ew  Orleans — 

WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
-    WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 
258,412 

WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 
91,487 

WTLO  (20)  2/26/53-Unknown 
hreveport — 

KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 
52,800 

Shreveport  TV  Co.  (12)  Initial  Decision  6/7/54 

See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 


MAINE 

ngor — 

WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 
bery; 78,420 
WTWO  (2)  Venard;  5/5/54-9/12/54 
swiston — 

WLAM-TV  (17)  DuM;  Everett-McKinney; 

21,332 
Dlandf— 

WMTW  (8)  ABC,  CBS;  Harrington,  Righter  & 
Parsons;  7/8/53-9/25/54 

srtland — 

WCSH-TV  (6)  NBC;  Weed;  116,627 
WGAN-TV  (13)  ABC,  CBS;  Avery-Knodel 
WPMT  (53)  DuM;  Everett-McKinney;  45,100 


MARYLAND 

altimore — 

WAAM  (13)  ABC,  DuM;  Harrington,  Righter 
'■    &  Parsons;  555,735 
■  "VBAL-TV  (11)  NBC;  Petry;  555,735 

WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 
-A/MAR-TV  (2)  CBS;  Katz;  555,735 
■VTLF  (18)  12/9/53-Summer  '54 


Cumberlandt — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisburyf — 

►  WBOC-TV  (16)  Burn-Smith 

MASSACHUSETTS 

Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC.  DuM;  Walker;  135,451 
Boston — 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,200,000 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,200,000 
Brocktont — 

WHEF-TV  (62)  7/30/53-Fall  '54 
Cambridge  (Boston) — 

►  WTAO-TV     (56)     DuM;  Everett-McKinney; 

123.000 
Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  143,000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  144,000 
Worcester — 

WAAB-TV  (20)  Forjoe;  8/12/53-Unknown 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  55,810 

MICHIGAN 

Ann  Arbor — 

►  WP AG-TV  (20)  DuM;  Everett-McKinney;  20,500 
WUOM-TV  t*26)  11/4/53-Unknown 

Battle  Creek  

WBCK-TV    (58)    Headley-Reed;  11/20/52-Un- 
known 

WBKZ  (64)  See  footnote  (d) 
Bay  City  (Midland,  Saginaw)— 

►  WNEM-TV    (5)    NBC,    DuM;  Headley-Reed; 

298,793 

Cadillact — 

►  WWTV  (13)  CBS,  DuM;  Weed;  60,914 
Detroit — 

WCIO-TV  (62)  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS,  DuM;  Katz;  1,468,400 
WTVS  (*56)  7/14/54-Late  '54 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1,286,822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,308,200 

Booth  Radio  &  Tv  Stations  Inc.  (50)  Initial 
Decision  8/3/54 
East  Lansing! — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

447,464 

Peninsular  Broadcasting  Co.   (23)  9/2/54-Un- 
known 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  504,123 
Lansing — 

►  WILS-TV  (54)  ABC,  DuM;  Venard;  55,000 

►  WJIM-TV  (6)  ABC,  CBS,  NBC;  Petry;  396,102 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegonf — 

WTVM  (35)  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51)  10/29/53-Unknown 

Traverse  Cityf — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC;  Pearson;  94,349 
Duluthf  (Superior,  Wis.) — 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  66,500 

►  WDSM-TV  (6).  See  Superior,  Wis. 
WFTV  (38)  See  footnote  (d) 

Hibbingt — 

KHTV  (10)  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

KEYD-TV  (9)  H-R;  6/10/54-1/1/55 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  489,100 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  454,863 
Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  75,000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  477,000 

*■  WMIN-TV  (11)  ABC,  DuM;  Blair;  467,000 

MISSISSIPPI 

Biloxit — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbust — 

WCBI-TV  (4)  McGillvra;  7/28/54-Early  "55 
Jackso n  

►  WJTV  (25)  CBS,  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC;  Hollingbery;  98,472 

►  WSLI-TV  (12)  ABC;  Weed;  90,000 
Meridian! — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


do 


KEDD's 

Local  Programs 
havo 


now/ 


Gene  McGehee's  FRIDAY 
NIGHT  DANCE  PARTY 

has  an  average  Mail  Pull  of 

more  thanf ^QQQ  pieces 

every  week 

More  factual  proof  that 
KEDD's  local  programming  is 
way  out  in  front,  in  showman- 
ship and  production  know-how. 

"  Dance  Party  "  and  KEDD's 
other  special  features  give 
you  the  most  in  home  impact 
and  increased  sales  on  a  local 
level 

See  Petry  for 
National  or 
Regional 

Participation. 


Rtprnanted  by 


Edward  Petry 
&  Co.,  Inc. 


KEDD 


NBC 


WICHITA.  KANSAS 


ABC 


TOADCASTING 


Telecasting 


September  13,  1954     •    Page  143 


m 


WTRi 

.ALBANY  SCHENECTADY  TROY. 


cte/fi/ers 


102.000 


in  tlte 

Motion^ 
32  w/L. 

'Retaif  Market 


DEPENDABLE 

PERFORMER 


so  available 
th  plain  1/5 
second  dial,  side-slide.) 

\  Minerva,  RADIO  &  TV 

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FOR  THE  RECORD 


MISSOURI 

Cape  Girardeaut — 
KFVS-TV  (12)  CBS;  10/14/53-Unknown 

KGMO-TV  (18)  4/16/53-Unknown 
Claytont — 

KFUO-TV  (30)  2/5/53-Unknown 
Columbia— 

►  KOMU-TV  (8)  ABC,  CBS,  NBC,  DuM;  H-R; 

49,595 
Festust — 

KACY  (14)  See  footnote  (d) 
Hannibalt  (Quincy,  111.) — 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  120,475 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityt — 

KRCG  (13)  6/10/54-Unknown 
Joplinf — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-9/19/54 
Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  405,706 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  405,706 

►  WDAF-TV  (4)  NBC;  Harrington,  Righter  & 

Parsons;  405,706 
Kirksvillet — 

KTVO  (3)  12/16/53-Unknown 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  107,612 
St.  Louis — 

KETC  (*9)  5/7/53-9/20/54 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis.; 
654,934 

KSTM-TV  (36)  See  footnote  (d) 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV  (42)  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVI  (54)  See  Belleville,  111. 
Sedaliat— 

►  KDRO-TV  (6)  Pearson 
Springfield — 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  49,456 

►  KYTV  (3)  ABC,  NBC;  Hollingbery;  46,080 

MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 
Bu'ttet— 

►  KOPR-TV  (4)  CBS,  ABC;  Hollingbery;  7,000 

►  KXLF-TV  (6).   No  estimate  given. 
Great  Fallst— 

►  KFBB-TV  (5)  CBS,ABC,  DuM-  Headley-Reed; 

12,000 
Missoulaf — 

►  KGVO-TV  (13)  ABC.  CBS,  NBC,  DuM;  Gill- 

Perna;  12,000 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV    (13)    ABC,    CBS,    DuM;  Meeker; 

40,346 

Lincoln — 

►  KOLN-TV  (10)  ABC,  CBS,  DuM;  Avery-Kno- 

del;  94,150 
KUON  (12)  See  footnote  (d) 
Omaha — 

►  KMTV  (3)  ABC,  CBS,  DuM;  Petry;  283,150 

►  WOW-TV  (6)  NBC,  DuM;  Blair;  248,594 

Scottsblufft — 

Frontier  Bcstg.  Co.  (10)  8/18/54-Unknown 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 

Las  Vegasf — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

15,649 
Reno— 

►  KZTV  (8)  ABC,  CBS,  NBC,  DuM;  Pearson; 

15,428 

NEW  HAMPSHIRE 

Keener — 

WKNE-TV  (45)  4/22/53-Unknown 
Manchestert — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  235,000 
Mt.  Washingtont — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkt — 

►  WRTV  (58)  107,000 
Atlantic  City — 

WFPG-TV  (46)  See  footnote  (d) 

WOCN    (52)  1/8/53-Unknown 
Camdenf — 

WKDN-TV  (17)  1/28/54-Unknown 
Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswickt — 

WTLV  (*19)  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquet — 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  41.000 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellt — 

►  KSWS-TV  (8)  ABC.  CBS,  NBC,  DuM;  Meeker; 

22,906 


NEW  YORK 

Albany(Schenectady,  Troy) — 

WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV  (41)  ABC,  DuM;  Boiling;  100,000 

►  WTRI  (35)  CBS;  Headley-Reed;  101,000 
WTVZ  (*17)  7/24/52-Unknown 

Binghamton — 

►  WNBF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Boi- 

ling; 294,580  , 
WQTV  (*46)  8/14/52-Unknown 
Southern  Tier  Radio  Service  Inc.  (40)  Initial 
Decision  8/24/54 
Bloomingdalef  (Lake  Placid) — 

WIRI  (5)  12/2/53-10/1/54 
Buffalo— 

►  WBEN-TV  (4)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  412,489.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

165,000 

►  WGR-TV  (2)  ABC,  NBC,  DuM;  Headley-Read 
WTVF  (*23)  7/24/52-Unknown 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-9/27/54 
Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE  (24)  ABC,  CBS,  NBC,  DuM;  Forjoe; 

35,500 
Ithacat — 

WHCU-TV    (20)    CBS;    1/8/53-November  '54 
WIET  (*14)  1/8/53-Unknown 
Kingston — 

►  WKNY-TV     (66)     ABC,    CBS,    NBC,  DuM; 

Meeker;  12,639 
New  York — 

►  WABC-TV  (7)  ABC;  Weed;  4,180,000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,180,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180.000 
WGTV  (*25)  8/14/52-Unknown 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 
WNYC-TV  (31)  5/12/54-Unknown 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4,180,000 

►  WPIX  (11)  Free  &  Peters;  4,180,000 

►  WATV  (13)  See  Newark,  N.  J. 
Rochester — 

WCBF-TV  (15)  6/10/53-Unknown 

►  WHAM-TV  (5)  NBC;  Hollingbery;  252,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney 

210,000 

WRNY-TV  (27)  4/2/53-Unknown 
WROH  (*21)  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  210,000 
Schenectady  (Albany,  Troy) — 

►  WRGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis;  373,250 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  (*43)  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  347,000 
Utica— 

WFRB  (19)  7/1/53-Unknown 

►  WKTV  (13)   ABC,  CBS,  NBC,  DuM;  Cooke 

147,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  CBS,  NBC;  Boiling;  30,000 
WLOS-TV  (13)  ABC,  DuM;  Venard;  12/9/53 

9/18/54 
Chapel  Hillt— 

WUNC-TV  (*4)   9/30/53-September  '54 
Charlotte — 

►  WAYS-TV    (36)    ABC,   NBC,   DuM;  Boiling 

51,650 

►  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis. 

415,313 
Durhamt — 

►  WTVD  (11)  ABC,  NBC;  Headley-Reed 
Fayettevillet — 

WFLB-TV  (18)  4/13/54-Unknown 
Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV   (57)    ABC;    Boiling;  11/20/52-Un 
known 

►  WFMY-TV  (2)  ABC,  CBS,  DuM;  Harrington 

Righter  &  Parsons;  235,740 
Greenville — 

►  WNCT  (9)  ABC,  CBS,  NBC,  DuM;  Pearson 

80.800 
Raleigh — 

►  WNAO-TV    (28)    ABC,    CBS,    DuM;  Avery 

Knodel;  83,400 
Wilmingtonf — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  32,350 
WTHT  (3)  2/17/54-Unknown 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  224,064 

►  WTOB-TV  (26)  ABC,  DuM;  H-R;  65,000 

NORTH  DAKOTA 

Bismarckt — 

►  KFYR-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair 

16,915 
Fargot — 

►  WDAY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free  t 

Peters;  42,260 


Page  144    •    September  13,  1954 


Broadcasting 


TELECASTTN' 


Grand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 
Minott — 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed; 

25,000 
Valley  Cityt— 

►  KXJB-TV  (4)  CBS;  Weed;  50,000 

OHIO 

Akron — 

>■  WAKR-TV  (49)  ABC;  Weed;  174,066 
Ashtabulat — 

►  WICA-TV  (15)  20,000 
Cincinnati — 
*-WCET  (*48)  2,000 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,000 
WKRC-TV  (12)  CBS;  Katz;  662,236 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-Oct.  '54 

Cleveland — 

WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,048,406 
WHK-TV  (19)  11/25/53-Unknown 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  1,045,000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
Columbus — 

►  WBNS-TV  (10)  CBS;  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV  (*34)  4/22/53-Unknown 

►  WTVN-TV  (6)  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriat — 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (35)  Weed;  1/24/52-Unknown 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 
Mansfieldt — 

WTVG  (36)  6/3/54-TJnknown 
Massillonf — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo — 

►  WSPD-TV  (13)  CBS;  Katz;  288,132 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  130.000 

►  WKBN-TV    (27)    ABC,   CBS,   DuM;  Raymer; 

138,218 
Zanesville — 

►  WHIZ-TV  (18) 

son;  36.466 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  175,632 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 
Enidt — 

►  KGEO-TV  (5)  ABC;  Pearson;  118,000 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Pearson;  52,348 
Miamit — 

KMTV  (58)  4/22/53-Unknown 
Muskogeef — 

KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54- 
9/15/54  (granted  STA  Aug.  24) 
Oklahoma  City — 

KETA  (*13)  12/2/53-Unknown 

►  KMPT  (19)  DuM;  Boiling;  98,267 

►  KTVQ  (25)  ABC;  H-R;  151,224 

►  KWTV  (9)  CBS.  DuM;  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
Tulsa— 

►  KCEB  (23)  NBC,  DuM;  Boiling;  103,095 

►  KOTV  (6)  ABC,  CBS,  NBC,  DuM;  Petry;  229,100 
KSPG  (17)  2/4/54-Unknown 

KVOO-TV  (2)  7/8/54-Unknown 
KOED-TV  (*11). 
7/21/54-Unknown 

OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

24,000 
Medford — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 

21,190 
Portland — 

KLOR    (12)    ABC;    Hollingbery;  7/22/54-Un- 
known 

►  KOIN-TV  (6)  ABC,  CBS;  Avery-Knodel;  182,283 

►  KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 

181,034 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
Salemf— 

KSLM-TV  (3)  9/30/53-Unknown 

PENNSYLVANIA 

Allen  to  wnt — 

WFMZ-TV   (67)   Avery-Knodel;  7/16/53-Sum- 
mer  '54 

WQCY  (39)  Weed;  8/12/53-Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

447,128 


ABC,  CBS,  NBC,  DuM;  Pear- 


Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker;  76,492 
Chambersburgt — 

WCHA-TV  (46)  See  Footnote  (d) 
Easton — 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,410 
Erie — 

►  WICU  (12)  ABC,  NBC,  DuM;  Petry;  218,500 
WLEU-TV  (66)  12/31/53— Unknown 

►  WSEE  (35)  CBS,  DuM;  Avery-Knodel;  29,173 
Harrisburg — 

WCMB-TV  (27)  Cooke;  7/24/53-9/15/54 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  ABC,  NBC;  Headley-Reed;  166,423 
Hazletont — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
Johnstown — 

►  WARD-TV  (56)  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  776,372 
Lancaster — 

►  WGAL-TV    (8)    CBS,    NBC,    DuM;  Meeker; 

554,914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
Lebanont — 

►  WLBR-TV  (15)  Burn-Smith;  193,150 
New  Castlet — 

►  WKST-TV  (45)  ABC,  DuM;  Everett-McKinney; 

139,578 
Philadelphia — 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,843,213 

►  WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833,160 
WIBG-TV  (23)  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,791,161 
Pittsburgh — 

►  WDTV  (2)  CBS,  NBC,  DuM;  DuM  Spot  Sis.; 

1,134,110 

►  WENS  (16)  ABC,  CBS,  NBC;  Petry;  356,354 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  (*13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
Reading — 

►  WEEU-TV    (33)    ABC,   NBC;    Headley  Reed; 

95,000 

►  WHUM-TV  (61)  CBS;  H-R;  219,870 
Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  168,500 

►  WGBI-TV  (22)  CBS;  Blair;  172,000 

►  WTVU  (73)  Everett-McKinney;  150,424 
Sharonf — 

WSHA  (39)  1/27/54-Unknown 
Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  166,000 

►  WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

180,000 
Williamsportt — 

WRAK-TV   (36)  Everett-McKinney;  11/13/52- 
Jan.  '55 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 
WSBA-TV  (43)  ABC;  Young;  86,400 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  NBC,  DuM;  Weed;  1.127,- 

595 

►  WNET  (16)  ABC,  CBS,  DuM;  Raymer;  41,790 
WPRO-TV  (12)  Blair;  9/2/53-TJnknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

»-WAIM-TV  (40)  CBS;  Headley-Reed;  51,000 
Camdenf — 

WACA-TV  (15)  6/3/53-Unknown 
Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free   &  Peters; 

115,137 

WUSN-TV  (2)  NBC,  DuM;  H-R;  3/25/54-9/26/54 
Columbia — 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  58,500 

►  WIS-TV  (10)  NBC;  Free  &  Peters;  122,488 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,001 
Florencef — 

WBTW  (8)  CBS;  11/25/53-9/26/54 
Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,632 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 
Spartanburgt — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Early  '55 

SOUTH  DAKOTA 

Rapid  Cityf— 

KTLV  (7)  2/24/54-Unknown 
Sioux  Fallst— 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

81,723 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


*  7 

i  z 
11 
11 


Highest  Antenna 
in  the  South  - 
6,089  Feet 
Above  Sea  Level 


WLOS-TV 

CHANNEL  13 
Asheville,  N.C. 


The  most  powerful  station 

in  the  Southeast* 

On  the  Air  September  18th! 

Serving  204,907  TV  Families** 
in  an  area  of 
2,058,000  People 

Covering  four  rich  Piedmont 
states  with  Effective  Buying 
Income  of  $2,411,466,000*** 


•operating  at  170,000  watts,  2,850  feet  above  aver- 
age terrain  (FCC  maximum  for  this  altitude). 
**A.C.  Nielsen  Co.  Report  U.S.  Television  Owner- 
ship by  Counties  as  of  November  1,  1953  and 
RTMA  set  sales  figures  for  Western  North  Carolina, 
January  through  April,  1954. 
•••Sales  Management  Survey  of  Buying  Power, 
May  10, 1954. 


WLOS-TV,  CHANNEL  13 

ASHEVILLE,  N.C. 


National  Representative 
Venard,  Rintoul  and  McConnell,  Inc. 

•yk    Southeastern  Representative 
Vi  MT'nTAH  "V   James  s-  A*res  Company 


MT.  PISGAH  ^  ; 

/        G/eenvifte  • 


Broadcasting 


Telecasting 


September  13,  1954    •    Page  145 


for  a 


w 


WHALE 

of  a  selling  job 


WTRF-TV 

the 

^  .BIG  tv  station 


°0  in  the  Wheeling 
0     market . . . 


0 


6 


IN  POWER 


operating  with  316,000  watts, 
channel  7,  the  most  powerful 
TV  station  in  W.  Va.,  South- 
western  Penn.  and  Eastern  Ohio. 


IN  PROMOTION 

WTRF-TV  program  schedules 
ore  published  regularly  in  more 
than  55  newspapers,  including 
3  daily  and  2  Sunday  Pittsburgh 
papers.  Consistent  promotion 
for  all  clients  has  won  for 
WTRF-TV  top  prizes  for  out- 
standing efforts. 


PUBLIC  PREFERENCE 


Latest  Telepulse  survey  in  6 
counties  adjacent  to  Wheeling 
gives  WTRF-TV  1st  25  most 
popular  one-a-week  shows  and 
1st  15  most  popular  multi-week- 
ly shows — plus  audience  pref- 
erence in  every  time  category. 


O 


0 


WTRF-TV 

NBC  Primary  •  ABC  Supplementary 

represented  by  Hollingbery 
Robt.  Ferguson     •     VP  &  Gen.  Mgr. 
Phone  Wheeling  1177 
Radio  Affiliates  WTRF  &  WTRF-FM 

CHOICE  AVAILABILITY: 

Calling  All  Cars 

A  bright  afternoon  program  designed  for 
a  woman's  audience. 

Show  features 

Bob  and  Jan  Carr 

in  a  fast-moving  program  of  variety  features. 

Time:   4  to  4:30  PM, 
Monday  through  Friday 


FOR  THE  RECORD 


TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  91,450 

Mountain   City  Tv  Inc.    (3)   Initial  Decision 
7/5/54 
Jacksont — 

WDXI-TV  (7)  Burn-Smith;  12/2/53-Oct.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 
Knoxville — 

►  WATE  (6)  ABC,  NBC;  Avery-Knodel;  83.076 

►  WTSK  (26)  CBS,  DuM;  Pearson;  77,200 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  291,181 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  291,181 
WREC  Broadcasting  Service  (3)  Initial  Deci- 
sion 8/27/54 

Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  192,969 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  192,969 
Old  Hickory  (Nashville) — 

►  WLAC-TV  (5)  CBS;  Katz 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  35,607 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  53,885 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  52,885 
KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

80,591 
Beaumontt — 

►  KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  28,108 
Beaumont  Bcstg.  Corp.  (6)  8/4/54-Dec.  '54 

Big  Springt— 

KBST-TV  (4)  7/22/54-Unknown 
Corpus  Christit — 

►  KVDO-TV  (22)  NBC;  Young;  14,744 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  400,704 

►  WFAA-TV  (8)  ABC.  NBC,  DuM;  Petry;  398,000 
El  Paso— 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

55,491 

KELP-TV  (13)  Forjoe;  3/18/54-Fall  '54 

►  KTSM-TV  (9)  NBC;  Hollingbery;  53,481 
Ft.  Worth— 

►  WBAP-TV   (5)    ABC,   NBC;    Free   &  Peters; 

381,550 

Texas    State    Network    (11)    Initial  Decision 
8/23/54 
Galveston — 

►  KGUL-TV  (11)  CBS;  CBS  Spot  Sis.;  325,000 

325,000 

Harlingent  (Brownsville,  McAllen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  37,880 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  357,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  24,171 
Lubbock — 

►  KCBD-TV  (11)  ABC,  NBC;  Raymer;  59,596 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

59,596 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

37,500 

San  Angelo — 

►  KTXL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Venard; 

35,000 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

KCOR-TV  (41)  O'Connell;  5/12/54-11/1/54 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  203,487 

►  WOAI-TV  (4)  NBC;  Petry;  203,487 

Sweetwatert — 

KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 

Temple — 

►  KCEN-TV  (6)  NBC:  Hollingbery;  85,112 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 


Page  146    •    September  13,  1954 


Tylert — 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  ABC;  Pearson;  12/7/54-Oct.  '54 

Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 
Wacot— 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  43,650 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  40,375 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  71,000 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

164,100 

►  KTVT  (4)  NBC;  Blair;  164,100 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-9/26/54 

VERMONT 

Montpeliert — 

WMVT  (3)  ABC,  CBS;  Weed;  3/12/54-9/12/54 

VIRGINIA 

Danvillet — 

►  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  110,000 
Harrisonburg — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Pearson; 

86.432 
Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

120,000 
Newport  News — 

►  WACH-TV  (33)  Walker 
Norfolk — 

►  WTAR-TV  (3)  ABC.  CBS,  DuM;  Petry;  325-987 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  108,300 

►  WVEC-TV  (15)  See  Hampton 
Petersburgt — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 

Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  458,278 
Roanoke — 

►  WSLS-TV    (10)    ABC,  NBC; 

267,837 

WASHINGTON 

Bellinghamf — 

►  KVOS-TV  (12)  DuM;  Forjoe;  71,697 
Seattle  (Tacoma)— 

►  KING-TV  (5)  ABC;  Blair;  363,100 

►  KOMO-TV  (4)  NBC;  Hollingbery;  363,100 
KCTS  (*9)  12/23/53-12/1/54 

KCTL  (20)  4/7/54-Unknown 

Spokane — 

►  KHQ-TV  (6)  NBC;  Katz;  79,567 

►  KXLY-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

87,027 

KREM-TV  (2)  Boiling;  3/18/54-10/15/54 
Tacoma  (Seattle)— 

►  KMO-TV  (13)  Branham;  351,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  363,100 
Vancouver! — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

26,491 

WEST  VIRGINIA 

Charleston— 

►  WKNA-TV  (49)  ABC;  Weed;  42,942 

►  WCHS-TV  (8)  CBS,  DuM;  Branham 

Clarksburg! — 

WBLK-TV  (12)  Branham;  2/17/54-1/1/55 
Fairmontt — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna; 

35,200 
Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM;  Katz;  432,250 

Greater  Huntington  Radio  Corp.  (13)  9/2/54-: 
Unknown 
Oak  Hill  (Beckley)t— 

WO  AY-TV  (4)  Weed;  6/2/54-10/1/54 
Parkersburgf — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281,811 

Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 

Broadcasting    •  Telecasting 


Avery-Knodel; 


;: 


WISCONSIN 

ICau  Clairet — 

i^WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 
I  Jreen  Bay — 

l-WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed; 
195,670 

WFRV-TV  (5)  3/10/54-Unknown 

i-WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  34,600 

WTLB  (38)  12/16/53-XJnknown 
liladison — 
I- WHA-TV  (*21) 

i-WKOW-TV  (27)  CBS;  Headley-Reed;  54,000 
-WMTV  (33)  ABC,  NBC,  DuM;  Boiling:  55,500 
Badger   Television    Co.    (3)    Initial  Decision 
7/31/54 
'Jiarinettet  (Green  Bay)— 

WMBV-TV  (11)  NBC;  Venard;  11/18/53-9/10/54 
(granted  STA  Aug.  12) 
Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  393,600 

•  WOKY-TV  (19)  ABC,  DuM;  Gill-Perna;  293,750 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons:  686,796 
WTVW  (12)  ABC;  Petry;  6/11/54-10/31/54 

■  Jeenah — 

-WNAM-TV  (42)  ABC;  George  Clark 
juperiort  (Duluth,  Minn.) — 

-  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  57,300 

-  KDAL-TV  (3).  See  Duluth,  Minn. 
Vausauf — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  CBS;  Meeker;  5/12/54-Fall  "54 

WYOMING 

:heyennet — 

►  KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 
|     bery;  46,100 

ALASKA 

^nchoraget — 

►  KFIA  (2)  ABC,  CBS;  Weed;  12,000 
-KTVA  (11)  NBC,  DuM;  Feltis;  9,500 

airbankst— 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 
HAWAn 

lonolulut — 
KGMB-TV  (9)  CBS;  Free  &  Peters;  60,000 

►  KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  60,000 
►KULA-TV  (4)  ABC;  Headley-Reed;  58,000 

PUERTO  RICO 

9an  Juant — 

t  WAP  A -TV  (4)   ABC,  NBC,  DuM;  Caribbean 
Networks 

►  WKAQ-TV  (2)  CBS;  Inter- American;  32.000 

CANADA 

-lamilton,  Ont. — 

►  CHCH-TV  (11)  CBC,  CBS,  NBC;  All-Canada, 

Young;  96,500 
•Citchener,  Ont. — 

►  CKCO-TV  (13)  CBC,  ABC,  CBS,  NBC,  DuM; 

Hardy,  Weed;  50,000 
ondon,  Ont. — 

CFPL-TV  (10)  CBC,  CBS,  NBC;  All-Canada, 
Weed;  65,000 
Vlontreal,  Que.— 

►  CBFT  (2)   CBC  French;   CBC;  166,000 
CBMT  (6)  CBC;  CBC;  166,000 

Ottawa.  Ont. — 

►  CBOT  (4)  CBC;  CBC;  38,500 
Quebec  City,  Que. — 

►  CFCM-TV  (4)  CBC;  Hardy;  6,000  estimate 
rtegina,  Sask.t — 

►  CKCK-TV  (2)  CBC;  All-Canada,  Weed;  3,000 
5t.  John,  N.  B.t— 

CHS  J -TV  (4)  CBC;  All-Canada;  10,000 
Sudbury,  Ont.f — 

►  CKSO-TV   (5)    CBC,  ABC,   CBS,  NBC,  DuM; 

All-Canada,  Weed;  8,250 
.Toronto,  Ont. — 

►  CBLT  (9)  CBC,  ABC,  CBS,  NBC,  DuM;  CBC; 

280.000 
Vancouver,  B.  Ct — - 
»-CBUT  (2)  CBC;  CBC;  30,000 
innipeg,  Man.j — 
CBWT  (4)  CBC;  CBC;  5,000 

MEXICO 

Tuarezt  (El  Paso,  Tex.) — 
XEJ-TV  (5)  National  Time  Sales;  20,000 


HOWARD  E.  STARK 


NEW  YORK 


Tijuanat  (San  Diego) — 
►  XETV  (6)  Weed;  241.000 


Total  stations  on  air  in  U.  S.  and  possessions: 
394;  total  cities  with  stations  on  air:  265.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.  Total  sets  in  use  32,286,183. 
*  Indicates  educational  stations, 
t  Cities  NOT  interconnected  to  receive  network 
service. 

(a)  Figure  does  not  include  331,448  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B«T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's;  WKAB- 
TV  Mobile,  Ala.;  KBID-TV  Fresno,  Calif.;  KTHE 
(TV)  Los  Angeles;  KDZA-TV  Pueblo,  Colo.; 
WRAY-TV  Princeton,  Ind.;  WKLO-TV  Louis- 
ville, Ky.;  KFAZ  (TV)  Monroe,  La.;  WBKZ  (TV) 
Battle  Creek,  Mich.;  WFTV  (TV)  Duluth,  Minn.; 
WCOC-TV  Meridian,  Miss.;  KACY  (TV)  Festus, 
Mo.;  KSTM-TV  St.  Louis;  KUON  (TV)  Lincoln, 
Neb.;  WFPG-TV  Alantic  City,  N.  J.;  WECT  (TV) 
Elmira,  N.  Y.;  WIFE  (TV)  Dayton,  Ohio;  WCHA- 
TV  Chambersburg,  Pa.;  WKJF-TV  Pittsburgh, 
Pa.;  KNUZ-TV  Houston,  Tex. 

(e)  Shreveport  Tv  Co.  has  received  initial  deci- 
sion favoring  it  for  ch.  12,  which  is  currently 
operated  by  Interim  Tv  Corp.  [KSLA  (TV)]. 


SEPTEMBER 

Sept.  13-14:  British  Columbia  Assn.  of  Radio  & 
Tv  Broadcasters,  Harrison  Hot  Springs,  B.  C. 

Sept.  15:  FCC  hearing  in  Washington  on  license 
renewal  application  of  Edward  Lamb's  WICU 
(TV)  Erie,  Pa. 

Sept.  17:  National  Appliance  &  Radio-Tv  Deal- 
ers Assn.,  San  Francisco  regional  meeting,  Mer- 
chandise Mart,  San  Francisco. 

Sept.  17-18:  Democratic  National  Committee, 
Claypool  Hotel,  Indianapolis. 

Sept.  19-21:  Seventh  district,  Advertising  Fed- 
eration of  America,  Biltmore  Hotel,  Atlanta,  Ga. 

Sept.  20:  Radio-tv  advertising  workshop,  spon- 
sored by  Chicago  Federated  Adv.  Club  and 
Women's  Adv.  Club  of  Chicago. 

Sept.  21:  CBC  Board  of  Governors,  Chateau 
Laurier,  Ottawa. 

Sept.  24:  Mid-Atlantic  Workshop,  Public  Rela- 
tions Society  of  America,  Hotel  Statler,  Wash- 
ington. 

Sept.  26-28:  Tenth  district,  Advertising  Federa- 
tion of  America,  San  Antonio,  Tex. 

Sept.  26-29:  Pacific  Coast  Council,  American  Assn. 
of  Advertising  Agencies,  Hotel  Del  Coronado, 
Coronado,  Calif. 

Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington. 

Sept.  28:  New  England  film  directors.  Hotel  Stat- 
ler, Boston. 

Sept.  28:    Chicago    Federation    of  Advertising 

Club's  fall  clinic,  for  eight  weeks,  Chicago. 
Sept.  29-Oct.  2:  Michigan  Assn.  of  Broadcasters, 

St.  Clair  Inn,  St.  Clair. 
Sept.  30-Oct.  1:  Radio  Technical  Commission  for 

Aeronautics,    fall    assembly,    Willard  Hotel, 

Washington. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 

House,  Chicago. 

SPECIAL  LISTING 

NARTB  District  Meetings 

Sept.  13-14:  NARTB  Dist.  2,  Lake  Placid  Inn,  Lake 

Placid,  N.  Y. 
Sept.  16-17:  NARTB  Dist.  3,  William  Penn  Hotel, 

Pittsburgh. 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tic  Rock  Ark 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  7-8:  NARTB  Dist.  10,  Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:  NARTB  Dist.  15,  Clift  Hotel,  San 
Francisco. 

Oct.  25-26 :  NARTB  Dist.  16,  Camelback  Inn,  Phoe- 
nix, Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.   12,  Jens  Marie  Hotel, 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


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.Broadcasting    •  Telecasting 


September  13,  1954     •    Page  147 


editorials 


Bottom-Dollar  Politics 

IT'S  GOING  to  be  tougher,  and  less  profitable,  for  stations  to  do 
business  with  politicians  henceforth. 

The  FCC  has  finalized  new  rules  to  provide  that  candidates  for 
public  office  may  not  be  discriminated  against  as  to  rates  charged 
for  time  on  radio  and  tv.  They  also  are  to  get  all  discount  privileges 
accorded  regular  accounts. 

The  new  rules,  which  became  effective  upon  announcement  last 
Tuesday  because  of  the  upcoming  November  elections,  were 
adopted  pursuant  to  the  Congressional  mandate  of  1952.  Congress- 
men complained  about  the  purported  high  costs  of  political  cam- 
paigning and  appeased  themselves  by  writing  a  new  law. 

The  rules  appear  to  be  as  reasonable  as  the  FCC  could  make 
them  under  the  instructions  received  from  Congress.  But  that 
doesn't  make  them  just.  It  costs  more  to  do  business  with  candidates, 
notably  the  unsuccessful  ones.  Even  under  the  former  practice  of 
charging  premium  rates  and  out-of-pocket  costs  for  cancellations, 
talent  and  other  overhead,  stations  often  have  found  themselves 
holding  the  bag. 

Moreover,  the  new  rules  seeking  to  end  one  species  of  discrimi- 
nation, actually  create  another.  Many  newspapers  charge  double 
or  even  treble  their  regular  rates  for  political  advertising.  While 
politicians  have  howled,  they've  never  done  anything  about  this 
"discrimination,"  even  though  there's  been  desultory  talk  about 
denying  second-class  mailing  privileges  to  "offenders." 

Adoption  of  the  new  rules  imposes  upon  stations  the  necessity  of 
exercising  extreme  vigilance  in  scheduling  political  business.  The 
station  cannot  require  the  candidate  to  post  indemnity  bonds  or 
insurance  against  libel  unless  all  commercial  accounts  are  so 
required.  It  cannot  assess  recording  or  other  fees  unless  regular 
accounts  are  required  to  do  so.  And  it  cannot  deviate  from  estab- 
lished practices  as  to  local  or  national  rates. 

Stations  must  be  assured  of  this  bare  income  to  which  they  are 
entitled.  A  manager  would  not  give  credit  to  a  new  account  placed 
direct,  if  the  account  had  no  established  credit  rating.  He  would 
require  his  money  in  advance. 

Obviously,  the  same  should  hold  for  purchase  of  political  time. 
It  should  be  cash  on  the  barrel-head.  Where  the  business  is  placed 
through  an  accredited  agency,  whether  commercial  or  political,  the 
usual  billing  practices  must  be  pursued. 

Because  radio  and  tv  time  in  the  campaigning  henceforth  will 
be  so  much  cheaper  many  stations  may  find  themselves  deluged 
with  this  business.  The  question  of  program  balance  will  arise. 
Stations  should  appraise  such  requests  carefully  because  the  allot- 
ment of  time  to  the  first  candidate  for  a  particular  office  will  control 
allotments  to  all  others  for  the  same  office — and  at  the  same  price. 

So,  chalk  up  the  bi-election  year  1954  as  the  political  headache 
year  for  broadcasters.  Radio  and  television  will  have  to  live  with 
the  politicians,  because  the  politicians  know  they  can't  live  without 
radio  and  television. 


The  Radio  Set:  120  Million 

IT  WOULD  be  unfortunate  if,  as  a  result  of  Brig.  Gen.  David 
Sarnoff's  speech  in  Chicago  [B»T,  Sept.  6],  the  impression  spread 
that  the  bears  had  taken  over  in  radio.  True,  Gen.  Sarnoff  was 
bearish  about  the  future  of  radio  networks,  but  he  gave  no  indica- 
tion of  a  similar  attitude  toward  radio  as  a  whole.  If  others  are 
bearish  about  the  future  of  radio  or  any  of  its  parts  they  concealed 
their  feelings  perfectly  at  the  other  Chicago  meetings. 

It  cannot  be  denied  that  the  radio  network  business  today  is  less 
profitable  than  it  was  in  the  pre-television  era  and  may  never  recover 
its  former  affluence.  For  the  past  several  years  radio  network 
volume  has  been  decreasing.  The  important  thing  to  remember  is 
that  coincidentally  the  volume  of  spot  and  local  radio  advertising 
has  been  increasing — more  than  enough  to  offset  declining  network 
revenue.  It  is  not  a  catastrophe  that  has  occurred  in  radio;  it  is 
merely  that  a  change  has  taken  place. 

Eventually  that  change  may  be  so  significant  as  to  call  for  a 

Page  148    •    September  13,  1954 


Drawn  for  BROADCAST  £XG  •  TELECASTING  by  Sid  Hi  J 


"I  want  you  to  notice  the  fine  upholstery  job!" 


reorganization  of  radio  networking  and  the  development  of  wholl}| 
new  patterns  of  programming  and  selling.  If  so,  the  situation  woulcl 
still  represent  a  transitional  trend  rather  than  a  disaster.  WhateveiH 
alterations  are  made  in  the  structure  of  broadcasting,  radio — as  arH 
advertising  service  and  a  medium  of  entertainment  and  information^ 
— is  too  basic  to  the  habits  of  the  American  people  to  be  discardecB 
now  or  in  the  future. 

As  John  F.  Meagher,  NARTB  radio  vice  president,  pointedaS^» 
last  week  at  the  first  NARTB  district  meeting,  there  are  120  million* 
operating  radio  sets  in  the  U.  S.;  12  million  radios  were  manuB 
factured  in  the  past  year;  in  the  average  radio  home  (meaning 
almost  every  home)  a  full  day  of  each  week  is  devoted  to  radk 
listening.  "There  is  nothing  else  like  radio,"  Mr.  Meagher  said.  1 
anything,  that's  an  understatement. 

The  Color  Picture 

ALTHOUGH  a  respectable  number  of  shows  have  been  telecas 
on  CBS-TV  and  NBC-TV  in  color  in  the  past  year,  the  firs 
NBC-TV  "spectacular,"  scheduled  last  night  (Sunday),  may  b< 
said  to  identify  the  true  beginning  of  the  color  television  era.  Fron 
now  on  color  will  be  on  schedule  and  in  increasing  quantity. 

A  new  era  does  not  come  about  without  disturbances.  Colo 
television  is  bound  to  create  dislocations  (but  again  not  disasters 
in  the  advertising  world. 

Some  radio  men  we  know  have  been  apprehensive  about  the 
effects  that  color  tv  will  have  on  their  business.  They  know  tha 
black-and-white  tv  has  shaken  radio,  and  they  fear  that  color  wil 
intensify  the  agitation. 

If  we  were  guessing  about  color's  effects,  and  we  might  as  wel 
join  the  crowd,  we'd  say  they  would  be  less  disturbing  to  radio  thai 
to  other  media. 

Color  will  enable  television  stations  to  go  after  local  account 
which  have  been  space  users  in  newspapers — specialty  shops,  de 
partment  stores,  all  kinds  of  retail  outlets  that  like  to  show  thei 
wares  in  advertisements.  At  present  stages  of  mechanical  develop 
ment,  newspapers  cannot  prepare  color  ads  as  fast  or  as  faithfulb 
as  color  tv.  Color  tv  also  will  attract  national  advertisers  who  nov 
are  using  color  ads  in  national  magazines.  The  difference  in  cos 
between  black-and-white  and  color  television  will  be  infinitely  les? 
than  the  difference  in  cost  between  black-and-white  and  colo 
printing. 

We  do  not  predict  grave  consequences  for  newspapers  anc 
magazines,  nor  would  we  wish  them.  What  will  happen  is  tha 
adjustments  will  be  made  to  accommodate  the  effects  of  color  tv 
So  far  no  new  medium  has  killed  an  old  one. 

Broadcasting   •  Telecastin* 


r  TJn 


goes  KOTV's  new  tower  .  il  ,  up  to  1,328  feet  above  average 
terrain,  replacing  the  origin®!  490-foot  tower. 


',  goes  KOTV's  powei 
to  100,000  watts. 


r  October  31 


away  up,  goes  KOTV's  0.? 
9,548  to  23,902  square  mile 


from  17  KW 


coverage  area 


from 


P 


most  of  all,  your  advertisir)0  on  KOTV  .  .  .  to  a  populace  of 
1,116,790;  to  345,014  families  in  the  rich  oil-agriculture- 
industrial  sector  of  Eastern  Oklahoma* ,  and  parts  of  Kansas, 
Missouri  and  Arkansas. 

Tulsa  is  a  quality  market  ana  tanks  ... 

Mlmm 

•  45th  in  population  among  the  jS$: cities  with  at  least  one  television  station 
with  basic  CBS  or  NBC  affiliation,  but  .  .  . 

•  7th  in  consumer  spendable  income  per  household. 

•  7th  in  consumer  units  with  es  over  $6,000  per  year. 

•  11th  in  1950  to  1954  population  growth. 

•  6th  in  percentage  increase  in  detail  sales  from  1948  to  1953. 

KOTV,  the  only  VHF  station  serving  this  productive  market  for  the  past 
five  years,  features  only  the  best;!  of  the  national  and  fine  local  programs 
.  .  .  soon  to  be  enjoyed  in  many  more  homes  in  a  much  larger  area. 

*  Excluding  Oklahoma  County. 


Channel  6 
TULSA,  Okl 


Represented  uy 


Edward  Petry  &  Co.,  Inc. 


•PTEMBER  20,  1954 


35c  PER  COPY 


IN  THIS  ISSUE: 


golistic  Bickering 
ii  Is  Lamb  Hearing 
Page  27 

3rd  Football  Season 
cms  for  Radio-Tv 

Page  30 


aughey,  Berry 
CC  Possibilities 


Page  54 


ision  Picks  Up 
Costliest  Check 

Page  103 

vTURE  SECTION 

9  gins  on  Page  87 


year 


NEWSWEEKLY 
■F  RADIO  AND  TV 


■  STATION 

I  AUDIENCE  AREA 


Iowa  has  six  Metropolitan  Areas  which,  all 
combined,  do  32.8%  of  the  State's  Retail  Sales, 
as  shown  at  the  right. 

Quite  a  number  of  radio  stations  can  give  you 
high  Hoopers,  etc.,  in  ONE  Metropolitan  Area. 
WHO  gives  you  high  coverage  in  virtually  ALL 
the  State's  Metropolitan  Areas,  plus  practically 
all  the  REMAINDER  of  Iowa,  too! 


RETAIL  SALES  PERCENTAGES 

5.4%  Cedar  Rapids  • 

4.2%  Tri-Cities  - 

11.4%  Des  Moines 

2.9%  Dubuque  • 

4.6%  Sioux  City 

4.3%  Waterloo  • 

32.87.  TOTAL  METRO.  AREAS 

bl.2%  REMAINDER  OF  STATE 
100.0% 

(2954  Consumer  Markets  figures) 


At  9  a.m.,  WHO  gives  you 
74,526  Actual  Listening  Homes 


for  only  $47.50 

According  to  the  authoritative  1953 
Iowa  Radio-Television  Audience 
Survey,  74,526  homes  all  over  Iowa 
are  actually  tuned  to  WHO  at  9 
a.m.,  every  average  weekday.  Fig- 
uring time  costs  at  our  1-minute, 
26-time  rate,  WHO  gives  you  15.7 


(15.7  LISTENING  HOMES  per  PENNY!) 

actual  listening  homes,  per  penny! 

That's  the  result  of  ALL-STATE 
programming,  ALL-STATE  Public 
Service,  ALL-STATE  thinking,  here 
at  WHO. 

Ask  Free  &  Peters  for  all  details! 


FREE  &  PETERS,  INC.,  National  Representatives 


BUY  ALL  of  I0WA- 
Plus  "Iowa  PI  us"- with 

WHO 

Des  Moines  .  .  .  50,000  Watts 

Col.  B.  J.  Palmer,  President 
'    -       P.  A.  Loyet,  Resident  Manager 


CLIMB  ON 

BAND  WAGON 


Today's  smart  salesman  can  visit  218,500  of 
the  Tri-State's    274,600   Homes  — 
Erie  County's  68,600  homes — all  on 
Channel  1  2. 


MCU's 


1953-1954 
BILLBOARD 
WINNER 


PROMOTION 


MERCHANDISING 
PROMOTION 


meem  Kide  en  ^jfem  Solid  Wheels 


What  Harmony!  Erie's  famed  WICU-TV  works  with  the  125-year 
old  Erie  Dispatch.  There  is  an  average  of  eight  newspaper  advertise- 
ments promoting  WICU  programs  daily,  plus  a  newspaper  column 
on  television  subjects,  plus  a  big  10-page  WICU-Television  Section 
every  Sunday.  And — to  sell  our  audiences,  our  sponsors,  their  TV 
stars  and  their  excellent  products,  WICU-TV  averages  more  than 
27  on-the-air  promotional  announcements  every  day  of  the  year! 


WICU-TV  ERIE,  PA.       ABC  •  NBC  •  DUMONT 


Radio  Station  WIKK,  5,000  watts 
now  affiliated  with  NBC 


INC. 


HOMI  OFFICE  — 50O  EDWABD  IAMB  BLOG     TOLEDO    OHIO        WASHINGTON  OFFICE 


TIONAl  PRESS  BLOG 


WICU-TV — Erie,  Pa. 
Edward  Petry  &  Co.,  Inc. 

WIKK-AM  —  Erie,  Pa. 
Edward  Petry  &  Co.,  Inc. 

WTOD  —  Toledo,  Ohio 
Forjoe 


WHOO  — Orlando,  Florida 
Forjoe 

WMAC-TV— Massillon,  Ohio 
Edward  Petry  &  Co.,  Inc. 

The  Erie  Dispatch— Erie,  Pa. 
Reynolds-Fitzgerald 


. . .  Telepulse  Report  for  the 
Wilkes-Barre-Scranton  TV  Market 


t/uu  71/ 

I5  of  the  Top  15  Night-time  Shows! 

34   of  the  Top  40  Night-time  Shows! 

During  140  quarter  hour  periods,  from 
6  to  II  pm,  Monday  through  Sunday 
leads  in  117  periods! 

t/uu  K/S1ZS-  71/ 

During  44  daily  daytime  quarter  hour 
periods  leads  in  32  periods! 


Aud 


ience 


!  Aud, 


ience 


!  Audience! 


that's  what 


SET  COUNT 
SEPTEMBER  1, 
171,000 


you  get  when  you  buy  WBRE-TV  in  the  Wilkes-Barre-Scranton, 
Pennsylvania  market. 

The  revealing  facts  of  the  current  Telepulse  Report  proves  what 
WBRE-TV  has  been  saying  about  its  Colossal  Coverage  ...  its 
Stupendous  Set  Count  ...  its  Superior  Quality  Picture  ...  its 
full  line-up  of  N.  B.  C.  shows  ...  its  highly-rated  local  shows  . .  . 

plus  engineering  know-how  .  .  .  and  now  first 
in  COLOR-TV  in  N.  E.  Pennsylvania. 


-TV  Ch.  28  Wilkes-Sarre,  Pa, 

National  Representative  The  Headley-Reed  Co. 


bushed  t~  "   1^1  WmW  C99     National  Representative  The  Headley-Reed  Co. 


r 


WGAL-TY 

NBC  CBS  DuMont 

LANCASTER,  PA. 

316,000  watts 


Channel  8 -Land 


York 

Hanover 

Gettysburg 

Chambersburg 

Frederick 

Waynesboro 


Harrisburg 

Lebanon 

Westminster 

Hagerstown 

Sunbury 

Lewistown 


Reading 

Carlisle 

Martinsburg 

Pottsville 

Lewisburg 

Shamokin 


Increased  sales  and  added  profits  are  as  simple 
as  A  B  C  when  you  use  the  strong, 
clear  voice  of  Mr.  Channel  8  to  tell  your 
story  to  almost  three  million  people 
with  a  yearly  buying  income  of  $4'/2  billion. 

STEINMAN  STATION 

Clair  McCollough,  Pres. 
Representatives : 

MEEKER  TV,  INC. 

New  York        Los  Angeles        Chicago        San  Francisco 


Page  4    •    September  20,  1954 


Broadcasting 


Telecasting 


closed  circuit 


HIGH  ON  agenda  of  Bricker  Senate  In- 
vestigating Committee  will  be  what  to  do 
about  intermixture  of  uhf  and  vhf  in  same 
markets.  Most  experts  agree  that  this  was 
big  mistake  of  final  tv  allocations  report 
but  problem  is  how  to  unscramble  inter- 
mixture eggs  at  this  late  date. 

★  ★  ★ 

COMR.  ROBERT  E.  LEE,  who  has  been 
uncorking  hot  topics  in  recent  talks,  ex- 
pected to  open  up  new  can  of  worms  in 
scheduled  speech  before  NARTB  4th  Dis- 
trict meeting  this  week  at  Virginia  Beach. 
He'll  continue  in  his  free  competitive  en- 
terprise vein  and  will  blast  those  who 
espouse  subsidies  for  loser  stations,  point- 
ing out  that  government  cannot  guarantee 
financial  success  to  applicants.  New  area, 
however,  will  be  pitchmen,  exaggerated 
advertising  claims  and  what  broadcasters 
are  doing  to  police  themselves.  He  may 
sound  warning  that  legislation  may  be 
ahead  if  excesses  are  not  curbed  volun- 
tarily. 

★  ★  ★ 

DESPITE  intermittent  reports  of  affiliate 
opposition,  Mutual  assures  that  its  plan  to 
add  half-hour  "multi-message"  participa- 
tions program  in  daytime  (Mon.-Fri., 
10:30-1 1  a.m.)  has  been  given  approval 
by  at  least  85%  of  its  stations  and  will 
be  launched  Oct.  4  as  scheduled.  One 
affiliation  cancellation  (WRAL  Raleigh) 
has  been  received  and  is  attributed  to  num- 
ber of  reasons,  but  MBS  officials  deny  re- 
ports that  up  to  half-dozen  other  defec- 
tions impend. 

★  ★  ★ 

BASIC  affiliation  contract  signed  Friday 
by  ABC-TV  with  KTLJ  (TV)  Houston, 
ch.  13,  which  has  Nov.  13  target  date. 
John  T.  Jones,  president  and  publisher  of 
Houston  Chronicle,  signed  for  outlet  with 
Lee  Jahncke,  ABC  vice  president  and  as- 
sistant to  president. 


WITH  APPROVAL  by  FCC  Friday  of 
new  tv  multiple  ownership  rule  (five  vhf  s 
and  two  uhf's  per  entity)  speculation  arose 
as  to  what  uhf  markets  would  be  sought  by 
each  of  networks  and  by  other  multiple 
owners.  Rule,  however,  does  not  become 
effective  for  30  days,  or  until  Oct.  22. 
(Story  page  7). 

★  ★  ★ 

"AT  LEAST"  two  other  radio  networks 
may  subscribe  soon  to  A.  C.  Nielsen's  new 
reports  on  national  car  radio  listening  and 
in-home  audience  data  on  network  pro- 
grams. CBS  Radio  was  first  to  sign  for 
"first  such  regular  reports  in  the  broad- 
casting industry,"  to  be  issued  early  in 
1955,  on  long-term  basis. 

★  ★  ★ 

WITHIN  MONTH,  Senate  Subcommittee 
on  Juvenile  Delinquency,  headed  by  Sen. 
Hendrickson  (R-N.  J.),  will  resume  hear- 
ings and  proposes  particularly  to  look  into 
tv  and  whether  "thousands  of  letters"  on 
crime  and  horror  programs  received  by 
committee  have  any  basis  of  fact.  It's  ex- 
pected that  activities  of  Television  Code 
Review  Board  will  be  surveyed.  In  addi- 
tion to  Chairman  Hendrickson,  committee 
members  are  Langer  (R-N.D.),  Hennings 
(D-Mo.)  and  Kefauver  (D-Tenn.)  Chief 
counsel  is  Herbert  Beaser,  who  reportedly 
has  staff  monitoring  programs  preparatory 
to  hearing. 

★  ★  ★ 

DEMOCRATIC  leaders  turning  hand- 
springs over  victory  of  Edmund  S.  Muskie 
for  governor  in  Maine  elections.  They  see  in 
it  harbinger  of  victory  in  November  elec- 
tions and  control  of  both  houses  of  Con- 
gress. Democratic  control  of  Senate  would 
place  Warren  G.  Magnuson,  of  Washing- 
ton, in  chairmanship  of  Senate  Interstate 
and  Foreign  Commerce  Committee.  It's 
openly  predicted  that  one  of  his  first  actions 
would  be  to  kill  Bricker  investigation  of 


communications.  But  Republicans  dis- 
count notion  that  any  change  in  Congress 
control  is  imminent. 

★  ★  ★ 

IF  THERE'S  been  any  clarification  of  poli- 
tical broadcast  rules  as  result  of  FCC  re- 
port, it  wasn't  apparent  at  last  week's 
NARTB  district  meetings  in  mid-Atlantic 
area.  Speaking  privately  after  off-record 
discussions,  many  radio-tv  managers  felt 
they  would  have  to  figure  out  some  sort 
of  fair-play  policy  of  their  own. 

★  ★  ★ 

PLAN  OF  Comr.  George  E.  Sterling  to 
return  to  Washington  last  Monday  to  close 
out  his  affairs  preparatory  to  his  retire- 
ment Sept.  30  [B»T,  Sept.  13]  blocked  by 
tail-end  of  Hurricane  Edna  which  struck 
hard  at  Maine  Coast  where  Commis- 
sioner has  his  home.  Mr.  Sterling  returns 
to  Washington  this  Thursday  but,  having 
submitted  his  resignation  to  President  Eis- 
enhower, does  not  plan  to  participate  in 
FCC  actions  prior  to  his  month-end  re- 
tirement. 

★  ★  ★ 

ALTHOUGH  NARTB  backers  of  new 
million-dollar  plan  to  measure  tv  circula- 
tion conceived  project  originally  as  tv-only, 
they  now  feel  it  may  also  apply  to  aural 
radio.  Report  due  within  month  on  field- 
testing  of  Cawl  formula  to  show  tv  circula- 
tion and  viewing.  Home  and  telephone 
interview  technique  of  Cawl  plan  now 
being  checked  against  findings  from  125 
meters  placed  in  tv  receivers. 

★  ★  ★ 

CC  ITEM  last  week  on  Edgar  Kobak's 
answer  to  Brig.  Gen.  David  Sarnoff  on 
network  radio  (see  page  55  this  issue) 
erred  in  stating  Mr.  Kobak  serves  without 
compensation  as  president  of  Advertising 
Research  Foundation.  He  does  receive 
remuneration,  but  maintains  his  own  offices 
removed  from  ARF  headquarters. 


the  week  in  brief 

^  Lamb  hearing  developing  as  lawyers'  debate ....  27 

►  A  roundup  of  the  fall  football  business   30 

►  Cigarette  makers  to  study  FTC  ad  edict  closely .  .  32 

►  #1.9  billion  for  tv  in  '56— Folsom   35 

^  Sunbeam's  tv  budget  over  $4  million   35 

^  NARTB  Dists.  2,  3  oppose  pressures   40 

^  Sec.  315  must  work  or  be  revised — Doerfer .  .  .  46 

^  McConnaughey,  Berry  possibilities  for  FCC ...  54 

^  Bricker  probe  nears  preliminaries   58 

f*"  Skiatron  asks  pay-tv  approval   66 

Broadcasting    •  Telecasting 


►  Clark  affiliates  with  Wythe  Walker  firm   70 

^  European  tv  growth  accelerates    74 

►  Radio  to  prevail,  says  MBS'  O'Neil   76 

►  NBC  Radio  gross  hits  #33  million   76 

►  Radio  network  sales  over  140  hours   80 

►  21"  color  tube,  compact  receiver  shown  by  RCA  82 

►  A  comparison  of  RCA  and  Europe's  Philips ...  89 
^  The  story  of  British  television   90 

►  The  FCC  rules  for  political  broadcasting   96 

^  The  new  look  of  network  television   103 

^*  Telestatus:  tv  stations,  sets,  target  dates   115 

September  20,  1954    •    Page  5 


KTHS 

can  even  sell 

INSURANCE 

in  Arkansas! 


When  you  buy  time  on  KTHS — the  only 
50,000-watt  station  in  Arkansas — you  nat- 
urally expect  real  results — even  if  you  are 
selling  such  difficult  "products"  as  auto  and 
fire  insurance.  Hence  we're  proud  of  this 
quote  from  W.  Judd  Wyatt,  Advertising  Di- 
rector of  the  MFA  Mutual  Insurance  Com- 
pany, proving  that  KTHS  delivers — and  then 
some! 

"During  our  first  year  with  KTHS  and  Bill 
Neel's  noontime  news,  the  volume  of  MFA 
Mutual's  new  business  increased  195%!  An 
expanded  agency  force  contributed  to  this 
increased  volume,  but  a  large  share  of  the 
credit  is  justifiably  deserved  by  KTHS  and 
Bill  Neel." 

KTHS  delivers  primary  daytime  coverage 
of  more  than  a  million  people — interference- 
free  daytime  coverage  of  more  than  SYi 
million  people! 

Ask  your  Branham  man  for  all  the  KTHS 
facts. 

KTHS  newscaster,  Bill  Neel,  chats  with  Carrol  Fenton, 

a  young  fan,  while  W.  Judd  Wyatt,  MFA  Mutual 
Insurance  Company  Advertising    Director,   looks  on. 

S  !  ) ©O 

'  ,  ■ ':'  r 


KTH 

m        m    ■  H 


'CASTING  FROM 

E  ROCK,  ARKANSAS 


Page  6    •    September  20,  1954 


Broadcasting   •  Telecasting 


at  deadline 


FCC  BOOSTS  TV  OWNERSHIP  LIMITS: 
SEVEN  ALLOWED,  FIVE  VHF,  TWO  UHF 


SECOND  MOVE  in  FCC's  activity  to  help 
uhf  television  came  Friday  when  Commission 
amended  multiple  ownership  rule  (effective 
Oct.  22)  to  permit  ownership  of  five  vhf  and 

i  two  uhf  stations  by  single  entity.  Vote  was  four 
to  one,  with  Comr.  Frieda  B.  Hennock  dissent- 
ing.   Comrs.  George  E.  Sterling  and  Robert 

;  T.  Bartley  did  not  participate. 

In  amending  previous  limitation  of  maxi- 
mum five  to  one  person  or  company,  FCC  said 
it  was  convinced  move  would  help  in  "rapid 
and  effective  development"  of  uhf  band. 

Plight  of  uhf  is  most  serious  in  larger  pre- 
freeze  markets,  now  heavily  saturated  with  vhf 
receivers,  Commission  said.  It  is  in  those  mar- 
kets, FCC  said,  that  uhf  needs  prestige,  capital 
and  know-how  of  networks  and  other  multiple 
owners. 

"We  are  persuaded,"  Commission  said,  "that 
]  the  entry  of  these  multiple  owners  into  such 
key  markets  will  furnish  a  substantial  impetus 
to  uhf." 

Commission  pointed  out  that  it  was  de- 
parting in  no  way  from  its  policy  regarding 
undue  concentration  by  permitting  ownership 
of  seven  tv  stations  by  same  person.  This  is 
same  as  in  am  and  fm.  Also,  it  said: 

"The  multiple  ownership  of  broadcast  sta- 
tions does  play  an  important  role  in  our  na- 
tion-wide broadcast  system.  The  ownership  of 
broadcast  stations  in  major  markets  by  the  net- 
works, for  example,  is  an  important  element  of 
network  broadcasting.  Our  nation-wide  system 
of  broadcasting  as  we  know  it  today  requires 
that  some  multiple  ownership  of  broadcast 
stations  be  permitted.  We  have  always  recog- 
nized these  needs  and  have  by  rule  permitted 
multiple  ownership  of  broadcast  stations  in 
the  light  of  such  (and  other  and  competing) 
considerations.  Here  too  it  is  our  view  that  the 
greater  good  which  will  flow  from  the  proposed 

CBS  RADIO  RATE  CUT 

LONG-IMPENDING  rollback  of  national 
;  radio  network  evening  time  costs  to  approxi- 
mate level  of  prime  daytime  charges  is  due 
to  occur  early  October.  CBS  Radio  is  an- 
nouncing today  (Mon.)  that  its  evening  reduc- 
|  tions,  averaging  about  20%,  will  become  ef- 
fective Oct.  3.  NBC  Radio  and  ABC  Radio 
have  made  clear  they  will  "keep  competitive" 
by  making  comparable  reductions  at  approxi- 
mately same  time  CBS  Radio's  changes  go 
into  effect,  and  Mutual,  while  reported  to  have 
no  present  plan  to  cut  charges,  was  said  to  be 
studying  situation. 

Oct.  3  effective  date  for  CBS  Radio's  changes, 
plans  for  which  were  disclosed  to  and  given 
approval  by  network's  affiliates  last  spring 
[B»T.  May  31,  et  seq.],  are  being  announced 
by  John  Karol,  vice  president  in  charge  of 
network  sales.  Reductions  are  accomplished 
by  changes  in  discount  structure  and  will  vary 
from  advertiser  to  advertiser,  depending  on 
particular  schedules. 

Gross  dollar  volume  discounts  being  changed 
from  annual  to  weekly  basis,  which  Mr.  Karol 
said  conforms  to  general  industry  practice. 
On  total  day  and  night  weekly  gross  volume 
up  io  $3,000,  nighttime  discount  becomes  46% 


rule  offsets  the  disadvantage  resulting  from  per- 
mitting individual  licensees  to  own  a  larger 
number  of  stations." 

Comr.  Hennock  protested  that  additional 
ownership  by  multiple  owners  would  not  aid 
uhf.  She  held  that  revised  rule  permitted 
monopoly,  and  questioned  wisdom  of  numer- 
ical limitation  without  taking  into  account  loca- 
tions and  markets  of  singly-owned  outlets. 
Comr.  John  C.  Doerfer,  in  statement,  agreed 
with  majority,  but  said  he  thought  rule  should 
be  reconsidered  as  it  regards  flat  numbers 
maximum.  Commission  should  have  more 
flexibility  by  weighing  all  factors  in  case-by- 
case  method,  he  said. 

FCC's  post-war  multiple  ownership  consid- 
eration began  in  1948,  when  it  proposed  weight- 
ing degree  of  ownership  which  would  have 
permitted  a  single  person  to  own  up  to  10  tv 
stations.  This  proposal  hung  fire  for  five  years. 
In  1953,  FCC  came  out  with  new  proposal 
suggesting  ownership  of  five  vhf  and  two  uhf 
tv  outlets  to  single  entities  as  aid  to  struggling 
uhf  operators.  Favorable  comments  were  filed 
by  ABC,  CBS,  DuMont,  NBC,  Storer  Broad- 
casting Co.  and  Uhf  Tv  Assn.,  among  others. 
Objections  came  from  Sen.  Edwin  C.  Johnson 
(D-Colo.),  senior  Democrat  on  Senate  Com- 
merce Committee;  WSAY  Rochester,  N.  Y., 
and  others.  Subject  received  general  endorse- 
ment at  Potter  subcommittee  hearing  last  spring. 
Friday's  action,  approving  its  1953  proposal, 
came  nine  months  after  it  was  first  proffered. 

Entire  concept  of  FCC's  right  to  set  nu- 
merical limits  on  group  ownership  of  broad- 
cast stations  was  attacked  in  U.  S.  Circuit 
Court  by  Storer  last  June  [B*T,  June  7].  Storer 
maintained  Commission  has  no  legal  right  to 
set  up  specified  number  of  outlets  permitted 
to  be  owned  by  a  single  person,  but  must  carry 
out  anti-monopoly  law  on  case-by-case  basis. 


SET  FOR  OCT.  3 

of  night  gross  billing;  $3,000  to  $5,000,  47%; 
$5,000  to  $12,000,  48%;  $12,000  to  $24,000, 
49%;  $24,000  to  $34,000,  50%;  $34,000  to 
$44,000,  51%;  $44,000  to  $54,000,  52%,  and 
from  $54,000  up,  53%.  Lower  scale  of  dis- 
counts applies  on  daytime  gross  billings  in 
each  bracket.  Network's  52-consecutive-week 
discount  will  be  retained  but  for  evening  time 
will  be  computed  on  basis  of  net  billings  rather 
than  gross  billings. 

Asserting  new  structure  will  provide  sub- 
stantial nighttime  savings  to  both  year-round 
and  seasonal  or  other  short-term  network  radio 
users,  bringing  evening  radio  within  reach  of 
more  advertisers  and  paving  way  for  increase 
in  network's  total  dollar  volume,  Mr.  Karol 
said  that  "with  this  new  schedule  of  nighttime 
charges,  CBS  Radio  will  continue  to  deliver 
highly  effective  advertising  messages  at  a  lower 
average  cost-per-thousand  than  any  of  its  broad- 
casting or  print  competitors." 

Both  NBC  and  ABC  Radio  have  served 
notice  they  intend  to  follow  suit  on  CBS 
Radio's  cost  reductions.  William  H.  Fine- 
shriber  Jr.,  NBC  vice  president  in  charge  of 
radio  network,  has  said  NBC  "will  match  them 
dollar  for  dollar,"  also  via  nighttime  discount 


•    BUSINESS  BRIEFLY 

B&W  GOES  FOR  RADIO  •  Brown  &  Wil- 
liamson, Louisville,  planning  to  use  radio  for 
two  separate  campaigns  to  run  for  52  weeks, 
to  promote  Viceroy  and  Kool  cigarettes. 
Viceroy  schedule  will  start  on  Sept.  20  in  some 
areas  and  Sept.  27  in  others,  using  morning 
and  evening  spots  in  about  96  markets.  Kool 
starts  its  newest  radio  schedule  on  Oct.  1  in 
60  markets. 

CO-SPONSORSHIP  SET  •  Whitehall  Phar- 
macal  Co.  (Anacin)  will  co-sponsor  with  The 
Toni  Co.  Our  Miss  Brooks  which  returns  Sept. 
26  to  CBS  Radio.  Program  shifts  from  Sun- 
day 7:30-8  p.m.  EST  to  same  day,  8-8:30  p.m. 
EST.  Whitehall  Pharmacal  agency:  John  F. 
Murray  Adv.,  N.  Y.;  for  Toni:  Weiss  &  Geller, 
Chicago. 

LORILLARD  RENEWS  •  P.  Lorillard  Co., 
N.  Y.,  renews  NBC-TV's  Truth  or  Conse- 
quences (Tues.,  10-10:30  p.m.  EST)  for  52 
weeks,  starting  Sept.  28.  Agency:  Lennen  & 
Newell  Inc.,  N.  Y. 

COLD  CURES  CAMPAIGN  •  Union  Phar- 
macal Co.,  Montclair,  N.  J.,  using  radio  spot 
announcement  campaign  to  start  Oct.  11  and 
run  through  March,  during  cold  season,  for 
three  of  its  products,  Inhiston  ABC  (cold  tablet), 
throat  lozenges,  and  special  packet  which  in- 
cludes both  products  and  sells  for  special  price 
of  79  cents.  Campaign  will  break  in  about  25 
markets,  is  being  placed  by  Grey  Adv.,  N.  Y. 

KARO  FOR  THE  WOMEN  o  Corn  Products 
Co.  (Karo  syrup),  N.  Y.,  planning  radio  spot 
announcement  campaign  in  women's  participa- 
tion shows  starting  early  in  October  to  run  for 
10  weeks  in  number  of  markets.  C.  L.  Miller, 
N.  Y.,  is  agency. 

LIPTON'S  SOUP  IN  25  •  Lipton's  Soup  Mix, 
N.  Y.,  effective  Oct.  4  launching  four-week 
spot  schedule  using  minutes  and  station  breaks, 
daytime,  in  25  major  radio  markets.  Young  & 
Rubicam,  N.  Y.,  is  agency. 

SOLD  OUT  FORE-AND-AFT  •  Completion 
of  sales  of  ABC-TV's  two  10-minute  Pre- 
Game  Huddle  and  Football  Scoreboard  pro- 
grams, respectively  carried  before  and  after 
network's  13-game  NCAA  telecasts,  was  an- 
nounced Friday.  R.  J.  Reynolds  Tobacco  Co. 
(for  Camel,  Winston  cigarettes),  through  Wil- 
liam Esty  &  Co.,  N.  Y.,  will  sponsor  both 
pre-  and  post-game  programs  nationally;  Car- 
nation Co.  (dairy  products),  through  Erwin 
Wasey  &  Co.,  L.  A.,  will  pay  tab  for  Pacific 
Coast  coverage  of  Pre-Game,  and  Colgate- 
Palmolive  Co.  (for  Instant  Barber  Shave), 
through  Lennen  &  Newell,  N.  Y.,  will  share 
national  sponsorship  with  Reynolds  of  Score- 
board. 

changes  rather  than  rate  cut.  ABC  Radio, 
which  similarly  has  had  its  plans  in  works  for 
months,  is  expected  to  adopt  single  rate  for  day 
and  evening  periods  instead  of  boosting  night- 
time discounts,  and  to  make  change  effective  in 
early  October,  possibly  on  Oct.  1,  ahead  of  CBS 
Radio's.  Mutual  spokesmen  say  MBS  has  no 
present  plan  to  reduce  charges  but  is  "studying 
its  rate  structure  to  make  absolutely  certain 
that  it  remains  consistent  with  values  delivered 
by  its  competitors." 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  7 


Something  to  sell  ?  ? 

will  sell  it! 


The  familiar  organ  strains  of  "Time  On  My 
Hands"  brings  Jane  Schroeder,  lovely  femmecee 
of  S&e*U*ty  tycvUetie&,  into  each  WSPD-TV 
home,  sometimes  with  a  bit  of  reminiscence  and 
sometimes  with  a  twinkling  sparkle  of  anticipa- 
tion. 

The  early  evening  program  features  Ralph  Brunk 
at  the  organ,  Cliff  Johnson  as  vocalist,  and  pro- 
fessional entertainers,  in  various  fields,  as  weekly 
guests. 

£ve*U*tg>  1/<VUetieA  highlights  a  different 
theme  each  program.  Sometimes  Jane  takes  view- 
ers to  Florida;  to  a  school  prom;  on  a  roast;  to  a 
circus;  out  West.  Every  guest  is  dressed  to  fit  the 
theme  and  works  in  as  part  of  it. 

No  matter  the  mood,  hundreds  of  letters  have 
proven  Jane's  ability  to  reach  out,  grasp  her 
audience  and  make  them  part  of  her  show. 


Jane  Schroeder 


The  Toledo-area  billion  dollar  market  is  SOLD  on  £we«tUty  1/cvUetie&. 
For  further  information,  call  your  nearest  Katz  office  or  ADams  3175  in  Toledo. 


Page  8    •    September  20,  1954 


Broadcasting 


Telecasting 


If* 


at  deadline 


Opposing  Counsel  Clash 
In  Lamb  Renewal  Hearing 

CONFLICT  between  counsel  in  FCC  renewal 
hearing  on  Edward  Lamb's  WICU  (TV)  Erie, 
Pa.,  heightened  Friday  afternoon  as  counsel 
for  Mr.  Lamb  began  cross  examination  of 
Broadcast  Bureau's  initial  witness,  William  G. 
Cummings,  said  to  be  ex-FBI  plant  in  Toledo 
Communist  Party.  Case  opened  Wednesday  be- 
fore Examiner  Herbert  Sharfman  (early  story 
page  27). 

Earlier  in  day,  Broadcast  Bureau  attorney 
Walter  R.  Powell  protested  to  examiner  that 
Mr.  Lamb,  in  audible  aside  during  verbal  fight 
among  counsel,  "called  me  a  little  rat." 

Incident  occurred  during  extensive  argu- 
ment over  Mr.  Powell's  technique  of  making 
offers  of  proof  as  to  what  witness  would  have 
testified  if  he  had  been  allowed  to  continue 
when  stopped  by  examiner  upon  objection  on 
grounds  of  hearsay  or  relevance.  Examiner 
cautioned  about  further  emotional  outbursts. 

J.  Howard  McGrath,  attorney  for  Mr.  Lamb, 
defended  aside  as  natural  indignation  in  view 
of  counsel's  technique  of  making  offers  of 
proof,  charging  play  for  press.  He  particularly 
attacked  invitation  on  record  by  Mr.  Powell  for 
former  party  member,  mentioned  by  witness 
and  said  to  be  in  Canada,  to  return  to  U.  S. 
and  give  testimony. 

Mr.  Cummings,  who  earlier  testified  he  saw 
Mr.  Lamb's  name  on  "lists"  used  by  party  in 
solicitation  of  funds  in  mid-1940s,  under  cross 
examination  could  not  recall  name  he  per- 
sonally used  then  while  FBI  plant.  Lamb  coun- 
sel began  lengthy  testing  of  memory  in  other 
areas. 

In  final  hour  of  session,  witness  said  "several 
other  agencies"  of  government  had  approached 
him  during  past  year  and  he  admitted  "subjects" 
they  covered  were  similar  in  nature  to  those 
inquired  by  FCC.  Asked  if  he  was  "professional 
witness,"  Mr.  Cummings  replied,  "I  wouldn't 
define  it  that  way."  He  refused  on  security 
grounds  to  answer  if  he  now  is  engaged  by 
agency  other  than  FCC  "as  consultant  on  sub- 
versive matters." 

No  Love  in  Bloom  for  Benny 
And  Internal  Revenue  Dept. 

IF  U.  S.  government  makes  case  stick,  Jack 
Benny  owes  another  $1  million  in  taxes  on 
famed  "capital  gains"  deal  in  which  CBS  got 
him  from  NBC  in  1948.  Issue  is  whether 
$2,260,000  CBS  paid  Mr.  Benny  for  stock  in 
Amusement  Enterprises  Inc.  is  subject  to  in- 
come taxes,  as  government  now  claims,  or  much 
lower  capital  gain  taxes. 

At  opening  of  tax  hearing  in  Los  Angeles 
federal  court  last  week,  Taft  Schreiber,  MCA 
agent,  testified  Mr.  Benny  was  not  only  asset 
of  Amusement  Enterprises.  Other  assets  in- 
cluded Mary  Livingston,  Phil  Harris,  Eddie 
(Rochester)  Anderson  and  Dennis  Day,  he  said. 
Mr.  Benny  owned  60%  of  Amusement  Enter- 
prises. 

WGMS  Favored  for  Ch.  20 

FCC  ACTIONS  FRIDAY: 

Hearing  examiner  issued  initial  decision  rec- 
ommending grant  of  Washington's  ch.  20  to 
WGMS  that  city.  Action  followed  withdrawal 
of  WEAM  Arlington,  Va.  (Washington). 

FCC  issued  final   decision   granting  Fort 


WEIGHTY  LINEUP 

ABC-TV  Friday  claimed  "greatest  tv  sta- 
tion lineup  ever  amassed  for  any  sport 
event" — 150  stations  cleared  as  of  pre- 
game  time — in  advance  of  its  first  tele- 
cast (Oklahoma  vs.  California)  last  Sat- 
urday of  this  season's  NCAA  slate.  ABC- 
TV's  researchers  also  estimated  that  tele- 
cast would  be  available  to  "upwards  of 
100  million  persons  in  more  than  30 
million  tv  homes  in  the  country." 


Worth's  ch.  11  to  Texas  State  Network  (KFJZ 
Fort  Worth),  with  Comr.  Frieda  B.  Hennock 
dissenting.  GE  equipment  and  1,000-ft.  antenna 
will  be  used.  H-R  Television  Inc.  is  repre- 
sentative. 

Petition  by  ch.  35  WTRI  (TV)  Schenectady, 
N.  Y.,  to  move  to  Albany,  N.  Y.,  held  up  by 
protest  of  ch.  41  WROW-TV  Albany,  granted 
following  withdrawal  of  WROW-TV  protest. 
Comr.  Hennock  dissented. 

Autry,  Rogers  Film  Suit 
Goes  Before  Supreme  Court 

SUPREME  COURT  has  been  asked  by  Gene 
Autry  and  Roy  Rogers  to  halt  use  on  television 
of  138  old  films  that  cowboy  movie  actors 
made  for  Republic  Pictures  Corp. 

U.  S.  Circuit  Court  in  San  Francisco  turned 
down  injunction  that  Messrs.  Autry  and  Rogers 
had  filed  against  Republic,  Republic  Produc- 
tions Inc.  and  Hollywood  Television  Service  in 
which  it  was  contended  that  contracts  they 
made  with  movie  studio  prohibited  telecasting 
films  for  commercial  advertising  purposes. 

Mr.  Autry's  contract  with  Republic  does  not 
allow  editing,  so  use  of  his  films  on  tv  is 
impractical. 

23  Kw  Uhf  Transmitter 
Put  on  Market  by  GE 

GE  announced  Friday  inclusion  of  23  kw 
transmitter  in  uhf  line,  with  delivery  promised 
in  150  days.  Equipment,  comprising  three 
operating  klystron  tubes  (two  visual,  one  aural), 
is  priced  at  $175,000,  but  is  $130,000  if  added 
to  existing  1  kw  uhf,  or  $85,000  if  added  to 
GE  12  kw  transmitter.  GE  now  has  entire 
range  of  uhf  transmitters — from  500  w  driver, 
through  1  kw,  12  kw,  23  kw  and  45  kw.  Latter 
is  due  for  delivery  by  end  of  year. 

Coincidentally,  GE  has  included  in  uhf  an- 
tenna line  new  50-gain  helical  radiator.  Four- 
teen-bay,  HO-ft.-long  antenna  is  priced  at 
$75,000,  with  delivery  promised  within  six 
months.  Other  uhf  GE  helical  antenna  is  25 
gain. 


UPCOMING 

Sept.    21 :    CBC    Board    of  Governors, 
Chateau  Laurier,  Ottawa. 

Sept.  21-23:  RETMA  fall  industry  con- 
ference, Roosevelt  Hotel,  New  York. 

Sept.  24:  Mid-Atlantic  Workshop,  Pub- 
lic   Relations    Society    of  America, 
Hotel  Statler,  Washington. 
For  other  Upcomings  see  page  121. 


PEOPLE 

HAROLD  BODKIN,  on  loan  from  AT&T, 
succeeds  WILLIAM  A.  PORTER  as  assistant 
director  for  telecommunications,  Office  of  De- 
fense Mobilization. 

R.  C.  CONNELL,  sales  director  for  Norge  Div. 
of  Borg-Warner  Corp.,  elected  vice  president 
in  charge  of  sales. 

JOHN  NEWMAN,  formerly  with  promotion- 
publicity  staff  of  MCA-TV,  N.  Y.,  to  Official 
Films,  N.  Y.,  in  similar  capacity. 

WKY  Interests  Buy  WSFA, 
Plus  Tv  Permit,  for  $562,000 

ACQUISITION  of  100%  of  stock  of  Mont- 
gomery Broadcasting  Co.,  licensee  of  WSFA 
Montgomery,  Ala.,  and  holder  of  cp  for  ch. 
12,  by  WKY  Radiophone  Co.,  Oklahoma  City 
(WKY-AM-TV),  for  $562,000,  plus  cost  of 
contracted  tv  equipment,  announced  Friday. 
Sale,  negotiated  by  Blackburn-Hamilton  Co., 
is  subject  to  FCC  approval. 

WSFA,  5  kw  day,  1  kw  night,  1440  kc,  was 
founded  in  1930,  is  NBC  affiliate.  Tv  station, 
now  under  construction,  is  scheduled  to  go  on 
air  about  Dec.  1.  Company  ownership:  David  E. 
Dunn,  president  (11%%),  R.  F.  Hudson  Sr.,  vice 
president  (25%),  H.  S.  Durden,  secretary-treas- 
urer (38V3%),  R.  F.  Hudson  (16%%),  Sebie  B. 
Smith  (8',3%).  Last  year,  before  tv  grant  was 
issued,  Howard  E.  Pill  sold  his  25%  interest  in 
WSFA  for  $100,000. 

WKY  has  operated  radio  station  since  1920. 
tv  since  1949,  is  owned  by  Oklahoma  Publishing 
Co.  (Oklahoma  City  Oklahoman  and  Times, 
Farmer-Stockman).  E.  K.  Gaylord  is  president. 
P.  A.  (Buddy)  Sugg  is  executive  vice  president 
of  WKY   operations   and   handled  negotiations. 

District  3  Considers 
Anti-Beer,  Wine  Threats 

THREATS  to  beer-wine  advertising  and  prob- 
lems of  carrying  political  campaign  accounts 
dominated  closed-door  discussions  of  NARTB 
District  3  delegates  at  Pittsburgh  meeting,  con- 
cluded Friday  afternoon  (see  page  40). 

In  closed-door  business  huddles  Dist.  3  dele- 
gates were  concerned,  too,  about  attempts  by 
record  manufacturers  and  distributors  to  levy 
special  charges  on  discs  for  broadcast  use.  At 
Friday  business  session,  Dist.  3  adopted  resolu- 
tions opposing  censorship  of  radio  and  tv  in 
covering  public  events  and  demanding  equal 
rights  with  other  media;  urging  broadcasters 
to  use  own  facilities  to  acquaint  public  with 
industry's  public  service  activities;  stressing 
need  for  adherence  to  NARTB  radio  and  tv 
codes;  warning  of  need  to  resist  legislation  that 
would  restrict  radio-tv  advertising;  praising 
NARTB  leadership  in  meeting  attacks  on  in- 
dustry; lauding  stations  that  have  resisted  switch 
of  record  firms  from  78  to  45  rpm  discs;  calling 
on  record  firms  to  reappraise  role  of  broadcasters 
in  aiding  disc  sales  and  opposing  growing  prac- 
tice of  levying  service  charges.  - 

RCA's  Zworykin  Retires; 
Is  Honored  for  Inventions 

DR.  V.  K.  ZWORYKIN,  RCA  vice  president 
and  technical  consultant  and  father  of  tv  kine- 
scope and  iconoscope  and  host  of  other  elec- 
tronic inventions,  named  honorary  vice  presi- 
dent (first  in  RCA's  history)  and  continued  as 
technical  consultant  when  his  retirement  as  of 
Aug.  1  was  announced  Friday. 

Saturday  night.  Dr.  Zworykin  was  scheduled 
to  be  guest  of  honor  at  David  Sarnoff  Re- 
search Center,  Princeton,  N.  J.  Brig.  Gen. 
David  Sarnoff,  RCA  board  chairman,  was  to  be 
principal  speaker. 

WTVH-TV  Joins  CBS-TV 

WTVH-TV  Peoria,  111.  (ch.  19),  signed  as  pri- 
mary interconnected  affiliate  of  CBS-TV  ef- 
fective immediately,  CBS-TV  station  relations 
vice  president  Herbert  V.  Akerberg  announced 
Friday.  Station  is  owned  by  Hilltop  Broad- 
casting Co.  Edward  G.  Smith  is  general  man- 
ager. 


Broadcasting 


Telecasting 


September  20,  1954 


Page  9 


BATON  ROUGE  * 

WATCH  YOUR  SALES 


in  the 
SOUTH'S 


fastest  from'nq 

mrkeff 


FIGURES 


and 

FACT5 


POPULATION 

1940    88,415 

1953    197,000 

RETAIL  SALES 
1940  .  . .  $  20,251,000 
1953  . . .  $184,356,000:: 


RANKS  92nd  IN  EFFEC- 
TIVE BUYING  INCOME 

HIGHEST  PER  CAPITA 
INCOME  IN  LOUISI- 
ANA 

WORLD'S  MOST  COM  ^^^^ 
PLETE  OIL  CENTER 

CHEMICAL  CENTER  OF  THE  SOUTH 

DEEP  WATER  PORT 

^  To  see  your  sales  reach  their 

greatest  heights  in  this  rich 
petro-chemical  market,  select 
WAFB-TV,  the  only  TV  sta- 
tion in  Baton  Rouge,  with 
programs  from  all  4  networks, 
and  our  own  highly-rated 
local  shows. 


W 

n 

F 
B 


Tom  E.  Gibbens 
Vice  Pres.  &  Gen.  Mgr. 

Adam  J.  Young>  Jr.,  Inc. 
National  Representative 


*East  Baton  Rouge  Parish,  Survey 
of  Buying  Power,  1954 


T 


BATON  ROUGE,  LA. 


Page  10    •    September  20,  1954 


index 


BROAD 


APCgtgflNO 
TELECASTING 


THE  NEWS  WEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertisers  &  Agencies  30 

At  Deadline    7 

Awards   74 

Closed  Circuit  5 

Editorial   122 

Education    86 

Facts  &  Figures  50 
Feature  Section    87 


Film    39 

For  the  Record  107 

Government    54 

In  Public  Interest  24 

In  Review   16 

International    74 

Lead  Story   27 

Manufacturing  82 


Networks    76 

Open  Mike    14 

Our  Respects    ...  22 

Personnel  Relations  85 
Programs  &  Promotion  100 

Program  Services  52 

Stations    68 

Trade  Associations  40 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  Rufus  Crater  (New  York),  J.  Frank 

Beatty,  Bruce  Robertson,  Senior  Editors;  Fred  Fitzgerald,  News  Editor; 
David  Glickman,  Special  Projects  Editor;  Earl  B.  Abrams.  Lawrence 
Christopher,  Associate  Editors;  Don  West,  Assistant  News  Editor; 
Harold  Hopkins,  Assistant  Editor;  Patricia  Kielty,  Special  Issues;  Ray 
Ahearn,  Jonah  Gitlitz,  Louis  Rosenman,  Peter  Pence,  Staff  Writers; 
Kathryn  Ann  Fisher,  Eli  Fritz,  Joan  Sheehan,  Audrey  Cappella,  Edi- 
torial Assistants;  Gladys  L.  Hall,  Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy;  B.  T.  Taishoff,  Treasurer;  Irving  C.  Miller, 
Auditor  and  Office  Manager;  Eunice  Weston,  Assistant  Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &  John  P.  Cosgrove,  Manager;  Robert  Deacon,  Joel  H.  Johnston,  Sharleen 
READERS'  SERVICE   Kelley,  Jean  McConnell,  William  Phillips. 


BUREAUS 

444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  Senior  Editor;  Florence  Small,  Agency 
Editor;  David  Berlyn,  Assistant  New  York  Editor;  Rocco  Famighetti, 
Selma  Gersten,  Margaret  Au. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 

Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar;  John 
Osbon,  News  Editor. 

Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 

Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 

News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 


NEW  YORK 


CHICAGO 


HOLLYWOOD 


SUBSCRIPTION  INFORMATION 

Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  35g  per  copy;  53rd  and  54th  issues:  $3.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  De  Sales  St.,  N.  W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

•Reg.  U.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


I  buy  Ob^TJHF  £iation$ 


the  greatest  audience* 

the  most-watched  programs1' 

allied  newspaper  publicity 

follow-through  merchandising 

quality  that  results  from  TV  "know-how" 


„    That's  what  advertisers  are  getting  right  now  from  WJTV.  And  here's  what's  in  preparation  for 
the  future: 

•  color  transmission 

•  satellite  operations 

•  increase  to  250,000  kw  in  a  matter  of  days 

•  increase  to  half-a-million  kw  by  1/1/55 

•  Most  recent  Pulse 


n  nc?n 


CHANNEL  25  •  JACKSON, 


CSON,  MISS.I/ 


Jay  Scott,  General  Manager  •  Frank  Willis,  Commercial  Manager 
Owned  by  Mississippi's  two  statewide  newspapers 

®f)e  Clarion=lletiger       jackson  daily  news 


REPRESENTED  NATIONALLY  BY  THE  KATZ  AGENCY 

Broadcasting    •  Telecasting 


BASIC 


AFFILIATE 
and  DUMONT 


September  20,  1954    •    Page  11 


For  a  man's  product,,,  a  man's 


High  in  popularity  among  men  in  every  TV 
market  is  the  locally  produced  sportscast.  For 
fans  just  can't  get  enough  news  about  their 
favorite  local  and  national  sports,  players,  and 
teams.  The  local  sportscaster — the  man  with  the 
scores,  inside  information,  and  predictions — is  a 
super-salesman,  too. 

For  in  a  man's  world... a  straight- from -the- 


shoulder  word  of  advice  from  one  man  to  an- 
other can  make  a  sale.  No  fancy  phrases,  star- 
studded  productions,  or  expensive  commercials 
needed.  Men  are  loyal  to  the  local  sportscaster ; 
they  have  high  regard  for  the  products  he  per- 
sonally endorses.  Each  of  these  TV  stations  has 
a  strong  sports  show.  Each  one  is  a  sure  bet  to 
sell  your  product  to  men  in  these  markets. 


REPRESENTED  BY 


Also  Announcing  The  Addition  of 
WJIM-TV  |    WTVW    J  ABC  PACIFIC  TV 
Lansing    |  Milwaukee  |  Regional  Network 


Edward  Petry  &  Co.,  Inc. 

:|  :        'w  :\  •   CHICAGO   •   LOS  ANGELES   •   DETROIT  •   ST.  LOUIS   •   SAN  FRANCISCO 


fi 


OPEN  MIKE 


Share  of  Audience  in 
Cost  Per  1000  Sets, 
Monday  through  Friday. 


MORNING 
8:00  A.M.  to  12:00  NOON 

K-NUZ  ...  24c 

IND.  STA.  "A'    60c 

IND.  STA.  "B"    50c 

IND.  STA.  "C"    60c 

NET.  STA.  "A"    35c 

NET.  STA.  "B"    35c 

NET.  STA.  "C"    44c 

NET.  STA.  "D"  28c 


AFTERNOON 
12:00  NOON  to  6:00  P.M. 

K-NUZ  ...  22c 

IND.  STA.  "A"    48c 

IND.  STA.  "B"  42c 

IND.  STA.  "C"    60c 

NET.  STA.  "A"  29c 

NET.  STA.  "B"  29c 

NET.  STA.  "C"    47c 

NET.  STA.  "D"    50c 


EVENING 

6:00  P.M.  to  12:00  P.M. 

K-NUZ  ...  22c 

IND.  STA.  "A"    60c 

IND.  STA.  "B"    (OFF) 

IND.  STA.  "C"    $1.20 

NET.  STA.  "A"  48c 

NET.  STA.  "B"    35c 

NET.  STA.  "C"    49c 

NET.  STA.  "D"  72c 


*APRIL  -  MAY  PULSE 
Share  of  Audience 
against  SRDS  One  Min- 
ute Rates 


Write  -  Phone  -  or  Wire 


i  i 
I 


©  ©      K-NUZ  Leads  in  Cost  per     ©  © 

1000  Sets  Saturday  and 
®  ©      Sunday,  too.  ®  • 

©•©©©©©•©©•© 
©•©©©••••••• 

Page  14    •    September  20,  1954 


Unstinted  and  Wholesome 

EDITOR: 

Knowing  the  long-time  interest  that  your 
magazine  has  taken  in  sound  public  service 
broadcasting  and  telecasting,  I  thought  you 
might  like  to  read  what  Alfred  F.  Wilcox, 
commercial  manager  of  WHOL  Allentown, 
Pa.,  said  about  the  subject  in  a  recent  letter  to 
our  office: 

"We  at  WHOL  have  always  been  conscious 
of  the  fact  that  a  radio  station  is  considerably 
different  from  a  newspaper  or  a  magazine.  We 
are  fully  aware  of  the  fact  that  we  pay  no 
rent  for  the  air  waves  that  connect  our  micro- 
phones with  the  tens  of  thousands  of  radio  sets 
within  our  primary  coverage  area.  In  return 
for  this  free  rent,  we  have  always  considered 
that  we  owe  our  listeners  a  full  measure  of 
unstinted  public  service  and  wholesome  enter- 
tainment." 

Bernard  Posner,  Asst.  Dir. 
Information — Radio  &  Tv 
Veterans  Administration 
Washington,  D.  C. 

Art  Appreciation 

EDITOR: 

I  subscribed  to  B«T  only  the  other  day,  and 
already  I  am  asking  a  favor. 

A  fan  of  my  program  sent  me  a  Ding  Dong 
School  cartoon  clipping  from  the  Jan.  4,  1954, 
issue  of  Broadcasting  •  Telecasting.  Quite 
naturally,  as  teacher  of  Ding  Dong  School, 


"Miss  Frances,"  I  would  very  much  like  to  have 
the  original  of  this  cartoon.  I  want  to  frame 
it  and  hang  it  in  my  study. 

The  cartoon  is  very  good,  and  I  do  appreciate 
the  recognition.  I  hope  you  will  be  able  to 
oblige,  for  I  know  you  will  if  you  can. 

Frances  R.  Horwich 

Ding  Dong  School 

Chicago 

[EDITOR'S  NOTE:  We're  obliging.  Original  car- 
toon has  been  sent  to  "Miss  Frances."] 

WTMJ  Not  In  QRG 

EDITOR: 

You  carried  a  paragraph  to  the  effect  that 
WTMJ  was  definitely  committed  to  the  Quality 
Radio  Group  venture.  While  representatives 
of  the  station  have  attended  a  number  of  meet- 
ings of  the  group  and  there  have  been  extended 
telephone  conversations,  our  final  decision  is 
not  to  go  along  with  the  group  at  this  time. 

Walter  J.  Da  mm,  V.P.  and 

Gen.  Mgr. 
WTMJ-AM-TV  Milwaukee 

Color  Correction 

EDITOR: 

Understandable  enthusiasm  probably  colored 
the  WBTV  (TV)  [Charlotte]  release  about  be- 
ing the  first  station  in  the  South  to  originate 
and  transmit  a  colorcast  [B»T,  Sept.  6]. 

We  commend  our  fellow  Confederates  for 


another  demonstration  of  the  vigor  of  the  new 
South. 

To  keep  the  record  straight,  however,  it 
should  be  pointed  out  that  as  one  of  America's 
pioneer  television  stations,  WSB-TV  transmitted 
live  color  Jan.  31,  1951.  We  have  also  been 
transmitting  network  color  since  July  15,  1954. 

Incidentally,  our  $1,500,000  expansion  pro- 
gram now  underway  calls  for  complete  color 
operation  next  year. 

J.  Leonard  Reinsch,  Exec.  Dir. 
WSB-AM-TV  Atlanta,  Ga. 
WHIO-AM-TV  Dayton,  Ohio 
WIOD  Miami,  Fla. 

He  Likes  It 

EDITOR: 

I  have  just  read  the  1954  Telecasting  Year- 
book-Marketbook  from  cover  to  cover  and 
now  consider  myself  the  most  throughly  in- 
formed guy  in  the  industry.  .  .  . 

It  certainly  is  a  monumental  job,  and  once 
again  you  and  your  crew  deserve  all  manner  of 
compliments  for  putting  together  so  much  val- 
uable material  inside  of  one  book. 

Claude  Barrere 
Broadcast  Music  Inc. 
New  York  City 

Lost 

EDITOR: 

I'm  lost!  Some  ungrateful  wretch  walked 
away  with  all  the  Broadcasting  •  Telecasting 
Yearbooks  in  the  office. 

I  can't  live  without  them! 

Will  you  rush  two  yearbooks  to  me  .  .  . 
along  with  the  bill  ...  as  soon  as  possible? 
Many  thanks. 

Lansing  B.  Lindquist 

Vice  President 

Ketchum,  MacLeod  &  Grove 

Pittsburgh 

[EDITOR'S  NOTE:  Replacement  Yearbooks  have 
been  sent.  Mr.  Lindquist,  and  other  subscribers, 
will  receive  the  1954-55  TELECASTING  Year- 
book-Marketbook,  just  published.] 

Most  Effective 

EDITOR: 

Radio  and  television  are  our  most  effective 
methods  of  informing  the  public  of  the  need 
for  their  continued  support  in  the  fight  against 
tuberculosis,  our  country's  number  one  in- 
fectious killer. 

Your  outstanding  cooperation  is  of  ines- 
timable value  to  us  and  an  important  contri- 
bution in  the  nation's  effort  to  combat  tubercu- 
losis. 

James  E.  Perkins,  M.D. 
Managing  Director 
National  Tuberculosis  Assn. 

Power  Loss 

EDITOR: 

I  have  noted  your  news  item  headed  "Two 

Fm  Stations  Authorized"  on  page  64  of  the 

Sept.  6  issue  of  B»T. 

The  ERP  of  the  Atlanta  grant  to  Glenkaren 

Assoc.  was  incorrectly  shown  to  be  3  kw.  The 

correct  ERP  is  10.878  kw. 

C.  E.  Strain.  Consultant 

Strain  Engineering  Service 

Atlanta,  Ga. 

[EDITOR'S  NOTE:  B-T  based  its  report  on  an 
FCC  release  which  turned  out  to  be  wrong  and 
has  since  been  corrected.] 


Broadcasting 


Telecasting 


5 


MORE  spots 

MORE  commercials 


ry  - 

■ 


features  of 


•  Easily  expanded  for  dual-channel 

broadcast  use 

•  Single  BC-4A  controls  9  inputs — 

four  simultaneously 

•  Paired  BC-4A's  double  facilities — 

provide  dual-channel  operation 

•  Entirely  self-contained,  completely 
wired    unit — no    separate  desk 

required 

•  Program  and  audition  facilities 

•  Talkback  or  program  cue  to  remote 

lines 

•  Three  preamplifiers — all  amplifiers 

RCA  Broadcast  "plug-in"  type 

•  High  degree  of  accessibility 


profits 


...with  rca's  low-cost, 

high-efficiency  broadcast 


Designed  originally  to  meet  the  need  for  economy 
in  the  smaller  station,  RCA's  Audio  Central  BC-4A 
also  fills  an  important  place  in  medium  and  large 
stations. 

For  example — the  BC-4A  can  carry  the  whole  sta- 
tion during  slack  hours.  It  is  useful  as  a  low-cost, 
semi-permanent  installation  in  remote  locations, 
such  as  dance  halls  or  fairs.  It  is  adequate  for  a 
new  studio,  interview  room,  newsroom,  etc.  As  an 
"add-a-unit"  audio  control,  it  permits  "block- 
building"  as  needed. 

A  single  BC-4A  provides  sufficient  control  and 
switching  facilities  for  studio,  announce  booth, 
turntables,  network,  remotes  and  tape  recorders. 
The  addition  of  another  BC-4A  doubles  these  facili- 
ties and  permits  complete  dual-channel  operation. 

Let  your  RCA  Sales  Representative  tell  you  how 
the  BC-4A  can  increase  your  facilities  at  low  cost. 

PIONEERS  IN. AM  BROADCASTING 
FOR  OVER  25  YEARS 


RADIO  CORPORATION  of  AMERICA 


ENGINEERING  PRODUCTS  DIVISION 


CAMDEN,  N.J. 


IN  REVIEW 


D0U6HNU1S ! 


Perhaps  the  variety  of  products 
hasn't  been  literally  that  broad 
yet!  But  the  KQV-A  &  P  Merchan- 
dising Plan  has  already  boomed 
sales  on  this  diversified  list  of 
products.  And  look  at  the  happy 
results! 

"Sales  up  81.9%  during  promotion" 

— Breakfast  Food 
"Biggest  month  in  our  history" 

— Dog  Food 
"Almost  double  normal  case  sales" 

— Ginger  Ale 
"Biggest  sales  gain   we  ever  had 
with  A  &  P"      — Root  Beer 
"3,120  extra  cases  from  warehouse" 

— Coffee 

All  this,  plus  high,  high  KQV- 
CBS  ratings  in  Pittsburgh.  Better 
contact  KQV  or  your  Raymer 
man  for  full  details. 


CBS  Radio      in  Pittsburgh 

5000  W— 1410  KC 

National  Representatives: 
PAUL  H.  RAYMER  Company 


SATINS  &  SPURS 

Network:  NBC-TV 

Time:  Sat.  Sept.  11,  7:30-9  p.m.  EDT 
Written  by  Max  Liebman  and  Billy  Fried- 
berg 

Producer  and  Director:  Max  Liebman 
Music  and  Lyrics:  Jay  Livingston  and  Ray 
Evans 

Musical  Numbers:  Devised  and  directed  by 

Charles  O'Curran 
Art  Director:  Frederick  Fox 
Musical  Director:  Charles  Sanford 
Costumes:  Paul  Du  Pont 
Orchestration  by  Nelson  Riddle 
NBC  Supervisor:  Hal  Janls 
Assistant  to  Producer:  Max  Siegel 
Associate  Producer-Director:  Bill  Hobin 

M.C.:  Leonard  Elliott;  Cast:  Betty  Hutton, 
Kevin  McCarthy,  Neva  Paterson,  Guy 
Raymond,  Josh  Wheeler.  Joe  Ross,  Gene- 
vieve and  Ethel  Owen 

Production  costs:  $200,000. 


THE  FIRST  of  NBC-TV's  much  heralded  color 
tv  "spectaculars,"  Satins  and  Spurs,  was  a 
smash  triumph  for  Betty  Hutton,  its  star,  and 
a  victory,  though  somewhat  less  impressive — 
perhaps  because  one  was  led  by  advance  fan- 
fare to  expect  too  much — for  the  vehicle  and 
the  tv  color. 

This  90-minute  musical  comedy,  created  es- 
pecially for  television — and  for  the  energetic 
Miss  Hutton,  who  was  making  her  tv  debut — 
was  adequate  but  not  sensational  entertainment. 
The  color,  while  a  definite  contribution  to  view- 
ing pleasure,  was  not  consistent  among  the 
various  sets  which  NBC  had  installed  for  an 
invited  audience  at  its  New  York  headquarters. 

As  an  example  of  the  color  variations,  drapes 


Star  and  Tars 


used  in  a  ballet  scene  appeared  bronze  on  one 
receiver,  deep  red  on  another.  Similar  discrep- 
ancies were  evident,  as  between  the  pictures  on 
various  sets,  throughout  most  of  the  production. 
On  several  sets  a  lack  of  sharpness  left  one 
viewer,  at  least,  with  unclear  pictures  in  the 
long  and  even  medium  shots,  only  closeups 
providing  the  clarity  and  quality  that  show  off 
color  tv's  advantages  at  their  best. 

For  her  own  debut,  as  well  as  the  debut  of 
the  NBC  "spectaculars,"  Miss  Hutton  was  given 
a  musical  comedy  which  had  its  high  spots  in 
both  music  and  dialogue.  Unfortunately,  it  had 
its  low  spots  too.  It  was  the  story  of  a  rodeo 
star  and  the  involvements  one  might  expect  to 


develop  when  a  Life  magazine  photographer 
undertakes  to  make  her  the  subject  of  a  picture 
layout.  Miss  Hutton  succeeded  in  carrying  her 
part  of  the  show,  which  was  most  of  it. 

Quick  Critical  Rundown: 

James  O'Neill  Jr.,  Washington  Daily  News — 
".  .  .  the  people  in  charge  of  television's  answer 
to  colored,  super  Cinemascope  better  throw 
everything  out  the  window,  take  a  two-week 
vacation  on  a  head-feeler's  couch  and  start 
anew  .  .  .  'Satins  and  Spurs,'  with  the  exception 
of  the  presence  of  Betty  Hutton,  was  strictly 
nothing." 

John  Crosby,  New  York  Herald-Tribune — 
"Whenever  things  started  running  down — and 
they  started  running  down  all  the  time — Miss 
Hutton  sprang  up  and  started  shaking  like  a 
bowl  of  jelly  .  .  .  They'll  have  to  do  better 
than  that  with  $1,000,000  if  this  color  business 
is  going  to  catch  on  .  .  .  Some  of  the  color 
shots — notably  a  fashion  show  and  a  scene  in 
a  saloon — were  lovely.  Others  were  pretty 
muddy  .  .  ." 

Val  Adams,  New  York  Times — "Although  the 
musical  had  its  good  moments,  when  the  tunes 
were  lively  and  the  action  imaginative,  it  bore 
no  positive  indication  that  NBC's  'spectaculars' 
are  as  yet  spectacular  enough  to  revolutionize 
the  television  art." 

Larry  Wolters,  Chicago  Tribune — "  .  .  . 
Bouncing  Betty  was  actually  spectacular  in  an 
original  musical  comedy  .  .  .  The  show  came 
out  in  gorgeous  colors,  exciting  dances  and 
catchy  tunes  ...  in  black  and  white  [this] 
plot  was  revealed  for  what  it  was — ordinary 

Ethel  Daccardo,  Chicago  Daily  News — "  .  .  . 
colorwise  there  have  been  better  shows,  but 
on  the  other  hand,  much  more  was  attained 
in  this  program.  Color  values  changed  at  times, 
as  different  cameras  were  used.  Even  so,  it 
was  sheer  magic  .  .  ." 

Lucia  Carter,  Chicago  Sun-Times — "  ...  as 
an  exercise  in  what  the  color  cameras  can  do, 
the  show  reminded  me  of  small-scale  Cinema- 
scope ...  It  was  a  bright,  sparkling  music  pro- 
duction if  you  like  Betty  Hutton — I  can't 
imagine  anybody  who  doesn't — but  if  there  is 
such  a  person,  he  must  have  had  a  dull  time 

Janet  Kern,  Chicago  American — "NBC  pro- 
ducer Max  Liebman  and  comedy  songstress 
Betty  Hutton  beat  down  a  number  of  major 
handicaps  to  present  a  rollicking,  90-minute 
musical  comedy  .  .  .  Satins  and  Spurs  was  a 
huge  success  .  .  ." 


EDGAR  BERGEN  SHOW 
WITH  CHARLIE  McCARTHY 

Network:  CBS  Radio 
Time:  Sun.,  9-10  p.m.  EDT. 
Origination:  Washington,  D.  C. 
Star:  Edgar  Bergen 
Producer:  George  Dyslin 
Sponsor:  Kraft  Foods  Co. 
Agency:  J.  Walter  Thompson 
Estimated  Production  Costs:  $8,000. 


WELL,  now  Washington  is  an  origination  point 
for  radio  network  comedy  shows. 

Last  week,  Edgar  Bergen  and  his  two  sup- 
porting characters,  Charlie  McCarthy  and 
Mortimer  Snerd,  began  their  weekly  hour-long 
radio  show  from  the  Nation's  Capital.  If  any- 
one had  an  idea  that  this  was  going  to  be  a 
change  in  Mr.  Bergen's  approach,  he  was  dis- 
appointed. It  was  the  same  show  that  could 
have,  and  should  have,  emanated  from  New 
York  or  Hollywood. 

Why  Washington?  No  one  seems  to  know. 


Page  16    •    September  20,  1954 


Broadcasting    •  Telecasting 


President,  Bissell  Carpet  Sweeper  Company,  says: 

''We're  proud  that  our  business  is 
78  years  young  .  .  .  still  growing  and 
still  contributing  to  the  groicth  of  this 
thriving  community.  We're  proud  of 
the  healthy  expansion  of  business  as  a 
whole,  throughout  the  entire  WOODland 
area.  WOOD-TV' 's  increased  facilities 
are  the  natural  result  of  this  sound 
continuous  area  development." 


WOODIand-TV  is  big  territory! 


Bissell  Carpet  Sweeper  Company  may  be 
old  in  years,  but  it's  "young  in  heart"  — 
and  the  firm's  creative  thinking  continues 
to  pay  off.  The  new  Bissell  "Sweepmaster" 
has  won  good  design  awards  from  New  York 
to  California  —  and  sales  are  still  climbing! 

Throughout  the  entire  WOODland  area, 
you'll  find  ample  evidence  of  creative 
thinking  —  and  increased  sales.  It's  no 
accident  that  Grand  Rapids,  trading  center 


WOOD 


of  Western  Michigan,  ranks  consistently 
among  the  nation's  top  ten  in  general  busi- 
ness increase.  And  this  rich,  growing 
Western  Michigan  market  is  all  yours  with 
WOOD-TV  .  .  .  first  station  in  the  country 
to  deliver  316.000  watts  from  a  tower  1000' 
above  average  terrain.  For  top  coverage  of 
the  primary  Grand  Rapids  market — plus 
Muskegon.  Battle  Creek.  Lansing,  and  Kala- 
mazoo, schedule  WOOD-TV,  Grand  Rapids' 
only  television  station! 


GRAND     RAPIDS,  MICHIGAN 


GRANDWOOD  BROADCASTING  COMPANY  •  NBC.  BASIC;  ABC.  CBS.  DuMONT.  SUPPLEMENTARY  •  ASSOCIATED  WITH  WFBM-AM  AND 
TV.  INDIANAPOLIS.  IND    •  WFDF.  FLINT.  MICH..  WEOA.  EVANSVILLE,  IND.  •  VVOOD-AM.  WOOD-TV.  REPRESENTED  BY  KATZ  AGENCY 


BRO  «  DCASTING     •  TELECASTING 


September  20,  1954    •    Page  17 


IN  REVIEW 


lati^toputipJi  hatiio  dollar 


UJTflR^  IS  FIRST 


585  out  of  700  Daytime  Minutes 
All  of  the  300  Nightime  Minutes 

From  7  A.  M.  to  Midnight  no  station  can 
challenge  the  dominance  of  WTAR  with  a 
powerful  line-up  of  the  full  CBS  schedule 
and  established  local  personalities.  Pulse 
proves  this  conclusively  showing  WTAR 
first  in  82.1%  of  daytime  minutes  and 
100%  at  night.  Profit  by  these  facts  — 
choose  only  WTAR,  for  radio  in  Norfolk. 

The  Norfolk  Pulse  Survey,  February,  1954. 


NORFOLK 


Represented  By  Edward  Petry  &  Co.,  Inc. 


Speculation  runs  the  gamut  from  "Mr.  Bergen 
likes  Washington  and  intends  to  make  his  home 
there,"  to  "Oh,  some  bright  young  guy  at  the 
agency  thought  it  would  be  a  good  gimmick  to 
originate  the  show  from  Washington."  We'd 
still  like  to  know  why  Washington?  To  us  it 
seemed  strange  hearing  a  melange  of  entertain- 
ment stamped  with  a  dateline  that  means  news 
and  special  events.  Anybody  know  the  answer? 

The  show  itself  was  pretty  much  the  usual 
insofar  as  Mr.  Bergen  and  company  were  con- 
cerned.  There  were  two  innovations,  however. 

The  first,  bearing  the  Washington  coloration, 
were  interviews  with  government  officials.  One 
was  with  Joseph  B.  Parker,  Dept.  of  Agricul- 
ture dairy  husbandman,  who  discussed  the 
government's  efforts  to  increase  the  quantity 
and  quality  of  bossy's  lactation  and  exchanged 
pleasantries  with  "farm  expert"  Mortimer 
Snerd.  The  other  was  with  Lt.  Gen.  H.  R. 
Harmon,  USAF,  who  "interviewed"  Charlie 
McCarthy  as  a  prospective  candidate  for  the 
new  Air  Force  Academy. 

The  other  innovation  was  that  Mr.  Bergen 
played  records,  repeat,  records,  during  his  60- 
minute  presentation.  He  played  six  popular 
tunes  during  the  hour  and  interviewed  vocalist 
Sunny  Gale.  We  are  not  unmindful  that  Martin 
Block  has  been  networked  since  early  this 
year,  or  that  Amos  'n  Andy  have  commenced 
their  new  network  show  along  the  d.j.  route. 
We  were  not  aware,  however,  that  an  estab- 
lished radio  star  found  his  material  so  sparse 
that  platter  spinning  was  required  to  fill  time. 

There  is  a  place  in  Washington  for  a  good 
satirist.  Will  Rogers  and  Peter  Finley  Dunne 
come  to  mind.  We  don't  know  whether  Mr. 
Bergen  has  that  talent,  but  he  may  have  the 
idea.    We  give  it  to  him. 

Summing  up,  we'd  say  this  is  middlin'  net- 
work radio. 


BEST  OF  BROADWAY 

Network:  CBS-TV 

Time:  Every  fourth  Wednesday,  10-11  p.m. 
EDT 

Premiere:  The  Royal  Family  (Sept.  15) 
Cast:  Helen  Hayes,  Frederic  March,  Clau- 

dette   Colbert,   Charles   Coburn,  Nancy 

Olson,  Kent  Smith 
Authors:  George  S.  Kaufman,  Edna  Ferber 
Adaptor:  Ronald  Alexander 
Producer:  Martin  Manulis 
Director:  Paul  Nickell 
Production  Designer:  George  Jenkins 
Costumes:  Mildred  Trebor 
Lighting:  Salvatore  Bonsignore 
Set  Decorator:  Mike  Bleam 
Make-up:  Robert  Jiras 
Special  Effects:  Hunt  Rylander 
Sponsor:  Westinghouse  Electric  Corp. 
Agency:  McCann-Erickson  Inc. 
Product  Demonstrator:  Betty  Furness 
Estimated  Production  Cost:  $100,000. 


THE  COMBINATION  of  plays  of  proved  box- 
office  value,  top  flight  stars  and  first  rate  pro- 
duction is  one  that  should  spell  success  in  tv 
as  well.  That  combination  is  exactly  what 
Westinghouse  has  in  Best  of  Broadway,  which 
opened  its  every-fourth-Wednesday  run  on  CBS- 
TV  last  week  with  "The  Royal  Family."  And, 
if  the  rest  of  the  series  keeps  up  the  pace  set  by 
the  opener,  its  success  is  a  foregone  conclusion. 

-Ronald  Alexander's  adaptation  of  the  Kauf- 
man-Ferber  farce  retained  the  full  frantic  flavor 
of  the  original  play,  a  satire  on  the  home  life  of 
America's  most  famous  theatrical  family,  obvi- 
ously, if  perhaps  libelously,  based  on  the  Barry- 
mores.  Helen  Hayes,  Frederic  March,  Clau- 
dette  Colbert,  Charles  Coburn,  Nancy  Olson 
Kent  Smith  and  the  supporting  cast  gave  the 
show  the  exact  amount  of  overacting  it  calls 
for,  but  no  more,  which  speaks  well  for  the 
ability  of  director  Paul  Nickell  to  keep  his  per- 
formers, even  such  top  stars  as  these,  in  line. 


Page  18    •    September  20,  1954 


Broadcasting 


Telecasting 


To  a  TV 

station  manager 
who's  losing 
his  sleep  


If  you're  losing  sleep  over  profits.  Studio  Telescriptions 
will  cure  your  insomnia.  The  Studio  Telescription 
Library,  consisting  of  over  1,100  three  minute  films 
featuring  top  musical  artists,  is  basic  to  profitable  TV 
operation. 

Program  costs  are  slashed!  With  all  talent  on  film 
and  with  complete  programming  material,  you  can 
build  an  unlimited  variety  of  top  quality  shows  in  a 
matter  of  minutes. 

Sponsors  are  quickly,  easily  sold!  For  Studio  Tele- 
scription programs  are  high  in  ratings  — low  in  cost. 
Find  out  today  how  Studio  Telescriptions  can  boost 
your  profits. 


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Broadcasting    •  Telecasting 


September  20,  1954    •    Page  19 


IN  RADIO! 


NOW 


IN  TV! 


r  it 

hita  Falls 
exas! 


CBS  AND  DuMONT 
TELEVISION  NETWORKS 


Wichita  Stalls  ofeL 


e  vision. 


IN  REVIEW  • 


As  an  added  fillip,  the  Best  of  Broadway 
series  is  being  telecast  in  color  and  it  is  to  the 
everlasting  credit  of  Martin  Manulis,  producer 
of  "The  Royal  Family,"  that  he  used  this  added 
asset  to  accentuate  and  embellish  the  play's 
action  without  splashing  on  color  for  its  own 
sake,  as  has  been  done  far  too  often  in  the  past 
few  weeks.  The  clothes  the  actors  wore  were 
tasteful  and  believable,  not  garish  costumes 
shouting  to  the  viewer,  "Look,  we  got  color!" 
This  was  one  colorcast  which  accepted  the  fact 
that  most  of  its  audience  is  as  yet  electronically 
colorblind  and  gave  them  their  full  hour's  worth 
of  entertainment,  without  depriving  the  few 
fortunate  colorviewers  of  their  color  bonus. 

This  noteworthy  restraint  carried  over  into 
the  commercials.  Refrigerators,  washers  and 
stoves  were  white,  just  like  real  life,  accentuated 
by  the  colors  of  the  backgrounds  and  their 
metal  trimmings.  Betty  Furness  even  wore  a 
grey  dress! 

From  every  angle,  in  Best  of  Broadway  West- 
inghouse  has  made  what  its  commercials  call 
the  "Best  of  Buys." 


ORCAST  I  N 


Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

Sept.  25  (9:30-10  p.m.  EST):  My 
Favorite  Husband  —  alternate 
sponsors — International  Silver 
Co.,  through  Young  &  Rubicam; 
Simmons  Co.,  through  Young 
&  Rubicam. 

Sept.  30  (7:45-8  p.m.  EST):  Jane  Fro- 
man  Show,  General  Electric  Co. 
Lamp  Div.,  through  BBDO. 

Sept.  30  (8:30-9:30  p.m.  EST)  Chrysler 
Show,  Chrysler  Corp.,  through 
McCann-Erickson. 

Oct.  4  (8-8:30  p.m.):  Burns  and  Allen, 
alternate  sponsors  —  Carnation 
Co.  through  Erwin  Wasey  and 
B.  F.  Goodrich  through  BBDO. 

Oct.  4-8  (10-10:30  a.m.):  Garry  Moore 
Show,  participating  sponsors. 

Oct.  12  (7:45-8  p.m.):  Jo  Stafford  Show, 
Gold  Seal  Co.  through  Camp- 
bell-Mithun. 

Oct.  13  (10-11  p.m.):  The  Best  of  Broad- 
way, Westinghouse  Electric 
Co.  through  McCann-Erickson. 

NBC-TV 

Sept.  24  (11-12  noon):  Home,  15-minute 
pickup. 

Sept.  25  (9-10:30  p.m.):  Max  Liebman's 
"Lady  in  the  Dark,"  General 
Motors  Oldsmobile  Div. 
through  D.  P.  Brother. 

Oct.  8  ((11-12  noon):  Home,  15-minute 
pickup. 

Oct.  10  (7:30-9  p.m.):  Max  Liebman 
Presents,  TBA,  Hazel  Bishop 
through  Raymond  Spector  and 
Sunbeam  through  Perrin-Paus. 

Oct.  14  and  each  Thursday  thereafter 
(indefinite  period)  (9:30-10 
p.m.):  Ford  Theatre,  Ford 
Motor  Co.  through  J.  Walter 
Thompson. 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B-T.] 


Page  20    •    September  20,  1954 


Broadcasting    •  Telecasting 


**WJAR-TV 


ft 


SUNDAY  SUPPLEMENT 


A  NEW  CONCEPT  IN  PROGRAMMING 

For  the  first  time  anywhere,  a  2  hour  program 
integrating  morning  devotion  and  family  enter- 
tainment. 

SUNDAY  MAGAZINE  SUPPLEMENTS 

Articles  of  interest  selected  from  leading  Sunday 
supplements  such  as  the  Chicago  Trihune,  Wash- 
ington Star,  Philadelphia  Inquirer. 
Buffalo  Courier,  Cleveland  Plain 
Dealer  and  many,  many  more. 

PIPSQUEAK  PARADE 

Talented  youngsters  perform.  Car- 
toons and  Westerns,  too! 


Starring  Betty  Adams 

known  to  thousands  of  WJAR-  TV 
viewers  for  over  2  years 


NEWS  AND  WEATHER 

The  latest  news  plus  weather  reports  for 
Sunday  drivers  and  sports  enthusiasts. 


Sunday  morning  devotions,  inspirational 
messages,  Bible  Stories  for  the  entire  family. 


GUESTS 

People  who  make  the  Sunday 
Supplement  news. 

TIME  PERIOD 

10  a.m.  to  12:00  noon  starting 
September  19th. 

COST 

One  minute  slide,  live  or  film 
participation  $65.00. 


National  Sales  Representatives-WEED  Television    •    NBC  Basic   •  ABC-Dumont-Supplementary 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  21 


it  takes 

TOWER 

and 

POWER 


to  cover  the  Dakota  area 

KXJB-TV 

gives  you  more  of  both 

— -Grafton 


COMPARE  KXJB-TV  Station  B 

Tower     1085  ft.  433  ft. 
Power     100  KW  65  KW 
Above 
sea 

In  100  MV/M  Area 

Pop.       327,500  256,900 

Families  86,300  69,700 
Retail 
Sales 


2495  ft.  1383  ft. 


$397  mi.  $292  mi. 


In  the  100  MV/M  area 
KXJB-TV  will  give  you 
27%  more  people,  23% 
more  families;  36%  more 
retail  sales. 

Live  interconnected  Sept.  26th. 

KXJB-TV 

CBS  Primary— DUMONT 

VALLEY  CITY 
FARGO 


NO.  DAK.  BDCST.  CO.  INC. 

Box  626   Fargo,  N.  Dak. 

Phone  Fargo  4461 
KSJB-600  KC,  Jamestown 
KCJB-910  KC,  Minot 
KCJB-TV-Ch.  1  3,  Minot 
REPS:  WEED  TELEVISION 


our  respects 


to  HARRY  MASON  SMITH 


HARRY  MASON  SMITH,  vice  president  in 
charge  of  sales  for  the  Crosley  Broadcasting 
Corp.  (subsidiary  of  Avco  Mfg.  Co.),  is  a 
soft-spoken  sales  plugger  who  deplores  the 
"shoeshine  and  smile"  selling  approach.  He 
believes  that  salesmanship  can  be  scientific — 
that  a  sale  should  be  handled  with  the  skill 
of  a  trained  laboratory  technician  conducting 
an  experiment. 

"It's  just  the  mixing  of  the  right  amounts  of 
aggressiveness,  creativeness,  clear  thinking  and 
good  rural  common  sense  that  makes  a  good 
salesman,"  he  has  been  quoted  as  saying.  "It's 
up  to  a  sales  manager  to  see  that  the  mixing 
is  in  the  right  proportions." 

Mr.  Smith  refuses  to  become  what  has 
generally  been  expected  of  a  man  in  his  posi- 
tion— a  barking  sales  executive  with  ulcers 
and  a  rasping  voice.  In  his  position  as  director 
of  sales  for  the  Crosley  radio-tv  properties  he 
has  nearly  a  hundred  salesmen  under  his  con- 
trol. But  with  the  many  problems  that  his 
responsibilities  present,  Mr.  Smith  tries  to  keep 
some  semblance  of  balance.  "The  more  I 
worry,  the  less  I  think,"  he  says. 

Mr.  Smith  feels  that  the  days  of  the  buyers' 
market  are  once  again  with  us  and,  considering 
his  position,  he  likes  it  that  way.  As  he  ex- 
plains, "Fat  cats  do  a  lot  of  sleeping.  That's 
what  it's  been  for  years.  Now  salesmen  have 
to  hit  the  pavement  again.  It's  good.  They'll 
get  lean  and  thinking,  and  that's  when  I'll  be 
happiest." 

Born  in  Chicago  on  a  hot  day  in  August 
1 898,  Mr.  Smith  gave  little  indication  through- 
out his  early  years  that  he  would  make  a  career 
of  selling.  He  was  a  studious  youngster  whose 
thoughts  were  along  the  academic  line  rather 
than  the  hard-cash  road.  He  was  a  student  at 
Northwestern  U.  until  World  War  I.  As  a 
member  of  the  National  Naval  Volunteers,  he 
found  himself  on  a  Navy  tanker  in  a  matter 
of  a  few  days.  When  the  war  ended  he  was 
discharged  as  a  lieutenant,  senior  grade. 

Mr.  Smith  completed  his  studies  at  North- 
western and  then  joined  the  advertising  firm  of 
Ostenreider  Inc.  as  a  copywriter.  Then  Mr. 
Smith  decided  to  lay  aside  the  copy  pencil  and 
pursue  a  selling  career  in  the  path  of  Otto 
Ostenreider,  the  man  he  chose  to  emulate. 

He  joined  the  newspaper  representative  firm 
of  Knill-Burke  Inc.  as  a  salesman.  Two  years 
later  he  helped  found  the  Hilmer  V.  Swenson 
Advertising  Co.  and  became  vice  president  and 
director  of  sales.  In  his  10  years  there  he 
helped  establish  the  Florists'  Delivery  Assn., 
the  Independent  Grocers'  Alliance  and  the  In- 
dependent Druggists'  Alliance.  At  Swenson, 
he  recounts,  he  wore  five  hats — salesman, 
copywriter,  merchandising  specialist,  promotion 
consultant  and  general  trouble  shooter.  "It 


was  fun  but  you  needed  a  program  to  tell  what 
position  you  were  playing,"  Mr.  Smith  recalls. 

He  later  served  as  vice  president  in  charge 
of  sales  for  the  Henri,  Hurst  &  McDonald 
Agency.  While  there  he  built  up  an  acquain- 
tanceship with  lack  Van  Volkenburg,  then  as- 
sistant to  the  vice  president  in  charge  of  CBS 
Midwest  operations,  and  it  was  he  who  offered 
Mr.  Smith  his  first  opportunity  in  radio.  There 
was  an  opening  as  commercial  manager  for 
WBBM  Chicago.  Mr.  Smith  promptly  accepted 
and  claims  "the  biggest  sale  I  ever  made  was- 
landing  the  job." 

Working  in  the  same  North  Wrigley  Bldg. 
was  a  man  who  was  to  play  an  important  role 
in  Mr.  Smith's  future.  lames  D.  Shouse,  who 
is  presently  chairman  of  the  board  of  Crosley 
Broadcasting  ■  Corp.  and  executive  vice  presi- 
dent of  Avco,  was  then  a  salesman  for  CBS. 

Mr.  Shouse  later  was  transferred  to  CBS' 
KMOX  St.  Louis  as  general  manager.  He  then 
became  general  manager  of  Crosley's  WLW 
Cincinnati.  In  the  spring  of  1940,  Mr.  Shouse 
and  Bob  Dunville,  who  was  then  assistant  gen- 
eral manager,  went  to  Chicago  to  offer  Mr. 
Smith  a  position  as  a  sales  executive  with 
WLW.    He  accepted. 

Two  months  later,  Mr.  Smith  was  sent  to 
New  York  to  set  up  the  eastern  division  office 
of  WLW.  He  more  than  doubled  the  projected 
billings  and  at  the  end  of  1940  returned  to 
Cincinnati  as  WLW  sales  manager.  Six  years 
later  he  was  named  vice  president  in  charge 
of  sales.  Television's  arrival  caused  him,  he 
claims,  "lust  more  thinking,  not  worry." 

When  asked  about  the  greatest  sale  he  ever 
made,  Mr.  Smith  will  reply: 

"Can't  remember  too  well  the  good  ones. 
The  bad  ones  stay  with  me.  Like  the  time  back 
in  1937  [Mr.  Smith  joined  Crosley  in  1940] 
when  Crosley  began  experimental  television 
operations.  People  were  really  excited.  Every 
advertiser  we  had  on  radio  wanted  to  be  the 
first  on  television.  Letters  poured  in  .  .  .  then 
along  came  the  war  and  we  had  to  stop  the 
progress  of  television  for  a  spell. 

"After  the  war.  ...  I  dusted  off  the  stack  of 
letters  and  prepared  for  my  biggest  day  in 
selling.  ...  I  didn't  get  one  order.  Know  why? 
I  was  asking  instead  of  selling.  .  .  ." 

Every  year  is  the  best  year  to  Harry  Mason 
Smith,  whose  best  known  sobriquet  is  "Uncle 
Harry."  This  summer  he  went  into  every  ad- 
vertising agency  in  the  U.  S.  without  leaving 
his  office.  As  part  of  Crosley's  "Operation 
Sunburst."  he  has  been  the  subject  of  talking 
tapes,  recordings  and  mailers  giving  his  selling 
messages. 

He  has  been  married  to  the  former  Edith 
Marie  Kendrick  for  34  years.  They  live  in  a 
Cincinnati  suburb. 


22    •    September  20,  1954 


Broadcasting    •  Telecasting 


2°'  ^  p'pty-seventh  street,  N-  YQ^  ^ 

**'        Y"  PLAZA  ,.2323 


Mr.  Edward  Pno  JUly  16'  1954 

IV  a  A  T  Sman 
Newark  1,  N-J> 

Dear  Ed: 

Though  l^lT^  °r6d"  i«  due 

Job  Brenner  and  r»Si  • te  know  about  the  ?7 
A«o  Seat  Cove?sUrkln  are  doing  fo^IalcS6 

A?  you  know  we  frioJ 

^en  1^1°.  y°Ur  Station- •  ■  "e  ^ul?^ 
*  'ffl  convinced  i 

and  Larkin  can       a"yone  can  pull  R^ 

can---and  at  a  low  cost.'  ner 

Cordially  yours, 
MANN-ELLIS,  INC. 


es/hs 


Edward  Shapiro 
Account  Executive 


PULL 


at  Low  Cost 


In    Metropolitan    New    Jersey    &    New  York 


PAUL  BRENNER 

REQUESTFULLY  YOURS 
Monday  thru  Saturday 
10:30  am  -  1 2  noon 
5:05  pm  -  7  pm 


DON  LARKIN 

HOME  TOWN  FROLIC 
Monday  thru  Saturday 
7:45  am  -  9  am 
1 :05  am  -  3  pm 


for  the  FAST  WALLOP  in  sales 


waat 


1020  BROAD  STREET,  NEWARK  1,  NEW  JERSEY 

REPRESENTED   BY   WEED   AND  COMPANY 


ADCASTING     •  TELECASTING 


September  20,  1954    •  Page 


TO 
SELL 


OKLAHOMA 


FARMERS 


USE  THE 


WHO  HAS  WHAT  IT  TAKES: 


Wayne  Liles  is  a 
1  937  graduate  of  Oklahoma  A&M 
College,  Stillwater. 


KOMA 

COVERAGE  . 

-  r  -i  *  KOMA  is  Okla 

homa's  "saturation"  station  serv- 
ing 1,321,800  people  in  its  .5  mv. 
area. 

.  . 

RIENCE  | 

Farm  Director 
Liles  for  8  years  was  a  County 
Farm  Agent,  served  as  state  presi- 
dent of  Oklahoma  County  Farm 
Agents  Association. 


KNOW- 
HOW 


Liles  is  not  a 
"drugstore  farmer."  When  he's 
not  on  the  air,  he's  down  on  the 
farms  living  up  to  his  reputation  of 
"Oklahoma's  No.  1  Farm  Direc- 
tor." 


Let  us  tell  you  more  .  .  .  wire  or  phone  today! 


OKLAHOMA  CITY 


EDGAR  T.  BELL 
Executive  Vice  President 

GENE  RIESEN 
Sales  Manager 


 IN  PUBLIC  INTEREST  

KLAC  Stages  Benefit 

KLAC  Hollywood  staged  its  third  annual  bene- 
fit show  for  St.  Anne's  Foundation,  Los  Angeles, 
at  the  Hollywood  Bowl  last  Friday.  The  sta- 
tion's top  disc  m.c.'s  appeared  along  with  Bob 
Hope,  Loretta  Young,  Jo  Stafford,  The  Robins. 
Tennessee  Ernie  Ford,  Peggy  Lee,  Tony  Martin. 
Danny  Thomas,  The  Modernaires  and  Paula 
Kelly,  and  Paul  Weston  and  his  orchestra,  the 
station  reported. 

Filmed  Problem 

"WHAT  Are  We  Doing  About  It,"  a  film  series 
dealing  with  juvenile  delinquency,  is  being  in- 
augurated by  NBC-TV's  Home  today  (Mon.) 
to  point  up  individual  community  problems 
and  what  has  been  done  to  successfully  combat 
them.  WTMJ-TV  Milwaukee  is  originating 
today's  film. 

Hear  Ye 

WRNL  Richmond,  Va.,  news  editor  Roger 
Mudd  recently  aired  a  two-week  series  of  re- 
corded interviews  with  prominent  jurists  and 
lawyers  in  an  attempt  to  acquaint  the  listening 
public  with  new  changes  in  Virginia's  court 
system. 

WTRF-AM-TV  Safety  Program 

WTRF-AM-TV  Wheeling,  W.  Va.,  recently 
conducted  a  highway  safety  program  in  co- 
operation with  the  West  Virginia  State  Police 
and  the  Ohio  Highway  Patrol.  All  motorists 
approaching  Wheeling  on  U.  S.  Route  40  were 
stopped  by  state  police  and  station  staff  mem- 
bers at  two  points — 27  miles  west  and  12  miles 
east  of  the  city.  A  folder,  prepared  by  WTRF- 
AM-TV,  which  included  a  map,  points  of  in- 
terest, details  about  the  two-hour  program  that 
was  aired  and  a  warning  to  drive  safely,  was 
distributed  to  motorists.  No  accidents  occurred 
in  the  area  during  the  program,  the  station 
reports. 

Cotton  Pickers 

KURV  Edinburg,  Texas,  contributed  a  bale  of 
cotton,  hand-picked  by  station  employes  in 
100  degree  weather,  to  the  recent  March  of 
Dimes  telethon  staged  in  the  area.  The  bale 
brought  $250  and  the  station  raised  another 
$250,  all  of  which  became  part  of  the  $60,000 
collected  during  the  telethon  by  radio  and  tele- 
vision stations  in  the  Rio  Grande  Valley  drive. 

Doctors  'Sell'  Drive 

AS  ITS  PART  in  the  Emergency  Polio  Fund 
campaign,  WPTS  Pittston,  Pa.,  presented  daily 
fifteen-minute  programs  featuring  leading  phy- 
sicians from  ten  of  the  surrounding  cities  and 
towns.  Twelve  doctors  and  surgeons  also  tape- 
recorded  messages  which  were  presented  for 
three  weeks  at  the  rate  of  five  per  day.  Full- 
length  March  of  Dimes  transcribed  shows  and 
transcribed  spots  were  also  aired  in  the  effort 
to  make  the  drive  a  success. 

'Racket  Squad'  Film  Expose 

ABC  FILM  SYNDICATION  and  The  Pure 
Oil  Co.,  Chicago,  regional  sponsor  of  Racket 
Squad  tv  film  series,  have  made  available  to  the 
Health  and  Welfare  Council  of  Indianapolis 
and  Marion  County  one  of  the  films  in  the 
series.  Council  currently  is  conducting  a  drive 
to  gain  public  support  for  proposed  legislation 
concerning  licensing  of  nursery  schools.  Film 
sent  to  Council  is  titled  "No  Questions  Asked,'' 
an  expose  of  an  illicit  nursery  school.  It  will 
be  circulated  among  civic  groups  throughout 
Indiana. 


Page  24    •    September  20,  1954 


Broadcasting 


Telecasting 


A 


A 


1. 

NETWORK  COLOR... 
LOCAL  TEST  PATTERNS 
AND  SLIDE  COMMERCIALS 


2. 

\  COMPLETE 
PROJECTION 
SYSTEM 
FOR  LOCAL  COLOR 
FILM  PROGRAMMING 


P  ackaged  color  television  equipment  that  offers 

ou  premium  performance  plus 
R  ock-bottom  economy. 
A  vailable  now  to 

Price t  any  and  all  station  requirements.  Systems  for 
1  nitial  network  programming  and  to  answer  the  growing 
Demand  for  local  color  commercials... live  local  shows. 

P  repare  for  the  color  boom  in  your  market. 
L  earn  all  about  the  Pyramid  Plan  from 
A  n  expertly  qualified  G-E  field  sales  representative. 
N  ow's  the  time  to  act! 


General  Electric  Company,  Section  X294-20, 
Electronics  Park,  Syracuse,  New  York. 


4. 

ADD  COLOR 
CAMERAS  OR 
CONVERT  EXISTING 
G-E  B&W  CAMERAS 


'Progress  Is  Our  Most  Important  Product 


GENERAL 


ELECTRIC 


North  Carolina  Tobacco  Companies  Pay 
Uncle  Sam  $873  Million  For  Tax  Stamps 


North  Carolina  is  the  nation's  largest  tobacco  growing  and 
tobacco  manufacturing  state.  (Last  year,  for  example,  Tar 
Heel  tobacco  manufacturing  companies  paid  $873,453,277 
for  excise  tax  stamps,  according  to  the  Federal  Internal  Rev- 
enue Department.)  And  that's  only  one  reason  why  North 
Carolina  rates  more  firsts  in  recognized  market  surveys  than 
any  other  Southern  state. 

Selling  this  big,  buying  market  is  no  mystery.  More 
North  Carolinians  listen  to  WPTF  than  to  any  other  station. 


WPTF 


NBC  Affiliate  for  RALEIGH-DURHAM  and  Eastern  North  Carolina 

NORTH  CAROLINA'S  NUMBER   ONE  SALESMAN 

IN    THE   SOUTH  S    NUMBER    ONE   STATE  WKk 

FREE  &  PETERS 

R.  H.  MASON,  General  Manager       .       GUS  YOUNGSTEADT,  Sales  Manager      National  Representative 


50,000  watt* 
680  KC 


Page  26    •    September  20,  1954 


Broadcasting    •  Telecasting 


September  20,  1954 


BROADCASTING 
TELECASTING 


Vol.  47,  No.  12 


ing  this  charge  a  "diabolical  lie,"  Mr.  McGrath 
observed  the  later  resume  of  basic  allegations, 
issued  by  the  Broadcast  Bureau  at  the  order 
of  the  Commission  and  behest  of  the  Senate 
Interstate  &  Foreign  Commerce  Committee, 
"ignored"  the  issue  of  party  membership. 

Mr.  Powell  replied  the  issue  in  the  case  in- 
volves "misrepresentation,  pure  and  simple  .  .  . 
We're  not  inquiring  into  Lamb's  political  phil- 
osophy .  .  .  All  we  want  is  facts." 

Mr.  Powell  explained  the  June  4  order  stated 
FCC  had  "information  containing  charges"  of 
party  membership  and  said  FCC  itself  is  not 
making  such  a  charge. 

Ultimately  turned  down  as  out  of  order,  by 
the  examiner,  Messrs.   McGrath  and  Brown 


LAMB  HEARING  ENSNARLED 
IN  LEGALISTIC  BICKERING 

Broadcast  Bureau  witness,  said  to  have  been  an  FBI  undercover 
agent,  testifies  the  broadcaster's  name  was  on  Communist  Party 
'lists'  as  prospective  donor  and  that  he  was  introduced  to  party  gath- 
ering as  'Comrade  Lamb'  10  years  ago.  Heated  protestations  came 
from  the  Lamb  camp. 

THE  FCC's  unprecedented  license  renewal 
searing  against  Edward  Lamb,  who  is  charged 
With  lying  when  he  told  the  Commission  he 
never  had  communist  ties,  began  last  week  and 
at  once  developed  into  a  lawyers'  debate  which 
promises  to  prolong  it  indefinitely. 

The  legal  jousting  was  so  intense  the  first 
(two  days  that  the  only  shreds  of  "evidence"  pro- 
duced were  testimony  by  the  Broadcast  Bu- 
reau's first  witness  that: 

•  He  saw  Mr.  Lamb's  name  on  certain  "lists" 
used  in  1944  by  the  Communist  Party  of  Lucas 
County  (Toledo)  for  financial  solicitations.  The 
lists  were  destroyed,  he  said. 

•  While  tending  bar  at  the  dedication  of  the 
party's  local  headquarters  10  years  ago,  he  saw 
a  man  speak  who  he  said  was  introduced  as 
'Comrade  Lamb"  and  who  he  claimed  was  the 
same  Mr.  Lamb  in  the  hearing  room, 
i  .  The  competency  of  identification  was  chal- 
lenged at  some  length. 

The  Broadcast  Bureau  witness  was  William 
G.  Cummings,  who  said  he  was  an  FBI  plant 
in  the  Toledo  party  from  1943-49.  Under 
constant  attack  and  protest  by  Mr.  Lamb's  at- 
torneys, his  statements  mostly  amounted  to  an- 
swers of  "I  did"  and  "They  was." 

The  hearing  is  on  the  renewal  of  license  of 
Mr.  Lamb's  WICU  (TV)  Erie,  Pa. 

Substantial  portions  of  his  testimony  were  for- 
bidden or  stricken  by  the  examiner  as  hearsay 
or  improper  after  constant  objection  by  Mr. 
Lamb's  counsel,  former  U.  S.  Attorney  General 
J.  Howard  McGrath  and  his  law  partner,  Russell 
j  Morton  Brown. 

This  left  Walter  R.  Powell,  chief  of  the 
Broadcast  Bureau's  Renewal  &  Transfer  Divi- 
sion, with  the  alternative  of  making  "offers 
of  proof"  as  to  what  the  witness  would  have 
testified  if  he  had  been  allowed. 

Such  offers  of  proof — described  by  counsel 
for  Mr.  Lamb  as  not  evidence  but  merely  the 
opinion  of  Mr.  Powell  for  which  he  (Powell) 
would  be  held  "strictly  accountable" — dealt 
chiefly  with  alleged  verbal  reports  by  party 
officials  or  conversations  claimed  to  have  been 
heard  by  the  witness. 


Wednesday  Hearing 

Protesting  legality  of  the  proceeding  in  his 
opening  statement  Wednesday  morning,  Mr. 
McGrath  noted  that  FCC's  McFarland  letter 
to  WICU,  quoted  in  the  June  4  hearing  order, 
said  the  Commission  had  information  contain- 
ing charges  Mr.  Lamb  was  a  member  of  the 
Communist  Party  in  the  period  1944-48.  Term- 


MR.  LAMB 

sought  to  proceed  first  with  testimony  on  the 
charge  of  bribery  raised  by  Mr.  Lamb  against 
FCC  investigators  in  the  case. 

It  was  presumed  the  witness  would  be 
Emmett  Lee  Wheaton  Jr.,  described  by  Mr. 
Lamb's  Erie  Dispatch  on  Monday  as  volun- 
tarily giving  Mr.  Lamb  an  affidavit  on  the 
matter.  The  newspaper  quoted  the  affidavit 
to  the  effect  Mr.  Wheaton  was  offered  $1,000 
by  Mr.  Cummings  if  Mr.  Wheaton  would  let 
his  memory  "remember"  that  Mr.  Lamb  had 
been  seen  at  the  dedication  of  Communist  Party 
headquarters  in  Toledo  and  pledged  financial 
aid. 


Broadcasting 


Telecasting 


Describing  Mr.  Cummings  as  an  "ex-commu- 
nist, a  professional  liar,  a  hired  assassin" — 
later  explained  to  reporters  to  mean  "a  char- 
acter assassin" — Mr.  Brown  told  the  examiner, 
"we  have  evidence"  that  Mr.  Cummings  "has 
bribed  and  attempted  to  suborn  perjury,  and 
that  he  has  otherwise  misconducted  himself." 

Mr.  Powell  protested  the  attempt  to  impeach 
a  witness  before  he  takes  the  stand,  comment- 
ing, "This  is  the  darnedest  thing  I  ever  heard 
of." 

Mr.  Cummings  testified  he  has  lived  in 
Toledo  since  1930,  is  presently  unemployed  and 
last  worked  for  Electric  Auto-Lite  Co.  where 
he  was  chairman  of  the  UAW-CIO  Fair  Prac- 
tice Committee.  A  cut  in  production,  he  said, 
caused  his  unemployment  after  eight  years  with 
the  firm. 

The  witness  said  he  joined  the  Lucas  County 
Communist  Party  in  February  1943  at  the  re- 
quest of  FBI  agent  Jack  Carroll  and  was  active 
in  the  party  until  May  9,  1949,  when  he  ap- 
peared as  government  witness  in  New  York  in 
the  case  of  U.  S.  v.  Dennis,  the  trial  of  the  top 
1 1  communists.  He  said  he  also  testified  before 
the  Subversive  Activities  Control  Board  in 
what  was  described  as  Attorney  General  Mc- 
Grath vs.  the  Communist  Party. 

Mr.  Cummings  testified  he  held  many  offices 
in  the  Lucas  County  party,  including  vice  chair- 
man, acting  chairman  and  secretary,  as  well  as 
state  delegate  to  the  national  party  convention 
in  1948. 

Mr.  Cummings  said  he  was  receiving  $25 
per  day  from  FCC  as  a  "consultant"  and  had 
received  about  $186  to  date,  exclusive  of  $50  on 
Tuesday  for  "maintenance." 

Mr.  Cummings  recalled  a  January  1944  meet- 
ing at  which  Joe  Friedman,  local  party  chair- 
man, gave  a  "main  line  report"  including  a 
quota  for  the  local  group  to  raise  in  a  party 
financial  drive.  The  witness  said  Mr.  Friedman 
took  names  out  of  a  "box"  and  dictated  them 
for  a  "must  list"  of  members  and  others  "who 
could  be  counted  on"  when  solicited  for  con- 
tributions. 

Asked  by  Mr.  Powell  what  names  were  on 
the  list  and  the  expected  contributions  thereon, 
the  witness  was  delayed  in  answering  for  con- 
siderable time  as  Mr.  Brown  argued  relevancy 
of  the  answer  and  competency  of  the  witness 
to  testify.  Mr.  Brown  asked  that  before  names 
were  carelessly  dragged  about  Mr.  Powell 
must  prove  any  contribution  was  made,  since 
anyone  can  make  up  a  list  and  put  names  on  it. 

"This  witness  makes  his  living  by  testimony," 
Mr.  Brown  charged  "If  he  couldn't  tell  this 
story,  he  couldn't  make  a  day's  pay." 

After  eventual  direction  by  the  examiner  to 
relate  names  he  saw  on  the  list,  the  witness  said 
Edward  Lamb's  name  was  included  and,  at  Mr. 
Powell's  inquiry,  said  it  was  the  same  Mr.  Lamb 
who  was  in  the  hearing  room.  This  was  stricken 
from  the  record  the  next  day  after  protest  by 
Mr.  Brown  on  the  ground  of  competency. 

Mr.  Powell's  first  offer  of  proof  came  when 

September  20,  1954    •    Page  27 


LAMB  HEARING 


the  witness  was  prohibited  by  the  examiner, 
on  ground  of  hearsay  testimony,  from  telling 
about  an  alleged  report  to  the  party's  executive 
board  by  Mr.  Friedman  at  a  later  date. 

Next,  when  asked  about  a  meeting  with  one 
Yetta  Land,  said  to  be  a  party  member,  the 
witness  was  precluded  from  relating  conversa- 
tion. 

Mr.  Powell  complained  to  the  examiner  that 
he  was  being  limited  unduly  in  his  effort  to 
present  the  Broadcast  Bureau's  case,  noting 
this  was  an  administrative  proceeding  and  not  a 
jury  trail.  For  this  reason,  he  said,  certain 
hearsay  evidence  can  be  given  since  the  ex- 
aminer is  competent  to  properly  weigh  the 
evidence  accordingly. 

"You  ask  me  to  separate  the  wheat  from 
the  chaff,"  the  examiner  replied.  "So  far  all 
I've  heard  is  chaff." 

Mr.  Cummings  related  a  meeting  in  late 
August  or  early  September  1944  attended  by 
local  party  officials  and  Arnold  Johnson,  Ohio 
state  party  chairman,  to  lay  groundwork  for 
financial  support  of  newly  acquired  Lincoln 
House  on  10th  St.,  Toledo,  described  as  the 
Lucas  County  party's  headquarters  at  that  time. 

He  said  Mr.  Friedman  dictated  another 
solicitation  list  which  included  Mr.  Lamb's 
name  and  a  notation  of  $100  to  be  solicited. 

In  describing  that  he  took  special  note  of 


BROADCAST  BUREAU  witness  William  G. 
Cummings  (I),  said  to  be  an  FBI  plant  in 
the  Communist  Party  at  Toledo,  returns  to 
the  hearing  room  with  FCC  investigator 
Robert  Leahy  .  .  . 

Page  28    •    September  20,  1954 


Lamb  Statement 

REPORTERS  found  the  following  state- 
ment on  the  press  table  at  the  start  of 
FCC's  license  renewal  hearing  on  WICU 
(TV)  Erie,  Pa.,  last  Wednesday.  At- 
tributed to  Edward  Lamb,  WICU  owner, 
the  statement  said: 

This  is  a  story  of  what  can  happen  to 
an  American  businessman  who  is  ,  the 
owner  of  a  federal  license. 

Some  of  the  evidence  to  be  introduced 
will  be  downright  shocking.  After  the 
testimony  is  all  in,  there  will  be  complete 
vindication  of  my  independent  political, 
social  and  economic  activities. 

I  am  hopeful  that  at  the  conclusion  of 
this  hearing,  or  before,  that  certain  per- 
sons responsible,  will  be  big  enough  to 
apologize  for  the  damage  which  has  been 
caused  to  my  family  and  myself. 


names  since  he  was  reporting  to  the  FBI,  the 
witness  related  the  method  of  using  the  list  was 
similar  to  the  earlier  "1941  meeting." 

Upon  suggestion  by  Mr.  Powell  to  the 
witness,  "You  mean  1944?"  Mr.  Brown  again 
protested  coaching  of  the  witness  and  the  at- 
tempt to  "rehabilitate"  his  testimony. 

"His  memory  is  the  heart  and  soul  of  this 
case,"  Mr.  Brown  said,  noting  his  memory  for 
certain  things  "is  pin  point"  yet  he  couldn't  give 
specific  dates. 

Mr.  Cummings  recalled  that  at  the  meeting 
there  was  a  vote  on  speakers  to  be  invited  to 
talk  at  the  dedication  of  Lincoln  House  in  mid- 
September.  He  said  he  personally  voted  for 
Mr.-  lohnson,  Mr.  Lamb  and  J.  B.  Simmons 
(now  Toledo  city  council  member,  according 
to  Erie  Dispatch  ) . 

"Was  he  elected  as  speaker?"  Mr.  Powell 
asked,  apparently  alluding  to  Mr.  Lamb. 

"They  was,"  the  witness  replied. 

Thursday  Hearing 

Mr.  Powell  renewed  his  plea  on  Thursday 
morning  to  be  allowed  to  present  testimony 
such  as  Mr.  Cummings'  recollection  of  Mr. 
Friedman's  report  on  solicitations  to  finance 
Lincoln  House,  since  it  would  be  relevant  but 
up  to  the  examiner  to  determine  weight. 

Examiner  Sharfman  said  there  was  "no 
doubt"  about  relevancy,  only  "necessity,"  since 
he  understood  Mr.  Friedman  was  under 
subpoena  to  testify  and  could  relate  directly 
what  he  reported.  He  reaffirmed  his  ruling  to 
deny  such  testimony. 

Mr.  Cummings  testified  that  after  the  Lincoln 
House  list  was  made  up,  he  drove  Messrs. 
Johnson  and  Friedman  "to  the  Edison  Bldg. 
and  Mr.  Lamb's  office."  Upon  prompt  protest 
by  Mr.  Brown,  the  examiner  ruled  to  strike 
that  part  of  the  answer  "and  Mr.  Lamb's  office" 
as  improper  and  outside  the  witness'  knowl- 
edge. 

Lengthy  exchanges  followed  as  the  witness 
attempted  to  relate  he  understood  that  Messrs. 
Johnson  and  Friedman  went  to  the  Edison 
Bldg.  to  solicit  Mr.  Lamb.  The  examiner  sev- 
eral times  ruled  to  strike  the  testimony  after 
objection  by  Mr.  Brown. 

"All  that  I  can  tell  from  this  is  that  this 
group  intended  to  see  Mr.  Lamb,"  the  examiner 
observed,  "not  that  Lamb  expected  them." 

"But  that's  the  vice  of  the  whole  matter," 
Mr.  Brown  said.  "It  doesn't  prove  any  such 
thing.  Only  that  they  said  they  intended  to  see 
Mr.  Lamb." 

The  witness  was  permitted  to  relate  that 
Messrs.  Johnson  and  Friedman  each  "said  he 


was  going  to  Mr.  Lamb's  office  to  get  a  con- 
tribution." 

Mr.  Cummings  recalled  that  later  when  they 
re-gathered  at  Lincoln  House  "I  asked  Mr. 
Friedman  if  he  had  received  any  money?" 

"From  whom?"  Mr.  Powell  questioned. 

"Mr.  Lamb,"  the  witness  answered,  promptly 
followed  by  protest  by  Mr.  Brown  who  charged 
Mr.  Powell  with  leading  the  witness.  The  ex- 
aminer cautioned  Mr.  Powell. 

"What  did  Mr.  Friedman  say?"  Mr.  Powell 
continued. 

"He  said  .  .  ."  the  witness  began,  but  was 
interrupted  by  Mr.  Brown's  objection  and  his 
motion  to  strike  the  testimony,  both  about  the 
report  at  Lincoln  House  and  the  conversation 
enroute  to  the  Edison  Bldg. 

The  examiner  ruled  to  strike  only  the  testi- 
mony relating  to  the  report  at  Lincoln  House. 

"You  strike  every  foundation  we  are  trying 
to  lay  here,  sir,"  FCC  counsel  Powell  com- 
plained to  the  examiner.  "There  will  be  noth- 
ing in  the  record." 

Asked  about  another  meeting  at  which  re- 
ports were  given,  the  witness  indicated  the 
"must  list"  was  checked.  Asked  if  he  saw  the 
list  and  saw  names  on  the  list,  he  replied  each 
time  "I  did." 

"Were  there  notations  after  any  names?"  Mr. 
Powell  asked. 


.  .  .  followed  by  prospective  witness  Em- 
mett  L.  Wheaton  Jr.,  whom  Edward 
Lamb's  Erie  Dispatch  says  was  subject  of  a 
bribe  attempt  by  Mr.  Cummings. 

Broadcasting    •  Telecasting 


CC  Broadcast  Bureau  counsel  (I  to  r):  Attorneys  Arthur  J.  Schissel 
;nd  Walter  R.  Powell  Jr.,  accountant  Robert  Leahy  and  attorney 
homas  B.  Fitzpatrick.  Mr.  Powell  led  in  presentation  of  the 
roadcast  Bureau's  case.  He  is  chief  of  the  Bureau's  Renewal  & 
ransfer  Division. 


COUNSEL  for  WICU  (TV)  Erie,  Pa.,  and  its  principal  owner  Edward 
Lamb  (I  to  r):  J.  Howard  McGrath,  former  U.  S.  Attorney  General; 
Russell  Morton  Brown,  law  partner  of  Mr.  McGrath;  Philip  Bergson, 
associate  counsel,  and  Vincent  Gaughn,  field  representative  in 
radio-tv  matters  for  McGrath  &  Brown. 


"I  did,"  the  witness  responded. 

"Well,  he's  one  line  ahead  of  the  script,"  Mr. 
■  rown  observed. 

Mr.  Powell,  in  offer  of  proof  after  objection 
)  testimony,  said  that  if  allowed  to  testify, 
ie  witness  would  have  related  that  Mr.  Lamb's 
ame  was  on  the  list  and  it  showed  he  had  con- 
futed $50. 

Mr.  Brown  interposed  to  point  out  "the  se- 
lous  responsibility  of  a  representative  of  the 
overnment  in  offering  .  .  .  these  so-called  offers 
f  proof."  Claiming  an  effort  for  headlines,  he 
lid,  "I  want  to  warn  counsel  now  and  through 
Dunsel  the  Commission,  that  if  they  do  not 
ollow  up  and  present  evidence  that  will  sus- 
tain these  offers  of  proof,  they  will  be  held  by 
Br.  Lamb  and  myself  and  those  associated 
ith  us  to  the  strictest  accountability  both  per- 
jnally  and  as  a  government  agency." 

This  is  a  "threat,"  Mr.  Powell  said.  "That  is 
ot  the  first  time  threats  have  been  made  in 
us  case."  The  FCC  attorney  cited  Mr.  Lamb's 
lewspaper  editorials  and  commented,  "I  have 
lo  newspaper  to  reply." 

Reciting  his  17  years  of  service  to  the  gov- 
j'nment,  Mr.  Powell  continued,  "I  want  Mr. 
jamb  to  know  and  I  want  the  chairman  to 
now  that  no  threats  are  going  to  deter  me 
j'om  attempting  to  get  the  truth  in  this  case." 
Contending  Mr.  Powell's  offers  of  proof  are 
ily  a  "publicity  show,"  Mr.  Lamb's  counsel 
ingested,  "Why  don't  you  get  yourself  an  ad- 
vertising agency?" 

'Maybe  I  could  use  the  same  one  you  are 
sing,"  Mr.  Powell  snapped. 

"We  will  be  glad  to  loan  you  one,"  Mr. 
JcGrath  said. 
The  examiner  observed  offers  of  proof  are 
sual  judicial  practice. 

Under  questioning  by  Mr.  Powell,  Mr.  Cum- 
lings  related  the  dedication  of  Lincoln  House 
>ok  place  Sept.  18,  1944,  and  publicity  was 
repared  to  promote  the  affair. 
Mr.  Powell  offered  as  FCC  Exhibit  No.  1 
Library  of  Congress  photostat  of  a  page 
om  a  contemporary  edition  of  the  Toledo 
lade  which  included  a  small  story  about  the 
;Jication  of  Lincoln  House,  described  as  the 
•Jcal  party's  headquarters,  and  giving  those 
ivited  to  speak,  including  Mr.  Lamb.  The 
•chibit  was  conditionally  received  by  the  ex- 
miner. 

Mr.  Cummings  recalled  that  before  the  news- 


paper story  appeared  he  saw  the  party's  press 
release  and  testified  the  Blade  story  was  "prac- 
tically the  same." 

The  witness  recalled  that  Mr.  Lamb  was 
among  those  present  at  the  dedication  of  Lin- 
coln House  and  was  promptly  challenged  by 
Mr.  Brown  as  to  his  competency  to  identify  Mr. 
Lamb. 

Asked  by  the  examiner  how  he  knew  it  was 
Mr.  Lamb  he  saw  at  the  1944  affair,  Mr.  Cum- 
mings said  he  was  told  by  other  party  officials 
that  the  man  he  saw  was  Mr.  Lamb. 

After  several  efforts  by  Mr.  Powell  to  ask  the 
witness  if  the  Mr.  Lamb  he  saw  in  1944  was  the 
same  Mr.  Lamb  as  in  the  hearing  room,  the 
examiner  granted  motions  to  strike  made  by 
Mr.  Brown  and  also  ruled  to  strike  the  wit- 
ness' identification  of  Mr.  Lamb  in  the  hearing 
room  on  Wednesday.  The  examiner  instructed 
Mr.  Powell  to  "start  over." 

"Is  the  Mr.  Lamb  in  the  room  now  that 
you  saw  at  Lincoln  House?"  Mr.  Powell  asked, 
to  which  the  witness  replied  affirmatively  and 
pointed  out  Mr.  Lamb.  Mr.  Brown  noted  his 
objection. 

Asked  what  he  did  during  the  dedication,  the 
witness  replied,  "I  was  in  charge  of  attending 
the  bar.  I  was  acting  as  bartender  because  I 
don't  drink." 

"Did  you  see  anyone  in  the  bar?"  Mr. 
Powell  asked. 

"I  did." 

"Who?" 

"Mr.  Johnson,  Mr.  Lamb  and  Mr.  Fried- 
man." 

"What  were  they  doing?" 
"They  was  talking." 

Asked  who  spoke  at  the  meeting,  Mr.  Cum- 
mings related  the  chief  speaker  was  Mr.  John- 
son but  Mr.  Lamb  and  Mr.  Simmons  also 
spoke. 

To  further  questions,  the  witness  recalled 
Mr.  Friedman  introduced  Mr.  Lamb,  referred 
to  him  as  "Comrade  Lamb"  and  said  he  was 
"a  very  good  friend  to  the  Communist  Party." 

Asked  what  the  speeches  were  about,  Mr. 
Cummings  said  he  couldn't  recall  very  much 
because  he  was  "working  backwards  and  for- 
wards in  the  bar." 

Asked  about  subsequent  chairmen  of  the 
Toledo  party,  the  witness  said  Max  Wall  held 
the  post  in  late  1945-early  1946.  He  said  he  and 
Mr.  Wall  ventured  to  solicit  some  "old  time 


communists"  for  funds,  but  his  recall  of  con- 
versation with  Mr.  Wall  was  ruled  out. 

Late  in  the  day  attempts  at  testimony  by  Mr. 
Cummings  and  offers  of  proof  by  Mr.  Powell 
were  made  relating  to  the  Toledo  party's  alleged 
approach  to  Mr.  Lamb  for  "free"  air  time  on 
Mr.  Lamb's  new  station  there,  WTOD. 

This  met  with  protest  by  Mr.  McGrath  that 
WTOD  was  not  in  issue,  it  functioned  with  a 
board  of  directors  including  many  prominent 
Toledo  businessmen,  and  to  bring  up  such  a 
charge  was  an  attempt  to  "spread  the  smear" 
to  these  men. 

"I  object  to  the  use  of  the  word  smear,"  Mr. 
Powell  said. 

"Might  as  well  call  a  spade  a  spade,"  Mr.  Mc- 
Grath replied,  citing  the  months  of  background 
to  the  hearing  as  well  as  the  two  days'  effort 
to  get  testimony  from  Mr.  Cummings. 

Mr.  Powell  reminded  the  former  U.  S.  At- 
torney General  that  Mr.  Cummings  in  earlier 
national  proceedings  had  been  Mr.  McGrath's 
witness. 

"I  never  knew  Mr.  Cummings,  never  saw  him 
and  never  want  to  see  him  again,"  Mr.  McGrath 
answered,  adding,  "you  sure  got  a  spade  in 
Cummings." 

Motion  to  Strike 

EDWARD  LAMB  and  his  WICU  (TV)  Erie, 
Pa.,  subject  of  the  renewal  hearing  starting 
last  week  before  FCC  Examiner  Sharfman,  peti- 
tioned the  Commission  Wednesday  to  strike 
certain  portions  of  the  Broadcast  Bureau's  Aug. 
5  resume  of  basic  allegations  as  not  within  the 
scope  of  the  hearing.  The  petition  was  di- 
rected to  allegations  which  did  not  pertain  to 
any  act  by  Mr.  Lamb  but  rather  were  acts  of 
other  persons  outside  his  knowledge  and  for 
which  he  cannot  be  accountable. 

The  petition  also  asked  FCC  to  strike  quota- 
tions from  "Publisher's  Notebook"  of  Mr. 
Lamb's  Erie  Dispatch  "on  ground  that  this 
Commission  is  without  authority  to  inquire  into 
the  truth  of  such  publications."  Similar  re- 
quests were  made  with  respect  to  Mr.  Lamb's 
testimony  before  the  Senate  Committee  on  In- 
terstate &  Foreign  Commerce  and  the  U.  S. 
District  Court  for  D.  C.  as  well  as  his  advertise- 
ment offering  $10,000  to  anyone  who  could 
prove  FCC's  charges. 


SROADCASTING 


Telecasting 


September  20,  1954 


Page  29 


ADVERTISERS  &  AGENCIES 


ADVERTISERS  CLIMB  FOOTBALL 
BANDWAGON  FOR  '54  SEASON 


ABC-TV  sells  balance  of  NCAA  g 
report  sales  that  promise  record  g 

SALE  by  ABC-TV  of  the  rest  of  the  regional 
coverage  of  its  National  Collegiate  Athletic 
Assn.  13-game  football  schedule  highlighted 
developments  on  the  football  front  last  week 
as  radio  and  television  prepared  for  extensive 
grid  programming  this  fall. 

ABC-TV  earlier  had  arranged  sponsorship 
of  the  games  in  Texas  by  Humble  Oil  &  Re- 
fining Co.,  Houston  (through  McCann-Erick- 
son,  Chicago)  and  in  California,  Oregon  and 
Washington  by  the  Carnation  Co.,  Los  Angeles 
(Erwin  Wasey  &  Co.,  Los  Angeles).  Last  week 
the  network  announced  it  had  sold  the  package 
in  the  rest  of  the  country  to  Amana  Refrigera- 
tion Inc.,  Amana,  Iowa  (Maury,  Lee  &  Mar- 
shall, New  York);  Maytag  Co.,  Newton,  Iowa 
(McCann-Erickson,  Chicago)  and  Zenith  Radio 
Corp.,  Chicago  (Young  &  Rubicam,  Chicago). 
The  schedule  was  to  start  last  Saturday  with 
telecast  of  the  Oklahoma-California  game  at 
Berkeley.  Cost  to  the  latest  sponsors  is  under- 
stood to  be  between  $750,000  and  $1  million. 

Additionally,  ABC-TV  will  carry  12  home 
games  of  the  Chicago  Bears  and  Chicago  Car- 
dinals professional  teams,  starting  on  Sept.  26. 
Standard  Oil  Co.  (Indiana),  Chicago,  through 
D'Arcy  Adv..  New  York,  will  sponsor  one- 
half  of  each  game  in  18  markets  in  the  Midwest. 
Falstaff  Brewing  Corp.,  St.  Louis,  through 
Dancer-Fitzgerald-Sample,  New  York,  will  pre- 


rid  slate,  as  radio  and  television 
ross  from  college  and  pro  games. 

Football  Game  of  The  Week  last  Saturday, 
which  will  continue  for  12  weeks.  The  sched- 
ule is  being  offered  for  local  co-op  sale.  Ad- 
ditionally ABC  Radio  launched  on  Sept.  8  a 
broadcast  of  a  ten-week  schedule  of  sectional 
games  on  the  Pacific  Coast  and  Mountain  areas, 
which  are  sponsored  in  those  sections  by  Tide- 
water Associated  Oil  Co.,  San  Francisco, 
through  Buchanan  Co.,  San  Francisco. 

DuMont  is  set  to  launch  a  comprehensive 
schedule  of  professional  National  Football 
League  telecasts  on  Sept.  26.  A  spokesman  said 
that  viewers  in  more  than  100  cities  will  see 
at  least  one  game  each  weekend — on  Saturday 
night  or  Sunday  afternoon,  or  both. 

On  a  national  basis,  Schick  Inc.,  Stamford, 
Conn.,  through  Kudner  Agency,  New  York, 
will  sponsor  one  quarter  of  40  games  on  91 
stations  each  weekend  starting  Oct.  2,  with  the 
Schick  messages  going  into  some  cities  on  Sat- 
urday nights  and  in  the  remainder  on  Sunday 
afternoons.  It  is  also  understood  that  Pontiac 
Motor  Div.  is  considering  a  one-time  sponsor- 
ship of  pro  games  on  behalf  of  new  car  an- 
nouncements. 

Atlantic  Refining  Co.,  Philadelphia,  through 
N.  W.  Ayer  &  Son,  New  York,  will  co-spon- 
sor the  12  home  and  away  games  of  the  New 
York  Giants  on  a  New  York-New  England 


REPRESENTATIVES  of  three  leading  appliance  manufacturers  were  on  hand  in  Chi- 
cago last  week  to  sign  for  joint  sponsorship  of  NCAA's  football  tv  schedule  on 
ABC-TV  which  started  Saturday.  Plans  are  reviewed  by  (I  to  r):  Ralph  Numis,  ad- 
vertising manager  of  Maytag  Co.;  Newton,  Iowa;  George  Foerstner,  executive  vice 
president,  Amana  Refrigeration  Inc.  (home  freezers),  Amana,  Iowa,  and  H.  C.  Bonfig, 
vice  president  for  sales,  Zenith  Radio  Corp. 


sent  the  full  schedule  in  seven  west  coast  mar- 
kets. In  other  markets,  ABC-TV  will  offer  the 
games  on  a  local  co-op  basis. 

Similarly  ABC-TV  will  telecast  the  12-game 
home  and  away  schedule  of  the  Washington 
Redskins  professional  team,  starting  on  Sept. 
26.  American  Oil  Co.,  Baltimore,  through 
Joseph  Katz  Co.,  Baltimore,  will  sponsor  the 
games  in  12  southeastern  markets.  In  other 
markets,  the  games  will  be  available  for  local 
co-op  sponsorship. 

ABC  Radio  started  broadcasting  its  College 


hookup;  the  six  away  games  of  the  Philadel- 
phia Eagles,  and  the  six  road  games  of  the 
Pittsburgh  Steelers.  Carling  Brewing  Co.  Inc., 
Cleveland,  will  co-sponsor  the  12  home  and 
away  games  of  the  Cleveland  Browns  on 
an  Ohio-Pennsylvania  circuit.  The  agency  for 
Carling  is  Lang,  Fisher  &  Stashower,  Cleveland. 

Additionally,  Goebel  Brewing  Co.,  Detroit, 
through  Brooks,  Smith,  French  &  Dorrance, 
Detroit,  will  co-sponsor  the  Detroit  Lions  home 
contests,  and  Gunther  Brewing  Co.,  Baltimore, 
through    Joseph    Katz    Co.,    Baltimore,  will 


PITT  PANTHERS  football  on  KDKA  Pitts- 
burgh is  arranged  by  (I  to  r):  Capt.  Tom 
Hamilton,  Pitt  athletic  director;  L.  R.  Raw- 
lins, KDKA  general  manager;  John  Stilli, 
KDKA  sales  manager,  and  H.  G.  Meador, 
vice  president  and  general  manager  of 
the  sponsoring  Gulf  Oil  Corp. 

co-sponsor  the  six  road  games  of  the  Baltimor 
Colts  and  five  additional  games  of  other  team 
to  Baltimore,  Washington  and  York,  Pa.  Th  1 
Chevrolet  Dealers  of  Western  Pennsylvania 
through  Ketchum,  MacLeod  &  Grove,  Pitt' 
burgh,  will  join  Atlantic  in  sponsoring  th 
Steelers,  and  Piel  Bros.,  Brooklyn,  through 
Young  &  Rubicam,  New  York,  will  be  assoc  i 
ated  with  Atlantic  in  underwriting  the  Eagle- 
schedule. 

As  a  corollary  to  the  games,  DuMont  wi 
telecast  a  new  film  series,  Greatest  Pro  Foo 
ball  Plays  of  the  Week,  on  regional  network  ! 
Signed  thus  far  to  sponsor  the  13-week  seri<| 
are   Hamm  Brewing  Co.,   St.   Paul,  througi 
Campbell-Mithun,  which  will  bring  the  pre 
gram  to  viewers  on  the  West  Coast,  in  tl 
Rocky  Mountain  area  and  in  Des  Moines  an 
Chicago,  and  Drewery's  Ltd.,  U.  S.  A.  Incj 
South    Bend,   through   MacFarland,   Aveyai  | 
&  Co.,  Chicago,  which  will  present  series  c 
five  midwestern  stations. 

NBC-TV  started  presenting  a  13-gan; 
schedule  of  the  Canadian  professional  footbE 
league  on  Aug.  28,  with  sales  on  a  local  co-c 
basis.  NBC  Radio  started  broadcasting  i 
College  Game  of  the  Week  last  Saturday  und< 
the  sponsorship  of  the  Crosley  Division  of  tl 
Avco  Mfg.  Corp.,  Cincinnati. 

CBS  Radio  will  launch  on  Sept.  25  its  pan 
ramie  coverage  of  college  football  games,  und 
which  parts  of  20  games  will  be  covered  fro 
2:30-5:30  p.m.  each  Saturday.  The  series  cuj 
rently  is  being  carried  on  a  sustaining  basis.  ■ 

Mutual  will  broadcast  its  Game  of  the  We>t 
college  football  schedule  of  1 1  games  startii 
Sept.  25.  The  games  are  being  offered  for  sa 
on  a  local  co-op  basis. 

Other  Football  Broadcast  Plans 

Broadcasters'  coverage  of  the  football  scei 
promises   to   reach   record   heights   on  oth 
regional  and  local  fronts.    Stations  reportii  i 
plans  to  B»T  include  the  following: 

KALL  Salt  Lake  City,  Utah,  originating  f| 
Intermountain  Network — University  of  Utah  fi 
schedule;  Utah  Oil  Refining  Co.,  through  Gillhs 
Advertising  of  Salt  Lake  City.  Intermounta 
carriers  are:  KALL;  KJAM  Vernal,  Utah;  Ki 
Ogden,  Utah;  KOAL  Price,  Utah;  KOVO  Pro\ 
Utah;  KSVC  Richfield,  Utah,  and  KVNU  LogE  ■ 
Utah. 

KDKA  Pittsburgh,  Pa.— U.  of  Pittsburgh  f i : 
schedule;  Gulf  Oil  Corp. 

KFRO    Longview,    Tex. — Kilgore    College  fi 
schedule;  Premier  Oil  Refining  Co. 

KGO  San  Francisco,  Calif. — Games  betwe 
member  schools  of  the  Pacific  Coast  Conferen< 


Page  30    •    September  20,  1954 


Broadcasting    •  Telecasts 


us  intersectional  games  played  in  Calif.;  Tide 
'ater    Associated    Oil    Co.    through  Buchanan 
Co..  San  Francisco. 

KIMN  Denver.  Colo. — Colorado  A  &  M  College 
bll  schedule;  Rocky  Mountain  Farmers'  Union. 
KIRO  Seattle,  Wash.— Baylor  U.  vs.  U.  of  Wash- 
lgton  from  Waco,  Tex.,  on  Oct.  16;  Independent 
rocers'  Alliance  through  Romig  Fuller  and 
ssociates,  Seattle. 

KLBS  Houston,  Tex.— U.  of  Houston  full  sched- 
le:  Continental  Oil  Co. 

KLZ  Denver,  Colo. — Colorado  U.  full  schedule. 
KMOX  St.  Louis — U.  of  Missouri  full  schedule; 
hevrolet  Dealers  of  Greater  St.  Louis. 
KMYR  Denver,  Colo. — Denver  U.  home  games 
lus  Wyoming  U.:  Metropolitan  Pontiac  Co., 
)enver. 

KRON-TV  San  Francisco,  Calif  .—Filmed  ex- 
erpts  of  the  professional  San  Francisco  49ers; 
liurgermeister  Beer. 

KSL  Salt  Lake  City,  Utah— Brigham  Young  U. 
jll  schedule:  Phillips  Petroleum  Co. 

KSTP  St.  Paul,  Minn.— U.  of  Minnesota  full 
chedule. 

KXIC  Iowa  City,  Iowa — Nine  games  of  mid- 
jestern  college  teams  originated  for  the  Hawk- 
ve  Sports  Network  consisting  of  15  Iowa  stations. 
'KXOK  St.  Louis,  Mo.— Notre  Dame  full  sched- 
ule from  Irish  Football  Network,  South  Bend, 
ind.;  Joseph  H.  Vatterott  Realty  Co.,  St.  Louis. 
KYW  Philadelphia,  Pa.— Princeton  U.  full 
chedule. 

WAIT  Chicago,  111.— Most  U.  of  Illinois  games 
ilus. 

WBAL  Baltimore,  Md. — Washington  Redskins 
irofessional  team  full  schedule;  American  Oil 
2o.  through  Joseph  Katz  Agency. 

WBBM  Chicago,  111.— Big  Ten  and  Notre  Dame 
ull  schedule;  Chicago  Ford  Dealers  through  J. 
U'alter  Thompson  Co. 

WBKB  (TV)  Chicago,  111.— Notre  Dame  highl- 
ights full  schedule;  Chicago  Plastering  Institute 
hrough  J.  R.  Pershall  Co. 
WBTV    (TV)    Charlotte,   N.   C— Duke   U.  full 
Mjii|.chedule  and  film  editing  for  five  other  stations 
-.ising  game  highlights;  Home  Security  Life  In- 
I. ,  urance    Co.    through    Harvey-Massengale  Co., 
IX  Durham,  N.  C.  Film  to  be  used  bv:  WFMY-TV 
t.  Jreensboro,  N.  C;   WISE-TV  Asheville,  N.  C; 
:  t  vVMFD-TV    Wilmington,    N.    C;    WNCT  (TV) 
Greenville,  N.  C;  WTVD  (TV)  Durham. 
WCAO   Baltimore,   Md.— Baltimore   Colts  pro- 
;  essional  team  full  schedule;  Gunther  Brewing 
-:4  Zo.  of  Baltimore  through  Joseph  Katz  Agency. 


WCAU  Philadelphia,  Pa.— U.  of  Pennsylvania 
full  schedule  and  Philadelphia  Eagles  professional 
team  full  schedule. 

WCCO  Minneapolis-St.  Paul,  Minn.— U.  of  Min- 
nesota full  schedule;  Prudential  Insurance  Co. 
of  America  and  Bongards'  Creamery  Assn. 

WCFL  Chicago,  111.— Notre  Dame  and  Chicago 
Cardinals  professional  team;  General  Cigar  Co., 
General  Finance  Co.,  Coca-Cola,  and  Oklahoma 
Oil  &  Gas  Co. 

WDTV  (TV)  Pittsburgh,  Pa.— Pittsburgh  Steel- 
ers  professional  team  plus  a  series  of  other 
Pittsburgh  regional  games. 

WDXY  (FM),  WORD  Spartanburg,  S.  C— Wof- 
ford   College   full   schedule   plus   regional  and 


WVKO  Columbus,  Ohio,  will  carry  Ohio 
State  University's  football  games  under 
the  sponsorship  of  the  Modern  Finance 
Co.  Completing  arrangements  are  (I  to 
r):  Paul  Kelly,  Kelly  &  Lamb  Adv.  Agency; 
Bruce  Osborne,  president,  Modern  Fi- 
nance Co.;  Bert  Charles,  station  manager. 


national  games  bringing  total  to  38  games;  Spar- 
tanburg Coca-Cola  Bottling  Co.,  The  National 
Fidelity  Insurance  Co.,  The  Willard  Oil  Co.,  Dun- 
bar and  Ellis  Furniture  Co.,  and  Spartanburg's 
Amoco  distributor. 

WFIL  Philadelphia,  Pa. — U.  of  Pennsylvania 
full  schedule. 

WGAR-AM-FM  Cleveland,  Ohio  —  Cleveland 
Browns  professional  team  full  schedule;  Carlings 
Brewing  Co. 

WGN  Chicago,  111. — Chicago  Bears  professional 
team  originating  for  16  station  regional  network; 
Standard  Oil  Co.  of  Indiana  through  D'Arcy 
Adv.  Co. 

WHBF-AM-FM  Rock  Island,  111.— Notre  Dame 
full  schedule  from  Irish  Football  Network,  South 
Bend,  Ind.;  Iowana  Farms  Milk  Co. 

WIND  Chicago,  111.  —  Northwestern  U.  full 
schedule;  Plastone  Co.  (wax)  through  W.  B. 
Doner  Co. 

WIP  Philadelphia,  Pa.— Notre  Dame  and  Villa- 
nova  full  schedules;  Metropolitan  Bottling  Co. 
Inc.  (Pepsi-Cola). 

WIRE  Indianapolis,  Ind. — Big  Ten  full  sched- 
ule. 

WJBK-TV  Detroit,  WJIM-TV  Lansing.  WJR 
Detroit.  WKZO-TV  Kalamazoo,  WNEM-TV  Bay 
City,  WWTV  (TV)  Cadillac,  all  Michigan,  and 
WSPD-TV  Toledo,  Ohio— Detroit  Lions  profes- 
sional team  plus  other  selected  professional 
games;  Goebel  Brewing  Co.  and  Speedway  Pe- 
troleum Corp.,  both  Detroit. 

WJJD  Chicago,  III. — Airs  its  own  game  of  the 
week,  mostly  Big  Ten;  Sinclair  Refining  Co. 
through  Morey,  Humm  &  Johnstone. 

WMAL-TV  Washington,  D.  C.  —  Washington 
Redskins  professional  team  away  games;  Ameri- 
can Oil  Co. 

WMAQ  Chicago,  111.— Big  Ten  and  Notre  Dame 
full  schedule;  Mission  Dry  Corp.  (cola)  through 
Caples  Co.  and  Crosley  Appliances. 

WMCA  New  York,  N.  Y.— Notre  Dame  full 
schedule;  Labatt's  India  Pale  Ale  and  Pilsener 
Beer. 

WHAY  New  Britain,  Conn.,  WNHC  New  Haven, 
Conn. — U.  of  Connecticut  except  first  game; 
Connecticut  Milk  Producers  Assn. 

WRNL  Richmond,  Va. — Washington  Redskins 
professional  team  full  schedule. 

WSAI  Cincinnati,  Ohio — U.  of  Cincinnati  full 
schedule;  Frisch's  Restaurants  and  Jake  Sweeney 
&  Co.  (automobiles). 

WSAZ-TV  Huntington,  W.  Va.— Chicago  Bears 


NEW  PROBLEMS  THREATEN  THE  NCAA  MONOPOLY 


COLLEGE  FOOTBALL  will  be  telecast  this 
fall  for  the  fourth  consecutive  year  under  a 
controlled  monopoly  based  on  one  game 
per  Saturday,  but  the  National  Collegiate 
Athletic  Assn.  faces  two  problems  that 
threaten  the  monopoly's  future. 

First,  NCAA's  ability  to  control  its  mem- 
bers and  in  turn  maintain  the  autumn 
monopoly  must  survive  criticism  of  its  own 
research,  on  which  the  annual  vote  of 
support  depends.  The  fifth  annual  research 
project  financed  by  NCAA  is  the  target  of 
criticism  because  it  contains  what  are  called 
conflicting  and  anomalous  statements,  as 
well  as  conclusions  unsupported  by  facts. 

Second  problem  facing  NCAA  is  grow- 
ing tv  competition  from  the  U.  S.  profes- 
sional football  games  on  Saturday  nights 
and,  for  the  first  time  this  fall,  the  direct 
competition  of  Saturday  afternoon  pro 
games  from  Canada,  telecast  by  NBC-TV. 

NCAA's  efforts  to  keep  football  in  the 
big  business  category  by  allowing  only  one 
game  per  Saturday,  with  a  few  local  ex- 
ceptions, has  been  submitted  to  its  college 
members  as  a  device  to  protect  small  col- 
leges. NCAA's  fifth  study  of  tv's  impact  on 
football  shows,  however,  small  colleges  and 
less  attractive  games  suffer  the  least  harm 
from  telecasts. 

The  research  report  states  at  one  point 
that  "attendance  levels  are  likely  to  stabilize 
at  the  present  low  figures  and  gradually 
rise." 

In  another  section,  however,  this  irre- 
concilable statement  appears:  "The  new 
tv  owner  may  continue  his  old  attendance 
pattern  for  .  awhile  and  use  television  only 
on  the  other  Saturday  afternoons,  but  gradu- 
ally tv  becomes  a  substitute  for  frequent 
attendance  and  then  a  substitute  for  all 
attendance." 


This  conflict  in  the  NCAA  report  is  con- 
strued by  opponents  of  the  monopoly  as 
supporting  the  "novelty  theory"  of  tv,  a 
theory  NCAA  belittles.  The  "novelty 
theory"  contends  that  the  new  owner  of  a  tv 
set  temporarily  curtails  attendance  at  sports 
events  but  after  a  year  or  more  will  settle 
down  to  a  pattern  of  attendance  and  may 
even  increase  his  appearance  at  games  be- 
cause of  stimulated  sports  interest. 

NCAA's  report  belittles  the  role  of  radio, 
tv  and  newspaper  sports  pages,  claiming 
they  "clearly  have  not  made  many  new  fans 
for  the  game."  This  view  conflicts  with  the 
theory  that  attendance  is  spurred  by  the  mil- 
lions of  dollars  of  free  publicity  that  is 
presented  every  week. 

In  the  same  part  of  the  report  it  is  stated 
that  half  of  the  college  sample  surveyed 
"did  not  finish  college,"  an  unrealistic  sam- 
ple that  lifted  the  eyebrows  of  those  in- 
terested in  advanced  education. 

Tv  Stimulus  Suggested 

The  report  emphasizes  that  the  present 
game-of-the-week  monopoly  does  not  build 
fans  for  local  colleges  but  instead  may  in- 
terest people  in  the  games  of  distant  teams. 
Those  opposed  to  the  NCAA  monopoly 
suggest  NCAA  take  advantage  of  tv's  pro- 
motional opportunities  by  lifting  its  re- 
strictions and  letting  the  public  become  in- 
terested in  local  teams  instead  of  diverting 
this  potential  revenue  source. 

NCAA's  statements  that  the  attendance 
loss  caused  by  tv  comes  from  the  "greatly 
interested"  fans  but  not  from  the  "heavy 
attenders"  has  baffled  those  who  have  ana- 
lyzed the  survey. 

Another  mystery  in  the  report  is  the  find- 
ing that  only  two-thirds  of  marginal  fans 
have  tv  sets,  yet  four-fifths  of  the  ardent 


fans  have  them.  That  finding  runs  head-on 
into  this  anomaly:  Ardent  fans  have  the 
high  attendance  rate. 

In  its  analysis  and  conclusions,  NCAA 
notes  that  15%  of  ardent  fans  do  not  know 
whether  or  not  they  will  watch  tv,  compared 
to  only  4%  of  the  marginal  fans.  NCAA 
claims  this  is  probably  due  to  greater  ignor- 
ance of  the  tv  schedule,  a  theory  that  has 
baffled  those  who  watch  the  sports  scene. 

The  statement  that  about  two-thirds  of 
fans  substituted  tv  for  attendance  is  de- 
scribed as  one  of  the  remarkable  features 
of  the  NCAA  report,  emphasized  in  a  pub- 
licity release  that  accompanied  it.  Sports 
analysts  point  out  that  if  this  had  been  the 
case,  college  football  attendance  would 
have  been  three  or  four  times  greater  than 
at  any  time  in  history,  and  existing  stadiums 
would  have  held  only  a  fraction  of  the 
crowds  trying  to  get  inside  the  gates. 

Criticism  has  been  directed,  too,  at 
NCAA's  effort  to  explain  that  no  attendance 
difference  existed  when  a  game  was  origi- 
nated either  locally  or  from  a  distance. 
Confronted  with  this  lack  of  any  difference, 
NCAA  produced  intricate  manufactured  ex- 
planations instead  of  accepting  the  fact  that 
no  difference  exists. 

The  current  autumn  season  will  open  with 
NCAA's  official  ears  still  stinging  from 
widespread  criticism  of  its  1953  schedule 
and  its  continued  refusal  to  let  hundreds  of 
small  colleges  make  their  own  tv  arrange- 
ments so  alumni  and  regional  viewers  can 
watch  games  of  personal  interest. 

Besides  facing  public  apathy  toward  games 
of  distant  teams,  which  may  not  be  well 
matched,  NCAA  must  compete  with  the 
wide-open  football  telecasts  from  Canada 
Saturday  afternoons.  In  addition.  U.  S.  pro 
games  in  various  parts  of  the  nation  will 
have  a  heavy  effect  in  the  West  in  view  of 
the  time  zone  situation. 


Broadcasting 


Telecasting 


September  20.  1954 


Paee  31 


ADVERTISERS  &  AGENCIES 


and  Chicago  Cardinals  professional  teams  home 
games;  Pure  Oil  Co. 

WSYR  Syracuse,  N.  Y. — Syracuse  U.  and  Cor- 
nell U.  full  schedule;  Syracuse  Canada  Dry  Bot- 
tling Co. 

WTAM  Cleveland.  Ohio— Ohio  State  U.  full 
schedule. 

WTIC  Hartford.  Conn.— Six  selected  New  Eng- 
land college  teams;  three  Hartford  area  Olds- 
mobile  automobile  dealers. 

WTOP  Washington,  D.  C— Baltimore  Colts  pro- 
fessional team  full  schedule:  Gunther  Distribut- 
ing Co.  of  Baltimore  (beer)  through  the  Joseph 
Katz  Adv.  Agency. 

WWJ  Detroit,  Mich.— U.  of  Michigan  full 
schedule;  Pontiac  Division  of  General  Motors 
through  MacManus,  John  &  Adams  Adv.  Agency. 

WXEL  (TV)  Cleveland,  Ohio  —  Cleveland 
Browns  professional  team  away  games  (at  home 
games  to  be  televised  for  DuMont  Television 
Network  but  will  not  be  seen  in  Cleveland); 
Carlings  Brewing  Co. 

WXYZ  Detroit,  Mich.— Nine  selected  college 
games  plus  three  college  games  from  the  ABC 
network;  Sinclair  Refining  Co.  through  Morey. 
Humm  and  Johnstone  Adv.  Agency,  New  York. 


CIGARETTE  FIRMS  PLAN  CLOSER  STUDY 
OF  FTC  EDICT  BEFORE  ALTERING  COPY 

Many  point  out  that  tenor  of  sales  messages  has  been  changed  to 
subordinate  health  theme  and  emphasize  enjoyment  aspects. 


THREE-WAY  handshake  marks  the  agree- 
ment of  (I  to  r)  Dr.  W.  E.  Morgan,  presi- 
dent, Colorado  A&M  College;  Harvey 
Solberg,  Rock  Mountain  Farmers'  Union, 
and  Bill  Reed,  sportscaster,  KIMN  Denver, 
Colo.,  to  broadcast  a  full  schedule  of 
games  for  the  farmers'  group. 


Hoagland  to  Head  BBDO 
iram,  Talent  Buying 


Progi 


JOHN  HOAGLAND,  former  radio  and  tele- 
vision director  of  Campbell  Soup  Co.,  has 
been  named  head  of  the  program  and  talent 
buying  operation  of  BBDO's  radio  and  tele- 
vision department,  it  was  announced  last 
week  by  Bob  Foreman,  vice  president  in  charge 
of  radio  and  television  for  the  agency. 

Dan  Rowe,  business  manager  of  the  agency  in 
the  same  department,  has  been  named  head  of 
production  in  addition  to  his  duties  as  business 
manager. 

George  Polk,  timebuyer,  will  act  as  liaison 
between  the  radio-tv  and  media  departments. 

B&J  Elects  Fair  V.P. 

HAROLD  FAIR,  director  of  radio  and  tele- 
vision, Bozell  &  Jacobs,  New  York,  has  been 
elected  a  vice  president  of  the  agency.  He  has 
been  with  the  firm  for  the  past  four  years  and 
before  that  was  program  director  for  WHAS- 
AM-TV  Louisville.  Mr.  Fair  was  a  director 
of  the  first  NAB  (now  NARTB)  program  de- 
partment and  he  established  the  first  NAB 
Program  Clinic  in  Chicago  in  1948. 


TOP  CIGARETTE  firms,  with  1954  radio-tv 
billings  possibly  as  high  as  $72  million  (net- 
work and  spot),  are  carefully  studying  last 
week's  call  by  the  Federal  Trade  Commission 
that  they  stop  advertising  cigarettes  as  "not 
harmful"  or  "non-irritating." 

As  expected,  there  was  no  panic  nor  whole- 
sale junking  of  current  radio-tv  copy  content. 
Spokesmen  of  the  major  cigarette  firms,  while 
not  too  eager  to  comment  on  the  FTC  proposal 
before  giving  it  additional  study,  were  quick  to 
note  that  they  already  are  swinging  away  from 
health  claims  and  pointing  up  "enjoyment  and 
pleasure"  features  of  smoking  in  their  ad  copy. 

B«T  was  informed  by  one  tobacco  industry 
authority  that  it  would  be  most  unusual  for  the 
companies  to  upset  current  advertising  plans 
because  before  the  Commission's  proposal 
would  go  into  effect,  speculated  to  be  as  much 
as  another  year  or  more,  they  would  have  ample 
time  to  change  current  advertising  copy  perhaps 
many  times  over. 

Rough  estimates  in  industry  quarters  indi- 
cated American  Tobacco  Co.  is  believed  to  be 
spending  some  $11.5  million  for  radio-tv  this 
year;  R.  J.  Reynolds,  some  $14  million;  Liggett 
&  Myers  Co.,  approximately  $13  million;  Philip 
Morris,  about  $12  million;  P.  Lorillard  Co., 
some  $9  million;  U.  S.  Tobacco,  about  $4 
million,  and  Brown  &  Williamson  approximately 
$8.5  million. 

All  of  the  companies  are  heavy  users  of 
radio-tv  network  time. 

In  spot,  the  firms  vary  in  purchases.  In 
general,  R.  J.  Reynolds  is  using  more,  Ameri- 
can Tobacco  Co.  (which  introduced  the  first 
kingsize  cigarette,  Pall  Mall,  via  radio  spot 
some  years  ago)  also  is  buying  more,  while 
Brown  &  Williamson,  perenially  is  a  heavy  spot 
user.  Both  Liggett  &  Myers  and  Philip  Morris 
are  using  some  spot. 

PIB  Totals  for  Radio-Tv 

Publishers  Information  Bureau  figures  for 
last  year  showed  $15,008,000  in  gross  billings 
for  the  smoking  materials  firms  in  network 
radio  and  $36,037,000  in  network  tv,  a  total 
of  $51,045,000  for  all  networks.  For  the  four 
media  (network  radio,  network  tv,  magazines 
and  newspapers),  the  companies'  gross  billings 
totaled  $84,080,000  in  1953,  according  to  PIB. 

A  New  York  advertising  agency  which 
handles  one  of  the  "big  four"  cigarette  com- 
pany accounts  was  quoted  Wednesday  as  ob- 
serving: "If  you'll  look  at  most  of  the  cigarette 
ads  today,  you'll  find  they  are  stressing  enjoy- 
ment and  pleasure  features  now,  and  making 
no  health  claims.  Camel,  for  example,  empha- 
sizes that  more  people  smoke  that  brand: 
Chesterfield's  line  is  satisfaction;  Lucky  Strike 
hits  taste." 

Executives  of  R.  J.  Reynolds,  Liggett  & 
Myers,  Philip  Morris  and  others,  echoed  this 
sentiment.  PM's  George  Weissman,  vice  presi- 
dent and  assistant  to  the  president,  pointed  to 
his  firm's  emphasis  "on  the  fine  vintage  tobacco 
that  goes  into  our  product."  E.  A.  Darr,  presi- 
dent of  R.  J.  Reynolds,  said  in  Winston-Salem, 
N.  C,  that  his  firm  is  not  now  "using  any  of 
the  claims"  that  would  be  forbidden  in  the 
advertising  of  Reynolds'  Camel  or  Winston 
brands. 

A  spokesman  for  Hill  &  Knowlton,  New 
York,  public  relations  counsel  for  the  tobacco 
industry  research  committee,  which  is  investi- 
gating the  relation  between  health  and  smoking, 
would  not  comment  on  the  FTC  report.  B»T 


was  told  "this  is  not  within  our  purview." 

The  FTC's  new  suggested  standards  for 
cigarette  advertising  were  set  forth  last  week 
in  a  letter  to  cigarette  companies  hy  Charles 
E.  Grandey,  director  of  the  Commission's  new 
bureau  of  consultation.  He  said: 

"Recent  scientific  developments  with  regard 
to  the  effects  of  cigarette  smoking  have  in- 
creased the  Commission's  interest  in  advertising 
claims  made  for  such  products  and  have  in- 
creased its  responsibility  under  the  law  to  pre- 
vent the  use  of  false  or  misleading  claims." 

He  requested  the  companies  to  furnish  com- 
ments and  suggestions  on  the  nine  proposed 
standards  and  said  the  Commission  believes 
the  industry  would  agree  that  this  was  a  favor- 
able time  to  call  a  "voluntary  cessation"  to 
every  questionable  claim  and  implication  in 
such  advertising. 

FTC's  suggested  standards  for  cigarette  ad- 
vertisements: 

(1)  Should  not  represent  directly  or  by  implica- 
tion that  cigarette  smoking  in  general  or  the 
smoking  of  any  brand  of  cigarette  is  benefi- 
cial to  health  in  any  respect, 

(2)  Should  not  represent  directly  or  by  implica- 
tion that  cigarette  smoking  in  general  or  the 
smoking  of  any  brand  of  cigarette  is  (a)  not 
harmful  or  (bl  non-irritating,1 

(3)  Should  not  represent  directly  or  by  implica- 
tion, including  illustrations,  that  by  virtue  of 
its  ingredients,  method  of  manufacture, 
length,  added  filter,  or  for  any  other  reason 
the  smoke  of  any  brand  of  cigarette  contains 
less  nicotine,  tar,  resins  or  other  deleterious 
substances  unless  such  representation  is  sup- 
ported by  impartial  scientific  test  data,  which 
are  current  at  the  time  of  dissemination  of 
the  claim,  and  which  conclusively  prove  the 
existence  of  the  claimed  differences  to  a  sig- 
nificant degree,  and  the  claim  is  limited  to 
the  particular  deleterious  substance  or  sub- 
stances, 

(4)  Should  not  refer  to  (a)  the  throat,  larynx, 
lungs,  nose,  or  other  part  of  the  body  (b) 
digestion  (c)  energy  (d)  nerves  or  (e)  doctors, 

(5)  Should  not  use  any  word,  term,  illustration, 
or  combination  thereof,  in  such  a  way  as  to 
represent  or  imply  medical  approval, 

(6)  Should  generally  be  limited  to  the  subjects 
of  quality,  taste,  flavor,  enjoyment  and  other 
similar  matters  of  opinion, 

(7)  Should  make  no  comparative  claim  regarding 
the  volume  of  sales  of  competitive  brands  or 
the  purchase  of  particular  types,  qualities  or 
grades  of  tobacco  unless  such  claim  is  based 
on  verified  current  information, 

(8)  Should  contain  only  genuine  testimonials 
which  represent  the  current  opinion  of  the 
author  who  currently  smokes  the  brand 
named. 

NOTE:  By  publishing  any  testimonial  the 
advertiser  makes  all  of  the  direct  and  implied 
representations  contained  therein  and  all  of 
the  standards  herein  listed  apply  thereto. 

(9)  Should  not  contain  claims  amounting  to  false 
disparagement  of  other  cigarette  manufac- 
turers or  their  products. 


1  The  use  of  words  which  do  not  have  a  clear 
and  well  understood  meaning  to  the  public  in 
connection  with  cigarette  smoking,  such  as 
"smooth"  and  "soothing,"  are  deemed  to  imply 
lack  of  harmful  or  irritating  effects. 

R.  J.  Reynolds  Sets  Up 
Network,  Spot  Drives 

R.  J.  REYNOLDS  Tobacco  Co.,  Winston- 
Salem,  N.  C,  will  use  four  network  television 
programs,  seven  network  radio  shows  and  a 
heavy  national  radio  and  television  spot  sched- 
ule to  promote  its  Camel,  Winston  and  Cavalier 
cigarettes  as  well  as  Prince  Albert  smoking  to- 
bacco during  the  1954-55  advertising  campaign. 

Winston  cigarettes  sponsors  The  Hunter,' 
starring  Keith  Larson,  Sundays  on  50  NBC-TV 
stations. 

Camel  cigarettes  for  the  seventh  consecutive 
year  will  sponsor  John  Cameron  Swayze's 
Camel  News  Caravan,  five  times  weekly  on 
79  NBC-TV  stations.  Camels  will  also  sponsor 


Page  32 


September  20,  1954 


Broadcasting 


Telecasting 


SELL 
~i  SUNDAY'S 
SINNERS 

. .  there  are  more  of  them! 

f 


jjunn 


The  preacher  laments  not  so  much  the  black 
sheep  of  his  flock  as  the  grey  come-in-a- 
whilers  who  burst  his  church  at  the  seams  come 
Easter,  Thanksgiving  and  Christmas. 

To  round  them  up  he  takes  to  the  air.  Since 
most  advertisers  shy  from  Sunday  mornings  like 
poison  ivy,  station  managers  write  off  the  time  to 
public  service,  and  offer  their  own  prayers  of  thanks 
for  something  to  fill  their  logs. 

Around  Dallas,  any  way  you  turn  the  dial,  you're 
in  church  .  .  .  unless  you  tune  WFAA. 


ALEX  KEESE,  Station  Manager 
GEORGE  UTLEY,  Commercial  Manager 
EDWARD  PETRY  &  CO.,  National  Representative 

Radio  Service  of  The  Dallas  Morning  News 


No  sinner  likes  to  be  reminded  of  his  sins,  so 
we  give  'em  news  and  music  on  Sunday  mornings. 
Being  the  only  station  that  bothers  no  one's  con- 
science, we've  gathered  a  sizeable,  appreciative 
audience. 

If  you've  a  product  for  Sunday  sinners,  you'll 
find  them  in  our  pen.  Any  Petry  man  can  point  out 
choice  availabilities  ...  at  buttons-in-the-collection- 
plate  rates. 


WFAA 

820 • 570 


50,000  WATTS 


5000  WATTS 


DALLAS 
NBC      •      ABC      •  TQN 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  33 


The  Word  Gets  Around 
....  Buy  Puget  Sound 


x  OF  ALL 

PUCET  SOUND 
TELEVISION  STATIONS 

ONLY 

KTNT-TV 

CHANNEL  ELEVEN 
COVERS  ALL  5* 


\ 


IN  ITS  "A" 
CONTOUR 


SEATTLE  •  TACOMA 

EVERETT  •  BREMERTON  •  OLYMPIA 


KTNT-TV 

CHANNEL  11 

316,000  WATTS 


ANTENNA  HEIGHT 

1000  FT.  ABOVE  SEA  LEVEL 


Quick  Facts  and  Figures  of  the  Puget  Sound  Market 


Population  Distribution  in 
KTNT-TV's  "A"  Contour 

(based  on  1950  census) 

City  of  Seattle   37.2% 

Balance  of  King  County    .    .    .    .  21.1  % 

Pierce  County  (including  Tacoma)  .  22.0% 
Balance  of  area  north,  west  and 

south  (including  Everett, 

Bremerton  and  Olympia)    .    .    .  19.7% 


100% 
CONTACT  WEED 


INFLUENCE  AREA 

The  Influence  Area  of  KTNT-TV  includes  entire  West- 
ern Washington,  a  part  of  Oregon  to  the  south,  and 
a  portion  of  British  Columbia  in  Canada  to  the  north. 
This  area  contains  over  1,500,000  able-to-buy  people. 

IT'S  A  VIBRANT,  GROWINC  AREA 

The  entire  Pacific  Northwest  has  enjoyed  a  steady, 
healthy  growth  .  .  .  and  it  is  still  growing.  For 
example,  the  combined  population  gain  for  the  five 
cities  shown  in  the  above  map  is  28.4%  from  1940 
to  1950.  (U.S.  Census) 

TELEVISION 


For  the  SEATTLE  -  TACOMA  -  PUGET  SOUND  AREA  flllMOHT 

rutvistON 

"A"  Contour  Population  Over  1,200,000 


Page  34    •    September  20,  1954 


Broadcasting 


Telecasting 


Topper  on  CBS-TV,  starring  Anne  Jeffreys  and 
Robert  Sterling.  Fridays,  on  110  stations. 

Cavalier  cigarettes  continues  I've  Got  a 
Secret  on  110  CBS-TV  stations,  Wednesdays. 

In  radio  Camels  will  sponsor  Bill  Cullen's 
Walk  a  Mile  Wednesdays  on  the  full  NBC  Net- 
work and  for  the  15th  year  the  Grand  Ole  Opry 
Saturdays  on  NBC  will  be  sponsored  by  Prince 
Albert  smoking  tobacco. 

Winstons  and  Camels  will  sponsor  the  fol- 
lowing programs  on  Mutual:  The  Falcon,  Offi- 
cial Detective,  Mickey  Spillane,  Squad  Room, 
and  Counterspy. 

William  Esty  Co.,  is  the  Reynolds  agency. 

Fownes  Named  Vice  President 
At  MacManus,  John  &  Adams 

HENRY  G.  FOWNES.  director  of  radio  and 
television  for  MacManus,  John  &  Adams,  New 
York,  has  been  appointed  vice  president  of  the 
agency  and  manager  of  the  New  York  offices, 
James  R.  Adams, 
president  of  the 
agency,  whose 
home  offices  are  in 
Bloomfield  Hills, 
Mich.,  announced 
last  week. 

Mr.  Fownes  has 
been  director  of  the 
radio-tv  department 
since  1950,  and  will 
continue  to  supervise 
the  radio  and  tele- 
vision accounts,  serv- 
ing among  others 
the  Cadillac,  Dow 
Chemical,  and  Pontiac  accounts. 

He  succeeds  Reginald  A.  Brewer, 
tired  recently. 


MR.  FOWNES 


who  re- 


MAAN  Meets  In  Chicago, 
Will  Scan  Agency  Problems 

GENERAL  agency  problems  will  be  discussed 
by  participants  in  the  Midwest  Advertising 
Agency  Network  when  it  convenes  at  Chicago's 
Sheraton  Hotel  this  weekend. 

The  meeting,  originally  slated  for  Sept.  10-12, 
was  postponed  and  re-scheduled  for  Sept.  24-26, 
with  representatives  of  12  to  15  Midwest 
agencies  expected  to  attend.  Frank  Jaffe, 
executive  secretary  of  the  parent  National  Ad- 
vertising Agency  Network,  will  open  the  Friday 
sessions. 

Grant,  Schwenck  &  Baker,  Chicago  agency 
member  of  the  midwest  group,  will  play  host  at 
the  proceedings,  according  to  Allan  J.  Copeland, 
agency  vice  president.  Administrative,  tax, 
marketing  and  other  problems  will  be  discussed. 
MAAN  includes  one  agency  each  from  a  num- 
ber of  midwest  markets  with  billings  in  the 
$500,000-$2  million  category.  The  group  meets 
four  times  a  year. 

P&G  Personnel  Realignment 

APPOINTMENT  of  three  executives  in  the 
overseas  division  of  Procter  &  Gamble  was 
announced  last  week.  William  M.  Ittman, 
formerly  general  manager  of  Sabates,  S.  A., 
P&G  subsidiary  in  Cuba,  transfers  to  New- 
castle-on-Tyne.  England,  Jan.  1,  where  he  will 
be  managing  director  of  Thomas  Hedley  &  Co., 
P  &  G's  British  subsidiary;  Eugene  C.  Moffatt, 
manager  of  P  &  G's  sales  service  division,  Cin- 
cinnati, to  Sabates,  where  he  replaces  Mr.  Itt- 
man; D.  H.  Robinson,  who  temporarily  filled 
the  Hedley  post  in  England,  will  return  to  the 
U.  S.  for  a  special  overseas  assignment. 


FOLSOM  SEES  TV  GETTING  $1.9  BILLION 
OF  ALL-MEDIA  AD  EXPENDITURES  IN  '56 

RCA's  president  tells  story  of  tv's  expected  growth  in  address  before 
Mercantile  Section  of  N.  Y.  Board  of  Trade. 


CONTINUED  growth  of  television  as  an  ad- 
vertising medium  was  predicted  last  week  by 
Frank  M.  Folsom,  RCA  president,  who  esti- 
mated that  in  1956,  television  alone  would 
account  for  $1.9  billion  (20%)  of  total  all- 
media  advertising  expenditures  of  approximately 
$9.7  billion. 

Mr  Folsom's  projection  was  offered  as  part 
of  an  address  last  Tuesday  before  the  Mer- 
cantile Section  of  the  New  York  Board  of 
Trade  on  "Television  in  Trade  and  Commerce," 
in  which  he  traced  the  development  of  tele- 
vision from  its  earliest  stages  and  discussed 
its  impact  on  the  U.  S.  economy. 

He  drew  on  NBC  figures  and  estimates  to 
conclude  that  television,  more  and  more,  is 
attracting  a  larger  percentage  of  total  all-media 
advertising  expenditure.  He  said  in  1952,  tv's 
share  of  the  all-media  total  of  $7,150,000,000 
amounted  to  $509  million  (7%);  in  1953,  $689 
million  (9%  )  of  $7,803,000,000  total,  and  in 
1954,  $930  million  (11%)  of  an  estimated 
$8.5  billion.  Mr.  Folsom  said  it  is  estimated 
that  in  1955  all  advertising  will  rise  to  $9.2 
billion  and  that  television's  share  will  be  $1.3 
billion  or  almost  twice  its  1953  gross. 

"Present  NBC  estimates  of  the  total  all-media 
advertising  expenditures  in  1956,  both  national 
and  local,  have  been  revised  upward  to  an 
amount  exceeding  $9.7  billion,"  Mr.  Folsom 
continued.  "And  it  is  believed  that  television 
will  attract  approximately  20%  of  this  total 
of  advertising  dollars — or  $1.9  billion." 

Turning  to  color  tv  set  manufacturing,  Mr. 
Folsom  predicted  that  by  the  end  of  1957, 
American  families  will  invest  nearly  $2  billion 
for  color  television  sets  and  by  1958,  more  than 
10  million  color  sets  will  be  in  use.  He  said  he 
forsees  the  day  when  "virtually  every  American 
home  will  have  a  color  tv  receiver." 

Mr.  Folsom  said  that  he  expects  350,000 
color  sets  to  be  purchased  this  year  and  next 
year;  1,780,000  in  1956;  3,000,000  in  1957,  and 
5,000,000  in  1958. 

Despite  the  imminence  of  large-screen  color 
receivers,  Mr.  Folsom  contended  that  sale  of 
black-and-white  sets  this  year  would  reach 
a  record  high. 

Color  Production  Expectation 

Mr.  Folsom  noted  that  from  the  standpoint 
of  economic  gain,  the  production  of  color  re- 
ceivers will  require  "a  mountain  of  raw  ma- 
terial," saying: 

"Our  experts  in  such  matters  have  informed 
me  that  10  million  color  sets  would  use  more 
than  350,000  tons  of  wood,  175,000  tons  of 
steel,  5,000  tons  of  brass,  3,500  tons  of  solder, 
3,000  tons  of  copper,  2,500  tones  of  zinc,  and 
enough  glass,  plastics  and  miscellaneous  ma- 
terials to  bring  the  total  well  over  one  million 
tons — or  two  billion  pounds." 

Mr.  Folsom  reminded  his  audience  that  to 
make  this  potential  a  reality,  there  must  be 
parallel  progress  in  broadcasting  and  manu- 
facturing. RCA  and  NBC  have  kept  this  in 
mind,  he  said,  claiming  that  expenditures  in 
establishing  black-and-white  television  reached 
$50  million  "before  a  single  dollar  of  profit 
returned."  He  added  that  RCA  and  NBC  al- 
ready have  spent  $50  million  in  color  tele- 
vision research  and  development,  manufactur- 
ing and  broadcasting. 

"As  one  of  the  major  steps  in  its  drive 
toward  a  full  national  color  television  broad- 


cast service,"  Mr.  Folsom  said,  "NBC  now  is 
developing  additional  studio  facilities  which 
soon  will  permit  the  production  of  12  to  15 
hours  of  live  color  programs  weekly.  This 
will  enable  NBC,  at  capacity,  to  schedule  more 
than  500  hours  of  color  programming  through 
fall  and  winter,  and  will  give  the  network  color 
broadcast  facilities  surpassing  by  at  least  300% 
those  of  any  other  network." 

Mr.  Folsom  characterized  1954  as  "a  good 
year"  for  the  radio-tv  and  electronics  industry, 
adding  that  business  has  been  "much  better 
during  the  first  nine  months  than  was  generally 
anticipated  earlier  in  the  year."  In  this  con- 
nection, he  observed  that  sales  of  products  and 
services  of  RCA  and  subsidiaries  had  attained 
an  all-time  record  volume  of  $444,369,000  dur- 
ing the  first  six  months  of  1954,  exceeding  by 
8%  the  previous  peak  established  for  the  first 
half  of  1953.  Net  profit  for  the  six-month 
period,  Mr.  Folsom  continued,  amounted  to 
$19,268,000,  as  compared  with  $18,185,000 
in  1953. 

SUNBEAM  TV  BUDGET 
BETWEEN  $4-5  MILLION 

Color  tv  along  with  general 
appeal  of  television  cited  by 
Perrin-Paus  as  reasons  for  put- 
ting emphasis  on  medium. 

THE  FAR-REACHING  sales  appeals  of  tele- 
vision generally  and  color  tv  in  particular  in 
the  home  appliance  field  have  induced  the  Sun- 
beam Corp.,  Chicago,  to  increase  its  advertising 
budget  for  television  from  about  $800,000  in 
the  1953-54  season  to  an  estimated  $4-5  mil- 
lion for  the  current  year. 

This  estimate  of  the  value  placed  on  tv  for 
appliances  was  provided  to  B«T  last  week  by 
Elliot  Saunders,  manager  of  the  New  York 
office  of  Perrin-Paus  Co.,  Chicago,  agency  for 
Sunbeam,  following  the  company's  co-sponsor- 
ship (with  Hazel  Bishop)  of  the  first  Sunday 


DECISION-MAKERS  who  elected  to  go 
"all  out"  for  color  tv  in  Sunbeam's  cur- 
rent advertising  budget  are  Earl  Perrin 
(I),  president  of  Perrin-Paus  Co.,  agency 
for  Sunbeam,  and  A.  E.  Widdifield,  Sun- 
beam vice  president  for  advertising. 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  35 


ADVERTISERS  &  AGENCIES 


color  "spectacular"  on  NBC-TV  on  Sept.  12. 
Sunbeam  will  co-sponsor  the  Sunday  night 
"spectaculars"  on  a  once-a-month  basis. 

The  decision  to  go  "all  out"  for  color  tele- 
vision, according  to  Mr.  Saunders,  originated 
with  A.  E.  Widdifield,  vice  president  in  charge 
of  advertising  for  Sunbeam,  and  Earl  Perrin, 
president  of  Perrin-Paus.  Thev  reasoned,  Mr. 
Saunders  said,  that  color  would  add  a  "super 
dimension"  to  television  and  be  particularly 
appropriate  for  Sunbeam  products  that  are  sold 
substantially  on  "eye  appeal." 

Some  of  the  products  that  will  be  exposed 
on  the  "spectaculars"  on  a  rotating  basis  are 
Sunbeam's  "Coffee  Master,"  "Automatic  Fry- 
ing Pan,"  "Percolator,"  "Mix  Master,"  "Junior 
Mix  Master"  and  "Master  Radiant  Heat  Toast- 
er." Mr.  Saunders  said  the  products  will  be 
demonstrated  "in  action"  such  as  toasting  bread, 
frying  chicken,  mixing  dough  and  other  cook- 
ing functions,  and  accordingly  should  have  "a 
tremendous  impact  in  color." 

During  the  1953-54  season,  Sunbeam  spon- 
sored the  Ethel  and  Albert  show  on  NBC-TV 
and  also  purchased  a  schedule  of  spot  announce- 
ments on  Home,  when  that  program  was 
launched  on  NBC-TV.  Sunbeam  will  continue 
sponsorship  of  Ethel  and  Albert,  increase  the 
number  of  its  participations  on  Home,  and  has 
added  the  "spectaculars." 

Mr.  Saunders  explained  it  is  the  plan  of  Sun- 
beam's advertising  department  to  use  television, 
as  it  has  used  publications,  to  reach  all  types 
of  people.  It  is  believed,  he  said,  that  Ethel  and 
Albert  will  appeal  to  "a  loyal,  weekend,  stay-at- 
home  public"  and  Home  to  the  housewife.  The 
"spectaculars"  are  designed  to  push  Sunbeam's 
messages  to  a  large  number  of  markets  through- 
out the  country  on  a  day  and  time  when  mil- 
lions of  viewers  are  using  their  television  sets. 

"In  this  way,"  Mr.  Saunders  commented, 
"Sunbeam  hopes  to  achieve  a  balanced  pro- 
gram that  will  expose  its  products  to  specialized 
audiences,  as  well  as  a  mass  market." 

SPOT  NEW  BUSINESS 

Maytag  Co.  (home  laundry  equipment),  New- 
ton, Iowa,  will  launch  radio  spot  campaign  in 
about  40  markets  as  part  of  fall  advertising 
program  with  spots  ranging  upward  of  29  per 
week  per  station  in  select  dealer  markets. 
Agency:  McCann-Erickson.  Chicago  [B«T,  Sept. 
13]. 

Potter  Drug  &  Chemical  Co.  (Cuticura  oint- 
ment), Maiden,  Mass.,  resumes  radio  spot  an- 
nouncement campaign  in  25  markets  on  Oct.  4. 
Agency:  Atherton  &  Currier,  N.  Y 

Lever  Bros.  Ltd.  (margarine).  Toronto,  to  spon- 
sor On  Stage  live  on  seven  Canadian  tv  stations 
(Wed.,  9:30-10  p.m.)  starting  Sept.  29.  Pro- 
gram will  be  carried  on  film  by  16  other  Cana- 
dian stations.  Agency:  Young  &  Rubicam  Ltd., 
Toronto. 

NETWORK  RENEWALS 

Goodyear  Tire  &  Rubber  Co.,  Akron,  Ohio, 
renews  alternate-week  sponsorship  of  Television 
Playhouse  (NBC-TV,  Sun.,  9-10  p.m.  EDT), 
effective  Oct.  10  to  Sept.  25,  1955.  Agency: 
Young  &  Rubicam,  N.  Y. 

Hazel  Bishop  Inc.,  N.  Y.,  renews  This  Is  Your 
Life  (NBC-TV,  Wed.,  10-10:30  p.m.  EDT). 
Agency:  Raymond  Spector  Co.,  same  city. 

A&A  PEOPLE 

Daniel  W.  Foster,  director  and  senior  vice 
president,  Henri,  Hurst  &  McDonald  Inc.,  Chi- 
cago, to  Russel  M.  Seeds  Co.,  same  city,  as  vice 
president  and  account  executive;  Donald  Barker 
Lockett,  formerly  tv  director  and  copywriter, 


Harold  Walter  Clark  Inc.,  Denver,  to  copy  staff, 
Seeds  agency. 

Robert  E.  Lovett  and  James  A.  Dean  to  Boyl- 
hart,  Lovett  &  Dean  Inc.,  L.  A.  (formerly  Boyl- 
hart-O'Connor). 

Holder  M.  Collier,  Bankers  Life  &  Casualty 
Co.,  Chicago,  to  Grant,  Schwenck  &  Baker 
Inc.,  same  city,  as  vice  president. 

Vincent  J.  Curry,  BBDO,  N.  Y.,  to  Warwick 
&  Legler,  same  city,  as  account  executive. 

Joseph  Creamer,  formerly  on  staff  of  MBS 
and  BBDO,  N.  Y., 
to  Kudner  Agency 
Inc.,  same  city,  as 
member  of  copy  de- 
partment. 

John    F.  McNeely, 

owner  -  operator, 
Santa  Ana,  Calif., 
advertising  and  pub- 
lic relations  firm,  to 
West-Marquis  Inc., 
L.  A.,  as  account 
executive. 

Jack  Blake  Jr.,  for- 
MR.  CREAMER  merly  head  of  own 

agency,  to  Kamin 
Adv.  Co.,  Houston.  Tex.,  as  account  executive. 

Kay  Knight,  radio-tv  timebuying  dept.  head, 
Arthur  Meyerhoff  &  Co.,  Chicago,  to  W.  D. 
L  yon  Co.,  Sioux  City  office,  as  account  execu- 
tive. 

Eugene  A.  Nieland,  formerly  with  Russell  Mil- 
ler Milling  Co.,  Minneapolis,  to  David  Adv. 
Agency,  St.  Paul,  as  account  executive;  Quen- 
tin  J.  David  Jr.  appointed  production  manager 
of  agency. 

Charles  E.  Coe,  assistant  vice  president.  Na- 
tional Assn.  of  Mfrs.,  N.  Y.,  to  Campbell- 
Ewald  Co.,  Detroit,  as  assistant  account  execu- 
tive. 

Gene  McKeough  to  Beaumont  &  Hohman 
Inc.,  Chicago,  as  assistant  account  executive. 

Bernard  L.  Kobres, 

formerly  sales  man- 
ager and  assistant 
manager,  W  E  T  V 
(TV)  Macon,  Ga. 
(now  WNEX-TV). 
appointed  radio  -  tv 
director,  Henry 
Quednau  Inc.,  Tam- 
pa, Fla. 

Edward  C.  Jones  to 

Barlow  Adv.  Agen- 
cy   Inc.,  Syracuse, 
MR.  KOBRES  N.   Y.,  as  director, 

radio-tv  dept.,  suc- 
ceeding B.  J.  Stapleton,  who  becomes  account 
executive. 

Cliff  Prodger,  editor.  Western  Automotive  Jour- 
nal, L.  A.,  and  Charles  Gumberg,  tv  director, 
Kuttner  &  Kuttner  Inc.,  Chicago,  to  W.  H.  Hunt 
&  Assoc.,  L.  A.,  as  publicity  director  and  radio- 
tv  dept.  manager,  respectively. 

Robert  S.  Jones,  formerly  with  Elroy  McCaw 
stations,  to  Sidney  Garfield  &  Assoc.,  S.  F., 
as  radio-tv  dept.  head  and  merchandising  di- 
rector; Edith  Curtiss,  formerly  media  director, 
Rhoades  &  Davis,  S.  F.,  to  Sidney  Garfield  in 
same  capacity;  James  E.  Ficken,  formerly  copy 
chief,  Frederick  E.  Baker  &  Assoc.,  Seattle, 
to  agency  as  copy  director. 

Phil  Hamburger,  formerly  head  of  own  public 


Page  36 


September  20,  1954 


relations  firm,  to  Dick  Laughlin  &  Assoc., 
Houston,  Tex.,  as  director  of  public  relations. 

J.  G.  Beardsley  appointed  head  of  creative  and 
copy  dept.,  Ewell  &  Thurber  Assoc.,  Chicago. 

Newton  C.  Cunningham,  N.  W.  Ayer  &  Son, 
Phila.,  appointed  associate  director,  plans-mer- 
chandising dept.;  Gene  Reichert,  freelancer,  to 
radio-tv  dept.,  N.  Y.  office,  as  copywriter; 
Grant  V.  Frazier,  formerly  teacher,  Tilton 
School,  Tilton  ,N.  H.,  to  education  dept.,  Phila.; 
William  H.  Hemp  to  outdoor  dept.,  Philadel- 
phia. 

Alan  B.  Cullimore,  formerly  with  J.  Arthur 
Rank  Ltd.  (British  and  Canadian  film  organi- 
zation), to  F.  H.  Hayhurst  Co.,  Toronto,  as  tv 
writer-producer. 

Dorothea  Wormser,  copywriter,  Wm.  Filene's 
Sons  Co.  (specialty  store),  Boston,  to  copy  dept., 
Harold  Cabot  &  Co.,  same  city. 

Keith  Connes,  formerly  with  Kling  Studios 
Inc.,  Chicago,  to  Young  &  Rubicam  Inc.,  N.  Y., 
as  radio-tv  commercial  copywriter. 

James  A.  Pilling,  advertising  dept.,  Plymouth 
Electric  Co.,  New  Haven,  Conn.,  to  E.  J.  Lush 
Inc.,  same  city,  as  copywriter. 

Willard  S.  Smith,  Maxon  Inc.,  N.  Y.,  to  radio- 
tv  dept.,  Brooke,  Smith,  French  &  Dorrance  Inc., 
Detroit. 

Thomas  F.  Brennan,  Ruthrauff  &  Ryan,  N.  Y., 
to  Kudner  Agency,  same  city,  as  copywriter. 

Ben  Duffy,  president,  BBDO,  N.  Y.,  appointed 
general  chairman.  Brotherhood  Week,  Feb. 
20-27. 

Duncan  Cameron  Menzies  elected  president, 
general  manager  and  a  director,  Servel  Inc. 
(electric  and  gas  appliances),  N.  Y.,  succeeding 
W.  Paul  Jones,  who  becomes  vice  chairman  of 
board. 

Whitney  Drayton,  chairman,  management  com- 
mittee. Hunt  Foods  Inc.,  Fullerton,  Calif., 
elected  vice  president. 

H.  R.  Johnston  Jr.,  account  executive,  BBDO, 
Minneapolis,  to  Toro  Mfg.  Corp.  (power  lawn 
mowers),  same  city,  as  advertising  and  sales 
promotion  manager. 

Fred  D.  Dwyer,  vice  president,  Ingalls-Miniter 
Co.  (advertising),  Boston,  to  O'Donnell-Usen 
Fisheries  Corp.  (Taste-O'Sea  fish  foods),  same 
city,  as  advertising  and  sales  promotion  man- 
ager. 

Robert  M.  Wilson  appointed  manager  of  ad- 
vertising and  public  relations  dept.,  Northern 
Trust  Co.,  Chicago. 

Guy  Mercer,  vice 
president,  Clinton  E. 
Frank  Inc.,  Chicago, 
appointed  executive 
vice  president;  M. 
W.  Grinstead,  ac- 
count executive,  and 
Robert  E.  Black- 
burn, creative  di- 
re c  t  o  r  .  appointed 
vice  presidents:  Will 
Blackett  Jr.,  for- 
merly with  Grant 
Adv.,  Chicago,  to 
agency  as  account 
executive:  Louis  E. 
Schueler,  Toni  Co.,  Chicago,  to  agency  as  re- 
search director;  William  J.  Maloney,  radio-tv 
supervisor,  Foote,  Cone  &  Belding,  N.  Y.,  to 
agency  as  assistant  account  executive. 

Broadcasting    •  Telecasting 


MR.  MERCER 


SHREVEPORT 

IS  THE  MAJOR  TELEVISION  MARKET 

.  .  .  with  a  consumer  spendable  income  of  $367,597,000.  PULSE 
PROVES  that  precedent-setting  KSLA  .  .  .  Shreveport's  FIRST  and 
ONLY  television  station  .  .  .  DOMINATES  Shreveport  and  its 
home  parish  with 


78% 
84  % 


of  the  TV  audience  daytime! 


(1:00-6:00  P.  M.) 


of  the  TV  audience  nighttime! 


(6:00-12  MID.) 


PLUS. 


The  top  15  Ark-La-Tex  once-a-week  shows! 
The  top  10  Ark-La-Tex  multi-weekly  shows! 


Fringing  the  outskirts  and  getting  to  the 
heart  of  a  market  are  two  different 
things.  Here's  proof  that  to  sell  the 
Shreveport  TV  audience  you  must  buy 
the   SHREVEPORT   TV   STATION.    .   .  . 


KSLA 


SHREVEPORT,  LOUISIANA 


Affiliated  with 

•  NBC  •  CBS  « 

Caddo  Parish  Telepulse  Aug.  2-8,  1954 


ABC 


DuMONT 


Represented  by 


PAUL  H.  RAYMER  CO.,  INC. 


New  York 
Detroit 
San  Francisc< 


Chicago 
Dallas 
Hollywood 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  37 


i 


■ 


THE  MOST  POWERFUL 


TV 


STATION  IN  NORTH  AMERICA 


TV 


DUMONT 


325,000  WATTS 

National  Representative:  Adam  Young  Television  Corporation 

GUARDIAN  BUILDING 

Page  38    •    September  20,  1954 


J.  E.  Campeau 
Pr*$idant 


DETROIT 


Broadcasting    •  Telecasting 


TPA  Expects  Gross 
Of  $9  Million  in  '54 

COINCIDENT  with  the  end  of  the  first  year 
of  operations  of  Television  Programs  of 
America  Inc.,  New  York,  Milton  A.  Gordon, 
president,  announced  last  week  that  the  70,000th 
half-hour  of  programming  produced  and  sold 
by  TPA  this  past  season  will  bring  the  com- 
pany a  $9  million  gross  by  the  end  of  1954. 

Elaborating  on  Mr.  Gordon's  statement, 
Michael  M.  Sillerman,  executive  vice  president 
of  the  company,  said  that  TPA  has  sold  its 
six  programs  in  an  aggregate  total  of  880 
markets.  The  company  products  include  Lassie, 
Ramar  of  the  Jungle,  Your  Star  Showcase, 
Ellery  Queen,  The  Edward  Small  Features  and 
The  Halls  of  Ivy. 

Commenting  on  TPA's  first  year  of  operation, 
Edward  Small,  chairman  of  the  board,  pre- 
dicted that  "our  second  year  programs,  which 
we  will  announce  in  a  few  months,  will  greatly 
strengthen  the  company's  number  one  position 
in  the  television  film  business." 

Messrs.  Gordon  and  Sillerman  said  that  an 
extensive  expansion  program  is  planned  for 
TPA's  second  year,  under  which  outstanding 
producers  and  directors  will  be  used  on  com- 
pany products  and  the  sales  staff  will  be  in- 
creased from  40  to  about  100  by  September, 
1955. 

Ziv  Issues  Progress  Report 
On  International  Division 

PROGRESS  REPORT  on  the  first  year  of 
operation  of  Ziv  Television's  international 
operation  was  issued  last  week,  highlighted  by 
the  announcement  that  its  staff  had  jumped 
from  five  to  67  persons. 

It  was  announced  that  Ziv  had  opened  sales 
offices  in  Mexico  City,  San  Juan,  Bogota  and 
Caracas.  Additional  offices  are  planned  for 
Brazil  and  Argentina.  Ziv's  international 
activities  presently  are  concentrated  in  Latin 
America,  it  was  pointed  out,  but  plans  are 
underway  for  expansion  into  Europe  and  the 
Far  East. 

Programs  that  recently  have  been  sold  in 
Latin  America,  the  announcement  said,  are 
Cisco  Kid,  to  Radio  CTV  Caracas  and  Bogota's 
Radio  Nationale;  Mr.  District  Attorney,  to 
XHTV  (TV)  Mexico  City  and  Radio  CTV; 
Unexpected,  to  CMBF-TV  Havana  and  Radio 
CTV,  and  Yesterday's  Newsreel,  to  CMBF-TV, 
WKAQ  (TV)  San  Juan  and  Bogota's  Radio 
Nationale,  and  Favorite  Story,  to  Radio  CTV. 

Ziv  Television  announced  that  Millard  Segal 
has  been  named  International  Div.  sales  man- 
ager. Previously  he  was  associated  with  Can- 
adian broadcasting  interests,  and  earlier  had 
been  with  WLW  Cincinnati. 

Multi-Market  Purchases 
Raise  'Corliss7  Total  to  103 

TOTAL  markets  on  Ziv  Television's  Meet 
Corliss  Archer  film  series  have  reached  103,  it 
was  announced  last  week  by  M.  J.  Rifkin,  vice 
president  in  charge  of  sales  for  the  company. 
Program,  which  was  offered  for  sale  five  weeks 
ago,  has  been  on  the  air  in  several  markets  for 
two  weeks,  he  said. 

Mr.  Rifkin  said  some  of  the  recent  sales 
were  made  to  advertisers  who  previously  had 
purchased  the  show  in  certain  markets  and 
now  have  added  others.   These  include  V.  La 


DISCUSSING  the  recent  Television  Pro- 
grams of  America  transaction  which  con- 
summated what  is  described  as  "Canada's 
largest  single  tv  program  sale,"  are  (I  to 
r):  Lloyd  Burns,  general  manager  of  Tele- 
pix  Movies  Ltd.;  H.  Kurt  Blumberg,  as- 
sistant vice  president  of  TPA,  and  Michael 
M.  Sillerman,  TPA  executive  vice  presi- 
dent. The  film  sale  involved  Your  Star 
Showcase,  which  was  purchased  in  10 
markets  by  the  Maple  Leaf  Milling  Co. 


Rosa  &  Sons  Inc.,  Brooklyn,  N.  Y.,  which  has 
added  New  Haven  to  its  original  purchase  of 
Boston;  Brown  &  Gealy,  Tacoma,  Wash.,  which 
has  augmented  its  buy  in  10  west  coast  cities 
with  Portland  and  Yakima,  and  Safeway  Stores 
Inc.,  Oakland,  Calif.,  which  had  bought  the 
show  for  Washington  and  Harrisonburg,  Va., 
has  added  Billings,  Mont. 

'Liberace  Show7  Signed 
For  217  Tv  Stations 

GUILD  FILMS  Co.,  New  York,  announced 
last  week  that  217  tv  stations  have  signed  for 
the  filmed  Liberace  Show,  claiming  the  figure 
"shatters  all  existing  records  for  any  television 
series  signed  up  on  so  many  stations  at  one 
time." 

The  program  is  carried  on  stations  through- 
out the  U.  S.,  Hawaii,  Alaska,  Canada,  Vene- 
zuela and  Cuba.  A  Guild  Films  spokesman 
said  it  has  "upwards"  of  140  different  sponsors, 
with  the  largest  regional  advertiser,  the  Bow- 
man Biscuit  Co.  of  Denver,  presenting  the  pro- 
gram in  13  markets. 

Mullen  Named  Eastern 
Sales  Head  For  ATPS 

APPOINTMENT  of  William  P.  Mullen  as 
eastern  sales  manager  of  Advertisers'  Television 
Program  Service  Inc.  was  announced  last 
week  by  Maurie  Gresham,  vice  president  and 
general  manager.  Mr.  Mullen  will  headquarter 
at  ATPS'  New  York  sales  offices  which  will  be 
opened  tomorrow  (Tuesday)  at  15  E.  48th  St., 
Mr.  Gresham  said. 

The  syndicate  firm,  which  is  releasing 
Mr.  and  Mrs.  North  and  other  tv  shows,  mean- 
while reported  six  new  fall  sales  to  stations  of 
the  North  series.  Mr.  Gresham  said  other  series, 
now  being  prepared,  will  be  distributed  in 
1955.  Mr.  Mullen  formerly  was  associated  with 
Transfilm  Inc.  and  before  that  with  CBS-TV 
and  the  William  Morris  agency. 


FILM  PRODUCTION 

Atlas  Film  Corp.,  Oak  Park,  111.,  will  film  "See 
For  Yourself"  for  Anheuser-Busch  Inc.,  St. 
Louis,  starring  John  Smith,  Arthur  Space  and 
Helene  Marshall. 

Capita)  Film  Laboratories  Inc.,  Washington,  is 
filming  this  month  "The  Oresteia"  (Greek 
trilogy)  for  Educational  Television  &  Radio 
Center,  Ann  Arbor,  Mich.,  and  Old  Dominion 
Foundation  of  New  York  City,  at  Randolph- 
Macon  Woman's  College,  Lynchburg,  Va.,  to 
be  distributed  to  educational  and  commercial 
tv  stations,  theatricals  and  non-theatricals 
(universities,  schools,  colleges  and  art  thea- 
ters). 

Transfilm  Inc.,  N.  Y.,  has  produced  90-second 
animated  film  for  Community  Chests  and  Coun- 
cils of  Americas  for  tv  and  theatre  showing  this 
fall  on  behalf  of  annual  Community  Chest,  Red 
Feather  and  United  Fund  campaigns. 

RANDOM  SHOTS 

A.T.V.  Film  Productions  Inc.,  N.  Y.,  has  leased 
one-story  building  to  be  utilized  for  additional 
studio  space  for  tv  commercial  and  program 
production. 

Air  Programs  Inc.,  N.  Y.,  announces  that  its 
Junior  Journal  of  the  Air  program  is  featured 
in  September  issue  of  Seventeen  magazine.  Pro- 
gram is  being  offered  on  licensing  basis  to  local 
sponsors  or  radio  and  tv  stations. 

FILM  PEOPLE 

Hugh  L.  Bearg,  formerly  with  moving  picture 
organizations,  to  sales  staff,  S.  W.  Caldwell  Ltd. 
(tv  film  producers  and  distributors),  Toronto. 

Frankie  Laine,  star  of  Guild  Films  Co.'s 
Frankie  Laine  Television  Show,  summoned  to 
perform  before  England's  Queen  Elizabeth  and 
Duke  of  Edinburgh  Nov.  1. 


Claims  Boost  for  Film 

TELEVISION  film  had  an  ardent  booster 
last  week  in  the  person  of  Michael  M. 
Sillerman,  executive  vice  president  of 
Television  Programs  of  America  Inc., 
New  York.  Mr.  Sillerman  took  pen  in 
hand  to  drop  a  note  to  advertisers  and 
agencies,  claiming  that  results  of  the 
television  "spectacular"  (Satins  and 
Spurs)  over  NBC-TV  on  Sept.  12  and 
of  the  filmed  Medic  series  on  the  same 
network  last  Monday  proved  the  advan- 
tages of  film  to  the  advertiser. 

He  termed  the  Satins  and  Spurs  pro- 
gram "a  bust"  and  the  filmed  Medic 
series  "a  tremendous  vehicle"  for  the 
advertising  messages  of  the  Dow  Chemi- 
cal Co.,  its  sponsor.  Though  Mr.  Siller- 
man acknowledged  there  should  be  an 
area  in  television  where  the  experimental 
programming  can  be  tested,  he  added: 
"But  I  strongly  doubt  whether  the  ad- 
vertisers should  be  required  to  under- 
write these  adventures.  Anybody  who  has 
a  feeling  for  the  theatre — and  a  trace  of 
sporting  blood — can  find  plenty  of  oppor- 
tunities to  play  the  role  of  'angel'  with 
his  private  funds.  When  it  comes  to  in- 
vesting company  dollars,  I  have  the  old- 
fashioned  idea  that  the  customer  should 
be  able  to  see  what  he  is  getting  for  his 
money."  He  claimed  that  with  film  a 
client  knows  what  he  is  going  to  get  and 
what  it  will  cost. 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  39 


TRADE  ASSNS. 


NARTB  DISTRICTS  2  AND  3  RE-ECHO 
DETERMINATION  TO  FIGHT  PRESSURES 

Unity  theme  stressed  at  Lake  Placid  and  Pittsburgh  follows  pattern 
of  earlier  district  meetings  which  also  vowed  to  fight  public  and 
private  groups  tossing  rocks  at  radio  and  tv. 


NARTB's  annual  roundup  of  district  meetings 
fell  into  a  grim  pattern  as  the  schedule  entered 
its  third  week  today  (Monday). 

The  pattern  was  serious  from  both  a  national 
and  local  standpoint  as  radio  and  tv  broadcast- 
ers in  six  mid-Atlantic  states  were  warned  that 
public  and  private  pressures  against  the  industry 
are  piling  up  at  an  unprecedented  rate.  Meet- 
ing Monday-Tuesday  at  Lake  Placid,  N.  Y. 
(District  2,  N.  Y.,  N.  J.),  and  Thursday-Friday 
at  Pittsburgh  (District  3,  Pa.,  Del.,  W.  Va., 
Md.),  they  pledged  a  common  fight  for  survival, 
carrying  out  the  unity  campaign  begun  the  pre- 
vious week  when  the  annual  series  of  NARTB 
district  sessions  opened  in  Boston. 

Two  new  developments  occurred  at  last 
week's  meetings.  First,  New  York  State  broad- 
casters decided  to  organize  a  state  association. 
Second,  Pennsylvania  Assn.  of  Broadcasters,  a 
long-established  group,  voted  to  open  an  office 
in  Harrisburg,  state  Capital,  with  legal  counsel 
and  a  permanent  secretary. 

The  second  week  of  meetings  included  spe- 
cialized workshop  talks  on  radio  and  television 
by  guest  broadcasters  from  other  districts. 
NARTB  President  Harold  E.  Fellows  was  flank- 
ed by  three  headquarters  executives — Ralph 
W.  Hardy,  government  relations  vice  president; 
Charles  H.  Tower,  labor  relations  manager, 
and  John  F.  Meagher,  radio  vice  president. 
Handling  organizational  phases  of  the  meetings 
were  William  K.  Treynor,  station  relations 
manager,  and  William  Carlisle,  field  representa- 
tive. 

Heavy  emphasis  was  placed  on  radio's  prob- 
lems last  week  conforming  to  the  New  Eng- 
land session.  Worth  Kramer,  WJR  Detroit, 
guest  radio  speaker  at  Lake  Placid,  stoutly  de- 
fended the  medium's  impact  and  future  while 
taking  a  series  of  swings  at  surveys  and  the 
damage  they  do  the  aural  medium,  (see  story 
page  42). 

Howe  Address 

Radio  still  can  look  forward  to  its  "golden 
age,"  delegates  at  Pittsburgh  were  told  by 
James  L.  Howe,  WCTC  New  Brunswick,  N.  J., 
also  operating  southern  stations.  That  age  will 
come,  he  predicted,  if  broadcasters  know  their 
markets  and  serve  information  and  intelligence 
tailored  to  the  area.  He  contended  every  sta- 
tion should  thoroughly  examine  its  audience  as 
a  means  of  program  guidance  whereas  Mr. 
Kramer  focused  his  anti-survey  comments  on 
assorted  program  ratings. 

The  radio  discussions  last  week  included  new 
figures  presented  by  Mr.  Tower.  They  showed 
local  and  spot  radio  rising  steadily  with  the 
advent  of  tv  in  1949,  with  network  radio 
dropping  through  this  period.  The  local-spot 
upsurge  led  aural  broadcasting  to  new  high 
levels  each  year,  despite  television  and  despite 
the  downward  trend  in  network  radio. 

A  feature  of  the  Lake  Placid  meeting  was  the 
suggestion  by  FCC  Comr.  John  C.  Doerfer 
that  Sec.  315  of  the  Communications  Act,  cover- 
ing political  broadcasts,  should  be  revised  if  it 
proves  unworkable  to  the  broadcasters  (see 
story  page  46). 

Harold  Essex,  WSJS-TV  Winston-Salem. 
N.  C,  guest  television  speaker  at  last  week's 
meetings,  predicted  that  color  will  come  sooner 
than  many  industry  leaders  expect  (see  Lake 


Placid  story).  He  cautioned  those  entering  tv 
that  many  will  face  severe  financial  problems. 

This  week  the  meetings  move  to  the  South- 
east. District  4  (Va.,  N.  C,  S.  C,  D.  C.)  meets 
today  (Monday)  and  tomorrow  at  the  Cavalier 
Hotel,  Virginia  Beach,  Va.,  with  James  H. 
Moore.  WSLS-AM-TV  Roanoke,  Va.,  presiding 
as  district  director. 

District  5  (Ala.,  Fla..  Ga.,  P.  R.)  meets 
Thursday-Friday  at  the  Daytona  Plaza  Hotel. 
Daytona  Beach,  Fla.,  with  John  Fulton,  WQXI 
Atlanta,  as  district  director. 

Dist.  2  Delegates  Pledge 
Higher  Station  Standards 

BROADCASTERS  must  work  together  in  the 
common  fight  on  behalf  of  their  reportorial 
rights  and  against  restrictive  laws,  NARTB  Dis- 
trict 2  (N.  Y.,  N.  J.)  delegates  agreed  at  their 
Monday-Tuesday  meeting  held  at  Lake  Placid 
Club,  Lake  Placid,  N.  Y. 

They  pledged  themselves  to  maintain  high 
standards  of  management  responsibility  and 
programming  as  a  means  of  warding  off  at- 
tempts to  impose  crippling  laws  on  radio  and 
tv  broadcasting.  The  delegates  adopted  resolu- 
tions calling  for  unity  and  high  standards  as 
well  as  a  third  resolution  commending  NARTB 
for  leading  the  fight  on  behalf  of  the  industry. 

With  109  in  attendance,  District  2  held  what 
delegates  called  their  most  successful  meeting 
in  history,  lauding  E.  R.  Vadeboncoeur,  WSYR- 
AM-TV  Syracuse,  for  his  leadership  as  district 
director. 

Guest  industry  speakers — Worth  Kramer. 
WJR  Detroit,  for  radio,  and  Harold  Essex, 
WSJS-TV  Winston-Salem,  N.  C,  for  television 
— discussed  problems  of  their  respective  media. 
Mr.  Kramer  called  on  radio  delegates  to  fight 
the  use  of  unfair  rating  formulas  by  timebuyers. 
and  stations  themselves  (see  story  page  42). 
Mr.  Essex  traced  the  trials  and  hazards  of  a  tv 


GUEST  SPEAKERS  at  NARTB's  Dist.  2  ses- 
sions at  Lake  Placid,  N.  Y.,  were  Harold 
Essex  (I),  WSJS-AM-TV  Winston-Salem, 
N.  C,  on  television,  and  Worth  Kramer, 
WJR  Detroit,  on  radio. 

applicant  from  the  planning  stage  through  to 
the  first  on-the-air  thrill  and  the  ensuing  com- 
mercial worries  (see  below). 

The  District  2  meeting  included  talks  by 
NARTB  President  Harold  E.  Fellows  and  other 
staff  members;  discussion  of  regulatory  prob- 
lems by  FCC  Comr.  John  C.  Doerfer  (see  story 
page  46)  and  two  panels — one  on  right  of 
access  to  public  hearings  and  another  on  tv 
operating  problems.  A  business  huddle  fol- 
lowed the  Monday  afternoon  radio  session. 

Mr.  Essex  recounted  the  heartaches  of  tv 
construction.  "Then  one  morning  you  wake 
up  and  find  that  your  test  pattern  is  on  the 
screen  and  it  looks  beautiful.  Then,  indeed, 
'seeing  is  believing',"  he  said.  "Next  you  work 
your  ears  off  for  a  while  and  finally  you  begin 
to  get  some  business  rolling." 

He  warned  that  some  of  the  400  tv  stations 
"plus  a  potential  of  another  couple  of  hundred 
or  more,  to  come  within  the  next  year  or  so, 
will  find  the  going  a  little  rough."  He  contin- 
ued, "Certainly  a  cp  for  a  television  station 
does  not  carry  with  it  a  key  to  Fort  Knox, 
which  is  contrary  to  public  belief." 

Color  will  come  "a  lot  earlier  than  people 


PART  OF  LINEUP  of  New  York  broadcasters  attending  the  Dist.  2  meeting  at  Lake 
Placid  were  (I  to  r):  Erv  Lyke,  WVET  Rochester;  Mike  Hanna,  WHCU  Ithaca;  Bill  Fay, 
WHAM  Rochester;  Paul  Adanti,  WHEN  Syracuse,  and  Glover  DeLaney,  WHEC 
Rochester. 


Page  40 


September  20,  1954 


Broadcasting 


Telecasting 


District  Commissioners 
Renah  F.  Carnal ier,  Samuel  Spencer  and 
Brig.  Gen.  Louis  W.  Prentiss 


Public  service  sells  goods... on  WWDC! 

ff. . .  best  radio  buy  I  ever  made!" 

—says  JACK  BLANK,  sponsor  of  "REPORT  TO  THE  PEOPLE" 


The  biggest  Pontiac  dealer  in  greater 
Washington — Arcade  Pontiac — started  spon- 
soring "Report  to  the  People"  (through  Kal, 
Ehrlich  &  Merrick)  three  years  ago.  It's  really 
a  public  service  show  featuring  the  three 
District  Commissioners  on  a  rotating  basis. 
They  discuss  district  problems  and  answer 


off-the-cuff  questions  from  reporters. 

Year  after  year  this  show  sells  Pontiac 
automobiles  for  Mr.  Blank.  Every  show  sells 
on  WWDC!  WWDC  can  sell  for  you,  too,  in 
the  always-rich  market  of  Washington,  D.  C. 
Let  your  John  Blair  man  tell  you  the  whole 
WWDC  story. 


Jack  Blank  of  Arcade  Pontiac 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  41 


TRADE  ASSNS, 


SAMPLING  hors  d'oeuvres  during  the  Dist.  2  meeting  at  Lake  Placid,  N.  Y.,  are 
(i  to  r):  Ed  Wilder,  Gates  Radio  Co.;  Joe  Bernard  and  Van  DeVries,  both  WGR-AM- 
TV  Buffalo;  W.  W.  Carter,  WTRY  Troy,  and  George  Fields,  RCA  Thesaurus. 


think,"  Mr.  Essex  said.  He  urged  all  new  tele- 
casters  to  equip  for  color  in  the  beginning. 
"I  feel  they'll  find  it  the  economical  thing  to 
do  in  the  long  run,"  he  said,  "because  they're 
going  to  have  to  be  in  color  if  they  stay  in 
business  so  there's  no  point  in  going  in  with 
only  black-and-white  equipment  only  to  find 
that  color  will  have  to  be  added  shortly." 

Taking  part  in  the  tv  panel,  besides  Mr. 
Essex,  were  Joe  Bernard,  WGR-TV  Buffalo; 
George  Dunham,  WNBF-TV  Binghamton;  Mr. 
Fellows;  Charles  H.  Tower,  NARTB  labor 
relations  manager-economist;  Director  Vade- 
boncoeur,  and  William  Fay,  WHAM-TV  Roch- 
ester, who  served  as  moderator. 

Participants  in  the  panel  on  the  right  of 
radio-tv  to  report  public  proceedings  were  Di- 
rector Vadeboncoeur,  moderator;  Paul  Porter, 
Washington  radio  attorney  and  ex-FCC  Chair- 
man; Rudolph  Halley,  New  York  attorney  who 
was  counsel  to  the  Kefauver  Committee;  Jack 
Gould,  CBS  information  adviser,  and  Ralph  W. 
Hardy,  NARTB  government  relations  vice 
president.  Messrs.  Porter  and  Halley  debated 
the  negative  side. 

'Cautious  Approach' 

Mr.  Porter  agreed  radio-tv  should  have  equal 
right  with  newspapers  to  report  public  hearings 
but  urged  a  "cautious  approach."  He  discussed 
problems  centering  around  what  events  should 
be  covered,  and  in  what  detail,  along  with 
sponsorship  angles. 

Mr.  Halley  said  there  must  be  "a  point  of 
stoppage"  but  he  did  not  feel  radio-tv  interfered 
with  a  witness'  right  of  privacy  since  that 
right  is  lost  by  the  very  nature  of  his  role.  He 
conceded  radio-tv  reporting  can  be  done  unob- 
trusively though  their  presence  may  influence 
the  answers  of  a  witness.  He  noted  that  news- 
papers do  not  cover  some  proceedings,  adop- 
tion hearings  for  example. 

Mr.  Hardy  opposed  the  cautious  approach 
and  said  the  industry  must  stand  up  and  fight 
for  its  journalistic  rights.  Mr.  Gould  called 
radio-tv  coverage  of  the  1954  political  conven- 
tion "the  greatest  piece  of  journalism  in  the 
nation's  history."  He  said  the  electronic  media 
are  under  no  responsibility  to  cover  a  hearing 
in  full,  adding  that  the  New  York  Times,  which 
he  left  recently  as  radio  editor,  did  not  cover 
the  McCarthy  hearings  in  full. 


Best  Days  of  Radio 
Are  Ahead,  Dist.  3  Told 

RADIO  is  "running  scared"  but  is  still  looking 
forward  to  its  best  days,  and  fast-growing  tv 
will  find  financial  troubles  along  the  road,  over 
100  NARTB  District  3  broadcasters  were  told 
at  their  Thursday-Friday  meeting,  held  at  the 
William  Penn  Hotel,  Pittsburgh. 

George  H.  Clinton,  WPAR  Parkersburg, 
W.  Va.,  set  the  theme  for  the  association's  unity 
fight  when  he  opend  the  meeting  in  his  role  as 
district  director.  Mr.  Clinton  described  "the 
heat  that  has  been  turned  on  the  industry" 
and  called  for  self-protection  as  pressure  groups 
wage  their  destructive  campaigns. 

James  L.  Howe,  WCTC  New  Brunswick, 
N.  J.,  was  radio  guest  speaker  Thursday,  fol- 
lowing NARTB  staff  expositions  of  problems 
facing  broadcasters.  Harold  Essex,  WSJS-TV 
Winston-Salem,  N.  C,  spoke  Friday  noon  as  tv 
guest  speaker. 

NARTB  President  Harold  E.  Fellows  ad- 
dressed a  joint  Thursday  luncheon  of  NARTB 
delegates  and  the  Pittsburgh  Radio  &  Television 
Club.  He  spoke  again  Friday  morning,  giving 
the  district  a  report  on  industry  developments 
and  association  activity. 

Friday  Tv  Panel 

A  television  panel  Friday  afternoon  was 
moderated  by  Mr.  Essex.  Appearing  with  him 
were  Clair  R.  McCollough,  Steinman  Stations; 
George  D.  Coleman,  WGBI-TV  Scranton,  Pa.; 
Lawrence  H.  Rogers,  WSAZ-TV  Huntington, 
W.  Va.,  and  Joe  L.  Smith  Jr.,  WKNA-TV 
Charleston,  W.  Va. 

Director  Clinton  named  the  following  to  the 
resolutions  committee:  Roy  E.  Morgan,  WILK 
Wilkes-Barre,  Pa.,  chairman;  Joseph  Connolly, 
WCAU  Philadelphia;  Howard  W.  Maschmeier, 
WFIL-TV  Philadelphia;  Harold  Lund,  WDTV 
(TV)  Pittsburgh,  and  Walter  Patterson,  WHAR 
Clarksburg,  W.  Va. 

Mr.  Howe  told  District  3  "there  is  nothing 
new  about  this  radio  scare  stuff."  He  recalled 
that  when  he  entered  the  metropolitan  New 
York  area  in  1946  with  local  service  he  was 
scared  by  newspaper  prophets  who  foresaw  a 
quick  doom.  He  was  told,  too,  that  "nobody 
will  listen  to  a  local  station"  and  recalled  that 
surveys  showed  competitive  stations  and  net- 
works in  the  area  "had  297%  of  the  audience." 
He  detailed  the  trouble  he  had  with  fm  and 


then  noted  television's  advent  this  way:  "Now 
I'm  on  borrowed  time  again." 

"We're  still  in  business,"  Mr.  Howe  said, 
observing  he  had  added  radio  operations  in 
North  Carolina  and  Florida.  "I've  been  in 
grass  roots  radio  20  years.  I  like  radio  because 
it  gives  me  a  sense  of  accomplishment.  A  man 
can  do  good  for  somebody  else  while  he  does 
good  for  himself." 

A  broadcaster  must  know  his  market  inti- 
mately, Mr.  Howe  said  in  advocating  frequent 
surveys  designed  to  guide  station  programming. 
Such  surveys  should  show  type  and  number  of 
people,  nationality,  age,  education,  hours  at 
home  and  at  work,  time  away  from  the  city, 
type  of  work  and  similar  information,  he  con- 
tended. They  will  show  where  the  station  stands 
with  the  audience  and  what  it  can  do  to  serve 
it,  and  should  be  used  first  for  programming 
and  secondarily  for  selling,  he  advised. 

Going  into  his  theme  that  radio  broadcasters 
must  serve  their  listeners  with  information  and 
intelligence  localized  to  the  area,  he  warned 
the  medium  "should  not  be  a  continuous  vaude- 
ville show."  "Television  has  grabbed  the  talent," 
he  said. 

The  recent  comments  of  Brig.  Gen.  David 
Sarnoff,  RCA-NBC  board  chairman,  on  the 
"poor  existence"  that  radio  networks  can  antici- 
pate brought  this  comment  from  Mr.  Howe: 
"Gen.  Sarnoff  brought  us  up  to  date  on  the 
existing  state  of  affairs." 

He  warned  networks  they  must  "do  some-  - 
thing  about  their  program  content,"  at  the 
same  time  noting  the  appearance  of  such  in- 
formation programs  as  NBC's  new  Road  Show. 
The  network  solution  lies  in  broadcasting  to 
the  grass  roots,  he  argued,  adding,  "the  net- 
works must  meet  the  program  challenge  with 
men  who  really  believe  in  radio." 

Mr.  Howe  listed  radio's  value  as  a  public 
information  medium  in  time  of  catastrophe  and 
suggested  the  Conelrad  broadcast  warning  plan 
may  need  revision.  "Is  the  necessity  for  Conel- 
rad as  great  as  it  was  in  1946,  in  view  of  the 
progress  of  aerial  warfare?"  he  asked.  "Is  a 
re-evaluation  called  for  at  this  time  in  view  of 
the  fact  that  the  plan  prevents  2,000  allocations 
from  being  used  when  people  need  them  most?" 

Ratings  Can  Mislead 
About  Radio — Kramer 

RADIO  broadcasters  are  letting  competing 
media  hang  a  100-pound  lead  weight  on  their 
backs  in  the  race  for  advertising  dollars  when 
they  submit  to  the  use  of  ratings  as  a  sales  tool, 
delegates  to  the  NARTB  District  2  (N.  Y., 
N.  J.)  meeting  were  told  last  Monday  at  Lake 
Placid,  N.  Y.,  by  Worth  Kramer,  WJR  Detroit, 
as  radio  guest  speaker. 

In  his  attack  on  the  unfair  use  of  ratings  as 
a  measurement  of  radio  impact,  Mr.  Kramer 
said,  "If  all  of  the  listening  in  living  rooms, 
recreation  rooms,  kitchens,  bathrooms,  bed- 
rooms, screened  porches — all  of  the  listening 
in  automobiles,  in  pleasure  craft,  in  public 
places — could  be  truly  measured,  our  job  as 
radio  broadcasters  would  certainly  be  a  cinch." 

Taking  as  his  subject,  "Radio  Never  Went 
Away,"  he  said  the  medium  has  refused  to  be 
buried  alive  despite  the  efforts  of  "some  of  its 
leadership  to  give  it  a  nice  quiet  burial."  He 
added,  "radio,  the  'everywhere  medium',  never 
went  away." 

Mr.  Kramer  described  ratings  as  "deadly  in- 
deed, not  only  to  the  individual  station  but  par- 
ticularly to  the  medium  itself."  He  said  radio's 
big  job  as  a  medium  "is  to  get  allocated  to  ra- 
dio its  rightful  share  of  the  advertising  dollar." 
He  asked,  "How  can  we  expect  to  accomplish 


Page  42    •    September  20,  1954 


Broadcasting    •  Telecasting 


You'll  pardon 
the  expression 


.  .  .  but  them  as  has  the  best 
reach  generally  gits.  That's  why 
smart  advertisers — those  who 
know  how  to  keep  goods  mov- 
ing fast — put  their  cash  on  the 
line  for  spot  radio,  on  key  sta- 
tions. That  cash  goes  a  long 
way,  too.  First,  it  costs  a  lot 
less  than  other  advertising; 
and  second,  you  get  your  mes- 
sage to  just  about  everybody 
with  just  a  few  good  stations. 
WJR  alone  reaches  15  million 
people — some  10  per  cent  of 
U.  S.  buying  power.  Ask  your 
Henry  I.  Christal  man  for  de- 
tails on  WJR. 


The  Great  Voice  of  the  Great  Lakes 


H  Hi  "Ha 

Detroit 

50,000  watts    CBS  Radio  Network 


WJR's  primary  coverage  area: 
more  than  15,000,000  customers 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  43 


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through  ratings  when  ratings,  by  their  very  na- 
ture, constrict  circulation  to  a  factor  of  per- 
program  or  even  minute-by-minute  listenership 
as  opposed  to  the  factor  of  total  circulation — 
the  selling  tool  of  other  major  media?" 

He  took  up  the  sales  formulas  of  other  media 
in  detail,  as  follows: 

"The  purveyors  of  outdoor  advertising  sell 
the  medium  by  pointing  out  the  excellence  of 
their  locations — the  traffic,  both  pedestrian  and 
car-borne,  which  flows  past  these  locations.  In 
other  words,  they  sell  the  total  potential — the 
traffic  that  'goes  by' — the  people  who  are  avail- 
able or  in  a  position  to  see  the  board.  They 
certainly  do  not  count  the  number  of  cars  which 
stop  before  a  given  billboard  location,  focus 
their  lights  on  it,  and  view  it.  Yet,  radio  has 
trapped  itself  into  doing  the  equally  ridiculous 
counterpart — providing,  through  ratings,  the 
supposed  actual  number  of  people  listening  to 
a  given  program. 

"Newspapers — how  do  they  sell?  They  sell 
their  total  circulation,  the  excellence  of  their 
features,  the  popularity  of  their  writers,  the 
freshness  of  their  comics,  the  excellence  of  their 
all-around  sports  and  news  coverage.  No  one 
has  heard  of  a  newspaper  salesman  quoting  the 
readership  of  a  given  ad  on  page  56. 

"Let's  look  at  magazines.  Advertisers  and 
agencies  have  been  conditioned  away  from 
Starch's  and  other  readership  statistics — they 
have  little  or  no  influence.  I've  talked  with 
agency  executives  and  advertisers  who  frankly 
state  that  in  buying  magazine  space  readership 
statistics  are  given  little  notice — yet  these  same 
people  will  demand  ratings  from  networks  and 
stations  and  will  go  on  to  spend  thousands  upon 
thousands  of  dollars  using  ratings  as  one  of  the 
principal  justifications  of  their  purchase." 

Here  Mr.  Kramer  cited  a  graphic  illustration 
of  the  way  the  rating  bugaboo  works  out.  He 
put  it  this  way,  "I  made  it  a  point  the  other 
week  to  check  up  on  how  Life  magazine  sells 
its  space  and  was  startled  to  learn  that,  among 
other  things,  they  have  their  salesmen  point  out 
to  advertisers  that  Life  over  a  13-week  period 
influences  over  62Vi  million  Americans. 

"As  a  salesman  I  tip  my  hat  to  Life — parlay- 
ing a  basic  5  million  plus  circulation  into  the 
influencing  of  over  62  million  people  in  a  13- 
week  period  is  a  masterpiece  of  showmanship 
and  salesmanship,  but  again  I  venture  to  say 
that  they  didn't  accomplish  this  by  even  at- 
tempting, through  readership  studies  or  ratings, 
to  show  advertisers  the  number  of  people  who 


FCC  POLITICAL  RULE  MUST  BE  WORKABLE 
OR  UNDERGO  REVISION,  DOERFER  SAYS 

Commissioner  tells  NARTB  district  meeting  that  broadcasters'  quarrel 
was  with  the  law,  not  the  rules. 


MAYBE  if  broadcasters  can't  live  with  Sec. 
315,  Congress  ought  to  repeal  that  part  of  the 
Communications  Act  and  substitute  a  provision 
that  would  lay  down  a  "broad  rule  of  fair 
play,  which  the  Commission  could  administer," 
FCC  Comr.  John  C.  Doerfer  told  NARTB 
members  attending  the  District  2  meeting  in 
Lake  Placid,  N.  Y.,  last  week. 

Mr.  Doerfer  made  his  proposal  at  the  end 
of  a  speech  discussing  the  FCC's  new  rules 
concerning  equal  charges  for  political  time 
[B»T,  Sept.  13].  He  said  he  was  aware  that 
many  broadcasters  were  unhappy  with  the  new 
regulations,  but  he  pointed  out  that  the  FCC 
had  no  alternative;  Congress  had  passed  the 
law  and  the  Commission  had  to  implement  it. 

The  Wisconsin  commissioner  said  that,  as 

read  or  even  saw  a  given  ad  or  a  given  article 
in  any  given  issue." 

Mr.  Kramer  recalled  a  recent  local  study  in 
which  a  research  firm  reported  a  5.7  rating  on 
Wednesday  for  Arthur  Godfrey's  radio  show 
and  5.8  on  Friday. 

"This  was  fine,"  he  said,  "except  for  one  thing 
— due  to  transmitter  trouble  the  station  had  not 
been  on  the  air  on  Friday." 

He  called  on  stations  to  stick  to  their  card 
rates,  basing  them  on  circulation  and  ability  to 
penetrate  that  circulation.  He  criticized  exces- 
sive merchandising,  questioning  its  legality, 
soundness  and  fairness.  He  called  off-card  and 
package  deals  "bad  business  practices." 

Speaking  again  of  discouraging  remarks 
about  radio  by  "a  most  prominent  executive  in 
the  electronics  field,"  he  suggested,  "Apparent- 
ly those  117  million  radio  sets,  most  of  which 
he  manufactured,  are  being  used  as  doorstops." 

The  best  guarantee  of  radio  success,  he  said, 
quoting  John  Patt,  WJR  president,  is  this  creed, 
"We  look  upon  our  station  as  a  giant  mirror 
reflecting  constantly  the  needs  and  desires  of 
those  residing  in  our  service  area."  He  added 
that  the  station  facility  must  be  used  efficiently, 
with  the  staff  having  the  best  technical  tools  "to 
take  advantage  of  radio's  natural  advantage — 
speed."  He  called,  too,  for  development  of 
organization  morale. 


mm 

COMR.  DOERFER 


"RADIO'S  GOLDEN  DAYS"  are  yet  to  come,  this  NARTB  group  is  told  in  Pittsburgh 
at  a  between-meetings  discussion  by  James  L.  Howe  (I),  WCTC  New  Brunswick,  N.  J. 
Listening  (I  to  r):  Thomas  J.  Glynn,  J.  Walter  Thompson  Co.,  New  York;  George  H. 
Clinton,  WPAR  Parkersburg,  W.  Va.,  Dist.  3  director;  Jim  Murray,  KQV  Pittsburgh; 
Patricia  Moreell,  G.  Norman  Burk  Adv.  Agency,  Pittsburgh,  and  Ed  Fitzsimmons, 
Weed  &  Co. 


he  saw  it,  the  broadcasters'  quarrel  was  with 
the  law,  not  the  rules.  He  said  he  knew  that 
many  broadcasters  were  reluctant  to  provide 
time  to  a  political  candidate  because  of  the 
complexities  of  providing  equal  opportunities 
to  all  other  candidates.  This  was  particularly 
true  in  primary  campaigns,  he  said. 

If  this  trend  were  to  continue,  Mr.  Doerfer 
maintained,  it  would  be  a  greater  disservice  to 
the  American  pub- 
lic than  a  general- 
ized rule  of  fair 
play. 

"Those  terms,  'fair 
play,'  or  "just  and 
reasonable'  have 
been  found  by  the 
courts  to  be  suffi- 
cient to  permit  ad- 
ministrative agencies 
to  carry  out  the  reg- 
ulations," Mr.  Doer- 
fer, who  was  chair- 
man of  the  Wiscon- 
sin Public  Utilities 
Commission  before  his  appointment  to  the 
FCC,  pointed  out.  In  addition,  he  said,  a 
series  of  FCC  "case-by-case"  determinations 
would  enable  broadcasters  to  know  exactly 
where  they  stood  in  questionable  areas. 

"It  appalls  me  to  think,"  Mr.  Doerfer  con- 
cluded, "that  the  public  or  large  segments  of 
it  may  some  day  be  denied  the  opportunity 
of  hearing  and  seeing  the  very  people  who  as- 
pire to  be  their  trustees  in  government,  because 
of  the  impracticability  of  a  law  which  attempts 
to  write  the  details  of  what  constitutes  fair 
play." 

Sec.  315  of  the  Communications  Act  pro- 
vides that  when  a  licensee  permits  one  quali- 
fied candidate  to  use  its  facilities,  it  must 
afford  equal  opportunities  to  all  other  can- 
didates for  the  same  office.  It  also  prohibits 
the  censorship  of  such  candidates'  speeches  on 
the  air.  In  1952,  Congress  amended  that  pro- 
vision to  provide  that  no  licensee  may  charge 
a  political  candidate  more  than  he  usually 
charges  a  commercial  client  for  the  same  time. 

Comr.  Doerfer  reminded  that  federal  regula- 
tion of  electronics  had  developed  in  the  ship 
communications  era  four  decades  back  and  not 
in  an  aura  of  broadcasting  and  television.  He 
told  how  FCC  processes  a  quarter-million 
signals,  with  nearly  600  legislators  as  bosses. 

Calling  uhf  the  toughest  of  all  problems,  he 
said  he  would  have  concurred  in  the  divided 
tv  allocation  had  he  been  a  Commission  mem- 
ber at  the  time  it  was  adopted.  He  discussed 
conversion  and  other  uhf  problems,  saying 
FCC's  main  duty  is  to  protect  the  public  and 
explaining  it  couldn't  obsolete  all  the  vhf  tv 
sets  that  had  been  bought  by  the  public  to  re- 
ceive pre-freeze  stations. 

FCC  has  faith  that  the  industry  will  solve 
the  vhf-uhf  problem,  he  said,  and  promised  the 
Commission  will  accept  any  logical  solutions 
not  at  the  expense  of  the  public.  He  called  on 
the  industry  to  educate  the  public  slowly.  Any 
new  industry  is  likely  to  feel  regulatory  in- 
fluences from  Congress,  he  continued,  but  he 
thought  radio  and  tv  might  mature  gradually 
to  a  point  where  they  will  be  regulating  them- 
selves. Broadcasting  should  not  be  regulated 
like  a  public  utility,  he  said. 


Page  46    •    September  20,  1954 


Broadcasting    •  Telecasting 


GOOD 

CONNECTIONS 


Stop  the  Music  clicks  with  new  season 
premiere  last  week  on  ABC 

No  wonder  Bert  Parks  is  beaming!  He  and  stop  the  music 
got  off  to  a  fast  start  last  week,  tempo-ticking  from  start  to  finish 
as  the  final  gun  on  ABC's  bang-up  line-up  on  Tuesday  nights. 
Exquisite  Form  Bras  and  Quality  Goods  Manufacturers  are  this 
year's  sponsors,  and  have  latched  their  sales  wagons  to  one  of  TV's 
oldest  and  most  popular  participation  shows  with  fresh, 
attention-getting  commercials.  Millions  of  loyal  fans  welcome 
Bert  back  from  another  ABCeason  of  toe-tingling  music  and  those 
heart-stopping  telephone  calls  with  their  windfalls  of  fortune  and 
happiness. 


You're  in  smart  company  on 


ABC -TV 


AMERICAN    BROADCASTING  COMPANY 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  47 


RETMA  SETS  FALL  INDUSTRY  CONFERENCE 


New  York  sessions  tomorrow 
through  Thursday  will  study 
revising  financial  structure 
and  member  classifications. 

FIRST  fall  industry  conference  by  Radio-Elec- 
tronics-Television Mfrs.  Assn.  will  be  held  at 
the  Roosevelt  Hotel  in  New  York  tomorrow 
(Tuesday)  through  Thursday.  The  conference 
follows  a  gathering  of  tube  manufacturers  and 
engineers  in  Atlantic  City  last  week. 

The  New  York  meeting  will  include  sessions 
by  RETMA's  board  of  directors,  with  Chair- 
man Max  F.  Balcom,  CBS-Columbia,  pre- 
siding, and  of  the  Radio-Tv  Industry  and  Elec- 
tronics Industry  committees  of  the  board. 

The  committees  and  the  board  will  study 
proposals  to  revise  RETMA's  financial  structure 
and  for  establishing  new  member  classifications 
in  view  of  recent  expansions  of  the  electronics 
industry. 

Developments  following  the  RETMA  plan 
to  reduce  spurious  radiation  from  tv  receivers 
through  adoption  of  RETMA  engineering 
standards  and  establishment  of  an  independent 
certification  laboratory  will  be  reviewed  by  the 
Special  Committee  on  Spurious  Radiation,  of 
which  Dr.  W.  R.  G.  Baker,  General  Electric,  is 
chairman.  Dr.  Baker  will  report  his  group's 
recommendations  to  the  Tv  Committee,  which 
meets  Wednesday,  and  afterward  to  the  board's 
Radio-Tv  Industry  Committee. 

Only  three  of  the  five  divisions  will  hold 
meetings:  Set  Division,  Parts  Division  and 
Amplifier  and  Sound  Equipment  Division. 

The  fall  quarterly  Tube  Division  meeting  was 
held  Friday  under  Chairman  lohn  Q.  Adams 
at  Atlantic  City's  Chalfonte-Haddon  Hall  Hotel 


during  the  annual  conference  of  the  Joint 
Electron  Tube  Engineering  Council.  The  Tech- 
nical Production  Division  meets  Oct.  14-15 
at  the  Miramar  Hotel,  Santa  Monica,  Calif., 
concurrently  with  the  transmitter  tube  section 
and  other  technical  products  groups  and  the 
government  relations  department. 

The  New  York  meetings,  with  dates,  times 
and  chairmen,  are: 

Tuesday 

10  a.m. — Amateur  Radio  Activities  Section, 
Parts  Division,  D.  J.  S.  Merten;  Finance  Com- 
mittee, Leslie  F.  Muter;  Industrial  Relations  Com- 
mittee, Robert  C.  Sprague  Jr.;  Public  Relations 
and  Advertising  Committee.  Ellis  L.  Redden; 
Service  Committee,  H.  J.  Schulman;  Wire  Sec- 
tion, Parts  Division,  J.  M.  Taylor. 

12:30  p.m. — Luncheon,  Committee  and  Section 
Members. 

2  p.m. — Fixed  Resistor  Section,  Parts  Divi- 
sion, A.  K.  Neff;  Industrial  Relations  Committee, 
Robert  C.  Sprague  Jr.;  Membership  and  Scope 
Committee,  H.  J.  Hoffman;  Sales  Managers  Com- 
mittee, Dan  D.  Halpin;  Service  Committee,  H.  J. 
Schulman;  Speaker  Section,  Parts  Division,  Rus- 
sell S.  Fenton;  Special  Committee  on  Spurious 
Radiation,  W.  R.  G.  Baker;  Statistical  Executive 
Committee,  Frank  W.  Mansfield;  Transformer 
Section,  Parts  Division,  J.  B.  Schaefer. 

Wednesday 

10  a.m. — Commercial  Equipment  Section.  Am- 
plifier Division,  L.  H.  Bogen:  Parts  Division 
Executive  Committee  &  Section  Chairmen,  Her- 
bert W.  Clough;  Set  Division  Executive  Commit- 
tee, Robert  S.  Alexander:  Technical  Products 
Division  Nominating  Committee,  H.  E.  Taylor  Jr. 

12:30  p.m. — Luncheon,  Committee  and  Section 
Members. 

2  p.m. — Amplifier  Executive  Committee  &  Sec- 
tion Chairmen,  A.  K.  Ward;  Television  Commit- 
tee. W.  R.  G.  Baker. 

Thursday 

9:30  a.m. — Electronics  Industry  Committee,  F. 
R.  Lack;  Radio-Television  Industry  Committee, 
H.  L.  Hoffman. 

12  Noon — Board  of  Directors,  Chairman  Max 
F.  Balcom  presiding. 

1  p.m. — Luncheon.  Board  and  Committee  Mem- 
bers. 


Fellows  Repeats  Plea 
For  Militant  Diligence 

FRESH  from  his  New  England  swing  where  he 
had  warned  radio-tv  broadcasters  of  spreading 
attacks  from  legislative  and  private-interests 
groups  [B«T,  Sept.  13],  NARTB  President  Har- 
old E.  Fellows  last  week  in  New  York  repeated 
his  plea  for  militant  diligence. 

Mr.  Fellows,  speaking  before  the  Radio  & 
Television  Executives  Society  at  a  luncheon 
held  in  the  grand  ballroom  at  New  York's 
Roosevelt  Hotel,  summarized  the  congressional 
moves  now  underway  affecting  not  only  broad- 
casters but  also  advertisers  and  agencies.  As  he 
did  in  Boston  a  fortnight  ago,  Mr.  Fellows  laid 
stress  on  the  House  Interstate  &  Foreign  Com- 
merce Committee  requests  for  data  on  alcoholic 
beverage  advertising  and  programs  to  be  fur- 
nished by  the  broadcasting  industry,  and  also 
on  the  radio-tv  blackout  imposed  by  the  Wat- 
kins  Committee  which  heard  censure  charges 
against  Sen.  Joseph  R.  McCarthy  (R-Wis.). 

1  Million  Students 

To  Enter  VOD  Contest 

MORE  than  a  million  high  school  students  are 
expected  to  enter  this  year's  eighth  annual  Voice 
of  Democracy  contest,  James  D.  Secrest,  execu- 
tive vice  president  of  Radio-Electronics-Tv 
Mfrs.  Assn.  and  new  chairman  of  the  VOD 
Committee,  said  last  week. 

Mr.  Secrest  was  elected  chairman  of  the  VOD 
Committee  to  succeed  Robert  K.  Richards, 
NARTB  administrative  vice  president,  who  has 


served  as  chairman  of  the  contest  since  its  in- 
ception. 

Plans  for  the  contest  got  underway  last  week 
with  formation  of  the  1954-55  VOD  Committee. 
The  contest,  which  has  attracted  more  than  six 
million  participants  in  the  U.  S.  and  its  terri- 
tories in  local,  state  and  national  competitions, 
is  sponsored  jointly  by  the  U.  S.  Junior  Cham- 
ber of  Commerce,  NARTB  and  RETMA.  with 
endorsement  by  the  Office  of  Education  of  the 
U.  S.  Dept.  of  Health,  Education  &  Welfare. 

Other  members  of  the  1954-55  VOD  Commit- 
tee: Mr.  Richards  and  John  H.  Smith  Jr.. 
NARTB;  Eugene  F.  Trumble.  Jaycees;  John  H. 
Lloyd  and  Dr.  Ellsworth  Tompkins,  Office  of 
Education;  Dr.  G.  Kerry  Smith,  National  Edu- 
cation Assn.,  and  Peter  H.  Cousins,  RETMA. 

Meanwhile,  two  of  the  four  co-equal  winners 
of  the  seventh  annual  VOD  contest  (1953-54) 
recited  their  prize-winning  essays  during  the 
ninth  National  Conference  on  Citizenship  held 
last  week  at  Washington's  Statler  Hotel. 

They  were  Elizabeth  Ellen  Evans,  Akron, 
Ohio,  and  Joseph  H.  Gerdes  Jr.,  Harrisburg, 
Pa.  Judge  Justin  Miller,  former  board  chair- 
man of  NARTB  and  president  of  the  National 
Conference  on  Citizenship,  presided.  Judge 
Miller  spoke  on  "Three  Branches  of  Our  Fed- 
eral Government — Yesterday,  Today  and  To- 
morrow." 

The  contest  is  open  to  all  10th,  11th  and  12th 
grade  pupils  of  public,  private  and  parochial 
schools,  with  the  four  national  winners  given  a 
week's  entertainment  in  Washington  and  Co- 
lonial Williamsburg,  plus  $500  scholarship 
checks.  State  winners  get  tv  or  radio  sets  and 
other  prizes  donated  by  RETMA  members  and 
are  invited  to  a  "Democracy  Workshop"  at 
Williamsburg. 

Contestants  write  and  recite  original  five- 


minute  scripts  on  the  theme,  "I  Speak  for 
Democracy."    Local  winners  are  selected  in 
personal  competitions  and  state  and  national 
winners  are  chosen  from  voice  recordings  of 
local  winners. 

The  1954-55  contest  does  not  begin  until 
National  Radio  and  Television  Week,  Nov.  7-13, 
but  Jaycees  already  are  organizing  local  VOD 
committees  with  cooperation  by  broadcasters 
and  local  business  firms,  including  radio-tv 
dealers. 

Local  contest  winners  will  be  named  Dec.  1 
and  state  and  territorial  winners  by  Dec.  28. 
The  four  national  winners  will  be  announced 
Feb.  7  and  will  visit  Washington  and  Williams- 
burg Feb.  18-25,  with  an  awards  luncheon  set 
for  Feb.  23. 

NARTB  Asks  All  Stations 
To  Complete  Questionnaires 

QUESTIONNAIRES  mailed  to  radio  and  tele- 
vision stations  by  the  NARTB  should  be  com- 
pleted whether  or  not  the  station  carries  beer 
and  wine  announcements  or  programs  spon- 
sored by  these  advertisers,  NARTB  said  last 
week. 

Even  if  no  beer  and  wine  advertising  is  car- 
ried by  a  station,  the  NARTB  research  depart- 
ment stills  needs  other  information  asked  in  the 
questionnaire  to  give  a  true  picture  of  the 
amount  of  time  and  number  of  other  announce- 
ments and  programs  as  compared  with  beer  and 
wine  programming  and  ads,  NARTB  said. 

NARTB  issued  the  statement  after  receiving 
several  early  replies  to  the  forms  sent  out 
last  Monday  [B»T.  Sept.  13],  a  number  of  which 
were  not  completed  by  the  broadcaster  because 
his  station  carried  no  beer  and  wine  programs 
or  advertisements. 

Evans  Heads  Ad  Club  Clinic 

JACOB  A.  EVANS,  director  of  advertising 
and  promotion  for  NBC-TV,  will  serve  as  di- 
rector of  the  radio  and  television  clinic  of  the 
advertising  and  selling  course  conducted  by 
the  Advertising  Club  of  New  York,  starting 
Oct.  4.  Among  those  who  will  serve  as  leaders 
are  Hamilton  Shea,  general  manager,  WNBC- 
WNBT  (TV)  New  York;  Lorin  Myers,  tv 
promotion  manager,  Free  &  Peters  Inc.;  George 
Bristol,  director  of  sales  promotion  and  ad- 
vertising, CBS  Radio;  Don  L.  Kearney,  vice 
president  in  charge  of  sales,  ABC  Film  Syn- 
dication; Edward  P.  Shurick,  manager  of  sales 
development,  CBS-TV,  and  Barry  Wood,  execu- 
tive producer  in  charge  of  color  coordination. 
NBC-TV. 

PAB  Plans  Harrisburg  Office 

PENNSYLVANIA  Assn.  of  Broadcasters  will 
open  a  permanent  office  in  Harrisburg,  state 
Capital,  to  watch  legislative  developments,  the 
association's  board  decided  at  a  Wednesday 
meeting  held  in  Pittsburgh.  David  J.  Bennett. 
WTPA  (TV)  Harrisburg,  presided  as  PAB 
president. 

George  Gottschalk  Jr.  will  serve  as  permanent 
PAB  secretary  on  a  salaried  basis.  The  law 
firm  of  McNees,  Wallace  &  Uhrich  has  been  re- 
tained as  counsel  in  connection  with  legislation. 

Danforth  Named  to  AAAA  Post 

J.  DAVIS  DANFORTH,  executive  vice  presi- 
dent, BBDO,  New  York,  and  a  director  of  the 
American  Assn.  of  Advertising  Agencies  has 
been  appointed  chairman  of  AAAA's  commit- 
tee on  media  relations.  He  succeeds  H.  H. 
Dobberteen,  chairman  of  the  committee  since 
1951,  who  resigned  after  moving  from  Foote, 
Cone  &  Belding  to  Bryan  Houston  Inc. 


Page  48    •     September  20,  1954 


Broadcasting    •  Telecasting 


KCMO-TV  again  gets  the 
biggest  slice  of  Kansas 


City  evening  audiences 


Again  in  August,  KCMO-TV  is 
Number  1  in  evening  quarter-hour 
firsts  in  the  rich  Metropolitan 
Kansas  City  market.  July  Telepulse 
indicated  a  definite  trend  to 
KCMO-TV,  and  August  figures  * 
show  Kansas  City's  Channel  5 
pulling  still  further  into  the  lead. 
Here's  the  score: 


Channel  5  KCMO-TV  is  FIRST  with  highest  ratings  in  75  quarter-hours 
Station  B  is  SECOND  with  55  quarter-hour  firsts 
Station  C  is  THIRD  with  only  30  top  quarter-hours 
. . .  and  there  were  7  ties 


Check  KCMO-TV  or  your  nearest  Katz  Agency  for  details 


*  Analysis  August  1954 
Kansas  City  Telepulse 
(167  Quarter  Hours 
Surveyed  6:00  PM  to 
12:00  PM,  Sunday 
through  Saturday) 


|          .                                     ..                 ■  ■ 

TV 


Channel  5 


ABC  and  DuMont  Networks 


125  E.  31st  St.,  Kansas  City  ,    Affiliated  with  Better  Homes  and  Gardens  and  Successful  Farming  Maga-.ims 


ROADCASTING     •  TELECASTING 


September  20,  1954    •    Page  49 


Prosperity  .  .  .  going 

.  .  .  and  going  on 
all  around  you  when  you're 
out  to  sell  the  big  (293,400) 
Flint  market.   And  if  you're  not 
selling  Flint,  you  should 
be.   Flint  is  the  largest  GM 
plant  city  in  the  world  .  .  .  home 
of  Buick,  Fisher  Body,  and  AC 
Spark  Plug,  with  three  of  Chevrolet's 
largest  plants,  and  a  new  Ternstedt 
factory.   And,  as  you  might  expect, 
this  large  home  of  GM  has  grabbed  off 
a  large  share  of  the  General  Motors 
billion  dollar  expansion  budget.  That  means 
bigger  payrolls  for  Flint  .  .  .  more  buying  in  Flint. 
Right  now  retail  sales  are  62%  above  the  national 
average*  .  .  .  and  due  to  go  up!   You'll  get 
your  share  when  you  use  WFDF.   See  Katz. 
*SRDS  Consumer  Markets,  1954 


FACTS  *  FIGURES 


CBS  BUYS  NIELSEN 
AUTO  RADIO  REPORT 

Network  is  the  first  to  take  the 
new  service  which  will  com- 
pute the  'plus'  of  car  radio  use. 

TWO-YEAR  PACTS  for  reports  by  A.  C. 
Nielsen  on  automobile  radio  listening  and  in- 
home  network  audience  composition  have  been 
signed  by  CBS  Radio,  the  market  research 
organization  announced  Tuesday. 

The  two  services  are  being  instituted  by  the 
Nielsen  firm  nationally  for  the  first  time  to 
stress  "the  special  merits  of  the  radio  medium, 
its  mobility  and  its  ability  to  serve  listeners 
in  all  locations."  according  to  A.  C.  Nielsen, 
president  of  the  firm. 

CBS  Radio  which  reiterated  its  faith  in  the 
aural  medium  at  an  affiliates  meeting  in  Chi- 
cago earlier  this  month  [B»T  Sept.  6],  will  start 
receiving  the  reports  on  automobile  and  in- 
home  listening  early  in  1955. 

CBS  will  receive  the  "auto-plus"  radio  re- 
port 24  times  a  year,  to  be  based  on  a  two- 
months'  moving  average  of  listening  by  separate 
15-minute  periods. 

Nielsen  will  utilize  its  electronically-con- 
trolled Recordimeters,  6,000  of  which  will  be 
placed  in  sample  radio-tv  homes  on  behalf  of 
the  Nielsen  Station  Index  local  reports  in  limited 
markets  [B»T,  Aug.  30],  to  verify  Audilog  or 
diary  data  kept  by  automobile  operators.  Thus, 
the  diaries  will  be  applied  nationally  for  this 
network  service. 

In-home  network  audience  listening  on  net- 
work radio  programs  will  be  reported  nationally 
for  the  first  time  on  a  regular  basis,  with  re- 
ports to  be  issued  three  times  annually — sum- 
mer, fall  and  midwinter.  Data  will  augment 
regular  NSI  reports  on  total  home  audiences, 
and  derive  from  "a  national  panel  of  homes" 
also  employing  Audilogs,  in  turn  verified  by  the 
Recordimeters. 

Network  audience  composition  data  will  in- 
clude a  breakdown  of  the  number  of  listeners 
per  home  and  a  percentage  distribution  of  men, 
women,  teen-agers  and  children. 

Trendex  Shows  Toast# 
Topped  'Satins— CBS-TV 

CBS-TV  last  week  was  claiming  a  major  rating 
victory  for  its  Toast  of  the  Town  over  NBC- 
TV's  initial  color  "spectacular"  "Satins  and 
Spurs."  For  Toast's  hour  (8-9  p.m.  EDT),  CBS- 
TV  spokesmen  said  a  10-city  Trendex  gave 
Toast  a  34.4  rating  and  63.0  share  of  audience 
against  16.6  rating  and  30.4  share  for  the  8-9 
p.m.  portion  of  the  90-minute  "Satins  and 
Spurs." 

For  the  first  half-hour  the  spectacular  was 
on  (7:30-8  p.m.),  CBS-TV  said  Trendex  gave 
"Satins  and  Spurs"  a  19.7  rating  and  46.1  share 
over  a  13.0  rating  and  30.3  share  for  CBS-TV's 
Private  Secretary,  on  during  the  period  preced- 
ing Toast.  For  the  8-8:30  segment,  Toast  was 
given  a  28.1  rating  and  54.4  share  of  audience 
as  compared  to  an  18.0  rating  and  34.9  share 
for  "Satins  and  Spurs,"  while  for  the  8:30-9 
p.m.  period  Toast  scored  a  41.1  rating  and  71.5 
share  against  a  14.9  rating  and  25.9  share  for 
the  NBC-TV  show. 

Meanwhile,  C.  E.  Hooper  Inc.  announced  that 
special  surveys  showed  that  in  the  New  York 
area  Toast  racked  up  a  38  Hooperating  against 
16  for  "Satins  and  Spurs";  in  Chicago,  36 
against  17:  in  Philadelphia,  30  against  20. 


Page  50    •    September  20,  1954 


Broadcasting    •  Telecasting 


Ray  Bolger  joins  big  Friday  night  line-up 
at  ABC  .  .  .  with  new  time, 
new  format,  new  sponsors! 

Lehn  &  Fink  and  Dorothy  Gray,  pioneers  in  television 
programing,  know  a  good  thing  when  they  spot  one.  They  took 
one  look  at  the  blueprints  of  Ray  Bolger's  second-season-program 
plans  for  television  and  immediately  tied  him  up  for  ABC's 
Friday  night  spot  following  ozzie  and  Harriet!  Tying  up 
Ray  Bolger,  of  course,  means  letting  those  "million  dollar  legs" 
dance  their  way  through  the  most  lavish  half-hour  musi-comedy 
program  in  television.  It's  a  star-spangled  vehicle  for  the  most 
exciting  talent  in  the  business. 


You're  in  smart  company  on 


ABC-TV 


AMERICAN    BROADCASTING  COMPANY 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  51 


FACTS  8.  FIGURES 


—  PROGRAM  SERVICES 


MORNING  RADIO  UP 
25%  SINCE  1950 

Nielsen  reports  that  variety 
shows  are  still  the  most  popu- 
lar tv  fare. 

EARLY  morning  radio  listening  has  climbed 
some  25%  in  audience  size  over  the  past  four 
years  and  during  last  summer,  the  radio  audi- 
ence was  bigger  in  the  daytime  than  at  night, 
according  to  A.  C.  Nielsen  Co. 

The  research  firm  also  reported  variety  shows 
to  be  still  the  most  popular  video  fare  despite 
changes  in  summer  programming  and  found 
more  tv  homes  viewing  in  May  and  June  1954 
than  in  the  same  months  last  year. 

Average  weekly  daytimers  reached  1,493,000 
homes  the  week  of  July  18-24  compared  to 
886,000  homes  hit  by  the  average  evening  once- 
a-week  program,  Nielsen  reported.  At  the 
same  time,  homes  using  radio  in  the  6-8  a.m. 
period  in  April  1954  compared  to  the  same 
month  in  1950  were  7.6%  of  all  homes  in  1954 
as  contrasted  to  6.9%  four  years  ago.  In  terms 
of  total  homes,  Nielsen  said  figures  would  be 
3,522,000  in  1954  compared  to  2,809,000  in 
1950,  or  a  25.4%  increase  in  the  size  of  audi- 
ence. 

Taking  both  May  and  June  of  this  year  for 
another  analysis,  Nielsen  found  average  per 
day  tv  viewing  in  May  to  be  4  hours  40  minutes, 
some  27  minutes  more  than  the  same  month  a 
year  ago,  and  4  hours  viewing  in  June,  or 


some  14  minutes  more  than  that  month  last 
year. 

The  variety  tv  group  led  the  Nielsen  July 
11-24  report  with  an  average  20.6  rating,  gen- 
eral drama  was  second  with  19.6  and  mysteries 
third  with  18.8,  Nielsen  said. 

Telecast  Sports  Rate  High 
In  Latest  Ratings  of  Nielsen 

SINGLE  sporting  events  took  over  two  of  the 
top  three  spots  in  the  latest  Neilsen  ratings 
with  the  Olson-Castellani  boxing  bout  taking 
first  place  and  the  All-Star  football  game 
coming  in  third  according  to  Nielsen-Ratings 
of  tv  programs  for  the  two  weeks  ending 
Aug.  21. 

Number  of  Tv  Homes  Reached 

Homes 


Rank               Program  (000) 

1  Olson  &  Castellani  Bout  (NBC-TV)  12,815 

2  Dragnet  (NBC)  12,322 

3  All    Star    Football    Game    (DTN)  11,583 

4  Public    Defender    (CBS)  11,382 

5  Pabst  Blue  Ribbon  Bouts  (CBS)  10,713 

6  Ford  Theatre  (NBC)  9,355 

7  Toast  of  the  Town  (CBS)  9,043 

8  Best   of   Groucho    (NBC)  9,042 

9  Robt  Montgomery  (Johnson)  (NBC)  8,476 
10  I've  Got  a  Secret  (CBS)  8,369 

Per  Cent  of  Tv  Homes  Reached 
Program  Station  Basis 

Homes 

Rank               Program  % 

1  Olson  &  Castellani  Bout  (NBC-TV)  44.1 

2  Dragnet   (NBC)  41.7 

3  All  Star  Football  Game  (DTN)  39.0 

4  Public    Defender    (CBS)  38.9 

5  Pabst  Blue   Ribbon  Bouts   (CBS)  38.9 

6  Ford   Theatre    (NBC)  33.4 

7  Toast  of  the  Town  (CBS)  31.4 

8  Best  of  Groucho  (NBC)  30.6 

9  What's  My  Line  (Remington)  (CBS)  30.1 
10  Arthur  Godfrey's  Scouts  (CBS)  .29.9 


Copyright  1954  by  A.  C.  Nielsen  Co. 


Dubuque  Votes  Down 
Community  Tv  Bid 

RESIDENTS  of  Dubuque,  Iowa,  turned  out  in 
force  last  week  to  reject  their  own  city  coun- 
cil's action  approving  a  community  tele- 
vision system  franchise  to  Dubuque  Community 
Television  Cable  Corp.,  composed  of  local 
businessmen  and  using  Spencer-Kennedy  Lab. 
equipment.  By  inference  they  approved  the  bid 
of  Dubuque-Ierrold  Television  Cable  Corp., 
owned  by  Jerrold  Electronics  Corp.,  Philadel- 
phia. 

In  a  local  referendum  which  saw  more  than 
8,000  votes  cast,  Dubuquers  voted  6,610  to 
1,537  against  the  city  council's  franchise  action. 
A  referendum  on  whether  the  city  council 
should  approve  the  Dubuque-Ierrold  applica- 
tion is  scheduled  for  Oct.  11. 

Last  May  Dubuque-Jerrold  filed  to  establish 
a  community  tv  system  to  bring  Chicago's  tv 
signals  to  the  55,000  citizens  of  the  Mississippi 
River  city.  The  city  is  surrounded  by  steep 
hills  which  lock  the  area  from  tv  signals 
(Davenport-Rock  Island-Moline  is  70  miles 
away,  Chicago,  160  miles  away). 

On  the  heels  of  the  Jerrold  application,  a 
local  group  filed  its  own  application  to  estab- 
lish a  mountain-top  system,  using  SKL  equip- 
ment. 

The  city  council  turned  to  Iowa  State  College, 
at  Ames,  Iowa,  and  asked  Profs.  George  Town 
and  William  Hughes  to  evaluate  the  two 
systems.  The  Iowa  State  engineers  recom- 
mended the  lerrold  application,  but  the  City 
Council  on  Aug.  2  rejected  the  engineering 
report  and  awarded  the  franchise  to  the  local 
group. 

Under  local  law,  the  franchise  award  had  to 
be  confirmed  by  the  voters.  From  August  until 
Sept.  12,  a  whirlwind  campaign  to  persuade 
Dubuquers  to  vote  "no"  on  the  referendum 
was  instituted  by  the  Jerrold  group.  On  the 
day  prior  to  the  election,  the  Dubuque  Tele- 
graph-Herald (KDTH)  editorially  supported 
the  Jerrold  group.  Newspaper  advertisements 
were  also  taken  in  favor  of  the  Jerrold  position 
by  21  Dubuque  tv  dealers  and  servicemen. 

The  Dubuque  fight  was  led  by  Milton  Shapp, 
president  of  Jerrold  Electronics.  The  Jerrold 
company  is  the  acknowledged  leader  in  supply- 
ing equipment  to  community  television  systems. 
It  has  built  about  80%  of  the  300-odd  systems 
in  the  country. 

'Omnibus/  'Excursion' 
Cost  Ford  $773,915 

THE  Tv-Radio  Workshop  of  the  Ford  Founda- 
tion spent  $2,422,915  in  1953  on  Omnibus  and 
Excursion,  but  recouped  $1,649,000  in  sponsor- 
ship, leaving  a  total  outlay  of  $773,915  for  the 
year. 

This  was  reported  last  week  by  Ford  Founda- 
tion President  H.  Rowan  Gaither  Ir.  in  his 
annual  1953  report. 

Report  also  indicated  that  the  $500  million- 
endowed  foundation  had  made  grants  totaling 
$9  million  to  the  Fund  for  Adult  Education. 
Of  this,  $4  million  was  for  matching  funds  to 
build  educational  tv  stations,  and  the  operation 
of  the  Tv-Radio  Center  at  Ann  Arbor,  Mich. 
The  FAE  makes  grants  of  $100,000  to  $150,000 
to  community  groups  able  to  raise  two-thirds 
of  the  needed  capital  outlay  for  an  educational 
tv  station.  At  the  end  of  1952  the  report  stated, 
matching  funds  had  been  set  aside  for  21  such 


Year  after  year,  every  survey  has  proven 
that  BROADCASTING  •  TELECASTING  winds 
its  way  skillfully  into  the  most  dominant  posi- 
tion in  its  field.  That's  dam  good  driving!  It's 
editorial  ecuteness  that  produces  this  result 
There  are  no  ifs,  ands  and  huts  about  this. 
BROADCASTING  ®  TELECASTING  is  a  weekly 
magazine  avidly  read  by  more  than  75,956  very 
important  radio  and  television  people;  people 
who  make  decisions  that  decide  their  and  our 
own  livelihoods.  Speak  to  them  in  the  pages  of 
the  magazine  they  turn  to  most  to  know  most 
about  their  own  industry! 


Page  52    •     September  20,  1954 


Broadcasting    •  Telecasting 


Now  Ed  Schaughency 
throws  his  weight  into 
afternoon  programming 

on  KDKA 

Yes  .  .  .  the  "Old  Getter-Upper"  has  moved  into  an 
afternoon  slot.  In  line  with  KDKA's  policy  of  providing 
best  programming  all  through  the  day,  he  has  set  up 
shop  from  1  to  3  p.m.  in  his  bigger,  all-new  5-day  a 
week  show  "Afternoon  with  Schaughency."  It's  the 
best  in  recorded  music  with  the  best-known  radio 
personality  in  the  rich  Pittsburgh  area. 

Ed  Schaughency  is  better  known  by  more  people 
than  any  other  personality  on  the  air  in  Pennsylvania, 
West  Virginia  and  Ohio.  During  the  twenty  years  he 
has  been  featured  on  KDKA,  Ed  has  built  a  tremendous 
following.  And  millions  have  seen  him  on  his  many 
personal  appearances  throughout  KDKA's  area. 

Ed  has  sold  drug  and  food  products,  cigarettes,  gaso- 
line, air  travel,  toiletries,  cereals,  soaps,  insurance — 
'most  anything  else  you  can  name  .  .  .  He  has  sold  them 
all  to  the  big  audience — KDKA's  huge  108-county 
market.  And  he  has  racked  up  some  of  the  most  fabu- 
lous success  stories  in  radio. 

Whatever  you  have  to  sell  in  this  vast  Pittsburgh 
market  you  can  sell  it  on  "Afternoon  with  Schaughency." 
Call  John  Stilli,  KDKA  Sales  Manager,  Grant  1-4200 
or  Eldon  Campbell,  WBC  National  Sales  Manager, 
Plaza  1-2700,  New  York. 


WESTINGHOUSE  BROADCASTING  COMPANY,  INC. 

KDKA,  Pittsburgh ;  W  B  Z  - 
wbza  •  wbz-tv,  Boston; 

KYW  •  WPTZ,  Philadelphia; 
WO  WO,  Fort  Wayne;  KEX, 
Portland;  KPIX,  San  Francisco 

National  Representatives,  Free  &  Peters,  Inc. 
KPIX  represented  by  The  Katz  Agency,  Inc. 


PROGRAM  SERVICES 


GOVERNMENT 


McCONNAUGHEY,  BERRY  RANK 
AS  LIKELIEST  FOR  FCC  POST 

President  is  expected  to  announce  new  FCC  member,  possibly  the 
new  chairman,  by  Sept.  30.  Leading  candidates  are  George  C.  Mc- 
Connaughey  and  Lewis  E.  Berry  Jr. 


stations.  The  report  also  indicated  that  FAE 
had  $4.7  million  in  unpaid  grants  at  the  end 
of  1953. 

The  foundation  also  spent  $63,612  on  a 
Commission  on  Television.  This  is  an  informal 
advisory  group,  under  leadership  of  Columbia 
U.  Prof.  Paul  Lazarfield,  exploring  ways  and 
means  the  foundation  can  serve  the  tv  industry. 

Purpose  of  the  Tv-Radio  Workshop,  accord- 
ing to  the  report,  was  given  as  follows: 

The  efforts  of  the  Tv-Radio  Workshop  reflect 
certain  underlying  assumptions  by  the  officers 
and  trustees  of  the  foundation.  The  first  is  that 
more  effective  use  of  mass  communications  for 
non-academic  education  constitutes  an  important 
and  appropriate  object  of  foundation  action.  The 
second,  that  it  is  desirable  to  place  emphasis 
upon  television  because  its  potential  influence  is 
so  great  and  its  present  stage  of  development 
provides  special  opportunities  for  constructive 
action.  Finally,  that  the  foundation's  efforts 
along  these  lines  should  include  action  affecting 
standard,  or  commercial,  television  since  the  bulk 
of  television  in  the  United  States  has  been  and 
presumably  will  remain  in  this  category. 

Trustees  of  the  Ford  Foundation  are  Henry 

Ford  II,  Frank  W.  Abrams,  James  F.  Brownlee, 

John  Cowles,  Donald  K.  David,  Mark  Eth- 

ridge,  Benson  Ford,  H.  Rowan  Gaither  Jr., 

Laurence  M.  Gould,  John  J.  McCloy,  Charles 

E.  Wilson  and  Judge  Charles  E.  Wyzanski  Jr. 

AP  Sets  Hook-Up  Between 
Seattle,  Alaska  Stations 

AP  has  set  up  a  communications  link  between 
Seattle  and  radio  stations  and  newspapers  in 
widely  scattered  cities  in  Alaska. 

The  news  service,  in  announcing  the  nearly 
2,800-mile  long,  two-way,  24-hour  circuit  last 
week,  said  the  hook-up  was  "one  of  the  longest 
leased  news  circuits  ever  established."  The  con- 
tinuous news  link  connects  the  AP's  Seattle 
bureau  with  15  newspapers  and  these  radio 
stations:  KABI,  KTKN  Ketchikan;  KINY, 
KJNO  Juneau;  KIFW  Sitka;  KFAR,  KFRB 
Fairbanks;  KENI,  KFQD  Anchorage. 

Ullman  Announces  Sales 

RICHARD  H.  ULLMAN  Inc.,  Buffalo,  N.  Y., 
producers  and  distributors  of  programs  for 
radio  and  television,  through  Marvin  A. 
Kemper,  executive  vice  president,  announces 
the  sales  of  Number  Pleeze  to  the  following 
radio  stations:  WKBW  Buffalo  and  WENY 
Elmira,  N.  Y.;  WIMA  Lima,  WAKR  Akron, 
WBBW  Youngstown  and  WHBC  Canton,  Ohio; 
WOOD  Grand  Rapids  and  WBCK  Battle  Creek, 
Mich.;  WHGB  Harrisburg,  Pa.;  WKXV  Knox- 
ville,  Tenn.;  WDOV  Dover,  Del.;  WLEE  Rich- 
mond, Va.,  and  WWDC  Washington. 

Mr.  Kemper  also  announced  the  sale  of 
Dollar  Derby  to  WGVL-TV  Greenville,  S.  C, 
and  WGR-TV  Buffalo  with  plans  for  a  new  tv 
show,  Watch  the  Birdie  to  be  released  in  the 
near  future. 

PROGRAM  SERVICES  PEOPLE 

Frank  H.  Bartholomew,  correspondent,  vice 
president  and  board  member,  United  Press, 
N.  Y.,  appointed  first  vice  president,  continuing 
headquarters  in  San  Francisco;  Fred  J.  Green 
appointed  manager,  Pacifiic  Coast  division. 

Jack  Feldman,  account  executive,  KCOP  (TV) 
Hollywood,  to  Frank  Oxarart  Productions  (ra- 
dio-tv  packager-producers),  same  city,  as  man- 
ager. 

R.  M.  Hetherington,  sales  manager,  WIL  St. 
Louis,  to  Clubtime  Productions  Inc.,  Beverly 
Hills,  as  sales  manager  for  central  states,  tem- 
porarily headquartered  in  Webster  Grove,  Mo. 


ALL  EYES  and  ears  in  broadcasting  this  week 
are  turned  toward  Denver  for  word  from  Presi- 
dent Eisenhower  on  the  new  member — and  pos- 
sibly the  new  chairman — of  the  FCC. 

With  the  resignation  of  Comr.  George  E. 
Sterling  [B»T  exclusive,  Sept.  13],  effective 
Sept.  30,  the  politicians  began  to  get  in  their 
licks  in  support  of  favored  candidates.  But  only 
two  names  were  understood  to  be  under  serious 
consideration: 

George  C.  McConnaughey,  58,  Ohio 
Republican  and  currently  chairman  of  the 
Renegotiation  Board. 

Lewis  E.  Berry  Jr.,  40,  Cheboygan, 
Mich.,  Republican,  now  deputy  depart- 
ment counselor  of  the  Army,  and  a  close 
personal  friend  of  Sen.  Charles  Potter 
(R-Mich.). 

Both  executives  had  been  mentioned  as  early 


MR.  McCONNAUGHEY 


as  last  spring  as  possible  appointees  to  the  FCC. 
This  was  at  the  time  the  initial  one-year  chair- 
manship tenure  of  Chairman  Rosel  H.  Hyde 
was  to  expire.  Since  then,  however,  Mr.  Hyde 
has  served  as  acting  chairman  by  action  of  his 
colleagues.  President  Eisenhower  has  made  no 
formal  statement  about  the  chairmanship. 

In  the  light  of  the  Sterling  resignation,  pri- 
marily for  health  reasons,  the  President  is  ex- 
pected to  announce  the  appointment  of  his 
successor  prior  to  Sept.  30.  The  report  was 
widely  current  in  Republican  circles  that  the 
new  member  also  would  become  chairman. 

The  appointment  will  be  on  a  recess  basis, 
since  Congress  is  not  now  in  session.  But  the 
appointee  will  receive  compensation  at  the 
rate  of  $15,000  per  year.  The  President  would 
submit  the  nomination,  for  the  unexpired  por- 
tion of  Mr.  Sterling's  term,  when  Congress 
convenes  in  January.  Mr.  Sterling's  seven-year 
term  expires  June  30,  1957. 

At  Republican  Committee  headquarters  it 
was  ascertained  that  a  number  of  senators  and 
other  party  stalwarts  had  notified  Chairman 
Leonard  Hall  that  they  had  "candidates"  for 
the  FCC  vacancy.  Identities  were  not  divulged. 

Mr.  McConnaughey,  who  appeared  to  be  the 


most  heavily  favored,  is  known  to  have  strong 
White  House  support.  He  served  as  chairman 
of  the  Ohio  Public  Utilities  Commission  (1939- 
1945)  by  original  appointment  of  then  gover- 
nor and  now  Sen.  John  W.  Bricker.  Mr.  Bricker, 
chairman  of  the  Senate  Interstate  Commerce 
Committee  which  has  launched  a  new  investiga- 
tion into  communications,  is  known  to  hold  Mr. 
McConnaughey  in  high  esteem,  but  he  was  not 
available  for  comment  last  week. 

Queried  again  by  B*T  late  last  week,  Mr. 
McConnaughey  said  he  had  received  no  offi- 
cial word  about  the  FCC  vacancy.  But  he  re- 
iterated his  willingness  to  accept  the  post,  if 
proffered.  He  is  reported  to  be  a  free-enter- 
priser, and  is  said  by  former  associates  to  be  a 
top  administrator. 

Mr.  Berry  is  being  strongly  backed  by  Sen. 
Potter.  They  are  long-time  friends  and  Mr. 
Berry  was  active  in  the  successful  Potter  cam- 
paign for  the  Senate  in  1952.  Mr.  Berry  is  one 
of  the  right-hand  bowers  of  Secretary  of  the 
Army  Robert  T.  Stevens  and  has  been ,  active  . 
in  GOP  politics  in  Michigan. 

Comr.  Sterling  had  planned  to  return  to 
Washington  last  week  to  remain  until  he  retires 
Sept.  30,  but  Hurricane  Edna  did  some  water- 
damage  to  his  home  on  Peak's  Island  (Port- 
land) Me.,  and  he  delayed  his  trip  until  this 
week.  He  will  be  in  his  office  Thursday,  to  re- 
main until  Sept.  30. 

As  of  last  Thursday,  Mr.  Sterling  had  not 
received  an  acknowledgement  of  his  resignation 
from  the  President.  It  was  presumed  the  delay 
was  occasioned  not  only  by  the  President's 
absence  from  Washington,  but  also  because 
the  chief  executive  might  want  to  announce 
the  resignation  and  the  successor  simultaneous- 
ly. This  was  done  last  week  in  the  case  of  a 
vacancy  on  the  Atomic  Energy  Commission. 

Mr.  Sterling  retires  at  approximately  half-pay 
— nearly  $7,500.  But  he  probably  will  take  on 
a  few  consultancies  later.  His  physicians  had 
expressed  concern  over  his  health  some  months 
ago,  but  he  has  shown  substantial  improvement 
in  recent  weeks.  Mr.  Sterling  terminates  31 


MR.  BERRY 


Page  54    •    September  20,  1954 


Broadcasting    •  Telecasting 


Advertisement 


An  Open  Letter  to 
Radio  Networks  and 
Affiliates  and  to  All  Who 
Believe  in  the  Future  of 
Radio  Broadcasting 


BACK  in  1932  and  1933  (if  my  memory  serves 
me  well)  the  billings  trend  of  the  NBC  Red 
and  Blue  Networks  was  down  instead  of  up. 
CBS  was  getting  under  way,  but  I  do  not  recall 
that  a  third  network  was  the  case  of  the  down 
trend  after  steady  growth  from  1927.  The  depres- 
sion was  at  its  worst  when  radio  was  beginning  to 
roll,  but  business  was  better  and  advertising  vol- 
ume was  on  the  way  up  when  NBC  had  a  dip. 
There  were  several  causes.  Trade  Ways,  Inc.  made 
a  study  in  1933  and  made  some  intelligent  sugges- 
tions; others  were  made  by  men  at  NBC.  And 
when  I  joined  NBC  in  1934,  I  helped  carry  out 
some  of  the  suggestions  made  by  Trade  Ways  with 
the  help  and  inspiration  of  David  Sarnoff  and  Deac 
Aylesworth.  I  hope  I  added  a  few  sound  ones  of 
my  own — plus  some  fighting  spirit  at  the  age  of 
39.  The  income  curve  started  upwards  again  in 
1934  and  1935.  There  were  several  good  reasons 
and  I  still  have  the  analyses  and  the  list  of  actions 
taken. 

I  have  the  same  faith  in  radio  today — along  with 
great  faith  in  television,  as  well  as  in  print  media. 
What  is  needed  now  is  a  new  and  business-like 
approach  with  the  help  of  cost  studies,  plus  ad- 
vertising research  and  good  rating  analysis  to  take 
a  new  look  at  the  future  of  radio  networks  and 
how  errors  should  be  corrected  and  new  problems 
met.  Probably  the  best  way  to  do  this  is  to  start 
from  scratch  and  say  to  those  faced  with  the 
problem — "How  would  I  set  up  a  network  today 
if  there  were  no  networks,  no  ruts  in  my  think- 
ing? How  would  I  program  my  time?  How  would 
I  contract  with  affiliates?  What  would  I  do  with 
rates  and  the  rate  structure  and  what  would  I 


charge?  How  would  I  sell  the  advertiser  and  his 
advertising  agency?  How  would  I  advertise  and 
merchandise  and  promote?  How  would  I  write 
my  standards  of  practice?  How  would  I  get  more 
listeners?" 

When  I  was  asked  to  help  set  up  the  Blue  Net- 
work, we  tried  some  new  ideas;  when  I  became 
president  of  Mutual  we  carried  out  a  new  approach 
on  a  good  foundation  built  by  our  predecessors 
in  both  organizations  and  progress  was  made 
thanks  to  the  help  of  good  men  and  affiliates. 
Surely  there  are  young  men  with  open  minds 
available  to  do  a  much  better  job  now  than  we  did 
then.  And  remember  what  Bill  Paley  and  his  young 
men  did  for  the  business  as  they  helped  to  lead 
the  way  to  great  things.  And  what  great  progress 
was  made  by  fearless  station  operators  and  bright 
men  among  advertisers,  agencies,  program  pro- 
ducers, station  representatives,  artists  and  musi- 
cians, with  the  technical  men  blazing  new  trails  on 
their  side  of  the  business. 

An  open  mind,  common  sense  and  great  faith 
would  turn  the  tide  upward  instead  of  downward. 
A  lot  of  determination,  ability  to  face  facts  and 
issues  by  united  action  would  make  the  job  easy. 
Maybe  even  the  Bricker  hearings — which  I  hope 
will  be  open  to  microphones  and  cameras — could 
prove  a  blessing  to  the  industry  and  the  people 
we  serve.    The  challenge  must  and  will  be  met. 


Edgar  Kobak 


Business  Consultant 
Owner  WTW A,  Thomson,  Georgia 
Director  NARTB—BAB 
President  Advertising  Research  Foundation 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  55 


GOVERNMENT 


a  200  mile  wide 

habit! 


for  nearly  6  years>WMCT  Memphis 


was  the  only  TV  station 

IN  THE  MID-SOUTH 

The  habit  of  tuning  to  WMCT  during  that  long 
period  is  one  that  is  firmly  fixed  today  among 
285,737  Mid-South  TV  homes. 

And  WMCT  on  preferred  low  band  VHF 
Channel  5,  operates  on  a  maximum  100,000  watts 
power  from  its  "topper"  tower  of  1,088  feet. 


today,  WMCT  Memphis 


is  the  only  TV  station 

THAT  EVERY  TV  HOME  CAN 
GET  IN  THIS  AREA 

This  means  that  WMCT  delivers  a  better  signal 
service  ...  a  clearer  picture  over  a  wider  area 
than  any  other  Memphis  TV  station  from  100  to 
135  mile  radius. 


THE  ONE  TV  STATION  THAT 
SELLS  ALL  OF  THE  MID-SOUTH 


WMCT 


MEMPHIS' 

First  TV  Station 
NOW  100,000  WATTS 
WMC  —  WMCF  —  WMCT 


MEMPHIS  •  CHANNEL  5 

Affiliated  with  NBC — Also  affiliated  with  ABC  and  DUMONT 


Owned  and  operated  by 
The  Commercial  Appeal 


National  Representatives 
The  Branham  Co. 


years  of  government  service — all  of  it  in  com- 
munications. 

McConnaughey  Biography 

Mr.  McConnaughey  was  born  in  Hillsboro, 
Ohio,  June  9,  1896,  and  is  of  Scotch-Irish 
descent.  He  attended  Denison  U.,  Granville, 
Ohio,  1914  to  1917;  enlisted  in  the  Army  1917 
and  served  as  1st  lieutenant,  Field  Artillery, 
with  one  year  overseas.  He  was  in  combat  duty. 
Meuse-Argonne  offensive  and  Verdun.  He  was 
discharged  in  June  1919  from  the  Army  and 
returned  to  Denison  to  receive  his  degree  in 
1920.  Attended  Western  Reserve  U.  Law 
School,  Cleveland.  1920-23,  graduating  with 
LL.B. 

Practiced  law  in  Cleveland,  1924-1939,  during 
which  time  he  served  as  assistant  director  of 
law,  City  of  Cleveland.  On  Feb.  1,  1939,  ap- 
pointed member  of  and  made  chairman  of 
Public  Utilities  Commission  serving  until  Feb. 
1,  1945.  Was  chairman  of  War  Transportation 
Commission  of  Ohio,  1942-45.  Elected  presi- 
dent of  National  Assn.  of  Railroad  and  Utili- 
ties Commissioners  for  1944-45.  Practiced  law 
in  Columbus,  1945,  until  named  chairman  of 
Renegotiation  Board  by  President  Eisenhower 
Nov.  30,  1953. 

He  is  a  member  of  the  Board  St.  Presby- 
terian Church,  Columbus;  member,  board  of 
trustees  of  Denison  U;  Masonic  Order,  High- 
land Lodge  No.  38,  Hillsboro,  Aladdin  Temple, 
Columbus.  American  Legion.  Sigma  Chi  Na- 
tional Fraternity;  Phi  Delta  Phi  Legal  Frater- 
nity; Scioto  Country  Club,  and  Columbus  Ath- 
letic Club.  Has  two  sons,  George  C.  Jr..  and 
Lt.  David  C,  USAF. 

Berry  Background 

Mr.  Berry  was  born  in  Cheboygan,  Mich.,  on 
Sept.  5,  1914.  He  is  a  graduate  of  the  U.  of 
Michigan.  1939,  and  became  associated  the 
same  year  with  the  law  firm  of  Shepherd  and 
Berry. 

In  1949,  he  was  elected  prosecuting  attorney 
of  Cheboygan  County,  which  post  he  relin- 
quished to  enter  the  Army  as  a  private  in  1942. 
He  was  named  a  second  lieutenant  of  infantry 
in  1943,  and  served  in  various  staff  capacities 
and  during  the  latter  part  of  the  war  served  in 
the  Southwest  Pacific  area  on  Gen.  Mac- 
Arthur's  staff.  When  he  reverted  to  inactive 
status  in  1946  he  was  appointed  a  major  in  the 
Judge  Advocate  General's  corps,  and  holds  that 
commission  now. 

After  leaving  the  service,  he  was  again 
elected  prosecuting  attorney  for  Cheboygan 
County.    He  became  a  member  of  the  Charter 


Composite  Week  Set 

COMPOSITE  week  for  all  am,  fm  and 
tv  stations  whose  licenses  expire  in  1955 
— required  to  be  submitted  as  program 
log  analyses  in  license  renewal  applica- 
tions— was  announced  by  the  FCC  last 
week. 

Except  for  Sunday  and  Monday,  which 
call  for  a  1953  date,  all  other  days  of 
the  week  are  in  1954. 

The  FCC  also  called  attention  to  the 
fact  that  applicants  may  submit  addi- 
tional program  data  if  they  feel  that  the 
composite  week  log  does  not  adequately 
reflect  the  station's  program  service. 

The  composite  week  is  as  follows: 

Monday,  Nov.  9,  1953 
Tuesday.  Feb.  2,  1954 
Wednesday,  March  31,  1954 
Thursday,  May  6.  1954 
Friday,  Aug.  20,  1954 
Saturday,  Sept.  4,  1954 
Sunday,  Dec.  13,  1953 


Page  56    •    September  20,  1954 


Broadcasting    •  Telecasting 


NOW!  the  new 


Eliminates  extra 

manpower 

requirements 


opaque  and  transparency  projector 


REMOTE  OR  LOCAL  CONTROL 
CHECK  THESE  NEW  FEATURES 

•  Completely  automatic  .  .  .  utilizing  features 
contained  in  the  now  famous  Telop  and  Telo- 
jector . . .  Slides  change  by  push  button  control. 

•  Sequence  of  up  to  50  slides  can  be  handled 
at  one  loading  .  .  .  additional  pre-loaded 
slide  holders  easily  inserted  in  unit. 

•  Remote  control  of  lap  dissolves  .  .  .  super- 
position of  two  slides  . . .  and  slide  changes. 

•  Shutter  type  dimming  permits  fades  without 
variation  of  color  temperature  . . .  opaque 
copy  cooled  by  heat  filters  and  adequate 
blowers  .  .  .  assembly  movable  on  base  which 
permits  easy  focus  of  image. 

SCREEN  OUT  HIGH  PRODUCTION 
COSTS  FOR  LOCAL  SPONSORS 

Telop  TK  by  the  elimination  of  extra  manpower  assures  the  production 
and  projection  of  low-cost  commercials  that  local  sponsors  can  afford. 
It  can  be  used  with  any  TV  camera  including  the  new  Vidicon  camera. 
Telop  UT  projects  on  single  optical  axis  opaque  cards,  photographs,  art 
work,  transparent  3Vi"  x  4"  glass  slides,  strip  material,  and  2"  x  2" 
transparencies  when  Telojector  is  used  with  optical  channel  provided. 
Telop  IE  eliminates  costly  film  strips  and  expensive  live  talent. 

WRITE  FOR:  Illustrated  bulletin  describing  Telop  J5L  specifications.  Your 
request  will  receive  prompt  response. 


Telop  HI. . .  interior  view  of  auto- 
malic  slide  holder  which  accommo- 
dates 4"  x  5"  opaque  slides... One 
lens  ...  no  registration  problem  .  .  . 
no  keystoning. 


RISE  ARC 


AND  DEVELOPMENT  CO.,  Inc.,  Hilliard  St.,  Manchester,  Conn. 
Division  of  the  GRAY  MANUFACTURING  COMPANY 
Originators  of  the  Gray  Telephone  Pay  Station  and  the 
Gray  Audograph  and  PhonAudograph . 


ROADCASTING     •  TELECASTING 


September  20,  1954    •    Page  57 


Revision  Committee  of  the  City  of  Cheboygan 
in  1949,  and  was  elected  to  the  City  Council 
and  Board  of  Supervisors  the  following  year. 
He  became  public  administrator  for  Cheboygan 
County  in  1952. 

Mr.  Berry  was  named  to  his  present  civilian 
Army  post  by  Secretary  Stevens  on  Dec.  15, 
1952,  effective  Jan.  1. 

He  is  a  member  of  Kiwanis  International  and 
vice  president  of  the  Michigan  Municipal 
League.  He  was  assistant  secretary  of  the 
Republican  Central  Committee,  a  member  of 
the  executive  committee  of  the  Northern  Michi- 
gan Republication  Assn.,  a  member  of  the  State 
Inaugural  Committee  and  of  the  Michigan  Na- 
tional Inaugural  Committee. 

He  is  married  to  the  former  Maerose  Luth 
of  Niles,  Mich.,  and  they  have  two  children. 

Bricker  Network  Probe 
Near  Preliminary  Stage 

Minority  counsel  Plotkin  joins 
Jones  with  possibility  that 
meeting  will  be  held  today 
with  Bricker. 

SEN.  JOHN  W.  BRICKER's  plan  for  the 
Senate  Commerce  Committee  to  investigate 
the  networks  starts  building  up  steam  today 
(Monday)  as  Harry  M.  Plotkin,  minority  coun- 
sel, joins  Robert  F.  Jones,  former  FCC  com- 
missioner who  was  named  earlier  by  Sen. 
Bricker  to  head  the  probe. 

There  was  a  possibility  the  GOP  Senate  Com- 
merce Committee  chairman  may  confer  with 
his  staff  by  stopping  over  in  Washington  on  his 
way  back  to  Ohio  from  a  meeting  in  Boston 
today. 

Meanwhile,  a  preliminary  session  planned 
last  week  between  Messrs.  Jones  and  Plotkin 
failed  to  materialize  when  Mr.  Jones  was  forced 
away  from  his  desk  most  of  the  week  by  an 
infected  foot  ensuing  from  an  injury  during 
the  Labor  Day  weekend  when  he  stepped  on  a 
sharp  stone.  The  two  had  held  a  half-hour  dis- 
cussion the  week  before. 

Mr.  Plotkin,  who  served  the  FCC  from 
1940-51  and  was  assistant  general  counsel  from 
1943-51,  apparently  will  retain  no  staff  of  his 
own,  but  will  coordinate  his  work  with  that 
of  Mr.  Jones.  They  will  exchange  all  memo- 
randa and  correspondence. 

Observers  speculated  that  public  committee 
hearings,  which  Sen.  Bricker  has  said  will  fol- 
low a  staff  study  during  the  congressional  re- 
cess, might  begin  possibly  in  February  and 
run  three  weeks  to  a  month.  The  hearings 
would  be  followed  by  writing  of  a  committee 
report,  and  perhaps  a  minority  report. 

The  report  would  present  the  staff's  findings 
on  whether  it  would  be  feasible  or  practicable 
to  place  radio  and  tv  networks  under  FCC 
regulation,  according  to  statements  by  the 
Ohio  Republican  [B«T,  Sept.  13,  Aug.  2].  Sen. 
Bricker  introduced  a  bill  during  the  past  Con- 
gress which  called  for  FCC  jurisdiction  over 
networks,  at  which  time  he  said  he  intended 
that  such  a  study  be  made  [B*T,  May  17]. 

The  staff  report  also  would  present  more 
information  on  the  "whole"  uhf-vhf  problem. 

Presumably  there  is  no  plan,  at  the  staff 
level,  to  go  into  the  activities  of  radio-tv  net- 
work commentators.  There  has  been  some  talk 
that  Sen.  Bricker  has  held  enmity  against  some 
commentators,  since  the  defeat  of  the  Bricker 
Constitutional  Amendment  last  session,  on 
grounds  they  did  not  present  his  side  fairly. 

Neither  was  it  generally  believed  that  the 


matter  of  patents  in  the  electronic  field  would 
be  investigated  by  the  staff.  There  had  been 
criticism  from  some  that  too  many  patents 
are  in  too  few  hands. 

Some  observers  felt  last  week  that  in  the 
event  the  Democrats  gain  control  of  the 
Senate  at  the  coming  elections,  the  hearings 
will  go  by  the  boards  altogether.  Sen.  Warren 
Magnuson  (D-Wash.),  who  becomes  ranking 
Democrat  on  the  Senate  Commerce  Committee 
with  the  exit  of  Sen.  Edwin  C.  Johnson  ID- 
Colo.)  from  the  Washington  political  scene,  is 
known  not  to  have  the  same  ardor  for  in- 
vestigating the  networks  as  Sen.  Bricker  has 
evinced. 

Mr.  Jones,  former  congressman  from  Ohio 
and  FCC  commissioner  from  1939-47,  is  known 
to  be  a  foe  of  the  networks  and  has  been 
identified  with  the  Taft  wing  of  the  regular 
Republicans.  Mr.  Plotkin,  named  as  minority 
counsel  by  Sen.  Bricker  upon  the  request  of 
Sen.  Ed  Johnson  [B»T,  Sept.  13],  is  con- 
sidered a  New  Deal  Democrat. 

During  their  service  together  on  the  FCC 
the  pair,  both  of  whom  have  been  in  private 
law  practice  in  Washington  since  leaving  the 
Commission,  did  not  see  eye  to  eye  on  many 
matters. 

Coordinating  the  staff  investigation  will  be 
Nicholas  Zapple,  the  committee's  communi- 
cations counsel,  who  headed  the  staff  of  the 
Potter  Communications  subcommittee  during 
■^nd  after  its  hearings  on  the  uhf-vhf  problem 
last  spring. 

KIMA-TV  Yakima  Files 
For  Satellite  at  Pasco 

FIRST  application  for  a  satellite  tv  station, 
sciuarelv  on  the  provisions  announced  by  the 
FCC  early  last  month  [B»T,  Aug.  9],  was  filed 
last  week  by  KIMA-TV  Yakima.  Wash. 

The  ch.  29  station  asked  the  FCC  to  author- 
ize such  a  10.2  kw  station  on  ch.  19  at  Pasco. 
Wash.,  74  air  miles  southeast  of  Yakima.  The 
Pasco  station,  which  will  be  programmed  en- 
tirely from  KIMA-TV,  is  designed  to  serve  the 
Pasco-Richland-Kennewick  market,  the  appli- 
cation said.  Antenna  will  be  erected  on  Badeer 
Mt.,  and  there  will  be  no  overlap  of  service 
areas  between  the  satellite  and  the  mother  sta- 
tion, KIMA-TV  stated.  Entire  Pasco  project  is 
budgeted  at  $76,605. 

When  the  FCC  promulgated  its  satellite 
policy,  it  stated  it  was  designed  to  permit  uhf 
stations  to  expand  their  coverage  in  order  to 
equalize  the  status  of  the  high-band  outlets 
with  vhf  competitors.  The  KIMA-TV  appli- 
cation is  the  first  that  meets  this  requirement. 

In  one  previous  case,  the  Commission  author- 
ized ch.  5  KFBC-TV  Cheyenne,  Wyo.,  to  con- 
struct a  semi-satellite  on  ch.  10  at  Scottsbluff, 
Neb.  [B»T,  Aug.  23].  Two  weeks  ago,  ch.  2 
WKAQ-TV  San  Juan,  P.  R.,  asked  the  FCC  to 
authorize  the  operation  of  a  ch.  3  supplemental 
outlet  at  Mayaguez,  P.  R.  [B*T,  Sept.  13]. 

KIMA-TV,  started  in  the  summer  of  1953, 
is  owned  by  Cascade  Broadcasting  Co. 

Weather  Bureau  Employes 
Can't  Be  Tv  'Performers' 

ROUTINE  appearance  of  a  Weather  Bureau 
employe  as  a  "performer"  on  commercially- 
sponsored  television  programs  has  been  ruled 
against  by  the  Dept.  of  Commerce. 

A  recent  case  involved  Jim  Fidler,  a  former 
Weather  Bureau  employe  and  now  setting  up 
a  weather  station  for  WLW-WLWT  (TV) 
Cincinnati.  Mr.  Fidler,  while  on  leave-without- 
pay  status  from  the  bureau,  participated  in  the 
NBC-TV  Today  program.  His  voice  was  heard 


on  the  show  via  telephone  from  a  special 
office. 

The  ruling,  as  set  forth  in  Circular  Letter 
No.  26-54,  says,  in  part: 

In  a  recent  decision  the  Dept.  of  Commerce 
has  ruled  that  routine  direct  participation  by  a 
Weather  Bureau  employe  as  a  "performer"  either 
by  voice  or  in  person  on  a  commercially  spon- 
sored television  program  is  contrary  to  regula- 
tions. In  recent  weeks,  Weather  Bureau  em- 
ployes had  been  participating  on  leave-without- 
pay  status  but  it  was  ruled  that  even  in  that 
capacity  they  were  Weather  Bureau  employes 
and  were  required  to  either  terminate  their 
participation  as  "performers"  or  sever  connec- 
tions with  the  government.  .  .  . 

It  is  emphasized  that  this  decision  does  not 
affect  the  responsibilities  of  the  Weather  Bureau 
in  maintaining  adequate  distribution  of  weather 
information,  including  forecasts  and  warnings, 
to  the  general  public  and  does  not  interfere  with 
the  right  to  utilize  all  available  dissemination 
media,  including  television,  for  that  purpose.  It 
also  does  not  eliminate  the  right  of  a  Weather 
Bureau  employe  to  make  an  occasional  guest 
appearance  on  television. 

Reopening  of  Portland 
Ch.  12  Case  Advocated 

THE  FCC's  Broadcast  Bureau  last  week  stepped 
to  the  side  of  Columbia  Empire  Telecasters 
Inc.  in  the  latter's  request  that  the  FCC  reopen 
the  Portland,  Ore.,  ch.  12  hearing.  Columbia 
has  charged  that  the  successful  applicant,  Ore- 
gon Television  Inc.,  testified  falsely  about  the 
resignation  of  its  proposed  general  manager, 
Walter  J.  Stiles  [B*T,  Sept.  6,  Aug.  30]. 

The  Broadcast  Bureau  said  it  believed  the 
decision  "may  have  been  reached  without  all  of 
the  facts  relating  to  the  'Stiles  incident'  in  the 
record  of  the  proceeding."  It  said  that  the 
record  should  be  reopened  in  order  to  resolve 
conflicts  of  fact  in  affidavits. 

The  Portland,  Ore.,  ch.  12  hearing  began 
Oct.  1,  1953,  with  the  final  decision  in  favor  of 
the  Henry  A.  White-Julius  L.  Meier  Jr.  ap- 
plication [B#T,  Aug.  2].  Competing  applicants 
were  Columbia  Empire  (part-owned  by  Port- 
land Journal-KPOJ  interests  and  including  Wes- 
ley I.  Dumm,  owner  of  KSFO  and  former 
owner  of  KPIX  [TV],  both  San  Francisco),  and 
Northwest  Tv  &  Broadcasting  Co.  (John  D. 
Keating). 

Columbia  Empire's  charge  was  that  Oregon 
Television  principals  perjured  themselves  when 
they  testified  that  Mr.  Stiles  had  voluntarily  re- 
signed from  their  employ  and  that  they  had  not 
known  the  circumstances  of  his  leaving  KPHO- 
TV  Albuquerque,  his  former  position. 

Columbia  also  claimed  that  it  would  show 
that  Mr.  Stiles  had  not  left  Washington  im- 
mediately following  his  resignation,  as  was 
testified  by  Oregon  Television,  but  had  been 
in  the  city  for  the  remainder  of  the  hearing, 
except  for  one  day.  It  also  claimed  that  there 
was  a  tacit  understanding  that  Mr.  Stiles  would 
be  rehired  if  Oregon  Television  was  successful 
in  its  bid  for  Portland's  ch.  12. 

Oregon  Television  denied  the  charges, 
claimed  that  the  record  was  correct  and  that  the 
incident  had  no  probative  value.  Its  answer  in- 
cluded an  affidavit  from  Mr.  Stiles  denying 
that  he  had  furnished  West  Coast  attorney 
Joseph  Brenner  any  information.  Oregon  also 
said  that  since  Mr.  Stiles,  and  his  associate 
Paul  Bennewtiz,  stated  they  were  not  in  a  posi- 
tion to  furnish  new  evidence,  there  was  not 
sufficient  ground  to  support  a  rehearing. 

Broadcast  Bureau's  position  was  based  on  an 
affidavit  by  Mr.  Stiles  given  to  FCC  Hearing 
Div.  attorneys  Herbert  M.  Schulkind  and  John 
H.  Bass  in  Tucson,  Ariz.,  early  this  month.  In 
this,  Mr.  Stiles  denied  that  he  had  resigned  as 
Oregon  Television  proposed  general  manager 
because  of  anything  improper  that  he  had  been 
asked  to  do  during  the  hearing,  that  although 
he  had  left  Washington,  he  was  asked  to  return 


Page  58    •    September  20,  1954 


Broadcasting    •  Telecasting 


WBRCTV 

CHANNEL  •  6 


BIRMINGHAM,  ALA. 


WBRC-TV  OFFICES  AND  STUDIOS  ATOP  RED  MOUNTAIN 


PROGRAMS 


POWER 


PROMOTION 


Programming  in  the  public  interest  is  more  than  a  "catch"  phrase  to  WBRC-TV.  It  is  their 
solemn  pledge  that  all  programs  are  dedicated  to  the  people.  It  is  their  guarantee  to  the 
advertiser  that  he  will  have  a  responsive  audience.  Local  in  character,  produced  with  net- 
work finess,  WBRC-TV  programs  feature  Alabama's  greatest  array  of  outstanding 
personalities. 

WBRC-TV  operates  with  maximum  power  of  100,000  watts,  on  channel  6,  high  atop  Red 
Mountain,  overlooking  Birmingham,  the  crossroads  of  the  industrial  South.  Thus,  maximum 
power,  plus  high  tower,  plus  low  frequency  equals  complete  coverage.  Although  mail  is  reg- 
ularly received  from  points  far  more  distant,  WBRC-TV  projects  a  clear,  powerful  picture 
into  all  TV  homes  from  Mississippi  on  the  west,  to  Georgia  on  the  east;  and  from  Hunts- 
ville  in  the  north,  to  below  the  capital  city  of  Montgomery  in  the  South. 

WBRC-TV  has  long  been  acknowledged  as  one  of  TV's  most  aggressive  promotion  stations. 
Winner  of  national  awards  for  outstanding  merchandising  on  behalf  of  its  advertisers,  the 
station's  own  full-time  merchandising  department  completes  the  final  link  in  the  chain  of  sales 
that  extends  from  advertiser-broker-retailer  to  consumer.  All  accepted  promotion  and  mer- 
chandising devices  are  used  to  increase  the  sale  of  advertised  products,  including  point-of- 
purchase  displays  in  the  chain  stores. 


PROGRAM 


PERSONALITIES 


HAPPY  HAL  BURNS       JOAN  MEADOWS  RICK  NELSON 


BOB  BANDY  HENRY  NORTON         MARGO  GEORGE         SHAF  GREGOR 


Market  Data  For  WBRC-TV's  35  County  Coverage 


POPULATION 

1.936,000 


TV 
FAMILIES 

262,000 


FOOD 
SALES 

372,629,000 


DRUG 
SALES 

38,280,000 


RETAIL 
SALES 

1 ,409,568,000 


E.  B.  I. 

986,952,000 


♦Source:  TV  Families,  "TELEVISION"  MAGAZINE;  Market  Data,  Sales  Management  1953 


INDUSTRIAL  CENTER  OF  T 

Birmingham,  strategically  located,  is  an  important  distributingTcenter 
for  the  southeast.  It  is  served  by  nine  trunj«e  railroad  systems,  a 
water  route  to  the  Gulf,  several  major  airli«s,  and  numerous  motor 
freight  lines.  In  Birmingham's  wholesale  dWributing  area  more  than 
3,000,000  persons  are  served  with  rc\o6m\  lines  of  dry  goods,  milli- 
nery, drugs,  hardware,  constructiorj^^uipment  and  many  other 
products. 


Birmingham  has  become  the  m^^acturing  center  of  the  Southeast 
in  78  years  because  of  man^MTctors.  It  lies  in  the  heart  of  a  rich 
mineral  section,  the  only  spot  on  the  globe  where  coal,  iron  ore  and 
limestone,  the  three  essentials  for  making  steel,  are  found  together 
in  commercial  quantities.  |rrs  920  diversified  industries  range  from 
chemicals  toclothing  and  from  household  furniture  to  heavy  mach- 
inery 

TRADE 

Birrtnngham's  retail  district  is  one  of  the  finest  in  the  South.  In  just 
J/ffferson  County  there  are  5,250  retail  establishments  having  an 
4nnual  payroll  of  over  $60,000,000.  Retail  sales  for  WBRC-TV's 
coverage  area  are  almost  a  billion  and  a  half  dollars,  for  Jefferson 
County  alone  they  were  more  than  $671,373,000  in  1953.  Birming- 
ham is  the  shopping  capital  for  a  radius  of  100  miles. 


Promotion 
and 

Merchandising 
Manager 


NATIONAL   SALES  REPRESENTATIVES;   THE  KATZ  AGENCY,  INC. 


NATIONAL  SALES  HEADQUARTERS: 
TOM  HARKER,  V.  P.,  National  Sales  Director  BOB  WOOD,  Midwest  National  Sales  Mgr. 

1 18  E.  57th  St.,  New  York  22,  ELdorado  5-7690     •     230  N.  Michigan  Ave.,  Chicago  1,  Franklin  2-6498 


Goncjra  lutatLons 

WHIM  -TV 

Ofn  installation  witk  a 

Future 


MONOCHROME  and  COLOR 

Complete  Relay  Switching  Facilities 
Camera  Switching  Systems 

PROVIDING  THE  ULTIMATE  IN  PRODUCTION  FLEXIBILITY 

Program  Switching  System 

PRESET  VIDEO  &  AUDIO  MASTER  CONTROL  ASSURING 
ACCURATE  SPLIT  SECOND  SWITCHING  OF 
MONOCHROME  AND  ENCODED  COLOR  SIGNALS 

Master  Power  Supply  System 

LARGE  POWER  RESERVE  FOR  COLOR  SPACE 
SAVING  -  GREATER  RELIABILITY 

Color  Distribution  Throughout 

MINIMUM  PHASE  AND  GAIN  DIFFERENTIAL  DISTORTION 
DISTRIBUTION  AMPLIFIERS 


Program  and  Master  Monitors  Sf 

FOR  CRITICAL  MONITORING  OF  HIGH  DEFINITION  PICTURES 

Dial  Operated  Monitor  Switching 

PERMITTING  KEY  PERSONNEL  CLOSE  TOUCH  WITH 
OVERALL  OPERATIONS. 


on 


General 


MAKERS  OF  TIME  PROVEN  EQUIPMENT 


Communications 


VIDEO    AND    AUDIO     MANUFACTURING  ENGINEERS 
FORT    ATKINSON  WISCONSIN 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  63 


1  GOVERNMENT1 


For  The  First  Time  In  Tulsa 
A  New  "Consumer  Panel" 

1,000  women  available  for  sam- 
pling and  testing  of  all  types  of 
merchandise.  These  women  are  an 
active,  enthusiastic  panel  that  are 
also  available  for  special  research, 
pantry  shelf  surveys,  etc. 

Another  KTUL  Xtra  For 
Advertisers 

For  further  information  on  Tulsa's 
"Consumer  Panel",  write  to: 
George  Ketcham,  Promotion  Direc- 
tor, KTUL. 


The 'HAPPY  MEDIUM" 
Station 


KTUL 


CBS  Radio  ^  5000  Watts 
in  Tulsa    ^day  and  night 


L.  A.  Blusr,  Jr.,  Vice  Pres.  &  Gen.  Mgr. 
Wm.  Swanson,  Sales  Mgr. 

Avery -Knodel,  Inc. 

National  Representative 

Affiliated  with 
KFPW  —  Fort  Smith,  Ark. 
KOMA  —  Oklahoma  City 


by  Oregon  Television's  attorney,  that  he  had 
never  told  Mr.  Brenner  that  the  record  was  in- 
correct, and  that  he  was  given  to  understand  by 
Oregon  Television  principals  that  his  resigna- 
tion would  not  preclude  his  being  employed  in 
a  capacity  other  than  general  manager. 

Broadcast  Bureau  recommended  that  the 
grant  be  stayed  and  the  hearing  record  be  re- 
opened to  determine  all  the  facts  and  circum- 
stances concerning  the  resignation  and  with- 
drawal of  Mr.  Stiles. 

Reinsch  Asks  Demos 
To  Allow  Radio,  Tv 

RADIO  and  television  would  be  admitted  to 
all  the  committee  meetings  of  the  1956  Demo- 
cratic presidential  nominating  convention  in  a 
proposal  by  J.  Leonard  Reinsch,  managing 
director  of  WSB-AM-FM-TV  Atlanta. 

Mr.  Reinsch,  who  is  the  Democratic  National 
Committee's  radio-tv  consultant  and  a  member 
of  its  special  advisory  committee  on  rules  for 
the  1956  convention,  said  last  week  he  would 
make  the  proposal  last  Saturday  at  a  two-day 
meeting  of  the  Democratic  National  Committee 
at  Indianapolis'  Claypool  Hotel. 

It  is  the  objective  of  the  special  rules  advisory 
committee  to  open  all  convention  committee 
meetings  to  all  media,  he  said.  This  has  not 
always  been  done  in  the  past,  he  added. 

Mr.  Reinsch  said  he  also  was  to  make  a 
number  of  other  proposals  to  the  rules  group, 
which  is  studying  methods  to  improve  and 
modernize  convention  procedures  in  the  light  of 
television  and  current  problems. 

Membership  of  the  special  rules  advisory 
committee  was  announced  last  Wednesday  by 
Stephen  A.  Mitchell,  chairman  of  the  national 
committee.  One  other  media  member  of  the 
group  is  Jonathan  Daniels,  Raleigh  (N.  C.) 
News  &  Observer,  which  owns  14%  of  WNAO- 
AM-FM-TV. 

The  Indianapolis  meeting  last  week  is  re- 
garded as  the  kickoff  for  the  1954  Democratic 
congressional  campaign.  It  included  a  campaign 
workshop  for  candidates  and  a  fund-raising 
dinner  Saturday  which  Adlai  E.  Stevenson  was 
to  address,  with  his  talk  carried  by  tape  on  the 
CBS  Radio  Network  at  10:30-11  p.m.  EDT 
and  by  hot  kinescope  on  CBS-TV  at  11:15-45 
p.m.  EDT 

FCC  Actions  Include 
DA  Grant  to  KMJ-TV 

FCC  last  week  approved  the  request  of  KMJ- 
TV  Fresno  for  a  directional  antenna,  granting 
a  waiver  of  Sec.  3.614  (b)  (4)  to  permit  the 
ch.  24  station  to  change  its  transmitter  and 
make  other  equipment  changes  to  accomplish 
this. 

In  other  actions,  the  Commission: 

•  Approved  applications  to  establish  auxili- 
ary STL  stations  to  exchange  programs  between 
ch.  23  KCEB  (TV)  Tulsa  and  ch.  22  KFSA-TV 
Fort  Smith,  Ark.  Using  four  hops,  the  trans- 
mitters will  be  located  at  KCEB,  at  KMUS 
Muskogee,  outside  Muskogee  and  near  Cow- 
lington,  Okla. 

•  Denied  the  request  of  ch.  74  WMGT  (TV) 
North  Adams,  Mass.,  to  operate  temporarily 
on  ch.  15.  Comrs.  Frieda  B.  Hennock  and 
Robert  E.  Lee  dissented. 

•  Authorized  ch.  12  WDEL-TV  Wilmington, 
Del.,  to  increase  its  power  to  316  kw  and  change 
antenna  height  to  620  ft.  Comr.  Frieda  B. 
Hennock  issued  a  dissent  on  her  usual  grounds 


of  concentration  of  control  of  media  and  over- 
lap. 

•  Proposed  to  hold  rule-making  proceedings 
to  add  ch.  10  to  Goodland,  Kan.;  ch.  4  to 
Richmond,  Ky.;  substitute  ch.  13  for  ch.  43 
at  Monroe,  La.,  and  assign  ch.  13  to  Princess 
Anne,  Va.  Comments  were  asked  on  or  be- 
fore Oct.  15. 

It  also  was  announced  that  a  group  of  30 
Fairbanks,  Alaska,  businessmen  had  banded 
together  to  file  for  one  of  the  vhf  channels  in 
that  city.  A.  G.  Hiebert,  president-general 
manager  of  KTVA  (TV)  Anchorage,  Alaska,  is 
one  of  the  principals  in  the  Fairbanks  group. 
KFIF  (TV),  owned  by  Kiggins  &  Rollins  who 
also  operates  KFIA  (TV)  Anchorage,  is  the 
grantee  of  ch.  2  in  Fairbanks.  The  station's 
debut  has  never  been  announced. 

FCC  Approves  KMO-TV  Sale; 
Two  Am  Sales  Also  Okayed 

SALE  of  ch.  13  KMO-TV  Tacoma,  Wash.,  by 
Carl  D.  and  Carl  E.  Haymond  to  J.  Elroy  Mc- 
Caw  for  $300,000  [B«T,  July  12]  was  approved 
by  the  FCC  last  week,  with  Comr.  Robert  E. 
Lee  dissenting.  The  Commission  also  dis- 
missed its  show  cause  order  against  Mr.  McCaw 
relating  to  his  ownership  of  more  than  the 
maximum  seven  am  stations  on  the  ground 
that  he  had  complied  with  the  regulation.  He 
has  relinquished  his  holdings  in  KLZ  Denver, 
KPOA  Honolulu  and  KILA  Hilo,  both  T.H.; 
now  retaining  interests  in  KALE  Richland, 
KELA  Centralia,  KAPA  Raymond  (via  Mrs. 
McCaw),  KYAK  Yakima,  all  Washington; 
KYA  San  Francisco,  KORC  Mineral  Wells, 
Tex.,  and  WINS  New  York. 

Commission  also  approved  (with  Comr. 
Robert  T.  Bartley  dissenting)  the  sale  of  WFOX 
Milwaukee  (860  kc,  250  w,  day)  from  Charles  J. 
Lanphier  and  associates  to  Joseph  A.  Clark  for 
$100,000,  and  of  WTAN  Clearwater,  Fla. 
(1340  kc,  250  w),  from  Otis  E.  Pruitt  and  asso- 
ciates to  William  G.  Wells  and  associates  for 
$106,000.  WFOX  principals  had  to  dispose  of 
the  station  due  to  their  merger  option  to  own 
30%  of  ch.  12  WTVW  (TV)  Milwaukee. 

Newton  Loses  Primary  Bid 
For  Demo  Senate  Choice 

DENVER'S  Mayor  Quigg  Newton,  stockholder 
in  KOA-AM-FM-TV  Denver,  last  week  lost  his 
bid  for  nomination  by  the  Democrats  as  candi- 
date for  the  Senate  seat  being  vacated  by  Sen. 
Edwin  C.  Johnson,  Democrat. 

Former  Rep.  John  A.  Carroll  won  an  easy 
victory  over  Mr.  Newton  Tuesday  in  Colorado's 
primary  election  for  the  Democratic  U.  S. 
Senate  nomination.  Sen  Johnson  leaves  the 
Senate  after  three  terms  to  run  for  governor  of 
Colorado,  an  office  he  held  for  two  terms  be- 
fore entering  the  Senate. 

Three  New  Am  CPs  Issued 

FCC  authorized  the  following  new  am  stations 
last  Thursday: 

Sevierville,  Tenn. — Smoky  Mt.  Bcstg.  Corp., 
930  kc,  1  kw,  day. 

Sweetwater,  Tenn. — Harriman  Bcstg.  Co.  800  kc. 
500  w,  day. 

Salt  Lake  City— Seagull  Bcstg.  Co.,  1370  kc, 
1  kw,  day. 

The  Commission  also  authorized  WPGC  Morn- 
ingside,  Md.,  to  increase  its  1580  kc  power  from 
250  w  to  1  kw,  still  daytime,  subject  to  Canadian 
radiation  engineering  condition.  It  also  approved 
change  for  WADP  Kane,  Pa.,  from  1590  kc  to 
960  kc,  continuing  500  w  daytime  power. 


Page  64    •    September  20,  1954 


Broadcasting    •  Telecasting 


4/,  270 

tv  sen 


in  the  Lower 
Rio  Grande  Valley 
of  Texas 


Hard  to  realize,  isn't  it,  Mr.  Time  Buyer? . . .  your  advertising  message 
on  41,270*  TV  sets  in  the  Lower  Rio  Grande  Valley,  the  nation's 
63rd  market... and  the  fifth  market  in  Texas.  And  the  people  who  see  your 
advertising  have  the  money  to  buy  your  product.  Right  now, 
$90,000,000  is  in  circulation  in  the  Lower  Rio  Grande  Valley,  from  this 
year's  cotton  crop.  The  378,000  people  in  the  Valley  have  a 
combined  effective  buying  income  of  $350,000,000.  Farm  incomes  in 
this  fertile  valley  average  $12,500  a  year  per  farm  family,  and 
last  year  over  $284,080,000  was  spent  in  retail  sales.00  Start  getting  your 
share  of  the  nation's  63rd  market  today. 

WIRE  COLLECT  FOR  FULL  DETAILS 


November  1,  1953,  Nielsen  Survey  plus  known  sales 
of  retail  merchants  as  of  this  date. 
Sales  Management. 


AM-TV 


NBC  AM  TV 

channel 

Rep.  by  Paul  H.  Raymer  Co. 


Broadcasting   •  Telecasting 


September  20,  1954    •    Page  65 


GOVERNMENT- 


SKIATRON  ASKS  FOR  PAY-TV  APPROVAL 


THE  11  COUNTY 
COFFEYVILLE 
TRADE  AREA  IS  A 
MAJOR  MARKET 
OF  256,000 
PEOPLE.  40% 
LARGER  THAN 
TULSA  OR 
WICHITA. 

OUR  LATEST  AREA 
SURVEY 
COVERING 
THIS  TERRITORY 
REPORTS  THAT 
KGGF  HAS  THE 
BIGGEST 
AUDIENCE 
IN  45  OUT  OF  52 
MONDAY  THRU 
FRIDAY  Va  HOUR 
STRIPS!  (6:00  A.M. 
TO  6:30  P.M.) 
ALONG  WITH  THIS 
LOYAL  HOME 
AREA  AUDIENCE, 
THE  KGGF  10  KW 
SIGNAL  DELIVERS 
PRIMARY 

COVERAGE  TO  87 

COUNTIES  IN 

KANSAS, 

OKLAHOMA, 

MISSOURI 

AND  ARKANSAS 

WITH  A 

POPULATION  OF 
2,750,000. 


KGGF 


690  KC  ABC 

COFFEYVILLE,  KANSAS 


WEED  &  CO.,  National  ftepret-entatives 


In  a  petition  to  FCC,  Skiatron 
Tv  asks  that  its  Subscriber- 
Vision  system  be  authorized 
but  limited  to  uhf  stations  for 
first  three  years. 

LONG  expected  petition,  by  Skiatron  Tv  Inc., 
asking  the  FCC  to  authorize  its  system  of  sub- 
scription television,  was  filed  last  week — but 
with  a  twist. 

Skiatron  Tv,  which  is  the  company  holding 
world  rights  to  Subscriber-Vision,  the  pay-as- 
you-see  tv  system  developed  by  Skiatron  Elec- 
tronics &  Television  Corp. — asked  that  the 
punch-card  method  be  limited  to  uhf  stations 
for  the  first  three  years  of  commercial  opera- 
tion. 

In  this  way,  Skiatron  Tv  said,  ailing  uhf 
stations  will  be  given  a  head  start  over  com- 
peting vhf  stations. 

This  aroused  a  flurry  of  comment  in  broad- 
casting circles.  The  tenor  of  these  was  that  it 
illegally  discriminates  against  vhf  stations. 
There  was  also  comment  that  tying  subscrip- 
tion tv  to  uhf  was  unfairly  weighting  the  scales 
against  the  pay-tv  principle. 

Generally,  uhf  proponents  were  gleeful. 
Commercialization  of  pay-tv  was  requested  by 
10  uhf  stations  in  1953.  It  was  also  recom- 
mended by  a  number  of  uhf  witnesses  during 
the  Potter  subcommittee  hearings  on  uhf  this 
past  spring. 

The  FCC,  which  has  had  a  petition  from 
Zenith  Radio  Corp.,  Chicago,  asking  for  rule- 
making hearings  on  subscription-tv — pending 
since  1952 — has  done  some  preliminary  work 
on  the  subject,  but,  as  far  as  is  known,  has  not 
scheduled  it  for  consideration. 

It  is  understod,  however,  that  the  Commis- 
sion may  turn  a  serious  eye  on  pay-tv  this  fall. 

The  Skiatron  system  operates  by  sending  out 
a  standard  tv  signal  plus  another  signal  which 
scrambles  the  picture  at  the  receiving  point. 
Decoders  at  subscribers'  receivers  eliminate  the 
distorting  signal  element  by  the  use  of  coded 
punch  cards. 

Buy  or  Lease  Decoders 

In  order  to  receive  Skiatron*s  subscription-tv, 
tv  sets  owners  would  have  to  buy  or  lease 
decoders  for  attachment  to  their  sets.  Coded 
cards  would  be  sold  for  a  fixed,  or  variable,  fee. 

Skiatron  mentioned  that  it  had  in  mind  a 
combination  uhf  converter-decoder  "relatively 
inexpensive  and  easy  to  install  and  operate." 

It  was  learned  that  Skiatron  Tv  was  hoping 
that  it  would  be  possible  to  offer  single-channel 
uhf  converter-decoder  combinations  for  less 
than  $15  each. 

Skiatron  also  said  it  would  furnish  the  FCC 
with  information  regarding  charges  and  dis- 
tribution of  coded  cards  at  a  later  date.  It  was 
understood  that  Skiatron  had  negotiated  with 
several  national  distribution  organizations  to 
handle  that  end  of  subscription-tv.  One  of 
these  was  said  to  be  Western  Union. 

Skiatron  Tv  is  headed  by  Matthew  Fox, 
motion  picture  and  television  entrepreneur 
(Cinerama,  Motion  Pictures  for  Television  Inc., 
United  Artists,  among  other  interests).  He 
secured  the  rights  to  Subscriber- Vision  from 
Skiatron  Electronics  last  March  [B»T,  March 
29]. 

Idea  of  pay-as-you-look  tv,  which  is  pre- 
mised on  the  assumption  that  advertising-sup- 
ported telecasting  cannot  afford  high  quality 


programs,  or  those  for  limited  audiences,  was 
first  broached  by  Zenith  shortly  after  commer- 
cial telecasting  began,  in  1947.  At  that  time, 
Zenith  called  its  system  Phonevision,  because 
it  planned  to  use  telephone  lines  to  send  the 
decoding  signal  to  subscribers'  receivers.  In 
1951,  Zenith  ran  a  90-day  test  with  300  Chicago 
families  on  its  Phonevision  system.  In  1952  it 
petitioned  the  FCC  to  authorize  subscription- 
tv,  but  did  not  ask  that  the  Phonevision  system 
be  standardized. 

In  1953,  a  group  of  four  uhf  stations — later 
joined  by  others — petitioned  the  FCC  to  act  on 
the  Zenith  petition. 

During  the  last  few  years,  Rep.  Carl  Hinshaw 
(R-Calif.)  has  talked  about  redefining  the  word 
broadcasting  in  the  Communications  Act.  His 
attitude  was  that  subscription  tv  should  be 
classified  as  a  common  carrier  service,  thus 
being  subject  to  FCC  regulation  on  franchises, 
rates,  etc.  In  mid- 1953  Rep.  Hinshaw  intro- 
duced HR  6431  making  those  changes.  In  May 
of  this  year,  the  House  Commerce  Committee 
received  comments  from  the  FCC  which  held 
that  if  subscription  tv  was  in  the  public  interest, 
the  Commission  had  the  right  to  authorize  it. 
Radio  -  Electronics  -  Television  Manufacturers 
Assn.  also  filed  objections  to  the  Hinshaw  bill. 
No  further  action  was  taken  on  the  bill  before 
Congress  adjourned  last  month  [B»T,  July  5, 
May  17]. 

Schoeppel  Espouses  Idea 

In  more  recent  weeks.  Sen.  Andrew  F. 
Schoeppel  (R-Kan.)  issued  a  statement  through 
the  Congressional  Record  endorsing  the  idea  of 
subscription  tv.  He  also  called  on  the  FCC  to 
take  some  action  on  fee-tv  soon  [B«T,  Sept.  6]. 
Sen.  Schoeppel  is  a  member  of  the  Senate 
Commerce  Committee,  which  has  jurisdiction 
over  broadcasting,  and  of  the  Potter  subcom- 
mittee [Sen.  Charles  E.  Potter  (R-Mich.)]. 

In  addition  to  Skiatron  and  Zenith,  the  Inter- 
national Telemeter  Corp.  also  has  a  system  of 
subscription  tv  which  it  has  operated  since  the 
end  of  November  1953  in  Palm  Springs,  Calif. 
The  system  there,  however,  is  operating  without 
FCC  authority  since  none  is  required;  it  is 
furnished  to  about  200  subscribers  through  the 
facilities  of  the  Telemeter-owned  community 
television  system  [B»T,  May  3]. 

ITC,  which  has  not  filed  any  papers  with  the 
FCC  yet,  is  57%  owned  by  Paramount  Pictures 
Corp.  It  operates  its  subscription  tv  on  the 
same  principles  as  other  pay-tv  systems,  but 
collects  its  box  office  admission  price  through 
a  coin-box  device  attached  to  the  receiving  set. 

Although  nothing  has  ever  been  said  pub- 
licly, RCA  is  known  to  have  a  subscription  tv 
system  in  its  laboratories  which  would  un- 
scramble distorted  pictures  for  subscribers 
through  the  use  of  a  transmitted  over-the-air 
code  signal. 

Skiatron  Tv's  petition  also  recommended  that 
a  limit  of  35  hours  a  week  be  placed  on  sub- 
scription-tv broadcasts  by  individual  stations. 

Kerrigan  Joins  Kerrigan  Lewis 

E.  J.  KERRIGAN,  deputy  director  of  the  U.  S. 
State  Dept.'s  Office  of  Foreign  Building  Opera- 
tions, resigned  effective  last  Friday  to  become 
assistant  to  the  president  of  the  Kerrigan  Lewis 
Mfg.  Co.  of  Chicago,  manufacturers  of  textile 
covered  insulated  copper  magnet  and  Litzen- 
draht  wire.  Mr.  Kerrigan  had  been  deputy  di- 
rector of  FBO  since  May  1952  and  previously 
was  associated  with  the  Voice  of  America, 
Press  Wireless  Inc.  as  a  vice  president,  and  the 
Chicago  Tribune. 


Page  66    •    September  20,  1954 


Broadcasting 


Telecasting 


He  knows  the  score! 

Even  Paul  Bunyan,  who  excelled  at  all  sports, 
would  be  baffled  by  the  complexities  of  modern 
football,  as  it's  played  today  in  the  Big  Ten. 

Not  so  wcco  radio's  ace  sportscaster,  Dick  Enroth, 
one  of  the  sports  giants  of  the  Northwest.  With 
more  than  17  years  of  sportscasting  to  his  credit, 
Enroth  knows  the  score  so  well  he's  acknowledged 
to  be  the  top  play-by-play  broadcaster  in  the 
entire  Northwest.  He  calls  the  plays  for  WCCO  radio 
at  the  biggest  events  of  the  year— the  biggest 
being  U.  of  Minnesota  football.  And  what  happens? 
With  at  least  four  other  Twin  Cities  stations 
carrying  these  games  at  the  same  time,  the  score- 
board shows  that  WCCO  commands  a  bigger 
audience  year  after  year  than  all  the  other  stations 
combined.  Enroth's  nightly  sports  roundup 
reaches  194,730  Northwest  homes  a  week— delivering 
1.2  million  listener  impressions  every  week! 

Advertisers  who  know  the  score  will  let  Dick  Enroth 
carry  the  ball  for  them  in  the  Northwest  this 

Fall  and  Winter.  Altho'  his  football  broadcasts 
are  all  sponsored,  participations 

are  still  available  in  his  evening  show. 
Call  or  wire  WCCO  RADIO 

I  V.  JjP*"  .  ,1/ iiuieu polis-St.  Pa itl 

1  t    ,;«|  The  Northwest's  50,000-watt  Giant 

<jP  h  %,    Represented  by 

CBS  Radio  Spot  Sales 


STATIONS 


West    Texas  Style 


Cowboy  singer  Jack  Huddle  teams 
up  with  Agee  the  Clown  and  car- 
toonist Dirk  West  each  day  to  corral 
the  biggest  bunch  of  small  fry 
watching  TV  sets  anywhere.  It's 
now  open  for  participation  4  till 
5:30,  Mon.  thru  Fri. 


Mated  (BlUiforit 


KDUB-TV 

LUBBOCK,  TEXAS 


NATIONAL   REPRESENTATIVES:  AVERY-KNODEL,  INC. 


PRESIDENT  AND  GEN.  MGR.,  W.  D.  "DUB"  ROGERS 
GEORGE  COLLIE,  NAT'L.  SALES  MGR. 


TWO  TV  STATIONS 
BEGIN  OPERATIONS 

START  of  regular  programming  has  been  re- 
ported by  two  new  tv  stations,  one  of  which  is 
in  Canada. 

KTVX  (TV)  Muskogee,  Okla.,  the  first  tv 
there,  was  scheduled  to  begin  programming 
Saturday.  The  ch.  8  outlet  is  affiliated  with 
ABC  and  DuMont  and  represented  by  Avery- 
Knodel  Inc.  After  broadcasting  a  test  pattern 
last  Thursday  KTVX  said  it  received  reports 
of  strong  signals  from  Fort  Smith,  Ark.,  Tulsa, 
Bartlesville  and  Eufaula,  Okla.,  as  well  as  Mus- 
kogee. The  debut  of  KTVX  increases  to  399 
the  number  of  operating  tv  stations. 

CKLW-TV  Windsor,  Ont.  (Detroit,  Mich.), 
started  commercial  operations  last  Thursday. 
Guest  appearances  by  broadcasting  and  adver- 
tising figures  highlighted  the  9  p.m.  dedication 
program.  Ted  Campeau,  CKLW-TV  president, 
conducted  a  tour  of  the  station  for  the  guests. 
The  ch.  9  outlet  is  represented  in  the  U.  S.  by 
Adam  Young  Television  Corp. 

Reports  from  other  stations: 

WUSN-TV  Charleston,  S.  C,  expects  to 
begin  commercial  programming  next  Saturday 
affiliated  with  NBC  and  DuMont,  J.  Drayton 
Hastie,  president  and  general  manager,  has  re- 
ported. The  station,  on  ch.  2,  will  operate  with 
100  kw  power  from  an  850-ft.  tower. 

WINT  (TV)  Waterloo,  Ind.  (Fort  Wayne), 
went  on  test  patterns  Sept.  12  and  expects  to 
start  regular  operations  next  Sunday,  Ben  K. 
West,  promotion  manager,  has  announced.  The 
ch.  15  station  is  affiliated  with  CBS. 

WCNY-TV  Carthage-Watertown,  N.  Y.,  will 
begin  test  patterns  Saturday  and  plans  to  go 
commercial  Oct.  1,  the  station  has  reported. 
Rain  and  strong  winds  have  held  up  construc- 
tion the  past  three  weeks. 

WTVW  (TV)  Milwaukee  held  ground  break- 
ing ceremonies  Sept.  10  for  its  $1  million  tele- 
vision plant.  The  station,  on  ch.  12,  expects  to 
begin  operations  Oct.  27  with  a  temporary 
tower  and  217  kw,  WTVW  has  reported.  A 
new  tower  measuring  1,105  feet  will  be  com- 
pleted at  the  year's  end  when  the  ch.  12  station 
plans  to  boost  to  316  kw.  It  will  be  affiliated 
with  ABC  and  DuMont. 

Two  educational  non-commercial  outlets  re- 
ported construction  progress  last  week.  KETC 
(TV)  St.  Louis,  on  ch.  9,  began  test  patterns 
last  Tuesday  and  expects  to  go  on  the  air  today 
(Monday)  with  an  hour-long  introductory 
program.  WOSU-TV  Columbus,  Ohio  State  U. 
station  on  ch.  34,  had  the  building  plans  for 
its  proposed  studios  approved  by  the  Board  of 
Trustees. 

WNBW  (TV)  In-School  Series 
Claims  Sponsorship  'First' 

TWICE-WEEKLY  sponsorship  of  the  daily 
District  of  Columbia  Public  School  Series, 
which  is  broadcast  as  an  official  part  of  the 
Washington  elementary  school  curriculum  over 
WNBW  (TV)  there,  has  been  taken  by  the 
Perpetual  Building  Assn.  of  Washington.  Ac- 
cording to  Carleton  D.  Smith,  NBC  vice  presi- 
dent and  WNBW  general  manager,  this  marks 
the  first  time  that  an  educational  series  de- 
signed for  viewing  in  elementary  school  class- 
rooms has  been  presented  on  tv  under  com- 
mercial sponsorship. 

Winner  of  first  place  for  in-school  viewing 
programs  in  the  1953  Ohio  State  awards  com- 
petition, the  series  is  presented  in  conjunction 
with  the  studies  of  over  35,000  students  in  the 
third,  fourth  and  fifth  grades  each  weekday 
from   2:45-3   p.m.    The   programs,  Monday 


through  Friday,  respectively,  are:  "Science  in 
Everyday  Life";  "Freedom  Tours";  "Let's  Speak 
French";  "Behind  the  News,"  and  "Let's  Speak 
Spanish." 

Edward  C.  Baltz,  Perpetual  president,  said 
the  programs  will  not  be  interrupted  by  com- 
mercial announcements.  A  short  message  be- 
fore and  after  each  program  will  point  up  an 
aspect  of  thrift  in  the  lives  of  great  Americans. 


DISCUSSING  PLANS  for  sponsorship  of 
two  programs  of  weekly  District  of  Co- 
lumbia Public  School  Series  by  Perpetual 
Building  Assn.  of  Washington  over  WNBW 
(TV)  there  are  (I  to  r):  seated,  Dr.  Hobart 
Corning,  Superintendent  of  District  of  Co- 
lumbia Schools;  Edward  C.  Baltz,  Per- 
petual president;  C.  Melvin  Sharpe,  board 
of  education  president;  standing,  Harry 
Merrick,  vice  president,  Kal,  Ehrlich  & 
Merrick  Adv.;  Dr.  Carl  Hanson,  associate 
superintendent  of  schools,  and  Carleton 
D.  Smith,  WNBW  general  manager. 

WIS-TV  Columbia  Boosts 
To  Maximum  269  Kw  Power 

BOOST  in  power  to  full  269  kw  was  reported 
last  week  by  G.  Richard  Shafto,  president  of 
ch.  10  WIS-TV  Columbia,  S.  C.  The  increase 
has  added  about  2,000  square  miles  to  the 
station's  coverage,  Mr.  Shafto  said. 

WIS-TV  is  operating  from  its  640-ft.  tower, 
which  was  constructed  last  year  to  allow  for 
the  power  increase.  The  station  had  been 
operating  with  106.5  kw  since  last  Nov.  7.  It 
has  a  primary  affiliation  with  NBC  and  also 
carries  programs  from  DuMont  and  ABC. 

WFIL-TV  Begins  Color  Use 

WFIL-TV  Philadelphia  last  week  began  color 
slide  transmission  and  plans  to  launch  color 
film  transmission  about  mid-December,  accord- 
ing to  an  announcement  by  Roger  W.  Clipp, 
general  manager.  WFIL-TV  has  offered  to  tele- 
cast advertisers'  color  commercial  slides  at  no 
increase  in  cost  over  black-and-white.  The  ch. 
6  outlet  estimates  there  are  approximately  350 
color  sets  in  use  in  its  coverage  area. 


RAIN? 

Yes,  it  rains  profits 
galore  when  you 
pick  WWPA  to 
open  people's  purses 
and  keep  'em  run- 
ning into  stores  in 
this  great  Pennsyl- 
vania market! 


Contact  Burn-Smith  Ct. 
far  <«t»il* 


Williamsport,  Pa. 


Page  68    •    September  20,  1954 


Broadcasting 


Telecasting 


Everyone 
has  something 
he  does  best. . . 


ly 


Here's  what  we  do  best.  We  give 
undivided  attention  and  skill  to  the 
responsibilities  of  representing  on 
television  stations  .  .  .  and  with  a 
quality  of  results  possible  only 
through  intense  specialization. 
Foremost  TV  stations  want  the  best 
That's  why  we  are  privileged  to 
represent  those  you  see  below.  If 
you  share  their  standards,  you  may 
well  want  to  know  more  about  ours 


Harrington, Righter  and  Parsons,  Inc. 


New  York 
Chicago 
San  Francisco 


the  only  representative  devoted  only  to  television 


WAAM  Baltimore 

W  BEN -TV  Buffalo 

WFMY-TV  Greensboro 

WDAF-TV  Kansas  City 

WHAS-TV  Louisville 

WTMJ-TV  Milwaukee 

WMTW  Mt.  Washington 


Broadcasting   •  Telecasting 


September  20,  1954    •    Page  69 


Personalities 
sell  your 
products 


on  the  "Spot" 


This  little  folder  will  give  you  all 
the  information  on  how  and  why 
WHAM  personalities  sell  one  of  the 
country's  richest  markets.  Describes 
the  personality,  what  the  program 
is,  whom  it  reaches  and  its  low  cost 
per  thousand  listeners. 

The  one  medium  to  reach  4V2 
million  Western  New  Yorkers  who 
have  more  money  to  spend  is 
WHAM.  Why  not  write  WHAM 
immediately  or  ask  your  nearest 
Hollingbery  office  for  this  folder? 


Ji'ake  (Ontario 


50,000  WATT  CLEAR  CHANNEL 


PENNSYLVANIA- 


-t- 


50,000  WATT  CLEAR  CHANNEL 


WHAM 

ROCHESTER    RADIO  CITY 

The  Stromberg-Carlson  Station 
AM-FM  *  NBC  Affiliate 

Geo.  P.  Hollingbery  Co.,  Nat'l  Rep. 


STATIONS 


CLARK  AFFILIATES 
WITH  WALKER  CO. 

GEORGE  CLARK,  former  president  of  George 
Clark  Inc.,  New  York  station  representative, 
has  affiliated  himself  and  his  firm  [Closed  Cir- 
cuit, Sept.  13]  with  The  Walker  Co.,  station 
representative.  New  York,  effective  immediately, 
it  has  been  announced  by  Wythe  Walker,  presi- 
dent of  the  firm,  Otis  Rawalt,  vice  president  of 
Walker,  and  Mr.  Clark.    The  latter  will  act  in 


MR.  CLARK 


MR.  WALKER 


an  executive  capacity  at  the  representative 
company. 

Mr.  Clark,  before  forming  his  own  station 
representative  firm,  had  been  Midwest  sales 
manager  in  Chicago 
for  WLW  Cincinnati. 
Mr.  Clark  will  be 
in  the  firm's  New 
York  office. 

Mr.  Walker 
founded  the  station 
representative  firm 
some  1 5  years  ago. 

Mr.  Rawalt  has 
been  with  the 
Walker  Co.  for  the 
past  10  years. 

Offices  of  The 
Walker  Co.  are  in 
New  York  (its  head- 
quarters), Boston.  Atlanta,  Chicago,  Minne- 
apolis, Los  Angeles  and  San  Francisco. 

WILK-TV  Signs  With  GE, 
Plans  Boost  to  1000  Kw 

CONTRACT  for  a  45-kw  uhf  GE  transmitter 
was  signed  last  week  at  General  Electric's  Syra- 
cuse plant  by  WILK-TV  Wilkes-Barre,  Pa.  (ch. 

34). 

GE  and  the  station  jointly  announced  that 
the  signing  presages  WILK-TV  soon  becoming 


MR.  RAWALT 


"the  nation's  most  powerful  television  broad- 
casting station."  The  new  transmitter  will  be 
used  with  a  new  antenna  and  transmission  lines 
to  permit  one  million  watts  effective  radiated 
power,  increasing  WILK-TV's  power  by  more 
than  four  times  its  present  output  and  bring 
it  up  to  the  maximum  allowed  for  any  tv 
station  under  FCC  regulations,  Thomas  P. 
Shelburne,  WILK-TV  manager,  explained.  GE 
claimed  that  the  45-kw  transmitter  is  the  most 
powerful  for  uhf  that  has  been  built  to  date. 

WILK-TV  was  granted  its  permit  to  operate 
at  maximum  power  in  August.  According  to 
Paul  L.  Chamberlain,  general  manager  of 
GE's  broadcast  equipment  product  department, 
the  transmitter  has  been  slated  for  shipment 
late  this  year.  The  station  plans  to  be  on  the 
air  with  it  by  the  first  of  next  year. 

Epps  Succeeds  Daisley 

As  WIS-TV  Sales  Manager 

LAW  EPPS.  sales  manager  of  WJBF-TV 
Augusta,  Ga.,  has  been  named  to  succeed  Tom 
Daisley  as  sales 
manager  of  WIS-TV 
Columbia,  S.  C,  it 
was  announced  last 
week  by  Charles  A. 
Batson,  WIS-TV 
managing  director. 

Mr.  Epps  is  a  na- 
tive of  Spartanburg. 
S.  C,  and  started  his 
radio  career  at 
WSPA  there.  He 
formerly  was  na- 
tional sales  manager 
of  WCOS-TV  Co- 
lumbia. Mr.  Daisley 
has  resigned  to  establish  an  advertising  consult- 
ing service  in  Columbia. 

WBAP-TV  Goes  to  Maximum 

SWITCH  last  week  to  maximum  100  kw  power 
with  the  use  of  a  new  RCA  transmitter  that 
"has  been  in  the  process  of  installation  for 
nearly  two  years,"  has  been  reported  by  WBAP- 
TV  Fort  Worth,  Tex.  Amon  Carter  Jr.,  presi- 
dent of  Carter  Publications  Inc..  WBAP-TV 
owners,  threw  the  switch  that  transmitted  the 
new  signal  from  the  station's  1,113-ft.  tower. 
The  ch.  5  outlet  expects  to  cover  55  counties 
in  the  Fort  Worth-Dallas  area,  it  reported. 


MR.  EPP5 


THOMAS  P.  SHELBURNE  (second  from  i),  managing  director  of  WILK-TV  Wilkes  Barre, 
Pa.,  contracts  with  General  Electric  for  a  45  kw  transmitter  which  will  enable  the 
ch.  34  outlet  to  boost  to  1  million  w  power.  L  to  r:  William  Broughton,  GE  broadcast 
equipment  district  manager;  Mr.  Shelburne;  Paul  L.  Chamberlain,  general  manager, 
GE  broadcast  equipment  product  dept.;  John  Creutz,  WILK-TV  consulting  engineer. 


Page  70    •    September  20,  1954 


Broadcasting 


Telecasting 


with 


WAVE 


you  don't  buy  the  cow— 


YOU  BUY  THE  CREAM! 


Only  one  radio  station  in  Kentucky  gives  you  exactly  what  you 
want  in  this  State,  and  at  the  right  price. 

MORE  THAN  LOUISVILLE  —  LESS  THAN  KENTUCKY! 
WAVE's  50%  BMB  daytime  area  gives  the  Louisville  Trading  Area 
no  more,  no  less.  This  Area  accounts  for  42.3%  of 
Kentucky's  total  Effective  Buying  Income. 

COMPLETE  PROGRAMMING— HIGH  LISTENERSHIP. 
WAVE  is  the  only  NBC  Station  in  or  near  Louisville.  Our  local 
programming  is  big-time  stuff,  too.  We  don't  ask  our 
audience  to  listen  to  one  or  two  voices  for  endless  hours. 
Our  radio  staff  includes  62  people,  44  of  whom  do  on-the-air 
work  rather  than  management,  sales,  etc. 

Don't  buy  the  cow.   Buy  the  cream  —  concentrated,  unwatered, 
and  nourishing!   NBC  Spot  Sales  has  the  figures. 

WAVE  5000  WATTS 

LOUISVILLE     *     NBC  AFFILIATE 

NBC  Spot  Sales,  Exclusive  National  Representatives 


Mill 


GRADE 

A 


3  w 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  71 


STATIONS 


CBS  Radio,  Tv  Spot  Sales 
To  Represent  KOIN  Stations 

CBS  RADIO  Spot  Sales  and  CBS-TV  Spot  Sales 
have  been  appointed  national  spot  representa- 
tives for  KOIN-AM-TV  Portland,  Ore.,  it  was 
announced  jointly  last  week  by  Henry  R.  Flynn, 
general  sales  manager  of  CBS  Radio  Spot  Sales, 
and  Clark  B.  George,  general  sales  manager  of 
CBS-TV  Spot  Sales  [Closed  Circuit,  Sept.  13]. 

KOIN-AM-TV  are  owned  and  operated  by 
the  Mount  Hood  Radio  &  Television  Broad- 
casting Corp.  C.  Howard  Lane  is  vice  presi- 
dent and  manager  of  KOIN-TV  and  Harry  H. 
Buckendahl  is  vice  president  and  manager  of 
KOIN. 

KOIN,  which  was  organized  in  1925,  oper- 
ates on  970  kc  with  5  kw.  It  is  a  primary 
basic  affiliate  of  CBS  Radio.  KOIN-TV,  on 
ch.  6,  was  established  in  October  1953  and  is 
a  primary  basic  affiliate  of  CBS-TV. 

STATION  PEOPLE 

John  F.  Box,  account  executive,  WOKY-TV 
Milwaukee,  appointed  station  manager,  WOKY. 

S.  John  Schile,  vice  president,  Rocky  Mountain 
Broadcasting  System, 
and  sales  manager, 
KUTV  (TV),  both 
Salt  Lake  City,  to 
KLOR  (TV)  Port- 
land, Ore.,  as  general 
manager. 


Dale    R.  Peterson, 

commercial  man- 
ager, Broadcasting 
Corp.  of  America 
(  K  P  R  O  Riverside, 
KROP  Brawley, 
MR.  SCHILE  KREO     Indio  and 

KYOR  Blythe,  all  Calif.)  appointed  director  of 
operations;  Nadine  Hill  succeeds  Mr.  Peterson; 
Joseph  Hill  becomes  business  manager;  Effie 
Brakebill  becomes  office  manager. 

Ken  Hildebrandt,  commercial  sales  manager, 
KYA  S.  F.,  appointed  general  manager,  KEAR 
there. 

Lester  M.  Smith,  Blackburn-Hamilton  Co.,  S. 
F.,  to  KVSM  San  Mateo,  Calif.,  as  general  man- 
ager. 

Ted  Cramer,  formerly  program  director,  KTVX- 
TV  Muskogee,  Okla.,  appointed  station  man- 
ager of  that  station;  John  Devine,  formerly 
program  manager,  KCBD  Lubbock,  Tex.,  ap- 
pointed program  director,  Tulsa  Broadcasting 


Highest 


KWTV  (TV)  Okla- 
homa City's  new  an- 
tenna reaches  sky- 
ward 1,572  feet  and 
is,  according  to  sta- 
tion reports,  the 
world's  tallest  man- 
made  structure. 

The  tower  cost 
approximat  ely 
$650,000,  weighs 
525  tons  and  rests 
on  insulators  de- 
signed to  withstand 
a  load  of  5,600  tons 
with  an  estimated 
maximum  work  load 
of  1,400  tons.  Line 
of  sight  of  an  ob- 
server at  the  top  of 
the  tower  is  from 
60  to  80  miles. 

Twenty-seven  bea- 
cons requiring  14,- 
400  watts  of  power 
are  needed  to  out- 
line the  tower  and 
additional  lighting  is 
required  for  the  guy 
wires,  night  and  day. 

Designer  and  fab- 
ricator was  the  Ideco 
Division,  Dresser- 
Stacey  Co.,  Colum- 
bus, Ohio,  and  the 
builders  were  Mizell 
Construction  Co., 
Ganado,  Texas. 


Co.  (KTUL  Tulsa,  KFPW  Fort  Smith,  Ark., 
KTVX-TV) . 

Frederick  Bailey  to  WBMS  Boston  as  manager. 

Louis  F.  Allen,  account  executive,  WCPO-TV 
Cincinnati,  to  WMUR-TV  Manchester,  N.  H., 
as  assistant  general  manager. 

Eugene  P.  McElwee,  recently  released  from 
U.  S.  Air  Force,  to  WTOP-TV  Washington,  as 
account  executive. 

Bob  Brown,  sales  manager,  KUDU  (formerly 
KVVC)  Ventura,  Calif.,  to  KVEN  there  as 
account  executive. 

Chick  CMalley,  program  director,  WACE 
Chicopee,  Mass.,  promoted  to  account  executive; 


IHt  LATEST 

WCKY 


From  Pulse 
May-June 

WCKY— 6.2 

Net  A — 5.3 
Net  B — 3.0 
Net  C — 2.9 
Net  D— 2.7 


THE  DAILY  HIT  PARADE 

FIRST  in  Cincinnati— 6:15-7:00  pm 

1947—1948 

1949_1950 

1951 — 1952 

1953 — 1954 


are  YOU  Buying  a 

6.2  Rating  in  Cincinnati? 


Ed   Carter,   chief   announcer,    succeeds  Mr. 
O'Malley. 

William  W.  Van  der  Busch,  sales  manager, 
WITV  (TV)  Miami,  appointed  general  man- 
ager in  charge  of  national  and  local  sales. 

Gene  Ellerman,  sales  dept.,  Booth  Radio  and 
Television  Stations  Inc.,  Detroit,  (WJLB- 
WBRI  (FM)  Detroit,  WBBC  Flint,  WSGW 
Saginaw,  Mich.),  transfers  to  WBBC  as  sales 
manager;  Jim  Rush,  news  editor,  WBBC,  ap- 
pointed program  director  of  that  station; 
Charles  Speights,  formerly  advertising  man- 
ager, Oxford  Tool  Co.,  Lapeer,  Mich.,  to  sales 
staff,  WBBC;  G.  Eiwood  Ryan,  chief  engineer, 
WBBC,  transfers  to  Detroit  office;  Walter 
Wierzbicki  appointed  transmitter  supervisor, 
WBBC. 

Joseph  M.  Miller  appointed  to  newly-created 
position  of  local  sales  manager,  KFMB  San 
Diego;  Virgil  L.  Clemons,  automotive  sales- 
man, to  sales  staff. 

Bill  German,  formerly  with  WJWL  Georgetown, 
Dela.,  to  WOND  Pleasantville,  N.  L,  as  sales 
representative  in  Atlantic  City  market;  Chet 
Wise,  producer,  Beachcomber  Show,  WOND, 
appointed  sales  representative  in  same  market. 

Harold  W.  Storm,  promotion  director,  KMBC- 
AM-TV  Kansas  City, 
Kan.,  to  KLZ-AM- 
TV  Denver  as  pro- 
motion and  advertis- 
ing manager,  suc- 
ceeding Bill  Day,  ap- 
pointed publicity  di- 
rector of  that  station. 

A.  Richard  Robert- 
son appointed  head, 
promotion  and  pub- 
lic relations  dept., 
KSL-AM-TV  Salt 
Lake   City;   Robert  MR  STORM 

Murdock,  promotion 

dept.,    KSL-AM,    becomes    assistant   to  Mr. 
Robertson. 

Ted  Nelson,  formerly  vice  president  and  gen- 
eral manager,  WBRD  Ft.  Lauderdale,  Fla.,  to 
KIMN  Denver  (Intermountain  Network  sta- 
tion), as  promotion  and  merchandising  man- 
ager; Howard  Vineyard,  formerly  with  KFEL- 
TV  Denver,  to  KIMN  and  Intermountain  Net- 
work, Denver,  as  account  executive. 

Jim  Eskilson,  floor  man  for  local  productions, 
KEYT  (TV)  Santa  Barbara,  Calif.,  appointed 
studio-production  manager;  Ray  Dietrich,  news 
announcer  and  production  assistant,  appointed  I 
film  and  public  events  dept.  head  and  night  J 
production  supervisor;  Bill  Huddy,  announcer, 
appointed  news  editor,  senior  announcer  and 
assistant  night  supervisor;  Joe  Costantino,  pro- 
duction and  promotion  depts.,  appointed  to 
full-time  promotion  activities. 

Jack  Roach,  sportscaster,  WKBZ  Muskegon, 
Mich.,  appointed  news  editor;  James  Leiker  ap- 
pointed chief  announcer,  WKBZ,  succeeding 
Miles  Olsen,  resigned  to  accept  teaching  posi- 
tion. 

Ethel  Grey,  women's  director,  WSBA  York,  Pa., 
returns  after  two  month  absence  following 
accident  luly  16. 

Jim  Raser,  writer-producer,  Jane  Todd  Show, 
KCBS  San  Francisco,  father  of  boy,  David 
O'Donnell. 

Rolf  Hersgaard,  newscaster,  WCCO  Minneap- 
olis-St.  Paul,  father  of  boy,  Barry  Craig. 
Harry  Bickhardt,  engineer,  WIP  Philadelphia, 
father  of  boy,  William  Craig. 
Mark  S.  Love,  53,  former  vocal  group  director 
and  soloist,  WGN  Chicago,  died  Sept.  10. 


Page  72    •    September  20,  1954 


Broadcasting   •  Telecasting 


NORTHWEST  RADIO 
AND      TELEVISION  SCHOOL 

CHOOSES 


au  Mont 


Only  the  best  at  Northwest !  The  most 
experienced  instructors,  up-to-the- 
minute  texts  and  superior  TV 
quipment.  That's  why  this  leading  School  chose 
the  DuMont  image  orthicon  camera  chain 
...  of  the  same  type  as  used  by 
leading  TV  network  stations. 


flMk       A       mil  '  ■ 

KADIO  I  TELEV1SIOI 


Graduates  of  Northwest 
Radio  and  Television  have 
actual  experience  with  commer- 
cial equipment  and  TV  operation. 
Each  graduate  is  thoroughly  versed  in 
TV  fundamentals  .  .  .  many  have  special- 
ized skills.  If  you're  anticipating  any  personnel 
changes  at  your  station  wire  or  call  our  Placement 
Director.  He  can  put  you  in  touch  with  a  qualified  graduate  in  your  area 
who  will  fill  the  bill.  There  is  no  charge  or  obligation  for  this  service. 


NORTHWEST  RADIO  AND  TELEVISION  SCHOOL 

1221  N.W.  21st  Avenue  Portland  9,  Oregon  BE  7246 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  73 


I 

I 


 INTERNATIONAL  

TV'S  GROWTH  ACCELERATES  IN  EUROPE 


UER  to  Work  Networks  from  Brussels: 

EUROPEAN  Radio  Union  has  announced  plans 
to  establish  a  central  technical  and  program 
office  in  Brussels,  Belgium.  UER  was  respon- 
sible for  Eurovision,  first  temporary  European 
tv  network  established  earlier  this  year. 

Future  European  television  hookups  (there 
are  plans  to  stage  a  second  Eurovision  program 
exchange  for  late  this  year)  will  be  distributed 
by  the  Brussels  setup.  This  means  that  Lille, 
France,  where  the  technical  center  for  the  first 
Eurovision  network  was  located,  will  have  no 
central  functions  in  coming  tv  events. 

West  Germans  in  Uhf  Experimentation: 

German  radio  networks  plan  to  introduce 
uhf  tv  within  at  least  two  years.  An  experi- 
mental uhf  station  with  a  power  of  10  w  is 
presently  operated  by  the  NWGR  (North  West 
German  Radio)  at  Bielstein,  West  Germany. 
Power  will  be  increased  shortly  to  100  w. 
Coming  West  German  regular  uhf  television 
stations  will,  according  to  plans,  operate  in  what 
is  called  in  Europe  the  IV  and  V  bands  (470 
to  585  mc  and  610  to  960  mc). 

German  manufacturers  have  started  construc- 
tion of  pilot  sets,  relying  heavily  on  American 
set  construction  experience  in  the  uhf  field. 

Monte  Carlo  Builds- 

In  Monte  Carlo,  southern  France,  a  com- 
mercial television  station  is  being  constructed. 


It  is  understood  that  this  will  be  the  first  and 
only  commercial  station  in  France. 

The  television  station  will  closely  cooperate 
with  the  Monte  Carlo  radio  organization,  though 
a  special  company  is  being  established  for  the 
tv  side  of  the  operations.  Company  reportedly 
is  controlled  by  Prince  Rainier  III  of  Monaco. 

The  Monte  Carlo  television  station,  one  of 
the  few  commercial  tv  stations  in  Europe,  will 
operate  on  the  French  ch.  2  (188  to  202  mc) 
and  the  transmitter  is  located  3,300  ft.  above 
sea  level,  which  means  excellent  receiving  con- 
ditions in  a  large  area.  Station  will  adopt  the 
French  819-line  system. 

Wesl  Germans  Retail  Tv  at  Loss: 

Retail  prices  of  latest  models  of  television 
sets  in  West  Germany  are  as  follows: 

Table  Sets  Consoles 
15"  tube               $166  to  $190 

17"  tube               $214  to  $238  $238  to  $307 

21"  tube               $250  to  $260  $321  to  $345 

West  German  set  manufacturers  claim  they 

sell  at  losses,  because  prices  are  set  for  large 

scale  selling  which  is  expected  to  start  before 

the  end  of  the  year. 


800,000  in  Canada 

A  TOTAL  of  almost  800,000  television 
sets  were  in  use  in  Canada  at  the  end  of 
July,  according  to  a  compilation  by  All- 
Canada  Television  and  the  Radio-Televi- 
sion Mfrs.  Assn.  of  Canada.  The  latest 
data  shows  26,500  sets  added  during  the 
month  of  July,  with  about  20,000  in  the 
provinces  of  Quebec  and  Ontario. 


CBHT(TV)  Begins  Building 

CONSTRUCTION  of  a  transmitter  building  for 
CBHT  (TV)  Halifax  was  started  early  in  Sep- 
tember, W.  E.  S.  Briggs,  Canadian  Broadcast- 
ing Corp.  director  for  the  Maritimes  region,  has 
announced.  The  one-story  reinforced  concrete 
building  is  to  be  completed  before  the  end  of 
October  and  the  RCA  transmitter  is  to  be  in- 
stalled before  the  building  is  completed.  A  400- 
ft.  tower  with  an  RCA  antenna  is  being  erected. 
It  is  hoped  to  have  CBHT  on  the  air  by  Christ- 
mas. 

CHEX-TV  Plans  February  Start 

CHEX-TV  Peterborough,  ch.  12,  is  to  start  tele- 
casting Feb.  1.  A  new  transmitter  and  studio 
building  is  now  under  construction  on  a  hill- 
top site  in  the  northeastern  outskirts  of  Peter- 
borough. The  new  building  also  will  house 
the  CHEX-AM  transmitter  studios.  CHEX-TV 
will  have  an  RCA  wavestack  tubular  antenna. 

INTERNATIONAL  SHORTS 

CHCT-TV  Calgary  has  joined  the  CBC  non- 
interconnected  tv  network. 

CFQC-TV  Saskatoon  has  joined  the  CBC  non- 
interconnected  tv  network. 

CKCK-TV  Regina,  Sask.,  has  issued  second 
rate  card,  effective  Oct.  1,  with  hourly  rates  on 
class  A  time  starting  at  $200  and  one-minute 
announcements  at  $45. 


 AWARDS  

Underwriters  Set  Deadline 
For  Fire  Safety  Awards 

GOLD  MEDAL  awards  for  outstanding  public 
service  in  fire  prevention  and  fire  safety  by  radio 
and  tv  stations  will  be  presented  for  the  13th 
straight  year,  according  to  the  National  Board 
of  Fire  Underwriters. 

The  board  plans  on  Dec.  1  to  mail  official 
entry  blanks  to  all  radio  and  tv  stations  and 
newspapers  formally  inviting  them  to  take  part. 
Deadline  for  entering  the  contest  is  Feb.  14, 
1955.  The  awards  were  instituted  by  the  board 
in  1942  and  by  last  year,  12  dailies,  eight  week- 
lies and  14  radio  or  tv  stations  had  been 
honored  while  some  100  others  had  received 
citations. 

A  gold  medal,  or  its  equivalent  of  $500  cash, 
is  awarded  the  winner  in  each  of  the  four  classi- 
fications: radio  station,  tv  station,  daily  news- 
paper and  weekly  newspaper.  Although  entries 
usually  are  nominated  by  local  fire  departments, 
civic  organizations,  community  leaders  or  town 
officials,  individual  papers  or  stations  can  nomi- 
nate themselves  as  candidates  for  awards.  Nomi- 
nations must  be  supported  by  clippings,  letters, 
photographs,  records  or. other  material  dealing 
with  the  candidates'  1954  fire  prevention  or 
safety  activities.  Board  is  located  at  85  John 
St.,  New  York  38. 

Deadline  Set  for  RTNDA 
News  Awards  Competition 

DEADLINE  for  entries  in  the  1954  news 
awards  competition  of  the  Radio-Tv  News  Di- 
rectors Assn.  is  midnight,  Oct.  1,  according  to 
an  announcement  by  Tom  Eaton,  RTNDA 
news  awards  chairman  and  news  director  of 
WTIC  Hartford,  Conn. 

The  competition  is  open  to  all  stations — am, 
fm  or  tv — regardless  of  whether  they  are  mem- 
bers of  RTNDA,  Mr.  Eaton  said.  Awards  are 
made  for  ( 1 )  outstanding  radio  news  opera- 
tion, (2)  outstanding  television  news  opera- 
tion. (3)  outstanding  radio  news  feature  or 
special  event  and  (4)  outstanding  television 
news  feature  or  special  event. 

The  period  of  competition  is  from  Oct.  1, 
1953,  to  Oct.  1,  1954.  Entries  on  official 
blanks  should  be  sent  to  Prof.  Baskett  Mosse, 
chairman  of  the  department  of  radio-tv,  Medill 
School  of  Journalism,  Northwestern  U.,  Evans- 
ton,  111. 

SDX  Sets  Deadline 

CLOSING  date  on  nominations  for  the  election 
of  three  living  journalists  to  be  honored  as  Fel- 
lows by  Sigma  Delta  Chi,  national  professional 
journalism  fraternity,  has  been  set  for  Nov.  1, 
it  was  announced  Wednesday  by  Victor  Blue- 
dorn,  SDX  executive  director.  Nominations 
may  be  made  by  those  other  than  fraternity 
members,  nor  is  fraternity  membership  a  re- 
quirement for  nomination  as  a  Fellow.  Past 
presidents  of  SDX  will  choose  six  eligibles  in 
studying  nominations,  to  be  presented  to  the 
national  convention  in  Columbus,  Nov.  10-13. 
Nominations  should  be  submitted  to  Sigma 
Delta  Chi,  35  E.  Wacker  Drive,  Chicago,  before 
Nov.'  1. 

Lee  Kirby  Awards  Set  Up 

ESTABLISHMENT  of  the  Lee  Kirby  Mem- 
orial Awards,  to  be  presented  yearly  in  memory 
of  the  late  WBT-WBTV  (TV)  Charlotte,  N.  C, 
sportscaster,  was  announced  last  week  by  Pete 
DiMizio,  a  Salisbury  businessman  and  sports- 
man, the  stations  have  reported.  A  ballot  of 
the  state's  sportscasters  and  sportswriters  will 
select  the  best  man  in  each  category  for  the 
yearly  honors.   Lee  Kirby  died  Nov.  6,  1953. 


HOTEL 

NewWeston 


MADISON  AT  50TH 

English  Lounge 

Meeting  place 
of  show  business 


MADISON  AT  52ND 

Barberry  Room 
Where  the  celebrities 
go  after  theatre 


JQVOTT 


Page  74    •    September  20,  1954 


Broadcasting    •  Telecasting 


COLLECTOR'S  ITEM 


$4.00  for  a  1-minute  TV  spot  in  the  Number  1  U.S.  market!  That  was  what  our  first 
advertiser,  Bulova  Watch  Company,  paid,  based  on  the  very  first  television  rate  card  in 
America  —  issued  by  WNBT,  NBC's  key  station  in  New  York.  The  year  was  1941. 

Today  — in  1954  — a  20- second  station  break  costs  $350  AND  IS  A  better  buy!  Here's  why: 

Thirteen  years  ago  there  were  3,000  TV  homes  in  the  New  York  area.  A  5.0  rating 
meant  a  $4.00  spot  gave  a  cost-per-thousand-homes  of  $26.67. 

Today,  with  4,327,000  TV  homes  in  the  WNBT  area,  the  same  rating  of  5.0  means  a 
cost-per-thousand  of  only  $1.62. 

For  collecting  customers,  today's  WNBT  rate  card  is  really  the  precious  collector's  item. 

But  economy  isn't  the  whole  story.  WNBT  is  first  by  many  standards. 
FIRST  IN  NET  BILLINGS 

During  the  month  of  August,  WNBT  sold  $2V2-million  in  television  advertising  — more 
than  any  other  New  York  TV  station. 

FIRST  IN  ADVERTISER -SERVICE 

WNBT  made  a  clean  sweep  in  the  1954  Billboard  Competition  for  excellence  in 
merchandising,  promotion,  and  advertising.  3  out  of  3  first  prizes! 
FIRST  IN  NEWS 

The  11th  HOUR  NEWS,  with  John  K.  M.  McCaffrey,  is  by  far  New  York's 
highest- rated  daily  local  TV  news  program. 
FIRST  IN  COLOR 

WNBT  schedules  more  color  television  programs  than  any  other 
New  York  television  station. 

No  doubt  about  it,  in  the  13  years  since  WNBT's  historic  Rate  Card  #1,  almost 
everything  about  television  has  changed  except  the  basic  superiority  of  WNBT. 

//  you'd  like  a  souvenir  copy  of  television's  first  rate  card  — a  fascinating  collector's 
item  and  useful  conversation  piece  — call  or  write  WNBT,  30  Rockefeller  Plaza, 
New  York  20,  New  York. 


WN  BT  Channel  4- 


B'C 


in  New  York  •  a  service  of 


Represented  by  NBC  Spot  Sales 


RADIO  TO  PREVAIL,  SAYS  MBS'  O'NEIL 


Mutual  president-board  chair- 
man in  panel  program  inter- 
view says  the  need  for  radio 
will  continue,  even  though  tv 
has  made  inroads. 

RADIO  always  will  prevail,  there  will  always 
be  a  need  for  radio  networks  in  the  U.  S.  and 
radio  network  programming  will  continue  to 
change  as  listening  patterns  change,  according 
to  Thomas  F.  O'Neil,  president  and  board  chair- 
man of  MBS. 

Mr.  O'Neil  was  interviewed  last  Tuesday  on 
MBS'  State  of  the  Nation  program  by  a  panel 
of  three  newsmen. 

Asked  about  radio's  "future"  with  allusions 
to  the  speech  of  Brig.  Gen.  David  Sarnoff,  NBC- 
RCA  board  chairman,  to  NBC-TV  affiliates  and 
CBS  President  Frank  Stanton's  address  to  CBS 
Radio  affiliates  in  separate  Chicago  meetings 
[B*T,  Sept.  6],  Mr.  O'Neil  said  (1)  the  need  for 
radio  networks  in  the  U.  S.  always  will  exist 
and,  (2)  "we  would  be  completely  playing 
ostrich  if  we  didn't  recognize  television  inroads 
into  listening  habits." 

Mr.  O'Neil  noted  that  MBS  has  just  con- 
cluded "one  of  the  costliest  surveys"  in  its 
20-year  history  to  determine  the  changes  in 
listening  habits.  MBS,  he  asserted,  expects  to 
guide  its  future  programming  course  by  the 
results  of  the  survey,  now  being  processed. 
According  to  Mr.  O'Neil,  although  there  is 
more  radio  listening  today  than  in  1943,  the 
patterns  of  listening  habits  have  changed  with 
28  million  auto  radios  in  existence  today  as 
compared  to  9  million  in  1943. 

MBS'  Film  Activity 

In  order  for  the  radio  network  to  survive 
profitably  it  need  not  necessarily  enter  the 
television  network  business,  Mr.  O'Neil  asserted. 
But,  he  reminded,  MBS  currently  is  engaged 
in  the  film  business  because: 

"...  I  believe  that  anybody  engaged  in  the 
business  nationally,  whether  it  be  radio  or  tele- 
vision, should  some  how  or  other  be  in  tele- 
vision on  some  type  of  a  national  basis  and  this 
we  intend  to  do.  But  not  in  the  classical  style 
of  television  networks  as  they  are  today." 

Mr.  O'Neil  also  said  there  would  not  be 
enough  money  in  local  radio  station  operation 
to  discard  networks  entirely  and  operate  a  pro- 
gram service  without  national  sales.  No  such 
central  program  service  could  survive  economi- 
cally in  this  way,  he  warned. 

Mr.  O'Neil  also  cautioned  that  the  alternative 
to  a  radio  network  service  in  the  U.  S. — he 


said  Gen.  Sarnoff  had  spoken  "inferentially  at 
least"  on  the  possiblity  "of  having  some  type 
of  a  national  service  and  some  type  of  a  na- 
tional set-up  for  programs  of  national  interest" 
— would  be  a  non-profit,  government  controlled 
and  operated  system  such  as  the  British  Broad- 
casting Corp.  This,  Mr.  O'Neil  said,  "would  be 
wrong  and  would  not  be  to  the  best  benefit  of 
all  the  people  involved  in  it." 

Panel  members  who  interviewed  Mr.  O'Neil 
in  the  half-hour  question-and-answer  program, 
included  Ben  Gross,  radio-tv  editor,  New  York 
Daily  News,  John  Crichton,  executive  editor, 
Advertising  Age,  and  Rufus  Crater,  B*T's  senior 
editor  in  New  York. 

KIERMAIER,  BURNS 
PROMOTED  AT  NBC 

PROMOTION  of  John  W.  Kiermaier,  NBC 
Film  Division  administrative  sales  manager,  to 
the  newly-created  post  of  administrative  co- 
ordinator was  announced  last  week  by  Carl  M. 

Stanton,  NBC  vice 
president  in  charge 
of  the  division. 

Mr.  Stanton  also 
announced  the  ap- 
pointment of  John 
M.  Burns  as  division 
administrative  sales 
supervisor. 

In  his  new  post. 
Mr.  Kiermaier  will 
coordinate  for  Ted 
Sisson,  director  of 
the  division,  the  ad- 
ministration of  such 
departmental  activi- 
ties as  production,  sales,  advertising  and  pro- 
motion, kinescope  operations,  the  film  library 
and  film  exchanges. 

Mr.  Kiermaier,  who  joined  NBC  in  August 
1949,  served  as  .assistant  to  Robert  W.  Sarnoff 
when  Mr.  Sarnoff,  now  executive  vice  president, 
was  tv  network  program  sales  manager  and 
vice  president  in  charge  of  unit  productions. 
Mr.  Kiermaier  also~  was  coordinator  of  the 
1951  NCAA  football  telecasts  and  in  1952 
associate  production  supervisor  of  the  net- 
work's summer  All  Star  Revue.  He  started 
with  the  film  division  in  November  1952  as 
assistant  production  manager. 

Mr.  Burns  became  a  sales  representative  in 
New  York  in  September  1952,  after  having 
been  with  the  division's  Chicago  sales  office. 
He  joined  NBC  in  September  1951. 


MR.  KIERMAIER 


STAN  DA.  Ft  D 


Sound  Effects  Library 


INDISPENSABLE 

for  every  RADIO  and  TV  STATION! 

Biggest  and  best  in  the  business.  Over  1000  effects  recorded  from  life 
with  utmost  realism  and  fidelity.  On  78  r.p.m.  vinyl  plastic  discs. 

Send  for  FREE  Catalog  !  •  ""T-f*V  |SI  P  W  l~t  C> 

•     RADIO  TRANSCRIPTION  SERVICES,  INC. 

I     360  N.  Michigan  Ave.,  Chicago  1,  111. 


Nickels  From  Heaven 

A  WINDFALL  can  emerge  from  tele- 
vision— and  in  nickels  too — as  Mrs. 
Charles  Diebel  of  Mt.  Pleasant,  Mich., 
can  attest.  Last  week  one  hundred  of  her 
neighbors  helped  her  sort  out  more  than 
100,000  letters  that  came  to  her  follow- 
ing her  appearance  on  Garry  Moore 
Show,  CBS-TV  daytime,  on  Sept.  10. 
At  that  time  Mr.  Moore  had  urged  his 
viewers  to  send  Mrs.  Diebel  a  nickel. 

Mr.  Moore,  who  is  reported  to  be  op- 
posed to  give-away-type  shows,  decided 
on  the  nickel  "windfall"  for  Mrs.  Diebel 
when  she  told  him  that  she  was  satisfied 
with  life  and  not  looking  for  a  handout. 
When  letters  began  to  flood  the  Mt.  Pleas- 
ant post  office,  authorities  decided  to 
place  the  sacks  of  mail  in  the  town  jail 
for  safe-keeping.  Neighbors  were  busily 
at  work  last  week  counting  the  take,  but 
a  CBS-TV  spokesman  said  it  was  not 
possible  to  report  the  amount  collected, 
as  letters  still  were  being  received. 


NBC  RADIO  GROSS 
TOPS  $33  MILLION 

The  network  signed  $8.1  mil-  - 
lion  new  and  renewal  busi- 
ness during  July-August,  says 
Fineshriber. 

NEW  and  renewal  business  representing  $33, 
325,348  in  gross  billings  was  signed  by  NBC 
Radio  during  the  first  eight  months  of  1954. 
it  was  announced  last  week  by  William  H. 
Fineshriber  Ir.,  vice  president  in  charge  of 
the  network. 

Contributing  to  this  overall  figure,  Mr.  Fine- 
shriber said,  was  new  and  renewal  business  of 
$8,126,348  signed  during  July  and  August.  He 
characterized  the  July-August  sales  pace  as! 
"particularly  noteworthy,"  adding  that  the  tradi- 
tionally lower  summertime  sales  level  was  re- 
versed, with  business  "well  on  a  par  with  activity 
for  the  normally  more  active  winter  and  spring 
periods." 

"These  encouraging  figures  reflect  the  con- 
tinuing intensification  of  our  sales  and  pro- 
gramming efforts,"  Mr.  Fineshriber  declared. 
"It  is  significant  that  this  additional  $8  million 
in  business  continues  the  ratio  between  tradi- 
tional radio  buys  and  the  new  'magazine  con- 
cept' purchases  that  was  set  in  the  $25  million 
total  announced  two  months  ago.  Three-fourths 
of  NBC  Radio's  network  billing  follows  the 
long-established  pattern  of  the  basic  half-hour, 
quarter-hour  and  strip  buys;  while  roughly  25% 
represents  enthusiastic  acceptance  of  the  pro- 
gressive moves  pioneered  by  NBC  to  provide  ad- 
vertisers with  new  sales  concepts  and  flexibility 
through  NBC  participations. 

Latitude  of  Use 

"These  participations  make  it  possible  foi  j 
any  advertiser  to  use  our  full  200-station  net- 
work as  frequently  as  his  marketing  needs 
dictate.  They  afford  unprecedented  low  costs 
which  are  well  within  any  national  budget.  Foi  | 
example,  sponsors  can  spend  as  little  as  $2,000 
yet  advertise  to  the  entire  national  market  with  I 
a  one-minute  commercial  within  the  body  ol| 
established  NBC  nighttime  programs." 

He  cited  "the  success"  of  Fibber  McGee  & 
Molly,  which  started  last  fall  as  a  15-minuU 
nighttime  strip,  five  times  a  week,  as  an  illustra 


Page  76    •    September  20,  1954 


Broadcasting    •  Telecastinc 


PROTECTING  YOU  IN  MORE  WAYS  THAN  YOU  KNOW 


Capital  Stock  Fire  Insurance  Companies 
are  represented  by  independent  local  agents 
or  brokers.  It's  the  insurance  service  that 
gives  you  the  personal  advice  of  a  man  in 
your  own  neighborhood.  And  he  protects 
you  in  more  ways  than  you  know;  he's 
the  man  who  can  take  care  of  ^ 
all  your  insurance  needs. 

NATIONAL  BOARD  OF  FIRE  UNDERWRITERS 

85  John  Street,  New  York  38,  N.  Y. 

222  West  Adams  Street  465  California  Street 

Chicago  6,  III.  San  Francisco  4,  California 

This  ad  is  appearing  nationally.  To  encourage  supplementary  home  town  advertising,  the  National  Board 
provides,  through  State  insurance  agents'  associations,  mats  and  suggested  copy  for  local  insurance  boards.  These, 
with  other  artwork  and  suggested  copy,  radio  and  TV  spots,  are  available  to  your  advertising  department. 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  77 


The  best 
way  to 

sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 

FARM 
STATION 

WIBW  T^r 

Ben  Ludy,  Gen.  Mgr.,  WIBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


NETWORKS 


the  LONG  ISLAND  story 


DELIVERS 

BIG,  BOOMING 
NASSAU  COUNTY 


Effective  Buying  Income  .  .  . 
$2,046,485,000 

(Sales  Mgt.) 

*     *  * 

WHLlhas  a  larger  daytime  audience 
in  the  Major  Long  Island  Market  than 
any  other  station.  (Conlan) 


BELL  SYSTEM  TELEVISION  NETWORK  ROUTES  Iaugust^i 


Bell  System's  Latest  Map  of  Network  Routes  Released  Last  Week 


tion  of  sponsor  aceptance  of  NBC  participation 
concept,  and  added: 

"This  program  is  rapidly  approaching  a  'sold 
out'  status,  which  has  necessitated  our  opening 
an  additional  15-minute  evening  strip  for  one- 
minute  participations.  The  new  strip  will  be 
The  Great  Gildersleeve,  to  be  heard  from  10: 15- 
10:30  p.m.  EST,  Sundays  through  Thursday, 
back-to-back  with  Fibber,  beginning  Sept.  26. 
Although  this  new  availability  has  just  been 
announced,  Rexall  Drug  Co.  has  already  bought 
in,  and  we  expect  The  Great  Gildersleeve  to 
be  fully  as  effective  as  Fibber  McGee  &  Molly.''' 

Advertisers  listed  as  making  new  purchases 
in  the  "basic  buy"  format  during  July  and 
August  are  Miles  Labs.,  American  Dairy  Assn., 
Crosley  Div.  of  Avco  Mfg.  Corp.,  Procter  & 
Gamble,  West  Coast  Fisheries,  Sunbeam  Corp. 
and  Hazel  Bishop  Inc. 

New  advertisers  sponsoring  participation 
plans  shows,  it  was  announced,  are  Murine, 
RCA,  Rexall,  General  Foods,  Maryland  Phar- 
maceutical and  Armour. 

CBS-TV  News  Appointments 

NEW  ASSIGNMENTS  in  CBS-TV's  press  in- 
formation structure  were  announced  last  week 
by  Charles  Oppenheim,  newly-appointed  di- 
rector of  press  information  for  the  network 
[B»T,  Sept.  13]. 

Mr.  Oppenheim  announced  the  appoint- 
ments of  Michael  J.  Foster  as  publicity  man- 
ager; Hank  Warner  as  manager  of  operations, 
and  Arthur  Perles  as  assistant  to  the  director. 
Jack  Goldstein  continues  in  charge  of  exploi- 
tation; Jim  Kane  remains  trade  editor,  and 
Dorothy  Leffler,  manager  of  the  magazine  di- 
vision. 

Mickelson  to  Europe 

SIG  MICKELSON,  vice  president  of  CBS  in 
charge  of  news  and  public  affairs,  was  to  leave 
New  York  by  plane  for  Europe  last  Saturday  to 
visit  principal  overseas  bureaus  of  CBS  News 
in  connection  with  the  recently-announced  con- 
solidation of  the  news  and  public  affairs  depart- 
ments of  CBS  Radio  and  CBS-TV  [B»T,  Aug. 
16].   He  is  scheduled  to  return  Oct.  13. 


Stench  Bombs  Set  Off 
During  Allen  Tv  Show 

NBC,  after  alerting  New  York  police,  reported 
Wednesday  that  precautions  were  being  taken 
to  prevent  repetition  of  a  stench  bombing 
Tuesday  during  comedian  Steve  Allen's  nightly 
11:20  to  midnight  tv  show. 

Four  stench  bombs  were  set  off  during  the 
Allen  show  which  originates  at  the  Hudson 
Theatre  at  141  W.  44th  St.  in  Manhattan. 
When  Mr.  Allen  noticed  the  bombs  had  been 
set  off,  he  quipped  that  lines  in  the  show 
couldn't  have  been  that  bad  and  then  made 
reference  to  the  incident,  saying  he  thought 
the  stench  bombs  were  set  off  as  a  result  of  his 
Aug.  3 1  program  on  crime  in  New  York  [B»T, 
Sept.  6].  In  that  special  program,  Mr.  Allen 
revealed  that  he  had  bowed  to  "pressure"  not 
to  use  the  name  of  a  garment  manufacturer 
with  a  notorious  police  record. 

NBC  Press  Promotes  Derby 

NAMING  of  Joe  Derby  as  manager  of  busi- 
ness publicity  for  NBC's  Press  Dept.  was  an- 
nounced last  week  by  Ellis  Moore,  director  of 
the  press  department,  whom  Mr.  Derby  suc- 
ceeds [B»T,  Sept.  13]. 

Mr.  Derby  joined  the  department  as  a  staff 
writer  in  March  1954  after  a  stint  as  a  re- 
porter with  the  Memphis  Commercial  Appeal. 

'Home7  at  Exposition 

NBC-TV's  Home  show  will  be  the  first  and  only 
broadcast  entity  to  be  represented  at  the  1954 
Annual  Modern  Living  Exposition,  Kingsbridge 
Armory,  New  York  City,  Oct.  2-10,  according 
to  NBC-TV.  In  previous  years,  the  exposition,  • 
sponsored  by  the  Retail  Lumbermen's  Assn.,  in- 
vited only  leading  national  magazines  to  take 
part  in  the  design,  construction  and  decoration 
of  individual  rooms  of  their  own  choice  but  this 
year  Home  has  been  invited  as  a  participant. 
Two  remote  telecasts  from  the  armory,  Oct.  4 
and  Oct.  5,  will  feature  the  program's  special 
exhibition  and  those  of  others  taking  part. 


Page  78    •     September  20,  1954 


Broadcasting    •  Telecasting 


A  lot  of  people  have  been  putting  a  lot 
of  lids  on  radio.  And  WLW  is  nipping 
all  the  lids. 

WLW's  share  of  the 
nighttime  audience  is  up 
72%  in  the  last  year!* 

What's  happening?  WLW  radio  has  so 
much  entertainment  and  selling  vitality 
that  no  competing  medium  has  ever 
been  able  to  .cap  the  WLW  pressure. 
And  that  pressure  is  rising. 

Here,  for  instance,  are  WLW  radio's 
Weekly  Circulation  figures: 

Daytime  Nighttime 

Non-TV  Homes  895,900  997,480 
TV  Homes  572,790  350,460 

Total    1,468,690  1,347,940 


This  is  WLW- Land— a  vast  market  in  which  It  'Lit ' 

radio  reaches  more  people  more  often  and  ritore 
effectively  than  any  other  station  or  combination  of 
stations  .  .  .  and  at  a  lower  cost  per  thousand  than 
ANY  other  medium  or  combination. 


the  CROSLEY  GROUP 


'(Source:  Nielsen) 


C7 

WLW 

Radio 

WLW- A 

Atlanta 

WLW-C 

Columbus  j 

WLW-D 

Dayton 

WLW-T 

Cincinnati 

Crosley  Broadcasting 
Corporation.  Sales  Offices: 
New  York,  Cincinnati,  Dayton, 
Columbus,  Atlanta,  Chicago 


Broadcasting 


Telecasting 


September  20,  1954 


Page  79 


SELL  THE 


Gulden  IHarhef 


my  o  f 

#710  AMERICA'S 
NEGRO  POPULATION 


WDIA-- 
50,000  WATTS 


Here  is  a  new  "golden  market" 
of  1,466,618  negroes!  37%  of  the 
total  area  population  .  .  .  one- 
tenth  of  the  entire  negro  popula- 
tion of  America!  And  it  can  t  be 
reached  except  with  WDIA,  the 
first  and  only  50,000  watt  station 
to  broadcast  exclusively  to  the 
rich  negro  market. 

TOP  HOOPER  AND 
PULSE  RATED  STATION 
IN  THE  MEMPHIS  MARKET! 


WDIA 


>— MEMPHIS,  TENN. 

REPRESENTED  BY 

JOHN  E.  PEARSON  CO., 

BORA-CLAYTON  AGENCY*  SOUTHEAST 


RADIO  NETWORKS'  FALL  SALES  ON  RISE, 
NOW  TOTALING  OVER  140  HRS.  PER  WEEK 


Networks  pick  up  time  sales 
lag  which  was  17.2%  behind 
Aug.  15,  1953,  totals. 

RADIO  network  time  salesmen  are  not  letting 
the  statistician  get  them  down. 

As  of  last  Wednesday,  the  radio  networks  re- 
ported a  total  of  140:40  hours  per  week  sold 
for  the  fall  season.  Compared  to  a  total  of 
130:36  hours  per  week  sold  for  fall  as  of  just 
a  month  ago,  that  is  a  7.8%  increase  in  time 
sales — in  a  month  abbreviated  by  a  long  Labor 
Day  weekend. 

The  accompanying  table  reflects  the  fall  out- 
look in  terms  of  weekly  hours  of  radio  network 
commercial  time  booked  by  Sept.  1 5  to  be  on  the 
air  in  October,  as  reported  by  the  respective  net- 
works. 

Comparing  the  Sept.  15  total  to  the  total 


AFFILIATION  agreement  between  WINT 
(TV)  Waterloo  (Fort  Wayne),  Ind.,  and 
CBS-TV  [AT  DEADLINE,  Aug.  30]  is  signed 
by  (I  to  r)  Herbert  V.  Akerberg,  CBS-TV 
station  relations  vice  president;  Ben  B. 
Baylor  Jr.,  WINT  vice  president-general 
manager,  and  R.  Morris  Pierce,  president 
of  Tri-State  Television,  which  owns  the  sta- 
tion. Contract  is  effective  Sept.  26,  the 
date  the  new  station  plans  to  begin  com- 
mercial programming. 

NETWORK  PEOPLE 

Thomas  J.  Swafford,  assistant  general  sales  man- 
ager, Columbia  Pacific  Radio  Network,  Holly- 
wood, appointed  eastern  sales  representative, 
headquartered  in  New  York;  Richard  W.  Jolliffe, 
account  executive,  succeeds  Mr.  Swafford;  Ful- 
ton Wilkins,  sales  representative,  succeeds  Mr. 
Jolliffe;  Roland  H.  McCIure,  program  promo- 
tion dept.,  succeeds  Mr.  Wilkins. 

Sarah  Palfrey,  well  known  tennis  player,  ap- 
pointed sports  editor,  NBC-TV's  Home;  Jillana, 
ballerina,  New  York  City  Ballet  Co.,  signed  to 
dance  and  participate  in  feature  segments  of 
program. 

Verne  Smith,  announcer,  MBS  Kenny  Baker 
Show  and  ABC-TV  Adventures  of  Ozzie  and 
Harriet  adds  similar  duties  for  ABC-TV  Stu 
Erwin  Show. 

Betty  White,  star  of  five-weekly  NBC-TV 
Betty  White  Show,  has  option  renewed  and  pro- 
gram shifted  to  noon  time  slot. 


number  of  fall  hours  sold  as  of  Aug.  15,  1953, 
the  radio  networks  are  behind  in  weekly  hour 
sales  by  approximately  10.9%.  However,  a 
month  ago,  radio  network  figures  showed  the 
networks'  time  sales  for  fall  to  have  been  down 
17.2%  from  Aug.  15,  1953,  totals. 

Earlier  percentages  provided  by  B»T  a  week 
ago  erroneously  reported  the  sale  of  fall  hours 
on  the  radio  networks  to  be  off  some  19%  in 
comparing  the  time  periods  sold  as  of  Aug. 
15,  1954,  to  time  reported  sold  on  Aug.  15, 
1953,  for  the  1953  fall  season.  Point  of  error 
was  contained  in  the  listings  of  CBS  Radio's 
commercial  time  periods.  Correct  CBS  Radio 
figures  for  Aug.  15,  1954,  as  prepared  from 
lists  of  advertisers  and  programs  sold  at  that 
time  for  the  fall  season,  should  have  been 
30:42  daytime  hours  sold  and  12:40  evening 
hours  sold.  This  is  a  total  of  43 : 22  hours  per 
week  as  compared  to  only  34:57Vi  credited  to 
CBS  Radio  due  to  erroneous  calculation  of  that 
network's  commercial  time  in  B*T's  earlier  re- 
port. 

Radio  network  time  sales  for  fall  as  of  Sept. 
15,  1954: 


Hours   of  Network   Commercials   Per  Week 


Network 

ABC 

CBS 

MBS 

NBC 


Daytime 
25:00 
31:50 
21:10 
22:45 


Evening 

9:00 
12:40 

6:00 
12:15 


Totals 
34:00 
44:30 
27:10 
35:00 


Total  140:40 


ABC  Promotion  Tour  Begins, 
Will  Boost  Fall  Tv  Lineup 

IN  SUPPORT  of  its  recently-announced  adver- 
tising-promotion campaign,  estimated  at  more 
than  $1  million  [B*T,  Sept.  13],  ABC  last 
Wednesday  launched  its  "Operation  Fanfare,'' 
a  series  of  cross-country  meetings  in  top 
markets  to  help  advertise,  promote  and  publi- 
cize the  network's  new  fall  program  lineup. 

John  W.  Pacey,  ABC  director  of  public  rela- 
tions, and  Mitchell  DeGroot,  ABC-TV  director 
of  advertising  and  promotion,  left  for  Los 
Angeles  last  week  for  the  first  stop  in  their  13- 
city  campaign.  Mr.  Pacey's  mission  is  to 
describe  ABC's  growth  in  the  past  year  to  lead- 
ing radio  and  tv  editors  and  publicity  directors 
of  ABC  affiliates,  and  to  present  a  special 
publicity  kit  on  the  network's  fall  lineup.  Mr. 
DeGroot  will  meet  with  advertising-promotion 
managers  of  ABC-TV  affiliates  in  each  of  the 
markets  to  work  with  the  local  stations  in  the 
advertising  and  promotion  of  the  network's 
television  programs.  The  complete  schedule  for 
"Operation  Fanfare"  follows: 

Los  Angeles,  Wednesday;  San  Francisco,  yes- 
terday (Sun.);  Seattle,  Sept.  20;  Minneapolis, 
Sept.  22;  Milwaukee,  Sept.  23;  Cleveland,  Sept. 
25;  Columbus,  Sept.  27;  Cincinnati,  Sept.  28; 
Atlanta,  Sept.  29;  Baltimore  and  Philadelphia, 
open  dates. 

NBC's  Applegate  Released 

RICHARD  APPLEGATE,  37-year-old  NBC 
news  reporter  and  correspondent  in  the  Far 
East,  was  released  last  Wednesday  from  18 
months  imprisonment  by  the  Chinese  commu- 
nists. He  broadcast  a  message  over  NBC  Radio 
Wednesday,  describing  his  imprisonment. 

Mr.  Applegate  will  be  returned  to  the  United 
States  "as  soon  as  he  is  physically  and  mentally 
rested,"  according  to  William  R.  McAndrew, 
manager  of  NBC  news  and  special  events. 
Along  with  INS  correspondent  Don  Dixon  and 
sea  captain  Benjamin  Krasner,  Mr.  Applegate 
was  seized  by  a  Red  gunboat  on  March  23, 
1953,  while  sailing  between  Hong  Kong  and 
Portuguese  Macao. 


Page  80    •    September  20,  1954 


Broadcasting    •  Telecasting 


June  li» 


y> o  Corp*  * 
Cjg^j  St.. 

production         entxre  ^       ft  ^ave  nev 

y      During  never         f  iltQ.  tr0u^e 

footle.  ^Vrt  °»fx 
the  onW  £  camera  each  » 


□a  SPECIFIES 

ML-342A 


MANUFACTURING 


Data  sheets  won't  tell  you. .  .  but 
tube  performance,  backed  by  the 
manufacturer's  reputation,  will! 

Choose  Machlett  and  you  find  .  .  . 

57  years  electron  tube  experience. 

Leadership  in  high  vacuum  technique. 

Design  superiority  in  high  power, 
big  tube  ruggedness  and  reliability. 

A  specialist  whose  reputation  has 
been  achieved  solely  by  the  production 
of  highest  quality  electron  tubes. 


Machlett  tubes  are  distributed  by 
Graybar,  Westrex,  Dominion  Sound. 

For  full  information  on  Machlett's 
extensive-line  of  broadcast  tubes,  write 

MACHLETT  LABORATORIES,  INC. 

Springdale,  Connecticut 


21-IN.  COLOR  TUBE,  COMPACT  RECEIVER 
DEMONSTRATED  BY  RCA  AT  PRINCETON 

Three  principal  developments  in  color  tv  outlined  by  RCA  authorities. 
Quantity  production  of  21 -inch  color  sets  is  set  for  early  '55.  Retail 
price  is  expected  to  be  between  $800  and  $900,  with  a  drop  to  $500 
expected  when  mass  production  is  attained. 


A  NEW  21 -inch  color  tv  picture  tube  and  a 
new,  simplified  and  notably  compact  all-channel 
color  receiver,  slated  to  be  in  "production  in 
quantity  by  early  1955,"  were  demonstrated  by 
RCA  last  week  at  a  showing  which  impressed 
observers  with  the  quality  as  well  as  the  size  of 
the  color  pictures. 

In  a  demonstration  at  its  David  Sarnoff  Re- 
search Center  in  Princeton,  N.  J.,  on  Wednesday 
preceding  a  Wednesday-Thursday  symposium 
to  give  details  to  its  licensees,  RCA  displayed 
to  newsmen  three  major  developments  which 
it  regards  as  opening  the  way  to  early  mass 
production  of  large-screen  color  sets  at  "costs 
within  the  reach  of  the  consuming  public." 
Retail  price  of  the  21 -inch  set  is  expected  to 
be  between  $800  and  $900  at  the  outset  and 
may  drop  to  around  $500  after  mass  production 
is  attained,  officials  indicated. 

The  three  principal  developments  as  outlined 
by  RCA  authorities: 

1.  The  21 -inch  color  tube,  whose  250  square 
inches  of  viewing  area  were  described  as  22% 
more  than  any  other  color  tube  yet  produced. 
RCA  plans  to  start  industry  sampling  of  the 
tube  about  Nov.  1  at  the  equipment  price  of 
$175. 

2.  A  magnetic  field  equalizer,  known  as  the 
"Color  Equalizer,"  which  eliminates  the  need 
for  magnetic  shield  and  rim  coil  to  guard 
against  magnetic  disturbances  and  yet  "guaran- 
tees improved  color  set  performance  and  makes 
possible  a  reduction  in  manufacturing  costs." 

3.  The  new,  simplified  color  receiver,  which 
reduces  circuitry  by  one-third  (permitting  use 
of  the  21 -inch  tube  in  a  cabinet  approximately 
the  size  of  some  21-inch  black-and-white  sets) 
and  makes  possible  "a  substantial  reduction  in 
production  costs." 

Color  Programming  Reviewed 

Coupled  with  the  demonstration  of  technical 
advances — which  E.  C.  Anderson,  executive 
vice  president,  RCA  commercial  department, 
characterized  as  representing  "years  of  scientific 
and  engineering  endeavor  telescoped  into  a 
memorable  few  months" — was  a  review  of 
NBC's  color  programming  plans  by  NBC 
Executive  Vice  President  Robert  W.  Sarnoff, 
who  noted: 

"The  speed  of  [color  tv's]  commercial  growth 
depends  on  two  interlocking  factors:  large- 
screen  sets  of  reliable  performance,  suitable 
for  mass  production;  and  regularly  scheduled, 
high-attraction  color  programs  in  sufficient 
volume  to  open  an  expanding  market  for  those 
sets." 

The  demonstration  of  the  new  tube  and  re- 
ceiver, consisting  of  an  approximately  15- 
minute  program  microwaved  from  NBC  head- 
quarters in  New  York,  left  many  observers 
apparently  convinced  they  had  just  seen  the 
best  color  reproduction  in  television  to  date. 
The  colors  were  bright,  the  color  contrast  was 
good.  Quality  was  uniform.  Some  viewers  said 
they  detected  occasional  defects  but  regarded 
them  as  minor. 

Four  sets,  all  with  the  21 -inch  tube,  were 
used  in  the  demonstration.  Two  contained 
the  chassis  originally  planned  for  a  19-inch 
color  tube  with  modifications  to  work  with  the 
21 -inch  tube.  The  other  two,  smaller  in  size, 


employed  the  simplified  circuitry.  Though  the 
latter  uses  11  tubes  less  than  the  modified  re- 
ceiver, there  was  no  discernible  difference  in 
performance. 

First  21 -inch  RCA  color  sets  to  be  marketed 
this  year  will  be  housed  in  modified  versions 
of  chassis  originally  meant  for  the  19-inch  color 
tube,  plans  for  which  were  shelved  when 
progress  on  the  21 -inch  tube  led  RCA  to  de- 
cide against  introducing  intermediate  smaller 
sizes.  The  simplified-circuit  receiver — which 
uses  28  tubes  including  picture  tube — is  ex-  - 
pected  to  be  in  quantity  production  by  early 
next  year,   according  to   current  timetables. 

Technical  Advantages  Cited 

Outlining  technical  details  of  the  develop- 
ments, E.  W.  Engstrom,  executive  vice  presi- 
dent, RCA  research  and  engineering,  noted  that 
where  the  new  21-inch  color  set  has  28  tubes 
and  draws  less  than  300  w  from  the  power  line, 
RCA's  original  model  630TS,  10-inch  black- 
and-white  receiver,  used  30  tubes  and  drew 
about  300  w.    He  continued: 

"This  simplified  [21 -inch  color]  receiver 
covers  all  tv  channels — both  uhf  and  vhf — and 
there  is  more  than  ample  reserve  capacity  in 
all  circuits  to  accommodate  low  limit  tubes  and 
low  line  voltage. 

"There  are  several  circuit  innovations  worthy 
of  mention.  Those  of  you  who  have  watched 
color  receivers  at  some  distance  from  the  trans- 
mitter know  that  airplanes  passing  overhead 
can  cause  fluctuations  in  the  picture.  Our  color 
receiver  employs  an  automatic  chroma  control 
which  almost  completely  eliminates  that  effect 
and  .  .  .  makes  tuning  much  less  critical." 

He  also  told  the  group  that  "the  color  de- 
modulator, which  serves  to  select  the  intensities 
of  the  transmitted  colors  and  passes  them  on 
simultaneously  to  the  proper  control  elements 
of  the  tubes,  is  a  marvel  of  simplicity  and 
accuracy." 

The  21 -inch  color  tube,  which  RCA  plans 
to  sell  to  manufacturers  at  $175,  was  described 
by  Dr.  Engstrom  as  having  "several  important 
new  features"  that  "contribute  to  high  perform- 
ance, lower  cost,  and  ease  of  production."  He 
said: 

"The  round  metal  envelope  construction  has 
given  us  a  tube  of  considerably  lighter  weight 
— this  has  given  us  a  color  tube  that  weighs  no 
more  than  a  typical  black-and-white  picture 
tube. 

"A  new  and  shorter  electron  gun  and  a  wider 
deflection  angle  have  reduced  the  length  of  the 
tube,  making  for  more  compact  color  sets. 

"An  improved  shadow  mask  and  mounting 
system  facilitate  assembly  of  the  tube  and  en- 
sure a  picture  that  will  be  excellent  out  to  the 
edges  .  .  .  and  will  be  of  a  brightness  com- 
parable to  black-and-white. 

"We  believe  that  the  simplified  construction 


ATTENTION 

New  England  Storm  Area 
We  have  a  175  foot  Blaw-Knox,  4  leg, 
self-supporting  tower  for  sale.  Con- 
tact Howard  Fisher,  Chief  Engineer, 
WFMB,  Frederick,  Maryland. 


Page  82 


September  20,  1954 


Broadcasting 


Telecasting 


THE  SIZE  of  RCA's  new  21-inch  color  tv  tube  was  compared  last  week  with  the  15- 
inch  tube  with  which  RCA  launched  color  tv  production  last  March.  The  demonstra- 
tion was  held  at  the  David  Sarnoff  Research  Center  in  Princeton,  N.  J.  The  new  tube 
has  a  picture  area  of  250  square  inches  which  is  22%  more  viewing  area  than  any 
other  color  tube  yet  produced,  RCA  claims. 


of  this  21 -inch  tube  will  allow  it  to  be  manu- 
factured at  reasonable  cost  in  large  quantities." 

Referring  to  the  new  Color  Equalizer,  which 
he  estimated  would  cut  the  consumer  cost  of  a 
21-inch  color  set  by  at  least  $20,  Dr.  Engstrom 
noted  that  up  to  now  tubes  have  been  protected 


against  disturbances  due  to  the  presence  of 
magnetic  fields  by  the  use  of  "a  conical  magnetic 
shield  which  was  effective  in  shielding  the  small 
end  of  the  tube  cone,  but  relatively  less  effec- 
tive near  the  tube  face.  We  have  also  used  a 
rim  coil  in  the  form  of  a  loop  placed  near  the 


plane  of  the  phosphor  plate,  in  addition  to  the 
magnetic  shield. 

"In  increasing  the  diameter  of  color  tubes 
we  have  increased  the  deflection  angle.  This  in 
turn  has  made  these  larger  color  tubes  more 
sensitive  to  extraneous  magnetic  fields  partic- 
ularly near  the  picture  edges. 

"Our  new  Color  Equalizer  performs  the 
function  of  the  rim  coil,  but,  unlike  the  rim 
coil,  its  effects  may  be  controlled  at  various 
points  around  the  circumference  of  the  color 
tube  face.  It  makes  unnecessary  either  a 
magnetic  shield  or  the  rim  coil.  The  net  result 
is  a  better,  more  positive  effect  and  a  reduction 
in  the  cost  of  the  receiver." 

Attains  Goals 

Mr.  Anderson  said  RCA's  basic  color  goals 
— large-screen  sets,  "major  reduction"  in  their 
cost  to  the  consumer,  expansion  of  color  pro- 
gramming, and  training  of  servicemen  to  install 
and  maintain  color  sets — have  been  achieved 
"in  a  fraction  of  the  time  it  took  to  accomplish 
them  in  black-and-white  television."  He  noted 
that  the  21 -inch  color  tube  was  in  the  develop- 
ment labs  "only  eight  short  months  ago." 

He  made  clear,  however,  that  "we  do  not 
wish  to  infer  that  our  estimate  of  useful  com- 
mercial structures  is  limited  to  the  shadow 
mask  type  of  tubes,"  the  type  RCA  picked  as 
best  for  quantity  production.  He  said  "addi- 
tional work  on  a  number  of  projects  we  have 
underway  will  undoubtedly  result  in  further 
improvements,  simplification  and  cost  reduc- 
tion." But  RCA  believes,  he  added,  that  its  new 
21 -inch  color  tube  is  practical  and  permits 
"immediate  commercial  production." 

"This,"  Mr.  Anderson  said,  "is  the  tube  upon 


. . .  keeps  viewers  tuned  to 

KMJ-TV 

FRESNO  •  CHANNEL  24 

the  FIRST  TV  station  in 
California's  San  Joaquin  Valley 

KMJ-TV  pioneered  television  in  this  important 
inland  California  market.  The  strong  pull  of  top 
local  programming  plus  NBC  and  CBS  network 
shows  continue  to  make  it  this  area's  most-tuned-to 
TV  station.*  KMJ-TV  is  your  best  buy  in  the  Valley. 

Paul  H.  Raymer,  National  Representative 

*KMJ-TV  carries  24  out  of  the  25  top-rated  nighttime  pro- 
grams, 6  out  of  the  10  top-rated  daytime  shows  in  the 
Fresno  area.  (March  1954  ARR  report) 


Broadcasting    •  Telecasting 


September  20,  1954    •    Page  83 


which  RCA  is  planning  its  own  commercial 
program  and  we  are  going  forward  with  full 
confidence.  We  expect  to  produce  and  sell  this 
tube  at  a  price  that  should  advance  the  sale 
of  color  receivers  to  the  public." 

Brig.  Gen.  David  Sarnoff,  RCA-NBC  board 
chairman,  and  Frank  Folsom,  president  of 
RCA,  were  on  hand  for  the  initial  showing 
for  newsmen,  but  left  the  presentation  of  de- 
tails to  Messrs.  Anderson,  Engstrom  and  Robert 
Sarnoff.  Additional  technical  details  were  dis- 
tributed through  papers  by  D.  Y.  Smith,  vice 
president  and  general  manager,  RCA  tube  divi- 
sion, and  Stuart  William  Seely,  director,  RCA 
industry  service  laboratory. 

In  his  discussion  of  NBC  color  program 
development,  Mr.  Sarnoff  noted  that  during  its 
recently  completed  "introductory  year"  of  color 
broadcasting  NBC  presented  more  than  50 
different  shows  in  color  and  that  about  90%  of 
the  NBC  production  staff  has  had  on-the-job 
color  training. 

"As  a  result,"  he  said,  "we  are  now  opening 
the  commercial  phase  of  color  broadcasting. 
Color  has  become  an  integrated  part  of  our 
regular  operation." 

Asserting  that  NBC  has  "ample  facilities  for 
expansion  in  color  to  meet  the  expected  de- 
mand," he  said  the  network  has  the  capacity  to 
handle  about  60  hours  of  color  programming 
a  month,  including  productions  of  all  types. 

He  reviewed  plans  for  three  series  of  90- 
minute  spectaculars,  first  of  which  was  launched 
Sept.  12.  These,  he  said,  form  the  base  of 
NBC's  commercial  color  operation  for  the 
coming  season  and  in  themselves  will  account 
for  some  50  hours  of  color  programming.  Al- 
ready  completely   sponsored,    they  represent 


"$14  million  worth  of  time  and  talent,"  he  re- 
ported. 

Among  other  color  plans  calculated  to  arouse 
public  interest  and  sell  color  sets  he  cited  the 
continuing  use  of  color  inserts  in  the  Monday- 
Friday  Home  series;  use  of  color  film  on  Ford 
Theatre  starting  in  October;  two-hour  presen- 
tation of  "Macbeth"  in  color  on  Nov.  28  and 
probable  colorcasting  of  "Amahl  and  the  Night 
Visitors"  during  the  Christmas  season,  and, 
also  during  December,  a  remote  colorcast  either 
of  the  Tournament  of  Roses  on  the  West  Coast 
or  a  special  presentation,  based  on  the  story 
of  the  Nativity,  from  the  National  Gallery  in 
Washington. 

"As  the  season  progresses,"  he  added,  "we 
expect  that  we  will  have  additional  color  spon- 
sorships to  announce." 

Mr.  Sarnoff  also  called  attention  to  CBS-TV's 
color  schedule  for  the  fall-winter  season,  add- 
ing: "We  welcome,  and  we  believe  you  will 
welcome,  CBS'  entry  into  the  field  of  compat- 
ible color  broadcasting,  because  the  more  color 
programming  on  the  air,  the  faster  color  circu- 
lation will  grow."  Further,  he  noted,  DuMont 
has  indicated  plans  to  start  colorcasting  on  its 
WABD  (TV)  New  York  this  month  and  to  ex- 
tend its  color  activities  to  its  WTTG  (TV) 
Washington  and  WDTV  (TV)  Pittsburgh  later. 
Aside  from  network  plans  for  color,  he  con- 
tinued, several  individual  stations  have 
equipped  themselves  to  originate  color  locally 
and  others  plan  to  do  so. 

By  Jan.  1,  NBC  expects  at  least  82  of  its 
affiliates  will  be  color-interconnected,  he  said, 
asserting  that  87%  of  all  tv  families  in  the 
U.  S.  will  then  be  within  range  of  NBC  color 
service. 


Reeves  Develops  Machine 
For  Striping  16  Mm  Film 

REEVES  SOUNDCRAFT  Corp.,  New  York, 
announced  last  week  it  has  developed  a  new 
machine  for  striping  16  mm  film  with  magnetic 
oxide  that  should  prove  valuable  to  local  tele- 
vision stations. 

Frank  B.  Rogers  Jr.,  vice  president  and  gen- 
eral manager  of  the  company,  pointed  out  that 
the  machine  is  identical  with  the  35  mm  Magna- 
Striper  which  won  an  award  from  the  Academy 
of  Motion  Pictures  Arts  &  Sciences  last  spring. 

"Local  franchises  are  available  for  the  ma- 
chine, which  is  entirely  self-contained,  semi- 
portable  and  one-man  operated,"  Mr.  Rogers 
said.  "This  means  that  as  local  striping  labora- 
tories are  established  throughout  the  country, 
local  television  stations,  most  of  which  use  16 
mm  film,  can  shoot  their  own  news  and  other 
local  programs  and  broadcast  them,  with  top 
quality  sound,  while  the  news  is  still  hot." 

Wilschke  Resigns  From  Altec 
To  Join  Fine  Sound  Inc. 

RESIGNATION  of  Elmer  O.  Wilschke  as 
operating  manager  of  Altec  Service  Corp.,  ef- 
fective today  (Monday),  to  become  vice  presi- 
dent in  charge  of  operations  of  Fine  Sound  Inc., 
New  York,  was  announced  jointly  last  week  by 
G.  L.  Carrington,  president  of  Altec  com- 
panies, and  C.  Robert  Fine,  president  of  Fine 
Sound.  Mr.  Wilschke's  successor  at  Altec  will 
be  announced  within  the  next  few  weeks. 

Mr.  Wilschke  joined  Electrical  Research 
Products  Inc.  in  1928.  Upon  the  formation  of 
Altec  Service  Corp.  in  1937,  he  became  man- 


ATTENTION 

RADIO  AND  TELEVISION  STATIONS 

Advertisers  Associates  of  America 

Empire  State  Building 
New  York  1,  New  York 

serves  notice  that 

MR.  JULES  PASCAL 
FORMER  DIRECTOR  OF  PUBLICITY 


has  resigned  and  is  no  longer  associated  with  them 


Page  84    •    September  20,  1954 


Broadcasting    •  Telecasting 


PERSONNEL  RELATIONS 


ager  of  the  company's  division  office  in  Phil- 
adelphia, and  from  1941  to  1946  was  plant 
manager  of  Altec  Lansing  Corp.  in  Los  Angeles. 
He  became  assistant  to  the  vice  president  of 
Altec  Service  Corp.  in  1946  and  since  1948  has 
been  operating  manager. 

Fine  Sound  Inc.  operates  commercial  record- 
ing studios  in  the  East.  The  Perspecta  stereo- 
phonic sound  method  of  recording,  invented  by 
Mr.  Fine,  is  used  by  a  number  of  major  Holly- 
wood studios. 

Westinghouse  Div.  to  Buy 
First  Video  Tape  Recorder 

FIRST  contract  for  purchase  of  a  Video  Tape 
Recorder  has  been  awarded  Bing  Crosby  Enter- 
prises by  the  Air  Arm  Div.  of  Westinghouse 
Electric  Corp.,  it  was  announced  today  (Mon- 
day) with  delivery  set  for  late  November.  The 
VTR,  which  records  video  and  radar  signals  on 
magnetic  tape  to  eliminate  time-consuming 
processing  characteristic  of  film,  will  ultimately 
become  the  property  of  the  U.  S.  Air  Force 
and  will  be  utilized  by  Air  Arm  personnel  in  an 
airborne  flight  testing  program,  according  to 
Frank  C.  Healey,  executive  director  of  BCE 
electronics  division. 

Government  adoption  of  the  Crosby  system 
should  notably  speed  up  commercial  acceptance 
of  VTR  by  broadcasting  companies  and  in- 
dustry, Mr.  Healey  predicted,  adding  "we  can 
now  hasten  perfection  of  our  color  tape  ma- 
chine." 

Price  Says  Westinghouse 
Faces  Promising  Outlook 

BRIGHT  OUTLOOK  for  sales  and  earnings  of 
the  Westinghouse  Electric  Corp.  was  forecast 
last  week  by  Gwilym  A.  Price,  president,  who 
said  the  company  expected  to  surpass  its  record 
sales  volume  for  1953. 

x  Mr.  Price  told  a  luncheon  meeting  of  the 
New  York  Society  of  Security  Analysts  that 
earnings  for  the  first  six  months  of  1954  were 
27%  above  those  of  the  same  period  last  year. 
He  added  the  company  is  "hoping  that  second- 
half  earnings  will  be  as  good  as  the  first  six 
months,  even  though  there  is  the  possibility  of 
some  slight  contraction  in  billings  during  the 
remainder  of  the  year." 

MANUFACTURING  PEOPLE 

Hadley  C.  Chapman,  vice  president  and  man- 
1  ager,  Chicago  branch,  RCA  Distributing  Corp., 
appointed  to  Southern  California  branch  in 
same  capacity;  Ned  A.  Corbett,  vice  president, 
Detroit  branch,  succeeds  Mr.  Chapman. 

Sydney  Minault,  chief  engineer,  engineering 
dept.,  equipment  div.,  National  Research  Corp. 
(high  vacuum  equipment),  Cambridge,  Mass., 
appointed  works  manager,  production  and  engi- 
neering depts.;  William  O'Malley  to  company 
succeeding  Mr.  Minault. 

Jack  W.  Wilson,  formerly  eastern  sales  manager, 
Electro-Voice  Inc.,  Buchanan,  Mich.,  to  Na- 
tional Co.,  Maiden,  Mass.,  as  audio  products 
manager. 

Harold  J.  Adler,  formerly  vice  president  for 
engineering,  Edwin  I.  Guthman  &  Co.,  Chicago, 
to  Lion  Mfg.  Corp.,  same  city,  as  chief  engineer 
in  charge  of  color  tv  development. 

Harry  C.  Englert,  sales  training  director,  J.  A. 
Williams  Co.  (electronics  distributors),  Pitts- 
burgh, to  Ampro  Corp.  (tape  recorders  and 
motion  picture  projectors),  Chicago,  as  division 
manager,  Great  Lakes  sales  territory. 


AFM  Interprets  New 
Trust  Fund  Payments 

AMERICAN  Federation  of  Musicians  (AFL) 
has  issued  an  official  and  specific  interpretation 
of  the  union's  new  electrical  transcription  agree- 
ment regarding  trust  fund  payments  for  recorded 
musical  commercials  containing  instrumental 
music  [B»T,  Sept.  13]. 

AFM's  decision,  made  public  last  week  by 
Phil  Davis  Musical  Enterprises  Inc.,  New  York, 
producers  of  radio  and  tv  transcriptions,  author- 
izes editing  of  announcer  copy  before  and 
after  a  jingle  to  make  changes  in  the  commer- 
cial message  without  requiring  additional  trust 
fund  payment,  so  long  as  no  change  is  made  in 
the  musical  portion  or  jingle  as  originally  re- 
corded.   When  changes  are  made  in  the  music 


or  lyrics,  an  additional  payment  of  $100  must 
be  made  to  the  music  performance  trust  fund. 

"Clarification  of  this  matter,"  a  spokesman 
for  the  Davis  organization  said,  "is  of  major 
importance  to  many  producers  and  advertising 
agencies  who  have  curtailed  production  of  re- 
corded musical  commercials  after  Aug.  1." 

CWA  Strike  Threatens 
Networking  in  Chicago 

THREAT  of  a  strike  that  could  disrupt  all  net- 
work radio  and  tv  service  in  Chicago  hung  over 
broadcasters  there  last  week  in  the  wake  of 
a  strike  ballot  issued  to  members  of  the  Com- 
munications Workers  of  America  there. 

Legally,  it  was  understood,  the  union  is  pro- 
hibited from  striking  before  Sept.  30.  The 
dispute  is  over  wages  and  other  benefits. 

The  local  represents  about  2,000  workers,  in- 


Builds  Telecasts  that  Build  Sales 


1  .  WOC-TV  builds  sales  because  this  station  has 
I  ST  accumulated  5  years  "know-how"  in  pro- 
gramming for  viewers  of  the  Quint-Cities  area. 
From  October  31,  1949  until  "live"  network  became 
available  in  Davenport,  September  30,  1950,  WOC- 
TV  produced  most  of  its  own  programs.  This  11 
months  experience  is  paying  off  BIG  today  with 
the  station  producing  75  to  80  "live"  local  telecasts 
each  week— the  type  of  telecasts  that  have  SPON- 
SOR appeal  because  they  have  AUDIENCE  appeal. 
And  this  excellent  local  fare  is  augmented  with 
a  complete  booking  of  NBC-TV  programs. 

2- J  WOC-TV  builds  sales  because  this  station, 
na  operating  on  Channel  6,  telecasts  with  MAX- 
IMUM power  (100,000  watts  video)  from  a  NEW 
625-foot  tower.  Its  "good  picture"  coverage  en- 
compasses 39  Iowa  and  Illinois  counties — 39  coun- 
ties that  have  tremendous  buying  power  and  the 
will  to  use  it.  .  .  . 

Population   .    1,543,700 

Families    477,910 

TV  Homes— 3/1/54    264,811 

Effective  Buying  Income  $2,455,549,000 

Per  Capita  .    $1,590 

Per  Family   $5,565 

Retail  Sales  ..  .$1,859,761,000 

It's  "know-how"  and  "power"  that  does  it — the 
"know-how"  to  stimulate  the  buying  urge  of 
people  in  the  Quint-Cities  area — the  "power"  to 
take  this  "know-how"  into  the  TV  set-owner's 
home.  Let  WOC-TV  show  you  that  this  "know- 
how"  and  "power"  can  write  a  successful  sales 
story  for  your  product  or  services.  Your  nearest 
F  &  P  office  has  the  facts — or  write  us  direct. 

Col.  B.  J.  Palmer,  presiJent   •    Ernest  C.  Sanders,  resident  manager 

BETTENDORF  AND  DAVENPORT 
IN  IOWA 
ROCK  ISLAND.  MOLINE 
AND  EAST  MOLINE 
IN  ILLINOIS 

The 

QUINT  CITIES 


WOC-TV  Channel  6 
Davenport,  Iowa 
Free  &  Peters,  Inc. 

Exclusive  Notional  tepreMntsrhnv* 


Broadcasting   •  Telecasting 


September  20,  1954     •    Page  85 


PERSONNEL  RELATIONS 


EDUCATION 


eluding  long  distance  operators  and  plant  per- 
sonnel who  handle  connections  and  complex 
switching  of  radio-tv  network  programs,  as  well 
as  teletype  service. 

Illinois  Bell  Telephone  Co.  and  the  parent 
AT&T  is  charged  with  refusal  to  bargain  on 
union  demands.  The  ballot  was  being  taken  by 
mail  vote. 

Four- Year  Agreement  Signed 
By  IATSE  With  RCA,  Altec 

AGREEMENT  has  been  reached  for  a  new 
four-year  contract  covering  sound  service  en- 
gineers employed  by  RCA  and  the  Altec  Service 
Corp.,  it  was  announced  jointly  last  week  by 
the  companies  and  the  International  Alliance 
of  Theatrical  State  Employes  (AFL). 

The  new  agreement,  retroactive  to  Aug.  22, 


provides  for  a  5%  pay  increase,  bringing  the 
basic  scale  of  soundmen  up  to  $136.50,  with 
the  salary  of  those  covering  more  than  one 
geographical  area  raised  to  $159.43.  Provision 
also  is  made  for  reducing  the  work  week  from 
48  hours  to  44  hours  for  a  two-year  period, 
after  which  it  will  be  cut  further  to  40  hours. 
It  is  understood  that  nearly  500  men  will  be 
covered  by  the  new  contract. 

PERSONNEL  RELATIONS  SHORTS 

Wisconsin  Broadcast  Engineers,  Local  Union 
No.  715,  Milwaukee,  affiliated  with  IBEW,  is 
conducting  school  for  members  with  Dr.  lohn 
E.  lacobs,  manager,  advanced  development 
laboratory,  General  Electric  Co.,  same  city,  as 
lecturer.  Purpose  is  to  meet  advanced  technical 
knowledge  required  by  advent  of  color  tv. 


a  typical 

TEXA 


UNBORN  SABLE 


MINK  LINED 


CHAMPAGNE 


One  might  get  this  impression  from  all  the  publicity  about  Texas  millionaires.  Yes, 
there  are  a  lot  of  millionaires  but  also  there  are  a  great  many  average  people.  As 
a  matter  of  fact  there  are  4,135,752  in  the  combined  KMAC-KLBS  coverge  area. 


5000  WATTS 
ON  630 
IN  SAN  ANTONIO 


KLBS, 


5000  WATTS 

ON  610 
IN  HOUSTON 


DR.  TAYLOR 


WTTW  (TV)  NAMES 
TAYLOR  EXEC.  DIR. 

'Institutional'  advertising  plan 

reiterated    by    president  of 

Chicago's  educational  station. 

APPOINTMENT  of  lohn  W.  Taylor,  former 
UNESCO  official  and  president  of  the  U.  of 
Louisville,  as  executive  director  of  WTTW 
(TV),  Chicago's  prospective  non-commercial, 
educational  outlet, 
was  announced  last 
week. 

Dr.   Taylor,  spe- 
cialist in  "radio-as- 
sisted correspond- 
ence   courses"  and 
pioneer  in  university 
tv  credit  courses,  is 
expected  to  assume 
his  duties  sometime 
this    week.  WTTW 
hopes  to  start  opera- 
tion on  ch.  11  some- 
time next  year.  Dr. 
Taylor's  appoint- 
ment was  announced  by  Edward  L.  Ryerson, 
president  of  the  Chicago  Educational  Tele- 
vision Assn.,  permittee  of  ch.  11,  at  a  news  con-  I 
ference  Tuesday  when  Mr.  Ryerson  acknowl-  j 
edged  that  WTTW  probably  will  accept  some  ! 
form  of  "institutional"  advertising  by  large  II 
corporations  in  connection  with  high-budgeted  \ 
program  productions. 

Conceding  that  the  FCC  prohibits  the  sale  | 
of  commercial  time  by  non-commercial,  edu- 
cational stations,  Mr.  Ryerson  said  he  felt  such 
advertising  could  be  permitted  providing  "no 
mention  is  made  of  the  product"  of  the  par- 
ticular corporation.  But,  he  added,  FCC's  ruling 
on  this  subject  would  have  to  be  studied  more 
carefully  before  the  practice  is  initiated. 

Corporations  would  be  permitted  to  "finance" 
larger  productions — say,  those  in  the  $100,000 
category — with  opening  and  closing  announce- 
ments to  the  effect  that  the  program  "now 
being  seen  is  being  brought  to  you  through  the 
courtesy"  of  such  and  such  a  firm.  But  even  so, 
Mr.  Ryerson  added  later,  such  munificent  dona- 
tions probably  won't  account  for  a  "major 
source"  of  overall  financing. 

Dr.  Taylor,  former  deputy  director-general 
of  the  United  Nations  Educational,  Scientific 
and  Cultural  Organization,  will  be  permitted 
to  select  his  own  staff,  including  a  program 
director.  Total  of  $890,000  of  a  necessary 
$1,100,000  to  set  up  and  operate  the  station 
for  two  years  has  been  raised  to  date.  Best 
guess  for  a  target  date  is  spring  1955. 

Among  the  methods  of  future  financing  fori 
WTTW  under  consideration  are  those  involving! 
annual  subscribers,  school  board  contributions, 
fees  for  credit  courses  and  contributions  fromj 
foundations  and  industry  organizations.  Contri-i 
tuitions  are  deductible  for  federal  income  tax 
purposes,  according  to  WTTW. 

Raytheon  Donates  Equipment  \ 

DONATION  of  new  microwave  relay  equip- ! 
ment  by  Raytheon  Mfg.  Co.,  Waltham,  Mass.,  | 
to  educational  station  WGBH-TV  Boston, 
Mass.,  has  been  announced  by  Ralph  Lowell, 
trustee  of  Lowell  Institute  and  president  of 
WGBH  Educational  Foundation.  Mr.  Lowell 
said  WGBH-TV  engineers  are  preparing  to  in- 
stall the  equipment  which  will  link  studios  in 
Cambridge  with  the  transmitter  on  Great  Blue 
Hills,  10  miles  away. 


Page  86    •    September  20,  1954 


Broadcasting 


Telecasting 


TELECASTING 


Reprints  of  articles 
inq  In  Uils  section 
art  available 
cost  Write  to 

la  •  TCLICAVMN* 


ures 


GREEN  BAY  PACKERLAND 


Millionaires  and  mechanics  who  could  afford  tall  antennas  and 
super  boosters  used  to  overlord  the  Packerland  peasants  who 
couldn't  see  TV  for  snow.  But  in  August  1954  white  knights 
carrying  the  NBC  banner  rode  throughout  the  area  with  great 
tidings:  "Channel  11  is  on  the  air!  Now  you  can  enjoy  the 
programs  of  your  choice!" 

Now  Packerland  viewers  with  their  $159.50  sets  and  rabbit  ears 
tune  to  Channel  11  and  smile  smugly  as  the  tall'  antennas  come 
crashing  to  the  ground.  Everybody's  watching  for  you  to  "Come 
Eleven"  on  Packerland's  most  powerful  station. 


IN   GREEN   BAY  PACKERLAND 


WMBV  """ll 


TELEVISION 


MARINETTE 


WISCONSIN 


GREEN  BAY:  MILWAUKEE 
Phone  HEmlock  5-9389  Phone  WOodruff  4-3587 

National  Representatives 

VENARD,  RINTOUL  &  McCONNELL,  Inc. 
New  York     -     Chicago    -    Los  Angeles     -     San  Francisco    -  Boston 


Advertisement 


The  Unsung  Hero 
of  Automotive 
Progress 

by 

CHARLES  F.  KETTERING 


In  this  nation  on  wheels,  I  think  ev- 
eryone is  well  aware  of  the  amazing 
progress  made  by  the  automobile 
industry  in  the  last  quarter-century. 
You  only  have  to  get  behind  the 
wheel  of  one  of  today's  powerful 
and  efficient  cars  to  see  how  far 
we've  come. 

But  there  is  an  important  fact  you 
may  not  realize— but  one  which  we 
in  the  automobile  industry  never 
forget:  In  all  of  these  years  of  great 
progress  we've  had  a  vital  working 
partner.  I'm  talking  about  the  con- 
stantly improved  gasolines  devel- 
oped by  America's  oil  companies. 

To  the  eye,  today's  gasoline  looks 
much  like  the  gasoline  of  the  1920's. 
But  inside  —  chemically  —  there  has 
been  a  world  of  change,  all  of  it  for 
the  better!  For  the  truth  is  that  to- 
day's gasoline,  by  every  measure  of 
performance  and  economy,  is  50% 
better  than  the  gasoline  of  the  twen- 
ties. Think  what  this  means  to  you. 
Yes,  2  gallons  of  today's  gasoline  ac- 
tually do  the  work  3  did  then. 

And  equally  important  in  these 
days  of  high  prices,  the  price  of  this 
superior  gasoline  is  just  about  the 
same  as  it  was  in  1925  — only  the 
taxes  are  higher. 

To  the  automotive  industry,  con- 


stantly increasing  gasoline  quality 
has  been  all-important,  because  it 
has  allowed  us  to  build  more  power- 
ful and  more  efficient  engines  just  as 
fast  as  we  were  able.  The  oilmen 
have  never  failed  us— when  we  come 
up  with  an  advanced  engine  design, 


they  are  ready  with  the  proper  fuel 
to  power  this  engine  efficiently  and 
economically. 

To  me,  this  proves  once  again  the 
wonders  that  come  from  keen  com- 
petition in  our  free  enterprise  sys- 
tem. You  see,  the  increase  in  gasoline 
quality  is  a  direct  result  of  the  in- 
tensive competition  for  your  busi- 
ness among  America's  oil  companies. 
Every  company  knows  that  the  only 
way  to  win  or  keep  business  is  to 
continually  offer  you  new,  improved 
products  at  the  lowest  possible  price. 

As  long  as  this  competition  con- 
tinues, there  is  no  way  to  predict 
what  tomorrow's  gasoline  will  be 
like  — except  that  it's  sure  to  be  even 
better.  Just  as  automobile  compa- 
nies are  experimenting  with  dream 
cars  of  tomorrow,  oilmen  are  spend- 
ing millions  to  develop  radically  im- 
proved fuels  to  power  them.  So  the 
next  time  you  get  a  thrill  out  of  the 
power  of  a  '54  car,  give  some  credit, 
too,  to  the  gasoline— the  unsung  hero 
of  your  driving  pleasure.  And  remem- 
ber—tomorrow  it  will  most  likely  be 
even  better! 


Charles  F.  Kettering,  a  director  and  research  consultant  of  General  Motors,  has 
played  an  important  role  in  America's  automotive  progress  for  over  40  years.  The 
inventor  of  the  self-starter,  he  is  also  identified  with  such  important  automotive 
developments  as  tetra-ethyl  lead,  four  wheel  brakes  and  safety  glass. 


This  is  one  of  a  series  of  reports  by  outstanding  Americans  who  were  invited  to  examine  the  job  being  done  by  the  U.  S.  oil  industry. 
This  page  is  presented  for  your  information  by  The  American  Petroleum  Institute,  50  West  50th  Street,  New  York  20,  N.  Y. 


Page  88    •    September  20,  1954 


Broadcasting   •  Telecasting 


PHILIPS  AND  RCA: 
HOW  THEY  COMPARE 


THE  AMERICAN 


GETS  MUCH  MORE  OUT  OF  ITS  INVESTMENT 


SUCCINCT  SUMMARY  of  the  differences 
between  the  operation  of  big  business — 
specifically,  big  electronics  manufacturing 
business — in  this  country  and  abroad  is  pro- 
vided by  the  table  below,  a  financial  com- 
parison of  America's  RCA  and  Europe's 
Philips  (full  name:  N.  V.  Gloeilampenfbriek 
Philips,  Eindhoven,  The  Netherlands). 

Noteworthy  are  these  facts: 

Philips,  with  total  assets  of  $515  million, 
had  sales  of  $424  million.  RCA,  with  total 
assets  of  $532  million,  had  sales  of  $853 
million,  or  nearly  twice  the  volume  from 
only  slightly  more  funds. 

Both  companies  had  about  the  same 
amount  invested  in  net  plant.  Philips'  in- 
ventory, however,  was  40%  larger  than 
RCA's  despite  its  50%  lower  sales  volume. 
Also,  Philips'  investment  in  accounts  re- 
ceivable was  as  large  as  RCA's  with  only 
half  the  sales,  highlighting  European  prob- 
lems of  collection  and  slow  turnover. 

RCA  earned  a  return  of  9.6%  of  its  total 
funds;  Philips  earned  only  6.6%.  However, 
RCA's  net  of  $35  million  was  only  4.1% 
of  sales,  while  the  Philips'  net  of  $23  mil- 
lion was  5.5%  of  sales. 

The  most  startling  disclosure  of  the  com- 
parison, however,  is  in  the  funds  charged 
to  wages,  salaries  and  employe  benefits.  The 
$149  million  expended  by  Philips  and  the 
S300  million  spent  by  RCA  in  this  way  each 
amounts  to  35.2%  of  gross  sales.  But  in 
Philips'  case,  the  sum  was  distributed  among 
106,000  employes,  to  RCA's  61,000,  giving 
the  average  Philips  employe  $1,405.66  for 
the  year,  compared  to  $4,918.03  for  the 
average  worker  at  RCA.  The  1953  sales 
productivity  per  average  employe  was 
$4,000.00  for  Philips,  $13,983.61  for  RCA. 
Philips'  share  of  profit  (before  taxes)  per 
employe  was  $427.67;  RCA's  was  $1,187.49. 

In  other  words,  RCA's  average  wage  and 
sales  productivity  per  employe  were  more 
than  three  times  as  large  as  Philips'  and  the 
average  net  profit  before  taxes  per  employe 
(for  Philips  only  was  about  one-third  that 
achieved  by  RCA. 

'  Broadcasting   •  Telecasting 


1   Sales  and  Profit  Comparison 

PHILIPS 

DC  A 

Sales 

$423,545,000 

$853,054,000 

Profit  Before  Taxes 

$  45,433,000 

$  72,437,000 

%  to  Sales 

10.7% 

8.5% 

Profit  After  Taxes 

$  23,161,000 

$  35,022,000 

%  to  Sales 

5.5% 

4.1% 

Effective  Tax  Rate 

49.0% 

51.7% 

II  How  1953  Sales  Dollar  was  applied:  $ 

% 

$ 

% 

Material  and  Services 

205,758,000 

48.6 

456,331,000 

53.5 

Wages,  Salaries  and  Benefits 

149,078,000 

35.2 

300,239,000 

35.2 

Depreciation 

17,857,000 

4.2 

15,174,000 

1.8 

Interest  Paid 

5,420,000 

1.3 

4,631,000 

0.5 

Taxes 

22,272,000 

5.2 

41,657,000 

4.9 

Dividends  Declared 

9,679,000 

2.3 

24,253,000 

2.8 

Reinvested  in  Business 

13,481,000 

3.2 

1 0,769,000 

1.3 

TOTAL 

423,545,000  100.0 

853,054,000 

00.0 

III  Balance  Sheet  Comparison 

Assets 

Cash  and  Securities 

83,381,000 

16.2 

147,095,000 

27.7 

Receivables 

122,842,000 

23.8 

124,271,000 

23.4 

Inventories 

152,314,000 

29.6 

108,180,000 

20.3 

Other 

6,061,000 

1.2 

8,564,000 

1.6 

Total  Current  Assets 

364,598,000 

388,110,000 

Investments  in  Subsidiaries 

14,316,000 

2.8 

5,409,000 

1.0 

Net  Fixed  Assets 

135,805,000 

26.4 

134,182,000 

25.2 

All  Other  Assets 

4,299,000 

0.8 

TOTAL  ASSETS 

514,719,000  100.0 

532,000,000 

100.0 

Liabilities 

Total  Current  Liabilities 

163,492,000 

31.8 

159,170,000 

29.9 

Long  Term  Debt 

100,182,000 

19.5 

150,000,000 

28.2 

Deferred  Income  on  Installment 

Contracts 

7,111,000 

1.3 

Net  Worth 

251,045,000 

48.7 

215,719,000 

40.6 

Total  Liabilities  &  Net  Worth 

514,719,000  100.0 

532,000,000 

100.0 

Net  Working  Capital 

$201,106,000 

$228,940,000 

Current  Ratio 

9.2% 

2.4% 

%  Return  on  Net  Worth 

9.2% 

16.2% 

%  Return  on  Net  Worth  Plus 

Long  Term  Debt 

6.6% 

9.6% 

Number  of  Employes 

106,000 

61,000 

Philips  consolidated  figures 

have  been  converted  from 

guilders  to 

dollars  at  a  rate  of  3.78  to  the  dollar 

(26.45<Z). 

September  20,  1954    •    Page  89 


BRITISH  COMMERCIAL  TV: 
ITS  LEGAL  BUT  LAGGING 


by  Richard  Pack 


LONDON — After  many  months  of  sizzling 
debate  in  and  out  of  Parliament,  of  thun- 
dering editorials  and  indignant  letters-to- 
the-editor,  of  thumping  propaganda  cam- 
paigns pro  and  con,  and  of  partisan  mon- 
keyshines  in  which  even  Dave  Garroway's 
J.  Fred  Muggs  became  a  central  figure,  the 
British  commercial  television  bill  is  now 
law.  It  was  a  battle  waged  with  all  the  pub- 

!  licity  and  passion  of  a  major  election  cam- 
paign. Now  at  long  last,  British  advertisers 

;  are  going  to  be  able  to  use  this  most  potent 

j  of  all  media,  and  British  tv  audiences  are 
going  to  have  a  program  alternative  to  the 
BBC.  But  for  agencies,  advertisers  and 
programmers,  this  is  only  the  beginning. 
^  Ahead  are  enough  headaches,  hard  work 
and  hassles  to  make  even  the  life  and  hard 
times  of  an  American  uhf  operator  in  the 
heart  of  New  York  look  easy. 

Britannia  has  set  up  an  Independent  Tele- 
vision Authority  to  rule  the  tv  waves  com- 
mercially, but  exactly  what  some  of  these 
rules  mean  is  still  open  to  controversy, 
clarification  and  the  testing  of  time.  The 
tv  act  is  spiked  with  so  many  restrictions  on 
advertising  and  program  content  that  com- 
mercial tv  may  have  some  rough  sailing 
until  some  of  the  generalities  of  the  new 
law  are  realistically  and  empirically  inter- 
preted by  actual  on-the-air  operations. 

Like  the  BBC,  the  ITA  comes  under  the 
supervision  of  the  Postmaster-General,  who 

:'  appoints  the  new  Authority's  chairman,  dep- 
uty chairman,  and  not  fewer  than  five  nor 
more  than  eight  other  members.  Unlike 
BBC,  it  will  get  its  revenue  mostly  from  ad- 
vertising, although  it  will  get  some  govern- 

;  ment  subsidy,  too.  The  ITA  is  set  up  as  a 
parallel  organization  to  BBC,  and  as  a  BBC 
competitor.  But  ITA,  although  it  is  going 
to  be  involved  in  the  business  of  television 
broadcasting,  is  not  a  private  enterprise 
venture.  Apparently,  the  British  govern- 
ment decided  to  cut  its  commercial  cake  and 
eat  it,  too,  by  finally  authorizing  commercial 
video  but  still  keeping  it  essentially  a  gov- 
ernment institution. 

In  mid-August  the  Postmaster-General  ap- 
pointed seven  men  and  two  women  as  mem- 
bers of  the  ITA.  So  far  as  is  known  none 
had  broadcasting  experience.  Last  week  the 
ITA  appointed  Sir  Robert  Brown  Fraser — 

Broadcasting    •  Telecasting 


who  doesn't  own  a  television  set — as  the 
ITA  director  general.  Sir  Robert  is  a  former 
newspaperman  who  has  been  directing  the 
British  government's  Central  Office  of  In- 
formation. 

The  ITA  and  its  director  general  will, 
in  effect,  be  both  the  landlords  and  police- 
men of  commercial  tv  in  Great  Britain.  The 
ITA  will  own  transmitters,  but  it  will  not 
own  any  studios  or  its  own  production 
facilities.  Only  under  special  circumstances 
will  it  produce  any  programs  on  its  own. 
Its  main  task,  aside  from  providing  chan- 
nels and  transmitters,  will  be  to  patrol — and 
very  strictly — the  programs  and  advertising 
of  the  commercial  broadcasts. 


ABOUT 
THE 

AUTHOR 


Mr.  Pack  wrote  this  article  on  a  B»T 
assignment  while  in  Europe  before 
taking  up  his  new  and  present  post  as 
national  program  manager  of  West- 
inghouse  Broadcasting  Co.  A  veteran 
broadcaster,  Mr.  Pack  was  formerly 
program-operations  director  of  NBC's 
WNBC-WNBT  (TV)  New  York  and 
before  that,  program  director  of 
WNEW  New  York. 


The  ITA,  then,  is  a  kind  of  British  FCC, 
but  with  more  powers  and  privileges  than 
our  FCC.  Imagine  an  FCC  that  owned  all 
the  commercial  tv  transmitters  in  the  United 
States,  and  you  get  an  idea  of  what  the  ITA 
is  like. 

So  who  provides  the  programs?  That's 
where  the  "program  contractor"  enters  the 
picture.  And  at  this  moment  the  picture  is 
still  a  little  fuzzy.  According  to  the  law, 
these  program  contractors  will  furnish  all, 
or  most  of  the  programs  for  the  stations 


and  network  of  the  ITA.  They  will  use  their 
own  talent,  production  facilities,  cameras 
and  studios,  and  they  will  pay  the  ITA  for 
use  of  the  transmitters  and  their  contract 
"franchises."  In  general,  ITA  will  produce 
programs  itself  only  on  special  occasions, 
if  the  contractors  cannot  provide  certain 
programs  the  ITA  needs. 

The  contractors  will  sell  time,  or  more  ac- 
curately, announcements  around  the  pro- 
grams they  produce.  This  means  that  ad- 
vertisers and  agencies  will  be  doing  busi- 
ness with  the  contractors,  not  ITA.  But 
the  ITA  has  not  decided  yet  just  how  many 
program  contractors  there  will  be,  and  how 
the  air  time  will  be  organized  and  divided 
among  them. 

At  the  start  of  commercial  telecasting — 
which  optimists  expect  by  late  spring  of 
1955 — there  will  be  three  stations,  one  each 
in  Birmingham,  Manchester  and  London, 
linked  together  as  a  national  network.  Since 
the  television  law  only  broadly  defines  the 
functions  of  the  contractors,  the  newly- 
appointed  members  of  the  ITA  soon  will 
have  to  make  some  important  decisions 
about  who's  going  to  program  what,  where 
and  when. 

There  are  several  conflicting  proposals, 
and  a  great  deal  of  private  and  public  de- 
bate. If  the  controversy  is  not  as  violent  as 
that  which  preceded  the  passage  of  the  tv 
act,  it  is  in  many  ways  just  as  important  to 
determining  the  shape  of  things  to  come 
on  the  screens  of  British  tv  receivers. 

One  camp  proposes  that  each  station's 
programming  be  assigned  exclusively  to  one 
contractor.  This  kind  of  set-up,  however 
(so  its  opponents  argue),  would  give  the 
contractor  in  London  almost  monopolistic 
dominance  of  shows — because  most  of  the 
programs  would  originate  in  the  capital — 
and  eventual  commercial  dominance  be- 
cause of  the  richness  of  the  London  market. 

Another  plan  is  to  divide  the  entire  pro- 
gramming between  two  contractors,  who 
both  would  program  the  commercial  network 
out  of  London.  These  two  contracting  com- 
panies would  then  program  alternately.  One 
idea  is  for  them  to  program  on  alternate 
days  (as  if  in  the  States,  Monday  were  to  be 
exclusively  reserved  for  NBC,  Tuesday  for 
CBS,  Wednesday  for  NBC,  etc.).  This  is 

September  20,  1954    •    Page  91 


said  to  be  the  system  preferred  by  the  gov- 
ernment. The  other  scheme  is  for  the  two 
companies  to  equally  divide  up  each  day, 
with  alternating  blocks  of  time  for  each. 
While  such  a  two-company  system  would 
provide  for  competition  at  the  main  point 
of  program  origination,  opponents  of  this 
plan  maintain  that  it  would  give  London  a 
monopoly  of  the  network,  without  allowing 
the  other  cities  to  reflect  on  the  air  their 
own  tastes  and  interests. 

In  the  first  phase  of  ITA  operations,  there 
will  probably  be  no  local  program  origina- 
tions. It  will  be  strictly  a  national  network 
service.  Local  originations  will  be  added 
later,  as  more  stations  join  the  network  and 
the  system  of  programming,  production  and 
advertising  has  had  enough  practical  testing. 

No  matter  which  method  of  operation  for 
the  contractors  is  decided  upon  finally,  the 
program  contractors  (or  program  com- 
panies as  they  are  more  popularly  called) 
are  going  to  be  tremendously  important  in 
the  British  commercial  tv  world.  They 
should  not  be  defined  as  British  coun- 
terparts of  our  own  American  package  pro- 
ducers. The  British  program  companies  will 
resemble  more  closely  our  own  station 
licensees,  since  they  will  program  either 
entire  stations  or  large  segments  of  time. 

Whether  there  will  be  two,  three,  or  ten 
program  contractors,  the  television  act  makes 
it  very  clear  and  certain  that  advertisers  and/ 
or  their  agencies  will  have  nothing  to  do 
with  the  programming  of  British  commercial 
television.  The  act  is  very  firm  on  that  point: 
"Nothing  shall  be  included  in  any  pro- 
grammes broadcast  by  the  Authority, 
whether  in  an  advertisement  or  not,  which 
states,  suggests  or  implies,  or  could  reason- 
ably be  taken  to  state,  suggest  or  imply, 
that  any  part  of  any  programme  broadcast 
by  the  Authority,  which  is  not  an  adver- 
tisement, has  been  supplied  or  suggested  by 
any  advertiser.  .  ." 

Cowcatchers  &  Hitch-Hikers 

So  when  commercial  tv  finally  takes  to 
the  English  air,  you  will  never  hear,  "This 
is  the  Austin  cars  show — brought  to  you  by 
Austin  Motors,"  or  words  to  that  effect.  The 
sponsor's  commercials  will  be  more  in  the 
nature  of  spot  announcements,  at  the  open- 
ing and  end  of  programs,  ".  .  .  or  in  natural 
breaks  therein."  What  a  "natural  break" 
may  be,  only  time  and  ITA  will  tell.  In 
short,  the  line  between  program  and  com- 
mercial will  be  so  rigidly  drawn  that  the 
sponsor's  messages  will  be  no  more  than  a 
cowcatcher  and  hitch-hiker  to  each  show. 

Commercials  must  not  take  up  more  than 
six  minutes  in  any  one  hour.  Political  par- 
ties are  not  allowed  to  buy  time.  All  give- 
away programs  are  taboo.  So  are  sponsored 
religious  programs.  Continuing  concern 
with  advertising  standards,  religious  pro- 
grams and  childrens'  programs  is  reflected 
in  the  fact  that  the  tv  act  sets  up  three 
special  advisory  committees,  one  for  each  of 
these  areas. 

There  are  also  a  great  many  restrictions 
in  actual  programming,  quite  apart  from  ad- 
vertising considerations,  and  these  the  ITA 
will  be  called  upon  strictly  to  enforce.  Some 
of  these  do's  and  don'ts  though  are  so  vague 
and  lofty  that  they  are  certain  to  produce 
varying  interpretations,  conflicting  judg- 
ments and  work  for  lawyers.  For  example, 

Page  92    •    September  20,  1954 


the  law  says  that  "it  shall  be  the  duty  of 
the  Authority  to  satisfy  themselves  that  so 
far  as  possible  the  programmes  broadcast  by 
the  Authority  comply  with  the  following 
requirements  .  .  .  that  the  programmes 
maintain  a  proper  balance  in  the  subject- 
matter  and  a  high  general  standard  of  qual- 
ity ..  .  that  a  proper  proportion  of  the  films 
and  other  recorded  matter  included  in  the 
programmes  is  of  British  origin  .  .  .  that  the 
programmes  broadcast  from  any  station  or 
stations  contain  a  suitable  proportion  of 
matter  calculated  to  appeal  specially  to  the 
tastes  and  outlook  of  persons  served  by  the 
station  or  stations  .  .  .  the  amount  of  time 
given  to  advertising  in  the  program  shall  not 
be  so  great  as  to  detract  from  the  value  of 
the  programme  as  a  medium  of  entertain- 
ment, instruction  and  information." 

At  the  start  of  commercial  operations,  for 
some  time  there  will  be  no  local  advertising 
— only  national  network  commercials.  How- 


LIMITED  FUTURE? 

A  PIONEER  U.  S.  radio  and  television 
time  salesman  thinks  commercial  tele- 
vision in  England  will  bring  only 
"limited  financial  returns."  Joseph  J. 
Weed,  president  of  Weed  Television, 
national  station  representative  firm, 
predicts  that  British  tv  advertisers  will 
find  themselves  strait-jacketed  by  tight 
controls  over  the  number  and  kinds  of 
commercials. 

■  "Tv  needs  big  money  just  to  break 
even,"  Mr.  Weed  said,  "and  sponsors 
won't  invest  heavily  in  programs  that 
don't  amply  advertise  their  wares,  serv- 
ices or  institutional  messages."  Mr. 
Weed  made  his  comments  at  the  time 
Parliament  approved  commercial  tv 
for  England  and  adopted  the  stricture 
against  program  sponsorship  in  favor 
of  spot  commercials  not  connected 
with  shows. 


ever,  the  tv  law  says,  "If  there  appears  to 
the  Authority  local  demand  to  justify  that 
course,  provision  shall  be  made  for  a  rea- 
sonable allocation  of  time  for  local  adver- 
tisements, of  which  a  suitable  proportion 
shall  be  short  local  advertisements." 

Penalties  for  violations  of  the  tv  act  by 
program  contractors  are  stiff.  In  fact,  they 
were  made  more  severe  in  the  final  amend- 
ment adopted  by  Parliament.  While  no  one 
will  be  sent  to  the  Tower  for  excess  com- 
mercialism or  other  offenses,  ITA  has  a  rate 
card  for  fines — 500  pounds  for  the  first  vio- 
lation, 1,000  pounds  for  the  second,  1,500 
pounds  for  the  third  and  those  thereafter. 
Additionally,  after  three  violations,  the  ITA 
may  withdraw  a  program  contractor's  con- 
tract. 

For  British  advertisers  and  their  agencies 
this  next  year  is  a  period  of  "back  to 
school."  From  top  executives  to  clerks, 
agencies  are  already  busy  studying  televi- 
sion advertising,  in  one  way  or  another — 
some  from  scripts  sent  over  from  the  States, 
many  from  American  kines,  and  others  by 
dispatching  expeditions  to  darkest  commer- 
cial New  York  or  Hollywood  to  pick  up 
first-hand  information  and  ideas  from  the 


natives. 

"Advertising  has  always  been  willing  to 
learn  new  lessons,  and  never  more  so  than 
today,"  editorializes  the  advertising  trade 
paper,  World's  Press  News.  "There  is  a 
lesson  to  be  learnt  quickly.  It  is  not  being 
taught  to  inexperienced  students  in  evening 
classes,  but  to  advertising's  top  men.  The 
subject  is:  "What  every  agency  chief  should 
know  about  sponsored  television." 

So  eager  are  admen  here  to  learn  the  tv 
facts  of  life  that  a  recent  invitation  showing 
of  some  experimental  commercials  in  a 
preview  theatre  drew  capacity  audiences  of 
top  agency  executives,  although  the  screen- 
ings were  held  at  a  time  when  (in  the  words 
of  one  adman)  ".  .  .  before  the  war,  most 
agency  chiefs  would  already  have  left  town 
for  weekends  in  the  country." 

Unfortunately,  the  learning  process  is 
handicapped  by  too  many  pupils  and  too 
few  teachers.  There  are  just  not  enough  men 
in  England  today  with  tv  production  ex- 
perience of  any  kind,  let  alone  commercial 
tv  know-how.  Some  of  the  big  agencies  are 
reported  to  have  an  expert  or  two  (import- 
ed from  the  U.S.A.  or  Canada,  or  at  least 
trained  there),  warming  up  in  the  bullpens 
and  ready  to  be  put  in,  once  the  commercial 
game  really  gets  underway. 

With  these  limitations  of  personnel  and 
experience,  it's  probable  that  for  many  agen- 
cies and  advertisers,  it  will  be  a  case  of  learn- 
ing their  tv  advertising  ABC's  by  trial-and: 
error,  by  actual  on-the-air  experience.  How- 
ever, there  are  quite  a  few  advertisers  and 
agencies  who  are  determined  wisely  not  to 
wait  for  the  actual  arrival  of  commercial 
tv  to  acquire  practical  experience  in  com- 
mercial production. 

A  large  number  of  agencies  actually  are 
already  producing  sample  commercials. 
These  are  designed  not  for  broadcast  but 
only  for  study  purposes.  As  each  "dummy" 
commercial  is  completed,  it  is  privately 
shown,  and  screened  over  and  over  again 
for  agency  personnel,  and  for  advertisers. 

Apparently,  they  are  learning  a  lot.  As 
one  advertiser  puts  it,  "We  prefer  to  make 
our  mistakes  off  the  air  this  way,  and  not  in- 
flict them  on  the  public." 

While  all  admen  here  are  excited  by 
the  prospects  and  potentials  of  the  new 
medium,  not  all  of  them  welcome  the  ad- 
vent of  commercial  video.  A  few  of  the  old- 
timers,  whose  entire  business  lives  have 
been  founded  on  the  printed  media,  would 
just  as  soon  the  march  of  electronic  progress 
left  them  alone  with  their  engravings.  They 
just  don't  want  any  trouble.  Things  are 
easier,  more  comfortable,  the  way  they  are. 

The  one  worry  most  admen  seem  to  share 
at  this  stage  is  fear  of  high  costs.  No  one 
knows  what  commercial  tv  is  going  to  cost 
the  advertiser  yet,  but  everyone  knows  it's 
going  to  be  expensive.  And  stories  of 
American  tv  costs  are  widely  circulated. 
Rates  will  be  set  by  the  program  contractors. 

Set  Conversion  Problem 
Like  uhf  in  America,  British  commercial 
television  also  faces  a  set  conversion  prob- 
lem. Most  tv  receivers  in  the  UK  are  single- 
channel  sets;  they  will  have  to  be  modified 
to  receive  the  programs  of  the  new  commer- 
cial stations.  Conversion  will  cost  about 
$20.  This,  together  with  the  fact  that  the 
network  starts  out  with  only  three  stations 

Broadcasting    •  Telecasting 


STUDIO  PREVIEW 


AGENCY  PREVIEW 


SPONSOR  PREVIEW 


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Before  any  TV  show  gets  into  living 
rooms,  there  are  many  previews.  It  means 
showings  at  the  studio,  then  at  the  agency, 
and  finally  at  the  sponsor's  office — not 
once,  but  more  than  once! 

But  multiple  previews  are  no  problem 
with  a  Kodascope  Pageant  Sound  Projec- 
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to  set  up,  thread,  and  operate. 

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Even  "off-position"  sound  tracks  sound 
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Service  is  no  problem,  either,  because 
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No  other  portable  16mm.  sound  pro- 
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a  modest  price.  The  newly  announced 
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Find  out  for  yourself  how  a  Pageant 
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ANALYSIS  AND  EDITING— The  Kodascope 
Analyst  Projector  was  designed  for  critical  study 
of  silent  16mm.  motion  pictures.  Its  heavy-duty 
reversing  mechanism  permits  instantaneous  and 
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projector  or  film.  Used  either  for  desk-top  view- 
ing or  standard  screen  projection,  it  features 
a  reversing  switch  for  remote  operation  plus 
a  Daylight  Viewer  built  into  the  case.  And,  like 
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ANYTHING  THAT  MOVES— On-the-spot  news 
events,  commercials— any  TV  movie  assignment 
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Broadcasting    •    Telecasting  September  20,  1954    •   Page  93 


reaching  only  50%  of  the  nation's  area, 
will  probably  keep  cost-per-thousand  up 
fairly  high,  until  more  stations  are  added. 
In  many  ways,  BBC  television  with  its  dozen 
stations  and  its  many  years  of  broadcasting 
experience  may  have  the  edge  on  its  com- 
mercial competitor  for  quite  a  while. 

However,  despite  these  handicaps,  most 
advertising  observers  feel  that  once  com- 
mercial tv  hits  England,  it  will  boom  quick- 
ly. Limited  hours  of  programming  and  lim- 
ited number  of  stations,  plus  the  restrictions 
on  commercials,  will  probably  make  good 
time  availabilities  scarce  very  soon.  As  a 
visiting  American  agency  executive  com- 
mented, "being  tv  time-buyer  for  an  English 
agency  ought  to  be  a  cinch." 

One  of  the  men  who  will  undoubtedly 
play  a  major  role  in  British  commercial 
television  is  Norman  Collins,  who  was  one 
of  the  leaders  of  the  crusade  for  commercial 
video. 

Mr.  Collins,  an  urbane,  distinguished- 
looking  man  in  his  late  forties,  who  was  once 
controller  and  program  chief  of  BBC  tv, 
is  a  rare  combination  of  intellectual  and 
showman.  He's  a  television  executive  by 
day;  at  night  he  writes  best-selling  novels 
like  Dulcimer  Street.  ("Some  people  read 
themselves  to  sleep;  I  write  myself  to  sleep 
•  •  •") 

Mr.  Collins  is  managing  director  of  the 
Associated  Broadcasting  Development  Com- 
pany Ltd.,  one  of  the  main  contenders  for 
an  assignment  as  a  program  contractor. 
While  Mr.  Collins  himself  will  not  discuss 
his  firm's  chances  of  getting  one  of  the 
contracts,  the  London  advertising  and  show 
business  fraternity  think  them  very  good 
indeed. 

Another  Collins  enterprise  is  High-Defini- 
tion Films  Ltd.;  he's  managing  director  of 
H-D,  an  organization  he  founded  some  three 
years  ago,  when  he  left  BBC.  It's  a  unique 


operation  whose  current  experiments  may 
have  significant  results  not  only  for  British 
tv,  but  for  video  producers  all  over  the 
world — and  eventually  even  for  the  motion 
picture  industry. 

In  a  small  suburban  film  studio,  High 
Definition  Films  for  the  past  few  months 
has  been  busy  turning  out  test  commercials 
for  leading  British  ad  agencies,  among  them 
Lintas  Ltd.,  J.  Walter  Thompson,  S.  H. 
Benson,  the  Winter  Thomas  Co.,  Masius  & 
Fergusson,  Service  Advertising,  and  Colman, 
Prentiss  &  Varley.  What  is  being  tried  out 
here  is  not  only  tv  advertising  technique, 
but  something  of  greater  importance  for 
the  film  and  television  industries — an  entire- 
ly new  way  of  producing  films. 

The  "commercials"  these  agencies  are 
making  at  the  Collins'  studios  are  not  made 
by  conventional  film  methods;  instead  of 
shooting  with  motion  picture  cameras,  the 
H-D  studio  produces  films  completely  elec- 
tronically, transcribing  its  pictures  onto 
35mm  film  by  a  new  kind  of  souped-up 
kinescope  process.  Only  tv  cameras  and 
facilities  are  used  here. 

The  H-D  system  which  was  developed  by 
Collins'  engineering  team,  headed  by  Ter- 
ence C.  MacNamara,  who  was  one  of 
BBC  television's  leading  technical  chiefs, 
produces  pictures  of  more  than  700  lines 
definition,  instead  of  the  525  lines  of  live 
American  tv,  and  the  405  lines  of  live  British 
tv.  The  quality  is  remarkably  good;  much 
sharper,  more  realistic  than  conventional 
kines.  In  fact,  it  takes  a  sharp  eye  to  dis- 
tinguish some  of  these  electronically-pro- 
duced films  from  those  turned  out  by  what 
some  day  may  be  called  "the  old-fashioned 
method." 

Scores  of  dry-run  commercials  have  al- 
ready been  shot  at  the  H-D  studios,  using 
this  new  process.  Agencymen  have  tested 
visual  ways  and  means  of  plugging  clothes, 


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Audio  oscillator;  noise  and  distortion  meter;  variable  gain  set  with  reference  meter;  fixed 
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proof  of  performance — all  for  $458.50.  A  well  planned  complete  kit  for  measuring 
from  microphone  input  to  transmitter  output.  Better  broadcasting  stations  will  use  this 
equipment  regularly  to  assure  top  quality  transmission.  In  stock  for  quick  delivery. 


kitchen  utensils,  biscuits,  gas  and  oil,  soap, 
autos,  cosmetics,  and  cigarettes.  Some  of 
these  pioneering  commercials  are  quite 
effective  by  American  standards;  others  tend 
to  be  over-produced  and  over-gimmicked, 
just  as  many  American  commercials  were  in 
the  first  days  of  tv. 

In  addition  to  shooting  experimental  com- 
mercials, H-D  also  has  made  a  half-hour 
dramatic  film,  which  was  produced  at  the 
Collins'  studios  by  BBC,  using  the  H-D 
technical  crews  and  facilities.  This  elec- 
tronically-produced tv  film  had  its  premiere 
on  BBC  tv  this  summer  and  was  widely 
acclaimed  by  critics  and  viewers.  The  re- 
viewer of  the  London  Daily  Mail  called  it 
".  .  .  .  a  presentation  almost  as  important  to 
tv  as  the  widescreen  to  the  cinema." 

With  careful  planning  and  plenty  of  dry 
rehearsal,  Mr.  Collins  asserts  that  his  studio 
can  shoot  one  complete  half-hour  dramatic 
tv  film,  plus  a  simple  quarter-hour  musical 
film  in  only  one  day's  shooting;  or  in  the 
same  time,  eight  to  ten  one-minute  film 
commercials.  He  also  claims  costs  consider- 
ably below  those  of  conventional  film  pro- 
duction methods. 

Currently,  Mr.  Collins  is  negotiating  with 
an  American  firm,  which  wants  to  set  up  a 
similar  studio  in  the  States.  H-D,  Mr.  Col- 
lins says,  does  not  want  to  go  into  the  busi- 
ness of  selling  its  equipment.  Basically,  it 
is  a  production  outfit,  and  if  other  com-' 
panies  want  to  use  the  H-D  system,  then 
Mr.  Collins  would  prefer  to  lease  them 
equipment.  He  confidently  expects  that  the 
H-D  method  will  be  widely  used  all  over 
the  world  not  only  for  making  tv  films,  but 
for  regular  theatrical  films  as  well. 

Although  Mr.  Collins  is  a  strong  advocate 
of  tv  film,  he  would  not  rely  entirely  on  film, 
if  he  were  to'  program  a  station  or  network. 
"About  fifty-fifty"  he  feels  is  the  correct 
balance. 

He  is  enthusiastic  about  the  impact  com- 
mercial tv  will  have  on  Great  Britain.  He 
has  to  quarrel  with  BBC  television,  for 
which  he  has  great  respect,  but  he  firmly  be- 
lieves that  there  must  be  a  "democracy  of 
the  dial,"  and  that  his  countrymen  should 
have  the  choice  of  several  alternative  pro- 
gram services. 

"The  freeing  of  television  from  monopoly 
control  will  be  the  biggest  shot  in  the  arm 
that  this  country  his  received  in  many  dec- 
ades," Mr.  Collins  says.  "The  whole  British 
way  of  life,  cultural  as  well  as  material,  is 
going  to  benefit  from  this  freedom;  of  that 
I  am  convinced." 

Mr.  Collins'  conviction  is  reflected  in  the 
opinions  of  many  tv  fans.  Writing  to  a  tv 
fan  magazine,  one  of  them  recently  summed 
up  the  sentiments  of  many  of  his  country- 
men: 

"Until  last  month,  I  refused  to  buy  a  tv 
set.  A  visit  to  the  U.S.A.  changed  my  mind. 
I  spent  several  weeks  viewing  sponsored  tv 
there.  In  my  hotel  room,  in  New  York,  for 
example,  I  had  tv  with  breakfast  and  ex- 
perienced the  joy  of  being  able  to  switch 
from  one  station  to  another  until  I  had 
found  a  programme  to  interest  me.  As  for 
the  advertisements  I  found  them  both  in- 
triguing and  amusing.  .  .  .  On  returning  to 
England,  I  promptly  bought  a  tv  set  with  a 
five-channel  switch.  I  am  looking  forward 
to  using  that  switch." 


GATES   RADIO   COMPANY,  QUINCY,  ILLINOIS 


Page  94    •    September  2Q,  1954 


Broadcasting   •  Telecasting 


Only  STEEL  can  do  so  many  jobs  so  well 


ClltS  Steel  Like  Butter!  This  modern  flame-cutting  equipment,  in  use  at  U.S.  Steel  Supply 
Division  warehouses,  can  follow  the  most  complicated  patterns  accurately  and  turn  out  finished 
shapes  of  steel  exactly  as  wanted.  Many  fabricators  of  steel  products  buy  their  steel  from  U.S. 
Steel  Supply,  and  have  it  cut  to  shape  before  it  is  delivered  to  them. 


A  42-Foot  Car-Bottom  Furnace 

heats  big  steel  ingots  like  this  up 
to  forging  temperature  at  U.S. 
Steel's  Homestead  Works.  But 
proper  heating  involves  a  great 
deal  of  skill  and  experience  on  the 
part  of  the  men  who  supervise  the 
process.  And  U.S.  Steel  Forgings 
Division  craftsmen  are  second  to 
none  in  expertness  at  their  vari- 
ous jobs.  Many  learned  their  skill 
from  fathers  and  grandfathers 
who  held  the  same  jobs  before 
them. 


UNITED  STATES  STEEL 

SEE  THE  UNITED  STATES  STEEL  HOUR.  It's  a  full-hour  TV  program  presented  every 
other  week  by  United  States  Steel.    Consult  your  local  newspaper  for  time  and  station. 


The  Spring's  The  Thing  that  gives  a 

Trampoline  its  unique  place  in  the  world 
of  exercise  and  entertainment.  Around  the 
edge  of  the  resilient  "bouncing"  surface, 
more  than  100  oil-tempered  springs,  care- 
fully designed  and  precisely  manufactured 
by  U.S.  Steel,  quietly  go  about  their  jobs 
of  supplying  the  "motive"  power  that  en- 
ables a  performer  to  bounce  and  leap  as 
high  as  26  feet. 


Golden  Triangle  .  Pittsburgh's  famous  bus- 
iness section  has  had  its  face  lifted  recently 
.  .  .  and  in  the  new  "Golden  Triangle" 
there's  still  a  lot  of  steel.  U.  S.  Steel 
has  fabricated  and  erected  more  than 
34,000  tons  of  structural  steel  for  new 
buildings  here  in  less  than  2  years.  Only 
steel  can  do  so  many  jobs  so  well. 


This  trade-mark  is  your  guide  to  quality  steel 


For  further  information  on  any  product  mentioned  in  this  advertisement,  write  United  States  Steel,  525  William  Penn  Place,  Pittsburgh  30,  Pa. 
AMERICAN  BRIDGE  . .  AMERICAN  STEEL  &  WIRE  and  CYCLONE  FENCE  . .  COLUMBIA-GENEVA  STEEL  . .  CONSOLIDATED  WESTERN  STEEL  . .  GERRARD  STEEL  STRAPPING  .  .  NATIONAL  TUBE 
OIL  WELL  SUPPLY  .  .  TENNESSEE  COAL  &  IRON  .  .  UNITED  STATES  STEEL  PRODUCTS  .  .  UNITED  STATES  STEEL  SUPPLY  .  .  Division,  of  UNITED  STATES  STEEL  CORPORATION,  PITTSBURGH 
UNITED  STATES  STEEL  HOMES,  INC.  •  UNION  SUPPLY  COMPANY  •  UNITED  STATES  STEEL  EXPORT  COMPANY  •  UNIVERSAL  ATLAS  CEMENT  COMPANY  4-1088 


3ROADCASTING    •  TELECASTING 


September  20,  1954    •    Page  95 


CAMPAIGNING 

FCC  LAYS  DOWN  THE  RULES  FOR  RADIO-TV 


RIGHTS  and  obligations  of  broadcast  stations 
in  use  of  their  facilities  by  qualified  candidates 
for  public  office  were  set  forth  by  FCC  last  week 
in  practical  question-and-answer  form. 

Highlighted  earlier  in  an  amendment  to  the 
Commission's  rules  and  regulations  [B*T,  Sept. 
13],  FCC  policy  regarding  political  broadcasts 
or  appearances  in  general  specifies  that  "any 
use  of  broadcast  facilities  by  a  legally  quali- 
fied candidate  for  public  office,  imposes  an 
obligation  on  licensees  to  afford  equal  oppor- 
tunities to  all  other  such  candidates  for  the  same 
office."  The  revised  policy  also  specifies  that 
political  candidates  may  buy  time  at  the  same 
rate  as  any  other  advertiser. 

Published  in  the  Federal  Register  Tuesday, 
FCC  has  offered  the  following  questions  and 
answers  to  clarify  its  policy: 
Q.  Does  Section  315  apply  to  one  speaking  for 
or  on  behalf  of  the  candidate,  as  contrasted 
with  the  candidate  himself? 
A.  No.    The  Section  applies  only  to  legally 
qualified  candidates.    Candidate  A  has  no 
legal  right  under  Section  315  to  demand 
time  where  B,  not  a  candidate,  has  spoken 
against  A  or  in  behalf  of  another  candidate. 
(Felix  v.  Westinghouse  Radio  Stations,  182 
F.  2d  1,  cert.  den.  333  U.  S.  876.) 
Q.  Where  time  has  been  afforded  to  a  party 
for  political  talks  by  non-candidates,  must 
a  request  for  time  by  spokesmen  for  another 
party  be  honored  under  Section  315? 
A.  No.  Section  315  affords  a  personal  right 
to  candidates  only  and  is  not  concerned  with 
parties,  as  such.  Idem. 
Q.  Do  the  provisions  of  Section  315  require 
stations  to  afford  equal  opportunities  in 
the  use  of  their  facilities  in  support  of  or  in 
opposition  to  a  public  question  to  be  voted 
upon  in  any  election? 
A.  No.  The  language  and  legislative  history  of 
Section  315  clearly  limit  the  application  of 
this  Section  to  legally  qualified  candidates 
for  public  office. 
Q.  If  a  legally  qualified  candidate  secures  air 
time  but  does  not  discuss  matters  directly 
related  to  his  candidacy,  is  this  a  "use"  of 
facilities  under  Section  315? 
A.  Yes.   Section  315  does  not  distinguish  be- 
tween the  uses  of  broadcast  time  by  a  candi- 
date, and  the  licensee  is  not  authorized  to 
pass  on  requests  for  time  by  opposing  candi- 
dates on  the  basis  of  the  licensee's  evalu- 
ation of  whether  the  original  use  was  or  was 
not  in  aid  of  a  candidacy.  (WMCA,  Inc.  7 
R.R.  1132.) 
Q.  Must  a  broadcaster  give  equal  time  to  a 
candidate  whose  opponent  has  broadcast  in 
some  other  capacity  than  as  a  candidate? 
A.  Yes.    For  example,  a  weekly  report  of  a 
Congressman  to  his  constituents  via  radio 
or  television  is  a  broadcast  by  a  legally 
qualified  candidate  for  public  office  as  soon 
as  he  becomes  a  candidate  for  re-election, 
and  his  opponent  must  be  given  equal  op- 
portunity for  time  on  the  air.    Any  "use" 
of  a  station  by  a  candidate,  in  whatever 
capacity,  entitles  his  opponent  to  "equal  op- 
portunities." (Station  KNGS,  7  R.R.  1130.) 
Q.  If  a  candidate  appears  on  a  variety  program 
for  a  very  brief  bow  or  statement,  are  his 
opponents  entitled  to  "equal  opportunities" 
on  the  basis  of  this  brief  appearance? 


A.  Yes.  All  appearances  of  a  candidate,  no 
matter  how  brief  or  perfunctory,  are  a  "use" 
of  a  station's  facilities  within  Section  315. 

Q.  If  a  candidate  is  accorded  station  time  for  a 
speech  in  connection  with  a  ceremonial  ac- 
tivity or  other  public  service,  is  an  opposing 
candidate  entitled  to  equal  utilization  of  the 
station's  facilities? 

A.  Yes.  Section  315  contains  no  exception  with 
respect  to  broadcasts  by  legally  qualified 
candidates  carried  "in  the  public  interest" 
or  as  a  "public  service."  It  follows  that  the 
station's  broadcast  of  the  candidate's  speech 
was  a  "use"  of  the  facilities  of  the  station 
by  a  legally  qualified  candidate  giving  rise  to 
an  obligation  by  the  station  under  Section 
315  to  afford  equal  opportunities  to  other 
legally  qualified  candidates  for  the  same  of- 
fice. (Letter  to  CBS  (WBBM),  dated  Octo- 
ber 31,  1952;  letter  to  KFI,  dated  October 
31,  1953.) 

Q.  If  a  station  arranges  for  a  debate  between 
the  candidates  of  two  parties,  or  presents  the 
candidates  of  two  parties  in  a  press  con- 
ference format  or  so-called  forum  program, 
is  the  station  required  to  make  equal  time 
•available  to  other  candidates? 

A.  Yes.  The  appearance  of  candidates  on  the 
above  types  of  programs  constitutes  a  "use" 
of  the  licensee's  facilities  by  legally  quali- 
fied candidates  and,  therefore,  other  candi- 
dates for  the  same  office  are  entitled  to 
"equal  opportunities."  (Letter  to  Harold 
Oliver,  dated  October  31,  1952;  Letter  to 
lulius  F.  Brauner,  dated  October  31,  1952.) 

Q.  Are  acceptance  speeches  by  successful  candi- 
dates for  nomination  for  the  candidacy  of  a 
particular  party  for  a  given  office,  a  use  by  a 
legally  qualified  candidate  for  election  to 
that  office? 

A.  Yes.  Where  the  successful  candidate  for 


nomination  becomes  legally  qualified  as  a 
candidate  for  election  as  a  result  of  the 
nomination.  (Progressive  Party,  7  R.R. 
1300.) 

Q.  How  can  a  station  know  which  candidates 
are  "legally  qualified"? 

A.  The  determination  as  to  who  is  a  legally 
qualified  candidate  for  a  particular  public 
office  within  the  meaning  of  Section  315  and 
the  Commission's  rules  must  be  determined 
by  reference  to  the  law  of  the  state  in  which 
the  election  is  being  held.  In  general,  a 
candidate  is  legally  qualified  if  he  can  be 
voted  for  in  the  state  or  district  in  which 
the  election  is  being  held,  and  if  elected, 
is  eligible  to  serve  in  the  office  in  question. 

Q.  Need  a  candidate  be  on  the  ballot  to  be 
legally  qualified? 

A.  Not  always.  The  term  "legally  qualified 
candidate"  is  not  restricted  to  persons  whose 
names  appear  on  the  printed  ballot;  the 
term  may  embrace  persons  not  listed  on 
the  ballot  if  such  persons  are  making  a 
bona  fide  race  for  the  office  involved  and 
the  names  of  such  persons,  or  their  electors 
can  under  applicable  law,  be  written  in  by 
voters  so  as  to  result  in  their  valid  election. 
The  Commission  recognizes,  however,  that 
the  mere  fact  that  any  name  may  be  written 
in  does  not  entitle  all  persons  who  may 
publicly  announce  themselves  as  candidates 
to  demand  time  under  Section  315;  broad- 
cast stations  may  make  suitable  and  reason- 
able requirements  with  respect  to  proof  of 
the  bona  fide  nature  of  any  candidacy  on 
the  part  of  applicants  for  the  use  of  facili- 
ties under  Section  315.  (Sections  3.190; 
3.290,  3.657;  Socialist  Labor  Party,  7  R.R. 
766;  Columbia  Broadcasting  System,  Inc.,  7 
R.R.  1189;  Press  Release  of  November  26, 
1941  (Mimeo  55732).) 

Q.  May  a  station  deny  a  candidate  "equal  op- 
portunity" because  it  believes  that  the  candi- 
date has  no  possibility  of  being  elected  or 
nominated? 

A.  No.  Section  315  does  not  permit  any  such 
subjective  determination  by  the  station  with 
respect  to  a  candidate's  chances  of  nomi- 
nation or  election.  (Columbia  Broadcasting 
System,  Inc.,  7  R.R.  1189.) 

Q.  May  a  person  be  considered  to  be  a  legally 
qualified  candidate  where  he  has  made  only 
a  public  announcement  of  his  candidacy  and 
has  not  yet  filed  the  required  forms  or  paid 
the  required  fees  for  securing  a  place  on  the 


Page  96    •    September  20,  1954 


Broadcasting   •  Telecasting 


ballot  in  either  the  primary  or  general  elec- 
tions? 

A.  The  answer  depends  on  applicable  state  law. 
In  some  states  persons  may  be  voted  for  by 
electorate  whether  or  not  they  have  gone 
through  the  procedures  required  for  getting 
their  names  placed  on  the  ballot  itself.  In 
such  a  state,  the  announcement  of  a  person's 
candidacy — if  determined  to  be  bona  fide — is 
sufficient  to  bring  him  within  the  purview  of 
Section  315.  In  other  states,  however,  can- 
didates may  not  be  "legally  qualified"  until 
they  have  fulfilled  certain  prescribed  pro- 
cedures. The  applicable  state  laws  and  the 
particular  facts  surrounding  the  announce- 
ment of  the  candidacy  are  determinatives. 
(Letter  to  Senator  Earle  C.  Clements,  dated 
February  2,  1954.) 

Q.  Must  a  station  make  time  available  upon  de- 
mand to  a  candidate  of  the  Communist 
Party,  or  a  candidate  who  is  a  member  of  the 
Communist  Party,  if  it  has  afforded  time  to 
that  candidate's  opponent  for  the  office  in 
question? 

A.  If  the  person  involved  is  a  legally  qualified 
candidate  for  the  office  he  is  seeking,  Section 
315  requires  "that  equal  opportunities"  be 
afforded  him.  It  will  be  recognized  that 
who  is  a  legally  qualified  candidate  is  de- 
pendent upon  federal,  state,  and  local  law 
pertaining  to  the  elective  process  and  is 
not  based  upon  provision  of  the  Communi- 
cations Act  of  the  Rules  of  the  Commission. 

The  question  of  the  specific  applicability 
of  these  principles,  in  the  light  of  the 
enactment  of  the  Communist  Control  Act  of 
1954,  to  candidates  of  the  Communist 
Party  or  who  are  members  of  the  Commu- 
nist Party  has  not  yet  been  determined. 

Q.  When  is  a  person  a  legally  qualified  candi- 
date for  nomination  as  the  candidate  for  a 
party  for  President  or  Vice  President  of  the 
United  States? 

A.  In  view  of  the  fact  that  a  person  may  be 
nominated  for  these  offices  by  the  conven- 
tions of  his  party  without  having  appeared 
on  the  ballot  of  any  state  having  presidential 
primary  elections,  or  having  any  pledged 
votes  prior  to  the  convention,  or  even  an- 
nouncing his  willingness  to  be  a  candidate, 
no  fixed  rule  can  be  promulgated  in  answer 
to  this  question.  Whether  a  person  so 
claiming  is  in  fact  a  bona  fide  candidate  will 
depend  on  the  particular  facts  of  each  situ- 
ation, including  consideration  of  what  ef- 
forts, if  any,  he  has  taken  to  secure  delegates 
or  preferential  votes  in  state  primaries.  It 
cannot,  however,  turn  on  the  licensee's  evalu- 
ation of  the  claimant's  chances  for  success. 
(Letter  of  May  28,  1952,  to  Julius  F.  Brau- 
ner.) 

Q.  What  public  offices  are  included  within  the 
meaning  of  Section  315? 

A.  Under  the  Commission's  rules  Section  315 
is  applicable  to  both  primary  and  general 
elections,  and  public  offices  include  all  of- 
fices filled  by  special  or  general  election  on 
a  municipal,  county,  state  or  national  level 
as  well  as  the  nomination  by  any  recognized 
party  as  a  candidate  for  such  an  office. 

Q.  May  the  station  under  Section  315  make 
time  available  to  all  candidates  for  one  office 
and  refuse  all  candidates  for  another  office? 

A.  Yes.  The  "equal  opportunity"  requirement 
of  Section  315  is  limited  to  all  legally  quali- 
fied candidates  for  the  same  office. 

Q.  If  the  station  makes  time  available  to  candi- 
dates seeking  the  nomination  of  one  party 
for  a  particular  office,  does  Section  315  re- 
quire that  it  make  equal  time  available  to 
the  candidates  seeking  the  nomination  of 
other  parties  for  the  same  office? 

A.  No,  the  Commission  has  held  that  while 
both  primary  elections  or  nominating  con- 
ventions and  general  elections  are  compre- 
hended within  the  terms  of  Section  315,  the 


STRENG 

TH 

all  the  way 

up 

TV  towers  must  be  specifically  engineered 
for  height,  weight  loads,  and  to  withstand 
high  winds.  Emsco  "Towers  of  Strength" 
have  the  advanced  design  and  superior  struc- 
tural features  to  meet  these  requirements. 

Emsco  tower  designs  have  a  unique 
beam  leg  section*.  This  inherent  geo- 
metric pattern  affords  a  substantial  saving 
in  weight ...  a  relative  increase  in  strength 
...  a  reduction  in  foundation  costs. 

Emsco  towers  meet  rigid  RETMA  or 
AISC  standards.  Bolted  construction  per- 
mits quick,  sure  visual  inspection.  Hot 
dip  galvanizing  reduces  maintenance  costs 
. . .  insures  long  structural  life. 

For  guyed  or  self-supporting  towers 
unequalled  for  safety  . . .  structural  rigid- 
ity ..  .  and  economy  .  .  .  specify  Emsco. 
Every  Emsco  tower  design  is  uncondi- 
tionally guaranteed. 

*  Patent  Pending. 


TOWERS  OfIsTRENGTH 


EMSCO  MANUFACTURING  COMPANY 

LOS  ANGELES.  CALIFORNIA 
Houston,  Texas         •         Garland.  Texas 


Typical  Emsco  guyed 
TV  tower,  Houston,  Texas 


E-183 


Broadcasting 


Telecasting 


September  20,  1954 


Page  97 


primary  elections  or  conventions  held  by 
one  party  are  to  be  considered  separately 
from  the  primary  elections  or  conventions  of 
other  parties,  and  therefore,  insofar  as  Sec- 
tion 315  is  concerned,  "equal  opportunities" 
need  only  be  afforded  legally  qualified  can- 
didates for  nomination  for  the  same  office 
at  the  same  party's  primary  or  nominating 
convention.  (KWFT,  Inc.,  4  R.R.  885;  Let- 
ter to  Arnold  Petersen  May  13,  1952;  Let- 
ter to  WCDL  April  3,  1953.) 

Q.  If  the  station  makes  time  available  to  all 
candidates  of  one  party  for  nomination  for  a 
particular  office,  including  the  successful 
candidate,  may  candidates  of  other  parties  in 
the  general  election  demand  an  equal 
amount  of  time  under  Section  315? 

A.  No.  For  the  reason  given  above.  (KWFT, 
Inc.,  4  R.R.  885.) 

Q.  Generally  speaking,  what  constitutes  equal 
opportunities? 


A.  Under  Section  315  and  Sections  3.190, 
3.290,  and  3.657  of  the  Commission's  Rules, 
no  licensee  shall  make  any  discrimination  in 
charges,  practices,  regulations,  facilities  or 
services  rendered  to  candidates  for  a  partic- 
ular office. 

Q.  Is  a  licensee  required  or  allowed  to  give  time 
free  to  one  candidate  where  it  had  sold 
time  to  an  opposing  candidate? 

A.  The  licensee  is  not  permitted  to  discriminate 
between  the  candidates  in  any  way.  With  re- 
spect to  any  particular  election  it  may  adopt 
a  policy  of  selling  time,  or  of  giving  time  to 
the  candidates  free  of  charge,  or  of  giving 
them  some  time  and  selling  them  additional 
time.  But  whatever  policy  it  adopts  it  must 
treat  all  candidates  for  the  same  office  alike 
with  respect  to  the  time  they  may  secure 
free  and  that  for  which  they  must  pay. 

Q.  Is  a  station's  obligation  under  Section  315 
met  if  it  offers  a  candidate  the  same  amount 


of  time  an  opposing  candidate  has  received, 
where  the  time  of  the  day  or  week  afforded 
the  first  candidate  is  superior  to  that  offered 
his  opponent? 
A.  No.  The  station  in  providing  equal  oppor- 
tunities must  consider  the  desirability  of  the 
time  segment  allotted  as  well  as  its  length. 
And  while  there  is  no  requirement  that  a 
station  afford  candidate  B  exactly  the  same 
time  of  day  on  exactly  the  same  day  of  the 
week  as  candidate  A,  the  time  segments 
offered  must  be  comparable  as  to  desir- 
ability. 

Q.  Is  it  necessary  for  a  station  to  advise  a  can- 
didate or  a  political  party  that  time  has  been 
sold  to  other  candidates? 

A.  No.  The  law  does  not  require  that  this  be 
done.  If  a  candidate  inquires,  however,  the 
facts  must  be  given  him.  It  should  be 
noted  here  that  a  station  is  required  to 
keep  a  public  record  of  all  requests  for  time 
by  or  on  behalf  of  political  candidates,  to- 
gether with  a  record  of  the  disposition  and 
the  charges  made,  if  any,  for  each  broad- 
cast. [Sections  3.190  (d),  3.290  (d),  3.657 
(d).] 

Q.  If  one  political  candidate  buys  station  facili- 
ties more  heavily  than  another,  is  a  station 
required  to  call  a  halt  to  such  sales  because 
of  the  resulting  unbalance? 

A.  No.  Section  315  requires  only  that  all 
candidates  be  afforded  an  equal  opportunity 
to  use  the  facilities  of  the  station.  (Letter  to 
Mrs.  M.  R.  Oliver,  dated  October  23,  1952.) 

Q.  If  the  candidate  has  received  free  time  for 
a  period  of  time  and  subsequently  a  second 
candidate  announces  his  candidacy,  is  the' 
second  candidate  entitled  to  equal  facilities 
retroactive  to  the  date  when  the  first  candi- 
date announced  his  candidacy? 

A.  Normally,  yes.  Once  the  station  has  made 
time  available  to  one  qualified  candidate, 
its  obligation  to  provide  equal  facilities  to 
future  candidates  begins.  A  candidate  can- 
not, however,  delay  his  request  for  time 
and  expect  to  use  the  "equal  opportunities" 
provision  to  force  a  station  to  turn  over 
most  of  the  last  few  pre-election  days  to  him 
in  order  to  "saturate"  pre-election  broad- 
cast time.  (Letter  to  Congressman  Hunter, 
dated  May  28,  1952;  Letter  to  Congressman 
Frelinghuysen,  dated  March  2,  1954.) 

Q.  If  a  station  has  a  policy  of  confining  politi- 
cal broadcasts  to  sustaining  time,  but  has  so 
many  requests  for  political  time  that  it 
cannot  handle  them  all  within  its  sus- 
taining schedule,  may  it  refuse  time  to  a 
candidate  whose  opponent  has  already  been 
granted  time,  on  the  basis  of  its  established 
policy  of  not  cancelling  commercial  pro- 
grams in  favor  of  political  broadcasts? 

A.  No.  The  station  cannot  rely  upon  its  policy 
if  the  latter  conflicts  with  the  "equal  op- 
portunity" requirement  of  Section  315. 
(Stephens  Bcstg.  Co.,  3  R.R.  1.) 

Q.  If  one  candidate  has  been  nominated  by 
Parties  A,  B,  and  C,  while  a  second  candi- 
date for  the  same  office  is  nominated  only 
by  Party  D,  how  should  time  be  allocated  ! 
as  between  the  two  candidates? 

A.  Section  315  has  reference  only  to  the  use  of, 
facilities  by  persons  who  are  candidates  for 
public  office  and  not  to  the  political  parties 
which  may  have  nominated  such  candi- 
dates. Accordingly,  if  broadcast  time  is  made 
available  for  the  use  of  a  candidate  for 
public  office,  the  provisions  of  Section  315  i 
require  that  equal  opportunity  be  afforded 
each  person  who  is  a  candidate  for  the. 
same  office,  without  regard  to  the  number  of 
nominations  that  any  particular  candidate  ; 
may  have.  (Letter  to  Thomas  W.  Wilson, 
dated  October  31,  1946.) 

Q.  If  a  station  broadcasts  a  program  sponsored  I 
by  a  commercial  advertiser  which  includes  ] 


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•  High  contrast,  high  light  output 

•  All  operating  and    positioning    controls  available  from  front, 
(driving,  AFC,  H  width  and  linearity  on  rear  panel) 

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Input 

matel 
Inputs: 


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Negative     picture  com- 
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Negative  picture  with 
separate  negative  sync. 


Bridging  connection  on  sync. 
Input  impedance:  Hi-impedance 

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Page  98    •    September  20,  1954 


Broadcasting   •  Telecasting 


I 


one  or  more  qualified  candidates  as  speak- 
ers or  guests,  what  are  its  obligations  with 
respect  to  affording  equal  opportunities  to 
other  candidates  for  the  same  office? 

A.  If  candidates  are  permitted  to  appear,  with- 
out cost  to  themselves,  on  programs  spon- 
sored by  commercial  advertisers,  opposing 
candidates  are  entitled  to  receive  compar- 
able time,  also  at  no  cost.  (Letter  to  Sen- 
ator Monroney,  dated  October  9,  1952.) 

Q.  Where  a  candidate  for  office  in  a  state  or 
local  election  appears  on  a  national  network 
program,  is  an  opposing  candidate  for  the 
same  office  entitled  to  equal  facilities  over 
stations  which  carried  the  original  pro- 
gram and  serve  the  area  in  which  the  elec- 
tion campaign  is  occurring? 

A.  Yes.  Under  such  circumstances  an  opposing 
candidate  would  be  entitled  to  time  on  such 
stations.  (Letter  to  Senator  Monroney, 
dated  October  9,  1952.) 

Q.  Where  a  candidate  appears  on  a  particular 
program — such  as  a  regular  series  of  forum 
programs — are  opposing  candidates  entitled 
on  demand  to  appear  on  the  same  program? 

A.  Not  necessarily.  The  mechanics  of  the  prob- 
lem of  "equal  opportunities"  must  be  left  to 
resolution  of  the  parties.  And  while  factors 
such  as  the  size  of  the  potential  audience 
because  of  the  appearance  of  the  first  candi- 
date on  an  established  or  popular  program 
might  very  well  be  a  matter  for  considera- 
tion by  the  parties,  it  cannot  be  said,  in  the 
abstract,  that  equal  opportunities  could  only 
be  provided  by  giving  opposing  parties  time 
on  the  same  program.  (Letter  to  Harold 
Oliver,  dated  October  31,  1952;  Letter  to 
Julius  F.  Brauner,  dated  October  31,  1952.) 

Q.  May  a  station  delete  material  in  a  broadcast 
under  Section  315  because  it  believes  the 
material  contained  therein  is  or  may  be 
libelous? 

A.  No.  Any  such  action  would  entail  censor- 
ship which  is  expressly  prohibited  by  Section 
315  of  the  Communications  Act.  (Port 
Huron  Bcstg.  Co.,  4  R.R.  1 ;  WDSU  Bcstg. 
Co.,  7  R.R.  769.) 

Q.  If  a  legally  qualified  candidate  does  make 
libelous  or  slanderous  remarks  is  the  sta- 
tion liable  therefor? 

A.  The  Commission  has  expressed  its  opinion 
in  Port  Huron  Bcstg  Co.,  4  R.R.  1.,  that 
licensees  not  directly  participating  in  the 
libel  might  be  absolved  from  any  liability 
they  might  otherwise  have  under  state  law, 
because  of  the  operation  of  Section  315 
which  precludes  them  from  preventing  its 
utterance.  But  this  is  a  matter  which  in  the 
absence  of  any  amendment  to  the  law  will 
have  to  be  definitively  decided  by  the  courts. 
So  far  there  have  been  no  clear  judicial 
holdings  on  this  matter,  but  only  dicta  or 
lower  court  opinions  supporting  both  posi- 
tions. It  should  be  noted,  however,  that 
many  states  have  passed  laws  which  wholly 
or  partially  exempt  licensees  from  liability 
under  these  circumstances. 

Q.  If  a  candidate  secures  time  under  Section 
315,  must  he  talk  about  a  subject  directly 
related  to  his  candidacy? 

A.  No.  The  candidate  may  use  the  time  as  he 
deems  best.  To  deny  a  person  time  on  the 
ground  that  he  was  not  using  it  in  further- 
ance of  his  candidacy  would  be  an  exercise 
of  censorship  prohibited  by  Section  315. 
(WMCA,  Inc.,  7  R.R.  1132.) 

Q.  If  a  station  makes  time  available  to  an 
office  holder  who  is  also  a  legally  qualified 
candidate  for  re-election  and  the  office 
holder  limits  his  talks  to  non-partisan  and 
informative  material,  may  other  legally 
qualified  candidates  who  obtain  time  be 
limited  to  the  same  subjects  or  the  same 
type  of  broadcast? 

A.  No.  Other  qualified  candidates  may  use  the 
facilities  as  they  deem  best  in  their  own 


interest.  (Letter  to  Congressman  Allen 
Oakley  Hunter,  May  28,  1952.) 

Q.  May  a  station  require  an  advance  script  of 
a  candidate's  speech? 

A.  Yes,  provided  that  the  practice  is  uniformly 
applied  to  all  candidates  for  the  same  office 
using  the  station's  facilities,  and  the  station 
does  not  undertake  to  censor  the  candidate's 
talk.  (Letter  of  July  9,  1952,  to  H.  A.  Rosen- 
berg, Louisville,  Ky.) 

Q.  May  a  station  have  a  practice  of  requiring  a 
candidate  to  record  his  proposed  broadcast 
at  his  own  expense? 

A.  Yes.  Provided  again  that  the  procedures 
adopted  are  applied  without  discrimination 
as  between  candidates  for  the  same  office 
and  no  censorship  is  attempted.  (Letter  of 
July  9,  1952,  to  H.  A.  Rosenberg,  Louisville.) 

Q.  May  a  station  charge  premium  rates  for 
political  broadcasts? 

A.  No.  Section  315,  as  amended,  provides  that 
the  charges  made  for  the  use  of  a  station 
by  a  candidate  "shall  not  exceed  the  charges 
made  for  comparable  use  of  such  stations 
for  other  purposes." 

Q.  May  a  station  with  both  "national"  and 
"local"  rates  charge  a  candidate  for  local 
office  its  "national"  rate? 

A.  No.  Under  Sections  3.190,  3.290  and  3.657 
of  the  Commission's  Rules  a  station  may 
not  charge  a  candidate  more  than  the  rate 
the  station  would  charge  if  the  candidate 
were  a  commercial  advertiser  whose  ad- 
vertising was  directed  to  promoting  its  busi- 
ness within  the  same  area  as  that  within 
which  persons  may  vote  for  the  particular 
office  for  which  such  person  is  a  candidate. 

Q.  Is  a  political  candidate  entitled  to  receive 
discounts? 

A.  Yes.  Under  Sections  3.190,  3.290  and  3.657 
of  the  Commission's  Rules  political  candi- 
dates are  entitled  to  the  same  discounts  that 


would  be  accorded  persons  other  than 
candidates  for  public  office  under  the  condi- 
tions specified,  as  well  as  to  such  special 
discounts  for  programs  coming  within  Sec- 
tion 315  as  the  station  may  choose  to  give 
on  a  non-discriminatory  basis. 

Q.  If  candidate  A  purchases  ten  time  segments 
over  a  station  which  offers  a  discount  rate 
for  purchase  of  that  amount  of  time,  is 
candidate  B  entitled  to  the  discount  rate  if 
he  purchases  less  time  than  the  minimum 
to  which  discounts  are  applicable? 

A.  No.  A  station  is  under  such  circumstances 
only  required  to  make  available  the  discount 
privileges  to  each  legally  qualified  candi- 
date on  the  same  basis. 

Q.  If  a  station  has  a  "spot"  rate  of  two  dollars 
per  "spot"  announcement,  with  a  rate  reduc- 
tion to  one  dollar  if  100  or  more  such 
"spots"  are  purchased  on  a  bulk  time  sales 
contract,  and  if  one  candidate  arranges  with 
an  advertiser  having  such  a  bulk  time  con- 
tract to  utilize  five  of  these  spots  at  the  one 
dollar  rate,  is  the  station  obligated  to  sell 
the  candidates  of  other  parties  for  the  same 
office  time  at  the  same  one  dollar  rate? 

A.  Yes.  Other  legally  qualified  candidates  are 
entitled  to  take  advantage  of  the  same 
reduced  rate.  (Letter  to  Senator  Monroney, 
dated  October  16,  1952.) 

Q.  Where  a  group  of  candidates  for  different 
offices  pool  their  resources  to  purchase  a 
block  of  time  at  a  discount,  and  an  individ- 
ual candidate  opposing  one  of  the  group 
seeks  time  on  the  station,  to  what  rate  is 
he  entitled? 

A.  He  is  entitled  to  be  charged  the  same  rate 
as  his  opponent,  since  the  provisions  of 
Section  315  run  to  the  candidates  them- 
selves and  they  are  entitled  to  be  treated 
equally  with  their  individual  opponents. 
(Report  and  Order,  Docket  11092.) 


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PROGRAMS  &  PROMOTION 


JEWISH  ANNIVERSARY  SERIES 

WLIB  New  York  is  broadcasting  a  two-month 
program  series  celebrating  the  300th  anniver- 
sary of  the  arrival  of  the  first  Jewish  settlers 
in  the  old  Dutch  colony  which  later  became 
part  of  the  U.  S.  and  was  named  New  York. 
The  initial  program  featured  an  interview  with 
Rabbi  Israel  Goldstein,  president  of  the  Ameri- 
can Jewish  Congress. 

WTSP  GOES  FULL  TIME 

A  24-HOUR  operating  schedule  has  been 
instituted  by  WTSP  St.  Petersburg,  Fla.,  on  a 
year-around  basis.  The  station  originally 
planned  the  round-the-clock  service  for  one 
week  only  as  a  promotion  of  the  Sunshine 
Skywave.  recently  -  opened  bridge  crossing 
Tampa  Bay.  WTSP  offered  nightly  prizes  of 
Florida  oranges  and  grapefruit  for  mail  indicat- 
ing listenership  to  the  late  programming.  The 
response  was  so  heavy  and  contained  so  many 
requests  for  continuation  of  such  service,  the 
station  reports,  that  it  decided  to  operate  full 
time  on  the  all-night  schedule.  During  the 
night  WTSP  airs  music  and  news  and  at  5  a.m. 
switches  to  country  programming  to  accommo- 
date early-rising  farm  listeners. 

'NOTABLE'  MUSIC  PROGRAM 

MUSIC  SELECTIONS  of  notable  persons  are 
being"  played  on  The  Guest  Conductor,  a  new 
WOL  Washington  program  featuring  Paul 
Hume,  music  editor  of  the  Washington  Post  & 
Times-Herald.  Well  known  public  persons  are 
invited  to  appear  on  the  program,  or,  if  that  is 
not  convenient,  to  tune  it  in  as  Mr.  Hume  plays 
their  requests.  Generally,  the  music  in  some 
way  ties  in  with  their  background,  such  as  Vice 
President  Nixon  who  chose  music  from  Mexico 
as  part  of  his  selection,  the  place  where  he  and 
Mrs.  Nixon  took  their  honeymoon.  Other 
persons  who  have  had  their  selections  featured 
include  Mrs.  Eisenhower  (parts  of  which  were 
chosen  by  the  President),  Ivy  Baker  Priest, 
I.  Edgar  Hoover  and  Senator  Herbert  Lehman 
(D-N.  Y.).  The  purpose  behind  The  Guest 
Conductor  is  to  give  an  insight  into  the  notables' 
tastes  in  music,  something  which  everybody 
can  appreciate  in  the  lives  of  those  always  in 
the  public  eye.  The  program,  heard  from 
9-10:45  p.m.  on  Sundays,  is  sponsored  by  the 
American  Trucking  Assn.  which  keeps  its  com- 
mercial time  to  a  minimum,  using  such  lines  as 
"If  you  have  it,  it  came  by  truck"  and  plugging 
the  theme  that  the  American  trucking  industry 
employs  more  people  than  any  other  occupation 
except  agriculture. 

WHAS  COVERS  FAIRS 

EXTENSIVE  coverage  of  the  Kentucky  State 
Fair  was  provided  by  WHAS  Louisville  as  that 
station  reports  attracting  40,000  persons  to  its 
"Big  Top"  remote  studios  at  the  fairgrounds 
in  that  city.  During  10  days,  the  station  broad- 
cast 225  quarter-hours  of  programs,  including  a 
simulcast  with  WHAS-TV  of  "Tomorrow's 
Travelers,"  a  state-wide  teenage  safety  program 
which  WHAS  helped  to  create  in  1952.  Fair 
originations  included  two  basketball  games  be- 
tween Kentucky  and  Indiana  college  all-stars  on 
successive  nights  from  the  Kentucky  Fair 
grounds  and  from  the  Indiana  State  Fair  in 
Indianapolis.  Numerous  farm  broadcasts  also 
were  made  from  the  Indiana  Fair  during  the 
first  week  in  September,  reports  the  station. 

KOAT-TV  USES  WALKIE-TALKIES 

KOAT-TV  Albuquerque  employed  walkie- 
talkies  in  its  coverage  of  the  last  two  days  of 
the  recent  Ninth  Annual  International  Jaycee 
Junior  Golf  Tournament  in  that  city.  An- 


nouncers walked  around  the  course  to  bring 
interesting  sidelights  and  highlights  to  viewers 
which  could  not  be  seen  from  the  stationary 
cameras. 

NEVER  SAY  DIE 

ONE  sports  director,  two  station  staff  members, 
an  airport  manager,  the  Maryville  police  and 
two  airplanes  later,  KFNF  Shenandoah,  Iowa, 
successfully  was  able  to  air  its  regularly  sched- 
uled broadcast  of  the  Maryville-Clarinda,  Iowa, 
football  game.  For  lack  of  direct  line  broad- 
casting facilities  from  the  football  field  in  Mary- 
ville, KFNF's  sports  director  handed  a  tape  of 
the  first  half  of  the  game  to  a  station  announcer 
who,  with  the  aid  of  the  Maryville  police, 
rushed  it  to  a  KFNF  disc  m.c.  at  the  airport 
in  that  city,  who  in  turn  flew  it  to  Shenandoah 
soon  enough  to  be  aired  at  the  time  scheduled. 
A  similar  process  followed  with  the  second 
half's  tape,  with  the  Maryville  airport  manager 
doing  the  piloting. 

WHOLE  LOTTA  FEET 

WGH  Norfolk,  Va.,  is  sending  to  advertisers 
and  agencies  a  brochure  titled  "Feetball  Comes 
to  Tidewater,"  publicizing  the  fact  that  the  sta- 
tion will  carry  three  football  games  each  Satur- 
day during  the  season.  WGH  uses  Webster  as 
its  source  for  "feetball,"  stating  that  "feet"  is 
plural  of  "foot,"  two  or  more.  "Never  so-o 
much  football!"  the  promotion  piece  says,  "Cut 
yourself  a  piece  of  Tidewater's  biggest  sports  - 
pie!  .  .  .  three  big  high  school,  collegiate  and 
service  games  every  weekend  .  .  .  for  the 
one  game  price!" 

MAN  WITH  GREEN  HAIR 

KITE  San  Antonio  is  sending  on  sales  calls  to 
advertisers  and  agencies  a  new  green-haired 
salesman  with  eyebrows  to  match  and  a  red- 
and-white  striped  bow  tie,  ready  to  sell  you  any 
amount  of  time  over  that  station.  He  comes 
in  the  form  of  a  card  with  an  attached  tab  to 
be  placed  in  water.  Within  a  week  he  sprouts 
hair  and  tells  you  to  watch  it  grow  as  you 
would  your  business  while  advertising  on 
KITE. 

TO  QUELL  ALL  FEAR 

IMPORTANCE  of  dental  care  in  health  is 
being  demonstrated  by  WBKB  (TV)  Chicago 


MEET  G.  Ted  Huggs  of  Cadillac,  Mich., 
the  mascot  for  WWTV  (TV)  there.  Weed 
Tv,  national  representative  of  the  station, 
points  out  that  G.  Ted  is  no  longer  a  cub, 
but  a  big  bear  now  and  thrives  in  the 
"market  he  so  strongly  embraces." 


Page  100 


September  20,  1954 


Broadcasting 


Telecasting 


ecord  Turnout  Marks  KMTV  (TV)  Anniversary 

|A  RECORD-BREAKING  crowd  turned  out  at 
jOmaha  (Neb.)  Municipal  Stadium  Sept.  2  to 
(attend  the  Fifth  Anniversary  Party  of  KMTV 
(TV)  there,  the  station  has  reported. 

The  event  featured  a  full-hour  variety  show, 
(a  baseball  game  between  the  Omaha  Cardinals 
j;and  the  Sioux  City  Soos  and  personal  appear- 
ances by  Joe  DiMaggio  and  Dizzy  Dean. 
KMTV  purchased  every  available  seat  for  the 
party  and  distributed  tickets  free  to  those  who 
wrote  to  the  station  requesting  them. 

KMTV  pre-empted  all  CBS  programming  7- 
10:30  p.m.  in  order  to  televise  the  program. 
Attendance  reached  just  short  of  21,000.  The 
previous  record  was  17,079,  the  station  said. 

George  Trautman,  commissioner  of  minor 
league  baseball,  termed  the  KMTV  birthday- 
baseball  party  the  "greatest  single  promotion 
in  history  in  the  interest  of  minor  league  base- 
ball," according  to  the  station. 


BERT  LOWN  (second  from  I),  CBS  regional 
station  relations  director,  is  welcomed  as 
he  arrives  in  Omaha  for  KMTV  (TV)'s 
anniversary-baseball  party.  The  welcom- 
ing committee  (I  to  r):  Glenn  Harris,  pro- 
gram manager;  Owen  Saddler,  general 
manager;  Arden  Swisher,  sales  manager. 


jin  a  new  series  titled  Tv  Dental  Clinic.  A 
dentist's  office  and  a  dental  chair  is  the  actual 
setting  of  the  program,  which  features  Dr. 
Mort  Neimark,  DDS,  and  is  presented  in  co- 
operation with  the  American  Dental  Society. 
It  is  designed  to  eliminate,  through  public  in- 
formation, "the  fear  of  going  to  the  dentist." 
Discussion  on  Tv  Dental  Clinic  features 
eminent  specialists  as  well  as  Dr.  Neimark. 

SWIM  FEAT  COVERAGE 

!  WHEN  16-year-old  Marilyn  Bell,  Toronto 
swimmer,  crossed  Lake  Ontario  from  Youngs- 

1  town,  N.  Y..  to  the  Toronto  waterfront  Sept. 
9,  swimming  about  45  miles  in  20  hours  and 
55  minutes,  CHUM  and  CKEY  Toronto,  aired 

;  a  continuous  report  of  the  girl's  progress.  Other 
Toronto  and  nearby  stations  flashed  news  of 
her  headway  frequently  during  the  day.  CHML 
Hamilton  broadcast  a  special  three-hour  pro- 
gram on  the  youngster's  record-breaking  feat  in 
addition  to  receiving  $7,000  in  donations  which 
was  presented  to  her  at  the  Canadian  National 
Exhibition  in  Toronto  Sept.  10  as  part  of  al- 
most $60,000  in  prizes. 

'THE  BEST  TV  IS  CHANNEL  3' 

PROMOTIONAL  campaign,  designed  to  get 
viewers  into  the  habit  of  watching  KDAL-TV 
Duluth,  Minn.,  and  highlighted  by  the  theme 
"The  Best  Tv  Is  Channel  3,"  was  staged  over  the 
summer  by  that  station.  A  125  x  10  ft.  banner 
carrying  the  words  "KDAL-TV  .  .  .  Channel  3 
...  NBC"  was  attached  to  an  airplane  and 
.,  flown  over  picnic  grounds,  ball  parks  and  other 
j  areas  where  crowds  gathered.  Also  used  in  the 
campaign   were   promotional  announcements, 
i  the  KDAL-TV  special  events  sound  car,  truck 
J  panel   and   window   displays,   billboards  and 
'  newspaper  advertisements. 

WPRO  COVERAGE  BROCHURE 

MARKET  AND  RATING  analysis  being  sent 
to  advertisers  and  agencies  by  WPRO  Provi- 
dence  states  that  the  station  "offers  you  single- 
station  dominance  of  the  nation's  14th  largest 
market.  The  brochure  points  out  that  the  14th 
ranking  applies  to  WPRO's  coverage  area — 
Providence,  Fall  River,  Mass.,  and  New  Bed- 
ford, Mass.  The  brochure  includes  a  coverage 
map,  detailed  coverage  statistics  and  results  of 
j  a  Pulse  survey,  WPRO  claiming  a  6.9  rating  in 
Providence  and  a  12%  higher  rating  in  the 
Providence  area.  / 


S-W  DEMONSTRATION  CENTER 

STEWART-WARNER  Electric  Div.  (Chicago) 
of  the  Stewart-Warner  Corp.  has  introduced  a 
demonstration  center  construction  designed  to 
convert  tv  prospects  into  tv  buyers  for  the  retail 
dealer.  Built  on  a  wood  frame,  the  center  in- 
corporates the  principles  of  the  "Tv  School- 
house" — reading,  writing  and  arithmetic.  The 
company  is  using  the  "Schoolhouse"  blackboard 
to  display  features  in  its  new  21 -inch  screen, 
with  a  claim  of  a  20%  larger  picture. 


KXLF-TV  ANNIVERSARY  SHOW 

KXLF-TV  Butte,  Mont.,  the  first  television 
station  to  go  on  the  air  in  Montana,  recently 
staged  a  30-hour  telecast  occasioned  by  its  first 
anniversary.  Station  advertisers  contributed 
gifts  that  were  awarded  to  viewers  during  the 
course  of  the  marathon  broadcast. 

QUAKER  OATS  CONTEST 

PRIZES  totaling  $75,000  are  being  offered  to 
participants  in  the  new  promotion  contest  spon- 
sored by  Quaker  Oats  Co.  on  its  portion  of 
ABC's  simulcast  of  Don  McNeill's  Breakfast 
Club.  The  contest,  which  opened  Sept.  9  and 
closes  Nov.  15,  is  designed  to  promote  Quaker's 
Aunt  Jemima  Pancake  Mix.  First  prize  is  a 
seven-room  home  designed  by  the  editors  of 
Better  Homes  &  Gardens  magazine,  and  second 
is  a  complete  General  Electric  kitchen,  includ- 
ing all  appliances.  Participants  are  asked  to  fill 
in  the  last  line  of  a  six-line  jingle.  Mr.  McNeill 
will  give  periodic  reports  on  the  contest.  Quaker 
Oats  sponsors  Breakfast  Club  on  ABC-TV  and 
ABC  Radio  Tues.-Thurs.,  8:45-9  a.m.  CDT. 

WIRK-TV  REVIEWS  FIRST  YEAR 

FIRST  ANNIVERSARY  issue  of  the  WIRK- 
TV  News,  offset  newspaper  of  WIRK-TV  West 
Palm  Beach,  Fla.,  reports  the  highlights  of  the 
station's  past  year  of  operations,  "with  a  look 
to  the  future."  The  paper  describes  the  day-by- 
day  arrival  and  setting  up  of  technical  equip- 
ment prior  to  the  station's  start.  WIRK-TV 
signed  on  the  air  Sept.  13,  1953,  with  local  pro- 
gramming and  soon  thereafter  added  several 
film  series.  On  Nov.  25,  1953,  AT&T  intercon- 
nected the  station  with  ABC-TV.   Expansion  of 


Do  You  Know  This  Man? 

He  is  Sol  Robinson,  vice  president  and  general  manager  of  WLAD, 
Danbury,  Conn.    He  says — 

"Since  1947  WLAD  has  profited  by  subscribing  to  the  SESAC  Library.  We  plan  to 
have  WLAD-FM  on  the  air  shortly,  which  we  will  program  independently  of  our 
AM  operation  and  here,  too,  we  expect  the  Library  to  become  a  vital  part  of  our 
everyday  programming." 

The  SESAC  Library  is  lowest  in  cost  for  a  complete  Program  Service 

SESAC,  INC. 

475  Fifth  Avenue  New  York  17,  N.  Y. 


i  Broadcasting    •  Telecasting 


September  20,  1954    •    Page  101 


I 


RADIO  &  TV 

SURVEYS 
tell  us  that 

WHBF  an,* 

CBS  FOR  THE  QUAD-CITIES 

are  the 

QUAD-CITIES' 
FAVORITES! 

Les  Johnson,  V.P.  and  Gen.  Mgr. 

i* 


I 
I 

I 
I 
I 
I 
I 
I 


PROGRAMS  &  PROMOTION 


WHBF 

TEICO  BUILDING,  ROCK  ISLAND,  ILLINOIS 

Represented  by  Avery-Knodel,  Inc. 


// 


iNEY  LOVE 


RECORDED  BY 
CLYDE  McPHATTER  & 

THE  DRIFTERS  Atlantic 

VICK!  YOUNG  Capitol 

THE  CARLESLES  Mercury 

BUNNY  PAUL  Essex 

PUBLISHED  BY 

PROGRESSIVE  MUSIC 
PUBLISHING  CO. 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  •  CHICAGO  ■  HOLLYWOOD  •  TORONTO  •  MONTREAL 


Page  102    •    September  20,  1954 


THIS  1915  Cadillac  met  visitors  at  the  Wichita  Airport  when  they  arrived  to  help 
celebrate  the  first  anniversary  of  KTVH  (TV)  Hutchinson,  Kan.  About  to  enjoy  the 
ride  are  (I  to  r)  Sam  Arnholtz,  owner  of  the  car;  Phyllis  Danielson,  Miss  Kansas  of 
1954;  Bert  Lown  of  CBS-TV  Station  Relations;  Howard  Peterson,  KTVH  general  man- 
ager; Dwight  Reed,  H-R  Television;  Frank  Silvernail,  chief  timebuyer,  BBD&O,  and 
Frank  Headley  of  H-R  Television. 


facilities  is  now  in  process,  including  the  ac- 
quisition of  an  additional  studio  camera  and  a 
new  film  camera  chain.  The  paper  reports 
WIRK-TV  has  gained  national  recognition  for 
Palm  Beach  County  via  national  advertisers 
using  the  station.  In  addition,  the  news  sheet 
includes  information  about  various  programs, 
a  program  schedule,  WIRK  radio  news  and  a 
picture  page  billing  several  station  personalities. 

WPEN  MERCHANDISING  PLANS 

ADVERTISERS  and  agencies  are  receiving 
from  WPEN-AM-FM  Philadelphia  two  bro- 
chures publicizing  its  food  and  drug  merchan- 
dising plans,  being  conducted  in  conjunction 
with  the  Penn  Fruit  Co.  supermarket  chain  and 
the  Sun  Ray  Drug  Co.  in  that  city's  area. 
Each  plan  offers  advertisers  displays  of  their 
products  in  outlets  of  the  two  firms,  which  the 
station  describes  as  the  finest  in  Philadelphia. 
Shelf  extenders  and  markers  and  an  end  dis- 
play are  employed  in  the  food  plan  as  eye- 
catchers,  making  one  product  more  prominent 
than  others.  The  end  display,  with  a  specially- 
trained  salesgirl,  rotates  throughout  the  Penn 
chain.  Also  newspaper  advertising,  window 
posters  and  promotional  directives  are  used. 
Regular  commercials,  plus  frequent  ad  lib  plugs, 
are  aired  over  WPEN's  Pat  &  Jack  Show,  a 
program  with  which  products  are  associated  in 
the  displays.  The  plan  operates  in  13 -week 
cycles  with  one  product  being  featured  for  a 
full  week.  The  drug  plan  operates  in  a  similar 
manner,  using  several  types  of  displays  in  Sun 
Ray  outlets  with  several  of  WPEN's  "top-notch 
voice-salesmen  and  entertainers"  pitching  the 
products  over  various  programs.  Merchandis- 
ing results  are  guaranteed  for  both  plans  by 
WPEN  and  the  firms  "in  America's  3rd 
market." 

NEWS-MINDED  SPONSORS 

FOR  THE  FIRST  time  in  its  almost  seven 
years  of  operation,  WJLK  Asbury  Park,  N.  J., 
licensed  by  the  Asbury  Park  Press  Inc.,  has 
each  of  its  118  weekly  newscasts  sponsored. 
Everett  Rudloff,  general  manager,  attributes 
this  fact  to  the  steady  climb  WILK  has  made 
in  area  radio  listenership.  The  station  claims 
that  according  to  regular  measurements  by 
Advertest  Research,  its  listenership  "eclipses  all 


Conscientious  Station 

WHEN  WDSU-TV  New  Orleans  had  to 
drop  the  Wednesday  night  Pabst  Blue 
Ribbon  fights  from  its  program  schedule 
to  make  room  for  new  NBC-TV  fall 
shows,  the  station  ran  5Vi  x  HV2  inch 
ads  in  two  local  newspapers  expressing 
regret  for  the  necessity  of  such  action', 
stating  WDSU-TV  was  glad  to  tell 
viewers  they  could  continue  to  see  the 
fights  on  WJMR-TV  in  that  city.  Adding 
that  WDSU-TV  would  continue  to  carry 
the  Gillette  fights  on  Friday  nights,  the 
advertisement  said,  "Our  continued  best 
wishes  to  the  fine  Pabst  Brewing  Corpo- 
ration. We  hope  that  all  our  viewers 
understand  that  we  are  trying  to  bring  a 
varied  schedule  of  programs  that  will 
serve  the  most  people.  What'll  you 
have?" 


other  radio  listening  in  the  area."  A  total  of 
21  Shore  area  business  firms  are  sponsoring 
the  newscasts,  including  five  automobile  con- 
cerns, two  each  of  bakeries,  building  suppliers 
and  savings  and  loan  associations,  among  others,  & 

KONI  PLANS  MUSIC  FORMAT 

KONI  Phoenix,  Ariz.,  scheduled  to  debut  soon, 
will  program  music  "around  the  clock"  from 
6  a.m.  to  1  a.m.,  with  news  each  hour.  KONI 
will  operate  on  1400  kc  with  250  w.  High 
fidelity  equipment  is  from  Collins  Radio  Co. 
Studios  and  offices  are  located  in  the  Mayer- 
Heard  Bldg.  in  downtown  Phoenix. 


HOWARD  E.  STARK 

_  rmttClM.  COHSULTWTS 
SSVJtSS"  STATIONS 


BO  EAST 

NEW  YORK  2*.  N-  * 


eUDORAOO 


Broadcasting 


Telecasting 


TV  PICKS  UP 
ITS  COSTLIEST  CHECK 


THE  STAR'S  THE  THING  THIS  FALL,  AND  MONEY'S  NO  OBJECT 


BY  OCT.  1  television  network  talent  costs 
will  reach  an  all-time  high  of  $3.2  million 
a  week  (gross)  for  nighttime  shows  alone. 
That  figure  is  compiled  without  the  addition 
of  "spectaculars"  production  costs. 

Outrunning  time  figures  by  a  widening 
margin,  the  spurt  in  talent  expenditures  is 
due  basically  to  the  increasing  tendency  of 
networks  and  advertisers  to  buy  their  audi- 
ences with  stars.  The  result  has  been  an 
astronomical  sweepstakes  reaching  its  high 
point  in  the  current  burst  of  spectaculars. 

Spectaculars  are  at  once  the  product,  the 
cause  and  the  symbol  of  the  networks'  run- 
away fever  for  high-priced  "names."  Logi- 
cal climax  of  the  "lure  'em  with  stars"  phi- 
losophy, they  have  themselves  raised  the  ante 
and  glorified  the  principle  of  the  sky-high 
bid  for  allegedly  sure-fire  talent.  Moreover, 
in  their  competitive  invasion  of  the  strato- 
sphere, they  have  managed  to  create  their 
own  additional  constellation  of  high  priced 
luminaries.  Producers  have  joined  perform- 
ers as  objects  of  the  new  big  money,  and 
today  the  Liebmans,  the  Coes  and  the  Minors 
command  fees  equal  to  and  often  more  than 
the  stars  they  superintend. 

Symbol  of  this  new  gold  standard  in  pro- 
gramming, six  of  these  extravaganza  shows 
this  season  will  cost  a  total 
of  $1,320,000  in  talent  alone. 
The  most  ambitious  of  these, 
Light's  Diamond  Jubilee,  an- 
niversary program  sponsored 
by  some  300  companies  and 
organizations  of  the  electri- 
cal industries  throughout  the 
country  to  celebrate  the  75 
years  of  electrical  progress. 
It  will  run  two  hours  over  all 
four  networks — on  about  329 
interconnected  stations,  live — 
under  the  guidance  of  David 
Selznick,  producer,  and  will 
feature  such  stars  as  Helen 
Hayes,  Joseph  Cotten,  Jenni- 
fer Jones  and  Shirley  Temple 


By  Florence  Smal 


(with  the  rest  of  the  roster  of  stars  still  to 
be  named) . 

The  cost  of  the  show,  which  will  be  pre- 
sented on  Oct.  24,  will  be  approximately 
$965,000  for  time  and  talent.  More  than 
half  of  that  figure  will  be  spent  on  talent 
and  production.  Victor  Young,  composer 
and  conductor,  will  be  the  musical  director 
of  the  two-hour,  four-network  television 
spectacular.  He  will  compose  a  complete 
original  musical  score  and  be  in  charge  of 
all  musical  arrangements  for  the  program. 
Ben  Hecht,  author,  will  write  the  script  and 
King  Vidor  will  direct. 

High  and  Low 

Top-priced  regularly  scheduled  network 
evening  program  is  the  Milton  Berle  Show, 
Tuesdays  on  NBC-TV  8-9  p.m.,  whose  cost 
this  year  is  approximately  $100,000  per 
show  in  production  and  talent  costs.  Kudner 
Agency,  New  York,  is  the  agency  for  Buick, 
the  advertiser  for  the  Berle  show. 

Most  expensive  program  on  CBS-TV  is 
the  Jackie  Gleason  comedy  show,  which  is 
sponsored  by  the  following  advertisers: 
Schick  Inc.,  through  Kudner  Agency;  Nes- 


tle Co.,  Bryan  Houston;  and  W.  A.  Sheaf- 
fer  pen  through  Russel  M.  Seeds,  Saturdays. 
It  will  cost  approximately  $65,000  weekly. 

ABC-TV's  most  expensive  program  is  the 
Disneyland  show,  which  will  be  sponsored 
by  the  following:  American  Dairy,  through 
Campbell-Mithun;  American  Motors,  Geyer 
Inc.;  Derby  Foods,  McCann-Erickson,  on 
Wednesdays  at  7:30-8  p.m.  at  an  estimated 
production  cost  of  $70,000. 

DuMont's  most  expensive  show  is  The 
Goldbergs,  sponsored  by  Vitamin  Corp.  of 
America  through  BBDO,  Tuesdays,  8:30-9 
p.m.,  with  production  figures  estimated  at 
$18,000. 

The  most  inexpensive  program  on  tele- 
vision in  the  evening  is  Sports  Spot,  spon- 
sored by  General  Cigar  Co.  through  Young 
&  Rubicam,  for  about  $1,500  weekly, 
Wednesdays,  10:30  p.m.  on  CBS-TV. 

DuMont's  lowest  cost  in  production  pro- 
gram is  Life  Begins  at  80  sponsored  by 
Serutan  through  Ed.  Kletterer,  Sundays, 
9:30  p.m.  for  about  $5,000. 

ABC-TV's  Sky  King,  sponsored  by  Derby 
Foods  through  Needham,  Lewis  &  Brorby, 
Mondays,  8  p.m.,  costs  approximately 
$8,000.  It  is  the  lowest  priced  show  on 
that  network. 

NBC-TV's  contender  for  the 
most  inexpensive  show,  pro- 
ductionwise,  is  Greatest  Mo- 
ments in  Sports,  sponsored  by 
Mutual  of  Omaha  through 
Bozell  &  Jacobs,  Fridays, 
10:30  p.m.,  at  $5,000. 

To  illustrate  these  figures 
competitively,  B»T  has  com- 
piled a  comparative  chart  of 
production  costs  together  with 
available  starting  dates  of 
nighttime  shows  on  all  four 
networks.  It  appears  over- 
leaf. 

A  separate  compilation  of 
spectaculars  on  NBC-TV  and 
extravaganzas  on  CBS-TV 
also  is  included. 


<(  I  Broadcasting 


Telecasting 


September  20,  1954 


Page  103 


SUNDAY 


ABC 


CBS 


DuM 


NBC 


ABC 


MONDAY 
CBS  DuM 


NBC 


Pepsi-Cola  Play- 
house; 

Pepsi-Cola  Co. 
Biow  Co.; 
$15,000 


Walter  Winchell; 
Gruen  (alt.  weeks); 
Am.  Razor; 
McCann-Erickson; 
$18,000;  Sept.  5 


Packard  Program; 
Packard;  Maxon; 
$12,000;  Sept.  5 


Break  the  Bank; 
Dodge  Div.  of 
Chrysler;  Grant 
Adv.;  $12,000 


Private  Secretary; 
American  Tobacco 
Co.;  BBDO; 
$30,000;  Sept.  12 
Jack  Benny; 
(every  third  week); 
$50,000;  Oct.  3 


Toast  of  the  Town; 
Lincoln  Mercury 
Dlrs.;  Kenyon  & 
Eckhardt;  $30,000 


New   GE  Theatre; 
General  Elec.  Co.; 
BBDO;  $32,000 
(originals);  Sept.  26 


Honestly  Celeste; 
Bristol  Myers  Co.; 
Young  &  Rubicam; 
$23,000;  Oct.  10 


Father  Knows  Best; 
P.  Lorillard  (Kent); 
Young  &  Rubicam; 
$30,000;  Oct.  3 


What's  My  Line; 
Jules  Montenier; 
Earl  Ludgin  &  Cob- 
alt, with  Reming- 
ton Rand  (Y  &  R); 
$15,000 


Opera  Cameos; 
Uddo  &  Taornina 
(foods);  Carlo  Vinti 
Adv.;  $15,000 


Rocky  King  Det.; 
Clorets  &  Pharma- 
ceuticals; D-F-S; 
$10,000 


Life  Begins  at  80; 
$erutan  (Ed  Klet- 
ter);  $5,000 


Mr.  Peepers; 
Reynolds  Metals; 
Buchanan  &  Co.; 
$25,000;  Sept.  19 


Jamie; 

Duffy  Mott  (Y  &  R) 
alt.  weeks; 
$15,000;  Sept.  27 


Sky  King;  Derby 
Foods;  Needham, 
Louis  &  Brorby; 
$8,000. 


Colgate 
Comedy  Hour; 
Colg.  Palmolive 
Co.;  Ted  Bates; 
$75,000;  Sept.  19 


Voice  of  Firestone; 
Firestone  Tire  & 
Rubber  Co.; 
Sweeney    &  James 
Co.;  $18,000 


TV  Playhouse; 

Goodyear 

alt.  with  Philco; 

Young  &  Rubicam; 

Hutchins;  $32,000 


Loretta  Young; 
Procter  &  Gamble; 
B&B;  $30,000 


The  Hunter; 
R.  J.  Reynolds; 
Wm.  Esty; 
$24,000 


Doug  Edwards; 
Whitehall  (Biow); 
Amer.  Cigar  &  Cig. 
(SSC&B); 
$20,000  weekly 


Perry  Como;  Lig- 
gett &  Myers;  C  & 
W;  $30,000  weekly 


Burns  &  Allen;  Car- 
nation Co.  (E.  Wa- 
sey);  B.  F.  Good- 
rich (BBDO); 
$32,000 


Arthur  Godfrey 
Talent  $couts;  T.  J. 
Lipton  Co.;   Y  &  R; 
$25,000 


I  Love  Lucy;  Philip 
Morris  &  Co.;  Biow 
Co.;  $50,000; 
Oct.  4 


December  Bride; 
General  Foods 
BBDO; 

$27,500;  Oct.  4 


Studio  One; 
Westinghouse  Elec- 
tric Corp.; 
McCann-Erickson; 
$25,000;  Sept.  20 


Chronoscope; 
Longines  Wittnauer 
(Vic  Bennett); 
$10,000 


fony  Martin  Show; 
Toni  Co.;  Leo 
Burnett;  $10,000 


News  Caravan; 
Camel; 

Wm.  Esty  Co.; 
$20,000  weekly 


Sid  Caesar;  Am. 
Chicle    (DFS);  RCA 
(K&E);  Speidel  (SSC 
&B);  $40,000; 
Sept.  27 


The  Medic;  Dow 
Chemical;  McManus 
John  &  Adams; 
$30,000;  Sept.  13 


R.  Montgomery 
Presents;  American 
Tobacco  (BBDO); 
S.  C.  Johnson 
(NL&B); 

$40,000;  Sept.  20 


Tonight* 


ABC 


THURSDAY 
CBS 


FRIDAY 


DuM 


NBC 


ABC 


CBS 


DuM 


DougH^lw^^ls^^ 

Pharmaceut.  Geritol 
(Ed  Kletter  Assoc.); 
$20,000  weekly 


NBC 


Lone  Ranger; 
General  Mills 
(DF&S);  $20,000 


Treasury  Men  in  Ac- 
tion;   Chev. -Motor 
Div.  (Campbell- 
Ewald);  $18,000; 
Oct.  7 


So  You  Want  to 
Lead  a  Band;  Brill 
(JWT);  $15,000 


Kraft  Tv  Theatre; 
Kraft  Foods  Prod- 
ucts (JWT);  $20,000 


Doug  Edwards; 
Am.  Tobacco 
($SC&B);  $20,000 
weekly  


Jane  Froman; 
GE  (BBDO); 
$10,000;  $ept.  16 


Ray  Milland  Show; 
General  Electric 
(Y  &  R,  Maxon); 
$33,000;  Sept.  16 


Climax; 
(3  a  month); 
Chrysler  Corp. 
(Maxon  Inc.) 


Four  Star  Play  - 
house;  Singer  Sew- 
ing  Machine   (Y  & 
R)  alt.  week  with 
Parker  Pen 
(JWT);  $35,000 
Sept.  30 


Public  Defender; 
Philip  Morris 
(Biow  Co.);  $10,000 


Name   That  Tune; 
Carter  Prod. 
(SSC&B); 

Whitehall  Pharm. 
(Biow);  $8,000; 
Sept.  2 


They  Stood  Ac- 
cused; Consoli- 
dated Cosmetics 
(Frank  Duggan); 
$9,000;   Sept.  7 


Dinah  Shore; 
Chevrolet  (C-E); 
$20,000  weekly 


Rin  Tin  Tin; 
National  Biscuit 
(K  &  E);  $28,000 


Groucho  Marx; 
DeSoto  Plymouth 
(BBDO); 

$30,000;  Sept.  16 


Justice;  Borden 
(Y  &  R);  $17,500 


Adv.  of  Ozzie  & 
Harriet;  Hotpoint 
(alt.  weeks)  (Max- 
on);   Lambert  Co. 
(L  &  F);  $30,000 


Ray  Bolger  Show; 
Lehn  &  Fink  (L  & 
N);  $35,000; 
Sept.  17 


Dragnet; 

Chesterfield 

(C   &   W);  $29,000 


Ford  Theatre 
Ford  Motor  Co. 
(JWT); 

$25,000;  Sept.  30 


Dollar  a  Second; 
Mogen  David  Wine 
Co.  (Weiss  &  Gel- 
ler);  $12,000;  Oct.  1 


The  Vise; 
Sterling  Drugs 
(DFS);  Oct.  1 
$2,500 


Lux  Video  Thea- 
tre; Lever  Bros.; 
JWT;  $40,000 


Tonight* 


Perry  Como;  Lig- 
gett  &   Myers  (C& 
W);  $30,000  weekly 


Mama; 

General  Foods 
(B  &  B,  Y  &  R); 
$18,000 


Topper; 

R.  J.  Reynolds 

(Wm.  Esty); 

$27,000 


Playhouse  of  $tars; 
Schlitz  Brewing 
(L  &  N);  $25,000 


Our  Miss  Brooks; 
General  Foods 
(Y  &  R);  $32,000 
Oct.  1 


The  Lineup;  Brown 
&  Williamson 
(Ted  Bates); 
$25,000;  Oct.  1 


Person  to  Person; 
Am.  Oil  Co.  (Joe 
Katz  Co.);  Ham 
Brewing  (Campbell 
Mithun;  Noxzema 
($$C&B);  $20,000; 
Sept.  3 


Chronoscope; 
Longines- Wittnauer 
(Vic  Bennett); 
$7,500 


The  Stranger; 
Serutan  Co.  (Ed 
Kletter);  $10,000 


Chance  of  a  Life- 
time; P.  Lorillard 
(L  &  N);  $10,000 


Eddie   Fisher;  Coca 
Cola;  D'Arcy; 
$28,000 


News  Caravan; 
Camel;  Wm.  Esty.; 


Red    Buttons  Show 
(3  out  4);  Jack  Car- 
son   (4th);  Pontiac 
(MJA);  $35,000; 
Oct.  1 


Life  of  Riley; 
Gulf  Oil   (Y  &  R); 
$30,000 
Sept.  17 


Big  Story;  Am.  Ci- 
gar &  Cig.  (SSC&B) 
alt.   weeks  with 
Simoniz  (SSC&B); 
$25,000;  Sept.  19 


Dear  Phoebe; 
Campbell  Soup 
(BBDO); 
$30,000 


Gillette  Fights; 
Gillette  (Maxon); 
$20,000 


Greatest  Moments 
in  $port;  Mutual  of 
Omaha;   Bozell  & 
Jacobs;  $5,000; 
Sept.  10 


Tonight* 


ABC 


CBS 


TUESDAY 

DuM 


NBC 


ABC 


WEDNESDAY 
CBS  DuM 


NBC 


Cavalcade  of 
America;  duPont; 
BBDO; 

$35,000;  Sept.  28 


Twenty  Questions; 
Florida  Citrus; 
SI  0,000 


D.  Thomas  Show; 
Am.  Tob.  (alt.  wks.) 
BBDO;   Dodge  Div. 
of   Chrysler  (Grant 
Adv.);  S40.000 


U.  S.  Steel  Hr.;  U.  S. 
Steel  Corp.  (alt. 
weeks)  BBDO; 
The  Elgin  Hr.;  Elgin 
Nat' I  Watch  Co.; 
Young  &  Rubicam 
530,000;  Oct.  5 


Stop   the  Music- 
Exquisite  Form; 
Grey  alt.  weeks 
with  Quality 
Goods;   SI 5,000 


Doug  Edwards; 
Am.  Tobacco 
(Pall  Mall);  SSC&B 
S20,000  weekly 


Jo  Stafford  Show; 
Gold  Seal  Co.; 
Campbell-Mithun; 
SIO.OOO;  Aug.  31 


Halls  of  Ivy;  Int. 
Harv.  (Leo  Burnett) 
alt.  weeks  with 
Nat.  Biscuit  Co. 
(McCann-Erickson); 
S45.000;  Oct.  19 


Meet  Millie;  Carter 
Prod.    (SSC&B)  alt. 
weeks  with  O'Ce- 
dar    Corp.  (Turner 
Adv.);  S20.000 


Danger;  Block  Drug 
Co.   (H.  Cohen 
Adv.)  alt.  weeks 
with  Nash  Kelvi- 
nator  (Geyer  Inc.); 
510,000 


Life  With  Father; 
Pet  Milk  (Gardner) 
alt.   weeks  with 
S.  C.  Johnson 
(NL&B);  527,500; 
Aug.  24 


See  It  Now;  Alcoa; 
Fuller  &  Smith  & 
Ross;  518,000; 
Aug.  30 


The  Goldbergs;  Vit. 
Corp.  of  America; 
BBDO; 
518,000 


Studio  57;  H.  J. 
He  inz;  Maxon  Inc.; 
Sept.  21;  525,000 


ABC 


CBS 


SATURDAY 
DuM 


Dinah  Shore; 
Chev.  (C-E); 
520,000  weekly; 
Oct.  2  

News  Caravan; 
Camels  (Wm.  Esty); 
520,000  weekly 


21 


Milton  Berle; 
Buick  (Kudner); 
5100,000;  Sept. 
Bob  Hope  (20 
weeks);  Gen.  Foods 
(Y  &  R);  580,000  to 
$150,000;  Oct.  12 
Martha  Raye  Show; 
Hazel  Bishop  (R. 
Spector);  $75,000; 
Sept.  28 


Disneyland;  Am. 
Dairy  (Campbell 
Mithun);  Am.  Mo- 
tors (Geyer);  Derby 
Foods  (McCann- 
Erickson);  $70,000; 
Oct.  27 


New  Stu  Erwin 
Show;   Liggett  & 
Myers  (C  &  W); 
$25,000;  Oct.  20 


Fireside  Theatre 
P  &  G  (Compton); 
$22,500 


Masquerade  Party; 
Remington  Rand 
(Y  &  R)  alt.  weeks 
with  Knomark 
Mfg.  (Emil  Mogul); 
512,500;  Sept.  29 


Arm:trong  Circle 
Theatre;  Arm- 
strong; BBDO; 
$20,000 


Truth  or  Conse- 
quences;  P.  Loril 
lard  (L  &  N); 
$12,000 


Tonight* 


Doug  Edwards; 
Bendix   Home  App 
(Earle  Ludgin); 
$20,000  weekly 


Perry  Como; 
Liggett  &  Myers 
(C  &  W);  $30,000 
weekly 


Godfrey  &  His 
Friends;  Toni  Co. 
(Weiss  &  Geller); 
Pillsbury  Mills  (L. 
Burnett);  Frigidaire 
Div.  (FC&B); 
$40,000;  Sept.  15 


Strike  It  Rich; 
Colgate  Palmolive 
(Wm.  Esty); 
511,000 


I've   Got   a  Secret; 
R.  J.  Reynolds 
(Wm.  Esty); 
$10,000 


Blue    Ribbon  Bouts 
Pabst  Brewing 
(W  &  L);  $30,000 


Sports  Spot; 
Gen.  Cigar  Co. 
(Y  &  R);  $1,500 


Chronoscope; 
Longines-Wittnauer 
(Vic  A.  Bennett 
Co.);  $10,000 


Eddie  Fisher;  Coca 
Cola;  D'Arcy; 
$22,000 


News  Caravan; 
Camel;  Wm.  Esty; 
$20,000  weekly 


I  Married  Joan; 
General  Electric 
(Y  &  R);  $33,000 


My  Little  Margie; 
Scott  Paper  (JWT); 
$30,000;  Sept.  1 


Kraft  Tv 
Theatre;  Kraft 
Foods  (JWT); 
S22,000 


This  Is  Your  Life; 
H.  Bishop 
(R.  Spector); 
$30,000;  Sept.  29 


Tonight* 


7:30 


7:45 


8:00 


8:15 


8:30 


8:45 


9:00 


9:15 


9:30 


9:45 
10:00 


10:15 


10:30 


10:45 


11:00 


NBC 


Saturday  Night 
Fights;  Bayuk 
Cigars;  Ellington 
&  Co.;  $21,000 


Beat  the  Clock; 
Sylvania  Electric 
(C  &  P);  $10,000 


Jackie  Gleason; 
Schick  (Kudner); 
Nestle  Co.  (Bryan 
Houston);  W.  A. 
Sheaffer  Pen 
(Russel  Seeds); 
565,000;  Sept.  25 


Two  for  the  Money; 
P.  Lorillard  Co. 
(L  &  N);  511,000 


My   Favorite  Hus- 
band; Int.  Silver 
(Y  &  R)  alt.  weeks 
with  Simmons 
Co.   (Y  &  R); 
527,500 
Sept.  11 


That's  My  Boy; 
Chrysler  Corp. 
(N.  W.  Ayer); 
527,500 


June  Havoc  Show 
Willy  alt  weeks 
with  Gen.  Mills 
!DFS); 

S27,500;   Sept.  18 


Sports  Time; 

Gen.  Tire  &  Rubber 

(N.  W.  Ayer) 


Pro  Footbal 
Oct.  2 


**Sports  Interview; 
Boyle  Midway; 
Geyer;  51,775 


Ethel  &  Albert; 
Sunbeam  Corp. 
(Perrin-Paus); 
$17,000;  Sept.  4 


7:30 


7:45 


8:00 


Mickey  Rooney 
Show;  Pillsbury- 
Green   Giant  (Leo 
Burnett);  $35,000 


8:15 


8:30 


Place  the  Face; 
Toni;   Leo  Burnett; 
Sept.  13,  $18,000 


8:45 


Imogene  Coca; 
Gri.Tin  (BC&P); 
Johnson  &  Johnson 
(Y  &  R);  Lewis 
Howe    (DFS);  SOS; 
McCann  Enckson; 
$40,000;  Oct.  2 


9:00 


9:15 


Texaco  Show; 
Durante  &  O'Con- 
nor; Texas  Co. 
(Kudner);  $50,000; 
Oct.  2 


9:30 


9:45 


Geo.   Gobel  Shov. 
Pet  Milk  (Erwin 
Wasey);  Armour 
(FC&B);  $30,000; 
Oct.  2 


10:00 


10:15 


Your  Hit  Parade; 
Am.  Tob.  (BBDO) 
alt.  weeks  with 
Warner-Hudnut 
(K  &  E);  $38,000; 
Sept.  11 


10:30 


10:45 


11:00 


THE  FALL  TV  LINEUP 

A  B*T  Compilation 

This  special  showsheet  contains  listings  of  all  tele- 
vision network  programs  now  sold  for  this  fall. 
Sponsor,  agency  and  per-program  production  cost. 
Dates  given  are  starting  dates. 


SPECTACULARS 

September  25,  NBC,  9-10:30  p.m.:  Max  Liebman's  "Lady  in  the  Dark";  General 
Motors  Oldsmobile  Division  through  D.  P.  Brother—;  $200,000 


September  30,  CBS,  8:30-9:30  p.i 
McCann-Erickson;  $100,000 


Shower  of  Stars";  Chrysler  Corp.  through 


October  10,  NBC,  7:30-9  p.m.:  Max  Liebman  presents  special  show  for  Hazel 
Bishop  through  Raymond  Spector;  Sunbeam  through  Perrin-Pous;  $300,000 

October  13,  CBS,  10-11:00  p.m.  "The  Best  of  Broadway";  Westinghouse  Electric 
Co.  through  McCann-Erickson;  $100,000 


October  14,  NBC,  9:30-10:30  p.i 
Walter  Thompson;  $200,000 


"Ford  Theatre,"  Ford  Motor  Co.  through  J. 


October  24,  A3C,  CBS,  DuMont,  NBC  "Jubilee"— Electric  Co.'s  of  America-  N  W 
Ayer  &  Son;  $420,000 

•Tonight  is  heard  11:30-1:00  pm  EST;  1 1 :00-Midnight  CST 
**Sports  Interview  is  telecast  11:05-11:30  p.m. 

■i-DuMont  professional  football  schedule  will  be  carried  on  the  network  by  Schick 
through  Kudner  plus  regional  participating  sponsors. 


75.956 


ifc   read  this  "book 
every  week 


99 


WE  call  BROADCASTING  •  TELECASTING  a  "book."    It  is 
not.    That's  a  sort  of  affectionate  house  term.  B  •  T  is  the  Time, 
Fortune,  Newsweek,  Forbes  or  Wall  Street  Journal  of  one  of  the 
most  vibrant  arts  in  our  world  today — radio-tv  broadcasting. 

BROADCASTING  •  TELECASTING  is  a  weekly  magazine.  It  is  also 
a  sort  of  newspaper.  From  its  key  office  in  Washington  it  fingers  the 
pulse  of  what  goes  on  anywhere  through  its  crack  correspondents  in  New 
York,  Hollywood,  Chicago  and  Toronto.  Its  string  of  news  centers  dot 
the  globe. 


BROADCASTING  •  TELECASTING  is  vigorous, 
sensational.    Fearless,  but  fair. 


Interesting,  but  not 


Is  it  any  wonder  that  a  book  like  this  wins  acclaim  from  coast  to  coast, 
whose  authoritative  articles  and  features  in  radio,  television  and  their 
basic  fundamentals  are  almost  school  texts? 

A  BOOK  THAT  EXPLAINS.  .  .  .  Color  and  its  effect  on  tv.  Time- 
buying  and  its  effects  on  advertising  and  public  acceptance  and  opinion. 
The  fundamental  use  of  film  and  its  acceptance;  psychologically  and 
financially.    A  book  whose  "at  deadline"  crackles  with  spot  news. 

A  book  whose  editorials  are  front-page  news  on  the  back  page  of  the 
most  alive,  vital  and  vigorous  publication  in  the  field  today.  .  .  . 

Little  wonder  more  people  more  often,  year  in  and  year  out  say,  "Make 
mine  B  •  T." 

*  American  Research  Bureau  Survey — details  on  request. 


★  ★★★★★★★★★ 

Subscribe  to  this  incomparable  "book"  today. 

Annual    subscription    $7.00.    Annual  subscription 
including  BROADCASTING  and  TELECASTING 
Yearbooks  (published  January  and  August 
respectively)   $  I  1 .00. 

BROADCASTING  •  TELECASTING 

1735  DeSales  Street,  N.W. 
Washington  6,  D.C. 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  •  T) 

September  9  through  September  15 
includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP— construction  permit.  DA— directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio  -transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,  kw  —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc  — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  In  parentheses.) 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  11,  7952: 


FCC  Commercial  Station  Authorizations 

As  of  Aug.  31,  1954* 


Commercial 
Educational 


vhf 

254 
14 


uhf 

309 
18 


Total  Operating  Stations  in  U.  S. 


Commercial  on  air 
Noncommercial  on  air 


vhf 

274 
3 


uhf 

118 

3 


Total 

563J 
32 


Total 

392 
6 


Applications  filed  since  April  14,  7952: 


AM 

FM 

TV 

Licensed  (all  on  air) 

2,590 

537 

105 

CPs  on  air 

13 

24 

t308 

CPs  not  on  air 

113 

10 

165 

Total  on  air 

2,603 

561 

413 

Total  authorized 

2,716 

571 

578 

Applications  in  hearing 

133 

3 

175 

New  station  requests 

163 

6 

14 

New  station  bids  in  hearing 

72 

0 

163 

Facilities  change  requests 

126 

20 

22 

Total  applications  pending 

763 

123 

241 

Licenses  deleted  in  Aug. 

0 

1 

0 

CPs  deleted  in  Aug. 

2 

0 

4 

Commercial 
Educational 


New  Amend. 

924  337 
55 


vhf 

716 
28 


uhf 

526 
27 


Total 

1,243» 
55* 


*  Does  not  include  noncommercial  educational 
fm  and  tv  stations. 


Total  979        337        744        553  1.2984 

'Ninety-three  CPs  (16  vhf,  77  uhf)  have  been 
returned. 

'  One  applicant  did  not  specify  channel. 
■  Includes  32  already  granted. 
'  Includes  593  already  granted. 


t  Authorized 

to  operate 

commercially. 

•  • 

* 

Art 

i  and  Fr 

n  Summary 

through  Sept. 

15 

Appls. 

In 

On 

Pend- 

Hear- 

Air 

Licensed 

CPs  ing 

ing 

Am 

2,603 

2,594 

130  159 

64 

Fm 

561 

537 

36  6 

0 

ACTIONS  OF  FCC 
New  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

Tampa,  Fla. — Tampa  Television  Co.  granted  vhf 
ch.  13  (210-216  mc);  ERP  316  kw  visual,  158  kw 
aural;  antenna  height  above  average  terrain  793 
ft.,  above  ground  510  ft.  Estimated  construction 
cost  $833,943,  first  year  operating  cost  $780,000, 
revenue  $850,000.  Post  Office  address  P.  O.  Box 
1077,  Tampa.  Studio  and  transmitter  location  401 
West  Tyler  St.,  Tampa.  Geographic  coordinates 
27°  57'  04"  N.  Lat.,  87°  27'  54"  W.  Long.  Trans- 
mitter and  antenna  RCA.  Legal  counsel  Welch, 
Mott  &  Morgan,  Washington.  Consulting  engi- 
neer Kear  &  Kennedy,  Washington.  Principals 
include  President  Doyle  E.  Carlton  (15%),  partner 
in  Mabry,  Reaves,  Carlton,  Anderson,  Fields  & 
Ward  (Tampa  law  firm),  president  of  Bee  Branch 
Cattle  Co.  (Punta  Gorda,  Fla.),  director  of  Tampa 
Drug  Co.,  vice  president-director  of  Yocam  Bat- 
teries Inc.  (Tampa),  treasurer  of  Contract  Battery 
Mfg.  Co.  (Tampa),  owner  and  operator  of  cattle 

I  ranches  and  citrus  groves  in  partnership  with 
wife;  Vice  President-General  Manager  W.  Walter 

I  Tison  (20%),  owner  of  WALT  Tampa;  Secretary- 

I  Treasurer  David  Elmer  Ward  (10%),  partner  in 
Mabry,  Reaves,  Carlton,  Anderson,  Fields  & 
Ward,  vice  president  and  %  interest  in  Combs 
Fish  Co.  (Naples,  Fla.),  secretary  of  Limestone 

I  Land  Co.  (Wauchula,  Fla.),  owner  and  operator 
of  cattle  ranches;  T.  J.  Bell  (10%),  president  and 

i  25%  interest  (with  wife)  in  Citizens  Bank  in 
Sarasota,  director  of  Sarasota  Federal  Savings  & 
Loan  Assn.;  H.  H.  Baskin  (10%),  Clearwater,  Fla., 

1  attorney,  Ys  interest  in  B.O.H.O.  &  B.  (Clear- 
water, Fla.,  realtor),  V3  interest  and  partner  in 
Owens,  Baskin  &  Owens  (Clearwater  realtor); 
B.  G.  Brumby  Jr.  (10%),  Ys  interest  in  B.O.H.O. 
&  B.,  president  and  33y3%  of  Brumby  Textile 
Mills  (Murphy,  N.  C);  L.  Maxcy  (10%),  vice  pres- 
ident and  22,351  sh.  of  Clinton  Foods  Inc.  (Au- 
burndale,  Fla.),  vice  president  and  165  sh.  of 
Citizens  Bank  of  Frostproof  (Frostproof,  Fla.), 
president  and  Y3  of  L.  Maxcy  Inc.  (food  process- 
ing) (Frostproof,  Fla.),  owner  and  operator  of 
cattle  and  citrus  ranches;  O.  K.  Reaves  (5%), 
partner  in  Mabry,  Reaves,  Carlton,  Anderson, 
Fields  &  Ward;  G.  E.  Mabry  (5%),  partner  in 
Mabry,  Reaves,  Carlton,  Anderson,  Fields  & 
Ward.  Granted  Sept.  2. 
Grand   Rapids,   Mich. — Peninsular   Bcstg.  Co. 

i  granted  uhf  ch.  23  (524-530  mc);  ERP  216  kw  vis- 
ual, 110  kw  aural;  antenna  height  above  average 
terrain  484  ft.,  above  ground  445  ft.  Estimated 
construction  cost  $340,807.64,  first  year  operating 
cost  $260,000,  revenue  $300,000.  Post  office  address 
123  Pearl  St.,  N.W.  Studio  and  transmitter  loca- 
tion near  intersection  Conell  Road  &  Bridge  St. 
Geographic  coordinates  42°  57'  56"  N.  Lat.,  85°  43' 
08"  W.  Long.  Transmitter  and  antenna  GE.  Legal 
counsel  Kirkland,  Fleming,  Green,  Martin  &  Ellis, 

Broadcasting   •  Telecasting 


Washington.  Consulting  engineer  Craven,  Lohnes 
&  Culver,  Washington.  Principals  include  local 
businessmen  President  John  D.  Loeks  (40%),  Vice 
President  Edward  A.  McCready  Jr.  (20%),  Vice 
President  Howard  W.  Freck  (20%),  Treasurer 
E.  A.  McCready  (20%).    Granted  Sept.  2. 

f  Huntington,  W.  Va. — Greater  Huntington  Ra- 
dio Corp.  (WHTN)  granted  vhf  ch.  13  (210-216 
mc);  ERP  238  kw  visual,  119  kw  aural;  antenna 
height  above  average  terrain  740  ft.,  above  ground 
284  ft.  Estimated  construction  cost  $324,806,  first 
vear  operating  cost  $260,000,  revenue  $300,965. 
Post  office  address  S.  J.  Hyman,  Box  1957,  Hunt- 
ington. Studio  location  724  4th  Ave.,  Huntington. 
Transmitter  location  near  Wayne-Cabell  County 
line,  2.5  mi.  S.  of  its  junction  with  Ohio-W.  Va. 
state  line.  Geographic  coordinates  38°  23'  35"  N. 
Lat.,  82°  28'  24"  W.  Long.  Transmitter  and  an- 
tenna RCA.  Studio  equipment  RCA.  Legal 
counsel  Loucks,  Zias,  Young  &  Jansky,  Washing- 
ton. Consulting  engineer  Jansky  &  Bailey,  Wash- 
ington. Applicant  is  owned  99%-plus  by  Biggs- 
Long  Realty  Corp.,  in  turn  owned  by  Greater 
Huntington  Theatre  Corp.  Officers  of  all  three 
firms  are  same:  A.  B.  Hyman,  president;  S.  J. 
Hyman,  first  vice  president  and  treasurer;  Jack 
S.  Hyman,  second  vice  president;  J.  S.  Silverstein, 
secretary  and  assistant  treasurer;  Hazel  M.  Harer, 
assistant  secretary-treasurer.    Granted  Sept.  2. 

Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

KFSA-TV  Fort  Smith,  Ark.— Southwestern  Ra- 
dio &  Tv  Co.  granted  applications  to  establish 
auxiliary  STL  stations  to  exchange  uhf  tv  pro- 
grams between  ch.  23  KCEB  (TV)  Tulsa  and  ch. 
22  KFSA-TV  by  microwave  relay.  Granted  Sept. 
15. 

KMJ-TV  Fresno,  Calif. — McClatchy  Bcstg.  Co. 
Commission  waived  Sec.  3.614(b)(4)  of  rules  and 
granted  mod.  of  CP  for  ch.  24  to  change  type  of 
transmitter,  install  directional  array  and  make 
other  equipment  changes.    Granted  Sept.  15. 

WMGT  (TV)  North  Adams,  Mass. — Greylock 
Bcstg.  Co.  denied  request  for  waiver  of  Sec. 
3.607(a)  of  rules  and  returned  request  for  special 
temporary  authority  to  operate  on  ch.  15  in  lieu 
of  ch.  74.    Action  Sept.  15. 

WLVA-TV  Lynchburg,  Va. — Lynchburg  Bcstg. 
Corp.  granted  mod.  of  CP  to  change  ERP  to  316 
kw  visual  and  158  kw  aural;  antenna  height 
above  average  terrain  1,100  ft.  Granted  Sept.  10; 
announced  Sept.  14. 

WNEM-TV  Bay  City,  Mich.— North  Eastern 
Michigan  Corp.  granted  mod.  of  CP  to  change 
ERP  to  100  kw  visual  and  50  kw  aural;  antenna 
height  above  average  terrain  520  ft.  Granted 
Sept.  10,  announced  Sept.  14. 

WGTH-TV  Hartford  Conn.— General  Times  Tv 
Corp.  granted  STA  to  operate  commercially  on 
ch.  18  for  period  ending  Jan.  5,  1955.  Granted 
Sept.  8,  announced  Sept.  14. 

KSWM-TV  Joplin,  Mo. — Air  Time  Inc.  granted 
STA  to  operate  commercially  on  ch.  12  for  period 


ending  Feb.  23,  1955.  Granted  Sept.  7;  announced 
Sept.  14. 

WTWO  (TV)  Bangor,  Me.— Murray  Carpenter 
&  Assoc.  granted  STA  to  operate  commercially 
on  ch.  2  for  period  ending  Jan.  5,  1955.  Granted 
Sept.  7,  announced  Sept.  14. 

WTVW  (TV)  Milwaukee  —  Milwaukee  Area 
Telecasting  Corp.  granted  STA  to  operate  com- 
mercially on  ch.  12  for  period  ending  Feb.  11, 
1955.    Granted  Sept.  7;  announced  Sept.  14. 


New  Am  Stations 


ACTIONS  BY  FCC 

Columbus,  Ga. — Muscogee  Bcstg.  Co.  granted 
1580  kc,  1  kw  daytime.  Estimated  construction 
cost  $18,980;  first  year  operating  cost  $25,000;  first 
year  revenue  $30,000.  Post  office  address  Box 
92,  Ft.  Valley,  Ga.  Charlie  Parrish  (50%),  em- 
ploye of  WFBM  Ft.  Valley,  and  C.  H.  Parrish 
Sr.  (50%),  farmer.   Granted  Sept.  9. 

Central  City,  Ky. — L.  L.  Stone,  A.  E.  Stone  and 
R.  G.  Utley  d/b  as  Central  City-Greenville  Bsctg. 
Co.  granted  1380  kc,  500  w  daytime.  Estimated 
construction  cost  $16,950,  first  year  operating  cost 
$24,000,  revenue  $30,000.  Principals  in  co-partner- 
ship are  equal  owners  of  Messenger  &  Times- 
Argus,  Central  City.  Post  office  address  %  Paul 
Huddleston,  Price  Bldg.,  Bowling  Green.  Ky. 
Granted  Sept.  9. 

Manchester,  Ga.— Georgia  Ra-Tel  Inc.  granted 
new  am  station  on  1570  kc,  1  kw  daytime;  engi- 
neering condition.  Post  office  address  %  T.  S. 
Carr,  Box  66,  Atlanta,  Ga.    Granted  Sept.  9. 

Central  City,  Ky.  —  Muhlenberg  Bcstg.  Co. 
granted  new  am  station  on  1600  kc,  500  w  day- 
time, subject  to  acceptance  of  any  interference 
that  might  result  from  operation  proposed  by 
Southern  Indiana  Bcstrs.  Inc.  at  Newburg,  Ind. 
Post  office  address  %  William  D.  Atkinson,  WKAY 
Glasgow,  Ky.    Granted  Sept.  9. 

Titusville,  Pa.— Crawford  County  Bcstg.  Co. 
granted  new  am  station  on  1290  kc,  500  w  day- 
time. Post  office  address  %  Victor  D.  Lindeman 
Jr.,  12  E.  41st  St.,  New  York.    Granted  Sept.  9. 

Spencer,  W.  Va.— Ohio  Valley  on  the  Air  Inc. 
granted  new  am  station  on  1590  kc,  1  kw  daytime; 
engineering  condition.  Post  office  address  % 
Marianne  B.  Campbell,  Box  244,  Gallipolis,  Ohio. 
Granted  Sept.  9. 

APPLICATIONS 

Colorado  Springs,  Colo. — Music  Bcstg.  Corp.,  740 

kc,  250  kw  daytime.  Post  office  address  %  John 
L.  Buchanan,  445  Krameria  Street,  Denver  20, 
Colo.  Estimated  construction  cost  $9,368.49,  first 
year  operating  cost  $36,000,  revenue  $48,000.  Prin- 
cipals include  John  L.  Buchanan,  secretary-treas- 
urer KTLN  Denver,  Colo.,  president  (100%); 
Stella  W.  Buchanan,  housewife,  vice  president; 
James  W.  Buchanan,  sales  representative  KTLN, 
and  owner  photography  business,  secretary-treas- 
urer.   Filed  Sept.  14. 

Manitou  Springs,  Colo. — Garden  of  the  Gods 
Bcstg.  Co.,  1490  kc,  250  w  unlimited.  Post  office 
address  68  Minnehaha  Ave.,  Manitou  Springs, 
Colo.  Applicant  is  operator  of  KCMS-FM  there, 
Class  A  outlet.  President  of  firm  is  C.  M.  Ed- 
monds.  Filed  Sept.  14. 

Adel,  Ga. — Robert  A.  Davis,  W.  M.  Forshee  and 
W.  T.  Scott  d/b  as  Cook  County  Bcstg.  Co.,  1470 
kc,  1  kw  daytime.  Post  office  address  %  Robert 
A.  Davis,  1301  10th  St.,  S.W.,  Moultrie,  Ga.  Esti- 
mated construction  cost  $26,160,  first  year  operat- 
ing cost  $30,761,  revenue  $55,000.  Principals  in- 
clude Robert  A.  Davis,  communications  super- 
visor, Spence  Field,  Moultrie,  Ga.,  station  man- 
ager and  chief  engineer  (30%);  W.  M.  Forshee, 
banker  and  car  dealer,  general  partner  (35%); 
W.  T.  Scott,  lumber  and  car  dealer,  general  part- 
ner (35%).    Filed  Sept.  10. 

Atlanta,  Ga. — Glenkaren  Assoc.  Inc.,  1600  kc,  1 
kw  daytime.  Post  office  address  %  T.  M.  Forbes 
Jr.,  825  Citizens  &  Southern  National  Bank  Bldg., 
Atlanta,  Ga.  Estimated  construction  cost  $11,500, 
first  year  operating  cost  $25,000  for  combined  am 
and  fm  operations,  revenue  $25,000  for  combined 
am  and  fm  operations.  Principals  include  Locke 
E.  Glenn,  sound  engineer  and  stockholder  in  en- 
gineering equipment  companies,  chairman  of  the 
board  (100%);  David  H.  Gambrell,  attorney,  presi- 
dent; David  L.  Lyndon,  traffic  manager-engineer, 
WEAS  Decatur,  Ga.,  secretary.  Firm  was  granted 
permit  for  new  fm  station  fortnight  ago  [B«T 
Sept.  13].    Filed  Sept.  10. 

Fremont,  Mich.— Paul  Brandt,  1490  kc,  100  w 
unlimited.  Post  office  address  %  Paul  A.  Brandt, 
901  E.  Maple  St.,  Mt.  Pleasant,  Mich.  Estimated 
construction  cost  $16,380,  first  year  operating  cost 
$40,000,  revenue  $45,000.  Mr.  Brandt  owns  WCEN 
Mt.  Pleasant,  Mich.,  and  WBRN  Big  Rapids,  Mich. 
Filed  Aug.  26. 

Winnemucca,  Nev. — Northwest  Radio  &  Tele- 
vision Corp.,  1400  kc,  250  w  unlimited.  Post 
office  address  Northwest  Radio  &  Television 
Corp.,  P.  O.  Box  387,  Winnemucca,  Nev.  Estimated 
construction  cost  $11,000,  first  year  operating  cost 
$35,000,  revenue  $36,000.  Principals  include  Les- 
ter W.  Pearce,  federal  employe,  president  and 
director  (18.5%);  John  E.  Sommers,  hotel  man- 
ager, director  (18.5%);  John  R.  Duarte,  Winne- 
mucca chief  of  police,  vice  president  and  director 
(14.8%);  Henry  E.  Ruckteschler,  service  station 
owner,  secretary-treasurer  and  director  (18.5%); 
Odie  G.  Lupien,  music  service  owner,  director 
(7.4%);  Oliver  Curutchet,  general  contractor,  di- 
rector (7.4%);  Rudolph  Schwartz,  rancher,  direc- 
tor (14.8%).    Filed  Sept.  14. 


September  20,  1954 


Page  107 


■ 


■FOR  THE  RECORD- 


Dallas,  Ore. — Edward  C.  McElroy  Jr.  and  Leland 
M.  Tucker  d/b  as  Polk  County  Bcstrs.,  1540  kc, 
250  w  daytime.  Post  office  address  135  N.E.  79th 
Ave.,  Portland  16,  Ore.  Estimated  construction 
cost  $15,149.29,  first  year  operating  cost  $24,000, 
revenue  $30,000.  Principals  include  Edward  C. 
McElroy  Jr.,  engineer-announcer  KGW  Portland. 
Ore.,  vice  president  and  general  manager  (49%); 
Leland  M.  Tucker,  real  estate  salesman  and  serv- 
ice station  owner,  president  (51%).  Filed  Sept. 
10. 

West  Warwick,  R.  I. — Jack  C.  Salera,  Peter  B. 
Gemma  and  Lorraine  M.  Salera  d/b  as  Neighborly 
Bcstg.  Co.,  980  kc,  1  kw  daytime.  Post  office 
address  %  Jack  C.  Salera,  205  Blackstone  St., 
Providence  5,  R.  I.  Estimated  construction  cost 
$12,100,  first  year  operating  cost  $21,000,  revenue 
$53,000.  Principals  include  Jack  C.  Salera,  man- 
ager-part owner  WNRI  Woonsocket.  R.  I.,  presi- 
dent (47.5%);  Peter  B.  Gemma,  president  Perk  Tv 
Corp.,  Providence,  R.  I.,  secretary  (47.5%);  Lor- 
raine M.  Salera,  secretary  WNRI,  treasurer  (5%). 
Filed  Sept.  10. 

McMinnville,  Tenn. — Cumberland  Valley  Bcstg. 
Co.,  580  kc,  1  kw  daytime.  Post  office  address 
%  Joe  M.  Matyas,  P.  O.  Box  162,  McMinnville, 
Tenn.  Estimated  construction  cost  $19,050,  first 
year  operating  cost  $32,252,  revenue  $37,440.  Prin- 
cipals include  W.  W.  Davis,  optometrist,  president 
(8%);  Herman  Spivey,  president  lumber  company, 
vice  president  (4%);  Frank  Howard,  insurance 
agent,  secretary  (2.8%);  I.  D.  Byars,  radio  engi- 
neer, treasurer  (8.4%);  Frank  Martin,  express 
company  manager  (5.2%);  Joe  Rader,  garment 
company  superintendent  (8.4%);  phis  37  other 
stockholders.    Filed  Sept.  1. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

WDOB  Canton,  Miss. — Madison  County  Bcstg. 

Co.  granted  CP  increase  power  from  500  w  to  1 
kw,  operating  daytime  only  on  1370  kc.  Granted 
Sept.  9. 

WEAM  Arlington,  Va. — Arlington-Fairfax  Bcstg. 
Co.  granted  CP  change  from  DA-1  to  DA-2,  op- 
erating unl.  on  1390  kc  with  5  kw.  Granted 
Sept.  9. 

Existing  Fm  Stations  .  .  . 

ACTIONS  BY  FCC 

WMUZ  (FM)  Detroit,  Mich.— Michigan  Music 
Co.  granted  change  of  antenna  from  200  ft.  to 
380  ft.    Granted  Sept.  9. 

WOL-FM  Washington,  D.  C— Washington  Bcstg. 
Co.  granted  change  in  ERP  from  20  kw  to  10  kw. 
Granted  Sept.  9. 

WWON-FM  Woonsocket,  R.  I.  —  Woonsocket 
Bcstg.  Co.  granted  CP  to  change  frequency  to 
ch.  292  (106.3  mc);  ERP  390  w.  antenna  215  ft. 
Granted  Sept.  10,  announced  Sept.  14. 

KFML  (FM)  Golden,  Colo.— Evert  A.  Bancker 
Jr.  granted  mod.  of  CP  change  type  antenna  and 
overall  height  to  64  ft.;  ch.  253  (98.5  mc),  ERP 
2.25  kw,  antenna  height  above  average  terrain 
580  ft.    Granted  Sept.  10,  announced  Sept.  14. 

STATIONS  DELETED 

WRRH  (FM)  Poughkeepsie,  N.  Y. — Northeast 
Radio  Corp.  granted  request  to  cancel  license 
and  delete  fm  station.  Deleted  Sept.  10,  an- 
nounced Sept.  14. 

KOZY  (FM)  Rapid  City,  S.  D— Black  Hills 
Bcstg.  Co.  granted  request  to  cancel  license  and 
delete  fm  station.  Deleted  Sept.  10,  announced 
Sept.  14. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

WTAN  Clearwater,  Fla.  —  Clearwater  Radio 
Bcstrs.  Inc.  granted  voluntary  assignment  of 
license  to  WTAN  Inc.  for  $106,000.  Principals 
include  President  William  G.  Wells  (55%),  80% 
owner  WMOA  Marietta,  Ohio,  and  l/3  owner 
WNCO  Waterbury,  Conn.;  Vice  President  H.  D. 
Parker  (25%),  general  manager  and  11%  stock- 
holder WTAN,  and  Secretary-Treasurer  Mary  B. 
Wells  (20%).    Granted  Sept.  15. 

WDBF  Delray  Beach,  Fla.— Delray  Bcstg.  Corp. 


granted  voluntary  transfer  of  control  through 
sale  of  all  stock  for  $60,000  to  WSRS  Inc.,  oper- 
tor  of  WSRS-AM-FM  Cleveland  Heights,  Ohio. 
Principals  include  President-Treasurer  Samuel 
R.  Sague  (90%);  Vice  President  Betty  W.  Sague, 
and  Secretary  George  P.  Buckford  (10%).  Grant- 
ed Sept.  15. 

KEYD-AM-TV  Minneapolis,  Minn.  —  Family 
Bcstg.  Corp.  granted  voluntary  transfer  of  control 
to  Minneapolis  Tower  Co.  through  sale  of  30,000 
shares  of  stock  for  $300,000.  Principals  include 
Chairman  of  Board  William  M.  Baker;  President 
Leslie  Park;  Secretary  A.  S.  Trux;  Treasurer 
James  J.  Murphy,  and  Baker  Properties  Inc. 
(75.13%).  There  are  more  than  20  other  stock- 
holders holding  less  than  3%.    Granted  Sept.  15. 

WTIM  Taylerville,  111.— Russell  Armentrout  & 
Roger  L.  Moyer  d/b  as  Moyer  Bcstg.  Co.  granted 
voluntary  transfer  to  Roger  L.  Moyer  and  Keith 
Moyer  d/b  as  Moyer  Bcstg.  Co.  thru  sale  of  V2 
interest  for  $25,000.  Principals  include  Roger  L. 
Moyer  (75%),  and  his  brother  Keith  Moyer  (25%), 
manager  of  WTIM.    Granted  Sept.  15. 

WRNY-AM-FM  Rochester,  N.  Y.  —  Rochester 
Bcstg.  Co.  granted  transfer  of  control  to  David  A. 
Kvle  and  6  others  through  sale  of  all  stock  for 
$10,000  and  assumption  of  mortgage  for  $80,000. 
Principals  include  President  David  A.  Kyle 
(15%);  Vice  President  Harriet  M.  Kyle  (18%); 
Treasurer  Dr.  Donald  A.  Corgill  (25.5%),  and 
Esther  Kaufman  (12.5%).  Principals  are  associ- 
ated in  ownership  of  WABY  Albany,  N.  Y. 
Granted  Sept.  15. 

WNNC  Newton,  N.  C— John  C.  Greene  Jr.  & 
R.  H.  Whiteside  d/b  as  Southern  Radiocasting  Co. 
granted  voluntary  assignment  to  Newton-Con- 
over  Bcstg.  Co.  for  $7,500.  Principals  include 
President  Earl  Reid  Holder  (59%),  former  V3 
owner  WNNC  and  20%  owner  WLON  Lincolnton, 
N.  C,  and  Secretary-Treasurer  Robert  M.  Dellin- 
ger  (39%),  department  store  manager.  Granted 
Sept.  15. 

WCDT  Winchester,  Tenn.— Arthur  D.  Smith  Jr. 

granted  voluntary  assignment  of  license  to  Royce 
E.  Richards,  Ernest  F.  Richards  Sr.,  Ernest  F. 
Richards  Jr.  d/b  as  Franklin  County  Bcstg.  Co. 
for  $40,000  plus  assumption  of  approximately 
$5,790  in  liabilities.  Principals  include  President 
Royce  E.  Richards  (V3),  secretary-treasurer-20% 
owner  WMMT  McMinnville,  Tenn.;  Ernest  F. 
Richards  Sr.  (V3).  dentist,  and  Ernest  F.  Richards 
Jr.  (V3),  WMMT  program  director-announcer. 
Granted  Sept.  15. 

WFOX  Milwaukee,  Wis. — Wisconsin  Bcstg.  Sys- 
tem Inc.  granted  voluntary  assignment  of  license 
to  Business  Management  Inc.  for  $100,000.  Prin- 
cipals include  Pres.-Treas.  Joseph  A.  Clark 
(100%),  dairy  and  food  products:  Sec.  Chas.  L. 
Goldberg,  attorney,  and  Vice  Pres.  Edward  Still- 
man,  accountant.    Granted  Sept.  15. 

KMO-TV  Tacoma,  Wash. — KMO  Inc.  granted 
assignment  of  permit  to  J.  Elroy  McCaw  for 
$300,000.    Granted  Sept.  15. 

APPLICATIONS 

KRIZ  Phoenix,  Ariz. — Seeks  voluntary  assign- 
ment of  license  to  Melody  Shops  Inc.,  wholly- 
owned  corporation  of  Howard  M.  Loeb,  100% 
owner  of  station.    Filed  Sept.  10. 

WOWL  Florence,  Ala. — Richard  B.  Biddle,  pres- 
ident and  general  manager,  seeks  voluntary  ac- 
quisition of  control  through  purchase  of  stock 
owned  by  Jack  D.  Hollis  for  $1,500.  This  gives 
Mr.  Biddle  ownership  of  105  shares  of  200  shares 
outstanding.  Davis  Stokes  seeks  to  relinquish 
20  shares  of  WOWL  stock  of  which  10  are  to  go 
to  O.  B.  Miley,  who  now  owns  20  sh.,  for  a  new 
Buick  automobile.  Mr.  Stokes'  other  10  sh.  are 
to  be  assigned  to  John  C.  Martin,  new  share- 
holder.   Filed  Aug.  31. 

WEEK-AM-TV  Peoria,  111. — Seeks  voluntary  as- 
signment of  license  from  West  Central  Bcstg.  Co., 
co-partnership,  to  the  All-Oklahoma  Bcstg.  Co., 
Oklahoma  corporation.  No  change  in  ownership. 
Filed  Sept.  10. 

KBTN  Neosho,  Mo. — Seeks  voluntary  assign- 
ment of  license  to  John  V.  Turner,  50%  stock- 
holder in  the  station,  tr/as  Ozarks  Playground 
Bcstrs.  Lawrence  Neumeier,  50%  stockholder, 
sells  his  interest  to  Mr.  Turner  for  $12,000.  Filed 
Sept.  10. 


ALLEN  LANDER 

cM.ecfotlatoY 

FDR    THE    PURCHASE    AND  SALE 
□  F    RADID    AND  TELEVISION 
STATIDNS 


1701  K  St.,  N.  W. 
Lincoln  Building 

401   Georgia  Savings   Bank  Bldg 

LAmar  2036 


Washington  6,  D.  C,  NA.  8-3233 
New  York  17,  N.  Y.,  MU.  7-4242 
Atlanta   3,  Ga., 


Hearing  Cases  .  .  . 

ACTIONS  BY  FCC 

Fm  Allocations — Commission  made  final  rule 
making  in  Docket  11116  and  amended  its  revised 
tentative  allocation  plan  for  Class  B  fm  stations 
to  delete  ch.  284  from  Louisville,  Ky.,  and  assign 
channel  to  Jasper,  Ind.,  effective  immediately. 
Action  Sept.  9. 

WOPA  Oak  Park,  111.— Village  Bcstg.  Co.  Des- 
ignated for  hearing  application  to  move  trans- 
mitter site  to  Chicago.    Action  Sept.  9. 

Salina,  Kan. — Salina  Bcstg.  Co.  Designated  for 
hearing  application  for  new  am  station  on  1310 
kc.  500  w  daytime:  made  KFSB  Joplin,  Mo.,  and 
KFH  Wichita  parties  to  proceeding.  Action 
Sept.  9. 

KUNO  Corpus  Christi,  Tex. — KUNO  Inc.  Des- 
ignated for  hearing  application  to  increase  height 
of  am  tower  and  add  top-loading  thereto;  made 
KULP  El  Campo,  KLUF  Galveston  and  KNAL 
Victoria,  Tex.,  parties  to  proceeding.  Action 
Sept.  9. 

Routine  Roundup  .  .  . 

September  10  Decisions 

ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 

Actions  on  Sept.  8 
By  Comr.  E.  M.  Webster 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  Sept.  14,  to  file  pleading 
in  response  to  petition  for  rehearing  filed  by  Co- 
lumbia Empire  Telecasters  Inc.,  Portland,  Ore. 
(Docket  10246  et  al.). 

Chief  Broadcast  Bureau — Granted  petition  for 
extension  of  time  to  Sept.  20,  to  file  answer  to 
motion  to  strike  exceptions  of  Chief  Broadcast 
Bureau  filed  by  International  Bcstg.  Corp.  in  ch. 
3  proceeding,  Shreveport,  La.  (Docket  10476-77). 

Portland,  Ore.,  North  Pacific  Television  Inc. — 
Granted  petition  for  an  extension  of  time  to  Sept. 
17,  to  file  reply  to  exceptions  to  the  initial  deci-  | 
sion  in  ch.  8  proceeding,  Portland,  Ore.  (Docket 
9138  et  al.). 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  Sept.  13  to  pleading  filed 
by  Akron  Bcstg.  Corp.  (WCUE)  on  Aug.  27,  in 
opposition  to  Chief  Broadcast  Bureau's  Petition 
to  delete  the  issues  in  said  proceeding  and  to 
remove  intervenor.  Summit  Radio  Corp.,  as  party 
(Docket  10851;  BP-8478). 

By  Hearing  Examiner  Herbert  Sharfman 

Upon  oral  request  of  Zenith  Radio  Corp.  and  „ 
without  objection  by  the  other  parties  in  Dockets 
8917  et  al.,  ordered  that  the  hearing  conference 
scheduled  for  Sept.  8  be  continued  to  Sept.  13, 
1954,  at  5:05  p.m.  (Chicago  ch.  2  proceeding). 
By  Hearing  Examiner  William  G.  Butts 

Paducah,  Ky.,  Columbia  Amusement  Co.  Inc. — 
Granted  motion  for  continuance  of  hearing  in  ch.  | 
6   proceeding  from  Sept.   9,   to  Sept.  29,  1954 
(Docket  10875  et  al.). 

Action  of  Sept.  7 
By  Hearing  Examiner  Fanney  N.  Litvin 

Ordered  that  the  conference  held  on  Aug.  30  re 
application  of  Western  Bcstg.  Co.  Inc.  (KIFN 
Phoenix,  Ariz.)  be  continued  to  Sept.  21,  and  the 
hearing  continued  to  Oct.  18,  1954  (Docket  10914; 
BMP-6194). 

By  Hearing  Examiner  Charles  J.  Frederick 

Hastings,  Neb.,  The  Seaton  Pub.  Co. — Granted  -j 
motion  for  continuance  of  hearing  in  proceeding'' 
for  ch.  5  from  Sept.  8  to  Sept.  22,  1954  (Docket 
10965). 

September  14  Decisions 

The   Commission,   by  the  Broadcast  Bureau, 
took  the  following  actions  on  the  dates  shown: 
Actions  of  Sept.  10 
Remote  Control 
The  following  stations  were  granted  authority 
to  operate  transmitters  bv  remote  control:  WSSB 
Durham,   N.   C;    WWOK   Atlanta,   Ga.;  KRTV 
Hillsboro,  Ore. 

License  to  Cover  CP 
WMT-TV  Cedar  Rapids,  Iowa,  American  Bcstg 
Stations    Inc. — Granted    license    for    tv  statior 
(BLCT-188). 

KRON-TV  (Main)  San  Francisco,  Calif.,  The 
Chronicle   Pub.    Co. — Granted   license  coverinij 
changes  in  facilities  of  tv  station  and  to  correci; 
geographical  coordinates  (BLCT-184). 

KPRC-TV  Houston,  Tex.,  The  Houston  Post  Co 
■ — Granted  license  covering  changes  in  facilities1!, 
of  tv  station  (BLCT-187). 

WFIL-TV  Philadelphia,  Pa.,  Triangle  Publica 
tions  Inc.  (The  Philadelphia  Inquirer  Division)— 
Granted  license  covering  changes  in  facilities  o 
tv  station  and  to  specify  studio  location  (BLCT 
186). 

Modification  of  CP 

WLFA  Lafayette,  Ga.,  Radio  Dixie — Grantee 
mod.  of  CP  to  change  type  transmitter  and  studic 
location  (BMP-6630). 

The  following  were  granted  mod.  of  CPs  fo 
extension  of  completion  dates  as  shown:  WSLI 
TV  Jackson,  Miss.,  to  3-22-55;  WDAN-TV  Dan 
ville,  111.,  to  3-10-55;  WHYN-TV  Springfield,  Mass 
to  2-28-55;  KOPR-TV  Butte,  Mont.,  to  3-15-55 
KOLN-TV  Lincoln,  Neb.,  to  3-24-55;  KABC-T^ 
(Main  antenna  and  transmitter)  Los  Angeles 
Calif.,  to  4-10-55;  KQED  (TV)  Berkeley,  Calif 
to  3-22-55. 

(Continued  on  page  115) 


Page  108 


September  20,  1954 


Broadcasting 


Telecasting 


PROFESSIONAL  CARDS 


J  AN  SKY  &  BAILEY  INC. 

vrive  Office* 

1735  De  Sales  St.,  N.  W. 
cm  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
hington,  D.  C.        ADams  4-2414 


Member  AFCCE  * 


:t 

I  jnmercial  Radio  Equip.  Co. 

vereM  L.  Dillard,  Gen.  Mgr. 
^NATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
I.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 
Member  AFCCE  * 


-RANK  H.  MclNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  • 


■ 


KEAR  &  KENNEDY 

18th  St.,  N.  W.    Hudson  3-9000 


WASHINGTON  6,  D.  C. 

Member  AFCCE  ' 


LYNNE  C.  SMEBY 

-  Registered  Professional  Engineer" 

1  G  St.,  N.  W.  EX  3-8073 

WASHINGTON  5,  D.  C. 


ROBERT  L.  HAMMETT 

C  ONSULTING  RADIO  ENGINEER 
821  MARKET  STREET 
FRANCISCO  3,  CALIFORNIA 
SUTTER  1-7545 


r 


JAMES  C.  McNARY 
Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 

Member  AFCCE  ' 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.      Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE  • 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  BMg. 

Washington  5,  D.  C.         REpublie  7-3984 

Member  AFCCE  • 


A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  ' 


GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Profettional  Experience 
Raaio-Television- 
E  U  ctr  on  lc» -Communications 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-ltS0— Executive  3-MS1 
(Nights-holidays,  Loekwood  5-1819) 
Member  AFCCE  * 


JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.  Hiland  7010 

KANSAS  CITY,  MISSOURI 


—Established  1926— 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 
Member  AFCCE* 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 
Member  AFCCE  * 


WELDON  &  CARR 
Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Dallas,  Texas 

1001  Conn.  Ave.      4212  S.  Buckner  Blvd. 
Member  AFCCE  • 


GUY  C.  HUTCHESON 

P.  O.  Box  32  AR.  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 


GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerllng  3-4111 
Washington  4,  D.  C. 

Member  AFCCE  • 


Craven,  Lohnes  &  Culver 

MUNSEY  BUILDING    DISTRICT  74211 
WASHINGTON  4,  D.  C. 

Member  AFCCE  * 


PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

7 1 0  1 4th  St.,  N.  W.       Executive  3-5678 
Washington  5,  D.  C. 
Member  AFCCE* 


ROBERT  M.  SILLIMAN 

John  A.  MofiFet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  * 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 


DWELL  R.  WRIGHT 

Aeronautical  Consultant 

serving  the  radio  &  tv  industry 
on  aeronautical   problems  created 
by  antenna  towers 
^.Munsey  Bldg.,  Wash.  4,  D.  C. 
District  7-2009 

(nights-holidays  telephone 
tilM   Herndon,  Va.  114) 


QUALIFIED  ENGINEERING 

18  of  paramount  importance  in  get- 
ting your  station  (AM,  TV  or  FM) 
on  the  air  and  keeping  it  there 


IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  O  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 


SERVICE  DIRECTORY 


9 


§|  ustom-Built  Equipment 
:  J.  S.  RECORDING  CO. 

~;I21  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 
Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
— among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians— applicants 
for  am,  f m,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 


TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTS  •  TELECASTING 

173S  DESALES  ST.,  N.W.,  WASH.  6,  D.  C 


Broadcasting 


Telecasting 


September  20,  1954 


Page  109 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.  Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20tf  per  word — $2.00  minimum  •  Help  Wanted  25tf  per  word — 

$2.00  minimum. 

All  other  classifications  30^  per  word — $k-00  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants:  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Broadcast- 
ing •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted 


Managerial 


Sales  manager — 5  figure  financial  opportunity  and 
excellent  future  for  real  producer.  Salary,  lib- 
eral commission  and  travel  expenses.  Box  88E, 
B»T. 


Manager,  Pacific  northwest,  small  market;  oppor- 
tunity buy  interest.  Box  656E,  B-T. 


Salesmen 


Florida:  Salesman.  Fulltime  independent.  Fine 
opportunity  for  energetic  worker.  Box  655E,  B«T. 


Established  network  station  needs  commercial 
man  for  expanded  sales  program.  Good  town. 
Money  making  station.  Apply  by  letter  only, 
giving  biographical  sketch,  experience  and  refer- 
ence. Box  660E,  B«T. 


Major  Pacific  northwest  radio  station  looking  for 
high  calibre  retail  salesman.  Write  full  details  of 
experience,  etc.,  to  Box  689E,  B«T.  Replies  con- 
fidential. 


Great  opportunity  with  rapidly  expanding  com- 
pany, selling  to  stations.  Experience  in  sales  and 
production  a  '  must,  some  technical  desirable. 
Salary  commensurate  with  man  and  experience. 
Write  Box  692Ej'  B«T.  *• 


Salesman,  Pontiac,  Michigan,  new  500  w  fulltime. 
Prefer  man  familiar  with  Detroit-Pontiac  market 
or  Michigan  area.  Salary  plus  commission.  Must 
have  experience  and  good  sales  record.  Excellent 
potential  for  outstanding  income  for  right  man. 
Letter  only.  Please  send  recent  photo,  references 
and  background  first  letter.  Strictly  confidential. 
Send  application  to  O.  W.  Myers,  WABJ,  Adrian, 
Michigan. 


Boston  market — good  music  station.  Going  full- 
time  am-fm.  Excellent  draw  against  15%  and 
bonuses.   WCRB,  Waltham,  Mass. 


Wanted:  Salesman.  Salary  plus  commission.  Fine 
opportunity.  WJTN,  Jamestown,  New  York. 


Wanted:  Experienced  salesman  for  new  day  timer 
in  top  market.  Must  be  experienced,  sober  and 
reliable.  Excellent  proposition  for  hard  working 
family  man  that  wants  to  work  and  live  in  fine 
city.  '  Contact  John  C.  Greene,  Radio  Station 
WSRC,  Durham,  North  Carolina. 


Announcers 


1st  combo,  salesmen  and  announcers.  Indiana. 
Box  458E,  B»T. 


Radio  announcer  for  NBC  affiliate  in  southwest. 
Prefer  married  man  with  some  experience.  Write 
giving  qualifications,  references  and  salary  ex- 
pected.   Box  577E,  B«T. 


Florida:  Staff  announcer-DJ  who  can  specialize 
as  hillbilly  DJ.  Chance  to  sell  on  your  show. 
Send  tape  and  resume.    Box  623E,  B«T. 


We  are  one  of  the  quality  stations  in  the  mid- 
west. We  are  looking  for  a  top  staff  announcer 
who  can  offer  the  following  in  return  for  excel- 
lent salary  and  working  conditions:  Commercials, 
news  and  mature  disc  jockey  presentation.  Fur- 
nish resume,  tape  and  picture.  Box  659E,  B-T. 


Steady  announcer  with  control  board  experience. 
Strong  on  news  and  music.  Established  Michigan 
net-affiliate.  Box  664E,  B«T. 


DJ,  strong  on  rhythm  in  blues  and  selling  own 
program.  Established  program  and  station.  New 
York  State.    Box  678E,  B-T. 


The  man  we  are  looking  for  is  better  than  the 
average  disc  jockey,  now  working  in  a  small 
market.  He  is  original  in  thought,  has  new  ideas, 
looking  for  larger  market  with  unlimited  oppor- 
tunities. He  has  at  least  five  years  experience 
as  a  disc  jockey,  and  wants  to  work  in  a  metro- 
politan southeastern  market.  Send  photo,  tape  or 
disc,  complete  resume  and  references  first  letter 
to  Box  702E,  B«T. 


Help  Wanted— (Cont'd) 


Need  immediately  thoroughly  experienced  an- 
nouncer capable  gathering  local  news  and  some 
sales  ability.  Furnish  reference.  Sixty  dollars 
for  announcing,  plus  sales  guarantee.  Randall 
McCarrell,  KBHS,  Hot  Springs,  Ark. 


Announcer  with  first  phone.  Prefer  bachelor, 
recent  school  graduate.  Live  at  station,  pleasant 
conditions.  Send  photo,  tape,  resume.  KGEM, 
Boise,  Idaho. 


An  experienced  hillbilly  disc  jockey  with  a  line 
for  listenable  chatter.  Salary  open.  WBUY,  Lex- 
ington, N.  C.  Soon  5C00  watts  independent.  Send 
tape  c/o  Wally  Mack. 


Announcer-engineer,  concert  music  station.  Ex- 
perienced man  with  first  phone;  must  know  clas- 
sical music  and  pronounce  foreign  terms.  Full  or 
part  time.    WCRB,  Waltham  54,  Mass. 


Staff  announcer,  commercial  experience,  for  top 
CBS  station  in  market.  AFTRA,  five-day,  40  hour 
week.  Scale  plus  talent  and  overtime.  Send 
tape,  letter  with  background  and  references  and 
recent  photo  to  E.  R.  Higgins,  WDNC,  Durham, 
North  Carolina. 


Experienced  announcer  with  restricted  license. 
Send  full  information  first  letter.  WLPM,  Suffolk, 
Virginia. 


Top  morning  man  for  5  kw  regional,  in  west 
Michigan.  Send  tape,  resume  and  minimum  sal- 
ary-to  John  Hunter,  WKNK,  Muskegon.  Michigan. 
All  replies  answered,  tapes  will  be  returned. 


Adult  announcer  to  step  into  shoes  of  top  person- 
ality moving  into  St.  Louis  market.  Production 
ability,  creative  talent,  informal  approach  essen- 
tial. Strictly  professional  operation.  Send  full 
details,  audition  to  Ray  Cheney,  WMIX,  Mt.  Ver- 
non, Illinois. 


Immediate  opening:  Announcer  with  experience. 
Permanent  position  for  reliable  person.  State 
background,  salary  requirement,  first  letter. 
WMLT,  Dublin,  Georgia. 


Combination  announcer  -  engineer  needed  by 
Florida  newspaper-owned  station.  Must  have  1st 
class  ticket,  however  announcing  ability  most 
important.  Submit  background,  tapes  and  min- 
imum acceptable  salary  to  Jerry  Stone,  WNDB, 
Daytona  Beach,  Florida. 


Expanding  organization,  makes  opportunity  for 
combination  announcer-engineer  (first  phone)  to 
join  growing  5  kw  regional  in  west  Michigan. 
Send  tape  and  resume  to  John  Hunter,  WKNK, 
Muskegon,  Michigan. 


If  you're  a  good  announcer,  we  need  you.  You 
must  be  experienced,  you  must  know  how  to  sell 
on  the  air.  Competitive  Washington,  D.  C,  mar- 
ket. Salary  plus  talent.  Send  tape  with  first  let- 
ter, WPIK,  Virginia  Theatre  Building,  Alexandria, 
Virginia. 


Wanted — announcer  with  1st  class  ticket.  Excel- 
lent working  conditions,  new  station,  near  lake. 
Good  pay  for  good  man.  Phone  collect,  WPKO, 
Waverly,  Ohio. 


Chicago  area  independent  needs  immediately  per- 
sonality DJ  for  split-trick.  Capable  of  handling 
phone  gimmick  and  have  teen-ager  appeal.  Heavy 
promotion  campaign  will  be  placed  behind  right 
man.  Photo,  tape,  resume  to  Todd  Branson, 
WWCA,  Hotel  Gary,  Gary,  Indiana.  No  phone 
calls  please. 


Technical 


Wanted,  chief  engineer  and  announcer,  1000 
watt  Gates  equipped,  daytime  station.  Re- 
mote control  operated.  Must  be  qualified  to 
maintain  equipment.  Good  salary  and  bright 
future  for  right  man  who  wants  to  settle  down. 
Apply   KJIM,   Box   2673   Beaumont,  Texas. 


Assistant  chief  engineer  .  .  .  advancement  to  chief 
in  near  future.  Responsible  position  for  a  re- 
sponsible, capable  engineer.  Send  resume  of  ex- 
perience and  references  to  John  L.  Hunter, 
WKNK,  5  kw  regional,  Muskegon,  Michigan. 


Help  Wanted— (Cont'd) 


Chief  engineer  wanted  for  am-tv  operation. 
Should  have  experience  with  RCA  TTU-1B  trans- 
mitter and  other  am-tv  background.  Good  salary, 
much  responsibility,  and  excellent  chance  for 
advancement.  Write  or  wire  WKNY-TV  Kings- 
ton, New  York. 


Production-Programming,  Others 


Newsman,  some  experience,  radio  or  newspaper. 
Eastern  station,  strong  on  local  coverage,  no 
announcing.  Box  661E,  B«T. 


Livewire  program  director  wanted  for  NBC  af- 
filiate in  northwest.  Good  market,  station  paying 
better  than  average  salary.  Send  tape,  experi- 
ence, photo  to  Box  681E,  B»T. 


Newscaster-sportscaster.  Experienced  in  gather- 
ing, writing  local  news.  Minimum  $70;  more  if 
qualified.  Prefer  hoosier  or  midwesterner.  Box 
709E,  B-T. 


Woman  copywriter,  small  station  in  chain  of  sta- 
tions, recent  graduate  journalism  acceptable. 
Send  complete  resume.  Manager,  KDKD,  Clin- 
ton, Missouri. 


News  director,  experienced,  local  news  ability, 
permanent — also  commercial  manager.  KSIB, 
Creston,  Iowa. 


News  editor — local  news  emphasis  .  .  .  air  ability 
.  .  .  occasional  board  work  .  .  .  resume,  tape  to 
WMNE,  Menomonie,  Wisconsin. 


Television 


Help  Wanted 


Announcer 


Wanted  experienced  television  salesman  who 
knows  creative  selling.  Prefer  young  aggressive 
man  with  ideas.  Upstate  New  York.  Send  com- 
plete details  to  Box  522E,  B«T. 


Michigan  tv  station  needs  immediately,  one  news- 
caster and  one  general  announcer,  latter  prefer- 
ably with  farm,  weather  and  hunting-fishing 
background,  but  will  consider  all.  Applicants 
with  Michigan  background  preferred.  Box  611E, 
B«T. 


Technical 


Opening  for  experienced,  first  class,  tv  transmit- 
ter, operating  and  maintenance  engineer — vhf 
station.    Address  Box  710E,  B«T. 


Midwest  100,000  watt  pioneer  tv  station  wants 
experienced  engineer  with  first  phone.  Up  to  $350 
per  month  to  start  depending  on  experience. 
Wage  contract  with  graduated  increases.  Send 
photo — employment  history — references.  Box 
713E,  B-T. 


Situations  Wanted 


Managerial 


General  manager — over  20  years  experience. 
Familiar  all  phases  radio-uhf  tv.  Excellent 
references.     Box  606E,  B«T. 

Controller-business  manager,  20  years  experience  L 
5000  watt  West  Coast  indie  grossing  million  year-  - 
ly,  desires  position  offering  greater  responsibili- 
ties— opportunities.    Age  42,  married,  2  children. 
Box  677E,  B-T. 


Capable  manager  with  first  class  license,  experi- 
ence, programming,  promotions,  sales,  etc.  For- 
merly with  LBS,  now,  manager  of  500  watt  sta- 
tion. Will  consider  any  position  in  mid-south 
or  south,  preferably  Texas.   Box  684E,  B«T. 


Experienced  in  sales  management,  programming, 
etc.,  put  to  work  for  you.  Will  prove  profitable. 
Explore  the  possibilities  of  this  extremely  capable 
radio  executive.    Contact  Box  704E,  B«T. 


Stranded  .  .  .  listened  to  man  who  didn't  keep 
his  word.  PD,  traffic,  commercial  manager,  small 
station  manager,  first  phone,  pianist,  organist. 
45,  three  children.  Need  work  now.  No  money 
to  move.  Need  $80.00  week  to  support  family. 
Box  706E,  B-T. 


Salesmen 


Am-tv  salesman;  15  years  selling  major  advertis- 
ing agencies  and  their  clients  New  York  City. 
Prior  to  radio,  space  salesman,  6  years  on  two 
leading  national  magazines.  Know  markets,  mer- 
chandising. Have  built  successful  sales  presenta- 
tions. My  thorough  knowledge  of  radio  and  tv 
production  builds  faster  sales.  Will  relocate  for 
permanent  set-up  or  travel.  Salary  plus  commis- 
sion preferred.  Mature,  married,  college  grad- 
uate.   Box  693E,  B«T. 


Announcers 


Negro  announcer-DJ.  Tape,  references.  Trained 
voice.    Mr.  Rhythm  Blues.    Box  532E,  B«T. 


Situations  Wanted — (Cont'd) 


Situations  Wanted— (Cont'd) 


Situations  Wanted— (Cont'd) 


Announcer,  combo,  newscaster,  DJ,  can  write 
good  copy.  Available  immediately.  Box  563E, 
B-T. 

Announcer,  29 — 8  years  experience,  two  as  pro- 
gram director  with  extensive  writing  background 
and  limited  sales  experience  wishes  to  locate 
with  sound  and  progressive  station.  College  grad. 
—family  man.  Box  665E,  B«T. 

Girl  Folk  artist,  10  years  radio-tv  and  MC  ex- 
perience, desires  record  show.  Plenty  oi  patter 
for  selling.  Special  effects  for  kiddie  appeal. 
Tape  and  picture  on  request.  Box  666E,  B«T. 

All-round  announcer.  Nice  delivery.  Desire  5  kw 
or  larger,  east  coast.  $85.00  minimum.  Tape  avail- 
able. Box  667E,  B«T. 


Sportscaster:  2>2  seasons  play-by-play  with  major 
league  baseball,  top  college  and  pro  football- 
basketball,  national  hockey.  Top  calibre  man 
wants  good  snot  in  midwest  or  east.  Tapes,  in- 
formation on  "request.  Box  668E,  B-T. 

Announcer,  experienced,  radio-tv;  NBC  trained; 
Columbia  graduate;  married.   Box  672E,  B«T. 


Newscaster-announcer- versatile, 
perience.  Box  673E,  B-T. 


Years    of  ex- 


Announcer  and/or  program  director.  Eight  years 
experience.  Damnyankee  with  adult  voice  in 
major  southern  market  wants  to  return  north. 
Box  682E.  B»T. 

Announcer-engineer,  1st  phone.  Thorough,  top 
network  affiliate  experience.  30  months.  Mar- 
ried. Excellent  newscaster,  board,  pop-western 
DJ.  Box  683E,  B-T. 

Announcer-salesman.  Good  staff  man.  can  cover 
news  beat,  work  board,  1st  phone.  5  years  retail 
sales  management.  College  and  Midwest  Broad- 
casting School  grad.  Reliable,  ambitious,  family 
man,  30.   Box  687E,  B-T. 

No  beginner.  Seven  years  experience  major 
conference  basketball — all  sports.  Can  combine 
as  PD  or  sales  promotion.  Top  references.  Box 
695E,  B«T. 

Ambitious  negro  announcer,  deejay,  idea  man. 
Board  operator.  Likeable  style.  Selling  quality. 
References.  Revealing  tape.  Box  698E,  B-T. 

Announcer-sportscaster,  heavy  news,  smooth 
commercials,  good  deejay,  station  asset  tho  light 
experience,  reliable,  veteran,  college,  tape  and 
rsume.   Box  699E,  B«T. 

Staff  announcer-clever  deejay,  strong  news, 
smooth  commercials.  Some  experience.  Veteran, 
single,  travel,  tape,  resume.   Box  700E,  B»T. 

Authoritative  news,  selling  commercials,  appeal- 
ing deejay,  some  experience,  veteran,  single,  will 
travel.    Box  701E,  B-T. 

Announcer-newscaster.  Eight  years  radio-news 
experience.  College  graduate.  Mature;  capable. 
Box  707E,  B«T. 

"Sherwin  Twins"  (male)  available  for  radio- 
television.  Read  lines,  plav  musical  instruments 
and  MC.   Box  711E,  B»T. 

DJ,  news,  announcer.  Formerly  fm.  Veteran, 
26,  single — will  travel.  Tape,  disc,  resume  on  re- 
quest. Box  715E,  B«T. 

Night  personality  DJ — nothing  cute  or  zany — but 
good  sound  ad-lib  that  sells.  Presently  staff  an- 
nouncer 18  months  indies  experience — third  tick- 
et— tape,  resume.  Box  718E,  B«T. 

Experienced  staffman.  Newsman,  DJ,  Good  voice. 
First  phone.   Negro.   Box  719E,  B»T. 

Versatile  announcer  with  the  experience  that  will 
sell  for  you.    Best  references.    Box  720E,  B»T. 

Announcer  seeking  established  station,  south- 
west. Available  now.  Permanent.  Bill  Borom, 
703  S.  Vernon,  Dallas,  Texas.  WI  1613. 

Staff  announcer — light  experience — strong  poten- 
tial seeks  permanent  connection.  Positive  news, 
good  commercials,  sports  interest,  listener  ap- 
peal, 24,  exempt,  single,  travel,  tape.  Bill  Car- 
son, 211-10  99th  Street,  Queens  Village,  New 
York. 

Recent  radio  school  graduate.  Anxious  for  start. 
Excellent  on  news,  good  strong  commercials. 
Operate  control  board.  Third  class  ticket.  Will- 
ing to  sell,  write  local  news.  Prefer  coastal  loca- 
tion. Tom  R.  Crawford,  Jr.,  7410  Wyoming,  Kan- 
sas City,  Missouri. 


Music,  news,  26,  experienced.  Operate  board. 
Tape  available:  travel.  Dee  Ford,  1954  East  29 
Street,  Brooklyn,  New  York. 

Top  sportscaster  available  immediately.  Foot- 
ball, basketball,  baseball,  4  years  experience. 
Resume — tape  upon  request.  Hal  Harris,  450 
Grand  Street,  New  York  2,  N.  Y. 


Staff  announcer,  strong  news,  commercials. 
Good  DJ.  Mr.  Leonard  Lyons,  2531  Ocean  Park- 
way, Brooklyn  35,  New  York. 

Announcer,  veteran,  married,  strong  on  news, 
good  commercials,  DJ  personality.  Seeks  per- 
manent, will  travel,  tapes  furnished  on  request. 
John  Mulderring,  407  Woodbine  Street,  Brook- 
lyn, New  York.  Phone  HE  3-8549. 

Hurry!  This  is  it!  Your  chance  to  add  an  am- 
bitious young  all-around  announcer  to  your  staff. 
What  I  lack  in  experience,  I  make  up  for  in 
hustle!  Travel-tape.  Dan  Richards,  c/o  Staiti. 
180  Grace  Church  Street,  Port  Chester,  N.  Y. 

17  year  old  high  school  graduate  wishes  to  be- 
come announcer  —  no  experience  —  willing  to 
travel.  Write  Jim  Roggentine,  Box  312,  Lisle, 
Illinois. 

Announcer  —  mature,  some  experience,  news 
trained,  smooth  commercial  style.  Handle  tape, 
control  board,  station  staff.  Dependable,  avail- 
able, references,  tape.  James  Stumpf,  323  Ver- 
non Avenue,  Brooklyn,  New  York. 

Feel  radio  is  here  to  stay!  Looking  for  good 
operation  with  opportunities.  Conscientious. 
Four  years  commercial  experience  plus  college 
radio.  Mid-Atlantic  or  New  England  preferred. 
Can  produce.   P.O.  Box  198,  Lebanon,  Pa. 

Announcer:  Experienced;  good  voice,  commercial 
and  news  delivery.  Ad-lib  ability.  2518  Valley 
Vista  Road,  Louisville,  Ky. 

Versatile  announcer,  deejay,  with  ambition,  abili- 
ty and  initiative.  3  years  excellent  news  and 
commercial  delivery,  thorough  knowledge  of 
music,  top  references,  seeks  permanent  position 
with  progressive  station.  Proven  ability  to  build 
and  hold  audience.  Married — tape  and  resume. 
Box  1488,  Grand  Central  Station,  New  York  City, 
N.  Y. 


Technical 


Engineer — 1st  phone.  Limited  experience  5  kw. 
RCA  graduate.  Desires  responsible  position  am- 
fm-tv  with  future.  Box  662E,  B-T. 

Highly  skilled  New  York  City  key  station  en- 
gineer with  six  years  network  experience  in 
editing  tape  and  doing  musical,  dramatic,  studio, 
theatre  and  remote  shows,  desires  to  relocate  in 
the  northeast.  Box  663E,  B«T. 

Engineer:  First  phone.  Five  years  experience. 
Available  immediately.  Box  669E,  B-T. 

Chief  engineer  over  5  years  broadcast  experience 
including  construction.  Some  announcing.  Box 
686E,  B-T. 

Versatile  engineer:  Anxious  to  return  and  settle 
in  southeast.  Good  practical  type  training.  Fine 
record  of  adaptability,  responsibility  and  fre- 
quent advancement.  Experience  includes:  Navy 
— some  tv — 2  years  recording — 5'/2  years  varied 
am,  including  3  years  chief.  Please  send  your 
requirements,  or  request  complete  resume.  Box 
688E,  B«T. 

Have  good  straight  engineer  with  1st  class  license 
available  for  employment.  Married,  40,  has  car, 
7  years  commercial  radio  experience.  Can  an- 
nounce in  emergency.  Interested  in  position, 
Maryland,  Virginia,  Pennsylvania  or  West  Vir- 
ginia. Leaving  us  because  of  switch  to  combo 
operation.  Recommend  him  highly.  Contact  C. 
Leslie  Goliday,  WEPM,  Martinsburg,  W.  Va. 

Engineer,  available  at  once  for  am,  fm  or  tv 
broadcasting.  15  years  experience  in  broadcast- 
ing and  manufacturing.  J.  Benois,  A-28  River- 
view  Manor,  Riverside,  New  Jersey. 

Engineer — desires  permanent  location,  technical 
work,  central  midwest.  Five  years  experience 
both  am-fm.  Age  24.  All  inquiries  answered. 
Clarence  Franklin,  4732  Meredith  Ave.,  Omaha, 
Nebraska. 

Studio  technician — Television  Workshop  graduate. 
Experienced  all  technical  phases.  Go  anywhere; 
salary  unimportant;  right  opportunity.  Warren 
Starr,  152  E.  94th  Street,  New  York  City.  N.  Y. 

1st  phone  telegraph  radar  endorsement.  13  years 
shipboard  communications,  also  well  trained 
music  instrumentalist.  Family  man,  35.  New 
York  vicinity.  $85  minimum.  N.  Zag,  1421  East 
5th  Street.  Brooklyn  30,  N.  Y.  DE  9-5357. 


OPPORTUNITY 
AT  RCA 
. . .  FOR 
BROADCAST 
FIELD 
ENGINEERS 


RCA  needs  trained  broadcast 
engineers  who  can  direct  and 
participate  in  the  installation 
and  service  of  television 
broadcast  equipment.  Here's 
an  excellent  opportunity  for 
training  and  experience 
with  color  TV  transmitters. 


You  need:  2-3  years'  experience  in  broadcast 
equipment,  including  work  on  TV  transmitter 
Can  you  qualify?  installation.  You  should  have:  EE  degree  or 
good  technical  schooling,  1st  Class  Radio- 
Telephone  License. 


ENJOY  RCA  ADVANTAGES: 


Top  Salaries 
Many  Liberal 

Company-Paid  Benefits 
Relocation  Assistance 


For  personal  interview,  please  send  a  complete  resume 
of  your  education  and  experience  to: 

Employment  Manager,  Dept.  Y-620 

RCA  Service  Company,  Inc.,  Camden  2,  N.J. 

RCA  SERVICE  COMPANY,  INC. 


Tmks.  ® 


CAMDEN  2,  N.  J. 


Situations  Wanted — (Conf  d) 


Situations  Wanted— (Cont'd) 


Wanted  to  Buy— (Cont'd.) 


Production-Programming,  Others 


Continuity  writer.  Ten  years  radio.  Experienced 
all  phases  station  routine  250  w  to  50  kw,  includ- 
ing four  years  top  rated  DJ  show.  34,  single,  col- 
lege. Excellent  recommendations.  Presently 
continuity  director  Ohio  kilowatt.  Available  two 
weeks.    Box  542E,  B«T. 


Am  tv  program  director  plus  sales.  Created,  pro- 
duced and  sold  network  and  local  programs, 
N.  Y.  C.  Two  years  advertising  agency,  four 
with  NBC  Transcription  sales.  Have  operated 
both  RCA  and  DuMont  tv  cameras  as  well  as 
16mm  and  35mm  mp  camera.  19  years  in  ad- 
vertising profession.  Excellent  agency  contacts. 
Will  locate  outside  New  York  City.  Fully  quali- 
fied handle  film  sales  on  road  and  in  New  York. 
Married  (one  son),  B.A.  degree,  mature,  veteran. 
Box  694E,  B-T. 


Continuity  director  .  .  .  radio-tv.  Married  .  .  . 
travel  .  .  .  details.  P.  O.  Box  1616,  Ponca  City, 
Oklahoma. 


Television 


Situations  Wanted 


Announcers 


Want  southern  California  or  N.  Y.  State  area.  On 
this  job  4  years.  Want  tv.  Must  have  $100.00  to 
start.  Not  hot  shot!  Married,  car  and  references. 
Am  program  director — deejay!  Work  is  first, 
wife  is  second.    Try  me!    Box  697E,  B-T. 


.  Technical 


Tv  studio  engineer,  1st  phone,  married,  currently 
employed  in  uhf.  7  months  construction,  main- 
tenance, operation./  1  year  radio  studio,  1  year 
transmitter.  Desires  to  relocate  to  West  Coast. 
Box  658E,  B«T. 


Engineer,  10  years  experience  installations-main- 
tenance-operation. Desires  permanent  position 
with  progressive  vhf-tv  station.  Capable  super- 
visor.   Box  691E,  B-T. 


FREE 

PERSONNEL  SERVICE 

The  big  problem  in  television  today  is 
competent  people.  Here  we  believe  we  can 
help  you,  as  we  have  many  station  man- 
agers. From  our  school  we  supply  quali- 
fied assistants  who  have  a  fundamental 
background  so  they  blend  into  any  TV 
operation.  Call  us  for  any  of  the  follow- 
ing: 

•  Announcers 

•  Writers 

•  Camera  Assistants 

•  Boom  Operators 

•  Floor  Directors 

•  Copywriters 

•  Film  Editors 

•  Salesmen 

Remember,  our  service  is  FREE.  We  are 
not  an  employment  agency.  We  simply 
supply  you  with  graduates  from  our 
school  who  have  been  screened  for  ability 
and  willingness  to  work.  Write  John 
Birrel,  Personnel  Director,  for  complete 
background  data. 

NORTHWEST  RADIO  &  TELEVISION  SCHOOL 

1221  N.W.  21st  Avenue 
Portland  9,  Oregon 


Six  years  experience  in  television  broadcasting. 
Last  three  years  as  chief  supervisor  of  control 
room  operation.  Want  chief  engineer  or  other 
responsible  position  in  new  station.  Now  em- 
ployed.    Box  714E,  B-T. 


Production-Programming,  Others 


Television  producer-director.  Four  years  experi- 
ence all  phases  television  including  engineering. 
Diversified  background,  sales  promotion,  teach- 
ing. Seeks  position  with  progressive  vhf  tv  sta- 
tion or  agency.  Family  man,  available  immedi- 
ately. Inquiries  answered  promptly.  Box  589E, 
B«T. 


TV  producer-director — major  market  experience, 
competent,  creative,  commercial.   Box  598E,  B»T. 


Film  editor,  year  experience,  single,  vet.  Have 
good  photographic  background.  West  Coast  pre- 
ferred but  will  relocate  anywhere.  Box  600E, 
B-T. 


Producer-director,  currently  employed,  desires 
similar  position.  Experienced  all  phases  televi- 
sion production  and  announcing.  Young,  single 
and  ambitious.  Present  employers  best  refer- 
ences. Box  657E,  B-T. 


News  director,  young,  experienced  radio-televi- 
sion-film: currently  employed  by  large  station; 
excellent  references;  have  developed  original  and 
profitable  news-program  ideas.  All  details  on  re- 
quest.   Box  680E,  B-T. 


Film  editor,  experienced  at  shooting  and  printing 
film  strips,  storyboard,  all  types  of  graphics.  5 
years  editing  film  for  network  and  producing 
graphics  as  tv  producer,  Office  of  Naval  Research. 
B.S.  Degree,  leading  University.  29,  married. 
Present  technical  liaison,  Signal  Corps.  Desire 
return  to  private  business.    Box  685E,  B»T. 


For  Sale 


Stations 


For  sale:  1  kw  network  station,  good  western 
market.    $70,000.    Terms.    Box  674E,  B«T. 


$30,000  down  to  handle  1000  watt  single  station 
midwest  independent.  A  dream  for  single  or 
partnership  operation.  I  earned  $30,000  last 
twelve  months  as  single  operator.  Even  greater 
potential  with  more  competent  salesmen.  Box 
716E,  B-T. 


Fulltime  in  Carolina  two-station  market  over 
75,000  population  (home  county).  Original  cost 
physical  plant  alone,  $90,000.  Price  $115,000.  Paul 
H.  Chapman,  84  Peachtree,  Atlanta,  Georgia. 


Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose, 
Los  Angeles  29,  California. 


Radio  and  television  stations  bought  and  sold 
Theatre  Exchange.  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment,  etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.   Box  964D,  B«T. 


For  Sale.  560  ft.  3V8"  Andrew  452  line.  4,  3y8" 
90°  bends,  3,  1%"  to  3Vb"  reducers,  1,  ZVs"  end  seal 
8.  3Vs"  support  hangers.  Make  offer.  Box  389E, 
B«T. 


RCA  TF  5A  tv  antenna  for  channels  4,  5  and  6. 
Like  new.  Available  at  almost  half  cost,  boxed 
ready  for  delivery.    Write  Box  533E,  B»T. 


One  kw,  Raytheon  transmitter,  four  years  old. 
Excellent  condition — tuned  for  960  kc.  Available 
immediately.  Make  offer.  Michigan.  Box  607E, 
B»T. 


375  foot  Wincharger  tower  ready.  Good  paint. 
$5,700  new,  $2,750.    WDIA,  Memphis,  Tenn. 


Two  Collins  type  213-A  transcription  turntables 
with  instruction  books,  still  in  original  cases, 
$575.00  F.O.B.  Also,  two  way  radio,  base  station, 
3  mobile  units,  60  ft.  tower,  time  clock,  antenna, 
RG8  U-cable  lead  in.  All  in  A-l  condition, 
$1550.00.  Write  Jess  Tepner,  Jess  Tepner  Chevro- 
,  let  Co.,  Creighton,  Neb. 


Wanted  to  Buy 


Stations 


Wanted:  Western  radio  station  that  can  pay  off 
balance  from  profits  after  down  payment.  Box 
671E,  B-T. 


Successful  manager  desires  radio  station  in  sub- 
stantial market.  $20,000  to  $30,000  whole  or  ma- 
jority interest.    Confidential.    Box  703E.  B-T. 


Can  pay  all  cash  for  radio  or  television  station. 
Northeast  or  Florida  preferred  but  will  consider 
any  location.    Immediate.    Box  705E,  B-T. 


Equipment  Etc. 


Low  power  fm  transmitter  and  associated  equip- 
ment. Advise  lowest  cash  price  and  full  particu- 
lars.   Box  637E,  B-T. 


250  watt  am  transmitter  with  monitors,  limiting 
amplifiers  and  two  insulated  guyed  towers,  one 
200  feet  and  the  other  300  feet  with  lights.  Also 
160  feet  Andrew  type  452  3\'a  inch  transmission 
line.    Box  613E,  B«T. 


Wanted  used  broadcasting  transmitter,  1000  watts 
or  less.  Write  Chief  Engineer,  KSWI,  or  call 
4041  Council  Bluffs,  Iowa. 


Wanted,  good  used  broadcast  turntables,  with  or 
without  arms,  any  make.  WLAS,  Jacksonville, 
N.  C. 


Studio  transmitter  link  with  transmitter  and  re- 
ceiver for  am.  Please  state  condition,  frequency 
and  asking  price.  Contact  WMPM,  Smithfield, 
North  Carolina. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Help  Wanted 


Managerial 


SALES  EXECUTIVE 
WE  WANT  TOP-FLIGHT  EX- 
ECUTIVE WORTH  AT  LEAST 
#12,000  TO  #15,000  PER  YEAR 
TO  MANAGE  SALES  DEPT. 
MIDWEST  RADIO-TELEVI- 
SION OPERATION.  Must  have 
outstanding  administrative  ability 
and  be  thoroughly  experienced  in 
sales.  We  are  a  pre-freeze-network- 
VHF- 100,000  watt -first -50 -market 
station-radio  20  years.  Include  pho- 
to and  detailed  record  of  your  ex- 
perience in  application. 

Box  5  HE,  B*T 


GENERAL  MANAGER 

FOR  FULLTIME  UPPER  MIDWEST 
THOUSAND  WATT  STATION 

We  want  a  man  with  successful  sales  back- 
ground who  can  organize  sales  campaigns 
and  follow  through.  Only  station  in  2  0,- 
000  town  with  excellent  industry,  agri- 
cultural territory  and  retail  outlets. 
Prefer  family-man  who  will  be  capable  of 
assuming  place  in  Civic  and  Social  life  of 
community.  Owners  want  a  take-charge 
manager,  and  in  addition  to  substantial 
salary,  will  offer  an  attractive  profit- 
sharing  plan  with  an  opportunity  to  ac- 
quire an  interest  in  the  station.  Here  is 
an  opportunity  for  a  man  of  proved  sales 
and  managerial  ability.  Send  letter  im- 
mediately with  complete  background  and 
experience,  including  business  and  charac- 
ter references  and  photograph.  Tele- 
phone immediately  Mr.  H.  W.  Stadler, 
52  3  Hawthorne  Place,  phone  10  04- J, 
Keokuk,  Iowa,  to  arrange  personal  inter- 
view. 


Help  Wanted— (Confd) 


Situations  Wanted — (Cont'd) 


Situations  Wanted  (Cont'd) 


SALES  MANAGER 
MICHIGAN  STATION 
An  excellent  opportunity  for  a  man 
with  top  sales  and  management  abil- 
ity. Not  a  desk  job.  Excellent  market 
.  .  .  growing.  $7,000-$10,000. 

Box  690E,  B»T. 


Announcers 


Salesman 


RADIO 
TIME  SALESMAN 

with 

Sales  &  Station 
MANAGER  POTENTIAL 
Needed  by 
WRUN  —  Utica,  N.  Y. 
Money  &  Opportunity  Good 


Announcers 


VIRGIN  ISLAND  STATION 

NEEDS  EXPERIENCED  ANNOUNCER 

If  you  are  looking  for  a  veritable  "para- 
dise" in  which  to  live  and  work  we  have 
an  immediate  opening  for  a  thoroughly 
experienced  announcer.  Send  complete 
details  first  letter  to  Bill  Greer,  General 
Manager,  Radio  Station  WSTA,  St.  Thom- 
as, Virgin  Islands. 


Technical 


Communication  Operations 

Superintendent 

South  American  subsidary  of  large 
U.  S.  industrial  corporation  is  seek- 
ing a  high  calibre  man,  experienced 
in  supervising  operation  and  main- 
tenance of  extensive  H.F.  and  V.H.F. 
radio  systems;  also  automatic  ex- 
change telephone  systems.  College 
degree  and  ability  to  speak  Spanish 
desirable  but  not  essential.  Submit 
resume,  availability  and  salary  re- 
quired. 

Box  675E,  B»T 


Situations  Wanted 


Managerial 


Money 

Is  what  I'll  make  for  you.  General 
Manager,  station  in  Top  30  Mar- 
kets doubled  gross  in  two  years. 
Outstanding  in  Sales,  Promotion, 
Administration.  Young,  aggressive, 
excellent  background.  Presently 
employed.  Qualified  as  General 
Manager,  or  Commercial  Manager, 
large  station. 

Box  712E,  B»T 


EXPERIENCED  BROADCASTER 

Native  Northwesterner,  experienced  PD, 
traffic,  commercial  manager,  small  sta- 
tion manager,  pianist,  organist  .  .  .  need 
work  immediately.  Have  first  phone.  45, 
three  children,  stranded  at  424  Rio 
Grande,  Raton,  New  Mexico.  No  funds 
to  move.  Need  $80.00  weekly  to  support 
family.  H.  Dean  Rhodes,  424  Rio  Grande, 
Raton.  N.  M. 


=8-8= 


=S"8= 


COMMERCIAL  DISC 
JOCKEY 

Professional,  young  personable,  native  NORTHERN 
CALIFORNIAN  currently  employed  in  television  and 
radio  staff  work  at  one  of  the  South's  most  powerful 
and  respected  radio  and  television  stations  wants  to  go 
NORTH.  I  AM  NOT  HUMOROUS;  I'M  NOT  FUNNY 
ON  THE  AIR,  INSTEAD  use  an  easy-going,  warm, 
smooth  style  that  SELLS-SELLS.  Reason  for  wanting 
change  will  be  more  readily  apparent  to  those  of  you 
to  whom  this  letter  is  directed,  than  to  others.  I'm  not 
going  to  give  out  with  any  line  about  wanting  op- 
portunity and  listing  money  as  secondary  either,  gentle- 
men. I  WANT  BOTH.  Like  yourselves,  I  am  a 
business  man,  and  in  that  respect,  I  believe  we  can 
serve  each  other  equally  well.  Full  particulars  upon 
request. 


BOX  676E,  B»T 

=&3  -3-e= 


AAAAAAAAAAAAiAiiiAAAAAAiAAAAAAAiAiil 


DJ 

Mail  over 


HILLBILLY  MC 


3000  for  August.    Six  years  & 

A   experience.    Veteran,  Married  (no  chil-  A 

A    dren ) .     All     inquiries     answered.     Air  A 

▲   check  and  brochure  by  request.  a 

i                     Box  679E,  B»T.  * 

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA 

Production  Programming,  Others 


=&-e= 


=3"8= 


NEWSCASTER 

NEWSCASTING  that's  colorful,  warm,  authoritative, 
distinctively  different,  plus  enterprising  news-sense  hold 
highest  ratings  &  A-i  sponsors  at  5  kw  Midwest  net 
p  where  I'm  employed.  Long,  thorough  experience.  High-  o 
,±>  ly  competent  all  phases  broadcast  news,  special  events, 
Mature;  B.S.;  former  newspaperman;  award  winner; 
good  appearance.  SDX  &  RTNDA.  Want  major  mar- 
ket, radio  or  TV,  where  my  ability  &  work  investment 
can  produce  greater  returns. 

Box  646E. 

=8-8= 


Television 


Situations  Wanted 


Production-Programming,  Others 


HANDWRITING  ANALYST 

Mature  woman,  radio  and  Tv  experience, 
available  for  low-budget  program  to 
encourage  listener  response.  Adaptable 
either  to  radio  or  Tv.  Program  appeals 
to  men  and  women;  all  types,  all  ages. 
Box  670E,  B»T. 


Continuity  Director 

Client  Service  Director 
Commercial  Production  Manager 

Large  &  small  station  radio-Tv  experi- 
ence. Supervised  &  handled  copy,  clients, 
campaigns,  cameras.  Successful  record. 
Top  references  include  previous  em- 
ployer. College.  Desire  supervisory  posi- 
tion, larger  market. 

Box  708E,  B»T. 


For  Sale 


Equipment 


it  it  it  a  it  it  it  it  it  it  it  it  it  it  it  it  iS  it  it  it  it  it  it  it  it  it  it  it  it 


FOR  SALE: 
8/828  Tubes  18/811  Tubes 

1/829-B  Tube         5/814  Tubes 
4/8000  Tubes 
THESE  TUBES  ARE  NEW 
KBUR,  BURLINGTON,  IOWA 
%   ATTN:  JOHN  GALLINO,  Chief  Engineer  # 
it  it  it  it  it  it  it  it  it  it  it  Hit  it  Hit  it  a  it  it  st  it  a  H  it  it  it  it 


^6= 


404  foot  tower,  ideal  for 
TV,  now  used  for  FM 

IDECO,  triangular,  non-insulated, 
self-supporting,  perfect  condition.  Lo- 
cated in  Midwest.  Reasonably  priced 
for  prompt  disposal.  Direct  inquiries 
to: 

KRIEGER  8C  JORGENSEN 
514  Wyatt  Building 
Washington  5,  D.  G. 
Phone:  Executive  3-1635 
-f  3* 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 
6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


Employment  Services 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive    Personnel  for  Television  and  Radio 
Eriective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
77'  a  Radio  Management  Consultants 
708  Bond  Bldg..  Washington  S,  D.  C. 


4  |  -V 


Radio  Station  and  Newspaper 

Appraisals 

Tax,  estate  and  many  other  personal  problems  create  the  need  for  an 
independent  appraisal.  Extensive  experience  and  a  national  organiza- 
tion enable  Blackburn-Hamilton  Company  to  make  accurate,  authori- 
tative appraisals  in  minimum  time. 

Appraisals     •     Negotiations     •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 


WASHINGTON,  D.  C. 
Washington  Bldg. 
Sterling  3-4341-2 


RADIO-TV-NEWSPAPER  BROKERS 

CHICAGO 
Tribune  Tower 
Delaware  7-2755-6 


SAN  FRANCISCO 
235  Montgomery  St. 
Exbrook  2-5671-2 


All  the  kids  know 


TIC-TOC 


And  are  they  happy  about  this 
popular  kid-time  show!  That 
is  .  .  .  all  but  the  mailman 
whose  bag  is  always  filled 
with  Tic -  Toe  Toy  Shop  mail. 

When  the  clock  strikes  5:30 
any  Monday  through  Friday, 
the  small  fry  for  miles 
around  are  glued  to  their 
sets  .  .  .  the  mommies  are 
glued  to  their  small  fry  and 
advertisers  know  that 
they '  re  coming  up  with  a  sale 
that  sticks.  For  particulars 
call  George  P.  Hollingbery. 


X/ 

<    when  it's  time  for 


TOY  SHOP 


CBS    •  DUMONT 


J 


Channel  /   Dayton,  Ohio 

ONE  OF  AMERICA'S  GREAT  AREA  STATIONS 


Page  114    •   September  20,  1954 


Broadcasting   •  Telecasting 


Station 


Dallas 

TELEVISION 
MARKET 


with 

MAXIMUM 
POWER 

100,000  Watti  Videc 
50,000  Wuttb  Audio 

DALLAS  and 
FORT  WORTH 

M:ii''    thun  a  Mill!  .!i 
urhori  pftpulolicri  in  t  '•  = 
^0  mill.1  Cj r  >  i 

Mo.<  fh.cid  I  WO  MULiON 
in  the    1 00-mile  fir  i  .  .  . 

NOW 


■FOR  THE  RECORD  • 


(Continued  from  page  108) 
Actions  of  Sept.  9 

WOMI-FM  Owensboro,  Ky.,  Owensboro  Bcstg. 
Co. — Granted  license  covering  change  of  ERP 
and  antenna  system  (BLH-995). 

WJAN  Goshen,  Ind.,  Kosciusko  Bcstg.  Corp. — 
Granted  mod.  of  CP  to  change  transmitter  and 
studio  location;  conditions  ( BMP-6601 ) . 

WWOK  Charlotte,  N.  C,  Queen  City  Bcstg.  Co. 
— Granted  mod.  of  CP  for  approval  of  antenna, 
transmitter  location  and  change  tvpe  transmitter; 
condition  (BMP -6617). 

KDUB  Lubbock,  Tex.,  Texas  Telecasting  Inc. — 
Granted  mod.  of  CP  to  change  transmitter  loca- 
tion (BMP-6623). 

KRTV  Hillsboro,  Ore.,  Hillsboro  Bcstrs. — Grant- 
ed mod.  of  CP  to  change  transmitter  and  studio 
location  and  change  name  of  permittee  to  Harold 
C.  Singleton  tr/as  Tualatin  Valley  Bcstrs.  (BMP- 
6612). 

The  following  were  granted  mod.  of  CPs  for 
extension  of  completion  dates  as  shown:  WAZL- 
FM  Hazleton,  Pa.,  to  1-14-55:  WKRC-TV  Cincin- 
nati, Ohio,  to  3-10-55;  KNXT  Los  Angeles,  Calif., 
to  4-2-55;  WLDB  Atlantic  City,  N.  J.,  to  2-11-55; 
WNIA  Cheektowaga,  N.  Y.,  to  3-21-55. 

Actions  of  Sept.  8 

KGKB  Tyler,  Tex.,  Lucille  Ross  Lansing — 
Granted  mod.  of  license  to  change  studio  location 
(BML-1601). 

The  following  were  granted  mod.  of  CPs  for 
extension  of  completion  dates  as  shown:  KTVO 
Kirksville,  Mo.,  to  4-1-55;  WKZO-TV  Kalamazoo, 
Mich.,  to  3-30-55;  WNEL  San  Juan,  P.  R.,  to 
10-18-54,  conditions. 

Actions  of  Sept.  7 

WTHS  Miami,  Fla.,  Lindsey  Hopkins  Vocational 
School  of  Dade  County  Bd.  of  Public  Instruction 
— Granted  license  covering  change  of  ERP  and 
type  of  transmitter  of  noncommercial  educational 
fm  station  (BLED-155). 

KTLN  Denver,  Colo.,  Radio  Station  KTLN  Inc. 
— Granted  license  covering  change  in  facilities, 
installation  of  new  transmitter.  DA  for  day  and 
night  use,  change  in  hours  of  operation  to  U. 
and  change  transmitter  location;  1280  kc,  5  kw, 
DA-2-U  (BL-5304). 

WEAW  Evanston,  111.,  North  Shore  Bcstg.  Co. 
Inc. — Granted  license  for  am  broadcast  station; 
1330  kc,  500  w,  D-DA  (BL-5112). 

WJDX-FM  Jackson,  Miss.,  Lamar  Life  Ins.  Co. — 
Granted  license  covering  change  in  studio  loca- 
tion, antenna  height  above  average  terrain  and 
antenna  system  (BLH-994). 

The  following  were  granted  mod.  of  CPs  for 
extension  of  completion  dates  as  shown:  WTAP 
Parkersburg,  W.  Va.,  to  4-1-55;  WFTL-TV,  Ft. 
Lauderdale,  Fla.,  to  4-1-55;  WIBW-TV  Topeka, 
Kan.,  to  4-3-55;  KEYT  Santa  Barbara,  Calif.,  to 
3-27-55;  KTVA  Anchorage,  Alaska,  to  3-29-55; 
WAFB-TV  Baton  Rouge,  La.,  to  3-29-55;  KROD- 
TV  El  Paso,  Tex.,  to  3-30-55;  KLFY-TV  Lafayette, 
La.,  to  3-24-55;  WNCT  Greenville,  N.  C,  to  4-1-55. 

September  15  Decisions 

ACTIONS  BY  FCC  EN  BANC 

The  following  stations  were  granted  renewal  of 
licenses  on  regular  basis: 

WBMD  Baltimore,  Md.;  WCAO  and  aux. 
WCAO-FM  Baltimore,  Md.;  WHAR  Clarksburg, 
W.  Va.;  WHIS  Bluefield,  W.  Va.;  WHJC  Matewan, 


W.  Va.;  WBAL-TV  (main  and  aux.)  Baltimore, 
Md.;  WMAL-TV  Washington,  D.  C;  WNBW 
(TV)  Washington,  D.  C;  KOB-TV  (main  and 
aux.)  Albuquerque,  N.  Mex.;  KPHO-TV  Phoenix, 
Ariz.;  WTOP-TV  Washington,  D.  C;  WTVR  (TV) 
Richmond,  Va.;  WBAL  and  aux.  Baltimore,  Md.; 
WGAY  Silver  Spring,  Md.;  WMEV  Marion,  Va.; 
WRVA  and  aux.  Richmond,  Va.;  WTOP  Wash- 
ington, D.  C;  WWVA  Wheeling,  W.  Va.;  WFAX 
Falls  Church,  Va. 

Application  Returned 
The  Commission  returned  application  for  re- 
newal of  license  of  WNBK  (TV)  Cleveland,  Ohio, 
on  ch.  4,  because  station  now  operates  with  STA 
on  ch.  3  and  is  subject  to  issuance  of  new  license 
upon  completion  of  authorized  construction  on 
ch.  3. 

ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 

By  Comr.  E.  M.  Webster 

Wichita,  Kan.,  The  Radio  Station  KFH  Co.; 
Taylor  Radio  &  Television  Corp. — Granted  joint 
petition  for  an  extension  of  time  to  Oct.  18,  to 
file  exceptions  and  request  for  oral  argument  in 
ch.  3  proceeding,  Wichita,  Kan.  (Docket  10259  et 
al.)  (Action  9/7). 

Memphis,  Tenn.,  WREC  Bcstg.  Service — Grant- 
ed petition  for  an  extension  of  time  to  Oct.  19, 
to  file  exceptions  to  the  Initial  Decision  in  ch.  3 
proceeding,  Memphis,  Tenn.  (Docket  10761  et  al.) 
(Action  9/14). 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  Sept.  29,  to  file  excep- 
tions to  the  Initial  Decision  in  ch.  3  proceeding, 
Madison,  Wis.,  involving  applications  of  Radio 
Wisconsin  Inc.  and  Badger  Television  Co.  Inc. 
(Docket  8959  et  al.)  (Action  9/14). 

Chief  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  Sept.  14,  to  file  a  response 
to  a  Petition  for  Reconsideration  and  Grant  With- 
out Hearing  filed  on  Aug.  26,  1954,  by  Richard 
Ray  Cummins,  Beaufort,  N.  C.  (Docket  11095; 
BP-9208)   (Action  9/14). 

Des  Moines,  Iowa,  Murphy  Bcstg.  Co. — Granted 
petition  for  an  extension  of  time  to  Oct.  18,  to 
file  exceptions  to  the  Initial  Decision  in  ch.  8 
proceeding,  Des  Moines,  Iowa  (Docket  8897,  8900) 
(Action  9/14). 

Beaumont,  Tex.,  Beaumont  Bcstg.  Corp.— 
Granted  petition  for  an  extension  of  time  to 
Sept.  17,  to  file  an  opposition  to  the  Petition  for 
Rehearing  filed  on  Sept.  3,  1954,  by  KTRM  Inc. 
in  ch.  6  proceeding,  Beaumont,  Tex.  (Dockets 
10286-88)  (Action  9/14). 

By  Examiner  H.  Gifford  Irion 

WDON  Wheaton,  Md.,  Commercial  Radio 
Equipment  Co.;  WGMS  Washington,  D.  C,  and 
Bethesda,  Md.,  The  Good  Music  Station  Inc. — 
Granted  petition  of  Commercial  Radio  for  leave 
to  amend  its  application  so  as  to  change  fre- 
quency applied  for  from  540  kc  to  1540  kc,  et  al., 
and  the  application,  as  amended,  is  removed 
from  hearing  docket;  retained  in  hearing  status 
applications  of  The  Good  Music  Station  Inc. 
(Dockets  11104-06)  (Action  Sept.  14). 

By  Examiner  Hugh  B.  Hutchison 

KTRH  Houston,  Tex.,  KTRH  Bcstg.  Co.— Grant- 
ed petition  for  leave  to  amend  its  am  application 
in  order  to  make  changes  in  its  proposed  daytime 
directional  antenna  system  (Docket  8753,  BP- 
6525)  (Action  Sept.  13). 


September  20,  1954 


TELESTATUS 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (*-)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhf,  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B«T  estimate. 
Stations  not  preceded  by  triangle  (►)  are  grantees,  not  yet  operating. 

ALABAMA 

Birmingham — 

►  WABT  (13)  NBC,  ABC,  DuM;  Blair;  293,120 

►  WBRC-TV  (6)  CBS;  Katz;  286,830 
WJLN-TV  (48)  12/10/52-Unknown 

Decaturt — 

►  WMSL-TV  (23)  Walker;  15,942 
Dothanf — 

WTVY  (9)  7/2/54-12/25/54 
Mobilet — 

►  WALA-TV    (10)   ABC,   CBS,   NBC;  Headley- 

Reed;  72,500 
WKAB-TV  (48)  See  footnote  (d) 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 
Montgomery — 

►  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  34,600 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
12/1/54 
Munfordt — 

WEDM  (*7)  6/2/54-Unknown 
Selmat — 

WSLA  (8)  2/24/54-Unknown 
ARIZONA 

Mesa  (Phoenix) — 

*-KVAR  (12)  NBC,  DuM;  Raymer;  95,300 
Phoenix — 

»-KOOL-TV  (10)  ABC;  Hollingbery;  97,300 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  96,713 
KTVK  (3)  6/10/54-Unknown 

Tucson — 

>KOPO-TV  (13)  CBS,  DuM;  Forjoe;  29,443 


New  Starters 

The  following  tv  stations  are  the  new- 
est to  start  regular  programming: 

WTWO  (TV)  Bangor,  Me.  (ch.  2), 
Sept.  12. 

WCMB-TV  Harrisburg,  Pa.  (ch.  27), 
Sept.  9. 

WMVT  (TV)  Montpelier,  Vt.  (ch.  3), 
Sept.  12. 

WMBV-TV  Marinette,  Wis.  (ch.  11), 
Sept.  10. 


►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  2S.443 
Yumat — 

►  KIVA  (11)  NBC,  DuM;  Grant;  19,410 

ARKANSAS 

El  Doradof — 

KRBB  (10)  2/24/54-Unknown 
Fort  Smitht — 

►  KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 

18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 


I  400,704  I 


TELEVISION  HOMES 

in  KRLD-TV'S 

EFFECTIVE  COVERAGE 
AREA 

EXCLUSIVE  CBS 
TELEVISION  OUTLET  FOR 
DALLAS-FORT  WORTH 
AREAS 

^ — This  is  why — . 

(krld-tv) 

is  your  best  buy 

Channel        f  Represented  by 

The  BRANHAM  Company 


Broadcasting 


Telecasting 


September  20,  1954 


Page  115 


FOR  THE  RECORD 


Hot  Springst — 

KTVR  (9)  1/20/54-Unknown 
Little  Rock — 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  74,851 
KETV  (23)  10/30/53-Unknown 

►  KATV  (7)  (See  Pine  Bluff) 
Pine  Blufft— 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  67,852 
'j'g     rks  net  

►  KCMC-TV  (6)  See  Texarkana,  Tex. 

CALIFORNIA 

Bakersfield — 

>-  KBAK-TV  (29)  ABC,  DuM;  Forjoe:  72,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkeley  (San  Francisco) — 

►  KQED  (*9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  46,735 
Coronat — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 
Eurekat — 

►  KIEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

15,100 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO  (47)  ABC,  CBS;  Branham;  123,354 

►  KMJ-TV  (24)  CBS,  NBC;  Raymer;  100.444 
KARM,  The  George  Harm  Station  (12)  Initial 

Decision  Aug.  31. 
Los  Angeles — 

►  KABC-TV  (7)  ABC;  Petry;  1,882,304 
KBIC-TV  (22)  2/10/52-Unknown 

►  KCOP  (13)  Katz;  1,882,304 

►  KHJ-TV  (9)  DuM;  H-R;  1,882,304 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,882,304 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,882,304 
KTHE  (*28).  See  footnote  (d) 

►  KTLA  (5)  Raymer;  1,882,304 

►  KTTV  (11)  Blair;  1,882,304 
Modestot — 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt — 

►  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery;  492,371 
Sacramento — 

KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106.500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.   Co.    (10),   Initial  Decision 
11/6/53 
Salinast — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery;  492,371 


San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS.  DuM;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV  (20)  3/11/53-Unknown  (granted  STA 
Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  998,260 

►  KPIX  (5)  CBS,  DuM;  Katz;  998,260 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  998,260 

►  KSAN-TV  (32)  McGillvra;  97,000 
San  Josef — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispof — 

►  KVEC-TV  (6)  DuM;  Grant;  73,538 
Santa  Barbara — 

►  KEYT  (3)  ABC,  CBS,  NBC,  DuM;  Hollingbery; 

453,692 
Stocktonf — 

►  KOVR  (13)  Blair 

►  KTVU  (36)  NBC;  Hollingbery;  112,000 
Tulare  (Fresno) — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,   CBS,   DuM;  Hollingbery; 

50,074 

►  KRDO-TV  (13)  NBC;  McGillvra;  20,000 
Denver — 

►  KBTV  (9)  ABC;  Free  &  Peters;  227,882 

►  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS;  Katz;  227,882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (*6)  7/1/53-1954 

Grand  Junctionf — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3,700 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  48,587 
KDZA-TV  (3).   See  footnote  (d) 

CONNECTICUT 

Bridgeport — 

WCBE  (*71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72.340 
Hartfordt— 

WCHF  (*24)  1/29/53-Unknown 
WGTH-TV    (18)    DuM;   H-R;  10/21/53-9/22/54 
(granted  STA  Sept.  8) 
New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  201,892 
New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  Londont — 

WNLC-TV  (26)  12/31/52-Unknown 
Norwich! — 

WCNE  (*63)  1/29/53-Unknown 


Stamfordt— 

WSTF  (27)  5/27/53-Unknown 
Waterbury— 

►  WATR-TV  (53)  ABC,  DuM;  Stuart;  156,000 

DELAWARE 

Dovert — 

WHRN  (40)  3/11/53-Unknown 
Wilmington— 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  223,029 
WILM-TV  (83)  10/14/53-Unknown 

DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  600,000 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  631,000 
WOOK-TV  (50)  2/24/54-Unknown 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM;  Blair;  612,000 

FLORIDA 

Clearwater! — 

WPGT  (32)  12/2/53-Unknown 
Daytona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling;  121,000  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,580 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

261,000 

WOBS-TV  (30)  Stars  National;  8/12/53-1/1/55 
Miami — 

WMFL  (33)  12/9/53-Unknown 

WMIE-TV  (27)  Stars  National;  12/2/53-1/1/55 

WTHS-TV  (*2)  11/12/53-Unknown 

►  WTVJ   (4)   ABC,   CBS,  NBC.  DuM;   Free  & 

Peters;  254,700 

►  WITV  (17)  See  Fort  Lauderdale 
Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair; 

60,000 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC,  DuM;  Hollingbery;  12,000 
Pensacolat— 

►  WEAR-TV  (3)  ABC,  DuM;  Hollingbery;  67,500 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

85,000 
Tampat — 

WFLA-TV  (8)  Blair;  8/4/54-Feb.  '55 
Tampa  Tv  Co.  (13)  9/2/54-Unknown 


COMING  IN  EARLY  OCTOBER— 213,000 


WATTS 
ERP 


ONLY  WTVP  LINKS  CENTRAL  ILLINOIS  TO 
THE  CHICAGO  AND  ST.  LOUIS  MARKETS  WITH 

NO  DUPLICATION 

We're  growing  with  one  of  America's  fastest-growing  areas — increas- 
ing power  in  October  from  17,100  watts  to  213,000  watts,  to  provide 
a  solid  sales  link  between  the  important  Chicago  and  St.  Louis  markets. 
Ride  in — and  cash  in — on  an  interference  free,  unduplicated  signal 
throughout  this  important  area.  94.4%  conversion  to  UHF.  Best  studio 
production  facilities  for  test  programs  in  Central  Illinois.  Affiliated 
with  ABC  and  DuMont. 


MARKET  DATA 
(213,000  Watt  Coverage) 

Population  1,019,609 

Households    283,157 

UHF  Homes   132,707 

(Based  on  April,  1954  Surveys) 


DECATUR,  ILLINOIS 


Represented 
by  the 
BOLLING  CO. 


Page  116 


September  20,  1954 


Broadcasting 


Telecastin 


West  Palm  Beach — 

WEAT-TV  (12)  Walker;  2/18/54-Nov.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  32,500 

►  WJNO-TV  (5)  NBC;  Meeker 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  395,769 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 
WQXI-TV  (36)  11/19/53-Summer  '54 

►  WSB-TV  (2)  NBC;  Petry;  413,235 
Augusta — 

►  WJBF-TV  (6)  ABC,  NBC,  DuM;  Hollingbery; 

102.600 

►  WKDW-TV  (12)  CBS:  Headley-Reed;  101,800 
Columbus — 

►  WDAK-TV  (28)   ABC,  NBC,  DuM;  Headley- 

Reed;  64,441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 
Macon— 

►  WMAZ-TV    (13)    ABC,    CBS,    DuM;  Avery- 

Knodel:  81,588 

►  WNEX-TV  (47)  ABC,  NBC;  Branham;  34,662 
Romet — 

►  WEOM-TV  (9)  Weed;  103,514 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Avery  - 

Knodel;  49,052 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 
Thomasvillet — 

WCTV  (6)  Stars  National;  12/23/53-1/1/55 
Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-1/1/55 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM:  Free  &  Peters;  36,430 

►  KTDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 
Idaho  Falls— 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  Gill-Perna; 

28,900 

KTFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTVT  (6)  3/11/53-Unknown 
Pocatellot — 

KISJ  (6)  CBS;  2/26/53-Nov.  '54 

KWIK-TV  (10)  ABC;  Hollingbery;  3/26/53-Nov. 
'54 

Twin  Fallst— 

KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 
Early  '55 

ILLINOIS 

Belleville  (St.  Louis,  Mo.) — 

►  WTVI  (54)  ABC,  CBS,  DuM;  Radio  Tv  Repre- 

sentatives; 275,415. 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307.000 
WTLC  (*12)  11/4/53-Unknown 

Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,696,519 

►  WBKB  (7)  ABC;  Blair;  1,696,519 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,696,519 
WHFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20)  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,696,519 
WOPT  (44)  2/10/54-Unknown 

WTTW  (*11)  11/5/53-Fall  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000 
Evanstont — 

WTLE  (32)  8/12/53-Unknown 
Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  20,000 
Joliett— 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 157,245 

►  WTVH-TV  (19)  ABC,  DuM;  Petry;  130,000 
Quincyt  (Hannibal,  Mo.) — 

►  WGEM-TV    (10)    ABC,    NBC;  Avery-Knodel; 

118.000 

►  KHQA-TV  (7)  See  Hannibal,  Mo. 
Rockford— 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  214,994 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

264.811 
Springfield — . 

►  WICS   (20)   ABC,  NBC,  DuM;   Young;  81,000 

INDIANA 

Bloomington-^- 

►  WTTV   (4)    ABC.   CBS.  NBC,   DuM;  Meeker; 

554,557  (also  Indianapolis) 
Elkhartt— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  123.000 
Evansvillet — 

►  WFIE  (62)  ABC,  NEC,  DuM:  Venard;  60,000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne —  '"  -  . 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  93,657  . . 

Anthony  Wayne  Bcstg  Co.    (69)    Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS,  DuM;  Katz;  663.000 

►  WISH-TV  (8)  ABC,  CBS,  NBC,  DuM;  Boiling: 

663,000 

►  WTTV  (4)  See  Bloomington 
LaFavettet— 

►  WFAM-TV  (59)  ABC,  CBS,  NBC,  DuM;  Ram- 

beau;  58,760 


Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man. Walker;  71,300 
Notre  Dame  (South  Bend)t— 

Michiana  Telecasting  Corp.   (46)  8/12/54-Un- 
known 
Princetont — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend— 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  121,227 
Terre  Hautet — 

►  WTHI-TV  (10)  ABC,  CBS,  DuM;  Boiling;  144,000 
Waterloot  (Fort  Wayne)  — 

WINT  (15)  CBS;  4/6/53-9/26/54 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS.  DuM;  Weed;  240,000 
Cedar  Rapids— 

►  KCRG-TV  (9)  ABC,  DuM;  Venard;  116,444 

►  WMT-TV  (2)  CBS;  Katz;  238,060 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264.811 
Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76,500 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  280,250 
Cowles  Broadcasting  Co.  (8)  Initial  Decision 

8/26/54 
Fort  Dodget— 

►  KQTV  (21)  Pearson;  42,100 
Mason  Citv — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  100,412 
Sioux  City — 

KCTV  (36)  10/30/52-TJnknown 

KTIV  (4)  NBC;  Hollingbery:  1/21/54-9/26/54 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113.294 
Waterloo — 

►  KWWL-TV  (7)  NBC;  Headley-Reed;  124,419 

KANSAS 

Great  Bendt— 

KCKT  (2)  3/3/54-Unknown 
Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  144,802 
Manhattan  t — 

KSAC-TV  (*8)  7/24/53-Unknown 
Pittsburgt — 

►  KOAM-TV  (7)  ABC,  NBC.  DuM;  Katz;  64,986 
Topeka — 

KTKA  (42)  11/5/53-TJnknown 

►  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 

365,440 
Wichita — 

KAKE-TV  (10)  Hollingberv;  4/1/54-11/1/54 

►  KEDD  (16)  ABC.  NBC:  Petry;  101.292 
Wichita  Tv  Corp.  (3)  Initial  Decision  8/9/54 

KENTUCKY 

Ashlandt — 

WPTV  (59)  Petry;  8/14/52-Unknown 
Henderson!  (Evansville,  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  53,161 
Lexingtont — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 
Louisville — 

►  WAVE-TV   (3)   ABC,   NBC,  DuM;   NEC  Spot 

Sis  :  3R9.634 

►  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.  See  footnote  (b) 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-Fall  '54 
Newportt — 

WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

Alexandria! —  :  ' 

KALB-TV  (5)  Weed:  12/30/53-9/28/54 
Baton  Rouge — 

►  WAFB-TV  (28)  ABC,  CBS,  NBC.  DuM;  Young; 

52.'000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 
Lafayettet — 

KLFY-TV  (10)  Rambeau;  9/16/53-Unknown 

KVOL-TV  (10)  9/16/53-Unknown 
Lake  Charles — 

KPLC-TV  (7)  Weed:  11/12/53-9/29/54 

►  KTAG  (25)  CBS,  ABC,  DuM;  Young;  20,500 
Monroe — 

KFAZ  (43)  See  footnote  (d) 

►  KNOE-TV  (8)   CBS,  NBC,  ABC,  DuM;  H-R; 

153.500 
New  Orleans — 

WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

►  WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 

258.412 

►  W.TMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 

91,487 

WTLO  (20)  2/26/53-Unknown 
Shreveport — 

►  KFT.A   (12)   ABC,  CBS,  NBC,  DuM;  Raymer: 

55,600 

Shreveport  Tv  Co.  (12)  Initial  Decision  6/7/54 

See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangor — 

►  WABI-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

berv: 78.420 

►  WTWO  (2)  Venard 
Lewiston — 

►  WLAM-TV  (17)  DuM;  Everett-McKinney; 

21,332 
Poland!— 

WMTW  (8)  ABC.  CBS;  Harrington,  Righter  & 
Parsons;  7/8/53-9/25/54 
Portland — 

►  WCSH-TV  (6)  NBC:  Weed;  124,177 

►  WGAN-TV  (13)  ABC.  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  45,100 


do 


KEDD's 

Local  Programs 
have 


Gene  McGehee's  FRIDAY 
NIGHT  DANCE  PARTY 

has  an  average  Mail  Pull  of 

more  t\\ax\f^0Q0  pieces 

every  week. 

More  factual  proof  that 
KEDD's  I  ocal  programming  is 
way  out  in  front,  in  showman- 
ship and  production  know-how. 

"  Dance  Party  "  and  KEDD's 
other  special  features  give 
you  the  most  in  home  impact 
and  increased  sales  on  a  local 


level 


See  Petry  for 
National  or 
Reqional 

Participation. 
 lOUE- 


Represented  by 


Edward  Petry 
&  Co.,  Inc. 


KEDD 


NBC 


WICHITA.  KANSAS 


ABC 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  117 


I  I 

12 
17 


Highest  Antenna 
in  the  South  - 
6,089  Feet 
Above  Sea  Level 


WLOS-TV 

CHANNEL  13 
Asheville,  N.C. 


The  most  powerful  station 

in  the  Southeast* 

On  the  Air  September  18th! 

Serving  204,907  TV  Families** 
in  an  area  of 
2,058,000  People 

Covering  four  rich  Piedmont 
states  with  Effective  Buying 
Income  of  $2,411,466,000*** 


•operating  at  170,000  watts,  2,850  feet  above  aver- 
age terrain  (FCC  maximum  for  this  altitude). 
**A.C.  Nielsen  Co.  Report  U.S.  Television  Owner- 
ship by  Counties  as  of  November  1,  1953  and 
RTMA  set  sales  figures  for  Western  North  Carolina, 
January  through  April,  1954. 
•••Sales  Management  Survey  of  Buying  Power, 
May  10, 1954. 


WLOS-TV,  CHANNEL  13 

ASHEVILLE,  N.C. 


National  Representative 
Venard,  Rintoul  and  McConnell,  Inc. 

^    Southeastern  Representative 

MT.  PISGAH  >\         ,  e    .  n 

/      Nr      \   James  S.  Ayres  Company 


Johnson  City 

mmm. 


★  Asheville 


MT.  PISGAH 

:.T''" 


*    "    "/'   .      .jS^  &    •  Spartanburg 
/      ,  Greenville  • 


FOR  THE  RECORD 


MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC,  DuM;  Harrington,  Righter 

&  Parsons;  555.735 

►  WBAL-TV  (11)  NBC;  Petry;  555,735 
WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAR-TV  (2)  CBS;  Katz;  555,735 
WTLF  (18)  12/9/53-Summer  '54 

Cumberlandt — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisburyt — 

►  WBOC-TV  (16)  Burn-Smith 

MASSACHUSETTS 

Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,541 
Boston — 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,200,000 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,200,000 
Brocktont — 

WHEF-TV  (62)  7/30/53-Fall  '54 
Cambridge  (Boston) — 

►  WTAO-TV     (56)     DuM;  Everett-McKinney; 

123.000 
Springfield — 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  143,000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  144,000 
Worcester — 

WAAB-TV  (20)  Forjoe;  8/12/53-Unknown 

►  WWOR-TV(14)  ABC,  DuM;  Raymer;  58,900 

MICHIGAN 

Ann  Arbor — 

►  WP AG-TV  (20)  DuM;  Everett-McKinney;  20,500 
WUOM-TV  (*26)  11/4/53-Unknown 

Battle  Creek  

WBCK-TV    (58)    Headley-Reed;  11/20/52-Un- 
known 

WBKZ  (64)  See  footnote  (d) 
Bay  City  (Midland,  Saginaw)— 

►  WNEM-TV    (5)    NBC,    DuM;  Headley-Reed; 
298,793 

Cadillact— 

►  WWTV  (13)  CBS,  DuM;  Weed;  60,914 
Detroit — 

WCIO-TV  (62)  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS;  Katz;  1,468,400 
WTVS  C56)  7/14/54-Late  '54 

►  WWJ-TV  (4)  NBC;  Hollingbery:  1,286,822 

►  WXYZ-TV  (7)  ABC;  Blair;  1.308,200 

Booth  Radio  &  Tv  Stations  Inc.  (50)  9/8/54- 
Unknown 
East  Lansing! — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

447,464 

Peninsular  Broadcasting  Co.   (23)  9/2/54-Un- 
known 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC.  DuM;  Avery- 

Knodel;  504,123 
Lansing — 

►  WILS-TV  (54)  ABC.  DuM;  Venard;  55,000 

►  WJIM-TV  (6)  ABC,  CBS,  NBC;  Petry;  396.102 
Marquettet — 

WAGE-TV  (6)  4/7/54-Oct.  "54 
Muskegont — 

WTVM  (35)  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland)— 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51)  10/29/53-Unknown 

Traverse  Cityt — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC;  Pearson;  94,349 
Dulutht  (Superior,  Wis.) — 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  66,500 

►  WDSM-TV  (6).  See  Superior,  Wis. 
WFTV  (38)  See  footnote  (d) 

Hibbingt— 

KHTV  (10)  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

KEYD-TV  (9)  H-R:  6/10/54-1/1/55 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  489,100 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  477,000 
Rochester — 

►  KROC-TV  (10)  NBC:  Meeker;  75.000 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  489,100 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  467,000 

MISSISSIPPI 

Biloxit — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbust — 

WCBI-TV  (4)  McGillvra;  7/28/54-Early  "55 

Jackson — 

►  WJTV  (25)  CBS,  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC;  Hollingbery;  98,472 

►  WSLI-TV  (12)  ABC;  Weed;  90,000 
Meridiant — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed; 44,300 

MISSOURI 

Cape  Girardeaut — 

KFVS-TV  (12)  CBS;  10/14/53-Unknown 

KGMO-TV  (18)  4/16/53-Unknown 
Claytont— 

KFUO-TV  (30)  2/5/53-Unknown 
Columbia — 

►  KOMU-TV  (8)  ABC,  CBS,  NBC.  DuM;  H-R; 

49,595 


Festust — 

KACY  (14)  See  footnote  (d) 
Hannibalt  (Quincy,  111.) — 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  120,475 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityt — 

KRCG  (13)  6/10/54-Unknown 
Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-9/26/54 
(granted  ST  A  Sept.  7) 
Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  414,615 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  414,615 

►  WDAF-TV  (4)   NBC;   Harrington,  Righter  & 

Parsons;  414,615 
Kirksvillet — 

KTVO  (3)  12/16/53-Unknown 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  107,612 
St.  Louis — 

KETC  (*9)  5/7/53-9/20/54 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis.; 
654  934 

KSTM-TV  (36)  See  footnote  (d) 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV  (42)  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVI  (54)  See  Belleville,  111. 
Sedaliat— 

►  KDRO-TV  (6)  Pearson 
Springfield — 

►  KTTS-TV  (10)  CBS,  DuM;  Weed;  49,456 

►  KYTV  (3)  ABC,  NBC;  Hollingbery:  46,080 

MONTANA 

Billingst— 

►  KOOK-TV  (2)  ABC,  CBS,  NBC,  DuM;  Headley- 

Reed;  15,000 
Buttet— 

►  KOPR-TV  (4)  CBS,  ABC;  Hollingbery;  7,000 

►  KXLF-TV  (6).   No  estimate  given. 
Great  Fallst— 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headley-Reed; 

14,000 
Missoulat — 

►  KGVO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Gill- 

Perna;  12,000 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV    (13)    ABC,    CBS.    DuM;  Meeker: 

40.346 
Lincoln — 

►  KOLN-TV  (10)  ABC,  CBS,  DuM;  Avery-Kno- 

del; 105,572 
KUON  (12)  See  footnote  (d) 
Omaha — 

►  KMTV  (3)  ABC,  CBS,  DuM;  Petry:  283.150 

►  WOW-TV  (6)  NBC,  DuM;  Blair;  248.594 

Scottsblufft— 

Frontier  Bcstg.  Co.  (10)  8/18/54-Unknown 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 

Las  Vegast — 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

15,649 
Reno — 

►  KZTV  (8)  ABC,  CBS,  NBC,  DuM;  Pearson: 

15,428 

NEW  HAMPSHIRE 

Keenet — 

WKNE-TV  (45)  4/22/53-Unknown 
Manchester! — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  240,000 
Mt.  Washington! — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Parkf — 

►  WRTV  (58)  107,000 
Atlantic  City— 

WFPG-TV  (46)  See  footnote  (d) 

WOCN    (52)  1/8/53-Unknown 
Camdent — 

WKDN-TV  (17)  1/28/54-Unknown 
Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswickt — 

WTLV  (*19)  12/4/52-Unknown 

NEW  MEXICO 

Albuquerquet — 

►  KGGM-TV  (13)  CBS:  Weed:  43,797 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  41,500 

►  KOB-TV  (4)  NBC;  Branham;  43,797 
Roswellt —  _  „  ,._  , 

►  KSWS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Meeker; 

22,906 

NEW  YORK 

Albany  (Schenectady,  Troy)— 

WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV  (41)  ABC,  DuM;  Boiling;  103,000 

►  WTRI  (35)  CBS;  Headley-Reed;  101,000 
WTVZ  (*17)  7/24/52-Unknown 

Binghamton —  >  ; 

►  WNBF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bol 

ling;  294,580 
WQTV  (*46)  8/14/52-Unknown 
Southern  Tier  Radio  Service  Inc.  (40)  Initial 

Decision  8/24/54 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Page  118    •    September  20,  1954 


Broadcasting 


Telecastinc 


lEloomingdalef  (Lake  Placid) — 

WTRI  (5)  12/2/53-10/1/54 
Buffalo — 

►  WBEN-TV  (4)  ABC,  CBS,  DuM;  Harrington. 

Righter  &  Parsons;  412,489.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

165,000 

►  WGR-TV  (2)  ABC,  NBC,  DuM;  Headley-Read 
WTVF  (*23)  7/24/52-Unknown 

Carthaget  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-9/27/54 
Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE  (24)  ABC,  CBS,  NBC,  DuM;  Forjoe; 

35,500 
Ithacat— 

WHCU-TV    (20)    CBS;    1/8/53-November  '54 
WTET  (*14)  1/8/53-Unknown 
Kingston — 

►  WKNY-TV    (66)    ABC,    CBS,    NBC,  DuM; 

Meeker;  12.639 
New  York — 

►  WABC-TV  (7)  ABC;  Weed:  4,180,000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,180,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180,000 
WGTV  (*25)  8/14/52-Unknown 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 
WNYC-TV  (31)  5/12/54-Unknown 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.;  4,180,000 

►  WPLX  (11)  Free  &  Peters;  4,180,000 

►  WATV  (13)  See  Newark,  N.  J. 
Rochester — 

WCBF-TV  (15)  6/10/53-Unknown 

►  WHAM-TV  (5)  NBC;  Hollingbery:  252,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 

252,000 

WRNY-TV  (27)  4/2/53-Unknown 
WROH  (»21)  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  252,000 
Schenectady  (Albany.  Troy) — 

►  WEGB  (6)  ABC,  CBS,  NBC,  DuM;  NBC  Spot 

Sis;  373,250 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,000 
WHTV  (»43)  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  347,000 
Utica— 

WFRB  (19)  7/1/53-Unknown 

►  WKTV  (13)   ABC,  CBS,  NBC,  DuM;  Cooke; 

147,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  CBS,  NBC;  Boiling;  30,000 
WLOS-TV  (13)  ABC,  DuM;  Venard;  12/9/53- 

9/26/54 
■  Chapel  Hillt— 

WUNC-TV  (»4)   9/30/53-September  "54 
Charlotte — 

►  WAYS-TV 
53,650 

►  WBTV  (3) 

415,313 
Durhamt — 

►  WTVD   (11)  ABC, 
Fayette  villef — 

WFLB-TV  (18)  4/13/54-Unknown 
Gastoniat — 

WTVX  (48)  4/7/54-Summer  '54 
-  Greensboro — 

WCOG-TV   (57)    ABC;    BoUing;  11/20/52-Un- 
known 

.    ►WFMY-TV  (2)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  238,641 
Greenville — 

►  WNCT  (9)  ABC,  CBS,  NBC,  DuM;  Pearson; 


(36) 
CBS, 


ABC, 
NBC, 


NBC, 
DuM; 


DuM;  BoUing; 
CBS  Spot  Sis.; 


NBC;  Headley-Reed 


80,800 
Raleigh — 

►  WNAO-TV    (28)    ABC,    CBS,    DuM;  Avery- 
Knodel;  83,400 

Wilmingtont — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  32,350 
WTHT  (3)  2/17/54-Unknown 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  224,064 

►  WTOB-TV  (26)  ABC.  DuM;  H-R;  65.000 

NORTH  DAKOTA 

Bismarckf — 

KFYR-TV  (5)  ABC,  CBS,  NBC,  DuM;  Blair; 
16,915 
Fargot— 

►  WD AY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free  & 

Peters;  42,260 
Grand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 
Minott — 

►  KCJB-TV  (13)  ABC,  CBS,  NBC.  DuM;  Weed: 

25,000 
Valley  Cityt — 

►  KXJB-TV  (4)  CBS;  Weed;  50,000 

OHIO 

Akron — 

s'VWAKR-TV  (49)  ABC;  Weed;  174,066 
Ashtabulat — 

►  WICA-TV  (15  )  20,000 
Cincinnati — 

►  WCET  (*48)  2,000 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,000 

►  WKRC-TV  (12)  CBS;  Katz;  662,236 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-Oct.  '54 

Cleveland— 
tfM     WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,048.406 
WHK-TV  (19)  11/25/53-Unknown 

-iii*-WNBK  (3)  NBC;  NBC  Spot  Sis.:  1,045.000 

►  WXEL  (8)  ABC,  CBS.  DuM;  Katz;  823,629 
Columbus — 

A  ►  WBNS-TV  (10)  CBS:  Blair;  307.000 
,5-1  t-WLWC  (4)  NBC;  WLW  Sis.:  307.000 
Zm     WOSU-TV  (*34)  4/22/53-Unknown 
I- WTVN-TV  (6)  DuM;  Katz;  381,451 


Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriat — 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (35)  Weed;  1/24/52-Unknown 

►  WLOK-TV  (73)  NBC;  H-R;  60,881 
Mansfieldt — 

WTVG  (36)  6/3/54-Unknown 
Massillont — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo — 

►  WSPD-TV  (13)  ABC,  CBS,  NBC,  DuM;  Katz; 

288,132 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  138,218 

►  WKBN-TV    (27)   ABC,   CBS,   DuM;  Raymer; 

138,218 
Zanesville — 

►  WHIZ-TV  (18)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 36,466 

OKLAHOMA 

Adaf — 

►  KTEN  (10)  ABC;  Venard;  175,632 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 
Enidt— 

►  KGEO-TV  (5)  ABC;  Pearson;  118,000 
Lawtonj — 

►  KSWO-TV  (7)  DuM;  Pearson;  52,348 
Miamit — 

KMIV  (58  )  4/22/53-Unknown 
Muskogeet — 

KTVX  (8)  ABC,  DuM;  Avery-Knodel;  4/7/54- 
9/18/54  (granted  STA  Aug.  24) 
Oklahoma  City — 

KETA  (»13)  12/2/53-Unknown 

►  KMPT  (19)  DuM;  BoUing;  98,267 

►  KTVQ  (25)  ABC;  H-R;  151,224 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
Tulsa— 

►  KCEB  (23)  NBC,  DuM;  Boiling;  103,095 

►  KOTV  (6)  ABC.  CBS.  NBC,  DuM;  Petry;  229,100 
KSPG  (17)  2/4/54-Unknown 

KVOO-TV  (2)  7/8/54-Unknown 
KOED-TV  (*11)  7/21/54-Unknown 

OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

24,000 
Medford — 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Hoag- 

Blair;  23,610 
Portland — 

KLOR    (12)    ABC;    Hollingbery;  7/22/54-Un- 
known 

►  KOIN-TV  (6)  ABC,  CBS;  CBS  Spots  Sis.;  240,- 

964 

►  KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sis.; 

181.034 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
Salemt — 

KSLM-TV  (3)  9/30/53 -Unknown 

PENNSYLVANIA 

Allentownt — 
WFMZ-TV  (67)  Avery-Knodel;  7/16/53-Fall  '54 
WQCY  (39)  Weed;  8/12/53-Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

447.128 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker;  76,492 
Chambersburgt — 

WCHA-TV  (46)  See  Footnote  (d) 
Easton — 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  75,410 
Erie — 

►  WICU  (12)  ABC,  NBC.  DuM;  Petry;  218,500 
WLEU-TV  (66)  12/31/53— Unknown 

►  WSEE  (35)  CBS;  Avery-Knodel;  32,218 
Harrisburg — 

►  WCMB-TV  (27)  Cooke 

►  WHP-TV  (55)  CBS;  Boiling:  166,423 

►  WTPA  (71)  ABC,  NBC;  Headley-Reed;  166,423 
Hazletont — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
Johnstown — 

►  WARD-TV  (56)  ABC,  CBS,  DuM;  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  776,372 
Lancaster  

►  WGAL-TV    (8)    CBS,    NBC,    DuM;  Meeker; 

554  914 

WWLA  (21)  Venard;  5/7/53-FaU  "54 
Lebanont — 

►  WLBR-TV  (15)  Burn-Smith;  193,150 
New  Castlet — 

►  WKST-TV  (45)  ABC,  DuM;  Everett-McKinney; 

139,578 
Philadelphia — 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,843.213 

►  WFIL-TV  (6)  ABC.  DuM;  Katz;  1,833,160 
WIBG-TV  (23)  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,791,161 
Pittsburgh— 

►  WDTV  (2)  CBS,  NBC,  DuM;  DuM  Spot  Sis.; 

1.134,110 

►  WENS  (16)  ABC,  CBS,  NBC;  Petry;  356,354 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  (*13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
Reading — 

►  WEEU-TV    (33)    ABC,   NBC;    Headley  Reed; 

95,000 


Yes,  1  buy  covers  3  markets  .  .  . 
when  you  steer  that  one  buy  in 
Pennsylvania  toward  WJAC-TV, 
Johnstown.  You  not  only  domi- 
nate the  Johnstown  area — you 
"free-wheel"  into  the  Pittsburgh 
and  Altoona  markets,  too!  Check 
these  Hoopers  on  WJAC-TV: 

FIRST  in  Johnstown 
(a  2-station  market) 

SECOND  in  Pittsburgh 
(a  3-station  market) 

FIRST  in  Altoona 
(a  2-station  market) 

With  this  kind  of  proved  au- 
dience preference — it's  easy  to 
see  why  it  makes  mighty  good 
sense  today  to  spend  your  TV 
dollars  on  the  1  buy  that  covers 
3  .  .  . 


Get  full  details  from  your  KATZ  man! 


Broadcasting 


Telecasting 


September  20,  1954    •    Page  119 


■FOR  THE  RECORD' 


►  WHUM-TV  (61)  CBS;  H-R;  219,870 

Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  168,500 

►  WGBI-TV  (22)  CBS;  Blair;  172,000 

►  WTVU  (73)  Everett-McKinney;  150,424 
Sharont — 

WSHA  (39)  1/27/54-Unknown 
Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  171,000 

+■  WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

180,000 
Williamsportt — 

WRAK-TV   (36)   Everett-McKinney;  11/13/52- 
Jan.  '55 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87.400 
WSBA-TV  (43)  ABC:  Young;  86,400 

RHODE  ISLAND 

Providence — 

►  WJAR-TV  (10)  ABC,  CBS,  NBC,  DuM;  Weed; 

1,134,473 

►  WNET  (16)  ABC,  CBS,  DuM;  Raymer;  41,790 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV,  (40)  CBS;  Headley-Reed;  51,000 
Camdent — 

WACA-TV  (15)  6/3/53-Unknown 
Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free    &  Peters; 

115.137 

WUSN-TV  (2)  NBC,  DuM;  H-R,  3/25/54-9/25/54 
Columbia — 

►  WCOS-TV  (25)  ABC;  Headley-Reed;  58,300 

►  WIS-TV  (10)  NBC;  Free  &  Peters:  122.488 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  56,000 
Florencet — 

WBTW  (8)  CBS;  11/25/53-9/26/54 
Greenville — 

►  WFBC-TV  (4)  NBC:  Weed;  277,632 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 
Spartanburgf — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Early  '55 

SOUTH  DAKOTA 

Sioux  Fallst — 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

83.210 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS,  NBC,  DuM;  Bran- 

ham;  91,450 

Mountain   City  Tv  Inc.    (3)   Initial  Decision 
7/5/54 
Jacksonf  

WDXI-TV  (7)  Burn-Smith;  12/2/53-Oct.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 
Knoxville — 

►WATE  (6)  ABC,  NBC;  Averv-Knodel;  86,980 

►  WTSK-TV  (26)  ABC,  CBS,  DuM;  Pearson;  78,- 

900 
Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  291,181 

►  WMCT  (5)  ABC,  NBC,  DuM;  Branham;  291,181 
WREC  Broadcasting  Service  (3)  Initial  Deci- 
sion 8/27/54 

Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery:  194,682 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  194,682 
Old  Hickory  (Nashville) — 

►  WLAC-TV  (5)  CBS;  Katz 

TEXAS 

Abilenet — 

►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  35.607 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  54,456 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  54,456 
KLYN-TV  (7)  12/11/53-Unknown 

Austin-T- 
it" KTBC-TV  (7)  ABC,  CBS.  NBC,  DuM;  Raymer; 
85,722 

Beaumontt — 

►  KBMT  (31)  ABC.  NBC,  DuM;  Forjoe;  28,108 
Beaumont  Bcstg.  Corp.  (6)  8/4/54-Dec.  '54 

Big  Springt— 

KBST-TV  (4)  7/22/54-Unknown 
Corpus  Christit — 

►  KVDO-TV  (22)  NBC;  Young;  14,744 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 
Dallas— 

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  400,704 

►  WFAA-TV  (8)  ABC.  NBC,  DuM;  Petry;  398.000 
El  Paso— 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

55.491 

KELP-TV  (13)  Forjoe;  3/18/54-Fall  '54 


"You  and  I  were  both  amazed 
at  the  mountains  of  mail  which 
toe  received  early  this  summer  in 
response  to  the  Kit  Carson 
Kerchief  promotion. 


"...  the  response  to  this 
promotion  ivas  more  than  50% 
above  the  average  response 
throughout  the  areas  of  the  United 
States  where  it  was  tried  last  year 
.  .  .  32,000  TV  homes  were 
estiinated  to  be  in  your  coverage 
area  and  we  received  replies  (with 
the  25c  enclosed)  from  well 
over  10%  of  them  " 


tll.\.\S  COCA-COLA   BOTTU.NC;  CO.UPAM 


August  31,  19S4 


.  Grayson.  General  Manager 


V.e  have  nisi  received  word  from  the  Advertising  Department  of 
The  Coca-Cola  Company  that  the  response  to  this  promotion  was 
more  than  5(1%  above  the  averse  response  throughout  the  areas  of 
the  t'mted  States  where  It  was  tried  last  yeur.    For  the  purposes  of 
this  comparison  32.  000  TV  homes  were  estimated  to  he  to  your  cov- 
erage area,  and  we  received  replies  (wtth  the  2ov  enclosed)  from 
well  over  111%  of  them.   Also,  our  returns  in  relation  to  the  number 
of  carton  etuflei-s  used  Bhowed  a  similarly  higher  percentage  of  re- 
turn in  relation  to  the  national  average. 


T  some  time  now  we  have  been  well  aw 
'  advertising  in  our  area,  out  tins  was 
objective  comparison  with  other  areas 


of  the  effectlv. 
-  first  opportunii 


I  of 


KMID 


Channel  2 
Midland-Odessa,  Texas 


Venard-Rintoul  &  McConnell 
National  Representatives 


Clarke-Brown  Co.,  Dallas 
Southwestern  Representatives 


S.  A.  Grayson 
General  Manager 


Page  120 


September  20,  1954 


►  KTSM-TV  (9)  NBC;  Hollingbery;  53,481 
Ft.  Worth— 

►  WBAP-TV  (5)   ABC,  NBC;   Free  &  Peters; 

401,000 

Texas   State   Network    (11)    Initial  Decision 
8/23/54 
Galveston — 

►  KGUL-TV  (11)  CBS;  CBS  Spot  Sis.;  325,000 

325,000 

Harlingent  (Brownsville,  McAllen,  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  Pearson;  37,880 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  357,000 
KTLK  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  <»8)  281.500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  24,171 
Lubbock — 

►  KCBD-TV  (11)  ABC,  NBC;  Raymer;  59,596 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

59,596 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC,  DuM;  Venard; 

37,500 
San  Angelo — 

►  KTXL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Venard; 

35.000 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

KCOR-TV  (41)  O'Connell:  5/12/54-11/1/54 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  207,658 

►  WOAI-TV  (4)  NBC;  Petry;  207,658 
Sweetwatert — 

KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 
Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  85,112 
Texarkana  (also  Texarkana,  Ark.) — 

►  KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  81,124 
Tyler, — 

►  KETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  ABC;  Pearson;  12/7/54-Oct.  '54 

Victoria  t — 

KNAL  (19)  Best;  3/26/53-Unknown 
Wacot — 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  43,650 
Weslacot  (Brownsville,  Harlingen,  McAllen) — 

►  KRGV-TV  (5)  NBC;  Raymer;  40,375 
Wichita  Falls— 

►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  71,000 

►  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KSL-TV  (5)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

165,200 

►  KTVT  (4)  NBC;  Blair;  165,200 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-9/26/54 

VERMONT 

Montpeliert — 

►  WMVT  (3)  ABC,  CBS;  Weed 

VIRGINIA 

Danvillet — 

*■  WBTM-TV  (24)  ABC;  Gill-Perna;  21,545 
Hampton  (Norfolk) — 

►  WVEC-TV  (15)  NBC;  Rambeau;  110,000 
Harrisonburg — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Pearson; 

86,432 
Lynchburg — 

»*•  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

120,000 
Newport  News — 

►  WACH-TV  (33)  Walker 
Norfolk— 

►  WTAR-TV  (3)  ABC,  CBS.  DuM;  Petry;  329,247 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  112,000 

►  WVEC-TV  (15)  See  Hampton 
Petersburgt — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 
Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  462.058 
Roanoke — 

*■  WSLS-TV    (10)    ABC,    NBC;  Avery-Knodel; 

267,837 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  76,146 
Seattle  (Tacoma) — 

►  KING-TV  (5)  ABC:  Blair;  370,100 

►  KOMO-TV  (4)  NBC;  Hollingbery;  370,100 
KCTS  (*9)  12/23/53-  Dec.  '54 

KCTL  (20)  4/7/54-Unknown 
Spokane — 

►  KHQ-TV  (6)  NBC;  Katz;  79,567 

►  KXLY-TV  (4)  CBS,  DuM;  Avery-Knodel;  87,027 
KREM-TV  (2)  Boiling;  3/18/54-10/1/54 

Tacoma  (Seattle) — 

►  KMO-TV  (13)  Branham;  370,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  370,100 
Vancouvert — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

28,337 

WEST  VIRGINIA 

Charleston — 

►  WKNA-TV  (49)  ABC;  Weed;  42,942 

►  WCHS-TV  (8)  CBS,  DuM:  Branham 


Broadcasting 


Telecasting 


Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-1/1/55 
Fairmont* — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna; 

35,200 
Huntington — 

►  WSAZ-TV  (3)  ABC,  NBC,  DuM:  Katz;  432,250 
Greater  Huntington  Radio  Corp.  (13)  9/2/54- 

Unknown 
Oak  Hill  (Beckley)t— 

WOAY-TV  (4)  Weed;  6/2/54-10/1/54 
Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknown 
*■  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281.811 

WISCONSIN 

Eau  Clairet — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 
Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed; 

195,670 

WFRV-TV  (5)  3/10/54-Unknown 
La  Crossef — 

►  WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  34,600 
WTLB  (38)  12/16/53-Unknown 

Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headley-Reed;  54.000 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  56,500 
Badger  Television   Co.    (3)    Initial  Decision 

7/31/54 
Marinettet  (Green  Bay) — 

►  WMBV-TV  (11)  NBC;  Venard 
Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman:  393.600 

►  WOKY-TV  (19)  ABC,  DuM;  Boiling;  343,057 

►  WTMJ-TV  (4)  ABC,  NBC,  DuM;  Harrington, 

Righter  &  Parsons;  686.796 
WTVW  (12)  ABC,  DuM;  Petry;  6/11/54-10/27/54 
(granted  STA  Sept.  7) 
Neenah — 

►  WNAM-TV  (42)  ABC;  George  Clark 
Superiort  (Duluth,  Minn.) — 

►  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  66,000 

►  KDAL-TV  (3).  See  Duluth,  Minn. 
Wausaut — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  CBS;  Meeker;  5/12/54-Fall  '54 

WYOMING 

Cheyennet — 

►  KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 46,100 

ALASKA 

Anchoraget — 

►  KFIA  (2)  ABC,  CBS;  Weed;  12,000 
>■  KTVA  (11)  NBC,  DuM;  Feltis;  10,000 
Fairbankst — 

KFIF  (2)  ABC,  CBS;  7/1/53-Unknown 

HAWAII 

Honolulut — 

►  KGMB-TV  (9)  CBS;  Free  &  Peters;  60,000 

►  KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  60,000 

►  KULA-TV  (4)  ABC;  Headley-Reed;  58,000 

PUERTO  RICO 

San  Juant — 

►  WAPA-TV   (4)   ABC,  NBC,  DuM;  Caribbean 

Networks 

►  WKAQ-TV  (2)  CBS;  Inter-American;  32.000 

CANADA 

Hamilton,  Ont. — 

►  CHCH-TV  (11)  CBC,  CBS,  NBC;  All-Canada, 

Young;  96,500, 


Total  stations  on  air  in  U.  S.  and  possessions: 
398;  total  cities  with  stations  on  air:  267.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV) 
Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.    Total  sets  in  use  32,588,049. 

*  Indicates  educational  stations. 

t  Cities  NOT  interconnected  to  receive  network 
service. 

(a)  Figure  does  not  include  331,448  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B-T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's;  WKAB- 
TV  Mobile,  Ala.;  KBDJ-TV  Fresno,  Calif.;  KTHE 
(TV)  Los  Angeles;  KDZA-TV  Pueblo,  Colo.; 
WRAY-TV  Princeton,  Ind.;  WKLO-TV  Louis- 
ville, Ky.;  KFAZ  (TV)  Monroe,  La.;  WBKZ  (TV) 
Battle  Creek,  Mich.;  WFTV  (TV)  Duluth,  Minn.; 
WCOC-TV  Meridian,  Miss.;  KACY  (TV)  Festus, 
Mo.;  KSTM-TV  St.  Louis;  KUON  (TV)  Lincoln, 
Neb.;  WFPG-TV  Alantic  City,  N.  J.;  WECT  (TV) 
Elmira,  N.  Y.;  WIFE  (TV)  Dayton,  Ohio;  WCHA- 
TV  Chambersburg,  Pa.;  WKJF-TV  Pittsburgh, 
Pa.;  KNUZ-TV  Houston,  Tex. 

(e)  Shreveport  Tv  Co.  has  received  initial  deci- 
sion favoring  it  for  ch.  12,  which  is  currently 
operated  by  Interim  Tv  Corp.  [KSLA  (TV)]. 


Kitchener,  Ont.— 

►  CKCO-TV  (13)  CBC,  ABC,  CBS,  NBC,  DuM; 

Hardy,  Weed;  50,000 
London,  Ont. — 

►  CFPL-TV  (10)  CBC,  CBS,  NBC;  All-Canada, 

Weed;  65,000 
Montreal,  Que. — 

►  CBFT  (2)  CBC  French;  CBC;  221,216 

►  CBMT  (6)  CBC;  CBC;  221,216 
Ottawa.  Ont. — 

►  CBOT  (4)  CBC;  CBC;  38,500 
Quebec  City,  Que. — 

►  CFCM-TV  (4)  CBC;  Hardy;  6,000  estimate 
Regina,  Sask.t — 

►  CKCK-TV  (2)  CBC;  All-Canada,  Weed;  3,000 
St.  John,  N.  B.t— 

CHSJ-TV  (4)  CBC;  All-Canada;  10,000 
Sudbury,  Ont.t — 

►  CKSO-TV   (5)    CBC,  ABC,  CBS,  NBC,  DuM; 

All-Canada,  Weed;  9,102 
Toronto,  Ont.— 

►  CBLT  (9)  CBC,  ABC,  CBS,  NBC,  DuM;  CBC; 

280.000 
Vancouver,  B.  C.f — 

►  CBUT  (2)  CBC;  CBC;  30.000 
Winnipeg,  Man.f — 

►  CBWT  (4)  CBC;  CBC;  5,000 

MEXICO 

Juarezt  (El  Paso.  Tex.) — 

►  XEJ-TV  (5)  National  Time  Sales;  20.000 
Ti.iuanat  (San  Diego) — 

►  XETV  (6)  Weed;  241,000 


UPCOMING 


SEPTEMBER 

Sept.  19-21:  Seventh  district,  Advertising  Fed- 
eration of  America,  Biltmore  Hotel,  Atlanta,  Ga. 

Sept.  20:  Radio-tv  advertising  workshop,  spon- 
sored by  Chicago  Federated  Adv.  Club  and 
Women's  Adv.  Club  of  Chicago. 

Sept.  21:  CBC  Board  of  Governors,  Chateau 
Laurier.  Ottawa. 

Sept.  21-23:  RETMA,  fall  industry  conference, 
Roosevelt  Hotel,  New  York. 

Sept.  24:  Mid-Atlantic  Workshop,  Public  Rela- 
tions Society  of  America,  Hotel  Statler,  Wash- 
ington. 

Sept.  24-26:  Midwest  Advertising  Agency  Net- 
work, Sheraton  Hotel,  Chicago. 

Sept.  26-28:  Tenth  district.  Advertising  Federa- 
tion of  America,  San  Antonio,  Tex. 


Sept.  26-29:  Pacific  Coast  Council,  American  Assn. 
of  Advertising  Agencies,  Hotel  Del  Coronado, 
Coronado,  Calif. 

Sept.  26-30:  Financial  Public  Relations  Assn.,  Ho- 
tel Statler,  Washington. 

Sept.  28:  New  England  film  directors,  Hotel  Stat- 
ler, Boston. 

Sept.  28:  Chicago  Federation  of  Advertising 
Club's  fall  clinic,  for  eight  weeks.  Chicago. 

Sept.  29-30:  National  Community  Tv  Assn.,  re- 
gional meeting,  Bellevue  Hotel,  San  Francisco. 

Sept.  29-Oct.  2:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  1:  Radio  Technical  Commission  for 
Aeronautics,  fall  assembly,  Willard  Hotel, 
Washington. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national  Sight  &   Sound   Exposition,  Palmer 

House,  Chicago. 
House,  Chicago. 

OCTOBER 

Oct.  1-2:  Radio-tv  workshop,  Kansas  State  Col- 
lege, Manhattan. 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference, Hotel  Sherman,  Chicago. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama, Tuscaloosa. 

SPECIAL  LISTING 

NARTB  District  Meetings 

Sept.  20-21:  NARTB  Dist.  4,  Cavalier  Hotel,  Vir- 
ginia Beach,  Va. 

Sept.  23-24:  NARTB  Dist.  5,  Daytona  Plaza,  Day- 
tona  Beach,  Fla. 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel.  Lit- 
tic  Rock  Ark 

Sept.  30-Oct.  1 :  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  7-8:  NARTB  Dist.  10,  Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB  Dist.  9,  Lake  Lawn  Hotel, 
Lake  Delavan.  Wis. 

Oct.  14-15:  NARTB  Dist.  11,  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:  NARTB  Dist.  17,  Davenport  Hotel, 
Spokane. 

Oct.  21-22:   NARTB  Dist.  15,  Clift  Hotel,  San 

Francisco. 

Oct.  25-26 :  NARTB  Dist.  16,  Camelback  Inn.  Phoe- 
nix. Ariz. 

Oct.  28-29:  NARTB  Dist.  14,  Brown  Palace,  Den- 
ver. 

Nov.  4-5:  NARTB  Dist.   12,  Jens  Marie  Hotel, 

Ponca  City,  Okla. 
Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 


is  on 


t  you? 


*Milton  Berle  stars  in  "The  Buick-Berle  Show"  WKBT,  Tuesdays  7.00  PM 


NEW  TV  MARKET 

Never  before  WKBT  was  the 
rich  La  Crosse  area  reached 
by  TV.  Now  WKBT  offers 
unduplkaled  service  in  this 
vast  virgin  market  of  more 
than  a  half  million  people. 
La  Crosse  and  environs  do 
$100,000,000  worth  of  busi- 
ness a  year— in  manufactur- 
ing alone.  Rail,  river,  air 
terminals  converge  at  La 
Crosse.  Sales  Management 
calls  it  "America's  newest 
metropolitan  area."  A  mar- 
ket worth  selling  —  covered 
only  in  television  by  WKBT. 


Buick  sponsors  Uncle  Miltie  on  WKBT.  And 
other  great  advertisers  are  bringing  increas- 
ingly more  network  stars  before  WKBT 
viewers.  It's  only  natural  for  the  nation's  top 
advertisers  to  go  into  the  nation's  newest  and 
most  promising  TV  territory ...  La  Crosse, 
covered  exclusively  by  WKBT.  Here  are 
34,600  TV  homes  f  . . .  never  before  exposed 
to  television's  tremendous  selling  force! 
Imagine  the  impact  of  your  commercial  mes- 
sage on  this  vast  virgin  market.  Then  do 
something  about  it.  Buy  WKBT! 

fCBS  research 


CHANNEL 

Affiliated  with  5000  watt 
WKBH,  La  Crosse's  32 
year  old  NBC  outlet 


WISCONSIN 


REPRESENTED 
NATIONALLY  BY 

PAUL  A.  RAYMER 
COMPANY,  Inc. 


NBC  •  CBS  •  Du  Mont 


Broadcasting 


Telecasting 


September  20,  1954 


Page  121 


r 


 editorials-  

George  E.  Sterling — Historian 

GEORGE  E.  STERLING  didn't  have  to  resign  from  the  FCC. 
He  could  have  stayed  until  his  present  term  expired  in  mid- 
1957,  working  only  as  his  doctors  would  allow,  or  as  he  saw  fit. 

But  Comr.  Sterling  elected  to  resign  because  he  felt  it  would  be 
unfair  to  his  colleagues  to  permit  them  to  carry  the  burden  of  his 
work.  There  is  plenty  of  precedent  in  government,  among  inde- 
pendent agencies,  and  in  the  courts,  where  presidentially-appointed 
officials  have  taken  prolonged  leaves  for  health  reasons. 

Mr.  Sterling,  after  3 1  years  of  service  devoted  to  his  government, 
has  earned  his  retirement.  He  could  have  had  far  more  remunera- 
tive employment  in  the  communications  field  in  which  he  had 
pioneered.  It  was  this  devotion  to  duty  which  impelled  him  to 
retire  now  because  his  doctors  would  not  permit  him  to  carry  the 
full  load.  We  know  of  no  more  rigorous  work  than  that  on  the  FCC. 

All  who  know  George  Sterling — and  they  are  numbered  in  the 
thousands  inside  and  out  of  government — wish  him  and  his  family 
the  very  best  in  the  years  ahead.  He  is  watching  his  health,  and 
he  has  shown  improvement  in  these  past  few  weeks.  He  has  many 
useful  years  ahead,  perhaps  in  private  consulting  practice,  and 
possibly  in  an  advisory  capacity  to  his  government. 

George  Sterling  physically  leaves  the  FCC  Sept.  30.  But  the 
name  "Sterling"  is  permanently  enscribed  in  the  history  of  com- 
munications of  the  United  States — history  which  he  had  an  impor- 
tant part  in  writing. 

.  .  And  the  Chairmanship 

MR.  STERLING'S  resignation  should  break  the  adminstration 
silence  on  the  FCC  chairmanship,  which  has  languished  for 
months.  Morale  at  the  FCC  is  at  low  ebb.  Rosel  H.  Hyde,  since 
his  initial  one-year  appointment  as  chairman  expired  last  April,  has 
served  as  acting  chairman.  His  achievements  without  question 
merit  reappointment,  but  the  administration  evidently  thinks  other- 
wise. 

The  Sterling  successor,  it  is  strongly  inferred,  will  become  the  new 
chairman.  No  matter  how  able,  a  newcomer  would  find  it  difficult 
to  take  over  the  FCC  reins  and  keep  the  lines  moving.  Com- 
munications is  a  highly  complex  field.  It  can't  be  learned  over- 
night. The  prudent  move  would  be  to  continue  Mr.  Hyde  in  the 
chair  and  decide  later  whether  the  new  man  should  move  in  under 
the  "rotation  system"  President  Eisenhower  is  said  to  favor. 

Pay-As-You-See  Crossroads 

THE  DRUM-BEATING  for  pay-as-you-see  television  is  hasten- 
ing the  day  of  formal  consideration  by  the  FCC,  and  probably 
by  Congress,  of  this  proposed  method  of  providing  visual  service 
to  the  public  alongside  the  traditional  "American  System"  of  broad- 
casting via  advertiser  sponsorship. 

This  is  probably  the  most  complex — and  the  most  important — 
new  issue  confronting  the  authorities,  because  it  must  inevitably 
evolve  into  a  new  determination  of  our  entire  philosophy  of  broad- 
casting. There  already  are  two  applications  to  authorize  home  box- 
office  tv  pending  before  the  FCC.  And  there  pends  in  the  House 
a  bill  by  Rep.  Carl  Hinshaw  (R-Calif.)  which  would  label  this 
service  a  common  carrier,  subject  to  rate  regulation.  The  Bricker 
investigation  is  almost  certain  to  explore  the  question  because  one 
of  the  proposals  is  to  authorize  paid-programming  for  uhf  only  in 
the  hope  of  stemming  the  economic  tide. 

We  do  not  take  a  for-or-against  position  now.  The  case  is  not  in. 
Only  the  proponents  have  had  their  say,  and  that  has  been  on  the 
lecture  platform,  in  the  public  prints,  and  through  the  device  of 
lengthy  discourses  in  the  Congressional  Record. 

The  FCC  already  has  advised  the  House  committee  that  it  does 
not  need  legislation  to  consider  the  box-office  question.  It  sees  the 
need  for  competitive  services.  But,  in  our  view,  there  is  no  easy 
answer  to  a  policy  question  of  this  magnitude.  What  this  Com- 
mission might  decide  without  an  expression  from  Congress  might 
be  totally  at  odds  with  what  Congress  itself  might  decide,  or  what 
a  successor  FCC  might  construe  to  be  the  appropriate  interpreta- 
tion. The  whole  philosophy  of  operation  and  of  regulation  is  inter- 
woven in  the  judgment  that  ultimately  must  be  made.  Broadcasting 
today  is  not  a  common  carrier.   Rate  regulation  is  forbidden.  But 

Page  122    •    September  20,  1954 


"He's  just  a  bit  actor  from  the  medical  drama  in  Studio  A  .  .  .  should 
we  tell  her?" 


home  box-office  tv  poses  an  entirely  new  question — the  one  raised, 
for  example,  by  Rep.  Hinshaw. 

Some  lawyers  say  that  no  matter  what  the  preliminary  determin- 
ation might  be,  eventually  the  reasonableness  of  charges  for  home 
box-office  tv  will  be  raised.  Since  the  use  of  channels  is  involved, 
just  as  railroads,  air  transportation  and  other  carriers  are  accorded 
rights  of  way,  the  question  of  the  common  carrier  concept  would 
arise. 

We  do  not  know  the  answers.  We  simply  underscore  the  im-  1 
portance  of  the  determinations  that  ultimately  must  be  made.  They 
could  affect  the  status  of  broadcast  services  as  free  enterprises, 
should  the  government  seek  to  make  the  economic  as  well  as  the  i 
technical  rules. 

Of  course,  there  are  many  other  questions  to  be  coped  with.  1 
Availability  of  product  for  home  box-office  tv  is  one.  Are  there  |j 
enough  special  events  and  enough  high  quality  pictures  available 
to  sustain  proposed  competitive  services?   Would  the  public  pay 
the  price  for  special  features  in  this  new  era  of  $300,000  budgets  ! 
for  single  spectaculars  (by  the  American  Plan)  in  color?  Would 
Hollywood  producers  release  their  new  shows  for  home  service 
and  kill  off  the  already  badly-wounded  exhibitors? 

But  all  these  questions  are  subsidiary  to  the  policy  issue  con- 
fronting the  broadcaster,  the  advertiser,  the  agency,  and  the  gov- 
ernment itself.    It  is  the  regulatory  cross-road.    One  fork  could 
lead  to  common  carrier  and  all  it  entails  in  rate  regulation.  The  1 
other,  preservation  of  the  "American  System"  of  free  competitive  i 
enterprise.  Perhaps  the  problem  can  be  reconciled  within  the  exist- 
ing regulatory  frame-work,  and  without  doing  violence  to  the  free  | 
estate  of  today's  broadcasting.  There's  a  lot  of  work  to  be  done 
before  that  test  can  be  met. 

The  Shot  Heard  Round  the  Block 

1 1 

THE  anniversary  of  an  event  of  unparalleled  importance  to  the 
U.  S.  radio  and  television  system  passed  virtually  unnoticed  ii 
Sept.  7.    The  Downtown  Manhattan  Assn.,  in  conjunction  with  II 
AT&T,  held  a  ceremony  in  New  York  commemorating  the  3  2d  f 
anniversary  of  the  first  commercial  radio  broadcast,  by  WEAF  1 
(now  WNBC),  then  owned  by  the  telephone  company. 

If  the  several  thousand  commercial  radio  and  television  stations  r| 
in  the  U.  S.  were  aware  of  the  celebration,  they  gave  little  indica-  II 
tion  of  it.    It  remained  for  WNYC-AM-FM  New  York,  munici- 
pally owned  and  non-commercial  stations,  to  broadcast  the  cere- 
mony. 

To  be  sure,  commercials  have  their  critics  and  some  of  the  criti- 
cism  may  be  justified,  but  the  anniversary  of  the  first  one  should  be 
celebrated,  not  ignored.  Such  an  anniversary  would  provide  a 
reason  for  radio  and  tv  to  tell  the  public  what  commercial  broad- 
casting is  all  about  and  why  it  provides  the  world's  best  broadcasting 
system. 

Broadcasting    •  Telecasting 


*HJS£«n  -  expert 

 — .^^^ _ 

HOME  MAKERS 
INSTITUTE 


Each  personality  on  Homemakers'  Institute  is  an  expert  in 
her  own  field,  chosen  for  this  show  because  she  is  an  expert. 
This  brings  talent,  knowledge  and  entertainment  to  thou- 
sands of  housewives  in  the  WBAL-TV  audience. 

Monday  thru  Friday,  1:30  to  2:30  PM  .  .  .  what  housewife 
isn't  ready  to  relax  at  this  hour?  It's  lunch  time  .  .  .  the  time 
they  sit  down  for  an  hour  and  treat  themselves  to  learning 
more  about  everything  that  interests  them  most. 

Known  as  the  "Women's  Magazine  of  the  Air",  Homemakers' 
Institute  combines  all  the  factors  usually  found  in  several 
different  magazines.  It's  a  60  minute,  fast  moving  session, 
divided  into  three  sections;  cooking  and  kitchen  demonstra- 
tions— news  for  women,  including  interviews  with  famous 
guests — fashion  highlights. 

And  better  yet,  Homemakers'  Institute  is  backed  by  mer- 
chandising to  help  food  brokers,  appliance  distributors  and 
sales  representatives. 


MARY  LANDIS 

Cooking  Expert 

This  culinary  gen- 
ius stresses  variety 
in  meals.  Her  fa- 
mous recipes  have 
been  collected  on 
her  travels  through- 
out the  world. 


MOLLIE  MARTIN 

Homemoking  Expert 

Inspiring  and 
friendly  Molhe 
brings  amazing  new 
interests  to  all 
housewives  plus 
most  intriguing 
interviews. 


KITTY  DIERKEN 
Fashion  Expert 

Interviewing  a  fam- 
ous guest  or  selling 
a  product  ...  it  s 
her  contagious  en- 
thusiasm that 
makes  her  so  fam- 
ous. 


NBC  AFFILIATE  •  TELEV.S.0H  BALTIMORE 

Nationally  Represented  by 
EDWARD  PETRY  &  CO. 


WBAL-TV 


AL  HERNDON 

Expert  Announcer 

Al  adds  continuity 
from  one  set  to 
another  .  .  .  keeps 
the  show  moving. 
When  he  does  a 
commercial,  he  sells, 

BUT  GOOD! 


r ~  " 


EFFECTIVE  SEPT.&6  on  Wn€m-TV 


POWER  100,000  WATTS 


FULL 


TO-2  AMGROWAVE  LINK 


StTWORK.COlOft 


u»n€flHV 


Serving  SAGINAW,  BAY  CITY, 

NBC 

J.  GERITY    Jr.  PRES. 


MIDLAND  &  FLINT  — 289,793  SETS 

DuMont 

J.H.  BONE     Gen.  Mgr. 


/    HEADLEY-REED,  NEW  YORK,  CHICAGO*  MICHIGAN  SPOT  SALES,  DETROIT ,    MICHIGAN  / 


MS 


SEPTEMBER  27,  1954 


BROAD 


is 


35c  PER  COPY 


STING 


RECASTING 


lere  Are  The  Sets? 
z  Pinpoints  Them 
Page  33 


us  Moves  to  Biow 
Bulova  Departs 
Page  34 


ing  Time-Losses 
by  Broadcasters 
Page  38 

>p  Echelons  Cut 
v8C  Economy  Wave 
Page  44 


ATURE  SECTION 

egins  on  Page  85 


year 


NEWSWEEKLY 
*ADIO  AND  TV 


WGKY 


IS 


and  STILL  DOING  THE  REAL 
JOB  FOR  THE  ADVERTISER 


■1 


FIFTY  THOUSAND  WATTS  OF  SELLING  POWER 


J.  %.  TViUo*  WCKY 


CINCINNATI 


PET  DAIRY  PRODUCTS  COMPANY  does  a  complete  job 


A  V  EN  S   AN  D   MAR  T I  N,  1  nc .   STATION  S  . 


WMBG 
WCOD 
WTVR 


■INC.  i 


Maximum  power — 
100,000  watts  at  Maximum  Height- 
1049  feet 


PET  Dairy  Products  Company  has  always  been  a 
pioneer  in  finding  new  uses  (or  the  products  of 
America's  dairy  farms,  improving  their  quality 
and  increasing  their  consumption.  The  company 
continues  intensive  scientific  research  and  with 
equal  diligence,  continues  in  its  efforts  to  improve 
advertising  and  merchandising  techniques. 

That's  part  of  a  complete  job;  a  never-ending 
effort  to  find  newer  and  better  techniques. 
By  doing  a  complete  job  in  programming  entertain- 
ment and  public  service.  Havens  &  Martin,  Inc., 
the  pioneer  in  Virginia,  continues  to  build  even  larger 
and  more  loyal  audiences  that  mean  sales  results 
from  Richmond  to  the  rich  areas  throughout  Virginia. 
Join  the  other  advertisers  using  WMBG,  WTVR  and 
WCOD,  the  First  Stations  of  Virginia. 


WMBG  am  WCOD  fm  WTVR 


FIRST    STATIONS    OF  VIRGINIA 

Havens  &  Martin  Inc.  Stations  are  the  only 
complete  broadcasting  institution  in  Richmond. 
Pioneer  NBC  outlets  for  Virginia's  first  market. 
WTVR  represented  nationally  by  Blair  TV,  Inc. 
WMBG  represented  nationally  by  The  Boiling  Co. 


W  J    I  M 


Now    100,000  watts! 


Edward  Petry  &  Co.,  Inc. 


Published  every  Monday,  with  Yearbook  Numbers  (53rd  and  54th  issues)  published  in  January  and  July  by  Broadcasting  Publications  Inc  1735 
DeSales  St.,  N.W.,  Washington  6,  D.  C.    Entered  as  second  class  matter  March  14,  1933,  at  Post  Office  at  Washington,  D.  C.,  under  act  of  March  3*  1879 


.  .  .  that  is  if  all  these  paper  dollars  were  laid 
end  to  end.  This  is  one  way  of  saying  that  2  % 
billion  dollars  is  a  tremendous  amount  of 
money.  In  vast,  rich  Channel  8-Land,  22A 


Representatives : 

MEEKER  TV,  INC. 


reach  the  2%  billion  dollars  spent 
each  year  in  Channel  8-Land  .  .  . 

billion  dollars  is  spent  each  year  in  retail  sales; 
effective  buying  income  is  4^  billion  dollars. 
Use  this  super-powered  station  to  get  your 
share  of  this  rich  profit  potential. 

WGAL-TV 

NBC      CBS  DuMont 

LANCASTER,  PA. 

316,000  watts 

SUPER-POWER 

STEINMAN  STATION 

Clair  McCollough,  Pres. 


CHANNEL  8- 

LAND 

York 

Harrisburg 

Reading 

Hanover 

Lebanon 

Carlisle 

Gettysburg 

Westminster 

Martinsburg 

Chambersburg 

Hagerstown 

Pottsville 

Frederick 

Sunbury 

Lewisburg 

Waynesboro 

Lewistown 

Shamokin 

Hazleton 

Lock  Haven 

Bloomsburg 

New  York 


Los  Angeles 


Chicago 


San  Francisco 


Page  4    •    September  27,  1954 


Broadcasting 


Telecasting 


closed  circuit: 


UNSPECTACULAR  figure  of  $35.50  per 
thousand  viewers  is  estimate  of  advertisers 
for  first  of  season's  NBC-TV  spectaculars, 
"Satins  and  Spurs."  It's  understood  to  be 
highest  cost  per  thousand  in  the  history 
of  tv. 

★  ★  ★ 

BULOVA  Watch  Co.,  which  severs  its  re- 
lationship with  Biow  Co.  Jan.  1  (see  story 
page  34),  will  take  30  to  60  days  before 
announcing  its  new  agency  affiliation. 
Among  projects  watch  firm  is  said  to  be 
considering:  (1)  possibility  of  appointing 
new  agency  to  be  formed  by  Terrence 
(Terry)  Clyne,  senior  vice  president  in 
charge  of  radio  and  television  for  Biow  Co., 
who  resigned  because  of  "policy  differ- 
ences" ten  days  before  Bulova-Biow  cleav- 
age after  being  associated  with  agency  for 
eight  years;  (2)  naming  Reggie  Schuebel 
Inc.  (Miss  Schuebel  pioneered  Bulova  Co. 
in  its  early  plunge  into  radio  time  signals), 
or  (3)  accepting  one  of  at  least  ten  bids 
that  have  been  presented  by  as  many  other 
advertising  agencies  in  field,  among  them 
Kudner  and  Wm.  Esty  Co. 

★  ★  ★ 

KEY  QUESTION  before  Bricker  Investi- 
gating Committee,  i.e.,  whether  networks 
should  be  licensed  and  regulated  by  FCC, 
may  boomerang.  There's  sentiment  sup- 
porting view  that  networks  not  only  should 
not  be  licensed  but  that  existing  chain 
monopoly  regulations,  which  became  effec- 
tive in  1941,  should  be  repealed.  Thus 
controls  would  be  vested  in  Dept.  of  Jus- 
tice under  anti-trust  laws  with  precedent 
probably  that  of  motion  picture  consent 
decree  on  block  booking  of  films. 

★  ★  ★ 

WHEN  FORD  FRICK,  baseball  commis- 
sioner, meets  with  Hal  Fellows,  NARTB 


president,  some  time  after  World  Series  to 
discuss  plight  of  minor  league  baseball,  at 
issue  will  be  whether  there  will  be  any 
regularly  scheduled  daily  major  league 
broadcasts  or  telecasts  next  season.  Mr. 
Frick  is  under  tremendous  pressure,  it's 
learned,  to  issue  blanket  regulation  against 
any  major  league  broadcasts  reaching  areas 
where  minor  league  games  are  being  played 
on  same  day.  He  has  in  mind  proposed 
"game  of  the  week"  in  lieu  of  games  of 
the  day.  But  it's  foregone  conclusion  that 
any  effort  to  further  restrict  broadcasts  and 
telecasts  will  bring  new  litigation. 

*  ★  ★ 

ROBERT  M.  HUTCHINS  and  W.  H. 
Ferri,  president  and  vice  president  respec- 
tively of  Fund  for  the  Republic  under- 
written by  Ford  Foundation,  have  been  in 
consultation  with  Frank  Stanton,  president 
of  CBS,  Sylvester  L.  (Pat)  Weaver  Jr., 
president  of  NBC,  and  other  industry  lead- 
ers looking  toward  television  project  to 
promote  civil  liberties.  Fund  planning 
envisages  decision  on  tv  project  within 
60  days. 

*  ★  ★ 

NAME  HEARD  with  increasing  frequency 
in  connection  with  White  House  FCC 
liaison  is  Charles  F.  Willis  Jr.,  36-year-old 
assistant  to  Sherman  Adams,  assistant  to 
President  Eisenhower.  Native  of  Beau- 
mont, Tex.,  but  educated  in  Maryland  and 
Florida,  Mr..  Willis'  background  is  largely 
in  aviation.  He  was  Navy  flyer  during 
last  war.  He  spearheaded  Eisenhower  Club 
in  1951  which  became  Citizens  for  Eisen- 
hower. He  is  married  to  daughter  of 
Harvey  Firestone. 

*  ★  ★ 

NBC  AFFILIATES  still  have  their  fingers 
crossed  on  Canadian  Pro  Football  broad- 


casts after  five  weeks.  While  game  is  faster 
and  commentary  is  good,  stations  report 
enthusiasm  on  part  of  audiences  is  lack- 
ing because  of  casual  interest  in  teams. 
So  far  there  has  been  no  display  of  "home 
team  spirit"  and  with  collegiate  and  U.  S. 
pro  competition,  stations  are  fearful  Ca- 
nadian version  won't  take  hold. 

★  ★  ★ 

FCC'S  NEW  political  broadcast  rules, 
commanding  no  discrimination  against  po- 
litical candidates  on  "commercial"  broad- 
casts, haven't  settled  confusion.  To  take 
advantage  of  "discount"  provisions,  state 
organizations  are  talking  of  buying  bulk 
time,  with  all  candidates  to  be  accorded 
frequency  discounts,  citing  FCC's  own 
examples  of  what's  done  for  such  bulk 
buyers  as  General  Foods,  Procter  &  Gam- 
ble, Lever  Bros,  and  others. 

★  ★  ★ 

HAROLD  COWGILL,  former  general 
manager  of  WTVP  (TV)  Decatur,  111.,  and 
formerly  on  staff  of  Segal,  Smith  &  Hen- 
nessey, Washington  attorneys,  reportedly 
is  under  consideration  for  appointment  as 
chief  of  FCC's  Common  Carrier  Bureau. 
Prior  to  joining  Segal  firm,  he  had  been 
on  FCC  staff. 

★  ★  * 

ONE  possibility  for  successor  to  Alexander 
Stronach  Jr.  as  ABC  vice  president  in 
charge  of  tv  network  (see  early  story  page 
44)  understood  to  be  Ernest  Lee  Jahncke 
Jr.,  now  ABC  vice  president  and  assistant 
to  President  Robert  E.  Kintner. 

★  *  * 

FRANCIS  CONRAD,  director  of  ABC 
Radio,  Hollywood,  reportedly  is  resigning, 
with  Henry  Woodworth,  in  ABC  network 
sales  in  New  York,  scheduled  as  successor. 


the  week  in  brief 

^*  Radio  and  tv  sets :  how  many  and  where   33 

^  Bulova  leaves  Biow  after  30  years   34 

►  James  Cecil  dies;  headed  Cecil  8C  Presbrey .  ...  35 

►  Kaufman  planning  new  film  network   36 

►  Broadcasters  consider  the  abundance  of  meetings  38 
Comr.  Lee  advises  industry  to  clean  house ....  40 

►  250  w  operators  form  association  to  seek  1  kw  .  .  42 

►  ABC  fires  key  men  in  belt-tightening  reshuffle  .  .  44 

►  Trailer:  how  ABC-TV  heralds  'Disneyland'  ....  48 
Broadcasting    •  Telecasting 


Edward  Klauber  dies;  pioneer  radio  newsman  .  .  50 

Two  Mutual  affiliates  sever  with  the  network  ....  50 

Ex-commie  testifies  against  Edward  Lamb  ....  54 

WEAN  sale,  WILS-TV  lease  approved   60 

Intercity  relays  pose  a  new  problem  for  the  FCC  62 

Quality  Radio  Group  aims  for  mid-October ...  70 

Blair  has  a  new  plan  on  its  client  stations   74 

RCA's  Folsom  describes  the  electronics  boom  .  .  83 

A  B*T  picture  story:  evolution  of  a  campaign  .  .  85 

Mutual  celebrates  its  20th  anniversary   90 

Telestatus:  tv  stations,  sets,  target  dates   113 

September  27,  1954    •  Page  5 


Radio  station  with 


a  big  pizzarating . . . 


If  the  number  of  pizza  pies  it  sells  is  not 
the  measure  of  a  radio  station,  don't  tell 
Caniglia's  Pizza  House,  Omaha. 
This  restaurant-bakery  is  about  to  build 
another  addition,  fourth  in  a  series  of  expan- 
sions at  least  partly  attributable  to  one 
spot  a  day  on  Omaha's  KOWH.  This  has 
been  virtually  all  of  Caniglia's  advertising. 

KOWH  whets  Omaha  appetites  for  pizza 
with  the  same  success  attained  for  many 
other  national,  regional  and  local  advertisers. 
Something  would  be  amiss  if  it  didn't, 
because  much  of  the  time  KOWH  is  talking 
to  more  people  than  all  the  other  stations 
put  together.  Operating  within  a  format 
of  top  tunes  and  unexcelled  local  news, 
KOWH's  air  personalities  out-Hooper  every- 
thing else  in  Omaha  in  every  single  daily 
quarter  hour  save  three.  Average  share 
of  audience:  A.M. — 46%;  afternoon — 
49.3%;  all-day — 48%.  (July-August  Hooper 
Monday  through  Saturday,  8  a.m.  to  6  p.m.) 
Second  station:  16.8%  ;  third  station,  11.3%. 

KOWH  has  dominated  Omaha  radio,  with 
first  place  ratings,  for  the  past  three  years 
without  a  break. 

Get  Station  Manager  Virgil  Sharpe  to  equate 
KOWH's  cut  of  Omaha  pie  to  your  cut  of 
the  Omaha  market.  Or  talk  to  an  H-R  man. 


CONTINENT  BROADCASTING  COMPANY 

General  Manager:  Todd  Storz 

WHB,  Kansas  City  WTIX,  New  Orleans  KOWH,  Omaha 
Represented  by  Represented  by         Represented  by 

John  Blair  &  Co.      Adam  J.  Young,  Jr.  H-R  Inc. 


OMAHA 


Page  6    •    September  27,  1954 


Broadcasting 


Telecasting 


at  deadline 


WILL  McCONNAUGHEY  BE  FCC  CHAIRMAN? 
PRESIDENT  MAY  SETTLE  IT  THIS  WEEK 


BARRING  eleventh  hour  switch,  appointment 
of  George  C.  McConnaughey  of  Ohio  as  mem- 
ber of  FCC,  and  probably  new  chairman,  is 
expected  this  week  from  Denver  summer  White 
House. 

President  Eisenhower,  in  announcing  last 
Wednesday  (Sept.  22)  acceptance  of  resigna- 
tion of  George  E. 
Sterling  of  Maine, 
said  new  commis- 
sioner would  be 
named  soon.  Report 
was  current  Friday, 
as  B«T  went  to 
press,  that  President 
might  make  an- 
nouncement upon 
his  return  to  Denver 
over  weekend. 

Still  in  contention 
for  post  is  Lewis  E. 
Berry,  40,  deputy  de- 
partment counselor 
of  Army,  and  personal  friend  of  Sen.  Charles 


MR.  McCONNAUGHEY 


Potter  (R-Mich.).  Mr.  McConnaughey,  now 
chairman  of  Renegotiation  Board,  is  believed 
favored  by  White  House  [B«T,  Sept.  20]. 

Report  also  developed  that  Administration 
had  been  asked  to  name  an  engineer  to  succeed 
Engineer  Sterling,  and  that  delay  in  appoint- 
ment may  have  been  occasioned  by  considera- 
tion of  that  prospect  [B«T,  Sept.  20]. 

President  wrote  Mr.  Sterling,  three  weeks 
after  receiving  his  resignation,  thanking  him 
"for  your  long  service  to  the  government  in 
the  regulation  of  communications."  He  also 
expressed  "hope  that  your  health  will  soon  be 
greatly  improved." 

Mr.  Sterling  was  in  Washington  last  Thurs- 
day to  clean  out  his  desk  and  turn  over  his 
classified  papers  to  appropriate  agencies  of 
Government.  He  plans  to  remain  until  he  re- 
tires Sept.  30,  then  return  to  his  Peaks  Island, 
Portland,  Me.,  home.  For  next  two  months  or 
so  he  will  supervise  remodeling  of  his  home, 
and  then  will  determine  if  his  health  will  per- 
mit him  to  consider  several  offers  to  engage 
in  communications  consultation. 


Witness  Testifies  Lamb 
Suggested  'Study  Groups7 

ACCORDING  to  testimony  Friday  in  FCC 
Edward  Lamb  case  (early  story  page  54)  by 
Clark  Wideman,  Columbus  (Ohio)  real  estate 
broker  and  ex-newspaperman,  Mr.  Lamb  told 
small  group  in  Marion,  Ohio,  in  1934  he  felt 
that  "if  necessary,"  leadership  or  direction  from 
Communist  Party  could  be  obtained  for  local 
study  groups  which  witness  said  Mr.  Lamb 
suggested  be  formed.  Groups  would  study 
"wonderful  things"  going  on  under  "planned 
economy"  in  Russia  and  "defects"  in  New 
Deal  system  here,  witness  recalled,  testifying 
Mr.  Lamb  related  details  of  then  recent  trip 
to  Russia. 

Witness,  then  in  high  school  and  newspaper 
reporter,  said  Mr.  Lamb  suggested  he  (Wide- 
man)  could  help  by  forming  Young  Friends  of 
Soviet  Russia  group  in  school  and  if  enough 
interest  developed,  Mr.  Lamb  said  he  would 
supply  information  from  his  Toledo  office. 
Other  study  groups  suggested  by  Mr.  Lamb, 
according  to  witness,  were  adult  study  group 
and  "John  Reed  Club"  for  young  voters.  Wit- 
ness recalled  Mr.  Lamb  said  "very  emphati- 
cally" purpose  of  groups  would  be  defeated  if 
made  known  in  such  small  community,  be- 
cause of  suspicion  and  misunderstanding. 

Witness  testified  Mr.  Lamb  in  answer  to 
question  felt  greater  good  could  be  done  by 
individuals  "not  in  Communist  Party"  since 
once  directly  affiliated,  person  "lost  political 
power  to  disseminate  information  and  carry  out 
educational  program." 

Mr.  Wideman  related  Mr.  Lamb  autographed 
witness'  copy  of  Mr.  Lamb's  Planned  Economy 
in  Soviet  Russia  (introduced  into  record)  and 
engaged  in  "colloquy"  with  witness  about  mean- 
ing of  book,  Mr.  Wideman  arguing  whether 
Mr.  Lamb  meant  planned  economy  could  be 
introduced  in  U.  S.  by  "evolution"  or  "revolu- 
tion." Witness  said  Mr.  Lamb  told  group 
change  could  come  by  "constitutional  methods" 


but  not  while  New  Deal  was  in  power. 

Mr.  Lamb  felt  New  Deal  was  taking  orders 
from  "Wall  Street  bankers,"  witness  recalled, 
and  said  Mr.  Lamb  then  was  candidate  for  Re- 
publican nomination  to  Senate. 

Under  cross-examination  by  counsel  for  Mr. 
Lamb,  several  passages  from  book  relating  to 
"orderly"  transition  to  planned  economy  in 
U.  S.  were  brought  out.  Witness  said  he  was 
"registered  Republican,"  never  was  communist 
and  never  wanted  to  become  member  of  Com- 
munist Party,  indicating  he  so  told  Mr.  Lamb. 
Witness  acknowledged  hard  times  of  unemploy- 
ment in  early  1930s  and  overproduction  of 
food,  but  felt  he  was  not  qualified  to  judge 
whether  this  evidenced  need  for  "more  or  less 
planning." 

Biow  Co.  to  Become 
Biow,  Beirn  &  Toigo 

CORPORATE  NAME  of  Biow  Co.,  New 
York,  will  be  changed  Jan.  1  to  Biow,  Beirn  & 
Toigo,  Milton  H.  Biow,  founder  and  chairman 
of  board  of  directors  of  Biow  Co.,  is  announc- 
ing today  (Mon.).  (See  early  story  page  34.) 

Ken  Beirn,  president  of  Biow  Co.,  joined 
company  in  1948  as  a  vice  president,  became 
executive  vice  president  in  1950  and  president 
in  February  1953.  He  previously  had  been  with 
Dancer-Fitzgerald-Sample,  Grant  Adv.,  and 
Pedlar  &  Ryan. 

John  Toigo  joined  Biow  in  July  1951  as  vice 
president.  He  had  been  with  D'Arcy  Adv., 
McCann-Erickson,  BBDO,  and  Lord  &  Thomas. 
He  is  in  charge  of  Pepsi-Cola  account. 

"The  reason  for  the  change  is  simple,"  Mr. 
Biow  explained.  "When  you  have  two  men 
like  Ken  Beirn  and  John  Toigo  on  your  staff, 
two  men  who  represent  advertising  and  manage- 
ment on  its  highest  level,  men  who  have  set 
paces  in  the  advertising  field,  you  give  them  the 
recognition  to  which  they  are  entitled." 

He  also  pointed  out  that  short  time  ago 
Biow  Co.  had  one  stockholder,  while  in  1955 
"it  will  have  thirty."  In  last  five  years  firm 
went  from  $25  million  to  $50  million  in  billings. 


Broadcasting 


Telfcasting 


•    BUSINESS  BRIEFLY 

DRANO,  WINDEX  SPOTS  •  Drackett  Co. 
(Drano  and  Windex),  Cincinnati,  will  start  39- 
week  spot  announcement  campaign  on  Oct.  6 
in  60  radio  and  50  television  markets.  Young 
&  Rubicam,  N.  Y.,  is  agency. 

YARDLEY  ON  RADIO  •  Yardley  Men's  Prod- 
ucts Co.,  N.  Y.,  plans  to  launch  spot  announce- 
ment campaign  Nov.  8  in  50  top  radio  markets, 
using  eight  spots  per  week  per  market.  Con- 
tract is  for  seven  and  eight  weeks.  N.  W.  Ayer 
&  Son,  N.  Y.,  is  agency. 

P&G  TO  CO-SPONSOR  •  Procter  &  Gamble, 
Cincinnati  (for  Gleam  and,  after  first  of  year, 
Lilt),  will  become  co-sponsor  (with  Hazel 
Bishop)  of  This  Is  Your  Life,  Wednesdays, 
10-10:30,  on  NBC-TV,  effective  Oct.  6.  Lip- 
stick firm  has  been  sponsoring  program  since 
its  inception.  Bob  Warren,  announcer  for  Hazel 
Bishop,  also  will  do  P&G  commercials.  Ray- 
mond Spector,  N.  Y.,  is  agency  for  Bishop; 
Compton  Adv.  for  P&G. 

EVERREADY  IN  TOP  80  •  National  Carbon 
Co.  (Everready  batteries),  N.  Y.,  through  Wil- 
liam Esty  Co.,  N.  Y.,  today  (Mon.)  is  starting 
eight-week  campaign  in  80  top  television  mar- 
kets, using  20-second  Class  A  time. 

MACARONI,  SPAGHETTI,  NOODLES, 

NEWS  •  Mueller's  macaroni,  spaghetti,  and 
egg  noodles  will  use  87  radio  newscasts  in  22 
cities,  effective  Oct.  7,  plus  a  participation  pro- 
gram on  three  television  stations.  Scheidler, 
Beck  &  Werner,  N.  Y.,  is  agency. 

TWO  RENEW  ON  CBS-TV  •  Renewals  of 
two  CBS-TV  programs  on  52-week  basis  an- 
nounced Friday  by  network.  Philip  Morris  & 
Co.,  New  York  (Philip  Morris  and  Parliament 
cigarettes),  has  signed  again  for  Public  De- 
fender (Thurs.,  10-10:30  p.m.  EST),  and  Lig- 
gett &  Myers  Tobacco  Co.,  New  York  (Chester- 
field and  L&M  cigarettes),  for  Perry  Como 
Show  (Mon.-Wed.-Fri.,  7:45-8  p.m.  EST). 
Agencies  are  Biow  Co.,  New  York  (Philip 
Morris),  and  Cunningham  &  Walsh,  New  York 
(Liggett  &  Myers). 

SPARK  PLUGS  TRY  TV  •  A.  C.  spark  plug 
division  will  use  network  television  for  first 
time,  effective  Oct.  6,  as  alternate-week  sponsor 
of  Big  Town,  Wednesdays,  10:30-11  p.m.  on 
NBC-TV,  through  D.  P.  Brother  &  Son,  De- 
troit. Other  sponsor  is  Lever  Bros,  via  its  three 
agencies:  Hewitt,  Ogilvy,  Benson  &  Mather, 
SSC&B,  and  McCann-Erickson,  all  N.  Y. 

Murrow  Eulogizes  Klauber 

MEMORIAL  SERVICES  for  Edward  Klauber, 
former  executive  vice  president  of  CBS  (see 
obituary  page  50),  were  conducted  in  New 
York  Friday  with  CBS  newsman  Edward  R. 
Murrow,  appearing  on  request  made  by  Mr. 
Klauber  some  years  ago,  paying  tribute  to  his 
former  employer  and  colleague's  honesty,  abili- 
ty, integrity,  belief  in  fundamentals  of  democ- 
racy, and  his  "intolerance"  of  "deceit,  decep- 
tion, distortion  and  double-talk."  He  said  that 
"if  there  be  standards  of  integrity,  responsibility 
and  restraint  in  American  radio  news,  Ed  Klau- 
ber more  than  any  other  man  is  responsible 
for  them." 

September  27,  1954    •    Page  7 


Dogging  it  up  for  our  sponsors 


Here's  the  newest  thing  in  merchandise 
gimmicks  for  waga-tv  clients:  our  familiar 
trade-character  Waga,  with  wagging  head 
and  tail,  to  sit  on  counters,  in  windows,  at 
the  point-of-purchase — calling  attention  to 
sponsor's  campaign,  tying  it  in  with  products 
and  services  advertised  on  waga-tv. 


This  attention-getting  display,  coupled  with 
our  complete  hard-hitting  merchandising 
program  —  plus  the  impact  of  waga-tv's 
thorough  coverage  and  top  audience  in  the 
rich  Atlanta  market — will  move  merchandise 
or  sell  services  for  you.  Get  all  the  facts 
from  a  waga-tv  representative. 


Represented  Nationally  by 
the  KATZ  AGENCY,  Inc. 

Tom  Harker,  V.P.  and  Nat'l  Sales  Director,  118  E.  57th  St,  New  York  22 


CBS-TV  in  Atlanta 


Bob  Wood,  Midwest  National  Sales  Manager,  230  N.  Michigan  Ave.,  Chicago 


Page  8    •    September  27,  1954 


Broadcasting    •  Telecastin 


NBC  Radio  Rate  Cut 
To  Match  CBS  Oct.  3 

NBC  RADIO'S  reduction  in  network  evening 
time  charges  will  become  effective  Oct.  3,  same 
date  as  CBS  Radio's  [B»T,  Sept.  20],  Fred 
Horton,  director  of  sales  for  NBC  radio  net- 
work, announced  Friday,  reasserting  that  lower- 
ing of  evening  time  costs  is  calculated  "to  keep 
NBC  Radio  fully  competitive  in  meeting  re- 
ductions recently  announced  in  the  industry." 
ABC  officials  said  their  radio  network  would 
follow  suit  shortly. 

As  in  case  of  CBS  Radio,  whose  nighttime 
rollback  averages  about  20%,  NBC  reductions 
are  accomplished  via  increases  in  discount 
structure,  including  rise  in  annual  continuity 
discount  for  52  consecutive  weeks  to  11 V2  % 
of  net  time  billings  for  evening  periods. 

NBC  spokesmen  said  nighttime  reduction 
not  easily  expressable  in  percentages,  but  offered 
following  comparisons  of  new  NBC  and  CBS 
radio  nighttime  costs  assuming  52-week  con- 
tracts and  use  of  full  networks:  weekly  quarter- 
hour,  $4,875  on  NBC,  $4,975  on  CBS;  weekly 
half-hour,  NBC  $7,118,  CBS  $7,323;  weekly 
hour,  NBC  $11,492,  CBS  $11,965;  quarter-hour 
twice  weekly,  NBC  $9,492,  CBS  $9,758;  quar- 
ter-hour five  times  weekly,  NBC  $22,433,  CBS 
$22,482. 

TvB  Membership  Committee 
Adds  11,  Plans  Expansion 

APPOINTMENT  of  11  telecasters  to  mem- 
bership committee  of  Television  Bureau  of 
Advertising  announced  Friday  by  Lawrence 
H.  Rogers,  WSAZ-TV  Huntington,  W.  Va., 
committee  chairman.  These  are  in  addition 
to  TvB  board  members  originally  named  to 
committee:  Henry  W.  Slavick,  WMCT  (TV) 
Memphis;  Kenneth  L.  Carter,  WAAM  (TV) 
Baltimore;  W.  D.  (Dub)  Rogers,  KDUB-TV 
Lubbock,  Tex.,  and  Mr.  Rogers  of  WSAZ-TV. 
Still  other  members  will  be  appointed  to  com- 
mittee to  obtain  "almost  state  by  state  repre- 
sentation," Mr.  Rogers  said. 

Named  last  week  were  Charles  H.  Crutch- 
field,    WBTV    (TV)    Charlotte;    John  Esau, 

1  KTVQ  (TV)  Oklahoma  City;  Frank  P.  Fogarty, 
WOW-TV  Omaha;  Gordon  Gray,  WOR-TV 
New  York;  Gaines  Kelley,  WFMY-TV  Greens- 

|  boro,  N.  C;  G.  Bennett  Larson,  KTVT  (TV) 
Salt  Lake  City;  Robert  Lemon,  WTTV  (TV) 
Bloomington.  Ind.;  Ralph  W.  Nimmons, 
WFAA-TV  Dallas;  Frank  R.  Schreiber,  WGN- 
TV  Chicago;  Don  Searle,  KOA-TV  Denver,  and 
Colin  Selph,  KEYT  (TV)  Santa  Barbara,  Calif. 

Mennen  Anniversary  Series 
Stars  Heads  of  Elder  Firms 

TO  COMMEMORATE  its  75th  anniversary, 
Mennen  Co.,  Morristown,  N.  L,  is  sponsoring 
series  of  forums  on  future  of  American  business, 
with  presidents  of  companies  75  years  old  or 
older  as  participants,  as  one-time  local  tele- 
casts in  six  major  markets.  William  Mennen 
Ir.,  executive  vice  president,  will  moderate  se- 
ries. Telecast  forums  will  be  held  in  Washing- 
ton, Boston,  Atlanta,  Detroit,  New  York 
and  on  West  Coast.  Institutional  series  will 
include  no  product  advertising.  Kenyon  & 
Eckhardt,  N.  Y.,  Mennen  agency,  is  handling. 


at  deadline 


FILTER  SATURATES 

U.  S.  Filter  Products  Co.,  Newark,  will 
launch  $300,000  spot  saturation  compaign 
over  WOR-AM-TV  New  York  exclusive- 
ly, starting  today  (Mon.),  to  introduce 
its  new  "Aquafilter"  cigarette  holder  in 
New  York  metropolitan  area,  station  said 
Friday.  Agency  is  Adolph  F.  Gottesmann 
Adv.,  Newark.  Company  has  purchased 
some  140  commercial  announcements  per 
week  on  26-week  basis  and  will  use  sta- 
tion personality  programs  as  means  of 
obtaining  "prestige"  endorsements. 


District  5  Urges  Cut 
In  Broadcaster  Meetings 

COMPLETE  overhauling  of  industry  meeting 
pattern  to  cut  down  travel  time,  maintain  in- 
dustry unity  and  take  advantage  of  "highly 
beneficial  sessions"  held  by  business,  sales  and 
service  associations  urged  Friday  at  NARTB 
District  5  Daytona  Beach  meeting  (early  stories 
pages  38,  39,  40). 

Following  similar  step  taken  by  District  4 
at  Virginia  Beach  (story  page  39),  District  5 
delegates  added  new  proposal — invitations  to 
all  stations,  member  and  non-member  alike, 
to  attend  association  meetings.  Delegates  felt 
this  would  serve  as  "recruiting"  device  for 
NARTB  and  help  bring  solid  industry  front  into 
association  operations.  NARTB  board  was 
asked  to  reconsider  policy  of  excluding  non- 
members  from  meetings. 

Weaver  Defends  Spectaculars 

SPIRITED  defense  of  NBC-TV  color  "spec- 
taculars" was  offered  by  Sylvester  L.  Weaver 
Jr.,  NBC  president,  in  talk  last  Friday  in 
which  he  took  cognizance  of  recent  adverse 
criticism  of  such  programs  but  maintained  they 
incorporated  basically  sound  concepts. 

He  told  Advertisers  Club  in  Louisville  that 
NBC-TV  intends  to  move  ahead  with  develop- 
ment of  "spectaculars,"  during  which  addi- 
tional writers,  artists  and  composers  will  be 
sought  and  various  forms  of  90-minute  tv 
shows  will  be  attempted. 

WTVW  (TV)  Joins  DuMont 

AFFILIATION  of  WTVW  (TV)  Milwaukee 
with  DuMont  Television  Network,  effective 
when  station  begins  operation  in  November, 
announced  by  Elmore  B.  Lyford,  DuMont  di- 
rector of  station  relations.  WTVW  (ch.  12)  is 
owned  and  operated  by  Milwaukee  Area  Tele- 
casting Corp. 


UPCOMING 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette 
Hotel,  Little  Rock,  Ark. 

Sept.  29-Oct.  2:  Michigan  Assn.  of 
Broadcasters,  St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Ken- 
tucky Hotel,  Louisville. 

Sept.  30-Oet.  2:  1954  High  Fidelity 
Show,  International  Sight  &  Sound 
Exposition,    Palmer    House,  Chicago. 

For  other  Upcomings  see  page  119 


PEOPLE 

GEORGE  BAREN  BREGGE,  sales  manager, 
WDTV  (TV)  Pittsburgh,  will  become  general 
manager  of  WABD  (TV)  New  York  Nov.  1, 
succeeding  NORMAN  KNIGHT,  who  has  re- 
signed to  "accept  another  station  managerial 
post  outside  New  York  City,"  according  to  an- 
nouncement by  DuMont  Tv  Network,  which 
owns  both  stations.  Mr.  Bregge  has  been  sales 
manager  of  WDTV  for  two  years,  Mr.  Knight 
general  manager  of  WABD  since  July  1953. 

BEN  GRAUER,  NBC  radio-tv  commentator 
and  special  events  reporter,  and  MELANIE 
KAHANE  were  to  be  married  last  Saturday. 

EILEEN  HOWARD  NOLAN,  Grey  Adv.,  to 
Anderson  &  Cairns,  N.  Y.,  copy  staff. 


Ruling  on  Reds,  Sec.  315 
Asked  of  Justice  Dept. 

DOES  a  Communist  Party  member  have  right 
to  equal  opportunity  provisions  of  Section  315, 
even  if  he  is  running  as  candidate  under  label 
of  another  party?  That  is  question  which  has 
been  submitted  to  Justice  Department  by  FCC 
— in  light  of  recently-signed  law  against  Com- 
munist Party — it  was  disclosed  by  FCC  Comr. 
Robert  E.  Lee  in  speech  before  Mid-Atlantic 
conference  of  Public  Relations  Society  of  Amer- 
ica in  Washington  Friday. 

Mr.  Lee  said  in  his  view  such  "candidate" 
does  not  have  right  to  be  treated  as  bona  fide. 
Former  FBI  executive  also  said  that  Commu- 
nist Party  affiliations  would  probably  be  given 
more  weight  than  heretofore  when  station  li- 
censes come  up  for  renewal. 

KMOX  Status  to  High  Court 

SUPREME  COURT  was  asked  Friday  to  rule 
on  status  of  CBS  (KMOX)  in  St.  Louis  ch.  11 
hearing  when  St.  Louis  Amusement  Co.  peti- 
tioned for  writ  of  certiorari  from  decision  of 
U.  S.  Court  of  Appeals  last  month  dismissing 
its  complaint  [B»T,  Aug.  16]. 

Lower  court  refused  to  entertain  appeal  from 
FCC  action  which  refused  St.  Louis  Amusement 
Co.  request  that  CBS  be  barred  from  ch.  11  hear- 
ing because  it  already  has  limit  of  five  tv  stations. 
Court  held  that  petition  was  premature.  St.  Louis 
applicant  (Fanchon  &  Marco  theatre  chain)  holds 
that  not  only  should  CBS  not  be  allowed  in 
hearing,  but  that  CBS  is  so  far  superior  to  all 
other  applicants,  it  is  sure  to  get  grant.  This 
means  others  are  wasting  their  time,  St.  Louis 
Amusement  Co.  implied.  Besides  CBS  and  St. 
Louis  Amusement,  other  applicants  are  St.  Louis 
Telecast  Inc.,  220  Television  Inc.,  and  Broadcast 
House  (KSTM-TV  on  ch.  36,  now  suspended). 

KLAS-TV  Fights  KLRJ-TV  Move 
ECONOMIC  protest  against  FCC  grant  for  move 
of  main  studio  of  ch.  2  KLRJ-TV  Henderson, 
Nev..  to  new  site  near  Las  Vegas  filed  with 
Commission  Friday  by  ch.  8  KLAS-TV  Las  Vegas. 
KLAS-TV  charged  ch.  2  competitor  got  initial 
grant  on  representation  it  would  put  studio  in 
Henderson.  Protest  cited  KLRJ-TV  call  matches 
Las  Vegas  Review  Journal  and  noted  common 
ownership.  KLAS-TV  alleged  this  shows  KLRJ- 
TV  will  be  "held  out"  as  Las  Vegas  station. 

WECT  (TV)  Turns  in  CP 
WECT  (TV)  Elmira,  N.  Y.,  ch.  18,  turned  in  its 
CP  to  FCC  Friday,  reporting  that  tv  station  in 
Elmira  area  was  "financially  impossible."  Station 
was  51%  owned  by  Corning  (N.  Y.)  Leader,  and 
49%  by  Elmira  Star-Gazette  (Gannett).  Also 
informing  FCC  he  intended  to  return  grant  was 
Richard  H.  Balch,  holding  CP  for  ch.  19  in  Utica, 
N.  Y.  This  is  part  of  arrangement  whereby  ch. 
74  WMGT  (TV)  North  Adams,  Mass.,  has  asked 
FCC  to  assign  ch.  19  to  replace  ch.  74  in  North 
Adams  and  has  agreed  to  pay  Mr.  Balch  SH.000 
for  his  expenses  (see  story  on  page  62). 

Brown  for  Membership 

RICHARD  M.  BROWN,  KPOJ  Portland,  Ore., 
will  head  NARTB  board's  Membership  Com- 
mittee for  1954-55,  Harold  E.  Fellows,  NARTB 
president,  said  Friday.  Other  members:  Ken- 
neth L.  Carter,  WAAM  (TV)  Baltimore;  Cy 
Casper,  WBBZ  Ponca  City,  Okla.;  Henry  B. 
Clay,  KWKH  Shreveport;  John  Esau,  KTVQ 
(TV)  Oklahoma  City:  Lester  L.  Gould,  WJNC 
Jacksonville,  N.  C;  J.  Frank  Jarman,  WDNC 
Durham,  N.  C. 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  9 


WREX-TV 

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WATTS^*^ 

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ASSURES  YOU 


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* Jackie  Gleason  Show 

*  Voice  of  Firestone 
★N.C.A.A.  Collegiate  Football 
^Robert  Q.  Lewis  Show 
*Blue  Ribbon  Bouts 
*Bob  Crosby  Show 

*  Toast  Of  The  Town 

*  PERRY  COMO 

*  Arthur  Godfrey 
*Make  Room  For  Daddy 
*Meet  Millie 

*I've  Got  A  Secret 
★WHAT'S  MY  LINE 
* Strike  It  Rich 


'NOW  SERVING 
OVER  214,992 
TELEVISION  SETS 


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NETWORK  AFFILIATIONS 


•  ABC 


REPRESENTED  BY  , 

H-R  TELEVISION,  INC. 


Page  10 


September  27,  1954 


index 


BROAD 


\DC4gflKG 
TELECASTING 


THE  NEWSWEEKLY  OF  RADIO  AND  TELEVISION 

Published  Every  Monday  by  Broadcasting 
Publications  Inc. 


Advertisers  &  Agencies  34 

At  Deadline    7 

Closed  Circuit  5 

Editorial   120 

Facts  &  Figures  37 
Feature  Section  85 

Film    36 

For  the  Record  100 


Government    54 

In  Public  Interest  24 

In  Review   15 

Lead  Story   33 

Manufacturing    83 

Networks    44 

On  All  Accounts  ....  28 

Open  Mike    18 


Our  Respects    22 

Professional  Services  .  84 

Programs  &  Promotion  98 

Program  Services    .  82 

Show  Sheet    26 

Stations    70 

Trade  Associations  38 


Executive  and  Publication  Headquarters 
Broadcasting  •  Telecasting  Bldg.,  1735  DeSales  St.,  N.  W.,  Washington  6,  D.  C. 
Telephone:  Metropolitan  8-1022 

Sol  Taishoff,  Editor  and  Publisher 

EDITORIAL  Edwin  H.  James,  Managing  Editor;  Rufus  Crater  (New  York),  J.  Frank 

Beatty,  Bruce  Robertson,  Senior  Editors;  Fred  Fitzgerald,  News  Editor; 
David  Glickman,  Special  Projects  Editor:  Earl  B.  Abrams.  Lawrence 
Christopher,  Associate  Editors;  Don  West,  Assistant  News  Editor; 
Harold  Hopkins,  Assistant  Editor;  Ray  Ahearn,  Jonah  Gitlitz,  Louis 
Rosenman,  Peter  Pence,  Staff  Writers;  Kathryn  Ann  Fisher,  Eli  Fritz, 
Joan  Sheehan,  Audrey  Cappella,  Editorial  Assistants;  Gladys  L.  Hall, 
Secretary  to  the  Publisher. 

BUSINESS  Maury  Long,  Vice  President  and  General  Manager;  Ed  Sellers,  South- 

ern Sales  Manager;  George  L.  Dant,  Advertising  Production  Manager; 
Harry  Stevens,  Classified  Advertising  Manager;  Eleanor  Schadi,  Fred 
Reidy,  Wilson  D.  McCarthy;  B.  T.  Taishoff,  Treasurer;  Irving  C.  Miller, 
Auditor  and  Office  Manager;  Eunice  Weston,  Assistant  Auditor. 

Duane  McKenna,  Art  and  Layout. 

CIRCULATION  &  John  P.  Cosgrove,  Manager;  Robert  Deacon,  Joel  H.  Johnston,  Sharleen 
READERS'  SERVICE  Kelley,  Jean  McConnell,  William  Phillips. 

BUREAUS 

NEW  YORK  444  Madison  Ave.,  Zone  22,  Plaza  5-8355. 

EDITORIAL:  Rufus  Crater,  Senior  Editor;  Florence  Small,  Agency 
Editor;  David  Berlyn,  Assistant  New  York  Editor;  Patricia  Kielty,  New 
York  Features  Editor;  Rocco  Famighetti,  Selma  Gersten. 

BUSINESS:  Winfield  R.  Levi,  Sales  Manager;  Eleanor  R.  Manning, 
Sales  Service  Manager;  Kenneth  Cowan,  Eastern  Sales  Manager; 
Dorothy  Munster. 

CHICAGO  360  N.  Michigan  Ave.,  Zone  1,  Central  6-4115. 

Warren  W.  Middleton,  Midwest  Sales  Manager;  Barbara  Kolar;  John 
Osbon,  News  Editor. 

HOLLYWOOD  Taft  Bldg.,  Hollywood  &  Vine,  Zone  28,  Hollywood  3-8181. 

Wallace  H.  Engelhardt,  Western  Sales  Manager;  Leo  Kovner,  Western 
News  Editor;  Marjorie  Ann  Thomas,  Tv  Film  Editor. 

Toronto:  32  Colin  Ave.,  Hudson  9-2694.  James  Montagnes. 

SUBSCRIPTION  INFORMATION 

Annual  subscription  for  52  weekly  issues:  $7.00.  Annual  subscription  including  BROADCASTING  Yearbook 
(53d  issue):  $9.00,  or  TELECASTING  Yearbook  (54th  issue):  $9.00.  Annual  subscription  to  BROADCAST- 
ING  •  TELECASTING,  including  54  issues:  $11.00.  Add  $1.00  per  year  for  Canadian  and  foreign  postage. 
Regular  issues:  350  per  copy;  53rd  and  54th  issues:  $3.00  per  copy.  Air  mail  service  available  at  postage 
cost  payable  in  advance.    (Postage  cost  to  West  Coast  $41.60  per  year.) 

ADDRESS  CHANGE:  Please  send  requests  to  Circulation  Dept.,  Broadcasting  •  Telecasting, 
1735  De  Sales  St.,  N.  W.,  Washington  6,  D.  C.  Give  both  old  and  new  addresses,  including 
postal  zone  numbers.  Post  office  will  not  forward  issues. 

BROADCASTING*  Magazine  was  founded  in  1931  by  Broadcasting  Publications  Inc.,  using  the  title: 
BROADCASTING*— The  News  Magazine  of  the  Fifth  Estate. 

Broadcasting  Advertising*  was  acquired  in  1932,  Broadcast  Reporter  in  1933  and  Telecast*  in  1953. 

*Reg.  TJ.  S.  Patent  Office 
Copyright  1954  by  Broadcasting  Publications  Inc. 


Broadcasting 


Telecasting 


Something's  up  in  Washington! 

wtop-tv,  already  seen  and  heard  by  more  homes 
than  any  other  station  in  Washington,  is  increasing 
to  maximum  power  (316,000  watts  erp),  more  power 
than  any  other  station  in  the  area. 

And  wtop-tv  has  the  tallest  antenna  in  Washington... 
228  feet  higher  than  the  Washington  Monument ! 

But  here's  the  record  that  advertisers  really  should 
investigate.  As  the  station  with  the  most  popular 
programs  in  Washington,  wtop-tv  has  been  first  in 
share  of  audience  every  month  since  December  1952. 


More  and  more  it's  easy  to  see  that  the  best  way 
to  send  sales  up  in  Washington  is  to  be  on  the  station 
where  everything's  up  —  power . . .  tower . . .  program 
popularity  and  people  watching. 


WTOP-TV 


channel  9,  represented  by  CBS  Television  Spot  Sales 


YOUR 


I 


THE  BEHIND-THE-SCENES  DRAMA  OF 
OUR  LAW  ENFORCERS  IN  ACTION 

starring  Hollywood's  dynamic 

DAVID  BRIAN 


Dramatized  so  vividly 
listeners  live  the 
ADVENTURE, 
EXCITEMENT 
AND  ACTION 
as  MR.  D.  A.,  Harring- 
ton and  Miss  Miller 
match  wits  with  the 
underworld. 


Each  half-hour  a  com- 
plete story  with  5  spon- 
sor identifications,  in- 
cluding 3  full-length 
selling  commercials. 


jfL  Technical  Supervi- 

flil  sion  through  the 

|fTl|  cooperation  of  the 

sSU  Los  Angeles  Law 

ZQQ  Enforcement 

TTlH  Agencies. 


IN  RADIO  TODAY! 


Be  sure  "MR.  D.A." 
goes  on  the  air  for 
you  in  your  market! 


*  PROVED  BY  CURRENT  SALES! 

Sales-alert  advertisers  like  these  are  buying   up   market  after  market. 


•  BAKERIES  ARE 
BUYING ! 

Pennington  Bakeries  in  7  markets; 
Royal  Baking  Co.  in  Provo  and 
Logan,  Utah;  Mclntyre  Baking  Co. 
in  Kayser,  W.  Va.;  Adams  Baking 
Co.  in  Portsmouth,  Ohio. 

•  APPLIANCE  DEALERS 
AND  DISTRIBUTORS 
ARE  BUYING ! 

Knerr,  Inc.  (Zenith)  in  8  markets; 
Simon  Distributing  Co.  (Zenith)  in 
Washington,  D.  C.  and  Baltimore, 
Md.,"  Leo  Maxwell,  Inc.  (Zenith)  in 
Oklahoma  City;  Jefferson  TV  & 
Appliance  (Philco)  in  Beaumont, 
Texas;  Goff  &  Snider  (Philco)  in 
Beaumont,  Texas;  Geer  TV  &  Ap- 
pliances in  Kennewick,  Wash.;  Jack 
Mashburn  Co.  (Maytag)  inMcComb, 
Miss. 

MEAT  PACKERS  ARE 
BUYING ! 

Haas-Davis  Packing  Co.  in  4  mar- 
kets; Archie  McFarland  &  Son  in 
Salt  Lake  City;  United  Packing  Co. 
in  Wheeling,  W.  Va. 


•  BANKS  ARE  BUYING ! 

Liberty  National  Bank  in  Louisville, 
Ky.;  Home  Savings  Bank  in  Albany, 
N.  Y.;  Houston  Bank  &  Trust  Co.  in 
Houston  Texas;  Western  Savings 
Bank  in  Buffalo,  N.  Y. 

•  SAVINGS  &  LOAN 
ASS'NS  ARE  BUYING ! 

Women's  Federal  Savings  &  Loan 
in  Cleveland,  Ohio;  Oak  Cliff  Sav- 
ings &  Loan  Assn.  in  Dallas,  Texas; 
First  Federal  Savings  &  Loan  in 
Wichita,  Kansas;  First  Federal  Sav- 
ing &  Loan  in  Gainesville,  Ga.; 
Standard  Building  &  Loan  Assn.  in 
Columbia,  S.  C. 

•  BREWERIES  ARE 
BUYING ! 

Terre  Haute  Brewing  Co.  in  13  mar- 
kets; Gettelman  Brewing  Co.  in  6 
markets. 

•  UTILITIES  ARE 
BUYING ! 

Carolina  Power  &  Light  Co.  in  5 
markets;  Oklahoma  Gas  &  Elec- 
tric Co.  in  Woodward,  Okla. 


•  INSURANCE 
COMPANIES  ARE 
BUYING ! 

American  Home  Life  Insurance  Co. 
in  Topeka,  Kan.;  Bon  General  In- 
surance Agency  in  Casper,  Wyo.; 
R.  E.  Daniel  Insurance  Agency  in 
Indianapolis,  Ind. 

•  RETAILERS  ARE 
BUYING ! 

Dearco  Glass  &  Paint  Co.  in  Sha- 
wano, Wise;  E.  A.  Scott  Paint  Co. 
in  St.  Johnsbury,  Vt.;Big  Red  Ware- 
house, Inc.  in  Tulsa,  Okla.;  Manu- 
facturers Outlet  Shoe  Store  in  Colo- 
rado Springs;  Best  Gift  &  Jewelry 
Shop  in  Zanesville,  Ohio. 

•  FOOD  LINES  GALORE 
ARE  BUYING ! 

Tarnow  Food  Delicacies  in  Tampa, 
Fla.;  Interstate  Coffee  Co.  in  Ben- 
nettsville,  S.  C;  Acme  Super  Mar- 
kets in  Syracuse,  N.  Y.;  Equity  Dairy 
Stores  in  Lima,  Ohio. 

PLUS  MANY  MORE 
VARIED  LINES  OF 
BUSINESSES ! 


^4 


wrom        m"  '  (IK CI  UN  ATI 


J-  °H0 
HOunvooo 


Mi" 


KNXT... Channel  2... CBS  flagship  station.  This 
installation  is  already  capable  of  transmitting 
color  at  full  35  KW  rating.  At  the  meeting  pic- 
tured left,  KNXT  officials  conferred  with  Gen- 
eral Electric  sales  representatives.  (1.  to  r.)  Dick 
Seitz  (CBS,  L.A.  transmitter  supervisor),  F.  V. 
Larkin,  C.  Smith  (G.E.),  Les  Bowman  (chief 
engineer),  Joe  Stern  (CBS,  N.Y.  engineer),  F.  R. 
Walker  (G.E.)  and  E.  Cousy  (CBS,  N.Y.  engineer) . 


K  ABC -TV...  Channel  7  . . .  ABC  Affiliate- 
Licensed  to  American  Broadcasting  —  Para- 
mount Theatres,  Inc.  Extra  effort  went  into 
every  phase  of  KABC-TV's  planning.  The 
station  employed  Kear  &  Kennedy  as  engineer- 
ing consultants.  A  special  G-E  <5-bay  antenna 
was  recommended  and  installed  to  provide  cor- 
rect null  fill-in  for  the  Los  Angeles  market 
area.  Shown  here  are  (I.  to  r.)  Cam  Pierce 
(chief  television  engineer),  John  Stagnaro 
(transmitter  supervisor)  and  Phil  Caldwell 
(manager  of  engineering). 


G-E  20  KW 


KTTV... Channel  ll...DuMont  Affiliate.  Owned 
by  the  widely  known  and  respected  publishers  of 
the  Los  Angeles  Times  and  Mirror,  KTTV  went 
on  the  air  more  than  five  years  ago.  This  station 
is  particularly  noteworthy  for  its  use  of  a  com- 
petitive transmitter  as  a  driver  to  obtain  high 
power  with  G-E  equipment.  Ed  Benham,  chief 
engineer,  (right),  is  responsible  for  much  of 
the  success  KTTV  has  enjoyed.  Also  inspecting 
the  G-E  transmitter  are  F.  R.  Walker,  G.E.  dis- 
trict manager  and  T.  F.  Quigley,  transmitter 
supervisor  (kneeling). 


*  1 1 1 1  1  1  3  -  * 


HIGH  POWHR  SfAI 


□ 


LOS  ANGELES  BROADCASTERS  CAP  MOUNT  WILSON 

WITH  G-E  TRANSMITTERS 


KBIC -TV... Channel  22... John  Poole  Broadcasting  Co.  Well  estab- 
lished in  broadcast  radio  circles,  this  company  entered  the  TV  pic- 
ture early  last  year  after  nearly  five  years  of  UHF  experimentation. 
Their  logical  transmitter  choice... a  G-E  12  KW  high  power  UHF 
unit.  With  "a  product  that's  tailored  to  fit  listener  needs"  KBIC-TV 
will  serve  the  country's  third  largest  market  from  a  mile  above  metro- 
politan Los  Angeles.  Their  filter  diplexer  is  examined  by  Jim  Garrett 
(left),  transmitter  supervisor,  and  Bob  Walker  of  General  Electric. 
John  Poole's  television  outlet  in  Fresno,  KBID-TV,  chose  G-E  high 
power,  too— another  12  KW  UHF  pioneer  station. 


Whenever  station  officials  go  out  to  buy  the 
best  in  broadcast  equipment— G-E  high 
power  transmitters  win  in  a  walk.  Take  those  sta- 
tions in  Los  Angeles. . .probably  the  most  competi- 
tive TV  market  in  the  nation  today.  Nearby  Mt. 
Wilson,  alone,  has  five  high  power  transmitters 
on  it.  But  for  complete  coverage  of  the  area  and 
for  strong  picture  signals ...  only  one  transmitter 
in  the  industry  is  considered  outstanding  by  an 
almost  unanimous  choice.  And  that  transmitter  is 
General  Electric— chosen  by  majority  vote. . .4  out 
of  5!  Why  not  put  your  station  on  the  "power 
team". ..on  the  winning  team!  Get  the  complete 
G-E  story  today  from  our  local  broadcast  field 
representative.  Or  if  you  prefer,  write  direct  to: 
General  Electric  Company,  Section  X294-27 
Electronics  Park,  Syracuse,  New  York 


Complete  Television  Equipment  for  UHF  and  VHF 


GENERAL 


ELECTRIC 


OPEN  MIKE 


AdcertUemmt 


'rom  where  I  sit 
61/  Joe  Marsh 


Slugger  Wins 
the  "Home"  Game 


Slugger  White,  the  home  town's 
star  baseball  player,  dropped  by  the 
other  day  to  talk  about  baseball,  and 
to  "tell  one"  on  himself. 

Seems  Slugger  had  been  baby-sit- 
ting. "I  was  doing  just  fine,"  he  said, 
"until  itwas  time  for  a  'diaper  change.' 
I  called  Mom  on  the  phone  for  advice. 
Still  didn't  get  it  right.  Then  Dad 
set  me  straight." 

"  'Place  the  diaper  like  a  baseball 
diamond  with  you  at  bat,'  he  said. 
'Fold  second  base  over  home  plate, 
and  pin  first  and  third  base  on  home 
plate.'  That  did  it— with  no  errors!" 

From  where  I  sit,  Slugger's  Dad 
had  the  idea.  Often,  like  his  Mom,  a 
lot  of  us  tend  to  give  advice  in  our 
terms  without  considering  the  other 
fellow's  way  of  doing  things.  Even  in 
choosing  your  favorite  beverage,  it's 
best  to  think  of  your  neighbor.  If  you 
like  tea,  and  I  prefer  a  temperate 
glass  of  beer,  we  should  both  "play 
the  game"  and  try  to  understand 
each  other's  point  of  view. 


Copyright,  1954,  United  States  Brewers  Foundation 


Workable  System  Wanted 

EDITOR: 

Whether  or  not  the  meeting  in  Chicago  be- 
comes "historic"  only  time  will  tell,  but  your 
job  of  reporting  must  always  be  recognized  by 
the  industry  as  particularly  good  and  I  think 
that  the  Sept.  6  issue  of  Broadcasting  •  Tele- 
casting should  be  kept  as  something  of  a  guide 
for  optional  stations  in  their  future  relationship 
with  the  networks. 

It  seems  to  me  that  radio  "networks"  will 
always  be  with  us  on  a  small  "n"  basis  and  I 
suppose  the  industry  is  aware  of  the  fact  that  the 
public  interest  will  require  some  orderly  inter- 
connection. Granting  this  supposition,  pre- 
sumably Gen.  Sarnoff  and  Dr.  Stanton  are 
talking  about  commercially  profitable  networks, 
the  Sarnoff  view  being  that  the  future  is  dim 
and  the  Stanton  view,  at  least  for  pep  talk 
purposes,  being  that  the  future  is  bright. 

I  am  afraid  that  it  will  take  more  than  enthu- 
siasm to  counterbalance  the  visual  asset  of  tv. 
If  networks  are  to  continue  on  a  national  basis, 
it  seems  to  me  that  they  must  be  operated 
somewhat  in  the  nature  of  a  transportation 
utility,  with  the  profit-making  end  of  the  busi- 
ness in  effect  subsidizing  the  non  profit-making 
parts  so  that  the  true  national  characteristic 
of  the  utility  can  be  maintained. 

Are  the  networks  thinking  along  this  line? 
Your  reporting  indicates  that  they  are  not.  Gen. 
Sarnoff  seems  to  take  the  view  that  NBC  has 
performed  its  function  when  it  reaches  some- 
thing more  than  a  majority  of  the  people,  and 
that  also  seems  to  be  Dr.  Stanton's  view,  ex- 
cept that  he  intends  to  give  special  help  to  his 
network  affiliates  so  that  they  themselves  can 
fill  in  the  blank  spots. 

It  is  apparent  that  the  next  Congress  is  going 
to  devote  some  time  to  an  examination  of  net- 
work activity,  and  incidentally  the  industry  as 
a  whole.  Since  communication  is  so  vitally 
important  in  these  times — and  of  course  I  mean 
communication  of  ideas  as  well  as  emergency 
messages — should  not  the  networks  be  pre- 
pared with  a  workable  system  for  reaching  the 
entire  nation  both  through  radio  and  televi- 
sion? Such  a  program  would  seem  to  me  to 
counteract  whatever  trend  there  is  toward  Gov- 
ernment radio  and  tv. 

Harold  W.  Bangert 
Bangert  &  Bangert 
Fargo,  N.  D. 

Wonderful  Surprise 

EDITOR: 

I  would  like  to  express  my  gratitude  for  the 
fine  story  in  the  [Sept.  13]  issue  of  Broadcast- 
ing •  Telecasting. 

To  accept  such  a  tribute  from  your  respected 
magazine  was  a  wonderful  surprise,  particularly 
since,  to  us,  your  publication  has  always  been 
"the  bible"  of  the  broadcasting  and  telecasting 
industry.  ... 

Fred  Waring 

Shawnee-on-Delaware,  Pa. 

All  in  the  Day's  Work 

.  .  .  WXDL  "scooped"  the  biggest  election 
night  story  in  the  recent  Tennessee  Democratic 
primary.  .  .  .  We  were  recapping  the  election 
shortly  after  1  a.m.  and  preparing  to  wrap  it 
up  and  sign  off.  Our  studios  are  downtown  on 
a  first  floor  location  and  I  was  sitting  in  my 
office,  which  is  adjacent  to  the  reception  office. 
It  was  a  stormy  morning,  lots  of  thunder  and 
lightning. 

Suddenly  there  was  a  tremendous  banging 
on  the  front  door  and,  thinking  it  was  a  drunk 
or  youngster  trying  to  be  funny,  I  put  on  my 
best  "Sgt.  Friday"  grimace  and  raced  to  the 


Page  18 


September  27,  1954 


Broadcasting 


Telecasting 


TODAY 
HOMEs 


we  send  you  congratulations  from  the 


140,000  TV      l%r Iwlm 9  in  our  listening  area  on  the  debut 


of  Steve  Allen's  TONIGHT  lhis 


evening. 


We  hope  that  all  our  140,000  TV  homes  will  soon  be 
at  HOME,  TODAY  and  every  day,  TONIGHT  and 
every  night. 

PS:  In  the  event  that  any  of  your  HOME,  TODAY 
or  TONIGHT  sponsors  are  interested  in  this  magnifi- 
cent market,  we'd  appreciate  your  telling  them  that 
after  only  four  weeks  on  the  air  Ford  Motor  Company, 
Pet  Milk,  American  Tobacco  Company,  Hazel  Bishop, 
Simonize,  Lever  Brothers,General  Foods,  Buick  Motors, 
Colgate-Palmolive,  Proctor  &  Gamble,  Borden,  Gulf, 
Oldsmobile,  Sweets  &  Company,  DeSoto,  Sunbeam, 
Liggett  &  Myers,  Armour  &  Company,  Gillette,  Good- 
year, Philco,  Wesson  Oil,  Warner-Hudnut,  R.  J.  Rey- 
nolds, Allis  Chalmers,  Kraft  Foods,  Mutual  of  Omaha, 
S.  C.  Johnson,  Reynolds  Metals,  and  Texaco  are  already 
on  the  NBC-WTVD  bandwagon. 

Congratulations  and  regards, 


WTVD 

Durham-Raleigh/  North  Caroli  nO      ^Represented  by  Headley-Reed 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  19 


MORE 
POWER 


on 


WSBTfTY 

Owned  and  operated  by  — 

The  South  Bend  Uibune  Channel  34  --^^^J 

SOUTH  BEND 


Power  Now  INCREASED  to 

204,000  Watts 

Equipped  for  Network  Color 

Now -1,261 ,000 

POTENTIAL  VIEWERS 

In  Northern  Indiana  —  Southern  Michigan 

Average  Share  of  Audience: 
73%  NIGHTTIME 
71%  DAYTIME 

(June  1954  Hooper  Survey) 

Continuous  Programming 

7  in  the  morning  to  11  at  night 


IDEAL  TEST 
MARKET 

•  Typical  of  America 

•  Self-contained 

•  Diversified 

•  Stable 

•  Controlled  distribution 


WSBT-SJ3 


CHANNEL  34 


America's  Outstanding  UHF  Station 


CBS  •  ABC  •  Dumont 
Paul  H.  Raymer  Co.,  Inc.,  Representative 


Page  20    •    September  27,  1954 


OPEN  MIKE 


door.  As  I  whipped  it  open  the  local  Chief  of 
Police  staggered  in,  revolver  in  hand,  covered 
with  blood,  and  moaned:  "Cogburn  shot  me." 
...  I  took  the  revolver  away  from  him,  put 
it  in  my  pocket  and  eased  the  Chief  on  to  the 
reception  room  couch. 

In  the  meantime,  another  wild-eyed  indi- 
vidual raced  into  the  reception  room,  shouting 
"the  Cogburn  car  just  whipped  around  the 
corner  and  Policeman  Gurly  was  killed  a 
minute  ago  at  the  court-house  [a  block  away]." 
.  .  .  Piecing  the  story  together  from  several 
others  who  took  refuge  in  the  station,  I  found 
that  allegedly  James  Cogburn,  defeated  candi- 
date for  sheriff  and  the  so-called  "Enoch  Arden" 
case  of  the  Korean  War,  and  three  companions 
had  just  participated  in  a  gun  battle  on  the 
court  square.  .  .  . 

Here's  where  our  "scoop"  enters  the  picture. 
Between  running  back  into  the  reception  room 
to  see  how  the  Chief  was  doing  we  flashed  the 
news  on  the  air  as  we  pieced  it  together  from 
the  other  officers  and  State  patrolmen  who  had 
arrived  in  the  meantime. 

A  few  minutes  later  we  learned  that  the 
[Cogburn]  car  had  been  wrecked  two  blocks 
from  the  station  and  that  the  four  in  the  car 
were  on  foot  in  the  neighborhood  of  the  station. 
We  turned  out  all  the  lights  as  [it  was]  re- 
ported Cogburn  had  a  list  of  those  he  was 
"after"  and  about  half  of  them  were  in  the 
station  by  this  time. 

The  next  day — after  a  sleepless  night — we 
began  broadcasting  a  description  of  the  four 
and  asked  that  anyone  seeing  men  answering 
this  description  call.  By  11  a.m.  we  received 
five  calls  .  .  .  Each  located  the  men  in  the 
same  area  and  we  alerted  the  State  Police.  By 
this  time  over  300  men,  UP  says  the  biggest 
manhunt  in  West  Tennessee,  were  hunting  the 
men.  Within  an  hour  there  had  been  another 
gun  battle  and  two  of  the  men  had  been  in- 
jured and  the  others  captured. 

So  we  scored  ...  I  took  my  automatic 
home,  wrapped  up  the  story  on  the  air  and 
went  back  to  work  on  sales.  .  .  . 

Neal  B.  Burnt 
General  Manager 
WDXL  Lexington,  Term. 

Granted 

EDITOR: 

...  I  am  requesting  permission  to  reproduce 
5,000  offsets  of  the  article  you  carried  on  Stop 
the  Music  [Preview]  in  the  Aug.  30  issue  of 
B«T.  Many  thanks  for  your  cooperation  in 
this  matter. 

Tricia  Hurst 

Public  Relations  Dept. 

Exquisite  Form  Brassiere  Inc. 

Bang  Up  Job 

EDITOR: 

I  read  with  interest  the  story  "Radio  Rail- 
roaded by  the  Santa  Fe"  on  page  56  of  your 
September  6  issue. 

I  think  my  good  friend,  G.  B.  (Jerry)  Mc- 
Dermott,  is  to  be  commended  for  his  effective 
letter  to  Santa  Fe.  However,  either  his  type- 
writer needs  new  keys  or  you  need  some  new 
proofreaders.  The  train  wreck  was  in  Lomax, 
111.  .  .  . 

I  think  that  both  KBUR  in  Burlington  and 
KXGI  did  an  outstanding  job.  We  had  the  first 
news  bulletin  on  the  air  just  eight  minutes  after 
the  wreck.  We,  too,  went  all  out  in  coverage, 
locating  doctors  and  ambulances  along  with 
using  announcements  from  the  Highway  Patrols 
of  both  Iowa  and  Illinois.  As  the  accident  oc- 
curred on  Sunday,  the  railway  people  were  un- 
able to  locate  Mr.  D.  W.  Raney,  the  local  agent. 


It  was  our  broadcast  that  called  him  back  to 
duty. 

Maybe  the  whole  thing  boils  down  to  the 
fact  that  radio  always  seems  to  do  a  bang  up 
job  selling  everything  except  ourselves.  It's 
unfortunate  that  a  letter  such  as  McDermott's 
can  receive  publicity  only  in  the  trade  publi- 
cations. It's  sort  like  of  taking  in  each  other's 
washings. 

Greg  Rouleau,  Pres., 
KXGI  Inc.  Fort  Madison, 
Iowa 

Moore  and  Moore 

EDITOR: 

This  may  have  been  called  to  your  atten- 
tion, but  in  case  it 
hasn't  been,  we  sus- 
pect the  picture  of 
"Mr.  Moore"  on 
page  93  of  the  Sept. 
13  issue  is  Jack  in- 
stead of  Ellis. 

Jack  Moore,  who 
was  ad  manager  of 
Longines  -  Witt- 
nauer  at  one  time, 
recently  resigned 
from  our  executive 
staff  to  sell  Long 
Island  real-estate  to 
city-bound  advertis- 


ELLIS  MOORE 


ing  colleagues. 

He's  doing  well  at  it,  too. 

Jane  Pinkerton 
Publicity  Director 
Broadcast  Advertising  Bureau 
New  York 

[EDITOR'S  NOTE:  Ellis  Moore,  correctly  pictured 
above,  is  the  new  director  of  the  NBC  Press  De- 
partment.] 

Coverage  Invited 

EDITOR: 

Radio  and  television  rights  are  again  avail- 
able for  the  National  Milk  Bowl,  annual  foot- 
ball classic  for  small  fry  elevens,  matching  a 
team  from  Texas  and  one  from  anywhere  in 
the  world  [Dec.  11,  to  be  broadcast  by  MBS]. 

The  western  theme  will  pervade  the  festivi- 
ties and  half-time  activities,  because  the  event 
will  be  held  in  the  heart  of  the  dude  ranch 
country,  Kerrville,  Tex.  H.  R.  Cullen,  Glenn 
McCarthy  and  Jesse  H.  Jones  are  among  the 
colorful  world  famed  oil  men  on  the  board  of 
directors.  Revenue  goes  for  a  500-acre  camp, 
near  Kerrville,  maintained  for  crippled  chil- 
dren, regardless  of  race,  creed  or  color. 

The  Milk  Bowl  welcomes  any  and  all  cov- 
erage. Game  coverage  never  hurts  the  gate  of 
a  sports  event.  Promoters  must  improve  their 
offerings  to  compete  with  many  forms  of  enter- 
tainment that  compete  for  spectators'  money. 

Eugene  C.  Weafer 

Executive  Director 

The  Milk  Bowl  Inc. 

Bryan,  Tex. 

Left-Hand  Dig 

EDITOR: 

I  note  you  are  still  using  the  expression  "he 
is  so-and-so's  right-hand  bower." 

There  is  no  such  animal  as  a  right-hand 
bower.  A  right  bower  is  not  called  a  right-hand 
bower  any  more  than  a  right  fielder  is  called  a 
right-hand  fielder. 

John  W.  Willis 

Fischer,  Willis  and  Panzer 

Washington,  D.  C. 


Broadcasting 


Telecasting 


Neither  Rain 
Nor  Hurricane 
StopsThisBird! 

WJAR-TV  On  The  Air  One 
Day  After  Worst  Hurricane 
In  Rhode  Island  History! 


Providence,  Rhode  Island  —  Here's 
the  story  of  a  pretty  tough  Rhode 
Island  Red: 

Hurricane  "Carol"  struck  Provi- 
dence, Rhode  Island  with  the  full 
fury  of  100  mile  an  hour  winds  and 
8  foot  flood  tides  early  Tuesday  morn- 
ing. August  31st.  General  power  fail- 
ure put  WJAR-TV  off  the  air. 
On  September  1st.  one  day  later, 
WJAR-TV  was  back  on  the  air  from 
emergency  transmitter  facilities  in 
Rehoboth,  Massachusetts  carrying 
the  latest  hurricane  news  and  vital 
community  service  information. 
On  September  3rd,  WJAR-TV  was 
back  in  full  service  from  their  mid- 
town  Providence  studios  thanks  to  the 
Caterpillar  Mobile  Electric  Set  with 
a  capacity  of  315  KWs. 
At  the  height  of  the  hurricane, 
throughout  and  after  the  storm,  20 
teams  of  WJAR-TV  camera  and 
newsmen  took  over  4,000  feet  of  film 
plus  hundreds  of  stills.  These  on-the- 
spot  films  were  shown  27  times  be- 
tween September  3rd  and  September 
7th.  All  southern  New  England  had 
a  "bird's  eye"  view  of  hurricane 
"Carol"  thanks  to  WJAR-TV! 

NBC — Basic 
ABC-DuMont — Supplementary 

Represented  by  WEED  TELEVISION 


WJAR-TV 

PROVIDENCE,  RHODE  ISLAND 


/ 


TING 


Telecasting 


September  27,  1954 


Page  21 


EVEN  MONTEZUMA  WATCHES 

WHEN 


Qortez  was  just  a  Spanish  playboy 
in  comparison— the  real  conquest 
of  Montezuma  was  done  by 
WHEN-TV. 


And  it  didn't  hurt  at  all!  On 
the  contrary,  it  was  a  real 
feather  in  Montezuma's  cap 
when  WHEN-TV  moved  in. 
(Montezuma,  N.  Y.,  of  course.) 

That's  the  way  250  towns  in 
upstate  New  York  feel  about 
Channel  8.  Happiest  invasion 
you  ever  saw!  And  the  citizens 
never  weary  of  their  bondage! 

If  you're  an  adventurer 
seeking  Eldorado,  enlist  under 
the  flag  of  WHEN-TV.  It's  a 
sure  passage  to  the  Land  of 
Gold! 


■A  v 


SEE  YOUR  NEAREST  KATZ  AGENCY 


CBS 
ABC 

DUMONT 
A 

MEREDITH 
STATION 


WATCHES 


WH;|N 


CHANNEL  8 

SYRACUSE,  N.Y. 


our  respects 


to  EDWARD  MOUNT  WEBSTER 


IT  IS  not  given  to  many  men  to  be  able  to 
point  to  two  major  accomplishments  during 
their  lifetime.  FCC  Comr.  Edward  M.  Webster 
— who  on  Sept.  17  celebrated  45  years  govern- 
ment service — is  one  of  those  fortunate  few. 

Comr.  Webster,  an  erect,  trim  man  with 
steel  gray  hair,  cut  Prussian  style,  and 
twinkly  blue  eyes  behind  steel  rimmed  glasses, 
is  perhaps  proudest  of  his  participation  in  the 
various  agreements  and  legislation  involving 
safety  at  sea.  He  was  handed  this  assignment 
when  he  joined  the  FCC  as  assistant  chief  en- 
gineer in  1934 — following  the  gasp  of  horror 
that  went  up  in  the  U.  S.  over  the  134  dead 
in  the  1934  Morro  Castle  disaster  when  the 
cruise  ship  burned  off  the  coast  of  New  Jersey 
and  which  was  covered  extensively  by  radio 
newsmen  on  a  spot  basis.  The  sinking  of  the 
Mohawk,  also  along  the  New  Jersey  coast  in 
1935,  only  added  to  the  urgency  of  this  work. 

Comr.  Webster  was  one  of  the  less  than  a 
dozen  men  on  the  staff  of  the  special  Senate 
Commerce  subcommittee  which  investigated 
these  two  American  marine  disasters  and  recom- 
mended new  legislation  to  tighten  radio  watches 
aboard  U.  S.  merchant  ships.  This  was  signed 
into  law  by  President  Franklin  D.  Roosevelt  in 
1937.  Hanging  on  the  wall  of  Comr.  Webster's 
office  is  the  pen  used  by  Pres.  Roosevelt  to  sign 
this  revision  of  Part  II  of  Title  III  of  the 
Communications  Act  of  1934. 

The  second  accomplishment  of  which  Comr. 
Webster  is  proud — which,  as  he  puts  it,  has 
given  him  the  greatest  sense  of  "concrete"  ac- 
complishment, was  his  job  of  establishing  the 
U.  S.  Coast  Guard's  famed  ship  to  shore  system 
of  radio-telephone  communications  during  pro- 
hibition. 

Comr.  Webster,  then  Lt.  Comdr.  Webster, 
chief  communications  officer  of  the  Coast 
Guard,  was  given  the  job  of  tieing  in  a  com- 
munications system  between  Coast  Guard  shore 
bases  and  the  more  than  1,000  craft  at  sea  in 
the  Treasury  Dept.'s  "little  war"  with  rum- 
runners. With  $2  million,  Comdr.  Webster  set 
up  radio  stations  up  and  down  the  East  and 
West  Coasts,  the  Gulf  Coast  and  the  Great 
Lakes.  Because  he  did  not  have  time  to  train 
the  2,000  communicators  of  the  Coast  Guard 
for  radio-telegraph  work,  he  used  radio-tele- 
phone, and  it  was  this  system  that  was  the 
genesis  of  AT&T's  now  famous  radio-telephone 
service  to  and  from  ships  at  sea. 

Edward  Mount  (his  mother's  maiden  name) 
Webster  was  born  in  Washington,  D.  C,  in 
1889,  the  son  of  a  Treasury  Dept.  civil  servant. 
After  education  in  the  local  schools,  he  entered 
the  U.  S.  Coast  Guard  Academy  at  New 
London,  Conn.,  in  1909,  and  was  graduated 
and  commissioned  in  1912.  He  served  on 
various  ships  of  the  Coast  Guard  on  the  North 


Atlantic  patrol  during  World  War  I.  Because 
of  a  physical  disability,  he  was  officially  retired 
in  1923,  but  was  recalled  to  active  duty  and 
made  chief  communications  officer  the  next 
day.  He  served  in  that  capacity  until  1934, 
when  he  was  relieved  from  active  duty. 

His  friendship  and  acquaintance  with  FCC 
engineers  brought  him  to  the  FCC  in  1934. 
In  his  eight  years  as  an  FCC  employe,  he 
was  instrumental  in  building  up  a  hard-hit- 
ting and  effective  organization  primarily  con- 
cerned with  marine,  safety  and  such  other  cate- 
gories that  fall  under  the  name  special  services. 

In  1942,  Comr.  Webster  was  recalled  to  his 
old  job  as  chief  communications  officer  of  the 
Coast  Guard  and  he  was  returned  to  retired 
status,  as  a  commodore,  in  1946. 

For  four  months  and  10  days  after  that,  Mr. 
Webster  was  director  of  telecommunications  for 
the  National  Federation  of  Shipping.  This  was 
his  only  break  in  Government  service.  Early  in 
1947,  President  Harry  S.  Truman  nominated 
him  to  be  an  FCC  commissioner  for  the  un- 
expired term  of  FCC  Chairman  Paul  A.  Porter, 
and  after  Senate  confirmation,  he  took  office 
April  10.  In  1949,  he  was  reappointed  for  a 
full  seven-year  term  which  ends  June  30,  1956. 

He  is  a  member  of  various  engineering  and 
veteran  organizations. 

Mr.  Webster  has  taken  a  definite  stand  on 
subscription  tv — having  raised  the  issues  of  law 
and  policy  as  early  as  1951  when  Zenith  Radio 
Corp.  asked  for  permission  to  run  a  90-day 
test  on  its  Phonevision  system  in  Chicago  with 
300  families.  It  is  Mr.  Webster's  contention 
that  there  is  no  question  of  the  technical  feasi- 
bility of  subscription  tv,  the  main  questions  are 
whether  Congress  intended  to  permit  broad- 
casters to  charge  for  broadcasts  when  it  adopted 
the  Communications  Act,  and  whether  the 
concept  of  free  broadcasting  would  be  violated 
by  subscription  television. 

Of  the  24  international  conferences  which 
Mr.  Webster  has  attended— beginning  in  1925 
when  he  was  a  member  of  the  U.  S.  delegation 
to  the  International  Telegraph  Conference  in 
Paris — he  has  been  U.  S.  delegation  chief  of 
four  of  them. 

This  conference  work  also  exemplifies  one  of 
Mr.  Webster's  salient  characteristics — his  ability 
to  get  along  with  opposing  parties  and  to  co- 
ordinate and  get  them  to  compromise  their 
differences. 

Mr.  Webster  holds  the  Presidential  Legion 
of  Merit  for  his  work  during  World  War  U, 
and  also  is  the  holder  of  the  Marconi  Memorial 
Medal  of  the  Veterans  Wireless  Operators  Assn. 

Mr.  Webster  lives  with  his  wife,  the  former 
Dorothy  Richardson  of  Baltimore,  in  Rock 
Creek  Hills,  Md.  They  have  a  son  and  a 
daughter,  and  two  grandchildren. 


Page  22    •    September  27,  1954 


Broadcasting   •  Telecasting 


Smtl 


new,  top-power  VHF  coverage 
of  1,000,000  Carolinians 


UU  B  T  IU  TRANSMITTER 


A   JEFFERSON    STANDARD  STATION 


FLORENCE,  S.C. 


A  great  new  area  station  will  take  the  air  in  the  Carolinas 
in  early  October— WBTW  with  studios  and  transmitter  at 
Florence,  South  Carolina. 

WBTW's  Channel  8  is  the  only  VHF  allocation  in  a  75  mile  radius. 
With  316,000  watts,  the  station  will  serve  more  than  a  million  people 
within  its  computed  100  uv/m  contour.  Retail  sales  exceed  a  half 
billion  dollars.    As  of  November  1,  1953,  sets  in  the  WBTW  area 
exceeded  69,000— a  total  which  is  expected  to  grow  to  100,000 
by  debut  time. 

On  its  own,  the  WBTW  area  ranks  fourth  in  population  in  the 
two  Carolinas.  When  combined  with  WBTV,  Charlotte,  it  creates  VHF 
television  coverage  of  2  out  of  every  3  Carolinians. 


Represented  Nationally  by  CBS  Television  Spot  Sales 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  23 


Tv  Auction 

WWLP  (TV)  Springfield,  Mass.,  recently  con- 
tributed over  three  hours  of  air  time  to  an  auc- 
tion for  funds  for  the  Emergency  March  of 
Dimes.  Merchandise  donated  by  local  mer- 
chants was  sold  to  the  highest  bidder  by  the 
station  with  station  personnel  voluntarily  con- 
tributing their  time  to  the  drive. 

Polio  Saturation  Campaign 

WILS  Lansing,  Mich.,  conducted  a  19-hour 
long  saturation  campaign  on  behalf  of  the 
Emergency  March  of  Dimes  as  its  contribution 
to  the  success  of  the  drive. 

Young  Collectors 

WHAM-TV  Rochester,  N.  Y.,  presented  a 
filmed  appeal  for  the  polio  fund  drive  which 
set  six-year-old  Billy  Volnak  on  the  march  for 
contributions  from  his  neighbors.  Word  of 
Billy's  independent  effort  reached  the  station 
which  in  turn  presented  Billy  to  the  viewing 
audience.  The  station  now  reports  that  it  has 
been  besieged  with  requests  from  youngsters 
who  have  collected  money  for  the  drive — $850 
at  the  last  count — and  who  also  want  to  appear 
on  the  air. 

10,000  Dimes 

WMIQ  Iron  Mountain,  Mich.,  disc  m.c.  Core 
Nelson  broadcast  an  appeal  for  the  Emergency 
March  of  Dimes  campaign  and  netted  over 
10,000  dimes  for  the  drive. 

Altruistic  Anniversary 

AS  PART  of  its  fifth  anniversary  celebration 
WOW-TV  Omaha,  Neb.,  helped  the  Red  Cross 


RECEIVING  the  "first"  CARE  awards  for 
radio  and  tv  in  New  England  from  Paul 
J.  Caron,  New  England  director  for  CARE, 
are  Paul  E.  Mills  (I),  station  manager  for 
WBZ-WBZA  Boston-Springfield,  and  W.  C. 
Swartley  (r),  general  manager  of  WBZ- 
TV  Boston.  The  awards  were  made  for 
the  promotion  of  CARE  services. 

collect  476  pints  of  blood  in  two  days.  The  Red 
Cross  turned  the  studio  into  a  donor's  center 
and  collected  what  was  termed  a  "new  two-day 
record  for  Douglas  County." 


Crippled  Children's  Benefit 

WAYZ  Waynesboro,  Pa.,  in  conjunction  with 
the  Waynesboro  Rotary  Club,  staged  Hill  Billy 
Jamboree,  a  benefit  program  to  raise  money 
for  the  Crippled  Children's  Building  Fund. 
Merchants  of  the  area  donated  prizes  to  be 


given  away  and  WAYZ  furnished  seven  hillbilly 
bands.  The  program  was  promoted  by  neigh- 
boring radio  stations  and  newspapers.  The 
station  reports  nearly  $2,000  was  raised. 

WPAT  Blood  Appeal 

WITH  three  broadcast  appeals,  WPAT  Pat- 
erson,  N.  J.,  secured  more  than  enough  vol- 
unteer donors  of  a  rare  blood  type  needed 
for  a  patient  in  a  Passaic  (N.  J.)  hospital,  the 
station  reports.  In  less  than  two  hours  the 
WPAT  appeals  brought  10  donors  to  the  hos- 
pital, which  was  turning  away  other  volunteers 
by  the  time  the  fourth  broadcast  appeal  was 
aired. 

Promoting  Understanding 

WBBM-TV  Chicago  has  launched  a  series, 
titled  Operation  New  Horizon,  designed  to 
encourage  public  understanding  and  apprecia- 
tion of  the  various  nationalities  which  comprise 
Chicago.  The  series,  subtitled  "The  World  in 
Your  City,"  is  prepared  by  DePaul  University, 
which  plans  to  stockpile  the  programs  for  use 
on  WOTW  (TV)  Chicago,  educational  tv  sta- 
tion slated  to  begin  operation  in  mid-1955. 

Sunday  School  Selections 

DANCER  ELEANOR  POWELL,  long-time 
Beverly  Hills  Presbyterian  Church  Sunday 
school  teacher,  will  instruct  a  special  class 
Oct.  3  over  KNBH  (TV)  Hollywood's  Faith  of 
Our  Children,  and  her  husband,  film  star  Glenn 
Ford,  will  narrate  Bible  material  from  church 
libraries  and  foreign  missions. 


MX 
.      1  s 


muL 


.  .  .  and  no  wonder,  for  two  (not  one)  $3,000,000.00  woolen  mills  nearing  comple- 
tion are  within  a  75  mile  radins  of  WCSC-TV.  These  are  but  two  indications  of  the 
rapid  industrial  expansion  of  the  market — a  market  in  which  WCSC-TV  has  produced 
over  100  advertising  success  stories  in  its  first  year.    Future  prospects:  Unlimited. 


CBS 
ABC 


WCSC-TV 

CHARLESTON,  S.  C. 


JOHN  M.  RIVERS 
President 


Represented  Nationally  by 
FREE  AND  PETERS 


i 

tfa 
n 

XI 


X 


on 


Page  24    •    September  27,  1954 


Broadcasting    •  Telecasting 


Heard  the  Story  About  the  Farmer's  Salesman  and  the  Traveling  Daughter? 


It  had  something  to  do  with  the  farmer's  daughter 
who  was  seen  "out  in  the  south  forty"  doing  some 
fall  plowing  with  a  prize  bull  hitched  to  where  the 
tractor  ought  to  have  been.  Asked  why  by  a  farm- 
er's salesman  she  replied,  chewing  her  bubble 
gum  furiously— "I'm  just  tryin'  to  teach  this  crit- 
ter that  life  ain't  all  romance." 

And  it  ain't.  You've  got  to  reach  the  people 
where  they  are  and  reach  them  at  a  cost  that  will 
leave  something  in  the  till  for  coffee  and.  .  .  .  And 


.  .  .  with  KEYSTONE  BROADCASTING  SYSTEM'S  766 

Home  Town  and  Rural  radio  stations  you  have  an 
instrument  that  can  be  just  as  big  or  just  as  small 
as  you  want.  You  can  pick  a  territory  and  a  group 
of  sixty  or  six  hundred  stations  as  the  case  and 
your  sales  requirements  may  indicate. 

Our  files  are  loaded  with  success  stories,  sales 
records  of  national  brands  you  know  and  respect. 

Let  us  tell  you  why,  how  and  where  we  should 
be  on  your  selling  team. 


•  WRITE,  WIRE    OR    PHONE  FOR 


C  H I CAG □ 

111  West  Washington  St. 
STale  2-6303 

LOS  ANGELES 

1330  Wilshire  Blvd. 
Dunkirk  3-2910 


NEW  YORK 

580  Fifth  Avenue 
PLaza  7-1460 

SAN  FRANCISCO 

57  Post  Street 
Slitter  1-7440 


INTAKE   YOUR  CHOICE 

A  handful  of  stations  or  the  network  .  .  . 
a  minute  or  a  full  hour  .  .  .  it's  up  to 
you,  your  needs. 

I^MDRE  FDR  YOUR  DOLLAR 

No  premium  cost  for  individualized  pro- 
gramming. Network  coverage  for  less 
than  "spot"  cost  for  same  stations. 

t^DNE  ORDER   DOES  THE  JOB 

All  bookkeeping  and  details  are  done 
by  KEYSTONE,  yet  the  best  time  and 
place  ore  chosen  for  you. 


COMPLETE    MARKET    INFORMATION   AND  RATES 
E 


THE  VOICE 


BROADCASTING  SYSTEM,  inc. 


OF     HOMETOWN     AND     RURAL  AMERICA 


Broadcasting   •  Telecasting 


September  27,  1954  • 


Page  25 


1954  by  Broadcasting  Publications  Inc. 


ABC 


SUNDAY 

CBS  MBS 


NBC 


ABC 


FRIDAY 

MBS 


NBC 


SATURDAY 

CBS  MBS 


NBC 


ABC 


9:15 


Milton  Cross 


Prophecy, Inc. 
Voice  of  Prophecy 
(99) 


Music  Room 


E.  Power 
Biggs 


Message  of 
Israel 
S 


Negro  College 
Choirs 
S 


[11:00 

mils" 


Sunday  Melodies 


Christian  del. 

Church 
Back  to  God 

(268) 


World  News 
Round-Up 
Co-op 


Carnival  of 
Books 


ReaLemon 
Tu  8  Th 
M  sustaining 
W8F  Rockwood 


Co-op 

News 


Faith  in  Action 


No  Service 


Co-op 
Robt.  Hurleigh 


Co-op 
Allen  Prescotl 


Art  of  Living 


Philco,  M-W-F 

Quaker 
Tues.  8  Thurs. 


Radio  Bible 
Class 

(291) 


Voice  of 
Prophecy 

(307) 


Dawn  Bible 
Frank  8  Ernest 

(362) 


11:30 


The  Christian 
In  Action 
S 


Co-op 
John  T.  Flynn 


Invitation  to  JNorthwestera  U. 
Learning* 


12:45 


The  World 
Tomorrow 
Radio  Church 
of  God 


Churches  of 
Christ  Herald  of 
Truth  (101) 


12:05-30 
Campaign 
'54 


Howard  K. 
Smith 


Man's  Right 
to  Knowledge 


Studio 
Concerts 


Bill  Cunningham 
Co-op 

The  Barbasol  Co. 

Barbasol 
Parade  of  Hits 


Wings  of  Healing 
Global  Frontiers 


World  Traveler 


National  Radio 
Pulpit 


Sterling  Drug 
My  True  Story 
(212) 


Staley,  Pet  Milk 

Campana 
Godfrey  (192)  R 


Johnny 
Olsen 
Show 


G.Mills  M-W-F 
ieeman  Tu  &  Th 
Whispering 
Streets  (224) 


Campana 
Starkist 
|  Godfrey  (199)  R 
Minn.  Mining 

Frigidaire- 
Arthur  Godfrey 
(198)  R 


Co-op 
Cecil  Brown 


Co-op 
Kenny  Baker 
Show 


When  A  Girl 
Marries  (165) 
Carnation  Co. 


Collector's 
Item 


Hdrn.  Romances 

M-F  Junket 
hall  sponsorship) 


Kellogg 
Toni 

(203)  R 
Kellogg 


National  Biscuit 

Lever 
Sojjrey  (201)  R 


10:30  S.  C. 
Johnson  News 

10:35-11 
ladeleine  Carroll 

Story  Time* 


Florida  Calling 
lith  Tom  Moore 


Ever  Since  Eve 


Thy  Neighbor's 
Voice 


'illsbury  8  Toni 

alt.  FrL 
Pillsbury  M-Th 
|  ContnE  Baking 
Make  Up  Your 
Mind  (56) 


Three  City 
By-line 


P&G  Ivory  Snow 
Rosemary 
(II?) 


Valentino 


Music  lor 
Relaxation 


Irt  8  Dotty  Todd 


The  Eternal 
Light 
S 


Jack  Berch 

(12:30) 


N.S.A. 


Youth  Wants 
to  Know 


Co-op 
Pill  Harvey 


Co-op 
Tod  Millil 


Armour  8  P8G 
Wendy  Warren 

(206) 


Lever  Bros. 
Aunt  Jenny 

(179) 


Toni  MWF 
Whitehall  M-F 
Helen  Trent 


Whitehall 
Our  Gal  Sunday 

(183) 


P8G  Ivory 
Road  ol  Life 
(154) 


P8G  Oxydii 
Ma  Ptrkiis 

(163) 


S.  C.  Johnson 
News 


lueen  for  a  Day 


M-F  (551) 
11:45-12 
P.  Lorillard 


(MMes) 
Break  the  Bank 


Johnson  8  Son 
Newt 

12:15-12:20 


12:20-12:30 
Down  at 
Holmesy's 


12:30-1 
No  Service 


Co-op 

Cedric  Foster 


Luncheon  at 
Sardi's 


Ci-cp 
News 

No  Network 

Ni  Network 

Galen  Drake 

Service 

Service 

Co-op 

SL  Louis 
Melodies 

9:30-9:35 
es  Higbie  News 

No  School 

Today 

Co-op 
Garden  Gate 

No 

Network 
Service 

The  Bob  Smith 
Show 
S 

(10-10:30) 
Table  Products, 
Inc. 

Galen  Drake 

Ralston  8 
Nestles 
Alternate  wks. 
Space  Patrol 
(284) 

Calgon 
Galen  Drake 

(65) 

American 
Travel  Guide 

Miles  Labs 
Break  the  Bank 

R 

C-P 
Strike  ft  Rich 
(179) 

Platterbrains 

0 

Nehi  (165)  b 
L 

Kite 
Flite 

Winer  (125)  O. 

CP 

The  Phrase  that 

Helene  L 
Curtis  e 

11:30-35 
V.  Fanning  News 

Pan  (183) 

All-League 

(205)  w 

11:35 
U.  S.  Military 
Academy  Band 

Second  Chance 
•3-P1an 

Clubhouse 
S 

Van  Camp  ' 

(203) 

No  Network 
Service 

101  Ranch  Boys 

12-12:30 
Romance 
S 

Farm 

S 

Quiz 

No  Network 
Sarvisi 

American 
Firmr 

S 

Carnation.  Stars 
Over  Hollywood 

(101) 

Co-op 
1.  E.  Barn  Dance 
Jamboree 

Carter 

Navy  Hoc 

City 
Hospital 

(205) 

Dance 

S 

TastJ  Diet 
Galen  Drake 

(sL  1/11)  (205) 

Orchestra 

•gbert  8  Ummly 
1:30-9:30 


Skelly  Oil 
This  Farming 

Business  (30) 


1:30  PM 


1:45 


Pilgrii  - 

!  a 


2:1 


2:15 


Healing 
In 

Dr.  Oral 


Serenade 
to 

Romance 


2:30 


2:45 


Dr.  V 
Wings  ol 


3:15 


Samnr 
Sun  1 
Sere  1 
Rc 


3:30 


3:45 


Billy 
lour  ol 

(2: 


4:( 


Roadshow 


4:15 


4:30 


ospel  I 
Old-F; 
levival 


4:45 


5:1 


5:15 


Youth 
M 


Cra 


Allis-Chtlnert 
litl.  Firm  8  H. 
Hir  (111) 


5:30 


5:45  PM 


Got 
Greati 
Eve 


MOAAC&TOM 
TI^ISCASTIN* 


NBC 


ABC 


THURSDAY 

CBS  MBS 


NBC 


ABC 


FRIDAY 

CBS 


ML. 


HBC 


ABC 


SATURDAY 

CBS  MBS 


Room 


It  ll 

triii 


ewis  |f 


■  Dale 


Home 

cd. 

Heatter 


Mood 


-op 
•  need 


'Manville 
nryl9:05 
-i  Story 


Newsrei  I 


mily 
eatre 


.ol  L. 
Planner* 


>-op 

tiattan 

iroads 


t-op 
ng  Board 


No  Network 
Service 


Co-op 

Sllen-Hodjes 
Sports  Daily 


Not  in 

Service 


No  Network 
Service 


Budweiser 
Bill  Stern 


Sun  Oil  Co. 
i-Star  Extra 

(34) 


Co-op 
George  Hicks 


Alei  Drier 
Ma>  on  the  Go 
Co-op 


Vandercook 
CIO 


Ni  Network 

Service 


Co-op 

Qm'ncy  Howe 


Miles  Labs 
News  at  World 

(HI) 


General  Mills 
Silver  Eagle 


One  Man's 
Family  139 


Les  Griffith 
7:55-8 
S 


Chevrolet 
Dinah  Shore 


Tim 
Frank  Sinatra 
Show 


Jack  Gregson 
Hews  i 


R.  J.  Reynolds 
"Walk  a  Mile" 


News  S 


DeSoto  Plymontl 
Dealers, 
You  Bet  Your 
Life 
(HI) 


Sammy 
Kaye 


T 


Amer.  Cig.  8 
Cig.  Big  Story 


Ephrata 
Park  Treas. 
Show 
S 


Fibber  McGee 
&  Molly 
•3-Plan 


Co-op 

Headline 
Edition 


The  Great 
Gildersleeve 
3  Plan 


Richard  Rendel 
News 


Edwin  C.  Hill 


Keys  to  the 
Capital 


Front  &  Center 


Moiro.  Liltln 
Allai  Jaikten 

(30) 


Dwight  Cook's 
Guest  Book 


No  Service 


Lowell  Thomas 
0  55)  R 


Tenn.  Ernie 

(105) 


Longines 
Choraliers 


Am.  Oil-Hamm 
Ed.  R.  Murrow 

(53) 


8-3:25 
Suspense 


Night 
Watch 


Rosemary 
Clooney 


Mr.  &  Mrs. 
North 


Amos  V  Andy 

Music  Hall 
Murine  segmts. 
on  various  night 


Robt.  Trout.  New 
Chevrolet  (197) 


Mr.  Keen 


M-F 
Dance 
Orchestra 


Repeal  ol 
Kid  Strips 


Fulton  Lewis  |r 


Co-op 
Dinner  Date 


Gabriel  Heatter 


Coca-Cola  Co. 
Eddie  Fisher 
Show 


Official 
Detective 


Co-op 

Crime  Fighters 


Johns  Manville 
Bill  Henry  9:05 
Spotlight  Story 


Co-op 
News  Reel 


Author  Meets 
the  Critics 


A.  F.  of  L. 
Harry  Flannery 


Manhattan 
Crossroads 
Co-op  


Musical 
Caravan 


No  Network 

Service 


Co-op 

Allen-Hodges 
Sports  Daily 


Not  in 

Service 


No  Network 
Service 


Budweiser 
Bill  Stern 


Sun  Oil  Co. 
3-Star  Extra 
(34) 


Co-op 

George  Hicks 


Alei  Drier 
Man  on  the  Go 
Co-op 


Vandercook 
CIO 


No  Network 

Service 


Co-op 

Quincy  Howe 


Miles  Labs 
News  ol  World 

(188) 


Gen.  Mills,  Lorn 
Ranger  (153) 


Toni  Co. 
One  Man's 
Family  (182) 


Les  Griffith 
7:55-8 
S 


Dodge  Bros. 
Roy  Rogers 
Family  Program 

(200) 


Jack  Gregson 


News  S 


Metro.  Lit*  lis. 
Allan  Jackson 

(30) 


Dwight  Cook's 
Guest  Book 


No  Service 


Repeat  ol 

Kid  Strips 


Lowell  Thomas 
(155)  R 


Tenn.  Ernie 

(205) 


Longines 
Choraliers 


Fulton  Lewis  jr 


Co-op 
Dinner  Date 


Am.  Oil-Ford 
Ed.  R.  Murrow 

(199) 


8-8:25 
Crime 
Photographer 


American  Dairy 
Bob  Hope 
Show 


News  S 


Adventures  ol 
the  Scarlet 
Pimpernel 


Sammy 
Kaye 


News  S 


Harkness 
News  9:30-35 


Senor  Ben 
9:35-10 


The  World  We 
Live  In 


Fibber  McGee 
&  Molly 
*3-Plan 


The  Great 
Gildersleeve 
3  Plan 


Football 
Forecast 
S 


Philco  News 


Jane  Pickens 
Show 
Co-op 


Capitol 
Concerts 


Bristol-Myers 

Godfrey 
Digest  (205) 


Gabriel  Heatter 


In  the  Mood 


Counterspy 


Co-op 
Take  a  Number 


Liggett  &  Myer 
Perry  Como 

(206) 


Mr.  &  Mrs. 
North 


9:30-9:55 
Amos  V  Andy 

Music  Hall 
Murine  segmts. 
on  various  night: 


Rob'.Troui,  New: 
Chevrolet  (197) 


Mr.  Keen 


M-F 

Dance 
Orchestra 


Johns  Manville 
Bill  Henry  9:05 
Spotlight  Story 


Co-op 
Mutual  Newsreel 


Have  a 
Heart 


A.  F.  of  L. 
Harry  Flannery 


Manhattan 
Crossroads 
Co-op 


TBA 


No  Network 

Service 


Co-op 

Allen-Hodges 
Sports  Daily 


Pan 
American 
Union 


No  Network 

Service 


Co-op 
Bab  Finnegai 
Sports 


Sun  Oil  Co. 
3-Star  Extra 

(34) 


Co-op  Sports 
Afield  with 
Bob  Edge 


Alex  Drier 
Man  on  the  Go 
Co-op 


Show  Time 
Review 


No  Network 

Service 


At  Ease 


Miles  Laos 
News  of  World 

(U8) 


One  Man's 
Family 


Dinner  At  The 
Green  Room 
S 


Chevrolet 
Dinah  Shore 


8:00-8:05 
ABC  News 


Tom 
Frank  Sinatra 
Show 


Dancing  Party 
S 


Friday 
with 
Garroway 


Gillette  Fights 


Ozark 
Jubilee 


Sports 
Highlights 


Music 


Lou  Cioffi 


Memo 
From  UN 


Saturday  Sports 
Roundup 


Daniel 
Schorr 


Gen.  Mtrs.,  News 


Juke  Box  Jury 


Liggett  &  Myers 
Gunsmoke 

(213) 


Gangbusters 


P.  Lorillard 
Two  For  The 

Money 

(209) 


Saturday  Night 
Country  Style 


9:55-10 
Chevrolet 
A.  Jackson  (192) 


Saturday 
Night 
Country  Style 


Dance 
Music 


Grunfeld's 
Musical 
Almanac 


Dinner  Date 


Co-op 
Sam  Levins 


Co-op 
Report  from 
Washington 


Keep  Healthy 


The 
Globe-Trotter 


True  or 
False 


Magic  Valley 
Jamboree 


Hawaii 
Calls 


Lombardoland 
U.S.A. 
S 


Chicago  Theatre 
ol  the  Air 
S 


Oiorgo  Hiiki 
Niws 


6:00  PM 


H.  V.  Kaltenbor 
News 
Co-op 


6:15 


Showcase 


6:45 


Stars 
from  Paris 


HL 


TBA 


7:30 


Conversation 


ML 


8:15 


8:30 


Boston 
Symphony 
Orchestra 


8:45 


9:1 


9:15 


R.  J.  Reynolds 
Grand  Ole  Opry 

(93) 


9:30 


9:45 


Dude  Ranch 
Jamboree 


10:00 


10:15 


Pee  Wee 
King  Show 
Co  op 


10:30 


10:45 


a.m. ; 


Explanation:  Listings  in  order:  Sponsor,  name  of 
program,  number  of  stations:  S  sustaining;  It  re- 
broadcast  West  Coast:  TBA  to  be  announced;  BP 
repeat   performance.   Time  EST. 
ABC— 8:55-9  a.m..  2:30-2:35  p.m..  4:25-4:30  p.m., 

M.W.F..  Time  for  Betty  Crocker.  Gen.  Mills 

i:U9). 

7:55-8  p.m.,  Les  Griffith  &  The  News.  (332). 
10:30-10:35  p.m.,  MWF,  Philco  Corp.,  Edwin  C. 
Hill  and  the  Human  Side  of  the  News  (310) 

Texas    Co.    sponsors    13   five -minute   news  pro- 
grams Sat.,  12  on  Sun. 
CBS — 8:30-8:55  a.m..  Sun., 

Sunday  Gatherin'  109. 
11:30-11:35  a.m.  Sun.  Lou  Cioffi— News  (S) 
12-12:05  p.m..  Sat.,  Dr.  Scholl— Bill  Shadel  18 

3:15-  3-30   p.m.   MWF  Lever— Houseparty  180 
3:15-3:30  p.m..  Tu.-Th.,  Kellogg— &  Houseparty  191 
3:30-45  p.m.,  Bauer  &  Black — Houseparty  171 
3:30-  3:15  p.m.  M-Th  Pillsbury— Houseparty  191 
Longines-Wittnauer  Watch  Co. 
Victor  A.  Bennett  Co.  (Agcy) 
Sun. — News  12  Noon-12:05  p.m.;  4:00-4:05 

5:00-5:05  p.m.    44  Sta. 
Sat. — News    10:00-10:05    a.m.;  10:55-11.00 

12  Noon-12:05  p.m.    126  Sta. 
Gen.    Foods— Jell-0     Toung    &  Kubicam, 
St.   9/13-9/24   M.   W,  F. 
St.   9/27-9/30  M-Th. 

Doug   Edwards— Pall   Mall   Wed.-Th.  Frl.  8:25-30 

p.m.,  st.  9/15    S  S  C  &  B 
Galen  Drake — Tasti  Diet  Sat.   1:25-30  p.m.,  203 

Sta.    Sidney  Garfield  Assoc. 
Galen  Drake — Calgon  Sat  10:45-55  a.m..  65  Sta. 

Ivetchum.  MacLeod.  &  Grove. 

Arthur  Godfrey  Time 

10-  10:15  A.  E.  Stales-  &  Pet  Milk  alt.  days. 
10:15-30  Campana  &  Star  Kist  alt.  days. 
10:30-45  Minn.  M.-W.  alt.  Fri.  &  Frigidaire  Tu.- 
Th.   alt.  Fri. 

10:15-11  Kellogg  M.-W.  alt.  Fri.  &  Toni  Tu.-Th. 
alt.  Fri. 

11-  11:15  Lever  M.-W.  alt.  Fri.  &  National  Tu.- 
Th.   alt.  Fri. 

11:15-30  Pillsbury  M.-Th.  alt.  Fri.   &  Toni  alt. 
Fri. 


Credit  Union  Nat'I  Assoc.  4:55-5:00  p.ra  Sunday. 
5:55-6:00  p.m..  M-F.  Cecil  Brown-S.  C.  Johnson 
9-9:05  p.m..  M-F.  Johns-Manville.  Bill  Henry. 
Mon.-Fri.  8:00-8:30  p.m.  Programs — Multi-Message 

Plan  Participants — 

Lemon  Products-Mon.,  Wed..  Fri. 

R.  J.  Reynolds  Tob.  Co.— M-F. 

Pan  American  Coffee  Bureau-Tues.  &  Thurs 

SOS  Co.  Mon.  &  Thurs.  ell.  9/13 
Multi-Message 

Madeleine  Carroll.   Story  Time — Duell.   Sloan  & 

Pearce  M. -F.  10:35-11  a.m. 
Mon.-Fri.  11:25-11:30  a.m.  S.  C.  Johnson— News 
NBC— 8-3:15  a.m..  Skelly  Oil,  M-F.  News  (23)- 
Three-Plan: 

Lewis -Howe.  Liggett  &  Myers.  Carter  Products 
&  RCA.  Fibber  McGee  &  Mollv;  Second  Chancer 
It  Pays  to  Be  Married. 


September  27, 


For  31  years,  WMC  has  offered  an  unmatched 
combination  ...  the  best  of  NBC  programs,  plus 
such  outstanding  local  personalities  as, 


GENE  STEELE,  King  of  the  Hillbillies.  .  . 
outstanding  early  morning  favorite  for  the  past 
15  years  .  .  .  more  than  3,300  programs 
for  the  same  sponsor. 

WALTER  DURHAM,  WMC's  Farm  Director. 
Farm  Editor  of  The  Commercial  Appeal 
.  .  .  Director  of  nationally-famous  Plant-to- 
Prosper  Program.  Holder  of  the  Reuben 
Brigham  award.  His  morning  and  noon 
programs  are  farm  favorites. 

SLIM  RHODES,  and  his  Mountaineers  .  .  , 
8  consecutive  years  for  the  same  sponsor. 
This  six-piece  hillbilly  band  is  a  WMC 
noontime  favorite. 

CHARLEY  DIAL,  rates  high  with  early  risers 
and  the  Mid-South  rural  audience  .  .  . 
unique  western  and  pop  music  by  this  former 
star  of  famed  Kansas  City  Brush  Creek 
Follies. 

OLIVIA  BROWNE, conducts  the  Mid-South's 
top  women's  show  in  the  early  afternoon 
(Pulse,  June,  1954).  Features  interviews  with 
national  personalities. 


The  only  station  in  the  Mid-South  with  both 
AP  and  UP  news  services. 

The  only  station  in  the  Mid-South  with  two 
experienced,  full-time  news  writers. 


WMC 


MEMPHIS 

NBC— 5,000  WATTS— 790  K.  C. 


300  KW  Simultaneously  Duplicating  AM  Schedule 
First  TV  Station  in  Memphis  and  the  Mid-South 

Owned  and  Operated  by  The  Commercial  Appeal 

National  representatives,  The  Branham  Company 


Page  28    •    September  27,  1954 


LUCILLE  PIETI 


on  all  accounts 

CHRYSLER  Corp.  10  years  ago  anticipated  the 
day  when  80%  of  the  women  would  have  the 
final  say-so  in  buying  an  automobile  and,  after 
an  interview  with  17-year-old  Lucille  Pieti, 
hired  her  on  a  cooperative  basis.  She  finished 
high  school  and  went  on  to  Wayne  U.  from 
which  she  graduated  in  1950  with  a  B.S.  in 
mechanical  engineering. 

When  Plymouth  Div.  branched  out  into  its 
own  tv  programming,  instead  of  "riding  along 
on  the  coat  tails  of  Dodge  and  DeSoto,"  and 
started  That's  My  Boy  on  CBS-TV,  it  borrowed 
the  services  of  Miss  Pieti,  now  known  as  the 
only  lady  automotive  engineer  in  the  industry. 
Plymouth  and  its  agency,  N.  W.  Ayer  &  Son, 
figuratively  clapped  their  collective  hands  in 
glee  over  the  attractive  and  intelligent  lady 
engineer  as  a  "natural"  to  deliver  the  commer- 
cials. A  technical  writer  in  the  Central 
Engineering  Div.  of  Chrysler,  the  trim  blonde 
knows  whereof  she  speaks  on  such  as  engines, 
special  gear  ratios,  torques,  acceleration,  trans- 
missions and  performance.  Slide  rules,  calipers 
and  micrometers  are  as  familiar  to  her  as  lip- 
stick and  powder. 

Emphasizing  she  is  not  an  actress,  Miss  Pieti, 
whose  division  is  designed  partly  to  work  with 
advertising  agencies  on  copy,  spent  the  15 
months  prior  to  the  start  of  That's  My  Boy  last 
April  on  the  road  with  the  "New  Worlds  in 
Motion"  show.  Representing  Chrysler,  she 
traveled  all  over  the  U.  S.  with  more  than 
100  exhibits  as  the  factory's  demonstrator.  In 
her  current  job  she  particularly  likes  the  public 
relations  aspects,  declaring  she  finds  public 
contact  most  stimulating. 

With  no  loss  of  femininity,  Miss  Pieti  wears 
"working"  clothes  such  as  suits  and  tailored 
dresses  while  on  camera  to  further  convince 
the  viewers  she  really  is  an  engineer  and  not  a 
model  reading  copy.  Bill  Goodwin  does  the 
general  commercial  on  the  Saturday  evening 
program  and  then  introduces  her  to  explain  a 
particular  phase  or  function. 

Born  in  Detroit  27  years  ago,  she  had  planned 
to  follow  a  nursing  career.  After  an  aptitude 
test,  which  showed  mechanical  abilities,  she 
did  a  turnabout  and  concentrated  upon  becom- 
ing an  engineer. 

When  she's  home  in  Detroit  she  lives  with 
11  other  career  girls  in  a  resident  hotel.  In- 
terested in  swimming,  skiing,  photography  and 
music,  Miss  Pieti  is  a  member  of  the  Society 
of  Automotive  Engineers,  Society  of  Women 
Engineers  and — more  recently — American  Fed- 
eration of  Television  &  Radio  Artists. 

Broadcasting   •  Telecasting 


. . .  the  new  BK-  GA. 
TtCA.  dynamic 
miniature  microphone 

Here's  a  miniature  mike  that  does  a  man-size  job  .  .  .  This 
RCA  Dynamic  Microphone  is  small  enough  to  conceal  in  a 
man's  hand  or  under  his  necktie.  Ladies  can  hide  it  behind  a 
corsage.  Or,  you  can  put  it  behind  a  table  decoration.  In  any 
setting,  it's  an  amazing  help  in  keeping  the  informal  atmos- 
phere so  many  television  shows,  interviews  and  public 
occasions  require. 

However  vou  use  it,  you  can  be  sure  of  correct  speech  quality. 
Low-pitched  chest  sounds,  sibilants  and  high-pitched  sounds 
are  all  reproduced  in  proper  balance. 

Just  three  inches  long,  weighing  only  5}  o  ounces  and  neutral 
in  color,  this  RCA  Miniature  is  as  inconspicuous  as  modern 
microphone  design  can  make  it.  A  small  and  very  flexible 
cable  allows  free,  easy  movement  by  anyone  using  it.  And  in 
spite  of  its  unusual  compactness,  the  BK-6A  is  a  high  quality 
microphone  and  has  very  durable  construction. 

This  RCA  Miniature  Dynamic  Microphone  can  increase  your 
staging  and  production  flexibility  in  many  ways.  For  infor- 
mation on  all  of  its  advantages  .  .  .  contact  your  RCA 
Broadcast  Sales  Representative,  or  write  Dept.  1-22, 
RCA  Engineering  Products  Division.  In  Canada,  write  RCA 
Victor  Ltd.,  Montreal. 


RADIO  CORPORATION  of  AMERICA 

ENGINEERING  PRODUCTS  DIVISION  CAMDEN,  N.J. 


Just  this!  Joe  Floyd's  already 
dominant  KELO-TV  now  adds 
even  greater  power.  September 
1st  marks  installation  of  new  25 
kw  amplifier  capable  of  driving 
signal 

uptnm 

mm 

WATTS 


.  .  .  and  signal  makes  sales  in 
this  flourishing  greater  Sioux  Em- 
pire. KELO-TV,  its  great  enter- 
tainment medium  and  constant 
buyers'  guide,  now  reaches  out 
to  bring  extra  thousands  of  cus- 
tomers into  your  selling  orbit. 

*South  Dakota,  Minnesota,  Iowa 


KELO 


Channel  11  -  Sioux  Falls,  S.  D. 

JOE  FLOYD,  President 

NBC  (TV)  PRIMARY 
ABC  •  CBS  •  DUMONT 

/VBC  (Radio)  Affiliate 


RADIO-TV  NEWSREEL 


WAIR  Winston-Salem,  N.  C,  has  moved  into  its  own  building  that  combines  studios, 
transmitter  and  offices.  The  building  cost  less  than  $14,000  and  the  station,  licensed 
to  Radio  Winston-Salem  Inc.,  expects  to  have  it  paid  for  in  three  years.  John  S.  Riggs 
is  president  and  Joseph  A.  Pace  general  manager.  Station  formerly  rented  space 
for  offices  and  studios.  Upon  expiration  of  its  lease  and  faced  with  a  sharp  increase 
in  rent,  WAIR  decided  to  get  its  own  building.  The  resultant  savings  in  overhead  is 
around  $1,000  a  month,  according  to  the  station. 


"PARTICIPATING  in  ground  breaking  ceremonies  at  the  site  of  Milwaukee's  new  $1 
million  station,  WTVW  (TV),  are  (I  to  r)  Lawrence  Timmerman,  county  board  chair- 
man, Soren  H.  Munkhof,  station  manager,  and  Paul  A.  Pratt,  president  of  WTVW. 
Target  date  for  the  ch.  12  outlet,  which  will  be  a  basic  ABC  and  a  primary  DuMont 
affiliate,  is  Oct.  27.  Permanent  studios,  to  be  erected  at  an  undetermined  Milwaukee 
site,  are  expected  to  be  in  use  within  six  to  nine  months. 


Page  30 


September  27,  1954 


CONSTRUCTION  has  begun  on  the  new  $400,000  home  for  WDAY-AM-TV  Fargo, 
N.  D.,  shown  here  in  an  artist's  sketch.  The  three-story  steel,  concrete  and  brick 
structure  will  have  a  75-ft.  front  of  Indiana  limestone  and  polished  granite  and  will 
be  110  ft.  deep,  the  stations  report. 

Broadcasting    •  Telecasting 


nothing  Works  1*ike  Wantmanship 


ht-buys  become  must-huys  with  the  Crosley  Group's  three-way  'Wantmanship.  1,  Program 
tion  captures  a  maximum  audience  for  your  advertising.  2,  Depth-selling  talent  adds 
personality   push  to  your  message.  3,  Solid-sell  merchandising  follows  through  to  the 
-oi-sold.   Typically,  WLW-D,  Dayton,  proves  that  the  Crosley  Group  "WWantmanship  moves 
more  merchandising   faster,  at  less  cost,  than  any  other  medium  or  combination. 


the  CROSLEY  GROUP 


WL.W  A 
WL.W-C 
WLW-D 
WLW-T 


W  LW 


Radio 
Atlanta 


Columbus 

Dayton 

Cincinnati 


Exclusive  Sales  Offices:  New  York,  Cincinnati,  Dayton,  Columbus,  Atlanta,  Chicago 


©1954,  The  Crosley  Broadcasting  Corporation 


look  at  KWKHs  HOOPERS! 


JAN. -FEB.,  1954  — SHARE  OF  AUDIENCE 


Hoopers  show  that  despite  competition 
from  four  other  stations  (and  all  three 
other  networks),  KWKH  and  CBS  are  the 
BIG  Shreveport  favorites.  And  of  course 
Metropolitan  Shreveport  represents  only 
a  fraction  of  KWKH  s  total  coverage! 


TIME 

KWKH 

STATION  8 

STATION  C 

STATION  D 

STATION  E 

MON.  thru  FRI. 
8  00  A.M.  -  12:00  Noon 

38.1 

19.5 

6.2 

16.0 

19.5 

MON.  thru  FRI. 

12:00  Noon  -  6:00  P.M. 

44.3 

21.2 

9.2 

6.1 

19.4 

SUN.  thru  SAT.  EVE. 
6:00  P.M.  -  10:30  P.M. 

54.6 

11.2 

8.5 

24.0 

look  at  KWKHs  SAMS  AREA! 


S.A.M.S.  credits  KWKH  with  22.3%  more  daytime  homes  than 
all  other  Shreveport  stations,  combined!  Yet  KWKH  gives  you 
89.4%  more  listeners-per-clollar  than  the  next-best  Shreveport 
station ! 


KWKH 

A  Shreveporf  Times  Station 
I  TEXAS 


SHREVEPORT,  LOUISIANA 


50,000  Watts  •  CBS  Radio 


The  Branham  Co. 
Representatives 


Henry  Clay 
General  Manager 


Fred  Watkins 
Commercial  Manager 


TEXAS 


LOUISIANA 


| ARKANSAS 


BROADCASTING 
TELECASTING 

September  27,  1954  Vol.  47,  No. 13 


RADIO  AND  TELEVISION  SETS: 
HOW  MANY-WHERE  THEY  ARE 

An  advance  summary  of  the  Politz  survey  for  radio  networks  and 
BAB  counts  100,920,000  U.  S.  radio  sets  in  working  order  and  28,- 
450,000  television  sets.  Only  5  out  of  20  radios  are  in  living  rooms 
where  17  out  of  20  tv  sets  are  located.  Biggest  concentration  of 
radios:  in  family  automobiles. 


A  BENCHMARK  in  radio-television  research 
was  exposed  last  week  in  a  comprehensive  ad- 
vance report  on  the  $80,000  national  survey 
conducted  by  Alfred  Politz  Research  Inc.  for 
the  radio  networks  and  Broadcast  Advertising 
Bureau  and  supervised  and  validated  by  the 
Advertising  Research  Foundation  Inc. 

The  Politz  survey  determined  the  number  of 
radio  and  television  sets  in  working  order  in 
U.  S.  households,  the  rooms  in  which  they  are 
located  and  the  number  of  family  automobiles 
with  radio  sets. 

The  full  report  will  be  distributed  next 
month,  but  a  summary  released  last  week  by 
ARF  showed: 

•  That  45,020,000  homes— or  94.7%  of  all 
U.  S.  households— have  a  total  of  100,920,000 
radio  sets  in  working  order.  These  include 
26,180,000  radios  in  family  autos. 

•  That  27,600,000  homes— 58.1%  of  all 
U.  S.  households — have  a  total  of  28,450,000 
tv  sets  in  working  order.  (Estimates  do  not 
include  radio  and  tv  sets  located  in  "public 
places,  business  establishments  and  quasi- 
households  such  as  hotel,  college  dormatories 
and  armed  forces  installations,"  ARF  explained.) 

•  That  97.1%  of  all  tv  households  have  one 
or  more  radios  in  working  order. 

•  That  91.3%  of  non-television  households 
have  at  least  one  radio  set  in  working  order. 

The  study  showed  that  of  the  more  than  45 
million  radio  households,  26,800,000  have  tv 
receivers  in  working  order  and  18,220,000  do 
not.  It  found  that  of  households  equipped  with 
radio  and  tv,  75.6%  have  two  or  more  radios 
and  42.8%  have  three  or  more.  Among  radio 
households  which  do  not  have  tv,  52.5%  have 
two  or  more  radio  sets  in  working  order  and 
20%  have  three  or  more. 

In  locating  radio  and  tv  sets  in  the  home,  the 
Politz  study  revealed: 

•  That  17  out  of  every  20  tv  sets  are  located 
in  the  living  room,  while  only  5  out  of  20  radio 
sets  are  found  in  that  room. 

The  Politz  study  showed  the  following  dis- 
tribution of  radio  sets  in  working  order,  ac- 
cording to  location  (includes  almost  5  million 
portable  radio  sets): 


Location  Radio  Sets 
(add  000) 

Living   Rooms  25,320 

Bedrooms  21,560 

Kitchens  16,100 

Dining   Rooms  4,390 

Dens,  Studies,  Libraries  1,450 

Misc.  Locations  5,920 

Automobiles  26,180 


The  survey  pointed  out  that  of  the  radio  sets 
in  bedrooms,  70.5%  are  in  bedrooms  occupied 
by  persons  20  years  of  age  and  older;  21.1% 


by  persons  10  to  19;  8.7%  by  persons  under  10 
years  and  the  balance  are  in  unoccupied  bed- 
rooms. 

The  Politz  findings  were  based  on  11,020 
interviews,  according  to  ARF,  which  noted  that 
the  report  when  distributed  in  October  will  con- 
tain 78  tables. 

Other  Politz  data,  from  each  category  as  set 
forth  by  ARF: 

I.  GEOGRAPHIC  DISTRIBUTION.  High- 
est radio  ownership  is  in  the  North  Central 
section  of  the  U.  S.    There,  96.9%   of  all 


RADIO  IS  WHERE  TV  ISN'T 

HERE'S  a  quotation  from  the  ARF 
summary  released  last  week: 

"Of  the  67,870,000  radio  sets  in 
television  households,  53,920,000 — or 
approximately  80% — are  not  in  the 
'same  room'  location  with  the  televi- 
sion set.  These  53,920,000  radios  plus 
the  33,050,000  sets  associated  with  'ra- 
dio only'  households  produce  a  total 
of  86,970,000  radios  which  are  not 
in  the  'same  room'  location  with  tele- 
vision. Correspondingly,  there  are 
15,140,000  television  sets  not  in  the 
'same  room'  with  radio." 


households  have  at  least  one  set.  Lowest  is  in 
the  South— 90.8%. 

Highest  tv  ownership  is  in  the  Northeast — 
71.6%  with  one  or  more  sets.  The  South:  only 
44.4%  of  households  have  tv  sets  in  order. 

2.  METROPOLITAN  vs.  RURAL.  Nearly 
two-thirds  of  all  radio  sets  are  in  metropolitan 
areas,  with  95.6%  of  all  households  having  one 
or  more  sets  in  working  order.  Rural  areas 
(population  under  2,500)  account  for  one-fifth 
of  all  radios — 92.1%  of  households  have  sets. 

Metropolitan  households  account  for  three- 
quarters  of  all  tv  sets,  with  72.1%  of  these 
households  so  equipped.  Rural  areas  account 
for  about  one-seventh  of  all  tv  sets,  and  35.6% 
of  rural  households  have  one  or  more  sets. 

3.  ECONOMIC  LEVELS.  Politz  sets  up 
four:  upper,  upper  middle,  lower  middle  and 
lower:  According  to  the  study,  98.8%  of  upper 
income  households  have  one  or  more  radios; 
72.8%  have  one  or  more  tv  receivers.  In 
lower  income,  corresponding  figures  are  85.7% 
(radio)  and  35.9%  (tv). 

Politz  found  that  persons  living  alone  ap- 


parently are  less  likely  to  have  either  radio  or 
tv  sets  than  the  larger  household  groups.  For 
example,  the  survey  explains  that  13.6%  of  all 
single-member  households  do  not  have  radios, 
while  the  average  for  all  households  is  5.3%. 
At  the  same  time,  77.7%  of  persons  living  alone 
do  not  have  tv — average  for  all  households 
without  tv  is  41.9%. 

Politz  found  that  car  radio  distribution  fol- 
lows generally  the  geographic  and  economic 
patterns  similar  to  household  radios.  Highest 
proportion  of  radio  equipped:  Northeast  with 
67.8%,  metropolitan  areas  with  67.7%.  Low- 
est: the  South  with  56.1%,  although  the  ARF 
summary  notes  the  number  of  car  radios  there 
exceeds  six  million.  In  rural  areas,  51.7%  of 
household  automobiles  are  radio-equipped. 

Other  car  radio  facts:  the  newer  the  auto- 
mobile the  more  likely  it  is  radio  equipped: 
75.2%  of  all  1953-54  autos  have  radios  in 
working  order.  Of  the  1946-52  autos  inclusive, 
the  percentage  is  67.  Only  35.5%  of  all  cars 
dated  earlier  than  1946  have  radios  operating. 

The  ARF  summary  said  the  Federal  Civil 
Defense  Administration  took  part  in  the  project 
by  providing  letters  of  introduction  for  the  use 
of  interviewers  as  well  as  descriptive  leaflets 
about  Conelrad.  In  return,  ARF  said  it  in- 
cluded in  the  questionnaire  two  "basic  ques- 
tions to  determine  the  public's  knowledge  of 
civil  defense  plans  for  the  use  of  radio  in  cases 
of  emergency."  The  information,  ARF  added, 
is  not  in  the  report  but  was  sent  to  FCDA. 
ARF  said  it  believed  a  large  measure  of  the 
interviewing  success  was  due  to  the  civil  defense 
participation. 

Set  Inspection 

Among  controls  and  definitions  used  were: 

In  at  least  10%  of  all  interviews,  radio  and 
tv  sets  had  to  be  subjected  to  actual  inspection 
by  the  interviewer  who,  after  recording  answers, 
asked  if  he  could  check  each  radio  and  tv  set 
in  the  house.  Ninety-three  percent  of  house- 
holds so  queried  consented.  ARF  noted  that 
at  first,  Politz  intended  to  use  the  results  of  this 
"control  data"  to  correct  any  claims  out  of  line. 
However,  it  was  pointed  out,  information  ob- 
tained during  the  interviews  corresponded  so 
closely  with  that  obtained  through  "controls" 
that  the  idea  of  adjusting  claims  was  discarded. 

In  its  classification  of  sets  out  of  order,  the 
study  stuck  to  rigid  rules.  If  a  set  could  not 
receive  at  least  one  station  or  channel  it  was 
"out  of  order"  regardless  of  when  repairs  were 
to  be  made.  Totals  under  this  definition: 

Household  radios  out  of  order  were  14,110,- 
000;  automobile  sets,  2,630,000.  These  com- 
pared to  the  100,920,000  radios  in  working 
order.  The  number  of  household  radios  not 
working  are  located  in  11,270,000  homes  of 
which  9,470,000  have  at  least  one  other  in 
working  order.  Besides  28,450,000  tv  sets  in 
working  order,  810.000  are  not  in  working 
order. 

Tv  sets  classified  as  out  of  order  were  those 
which  were  incapable  of  reception,  but  receivers 
which  could  receive  a  picture  but  no  sound  (or 
vice  versa)  were  counted  as  in  working  order. 
This  also  went  for  sets  which  were  in  working 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  3J 


POUTZ  SURVEY 


ADVERTISERS  &  AGENCIES 


order  but  in  areas  where  signals  were  not  avail- 
able. 

The  Politz  study  is  based  on  a  stratified  prob- 
ability sample  of  households,  designed  to  be  self- 
correcting  for  population  changes  since  the 
1950  census,  ARF  said. 

Field  work  was  begun  May  3  and  completed 
May  28.  Personal  interviews  in  that' time  were 
completed  in  11,020  households  in  1,014 
different  sample  segments  distributed  over  140 
counties  in  70  primary  sampling  units.  To 
assure  accuracy,  personal  room-by-room  inspec- 
tions were  made  in  1,200  households,  ARF  ex- 
plained. 

Objectives,  scope  and  design  of  the  study 
were  approved  by  the  ARF's  technical  com- 
mittee headed  by  Arno  H.  Johnson,  vice  presi- 
dent and  research  director  of  J.  Walter  Thomp- 
son Co.  ARF  staff  members  observed  actual  in- 
terviewing in  25  primary  sampling  areas  across 
the  country.  ARF  supervision  and  validation 
also  included  the  checking  of  tabulations  and 
the  preparation  of  the  report. 

Committee  supervising  the  project  was  headed 
by  Harper  Carraine,  director  of  research,  CBS 
Radio.  Also  on  the  committee:  G.  S.  Brady, 
research  director,  General  Foods  Corp.;  E.  L. 
Deckinger,  vice  president  in  charge  of  research, 
the  Biow  Co.;  Kevin  Sweeney,  president  of 
BAB. 

The  ARF  summary  released  last  week  was 
copyrighted.  ARF  granted  permission  until  Oct. 
20  to  quote  from  the  summary  provided  the 
meaning  of  its  findings  are  not  distorted  and 
that  proper  copyright  notice  accompanies  quota- 
tions. 

The  Politz  computations  approximate  per- 
centages arrived  at  by  J?  A.  Ward  Inc.,  also  a 
research  company,  which  surveyed  radio  for 
MBS  [B»T,  Aug.  23].  The  Ward  report,  which 
has  not  yet  been  released  in  detail,  reported 
that  96%  of  all  households  have  a  home  radio 
in  working  order  and  60%  have  a  tv  set  in 
operating  condition.  The  Politz  study,  when 
separating  radio  and  tv  set  ownership,  found 
94.7%  of  households  with  radio  sets  in  working 
order  and  58.1%  with  tv  sets  in  working  order. 

BAB  has  been  using  a  percentage  of  98.2  as 
the  rate  of  radio  saturation  of  U.  S.  homes  and 
a  figure  of  46,646,000  for  homes  which  have 
at  least  one  radio.  (Both  MBS  and  BAB  are 
underwriters  of  the  Politz  study.  Others:  ABC, 
CBS  Radio  and  NBC.) 


BIOW  CO.  PARTS  WITH  BULOVA, 
GETS  BENRUS  WATCH  FROMC&P 

J.  D.  and  Len  Tarcher,  along  with  other  C  &  P  executives,  move  to 
Biow  Co.  Benrus  shift  marks  third  account  to  leave  C&P  in  recent 
months.  Bulova  withholds  announcement  of  new  agency. 


AFTER  an  uninterrupted  association  of  more 
than  30  years,  Bulova  Watch  Co.,  New  York, 
one  of  the  largest  spot  advertisers  in  radio  and 
television,  with  an  annual  spot  budget  of  %5Vi 
million,  last  week  withdrew  its  advertising 
from  the  Biow  Co.,  effective  Jan.  1,  1955. 

Biow  responded  instantly  to  the  setback  by 
securing  the  Benrus  Watch  account  from  Cecil 
&  Presbrey,  New  York.  Benrus  boasts  an  an- 
nual advertising  budget  of  nearly  $2  million, 
most  of  it  in  television  spots.  It  is  likely  that 
three  other  clients — Seeman  Brothers,  Julius 
Wile,  and  Necchi  Sewing  Machines — will  also 
leave  Cecil  &  Presbrey  for  Biow.  Benrus 
will  begin  its  new  affiliation  on  Jan.  1;  details 
on  the  remaining  three  accounts  are  still  un- 
settled. 

Bulova  made  no  comment  on  its  future  plans 
beyond  the  traditional  statement  that  "an- 
nouncement of  the  appointment  of  a  successor 
agency  will  be  made  at  a  later  date." 

Moving  to  Biow  Co.  along  with  the  Benrus 
business  will  be  lack  D.  Tarcher,  senior  vice 
president  and  secretary  of  Cecil  &  Presbrey,  as 
a  vice  president  and  group  head,  and  Len 
Tarcher,  account  executive  on  Benrus  at  C  &  P, 
together  with  several  other  C&P  executives. 

Two  Years  With  C&P 

Benrus  had  been  with  Cecil  &  Presbrey  for 
two  years,  dating  from  the  merger  of  the  Tar- 
cher and  C&P  agencies  in  the  fall  of  1952. 
Benrus  has  been  a  national  advertiser  since 
1924.  Benrus  recently  introduced  a  line  of 
25-jeweled  watches  and  a  new  clock  radio  with 
unique  features.  In  addition,  Benrus  is  en- 
gaged in  research  and  development  of  other 
products  in  the  consumer  durable  goods  field. 

Jack  Tarcher  will  supervise  the  Benrus  ac- 
count at  Biow  Co.,  as  he  has  done  since  the  in- 
ception of  Benrus  advertising. 

The  loss  of  Benrus  is  the  third  major  defec- 
tion from  Cecil  &  Presbrey  radio  and  tv  bill- 
ings in  the  past  several  months  and  follows  the 


ATTENDING  a  post-premiere  party  of  CBS-TV's  The  Best  of  Broadway  series,  spon- 
sored by  Westinghouse  Electric  Corp.,  are  (I  to  r):  Bob  Livingston,  CBS-TV  sales  ac- 
count executive;  Bill  Hylan,  CBS-TV  vice  president,  network  sales;  Emerson  Foote, 
executive  vice  president,  McCann-Erickson  Inc.;  Mrs.  Tom  Losee;  Lawrence  Scott,  ad- 
vertising manager  of  consumer  products,  Westinghouse;  Tom  Losee,  vice  president 
and  Westinghouse  group  head,  McCann-Erickson,  and  Al  Scalpone,  McCann-Erickson 
radio-tv  vice  president.  The  premiere  performance  Sept.  15  was  "The  Royal  Family." 


death  10  days  ago  of  lames  Cecil,  chairman 
of  the  board  of  Cecil  &  Presbrey  (see  obituary, 
page  35).  The  other  radio-tv  accounts  to  de- 
part Cecil  &  Presbrey  recently  are  Block  Drug 
Co.'s  Ammident  (to  Harry  B.  Cohen)  and  Elec- 
tric Autolite  Co.,  which  cancelled  radio  and  tv. 
C&P  retained  some  of  the  Block  Co.'s  products 
(Polident  and  Polygrip). 

The  news  of  the  Bulova-Biow  disaffiliation 
broke  as  a  shock  to  the  industry,  signaling  the 
end  of  one  of  the  longest  and  most  celebrated 
agency-advertiser  unions  in  radio  and  tv  his- 
tory. The  association  began  in  1924,  resulting 
early  in  the  creation  of  the  first  time  signal 
ever  heard  on  radio,  in  1926.  The  tandem  was 
responsible  also  for  the  first  television  time 
signal,  spotted  on  WNBT  (TV)  New  York  in 
1940  at  a  cost  of  $4.  Currently  Bulova  devotes 
about  90%  of  its  budget  to  tv  spots  and  the  rest 
to  radio. 

Always  one  of  the  most  enthusiastic  adver- 
tiser proponents  of  radio  and  television,  Bulova 
today  is  the  leading  watch  manufacturer  in  the 
country. 

It  is  understood  that  the  current  action  of 
the  company  will  in  no  important  way  alter  its 
basic  reliance  on  radio  and  television  as  the 
principal  advertising  media  for  its  products. 

Tea  Assn.  President 
Asks  More  Advertising 

REQUEST  to  increase  and  strengthen  the  pro- 
motion of  the  tea  industry  in  the  U.  S.  was  made 
last  week  by  tea  executives  at  the  ninth  annual 
convention  of  the  Tea  Assn.  of  the  U.  S.  A. 
The  meeting,  attended  by  some  300  leaders  of 
the  tea,  restaurant  and  grocery  trades,  was  held 
at  Bretton  Woods,  N.  H. 

Delegates  heard  Samuel  Winokur,  president 
of  the  U.  S.  Tea  Assn.,  assert  that  competitive 
conditions  demand  yearly  increases  in  adver- 
tising expenditures.  The  Tea  Assn.,  a  heavy 
user  of  spot  radio-tv  time,  will  spend  $1,500,- 
000  on  advertising  in  1954.  Leo  Burnett  Co., 
Chicago,  handles  the  account. 

In  the  40%  market  currently  reached  by  the 
campaign,  home  consumption  of  tea  has  in- 
creased an  average  of  five  million  pounds  a 
year  for  the  past  three  years  when  the  "Take 
Tea  and  See"  campaign  was  launched,  accord- 
ing to  Anthony  Hyde,  executive  director  of  the 
Tea  Council  of  the  U.  S.  A.  In  his  address 
Mr.  Hyde  also  stated  that  "if  we  were  able  to 
project  our  television  campaign  into  a  greater 
share  of  the  market  we  would  get  even  greater 
results." 

Maus  Promoted  at  Seeds  Co. 

ELECTION  of  Harry  H.  Maus  as  executive 
vice  president  of  Russel  M.  Seeds  Co.,  Chicago, 
has  been  announced  by  that  advertising  agency. 
He  succeeds  the  late  George  R.  Bayard.  Mr. 
Maus,  who  has  been  with  the  agency  for  19 
years,  will  assume  administrative  duties  and 
continue  to  act  as  supervising  account  executive 
on  the  W.  A.  Sheaffer  Pen  Co.  account.  He 
joined  the  agency  as  a  copywriter  and  later  be- 
came copy  chief,  vice  president  and  account 
executive.  Mr.  Maus'  length  of  service  is  second 
only  to  that  of  Freeman  Keyes,  agency  presi- 
dent. 


Page  34 


September  27,  1954 


Broadcasting 


Telecasting 


Tiffany  in  Radio 

FOR  the  first  time  in  its  long  history, 
Tiffany  &  Co.,  New  York,  world-famous 
jewelers,  will  use  radio  to  acquaint  new 
customers  with  the  reputation  of  the  store. 
Tiffany  will  sponsor  WQXR  New  York's 
Symphony  Hall,  starting  this  Thursday, 
and  will  use  "only  brief  and  informative 
commercial  announcements."  Contract 
was  through  H.  B.  Humphrey,  Alley  & 
Richards,  New  York. 


MR.  CECIL 


James  Cecil  Dies; 
C&P  Board  Chairman 

JAMES  M.  CECIL,  63,  board  chairman  of 
Cecil  &  Presbrey,  New  York,  died  in  New  York 
Sept.  17. 

Mr.  Cecil  started  his  advertising  agency 
career  in  his  home- 
town of  Richmond, 
Va.,  after  World 
War  I.  Prior  to  that 
he  had  been  a  news- 
paper reporter  and 
officer  in  the  Naval 
Air  Corps  during 
that  war. 

With  his  brother 
John  and  a  partner 
he  formed  Cecil, 
Barreto  &  Cecil,  in 
Richmond,  Baltimore 
and  New  York.  Dur- 
ing the  early  1920s 
Mr.  Cecil  moved  to  New  York  and  the  name 
of  the  agency  became  Cecil,  Warwick  &  Legler. 
In  1939  Mr.  Cecil  joined  the  original  Frank 
Presbrey  Co.  as  president  and  the  name  be- 
came Cecil  &  Presbrey  Inc. 

Mr.  Cecil  was  a  trustee  of  the  New  York  U.- 
Bellevue  Medical  Center,  a  member  of  the 
Council  of  New  York  U.,  vice  president  of  the 
Travelers  Aid  Society,  chairman  of  the  board 
of  the  National  Hospital  for  Speech  Disorders, 
member  of  the  executive  committee  of  the 
National  Civil  Service  League  and  of  the 
Arthritis  &  Rheumatism  Foundation.  He  was 
twice  chairman  of  the  Red  Cross  fund  cam- 
paign in  greater  New  York  and  vice  president 
of  the  Netherland  American  Foundation,  a 
chairman  of  the  New  York  Council  of  the 
American  Assn.  of  Adv.  Agencies,  and  a  mem- 
ber of  the  board  of  the  national  organization 
of  the  American  Assn.  of  Adv.  Agencies.  His 
widow  and  four  children  survive. 

Jones,  SB&W  Announce 
Differences  Concluded 

THE  DUANE  JONES  CO.  and  Scheideler, 
Beck  &  Werner,  New  York,  officially  issued 
a  joint  statement  last  week  asserting  that  "all 
differences  outstanding"  between  the  two  agen- 
cies and  Duane  Jones,  individually,  "and  the 
other  parties  involved  in  the  various  litigations, 
.  .  .  have  been  composed  to  the  mutual  satis- 
faction of  all  parties,  and  all  litigation  between 
the  parties  had  been  terminated." 

The  legal  wrangle  between  the  two  agencies 
started  in  mid- 1951  when  several  executives  of 
the  Jones  agency  left  to  form  the  Scheideler, 
Beck  &  Werner  agency.  Mr.  Jones  sued  and 
the  matter  went  through  several  courts,  result- 
ing in  a  judgment  awarding  Mr.  Jones  $300,000 
in  damages. 


18  BUY  NBC-TV 
PARTICIPATIONS 

Their  purchases  total  300  par- 
ticipations in  the  network's 
'magazine  concept'  shows, 
'Today,'  'Home,'  'Tonight.' 

IN  THE  past  30  days  more  than  $1,275,000 
in  new  business  has  been  signed  for  NBC-TV's 
Today,  Home  and  Tonight,  the  network  an- 
nounced last  week.  Included  in  the  purchase 
are  some  300  participations  by  18  advertisers. 
It  marks  the  entry  of  Corning  Glass  Works, 
Corning,  N.  Y.,  into  network  tv  with  a  cam- 
paign on  Home  and  the  charter  client  plan 
purchases  of  39  participations  each  on  Tonight 
by  Peerless  Electric  Inc.,  New  York,  and  Helene 
Curtis  Inc.,  Chicago. 

Nearly  $650,000  of  time  representing  over 
160  participations,  was  bought  on  Today; 
$117,000,  equal  to  37  participations,  on  Home, 
and  $452,000  with  113  participations  on  To- 
night, which  was  scheduled  to  make  its  network 
debut  this  evening  (Monday). 

Richard  A.  R.  Pinkham,  vice  president  in 
charge  of  the  participating  programs  depart- 
ment, said  the  sales  are  "evidence  of  the  validity 
of  the  magazine  concept  which  gives  the  smaller 
advertiser  the  consumer  impact  and  dealer 
prestige  of  a  major  network  show  at  a  low 
cost  per  thousand  viewers." 

List  of  Today  advertisers  includes  Malt-O- 
Meal  Co.,  Minneapolis;  Swift  &  Co.,  Chicago; 
Wright  Silver  Cream  Co.,  Keene,  N.  H.;  Wash- 
ington State  Apple  Commission,  Seattle;  Elec- 
tronics Div.,  GE  Co.,  Syracuse.;  Chevrolet  Div., 
General  Motors  Corp.,  Detroit;  Curtis  Publish- 
ing Co.,  Philadelphia;  Diamond  Crystal  Salt 
Co.,  St.  Clair,  Mich.;  Crowell-Collier  Publish- 
ing Co.,  New  York,  and  Family  Circle  maga- 
zine, Newark,  N.  J. 

Advertising  on  Home  in  addition  to  Corn- 
ing are  Curtis  Publishing,  also  a  Today  ad- 
vertiser; Parker  Bros.  Inc.,  Salem,  Mass.;  Cameo 
Curtains  Inc.,  New  York,  and  Sawyer  Inc., 
Portland,  Ore. 

Besides  Peerless  and  Helene  Curtis,  partici- 
pations on  Tonight  have  been  sold  to  Chevrolet 
Motor  Div.,  also  a  buyer  on  Today;  Westclox 
Div.  of  General  Time  Corp.,  La  Salle,  111.; 
Cadillac  Motor  Div.  of  General  Motors, 
Detroit,  and  Polaroid  Co.  Cambridge,  Mass. 

Four  Renew  on  NBC  Radio 

RENEWAL  by  four  advertisers  of  six  NBC 

Radio  programs  for  the  1954-55  season  was 

announced  last  week  by  Fred  Horton,  director 

of  sales.   Renewal  business  was: 

Skelly  Oil  Co.,  Kansas  City,  through  Henri, 
Hurst  &  McDonald  Inc.,  Chicago,  for  "Alex 
Dreier,  News"  (Mon.-Fri.,  8-8:15  a.m.  EST)  and 
"This  Farming  Business"  (Sat.,  8-8:15  a.m.  EST); 
Colgate-Palmolive  Co.,  Jersey  City,  N.  J.,  for 
"Strike  It  Rich"  (Mon.-Fri.,  11-11:30  a.m.  EST) 
through  Bryan  Houston  Inc.,  New  York,  and 
"The  Phrase  That  Pays"  (Mon.-Fri.,  11:30-11:45 
a.m.  EST)  through  William  Esty  Inc.,  New  York; 
R.  J.  Reynolds  Tobacco  Co.,  Winston-Salem,  N.  C, 
through  William  Esty  Inc.,  for  "Walk  a  Mile" 
(Wed.,  8:30-9  p.m.  EST);  Miles  Labs.  Inc.,  Elk- 
hart, Ind.,  through  Geoffrey  Wade  Advertising. 
Chicago,  for  "Break  the  Bank"  (Mon.-Fri.,  10:45- 
11  a.m.  EST). 

Sinclair  Spots  to  Push  Power  X 

TO  PROMOTE  Sinclair  Power  X  premium  gas- 
oline, "Power  primed  with  rocket  fuel,"  Sinclair 
will  use  an  intensive  advertising  campaign,  effec- 
tive tomorrow  (Tuesday),  James  J.  Delaney, 
Sinclair's  advertising  manager,  announced  last 
week.  Mr.  Delaney  disclosed  that  160  radio  and 
34  tv  stations  will  carry  spots  promoting  the 
new  Power  X.  Morey,  Humm  &  Johnstone, 
N.  Y.,  handled  campaign  for  Sinclair. 


THE  NEW  YORK  and  New  Jersey  plants 
of  Sealy  Mattress  Co.  will  sponsor  the 
Sea/y  Television  Playhouse  (five  weekly 
half-hour  plays,  Tuesday  through  Satur- 
days at  1 1  p.m.)  over  WABC-TV  New 
York,  ABC  o&o  outlet.  Approving  the 
agreement  are  (I  to  r):  seated,  Eugene 
Kligman,  president  of  the  New  York  plant; 
Max  Lewis,  head  of  the  New  Jersey  plant; 
standing,  Trevor  Adams,  WABC-TV  sales 
manager,  and  Budd  Getschal,  head  of 
The  Getschal  Co.,  Sealy's  agency. 


Hall  Clothes  Augments  Spot 

ROBERT  HALL  CLOTHES,  New  York,  plans 
to  use  heavy  radio  and  tv  schedules  in  fall  for 
New  York  area  to  announce  the  Oct.  1 1  open- 
ing of  its  new  Robert  Hall  "Super  Salesroom" 
in  Manhattan.  Firm,  which  places  spot  sched- 
ules in  128  cities  on  more  than  150  radio  and 
50  tv  stations,  will  stage  a  week-long  "multi- 
million  dollar  celebration"  to  be  tied  in  with 
tv  and  radio  schedules  on  WABC-TV,  WNEW, 
WMGM,  WINS,  WMCA  New  York,  WAAT 
Newark,  N.  J.;  WPAT  Paterson,  N.  L;  WHLI 
Hempstead,  L.  I.;  WALK  Patchogue,  L.  I.; 
WCTC  New  Brunswick,  N.  J.;  WJLK,  Asbury 
Park,  N.  J.  Teaser  announcements  start  Oct.  4. 

SPOT  NEW  BUSINESS 

Borden  Co.,  N.  Y.,  sponsoring  The  Old  Scotch- 
man's Scrapbook,  series  of  400  five-minute 
American-scene  transcribed  radio  sketches,  in 
26  southwestern  and  southeastern  markets  as 
test  to  determine  possible  national  sponsorship. 
Agency:  Tracy-Locke  Co.,  Dallas. 

General  Foods  Corp.,  (Log  Cabin  syrup),  N.  Y., 
planning  radio  spot  campaign  for  26  weeks  in 
number  of  selected  markets,  effective  Oct.  4. 
Company  also  placing  test  radio  spot  campaign 
in  Zanesville,  Ohio,  for  eight  weeks  to  promote 
new  Apple  Jello  product,  effective  today 
(Mon.).  Agency:  Young  &  Rubicam  Inc., 
N.  Y. 

Oxo  (USA)  Ltd.  (Instant  Oxo  flavoring),  Bos- 
ton, placing  test  radio-tv  spot  campaign  in  New 
England  to  introduce  product.  Agency:  Piatt, 
Zachary  &  Sutton  Inc.,  N.  Y. 

Carnation  Co.  and  Western  Condensing  Co., 

both  L.  A.,  introduce  new  "Instant  Milk"  with 
network  and  local  program  and  spot  announce- 
ment radio-tv  campaign.  Agency:  Ervvin,  Wasey 
&  Co.  Ltd.,  same  city. 

United  Gas  Corp.,  Houston,  Tex.,  conducting 
"Old  Stove  Round  Up"  radio-tv  spot  campaign 
in  southern  and  western  markets  with  nearly 
10,000  spots  on  60  stations  in  40  towns  and 
200  filmed  spots  on  seven  tv  stations  in  Gulf 
South.  Agency:  Bozell  &  Jacobs  Inc.,  same  city. 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  35 


ADVERTISERS  &  AGENCIES 


FILM 


NETWORK  NEW  BUSINESS 

Ralston-Purina  Co.  (Ry-Krisp),  St.  Louis,  has 
purchased  19  participations  on  Home  (NBC- 
TV,  Mon.-Fri.,  11  a.m.-12  noon  EST),  effective 
Oct.  26.  Agency:  Gardner  Adv.  Co.,  same  city. 

Carnation  Co.,  L.  A.,  and  B.  F.  Goodrich  Co., 

Akron,  Ohio,  alternating  sponsors  of  Burns 
and  Allen  (CBS-TV,  Mon.,  8-8:30  p.m.  EST) 
adding  10  Canadian  stations  to  sponsorship 
list  and  will  add  others  as  they  go  on  air.  Cana- 
dian showings  will  be  Sun.,  1:30-2  p.m.  local 
time.  Agencies:  Erwin,  Wasey  &  Co.,  N.  Y. 
(Carnation)  and  BBDO,  N.  Y.  (Goodrich). 

AGENCY  SHORTS 

Boylhart-O'Connor,  L.  A.,  changes  name  to 
Boylhart,  Lovett  &  Dean  Inc. 

Neale  Adv.  Assoc.,  L.  A.,  moves  to  larger  quar- 
ter at  8462  Sunset  Blvd.,  West  L.  A.;  tentative 
telephone:  Hollywood  1-9955. 

Olian-Sidman  Adv.  Agency  Inc.,  Harrisburg, 
Pa.,  moves  to  1517  North  Second  St.;  telephone 
remains  4-7069. 

A&A  PEOPLE 

H.  Leslie  Hoffman,  president,  Hoffman  Radio 
Corp.,  L.  A.;  William  H.  Petit,  vice  president, 
Clary  Multiplier  Corp.,  San  Gabriel,  Calif.,  and 
John  G.  Clary,  assistant  to  president,  Clary 
Corp.  appointed  to  board  of  directors,  Clary 
Corp. 

Richard  L.  Brown,  L.  W.  Ramsey  Co.,  Chicago, 
to  J.  R.  Pershall  Adv.  Co.,  same  city,  as  vice 
president. 

Robert  P.  Crane  Jr.  elected  vice  president,  Carl 
S.  Brown  Co.,  N.  Y.;  Samuel  E.  Gill  rejoins 
agency  as  vice  president  and  assistant  to  presi- 
dent. 

Charles  A.  Wilcox,  research  director  and  ac- 
count executive,  Wherry,  Baker  &  Tilden  Inc., 
Chicago,  elected  vice  president. 

Michael  L.  Stiver,  manager,  Buenos  Aires  office, 
J.  Walter  Thompson  Co.  Ltd.,  appointed  vice 
president  and  managing  director,  Montreal 
office;  W.  S.  Mowatt  and  Benjamin  H.  Holds- 
worth,  both  Montreal,  and  Reginald  F.  Walsh, 
Toronto,  appointed  vice  presidents  of  agency; 
Albert  I.  Camerson,  representative,  J.  Walter 
Thompson  Co.,  Lakeland,  Fla.,  office,  promoted 
to  account  executive,  succeeding  John  Forshew, 
who  moves  to  Campbell-Ewald  Inc.,  Detroit. 

Gene  Thomas,  formerly  account  executive, 
G.  M.  Basford  Co.,  N.  Y.,  to  McCarty  Co., 
L.  A.,  as  merchandising  and  account  executive. 

Edward  D.  Gottlieb,  advertising  manager,  In- 
ternational Latex  Corp.,  N.  Y.,  returns  to  Foote, 
Cone  &  Belding,  same  city,  as  account  execu- 
tive. 

Lillian  L.  Shapiro,  formerly  with  Schepp-Reiner 
Co.  (station  representative),  N.  Y.,  appointed 
advertising  manager,  Holzer  Watch  Co.,  same 
city. 

Bobbie  Francis  appointed  radio-tv  timebuying 
dept.  head,  Arthur  Meyerhoff  &  Co.,  Chicago. 

Erwin  H.  Klaus,  marketing  director,  Pacific 
div.,  Northrup,  King  &  Co.,  Berkeley,  Calif., 
appointed  marketing-advertising  dept.  head, 
moving  to  company  headquarters,  Minneapolis. 

Gary  Stevens,  N.  Y.  radio-tv  producer,  to  War- 
ner Bros.,  Hollywood,  as  radio-tv  advertising 
director. 

Howard  A.  Heller,  associate  media  director,  Mc- 
Cann-Erickson  Inc.,  N.  Y.,  appointed  media 
director,  agency's  Chicago  office. 


KAUFMAN  PLANNING 
NEW  FILM  NETWORK 

XETV  (TV)  general  manager 
has  invited  126  stations  to  or- 
ganizational meeting. 

ORGANIZATION  of  the  National  Film  Net- 
work, to  be  comprised  of  independent  and 
"semi-independent"  tv  stations  as  affiliates  and 
owners,  was  announced  last  week  by  Julian 
M.  Kaufman,  general  manager,  XETV  (TV) 
Tijuana,  Mexico  (across  the  border  from  San 
Diego). 

Mr.  Kaufman  reported  that  126  stations 
which  are  either  non-network  or  which  have 
secondary  affiliations  with  national  networks 
have  been  invited  to  an  organizational  meeting 
in  Los  Angeles.  Date  of  the  West  Coast  meet- 
ing has  not  been  set,  but  will  be  held  within 
30  days,  Mr.  Kaufman  said. 

Structure  of  the  NFN  will  be  similar  to  that 
of  regular  networks,  Mr.  Kaufman  said,  in 
that  stations  will  guarantee  regular  time  periods 
to  the  network.  In  this  way,  Mr.  Kaufman 
pointed  out,  advertisers  who  have  bought  film 
properties  will  be  able  to  place  their  programs 
on  a  national  coverage  basis,  buying  a  network 
of  stations  through  a  single  source. 

Repayment  to  "affiliates"  will  be  on  a  per- 
centage basis  for  each  account,  Mr.  Kaufman 
said.  This  will  be  based  on  the  film  network 
rate  card,  he  said. 

Initially,  dues  will  be  requested  from  all 
stations  joining  the  organization,  Mr.  Kaufman 
said.  This  will  be  for  the  purpose  of  organiz- 
ing and  hiring  a  coordinator  and  a  secretary. 
NFN  ownership  will  be  open  to  affiliated  sta- 
tions, Mr.  Kaufman  said. 

Headquarters  of  the  NFN  are  at  the  San 
Diego  offices  of  XETV,  1229  Park  Blvd.,  San 
Diego  3,  Calif. 

At  the  present  time,  the  only  station-owned 
film  company  is  Vitapix  Corp.,  which  syndi- 
cates film  features  to  member  stations.  Vita- 
pix buys  and  commissions  film  features  and 
series,  for  distribution  to  member  stations. 

In  previous  years,  Paramount  Television  Pro- 
ductions Inc.,  subsidiary  of  Paramount  Pictures 
Corp.,  licensee  of  KTLA  (TV)  Los  Angeles, 
formed  the  Paramount  Television  Network, 
which  syndicated  film  and  kinescopes  of  KTLA 
programs  to  other  stations.  It  was  believed 
by  Paramount  officials  that  this  could  evolve 
into  a  full-fledged  film  network  for  tv  stations. 
Although  KTLA  still  sells  kinescopes  of  its 
programs  to  other  stations,  the  idea  of  a  film 
network  has  lapsed. 

Guild  Film's  30  New  Sales 
Include  Ten  for  Laine  Show 

COMPLETION  of  30  new  sales  on  behalf  of 
four  program  series  of  Guild  Film  Co.,  New 
York,  was  announced  last  week  by  Joseph  P. 
Smith,  general  sales  manager  of  the  tv  film 
production  and  distribution  firm. 

Heading  the  business  activity  were  ten  sales 
for  the  Frankie  Laine  Show.  They  were  to 
Erin  Brew  for  WEWS  (TV)  Cleveland;  White- 
way  Laundry  for  WSM-TV  Nashville;  Hamm's 
Beer,  KHSL-TV  Chico,  Calif.;  Stout  Jewelers 
and  Arch  Wilson's  Men's  Store,  WICS-TV 
Springfield,  111.;  Hot  Point,  WGTH-TV  Hart- 
ford; GI  Surplus  and  United  Builders,  KIMA- 
TV  Yakima,  Wash.;  Virginia  Brewing,  WSLS- 
TV  Roanoke,  and  WTRI  (TV)  Albany,  KGTV 
(TV)  Des  Moines  and  WWTV  (TV)  Cadillac, 
Mich. 

Nine  sales  for  Life  With  Elizabeth  were  to: 
All    detergent,    WCSH-TV    Portland,  Me.; 


EDWARD  ARNOLD  (r),  star  of  the  Tele- 
vision Programs  of  America  film  series, 
Your  Sfar  Showcase,  chats  with  C.  B. 
Stephenson,  president  of  First  National 
Bank  of  Portland  (Ore.),  during  Mr. 
Arnold's  visit  to  the  city.  The  show  pre- 
miered in  Portland  yesterday  (Sunday) 
under  First  National  Bank  sponsorship. 
Mr.  Arnold  has  been  visiting  as  many  local 
markets  where  the  series  is  showing  as 
his  shooting  commitments  will  allow. 

Seven-Up  Bottling  Co.,  WTVD  (TV)  Durham; 
Bell  Bakeries,  WNAO-TV  Raleigh,  N.  G, 
WDBO-TV  Orlando,  Fla.,*WBTV  (TV)  Char- 
lotte, N.  C,  and  WFMJ-TV  Youngstown,  Ohio; 
Bon  Marche  Dept.  Store,  WLOS-TV  Asheville, 
N.  C;  Westinghouse  Dealers,  KBES-TV  Med- 
ford,  Ore. 

Eight  sales  of  Florian  Zabach  Show  were  to 
Gate  City  Savings  &  Loan,  KXJB-TV  Fargo, 
N.  D.;  Capital  Federal  Savings  &  Loan,  WIBW- 
TV  Topeka,  and  WCPO-TV  Cincinnati, 
WHYN-TV  Springfield,  Mass.,  KOPO-TV 
Tucson,  WMT-TV  Cedar  Rapids,  WWTV  (TV) 
Cadillac,  Mich.,  and  KARK-TV  Little  Rock. 

Sales  of  Joe  Palooka  Show  were  to  Seven-Up 
Bottling  Co.,  WTVD  (TV)  Durham;  and  to 
WEAR-TV  Pensacola  and  WTOP-TV  Wash- 
ington. 

Kling  Studios  Opens 
New  Chicago  Facilities 

NEW  FILM  production  center  comprising 
44,000  square  feet  of  property  to  house  en- 
larged television  and  motion  picture  facilities 
has  been  unveiled  by  Kling  Studios,  Chicago. 

The  center  is  reported  to  be  the  largest  such 
facility  outside  of  Hollywood,  where  Kling  also 
maintains  lot  and  animation  studios.  All  motion 
picture  and  tv  facilities  and  personnel  (some  80 
people)  will  be  housed  in  the  new  Chicago 
location  at  1058  W.  Washington  Blvd.,  once 
the  site  of  a  roller  rink.  Other  personnel  will 
remain  at  601  Fairbanks  Court,  Chicago. 

The  building  has  three  sound  stages  of  8,645, 
3,355  and  2,440  square  feet. 

Fred  Niles,  vice  president  in  charge  of 
Kling's  motion  picture-tv  enterprises,  now  main- 
tains offices  in  the  new  building,  as  do  other 
key  executives.  Original  cost  of  the  project  was 
estimated  at  $750,000. 

CBS-TV  Film  Sales  in  Memphis 

OPENING  by  CBS-TV  Film  Sales  of  a  new 
office  in  the  Three  Sisters  Bldg.  in  Memphis 
was  announced  last  week  by  Wilbur  S.  Edwards, 
general  sales  manager.  James  McCormick  has 
been  appointed  manager  of  the  Memphis  office, 
which  covers  Tennessee,  Arkansas,  Mississippi, 
Louisiana,  and  Alabama. 


Page  36    •    September  27,  1954 


Broadcasting 


Telecasting 


  FACTS  &  FIGURES 


Unity  Sales  Campaign 
Dedicated  to  Sales  Chief 

AT  UNITY  Television  Corp.,  New  York, 
they're  talking  about  the  "Len  Firestone  Drive," 
a  combination  promotion-sales-advertising  cam- 
paign and  recognition  of  the  company's  top 
salesman.  It  kicks  off  Unity's  10th  anniver- 
sary which  begins  the  first  of  next  year. 

Last  week,  Arche  Mayers,  general  manager 
of  Unity,  announced  that  Oct.  1-Dec.  31  will 
be  dedicated  to  Mr.  Firestone,  Unity's  national 
sales  manager.  District  managers  in  each 
Unity  territory  will  act  as  captains  of  the 
drive.  Special  packages  will  be  offered  to  the 
trade  with  incentive  payment  terms.  The  com- 
prehensive plan  of  tv  film  service,  begun  by 
Unity  three  years  ago,  will  be  augmented  spe- 
cially for  the  drive,  Mr.  Mayers  said. 

Backing  up  the  drive  are  special  cash  prizes 
totaling  more  than  $1,000  which  will  go  to 
Unity  field  men  for  largest  dollar  volume, 
largest  number  of  contracts  and  the  highest 
single  dollar  contract.  According  to  Mr.  May- 
ers: "It  is  the  first  sales  drive  in  the  tv  film 
industry  to  honor  a  sales  executive."  Mr.  Fire- 
stone, known  in  the  radio-tv  field  for  more 
than  10  years,  joined  Unity  in  June  1953. 

FILM  SALES 

United  Television  Programs  Inc.,  Hollywood, 
has  sold  package  of  all  programs  it  handles 
to  KPLC-TV  Lake  Charles,  La.,  starting  in 
October  and  covering  releases  for  two  years. 
New  markets  for  United's  individual  series: 
Old  American  Barn  Dance,  6;  Lone  Wolf,  4; 
Curtain  Call,  The  Ruggles,  Heart  of  the  City, 
3;  Waterfront,  2;  Royal  Playhouse,  Where  Were 
You?,  Counterpoint  and  Rocky  Jones,  Space 
Ranger,  1. 

Reid  H.  Ray  Film  Industries  Inc.,  St.  Paul, 
Minn.,  announce  sale  of  Walt's  Workshop  to 
KCJB-TV  Minot,  N.  D.  and  WSUN-TV  St. 
Petersburg,  Fla.,  bringing  total  markets  to  22. 

S.  W.  Caldwell  Ltd.,  Toronto,  has  leased  Range 
Rider,  half-hour  tv  show,  to:  Canadian  Bakeries 
Ltd.  and  Canada  Nut  Co.,  on  CBUT  Vancouver, 
CFRN-TV  Edmonton,  CKCK-TV  Regina, 
CHCT-TV  Calgary,  and  CFQC-TV  Saskatoon; 
Canada  Bread  Ltd.,  and  Milko  Products  Ltd., 
on  CBWT  Winnipeg,  CKSO-TV  Sudbury, 
CBOT  Ottawa,  and  CBLT  Toronto.  Agency: 
James  Lovick  &  Co.  Ltd.,  same  city. 

CBS  Television  Film  Sales  Inc.,  N.  Y.,  an- 
nounces sale  of  The  Gene  Autry  Show  to  Brook- 
shire  Ice  Cream  Co.,  WTOK-TV  Meridan, 
Miss;  Palmetto  Baking  Co.,  WIS-TV  Columbia, 
S.  C;  Crispie  Potato  Chips,  KBAK-TV  Bakers- 
field,  Calif.;  and  Anderson  Trailer  Co.,  KELO- 
TV  Sioux  Falls,  S.  D.,  bringing  total  markets 
sold  to  123.  Company  also  announces  renewal 
of  The  Range  Rider  by  Fairmont  Foods  Co., 
Omaha,  Neb.,  over  WBAY-TV  Green  Bay, 
Wis.,  KVTV  (TV)  Sioux  City,  Iowa,  KSWO- 
TV  Lawton,  Okla.,  and  WDAY-TV  Fargo, 
N.  D. 

FILM  PRODUCTION 

Mark  VII  Ltd.,  Burbank,  is  completing  its  101st 
NBC-TV  Dragnet  film  with  new  group  of  23 
films  expected  to  be  completed  by  end  of  year. 
Jack  Webb  is  serving  as  producer-director-star 
of  Dragnet  since  resignation  of  Stanley  Meyer 
as  producer  to  return  to  theatrical  films. 

Screen  Gems  Inc.,  Hollywood,  is  completing 
"Charlie  C  Company"  and  "Girl  in  Flight"  for 
NBC-TV  Ford  Theatre.  Former,  co-starring 
Edmond   O'Brien,   Gene   Evans    and  Robert 


A  Mere  31  Years 

ARCHE  A.  MAYERS,  general  manager 
of  Unity  Television  Corp.,  has  reported 
that  Unity's  Mark  of  Cain  motion  pic- 
ture, shown  in  a  compilation  by  Al 
Preiss  &  Assoc.  research  firm,  as  having 
been  made  in  1917  [B»T,  Aug.  30], 
actually  was  produced  by  the  J.  Arthur 
Rank  organization  in  1948. 


Strauss,  is  produced  and  directed  by  Fred 
Briskin  and  Arnold  Laven,  respectively.  Latter, 
shooting  in  color,  stars  Joan  Leslie  and  Tom 
Drake  with  Michel  Kraike,  producer,  and  Fred 
F.  Sears,  director. 

Harris-Tuchman  Productions,  Hollywood,  for 
fifth  consecutive  year  will  film  all  promotional 
films  for  1955  Shipstads  and  Johnson  Ice 
Follies,  producing  three  five-minute  films  and 
\2V2-  and  20-minute  versions  of  "Show  Busi- 
ness on  Ice."  Agency:  Walter  McCreery  Inc., 
Beverly  Hills,  Calif. 

Hal  Roach  Jr.  Productions,  Culver  City,  Calif., 
has  produced  Blondie  featuring  Pamela  Britton 
and  Hal  LeRoy.  Tom  McKnight  and  Abby 
Berlin  are  producer  and  director,  respectively. 

Vanguard  Productions,  Vancouver,  is  planning 
production  of  new  Actors  Theatre  tv  film  series, 
slated  to  begin  Sept.  25  with  shooting  of  "The 
Illusion"  and  "Dark  Portrait." 

RANDOM  SHOTS 

Frank  Ferrin  Productions,  Hollywood,  has 
signed  Andy  Devine,  co-star  of  Wild  Bill  Hickok 
tv  film  series,  as  star  and  narrator  of  ABC- 
TV's  Smilin'  Ed's  Gang,  succeeding  late  Ed 
McConnell.  Production  of  52  half-hour  film 
series  to  begin  in  October  and  will  be  called 
Andy's  Gang. 

Cine-Tel  Productions  (tv  and  comercial  motion 
picture  packagers),  N.  Y.,  changes  name  to 
John  F.  Ward  Associate  Productions,  with  Mr. 
Ward  as  president.  Firm  has  formed  foreign 
dept.  to  adapt  scripts  and  film  productions  to 
specific  audiences  here  and  abroad  and  has 
been  engaged  to  handle  two  special  projects  for 
agricultural  development  in  Philippines,  ac- 
cording to  Mr.  Ward. 

National  Television  Films,  Charlotte,  N.  C,  has 
opened  west  coast  office  at  1591  Cross-Roads- 
of-the-World,  Hollywood,  with  Dorothy  De 
Mayo  in  charge. 

Tv  Spots  (tv  commercials),  Hollywood,  signed 
by  Chrysler  Corp.,  Detroit,  to  create  special 
openings  for  CBS-TV  Shower  of  Stars  and 
Climax  programs.  Agency:  McCann-Erickson 
Inc.,  N.  Y. 

FILM  PEOPLE 

Ace  Herman,  supervising  film  editor,  William 
F.  Broidy  Productions,  Hollywood,  appointed 
executive  assistant  to  president. 

Nat  Goss,  merchandise  manager,  Schenley  In- 
dustries Inc.,  N.  Y.,  to  Kling  Studios  Inc.,  Chi- 
cago, as  account  executive. 

William  Self,  associate  producer,  Meridian  Pic- 
tures, Hollywood,  promoted  to  producer. 

Byron  Roberts,  assistant  director,  Korla  Pandit 
tv  film  series,  Snader  Productions,  Hollywood, 
adds  duties  as  production  manager. 


HOOPER  GIVES  DATA 
TO  ARF  RESEARCHERS 

Firm  head  says  there  is  'high 

degree  of  conformity'  between 

coincidental  and  coincidental 

diary  rating  methods. 

FIELD  tests  conducted  by  C.  E.  Hooper  Inc. 
show  that  program  ratings  produced  by  the  co- 
incidental method  used  by  Hooper  in  radio 
measurements  since  1934  and  by  the  coinciden- 
tal diary  method  used  in  the  firm's  tv  audience 
measurements  reveal  "a  higher  degree  of  con- 
formity than  is  to  be  expected  theoretically  from 
using  two  different  samples  of  the  same 
method." 

A  summary  of  results  is  being  released  by 
the  Hooper  organization  today  (Monday)  in  con- 
junction with  an  announcement  that  it  is  sub- 
mitting complete  results  of  the  comparative 
tests  to  the  Advertising  Research  Foundation's 
ratings  evaluation  committee  for  inspection  and 
analysis  before  publication  of  its  long-pending 
report  on  various  rating  methods.  This  report 
had  been  described  by  ARF  President  Edgar 
Kobak  a  few  weeks  ago  as  slated  for  "fall" 
publication,  "as  soon  as  it  has  been  reviewed 
and  approved  by  the  'main'  committee  for  the 
entire  project,  the  technical  committee,  and  the 
board  of  directors"  [B»T,  Sept.  13]. 

The  Hooper  company  said  the  reason  for  its 
conducting  the  validation  test  was  to  prove  its 
two-year-old  contention  "that  coincidental-diary 
ratings  do  not  vary  from  coincidental  to  any 
greater  degree  than  the  results  of  two  parallel 
coincidental  surveys  vary  from  each  other." 

Trendex  Rates  'Dragnet7 
As  First  for  Sept.  1-7 

NBC-TV's  Dragnet  was  the  top-rated  evening 
sponsored  network  tv  program  for  the  Sept.  1-7 
period,  according  to  ratings  issued  last  week  by 
Trendex.  The  complete  listing: 


1  Dragnet    (NBC)  35.3 

2  Public    Defender    (CBS)  34.0 

3  Talent  Scouts   (CBS)  28.4 

4  Ford    Theatre    (NBC)  27.3 

5  Best  of  Groucho  (NBC)  26.5 

6  This   Is  Your  Life   (NBC)  26.1 

7  I've  Got  A  Secret  (CBS)  25.5 

8  Toast  of  The  Town   (CBS)  25.4 

9  Masquerade  Party  (CBS)  24.7 
10  Justice  (NBC)  24.2 


NOTE:  The  above  figures  are  based  on  the  one  live 
broadcast  during  the  week  of  September  1-7, 
1954. 

SSC&B  Research  Report 
Covers  Tv  Market  Status 

A  STUDY  prepared  for  its  clients  by  Sullivan, 
Stauffer,  Colwell  &  Bayles,  New  York,  released 
last  week,  shows  322  tv  stations,  or  85%  of 
all  tv  stations  on  the  air,  are  located  in  233 
metropolitan  county  areas. 

The  report  was  prepared  by  Richard  Dunne, 
director  of  media  research  for  SSC&B.  and  is 
an  up-to-date  version  of  the  1953  report.  It  is 
part  of  a  continuing  study  for  clients  and  covers 
the  present  and  proposed  status  of  vhf  and  uhf. 

Shipments  of  Tv  Sets  in  July 
Exceeded  Same  Month  in  1953 

SHIPMENTS  of  tv  sets  to  dealers  for  July  were 
up  (329,574)  compared  to  those  in  June  this 
year  (297,505)  and  July  1953  (313,012), 
Radio-Electronics-Tv  Mfrs.  Assn.  reported  last 
week. 

Total  tv  sets  shipped  during  the  first  seven 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  37 


FACTS  &  FIGURES 


months  of  this  year  numbered  2,997,177,  a  drop 
from  the  3,335,262  sets  shipped  during  the  simi- 
lar 1953  period.  Seven-month  totals  sent  to 
dealers  for  1954  by  states: 


State 
Ala.  . 
Ariz.  . 
Ark.  . 
Calif. 
Colo. 
Conn. 
Del.  . 
D.  C. 
Fla.  . 
Ga.  .. 
Idaho 
III.    . . 
Ind.  . 
Iowa 
Kan.  . 
Ky.  .. 
La.  .. 
Me.  . 
Md.  . 
Mass. 


Total 

48,436 
14,091 
44,578 
215,449 
24,584 
41,756 
6,315 
18,586 
88,994 
77,043 
20,118 
184,702 
87,558 
64,502 
45,054 
32,753 
64,817 
46,289 
35,103 
83,453 


Mich   119,626 


Minn. 
Miss.  . 
Mo.  .. 
Mont. 
Neb.  . 
Nev.  . 
N.  H. 


50,114 
28,701 
83,914 
12,145 
28,337 
3,123 
14,598 


State 
N.  J.  .. 
N.  M.  .. 
N.  Y.  .. 
N.  C.  .. 
N.  D.  .. 
Ohio  .. 
Okla.  .. 
Ore.   . . . 

Pa  

R.  I.  ... 
S.  C.  .. 
S.  D.  ., 
Tenn.  .  . 
Tex.  . . . 
Utah  . .  . 
Vt.  .... 
Va. 

Wash.  .. 
W.  Va. 
Wis.  ... 
Wyo.  ... 


U.  S.  TOTAL. 

Alaska   

Hawaii   


Total 
87,686 
10,655 
286,487 
76,445 
10,401 
145,960 
41,519 
34,059 
185,733 

9,651 
41,109 

9,010 
63,887 
168,781 
10,827 

8,248 
50,694 
51,156 
34,263 
73,414 

3,780 

2,988,504 
1,650 
7,023 


GRAND  TOTAL  2,997,177 


'Dragnet/  'Howdy  Doody' 
Maintain  Leads  in  Aug.  Pulse 

LEADING  shows  in  the  Pulse  listing  for  Au- 
gust remain  NBC-TV's  Dragnet  and  Howdy 
Doody. 

Top  15  Regularly-Scheduled,  Once-A-Week  Shows 

Rating 


Aug. 

July 

Dragnet  (NBC) 

35.0 

35.4 

Toast  of  the  Town  (CBS) 

28.1 

27.9 

Best  of  Groucho  (NBC) 

26.5 

28.3 

Godfrey's  Talent  Scouts  (CBS) 

26.2 

25.3 

Public  Defender  (CBS) 

26.0 

25.2 

Ford  Theatre  (NBC) 

25.1 

26.1 

What's  My  line  (CBS) 

23.9 

25.0 

Boxing  (CBS) 

23.7 

21.4 

Burns  &  Allen  (CBS) 

23.5 

24.7 

Studio  One  Summer  Theatre  (CBS) 

23.2 

23.1 

This   Is   Your   Life  (NBC) 

23.1 

23.5 

Robert  Montgomery  (NBC) 

22.1 

Kraft  Tv   Theatre  (NBC) 

22.0 

Red  Skelton  Revue  (CBS) 

22.0 

Masquerade   Party  (CBS) 

21.9 

Our  Miss    Brooks  (CBS) 

21.9 

24.0 

Top    10    Regularly-Scheduled,  Multi-Weekly 

Shows 

Rating 

Aug. 

July 

Howdy   Doody  (NBC) 

13.5 

13.9 

Arthur    Godfrey  (CBS) 

12.0 

12.1 

Camel   News  (NBC) 

11.8 

12.1 

Search  For  Tomorrow  (CBS) 

11.3 

11.8 

Guiding  Light  (CBS) 

11.2 

11.3 

love  of  Life  (CBS) 

11.0 

10.8 

Strike  it  Rich  (CBS) 

10.3 

10.7 

Big  Payoff  (CBS) 

9.7 

9.8 

Art  Linkletter  (CBS) 

9.5 

10.1 

Tv  Top  Tunes  (CBS) 

9.4 

10.2 

Ramlow,  Nielsen  V.P.,  Dies 

FUNERAL  SERVICES  were  held  in  Milwau- 
kee Tuesday  for  Arnold  C.  Ramlow,  47,  vice 
president  of  A.  C.  Nielsen  Co.,  who  died  of 
a  heart  attack  Sept.  17.  He  had  been  associ- 
ated with  the  market  research  organization's 
food-drug  index  staff  and  the  field  and  client 
service  departments  since  1935  and  was  elected 
a  vice  president  last  year.  He  is  survived  by 
his  wife,  Melva,  and  a  daughter,  Barbara. 


TRADE  ASSNS. 


TOO  MANY  MEETINGS?  SOME  IN  INDUSTRY 
THINK  SO,  AND  STREAMLINING  MAY  RESULT 

Declining  attendance  at  NARTB  district  meetings  this  year  is  seen  as 
symptom  that  the  number  of  conventions  and  business  gatherings 
is  getting  out  of  hand.  Virginia-Carolina  delegates  urge  NARTB  to 
see  what  can  be  done. 

NARTB  may  be  running  its  last  district  meet- 
ing roundup  on  the  present  formula,  judging 
by  signs  that  began  to  appear  last  week. 

Five  NARTB  meetings  held  between  Maine 
and  Florida  have  showed  an  attendance  drop 
of  10%  from  last  year.  The  schedule  enters 
its  fourth  week  today  in  the  Mississippi  valley. 

The  falling  off  in  registration  raised  this 
question  among  many  delegates:  Are  there  too 
many  meetings  in  the  industry? 

In  the  five  district  meetings  held  thus  far, 
delegates  have  generally  indicated  the  program- 
ming was  the  most  profitable  in  the  postwar 
period.  Attendance  of  registered  delegates  in 
meeting  rooms  has  been  at  a  high  ratio  despite 
the  fact  that  three  sessions  have  been  held 
at  pleasure  spots — Lake  Placid,  N.  Y.  (Lake 
Placid  Club);  Virginia  Beach,  Va.  (Cavalier 
Hotel),  and  Daytona  Beach,  Fla.  (Daytona 
Plaza). 

At  Virginia  Beach  last  Tuesday  the  District 
4  delegates  adopted  a  resolution""  (see  text  this 
page)  calling  on  NARTB  to  study  the  whole 
meeting  problem  and  what  to  do  about  it, 
looking  toward  a  change  in  the  1955  lineup. 

That  was  the  first  open  indication  that  travel 
demands  on  the  time  of  management  are  be- 
coming unbearable  as  42  state  associations, 
BMI,  BAB,  news,  women's,  farm  directors  and 
other  groups  hold  periodical  conventions. 

Thought  has  been  given  to  a  re-grouping  of 
districts  as  well  as  a  system  of  regional  schedul- 
ing, in  addition  to  consolidation  of  BMI  and 
BAB  clinics  with  NARTB's  autumn  roundup. 

A  disturbing  feature  of  the  decline  in  at- 
tendance at  the  1954  district  meetings,  judging 
by  industry  and  NARTB  staff  comments,  is 
that  the  industry  is  facing  governmental  and 
private  pressures  to  an  extent  never  before 
experienced.  Delegates  have  left  meetings 
showing  grave  concern  over  the  basic  problems 
of  industry  survival  as  set  forth  by  NARTB 
President  Harold  E.  Fellows  and  his  staff. 

They  have  expressed  confidence  in  NARTB 
management  and  praised  President  Fellows  for 
the  aggressive  fight  the  association  is  making 
on  Capitol  Hill  and  among  governmental  and 
private  agencies  whose  activities  affect  the 
industry. 

Here  are  the  registration  figures  for  the  first 
five  meetings,  with  comparative  figures  for  last 
year  (includes  delegates,  wives  and  members 


Time-Consuming  Meets 

ADVOCATING  consolidation,  where 
possible,  of  the  many  meetings  and  con- 
ferences within  the  industry  that  impose 
a  time  drain  on  station  personnel, 
NARTB  District  4  went  on  record  last 
week  at  Virginia  Beach  with  the  follow- 
ing resolution: 

WHEREAS  great  benefits  accrue  to 
broadcasters  from  attendance  at  meet- 
ings conducted  in  the  field  by  the  various 
sales,  service  and  business  associations 
of  the  industry,  and, 

WHEREAS  the  complexity  of  the  or- 
ganizations with  which  broadcasters 
have  affiliation  results  in  an  increasingly 
large  number  of  meetings  involving  size- 
able percentages  of  station  personnel,. 

NOW  THEREFORE  BE  IT  RESOLVED 
by  the  broadcasters  of  the  Fourth 
District  of  the  NARTB  that  it  is  to  the 
best  interests  of  the  industry  that  some 
amalgamation  of  meetings  be  given  im- 
mediate consideration,  and  that  prior  to 
the  establishing  of  all  1955  meeting 
schedules,  NARTB  to  be  urged  to  co- 
ordinate needful  adjustments  with  a 
view  to  maintaining  adequate  service 
while  at  the  same  time  reducing  both 
the  frequency  and  the  variety  of  loca- 
tions of  these  meetings. 


of  the  "flea  circus" — the  group  which  makes  the 
circuit  of  meetings). 


District 

1954 

1953 

1  (New  England) 

108 

129 

2  (N.  Y.,  N.  J.) 

109 

114 

3  (Pa.,  etc.) 

121 

142 

4  (Va.,  Carolinas) 

119 

88 

5  (Fla.,  Ga.,  Ala.) 

60 

86 

Total 

517 

559 

Videodex  Top-Ten  Spot  Shows*  (Aug.  1-7) 


%  of  Tv 

#of 

#  Tv  Homes 

Name  of  Program 

Homes 

Cities 

(000's) 

1. 

1  Led  Three  Lives  (Ziv) 

23.9 

121 

8,575 

2. 

Badge  714  (NBC  Film) 

20.1 

123 

6,266 

3. 

Liberace  (Guild  Films) 

19.7 

113 

6,236 

4. 

Life  With  Elizabeth  (Guild  Films) 

16.7 

57 

3,607 

5. 

Favorite  Story  (Ziv) 

16.2 

88 

4,693 

6. 

Mr.  District  Attorney  (Ziv) 

15.9 

87 

5,628 

7. 

Annie  Oakley  (CBS-TV  Film  Sales) 

15.8 

64 

4,407 

8. 

The  Lone  .Wolf  (United  Tv  Program) 

15.5 

34 

1,273 

9. 

Cowboy  G-Men  (Flamingo  Films) 

15.4 

37 

2,434 

10. 

Janet  Dean,  R.  N.  (Motion  Pics  for  Television) 

15.1 

30 

3,236 

*  Programs  appearing  in  a  minimum  of  20  markets. 
Copyright,  Videodex  Inc. 


In  addressing  the  South  Atlantic  meetings 
President  Fellows  made  this  observation,  "There 
are  too  many  meetings  among  broadcasters. 
All  of  these  meetings  are  valuable  and  beneficial 
to  our  ever-growing  industry,  but  broadcasters 
are  becoming  nomads,  absorbing  new  ideas  but 
left  with  little  time  to  go  home  and  apply 
them." 

NARTB's  board  has  for  many  years  con- 
sidered both  ways  of  reapportioning  the  states 
into  districts  and  formulas  for  consolidation 
of  meetings. 

The  resolution  calling  for  a  onceover  of  the 
meeting  problem  developed  in  the  district  with 
the  best  relative  attendance  record  this  year — 
District  4.  The  Virginia-Carolinas  group,  tradi- 
tionally a  pace-setter  in  attacking  key  industry 
problems,  felt  something  must  be  done  to  give 
management  a  chance  to  stay  home  and  man- 
age and  also  participate  in  joint  industrywide 
and  regional  meetings. 

Resort  locales  for  three  of  the  first  five  meet- 
ings brought  an  unusually  large  registration  of 
wives.  The  flea-circus  delegations  have  been 
large  as  tv  service  companies  are  now  sending 
sales  personnel  around  the  NARTB  loop. 

Despite  the  growth  of  tv  membership  in  the 
association,  tv  delegate  registration  appears  to 
have  stayed  around  the  same  level  instead  of 
increasing. 

From  a  programming  standpoint,  the  meet- 


Page  38    •    September  27,  1954 


Broadcasting   •  Telecasting 


ings  have  provided  helpful  workshop  material 
for  both  radio  and  tv  delegates,  judging  by  re- 
action of  broadcasters  from  Maine  to  Florida, 
checked  informally  by  B«T.  Guest  broadcasters 
from  outside  the  districts  have  appeared  at 
each  meeting  to  present  practical  pointers  on 
both  radio  and  tv. 

Agendas  have  included  NARTB  staff  spe- 
cialists, headed  by  President  Fellows.  The 
headquarters  spokesmen  have  covered  top-level 
problems  of  governmental  and  private  pressures 
against  radio  and  tv  along  with  practical  dis- 
cussions dealing  with  management  operating 
details. 

Last  week  FCC  Comr.  Robert  E.  Lee  ad- 
dressed the  Virginia  Beach  meeting  (see 
stories).  The  week  before  Comr.  John  Doerfer 
spoke  at  Lake  Placid.  They  gave  their  views 
on  the  philosophy  of  regulation  and  added  some 
pointed  tips  on  what  can  happen  to  broadcasters 
if  a  small  minority  of  stations  violate  standards 
of  good  taste  or  offer  low-grade  programming. 

The  NARTB  meetings  enter  their  fourth 
week  today  as  District  6  (Ark.,  La.,  Miss., 
Term.)  meets  at  Little  Rock,  Ark.  Henry  B. 
Clay,  KWKH  Shreveport,  La.,  is  district  direc- 
tor. District  7  (Ky.,  Ohio)  meets  Thursday- 
Friday  at  Louisville.  F.  E.  Lackey,  WHOP 
Hopkinsville,  Ky.,  is  district  director. 

DISTRICT  4  MEETING 

RADIO  and  tv  broadcasters  gained  new  insight 
into  the  comparative  value  of  the  two  media, 
plus  ideas  on  how  to  use  their  facilities  effi- 
ciently, at  the  NARTB  District  4  (D.  C,  Va., 
N.  C,  S.  C.)  meeting  held  Monday-Tuesday 
at  the  Cavalier  Hotel,  Virginia  Beach,  Va. 
James  H.  Moore,  WSLS-AM-TV  Roanoke,  Va., 
presided  as  district  director. 

The  meeting  was  capped  by  an  important  ad- 
dress by  FCC  Comr.  Robert  E.  Lee,  who 
warned  that  the  '"growing  cancer"  of  pitch  and 
bait  advertising,  along  with  bad-taste  commer- 
cials, may  wreck  the  present  commercial  broad- 
cast structure  (see  story,  page  40). 

District  4  took  a  stand  against  the  growing 
number  of  industry  meetings,  urging  NARTB 
to  study  the  whole  problem  prior  to  schedul- 
ing of  the  1955  meetings.  Delegates  felt  the 
demands  on  time  of  broadcasters  are  becoming 
unbearable  as  more  and  more  meetings  are 
held.  A  resolution  to  this  effect  was  adopted  at 
the  closing  business  session  (see  text,  page  38). 

Two  industry  speakers — Robert  C.  Fehlman, 
WHBC  Canton.  Ohio,  for  radio,  and  Charles 
Vanda,  WCAU-TV  Philadelphia,  for  television 
— led  the  discussion  of  ways  to  use  the  elec- 
tronic media. 

Named  by  Director  Moore  to  the  resolutions 
committee  were  Carl  Burkland,  WAVY  Ports- 
mouth, chairman;  Gaines  Kelly,  WFMY-TV 
Greensboro,  N.  C,  and  Frank  E.  Koehler, 
WROV  Roanoke. 

J.  Frank  Jarman,  WDNC  Durham,  N.  C, 
NARTB  board  member  for  medium  stations, 
presided  at  the  Monday  morning  business  ses- 
sion. An  afternoon  radio  discussion  was  led  by 
John  F.  Meagher,  NARTB  radio  vice  president. 
Another  Monday  session  was  presided  over  by 
Lester  L.  Gould,  WJNC  Jacksonville,  N.  C, 
NARTB  small-stations  director. 

Harold  Essex,  WSJS-TV  Winston-Salem,  led 
the  tv  discussion  Tuesday.  Panel  members  in- 
cluded Carleton  Smith,  WNBW  (TV)  Wash- 
ington; Charles  Baskerville,  WNAO-TV  Raleigh; 
Tom  Chisman,  WVEC-TV  Hampton,  and 
B.  T.  Whitmire,  WFBC-TV  Greenville,  S.  C. 

The  NARTB  headquarters  team  included 
President  Harold  E.  Fellows;  Robert  K.  Rich- 
ards; Mr.  Meagher;  Ralph  W.  Hardy;  Charles 
H.  Tower;  Abiah  Church;  Fran  Riley,  and  Bill 
Carlisle. 

Other  resolutions  reaffirmed  belief  in  the  ra- 


rmm^^t  / 

FLORIDIANS  greeted  NARTB  President 
Harold  E.  Fellows,  heading  NARTB's  rov- 
ing District  meeting  troupe  at  Daytona 
Beach.  L  to  r:  W.  Wright  Esch,  WMFJ 
Daytona  Beach;  Jerry  Stone,  WNDB  Day- 
tona Beach;  C.  L.  Menser,  WJBS  Deland, 
and  Mr.  Fellows. 

dio-tv  codes  and  the  principle  of  voluntary  self- 
regulation;  warned  of  the  dangers  in  legislative 
attacks,  especially  those  affecting  advertising; 
demanded  equal  access  with  other  media  in  re- 
porting public  proceedings;  lauded  NARTB  for 
its  fight  against  restrictive  legislation  and  its 
presentation  of  the  industry's  case  before 
government  agencies;  praised  Comr.  Lee  for 
his  part  in  the  meeting,  along  with  contribu- 
tions of  Director  Moore  and  the  NARTB 
staff;  called  for  cooperation  with  NARTB  in 
its  studies  of  station  revenue;  thanked  the 
Cavalier  Hotel  and  Virginia  Beach  Chamber 
of  Commerce  for  facilities  provided  to  dele- 
gates. 

Hold  to  Rate  Scale 

Mr.  Fehlman  called  on  broadcasters  "to 
stick  to  your  rate  cards."  Every  advertiser  "is 
entitled  to  your  best  offer,"  he  said,  adding, 
"You  should  be  able  to  look  every  one  of  your 
sponsors  straight  in  the  eye."  He  advocated 
hard  radio  selling,  especially  at  the  local  level, 
and  urged  development  of  staff  enthusiasm. 

In  favoring  salaries  for  salesmen,  Mr.  Fehl- 
man said  it  provides  a  sense  of  security.  "Well- 
paid  salesmen  are  worry-free  salesmen,"  he 
said. 

Audience  ratings  aren't  what  they're  reported 
to  be,  he  declared,  and  in  any  case  are  of  more 
value  to  program  directors  than  to  salesmen. 
He  contended  use  of  ratings  leads  to  abandon- 
ment of  other  sales  tools,  and  offered  this  poser, 


"Every  sponsor  can't  have  the  best  time  on  your 
station.  In  any  case,  radio  is  too  big  to  be 
measured."  He  said  a  substantial  share  of 
radio  listening  never  shows  up  in  surveys. 
"Results  at  the  cash  register  measure  the  power 
of  an  advertising  medium,"  he  argued. 

Mr.  Fehlman  said  his  station  places  public 
service  agencies  into  its  feature  programs  along 
with  staff  personnel,  keeping  programs  more 
interesting  and  making  room  for  more  organi- 
zations. 

Mr.  Vanda,  recalling  his  former  post  at 
KNX  Los  Angeles,  said  that  in  radio  "the  big- 
gest station  was  the  best"  whereas  in  tv  "it's  the 
power  of  the  program."  He  demonstrated  ways 
of  achieving  tv  programming  effects  by  use  of 
every-day  items  found  in  the  station  or  even 
the  home. 

These  included:  35  mm  lens  for  gigantic 
effects;  reflectors  made  by  soaking  old  transcrip- 
tions in  hot  water;  black  stockings  for  a  mask 
disguise  and  other  effects;  old  auto  tubes  for 
the  famed  Willie  the  Worm  program;  fishbowls 
for  marine  scenes  of  all  kinds;  foot  powder  for 
dust  effects;  pressured  shaving  cream  for  pie- 
throwing  bits;  dry  ice  in  hot  water  for  smoke; 
house  electric  fuses  filled  with  flash  powder  for 
explosions;  black  art  card  and  glitter;  magnets; 
vertical  inverter  switch  for  upside  down  effects; 
cheap  cigar  smoke  in  front  of  lens  for  fire 
effect;  small  mirror  for  scenes  straight  up  or 
down;  3-D  effects  by  mounting  foreground 
object  in  front  of  background  photo;  prism 
lens  for  multiple  effects;  inverted  image  of 
glass  of  beer,  out  of  focus,  for  rain;  blown 
drippings  of  rubber  cement  for  cobwebs. 

DISTRICT  5  MEETING 

PUBLIC  service  programming  offers  the  key 
to  profitable  radio  station  operation,  NARTB 
District  5  (Ga.,  Ala.,  Fla.,  P.  R.)  members 
were  told  at  a  Thursday-Friday  session  at  Day- 
tona Plaza  Hotel,  Daytona  Beach,  Fla.  Presid- 
ing was  John  Fulton,  WQXI  Atlanta,  district 
director. 

Mike  Layman,  WSFC  Somerset,  Ky.,  appear- 
ing as  guest  radio  speaker,  took  the  theme 
"Never  Say  No  to  Public  Service"  and  demon- 
strated how  this  type  of  programming  has 
brought  a  37%  boost  in  WSFC  gross  in  three 
years,  accompanied  by  a  45%  boost  in  profits 
and  60%  increase  in  total  assets. 

"We  have  never  turned  down  a  legitimate 
request  for  help,"  Mr.  Layman  said.  "We  have 
been  repaid  1000-fold  in  each  instance.  Each 
investment  of  labor  and  time  resulted  in  greater 
listener  response  and  increased  loyalty.  It's 
not  always  easy,  but  public  service  program- 
ming is  the  best  way  of  insuring  that  you'll 
be  in  business  for  a  long,  long  time. 

"If  you  lost  a  cat,  mule,  dog,  bicycle,  auto, 
wife,  girdle  or  friend  and  if  you  lived  within 


FIRST-DAY  luncheon  group  at  the  Pittsburgh  NARTB  Dist.  3  meeting  Sept.  16-17 
[B*T,  Sept.  20]  (I  to  r):  Robert  Ferguson,  WTRF-TV  Wheeling,  W.  Va.;  Paul  Miller, 
WWVA  Wheeling;  Lew  Dickey,  WDTV  (TV)  Pittsburgh;  Andy  Hoffman,  WWVA; 
Walter  Patterson,  WHAR  Clarksburg,  W.  Va. 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  39 


the  broadcast  area  of  WSFC,  the  chances  are 
you  would  soon  get  it  back."  He  explained  how 
the  station  gathers  all  types  of  local  news  and 
even  gets  births  and  deaths  up  to  one  minute 
of  program  time. 

Charles  Vanda,  WCAU-TV  Philadelphia, 
was  District  5  tv  guest  speaker  (see  District  4 
story).  Taking  part  in  the  Friday  afternoon 
tv  panel  were  Glenn  Jackson,  WAGA-TV  At- 
lanta; Harold  Danforth,  WDBO-TV  Orlando; 
Charles  Kelly,  WSUN-TV  St.  Petersburg,  Lee 
Ruwitch,  WTVJ  (TV)  Miami,  and  Jan  Gilbert, 
Bryan  Houston  Inc.,  New  York. 

Members  of  the  resolutions  committee  were 
Mr.  Danforth,  chairman;  A.  D.  Willard  Jr., 
WGAC  Augusta,  and  Hugh  Smith,  WCOV 
Montgomery. 

HASTINGS  WINS  BAB 
RADIO  SALES  PRIZE 

WHDL    sales    manager  sells 

time  to  distributors  and  radio 

dealers    to    win    BAB's  first 

'best  radio  salesman  of  the 

month'  contest. 

RADIO  SETS  may  be  old  hat  to  some  people, 
but  a  30-year-old  sales  manager  of  WHDL 
Olean,  N.  Y.,  who  sold  19V2  hours  of  radio 
time  to  a  wholesale  distributor  of  radio  and  tv 
parts  and  nine  par- 
ticipating retail  deal- 
ers last  week  was 
adjudged  first-place 
winner  of  BAB's 
newly  -  inaugurated 
"best  radio  salesman 
of  the  month"  com- 
petition. 

The  winner  for 
August.  James  F. 
Hastings,  was  chosen 
because  his  task,  ac- 
cording to  BAB,  en- 
compassed "consid- 
erable ingenuity  and 
imagination  with  a  large  share  of  diligent  sell- 
ing effort."  Before  completing  his  sale,  Mr. 
Hastings  helped  organize  a  radio  dealers  asso- 
ciation in  Olean  which  meets  weekly,  and  also 
assisted  in  developing  a  new  program,  Radio 
Repair  Time,  which  is  broadcast  six  quarter- 
hours  weekly  from  1:15-1:30  p.m.  Monday 
through  Friday  and  from  6:30-6:45  p.m.  Satur- 
day for  a  minimum  of  13  weeks.  Mr.  Hastings 
subsequently  persuaded  the  Radio  Equipment 
Co.,  wholesale  radio  and  television  parts  dis- 
tributors, and  the  nine  participating  retail 
dealers  to  underwrite  the  show. 

The  program  is  designed  to  reactivate  interest 
in  the  repair  of  radio  sets.  The  show  includes 
constant  reminders — interspersed  between  pop- 
ular transcribed  musical  selections — on  the 
value  of  repairing  radio  receivers.  Names  and 
addresses  of  participating  dealers  are  rotated 
regularly,  and  the  middle  commercial  is  devoted 
to  selling  fm,  high  fidelity,  portable  sets  and 
car  radios. 

Second  and  third  place  winners  respectively 
in  the  August  competition  were  Philip  K. 
Eberly,  account  executive  at  WSBA  York,  Pa., 
who  sold  a  total  of  195  hours  to  an  automobile 
dealer,  and  Buck  Long,  salesman  at  WABB 
Mobile,  Ala.,  who  sold  a  variable  schedule  to 
an  insurance  agency. 

Salesmen  at  BAB's  member  stations  are 
eligible  to  compete  in  the  monthly  contest. 
The  deadline  is  the  10th  of  the  month  follow- 
ing the  consummation  of  the  sale.  Nominations 
should  be  sent  to  BAB,  270  Park  Ave.,  N.  Y. 


FCC  COMR.  LEE  ADVISES  BROADCASTERS 
TO  CLEAN  OWN  HOUSE  TO  AVOID  CONTROLS 

Commissioner  tells  NARTB  District  4  that  he  believes  governmental 
controls  are  not  conducive  to  best  radio-tv  service.  However,  he 
recounts  reports  of  abuses  that  could  invite  federal  intervention. 


MR.  HASTINGS 


ONE  YEAR  of  FCC  experience  has  convinced 
its  newest  member,  Comr.  Robert  E.  Lee,  that 
broadcasters  must  find  a  way  to  clean  their 
own  house  or  the  sins  of  the  few  will  bring 
"the  walls  of  the  temple  crumbling  down  on 
the  heads  of  the  vast  majority  of  this  great 
industry." 

Comr.  Lee  believes  just  as  firmly  that  the 
American  public  will  get  better  radio-tv  serv- 
ice through  competitive  broadcasting  than  by 
imposition  of  more  controls.  He  set  forth  his 
convictions  last  Tuesday  in  an  address  to 
NARTB  District  4  at  Virginia  Beach,  Va. 

Taking  a  firm  stand  in  favor  of  the  free 
enterprise  system,  Comr.  Lee  spoke  bluntly  and 
paternally  about  the  offensive  practices  of  a 
small  minority  of  broadcasters  and  listed  some 
of  the  results  of  a  personal  scanning  of  the 
radio-tv  programming  spectrum. 

He  found  some  things  that  worried — even 
irritated  him.  These  included  over-commer- 
cialism in  some  cases,  pitch  advertising  in 
others,  and  finally  evidence  of  a  "growing  can- 
cer" in  the  form  of  advertising  in  bad  taste. 

All  these  inspired  one  of  the  soundest  gov- 
ernmental spankings  broadcasters  could  recall. 

Principal  conclusions  drawn  by  Comr.  Lee 
from  his  12-month  Commission  career  follow: 

•  Federal  regulation  should  keep  pace  with 
radio-tv  industry  progress  to  permit  such  new 
developments  as  color  television. 

•  An  FCC  permit  properly  offers  no  guar- 
anty of  financial  success;  there  is  no  place  for 
federal  subsidies  in  the  competitive  broad- 
casting world. 

•  The  Commission  has  ample  power  to  regu- 
late networks,  leaving  no  need  for  passage  of 
network-control  legislation. 

•  Radio-tv  must  have  equality  with  the  press 
in  reporting  public  proceedings,  aside  from  re- 
quirements of  decorum  and  justice;  electronic 
reporting  encourages  objective  reporting  by 
the  press. 

•  No  discrimination  should  be  permitted 
against  newspaper  applicants  for  FCC  permits. 

•  Disc  jockeys  are  "notable  offenders"  in 
over-crowding  of  commercials. 

•  "A  large  percentage  of  the  broadcast  day 
apparently  does  not  need  a  live  announcer  since 
the  advertisements  are  recorded  and  the  records 
are  not  announced." 

•  "As  far  as  I  am  concerned  the  pitchmen 
...  do  not  belong  on  the  air." 

•  Plan  of  local  or  regional  clearance  of  ad- 
vertising, such  as  a  Better  Business  Bureau, 
"might  tend  to  bar  access  to  the  fly-by-night 
and  swift-moving  shakedown  artist." 

•  A  very  small  minority  endangers  "the 
greatest  system  of  free  broadcasting  in  the 
world." 

In  his  barbed  comments  on  broadcast  adver- 
tising standards,  Comr.  Lee  pointed  to  the 
"prevalent  practice"  of  turning  up  volume 
during  commercials  "lest  the  deafest  member 
of  the  audience  fail  to  note  that  Smiling  Joe's 
appliance  store  is  practically  giving  away  tele- 
vision sets."  He  cited  examples  of  bait  adver- 
tising, including  a  complaint  made  to  Federal 
Trade  Commission  than  an  unhappy  sewing 
machine  buyer  was  "beat  and  kicked"  by  hood- 
lums. This  was  one  of  173,000  complaints  on 
radio  and  60,000  on  tv  advertising  made  in  a 
year,  of  which  10,000  were  marked  for  "legal 


or  corrective  action."  He  added  there  was  no 
special  significance  in  these  figures  since  large 
portions  of  the  10,000  could  deal  with  a  few 
incidents. 

As  to  bad  taste  in  advertising,  he  said  he 
could  not  "ignore  repeated  violations  of  ac- 
ceptable standards  and  I  do  not  think  that  a 
sweating  armpit  in  obvious  need  of  deodorant 
or  a  hairy  leg  in  need  of  depilatory  meets  the 
public  interest,  convenience  or  necessity." 

Comr.  Lee  said  FCC  is  using  "old  regu- 
lations to  fit  new  developments"  whereas  it 
should  revamp  "the  old  to  meet  present  day 
requirements."  He  added,  "There  are  those 
in  the  broadcast  industry  today  who  believe 
the  Commission  should  attach  guarantees  of 
financial  success  to  authorizations  which  are 
issued." 

FCC,  he  said,  tries  to  operate  on  "a  fairly 
solid  middle  ground"  between  "those  who 
would  adopt  complete  jungle  warfare  through 
no  regulation  and  control  to  those  who  advo- 
cate government  ownership."  He  warned  that 
"once  subsidy  creeps  in,  it  never  creeps  out". 

Since  government  intervention  into  economic 
problems  is  repugnant  to  him,  Comr.  Lee  said, 
"the  price  we  pay  is  too  high"  if  to  save  a  few 
citizens  from  financial  loss  "we  get  another 
government  nose  under  another  government 
tent."  He  summed  up  his  concept  of  FCC's 
role  as  "one  of  protecting  the  spectrum  in  the 
public  interest"  by  a  "minimum  of  regulation." 

Going  into  the  legislation  situation,  he  said 
the  plan  to  move  all  tv  into  uhf  makes  about 


COMR.  LEE 

as  much  sense  as  trying  to  move  all  the  people 
in  the  U.  S.  to  Alaska  to  cure  that  area's  eco- 
nomic ills.  The  proposal  to  declare  a  tv  freeze 
drew  similar  criticism. 

He  contended  "as  an  old  arm  of  the  Con- 
gress myself"  that  searching  inquiry  is  needed 
to  show  the  need  or  lack  of  need  for  legisla- 
tion, referring  to  the  upcoming  network  probe 
and  the  demand  for  network  regulation.  He 
felt  this  study  will  show  legislation  is  not  needed 
and  at  the  same  time  bring  correction  of  prac- 
tices not  now  in  the  public  interest.  He  voiced 
"complete  confidence"  in  the  Senate  Commit- 
tee and  "the  excellent  staff  recruited  for  this 
investigation." 

Neither  the  present  FCC  nor  its  predecessor 


Page  40    •    September  27,  1954 


Broadcasting    •  Telecasting 


e\ng  do 


Hi 


ed  in 


COMBINED  CHARLOTTE-FLORENCE 

1954  MARKET  DATA 
100  UV/M  AREA  UNDUPLICATED 


Number  of  Counties 
Population 
Families 

Urbanized  Population 
%  Urbanized 
Effective  Buying  Income 
Total  Retail  Sales 
Food  Store  Sales 
Genera/  Mdse.  Sales 
Furniture  Store  Sales 
Automotive  Store  Sales 
Drug  Store  Sales 
Gross  Farm  Income 
Consumer  Spending  Units 


67 

3,375,200 
847,000 
1,199,400 
37.3 

$3,596,268,000 
$2,451,499,000 
$565,909,000 
$305,551,000 
$153,312,000 
$547,335,000 
$66,235,000 
$560,559,000 
998,000 


with  2  great  area  stations 


Source:  1954  SALES  MANAGEMENT. 
Areas  normalized  to  county  lines  Seven 
overlapped  counties  figured  only  once. 


Now  advertisers  can  develop  a  new,  one-two  punch  to 
sell  the  TV-conscious  Carolinas  as  Jefferson  Standard 
opens  a  second  top-power,  VHF  area  operation  with 
transmitter  located  in  Florence,  South  Carolina. 

WBTW  will  debut  as  a  mature  station  fortified  with 
WBTV  experience,  WBTV-trained  management  and 
staff,  top  equipment  and  facilities,  and  a  ready-made 
audience  of  100,000  set-owning  families.  Rapid 
growth  is  assured  because  WBTW  has  the  only 
VHF  allocation  in  a  75  mile  radius.  Its  projected  100 


uv/m  contour  embraces  an  area  with  1,000,000 
people  and  effective  buying  income  nearing  $1  billion. 

Together  WBTV  and  WBTW  create  a  television 
market  comparable  to  the  8th  largest  in  the  nation. 
Choice  time  franchises  on  WBTW  are  rapidly  being 
taken.  For  best  remaining  availabilities  contact  your 
nearest  office  of  CBS-Television  Spot  Sales  today. 

The  Television  Services  of 
JEFFERSON  STANDARD  LIFE  INSURANCE  COMPANY 

Represented  Nationally  by  CBS  TV  Spot  Sales 


Broadcasting 


Telecasting 


September  27,  1954    •    Page  41 


250  W  OPERATORS  FORM  ASSOCIATION 


Federal  Radio  Commission  has  favored  Con- 
gressional authority  to  regulate  networks,  he 
said.  FCC  rules  can  be  amended,  if  necessary 
to  keep  the  relationship  between  stations  and 
program  source  within  the  public  interest. 

Comr.  Lee  said  networks  compete  with  other 
media  and  national  spot,  with  the  total  radio-tv 
share  of  the  advertising  dollar  less  than  20%. 
He  described  printed  media  as  "the  dominant 
industries." 

He  suggested  that  passage  of  network  legisla- 
tion likely  would  have  to  include  advertising 
agencies,  talent  agencies,  program  packagers, 
motion  picture  companies  and  others.  "Any 
other  course  would  be  inequitable  and  unfair," 
he  contended. 

"Regulation  dictated  by  public  opinion  is 
far  more  effective  than  governmental  regula- 
tion," he  argued.  "The  viewing  and  listening 
American  public,  in  the  last  analysis,  has  al- 
ways been  the  best  judge  and  jury  in  regulating 
a  competitive  industry."  Should  more  control 
be  deemed  necessary  there  will  be  65  regional 
and  local  networks  as  well  as  national  networks, 
he  said,  and  temporary  controls  invariably  have 
"a  tendency  to  become  permanent."  Moreover 
they  breed  additional  controls,  inviting  evasion 
with  all  its  evils,  he  continued. 

Every  business  has  its  failures,  with  survivors 
continuing  "to  furnish  their  superior  services," 
according  to  Comr.  Lee.  "However,  this  is  a 
dynamic  business  and  today's  survivor  may  be- 
come tomorrow's  failure  unless  he  maintains 
a  sufficiently  high  standard  of  programming  to 
attract  and  hold  his  audience.  The  American 
people  are  assured  of  better  program  fare  by 
the  ever-changing  demands  of  competition  than 
can  ever  be  provided  by  additional  controls." 

Going  into  radio-tv  reporting,  he  said,  "I 
believe  in  not  only  the  broadcasting  but  the 
telecasting  of  any  important  event  covered  by 
the  press."  He  conceded  the  need  for  public- 
interest  precautions.  As  to  the  rights  of  news- 
paper applicants,  he  said  94  newspapers  operate 
tv  stations  in  their  cities  and  19  newspaper  in- 
terests have  stations  in  other  cities.  He  took  a 
flat  stand  in  opposition  to  discrimination  against 
newspaper  applicants,  with  each  case  to  be 
judged  on  its  merits. 

Comr.  Lee  lauded  the  NARTB's  radio  and 
tv  codes,  regretting  "there  are  always  the  few 
who  refuse  to  abide  by  the  high  standards  which 
govern  the  majority."  He  added,  "You  know 
and  I  know"  some  code  provisions  "are  not 
being  adhered  to  by  some  segments  of  the 
industry." 

He  explained  how  he  made  his  own  study, 
describing  results  as  follows: 

"Over  a  period  of  18  hours  of  the  day  over 
a  several-day  period  I  found  an  average  of  19 
commercials  an  hour  and  an  average  duration 
of  a  minute-and-a-half.  The  average  hour  was 
composed  of  over  40%  of  time  devoted  to 
commercials  as  compared  with  less  than  60% 
of  time  for  entertainment,  which  by  the  way, 
radio-wise  was  over  90%  recorded  and  less 
than  10%  live." 

Tv  Board,  Networks  Meet 

NARTB's  Television  Code  Review  Board  will 
meet  with  top  network  executives  during  its 
regular  quarterly  meeting  today  (Monday)  and 
tomorrow  at  New  York's  Ambassador  Hotel, 
John  E.  Fetzer,  WKZO-TV  Kalamazoo,  chair- 
man, said  last  week. 

Members  are  J.  Leonard  Reinsch,  WSB-TV 
Atlanta,  co-chairman;  Mrs.  A.  Scott  Bullitt, 
KING-TV  Seattle;  William  B.  Quarton,  WMT- 
TV  Cedar  Rapids;  Richard  Shafto,  WIS-TV 
Columbia,  S.  C.  Others  to  attend  are  NARTB's 
Robert  K.  Richards,  administrative  vice  presi- 
dent; Thad  H.  Brown  Jr.,  tv  vice  president; 
Edward  H.  Bronson,  tv  code  affairs  director. 


Community  Broadcasters  Assn. 
will  seek  FCC  approval  of 
boost  to  1  kw  for  the  low- 
power  stations.  F.  Ernest  Lack- 
ey is  spearheading  the  project. 

FORMATION  of  the  Community  Broadcasters 
Assn. — whose  avowed  objective  is  to  persuade 
the  FCC  to  allow  250  w  local  am  stations  to 
raise  their  power  to  1  kw  [Closed  Circuit,  Aug. 
30] — was  announced  last  week. 

The  announcement  followed  a  two-day  meet- 
ing in  Washington  to  discuss  the  results  of  a 
pilot  three-channel  study  made  by  Washington 
consulting  engineer  T.  A.  M.  Craven,  former 
FCC  commissioner.  The  group  also  met  with 
Howard  J.  Schellenberg  Jr.,  Washington  at- 
torney. 

F.  Ernest  Lackey,  WHOP  Hopkinsville,  Ky., 
is  acting  chairman  of  the  working  group.  Others 
who  participated  in  last  week's  meeting  were 
Fred  Weber,  WFPG  Atlantic  City,  N.  J.; 
Robert  Mason,  WMRN  Marion,  Ohio;  Sherman 
Marshall,  WOLF  Syracuse,  N.  Y.,  and  Merrill 
Lindsay,  WSOY  Decatur,  111.  Mr.  Lackey  is 
acknowledged  to  be  the  sparkplug  of  the  CBA's 
formation.  He  is  NARTB  District  7  director, 
and  is  a  past  president  of  the  Kentucky  Broad- 
casters Assn. 

The  preliminary  study  showed,  it  was  reported, 
that  there  would  be  no  nighttime  interference 
to  any  regional  or  clear  channel  station  if  local 
stations  boosted  power  to  1  kw.  It  also  showed, 
it  was  said,  that  only  10%  of  the  stations  on 
adjacent  frequencies  would  suffer  interference, 
ranging  from  slight  for  the  most  part  to  severe 
in  some  few  instances. 

The  present  rules  use  a  1:1  ratio  of  desired 
to  undesired  signal  strength  as  a  basis  for  pro- 
tecting adjacent  channel  stations  from  inter- 
ference. This  is  also  used  as  a  basis  in  inter- 
national agreements  (NARBA,  for  example). 
Present  rules  now  protect  all  stations  to  their 
500  uv/m  contour,  with  some  exceptions.  They 
also  specifically  limit  Class  IV  stations  to  250 
w  in  power. 

The  Class  IV  frequencies  are  1230  kc,  1240 


JUDGE  Justin  Miller  (I),  former  president 
and  chairman  of  the  board  of  NARTB  and 
newly  re-elected  president  of  the  National 
Conference  on  Citizenship,  greets  Joe 
Gerdes  (c)  one  of  the  four  winners  of  the 
1954  Voice  of  Democracy  contest,  and  his 
father,  Dr.  Joseph  Gerdes  of  Harrisburg, 
Pa.  Young  Gerdes  delivered  his  prize- 
winning  script  before  the  eighth  annual 
Citizenship  Conference  in  Washington. 


kc,  1340  kc,  1400  kc,  1450  kc,  and  1490  kc. 
There  are  about  960  stations  operating  on  those 
channels,  the  CBA  group  estimated. 

If  a  substantial  number  of  local  stations  join 
the  organization,  a  full-fledged  study  will  be 
made  and,  based  on  these  results,  a  petition 
will  be  filed  with  the  FCC  to  revise  rules  and 
standards  to  permit  local  stations  to  use  1  kw 
of  power,  it  was  stated. 

In  addition  to  the  working  group,  the  fol- 
lowing have  officially  allied  themselves  with 
the  new  organization — all  contributing  $100  to 
bear  initial  organizing  costs: 

Lee  Little,  KTUC  Tucson,  Ariz.;  James 
Woodruff,  WGPC  Albany,  Ga.;  Clair  McCol- 
lough,  WGAL  Lancaster,  Pa.;  Jay  Wagner, 
WLEC  Sandusky,  Ohio;  Oliver  Keller,  WTAX 
Springfield,  III.;  Si  Goldman,  WJTN  James- 
town, N.  Y.;  Les  Gould,  WJNC  Jacksonville, 
N.  C;  Lou  Lingner,  WFFM  Lewisburg,  Term.; 
John  Fetzer,  WJEF  Grand  Rapids,  Mich.; 
Pierce  Lackey,  WPAD  Paducah,  Ky.;  Don 
Menke,  WEOA  Evansville,  Ind.;  Jerry  Boyd, 
WPAY  Portsmouth,  Ohio;  Gene  Trace,  WBBW 
Youngstown,  Ohio;  Ed  Kobak,  WTWA 
Thompson,  Ga.;  Jim  Howe,  WIRA  Fort  Pierce, 
Fla.,  and  Virginia  Bennett,  WIZE  Springfield, 
Ohio. 

RETMA  to  Continue 
Fight  for  Tax  Relief 

AN  INDUSTRY  drive  for  excise  tax  relief  on 
radio-tv  receivers  which  bogged  down  in  the 
last  congress  will  be  renewed  this  January  when 
the  new  congress  convenes. 

The  Radio-Electronics-Tv  Mfrs.  Assn.'s  board 
approved  this  action  at  its  final  session  Thurs- 
day of  a  three-day  fall  conference  held  at  the 
Roosevelt  Hotel  in  New  York. 

In  the  last  congress,  RETMA's  President 
Glen  McDaniel  in  appearances  before  the 
Senate  Finance  Committee  asked  for  reduc- 
tions— elimination  of  the  10%  excise  levy  at 
the  manufacturing  level  on  all  color  sets  and  a 
cutting  of  the  present  10%  tax  to  5%  on  all 
radio  and  black-and-white  tv  receivers.  While 
failing  to  obtain  the  committee's  approval,  Mr. 
McDaniel  was  assured  by  Chairman  Eugene 
Millikin  (R-Colo.)  that  RETMA's  bid  would 
be  reconsidered  in  1955  when  the  committee 
expects  to  review  excise  tax  levies  again. 

The  board  also  approved  a  Federal  Civil  De- 
fense Administration  request  that  RETMA  co- 
operate with  it  and  the  Atomic  Energy  Com- 
mission in  this  spring's  series  of  tests  at  the 
Nevada  Atomic  Proving  Grounds.  Member 
firms  will  be  prevailed  upon  to  provide  certain 
equipment — particularly  all  kinds  of  communi- 
cations equipment — for  tests  in  an  attempt  to 
measure  the  extent  of  damage  from  nuclear 
explosions. 

In  other  actions,  the  board  approved  its 
Technical  Products  Division  and  Electronics 
Industry  Committee  proposal  to  expand  its 
engineering  operations  by  specifying  a  staff  man 
to  devote  most  of  his  time  to  military  needs; 
approved  plans  to  revise  and  re -print  a  RETMA- 
Better  Business  Bureau  booklet  (now  outdated) 
on  "What  You  Should  Know  About  the  Pur- 
chase and  Service  of  Tv  Receivers";  indicated 
approval  upon  but  deferred  a  final  decision 
until  its  Chicago  Nov.  16-18  meeting  of  a  pro- 
posed film  on  servicing  tv  receivers;  heard  a 
report  from  its  committee  working  on  spurious 
radiations,  and  approved  applications  of  1 1  new 
members. 

The   association's   Set   Division  Executives 


Page  42    •    September  27,  1954 


Broadcasting   •  Telecasting 


The  "Barclay  Russell  Show"  -  another  reason  why 
The  Southwest  listens  to  WOAI! 


Radio's  terrific  for  early  morning  selling  in  Texas 

.  .  .  and  tops  on  WOAI.  Here's  why! 

Every  morning,  Monday  through  Friday, 

from  7:15  to  9:00  A.M.,  it's  time  for 

the  most-listened-to  personality  in  South  Texas — 

WOAI's  Barclay  Russell.  Barclay  has  been 

a  favorite  in  Southwest  early  morning  radio 

for  years.  And  now,  on  WOAI's  50,000  watt 

clear  channel  he  puts  on  the  kind  of 

easy-to-listen-to  morning  show  that  Texans  love. 

The  best  in  music,  weather  by  nationally 

famous  Henry  Howell,  time,  news  .  .  . 

all  put  together  in  the  wonderful  Barclay  Russell 

style  .  .  .  add  up  to  great  selling  for 

your  product.  Rates  are  attractively  low 

for  such  a  Texas-size  package. 

Better  check  with  Petry  or  WOAI  Radio  fast. 


WOP  I 


"The  most  powerful  advertising 
influence  in  the  great  Southwest" 

1200  on  every  dial 
50.000  watts  clear  channel 
San  Antonio.  Texas 
NBC  Affiliate 

represented  by  Edward  Petry  &  Co.,  Inc. 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  43 


TRADE  ASSNS 


NETWORKS 


Committee  announced  a  new  awards  program 
which  will  go  into  effect  next  year.  Awards 
will  be  made  in  three  separate  categories — 
manufacturing,  distributing  and  on  the  dealer 
level — for  the  "most  outstanding  job"  in  mer- 
chandising, sales  and  sales  promotion  and  ad- 
vertising. Recognition  will  be  for  1955  and  the 
awards  presented  in  June  1956  at  RETMA's 
annual  convention. 

The  set  committee  also  announced  these  new 
appointments:  L.  W.  Teegarden,  RCA  executive 
vice  president,  succeeding  J.  B.  Elliott  as  direc- 
tor and  committee  member;  Ernie  Alschuler, 
president,  Sentinel  Radio  Corp.,  to  committee; 
L.  G.  Haggerty,  Capehart-Farnsworth  Co. 
president,  to  committee  succeeding  Fred  D. 
Wilson,  former  Capehart  president  and  now 
IT&T  vice  president;  William  H.  Kelley,  Allen 
B.  DuMont  Labs  vice  president,  as  chairman  of 
the  RETMA  Sports  Committee.  Latter  appoint- 
ment was  announced  by  Robert  S.  Alexander, 
chairman  of  the  set  division  group. 

RETMA  also  decided  to  again  share  costs  of 
the  1954-55  Voice  of  Democracy  contest  with 
NARTB  and  the  U.  S.  Chamber  of  Commerce 
and  to  again  donate  tv  or  radio  sets  to  52  state 
and  territorial  winners. 

Idaho  Broadcasters  Assn. 
Plans  Fourth  Annual  Meet 

FOURTH  annual  meeting  of  the  Idaho  Broad- 
casters Assn.  will  be  held  Oct.  1-2  at  Shore 
Lodge  in  McCall,  Idaho,  Edward  Hurt,  associa- 
tion president  and  president  of  KFXD  Nampa, 
has  announced.  Guest  speaker  will  be  Hugh 
Feltis,  radio  and  tv  consultant,  who  will  dis- 
cuss "How  Radio  and  Tv  Live  Together."  In 
addition,  two  panels  will  discuss  "Radio's  Con- 
quest for  1955  Advertising  Dollars"  and  "How 
Can  Radio  and  Tv  Better  Serve  Idaho's  Political 
Candidates  and  the  People  They  Serve?"  Panel 
moderators,  respectively,  will  be  Earl  Glade 
Jr.,  associate  manager  of  KDSH  Boise,  and 
Walter  Wagstaff,  general  manager  of  KIDO- 
AM-TV  Boise. 

Employer-Employe  Unit  Named 

NARTB  has  named  Robert  D.  Swezey,  WDSU- 
AM-TV  New  Orleans,  as  chairman  of  its  Em- 
ployer-Employe Relations  Committee. 

Serving  with  him  will  be  (radio  members) 
Herbert  E.  Evans,  WRFD  Worthington,  Ohio; 
S.  R.  Sague,  WSRS  Cleveland  Heights,  Ohio;  Cal- 
vin J.  Smith,  KFAC  Los  Angeles;  C.  L.  Thomas, 
KXOK  St.  Louis;  and  (tv  members)  Leslie  C. 
Johnson,  WHBF-TV  Rock  Island,  111.;  Philip  G. 
Lasky,  KPIX  (TV)  San  Francisco;  Herbert  R. 
Ohrt,  KGLO-TV  Mason  City,  Iowa,  and  Donald 
W.  Thornburgh,  WCAU-TV  Philadelphia. 

Network  representatives  on  committee  will  be 
John  Clifford,  NBC;  William  Fitts,  CBS:  E.  M. 
Johnson,  MBS;  Paul  O'Friel,  DuMont,  and  Morti- 
mer Weinback,  ABC. 

Fitzsimonds  Heads  Dist.  11 

NEW  DIRECTOR  of  NARTB's  District  11  is 
F.  E.  Fitzsimonds, 
KFYR-AM-TV  Bis- 
marck, N.  D.  C.  E. 
Arney  Jr.,  NARTB 
secretary  -  treasurer, 
announced  Mr.  Fitz- 
simonds' election  last 
week. 

The  new  District 
1 1  director  will  head 
the  region  compris- 
ing Minnesota  and 
North  and  South 
Dakota.  The  election 
was  held  after  John 
F.  Meagher  resigned 
as  District  11  director  to  become  vice  presi- 
dent in  charge  of  radio  (am-fm)  for  NARTB. 


MR.  FITZSIMONDS 


KEY  OFFICERS,  OTHERS  FIRED 
AS  ECONOMY  WAVE  HITS  ABC 

Two  vice  presidents  and  at  least  50  other  executives  and  employes 
are  forced  out  by  general  belt-tightening.  It's  a  simple  matter  of 
'dollars  and  cents'  in  the  words  of  a  remaining  executive. 


IN  ONE  of  the  most  slashing  cutbacks  in 
recent  network  history,  ABC  last  week  tight- 
ened its  purse  strings  with  "a  series  of  execu- 
tive promotions  and  departmental  consolida- 
tions" that  squeezed  out  more  than  a  dozen 
high-echelon  officials  plus  other  employes  ex- 
pected to  raise  the  overall  toll  to  half  a  hun- 
dred or  more. 

A  high-placed  remaining  top  executive  at- 
tributed the  move  strictly  to  "dollars-and-cents 
reasons"  casting  no  reflection  on  the  abilities  of 
the  victims. 

Headed  by  two  vice  presidents,  the  list  of 
persons  authoritatively  reported  "out"  as  a  re- 
sult of  the  sudden  realignment — whose  promo- 
tions and  consolidations  were  announced  by 
President  Robert  E.  Kintner  on  Tuesday  with- 
out reference  to  departing  personnel — ranged 
through  virtually  all  departments  of  ABC  net- 


to  reach  50  to  60.  Severance  pay  was  provided, 
it  was  reported,  and  the  ABC  personnel  depart- 
ment was  said  to  be  undertaking — and  in  some 
cases  already  to  have  succeeded— in  finding 
new  jobs  for  leaving  personnel. 

In  the  reshuffling,  some  form  of  which  had 
been  forecast  intermittently  since  shortly  after 
ABC  merged  with  United  Paramount  Theatres 
in  February,  1953,  John  Daly,  vice  president 
for  tv  news,  special  events  and  public  affairs, 
was  put  in  charge  of  a  new  news  and  special 
events  department  created  by  consolidating  de- 
partments formerly  operated  separately  for  the 
radio  and  tv  networks. 

Thomas  Velotta,  who  has  been  vice  presi- 
dent in  charge  of  news  and  special  events  for 
the  radio  network,  was  named  vice  president 
and  administrative  officer,  under  Mr.  Daly,  in 
the  combined  radio-tv  news  and  special  events 


MR.  DALY 


MR.  ACCAS 


MR.  VELOTTA  MR.  DURGIN  MR.  LEWINE 


work  operations:  programming,  sales,  station 
relations,  legal,  news,  network  film  activities, 
accounting,  advertising,  promotion,  and  pub- 
licity. 

Those  resigning  included: 

Alexander  Stronach  Jr.,  vice  president  in 
charge  of  the  ABC  tv  network,  understood  to 
be  the  only  one  slated  for  replacement. 

Charles  Underhill,  vice  president  in  charge 
of  the  tv  program  department. 

Charles  Holden,  assistant  national  director 
of  tv  programming. 

John  Pacey,  director  of  public  relations  and 
special  features. 

Mitchell  DeGroot,  advertising  and  promotion 
director. 

William  A.  Wylie,  manager  of  the  station 
relations  department. 

William  M.  Materne,  assistant  tv  network 
sales  manager. 

Donald  G.  Buck,  director  of  operations  for 
sales  and  traffic. 

Walter  C.  Tepper,  chief  accountant. 

Robert  Holland,  in  film  editing  and  related 
work. 

Spencer  Schiess,  in  office  managerial  duties 
in  station  relations. 

Raphael  Scobey,  legal  department. 

Claire  Wirth  and  John  Dullighan,  of  tv 
news. 

Mae  Dehn  and  Karl  Gericke,  tv  programs. 

These  were  reported  to  include  the  majority 
of  executives  being  released,  but  with  secre- 
taries and  other  assistants  left  jobless  as  a 
result  of  these  curtailments  the  overall  number 
of  departing  executives  and  aides  was  expected 


department.  This  new  unit  also  includes  re- 
ligious and  educational  programming,  headed 
by  Ruth  Trexler  as  executive  producer  in  these 
fields. 

Robert  F.  Lewine,  eastern  program  director 
for  ABC-TV,  was  named  director  of  the  ABC- 
TV  network  program  department — a  post  whose 
duties,  authorities  said,  he  had  been  discharg- 
ing to  a  considerable  degree  in  his  role  as 
eastern  program  director. 

Don  Durgin,  director  of  network  tv  sales 
development,  was  appointed  director  of  sales 
development  and  research  for  both  ABC  Radio 
and  ABC-TV. 

Gene  Accas,  director  of  sales  promotion  for 
the  radio  network,  was  put  into  the  directorship 
of  a  newly  formed  department  encompassing 
advertising,  promotion  and  publicity  for  both 
radio  and  television.  Thus  he  takes  over  from 
Mr.  Pacey  as  director  of  public  relations  and 
special  features  and  from  Mr.  DeGroot  as 
director  of  advertising  and  promotion.  Struc- 
turally, it  was  said,  the  consolidation  of  adver- 
tising, promotion  and  publicity  activities  is 
substantially  the  same  as  that  which  prevailed 
before  these  functions  were  split  for  radio  and 
tv  last  year. 

Meanwhile,  it  was  learned  that  Alfred  R. 
Beckman,  national  director  of  the  station  re- 
lations departments  (radio  and  tv),  will  be 
named  director  of  the  tv  station  relations  de- 
partment, and  Charles  Godwin,  who  has  been 
functioning  as  assistant  to  Ernest  Lee  Jahncke 
Jr.,  ABC  vice  president  and  assistant  to  the 
president,  will  be  appointed  director  of  the 


Page  44 


September  27,  1954 


Broadcasting 


Telecasting 


PERFOPMANCE- 
mrPPOMfflS 


For  instance: 

In  Rockland,  Maine,  65  miles  distant,  93%  "good  to  excellent' 
In  Waterville.  Maine,  69  miles,  94%  "good  to  excellent". 
In  Rumford,  Maine,  65  miles,  74%  "good  to  excellent". 
In  Littleton,  N.  H.,  90  miles,  70%  "good  to  excellent". 
In  Sanford,  Maine,  30  miies.  94%  "good  to  excellent". 


Since  the  start  of  regular  telecasting  on 
December  20,  1953  WCSH-TV  has  been 
proving  to  clients  and  viewers  alike  that 
it  provides  effective,  reliable  service  to  the 
123,700  TV-equipped  homes  (August  1  cir- 
culation estimate)  in  the  14-county  (Maine 
and  New  Hampshire)  Portland  trading  area. 

SPOT  CHECKS  MADE  IN  A  BALLOT 
STUDY  IN  COMMUNITIES  FRINGING 
THIS  MARKET  REGION  ESTABLISH 
THIS  AS  FACT. 


WCSH-TV  carefuily  has  developed  ac- 
ceptance of  Channel  6  by  the  viewers  of 
its  area  by  programming  to  their  local 
interests  and  needs. 

IT  IS  THE  EXCLUSIVE  NBC  STATION  FOR 
THE  REGION. 

Conclusive  proof  of  performance  lies  in 
results,  as  attested  by  the  more  than  125 
adverlisers  who  have  used  WCSH-TV  and, 
finding  it  productive,  have  renewed  their 
accounts. 

WE  REPEAT— TO  REACH  THE  TV  HOMES 
IN  THE  PORTLAND,  MAINE  MARKET  AREA, 
WCSH-TV  IS  YOUR  BEST  DEAL.  WE  CAN 
PROVE  IT! 


100,000  watts  full  power  on 
Channel  Six 


WCSH-TV 


CHANNEL  6     ★     PORTLAND,  MAINE 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  45 


PUBLIC  SERVICE! 


and 

STILL  DOin G  THE  REAL  JOB 
FOR  THE  RDUERTISER  . . . 


Jl.  S.  TViUtot    WCKY  CINCINNATI 


TRAILER 

Disney  clips  promote 
ABC-TV's  'Disneyland' 


ABC-TV,  preparing  for  next  month's  Dis- 
neyland tv  debut,  wanted  a  promotion  film 
that  was  animated — naturally  Disney-ani- 
mated. 

Inquiries  were  made  of  the  Disney  studios 
in  Hollywood  with  the  most  prohibitive  ans- 
wer imaginable:  too  expensive.  But  at  that 
point  the  Disney  staff  working  with  the  net- 
work's Mitchell  DeGroot,  then  ABC-TV 
director  of  advertising  and  promotion, 
struck  on  an  idea. 

Why  not  burrow  through  Disney's  welter 
of  filmed  cartoons,  select  those  which  have 
some  "time"  sequence,  attach  the  frame 
promoting  the  tv  show,  dub  in  a  network 
announcer's  voice  at  the  tail  end  and  then 
print  the  whole  thing  for  television  use? 
This  procedure  was  followed,  and  the  20- 
second  film  now  being  spotted  around  the 
country  (  ABC-TV's  five  owned  and  operated 
stations  as  well  as  some  80  affiliates  have 
prints)  was  the  result. 

Originally,  three  sets  of  film  sequences 
(five  sequences  in  each  set)  were  made  at 
Disney  Studios.  The  first  was  aired  for  about 
a  month  after  July  15,  noting  that  "Walt 
Disney  is  up  to  something  big  on  ABC-TV," 
the  second  telecast  after  Aug.  15  used  the 
same  slogan  with  "this  fall"  added,  and  the 
third,  which  is  underway  now,  is  similar  with 
the  day  and  date  of  the  show  added.  The 


five  sequences  now  being  used  to  herald  the 
Oct.  27  debut  include  Pluto,  Snow  White, 
March  Hare  (from  "Alice  in  Wonderland"), 
Monstro  the  Whale  (from  "Pinnochio")  and 
Mickey  Mouse. 

The  March  Hare  sequence,  illustrated 
herewith,  opens  with  a  close-up  of  the  Hare 
looking  at  his  watch  and  saying,  "I'm  late. 
I'm  late."  Alice,  seeing  the  Hare  running 
frantically,  asks,  "Isn't  that  curious?  What 
could  he  possibly  be  late  for?"  And,  as  he 
pays  her  no  heed,  she  continues,  "Most 
curious,"  and  calls  after  him,  "Please,  sir." 

As  the  Hare  disappears  over  the  hill,  he 
shouts  back,  "No  time  to  say  hello,  good- 
bye, I'm  late,  I'm  late,  I'm  late.  .  .  ."  The 
Disneyland  title  card  concludes  the  sequence, 
as  the  announcer  says:  "And  don't  you  be 
late  for  your  important  date  with  Walt  Dis- 
ney. He's  up  to  something  big — Wednes- 
day, October  27,  on  Disneyland." 


radio  station  relations  department.  Regional 
managers  in  station  relations  will  continue  to 
serve  both  radio  and  tv  affiliates  in  their  respec- 
tive territories,  reporting  to  Mr.  Beckman  on 
matters  relating  to  tv  and  to  Mr.  Godwin  on 
radio  matters. 

The  reorganization  plan  caught  the  industry 
and  seemingly  most  of  ABC  by  surprise  even 
though  speculation  about  possible  realignments 
had  cropped  up  from  time  to  time  in  the  19 
months  since  the  merger  of  ABC  and  United 
Paramount  Theatres  into  AB-PT,  of  which  ABC 
is  a  division. 

With  the  merger,  AB-PT  management  in- 
stalled Robert  H.  O'Brien  as  executive  vice 
president  under  President  Kintner;  Robert  M. 
Weitman  as  vice  president  in  charge  of  pro- 
gramming and  talent;  Earl  Hudson  as  vice 
president  in  charge  of  the  western  division, 
and  John  Mitchell  as  vice  president  in  charge 
first  of  WBKB  (TV)  Chicago  and  later  of  the 
key  WABC-TV  New  York. 

It  traditionally  has  been  the  policy  of  Para- 
mount Theatres  management  to  grant  autonomy 
of  operation  to  its  various  divisions,  subject 
to  top-policy  guidance  in  certain  areas  plus 
reasonably  satisfactory  financial  returns.  ABC, 


admittedly  in  poor  financial  shape  when  the 
merger  went  through,  has  since  embarked  on 
a  program  of  steady  expansion  involving  top 
name-talent  acquisitions  and  star  programming 
as  well  as  improvement  of  physical  facilities. 

ABC's  gross  radio  time  sales  are  holding  up 
and  tv  billings  this  year  are  expected  to  be 
approximately  double  1953's,  and  AB-PT 
President  Leonard  Goldenson  told  stockholders 
in  a  mid-year  report  that  ABC  operated  during 
the  second  quarter  of  this  year  at  about  "a 
break-even  point."  Nevertheless,  it  was  reported 
last  week,  the  profit-and-loss  statement  for 
recent  months,  and  the  profit-and-loss  outlook 
for  the  final  quarter  of  the  year  dictated  the 
tightening  of  lines  for  more  economical,  ef- 
ficient operation. 

Mr.  Daly,  who  heads  the  new  radio-tv  news 
and  special  events  unit,  is  widely  known  among 
radio  and  television  audiences  as  a  commen- 
tator, moderator,  news  reporter,  and  "quarter- 
back" of  ABC  national  political  coverage  of 
1952.  He  joined  ABC  as  vice  president  in 
charge  of  tv  news,  special  events  and  public 
affairs  in  August,  1952. 

Mr.  Velotta,  second  man  to  Mr.  Daly  in 
the  new  department,  entered  radio  in  1927 


with  NBC,  served  there  in  numerous  capacities 
before  joining  ABC  as  assistant  director  of 
news  and  special  events.  He  rose  to  director 
of  special  events  for  ABC  in  1945,  became  di- 
rector of  the  news  and  special  events  depart- 
ment in  January,  1946,  then  advanced  to  vice 
president  in  charge  of  news  and  special  events 
for  the  radio  network  in  December,  1947.  He 
held  the  latter  position  until  his  promotion 
last  week. 

Mr.  Durgin,  new  director  of  sales  develop- 
ment and  research  for  ABC-Radio-TV,  joined 
ABC  in  1951  after  service  with  Foote,  Cone 
&  Belding,  Pageant  magazine,  and  NBC  Spot 
Sales.  He  served  in  ABC's  tv  sales  department 
and  as  manager  of  WABC-TV  New  York  sales 
development  before  becoming  director  of  ABC- 
TV  network  sales  development. 

Mr.  Accas,  newly  named  director  of  adver- 
tising, promotion  and  publicity,  was  a  writer 
in  the  sales  presentation  department  of  NBC 
and  assistant  account  research  supervisor  for 
Foote,  Cone  &  Belding  before  moving  to  ABC 
in  July,  1951  as  manager  of  the  radio  sales 
development  division.  He  became  radio  sales 
development  manager  and  consultant  the  fol- 
lowing November,  and  rose  to  manager  of 
radio  sales  development  and  owned  stations 
development  in  May,  1953. 

Mr.  Lewine,  new  director  of  the  ABC-TV 
program  department,  served  with  Hirshon- 
Garfield  agency  in  New  York  for  three  years, 
supervising  a  number  of  network  programs, 
before  he  transferred  to  ABC  in  February, 
1953,  as  eastern  program  director  of  the  tv 
network.  Before  his  association  with  Hirshon- 
Garfield  he  organized  the  tv  and  film  depart- 
ment of  Rockhill  Productions  in  1949,  and 
previously  was  an  independent  motion  picture 
producer  and  television  consultant  and,  before 
that,  was  with  Cine-Television  Studios  Inc., 
New  York,  independent  tv  packaging  firm,  and 
eastern  representative  for  Dudley  Pictures 
Corp.  of  California. 

Backgrounds  on  those  released  by  ABC  in 
last  week's  moves  include: 

Mr.  Stronach  joined  ABC  as  eastern  program 
manager  when  ABC  entered  tv  in  1948.  Sub- 
sequently he  was  placed  in  charge  of  television 
operations,  named  vice  president  in  charge  of 
programming  and  finally  became  vice  president 
of  ABC-TV  network.  Prior  to  his  association 
with  ABC,  Mr.  Stronach  was  with  the  William 
Morris  agency,  where  he  helped  develop  the 
television  sales  department. 

Mr.  Underhill,  former  general  manager  of 
CBS-TV's  program  department,  moved  to  ABC 
in  1951  as  national  director  of  television  pro- 
grams. Two  years  later  he  was  named  vice 
president  in  charge  of  television  network  pro- 
gramming. He  began  his  broadcasting  career 
in  1930  when  he  joined  BBDO.  At  CBS-TV 
he  was  responsible  for  the  development  and 
presentation  of  such  programs  as  The  Gold- 
bergs, Suspense,  What's  My  Line,  Mama  and 
Danger. 

Mr.  Holden,  previously  production  manager 
for  ABC-TV,  was  promoted  in  June  1951  to 
assistant  to  the  national  director  of  program 
production,  a  position  he  held  until  last  week's 
realignment.  He  was  CBS'  first  tv  production 
manager  and  served  as  that  until  he  joined 
ABC  in  1948,  when  the  network's  WJZ-TV 
(now  WABC-TV)  New  York  began  operation. 

Mr.  Pacey  joined  ABC  approximately  eight 
years  ago  after  extended  service  on  the  Wall 
Street  Journal. 

Mr.  DeGroot  went  to  ABC  in  1945  as  a 
copywriter  in  the  network's  advertising  depart- 
ment and  four  years  later  became  assistant 
director  of  advertising  and  promotion.  He  was 
ultimately  named  manager  of  ABC's  advertising 
and  promotion  department,  the  position  he  has 


Page  48    •    September  27,  1954 


Broadcasting    •  Telecasting 


With  RADIO'S  Economy 
you  can  afford 
priceless 

Frequency 


With  radio  advertising  you  don't  have  to  start  all  over  again 
with  each  advertising  message.  You  can  afford  continuity 
and  frequency;  therefore,  each  broadcast  message  builds  on 
the  one  that  went  before.  Radio's  economy  lets  you  keep 
building,  day  after  day,  the  year  round.  In  no  other  medium 
is  such  frequency  practical. 

This  is  the  basic  economy  of  all  radio,  the  secret  of  its 
tremendous  advertising  power. 


When  you  add  to  this  basic  economy  the  special  efficiency  of 
great  stations  —  then  you  have  the  immense  force  of  radio 
at  its  utmost  effectiveness.  Great  radio  stations  have  always 
given  the  advertiser  far  more  for  his  money  —  not  only  in 
coverage   but  in  responsiveness,   prestige  and  believability. 

To  make  the  most  of  today's  great  opportunities  in  radio, 
the  best  plans  start  with  the  best  stations.  Let  us  tell  you 
some  of  the  exciting  facts  about  the  12  great  stations  we  are 
privileged  to  represent. 


the  HENRY  I.  CHRISTAL  co.inc. 

NEW  YORK  —  BOSTON  —  CHICAGO  —  DETROIT  —  SAN  FRANCISCO 

Representing  Radio  Stations  Only 


WBAL     Baltimore  (NBC) 

The  Hearst  Corp. 

WBEN    Buffalo  (CBS) 

Buffalo  Evening  News 

WGAR   Cleveland  (CBS) 

Peoples  Broadcasting  Corp. 

WJR       Detroit  (CBS) 

The  Goodwill  Station,  Inc. 

WTIC     Hartford  (NBC) 

Travelers  Broadcasting  Service  Corp. 

WDAF    Kansas  City  (NBC) 

Kansas  City  Star 


*3s  on 


Measure 
of  a  Great 
Radio  Station 


KFI        Los  Angeles  (NBC) 

Earle  C.  Anthony  Inc. 

WHAS    Louisville  (CBS) 

Louisville  Courier-Journal  &  Times 

WTMJ    Milwaukee  (NBC) 

Milwaukee  Journal 

WGY      Schenectady  (NBC) 

General  Electric  Company 

WSYR    Syracuse  (NBC) 

Herald-Journal  &  Post-Standard 

WTAG    Worcester  (CBS) 

Worcester  Telegram-Gazette 


i 

i 

T 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  49 


held  since  June  1949.  Before  his  affiliation 
with  the  network,  Mr.  DeGroot  was  active  in 
radio  advertising,  promotion  and  theatre  man- 
agement. 

Mr.  Wylie  joined  the  network  in  1945  as  a 
script  writer  and  later  became  manager  of  the 
program  promotion  division.  In  mid- 1948,  he 
moved  to  the  radio  station  relations  depart- 
ment as  a  regional  manager  and  early  in  1951 
was  appointed  manager  of  the  department. 
When  ABC's  integrated  radio  and  television 
station  relations  department  was  put  into  effect 
in  1952,  Mr.  Wylie  was  named  manager  and 
had  held  that  position  from  that  time. 

Mr.  Materne  was  appointed  assistant  na- 
tional sales  manager  for  ABC-TV  in  March 
this  year.  He  had  been  with  the  network  since 
1949,  first  as  an  account  executive  in  radio 
sales,  then  as  general  manager  of  WABC  New 
York.  These  assignments  were  followed  by 
promotions  to  national  spot  sales  manager  of 
ABC  owned  radio  stations  in  December  1952, 
and  in  March  1953  to  coordinator  of  ABC's 
owned  radio  and  tv  outlets,  the  position  he 
held  until  he  moved  to  ABC-TV  as  assistant 
national  sales  manager. 

Mr.  Tepper,  ABC  controller,  was  named 
chief  accountant  nine  months  ago.  After  16 
years  in  the  NBC  accounting  department,  he 
had  joined  ABC  in  1943  as  assistant  controller 
and  was  promoted  to  controller  in  1948. 

Mr.  Buck,  former  regional  manager  of  the 
television  stations  department,  was  named  di- 
rector of  operations  for  sales  and  station  traf- 
fic two  years  ago.  He  has  been  with  ABC  for 
10  years,  serving  first  in  the  sales  service  de- 
partment where  he  became  assistant  sales  serv- 
ice manager  and  then  as  manager  of  tv  sta- 
tion clearance. 

Mr.  Schiess  joined  the  radio  stations  depart- 
ment of  ABC  as  contract  supervisor  in  August 
1951.  He  was  formerly  with  Foote,  Cone  & 
Belding. 

Mr.  Scobey,  an  attorney  in  ABC's  legal  de- 
partment, moved  to  the  network's  business  af- 
fairs department  when  it  was  created  in  Febru- 
ary of  this  year.  Before  joining  ABC,  he  was 
with  the  New  York  law  firm  of  Davis  &  Gilbert. 

Derr  Named  to  Direct 
Joint  CBS  Sports  Unit 

CONSOLIDATION  of  the  sports  divisions  of 
CBS  Radio  and  CBS-TV  into  a  single  unit 
serving  both  media  with  John  Derr  as  director 
of  sports  for  CBS  was  announced  last  week 
by  Sig  Mickelson,  vice  president  in  charge  of 
news  and  public  affairs  for  CBS  Inc. 

Mr.  Derr,  who  has  been  director  of  sports 
for  CBS  Radio  since  December  1951,  joined 
the  network  in  1946  as  writer  on  the  staff  of 
Red  Barber,  currently  CBS  counselor  on  sports. 
He  became  assistant  sports  director  in  1947, 
associate  director  in  1 949  and  director  of  sports, 
CBS  Radio,  in  1951. 

Mr.  Derr  is  heard  Saturdays  and  Sundays  on 
CBS  Radio  on  his  own  sports  series,  and  has 
covered  many  of  the  nation's  outstanding  golf 
tournaments.  He  is  the  producer-director  of 
CBS  Radio's  Football  Roundup.  During  the 
1949  season,  he  directed  CBS-TV's  pickups  of 
the  Brooklyn  Dodgers  home  games  and  the 
World  Series  games  at  Ebbets  Field  that  year. 

New  Spanish  Network 

FORMATION  of  National  Spanish  Network 
has  been  announced  jointly  by  National  Time 
Sales,  New  York,  station  representative  firm, 
and  Radiovision  International  S.  A.,  Mexico 
City.  Stations  comprising  network  reach  three 
million  Spanish-speaking  people  in  the  South- 
west and  Midwest,  officials  said. 


EDWARD  KLAUBER,  EX-CBS  EXECUTIVE 
AND  PIONEER  NEWSMAN,  DIES  AT  67 


MR.  KLAUBER 

1942  Photo 


EDWARD  KLAUBER,  onetime  high  executive 
of  CBS  and  one  of  the  men  most  responsible 
for  establishing  radio  as  a  news  medium,  died 
last  Thursday  in  New  York  after  a  long  illness. 

He  was  67. 

Mr.  Klauber  re- 
signed as  chairman 
of  the  executive 
committee  of  CBS 
in  1943  because  of 
ill  health  and,  except 
for  wartime  duty  as 
associate  director  of 
the  Office  of  War  In- 
formation, had  been 
in  retirement  since. 

Memorial  services 
Were  held  Friday  at 
the  Campbell  Fu- 
neral Home,  New 
York.  He  is  survived  by  his  wife,  Mrs.  Doris 
Larson  Klauber. 

In  his  13  years  with  CBS,  Mr.  Klauber 
directed  the  formation  of  that  network's  news- 
gathering  services  and  gained  a  wide  reputation 
in  the  broadcasting  field  as  a  crack  adminis- 
trator. 

Mr.  Klauber  joined  CBS  on  Aug.  7,  1930,  as 
assistant  to  the  president,  William  S.  Paley 
(now  chairman  of  the  board).  In  January  1931 
he  was  made  a  vice  president  of  the  network; 
in  December  of  that  year  he  was  named  first 
vice  president,  and  in  January  1934  he  was 
given  the  title  of  executive  vice  president. 

He  held  that  position  for  eight  years,  until 
March  25,  1942,  when  he  was  appointed  to  the 
newly-created  post  of  chairman  of  the  execu- 
tive committee.  He  resigned  from  CBS  in 
August  1943  because  of  ill  health,  but  in  No- 
vember of  that  year  he  came  out  of  retirement 
to  accept  the  wartime  appointment  to  the  Office 
of  War  Information. 

WHB,  WHCC  DROP 
MBS  AFFILIATIONS 

TWO  Mutual  affiliates,  WHB  Kansas  City 
and  WHCC  Waynesville,  N.  C,  have  an- 
nounced they  are  severing  network  connections 
to  become  independents. 

WHB  will  drop  the  affiliation  after  midnight 
Oct.  17,  according  to  a  joint  announcement  last 
week  by  Todd  Storz,  vice  president  of  Mid- 
Continent  Broadcasting  Co.,  licensee,  and 
George  W.  Armstrong,  WHB  manager.  The 
announcement  said  that  relations  with  the  net- 
work have  been  amiable  but  that  they  (Messrs. 
Storz  and  Armstrong)  believe  the  future  of 
radio  rests  with  the  aggressive  and  intelligently- 
programmed  independent  station.  They  pointed 
out  that  the  company  also  operates  KOWH 
Omaha  and  WTIX  New  Orleans,  both  inde- 
pendents, and  that  these  stations  have  the 
"largest  audience  of  any  station  in  their  respec- 
tive cities  according  to  the  latest  Hooper  au- 
dience reports." 

WHB  was  established  in  1922  and  was  pur- 
chased last  June  by  Mid-Continent  from  Cook 
Paint  &  Varnish  Co. 

WHCC  relinquished  the  Mutual  affiliation 
and  became  independent  Sept.  16.  It  published 
a  new  fulltime  program  schedule  and  in  an 
open  letter  to  listeners  said  it  believes  ".  .  .  we 
can  be  of  greater  service  and  bring  you  better 
programs  as  a  local  and  independent  station." 
WHCC  is  a  250  w  fulltimer  and  is  owned  by 
Kenneth  D.  Fry  and  Margaret  F.  Fry. 


Mr.  Klauber  went  to  CBS  from  Lennen  & 
Mitchell,  where  he  had  developed  a  number  of 
radio  accounts,  including  Old  Gold  cigarettes. 
Previously,  he  had  been  for  12  years  with  the 
New  York  Times,  which  he  joined  as  a  reporter 
in  1916.  He  became  night  city  editor,  re- 
maining with  the  paper  until  1928. 


'Medic'  Proves  Popular 

TRENDEX  rating  on  the  first  NBC-TV's 
The  Medic — reportedly  the  highest  ever 
recorded  by  the  network  in  the  Monday 
9-9:30  p.m.  time  period — was  broken 
last  week  but  the  shattered  precedent 
was  welcome  news  at  NBC.  The  second 
Medic  telecast  moved  into  first  place 
with  a  25.3,  several  points  ahead  of  the 
debut  program,  which  pulled  a  19.6. 
New  record  outdistanced  CBS-TV's  Pub- 
lic Defender,  which  drew  a  19.9  rating, 
a  38.8%  share  of  the  audience,  as  op- 
posed to  a  44.2%  share  recorded  for 
The  Medic,  according  to  NBC. 


'Reluctant'  on  '48  Sale, 
Benny  Tells  Tax  Court 

HE  WAS  RELUCTANT  to  sell  Amusement 
Enterprises  Inc.  to  CBS  in  1948,  comedian 
Jack  Benny  testified  during  a  three-hour  witness 
stand  session  before  the  U.  S.  Tax  Court  in 
Los  Angeles  last  week  [B»T,  Sept.  20]. 

Whether  the  $2,260,000  CBS  paid  for  out- 
standing Amusement  Enterprises  stock  is  sub- 
ject to  income  tax,  as  the  Internal  Revenue 
Dept.  insists,  or  is  a  long-term  capital  gains 
tax,  as  Mr.  Benny's  attorneys  contend  is  the 
issue  in  the  case.  Approximately  $1  million 
difference  in  applicable  rates  is  involved.  The 
government  also  contends  most  of  the  CBS 
money  went  to  Mr.  Benny  personally  for  switch- 
ing from  NBC,  and  is  thus  subject  to  income 
tax. 

CBS'  switch  decision  was  made  after  a  meet- 
ing between  representatives  of  MCA  (Mr.  Ben- 
ney's  agents),  sponsor  American  Tobacco  Co., 
CBS,  and  Mr.  Benny's  associates  in  Amusement 
Enterprises  (a  former  brother-in-law  Myrt 
Blum  and  attorneys  Loyd  Wright  Sr.,  and 
Sylvan  Oestricker),  Mr.  Benny  said. 

"The  stock  was  sold  to  CBS,  although  I 
wanted  to  give  NBC  the  first  choice.  My  rela- 
tionship with  the  network  was  very  good — and 
still  is,"  Mr.  Benny  testified. 

Further,  he  didn't  want  to  sell  his  stock  at  all, 
but  his  associates  so  advised  him  and  it  was 
his  first  opportunity  to  "collect  a  hunk  of 
dough,"  he  said. 

Amusement  Enterprises  was  formed  in  1947 
because  he  was  dissatisfied  with  the  previous 
contract  with  American  Tobacco  Co.  Under 
it,  the  CBS  comic  said,  he  received  $22,000 
weekly,  from  which  he  paid  the  show  cast,  plus 
an  extra  $200,000  yearly  for  guest  stars  and 
exploitation  and  $50,000  for  traveling  expenses. 
However,  the  unused  portion  of  the  last  two 
items  had  to  be  returned,  he  pointed  out. 

After  a  "general  discussion"  between  the 
sponsor  and  MCA,  a  corporation  was  formed 
and  earned  approximately  $250,000  during  a 
year's  existence,  he  testified. 

Mr.  Benny  also  denied  that  he  participated 
personally  in  stock  sale  negotiations.  This 
followed  the  line  of  previous  testimony  by  Mr. 


Page  50    •    September  27,  1954 


Broadcasting   •  Telecasting 


He  scores  with  buyers  in  Northern  Ohio 


If  you  want  buying  action,  you  want  McColgan! 

Northern  Ohio's  ace  sportscaster,  Bill 
McColgan,  knows  the  score.  He  knows  what 
sports  fans  want  to  hear — and  he  knows  how  to 
move  them  to  action.  When  he's  "Speaking  of 
Sports"  nightly  on  his  three  fast-paced  sports 
roundups,  he  produces  the 
type  of  listener  response  that 
rings  cash  register  bells. 

One  feature  alone  of  Bill's 

program,  his  "Athlete  of  the 

Month"  listener  vote,  draws 

over  5,000  cards  and  letters 

monthly!  Response  like  this 

helps  explain  why  WGAR 

is  Northern  Ohio's  most- 

^  listened-to  station  . . .  why  it 
Measure  of  a  Great 

„      .  can  get  results  for  you. 
Radio  Station  & 


Give  your  sales  a  boost  by  letting  Bill  McColgan 
speak  for  you  when  he's  "Speaking  of  Sports", 
5:05  p.m.,  6:10  p.m.  and  1 1:10  p.m.  Get  the  facts 
now  from  your  nearest  Christal  representative. 


Broadcasting 


Telecasting 


THE  STATION  WITH 

41/2  MILLION  FRIENDS 
IN  NORTHERN  OHIO 

CBS— Cleveland— 50,000  Watts 
The  Peoples  Broadcasting  Corp. 
Represented  by  The  Henry  I.  Christal  Co. 
In  Canada  by  Radio  Time  Sales,  Ltd.,  Toronto 


September  27,  1954 


*1 

'I 


Page  51 


Oestricker,  Amusement  Enterprises  minority 
stockholder,  that  the  1948  switch  to  CBS  from 
NBC  was  ordered  by  American  Tobacco  Co., 
and  that  Mr.  Benny  had  no  role  in  the  change. 

Pending  depositions  from  MCA  President 
Lew  Wasserman  and  CBS  attorney  Ralph  Colin, 
both  New  York,  Judge  Stephen  E.  Rice 
presently  has  the  case  under  submission. 

Court  Expected  to  Stop 
Benny  Lampoon  of  'Gaslight' 

RADIO-TV  comedian's  right  to  satirize  ma- 
terial from  other  media  received  a  setback  in 
Los  Angeles  Federal  District  Court  last  week 
with  the  issuance  of  a  one-page  memo  by  Judge 
James  C.  Parker,  indicating  he  would  issue  the 
necessary  injunction  to  prevent  Jack  Benny 
from  showing  a  lampoon  version  of  the  MGM 
feature  "Gaslight"  on  the  comedian's  CBS-TV 
program  [B»T,  Feb.  1]. 

While  CBS  Hollywood  attorneys  said  they 
would  have  to  see  the  decision  before  deciding 
a  future  course,  "a  fair  certainty"  exists  that 
they  will  appeal  the  decision,  especially  because 
of  the  implications  to  broadcast  programming. 

Loew's  Inc.  and  playwright  Patrick  Hamilton 
filed  the  suit  last  year  against  Mr.  Benny,  CBS 
and  American  Tobacco  Co.,  charging  "substan- 
tial parts"  of  the  MGM  film  and  original 
Broadway  play,  "Angel  Street,"  were  copied 
without  their  consent  or  knowledge  by  Mr. 
Benny  on  two  occasions,  once  on  radio  and 
once  on  live  tv,  and  that  the  comedian  was 
about  to  film  a  third  version,  still  without  their 
consent,  for  his  tv  program. 

Judge  Carter  permitted  Mr.  Benny  to  com- 
plete the  third  parody,  because  of  the  hardship 
and  expense  involved  in  possible  delays,  but 


AFFILIATION  contract  with  DuMont  Tele- 
vision Network  is  agreed  to  by  Milton  R. 
De  Renya  (r),  assistant  general  manager 
of  WEAR-TV  Pensacola  and  WJDM  (TV) 
Panama  City,  both  Florida,  and  Elmore  B. 
Lyford,  DuMont  director  of  station  rela- 
tions. The  agreement  covers  both  stations. 

subsequently  ordered  this  version  sealed  pend- 
ing the  outcome  of  the  suit. 

Both  the  live  program  kinescope  and  filmed 
version  will  be  banned  by  the  injunction,  Judge 
Carter's  memo  indicated.  The  judge  said  he  is 
preparing  a  full  opinion,  to  be  issued  shortly. 

MGM  reportedly  has  waived  damages,  but 
will  insist  that  the  defendants  pay  attorney  fees. 


NBC-TV,  MBS  Planning 

Record  Series  Lineup 

RADIO  and  television  coverage  of  the  World  | 
Series,  starting  Wednesday,  promises  to  be  the  I 
most  extensive  in  history  with  NBC-TV  and  I 
Mutual  reporting  a  record-breaking  number  of  I 
outlets  set  to  carry  the  baseball  classic.  Sponsor- 
ship is  by  the  Gillette  Co.  through  Maxon  Inc. 

Total  cost  for  Gillette  for  broadcasting  the 
1954  Series  on  radio  and  television:  almost 
$1,750,000.  Of  this  sum,  annual  tv  rights  (under 
a  six-year  deal  extending  to  1956)  cost  $925,000 
(plus  $75,000  for  the  All-Star  Game,  rights  for 
which  went  into  same  package,  making  $1  mil- 
lion for  annual  rights  to  the  Series  and  All-Star 
Game).  Radio  rights  to  the  Series  cost  $200,000. 
Thus,  if  rights  for  this  year's  Series  cost  $1,125,- 
000,  Gillette's  radio-tv  time  and  production  costs 
are  almost  $625,000. 

For  the  first  time,  the  World  Series  will  be  on 
tv  in  all  states  in  the  U.  S.  It  is  estimated  that 
the  potential  viewing  audience  for  each  game 
amounts  to  100  million  persons.  The  Series 
will  be  carried  on  television  on  155  NBC-TV 
interconnected  stations  in  150  cities,  including 
47  cities  which  have  not  had  World  Series  televi- 
sion before.  The  classic  also  will  be  presented 
on  eight  outlets  in  Canada  and  on  non-affiliated 
stations  including  WPIX  (TV)  New  York  and 
General  Teleradio  outlets — WOR-TV  New 
York,  WGN-TV  Chicago,  WNAC-TV  Boston 
and  KHJ-TV  Los  Angeles,  with  the  possibility 
that  other  stations  will  be  added.  It  marks  the  ■ 
second  time  that  the  Series  has  been  telecast 
in  Canada. 

Radio  coverage  will  be  on  a  total  of  920 
stations.  Paul  Jonas,  MBS  director,  said  it  will 
be  carried  on  569  MBS-  network  stations  and 
arrangements  have  been  made  to  provide  cover- 
age for  a  total  number  of  753  stations  in  the  I 
U.  S.;  79  in  Canada  (including  12  French  lan- 
guage stations).  Series  also  will  be  carried  on 
100  stations  in  15  Latin  American  countries, 
four  stations  in  Alaska  and  two  in  Hawaii. 

For  Gillette,  it  is  the  16th  consecutive  year 
of  sponsorship  of  the  Series  on  radio,  the  I 
eighth  on  television. 

Gillette  bought  the  tv  rights  to  the  games  and 
to  the  baseball  All-Star  Games  in  late  December 
at  a  total  cost  of  $6  million  through  1956.  The 
radio  rights  to  both  classics  were  purchased 
in  1949  by  Gillette  for  a  period  through  1956 
at  a  cost  of  $1,375,000  [B*T,  Jan.  1,  1951]. 

O'Neil  Reported  Recovering 
From  Heart  Attack  on  Ship 

WILLIAM  O'NEIL,  69,  president  of  the  Gen- 
eral Tire  &  Rubber  Co.,  owners  of  the  Mutual 
network,  was  reported  to  be  recovering  from  || 
a  heart  attack  suffered  while  aboard  the  Queen 
Elizabeth  enroute  to  England.  Mr.  O'Neil  was  j 
taken  by  ambulance  to  a  Southhampton  (Eng- 
land) hospital  upon  the  ship's  arrival  last  Mon- 
day. 

Mrs.  O'Neil  said,  "We  don't  think  my  hus- 
band is  as  ill  as  we  thought  when  he  collapsed 
on  the  ship."  Mr.  O'Neil's  son,  Thomas  F.,  is 
chairman  of  the  board  and  president  of  MBS.  ! 

j 

NETWORK  PEOPLE 

Carl  Gylfe,  sales  service  manager,  CBS  Radio, 
Chicago,  appointed  research  and  sales  promo- 
tion manager. 

Tom  Seehof,  sales  promotion  dept.,  Columbia 
Pacific  Radio  Network,  Hollywood,  appointed 
program  promotion  manager,  succeeding  Roland 
H.  McCIure,  promoted  to  sales  representative. 


S  E  S  A  C 

is  your 

Best  Transcription  Buy 


The  Lowest  Priced  Complete  Program  Service 

featuring 

Shows  that  Sell 

S  E  S  A  C   Transcribed  Library 

475  Fifth  Ave.,  New  York  17,  N.  Y. 


Page  52    •    September  27 ',  1954 


Broadcasting   •  Telecasting 


Your  Main  Tie  to  the 
MAINE  MARKET 


POPULATION 
INCOME 
RETAIL  SALES 
FOOD  SALES 


GEN.  MDSE.  SALES 
AUTOMOTIVE  SALES 
DRUG  SALES 
GASOLINE  SALES 


WGAN-TV  .  .  .  One  of  America's  great  newspaper 
stations  .  .  .  serving  more  than  125,000  TV  homes 


GUY  GANNETT  BROADCASTING  SERVICES 

(a  subsidiary  of  the  Guy  Gannett  Publishing  Co.) 

390  Congress  St.  —  Portland  3,  Maine 


Represented  By 


Nationally 

AVERY  -  KISODEL,  Inc. 


Regionally 

ROBERT  C.  FOSTER 


Broadcasting    •  Telecasting 


September  27,  1954 


Page  53 


NETWORKS 


Perspective 


WHAT'S  NBC-TV's  answer  to  reported 
"low"  ratings  of  its  first  "spectacular" — 
Satins  and  Spurs — of  the  1954  color  sea- 
son? 

Sydney  H.  Eiges,  vice  president  of 
NBC's  press  and  publicity  department, 
put  it  this  way  last  week  to  a  Cincinnati 
audience:  "It  would  be  fallacious  to  judge 
the  success  of  this  show  or  that  of  any 
of  the  other  spectaculars  from  the  rating 
viewpoint  alone."  More  important,  he 
said,  is  what  effect  the  show  has  had  on 
the  progress  of  color — from  this  view- 
point: "The  Betty  Hutton  show  has  made 
a  great  contribution  by  focusing  audience 
and  industry  attention  on  the  advent  of 
a  new  era  in  color  television."  "Another 
point,"  he  said,  "is  an  assessment  of 
what  the  spectacular  concept  will  do  to 
invest  television  broadcasting  with  new 
excitement." 


Mann  Holiner,  N.  Y.  song-writer  and  radio  pro- 
ducer, appointed  producer,  NBC-TV  Jack  Car- 
son Show. 

Allen  Reisner  and  William  H.  Brown  Jr.  ap- 
pointed alternate  directors,  CBS-TV  Climax 
drama  series. 

Carroll  Nye,  publicist,  CBS-TV,  Hollywood, 
to  ABC-TV  there  in  similar  capacity. 

Les  Tremayne,  Hollywood  radio-tv  actor,  signed 
for  role  of  Bill  Herbert  in  NBC-TV  One  Man's 
Family. 

Harry  Wismer,  sports  commentator,  MBS, 
writing  twice  weekly  football  column  "On  the 
Fifty  Yard  Line,"  distributed  by  International 
News  Service. 

Ted  Koop,  news  and  public  affairs  director, 
CBS,  Washington  office,  and  recently  returned 
from  abroad,  spoke  on  "Through  Darkest 
Europe  Without  a  Camera"  last  Tuesday  at 
National  Press  Club,  Washington. 

James  T.  Aubrey  Jr.,  general  manager,  Colum- 
bia Television  Pacific  Network,  served  as  L.  A. 
area  chairman  of  National  Dog  Week,  Sept. 
19-25. 

Lucian  Davis,  production  co-ordinat6r,  network 
programs,  CBS  Radio,  Hollywood,  father  of 
boy,  Lucian  IV,  Sept.  11. 

Richard  Erdman,  actor,  Ray  Bolger  Show,  ABC- 
TV,  father  of  girl,  Erika,  Sept.  9. 

A.  L.  Hollander  Jr.,  acting  director,  DuMont 
Television  Network  operations,  and  Jean  Hol- 
lander, tv  producer,  parents  of  boy,  Edmund 
David. 

NETWORK  SHORTS 

NBC  Radio  has  added  daily  news  broadcasts 
direct  from  Chinese  Nationalist  Formosa  re- 
sulting from  growing  seriousness  of  Formosa- 
Quemoy  island  situation. 

ABC-TV's  Creative  Cookery,  premiered  Aug.  30 
on  two  station  network  (WABC-TV  New  York, 
WBKB  (TV)  Chicago),  has  added  following 
outlets:  WATR-TV  Waterbury,  Conn.;  WROW- 
TV  Albany,  N.  Y.;  WARM-TV  Scranton,  Pa.; 
WXYZ-TV  Detroit;  and  WILK-TV  Wilkes- 
Barre,  Pa. 


GOVERNMENT 


REDS  SOLICITED  LAMB  IN  1931-33, 
EX-COMMIE  TESTIFIES  AT  HEARING 


Legalistics  continue  to  dominate  th 
broadcaster-publisher  Ed  Lamb  in 

LOTS  of  legalistics  and  little  testimony  marked 
the  second  week  of  FCC's  license  renewal  hear- 
ing on  Edward  Lamb's  WICU  (TV)  Erie,  Pa., 
before  Examiner  Herbert  Sharfman  as  the 
Broadcast  Bureau  produced  Witness  No.  2  in 
an  effort  to  link  the  broadcaster-publisher  with 
past  communist  activities  and  thus  prove  he 
had  lied  about  alleged  red  ties. 

Lowell  Watson,  Communist  Party  member 
from  1929-41  and  now  a  Kansas  dairy  farmer 
and  "consultant"  to  an  undisclosed  government 
agency  dealing  with  security  data,  took  the 
stand  to  recall  soliciting  Mr.  Lamb  in  the 
period  1931-33  for  financial  aid  to  provide 
legal  defense  for  the  "Scottsboro  boys"  and 
others  (considered  Communist  Party  "work") 
but  did  not  recall  any  specific  instance  in  which 
the  party  was  actually  mentioned  in  Mr.  Lamb's 
office. 

The  new  witness  said  Mr.  Lamb  was  an  at- 
torney for  International  Labor  Defense  and 
that  a  number  of  times  he  contacted  Mr.  Lamb 
on  specific  cases. 

Highlight  of  Mr.  Watson's  testimony  was  a 
charge  by  Russell  Morton  Brown,  co-counsel 
for  Mr.  Lamb  with  ex-U.  S.  Attorney  General 
J.  Howard  McGrath,  that  while  the  witness 
could  not  remember  specific  details  Tuesday 
morning,  he  suddenly  recalled  them  during  the 
afternoon  after  what  appeared  to  have  been 
an  "illuminating  lunch." 

During  cross  examination  by  Mr.  Brown, 
the  witness  admitted  discussing  the  case  with 
Broadcast  Bureau  counsel  in  their  FCC  offices 
during  the  lunch  recess  and  this  "refreshed" 
his  memory.  He  also 
admitted  reading 
during  the  recess  the 
question  -  answer 
sheet  he  helped  pre- 
pare for  FCC  before 
his  appearance. 

Asked  how,  after 
so  many  years,  he 
could  pick  Mr. 
Lamb  out  for  iden- 
tification in  the  hear- 
ing room,  the  wit- 
ness admitted  to  Mr. 
Brown  that  on  the 
previous  weekend  he 

had  been  shown  pictures  of  Mr.  Lamb  by  FCC 
counsel. 

The  witness  testified  his  entrance  in  the  case 
began  with  William  G.  Cummings,  the  Broad- 
cast Bureau's  first  witness  who  testified  the 
previous  week  he  was  an  FBI  plant  in  the 
Communist  Party  at  Toledo  from  1943-1949 
[B«T,  Sept.  20]. 

Mr.  Watson  at  one  point  testified  that  in 
talks  with  Mr.  Cummings  the  latter  indicated 
concern  that  Mr.  Lamb's  stations  were  near 
U.  S.  borders  and  could  be  used  for  interna- 
tional communication  should  "circumstances" 
arise. 

Under  cross  examination  early  in  the  week, 
Mr.  Cummings  admitted  he  never  told  anyone 
at  any  time  he  thought  Mr.  Lamb  had  been  a 
Communist.  He  also  admitted  Communist  Party 
membership  lists  were  padded  with  phony 
members — by  using  prominent  names  picked 
at  random  from  the  phone  book  or  city  direc- 
tory— to  protect  members  in  case  the  lists  fell 
into  "unfriendly"  hands. 

Walter  R.  Powell  Jr.,  chief  of  FCC  Broad- 


MR.  WATSON 


e  inquiry  into  past  associations  of 

second  week  of  hearing. 

cast  Bureau's  Renewal  &  Transfer  Division,  has 
pointed  out  the  proceeding  does  not  involve 
Mr.  Lamb's  personal  philosophy  but  only  a 
question  of  whether  or  not  he  misrepresented 
himself  when  he  told  the  Commission  in  various 
applications  that  he  never  had  Communist  ties. 
Mr.  Lamb  continues  to  deny  such  associations. 

Associated  with  Mr.  Powell  in  the  Broadcast 
Bureau's  case  are  attorneys  Thomas  B.  Fitz- 
patrick  and  Arthur  J.  Schissel. 

Mr.  Brown  cross-examined  Mr.  Cummings 
Monday  morning  about  who  he  discussed 
the  Lamb  case  with  before  trial.  Mr.  Cum- 
mings recalled  talks  with  his  family  and  that 
he  was  contacted  by  Sunne  Miller,  manager  of 
WTOD  Toledo,  a  Lamb  station. 

Questioned  if  he  talked  about  the  case  with 
Emmett  Lee  Wheaton  Jr.,  the  man  Mr.  Lamb's 
Erie  Dispatch  reported  has  given  Mr.  Lamb  an 
affidavit  about  an  alleged  bribe  offer  by  Mr. 
Cummings,  the  witness  paused  in  answering 
and  from  the  rear  of  the  hearing  room  Mr. 
Wheaton  shouted  to  the  effect  he  and  the  wit- 
ness had  talked  together. 

Asked  again,  Mr.  Cummings  said  he  had 
talked  to  Mr.  Wheaton  alone  only  once  and 
explained  "the  case  was  mentioned  but  not 
discussed." 

Identifies  Mr.  Lamb 

Mr.  Cummings  testified  he  had  never  talked 
to  Mr.  Lamb  personally.  (The  previous  week 
he  testified  that  the  Mr.  Lamb  in  the  hearing 
room  was  the  same  man  he  saw  speak  10  years 
ago  at  the  dedication  of  Lincoln  House,  Com- 
munist Party  headquarters  in  Toledo.  The 
identification  is  under  protest  by  Mr.  Brown.) 

"Would  you  say  that  before  you  came  into 
this  hearing  room  you  had  seen  him  [Mr. 
Lamb]  many  or  few  times?"  Mr.  Brown  asked. 

"Few  times." 

"How  many  times  would  you  say,  Mr  Cum- 
mings?" 

"I  would  say  I  saw  him  at  Lincoln  House 
...  in  1944." 

"That  is  the  only  time?" 

"That  is  the  only  time." 

"Now,  Mr.  Cummings,  have  you  ever  said 
to  any  one  at  any  time  in  any  place  that  Edward 
Lamb  is  or  was  a  Communist?" 

"Not  at  no  time  I  have  never  said  that." 

Asked  by  Mr.  Brown  if  it  was  not  true  that 
the  party  mailing  list  "had  the  names  of  prom- 
inent Toledo  citizens  on  it  who  had  no  con- 
nection or  link  or  affiliation  of  any  kind  with 
the  Communist  Party?"  the  witness  replied, 
"That  is  right." 

He  explained  that  among  the  party  mem- 
bership cards  the  names  of  prominent  people 
were  added  to  protect  the  actual  members  in 
case  they  fell  into  "unfriendly  hands."  This 
was  in  1947,  he  said,  when  party  security  was 
being  tightened. 

The  witness  said  the  additional  names  were 
"picked  at  random"  out  of  the  telephone  book 
and  city  directory. 

The  witness  said  that  although  he  saw  the 
list  and  was  present  when  it  was  prepared, 
he  never  had  "access"  to  the  list  and  couldn't 
remember  the  names. 

On  Tuesday  morning  the  Broadcast  Bureau 
counsel  called  to  the  stand  Mr.  Watson,  52, 
Olathe,  Kan.,  dairy  farmer  and  admitted  former 
Communist  Party  member.   Mr.  Watson  said  he 


Page  54    •    September  27,  1954 


Broadcasting    •  Telecasting 


Double 
Exposure 


Kraft  Foods  adds  audience  by  adding 
Kraft  Television  Theatre  to  ABC 

This  little  cameraman  is  so  familiar  we  hardly  have  to  tell 
you  which  famous  program  it  stands  for!  It's  also  symbolic  of  one 
of  last  year's  most  significant  moves  .  .  .  when  Kraft  Foods 
widened  their  TV  audience  by  adding  these  weekly  dramas  to 
ABC's  Thursday  line-up.  The  commercials,  too,  are  a  popular 
feature  of  this  outstanding  show  .  .  .  one  of  the  many  distinguished 
programs  now  making  "dramatic"  news  on  ABC. 


You  re  in  smart  company  on 


ABC-TV 


AMERICAN    BROADCASTING  COMPANY 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  55 


GOVERNMENT 


New  Lamb  Suit 

SECOND  $500,000  damage  suit  against 
Rep.  Pat  Sutton  (D-Tenn.)  by  broad- 
caster-publisher Edward  Lamb  was  re- 
ported filed  last  week  in  Federal  court 
at  Nashville,  charging  slander  by  Rep. 
Sutton  on  a  political  talkathon  earlier 
this  year  [B«T,  July  19].  The  suit  names 
as  co-defendant  WLAC  there.  Another 
suit  in  Federal  court  for  $500,000  was 
filed  by  Mr.  Lamb  against  Rep.  Sutton 
several  weeks  ago  [B»T,  Sept.  13]  while 
three  previous  suits  for  $500,000  each 
against  Rep.  Sutton  pend  in  Nashville 
Davidson  County  Circuit  Court.  Other 
co-defendants  in  the  suits  are  WSIX-AM- 
TV  and  WSM-AM-TV  Nashville. 


had  belonged  to  various  trade  unions,  National 
Unemployed  Council,  International  Workers 
Order,  the  Communist  Party  (1929-41)  and 
the  International  Labor  Defense,  which  he  said 
was  the  Party's  legal  arm. 

The  witness  said  he  began  with  the  Com- 
munist Party  as  a  "rank  and  file  member,"  was 
advanced  to  "organizer  of  my  specific  unit," 
and  later  was  elected  to  the  section  committee 
of  the  Communist  Party  in  Lucas  County 
(Toledo),  Ohio,  in  1931.  This  committee,  he 
said,  determined  local  guidance  and  policy. 

He  said  he  was  responsible  for  functions  of 
International  Labor  Defense  in  that  area,  an 
organization  he  claimed  was  set  up  on  a  na- 
tionwide basis  to  rally  mass  and  legal  defense 
for  persons  arrested  in  "class  struggle"  activities. 

Amid  turbulent  exchanges  among  counsel, 
Mr.  Watson  testified  he  first  went  to  Mr. 
Lamb's  office  in  1931  in  the  company  of 
Eugene  Stoll,  then  head  of  the  local  Commu- 
nist Party.  Mr.  Stoll's  party  name  was  Gene 
Johnson,  he  said. 

Mr.  Watson  said  he  was  told  Mr.  Lamb  was 
an  attorney  for  ILD  and  should  be  consulted 
on  matters  concerning  ILD. 

After  protests  by  Mr.  Brown,  the  witness  was 
asked  what  Mr.  Lamb  said  to  him  and  he  re- 
plied he  didn't  recall  anything  specifically. 

Mr.  Watson  was  asked  to  identify  Mr.  Lamb 
in  the  hearing  room.  The  six-foot-six  witness 
said  it  had  been  "a  long  time"  but  he  thought  he 
could  and  walked  down  the  aisle  to  point  out 
Mr.  Lamb. 

The  witness  estimated  he  visited  Mr.  Lamb's 
office  several  times  in  the  period  1931-33  but 
could  not  recall  any  conversations  which  took 
place  although  he  could  give  the  subjects  of 
the  talks  which  he  said  involved  such  things  as 
legal  defense  of  persons  arrested,  ILD  organi- 
zational problems  and  raising  money. 

He  said  conversations  covered  the  person 
arrested,  offense,  charge,  bond  if  any,  and  de- 
tails on  whether  Mr.  Lamb  or  another  attorney 
would  handle  the  case. 

Later  he  said  an  ILD  attorney  was  never 
consulted  except  on  "class  struggle  activities." 
This  term  brought  objections  from  Mr.  Brown, 
who  said  various  groups  define  the  term 
different  ways.  When  the  witness  volunteered 
to  elaborate  on  the  term  "class  struggle,"  he 
was  warned  by  Mr.  Sharfman  to  refrain  from 
making  voluntary  remarks. 


On  Tuesday  afternoon,  Mr.  Watson  testified 
he  now  could  remember  details  about  the  "six 
or  eight"  later  meetings  which  he  said  he  and 
Mr.  Stoll  held  with  Mr.  Lamb.  He  remembered 
the  three  discussed  finances,  that  he  and  Mr. 
Stoll  solicited  money  from  Mr.  Lamb  and  that 
Mr.  Lamb  responded  by  making  contributions. 

He  said  he  and  Mr.  Stoll  told  Mr.  Lamb 
that  although  most  of  the  money  would  go  to 
particular  causes  such  as  legal  defense  of  the 
"Scottsboro  boys,"  some  would  be  used  to 
further  the  work  of  the  Communist  Party  in 
Toledo  and  New  York. 

At  this  point  the  witness  was  removed  from 
the  hearing  room  for  discussion  on  his  qualifi- 
cations in  view  of  these  statements  of  what 
happened  at  the  meetings  and  his  claimed  in- 
ability in  the  morning  session  to  remember  what 
had  happened. 

".  .  .  This  is  a  monstrous  performance,"  Mr. 
Brown  shouted,  pacing  the  floor.  "Everybody 
callously  sits  here  and  seems  to  treat  it  as  a 
legalistic  joust. 

".  .  .  Mr.  Lamb  was  consulted  in  the  role  of 
an  attorney.  Is  he  now  on  trial  for  the  sins  of 
his  clients?  Can  this  Commission  bring  before 
you  witnesses  who  have  apparently  been  pre- 
pared to  utter  this  slander?" 

Noting  the  witness  had  said  he  couldn't  re- 
member, Mr.  Brown  exclaimed,  "Ah!  but  that 
was  before  lunch!" 

Mr.  Sharfman,  however,  just  before  the  noon 
recess  had  ruled  that  since  the  witness  was 
under  direct  testimony  he  would  be  permitted 
to  communicate  with  Broadcast  Bureau  counsel 
during  the  recess. 

Examiner  Sharfman  now  expressed  concern 
and  said  he  didn't  know  what  weight  to  give  the 
witness'  testimony.  "The  witness  is  recollecting 
matters  he  couldn't  recollect  this  morning,"  he 
observed. 

Back  on  the  stand,  Mr.  Watson  related  he 
and  Mr.  Stoll  received  contributions  from  Mr. 
Lamb  and  that  these  amounts  were  never  more 
than  $25,  that  Mr.  Lamb  made  the  contribu- 
tions "six  or  seven  times"  out  of  the  "nine  or 
ten  times  I  visited  him." 

Mr.  Watson  said  Mr.  Lamb  was  ILD's  at- 
torney in  1934  and  was  a  member  of  the 
Advisory  Committee  of  ILD  on  a  national 
scale. 

On  Wednesday  afternoon  Mr.  Brown  began 
minute  cross  examination  of  Mr.  Watson,  delv- 
ing into  his  personal  background  as  well  as 
Communist  Party  experiences. 

Mr.  Watson  testified  that  "over  the  years"  he 
changed  his  way  of  thinking  and  left  the  Com- 
munist Party  in  1941. 

On  Thursday,  when  asked  if  he  was  appear- 
ing without  compensation,  the  witness  said  he 
hoped  to  get  paid  $25  per  day  plus  maintenance 
but  no  promises  had  been  made.  He  indicated 
FCC  representatives  told  him  it  was  hoped  it 
could  be  worked  out  for  another  government 
agency  to  pay  him. 

The  witness,  under  questioning,  said  he  was 
employed  as  a  consultant  by  another  agency 
which  deals  with  security  matters,  hence  he 
would  not  disclose  which  agency. 

Asked  if  his  services  for  the  other  agency 
were  similar  to  those  he  performed  for  FCC, 
the  witness  felt  they  fall  in  "an  entirely  different 
category"  but  acknowledged  he  then  was  per- 
forming "one  of  the  services."  Later  he  said 
one  of  his  duties  is  to  "identify  witnesses."  He 
estimated  about  10%  of  his  time  is  spent  giving 
testimony. 

Later  on  Thursday  the  witness  went  into 
detail  about  the  party's  collection  policy  and 
his  experience.  He  told  Mr.  Brown  he  had 
solicited  some  100  people  regularly  in  the 
Toledo  area  and  no  distinction  was  made  be- 
tween communists  or  non-communists  since  the 


party  gladly  accepted  money  from  anyone. 

The  witness  testified  that  during  the  12  years 
he  was  a  party  member,  the  identity  of  con- 
tributors was  never  reported  to  the  executive 
committee  although  the  names  of  some  of  the 
financial  supporters  might  be  given  the  treasurer 
when  money  was  turned  in  by  the  worker.  He 
said  no  lists  of  contributors  or  amounts  given 
were  used. 

To  Mr.  Brown's  interrogation,  the  witness 
replied  that  when  non-communists  were  solic- 
ited, the  appeal  was  made  on  the  basis  of  legal 
defense  for  various  persons  such  as  the  Scotts- 
boro boys  or  jailed  strikers  and  the  Communist 
Party  was  not  mentioned. 

The  witness  explained  that  when  he  testified 
earlier  that  solicitations  of  Mr.  Lamb  were  for 
the  work  of  the  Communist  Party,  he  meant 
that  money  was  asked  for  legal  defense  of  this 
or  that  person  and  such  defense  was  considered 
part  of  the  work  of  the  party. 

"Do  you  recall  whether  the  words  'Commu- 
nist Party'  were  ever  uttered  in  any  conversa- 
tion in  Mr.  Lamb's  office?"  Mr.  Brown  asked. 

After  admitting,  "I'm  afraid  of  your  next 
question,"  the  witness  answered,  "I  cannot  re- 
call any  specific  instance  in  which  the  words 
'Communist  Party'  were  used  in  Mr.  Lamb's 
office." 

In  further  cross  examination,  the  witness 
admitted  the  party  and  ILD  secured  the  best 
legal  counsel  they  could  "afford"  and  it  didn't 
matter  whether  counsel  were  Communists  or 
not  although  the  party  would  have  preferred 
that  they  were. 

The  witness  agreed  it  is  a  "matter  of  historic 
record"  of  many  prominent  attorneys  going  to 
the  aid  of  persons  who  needed  legal  defense  but 
could  not  afford  such  defense.  He  said  Mr. 
Lamb  "certainly  was"  one  of  those  who  gave 
his  time  and  effort  to  help  such  as  these. 

BOTKIN  SWORN  IN 
AS  ODM  EXECUTIVE 

HAROLD  BOTKIN,  assistant  director  of 
operations  for  AT&T's  Long  Lines  Dept.,  last 
Wednesday  afternoon  was  sworn  in  as  assistant 
director  for  telecommunications  in  the  Office  of 
Defense  Mobilization. 

Mr.  Botkin,  a  former  consultant  in  the  De- 
fense Dept.'s  Office  of  Transportation  and 
Communications,  succeeds  William  A.  Porter, 
who  returns  to  private  law  practice  with  the 
Washington  law  firm  of  Bingham,  Collins, 
Porter  &  Kistler  [At  Deadline,  Sept.  30]. 

Present  for  the  oath-taking  ceremonies  were 
FCC  Comr.  Edward  M.  Webster;  Rear  Adm. 
Henry  C.  Perkins,  chief  of  operations  of  the 
Coast  Guard;  Dean  Garner,  director  of  the 
Defense  Dept.'s  Communications  Division; 
Lloyd  Simpson,  Civil  Aeronautics  Administra- 


Warrant  for  Witness 

EXISTENCE  of  a  warrant  for  arrest  of 
William  G.  Cummings,  ex-FBI  plant  in 
the  Toledo  Communist  Party  and  initial 
FCC  witness  in  the  Edward  Lamb  case, 
on  a  charge  of  making  a  false  statement 
in  obtaining  his  second  marriage  license 
in  1931,  was  related  to  the  FCC  proceed- 
ing Wednesday  by  Walter  R.  Powell, 
Broadcast  Bureau  counsel. 

Complaint  for  the  warrant,  issued  by 
a  Bowling  Green,  Ohio,  justice  of  peace, 
was  reported  made  by  a  Mr.  Zimmer- 
man, said  to  be  Mr.  Lamb's  personal 
pilot.  Mr.  Powell  said  he  based  his 
statement  on  press  reports.  The  warrant 
reportedly  was  issued  Monday  night. 

Counsel  for  Mr.  Lamb  Monday  put 
in  evidence  court  documents  from  Flor- 
ence County,  S.  C,  certifying  Mr.  Cum- 
mings' first  marriage  was  in  1929  and 
records  showed  no  annulment. 

Mr.  Cummings  was  to  appear  Tuesday 
for  re-direct  examination  but  the  session 
proceeded  with  a  new  witness  who  later 
testified  Mr.  Cummings  was  in  Mr. 
Powell's  office  at  the  FCC  Tuesday  noon. 


Page  56    •    September  27,  1954 


Broadcasting    •  Telecasting 


Variety  Show 
Afternoon  Vaiwy 

Chicago's  ^jX  ^ing P<°^  t»-<»  » 
,  Anoffit  ARB  ?ives  h  live  daytime  show  ana 

^'^i^So.UHnois.    a  , 

WackerUn%e,  ^j^fc'f  \  <*hni  ()  


RADIO-TV  officials  look  over  Philadelphia's  potential  as  a  site  for  the  1956  political 
conventions  which  a  special  municipal  committee  is  trying  to  bring  to  that  city.  Net- 
work news  executives  were  shown  the  facilities  which  would  be  available  to  them  if 
the  "City  of  Brotherly  Love"  were  chosen.  Represented  here  are  (I  to  r):  seated,  Milton 
Burgh,  MBS  director  of  news;  Davidson  Taylor,  NBC  director  of  public  affairs;  stand- 
ing, James  Caddigan,  DuMont  director  of  programming  and  production;  Paul  Levitan, 
CBS  producer;  Elmer  Lower,  CBS  director  of  special  projects,  news  and  public  affairs; 
William  R.  McAndrew,  NBC  head  of  news;  Walter  Phillips,  Philadelphia  director  of 
commerce;  and  Walter  H.  Annenberg,  editor  and  publisher  of  the  Philadelphia 
Inquirer  (WFIL-AM-TV)  and  chairman  of  that  city's  Citizens  Committee. 


tion  communications  liaison  officer;  Perry 
Johnson,  Central  Intelligence  Agency  deputy 
assistant  director  for  communications;  John 
Cross,  assistant  chief  of  the  State  Dept.'s  Tele- 
communication Division. 

Mr.  Botkin  will  work  on  U.  S.  policy  prob- 
lems in  communications. 

Date  Set  in  Govt.  Suit 
Against  Picture  Firms 

NEW  trial  date  of  Oct.  4  has  been  set  by  Los 
Angeles  Federal  Judge  Harry  Westover  in  the 
government  anti-trust  suit  against  major  mo- 
tion picture  production  and  distribution  firms 
to  force  release  of  16  mm  prints  of  their  the- 
atrical films  to  tv  and  other  uses  [B»T,  Feb.  8]. 

Judge  Westover  granted  the  delay  after  at- 
torneys for  both  defendants  and  the  justice  de- 
partment anti-trust  division  reported  progress 
in  a  series  of  pretrial  conferences  aimed  at  nar- 
rowing issues  to  be  heard  and  deciding  on  ad- 
missibility of  evidence  and  documents,  so  as  to 
expedite  trial  hearings. 

Government  suit,  originally  filed  two  years 
ago  [B»T,  July  28,  1952],  listed  as  defendants 
Columbia  Pictures  Corp.  and  tv  subsidiary 
Screen  Gems  Inc.;  Universal  Pictures  and  sub- 
sidiary United  World  Films  Inc.;  Warner  Bros. 
Pictures  Inc.  and  Warner  Bros.  Pictures  Distrib- 
uting Corp.;  RKO  Radio  Pictures  Inc.;  20th 
Century-Fox  Film  Corp.;  Republic  Pictures 
Corp.  and  Republic  Productions  Inc.,  and  Pic- 
torial Films  Inc.  Theatre  Owners  of  America 
(TOA),  a  trade  group,  was  named  a  co-con- 
spirator, but  not  as  a  defendant  in  the  anti- 
trust suit. 

Shortly  after  suit  filing,  William  C.  Dixon, 
chief  of  the  West  Coast  anti-trust  division,  said 
the  government  felt  the  defendants  "conspired 
to  restrict  the  use  of  their  product,"  adding  that 
the  only  question  involved  in  pressing  the  suit 
was  the  enforcement  of  the  anti-trust  laws. 


RADIO,  TV  MAY  GET 
INTO  PARTY  PARLEYS 

"FAVORABLE  reaction"  has  greeted  the  pro- 
posal by  J.  Leonard  Reinsch,  managing  director 
of  the  Cox  stations,  that  all  committee  sessions 
of  the  Democratic  Presidential  nominating  con- 
vention in  1956  be  made  available  to  all  media, 
including  radio  and  television. 

The  plan  was  submitted  by  Mr.  Reinsch, 
radio-tv  consultant  to  the  Democratic  National 
Committee  and  member  of  its  special  advisory 
committee,  to  the  national  committee  during  a 
two-day  session  in  Indianapolis  Sept.  17-18.  The 
committee  met  to  draft  plans  for  the  fall  con- 
gressional election  campaigns  [B*T,  Sept.  20]. 
No  formal  radio-tv  action  was  taken,  it  was 
reported. 

The  advisory  group  will  meet  again  sometime 
in  December  and  will  weigh  other  innovations 
suggested  by  Mr.  Reinsch  for  the  nominating 
convention. 

Earlier,  Clayton  Fritchey,  deputy  chairman 
of  the  national  committee,  told  B*T  the  com- 
mittee plans  to  buy  no  national  time  itself  but 
hopes  to  support  individual  senatorial  and  con- 
gressional candidates.  The  financial  aid  would 
be  lent  through  various  Democratic  state  and 
local  groups,  each  buying  their  local  time. 

Peoria  U#s  Don't  Want  V 

TWO  operating  uhf  stations  at  Peoria,  111.,  ch. 
43  WEEK-TV  and  ch.  19  WTVH-TV,  peti- 
tioned FCC  last  week  to  make  all  commercial 
channels  there  uhf  in  order  to  prevent  creation 
of  a  new  intermixed  uhf-vhf  market.  Pointing 
out  that  the  area  presently  is  virtually  all  uhf, 
the  stations  asked  that  the  educational  reserva- 
tion affixed  to  ch.  37  be  switched  to  ch.  8,  now 
in  contest  between  WIRL  and  WMBD  there. 
An  alternative  suggestion  submitted  by  the  sta- 
tions is  to  add  ch.  31  to  Peoria  and  reassign 
ch.  8  somewhere  else. 


Query  of  FCC  to  Start 
Bricker  Network  Probe 

THE  FCC  will  be  the  first  entity  on  the  list  of 
groups  to  be  questioned  by  the  Senate  Com- 
merce Committee  staff  in  Chairman  John  W. 
Bricker's  investigation  of  the  networks  and  the 
uhf-vhf  situation,  according  to  developments 
last  week. 

The  Ohio  Republican's  office  said  lines  of  in- 
quiry for  obtaining  the  Commission  data 
already  have  been  marked,  but  first  must  be 
cleared  with  the  Senator. 

Indications  were  that  at  least  the  preliminary 
phases  of  the  investigation  would  be  handled 
by  questionnaires. 

It  was  unlikely  that  the  Senator  will  be  in 
Washington  to  give  attention  to  the  matter 
until  perhaps  Monday,  Oct.  4. 

Sen.  Bricker  will  be  in  Boston  until  Friday, 
Oct.  1,  attending  a  conclave  of  the  Supreme 
Council  of  the  33rd  Degree  Scottish  Rites 
Masons,  and,  it  is  reported,  probably  will  re- 
turn to  Ohio  for  that  weekend. 

Nature  of  the  data  to  be  asked  from  the 
Commission  was  withheld  pending  clearance  by 
Sen.  Bricker,  and  the  date  the  questionnaire 
will  be  submitted  depends  on  how  soon  the 
Senator  acts  on  the  recommendations  of  the 
staff  conducting  the  investigation. 

This  staff,  headed  by  Robert  F.  Jones,  held 
a  series  of  conferences  all  last  week  in  working 
out  plans  for  the  probe.  Participating  with 
Mr.  Jones  in  the  conferences  were  Harry  M. 
Plotkin,  minority  counsel  who  joined  the  inves- 
tigating group  last  Monday,  and  Nicholas 
Zapple,  the  Commerce  Committee's  communi- 
cations counsel  who  is  coordinating  the  probe. 

Tv  Crime  and  Horror  Hearing 
To  Commence  in  Mid-October 

EXACT  date  for  the  Senate  Juvenile  Delin- 
quency subcommittee's  planned  hearings  on  tv 
crime  and  horror  programs  has  not  been  set 
but  sessions  definitely  will  begin  around  mid- 
October,  Herbert  Beaser,  the  subcommittee's 
chief  counsel,  said  last  week. 

The  hearings  will  be  held  in  Washington,  Mr. 
Beaser  said,  and  will  cover  every  phase  of  pro- 
gramming in  the  television  industry.  The  hearJ 
ings  are  expected  to  go  into  the  activities  of  the 
Television  Code  Review  Board  to  determine 
who  makes  decisions  on  programming  [Closed 
Circuit,  Sept.  20]. 

Chairman  of  the  group  is  Sen.  Robert  C. 
Hendrickson  (R-N.  J.).  Other  members  ard 
Sens.  William  Langer  (R-N.  D.),  Thomas  C.I 
Hennings  Jr.  (D-Mo.)  and  Estes  Kefauver  (D- 


Tenn.). 


'Round  The  World' 

TELEVISION  diary,  recording  the 
'round-the-world  journey  by  Sen.  Mar- 
garet Chase  Smith  (R-Me.),  will  be  made 
by  CBS-TV  See  It  Now.  The  senator  dis- 
closed last  Thursday  on  the  Edward  R. 
Murrow  show  that  when  she  leaves  on 
the  tour  to  Europe  and  Asia  on  Oct.  2, 
she  will  be  accompanied  by  the  show's 
cameraman  Charles  Mack  and  soundman 
Bobby  Huttenloch.  CBS-TV  said  the 
trip  is  the  first  such  report  by  a  tv  pro- 
gram and  the  first  such  tour  guided  by  a 
U.  S.  Senator.  Sen.  Smith  will  not  accept 
a  fee  from  the  program  and  no  govern- 
ment funds  are  involved,  the  network 
said. 


Page  58    •    September  27,  1954 


Broadcasting    •  Telecasting 


Du  Pont  is  sold  on  ABC  . . . 
renews  Cavalcade  of  America 

for  '54-'55  season 

Prestige-conscious  Du  Pont  and  Nielsen-wise  BBDO  have  again 
chosen  the  opening  slot  on  ABC's  great  Tuesday  night  line-up  for 
Cavalcade  of  America's  'S4-S5  bow  on  September  28.  One  of  TV's  most 
honored  dramatic  shows,  winner  of  the  Freedoms  Foundation  Award 
for  five  straight  years,  Cavalcade  features  great  actors  in  great  moments 
from  American  history,  recreated  by  some  of  TV's  most  gifted  writers 
and  producers.  Du  Pont's  Cavalcade  is  the  opening  gun  of  the  battery  of 
shows  that  makes  Tuesday  night  ABC  night  on  the  nation's  TV  screens. 


You're  in  smart  company  on 


ABC-TV 


AMERICAN   BROADCASTING  COMPANY 


i 


September  27,  1954    •    Page  59 


WEAN  SALE,  WILS-TV  LEASE  APPROVED; 
OTHER  TRANSFERS  SENT  TO  COMMISSION 

Fox,  Wells  &  Co.  seeks  approval  of  its  purchase  of  KFSD-AM-FM-TV 
San  Diego  for  $2,227,500  plus  net  quick  assets.  WHOO-AM-FM 
Orlando,  Fla.,  sale  from  Edward  Lamb  to  Mowry  Lowe  for  $295,000 
is  also  submitted  to  the  Commission. 


FCC  last  week  granted  the  transfers  of  WEAN 
Providence,  R.  I.,  from  General  Teleradio  Inc. 
to  Providence  Journal  Co.  for  $260,000,  and 
the  lease  of  WILS-TV  Lansing,  Mich.,  from 
John  C.  Pomeroy  and  associates  to  a  group 
headed  by  Thomas  B.  Shull,  NBC  Film  Divi- 
sion account  executive,  for  $5,000  per  month, 
with  an  option  to  buy  at  $166,254. 

The  week  also  saw  applications  for  FCC  ap- 
proval of  the  sale  of  KFSD-AM-FM-TV  San 
Diego  from  Thomas  E.  Sharp  and  associates  to 
Fox,  Wells  &  Co.  for  $2,227,500  plus  net  quick 
assets  [B»T,  Aug.  23];  of  WHOO-AM-FM  Or- 
lando, Fla.,  from  Edward  Lamb,  now  in  the 
throes  of  an  FCC  hearing  regarding  communist 
affiliations  (see  separate  story  on  page  54),  to 
Mowry  Lowe,  former  general  manager  of 
WEAN  Providence,  R.  I.,  for  $295,000. 

Also  filed  last  week  was  an  application  by 
Max  Leon,  WDAS  Philadelphia,  asking  FCC 
approval  in  the  sale  of  his  old  1400  kc  facility 
to  Friendly  Broadcasting  Co.  (Richard  Eaton) 
for  $72,000.  WDAS  holds  a  CP  to  change  to 
1480  kc. 

The  WEAN  transfer  was  approved  with  the 
proviso  that  the  Providence  Journal  Co.  (Prov- 
idence Journal-Bulletin)  rid  itself  of  WPJB  in 
that  city.    WEAN  operates  on  790  kc  with 


5  kw  and  is  an  MBS  affiliate.  WPJB  operates 
on  1420  kc  with  5  kw  and  is  an  ABC  affiliate. 

The  ch.  54  WILS-TV  Lansing  lease  was  au- 
thorized to  the  Inland  Broadcasting  Co.  which 
is  owned  by  Herbert  H.  Upton,  lohn  A.  Strauss, 
and  lames  C.  Hendley.  Mr.  Shull  has  no  stock 
interest,  but  will  be  general  manager  of  the 
station.  The  $5,000  per  month  rent  agreement 
contains  provisions  relating  the  monthly  pay- 
ments to  station  income  in  such  a  way  that 
monthly  rent  can  drop  to  $500.  The  option 
to  buy  is  valid  for  two  years,  but  is  predicated 
on  the  Commission  granting  Parma-Onondaga, 
Mich.,  ch.  10  to  Television  Corp.  of  Michigan 
(in  which  Mr.  Pomeroy  and  his  group  have  an 
interest). 

WILS-TV  cost  $217,667  to  build,  the  appli- 
cation showed.  Total  assets  of  the  licensee, 
Lansing  Broadcasting  Co.,  which  also  owns 
WILS  (1320  kc  with  5  kw  day,  1  kw  night), 
were  put  at  $418,587,  with  the  surplus  set  at 
$50,000. 

WILS-TV  began  operating  Aug.  20,  1953, 
and  is  affiliated  with  ABC-TV  and  DuMont.  It 
is  represented  by  Venard,  Rintoul  &  McConnell 
Inc. 

Application  for  approval  of  the  sale  of  the 
KFSD  San  Diego  stations  to  Fox,  Wells  &  Co. 


for  almost  $2.25  million  plus  net  quick  assets 
indicated  that  the  investment  company  was  bor- 
rowing $2.5  million  from  Bankers  Trust  Co., 
New  York,  for  seven  years,  at  4%.  It  also 
showed  that  an  option  held  by  Charles  E.  Salik, 
former  owner  of  KCBQ  San  Diego,  to  buy 
1,330  shares  of  the  2,660  owned  by  Mr.  Sharp 
will  be  taken  over  by  the  new  licensee,  KFSD 
Inc. 

KFSD  Inc.  will  be  95.5%  owned  by  Fox, 
Wells  &  Co.  It  will  be  headed  by  James  G. 
Rogers,  pre-World  War  II  vice  president  and 
general  manager  of  Benton  &  Bowles  advertis- 
ing agency,  and  will  also  include  Glen  Mc- 
Daniel,  president-general  counsel  of  Radio- 
Electronics  -  Television  Manufacturers  Assn., 
3%,  and  Will  iam  T.  Lane,  former  general 
manager  of  WAGE  Syracuse,  N.  Y.,  and  of 
WLWT  (TV)  Atlanta,  Ga.  (now  WLWA 
[TV]),  1.5%. 

Fox,  Wells  Holdings 

Fox,  Wells  &  Co. — which  is  owned  by  former 
American  Optical  Co.  executives  Heywood  Fox, 
15%,  George  B.  Wells,  5%,  and  Dr.  R.  Bowl- 
ing Barnes,  5%,  as  general  partners,  and  75% 
by  trust  funds — owns  30%  of  WWOR-TV 
Worcester,  Mass.,  40%  of  Olympic  Radio- 
Television  Inc.  (radib-tv  sets),  and  substantial 
interests  in  community  television  systems  in 
Florence,  Ala.;  Bluefield,  W.  Va.;  Parkersburg, 
W.  Va.;  Williamsport,  Pa.;  Clarksburg,  W.  Va.; 
Fairmont,  W.  Va.;  Morgantown,  W.  Va.,  and, 
Winchester,  Ky.  It  also  holds  varying  interests 
in  spraying,  compressor,  lighting  fixtures,  oil, 
and  Coca-Cola  bottling  companies. 

Present  licensee  of  the  KFSD  stations,  Air- 
fan  Radio  Corp.,  showed  total  assets  of  $1,266,- 
341,  with  $664,048  in  earned  surplus  listed. 
Replacement  value  of  KFSD-TV  was  put  at 
$587,855;  of  KFSD-AM-FM,  at  $564,682.  In 
addition  to  Mr.  Sharp,  Airfan  stock  is  held  in 
varying  minor  amounts  by  three  other  stock- 
holders and  by  three  trustees  for  trust  funds. 

Sale  of  Mr.  Lamb's  WHOO  stations  in  Or- 
lando, Fla.,  which  he  bought  in  1952  for  $200,- 
000,  to  Mr.  Lowe  will  be  paid  in  most  part 
by  a  six-year  note,  it  was  explained  in  the 
application.  Total  assets  of  the  Orlando  sta- 
tions were  set  at  $151,613,  with  earnings  of 
$25,149  indicated  in  the  June  30,  1954,  balance 
sheet.  Estimated  replacement  cost  of  both 
outlets  was  set  at  $275,000.  Mr.  Lowe,  who 
will  be  president  of  Radio  Florida  Inc.,  the 
actual  purchaser,  showed  a  net  worth  of  more 
than  $50,000.  FCC  last  week  approved  the 
sale  of  WEAN  Providence,  of  which  Mr.  Lowe 
was  general  manager,  to  the  Providence  Journal 
Co.  (see  above). 

WDAS  Sale 

In  seeking  FCC  approval  for  the  sale  of  his 
old  1400  kc  facility,  Mr.  Leon  cited  cases  in 
which  the  Commission  had  approved  such  sales, 
even  for  stations  which  had  changed  their  fre- 
quencies. He  pointed  out  that  he  had  bought 
WDAS  in  1950  for  $500,000,  had  constructed 
new  studios  in  1953  for  $53,000  and  planned 
to  invest  $163,000  for  complete  new  studios  and 
equipment  for  the  1480  kc  operation.  In  addi- 
tion to  the  $72,000  purchase  price.  United 
Broadcasting  will  pay  $4,350  a  year  for  seven 
years'  rental  of  the  old  WDAS  studio,  the 
application  said. 

United  Broadcasting  now  owns  WOOK-AM- 
TV  and  WFAN  (FM)  Washington;  WSID  and  1 
WTLF  (TV)  Baltimore,  WARK  Hagerstown, 
WINX  Rockville,  all  Maryland;  WJMO  Cleve- 
land, and  WANT  Richmond,  Va. 


he*?  u  CHATTANOOGA 

(79th  MARKET)  -  -  -  ON  WDEF-TV 

Your  Play  Time  .  .  .  Comedy  Hour  .  .  .  TV  Playhouse  .  .  .  Liberace  .  .  . 
GE  Theatre  .  .  .  Tony  Martin  Show  .  .  .  Camel  News  Caravan  .  .  .  Burns 
and  Allen  .  .  .  My  Friend  Irma  .  .  .  Viceroy  Theatre  .  .  .  Dennis  Day  Show 
.  .  .  Robert  Montgomery  Presents  .  .  .  Place  the  Face  .  .  .  Studio  One  .  .  . 
Midwestern  Hayride  .  .  .  Arthur  Murray  Party  .  .  .  Milton  Berle  Show  .  .  . 
I  Love  Lucy  .  .  .  Masquerade  Party  .  .  .  Red  Buttons  .  .  .  Truth  or  Con- 
sequences .  .  .  You  Bet  Your  Life  .  .  .  Red  Skelton  Revue  .  .  .  Arthur 
Godfrey  and  His  Friends  .  .  .  Coke  Time  ...  I  Married  Joan  .  .  .  Cavalcade 
of  America  .  .  .  Strike  It  Rich  .  .  .  I've  Got  A  Secret  ...  I  Led  Three 
Lives  .  .  .  This  Is  Your  Life  .  .  .  Dragnet  .  .  .  Ford  Theatre  .  .  .  Mr. 
District  Attorney  .  .  .  Favorite  Story  .  .  .  Pantomime  Quiz  .  .  .  Mama  .  .  . 
Life  of  Riley  .  .  .  Best  In  Mystery  .  .  .  Big  Story  .  .  .  Cavalcade  of 
Sports  .  .  .  Game  of  the  Week  .  .  .  Jackie  Gleason  Show  .  .  .  Amateur 
Hour  .  .  .  Saturday  Nite  Revue  .  .  .  Your  Hit  Parade  .  .  .  Private  Secretary 
.  .  .  On  Your  Account  .  .  .  Lux  Theatre  .  .  .  Disneyland  .  .  .  Kollege  of 
Musical  Knowledge  .  .  .  Welcome  Travelers  .  .  .  Guiding  Light  .  .  .  Hawkins 
Falls  .  .  .  Chrysler  Show  .  .  .  Dollar  a  Second  .  .  .  Sports  Revue 

Carter  Parham,  President  Harold  (Hap)  Anderson,  Manager 

Interconnected  .  .  .  NBC  •  CBS  •  ABC  •  DuAA. 


105,200  Watts 
VHF 


Contact  THE  BRAN  HAM  COMPANY 


Page  60    •    September  27,  1954 


Broadcasting    •  Telecasting 


They  Sing  A  Prosperous  Song 


Dovetail  bits  hum  about  payrolls  and  profits  as  they  work  for  the 
growing  furniture  industry  in  the  South's  Prosperous  Piedmont. 

Industry  and  agriculture  team-up  to  make  the  mighty  Piedmont 
section  of  North  Carolina  and  Virginia  one  of  the  fastest  comers  in 
the  nation.  And  WFMY-TV  is  the  Prosperous  Piedmont's  most 
viewed  station. 

The  1,700,000  people  in  WFMY-TV's  31-county  area  have  over  2  bil- 
lion dollars  to  spend  .  .  .  and  they're  ready,  willing  and  able  to  spend  it. 
Let  your  H-R-P  man  tell  you  the  success  stories  of  flourishing  products 
sold  over  WFMY-TV  in  the  Prosperous  Piedmont. 

Team  your  product  with  WFMY-TV  and  you'll  sing  a  prosperous 
song,  too.  Call  your  H-R-P  man  today. 


uifmsj-tv 


Basic  Affiliate 


GREENSBORO,    N.  C. 

Represented  by 
Harrington,  Righter  &  Parsons,  Inc. 

New  York  —  Chicago  —  San  Francisco 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  61 


INTERCITY  RELAYS:  NEW  FCC  ISSUE 


INTERCITY  relays  for  the  exchange  of  televi- 
sion programs  between  cities  whether  or  not 
linked  by  common  carrier  facilities  have  become 
a  lively  subject  at  the  FCC,. 

•  The  Commission  asked  for  comments  on 
the  petition  of  North  Dakota  Broadcasting  Co. 
(KCJB-TV  Minot  and  KXJB-TV  Valley  City, 
North  Dakota)  to  revise  the  rules  to  permit  the 
construction  of  privately  owned  intercity  relays. 

•  AT&T  asked  for  permission  to  use  uhf 
frequencies  to  put  a  150-mile  international  radio 
relay  across  the  Straits  of  Florida  to  connect 
the  U.  S.  and  Cuba  for  telephone  and  tv. 

•  A  private  group  asked  for  authority  to 
construct  an  intercity  microwave  relay  between 
Granite  Canyon,  Wyo.,  and  Rapid  City,  S.  D., 
to  feed  Denver  tv  signals  to  a  prospective  com- 
munity television  system  in  Radio  City. 

The  North  Dakota  Broadcasting  Co.  petition 
asked  that  FCC  rules  be  changed  to  permit  a 
tv  station  to  build  its  own  interconnection  to 
bring  live  network  programs  to  its  audience 
where  it  can  be  shown  that  existing  common 
carrier  facilities  are  too  costly  and  might  de- 
prive some  parts  of  the  country  from  receiving 
live  network  programs  or  result  in  no  tv  service. 

The  North  Dakota  licensee  asserted  that  the 
Commission  should  have  the  discretion  of  con- 
sidering such  requests  and  authorizing  them 
if  it  was  convinced  it  was  in  the  public  interest. 

Under  present  regulations  tv  stations  may 
build  their  own  intercity  links  only  as  an 
interim  measure  until  common  carrier  facilities 
are  available.   In  the  early  days  of  tv,  there 


were  about  10  such  station-owned  facilities. 
These  have  now  increased  to  24. 

In  issuing  its  notice  of  proposed  rule-making 
on  this  subject,  the  Commission  asked  for 
comments  from  interested  parties  by  Nov.  8, 
and  allowed  10  days  thereafter  for  counter- 
comments  and  replies. 

The  24  stations  which  use  their  own  inter- 
city microwave  are: 

KATV  (TV)  Pine  Bluff  (Little  Rock),  Ark.; 
WNHC-TV  New  Haven,  Conn.;  WATR-TV  Water- 
bury,  Conn.;  WRBL-TV  Columbus,  Ga.;  WTTV 
(TV)  Bloomington,  Ind.;  KQTV  (TV)  Fort  Dodge, 
Iowa;  WBOC-TV  Salisbury,  Md.;  WNEM-TV  Bay 
City,  Mich.;  WWTV  (TV)  Cadillac,  Mich.;  WKZO- 
TV  Kalamazoo,  Mich.;  WILS-TV  Lansing,  Mich.; 
W JIM-TV  Lansing,  Mich.;  WKNX-TV  Saginaw, 
Mich.;  WPBN-TV  Traverse  City,  Mich.;  WJTV 
(TV)  Jackson,  Miss.;  WTVE  (TV)  Elmira,  N.,Y.; 
KXJB-TV  Valley  City,  N.  D.;  WHIZ-TV  Zanes- 
ville,  Ohio;  WGLV  (TV)  Easton,  Pa.;  WARM-TV 
Scranton,  Pa.;  WGBI-TV  Scranton,  Pa.;  WBRE- 
TV  Wilkes-Barre,  Pa.;  WSAZ-TV  Huntington,  W. 
Va.;  WEAU-TV  Eau  Claire,  Wis. 

AT&T's  proposal  to  institute  U.  S.-Cuba 
radio  relay  service  was  in  the  form  of  a  peti- 
tion asking  the  FCC  to  authorize  stations  in 
the  International  Fixed  Public  Radio  Service 
in  southern  Florida  to  use  bands  between 
500  mc  and  890  mc.  provided  no  harmful 
interference  is  caused  to  tv. 

AT&T  claimed  that  the  International  Fixed 
Public  Radio  Service  frequencies  could  not  pro- 
vide the  "over  the  horizon"  transmissions  needed 
to  interconnect  Cuba  and  Florida.  However, 
AT&T  said,  its  studies  have  shown  that  it  is 
possible  to  accomplish  this  over-the-water  hop 
with  beamed  uhf  frequencies.  This  would  per- 
mit transmission  of  "hundreds"  of  telephone 


messages  and  also  tv  programs,  AT&T  pointed 
out,  with  a  20  mc  band. 

Proper  siting  of  the  inter-nation  radio  relay 
transmitters  would  ensure  that  no  interference 
would  be  caused  to  uhf  tv  stations  in  southern 
Florida,  AT&T  said.  Transmitting  facilities  in 
Cuba  would  be  engineered  so  as  to  avoid  inter- 
ference with  tv  reception  in  the  U.  S.,  it  added. 
It  suggested  that  all  the  possible  interference 
factors  could  be  overcome  by  using  frequencies 
above  680  mc. 

The  third  request  for  construction  of  an 
intercity  relay  to  feed  tv  signals  to  a  community 
television  system  was  submitted  last  week  to 
the  FCC.  This  was  by  Eugene  Bartlett  and  C.  L. 
Reed,  under  the  name  of  Bartlett  &  Reed  Man- 
agement, to  establish  a  $211,265,  seven-hop, 
common  carrier,  microwave  system  between 
Granite  Canyon,  Wyo.  and  Rapid  City  S.  D., 
to  feed  a  prospective  community  tv  operation 
in  that  Black  Hills-southern  Dakota  region. 

The  applicants,  who  emphasized  they  will 
have  no  connection  with  the  community  tv 
system  in  Rapid  City,  estimated  $100,000  rev- 
enues in  the  first  year  of  operation,  based  on. 
$8,500  per  month  charge  (for  both  video  and 
audio  channels)  for  each  customer.  The  hope 
is  that  more  than  one  mountaintop  system  may 
engage  its  services. 

The  Dakota  businessmen  foresee  a  4,000- 
home  potential  for  community  tv  operation,, 
feeding  Denver  tv  station  signals  to  Rapid  City. 
They  informed  the  Commission  that  they  had 
aural  assurance  from  KOA-TV  Denver  that 
they  could  use  its  ch.  4  signals  for  this  purpose. 

Hills  Broadcasting  Co.  (N.  L.  Bentson  and 
associates)  holds  a  CP  for  KTLV  (TV)  on  ch.  7 
in  Rapid  City.  Grant  was  made  last  February. 
The  Bartlett-Reed  group  expressed  doubts  that 
the  station  would  be  built.  There  is  no  tv  re- 
ception at  Rapid  City  at  present,  they  said. 

The  application  is  similar  to  the  proposal  of 
J.  E.  Belknap  &  Assoc.  to  feed  Memphis  tv 
signals  to  Kennett  and  Poplar  Bluff,  Mo.,  com- 
munity tv  systems.  This  was  granted  last  May 
[B»T  May  10]. 

KBTM  Bids  for  Ch.  8; 
WMGT  (TV)  Asks  Ch.  19 

APPLICATION  for  ch.  8,  Jonesboro,  Ark.,  was 
filed  last  week  by  KBTM-AM-FM  that  city, 
with  estimated  $100,000  construction  cost,  RCA 
equipment,  and  11.75  kw  power.  Antenna,  set 
for  one  mile  east  of  Jonesboro  on  Highway 
No.  4,  will  be  309  ft.  above  average  terrain 
(337  ft.  above  ground).  Application  showed 
total  assets  of  the  KBTM  stations  as  $127,777 
as  of  Aug.  31,  1954,  with  $57,750  due  in  notes. 
Principals  are  Harold  E.  and  Helen  W.  King. 

The  FCC  was  also  asked  by  ch.  74  WMGT 
(TV)  North  Adams,  Mass.,  to  assign  ch.  19 
there  and  permit  the  station  to  shift  to  the 
lower  uhf  channel.  It  said  that  ch.  19  had  been 
granted  to  Richard  H.  Balch  for  Utica,  N.  Y., 
and  that  it  had  agreed  to  pay  Mr.  Balch  $11,000 
for  the  expenses  he  incurred  in  connection  with 
the  projected  Utica  station.  Upon  payment  of 
this  sum,  WMGT  said,  Mr.  Balch  has  agreed 
to  surrender  his  CP. 

In  formal  orders,  the  Commission  replaced 
ch.  65  at  Sunbury,  Pa.,  with  ch.  38  at  the  re- 
quest of  WKOK  Sunbury,  effective  Oct.  25. 
This  also  involved  substituting  ch.  74  for  38  at 
Lewiston,  Pa.,  and  assigning  ch.  65  to  Shamokin, 
Pa. 

In  another  allocation  change,  the  FCC 
ordered  the  assignment  of  ch.  2  to  Andalusia, 
Ala.,  and  reserved  it  for  educational,  non- 
commercial use.  This  was  on  the  request  of  the 
Alabama  Educational  Television  Commission. 


Page  62    •    September  27,  1954 


Broadcasting    •  Telecasting 


DELIVERS  MORE  FOR  THE  MONEY" 


These  five  inland  radio  stations,  purchased  as  a  unit,  give  you 
more  listeners  than  any  competitive  combination  of  local 
stations  .  .  .  and  in  Inland  California  more  listeners  than  the 
2  leading  San  Francisco  stations  and  the  3  leading  Los 
Angeles  stations  combined  .  .  .  and  at  the  lowest  cost  per 
thousand!  (SAMS  and  SR&D) 

Beeline  listeners  in  this  independent  inland  market  spend 
over  $3  billion  annually  at  retail,  nearly  a  billion  annually 
for  food  alone.  (Sales  Management's  1954  Copyrighted 
Survey  ) 

WCLATCHY  BROADCASTING  COMPANY 

SACRAMENTO,  CALIFORNIA  •  Paul  H.  Raymer  Co.,  National  Representative 
Jroadcasting    •  Telecasting 


September  27,  1954    •    Page  63 


FCC  ACTS  TO  END 
AREA  ANTENNA  LIMIT 

Proposed  rule-making  issued 
to  delete  1,000-ft.  maximum 
for  tv  antennas  in  U.  S.  north- 
east and  north  central  areas. 

ELIMINATION  of  the  1,000-ft.  maximum 
antenna  height  limitation  for  full-power  tv  sta- 
tions in  the  northeastern  and  north  central 
area  of  the  U.  S.  (Zone  I)  loomed  as  a  possi- 
bility last  week  when  the  FCC  issued  a  notice 
of  proposed  rule-making  looking  toward  the 
deletion  of  this  provision  in  its  tv  rules. 

The  action  was  based  on  petitions  requesting 
the  equalization  of  antenna  height  maximums 
for  the  entire  country,  submitted  to  the  FCC  in 
1953  by  WBEN-TV  Buffalo  (ch.  4)  and  WSAZ- 
TV  Huntington,  W.  Va.  (ch.  3).  Both  stations 
are  in  Zone  I  peripheries,  and  claimed  they  were 
being  discriminated  against  because  of  this 
limitation  on  height. 

FCC  Comr.  Frieda  B.  Hennock  dissented. 

FCC  rules,  established  in  1952  after  the 
four-year  freeze,  permit  2,000-ft.  antennas  with 
maximum  powers  in  all  parts  of  the  country 
except  the  crowded  northeast  and  north  central 
states.  Maximum  powers  for  channels  2-6  are 
100  kw,  for  channels  7-13,  316  kw,  and  for 
channels  14-83,  1,000  kw. 

It  was  felt,  the  Commission  said  in  its  1952 
report,  that  antenna  height  limitation  to  1,000 
ft.  in  Zone  I  was  necessary  to  permit  closer 
geographical  spacing  of  stations  in  this  densely 
populated  area.  This  would  permit  the  FCC 
to  assign  more  vhf  channels  there  than  if  the 
general  separation  criterion  were  used,  it  said. 
However,  the  Commission  held  open  the  door 
for  higher  antenna  maximums  by  qualifying 
the  Zone  I  limitation  "until  a  larger  body  of 
data  is  available  with  respect  to  operation  with 
antenna  heights  over  1,000  ft.  with  higher 
powers.  .  .  ." 

Both  WBEN-TV  and  WSAZ-TV  claimed 
elimination  of  this  restriction  would  greatly 
increase  the  service  areas  for  all  stations  in 
Zone  I,  and  that  there  would  be  little,  if  any 
interference,  provided  all  stations  boost  opera- 
tion to  maximum  power. 

The  Commission  asked  for  comments  by 
Nov.  25,  with  counter-comments  due  10  days 
thereafter.  It  said  it  would  decide  whether 
hearings  were  necessary  after  reviewing  the 
comments  and  counter-comments. 

Comr.  Hennock  based  her  dissent  on  her  fear 
that  high  powered  metropolitan  vhf  stations 
with  2,000-ft.  antennas  would  blanket  smaller 
vhf  and  all  uhf  stations  in  the  crowded  north- 
east and  north  central  states.  This  "reflects  a 
basic  change  in  the  philosophy  of  the  Commis- 
sion since  1952,"  Miss  Hennock  said. 

She  urged  that  the  Commission  hold  up 
action  until  the  results  of  the  Bricker  investiga- 
tion (see  story  page  58)  are  known. 

Seven  New  Tv  Outlets 
Beginning  Operations 

SEVEN  new  tv  stations  were  scheduled  to 
begin  regular  programming  this  past  weekend. 
These  starts  would  increase  to  407  the  number 
of  operating  tv  stations. 

A  year  ago,  at  World  Series  time,  a  record 
was  set  when  27  new  tv  stations  in  one  week 
started  programming. 

The  new  tvs,  bringing  the  first  local  video 
outlets  to  four  cities,  are: 

WGTH-TV  Hartford,  Conn.  (ch.  18),  ABC,  DuM; 
represented  by  H-R  Tv  Inc.,  Sept.  25. 

WINT  (TV)  Waterloo  (Ft.  Wayne),  Ind.  (ch. 

Page  64    •    September  27,  1954 


15).  CBS;  represented  by  H-R  Tv  Inc.,  Sept.  26. 

KTIV  (TV)  Sioux  City,  Iowa  (ch.  4),  NBC; 
represented  by  George  P.  Hollingbery  Co.,  Sept. 

26. 

WMTW  (TV)  Poland,  Me.  (ch.  8),  ABC,  CBS; 
represented  by  Harrington,  Righter  &  Parsons 
Inc.,  Sept.  25. 

KSWM-TV  Joplin,  Mo.  (ch.  12),  CBS;  repre- 
sented by  Venard,  Rintoul  &  McConnell  Inc., 
Sept.  26. 

WUSN-TV  Charleston,  S.  C.  (ch.  2),  NBC,  DuM; 
represented  by  H-R  Tv  Inc.,  Sept.  25. 

KUTV  (TV)  Salt  Lake  City  (ch.  2),  ABC;  rep- 
resented by  George  P.  Hollingbery  Co.,  Sept.  26. 

This  is  the  first  local  tv  station  for  Hartford, 
Waterloo  (serving  nearby  Ft.  Wayne),  Poland 
and  Joplin;  the  second  for  Sioux  City  and 
Charleston,  and  the  third  for  Salt  Lake  City. 

WLOS-TV  Asheville,  N.  C,  began  regular 
programming  Sept.  18  affiliated  with  ABC  and 
DuMont.  The  ch.  13  outlet  is  the  second  tv 
there  but  first  vhf. 

WCNY-TV  Carthage-Watertown.  N.  Y., 
was  scheduled  to  begin  test  patterns  Saturday 
and  expects  to  begin  commercial  operation  Oct. 
1,  the  station  has  reported.  The  ch.  7  outlet 
will  be  affiliated  with  ABC  and  CBS  and  rep- 
resented by  Weed  Tv. 


GATES  RADIO  Co.,  Quincy,  III.,  announced 
last  week  it  has  been  awarded  the  con- 
tract for  the  construction  of  audio  and 
control  equipment  for  the  new  U.  S.  In- 
formation Agency  (Voice  of  America) 
installation  in  Washington.  Sufficient 
audio  and  control  equipment  is  to  be  pro- 
vided by  Gates  for  16  studios,  40  record- 
ing positions  (disc  and  tape),  one  master 
control  console  and   recording  console. 

Voice  Begins  Operation 
From  Washington  Studios 

FIRST  of  the  Voice  of  America's  broadcasts 
from  Washington  went  on  the  air  last  Wednes- 
day, with  the  placing  into  use  of  four  of  the 
Voice's  14  new  studios  which  have  been  under 
construction  in  the  Health,  Education  &  Wel- 
fare Dept.  Building,  a  spokesman  said. 

The  broadcasts  mark  the  first  of  the  Voice's 
broadcasting  activities  to  be  moved  from  New 
York  to  Washington.  The  entire  move  is  ex- 
pected to  be  completed  by  Nov.  1. 

The  four  studios  will  handle  the  Voice's  Near 
East  language  desk  and  adds  about  100  to  the 
100  members  of  the  agency  already  in  Wash- 
ington. The  complete  move  involves  about 
1,000  persons,  the  spokesman  said. 

The  Voice  is  concluding  an  extensive  re- 
cruiting campaign  to  replace  some  20-30%  of 
its  personnel  who  will  not  make  the  move  from 
New  York.  The  spokesman  said  the  agency 
currently  is  "desperately"  in  need  of  60  stenog- 
raphers. The  recruiting  campaign  was  largely 
to  replace  broadcasting  personnel  who  are  pro- 
ficient in  the  38  languages  broadcast. 

The  Voice's  Far  East  desk  has  set  Oct.  2 
to  begin  Washington  broadcasts. 


ROLLINS,  OK  SEEK 
SAME  AM  FREQUENCY 

Both  want  Indianapolis  day- 
timer  on  1  590.  In  other  actions, 
FCC  grants  new  radio  station 
and  approves  two  changes 
from  fulltime  to  daytime. 

TWO  fast-growing,  post-war  broadcasters  take 
the  field  against  each  other  soon  for  1590  kc  in 
Indianapolis. 

Contestants  are  Rollins  Broadcasting  Co., 
seeking  5  kw  daytime  only  on  that  frequency, 
and  OK  Broadcasting  Co.,  seeking  1  kw  day- 
time only  on  that  wavelength. 

Rollins  Broadcasting  is  John  W.,  O.  Wayne 
and  Katherine  E.  Rollins,  who  started  with  GI 
savings  in  1948  when  they  applied  for  and  re- 
ceived a  grant  for  WAMS  Wilmington,  Del. 
They  now  own  also  WJWL  Georgetown,  Del.; 
WRAD  Radford,  WRAP  Norfolk,  both  Vir- 
ginia; WNJR  Newark,  N.  J.  They  also  have  a 
television  grant  for  WHRN  (TV)  Dover,  Del. 

OK  Broadcasting  is  Jules  J.  Paglin  and 
Stanley  W.  Ray  Jr.,  who  began  in  their  native 
Louisiana  with  KAOK  Lake  Charles  in  1947 
and  have  since  added  WBOK  New  Orleans, 
WXOK  Baton  Rouge,  both  Louisiana,  and 
KYOK  Houston,  Tex.  They  also  hold  an  in- 
terest in  WCNO-TV  New  Orleans. 

Both  the  Rollins  group  and  the  Paglin-Ray 
group  program  many  of  their  stations  for  Negro 
audiences.  Both  plan  to  spend  $55,000  to 
$65,000  in  building  their  proposed  Indianapolis 
stations. 

In  other  am  actions,  the  Commission  au- 
thorized the  grant  of  1240  kc  with  250  w  at 
Eustis,  Fla.,  to  Washington  radio  attorneys 
Seymour  Krieger  and  Norman  E.  Jorgensen. 
They  recently  bought  WSBB  New  Smyrna 
Beach,  Fla.,  for  $30,000  [B*T,  Aug.  9].  They 
intend  to  spend  $28,500  to  build  the  Eustis 
station. 

Two  recent  changes  from  unlimited  to  day- 
time only  were  officially  approved  by  the  FCC 
last  week.  WWWB  Jasper,  Ala.,  was  given 
permission  to  change  from  1240  kc  with  250  w, 
unlimited,  to  1360  kc  with  1  kw  daytime. 
WNER  Live  Oak,  Fla.,  was  given  permission 
to  change  from  1450  kc,  250  w,  unlimited,  to 
1390  kc,  1  kw,  daytime. 

The  Jasper  stations  said  it  had  found  that  the 
greatest  listening  at  night  in  its  area  was  to 
network  radio,  or  to  tv.  The  Florida  station 
said  it  needed  more  coverage  during  the  day 
in  order  to  serve  its  population. 

Service  Censors  Cautioned 
Against  Abuse  of  Powers 

ARMY,  Navy  and  Air  Force  news  censors  in 
the  field  were  warned  against  abuse  of  their 
power  to  suppress  information  in  a  joint  field 
manual  issued  last  week  by  the  Defense  Dept. 

The  manual  emphasized  that  censorship  is 
"an  impingement  upon  freedom  of  the  press  or 
freedom  of  speech"  that  is  "accepted  tem- 
porarily and  reluctantly"  so  a  war  effort  ma} 
be  made  more  effective. 

Censors  were  cautioned  not  to  delete  "so- 
called  policy"  material  or  that  which  might  be 
embarrassing.  The  single  test,  the  manual  said, 
is:  "Will  this  news  aid  the  enemy  in  his  war- 
against  us?" 

The  manual  said  that  censors  when  in  doubt 
should  err  on  the  side  of  security,  but  said 
questions  of  degree  arise  where  possibly  publi- 
cation of  information  might  do  harm,  but  its 
good  might  outweigh  this  consideration. 

Broadcasting   •  Telecasting 


1085  feet 
up  to  stay ! 

the  tallest 
tower  in  the 
midwest . . . 


selected  by 


valley  city  •  fargo 
north  dakota 


custom  engineered  and  stress-analyzed  for 
wind  conditions  in  your  area 


on-the-spot  liaison  by  factory  structural  experts 
insures  reliability  of  construction 


high  tensile,  suspension  bridge  cables,  factory  pre-tested  and 
proof-loaded  minimize  sagging  or  settling  after  installation 


precision  jigged  welding  of  flanges  to  columns 
insures  straight,  untwisted  towers 


/KIMCO 


KLINE  IRON  AND  METAL  CO 

11  West  42nd  Street,  New  York  17,TS.Y 


DuMonf 

KXJB-TV,  Valley  City  •  Fargo,  North  Dakota,  goes  on  the  air  with  top  equipment  geared 
for  top  performance . . .  DuMont  television  transmitting  equipment  from  Image  Orthicon  camera 
chains  and  the  revolutionary  Multi-Scanner  through  complete  control  equipment 
and  high  power  transmitter. 

With  an  eye  to  the  future,  KXJB-TV  chose  DuMont  equipment  to  assure  lowest  maintenance 
costs,  operating  costs,  and  preparedness  for  color  television  broadcasting. 

market 


DUMONT 

TELEVISION  TRANSMITTER  DEPARTMENT 
ALLEN  B.  DU  MONT  LABORATORIES,  INC. 
CLIFTON,  NEW  JERSEY 


Du  Mont  Series  9000  25  KW  television 
transmitter  installed  at  KXJB-TV  includes  the 
Du  Mont  color  modification  kit  permitting 
inexpensive,  simple  conversion. 

Du  Mont  Multi-Scanner,  installed  in  KXJB-TV, 
Fargo  studios,  makes  films  become  "live". 
Also  excellent  source  of  slide  end  opaque 
pickup.  The  most-wanted  piece  of  television 
broadcasting  gear  today. 


/ 

CHANNEL  4 

l 

v  ALLEY  CtTY  • 


\ 


FARGO  J,  NORTH  DAKOTA 


1 


100.000  WATTS  VIDEO  •  57,000  WATTS  AUDIO,  E.R.P. 
TOWER  HEIGHT  1090  FEET  ABOVE  AVERAGE  TERRAIN, 
2495  FEET  ABOVE  SEA  LEVEL 


Here's  market  area  history  being  made. .  .9  principal  cities,rolled  into  a  single  sphere  of 
buying  power  for  the  first  time,  with  population  exceeding  the  city  of  Buffalo,  N.  Y.! 

For  the  first  time,  a  single  area  medium  that  blankets  54%  of  all  families  in  the  state  of  North 
Dakota  and  then  some.  KXJB-TV  can  carry  your  sales  message  to  one  of  the  nation's 
fop  spending  areas  never  before  wrapped  up  in  a  single  package.  KXJB-TV  assures 
saturation  through  its  unequalled  power  and  programming  in  this  rich  Red  River  Valley  area. 


  584,800 

  157,400 

Retail  sales  .... 

$670,728,000 

 $112,446,000 

General  merchandise  .... 

 $  97,215,000 

Automotive  group   

 $134,355,000 

Consumer  spendable  income.. ..$720,61 1,000 

DULUTH 
265  MILES 


CHANNEL  ^ 

Sales  Office:  North  Dakota  Broadcasting  Co., 
West  Front  Street,  Fargo,  North  Dakota 

primary  affiliate 


ou  Mont 


TELEVISION  NETWORK 
INTERCONNECTED 


THIS  ISSUE  OF 

BROADCASTING- 
TELECASTING 

IS  BEING  READ  BY 


READERS  * 


American  Research  Bureau,  Inc. 
study  determined  that  each  paid 
copy  of  Broadcasting-Telecast- 
ing is  read  by  4.68  persons  per 
week.  Broadcasting -Telecast- 
ing's paid  print  order  is  16,230. 


NORTH 
CAROLINA'S 

Rich,  Growing 

"GOLDEN 
TRIANGLE" 


GOVERNMENT- 


FCC  DEFENDS  MULTIPLE  OWNERSHIP  RULES 


Commission  claims  Communi- 
cations Act  gives  it  authority 
to  limit  number  of  stations 
anyone  can  own. 

THE  FCC  is  well  within  its  rights  in  establish- 
ing a  numerical  limitation  on  the  ownership 
of  broadcast  stations  by  one  person  or  company, 
the  Commission  said  last  week  in  a  reply  brief 
filed  with  the  U.  S.  Court  of  Appeals. 

The  Commission's  brief  was  in  answer  to  an 
attack  on  its  multiple  ownership  rules — which 
limit  to  seven  the  number  of  am  or  fm  stations, 
and  to  five  (now  seven)  tv  stations  which  may 
be  owned  by  single  entities — by  Storer  Broad- 
casting Co.  [B»T,  June  7,  Jan.  25]. 

Storer  challenged  the  legality  of  the  Com- 
mission's multiple  ownership  numerical  limita- 
tion by  claiming  that  it  is  not  supported  by 
statutory  authority,  is  based  on  an  erroneous 
interpretation  of  the  anti-monopoly  laws,  and 
is  inconsistent  with  the  requirement  that  the 
FCC  must  grant  an  application  for  a  broadcast 
facility  "if  the  public  interest,  convenience  and 
necessity  will  be  served." 

The  multiple  ownership  rule  was  made  final 
by  the  FCC  last  year  following  a  1948  proposal 
that  multiple  ownership  be  weighted  [B»T,  Nov. 
30,  1953].  Two  weeks  ago  the  Commission  re- 
vised its  tv  limitations  to  permit  the  ownership 
of  seven  tv  stations,  provided  no  more  than  five 
are  in  the  vhf  band  [B»T,  Sept.  20]. 

The  FCC  held  in  its  answer  brief  that  the 
multiple  ownership  rules  carry  out  Commission 
policy  that  "the  public  interest  requires  a  max- 
imum diversification  of  program  and  service 
viewpoints." 

The  Communications  Act  "clothes"  the  Com- 
mission with  full  authority  to  determine  public 
interest,  convenience  and  necessity,  FCC  said. 

The  multiple  ownership  rules  provide  "reason- 
able" standards  of  public  interest,  FCC  said. 

The  rules  do  not  purport  to  enforce  the  anti- 
trust laws,  but  implement  the  Commission's 
diversification  policy,  it  stated. 

The  Commission  referred  to  its  long-stand- 
ing policy  regarding  newspaper  ownership  as 
an  example  of  its  diversification  activity. 

".  .  .  while  the  Commission  has  never  deemed 


The  New  Limits 

FOLLOWING  is  the  new  tv  multiple 
ownership  rule,  authorized  by  FCC  Sept. 
17  [B*T,  Sept.  20],  effective  Oct.  22: 

Sec.  3.636(a)(2)  such  party,  or  any  stock- 
holder, officer  or  director  of  such  party, 
directly  or  indirectly  owns,  operates,  con- 
trols, or  has  any  interest  in,  or  is  an  officer 
or  director  of  any  other  television  broad- 
cast station  if  the  grant  of  such  license 
would  result  in  a  concentration  of  control 
of  television  broadcasting  in  a  manner  in- 
consistent with  public  interest,  conven- 
ience, or  necessity.  In  determining  whether 
there  is  such  a  concentration  of  control; 
consideration  will  be  given  to  the  facts  of 
each  case  with  particular  reference  to 
such  factors  as  the  size,  extent  and  loca- 
tion of  area  served,  the  number  of  people 
served,  and  the  extent  of  other  competitive 
service  to  the  areas  in  question.  The  Com- 
mission, however,  will  in  any  event  con- 
sider that  there  would  be  such  a  concen- 
tration of  control  contrary  to  the  public 
interest,  convenience  or  necessity  for  any 
party  or  any  of  its  stockholders,  officers 
or  directors  to  have  a  direct  or  indirect 
interest  in,  or  be  stockholders,  officers,  or 
directors  of,  more  than  seven  television 
broadcast  stations,  no  more  than  five  of 
which  may  be  in  the  vhf  band. 


it  necessary  or  desirable  to  bar  newspapers  as 
a  class  from  radio  station  ownership,"  it  said, 
"it  has  consistently  favored  applicants  without 
newspaper  connections  in  selecting  among  com- 
peting applicants.  .  .  ." 

In  answer  to  charges  that  the  multiple  owner- 
ship limitation  is  "arbitrary,"  the  Commission 
said  that  such  restrictions  on  ownership  have 
been  in  effect  in  fm  and  tv  for  10  years,  that 
they  are  another  expression  of  Commission 
policy  regarding  undue  concentration  (like  chain 
broadcast  rules,  individual  decisions,  newspaper 
ownership  policy,  duopoly  regulation). 

"The  rules  are  the  product  not  only  of  in- 
formed, but  also  of  proven  experience,"  the 
Commission  concluded.  "While  limiting  appli- 
cants to  a  single  station  might  have  carried 
out  more  fully  the  ideal  of  maximum  diversi- 
fication and  encouragement  of  wide-spread 
entry  into  the  field,  it  might  also  have  impeded 
the  fullest  utilization  of  radio  frequencies.  For 
there  might  not  have  been  enough  qualified 
persons  to  develop  an  adequate  nationwide  sys- 
tem of  broadcasting  if  each  were  limited  to 
one  station.  .  .  ." 

Buffalo  Denial  Interprets 
New  Multiple  Owner  Rules 

A  BASIC  interpretation  of  the  FCC's  new 
multiple  ownership  rules  was  issued  last  week 
when  the  Commission  denied  petitions  filed  by 
WKBW  Buffalo  and  Greater  Erie  Broadcasting 
Co.  (WWOL),  asking  that  the  Buffalo  ch.  7  is- 
sues be  enlarged  to  inquire  into  the  legal 
qualifications  of  Great  Lakes  Television  Inc. 
All  are  applicants  for  ch.  8. 

WKBW  and  Greater  Erie  claimed  that  Great 
Lakes  is  composed  of  four  corporations  and 
six  individuals  and  that  the  stockholders,  offi- 
cers and  directors  of  these  companies,  and  the 
individuals  in  the  aggregate  own  stock  interests 
in  eight  am  stations.  This  violates  the  FCC's 
multiple  ownership  rule,  the  two  petitioners 
asserted,  which  limits  ownership  or  control  to 
seven  am  stations. 

FCC,  with  Comr.  Frieda  B.  Hennock  dis- 
senting and  with  Comrs.  George  E.  Sterling 
and  Robert  T.  Bartley  not  participating,  refused 
to  accept  that  interpretation.  It  claimed  the 
rule  refers  to  individual  ownerships  and  not  to 
combinations  of  individual  stockholders. 

Thus,  it  was  explained,  Great  Lakes  at 
present  has  no  am  interest.  Some  of  its  stock- 
holders have  interests  in  am  stations,  but  none 
has  interests  in  more  than  seven.  The  multiple 
ownership  rule  speaks  of  "any  party  or  any  of 
its  stockholders,  officers  or  directors,"  and,  the 
Commission  said  in  its  order,  "clearly  indicates 
that  the  interests  of  each  are  to  be  considered 
separately  rather  than  added  together." 

Should  Great  Lakes  have  owned  a  number 
of  am  stations,  it  was  explained  by  FCC  at- 
torneys, these  could  have  been  added  to  the 
number  held  by  each  individual  stockholder, 
officer  or  director,  and  if  the  total  was  more 
than  seven,  in  each  individual  case,  would  have 
brought  the  company  into  conflict  with  the  mul- 
tiple ownership  rules. 

Earlier  this  year,  the  Commission  held  that 
Westinghouse  Broadcasting  Co.  violated  the  tv 
multiple  ownership  rule  because  three  of  its 
parent  company's  directors  held  small  interests 
in  other  tv  stations.  But  the  Commission  said, 
Westinghouse  cannot  be  charged  with  the  ag- 
gregate ownership  of  all  of  its  stockholders', 
officers'  or  directors'  interests. 

Great  Lakes  is  a  merger  of  Buffalo  Courier- 
Express  (WEBR),  WPIT  Pittsburgh,  WKAL  Rome- 
WKTV  (TV)  Utica,  New  York,  and  Cataract 
Theatre  Corp.,  plus  individuals. 


a  24-county  market 
with  Effective  Buying 
Income  of 

$1,543,515,000 

(Sales  Management  1954 
Survey  of  Buying  Power) 

NOW  SHOWINGI-ALL  NBC  COLOR  SHOWS 


Hp*? 


Interconnected 
Television  Affiliate 

National  Representative: 

The  Headleg-Reed  Company 


Broadcasting 


Telecasting 


September  27,  1954 


Page  69 


QUALITY  GROUP  AIMS  FOR  OCT.  START 


Ward  Quaal  formally  elected 
president  at  Chicago  meeting 
last  Monday.  Selection  of  a 
paid  executive  vice  president 
is  still  to  be  made. 

QUALITY  Radio  Group  Inc.,  cooperative 
nighttime  tape  recorded  programming  lineup 
of  top  high-power  stations,  should  be  underway 
by  Oct.  15,  with  its  sights  set  on  fall  business 
ness  commitments, 
based  on  interest 
shown  by  some 
agencies  on  behalf 
of  their  clients.  Go- 
sign  will  be  flashed 
with  the  appoint- 
ment of  an  execu- 
under  the  leadership 
of  Ward  Quaal, 
Crosley  Broadcast- 
ing Corp. 

The  group  still 
hopes  to  take  ad- 
vantage of  fall  busi- 
tive  vice  president 
by  Oct.  15,  Mr.  Quaal  said. 

Groundwork  for  the  appointment  of  such  an 
executive  to  oversee  the  New  York  sales  opera- 
tion— and  later  his  own  staff,  plus  a  Chicago 
branch  office  contingent — was  formally  laid  at 
Chicago's  Palmer  House  last  Monday. 

Identity  of  the  prospective  QRG  Inc.  mem- 
ber stations  was  not  ascertained  at  last  week's 
meeting,  but  it  was  understood  that  the  sta- 
tions' qualifications  would  undergo  "additional 


MR.  QUAAL 


screening  and  study"  before  they  would  be  ac- 
cepted into  membership.  Feeling,  as  expressed 
by  one  key  director,  was  that  QRG  can  afford 
"to  be  choosy"  at  this  time. 

In  addition  to  the  original  station  list  of  24 
members,  announced  during  the  earlier  Sep- 
tember meeting  [B«T,  Sept.  6]  and  definitely 
committed  (the  list  actually  was  composed  of 
23  plus  two  share-time  outlets,  WFAA-WBAP 
Dallas-Ft.  Worth),  another  has  been  added — 
KSL  Salt  Lake  City. 

Mr.  Quaal's  election  to  the  president's  post 
was  formalized  last  Monday,  along  with  the 
naming  of  William  Wagner,  WHO  Des  Moines, 
as  secretary-treasurer,  and  W.  H.  Summerville, 
WWL  New  Orleans,  as  vice  president. 

Frank  Schreiber,  WGN  Chicago,  was  named 
to  head  up  the  executive  committee,  compris- 
ing lack  DeWitt,  WSM  Nashville;  Donald  W. 
Thornburgh,  WCAU  Philadelphia;  Ralph 
Evans,  WHO  Des  Moines,  C.  T.  Lucy,  WRVA 
Richmond,  Va.,  and  himself.  It  will  be  charged 
with  formalizing  the  list  of  applicants  for 
QRG.  The  executive  group  expects  to  meet 
sometime  this  week. 

Mr.  Quaal,  along  with  the  other  two  officers, 
will  serve  without  compensation.  The  executive 
vice  president  to  head  up  the  New  York  office, 
who  will  be  appointed  by  the  12-man  board, 
together  with  his  staff  and  any  Chicago  office 
appointees,  will  occupy  paid  positions. 

Incorporating  directors — QRG  Inc.  has  been 
legalized  as  a  corporation  with  filing  of  papers 
in  Delaware — were  elected  at  Monday's  meeting 
for  varying  terms.  These  directors  and  their 
terms  are: 

Three  year  terms — Chris  Witting,  Westing- 


Just  How  Much- 

PROGRESS  HAS  CHANNEL  11 

MADE  IN  THE  FIRST  TEN  MONTHS? 


HERE'S  THE  ANSWER! 


HERE'S  THE  ANSWER! 


ABC 

STATION 


OCTOBER, 1953 

ARB  rating  showed  that  Chan- 
nel 1 1  was  rated  first  or  second 
in  the  market 

I  JULY,  1954 

ARB  ratings  showed  that  Chan- 
nel 1 1  is  rated  first  or  second 

w 

in  the  market 

1  IN  ADDITION 

In  the  daytime  the  JULY  ARB 
rates  Channel  1 1  first  or  second 
V    in  the  market 


9% 


OF  THE  TIME 


65% 

OF  THE  TIME 

76% 


OF  THE  TIME 

Based  on  Oct.  '53  and  July  '54  ARB  Ratings 


WTCN-TV^WIl 

MINNEAPOLIS  -  ST.  PAUL 

316,000  WATTS  FULL  POWER 


NATIONAL  REPRESENTATIVES— BLAIR-TV,  INC. 


house  Broadcasting  Co.  (KEX  Portland,  Ore.; 
KDKA  Pittsburgh,  WBZ-WBZA  Boston-Spring- 
field but  excluding  KYW  Philadelphia  and 
WO  WO  Fort  Wayne);  and  Messrs.  Quaal,  De- 
Witt  and  Evans. 

Two-year  terms — lames  Gaines,  WOAI  San 
Antonio,  and  Messrs.  Summerville,  Schreiber 
and  Thornburgh. 

One-year  terms — I.  Leonard  Reinsch,  Cox 
Stations  (WSB  Atlanta);  Charles  H.  Crutch- 
field,  WBT  Charlotte;  Frank  Fogarty,  WOW 
Omaha,  and  Mr.  Lucy.  (Mr.  Reinsch  is  the 
12th  board  member  to  be  selected.). 

Messrs.  Witting  and  Crutchfield,  along  with 
Jack  Harris,  KPRC  Houston,  were  absent 
from  Monday's  meeting.  Joseph  Baudino  rep- 
resented Westinghouse  Broadcasting  Co. 

$2  Million  Earmarked 
To  Start  L.  A.  Project 

TOTAL  of  $2  million  is  earmarked  for  the 
initial  development  of  a  10-acre  studio  site  on 
Sunset  Blvd.  which  will  house  KTLA  (TV) 
Hollywood  and  Paramount  Television  Produc- 
tions Inc.,  according  to  Klaus  Landsberg.  Para- 
mount Tv  vice  president  and  station  general 
manager.  Cost  is  exclusive  of  the  $850,000 
purchase  price  which  Paramount  Pictures  paid 
for  the  old  Warner  Bros.  Studios  last  year  [B«T, 
Dec.  28,  1953]. 

Remodeling  starts  Nov.  1  under  the  super- 
vision of  the  architectural  and  engineering  firm 
of  Pereiera  and  Luckman  with  the  control 
booths  being  designed  to  handle  both  color 
and  black-and-white  equipment. 

Mr.  Landsberg  himself  has  devised  many  en- 
gineering innovations  to  be  included  in  the 
new  studios.  Among  these,  it  is  reported,  is 
a  "Peripheral  type  batten  lighting  system"  in 
which  less  bats  can  be  used  by  placing  them  in 
squares  instead  of  utilizing  the  parallel  system. 

Three  studios,  covering  10,000  square  feet 
each,  two  of  which  will  serve  theatre  audiences, 
are  part  of  the  initial  project.  Representative 
of  the  "maximum  flexibility"  to  be  carried  out 
in  the  new  facilities  is  that  the  three  studios 
can  be  opened  into  each  other  to  create  studio 
shooting  space  of  either  10,  20  or  30  thousand 
square  feet. 

Largest  building,  facing  Sunset  Blvd.,  will 
house  the  general  and  executive  office  in  30.000 
square  feet  of  space.  Production  and  engineer- 
ing offices  and  staging  facilities  as  well  as  the 
dressing  rooms  will  be  set  up  in  a  separate 
building.  Over  40,000  square  feet  in  an  ad- 
jacent building  has  been  alloted  for  prop  and 
set  storage. 

Studio  plans  also  include  a  special  projection 
and  viewing  theatre  for  the  advertiser;  com- 
plete cafeteria  and  kitchen  facilities;  air-con- 
ditioning throughout  the  studios,  sound  stages 
and  control  rooms;  plus  full  facilities  for  both 
color  and  black-and-white  telecasting,  Mr. 
Landsberg  revealed. 

New  WWJ-TV  Tower,  Plant 
Set  for  Operation  Oct.  1 

WWJ-TV  Detroit  on  Oct.  1  will  begin  operat- 
ing with  its  new  1,063^ -ft.  tower,  "the  tallest 
man-made  structure  in  Michigan,"  and  a  97.7 
kw  transmitter,  the  station  has  reported.  Clear 
reception  will  be  available  to  viewers  within 
a  100-mile  radius,  according  to  E.  J.  Love, 
general  engineering  manager. 

The  new  tower  was  designed  and  manufac- 
tured by  the  Blaw-Knox  Co.  and  weighs  265 
tons.  The  lower  30  feet  of  the  tower  tapers 
to  a  pivoted  base  which  ultimately  rests  in 
a  concrete  pyramid  weighing  183,000  pounds. 
The  tower  is  equipped  with  a  manlift  that  can 
be  stopped  at  any  level  in  its  ascent  or  descent. 


Page  70    •    September  27,  1954 


Broadcasting    •  Telecasting 


NEVER  SHOOT  THE  BULL 

when  he  can  be  cowed 


5® 


Riding  past  his  neighbor's  ranch  house, 
a  Texan  noticed  a  fierce-looking  bull 
loose  in  the  yard;  out  back,  a  girl  was  milk- 
ing a  cow.  Before  the  Texan  could  make 
a  move,  the  beast  spied  the  girl,  lowered  his 
head  and  charged.  The  Texan  shouted  a 
warning.  The  girl  glanced  up,  waved,  but 
continued  milking.  The  bull  skidded  to  a 
halt  ten  feet  from  the  cow  and  pawed  the 
ground.  Again  the  Texan  yelled.  Again  the 
girl  looked,  smiled,  and  continued  her  chore. 

Our  hero  was  considering  a  dramatic  res- 
cue when  the  bull  gave  a  final  snort  and 
lumbered  off. 

The  Texan  ran  back  to  the  girl.  "Why 
didn't  you  get  out  of  the  way?  That  bull 
might  of  killed  you!" 

The  girl  glanced  up  and  smiled.  "Thanks, 
but  I  reckoned  all  along  he  wouldn't  dare 
come  near  me." 

"Wouldn't  dare?  Why  not?" 
"Because  of  Bessie,"  said  the  girl,  patting 
the  cow's  flank. 

"What's  the  old  cow  got  to  do  with  it?" 
asked  the  astonished  Texan. 
"She's  his  mother-in-law." 


A  few  researchers— like  the  bull— are  easily 
cowed.  Mention  Panhandle,  and  they  think 
of  wide  open  prairie.  Sure  we're  wide  open, 
but  so's  KGNC's  coverage:  54  counties 
in  Texas,  plus  24  counties  in  New  Mexico, 
Kansas,  Oklahoma  and  Colorado.  (KGNC- 
TV's  signal  reaches  30  counties  with  a  popu- 
lation of  400,000.)  Amarillo's  trading  area 
yields  oil,  crops  and  livestock  to  such  a  wide 
open  extent  we're  13th  in  the  nation  in  per 
capita  income.  And  we're  1st  in  the  nation 
—again— in  per  family  retail  sales. 

For  availabilities,  am  and  tv,  see  The  Katz 
Agency. 


K6HC-AM&TV 

J — i 


Amarillo 


NBC  and  DuMONT  AFFILIATE 


AM:  10,000  watts,  710  kc.  TV:  Channel  4.  Represented  nationally  by  the  Katz  Agency 

Broadcasting    •   Telecasting  September  27,  1954    •   Page  71 


picture  to  more  people 
any  other  station  in 


POPULATION  WITHIN 

GRADE  "B" 

FIELD  INTENSITY  CONTOURS: 

OFFICIAL 
1950  CENSUS 

1954  ESTIMATE,* 
U.S.  CENSUS  BUREAU 

WPTZ 

6,492,000 

6,914,000 

WCAU-TV 

5,996,000 

6,360,000 

WFIL-TV 

5,957,000 

6,344,000 

*An  estimated 

increase  of  6.5%  above  the  1950  Census. 

•_JV  Washingtoi 

r  •  .M 

Copyright  American  Map  Co. 
NYC,  #11532 


over  a  wider  area  than 


in  radio 
the  lower  the 
channel  number 
the  greater 
the  coverage 
...the  better 
the  reception 

WPT 

MAXIMUM  POWER 

PHILADELPH 

WESTINGHOUSE  BROADCASTING  COMPANY,  Inc. 

WPTZ  •  KYW,  Philadelphia;  WBZ-WBZA  •  WBZ-TV,  Boston;  KDKA, 

Pittsburgh;  WOWO,  Fort  Wayne;  KEX,  Portland;  KP1X,  San  Francisco^ 

National  Representatives,  Free  &  Peters,  Inc. 
KPIX  represented  by  The  Katz  Agency,  Inc. 


BLAIR'S  NEW  PLAN  OFFERS  MINUTE  SPOTS 
ON  CLIENT  STATIONS  IN  SINGLE  PACKAGE 

'National  Saturation  Group'  idea  gives  24  one-minute  announce- 
ments a  week  on  45  stations  at  gross  cost  of  less  than  $16,000. 


Country  Music  Success 

COUNTRY  music  gets  a  big  boost  on 
WKLO  Louisville  these  days  and  folk 
tunes  give  WKLO  a  big  boost,  too.  In 
fact,  when  Jimmie  Osborne,  WKLO 
country  music  star  and  King  recording 
artist,  opened  his  own  music  shop  the 
other  day,  some  3,800  fans  jammed  the 
store  and  street  for  the  opening.  Jim- 
mie's  store,  which  sells  nothing  but  coun- 
try music,  is  origination  point  for  his  daily 
broadcast. 


A  NEW  sales  plan  offering  national  advertisers 
24  one-minute  announcements  a  week  on  45 
radio  stations  across  the  nation  at  a  gross 
weekly  cost  of  $15,582  was  announced  last 
week  by  John  Blair  &  Co.,  whose  client  sta- 
tions are  participants  in  the  plan. 

Officials  of  the  radio  representation  com- 
pany, outlining  details  of  the  "National  Satu- 
ration Group"  plan  at  a  news  luncheon  Thurs- 
day in  New  York,  said  it  offers  advertisers 
some  28,160,450  listener  impressions  at  a  cost 
of  49  cents  per  thousand  per  week.  Use  of 
the  plan  already  is  being  considered  by  three 
advertisers  to  whom  it  has  been  previewed,  they 
reported. 

A  special  feature  which  Blair  officials  de- 
scribed as  unique  is  that  it  involves  "only  one 
order,  one  bill,  one  affidavit."  A  single  order 
to  the  Blair  company  ,  is  sufficient  to  buy  the 
plan  on  all  45  stations  and  the  Blair  firm  in 
turn  will  provide  the  agency  with  a  single 
bill  covering  all  broadcasting  each  month,  plus 
a  consolidated  affidavit  for  all  stations. 

John  Blair,  head  of  the  representation  com- 
pany, said  in  response  to  questions  that  he  did 
not  think  the  NSG  plan  would  necessarily 
supersede  networks  in  the  long  run,  but  that 
he  did  feel  that  radio's  greatest  effectiveness 
today  is  at  the  local  level,  which  is  the  pro- 
gram area  where  NSG  will  operate,  and  that 
the  answer  for  networks  depends  to  a  great  ex- 
tent on  "how  good  the  networks  really  are." 
He  expressed  the  view  that  networks  today 
seek  to  "do  things"  that  stations  can  do  better 
and  more  proficiently  for  themselves. 

Robert  E.  Eastman,  executive  vice  president 
of  the  Blair  company,  noted  that  while  the 
gross  cost  of  24  participations  on  the  45  sta- 
tions would  be  $15,582  for  a  single  week,  the 
discount  structure  brings  the  cost  down  to 
$15,150  a  week  on  13-week  contracts,  $14,721 
weekly  on  26-week  contracts,  and  $13,940  a 
week  for  52  weeks'  use.  Bought  separately,  24 
announcements  on  the  stations  would  cost 
$26,342,  it  was  noted. 

Using  A.  C.  Nielsen  Co.  research  conducted 
for  BAB  as  a  basis,  Blair  calculated  that  the 
45  NSG  stations,  with  24  participations  weekly 
on  each  outlet,  could  deliver  a  weekly  rating 
exceeding  43.0.  "When  spot  radio  can  docu- 
ment a  rating  of  43.0,"  Mr.  Eastman  said,  "this 
is  something  for  the  industry  to  get  excited 
about." 

Blair  emphasized  the  importance  of  local 


programming,  into  which  advertisers'  messages 
under  the  NSG  plan  will  be  inserted  (four  times 
a  day,  six  days  a  week). 

Further,  the  presentation  asserted,  the  45 
stations  have  a  total  coverage  of  more  than  75 
million  population. 

The  NSG  "24  plan"  was  described  as  "almost 
coincidental"  with  the  Quality  Radio  Group's 
new  method  of  selling  radio,  which  Blair 
officials  said  they  regard  as  another  "good" 
development  in  the  field  of  radio  sales. 

Although  the  NSG  plan  anticipates  that  ad- 
vertisers utilizing  it  will  buy  all  45  markets  in- 
volved, authorities  indicated  that  national  spon- 
sors who  lack  distribution  in  one  or  two  of  the 
areas  may  take  advantage  of  the  plan  without 
being  penalized. 

Witting  Terms  WBC 
Largest  Independent 

WESTINGHOUSE  Broadcasting  Co.,  which 
with  the  acquisition  of  KPIX  (TV)  San  Fran- 
cisco operates  radio-tv  properties  in  six  major 
markets,  "is  the  largest  independent  in  U.  S. 
broadcasting  and  it  is  our  intention  to  grow 
bigger." 

This  look  at  the  present  and  future  of  West- 
inghouse  broadcast  operations  was  given  by 
WBC  President  Chris  J.  Witting  at  a  dinner 
held  a  fortnight  ago  at  the  Hotel  Fairmont, 
San  Francisco,  by  Walter  J.  Maythan,  Pacific 
Coast  vice  president  of  Westinghouse  Electric 
Co.,  marking  the  company's  addition  of  KPIX. 

In  his  talk,  Mr.  Witting  emphasized  that 
Westinghouse  has  attempted  to  retain  the  local 
"autonomy"  of  its  radio  and  tv  stations. 

Mr.  Witting  explained  that  by  "bigger"  he 
was  referring  to  Westinghouse's  applications 
pending  before  FCC  for  tv  stations  in  Port- 
land, Ore.,  and  Pittsburgh.  Westinghouse  owns 
and  operates  WBZ-AM-FM-TV  Boston;  KYW 
and  WPTZ  (TV)  Philadelphia;  KPIX;  WBZA- 
AM-FM  Springfield,  Mass.;  KDKA-AM-FM 
Pittsburgh;  WOWO  Fort  Wayne,  Ind.,  and 
KEX-AM-FM  Portland,  Ore.  [While  Mr.  Wit- 
ting claims  WBC  is  the  "largest  independent" 
in  the  broadcast  field,  Storer  Broadcasting  Co. 
also  bids  for  that  position.  SBC  owns  and 
operates  WJBK-AM-FM-TV  Detroit;  WSPD- 
AM-FM-TV  Toledo;  WAGA-AM-FM-TV  At- 
lanta; WBRC-AM-TV  Birmingham;  KGBS- 
AM-TV  San  Antonio;  WWVA-AM-FM  Wheel- 


ing, W.  Va.,  and  WGBS-AM-FM  Miami.  Pur- 
chase of  Empire  Coil  Co.  and  its  two  stations, 
WXEL  (TV)  Cleveland  and  KPTV  (TV)  Port- 
land, Ore.,  as  well  as  sale  of  KGBS-AM-TV  by 
Storer  are  awaiting  FCC  approval.] 

WLIB  to  Carry  'Series' 
In  Spanish;  Gillette  Buys 

PUERTO  RICAN  population  in  New  York 

city  and  area,  estimated  at  some  500,000  out 
of  a  total  800,000  Spanish  speaking  people,  is 
to  have  the  baseball  it  loves  and  in  the 
language  it  best  understands,  WLIB  New  York 
reports. 

The  station  has  announced  signing  a  con- 
tract with  Gillette  Safety  Razor,  which  also 
sponsors  the  World  Series  on  network  radio, 
for  play-by-play  broadcasts  of  the  games  in 
Spanish.  The  station  claims  its  largest  audi- 
ence to  be  of  Puerto  Ricans. 

WLIB,  which  placed  the  account  through 
McCann-Erickson,  agency  for  Gillette's  Inter- 
national Division,  says  the  broadcasts,  starting 
Wednesday,  will  be  the  first  of  their  kind  in 
the  U.  S.  Sponsorship  by  Gillette  also  fits 
into  the  firm's  current  extensive  campaign  for 
its  products  among  the  Puerto  Rican  popula- 
tion. 

Buck  Canel,  sportscaster,  who  handles  Game 
of  the  Day  in  Spanish,  will  announce  the  WLIB 
Series  broadcasts. 

WDSU-TV  Purchases  Building 
Exclusively  for  Color  Tv 

PURCHASE  of  a  building  behind  the  present 
WDSU-TV  New  Orleans  studios  for  local  color- 
casting  operations  has  been  announced  by  Rob- 
ert D.  Swezey.  executive  vice  president  and 
general  manager  of  WDSU  Broadcasting  Corp. 

The  new  studio,  comprising  11,500  sq.  ft. 
of  floor  space,  will  be  used  for  color  telecasts 
only  and,  according  to  the  station,  is  the  first 
tv  studio  in  that  section  of  the  country  built 
exclusively  for  color  telecasting.  Alterations 
of  the  building's  interior  are  scheduled  for  com- 
pletion within  the  next  two  months. 

Sierra  Withdraws  Plan 
To  Buy  KCOK-KVVG  (TV) 

WITH  withdrawal  of  Sierra  Broadcasting  Sys- 
tem Inc.  from  an  agreement  with  Sheldon 
Anderson  to  buy  KCOK  and  KWG  (TV) 
Tulare,  Calif.,  for  $175,000,  both  stations  re- 
main under  the  ownership  of  Mr.  Anderson. 

Los  Angeles  Municipal  Judge  Byron  Walters, 
part  owner  of  Sierra  Broadcasting,  said  the 
break  in  the  agreement  was  caused  by  the  fail- 
ure of  Mr.  Anderson  to  comply  with  contract 
terms. 

The  FCC  authorized  the  purchase  of  the 
San  Joaquin  Valley  stations  last  month  [B*T, 
Aug.  16].  KCOK  operates  on  1270  kc  with  1 
kw.  It  is  an  MBS  and  Don  Lee  affiliate. 
KWG,  on  ch.  27,  began  Nov.  16,  1953. 


Page  74    •    September  27,  1954 


Broadcasting   •  Telecasting 


Here's  Selling  Power! 

WKMF  is  Flint's  most  popular 
radio  station  . . .  proven  by  a  local 
impartial  survey.  Flint's  only  24 
hour  'round  the  clock  music-news 
station  with  top  radio  personali- 
ties, including  Flint's  No.  1  disc 
jock,  Jim  Rockwell  and  two  others 
in  the  top  bracket.  Here  is  area 
saturation  for  your  sales  message 
in  the  billion  dollar  Flint  market. 
Here  is  the  way  to  increased 
profits  for  you  in  1954.  And  re- 
member! WKMF  is  in  the  Mich- 
igan Golden  Triangle  .  .  .  the  6 
billion  dollar  market  that's  ripe 
for  the  picking. 

WKMH— WKHM— WKMF  .  .  . 
package  buy  of  these  3  strategically 
located  Michigan  stations  offers 
you  maximum  coverage  at  mini- 
mum cost. 


Only  Exclusive 

disc   jockey  radio 
station  in  Flint 


Michigan  Market 


WKMF 


Represented  by  Head  ley- Reed 


WKHM 
WKMH 


JACKSON 
1000  WATTS 

DEARBORN— 5000  WATTS 
1000  WATTS— NIGHTS 


MICHIGAN  —    1000  WATTS 


The  !£eUuUfGft"  Station  in  Flint 


Broadcasting    •    Telecasting  September  27,  1954    •    Page  75 


STATIONS 


MAJORS  FACE  SUIT 
ON  TV  'INVASION' 

A  MULTI-MILLION  dollar  suit  against  the 
major  leagues  for  invasion  of  minor  league  ter- 
ritory through  television  broadcasts  is  being 
launched  by  Frank  D.  Lawrence,  owner  of  the 
Portsmouth  (Va.)  club  of  the  Piedmont  League, 
it  was  reported  last  week. 

Defendants  of  the  suit  will  be  Baseball  Comr. 
Ford  Frick  and  the  16  major  league  organiza- 
tions, Mr.  Lawrence  said,  adding,  "I  have  con- 
tacted 83  independent  baseball  owners  and  a 
majority  are  with  me." 

Disclosure  of  the  planned  suit  confirmed 
earlier  reports  that  a  suit  would  be  filed,  but 
Mr.  Lawrence  refused  to  pinpoint  the  exact 
amount  of  damages  to  be  demanded.  One  re- 
port set  the  figure  at  $50  million. 

A  spokesman  for  Mr.  Frick  said  Mr.  Frick 
would  have  "no  comment"  at  the  present  time. 
He  said  that  Mr.  Frick  would  not  issue  a  state- 
ment until  legal  papers  are  served  followed  by 
studies. 

Walter  O'Malley,  president  of  the  Brooklyn 
Dodgers,  declined  to  comment  on  this  develop- 
ment last  Thursday  when  he  spoke  before  a 
meeting  of  the  Sports  Broadcasters  Assn.  in 
New  York.  He  expressed  the  belief,  however, 
that  television  "is  not  the  monster  a  lot  of 
people  think  it  is." 

Mr.  O'Malley  noted  that  attendance  in  several 
minor  league  cities  where  there  is  no  television 
also  has  slipped.  He  acknowledged  that  the 
plight  of  minor  league  baseball  is  "serious"  and 
said  that  consideration  is  being  given  to  their 
problem  by  the  nine-man  committee  studying 
major-minor  league  baseball  relations. 

One  phase  of  the  radio-television  baseball 


picture  that  must  be  cleared  up  before  headway 
can  be  made,  Mr.  O'Malley  indicated,  is  to 
obtain  from  the  FCC  and  the  Dept.  of  Justice 
"exactly  what  baseball  can  or  cannot  do."  He 
pointed  out  that  suits  are  pending  against  major 
league  baseball  for  not  permitting  broadcasts 
or  telecasts,  and  on  the  other  hand,  a  suit  is 
contemplated  for  permitting  these  radio-tv 
activities. 

WBC  Summer  Radio  Sales 
Up  51%  over  1953— Campbell 

"GIVE  radio  the  selling  effort  it  deserves  and 
it  will  soon  be  as  profitable  as  it  was  10  years 
ago,"  Eldon  Campbell,  Westinghouse  Broad- 
casting Co.  national  sales  manager,  declared  in 
announcing  an  average  51%  local  sales  in- 
crease over  1953  for  the  five  WBC  radio  sta- 
tions during  the  June-July-August  period. 

Mr.  Campbell  said,  ".  .  .  The  tradition  of  the 
summer  slump  in  broadcasting  or  in  almost 
any  other  business — is  just  an  excuse  for 
needless  vacation  time  let-down." 

Individual  WBC  radio  station  increases  for 
the  1954  June-July-August  period  were:  KYW 
Philadelphia,  79%;  KDKA  Pittsburgh,  74%; 
WBZ-WBZA  Boston-Springfield,  59%;  WOWO 
Ft.  Wayne,  25%,  and  KEX  Portland,  Ore.,  18%. 

REPRESENTATIVE  APPOINTMENTS 

WBMS  Boston  appoints  Indies  Sales  Inc.,  N.  Y. 

KGA  Spokane,  Wash.,  appoints  Venard,  Rin- 
toul  &.McConnell  Inc.,  N.  Y. 

WDVA  Danville,  Va.,  appoints  Robert  S.  Keller 
Inc.,  N.  Y. 


WHLI 


"THE  VOICE 
OF  LONG  ISLAND" 


NASSAU  COUNTY 

the  heart  of  Long  Island 

★  ★  ★ 

POPULATION . . .  •  just  topped 
1,000,000  people 


★  ★  ★ 


WHLI 


has  a  larger  daytime  audience 

in  the  Major  Long  Island  Market 

than  any  other  station.  (Con Ian) 


WHLI! 

AM  noo 

FM  98.3 

HEMPSTEAD 
LONG  ISLAND.  N.  Y. 

PAUL  GODOFSKY.  Pres. 

tie  wia  of 

Represented  by  Rambeau 


Studio-in-One 

THE  PROPER  approach  to  a  green  is 
not  through  the  window  of  a  television 
station  adjoining  the  golf  course.  That 
bit  of  advice  was  given  to  a  distraught 
golfer  by  WMTW  (TV)  Poland,  Me., 
after  the  fellow  had  overestimated  the 
distance  and/or  underestimated  his  power 
and  drove  a  ball  into  the  station's  studio, 
located  on  the  third  floor  of  Riccar  Inn. 
WMTW  and  RCA  engineers,  checking 
equipment,  ducked  when  they  heard 
the  crash,  fearing  an  explosion  of  some 
sort  had  occurred.  The  following  day, 
a  wire  mesh  screen  was  installed  to  keep 
future  long-ball  hitters  in  bounds. 


MR.  RANDAU 


Page  76 


September  27,  1954 


Clem  Randau,  59,  Dies; 
Was  Former  Broadcaster 

CLEM  J.  RANDAU,,  broadcaster-publisher, 
died  last  week  at  Litchfield,  Conn.,  where  he 
owned  the  weekly  Litchfield  Inquirer.  Verdict 
as  to  the  cause  of  death  was  delayed  because 
the  medical  exam- 
iner was  out  of 
town,  Litchfield  Po- 
lice Dept.  said.  In- 
quest will  be  held. 
It  has  been  reported 
that  he  suffered  a 
mild  stroke  some 
weeks  ago  with 
A  death    believed  re- 

im***r  Am*,  suiting  from  an 
W^^Am  mm  overdose  of  sleep- 
1    JM  ing  pills. 

Mr.  Kami.  lu.  59. 
was  a  former  owner 
of  KXOB  Stockton, 
Calif.,  which  he  bought  in  1952  for  $258,000 
on  installments  and  sold  a  year  later  for  a 
nominal  price.  He  once  held  minority  interests 
in  WNEW  New  York  and  KFBI  Wichita, 
Kan.  He  was  vice  president  of  the  United  Press 
from  1936  to  1942  at  which  time  he  was  ap- 
pointed business  manager  of  Marshall  Field's 
old  Chicago  Sun.  He  later  became  vice  presi- 
dent of  Field  Enterprises  Inc.  which  owned 
WJJD-WFMF  (FM)  Chicago,  KOIN-AM- 
FM  Portland,  Ore.,  and  KJR  Seattle.  From 
lanuary  1951  to  May  1952  he  was  with  the 
Civil  Defense  Administration  and  served  as 
executive  director.  He  purchased  the  Litchfield 
Inquirer  last  May. 

Mr.  Randau  was  a  native  of  Ames,  Iowa, 
and  graduated  from  Stanford  U.  He  also 
studied  at  the  Sorbonne  in  Paris. 

He  is  survived  by  his  wife,  Beatrice,  and  two 
sons,  John  A.  and  Paul  C. 

Barrett  Leaves  KRBC-AM-TV, 
Ackers  Succeeds  as  Gen.  Mgr. 

HOWARD  BARRETT,  general  manager  of 
KRBC-AM-TV  Abilene,  Tex.,  has  resigned  to 
devote  his  attention  to  other  business  interests. 
Mr.  Barrett  will  be  succeeded  by  Dale  Ackers, 
president-25%  stockholder  of  Reporter  Broad- 
casting Co.,  KRBC-AM-TV  licensee. 

Mr.  Barrett  will  not  be  entirely  disconnected 
with  the  broadcasting  industry,  however,  as  he 
has  20%  interest  in  KBST  Big  Spring,  Tex. 

Broadcasting    •  Telecasting. 


Ill  IP 


A  spot  is  only  as  big  as  the  words  and  sounds 
that  make  it  .  .  .  as  far  as  radio  and  tele- 
vision go. 

A  twenty-second  "exclamation  point"  can  send 
hundreds  of  people  scurrying  into  stores  in 
either  Dubuque  or  Delray. 

One  minute — on  radio  or  tv — (when  skillfully 
handled) — can  fasten  the  attention  of  thou- 
sands of  potential  customers  who  have  dollars 
to  spend  and  desires  to  fulfill. 

Radio  and  TV  will  make  them  go  where  you 
want  them  to  go;  they'll  buy  what  you  tell  and 
show  them  what  to  buy,  who  from,  when  and 
why. 

That's  radio  and  tv.  That's  spot.  That's  the 
power  of  the  most  powerful  medias  of  our  time 


speared  expertly  into  the  homes  of  millions  of 
listeners  through  stations  represented  by  The 
John  E.  Pearson  Co.  throughout  the  U.  S. 

You  see,  Pearson  people  are  pros;  they  know 
how  the  wind  blows.  They  know  markets  as 
intimately  as  you  know  your  favorite  shaving 
brush  or  Mom  knows  the  kitchen  shelf. 

A  Pearson  man  literally  lives  with  his  stations 
and  clients.  Yes,  he  totes  the  latest  charts  and 
ratings  and  so  forth,  but  the  greatest  things  he 
carries  are  imagination  and  know-how.  He 
knows  his  people,  the  rolling  hills,  the  little 
towns,  the  big  cities — the  places  from  which 
sales  flow.  He's  a  Pearson  man.  He's  a  down-to- 
roots  man. 

Like  to  get  down  to  earth  with  the  Pearson 
people?  They're  solid. 


.  .  .  JEPCO  knows  how  the  wind  blows 


John  E.  Pearson  Company 

radio  and  television  station  representatives 
New  York  •  Chicago  •  Minneapolis  •  Dallas  •  Los  Angeles  •  San  Francisco 


MR.  STEDRY 


STATION  PEOPLE 

Les  Ware,  formerly  vice  president  and  general 
manager,  KXLW  St.  Louis,  to  KCKT-TV  Great 
Bend,  Kan.,  as  manager,  vice  president  and 
board  of  directors  member. 

Vernon  Stedry,  formerly  sales  manager,  WJAG 
Norfolk,  Neb.,  to 
K  O  W  B  Laramie, 
Wyo.,  as  general 
manager. 

George  R.  Turpin, 
former  co-owner  and 
general  manager, 
KEYY  Provo,  Utah, 
to  KG  EM  Boise, 
Idaho,  as  general 
manager;  Athen 
Mendenhall,  former- 
ly with  KDYL- 
KTVT  (TV)  Salt 
Lake  City,  to  KGEM 
as  program  director-assistant  manager;  Ron 
Bailie,  disc  m.c,  KEYY,  to  KGEM  in  same  ca- 
pacity. 

Charles  Metcalf,  program  director  and  news 
director.  WKIC  Hazard,  Ky.,  appointed  man- 
ager, succeeding  Dick  Goodlette,  who  moves 
to  WNOG  Naples,  Fla.,  as  manager;  Norma  J. 
Strong  promoted  to  program  director;  C2ara 
Peters  becomes  traffic  manager;  Bob  Manslie!d, 
sales  manager  and  sports  director,  adds  duties 
as  assistant  manager. 

Jerry  Burns,  general  manager,  KIVA  (TV) 
Yuma,  Ariz.,  announces  resignation  with  future 
plans  to  be  announced  shortly. 

Arnold  B.  Fort,  formerly  with  sales  staff, 
WMAL-TV  Washington,  to  WTTG  (TV)  there 
as  account  executive. 

Ted  Carlsen,  formerly  with  John  Poole  Broad- 
casting Co.,  Fresno,  Calif.,  to  KSFO  San  Fran- 
cisco as  account  executive. 

H.  H.  Robbie  and  Marvin  Modell  to  WKBS 
Mineola,  N.  Y.,  as  account  executives;  Dave 
Potts,  NBC,  to  WKBS  as  announcer;  Frank 
Costa,  Armed  Forces  Radio  Service,  to  station. 

Oliver  Thornburg,  news  announcer,  WMBR 
Jacksonville,  Fla.,  appointed  local  account  exec- 
utive; Roger  A.  Langston,  sales  promotion  man- 
ager, WMBR,  additionally  appointed  director 
of  supermarketing;  Tom  Harper,  account  execu- 
tive, WMBR,  to  announcing  staff,  WMBR-TV; 
Mary   Meltz   to   sales   staff  WMBR-AM-TV; 


KARK-TV's  Scoop  Earns  Widespread  Praise 


ON-THE-SPOT  coverage  of  the  Sept.  15 
shooting  of  a  mental  patient  who  had  escaped 
from  the  Arkansas  State  Hospital  by  two 
cameramen  from  KARK-TV  Little  Rock 
earned  that  station  and  its  newsmen  inter- 
national recognition  for  reporting. 

Going  to  a  private  residence  where  the 
escaped  inmate,  armed  with  a  .22  rifle  was 
holding  a  housewife  captive,  KARK-TV's 
Louis  Oberste  Jr.  and  Chris  Button  took  up 


a  station  in  the  front  line  of  policemen  that 
surrounded  the  house.  The  still  below, 
taken  from  the  filmed  sequence,  caught  the 
dramatic  climax  to  the  news  story. 

In  addition  to  the  KARK-TV  telecast, 
NBC  Television  News  ordered  the  entire 
footage  for  its  Today  program  and  CBS  re- 
quested the  film.  Still  photos  from  the  film 
were  distributed  internationally  by  AP  and 
appeared  in  many  magazines. 


Wide  World  Photo  from  tv  film  shot  by  KARK-TV 

ABOVE:  Escapee  J.  H.  Long  (center,  with 
rifle),  staggers  as  he  crumples  to  the 
ground  after  being  shot  five  times  by 
Gene  Smith  (r),  off-duty  policeman.  Mrs. 
A.  D.  Lynn  (I),  who  was  held  captive  by 
Long  for  more  than  an  hour  in  her  home, 
had  just  spun  away  from  the  hunted 
inmate  at  the  front  door,  giving  patrol- 
man Smith,  a  neighbor,  a  chance  to  fire. 

RIGHT:  Louis  Oberste  Jr.  (r)  and  Chris 
Button.  Both  newsmen  used  Bell  &  Howell 
cameras.  Mr.  Button  used  a  tele-photo 
lens,  while  Mr.  Oberste  used  an  ordinary 
lens  for  wider  scope. 


cameramen  Chris  Button  and  Loui 


Doree  Crews 
WMBR-TV. 


and  Vic  Gaston,  vocalists,  to 


Richard  O'L^ary, 
(TV)  Hollywood, 


account  executive,  KTTV 
to  KCOP   (TV)   there  in 


For  30  years,  the  entire  Western  Market  of  302 
counties  in  12  states  has  relied  upon  KOA  as  its  main  source 
of  news,  information  and  entertainment. 

This  length  of  service,  unmatched  coverage  and  program 
excellence  has  enabled  KOA  to  consistently 
maintain  its  dominance.  It  is  the  "single  station  network." 
KOA  covers  the  West . . .  best! 

Advertisers!  To  get  more  for  your  advertising 
dollar,  you  can't  afford  to  miss  the  Western  Market  of  3,644,400 
people  and  over  $5  billion  buying  income!  Sell  this  entire 
market  with  KOA's  50,000-Watt  dominance. 


Write  today  for  the 
September  KOA  Western  Market 
folder,  detailing  the  latest 
facts  and  figures  on  population, 
income  and  sales  in  the 
Western  Market. 


DENVER 

Covers  The  West 


Seat! 


similar  capacity;  George  Fisher,  motion  picture 
and  entertainment  reporter,  CBS  Hollywood, 
to  KCOP  as  host,  Let's  Go  Hollywood  program. 

Eugene  Muriaty,  recently  released  from  U.  S. 

Navy,  to  WBZ-TV 
Boston  as  advertising 
and  sales  promotion 
manager. 

Alfred  E.  Burk,  local 
sales  manager, 
WBAL  Baltimore, 
promoted  to  sales 
manager;  AI  Ross, 
disc  m.c,  WBAL, 
appointed  supervisor 
of  music. 

Alan    Henry,  sales 
MR.  MURIATY  promotion  manager, 

V/  G  T  H  Hartford, 
to  KWWL  Waterloo,  Iowa,  as  sales  manager. 

Pete  AIEen,  formerly  sales  representative,  WWJ 
Detroit,  to  WXYZ-TV  there  in  that  capacity; 
Eiiwin  R.  Huse,  sales  representative,  WKMH 
Detroit,  to  WXYZ  in  similar  capacity;  Jack 
Huford,  night  supervisor,  WXYZ-TV,  promoted 
to  operations  manager;  John  Lee  to  WXYZ- 
TV  as  studio  manager. 

Ed  Galloway,  program  director,  WIL  St.  Louis, 
to  WIRE  Indianapolis,  as  program  manager. 


Let 
the 
leader 
do 
the 
job! 


Page  78    •    September  27,  1954 


Broadcasting    •  Telecasting 


YOU  MIGHT  GET  A  103-LB.  BARRACUDA  * 

BUT  .  .  .     YOU  NEED  WJEF  RADIO 

TO  LAND  SALES 
GRAND  RAPIDS! 


CONLAN  RADIO  REPORT 
METROPOLITAN  GRAND  RAPIDS 
NOVEMBER,  1953 


Morning 

Afternoon 

Night 

WJEF 

29.6% 

30.8% 

33.1% 

B 

26.3 

22.8 

28.6 

Others 

44.1 

46.4 

28.3 

37te  &<>fml  SPfa/iom 

WKZO  —  KALAMAZOO 

WKZOTV  —  GRAND  RAPIDS-KALAMAZOO 

WJEF  —  GRAND  RAPIDS 

WJEF-FM  —  GRAND  RAPIDS-KALAMAZOO 

KOLN  —  LINCOLN.  NEBRASKA 

KOLN-TV  —  LINCOLN,  NEBRASKA 

Associated  with 
WMBD  — PEORIA.  ILLINOIS 


WJEF  gets  the  biggest  share  of  the  Metropolitan 
Grand  Rapids  radio  audience,  morning,  afternoon 
and  night.  Latest  Conlan  figures  show  that  of  the 
area's  116,870  radio  homes,  WJEF  delivers: 

12.6%  more  morning  listeners  than  the  next 

station — 
25.2%  more  afternoon  listeners — 
9  .  6%  more  evening  listeners ! 

What's  more,  WJEF  costs  less  than  the  next  sta- 
tion. On  a  52-time  basis,  a  daytime  quarter-hour 
will  run  you  less  than  25c  per  thousand  radio 
homes ! 


CBS  RADIO  FOR  GRAND  RAPIDS  AND  KENT  COUNTY 


Avery- Knodel,  Inc.,  Exclusive  National  Representatives 

*  C.  E.  Benet  caught  one  this  size  in  the  Bahamas,  in  1932. 


Joseph  A.  Jenkins,  formerly  with  NBC,  N.  Y., 
to  WTVN-TV  Columbus,  Ohio,  as  program 
director. 

Tom  Abbott,  formerly  program  director-pro- 
ducer, WJMR-TV  New  Orleans,  to  WNOE 
there  as  program  director,  succeeding  Robert 
Walker,  whose  plans  are  to  be  announced  in 
near  future. 

Bob  Hamilton,  announcer,  WNNJ  Newton, 
N.  J.,  appointed  program  director;  Dick 
Thomas  appointed  chief  announcer;  John  Ben- 
nett, formerly  with  WGBB  Freeport,  L.  I., 
N.  Y.,  to  announcing  staff,  WNNJ. 
Tony  Glenn,  producer-director,  KROD-TV  El 
Paso,  Tex.,  to  WUSN-TV  Charleston,  S.  C,  as 
assistant  program  director  and  production  man- 
ager; Harry  R.  Patton,  WCHS-TV  Charleston, 
W.  Va.,  to  WUSN-TV  as  film  director;  Art 


Brock,  WVEC-TV  Hampton,  Va.,  and  Jeff 
Evans,  KPIX  (TV)  San  Francisco,  to  station  as 
announcers-directors;  Danny  Lear,  KOOL-TV 
Phoenix,  Ariz.,  to  station  as  cameraman-direc- 
tor; Joanne  Mills,  Oklahoma  U.  graduate,  to 
At  Home  Show  of  station;  Virginia  Bolton, 
Artistic  Card  Co.,  Elmira,  N.  Y..  to  station  as 
staff  artist;  Dixie  Cawley,  "Miss  Fashion  Plate 
of  1950,"  to  station  as  talent. 

Dan  Durniak,  formerly  assistant  production 
manager,  WTAR-TV  Norfolk,  Va.,  appointed 
production  operations  manager,  WJNO-TV 
Palm  Beach,  Fla. 

Gerald  Marens,  WEWS  (TV)  Cleveland,  Ohio, 
to  educational  KQED  (TV)  San  Francisco  as 
production  manager.  Robert  Katz,  director  of 
film  workshop,  California  School  of  Fine  Arts, 
San  Francisco,  to  station  as  film  director. 


WANT  THE 
WOMAN'S 
EAR  IN 
ROCHESTER  ? 

MR.  HOOPER  GIVES  YOU  THE  ANSWER:- 

Hooperatings— July  1954 


DAYTIME  SHARE  OF  AUDIENCE:- 


STATION 

WHEC 

STATION 

B 

STATION 

c 

STATION 

D 

STATION 

E 

STATION 

F 

MONDAY  THRU  FRIDAY 
8  A.M.— 12  NOON 

;  41.7 

19.4 

18.5 

17.6 

1.9 

0.9 

MONDAY  THRU  FRIDAY 
12  N00N-6  P.M. 

;  36.9 

19.9 

24.4 

8.0 

5.7 

2.8 

And  it  goes  without  saying  that  WHEC  is  practically  unchallenged  in  presentation 
of  the  top  daytime  shows.  Latest  Pulse  survey  confirms  above  Hooperatings,— 
in  fact,  WHEC  has  lead  consistently  the  Rochester  radio  field  ever  since  the  first 
Hooperatings  were  made  in  Rochester  way  back  in  1943  .  .  . 

Right  now  we  can  offer  you  some  fine  adjacencies,— also  some  good  participations. 
If  you  want  the  woman's  ear  in  Rochester  vou  want  WHEC! 


BUY  WHERE  THEY'RE  LISTENING 


ROCHESTER'S  TOP-RATED  STATION 


MR.  KIRK 


NEW  YORK 
5,000  WATTS 


Representatives;  EVERETT- McKINNEY,  Inc.  New  York,  Chicago,  LEE  F.  O'CONNELL  CO.,  Lot  Angeles,  San  Francisco 


John  Henry,  sales  staff,  KOA-TV  Denver,  to 
KCSJ-AM-TV  Pueblo,  Colo.,  as  sales  manager. 

Brent  H.  Kirk,  promotion  and  public  relations 
director,  Washington 
Post  &  Times-Her- 
ald, Washington, 
D.  C,  to  KUTV 
(TV)  Salt  Lake  City 
as  sales  director; 
M  i  1  o  J.  Petersen, 
vice  president  and 
general  manager, 
KGEM  Boise,  Idaho, 
and  E.  J.  Drucker, 
formerly  sales  man- 
ager, KDYL  Salt 
Lake  City,  to  KUTV 
as  account  execu- 
tives; Rodney  C.  Par- 
kin, Utah  U.  marketing  graduate,  and  Margery 
Carleson,  CBS,  N.  Y.,  to  promotion,  merchan- 
dising and  market  research  dept.  of  station. 

Glenn  Nickell,  formerly  manager,  KFIR  North 
Bend,  Ore.,  to  KVAL-TV  Eugene,  Ore.,  as 
commercial  manager. 

Jon  Holiday,  announcer,  KTHS  Little  Rock, 
Ark.,  promoted  to  night  news  editor. 

Nelson  Mclninch,  agriculture  director,  KFI 
L.  A.,  to  KNX  Hollywood  in  similar  capacity. 

Mary  Jo  Kunches,  assistant  traffic  operations 
manager,  WBBM-TV  Chicago,  appointed  as- 
sistant educational  director,  WBBM;  Jack  Bos- 
well  returns  to  sales  staff,  WBBM,  after  being 
in  business  for  himself  since  1951. 

Carolyn  von  Adelung,  formerly  with  Honolulu 
Star-Bulletin,    and   Katherine   B.  Edmonston, 

formerly  with  KHON  Honolulu,  to  KGMB- 
AM-TV  Honolulu  as  radio  copywriter  and  tv 
copywriter,  respectively;  Robert  Kato,  engineer, 
formerly  with  KHON,  to  KGMB-TV  in  same 
capacity. 

Murray  Wissman,  promotion  and  publicity 
manager,  Tv  Guide  magazine,  L.  A.  to  KABC- 
TV  Hollywood  as  publicist. 

Harker  Spensley,  KLZ  Denver,  to  sales  staff, 
KOA  there. 

Frank  S.  Forsythe,  formerly  with  Point  of  Pur- 
chase Adv.,  Pittsburgh,  to  sales  staff,  WWSW 
there. 

Mary  Ann  Dahl,  South  Dakota  U.  graduate,  to 
promotion  staff,  WNAX  Yankton,  S.  D. 

Charlie  Vais,  formerly  in  sales  dept,  KOIL 
Omaha,  Neb.,  to  KSOO  Sioux  Falls,  S.  D.,  as- 
sisting in  sales  promotion  and  merchandising 
departments. 

Jack  O'Reilly,  sportscaster,  WOR-TV  New 
York,  to  WPEN  Philadelphia  as  host  m.c. 

Jim  Koch,  Iowa  U.  graduate,  to  news  staff, 
WHBF  Rock  Island,  111.;  Beverly  Jean  Vincent, 

formerly  music  teacher,  to  WHBF  as  music 
librarian. 

James  Vinson,  WBML  Macon,  Ga.,  and  Will 
Sinclair,  WLBB  Carrollton,  Ga.,  to  announcing 
staff,  WMAZ  Macon;  Otis  Hughes  Jr.,  WBML, 
and  Nellie  Edwards  Smith,  promotion  dept., 
WMAZ-AM-TV,  to  commercial  dept.,  WMAZ- 
AM-TV.  Lottie  Flanagan  to  traffic  dept., 
WMAZ-AM-TV. 

Jack  Davis,  formerly  with  WILS  Beckley, 
W.  Va.,  to  WEAU  Eau  Claire,  Wis.,  as  an- 
nouncer; Don  Wright,  formerly  newscaster, 
KSTP  St.  Paul,  to  news  staff,  WEAU. 

Jack  Lazare,  former  disc  m.c. -announcer, 
WNEW  New  York,  to  announcing  staff,  WATT- 
WATV  (TV)  Newark,  N.  J. 


Page  80    •    September  27,  1954 


Broadcasting 


Telecasting 


Lewis  Penuel,  announcer,  WHAL  Shelbyville, 
Tenn.,  to  WDEF  Chattanooga,  in  same  capacity. 

John  Scott,  formerly  disc  m.c,  WVDA  Boston, 
to  WEEI  there,  in  same  capacity. 

Charles  R.  Mitchell,  WRNL  Richmond,  Va.,  to 
announcing  staff,  WBTW  (TV)  Florence,  S.  C. 

Frances  Foster,  formerly  vocalist  with  Ray 
Anthony's  Orchestra,  to  WLW-WLWT  (TV) 
Cincinnati. 

Mel  Waldorf,  announcer,  WSHB  Ft.  Bragg, 
N.  C.  (Army  radio),  and  WFAI  Fayetteville, 
N.  C,  to  Armed  Forces  Radio  Service,  Trieste, 
Italy. 

Philip  Steben,  Smith-Holden  Inc.  (dental  sup- 
plies), Hartford,  Conn.,  to  WDRC-AM-FM 
there  as  secretary  to  commercial  manager. 

Joseph  M.  Bryan,  president,  lefferson  Standard 
Broadcasting  Co.  [WBT-WBTV  (TV)  Char- 
lotte, N.  C,  WBTW  (TV)  Florence,  S.  C], 
installed  as  president,  southeastern  region, 
Shrine  Assn. 

George  Miller,  sports  director,  WPTR  Albany, 
N.  Y.,  appointed  track  announcer,  Saratoga 
Raceway,  Saratoga,  N.  Y.,  for  fall  harness 
meet. 

Bruce  Barrington,  news  editor.  KXOK  St.  Louis, 
elected  fourth  vice  president,  Armed  Forces 
Council,  same  city. 

Rulon  Bradley,  news  director,  KSL  Salt  Lake 
City,  receives  journalism  M.S.  from  U.  of  Utah 
with  thesis  entitled  "Radio  Editorializing." 

Audrey  Holmes,  personality,  Garden  Gate  pro- 
gram, and  program  conductor  and  writer, 
WLAC  Nashville,  Tenn.,  selected  by  Volunteer 
Chapter,  American  Business  Woman's  Assn., 
to  compete  for  "American  Business  Woman 
of  the  Year"  title. 

Norman  Webb  and  Laurie  Vitto,  announcers, 
KFJI  Klamath  Falls,  Ore.,  appointed  United 
Press  correspondents  for  Klamath  Falls  area. 

Bert  Hutchinson,  farm  director,  WEAU  Eau 
Claire,  Wis.,  appointed  national  news  editor 
for  International  Farm  Youth  Exchange. 

Norman  Kramer,  producer,  public  affairs  dept., 
KCBS  San  Francisco,  appointed  to  radio-tv 
committee,  United  Crusade. 

Phil  Ellis,  WPTF  Raleigh,  N.  C,  elected  Serto- 
man  of  the  Year  by  local  Sertoma  Club  for  out- 
standing community  work.  Mr.  Ellis  was  also 
elected  president  of  Raleigh  Little  Theatre. 

Bill  Mayhugh,  WMAL  Washington,  was  prin- 
cipal speaker  at  graduation  of  National  Acad- 
emy of  Broadcasting,  same  city,  Sept.  15. 

Bill  Rhode,  cameraman,  and  Annette  Sladek, 

secretary,  both  WHBF-AM-TV  Rock  Island, 
111.,  were  married;  Wayne  Hansen,  technician, 
and  Dottie  Lou  Congdon  were  married;  Jac- 
queline Davis,  stenographer,  and  LeRoy  David 
Sauder  were  married. 

John  C.  J.  Chun,  engineer,  and  Lorraine  Won, 

tv  editor,  both  KGMB-TV  Honolulu,  were 
married;  Frank  C.  Lawrence,  film  editor,  and 
Anne  Betsey  Clopton,  were  married;  David 
Tereda,  art  dept.  head,  father  of  girl,  Sept.  16. 

Ernie  Kovacs,  conductor,  Ernie  Kovacs  Show, 
WABD  (TV)  New  York,  and  Edith  Adams, 
singer,  same  show,  were  married  Sept.  12. 

Sandy  Young,  producer-star,  KTTV  (TV) 
Hollywood  Sandy's  Hayride,  and  Mona  Stornes, 
"Miss  Norway"  in  recent  Miss  Universe  contest, 
were  married  Sept.  13. 

Chuck  Ostler,  engineer,  WLS  Chicago,  father 
of  boy,  Timothy. 


mm 


Impartial  survey  proves 


is  the  top  radio  personality 
in  the  GREENSBORO  broadcasting  area 

Contact  Hollingbery/. . .  get  the  facts  from  "The  Pulse  of  Greensboro" 
report.  You  will  learn  that  day  by  day  Bob  Poole  attracts  more  listeners  than 
any  other  local  personality  every  quarter  hour  he  broadcasts  for  WBIG. 


In  29 &  Year  of  Broadcasting 


CBS  AFFILIATE  |  5000  WATTS 

We  will  never  be  satisfied  with  iess  than  the  No.  7  spof. 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  81 


PROGRAM  SERVICES 


New  AP  Radio  Group 
To  Be  Set  in  Motion 

Seven-man  committee  meets 
in  New  York  tomorrow  to 
further  plans  for  national  or- 
ganization that  will  supplant 
present  advisory  committee. 

ACTION  is  expected  to  be  taken  tomorrow 
(Tuesday)  by  the  seven-man  AP  Radio  mem- 
ber committee  to  set  in  motion  plans  for  the 
first  nationwide  organization  of  AP  member 
stations,  numbering  more  than  1,300. 

The  committee  will  hold  a  meeting  in  New 
York  under  committee  chairman  Les  Mawhin- 
ney,  news  director  of  KHJ  Los  Angeles,  and 
will  move  to  dissolve  the  seven-man  committee 
and  act  on  a  proposed  organization  of  the  AP 
Radio  and  Television  Assn.  Its  membership 
would  consist  of  all  stations  holding  member- 
ship in  AP. 

The  committee  was  organized  in  1952  to 
provide  AP  management  with  guidance  from 
representative  stations  in  all  parts  of  the  coun- 
try. It  was  enlarged  a  year  later  by  the  addi- 
tion of  two  subcommittees  responsible  for 
"watchdogging"  the  news  report  and  improving 
news  programming. 

The  committee  decided  at  its  meeting  last 
February,  according  to  AP,  that  "the  job  was 
too  important  and  too  complex  for  a  small 
appointive  group  to  handle."  The  group  felt 
that  a  nationwide  association  was  indicated, 
and  Mr.  Mawhinney  appointed  a  subcommittee 
to  draw  up  proposed  by-laws  for  such  an  asso- 
ciation. It  consisted  of  Tom  Eaton,  news  di- 
rector, WTIC  Hartford;  Dan  Kops,  vice  presi- 
dent and  general  manager,  WAVZ  New  Haven, 


and  Oliver  Gramling,  AP  assistant  general 
manager,  who  heads  the  wire  service's  radio-tv 
division. 

Mr.  Gramling  commended  the  work  of  the 
seven-man  committee,  pointing  out  that  mem- 
bers had  made  regular  trips  to  New  York  on 
their  own  time;  had  helped  to  streamline  the 
AP  Radio  News  Report,  and  had  launched  a 
sales  assistance  program  under  which  member 
stations  were  aided  in  making  a  profit  out  of 
their  radio  wire. 

Members  of  the  committee,  in  addition  to 
Messrs.  Mawhinney,  Kops  and  Eaton,  are  Jack 
Krueger,  news  editor,  WTMJ  Milwaukee;  Matt 
Bonebrake,  president  and  general  manager, 
KOCY  Oklahoma  City;  Joe  H.  Bryant,  president 
and  general  manager,  KCBD  Lubbock,  Tex.,  and 
Jack  Shelley,  news  manager,  WHO  Des  Moines. 

9,000  DOCTORS  SEE 
CLOSED  CIRCUIT  TV 

A  CLOSED  CIRCUIT  telecast,  at  a  reported 
cost  of  $50,000,  was  viewed  last  Thursday 
evening  by  an  estimated  9,000  doctors  and 
surgeons  in  20  major  cities. 

The  telecast  was  hailed  as  a  "unique  and 
pioneer  experiment  in  postgraduate  medical 
education"  by  Dr.  Cyrus  G.  Sturgis,  professor 
of  internal  medicine,  U.  of  Michigan,  and  presi- 
dent, American  College  of  Physicians,  who  in- 
troduced the  problem  which  dealt  with  the 
latest  medical  advances  in  the  treatment  of 
hypertension  (high  blood  pressure). 

The  program,  which  also  described  the  use 
of  a  relatively  new  drug  in  the  field,  was  spon- 
sored by  the  American  College  of  Physicians 
and  Wyeth  Labs  (subsidiary  of  American  Home 
Products)  of  Philadelphia.  Cost  of  the  program 
was  borne  by  Wyeth  by  a  grant  to  the  college. 

The  closed  circuit  telecast  (in  black-and- 
white)  originated  in  New  York  at  a  CBS-TV 
studio,  and  was  handled  by  Box  Office  Tele- 


vision of  New  York. 

While  providing  instantaneous  and  wide  dis- 
semination of  information  on  the  treatment  of 
the  disease,  the  program  also  served  to  give 
wide  circulation  to  the  use  of  Wyeth's  product, 
pentolinium  tartrate  (known  as  Ansolysen),  a 
drug  developed  by  the  laboratory  to  combat 
hypertension.  It  was  understood  that  although 
the  laboratory  wished  primarily  to  disseminate 
data  on  the  treatment  of  the  disease,  it  also 
had  searched  for  a  medium  that  could  bring 
home  to  the  medical  field  just  what  its  product 
is  and  what  it  can  do  for  those  stricken. 

The  drug  was  introduced  in  a  paper  read  to 
the  audience  by  Dr.  Frederick  H.  Smirk,  pro- 
fessor of  medicine  at  the  U.  of  Otago,  Dunedin, 
New  Zealand,  an  international  pioneer  in  the 
treatment  of  hypertension. 

Linger  Reports  15  Ziv  Radio 
Programs  Set  in  323  Cities 

MORE  than  15  half-hour  Ziv  radio  programs 
are  being  scheduled  each  week  by  local  sta- 
tions in  more  than  323  cities,  Alvin  E.  Unger, 
vice  president  in  charge  of  sales,  Frederic  W. 
Ziv  Co.,  has  reported  after  a  study  of  pene- 
tration of  Ziv  radio  shows  in  nationwide 
markets. 

Programs  are  sold  to  individual  sponsors  or 
used  as  spot  carriers,  according  to  Mr.  Unger, 
who  stressed  his  analysis  points  up  again  the 
two-year  trend  toward  an  increased  use  of  select 
programming  at  the  local  level  by  both  sta- 
tions and  sponsors.  As  a  result  of  his  survey, 
he  said,  Ziv  is  taking  steps  to  provide  newer 
properties  to  meet  the  local  demand. 

Mr.  Unger  asserted  the  analysis  indicates  the 
heaviest  local  penetration  by  Ziv  radio  programs 
in  the  history  of  the  company.  As  examples, 
Mr.  Unger  noted  that  Boston  was  using  26 
half-hour  programs  weekly  on  local  stations; 
in  Cincinnati,  28  half-hour  shows  are  pro- 
grammed each  week;  23  on  New  Orleans  out- 
lets; 33Vi  in  the  Dallas-Fort  Worth  area,  21 
in  Miami,  25  in  Birmingham,  14  in  Chicago  and 
16  in  Cleveland. 

AP's  Butterfield  to  Retire 

RETIREMENT  of  C.  E.  (Charlie)  Butterfield, 
radio-tv  editor  of  Associated  Press,  who  has 
been  covering  the  broadcasting  field  for  more 
than  30  years,  was  announced  last  week  by 
AP.  His  retirement  will  take  effect  in  Novem- 
ber, at  which  time  AP  will  name  a  successor. 
Mr.  Butterfield,  62,  joined  AP  in  Chicago  in 
1918  and  shortly  thereafter  began  to  write 
stories  about  radio.  In  1927  he  was  moved  to 
New  York  as  radio  editor,  and  in  1932  he 
started  to  write  a  radio  column.  Mr.  Butter- 
field plans  to  retire  to  Florida. 

PROGRAM  SERVICES  PEOPLE 
William  Goodnight,  West  Virginia  sales  repre- 
sentative,   Alexander    Film    Co.,  Colorado 
Springs,   Colo.,   promoted   to  West  Virginia 
district  manager. 

Frank  Morris,  supervisor.  West  Coast  publicity, 
Curtis  Circulation  Co.,  Hollywood,  appointed 
Hollywood  editor,  Tv  Program  Week,  forth- 
coming weekly  Curtis  tv  magazine. 
James  Cox,  BMI  western  station  relations  rep- 
resentative, assigned  California,  Nevada,  Utah, 
Arizona,  New  Mexico  and  El  Paso  territories; 
Turner  Cooke  appointed  to  cover  Northwest 
area  for  BMI. 

Donn  M.  Greer,  display  director  and  artist, 
Robinson's  department  store,  Beverly  Hills,  and 
brother  of  tv  actress  Jane  Greer,  forms  Dice  Inc. 
(Display  Industries  Cooperative  Exchange), 
Hollywood,  to  supply  special  construction  and 
prop  facilities  to  tv  studios,  with  offices  at  6322 
DeLongpre  Ave;  telephone:  Hollywood  1-9435. 


OPPORTUNITY 
AT  RCA 
. . .  FOR 
BROADCAST 
FIELD 
ENGINEERS 


RCA  needs  trained  broadcast 
engineers  who  can  direct  and 
participate  in  the  installation 
and  service  of  television 
broadcast  equipment.  Here's 
an  excellent  opportunity  for 
training  and  experience 
with  color  TV  transmitters. 


You  need:  2-3  years'  experience  in  broadcast 
equipment,  including  work  on  TV  transmitter 
Con  you  qualify?  installation.  You  should  have:  EE  degree  or 
good  technical  schooling,  1st  Class  Radio- 
Telephone  License. 


ENJOY  RCA  ADVANTAGES: 


Top  Salaries 
Many  Liberal 

Company-Paid  Benefits 
Relocation  Assistance 


For  personal  interview,  please  send  a  complete  resume 
of  your  education  and  experience  to: 

Employment  Manager,  Dept.  Y-620 

RCA  Service  Company,  Inc.,  Camden  2,  N.J. 

(^)  RCA  SERVICE  COMPANY,  INC. 


Tmks.  ® 


CAMDEN  2,  N.  J. 


Page  82    •    September  27,  1954 


Broadcasting    •  Telecasting 


MANUFACTURING 


FOLSOM  DESCRIBES 
ELECTRONICS  BOOM 

Progress  of  color  tv  and  other 
components  of  industry  re- 
viewed by  RCA's  president. 

SOME  82  stations  will  be  colorcasting  by  Jan. 
1,  1955,  blanketing  about  87%  of  all  U.  S. 
homes,  and  the  coverage  will  increase  to  about 
95%  within  four  years  thereafter,  RCA  Presi- 
dent Frank  Folsom  predicted  last  week. 

At  the  same  time,  he  foresaw  a  near  $12 
billion  industry  for  electronic  sales  by  1957 
and  reviewed  RCA  plant  expansion  and  scienti- 
fic advances  in  color  tv  and  other  components 
in  what  he  described  as  an  "utterly  amazing" 
industry. 

Mr.  Folsom  addressed  the  Investment 
Analysts  Society  of  Chicago  at  a  luncheon  in 
that  city  last  Thursday.  It  was  a  followup  to 
his  talk,  nine  days  before,  at  the  New  York 
Board  of  Trade  [B«T,  Sept.  20].  This  time, 
the  RCA  president  spoke  on  "The  Business  of 
Electronics." 

With  respect  to  colorcasting,  Mr.  Folsom  ob- 
served that  NBC's  color  tv  network  now  em- 
braces 66  stations  covering  areas  with  approxi- 
mately 30  million  homes. 

Reporting  on  total  annual  sales  in  electronics, 
the  RCA  president  said  they  grew  from  $1.6 
billion  in  1946  to  $8.4  billion  last  year.  Pro- 
jecting his  figures  further,  he  foresaw  $8.8 
billion  for  1954,  $9.5  billion  in  1955,  $10.9 
billion  in  1956  and  $11.8  billion  by  1957. 

His  breakdown  of  "principal  components" 
saleswise  included: 

Home  and  portable  radios — Once  the  chief 
source  of  revenue,  sales  have  declined  "grad- 
ually" from  a  postwar  peak  of  $600  million  in 
1947  to  an  estimated  $109  million  for  1956. 

Auto  sets — This  has  remained  "relatively 
stable"  in  excess  of  $100  million  annually. 

Black  and  white  tv — sales  jumped  from  $1 
million  in  1946  to  $1.4  billion  in  1950.  With 
intermediary  periods  recording  $1.2  billion  in 
1953  and  an  expected  $1  billion  this  year.  By 
1957,  a  drop  to  $388  million  is  foreseen  be- 
cause of  the  expected  mass  market  switch  or 
trend  to  color. 

Color  tv — Increased  volume  is  expected  to 
more  than  offset  reduced  monochrome  set  sales, 
hitting  $264  million  in  1955,  $767  million  in 
1956  and  $952  million  the  following  year — a 
total  of  about  $2  billion  at  factory  prices  during 
color  tv's  first  three  commercial  years  after  this 
year's  introductory  period. 

Repair  tubes  (chiefly  renewal  tubes) — Steady 
boost  is  anticipated,  with  volume  shooting  up 
from  $217  million  last  year  to  $454  million  by 
1957. 

Servicing  and  installation  —  A  continued 
growth,  from  $145  million  eight  years  ago  to 
$1.4  billion  last  year,  will  be  accelerated  to 
$2.7  billion  by  1957. 

Broadcasting  and  communications  ■ —  Total 
revenues  accounted  for  25%  of  the  total  elec- 
tronic sales  in  1946 — or  $404  million.  They 
will  rise  from  $1.1  billion  in  1953  to  $1.5 
billion  in  1957.  ("Nearly  all  of  this  growth  is 
due  to  tv  broadcasting  revenue,  with  radio  and 
communications  showing  only  modest  gains," 
Mr.  Folsom  said.) 

The  RCA  president  reiterated  that  sales  of 
color  receivers  will  move  from  over  350,000 
by  the  end  of  1955  to  about  5  million  in  1958 
and  10  million  color  sets  by  1959. 

Mr.  Folsom  reviewed  prospects  for  radio-tv 
and  electronics  in  general  this  year  and  the 
balance  sheet  for  RCA  and  its  subsidiaries  dur- 
ing the  first  six  months  of  1954,  which  he  cited 
in  his  New  York  address. 


. . .  and  see  why  the 
Rust  Remote  Control  System  is  your  best  buy 

First  .  .  .  you'll  find  that  no  two  Rust  systems  are  exactly  alike.  They 
are  not  "packaged"  units,  but  engineered  systems,  specifically  designed  to 
fit  your  transmitter. 

Second  .  .  .  you'll  see  that  the  Rust  system  is  complete  —  you  have 
nothing  else  to  buy  "to  fit  your  equipment" .  You  even  get  interconnection 
diagrams,  especially  made  for  your  transmitter  and  monitors. 

Third  .  .  .  there  are  no  tubes,  so  there  are  no  tube  failures.  There  are 
no  adjustments,  so  there  are  no  maladjustments.  The  Rust  system  functions 
as  it  should  .  .  .  with  practically  no  maintenance. 

If  you  are  considering  Remote  Control,  investigate  before  you  buy. 
Take  a  peek  behind  the  panel  and  you'll  choose  Rust. 


a    *  offers  yoo  Breaker  Resetting 
FOR  EXAMPLE  -  Rust  offers  you  ^  ^ 

Vto  which  it  is  coupled  U ^  yM  overload 
possible  to  re*t  ^^one  unit.  Send 
breakers  simultaneously _wi  when  you 

for  Brochure  showmg  what  you  g 
ii  T?,iot  svstem. 


buy  the  Rust  system. 


the  (i'UsE-)  industrial  company,  inc. 

608  WILLOW  STREET,  MANCHESTER,  N.  H. 


INDUSTRIAL  CO. 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  83 


MANUFACTURING 


MANUFACTURING  PEOPLE 


Robert  M.  Van  Brundt,  assistant  advertising 
manager.  Motorola 
Inc.,  Chicago,  pro- 
moted to  advertising 
manager. 


Eugene    E.  Broker, 

mfg.  superintendent, 
radio  tube  plant, 
Burlington,  Iowa, 
Sylvania  Electric 
Products  Inc.,  N.  Y., 
appointed  manager, 
radio  tube  plant, 
Shawnee,  Okla. 

MR.  VAN  BRUNDT 

C.  J.  Bachnian,  chief 
engineer,  Stanley  Warner  Theatre  chain,  ap- 
pointed theatre  equipment  products  manager, 
Fairchild  Recording  Equipment  Co.,  N.  Y. 

Harold  T.  Bickford,  head  bookkeeper,  cost 
dept.,  Allen  B.  DuMont  Labs,  Clifton,  N.  J., 
appointed  credit  manager  of  company. 

Reginald  M.  Brophy,  deputy  minister,  Dept.  of 
Defense  Production,  Ottawa,  resigns  to  return 
to  Rogers  Majestic  Electronics  Ltd.,  Toronto, 
where  he  has  been  chairman  of  board  and 
president  since  1950,  operating  on  loan  to 
Canadian  government  since  October  1951. 


Thomas  B.  Friedman,  chief  tv  engineer,  Em- 
pire Coil  Co.,  New 


MR.  FRIEDMAN 


Rochelle,  N.  Y.,  to 
Adler  Communica- 
tions Laboratories, 
same  city,  assisting 
in  development  of 
satellite  tv  stations 
and  tv  station  sys- 
tems. 

Robert  Steindler,  for- 
merly operator  of 
own  high-fidelity 
custom  installations 
business,  and  Ed- 
mond  Ariessohn,  re- 
search engineer  and  audio  consultant,  to  sales 
staff,  Hudson  Radio  &  Television  Corp.  (elec- 
tronic equipment  distributors),  N.  Y. 

MANUFACTURING  SHORTS 
Boonton  Radio  Corp.,  Boonton,  N.  J.,  an- 
nounces Co-Ax  Adapter  Kit,  Type  515-A,  to 
be  installed  on  company's  RX  Meter  Type  250- 
A,  which  "will  provide  a  direct  Type  N  coaxial 
connection  to  the  bridge  for  continuous  opera- 
tion between  500  kc  and  250  mc." 
Magnetic  Tv  Sound  Co.,  Green  Bay,  Wis.,  an- 
nounces Telesync  equipment,  designed  for  tv 
stations  to  make  their  own  16  mm  sound  film 
commercials. 


Coming:  Machines  to  Run  the  Machines 


THE  AGE  of  automation  —  that  art  of 
worker-less  factories  which  has  industrial 
management  crackling  these  days — is  com- 
ing close  to  broadcasting.  The  dream  of 
programming  a  radio  station  for  endless 
hours  with  machines  doing  the  switching, 
the  cut-ins,  the  station  identifications,  or  of 
operating  a  tv  outlet  for  hours  with  slides 
and  film  and  nary  an  engineer  in  sight  is 
not  so  far  off. 

One  of  the  first  machines  for  automatic 
operation  of  a  radio  or  tv  station  has  been 
put  on  the  market.  It  is  the  Automatic 
Sequencer,  designed  and  produced  by  Vandi- 
vere  Labs  Inc.,  Arlington,  Va. 

The  equipment,  now  in  commercial  pro- 
duction, is  designed  to  integrate  automati- 
cally two  or  more  tape  recorders,  or  a  tape 
recorder  and  a  slide  projection  machine,  or 


THIS  is  the  chassis  of  the  Vandivere  Auto- 
matic Sequencer,  which  promises  to  bring 
automatic  station  operation  one  step 
closer  to  reality.  It  permits  inaudible  cue 
tones  to  be  placed  on  a  tape  recording 
to  activate  other  program  equipment. 
The  small  block  in  the  foreground  is  the 
sequencer  control  board  which  is  used 
to  inscribe  tone  signals  on  the  tape. 


a  tape  recorder  and  a  film  projection  ma- 
chine, or  any  combination  of  these  three. 

Trick  is  the  method  of  recording  a  high 
frequency  tone  on  the  tape  to  activate  other 
apparatus.  The  device  can  be  used  to  start, 
stop,  or  cue  other  equipment. 

The  Vandivere  automatic  sequencer  com- 
prises one  panel,  8% -in.  high  and  19-in. 
long.  It  contains  13  tubes,  a  self-contained 
power  supply  and  three  switches.  A  con- 
trol board,  attached  to  the  microphone  line, 
comprises  five  buttons — start,  stop,  tone, 
light  (for  cueing  station  control  room  per- 
sonnel that  the  program  is  near  the  end) 
and  automatic  stop. 

Equipment  sells  for  $875. 

Credit  for  initial  development  is  given  to 
C.  Richard  Evans,  general  manager  of 
KGMB-TV  Honolulu,  who  worked  out  the 
method  of  putting  inaudible  tone  signals  on 
tape  recordings  in  order  to  speed  up  tape 
editing  when  he  was  running  KSL  Salt  Lake 
City.  Mr.  Evans  is  continuing  to  use  the 
device  in  Honolulu. 

A  prototype  model  was  shown  at  the 
NNARTB  convention  in  Chicago  last  spring, 
when  Edgar  F.  Vandivere  Jr.,  president 
of  Vandivere  Labs,  discussed  the  appa- 
ratus at  the  engineering  conferences.  That 
model  is  now  being  used  by  Wilson  C. 
Wearn,  a  vice  president  of  the  company, 
at  WFBC-TV  Greenville,  S.  C.  (ch.  4), 
where  Mr.  Wearn  is  assistant  to  the  presi- 
dent and  chief  engineer.  Messrs.  Vandi- 
vere and  Wearn  are  principals  in  the  Wash- 
ington consulting  firm  of  Vandivere,  Cohen 
&  Wearn  (Jules  Cohen). 

The  only  other  equipment  which  lends 
itself  to  automatic  operation  is  produced, 
as  far  as  can  be  learned,  by  Ampex  Corp., 
Redwood  City,  Calif.  Ampex  has  apparatus 
which  handles  a  tape  running  for  eight  hours. 
This  is  used  in  a  small  number  of  radio 
stations,  it  is  understood. 


MR.  STUBBLEFIELD 


—  PROFESSIONAL  SERVICES  — 

Blackburn-Hamilton  Sends 
Stubblefield  to  West  Coast 

APPOINTMENT  of  William  T.  Stubblefield, 
partner  in  Blackburn-Hamilton  Co.,  media 
brokers,  to  head  the  firm's  West  Coast  opera- 
tions with  headquar- 
ters in  San  Fran- 
cisco, effective  Oct. 
1,  was  announced 
today  (Monday). 

Mr.  Stubblefield 
has  been  associated 
with  Blackburn- 
Hamilton  since 
March  15,  1953, 
covering  the  south- 
ern territory  out  of 
Washington,  D.  C. 
He  succeeds  Les 
Smith,  who  resigned 
last  June  to  enter 
the  broadcast  field  after  being  with  the  com- 
pany about  three  years,  it  was  reported. 

Mr.  Stubblefield,  who  in  1951  was  named 
station  relations  director  for  the  NARTB, 
entered  the  industry  in  1939  when  he  joined 
the  program  staff  of  KONO  San  Antonio. 

He  will  represent  the  firm  in  12  western 
states.  A  successor  in  Washington  has  not 
been  chosen. 

Wright  Adds  D.  C.  Offices 

LOWELL  R.  WRIGHT,  consultant  in  special- 
ized services  to  radio  and  tv  where  aeronautical 
problems  are  concerned  with  tower  construc- 
tion, has  announced  opening  of  additional  of- 
fices in  the  Munsey 
Bldg.,  Washington. 
Telephone  is  Dis- 
trict 7-2009. 

Mr.  Wright  will 
retain  his  original 
offices  in  Herndon, 
Va.  (RFD  No.  2, 
Box  29;  telephone, 
114-M).  The  latter 
office  is  also  avail- 
able for  night  and 
weekend  service. 

Mr.  Wright  served 
with  the  Civil  Aero- 
nautical Administra- 
tion for  more  than  15  years  before  resigning 
for  private  practice. 

Philip  Baker  Law  Firm  Moves 

LAW  OFFICES  of  Philip  M.  Baker,  formerly 
in  the  Woodward  Bldg.,  Washington,  D.  C, 
have  been  moved  to  the  Pennsylvania  Bldg., 
Suite  1001,  at  13th  St.  and  Pennsylvania  Ave., 
N.  W.,  Washington  4.  New  telephone  is  District 
7-8881. 

PROFESSIONAL  SERVICES  PEOPLE 

S.  S.  Fox,  formerly  owner  and  general  manager, 
KDYL-AM-TV  Salt  Lake  City  [now  KDYL- 
KTVT  (TV)],  announces  formation  of  radio-tv 
consultant  service- at  143  S.  Main,  Salt  Lake 
City;  telephone:  9-5031. 

Alan  R.  Sweetow,  formerly  with  William  H. 
Weintraub  &  Co.,  N.  Y.,  to  Livingstone  &  Assoc. 
(public  relations).  Chicago,  as  head  of  Milwau- 
kee office. 

Felix  Doherty,  former  public  relations  director, 
Rexall  Drug  Co.,  L.  A.,  to  Burns  W.  Lee  Assoc. 
(public  relations),  same  city,  as  account  execu- 
tive. 


MR.  WRIGHT 


Page  84    •    September  27,  1954 


Broadcasting    •  Telecasting 


BROADCASTING 


a  lures 


AN  AGENCY  PLANS 
NEW  TV  CAMPAIGN 


TEN  DAYS  AGO,  a  veteran  advertiser, 
Lehn  &  Fink  Products  Corp.,  began  spon- 
sorship of  a  new  tv  series,  Ray  Bolger  Show, 
on  ABC-TV  (Fri.,  8:30-9  p.m.)  for  the 
Dorothy  Gray  cosmetic  line  and  the  Lehn 
&  Fink  Division. 

That,  for  the  millions  of  American  women 
and  girls  who  each  year  spend  more  than 
$1  billion  for  creams  and  lotions  and  lip- 
sticks and  other  beauty  preparations  and  for 
their  menfolk  who  pay  the  bills,  was  the 
beginning.  But  for  the  sponsor  and  for  its 
agency,  Lennen  &  Newell,  the  inaugural 
broadcast  of  the  Bolger  Show  was  the  cul- 
mination of  months  of  planning  and  prep- 
aration. 

At  the  beginning  was  the  decision  to  use 
network  tv  and  the  selection  of  the  Bolger 
Show  as  the  proper  vehicle  for  the  specific 
advertising  problem  faced  by  Lehn  &  Fink 
and  Dorothy  Gray.  Edward  Plaut,  Lehn  & 
Fink  president,  explains  his  company's  think- 
ing this  way : 

"Our  products  are  family  products.  Dor- 
othy Gray  creams,  for  example,  are  used  by 
women  from  15  to  60.  Schoolgirls  and 
grandmothers  use  Hinds  Honey  and  Almond 
Fragrance  Cream.  We  had  to  find  a  clean 
wholesome  show  that  would  appeal  to  just 
about  every  age  in  the  family. 

"That's  why  we  felt  we  had  found  the 
right  man  in  Bolger.   Ray's  been  loved  for 


his  clean,  wholesome  comedy  by  people  of 
all  ages.  His  brand  of  comedy  and  dancing 
is  as  much  a  delight  for  the  child  as  it  is  for 
the  most  worldly  sophisticate." 

Then  came  seemingly  endless  conferences 
and  meetings  to  work  out  the  myriad  details 
of  the  tv  campaign.  There  was  the  selection 
of  markets  to  be  covered,  the  choice  of  time 
when  viewers  would  be  found  in  a  frame  of 
mind  to  enjoy  the  Bolger  brand  of  comedy 
and  to  respond  to  the  L  &  F  product  adver- 
tising, the  adaptation  of  the  general  adver- 
tising plan  to  meet  tv's  specific  and  demand- 
ing requirements,  the  planning  of  copy  and 
art  for  each  commercial  following  the  mo- 
mentous decision  on  whether  to  integrate 
them  or  not.  All  this  and  much  more. 

To  report  on  how  an  agency  tackles  prob- 
lems such  as  these,  each  special  and  impor- 
tant and  unique,  yet  all  part  of  the  normal 
day's  work  for  the  experienced  specialists 
whose  job  is  to  find  the  answers — and  the 
right  answers — BeT  sent  a  reporter-photog- 
rapher team  to  the  Lennen  &  Newell  offices 
at  380  Madison  Ave.,  the  center  of  New 
York's  agency  row. 

Here  is  the  pictorial  story  of  the  progress 
of  the  1954  fall  tv  advertising  campaign  of 
Lehn  &  Fink  Products  Corp.  through  the 
factory  of  Lennen  &  Newell,  from  the  glint 
of  the  original  idea  to  the  completed  pro- 
gram, rehearsed,  produced  and  ready  to  go. 


Broadcasting    •  Telecasting 


A  B«T  PICTURE  STORY 


September  27,  1954    •    Page  85 


A  B«T  PICTURE  STORY 


IF  ''i 


"Then   we   agree,  gentlemen." 

Lennen  &  Newell  President  H.  W. 
(Hike)  Newell  sums  up  decision 
of  agency  planners  to  recommend 
network  television  to  client,  Lehn 
&  Fink  Products  Corp.  (Dorothy 
Gray  and  Lehn  &  Fink  Div.).  In- 
cluded in  the  exploratory  session 
in  Mr.  NewelFs  office  are,  left  to 
right:  Thomas  C.  Butcher,  senior 
vice  president  and  director  of  ac- 
count planning;  Jackson  Taylor, 
senior  vice  president  and  manage- 
ment account  supervisor;  Nicholas 
E.  Keesely,  senior  vice  president 
and  radio-tv  director;  Mr.  Newell; 
Reginald  Pierce,  account  executive. 


4  Showdown:  Production  executives  audition  films  to  find  one  they  consider  right. 
Left  to  right:  Fred  Kilian,  director  of  program  development;  Charles  Harrell, 
supervisor  of  radio-tv  production;  George  Tompkins,  commercial  film  supervisor. 


Following  client's  approval  of  tv  plans  for  Dorothy 
Gray-Lehn  &  Fink,  agency  researchers  foregather 
in  Lennen  &  Newell  library  to  evaluate  markets.  Left 
to  right:  Christopher  Sante,  vice  president,  director 
of  research;  Francis  Barton,  vice  president,  general 
manager  of  radio-tv;  Terry  Reily,  merchandising; 
Georsje  Kern,  associate  media  director. 


Agency  and  advertiser  emissaries  meet  with  Robert 
Kintner,  president  of  ABC,  to  thresh  out  matters  of  time, 
money  and  markets  for  the  Bolger  Show  on  ABC-TV. 
Left  to  right:  Jack  Pacey,  publicity  director,  ABC  (who 
resigned  last  week);  Mr.  Plaut;  Mr.  Barton;  Mr.  Keesely; 
Mr.  Kintner;  Mr.  Hausberg. 


Page  86 


September  27,  1954 


Broadcasting 


Telecasting 


Armed    with  survey 

reports  and  research 
figures,  agency  men 
point  out  to  client  rep- 
resentatives the  advan- 
tages of  network  tv  for 
their  company's  prod- 
ucts. Left  to  right: 
William  H.  Weber,  art 
department;  Mr. 
Pierce;  Mr.  Butcher; 
Albert  Plaut,  advertis- 
ing manager,  Dorothy 
Gray;  Mr.  Keesely; 
Ruth  Cerrone,  group 
copy  head;  Mr.  Newell; 
William  Hausberg,  ad- 
vertising manager,  Lehn 
&  Fink;  Mr.  Taylor; 
Louise  Moyer,  copy- 
writer; Pete  Michaels, 
research  department. 


5  It's  Ray  Bolger!  Agency  and  client 
agree  that  the  ABC-TV  show  starring 
the  famous  dancer-comedian  is  ex- 
actly what  they've  been  looking  for. 


Enter  the  station  rep:  Joe  Miller,  salesman  for 
Weed  &  Co.,  arrives  to  confer  with  Jeane  Jaffe, 
agency  timebuyer,  and  George  Kern,  associate 
media  director,  about  television  station  clearances. 


A  B«T  PICTURE  STORY 


ROADCASTING     •  TELECASTING 


September  27,  1954 


Page  87 


A  B«T  PICTURE  STORY 


8  A  word  for  the  sponsor:  Cre- 
ative staff  gathers  around  Clark 
Agnew,  tv  art  director,  to  work 
out  story  boards  of  commercials 
for  new  show.  Left  to  right: 
Miss  Mover;  Miss  Cerrone;  Mr. 
Agnew;  James  Hausman,  group 
copy  chief;  Anthony  J.  Pan,  vice 
president-director  of  commercial 
production;  Art  Capello,  assist- 
ant art  director  for  tv. 


LENNEN  &  NEWELL  came  into  being  in  June 
1952,  not  as  an  unknown  infant  with  a  long,  hard 
course  ahead  before  it  could  win  a  place  in  the  adver- 
tising world,  but  with  a  heritage  that  established  its 
position  from  the  start. 

Philip  W.  Lennen,  board  chairman  of  the  agency 
until  his  retirement  this  July,  had  been  top  man  at 
Lennen  &  Mitchell,  which  he  had  founded  with  |ohn 
T.  Mitchell  in  1924.  (Mr.  Mitchell  died  in  1931.) 

H.  W.  Newell,  L&N  president,  was  one  of  the 
three  organizers  of  Geyer,  Newell  &  Ganger  and  was 
executive  vice  president  of  that  agency  in  the  spring 
of  1952  when  he  and  Mr.  Lennen  attempted  to  nego- 
tiate a  merger  of  the  two  firms. 

After  negotiations  for  the  merger  broke  down,  Mr. 
Newell  and  Mr.  Lennen  continued  their  conversations 
on  a  personal  basis.  In  May,  Mr.  Newell  resigned  from 
Geyer,  Newell  &  Ganger  and  in  June  the  new  agency 
was  established. 

Today,  scarcely  two  years  later,  Lennen  &  Newell 
has  overall  billings  of  approximately  $32  million,  half 
of  which  comes  from  business  placed  in  radio  and  tv 
for  such  accounts  as  Colgate-Palmolive  Co. — Lustre- 
Creme  Shampoo,  Lustre-Creme  Hairdressing,  Lustre 
Color;  Emerson  Drug  Co. — Bromo-Seltzer ;  Dorothy 
Gray  Ltd. — cosmetics;  Lehn  &  Fink  Products  Corp. 
■ — Lysol  Brand  Disinfectant;  P.  Lorillard  Co. — Old 
Gold  cigarettes,  Embassy  cigarettes,  Muriel  cigars ; 
Schlitz  Brewing  Co. — Schlitz  beer. 

"When  Phil  Lennen  and  I  set  up  this  agency,"  Mr. 
Newell  said,  "we  established  certain  yardsticks  for 
ourselves.  We  resolved  that  in  serving  any  advertiser, 
we  would  employ  these  fundamental  steps : 

"First,  determine  what  the  consumer  wants  most  in 
the  advertiser's  product. 

"Second,  determine  whether  these  advantages  are 
already  present  in  the  advertiser's  product. 

"Third,  if  these  advantages  are  not  present,  deter- 
mine if  it  is  practical  and  economical  to  incorporate 
them. 

"Fourth,  tell  the  story  of  these  desired  merits  of  the 
product  interestingly  and  factually  without  relying  on 
mere  clever  words  and  witty  slogans. 

"And  fifth,  select  and  use  media  to  tell  the  product 
story  to  the  largest  number  of  people  per  dollar  outlay. 

"It  is  a  waste  of  advertising  money  and  a  waste  of 
agency  time  to  try  to  advertise  mediocrity  into  leader- 
ship." 


Attention,    West  Coast! 

Agencymen  Keesely  and 
Harrell  inform  Hollywood 
office  of  Lennen  &  Newell 
by  teletype  that  commer- 
cials are  ready.  Advise 
West  Coast  branch  that 
Edward  Plaut,  president  of 
Lehn  &  Fink,  will  arrive 
shortly  with  Mr.  Keesely 
to  review  shows,  scripts. 
The  teletypist  is  Ethel 
Johnson,  secretary. 


1  O   Star  and  sponsor,  Ray 

Bolger  and  Edward  Plaut, 
president,  Lehn  &  Fink 
Products  Corp.,  survey  the 
studio  where  the  new 
Ray  Bolger  Show  is  pro- 
duced, from  behind  an  ar- 
ray of  L  &  F  and  Dorothy 
Gray  products. 


Page  88    •    September  27,  1954 


$2,000  ITHACA  Grade  Repeater 


1 


COVERS  ALL  THREE 

Mt.  Washington's  more-than-a- 
mile  high  transmitter  beams  a 
perfect  signal  over  most  of  Maine, 
New  Hampshire  and  Vermont. 
WMTW's  three  state  coverage 
area  is  unequalled  by  any  other 
television  station  in  the  country. 
TV  sets:  229,884,  RETMA  — 
July  2. 


CBS-ABC 


Use  America's  only  "3-state  one  station  TV 

network"  and  save  ...  in  just  4  weeks  of  a 

3  per  week  10  minute  show  .  .  .  the  cost  of 

a  $2,000  Ithaca  Grade  Repeater. 

Because  of  WMTW's  tremendous  coverage 
we  can  offer  unbelievably  low  rates.  Aver- 
age time  costs  run  54%  less  than  the  com- 
bined cost  of  the  3  TV  stations  which 
together  give  only  second  best  coverage. 


REACHES  FURTHER 

WMTW  serves  a  market  with  re- 
tail sales  of  over  one  and  a  half 
billion  dollars  .  .  .  offers  primary 
coverage  of  445,000  U.  S.  fami- 
lies, many  of  whom  have  never 
received  television  before.  Pro- 
vides the  national  or  regional 
advertiser  with  unequalled  cover- 
age of  northern  New  England's 
3  states. 


Channel  8 


WMTW 


John  H.  Norton,  Jr.,  Vice  Pres.  and  General  Manager 
REPRESENTED   NATIONALLY  BY   HARRINGTON,  RIGHTER  &   PARSONS,  Inc. 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  89 


i 


MUTUAL 
ITS  20TH 


REACHES 
BIRTHDAY 


LARGEST  RADIO  NETWORK  BEGAN  WITH  4  STATIONS,  NOW  HAS  572 


By  Bruce  Robertson 


TWENTY  YEARS  AGO  this  month,  a 
new  radio  network  was  established  on  a  new 
principle,  that  of  a  mutual  agreement  for 
the  exchange  of  programs  among  a  group  of 
independent  stations.  Two  decades  later  that 
principle  still  flourishes,  although  in  the  in- 
terim the  original  network  of  four  stations 
has  grown  into  the  world's  largest  network, 
with  572  affiliates. 

Organized  by  WOR  New  York,  WLW 
Cincinnati,  WGN  Chicago  and  WXYZ  De- 
troit as  the  Radio  Quality  Group,  the  net- 
work within  a  matter  of  days  changed  its 
name  to  conform  to  its  type  of  organization 
and  became  the  Mutual  Broadcasting  Sys- 
tem. 

"The  name  of  this  network  clearly  de- 
scribes our  plan  of  operation,"  W.  E.  Mac- 
farlane,  business  manager  of  the  Chicago 
Tribune,  operator  of  WGN,  and  first  presi- 
dent of  MBS,  said  at  the  time  of  its  incep- 
tion. 

"Each  station  will  remain  independent 
and  make  its  own  decision  in  accepting 
programs.  Each  station  will 
receive  its  card  rates  for  the 
time  less  agency  commission, 
making  no  additional  charge 
to  the  advertiser  for  trans- 
mission lines.  Thus,  we  be- 
lieve, we  have  established  a 
truly  mutual  agreement  be- 
tween a  group  of  independ- 
ently owned  stations." 

Four  advertisers  —  Hor- 
lick's  Malted  Milk  Corp., 
Thomas  Leeming  &  Co., 
Wasey  Products  and  Pure 
Oil  Co. — sponsored  the  new 
network's  first  programs.  Al- 
most immediately,  however, 
an  exchange  of  sustaining 
programs  was  added  to  the 
commercials  to  which  the 
network  service  had  origi- 
nally been  limited. 

Another  early  change  was 
from  the  initial  idea  of  of- 
fering advertisers  coverage  of 
"important  markets  through 


the  use  of  a  few  stations  having  high 
power  and  a  vast  listening  audience,"  in 
the  words  of  MBS  President  Macfarlane. 
Important  as  New  York,  Chicago,  Cincin- 
nati and  Detroit  were  and  are  to  adver- 
tisers, Mutual  soon  discovered,  four  mar- 
kets do  not  make  a  nation,  nor  four  sta- 
tions a  national  campaign. 

Individual  stations  were  added  first — 
WBAL  Baltimore,  WCAE  Pittsburgh,  WFIL 
Philadelphia;  then  regional  networks — the 
Colonial  Network  in  New  England,  the  Iowa 
and  Central  States  Networks  in  the  midwest 
and,  on  Dec.  29,  1936,  the  Don  Lee  Broad- 
casting System  on  the  Pacific  Coast  joined 
MBS,  making  it  a  coast-to-coast  network 
like  its  older  rivals,  NBC  and  CBS. 

By  Jan.  1,  1937,  the  Mutual  network  in- 
cluded 38  stations  across  the  country,  plus 
KGMB  in  Honolulu.  A  year  later  the  total 
stood  at  76  outlets;  affiliation  of  the  Texas 
State  Network  in  September  1938  pushed 
the  total  past  the  100  mark,  and  by  1940 
there  were  145  MBS  affiliates.  Meanwhile, 


A  NEW  SET  of  radio  call  letters— MBS-first  appeared  at  the  1936  Re- 
publican convention  in  Cleveland  where  former  President  Herbert  Hoover 
received  the  acclaim  of  the  delegates  as  he  delivered  the  keynote  address. 


the  network's  time  sales  had  risen  from 
$1,979,146  in  1936  to  $4,767,054  in  1940. 

In  1935,  Mutual  broadcast  its  first  World 
Series,  joining  NBC  and  CBS  for  three-net- 
work coverage  of  the  games  between  Chi- 
cago and  Detroit,  sponsored  by  Ford.  Four 
years  later,  Mutual  was  the  only  network  ■ 
to  broadcast  the  series,  under  an  agreement 
reached  Aug.  17,  1939,  with  Judge  Kenesaw 
Mountain  Landis,  then  baseball  commis- 
sioner, which  awarded  exclusive  broadcast- 
ing rights  to  the  series  to  MBS  and  Gillette. 
This  October,  for  the  1 6th  consecutive  year, 
radio  coverage  of  the  series  will  again  be 
provided  exclusively  by  Mutual,  with  Gillette 
still  sponsor. 

When  Mutual  was  first  organized  the 
founding  stations  thought  they  could  handle 
its  business  affairs  themselves,  but  before 
long  it  became  evident  that  the  network 
needed  its  own  executives.  Fred  Weber  was 
appointed  coordinator  of  the  network  in 
January  1935  and  in  June  of  that  year  MBS 
set  up  its  own  sales  staff  of  three  men.  One 
of  that  original  trio,  Adolph 
N.  Hult,  is  now  the  network's 
vice  president  in  charge  of 
sales. 

It  was  also  in  1935  that 
the  Lone  Ranger's  "Hi,  ho, 
Silver"  first  echoed  across  the 
Mutual  range,  his  sponsor, 
Gordon  Baking  Co.,  being 
the  network's  largest  time 
purchaser  in  that  year  and 
the  two  that  followed.  But 
as  the  network  expanded, 
Gordon's  limited  distribution 
cramped  the  Ranger's  scope 
and  the  company  finally  al- 
lowed the  program  to  be  sold 
to  other  sponsors  in  markets 
not  covered  by  Gordon.  So 
the  Lone  Ranger  became 
one  of  the  first  Mutual  co- 
operatively sponsored  pro- 
grams, "a  share-the-wealth 
plan  which  really  works 
.  .  .  giving  pleasure  to  lis- 
teners, profits  to  a  number 


Page  90 


September  27,  1954 


Broadcasting 


Telecasting 


of  sponsors  and  audiences  to  those  stations 
which  carry  the  show  as  a  sustaining  fea- 
ture," as  Theodore  C.  Streibert,  then  MBS 
vice  president,  observed  in  1938. 

Starting  with  one  co-op  show  in  1936, 
Mutual  took  the  lead  in  developing  this  type 
of  program,  whose  local  sponsorship  on  in- 
dividual stations  seemed  particularly  suited 
to  the  cooperative  nature  of  the  Mutual 
Broadcasting  System.  By  1938  there  were 
10  co-op  programs  on  MBS;  10  years  later, 
more  than  1,200  local  and  regional  adver- 
tisers were  sponsoring  18  Mutual  co-ops, 
headed  by  the  daily  commentaries  of  Fulton 
Lewis  jr.,  with  314  sponsors. 

The  following  year,  when  Mutual  put  its 
daily  baseball  broadcast,  Game  of  the  Day, 
on  a  co-op  basis,  the  series  was  sponsored 
by  950  advertisers  on  350  stations;  in  1952 
Game  of  the  Day  had  1,879  sponsors  and 
this  summer  the  program's  total  hit  4,238. 
(In  addition,  Falstaff  Brewing  Corp.  spon- 
sors AVi  innings  three  days  a  week.) 

Testifying  before  the  FCC  Network  In- 
quiry Committee  in  February  1939,  MBS 
executives  described  the  network's  structure 
as  comprising  three  groups:  member  sta- 
tions, WOR  and  WGN,  which  in  effect 
underwrote  the  network's  operation;  par- 
ticipating stations,  United  Broadcasting 
Corp.  (WHK,  WCLE  Cleveland,  WHKC 
Columbus),  Colonial  Network  and  CKLW 
Windsor-Detroit  (which  in  1935  had  re- 
placed WXYZ  as  Detroit  outlet) ,  which  con- 
tributed a  share  of  MBS  operating  expenses 
over  and  above  wire  charges,  and  affiliates, 
which  merely  carried  MBS  programs  and 
paid  the  network  a  commission  on  sales  to 
defray  wire  costs. 

This  worked  out,  it  was  stated,  so  that 
in  1938  more  than  half  of  Mutual's  gross 
billings  was  net  revenue  and  the  affiliates 
received  45.17%  of  the  advertiser's  dollar, 
compared  to  about  25%  received  by 
affiliates  of  the  other  networks. 

Noting  that  Mutual  had  made  healthy 
strides  (to  110  outlets)  as  "radio's  only  co- 
operative enterprise,"  MBS  officials  testified 
that  this  growth  had  come  despite  the  net- 
work's being  "blocked  out"  of  important 
cities  by  lack  of  adequate  facilities  and  by 
restrictive  or  exclusive  contracts  of  stations 
with  other  networks.  They  urged  the  Com- 
mission to  limit  the  term  of  such  agreements, 
which  it  eventually  did,  setting  two  years  as 
the  maximum  length  of  affiliation  contracts. 

As  the  impending  European  war  cast  its 
shadows  on  the  world  (one  of  the  darkest, 
Hitler's  Wilhelmshaven  address  on  April  1, 
1939,  was  broadcast  exclusively  in  the  U.  S. 
by  Mutual),  the  network  made  increasing 
use  of  the  technique  developed  by  its  special 
features  director,  G.  W.  (Johnny)  John- 
stone, at  the  time  of  the  Munich  crisis. 
This  involved  the  use  of  Press  Wireless 
facilities  to  pick  up  and  record  English 
language  broadcasts  from  the  capitals  of 
Europe  for  rebroadcast  here  at  a  late  hour 
each  evening. 

WOR,  WGN  and  WLW  organized  the 
Mutual  Facsimile  Network  in  1939,  oper- 
ating from  2  to  3 : 30  a.m.  on  Saturdays  with 
each  station  contributing  30  minutes  of  ma- 
terial. That  also  was  the  year  that  relations 
between  MBS  and  WLW  became  strained 
when,  following  WLW's  refusal  to  carry 
the  Gillette-sponsored  World  Series  as  "un- 
fair" to  the  station's  regular  advertisers, 


AN  ANNIVERSARY  STATEMENT 

By  Thomas  F.  O'Neil 
President,  MBS 


CELEBRATING  an  anniversary  is  al- 
ways a  happy  occasion.  And  it  is  espe- 
cially true  here  at  Mutual  where  we  ob- 
serve our  twentieth  anniversary  this 
October — a  milestone  that  marks  an  ad- 
vance from  a  four-market  hook-up, 
launched  in  October  1934,  to  a  family  of 
572  affiliates,  the  world's  largest  net- 
work, and  the  only  one  wholly  dedicated 
to  radio. 

The  anniversary  honors,  however,  be- 
long to  the  radio  stations,  advertising 
agencies,  advertisers,  and  to  the  nation's 
listeners — those  whose  faith  in  Mutual 
has  enabled  us  to  reach  our  present  posi- 
tion. 

From  a  $1  million  gross  billings  sum 
in  1934,  Mutual  advanced  to  a  1953 
figure  of  more  than  $23  million  in  ad- 
vertisers' investments,  a  clear  pattern  of 
broadening,  rewarding  service. 

In  reviewing  radio's  growth  during  the 
past  two  decades  we  find  Mutual,  the 
fastest-growing  network,  moving  ahead 
against  a  background  of  surging  public 
interest  in  broadcasting — both  before  and 
after  the  advent  of  tv.  When  MBS  was 
launched,  radio  was  the  entertainment 
medium  enjoying  the  focal  spot  in  the 
living  room.  Still  a  living  room  favorite, 
the  radio  set  is  steadily  invading  new  ter- 
ritories. It  is  now  "at  home"  in  the  bed- 
room, kitchen,  dining  room,  den,  and  has 
even  moved  outdoors  into  the  automo- 
bile, beach  and  picnic  grounds. 

Gearing  our  program  service  to  meet 
this  different  listening  pattern  during  the 
next  twenty  years  is  the  challenge  con- 
fronting us  today.  A  big  step  toward 
answering  that  critical  question  has  al- 
ready been  taken.  We  are  now  review- 
ing the  first  findings  in  the  largest  research 


MR.  O'NEIL 

project  ever  trained  on  ail-American 
habits  in  living  and  listening.  For  the 
first  time  we  are  learning  the  exact  nature 
and  scope  of  such  factors  as  out-of-home 
listening,  family  composition,  and  pro- 
gram tastes — in  and  out  of  tv  areas. 

Our  investment  testifies  to  Mutual's 
faith  in  the  future  of  network  radio. 

We  are  grateful  to  our  listeners,  to  our 
advertisers,  to  our  affiliates  for  helping 
Mutual  blaze  many  radio  trails  during  the 
past  eventful  twenty  years. 

With  their  continued  confidence  in  us, 
the  Mutual  Broadcasting  System  is  as- 
sured of  its  influential  position  in  the 
broadcasting  industry  for  many  more 
twenty  years  to  come. 


Mutual  declined  to  feed  the  games  to  WLW's 
sister  station,  WSAI,  "with  which  we  have 
no  affiliation  contract,"  and  gave  them  in- 
stead to  WKRC. 

The  following  January  WKRC  became 
one  of  seven  MBS  stockholding  organiza- 
tions (representing  57  of  the  124  MBS 
affiliates)  in  a  base-broadening  move.  Other 
stockholders  were  WOR,  WGN,  Don  Lee 
Broadcasting  System  (33  stations),  WAAB 
Boston  and  17  Colonial  Network  stations, 
CKLW  and  United  Broadcasting  Corp. 
Each  stockholder  was  represented  by  one 
member  of  the  seven-man  MBS  board  of 
directors,  which  met  four  times  a  year  with 
Fred  Weber,  general  manager.  Also  in  Jan- 
uary 1940,  MBS  secured  its  largest  contract 
to  that  time,  Wander  Co.  buying  a  five-a- 
week  strip  on  85  stations  for  a  full  year. 

In  February,  MBS  introduced  a  "full 
volume  network  discount  plan,"  offering  dis- 
counts up  to  50%  for  advertisers  using  the 
basic  network  of  62  stations  for  52  weeks, 
and  in  May  expanded  the  plan  to  include 
13-,  26-  and  39-week  advertisers.  Ed  Wood, 
WGN  sales  manager,  was  appointed  sales 
manager  of  the  network  in  February. 


Increased  tempo  of  the  European  war 
brought  increased  sponsorship  to  MBS  com- 
mentators Arthur  Hale  and  Raymond  Swing 
(winner  of  a  National  Headliners  award  that 
year).  In  August,  after  Lewis  Allen  Weiss 
had  cut  a  Hitler  speech  off  the  Don  Lee 
stations,  who  were  being  fed  by  Mutual,  the 
Nazis  retaliated  by  refusing  to  allow  MBS 
to  receive  any  broadcasts  originating  in  Ger- 
many. 

Because  of  its  unique  organization,  Mutual 
generally  stayed  out  of  network  contracts 
with  unions  and  other  organizations,  each 
MBS  stockholder  station  negotiating  indi- 
vidually for  the  programs  it  originated  for 
the  network.  But  in  the  fall  of  1940,  Mutual 
went  along  with  the  other  networks  in  re- 
jecting the  new  contracts  offered  by  ASCAP 
and  assumed  copyright  clearance  responsi- 
bility for  all  musical  programs  on  the  net- 
work, a  function  previously  handled  by  each 
originating  station. 

With  ASCAP's  reformation  under  a  Gov- 
ernment consent  decree,  Mutual  wasted  no 
time  in  negotiating  a  new  contract  which 
returned  ASCAP  music  to  this  network  on 
May  13,  1941,  months  ahead  of  the  other 


Broadcasting    •  Telecasting 


September  27,  1954    •    Page  91 


The  best 
way  to 

sell  the 

KANSAS 
FARM 

MARKET 


use  the 
KANSAS 

FARM 
STATION 


WIBW 


CBS  RADIO 
in  Topeka 

Ben  hii  Sen.  Mgr.,  WSBW,  WIBW-TV,  KCKN 

Rep.  Capper  Publications,  Inc. 


HOTEL 


YMWeston 


MADISON  AT  50TH 

English  Lounge 

Meeting  place 
of  show  business 


MADISON  AT  52ND 

Barberry  Room 

Where  the  celebrities 
go  after  theatre 


networks.  Attempts  of  the  National  Assn. 
of  Broadcasters  to  persuade  Mutual  to  wait 
for  an  industry-wide  settlement,  added  to  the 
NAB  position  on  the  FCC's  network  mo- 
nopoly rules,  led  to  the  resignation  of 
MBS  stockholders  WOR,  WGN  and  Don 
Lee  from  NAB. 

In  November  1941,  WFBR  Baltimore, 
WIP  Philadelphia  and  WCAE  Pittsburgh  be- 
came MBS  stockholders,  now  nine  in  num- 
ber, with  equal  participation  in  underwriting 
and  management  of  the  network.  During 
1941  Mutual  added  48  affiliates.  Its  gross 
billings  totaled  $7,300,955,  a  gain  of  53% 
over  the  1940  gross. 

The  week  following  Pearl  Harbor,  Mutual 
inserted  a  new  clause  in  its  commercial  con- 
tracts giving  any  advertiser  whose  business 
was  substantially  curtailed  by  the  war  the 
right  to  cancel  his  program  on  two  weeks' 
notice,  the  first  war  clause  in  any  network 
contract.  Although  business  was  booming, 
the  fact  that  Mutual's  largest  commercial 
hook-up  comprised  only  128  stations,  led  in 
August  to  a  new  discount  plan  "making  it 
irresistible  for  advertisers  to  use  all  204 
MBS  stations." 

During  1942,  10%  of  all  Mutual  air  time 
was  devoted  to  war  effort  programs;  billings 
were  up  32%  over  1941;  the  World  Series 
was  shortwaved  to  U.  S.  servicemen  around 
the  world  and  the  Mutual  board  hired  Miller 
McClintock,  director  of  the  Advertising 
Council,  as  the  network's  first  paid  president, 
to  take  office  Jan.  1,  1943. 

Given  the  largest  MBS  budget  to  date, 
25%  over  1942's,  President  McClintock 
began  a  department-by-department  overhaul 
of  the  network's  operations.  Program  direc- 
tors of  key  stations  held  meetings  to  review 
and  improve  network  programming.  Richard 
F.  Connor,  OWI  station  relations  executive, 
became  station  relations  head  of  Mutual. 
An  international  program  exchange  pact 
was  made  with  Radio  Mil,  36-station  Mexi- 
can network. 

Mutual's  contracts  with  stations,  which 
formerly  paid  the  line  charges,  were  re- 
vamped along  the  lines  of  other  networks, 
with  affiliates  agreeing  to  accept  16  hours 
of  commercials  each  28  days  without  pay- 
ment, the  next  25  commercial  hours  at  25  % 
of  rate  card,  the  next  25  hours  at  32^% 
and  all  other  network  commercials  at 
37  ¥2%.  The  MBS  discount  plan  was  also 
altered  in  line  with  those  of  the  other  net- 
works, ranging  from  2Vi  %  for  a  split  net- 
work advertiser  spending  $1,000  a  week  to 
27V2%  for  advertisers  spending  $23,000 
or  more  weekly,  with  extra  discounts  for 
advertisers  using  110  stations  or  more. 

Station  committees  on  sales,  programming 
and  station  service  were  established,  each 
committee  divided  into  three  groups  by  type 
of  market.  A  plan  to  rebroadcast  on  MBS, 
in  afternoon  time,  top  evening  programs  of 
other  networks,  met  with  opposition  and  was 
never  put  into  effect. 

General  Tire  &  Rubber  Co.  in  1943 
purchased  the  Yankee  and  Colonial  net- 
works and  became  owner  of  13Vi  shares  of 
MBS  stock.  Fulton  Lewis  jr.  won  the  $1,000 
duPont  award  for  public  service  by  a  com- 
mentator and  his  co-op  program's  sponsor 
list  passed  the  100  mark.  A  new  co-op  pro- 
gram was  a  daily  15-minute  news  report 
from  foreign  correspondents  of  the  Christian 
Science  Monitor.  MBS  war  reporter  Frank 


J.  Cuhel  lost  his  life  in  the  explosion  of  the 
Yankee  Clipper  airliner  off  Lisbon.  Mutual 
billings  for  the  year  increased  nearly  50% 
over  1942,  for  a  total  of  $13,841,608. 

A  similar  increase  was  achieved  in  1944, 
when  Mutual's  gross  time  sales  reached 
$19,533,650.  In  September  of  that  year  the 
network  limited  its  commercial  religious  pro- 
grams to  a  Sunday  morning  half -hour  apiece, 
with  no  appeals  for  funds  permitted.  A  re- 
organization following  the  death  of  W.  E. 
Macfarlane,  member  of  the  network's  board 
and  chairman  of  its  executive  committee, 
in  October  brought  Mutual  a  new  president, 
Edgar  Kobak,  who  had  been  executive  vice 
president  of  the  Blue  Network.  Also  from 
the  Blue  came  Robert  D.  Swezey  as  vice 
president  and  general  manager,  Phillips  Car- 
lin  as  program  vice  president,  Bert  Hauser 


A  "PAIR"  of  firsts  took  place  in  1935  when 
Red  Barber  aired  the  first  major  league 
night  game  in  Cincinnati  for  MBS.  This 
was  the  first  Mutual  sports  event  broad- 
cast and  preceded  by  a  few  weeks  Mu- 
tual's first  World  Series  coverage,  also 
handled  by  Mr.  Barber.  With  Mr.  Barber 
is  the  engineer,  Dave  Conlon. 

as  director  of  co-op  programs,  Duncan  R. 
Buckman  as  eastern  sales  manager,  and 
E.  P.  H.  James  as  director  of  advertising, 
promotion  and  research. 

With  an  enlarged  program  budget,  MBS 
soon  added  programs  featuring  such  stellar 
attractions  as  Arch  Oboler,  Morton  Downey, 
Elsa  Maxwell  and  Queen  for  a  Day,  and  in 
July  1945  moved  its  network  starting  time 
up  an  hour  to  9  a.m.  Eastern  War  Time  in 
keeping  with  its  extended  program  opera- 
tions. A.  A.  Schechter,  home  from  war 
service  as  Gen.  Douglas  MacArthur's  radio 
officer,  joined  MBS  as  head  of  news  and 
special  events. 

New  advertisers  as  well  as  programs  were 
attracted  to  MBS  in  1945,  with  five  of 
radio's  ten  top  clients — Miles  Labs,  Ameri- 
can Home  Products,  Coca-Cola,  General 
Foods  and  Procter  &  Gamble — making  their 
Mutual  debuts  that  year,  when  the  network's 
billings  topped  $20  million  for  the  first  time. 
With  30  affiliates  added  during  the  year, 
Mr.  Kobak  put  Mutual's  quota  at  325  sta- 
tions, in  line  with  the  MBS  philosophy  of 
"greater  coverage  at  less  cost." 

By  December  1946  MBS  had  383  out- 


Page  92    •     September  27,  1954 


Broadcasting   •  Telecasting 


These  three  catalytic  crackers  dominate  the  skyline  of  our  Lake  Charles, 
Louisiana,  refinery  which  normally  processes  175,000  barrels  of  oil  every  day. 

CITIES  @  SERVICE 

A  Growth  Company 


and  Gillette  the  radio  rights  to  the  World 
Series  for  another  seven  years  (through 
1956)  for  $1  million  in  an  agreement  that 
also  gave  them  the  right  to  meet  any  other 
offer  for  tv  rights.  It  was  the  year  that 
"Mr.  Plus"  began  his  career  as  the  Mutual 
trade  character.  And  it  was  the  year  that 
Bamberger  Broadcasting  Service,  licensee 
of  WOR-AM-TV,  changed  its  name  to  Gen- 
eral Teleradio. 

The  following  fall,  General  Tire  &  Rubber 


works  and  the  WOR  properties  were  merged 
into  a  single  company,  owned  90%  by  Gen- 
eral Tire  &  Rubber  Co.  and  10%  by  R.  H. 
Macy  &  Co.  This  new  company,  which 
subsequently  took  over  from  WOR  the  Gen- 
eral Teleradio  name,  held  about  58%  of  the 
Mutual  stock.  The  rest  was  held  by  WGN 
(19.3%),  United  Broadcasting  Co.  (WHK- 
WHKC)  (10.4%),  WIP  (6.1%)  and 
CKLW  (6.1%).  In  February  1952  the 
prohibition  against  any  single  entity  voting 


FORMER  MBS  CHIEFS  (I  to  r):  Alfred  J.  McCosker,  board  chairman,  1934-1947; 
Fred  Weber,  general  manager,  1934-1943;  Miller  McClintock,  president,  1943-1944; 
Edgar  Kobak,  president,  1944-1949;  Frank  White,  president,  1949-1952. 


lets,  aided  by  the  FCC  which  was  issuing 
new  station  grants  at  an  unparalleled 
rate.  Billings  for  the  year  exceeded  $25 
million.  A  program  innovation  was  launched 
in  April,  when  Superman,  sponsored  by 
Kellogg,  began  to  tackle  such  real  problems 
of  childhood  as  intolerance  and  juvenile 
delinquency. 

In  June  1947,  Alfred  J.  McCosker,  who 
had  been  board  chairman  of  Mutual  since 
the  network's  formation  in  1934,  retired  and 
was  succeeded  in  that  post  by  Lewis  Allen 
Weiss,  Don  Lee  vice  president  and  MBS 
vice  chairman.  Mutual  that  year  advanced 
a  "listenability"  measurement  standard, 
based  on  signal  strength  and  freedom  from 
interference,  as  an  industry  standard,  but 
wound  up  joining  the  industry  majority  in 
the  second  Broadcast  Measurement  Bureau 
study.  The  1947  gross  of  $22,372,711  was 
down  $3  million  from  the  1946  peak,  reflect- 
ing the  postwar  "readjustment"  period. 

Mutual  in  1947  passed  the  400-affiliate 
mark  and  in  1948  added  another  hundred 
stations,  finishing  that  year  with  519  outlets. 
Aided  by  some  $250,000  in  political  time 
sales  during  the  Presidential  campaign,  MBS 
billings  in  1948  were  $1  million  ahead  of 
1947.  While  other  networks  were  becoming 
active  in  tv.  President  Kobak  stated  that 
for  the  time  being  Mutual  would  be  an  ob- 
server only,  leaving  actual  video  participa- 
tions to  its  stockholder  stations. 

The  year  1949  saw  more  realignment  of 
Mutual's  upper  executive  echelon.  Even  be- 
fore the  year  started,  Mr.  Swezey  had  re- 
signed in  a  dispute  over  policy.  Mr.  Carlin 
left  in  March  and  on  May  1  Frank  K. 
White,  president  of  Columbia  Records  and 
former  CBS  treasurer  and  vice  president, 
succeeded  Mr.  Kobak  as  Mutual  president. 
Mr.  Streibert  became  board  chairman,  with 
Thomas  F.  O'Neil,  president  of  Yankee 
Network,  named  vice  chairman  of  MBS. 

Mr.  James  resigned  in  August,  with 
Robert  A.  Schmid,  network  vice  president, 
assuming  charge  of  Mutual's  advertising, 
promotion,  research  and  planning.  William 
A.  Fineshriber  Jr.,  who  had  been  associated 
with  Mr.  White  at  CBS,  joined  Mutual  as 
program  vice  president.  Mr.  Hult,  by  then 
mid-western  sales  vice  president,  was  pro- 
moted to  vice  president  in  charge  of  all 
network  sales. 

Also  in  1949  A.  B.  Chandler,  then  com- 
missioner of  baseball,  granted  to  Mutual 


Co.  acquired  control  of  Don  Lee  for 
$12,300,000,  thus  doubling  its  MBS  stock 
to  38%,  8%  more  than  the  voting  rights 
permitted  by  the  networks  by-laws.  MBS 
at  year's  end  had  540  stations,  of  which 
325  served  their  communities  "as  the  only 
network  voice  in  town,"  President  White  re- 
ported. Billings,  which  had  dropped  20% 
in  1949,  fell  off  another  10%  in  1950  as 
tv's  impact  bit  deep  into  nighttime  revenues 
of  all  radio  networks. 

Pressure  from  advertisers,  who  claimed 
that  tv's  inroads  made  a  radio  rate  adjust- 
ment imperative,  induced  CBS,  ABC,  NBC 
and,  finally,  MBS  to  reduce  their  evening 
and  Sunday  afternoon  rates  by  approx- 
imately 10%  in  mid-1951.  New  business, 
notably  Sterling  Drug's  entry  into  MBS 
morning  time  by  purchasing  the  25-minute 
Ladies  Fair  across  the  board,  put  Mutual's 
gross  for  the  year  11%  ahead  of  1950. 
Yankee  President  Thomas  F.  O'Neil,  son  of 
the  president  of  General  Tire  &  Rubber  Co., 
became  MBS  board  chairman. 

In  October,  the  Don  Lee  and  Yankee  net- 


more  than  30%  of  stock  was  abolished. 

In  April,  when  Thomas  F.  O'Neil  became 
president  as  well  as  chairman  of  Mutual, 
he  announced  that  it  "should  continue  as  a 
network  predominantly  composed  of  a  large 
number  of  relatively  small  stations,  mostly  in 
non-metropolitan  markets,  with  emphasis  on 
acceptability  and  flexibility."  A  study  of 
"Home  Town  America,"  released  by  MBS 
that  summer,  reported  that  of  the  795 
network  stations  in  the  531  U.  S.  communi- 
ties then  outside  the  reach  of  tv,  Mutual  had 
local  outlets  in  416  of  those  cities,  more  than 
the  other  three  national  networks  combined. 

A  merger  of  the  operating  personnel  of 
Mutual  and  WOR  radio  and  tv  resulted,  be- 
fore the  year's  end,  in  the  departure  of  most 
of  WOR's  top  executives,  including  Theo- 
dore C.  Streibert,  who  had  been  president 
of  WOR  and  for  two  years,  1949-51,  chair- 
man of  MBS,  and  Jack  Poppele,  WOR  en- 
gineering vice  president,  who  had  been  with 
the  station  for  more  than  30  years.  J,  Glen 
Taylor,  a  General  Tire  executive,  came  in  to 
serve  as  a  general  executive  in  coordinating 
radio  and  tv  operations,  becoming  a  director 
of  General  Teleradio  and  a  vice  president  of 
Mutual.  Dwight  D.  Martin,  vice  president 
and  general  manager  of  Crosley  Broadcast- 
ing Corp.,  was  appointed  vice  president  of 
General  Teleradio  to  implement  Mr.  O'Neil's 
plan  for  getting  into  television  on  a  nation- 
wide scale. 

Although  Mutual's  1952  gross  billings 
totaled  nearly  $21  million,  topping  1951  by 
15%,  it  again  reluctantly  followed  the  other 
networks  in  reducing  nighttime  rates  approx- 
imately 25%  as  of  Jan.  1,  1953.  Unlike  the 
others,  MBS  distinguished  between  areas  of 
tv  competition,  where  its  reduction  was 
about  30%,  and  non-tv  areas,  where  it  was 
only  10%.  Mutual  also  increased  its  morn- 
ing rates  by  about  5%  and  restored  the  1951 
cut  in  Sunday  afternoon  time  costs. 

Early  in  1953,  when  Mr.  Fineshriber  re- 
signed as  executive  vice  president  of  Mutual, 
he  was  not  replaced,  Mr.  O'Neil  stating  that 


Quincy,  Illinois 

New  York  City 

Washington,  D.C. 

Houston,  Texas 

Los  Angeles,  Calif. 

Atlanta,  Georgia 

New  York, 
International  Div. 

Montreal,  Quebec, 
Canada 


tioiurOw&m 

For  All  Broadcasting  Equipment 


123  Hampshire  Street 
51  East  42nd  Street 
13th  &  E  Streets,  N.W. 
.2700  Polk  Avenue 
7501  Sunset  Blvd. 
13th  &  Spring  Streets 


Telephone  8202 
Murray  Hill  7-7971 
Metropolitan  8-0522 
Atwood  8536 
HollyWood  2-6351 
(open  October  1,  1953) 


13.  East  40th  Street  Murray  Hill  9-0200 
Canadian  Marconi  Co.     Atlantic  9441 


Page  94    •    September  27,  1954 


Broadcasting   •  Telecasting 


Have  you  seen  WMT's 


TV  Yearbook? 


f*H7  miU-K  iw.nl  «»/'  Mmlimn,  .lit-inn- 


— - 

iij.uU.Uik.- 


(We  think  it's  got  it  all  over  Broadcasting's.) 


■A 


For  a  copy,  try  and  pry  one  loose  from 
the  Katz  Agency.  Or  write  direct.  There 
is  absolutely  no  truth  to  the  canard  about 
having  to  buy  time  on  WMT-TV  to  get  a 
copy.  Mail  address:  Cedar  Rapids,  Iowa. 
CBS  for  Eastern  Iowa. 


It 


tells 
you 
all 
kinds 
of 
things 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  95 


I 


Big  enough  and 
then  some 


When  you're  building  national  cov- 
erage with  spot  radio,  there's  no 
virtue  in  a  snug  fit.  For  the  true 
economy  that  comes  with  mass, 
you  want  stations  like  WJR — 
which  gives  you  all  the  radio 
coverage  you  can  get  over  a  market 
of  15  million  people,  some  10%  of 
the  nation's  buying  power.  Ask  your 
Henry  I.  Christal  man  about  WJR. 

The  Great  Voice  of  the  Great  Lakes 


Detroit 

50,000  Watts     CBS  Radio  Network 


WJR's  primary  coverage  area: 
15,000,000  customers 


I  SHAKE,  RATTLE 
AND  ROLL 

1  BILL  HALEY  &  HIS  COMETS- Decca 


PUBLISHED  BY 

PROGRESSIVE  MUSIC 
PUBLISHING  CO. 


BROADCAST  MUSIC,  INC. 

589  FIFTH  AVE.,  NEW  YORK  36 

NEW  YORK  •  CHICAEO  •  HOLLYWOOD  •  TORONTO  •  MONTREAL 


he  would  "work  directly"  with  the  network's 
officers.  In  May,  Mutual's  West  Coast  offices 
and  those  of  Don  Lee  were  consolidated 
under  Willet  H.  Brown,  Don  Lee  president. 

At  a  Cape  Cod  meeting  of  Mutual  execu- 
tives and  the  network's  Affiliates  Advisory 
Committee  in  July  a  plan  was  evolved  to 
cut  the  amount  of  network  option  time  from 
nine  to  five  hours  a  day,  at  the  same  time 
eliminating  money  payments  to  affiliates  for 
broadcasting  network  commercials  and  in- 
stead supplying  them  with  14  hours  a  week 
of  "highest  quality"  network  programs  for 
local  station  sale.  Although  some  affiliates 
expressed  enthusiasm  for  the  idea,  opposi- 
tion from  others  was  so  strong  that  it  was 
finally  dropped  and  at  a  meeting  of  affiliates 
in  January  1954  Mr.  O'Neil  declared,  "The 
Cape  Cod  plan  is  dead." 

Mutual  does  not  intend  to  enter  tv  on  a 
network  basis,  although  it  may  operate  a 
video  program  service,  Mr.  O'Neil  told  the 
affiliates.  In  December  1953,  General  Tele- 
radio  had  purchased  the  radio-tv  rights  to 
Phillips  H.  Lord's  programs  for  $1  million 
and  in  the  spring  began  filming  Gangbusters 
for  tv  *use.  Earlier,  GT  had  co-produced 
with  20th  Century-Fox  the  Greatest  Drama, 
series  of  quarter-hour  documentaries,  cur- 
rently syndicated  to  56  markets. 

In  March,  GT  paid  an  estimated  $1.25 
million  for  a  group  of  30  top-flight  feature 
films  which  were  put  on  sale  in  June.  In 
September  Mr.  O'Neil  reported  that  in  the 
three  summer  months  sales  had  exceeded 
the  original  investment  and  that  his  organi- 
zation was  in  the  market  for  other  "high 
quality,  top  grade"  pictures  for  tv  syndica- 
tion. Peter  M.  Roebeck,  sales  manager, 
Consolidated  Television  Sales,  in  May  had 
been  appointed  sales  manager  of  the  GT  film 
division,  a  new  position. 

WHBQ-AM-TV  Memphis  was  acquired 
for  $2.9  million  by  GT,  which  concurrently 
disposed  of  KGB  San  Diego.  GT  properties, 
in  addition  to  the  WHBQ  stations,  now  in- 
clude WOR-AM-TV  New  York,  WNAC- 
AM-TV  Boston,  KHJ-AM-TV  Los  Angeles, 
WEAN  Providence,  KFRC  San  Francisco 
and  majority  interest  in  WGTH-AM-TV 
Hartford.  The  company  owns  Yankee  and 
Don  Lee  Networks  as  well  as  controlling 
Mutual. 

MBS  in  May  established  a  development  di- 
vision to  handle  subsidiary  rights  in  its  pro- 
grams and  appointed  Bert  J.  Hauser,  vice 
president  in  charge  of  cooperative  programs, 
to  head  up  this  new  operation  as  well.  A 
rumor  that  H.  L.  Hunt,  Texas  oil  million- 
aire owner  of  Facts  Forum,  was  negotiating 
to  buy  the  network  brought  an  indignant 
denial  from  President  O'Neil,  who  termed 
the  idea  "fantastic"  and  averred  that  "since 
our  acquisition  and  control  of  Mutual  and 
General  Teleradio,  we  have  never  discussed 
sale  of  any  part  of  these  two  corporations 
with  anyone  at  any  time." 

At  an  MBS  affiliates  meeting  in  Chicago 
in  conjunction  with  the  NARTB  convention 
the  end  of  May,  network  officials  proffered 
a  plan  for  the  sale  of  additional  participa- 
tions on  network  programs  which  would  per- 
mit the  network  to  sell  spots  within  a  half- 
hour  program  in  the  morning  and  another 
in  the  afternoon.   Stations  would  receive  no 


compensation  for  the  first  commercial  spot 
in  each  half-hour,  but  would  be  paid  for  ten 
minutes  of  time  each  for  the  second,  third 
and  fourth  spots. 

Mutual  also  asked  its  affiliates  to  help 
merchandise  network  programs  by  making 
from  10  to  50  calls  a  month  on  retailers  and 
local  representatives  of  MBS  advertisers, 
seeking  store  displays  and  other  support. 

Last  week  the  network  reported  that  85% 
of  the  total  MBS  station  lineup  has  ac- 
cepted the  participation  plan  and  that  it 
will  be  put  into  effect  Oct.  1.  There  is  no 
definite  count  as  to  the  number  of  stations 
accepting  the  merchandising  plan,  but  pres- 
entations are  being  made  regularly  by  Mu- 
tual executives  for  local  and  regional  groups 
and  it  is  expected  that  a  majority  of  them 
will  sign,  with  this  plan  to  be  inaugurated 
next  spring,  probably  in  April. 

In  June,  Mr.  O'Neil  announced  the  pro- 
motion of  J.  Glen  Taylor  to  executive  assist- 
ant to  the  president,  stating  that  "constantly 
expanding  interests  of  the  company  in  radio 
and  tv  make  necessary  the  creation  of  this 
new  post  to  relieve  the  president  of  certain 
operating  details."  Roy  Danish,  director 
of  commercial  operation  of  MBS,  was  made 
assistant  to  the  president,  another  new  posi- 
tion, to  "expedite  plans  for  Mutual's  con- 
tinued growth." 

In  1953,  Mutual  sales  had  run  10%  ahead 
of  1952,  contrary  to  the  general  radio  net- 
work trend,  and  while  the  first  half  of  this 
year  was  slightly  behind  the  like  period 
of  last,  network  sales  executives  are  confi- 
dent that  a  gain  will  be  shown  for  the  year 
as  a  whole.  A  new  MBS  audience  study, 
said  to  be  the  "first  to  coordinate  both  the 
living  and  working  habits  of  people  in  re- 
lation to  their  radio  listening  on  a  national 
basis,"  is  just  about  ready  for  release. 

Despite  the  inroads  of  tv  on  the  nation's 
listening  habits,  there  will  always  be  a  place 
for  radio  and  a  need  for  radio  networks  to 
serve  the  American  public,  MBS  President 
O'Neil  said  recently.  And  as  long  as  that 
is  true,  Mutual  will  continue  to  serve  its 
vast  audience,  adapting  its  programming 
to  their  desires,  for  many  20-year  periods 
to  come. 


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Page  96 


September  27,  1954 


Broadcasting 


Telecasting 


WANT  TO  SELL 
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Canada,  covers  the  market  area  that 
accounts  for  40%  of  the  retail  sales. 
That  makes  CFRB  your  No.  1  buy  in 
Canada's  No.  1  market. 

REPRESENTATIVES 
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Canada:  All-Canada  Radio  Facilities,  Limited 


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PROGRAMS  &*  PROMOTION 


WAPA-TV  INTERVIEW  SERIES 

WAPA-TV  San  Juan,  P.  R.,  is  currently  con- 
ducting a  series  of  programs  titled  Actualidad 
Insular,  which  deals  with  present  day  issues 
concerning  the  island.  The  program  features 
interviews  by  Jose  A.  Benitez,  chairman  of  the 
Democratic  Party  of  the  Commonwealth,  who 
interviews  prominent  Puerto  Rican  dignitaries. 
A  set  design  of  "government  office  and  rostrum" 
is  employed  to  capture  an  authoritative  effect 
and  films,  photographs  and  charts  are  used  to 
graphically  illustrate  the  speakers'  messages. 
Also,  music,  directed  by  American  Milton 
Lehr,  is  used  to  lend  to  the  background  of  the 
series. 

MARTB  ROUND-UP 

MICHIGAN  BROADCASTERS  are  heading 
for  a  round-up  Sept.  30 — the  Michigan  Assn. 
of  Radio-Television  Broadcasters'  Jamboree 
in  St.  Clair,  Mich.  The  association  is  send- 
ing to  broadcasters  and  guests  a  red,  white 
and  black  "49er"  neckerchief  and  advising, 
"Bring  this  with  your  levis  and  your  happy 
party  disposition  and  join  the  'Sell-Out'  crowd 
at  the  MARTB  Round-Up  .  .  ."  Although 
MARTB  members  and  guests  have  filled  up 
the  St.  Clair  Inn  there  (since  Sept.  3)  for  the 
event,  Jim  Quello,  of  WJR  Detroit  and  con- 
vention chairman,  reports,  "overflow  reserva- 
tions are  being  well  accommodated  in  nearby 
modern  motels  with  river  view  ...  so  there's 
room  for  everyone  to  join  the  fun." 

LIVE  BIRTH  TELECAST 

LIVE  telecast  of  a  Caesarian  operation  was 
carried  simultaneously  last  week  by  WLWT 
(TV)  Cincinnati  and  WLWD  (TV)  Dayton, 
Ohio  (both  Crosley  Broadcasting),  as  part  of 
their  Let  There  Be  Life  series.  The  program, 
titled  "Miracle  of  Birth,"  was  televised  from 
Cincinnati  Hospital  by  an  "outstanding  but 
anonymous  doctor."  A  model  of  a  human  body 
was  used  to  explain  organs  affected  and 
viewers  were  told  why  a  Caesarian  delivery  is 
sometimes  necessary.  The  program  was  staged 
in  cooperation  with  the  Cincinnati  Academy 
of  Medicine  and  the  Montgomery  County  Medi- 
cal Society  of  Dayton. 

'TALLEST  TOWER'  CONTEST 

TO  PUBLICIZE  its  new  tower,  "the  world's 
tallest  man-made  structure,"  KWTV  (TV)  Ok- 
lahoma City  staged  "Amateur  Photographers' 
Field  Day."  Photographers  were  invited  to  take 
pictures  of  the  tower  from  any  angle  and  then 
submit  their  prints  for  competition.  Photo- 
graphic merchandise  items,  donated  by  local 
camera  stores,  were  awarded  as  prizes.  The 
pictures  are  being  used  to  publicize  the  con- 
struction. An  estimated  5,000  persons  attended 
the  event,  KWTV  reports. 

MAN  WITH  A  RECORD 

"GET  THAT  MAN.  He's  Jeffrey  Jones— a 
man  with  a  record.  He's  a  sports-minded  sleuth 
with  a  clean  record  of  tracking  down  big 
audiences  in  every  town  he  hits.  And  he's 
armed  with  a  new  hard-hitting  merchandising 
plan  that  carries  advertising  impact  right  to 
the  point  of  purchase."  That,  out  of  context, 
is  part  of  the  sales  message  in  the  brown  bro- 
chure being  sent  to  stations,  advertisers  and 
agencies  by  CBS  Television  Film  Sales  Inc., 
New  York.  The  company  claims  the  series  has 
attained  a  49.8  rating  in  New  Orleans  and  has 
beat  out  all  competition  in  its  time  slot  in 
Philadelphia.  "Here  are  all  the  clues  you 
need,"  says  the  folder,  which  includes  a  picture 
of  Jeffrey  Jones.    It  continues,  "To  get  your 


man — and  top  sales  results — just  call  CBS  Tele- 
vision Film  Sales  and  ask  to  see  The  Files  of 
Jeffrey  Jones." 

WKY-TV  'FIRST  NIGHTERS' 

BUSINESS  AND  CIVIC  LEADERS  of  Okla- 
homa City  were  treated  to  hors  d'oeuvres  and 
"Satins  and  Spurs"  by  WKY-TV  there  when 
that  station  invited  them  to  be  "first  nighters" 
for  the  premiere  telecast  of  NBC-TV's  spec- 
taculars. "Charter  Membership  Certificates" 
for  being  first  nighters  were  given  to  the  at- 
tending guests.  In  addition,  WKY-TV,  equipped 
for  color  origination,  is  inviting  local  leaders 
to  closed  circuit  demonstrations  and  their  six 
hours  of  regularly  scheduled  color  program- 
ming. The  station  believes  that  the  exposures 
to  the  color  medium  will  stimulate  set  sales 
in  the  Oklahoma  City  area,  since  their  guest 
list  for  the  most  part  includes  families  in  an 
income  group  which  can  afford  new  receivers 
at  existing  price  levels. 

TV  COMES  TO  DURHAM 

HERALDING  its  recent  start  of  operations, 
WTVD  (TV)  Durham,  N.  C,  ran  a  full-page 
advertisement  in  the  Durham  Morning  Herald. 
The  ad,  which  showed  an  angular  view  of  the 
station's  tower,  stated  "Television  Comes  to 
Durham  .  .  .  WTVD  Channel  11." 

TAP-A-COLA  CAMPAIGN 

PABST  BREWING  CO.,  to  introduce  its  new 
Tap-a  Cola  soft  drink  in  the  Washington  area, 
is  conducting  on  WNBW  (TV)  there  the 
heaviest  spot  saturation  of  the  year  for  the  sta- 
tion. The  campaign  calls  for  a  schedule  of  43 
spots  each  week.  Tap-a  Cola,  marketed  in  fiat- 
top  cans  and  billed  as  an  ideal  drink  for  persons 
who  have  to  watch  their  weight  because  of  its 
claimed  three-calorie-per  can  content,  was  first 
introduced  in  the  Capital  at  a  swimming  party 
for  WNBW  personalities  at  the  Sheraton  Park 
Hotel.  The  product  is  being  featured  with  a 
"Tap-a  Cola  Fun  Diet"  conducted  by  Inga 
Rundvold  on  Inga's  Angle  program. 

WISH-TV  CARRIES  VP  SPEECH 

WISH-TV  Indianapolis  last  week  carried  the 
final  speech  of  Vice  President  Nixon  on  his 
eight  state  pre-campaign  swing.  The  address 
highlighted  a  state-wide  Republican  party  rally. 
The  station  also  presented  two  telecasts  of  the 
FHA-Capehart  hearing  being  held  in  Indianap- 
olis. 


Constant  service 
of  Highest  type 
will  ![vet  sponsors 

INCREASED  SaLES  IN 
HALIFAX    •    NOVA  SCOTIA 

Joseph  Weed  &  Company 
350  Madison  Ave.,  New  York, 
Representative 

5000  WATTS 


Page  98 


September  27,  1954 


Broadcasting 


Telecasting 


I 


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Broadcasting    •  Telecasting 


September  27,  1954    •    Page  99 


FOR  THE  RECORD 


Station  Authorizations,  Applications 

(As  Compiled  by  B  »  T) 

September  16  through  September  22 

Includes  data  on  new  stations,  changes  in  existing  stations,  ownership  changes,  hearing 
cases,  rules  &  standards  changes  and  routine  roundup. 

Abbreviations: 


CP — construction  permit.  DA — directional  an- 
tenna. ERP — effective  radiated  power.  STL — 
studio-transmitter  link,  synch,  amp. — synchro- 
nous amplifier,  vhf — very  high  frequency,  uhf — 
ultra  high  frequency,  ant. — antenna,  aur. — aural, 
vis.  —  visual,   kw  —  kilowatts,  w  —  watts,  mc  — 


megacycles.  D — day.  N — night.  LS — local  sun- 
set, mod.  —  modification,  trans.  —  transmitter, 
unl.  —  unlimited  hours,  kc — kilocycles.  SSA  — 
special  service  authorization.  STA — special  tem- 
porary authorization.  (FCC  file  and  hearing 
docket  numbers  given  In  parentheses.) 


Television  Station  Grants  and  Applications 
Since  April  14,  1952 
Grants  since  July  11,  7952: 


Commercial 
Educational 


▼bf 

255 
14 


uhf 

309 
18 


Total  Operating  Stations  in  U.  S. 

vhf  uhf 

Commercial  on  air  275  118 

Noncommercial  on  air  4  3 


Total 

5641 
32 


Total 

393 
7 


Applications  tiled  since  April  14,  7952: 


New 

Amend. 

vhf 

uhf 

Total 

Commercial 

927 

337 

717 

528 

1,2462 

Educational 

55 

28 

27 

55« 

Total 

982 

337 

745 

555 

1,301* 

1  Ninety-seven 

CPs 

(17  vhf, 

80  uhf) 

have 

been 

deleted. 

*  One  applicant  did  not  specify  channel. 
■Includes  32  already  granted. 

1  Includes  596  already  granted. 


FCC  Commercial  Station  Authorizations 
As  of  Aug.  31,  1954* 


Licensed  (ail  on  air) 
CPs  on  air 
CPs  not  on  air 
Total  on  air 
Total  authorized 
Applications  in  hearing 
New  station  requests 
New  station  bids  in  hearing 
Facilities  change  requests 
Total  applications  pending 
Licenses  deleted  in  Aug. 
CPs  deleted  in  Aug. 


*  Does  not  Include  noncommercial  educational 
fm  and  tv  stations, 
t  Authorized  to  operate  commercially. 
*       •  • 
Am  and  Fm  Summary  through  Sept.  22 


AM 

FM 

TV 

2,590 

537 

105 

13 

24 

t308 

113 

10 

165 

2,603 
2,716 

561 

413 

571 

578 

133 

3 

175 

163 

6 

14 

72 

0 

163 

126 

20 

22 

763 

123 

241 

0 

1 

0 

2 

0 

4 

Appis. 

In 

On 

Pend- 

Hear- 

Air 

Licensed 

CPs 

ing 

ing 

Am 

2,611 

2,596 

140 

147 

72 

Fm 

561 

537 

38 

4 

0 

New  Tv  Stations 


ACTIONS  BY  FCC 

Fort  Worth,  Tex. — Texas  State  Network,  Inc. 
(KFJZ)  granted  ch.  11  (192-198  mc);  ERP  222 
kw  visual,  111  kw  aural;  antenna  height  above 
average  terrain  587  ft.,  above  ground  574  ft. 
Estimated  construction  cost  $539,935,  first  year 
operating  cost  $375,000,  revenue  $450,000.  Post 
office  address  1201  W.  Lancaster  Ave.,  Fort  Worth. 
Studio  location  west  side  of  Carl  St.  just  south 
of  Kemble  St.,  Fort  Worth.  Transmitter  location 
0.75  mi.  E.  of  White  Lake,  0.25  mi.  N.  of  Eder- 
ville.  Geographic  coordinates  32°  45'  42"  N.  Lat.. 
97°  14'  40"  W.  Long.  Transmitter  and  antenna 
RCA.  Legal  counsel  Eugene  L.  Burke,  Wash- 
ington. Consulting  engineer  Commercial  Radio 
Equipment  Co.,  Washington.  Principals  include 
President  Gene  L.  Cagle,  (34.5%),  Vice  Presi- 
dents R.  K.  Hanger  and  Charles  B.  Jordan, 
Secretary  Treasurer  D.  C.  Hornburg  and  Director 
Sid  W.  Richardson  (62%),  oil  producer.  Granted 
Sept.  17. 

APPLICATIONS 

Toledo,  Ohio — Woodward  Bcstg.  Co.,  uhf  ch.  79 
(860-866  mc);  ERP  167  kw  visual,  97.5  kw  aural; 
antenna  height  above  average  terrain  419  ft., 
above  ground  437  ft.  Estimated  construction  cost 
$359,217,  first  year  operating  cost  $500,000,  rev- 


enue $500,000.  Post  office  address  %  Max  Osnos, 
Woodward  Bcstg.  Co.,  3315-19  Cadillac  Tower, 
Detroit  26,  Mich.  Studio  and  transmitter  loca- 
tion Toledo,  Ohio.  Geographic  coordinates  41° 
39'  03.7"  N.  Lat.,  83°  32'  06.5"  W.  Long.  Trans- 
mitter and  antenna  GE.  Legal  counsel  Fly, 
Shuebruk,  Blume  &  Gaguine,  Washington,  D.  C. 
Consulting  engineer  George  P.  Adair,  Washing- 
ton, D.  C.  Principals  include  Max  Osnos,  de- 
partment store,  drugstore,  and  parking  company 
executive,  president-treasurer  (93%);  Jacob  Kell- 
man,  department  store  executive,  vice  president- 
secretary  (4.5%);  Waldo  Abbott,  professor  and 
director  of  broadcasting,  U.  of  Michigan,  (1.25%); 
George  C.  Edwards,  judge,  City  of  Detroit, 
(1.25%).  Corporation  has  application  pending 
for  uhf  ch.  50  in  Detroit.    Filed  Sept.  22. 

Pasco,  Wash. — Cascade  Bcstg.  Co.  (KIMA-TV 
Yakima),  uhf  ch.  19  (500-506  mc);  ERP  10.2  kw 
visual,  5.1  kw  aural;  antenna  height  above 
average  terrain  915  ft.,  above  ground  151  ft. 
Estimated  construction  cost  $73,605,  first  year 
operating  cost  $25,000,  revenue  $45,000.  Post  office 
address  P.  O.  Box  702,  Yakima,  Wash.  Outlet 
would  be  satellite  of  KIMA-TV  Yakima,  Wash. 
Transmitter  location  S.  W.  of  Richland  Badger 
Mt„  Wash.  Geographic  coordinates  46°  14'  02" 
N.  Lat.,  119°  19'  05"  W.  Long.  Transmitter  and 
antenna  GE.  Legal  counsel  D.  F.  Prince,  Wash- 
ington, D.  C.  Consulting  engineer  Frank  H. 
Mcintosh,  Washington,  D.  C.  Principals  include 
A.  W.  Talbot,  owner  and  principal  stockholder 


"7 10  KC   •    50,000  WATTS  ^l^j^Tj^iFj 


Page  100    •    September  27,  1954 


Broadcasting    •  Telecasting 


Bellingham  Shipyards  and  Bellingham  Cold  Stor- 
age, president  (73.5%);  Thomas  C.  Bostic,  vice 
president  (16.5%);  Frank  E.  Mitchell,  vice  presi- 
dent (0.5%);  Ralph  Sundquist,  owner  Sundquist 
Fruit  &  Cold  Storage,  director  (8%);  J.  Barry 
Watkinson,  director-engineer  (0.5%);  M.  E.  Bur- 
rill,  director-chief  engineer  (0.5%);  James  D. 
Rolfe,  lawyer,  secretary  (0.5%);  Herchel  R.  Cary, 
sales  manager-director,  no  stock.  Filed  Sept.  16. 

APPLICATION  AMENDED 

Onondaga,  Mich. — Television  Corp.  of  Michigan 
Inc.  Amended  application  for  new  commercial 
tv  station  on  ch.  10  to  change  ERP  to  316  kw 
visual  and  176.36  kw  aural.    Filed  Sept.  22. 

Existing  Tv  Stations  .  .  . 

ACTIONS  BY  FCC 

WDEL-TV  Wilmington,  Del.  —  WD  EL  Inc. 
granted  modification  of  CP  on  ch.  12  to  increase 
ERP  to  316  kw  visual  and  191  kw  aural;  specify 
antenna  height  above  average  terrain  620  ft. 
Comr.  Hennock  issued  dissent.  Granted  Sept. 
15;  reported  Sept.  16. 

WTOC-TV  Savannah,  Ga. — Savannah  Bcstg.  Co. 
granted  mod.  CP  to  change  ERP  to  209  kw  visual 
and  110  kw  aural;  antenna  height  above  average 
terrain  480  ft.  Granted  Sept.  13;  reported  Sept. 
21. 

WINT  (TV)  Waterloo,  Ind.—Tri- State  Tv  Inc. 
granted  STA  to  operate  commercially  on  ch.  15 
for  period  ending  Jan.  7,  1955.  Granted  Sept.  16; 
reported  Sept.  21. 

KPLC-TV  Lake  Charles,  La.— Calcasieu  Bcstg. 
Co.  granted  STA  to  operate  commercially  on  ch. 
7  for  period  ending  Jan.  12,  1955.  Granted  Sept. 
14:  reported  Sept.  21. 

WBZ-TV  Boston  —  Westinghouse  Bcstg.  Co. 
granted  change  of  transmitter  site,  change  ERP 
to  95.5  kw  visual  and  50  kw  aural;  antenna  height 
above  average  terrain  470  ft.  Granted  Sept.  14; 
reported  Sept.  21. 

WMTW  (TV)  Poland,  Me. — Mt.  Washington  Tv 
Inc.  granted  STA  operate  commercially  on  ch.  8 
for  period  ending  March  26,  1955.  Granted  Sept. 
10;  reported  Sept.  21. 

WLOS-TV  Asheville,  N.  C— Skyway  Bcstg.  Co. 
granted  STA  to  operate  commercially  on  ch.  13 
for  period  ending  Feb.  9,  1955.  Granted  Sept. 
14;  reported  Sept.  21. 

KVOO-TV  Tulsa,  Okla.— Central  Plains  Enter- 
prises Inc.  granted  STA  to  operate  commercially 
on  ch.  2  for  period  ending  March  8,  1955.  Granted 
Sept.  10;  reported  Sept.  21. 

KVDO-TV  Corpus  Christi,  Tex.— Coastal  Bend 
Tv  Co.  granted  mod.  CP  to  change  ERP  to  16.6 
kw  visual  and  8.91  kw  aural;  antenna  height 
above  average  terrain  316  ft.  Granted  Sept.  14; 
reported  Sept.  21. 

WMVT  (TV)  Montpelier,  Vt.-WCAX  Bcstg. 
Corp.  granted  STA  to  Nov.  12  to  commence 
operation  on  ch.  3  with  studios  in  Burlington, 
Vt.,  pending  construction  of  studios  in  Mont- 
pelier. Comrs.  E.  M.  Webster  and  Frieda  B. 
Hennock  dissented.    Granted  Sept.  22. 

APPLICATIONS 

WMGT  (TV)  North  Adams,  Mass.— Greylock 
Bcstg.  Co.  filed  informal  request  for  STA  to 
operate  on  ch.  19  in  lieu  of  present  assignment 
on  ch.  74.   Filed  Sept.  22. 

KVOO-TV  Tulsa,  Okla.— Central  Plains  Enter- 
prises Inc.  seeks  mod.  CP  new  commercial  tv 
station  to  change  aur.  ERP  to  60  kw;  ant.  height 
above  average  terrain  1,314.5  ft.   Filed  Sept.  20. 

STATIONS  DELETED 

KDZA-TV    Pueblo,    Colo.— Pueblo    Radio  Co. 

For  lack  of  prosecution  FCC  deleted  CP  for  new 
tv  station  on  ch.  3.  Deleted  Sept.  17;  reported 
Sept.  22. 

WTLO  (TV)  New  Orleans,  La.— R.  L.  Wheelock 
et.  al  d/b  as  New  Orleans  Tv  Co.  For  lack  of 
prosecution,  FCC  deleted  CP  for  new  tv  station 
on  ch.  20.   Deleted  Sept.  17;  reported  Sept.  22. 

KGMO-TV  Cape  Girardeau,  Mo.— KGMO  Radio 
Tv  Inc.  For  lack  of  prosecution,  FCC  deleted 
CP  for  new  tv  station  on  ch.  18.  Deleted  Sept. 
17;  reported  Sept.  22. 

WAKN-TV  Aiken,  S.  C. — Aiken  Electronics 
Adv.  Corp.  For  lack  of  prosecution.  FCC  deleted 
CP  for  new  tv  station  on  ch.  54.  Deleted  Sept. 
17;  reported  Sept.  22. 

KSTM-TV  St.  Louis — Broadcast  House  Inc. 
granted  request  for  cancellation  of  CP  for  new 
tv  station  on  ch.  36  and  deletion  of  call  letters. 
Deleted  Sept.  15;  reported  Sept.  21. 

KTLV  (TV)  Rapid  City,  S.  D. — The  Hills  Bcstg. 
Co.  granted  request  for  cancellation  of  CP  for 
new  tv  station  on  ch.  7  and  deleted  call  letters. 
Deleted  Sept.  15;  reported  Sept.  21. 

New  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

Eustis,  Fla. — Broadcasters  Inc.  granted  1240  kc, 
250  w  unlimited.  Post  office  address  %  Norman 
E.  Jorgensen  514  Wyatt  Bldg.,  Washington.  Esti- 
mated construction  cost  $28,423,  first  year  operat- 
ing cost  $35,000,  revenue  $50,000.  Principals  in- 
clude President  Norman  E.  Jorgensen  (41%%), 
Washington  attorney;  Vice  President  Austin  Van 
Catterton  (16%%),  WMMB  Melbourne,  Fla.,  gen- 
eral manager,  and  Secretary-Treasurer  Seymour 
Krieger  (41%%).  Applicants  have  purchased 
WSSB  New  Smyrna  Beach,  Fla.  Granted  Sept.  22. 


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WHO    LIKES   TO    MAKE    MONEY  .  .  . 

you* re  all  set  to  tap 
this  big  new  source 
of  year-round  profits 


Background  Music  for  Business  and  Industry  by 

MAGNE-TRONICS 
MUSICAL  TAPES 


^YOU  HAVE  A  READY-MADE  MARKET 

Business  leaders  in  every  small-and-medium-size  city 
have  been  waiting  for  low-cost  background  music  like 
this  . .  .  until  now  available  only  in  larger  metropolitan 
centers. 

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You  have  offices  .  .  .  sales  staff  .  .  .  established  local 
reputation.  So  all  you  need  to  go  after  additional  rev- 
enue in  the  big-money  field  of  leased-wire  background 
music  is  one  of  the  new  long-play  tape  machines — and 
a  Magne-Tronics  Franchise.  A  constant  supply  of 
fresh  musical  programs  is  delivered  to  you  regularly 
on  Musical  Tapes.  Each  tape  plays  4  to  8  hours  or 
longer  ...automatically,  without  any  attention  whatsoever! 

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favorites  and  time -tested  selections  under  exclusive 
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tape,  but  up-to-the-minute  arrangements  styled  as  back- 
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Please  send  complete  story  about  Magne-Tronics  Musical  Tapes 
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NAME  

122  EAST  42ND  STREET 
NEW  YORK  17,  N.  Y. 

Broadcasting    •  Telecasting 


September  27,  1954    •    Page  101 


FOR  THE  RECORD 


Pensacola,    Fla. — Ray    Herbert    Gunckel  Jr., 

granted  980  kc,  500  w  daytime.  Post  office  ad- 
dress 119  Laura  St.,  Jacksonville.  Estimated  con- 
struction cost  $17,215,  first  year  operating  cost 
$42,000,  revenue  $60,000.  Mr.  Gunckel  is  engaged 
in  sales  of  phonographs  and  accessories. 
Granted  Sept.  22. 

Marion,  Ind. — Chronicle  Pub.  Co.  [WMRI 
(FM)]  granted  860  kc,  250  w  daytime,  direction- 
al antenna.  Post  office  address  %  Richard  E. 
Lindsay,  2025  Railway  Exchange  Bldg.,  St.  Louis. 
Estimated  construction  cost  $24,700,  first  year 
operating  cost  $35,000,  revenue  $50,000.  Princi- 
pals include  President  Gardner  J.  Thomas 
(2.65%);  Vice  President  David  B.  Lindsay  Jr. 
(8.04%);  Secretary  Richard  E,  Lindsay  (16.8%); 
Treasurer  Edward  W.  Camp  (4.24%),  and  Kath- 
erine  Thomas  (16.8%).  Chronicle  Pub.  Co.  pub- 
lishes the  header  Tribune,  Marion  Chronicle  and 
Chronicle-Tribune.  Lindsay  family  owns  the 
Lindsay  Newspapers  Inc.,  publishers  of  the  Sara- 
sota Herald-Tribune  and  Sarasota  Journal,  in 
Sarasota,  Fla.   Granted  Sept.  22. 

North  Vernon,  Ind. — Dorrell  Ochs  granted 
1460  kc,  500  w  daytime.  Post  office  address  62  E. 
Walnut  St.,  North  Vernon.  Estimated  construc- 
tion cost  $15,735,  first  year  operating  cost  $24,000, 
revenue  $48,000.  Mr.  Ochs  is  in  the  retail  auto 
supply  business.   Granted  Sept.  22. 

Benton,  Ky. — J.  Shelby  McCallum  d/b  as  The 
Purchase  Bcstg.  Co.,  granted  1290  kc,  1  kw  day- 
time. Post  office  address  Benton,  Ky.  Estimated 
construction  cost  $14,678,  first  year  operating 
cost  $22,000,  revenue  $35,000.  Mr.  McCallum  is 
general  partner  of  drive  in  theatres  in  Hopkins- 
ville  and  Russellville,  Ky.  Granted  Sept.  22. 

Boonville,  N.  Y. — Black  River  Radio  Inc.  grant- 
ed 900  kc,  1  kw  daytime.  Post  office  address  % 
Livingston  Lansing,  R.D.  #3.    Granted  Sept.  22. 

Murphy,  N.  C— Valley  Bcstg.  Co.,  600  kc,  1  kw 
daytime.  Post  office  address  %  Hobart  L.  McKee- 
ver,  Murphy,  N.  C.  Estimated  construction  cost 
22,600,  first  year  operating  cost  $40,000,  revenue 
42,000.  Principals  include  Hobart  L.  McKeever, 
attorney,  president  (40%);  Louis  R.  Feckele,  vice 
president,  general  manager,  director  and  part 
owner  Gainesville  Times,  vice  president  and  di- 
rector of  WGGA  Gainesville,  Ga.,  vice  president 
and  director  of  WRGA  Rome,  Ga.,  vice  president 
(30%);  Charles  Smithgall,  president,  director  and 
part  owner  Gainesville  Times,  president,  director 
and  owner  of  100%  of  voting  stock  of  WGGA, 
secretary-treasurer,  director  and  40%  owner  of 
voting  stock  of  WRGA,  secretary-treasurer  (30%). 
Filed  Sept.  14. 

Sevierville,  Term. — Smoky  Mountain  Bcstg. 
Corp.  granted  930  kc,  1  kw  daytime.  Post  office 
address  %  William  W.  Birchfield,  P.  O.  Box  187, 
Sevierville.  Estimated  construction  cost  $25,655, 
first  year  operating  cost  $23,000,  revenue  $30,000. 
Applicant  is  composed  of  14  local  business  and 
professional  men,  each  holding  7.1%  interest. 
Some  of  these  are:  Fred  C.  Atchley,  auto  dealer; 
Clyde  C.  Blalock,  builder;  Robert  A.  Broady, 
physician;  Norman  L.  Burchflel,  contract  hauler, 
and  William  W.  Burchfiel,  insurance.  Granted 
Sept.  15;  reported  Sept.  16. 

Sweetwater,  Tenn. — The  Harriman  Bcstg.  Co. 
(WHBT-AM-FM  Harriman,  Tenn.),  granted  800 
kc,  500  w  daytime.  Post  office  address  %  F.  L. 
Crowder,  Harriman,  Tenn.  Estimated  construc- 
tion cost  $17,816,  first  year  operating  cost  $30,000, 
revenue  $40,000.  Principals  include  President 
F.  L.  Crowder  (100%),  Secretary-Treasurer  Tom- 
mie  Crowder,  and  J.  B.  Brewer.  Granted  Sept. 
15;  reported  Sept.  16. 

San  Angelo,  Tex. — Solar  Bcstg.  Co.  granted  1260 
kc,  1  kw  daytime.  Post  office  address  %  Walton 
Arthur  Foster,  P.  O.  Box  3103,  San  Angelo.  Esti- 
mated construction  cost  $18,319,  first  year  operat- 
ing cost  $30,000,  revenue  $48,000.  Principals  in- 
clude Walton  Arthur  Foster  (28.8%),  employe 
KTXL-AM-TV  San  Angelo;  Arthur  R.  Foster 
(22.2%),  used  car  dealer;  L.  B.  Horton  (4.4%), 
insurance;  Leona  D.  Grupe  (22.2%),  chiroprac- 
tor; Oscar  Ruffini  (22.2%),  real  estate.  Granted 
Sept.  22. 

Waxahachie,  Tex. — Ellis  County  Bcstg.  Service 


granted  1390  kc,  500  w  daytime,  directional  an- 
tenna. Post  office  address  %  Richard  Tuck,  904 
Sunset  Drive,  Benton,  Ark.  Estimated  construc- 
tion cost  $16,200,  first  year  operating  cost  $40,000, 
revenue  $50,000.  Principals  include  James  B. 
Branch  (V3),  25%  owner  of  KBSF  Springhill,  La., 
and  KBBA  Benton,  Ark.;  Roy  M.  Fish  (V3),  25% 
owner  KBSF  and  KBBA,  and  W.  Richard  Tuck 
Jr.  (i/3),  25%  owner  KBBA.   Granted  Sept.  22. 

Moab,  Utah — R.  L.  McAlister  granted  1450  kc, 
250  w  unlimited.  Post  office  address  5125  Wichita 
St.,  Ft.  Worth,  Tex.  Estimated  construction  cost 
$5,250,  first  year  operating  cost  $18,000,  revenue 
$22,000.  Mr.  McAlister  is  chief  engineer  at  KCUL 
Ft.  Worth,  Tex.  Granted  Sept.  22. 

Salt  Lake  City,  Utah — Ralph  Elwood  Winn  tr/as 
Seagull  Bcstg.  Co.  granted  1370  kc,  1  kw  daytime. 
Post  office  address  P.  O.  Box  1634,  Salt  Lake  City. 
Estimated  construction  cost  $15,960,  first  year 
operating  cost  $38,000,  revenue  $60,000.  Mr.  Winn 
is  distributor  of  brake  linings  and  tires.  Granted 
Sept.  15;  reported  Sept.  16. 

APPLICATION  AMENDED 

Oceanside,  Calif. — Melvin  F.  Berstler  and  Roy 
R.  Cone  d/b  as  Oceanside-Carlsbad  Bcstg.  Co. 

amend  application  for  new  am  station  on  1450 
kc  250  w  unl.  to  reduce  power  requested  to  100 
w.  Filed  Sept.  17. 

Existing  Am  Stations  .  .  . 

ACTIONS  BY  FCC 

WWWB  Jasper,  Ala.— Bankhead  Bcstg.  Co. 
granted  change  from  1240  kc  250  w  unlimited  to 
1360  kc  1  kw  daytime.   Granted  Sept.  22. 

WNER  Live  Oak,  Fla. — Norman  O.  Protsman 
granted  change  from  1450  kc  250  k  unlimited  to 
1390  kc  1  kw  daytime.  Granted  Sept.  22. 

WPGC  Morningside,  Md.  —  Harry  Hayman 
granted  increase  in  power  from  250  w  to  1  kw, 
operating  daytime  on  1580  kc,  subject  to  Cana- 
dian radiation.  Granted  Sept.  15;  reported  Sept. 
16. 

WVAM  Altoona,  Pa. — General  Bcstg.  Corp. 
granted  change  from  DA-DN  to  DA-N,  operat- 
ing 1  kw  fulltime  on  1430  kc.  Granted  Sept.  15; 
reported  Sept.  16. 

WADP  Kane,  Pa. — Northern  Allegheny  Bcstg. 
Co.  granted  change  of  frequency  from  1590  kc 
to  960  kc,  operating  500  w  daytime.  Granted 
Sept.  15;  reported  Sept.  16. 

KLGN  Logan,  Utah — Atlas  Engineering  Co. 
granted  increase  in  power  from  500  w  to  1  kw, 
operating  daytime  on  1390  kc.  Granted  Sept.  22. 

WBLT  Bedford,  Va.— Bedford  Bcstg.  Corp. 
granted  permission  to  change  daily  signoff  time 
from  11:15  p.m.  to  7:15  p.m.  Granted  Sept.  15; 
reported  Sept.  21. 

APPLICATIONS 

KOSI  Aurora,  Colo. — Mid-America  Bcstg.  Co. 
seeks  mod.  CP  to  increase  power  from  1  kw  to 
5  kw  (1430  kc).  Filed  Sept.  22. 

WLAR  Athens,  Tenn. — Athens  Bcstg.  Co.  seeks 
CP  change  from  1450  kc  250  w  unl.  to  1270  kc 
5  kw  unl.  DA-DN  and  change  trans,  site. 


New  Fm  Stations  .  .  . 

ACTIONS  BY  FCC 

Jasper,  Ind.— Jasper  On  the  Air  Inc.  granted 
new  Class  B  fm  station,  ch.  284  (104.7  mc),  ERP 
1.65  kw;  antenna  height  above  average  terrain 
280  ft.  Grantee  operates  WITZ  there.  Granted 
Sept.  22. 

Albuquerque,  N.  M. — CHE  Bcstg.  Co.  granted 
new  Class  B  fm  station,  ch.  242  (96.3  mc),  ERP 
1.4  kw:  antenna  height  above  average  terrain 
31  ft.  Post  office  address  %  John  D.  Happerton, 
President,  211  Sunshine  Bldg.  Granted  Sept.  22. 


Existing  Fm  Stations  .  .  . 

ACTIONS  BY  FCC 

KSCU  (FM)  Santa  Clara,  Calif.— U.  of  Santa 
Clara  granted  mod.  CP  to  increase  ERP  to  2.45 
kw.    Granted  Sept.  15;  reported  Sept.  21. 

WEQR  (FM)  Goldsboro,  N.  C— Eastern  Caro- 
lina Bcstg.  Co.  granted  mod.  CP  to  change  ERP 
to  27  kw  on  ch.  245  (96.9  mc);  antenna  height 
above  average  terrain  360  ft.  Granted  Sept.  15; 
reported  Sept.  21. 

KWGS  (FM)  Tulsa,  Okla.— U.  of  Tulsa  granted 
CP  change  type  trans,  of  educational  station, 
specify  ERP  of  4.1  kw  on  ch.  213  (90.5  mc);  an- 
tenna height  above  average  terrain  350  ft.  Granted 
Sept.  15;  reported  Sept.  21. 

KRCC  (FM)  Colorado  Springs,  Colo.— Colorado 
College  granted  CP  change  type  trans,  of  educa- 
tional station,  specify  ERP  165  w  on  ch.  217 
(91.3  mc);  antenna  height  above  average  terrain 
minus  350  ft.   Granted  Sept.  15;  reported  Sept. 

Ownership  Changes  .  .  . 

ACTIONS  BY  FCC 

WOWL  Florence,  Ala. — Radio  Muscle  Shoals 
Inc.  granted  acquisition  of  positive  control  by 
Richard  B.  Biddle  through  purchase  of  five 
shares  from  Jack  D.  Hollis.  Granted  Sept.  14; 
reported  Sept.  21.  ( 

WINK-AM-TV  Fort  Myers,  Fla.— Fort  Myers 
Bcstg.  Co.  granted  involuntary  transfer  of  nega- 
tive control  (50%)  in  parent  firm,  United  Garage 
&  Services  Co.  (Cleveland),  from  Daniel  Sherby, 
deceased,  to  Clementine  F.  Sherby  and  Sylvester 
W.  Flesheim,  executors  of  estate.  Granted  Sept. 
17;  reported  Sept.  21. 

WMMB  Melbourne,  Fla.— Melbourne  Bcstg. 
Corp.  granted  voluntary  transfer  of  control  from 
Frederick  and  Dorothy  Kury  to  Louis  G.  Bessler 
and  Erna  Bessler  through  sale  of  334  shares  of 
stock  for  $77,500.  Mr.  Bessler  is  former  coffee 
distributor  salesman.    Granted  Sept.  22. 

WGIG  Brunswick,  Ga. — Brunswick  Bcstg.  Corp. 
granted  acquisition  of  positive  control  by  Tolli- 
son  family  through  purchase  by  Hugh  K.  Tolli- 
son  (12.5%)  of  stock  held  by  Fred  E.  Smith 
(20%)  and  E.  K.  Smith  (13%)  for  consideration 
of  $2,333.  R.  L.  Tollison  owns  12.5%  and  J.  L. 
Tollison  25%.  Granted  Sept.  15;  reported  Sept.  21. 

WEEK-AM-TV  Peoria,  111.— West  Central  Bcstg. 
Co.  granted  assignment  of  license  to  All  Okla- 
homa Bcstg.  Co.  No  change  in  ownership. 
Granted  Sept.  14;  reported  Sept.  21. 

WFGM  Fitchburg,  Mass.— The  Wachusett  Bcstg. 
Corp.  granted  voluntary  acquisition  of  control  by 
David  M.  Myers  through  purchase  of  62%  interest 
for  $15,050.  Mr.  Myers  will  now  own  89%.  Grant- 
ed Sept.  22. 

WILS-TV  Lansing,  Mich. — Lansing  Bcstg.  Co. 
granted  assignment  of  permit  for  ch.  54  to  Inland 
Bcstg.  Co.  under  lease  for  two  years  with  op- 
tion to  buy  for  $166,254.  Lease  calls  for  rental 
of  $500  monthly  on  gross  under  $10,000  ranging 
to  $5,000  monthly  on  gross  of  $16,000  and  above. 
Inland  president  is  Thomas  B.  Shull,  account 
executive,  NBC-TV  Film  Division.  Inland  is 
owned  by  local  businessmen.   Granted  Sept.  22. 

WPON  Pontiac,  Mich. — James  Gerity  Jr.  grant- 
ed voluntary  assignment  of  CP  to  Gerity  Bcstg. 
Co.  No  consideration  is  involved  as  Mr.  Gerity 
is  sole  stockholder  of  Gerity  Bcstg.  Granted 
Sept.  15;  reported  Sept.  21. 

KBTN  Neosho,  Mo.— Ozarks  Playground  Bcstrs. 
granted  assignment  of  license  to  John  V.  Turner 
tr/as  new  firm  of  same  name.  Mr.  Turner  buys 
50%  interest  of  former  partner  Lawrence  Neu- 
meier  for  $12,000.  Granted  Sept.  14;  reported 
Sept.  21. 

KVBC  Farmington,  N.  M. — Valley  Bcstg.  Co., 
co-partnership  of  Luella  M.  and  Marvin  E.  Bowles 

granted  assignment  of  license  to  new  partner- 
ship of  same  name  owned  equally  by  Cloyed  O. 
Kendrick,  Hugh  DeWitt  Landis  and  Mr.  Bowles. 
Mr.  Landis,  owner  KICA  Clovis,  N.  M.,  and  part 
owner  of  KANS  Wichita  and  KRGV  Weslaco, 
cancels  $20,000  note  owed  to  him  by  Mr.  Bowles 
as  consideration  for  one-third  interest  in  KVBC. 
Mr.  Kendrick,  KVBC  general  manager,  pays 
$20,000  for  his  third  interest.   Granted  Sept.  22. 

WBNY  Buffalo,  N.  Y. — Roy  L.  Albertson  grant- 
ed assignment  of  license  to  Roy  L.  Albertson  Inc., 
new  firm  wholly  owned  by  assignor.  No  con- 
sideration.  Granted  Sept.  15;  reported  Sept.  21. 

WEAN  Providence,  R.  I. — General  Teleradio 
Inc.  granted  voluntary  assignment  of  license  to 
Providence  Journal  Co.,  operator  of  WPJB  there, 
for  $260,000  cash  and  $18,200  for  real  estate. 
Journal  must  dispose  of  WPJB  before  sale  is 
consummated.    Granted  Sept.  22. 

WMCH  Church  Hill,  Tenn.— Harry  J.  Morgan  & 
Thales  E.  Wallace  d/b  as  Twin  Cities  Bcstg.  Co. 
granted  voluntary  assignment  of  license  to  Thales 
E.  Wallace,  already  50%  owner.  Mr.  Wallace 
purchases  Mr.  Morgan's  one-half  interest  for 
$17,784.    Granted  Sept.  22. 

KMLW  Marlin,  Tex.— Hugh  M.  McBeath  Jr.  & 
Charles  E.  Reagen  d/b  as  Falls  County  Public 
Service  granted  voluntary  assignment  of  license 
to  KMLW  Inc.  Partners  each  retain  49%  interest 
with  1%  interest  sold  to  Messrs.  Duane  W.  Ram- 
sey and  Jerry  Hughes  each.  Granted  Sept.  17; 
reported  Sept.  21. 

KAYE  Puyallup,  Wash.— Puyallup  Valley  Bcstg. 
Co.  granted  assignment  of  license  to  new  part- 
nership of  same  name.  Henry  Perozzo,  formerly 
77.17%  owner,  buys  10.38%  holding  of  former 
partner  Paul  Schumacker  for  $5,000.  Antonio 
Gomez  retains  12.45%  interest.  Granted  Sept.  15; 
reported  Sept.  21. 


ALLEN  KANDEH 

cM.ecjotlalor 

FOR   THE    PURCHASE    AND  SALE 
□  F    RADIO    AND  TELEVISION 
STATIONS 

1701  K  St.,  N.  W.    •    Washington  6,  D.  C,  NA.  8-3233 

Lincoln  Building    •    New  York  17,  N.  Y.,  MU.  7-4242 

401  Georgia  Savings  Bank  Bldg.    •    Atlanta  3,  Ga., 

LAmar  2036 


Page  102    •    September  27,  1954 


Broadcasting    •  Telecasting 


APPLICATIONS 

KSBW-AM-TV  Salinas,  Calif.— Salinas  Bctsg. 
Corp.  seeks  involuntary  transfer  of  one-third  in- 
terest from  Lewis  A.  Tervern,  deceased,  to  execu- 
tors of  his  estate  so  that  John  C.  Cohan  and 
William  M.  Oates,  each  one-third  owner,  may 
buy  that  share  for  $69,666  from  Mr.  Tervern's 
estate  and  thus  acquire  negative  control  (50%) 
each.   Filed  Sept.  20. 

KFSD-AM-TV  San  Diego,  Calif.— Airfan  Radio 
Corp.  seeks  transfer  of  control  to  KFSD  Inc.  for 
$2.2  million  plus  [B«T,  Aug.  21].  KFSD  Inc.  is 
new  firm  controlled  by  New  York  investment 
house  of  Fox,  Wells  &  Co.,  part  owner  ch.  14 
WWOR-TV  Worcester,  Mass.  Filed  Sept.  20. 
.  WHDH-AM-FM  Boston— Matheson  Radio  Co. 
seeks  transfer  of  control  to  Boston  Herald-Trav- 
eler Corp.  through  dissolution  of  subsidiary  firm, 
Fidelity  Bcstg.  Corp.  No  consideration  or  change 
of  ownership.  Filed  Sept.  21. 

WOIC  Columbia,  S.  C— Frank  A.  Michalak 
seeks  assignment  of  license  to  Michalak  Bcstg. 
Co.,  new  firm  in  which  he  is  99%  owner.  No 
consideration.   Filed  Sept.  21. 

Hearing  Cases  .  .  . 

FINAL  DECISIONS 

Fort  Worth,  Tex.— By  order,  FCC  made  effec- 
tive immediately  an  initial  decision  and  granted 
application  of  Texas  State  Network  Inc.  (KFJZ) 
for  new  tv  station  on  ch.  11.  Comr.  Hennock 
dissented.   Order  Sept.  17. 

Tv  Allocation — FCC  made  final  its  proposal  in 
Docket  11117  and  amended  table  of  tv  channel 
assignments  by  substituting  ch.  38  for  ch.  65  in 
Sunbury,  Pa.,  deleting  ch.  38  and  adding  ch.  74 
in  Lewiston,  Pa.,  and  adding  ch.  65  to  Shamokin. 
Pa.,  effective  Oct.  25.  Action  Sept.  22. 

Tv  Allocation — By  report  and  order,  FCC 
adopted  counter-proposal  of  Alabama  Educa- 
tional Tv  Commission  in  Docket  10936  and 
amended  table  of  tv  channel  assignments  to  make 
ch.  2  minus  available  as  reserved  noncommercial 
educational  facility  at  Andalusia,  Ala.,  and  re- 
jected original  proposal  set  forth  in  notice  of 
proposed  rule-making  advanced  by  John  H. 
Phipps,  Tallahassee,  Fla.,  to  assign  ch.  2  plus 
to  Havana,  Fla.,  for  commercial  use.  Comr. 
E.  M.  Webster  dissented  and  would  deny  both 
petitions.  This  makes  252  tv  channels  now  re- 
served for  educational  use.   Action  Sept.  22. 

Multiple  Ownership  Rules — By  report  and 
order,  the  Commission  (by  Comrs.  Hyde  [Chair- 
man], Webster,  Hennock,  Doerfer  and  Lee)  final- 
ized its  proposal  in  Docket  10822  and  amended 
its  multiple  ownership  rules  by  increasing  the 
maximum  permissible  ownership  of  tv  broad- 
cast stations  from  five  to  seven,  not  more  than 
five  of  which  may  be  in  the  vhf  band,  as  an 
impetus  to  a  more  rapid  and  effective  develop- 
ment of  uhf  broadcasting.  Section  3.636  was 
amended  accordingly,  effective  Oct.  22,  1954. 
Comr.  Hennock  had  a  dissenting  statement. 
Comr.  Doerfer  had  a  concurring  statement. 
(Present  rules  limit  common  ownership  of  com- 
mercial am  and  fm  broadcast  stations  to  seven 
in  each  of  these  categories.)   Order  Sept.  17. 

INITIAL  DECISION 

Washington,  D.  C. — Examiner  H.  Gifford  Irion 
issued  initial  decision  looking  toward  grant  of 
application  of  Washington  Metropolitan  Tv  Corp. 
(WGMS)  for  new  tv  station  on  ch.  20.  Initial 
decision  Sept.  17. 

OTHER  ACTIONS 

Abilene,  Tex. — Bill  Mathis.  Designated  for 
hearing  application  for  new  am  station  on  1280 
kc  500  w  daytime  and  made  KTRN  Wichita  Falls, 
Tex.,  party  to  proceeding.    Action  Sept.  22. 

Parma-Onandaga,  Mich. — FCC  designated  for 
hearing  the  following  mutually  exclusive  appli- 
cations for  new  tv  stations  on  ch.  10:  Triad  Tv 
Corp.,  Booth  Radio  &  Tv  Stations  Inc.  and  Jack- 
son Bcstg.  &  Tv  Corp.,  all  for  Parma;  and  Tv 
Corp.  of  Michigan  Inc.  and  Michigan  State 
Board  of  Agriculture,  proposing  share-time  sta- 
tions at  Onandaga.   Action  Sept.  22. 

Buffalo  Ch.  7 — The  Commission  announced  its 
memorandum  opinion  and  order  of  Sept.  17  deny- 
ing separate  petitions  filed  April  14  by  WKBW 
Inc.  and  Greater  Erie  Bcstg.  Co.  and  conditional 
petition  filed  May  19  by  Greater  Erie,  seeking 
enlargement  of  issues  to  inquire  into  the  legal 
qualifications  of  Great  Lakes  Television  Inc.,  in 
consolidated  proceeding  involving  these  three  ap- 
plicants for  a  new  tv  station  to  operate  on  ch.  7 
in  Buffalo,  N.  Y.,  and,  on  petition  filed  April  26 
by  Great  Lakes,  accepted  an  amendment  to  its 
application  to  specify  that  Mr.  Laux  will  either 
sell  or  surrender  the  license  of  WJJL  Niagara 
Falls,  N.  Y.,  within  30  days  after  a  grant  of  the 
Great  Lakes'  application  (Dockets  10968-70; 
BPCT-1812,  1827,  1841).  Comr.  Hennock  had  a 
dissenting  statement.  Action  announced  Sept.  22. 

WTRI  (TV)  Schenectady,  N.  Y. — By  order  of 
Sept.  16,  the  Commission  granted  a  petition  filed 
by  Van  Curler  Bcstg.  Corp.  (WTRI,  Ch.  35), 
Schenectady,  N.  Y.,  vacated  hearing  order  and 
dismissed  proceeding  in  Docket  11156,  and  made 
effective  immediately  the  grant  to  WTRI  for 
modification  of  CP  (BMPCT-2201)  to  change 
principal  community  to  Albany,  N.  Y.,  and  to 
maintain  main  studio  outside  Albany.  Hudson 
Valley  Broadcasting  Co.  (WROW-TV,  ch.  41), 
Albany,  N.  Y.,  protestant  in  this  proceeding,  has 
advised  the  Commission  that  it  does  not  intend 


to  appear  at  the  hearing  and  requested  that  the 
proceeding  be  discontinued  or  dismissed.  Comr. 
Hennock  dissented.  Announced  Sept.  17. 

Raleigh,  N.  C,  Ch.  5 — By  order,  the  Commission 
denied  an  appeal  filed  by  Capitol  Bcstg.  Co.  from 
rulings  of  hearing  examiner  concerning  points 
of  reliance  in  comparative  proceeding  on  appli- 
cations of  Capitol  and  WPTF  Radio  Co.  for  new 
tv  station  to  operate  on  ch.  5  in  Raleigh,  N.  C. 
(Dockets  10861-62;  BPCT-511,  824).  Action  Sept. 
17. 

Clarksburg,  W.  Va.,  ch.  12 — By  memorandum 
opinion  and  order,  the  Commission  denied  peti- 
tion filed  by  Clarksburg  Pub.  Co.  for  rehearing 
and  reconsideration  of  Commission's  decision  re- 
leased July  2  which  made  effective  immediately 
grant  to  Ohio  Valley  Bcstg.  Co.  of  permit  for 
new  tv  station  to  operate  on  ch.  12  in  Clarks- 
burg, W.  Va.  (Docket  11004;  BPCT-849).  Order 
Sept.  17. 

Am  1300  kc — By  memorandum  opinion  and  or- 
der, the  Commission  granted  petition  filed  by 
Great  South  Bay  Bcstg.  Co.,  permittee  of  WRBS- 
FM  Bay  Shore,  N.  Y.,  and  applicant  for  new  am 
station  to  operate  on  540  kc  250  w  day  at  Islip, 
N.  Y.,  to  intervene  as  party  in  interest  with  par- 
ticipation limited  to  issues  set  forth  in  its  peti- 
tion, in  proceeding  involving  applications  of  Key 
Bcstg.  System  Inc.,  Bay  Shore,  N.  Y.;  WAVZ 
Bcstg.  Corp.  (WAVZ),  New  Haven,  Conn.,  and 
Edward  J.  Fitzgerald,  Riverhead,  N.  Y.  (Dockets 
10379,  11014-15).  Key  and  Fitzgerald  are  seeking 
new  am  stations  to  operate  on  1300  kc  1  kw  day- 


time, and  WAVZ  asks  change  from  12(50  kc  1  kw 
daytime  to  1300  kc  1  kw  DA-N  unlimited;  denied 
petition  insofar  as  it  seeks  enlargement  of  hearing 
issues;  and  denied  request  of  Key  for  action  with- 
drawing extension  of  time  for  construction  of 
WRBS-FM.  Order  Sept.  17. 

Opinions  and  Orders  .  .  . 

Tv  Allocation — On  basis  of  petitions,  FCC  in- 
stituted following  rule-making  proceedings  to 
amend  table  of  tv  channel  assignments:  (1)  Pe- 
tition by  James  E.  Blair,  Goodland,  Kan.,  to  add 
ch.  10  there;  (2)  petition  by  American  Bcstg. 
Corp.,  Lexington,  Ky.,  to  add  ch.  4  to  Richmond, 
Ky.  (would  involve  including  portion  of  that 
state  in  Zone  1);  (3)  petition  by  ch.  43  KFAZ 
(TV)  Monroe,  La.,  to  substitute  ch.  13  for  ch. 
43  at  Monroe;  (4)  petition  by  ch.  27  WTOV-TV 
Norfolk,  Va.,  to  assign  ch.  13  to  Princess  Anne, 
Va.  Comments  are  due  Oct.  15.  Actions  Sept. 
15;  reported  Sept.  16. 

Longview,  Wash. — By  memorandum  opinion 
and  order,  FCC  dismissed  joint  protest  filed  Aug. 
23  by  KWLK  Longview  and  KLOG  Kelso,  Wash., 
to  July  21  grant  of  permit  to  Altru  Bcstg.  Co. 
for  new  am  station  at  Longview  on  1220  kc  1 
kw  daytime.    Order  Sept.  15;  reported  Sept.  16. 

J.  Elroy  McCaw — By  order,  FCC  granted  peti- 
tion of  J.  Elroy  McCaw  and  dismissed  proceed- 
ings instituted  Nov.  27,  1953,  requiring  him  to 
show  cause  why  he  should  not  bring  his  am 


CIFICATIONS 

INPUTS:  Three  low  impedance  micro- 
phone (50/250/600  ohm);  One  high 
impedance;  Phone  jack  connector;  One 
bridging;  W.  E.  type  dual  jack  con- 
nector. 

EQUALIZATION:  Separate  "Speech-Music" 

switch  for  each  channel. 
RESPONSE:  30  to  20,000  cps  ±1  db. 
TALK-BACK:  Built-in  microphone  with  key 
switch. 

MICROPHONE  GAIN:  100  dbm. 

POWER  REQUIREMENTS:  117  volts  A.C. 

50-60  cycles  or  battery  pack. 
LINE  OUTPUT:  Balanced  50/250/600 

ohms. 

MONITOR:  Two  phone  jack  outputs  with 

volume  control;  4Vz"  V.U.  meter. 
PANELS:  Etched  aluminum  with  light  grey 

baked  enamel  background. 
CASE:  Grey  leatherette  with  matching 

hard  fiber  edge  binding. 
WEIGHT  &  SIZE:  Closed  case  7"  x  13"  x 

16",  gross  weight— 19  pounds. 

FEATURES: 

Breaks  apart  into  "regular"  or  "console- 
style"  Mixer;  A.C.  or  D.C.  operation;  Full, 
100  dbm  gain;  Built-in  "talk-back" 
system;  Individual  speech  equalization 
network  for  each  channel;  Compact  light- 
weight and  rugged  construction  for  port- 
able field  duty;  Attractively  designed  and 
packaged. 


REVOLUTIONARY 
NEW  MIXER 

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CONSOLE  SETUP 


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CONVENTIONAL  SETUP 


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MAGNASYNC  MANUFACTURING  CO.,  LTD.,  5521  SATSUMA  AVE.,  NO.  HOLLYWOOD,  CALIF.,  POplar  6-1692  

September  27,  1954    •    Page  103 


broadcast  holdings  within  the  seven-station 
limit  (Docket  10787).  He  has  since  relinquished 
interest  in  KLZ  Denver,  KPOA  Honolulu  and 
KILA  Hilo,  Hawaii.  He  retains  interests  in 
KALE  Richland,  Wash.;  KELA  Centralia,  Wash.; 
KAPA  Raymond,  Wash.  (Mrs.  McCaw);  KYAK 
Yakima,  Wash.;  KYA  San  Francisco;  KORC 
Mineral  Wells.  Tex.,  and  WINS  New  York. 
Order  Sept.  15;  reported  Sept.  16. 

Routine  Roundup  .  .  . 

September  10  Applications 

ACCEPTED  FOR  FILING 
License  for  CP 

KOKI  Phoenix,  Ariz. — James  T.  Ownby.  License 
to  cover  CP  new  am  station. 

KSDA  Redding,  Calif. — VALR  Inc.  License  to 
cover  CP  new  am  station. 

WEBY  Milton,  Fla. — Milton  Bcstg.  Co.  License 
to  cover  CP  new  am  station. 

KGU  Honolulu — Advertiser  Pub.  Co.  License 
to  cover  CP  changes  in  facilities  existing  am 
station. 

WJIM  Lansing,  Mich. — WJIM  Inc.  License  to 
cover  CP  changes  in  ant.,  trans. -studio  site. 

KVOX  Moorhead,  Minn.— KVOX  Bcstg.  Co.  Li- 
cense to  cover  CP  changes  in  facilities  existing 
am  station. 

KBIM  Roswell,  N.  M.— Taylor  Bcstg.  Co.  Li- 
cense to  cover  CP  changes  in  facilities  existing 
am  station. 

WGSM  Huntington,  N.  Y. — Huntington-Montauk 
Bcstg.  Co.  License  to  cover  CP  changes  in  facili- 
ties existing  am  station. 

WMCA  New  York— WMCA  Inc.  License  to 
cover  CP  changes  in  frequency  control  equip- 
ment. 

WLON  Lincolnton,  N.  C. — Lincoln  County  Bcstg. 

Co.  License  to  cover  CP  change  in  frequency 
(1050  kc). 

KMBL  Junction,  Tex. — Kimble  County  Bcstg. 

Co.  License  to  cover  CP  change  trans. -studio  site. 

WLEV-TV  Bethlehem,  Pa. — License  to  cover 
CP  new  commercial  tv  station. 

Modification  of  CP 

KGDN  Edmonds,  Wash.— King's  Ltd.  Mod.  CP 
new  am  station  for  extension  of  completion  date. 

KLFY-TV  Lafayette,  La. — Camellia  Bcstg.  Co. 
Mod.  CP  new  commercial  tv  station  for  extension 
of  completion  date  to  3-24-55. 

WKZO-TV  Kalamazoo,  Mich. — Fetzer  Bcstg.  CO. 
Mod.  CP  changes  in  existing  tv  station  for  exten- 
sion of  completion  date  to  3-30-55. 


KTVO  (TV)  Kirksville,  Mo.— KBIZ  Inc.  Mod. 
CP  new  commercial  tv  station  for  extension  of 
completion  date  to  4-1-55. 

WDAN-TV  Danville,  111.— Northwestern  Pub. 
Co.  Mod.  CP  new  commercial  tv  station  for  ex- 
tension of  completion  date  to  2-10-55. 

KSCU  (FM)  Santa  Clara,  Calif.— U.  of  Santa 
Clara.  Mod.  CP  new  educational  station  for  ex- 
tension of  completion  date. 

WHYN-TV  Springfield,  Mass.— Hampden-Hamp- 
shire Corp.  Mod.  CP  new  commercial  tv  station 
for  extension  of  completion  date  to  12-28-54. 

KOPR-TV  Butte,  Mont.— Copper  Bcstg.  Co. 
Mod.  CP  new  commercial  tv  station  for  extension 
of  completion  date  to  3-15-55. 

WKRC-TV  Cincinnati — Radio  Cincinnati  Inc. 
Mod.  CP  changes  in  existing  tv  station  for  ex- 
tension of  completion  date  to  2-1-55. 

Remote  Control 

WLFA  Lafayette,  Ga. — Radio  Dixie.  Applica- 
tion for  remote  control  operation  of  trans. 

KSLO  Opelousas,  La.— KSLO  Bcstg.  Co.  Appli- 
cation for  remote  control  operation  of  trans. 
License  Renewal 

Following  stations  filed  applications  for  license 
renewal:  WAKE  Greenville,  S.  C;  WSSC  Sumter, 
S.  C;  WFAX  Falls  Church,  Va.;  WCMS  Norfolk, 
Va.;  WGWR-FM  Asheboro,  N.  C;  WAYS  Char- 
lotte, N.  C;  WDNC  Durham,  N.  C;  WFLB  Fay- 
etteville,  N.  C;  WBIG  Greensboro,  N.  C;  WPET 
Greensboro,  N.  C;   WCOG  Greensboro,  N.  C. 
WHIP  Mooresville,  N.  C;  WREV  Reidsville,  N.  C. 
WWGP  Sanford,  N.  C;   WLSE  Wallace,  N.  C. 
WSJS  Winston-Salem,  N.  C;   WTOB  Winston- 
Salem,   N.   C;    WCSC   Charleston,   S.   C;  WIS 
Columbia,  S.  C;   WELP  Easley,  S.  C;  WJMX 
Florence,  S.  C;  WMRB  Greenville,  S.  C;  WFBC 
Greenville,  S.  C;  WDKD  Kingstree,  S.  C. 
APPLICATION  RETURNED 

WMNC  Morganton,  S.  C. — Nathan  J.  Cooper. 
Returned  application  for  license  renewal. 

September  13  Applications 

ACCEPTED  FOR  FILING 
Remote  Control 

Following  stations  filed  applications  for  remote 
control   operation  of  their   transmitters:  KSEI 
Pocatello,    Idaho;    WLBK    DeKalb,    111.;  KVFD 
Fort  Dodge,  Iowa;  WTCM  Traverse  City,  Mich. 
License  Renewal 

WSNW   Seneca  Township,   S.  C— Blue  Ridge 
Bcstg  Co.  Application  for  license  renewal. 
License  for  CP 

KFEQ-TV  St.  Joseph,  Mo— KFEQ  Inc.  License 
to  cover  CP  new  commercial  tv  station. 


WBAY-TV  Green  Bay,  Wis.— Norbertine  Fa- 
thers. License  to  cover  CP  new  commercial  tv 
station. 

Modification  of  CP 

WSLI-TV  Jackson,  Miss.— Standard  Life  Bcstg. 
Co.  Mod.  CP  new  commercial  tv  station  for 
extension  of  completion  date  to  3-22-55. 

KOLN-TV  Lincoln,  Neb.— Cornhusker  Radio  & 
Tv  Corp.  Mod.  CP  new  commercial  tv  station  for 
extension  of  completion  date  to  1-24-55. 

KQED  (TV)  Berkeley,  Calif.— Bay  Area  Edu- 
cational Tv  Assn.  Mod.  CP  new  educ.  tv  station 
for  extension  of  completion  date  to  3-22-55. 

September  14  Applications 

ACCEPTED  FOR  FILING 
License  Renewal 
Following  stations  filed  applications  for  renewal 
of  license:  WHPE  High  Point,  N.  C;  WIAM  Wil- 

liamston,  N.  C. 

Remote  Control 

KSEI-FM  Pocatello,  Idaho — Application  for  re- 
mote control  operation  of  transmitter. 

License  for  CP 

KLZ-TV  Denver,  Colo. — Aladdin  Bcstg.  Corp. 
License  to  cover  CP  new  commercial  tv  station 
and  change  studio  site  to  131  Speer  Rd. 

WLAM-TV  Lewiston,  Me. — Lewiston  -  Auburn 
Bcstg.  Co.  License  to  cover  CP  new  commercial 
tv  station. 

WMUR-TV  Manchester,  N.  H. — Radio  Voice  of 
New  Hampshire  Inc.  License  to  cover  CP  new 
commercial  tv  station. 

WLWC  (TV)  Columbus,  Ohio— Crosley  Bcstg. 
Corp.  License  to  cover  CP  changes  in  existing  tv 
station. 

WEAU-TV  Eau  Claire,  Wis.— Central  Bcstg. 
Co.  License  to  cover  CP  new  commercial  tv 
station. 

WBKH  Hattiesburg,  Miss. — Hattiesburg  Bcstg. 
Co.  License  to  cover  CP  new  am  station. 

KRGA  Springfield,  Ore.— W.  Gordon  Allen.  Li- 
cense to  cover  CP  new  am  station. 

KNEW  Spokane,  Wash.— Inland  Empire  Bcstg. 
Co.  License  to  cover  CP  change  from  DA-DN 
to  DA-N. 

WNBQ  (TV)  Chicago — NBC.  License  to  cover 
CP  changes  in  existing  commercial  tv  station. 

WAAM  (TV)  Baltimore— WAAM  Inc.  License 
to  cover  CP  changes  in  existing  commercial  tv 
station. 

Modification  of  CP 
WRAY-TV  Princeton,  Ind. — Southern  Indiana 

Telecasting  Inc.  Mod.  CP  new  commercial  tv 
station  for  extension  of  completion  date  to 
3-11-55. 


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DEPT.  BT-9 


Page  104    •    September  27,  1954 


Broadcasting    •  Telecasting 


WCSC-TV  Charleston,  S.  C— WCSC  Inc.  License 
to  cover  CP  new  commercial  tv  station  and  to 
change  description  of  transmitter  and  studio 
site  to  485  E.  Bay  St.  (not  a  move). 

Remote  Control 

WHBL  Sheboygan,  Wis. — Application  for  re- 
mote control  operation  of  trans. 

License  Renewal 

WASH  (FM)  Washington,  D.  C. — Commercial 
Radio  Equipment  Co.  Application  for  license  re- 
newal. 

Modification  of  CP 

KUTF  (FM)  Salt  Lake  City— Utah  Bcstg.  &  Tv 
Co.  Mod.  CP  new  fm  station  for  extension  of 
completion  date. 

KMJ-TV  Fresno,  Calif.— McClatchy  Bcstg.  Co. 
Mod.  CP  new  commercial  tv  station  for  exten- 
sion of  completion  date  to  March  1955. 

September  16  Applications 

ACCEPTED  FOR  FILING 
Renewal  of  License 
Following  stations  filed   applications  for  re- 
newal of  license:  WRHI-FM  Rock  Hill,  S.  C; 
WIFM-FM  Elkin,  N.  C. 

Remote  Control 
Following  stations  filed  applications  for  remote 
control  operation  of  their  transmitters:  WAPX 
Montgomery,  Ala.;  WKAN  Kankakee,  111.;  KSMN 
Mason  City,  Iowa;  WRAL-FM  Raleigh,  N.  C. 

Modification  of  CP 

WISH  Indianapolis — Universal  Bcstg.  Co.  Mod. 
CP  for  changes  in  DA  and  move  trans,  site  for 
extension  of  completion  date. 

WAEL  Mayaguez,  P.  R. — Mario  Acosta.  Mod.  CP 
for  change  in  facilities  for  extension  of  comple- 
tion date. 

KERO-TV  Bakersfield,  Calif. — Mod.  CP  new 
commercial  tv  station  for  extension  of  com- 
pletion date  to  4-5-55. 

KTVU  (TV)  Stockton,  Calif— San  Joaquin  Tele- 
casters.  Mod.  CP  new  commercial  tv  station  for 
extension  of  completion  date  to  4-7-55. 

WTLE  (TV)  Evanston,  111.— Northwestern  Tv 
Bcstg.  Corp.  Mod.  CP  new  commercial  tv  station 
for  extension  of  completion  date  to  4-12-55. 

WISH-TV  Indianapolis— Universal  Bcstg.  Co. 
Mod.  CP  new  commercial  tv  station  for  extension 
of  completion  date  to  3-20-55. 

WMFD-TV  Wilmington,  N.  C. — W MFD -TV  Inc. 
Mod.  CP  new  commercial  tv  station  for  extension 
of  completion  date  to  12-28-54. 

WTSK-TV  Knoxville,  Tenn.— South  Central 
Bcstg  Co.  Mod.  CP  new  commercial  tv  station 
for  extension  of  completion  date  to  3-25-55. 


September  17  Decisions 

ACTIONS  ON  MOTIONS 

The  following  actions  on  motions  were  taken  as 
indicated: 

By  Comr.  E.  M.  Webster 
Chief,  Broadcast  Bureau — Granted  petition  for 
an  extension  of  time  to  Sept.  22,  to  file  a  response 
to  a  Petition  for  Intervention,  by  Metropolitan 
Television  Co.  (KOA),  Denver,  Colo.,  in  proceed- 
ing re  application  of  Western  Bcstg.  Co.  (KIFN), 
Phoenix,  Ariz.  (Docket  10914,  BMP-6194)  (Action 
of  9-14). 

Columbia  Bcstg.  System  Inc.,  St.  Louis,  Mo. — 
Granted  petition  for  an  extension  of  time  to 
Sept.  21,  to  file  a  petition  for  review  of  a  Mem- 
orandum Opinion  and  Order  by  Examiner  on 
Sept.  13,  denying  Columbia's  petition  to  enlarge 
issues  relative  to  220  Television,  Inc.  (Channel 
11  proceeding)  (Docket  8809  et  al.)  (Action  9-15). 

Mountain  City  Television  Inc.,  Chattanooga, 
Tenn. — Granted  petition  for  an  extension  of  time 
to  Oct.  11,  to  file  a  reply  to  the  Exceptions  to 
the  Initial  Decision  in  Channel  3  proceedings 
(Docket  10438-39)  (Action  9-15). 

California  Inland  Bcstg.  Co.,  Fresno,  Calif. — 
Granted  petition  for  an  extension  of  time  to 
Oct.  20,  to  file  exceptions  to  the  Initial  Decision 
in  Channel  12  proceeding  (Docket  9050;  10650) 
(Action  9-15). 

By  Examiner  Basil  P.  Cooper 

Granted  motion  of  WORZ  Inc.  for  continuance 
to  Oct.  11,  1954,  for  the  exchange  of  exhibits  to 
support  the  direct  affirmative  case  of  each  appli- 
cant in  Channel  9  proceeding,  Orlando,  Fla.,  and 
for  continuance  to  Nov.  1,  1954,  for  further  hear- 
ing (Docket  11081  et  al.)  (Action  Sept.  16). 
By  Examiner  Harold  L.  Schilz 

Upon  request  of  Van  Curler  Bcstg.  Corp. 
[WTRI  (TV)],  Schenectady,  N.  Y.,  ordered  that 
hearing  re  its  application  for  Mod.  of  CP  to 
change  principal  community  to  Albany,  N.  Y. 
and  maintain  main  studio  outside  Albany  (Docket 
11156,  BMPCT-2201)  be  postponed  until  further 
order  of  the  Examiner  or  the  Commission.  (Ac- 
tion Sept.  15). 

By  Examiner  Annie  Neal  Huntting 

On  the  Examiner's  own  motion,  continued  until 
Sept.  30,  the  prehearing  conference  now  sched- 
uled for  Sept.  20,  re  am  applications  of  Mercer 
Bcstg.  Co.,  Trenton,  N.  J.,  et  al.  (Docket  10931, 
et  al.)  (Action  Sept.  15). 

By  Examiner  Millard  F.  French 

On  the  Commission's  own  motion,  hearing 
scheduled  for  Sept.  13,  in  Channel  13  proceeding, 
Indianapolis,  Ind.,  Indianapolis  Bcstg.  Inc.,  et  al. 


was  continued  without  date  (Docket  3906,  et  al.) 
(Action  Sept.  13). 

By  Examiner  Elizabeth  C.  Smith 
WELO  Tupelo,  Miss.— Tupelo  Bcstg.  Co.  Grant- 
ed petition  for  leave  to  amend  its  am  ap- 
plication to  show  certain  programming  and  en- 
gineering changes  (Docket  11002,  BP-8939);  (Ac- 
tion 9-14).  By  Order  Governing  Hearing  in  this 
proceeding,  stipulated  agreements  reached  by  the 
parties  and  ordered  that  the  next  prehearing 
conference  will  be  held  at  9  a.m.,  Sept.  24  and 
that  the  taking  of  testimony  will  commence  on 
Sept.  30,  1954  (Action  9-16). 

By  Examiner  Hugh  B.  Hutchison 

Notice  is  given  of  prehearing  conference  re 
AM  applications  of  Mid-City  Bcstrs.,  Arlington, 
Tex.,  et  al.  (Dockets  11024-26  on  Sept.  24,  1954 
(Action  Sept.  14). 

By  Examiner  Thomas  H.  Donahue 

Upon  petition  of  counsel  for  the  Broadcast 
Bureau  and  with  the  consent  of  the  parties  in 
Channel  7  proceeding,  Seattle,  Wash.  (Queen 
City  Bcstg.  Co.,  Docket  9030  et  al.),  extended 
from  Sept.  15  to  Sept.  27,  the  time  for  filing 
replies  to  proposed  findings  (Action  Sept.  14). 

By  Examiner  Charles  J.  Frederick 

Notice  is  given  that  further  hearing  in  Channel 
5  proceeding,  involving  application  of  The  Seaton 
Publishing  Co.,  Hastings,  -Neb.,  scheduled  for 
Sept.  22,  at  10  a.m.,  will  commence  instead  at 
9  a.m.  on  that  date  (Docket  10965)  (Action  9-14). 

Florida-Georgia  Television  Co.  Inc.,  Jackson- 
ville, Fla. — Granted  petition  for  continuance  of 
further  hearing  in  Channel  12  proceeding,  Sept. 
20  to  Sept.  27  (Docket  10833  et  al.)  (Action  9-15). 

By  Examiner  Herbert  Sharfman 

By  memorandum  of  ruling,  granted  petition 
of  Evansville  Television  Inc.  for  leave  to  amend 
its  tv  application  for  ch.  7  at  Evansville,  Ind., 
to  show  certain  changes  resulting  from  the  death 
of  the  secretary,  treasurer,  director  and  stock  sub- 
scriber; record  was  reopened,  proposed  amend- 
ment accepted,  record  closed,  and  all  parties 
were  given  leave  to  file  additional  proposed 
findings  of  fact  and  conclusions  relating  to  pres- 
ent amendment  by  Sept.  21,  1954  (Dockets  10462 
et  al)  (Action  9-14). 

Zenith  Radio  Corp.,  Chicago — By  memorandum 
opinion  and  order,  ordered  that  proposed  correc- 
tions of  its  McFarland  data  are  allowed  or  dis- 
allowed as  indicated  (Docket  8917;  et  al,  Channel 
2  proceeding)  (Action  9-15). 

WICU  Erie,  Pa.,  Dispatch  Inc.— Referred  to  the 
Commission  motion  to  strike  certain  statements 
from  the  Resume  of  Basic  Allegations  which 
had  been  filed  by  the  Chief,  Broadcast  Bureau 
(Docket  11048;  BRCT-42)   (Action  9-16). 


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September  27,  1954    •    Page  105 


FOR  THE  RECORD 


September  17  Applications 

ACCEPTED  FOR  FILING 
Renewal  of  License 

Following  stations  filed  applications  for  renewal 
license:  WRCS  Ahosekie,  N.  C;  WGWR  Ashe- 
boro,  N.  C;  WWNC  Asheville.  N.  C;  WSOC 
Charlotte.  N.  C:  WBBO  Forest  City,  N.  C;  WGBR 
Goldsboro.  N.  C:  WGTC  Greenville,  N.  C;  WIRC 
Hickorv,  N.  C;  WHKY  Hickory,  N.  C;  WNOS 
High  Point,  N.  C;  WGTL  Kannapolis,  N.  C; 
WFTC  Kinston,  N.  C;  WLOE  Leaksville,  N.  C; 
WBUY  Lexington,  N.  C;  WSYD  Mt.  Airy,  N.  C; 
WPTV  Raleigh,  N.  C:  WAYN  Rockingham.  N.  C; 
WRRF  Washington,  N.  C:  WMFD  Wilmington, 
N.  C;  WAKN  Aiken,  S.  C:  WANS  Anderson, 
S.  C;  WHAN  Charleston,  S.  C:  WGTN  George- 
town, S.  C;  WESC  Greenville,  S.  C:  WJAN 
Spartanburg,  S.  C. 

Modification  of  CP 

WFIE  (TV)  Evansville,  Ind. — Premier  Tv  Inc. 
Mod.  of  CP  new  commercial  tv  station  for  ex- 
tension of  completion  date  to  4-10-55. 

WJMR-TV  New  Orleans — Supreme  Bcstg.  Co. 
Mod.  CP  new  commercial  tv  station  for  exten- 
sion of  completion  date. 

WMGT  (TV)  Adams,  Mass. — Greylock  Bcstg. 
Co.  Mod.  CP  new  commercial  tv  station  for  ex- 
tension of  completion  date  to  March  1955 

KGEO-TV  Enid,  Okla.— Streets  Electronics  Inc. 
Mod.  CP  new  commercial  tv  station  for  exten- 
sion of  completion  date  to  1-31-55. 

WLTV  (TV)  Wheeling,  W.  Va.— Polan  Indus- 
tries. Mod.  CP  new  commercial  tv  station  for 
extension  of  completion  date  to  3-11-55. 

WUNC-TV  Chanel  Hill,  N.  C— U.  of  North 
Carolina.  Mod.  CP  new  educational  tv  station  for 
extension  of  completion  date  to  11-6-54. 


September  21  Applications 

ACCEPTED  FOR  FILING 
Remote  Control 

Following  stations  filed  applications  for  remote 
control  operation  of  their  transmitters:  KAMO 
Rogers,  Ark.;  WRUM  Rumford,  Me. 

License  Renewal 

Following  stations  filed  applications  for  renewal 
of  license:  WBBB-FM  Burlington.  N.  C:  WMIT 
(FM)  Yancey  County.  N.  C;  WSOC-FM  Char- 
lotte, N.  C:  WMFR-FM  High  Point.  N.  C:  WBUY- 
FM  Lexington,  N.  C;  WPTF-FM  Raleigh,  N.  C; 
WNAO-FM  Raleigh,  N.  C;  WRAL-FM  Raleigh, 
N.  C;  WREV-FM  Reidsville.  N.  C:  WKFM  (FM) 
Roanoke  Rapids,  N.  C:  WFMA  (FM)  Rocky 
Mount,  N.  C;  WSTP-FM  Salisbury.  N.  C; 
WWGP-FM  Sanford,  N.  C;  WSIC-FM  Stateville, 
N.  C;  WTNC-FM  Thomasville,  N.  C;  WCAC 
(FM)  Anderson,  N.  C:  WCSC-FM  Charleston. 
S.  C;  WIS-FM  Columbia.  S.  C:  WFBC-FM 
Greenville,  S.  C:  WESC-FM  Greenville.  S.  C; 
WCRS-FM  Greenwood.  S.  C;  WSNW-FM  Seneca, 
S.  C:  WDXY  (FM)  Spartanburg,  S.  C:  WALD- 
FM  Walterboro,  S.  C. 

Modification  of  CP 

WIRK-TV  West  Palm  Beach,  Fla.— WIRK-TV 
Inc.  Mod.  CP  as  mod.,  which  authorized  new  tv 
station  for  extension  of  completion  date  to  3-20-55. 

WTHT  (TV)  Wilmington,  N.  C— Wilmington  Tv 
Corp.  Mod.  CP  new  tv  station  for  extension  of 
completion  date  to  2-17-55. 

APPLICATIONS  RETURNED 
WAIM  Anderson,   S.   C— Wilton  E.  Hall.  Re- 
turned application  for  license  renewal. 

WJAY  Mullins,  S.  C. — Mullins  &  Marion  Bcstg. 
Co.  Returned  application  for  license  renewal. 

September  20  Applications 

ACCEPTED  FOR  FILING 
Renewal  of  License 
Following  applications  were  filed  for  renewal 


of  license:  WIST  Charlotte,  N.  C;  WRRZ  Clinton, 
N.  C;  WEGO  Concord,  N.  C;  WCKB  Dunn,  N.  C; 
WLON  Lincolnton,  N.  C;  WTND  Orangeburg, 
S.  C. 

Remote  Control 

Following  stations  filed  applications  for  remote 
control  operation  of  their  transmitters:  KFXD 
Nampa,  Ida.  (aux.):  KDAL  Duluth,  Minn.;  WRAL 
Raleigh,  N.  C;  KERG  Eugene,  Ore. 

License  for  CP 

WHFM  (FM)  Rochester,  N.  Y. — Stromberg  Carl- 
son Co.  License  to  cover  CP  for  changes  in 
licensed  station. 

WDTV  (TV)  Pittsburgh,  Pa.— Allen  B.  DuMont 
Labs.  License  to  cover  CP  for  changes  in  facil- 
ities. 

Modification  of  CP 

WCHS-TV  Charleston,  W.  Va.— Mod.  of  CP  for 
new  tv  station  for  extension  of  completion  date 
to  April  1955. 

WPTV  (TV)  Ashland,  Ky.— Polan  Industries 
Inc.  Mod.  of  CP  for  new  tv  station  for  extension 
of  completion  date  to  4-13-55. 

KNBH  (TV)  Hollywood,  Calif.— National  Bcstg. 
Co.  Mod.  of  CP  changes  in  existing  station  for 
extension  of  completion  date  to  April  8,  1955. 

WOBS-TV  Jacksonville,  Fla. — Southern  Radio 
&  Equipment  Co.  Mod.  of  CP  new  commercial 
tv  station  for  extension  of  completion  date  to 
4-12-55. 

KBOI  (TV)  Meridian,  Ida.— Boise  Valley  Bcstrs. 
Inc.  Mod.  of  CP  new  commercial  tv  station  for 
extension  of  completion  date  to  4-13-55. 

WAAB-TV  Worcester,  Mass. — WAAB  Inc.  Mod. 
of  CP  for  new  commercial  tv  station  for  exten- 
sion of  completion  date  to  4-12-55. 

KCRG-TV  Cedar  Rapids,  Iowa— Cedar  Rapids 
Tv  Co.  Mod.  of  CP  new  tv  station  for  extension 
of  completion  date  to  4-12-55. 

WFMJ-TV  Youngstown,  Ohio— Vindicator  Print- 
ing Co.  Mod.  of  CP  new  commercial  tv  station 
for  extension  of  completion  date  to  5-13-55. 
APPLICATIONS  RETURNED 

KVOX  Moorhead,  Minn.— KVOX  Bcstg.  Co.  Re- 
turned application  for  remote  control  of  trans- 
mittpr. 

WIT/V  San  Juan,  P.  R. — Electronic  Enterprises 
Inc.  Returned  application  for  license  to  cover 
changes  in  facilities. 

KDAV  Lubbock,  Tex.— Western  Bcstg  Co.  Re- 
turned application  for  assignment  of  license  to 
David  P.  Pinkston.  Lerov  Elmore  and  David  R. 
Worley  d/b  as  KDAV  Ltd. 

KGDN  Edmonds,  Wash. — King's  Inc.  Returned 
application  for  mod.  of  CP  change  name  to 
Garden  of  the  King  Enterprises  Inc. 

September  22  Decisions 

BROADCAST  ACTIONS 

The  Commission  en  banc,'  by  Commissioners 
Hyde  (Chairman),  Hennock,  Bartley,  Doerfer 
and  Lee,  took  the  following  actions: 

Granted  Extension 
WOSA    Wausau,    Wis.  —  Alvin    E.  O'Konski. 

Granted  extension  of  time  to  Dec.  31,  1954,  to 
operate  from  present  studios  in  Merrill,  Wis., 
pending  completion  of  main  studios  in  Wausau. 

Application  Returned 

The  Commission  returned  application  for  re- 
newal of  license  of  WOOD-TV  Grand  Rapids. 
Mich.,  on  ch.  8.  because  station  is  not  now  li- 
censed on  that  channel  but  is  oprating  on  same 
with  STA  (having  moved  from  ch.  7  to  8  pur- 
suant to  show-cause  order)  and  is  subject  to 
issuance  of  new  license  upon  completion  of  au- 
thorized construction  on  ch.  8. 

Renewal  of  License 

The  following  stations  were  granted  renewal 
of  licenses  for  the  regular  period:  WGHF-FM 
New  York  City;  KSMN  Mason  City,  Iowa; 
KUOW-FM  Seattle.  Wash.;  WACH  Newport 
News,  Va.;  WDON  Wheaton,  Md.;  WDVA  Dan- 
ville, Va.;   WGMS  and  WGMS-FM  Washington, 


D.  C;  WHAW  Weston,  W.  Va.:  WHLF  (and  aux.), 
So.  Boston,  Va.;  WHLL  Wheeling,  W.  Va.; 
WHTN-AM-FM  Huntington,  W.  Va.;  WINA 
Charlottesville,  Va.;  WINC  Winchester,  Va.; 
WITH,  WITH-FM  Baltimore,  Md.;  WJEJ  & 
WJEJ-FM  Hagerstown,  Md.;  WJLS  &  WJLS-FM 
Beckley.  W.  Va.;  WJNA  Orange,  Va.;  WJWS 
South  Hill,  Va.;  WKLV  Blackstone,  Va.;  WKNA 
&  WKNA-FM  Charleston,  W.  Va.:  WKEY  Cov- 
ington, Va.:  WKOY  Bluefield,  W.  Va.;  WKWK 
&  WKWK-FM  Wheeling,  W.  Va.;  WKYR  Key- 
ser,  W.  Va.:  WLEE  &  WLEE-FM  Richmond.  Va.: 
WLOG  &  WLOG-FM  Logan,  W.  Va.;  WMOD 
Moundsville,  W.  Va.;  WMON  Montgomery,  W. 
Va.;  WUST  &  WUST-FM  Bethesda,  Md.;  WCOD 
Richmond,  Va.;  WRFL  Winchester,  Va.:  WRVB 
Richmond.  Va.;  WRVC  Norfolk,  Va.;  WTOP-FM 
Washington.  D.  C;  WBJC  Baltimore,  Md.; 
WSLS-FM  Roanoke,  Va. 

Application  Returned 
Providence,  R.  I. — E.  Anthony   &   Sons.  Re- 
turned resubmitted  application  for  new  tv  sta- 
tion on  ch.  12  since  facility  is  no  longer  avail- 
able there.   Action  of  Sept.  22. 

September  22  Applications 

ACCEPTED   FOR  FILING 
License  for  CP 

KSEW  Sitka,  Alaska— Voice  of  Sheldon  Jackson 
Inc.  License  to  cover  CP  new  am  station. 

WLAK  Lakeland.  Fla.— Lakeland  Bcstg.  Corp. 
License  to  cover  CP  change  daytime  power. 

WEAS  Decatur,  Ga.-WEAS  Inc.  License  to 
cover  CP  change  facilities  of  existing  station. 

KTLD  Tallulah,  La.— Howard  E.  Griffith.  Li- 
cense to  cover  CP  new  am  station. 

WOKJ  Jackson,  Miss.— Dixieland  Bcstg.  Co. 
License  to  cover  CP  new  am  station. 

WOKE  Oak  Ridge,  Tenn.— Air  Mart  Corp.  Li- 
cense to  cover  CP  changes  in  facilities  existing 
am  station. 

WINA  Charlottesville,  Va.  —  Charlottesville 
Bcstg.  Corp.  License  to  cover  CP  changes  in  fa- 
cilities existing  am  station. 

Modification  of  CP 

WJDW  (TV)  Boston — J.  D.  Wrather  Jr.  Mod. 
CP  new  commercial  tv  station  for  extension  of 
completion  date  from  10-12-54  to  unspecified  date. 
License  Renewal 

Following  stations  filed  applications  for  license 
renewal:  KABC-TV  Los  Angeles;  KHJ-TV  Los 
Angeles;  KTTV  (TV)  Los  Angeles;  KTLA  (TV) 
Los  Angeles;  KFMB-TV  San  Diego.  KRON-TV 
San  Francisco;  KPIX  (TV)  San  Francisco. 

APPLICATION  RETURNED 

WBCR  Christiansburg,  Va. — Vernon  H.  Baker 
tr/as  Montgomery  Bcstg.  Co.  Returned  applica- 
tion for  assignment  of  CP  to  Montgomery  Bcstg. 
Co. 

September  21  Decisions 

BROADCAST  ACTIONS 

The  Commission,  by  the  Broadcast  Bureau,  took 
the  following  actions  on  the  dates  shown: 
Actions  of  Sept.  17 
WLBK  DeKalb,  111.— DeKalb  Radio  Studios  Inc. 

Granted  authority  to  operate  trans,  by  remote 
control. 

The  following  were  granted  mod.  of  CPs  for 
extension  of  completion  dates  as  shown:  WCHS- 
TV  Charleston,  W.  Va.,  to  4-11-55;  KGEO-TV 
Enid,  Okla..  to  4-13-55;  WPTV  (TV)  Ashland,  Ky., 
to  4-13-55:  WMGT  (TV)  Adams,  Mass.,  to  4-15-55; 
KCRG  (TV)  Cedar  Rapids,  Iowa,  to  4-12-55; 
WBKB  (TV)  Chicago,  111.,  to  4-16-55:  KBOI  (TV) 
Meridian,  Idaho,  to  4-13-55;  WISH  Indianapolis, 
Ind.,  to  3-20-55;  WAEL  Mayaguez,  P.  R.,  to  12-31- 
54. 

Actions  of  Sept.  16 

The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control:  KSLO 
Opelousas,  La.:  KSEI-AM-FM,  Pocatello,  Idaho; 
WLFA  Lafayette.  Ga.;  KVFD  Fort  Dodge,  Iowa; 
WTCM  Traverse  City,  Mich.;  WKAN  Kankakee, 
111.;  WRAL-FM  Raleigh,  N.  C;  WAPX  Mont- 
gomery, Ala. 

The  following  were  granted  mod.  of  CPs  for 
extension  of  completion  dates  as  shown:  WUNC- 
TV  Chapel  Hill.  N.  C.  to  4-6-55;  WJMR-TV  New 
Orleans,  La.,  to  4-1-55;  WLTV  (TV)  Wheeling, 
W.  Va.,  to  3-11-55;  WFIE  (TV)  Evansville,  Ind., 
to  4-10-55:  KERO-TV  Bakersfield,  Calif.,  to  4-5-55. 
Actions  of  Sept.  15 

KGUL-TV  Galveston,  Tex.  —  Gulf  Tv  Co. 
Granted  license  for  tv  broadcast  station;  ERP: 
vis.  224  kw,  aur.  120  kw;  ant.  550  ft.  (BLCT-189). 

The  following  were  granted  mod.  of  CPs  for 
extension  of  completion  dates  as  shown:  WMFD- 
TV  Wilmington,  N.  C,  to  3-29-55;  WDEF-TV 
Chattanooga.  Tenn.,  to  3-28-55;  WISH-TV  Indian- 
apolis, Ind.,  to  3-28-55;  WRAY-TV  Princeton,  Ind., 
to  3-11-55;  WTSK-TV  Knoxville.  Tenn.,  to  3-25- 
55:  WAPA-TV  San  Juan,  P.R.,  to  4-12-55;  KTVU 
(TV)  Stockton,  Calif.,  to  4-7-55;  WTLE  (TV) 
Evanston,  111.,  to  4-12-55;  KGDN  Edmonds,  Wash., 
to  12-17-54;  WCAU-FM  Philadelphia,  Pa.,  to  10-6- 
54. 

Actions  of  Sept.  14 
The  following  stations  were  granted  authority 
to  operate  transmitters  by  remote  control:  WSSB 
Durham,  N.  C;  KAPB  Marksville,  La. 

(Continued  on  page  113) 


iiiiiiii»tiiii»»ii<iiiiiiiiiiiii«iiiniinimaiiinniinniiiyiiiniiiiiiiiin»i 

Southwest  AM  &  VIII 
$225,000.00 

Controlling  interest  in  highly  profitable  property.  Suf- 
ficient working  capital  already  provided.  Valuable  fixed 
asset  position.    Possible  to  finance  one  half. 

Appraisals    •    Negotiations    •  Financing 
BLACKBURN  -  HAMILTON  COMPANY 

RADIO-TV-NEWSPAPER  BROKERS 

WASHINGTON,  D.  C.                             CHICAGO  SAN  FRANCISCO 

Washington  Bldg.                           Tribune  Tower  235  Montgomery  St. 

Sterling  3-4341-2                          Delaware  7-2755-6  Exbrook  2-5671-2 


Page  106    •    September  27,  1954 


Broadcasting    •  Telecasting 


PROFESSIONAL  CARDS 


JANSKY  &  BAILEY  INC. 

» »cutive  Offices 

1735  De  Sales  St.,  N.  W. 
.1  fices  and  Laboratories 

1339  Wisconsin  Ave.,  N.  W. 
Vashington,  D.  C.         ADams  4-2414 
Member  AFCCB  * 


Commercial  Radio  Equip.  Co. 

Everett  L.  Dillard,  Gen.  Mgr. 
INTERNATIONAL  BLDG.       Dl.  7-1319 

WASHINGTON,  D.  C. 
.  O.  BOX  7037  JACKSON  5302 

KANSAS  CITY,  MO. 

Member  AFCCE  * 


JAMES  C.  McNARY 

Consulting  Engineer 
National  Press  Bldg.,  Wash.  4,  D.  C. 
Telephone  District  7-1205 
Member  AFCCE  • 


A.  D.  RING  &  ASSOCIATES 

30  Years'  Experience  in  Radio 
Engineering 
Pennsylvania  Bldg.       Republic  7-2347 
WASHINGTON  4,  D.  C. 

Member  AFCCE  • 


— Established  1926 — 
PAUL  GODLEY  CO. 

Upper  Montclair,  N.  J.  MO.  3-3000 
Laboratories  Great  Notch,  N.  J. 

Member  AFCCE* 


GAUTNEY  &  JONES 

CONSULTING  RADIO  ENGINEERS 
1052  Warner  Bldg.      National  8-7757 
Washington  4,  D.  C. 

Member  AFCCE  * 


GEORGE  C.  DAVIS 

501-514  Munsey  Bldg.  STerllng  3-4111 
Washington  4,  D.  C. 

Member  AFCCE  * 


Craven,  Lohnes  &  Culvor 

MUNSEY  BUILDING    DISTRICT  7-Mlf 
WASHINGTON  4,  D.  C. 

Member  AFCCE* 


FRANK  H.  MelNTOSH 

CONSULTING  RADIO  ENGINEER 
1216  WYATT  BLDG 
WASHINGTON,  D.  C. 
Metropolitan  8-4477 

Member  AFCCE  * 


KEAR  &  KENNEDY 

102  18th  St.,  N.  W.    Hudson  3-9000 
WASHINGTON  6,  D.  C. 

Member  AFCCE  * 


RUSSELL  P.  MAY 

711  14th  St.,  N.  W.  Sheraton  Bldg. 

Washington  5,  D.  C.  REpublic  7-3984 

Member  AFCCE  * 


A.  EARL  CULLUM,  JR. 

CONSULTING  RADIO  ENGINEERS 
HIGHLAND  PARK  VILLAGE 
DALLAS  5,  TEXAS 

JUSTIN  6108 

Member  AFCCE  * 


WELDON  &  CARR 

Consulting 

Radio  &  Television 
Engineers 

Washington  6,  D.  C.  Dallas,  Texas 

1001  Conn.  Ave.       4212  S.  Buckner  Blvd. 
Member  AFCCB  * 


GUY  C.  HUTCHESON 

P.  O.  Box  32  AR.  4-8721 

1100  W.  Abram 
ARLINGTON,  TEXAS 


PAGE,  CREUTZ, 
GARRISON  &  WALDSCHMITT 

CONSULTING  ENGINEERS 

710  14th  St.,  N.  W.       Executive  3-5676 
Washington  5,  D.  C. 

Member  AFCCE  * 


ROBERT  M.  SILLIMAN 

John  A.  Moffet — Associate 
1405  G  St.,  N.  W. 

Republic  7-6646 
Washington  5,  D.  C. 

Member  AFCCE  * 


LYNNE  C.  SMEBY 

"Registered  Professional  Engineer" 

ill  G  St.,  N.  W.  EX  3-8073 

WASHINGTON  5,  D.  C. 


GEORGE  P.  ADAIR 

Consulting  Radio  Engineers 

Quarter  Century  Professional  Experience 
Radio-Television- 
Electronics-Communi  cations 

1610  Eye  St.,  N.  W.,  Wash.  6,  D.  C. 
Executive  S-ltSO — Executive  S-SBSl 
(Nights-holidays,  Lockwood  6-1819) 
Member  AFCCE* 


WALTER  F.  KEAN 

AM-TV  BROADCAST  ALLOCATION 

FCC  &  FIELD  ENGINEERING 
1  Riverside  Road — Riverside  7-2153 
Riverside,  III. 
(A  Chicago  suburb) 


WILLIAM  E.  BENNS,  JR. 
Consulting  Radio  Engineer 

3738  Kanawha  St.,  N.  W.,  Wash.,  D.  C. 
Phone  EMerson  2-8071 
Box  2468,  Birmingham,  Ala. 
Phone  6-2924 

Member  AFCCE  * 


ROBERT  L.  HAMMETT 

CONSULTING  RADIO  ENGINEER 

821  MARKET  STREET 
SAN  FRANCISCO  3,  CALIFORNIA 
SUTTER  1-7545 


JOHN  B.  HEFFELFINGER 

815  E.  83rd  St.  Hiland  7010 

KANSAS  CITY,  MISSOURI 


Vandivere, 
Cohen  &  Wearn 

Consulting  Electronic  Engineers 
612  Evans  Bldg.  NA.  8-2698 

1420  New  York  Ave.,  N.  W. 
Washington  5,  D.  C. 


CARL  E.  SMITH 

CONSULTING  RADIO  ENGINEERS 
4900  Euclid  Avenue 
Cleveland  3,  Ohio 
HEnderson  2-3177 

Member  AFCCE  * 


LOWELL  R.  WRIGHT 

Aeronautical  Consultant 

serving  the  radio  &  tv  industry 
on  aeronautical   problems  created 

by  antenna  towers 
Munsey  Bldg.,  Wash.  4,  D.  C. 
District  7-2009 
(nights-holidays  telephone 
  Herndon,  Va.  114) 


J.  G.  ROUNTREE,  JR. 

4515  Prentice  Street 
EMerson  3266 
Dallas  6,  Texas 


IF  YOU 
DESIRE  TO  JOIN 
THESE  ENGINEERS 

in  Professional  card  advertising 

contact 

Broadcasting  9  Telecasting 

1735  DeSales  St.,  N.  W.,  Wash.  6,  D.  C. 


SERVICE  DIRECTORY 


Custom-Built  Equipment 
U.  S.  RECORDING  CO. 

1121  Vermont  Ave.,  Wash.  5,  D.  C. 
Lincoln  3-2705 


COMMERCIAL  RADIO 
MONITORING  COMPANY 

MOBILE  FREQUENCY  MEASUREMENT 
SERVICE  FOR  FM  &  TV 

Engineer  on  duty  all  night  every  night 
JACKSON  5302 
P.  O.  Box  7037         Kansas  City,  Mo. 


SPOT  YOUR  FIRM'S  NAME  HERE, 
To  Be  Seen  by  75,956*  Readers 
—among  them,  the  decision-making 
station  owners  and  managers,  chief 
engineers  and  technicians — applicants 
for  am,  fm,  tv  and  facsimile  facilities. 
*  1953  ARB  Projected  Readership  Survey 


TO  ADVERTISE  IN  THE 

SERVICE  DIRECTORY 

Contact 

BROADCASTING  •  TELECASTING 
1735  DESALES  ST.,  N.W.,  WASH.  6,  D.  C 


Broadcasting 


Telecasting 


September  27,  1954    •    Page  107 


CLASSIFIED  ADVERTISEMENTS 

Payable  in  advance.   Checks  and  money  orders  only. 
Deadline:   Undisplayed — Monday  preceding  publication  date.  Display — Tuesday 
preceding  publication  date. 

Situations  Wanted  20tf  per  word — $2.00  minimum  •  Help  Wanted  25#  per  word — 

$2.00  minimum. 

All  other  classifications  30^  per  word — $U.OO  minimum  •  Display  ads  $15.00  per  inch 
No  charge  for  blind  box  number.    Send  box  replies  to 
Broadcasting  •  Telecasting,  1735  DeSales  St.  N.  W.,  Washington  6,  D.  C. 

Applicants  :  If  transcriptions  or  bulk  packages  submitted,  $1.00  charge  for  mailing  (Forward  remittance 
separately,  please).  All  transcriptions,  photos,  etc.,  sent  to  box  numbers  are  sent  at  owner's  risk.  Bboadcast- 
inq  •  Telecasting  expressly  repudiates  any  liability  or  responsibility  for  their  custody  or  return. 


Help  Wanted  Help  Wanted— (Cont'd) 


Salesmen 


Excellent  financial,  lifetime  opportunity  for  hard- 
hitting successful  salesmen  for  Boston,  Detroit, 
Chicago  and  Pittsburgh  areas.  Travel  expenses, 
salary  and  liberal  commission.   Box  999D,  B-T. 


Florida:  Salesman.  Fulltime  independent.  Fine 
opportunity  for  energetic  worker.  Box  655E,  B-T. 


Established  network  station  needs  commercial 
man  •  for  expanded  sales  program.  Good  town. 
Money  making  station.  Apply  by  letter  only, 
giving  biographical  sketch,  experience  and  refer- 
ence. Box  660E,  B-T. 


Texas  station  needs  additional  salesman.  Straight 
salary  plus  commission  and  car  allowance.  Ex- 
cellent opportunity  for  man  formerly  P.D.  or 
announcer  who  wants  to  earn  more  money.  Box 
730E,  B-T. 


Representatives  needed  all  regions  to  sell  tape 
syndicated  features  on  commission  basis.  Box 
748E,  B-T. 


Local  salesman — $400.00  a  month  draw  against 
20%  on  local  and  5%  on  locally-inspired  national. 
5000  watt  network  affiliate  in  metropolitan  Iowa 
city.  Hard  sell  can  produce  excellent  income. 
Box  755E,  B-T. 


Experienced  salesman-announcer  for  lkw  south- 
ern independent.  Prefer  southerner  who  is  look- 
ing for  permanent  position  in  a  one  station  mar- 
ket.  Send  complete  details  to  Box  760E,  B-T. 


Experienced  salesman  for  southern  kilowatt  day- 
time independent  in  single  station  market.  Good 
salary-commission  to  a  man  who  can  take  com- 
plete charge  of  commercial  department.  Send 
complete  details  to  Box  761E,  B-T. 


If  you  can  announce  and  sell  radio  advertising, 
if  you  love  money  more  than  beautiful  studios, 
if  you  are  sober  and  are  willing  to  work  hard, 
you  should  answer  this  ad  and  tell  all  about 
yourself.  You  can  earn  from  one  hundred  to 
one  hundred  and  fifty  per  week  working  at  my 
little  radio  station.   Box  766E,  B-T. 


Lifetime  opportunity — growing  midwest  MUZAK 
franchise  needs  top  salesman.  No  investment  but 
persistence  required.  Box  767E,  B-T. 


Wanted,  experienced  salesman  who  is  interested 
in  permanent,  good  paying  position.  Must  have 
proven  record  and  ideas.  Good  working  condi- 
tions in  small  southwestern  city.  No  high  pres- 
sure selling.  Station  planning  extensive  expan- 
sion. Send  full  information  and  references  first 
letter.   Box  794E,  B-T. 

If  you  can  sell  radio  time,  and  have  a  good  char- 
acter, we  have  an  excellent  permanent  position 
for  you.  Liberal  commissions  with  guaranteed 
draw.  Prefer  man  from  southwest.  No  drifters 
please!  We  want  permanent  man.  Income  un- 
limited for  right  person.  Kay  Fancher,  Com- 
mercial Manager,  KPDN,  Pampa,  Texas.  Phone 
4-7461. 


We  need  two  top-flight  men  to  sell  radio.  Prefer 
radio  background.  Earnings  unlimited.  Good 
salary.  Extra  large  commissions.  WAFB  Radio, 
sister  station  of  WAFB-TV.  If  interested  contact 
us  immediately.  Ron  Litteral,  WAFB  Radio, 
Baton  Rouge,  La. 


Wanted:  Experienced  salesman  for  new  day  timer 
in  top  market.  Must  be  experienced,  sober  and 
reliable.  Excellent  proposition  for  hard  working 
family  man  that  wants  to  work  and  live  in  fine 
city.  Contact  John  C.  Greene,  Radio  Station 
WSRC,  Durham,  North  Carolina. 


Experienced  top-flight  immediately.  Must  want 
to  earn  at  least  $10,000,  live  in  exceptionally 
wealthy  small  college  town.  Permanent.  You 
probably  have  now  reached  your  limit  and  your 
employer  will  regret  losing  you.  New  station. 
WWBG,  Bowling  Green,  Ohio.  Phone  3-1334. 


Announcers 


1st  combo,  salesmen  and  announcers.  Indiana. 
Box  458E,  B-T. 


Florida:  Staff  announcer-DJ  who  can  specialize 
as  hillbilly  DJ.  Chance  to  sell  on  your  show. 
Send  tape  and  resume.    Box  623E,  B-T. 


We  are  one  of  the  quality  stations  in  the  mid- 
west. We  are  looking  for  a  top  staff  announcer 
who  can  offer  the  following  in  return  for  excel- 
lent salary  and  working  conditions:  Commercials, 
news  and  mature  disc  jockey  presentation.  Fur- 
nish resume,  tape  and  picture.  Box  659E,  B-T. 


Steady  announcer  with  control  board  experience. 
Strong  on  news  and  music.  Established  Michigan 
net-affiliate.  Box  664E,  B-T. 


DJ,  strong  on  rhythm  in  blues  and  selling  own 
program.  Established  program  and  station.  New 
York  State.    Box  678E,  B-T. 


The  man  we  are  looking  for  is  better  than  the 
average  disc  jockey,  now  working  in  a  small 
market.  He  is  original  in  thought,  has  new  ideas, 
looking  for  larger  market  with  unlimited  oppor- 
tunities. He  has  at  least  five  years  experience 
as  a  disc  jockey,  and  wants  to  work  in  a  metro- 
politan southeastern  market.  Send  photo,  tape  or 
disc,  complete  resume  and  references  first  letter 
to  Box  702E,  B-T. 


Virginia  kw  wants  staff  announcer.  Prefer  south- 
easterner.  Drifters  need  not  apply.  Start  $1.25 
hr.  Future  depends  on  ability.  Send  tape,  photo, 
resume  to  Box  733E,  B-T. 


Opening,  wide-awake  morning  announcer,  small 
Alabama  station.  $70.00  start  for  right  man.  Must 
keep  it  fresh.   Box  763E,  B-T. 


$75  to  start  for  good,  versatile  announcer  with 
show-wise,  good  frequency  midwest  independent. 
Send  photo  and  details,  will  ask  for  audition. 
Box  768E,  B-T. 


Experienced  announcer  with  first  phone.  Excel- 
lent paying  opening  immediately.  Engineering 
ability  unnecessary.  Rush  tape  and  background. 
Box  806E,  B-T. 


Excellent  opportunity  for  experienced  announc- 
er-salesman from  middlewest  or  west  for  farm- 
ranch  area.  Contact  KCNI,  Broken  Bow,  Ne- 
braska. 


Experienced  announcer  with  sportscasting  spe- 
cialty WCEN,  Mt.  Pleasant,  Michigan. 


Announcer-control  board  operator  for  WGNY, 
Newburgh,  N.  Y.  Auditions  will  be  held  at  161 
Broadway,  Newburgh,  October  7  and  8.  If  you 
have  not  had  two  years'  commercial  experience, 
do  not  apply.  Salary  attractive  and  dependent 
on  your  capabilities.  Please  bring  written  resume 
of  experience  and  list  of  references.  No  tapes. 


Top  morning  man  for  5  kw  regional,  in  west 
Michigan.  Send  tape,  resume  and  minimum  sal- 
ary to  John  Hunter,  WKNK,  Muskegon,  Michigan. 
All  replies  answered,  tapes  will  be  returned. 


Combination  announcer  -  engineer  needed  by 
Florida  newspaper-owned  station.  Must  have  1st 
class  ticket,  however  announcing  ability  most 
important.  Submit  background,  tapes  and  min- 
imum acceptable  salary  to  Jerry  Stone,  WNDB, 
Daytona  Beach,  Florida. 


Expanding  organization,  makes  opportunity  for 
combination  announcer-engineer  (first  phone)  to 
join  growing  5  kw  regional  in  west  Michigan. 
Send  tape  and  resume  to  John  Hunter,  WKNK, 
Muskegon,  Michigan. 


Announcer — operator,  first  phone.  Preferably 
capable  sports,  emphasis  announcing  all  consider 
for  vacancy.  Michigan  5  kilowatt  independent. 
WTVB,  Box  32,  Coldwater,  Michigan. 


If  you  have  first  class,  see  Technical  WWBG. 


Technical 


Chief  engineer  for  N.  C.  daytimer  with  remote 
control.  Want  settled  experienced  man  who  will 
maintain  equipment.  Some  announcing  ability 
preferred  for  relief  work  but  not  absolutely  nec- 
essary. Good  position  for  second  engineer  who 
wants  to  move  up.   Apply  Box  777E,  B-T. 


Wanted,  chief  engineer  and  announcer,  1000 
watt  Gates  equipped,  daytime  station.  Re- 
mote control  operated.  Must  be  qualified  to 
maintain  equipment.  Good  salary  and  bright 
future  for  right  man  who  wants  to  settle  down. 
Apply   KJIM,   Box   2673   Beaumont,  Texas. 


Help  Wanted— (Cont'd) 


Needed  October  1,  chief  engineer  who  can  an- 
nounce. Send  letter  and  tape  to  Radio  Station 
KMHT,  Marshall,  Texas. 


Wanted: ,  Engineer-announcer,  permanent  posi- 
tion, no  floaters,  best  of  working  conditions,  start 
$56.00  for  40  hours.  Send  tape,  KPOW,  Powell, 
Wyoming. 


First  phone  operator.  Immediate  opening.  Give 
full  particulars  first  letter.  WASA,  Havre  de 
Grace,  Maryland. 


Chief  engineer-announcer.  Gospel  daytime  sta- 
tion. Call  or  write,  Fred  Staples,  WCRE,  Cheraw, 
South  Carolina. 


Assistant  chief  engineer  .  .  .  advancement  to  chief 
in  near  future.  Responsible  position  for  a  re- 
sponsible, capable  engineer.  Send  resume  of  ex- 
perience and  references  to  John  L.  Hunter, 
WKNK,  5  kw  regional,  Muskegon,  Michigan. 


Engineer,  first  ticket,  immediately  to  supplement 
new  daytime  station.  Must  have  announcing 
ability  and  prefer  this  to  engineering.  Per- 
manent. Housing.  To  right  man  an  exceptional 
opportunity.  WWBG,  Bowling  Green,  Ohio. 
Phone  3-1334. 


Production-Programming,  Others 


Newsman,  some  experience,  radio  or  newspaper. 
Eastern  station,  strong  on  local  coverage,  no 
announcing.  Box  661E,  B-T. 


Livewire  program  director  wanted  for  NBC  af- 
filiate in  northwest.  Good  market,  station  paying 
better  than  average  salary.  Send  tape,  experi- 
ence, photo  to  Box  681E,  B-T. 


Television 


Managerial 


Uhf  permittee  in  large  midw^estern  market  re- 
quires services  of  general  manager,  commercial 
manager  and  program  director.  Replies  held  in 
strictest  confidence.  Please  list  experience  and 
compensation  desired.  Station  to  be  on  air  in  six 
to  eight  months.   Box  779E,  B-T. 


Salesmen 


Splendid  opportunity  for  aggressive,  experienced 
tv  salesman;  midwest  metropolitan  market.  In 
answer  include  experience,  income  required,  and 
availability.    Box  816E.  B-T. 


We  need  two  top-flight  men  to  sell  television. 
Prefer  radio  or  television  background.  Earning 
will  be  unlimited  with  good  salary  and  extra 
liberal  commissions.  Successful  four  network 
station  with  strong  local  programming  market 
area,  350,000.  If  interested,  contact  us  immediate- 
ly. Ron  Litteral,  WAFB-TV,  Baton  Rouge,  La. 


Announcer 


Tv  announcer  must  be  able  to  sell.  Forward 
tape,  references  and  background.  Good  propo- 
sition for  right  man.   Box  785E,  B-T. 


Technical 


Opening  for  experienced,  first  class,  tv  transmit- 
ter, operating  and  maintenance  engineer — vhf 
station.    Address  Box  710E,  B-T. 


Midwest  100,000  watt  pioneer  tv  station  wants 
experienced  engineer  with  first  phone.  Up  to  $350 
per  month  to  start  depending  on  experience. 
Wage  contract  with  graduated  increases.  Send 
photo — employment  history — references.  Box 
713E,  B-T. 


Experienced  engineer  in  audio  and  video  studio 
maintenance.   Box  754E,  B-T. 


Tv  technician  for  community  antenna  system 
Durango,  Colorado.  Send  experience,  salary, 
photo.  Durango  TV  Net.,  2354  S.  Humbolt,  Den- 
ver, Colorado. 


Television  technician  for  Air  Force  tv  station  in 
Maine.  $4000  to  start.  Good  housing  and  recre- 
ational facilities  available.  Applicants  must  have 
good  maintenance  and  repair  background.  Ap- 
ply, Civilian  Personnel  Office,  Limestone  Air 
Force  Base,  Limestone,  Maine. 


Production-Programming,  Others 


Commercial  artist  position  available  with  vhf 
television  station.  Must  be  good,  versatile  artist. 
Send  art  work  samples  and  state  experience, 
age,  marital  status,  salary  expected.  Box  739E, 
B-T. 


Girl  Friday  who  can  handle  radio  traffic  and  copy 
department.  Also  chance  for  tv  work.  Send  ex- 
perience, samples,  photo  and  references.  Good 
deal  for  right  applicant.   Box  786E,  B-T. 


Situations  Wanted 


Situations  Wanted — (Cont'd) 


Situations  Wanted — (Cont'd) 


Managerial 


CM  would  like  chance  to  manage  south.  Can 
only  offer  man  who  thinks  radio.  Give  me 
security.  I'll  work  my  heart  out  for  you.  Reply 
to  Box  776E,  B'T.    Family  man,  age  37. 

Manager  available.  New  or  established  small 
station.  Excellent  record,  references.  Box  771E, 
B-T. 

A  business  getting  manager-sales  manager  would 
like  change  to  good  station.  Want  permanency 
minimum  guarantee,  hundred  weekly  and  com- 
mission. Seventeen  years  selling.  Sober,  reli- 
able. Box  788E,  B'T. 

Hard  working  station  manager  desires  position 
in  southeast.  Can  handle  management  and  sales 
in  small  market.  Best  references.  Box  791E,  B'T. 

General  manager — 15  years  experience,  all  phases 
radio.  Successful.  Desires  permanent  managerial 
position  in  growing  market.  Phone,  wire  or 
write:  W.  Wallace  Robinson,  315  E.  Monroe 
Avenue,  Alexandria,  Virginia.    Overlook  3-4668. 


Announcing  or  staff,  or  both.  Thorough  profes- 
sional and  academic  background  theatre,  music, 
arts.  Radio-tv  training  NBC,  Julliard,  American 
Academy,  Columbia  Theatre  Wing.  Member 
AFTRA,  AEA,  AGMA,  AGVA.  B.A.  (lit.),  M.A. 
(music,  art).  Partial  PhD.  Combat  veteran, 
single.  Seven  languages.  Direct,  conduct,  an- 
nounce, act,  sing,  MC;  continuity,  copy,  com- 
mercial art,  layout;  news,  classical  DJ.  Box 
782E,  B-T. 

Announcer,  clever  deejay,  strong  news,  smooth 
commercials.  Some  experience.  Single,  veteran, 
travel  anywhere,  tape,  resume.    Box  783E,  B'T. 


Salesman 


Announcer,  strong  news,  music,  commercials. 
Presently  employed,  sales  experience.  Veteran, 
single,  will  travel,  tape,  resume.  Box  784E,  B-T. 

Experienced  staff,  play-by-play,  DJ,  seeks  per- 
manency with  fulltime  midwest  independent 
Married.    Box  787E,  B-T. 

Experienced  announcer,  excellent  news,  com- 
mercials. DJ.  Information  on  request.  East  or 
south.  Box  793E,  B-T. 


Announcers-writers,  thoroughly  trained  all  phases 
by  top  professionals.  Midwestern  Broadcasting 
School,  228  S.  Wabash  Ave.,  Chicago  4,  111. 
Wabash  2-0712. 

Announcer-girl  Friday.  Prefer  small  station. 
Tape,  resume,  available.  Lucille  Schaller,  5016 
N.  Winthrop,  Chicago. 

Everyone  needs  that  first  break.  I'm  looking  for 
mine.  Tape,  info,  Jimmy  Whipkey,  338  Charles, 
Warren,  Ohio.  Phone  4-6545. 

Announcer,  writers,  producers,  familiar  with 
sports,  music,  news;  trained  in  all  phases  broad- 
casting. Available  now.  National  Academy  of 
Broadcasting,  3338  16th  Street,  N.W.,  Washington, 
D.  C. 

Technical 

Engineer — first  phone  license.  Technical  school 
graduate.  2V2  years  experience  transmitter,  in- 
cluding uhf.    Box  736E,  B-T. 

Engineer,  first  class  ticket.  Ambitious,  excellent 
references.  Progressive  station  anywhere.  Box 
746E,  B-T. 


Missourian,  employed,  six  years  experience  sell- 
ing, programming,  copywriting,  announcing  on 
local  station.  Box  781E,  B'T. 


Salesman-morning  man  desires  job  in  southeast. 
Can  sell  on  and  off  the  air.  Box  792E,  B-T. 


Need  a  good  salesman,  radio-tv?  Four  years  ex- 
perience. Excellent  sales  record,  best  references. 
Stable  operation  only.    Box  801E,  B-T. 


Young  man  seeks  real  sales  opportunity.  Ex- 
perienced in  radio  and  television.  Solid  selling. 
Relocate  in  any  area.   Box  815E,  B'T. 


Announcers 


Announcer,  combo,  newscaster,  DJ,  can  write 
good  copy.  Available  imediately.  Box  563E, 
B«T. 


Announcer,  29 — 8  years  experience,  two  as  pro- 
gram director  with  extensive  writing  background 
and  limited  sales  experience  wishes  to  locate 
with  sound  and  progressive  station.  College  grad. 
—family  man-.  Box  665E,  B'T. 


No  beginner.  Seven  years  experience  major 
conference  basketball — all  sports.  Can  combine 
as  PD  or  sales  promotion.  Top  references.  Box 
695E,  B'T. 


Experienced  staffman.  Newsman,  DJ.  Good  voice. 
First  phone.    Negro.    Box  719E,  B-T. 


News,  commercial,  DJ,  recent  broadcasting  school 
graduate,  veteran,  college,  locate  anywhere.  Box 
731E,  B-T. 


Attention  small  stations — voice  of  the  golden 
throat— available  now.    Box  735E,  B'T. 


Announcer — versatile,  experienced  in  all  phases, 
DJ.  Preferred.  Want  to  stay  in  Michigan  or  sur- 
rounding states.    Box  740E,  B-T. 


Announcer.  Five  years  experience  news,  DJ. 
Capable.  Finest  references.  College  graduate. 
Box  744E,  B'T. 


Baseball  1955.  Top-flight  sportscaster  did  major 
league  re-creations  play-by-play,  available.  Box 
745E,  B'T. 


First  phone.  Want  announcing  or  engineering 
position.  Prefer  West  Coast.   Box  747E,  B-T. 


Announcer,  experienced,  radio-tv;  NBC  trained; 
Columbia  graduate;  married.   Box  749E,  B'T. 


Announcer,  newscaster,  staff,  DJ,  sports.  Ver- 
satile and  dependable.  Definitely  experienced. 
Box  751E,  B'T. 


Announcer-DJ,  21,  draft  exempt,  single,  college 
grad.,  energetic,  ambitious.  Experience:  Tape 
and  disc  recording,  board,  continuity,  sports, 
news.  3rd  class  ticket — prefers  midwest  location. 
Box  758E,  B'T. 


Top  tv-radio  announcer — news,  sports,  deejay. 
Good  man  seeking  good  position.  Box  765E, 
B'T. 


Announcer,  thoroughly  experienced,  news,  spe- 
cial events,  Michigan.  Desire  change.  Box  770E, 
B-T. 


Staff  announcer — recent  graduate.  Strong  on 
news,  DJ.   Can  relocate.   Box  775E,  B'T. 


Young,  ambitious,  Midwestern  graduate.  Staff 
announcer,  news,  DJ,  operate  console.  Travel 
tape.    Resume.    Box  796E,  B'T. 


Announcer-writer.  Midwestern  graduate.  Strong 
on  news,  commercials,  music.  Tape,  photo 
resume.    Will  travel.    Box  797E,  B«T 


Announcer— good  news  —  strong  sports  —  smooth 
platter  man— single— dependable.  Veteran— light 
experience — available  now.  Travel — tape — refer- 
ences.  Box  798E,  B'T. 


Graduate  from  SRT,  wishes  position  as  radio 
announcer.    Good  reference.    Box  799E,  B'T. 


Announcer  desires  position  with  radio-tv  station. 
Presently  employed  New  York  City  with  leading 
network  in  administrative  position.  Will  relo- 
cate. New  England  or  midwest  preferred.  Tape 
and  resume  available.   Box  803E,  B'T. 


Negro  announcer— DJ.  Tape,  references.  Trained 
voice.    Mr.  Rhythm  and  Blues.  Box  804E,  B'T. 


Announcer,  5  years  experience,  presently  em- 
ployed. Wants  to  move-up.  Prefer  station  in 
Virginia-North  Carolina  area.    Box  810E,  B-T. 


Our  program  director,  eight  years  experience, 
with  us  3V2  years,  desires  advancement  oppor- 
tunity as  PD-announcer,  contact:  Sam  Blessing, 
KMAN,  Manhattan,  Kansas. 


Sportscaster— deejay-staff.  Strong  play-by-play. 
Three  years  experience.  College  graduate,  vet- 
eran. Prefer  heavy  music-sports  station.  Tape, 
resume.  James  H.  Carrington,  228  Byrd,  Scotch 
Plains,  N.  J. 


Staff  announcer:  Light  experience — strong  on 
commercials — news — will  travel.  Victor  Davis, 
640  West  170  Street,  New  York,  N.  Y. 


College.  Graduate  of  Midwestern  Broadcasting 
School.  Experienced  in  board,  DJ,  news,  sports. 
Write  Ed  Day,  52  West  71st,  Chicago  21,  Illinois. 


Experienced  announcer.  Friendly  style.  Draft 
exempt,  car.  Charlie  Doll,  907  Clinton  Street, 
Hoboken,  New  Jersey. 


Announcer,  versatile,  strong  news,  commercials. 
Impersonations,  experience  light.  Reliable. 
Single  22,  veteran.  Tape  on  request.  Lee  Free- 
man, 557  Bushwick  Ave.,  Brooklyn  6,  N.  Y.  HY 
7-1650. 


Staff  announcer,  limited  experience.  Edward 
Hickey,  321  E.  43  Street,  New  York  City. 


Negro  staff  announcer — DJ.  Operate  console, 
write  copy,  continuity.  Tape,  photo,  resume  on 
request.  Columbus  Jenkins.  1802  W.  13th  Street, 
Chicago,  111.   Canal  6-4219. 


Available   immediately,  permanent  work  only. 

Announcer-newscaster,  experienced   all  phases. 

Married,  tape,  resume.  Walter  H.  Kalata,  Iron- 
wood,  Michigan.  1611. 


Staff  announcer,  news — sportscast,  friendly  DJ 
shows,  play-by-play  sports,  accent  on  future. 
Married,  will  settle,  can  travel.  Joe  Lynch,  195 
Elmwood  Drive,  Clifton,  N.  J.  Phone  MUlberry 
4-6941. 


Announcer,  veteran,  married,  strong  on  news, 
good  commercials,  DJ  personality.  Seeks  per- 
manent connection,  will  travel,  tapes  furnished 
on  request.  John  Mulderrig,  407  Woodbine  Street, 
Brooklyn,  New  York.  Phone  HE  3-8549. 


Six  years  of  am-fm  and  tv  experience.  Last  year 
installed  tv  station  as  chief.  Desire  relocation. 
Box  752E,  B-T. 


Engineer,  experienced.  Chief  maintenance,  re- 
mote, construction.   Box  764E,  B'T. 


Station  reorganization  makes  available  1st  class 
engineer-announcer,  presently  chief  2V2  years. 
Family  man  desiring  permanency.  Recommend 
highly.  WMFC,  Monroeville,  Alabama. 


Engineer  1st  class,  some  announcing,  desire  sta- 
tion in  small  town.  References.  Henry  L.  An- 
keny,  420  South  16,  Clarinda,  Iowa. 


First  phone,  second  telegraph,  ship  radar,  and 
ham.  Single,  34,  steady  and  conscientious  work- 
er. Have  car.  Edward  Johnson,  RFD  No.  1,  Box 
77,  Mass,  Michigan. 


First  phone,  5  years  am  experience,  seeks  per- 
manent employment.  Drennon  Kenny,  1708 
Lucile,  Wichita  Falls,  Texas.   Phone  3-8990. 


Production-Programming,  Others 


Newsman,  with  light  experience,  needs  job  in 
middle-west  or  west.  Experience  in  rewrite,  spe- 
cial events  and  news  delivery.  Married.  Prefer 
personal  interview.    Box  738E,  B'T. 


Re-enlistment  bonus  ain't  enough!  Program  di- 
rector, emcee,  announcer  for  regional  overseas 
Army  Radio  Network  must  relocate  in  January. 
Happily  married  to  broadcasting  for  six  years. 
Looking  for  a  new  love  that'll  last.  Am-tv  an- 
nounce, manage,  PD,  or  DJ.  Pre-service  metro- 
politan DJ  show  "Hoopered"  over  a  million  lis- 
teners, 300  letters  a  week.  Southern  California, 
upper  midwest  preferred.  Don't  drink,  smoke. 
Tape  and  resume  sent  pronto.  You'd  be  so  nice 
to  come  home  to!   Write  Box  762E,  B'T. 


Successful,  experienced  PD  seeks  executive  posi- 
tion, larger  station.  Best  references.  Box  772E, 
B'T. 


Program  director — 9  years  experience,  27,  B.A. 
degree.    Best  references.    Box  807E,  B'T. 


Available:  Recently  fired,  toothache  suffering" 
news  and  sports  director.  Box  809E,  B'T. 


Seek  position — copywriting  and  air-work.  Marie 
Garr,  425  Lester,  Leonia,  New  Jersey. 


Continuity  director  .  .  .  radio-tv.  Married  .  .  . 
travel  .  .  .  details.  P.  O.  Box  1616,  Ponca  City, 
Oklahoma. 


Television 


Managerial 


Commercial  manager — experienced  tv  account 
executive.  Strong  on  sales.  National  represent- 
ative background.  Family  man.  College  gradu- 
ate.   References.    Box  743E,  B'T. 


General  manager — commercial  manager.  Thor- 
oughly experienced  all  phases  uhf-vhf  tv  and 
radio.  Outstanding  background.  Local,  regional, 
national  experience.  Presently  employed  in 
above  capacity  with  major  market  tv  station. 
Brilliant  success  story.  Can  bring  experienced 
personnel.  Desire  permanent  location  with  stock 
proposition.  Willing  to  work  on  percentage  or 
salary  and  percentage.   Box  757E,  B«T. 


Situations  Wanted— (Cont'd) 


Situations  Wanted— (Cont'd) 


Wanted  to  Buy— (Cont'd) 


Qualified!  Twenty  years  successful  advertising 
and  managerial  experience— newspaper,  radio 
and  now  television.  Permanency  and  future  all 
important.  References  of  highest  character.  Full 
personal  and  business  history  plus  reason  for 
wanting  change.  Available  weekend  interview 
—ahem — at  your  expense.   Box  769E,  B'T. 


Salesmen 


Experienced  radio  and  tv  salesman  desires  lo- 
cating with  vhf  station.  Will  travel  anywhere 
for  the  right  opportunity.  Excellent  references. 
Good  solid  sales  record  .  .  .  both  in  radio  and 
tv.   Box  814E,  B'T. 


Announcers 


Experienced,  capable  tv  staff  announcer,  pres- 
ently employed.  Seeks  more  progressive  station. 
Photo,  tape,  resume  and  references,  available 
on  request.  Box  756E,  B'T. 


Production-Programming,  Others 


Producer-director,  currently  employed,  desires 
similar  position.  Experienced  all  phases  televi- 
sion production  and  announcing.  Young,  single 
and  ambitious.  Present  employers  best  refer- 
ences. Box  657E,  B-T. 


News  director,  young,  experienced  radio-televi- 
sion-film; currently  employed  by  large  station; 
excellent  references;  have  developed  original  and 
profitable  news-program  ideas.  All  details  on 
request.  Box  680E,  B'T. 


Experienced  cameraman  —  presently  employed. 
All  studio  operations.  Video,  audio,  lighting, 
floor  manager,  some  directing.  Desires  position 
— operations-production.   Box  750E,  B'T. 


Tv  program  director.  Ten  years  am-tv  experi- 
ence. Outstanding  qualifications  of  executive 
ability,  showmanship  and  know-how  to  direct 
all  phases  of  integrated  programming-production 
operations.  Radio:  Announcer,  DJ,  news  editor, 
program  director,  station  manager.  Television: 
Top  commercial  announcer,  air  personality, 
senior  producer-director  midwest  vhf.  Freelance 
writer,  current  series  for  national  exposure. 
College  education,  age  28,  family  man,  civic 
leader,  best  references.  Personal  interview  for 
sound,  progressive  tv  station  offering  real  oppor- 
tunity, permanent  position.   Box  753E,  B'T. 


DO  YOU  NEED 
COMPETENT  HELP? 

Is  there  a  TV  station  that  does  not  need 
additional  competent  help  ?  Not  accord- 
ing to  what  station  managers  tell  us.  So 
we  have  established  a  personnel  depart- 
ment to  help  out.  We  offer  you  qualified 
graduates  who  will  make  competent 
workers  in  any  of  the  following  fields: 


•  Announcers 

•  Writers 

•  Camera  Assistants 

•  Boom  Operators 

•  Floor  Directors 

•  Copy  Writers 

•  Film  Editors 

•  Salesmen 


Remember,  our  service  is  FREE.  We  are 
not  an  employment  agency.  We  simply 
supply  you  with  graduates  from  our 
school  who  have  been  screened  for  ability 
and  willingness  to  work.  Write  John 
Birrel,  Personnel  Director,  for  complete 
background  data. 

NORTHWEST  RADIO  &  TELEVISION  SCHOOL 

1221    N.W.  21st  Avenue 
Portland  9,  Oregon 



Got  CP?  Thoroughly  experienced  PD  put  two 
stations  on  air.  Can  do  same  for  you.  Box 
773E,  B'T. 


PD,  six  years  experience  radio-tv  seeking  super- 
visory position  (programming,  production,  con- 
tinuity) larger  station.  College  graduate.  Box 
774E,  B'T. 


Young  man,  college  graduate,  currently  associ- 
ated with  leading  tv  network  in  administrative 
position,  desires  affiliation  with  agency  tv-radio 
department  or  film  producing  company.  Ex- 
perience, production,  acting,  announcing.  Box 
802E,  B'T. 


Program-production  manager,  9  years  experi- 
ence, 27,  B.A.  degree.  Best  references.  Box 
808E,  B'T. 


Film  editor-director,  presently  employed  100  kw 
vhf,  forced  to  relocate  midwest  or  east  due  to 
family  commitments.  Directing  and  film  produc- 
tion experience.  Know-how  to  efficiently  yet 
economically  operate  your  film  department. 
Charles  Dely,  KCEN-TV,  Temple,  Texas. 


For  Sale 


Stations 


$30,000  down  to  handle  1000  watt  single  station 
midwest  independent.  A  dream  for  single  or 
partnership  operation.  I  earned  $30,000  last 
twelve  months  as  single  operator.  Even  greater 
potential  with  more  competent  salesmen.  Box 
716E,  B'T. 


Free  list  of  good  radio  and  tv  station  buys  now 
ready.  Jack  L.  Stoll  &  Associates,  4958  Melrose, 
Los  Angeles  29,  California. 


Radio  and  television  stations  bought  and  sold 
Theatre  Exchange.  Licensed  Brokers,  Portland 
22,  Oregon. 


Equipment  Etc. 


300  ft.  Blaw-Knox  H-40  heavy  duty  tv  tower. 
In  storage,  never  erected.   Box  964D.  B«T. 


For  Sale.  560  ft.  3Vb"  Andrew  452  line.  4,  3V8" 
90°  bends,  3,  1%"  to  3Vs"  reducers,  1,  3VB"  end  seal 
8,  3Ve"  support  hangers.  Make  offer.  Box  389E, 
B'T. 


RCA  TF  5A  tv  antenna  for  channels  4,  5  and  6. 
Like  new.  Available  at  almost  half  cost,  boxed 
ready  for  delivery.   Write  Box  533E,  B'T. 


600  foot  television  tower.  Will  support  any  vhf 
12  bay  antenna.  Equipped  with  6'/2  coax  line  and 
all  fittings.  Also  complete  tower  lighting.  A 
bargain.    Box  737E,  B-T. 


Complete  RCA  equipment  for  1  kw  uhf  television 
station  original  cost  $125,000.00,  yours  at  50#  on 
the  dollar.   Box  741E,  B'T. 


For  sale  2  DuMont  stabilizing  amplifiers  with 
remote  control  panels,  DuMont  type  303A  oscillo- 
scope, DuMitter,  two  Craftsmen  tv  receiver  chas- 
sis with  all  tubes,  reducer  cone  for  RCA  dummy 
load  micromatch  connection  and  Simpson  volt 
ohmmeter,  make  offer.    Box  742E,  B'T. 


One  Collins  T-20  transmitter  cabinet  with  neces- 
sary equipment  for  three-tower  phasing  control. 
Write  or  call  Dexter  M.  Ferry,  Chief  Engineer, 
KNED,  McAlester,  Okla. 


375  foot  Wincharger  tower  ready.  Good  paint. 
$5,700  new,  $2,750.    WDIA,  Memphis,  Tenn. 


Two  RMC  vertical  pick-ups  $85.00.  Magnemite 
recorder,  slightly  used,  modified  for  low  impe- 
dance mike.  Best  offer.  Chief  Engineer,  WFLO, 
Farmville,  Virginia. 


Commercial  crystals  and  new  or  replacement 
broadcast  crystals  for  Bliley,  Western  Electric, 
RCA  holders,  Conelrad  frequencies,  crystal,  re- 
grinding  etc.,  fastest  service.  Also  monitor  and 
frequency  measuring  service.  Eidson  Electronic 
Co.,  Temple,  Texas.  Phone  Prospect  3-3901. 


Wanted  to  Bay 


Stations 


Broadcaster  with  22  years  in  business  wants  to 
buy  or  lease  radio  station,  small  or  medium 
market,  east,  south,  midwest.  All  replies  con- 
fidential.   Box  789E,  B'T. 


Experienced  radio  operator  wants  to  buy  all  or 
part  of  station  in  town  less  than  25,000.  Prefer 
N.  C,  S.  C,  Virginia,  Florida,  Kentucky.  Replies 
confidential.  Box  790E,  B'T. 


Do  you  have  small  or  medium  market  radio 
station  in  middle-west  or  west?  Experienced 
broadcaster  wants  to  buy  for  private  resident 
operation.   Confidential.   Box  812E,  B-T. 


Equipment  Etc. 


Wanted  used  broadcasting  transmitter,  1000  watts 
or  less.  Write  Chief  Engineer,  KSWI,  or  call 
4041  Council  Bluffs,  Iowa. 


Clark  phase  monitor,  type  JI-108A  (51.5  ohms, 
1420  kc);  three  shielded,  insulated  sampling  loops 
(52  ohms)  five  sampling  lines  RGIOU;  three  510' 
each;  1400'-1%"  transmission  line;  field  intensity 
meter  RCA  type  WX-2C.   Box  778E,  B'T. 


Wanted  frequency  monitor  in  good  condition 
for  fm  station.  Contact  Radio  Station  WSAM, 
Saginaw,  Michigan.    Telephone  2-8161. 


Instruction 


FCC  operator  license  quickly.  Individualized 
instruction  correspondence  or  residence.  Free 
brochure.  Grantham,  6064  Hollywood  Blvd.,  Hol- 
lywood, California. 


Help  Wanted 


Announcers 


ANNOUNCER 

We  need  a  good,  seasoned,  all-around  an- 
nouncer who  is  ready  to  move-up  as  a 
solid  news  and  special  events  man.  Must 
be  anxious  to  run  the  department  and 
willing  to  make  a  name  for  himself  in  a 
good-sized  inland  Massachusetts  city.  Send 
tape  immediately  with  first  letter  to  Box 
734E,  B'T. 


CALIFORNIA  RADIO 
STATION  NEEDS 
FARM  PROGRAM  MAN 

Experienced  top-flight  farm  program  an- 
nouncer for  top  station  in  ideal  Cali- 
fornia market.  Must  have  knowledge  of 
farm  programs,  on  the  farm  interviews, 
farm  program  content  and  what  it  takes 
to  command  listening  by  farm  audience. 
You  will  be  in  program  department  writ- 
ing commercial  copy  and  doing  other  on 
the  air  work  with  emphasis  on  farm 
programs.  First  phone  helpful  but  not 
necessary.  Send  complete  resume  includ- 
ing schooling,  all  jobs  held,  references, 
photo  and  tape  cut  at  IVz  rpm  to  Radio 
Station  KSBW,  Salinas,  Calif. 


Television 


Help  Wanted 


Production-Programming,  Others 


HEAD  OF  FILM  DEPARTMENT 
WANTED 
by  Metropolitan  TV  Station 

Must  have  experience  in  supervision  of 
film  cutters,  librarians,  etc.  and  thorough 
knowledge  of  the  TV  film  market.  A  per- 
manent opportunity  for  qualified  man. 
Address  all  replies  to  Box  805E. 


Situations  Wanted 


Managerial 


TOP  AM-TV  EXECUTIVE 

20  years  experience.  Currently  em- 
ployed on  one  of  the  highest  rated 
daytime  AM-TV  programs.  Experi- 
enced in  every  phase  of  AM  and  2 
years  experience  in  writing  and  pro- 
duction of  TV  programs.  Would  like 
to  leave  so-called  "Big  Time"  for 
peace  and  security  in  average  market, 
preferably  West  or  Northwest.  Can 
manage,  direct  programs,  handle  pub- 
lic relations  or  sales  promotion.  Much 
contact  with  agencies;  could  handle 
top  spot  in  radio-TV  department.  Sal- 
ary dependent  upon  location  and  fu- 
ture. Box  800E,  B*T. 


Situations  Wanted— (Confd) 


Situations  Wanted- 


TV  or  AM  STATION  OR 

SALES  MANAGER 

Available  now,  top  flight  AM  or  TV 
Station  or  Sales  Manager;  seven  years 
experience  in  metropolitan,  competi- 
tive markets.  Full  knowledge  sales, 
programming  and  station  operation. 
Heavy  on  sales  emphasis.  Desire  base, 
commission  arrangement.  Married. 
Resume  on  request. 


"ont'd) 


For  Sale— (Cont'd) 


I  Box  811E,  B»T  I 

____ 

is  out  of  a  job 

ZIV's  whirlwind  sales  rep.  from 
1941  to  '50;  then  exec,  with  a  big 
mid-western  dairy  and  finally  gen- 
eral sales  manager  for  Guild  Films 
IS  OUT  OF  A  JOB! 
A  million  dollar  annual  operator 
with  a  terrific  background  of  mid- 
west radio  and  TV  contacts.  Avail- 
able for  "immediate  delivery."  Uni- 
versity background  . .  .  married  . . . 
3  children.  Rarin'  to  go  and  ready 
to  produce.  "I'm  tired  of  loafin'  " 
.  .  .  get  in  touch  with 

BARNEY  GOLDMAN 

626  Washington 
Phone  Wilmette  4928 
Wilmette,  Illinois 


Production-Programming,  Others 


NEWSCASTER 

NEWSCASTING  that's  colorful,  warm,  authoritative, 
distinctively  different,  plus  enterprising  news-sense  hold 
highest  ratings  &  A-l  sponsors  at  5  kw  Midwest  net 
where  I'm  employed.  Long,  thorough  experience.  High- 
ly competent  all  phases  broadcast  news,  special  events. 
Mature;  B.S. ;  former  newspaperman;  award  winner; 
good  appearance.  SDX  &  RTNOA.  Want  major  mar- 
ket, radio  or  TV,  where  my  ability  &.  work  investment 
can  produce  greater  returns. 

Box  646E,  B.T. 


=8-8= 


Television 


=b-«= 


Box  813E,  B«T 


=8-3= 


Managerial 

a-8  ft 

GENERAL  MANAGER 
TV 

COMMERCIAL  MANAGER 

Available  October  1st 


Broad  experience  and  responsibilities  as 
V.P.,  Director,  Stockholder  and  Commer- 
cial Manager  of  one  of  Nation's  leading 
UHP  stations  in  major  market.  Widely 
known  throughout  industry,  outstanding 
record  of  accomplishments.  Highly 
thought  of  by  own  staff,  as  well  as,  by 
top  network  and  agency  executives.  Ex- 
cellent knowledge  of  all  phases  of  TV, 
including  engineering  and  programming. 
Earlier  background  includes  50,000  watt 
radio,  CBS,  and  over  fifteen  years  in 
^  advertising,  sales  and  sales  promotion, 
and  still  under  forty.  Family  man,  will- 
ing to  relocate  for  right  opportunity— 
VHF  frequency  preferred.  Now  available 
for  personal  interview. 


GENERAL  SALES 
MANAGER 

Nine  years  actual  television  experience 
in  sales  and  sales  management.  Seven 
years  with  one  outstanding  TV  opera- 
tion. Presently  employed  as  General 
Manager  with  VHF  station  with  out- 
standing record.  Seeking  offer  to  apply 
this  background  of  success  and  market 
with  greater  potentiality.  Available  Oc- 
tober 1.  Available  personal  interview  at 
any  time. 

Box  759E,  B«T. 


For  Sale 


Equipment  Etc. 


AVAILABLE  IMMEDIATELY 

UHF-TV 

TRANSMITTER 
 CHANNEL  38  


If  you're  building  a  UHF  sta- 
tion or  satellite,  this  is  for  you ! 
A  perfect-condition,  almost-new 
unit,  ready  for  action ! 
Incl.  RCA-TTU1B  1KW  UHF 
transmitter,  RCA-TTC1B  con- 
trol console,   side  band  re- 
sponse analyzer  visual  demod- 
ulator, transmission  lines,  de- 
hydrator,  90  -  degree  elbows, 
adaptors,   cover   plates,  gas 
stop,  etc.  For  complete  details, 
contact 

GREAT  PLAINS  TV 

4  West  58th  Street,  New  York,  19,  N.  Y. 
PLaza  9-2929 


TT-23-A  GENERAL  ELECTRIC 
20KW  TRANSMITTER  INSTAL- 
LATION CONSISTING  OF: 
TT-6-E  Driver 
TF-4-A  Amplifier 
TY-28-H  12  Bay  Antenna 
1000  Feet  Andrew  T-453  Trans- 
mission Line 
500  Foot  Emsco  6  BT  Guyed 
Tower 

Above  equipment  presently  in  use  and 
may  be  seen  in  operation.  Reason  for 
selling:  Building  new  maximum  power 
plant  for  1249-foot  height.  Will  sell 
equipment  separate,  but  will  make  spe- 
cial price  for  package  sale. 

KGUL-TV 
Galveston,  Texas 


it  it  it  it  it  it  it  vs  it  tt  <g  it  it  it  it  it  itvsititiSiS  it  it  it  ititvtiS 


FOR  SALE:  | 

8/828  Tubes            18/811  Tubes  £ 

1/829-B  Tube         5/814  Tubes  £ 

4/8000  Tubes  % 

THESE  TUBES  ARE  NEW  vt 

KBUR,  BURLINGTON,  IOWA  « 

%  ATTN:  JOHN  GALLINO,  Chief  Engineer  % 
ititiBVtiiigitvSititititititiSiSiSi/iitiSiitiSiSiSiBiSi/svtys 


TOWERS 

RADIO— TELEVISION 

Antennas — Coaxial  Cable 

Tower  Sales  &  Erecting  Co. 

6100  N.  E.  Columbia  Blvd., 
Portland  11,  Oregon 


Instruction 


WANT  a  TV  or  RADIO  JOB? 

Trained  announcers,  producers,  writers 
now  in  demand 

NATIONAL 
ACADEMY 

OF 

BROADCASTING 

(Est.  1934) 
3338  16th  Street  N.W. 
Washington,  D.  C. 
Starts  new  term  Sept.  27 
Enroll  Now.    DE  2-5580 
Placement  Service 


GET  VOI  R  FCC  LICENSE  NOW 
Accelerated  tutored  course.  Need  only  high 
school  training  or  equivalent.  1st  Class  Ra- 
dio-Telephone Commercial  License. 

Day  or  Evening 
New  Classes  starting  very  soon 
BAD-TEL  CONSULTANTS 
1  Beekman  Street 
New  York  38,  N.  Y.  WOrth  4-1180 


Employment  Services 


BROADCASTERS 
EXECUTIVE  PLACEMENT  SERVICE 

Executive  Personnel  for  Television  and  Radio 
Effective  Service  to  Employer  and  Employee 
Howard  S.  Frazier 
TV  &  Radio  Management  Consultants 
708  Bond  Bldg.,  Washington  S,  D.  C. 


RADIO  &  TV  PERSONNEL 

We  screen  New  York's  vast 
source  of  qualified  personnel- 
take  the  guesswork  out  of  hir- 
ing for  stations  anywhere.  Tell 
us  your  needs,  we  do  the  rest! 


right 

Jj!r\ ]_"{      at  our 
!ll  1^  fingertips 
for  you! 


EER    BUILDERS  Agency 

Marjorie  Witty,  Director,  Radio-TV  Div. 
35  West  53rd  St.,  New  York  19  •  PL  7-6385 


« 


TO  BUY:  ALL  OR  PART  INTEREST 

RADIO-TV  STATION 


IW  ANTED 

Experienced  broadcaster  with  adequate  financing  wants  to  buy  TV  or 
Radio-TV  property  within  the  40th  to  80th  market  range;  one  now  in 
black  or  could  soon  get  there  with  more  financing  and  know  how.  Will 
buy  all  or  control.  Prefer  South  or  West,  but  will  consider  other.  All 
replies  held  in  strictest  confidence. 

Box  795E,  B*T 


=8-3= 


! 


WONDERING? 


INDIANA 


OHIO 


This  is  WAVE-TV's  coverage 
area,  based  on  engineering 
studies  and  mail  response. 


KENTUCKY 


If  you  are  wondering  how  to  get  the  biggest  TV 
audience  in  Kentucky  and  Southern  Indiana  - 
ASK  YOUR  REGIONAL  DISTRIBUTORS ! 

Now  you  can  quit  wondering,  pondering  or  "thinking"  about 
what  TV  station  to  use  in  Louisville!  Grab  your  telephone, 
and  ask  your  distributors  anywhere  within  100  miles — 

"What  is  your  favorite  Louisville  television  station?" 

Lots  of  busy  ad  men  have  reached  some  quick  and  accurate 
conclusions  this  way.  We  bet  you  can,  too! 


WAVE -TV 


CHANNEL 


3 


LOUISVILLE 


FIRST  IN  KENTUCKY 
Affiliated  with  NBC,  ABC,  DUMONT 
NBC  SPOT  SALES,  Exclusive  National  Representatives 


Page  112    •   September  27,  1954 


Broadcasting 


Telecasting 


(Continued  from  page  106) 

WEBY  Milton,  Fla.— Milton  Bcstg.  Co.  Granted 
license  for  am  broadcast  station;  1330  kc,  1  kw, 
D  (BL-5434). 

KSDA  Redding,  Calif.— VALR  Inc.  Granted  li- 
cense for  am  broadcast  station;  1400  kc,  250  w,  U 
(BL-5427). 

KBIM  Roswell,  N.  M. — Taylor  Bcstg.  Co.  Grant- 
ed license  covering  increase  in  power  and  instal- 
lation of  new  trans.  (T3L-5430). 

WMCA  New  York — WMCA  Inc.  Granted  license 
covering  changes  in  frequency  control  equip- 
ment (BL-5426). 

The  following  were  granted  mod.  of  CPs  for 
extension  of  completion  dates  as  shown:  KOIN- 
TV  Portland,  Ore.,  to  3-15-55;  KUTF  (FM)  Salt 
Lake  City,  Utah,  to  12-8-54. 

Actions  of  Sept.  13 

KELO-TV  Sioux  Falls,  S.  D.  —  Midcontinent 
Bcstg.  Co.  Granted  license  for  tv  broadcast  sta- 
tion (BLCT-178). 

KFDX-TV  Wichita  Falls,  Tex. — Wichtex  Radio 
&  Tv  Co.  Granted  license  for  tv  broadcast  sta- 
tion (BLCT-159). 

WPTZ  (TV)  Philadelphia — Westinghouse  Bcstg. 
Co.  Granted  license  for  tv  broadcast  station 
(BLCT-177). 

WAVE-TV  Louisville,  Ky.— WAVE  Inc.  Granted 
license  covering  changes  in  facilities  of  tv  broad- 
cast station  (BLCT-192). 

KMJ-TV  Fresno,  Calif.— McClatchy  Bcstg.  Co. 
Granted  mod.  of  CP  for  extension  of  completion 
date  to  3-29-55. 

ACTION  ON  MOTIONS 

The  following  actions  on  motions  were  taken 
as  indicated: 

By  Comr.  E.  M.  Webster 

WOPA  Oak  Park,  111.  —  Village  Bcstg.  Co. 
Granted  petition  for  leave  to  amend  its  am  appli- 
cation (Docket  11163;  BP-9271)  to  change  name 
of  applicant  to  partnership  doing  business  under 
same  name  (Action  Sept.  16). 


By  Examiner  Hugh  B.  Hutchison 
Issued  memorandum  opinion,  notice  of  hearing 
conference  and  orders,  in  re  applications  of 
Southern  W.  Va.  Television  Inc.  and  Daily  Tele- 
graph Printing  Co.  for  Ch.  6  in  Bluefield,  W.  Va. 
(Dockets  11042-43),  setting  aside  "Preliminary 
Order  Governing  Hearing"  issued  by  former  Ex- 
aminer, Claire  W.  Hardy,  on  July  6,  and  cancelled 
his  order  continuing  date  for  taking  of  testimony 
from  Sept.  13  to  Sept.  20.  Informal  conference 
will  be  held  in  this  proceeding  Sept.  27  and 
formal  conference  Oct.  7  (Action  Sept.  20). 

By  Examiner  Fanney  N.  Litvin 
Chief,  Broadcast  Bureau — Granted  petition  for 
indefinite  continuance  of  hearing  in  re  applica- 
tion of  Western  Bcstg.  Co.  (KIFN),  Phoenix, 
Ariz,  for  am  facilities  (Docket  10914;  BMP-6194); 
and  hearing  conference  now  scheduled  for  Sept. 
21  and  hearing  scheduled  for  Oct.  18,  are  con- 
tinued without  date  until  further  order  of  Com- 
mission (Action  of  9-20). 

Arkansas  TV  Co.,  Little  Rock,  Ark.,  and  Arkan- 
sas Telecasters  Inc.,  N.  Little  Rock,  Ark. — Granted 
motion  of  Arkansas  Telecasters  for  continuance 
of  hearing  from  Oct.  4  to  Oct.  11,  in  re  applica- 
tions for  Ch.  11  (Dockets  10610-11)  (Action  taken 
9-17). 

By  Examiner  William  G.  Butts 

Chief,  Broadcast  Bureau — Granted  petition  to 
stay  hearing  now  scheduled  for  Sept.  23  in  re 
application  of  Port  Huron  Bcstg.  Co.  (WLEW), 
Bad  Axe,  Mich.  (Docket  10944),  until  decision  has 
been  rendered  by  Commission  on  motion  pres- 
ently pending  before  it,  and  said  hearing  was 
continued  without  date  (Action  Sept.  17). 

By  Examiner  Herbert  Sharfman 

On  request  of  Broadcast  Bureau,  postponed 
prehearing  conference  scheduled  for  Sept.  20  to 
Oct.  1,  in  re  applications  of  Southern  Ind.  Bcstrs. 
Inc.,  Newburg,  Ind.,  and  Mt.  Vernon  Bcstg.  Co., 
Mt.  Vernon,  Ind.  (Dockets  11076-77)  (Action 
Sept.  17). 


TELESTATUS  September  27,  1954 

Tv  Stations  on  the  Air  With  Market  Set  Count 
And  Reports  of  Grantees'  Target  Dates 

Editor's  note:  This  directory  is  weekly  status  report  of  (1)  stations  that  are  operating  as  commercial 
and  educational  outlets  and  (2)  grantees.  Triangle  (►)  indicates  stations  now  on  air  with  reg- 
ular programming.  Each  is  listed  in  the  city  where  it  is  licensed.  Stations,  vhf  or  uhl.  report  re- 
spective set  estimates  of  their  coverage  areas.  Where  estimates  differ  among  stations  in  same  city, 
separate  figures  are  shown  for  each  as  claimed.  Set  estimates  are  from  the  station.  Further  queries 
about  them  should  be  directed  to  that  source.  Total  U.  S.  sets  in  use  is  unduplicated  B»T  estimate. 
Stations  not  preceded  by  triangle  (►)  are  grantees,  not  yet  operating. 


Headley- 


ALABAMA 

Birmingham — 

►  WABT  (13)  NBC,  ABC,  DuM;  Blair;  293,120 
►-WBRC-TV  (6)  CBS;  Katz;  286,830 

WJLN-TV  (48)  12/10/52-Unknown 

Decaturt — 

►  WMSL-TV  (23)  Walker;  15,942 

Dothant — 

WTVY  (9)  7/2/54-12/25/54 

Mobilet — 

►  W ALA -TV   (10)   ABC,   CBS,  NBC; 

Reed;  72,500 
WKAB-TV  (48)  See  footnote  (d) 
The  Mobile  Tv  Corp.  (5)  Initial  Decision  2/12/54 

Montgomery — 

►  WCOV-TV  (20)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer;  36,400 

WSFA-TV  (12)  NBC;  Headley-Reed;  3/25/54- 
12/1/54 

Munfordt — 

WEDM  (*7)  6/2/54-Unknown 

Selmat— 

WSLA  (8)  2/24/54-Unknown 

ARIZONA 

Mesa  (Phoenix) — 

►  KVAR  (12)  NBC;  Raymer;  98,108 
Phoenix — 

►  KOOL-TV  (10)  ABC;  Hollingbery;  98,108 

►  KPHO-TV  (5)  CBS,  DuM;  Katz;  98,108 
KTVK  (3)  6/10/54-Unknown 

Tucson — 

►  KOPO-TV  (13)  CBS,  DuM;  Hollingbery;  30,226 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


New  Starters 

The  following  tv  stations  are  the  new- 
est to  start  regular  programming: 

KTVX  (TV)  Muskogee,  Okla.  (ch.  8), 
Sept.  18. 

CKLW-TV  Windsor,  Ont.  (ch.  9), 
Sept.  16. 

WLOS-TV  Asheville  N.  C.  (ch.  13), 
Sept.  18. 


►  KVOA-TV  (4)  ABC,  NBC;  Raymer;  30,226 
Yumat — 

>■  KIVA  (11)  NBC,  DuM;  Grant;  19,410 
ARKANSAS 

El  Doradot — 

KRBB  (10)  2/24/54-Unknown 

Fort  Smithf — 

►  KFSA-TV    (22)    ABC,   NBC,   DuM;  Pearson; 

18,500 

KNAC-TV  (5)  Rambeau;  6/3/54-1/1/55 

Hot  Springsf — 

KTVR  (9)  1/20/54-Unknown 

Little  Rock — 

►  KARK-TV  (4)  NBC,  DuM;  Petry;  72,967 
KETV  (23)  10/30/53-Unknown 

►  KATV  (7)  (See  Pine  Bluff) 

Pine  Blufft— 

►  KATV  (7)  ABC,  CBS;  Avery-Knodel;  74,851 
Texarkana — 

►  KCMC-TV  (6)  See  Texarkana,  Tex. 


do 


KEDD's 

Local  Programs 
have 


Gene  MtGehee's  FRIDAY 
NIGHT  DANCE  PARTY 

has  an  average  Mail  Pull  of 

more  than/ ^000  pieces 

every  week. 

More  factual  proof  that 
KEDD's  local  programming  is 
way  out  in  front,  in  showman- 
ship and  production  know-how. 

"  Dance  Party  "  and  KEDD's 
other  special  features  give 
you  the  most  in  home  impact 
and  increased  sales  on  a  local 
level 

See  Petry  for 
National  or 
Regional 
Participation, 

 lONE 


Represented  by 


Edward  Petry 
&  Co.,  Inc. 


KEDD 


NBC 


WICHITA.  KANSAS 


ABC 


Broadcasting 


Telecasting 


September  27,  1954    •    Page  113 


NEVER  DREAMED 
OF  SUCH 
COVERAGE 

120,475 

Television  receivers  are  tuned  to 
KHQA-TV  —  Channel  7  in  Hannibal 
and  Quincy,  the  land  of  Tom  Sawyer 
and  Huck  Finn. 

Bridging  the  rich  Mississippi  River 
Valley,  with  studios  in  both  Hanni- 
bal, Missouri,  and  Quincy,  Illinois, 
KHQA-TV  offers  the  largest  coverage 
in  the  tri-state  area. 


represented  by 

WEED  TELEVISION 


■FOR  THE  RECORD- 


CALIFORNIA 

Bakersfield — 

►  KBAK-TV  (29)  ABC,  DuM;  Forjoe;  78,000 

►  KERO-TV    (10)    CBS,    NBC;  Avery-Knodel; 

128,595 

Berkeley  (San  Francisco) — 

►  KQED  (*9) 
Chico — 

►  KHSL-TV  (12)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  46,735 
Coronaf — 

KCOA  (52),  9/16/53-Unknown 
El  Centrot— 

KPIC-TV  (16)  2/10/54-Unknown 
Eurekat — 

►  KIEM-TV  (3)  ABC,  CBS,  NBC,  DuM;  Blair; 

15,100 
Fresno — 

KBID-TV  Fresno  (53).    See  footnote  (d) 

►  KJEO  (47)  ABC,  CBS;  Branham;  123,354 

►  KMJ-TV  (24)  CBS.  NBC;  Raymer;  100,444 
KARM,  The  George  Harm  Station  (12)  Boiling; 

Initial  Decision  Aug.  31 
Los  Angeles — 

►  KABC-TV  (7)  ABC;  Petry;  1.882,304 
KBIC-TV  (22)  2/10/52-Unknown 

►  KCOP  (13)  Katz;  1,882,304 

►  KHJ-TV  (9)  DuM;  H-R;  1,882,304 

►  KNBH  (4)  NBC;  NBC  Spot  Sis.;  1,882,304 

►  KNXT  (2)  CBS;  CBS  Spot  Sis.;  1,882,304 
KTHE  (*28).  See  footnote  (d) 

►  KTLA  (5)  Raymer;  1.882,304 

►  KTTV  (11)  Blair;  1,882.304 
Modestof — 

KTRB-TV  (14)  2/17/54-Unknown 
Montereyt — 

►  KMBY-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery;  492,371 
Sacramento — 

KBIE-TV  (46)  6/26/53-Unknown 

►  KCCC-TV  (40)  ABC,  CBS,  NBC,  DuM;  Weed; 

106.500 

KCRA  Inc.  (3)  Initial  Decision  6/3/51 
McClatchy   Bcstg.   Co.    (10),   Initial  Decision 
11/6/53 
Salinast — 

►  KSBW-TV  (8)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery;  492,371 
San  Diego — 

►  KFMB-TV  (8)  ABC,  CBS;  Petry;  245,167 

►  KFSD-TV  (10)  NBC;  Katz;  245,167 
KUSH  (21)  12/23/53-Unknown 

San  Francisco — 

KBAY-TV  (20)  3/11/53-Unknown  (granted  STA 
Sept.  15) 

►  KGO-TV  (7)  ABC;  Petry;  998,260 

►  KPTX  (5)  CBS,  DuM;  Katz;  998,260 

►  KRON-TV  (4)  NBC;  Free  &  Peters;  998,260 

►  KSAN-TV  (32)  McGillvra;  97,000 
San  Joset — 

KQXI  (11)  4/15/54-Unknown 
San  Luis  Obispot — 

►  KVEC-TV  (6)  DuM;  Grant;  73,538 
Santa  Barbara — 

►  KEYT  (3)  ABC,  CBS,  NBC,  DuM;  Hollingbery; 

453,692 

Stocktont — 

►  KOVR  (13)  Blair 

►  KTVU  (36)  NBC;  Hollingbery;  112.000 
Tulare  (Fresno) — 

►  KWG  (27)  DuM;  Forjoe;  150,000 

COLORADO 

Colorado  Springs — 

►  KKTV    (11)    ABC,   CBS,   DuM;  Hollingbery; 

50.074 

>■  KRDO-TV  (13)  NBC;  McGillvra;  20,000 
Denver — 

►  KBTV  (9)  ABC:  Free  &  Peters;  227,882 
>■  KFEL-TV  (2)  DuM;  Blair;  227,882 

►  KLZ-TV  (7)  CBS:  Katz;  227,882 

►  KOA-TV  (4)  NBC;  Petry;  227,882 
KRMA-TV  (»6)  7/1/53-1954 

Grand  Junctiont — 

►  KFXJ-TV  (5)  NBC,  DuM;  Holman;  3.700 
Pueblo — 

►  KCSJ-TV  (5)  NBC;  Avery-Knodel;  48,587 
KDZA-TV  (3).   See  footnote  (d) 

CONNECTICUT 

Bridgeport — 

WCBE  (»71)  1/29/53-Unknown 

►  WICC-TV  (43)  ABC,  DuM;  Young;  72,340 
Hartfordt— 

WCHF  (»24)  1/29/53-Unknown 
WGTH-TV    (18)    ABC,   DuM;    H-R;  10/21/53- 
9/25/54  (granted  STA  Sept.  8) 
New  Britain — 

►  WKNB-TV  (30)  CBS;  Boiling;  201,892 
New  Haven — 

WELI-TV  (59)  H-R;  6/24/53-Unknown 

►  WNHC-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

702,032 
New  Londont — 

WNLC-TV  (26)  12/31/52-Unknown 
Norwicht — 

WCNE  (*63)  1/29/53-Unknown 
Stamfordt— 

WSTF  <27)  5/27/53-Unknown 
Waterbury — 

►  WATR-TV  (53)  ABC,  DuM;  Stuart;  156,000 

DELAWARE 

Dovert — 

WHRN  (40)  3/11/53-Unknown 
Wilmington — 

►  WDEL-TV  (12)  NBC,  DuM;  Meeker;  223,029 
WILM-TV  (83)  10/14/53-Unknown 


DISTRICT  OF  COLUMBIA 

Washington — 

►  WMAL-TV  (7)  ABC;  Katz;  600,000 

►  WNBW  (4)  NBC;  NBC  Spot  Sis.;  631,000 
WOOK-TV  (50)  2/24/54-Unknown 

►  WTOP-TV  (9)  CBS;  CBS  Spot  Sis.;  600,000 

►  WTTG  (5)  DuM:  Blair;  612.000 
Washington  Metropolitan  Tv  Corp.  (20)  Initial 

Decision  9/17/54 

FLORIDA 

Clearwatert — 

WPGT  (32)  12/2/53-Unknown 
Daytona  Beacht — 

WMFJ-TV  (2)  7/8/54-7/1/55 
Fort  Lauderdale — 

►  WFTL-TV  (23)  NBC;  Weed;  148,000 

►  WITV  (17)  ABC,  DuM;  Boiling;  121,000  (also 

Miami) 
Fort  Myerst — 

►  WINK-TV  (11)  ABC;  Weed;  8,789 
Jacksonville — 

►  WJHP-TV  (36)  ABC,  NBC,  DuM;  Perry;  53,374 

►  WMBR-TV  (4)  ABC,  CBS,  DuM;  CBS  Spot  Sis.; 

261,000 

WOBS-TV  (30)  Stars  National;  8/12/53-1/1/55 
Miami — 

WMFL  (33)  12/9/53-Unknown 

WMIE-TV  (27)  Stars  National;  12/2/53-1/1/55 

WTHS-TV  (»2)  11/12/53-Unknown 

►  WTVJ  (4)  CBS,  NBC,  DuM;  Free  &  Peters; 

265,800 

►  WITV  (17)  See  Fort  Lauderdale 

Orlando — 

►  WDBO-TV  (6)  CBS,  ABC,  NBC,  DuM;  Blair; 

60,000 
Panama  Cityt — 

►  WJDM  (7)  ABC,  NBC,  DuM;  Hollingbery;  12,000 
Pensacolaf — 

►  WEAR-TV  (3)  ABC,  DuM;  Hollingbery;  67,500 

►  WPFA  (15)  CBS,  DuM;  Young;  26,273 
St.  Petersburg — 

►  WSUN-TV  (38)  ABC,  CBS,  NBC,  DuM;  Weed; 

85,000 

Tampat — 

W FLA -TV  (8)  Blair;  8/4/54-Feb.  '55 
Tampa  Tv  Co.  (13)  9/2/54-Unknown 

West  Palm  Beach — 

WEAT-TV  (12)  Walker:  2/18/54-Dec.  '54 

►  WIRK-TV  (21)  ABC,  DuM;  Weed;  32,500 

►  WJNO-TV  (5)  NBC;  Meeker;  201,000 

GEORGIA 

Albanyt — 

►  WALB-TV  (10)  ABC,  NBC,  DuM;  Burn-Smith; 

45,000 
Atlanta — 

►  WAGA-TV  (5)  CBS,  DuM;  Katz;  395,769 

►  WLWA  (11)  ABC;  Crosley  Sis.;  330,000 
WQXI-TV  (36)  11/19/53-Summer  '54 

►  WSB-TV  (2)  NBC;  Petry;  413,235 
Augusta — 

►  WJBF-TV  (6)  ABC,  NBC,  DuM;  Hollingbery; 

102,600 

►  WRDW-TV  (12)  CBS;  Headley-Reed;  104,054 
Columbus— 

►  WDAK-TV  (28)  ABC,  NBC,  DuM;  Headley- 

Reed;  64,441 

►  WRBL-TV  (4)  CBS;  Hollingbery;  73,647 

Macon — 

►  WMAZ-TV    (13)    ABC,    CBS.    DuM;  Avery- 

Knodel:  81,588 

►  WNEX-TV  (47)  ABC,  NBC;  Branham:  34,662 

Romet — 

►  WROM-TV  (9)  Weed;  134,290 
Savannah — 

►  WTOC-TV  (11)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  49,052 

WSAV  Inc.  (3)  Initial  Decision  3/31/54 
Thomasvillet — 

WCTV  (6)  Stars  National;  12/23/53-1/1/55 
Valdostat — 

WGOV-TV  (37)  Stars  National;  2/26/53-1/1/55 
IDAHO 

Boiset  (Meridian) — 

►  KBOI  (2)  CBS,  DuM;  Free  &  Peters;  36,430 

►  KIDO-TV  (7)  ABC,  NBC,  DuM;  Blair;  33,000 
Idaho  Falls — 

►  KID-TV  (3)  ABC,  CBS,  NBC,  DuM;  Gill-Perna; 

30,200 

KIFT  (8)  ABC;  Hollingbery;  2/26/53-Nov.  '54 
Nampat — 

KTVI  (6)  3/11/53-Unknown 
Pocatellot — 

KISJ  (6)  CBS;  2/26/53-Nov.  '54 

KWIK-TV  (10)  ABC;  Hollingbery;  3/26/53-Nov. 
'54 

Twin  Fallst— 

KLIX-TV    (11)    ABC;    Hollingbery;  3/19/53- 

Early  '55 

ILLINOIS 

Belleville  (St.  Louis,  Mo.)— 

►  WTVI  (54)  ABC,  CBS,  DuM;  Radio  Tv  Repre- 

sentatives; 275,415. 
Bloomingtont — 

►  WBLN  (15)  McGillvra;  113,242 
Champaign — 

►  WCIA  (3)  CBS,  NBC,  DuM;  Hollingbery;  307,000 
WTLC  (*12)  11/4/53-Unknown 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Page  114 


September  27,  1954 


Broadcasting 


Telecasting 


Chicago — 

►  WBBM-TV  (2)  CBS;  CBS  Spot  Sis.;  1,696,519 

►  WBKB  (7)  ABC;  Blair;  1,696,519 

►  WGN-TV  (9)  DuM;  Hollingbery;  1,696,519 
WHFC-TV  (26)  1/8/53-Unknown 
WIND-TV  (20  )  3/9/53-Unknown 

►  WNBQ  (5)  NBC;  NBC  Spot  Sis.;  1,696,519 
WOPT  (44)  2/10/54-Unknown 

WTTW  (*11)  11/5/53-Fall  '54 
Danville — 

►  WDAN-TV  (24)  ABC;  Everett-McKinney;  35,000 
Decatur — 

►  WTVP  (17)  ABC,  DuM;  Boiling;  87,000 
Evanstont — 

WTLE  (32)  8/12/53-Unknown 
Harrisburgt — 

►  WSIL-TV  (22)  ABC;  Walker;  20,000 
Joliett — 

WJOL-TV  (48)  Holman;  8/21/53-Unknown 
Peoria — 

►  WEEK-TV  (43)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed;  157,245 

►  WTVH-TV  (19)  ABC,  CBS,  DuM;  Petry;  130,000 
Quincvt  (Hannibal,  Mo.)  — 

►  WGEM-TV    (10)    ABC,   NBC;  Avery-Knodel; 

121,000 

►  KHQA-TV  (7)  See  Hannibal,  Mo. 
Rockford — 

►  WREX-TV  (13)  ABC,  CBS;  H-R;  214,994 

►  WTVO  (39)  NBC,  DuM;  Weed;  94,000 
Rock  Island  (Davenport,  Moline) — 

►  WHBF-TV  (4)  ABC,  CBS,  DuM;  Avery-Knodel; 

264.811 
Springfield — 

►  WICS   (20)   ABC,  NBC,  DuM;   Young;  81,000 

INDIANA 

Bloomington — 

►  WTTV   (4)   ABC,  CBS,  NBC,  DuM;  Meeker; 

559,657  (also  Indianapolis) 
Elkhart!— 

►  WSJV  (52)  ABC,  NBC,  DuM;  H-R;  123,000 
Evansvillet — 

►  WEtE  (62)  ABC,  NBC,  DuM:  Venard;  72,000 

►  WEHT  (50)  See  Henderson,  Ky. 
Fort  Wayne — 

►  WKJG-TV  (33)  ABC,  CBS,  NBC,  DuM;  Ray- 

mer:  93.657 
WINT  (15)  See  Waterloo 

Anthony  Wayne  Bcstg  Co.   (69)    Initial  De- 
cision 10/27/53 
Indianapolis — 

►  WFBM-TV  (6)  CBS,  DuM;  Katz;  663,000 

►  WISH-TV  (8)  ABC,  CBS,  NBC,  DuM;  Boiling; 

663,000 

►  WTTV  (4)  See  Bloomington 
LaFayettet — 

►  WFAM-TV  (59)  ABC,  CBS,  NBC,  DuM;  Ram- 

beau;  58,760 
Muncie — 

►  WLBC-TV  (49)  ABC,  CBS,  NBC,  DuM;  Hol- 

man, Walker;  71,300 
Notre  Dame  (South  Bend)t — 

Michiana  Telecasting  Corp.  (46)  NBC;  8/12/54- 
Unknown 
Princetont — 

WRAY-TV  (52)  See  footnote  (d) 
South  Bend — 

►  WSBT-TV  (34)  CBS,  DuM;  Raymer;  195,201 
Terre  Haute!— 

►  WTHI-TV  (10)  ABC,  CBS,  DuM;  Boiling;  144,267 
Waterloof  (Fort  Wayne) — 

WINT  (15)  CBS;  H-R;  4/6/53-9/26/54  (granted 
STA  Sept.  16) 

IOWA 

Ames — 

►  WOI-TV  (5)  ABC,  CBS,  DuM;  Weed;  240,000 
Cedar  Rapids — 

►  KCRG-TV  (9)  ABC,  DuM;  Venard;  116,444 

►  WMT-TV  (2)  CBS;  Katz;  238,060 
Davenport  (Moline,  Rock  Island) — 

►  WOC-TV  (6)  NBC;  Free  &  Peters;  264,811 
Des  Moines — 

►  KGTV  (17)  ABC;  Hollingbery;  76,500 

►  WHO-TV  (13)  NBC;  Free  &  Peters;  280,250 
Cowles  Broadcasting  Co.  (8)  Initial  Decision 

8/26/54 
Fort  Dodget — 

►  KQTV  (21)  Pearson;  42,100 
Mason  City — 

►  KGLO-TV  (3)  CBS,  DuM;  Weed;  100,412 
Sioux  City — 

KCTV  (36)  10/30/52-Unknown 

KTIV  (4)  NBC;  Hollingbery:  1/21/54-9/26/54 

►  KVTV  (9)  ABC,  CBS,  NBC,  DuM;  Katz;  113,294 
Waterloo — 

►  KWWL-TV  (7)  ABC,  CBS,  NBC;  Headley-Reed; 

127,635 

KANSAS 

Great  Bendt — 

KCKT  (2)  3/3/54-Unknown 


HOWARD  E.  STARK 


OO  EAST  ^,5^ 


Hutchinson — 

►  KTVH  (12)  ABC,  CBS,  DuM;  H-R;  147,103 
Manhattan! — 

KSAC-TV  (*8)  7/24/53-Unknown 
Pittsburg!— 

►  KOAM-TV  (7)  ABC,  NBC,  DuM;  Katz;  64,986 
Topeka — 

KTKA  (42)  11/5/53-Unknown 

►  WIBW-TV  (13)  ABC,  CBS,  DuM;  Capper  Sis.; 

365,440 
Wichita— 

KAKE-TV  (10)  Hollingbery;  4/1/54-10/15/54 

►  KEDD  (16)  ABC.  NBC;  Petry;  101,292 
Wichita  Tv  Corp.  (3)  Initial  Decision  8/9/54 

KENTUCKY 

Ashlandt — 

WPTV  (59)  Petry;  8/14/52-Unknown 
Hendersont  (Evansville,  Ind.) — 

►  WEHT  (50)  CBS;  Meeker;  53,161 
Lexingtont — 

WLAP-TV  (27)  12/3/53-See  footnote  (c) 
WLEX-TV  (18)  Forjoe;  4/13/54-11/1/54 
Louisville — 

►  WAVE-TV   (3)  ABC,  NBC,  DuM;  NBC  Spot 

Sis.;  404,538 

►  WHAS-TV  (11)   CBS;  Harrington,  Righter  & 

Parsons.  See  footnote  (b) 
WKLO-TV  (21)  See  footnote  (d) 
WQXL-TV  (41)  Forjoe;  1/15/53-Fall  '54 
Newportt — 

WNOP-TV  (74)  12/24/53-Unknown 

LOUISIANA 

AJcxsndrial"— 

KALB-TV  (5)  Weed;  12/30/53-9/28/54 
Baton  Rouge — 

►  WAFB-TV  (28)  ABC,  CBS,  NBC,  DuM;  Young; 

52,000 

WBRZ  (2)  Hollingbery;  1/28/54-1/1/55 
Lafayettet — 

KLFY-TV  (10)  Rambeau:  9/16/53-Unknown 

KVOL-TV  (10)  9/16/53-Unknown 
Lake  Charles — 

KPLC-TV  (7)  Weed;  11/12/53-9/29/54  (granted 
STA  Sept.  14) 

►  KTAG  (25)  CBS,  ABC,  DuM;  Young;  20,500 
Monroe — 

KFAZ  (43)  See  footnote  (d) 

►  KNOE-TV  (8)   CBS,  NBC,  ABC,  DuM;  H-R; 

153.500 
New  Orleans — 

WCKG  (26)  Gill-Perna;  4/2/53-Late  '54 
WCNO-TV  (32)  Forjoe;  4/2/53-Nov.  '54 

►  WDSU-TV  (6)  ABC,  CBS,  NBC,  DuM;  Blair; 

258  412 

►  WJMR-TV  (61)  ABC,  CBS,  DuM;  McGillvra; 

101,887 

WTLO  (20)  2/26/53-Unknown 
Shreveport — 

►  KSLA  (12)  ABC,  CBS,  NBC,  DuM;  Raymer; 

55,600 

Shreveport  Tv  Co.  (12)  Initial  Decision  6/7/54 

See  footnote  (e) 
KTBS  Inc.  (3)  Initial  Decision  6/11/54 

MAINE 

Bangor — 

►  WABI-TV  (5)  CBS,  NBC;  Hollingbery;  81,275 

►  WTWO  (2)  Venard 
Lewiston — 

►  WLAM-TV  (17)  DuM;  Everett-McKinney; 

21,332 
Polandt — 

WMTW  (8)  ABC.  CBS:  Harrington,  Righter  & 
Parsons;  7/8/53-9/25/54  (granted  STA  Sept. 
10) 

Portland — 

►  WCSH-TV  (6)  NBC;  Weed;  123,700 

►  WGAN-TV  (13)  ABC,  CBS;  Avery-Knodel 

►  WPMT  (53)  DuM;  Everett-McKinney;  46,300 

MARYLAND 

Baltimore — 

►  WAAM  (13)  ABC,  DuM;  Harrington,  Righter 

&  Parsons;  555,735 

►  WBAL-TV  (11)  NBC;  Petry;  555,735 
WITH-TV  (72)  Forjoe;  12/18/52-Fall  '54 

►  WMAR-TV  (2)  CBS;  Katz;  555,735 
WTLF  (18)  12/9/53-Summer  '54 

Cumberland! — 

WTBO-TV  (17)  11/12/53-Unknown 
Salisbury! — 

►  WBOC-TV  (16)  Burn-Smith 

MASSACHUSETTS 

Adams  (Pittsfield)t— 

►  WMGT  (74)  ABC,  DuM;  Walker;  135,541 
Boston — 

►  WBZ-TV  (4)  NBC;  Free  &  Peters;  1,200,000 
WGBH-TV  (*2)  7/16/53-10/1/54 

WJDW  (44)  8/12/53-Unknown 

►  WNAC-TV  (7)  ABC,  CBS,  DuM;  H-R;  1,200,000 
Brocktonf — 

WHEF-TV  (62)  7/30/53-Fall  '54 
Cambridge  (Boston) — 

►  WTAO-TV     (56)     DuM;  Everett-McKinney; 

123.000 
Springfield —  _ 

►  WHYN-TV  (55)  CBS,  DuM;  Branham;  143,000 

►  WWLP  (61)  ABC,  NBC;  Hollingbery;  144,000 
Worcester — 

WAAB-TV  (20)  Forjoe:  8/12/53-Unknown 

►  WWOR-TV  (14)  ABC,  DuM;  Raymer;  60,384 

MICHIGAN 

Ann  Arbor — 

►  WP AG-TV  (20)  DuM;  Everett-McKinney;  20,500 
WUOM-TV  (*26)  11/4/53-Unknown 

Battle  Creek — 

WBCK-TV  (58)  Headley-Reed;  11/20/52-Un- 
known 

WBKZ  (64)  See  footnote  (d) 


Bay  City  (Midland,  Saginaw) — 

►  WNEM-TV    (5)    NBC,    DuM;  Headley-Reed; 

298,793 
Cadillac!— 

►  WWTV  (13)  ABC,  CBS,  DuM;  Weed;  60,914 
Detroit — 

WCIO-TV  (62)  11/19/53-Unknown 

►  WJBK-TV  (2)  CBS;  Katz;  1,468,400 
WTVS  (*56)  7/14/54-Late  '54 

►  WWJ-TV  (4)  NBC;  Hollingbery;  1,286,822 

►  WXYZ-TV  (7)  ABC;  Blair;  1,308,200 

Booth  Radio  &  Tv  Stations  Inc.  (50)  9/8/54- 
Unknown 
East  Lansing! — 

►  WKAR-TV  (*60) 
Flint— 

WJRT  (12)  5/12/54-Unknown 
Grand  Rapids — 

►  WOOD-TV  (8)  ABC,  CBS,  NBC,  DuM;  Katz; 

447,464 

Peninsular  Broadcasting  Co.   (23)  9/2/54-Un- 
known 
Kalamazoo — 

►  WKZO-TV  (3)  ABC,  CBS,  NBC,  DuM;  Avery- 

Knodel;  504,123 
Lansing — 

►  WILS-TV  (54)  ABC,  DuM;  Venard;  55,000 

►  WJIM-TV  (6)  ABC,  CBS,  NBC;  Petry;  396,102 
Marquette! — 

WAGE-TV  (6)  4/7/54-Oct.  '54 
Muskegon! — 

WTVM  (35)  12/23/52-Unknown 
Saginaw  (Bay  City,  Midland) — 

►  WKNX-TV  (57)  ABC,  CBS;  Gill-Perna;  100,000 
WSBM-TV  (51)  10/29/53-Unknown 

Traverse  City! — 

►  WPBN-TV  (7)  NBC;  Holman 

MINNESOTA 

Austin — 

►  KMMT  (6)  ABC;  Pearson;  94,349 
Duluth!  (Superior,  Wis.) — 

►  KDAL-TV  (3)  ABC,  NBC;  Avery-Knodel;  66,500 

►  WDSM-TV  (6).  See  Superior,  Wis. 
WFTV  (38)  See  footnote  (d) 

Hibbing!— 

KHTV  (10)  1/13/54-Unknown 
Minneapolis  (St.  Paul) — 

KEYD-TV  (9)  H-R;  6/10/54-1/1/55 

►  WCCO-TV  (4)  CBS;  Free  &  Peters;  489,100 

►  WTCN-TV  (11)  ABC,  DuM;  Blair;  484,930 
Rochester — 

►  KROC-TV  (10)  NBC;  Meeker;  85,485 
St.  Paul  (Minneapolis) — 

►  KSTP-TV  (5)  NBC;  Petry;  489,100 

►  WMIN-TV  (11)  ABC,  DuM;  Blair;  484,930 


THE  SPOTLIGHTS  ON 

WEHT 

IN  THE 

EVANSVILLE  MARKET 


THRIFTY 
FIFTY 
PARLAYS  CBS 
ADJACENCIES 
INTO  CASH 
SALES 


rates 
Indiana 


Broadcasting 


Telecasting 


No  rash 
promises,  No 
fabulous  cloims  . 
Realistically  scaled 
deliver  the  Evansville, 
market  which  we  serve,  and  serve  well, 
giving  unduplicated  CBS-TV  coverage 
an  area  isolated  from  VHF 
REPRESENTED 
Nationally  by  Regionally  by 

MEEKER  TV,  Inc.       ADAM  YOUNG 

St.  Louis,  Mo. 

WEHT  'hg""el  5  o 

September  27,  1954    •    Page  115 


^  7 
I  2 
11 
11 


Highest  Antenna 
in  the  South  - 
6,089  Feet 
Above  Sea  Level 




COVERAGE  OUT  OF  < 
THIS  WORLD 

WLOS^TV 

CHANNEL  13 
Asheville,  N.C. 


The  most  powerful  station 

in  the  Southeast* 

On  the  Air  September  18th! 

Serving  204,907  TV  Families** 
in  an  area  of 
2,058,000  People 

Covering  four  rich  Piedmont 
states  with  Effective  Buying 
Income  of  $2,411,466,000*** 


•operating  at  170,000  watts,  2,850  feet  above  aver- 
age terrain  (FCC  maximum  for  this  altitude). 
**A.C.  Nielsen  Co.  Report  U.S.  Television  Owner- 
ship by  Counties  as  of  November  1,  1953  and 
RTMA  set  sales  figures  for  Western  North  Carolina, 
January  through  April,  1954. 

***Sales  Management  Survey  of  Buying  Power, 
May  10, 1954. 


WL0S-TV,  CHANNEL  13 

ASHEVILLE,  N.C. 


National  Representative 
Venard,  Rintoul  and  McDonnell,  Inc. 

•5k    Southeastern  Representative 
James  S.  Ayres  Company 


Johnson  City  • 


Y 


•k  Asheville 


NIT.  PISBAH 


<!)■*  (D-i    •  Spartanburg 


Greenville 


\ 


FOR  THE  RECORD 


MISSISSIPPI 

Biloxit — 

Radio  Assoc.  Inc.  (13)  Initial  Decision  7/1/54 
Columbust — 

WCBI-TV  (4)  McGillvra;  7/28/54-Early  '55 

Jackson — 

►  WJTV  (25)  CBS,  DuM;  Katz;  50,224 

►  WLBT  (3)  NBC;  Hollingbery;  98,472 

►  WSLI-TV  (12)  ABC;  Weed;  93,000 
Meridian? — 

WCOC-TV  (30)  See  footnote  (d) 

►  WTOK-TV  (11)  ABC,  CBS,  NBC,  DuM;  Head- 

ley-Reed;  44,300 

MISSOURI 

Cape  Girardeaut — 

KFVS-TV  (12)  CBS;  10/14/53-Unknown 

KGMO-TV  (18)  4/16/53-Unknown 
Claytont — 

KFUO-TV  (30)  2/5/53-Unknown 
Columbia — 

►  KOMU-TV  (8)  ABC,  CBS.  NBC.  DuM;  H-R; 

49,595 
Festust — 

KACY  (14)  See  footnote  (d) 
Hannibalt  (Quincy.  111.)—  ' 

►  KHQA-TV  (7)  CBS,  DuM;  Weed;  120,475 

►  WGEM-TV  (10)  See  Quincy,  111. 
Jefferson  Cityt — 

KRCG  (13)  6/10/54-Unknown 
Joplint — 

KSWM-TV  (12)  CBS;  Venard;  12/23/53-9/26/54 
(granted  STA  Sept.  7) 
Kansas  City — 

►  KCMO-TV  (5)  ABC,  DuM;  Katz;  414,615 

►  KMBC-TV  (9)  CBS;  Free  &  Peters;  414,615 

►  WDAF-TV  (4)   NBC;   Harrington,  Righter  & 

Parsons;  414,615 
Kirksvillet — 

KTVO  (3)  12/16/53-Unknown 
St.  Joseph — 

►  KFEQ-TV  (2)  CBS,  DuM;  Headley-Reed;  107,612 

St.  Louis — 

►  KETC  (*9) 

►  KSD-TV  (5)  ABC,  CBS,  NBC;  NBC  Spot  Sis.; 
654  934 

KSTM-TV  (36)  See  footnote  (d) 

►  KWK-TV  (4)  CBS;  Katz 
WIL-TV  (42)  2/12/53-Unknown 
KACY  (14)  See  Festus 

►  WTVI  (54)  See  Belleville.  111. 
Sedaliat— 

►  KDRO-TV  (6)  Pearson;  52,600 
Springfield — 

►  KTTS-TV  (10)  CBS.  DuM;  Weed;  49,456 

►  KYTV  (3)  NBC;  Hollingbery;  55,020 

MONTANA 

Billingst — 

►  KOOK-TV  (2)  ABC,  CBS.  NBC.  DuM;  Headley- 

Reed;  15,000 
Buttet— 

KOPR-TV  (4)  See  footnote  (d) 

►  KXLF-TV  (6).   No  estimate  given. 
Great  Fallst — 

►  KFBB-TV  (5)  CBS,  ABC,  DuM;  Headley-Reed; 

14,000 
Missoulat — 

►  KGVO-TV  (13)  ABC,  CBS,  NBC,  DuM;  Gill- 

Perna;  12,000 

NEBRASKA 

Holdrege  (Kearney) — 

►  KHOL-TV    (13)    ABC,  CBS. 

40.346 
Lincoln — 

►  KOLN-TV  (10)  ABC.  CBS,  DuM;  Avery-Kno- 

del;  107,204 
KUON  (12)  See  footnote  (d) 
Omaha — 

►  KMTV  (3)  ABC.  CBS,  DuM;  Petry:  283,150 

►  WOW-TV  (6)  NBC,  DuM;  Blair;  248,594 

Scottsblufff— 

Frontier  Bcstg.  Co.  (10)  8/18/54-Unknown 

NEVADA 

Hendersont — 

KLRJ-TV  (2)  Pearson  7/2/54-12/1/54 

►  KLAS-TV  (8)  ABC,  CBS,  NBC,  DuM;  Weed; 

15,649 
Reno — ■ 

►  KZTV  (8)  ABC,  CBS,  NBC,  DuM;  Pearson; 

15,500 

NEW  HAMPSHIRE 

Keenef — 

WKNE-TV  (45)  4/22/53-Unknown 

Manchester? — 

►  WMUR-TV  (9)  ABC,  DuM;  Weed;  240,000 
Mt.  Washington? — 

WMTW  (8)  See  Poland,  Me. 

NEW  JERSEY 

Asbury  Park? — 

►  WRTV  (58)  107,000 
Atlantic  City — 

WFPG-TV  (46)  See  footnote  (d) 
WOCN    (52)  1/8/53-Unknown 

Camdent — 

WKDN-TV  (17)  1/28/54-Unknown 
Newark  (New  York  City) — 

►  WATV  (13)  Weed;  4,150,000 
New  Brunswick? — 

WTLV  (*19)  12/4/52-Unknown 


DuM;  Meeker: 


NEW  MEXICO 

Albuquerque? — 

►  KOAT-TV  (7)  ABC,  DuM;  Hollingbery;  43,797 

►  KOB-TV  (4)  NBC:  Branham;  43.797 

►  KGGM-TV  (13)  CBS;  Weed;  43,797 
Roswell? — 

►  KSWS-TV  (8)  ABC.  CBS,  NBC,  DuM;  Meeker; 

22,906 

NEW  YORK 

Albany(Schenectady,  Troy) — 

WPTR-TV  (23)  6/10/53-Unknown 

►  WROW-TV  (41)  ABC,  DuM;  BolUng;  103,000 

►  WTRI  (35)  CBS;  Headley-Reed;  101,000 
WTVZ  (*17)  7/24/52-Unknown 

Bingham  ton — 

►  WNBF-TV  (12)  ABC.  CBS,  NBC,  DuM;  Boi- 

ling; 294,580 
WQTV  (*46)  8/14/52-Unknown 
Southern  Tier  Radio  Service  Inc.  (40)  Initial 
Decision  8/24/54 
Bloomingdale?  (Lake  Placid) — 

WIRI  (5)  12/2/53-10/1/54 
Buffalo— 

►  WBEN-TV  (4)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  412,489.  See  footnote  (a). 

►  WBUF-TV  (17)  ABC,  CBS,  NBC,  DuM;  H-R; 

165.000 

►  WGR-TV  (2)  ABC,  NBC,  DuM;  Headley-Read 
WTVF  (*23)  7/24/52-TJnknown 

Carthage?  (Watertown) — 

WCNY-TV  (7)  ABC,  CBS;  Weed;  3/3/54-10/1/54 
Elmira — 

WECT  (18)  See  footnote  (d) 

►  WTVE  (24)  ABC,  CBS,  NBC,  DuM;  Forjoe; 

35,500 

Ithaca? — 

WHCU-TV    (20)    CBS;  1/8/53-November 
WIET  (*14)  1/8/53-Unknown 

Kingston — 

►  WKNY-TV  (66) 

Meeker;  12,639 


'54 


ABC,    CBS,    NBC,  DuM; 


New  York — 

►  WABC-TV  (7)  ABC;  Weed;  4,180,000 

►  WABD  (5)  DuM;  Avery-Knodel;  4,180,000 

►  WCBS-TV  (2)  CBS;  CBS  Spot  Sis.;  4,180,000 
WGTV  (*25  )  8/14/52-Unknown 

►  WNBT  (4)  NBC;  NBC  Spot  Sis.;  4,180,000 
WNYC-TV  (31)  5/12/54-Unknown 

►  WOR-TV  (9)  WOR;  WOR-TV  Sis.:  4,180,000 

►  WPIX  (11)  Free  &  Peters;  4,180,000 

►  WATV  (13)  See  Newark,  N.  J. 


WTR 

ALBANY  SCHENECTADY  TROY 


105,000 


29  tk 


SEE  YOUR 
HEADLEY-REED  Man 


Page  116    •    September  27,  1954 


SOURCE  ON  REQUEST 


Broadcasting 


Telecasting 


Rochester — 

WCBF-TV  (15)  6/10/53-Unknown 

►  WHAM-TV  (5)  NBC;  Hollingbery;  255,000 

►  WHEC-TV  (10)  ABC,  CBS;  Everett-McKinney; 

255,000 

WRNY-TV  (27)  4/2/53-Unknown 
WROH  (*21)  7/24/52-Unknown 

►  WVET-TV  (10)  ABC,  CBS;  Boiling;  255,000 
Schenectady  (Albany,  Troy) — 

►  WEGB  (6)  ABC,  CBS.  NBC.  DuM;  NBC  Spot 

Sis;  378,800 
Syracuse — 

►  WHEN-TV  (8)  ABC,  CBS,  DuM;  Katz;  345,460 
WHTV  (»43)  9/18/52-Unknown 

►  WSYR-TV  (3)  NBC;  Headley-Reed;  347,000 
Utiea— 

WFRB  (19)  7/1/53-Unknown 

►  WKTV  (13)   ABC,  CBS,  NBC,  DuM;  Cooke: 

147,000 

NORTH  CAROLINA 

Ashevillet — 

►  WISE-TV  (62)  CBS,  NBC;  Boiling;  30,000 

►  WLOS-TV  (13)  ABC,  DuM;  Venard 
Chapel  Hillt— 

WUNC-TV  (*4)  9/30/53-Oct.  '54. 
Charlotte — 

►  WAYS-TV    (36)    ABC,   NBC,   DuM;  Boiling; 

54,560 

►  WBTV  (3)  CBS,  NBC,  DuM;  CBS  Spot  Sis.; 

415,313 
Durhamt — 

►  WTVD  (11)  ABC,  NBC;  Headley-Reed;  116,864 
Fayettevillet — 

WFLB-TV  (18)  4/13/54-Unknown 
Gastoniaf — 

WTVX  (48)  4/7/54-Summer  '54 
Greensboro — 

WCOG-TV   (57)    ABC;    Boiling;  11/20/52-Un- 
known 

►  WFMY-TV  (2)  ABC,  CBS,  DuM;  Harrington, 

Righter  &  Parsons;  238.641 
Greenville — 

►  WNCT  (9)  ABC.  CBS,  NBC,  DuM;  Pearson; 

80,800 
Raleigh — 

►  WNAO-TV    (28)    ABC,    CBS,    DuM;  Avery- 

Knodel;  83,400 
Wilmingtont — 

►  WMFD-TV  (6)  ABC,  NBC;  Weed;  32,350 
WTHT  (3)  2/17/54-Unknown 

Winston-Salem — 

►  WSJS-TV  (12)  NBC;  Headley-Reed;  224,064 

►  WTOB-TV  (26)  ABC.  DuM;  H-R;  65,000 

NORTH  DAKOTA 

Bismarckf — 

►  KFYR-TV  (5)  ABC,  CBS.  NBC,  DuM;  Blair; 

16,915 
Fargot — 

►  WDAY-TV  (6)  ABC,  CBS,  NBC,  DuM;  Free  & 

Peters:  42,260 
Grand  Forkst — 

KNOX-TV  (10)  3/10/54-Unknown 
Minott — 

►  KCJB-TV  (13)  ABC,  CBS,  NBC,  DuM;  Weed; 

30,000 
Valley  Cityt— 

►  KXJB-TV  (4)  CBS;  Weed;  50,000 

OHIO 

Akron — 

►  WAKR-TV  (49)  ABC;  Weed;  174,066 
Ashtabulat — 

►  WICA-TV  (15  )  20,000 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Cincinnati — 

►  WCET  (*48)  2,000 

►  WCPO-TV  (9)  ABC,  DuM;  Branham;  500,000 

►  WKRC-TV  (12)  CBS;  Katz;  662,236 

►  WLWT  (5)  NBC;  WLW  Sis.;  525,000 
WQXN-TV  (54)  Forjoe;  5/14/53-Oct.  '54 

Cleveland — 

WERE-TV  (65)  6/18/53-Unknown 

►  WEWS  (5)  CBS;  Branham;  1,048,406 
WHK-TV  (19)  11/25/53-Unknown 

►  WNBK  (3)  NBC;  NBC  Spot  Sis.;  1,045,000 

►  WXEL  (8)  ABC,  CBS,  DuM;  Katz;  823,629 
Columbus — 

►  WBNS-TV  (10)  CBS:  Blair;  307,000 

►  WLWC  (4)  NBC;  WLW  Sis.;  307,000 
WOSU-TV  (*34)  4/22/53-Unknown 

►  WTVN-TV  (6)  DuM;  Katz;  381,451 
Dayton — 

►  WHIO-TV  (7)  CBS,  DuM;  Hollingbery;  637,330 
WIFE  (22)  See  footnote  (d) 

►  WLWD  (2)  ABC,  NBC;  WLW  Sis;  320,000 
Elyriat— 

WEOL-TV  (31)  2/11/54-Fall  '54 
Lima — 

WIMA-TV  (35)  Weed;  1/24/52-Unknown 

►  WLOK-TV  (73)  NBC;  H-R;  62,973 
Mansfieldt — 

WTVG  (36)  6/3/54-Unknown 
Massillont — 

WMAC-TV  (23)  Petry;  9/4/52-Unknown 
Steubenville — 

►  WSTV-TV  (9)  CBS;  Avery-Knodel;  1,083,900 
Toledo — 

►  WSPD-TV  (13)  ABC,  CBS,  NBC,  DuM;  Katz; 

288,132 
Youngstown — 

►  WFMJ-TV  (21)  NBC;  Headley-Reed;  138,218 

►  WKBN-TV    (27)    ABC,   CBS.   DuM;  Raymer; 

138,218 
Zanesville — 

►  WHIZ-TV  (18)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 36.466 

OKLAHOMA 

Adat— 

►  KTEN  (10)  ABC;  Venard;  173,820 
Ardmoret — 

KVSO-TV  (12)  5/12/54-Unknown 
Enidt— 

►  KGEO-TV  (5)  ABC;  Pearson;  118,000 
Lawtont — 

►  KSWO-TV  (7)  DuM;  Pearson;  54,540 
Miamit — 

KMIV  (58)  4/22/53-Unknown 
Muskogeet — 

►  KTVX  (8)  ABC,  DuM;  Avery-Knodel 
Oklahoma  City — 

KETA  (»13)  12/2/53-Unknown 

►  KMPT  (19)  DuM;  Boiling;  98,267 

►  KTVQ  (25)  ABC;  H-R;  151,224 

►  KWTV  (9)  CBS,  DuM;  Avery-Knodel;  256,102 

►  WKY-TV  (4)  ABC,  NBC;  Katz;  274,445 
Tulsa— 

►  KCEB  (23)  NBC,  DuM;  Boiling;  103,095 

►  KOTV  (6)  ABC,  CBS.  NBC.  DuM:  Petry;  229,100 
KSPG  (17)  2/4/54-Unknown 

KVOO-TV  (2)  7/8/54-Unknown  (granted  STA 
Sept.  10) 

KOED-TV  (*11)  7/21/54-Unknown 
OREGON 

Eugene — 

►  KVAL-TV  (13)  ABC.  NBC,  DuM;  Hollingbery; 

26,000 
Medford— 

►  KBES-TV  (5)  ABC,  CBS,  NBC,  DuM;  Hoag- 

Blair;  23,610 
Portland — 

KLOR    (12)    ABC;    Hollingbery;  7/22/54-Un- 
known 


►  KOIN-TV  (6)  ABC,  CBS;  CES  Spots  Sis.;  240,- 

964 

►  KPTV  (27)  ABC,  NBC,  DuM;  NBC  Spot  Sla.; 

184,745 

North  Pacific  Tv  Inc.  (8)  Initial  Decision  6/16/54 
Salemt— 

KSLM-TV  (3)  9/30/53-Unknown 

PENNSYLVANIA 

Allentownt — 
WFMZ-TV  (67)  Avery-Knodel;  7/16/53-Fall  '54 
WQCY  (39)  Weed;  8/12/53-Unknown 
Altoona — 

►  WFBG-TV  (10)  ABC,  CBS,  NBC,  DuM;  H-R; 

447.128 
Bethlehem — 

►  WLEV-TV  (51)  NBC;  Meeker;  81,118 
Chambersburgt — 

WCHA-TV  (46)  See  Footnote  (d) 
Easton — 

►  WGLV  (57)  ABC,  DuM;  Headley-Reed;  84,915 
Erie — 

►  WICU  (12)  ABC,  NBC,  DuM;  Petry;  208,500 
WLEU-TV  (66)  12/31/53— Unknown 

►  WSEE  (35)  CBS,  DuM;  Avery-Knodel;  34,605 
Harrisburg — 

►  WCMB-TV  (27)  Cooke 

►  WHP-TV  (55)  CBS;  Boiling;  166,423 

►  WTPA  (71)  ABC,  NBC;  Headley-Reed;  166,423 
Hazletont — 

WAZL-TV  (63)  Meeker;  12/18/52-Unknown 
Johnstown — 

►  WARD-TV  (56)  ABC,  CBS,  DuM;  Weed 

►  WJAC-TV  (6)  CBS,  NBC,  DuM;  Katz;  779,607 

►  WGAL-TV    (8)    CBS,    NBC.    DuM;  Meeker; 

554  914 

WWLA  (21)  Venard;  5/7/53-Fall  '54 
Lebanonf — 

►  WLBR-TV  (15)  Burn-Smith;  193,150 
New  Castlet — 

►  WKST-TV  (45)  ABC,  DuM;  Everett-McKinney; 

139,578 
Philadelphia — 

►  WCAU-TV  (10)  CBS;  CBS  Spot  Sis;  1,843,213 

►  WFIL-TV  (6)  ABC,  DuM;  Katz;  1,833.160 
WIBG-TV  (23)  10/21/53-Unknown 

►  WPTZ  (3)  NBC;  Free  &  Peters;  1,819,362 
Pittsburgh — 

►  WDTV  (2)  CBS,  NBC,  DuM;  DuM  Spot  Sis.; 

1.134,110 

►  WENS  (16)  ABC,  CBS,  NBC;  Petry;  356,354 
WKJF-TV  (53)  See  footnote  (d) 

►  WQED  (*13) 

WTVQ  (47)  Headley-Reed;  12/23/52-Unknown 
Reading — 

►  WEEU-TV    (33)    ABC,   NBC;    Headley  Reed; 

95,000 

►  WHUM-TV  (61)  CBS;  H-R;  219,870 

Scranton — 

►  WARM-TV  (16)  ABC;  Hollingbery;  168,500 

►  WGBI-TV  (22)  CBS;  Blair;  172,000 

►  WTVU  (73)  Everett-McKinney;  150,424 

Sharont- — 

WSHA  (39)  1/27/54-Unknown 
Wilkes-Barre — 

►  WBRE-TV  (28)  NBC;  Headley-Reed;  171,000 

►  WILK-TV    (34)    ABC,    DuM;  Avery-Knodel; 

180,000 

Williamsportt — 

WRAK-TV   (36)   Everett-McKinney;  11/13/52- 
Jan.  '55 
York— 

►  WNOW-TV  (49)  DuM;  Forjoe;  87,400 

►  WSBA-TV  (43)  ABC;  Young;  86,400 


VHF    CHANNEL  Q   MANCHESTER     N.  H 

THE  BEST  SIGNAL— AND  LOCAL  COVERAGE 
FROM  WITHIN  THE  MARKET 


70%  of  entire  New  Hamp- 
shire population   1 10,000  TV  families 

PLUS — Coverage  of  northern 
Massachusetts — Lowell,  Lawrence, 

Haverhill,  Fitchburg  area    115,000  TV  families 

PLUS — Coverage  of  south  and 

eastern  Vermont    15,000  TV  families 

Total  PRIMARY  coverage    240,000  TV  famlies 

4  Million  People  Live  in  This  Area 


Broadcasting   •  Telecasting 


September  27,  1954    •    Page  117 


FOR  THE  RECORD 


RHODE  ISLAND 

Providence — ■ 

►  WJAR-TV  (10)  ABC,  CBS,  NBC,  DuM;  Weed; 

1,134,473 

►  WNET  (16)  ABC,  CBS,  DuM;  Raymer;  41,790 
WPRO-TV  (12)  Blair;  9/2/53-Unknown  (grant- 
ed STA  Sept.  23) 

SOUTH  CAROLINA 

Aikent — 

WAKN-TV  (54)  10/21/53-Unknown 
Anderson — 

►  WAIM-TV  (40)  CBS;  Headley-Reed:  51,000 
Camdent — 

WACA-TV  (15)  6/3/53-Unknown 
Charleston — 

►  WCSC-TV    (5)    ABC,    CBS;    Free    &  Peters; 

121,113 

WUSN-TV  (2)  NBC,  DuM;  H-R,  3/25/54-9/25/54 
Columbia — 

►  WCOS-TV  (25)  ABC,  DuM;  Headley-Reed;  59,- 

200 

►  WIS-TV  (10)  ABC,  NBC,  DuM;  Free  &  Peters; 

126,334 

►  WNOK-TV  (67)  CBS,  DuM;  Raymer;  60.000 
Florencet — 

WBTW  (8)  CBS;  CBS  Spot  Sis.;  11/25/53-Oct. 
'54 

Greenville — 

►  WFBC-TV  (4)  NBC;  Weed;  277,632 

►  WGVL  (23)  ABC,  DuM;  H-R;  75,300 
Spartanburgf — 

WSPA-TV    (7)    CBS;    Hollingbery;  11/25/53- 

Early  '55 

SOUTH  DAKOTA 

Sioux  Fallst— 

►  KELO-TV  (11)  ABC,  CBS,  NBC,  DuM;  Raymer; 

84,197 

TENNESSEE 

Chattanooga — 

►  WDEF-TV  (12)  ABC,  CBS.  NBC,  DuM;  Bran- 

ham;  91,450 

Mountain   City  Tv  Inc.    (3)   Initial  Decision 
7/5/54 
Jacksonf  

WDXI-TV  (7)  Burn-Smith;  12/2/53-Oct.  '54 
Johnson  City — 

►  WJHL-TV  (11)  ABC,  CBS,  NBC,  DuM;  Pear- 

son; 68,917 
Knoxville — 

►WATE  (6)  ABC,  NBC;  Avery-Knodel;  86,980 

►  WTSK-TV  (26)  ABC,  CBS,  DuM;  Pearson;  78,- 

900 


If  you  use  TV  film 
you  need  BONDED 
TV  film  service! 


Saves  You  Money,  Wori$j 
and  Mistakes! 

COMPLETE  TV  FILM  SERVICE  FOR 
PROGRAMS  OR  COMMERCIALS 

Shipping  •  Splicing  •  Routing, 
Scheduling,  Print  Control 
Records  •  Examination, 
Repair,  Cleaning,  Report  on 
Print  Condition  •  Storage 
Supplies,  Equipment 


DED 


TV  FILM  SERVICE 

LOS  ANGELES  •  NEW  YORK 

904  N.  La  Cienega       630  Ninth  Ave. 
BR  2-7825  JU  6-1030 


Memphis — 

►  WHBQ-TV  (13)  CBS;  Blair;  291,181 
fr-WMCT  (5)  ABC,  NBC,  DuM;  Branham;  291,181 

WREC  Broadcasting  Service  (3)  Initial  Deci- 
sion 8/27/54 
Nashville — 

►  WSIX-TV  (8)  CBS;  Hollingbery;  194,682 

►  WSM-TV  (4)  NBC,  DuM;  Petry;  194,682 
Old  Hickory  (Nashville) — 

►  WL AC-TV  (5)  CBS;  Katz 

TEXAS 

Abilenet — 

*►  KRBC-TV  (9)  ABC,  NBC,  DuM;  Pearson;  35,307 
Amarillo — 

►  KFDA-TV  (10)  ABC,  CBS;  Branham;  54,929 

►  KGNC-TV  (4)  NBC,  DuM;  Katz;  54,929 
KLYN-TV  (7)  12/11/53-Unknown 

Austin — 

►  KTBC-TV  (7)  ABC,  CBS,  NBC,  DuM;  Raymer; 

85,722 
Beaumontt — 

►  KBMT  (31)  ABC,  NBC,  DuM;  Forjoe;  28,108 
Beaumont  Bcstg.  Corp.  (6)  8/4/54-Dec.  '54 

Big  Springf— 

KBST-TV  (4)  7/22/54-Unknown 
Corpus  Christit — 

►  KVDO-TV  (22)  NBC;  Young;  14,744 
KTLG  (43)  12/9/53-Unknown 

Gulf  Coast  Bcstg.  Co.  (6)  Initial  Decision  6/17/54 

Dallas  

KDTX  (23)  1/15/53-Unknown 
KLIF-TV  (29)  2/12/53-Unknown 

►  KRLD-TV  (4)  CBS;  Branham;  406,804 

►  WFAA-TV  (8)  ABC,  NBC,  DuM;  Petry:  406,804 
El  Paso— 

►  KROD-TV    (4)    ABC,   CBS,   DuM;  Branham; 

57,280 

KELP-TV  (13)  Forjoe:  3/18/54-Fall  '54 

►  KTSM-TV  (9)  NBC;  Hollingbery;  57,280 
Ft.  Worth— 

►  WBAP-TV   (5)    ABC,   NBC;    Free   &  Peters; 

401,000 

Texas  State  Network  (11)  9/17/54-Unknown 
Galveston — 

►  KGUL-TV  (11)  CBS;  CBS  Spot  Sis.;  325,000 

325,000 

Harlingent  (Brownsville,  McAllen.  Weslaco) — 

►  KGBT-TV  (4)  ABC,  CBS,  DuM;  H-R;  41,237 
Houston — 

KNUZ-TV  (39)  See  footnote  (d) 

►  KPRC-TV  (2)  NBC;  Petry;  357,000 
KTLJ  (13)  2/23/54-Unknown 
KTVP  (23)  1/8/53-Unknown 

►  KUHT  (*8)  281,500 
KXYZ-TV  (29)  6/18/53-Unknown 

Longviewt — 

►  KTVE  (32)  Forjoe;  24,171 
Lubbock — 

►  KCBD-TV  (11)  ABC,  NBC;  Raymer;  62,365 

►  KDUB-TV    (13)    CBS,    DuM;  Avery-Knodel; 

62,365 

KFYO-TV  (5)  Katz;  5/7/53-Unknown 
Midland — 

►  KMID-TV  (2)  ABC,  CBS,  NBC;  Venard;  38,500 
San  Angelo — 

l»-  KTXL-TV  (8)  ABC,  CBS,  NBC,  DuM;  Venard; 

35.000 
San  Antonio — 

KALA  (35)  3/26/53-Unknown 

KCOR-TV  (41)  O'Connell:  5/12/54-11/1/54 

►  KGBS-TV  (5)  ABC,  CBS,  DuM;  Katz;  207,658 

►  WOAI-TV  (4)  NBC;  Petry;  207,658 
Sweetwatert — 

KPAR-TV  (12)  CBS;  Avery-Knodel;  8/26/53- 
Unknown 
Temple — 

►  KCEN-TV  (6)  NBC;  Hollingbery;  86,889 
Texarkana  (also  Texarkana,  Ark.) — 
K-KCMC-TV  (6)  ABC,  CBS,  DuM;  Venard;  83,863 
Tylert— 

fKETX  (19)  CBS,  NBC,  DuM;  Pearson;  28,405 
KLTV  (7)  ABC;  Pearson;  12/7/54-Oct.  '54 

Victoriat — 

KNAL  (19)  Best;  3/26/53-Unknown 

Wacot — 

►  KANG-TV  (34)  ABC,  DuM;  Pearson;  44,911 
Weslacot  (Brownsville,  Harlingen,  McAllen)  — 

►  KRGV-TV  (5)  NBC;  Raymer;  40,375 
Wichita  Falls— 

*►  KFDX-TV  (3)  ABC,  NBC;  Raymer;  71,100 
«»-  KWFT-TV  (6)  CBS,  DuM;  Blair;  85,300 

UTAH 

Provot — 

KOVO-TV  (11)  12/2/53-Unknown 
Salt  Lake  City— 

►  KSL-TV  (5)  CBS,  DuM;  CBS  Spot  Sis.;  165,200 
*►  KTVT  (4)  NBC;  Blair;  165,200 

KUTV  (2)  ABC;  Hollingbery;  3/26/53-9/26/54 

VERMONT 

Montpeliert — 

►  WMVT  (3)  ABC,  CBS;  Weed 

VIRGINIA 

Danvillet — 

*■  WBTM-TV  (24)  ABC;  Gill-Perna;  21.545 
Hampton  (Norfolk)  — 

»►  WVEC-TV  (15)  NBC;  Rambeau;  110,000 
Harrisonburg — 

►  WSVA-TV  (3)  ABC,  CBS,  NBC,  DuM;  Pearson; 

86.432 
Lynchburg — 

►  WLVA-TV  (13)  ABC,  CBS,  DuM;  Hollingbery; 

120,000 
Newport  News — 
+  WACH-TV  (33)  Walker 


Norfolk — 

►  WTAR-TV  (3)  ABC,  CBS,  DuM;  Petry;  329,247 

►  WTOV-TV  (27)  ABC,  DuM;  Forjoe;  112,000 

►  WVEC-TV  (15)  See  Hampton 
Peters  bur gf — 

Southside  Virginia  Telecasting  Corp.  (8)  Initial 
Decision  5/25/54 
Richmond — 

WOTV  (29)  12/2/53-Unknown 

►  WTVR  (6)  NBC;  Blair;  462,058 
Roanoke — 

►  WSLS-TV    (10)    ABC,    NBC;  Avery-Knodel; 

267,837 

WASHINGTON 

Bellinghamt — 

►  KVOS-TV  (12)  DuM;  Forjoe;  76,146 
Seattle  (Tacoma) — 

►  KING-TV  (5)  ABC;  Blair;  370,100 

►  KOMO-TV  (4)  NBC;  Hollingbery;  370,100 
KCTS  (*9)  12/23/53-  Dec.  '54 

KCTL  (20)  4/7/54-Unknown 
Spokane — 

►  KHQ-TV  (6)  NBC:  Katz;  79,567 

►  KXLY-TV  (4)  CBS,  DuM;  Avery-Knodel;  89,283 
KREM-TV  (2)  Boiling;  3/18/54-10/15/54 

Tacoma  (Seattle) — 

►  KMO-TV  (13)  Branham;  370,100 

►  KTNT-TV  (11)  CBS,  DuM;  Weed;  370,100 
Vancouvert — 

KVAN-TV  (21)  Boiling;  9/25/53-Unknown 
Yakima — 

►  KIMA-TV  (29)  ABC,  CBS,  NBC,  DuM;  Weed; 

28,337 

WEST  VIRGINIA 

Charleston — 

►  WCHS-TV  (8)  CBS.  DuM:  Branham 

►  WKNA-TV  (49)  ABC,  DuM;  Weed;  42,942 
Clarksburgt — 

WBLK-TV  (12)  Branham;  2/17/54-1/1/55 
Fairmontt — 

►  WJPB-TV  (35)  ABC,  NBC,  DuM;  Gill-Perna; 

35,200 
Huntington — 

►  WSAZ-TV  (3)  NBC;  Katz;  442,240 

Greater  Huntington  Radio  Corp.  (13)  9/2/54- 
Unknown 
Oak  Hill  (Beckley)t— 

WO  AY-TV  (4)  Weed;  6/2/54-10/1/54 
Parkersburgt — 

►  WTAP  (15)  ABC,  DuM;  Forjoe;  30,000 
Wheeling — 

WLTV  (51)  2/11/53-Unknown 

►  WTRF-TV  (7)  ABC,  NBC;  Hollingbery;  281.811 

WISCONSIN 

Eau  Clairet — 

►  WEAU-TV  (13)  ABC,  NBC,  DuM;  Hollingbery; 

55,700 
Green  Bay — 

►  WBAY-TV  (2)  ABC,  CBS,  NBC,  DuM;  Weed; 

195.670 

WFRV-TV  (5)  3/10/54-Unknown 
T_<a  Crosse*}" 

►  WKBT  (8)  CBS,  NBC,  DuM;  Raymer;  34,600 
WTLB  (38)  12/16/53-Unknown 

Madison — 

►  WHA-TV  (*21) 

►  WKOW-TV  (27)  CBS;  Headlev-Reed;  54.000 

►  WMTV  (33)  ABC,  NBC,  DuM;  Meeker;  58,500 
Badger    Television    Co.    (3)    Initial  Decision 

7/31/54 

Marinettet  (Green  Bay) — 

►  WMBV-TV  (11)  NBC;  Venard;  175,000 
Milwaukee — 

►  WCAN-TV  (25)  CBS;  Rosenman;  406,700 

►  WOKY-TV  (19)  ABC,  DuM;  Boiling;  343,057 

►  WTMJ-TV   (4)   NBC;   Harrington,  Righter  & 

Parsons;  695,785 
WTVW  (12)  ABC,  DuM;  Petry;  6/11/54-10/27/54 
(granted  STA  Sept.  7) 
Neenah — 

P-  WNAM-TV  (42)  ABC:  George  Clark 
Superiort  (Duluth.  Minn.) — 

t*  WDSM-TV  (6)  CBS,  DuM;  Free  &  Peters;  66,000 

►  KDAL-TV  (3).  See  Duluth,  Minn. 
WausauT — 

WOSA-TV  (16)  2/10/54-Unknown 
WSAU-TV  (7)  CBS;  Meeker;  5/12/54-Fall  '54 

WYOMING 

Cheyennet — 

►  KFBC-TV  (5)  ABC,  CBS,  NBC,  DuM;  Holling- 

bery; 46,100 

ALASKA 

Anchorage* — 

*-KFIA  (2)  ABC,  CBS;  Weed;  12,000 

►  KTVA  (11)  NBC,  DuM;  Feltis;  10,000 
FairbanksT — 

KFIF  (2)  ABC.  CBS;  7/1/53-Unknown 

HAWAII 

Honolulu! — 

«►  KGMB-TV  (9)  CBS;  Free  &  Peters;  60,000 

►  KONA  (11)  NBC,  DuM;  NBC  Spot  Sis;  60,000 
»►  KULA-TV  (4)  ABC;  Headley-Reed;  58,000 

PUERTO  RICO 

San  Juant — 

>■  WAPA-TV   (4)   ABC,  NBC,  DuM;  Caribbean 
Networks 

►  WKAQ-TV  (2)  CBS;  Inter-American;  32,000 


Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 


Page  118 


September  27,  1954 


Broadcasting 


Telecasting 


CANADA 

Hamilton,  Ont. — 

►  CHCH-TV  (11)  CBC,  CBS,  NBC;  All-Canada, 

Young;  96,500 

Kitchener,  Ont. — 

►  CKCO-TV  (13)  CBC,  ABC,  CBS,  NBC,  DuM; 

Hardy,  Weed;  50,000 

London,  Ont. — 

►  CFPL-TV  (10)  CBC,  CBS,  NBC;  All-Canada, 

Weed;  80,627 

Montreal,  Que. — 

►  CBFT  (2)  CBC  French;  CBC;  221,216 

►  CBMT  (6)  CBC;  CBC;  221,216 

Ottawa.  Ont. — 

►  CBOT  (4)  CBC;  CBC;  38,500 
Quebec  City,  Que.— 

►  CFCM-TV  (4)  CBC;  Hardy;  6,000  estimate 
Regina,  Sask.f — 

►  CKCK-TV  (2)  CBC;  All-Canada,  Weed;  3,000 
St.  John,  N.  B.f— 

►  CHSJ-TV  (4)  CBC;  All-Canada;  10,000 
Sudbury,  Ont.f— 

►  CKSO-TV  (5)   CBC,  ABC,  CBS,  NBC,  DuM; 

All-Canada,  Weed;  9,102 

Toronto,  Ont. — 

►  CBLT  (9)  CBC,  ABC,  CBS,  NBC,  DuM;  CBC; 

280.000 

Vancouver,  B.  C.f — 

►  CBUT  (2)  CBC;  CBC;  30,000 
Winnipeg,  Man.f — 

►  CBWT  (4)  CBC;  CBC;  5,000 

MEXICO 

Juarezt  (El  Paso,  Tex.) — 

►  XEJ-TV  (5)  National  Time  Sales;  39,975 
Tijuanaf  (San  Diego)  — 

►  XETV  (6)  Weed;  241,000 


Total  stations  on  air  in  U.  S.  and  possessions: 
400;  total  cities  with  stations  on  air:  268.  Both 
totals  include  XEJ-TV  Juarez  and  XETV  (TV)' 
Tijuana,  Mexico,  as  well  as  educational  outlets 
that  are  operating.    Total  sets  in  use  32,708,982. 

*  Indicates  educational  stations. 

t  Cities  NOT  interconnected  to  receive  network 
service. 

(a)  Figure  does  not  include  331,448  sets  which 
WBEN-TV  Buffalo  reports  it  serves  in  Canada. 

(b)  Number  of  sets  not  currently  reported  by 
WHAS-TV  Louisville,  Ky.  Last  report  was  205,- 
544  on  July  10,  1952. 

(c)  President  Gilmore  N.  Nunn  announced  that 
construction  of  WLAP-TV  has  been  temporarily 
suspended  [B-T,  Feb.  22].  CP  has  not  been  sur- 
rendered. 

(d)  The  following  stations  have  suspended  regular 
operations,  but  have  not  turned  in  CP's;  WKAB- 
TV  Mobile,  Ala.;  KBID-TV  Fresno,  Calif.;  KTHE 
(TV)  Los  Angeles;  KDZA-TV  Pueblo,  Colo.; 
WRAY-TV  Princeton,  Ind.;  WKLO-TV  Louis- 
ville, Ky.;  KFAZ  (TV)  Monroe,  La.;  WBKZ  (TV) 
Battle  Creek,  Mich.;  WFTV  (TV)  Duluth,  Minn.; 
WCOC-TV  Meridian,  Miss.;  KACY  (TV)  Festus, 
Mo.;  KSTM-TV  St.  Louis;  KOPR-TV  Butte,  Mont.; 
KTJON  (TV)  Lincoln,  Neb.;  WFPG-TV  Atlantic 
City,  N.  J.;  WECT  (TV)  Elmira,  N.  Y.;  WIFE  (TV) 
Dayton,  Ohio;  WCHA-TV  Chambersburg,  Pa.; 
WKJF-TV  Pittsburgh,  Pa.;  KNUZ-TV  Houston, 
Tex. 

(e)  Shreveport  Tv  Co.  has  received  initial  deci- 
sion favoring  it  for  ch.  12,  which  is  currently 
operated  by  Interim  Tv  Corp.  [KSLA  (TV)]. 

Directory  information  is  in  following  order:  call 
letters,  channel,  network  affiliation,  national  rep- 
resentative; market  set  count  for  operating  sta- 
tions; date  of  grant  and  commencement  target 
date  for  grantees. 

Broadcasting    •  Telecasting 


UPCOMING 


SEPTEMBER 

Sept.  28:  New  England  film  directors,  Hotel  Stat- 
ler,  Boston. 

Sept.  28:  Chicago  Federation  of  Advertising 
Club's  fall  clinic,  for  eight  weeks,  Chicago. 

Sept.  29-30:  National  Community  Tv  Assn.,  re- 
gional meeting,  Bellevue  Hotel,  San  Francisco. 

Sept.  29-Oct.  2:  Michigan  Assn.  of  Broadcasters, 
St.  Clair  Inn,  St.  Clair. 

Sept.  30-Oct.  1 :  Radio  Technical  Commission  for 
Aeronautics,  fall  assembly,  Willard  Hotel, 
Washington. 

Sept.  30-Oct.  2:  1954  High  Fidelity  Show,  Inter- 
national Sight  &  Sound  Exposition,  Palmer 
House,  Chicago. 

OCTOBER 

Oct.  1-2:  Radio-tv  workshop,  Kansas  State  Col- 
lege, Manhattan. 

Oct.  4-6:  10th  Annual  National  Electronics  Con- 
ference, Hotel  Sherman,  Chicago. 

Oct.  6-7:  Central  Canada  Broadcasters  Assn., 
Royal  York  Hotel,  Toronto. 

Oct.  8-9:  Alabama  Broadcasters  Assn.,  U.  of  Ala- 
bama, Tuscaloosa. 

Oct.  8-10:  New  York  State  Conference,  American 
Women  in  Radio  &  Tv,  Park  Sheraton  Hotel, 
New  York. 

Oct.  9-10:  Third  district.  Advertising  Federation 
of  America,  Hotel  Roanoke,  Roanoke,  Va. 


Advance  Schedule 
Of  Network  Color  Shows 
CBS-TV 

Sept.  30  (7:45-8  p.m.  EST):  Jane  Fro- 
man  Show,  General  Electric  Co. 
Lamp  Div.,  through  BBDO. 

Sept.  30  (8:30-9:30  p.m.  EST)  Shower  of 
Stars,  Chrysler  Corp.,  through 
McCann-Erickson. 

Oct.  4  (8-8:30  p.m.):  Burns  and  Allen, 
alternate  sponsors  —  Carnation 
Co.  through  Erwin  Wasey  and 
B.  F.  Goodrich  through  BBDO. 

Oct.  4-8  (10-10:30  a.m.):  Garry  Moore 
Show,  participating  sponsors. 

Oct.  13  (10-11  p.m.):  The  Best  of  Broad- 
way, "The  Man  Who  Came  to 
Dinner,"  Westinghouse  Electric 
Co.  through  McCann-Erickson. 

NBC-TV 

Oct.  8  (11-12  noon):  Home,  8-minute 
pickup. 

Oct.  10  (7:30-9  p.m.):  Max  Liebman 
Presents,  "City  Center  Revue," 
Hazel  Bishop  through  Raymond 
Spector  and  Sunbeam  through 
Perrin-Paus. 

Oct.  14  and  each  Thursday  thereafter 
until  Dec.  23  (9:30-10  p.m.): 
Ford  Theatre,  Ford  Motor  Co. 
through  J.  Walter  Thompson. 

Oct.  18  (8-9:30  p.m.)  Tonight  at  8:30, 
co-sponsored  by  Fort  Motor  Co. 
and  RCA  through  Kenyon  & 
Eckhardt. 

[Note:  This  schedule  will  be  corrected  to 
press  time  of  each  issue  of  B«T.] 


Oct.  11-12:  Assn.  of  Independent  Metropolitan 
Stations,  French  Lick  Springs,  Ind. 

Oct.  11-15:  American  Institute  of  Electrical  Engi- 
neers, Morrison  Hotel,  Chicago. 

Oct.  13-15:  Direct  Mail  Advertising  Assn.,  Hotel 
Statler,  Boston. 

Oct.  13-17:  Audio  Engineering  Society,  Hotel  New 
Yorker,  New  York. 

Oct.  14-15:  Central  Council,  American  Assn.  of 
Advertising  Agencies,  Hotel  Drake,  Chicago. 

Oct.  15-16:  Ohio  State  U.  advertising  conference, 
Columbus. 

Oct.  15-17:  Pennsylvania  chapter,  American 
Women  in  Radio  &  Tv,  Warwick  Hotel,  Phila- 
delphia. 

Oct.  20-21:  Kentucky  Broadcasters  Assn.,  fall 
meeting,  Cumberland  Falls  Park. 

Oct.  21-22:  Advertising  Media  Credit  Executives 
Assn.,  Statler  Hotel,  St.  Louis. 

Oct.  22-23:  Ohio  Assn.  of  Radio-Tv  Broadcasters, 
fall  sales  meeting,  Columbus. 

Oct.  22-24:  Midwest  Inter-City  Conference  of 
Women's  Advertising  Clubs  of  Advertising  Fed- 
eration of  America,  St.  Louis. 

Oct.  22-24:  New  England  Hi-Fi  Music  Show,  Hotel 
Touraine,  Boston. 

Oct.  25-26:  Central  Canada  Broadcasters  Assn., 
Brock-Sheraton  Hotel,  Niagara  Falls,  Ont. 

Oct.  27-30:  National  Assn.  of  Educational  Broad- 
casters, Hotel  Biltmore,  New  York. 

Oct.  28:  Standard  band  broadcasting  conference 
between  U.  S.  and  Mexico,  Mexico  City. 


NOVEMBER 

Nov.  7-13:  Lutheran  Radio  &  Tv  Week. 

Nov.  8:  Texas  Assn.  of  Broadcasters,  semi-annual 
fall  meeting,  Rice  Hotel,  Houston. 

Nov.  8-10:  Assn.  of  National  Advertisers,  Hotel 
Plaza,  New  York. 

Nov.  10-13:  Sigma  Delta  Chi,  Columbus,  Ohio. 

Nov.  14:  Indiana  Radio-Tv  Newsmen,  fall  meeting 
at  WIRE  studios,  Indianapolis. 

Nov.  18:  Country  Music  Disc  Jockeys  Assn.,  gen- 
eral membership  meeting,  Nashville,  Tenn. 

Nov.  22-24:  Eastern  Council,  American  Assn.  of 
Advertising  Agencies,  Roosevelt  Hotel,  New 
York. 

JANUARY  1955 

Jan.  26-28:  Georgia  Radio-Tv  Institute,  Henry  W. 
Grady  School  of  Journalism,  U.  of  Georgia, 
Athens. 


SPECIAL  LISTING 

NARTB  District  Meetings 

Sept.  27-28:  NARTB  Dist.  6,  Lafayette  Hotel,  Lit- 
tle Rock,  Ark. 

Sept.  30-Oct.  1:  NARTB  Dist.  7,  Kentucky  Hotel, 
Louisville. 

Oct.  4-5:  NARTB  Dist.  8,  Sheraton-Cadillac  Hotel, 
Detroit. 

Oct.  7-8:    NARTB    Dist.    10.    Fontenelle  Hotel, 
Omaha. 

Oct.  11-12:  NARTB   Dist.  9,   Lake  Lawn  Hotel, 
Lake  Delavan,  Wis. 

Oct.  14-15:  NARTB  Dist.  11.  Radisson  Hotel,  Min- 
neapolis. 

Oct.  18-19:   NARTB   Dist.    17,   Davenport  Hotel. 
Spokane. 

Oct.  21-22:   NARTB   Dist.    15,    Clift   Hotel,  San 
Francisco. 

Oct.  25-26:  NARTB  Dist.  16,  Camelback  Inn.  Phoe- 
nix, Ariz. 

Oct.  28-29:  NARTB  Dist.  14.  Brown  Palace,  Den- 
ver. ' 

Nov.  4-5:   NARTB   Dist.   12,   Jens   Marie  Hotel, 
Ponca  City,  Okla. 

Nov.  9-10:  NARTB  Dist.  13,  Rice  Hotel,  Houston. 

September  27,  1954    •    Page  119 


editorials 


Adult  Responsibility 

THE  COMMENTS  of  FCC  Comr.  Robert  E.  Lee  regarding 
violations  of  the  radio  and  television  codes  should  be  interpreted 
as  a  forecast  of  what  may  come  if  a  small  but  unprincipled  minority 
of  radio  and  tv  broadcasters  persist  in  trying  to  gull  the  public. 

As  reported  elsewhere  in  this  issue,  Mr.  Lee  is  concerned  about 
excessive  commercialism,  fraudulent  advertising  and  bad  taste. 

It  is  not  only  advertising  abuses  that  the  government  is  scrutiniz- 
ing. The  Senate  Subcommittee  on  Juvenile  Delinquency  reports  it 
has  received  "thousands"  of  complaints  about  crime  and  horror 
programs,  and  the  subcommittee  presumably  intends  to  investigate 
with  a  view  toward  deciding  whether  these  are  violations  of  the 
radio  and  tv  codes. 

Lamentably  enough,  there  are  ample  grounds  for  the  concern  of 
Mr.  Lee  and  the  Senate  subcommittee. 

The  advertising  abuses  with  which  Mr.  Lee  was  dealing  are 
especially  evident.  As  he  explained,  they  are  being  committed  by  a 
minority  of  stations,  but  they  are  profuse  and  objectionable  enough 
to  warrant  corrective  action. 

Whether  or  not  it  can  be  proved  that  horror  programs  are  a 
factor  in  juvenile  delinquency,  it  cannot  be  denied  that  some  of 
them  are  in  questionable  taste  and,  more  importantly,  are  broad- 
cast at  hours  of  utmost  convenience  to  youngsters.  It  will  not  come 
as  news  to  conscientious  broadcasters  that  both  the  codes  suggest 
that  crime-horror  shows  be  aired  after  children's  bedtimes. 

In  our  view,  television  and  radio  have  been  used  as  convenient 
explanations  for  juvenile  crimes  which  are  traceable  to  far  more 
complicated  origins.  The  fact  that  an  under-age  thug  says  he 
learned  how  to  murder  by  watching  television  does  not  explain 
why  he  murdered.  The  "why"  is  what  the  Senate  subcommittee 
ought  to  get  at. 

But  even  if  radio  and  tv  cannot  be  proved  to  influence  the  juvenile 
crime  rate,  this  does  not  relieve  broadcasters  of  their  responsibilities. 
To  the  extent  possible,  children's  programs  ought  not  only  be  to 
entertain  but  also  to  enlighten. 

However  primitive  his  sense  of  ethics,  no  broadcaster  can  wish 
for  additional  regulation  by  the  government.  Radio  and  television 
are  already  oppressed  by  infinitely  more  government  interference 
than  any  other  communications  medium.  All  broadcasters  must 
unite  in  resisting  when  signs  of  additional  regulation  appear. 

At  the  same  time  they  must  join  in  elevating  advertising  and  pro- 
gram standards — not  in  fear  of  government  reprisal  but  in  aware- 
ness of  the  terrible  responsibility  they  bear  in  operating  instruments 
of  unmatched  power  to  influence  the  public. 

Media  Mortality 

BECAUSE  of  the  newness  of  television,  great  emphasis  has  been 
placed  upon  the  mortality  of  stations  unable  to  survive  the 
rigors  of  competition.  It  was  the  main  theme  of  the  recent  Potter 
Subcommittee  hearings.  It  is  destined  to  become  a  prime  factor 
in  the  hearings  by  the  Bricker  Investigating  Committee  in  the  Senate, 
and  it  has  been  one  of  the  FCC's  most  vexatious  problems. 

Nearly  100  construction  permits  (almost  one-fourth  of  them  vhf) 
have  been  turned  in  since  mid- 1952  when  tv  authorizations  were 
resumed  following  the  Great  Freeze.  But  there  are  400  tv  stations 
on  the  air — all  except  108  of  them  post-freeze. 

What  is  overlooked  in  the  reckoning  are  the  mortality  rates  in 
other  media.  Most  of  these  figures  are  hard  to  come  by.  But  one 
has  only  to  travel  the  highways  to  detect  the  decline  in  billboards. 
The  number  of  magazines  launched  each  year  is  rather  substantial. 
The  number  that  survive  is  negligible. 

What  about  newspapers?  Lee  Hills,  the  able  young  executive 
editor  of  the  Miami  Herald  and  Detroit  Free  Press  cited  an  interest- 
ing statistic  or  two  in  an  address  before  the  annual  convention  of 
the  Stereotypers  &  Electrotypers  Union  in  Miami  a  few  days  ago. 
To  quote: 

Newspapers  also  are  becoming  fewer  and  bigger,  with  many 
of  the  big  ones  shrinking.  The  casualty  rate  is'  too  high.  Last 
year  22  dailies  merged,  leaving  82%  of  all  towns  and  cities 
having  newspapers  with  only  one  daily.  Nearly  850  newspapers 
have  disappeared  in  the  last  25  years.  Production  and  other 


Drawn  for  BROADCASTING  •  TELECASTING  by  Sid  Hlx 

"By  keeping  initial  costs  and  overhead  low,  we've  found  we  can  operate 
at  a  profit!" 

costs  keep  rising  faster  than  revenues  and  the  result  is  in- 
evitable. 

Mr.  Hills  was  talking  about  a  medium  that  has  300  years  of  back- 
ground. Television  counts  its  years  in  a  single  digit. 

The  plight  of  other  media  cannot  assuage  the  problem  of  the 
harried  broadcaster.  In  a  free  economy  the  investor  takes  a  calcu- 
lated risk,  whatever  the  nature  of  his  business. 

Edward  Klauber 

COLUMNS  could  be  written  about  Edward  Klauber,  who  died 
last  week  at  66.  In  1931  he  joined  CBS  after  a  distinguished 
career  in  journalism  and  in  agency  work.  As  a  newsman  he  saw 
the  opportunity  that  lay  in  news  broadcasting.  As  much  as  any 
man  in  our  times  he  was  responsible  for  creation  of  the  "fifth 
estate."  He  set  the  pattern  for  broadcasting  on  a  business  basis. 
He  emerged  from  retirement  after  having  served  CBS  13  years  to 
put  the  Office  of  War  Information  on  a  business  basis  back  in  1943. 
That's  the  story  of  Edward  Klauber,  probably  as  he  would  have 
told  it.    His  is  one  of  the  real  success  stories  of  American  radio. 

Rebel  Yell 

SOMETHING  may  be  done  after  all  about  the  multitude  of  meet- 
ings held  each  year  by,  of  and  for  broadcasters.  At  last  count 
there  were  just  about  10  formal  sessions,  mostly  regional  or  state, 
scheduled  for  this  year. 

Last  week,  those  embattled  broadcasters  of  the  Fourth  District 
of  NARTB  (Virginia,  North  Carolina,  South  Carolina,  District  of 
Columbia)  met  in  annual  session.  They  heard  President  Harold 
Fellows  discourse  on  the  time  and  energy  consumed  in  the  ever- 
growing roster  of  meetings  (a  situation  discussed  in  these  columns 
with  some  regularity  since  1950).  They  adopted  a  resolution  that 
consideration  be  given  to  "amalgamation  of  meetings"  before  the 
1955  schedules  are  set  and  they  urged  NARTB  to  "coordinate" 
needful  adjustments  to  the  end  that  the  frequency  and  variety  of 
locations  of  meetings  be  reduced. 

We  applaud  the  resolution.  We  think  there's  a  waste  of  money 
and  man-power  in  the  current  crop  of  meeting  sprees.  Some  meet- 
ings are  necessary  to  keep  broadcasters  current.  There's  no  valid 
reason,  however,  why  many  of  them  cannot  be  consolidated  and 
others  eliminated  altogether. 

Eventually  there's  going  to  be  a  federation  of  all  entities  function- 
ing in  the  area  of  broadcasting.  Each  passing  year  makes  it  more 
evident  that  one  day  there  will  be  a  federation  acting  as  the  legisla- 
tive and  public  relations  umbrella  over  the  radio  and  television 
arts,  functioning  at  the  policy  level.  Under  it  will  be  the  logical 
segments  of  the  business  of  broadcasting. 

The  move  toward  reduction  in  meetings  will  constitute  another 
step  toward  a  national  Federation  of  radio-tv  broadcasters. 


Page  120    •    September  27,  1954 


Broadcasting    •  Telecasting 


They  PLAY  to  a  Million 
cars  a  DAY! . . .  via 


WWJ 


Mornings,  on  their  way  to  wort— afternoons,  on  their  way  to  shop— evenings,  on 
their  way  home  .  .  .  for  six  of  the  heaviest  traffic  hours  of  the  day,  Detroit's  one  million 
car-radio  owners  are  being  serenaded  by  Detroit's  "Big  Three"  —  Maxwell,  Mulholland 
and  DeLand. 

The  popularity  of  the  "Big  Three"  is  easy  to  explain.  They  talk  the  language  of  their 
audiences,  cater  to  their  musical  tastes,  and  drive  home  sales  messages  earnestly  and 
persuasively. 

That's  why  their  client  lists  read  like  the  "Who's  Who"  of  local  and  national 
advertisers. 

If  YOU  want  to  do  a  bigger  sales  job  in  the  Detroit  market,  give  the  selling  job 
to  the  "Big  Three"  on  WWJ  — Maxwell,  Mulholland  and  DeLand.  They've  got  the  keys 
to  a  million  cars. 

See  your  Hollingbery  man  for  facts  and  figures. 


AM— 950  KILOCYCLES— 5000  WATTS 
FM— CHANNEL  246-97.1  MEGACYCLES 


Basic 


Affiliate 


Associate  Television  Station  WWJ  TV 


WORLD'S  FIRST  RADIO  STATION  •  Owned  and  Operated  by  THE  DETROIT  NEWS  *  National  Representatives:  THE  GEORGE  P.  HOLLINGBERY  CO. 


s  u 

in  Kansas  City- 


As  you  read  this  page,  work  proceeds  day  and  night 
on  the  new  KMBC-TV  tower  and  RCA  transmitter 
installation  in  Kansas  City.  These  new  facilities  make 
Channel  9  the  undisputed  BJG  TOP  TV  station  in 
the  Heart  of  America.  The  predicted  0.1  mv/m  cov- 


316,000-watts  power 

erage  map,  prepared  by  A.  Earl  Cullum,  Jr.,  con- 
sulting engineer,  shows  how  KMBC-TV  increases  the 
Kansas  City  television  market  by  thousands  of 
additional  TV  homes. 


BIG  W  Pm> 

lOPmost  timet 

With  its  tall  tower  and  full  power, 
KMBC-TV  brings  an  entirely  new 
value  to  television  advertising  in  the 
Heart  of  America.  No  other  Kansas 
City  station  gives  you  the  unbeatable 
advantage  of  mass  coverage  plus  the 
audience-holding  programming  Of 
CBS-TV  .  .  .  the  nation's  leading  net- 
work .  .  .  combined  with  KMBC-TV's 
own  great  local  shows. 


Hie  BIG  TOP  Station  in  the  Heart  of  America 


Don  Don's, 
tjce  President 


■  John  T.  Schilling,  \9 
Vice  President  and  General  Manager 


in  Radio  it's  KMBC,  Kansas  City,  Missouri 


KFRM  for  the  State  of  Kansas 


George  Higgins, 
Vice  President  and  Sales  Manager